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I 


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


PUBLfSHER'S  BINDING 


OCTOBER  6,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


First  detailed  nose  count:  86,348  on  station,  network  payrolls 
Buick  tabs  millions  for  tv;  inter-media  sparks  fly  at  report 
FCC's  going  to  dig  back  into  those  tv  cases  mentioned  on  Hill 
Quarterly  report  card:  complete  list  of  network  programming 


Page  33 
Page  34 
Page  52 
Page  104 


DETROIT... IN  FLINT... IN  SAGINAW... IN  JACKS0N...(KN0RR  GROUP  CITIES).. 


IT'S  FULL  SPEED  AHEAD 
FOR  THE  '59  MODELS! 

THE  NEW  '59  CAR  MODElS  are  rolling  off  the  line.  In 
Detroit,  in  Flint,  in  Saginaw,  in  Jackson,  automotive  and 
supplier  plants  are  humming  night  and  day  .  .  .  turning 
out  America's  No.  1  product.  These  are  all  cities  served 
by  the  Knorr  network.  To  help  you  tap  the  wealth  of  this 
rich  Michigan  market,  the  KNORR  network  offers  adver- 
tisers a  unique  package.  WKMH,  Radio  Hub  of  the 
Motor  City  —  with  its  four  affiliate  stations  —  offers  com- 
plete coverage  and  BIG  rewards  at  the  lowest  cost 
per  thousand. 


KNORR 

Represented  by  Headley-Reed 


bated  to  Michigan  11  on  Hie  Move/ 

WSAM  WE 


WKMF  WKHM 


FLINT,  MICHIGAN 


JACKSON,  MICHIGAN 


SAGINAW,  MICHIGAN 


DEARBORN -DETROIT 


m 

6tf 


WHEELING:  37*  TV  MARKET 


^Television  Magazine  8/1/57 


One  Station  Reaching  The  Booming  Upper  Ohio  Valley 


NO.  8  IN  A  SERIES: 

NATURAL  GAS 


An  outstanding  contributor  to  the  prosper- 
ous progress  and  the  far-reaching  future  of 
the  WTRF-TV  area  is  the  Manufacturers 
Light  &  Heat  Company  of  the  Columbia 
Gas  System.  Since  1945  Manufacturers  has 
expended  more  than  $165  million  to  improve 
its  distribution  of  vital  natural  gas  to  the 
industrial  giants  which  make  the  WTRF-TV 
area  the  Ruhr  of  America  .  .  .  gas,  too,  for 
heating,  cooking  and  cooling  to  the  425,196 
TV  homes  which  comprise  the  WTRF-TV 
market,  where  2  million  people  spend  §2lA 
billion  annually.  Manufacturers  $6  million 
annual  payroll  (estimated  for  the  WTRF-TV 
area)  helps  make  this  a  super  market  for 
alert  advertisers. 


Typical  of  Manufacturers  prog- 
ress is  this  new  $4  million  com- 
pressor station  at  the  Majorsville, 
W.Va.,  storage  field,  a  vital 
link  in  Manufacturers'  naiural 
gas  distribution  system.  More 
than  30  billion  cubic  feet  of  gas 
are  in  underground  storage  at 
Majorsville. 


— \ — H — 1 

N|BjCj  «e»work  coU>y*~ 


For  availabilities,  call  Bob 
Ferguson,  VP  and  Gen.  Mgr., 
or  Needham  Smith,  Sales  Manager, 
at  CBdar  2-7777. 
National  Rep.,  George  P. 
Hollingbery  Company. 


316,000  watt's 


WHEELING  7,  WEST  VIRGINIA 


witrf  tv 


aching  a  market  that's  reaching  new  importance! 


*  Basis:  1958 
Fall  Schedule 


86%*  of  CBS 
Commercial 
Time 


is  ordered  on 


WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


WTHI-TV 
CBS  •  ABC 


Boiling  Co.,  New  York  •  Chicago  •  Dallas  •  Los  Angeles  •  San  Francisco  •  Boston 
4- 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


If  You  Buy  Any  Other  Television 
Station  in  the  Dallas-Fort  Worth 
Market.... 

WE  BOTH  LOSE  MONEY 


For  these  reasons  

KRLD-TV  covers  more  total  homes  and  more  television 
homes  than  any  other  station  in  Texas  or  the  Southwest 
. . .  and  with  an  intensity  of  circulation  both  daytime  and 
nighttime,  weekly  and  daily,  unapproached  by  any  other 
Dallas-Fort  Worth  TV  channel. 


COMPARATIVE  CIRCULATION 

DALLAS-FORT  WORTH 
TELEVISION  STATIONS 

Daytime 

Nighttime 

Daily 

Daily 

TV  Homes 

TV  Homes 

KRLD-TV 

.  .  299,050 

368,920 

Station  B  . 

.    .    .  260,530 

353,160 

Station  C  . 

.    .    .  255,290 

338,780 

Station  D  . 

.    .    .  147,490 

175,360 

KRLD-TV,  Channel  4,  telecasting  with  maxi- 
mum power  from  atop  Texas'  tallest  tower,  is  the 
television  service  of  The  Dallas  Times  Herald, 
owners  and  operators  of  KRLD  Radio,  the  only 
50,000  watt  full-time  radio  station  in  Dallas- 
Fort  Worth.  The  Branham  Company,  national 
representatives. 


JOHN  W.RUNYON 

Chairman  ol  the  Board 


CLYDE  W.REMBERT 

President 


NCS  No.  3,  SPRING,  1958 


Tower 
1,685  Feet 
Above  Average 
Terrain 


CHANNEL  4 

CBS  TV  FOR  DALLAS  -  FORT  WORTH 


KRLD-TV 


Page  4    •    October  6,  1958 


Broadcasting 


closed  circuit 


WHY  IT'S  LATE  •  FCC  will  announce 
this  week  availability  of  updated  version 
of  its  guide  to  political  broadcasting  which 
was  first  issued  during  1956  campaigns. 
It's  doubtful  that  new  guide  will  contain 
lively  story  of  intra-Commission  wrangle 
that  delayed  revision.  Certain  staff  mem- 
bers put  pressure  on  FCC  members  to 
accept  as  policy  staff-written  letter  to 
Fort  Smith,  Ark.,  candidate  saying  he 
could  use  equal  time  any  way  he  chose. 
If  FCC  members  had  gone  along,  whole 
concept  of  its  political  guide — that  equal 
time  and  other  provisions  of  law  pertain 
only  to  candidates — would  have  gone  out 
window  (see  story  page  9). 

• 

Triumvirate  of  FCC  staff  officials  as- 
signed to  end-all  tv  allocations  study,  with 
report  due  at  year-end,  comprises  Harold 
Cowgill,  Broadcast  Bureau  chief;  Hart 
Cowperthwait,  chief,  Rules  &  Standards 
Div.,  and  H.  H.  Goldin,  chief,  Economics 
Div.  Group  has  visited  RCA  and  GE  labs 
seeking  information  on  uhf  and  vhf  de- 
velopments, plans  further  visits  to  other 
key  broadcast  equipment  manufacturers 
such  as  Sylvania,  Motorola,  Zenith.  Work- 
ing on  specifics  of  varying  allocations 
problems  is  Broadcast  Bureau  engineering 
team  of  Louis  R.  Rein,  Mclvor  L.  Parker 
and,  from  Chief  Engineer's  office,  Arthur 
Skrivseth. 

• 

PANIC  BUTTON  •  One  major  network 
has  engineers  working  on  problem  which 
could  create  perpetual  state  of  jitters 
among  its  executives.  Engineers  are  trying 
to  develop  miniature  version  of  Arbitron 
instant  ratings  board  which  shows,  minute- 
by-minute,  ratings  of  competing  television 
programs.  Miniatures,  if  they  work  out, 
would  be  installed  in  private  offices  of  ex- 
ecutives. It  would  be  system  hardly  cal- 
culated to  ease  pressure  on  producers. 
• 

Arbitron' s  New  York  instant  ratings 
system  has  been  running  for  past  month 
and  may  now  be  regarded  as  fully  estab- 
lished. Six  of  seven  New  York  stations 
have  made  firm  deals  for  Arbitron  daily 
service  of  complete  city  ratings.  During 
September  four  stations  took  reports,  on 
temporary,  trial  basis. 

• 

MUTUAL  MULTIPLES  •  Appointment 
of  David  W.  Hearst,  publisher  of  Los 
Angeles  Herald  &  Express,  as  director  of 
Mutual  Broadcasting  System  may  pose 
eventual  problems  for  both  Hearst  and 
MBS  if  new  ownership  of  network  carries 
out  its  intent  of  acquiring  its  full  quota 
of  radio  and  television  stations.  MBS 
now  owns  no  stations  but  A.  L.  Guterma, 
head  of  parent  F.  L.  Jacobs  Co.  and  pres- 
ident of  MBS,  has  announced  intention  of 
acquiring  full  complement. 


Conflict  might  arise  because  of  FCC's 
rigid  application  of  multiple  ownership 
rules.  Hearst  properties  include  three  ra- 
dio and  three  tv  stations  (WBAL-AM-TV 
Baltimore,  WCAE  and  WTAE-TV  Pitts- 
burgh, and  WISN-AM-TV  Milwaukee). 
Multiple  ownership  rules  specify  that 
single  entity  may  not  hold  licenses  for 
more  than  seven  am  and  fm  stations  and 
five  vhf  tv  stations,  plus  two  uhfs.  Most 
minute  stock  ownership  has  in  the  past 
been  held  to  constitute  unit  in  multiple 
ownership  cases  and  even  directorships  of 
companies  whose  licenses  exceed  owner- 
ship limits  have  been  questioned.  Mr. 
Hearst  does  not  now  own  any  MBS  stock. 
• 

MADE  IN  CANADA  •  Canadian  Broad- 
casting Corp.  is  not  adverse  to  admitting 
it  is  under  virtual  mandate  from  govern- 
ment which  subsidizes  it  to  get  into  ex- 
port market  with  much  bigger  splash  than 
initial  exposure  of  Toronto-produced 
Encounter,  which  was  to  premiere  in  U.  S. 
Oct.  5  in  Sunday  9:30-10:30  p.m.  period 
on  ABC-TV.  Canada  wants  CBC  to  pay 
its  own  way,  if  possible.  Both  CBC  and 
ABC-TV  are  pacing  Madison  Ave.  to  sell 
show,  set  for  four-week  trial.  CBC's  ace- 
in-hole:  subsidized  quality  productions  at 
lower  cost  than  U.  S.,  which  at  flick  of 
Bell  System  switch  and  U.  S.  network 
participations  can  become  single  origina- 
tion two-country  vehicle  for  major  ad- 
vertiser, or  regional  splits. 

• 

New  decisions  on  plans  for  its  future  tv 
activity  can  be  expected  from  Loew's  Inc. 
MGM-TV  division.  MGM-TV  has  two 
of  its  films  on  network  tv — The  Thin  Man 
and  Northwest  Passage — awaits  green  light 
for  production  of  new  tv  pilots,  especially 
mystery  series  long  in  works  and  bearing 
working  title  of  Jeopardy.  For  some  time, 
MGM-TV  has  been  looking  into  possible 
tv  film  syndication. 

ADVICE  OF  COUNSEL  •  FCC's  action 
last  week,  announcing  inquiry  into  allega- 
tions of  ex  parte  representations  in  grant 
of  ch.  9  to  WLOF-TV  Orlando,  Fla., 
(story  page  52)  was  to  be  expected.  Be- 
fore FCC  General  Counsel  Warren  Baker 
resigned  last  month,  he  left  official  mem- 
orandum strongly  urging  that  reference 
to  alleged  improprieties  mentioned  before 
House  Legislative  Oversight  Committee  be 
fully  investigated.  He  insisted  no  other 
course  remained  for  Commission — for  its 
own  protection. 

• 

Application  for  purchase  of  what  is  now 
KPRC-FM  (ch.  275—102.9  mc.)  from 
Houston  Post  Co.  by  Paul  E.  Taft,  former 
president  and  general  manager  of  KGUL- 
TV  Houston,  being  filed  with  FCC  this 
week.  Purchase  price  understood  to  be 
about  $20,000  for  physical  assets  which 


include  29.5  kw  transmitter.  Mr.  Taft  is 
no  longer  identified  with  management  of 
KGUL-TV  but  continues  as  10%  stock- 
holder. He  also  owns  minority  interest  in 
KJIM  Fort  Worth. 

• 

UP  THE  LADDER  •  Paul  M.  McDon- 
ough,  who  succeeds  Joseph  M.  Sitrick 
as  chief  assistant  to  FCC  Chairman  John 
C.  Doerfer,  has  been  in  line  for  promo- 
tion for  some  time.  He  was  considered 
for  chief  of  Opinions  &  Review  office,  in 
which  he  has  worked  for  last  18  months, 
after  John  L.  FitzGerald  had  been  ap- 
pointed general  counsel  last  month.  Ap- 
pointment was  given  to  Donald  J.  Berke- 
meyer,  whose  longer  service  in  division 
and  at  FCC  weighed  in  his  favor. 
• 

To  be  announced  shortly  will  be  election 
of  J.  Glen  Taylor,  former  vice  president 
of  RKO  Teleradio  Pictures  Inc.,  as  presi- 
dent and  chief  executive  officer  of  Tide- 
water Teleradio  Inc.  (WAVY-AM-TV) 
Norfolk-Portsmouth.  He  succeeds  Hunter 
C.  Phelan,  who  becomes  chairman  of 
board  and  executive  committee.  Carl  J. 
Burkland  stays  as  executive  vice  president. 
• 

SUPER  SATURATION  •  Pepsi-Colas 
four-network  radio  push  is  heavy  [Adver- 
tisers &  Agencies,  Sept.  15]  but  tech- 
nique is  not  new.  Some  25  Allied  Stores, 
for  example,  currently  use  multi-station 
method,  which  Allied  took  up  year  ago 
after  long  testing.  To  demonstrate:  North 
Shore  Shopping  Center,  Peabody,  Mass., 
is  using  nine  stations  simultaneously — with 
same  commercial  on  all  stations  within 
same  five-minute  period.  Theory:  If  they're 
listening  to  radio,  they  can't  miss  this 
commercial. 

• 

What  will  American  Oil  Co.  do  at  end 
of  the  pro-football  season?  Former  net- 
work advertiser  (CBS-TV's  Person  to  Per- 
son) will  decide  this  week  what  film  prop- 
erty to  toss  into  its  area  of  about  60  mar- 
kets. Leading  contender  seems  to  be  CBS 
Film  Sales'  U.  S.  Border  Patrol,  with  other 
properties  under  consideration  being  ITC- 
TPA's  Cannonball  and  MCA  Tv  Ltd.'s 
Secret  Agent  7.  Deal,  if  consummated, 
would  probably  cost  Amoco  excess  of  $1 
million.  Joseph  Katz  Co.,  New  York-Balti- 
more, is  agency. 

• 

READY  TO  DEAL  •  With  retention  of 
Emanuel  Dannett,  New  York  attorney,  as 
counsel,  All-Industry  Radio  Music  License 
Committee  is  prepared  to  enter  prompt 
negotiations  with  ASCAP  on  licenses  prior 
to  expiration  Dec.  31  (see  story  page  76). 
Since  its  formation  in  Los  Angeles  last 
April,  radio  negotiating  committee  has 
attracted  some  450  station  members  and 
reportedly  has  in  excess  of  $50,000  in 
assets. 


Broadcasting 


October  6,  1958    •    Page  5 


THE 


LJ 


11 


I 


ARE  ON 


CHANNEL  8 


THE  GREATEST  NUMBER  OF  THE  HOTTEST 
TITLES  WITH  THE  MOST  FAMOUS  STARS  IN 

THE  BEST  PACKAGES  ARE  THE  BIG  MOVIES! 


CBS  •  CLEVELAND,  OHIO 

Represented  Nationally  by  The  Katz  Agency,  Inc. 


WARNER  BROS,  20th  CENTURY  FOX,  UNITED  ARTISTS 


r%P{^  WJW-TV 

Cleveland 


Storer  Television 

WJBK-TV      WAGA-TV  WVUE-TV  WSPD-TV 

Detroit  Atlanta  Wilmington -Philadelphia  Toledo 


Page  6    •    October  6.  1958 


Broadcasting 


THE  WEEK  IN  BRIEF 


First  Count  on  Radio-Tv  Employes — Broadcasting  Year- 
book tabulations  show  86,348  persons  working  for  stations 
and  networks.  Radio  station  staffs  range  from  1  to  175,  while 
tv's  go  from  3  to  220.  Page  33. 

Buick  Blockbuster — Auto  maker  pours  millions  into  tele- 
vision (one  half  of  its  entire  ad  budget)  through  its  agency, 
McCann-Erickson;  circulates  report  to  dealers  depicting  tv  as 
having  greater  "efficiency"  than  newspapers  (or  any  other 
medium);  becomes  embroiled  with  newspaper  advertising 
people.  Meeting  held  by  Bureau  of  Advertising  with  M-E's 
Marion  Harper.  Page  34. 

Tea  Council  Tees  Up — Trade  association  revamps  copy  ap- 
proach, abandoning  subtle  appeal  for  direct  messages  to 
beverage  drinkers  who  suffer  from  sleeplessness.   Page  34. 

Tests  That  Prove  and  Improve — Case  histories  showing  how 
tv  demonstrated  its  ability  to  sell  premium-priced  products 
during  the  recession,  and  how  pre-testing  took  the  kinks  out 
of  another  commercial,  are  reviewed  at  Advertising  Research 
Foundation's  fourth  annual  conference.  Page  36. 

Marky  &  Grover  Ready  to  Sell — Heublein  returns  little 
Marky  for  its  Maypo  drive,  introduces  tiny  Grover  for  Mal- 
tex  spots.  Page  37. 

Experts  on  SP — Too  little  is  known  about  the  effectiveness 
of  phantom  selling  in  the  first  place,  notes  ARF  motivation 
research  committee.  Certain  technical  problems  are  aired. 
Page  38. 

More  Agency  Mergers — Doner  and  Peck  go  together;  Len- 
nen  &  Newell  absorbs  Buchanan,  and  Benton  &  Bowles  pur- 
chases Lambe  &  Robinson.  Pages  41,  42. 


Four  Down,  Four  to  Go — NAB  executives  return  to  Wash- 
ington desks  for  week  as  San  Francisco  regional  completes 
first  half  of  eight  fall  conferences.  Second  round  starts  Oct. 
13  in  Milwaukee.  Page  68. 

Music  License  Dickering — All-Industry  Radio  Committee 
names  Emanuel  Dannett  as  counsel  for  negotiations  with 
ASCAP  and  BMI  for  new  music  license  agreements  to  re- 
place those  expiring  this  year  and  next.  SESAC  licenses  also 
to  be  "considered,"  committee  reveals.  Page  76. 

Billings  Sweepstakes — The  tv  networks  chalk  up  gains  for 
August.  Eight  month  gross  total  reaches  $365.6  million, 
11.4%  ahead  of  last  year's  pace.  Page  85. 

CBS  Radio  Convention — Ambassador  Lodge  and  CBS  Inc. 
President  Stanton  to  be  key  luncheon  speakers  at  Oct.  29-30 
meetings  in  New  York.  Agenda  for  fifth  annual  convention 
is  set.  Page  85. 

The  Payoff  on  Editorials — A  university  study  concludes  that 
broadcast  editorials  do  not  displease  the  audience.  On  the 
contrary,  they  enhance  the  station's  reputation,  build  its  news 
audience  and  inspire  the  public.  Page  92. 

Programming  at  the  Networks — Broadcasting  quarterly 
reports  show  how  the  shows  are  slated  for  both  radio  and 
television.  Page  104. 


The  Facts,  Please — Awareness  of  local 
market  facts  is  a  must  for  radio  and  tv  sta- 
tion executives  when  the  marketing  man 
comes  calling,  says  Patrick  H.  Gorman, 
vice  president  and  director  of  marketing, 
Bryan  Houston.  A  well-informed  local  me- 
dium does  a  better  job  selling  its  time  to 
national  and  large  regional  advertisers  sug- 
gests Mr.  Gorman  in  Monday  Memo.  Page 
119. 


MR.  GORMAN 


NTA  Network  Breaks  Fast  at  the  Barrier — Reports  it's 
90%  sold  out  as  fall  season  gets  underway.  Page  46. 

Another  Look  at  Grants — FCC  plans  to  investigate  all  tv 
cases  where  improprieties  have  been  mentioned  in  Hill  testi- 
mony; announces  investigation  of  Orlando,  Fla.,  ch.  9  grant; 
indicates  investigation  of  Miami  ch.  7  grant;  reports  it  is  in- 
vestigating Boston  ch.  5.  Miami  ch.  10  hearing  virtually  con- 
cluded. Page  52. 


Politics  Rears  Its  Head — It  happens  again  in  Legislative 
Oversight  investigation  of  Pittsburgh  ch.  4  last  week  as  Re- 
publican Alcorn  accuses  Democrat  Harris  of  halting  hear- 
ings after  top  party  leaders  become  involved.  Harris  tells 
FTC's  Gwynne  he  wants  explanation  of  Gwynne  blast 
against  subcommittee.  Page  60. 


Fm'ers  Favor  New  Multiplex  Uses — Fm  stations  and  West- 
inghouse  favor  new  non-broadcast  uses  of  multiplex  by  fm 
operators.  Common  carriers  oppose,  along  with  GE  unit. 
Page  64. 


Chicago  AFTRA  Charges  NBC — Union  local  asks  FCC  to 
hold  "rehearing"  on  license  renewal  of  network's  owned 
WMAQ  and  WNBQ  (TV)  in  wake  of  network  personnel 
cutbacks  at  those  stations.  Page  66. 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  34 

AT  DEADLINE    9 

AWARDS    86 

BUSINESS  BRIEFLY    41 

CHANGING  HANDS    96 

CLOSED  CIRCUIT    5 

COLORCASTING    41 

EDITORIAL   120 

EDUCATION    98 

FILM    46 

FOR  THE  RECORD   108 

GOVERNMENT    52 

IN  REVIEW    15 

INTERNATIONAL    90 

IN  PUBLIC  INTEREST    84 

LEAD  STORY    33 

MANUFACTURING    79 

MILESTONES    84 

MONDAY  MEMO   119 


NETWORKS    85 

OPEN  MIKE    26 

OUR  RESPECTS   30 

PEOPLE   101 

PERSONNEL  RELATIONS    83 

PROFESSIONAL  SERVICES    82 

PROGRAM  SERVICES    76 

PROGRAMS  &  PROMOTIONS.  .  99 

STATIONS    92 

TRADE  ASSNS   68 

UPCOMING    74 


<2m 


©Tp*' 


Regular  quarterly  Telestatus,  reporting  on  operating 
and  planned  tv  stations  is  not  being  carried  this  issue 
since  the  1958  Broadcasting  Yearbook,  carrying  the 
same  information  and  in  much  more  detail,  currently 
is  in  the  mails. 


Broadcasting 


■■HHHHmimSBHHI 

October  6,  1958    •    Page  7 


C'mon  downtown,  in  Kansas  City 


Exciting  things  are  happening  there. 

Stores  open  at  night.  Free  bus  rides.  Free 
parking  when  you  shop.  Two  for  the  price 
of  one  at  the  movies. 

It's  all  the  work  of  the  Kansas  City  Down- 
town Commission.  They're  creating  a  com- 
mercial renaissance  for  themselves  along 
Main,  Grand  and  Walnut.  Everyone,  to  bor- 
row the  slogan,  is  coming  on  downtown. 


And  when  they  do,  KCAAO-TV  can  help  make 
sure  they're  in  a  buying  frame  of  mind,  so 
far  as  you're  concerned.  For  more  people 
watch  KCAAO-TV  (according  to  ARB  and 
Nielsen)  than  any  other  station. 

It's  not  so  hard  to  understand  why.  KCAAO- 
TV  means  Kansas  City,  Missouri.  And  KCMO- 
TV  broadcasts  at  maximum  power  from  the 
world's  tallest  self-supported  tower. 


K 


C  MO-TV 


KANSAS  CITY  KCMO  KCMO-TV  The  Katz  Agency 

SYRACUSE  WHEN  WH EN-TV  The  Katz  Agency 

PHOENIX  KPHO  KPHO-TV  The  Katz  Agency 

OMAHA  WOW  WOW-TV  John  Blair  &  Co.— Blair-TV 

TULSA  KRMG  John  Blair  &  Co. 


Joe  Hartenbower,  General  Manager 
Sid  Tremble,  Commercial  Manager 

Represented  Nationally  by  Katz  Agency. 

Meredith  Stations  Are  Affiliated  with 
BETTER  HOMES  and  GARDENS  and 
SUCCESSFUL  FARMING  Magazines. 


at  deadline 


FCC  Reverses  Staff 
On  Equal  Time  Ruling 

FCC  reversed  field  Friday  in  contentious 
Sec.  315  interpretation  of  last  July  which 
seemingly  would  have  required  broadcast 
stations  to  permit  political  candidate  to  turn 
over  microphone  to  "authorized  spokesmen." 

In  letter  to  NAB  President  Harold  Fel- 
lows, FCC  said  staff's  views  in  July  letter 
to  D.  L.  Grace,  Fort  Smith,  Ark.,  were  not 
consistent  with  interpretations  of  Sec.  315 
as  construed  by  Commission.  After  detail- 
ing circumstances,  Commission  referred  to 
question  and  answer  No.  1  in  1954  public 
notice  on  use  of  broadcast  facilities  by  can- 
didates. This  specifically  states  that  equal 
time  provision  applies  only  to  legally  quali- 
fied candidates,  not  to  supporters. 

Clarification  of  July  interpretation  was 
requested  last  month  by  NAB  which  fore- 
saw 'sheer  chaos"  for  broadcasters  attempt- 
ing to  follow  ruling  [At  Deadline,  Sept. 
15]. 

Original  ruling  was  made  when  Mr. 
Grace,  candidate  in  Democratic  primary 


for  representative  to  Arkansas  General  As- 
sembly, complained  to  FCC  that  KFPW 
Fort  Smith  refused  to  furnish  him  equal 
time.  He  stated  that  J.  B.  Garner,  competi- 
tor for  same  nomination  (who  won),  was 
employe  of  station  as  commentator,  news 
broadcaster  and  special  feature  announcer, 
and  that  station  did  not  see  eye-to-eye  with 
him  on  comparable  time,  equal  use  of  fa- 
cilities and  restriction  on  use  of  facilities 
to  candidate  himself  rather  than  to  au- 
thorized spokesmen. 

KFGO  Pays  $10,000  to  Settle 
$2.4  Million  Libel  Action 

Farmers  Union  $2.4  million  political 
libel  suit  against  KFGO  Fargo,  N.  D., 
settled  out  of  court  Friday  (Oct.  3)  for 
$10,000,  counsel  for  plaintiff  announced. 
Suit  was  filed  in  federal  court  as  result 
of  campaign  broadcast  by  congressional 
candidate  A.  C.  Townley  [Stations,  Sept. 
22]. 

In  addition  to  cash  payment,  KFGO  ex- 
tended public  retraction  and  statement  of 
regret  and  covenant  was  agreed  upon  to 
dismiss  suit  and  precluding  further  action. 

Farmers  Union  suit  against  Mr.  Townley 
still  in  courts.  Union  also  sued  Mr.  Town- 
ley  and  WDAY-TV  Fargo  for  statements 
made  by  candidate  in  1956  campaign.  North 
Dakota  Supreme  Court  ruled  station  is  not 
liable  for  candidate's  statements  and  union 
has  appealed  to  U.  S.  Supreme  Court  [Gov- 
ernment, Aug.  11]. 

NBC  Takes  On  Production 
Of  Barry-Enright  Quizzes 

NBC-TV  today  (Oct.  6)  takes  temporary 
but  direct  production  supervision  of  tv  quiz 
shows  Twenty  One,  Tic  Tac  Dough,  Con- 
centration and  Dough  Re  Mi,  formerly 
handled  by  NBC-owned  Barry  &  Enright 
Productions.  Twenty-One  is  one  of  two  quiz 
shows  in  New  York  grand  jury  probe  and 
target  of  rigging  charges  by  two  former 
contestants  [At  Deadline,  Sept.  29;  Net- 
works, Sept.  1,  et  seq.] 

NBC-TV  move  was  made  at  request  of 
Jack  Barry  and  Dan  Enright,  who  want 
time  to  devote  to  "disproving  the  unfound- 
ed charges  against  the  integrity"  of  B-E 
shows.  Although  they  haven't  found  evi- 
dence of  "wrong-doing,"  they  said  charges 
and  publicity  "have  raised  questions"  in 
viewers'  minds.  All  B  &  E  shows  will  be 
supervised  by  NBC-TV's  program  depart- 
ment with  network  program  executive  as- 
signed to  each. 

Meanwhile,  New  York  District  Attorney 
Frank  Hogan,  whose  office  is  investigating 
quiz  shows,  told  news  conference  in  Elmira, 
N.  Y.  (on  campaign  tour),  that  his  office 
is  getting  thousands  of  letters  daily  on 
shows,  75%  of  them  critical.  He  said  mail 
flow  was  heaviest  of  any  case  in  his  17 
years  in  office. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  34. 


UNDECIDED  •  The  Texas  Co.  (Texaco 
gasoline,  petroleum  products),  N.  Y.,  up  to 
close  of  business  Friday  (Oct.  3)  had  not 
yet  come  through  with  expected  decision 
to  sponsor  new  hour-long  Man  of  the  Hour 
on  CBS-TV.  Company  approval  of  pro- 
gram was  believed  imminent.  Show  would 
be  scheduled  on  once-a-month  basis,  Texas 
signature  ending  long  search  for  network 
tv  vehicle  (last  season  it  sponsored  series  of 
specials  on  NBC-TV).  Cunningham  & 
Walsh,  N.  Y.,  is  Texaco's  agency. 

OUT  AND  IN  •  Pillsbury  Mills,  out  of 
CBS-TV's  Playhouse  90,  signed  $1  million 
package  deal  with  NBC-TV  that  includes 
alternate-week  sponsorship  of  Buckeye  (ef- 
fective Oct.  10)  and  participations  in  other 
NBC  shows  including  Cimarron  City.  Alter- 
nate Buckeye  shows  still  unsold.  Order 
placed  through  Leo  Burnett,  Chicago. 

SHORT  RUN  •  R.  J.  Reynolds  Tobacco  (ap- 
parently for  Winston  cigarettes),  Winston- 
Salem,  N.  C,  has  signed  for  short-term  spon- 
sorship of  Northwest  Passage  on  NBC-TV 
and  will  alternate  weekly  with  RCA.  Reyn- 
olds contract  is  for  five  shows,  from  Oct. 
12  through  Nov.  30.  Reynolds  agency  is 
William  Esty  Co.,  N.  Y. 


K&E  Gets  $6.5  Million 

In  Pabst  Business  From  NC&K 

Pabst  Brewing  Co.  has  reassigned  bulk  of 
advertising  (about  $6.5  million  for  Pabst 
Blue  Ribbon  and  Andeker  Draught  Su- 
preme beers,  Old  Tankard  ale),  consolidat- 
ing account  with  Blatz  beer  at  Kenyon  & 
Eckhardt,  effective  Feb.  1,  1959.  Grey  con- 
tinues with  Hoffman  and  Pabst  sparkling 
beverages  and  Young  &  Rubicam  for  East- 
side  Old  Tap  Lager.  Norman,  Craig  &  Kum- 
mel,  losing  the  reassigned  products  had 
serviced  them  since  May  1957,  with  all 
Pabst  business  billing  roughly  $3  million 
in  network  and  spot  tv. 

Theodore  Rosenak,  Pabst  vice  president 
in  charge  of  advertising,  attributed  deci- 
sion to  belief  it  would  achieve  "better  liai- 
son and  closer  contact  by  consolidating 
Pabst  and  Blatz  in  one  agency  with  a  fully- 
staffed  Chicago  office." 

H-R  to  Seagram  House 

H-R  Representatives  Inc.  and  H-R  Tele- 
vision Inc.,  N.  Y.,  relocate  at  House  of  Sea- 
gram, 375  Park  Ave.,  effective  today  (Oct. 
6)  in  double  space  formerly  occupied  on 
Madison  Ave.  Phone:  Plaza  9-6800. 


SENATOR  HEARD  FROM 

Sen.  Paul  Douglas  (D-Ill.)  Fri- 
day (Oct.  3)  wired  strongly-worded 
protest  to  NBC  Board  Chairman 
Robert  Sarnoff  on  cancellation  of 
several  local,  live  shows  on  network's 
owned  WNBQ  (TV)  Chicago.  Sen- 
ator pointed  out  he  had  written  Mr. 
Sarnoff  on  subject  18  months  ago. 

Senator  said  at  least  six  local,  live 
shows  had  been  cancelled  in  favor  of 
network  originations,  mostly  on  film, 
from  New  York  and  Hollywood.  "I 
thought  your  company  had  assured 
me  that  this  would  not  happen,"  Sen. 
Douglas  wired  Mr.  Sarnoff,  "but  now 
it  has  and  may  I  remind  you  that 
the  airwaves  belong  to  the  public  and 
that  you  are  simply  allowed  to  use 
them  as  long  as  you  serve  the  pub- 
lic. .  .  . 

"The  great  Midwest  .  .  .  should 
not  be  made  a  tame  listening  post  to 
New  York  and  Hollywood  and  de- 
prived of  opportunity  of  expression 
on  your  network.  I  must  protest  your 
action  and  ask  for  a  return  of  this 
time  to  local  programs.  .  .  ." 

Three  of  four  Chicago  station  man- 
agers involved  on  Friday  condemned 
American  Federation  of  Television 
and  Radio  Artists  Chicago  chapter's 
complaints  to  FCC  and  congressional 
committees  (see  early  story,  page  66) 
as  "irresponsible,  foolish  and  errone- 
ous." 


Broadcasting 


October  6,  1958    •    Page  9 


PEOPLE 


at  deadline 


Miami  Trials  Likely 
For  Mack,  Whiteside 

Prospect  appeared  Friday  (Oct.  3)  that 
criminal  trial  of  former  FCC  Comr.  Richard 
A.  Mack  and  his  lawyer  friend,  Thurman 
A.  Whiteside,  will  be  held  in  Miami.  Both 
came  up  for  arraignment  Friday  in  federal 
district  court  in  Washington  on  grand  jury 
indictment  of  two  weeks  ago  [Lead  Story, 
Sept.  29]. 

Attorney  for  Mr.  Whiteside  asked  for 
permission  to  file  motion  for  change  of 
venue.  This  was  granted  by  U.  S.  District 
Judge  Burnita  S.  Matthews.  Mr.  Whiteside 
pleaded  "not  guilty"  to  charge  he  conspired 
to  influence  Miami  ch.  10  grant  to  National 
Airlines. 

Mr.  Mack  was  not  present  at  arraign- 
ment proceedings.  Nicholas  J.  Chase,  Wash- 
ington attorney  for  Mr.  Mack,  asked  Judge 
Matthews  for  30-day  postponement  of  for- 
mer commissioner's  appearance  (see  earlier 
story  page  56).  Mr.  Chase  submitted  affi- 
davits from  two  Miami  physicians  attesting 
that  Mr.  Mack  is  in  Miami  Medical  Center 
with  fractured  right  rib  and  "suffering  from 
extreme  emotional  stress  and  anxiety.  .  .  ." 
Doctors  also  said  this  condition  "has  be- 
come worsened." 

Government  attorney  Robert  J.  Rosthal, 
Justice  Dept.  lawyer  who  presented  case 
to  grand  jury,  asked  that  U.  S.  attorney  in 
Miami  be  permitted  to  check  on  Mr.  Mack's 
condition  before  ruling  is  made  on  post- 
ponement request.  Mr.  Rosthal  said  gov- 
ernment has  no  wish  "to  harass  or  perse- 
cute an  ill  man"  but  felt  Mr.  Mack's  con- 
dition should  be  investigated.  Judge  Mat- 
thews agreed,  gave  government  week  to  re- 
port back. 

Judge  set  Jan.  6  for  trial  of  Mr.  White- 
side, gave  his  attorney  30  days  to  file  motion 
for  change  of  venue  and  reply  to  indict- 
ment. Government  has  30  days  additional 
to  file  replies  to  these  pleadings.  Bond  for 
Mr.  Whiteside  was  set  at  $1,000  at  sug- 
gestion of  government. 

Richard  H.  Hunt,  Mr.  Whiteside's  at- 
torney, said  that  change  of  venue  would  be 
asked  since  all  witnesses,  records  and  cor- 
porations involved  are  in  Miami.  He  said 
it  would  be  most  convenient  for  all  con- 
cerned to  hold  trial  in  Miami,  and  govern- 
ment would  save  money,  too.  Arthur  J. 
Hilland,  Washington  attorney,  also  repre- 
sented Mr.  Whiteside. 

N.  Y.  Local  for  SAG-AFTRA  Deal 

Members  of  New  York  local  of  Screen 
Actors  Guild  reported  Friday  that  local  has 
approved  merger  with  American  Federation 
of  Television  &  Radio  Artists  "in  the  field 
of  television"  by  a  vote  of  217  to  2.  AFTRA 
repeatedly  has  sought  consolidation  with 
SAG  but  latter  union  has  rejected  proposal. 


SAG  officials  in  New  York  were  not  avail- 
able for  comment  on  balloting,  since  they 
were  attending  National  Labor  Relations 
Board  hearing  on  AFTRA's  petition  for 
referendum  in  videotape  commercial  field 
(see  page  83).  New  York  local's  resolution 
calls  on  SAG  to  "implement  merger"  with 
AFTRA  and,  failing  this,  suggests  that  mat- 
ter should  be  "submitted  to  a  referendum 
of  the  entire  membership." 

New  Orleans  U-V  Test  Hit 

WJTV  (TV)  Jackson,  Miss.,  Friday  asked 
FCC  to  suspend  ch.  12  experimental  opera- 
tion of  WJMR-TV  New  Orleans  (which  of- 
ficially operates  on  ch.  20)  in  view  of  man- 
date of  U.  S.  Court  of  Appeals  handed 
down  last  week.  Court  last  May  by  two  to 
one  decision  told  FCC  to  give  WJTV — also 
operating  on  ch.  12 — hearing  on  allegations 
that  WJMR-TV  "was  not  proposing  a  bona 
fide  experiment"  with  its  dual  operation. 
Early  last  year  FCC  allocated  ch.  12  to 
New  Orleans.  Uhf  WJMR-TV  asked  per- 
mission to  experiment  with  dual  broadcast- 
ing from  ch.  20  site.  Commission  granted 
experimental  authorization  last  autumn. 
WJTV  protested,  claiming  site  was  28  miles 
less  than  required  190  mile  separation  for 
co-channel  operations.  FCC  ordered 
WJMR-TV  to  lower  ch.  12  antenna  height 
and  power,  but  WJTV  claimed  this  was 
still  in  violation  of  minimum  separation 
requirements.  Although  appeals  court  re- 
versed Commission  last  May,  mandate  was 
held  in  abeyance  while  WJMR-TV  filed  un- 
successful petitions  for  rehearing. 

Three  Sales  Filed  at  FCC 

Sales  filed  at  FCC  Friday: 

KFGO  Fargo,  N.  D.,  sold  by  Northern 
States  Broadcasting  Co.  (W.  R.  Haggart, 
president)  to  North  Dakota  Broadcasting 
Co.  (John  W.  Boler  group)  for  $150,000. 
North  Dakota  owns  tv  stations  in  Bismarck, 
Minot  and  Valley  City,  N.  D.,  and  Aber- 
deen, S.  D.  Midwest  Electronics  Inc.,  85% 
owned  subsidiary,  will  hold  physical  assets 
of  KFGO.  KFGO  Friday  settled  out-of- 
court  for  $10,000  libel  suit  against  it  by 
Farmer's  Union  (see  page  9).  KFGO  is 
ABC  affiliate  on  790  kc  with  5  kw  direc- 
tional night. 

WWIL-AM-FM  Fort  Lauderdale,  Fla., 
sold  by  Robert  I.  and  Alton  I.  Home  and 
Richard  C.  Fellows  to  L.  M.  Browning 
Jr.  and  Carey  H.  Blackwell  for  $106,666. 
WWIL  is  on  1580  kc  with  1  kw  directional 
day  and  night. 

KPRC-FM  Houston  sold  by  Houston 
Post  (KPRC-AM-FM)  to  Paul  E.  Taft  for 
$20,000.  Mr.  Taft  owns  10%  of  KGUL- 
TV  Houston  and  20%  of  KJIM  Fort 
Worth.  KPRC-FM  is  on  102.9  mc  with 
29.5  kw. 


ROGER  O.  VAN  DUZER,  general  man- 
ager of  KNTV  (TV)  San  Jose,  Calif.,  joins 
KIVA-TV  Yuma,  Ariz.,  as  general  man- 
ager, Nov.  1. 

DAVID  P.  CRANE,  vice  president  in  charge 
of  media,  Benton  &  Bowles,  N.  Y.,  joins  Og- 
ilvy,  Benson  &  Mather,  N.  Y.,  effective  Oct. 
15,  as  vice  president  and  account  super- 
visor. Mr.  Crane  has  been  prominently  as- 
sociated with  General  Foods  account.  Gen- 
eral Foods  is  in  process  of  selecting  fourth 
agency  to  handle  Maxwell  House  vacuum 
packed  ground  coffee  and  perhaps  other  as- 
signments [At  Deadline,  Aug.  18].  Ogilvy 
spokesmen  denied  that  Mr.  Crane's  appoint- 
ment is  connected  with  this  consideration. 

JEROME  M.  WECHSLER,  associated  for 
nearly  20  years  as  film  salesman  for  Warner 
Bros.,  appointed  to  Associated  Artists  Pro- 
ductions sales  staff  covering  Midwest  as  ac- 
count executive  in  Gold  Mine  Div. 

RUSSEL  F.  STEPHENS,  53,  assistant 
treasurer  of  Tribune  Co.  and  assistant  sec- 
retary of  WGN  Inc.  (WGN-AM-TV),  Chi- 
cago, died  after  heart  attack  in  Tribune 
Tower  office  late  Thursday.  Services  were 
held  Saturday  in  Hinsdale,  111.  Survivors 
include  his  widow,  Evelyn,  and  two  sons, 
Russel  Jr.  and  C.  Hugh. 

SANDY  CUMMINGS,  manager  of  tv  net- 
work program  department,  ABC-TV  West- 
ern Div.,  promoted  to  director  of  depart- 
ment. ROBERT  ADAMS,  executive  pro- 
ducer, will  report  to  Mr.  Cummings  under 
realignment  of  assignments  by  Thomas  W. 
Moore,  vice  president  in  charge  of  program- 
ming and  talent  for  ABC-TV.  Mr.  Adams 
previously  reported  to  Mr.  Moore. 

LEONARD  HYDE,  in  agency  media  work 
for  15  years  and  formerly  with  Foote,  Cone 
&  Belding,  J.  Walter  Thompson  and  Ken- 
yon  &  Eckhardt,  to  Detroit  office  of  Leo 
Burnett  as  media  manager.  Office  services 
Chrysler  account. 

DR.  ALFRED  N.  GOLDSMITH,  consult- 
ing engineer  in  electronics  and  motion  pic- 
tures, elected  to  board  of  RCA  Communi- 
cations Inc.  He  was  with  RCA  from  1919 
to  1931,  first  as  research  director,  then  as 
vice  president  and  general  engineer,  and 
has  been  technical  consultant  to  RCA  since 
1931.  He  is  past  president  of  Institute  of 
Radio  Engineers  and  of  Society  of  Motion 
Picture  &  Television  Engineers. 

ALBERT  SHULMAN,  director  of  Colum- 
bia transcriptions  at  Columbia  Records, 
N.  Y.,  named  general  manager  of  Epic- 
Okeh  records,  Columbia  Records  product. 


New  Boston,  Ohio,  Am  Granted 

FCC  Hearing  Examiner  Millard  F. 
French  Friday  (Oct.  3)  issued  initial  deci- 
sion favoring  grant  of  new  am  on  1010  kc, 
500  w  day,  in  New  Boston,  Ohio,  to  Grady 
M.  Sinyard.  Mr.  Sinyard  was  only  appli- 
cant for  facility  following  dismissal  Sept. 
8  of  States  Broadcasting  System  applica- 
tion. 


Page  10    •    October  6,  1958 


Broadcasting 


Looks 


easy, 
but... 


takes  plenty  of  know-how 

No  matter  how  simple  it  looks,  keeping  atop  a  bongo  board  is  no  cinch.  And  keeping  a 
radio  station  at  the  top-spot  in  a  major  market  is  a  hundred  times  more  difficult.  The  many 
complex  elements  which  give  radio  its  tremendous  selling  power  are  mostly  local  in  nature. 
To  blend  these  elements  into  an  overall  program  structure  that  can  hold  commanding 
leadership  in  audience  and  in  sales-influence,  calls  for  great  creative  skill  on  the  part  of 
station  management.  Yes,  Local  Radio  Programming  is  a  difficult,  exacting  job  —  but  in 
most  areas  at  least  one  station  operator  has  mastered  it.  In  a  substantial  number  of  the 
top  100  markets,  that  station  is  represented  by 


THIS  NEW  BOOK  is  helping  advertisers 
intensify  sales  results  from  Spot  Radio, 
through  clearer  understanding  of  the 
complex  program  elements  that  give  cer- 
tain stations  their  tremendous  selling 
power.  Price  $1  postpaid.  Order  from 
John  Blair  &  Company,  415  Madison  Ave., 
New  York  17,  N.  Y. 


JOHN  BLAIR  &  COMPANY 


Exclusive  National  Representative  for: 


New  York  WABC 

Chicago  WLS 

Los  Angeles  KFWB 

Philadelphia  WFIL 

Detroit  WXYZ 

Boston  WHDH 

San  Francisco  KGO 

Pittsburgh  WWSW 

St.  Louis  KXOK 


Washington  

Baltimore  

Dallas- Ft.  Worth. 


WWDC 
WFBR 
KLIF- 
KFJZ 

Minneapolis-St.  Paul...WDGY 

Houston  KILT 

Seattle-Tacoma  KING 

Providence-Fall  River- 
New  Bedford  WPRO 

Cincinnati  WCPO 


Miami  WQAM     San  Antonio  KAKI      Wheeling-Steubenville  WWVA 


Kansas  City  WHB 

New  Orleans  WDSU 

Portland,  Ore  KGW 

Denver  KTLN 

Norfolk-Portsmouth- 
Newport  News  WGH 

Louisville  WAKY 

Indianapolis  WIBC 

Columbus  WBNS 


Tampa -St.  Petersburg  WFLA 

Albany-Schenectady-Troy..  WTRY 

Memphis  WMC 

Phoenix  KOY 

Omaha  WOW 

Jacksonville  WJAX 

Nashville  WSM 

Knoxville  WNOX 


Tulsa  KRMG 

Fresno  KFRE 

Wichita  KFH 

Shreveport  KEEL 

Orlando  WBDO 

Binghamton  WNBF 

Boise  KIDO 

Bismarck  KFYR 


NOW  IN  PRODUCTION 

nd 


GREAT  YEAi 


NATIONALLY 


Pulse 


JULY  1958 


19.2 


Multi-market  weighted 


avg- 


Fabulous  in 


7-Station  New  York 


37.5 

wmN,NG  #2  rosmoN 

AMONG  ALL  SH0WS,MLSTftT,0N^ 


Look  at  these 


* 


BALTIMORE     MIAMI     BUFFALO  INDIANAPOLIS  NEW  ORLEANS 

WBAL-TV  WTVJ-TV  WGR-TV  WISH-TV  WDSU-TV  I 


25.6  25.7  21.5  21.4  27.5 


#1  SYNDICATED 


ARB  JULY '58         ARB  JULY '58       PULSE  JULY '58  ARB  JULY '58 


PULSE  JULY  '5S 


YD  BRIDG 


in  city  after  city! 


PENSACOLA  BIRMINGHAM  CHARLOTTE  LOUISVILLE  QUAD  CITY 

WEAR-TV  WBRC-TV  WBTV-TV  WHAS-TV  WOC-TV 

29.7  26.8  22.1  34.8  31.7 

ARB  JULY '58  PULSE  JULY '58  PULSE  JULY '58  ARB  JUNE '58  ARB  JUNE '58 


ZIV 


UNITED, 


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IN  REVIEW 


THE  TEXAN 

It's  too  early  in  the  tv  western  season  to 
snap-judge  the  new  batch  of  horse  operas 
for  the  duration.  But  CBS-TV's  the  Texan, 
on  the  basis  of  the  first  show  "Law  of  the 
Gun,"  is  a  tough  hombre  played  by  Rory 
Calhoun  with  rakish  hat  and  smoking  six- 
shooter  and  a  substantial  dose  of  the  un- 
believable. 

Mr.  Calhoun  plays  Bill  Longley  the 
Texan,  a  deadly  gunman  whose  gun  shoots 
on  the  side  of  justice.  In  the  Monday  pre- 
miere, the  Texan  was  called  in  by  a  rancher 
who  is  involved  in  a  range  war  and  is  jailed 
by  his  enemies  on  a  rigged  murder  charge. 
There  is  full  standard  fare:  the  horse  chase, 
the  jail  wall  pulled  down  by  a  wagon  team, 
an  unsuccessful  lynching  attempt  and  much 
man-to-man,  eye-level  stares.  At  the  hotel 
bar,  drinks  are  tossed  off  in  the  old  western 
tradition. 

Also  on  the  program:  a  couple  of  Viceroy 
commercials — boasting  of  a  "thinking  man's 
filter"  and  a  "smoking  man's  taste,"  an- 
other for  the  cigarette  delivered  by  a  smiling 
Rory  Calhoun — an  upsetting  contrast  to 
the  grim  and  silent  Calhoun  who  is  the 
Texan.  A  typical  Kool  commercial  featur- 
ing the  antics  of  the  penguin  was  on  the 
program,  too,  relieving  some  of  the  smoke 
generated  by  hot  gun  barrels. 
Production  costs:  Approximately  $37,000. 
Sponsored  by  Brown  &  Williamson  Tobacco 
Corp.,  through  Ted  Bates  on  CBS-TV, 
Mon.  8-8:30  p.m.  EDT.  Started  Sept.  29. 
Executive  producers:  Rory  Calhoun  &  Vic- 
tor Orsatti;  producer:  Jerry  Stagg;  direc- 
tor: Jerry  Thorpe;  writer:  Frank  Morse 
(from  a  story  by  Frank  Gruber). 

FURTHER  ADVENTURES 
OF  ELLERY  QUEEN 

Because  sequels  are  often  flops,  it  is  a 
pleasure  to  report  that  NBC-TV's  The  Fur- 
ther Adventures  of  Ellery  Queen  made  a 
fine  debut  Sept.  26  with  "The  Glass  Town." 
If  the  same  levels  of  acting,  writing  and 
particularly  imaginative  camera  work  are 
maintained,  the  live  mystery  series  (in  color) 
should  win  a  considerable  following. 

As  the  gentleman-detective,  George 
Nader  was  properly  analytical  and  sardonic 
although  Ellery  Queen  purists  may  dispute 
the  opening  and  closing  shots  of  the  intel- 
lectual supreme  warmly  embracing  a  cur- 
vaceous blonde.  No  one  else  could.  But 
it  was  the  supporting  players  as  citizens  of 
the  dying,  yet  terribly  proud,  New  England 
town  who  made  the  hour  tingle.  When  an 
elderly  woman  painter  of  Shinn's  Corners 
was  beaten  to  death,  the  insular  townsfolk 
were  quick  to  accuse  a  passing  vagrant, 
played  with  compelling  fear  by  David 
Opatoshu. 

As  Judge  Shinn,  veteran  Vaughan  Tay- 
lor provided  a  welcome  restraint  to  the  un- 
disciplined emotions  of  his  fellow  citizens. 
In  addition,  there  were  flashes  of  humor, 
the  comic  relief  necessary  in  the  starkest 
tragedy,  which  was  further  proof  of  the 
excellent  writing. 

Truly  outstanding  was  the  camera  work 
by  the  director  who  realized  the  promise 
of  live  television  with  his  superb  use  of  the 
"cameo"    technique.    Executive  producer 


WCSH-TV  6 

NBC  Affiliate  Portland,  Maine 


EVER  SINCE  WE 
WERE  THE  EARLY  BIRD 

Over  the  long  5-year  haul,  since  we  were  first  on  the  air,  the 
"Program  Dominance"  of  6  has  been  an  established  fact  —  es- 
tablished by  every  single  survey  taken  in  our  service  area.  This 
marked  viewer  preference,  most  recently  confirmed  by  NCS  #3, 
provides  a  billion  dollar  plus  market  with  286,600  TV  Homes. 

Remember  what  they  say  about  early  birds  and  check  current 
avails,  with  your  Weed  man. 

A  RINES  STATION 

A  matching  schedule  on  ch.  2  in  Bangor  saves  an  extra  5% 


Broadcasting 


October  6,  1958   •    Page  15 


Round-the-clock, 
millions  are  caught 
up  in  the  current 
of  the  world's 
crossroads! 


&z — ^  ** 


Lee  Tracy  and 
"New  York's  finest" 
find  high  adventure 
on  the  piers! 


Wire  or  phone 
collect  today 
for  your  market! 


A  few  narrow 
streets  —  financial 
fates  decided! 


TW 


IN  REVIEW  CONTINUED 

Albert  McCleery  (who  produced  the  late 
and  lamented  Matinee  Theatre)  has  been 
quoted  as  saying  "We're  going  to  spend 
more  money  for  scripts  and  actors,  not 
costly  props  and  sets."  Mr.  McCleery's 
philosophy  was  tellingly  applied  in  "The 
Glass  Town,"  whose  budget  was  half  the 
normal  amount  for  a  live  hour  show. 

There  is  increasing  evidence  that  the 
mystery  is  making  a  strong  comeback  and 
may  eventually  supersede  the  western  as 
the  "smart  thing  to  produce."  The  Further 
Adventures  of  Ellery  Queen  would  be  an 
excellent  (if  not  the)  criterion  for  anyone 
with  a  series  in  mind. 

Production  costs:  Approximately  $55,000 
weekly. 

Sponsored  by  RCA,  through  Kenyon  & 
Eckhardt,  on  NBC-TV,  Fri.,  8-9  p.m. 
EDT.  Started  Sept.  26. 

Producer  in  charge  of  operations:  Darrell 
Ross;  producer  in  charge  of  literary  prop- 
erties: Ethel  Frank;  directors:  Walter 
Grauman,  Alan  Cooke,  Livia  Granito, 
Alan  Hanson,  and  Lamont  Johnson; 
musical  director:  Edward  Truman. 

THE  RIFLEMAN 

Odds  are  that  The  Rifleman  will  be  just 
another  bright  face  to  mill  in  the  crowd  of 
westerns.  With  television  already  over-sat- 
urated with  this  fare,  ABC-TV's  new  offer- 
ing comes  at  a  time  when  only  exceptional 
scripting,  acting  and  production  could  save 
a  horse  opera  from  anonymity.  While  good 
by  western  standards,  The  Rifleman  doesn't 
rate  these  superlatives. 

The  particular  gimmick  in  this  series  is 
star  Chuck  Connors'  prowess  with  the  rifle. 
As  a  widower,  he  disdains  the  familiar  six 
shooters  in  teaching  his  12-year-old  son  the 
proper  use  of  firearms.  If  the  theme  of  the 
first  program  is  a  criterion,  the  series  will 
have  its  quota  of  showdowns  on  the  main 
street,  in  the  saloon,  etc. 

In  casting  Mr.  Connors  in  the  lead,  the 
producers  have  fallen  back  on  the  clean- 
shaven, handsome  features  too  typical  of 
western  tv  leading  men.  This  stereotype 
selection  only  tends  to  make  The  Rifleman 
just  one  of  the  crowd.  Whatever  happened 
to  the  scraggly-chinned,  bowlegged  waddies 
of  Clarence  Muldoon's  writings;  the  heroes 
who  lent  believable  qualities  to  early  west- 
ern fiction? 

Production  costs:  Approximately  $35,000. 

Sponsored  by  Procter  &  Gamble  Co. 
through  Benton  &  Bowles,  Miles  Labs 
through  Geoffrey  Wade  and  Ralston 
Purina  through  Gardner  on  ABC-TV, 
Tuesday,  9-9:30  p.m.  Started  Sept.  30. 

Star:  Chuck  Connors  as  rancher  Lucas  Mc- 
Cain; featured:  Johnny  Crawford;  cast 
for  premiere:  Dennis  Hopper,  Leif  Erick- 
son,  Sidney  Blackmer  (guests  stars)  and 
Charles  Arnt,  R.  G.  Armstrong,  Mickey 
Simpson,  Kathleen  Mulqueen,  Virginia 
Aldridge. 

Produced  by:  Four  Star-Sussex;  producers: 
Jules  Levy  and  Arthur  Gardner;  director: 
Arnold  Laven;  art  director:  Frank  T. 
Smith;  original  music:  Herschel  Burke 
Gilbert;  writer:  Sam  Peckinpah. 


a  giant's  voice 

heard  throughout  the 
Rocky  Mountain  West,  is 
the  welcome  voice  of 
KOA-Radio!  It's  the  giant 
50,000-watt  voice  that  has 
dominated  the  rich  Western 
Market  since  1924. 

a  giant  audience 

totaling  over  4  million 
people  in  rural  and  urban 
areas  in  302  counties  of 
12  Western  states  is  reached, 
entertained,  informed— and 
sold— by  KOA-Radio. 

gigantic  results 

are  effected  by  KOA's 
skillful  programming  of  top 
NBC  programs  and 
popular  local  shows  ...  by 
KOA's  staff  of  talented 
personalities...  KOA's  50,000 
watts  of  clear  channel 
selling  power! 

Call  on  the  giant  selling  force 
in  the  West  — KOA-Radio  — 
to  do  a  gigantic 
selling  job  for  you! 


Represented  ^^J^^ 
nationally  by  W  ^ 

HENRY  I. 

CHRISTAL  CO.,  inc. 


iq/56 


DENVER 


One  of  America's  great  radio 
stations 


U  50,000  Watts  •  850  Kc 


Page  18   «   October  6,  1958 


Broadcasting 


Only  publications  which  have  qualified  as  members  in  good  standing  of  the  Audit 
Bureau  of  Circulations  can  display  this  symbol. 


BROADCASTING  is  the  only  news  magazine  specializing  in  radio-TV 
coverage  whose  circulation— PAID*  circulation— is 
certified  by  ABC 


*20,258— June  30, 1958 


27 

5  ROADCASTING 


C»o  Tv  «MA  Wlfcrn  tared  for  DM  (too 
t^oott««li-P*e<n*n  oirt»  what*  btidiot  if.  spot  rarjte 
Twnostfc  Rrsftp-t* pr«f»*<*  for  its faslo 


EXECUTIVE  and    PUBLICATION  HEADQUARTERS 
1735  DeSales  St.,  N.W.,  Washington  6,   D.  C. 
MEtropolitan  8-1022 


NEW  YORK 
444    Madison  Ave. 
PLaza  5-835S 


HOLLYWOOD 


Better  take  to  the  air  in  Los  Angeles ...  where  KMPC,  and 
only  KMPC,  puts  its  advertisers'  messages  into  as  much  as 
37%  of  all  metropolitan  radio  homes  in  a  single  day... where 
KMPC  is  ahead,  too,  in  the  number  of  listeners  reached  in 
each  radio  home.  /  KMPC's  clear  edge  over  the  competition 
owes  nothing  to  teenage  razzle  dazzle.  Instead,  KMPC  gives 
listeners  such  solid  fare  as  the  area's  fastest,  most  versatile 
news  service  (3  mobile  units  and  24-hour  monitoring  of  over- 
seas radio  stations),  such  sports  features  as  the  games  of  the 


mighty  Los  Angeles  Rams  and  Dodgers.  /  The  advertiser  who 
wants  thorough  coverage  of  the  sprawling  Los  Angeles  mar- 
ket will  make  50,000  watt  KMPC  his  first  choice.  Give  us,  or 
AM  Radio  Sales,  a  call  and  we'll  show  you  exactly  why. 

KMPC 

GOLDEN  WEST  BROADCASTERS,  LOS  ANGELES 


Sources:  Pulse.  July-August  1958;  Pulse  Cumulative  Audience,  June  1958;  Pulse  Audience  Composition  Supplement,  Summer  1958 — or,  if  you  like.  Hooper,  August  1958. 


Who's  ahead?  In  San  Francisco  the  answer  is  as  plain  as  can 
be.  KSFO  leads  every1  other  station -morning,  afternoon  and 
evening. ..both  weekdays  and  weekends.  Besides,  KSFO 
reaches  more  people  per  quarter  hour  in  each  listening  home. 
The  facts  beyond  the  decimal  points  are  impressive,  too. 
KSFO  gives  its  listeners  action,  not  the  synthetic  excitement 
of  gimmicks  and  give-aways  but  the  sure  impact  of  such 
attractions  as  live  coverage  of  the  games  of  pro-football's 
49ers  and  baseball's  Giants,  weather  reports  from  the  sta- 
tion's own  airplanes,  traffic  information  from  dozens  of  estab- 


lished check  points  on  the  ground.  /  There's  more  to  the  story 
But  it  all  adds  up  to  this :  in  the  big  Bay  Area  more  and  more! 
people  are  paying  attention  to  KSFO.  If  you  sell  something 
they  should  hear  about,  call  us  or  AM  Radio  Sales. 


GOLDEN  WEST  BROADCASTERS,  SAN  FRAN( 


Sources:  Pulse.  July-Auerust  1958;  Pulse  Audience  Composition  Supplement,  Summer  1958. 


'That  Ruth  will  never  make  the  big  leagues. 

Too  heavy  for  running  bases . . ." 


The  Babe  had  his  own  answer  for  that  one.  Clobber  the 
ball  over  the  fence  and  leave  base  sprinting  to  others. 
In  today's  competitive  league  of  reporting  TV-radio 
advertising  news,  Broadcasting's  answer  is  to  star  in 
all  departments.  The  only  big  leaguer  in  its  field, 
Broadcasting  is  staffed  by  pro's,  fields  the  news  fast 
and  accurately,  scores  most  with  reports-in-depth  and 
TV-radio  analyses  that  help  make  your  decisions  win- 
ning ones.  Why  sit  in  the  sandlots  bleachers  when 
Broadcasting  gives  you  a  box  seat  on  all  the  big  league 
action?  Season  pass,  good  for  26  weeks,  is  only  $1.75. 
Subscribe  now,  pay  later. 

BROADCASTING 

1735  DeSales  Street,  N.  W.,  Washington  6,  D.  C. 


IN  REVIEW  CONTINUED 

THE  ED  WYNN  SHOW 

Ed  Wynn's  entrance  in  the  role  of  John 
Beamer,  an  elderly  widower  raising  two 
granddaughters  in  a  small  college  town,  is 
a  welcome  addition  to  television's  family 
of  situation  comedies.  Starring  in  NBC- 
TV's  filmed  series  (Thursday,  8-8:30  p.m.) 
Ed  Wynn  should  attract  and  entertain  a 
large  following  this  season  with  his  enthu- 
siastic portrayal  of  the  wily  widower.  Mr. 
Wynn's  infectious  humor  will  delight  view- 
ers who  remember  him  from  the  "baggy 
pants"  era  and  will  appeal  equally  well  to 
the  younger  generation  with  his  current  for- 
mat. The  show  is  designed  especially  to 
acquaint  a  new  generation  with  the  genial 
Mr.  Wynn.  Although  the  plot  for  the  pre- 
miere show  Sept.  25  was  overly  contrived 
in  the  attempt  to  introduce  cast  members, 
who  already  seem  to  be  happily  employed 
under  Mr.  Wynn's  magic  spell,  the  ingre- 
dients are  at  hand  for  some  very  lively  eve- 
nings ahead. 

Production  costs:  $42,000. 

Sponsored  by  Liggett  &  Myers  for  Chester- 
field cigarettes  and  Bulova  Watch  Co.,  on 
alternate  weeks,  both  through  McCann- 
Erickson,  on  NBC-TV  Thursday,  8-8:30 
p.m.  EDT.  Started  Sept.  25. 

Starring  Ed  Wynn  and  featuring  Jacklyn 
O'Donnell,  Sherry  Alberoni,  Herb  Vigran 
and  Jesslyn  Fax. 

Producer:  Ben  Feiner  Jr.,  for  Screen  Gems. 

Produced  by:  Thalia-Keethwyn  Productions 
in  association  with  Screen  Gems  Inc. 

Directors  and  writers:  various. 

Premiere  show  director:  William  Russell. 

Premiere  show  writer:  Devery  Freeman. 

DONNA  REED  SHOW 

This  is  a  situation  comedy  with  a  venge- 
ance. Not  content  to  deal  with  one  major 
complication  each  week,  the  Donna  Reed 
Show  takes  on  a  half-dozen  at  a  crack. 

Miss  Reed  is  the  wife  of  a  pediatrician 
and  the  mother  of  two  children  (a  fairly 
standard  tv  family  size:  one  boy,  one  girl). 
She  is  the  standout  star,  due  not  so  much  to 
her  own  talent  as  to  the  lack  of  it  in  the 
others  of  her  cast. 

In  the  opener  the  major  plot  was  to  get 
her  too-busy  husband  off  for  a  weekend 
with  the  family.  In  the  doing  Miss  Reed  (1) 
talks  a  bachelor  obstretician  into  subbing 
for  husband,  (2)  persuades  a  banker  friend 
out  of  a  Saturday  court  case  in  which  hus- 
band would  have  to  be  a  witness,  (3)  dis- 
covers that  a  young  patient  isn't  sick  after 
all  and  thereby  gets  husband  over  that 
obstacle,  (4)  gets  a  neighbor  to  take  over  a 
party  which  she  was  supposed  to  give  but 
which  husband  forgot  to  tell  her  about,  and 
(5)  in  the  end,  when  young  son  comes  down 
with  chicken  pox,  saves  the  day  by  convert- 
ing the  outing  to  a  home  affair.  There  were 
others,  but  the  adding  machine  lost  count. 

If  both  cast  and  viewers  aren't  completely 
worn  out  in  the  first  episodes,  the  series 
probably  will  settle  into  an  unspectacular 
but  comfortable  niche  for  the  season. 

Production  costs:  Approximately  $45,000. 
Sponsored  by  Campbell  Soup  through  BBDO 
and  Shulton  through  Wesley  Assoc.  on 


IT  PAYS 
TO  KNOW 
THE 

ANSWERS 


Page  22    •    October  6,  1958 


Broadcasting 


"What  do  you  think  of  when  I  say  lowa?? 


55 


The  questioner,  a  beardless  non-Freudian  with  hair  crewed, 
and  a  vest,  looked  down  expectantly. 

Scene:  Sub-basement  of  the  Sherry-Netherlands.  A  depth  inter- 
view progresses.  Shall  we  keep  evesdropping?  Let's.  We  didn't  buy 
this  two-color  page  to  have  you  stop  now. 

The  respondent's  answer  came  through  a  canape.  (Courtesy 
of  WMT-TV.  We  don't  fool  around.  This  is  called  free  sampling.) 

"Rich  prairie  state,  56,280  square  miles;  nicknamed  Hawkeye 
State;  flower,  the  wild  rose;  motto.  Our  liberties  we  prize  and 
our  rights  we  will  maintain;  admitted  to  the  Union  in  1846. 
734,600  tv  homes.  88.1%  saturation." 

"Please  be  a  little  less  specific,"  cautioned  the  interviewer.  "You'll 
make  this  look  too  easy. 

"Sorry,  old  shoe.  It  just  buzzed  off  the  lip.  Try  me  on  another." 
"Eastern  Iowa!" 

"WMT-TV." 

"Tsk  tsk.  Try  and  hold  it  down  .  .  .  Eastern  Iowa!" 

"Punctured  clouds,  towering  antenna,  good  living.  CBS  eye, 
oats  rolling,  smoke  stacking  .  .  ." 

"Splendid.  Now  we're  not  getting  some  place.  Keep  obfuscating." 

"398,600  tv  homes  in  WMT-TV  coverage  area." 
"No  no  NO!  Vague  it  up." 

"400,000  homes?" 
"Better." 

"More  than  half  the  tv  homes  in  Iowa?" 
"Splendid.  Now  who  did  you  say  you  were?" 

"I  sell  time  for  certain  stations  the  Katz  Agency  represents." 


Evaluation  of  interview.  Note  the  remarkable  response  to  pre- 
selected Iowa  stimuli.  As  an  aid  to  conceptualization  of  the  impact 
achieved  by  previous  promotional  efforts,  this  is  revealing.  The 
technique,  which  appears  to  be  simple,  is.  To  minimize  work- 
association  coloration  (and  risk  of  unfavorable  response)  audience 
is  chosen  by  controlled  random  method.  Much  calculation,  sum- 
marization and  haggling  over  details  is  eliminated  by  the  number 
of  respondents  (one).  The  value  of  dividing  by  unity  cannot  be 
exaggerated.  Standard  deviation  becomes  a  thing  of  the  past; 
dichotomous  conflict  is,  almost  never  encountered  if  care  is  ex- 
ercised in  selecting  only  non-schizoid  respondents. 

Our  boy  goofed  in  one  area,  though.  He  neglected  to  punch  out 
fact  that  Cedar  Rapids,  Waterloo,  and  Dubuque,  three  of  Iowa's 
six  largest  metropolitan  areas,  give  Channel  2  (us)  the  nod  too. 


FREEDOM 
F 


IN  REVIEW  CONTINUED 

ABC-TV  Wednesday  9-9:30  p.m.  EDT. 

Started  Sept.  29. 
Starring  Donna  Reed  and  featuring  Carl 

Betz,  Paul  Petersen,  and  Shelly  Fabares. 
Production  by  Todon-Briskin  Productions; 

presented  by  Screen  Gems;  producer: 

Tony  Owen;  associate  producer:  William 

Roberts;  director:  Andrew  McCullough; 

writer^:  Phil  Leslie;  art  director:  Paul 

Palmentola. 

THE  OLDSMOBILE  SHOW 

Girl  singer-type  shows  can't  be  made 
better  than  the  girl  singers  they  employ, 
but  they  can  be  made  worse.  The  latter 
was  the  fate  of  Patti  Page  in  the  1957-58 
season  of  her  The  Big  Record  on  CBS-TV. 
She  is  getting  a  better  break  on  her  new 
ABC  series. 

Production  on  her  opening  show  was 
slick  if  at  times  a  trifle  too  busy;  at  one 
point  it  threatened  to  explode  into  the 
kind  of  complicated  montage  to  which 
movie  musicals  should  be  given  exclusive 
rights.  But  on  the  whole,-  it  was  a  pleasant 
half-hour — the  sort  that  builds  faithful 
audiences. 

Miss  Page  is  likeable  and  professional 
in  her  approach  to  a  song.  Most  of  the 
time,  on  the  opening  show,  those  qualities 
were  enhanced  instead  of  overcome  by  the 
production  she  was  given.  As  long  as  that 
remains  the  case,  she  is  practically  guar- 
anteed a  successful  season. 

Production  costs:  Approximately  $35,000. 

Sponsored  by  Oldsmobile  Div.  of  General 
Motors  Corps,  through  D.  P.  Brother, 
Detroit,  on  ABC-TV  Wednesday,  9:30- 
10  p.m.  EDT.  Started  Sept.  24. 

Starring  Patti  Page.  Guest  stars:  Walter 
Pidgeon  and  ballerina  Melissa  Hayden. 

Produced  by  Page-Rael  Productions. 

Producer:  Ted  Mills 

Director:  David  Geisel;  music  director:  Vic 
Shoen;  choreographer:  Matt  Mattox 


Broadcasting  Publications  Inc. 


Sol  Taishoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 


Edwin  H.  James 
Vice  President 


Wt  BROADCASTING 

— ^BEr  THE  SUSINESSWEEKLV  OF  TELEVISION  AND  RAOIO 

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Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROAD  CASTING* 
TELECASTING 

THE  BUSINESSWEEK!. Y  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR   EDITORS:   Rufus  Crater    (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington.  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 

Harageones,  Charles  Harpold,  Dwight  Nicholas, 

Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITER:  Diane  Schwartz 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
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SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
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both  old  and  new  addresses. 


BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


KBIG  is  welcome  relief.  < 
Listeners  really  enjoy 
its  melodic  popular  music  of 
today  and  yesterday,  plus 
award-winning  news. 
This  refreshing  sound  captures 
a  convincible  audience ... 
91%  adults  (Pulse,  Inc.)  in  234 
Southern  California  market 
areas.  Your  sales  message  gets 
more  attention  from  mature 
listeners  with  the  ability  to  buy. 
KBIG  is  profitable  radio 
coverage  ...  at  a  cost 
averaging  71%  less  than 
competitive  stations. 


mm 


Radio  Catalina  for  all 
Southern  California 
740  kc  .  .  .  10,000  watts 


Santa 
Barbara 


JOHN  POOLE 
BROADCASTING  CO.,  INC. 

6540  Sunset  Blvd., 
Los  Angeles  28,  Calif. 
HOIIywood  3-3205 

National  Representative:  WEED  A  CO.     San  Diego 


Page  24    •    October  6,  1958 


Broadcasting 


a  special  invitation  to  media  representatives: 

COME  SEE  THE  HOUSE  WE  LIVE  IN 


See  the  house  you  helped  us  build.  See  it  any  day  starting 
at  2:30  during  our  Media  Week,  October  20  to  24.  See 
how  all  of  us  at  Campbell-Ewald  are  working  closely 
with  you  to  build  more  and  better  advertising,  better 
publications,  better  broadcasts  and  better  outdoor 
advertising. 

Come  to  our  Detroit  office  on  the  Media  Week  day  best 
for  you.  Meet  the  members  of  our  board.  See  the  44  people 
who  write  the  words  that  move  people  and  products  in 
mass  .  .  .  the  58  who  visualize  those  appeals  .  .  .  the 
70  who  live  in  the  new  world  of  broadcast  advertising. 
See  the  26  who  research  everything  from  your  business 
to  our  clients'  businesses.  See  the  16  who  do  nothing  other 


than  make  sure  you  get  printing  and  broadcast  materials 
the  way  you  want  them.  See  the  hundreds  who  handle 
everything  from  contacting  to  accounting.  In  short,  see  the 
723  people  who  make  up  the  complete  Campbell-Ewald, 
including  many  you  perhaps  never  dreamed  existed. 

Just  drop  a  line  to  Jerry  Moynihan  at  Campbell-Ewald, 
General  Motors  Building,  Detroit  2,  Michigan,  or  call 
him  at  TR  2-0223.  Jerry  will  be  glad  to  make  your 
reservation  or  give  you  further  details.  And  meanwhile, 
we'll  look  forward  to  seeing  you  and  showing  you  around, 
in  person  and  in  presentation.  Come  to  Campbell-Ewald. 
See  the  house  we  live  in  .  .  .  where  media  men  are  always 
honored  guests. 


CAMPBELL-EWALD  advertising 


Broadcasting 


October  6,  1958    •    Page  25 


irtflff 

i 

i 

1  lllllinnnnnnnn^  ^^nnnr™  ft 

II  II  lllllllniw 

1                     ,  Jf 

George 


Bridge 


^4 

5  Bridge 

—  Brooklyn 
Bridge 


Bronx-Whitestone 
Bridge 


The  greatest  BRIDGE 
in  Metropolitan  New  York 
is 


570  kc 


THE  VOICE  OF  NEW  YORK 

•  Entertains 

•  Informs 

•  Stimulates 

23  hours  and  59  minutes 
every  day! 

We  even  bridge  Staten  Island . 


wmca 


570-First  on  14,028,147  radio  dials 


When  you  want  us  call  collect 

MUrray  Hill  8-1500 

or  contact  AM  Radio  Sales 


OPEN  MIKE 

Transfer  of  Title 

editor: 

In  nearly  30  years  of  constant  reading  of 
the  "bible"  of  the  broadcasting  industry, 
this  is  the  first  time  I  have  asked  the  editor 
to  note  a  correction  of  fact  for  future  refer- 
ence. 

The  headline  ["AFM  Allocates  $6.2  Mil- 
lion for  Free  Trust  Fund  Concerts,"  Per- 
sonnel Relations,  Sept.  22]  is  one  that 
causes  me  to  grieve,  but  not  to  the  point  of 
tears.  I  spend  a  certain  proportion  of  my 
waking  hours  trying  with  small  success  to 
explain  to  the  press,  my  friends  and  to  many 
in  the  public  who  perhaps  cannot  be  so 
described,  that  I  am  not  a  union  repre- 
sentative, but  was  named  by  the  in- 
dustry, whom,  in  fact,  I  represent.  The 
fund  is  the  Recording  Industry  Fund,  not 
the  AFM  fund.  It  is  not  AFM  which  "al- 
locates" the  expenditure.  I  do  it,  as  required 
by  the  indenture. 

Samuel  R.  Rosenbaum 
Trustee 

Music  Performance  Trust  Funds 

of  the  Recording  Industries 
New  York 

Add  One  Fm 

EDITOR : 

I  read  with  great  interest  your  article 
"Three-Way  Spotlight  Focuses  on  Trend  to 
Air  Editorials"  [Trade  Assns.,  Sept.  15]. 
You  state  that  an  all-station  survey  revealed 
that  36%  of  radio  stations  editorialize. 
However,  further  down  you  indicate  your 
information  comes  from  questionnaires 
from  am  and  tv  stations  only. 

I  don't  know  about  other  markets,  but 
here  in  Tacoma  if  you  leave  the  "fm  only" 
station  (KTWR)  out  of  a  survey  on  the 
question  of  radio  editorials,  you  have  a  dis- 
torted picture.  KTWR  is  the  only  station 
here  that  airs  editorials  on  two  15-minute 
programs  each  week  by  the  general  man- 
ager. This  indicates  why  fm  stations  must  be 
included  in  any  all-station  survey  to  pro- 
vide a  high  degree  of  accuracy. 

Thomas  Wilmot  Read 

General  Manager 

KTWR  (FM)  Tacoma,  Wash. 

[EDITOR'S  NOTE:  A  pilot  survey  preceding  the 
general  survey  indicated  no  independently-pro- 
grammed fm  stations  editorializing  regularly. 
Mr.  Read's  situation  would  seem  to  be  fairly 
unique,  and  would  not  affect  the  results  of  the 
overall  survey.] 

Read  It  EWR&R 

editor: 

Our  release  concerning  White  King  Soap 
Co.'s  Sun  detergent  [Business  Briefly, 
Sept.  15]  described  the  advertising  program 
for  this  product.  This  advertising  and  all 
White  King  advertising  is  handled  by  Erwin 
Wasey,  Ruthrauff  &  Ryan.  In  forwarding 
this  release  we  were  simply  identifying  our 
public  relations  firm  as  the  source  of  the 
news  release,  not  as  the  agency. 

William  J.  Boylhart 
Boylhart,  Lovett  &  Dean  Inc. 
Los  Angeles 


26    •    October  6,  1958 


Broadcasting 


RCA-6806— The  Beam  Power  Tube 
that  made  1  million  watts  of  ERP 
on  UHF  possible. 


hours  on  Ch.  28 


still  going  strong! 


Chief  Engineer  Charles  Sakoski,  Sr.  checking  life  records 
of  the  RCA-6806  (note  the  6806  in  the  PA  cavity). 


Read  what  WBRE-TV's  Chief  Engineer  Charles  Sakoski,  Sr. 
says  about  the  RCA-6806  high-power  beam  tube: 

"It  is  my  candid  opinion  that  you  have  something  big 
in  the  6806.  One  oj  our  6806  final  amplifiers  has  passed  its 
11,000th  hour  of  highly  satisfactory  transmission  at  full 
output  power  and  the  other  6806  is  approaching  its 
10,000th  hour  of  useful  life.  The  drive  power  required 
and  output  efficiency  of  these  tubes  are  the  same  as  the 
day  they  were  installed. 

"I  wish  to  point  out  that  we  are  not  squeezing  out  the 
last  few  hours  of  life  from  these  tubes.  All  applied  volt- 
ages including  filament  remain  the  same  as  the  day  the 
tubes  were  installed.  Considering  the  initial  cost  of  the 
11,000  plus  hour  tube,  the  cost  per  hour  to  us  is  approxi- 


mately 56  cents  and  is  still  going  down  each  hour  it  is 
used.  Consider  the  fact  that  UHF  frequencies,  one  mega- 
watt of  power,  and  color  transmission  are  involved." 

Authorized  to  operate  with  a  visual  power  of  1000  kw,  ERP, 
and  an  aural  power  of  515  kw,  ERP,  WBRE-TV  is  not  only 
making  TV  station  history  on  Channel  28-WBRE-TV  also 
is  setting  a  record  for  long  tube  life  in  high-power  UHF. 

WBRE-TV's  enthusiastic  report  on  low  tube  cost  per  hour 
of  transmitter  operation  is  just  one  instance  among  many  in 
which  broadcast  and  television  stations  are  getting  "high 
mileage"  on  RCA  power  tubes. 

Where  lower  transmitter  tube  cost  is  the  goal,  RCA  power 
tubes  are  the  answer.  Your  RCA  Electron  Tube  Distributor 
stands  ready  to  serve  your  needs  promptly.  Just  call  him. 


RADIO  CORPORATION  OF  AMERICA 

Electron  Tube  Division  Harrison,  N.  J. 


Broadcasting 


October  6,  1958    •    Page  27 


Fit 


"^**"~~  


The  most  exciting  new  vehicles  in  television  —  ABC's  fall  line-up  of 
shows  —  will  be  barreling  into  Flint,  Michigan,  October  12!  That's  when 
we  take  the  wraps  off  our  newest  primary  affiliate,  WJRT! 

WJRT  will  carry  ABC-TV's  advertisers  into  Michigan's  second- 
largest  city  and  second-largest  market.  It  boosts  ABC-TV's  roster  of 
major  affiliates  to  84  .  .  .  brings  our  coverage  of  U.  S.  television  homes 
up  to  a  whopping  85.1%  —  94.9%  counting  delayed  broadcasts. 

Another  reason  why  advertisers  who  go  places  travel  with  ABC. 

You  get  them  at  the  Q£J AGE  on  SbC-tV 


MORE  THAN 
100% 

Greater  Listening  Audience 


WILS 


7:00  A.M. — 12:00  Noon 
Monday  Thru  Friday 

12:00  Noon— 6:00  P.M. 
Monday  Thru  Friday 

WILS 

58.3 

60.5 

Sta.  B 

25.6 

21.2 

Sta.  C 

7.7 

9.8 

Sta.  D 

3.7 

3.2 

C.   E.   Hooper,   March-April,  '58 


5000 

LIVELY  WATTS 


r 


MORE  LISTENERS 
THAN  ALL  OTHER  STATIONS 
HEARD  IN  LANSING  COMBINED 


LANSING 


V 


CONTACT 
VENARD 
RINTOUL  & 
McCONNELL,  INC. 


WILS 


81 


ASSOCIATED  WITH  PONTIAC'S 


W  P  O  N 


Page  30 


October  6,  1958 


OUR  RESPECTS 


to  George  Richard  Comte 


BEING  No.  2  man  to  a  No.  1  man  can  be  both  demanding  and  rewarding.  Take 
the  case  of  George  Comte,  who  just  stepped  out  of  the  No.  2  spot  to  take 
over  the  reins  of  WTMJ-AM-TV  Milwaukee,  succeeding  now-retired  Walter  J. 
Damm. 

Mr.  Comte's  colleagues  recall  the  day  in  the  early  '50s  when  Gen.  Douglas  Mac- 
Arthur  returned  and  WTMJ-TV  prepared  to  televise  his  arrival  in  Milwaukee.  Mr. 
Comte,  then  assistant  to  the  manager,  encountered  his  superior  in  the  corridor  and 
thoughtfully  suggested  the  special  event  be  offered  for  sponsorship.  With  a  charac- 
teristic snort,  Mr.  Damm  bellowed:  "Damn  it,  George  Comte,  haven't  you  ever  heard 
of  public  service?"  Unperturbed,  Mr.  Comte  lined  up  the  First  Wisconsin  National 
Bank  and  Milwaukee  Journal  as  institutional  co-sponsors. 

Mr.  Damm  retired  Sept.  27  after  42  years  with  the  Journal  organization — but  not 
before  he  was  honored  that  week  with  a  "master  key"  to  WTMJ-AM-TV's  building. 
In  the  background  was  George  Comte,  balding,  mild-mannered  new  chieftain,  him- 
self succeeded  as  manager  by  Robert  J.  Heiss. 

Inheriting  the  mantle  from  a  distinguished  industry  figure,  Mr.  Comte  is  likely 
to  find  that  Mr.  Damm  wore  especially  big  shoes.  Mr.  Comte  appears  highly  qualified 
to  try  them  for  size — and  fashion  his  own  pair.  His  ascendancy  the  past  decade  to 
general  manager  of  WTMJ-AM-TV,  from  a  modest  beginning  as  an  announcer,  has 
been  steady  if  not  meteoric. 

Actually,  George  Richard  Comte  (the  "e"  is  silent)  wanted  more  than  anything 
else  to  be  a  diplomat  in  the  U.  S.  State  Dept.  He  majored  in  political  science  at  the 
U.  of  Wisconsin  and  while  there  was  told  he  had  a  good  voice  for  radio.  So  he  took 
a  fling  as  a  student  announcer  in  the  summer  of  1933  at  $10  per  week  for  WHA  and, 
later,  WIBA,  both  Madison,  logging  as  many  as  30  hours  per  week.  When  it  became 
evident  in  his  senior  year  (1935)  that  the  State  Dept.  wasn't  hiring  anyone,  he  joined 
WTMJ.  He's  now  a  23-year  veteran  of  the  Journal  Co.  at  45  (he  was  born  in 
Marinette,  Wis.,  June  1,  1913). 

YOUNG  Mr.  Comte  started  handling  such  programs  as  The  Barnstorming  Badger, 
Today's  Events,  Marching  Through  Wisconsin,  Rhythm  and  Rhyme  (which  he 
wrote  and  emceed),  Know  Your  Milwaukee,  Down  a  Country  Road  and  Designs  for 
Dreaming,  three  poetry  and  music  shows.  (He  composed  "I  Went  for  A  Walk  in 
Oconomowoc"  and  collaborated  on  "Forward  Wisconsin,"  a  hastily  devised  substitute 
for  "On  Wisconsin,"  caught  up  in  the  broadcast  ban).  Later,  his  credits  included  the 
Jane  Jarvis  Open  House,  Background  of  the  News,  the  syndicated  Wayne  King  Show 
and  Songs  and  Stories.  After  Mr.  Damm  guided  WTMJ-TV  to  fruition  (Dec.  3, 
1947),  Mr.  Comte  announced  a  television  news  program  and  had  his  own  George 
Comte  Show,  an  afternoon  variety  series. 

His  staff  career  was  interrupted  by  World  War  II.  Mr.  Comte,  who  had  completed 
ROTC  service  at  Fort  Custer,  Mich.,  after  graduation  from  U.  of  Wisconsin,  served 
in  public  relations  and  with  the  793d  Military  Police  Battalion  in  England  and  north- 
ern France.  He  also  commanded  the  785th  Military  Police  Battalion  in  Okinawa 
from  August  1945  to  February  1946.  He  was  discharged  as  a  major  (and  now  is  a 
lieutenant  colonel  in  the  Army  Reserves).  Earlier,  before  going  overseas,  he  handled 
recruiting  promotion  for  the  air  office  of  the  6th  Service  Command. 

After  returning  to  WTMJ  as  an  announcer,  he  launched  his  executive  career  in 
1950  as  assistant  to  the  manager,  the  late  R.  G.  Winwie.  He  moved  up  to  stations 
manager  two  years  later  and  manager  of  radio  and  television  in  1956,  also  being 
elected  a  director  of  the  Journal  Co. 

Observers  who  regard  Mr.  Comte  as  a  "protege"  of  Walter  Damm  are  apt  to  be 
surprised.  Colleagues  will  tell  you  he  is  "George  Comte's  man"  but  with  a  strong 
desire  and  intent  to  continue  the  aggressive,  independent,  profitable  policies  of  his 
predecessor.  In  Mr.  Comte's  own  words,  this  means  a  "clean  operation"  designed  to 
keep  the  Journal  stations  in  the  forefront  in  Milwaukee.  Such  an  operation,  "in 
meeting  public  service  requirements,"  he  believes,  "precludes  any  chain  of  events 
that  can  react  to  your  disadvantage." 

The  new  general  manager  (unlike  his  former  superior)  has  his  strongest  roots 
in  the  community  rather  than  in  the  industry  as  a  whole.  Aside  from  being  a  mem- 
ber of  Radio  Advertising  Bureau's  plans  committee  (his  lone  industry  affiliation),  he 
is  a  member  of  Milwaukee  Kiwanis  Club's  board  of  directors  and  the  Milwaukee 
Advertising  Club's  board  of  governors. 

Mr.  Comte  lives  in  Milwaukee  and  also  maintains  a  residence  in  Northern  Wiscon- 
sin. In  his  spare  time  he  is  an  avid  curling  enthusiast,  cribbage  player  and  amateur 
forester  and  holds  a  fervent  interest  in  Wisconsin  history,  past,  present  and  future. 

Broadcasting 


it's 
the 

fashion 

to  buy 

KlugeRadlo 

More  and  more  every  day, 
time  buyers  are  being  charmed 
by  KlugeHadlo.  It's  more  than  just 
a  matter  of  style — it's  simply  that  each 
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THE  BUSINESSWEEKIY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  14        OCTOBER  6,  1958 


HEADCOUNT  ON  RADIO-TV  EMPLOYES 

•  Broadcasting  finds  71,728  at  stations,  14,620  at  networks 

•  Individual  operations  range  from  1  in  radio  to  220  in  television 


THERE  are  86,348— count  'em — 86,348 
fulltime  employes  working  for  U.  S. 
broadcasting  stations  and  networks.  Their 
earnings  are  at  least  $530  million  a  year. 

This  total,  the  first  precision  measurement 
of  employment  in  the  broadcasting  industry, 
is  published  in  the  1958  Broadcasting 
Yearbook,  now  on  the  way  to  subscribers. 
It  is  based  on  an  industry-wide  survey  con- 
ducted this  past  summer. 

This  is  how  the  86,348  breaks  down: 

•  71,728  work  for  radio  and  tv  stations. 

•  42,523  work  for  radio  stations. 

•  29,205  work  for  tv  stations. 

•  14,620  work  for  radio-tv  networks. 
While  there  are  more  than  six  times  as 

many  am  radio  stations  (3,271)  as  tv  sta- 
tions (495),  40%  of  the  total  station  em- 
ployes are  working  in  the  newer  video 
medium. 

The  typical  or  median  tv  station  employs 
more  than  five  times  as  many  fulltime  ex- 
ecutives and  staff  people  as  the  typical  am 
station.  The  fulltime  staff  of  the  typical 
station:  tv  station,  51  employes;  radio  sta- 
tion, 10  employes  (all  figures  include  execu- 
tives). 

The  survey  is  based  on  figures  obtained 
from  station  questionnaires  used  in  com- 
piling the  Yearbook  station  directories.  Of 
the  495  commercial  tv  stations,  300  an- 
swered the  employment  questions.  Of  the 
3,271  am  stations,  2,427  answered  the  em- 
ployment questions.  The  results  were  pro- 
jected to  total  operating  stations. 

A  wide  range  of  staff  size  is  shown  at 
both  radio  and  tv  stations  (see  table).  Four 
radio  stations  list  only  one  fulltime  employe, 
with  the  maximum  employment  found  at 
one  station  that  had  a  staff  of  175.  Seven 
radio  stations  said  they  had  two  fulltime 
employes,  32  listed  three  and  46  stations 
had  four  fulltimers. 

The  first  major  group  of  radio  stations 


in  the  Yearbook  compilation  is  found  in 
the  list  of  those  having  five  fulltime  em- 
ployes. A  total  of  198  stations  said  they 
had  a  staff  of  five,  with  186  listing  six  em- 
ployes. Over  three-fourths  of  all  radio  sta- 
tions have  from  5  to  15  fulltime  employes. 
The  survey  shows  115  am  stations  have  15 
employes;  758  have  16  or  more;  223  have 
25  or  more. 

Only  five  radio  stations  have  a  fulltime 
staff  of  100  or  more.  Two  stations  have  100, 
one  has  108  employes,  one  has  125  and  one 
has  175. 

In  television  the  station  employment  level 
moves  sharply  upward.  While  the  typical  or 
median  tv  station  has  a  staff  of  51  fulltime 
employes,  two  stations  are  operating  with  a 
staff  of  three.  One  station  has  five  employes, 
one  has  seven,  one  has  eight  and  one  has 
10  on  the  staff. 

At  that  point  the  staff  size  begins  to  in- 
crease. Five  tv  stations  have  13  employes, 
six  have  15,  12  have  17,  and  12  have  20 
fulltime  staff  members.  Thirteen  stations 
employ  25  persons  on  a  fulltime  basis;  24 
have  30  on  the  staff,  the  largest  single  tv  sta- 
tion category  in  the  employment  survey. 
Only  80  of  the  responding  tv  stations  have 
fewer  than  25  employes. 

Just  behind  the  30-employe  staff  is  the 
55-employe  organization,  22  stations  belong- 
ing to  this  group.  Thirty-six  stations  report 
1 00  or  more  employes.  The  largest  tv  station 
staff  includes  220  workers,  with  two  stations 
employing  200  and  one  having  190. 

The  Yearbook  figures  do  not  take  into 
account  the  overlap  in  radio  and  television 
stations  under  common  operation  where  em- 
ployes work  on  both  stations.  Each  radio 
station  questionnaire  sought  the  number  of 
fulltime  employes;  each  tv  questionnaire 
asked  the  same  question. 

Figures  showing  the  number  of  fulltime 
executives  and  employes  at  the  four  major 


radio  and  tv  networks  were  supplied  by  the 
networks  themselves.  Here  are  their  figures 
(radio  and  tv  combined  for  those  having 
both):  ABC,  2,525  employes;  CBS,  6,327; 
MBS,  168,  and  NBC  5,600. 

The  Dept.  of  Commerce  has  estimated 
that  there  were  78,000  full-time  employes 
in  radio  and  television  in  1957,  and  they 
earned  a  total  pay  of  $527  million.  These 
employes  had  average  annual  earnings  of 
$6,756  in  1957. 

An  annual  analysis  by  the  department 
shows  that  broadcasting  ranks  second  among 
all  American  industries  in  average  pay, 
being  exceeded  only  by  the  earnings  of  those 
in  the  brokerage  and  securities  industry. 

THE  1958  Broadcasting  Yearbook,  all 
628  pages  of  it,  went  into  the  mails  last 
week.  It  is  the  biggest  and  most  complete  in 
the  history  of  the  publication,  and  the  first 
in  which  both  radio  and  tv  information  have 
been  combined  since  1951. 
Among  its  major  features: 
County-by-county  breakdowns  of  radio 
and  tv  homes,  retail  sales,  food  sales,  drug 
sales  and  passenger  cars;  complete  direc- 
tories of  all  U.  S.  radio  and  tv  stations  in- 
cluding information  on  facilities,  affiliations 
and  executives;  newspaper  and  group  own- 
ership; station  representatives  and  their  sta- 
tion lists. 

Radio  and  tv  networks  including  their  af- 
filiated stations  and  gross,  Class  A  one-hour 
rate  for  each;  FCC  rules  and  regulations; 
the  radio  and  tv  codes;  equipment  manu- 
facturers; radio  and  tv  program  services; 
advertising  agencies;  talent  agents;  broad- 
casting attorneys  and  engineers;  associa- 
tions; Nielsen  figures  on  the  radio  and  tv 
audiences;  radio  and  tv  time  sales;  Negro 
and  foreign  language  programming. 

Aside  from  subscriber  copies,  limited 
numbers  of  the  Broadcasting  Yearbook 
are  available  at  four  dollars  per  copy. 


TELEVISION  STATION  EMPLOYES 


1-5 


6-10 


11-15 


16-20 


21-25  26-30 


31-35 


36-40  41-45 


46-50 


51-60 


Percent  of  stations  which  employ  these 
respective  numbers  of  fulltime  employes 


61-70 


71-80 


81-90 


91-100 


Over  100 


1.0% 


1 .0% 


2.0% 


8.0% 


4.3% 


10.0% 


4.7% 


8.0% 


4.3% 


4.7% 


13.3% 


12.0% 


9.3% 


2.7% 


3.0% 


1 1 .7% 


RADIO  STATION  EMPLOYES 


1-5 


6-10 


11-15 


16-20 


21-25  26-30 


31-35 


36-40 


41-45 


46-50 


51-60 


Percent  of  stations  which  employ  these 
respective  numbers  of  fulltime  employes 


61-70 


71-80 


81-90 


91-100 


Over  100 


11.8%      40.2%      24.9%  10.9% 


5.4% 


1 .9% 


2.0% 


1 .0% 


0.7% 


0.5% 


0.2% 


0.2%  — 


0.1% 


0.1% 


0.1% 


Broadcasting 


October  6,  1958    •    Page  33 


ADVERTISERS  &  AGENCIES 

HAS   THE'  CAR  STARTED  THE'  WAR? 

Buick  sticks  with  television  against  massive  newspaper  resistance 


Buick's  history-making  allocation  of  more 
than  half  of  its  total  advertising  budget  to 
the  broadcast  media  provoked  newspapers 
last  week  to  open  what  could  become  the 
bitterest  inter-media  war  since  the  beginning 
of  television. 

Buick's  agency,  McCann-Erickson.  was 
caught  in  the  firing  zone. 

What  caused  newspapers  to  bring  up  their 
biggest  guns  was  Buick's  decision  to  allocate 
$12.5  million  to  tv  and  another  $1  million 
to  radio  out  of  a  total  1959  model  year 
budget  of  $25  million. 

The  loss  of  their  historic  lion's  share  of  a 
major  automaker's  advertising  was  a  painful 
blow  to  newspapers.  The  hurt  was  aggra- 
vated by  the  research  which  McCann-Erick- 
son used  to  prove  that  the  Buick  media  allo- 
cation made  sense  in  contemporary  adver- 
tising. 

The  powerful  American  Newspaper  Pub- 
lishers Assn.'s  Bureau  of  Advertising  de- 
manded and  got  a  meeting  with  Marion 
Harper  Jr.,  McCann-Erickson  president. 
The  significance  with  which  newspapers  re- 
garded the  meeting  was  indicated  by  their 
representation.  Twenty-five  newspaper  pub- 
lishers and  executives  were  present,  along 
with  officers  of  the  Bureau  of  Advertising. 

A  say-nothing  statement  was  issued  after- 
ward by  the  bureau.  The  agency  issued  no 
statement  at  all. 

But  what  was  discussed,  in  detail,  was  a 
McCann-Erickson  report  which  was  circu- 
lated to  Buick  dealers  just  before  the  intro- 
duction of  the  new  line.  That  report  con- 
tained research  results  showing  that  tv  made 
a  stronger  impression  among  Buick  shop- 
pers than  newspapers  and  that  both  tv  and 


radio  cost  less  per  thousand  than  news- 
papers. 

What  was  certain  to  be  discussed,  if 
future  meetings  were  held  by  the  Bureau 
of  Advertising  and  McCann-Erickson,  was 
still  another  and  newer  survey,  made  by 
Television  Bureau  of  Advertising.  That  sur- 
vey showed  that  the  Buick  commercials  on 
the  Bob  Hope  show  Sept.  19  hit  people 
harder  than  any  of  Buick's  introductory 
print  advertising. 

The  McCann-Erickson  report  which 
came  under  newspaper  attack  was  labeled 
"Merchandising  Report  No.  2"  and  was 
dated  Aug.  23,  1958.  The  report  was  sent 
to  Buick  dealers  for  promotion  and  mer- 
chandising purposes. 

In  discussing  Buick's  announcement 
plans  for  its  new  car,  the  report  noted 
that  newspapers,  tv  magazines,  outdoor  and 
radio  were  among  the  media  to  be  used. 
(Buick's  introductory  advertising  started 
with  the  Sept.  19  debut  of  its  new  car). 
But  the  crux  of  the  report  were  Advertest 
Research  figures  showing  that  59%  of 
"Buick  Shoppers"  during  the  1958  model 
year  said  tv  advertising  (Buick  tv  advertis- 
ing) stood  out  "most  strongly  in  their 
minds"  compared  to  12%  newspapers  and 
29%  magazines,  and  that  "54%  said  tv 
did  most  to  interest  them  in  looking  at  a 
Buick,  compared  with  18%  for  newspapers 
and  28%  for  magazines." 

To  clear  up  any  dealers'  doubts  which 
may  have  greeted  these  figures,  the  report 
charted  a  "cost  comparison  among  major 
media  1958,"  based  on  the  advertising  cost 
of  reaching  1,000  adult  "noters."  This  set  of 
figures     found     five-minute  participation 


"plan"  on  radio  reaching  1,000  adult  listen- 
ers at  a  cost  of  $1.09;  half-hour  tv  program 
costing  $4.28  for  that  number  of  viewers; 
a  four-color  magazine  page  at  $5.11  but  a 
1,000-line  newspaper  ad  costing  $10  for 
1,000  "noters." 

With  these  "facts."  namely  the  "effective- 
ness of  television  with  Buick  prospects  and 
its  low  relative  cost  of  reaching  people,  you 
can  see  why  television  will  play  a  big  part 
in  advertising  The  Car,"  the  report  asserted. 

The  report  detailed  for  the  first  time  the 
actual  extent  of  the  radio  spot  campaign  by 
Buick.  Radio  is  getting  $1  million  of  the 
budget,  giving  radio  and  tv  combined  about 
52  or  53%  of  the  total  budget.  Known 
to  be  a  heavy  spot  campaign  [Advertisers 
&  Agencies,  Aug.  18],  the  Buick  drive  is 
spelled  out  in  the  report  as  "the  biggest 
we've  ever  had  .  .  .  radio  spot  coverage  in 
283  markets  on  403  stations,  beginning  Sept. 
15  .  .  .  [and]  up  to  10  Bob  Hope  five-minute 
radio  shows  each  weekend  on  NBC's  Moni- 
tor for  13  weekends  beginning  Sept.  12." 
Buick's  formidable  network  tv  use  includes 
eight  specials  on  NBC-TV.  the  half-hour 
Action  Theatre  August  22-Oct.  10  on  ABC 
TV,  alternate  weeks  of  Wells  Fargo  on  NBC- 
TV,  Monday  nights. 

The  TvB  study  of  the  effects  of  commer- 
cials on  Bob  Hope's  "Roberta"  Sept.  19 
was  released  last  week.  Conducted  for  TvB 
by  Qualitative  Research  Inc.,  the  study 
revealed  that  53%  of  persons  who  had 
been  exposed  to  the  Buick  commercials 
said  they  liked  the  car  "very  much,"  while 
only  16%  reported  they  had  "no  opinion" 
of  the  car.  Of  those  who  had  not  seen  the 
tv  commercials,  62%  said  they  had  no  opin- 


Night  Sheep-Counters 
Target  of  Tea  Council 

Tea  Council  of  the  U.S.A.  Inc.,  which 
last  year  used  "the  voice  of  conscience"  to 
convert  coffee  drinkers  to  tea,  this  year  is 
abandoning  subtlety  in  favor  of  a  hard-hit- 
ting, mince-no-words  tv  spot  campaign  that 
says,  in  effect,  "if  you're  one  of  those  people 
[who  can't  sleep  at  night]  switch  to  tea!" 

Last  Tuesday  (Sept.  30)  at  the  13th  an- 
nual convention  of  the  Tea  Assn.  of  U.S.A. 
Inc.  at  Whiteface,  N.  Y.,  Charles  M.  Der- 
ing,  Leo  Burnett  Co.  account  executive,  ex- 
plained how  the  campaign  will  look  on  tv 
and  what  it's  going  to  take  to  put  it  over. 

The  council  has  allocated  $1.2  million 
to  slot  a  barrage  of  announcements  between 
6-11  p.m.  Part  of  the  allocations  comes 
from  the  balance  of  the  1958  air  budget  of 
$1.7  million,  the  rest  from  the  1959  budget. 
The  20-week  campaign  kicks  off  Oct.  19 
and  will  deliver  to  18  markets  40  hot  tea 
commercials  each — or  predicated  on  an  ad- 
vance audience  tally — a  total  of  1  billion 
"impressions." 

Explained  Mr.  Dering  last  week:  Bur- 


nett seeks  the  largest  possible  audience, 
thinks  that  it  can  be  reached  during  the 
hours  when  64%  of  total  U.  S.  set  count 
is  in  use.  The  markets  are  Chicago,  New 
York,  Los  Angeles,  Baltimore,  Boston,  De- 
troit, Philadelphia,  Pittsburgh,  Washington, 
Cleveland,  Providence,  San  Francisco, 
Portland,  Seattle,  Buffalo,  Syracuse,  New 
Haven  and  Schenectady — representing 
"over  50%  of  the  total  tv  homes." 

Thinks  Burnett:  during  a  four  week  pe- 
riod, hot  tea  messages  will  reach  94%  of 
the  total  homes  at  least  once  in  these  mar- 
kets, 35%  of  the  homes  11  or  more  times. 
"This  means,"  Mr.  Dering  said,  "26  million 
people  will  be  exposed  ...  1 1  or  more 
times  in  a  four-week  period,  but  almost 
three  times  that  number — approximately 
71  million  will  be  exposed  to  our  commer- 
cials one  or  more  times  in  a  four-week 
period." 

What  is  the  purpose  of  the  campaign, 
other  than  to  win  new  tea  drinkers?  Says 
Mr.  Dering:  "We  realize  that  our  market 
for  hot  tea  is  not  the  universe  .  .  .  not  all 
people  are  troubled  by  other  hot  beverage 
habits  ...  so  our  selling  messages  are  di- 
rected to  a  segment  of  this  universe.  First 


to  those  who  recognize  distressing  elements 
in  their  hot  beverage  habits  but  do  nothing 
about  it;  and  second  to  those  who  have 
already  made  the  change  to  hot  tea.  We 
want  to  reconfirm  their  decision." 

At  its  upstate  New  York  meeting  the 
tea  association  elected  a  new  slate  of  officers 
for  the  coming  year.  P.  C.  Irwin  Jr.  of  Ir- 
win-Harrisons-Whitney  Inc.,  New  York, 
becomes  president  of  the  organization,  suc- 
ceeding Edward  C.  Parker  of  Tetley  Tea 
Co.  Other  tea  merchants  elected  to  new 
posts:  Philip  I.  Eisenmenger,  Standard 
Brands  Inc.,  as  vice  president;  Joseph  F. 
Diziki,  Carter,  Macy  Co.,  as  treasurer;  W. 
G.  Barker  (Thomas  J.  Lipton  Inc.),  Albert 
W.  Dimes  (Tetley),  W.  H.  Hall  (McCor- 
mick  &  Co.) — new  directors. 

U.  S.  Steel  Sets  Radio-Tv  Plans 
For  Fifth  'Operation  Snowflake' 

The  fifth  annual  U.  S.  Steel  "Operation 
Snowflake"  promotion  —  through  BBDO, 
New  York — will  get  under  way  Nov.  17 
with  network  radio  and  television,  it  was  an- 
nounced Friday  (Oct.  3)  by  the  agency. 
Supplementing  the  steel  firm's  U.  S.  Steel 


Page  34    •    October  6,  1958 


Broadcasting 


TV  COMMERCIALS  for  1959  Buick,  as  shown  in  Bob  Hope's  "Roberta"  on  NBC- 
TV,  made  far  stronger  impact  on  people  than  newspaper  or  magazine  advertise- 
ments. This  was  the  finding  of  a  special  survey  conducted  for  Television  Bureau  of 
Advertising  after  the  Sept.  19  show.  It  was  on  that  day  introductory  advertising 
for  Buick  broke  in  all  media. 


ion  one  way  or  the  other  concerning  the 
new  Buick,  while  18%  said  they  liked  the 
1959  Buick  "very  much." 

Respondents  also  were  asked  to  name 
the  three  new  Buick  lines  (Le  Sabre.  In- 
victa  and  Electra).  Despite  all  other  ad- 
vertising, the  study  showed,  more  than  68% 
of  non-viewers  had  seen  or  heard  nothing 
about  the  new  Buick  and  86%  could  not  re- 
call any  of  the  three  models.  In  contrast, 
at  least  half  the  viewers  could  name  a 
specific  Buick  line  and  the  average  who 
could  recall  any,  recalled  two  of  them. 

Interviews  were  conducted  in  nine  cities, 
asking  persons  their  opinion  of  the  1959 
Buick  line.  It  was  pointed  out  that  both 
viewers  and  non-viewers  had  had  the  op- 
portunity to  be  exposed  to  Buick's  introduc- 
tory advertising  in  full-page  newspaper  ads, 
magazine  advertisements  and  radio  an- 
nouncements. TvB  nevertheless  felt  the  im- 
pact of  "even  a  single  television  show  still 
would  be  measurable." 

Said  George  Huntington,  assistant  to  the 
president  at  TvB:  "In  the  light  of  the  cur- 
rent cries  and  after-the-fact  expressions  of 
opinion  by  newspaper  spokesmen  concerning 
the  Buick  endorsement  of  television,  we  be- 
lieve TvB's  policy  of  relying  upon  re- 
searched facts  instead  of  someone's  opinion 
has  again  been  vindicated." 

It  was  learned  that  McCann-Erickson, 
meanwhile,  had  prepared  a  newspaper  ad- 
vertisement for  release  last  Friday  (Oct.  3) 
that  was  to  announce  that  in  the  first  10 
days  in  Buick's  introduction  "x"  number 
of  new  cars  were  sold.  The  number  was  ex- 
pected to  be  somewhere  between  30-35,000 
which  McCann  feels  is  the  best  model  intro- 
duction in  any  year  including  peak  year 
1955. 

M-E  media  people  privately  expressed  an 
opinion  that  even  more  Buick  funds  would 
be  channeled  into  television,  feeling  that  re- 
sults so  far  were  buttressing  the  Buick- 


agency  strategy  of  shifting  emphasis  from 
newspapers  to  television. 

If  that  prediction  came  true,  it  would  be 
despite  an  unremitting  assault  on  the  Buick 
strategy  by  newspapers. 

The  assault  started  soon  after  the  Mc- 
Cann-Erickson "Merchandising  Report  No. 
2"  was  circulated.  The  Newspaper  Advertis- 
ing Executives  Assn.  prepared  and  sent  to 
newspapers  an  open  letter  citing  the  Buick 
report  and  suggesting  that  newspapers  give 
Buick  dealers  the  letter  and  an  accompany- 
ing "memo"  outlining  reasons  why  newspap- 
ers could  do  a  better  selling  job  than  tv. 

Meanwhile,  the  newspapers'  Bureau  of 
Advertising  went  directly  to  Buick  manage- 
ment and  after  conferences  asked  newspap- 
ers to  postpone  their  missionary  work  among 
dealers  until  more  conferences  were  held. 


The  conference  of  bureau  officials,  pub- 
lishers and  Mr.  Harper  was  held  last 
Wednesday.  Two  days  later  (Oct.  3)  Louis 
A.  Weil  Jr.,  chairman  of  the  bureau's  board, 
issued  the  following  statement. 

"We  feel  that  there  was  a  refreshing  and 
candid  attempt  to  do  the  right  thing  by  all 
parties  concerned.  There  was  a  joint  in- 
terest wholeheartedly  shared  by  everyone 
to  work  in  closer  understanding.  .  .  . 

"We  have  the  sincere  feeling  that  today's 
meeting  will  lead  to  better  understanding  on 
the  part  of  everyone  concerned." 

It  was  revealed  that  a  committee  of  news- 
paper executives  which  would  include  the 
bureau's  president,  Charles  T.  Lipscomb  Jr., 
and  Dr.  Howard  D.  Hadley,  its  research 
vice  president,  would  be  formed  to  "work 
closely  with  McCann-Erickson." 


Hour  (alt.  Wednesdays,  10-11  p.m.)  will  be 
continued  participations  in  CBS-TV's  Arthur 
Godfrey  Show  and  eight  network  radio  pro- 
grams. Additionally,  U.  S.  Steel,  which  again 
seeks  to  stimulate  Christmas  gift  sales  of 
"hard  goods" — major  steel  appliances — will 
provide  dealers  and  distributors  with  free 
radio  kits  containing  transcribed  commer- 
cials and  spot  scripts.  Kits  are  to  be  used  for 
local  spot  campaigns. 

Earlier  this  spring,  U.  S.  Steel  bought  a 
weekday  5-minute  network  newscast  with 
Richard  C.  Hottelet.  but  switched  onto  God- 
frey's summer  replacement  series  shortly 
thereafter.  The  newest  Godfrey  cycle  began 
Friday  (Oct.  3)  with  a  quarter-hour  spon- 
sorship on  alternate  Fridays  for  the  next  20 
alternate  weeks.  As  such,  it  represents  little 
additional  cash  outlay,  Steel  being  a  52-week 
a  year  CBS-TV  client.  However,  the  radio 
allocations  are  new.  For  a  2-week  pre- 
Christmas  period,  Steel  will  have  2-5  par- 
ticipations a  program  in  the  following 
shows:  ABC  Radio's  Breakfast  Club,  NBC 
Radio's  Bandstand  and  Five  Star  Matinee, 
CBS  Radio's  Couple  Next  Door,  Galen 
Drake,  Robert  Q.  Lewis  Show,  Amos  V 
Andy  Music  Hall  and  Mitch  Miller  Show. 


Bergmann  Tells  Druggists 
About  Tv's  Sales  Potency 

Television  has  made  substantial  contribu- 
tions to  growing  sales  in  the  drug  field  large- 
ly because  it  is  the  only  advertising  medium 
that  can  deliver  the  full  story  of  drug  prod- 
ucts, Ted  Bergmann,  president  of  Parkson 
Adv.,  New  York,  told  a  session  of  the  Na- 
tional Assn.  of  Retail  Druggists'  convention 
in  Philadelphia  last  week. 

Mr.  Bergmann  supported  his  contention 
by  pointing  out  that  tv  is  the  only  medium 
equipped  with  both  sound  and  sight,  thereby 
offering  a  new  dimension  in  effective  selling: 
"The  picture  of  misery;  eyes  that  cry  for 
help;  brows  wrinkled  in  worried  thought. 
Tv  offers  the  visual  sell  which  doesn't  ver- 
bally describe;  it  demonstrates." 

He  reminded  retail  druggists  that  man- 
ufacturers of  toiletries,  drugs  and  remedies 
and  smoking  materials  are  well  acquainted 
with  tv's  selling  prowess,  and  added: 

"Last  year,  of  the  $660  million  which 
advertisers  spent  in  network  television,  ap- 
proximately $200  million  was  spent  by  man- 
ufacturers of  toiletries,  drugs  and  remedies 
and  smoking  materials.  Think  of  it,  almost 


one-third  of  the  total  national  program  ex- 
penditure was  directed  specifically  at  help- 
ing you  sell  your  customers.  No  other  in- 
dustry can  make  that  statement." 

Mr.  Bergmann  indicated  that  television 
should  be  credited  with  helping  to  boost 
drug  store  sales  over  the  past  10  years.  He 
pointed  out  that  annual  average  sales  per 
store  increased  from  $60,000  in  1947  to 
$104,000  in  1957,  whereas  the  population 
increased  only  by  about  20%  in  that  period. 

"Is  it  just  coincidence  that  during  the 
same  period  television  swept  the  country 
and  increased  its  coverage  from  less  than 
50,000  to  43  million  homes?"  Mr.  Berg- 
mann asked.  "And  advertisers  spent  nearly 
$6  billion  in  the  medium  to  sell  their  goods? 
You  be  the  judge." 

As  evidence  of  television's  power  in  help- 
ing to  move  products  in  retail  stores,  Mr. 
Bergmann  cited,  among  others,  Revlon's 
"  phenomenal"  success  with  the  $64,000 
Question  and  Pharmaceutical  Inc.'s  Geritol. 
which  has  become  "America's  No.  1  tonic 
through  tv"  (90%  of  its  budget  is  in  the 
medium).  Mr.  Bergmann  noted  that  Phar- 
maceutical Inc.'s  outlay  for  tv  advertising 
in  1957  exceeded  total  sales  in  1953. 


Broadcasting 


October  6,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES  CONTINUED 


A  CIGAR,  A  BEE  AND  A  PROFESSOR 

What  ARF  conference  heard  about  the  first  two  and  from  the  third 


A  test  that  proved  television  can  sell  a 
premium-priced  product  even  in  a  recession, 
a  pre-test  that  helped  improve  another  com- 
mercial and  a  professor's  viewpoint  on  ad- 
vertising were  outlined  to  leading  adver- 
tiser, agency  and  media  authorities  last 
week. 

The  tv  case  histories  were  presented  dur- 
ing the  course  of  Advertising  Research  Foun- 
dation's fourth  annual  conference,  held 
Thursday  (Oct.  2)  in  New  York  and  de- 
voted to  the  subject  of  better  evaluation  of 
advertising  in  today's  economy. 

Success  for  Cigar  •  President  Albert  J. 
Wood  of  A.  J.  Wood  &  Co.,  marketing  re- 
search agency,  told  how  officials  of  Dutch 
Masters  cigars,  a  premium  brand,  learned 
by  testing  that  tv  could  sell  their  product 
even  when  they  feared  smokers  would 
switch  to  lower  priced  cigars. 

They  undertook  a  13-week  test  in  a  three- 
station  market  of  approximately  400,000 
population,  using  spot  announcements  on 
a  station  whose  rating  was  comparable  to 
what  they  probably  would  get  in  other  cities 
if  a  full  campaign  were  put  into  effect. 
Three  surveys  were  made:  one  wave  just 
before  the  test  started,  one  nine  weeks  later 
and  one  26  weeks  later.  The  results: 

"  1 .  The  techniques  employed  showed  that 
the  television  campaign  did  increase  brand 
awareness.  Spontaneous,  unaided  mentioning 
of  Dutch  Masters  went  up  from  54%  in 
the  first  wave  to  70%  in  the  second — an  in- 
crease of  about  30% .  The  third  wave  showed 
no  further  increase  after  17  additional  weeks 
of  advertising. 

"2.  There  was  an  increase  in  overall 


buying  of  Dutch  Masters  'in  the  last  seven 
days'  from  20%  in  the  first  wave  to 
30%  in  the  second — an  increase  of  50%. 
The  third  wave  again  showed  no  further 
increase. 

"3.  The  proportion  of  Dutch  Masters 
favorers  increased  from  15  to  19  to  21%  — 
increases  of  27  and  11%,  respectively. 

"4.  The  proportion  of  Dutch  Masters 
triers  (those  who  bought  Dutch  Masters 
during  the  week  but  do  not  consider  it 
their  favorite  brand)  more  than  doubled, 
going  from  5  to  11%.  By  the  third  wave, 
however,  it  dropped  half-way  back  to  its 
old  level." 

Mr.  Wood  noted  that  "by  the  time  the 
option  came  up  for  renewal,  in  effect  three 
weeks  before  the  end  of  the  13-week  cov- 
erage, there  was  evidence  of  a  significant 
increase  in  brand  awareness — an  increase 
of  35%  for  Dutch  Masters.  The  proportion 
of  triers  doubled  and  the  proportion  of 
favorers  increased  by  25%,  which  means 
that  some  of  these  triers  had  been  con- 
verted into  regular  buyers." 

All  this,  Mr.  Wood  said,  led  the  com- 
pany to  conclude  that  (1)  the  tv  spots  were 
successful;  (2)  tv  could  stimulate  sales  of  a 
premium-priced  cigar  even  in  the  reces- 
sion; (3)  the  evidence  was  good  enough  to 
prompt  renewal  of  the  campaign  but  the 
second  13  weeks  were  "not  nearly  as 
effective  as  the  first  period,"  leading  to  the 
conclusion  that  (4)  "the  advertising  dollars 
spent  on  this  particular  promotion  would 
travel  farther  if  used  extensively  over  a 
large  number  of  markets  for  a  short  period 


of  time,  rather  than  intensively  for  a  longer 
period  in  a  limited  number  of  markets." 

Pre-testing  Johnson's  Bee  •  A  tech- 
nique for  pre-testing  commercials  was  de- 
tailed by  Perham  C.  Nahl,  associate  direc- 
tor of  research  for  Needham,  Louis  & 
Brorby.  The  product  was  Johnson's  Pride 
wax,  and  the  storyboard  for  one  of  the 
commercials  had  a  new  cartoon  character, 
the  Johnson  Bee,  who  served  as  spokes- 
man for  Johnson's  wax.  NL&B  and  the 
client  wanted  to  make  sure  the  new  charac- 
ter didn't  do  more  harm  than  good. 

For  the  test,  the  storyboard  drawings 
were  filmed  and  the  audio  portion  put  on 
tape,  and  people  were  asked  to  look  and 
listen  and  then  give  their  reactions. 

"We  picked  up  some  adverse  reactions 
on  the  first  test,"  Mr.  Nahl  reported.  "From 
30  to  50%  of  the  women  reported  that  the 
Bee  talked  too  fast  or  that  his  voice  was 
too  harsh.  The  women  were  able  to  recall 
most  of  the  essential  copy  points.  It  was 
decided  that  we  would  put  the  Bee  into 
the  commercials  but  that  he  would  talk 
more  slowly  and  clearly.  Although  he  re- 
mained a  pitchman,  his  voice  was  less  of 
a  buzz." 

Mr.  Nahl  said  "this  method  of  pre- 
testing has  been  highly  successful  for  ac- 
complishing certain  kinds  of  results"  but 
should  not  be  expected  to  accomplish  cer- 
tain other  things — for  example,  foretelling 
which  of  several  commercials  will,  when 
completed,  sell  the  most  products.  Com- 
mercials whose  success  depends  on  the 
finished  version  of  the  video  are  question- 
able candidates  for  storyboard  testing,  he 
asserted,  as  are  those  which  depend  heavily 
on  creating  mood. 

The  ARF  conference,  held  at  the  Wal- 
dorf-Astoria, covered  a  wide  range  of  sub- 
jects dealing  with  advertising  evaluation, 
including  case  histories  and  progress  reports 
on  techniques  for  measuring  advertising's 
sales  effectiveness,  determining  advertising 
budgets  and  strategy  and  prediction  of  the 
results  of  an  advertising  budget. 

Academician   on   Advertising    •  The 

luncheon  meeting  was  the  stage  for  analysis 
of  advertising  and  advertising  research 
through  the  academic  eyes  of  Jay  W.  For- 
rester, professor  of  industrial  management, 
Massachusetts  Institute  of  Technology.  He 
contended,  in  part,  that  the  advertising 
industry  has  a  very  narrow  viewpoint.  This 
narrowness  exists  in  two  dimensions,  one 
in  time  ("advertising  policies  and  measure- 
ments do  not  adequately  recognize  some  of 
the  very  long  delayed  responses  and  after- 
effects that  exist")  and  the  other  in  space 
("advertising  is  not  adequately  integrated 
with  product  design  or  production"). 

Professor  Forrester  noted  advertising  "is 
a  powerful  and  important  influence  in  our 
present-day  economy,"  but  held  advertising 
"is  not  an  end  in  itself.  Its  goal  is  not 
merely  to  generate  impact  or  consumer 


HOW  PEOPLE  SPEND  THEIR  TIME 

NOTE:  The  Sindlinger  interviewing  week  has  been  changed  to  Saturday  through  Fri- 
day, with  questions  on  the  basis  of  "yesterday."  Thus,  the  Activity  week  now  runs 
Friday  through  Thursday. 

There  were  125,601,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Sept.  19-25.  This  is  how  they  spent  their  time: 

70.8%  (  88,926,000)  spent  1,811.4  million  hoursf            watching  television 

60.2%  (  75,612,000)  spent  1,165.8  million  hours                listening  to  radio 

83.5%  (104,877,000)  spent    411.9  million  hours    reading  newspapers 

34.7%  (  43,584,000)  spent  202.6  million  hours                reading  magazines 

24.4%  (  31,023,000)  spent  380.2  million  hours         watching  movies  on  tv 

26.0%  (  32,713,000)  spent     136.8  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  cumulative  figures.  People — numbers  and  percentages — are  figured 
on  an  average  daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  2-7  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Sept.  1,  Sindlinger  data  shows:  (1)  110,650,000 
people  over  12  years  of  age  see  tv  (88.1%  of  the  people  in  that  age  group); 
(2)  42,847,000  households  with  tv;  (3)  47,179,000  tv  sets  in  use  in  U.  S. 


Page  36    •    October  6,  1958 


Broadcasting 


PREVIEW 

LITTLE  TYKES  FOR 

Heublein  Inc.,  Hartford,  Conn.,  via  its 
agency,  Bryan  Houston  Inc.,  New  York, 
is  moving  ahead  in  spot  tv  this  fall  at  an 
accelerated  pace  and  featuring  animation 
in  its  commercials. 

For  its  Maypo  maple-flavored  oat 
cereal,  the  advertiser  has  just  kicked 
off  a  spot  tv  campaign  on  more  than  100 
stations  throughout  the  northern  U.  S., 
southernmost  points  being  San  Fran- 
cisco in  the  West  and  Baltimore  in  the 
East.  All  one-minute  announcements  in 
or  near  children  shows,  the  campaign 
runs  for  26  weeks.  The  new  set  of  com- 
mercials feature  Marky,  an  impish,  ani- 
mated child  who  has  sparked  Maypo  ex- 
pansion and  encouraged  the  advertiser  to 
invest  $1  million  in  this  spot  tv  effort 
alone  [Advertisers  &  Agencies,  July 
14]. 

For  Maltex,  minute  tv  spots  will  run  on 
more  than  25  stations  throughout  the 


A  BIG  SALES  JOB 

North,  also  in  or  adjacant  to  kiddie  shows 
and  running  26  weeks.  A  new  set  of  com- 
mercials has  developed  Grover,  an  ani- 
mated baby  which  Heublein  hopes  will 
capture  the  viewer's  imagination,  as  has 
Marky.  Both  Maltex  and  Maypo  com- 
mercials were  prepared  by  Storyboard 
Inc. 

Heublein  now  is  getting  ready  to  break 
today  (Oct.  6)  with  still  another  tv  effort, 
the  first  for  its  Andersen  soups.  This  is  a 
seven-week  test  campaign  to  run  on  14 
stations  in  California  (five  in  Los  An- 
geles; two  in  San  Francisco;  three  in 
Fresno  and  one  in  Santa  Barbara,  and 
others  scattered  in  other  markets  in  the 
state).  Used  but  not  pictured  above  will 
be  newly-developed  characters  of  the  An- 
dersen identical  twins  Pea-Wee  and  Ha- 
Pea,  and  Robert  Pea-Sour  Andersen. 
Goulding-Elliott  has  produced  the  soup 
commercials  using  the  voices  of  Bob  and 
Ray. 


awareness.  Its  primary  purpose  is  not  even 
merely  to  sell.  It  should  operate  as  part  of 
a  team  for  creating  long-range  profitable 
company  success." 

In  citing  poor  corporate  planning,  Pro- 
fessor Forrester  said  advertising  can  pro- 
duce "peaks  and  valleys  in  the  sales  pattern 
which  do  nothing  but  increase  factory  and 
distribution  costs."  Again,  "too  often,  ad- 
vertising creates  a  product-image  which 
is  not  supported  by  the  product  itself;  or 
it  builds  a  picture  of  a  company  personality 
which  is  not  reflected  by  company  sales  and 
service  men." 

As  for  advertising  research,  the  pro- 
fessor held  it  "woefully  inadequate,"  adding 
that  most  of  what  does  exist  is  not  research 
in  the  scientific  sense  but  "much  of  so- 
called  advertising  research  is  itself  merely 
advertising."  He  called  for  a  long-range 
program  of  several  years  to  work  up  to 
the  point  where  5%  of  the  total  U.  S. 
advertising  expenditure,  or  $500  million, 
would  flow  into  "advertising  development," 
with  $50  million  of  that  amount  going  into 
"pure  basic"  research  of  a  scientific  nature. 

"The  challenge  and  new  frontier  in  our 
capitalist  society  during  the  next  three 
decades  is  not  space  flight,"  the  MIT  educa- 
tor said,  "but  the  science  of  management 
and  economics.  It  is  in  management  and 
economics,  not  on  the  moon  or  Mars,  that 
the  current  international  competition  will 
be  won." 

Pontiac  Bypasses  Mary  Martin 
To  Put  $400,000  in  Tv  Spots 

An  irresistable  force — the  need  to  unveil 
the  1959  Pontiac  line  on  tv;  an  immovable 
object — singer  Mary  Martin  who  has  asked 
for  a  postponement  of  her  Dec.  12  Song- 
book  [Advertisers  &  Agencies,  Sept.  29], 
met  last  week. 

CBS-TV  told  Pontiac's  agency,  Mac- 
Manus,  John  &  Adams,  N.  Y.,  that  it 
would  be  unable  to  deliver  Miss  Martin, 
hoping  that  Pontiac  would  still  stick  with 
the  network  in  December.  The  answer  was 
no.  Instead,  MJ&A  will  take  the  $400,000 
allocated  to  the  show  and  jump  the  official 
Oct.  15  unveiling  (on  the  CBS-TV  Ginger 
Rogers-Ray  Bolger  spectacular)  with  a  five- 
day  saturation  tv  spot,  campaign  on  1 30- 
160  stations  in  50  markets.  Starting  Thurs- 
day (Oct.  9),  MJ&A  intends  to  blitz  these 
areas  with  six  spots  a  night.  The  agency 
is  working  overtime  the  next  few  days 
to  get  commercials  printed  and  mailed  to 
stations. 

Nationwide  Insurance  on  CBS 
For  $200,000  in  Documentaries 

The  nation's  fourth  largest  automobile  in- 
surance company,  Nationwide  Insurance  Co. 
(formerly  Farm  Bureau  Insurance  Co.), 
Columbus,  Ohio,  has  signed  with  CBS  Radio 
for  six  special  documentary  programs  this 
season.  Produced  for  Nationwide  by  CBS 
News'  Unit  One  (public  affairs  department), 
the  $200,000  contract  was  negotiated 
through  Ben  Sackheim  Inc.,  New  York,  and 
represents  the  largest  single  sponsor  order 
in  the  department's  history. 

The  documentary  series,  The  Hidden 
Revolution,  was  inspired  by  Nationwide's 

Broadcasting 


public  service-conscious  president,  Murray 
D.  Lincoln,  who  also  heads  Private-Charity 
Care  Inc.  Reasons  Mr.  Lincoln:  Nationwide 
policyholders  represent  a  major  share  in  the 
U.  S.  economy,  and  the  economy  will  dictate 
the  future.  The  series,  said  an  agency  spokes- 
man, '"will  be  thought-provoking  and  con- 
troversial." 

The  programs,  narrated  by  Edward  R. 
Murrow  and  featuring  such  outspoken  fig- 
ures as  Vice  Admiral  Hyman  G.  Rickover, 
economist  John  Kenneth  Galbraith,  his- 
torian Oscar  Handlin  and  Joint  Chiefs  of 
Staff  Chairman  Gen.  Nathan  F.  Twining, 
will  premiere  Oct.  22  at  8-9  p.m.  Subsequent 
half-hour  programs  are  tentatively  set  for 
Nov.  19,  Dec.  17,  Jan.  21,  Feb.  18  and 
March  18. 

Agency  Kills  Employe  Bonus 

McCann-Erickson  notified  its  employes 
last  week  that  the  holiday  bonus  usually 
distributed  in  December  would  be  passed  up 
this  year,  but  that  management  hoped  it 
would  be  only  a  one-year  hiatus. 

Chairman  H.  K.  McCann  and  President 
Marion  Harper  Jr.  said  that  "our  business, 
like  many  others,  has  felt  the  effect  of  the 
recession"  and  operating  figures  "indicate 


that  the  profit  for  the  current  year  will  not 
provide  the  margin  required  for  the  .  .  . 
'extra  compensation'."  But  they  said  they 
were  confident  of  a  business  upturn  in  1959 
and  a  good  year  for  the  agency,  and  hoped 
"that  our  1959  profits  will  warrant  a  renewal 
of  the  'extra  compensation'  payment  next 
year."  In  effect  since  1950,  the  holiday 
bonus  has  averaged  about  5%  of  annual 
salaries. 

General  Baking's  $1.5  Million 
Switches  From  BBDO  to  Compton 

General  Baking  Co.  (Bond  bread  and 
other  Bond  products),  New  York,  a  large 
regional  advertiser  in  a  wide  area  east  of 
the  Rockies,  announced  Thursday  (Oct.  2) 
it  had  appointed  Compton  Adv.,  New  York, 
as  its  agency.  Earlier  in  the  week,  news 
was  out  that  the  advertiser  had  quit  BBDO. 

Charles  H.  Brower,  BBDO  president,  said 
the  switch  came  as  a  surprise,  the  change- 
over to  be  effective  Jan.  1.  The  account 
had  been  at  BBDO  (and  predecessor  com- 
panies) since  1919,  left  in  1941  but  returned 
the  following  year. 

The  baking  organization's  anticipated 
budget  for  the  next  year,  according  to 
Compton,  is  "in  excess  of  $1.5  million." 

October  6,  1958    •    Page  37 


ADVERTISERS  &  AGENCIES  CONTINUED 


WHAT  ARF  DOESN'T  KNOW  ABOUT  SP 


Where  does  the  advertiser  stand — aside 
from  moral  or  ethical  considerations — in  re- 
lationship to  subliminal  perception?  Does  it 
work? 

The  answers  are  not  quite  given  by  the 
Advertising  Research  Foundation  in  releas- 
ing a  report  of  its  committee  on  motivation 
research  which  took  a  careful  reading  on 
SP.  Reason:  the  committee  found  there's 
not  enough  evidence  available  on  the  subject 
in  the  first  place. 

The  ARF-initiated  report — appropriately 
reviewed  and  approved  by  the  ARF  board 
— actually  is  an  "explanatory  statement" 
and,  as  such,  circulated  to  its  agency-adver- 
tiser subscribers  for  their  benefit. 

The  ARF  paper  on  SP  is  very  brief  but 
prepared,  according  to  Dr.  Wallace  H.  Wul- 
feck,  executive  vice  president  at  William 
Esty  and  ARF's  chairman  of  the  board,  "be- 
cause of  widespread  public  and  business  in- 
terest in  the  new  technique  and  the  contro- 
versy about  its  effectiveness." 

It  summarizes  the  opinions  of  the  experts 
on  the  committee — 13  of  the  18  in  the  group 
hold  doctorate  degrees — ARF  points  out. 

The  ARF  motivation  research  committee 
decided  it  would  describe  "the  phenomenon 
of  subliminal  perception"  and  outline  some 
technical  problems  in  applying  it  to  the  idea 
of  subliminal  perception  in  advertising.  In 
addition  to  independent  study,  the  commit- 
tee drew  on  memoranda  made  available  to 
it  by  agency  ARF  subscribers  Kenyon  & 
Eckhardt;  Needham,  Louis  &  Brorby  and  J. 
Walter  Thompson  Co. 

The  committee  also  "acknowledged  the 
existence  of  ethical  considerations  in  using 
subliminal  advertising  but  decided  that  a 
discussion  of  these  questions  should  not  be 
included  .  .  ." 

Aside  from  the  detailed  explanations 
given  by  ARF's  paper  on  SP,  the  technique 
is  generally  seen  as  one  which  evokes  stimuli 
below  the  threshold  of  conscious  awareness 
and  having  some  definite  effect  on  behavior. 
But  the  researchers  are  unsure  just  where 
the  threshold  is,  finding  it  to  be  a  statistical 
one,  that  is,  a  value  producing  a  response  on 
the  part  of  the  observer  in  at  least  half  the 
trials.  But  the  value  varies  with  the  person, 
and  changes  within  each  person  from  mo- 
ment to  moment  and  day  to  day. 

Noted  the  ARF  paper:  "Information  on 
the  practical  application  of  subliminal  per- 
ception to  advertising  is  almost  non-exist- 
ent." But  taking  into  account  known  psy- 
chological facts  on  SP,  it  was  obvious  to 
the  researchers  that  commercial  use — apply- 
ing it  to  the  movies,  to  television  or  to  radio 
while  music  is  playing — would  require  much 
research  on  technical  problems  and  eco- 
nomic evaluation. 

It's  known,  the  ARF  paper  pointed  out, 
that  there  are  differences  in  the  threshold 
for  individuals  (these  would  be  accentuated 
in  tv  by  variances  in  light  levels  during  pro- 
grams, distances  viewers  sit  from  the  screen 
and  by  the  fact  that  individual  tv  sets  are 
tuned  for  various  degrees  of  brightness  and 
contrast). 

Another  technical  problem:  strong  stimu- 
lus competition  that  would  surround  SP  in 

Page  38    •    October  6,  1958 


its  commercial  application.  Unlike  labora- 
tory experiments  where  conditions  are  more 
controlled,  interruptions  and  distractions  are 
at  a  maximum,  and  in  fact  the  SP  message 
may  be  offered  quite  close  to  advertising 
messages  seen  and  heard  and  about  other 
products. 

It  was  indicated  that  the  committee  felt 
there  has  not  been  enough  data  to  show 
the  extent  to  which  SP  is  effective  in  in- 
fluencing behavior  (noted  in  particular  are 
tests  made  in  movie  theatres  on  advertising 


on  behalf  of  popcorn  and  Coca-Cola  sold 
within  the  theatre). 

Chairman  of  the  ARF  committee  on  mo- 
tivation research  is  Herta  Herzog,  vice 
president  and  director  in  charge  of  research, 
McCann-Erickson.  The  group  is  made  up 
of  several  executives  in  research  at  some  of 
the  larger  advertising  companies  (General 
Mills,  Continental  Oil,  E.  I.  du  Pont,  Wild- 
root,  Chrysler)  and  a  number  of  agency 
experts  in  research.  Thomas  E.  Coffin. 
NBC's  director  of  research,  and  several 
researchers  with  consumer  magazines  are 
on  the  18-man  committee.  Among  the 
agency  executives  with  the  group:  BBDO's 


MIGRATING  BOTH  WAYS  ACROSS  THE  HUDSON 

f     „  ■  K£g,<K 


FOR  SEVENTH  YEAR,  KELO  Sioux  Falls,  S.  D. 
and  WLOL  Minneapolis,  joined  this  time  by 
KSO  Des  Moines,  staged  a  World  Series  party 
for  agency  and  advertiser  people  in  New  York 
last  week,  and  today  (Oct.  6)  they're  set  for 
one  in  Chicago.  There  was  luncheon  followed 
by  hors  d'oeuvres  and  cocktails  to  go  with 
game-watching  on  tv,  plus  a  $1,000  Esther 
Dorothy  mink  stole  prize,  with  festivities  con- 
tinuing to  9  p.m.  Here,  at  New  York  party, 
are  (1  to  r)  Tony  Moe,  v. p.  and  general  manager 
of  KSO;  Joe  Floyd,  president  of  KELO-AM- 
TV;  Gertrude  Scanlan,  BBDO;  Larry  Bentson, 
president  of  WLOL-KSO;  Evans  Nord,  general 
manager  of  KELO-AM-TV;  Wayne  (Red)  Wil- 
liams, general  manager  WLOL. 


DURING  the  New  York  leg  of  a 
two-week  farm  study  tour  of 
eastern  U.  S.  and  Canada  con- 
ducted for  some  200  farmers  by 
WOW-AM-TV  Omaha,  the  group 
lunched  at  the  Hotel  Biltmore 
Sept.  29  with  15  agency  media  su- 
pervisors and  buyers.  Host  of  tour 
Mai  Hansen  (second  from  right), 
the  stations'  farm  service  director, 
confers  with  William  Read  (left), 
John  Blair  &  Co.,  Nebraska  farm- 
er Floyd  Snover,  and  Gloria  Ma- 
honey,  media  buyer.  Ford  ac- 
count, J.  Walter  Thompson. 


INSPECTING  North  Carolina  tobacco  are  NBC  and  agency  people  from  New  York 
who  visited  the  Tar  Heel  state  as  guests  of  WITN  (TV)  Washington,  N.  C. 
Standing  (1  to  r) :  Jack  Hardingham,  Headley-Reed;  T.  H.  Patterson,  vice  president, 
WITN;  William  Bass,  account  executive,  WITN;  Alton  Boswell,  sales  supervisor, 
Wilson  Tobacco  Market;  G.  Earl  Broome,  sales  manager,  WITN;  W.  R.  Roberson, 
Jr.,  WITN  president;  W.  E.  Barnes,  vice  president,  WITN;  Ken  Goldblatt,  Headley- 
Reed;  Mrs.  Arthur  Johnson  and  Mr.  Johnson,  NBC;  Gertrude  Scanlan,  BBDO: 
Sallie  Melvin,  NBC  Research;  Nat  Stone,  SSC&B.  Seated  (1  to  r) :  Tom  Burton, 
tobacco  auctioneer;  Carleton  Hence,  Headley-Reed;  Eileen  Greer,  Ted  Bates  Co.; 
Lucien  Chimene,  J.  Walter  Thompson;  and  Ed  Kirchner,  Ted  Bates  Co. 


Broadcasting 


Nothing  else  like  it  in  Greater  New  York 


NOTHTNG  APPROACHES  THE  SOUND: 

WVNJ  originated  the  programming  concept  of  Great 
Albums  of  Music.  It  is  the  only  radio  station  in  the  metro- 
politan area  that  plays  just  Great  Albums  of  Music  from 
sign  on  to  sign  off  every  single  day  of  the  year. 

NOTHING  APPROACHES  THE  AUDIENCE: 

The  very  nature  of  the  music  makes  the  audience  pre- 
ponderantly adult.  It's  a  rich  audience,  too.  In  one  of  the 
wealthiest  counties  of  America  (Essex — with  its  million 

radio  station  of  Uh?  SJctoaik  ^ettig  


plus  population)  WVNJ  is  first  in  27  out  of  34  rated  periods 
from  7  AM  till  midnight.  It  is  tied  for  first  in  three  more. 
According  to  Pulse  it  has  more  listeners  here  than  any 
station  in  New  Jersey  and  New  York  as  well. 

NOTHING  APPROACHES  ITS  VALUE: 

WVNJ  delivers  its  adult,  able-to-buy  greater  New  York 
audience  for  less  cost  per  thousand  homes  than  any  other 
station  in  the  market.  By  every  reasoning  it's  your  very 
best  buy. 

national  rep:  Broadcast  Time  Sales  •  New  York,  N.  Y.  •  MU  4-6740 


hrk,  N.J.—  covering  New  York  and  New  Jersey 


BflLOA-DCASTlKG 


October  6,  1958    •    Page  39 


MGM's 


OI/R 

CAf/C 


0F  R^'o  coRporation  r  A  JS  Y,   lN  c 

1619  ^  Ph-/J       "  ^"""'^ 

t0Ct,Sr  4-3700 

*•  *chard  ,    tj.  * 
General  Sal.o^Harper 
MOM-yy  3  Manager 

^0  Broadway 
New  York  » 

rjc>  New  York 

^  Dick- 
Ju«t  thought  vo  m 

S^^^^Sr  r  «"  <*«  GANG  Se  . 

SttT*  ««<*  to  th9  9,00  A^  to 

that       tlrae  slot        ,Pr0gra»»ing  of  «,  ~ 

«*  of  7r^-.^ S  £  £ 

ax  your  Mno 
/SW,      .      .  d  ^  **  GANGS 


BOOSTS 
WRCV-TV 

RATINGS 

500X 

52  hilarious  subjects  never  before 
shown  on  TV... tie -up  your  market 
before  the  sellout! 


7.4  20.6  18.4 


ARB 

PHILADELPHIA 


TAKE  A  TIP 
FROM  LEO... 
AND  CALL 
MGM-TV 
TODAY! 

Write... wire  or  phone.., 
Richard  A.  Harper, 
General  Sales  Mgr. 
1540  Broadway, 
New  York  36,  New  York 
JUdson  2-2000 


A  Service  Of 
Loew's  Incorporated 


ADVERTISERS  S  AGENCIES  continued 


BUSINESS  BRIEFLY 


WHO'S  BUYING  WHAT,  WHERE 


COL  OR  C 

The  Next  1 0  Days 
of  Network  Color  Shows 
(all  times  EDT) 

CBS-TV 

Oct.  8  (8-9  p.m.)  High  Adventure  with 
Lowell  Thomas,  Delco  through  Camp- 
bell-Ewald. 

NBC-TV 

Oct.  6-10,  13-15  (2:30-3  p.m.)  Haggis 

Baggis,  participating. 

Oct.  6,  13  (7:30-8  p.m.)  Tic  Tac  Dough 

Procter  &  Gamble  through  Grey. 

Oct.  7  (8-9  p.m.)  George  Gobel  Show, 

RCA-Victor  through  Kenyon  &  Eckhardt. 

Oct.  8,  15  (8:30-9  p.m.)  Price  Is  Right, 

Lever  through  J.  Walter  Thompson  and 

Speidel    through    Norman,    Craig  & 

Kummel. 

Oct.  8,  15  (9-9:30  p.m.)  Milton  Berle 
Starring  in  the  Kraft  Music  Hall,  Kraft 
Foods  through  J.  Walter  Thompson. 


AST  I  N  G 

Oct.  10  (8-9  p.m.)  Further  Adventures 
of  Ellery  Queen,  RCA  through  Kenyon 
&  Eckhardt. 

Oct.  11  (8-9  p.m.)  Perry  Como  Show, 
participating. 

Oct.  12  (7-7:30  p.m.)  Noah's  Ark,  sus- 
taining. 

Oct.  12  (7:30-8  p.m.)  Northwest  Passage, 
RCA  through  Kenyon  &  Eckhardt. 

Oct.  12  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach. 
DuPont  through  BBDO  and  Greyhound 
through  Grey. 

Oct.  12  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Oct.  13  (9:30-11  p.m.)  Hallmark  Hall  of 
Fame,  Hallmark  through  Foote,  Cone  & 
Belding. 

Oct.  14  (8-9  p.m.)  Eddie  Fisher  Show, 
Liggett  &  Myers  through  McCann-Erick- 
son. 


Bayard  Badenhausen  who  is  manager  of 
research  at  the  agency;  K  &  E's  Alberta 
Gilinsky,  account  research  supervisor  and, 
Arthur  Kopen,  a  research  psychologist 
with  JWT.  Two  ex-ofncio  members  of  the 
committee:  A.  W.  Lehman  and  D.  B. 
Lucas,  respective  managing  and  technical 
directors  with  ARF. 

Buchanan  Now  Part 
Of  Lennen  &  Newell 

The  long-awaited  merger  of  Buchanan 
&  Co.  into  Lennen  &  Newell  Inc.  [Ad- 
vertisers &  Agencies,  June  30,  et  seq.]  be- 
came a  fact  last  week.  Absorption  of  the 
Buchanan  agency — which  becomes  the  Bu- 
chanan Div.  of  Lennen  &  Newell — raises 
L&N's  billing  to  $83  million,  of  which  about 
52%  will  be  in  the  broadcast  media. 

John  Hertz  Jr.,  Buchanan  president,  be- 
comes senior  vice  president  in  charge  of  the 
Buchanan  Div.;  Executive  Vice  President 
William  Dasheff  becomes  senior  vice  presi- 
dent and  management  account  supervisor, 
while  Vice  President  Fred  Keith  becomes 
vice  president  and  management  account 
supervisor  on  Convair  Div.  (General  Dy- 
namics Corp.)  operating  out  of  the  Los 
Angeles  offices. 

Buchanan  officials  said  last  week  that, 
with  the  exception  of  a  few  accounting  and 
media  personnel,  the  entire  Buchanan  staff 
will  be  kept  intact.  So  will  the  account 
roster  which  includes  Reynolds  Metals  Co., 
Warner  Bros.  Co.,  American  Broadcasting- 
Paramount  Theatres. 

B  &  B  Adds  $6.5  Million  Billing 
In  Purchase  of  Lambe  &  Robinson 

Benton  &  Bowles  has  moved  into  the  in- 
ternational field,  purchasing  an  overseas 
agency  for  the  first  time.  Effective  Oct.  31, 
B  &  B  becomes  the  parent  company  of  sub- 
sidiary Lambe  &  Robinson  of  London  with 
which  it  had  a  working  agreement  for  about 
two  years. 

B  &  B's  acquisition  represents  an  added 
billing  of  an  estimated  $6.5  million,  making 
its  total  billing  about  $100  million.  The 
London  branch  will  be  known  as  Lambe 
&  Robinson-Benton  &  Bowles  Ltd.  Present 
management  of  the  overseas  agency  remains 
intact:  Kenneth  Robinson,  chairman;  John 
Cuff,  managing  director,  and  George  B. 
Beaumont  of  B  &  B  as  a  director. 

Lambe  &  Robinson  is  one  of  the  10  larg- 
est agencies  in  Great  Britain  and  includes 
these  clients:  Thomas  Hedley  &  Co.  Ltd. 
(Procter  &  Gamble's  British  subsidiary)  for 
Tide,  Camay  and  other  brands;  Ballantyne 
Sportswear  Co.  Ltd.;  Scottish  Mutual  As- 
surance Society;  Ex-Lax  Ltd.;  Quaker  Oats 
Ltd.  (animal  and  pet  foods  division)  and  Uni- 
versal Labs  Ltd.  (subsidiary  of  Pfizer  Inc.). 

Koret  Chooses  Television 

Key  advertising  medium  to  introduce 
Koret  of  California's  1959  spring  line  of 
women's  sportswear  will  be  television,  Mer- 
vin  N.  Brown,  the  firm's  advertising  sales 
promotion  manager,  has  announced.  An  ex- 
panding schedule  of  spots  featuring  "Korie," 
Koret's  cartoon  character,  has  been  set  in 
1 1  key  markets. 


STICKLESS  STICKY  APPLE  •  Eat-A- 
Treat  Inc.  (caramel  apples),  Cincinnati,  is 
formulating  tv  spot  campaign  to  encompass 
23  stations.  Satisfied  with  market  test  results 
in  western  Michigan,  confectionery  com- 
pany is  now  moving  into  Indiana,  Illinois, 
Ohio,  Wisconsin,  Oklahoma  and  Texas. 
Apples  are  packed  in  cellophane,  minus 
usual  "dangerous  sharp  stick."  Agency: 
Bruce  M.  Radder,  Grand  Rapids,  Mich. 

MORE  SWEETS  •  James  O.  Welch  Candy 
Co.  (Sugar  Daddies,  Pom  Poms,  etc.)  west- 
ern division,  L.  A.,  is  increasing  its  tv  ad- 
vertising budget  from  about  $30,000  a  year 
ago  to  $45,000  this  year,  reaching  five  mar- 
kets. Beginning  Oct.  1,  Welch  will  use  one- 
minute  participations  in  Popeye  telecasts 
twice  weekly  on  KFSD-TV  San  Diego, 
KRON-TV  San  Francisco,  KTLA  (TV)  Los 
Angeles  and  KTNT-TV  Seattle;  twice  week- 
ly on  Cartoon  Carousel  on  KTLA  and  three 
times  a  week  on  Pioneer  Club  on  KGW-TV 
Portland,  Ore.  Contracts,  placed  through 
Honig-Cooper,  Harrington  &  Miner,  Los 
Angeles,  are  for  26  weeks. 

NOVEMBER  BLITZ  •  Studebaker-Packard 
Corp.,  South  Bend,  Ind.,  has  ordered  satura- 
tion campaign  on  MBS  on  behalf  of  its  new 
Lark  car  and  its  1959  line  of  Studebakers 
on  weekends  of  Nov.  8-9,  15-16  and  22-23. 
Campaign  involves  109  participations  on 
Mutual's  news  and  news  commentary  pro- 
grams. Agency:  D'Arcy  Adv.,  St.  Louis. 

NIGHT  AND  DAY  •  Renewal  by  Philip 
Morris  Co.  (Marlboro  cigarettes)  for  104 
participations,  plus  seven  new  participation 
orders  in  NBC-TV's  Today  and  The  Jack 
Paar  Show,  were  announced  last  week  by 
network.  PM  agency  is  Leo  Burnett  Co. 
New  orders  were  placed  by  Alliance  Mfg. 


Co.,  through  Dancer -Fitzgerald -Sample; 
Northam  Warren  Corp.,  (Cutex),  through 
Doyle  Dane  Bernbach;  Dormeyer  Corp., 
(power  tools)  through  John  W.  Shaw  Adv.; 
Louis  Marx  &  Co.,  through  Al  Paul  Lefton 
Co.;  Studebaker-Packard,  through  D'Arcy 
Adv.;  Mennen  Co.,  through  Warwick  & 
Legler,  and  Beltone  Hearing  Aid  Co., 
through  Olian  &  Bronner. 

FIGHT  NIGHT  •  Confirmation  of  new 
sponsorship  lineup  of  the  ABC-TV  Wednes- 
day Night  Fights  was  issued  last  week  by 
network.  Joining  Miles  Labs,  Elkhart,  Ind.. 
as  co-sponsor  is  Brown  &  Williamson  Tobac- 
co Co.  (Viceroys,  Kool)  out  of  Ted  Bates 
&  Co.  [Business  Briefly,  Sept.  29].  Miles 
agency  is  Geoffrey  Wade  Adv.,  Chicago. 

ARRID  PARTICIPATION  •  Carter  Prod- 
ucts Inc.  (Arrid  cream  deodorant,  Arrid 
Whirl-In  and  other  products),  N.  Y.,  has 
signed  for  participating  sponsorship  of  ABC- 
TV's  American  Bandstand  (Mon.-Fri.,  4-5 
p.m.)  Sullivan,  Stauffeur,  Colwell  &  Bayles 
Inc.,  N.  Y.,  is  Carter  agency. 

Regional  Dodge  Drive  Set 

The  formation  of  an  association  by  New 
York  and  New  Jersey  Dodge  dealers  to  im- 
plement a  regional  advertising  program  with 
annual  billing  of  almost  $1  million  was  an- 
nounced last  week  by  C.  P.  Noonan,  area 
director  for  Chrysler  Motor  Corp.  The  cam- 
paign will  begin  immediately  in  all  media, 
primarily  spot  radio  and  newspapers.  The 
budget  will  be  spent  in  the  greater  New 
York-New  Jersey  metropolitan  area.  The 
program  was  developed  with  the  aid  of 
Grant  Adv.,  New  York,  agency  for  the 
Dodge  Div.,  Chrysler  Corp. 


Broadcasting 


October  6,  1958    •    Page  41 


Anthony  J.  Koelker, 
Manager  Radio 
Station  KMA 


on  radio 


Today  let's  get 
down  to  brass  tacks 
and  talk  in  explicit 
terms  of  how  Radio 
KMA  delivers  sales 
— real  cash  sales, 
without  give-aways 
or  gimmicks. 

EXAMPLE  :  On 
August  30,  May 
Seed  Company  start- 
ed advertising  Minn- 
hafer  oats,  a  new 
variety  that  is  rust 
and  disease  resist- 
ant. The  kick-off 
talk  on  KMA  coin- 
cided with  the  Ne- 
braska State  Fair  opening  in  Lincoln, 
where  the  company  operated  an  exhibit 
booth. 

In  one  week  5,000  bushels  were  sold  at 
the  Fair  exhibit  alone.  12,649  bushels  were 
sold  during  one  week,  and  a  supply  of 
22,000  bushels  will  be  gone  by  the  time  this 
is  printed.  Mind  you,  selling  oats  in  Sep- 
tember for  spring  planting  is  pretty  much 
unheard  of. 

EXAMPLE:  The  distributor  for  Magic 
Thread,  a  miracle  fabric  mending  liquid, 
($1  postpaid)  over  a  steady  9-month  period 
on  KMA  received  almost  8,500  orders.  He 
advises  KMA  topped  8  Midwest  stations 
advertising  the  same  offer. 

EXAMPLE:  Tidy  House  Products  Com- 
pany tested  two  $1  premium  and  box  top 
offers  during  two  weeks  in  August  (sup- 
posed to  be  dog  days).  KMA  produced 
2,534  orders  in  14  days. 

EXAMPLE :  Joe  Zweiback,  owner  of  Vi- 
tamin Industries,  Omaha,  believes  KMA- 
land  is  a  healthy  market.  He's  been  a  52- 
week  advertiser  for  15  consecutive  years. 

EXAMPLE:  Joe  Gans  at  Maxwell-Sack- 
heim,  New  York,  says,  "You're  only  as 
good  as  yesterday's  mail  count."  Joe  is 
understandably  cagey  about  releasing  fig- 
ures, but  he  might  tell  you  about  the  thous- 
ands of  silicone  ironing  board  covers  KMA 
sold  for  him. 

Others  who  can  testify  first-hand  to 
KMA's  sales  power  are  Sam  Margulis  in 
St.  Louis  for  McCALL'S;  Wally  Closner 
in  Lincoln,  Nebraska,  for  Gooch  flour;  Dix 
Harper  at  Aubrey,  Finlay,  Marley  and 
Hodgson  in  Chicago  for  International  Har- 
vester; Adam  Reinemund  in  Omaha  for 
numerous  products;  and,  of  course,  any 
Petry  man. 


THE  Hf  *«f  BMf  OF  JHt  COIIU  COUNT*  *■ 


K  XMX  A )  SHENANDOAH,  IOWA 


5000  WATTS.  940  KC      AMU  A    A    A    A  CHANNEL 


AFFILIATED  WITH 


0:0:0:0 


SDWAiO  PEimr  l  CO..  inC  T  T  T  T  om»k» 


ADVERTISERS  &  AGENCIES  continued 

Doner,  Peck  Merge 
Into  $20  Million  Shop 

Another  agency  merger  was  announced 
Friday  (Oct.  3).  The  result:  Doner  &  Peck 
Inc.,  with  billings  of  $20  million,  a  con- 
siderable amount  of  which  is  in  the  broad- 
cast media.  Components  of  the  new  com- 
bine are  W.  B.  Doner  Co.,  Detroit-Chicago- 
Milwaukee  -  Philadelphia  -  Baltimore,  with 
estimated  billing  of  $14  million,  and  Peck 
Adv.,  New  York,  billing  about  $6  million. 

Both  agencies  service  accounts  that  are 
active  broadcast  users.  At  Doner,  radio-tv 
is  mainly  regional  on  behalf  of  such  ac- 
counts as  National  Brewing  Co.  (National 
Bohemian  beer),  Speedway  petroleum  and 
Hygrade  food  products.  Peck's  radio-tv 
activities  are  more  national  in  scope,  princi- 
pally for  network-using  clients  U.  S.  Time 
Corp.  (Timex)  and  Manhattan  Shirt  Co. 
[Advertisers  &  Agencies,  Sept.  15]. 

Under  the  merger  agreement,  Harry 
Peck,  chairman  of  Peck's  executive  com- 
mittee, becomes  board  chairman  of  Doner 
&  Peck;  Sidney  Garfield,  Peck  board  chair- 
man, becomes  president  and  chief  executive 
officer  of  the  new  agency;  Sanford  L. 
Hirschberg,  Peck  executive  vice  president, 
takes  over  as  D&P  executive  vice  president; 
Wilfred  B.  Doner,  Doner  president,  becomes 
treasurer,  and  Marvin  H.  Frank,  president 
of  Doner's  Chicago  and  Milwaukee  opera- 
tions, becomes  secretary. 

No  change  in  personnel  or  account  con- 
flicts are  expected,  since  "in  effect  all  this 
means  is  that  Doner  now  will  have  a  New 
York  office  for  its  clients  and  that  Peck  will 
have  the  advantage  of  a  broad,  national 
marketing  service,"  according  to  one  agency 
executive.  It  is  contemplated  that  new  offices 
will  be  opened  on  the  West  Coast  and  in  the 
South  and  Southwest.  A  possible  product 
conflict  between  two  radio-tv  using  brewers 
— Bohemian  and  Heineken's  (Van  Munch- 
ing &  Co.) — has  been  averted,  the  agency 
noted.  Bohemian  is  a  regional  beer,  Heine- 
ken's  a  premium-priced  import  beer  that 
has  achieved  national  distribution. 

Doner  &  Peck's  offices  are  as  follows:  505 
Washington  Blvd.  Bldg.,  Detroit  26  (Wood- 
ward 5-7400);  400  Madison  Ave.,  New 
York  17  (Plaza  3-0900);  35  E.  Wacker  Dr., 
Chicago  (Andover  3-7800);  1324  W.  Wis- 
consin St.,  Milwaukee  3  (West  3-9315); 
2225  N.  Charles  St.,  Baltimore  (Belmont 
5-1212). 

Mermen  in  Pursuit  of  Prestige 

Mennen  Co.  (toiletries),  Morristown, 
N.  J.,  which  had  sponsored  Wednesday 
night  boxing  on  ABC-TV  for  more  than 
three  years,  last  week  shifted  its  approach 
and  signed  as  a  full-hour  alternate-week 
sponsor  of  CBS-TV's  new  drama  series, 
Pursuit  (Wed.,  8-9  p.m.),  starting  Oct.  22. 
Cost  in  time  and  talent  is  estimated  at  more 
than  $3  million.  Mennen  will  advertise  its 
line  of  men's  and  baby  toiletries  on  the  new 
show.  It  was  reported  that  Mennen  and  its 
agency,  Gray  Adv.,  felt  that  Pursuit  would 
be  "more  of  a  prestige  vehicle"  than  the 
boxing  bouts.  The  fights  on  ABC-TV  will 
be  co-sponsored  by  Miles  Labs  and  Brown 
&  Williamson  Tobacco  Corp.,  Louisville. 


AD  IMPACT 

Edward  R.  Murrow,  who  now  has 
P.  Lorillard  as  sponsor  of  Person  To 
Person  and  who  for  years  has  smoked 
another  company's  cigarettes,  said  last 
week  he  was  "trying"  Lorillard's 
Kents — "which  is  what  the  commer- 
cial tells  you  to  do."  Lorillard  officials 
meanwhile  denied  the  cigarette  Mr. 
Murrow  was  shown  smoking  in  an 
announcement  ad  had  a  "doctored-in 
Kent  filter,"  as  reported  by  Broad- 
casting in  the  Sept.  29  issue.  They 
said  the  picture  was  obtained  from  the 
Murrow  office  and  that  "layout  and 
copy  of  the  ad  were  sent  to  Mr.  Mur- 
row for  his  personal  approval  before 
being  released  for  publication." 


Metzger  to  Head  Central  Div. 
Of  EWR&R;  Wachter  to  New  York 

Additional  duties  as  active  head  of  the 
central  division  of  Erwin  Wasey,  Ruthrauff 
&  Ryan  Inc.,  including  its  Chicago  office, 
were  assigned  Wednesday  to  Roswell  W. 
Metzger,  chairman  of  the  agency's  execu- 
tive committee.  At  the  same  time,  Frederick 
J.  Wachter,  vice  president  and  general  man- 
ager of  the  Chicago  office,  is  being  trans- 
ferred to  New  York,  with  his  duties  to  be 
announced  shortly,  according  to  David  B. 
Williams,  EWR&R  president. 

Mr.  Metzger  will  direct  all  central  division 
operations,  continuing  as  chairman  of  the 
executive  committee.  Starting  with  the 
former  Ruthrauff  &  Ryan  agency  in  1933, 
he  was  elected  to  its  board  in  1948  and  to 
the  executive  group  in  1950.  After  the 
merger  with  Erwin  Wasey,  Mr.  Metzger  was 
elected  to  the  board  and  made  chairman  of 
the  executive  committee. 

Hennessy,  Norcott  in  K&E  Switch 

Appointments  were  made  known  last 
week  at  Kenyon  &  Eckhardt,  New  York, 
apparently  connected  with  the  executive 
changes  announced  a  few  weeks  ago  [Ad- 
vertisers &  Agencies,  Sept.  22].  Frank- 
lin J.  Hennessy,  financial  vice  president,  has 
been  placed  in  charge  of  the  agency's  cor- 
porate services,  and  Alfred  A.  Norcott,  as- 
sistant secretary  and  assistant  treasurer,  has 
been  elected  secretary.  Mr.  Norcott  will 


MR.  HENNESSY 


MR.  NORCOTT 


assist  Mr.  Hennessy  in  corporate  services. 
In  the  past  series  of  executive  changes,  Da- 
vid C.  Stewart's  election  as  executive  vice 
president  was  announced.  Mr.  Stewart  was 
treasurer  and  senior  vice  president. 


Page  42    •    October  6,  1958 


Broadcasting 


wherever  they  be 
it's 

\Y(§)V 


IN  N.  Y.  C.  and  VICINITY 


first  in  the  Negro  Community 

V 


If  you're  hunting  for  sales  in  the  17-county  metro- 
politan New  York  area,  there's  an  enormous  potential 
in  the  great  Negro  Community  that  resides  in  it. 

Its  growth  speaks  volumes  — over  40%  since  1951 
alone.  Its  per  capita  income  level,  too,  has  risen 
almost  40%  in  that  time.  Today  this  community  rep- 
resents approximately  a  million  and  a  half  persons 
in  New  York,  New  Jersey  and  the  Connecticut  area— 
427,054  families  yearning  for  the  better  things  in 
life  and,  more  than  ever,  able  to  buy  them. 

Programming  IIV2  hours  a  day  to  the  interests  of 


this  vital  community,  WOV  is  the  only  radio  station 
in  New  York  that  reaches  this  market  in  its  entirety 
—and  reaches  it  MORE  on  every  survey  made. 

A  complete  factual  booklet  —"Maximum  Sales  in  the 
Negro  Market  of  New  York"—  just  completed  —  is 
well  worth  your  study.  It's  yours  for  the  asking. 


wov 


NEW  YORK 

Representatives: John  E.  Pearson  Co. 


Broadcasting  October  6,  1958    •    Page  43 


The  Good  Years 

Grandparents  in  Central  Ohio  are  at  least  twice-blessed. 
With  the  good  years  come  irresistible  grandchildren 
and  well-earned  leisure  time  to  share  with  them. 

You  see  a  cheerful  example  in  the  photograph  above. 
While  Mom  and  Dad  enjoy  an  evening  out,  grand- 
parenthood  is  in  flower.  All  three  generations  approve 
the  evening's  agenda — WBNS-TV,  and  then  off  to  bed. 


As  bedtime  story-teller  to  thousands  of  children  and 
their  grandparents,  WBNS-TV  recognizes  its  responsi- 
bilities. To  spin  yarns  that  enchant  the  young,  yet 
hold  the  rapt  attention  of  adults,  calls  for  a  deft  sense 
of  showmanship  and  uncompromising  standards.  High 
adventure  and  tense  drama  must  be  reserved  for  those 
hours  when  the  little  grandchildren  have  long  since 
been  tucked  into  bed. 

An  indication  of  WBNS-TV's  programming  savvy 
is  our  remarkable  record  of  telecasting  147  of  180  most 


popular  family  shows  last  year.  Our  local  newscasters, 
weatherman,  farm  reporter  and  sports  authority  are 
held  in  equally  high  esteem.  This  is  the  happy  outcome 
of  a  deep  understanding  of  the  Central  Ohio  character. 
When  you  were  born  and  raised  in  Central  Ohio  like 
WBNS-TV,  it  just  comes  naturally. 

We're  not  story-telling  when  we  quote  advertising 
agency  time-buyers  who  have  researched  the  situation. 
They  say  with  conviction:  "If  you  want  to  be  seen  in 
Central  Ohio— WBNS-TV." 


WBNS  -  TV 

CBS  TELEVISION  IN  COLUMBUS,  OHIO 

Edwin  Clemans.  RR  #2,  Mt.  Sterling,  was  one  of  14,000 
Central  Ohioans  mentioned  on  newscasts  last  year  by 
WBNS-TV  reporters  Chet  Long,  Bill  Pepper  and  Tom  Gleba. 


ADVERTISERS  &  AGENCIES  CONTINUED 


AGENCY  APPOINTMENTS 

Felters  Co.,  Boston,  manufacturers  of 
"Woolsuede"  and  other  felt  products,  names 
Anderson  &  Cairns,  N.  Y.,  to  service  con- 
sumer advertising.  Felters  retains  Suther- 
land-Abbott, Boston,  as  agency  for  trade 
advertising  and  industrial  products. 

Takashimaya  Inc.,  Tokyo,  appoints  Wexton 
Adv.,  N.  Y.,  as  agency  in  U.  S.  Japan's 
leading  department  store  chain  opens  New 
York  City  branch  Oct.  15,  and  will  use 
radio-tv  "before  long,"  according  to  agency 
president  Larry  Schwartz,  former  resident 
of  Japan.  Mr.  Schwartz  will  supervise  ac- 
count; George  Gilbert,  Wexton  v.p.  and 
former  Sears,  Roebuck  &  Co.  official,  is 
account  executive. 

Gray  Mfg.  Co.,  Hartford,  Conn.,  appoints 
Gramercy  Sound  Assoc.,  175  Fifth  Ave., 
New  York  10  (Algonquin  4-0986)  as  na- 
tional sales,  advertising  and  promotion  rep- 
resentative. United  Audio  Products  Div., 
United  Optical  Mfg.  Corp.,  N.  Y.  also 
names  Gramercy  Sound  Assoc.  Gray  manu- 
factures high-fidelity  sound  components 
(tone  arms,  transcription  turntables,  etc.) 
and  United  distributes  German-made  Dual 


The  NTA  Film  Network  will  begin  the 
fall  season  this  week  with  more  than  90% 
sponsorship  of  six-and-one-half  hours  week- 
ly of  programming,  it  is  being  announced 
today  (Oct.  6)  by  Ely  A.  Landau,  NTA 
board  chairman. 

The  programs  include  three  weekly  half- 


PILOT  ECONOMY 

There  are  two  ways  to  skin  a  pilot. 
The  first  is  to  shoot  all  39  installments 
in  one  swoop,  banking  on  immediate 
syndication  should  the  series  find  no 
network  taker.  So  says  United  Artists 
Television  Inc.,  which  has  four  series 
in  the  works  of  which  only  one  relies 
on  a  pilot  film,  the  other  three  being 
rolled  at  once.  But  Warner  Bros.  Tele- 
vision prefers  method  No.  2.  This  en- 
tails shooting  a  theatrical  film  of  some 
90  minutes  duration,  showing  this 
around  at  the  networks  and  agencies. 
Then,  should  it  fail  to  connect,  the 
"pilot"  could  always  be  tandemed 
around  the  theatrical  circuit,  thus 
amortizing  cost  of  shooting  the  initial 
film.  However,  WB-TV  was  lucky.  It 
found  a  couple  of  takers  for  77  Sunset 
Strip  on  ABC-TV  (American  Chicle, 
Carter  Products,  etc.).  What  to  do 
with  the  90-minute  film?  WB-TV, 
ABC-TV  and  the  sponsors  got  to- 
gether and  decided  to  extend  the 
premiere  show  by  30  minutes  so  as  to 
accommodate  the  "pilot."  On  Oct.  10. 
77  Sunset  Strip  will  be  seen  9:30-11 
p.m.,  thereafter  at  9:30-10:30  p.m. 


Page  46    •     October  6,  1958 


TWO-WEEK  VACATIONS  for  two  were 
won  by  Roy  Terzi  (1),  Dancer-Fitzgerald- 
Sample,  and  Kay  Shanahan  (c),  Morey, 
Humm  &  Warwick,  at  presentation  luncheon 
given  by  KOLN-TV  Lincoln,  Neb.,  for  357 
agency  and  advertiser  executives  at  Roose- 
velt Hotel  in  New  York  Sept.  12.  Lester  C. 
Rau  (r),  KOLN-TV  general  sales  manager, 
and  vice  president  and  general  manager  A. 
James  Ebel  were  hosts.  Guests  also  included 
members  of  Avery-Knodel,  station  repre- 
sentative, and  of  CBS-TV  and  ABC-TV. 
Mr.  Terzi  won  vacation  in  Miami;  Miss 
Shanahan  in  Colorado  Springs. 

1006  Stereo  changer  and  Wigo  high-fidelity 
speakers. 


hour  series.  How  to  Marry  a  Millionaire, 
This  is  Alice  and  Man  Without  a  Gun,  plus 
the  five-times-a-week,  hour  long  Tv  Hours 
of  Stars.  The  programs  are  carried  on  115 
stations. 

Latest  sponsor  to  sign  is  American  To- 
bacco, New  York  (Pall  Mall  cigarettes), 
which  last  week  arranged  for  full  sponsor- 
ship of  How  to  Marry  a  Millionaire.  The 
agency  is  Sullivan,  StaufFer,  Colwell  & 
Bayles,  New  York.  Other  sponsors  are  the 
Great  Atlantic  &  Pacific  Tea  Co.  (Paris  & 
Peart  Adv.),  Perma  Starch  (Gordon  Best 
Inc.),  Philco  (BBDO),  Vick  Chemical 
(BBDO  and  Morse  International)  and 
White  King  Soap  (Erwin  Wasey.  Ruth- 
rauff  &  Ryan). 

An  unusual  sidelight  is  that  in  New  York 
the  four  programs  will  be  carried  on 
WNTA-TV,  owned  by  NTA,  plus  two  addi- 
tional stations— WPIX  (TV)  and  WOR- 
TV.  NTA  bought  time  on  the  two  other 
stations  as  a  concession  to  the  advertisers. 
It  is  believed  to  be  the  first  time  that  a 
program  has  had  triple  exposure  in  the 
same  market,  although  in  the  past  a  syndi- 
cated film  program  has  played  on  two  out- 
lets in  the  same  market. 

New  Unit  at  Screen  Gems 
To  Create  3  Series  Yearly 

Screen  Gems  Inc.,  New  York,  announced 
last  week  it  has  expanded  its  Hollywood  pro- 
duction organization  to  include  a  special 
unit  responsible  for  the  creation  of  at  least 
three  new  series  for  first-run  syndication  per 
year. 

The  unit  has  been  organized  with  Tom 
Gries,   tv  producer-director-writer,   as  di- 


Federal-Mogul  Service  Div.  of  Federal- 
Mogul-Bower  Bearings  Inc.,  Detroit,  ap- 
points Brooke,  Smith,  French  &  Dorrance 
Inc.,  Detroit. 

Winpower  Manufacturing  Co.  (farm  ap- 
pliances), Newton,  Iowa,  names  Truppe, 
LaGrave  &  Reynolds,  Des  Moines,  Iowa. 

Mission  Industries  (tie  racks),  appoints 
Reach,  McClinton  &  Co.,  L.  A.  William  L. 
Banning  is  account  executive. 

Executive  House  (hotel),  Chicago,  appoints 
Olian  &  Bronner  Inc.,  Chicago. 

General  Instrument  Corp.,  Newark,  N.  J., 
has  appointed  Martin  Mann  Assoc.,  L.  A., 
as  sales  representative  for  entire  GI  product 
line  (including  rectifiers,  transformers, 
diodes  and  tv  components)  on  West  Coast, 
and  has  set  up  west  coast  field  engineering 
office  in  Los  Angeles,  with  former  ITT 
excutive  Gerard  V.  Smith  in  charge. 

Atlantic  Television  Corp.,  N.  Y.,  appoints 
Tom  J.  Corradine  &  Assoc.,  in  western 
states,  Hawaii  and  Alaska. 

Gladstone  Co.  (developer  of  shopping  cen- 
ters) appoints  Walter  McCreery  Adv..  Bever- 
ly Hills,  Calif. 


rector  of  syndicated  program  production, 
and  Wallace  MacDonald  as  director  of 
syndicated  program  development.  Mr.  Mac- 
Donald  has  been  a  producer  for  Columbia 
Pictures,  parent  organization  of  SG,  for 
the  past  20  years.  Mr.  Gries  has  been  a 
freelance  writer-producer-director  of  motion 
pictures  since  1954.  He  earlier  had  been  a 
director-producer  for  various  independent 
film  producers. 

First  project  will  be  a  new  half-hour  tv 
film  Stakeout.  Produced  for  Screen  Gems 
by  Sam  Katzman,  it  will  be  based  on  investi- 
gations of  the  Florida  Sheriff's  Bureau.  As 
with  SG's  network  program  operations,  the 
new  unit  will  be  responsible  for  developing 
wholly-owned  SG  properties,  as  well  as 
those  created  by  independent  producers. 

Niles'  Syndicated  Tv  Spot  Div. 
Moved  From  Hollywood  to  Chicago 

Fred  A.  Niles  Productions  Inc.  has  trans- 
ferred its  syndicated  tv  spot  division  from 
Hollywood  to  Chicago  headquarters  as  part 
of  a  "centralization  program." 

Mr.  Niles  also  announced  availability  of 
his  firm's  first  live  action  package,  syndi- 
cated beer  commercials,  for  market-by- 
market  sale.  He  indicated  he  plans  to  pro- 
duce several  other  syndicated  spot  packages 
in  Chicago. 

Henceforth,  all  sales,  service  and  billini 
of  syndicated  tv  spots  will  be  handled  at 
Niles'  Chicago  office,  because  most  syndi- 
cated sales  are  made  to  midwestern  com- 
panies in  a  10-state  area,  Mr.  Niles  ex- 
plained. Hollywood  division  recently  moved 
from  the  Culver  City  RKO  Lot  to  5539  Sun- 
set Blvd.,  with  Dan  Norton  named  west 
coast  sales  manager  and  Lionel  Grover  pro- 
duction chief. 

Broadcasting 


FILM 

NTA  STARTS  FALL  WITH  90%  SOLD 


YUP-OIUE  COLOR  SET 

THE  BEDROOM! 


ii 


ATS  J  HEN  it  comes  to  livin'  high  off  the  hog, 
*  "  mighty  few  places  in  the  U.S.A.  can  hold 
a  candle  to  the  Red  River  Valley! 

That's  because  our  hayseeds  make  big  money! 
And  they  buy  the  same  things  you  city  slickers 
go  for  —  aspirins  and  artichokes  .  .  .  beer  and 
baby  foods  .  .  .  cookies  and  Cadillacs! 

To   sell   more    goods   in   this  high-income 


market,  smart  advertisers  use  WDAY-TV.  No 
other  Red  River  Valley  media  can  even  touch 
it  —  for  impact,  economy  and  efficiency! 

Ask  your  PGW  Colonel  for  all  the  facts. 

(P.S.  If  you're  a  stickler  for  facts-and-figures, 
we've  got  STACKS  of  surveys  to  prove  WDAY- 
TV's  dominance.   And  we  mean  prove  it!) 


WDAY-TV 


4* 


FARGO,  N.  D.    •    CHANNEL  6 
Affiliated  with  NBC  •  ABC 

PETERS,  GRIFFIN,  WOODWARD,  INC.,  Exclusive  National  Representatives 


Broadcasting 


October  6,  1958    •    Page  47 


FILM  CONTINUED 


SILLERMAN 


Sillerman  Leaves  TPA  Post 
As  Firm  Is  Acquired  by  ITC 

Coincidental  with  the  purchase  of  Tele- 
vision Programs  of  America,  New  York,  by 
Independent  Television  Corp.  for  $11.35 
million  |Lead  Story,  Sept.  22],  Michael  M. 
Sillerman,  executive  vice  president  of  TPA, 
last  week  resigned  from  the  new  company. 
Mr.  Sillerman's  future  plans  were  not  di- 
vulged. 

A  joint  statement,  by  Walter  Kingsley, 
president  of  ITC- 
TPA,  and  Mr.  Siller- 
man, said  the  con- 
tract was  terminated 
at  Mr.  Sillerman's 
request:  They  said 
the  move  was  "co- 
incidental" with  the 
purchase.  Mr.  Siller- 
man's contract  with 
TPA  still  had  more 
than  a  year  to  run, 
it  was  pointed  out. 

Final  papers  un- 
der which  ITC  took  over  the  assets  of  TPA 
were  signed  on  Sept.  26.  The  purchase  price 
of  $11.35  million  was  said  to  represent  "the 
largest  transaction  of  its  kind  in  the  tv  film 
industry." 

UA-TV  Signs  New  Series 

United  Artists  Television  Inc.  last  week 
announced  the  signing  of  its  fourth  full  39- 
installment  tv  film  series.  UA-TV  and  pro- 
ducer Himan  Brown  will  jointly  finance, 
produce  and  distribute  International  Airport, 
starring  Lee  Bowman.  The  series  will  begin 
shooting  "shortly"  in  New  York.  UA-TV 
indicates  two  more  series  will  be  announced 
before  the  end  of  the  year  [Closed  Circuit, 
Sept.  15].  Its  other  "full-39"  series  now  in 
production  include  The  Vikings  (Bryna  Pro- 
ductions), Dennis  O'Keefe  Show  (Cypress 
Productions)  and  Troubleshooters  (North- 
star  Ltd.).  A  fifth  proposed  series,  The 
Young  In  Heart,  is  the  only  one  to  be  shot 
after  sale  to  an  advertiser  or  network  based 
upon  one  pilot  film.  All  the  others  will  be 
shot  in  series  of  39  before  presentations  are 
made. 

United  Film  to  Open  Branches 

Plans  for  opening  branch  offices  in  two 
major  cities  and  the  purchase  of  certain 
German  electronic  equipment  for  $30,000 
is  planned  by  United  Film  &  Recording 
Studios,  Chicago.  United  has  completed  a 
modern  interlock  studio  for  film  transfer 
work  in  which  the  specially-designed  Ger- 
man equipment  will  be  utilized.  The  firm 
started  operations  in  1930. 

Pathe  Promotes  Murray,  Melamed 

O.  W.  Murray,  executive  vice  president 
and  director  of  Pathe  Labs  Inc.  (tv-motion 
picture  film  processor),  Hollywood-New 
York,  has  been  elected  president,  succeeding 
Kenneth  M.  Young,  who  has  retired.  David 
J.  Melamed,  director-treasurer,  is  appointed 
executive  vice  president  and  will  head  the 
sales  and  finance  departments.  Gerald  F. 
Rackett,  supervising  executive  of  Columbia 
Pictures  Labs,  is  named  vice  president  in 


charge  of  Pathe's  west  coast  operations. 
Messrs.  Murray  and  Melamed  will  head- 
quarter in  Los  Angeles  and  New  York,  re- 
spectively. 

'Matinee'  Snapped  Up 

Eight  days  after  WWJ-TV  Detroit  bought 
26  Matinee  Theatre  films  from  NBC's  film 
division,  its  station  representative,  Peters, 
Griffin,  Woodward,  was  able  to  report  the 
series  sold  out  to  eight  national  advertis- 
ers for  its  26-week  play — starting  on  the  sta- 
tion today  (Oct.  6).  This  was  the  initial 
sale  of  Matinee,  once  a  standard  day- 
time hour  on  NBC-TV.  (Although  Matinee 
went  live,  some  of  the  original  programs 
were  filmed).  In  placing  the  films  on  the 
air  at  10-11  p.m.  Mondays,  the  station  pre- 
empted a  half  hour  (10-10:30  p.m.)  of  the 
network  feed,  titled  the  film  series  NBC 
Playhouse.  Advertisers  included  Procter  & 
Gamble,  Schick,  Instant  Chase  &  Sanborn 
and  Helene  Curtis,  among  others. 

CBS  Newsfilm  Adds  Six  Stations 

Six  new  subscribers  to  CBS  newsfilm  serv- 
ice were  registered  last  week  as  the  division 
marked  its  fifth  anniversary  of  providing 
news  footage  to  stations  for  locally  produced 
news  programs.  Stations  are  WWL-TV  New 
Orleans,  WEHT-TV  Evansville,  Ind.; 
KRCA-TV  Sacramento;  WLAS-TV  Ashe- 
ville,  N.  C;  KPIX-TV  San  Francisco,  and 
YVKA-TV  Caracas,  Venezuela. 

FILM  SALES 

Prudential    Insurance    Co.    of  America, 

through  Reach,  McClinton  &  Co.,  buys 
Big  Ten  Hi-Lites,  syndicated  film  series 
on  WGN-TV  Chicago. 

Hearst-Metrotone  announces  sales  of  its 
syndicated  telenews  newsfilm  programs  to 
WTCN-TV  Minneapolis,  which  contracted 
for  This  Week  in  Sports,  and  The  Weekly 
News  Review;  WCKT  (TV)  Miami,  for  Tele- 
news  Daily  Newsfilm;  KTBS-TV  Shreveport, 
which  contracted  for  daily  service,  to  be 
sponsored  by  Arkansas  Louisiana  Gas; 
Nippon  TV  Tokyo,  Japan,  which  renewed 
full  telenews  services,  and  agricultural  divi- 
sion of  American  Cyanamid,  which  resumes 
sponsorship  of  Farm  Newsreel,  in  52  mar- 
kets. 

ABC  Films  Inc.,  N.  Y.,  reports  new  sales 
on  The  People's  Choice  half-hour  tv  film 
series,  starring  Jackie  Cooper,  to  WTMJ- 
TV  Milwaukee,  WRCV-TV  Philadelphia, 
WTVN-TV  Columbus,  WPRO-TV  Provi- 
dence, WDSU-TV  New  Orleans,  KNXT 
(TV)  Los  Angeles,  KCIX-TV  Nampa,  Ida- 
ho, KPIX  (TV)  San  Francisco,  WFIE-TV 
Evansville,  Ind.,  and  Park  Bank,  Knoxville, 
for  WATE-TV  Knoxville. 

CBS  Television  Films  Sales  Inc.,  N.  Y.,  re- 
ports sale  of  its  Colonel  Flack  half-hour  tv 
film  series  in  20  new  markets,  raising  total 
markets  sold  to  80.  Sales  included  two  re- 
gional transactions,  covering  seven  Califor- 
nia markets  bought  by  Pacific  Gas  &  Elec- 
tric Co.  and  nine  northwestern  markets  by 
Heidelberg  Brewing  Co.,  Tacoma,  Wash. 

MCA-TV  Film  Syndication's  package  of 
Paramount  features  has  been  purchased  by 
KMOX-TV  St.  Louis. 


Page  48 


October  6,  1958 


Ziv  Television  Programs,  N.  Y.,  reports  re- 
newal of  its  Sea  Hunt  half-hour  tv  film 
series  by  G.  Heileman  Brewing  Co.,  La 
Crosse,  Wis.,  in  Chicago,  La  Crosse,  Madi- 
son, Wausau  and  Green  Bay,  all  Wisconsin. 
Agency:  Compton  Adv.,  Chicago. 

FILM  DISTRIBUTION 

Bert  Dunne  Productions,  S.F.,  has  pack- 
aged for  tv  5-minute  unit,  Science  Cap- 
sule, featuring  Dr.  Tom  Groody.  Format 
consists  of  science  question  and  answer, 
demonstrated  through  simple  visual  experi- 
ments, plus  opening  and  closing  billboards, 
with  integrated  commercial.  First  sponsor  to 
sign  for  Capsule  is  Bay  View  Federal 
Savings  &  Loan  Assn.,  S.F.,  which  will 
launch  show  on  KTVU  (TV)  San  Fran- 
cisco. 

National  Cotton  Council,  N.Y.,  in  coopera- 
tion with  Denim  Council  of  Assn.  of  Cot- 
ton Textile  Merchants  of  New  York,  has 
produced  Blue  Jeans,  six-minute  docu- 
mentary about  "the  most  famous  pants  in 
the  USA."  Prints  are  to  be  distributed  to 
tv  stations  for  public  service  program- 
ming, and  subsequently  offered  to  schools 
and  colleges  as  educational  film  feature. 

Flamingo  Telefilm  Sales  Inc.,  N.  Y.,  offers 
its  Stars  of  the  Grand  Ole  Opry  half-hour  tv 
film  series  to  stations  either  for  five-day-a- 
week  presentation  or  as  one  and  one  half 
hour  weekly  program  (Flamingo  is  com- 
bining three  episodes). 

Trans-Lux  Television  Corp.  announces  ad- 
dition of  21  new  film  releases  to  its  En- 
cyclopaedia Britannica  film  library  includ- 
ing Chaucer's  England,  and  The  World  of 
the  Invisible  covering  microscopic  animals 
invisible  to  naked  eye. 

ON  CAMERA 

Interstate  Television  Corp.  has  begun  film- 
ing of  30-minute  tv  series,  Divorce  Hearing. 
Harry  Spears  is  director  and  Al  Blake, 
researcher  for  show.  Set  as  moderator  is 
Dr.  Paul  Popenoe,  general  director  of 
American  Institute  of  Family  Relations. 

United  Artists  Tv's  new  series,  The  Vikings, 
has  been  set  for  January  1959  at  Munich, 
Germany.  Named  to  produce  and  direct 
Vikings  is  George  M.  Cahan,  who  joins 
UA-TV  on  special  assignment  from  Califor- 
nia National  Productions.  NBC  film  sub- 
sidiary. 

AFL-CIO  has  begun  production  of  weekly 
1 5-minute  tv  film  series  called  Americans  at 
Work.  Series  is  designed  to  show  contribu- 
tions of  "people"  to  such  American  indus- 
tries as  paper,  steel,  glass,  etc.  Each  segment 
will  run  13  minutes  with  30-second  closing 
announcing  film  as  public  service  presenta- 
tion of  AFL-CIO.  Series  will  be  offered 
around  Nov.  1.  for  programming  starting 
first  week  of  January  1959. 

Hal  Hudson,  producer  of  Zane  Grey  Theatre 
and  executive  v.p.  of  Zane  Grey  Produc- 
tions, is  readying  second  series  to  be  pro- 
duced in  partnership  with  Four  Star  Films 
by  Zane  Grey  Productions.  Series,  titled 
Lawgun,  was  created  by  Mr.  Hudson  and 
writer  John  McGreevey  and  will  star  Chris 
Alcaide.  January  shooting  start  is  scheduled. 

Broadcasting 


she's  listening 
to  radio .... 

-  or  is  she? 

After  all,  hers  is  a  busy  day  .  .  .  washing, 
cooking,  cleaning  house,  grocery 
shopping.  It  takes  real  programming  to 
make  this  gal  sit  down  and  bend  an 
"attentive  ear"  to  radio.  And  remember,  it 
takes  the  attentive  ear  for  an  advertiser's 
message  to  ring  cash  registers.  Could 
this  be  the  reason  more  and  more  advertisers 
are  turning  to  "variety  programming" 
stations  .  .  .  like  powerful,  popular  WFAA? 

One  thing's  for  sure  —  more  and 
more  of  your  customers  have! 


WFAA 


50.000  WATTS 


DALLAS 

NBC  •  A  B  C 


the  stations  with 
"variety 
programming" 


Radio  Services  of  The  Dallas  Morning  News 
Edward  Petry  &  Co.,  National  Representatives 


October  6,  1958    •    Page  49 


mm* 


GOVERNMENT 

FCC  WILL  TAKE  ANOTHER  LOOK 
AT  GRANTS  IN  OVERSIGHT  CLOUD 

•  Further  scrutiny  planned  in  Orlando,  Miami,  Boston  cases 

•  FCC  investigators  may  also  delve  into  other  questioned  grants 


The  FCC  has  decided  to  investigate  every 
one  of  the  tv  grants  which  have  been  cloud- 
ed with  allegations  of  improprieties  before 
the  House  Legislative  Oversight  Committee. 

First  move  came  last  week  when  the 
Commission  announced  that  on  its  own  mo- 
tion it  was  investigating  charges  of  ex  parte 
representations  in  the  Orlando,  Fla.,  ch.  9 
case. 

Even  earlier,  it  was  learned  last  week, 
the  Commission  tipped  its  hand  when  it  in- 
formed Biscayne  Television  Corp.  and  Sun 
Ray  Drug  Co.  that  it  would  not  act  on  an 
application  seeking  FCC  approval  of  the 
$800,000  sale  of  Biscayne's  WCKR  Miami 
to  Sun  Ray  (WPEN  Philadelphia).  The 
Commission  said  that  it  was  looking  into 
assertions  that  Biscayne  had  used  undue 
influences  in  furthering  its  ch.  7  application. 

Last  week,  also,  the  Commission  told  the 
U.  S.  Court  of  Appeals  that  it  was  unable  to 
set  the  Boston  ch.  5  case  for  re-hearing,  as 
directed  by  the  court  last  July,  because  it 
was  necessary  for  it  to  conduct  pre-hearing 
investigation  of  allegations  of  improper  in- 
fluences. 

These  actions  came  in  the  same  week  that 
the  first  rehearing,  that  of  ch.  10  Miami, 
virtually  came  to  a  close.  The  only  possi- 
bility is  that  testimony  may  be  required 
from  Sen.  George  A.  Smathers  (D-Fla.). 

An  FCC  spokesman  said  last  week  that 
the  Commission  feels  it  has  the  responsibil- 
ity of  looking  into  all  allegations  of  im- 
propriety that  have  been  mentioned  in  testi- 
mony on  Capitol  Hill.  He  refused  to  elab- 
orate, but  it  is  known  that  the  Commission 
is  convinced  it  must  look  into  all  such  in- 
stances— for  its  own  protection.  It  was  also 
pointed  out  that  an  investigation  does  not 
mean  in  each  instance  that  a  hearing  will  be 
held.  It  is  felt  that  in  some  instances  an  in- 
vestigation will  show  that  the  charges  are 
false  or  of  no  significance. 

The  Indianapolis  ch.  13  case  has  already 
been  remanded  to  the  FCC  by  the  appeals 
court — but  on  the  question  of  Comr.  T.  A. 
M.  Craven's  participation  in  the  final  vote. 
Boston  ch.  5  was  remanded  by  the  appeals 
court  on  its  own  motion  because  of  allega- 
tions in  the  House  committee's  record. 
Miami  ch.  7  was  remanded  by  the  same 
court  at  the  request  of  the  FCC. 

PROBE  REQUIRED  BEFORE  HEARING, 
FCC  TELLS  COURT  OF  APPEALS 

The  FCC  last  week  publicly  announced  a 
formal  inquiry  into  the  1957  grant  of  Or- 
lando ch.  9  to  WLOF  that  city. 

The  Commission's  notice  said  that  the 
record  of  hearings  by  the  House  Legislative 
Oversight  Committee  "makes  reference  to 
an  alleged  ex  parte  representation  regarding 
the  qualifications  of  an  applicant  for  a  con- 
tested television  channel  in  Orlando,  Fla., 
while  the  matter  was  in  an  adjudicatory 
status." 

The  FCC  said  it  had  instructed  its  staff  to 


institute  an  inquiry  into  this.  It  also  stated 
that  it  will  take  such  further  action  as  "in 
its  judgment  appears  appropriate  at  that 
time"  [when  the  staff  reports  the  results  of 
its  investigation]. 

WLOF  won  the  ch.  9  grant  in  Orlando  on 
June  7,  1957,  when  the  Commission,  in  a 
5-0  vote,  reversed  the  hearing  examiner  and 
granted  WLOF  the  channel  and  denied  the 
competing  applicant,  WKIS  Orlando.  The 
U.  S.  Court  of  Appeals  upheld  the  FCC  last 
May.  WKIS  has  a  petition  for  a  writ  of 
certiorari  pending  before  the  U.  S.  Supreme 
Court. 

During  the  House  committee's  hearings, 
one  of  its  investigators  said  that  he  had 
found  a  letter  in  former  Comr.  Richard  A. 
Mack's  files  from  Miami  attorney  William 
Dial  raising  questions  as  to  the  suitability  of 
a  WKIS  principal. 

ALLEGED  IRREGULARITIES  IN  BISCAYNE 
PROMPT  RED  LIGHT  ON  WCKR  SALE 

The  FCC  is  investigating  alleged  irregu- 
larities in  the  grant  of  ch.  7  to  Biscayne 
Television  Corp. — raised  during  hearings  on 
Capitol  Hill  last  June  by  the  House  Com- 
mittee on  Legislative  Oversight. 

The  investigation  became  known  when 
it  was  learned  that  the  FCC  has  written  both 
Biscayne  Television  and  Sun  Ray  Drug  Co. 
that  no  action  would  be  taken  on  the  for- 
mer's sale  of  WCKR  Miami  to  the  latter  for 
$800,000  [Changing  Hands,  May  26]  be- 
cause of  information  alleging  improprieties 
in  the  record  of  the  House  committee. 
These  allegations,  the  Commission  said  in 
its  Sept.  24  letter  to  both  principals,  are 
"under  active  consideration"  by  the  FCC. 
The  Commission  said  that  the  Hill  testi- 
mony "raised  questions  as  to  the  propriety 
of  certain  means  employed  on  behalf  of 
Biscayne  Television  Corp.  to  advance  its 
interests  as  an  applicant  for  authorization  to 


A  TALE  OF  TWO  CITIES 

An  element  of  mystery  entered  the 
Miami  ch.  10  case  last  week  when 
FCC  Associate  General  Counsel  Ed- 
gar W.  Holtz  revealed  to  the  presid- 
ing officer  that  he  had  received  a 
telegram  from  an  upstate  New  York 
individual  stating  that  he  had  perti- 
nent information  on  the  ch.  10  case 
and  asking  for  the  right  to  be  heard. 
Mr.  Holtz  explained  that  he  had  been 
unable  to  contact  the  sender  but 
would  report  back  later. 

Later  in  the  day,  Mr.  Holtz  an- 
nounced that  the  sender  of  the  tele- 
gram— which  actually  had  been  ad- 
dressed to  former  Comr.  Frieda  B. 
Hennock — was  interested  in  the 
Albany,  N.  Y.,  ch.  10  case,  not  the 
Miami  ch.  10  hearing.  Mr.  Holtz  de- 
clined to  name  the  sender. 


construct  and  operate  a  television  station  on 
ch.  7  in  Miami." 

Biscayne  won  Miami  ch.  7  in  1956.  It 
comprises  a  combination  of  John  S.  Knight 
and  James  M.  Cox  interests  plus  Niles 
Trammell,  former  NBC  president.  WCKR 
is  the  former  WIOD,  owned  by  the  Cox 
interests. 

Sun  Ray  owns  WPEN-AM-FM  Philadel- 
phia. WCKT  (TV),  the  ch.  7  Miami  station, 
is  not  involved  in  the  sale  transaction. 

During  the  Harris  Committee  hearings, 
there  were  reports  that  various  individuals 
interceded  with  FCC  commissioners  in  be- 
half of  Biscayne  and  other  applicants  in  the 
case  [Government,  July  9]. 

PRE-HEARING  ORDERED  BY  FCC 
FOLLOWING  APPEALS  COURT  UKASE 

The  FCC  has  informed  the  U.  S.  Court  of 
Appeals  for  the  District  of  Columbia  that 
the  Commission  will  have  to  conduct  a  "pre- 
hearing investigation"  into  the  Boston  ch.  5 
case  before  setting  a  re-hearing  as  directed 
by  the  court  last  July  31  [Government, 
Aug.  4]. 

Under  order  to  make  a  progress  report 
on  the  action  it  is  taking  for  a  re-hearing, 
the  Commission  told  the  court  that  the 
Boston  ch.  5  case — unlike  the  Miami  ch. 
10  case — was  treated  "cursorily"  in  hearings 
by  the  House  Legislative  Oversight  Com- 
mittee and  "sheds  no  light  on  a  number  of 
pertinent  questions." 

The  court  remanded  the  Boston  case  for 
an  investigation  of  whether  any  commission- 
er should  not  have  voted,  although  uphold- 
ing the  Commission's  1957  grant  of  ch.  5 
to  the  Boston   Herald-Traveler  (WHDH). 

The  FCC,  in  its  progress  report  to  the 
court,  said  the  material  available  on  the 
ch.  5  case  is  "too  fragmentary"  for  an  im- 
mediate hearing  without  a  preliminary  in- 
vestigation. The  FCC  has  instructed  its 
staff  to  institute  a  pre-hearing  investigation 
with  a  view  toward  an  early  re-hearing  of 
the  Boston  case,  the  Commission  told  the 
court,  and  as  soon  as  relevant  material  is 
developed  will  order  a  hearing. 

This  investigation  is  being  conducted  by 
the  same  FCC  team  that  handled  the  Miami 
ch.  10  hearings — Associate  General  Counsel 
Edgar  W.  Holtz,  Assistant  General  Counsel 
Richard  A.  Solomon  and  Trial  Attorney 
James  T.  Brennan. 

DECISION  STILL  PENDS  ON  TESTIMONY 
OF  SMATHERS  IN  MIAMI  CH.  10  CASE 

The  FCC  rehearing  of  the  Miami  ch.  10 
case  virtually  wound  up  last  Wednesday, 
only  a  month  after  its  start. 

Still  to  be  decided  is  whether  Sen. 
George  A.  Smathers  (D-Fla.)  will  be  called 
to  testify.  This  depends  on  whether  all 
counsel  will  accept  as  a  stipulation  the 
testimony  of  National  Airlines  Vice  Presi- 
dent Alexander  G.  Hardy  before  the  House 
Legislative  Oversight  Committee.  The 
testimony  relates  to  Mr.  Hardy's  visits  with 
Sen.  Smathers,  and  Sen.  Smathers'  alleged 
conversations  with  former  Comr.  Richard 
A.  Mack.  Norman  A.  Jorgensen,  attorney 
for  National  Airlines,  said  he  would  have 
to  call  for  Sen.  Smathers  unless  the  stipula- 
tion was  accepted. 

Agreed  to  by  all  parties  was  a  tentative 


Page  52    •    October  6,  1958 


Broadcasting 


How  to  make  a  point  by  being  remote 


Seasoned  traveler,  KOMO.  Its  remote  coverage  of 
news  and  sports  events*  of  vital  interest  to  Seattle 
and  western  Washington  viewers  makes  two  simple 
points:  The  busy  buying  audience  of  western  Wash- 
ington knows  from  experience  that  it  can  look  to 
KOMO  Radio  and  TV  for  top  entertainment  and 


accurate  information— be  it  news,  weather,  music 
or  sports  . . .  And  to  advertisers,  such  audience  influ- 
ence plays  sweet  music  at  cash  registers  —  in  a  market 
with  a  lot  of  them.  Do  as  most  important  adver- 
tisers do -look  to  KOMO  &  KOMO-TV 
Seattle  Igg  affiliates        Sold  by  NBC  Spot  Salc^ 


"Royal  Henley  Regatta  at  Henley,  England;  University  of  Washington  -  Russian  crew   race  at  Moscow,  Russia;  hydroplane  rt 


...   ......  .  ,    :  "    "  " 


Petjejrs  ,  Griffin 


NEW  YORK 

250  Park  Avenue 
Yukon  6-7900 

ATLANTA 

Glenn  Bldg. 
Murray  8-5667 


CHICAGO 

Prudential  Plaza 
Franklin  2-6373 

DALLAS 

335  Merchandise  Mart 
Riverside  7-2398 


DETROIT 

Penobscot  Bldg. 
Woodward  1-4255 

FT.  WORTH 

406  W.  Seventh  St. 
Edison  6-3349 


HOLLYWOOD 

1750  N.  Vine  St. 
Hollywood  9-1688 

SAN  FRANCISCO 

Russ  Building 
Yukon  2-9188 


Pioneer  Station  Representatives  Since  1932 


Taku^  SALES  TEMPERATURE  FAST 


A  SPOT  RADIO 


There's  no  need  to  wait  until  an  advertising  campaign  has  been 
completed  before  judging  its  sales  success.  SPOT  RADIO  alone, 
gives  advertisers  the  opportunity  to  get  started  in  a  market  quickly, 
and  to  judge  sales  progress  while  the  campaign  is  running. 


PGW  Colonels  are  always  ready  to  assist  with  individual  market 
information,  and  then  follow  through  with  local  progress  reports 
that  help  judge  copy  effectiveness,  coverage  patterns,  and  audiences 
reached— information  that  permits  strategy  adjustments  before  a 
campaign  has  "run  its  full  course." 


THE  CALL  LETTERS 
OF  THE 
SALES  GETTERS 

West 

KBOI-Boise   5,000 

KGMB-KHBC— Honolulu-Hilo  5,000 

KEX-Portland   50,000 

KIRO-Seattle   .    50,000 


Midwest 

WHO-Des  Moines   50,000 

WOC- Davenport    5,000 

WDZ-Decatur   1,000 

WDSM-Duluth-Superior  .  .  5,000 

WDAY— Fargo   5,000 

WOWO-Fort  Wayne  ....  50,000 

WIRE-lndianapolis    ....  5,000 

KMBC-KFRM— Kansas  City  5,000 

WISC-Madison,  Wis.    .  .  .  1,000 

WMBD-Peoria   5,000 


ifffir 


East 

WBZ+WBZA-Boston  and 

Springfield  51,( 

WGR-Buffalo   5,000 

KYW-Cleveland    ....  50,000 

WWJ- Detroit    5,000 


Wb  ODWARB 


WJIM-Lansing 
KDKA-Pittsburgh , 


250 
50,000 


INC 


Southwest 

KFDM— Beaumont  .  .  .  5,000 
KRYS-Corpus  Christi .  .  1,000 
WBAP-Fort  Worth-Dallas  50,000 
KTRH— Houston  ....  50,000 
KENS— San  Antonio  .  .  .  50,000 


Southeast 

WCSC-Charleston,  S.  C.  5,000 
WIST-Charlotte  ....  5,000 
WIS-Columbia,  S.  C.  .  .  5,000 
WSVA-Harrisonburg,  Va.  5,000 
WPTF-Raleigh-Durham  .  50,000 


WDBJ-Roanoke 


5,000 


GOVERNMENT  CONTINUED 


schedule  which  would  close  the  record 
Oct.  10,  with  briefs  to  be  filed  by  Nov. 
3  and  oral  argument  before  the  presiding 
officer,  retired  Pennsylvania  Supreme  Court 
Chief  Justice  Horace  Stern,  on  Nov.  17. 

Highlight  of  last  week's  one-day  session 
was  the  charge  by  Paul  A.  Porter,  counsel 
for  WKAT  Inc.,  that  the  Commission  issued 
general  instructions  to  its  Office  of  Opinions 
and  Review  to  write  a  final  decision  grant- 
ing ch.  10  to  National  Airlines.  Mr.  Porter 
contended  that  these  instructions  were  in- 
adequate and  that,  in  essence,  "an  artful 
and  talented  writer"  in  the  review  office 
wrote  the  Commission's  decision.  This,  he 
claimed,  is  contrary  to  the  law  (Sec.  5C  of 
the  Communciations  Act)  forbidding  the 
Commission  staff  to  recommend  any  ac- 
tion to  the  FCC.  Mr.  Porter  emphasized 
he  was  not  charging  any  member  of  the 
staff  with  wilfully  violating  this  provision 
or  attempting  to  influence  the  Commission 
in  favor  of  National  Airlines. 

The  point  came  up  when  Mr.  Porter  in- 
troduced the  official  minutes  of  the  FCC's 
Dec.  21,  1955  meeting.  This  was  the  ex- 
ecutive hearing  docket  session  when  the 
Commission  instructed  the  staff  "to  pre- 
pare an  appropriate  document  looking 
toward  grant  of  Public  Service  Television 
Inc."  Public  Service  is  a  subsidiary  of  Na- 
tional Airlines.  The  minutes  showed  that 
former  Comr.  Richard  A.  Mack  did  not 
participate  in  the  instructions.  They  also 
showed  that  Comrs.  George  C.  McCon- 


THE  NOT  UNEXPECTED 

It  wasn't  long  before  the  indict- 
ment of  former  FCC  Comr.  Richard 
A.  Mack  was  picked  up  for  partisan 
political  purposes.  GOP  chairman 
Meade  Alcorn,  called  attention  to  the 
fact  that  Mr.  Mack  is  a  Democrat, 
that  he  was  appointed  to  a  position 
which  by  law  was  required  to  be 
filled  by  a  Democrat  and  that  his 
appointment  was  made  "in  response 
to  the  wishes  of  Congressional  Demo- 
crats." Mr.  Alcorn  made  these  obser- 
vations in  a  "Chairman's  Fact  Memo" 
to  GOP  leaders,  dated  Sept.  29. 


naughey,  John  C.  Doerfer  and  Robert  E. 
Lee  voted  for  the  grant  to  National  Air- 
lines; Rosel  H.  Hyde  for  L.  B.  Wilson 
and  Robert  T.  Bartley  and  Edward  M. 
Webster,  for  WKAT.  The  fourth  applicant, 
North  Dade  Video  Inc.,  received  no  votes. 

Mr.  Porter's  attempt  to  develop  this  point 
through  questioning  of  FCC  General  Coun- 
sel John  L.  FitzGerald  was  stymied  by  the 
strenuous  objections  of  FCC  Associate  Gen- 
eral Counsel  Edgar  W.  Holtz.  Mr.  Fitz- 
Gerald was,  until  recently,  chief  of  the 
Commission's  review  office.  Judge  Stern 
upheld  Mr.  Holtz's  objections  that  this  was 
delving  into  the  judicial  processes  of  the 
commissioners. 

Earlier  Mr.  Porter  called  FCC  Hearing 


Examiner  Herbert  Sharfman  to  the  stand, 
asking  him  only  one  question.  This  was 
whether  anyone  had  attempted  to  influence 
him  regarding  the  ch.  10  case  while  it  was 
before  him.  Mr.  Sharfman,  who  presided 
over  the  original  comparative  hearing,  an- 
swered in  the  negative.  Mr.  Sharfman  had 
recommended  that  the  grant  go  to  WKAT 
Inc.  in  his  initial  decision  issued  in  March 
1955. 

At  one  point  in  the  proceedings  last 
week,  A.  Harry  Becker,  counsel  for  North 
Dade  Video  Inc.,  stated  that  he  intended 
asking  for  the  abearance  of  Mr.  Hardy 
and  Milt  Dean  Hill,  former  public  relations 
counsel  for  National  Airlines.  Later  in  the 
day.  he  withdrew  this  request. 

Coincidentallv,  Eastern  Airlines  last 
week  petitioned  the  FCC  to  revoke  the  li- 
cense of  National  Airlines'  ch.  10  WPST- 
TV  Miami. 

It  based  its  petition  on  the  stock  transfer 
transaction  whereby  Pan  American  World 
Airways  will  acquire  26%  of  National 
Airlines  stock — with  option  to  increase  this 
to  36%.  Eastern  said  that  the  stock  trans- 
fer is  effective  Nov.  12.  Since  FCC  regula- 
tions require  applications  for  transfers  of 
control  of  broadcast  stations  to  be  filed 
60  days  before  the  effective  date  of  the 
transfer.  Eastern  said,  the  Pan  American- 
National  Airlines  exchange  violates  this 
rule. 

Eastern  also  contended  that  the  owner- 
ship of  a  tv  station  by  an  airline  is  con- 
trary to  national  air  policy.  Eastern  pre- 
viously had  attempted  to  intervene  in  the 
comparative  hearing  on  Miami  ch.  10, 
but  was  unsuccessful.  Later  it  was  given 
permission  to  be  a  party  in  the  Miami 
ch.  10  rehearing,  but  only  on  the  first  issue 
(whether  former  Comr.  Mack  should  have 
voted).  It  withdrew  when  the  Commission 
denied  its  request  for  permission  to  partici- 
pate on  all  the  issues. 

Mack  Attorney  Says  He'll  Ask 
For  30-Day  Arraignment  Delay 

An  attorney  for  former  Comr.  Richard 
A.  Mack  announced  last  Thursday  that  he 
was  preparing  to  ask  for  a  30-day  post- 
ponement of  the  arraignment  of  the  former 
FCC  commissioner. 

Mr.  Mack  and  his  Miami  attorney  friend, 
Thurman  A.  Whiteside,  were  due  to  be 
arraigned  Friday  (Oct.  3)  before  federal 
Judge  Burnita  S.  Matthews  of  the  U.  S. 
District  Court  in  Washington. 

Both  were  indicted  two  weeks  ago  for 
conspiracy  to  defraud  the  U.  S.  Govern- 
ment in  connection  with  the  award  of  ch. 
10  Miami,  Fla.,  to  National  Airlines  [Lead 
Story,  Sept.  29]. 

Nicholas  J.  Chase,  Washington  attorney 
for  Mr.  Mack,  said  he  will  ask  for  a 
month's  continuance.  Mr.  Mack  is  under 
treatment  in  a  Miami  hospital  as  a  result 
of  injuries  which  he  is  reported  to  have 
suffered  in  a  fall  several  days  ago.  One 
newspaper  report  was  that  the  49-year-old 
ex-FCC  commissioner  was  undergoing  treat- 
ment in  a  private  hospital  suffering  from 
both  physical  and  emotional  problems.  It 
was  reported  that  Mr.  Mack  collapsed  at 


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Broadcasting 


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RADIO  KOKE,  Inc. 

Giles  E.  Miller,  President 

J.  G.  (Jack)  Schatz, 
Vice  President 

Joe  Roddy, 

Executive  Vice  President 


National  Sales  Representatives: 

McGavren-Quinn  Corporation  —  Offices  in 

New  York  Chicago 

Detroit  San  Francisco 

Los  Angeles  Seattle 

Southwest  Representative:  Clyde  Melville  Co. 


October  6,  1958    •    Page  57 


GOVERNMENT  CONTINUED 


Eastern  Airlines  terminal  in  Miami  Sept. 
25,  breaking  a  rib. 

Mr.  Mack  has  been  living  in  Fort  Lauder- 
dale, it  was  reported,  in  a  hotel  managed 
by  his  father,  Charles  Mack. 

Justice  Dept.  officials  said  they  would 
not  oppose  a  motion  for  a  30-day  post- 
ponement for  Mr.  Mack.  They  indicated 
they  might  ask  for  the  right  to  have  an 
independent  physical  examination  made  of 
the  former  FCC  commissioner. 

Educators  Win  P.  R.  Vhf 

The  FCC  last  week  directed  preparation 
of  a  document  which  would  grant  commer- 
cial ch.  3  in  Mayaguez,  P.R.,  to  the  Dept. 


of  Education  of  Puerto  Rico  and  deny  the 
competing  application  of  Sucesion  Luis 
Pirallo-Castellanos  for  the  same  facility.  An 
initial  decision  a  year  ago  favored  the  Dept. 
of  Education  [Government,  Oct.  21, 
1957]. 

SEC  Reports  Stock  Transactions 
In  Broadcasting,  Allied  Fields 

The  following  stock  transactions  by  of- 
ficers and  directors  of  companies  in  the 
radio-tv  and  allied  fields  were  reported  last 
week  by  the  Securities  &  Exchange  Commis- 
sion (based  on  reports  filed  at  the  SEC  be- 
tween Aug.  1 1  and  Sept.  10;  common  stock 


involved  unless  indicated  otherwise): 

Allen  B.  DuMont  Labs — Frederick  H. 

Guterman  sold  the  500  shares  he  held  in 

firm  and  Percy  Stewart  sold  900  shares, 

leaving  him  with  100. 

Emerson   Radio   &  Phonograph   Co. — 

Benjamin  Abrams  purchased   100  shares, 

giving  him  26 1 ,766  total. 

General    Electric    Co. — (all  purchases) 

John  W.  Belanger,  4,125  for  16,688  total; 

George  L.  Irvine,  900  for  3,348;  Clarence 

H.  Linder,  2,070  for  10,310;  Ray  H.  Luebbe, 
2,892  for  10,352;  C.  K.  Rieger,  1,725  for 
6,059;  Chauncey  Guy  Suits,  2,481  for 
6,720,  and  Arthur  F.  Vinson,  3,732  for 
9,481. 

Loew's  Inc. — Jerome  A.  Newman  pur- 
chased 100  shares,  giving  him  total  owner- 
ship of  5,770;  Benjamin  Thau  disposed  of 
11,300  shares,  leaving  him  with  none. 

Minnesota  Mining  &  Manufacturing  Co. 
— Bert  S.  Cross  acquired  4,500  shares,  giv- 
ing him  12,931;  Lyle  H.  Fisher  purchased 

I,  249  for  2,042;  Robert  W.  Mueller  pur- 
chased 2,194  for  4,329,  and  Archibald  G. 
Bush  sold  8,000  shares,  leaving  him  with 
634,405. 

National  Airlines  Inc. — Walter  F.  John- 
ston purchased  400  shares  for  total  owner- 
ship of  2,619. 

Raytheon  Manufacturing  Co. — N.  B. 
Krim  acquired  3,323  shares  for  total  owner- 
ship of  8,048. 

Twentieth  Century  Fox — Spyrous  P. 
Skouras  purchased  12,800  shares  for  22,800 
total;  James  A.  Van  Fleet  disposed  of  1,500 
shares,  leaving  him  with  500. 

KFRE-TV  Fights  to  Keep  Ch.  12 

KFRE-TV  Fresno,  Calif.,  has  asked  the 
FCC  to  vacate  its  pending  show  cause  order 
proposing  the  move  of  the  ch.  12  outlet  to 
ch.  30  as  a  sequence  of  the  FCC  deinter- 
mixture  proceeding  to  make  Fresno  all-uhf. 
KFRE-TV  said  KMJ-TV  (ch.  24)  and 
KJEO-TV  (ch.  47),  both  formerly  advocat- 
ing a  KFRE-TV  switch  to  ch.  30,  now  have 
contradicted  themselves  by  various  state- 
ments supporting  their  present  proposals  to 
make  Fresno  all-vhf,  with  KJEO-TV  to  get 
ch.  2,  KMJ-TV  ch.  5  and  KFRE-TV  ch.  9. 
KFRE-TV  also  felt  this  proposed  assign- 
ment of  channels  would  put  KFRE-TV  in 
a  disadvantageous  position  competitively  in 
relation  to  KMJ-TV  and  KJEO-TV. 

EIA  Opposes  840-890  mc  Plea 

Electronic  Industries  Assn.  has  told  FCC 
it  opposes  any  action  now  seeking  realloca- 
tion of  840-890  mc  (in  uhf  television  band) 
to  common  carrier  fixed  service.  EIA  urged 
that  any  move  to  reassign  blocks  of  fre- 
quencies between  25  mc  and  890  mc  should 
be  incorporated  in  general  inquiry  of  25-890 
mc  area  (Docket  11997);  otherwise  such 
action  would  constitute  piecemeal  approach. 
Several  weeks  ago  Lenkurt  Electronics  Inc. 
filed  petition  with  FCC  asking  move  in  840- 
890  mc  assignments. 

N.  H.  Educational  Ch.  1 1  Granted 

The  FCC  last  week  granted  the  U.  of 
New  Hampshire  in  Durham  a  new  educa- 
tional tv  outlet  on  ch.  11.  The  Commission 
waived  its  rules  to  make  the  grant  in  less 
than  the  usual  30  days. 


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Page  58    •    October  6,  1958 


Broadcasting 


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than  thirty  special  tours  have  been  taken  to  Russia  by  maupintours 


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Broadcasting 


October  6,  1958 


Page  59 


GOVERNMENT  CONTINUED 


GOP,  HARRIS  SWAP  SWATS  ON  CH.  4 

•  Alcorn  charges  soft  pedal  in  Pittsburgh  investigation 

*  Oversight  chairman  wants  explanation  from  FTC's  Gwynne 


An  old-fashioned  political  controversy 
erupted  last  week  in  the  House  Legislative 
Oversight  Subcommittee's  investigation — or 
lack  of — into  the  Pittsburgh  ch.  4  tv  case. 
And,  on  a  second  front,  subcommittee 
Chairman  Oren  Harris  stated  that  he  wants 
an  explanation  of  charges  made  by  FTC 
Chairman  John  W.  Gwynne  against  the 
subcommittee. 

Republican  National  Chairman  Meade 
Alcorn  opened  the  firing  Sept.  26  when  he 
charged  the  subcommittee  actually  is  not 
the  bipartisan  body  it  is  supposed  to  be. 
"The  sudden  shutdown  of  the  Harris  com- 
mittee [ch.  4]  hearing  after  prominent 
Democrats  became  involved  is  a  candid 
confession  of  the  partisan,  political  mission 
of  the  inquiry,"  Mr.  Alcorn  said. 

The  two  prominent  Democrats  referred 
to  are  Sen.  George  Smathers  of  Florida, 
chairman  of  his  party's  Senate  campaign 
committee,  and  Pittsburgh  Mayor  David 
Lawrence,  candidate  for  governor  of  Penn- 
sylvania [Lead  Story,  Sept.  29].  Rep.  Har- 
ris (D-Ark.)  sent  an  apology  to  Mayor 
Lawrence,  saying  he  wished  to  "acknowl- 
edge and  regret  the  error  made  by  Mr. 
[Oliver]  Eastland  [staff  investigator].  .  .  . 
There  is  nothing  in  the  record  of  the  sub- 
committee which  reflects  or  indicates  any 
irregular  or  improper  contacts  on  your 
part.  .  .  ." 

In  his  attack  on  the  subcommittee's  ac- 
tion, Mr.  Alcorn  said  the  hearing  was  in 
full  swing  until  it  was  discovered  the  two 
Democrats  "had  engaged  in  improper  back- 
stage tinkering  in  the  Pittsburgh  tv  case." 
He  continued:  "The  hearing  was  immediate- 
ly killed  by  Harris  :  ..  .  in  an  attempt  to 
avoid  further  embarrassment  for  Lawrence 
and  Smathers  and  to  make  certain  they 
would  not  have  to  appear  on  a  witness 
stand  under  oath  during  the  campaign. 

"If  these  sub  rosa  pressures  had  been 
charged  to  Republicans,  can  anyone  doubt 
that  Harris  would  have  launched  full-scale 
hearings  replete  with  the  innuendo,  smear 
and  gossip  for  which  he  has  become  well 
known?"  Mr.  Alcorn  also  charged  that  Rep. 
Harris  "made  a  feeble  attempt  to  clear 
Lawrence  and  Smathers — without  a  hear- 
ing, without  their  testimony,  without  sup- 
porting documentation  .  .  ."  and  without 
committee  authorization. 

Rep.  Harris  said  that  he  was  "completely 
amazed"  at  Mr.  Alcorn's  statement.  "The 
charge  is  obviously  politically  inspired," 
he  countered.  "In  fact,  it  would  be  amusing 
if  it  were  not  made  by  a  person  in  the 
responsible  position  which  he  holds  to  his 
party  and  to  the  American  people." 

The  subcommittee  has  been  non-partisan 
from  its  outset,  Rep.  Harris  maintained, 
and  has  made  every  effort  to  develop  the 
facts  without  partisan  considerations.  "The 
charge  in  connection  with  the  Pittsburgh 
tv  case  has  no  foundation  whatsoever,"  he 
said. 

Of  more  than  20  tv  cases  which  the  sub- 


committee has  looked  into,  all  but  four 
have  been  presented  for  the  record,  the 
chairman  said.  Of  the  remaining  four,  three 
(Indianapolis  ch.  13,  Miami  ch.  10  and 
Boston  ch.  5)  have  been  returned  to  the 
FCC  by  the  courts,  leaving  only  the  Pitts- 
burgh case  for  "presentation  at  a  public 
hearing,"  Rep.  Harris  said. 

He  said  the  subcommittee  was  aware  of 
a  grand  jury  investigation  into  the  ch.  4 
case  and  did  not  call  several  of  the 
principals  involved  because  they  are  under 
subpoena  to  the  grand  jury.  At  the  close 
of  the  Pittsburgh  hearings  two  weeks  ago, 
Rep.  Harris  said  the  grand  jury  would  be 
given  a  "reasonable  time"  to  act. 

Republican  Rep.  Joseph  P.  O'Hara  of 
Minnesota,  a  member  of  the  subcommittee, 
did  not  entirely  agree  with  his  chairman. 
He  said  he  had  not  absolved  anybody  that 
has  been  involved  in  the  Pittsburgh  case 
of  wrongdoing,  "particularly  Lawrence."  He 
called  attention  to  the  fact  that  Mayor 
Lawrence  did  write  Comr.  Richard  Bartley 
and  did  speak  favorably  of  only  one  ap- 
plicant. "The  record  speaks  for  itself,"  he 
said. 

Rep.  O'Hara  stated  all  principals  in- 
volved in  the  case  should  be  called  before 
the  subcommittee  to  testify  and  that  he 
planned  to  recommend  such  a  course  of 
action  to  Rep.  Harris.  He  also  said  the 
matter  of  absolving  Mayor  Lawrence  was 
not  put  to  a  subcommittee  vote  and  was 
the  action  of  the  chairman. 

Last  Tuesday  (Sept.  30),  at  the  close  of 
subcommittee  hearings  on  proposed  codes 


of  ethics,  Rep.  Harris  served  notice  on 
FTC  Chairman  John  Gwynne,  a  Repub- 
lican, that  the  subcommittee  would  want 
to  talk  to  him  again.  In  a  speech  the  pre- 
vious Friday,  Comr.  Gwynne  lashed  out  at 
congressional  investigators  as  being  unfair 
and  usurping  the  power  of  regulatory  agen- 
cies [At  Deadline,  Sept.  29]. 

Rep.  Harris,  who  was  sitting  at  a  speak- 
er's rostrum  beside  the  FTC  chairman 
when  he  made  the  charges,  said  the  speech 
was  "quite  enlightening."  He  said  the  sub- 
committee wanted  the  charges  explained 
more  fully  and  would  like  to  find  out  in 
what  way  it  has  encroached  upon  the  func- 
tions of  the  agencies.  Also,  Rep.  Harris 
said,  he  wanted  to  know  the  reasons  for 
Comr.  Gwynne's  change  in  attitude.  He 
cited  June  letters  written  by  Comr.  Gwynne 
and  Comr.  Robert  T.  Secrest  thanking  the 
committee  for  its  "absolute  fairness  demon- 
strated" to  the  FTC  in  its  appearances  be- 
fore the  subcommittee. 

He  said  Comr.  Gwynne  would  be  re- 
called in  November  when  the  subcom- 
mittee resumes  hearings. 

In  its  last  session  before  the  November 
elections,  the  subcommittee  last  Tuesday 
took  testimony  from  three  bar  associations 
on  proposed  codes  of  ethics  for  government 
officials.  The  American  Bar  Assn.  filed  a 
statement  in  which  it  said  such  a  code  has 
been  under  active  study  by  the  association 
since  last  February.  Action  probably  will  be 
taken  at  a  meeting  of  ABA's  House  of  Dele- 
gates next  February.  Washington  attorney 
Donald  G.  Beelar  appeared  for  ABA. 

Theodore  H.  Haas,  chairman  of  the  Fed- 
eral Bar  Assn.  professional  ethics  commit- 
tee, told  the  subcommittee  that  "statutory 
sanctions  are  necessary  and  desirable"  to 
bring  about  high  standards  for  government 


HARRIS  AFTER  CLOSED-CIRCUIT 


Rep.  Oren  Harris  (D-Ark.)  last  week 
fired  a  new  blast  in  his  all-out  campaign 
against  any  form  of  pay  television. 

The  House  Commerce  Committee 
chairman  pointed  out  that  during  the 
85th  Congress  he  was  a  strong  supporter 
of  legislation  to  exempt  professional 
team  sports  from  the  antitrust  laws.  And, 
he  said,  Congress  certainly  will  take  into 
consideration  the  plans  of  football  and 
baseball  teams  to  televise  their  games  on 
a  closed-circuit  subscription  basis  when 
it  considers  the  sports  legislation  during 
the  next  session. 

Rep.  Harris  served  the  above  warning 
in  releasing  the  text  of  letters  he  had 
written  requesting  information  on  com- 
mitments various  teams  had  made  to 
televise  their  games  on  closed-circuit. 
The  letters  were  addressed  to  Skiatron 
Tv,  San  Francisco  baseball  Giants,  and 
football  49ers,  Los  Angeles  baseball 
Dodgers  and  football  Rams,  New  York 
Telephone  Co.,  Jersey  Bell  Telephone 
Co.  and  Pacific  Telephone  &  Telegraph 
Co. 

The  chairman  called  attention  to  "re- 
cent press  reports"  that  Skiatron  is  ne- 


gotiating with  the  above  organizations 
for  closed-circuit  rights.  He  pointed  out 
that  his  committee  held  hearings  last 
January  on  pay  tv  and,  as  a  result,  the 
FCC  agreed  not  to  authorize  pay  tv  until 
Congress  had  taken  final  action  on  the 
subject. 

"The  committee  is  contemplating  [pay 
tv]  hearings  early  in  the  first  session  of 
the  86th  Congress  and  may  possibly 
conduct  hearings  later  this  year  before 
the  opening  of  this  session,"  Rep.  Harris 
wrote.  "The  previous  hearings  have  been 
concerned  primarily  with  subscription 
television  broadcasting  as  distinguished 
from  closed-circuit  pay  television.  As  the 
two  methods  of  operation  are  so  inter- 
related they  both  are  of  equal  concern 
to  this  committee. 

"I  shall,  therefore,  like  to  request  you 
to  submit  to  the  committee  in  advance 
of  these  hearings  at  the  earliest  possible 
date,  all  relevant  information  with  regard 
to  your  participation  in  any  commit- 
ments, negotiations  or  plans  relating  to 
the  operation  of  subscription  television 
broadcast  operations  or  closed-circuit  pay 
television  operations." 


Page  60    •    October  6,  1958 


Broadcasting 


The  latest  Area  Pulse  of  the  Knoxville  market, 
recently  released,  includes  72,000  personal 
quarter-hour  reports  —  6  A.M.  to  midnight, 
Monday  through  Friday,  with  interviews 
taken  during  the  first  three  weeks  of  Febru- 
ary, 1958.  Besides  counties  shown  on  the 
map,  the  Area  Pulse  included  Wise  County 
in  Virginia,  and  Breathitt,  Knox  and  Letcher 
Counties  in  Kentucky.  This  59-county  area 
has  366,800  radio  families. 


WNOX  dominates 

the  Knoxville  market 


PULSE  POINTS  TO  REMEMBER: 

1 .  Day  and  night,  WNOX  comes  within  5  percent  of  having  MORE 
AUDIENCE  than  all  other  Knoxville  stations  combined. 

2.  From  6  p.m.  to  midnight,  WNOX  does  have  MORE  LISTENERS 
than  all  other  Knoxville  stations  combined. 

3«  78  radio  stations  located  outside  Knoxville  are  heard  in  various  parts  of  the 
59-county  area.  From  6  a.m.  to  midnight  during  the  entire  three-week  period 
covered,  WNOX  alone  has  almost  two-thirds  as  many  listeners  in 
the  59-county  area  as  these  78  stations  combined. 

4.  THE  AREA  PULSE  SHOWS  WNOX  IN  A  BIG  FIRST  PLACE  IN 
EVERY  QUARTER-HOUR,  6  A.M.  TO  MIDNIGHT. 

5.  The  average  WNOX  daytime  commercial  has  better  than  a  6.0  rating.  The 
average  daytime  and  nighttime  commercial  has  a  rating  of  almost  6.0. 
The  area  base  is  366,800  radio  families. 

Let  WNOX  help  you  sell  MORE  to  these  366,800  radio  homes ! 


WNOX 


East  Tennessee's  NUMBER  ONE  Radio  Station 
10,000  watts  990  Kilocycles  —  CBS  Radio 


A  Scripps-Hoivard  Station  represented  by 


Broadcasting 


October  6,  1958    •    Page  61 


GOVERNMENT  continued 


lawyers  and  others  appearing  before  federal 
agencies.  A  code  of  ethics,  he  said,  should 
apply  to  the  conduct  of  all  persons  con- 
cerned with  decisions  in  government  pro- 
ceedings and  should  prohibit  communica- 
tions by  outside  parties.  Ruth  Smalley,  vice 
chairman  of  Mr.  Haas'  committee,  also 
testified. 

F.  Cleveland  Hedrick  Jr.  and  Valentine 
B.  Deale  submitted  the  views  of  the  D.  C. 
Bar  Assn.  They  favored  creation  of  an  in- 
dependent office  of  federal  administrative 
practice. 

Messrs.  Hedrick  and  Deale  cited  the  de- 
sirability of  "a  greater  degree  of  indepen- 
dence from  agency  influence"  for  hearing 
examiners. 

Court  Decides  For  WSOC; 
Denies  Buffalo  Ch.  7  Stay 

The  U.  S.  Court  of  Appeals  in  Wash- 
ington last  week  issued  two  per  curiam 
opinions,  upholding  an  FCC  tv  grant  in  one 
case  and  denying  a  stay  of  a  grant  in  an- 
other. 

The  court  found  "no  error"  in  the  FCC 
grant  of  ch.  9  Charlotte,  N.  C,  to  WSOC 
Inc.,  therefore  affirming  the  Commission's 
decision,  despite  losing  applicant  Piedmont 
Electronics  and  Fixture  Corp's  complaint. 
In  the  other  case,  the  court  denied  a  re- 
quest for  a  stay  of  the  FCC  grant  of  ch.  7 
Buffalo,  N.  Y.,  to  WKBW-TV  Inc.  [Gov- 
ernment, Aug.  4]  brought  by  Great  Lakes 
Tv  Inc.,  one  of  the  losing  applicants  for 
that  channel. 

The  grant  of  the  Buffalo  channel  is  still  be- 
fore the  court. 


Torre  Case  Spurs  Dorn 
To  Plan  Remedial  Bill 

As  an  outgrowth  of  the  criminal  con- 
tempt conviction  of  New  York  Herald 
Tribune  tv  columnist  Marie  Torre  last  Tues- 
day (Sept.  30),  Rep.  Francis  Dorn  (R- 
N.Y.)  announced  Wednesday  he  plans  to 
introduce  a  bill  in  Congress  giving  report- 
ers the  legal  right  to  withhold  sources  of 
information.  | 

Rep.  Dorn  told  Broadcasting  he  would 
offer  the  proposal  in  January,  when  Con- 
gress convenes.  Congressman  Dorn  added 
that  two  fellow  Republicans — Assembly- 
man Harry  Donnelly  and  George  Spiros, 
both  of  Brooklyn — plan  to  introduce  similar 
bills  in  the  New  York  State  Assembly  and 
Senate,  respectively.  Mr.  Spiros  is  a  can- 
didate for  the  State  Senate  and  his  sponsor- 
ship of  the  measure  is  contingent  upon  his 
election. 

The  contempt  citation  against  Miss  Torre 
was  upheld  by  U.  S.  Court  of  Appeals  in 
New  York  on  Tuesday.  Last  Nov.  12  she 
had  been  sentenced  to  10  days  in  jail  by 
U.  S.  District  Court  Judge  Sylvester  J. 
Ryan  for  declining  to  supply  the  name  of  an 
unidentified  CBS  executive  who  reportedly 
was  the  source  of  information  about  a  news 
item  in  her  column  regarding  actress  Judy 
Garland.  The  court  ruled  that  the  material 
sought  of  Miss  Torre  was  of  "obvious  ma- 
teriality and  relevance."  Miss  Torre,  claim- 
ing privilege,  declined  to  name  the  CBS-TV 
executive  who  assertedly  told  her  that  Judy 
Garland  "is  known  for  a  highly  developed 


inferiority  complex"  and  "does  not  want 
to  work  because  something  is  bothering 
her." 

Herald  Tribune  announced  after  the 
court  decision  that  it  is  considering  the  rul- 
ing "with  the  intention  of  carrying  the 
Marie  Torre  case  to  the  Supreme  Court." 
Miss  Torre  has  been  free  on  her  own  re- 
cognizance, as  she  will  be  during  the  appeal 
to  the  Supreme  Court. 

Aeronautical  Firms  Go  to  Court 
On  FCC  Frequency  Decision 

Six  aeronautical  firms  last  week  petitioned 
the  U.  S.  Court  of  Appeals  for  the  District 
of  Columbia  to  set  aside  and  review  an 
FCC  action  reassigning  certain  frequency 
space,  including  8500  to  9000  mc,  from 
civilian  use  to  the  government  [Editorial, 
page  120]. 

Protesting  the  Commission's  decision  of 
April  16  were  Aeronautical  Radio  Inc.,  Air 
Transport  Assn.  of  America,  Bendix  Avia- 
tion Corp.,  Pan  American  World  Airways. 
Trans  World  Airlines  and  United  Airlines. 
The  frequency  space  in  question  formerly 
was  assigned  to  "radionavigation  service" 
and  the  airlines  had  made  plans  to  start 
using  radar  navigation  equipment  operating 
on  8800  mc. 

The  petitioners  claimed  the  FCC's  action 
( 1 )  violates  a  treaty,  of  which  the  U.  S.  is  a 
party,  under  which  8500-9000  mc  is  allo- 
cated solely  to  radionavigation  on  a  world- 
wide basis;  (2)  is  invalid  in  that  the  FCC 
is  not  empowered  to  adopt  regulations  in 
conflict  with  a  treaty  of  the  U.  S.  or  a  law 
of  Congress;  (3)  violates  the  Communica- 
tions Act  since  the  move  was  made  without 
notice  or  public  hearing,  and  (4)  is  defec- 
tive in  that  it  does  not  set  forth  an  adequate 
basis  for  the  action  taken. 

At  the  time  of  the  Commission  decision, 
the  court  appeal  stated,  plans  were  in  prog- 
ress for  the  early  production  and  installation 
of  880  mc  airborne  "Doppler"  radars  in 
aircraft.  The  spectrum  reassignment  had 
been  protested  to  the  FCC  by  the  air  trans- 
portation interests.  This  protest  was  denied 
July  31  "without  any  opportunity  to  be 
heard,"  the  petitioners  told  the  court. 

Six  Oppose  FCC  Power  Hike 
As  Well  As  l-A  Duplication 

Six  am  broadcast  stations,  filing  reply 
comments  last  week  on  the  FCC's  clear 
channel  proposals,  said  they  oppose  in- 
creased power  for  Class  I-A  stations.  They 
said  that  in  original  comments  they  gave 
their  positions  on  the  FCC's  proposed  du- 
plication of  12  clear  channels  only,  because 
the  FCC  did  not  ask  for  comments  on 
higher  power  for  Class  I-A's.  Other  parties 
filing,  however,  gave  their  views  on  higher 
powers,  the  six  stations  said,  and  they  want 
the  FCC  to  know  that  they  intend  to  op- 
pose higher  powers  for  Class  I-A  stations 
when  comments  are  requested.  They  were 
KRIO  McAllen  and  KFJZ  Fort  Worth, 
both  Texas;  WREC  Memphis;  WCUE 
Akron;  WRVA  Richmond,  and  WKOW 
Madison,  Wis. 

The  FCC  has  extended  the  deadline  for 
filing  reply  comments  to  Oct.  29. 


WAPI 

Birmingham 
soon  to  be 

5 0,000  watts 

more  than  ever 
The  Voice  of  Alabama 

*5,000  Nights 
Represented  nationally  by 

Henry  I.  Christal 


Page  62    •    October  6,  1958 


Broadcasting 


(This  is  one  of  a  series  of  full  page  ads  appearing  regularly  in  the  NEW  YORK  TIMES) 


10  is  as 


as  ever. 


but  there's  a  BIGGER  difference  in  stations! 


Radio's  immense  strength  . . .  the  opportunity  to  talk  fre- 
quently, economically  and  persuasively  with  masses  of  people 
. . .  can  only  be  realized  to  the  full  by  taking  advantage  of  the 
difference  between  run-of-the-mill  stations  and  great  stations. 

The  difference  is  big.  Great  radio  stations  are  the  ones  who 
invest  substantial  resources  in  top  facilities  and  outstanding 
personnel.  Their  programming  is  skillfully  geared  to  cover 
the  whole  range  of  listener  interests... with  features  thought- 
fully produced,  professionally  presented.  Their  responsible 
management  permits  no  carnival  gimmicks,  shoddy  give- 
aways, triple  spots,  pitchmen  or  questionable  commercials 
to  be  associated  with  their  call  letters. 

Great  stations  amass  huge  audiences.  Great  stations  earn 


the  confidence  of  the  community  for  themselves  and  for  their 
advertisers.  This  is  the  combination  that  produces  results. 

The  stations  listed  here  are  the  gieat  stations  in  18  im- 
portant markets.  So  efficient  is  their  coverage,  you  need  add 
only  30  selected  stations,  out  of  the  more  than  3,000  stations 
now  broadcasting,  to  achieve  effective  nationwide  reach. 
This  technique  of  concentrating  on  48  top  stations  is  called 
"The  Nation's  Voice." 

A  call  to  the  Christal  office  nearest  you  will  bring  complete 
information,  documented  with  data  developed  by  Alfred 
Politz  Research,  showing  how  the  strategy  of  The  Nation's 
Voice  can  quickly  put  radio's  vitality  to  work  solving  your 
particular  sales  problem. 


HENRY  I.  CHRISTAL  CO.  INC. 

NEW  YORK    •    CHICAGO    •    DETROIT    •    BOSTON    •    SAN  FRANCISCO    •  ATLANTA 


FIRST  ON  EVERY  LIST  ARE  THESE  18  GREAT  RADIO  STATIONS 

KFI  Los  Angeles 
WHAS  Louisville 
WCKR  Miami 
WTMJ  Milwaukee 


WBAL  Baltimore 
WAPI  Birmingham 
WBEN  Buffalo 
WGAR  Cleveland 
KOA  Denver 
WJR  Detroit 
WTIC  Hartford 
WDAF  Kansas  City 
KTHS  Little  Rock 


WHAM  Rochester 
WGY  Schenectady 
KWKH  Shreveport 
WSYR  Syracuse 
WTAG  Worcester 


GOVERNMENT  continued 


FM  OUTLETS  FAVOR 
NEW  MULTIPLEX  USE 

•  Comments  filed  with  FCC 

•  Common  carriers  protest 

Ten  fm  stations  and  one  fm  applicant 
asked  the  FCC  last  week  to  authorize  fm 
broadcasters  to  make  use  of  multiplexing  for 
additional  subsidiary  communications  ac- 
tivities. 

The  comments  were  offered  in  the  FCC's 
current  inquiry  into  the  possibility  of  addi- 
tional non-broadcast  uses  by  broadcasters  of 
fm  subchannels  through  multiplexing  [At 
Deadline,  July  7]. 

But  other  organizations  or  groups  were 
against  additional  fm  activities. 

The  General  Electric  Communications 
Products  Dept.  opposed  such  uses  by  broad- 
casters of  fm  subchannels  for  non-broadcast 
activities  and  suggested  that  since  ways  are 
being  developed  to  use  subchannels,  the 
FCC  might  consider  paring  individual  fm 
frequencies  and  allocating  what  is  left  over 
in  the  fm  spectrum  to  other  services. 

Westinghouse  Broadcasting  Co.,  whose 
comments  were  filed  earlier  than  the  bulk  of 
the  papers,  urged  the  FCC  to  go  ahead  with 
authorizations  for  non-broadcast  uses,  but 
to  give  first  consideration  to  fm  broadcasting 
itself. 

Five  comments  were  concerned  with 
whether  an  fm  station  can  transmit  back- 
ground or  "storecasting"  music  and  still 
have  bands  left  over  on  its  frequency  for 
acceptable  stereo  music  broadcasts  on  its 
main  channel  and  a  subchannel. 

NBC  noted  it  has  been  granted  FCC 
authority  to  operate  its  WRCA-FM  New 
York  experimentally  for  stereophonic  trans- 
missions and  said  it  can't  respond  "defini- 
tively" to  the  FCC  inquiry  until  data  is  avail- 
able on  technical  operations,  including  com- 
patibility and  technical  standards. 

Common  carrier  spokesmen,  including 
American  Telephone  &  Telegraph  Co.,  were 
opposed  to  broadcaster  use  of  the  fm  band 
for  what  they  consider  common  carrier 
purposes.  AT&T  said  it  didn't  object  to 
broadcasters  using  multiplex  for  purposes 
allied  to  broadcasting,  but  felt  some  of  the 
proposed  uses  threaten  the  interests  of 
"regulated  common  carriers."  Such  opera- 
tions as  doctor  paging  services  and  traffic 
light  control  shouldn't  be  extended  so  as  to 
"break  down"  the  present  distinction  be- 
tween broadcasters  and  common  carriers, 
AT&T  said. 

The  fm  stations  generally  felt  that  the 
FCC  should  authorize  the  broadest  use  of 
subsidiary  communications  by  fm  broad- 
casters consistent  with  good  utilization  of 
the  frequency  and  high  quality  of  the  fm 
broadcast  signal.  They  felt  subchannels 
should  be  used  for  relay  services  (e.g.,  feeds 
to  networks  and  other  stations);  felt  it's 
still  too  early  in  fm's  development  to 
standardize  uses  for  specific  subchannels; 
thought  the  fm  broadcast  signal  should 
have  first  consideration;  and  felt  fm  broad- 
casters should  be  free  to  make  contracts 
for  subchannel  uses  or  for  leasing  of  sub- 
channels, consistent  with  FCC  rules,  pro- 


15  FM'ERS  TOLD  'NO7 

The  FCC  last  week  denied  requests 
by  15  fm  stations  to  continue  func- 
tional music  operation  on  a  simplex 
basis,  but  allowed  two  of  them — 
WBFM  (FM)  New  York  and 
WPEN-FM  Philadelphia— to  con- 
tinue to  Oct.  31.  The  others:  KEEZ 
(FM)  San  Antonio;  WDDS-FM 
Syracuse,  N.  Y.;  WWDC-FM  Wash- 
ington; WPKM  (FM)  Tampa,  Fla.; 
WMIT  (FM)  Clingmans  Peak,  N.  C; 
WLDM  (FM)  Oak  Park,  Mich.; 
WKJR  (FM)  Pittsburgh;  KMLA 
(FM)  Los  Angeles;  KRKD-FM  Los 
Angeles;  WMMW  (FM)  Meriden, 
Conn.,  and  KCFM  (FM)  St.  Louis. 

Granted  authorizations  to  transmit 
functional  music  on  a  multiplex  basis 
were  KDEN-FM  Denver,  WGR-FM 
Buffalo,  N.  Y.,  Trancontinent  Tv 
Corp.,  Rochester,  N.  Y.,  and  WMFM 
(FM)  Madison,  Wis. 


vided  the  fm  licensee  retains  control  of 
programs  and  equipment. 

The  fm  stations  commenting  were 
KVEN-FM  Ventura,  Calif.;  KRON-FM 
San  Francisco;  Hall  Broadcasting  Co.  (ap- 
plicant for  fm),  Los  Angeles;  KMLA  (FM) 
Los  Angeles;  KSON-FM  San  Diego,  Calif.; 
KEEZ  (FM)  San  Antonio;  WDDS-FM 
Syracuse,  N.  Y.;  WPKM  (FM)  Tampa, 
Fla.;  WGHF  (FM)  Brookfield,  Conn.,  and 
KUTE  (FM)  Glendale,  Calif.  WKBR-FM 
Manchester,  N.  H.,  expressed  itself  only 
as  favoring  authorization  of  network  feeds 
by  multiplex. 

The  GE  Communications  Products  Dept. 
voiced  flat  opposition  to  fm  broadcaster  use 
of  non-broadcast  subsidiary  communications 
on  fm  channels,  saying  that  while  regular 
broadcast  service  is  available  to  all  the 
public  and  advertisers,  non-broadcast  use 
is  limited  as  to  those  it  serves,  and  that 
proposals  for  subsidiary  communications 
use  of  fm  frequencies  would  be  "dis- 
criminatory." The  GE  department  felt  cur- 
rent proposals  for  non-broadcast  use  of 
fm  channels  by  multiplexing  indicates  that 
original  spectrum  allocations  (to  fm)  allows 
more  transmissions  than  now  used  in  actual 
broadcasting;  that,  therefore,  the  FCC 
should  "adjust"  existing  allocations  to  meet 
these  "more  limited"  requirements  by  "pos- 
sible assignment"  of  such  un-used  portions 
to  "other  services." 

Westinghouse  Broadcasting  thought  the 
interest  in  stereo  will  create  enough  cir- 
culation for  fm  stations  to  operate  on  a 
sound  financial  basis.  WBC  felt  the  FCC 
should  "re-examine"  additional  uses  of  mul- 
tiplex because  fm  may  be  on  the  "threshold 
of  the  greatest  development  in  its  history" 
and  further  delay  might  be  "detrimental." 

WBC  thought  the  FCC  should  refuse  to 
recognize  any  subsidiary  use  that  will  in- 
terfere with  the  public's  enjoyment  of  fm, 
but  should  continue  to  permit  fm  broad- 
casters to  make  additional  uses  of  fm  by 
multiplexing  to  develop  data  on  transmis- 


sion and  reception  and  at  the  same  time 
produce  additional  revenue. 

Two  schools  of  thought  were  presented 
in  comments  on  the  problem  of  com- 
patible background  music  transmissions  and 
stereophonic  music  broadcasts  on  the  same 
fm  frequency. 

The  first  group — Northeast  Radio  Net- 
work (WQXR-FM  New  York  Network)  and 
Multiplex  Development  Corp. — feels  a 
regular  fm  frequency  can  be  made  to  ac- 
commodate both  background  music  (as 
now  transmitted  by  many  fm  operators)  and 
stereo  (using  the  main  channel  and  a 
whittled-down  subchannel)  with  acceptable 
reception. 

The  second  group  believes  a  wider  sub- 
channel should  be  allowed  for  stereo  and 
that,  therefore,  the  fm  frequency  cannot 
accommodate  both  background  music  serv- 
ice and  stereo  broadcasts.  This  group  was 
represented  by  Crosby  Labs  Inc.,  Syosset, 
N.  Y.  (Murray  G.  Crosby),  and  Dwight 
Harkins,  another  equipment  developer, 
whose  request  to  the  FCC  earlier  prompted 
FCC  consideration  of  multiplex  stereo  in 
its  current  notice. 

Audio  Magazine  also  submitted  a  plan 
for  compatible  stereo  and  background 
music. 

Sitrick  Joins  Blackburn  &  Co.; 
McDonough  Becomes  Doerfer  Aide 

Resignation  of  Joseph  M.  Sitrick  as  chief 
legislative-administrative  assistant  to  FCC 
Chairman  John  C.  Doerfer  [Closed  Cir- 
cuit, Sept.  29]  and  appointment  of  Paul  M. 
McDonough,  an  attorney  in  the  Office  of 
Opinions  &  Review,  to  succeed  him,  were 
announced  last  week. 

Mr.  Sitrick  joins  the  Washington  office 


MR.  SITRICK  MR.  McDONOUGH 


of  Blackburn  &  Co.,  radio-tv-newspaper 
broker,  in  an  administrative  capacity  on 
Oct.  15.  Before  going  to  the  FCC,  he  was 
publicity  and  informational  service  man- 
ager at  NAB.  Prior  to  that,  he  was  assistant 
chief  of  the  U.  S.  Information  Agency's  in- 
ternational press  service,  performed  public 
relations  and  congressional  liaison  duties 
for  the  State  Dept.,  was  congressional  cor- 
respondent for  International  Press  Service 
and  was  on  the  news  staff  of  Broadcasting. 

Mr.  McDonough  joined  the  FCC  in  1957. 
Born  at  Los  Angeles  in  1921,  he  is  the  son 
of  Rep.  Gordon  L.  McDonough  (R-Calif.). 
He  was  deputy  city  attorney  of  Los  Angeles 
from  1952-1954  and  for  the  following  three 
years  was  associate  counsel  with  Cantillon 
&  Cantillon,  Los  Angeles  law  firm. 


Page  64    •     October  6,  1958 


Broadcasting 


NOW  WORKING  TOGETHER 

...  to  bring  you  the  exciting  story  of  the 
new  force  in  Southeastern  TV 


WLOS-TV 

Asheville  -  Greenville  -  Spartanburg 

proudly  announces  the  appointment 
of  Peters,  Griffin,  Woodward,  Inc.  as 
its  national  representative.  To  a  sta- 
tion already  possessing  formidable 
advantages,  now  add  yet  another:  rep- 
resentation by  one  of  the  nation's  out- 
standing station  representatives. 

*  Effective  September  24,  1958 


PETERS,  GRIFFIN, 
WOODWARD,  INC. 

is  honored  to  represent  WLOS-TV. Work- 
ing with  WLOS-TV's  aggressive  new  man- 
agement, we  are  now  ready  to  tell  you  the 
remarkable  facts  about  WLOS-TV's  vast 
coverage ...  its  425,360  TV  homes  in  62 
counties  of  6  states... its  unduplicated 
ABC  network  coverage.  Watch  WLOS-TV, 
the  new  force  in  Southeastern  TV! 


.  - 


WLOS  -TV 


Asheville  •  Greenville  •  Spartanburg 

Southeastern  Representatives:  James  S.Ayers  Co. 


Broadcasting 


October  6,  1958    •    Page  65 


GOVERNMENT  continued 


J_J     is  an  Egghead 
On  an  intellectual  plane. 

The  programs  he  likes 
Are  in  a  serious  vein. 

Of  course,  not  all  serious-minded 
people  are  eggheads.  Most  of  them  are 
simply  looking  for  good,  thought-pro- 
voking radio  entertainment. 

For  more  than  36  years  KHJ  has  pro- 
grammed with  these  "near-eggheads" 
in  mind  (as  well  as  all  the  other  types 
which  make  up  the  Los  Angeles  popu- 
lation) because  we  believe  they  com- 
prise a  much  larger  audience  segment 
than  most  stations  nowadays  seem  to 
realize. 

Without  becoming  stuffy,  KHJ's 
foreground  sound  offers  them  the 
kind  of  stimulating  radio  fare  that  will 
hold  their  attention  throughout  the 
program  (including  the  commercial) . 
To  completely  penetrate  any  market, 
you  must  first  penetrate  the  individual 
minds  within  it. 

Never  underestimate  the  variety  of 
tastes  that  make  up  the  Greater  Los 
Angeles  area.  Here  is  a  medium  pro- 
grammed to  satisfy  them  all. 


KHJ 

RADIO 

LOS  ANGELES 

1313  North  Vine  Street 
Hollywood  28,  California 
Represented  nationally  by 
H-R  Representatives,  Inc. 


St.  Louis  Amusement  Appeals 
To  High  Court  in  Ch.  1 1  Case 

As  its  latest  move  in  the  long-fought  St. 
Louis  ch.  1 1  case,  the  St.  Louis  Amusement 
Co.  last  week  asked  the  U.  S.  Supreme 
Court  to  review  an  adverse  Court  of  Ap- 
peals decision  upholding  the  FCC  in  re- 
fusing to  consider  a  St.  Louis  Amusement 
protest  against  the  transfer  of  ch.  1 1  to  220 
Television  Inc.  [Government,  Sept.  1].  St. 
Louis  Amusement  had  been  an  applicant  for 
ch.  11  but  had  dropped  out  prior  to  the 
completion  of  the  comparative  hearing. 

Coinciding  with  its  new  court  move,  St. 
Louis  Amusement  also  petitioned  the  FCC 
again  last  week.  It  claimed  that  information 
unearthed  by  the  House  Legislative  Over- 
sight Subcommittee  shows  ex  parte  contacts 
between  three  commissioners  and  "an  agent 
of  CBS"  [Government,  June  9].  CBS  had 
originally  won  ch.  1 1 ,  but  after  purchasing 
ch.  4  KWK-TV  (now  KMOX-TV)  St.  Louis 
for  $4  million,  had  turned  over  ch.  1 1  to  220 
Television,  one  of  the  losing  applicants.  220 
Television  agreed  to  pay  each  of  the  other 
two  losing  applicants  for  ch.  11,  St.  Louis 
Telecast  and  Broadcast  House,  $200,000 
each. 


AFTRA  Asks  FCC  to  Rehear 
NBC's  WMAQ,  WNBQ  Licenses 

The  Chicago  local  of  American  Federa- 
tion of  Tv  &  Radio  Artists  last  week  asked 
the  FCC  to  review  and  hold  a  "rehearing" 
on  the  licenses  of  NBC's  WMAQ  and 
WNBQ  (TV)  Chicago  to  determine  if  re- 
cent personnel  and  "program"  cutbacks  are 
in  the  public  interest. 

The  petition,  mailed  to  the  FCC  Tuesday, 
said  firings  of  "hundreds"  and  cancellations 
of  programs  in  Chicago  by  NBC  and  the 
other  networks  calls  for  "true  emergency 
action." 

AFTRA  said  it  also  has  asked  the  Senate 
and  House  Interstate  &  Foreign  Commerce 
Committees  to  probe  network  cutbacks  in 
"local  -  sponsored,  Chicago  -  originated  pro- 
grams" and  alleged  discrimination  against 
talent. 

The  AFTRA  local  asked  the  FCC  for  a 
"hearing  without  delay"  to  give  the  union 
an  opportunity  to  substantiate  its  charges 
that  the  alleged  cutback  of  radio  and  tv 
programs  has  degraded  community  culture 
and  entertainment;  that  NBC  refuses  to  con- 
sider any  criterion  except  the  "greatest  dol- 
lar profit"  and  that  this  philosophy  is  re- 
sponsible for  wholesale  discharges  of  per- 
formers, technicians  and  "other  creative  and 
administrative  personnel";  that  advertisers 
are  thus  denied  opportunity  to  and  choice  of 
programs;  that  NBC  has  "extracted"  exor- 
bitant profits  amounting  to  millions  of  dol- 
lars from  the  Chicago  market  and  has  an- 
nounced what  amounts  to  a  "public-be- 
hanged"  policy;  that  the  effect  will  be  to 
"stifle"  cultural  benefits  from  the  "miracles" 
of  radio-tv. 

The  union  called  on  the  FCC  to  order 
discontinuance  of  the  practices  alleged  by 
the  AFTRA  chapter. 

The  AFTRA  action,  regarded  as  highly 


precedential  in  trade  circles,  was  taken  by 
the  Chicago  chapter  board  without  sanction 
of  the  national  AFTRA  organization  or 
consultation  of  its  membership. 

All  three  network  o&o  properties  in  Chi- 
cago have  been  realigning  their  program 
schedules  and  personnel  in  recent  months 
in  line  with  network  commitments  and  in 
gearing  locally  for  the  1958-59  season.  Some 
program  changes  involve  network  shows  and 
others  the  insertion  of  film  properties  for 
live  programs. 

Rollins  Inc.  Opposes  Petition 

For  Etv  Use  of  Wilmington  Ch.  12 

Rollins  Broadcasting  Inc.,  which  has  ap- 
plied for  ch.  12  in  Wilmington,  Del.  [Gov- 
ernment, Sept.  15],  last  week  asked  denial 
of  a  petition  by  the  Joint  Council  for  Edu- 
cational Tv  which  asks  that  ch.  12  be  re- 
served for  educational  non-commercial  tv 
[At  Deadline,  Sept.  15].  Rollins,  licensee 
of  WAMS  Wilmington  and  other  stations, 
said  Delaware  has  only  three  commercial 
channels  of  which  only  ch.  12  is  a  vhf  and 
that  Wilmington  and  Delaware  deserve  local 
service — Wilmington  being  the  73rd  largest 
market,  with  268,387  people.  An  educa- 
tional tv  station  would  duplicate  educational 
WHYY-TV  Philadelphia  in  some  measure, 
the  Rollins  opposition  said. 

Storer  Broadcasting  Co.  shut  down 
WVUE  (TV)  Wilmington  Sept.  13  but  has 
not  surrendered  its  permit  for  the  ch.  12 
facility. 

KOMA,  Being  Sold  to  Storz, 
Lost  $17,509  in  Fiscal  1958 

KOMA  Oklahoma  City,  whose  sale  to 
Storz  Broadcasting  Co.  was  filed  with  the 
FCC  Sept.  25,  had  a  net  loss  of  $17,509  for 
the  fiscal  year  ending  July  31,  its  balance 
sheet  reveals.  KOMA  showed  total  assets 
of  $320,147.  Its  liabilities  included  a  mort- 
gage of  $117,500  and  loans  of  $119,971 
from  partners  in  the  station. 

A  profit-loss  statement  for  the  year 
showed  gross  income  of  $195,642  and  total 
expenses  of  $181,652  before  depreciation 
($31,500). 

The  balance  sheet  for  Storz  covering  the 
same  period  showed  current  assets  of  $1,- 
937,395  and  total  assets  of  $3,995,175; 
liabilities  total  was  $998,110  and  surplus 
was  $2,795,433. 

The  sale  of  the  station  to  Storz  by 
partners  Burton  Levine,  Arnold  Lerner, 
Myer  Feldman,  Bessie  Von  Zamft,  Ray- 
mond K.  Ruff  and  Harold  Thurman  for 
$600,000  was  announced  in  August  [Chang- 
ing Hands,  Aug.  25). 

FCC  Extends  Comments  Date 

At  the  request  of  the  Federal  Communi- 
cations Bar  Assn.,  the  FCC  last  week  ex- 
tended from  Sept.  30  to  Oct.  30  the  date 
for  filing  comments  on  proposd  rulemaking 
which  would  curb  intermediate  appeals  to 
the  FCC  or  rulings  on  motions  before  final 
consideration  of  the  main  proceeding  by 
that  body.  Reply  comments  date  was  ex- 
tended from  Oct.  10  to  Nov.  10. 


Page  66    •    October  6,  1958 


Broadcasting 


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October  6,  1958    •    Page  67 


TRADE  ASSNS 


NAB  SESSIONS  REACH  MID-POINT 

•  San  Francisco  regional  hears  report  on  bank  campaigns 

•  Second  round  of  meetings  starts  next  Monday  in  Milwaukee 


The  1958  NAB  fall  conference  series 
reached  the  half-way  point  Tuesday  noon 
(Sept.  30)  with  the  windup  of  the  meeting 
in  San  Francisco.  NAB  President  Harold 
Fellows  and  his  team  of  traveling  executives 
are  now  back  at  their  Washington  head- 
quarters to  get  caught  up  with  their  desk- 
work  before  setting  out  on  the  second  half 
of  their  fall  agenda  which  commences  next 
Monday  (Oct.  13)  in  Milwaukee.  The  ses- 
sions move  on  Oct.  16  to  Minneapolis  and 
conclude  the  following  week  with  day-and 
a-half  sessions  in  Boston  and  Washington. 

West  coast  broadcasters  were  given  re- 
sults of  an  ASCAP  music  license  survey 
conducted  by  Calvin  J.  Smith,  KFAC  Los 
Angeles,  member  of  the  All-Industry  Radio 
Music  License  Committee  (story  page  72). 

In  San  Francisco,  where  registration 
totaled  183  at  9  a.m.  Tuesday  (before  the 
beginning  of  the  final  half-day  of  the  one- 
and-half-day  meeting),  the  same  formula 
was  followed  as  at  earlier  meetings  [Trade 
Assns.,  Sept.  29,  22].  Reports  from  NAB 
headquarters  were  delivered  during  the  gen- 
eral opening  session  Monday  morning;  sepa- 
rate but  simultaneous  radio  and  tv  sessions 
were  held  Monday  afternoon  and  Tuesday 
morning;  Mr.  Fellows  addressed  the  Mon- 
day luncheon  and  a  guest  speaker  headlined 
the  Tuesday  luncheon  session.  A  Monday 
evening  banquet  was  purely  social,  without 
speeches. 

The  unusual  prob- 
lems of  bank  adver- 
tising and  the  way 
that  one  bank  has 
used  the  broadcast 
media  were  dis- 
cussed Tuesday 
noon  by  Charles 
Stuart  Jr.,  advertis- 
ing manager  of  the 
Bank  of  America. 
This  bank,  he  re- 
ported, regards  radio 
and  television  as 
"backbone"  media,  with  major  responsibility 
for  carrying  the  campaign  load. 

"Used  properly,  singly  or  in  combina- 
tion," he  said,  "both  are  capable  of  an 
enormous  advertising  punch  .  .  .  capable  of 
carrying  an  entire  campaign.  Because  they 
are,  however,  such  strong  intrusive  media, 
we  feel  they  must  be  used  very  carefully. 

"It  is,  of  course,  possible  to  produce  good 
advertising  for  radio  and  television  without 
taking  chances.  ...  In  our  advertising  we 
try  to  get  across  the  impression  that  money 
isn't  such  a  bad  thing  after  all  .  .  .  and  we 
try  to  do  it  with  a  light  touch. 

"For  years,  the  average  man  who  asks 
for  a  personal  loan  regards  it  like  going  to 
the  dentist.  We  try  to  break  down  that  mis- 
conception by  using  the  light  touch:  'Ask 
for  it  by  name,  MONEY — money,'  'get  in- 
stant money  with  a  Timeplan  Loan';  'do  you 


MR.  STUART 


need  earth-money?'  And  so  on.  .  .  . 

"For  this  reason,  most  of  our  radio  and 
television  commercials  are  spot  announce- 
ments. The  brand  of  humor  we  have  em- 
ployed seems  to  lend  itself  better  to  ani- 
mation than  to  live  announcements — and,  in 
a  spot  campaign,  we  can  secure  saturation 
impact  concentrated  into  a  short  period  of 
time — without  becoming  identified  with  any 
one  particular  television  show  or  radio  pro- 
gram." 

Comparing  tv  broadcasters  to  the 
operators  of  theatres,  "who  also  had  their 
news  programs  and  their  local  live  shows  as 
well  as  their  features,"  Joseph  L.  Floyd, 
KELO-TV  Sioux  Falls,  S.  D.,  offered  the 
Tuesday  morning  tv  session  a  four-point 
formula  for  successful  station  operation: 
Promote  your  station  and  advertise  your 
programs  to  increase  your  audience  and 
your  advertising.  Produce  and  schedule  your 
attractions  in  a  showmanlike  manner.  Buy 
programs  at  a  price  you  can  make  a  profit 
on.  Protect  your  source  of  supply. 

Stressing  his  final  point  as  the  most  im- 
portant, Mr.  Floyd  warned  tv  broadcasters 
against  taking  any  action  against  either  net- 
works or  film  producers  that  might  result  in 
curtailing  the  supply  of  programs,  "the 
course  of  our  livelihood." 

Mr.  Floyd,  Philip  G.  Lasky,  KPIX  (TV) 
San  Francisco,  and  Richard  B.  Rawls, 
KPHO-TV  Phoenix,  led  a  discussion  of  pro- 
gramming that  ranged  from  the  need  for 
standardization  of  film  contracts  to  the  eco- 
nomics of  videotape.  On  the  latter  topic, 
those  station  operators  who  have  installed 
VTR  equipment  reported  the  main  savings 
to  be  in  man  hours.  By  taping  weekend  and 
"live"  commercials  for  late  evening  and  early 
morning  programs,  they  said,  they  had  been 
able  to  eliminate  overtime  and  to  free  tech- 
nicians for  other  duties.  None  had  reduced 
the  number  of  technical  employes  when 
adding  videotape  machines,  however. 

Henry  Saroyan,  ABC-TV,  and  Harold 
See,  KRON  (TV)  San  Francisco,  discussed 
ways  to  keep  track  of  costs  in  tv  during  an 
off-the-record  session  on  tv  station  adminis- 
tration, held  Monday  afternoon. 

Discussing  the  subject  "Management 
Looks  at  Current  Trends  in  Music  Pro- 
gramming," William  D.  Shaw,  vice  president 
and  general  manager,  KSFO  San  Francisco, 
cited  the  opinions  of  four  experts:  Clyde 
Wallichs,  president  of  Los  Angeles'  Music 
City,  who  reported  that  teenagers  account 
for  only  10%  of  total  record  sales;  Sydney 
Goldberg,  vice  president  of  Decca,  who 
likened  radio  programming  to  that  of  long- 
play  records,  which  calls  for  more  than 
just  a  collection  of  any  12  songs,  but  "each 
one  must  have  an  idea  with  the  music 
pointed  in  that  direction  and  a  program 
which  will  hold  the  interest  of  the  con- 
sumer for  close  to  45  minutes";  Bill  Gavin, 


Page  68 


October  6,  1958 


program  director  of  Lucky  Lager  Dance 
Time  {2Vi  hours  of  popular  recorded  music, 
seven  nights  a  week  on  some  40  Western 
stations)  for  McCann-Erickson,  who  found 
"a  growing  recognition  by  management  that 
new  sounds  and  patterns  in  pop  records  are 
not  due  simply  to  teenagers'  abnormal  tastes 
but  that  there  are  basic  and  continuing 
changes  in  mass  preferences  in  music";  and 
Mitch  Miller,  who  suggested  that  stations 
who  let  "well-meaning  amateurs  and  list 
makers"  control  their  musical  program- 
ming should  be  consistent  and  canvass  news- 
paper and  magazine  vendors  to  pick  the 
day's  top  news  stories. 

Mr.  Shaw's  own  observation:  "The  bright- 
est operators  in  our  business,  regardless  of 
their  programming  pattern,  seem  to  con- 
sistently follow  these  same  few  procedures: 
They've  determined  the  reason  for  their 
station's  existence  in  the  market  and  de- 
signed a  format  to  fit  this  need.  They've 
stuck  with  it  and  improved  it.  They  con- 
tinually try  to  anticipate  trends,  not  only  in 
music,  but  in  all  other  program  factors. 
They  waste  no  time  knocking  their  com- 
petitors; it's  easier  to  concentrate  on  trying 
to  out-think  them." 

Richard  O.  Dunning,  president,  KHQ 
Spokane,  Wash.,  in  introducing  the  book- 
let, "Broadcasting  the  News,"  produced  by 
NAB's  Freedom  of  Information  Committee, 
suggested  to  the  broadcasters  that  on  their 
return  home  they  refrain  from  broadcasting 
a  single  news  item  all  day  and  see  what 
happens.  "You'll  find  you're  a  bigger  force 
in  your  community  than  perhaps  you 
realized,"  he  stated. 

RUNNING  THE  SALES  DEPARTMENT 

Sales  department  administration  was  dis- 
cussed by  a  four-man  panel:  William  J. 
Beaton,  KWKW  Pasadena,  Calif.;  Richard 
M.  Brown,  KPOJ  Portland,  Ore.;  Benton 
Paschall,  KFXM  San  Bernardino,  Calif., 
and  Ray  Rhodes,  Paul  H.  Raymer  Co.,  San 
Francisco.  Panel  members  agreed  that  sim- 
plifying rate  cards  would  be  a  good  idea 
but  that  it  presents  an  almost  impossible 
task;  that  merchandising  services  offered 
by  stations  are  pretty  much  a  waste  of 
time  and  money  but  that  the  competitive 
situation  requires  stations  to  provide  them. 
The  60  station  men  in  attendance  at  the 
session  agreed  with  the  panel  that  it  is 
proper  to  disclose  the  schedule  of  a  com- 
petitor when  asked  to  do  so,  but  in  spots, 
not  dollars.  A  show  of  hands  disclosed  that 
about  10%  of  the  broadcasters  pay  their 
salesmen  straight  salaries;  the  rest  paying 
commissions  divided  about  equally  between 
less  than  15%,  about  15%  and  more  than 
15%. 

NAB  President  Hal  Fellows,  speaking  at 
the  Monday  luncheon,  noted  the  local  in- 
terest in  pay  television  "because  of  the 
expressed  interest  of  the  San  Francisco 
Giants  in  selling  their  games  to  the  home 
audience"  and  reiterated  the  NAB  oppo- 
sition to  any  form  of  pay  tv. 

"The  broadcasters,  in  taking  this  position 
through  their  association,  naturally  are  in- 
terested in  the  integrity  of  their  own  invest- 
ments," he  said.  "Primarily,  however,  they 
are  acting  in  behalf  of  the  public  interest — 
for  it  is  conceivable  that  should  they  use 

Broadcasting 


The  only  real  way  to  "rate"  an  audience  is  not  just  by  counting  eyes  in  front  of  a  TV  set,  but  by  counting  feet  at  a  supermarket. 

KFMB-TV  sends  more  feet  out  to  buy  in  the  rich  San  Diego  market  because  it's  got  more  eyes  glued  to  the  screen. 

(29  of  the  top  30  television  shows  in  San  Diego  are  on  KFMB-TV.) 


IN 

SAN  DIEGO 
KFMB-TV 
MAKES 
MORE 
PEOPLE 
LEAVE 
HOME  (TO  BUY) 

THAN 
ANYTHING 

I 


KFMB  (|)  TV 

REPRESENTED  BY  ^^^^^^^^ 


Edward  Petry  &  Co.,  Inc. 


SAN  DIEGO 


TRADE  ASSNS.  continued 


pay  television,  their  profits  would  be  higher. 

"Nevertheless,  the  Federal  Government 
in  establishing  a  free  system  of  broadcast- 
ing in  the  United  States — through  legislation 
and  regulation — in  effect  pledged  a  free 
system  for  the  American  people,  supported 
by  advertising.  Broadcasters  do  not  believe 
that  the  government  should  renege  on  this 
promissory  note.  If  there  is  to  be  some  form 
of  pay  television,  let  it  employ  facilities 
other  than  those  that  are  intended  to  offer 
a  free  service — the  allocated  broadcast 
channels." 

Robert  J.  Harrold,  Charles  Bruning  Co., 
spoke  on  "Towards  Greater  Internal  Effi- 
ciency" at  the  Tuesday  morning  radio  ses- 
sion. A  panel  of  three  station  managers — 
Wendell  Campbell,  KFRC  San  Francisco; 
Ray  Johnson,  KM  ED  Medford,  Ore.,  and 
Knox  LaRue,  KSTN  Stockton,  Calif. — re- 
ported on  the  number  and  organization  of 
staffers  at  these  stations  and  answered  ques- 
tions about  ways  to  secure  efficient  station 
operation. 

Broadcasters  who  talk  about  editorializing 
are  guilty  of  misleading  semantics,  Harold 
See,  KRON-TV  San  Francisco,  declared 
Monday  at  the  opening  general  session. 
Newspapers,  which  can  voice  their  views 
and  ignore  the  opposing  viewpoint,  can 
editorialize,  he  said.  Broadcasters,  required 
to  present  both,  or  all,  viewpoints  on  any 
controversial  subject,  have  only  the  right 
of  public  comment.  Robert  H.  Forward  of 
KM  PC  Los  Angeles,  reported  on  his  sta- 


tion's use  of  one-minute  editorials  to  alert 
listeners  to  issues  on  which  they  can  act  by 
voting  or  by  writing  their  elected  repre- 
sentatives at  city  hall,  the  state  legislature 
or  in  Washington.  Philip  G.  Lasky,  KPIX 
(TV)  San  Francisco,  told  how  his  station 
gives  full  production  to  its  editorials,  using 
cartoons,  photographs  and  other  visual  ma- 
terial to  illustrate  the  oral  argument. 

ON  TAP  IN  MILWAUKEE: 

At  the  opening  Milwaukee  general  ses- 
sion, Robert  L.  Pratt,  KGGF  Coffey ville, 
Kan.,  member  of  the  NAB  Committee  on 
Editorializing  and  NAB  board  member,  will 
discuss  editorializing  at  a  panel  meeting. 

Radio  panels  will  open  with  a  sales  ad- 
ministration d'scussion;  John  F.  Meagher, 
NAB  radio  vice  president,  will  preside. 
On  the  panel  are  Sterling  B.  Beeson,  Head- 
ley-Reed  Co.;  Robert  D.  Enoch,  WXLW 
Indianapolis;  Vernon  A.  Nolte,  WJBC 
Bloomington,  111.;  M.  H.  Stuckwish,  WSOY 
Decatur,  111.  Edward  F.  Baughn,  WPAG 
Ann  Arbor,  Mich.,  will  speak  on  news 
broadcasts.  Harold  R.  Krelstein,  WMPS 
Memphis,  will  discuss  music  programming 
trends  and  Hu?h  K.  Boice  Jr..  WEMP 
Milwaukee,  will  report  for  the  All-Industry 
Radio  Music  License  Committee. 

A  panel  on  staff  organization  includes 
Eldon  Campbell,  WFBM  Indianapolis;  Mig 
Figi,  WAUX  Waukesha,  Wis.,  and  Fred 
Sorenson,  WKRS  Waukegan,  111.  William 
J.  Hennessey,  Charles  Bruning  Co.,  will 


speak  on  internal  staff  efficiency. 

Thad  H.  Brown  Jr.,  NAB  tv  vice  presi- 
dent, will  preside  at  tv  panels.  Technical 
management  problems,  labor  and  costs  will 
be  reviewed.  Station  speakers  will  be  Jack 
Robishaw,  WBAY-TV  Green  Bay,  Wis., 
and  Henry  W.  Rogers,  WWJ-TV  Detroit. 
A  programming  discussion  will  be  led  by 
Robert  B.  McConnell,  WISH-TV  Indian- 
apolis, and  Herb  Ohrt,  KGLO-TV  Mason 
City,  Iowa. 

Wesley  I.  Nunn,  advertising  manager  of 
Standard  Oil  Co.  of  Indiana,  will  speak  at 
the  Oct.  14  luncheon,  final  feature  of  the 
Milwaukee  meeting. 

At  Minneapolis,  Mr.  Pratt  again  will  lead 
an  editorializing  discussion.  A  radio  sales 
panel  includes  Tom  Barnes,  WDAY  Fargo, 
N.  D.;  Robert  E.  DeHaven,  KYSM  Man- 
kato,  Minn.;  John  J.  Perna  Jr.,  Gill  Perna, 
and  Odin  Ramsland,  KDAL  Duluth,  Minn. 
Gerald  A.  Bartell,  president  of  Bartell 
Family  Radio,  will  review  music  program- 
ming trends,  and  George  W.  Armstrong, 
WHB  Kansas  City,  will  report  for  the  All- 
Industry  Radio  Music  License  Committee., 

A  panel  on  radio  staff  organization  in- 
cludes Earl  Johnsen,  KLIZ  Brainerd,  Minn.; 
Chet  L.  Thomas,  KXOK  St.  Louis,  and  Wil- 
liam White,  KFJB  Marshalltown,  Iowa.  Ned 
Haynes,  of  Albinson  Inc.,  will  speak  on  in- 
ternal efficiency. 

Tv  panels  at  Minneapolis  include  a  cost 
discussion  by  Henry  W.  Dornseif,  WCCO- 
TV  Minneapolis,  and  Owen  Saddler,  KMTV 
(TV)  Omaha.  Tv  programming  speakers  will 
be  Frederick  S.  Houwink,  WMAL-TV 
Washington;  Kenneth  M.  Hance,  KSTP-TV 
Minneapolis,  and  George  J.  Higgins, 
KMBC-TV  Kansas  City.  Final-day  luncheon 
speaker  is  J.  Cameron  Thomson,  board 
chairman  of  Northwest  Bancorporation, 
Minneapolis. 

The  10-man  NAB  conference  team  will 
be  led  by  President  Harold  E.  Fellows. 
Among  staff  speakers  are  Charles  H.  Tower, 
broadcast  personnel-economics  manager; 
Donald  N.  Martin,  assistant  to  the  presi- 
dent for  public  relations;  Vincent  T.  Was- 
ilewski,  government  relations  manager;  Ed- 
ward H.  Bronson,  tv  code  director,  and 
Messrs,  Meagher  and  Brown.  Television 
Bureau  of  Advertising  is  making  a  sales 
presentation  at  all  conferences. 

Swezey,  Elder  Named  to  Head 
NAB  Committees  by  Fellows 

Two  new  committees  were  named  last 
week  by  NAB  President  Harold  E.  Fellows, 
with  Robert  D.  Swezey,  WDSU-AM-TV 
New  Orleans,  heading  the  Freedom  of  In- 
formation Committee  and  Omar  F.  Elder 
Jr.,  ABC  secretary-assistant  general  coun- 
sel, serving  as  chairman  of  the  Copyright 
Committee. 

Other  members  of  the  Freedom  of  Infor- 
mation Committee: 

Campbell  Arnoux,  WTAR  Norfolk,  Va.; 
Otto  P.  Brandt,  KING  Seattle;  Carl  J. 
Burkland,  WAVY-TV  Norfolk,  Va.;  Rich- 
ard O.  Dunning,  KHQ  Spokane,  Wash.; 
Frank  P.  Fogarty,  WOW  Omaha,  Neb.; 
John  S.  Hayes,  WTOP,  Washington  Post 
Broadcast  Div.;  Joseph  Herold,  KBTV  (TV) 
Denver;  Daniel  W.  Kops,  WAVZ  New  Ha- 


facts  about  the  Gates  Sta-Level  Amplifier.  . 
from  one  station  engineer  to  another 

DM:  "Say  Joe,  I  understand  you've  been  using  a  Gates  Sta-Level  for  about  a  year  now.  Does  it 
do  the  job?" 

OE:  "Boy,  we'd  be  lost  without  it.  Sta-Level  has  done  wonders  for  our  station  operation." 
DM:  "Let's  see,  the  basic  function  of  Sta-Level  is  to  provide  constant  level  output,  isn't  it?" 
OE:  "That's  right,  Tom.  Sta-Level  brings  up  the  low  passages  while  it  holds  down  excessive 

output  level." 
DM:  "And  what's  the  result?" 

OE:  "The  result  is  always  higher  level  of  transmission,  the  equivalent  of  greater  signal 

output." 
DM:  "Is  Sta-Level  expensive?" 

OE:  "Heavens  no!  Only  5235.00,  and  it  comes  complete  with  tubes  and  ready  to  operate. 

Why  don't  you  call  or  write  Gates  and  order  a  Sta-Level  today?  They're  in  stock  for 

immediate  delivery." 
OM:  "Where's  a  phone?" 


■I 


GATES 


GATES  RADIO  COMPANY 


QUINCY,  ILLINOIS 


Subsidiary  of  Harrislntertype  Corporation 


Page  70    •    October  6,  1958 


Broadcasting 


There's  Always  Good  News  From  Florida 


Quite  naturally,  a  state  blessed  with  the 
climate  advantages  of  Florida  comes  in 
for  some  ribbing  from  the  press  when  a 
few  snowflakes  fall.  It's  the  unusual 
event  that  makes  news. 

But  there  is  this  point  about  last 
winter's  freeze  in  Florida  which  didn't 
make  headlines.  Yet  it  is  a  story  which 
merits  telling. 

Even  while  experiencing  the  coldest 
winter  in  47  years,  Florida  offered  a 
wide  margin  of  climate  advantage  over 
other  states. 

HERE  ARE  THE  FACTS 
During  December  .  .  .  the  month  that 
brought  Florida  its  coldest  single-day 
temperature  of  last  winter . . .  minimum 
daily  readings  at  123  state- wide  weather 
stations  averaged  a  low  of  only  48.4°. 
Average  December  maximum  was  70.3° . 


In  January  and  in  February,  the 
average  minimum  was  44.2°  and  41.7° 
respectively,  while  average  maximum 
was,  in  the  same  order,  63.7°  and  63.9°. 

The  Florida  state-wide  average  in 
each  of  these  three  winter  months,  con- 
siderably under  normal  as  it  was,  still 
topped  every  other  state.  But,  in  south 
Florida,  where  most  winter  tourists 
visit,  the  climate  advantage  was  even 
more  pronounced.  For  example,  accum- 
ulative figures  from  five  south  Florida 
weather  stations  show  a  December- 
January-February  daily  average  mini- 
mum of  54.1°,  and  an  average  maxi- 
mum of  69.6°. 

There  were  few  days  that  tourists 
couldn't  enjoy  all  the  outdoor  fun  for 
which  Florida  is  famed.  Daytime  highs 
were  warm  enough  for  golf,  tennis,  fish- 


ing; for  seeing  the  sights  or  visiting  the 
race  tracks. 

And,  surprising  as  it  might  seem  to 
one  who  hasn't  experienced  the  power 
of  subtropic  sunshine,  there  were  swim- 
suited  people  tanning  on  south  Florida 
beaches  four  days  out  of  five  all  last 
winter. 

There  is  no  denying  that  last  sea- 
son's cold  spell  was  the  big  news  from 
Florida.  But  the  best  news  was  this: 
Even  in  a  record  cold  year,  the  margin 
of  climate  comfort  offered  its  usual 
advantage  over  other  places  in  the 
land.  Proving  again,  Florida's  is  one  of 
the  best  climates  of  the  world  in  which 
to  enjoy  a  winter  vacation. 

Florida  Development  Commission 
515-N  Caldwell  Building 
Tallahassee,  Florida 


JHL  JBL.  ^ILJP'  JSL  JBl  m*JllL  MZMLs 

YEAR    'ROUND    LAND    OF    GOOD  LIVING 


TRADE  ASSNS.  continued 


ven,  Conn.;  Robert  T.  Mason,  WMRN 
Marion,  Ohio;  Robert  L.  Pratt,  KGGF  Cof- 
feyville,  Kans.,  Weston  C.  Pullen  Jr.,  TLF 
Broadcasters,  New  York;  Lawrence  H.  Rog- 
ers II,  WSAZ  Huntington,  W.  Va.;  W.  D. 
Rogers  Jr.,  KDUB-TV  Lubbock,  Tex.; 
James  W.  Woodruff  Jr.,  WRBL  Columbus, 
Ga.;  John  C.  Daly,  ABC;  Robert  F.  Hur- 
leigh,  MBS;  Sig  Mickelson,  CBS;  William 
McAndrew,  NBC;  Theodore  F.  Koop,  CBS 
observer  for  Radio  Television  News  Di- 
rectors Assn. 

Members  serving  with  Mr.  Elder  on  the 
Copyright  Committee:  Charles  A.  Batson, 
WIS-TV  Columbia,  S.  C;  Robert  M.  Booth 
Jr.,  attorney;  Ian  A.  Elliot,  KATL  Miles 
City,  Mont.;  Robert  V.  Evans,  CBS-TV; 
Leonard  H.  Higgins,  KTNT-TV  Tacoma, 
Wash.;  Philip  G.  Lasky,  Westinghouse 
Broadcasting  Co.;  Douglas  L.  Manship, 
WBRZ-TV  Baton  Rouge,  La.;  Harry  R. 
Olsson  Jr.,  NBC;  Robert  R.  Tincher, 
WHTN  Huntington,  W.  Va.;  J.  Pattison 
Williams,  Air  Trails  Network,  Dayton, 
Ohio;  Gunnar  O.  Wiig,  WROC-TV  Roches- 
ter, N.  Y. 

N.  C.  Broadcasters  to  Hear 
Admen  at  Meet  in  Greensboro 

Two  advertising  executives  will  address 
the  North  Carolina  Assn.  of  Broadcasters 
fall  meeting  Thursday  and  Friday  (Oct.  9- 
10)  at  Sedgefield  Inn,  Greensboro.  They  are 
A.  P.  Love,  advertising  manager  of  Colonial 
Stores,  and  William  Edwards,  of  Bennett 
Advertising  Agency,  High  Point,  N.  C. 

Lewis  Shollenberger,  CBS  Washington  as- 
sociate director  of  public  affairs,  will  be  the 
banquet  speaker.  Others  include  Vincent  T. 
Wasilewski,  NAB  government  relations 
manager;  Ben  B.  Sanders,  KICD  Spencer, 
Iowa;  George  M.  Wilson,  secretary-treasurer 
of  Billy  Graham's  Evangelistic  Assn.,  and 
O.  B.  Copeland,  head  of  agricultural  infor- 
mation, N.  C.  State  College.  A  panel  will 
discuss  the  topic,  "So  You  Want  to  Own 
Another  Radio  Station." 

Women  Should  Have  Bigger  Part 
In  Programming — Booraem  Says 

Women  should  play  a  more  important 
role  in  television  programming  policies  of 
networks  and  stations,  Hendrik  Booraem, 


vice  president-director  of  radio-tv  for  Ogil- 
vy,  Benson  &  Mather,  New  York,  told  a 
dinner  meeting  of  the  New  York  chapter  of 
American  Women  in  Radio  &  Television 
last  week. 

Mr.  Booraem  estimated  that  75%  of  all 
tv  programming  is  directed  toward  women 
but  noted  that,  with  few  exceptions,  pro- 
gramming is  almost  exclusively  the  respon- 
sibility of  men.  In  contrast,  he  pointed  out, 
such  service  magazines  as  Ladies  Home 
Journal  are  edited  almost  exclusively  by 
women.  Mr.  Booraem  suggested  that  net- 
works, stations  and  even  agencies  involved 
in  tv  programming  consider  the  utilization 
of  more  women  in  programming  capacities 
on  the  policy  level. 

Smith  Cites  Disparity 
In  ASCAP  Contracts 

An  "amazing  lack  of  uniformity"  exists 
in  computing  ASCAP  fees  paid  by  radio  sta- 
tions, according  to  a  survey  conducted 
among  California  stations  by  Calvin  J. 
Smith,  KFAC  Los  Angeles,  California  mem- 
ber of  the  All-Industry  Radio  Music  License 
Committee  (also  see  page  76). 

Addressing  the  Monday  radio  session  of 
the  NAB  Fall  Conference  at  San  Francisco 
(main  story  page  68).  Mr.  Smith  said: 
"The  ASCAP  auditor  makes  up  your  con- 
tract when  he  comes  into  your  station." 

The  all-industry  group,  set  up  by  radio 
stations  at  a  May  1  meeting  held  during  the 
NAB  Chicago  convention,  is  conducting 
negotiations  for  renewal  of  music  copyright 
contracts.  The  ASCAP  contract  expires  next 
Dec.  31,  the  BMI  contract  in  March.  Robert 
T.  Mason,  WMRN  Marion,  Ohio,  is  chair- 
man of  the  all-industry  negotiating  com- 
mittee. 

Mr.  Smith  said  the  general  policy  on 
talent  fees  is  to  allow  fees  to  be  deducted  if 
they  are  billed  separately  to  the  advertiser  in 
excess  of  the  card  rate.  But  he  reported  14 
deviations  from  this  basic  policy  on  the  basis 
of  his  survey  of  stations. 

"In  the  case  of  disc  jockeys  there  is  ap- 
parently no  standard  practice,"  Mr.  Smith 
observed.  "Some  deduct  everything,  some  a 
percentage  and  some  pay  on  the  full 
amount." 

As  to  remote  charges,  sports  rights,  news 


expenses,  trade  deal  advertising  and  mer- 
chandising-promotion,  he  said  there  is  no 
definite  policy,  with  some  deducting  nothing, 
some  all  and  some  only  a  portion. 

Noting  that  radio  and  tv  broadcasters  now 
pay  ASCAP  about  $22  million  a  year — 
more  than  $200  million  for  a  nine-year  con- 
tract, assuming  a  static  condition — he  urged 
all  stations  to  contribute  to  the  support  of 
the  committee  and  thus  help  to  secure  a 
better  contract  with  standard  provisions 
spelled  out. 

Protective  Air  Time 
Lessening — Sweeney 

Protective  air  time — the  interval  between 
radio  commercials  for  competitive  products 
— is  being  shortened,  Kevin  B.  Sweeney. 
Radio  Advertising  Bureau  President,  told 
the  bureau's  northeastern  regional  man- 
agement conference  in  Princeton,  N.  J.,  last 
week.  The  conference  ended  RAB's  1958 
series  of  seven  such  meetings. 

A  nationwide  survey  of  some  200  time- 
buyers,  conducted  by  RAB  last  July,  was 
said  by  Mr.  Sweeney  to  show  that: 

"Some  52.7%  of  agencies  request  only 
a  15-minute  interval  between  competing  an- 
nouncements compared  to  43%  of  time- 
buyers  in  1957.  While  47%  of  these  in- 
sisted on  a  half-hour  separation  between 
announcements  one  year  ago,  only  31.6% 
expect  that  courtesy  today.  About  11.8% 
want  a  20-minute  break." 

Mr.  Sweeney  also  reported  on  a  separate 
RAB  survey  on  the  amount  of  rate  pro- 
tection accorded  current  advertisers  at  the 
time  of  an  increase. 

"Twenty-one  percent  of  the  stations 
asked  listed  one  year  compared  to  75% 
in  1957.  While  25%  of  stations  offered 
six  months  of  immunity  from  increased 
time  charges  one  year  ago,  about  66% 
offer  that  much  time  today,"  Mr.  Sweeney 
told  the  group. 

John  F.  Hardesty,  RAB  vice  president 
and  general  manager,  reported  to  the 
Princeton  group  that  in  more  than  two- 
thirds  of  the  nation's  stations  that  disc 
jockeys  are  under  limitations  regarding 
on-air  conversation: 

"Some  26.3%  of  stations  have  a  definite 
time  or  word  limit  while  30.6%  have  a 
carefully  policed  'talk  as  little  as  possible' 
d.j.  policy.  Another  14.2%  of  stations  limit 
d.j.  conversation  to  delivering  the  time, 
weather,  temperature  and  commercials." 

Creative  Phase  to  Be  Stressed 
At  4A  Sessions  in  Chicago 

Agency  creativity  in  marketing  and  retail- 
ing will  highlight  second  day  sessions  of 
American  Assn.  of  Adv.  Agencies'  central 
region  meeting  in  Chicago,  Oct.  10,  it  was 
announced  last  week. 

The  agenda  for  Friday  workshops,  follow- 
ing opening  day  management  meetings  J 
[Trade  Assns.,  Sept.  29]  will  stress  the  ere-  1 
ative  phase  of  advertising  functions  and  be  I 
open  to  all  AAAA  central  region  member  I 
agency  personnel,  according  to  James  G.  1 
Cominos,  vice  president  in  charge  of  radio-  | 
tv,  Needham,  Louis  &  Brorby,  and  region  1 
chairman.  The  21st  annual  meeting  will  be  | 


WESTERN  BROADCASTERS: 

Hi  Northern    California.   Nevada.  Oree-on 

Washington,  Montana,  Idaho,  Wyoming, 
Colorado,  New  Mexico,  Utah,  Alaska.  i| 

BACKGROUND  MUSIC 

FRANCHISE 

R.  F.  Jones  Co.,  exclusive  distributors  for  Seeburg  Music  Systems  in 
the  above  areas,  has  highly  profitable  franchise  for  the  leasing, 
sales  and  servicing  of  Seeburg  High  Fidelity  Background  Music  to 
banks,  stores,  restaurants,  and  industry.  Your  present  sales  and 
engineering  force  could  easily  handle.  One  of  the  most  respected  and 
j|j     exciting  music  systems  in  the  world.  Please  mention  the  size  of 
|1|     your  sales  force  in  your  first  letter.  Investigate  us  through  your 
■     bank  or  D  &  B.  Write  to 

R.  F.  JONES  CO. 

(Background  Music  Division) 
240  Shotwell  St.         San  Francisco  10,  Calif.         TWX  SF  1167 
wM      San  Francisco    •     Portland     •     Seattle     •     Alaska     •     Salt  Lake     •  Denver 


Page  72    •    October  6,  1958 


Broadcasting 


it  means  that  now  America's 
No.  1  network,  NBC,  and  Buffalo's  No.  1 
station,  WGR-TV ,  have  joined  forces 
to  offer  advertisers  and  viewers  the  best  in  TV 
in  the  nation's  14th  market. 


Let's  run 
this  up 
the  flag  pole" 


. . .  "and 
watch  everyone 
salute!" 


•  Top  NBC-TV  network  programming ...  A  huge,  untapped 
audience  will  now  see,  for  the  first  time,  Dinah 
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t 


Broadcasting 


October  6,  1958    •    Page  73 


PEOPLE-  BARE(LY) 


BUT 


WDAK 


Long,  lean,  short,  fat,  old, 
young,  round,  bent,  straight, 
male,  female,  all  barely 
listen  to  anything  but 
WDAK,  because  WDAK  is 
the  most  powerful  station  in 
the  Heart  of  the  South, 
broadcasting  24  hours  a  day, 
with  5,000  Watts,  at  540  KC,  with 
the  most  entertaining, 
intriguing,  format  ever 
heard,  anywhere — and  it 
SELLS! 

WDAK  covers  MORE  than  the  OTHER  FOUR! 


\     1.   ..A'   1  Br ',A~-  M  A 


24  hours  a  day  ^."ir.'iT 
5,000  Watts  at  540  KC 
IV2  Million  Listeners 
22,750  square  miles. 

N.B.C. 


Columbus,  Ga. 
Headley-Reed  —  James  S.  Ayers 


TRADE  ASSNS.  continued 

held  at  Chicago's  Drake  Hotel  this  Friday. 

A  Friday  morning  workshop,  titled  "Sales 
Promotion  and  Merchandising  in  the  Total 
Distribution  Plan,"  will  be  moderated  by 
William  Marsteller,  president  of  Marsteller, 
Rickard,  Gebhardt  &  Reed  and  member  of 
the  region's  board  of  governors.  A  presenta- 
tion, "The  Metropolitan  Marketing  Plan — 
the  United  Motors  Story,"  will  be  given  by 
Clarence  Hatch,  executive  vice  president  of 
Campbell  Ewald  Inc.,  and  a  UMC  repre- 
sentative. Speakers  will  be  Arden  B.  Craw- 
ford, executive  vice  president,  National 
Consumer  Panel  Co.,  on  "Current  Trends  in 
Consumer  Buying  Habits";  Richard  D. 
Crisp,  president  of  Richard  D.  Crisp  & 
Assoc.,  "Harnessing  Modern  Research  Tech- 
niques to  Evaluate  Promotions";  and  David 
F.  Leahy,  manager  of  Sears,  Roebuck  & 
Co.'s  State  St.  Store,  "What  Retailers  Want 
in  Promotion." 

Whit  Hobbs,  associate  copy  director  of 
BBDO,  will  address  the  luncheon  Friday 
noon,  to  be  introduced  by  Alexander  H. 
Gunn,  vice  president,  J.  Walter  Thompson 
Co.  and  secretary-treasurer,  central  region. 
An  afternoon  session  will  be  devoted  to  a 
workshop,  with  selection  of  the  best  adver- 
tisements in  the  appliance,  drug  and  grocery 
fields  in  1958  as  chosen  by  agency  creative 
men  and  retailers.  Participating  are  Joseph 
M.  Greeley,  vice  president,  Leo  Burnett  Co., 
and  AAAA  Chicago  council  chairman;  Rob- 
ert L.  Foreman,  executive  vice  president  and 
creative  services  head,  BBDO;  and  Sol  Polk, 
president  of  Polk  Bros.,  Chicago  appliance 
chain.  Drug  advertising  will  be  discussed  by 
Edward  N.  Robinson,  vice  president  of  J. 
Walter  Thompson  Co.,  and  Howard  Wilson, 
vice  president-copy  director,  Kenyon  &  Eck- 
hardt,  among  others. 

Assn.  of  UPI  Broadcasters 
Formed  in  South  Carolina 

South  Carolina  UPI  Broadcasters  Assn. 
was  founded  at  a  Sept.  24  meeting  in  Co- 
lumbia represented  by  15  tv  stations. 

Joe  Wilder  of  WBAW  Barnwell  is  the 
association's  first  president.  Others  elected 
included  Dale  Hawkinson,  WJAY  Mullins, 
vice  president;  Bill  Hogan,  WLBG  Laurens, 
program  chairman,  and  Tom  Price,  bureau 
manager  of  South  Carolina  UPI,  permanent 
secretary. 

The  meeting,  presided  over  by  Richard  E. 
Fales,  South  Carolina  UPI  business  repre- 
sentative, included  talks  by  Rhea  T.  Eskew, 
UPI  southern  division  manager;  Charlie 
Newcomb,  WSPA  Spartanburg;  Mr.  Wilder, 
and  Mr.  Hawkinson. 

Sub  Tour  For  Conn.  UPI  Group 

Members  of  UPI  Broadcasters  Assn.  of 
Connecticut  attending  its  fall  meeting  to- 
morrow (Oct.  7)  at  Groton  and  New  Lon- 
don will  visit  U.S.S.  Skate,  the  atomic  sub- 
marine that  sailed  under  the  North  Pole. 
The  Connecticut  broadcasters'  activities,  ar- 
ranged with  the  cooperation  of  General 
Dynamics  Corp.'s  Electric  Boat  Div.  and 
the  U.  S.  Navy,  will  include  a  bus  tour  of 
submarine  yards,  a  business  meeting  at  the 
New  London  U.  S.  submarine  base  Offi- 
cers' Club  and  a  talk  by  one  of  the  Skate's 
officers. 


UPCOMING 


Page  74 


October  6,  1958 


October 

Oct.  7:  UPI  Broadcasters  of  Connecticut,  fall 
meeting,  U.S.  Submarine  Base  and  Electric 
Boat  Div.,  General  Dynamics  Corp.,  Groton. 

Oct.  8-10:  IRE,  Canadian  convention,  Exhibition 
Park,  Toronto. 

Oct.  8:  Connecticut  AP  Broadcasters  Assn., 
annual  meeting,  Waverly  Inn,  Cheshire. 

Oct.  9:  CBC,  Board  of  Governors,  Room  118, 
House  of  Commons,  Ottawa. 

Oct.  9-10:  AAAA,  central  region's  annual  meet- 
ing, Drake  Hotel,  Chicago. 

Oct.  9-10:  North  Carolina  Assn.  of  Broadcasters, 
Sedgefield  Inn,  Greensboro. 

Oct.  10-11:  Alabama  Assn.  of  Broadcasters,  Staf- 
ford Hotel,  Tuscaloosa. 

Oct.  10-11:  Mutual  Advertising  Agency  Network, 
fourth-quarterly  business  meeting-workshop, 
Bismarck  Hotel,  Chicago. 

Oct.  10-11:  Nebraska  AP  Radio-TV  Assn.,  annual 
meeting,  Lincoln. 

Oct.  10-12:  AWRT,  Heart  of  America  conference, 
Muehlebach  Hotel,  Kansas  City,  Mo. 

Oct.  11:  UPI  Broadcasters  of  Michigan,  Hotel 
Olds,  Lansing. 

Oct.  11-12:  Missouri  AP  Broadcasters  Assn., 
annual  meeting,  Jefferson  City. 

Oct.  12-15:  AAAA,  western  region's  annual  meet- 
ing, El  Mirador,  Palm  Springs,  Calif. 

Oct.  13:  New  York  AP  Broadcasters  Assn,  an- 
nual meeting,  Sheraton-Ten  Eyck  Hotel, 
Albany. 

Oct.  13:  Virginia  AP  Broadcasters  Assn.,  annual 
meeting,  Hotel  Roanoke,  Roanoke. 

Oct.  13-15:  National  Electronics  Conference,  Ho- 
tel Sherman,  Chicago. 

Oct.  13-15:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Chesmotel  Lodge,  Hopkinsville. 

Oct.  14-17:  National  Assn.  of  Educational  Broad- 
casters, annual  convention,  Sheraton-Fonte- 
nelle  Hotel,  Omaha,  Neb. 

Oct.  15:  Massachusetts  Assn.  of  Broadcasters, 
University  Club,  Boston. 

Oct.  15-19:  Radio  Television  News  Directors 
Assn.,  annual  convention,  Sheraton-Blackstone 
Hotel,  Chicago. 

Oct.  16-18:  Missouri  Broadcasters  Assn.,  St.  Louis. 

Oct.  17-19:  Women's  Advertising  Clubs,  Midwest 
inter-city  conference,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  19-21:  Inland  Daily  Press  Assn.,  annual 
meeting,  Drake  Hotel,  Chicago. 

Oct.  19:  Ohio  Assn.  of  Broadcasters,  annual  con- 
vention, Athletic  Club,  Columbus. 

Oct.  20-24:  Society  of  Motion  Picture  &  Tele- 
vision Engineers,  84th  semi-annual  conven- 
tion, Sheraton-Cadillac  Hotel,  Detroit,  Mich. 

Oct.  21-22:  Illinois  Broadcasters  Assn.,  fall  meet- 
ing, Inman  Hotel,  Champaign. 

Oct.  22-24:  NBC  Radio  and  Television  affiliates 
annual  meeting.  Plaza  Hotel,  New  York. 

Oct.  23-24:  Audit  Bureau  of  Circulation,  44th 
annual  meeting,  Drake  Hotel,  Chicago. 

Oct.  23-25:  AFA,  10th  district  convention,  Lub- 
bock, Tev. 

Oct.  24-26:  AFA,  third  district  convention,  Ra- 
leigh, N.  C. 

Oct.  25:  UPI  Broadcasters  of  Indiana,  fall  meet- 
ing. Van  Orman  Northcrest  Hotel,  Fort  Wayne. 

Oct.  25-26:  AWRT,  Pennsylvania  conference, 
Erie. 

Oct.  27-28:  AAAA,  eastern  region's  annual  meet- 
ing, Biltmore  Hotel,  New  York  City. 

Oct.  28-29:  Central  Canada  Broadcasters  Assn., 
Westbury  Hotel,  Toronto,  Ont. 

Oct.  29-30:  CBS  Radio  Affiliates  Assn.,  annual 
convention,  Waldorf-Astoria  Hotel,  New  York 
City. 

Oct.  31 :  AFA,  second  district  meeting,  Shoreham 

Hotel.  Washington. 
Oct.  31-Nov.  2:  Women's     Advertising  Clubs, 

Eastern  inter-city  conference,  Washington. 

November 

Nov.  5:  AAAA,  east-central  region's  annual 
meeting,  Commodore  Perry,  Toledo,  Ohio. 

Nov.  9-12:  Assn.  of  National  Advertisers  fall 
meeting,  The  Homestead,  Hot  Springs,  Va. 

Nov.  13-14:  Tennessee  Assn.  of  Broadcasters, 
Knoxville. 

Nov.  13-15:  Missouri  Assn.  of  Broadcasters,  Chase 
Hotel,  St.  Louis. 

Nov.  14:  Oregon  Broadcasters  Assn.,  fall  meet- 
ing, Hotel  Marion,  Salem. 

Nov.  15-16:  AWRT,  Indiana  conference,  Indian- 
apolis. 

Nov.  16-19:  Broadcasters'  Promotion  Assn.,  third 

annual  convention,  Chase  Hotel,  St.  Louis. 
Nov.  19:  Television  Bureau  of  Advertising,  board 

of  directors  meeting,  Waldorf-Astoria  Hotel, 

New  York  City. 
Nov.  19:  ABC-TV  Primary  Affiliates,  meeting, 

New  York. 

Nov.  20:  TvB,  sales  advisory  committee  meet- 
ing, Waldorf-Astoria  Hotel,  New  York  City. 

Nov.  20-21:  National  Business  Publications, 
Chicago    regional    conference.    Drake  Hotel, 

Chicago. 

Nov.  21:  TvB,  annual  meeting  of  members,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

NAB  FALL  CONFERENCES 

Oct.  13-14,  Schroeder  Hotel,  Milwaukee. 

Oct.  16-17,  Radisson  Hotel,  Minneapolis. 

Oct.  20-21,  Somerset  Hotel,  Boston. 

Oct.  27-28.  Statler  Hilton  Hotel.  Washington,  D.  C. 

Broadcasting 


American  Research  Bureau  is  proud  to  announce  its  complete 
NEW  and  EXPANDED  service. 


In  addition  to  its  instantaneous  reports  inaugurated 

commercially  in  New  York  September  1st,  ARB  is  transforming 
and  enlarging  its  service  in  these  important  respects: 


ONE-WEEK/FOUR-WEEK  REPORTS  ®  to  be  issued  regularly  through- 
out ARB's  entire  Basic  100-Market  Group — excepting  only  those  cities  served 
by  local  EElillilliKi  or  surveyed  every  single  month.  The  One-Week  Four- 
Week  thus  becomes  ARB's  standard  diary  report  format,  furnishing 
(1)  a  four-week  average  rating  to  measure  those  time  periods  where  program- 
ming remains  unchanged;  and  (2)  a  one-week  rating  to  measure  those  periods 
where  programming  varies. 


MORE  FREQUENT  REPORTS— a  minimum  of  3  One-Week/Four-Week 
surveys  (equivalent  to  6  reports)  per  year  scheduled  for  smaller  markets. 
Frequency  of  reporting  for  larger  markets  correspondingly  increased. 


3 .  150  MARKETS  GUARANTEED— more  than  ever  before,  more  than  any 
other  television  rating  service. 


DAYTIME  AUDIENCE  COMPOSITION  DATA  and  cumulative  ratings 
for  multi-weekly  daytime  and  nighttime  shows  to  be  added  to  all  diary  rating 
reports.  Also  day-by-day  weather  information  . 

And,  for  ARB's  advertising  agency  subscribers — 


'..  THE  100-CITY  PACKAGE  WILL  INCLUDE  not  only  local  market  Diary 
reports  and  Total  Television  Area  reports,  but  also: 

•  fM'-IHfliKI  Reports  for  New  York.  Los  Angeles,  Chicago 

•  Seven-City  Multi-Network  (JjjjJy^JJJ  Reports 

•  '  The  TV -National  Network  Reports 


In  keeping  with  its  continuing  efforts  to  improve  the  reliability  and  utility 
of  television  research,  ARB  is  pleased  to  make  available  this  complete 
schedule  of  audience  measurement  data  —  the  industry's  finest  and  most 
comprehensive. 

Your  ARB  office  will  be  happy  to  furnish  details. 


AMERICAN  RESEARCH  BUREAU,  INC. 

WASHINGTON  •  4320  Ammendale  Road,  Beltsville,  Md.,  WEbster  5-2600 

NEW  YORK  •  400  Park  Avenue,  New  York  22,  N.  Y.,  PLaza  1-5577 

CHICAGO  •  2105  Tribune  Tower,  Chicago  11,  III.,  SUperior  7-3388 

LOS  ANGELES  •  6223  Selma  Avenue,  Hollywood,  Calif.,  Hollywood  9-1683 


JUST  PUBLISHED 

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BROADCASTING 


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AJL  separate  directories  in- 
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•  tv  stations 

•  am  stations 

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•  educational  stations 

•  networks 

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plm — 

market  data,  billings,  ratings,  pro- 
grams, awards,  talent,  historical 
facts — all  arranged  and  indexed 
for  instant  reference 

station  listings  by  state  and  city 
show  executive  personnel,  net- 
work, power,  frequency  or  chan- 
nel; separate  directories  by  call 
letters,  frequencies,  newspaper  and 
group  ownership 

•  subscription  copies  now  being 
mailed 

•  limited    number    available  at 
$4.00  per  copy 

ORDER  TODAY 

BROADCASTING 

^KHEr  THE   SUSlNLSSwetKLV  OF  TELEVISION  AND  RADIO 

Circulation  Department 
1735  DeSales  Street,  N.W. 
Washington  6,  D.  C. 

*published  every  September  as  53rd  issue 
of  BROADCASTING— The  Businessweekly  of 
Television    and  Radio 


PROGRAM  SERVICES 

Dannett  Named  as  Counsel 
To  Radio  Music  Negotiators 

Emanuel  Dannett,  one  of  the  attorneys 
active  in  the  formation  of  Broadcast  Music 
Inc.  in  1940,  last  week  was  named  counsel 
to  the  All-Industry  Radio  Music  License 
Committee. 

Robert  T.  Mason  of  WMRN  Marion, 
Ohio,  chairman  of  the  committee,  an- 
nounced the  appointment  after  a  two-day 
meeting  of  the  group 
and  also  said  plans 
had  been  perfected 
"for  the  immediate 
negotiation  of  agree- 
ments with  ASCAP 
and  BMI."  ASCAP 
radio  music  licenses 
expire  Dec.  31, 
BMI's  next  March. 

It  also  was  dis- 
closed for  the  first 
time  that  the  com- 
mittee  will  "consider  MR"  DANNETT 

existing  agreements"  with  SESAC,  third 
major  music  licensing  organization.  Com- 
mittee members  noted  that  SESAC  licenses 
lack  the  general  uniformity  of  those  issued 
by  BMI  and  ASCAP. 

Mr.  Dannett  is  a  member  of  the  New 
York  law  firm  of  McGoldrick,  Dannett, 
Horowitz  &  Golub.  He  has  been  identified 
with  broadcast  music  licensing  for  many 
years.  He  was  co-counsel  for  Mutual  from 
its  formation  in  1934  and  later  was  general 
counsel  for  15  years  until  1954.  He  current- 
ly represents  CBS  in  some  legal  matters,  is 
counsel  for  WPAT  Patterson,  N.  J.,  and  is 
a  board  member  of  WPAT  and  WITI  Mil- 
waukee. 

In  television  license  negotiations  of  recent 
years  the  all-industry  committees  have  been 
represented  by  former  Judge  Simon  H.  Rif- 
kind. 

Although  the  radio  committee  plans  to 
negotiate  with  both  ASCAP  and  BMI  and 
"consider"  SESAC  agreements,  it  is  ex- 
pected to  take  these  assignments  one  at  a 
time,  starting  with  ASCAP  since  these  li- 
censes expire  first.  Authorities  expected  their 
first  meeting  with  ASCAP  to  be  held  within 
three  or  four  weeks. 

The  committee,  authorized  at  the  NAB 
convention  in  April  and  elected  by  industry- 
wide vote  in  July  [Program  Services,  July 
21],  consists  of  17  members  representing 
radio  stations  in  all  sections  of  the  U.  S. 

BMI  Gets  Look  at  ASCAP  Records 

After  some  two  years  of  trying,  BMI 
last  week  got  permission  to  examine  the 
performance  cards  of  the  American  So- 
ciety of  Composers,  Authors  &  Publishers. 
In  federal  court  in  New  York  ASCAP  at- 
torneys consented  to  a  BMI  motion  that  the 
data,  showing  the  performance  records  of 
ASCAP  tunes,  be  made  available.  BMI 
claims  it  needs  to  study  the  performance 
data  in  preparing  its  defense  against  the 
$150  million  lawsuit  brought  by  33  ASCAP 
songwriters  more  than  four  years  ago.  It 
has  had  a  standing  offer  to  make  its  own 
performance  records  available  to  the  33 
plaintiffs  and  ASCAP  if  BMI  were  given  ac- 
cess to  the  ASCAP  data. 


THOSE  MUSICAL  NOTES 

ASCAP's  income  in  the  first  eight 
months  of  1958  totaled  $19,291,984, 
all  but  $172,821  of  it  from  licensees 
for  the  use  of  the  music  of  ASCAP 
members,  George  Hoffman,  comp- 
troller, reported  Tuesday  (Sept.  30)  at 
a  west  coast  membership  meeting  in 
Los  Angeles.  ASCAP  membership 
now  includes  1,190  active  publisher 
members  and  4,167  active  writer 
members,  with  185  non-participating 
publisher  and  680  non-participating 
writer  memberships. 


Broadcast  News  Bureau  Service 
Will  Offer  Indies  Capital  News 

Daily  telephone  reports  from  Broadcast 
News  Bureau,  Washington,  is  available 
to  stations  starting  today  (Oct.  6).  The 
new  service  has  a  fresh  two-minute 
"news  in  depth"  feature  ready  every  five 
hours  between  6  a.m.-9  p.m.  Monday 
through  Friday  and  10  a.m.-3  p.m.  on  Sat- 
urday. Subscribers,  limited  to  one  a  market, 
call  BNB  two  or  three  times  a  day  and 
tape  the  bulletins  over  the  phone.  The  bu- 
reau personalizes  the  service  by  tagging 
individual  call  letters  onto  each  report. 

Free  auditions  or  further  information  may 
be  obtained  from  F.  M.  Randolph,  manag- 
ing director.  Broadcast  News  Bureau,  605 
14th  St.,  N.  W.,  Washington  5,  D.  C. 

PROGRAM  SERVICE  SHORTS 

Standard  Radio  Transcription  Services  Inc., 

Chicago,  announces  "coming  attractions" 
in  production  to  be  offered  to  broadcasters 
during  NAB  regional  conferences.  Addi- 
tions are  "Super  Hi-Fi  Sound  Effects  Col- 
lection;" "Buy  Lines,"  monthly  service  of 
commercial  lead-ins  and  one  line  gags; 
"Short  Musical  Selections,"  group  of  three 
Billy  Mills  discs  comprising  total  of  51 
standard  tunes,  to  be  made  available  as 
package;  "Medal  of  Honor,"  series  of  5- 
minute  open-end  narrations  about  acts  of 
valor  or  heroism  in  military  or  civilian  life, 
and  "Something  to  Remember,"  15-minute 
open-end  shows  with  musical  standards 
and  romantic  narration. 

Goodson-Todman,  program  packager, 
moves  from  41  E.  57th  St.,  to  House  of 
Seagram,  375  Park  Ave.,  New  York.  Phone, 
Plaza  1-0600,  remains  same. 

Richard  P.  Doherry,  tv  and  radio  manage- 
ment, adds  program  distribution  to  his  ad- 
visory services  by  offering  copyrighted 
Dialing  for  Dollars,  local  radio-tv  show 
over  WCBM  and  WMAR-TV,  both  Balti- 
more. 

Capitol  Records  Inc.,  Hollywood,  has  de- 
clared extra  dividend  of  15  cents  per  share 
in  addition  to  regular  quarterly  rate  of  25 
cents.  Dividends  are  payable  Sept.  30  to 
stockholders  of  record  Sept.  15.  Capitol 
announced  gross  sales  for  year  ended  June 
30,  1958,  totaled  $43,694,818  against  $35,- 
108,401  for  last  year.  Decline  in  net  income 
from  $3,239,362  to  $2,777,755  was  at- 
tributed to  start  of  new  enterprises. 


Page  76    •    October  6,  1958 


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October  6,  1958    •    Page  77 


i  '      '     •'    :  '  .  '  .  •  •  V.-''  ■•  ■•  . 

!     Now,  you  say  when 

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|  Recorder  can  be  played  back  on  any  other  VR-1000,  anywhere. 

Never  before  have  sponsors  been  able  to  schedule  commercials  to  reach  selected  audiences  so  easily. 
Never  have  stations  had  so  many  "live"  availabilities  to  offer. 

1  Get  the  complete  story  on  the  many  things  Videotape  Recording  can  do  for  you.  Write  today. 

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CONVERTS  TO  COLOR  ANYTIME  •  LIVE  QUALITY  •  IMMEDIATE  PLAYBACK  •  PRACTICAL  EDITING  •  TAPES  INTERCHANGEABLE  •  TAPES  ERASABLE,  REUSABLE  •  LOWEST  OVERALL  COST 

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850    CHARTER    STREET,   REDWOOD    CITY,  CALIFORNIA 

Ampex 

Offices  in  Principal  Cities 

CORPORATION 

professional 

products  division 

i  *TM   AMPEX  CORP. 


Page  78    •    October  6,  1958 


Broadcast 


MANUFACTURING 

CBS  LABS  NEW  CENTER  AT  STAMFORD  READY 


Dedication  ceremonies  will  be  held  tomor- 
row (Oct.  7)  for  the  new  research  center 
of  CBS  Labs  on  a  23-acre  site  in  Stamford, 
Conn.  The  principal  speaker  will  be  Roy  W. 
Johnson,  director  of  the  Defense  Dept.'s 
Advanced  Research  Projects  Agency,  and 
dignitaries  invited  include  Gov.  Abraham 
Ribicoff  of  Connecticut,  Mayor  Webster  C. 
Givens  of  Stamford  and  high-ranking  offi- 
cers of  the  Army,  Navy  and  Air  Force. 

CBS  Labs,  a  division  of  CBS  Inc.,  has 
been  located  up  to  now  in  the  headquarters 
building  of  CBS  at  485  Madison  Ave.,  New 
York,  N.  Y.  The  new  center  is  said  to  con- 
tain modern  facilities  and  instrumentation 
for  research  and  development  in  such  fields 
as  audio-video  systems,  solid  state  physics, 
physical  chemistry,  optics,  vacuum  tubes, 
data  processing  systems,  and  electronics  for 
communications  and  other  applications.  Dr. 
Peter  C.  Goldmark  is  president  of  CBS 
Labs. 

Ground  for  the  center  was  broken  in  the 
fall  of  1957.  At  that  time,  Dr.  Frank  Stan- 
ton, CBS  president,  said  the  program  of  the 
laboratory  was  expanding  in  three  areas: 
improved  audio  and  video  techniques,  elec- 
tronics projects  under  government  contract 
for  military  and  other  purposes  and  more 
comprehensive  applied  research  for  industry. 


New  York  Meeting,  Show 
Both  Devoted  to  Stereo 

Stereophonies  blasted  New  York  City's 
Eighth  Ave.  and  35th  St.  last  week. 

On  the  West  Side,  at  the  Hotel  New  York- 
er, the  Audio  Engineering  Society  met  for 
its  tenth  annual  convention  and  exhibition 
and  devoted  itself  studiously  to  highly  tech- 
nical papers  on  the  engineering  aspects  of 
the  new  audio  art,  including  multiplex  fm 
broadcasting. 

Across  the  street  at  the  New  York  Trade 
Show  Bldg.,  equipment  and  component 
manufacturers  treated  the  public  visually — 
and  audibly — to  the  latest  of  their  wares  at 
the  New  York  high  fidelity  show  sponsored 
by  the  Institute  of  High  Fidelity  Manufac- 
turers. Mayor  Robert  F.  Wagner  proclaimed 
the  occasion  "Stereo  High  Fidelity  Week" 
and  an  estimated  50,000  persons  were  ex- 
pected to  attend.  The  institute  estimates  hi-fi 
component  and  home  music  system  sales 
this  year  will  range  $250-260  million,  well 
above  last  year's  $225  million. 

While  exhibitors  happily  acclaimed  stereo 
to  be  the  hottest  innovation  to  hit  the  trade 
since  the  long-playing  record,  many  felt 
the  public  is  dragging  its  heels  on  making 
purchases,  waiting  for  the  confusion  to  be 
cleared  concerning  various  practical  aspects 
of  technical  standards  and  general  avail- 
ability of  equipment,  discs  and  tapes.  Others 
held  it's  much  too  early  to  judge  trends. 

RCA  expects  to  bring  out  its  initial  stereo- 
tape  cartridge  musical  releases  within  a 
month.  Most  major  record  labels  already 
have  initial  stereo  discs  on  the  market  or 
soon  will  have,  while  the  equipment  to  play 
them  was  in  much  evidence  among  manu- 

BRO ADCASTING 


ADMINISTRATIVE  offices  at  Stamford  have 
floor-to-ceiling  windows  facing  an  inner 
courtyard  in  which  a  sound  capsule  has 
been  embedded.  The  capsule,  to  be  removed 
in  the  year  2057,  contains  three  "I  Can 
Hear  It  Now"  long  playing  records  which 
relate  events  of  the  first  half  of  the  20th 
century  as  described  by  Edward  R.  Murrow. 


facturers'  exhibits,  including  am-fm  tuners. 

On  Friday  (Oct.  3),  at  the  Audio  Engi- 
neering Society  gathering,  Murray  G.  Cros- 
by, president  of  Crosby  Labs,  Hicksville, 
N.  Y.,  described  the  performance  character- 
istics of  the  "compatible"  fm  multiplex 
stereo  transmission  system  which  his  firm 
is  proposing  before  the  FCC.  The  system  is 
compatible  to  the  mon-aural  listener  as  well 
as  the  multiplex  stereo  listeners,  since  the 
two  music  channels  are  mixed  and  then  fed 
to  the  main  program  channel,  with  the  sub- 
tracted "difference"  or  reverse  phase  of  the 
two  channels  fed  to  the  subcarrier.  The  home 
multiplex  receiver  or  adapter  separates  the 
channels  again  for  feed  to  separate  speakers. 
In  stereo  methods,  one  music  channel  goes 
on  the  main  program  channel,  the  second 
channel  on  to  the  subcarrier,  so  that  the 
mon-aural  listener  can  hear  only  one  chan- 
nel or  pick-up  microphone. 

The  Crosby  system  has  been  in  test  on 
WBAI  (FM)  New  York  since  Sept.  12  and 
daily  last  week  from  the  WBAI  studios  at 
the  high  fidelity  show,  using  experimental 
authorization  under  the  call  KE2XXT.  Oth- 
er New  York  stations  exhibiting  at  the  fair 
included  WQXR-AM-FM  and  WRFM 
(FM). 

On  the  program  Friday  with  Mr.  Crosby 
were  William  S.  Halstead,  Multiplex  Service 
Corp.,  New  York,  and  Richard  Burden 
Assoc.,  Mt.  Kisco,  N.  Y.,  who  reviewed  de- 
velopments of  multiplex  stereocasting,  be- 
ginning with  the  first  experimental  trans- 
missions on  fm  in  1950. 

Other  broadcast  papers  were  given  by 
George  H.  Grenier,  General  Electric  Co.,  on 
stability  considerations  in  high  fidelity  am- 
plifiers; W.  S.  Bachman,  Columbia  Records 


"How  to  be  in  two 
places  at  once" 


Mr.  Joel  Chaseman 
Program  Manager,  WJZ-TV 
Television  Hill,  Baltimore 


"We  Videotaped*  a  busy  candi- 
date's campaign  speech.  He  was 
on  the  air  "live"  and  actively 
campaigning  at  the  same  time- 
literally  in  two  places  at  one 
time,  thanks  to  our  Videotape* 
Recorder. 


Ami 

3EX 

CORPORATION 

850  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  division 


*TM  Ampex  Corporation 


October  6,  1958    •    Page  79 


MANUFACTURING  continued 


Inc.,  and  B.  B.  Bauer,  H.  Hollywood  and  G. 
Maerkle,  all  CBS  Labs,  on  single  push-pull 
stage  amplifiers  for  stereophonic  sound  re- 
production, and  J.  Rodriguez  De  Miranda, 
of  N.  V.  Philips,  Eindhoven,  Holland,  on  de- 
signing a  multi-purpose  stereo  pre-amplifier. 

Earlier  in  the  week,  Albert  C.  Travis  Jr., 
Broadcast  Equipment  Specialties  Corp.,  Bea- 
con, N.  Y.,  presented  a  paper  on  evolution 
of  a  successful  spring-driven  broadcast  qual- 
ity tape  recorder,  which  the  firm  is  market- 
ing to  stations  for  news  purposes.  It  operates 
on  dry  batteries.  Frank  Radocy,  Audio  De- 
vices Inc.,  New  York,  introduced  to  the 
convention  his  firm's  newest  professional 
product  offering,  the  Echoraser,  a  static  de- 
vice designed  to  reduce  the  intensity  of  layer 
to  layer  signal  transfer  on  tape,  otherwise 
known  as  "print-through." 

Some  70  papers  on  other  aspects  of  audio 
engineering,  many  on  stereo,  were  read  be- 
fore the  convention. 

Ham  Tv  Package  From  Electron 

Electron  Corp.,  Dallas  (subsidiary  of 
Ling  Electronics  Inc.,  Culver  City,  Calif.), 
announces  its  Ling-Mitter,  amateur  tv  trans- 
mitter, is  in  production.  The  ham  transmit- 
ter, said  to  be  the  first  on  the  market,  op- 
erates on  FCC-allocated  420-450  mc  with 
50  w  (video  only).  Price  of  the  complete 
equipment  (including  transmitter,  antenna, 
camera,  monitor,  etc.)  is  $2,495  FOB 
Dallas. 


Man-Made  Rubies  at  Michigan 
Promise  Greater  Tv  Reception 

Television  reception  over  much  greater 
distances  than  now  possible  and  communi- 
cation with  space  vehicles  is  promised  from 
U.  of  Michigan  experiments  with  man-made 
rubies. 

The  "ruby  maser,"  a  low  temperature  de- 
vice said  to  be  able  to  out  perform  electron 
tubes  and  transistors,  has  been  developed  at 
the  university.  The  maser  harnesses  the  gy- 
roscopic motion  of  electrons  at  near-zero 
temperatures  to  amplify  very  weak  radio 
signals.  Sensitivity  is  such  that  the  instru- 
ment can  detect  the  small  natural  radio 
emission  from  objects  warmer  than  the  ruby. 
It  reportedly  can  discern  radiation  from 
cool  matter  a  short  distance  away  or  from 
invisible  stars  thousands  of  light  years  dis- 
tant. 

The  university  is  planning  to  incorporate 
the  system  into  the  85-ft.  radio  telescope  it 
is  constructing. 

MANUFACTURING  SHORTS 

SOS  Cinema  Supply  Corp.,  N.  Y.,  an- 
nounces distribution  of  Studio  Quik  Splicer, 
designed  for  splicing  both  16  mm  and 
35  mm  as  well  as  magnetic  tape.  Butt 
splicer  may  be  used  for  all  types  of  film 
bases  as  well  as  optical  or  magnetic  sound 
tracks.  Molnar  type  is  applied  which  is 
permanent,  reportedly  will  not  dry  out  or 


Micro  Wave  Relay 
Beam  Reflector  Head 

Perfect  for  parabolas  up 
to  6-ft.  diameter.  With- 
stands torques  of  225  ft. 
pounds  in  elevation  and 
150  ft.  pounds  in  azi- 
muth. Environmental 
treated  for  extreme  wea- 
ther conditions. 
$  285.00  Relay  Tilt 
Head  Only 


microwave  relays 
conquer  space  barriers 

Whether  it's  a  fixed  station  or  a  mobile  unit,  Ceco 
microwave  equipment  surmounts  the  communica- 
tion barrier.  Because  Ceco  equipment  is  built  to 
a  quality  that  is  actually  higher  than  the  official 
standards.  For  dependable  pickup  and  relay  under 
adverse  climatic  conditions,  you're  wise  to  play 
safe  with  Ceco. 

ALL   METAL  TRIPOD 

Has  cast  top  flange  and 
upper  leg  portion  made 
of  one  piece  aluminum 
alloy  castings.  Legs  slide 
easily  and  have  tie-rods 
to  center  for  automatic 
leveling.  Accepts 
Balanced  TV  Head, 
Micro  Wave  Relay  Beam 
Reflector  Headcnius.) 
and  other  similar 
professional  tripod 
heads.  $260.00 
Metal  Tripod  only. 


FRANK    C.  ZUCKER 


(7flm€Rfl  €(^jip!ti€iit  (6.,  mc 


Dept.  B  31 5 


West  43rd  St,   New  York  36,  N.  Y.  JUdson  6-1420 


Page  80    •    October  6,  1958 


shrink  and  is  unaffected  by  common  film 
cleaning  agency.  Price:  $79.50.  Quik- 
Splices  are  available  in  dispenser  contain- 
ing 250  splices  for  $5  per  package.  Free 
samples  of  Quik-Splice  tape  and  illustrated 
brochure  upon  request  to  SOS  Cinema  Sup- 
ply Corp.,  602  W.  52nd  St.,  New  York  19. 

Mitchell  Cam- 
era Corp.,  Glen- 
dale,  Calif.,  an- 
nounces Mitch- 
ell Varifocal 
||  Close-up  Unit 
||  designed  for 
close-up  scenes 
often  required 
for  filmed  tv  commercials.  Unit  contains 
own  lens,  also  eliminates  setup  time  with 
use  of  flexible  extension  tubes.  Deep  draw 
extension  bellows  permits  infinite  focus  and 
affords  wide  range  of  photography  from 
normal  (XI)  to  larger  than  normal  (X10). 
Adapters  permit  use  with  16  mm  and  BNC 
Mitchells,  also  NC  and  Standard  Mitchell 
cameras.  Write  Mitchell  Camera  Corp.,  666 
W.  Harvard  St.,  Glendale  4,  Calif. 

Audio  Devices  Inc.,  N.  Y.,  has  reported 
steep  rise  in  magnetic  tape  sales  in  first  six 
months  of  1958  amounting  to  increase  of 
31%  over  similar  period  last  year.  Total 
sales  for  period  on  all  products  were  $3,- 
055,000  as  against  $2,350,000  for  first  six 
months  last  year.  Earnings  from  magnetic 
tape  and  disc  sales  for  six-month  period 
this  year  were  $176,967  after  taxes,  equal 
to  22.4  cents  per  share  on  788,457  shares 
of  common  stock  outstanding,  comparing 
with  $157,762  for  same  period  of  1957  or 
24.3  cents  per  share  on  650,051  shares  of 
stock  then  outstanding. 

Telectrosonic  Corp.,  Long  Island  City,  N.Y., 
introduces  new  2-speed  high  fidelity  portable 
tape  recorder  which  takes  up  to  seven-inch 
reel.  New  recorder,  model  1970,  is  priced 
at  $99.95.  Total  weight  is  19Vi  lbs.  and 
overall  size  is  15  inches  x  8  inches  x 
ll5/8  inches.  It  offers  dual  speeds  of  33A 
ips  and  IV2  ips  with  dual  track  recording 
which  allow  for  up  to  four  hours  of  playing 
time  at  334  ips.  One  hour  of  tape  on  seven- 
inch  reel  and  seven-inch  take-up  reel 
are  included  in  selling  price  as  well  as  full 
frequency  crystal  microphone. 

Allied  Radio  Corp.,  Chicago,  distributors  of 
electronic  parts  and  equipment,  announces 
release  of  1959  general  catalog.  Book  con- 
sists of  452  pages  (208  pages  in  rotogravure 
and  4-color  covers)  and  lists  32,000  items. 
Special  emphasis  has  been  placed  on  equip- 
ment and  components  for  broadcasting  field. 
For  free  buying  guide  write  Allied,  100  N. 
Western  Ave.,  Chicago  80,  111. 

Reeves  Soundcraft  Corp.,  manufacturer  of 
magnetic  recording  products,  has  moved 
into  new  plant  on  Great  Pasture  Road, 
Danbury,  Conn.;  telephone:  Pioneer  3-7601. 

General  Electric  Co.  has  made  available 
through  distributors  receiving  tube  inter- 
changeability  chart,  listing  122  replacements 
for  180  popular  tv  and  radio  types. 

Sylvania  Electronic  Tubes  (division  of  Syl- 
vanla  Electric  Products  Inc.)  announces  ten 

Broadcasting 


there's  only  one  shortcut 
to  sales  success  in 
WBEN-TV  land 

it's  on  channel  4... 
where  your 
TV  dollars 
count  for  more ! 


Corry  O 


NEW  YORK 


WARREN 


ELK 


Planning  a  trip  to  the 
promised  land  of  profitable 
promotion?  Then,  be  sure  to  route 
your  TV  dollars  through  WBEN-TV 
land.  Take  Channel  4  all  the  way, 
for  no  other  area  station  delivers  so  large 
an  audience,  so  consistently;  and  routes  you  through 
every  important  segment  of  this  big  spending 
market.  It's  a  tour  de  force— Channel  4's  ability  to  reach  and 
sell  the  4,000,000  consumers  in  WBEN-TV  land. 
Call  HAERINGTON,  RIGHTER  and  PARSONS,  our  national 
representatives  and  let  them  map  out  your  itinerary. 


M    c    K    E    A  N 


PENNSYLVANIA 


POTTER 

oCoudersport 


CH. 


WBEN-TV 


CBS  in  Buffalo 


i 


A 


I 


THE  BUFFALO  EVENING  NEWS  STATION 


Broadcasting  October  6,  1958    •    Page  81 


J 


PULSE 


100% 
WHOLE 
SAMPLE 

Of  the  three  major  television  services,  Pulse 
alone  delivers  the  complete  sample  contracted 
for — a  pre-determined  sample  of  high 
accuracy. 

Unlike  mail-diary,  meter,  or  telephone 
methods  that  miss  millions — the  education- 
ally handicapped  millions  unable  to  cooperate 
in  paper  work;  the  indifferent  millions  who 
refuse  the  chore  of  record  keeping;  the  mil- 
lions who  lack  telephones — Pulse  alone  uses 
direct,  face-to-face  interviewing  right  in  the 
home. 

Since  1941  Pulse  has  developed  accredited 
techniques  of  sampling,  a  tremendous  opera- 
tion, the  largest  known  to  the  broadcast  in- 
dustry— in  fact,  the  largest  sampling  outside 
the  U.  S.  Census. 

Looking  at  a  typical  example:  you  have  a 
night-time  Television  Network  program? 
Pulse's  sample  "Base  6,000"  for  your  show 
means  that  Pulse  interviewers  actually  talk 
with  6,000  different  families  about  your 
show.  This  sample  of  identical  size — but  dif- 
ferent families — is  repeated  next  month,  and 
the  next,  and  the  next,  a  staggering  cumula- 
tive total.  No  panel  bias,  no  inertia. 

In  an  interesting  new  slide  presentation, 
we  have  compressed  the  essential  Pulse 
pluses.  See  it.  Let  your  own  judgment,  not 
hearsay,  decide  whether  or  not  your  firm  can 
use  this  vital  assist,  profitably.  We  reported 
222  different  U.  S.  markets  last  year,  more 
this  year.  Please  write.  Or  for  an  appoint- 
ment at  your  own  best  convenience,  phone 
Judson  6-3316. 


Pulse  rings  doorbells 
. . .  interviews  families 
in  their  homes 


Largest  Scientific  Sampling 

"Only  U.S.  Census  talks  with  more  families" 

730  FIFTH  AVENUE 
NEW  YORK  19,  NEW  YORK 

ULSE,  Inc. 

LOS  ANGELES  •  CHICAGO  •  LONDON 


TRADE  ASSNS. 


CONTINUED 


additions  to  renewal  line,  including  nine  re- 
ceiving tubes  for  tv  receiver  applications  and 
one  tube  designed  for  use  in  auto  radios. 

Litton  Industries  Inc.,  Beverly  Hills,  Calif., 
has  purchased  Westrex  Corp.,  thus  gaining 
50-nation  distribution  network  for  its  elec- 
tronic products.  Westrex  foreign  offices  have 
begun  distribution  of  Litton  communication 
equipment,  radar  antennas,  instrument  land- 
ing systems  and  medical  x-ray  units. 

Corning  Glass  Works,  Corning,  N.  Y.,  an- 
nounces shatterproof,  dustfree  contoured 
twin  panel  tube.  Tube  consists  of  second 
contoured  glass  face  panel  laminated  perma- 
nently to  original  bulb,  eliminating  need  for 
present  front  safety  plate. 

David  Bogen  Co.  (division  of  The  Siegler 
Corp.).  N.  Y.,  introduces  wall-mounting 
home  music  system  of  stereophonic  parts 
known  as  "Music  Wall"  designed  by  com- 
pany to  win  lady  of  house  to  hi  fi.  David 
Bogen  has  also  introduced  two  new  stereo- 
phonic preamplifier-amplifier  combinations 
and  am-fm  stereo  tuner.  For  complete  in- 
formation write  Wolcott  &  Associates,  420 
Lexington  Ave.,  N.  Y.  17,  N.  Y. 

Allied  Radio  Corp.,  Chicago,  announces  re- 
lease of  new  Knight  Stereo  Ensemble  con- 
sisting of  KN-734  deluxe  34-watt  stereo  am- 
plifier and  KN-120  deluxe  stereo  basic  fm- 
am  tuner.  Ensemble  may  be  placed  on  table- 
top,  bookshelf.  Price:  $244.  Available  from 
Allied  Radio  Corp.,  100  N.  Western  Ave., 
Chicago  80,  111. 

RCA  reports  antenna  shipments  of  six-sec- 
tion superturnstile  to  WDAY-TV  Fargo,  and 
uhf  pylon  ultra-gain  to  WICS  (TV)  Spring- 
field, 111.,  as  well  as  10-kw  transmitter  to 
KXAB-TV  Aberdeen,  S.  D. 

Raytheon  Manufacturing  Co.,  Waltham, 
Mass.,  reports  release  of  two  new  products: 
L-band  ferrite  isolator  and  microwave  fer- 
rite  switch.  Isolator,  model  1LH2,  is  con- 
structed of  half-height  waveguide  to  reduce 
size  and  weight.  Switch,  model  SXL1,  pro- 
vides minimum  isolation  of  25  db  with  in- 
sertion loss  of  0.5  db  (maximum).  Data  are 
available  from  Raytheon  Manufacturing 
Co.,  Special  Microwave  Device  Group, 
Waltham  54,  Mass. 

Air-Way  Industries  Inc.,  Toledo,  announces 
sale  of  its  vacuum  cleaner  division  to  Wood- 
ruff Inc.  Other  divisions  of  Air-Way,  includ- 
ing White  Products  Corp.  and  Alumatic 
Corp.  of  America,  are  not  involved. 

Camera  Equipment  Co.,  N.  Y.,  announces 
its  appointment  as  exclusive  distributor  in 
East  for  Panavision  Brightness  Meter.  Meter 
provides  objective  analysis  of  screen  bright- 
ness, screen  brightness  distribution,  bright- 
ness seen  from  side  or  balcony  seat  and  de- 
termination of  screen  gain.  Meter  is  of 
"visual  comparison"  type.  Uses  only  single 
IV2  volt  flashlight  battery.  Price:  $97.50. 
Write  to  J.  M.  Kesslinger  &  Assoc.,  37  Say- 
brook  Place,  Newark  2,  N.  J. 

Ampex  Corp.,  Redwood  City,  Calif.,  has 
shipped  videotape  recorders  to  WNHC-TV 
New  Haven,  Conn.;  WSYR-TV  Syracuse, 
N.  Y.;  WHDH-TV  Boston,  Mass.,  and 
WJRT  (TV)  Flint,  Mich. 


PROFESSIONAL  SERVICES 

Wagg  Forms  Subsidiary 

Alfred  Wagg  Pictures,  Washington,  has 
announced  formation  of  International  In- 
formation Inc.  to  expand  the  publicity,  re- 
search and  still  and  motion  picture  services 
of  the  parent  company  by  assisting  adver- 
tising agencies,  international  organizations, 
governments  and  public  relations  firms  with 
overseas  operations. 

Firm  analysts,  familiar  with  local  con- 
ditions, will  direct  and  administer  market 
analyses,  sales  programs,  and  special  re- 
ports in  areas  where  local  facilities  are  not 
available.  Relationships  between  govern- 
ments and  commercial  firms  will  be  co- 
ordinated through  various  communications 
media.  The  company  is  headquartered  at 
7801  Woodmont  Ave.,  Washington  14, 
telephone  Oliver  6-9466. 

PROFESSIONAL  SERVICE  SHORTS 

Arthur  P.  Jacobs  Co.,  public  relations,  New 
York  office  is  at  3  E.  54th  St.,  Templeton 
8-0730.  Incorrect  address  and  phone  num- 
ber of  40  E.  49th  St.  (Plaza  9-6272)  given 
in  Broadcasting  Sept.  15  are  those  of 
Rogers  &  Cowan  Inc.,  formerly  part  of 
Rogers,  Cowan  &  Jacobs  Inc. 

The  Ritter  Co.  (dental  and  medical  equip- 
ment), Rochester,  N.  Y.,  names  Harshe- 
Rotman  Inc.,  Rochester,  for  public  rela- 
tions. 

W.  F.  Schrafft  &  Son  (confectionaries),  and 
Audio  Fidelity  Inc.  (stereophonic  records) 
appoint  Robert  S.  Taplinger  Assoc.,  N.  Y., 
as  public  relations  counsel. 

Studebaker-Packard  Corp.,  South  Bend, 
Ind.,  retains  Jim  Moran  Assoc.,  New  York, 
Chicago,  Miami  and  Hollywood,  as  product 
publicity  counselor.  S.  A.  Skillman,  S-P 
v.p.  and  general  sales  manager,  described 
appointment  as  part  of  "highly  aggressive 
merchandising  and  marketing  campaign"  to 
support  car  manufacturer's  1959  program. 

George  Greif  has  opened  his  own  personal 
management  office  at  9424  Dayton  Way, 
Beverly  Hills,  Calif.  Telephone:  Crestview 
4-7138.  Mr.  Greif  will  be  joined  by  pro- 
ducer Sanford  Scott  as  firm  associate. 
Greif's  clients  include  Billy  Eckstine  and 
The  Kirby  Stone  Four. 

Langworth  Feature  Programs  announces  an- 
other 17  radio  stations  have  signed  to  carry 
its  Jim  Ameche  Show,  which  is  now  heard 
in  15  states  from  Florida  to  Alaska,  Presi- 
dent John  D.  Langlois  has  announced. 
Station  sales  average  5Yi  hours  per  week. 
Syndicated  tape  package  features  Mr. 
Ameche  as  m.c.  of  "middle-of-the-road" 
popular  music  program  on  which  he  does 
all  music  introductions,  promotion  an- 
nouncements and  local  commercials  in  ad- 
dition to  providing  music. 

Buffalo  (N.  Y.)  Evening  News  began 
16-page  weekend  section  called  Tv-Radio 
Topics  Oct.  4.  Color  and  large  art  will  be 
featured  along  with  complete  weekly  pro- 
grams of  more  than  30  radio  and  tv  sta- 
tions in  western  New  York,  nearby  Penn- 
sylvania and  Ontario.  Wilbur  W.  Doeblin, 
assistant  chief  copy  editor  of  News,  will 
handle  Tv-Radio  Topics. 


Page  82    •    October  6,  1958 


Broadcasting 


PERSONNEL  RELATIONS 


NLRB  Starts  Hearings 
On  AFTRA  VTR  Plea 

The  National  Labor  Relations  Board 
last  Tuesday  started  to  hear  testimony  in 
New  York  on  a  petition  by  the  American 
Federation  of  Television  &  Radio  Artists 
asking  NLRB  to  hold  a  referendum  among 
performers  to  select  a  single  union  to  rep- 
resent them  in  the  videotape  commercial 
field. 

The  hearing  was  conducted  before  NLRB 
Examiner  John  J.  Carmody,  who  announced 
he  would  hear  testimony  and  send  the  rec- 
ord to  the  board  in  Washington  for  a  de- 
cision. Representatives  of  the  Screen  Actors 
Guild,  the  Screen  Extras  Guild  and  the 
three  television  networks  made  brief  state- 
ments on  opening  day  in  opposition  to  the 
petition  and  asked  that  it  be  dismissed. 

One  surprising  move  was  a  statement 
from  Guy  Farmer,  representing  BBDO,  J. 
Walter  Thompson  and  Young  &  Rubicam, 
in  which  the  agencies  reserved  decision  on 
their  position  with  respect  to  the  petition. 
During  a  preliminary  NLRB  hearing  on  the 
subject  early  last  summer,  these  agencies 
had  opposed  the  petition. 

Saul  Pryor,  trial  counsel  for  AFTRA, 
contended  that  tape  is  a  "revolutionary" 
concept  that  is  new  and  said  performers 
should  have  the  right  to  select  the  unit  that 
is  to  represent  them.  He  claimed  that  the 
production  of  tape  commercials  involves 
"exactly  the  same  techniques"  as  the  pro- 
duction of  live  commercials. 

AFTRA  has  jurisdiction  over  live  and 
taped  commercials  produced  at  networks 
and  stations,  while  SAG  has  jurisdiction 
over  filmed  commercials  produced  at  stu- 
dios. Its  latest  contract  signed  with  film  stu- 
dios (agencies  sign  letters  of  adherence  to 
the  contract)  grants  SAG  jurisdiction  over 
taped  commercials. 

William  Berger,  counsel  for  the  Screen 
Actors  Guild  and  Robert  Gilbert,  counsel 
for  the  Screen  Extras  Guild,  both  pointed 
out  that  their  unions  have  contracts  with 
film  producers,  granting  them  jurisdiction 
over  tane  produced  there  and  characterized 
AFTRA's  petition  as  an  attempt  to  "grab" 
control  of  the  VTR  commercial  field. 

The  hearing  is  expected  to  continue 
through  this  week. 


Union  Chief  Says  He  Will  Stay 
At  WCFL  Despite  Meany  Edict 

William  A.  Lee,  president  of  the  Chicago 
Federation  of  Labor  and  WCFL  there,  its 
independent  radio  outlet,  plans  to  continue 
in  that  post  indefinitely  despite  a  dual-job 
edict  from  AFL-CIO  president  George 
Meany. 

Mr.  Meany  had  ordered  Mr.  Lee  to  resign 
either  his  CFL  post  or  the  presidency  of 
Teamsters'  Local  734  (Chicago  bakery  driv- 
ers union).  Mr.  Lee  announced  his  decision 
Tuesday  after  a  CFL  executive  board  meet- 
ing in  Chicago. 

Earlier,  Mr.  Lee  reported  some  CIO 
forces  want  him  to  quit  one  of  his  positions 
and  there  were  indications  that  the  CIO 
(which  merges  officially  in  Illinois  with  the 

Broadcasting 


AFL  in  Peoria  Oct.  6)  covets  WCFL,  re- 
garded as  one  of  the  country's  more  profit- 
able independent  stations.  The  teamsters 
were  expelled  from  the  AFL  and  CFL  last 
Dec.  6. 

MGA,  Hecht-Hill-Lancaster  Sign; 
AFM  to  File  'Unfairness'  Charge 

Musicians  Guild  of  America  last  week 
announced  the  signing  of  a  collective  bar- 
gaining agreement  with  Hecht-Hill-Lancas- 
ter, independent  film  producer,  on  the  same 
terms  as  that  between  MGA  and  the  major 
motion  picture  producers  [Personnel  Re- 
lations, Sept.  1].  AFM,  accusing  the  guild 
of  exercising  bargaining  rights  it  does  not 
have,  stated  that  it  is  filing  unfair  labor 
practice  charges  immediately  and  that  "a 
sweetheart  agreement  of  this  type  will  not 
be  allowed  to  stand." 

Another  twist  was  added  to  the  tangled 
legal  affairs  of  Hollywood  musicians  when 
Eliot  Daniel,  president  of  AFM  Local  47 
filed  an  affidavit  charging  prejudice  that  dis- 
qualified Judge  Bayard  Rhone  of  Los  An- 
geles Superior  Court  from  hearing  the  peti- 
tion of  five  musicians  for  a  permanent  re- 
straining order  to  prevent  AFM  from  trying 
them  on  charges  of  dual  unionism.  Judge 
Rhone  had  issued  a  temporary  restraining 
order  and  was  to  have  heard  arguments  on 
the  motion  for  a  permanent  injunction  last 
Monday.  The  temporary  order,  still  in  ef- 
fect, has  halted  a  hearing  of  about  100 
members  of  local  47,  accused  of  joining 
MGA,  by  a  committee  of  the  AFM  Interna- 
tional Executive  Board  [Personnel  Rela- 
tions, Sept.  29  and  22]. 

Also  last  week,  the  Los  Angeles  Superior 
Court  dissolved  a  restraining  order  prevent- 
ing AFM  from  interfering  with  the  work 
opportunities  of  Cecil  F.  Read,  chairman  of 
MGA.  Mr.  Read  said  he  had  voluntarily 
withdrawn  his  legal  action  protesting  his 
expulsion  from  AFM,  but  is  retaining  his 
suit  for  damages  against  that  union. 

Commenting  on  the  court  action,  AFM 
president  Herman  Kenin  said,  "Read's 
dropping  of  the  action  concerning  his  ex- 
pulsion is  obviously  a  recognition  of  the 
rights  of  AFM  to  expel  him  for  violating  its 
constitution  and  bylaws. 

"Perhaps  the  deepest  significance  of  the 
removal  of  the  injunction  is  the  exploding 
of  the  promises  Read  has  been  making  to 
musicians  to  extend  similar  protection  to 
them  if  they  will  join  him  in  breaking 
AFM  union  conditions.  We  regard  this  de- 
feat for  Read  as  a  great  victory  for  the 
principles  of  unionism,  protection  of  union 
conditions,  defense  of  contracts  and  valida- 
tion of  union  constitutions  and  bylaws." 

WGAW  Adds  $162,000  Residuals 

Residual  payments  of  $162,000  were  col- 
lected during  September  by  Writers  Guild 
of  America,  West  for  its  tv  members,  bring- 
ing re-run  payments  to  $817,000  for  the 
first  nine  months  of  this  year,  as  against 
$343,000  for  the  entire  year  of  1957.  John 
Schallert,  tv  contract  administrator  for 
WGAW,  noted  that  the  current  high  rate  of 
collections  of  residuals  would  average  about 
$1  million  a  year  from  now  on. 


It's  Simply 

a  Matter  of  Facts ! 

WOWO  is  the  only  single  medium  that 
effectively  blankets  a  56-county  market. 

WOWO  reaches  2,285,720  people  who  buy 
over  $2.5  billion  worth  of  goods  annually. 

WOWO  leads  in  every  rating  measurement 
in  the  37th  Radio  Market. 

If  you're  buying  top  radio  markets,  you 
must  include  . . . 

m  Jk  \  50,000  WATTS 

W\r\J  37th  U.S.  Radio  Market* 
FORT  WAYNE,  IND.  Represented  by  PGW 

©|P®  WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

*Broadcasting,  December  16,  1957 


October  6,  1958    •    Page  83 


IN  PUBLIC  INTEREST 


"JAXIE" 


ROLLS  OUT  THE 
RED  CARPET 
TO  WELCOME 

TO  WFGA-TVs 
GROWING  FAMILY  OF 
PRESTIGE  ADVERTISERS. 

NBC -ABC 

Represented  nationally  by 
Peters,  Griffin,  Woodward,  Inc. 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 

FLORIDA'S 
COLORFUL  STATION 


Page  84    •    October  6,  1958 


PROMOTING  SCIENCE  •  KQV  Pitts- 
burgh has  launched  a  month-long  "crash" 
campaign  to  inform  local  school  students 
of  the  country's  need  for  scientific  man- 
power. Approximately  40  hours  of  program 
time  covering  450  broadcast  periods  are 
being  used.  The  informational  series  is 
directed  to  teachers  and  parents,  as  well 
as  students. 

VOTE  BAIT  •  WGAR  Cleveland  has  en- 
listed the  aid  of  the  mayors  of  57  Cuyahoga 
County  municipalities  in  a  "get  out  the 
vote"  campaign  for  the  November  elec- 
tions, City  officials  have  been  informed  that 
the  city  with  the  highest  percentage  of 
eligible  voters  going  to  the  polls  and  voting 
will  be  presented  a  plaque  for  permanent 
community  display.  The  winning  municipal- 
ity will  also  be  the  subject  of  a  WGAR 
"salute"  in  a  series  of  programs  about  its 
assets,  growth  and  importance  to  the  area. 

INDUSTRYWIDE  CHARITY  •  George 
Gobel  has  again  accepted  the  campaign 
chairmanship  of  the  annual  charity  fund 
raising  campaign  of  the  Radio,  Television, 
Recording  Advertising  Charities  (RTRA), 
which  this  year  has  a  goal  of  $300,000  in 
behalf  of  eight  major  charities.  Division 
chairmen  include:  John  West,  NBC,  cor- 
porate gifts;  M.  J.  Rockford,  MCA,  man- 
power; Emmett  McGaughey,  Erwin  Wasey, 
Ruthrauff  &  Ryan,  campaign  promotion; 
Cy  Pearson,  Calif.  Bank,  allied  industries; 
Dan  Jenkins,  TV  Guide,  publicists;  Don 
Johnson,  Lillick,  Geary  &  Myers,  law  firms; 
Karel  Pearson,  NBC,  talent  agencies;  June 


MILESTONES 

►  Larry  Payne,  news  director  at  WPON 
Pontiac,  Mich.,  celebrated  25  years  in  radio 
Sept.  1. 

►  WBAP-TV  Fort  Worth,  Tex.,  has  cele- 
brated its  10th  anniversary. 

►  NBC  Radio's  National  Farm  and  Home 
Hour  commemorates  its  30th  anniversary 
during  October.  Allis-Chalmer  Mfg.  Co. 
(farm  implements),  Milwaukee,  has  spon- 
sored the  show  for  the  past  14  years  through 
Compton  Adv.,  Milwaukee. 

►  Jerry  Strong,  WMAL-AM-TV  Wash- 
ington broadcaster  received  a  new-term  con- 
tract as  a  25th  anniversary  present. 

►  KXOK  St.  Louis,  observed  20th  anniver- 
sary Sept.  19. 

►  WBZ-TV  Boston  has  observed  10th  an- 
niversary. 

►  KSTL  St.  Louis  has  celebrated  10th  an- 
niversary. 

►  WCRB  Waltham,  Mass.,  has  observed 
10th  anniversary. 

►  KDNT  Denton,  Tex.,  marks  20th  year 
of  broadcasting. 

►  WMC  Memphis,  Tenn.,  celebrated  20th 
year  and  1,000th  broadcast  of  Young 
America  Sings.  Sears,  Roebuck  &  Co.  has 


Kirkpatrick,  Honig  Cooper,  Harrington  & 
Miner,  station  reps;  John  Guedel,  John 
Guedel  Productions,  business  managers;  J. 
Neil  Reagan,  McCann-Erickson,  advertising 
agencies;  Betty  O'Hara,  Dancer-Fitzgerald- 
Sample,  production  companies;  Randy 
Wood,  Dot  Records,  recording  companies; 
Olan  Soule,  AFTRA,  tv  and  radio  artists; 
Jess  Oppenheimer,  writers;  and  Dick  Wool- 
len, KTTV  (TV),  tv  film  distributors. 

FIRE  AID  •  KLZ-TV  Denver  was 
swamped  with  offers  of  aid  after  reporting 
the  plight  of  a  family  of  seven  whose  home 
and  possessions  were  destroyed  by  fire.  Tem- 
porary residence,  furniture,  and  other  needs 
were  furnished  by  viewers  within  24  hours 
of  the  fire. 

FUND  TRAINING  •  WHTN-TV  Hunt- 
ington, W.  Va.,  trained  more  than  900 
Cabell-Wayne  County  United  Fund  vol- 
unteer workers  with  two  early  morning, 
hour-long  telecasts. 

SWINDLERS  BEWARE  •  WSAI  Cincin- 
nati has  a  new  service  to  help  merchants 
avoid  being  swindled.  When  bad  checks  are 
being  passed  in  the  area,  Bad  Check  Alert 
broadcasts  complete  details  of  the  checks, 
and  police  descriptions  of  the  person  pass- 
ing them. 

BLOOD  DONORS  o  WINS  New  York  re- 
ported more  than  40  pints  of  blood  pledged 
in  15  minutes  and  donated  within  24  hours 
after  an  appeal  for  blood  to  enable  a  three- 
year-old  Long  Island  girl  to  undergo  a  rare 
heart  operation. 


sponsored  show  since  inception. 

►  WRC  Washington  celebrated  35th  anni- 
versary. 

►  CFQC  Saskatoon,  Sask.,  has  marked  its 
35th  anniversary. 

►  Ivan  M.  Miles,  program  director  for 
WGST  Atlanta,  has  marked  his  20th  year 
with  station. 


QUARTER  CENTURY  with  NBC  radio  was 
marked  by  WIRE  Indianapolis  with  pres- 
entation of  anniversary  plaque  to  Eugene 
C.  Pulliam  (c)  owner  of  Indianapolis 
Broadcasting  Inc.,  by  Robert  W.  Sarnoff 
(r),  NBC  board  chairman,  and  Matthew 
J.  Culligan,  executive  vice  president  in 
charge  of  NBC  radio  network.  Ceremonies 
took  place  in  Mr.  Sarnoff's  office  last  month. 

Broadcasting 


NETWORKS 


TV  NETWORKS  SALES  AHEAD  OF  '57 


Network  tv  gross  time  charges  totaled 
more  than  $41.5  million  in  August,  a  gain 
of  6.8%  over  the  same  period  a  year  ago, 
while  for  the  January-August  period,  the 
total  was  over  $365.6  million,  a  gain  of 
11.4%.  The  totals  on  billings,  compiled  by 
Leading  National  Advertisers-Broadcast  Ad- 
vertisers Reports,  were  released  last  week  by 
the  Television  Bureau  of  Advertising. 

Each  of  the  networks  scored  increases  in 
gross  time  sales,  both  for  August  and  for 
the  eight-month  period.  In  August,  ABC-TV 


increased  12.9% ;  CBS-TV,  6.3%,  and  NBC- 
TV,  5%.  In  the  eight  months,  the  respective 
percentage  boosts  were  24.8,  5.4  and  13.2. 

CBS-TV,  which  in  July  suffered  a  slight 
setback  because  of  several  pre-emptions, 
was  climbing  upward  once  again  in  August. 
The  network's  billings  had  dipped  into  the 
$18  million  level,  lowest  for  the  year,  but 
in  August  had  returned  to  a  $19  million 
level.  For  ABC-TV  and  NBC-TV,  however, 
August  was  the  lowest  billing  month  in  the 
year. 


Network  Television  Gross  Time  Billings 

August               August  %           Jan. -Aug.  Jan. -Aug.  % 

1957                   1958  Change            1957  1958  Change 

ABC   $  6,134,380        $  6,923,735  +12.9        $  52,578,094        $  65,625,091  +24.8 

CBS                                    18,240,823          19,383,736  +  6.3          153,540,379  161,764,077         +  5.4 

NBC                                   14,473,677          15,202,021  +  5.0          122,148,053  138,310,282  +13.2 

Total   $38,848,880        $41,509,492  +  6.8        $328,266,526        $365,699,450  +11.4 

Month  by  Month — 1958 

ABC  CBS                           NBC  TOTAL 

January                                              $9,168,609  $22,094,015               $18,344,111  $49,606,735 

February                                              8,441,988  19,410,741                16,785,315  44,638,044 

March                                                     9,402,407  21,211,070                  18,874,597  49,488,074 

April                                                   8,739,456  20,628,511                 18,283,379  47,651,346 

May                                                     8,477,755  20,970,022                 18,470,368  47,918,145 

June                                                    7,387,586  19,733,057                 16,648,462  43,769,105 

July*                                                   7,083,555  18,332,925                15,702,029  *41,118,509 

August                                                    6,923,735  19,383,736                 15,202,021  41,509,492 

'Figures  revised  as  of  9/29/58 


Lodge  Makes  Date 
With  CBS  Affiliates 

Henry  Cabot  Lodge  Jr.,  U.  S.  ambassador 
to  the  United  Nations,  will  address  the 
opening  luncheon  session  of  the  CBS  Radio 
Affiliates  Assn.  convention  in  New  York 
Oct.  29-30,  association  President  Charles  C. 
Caley  of  WMBD  Peoria,  111.,  and  CBS  Ra- 
dio President  Arthur  Hull  Hayes  are  an- 
nouncing today  (Oct.  6). 

Mr.  Lodge  has  accepted  an  invitation  to 
speak  Oct.  29  at  1  p.m.  at  the  luncheon  at 
the  Waldorf-Astoria's  Starlight  Roof.  Dr. 
Frank  Stanton,  CBS  Inc.  president,  will  ad- 
dress the  luncheon  meeting  Oct.  30. 

Agenda  for  the  two-day  meeting  was  an- 
nounced last  week.  Frank  P.  Fogarty  of 
WOW  Omaha,  chairman  of  the  convention 


LINCOLN  INCOME  LIFE 
INSURANCE  CO.  BUYS 
MACKENZIE'S  RAIDERS 

On  September  22nd  we  erred 
in  the  Mackenzie's  Raiders  ad 
that  appeared  in  this  maga- 
zine. 

In  reporting  the  Mackenzie's 
sponsors,  a  name  other  than 
that  of  the  sponsor,  Lincoln 
Income  Life,  appeared  in  the 
Oklahoma  City  and  Louisville 
markets. 

This   is   an   error   which  we 
hasten  to  correct. 

ZIV  TELEVISION  PROGRAMS,  INC. 


committee,  and  affiliates  chairman  Caley 
predicted  the  meeting  will  be  "one  of  the 
most  important  and  interesting  in  the  his- 
tory of  our  association."  It  will  be  the  as- 
sociation's fifth  annual  convention. 

Mr.  Hayes  will  greet  the  affiliates  on 
opening  day,  and  Sig  Mickelson,  vice  presi- 
dent of  CBS  Inc.  and  general  manager  of 
CBS  News,  will  address  the  first  afternoon 
session.  The  opening  day  also  will  include 
presentations  by  Louis  Hausman,  CBS  Ra- 
dio vice  president  in  charge  of  advertising 
and  promotion;  John  Karol,  vice  president 
in  charge  of  network  sales,  and  Howard 
Barnes,  network  programs  vice  president. 

The  annual  banquet  will  be  held  the 
night  of  Oct.  29  with  the  network  present- 
ing an  all-star  entertainment  program,  offi- 
cials reported. 

The  second  day  will  consist  of  a  closed 
session  for  affiliates,  with  network  officials 
expected  to  be  invited  to  answer  questions. 

The  affiliates  association's  board  of  di- 
rectors will  meet  on  the  day  preceeding  the 
convention  to  name  a  chairman,  vice  chair- 
man and  three  directors-at-large  for  1958- 
59. 

In  addition  to  affiliates,  some  40  CBS  Inc. 
and  CBS  Radio  executives  will  be  on  hand 
for  the  convention. 

Quiz  Winners  Claim  Honesty 

The  Special  Grand  Jury  in  New  York 
investigating  tv  quiz  shows  Dotto  and 
Twenty-One  continued  to  hear  witnesses  last 
week.  A  number  of  past  contestants  were 
heard.  Two  of  them  who  had  been  on 
Twenty-One — David  Mayer,  a  psychologist 
and  a  $47,500  winner  last  November,  and 
Robert  Leicester,  a  school  administrator  and 


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It's  Simply 

a  Matter  of  Sales ! 

Retail  sales  in  metropolitan  Fort 
Wayne  totaled  $281,916,000  in  1957. 
Retail  sales  in  the  area  blanketed  by 
W0W0,  the  37th  Radio  Market,  totaled 
over  $2.5  billion,  nine  times  as  much! 

If  you're  buying  top  radio  markets,  you 
must  include . . . 


wowo 


5  0,000  WATTS 
37th  U.S.  Radio  Market* 
FORT  WAYNE,  IND.  Represented  by  PGW 


HKSTINGHOUSE  BROADCASTING  COMPANY,  INC. 

•Broadcasting,  December  16,  1957 


Broadcasting 


October  6,  1958    •    Page  85 


NETWORKS  CONTINUED 


AWARDS 


MUTUAL'S  news  and  special  events  departments,  through  Hal  Roach  Studios,  the 
network's  parent,  now  have  use  of  this  new  Convair  plane.  MBS  President  Alexander 
L.  Guterma  is  pictured  Sept.  27  alighting  from  the  ship  at  Stewart  A.F.  Base,  New- 
burgh,  N.  Y.,  when  it  transported  Mutual's  sportscasters  and  engineers  to  the  Army 
vs.  South  Carolina  football  game.  Name  of  ship,  "Miss  Bocaren,"  is  derived  from 
Mr.  Guterma's  children:  Bobby  (Bo),  Carol  (car)  and  Karen  (en). 


$48,500  winner  in  July — told  newsmen  they 
had  no  knowledge  of  alleged  rigging. 

Meanwhile,  the  tv  quiz  "Granddaddy," 
The  $64,000  Question,  scaled  its  ceiling  on 
winnings  back  to  its  original  $64,000  limit. 
At  one  time  a  winner  could  take  away  as 
much  as  $256,000. 

RCA  to  Show  Am-Tv  Stereo 

RCA  has  announced  plans  to  stage  a 
mass  demonstration  of  stereophonic  sound 
during  a  national  simulcast  of  the  George 
Gobel  Show  over  NBC  Radio  and  NBC-TV 
on  Oct.  21  (8-9  p.m.).  R.  H.  Coffin,  RCA 
vice  president,  advertising,  explained  that 
sound  from  microphones  on  one  side  of  the 
studio  will  be  fed  through  the  tv  network 


audio  system,  while  microphones  on  the 
other  side  will  pick  up  the  sound  for  the 
radio  network.  By  placing  an  ordinary  am 
radio  approximately  eight  feet  to  the  right 
of  the  tv  set,  the  effect  of  stereophonic 
sound  will  be  realized,  he  said. 

NETWORK  SHORTS 
Keystone  Broadcasting  System  has  an- 
nounced seven  new  affiliates  for  new  total 
of  1,043  stations,  according  to  Blanche 
Stein,  station  relations  director.  Newcomers 
are:  KVON  Napa,  Calif.;  WCLA  Claxton 
and  WTJH  East  Point  (Atlanta),  both  Geor- 
gia; WANY  Albany,  KSRC  Socorro,  N.  M.; 
KWRD  Henderson,  Tex.,  and  KAYE  Puyal- 
lup,  Wash. 


Cincinnati's  Most  Powerful 
Independent  Radio  Station 

50,000  watts  of  SALES  POWER 


WC  KY 


On  the  Air  everywhere  24  hours  a  day— seven  days  a  week 


CINCINNATI,  OHIO 
STATION 


Page  86 


October  6,  1958 


Peabody  Awards  Deadline  Set 

The  U.  of  Georgia,  administer  of  the 
George  Foster  Peabody  annual  radio-tv 
awards,  last  week  reminded  broadcasters  of 
the  Jan.  10,  1959,  deadline  for  entries.  Com- 
petition is  in  the  seven  categories:  news, 
entertainment,  education,  children's  shows, 
international  understanding  promotion,  pub- 
lic service  and  writing.  Winners  will  be  an- 
nounced at  a  Radio  &  Television  Executives 
Society  meeting  in  New  York  next  April. 
Entries  should  be  submitted  to  the  Dean, 
Henry  W.  Grady  School  of  Journalism,  U. 
of  Georgia,  Athens. 


BMI  Plans  Composer  Awards 

Broadcast  Music  Inc.  will  offer  prizes  to- 
taling $9,250  to  budding  American  and 
Canadian  composers  competing  for  student 
composer  awards,  BMI  announced  last 
week.  The  1959  contest  is  the  7th  annual 
composition  race  BMI  has  sponsored.  With 
the  1958  awards — to  be  announced  next 
June — the  industry-supported  music  licens- 
ing organization  will  have  granted  an  excess 
of  $50,000  to  develop  new  composing 
talent. 

AWARD  SHORTS 

WNAR  Norristown,  Pa.,  honored  by  Gov. 
George  M.  Leader  of  Pennsylvania  for  its 
broadcast  contribution  to  highway  safety  in 
state — continuous  highway  safety  program. 
In  making  presentation  to  WNAR's  Manager 
John  M.  Banzhoff,  Gov.  Leader  cited  safety 
record  of  Montgomery  County  in  state 
which  did  not  register  single  fatality  over 
three  major  summer  holidays. 

Loyd  Sigmon,  v.p.,  KMPC  Los  Angeles, 
given  Gold  Mike  Plaque  by  Southern 
California  Broadcasters  Assn.  for  his  "ex- 
emplary leadership  during  two  terms  as 
chairman  of  the  board  of  the  SCBA." 

Dinah  Shore  and  husband  George  Mont- 
gomery have  been  named  "Mr.  and  Mrs. 
American  Citizen  for  1958"  by  Los  Angeles 
B'nai  B'rith  Lodge  487.  NBC-TV  singer 
and  husband  were  chosen  for  "their  con- 
sistent and  energetic  efforts  in  creating 
better  understanding  and  tolerance  among 
all  peoples  and  in  furthering  American 
ideals." 

Art  Baker  and  his  Art  Baker's  Notebook, 
KFI  Los  Angeles,  given  resolution  by  City 
Council  of  Los  Angeles  upon  20th  an- 
niversary of  program.  Council  extended  its 
congratulations  for  "outstanding  com- 
munity service"  and  wishes  for  continued 
performance  of  Notebook. 

WFMT  (FM)  Chicago  recipient  of  two 
awards — from  Chicago  chapter  of  Artists 
Equity  Assn.  for  its  Fine  Arts  Guide  spot- 
lighting artists'  work  and  from  Commerce 
and  Industry  Div.  of  Henry  George  School 
of  Social  Sciences,  as  "Company  of  the 
Month"  for  its  "distinguished  service." 

Bob  Emery,  WBZ-TV  Boston  personality, 
m.c.  of  station's  Big  Brother  children's  pro- 
gram, awarded  Citation  of  Merit  by  Na- 

Broadcasting 


p 


,«0P"  THl  PftOHC*- 


7-COUNTY  PULSE  REPORT 

KALAMAZOO-BATTLE  CREEK  AREA  —  MARCH  1958 
SHARE  OF  AUDIENCE  —  MONDAY-FRIDAY 


■  6  A.M.  -  12  NOON 
M   12  NOON  -  6  P.M. 
6  P.M.  -  12  MIDNIGHT 


WKZO 

Station  "B" 

Station  "C" 

32 

22 

10 

29 

22 

10 

30 

20 

11 

WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 
WKZO  RADIO  —  KALAMAZOO-BATTLE  CREEK 
WJEF  RADIO  — GRAND  RAPIDS 
WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 
WWTV  —  CADILLAC,  MICHIGAN 
KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  RADIO  —  PEORIA,  ILLINOIS 
WMBD-TV  — PEORIA,  ILLINOIS 


BUT...  You'll  Make  A  Happy  Landing 
In  Kalamazoo -Battle  Creek 
With  WKZO  Radio! 

The  WKZO  Radio  crew  will  navigate  sales  for  you  in 
Kalamazoo  -  Battle  Creek  every  day  and  night,  with 
an  audience  43%  larger  than  that  of  the  next  station.  The 
WKZO  morning  flight  (6  a.m. -noon)  averages  as  many 
passengers  as  the  next  two  stations  combined*. 

Make  your  reservations  now  —  with  Avery-Knodel  — 
for  a  happy  landing  in  Kalamazoo-Battle  Creek  and 
Greater  Western  Michigan. 

*Marion  "Pat"  Boling  did  it  from  Manila  to  Pendleton,  Ore.  on  August  1, 
1958  —  6,979  miles! 


WKZO 

CBS  RADIO  FOR  KALAMAZOO-BATTLE  CREEK 
AND  GREATER  WESTERN  MICHIGAN 

Avery-Knodel,  Inc.,  Exclusive  National  Representafive$ 


Broadcasting 


October  6,  1958    •    Page  87 


AMCI... 


•  Omnidirectional  TV 

Transmitting  Antennas 

•  Directional  TV 

Transmitting  Antennas 

•  Tower-mounted  TV 

Transmitting  Antennas 

•  Standby  TV 

Transmitting  Antennas 

•  Diplexers 

•  Coaxial  Switches 

. . .  have  been  proven 
in  service. 

Write  for  information 
and  catalog. 

ALFORD 

Manufacturing  Company 

299  ATLANTIC  AVE.,  BOSTON,  MASS. 


AWARDS  CONTINUED 

tional  Police  Officers  Assn.  of  America  for 
his  work  to  combat  juvenile  delinquency. 

McCall's  Magazine  announces  nominations 
for  candidates  for  1958  "McCalls  awards 
to  women  in  radio  and  television"  will  be 
open  until  Oct.  31.  Publication's  "Golden 
Mike"  awards  are  given  to  woman  broad- 
casters and  executives  in  following  cate- 
gories: service  to  community,  service  pri- 
marily to  women  and  service  primarily  to 
youth.  In  addition,  award  is  made  to  "out- 
standing woman  in  radio  and  television" 
of  year. 

George  Lewin,  chief,  Pictorial  Engineering 
Office,  Army  Pictorial  Center,  L.  I.,  N.  Y., 
picked  by  Society  of  Motion  Picture  &  Tele- 
vision Engineers  to  receive  Samuel  L. 
Warner  Memorial  Award  for  outstanding 
contributions  to  sound  for  motion  pictures 
and  Journal  Award  for  outstanding  paper 
published  in  Society's  Journal  during  preced- 
ing year.  Mr.  Lewin  is  second  man  to  re- 
ceive two  awards  in  one  year. 

Los  Angeles  Sigalert  System  (partially  de- 
veloped by  KMPC  Los  Angeles)  was  given 
Chevrolet  "Safety  Salute"  at  recent  Na- 
tional Safety  Council  luncheon.  Sigalert 
is  broadcast  alert  system  that  has  proved 
"invaluable"  aid  in  informing  public  of 
disaster  areas  and  in  diverting  traffic  from 
congested  spots. 

Norman  Knight,  president  of  RKO  Tele- 
radio  Pictures'  Yankee  Div.,  cited  by 
Crevier-O'Shea  (Comstock  Foods)  president 
Timothy  O'Shea,  with  food  firm's  Com- 
stock Merchandising  Award.  Citation  was 
for  "most  outstanding  promotion  and  mer- 
chandising of  the  pie  filling  on  radio  and 
tv  in  the  entire  country." 

Charles  Shaw,  WCAU-TV  Philadelphia 
news  director,  honored  by  Quaker  City 
Lodge  of  B'nai  B'rith  for  "consistently  ac- 
curate and  brilliant  news  reporting  even  in 
the  face  of  grave  personal  danger"  follow- 
ing his  interview  with  General  Raul  Castro, 
brother  of  Cuban  rebel  leader  Fidel  Castro, 
and  coverage  of  Cuban  situation. 

Voice  of  Democracy  Contest  announces 
that  New  Hampshire  has  been  added  to  list 
of  states  in  which  broadcasters  are  sponsor- 
ing 1958-59  broadcast  scripwriting  contest. 
Voice  of  Democracy  Contest  is  open  to  all 
10th  11th  and  12th  grade  students  in  all 
public,  private  and  parochial  schools 
throughout  49  states  and  District  of  Colum- 
bia. Awards  include  $1,500  college  scholar- 
ship for  top  winner  and  free  trip  to  Wash- 
ington, D.  C,  for  winner  in  each  state.  Na- 
tional sponsors  are  National  Assn.  of  Broad- 
casters and  Electronic  Industries  Assn.  Vet- 
erans of  Foreign  Wars  are  cooperating  in 
conducting  contest. 

WWL-TV  New  Orleans,  La.,  has  received 
citation  from  National  Alliance  of  Televi- 
sion Service  Assns.  in  "recognition  of  out- 
standing service  and  cooperation  with  local 
servicemen."  Individual  citations  from 
NATSA  were  presented  to  Francis  Jacob, 
chief  of  audio,  Daniel  F.  Hynes,  chief  of 
video  and  Joseph  E.  Gros,  chief  of  tv  trans- 
mitter. 


Page  88    •     October  6,  1958 


Broadcasting 


WHAT  CAN  A  FISH  BOWL  TELL?  The  tiny  plants  and  animals  that  grow  in  years  ago  and  more.  The  aim  of  this  experiment  is  to  add  to  man's  knowl- 
this  "fish  bowl"  will  be  similar  to  those  that  grew  in  oceans  fifty  million     edge  of  where  to  look  for  oil  deposits.  Pictured  is  Dr.  F.  G.  Stehli. 


HAY  FEVER  SUFFERERS  may  be  interested  to  know  that 
pollen  is  helpful — in  the  search  for  oil,  that  is.  Here 
Dr.  A.  T.  Cross  studies  traces  of  pollen  in  rock  millions 
of  years  old  to  interpret  underground  formations.  A 
comparatively  new  science,  this  study  of  ancient  pollen 
opens  previously  explored  areas  to  new  examination. 

THE  SEARCH  FOR  OIL  goes  on  in  some  of  the  most 
inaccessible  regions  in  the  world.  And  expensive, 
specially-built  equipment  like  this  "swamp  buggy"  is 
needed  to  overcome  the  obstacles  of  nature  and  to  find 
more  new  oil  every  year  than  is  taken  out  of  the  ground. 


Time  turned  back  50  million  years; 
Scientists  seek  new  clues  to  oil! 

Tiny  marine  plants  and  animals,  very  like  those  living  when  dinosaurs  roamed  the 
earth,  are  being  grown  today  in  a  research  laboratory. 

In  glass  containers  similar  to  fish  bowls,  scientists  of  Pan  American  Petroleum 
Corporation,  a  Standard  Oil  affiliate,  have  transplanted  sand  and  sea  water  from 
an  ocean  shore  line.  Then,  by  controlling  temperature,  pressure  and  salt  content, 
they  have  simulated  the  environment  of  plants  and  animals  that  grew  50  to  300 
million  years  ago. 

The  chemical  composition  of  the  microscopic  life  that  grows  in  the  laboratory 
will  offer  more  positive  clues  to  the  type  of  environment  of  ancient  fossils;  that  is, 
whether  the  tiny  animals  lived  and  died  in  deep,  shallow,  or  protected  water. 

This  knowledge  will  help  scientists  to  map  ancient  seas  with  greater  accuracy, 
to  pinpoint  the  location  of  prehistoric  shore  lines  and  barrier  reefs  where  conditions 
were  ideal  for  oil  to  form.  Such  knowledge  will  improve  our  ability  to  find  oil  in 
sufficient  quantities  to  meet  today's  steadily  increasing  needs. 

This  is  another  example  of  the  way  research 
works  at  Standard  and  its  affiliates  to  discover 
quicker,  surer  methods  of  finding  oil,  to  keep 
the  supply  up  and  the  price  down. 

As  the  result  of  such  trail-blazing  research 
work  as  the  fish  bowl  project,  America's  proved 
underground  reserves  have  grown  larger,  prices 
have  remained  reasonable,  and  America  has 
been  assured  of  an  adequate  supply  to  keep  its 
defenses  strong. 

What  makes  a  company  a  good  citizen?  One 

measure  is  a  company's  concern  for  the  welfare 
of  future  generations.  In  our  business,  a  "let- 
tomorrow-take-care-of-itself "  attitude  would  be 
disastrous.  Through  research,  we  at  Standard 
are  working  to  make  life  more  comfortable  and 
secure  for  all— today  and  for  the  future. 


STANDARD  1 


STANDARD  OIL 

(INDIANA) 


COMPANY       THE  SIGN  OF  PROGRESS. 


THROUGH  RESEARCH 


Broadcasting 


October  6,  1958  • 


Page 


89 


INTERNATIONAL 


CBC  Board  Holds  First  Meeting 
Under  Newly-Established  Limits 

First  meeting  of  the  board  of  governors 
of  the  Canadian  Broadcasting  Corp.  since 
legislation  was  passed  recently  establishing 
an  independent  Canadian  broadcasting  au- 
thority, is  to  be  held  Oct.  9  at  Ottawa.  The 
CBC  board,  which  no  longer  has  power 
to  recommend  new  station  licenses  under 
the  new  legislation,  will  not  hear  any  ap- 
plications for  new  stations,  but  only  for 
share  transfers  and  power  boost  requests 
of  existing  radio  and  television  stations. 

Nine  radio  stations  are  requesting  power 
boosts  as  follows: 

CFAC  Calgary,  Alta.,  from  5  kw  on 
960  kc  to  10  kw;  CFJC  Kamloops,  B.C., 
from  1  kw  to  10  kw  day  and  1  kw  night  on 
910  kc;  CJON  St.  John's,  Nfld.,  from  5  kw 
on  930  kc  to  10  kw;  CHNS  Halifax,  N.S., 
from  5  kw  to  10  kw  on  960  kc;  CFJR 
Brockville,  Ont.,  from  250  to  1  kw  day  and 
250  night  on  1450  kc;  CFPA  Port  Arthur, 
Ont.,  250  w  to  1  kw  day  and  250  w  night  on 
1230  kc;  CJRH  Richmond  Hill,  Ont.,  to 
full-time  operation  from  its  present  500  w 
daytime  on  1300  kc,  with  change  to  1310 
kc  and  power  1  kw  day  and  250  w  night; 
CKRM  Regina,  Sask.,  from  5  kw  on  980 
kc  to  10  kw  day  and  5  kw  night;  CKOM 
Saskatoon,  Sask.,  from  5  kw  to  10  kw 
on  1420  kc. 

In  addition,  CKNX-TV  Wingham,  Ont., 
wants  to  increase  from  20  kw  video  and  12 
kw  audio  on  ch.  8,  to  90  kw  video  and  55 


TAKE  A 


AT  THE 


STATION 


WGAN-TV 

CHANNEL  13 

The  Press  Herald  -  Evening  Express  Station 


I 


NOW  —  your  exclusive 
CBS  Television  Network  affiliate  in 
the  BIG  Portland,  Maine,  Market. 


Represented  by  Avery-Knodel,  Inc. 


I 


kw  audio,  with  a  directional  antenna  793 
feet  above  average  terrain,  and  CJBR-TV 
Rimouski,  Que.,  wants  to  up  its  power 
from  34  kw  video  and  19.4  kw  audio  on  ch. 
3  to  49.3  kw  video  and  28  kw  audio,  with 
a  directional  antenna  986  feet  above  aver- 
age terrain. 

CFRA-FM  Ottawa,  Ont.,  is  applying  for 
authority  to  operate  a  separate  program 
service  from  CFRA  Ottawa. 

Rank  Expected  to  Turnabout, 
Set  Up  Video  Film  Subsidiary 

The  (J.  Arthur)  Rank  Organisation  of 
Pinewood  Studios  (London,  England) — 
which  only  few  months  ago  insisted  it 
would  cut  off  theatrical  films  from  tv — 
apparently  has  changed  its  mind.  Reports 
from  Great  Britain  (confirmed  by  Rank's 
U.  S.  representatives)  have  it  that  the  stu- 
dio is  close  to  setting  up  tv  film  subsidiary. 
It's  already  partially  in  video  field — owning 
one-third  of  Southern  Television  Ltd.  (pro- 
gram producer  and  commercial  station  op- 
erator), Isle  of  Wight,  along  with  Associated 
News  Ltd.  and  Amalgamated  Press  Ltd. — 
as  well  as  manufacturing  interests  (Rank 
Cintel  Ltd.  and  Bush  Radio  Ltd.) 

What  made  Rank  change  its  mind?  No- 
body's talking  but  its  annual  report  (issued 
in  London  a  fortnight  ago)  speaks  for  it- 
self. One  page  statistical  breakdown  with 
figures  provided  by  theatre  owners  and  the 
Post  Office  shows  theatre  attendance  to  have 
slipped  from  1.1  billion  tickets  (in  4,709 
theatres)  in  194.8  to  915  million  tickets 
(4,194  theatres)  last  year.  Conversely,  tv 
set  licenses  have  shot  up  to  7.5  million,  of 
which  5  million  were  for  sets  equipped  to 
carry  Independent  Television  Authority's 
commercial  telecasts.  Rank  tells  its  share- 
holders that  at  present  rate  of  decline,  the- 
atre attendance  should  dip  further  to  700 
million  tickets  by  end  of  1958. 

Central  Canada  Broadcasters 
To  Analyze  Research  Problems 

Research  will  feature  business  sessions  of 
the  annual  meeting  of  the  Central  Canada 
Broadcasters'  Assn.  at  the  Alpine  Inn,  Ste. 
Marguerite,  Que.,  today  and  tomorrow 
(Oct.  6  and  7).  Research  methods  have 
come  under  considerable  criticism  in  Can- 
ada in  the  past  year,  and  the  largest  re- 
gional association  of  independent  stations 
hopes  to  be  able  to  formulate  standards  as 
a  result  of  this  convention.  These  standards 
will  then  be  brought  before  the  annual 
meeting  of  the  Canadian  Assn.  of  Broad- 
casters next  spring. 

In  addition  to  research,  the  CCBA  ex- 
pects to  have  leading  U.S.  broadcasters  on 
hand  for  a  discussion  on  practical  operating 
and  sales  problems.  Canadian  Transport 
Minister  George  Hees  is  to  be  keynote 
speaker. 

Coaxial  Link  In  Next  Decade 
Seen  For  British  Commonwealth 

A  coaxial  cable  connecting  the  member 
nations  of  the  British  Commonwealth  is  to 
be  built  over  the  next  10  years,  it  was  an- 
nounced Sept.  24  at  the  Commonwealth 


COLORCASTS  FOR  WHOM? 

Although  Russia  has  indicated  it 
will  start  colorcasting  next  year  [In- 
ternational, Sept.  29],  one  U.  S. 
broadcaster  traveling  in  Europe  notes 
that  monochrome  has  not  yet  made 
very  great  inroads  in  the  U.S.S.R. 

John  H.  DeWitt  Jr.,  president, 
WSM-AM-TV  Nashville,  who  has  re- 
turned from  a  tour  of  Czechoslovakia, 
Switzerland,  Germany,  Austria,  France 
and  Russia,  observes  that  there  were 
no  tv  sets  in  the  Hotel  Ucrina  (Mos- 
cow's "newest  and  best")  where  he 
stayed.  Had  he  discovered  a  tv  re- 
ceiver in  the  Soviet  capital,  Mr.  De- 
Witt  says,  it  would  have  to  have  been 
between  7-11  p.m.  as  "that's  the  ex- 
tent of  their  schedule — and  no  com- 
petition, of  course." 


Trade  Conference  held  at  Montreal,  Que. 
The  coaxial  cable  will  be  about  33,000 
miles  long  and  cost  about  $235  million, 
with  bulk  of  it  to  be  paid  for  by  the  United 
Kingdom  government.  Canada  will  under- 
take to  pay  about  one-quarter  of  the  cost. 

The  Commonwealth  coaxial  cable  will 
permit  a  worldwide  live  network  of  tele- 
vision programs  throughout  the  Common- 
wealth. It  is  being  planned  because  of  the 
success  of  the  trans-Atlantic  coaxial  tele- 
phone cable  now  in  use,  which  has  proven 
more  successful  than  expected.  The  world- 
wide coaxial  cable  is  to  be  financed  over  a 
20-year  period. 

INTERNATIONAL  SHORTS 

Fremantle  of  Canada  Ltd.  has  placed 
California  National  Production's  series 
The  Life  of  Riley  in  11  more  markets; 
Medic  in  additional  nine,  and  It's  a  Great 
Life  in  eight  more.  Canadian  Broadcasting 
Corp.  for  its  tv  network  also  purchased 
three  CNP  properties:  Gumby,  The  Adven- 
tures of  Hiram  Holiday  and  Panic!  Fre- 
mantle is  CNP's  distributor  in  Canada. 

CKSO-TV  Sudbury,  Ont.,  plans  to  start  19 
hours  of  telecasting  daily  early  in  October, 
first  Canadian  station  to  do  so.  Schedules  are 
to  start  at  7  a.m.  Previously  station  began 
broadcasting  day  at  12:30  p.m.,  operating 
to  1  a.m.  Manager  Wilf  Woodill  reports 
that  films  and  kinescopes  will  be  used  dur- 
ing morning  hours  with  live  news,  weather 
and  sportcasts  every  hour.  Telecasting  will 
be  in  both  French  and  English  languages. 

Bureau  of  Broadcast  Measurement,  Toronto. 
Ont.,  will  hold  fall  survey  for  all  radio  and 
television  stations  in  Canada  Nov.  3-9.  BBM 
has  asked  stations  to  "act  in  good  faith"  and 
not  to  put  on  unusual  listener  appeals  dur- 
ing that  week  to  affect  survey  accuracy. 

Grey  Adv.  Co.,  N.  Y.,  will  open  offices  at 
Montreal,  Que.,  before  end  of  year  to  serv- 
ice Canadian  Industries  Ltd.,  Montreal 
(Terylene  textile),  account  which  it  has  re- 
cently obtained. 

CJMS  Montreal,  Que.,  appoints  Stephens- 
Towndrow  as  Toronto  representative. 


Page  90 


October  6,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 
AT  A  10% 


YOU  NEED  TWO  TO  RAKE  UP 

in  Indiana! 


In  this  area  of  tree-lined  streets,  where  Saturday's  child 
sports  blue  jeans,  alert  advertisers  cover  two  major  markets 
— Fort  Wayne  and  South  Bend -Elkhart — with  one  com- 
bination buy  which  saves  10%.  The  coverage  they  get  is 
inside  coverage — locally  loyal — vocally  and  visually  supe- 
rior. Take  a  tight  close-up  on  this  scene:  340,000  TV  homes 
put  it  ahead  of  the  43rd  market.*  1,688,000  people  make  it 
bigger  than  all  Colorado  or  Nebraska.  Nearly  $3  Billion 
E.B.I.  —  and  it's  yours  with  just  one  buy! 


^Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May  1958. 


call  your 


man  now 


***** 


Broadcasting 


October  6,  1958    •    Page  91 


STATIONS 

THE  IMPACT  OF  EDITORIALIZING 

•  It  can  build  station's  audience,  new  study  shows 

•  Done  well,  it  won't  antagonize  public  or  officials 


Editorializing  pays. 

The  impact  of  opinion  broadcasts  is 
strong,  bringing  important  results  to  sta- 
tions, according  to  a  12-month  survey  con- 
ducted by  the  U.  of  Miami  Radio-Tv-Film 
Dept. 

Editorials  arouse  public  opinion,  influence 
officials  and  increase  the  size  of  the  news 
audience,  the  university  found. 

The  research  project  produced  these  sig- 
nificant conclusions: 

•  WTVJ  (TV)  Miami  has  disproved 
fears  of  displeasing  the  public,  sponsors  and 
public  officials.  These  fears  have  deterred 
many  broadcasters  from  editorializing. 

•  The  interpretation  of  news  is  inspira- 
tional to  the  public  and  lends  impetus  for 
more  curiosity  about  events.  It  provides  the 
broadcaster  with  a  vital  new  dimension  of 
coverage. 

•  Editorializing  enables  the  news  opera- 
tion, when  backed  by  a  solid  staff  and  an 
accepted  newscaster,  to  command  the  ma- 
jority of  news  tuning  for  its  area. 

•  Middle  commercials  are  irritating. 
The  study  was  supervised  by  Sydney  W. 

Head,  chairman  of  the  U.  of  Miami  Radio- 
Tv-Film  Dept.  Over  40  trained  student  re- 
searchers interviewed  400  persons  in  an 
effort  to  learn  the  significance  and  effect  of 
tv  editorials  on  the  life  and  thought  of  the 
community.  The  project  was  undertaken  by 
Alvin  Snyder,  television  news  editor  of  the 
U.  of  Miami  Radio-Tv-Film  Dept.,  with  the 
aid  of  a  fellowship  grant  from  the  Kalten- 
born  Foundation. 

Those  interviewed  were  stratified  by  age, 
sex,  education  and  income.  The  formula  in- 
cluded content  analysis  of  a  sample  of  tv 
newscasts;  structured  interviews  with  news 
officials  from  each  of  the  three  tv  stations 
under  analysis,  and  observation  of  news  op- 
erations. 

WTVJ  started  editorializing  Sept.  2,  1957. 
Ralph  Renick,  news  director  who  later  was 
promoted  to  vice  president,  includes  the 
editorials  in  the  last  two  or  three  minutes  of 
his  nightly  state  and  local  newscast. 

The  survey  makes  this  observation  about 


RAISING  TUNE-IN 

Editorializing  was  cited  as  one  of  ma- 
jor reasons  why  people  watch  the 
WTVJ  (TV)  news  show  which  car- 
ries editorials.  All  respondents  in  the 
Miami  survey  were  asked  which  tv 
news  show  they  preferred.  The  227 
who  said  they  preferred  the  WTVJ 
program  were  asked  why  they  made 
that  choice.  Here  are  the  principal 
reasons  given  and  the  percentage  of 


respondents  giving  each: 

Good  newscaster,  good  voice  25% 

Habit    19 

EDITORIAL    14 

More  complete  coverage  ...  13 
Precedes  or  follows  popular 

show    10 

Convenient  time   9 

Good  film  coverage    4 

Other    2 

Don't  know    4 

Total   100% 


the  impact  of  the  editorials  on  tune-in: 
"Since  initiation  of  the  editorial  the  pro- 
gram rating,  according  to  American  Re- 
search Bureau,  has  doubled,  giving  it  one  of 
the  highest  ratings  of  any  program,  network 
or  local,  in  town  and  indicating  public  ac- 
ceptance of  news  with  opinion."  As  vice 
president,  Mr.  Renick  is  regarded  as  the 
voice  of  management  as  well  as  the  public 
voice  of  the  station,  the  survey  explains.  He 
joined  the  station  when  it  took  the  air  in 
1949.  He  writes  all  editorials  himself. 

Asked  their  reasons  for  watching  the 
Renick  program,  the  respondents  gave  these : 
Good  newscaster,  good  voice,  25%;  habit. 
19%;  editorial,  14%;  more  complete  pro- 
gram, good  coverage,  13%;  precedes  or  fol- 
lows popular  program,  10%;  convenient 
time,  9%;  good  film  coverage,  4%;  other, 
2%;  don't  know,  4%. 

The  survey  analysis  showed  the  Renick 


program  "has  more  definite  appeal  as  re- 
spondents tune  in  less  frequently  for  con- 
venience or  as  a  lark,  which  leads  to  a 
hypothesis  that  the  editorial  may  perhaps 
lend  more  impetus  for  viewing  than  the 
respondent  outwardly  indicates."  Only  3% 
of  respondents  voiced  disfavor  with  the 
WTVJ  editorials.  The  study  adds,  however, 
that  there  "is  less  criticism  leveled  at  this 
newscast  than  at  any  other  in  town." 

Besides  arousing  public  opinion,  accord- 
ing to  the  survey,  the  editorials  have  made 
local  officials  cognizant  of  popular  public 
thought  "and  on  numerous  occasions  these 
officials  have  made  readjustments."  Specific 
cases  are  cited. 

The  Ideal  News  Show 

The  survey  offers  "a  profile  of  an  hypo- 
thetically  successful  tv  news  operation." 
First  of  all,  this  operation  would  emphasize 
local  news  and  give  more  complete  news 
coverage.  Some  survey  respondents  con- 
tended trivial  local  news  such  as  criminal 
offenses  and  accidents  are  unduly  empha- 
sized, adding  they  believe  there  is  more  im- 
portant news. 

"Quick"  items  were  found  to  leave  little 
impression  and  belief  was  voiced  that  sta- 
tions should  cut  back  on  lesser  news,  pro- 
gramming in  "more  meaningful  perspective" 
by  covering  fewer  items  in  more  depth. 
Brief  items  are  not  understandable  on  tv,  it 
was  explained. 

Film  should  be  used,  according  to  the 
survey  results,  but  with  good  judgment  "so 
as  not  to  sacrifice  the  news  value  of  the 
item  just  for  the  sake  of  having  something 
visual." 

Frequent  and  middle  commercials  were 
described  as  "sources  of  irritation  for  re- 
spondents." A  significant  drop  in  recall  was 
found  for  news  items  directly  following 
middle  commercials,  leading  to  the  conclu- 
sion that  commercials  should  be  presented 
at  the  start  of  the  program  and  at  the  conclu- 
sion. This  policy,  it  was  felt,  leads  to  greater 
acceptance  of  sponsor  and  more  effective 
communication  of  information. 

Respondents'  comments  indicated  a  loss 
of  prestige  for  the  newscaster  who  reads  his 
own  commercials.  Programs  having  long- 
term  personalities  showed  higher  ratings  re- 
gardless of  the  length  of  time  the  station  has 
been  on  the  air.  Respondents  indicated  they 
built  up  a  faith  in  long-term  personalities 
and  refer  to  them  more  frequently  as  "au- 
thoritative." 

ASCAP  Member  Sues  WLDB 

Leroy  and  Dorothy  Bremmer,  owners  of 
WLDB  Atlantic  City,  have  been  sued  by 
a  music  publishing  firm  on  copyright  in- 
fringement charges,  the  American  Society 
of  Composers,  Authors  &  Publishers  an- 
nounced last  week.  ASCAP  said  DeSylva, 
Brown  &  Henderson,  an  ASCAP  member, 
charged  the  station  played  four  of  its  songs 
without  authorization  and  asked  the  U.  S. 
District  Court  for  New  Jersey  for  a  re- 
straining order  and  damages  of  at  least 
$250  for  each  unauthorized  performance, 
plus  court  costs  and  attorneys'  fees. 


WIS  IS  We  JIHCU  MILL  RECORD 

A 


® 

Price  applies  to  the 
United  States  Only 


PER  JINGLE  ON  CONTRACT 


^    COMPLETELY  CUSTOM  MADE 

OVER  400  STATIONS  SOLD 


98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  WIS  RECORD  TO  WORK  FOR  V00 


Completely  custom  made  jingles  for  J  I  HO  LB  MfLL 

commercial  accounts  and  station  breaks  — 

no  open  ends  and  no  inserts.  201  west  49th  st.,  New  York  a»y 


Page  92    •    October  6,  1958 


Broadcasting 


Latest  styles  arrive  early. . .  on  low  cost  Air  Express 


CHECK  YOUR  AIR  EXPRESS  SAVINGS 


over  any  other  complete  air  service 


CITY  TO  CITY.. .DOOR  TO  DOOR 

(for  a  25  lb.  package) 

air  e: 

Miles 

<PRESS 

Cost 

YOU  SAVE 

OKLA.  CITY  to  MINNEAPOLIS 
NEW  YORK  to  CEDAR  RAPIDS 
CHICAGO  to  SANTA  FE 
L.  A.  to  CORPUS  CHRISTI 

714 
929 
1123 
1347 

$7.25 
8.85 
10.45 
12.85 

$1.25  to  $6.89 
1.05  to  9.21 
1.30  to  10.54 
2.55  to  11.39 

Apply  these  typical  examples  to  your  shipping  problems 


CALL  AIR  EXPRESS  «!>  . . .  division 


To  make  a  big  splash  in  the  market,  manufacturers 
rush  their  swim  suits  to  stores  in  hours— with  Air 
Express.  Save  time  and  dollars,  too!  .  .  .  Air 
Express,  symbolized  by  the  big  "X,"  offers  you  the 
same  high  speed  and  low  cost.  Plus  exclusive  one 
carrier  door-to-door  delivery  to  thousands  of  U.  S. 
cities  and  towns.  Prove  it  with  a  'phone  call. 

Am  EXPRESS 

GETS  THERE  FIRST  via  U.  S.  SCHEDULED  AIRLINES 

of  RAILWAY  EXPRESS  AGENCY 


Broadcasting 


October  6,  1958   •    Page  93 


STATIONS  CONTINUED 


nATFI   IWF^        Newsworthy  News  Coverage  by  Radio  and  Tv 


CLEVELAND — Repeated  police  reports 
about  a  killing  in  downtown  Cleveland 
aired  by  KYW-AM-TV  there  were  attrib- 
uted by  the  local  homicide  squad  chief  as 
being  responsible  for  a  man  confessing 
to  the  shooting.  The  killing  occurred  at  an 
intersection  following  a  heated  exchange 
between  the  occupants  of  two  cars.  For 
three  days  after  the  shooting  the  KYW 
stations  broadcast  the  latest  police  reports 
on  every  newscast.  After  that  time  19-year- 
old  Alvanus  Clark  turned  himself  in  to 
David  Kerr,  homicide  chief.  In  an  ex- 
clusive KYW-AM-TV  interview  Mr.  Ken- 
revealed  that  the  repeated  reports  con- 
vinced the  confessed  killer  it  was  no  use 
hiding  any  longer,  according  to  the  sta- 
tions. 

PHOENIX — KPHO  in  Arizona's  capital  re- 
ports its  news  wagon  No.  4  was  used  by 
the  military  when  communications  in  the 
area  broke  down  due  to  a  plane  crash.  An 
L-20  aircraft,  taking  off  from  nearby  Pa- 
pago  Park  airfield,  struck  a  power  pole  and 
crashed  with  the  loss  of  four  lives.  Johnny 
Green,  KPHO's  news  director  aired  on- 
the-scene  reports  from  the  newscruiser  and 
allowed  military  personnel  to  utilize  the 
unit  for  their  communications. 

HURRICANE  AREA — Stations  in  the  path 
of  hurricanes  last  week  again  proved  of 


ALBUQUERQUE  •  ATLANTA  •  BALTIMORE 
BANGORTd/W  CIT|\3IRMINbfflVI  •  BIS 
MARCK  *|B0ST0N  I  BRISTOL  IBUFFALO 
CEDAR  R/llDS«CH,Lr,NOOGA«|HEYENNE 
CHICAGO  I  CHICO  |CINCINNA|  •  COLO 
RADO  SPfl^GS  •  C(|UMBUS  (Gal-  COLUM 
BUS  (Ohior>  CORPUf  CHRISTI  •  CLEVELAND 
DALLAS  •  DAYTON  •  DAYTONA  BEACH  •  DES 
MOINES  •  ElWART  •  EL  PASO  •  ERIE 
FORT  MEYER ■  •  FORT  WAYNE  •  FRESNO 
GRAND  JUNC13N  •  GREEN  BAY  •  HARLIN 
GEN  •  HARTflRD  •  HOUSTON  •  INDIANAP 
OLIS  •  JACKJINVILLE  •  JOHNSTOWN  •  KA 
NSAS  CITY  •  !»(VILLE  •  LANSING  •  LOS 
ANGELES  •  MEMPHIS  MIAMI  •  MINOT  • 
MONROE  •  NASHVfLl  •  NEW  ORLEANS 
NEW  YORK  •  0MAH\«  ORLANDO  •  OTTUM 
WA  •  PEORIA  •  PEl\SBURG  •  PHILADEL 
PHIA  •  PHOENIX  •  PITSBURGH  •  PORTS 
MOUTH  •  PORTLANMQfj.)  •  PRESQUE  ISLE 
PROVIDENCE  •  PUEBlD  •  QUINCY  •  RAPID 
CITY  •  ROANOKE  •  ST.  JOSEPH  •  ST.  LOUIS 
ST.  PETERSBURG  •  SALT|aI§  CITY  •  SAN 
ANTONIO  •  SCHEMECTAll  1  SCRANTON 
SIOUX  FALLS  •  SPRINGFIllI  llo.)  •  TAMPA 
TEXARKANA  •  TWIN  FALI1 11  /ALLEY  CITY 
WASHINGTON,  D.C.  •  w|t1'ALM  BEACH 
WHEELING  •  WICHITA  •  WlLKES-BARRE 

WILMINGTON 


inestimable  help  to  officials  and  public. 
Many  outlets  stayed  on-air  extra  hours  and 
sent  staffers  into  danger  areas  to  cover 
weather  conditions. 

Among  the  stations  reporting  their  pub- 
lic services  to  Broadcasting:  WBTW  (TV) 
Florence,  S.  C;  WNCT  (TV)  Greenville, 
WWOK  and  WBTV  (TV)  Charlotte,  all 
North  Carolina. 

FORMOSA — John  Raleigh,  newscruiser 
operations  head,  WFIL  Philadelphia,  is  in 
Formosa  to  report  on  the  crisis  there  for 
Triangle  Stations  WNBF-AM-FM-TV  Bing- 
hamton,  N.  Y.;  WNHC-AM-FM-TV  New 
Haven,  Conn.;  WLBR-TV  Lebanon,  WFBG- 
AM-TV  Altoona,  and  WFIL-AM-FM-TV, 
all  Pennsylvania.  His  assignment  is  part  of 
Triangle's  expanded  news  coverage  policy. 

Meredith's  Annual  Statement 
Shows  Broadcast  Income  Gains 

Revenues  of  the  broadcast  properties  of 
Meredith  Publishing  Co.  totaled  $10,514,- 
762  for  the  fiscal  year  ended  June  30,  1958 
compared  with  $9,971,125  for  the  previous 
year,  according  to  the  company's  annual 
statement.  Total  Meredith  earnings  were 
$49,720,636  in  1958  fiscal,  a  drop  from  the 
$53,071,711  a  year  ago.  Broadcast  revenues 
comprise  21%  of  the  1958  total. 

The  statement  points  out  that  broadcast 
income  has  been  gaining  steadily  since  the 
company  entered  the  field  in  1948.  KRMG 
Tulsa,  Okla.,  was  purchased  in  December 
1957  and  Muzak  was  acquired  for  KCMO 
Kansas  City.  Other  Meredith  properties  in- 
clude WHEN-AM-TV  Syracuse,  N.  Y.; 
WOW-AM-TV  Omaha,  Neb.;  KPHO-AM- 
TV  Phoenix,  Ariz.;  KCMO-TV  Kansas  City. 

KWWL-TV  Asks  for  Two-Way  ID 

Two  Iowa  tv  stations,  each  covering  the 
other's  assigned  city,  have  asked  for  dual- 
market  identification. 

KWWL-TV  Waterloo  asked  FCC  per- 
mission to  identify  itself  as  both  a  Cedar 
Rapids  and  Waterloo  station.  WMT-TV 
Cedar  Rapids  asked  the  Commission  to  al- 
low it  to  identify  itself  as  both  a  Waterloo 
and  Cedar  Rapids  station. 

WBPD  Sets  Nov.  3  as  Target 

Orangeburg,  S.  C,  gets  a  third  commer- 
cial am  outlet  when  WBPD  commences  op- 
erations Nov.  3.  Co-owners  Clarence  Jones 
and  Gus  Browning  are  general  manager  and 
technical  director,  respectively,  WBPD  also 
announced  last  week.  The  new  daytimer, 
located  at  144  Broughton  S.  W.,  is  on  1580 
kc  with  1  kw. 

Translator  for  Spencer,  Iowa 

A  translator  system  for  Spencer,  Iowa,  to 
rebroadcast  the  signals  of  Sioux  City,  Iowa, 
and  Sioux  Falls,  S.D.,  is  being  planned  by 
a  local,  non-profit  corporation  in  Spencer, 
K&M  Electronics  Co.  of  Minneapolis  has 
announced.  The  firm  has  signed  a  contract 
for  Adler  translator  equipment  to  give  three 
channel  service  to  Spencer  and  Spirit  Lake, 
Iowa. 


DISCUSSING  progress  on  a  new  tower 
for  WIS-TV  Columbia,  S.C.,  are  tower  j 
designer  Furman  L.  Anderson  Jr.,  (1) 
structural  engineer  of  Kline  Iron  and 
Steel,  Columbia,  and  Charles  A.  Bat- 
son,  WIS-TV  vice  president  and  gen- 
eral manager.  The  1 ,526-ft.  tower  will 
be  the  tallest  man  made  structure  in 
eastern  America,  it  is  claimed,  and 
will  increase  station  coverage  from 
29  counties  to  57. 


WCBS-TV  Announces  Appointments 
To  Metropolitan  Sales  Staff 

Appointments  to  the  newly-established 
sales  staff  of  WCBS-TV  New  York  (which 
until  now  used  the  services  of  CBS  Televi- 
sion Spot  Sales  in  the  metropolitan  area) 
were  announced  Thursday  (Oct.  2)  by  sales 
manager  Norman  Walt.  Representing 
WCBS-TV  in  New  York  on  a  local,  regional 
and  national  basis: 

Robert  G.  Baal,  formerly  sales  service 
account  executive  at  CBS-TV;  Alfred  Digio- 
vanni,  returning  to  CBS  after  three  years 
absence — during  which  time  he  served  at 
NBC  sales  development,  WABD  (TV)  and 
WPIX  (TV),  both  New  York;  Robert  A. 
Innes,  former  Benton  &  Bowles  timebuyer. 
and  Tom  Judge,  another  CBS  returnee,  hav- 
ing for  the  past  18  months  been  part  owner 
and  vice  president  of  Closed  Circuit  Tele- 
casting System  Inc.  and  Westinghouse 
Broadcasting  Co.  national  tv  sales  manager. 

Also:  Edward  R.  Kenefick,  most  recently 


HOT  COPY 

WDXB  Chattanooga  decided  to 
make  the  best  of  a  "hot"  situation  by 
conducting  a  "fire  sale."  When  an 
electrical  fire  in  the  studio  offices 
temporarily  disrupted  the  sales,  copy 
and  traffic  departments  of  the  sta- 
tion on  Sept.  19,  Steve  French,  sta- 
tion manager,  offered  advertisers  25% 
off  rate  card  cost,  provided  that 
clients  wrote  their  own  copy  and 
made  delivery  to  the  outlet.  The  offer 
was  made  for  four  days  only. 


8 1  %  of  all  U.S.  TV  Homes 
are  now  covered  by 
this  new  approach  to 
SPOT  television 


Page  94    •    October  6,  1958 


Broadcasting 


Success  assured  ...  with 


It's  an  awfully  good  feeling  to  inspect  your 
footage  and  see  clean,  rich  reds,  fully  sat- 
urated yellows  and  rich  blues  in  every 
frame.  And,  as  most  smart  cine  men  know, 
the  new  Ansco  emulsions  provide  this  ul- 
timate in  color  quality. 

Take  Anscochrome  Professional  Camera 
Film  Type  242  for  example.  Here  is  a  film 
that  is  specifically  designed  to  produce  low 
contrast  master  reels  of  superb  quality. 
Relatively  fine  grain  and  beautifully  soft 
in  rendition,  Type  242  can  be  easily 
intercut  with  the  exciting  new  Super 
Anscochrome  emulsions. 

Use  Anscochrome  Professional  Camera 

Broadcasting 


Film  Type  242  for  all  productions  where 
the  finest  in  versatility  is  needed.  Use 
Super  Anscochrome  in  available  light  sit- 
uations (daylight  or  tungsten)  where 
speeds  of  100  are  desirable. 

YOUR  SUCCESS  WILL  BE  ASSURED. 
Ansco,  Binghamton,  N.  Y.  A  Division  of 
General  Aniline  &  Film  Corporation. 


Ansco 


i  i 

J  Professional  Motion  Picture  1 
I  1 

October  6,  1958    •    Page  95 


STATIONS  CONTINUED 


COMMERCIAL,  THEN  A  SHOT 

A  witness  in  a  Des  Moines  homicide 
trial  cited  a  commercial  aired  over 
KRNT-TV  there  as  the  basis  for 
judging  the  time  of  the  murder.  The 
victim's  neighbor  testified  that  one 
of  KRNT-TV's  shows  had  just  reached 
"the  first  commercial,"  when  he  heard 
a  noise  that  "sounded  like  a  shot." 


a  salesman  at  NBC;  John  McCrory,  most 
recently  assistant  to  the  CBS-TV  Spot 
Sales  promotion  director;  James  Osborn, 
salesman  at  CBS-owned  WXIX  (TV)  Mil- 
waukee, and  Stan  Schloeder,  most  recently 
with  WABD  (TV)  New  York  as  a  salesman. 

Other  WCBS-TV  sales  appointments: 
Walter  Stein,  assistant  research  manager  at 
CBS-TV  Spot  Sales,  to  WCBS-TV  research 
and  sales  promotion  director;  William  A. 
Morris,  Procter  &  Gamble  timebuyer  at 
Compton  Adv.,  to  sales  promotion  manager, 
and  Marion  Hampden,  sales  service  man- 
ager at  CBS-TV  Spot  Sales,  to  commercial 
traffic  manager. 

KGMB  Honolulu  Stations  Included 
In  Giant  $8  Million  Hawaiian  Deal 

A  syndicate  of  Oklahoma  City  oilmen 
and  financiers  have  arranged  to  buy  Con- 
solidated Amusement  Corp.,  75%  owner  of 
Hawaiian  Broadcasting  System  Ltd.,  for  in 
excess  of  $8  million,  it  was  announced 
last'  week.  This  is  considered  the  largest, 
single  corporate  transaction  in  the  history 
of  Hawaii. 

Consolidated  Amusement  Corp.  owns  18 
movie  .houses  in  Hawaii  and  large  tracts 
of  real  estate  in  addition  to  its  broadcast 
holding.  Hawaiian  Broadcasting  System  Ltd. 
is  the  licensee  of  KGMB-AM-TV  and  its 
satellites,  KHBC-AM-TV  Hilo  and  KMAU 
(TV)  Wailuku.  The  other  25%  of  Hawaiian 
Broadcasting  is  owned  by  the  Honolulu 
Star-Bulletin. 

The  Oklahoma  City  group,  under  the 
name  of  Hialand  Development  Corp.,  com- 
prises Arthur  L.  Wood,  a  certified  public 
accountant,  president;  Felix  Simmons,  Ard- 
more,  Okla.,  banker;  Kenneth  E.  McAfee, 
attorney;  A.  C.  Martin,  oil;  John  W. 
Nichols,  oil;  Eugene  Jordon  and  Robert 
B.  Bowers,  transportation  and  oil;  Thomas 
Walsh,  Shawnee,  Okla.,  banker;  Lloyd  W., 


C.  Dale  and  Claire  M.  Miller,  McPherson, 
Kan.,  construction  company  owners. 

The  transaction  must  be  approved  by 
75%  of  the  present  stockholders  of  Con- 
solidated Amusement  Corp.  It  is  hoped  that 
this  can  be  accomplished  by  Nov.  1,  it 
was  reported,  after  which  application  will 
be  made  to  the  FCC  for  approval  to  the 
transfer  of  control  of  the  radio-tv  stations. 
It  is  hoped  the  new  owners  can  take  over 
by  Jan.  1,  it  was  stated. 

Mr.  McAfee  said  that  no  change  in  the 
management  or  the  personnel  of  the  broad- 
cast stations  is  contemplated.  J.  Howard 
Worrall  is  president-general  manager  of 
Hawaiian  Broadcasting  System  Ltd.  and 
vice  president-director  and  largest  single 
stockholder  (3.5%)  of  Consolidated  Amuse- 
ment. 

WLS  Chicago  Ownership 
To  Remain  Unchanged 

Some  trade  reports  to  the  contrary,  Amer- 
ican Broadcasting-Paramount  Theatres  Inc. 
has  no  option  to  purchase  Prairie  Farmer's 
interest  in  WLS  Chicago  and  the  station  is 
not  being  "dressed  up"  as  a  prelude  to  be- 
ing sold,  Glenn  Snyder,  station  manager, 
emphasized  last  week. 

Mr.  Snyder  expressed  his  views  in  a  let- 
ter to  Chicago  editors,  protesting  trade  pa- 
per stories  he  claimed  are  "entirely  con- 
trary to  fact." 

Said  Mr.  Snyder:  "Let  me  say  definitely 
that  [AB-PT]  who  is  our  fellow  stockholder 
in  WLS,  has  not  now,  nor  have  they  ever 
had,  any  option  to  buy  Prairie  Farmer's  in- 
terest in  WLS.  There  is  the  customary  agree- 
ment that  if  either  party  desires  to  dispose 
of  their  interest,  the  other  is  given  first  re- 
fusal. As  an  officer  of  the  corporate  li- 
censee of  WLS  for  some  25  years,  I  can 


LONG  &  SHORT  OF  IT 

Installation  of  KHJ-TV  Los  Angeles' 
Ampex  videotape  recorder  means 
more  work  for  the  station  but  less 
for  one  of  its  sponsors. 

A  local  automobile  dealer,  Yeakel 
Bros.,  is  putting  its  $350,000  annual 
broadcast  advertising  budget  into  KHJ- 
TV's  VTR  as  the  brothers,  who  always 
present  their  own  commercials,  find 
they  can  tape  a  week's  supply  of  spots 
in  one  day  at  the  studio.  KHJ-TV  has 
scheduled  a  total  of  29  extra  air  hours 
weekly  to  air  its  backlog  of  movies 
in  which  the  taped  commercials  are 
played  back. 


say  most  specifically  that  no  such  desire 
has  been  expressed  on  the  part  of  either  of 
the  parties  concerned."  AB-PT  and  WLS 
Inc.  each  own  10,000  shares  of  common 
stock  in  the  station. 

STATION  SHORTS 

KTBC  Austin,  Tex.,  has  begun  24-hour 
programming. 

KPIX  (TV)  San  Francisco  has  announced 
gift  of  $4,000  to  KQED  (TV)  San  Fran- 
cisco to  help  buy  necessary  equipment  to 
increase  power  of  educational  station. 
KPIX,  Westinghouse  television  station,  was 
first  donor. 

KTWO-TV  Casper,  Wyo.,  has  doubled  tv 
schedule  by  starting  programming  at  7  a.m. 
New  rate  card  establishing  class  C  time 
became  effective  with  new  hours. 

WDEV  Waterbury,  Vt.,  has  increased  day- 
time power  from  1  kw  to  5  kw. 


A  Nf^l  Nf^    HANHQ  TRACK  record  on  station  sales,  approval 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

KGMB-AM-TV  HONOLULU,  T.  H.  •  Sold 
to  Hialand  Development  Corp.  of  Okla- 
homa City,  Okla.,  by  Consolidated  Amuse- 
ment Co.  as  part  of  a  more  than  $8  million 
package  deal,  including  theatres,  real  estate 
and  other  broadcast  properties  (see  story, 
at  left) .  KGMB-TV  is  on  ch.  9  and  is  affil- 


ALLIED 


always  has  the  BROADCAST  TUBES  you  need 


CTROtf 


IMMEDIATE  DELIVERY  OM 

RCA  7034  (  


allied  is  the  world's  largest  sup- 
plier of  power  and  special-purpose 
tubes  for  broadcast  station  use 
Look  to  us  for  immediate  expert 
shipment  from  the  world's  largest 
stocks  of  electronic  supplies. 


See  your  allied 
452-page  1959  Buy- 
ing Guide  for  sta- 
tion equipment  and 
supplies.  Get  what 
you  want  when  you 
want  it.  Catalog 
copies  are  available 
on  request. 

ALLIED  RADIO 

100  N.  Western  Ave.,  Chicago  80,  III. 
Phone:  HAymarkel  1-6800 


iated  with  CBS.  KGMB  is  on  590  kc  with 
5  kw  and  is  also  a  CBS  affiliate. 

KWIP  MERCED,  CALIF.  •  Sold  to  a 
group  headed  by  Maxwell  Hurst,  formerly 
comptroller  of  WATV  Newark,  N.  J.,  by 
Joseph  Gamble  Stations  Inc.  for  $141,500. 
The  sale  was  handled  by  Allen  Kander  & 
Co.  KWIP  is  on  1580  kc  with  500  w,  day. 

WPAX  MONTGOMERY,  ALA.  •  Sold  to 
Ralph  M.  Algood  and  Grover  Wise,  who 
also  own  WDNG  Anniston,  Ala.,  by  Thom- 
as A.  Martin  and  Walter  Knabe  for  $125,- 
000.  The  sale  was  handled  by  Blackburn  & 
Co.  WPAX  is  on  1600  kc  with  1  kw  and  is 
affiliated  with  ABC  and  MBS. 

WSKI  MONTPELIER,  VT.  •  Sold  to  Dan- 
iel Ruggles  III,  commercial  manager  of 
WCCM  Lawrence,  Mass.,  by  a  group 
headed  by  E.  E.  Erdman  for  $105,000.  The 
sale  was  handled  by  Allen  Kander  &  Co. 
WSKI  is  on  1240  kc  with  250  w  and  is 
affiliated  with  ABC. 

KPLT  PARIS,  TEX.  •  Sold  to  Ron  C. 
Litteral,  who  also  owns  KGKB  Tyler,  Tex., 
by  Boyd  Kelly  and  Lewis  O.  Seibert,  for 
approximately  $83,000.  Blackburn  &  Co. 


Page  96 


October  6,  1958 


Broadcasting 


NOTICE  TO  EDITORS— For  more  than  30  years,  Metropolitan 
Life  has  sponsored  advertising  messages  on  national  health  and 
safety.  Because  of  public  interest  in  the  subject  matter  of  these 
advertisements,  Metropolitan  offers  all  news  editors  (including 
radio  news  editors),  free  use  of  the  text  of  each  advertisement 


Why  do  diabetic  doctors 
live  longer 
than  other  diabetics? 

Anyone  who  develops  diabetes  can  take  hope 
from  the  personal  experiences  of  doctors  who  have 
the  disease.  They  have  proved  that  by  strict  ad- 
herence to  treatment,  they  can  live  almost  as  long 
and  as  actively  with  the  disease  as  without  it. 

When  mild  diabetes  is  discovered  early,  it  can 
often  be  controlled  by  diet  alone,  or  by  diet  and 
exercise.  In  other  cases,  a  combination  of  insulin, 
diet  and  exercise  may  be  required. 

New  compounds,  taken  by  mouth,  appear  to 
be  beneficial  in  selected  cases,  usually  those  who 
have  mild  diabetes  which  developed  after  age  40. 
Their  use,  however,  requires  strict  medical  super- 
vision .  .  .  and  their  true  place  in  diabetes  treat- 
ment awaits  further  study. 

Anyone  at  any  age  can  develop  diabetes,  but 
your  chances  of  doing  so  are  increased  .  .  .  if  you 
are  overweight;  if  diabetes  has  occurred  in  your 
family;  if  you  are  between  the  ages  of  40  and  65. 

Today,  about  one  million  people  in  our  country 
have  diabetes  and  are  getting  treatment.  Another 
million  Americans  have  the  disease,  but  are  com- 
pletely unaware  of  it.  This  is  because  diabetes, 
early  in  its  course,  causes  no  noticeable  symptoms, 
and  may  not  until  it  is  well  advanced. 

So,  everyone  should  have  periodic  health  ex- 
aminations, including  simple  tests  for  diabetes. 
And  no  one  should  delay  seeing  the  doctor  if  any 
of  the  following  common  symptoms  of  diabetes 
should  occur  . . .  weight  loss  despite  constant  hunger 
and  excessive  eating,  increased  fatigue  during  nor- 
mal activities,  excessive  thirst  and  frequent  urination. 


in  this  series.  The  text  may  be  used  in  regular  health  features, 
health  columns  or  health  reports  with  or  without  credit  to 
Metropolitan.  The  Company  gladly  makes  this  material  avail- 
able to  editors  as  one  phase  of  its  public-service  advertising  in 
behalf  of  the  nation's  health  and  safety. 


DIET 

I  PIUS 


If  diabetes  is  found,  the  usual  reward  for  obedi- 
ence to  the  doctor's  orders  is  added  years  of  com- 
fort and  of  life.  Doctors  know  this  .  . .  and  that  is 
why  those  of  them  who  have  diabetes  live  longer 
than  other  diabetics. 


COPYRIGHT  1956  METROPOLITAN    LIFE  INSURANCE  COMPANY 


Metropolitan  Life  Insurance  Company 

(A  MUTUAL  COMPANY) 

1  Madison  Avenue,  New  York  10,  N.  Y. 


Broadcasting 


October  6,  1958    •    Page  97 


STATIONS  CONTINUED 


EDUCATION 


handled  sale.  KPLT:  1490  kc  with  250  w. 

WRNB  NEW  BERN,  N.  C.  •  Sold  to  Wil- 
liam W.  Jefferay,  formerly  vice  president 
and  general  manager  of  KXLW  St.  Louis, 
by  WBOF-TV  Inc.  for  $80,000.  The  sale 
was  handled  by  Paul  H.  Chapman  Co.  and 
Howard  S.  Frazier  Inc.  WRNB  is  on  1490 
kc  with  250  w. 

APPROVED  ^e  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  108. 

WRRR  ROCKFORD,  ILL.  •  Sold  to  Radio 
Rockford  Inc.  by  Rock  River  Broadcasting 
Co.  for  $246,000  plus  payment  of  $80,200 
over  a  five-year  period  to  certain  stockhold- 
ers of  assignor  as  consultants.  Radio  Rock- 
ford  is  owned  by  the  Kankakee  Daily  Jour- 
nal, licensee  of  WKAN  Kankakee,  111. 
WRRR  is  on  1330  kc  with  1  kw,  day,  direc- 
tional antenna. 

WBRK  PITTSFIELD,  MASS.  •  Sold  to 
Kingston  Broadcasting  Corp.,  WKNE  Corp., 
Robert  T.  Colwell,  W.  A.  H.  Birnie  and 
Luette  S.  and  Joseph  K.  Close  by  Leon 
Podolsky  and  others  for  $500  and  $214,500 
in  loans.  New  owners  have  interests  in 
WKNE-AM-TV  Keene,  N.  H.,  WKTV 
Brattleboro,  Vt.,  and  WKNY-AM-TV 
Kingston,  N.  Y.  WBRK  is  on  1340  kc  with 
250  w  and  is  affiliated  with  MBS. 


WMMA  MIAMI,  FLA.  •  Sold  to  Stephany 
Wyszatycki,  wife  of  Leon  Wyszatycki 
(WWOL-AM-FM  Buffalo,  N.  Y.)  by  Frieda 
Broadcasting  Corp.  for  $175,000  plus  agree- 
ment that  assignor  not  compete  for  five 
years.  WMMA  is  on  1260  kc  with  5  kw, 
day,  directional  antenna. 

KOPY  ALICE,  TEX.  •  Sold  to  Leon  S. 
Walton  by  Jules  J.  Paglin  and  Stanley  W. 
Ray  Jr.  for  $150,000.  KOPY  is  on  1070  kc 
with  1  kw,  directional  antenna  night. 

WSHE  SHEBOYGAN,  WIS.  •  Sold  to  Cen- 
tral States  Broadcasting  Co.  by  Lake  Shore 
Broadcasting  Co.  for  $80,000.  Central 
States7  president,  William  E.  Walker,  has  in- 
terests in  WMAM-AM-TV  Marinette, 
WBEV  Beaver  Dam,  both  Wisconsin, 
KCLN  Clinton,  Iowa,  while  other  stock- 
holders have  interests  in  WBEV  and  KCLN. 
WSHE  is  on  1330  kc  with  1  kw,  day,  and 
250  w,  night,  and  is  affiliated  with  ABC. 

KRTV  (TV)  GREAT  FALLS,  MONT.  • 

Sold  to  Snyder  &  Assoc.  (Dan  Snyder,  presi- 
dent) by  Robert  R.  and  Francis  N.  Laird 
for  $65,680.  KRTV  is  on  ch.  3. 

KBYE  OKLAHOMA  CITY,  OKLA.  •  Sold 
54%  to  Mrs.  Bernice  L.  Lynch,  mother  of 
Mike  Lynch,  manager  of  the  station,  by 
Glenn  G.  Griswold  and  RAB  President 
Kevin  B.  Sweeney  for  $2,700.  KBYE  is  on 
890  kc,  1  kw,  day,  with  ABC. 


NBC-TV  Continental  Classroom 
Commences  in  300  Schools  Today 

More  than  300  colleges  and  universities 
throughout  the  U.  S.  will  carry  NBC-TV's 
Continental  Classroom  college  course  in 
atomic  age  physics,  planned  for  high  school 
science  teachers  for  credit  toward  graduate 
degrees.  The  telecasts  start  today  (Oct.  6) 
from  6:30-7  a.m.,  Monday  through  Friday, 
until  next  June. 

Dr.  James  R.  Killian  Jr.,  special  assistant 
to  President  Eisenhower  for  science  and 
technology,  is  launching  the  project.  He  is 
guest  on  today's  premiere.  Dr.  Harvey  E. 
White,  teacher  and  author  of  physics  text- 
books, is  principal  instructor  of  the  course. 

ETV  Comes  to  Southwest  Indiana 
For  Year's  Trial  Over  WTVW  (TV) 

The  Southwestern  Indiana  Educational 
Television  Council  began  regular  etv  pro- 
gramming over  WTVW  (TV)  Evansville, 
Ind.,  this  month. 

Half  the  $150,000  cost  to  conduct  the  12- 
month  experiment  will  be  met  by  the 
council,  composed  of  Southwestern  Indiana 
Superintendents  Assn.  members;  the  other 
half  was  contributed  by  the  Ford  Founda- 
tion's Fund  for  the  Advancement  of  Educa- 
tion. 

Apart  from  the  11,000  students  in  16 
schools  who  see  the  programs  daily,  the 
etv  sessions  may  be  watched  by  viewers 
at  home.  WTVW  makes  studios  and  equip- 
ment available  to  the  council  on  school 
days  between  8  a.m. -noon  on  a  cost  basis. 

WBTV  (TV)  Gives  ETV  Half-Hour 

WBTV  (TV)  Charlotte,  N.  C,  has  begun 
participation  in  "The  North  Carolina  In- 
School  Tv  Experiment,"  a  local  hookup 
originating  at  WUNC-TV  Chapel  Hill,  N.  C. 
WBTV  is  contributing  the  Monday  through 
Friday  9-9:30  a.m.  slot  for  a  course  on 
American  History  that  will  be  seen  by  stu- 
dents in  17  Charlotte  high  and  junior  high 
schools  as  well  as  home  viewers.  More  than 
1,000  students  are  taking  the  subject  for 
high  school  credit. 

EDUCATION  SHORTS 

WMCA  New  York,  in  association  with 
New  York  U.,  presents  America's  Literary 
Heritage,  program  on  literature,  each  Tues- 
day (8:05-8:30  p.m.). 

City  College  of  New  York  (Baruch  School 
of  Business  and  Public  Administration)  of- 
fers new  graduate  course  in  advertising  re- 
search this  fall. 

U.  of  Georgia  has  initiated  use  of  closed 
circuit  tv  in  its  Henry  W.  Grady  School  of 
Journalism  and  College  of  Business  Admin- 
istration. Accounting  course  is  offered  simul- 
taneously to  both  schools  through  use  of  tv. 

California  Western  U.,  San  Diego,  and 
XETV  (TV)  Tijuana,  Mex.  (San  Diego), 
have  combined  to  present  educational  tv 
over  XETV  with  Monday-Friday  Cal  West- 
ern Hour.  In  future  curriculum  it  is  planned 
that  both  Spanish  and  English  will  be  taught 
on  program. 

Broadcasting 


In  broadcast  transactions,  as  in  the 
alphabet,  there  is  a  required  link  be- 
tween A  and  C.  That  link  is  B  -  for 
Blackburn  &  Company.  The  stronger 
the  link,  the  more  efficient  the  tran- 
saction. Blackburn  &  Company  is  the 
strong  connecting  link  in  quality  sta- 
tion transactions. 


NEGOTIATIONS    •    FINANCING    •  APPRAISALS 

Blackburn  ^  Go 

RADIO— TV— NEWSPAPER  BROKERS 

WASHINGTON  D.  C.  ATLANTA 

James  W.  Blackburn  Clifford  B.  Marshall 

Jack  V.  Harvey  Stanley  Whitaker 

Washington  Building  Healey  Building 

STerling  3-4341  JAckson  5-1576 

CHICAGO  WEST  COAST 

H.  W.  Cassill  Colin  M.  Selph 

William  B.   Ryan  California    Bank  Bldg 

333  N.  Michigan  Avenue  Beverly  Hills,  Calif. 

Financial   6-6460  CRestview  4-2770 


Page  98    •    October  6,  1958 


PROGRAMS  &  PROMOTIONS 


THREE  female  "vampires"  strolled  the 
streets  of  New  York  recently  to  cele- 
brate the  debut  (Sept.  22)  of  Zacher- 
ley  as  host  of  Shock  Theatre  on 
WABC-TV  New  York,  and  the  pre- 
miere of  its  Son  of  Shock  series  which 
started  Oct.  2.  The  street  promotions 
included  three  models,  dressed  as 
ghoul  girls  in  black  leotards  and 
opera  capes,  wigs  and  white  make-up, 
who  toured  Manhattan  and  Queens 
handing  out  buttons  which  read  "I 
Like  Zacherley" — Channel  7 — "Shock 
Theatre."  Following  each  girl  were 
men  carrying  signs  with  similar  an- 
nouncements, topped  by  a  raven. 
Zacherley  delivered  gifts  of  gnarled 
monster  hands  to  be  worn  as  gloves  to 
timebuyers  and  account  executives  in 
the  city's  major  agencies.  WABC- 
TV  also  plans  to  issue  membership 
cards  for  viewers  who  join  the  sta- 
tion's official  "Shock  Club." 


CBS  Films  'Televisif  Guests 

A  half-hour  film  was  produced  by  CBS 
Newsfilms  of  the  49  housewives-newspaper- 
women from  49  states,  who  visited  New 
York  City  for  a  week  from  Sept.  13-20. 
They  were  guests  of  CBS-TV  as  part  of 
"CBS  Daytime  Televisit  Week"  [Programs 
&  Promotions,  Sept.  15]. 

The  film  is  being  sent  to  the  local  CBS- 
TV  affiliate,  which  sponsored  the  event  in 
association  with  the  hometown  newspaper 
and  CBS-TV  for  telecast  this  week.  The  film 
covers  over-all  shots  of  activities  during  the 
week  and  a  one-minute  closeup  of  each 
woman  reporter,  inserted  in  the  film  foot- 


ADVERTISING  IN 
BUSINESSPAPERS 
MEANS  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


age  intended  for  her  local  tv  station.  One 
sidelight  was  that  KDKA-TV  Pittsburgh 
sent  out  a  crew  to  the  home  of  Mrs.  Joan 
C.  Guldenschuh  of  Wexford,  Pa.,  a  distaff 
reporter  in  New  York  that  week,  and  ex- 
pected to  see  dishes  piled  up  in  the  sink 
and  dust  under  the  rugs.  But  everything 
was  spic  and  span.  The  footage  was  used 
on  the  station. 

WTVH  (TV)  Films  L.  R.  Report 

Mobile  newsreel  coverage  of  a  national 
news  story  is  claimed  by  WTVH  (TV) 
Peoria,  111.,  with  a  filmed  report  of  racial  in- 
tegration developments  in  Little  Rock,  Ark. 
The  station  dispatched  George  Ray,  editorial 
associate,  and  Jack  Bradley,  chief  photog- 
rapher, to  Little  Rock  the  past  fortnight,  to- 
gether with  its  mobile  newsreel  unit  com- 
prising a  camera  with  600  ft.  of  sound-on- 
film  and  a  Fairchild  16mm  rapid  developing 
machine.  Films  were  photographed,  proc- 
essed and  flown  to  Peoria  and  carried  by 
WTVH  on  the  same  day.  Commentary  by 
Mr.  Ray  was  included  with  the  film  report. 
Harold  V.  Phillips,  general  manager  of 
WTVH,  noted  that  local  viewers  thus  could 
"associate  a  local  tv  newsman  with  the  scene 
of  a  national  news  story"  and  that  it  was  the 
first  time  a  Peoria  newsreel  unit  had  par- 
ticipated in  such  a  story. 

KFEQ-TV  Extends  Appreciation 

KFEQ-TV  St.  Joseph,  Mo.,  which  started 
telecasting  Sept.  27,  1955,  last  month  cele- 
brated its  fifth  anniversary  by  sponsoring 
a  free  water  show  and  a  "Night  on  the 
Town"  promotion. 

More  than  10,000  persons  attended  the 
performance  of  Tommy  Bartlett's  water  ski 
group,  held  at  a  local  lake.  The  show  was 
promoted  by  on-air  announcements  and  con- 
tests on  three  KFEQ-TV  programs.  For  the 
station's  second  birthday  event,  names  and 
addresses,  taken  from  area  telephone  books, 
were  flashed  on  the  screen  at  frequent  in- 
tervals. Viewers  who  called  within  30  min- 
utes after  their  names  appeared  won  dinners 
for  two  at  a  local  restaurant  and  two  tickets 
to  a  theatre. 

Skyscraper  Gets  KCBS  Treatment 

Crown-Zellerbach  is  building  a  skyscraper 
in  downtown  San  Francisco  and  KCBS  San 
Francisco's  Jane  Todd  naturally  thought  it 
might  be  a  good  idea  to  broadcast  right 
from  the  site  of  the  rising  building.  So  she 
did.  KCBS  reports  that  their  "Jane,"  a  young 
woman  "with  many  'firsts'  to  her  credit," 
recorded  one  of  her  afternoon  shows  from 
the  sixth  floor  of  the  construction  last 
month,  interviewing  officials  of  Crown-Zel- 
lerbach, the  architectural  firm  which  de- 
signed the  structure,  and  members  of  the 
building  firm  erecting  it. 

WADK  Spurs  Welcome  for  Yachts 

A  last  minute  celebration  for  the  Ameri- 
can Cup  winner,  the  Columbia,  was  spurred 
by  WADK  Newport,  R.  I.,  and  its  news 
director  Gerry  Nevins  on  his  public  opinion 
forum  program  (12-1:30  p.m.)  Sept.  26. 
Mr.  Nevins  suggested  that  residents  turn  out 
to  welcome  the  winning  vessel  and  the  van- 
quished Sceptre  when  the  yachts  returned 
later  that  day  to  their  moorings  in  New- 


The  SELLibrated  (and  only  full 
powered)  station  in  the 

GOLDEN  VALLEY 

(Central  Ohio) 

WHTN 
TV 

CHANNEL  13 
Huntington-Charleston,  W.  Va. 

serving  4  states  and  5  prime  cities 

A  COWLES  OPERATION 

Get  the  dollars  and  cents  story 
from  Edward  Petry  Co.,  Inc. 


Broadcasting 


October  6,  1958    •    Page  99 


PROGRAMS  &  PROMOTIONS  continued 


port.  The  city  of  Newport  offered  fire  ap- 
paratus for  water  displays,  sirens  and  police 
assistance.  The  mayor  and  city  manager 
greeted  the  returning  yachts  from  aboard 
the  harbormaster's  boat.  The  U.S.  Navy 
was  contacted  and  offered  to  send  tugs  to 
the  harbor.  An  estimated  15,000  persons 
were  on  hand  at  4  p.m.  when  the  yachts 
returned  to  the  harbor.  WADK  broadcast 
reports  of  the  reception  with  its  mobile  unit. 

WGN-TV  Starts  Color  Tv  Series 

A  presentation  of  classic  and  contempo- 
rary books  for  children  forms  the  basis  for  a 
new  color  television  series  sponsored  by 
Marshall  Field  &  Co.  on  WGN-TV  Chicago. 
Entitled  The  Storyteller,  the  nightly  chil- 
dren's program  features  Val  Bettin  as  narra- 
tor, and  original  illustrations  to  dramatize 
his  readings.  The  "Storyteller"  actually  is  a 
book-end  figurine  which  comes  to  life  on  tv. 
Jim  McGinn,  tv  producer  at  DePaul  U., 
handles  production  for  the  Chicago  depart- 
ment store  and  WGN-TV. 

RAB  Brochure  Tells  How  to  Win 

A  new  Radio  Advertising  Bureau  bro- 
chure, entitled  "Win  the  Election  With  Ra- 
dio Advertising,"  which  outlines  how  polit- 
ical candidates  can  better  their  chances  of 
winning  the  election  through  use  of  radio,  is 
currently  being  distributed  to  RAB  members. 


Welk  Show  Stereocasts  Expanded 

ABC-TV  and  ABC  Radio  stereocasts  of 
The  Plymouth  Show,  Starring  Lawrence 
Welk  (Wed.,  7:30-8:30  p.m.),  first  launched 
Sept.  10  in  five  cities  and  later  extended  to 
seven,  was  expanded  on  Oct.  1  to  75  cities 
through  the  networks'  facilities.  Stereo- 
phonic effect  is  through  fm  audio  in  tv 
transmission  and  am  radio.  Its  extension  is 
the  result  of  critical  and  Plymouth  dealer 
acclaim,  ABC  noted,  citing  good  test  results 
reported  by  Jack  W.  Minor,  assistant  gen- 
eral manager,  Chrysler  Corp.'s  Plymouth 
division.  On  radio,  the  program  is  on  entire 
network  (190  additional  cities).  Grant  Adv. 
is  Plymouth's  agency. 

WHTN-AM-TV  Features  Education 

WHTN-AM-TV  Huntington,  W.  Va.,  is 
utilizing  its  facilities  for  educational  pur- 
poses on  two  levels,  according  to  recent  re- 
ports from  the  stations. 

WHTN  last  week  began  a  new  current 
events  series  designed  to  "stimulate  junior 
and  senior  high  school  student  interest  in 
contemporary  affairs."  The  lectures  are  un- 
der the  supervision  of  Marshall  College,  and 
The  Huntington  Advertiser  will  publish 
background  articles  on  the  subjects  to  be 
covered. 

Also  last  week,  WHTN -TV  helped  to 


train  900  United  Fund  volunteers  in  their 
own  homes  in  preparation  for  their  October 
collection  campaign.  The  program  was  de- 
signed for  fund  workers  but  the  general  pub- 
lic was  also  able  to  learn  more  about  the 
needs  of  the  general  United  Fund  at  the 
same  time,  according  to  WHTN -TV. 

WHYY-TV  Resumes  Russian  Course 

Non-commercial,  educational  station 
WHYY-TV  Philadelphia  will  launch  Rus- 
sian language  lessons  this  Wednesday  (Oct. 
8)  at  3  p.m.  The  weekly,  half -hour  series 
of  lessons  for  all  ages  is  sponsored  jointly 
by  the  Philadelphia  Board  of  Education  and 
the  U.  of  Pennsylvania.  Evening  language 
lessons  were  presented  last  summer  under 
the  same  university  instructor,  Dr.  Anna 
Pirscenok.  WHYY-TV  will  furnish  study 
guides  for  viewers. 

WMNI  Covers  Airport  Dedication 

The  dedication  of  the  new  airport  ter- 
minal building  at  Columbus,  Ohio,  was 
covered  in  a  4V/2-hour  broadcast  Sept.  21 
by  WMNI  Columbus,  the  only  station  to 
broadcast  the  entire  ceremonies,  according 
to  WMNI.  In  addition,  WMNI  described 
an  air  show  following  the  dedication.  Ac- 
tivity coverage  was  provided  from  three 
locations:  Neil  Collins  was  stationed  at 
ground  level  with  a  mobile  unit  to  cover 
the  airport's  apron  area;  News  Director  Ken 
Ellis  described  aerial  displays  from  the 
building's  10th  floor  cat-walk,  and  John 
Piet  served  as  "central  control"  operator  on 
the  ninth  floor  to  coordinate  switches  be- 
tween remote  locations. 

Ad  Congratulates  Rival  Station 

A  newspaper  ad  in  the  Rochester  (N.Y.) 
Democrat  and  Chronicle  Sept.  22  was  used 
by  WVET  Rochester,  to  congratulate  an- 
other Rochester  radio  station,  WBBF,  for 
being  rated  the  No.  1  Rochester  station  for 
the  third  straight  month,  according  to  C.  E. 
Hooper  surveys.  The  congratulatory  an- 
nouncement was  signed  "from  WVET  .  .  . 
now  No.  2  and  climbing  like  a  rocket." 
The  ad  included  a  plug  for  WVET,  as  well, 
by  showing  pictures  of  four  of  its  personal- 
ities and  their  program  time  segments. 

KOCO-TV  Previews  Doctors 

KOCO-TV  Enid-Oklahoma  City  held  a 
dinner  party  and  sneak  preview  of  ABC- 
TV's  Donna  Reed  Show  on  Sept.  21  for 
Oklahoma  City  pediatricians  and  their  wives 
in  order  to  get  their  criticisms  of  the  series 
in  which  Donna  Reed  stars  as  the  wife  of  a 
pediatrician.  Guests,  including  20  Campbell 
soup  (sponsor  of  the  program)  representa- 
tives and  their  wives,  were  asked  to  answer 
four  questions  following  the  showing  of  the 
pilot  film.  According  to  KOCO-TV,  their 
comments  indicated  that  the  show  would 
have  a  successful  season. 

WCPO  D.J.  Has  Special  Day 

Bill  Dawes,  WCPO  Cincinnati  d.j.,  was 
honored  by  the  city  of  Cincinnati  Sept.  24 
when  Mayor  Donald  D.  Clancy  proclaimed 
the  day  as  "Bill  Dawes  Day  in  Cincinnati" 
in  recognition  of  Mr.  Dawes'  20th  year  of 
broadcasting  in  the  city. 

Broadcasting 


35,000  CAME  TO  DANCE 


A  police-estimated  crowd  of  35,000 
turned  out  Sept.  26  for  WBZ  Boston's 
Good  Neighbor  Block  Party,  staged  to 
help  the  Brockton  (Mass.)  Old  Colony 
Assn.  For  Mental  Health. 

For  three  weeks  prior  to  the  party 
WBZ  invited  listeners  to  suggest  how 
money  raised  by  a  block  party  could  best 
be  spent  to  benefit  a  community.  More 
than  2,000  replies  came  from  listeners 
throughout  New  England  requesting 
WBZ  to  hold  the  event  in  their  neighbor- 
hood for  a  local  organization.  Each  day 
five  listeners  were  awarded  phonograph 
albums. 

It  was  decided  that  the  funds  raised 


by  the  party  would  go  toward  the  $100,- 
000  the  Old  Colony  Assn.  is  raising  to 
construct  a  mental  health  center  in  near- 
by Brockton.  On-air  announcements,  in- 
terviews with  Brockton's  mayor  and 
citizens  and  newspaper  ads  were  used  to 
publicize  the  event. 

On  the  day  of  the  party,  declared  by 
the  mayor  as  "Founders  Fund  Day  for 
the  Child  Guidance  Clinic,"  Legion 
Parkway  was  roped  off  and  a  bandstand 
constructed.  Lester  Lanin's  band  with 
guest  stars  Jerry  Vale  and  Joni  James, 
services  donated  by  WBZ,  played  and 
sang  for  the  hordes  of  dancers  in  the 
Parkway  (see  cut). 


Page  100 


October  6,  1958 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


ADVERTISERS  &  AGENCIES 

ROBERT  RAIDT  resigns  as  ac- 
count executive  with  Mc- 
Cann-Erickson  to  join  Mon- 
roe F.  Dreher  Inc.,  N.Y.,  as 
v.p.  in  charge  of  merchan- 
dising and  member  of  plans 
board.  Mr.  Raidt  was  for- 
merly director  of  advertising 
for  Bayuk  Cigars  Inc.,  Phil- 
adelphia. 

HUGO   HAMMER,   art  director, 
Dozier-Eastman  &  Co.,  L.A., 
MR.  RAIDT  named    v.p.    and    will  con- 

tinue to  supervise  art  and  production  depart- 
ments as  well  as  assume  increasingly  important 
role  in  client  contact  and  account  supervision 
activities.  PHIL  D.  McHUGH,  president  of  McHugh 
Adv.  Inc.,  joins  Dozier-Eastman  as  v.p.,  bringing 
with  him  all  McHugh  accounts,  majority  of 
which  are  in  consumer  field. 

JOHN  E.  MARTIN,  copy  chief,  BBDO  Minneapolis, 
elected  v.p. 

ERNEST  W.  EVERSZ,  formerly  v.p.  and  associate 
copy  director  at  Leo  Burnett  Co.,  Chicago,  re- 
joins Foote,  Cone  &  Belding,  Chicago,  as  v.p. 
and  copy  director. 

ROBERT  L.  MOORE  JR.,  head  of  Sheraton  Corp.  of 
America's  public  relations  division  for  past 
three  years,  and  former  television  producer, 
named  v.p.  of  Sheraton  Central  Credit  Club  Inc. 

GERTRUDE  BROOKS,  previously  copy  group  super- 
visor, Grey  Adv.,  to  Dancer-Fitzgerald-Sample, 
N.Y.,  in  same  capacity. 

DONALD  H.  WALLACE,  previously  with  Tatham- 
Laird  Inc.,  as  tv  writer-producer,  joins  Clinton 
E.  Frank  Inc.,  both  Chicago,  in  newly-created 
post  of  tv  and  copy  supervisor.  JOHN  D.  KENNER, 
formerly  with  Waldie  &  Briggs,  Chicago,  to 
Clinton  E.  Frank  as  account  executive  on  Fort 
Howard  Paper  Co.  account. 

DON  OSTEN,  formerly  chief  space  buyer  at  Gard- 
ner Adv.  Co.,  St.  Louis,  promoted  to  media 
group  supervisor.  WILLIAM  A.  LAHRMANN  JR.,  as- 
sistant media  group  supervisor,  named  chief 
space  buyer. 

ROBERT  J.  GILLEN  JR.,  formerly  with  J.  M.  Mathes 
Inc.,  N.Y.,  handling  Northam  Warren  Corp.  and 
Economic  Labs  accounts,  to  Hazel  Bishop  Inc., 
N.Y.,  as  station  relations  manager,  coordinator 
of  advertising  and  merchandising. 

HARVEY  J.  COMITA,  formerly  with  Anderson-Mc- 
Connell  Adv.,  to  Kenyon  &  Eckhardt,  both  Los 
Angeles,  as  research  manager. 

JOHN  BERGLAND,  formerly  with  Burke  Dowling 
Adams,  Inc.,  joins  Charles  Bowes  Adv.,  both 
Los  Angeles,  as  production  manager. 

DON  STOTTER,  producer-director  for  past  eight 
years  at  WHIO-TV  Dayton,  Ohio,  resigns  to 
form  own  advertising  firm,  Don  Stotter  Adv. 
Address:  333  W.  First  St.,  Dayton.  Mr.  Stotter 
was  formerly  announcer  with  WING  and  WONE, 
both  Dayton. 

JOHN  E.  McCULLOUGH,  formerly  tv  art  director 
for  Doyle  Dane  Bernbach,  N.Y.,  joins  W.  B. 
Doner  &  Co.,  Philadelphia,  as  art  director. 

JOHN  F.  McDANIEL,  formerly  general  manager  of 
sales  and  distribution  at  Hotpoint  Co.,  Chicago, 
appointed  general  sales  manager  of  new  divi- 
sion-wide sales  department.  He  will  be  re- 
sponsible for  sales  of  all  products  (appliances, 
tv  receivers,  etc.)  to  distribution  and  coordina- 
tion of  advertising,  merchandising,  promotion, 
product  service  and  training  plans.  C.  C.  GRAMER, 
formerly  manager  of  distribution  planning, 
named  manager  of  market  development.  J.  A. 
CARLSON  appointed  manager  of  tv  sales  plan- 
ning. 

WILLIAM  M.  CAMPBELL,  formerly  with  Certified 
Grocers  of  California  as  assistant  advertising 
manager,  to  Los  Angeles  office  of  Erwin  Wasey, 
Ruthrauff  &  Ryan  Inc.  as  senior  merchandising 
executive  and  member  of  merchandising  plans 
board. 


Co.,  both  Baltimore,  as  art  director.  GEORGE  N. 
LUCAS,  previously  with  S.  A.  Levyne  as  v.p. 
and  copy  chief,  to  VanSant,  Dugdale  as  copy 
supervisor. 

HUNTLY  BRIGGS,  formerly  with  Lear  Inc.,  as  ad- 
vertising projects  supervisor,  joins  Harrington 
&  Miner,  L.A.,  as  account  executive  to  Hoff- 
man Labs  &  Aeronutronics  Systems  Inc. 

WILLIAM  M.  GALBRAITH,  formerly  with  Pillsbury 
Mills,  advertising  manager  of  food  products  at 
Armour  &  Co.  and  with  Earle  Ludgin  &  Co., 
Chicago  agency,  to  H.  W.  Kastor  &  Sons  Adv. 
Co.,  Chicago,  as  account  executive.  PAUL  P. 
MILLER,  previously  with  Henri,  Hurst  &  Mc- 
Donald and  Young  &  Rubicam,  to  Kastor  in 
similar  capacity. 

FRITZ  HELLMAN,  with  Fuller  &  Smith  &  Ross  copy 
department  since  1957,  to  copy  director,  succeed- 
ing GORDON  K.  ZERN,  appointed  account  execu- 
tive for  FSR  account  Cool-Ray  Inc. 

CONNIE  BARBER,  estimator  at  Ted  Bates  &  Co.,  to 
Hicks  &  Griest,  N.Y.,  as  supervisor  of  radio -tv 
estimating. 

MARJORIE  CAMP,  formerly  with  Grey  Adv.  and 
Lennen  &  Newell,  and  MILTON  OST,  previously 
at  Kastor,  Hilton,  Chesley  &  Clifford,  to  copy 
staff  of  Reach,  McClinton,  N.Y.  Miss  Camp  as- 
signed as  senior  copywriter  on  Playtex  Bras  (In- 
ternational Latex)  and  Mr.  Ost  as  senior  copy- 
writer on  Isodine  Pharmacals. 

HOWARD  W.  COLEMAN,  formerly  station  manager 
of  WMAQ  Chicago,  to  public  relations  depart- 
ment of  J.  Walter  Thompson  Co.,  Chicago. 

MISS  FAYTHE  VENT,  formerly  with  Anderson-Mc- 
Connell  Adv.,  L.A.,  as  director  of  media,  joins 
American  Research  Bureau  in  Los  Angeles  office 
in   client   service   capacity.   MRS.    PAT  SANDERS, 

member  of  Los  Angeles  ARB  staff,  moves  into 
new  duties  in  client  services,  primarily  with  tv 
stations  on  West  Coast. 

HAROLD  A.  STROFEL,  formerly  with  Alex  T.  Franz 
Inc.  and  Waldie  &  Briggs,  both  Chicago,  to  copy 
staff  of  Clinton  E.  Frank  Inc.,  Chicago. 

LEONARD  V.  STRONG,  formerly  with  Grey  Adv., 
joins  Ted  Bates'  copy  department  in  New  York. 

HERBERT  GANDEL,  space  buyer  in  Kudner  Agency, 
N.Y.,  media  dept.,  to  assume  additional  duties 
as  radio-tv  timebuyer,  succeeding  MARJORIE  C. 
SCANLAN,  resigned. 


JOHN  G.  GARRISON,  formerly 
Central  Division  manager  of 
Official  Films  Inc.,  appointed 
national  syndication  director 
of  Guild  Films  Co.,  N.Y. 

WILLIAM  FINESHRIBER,  director 
of  international  operations 
for  Screen  Gems,  has  left 
on  three-month  around-the- 
world  sales  and  survey  tour. 


MR.  GARRISON 


BRUCE     D.     COLEN,  formerly 
with    CBS-TV    as  associate 
producer,  to  CBS-TV  Film  Sales  Inc.  in  charge 
of  program  development. 

DR.  HERBERT  T.  KALMUS,  president  and  general  man- 
ager, Technicolor  Corp.,  named  honorary  mem- 
ber of  Society  of  Motion  Picture  and  Television 
Engineers.  Membership  recognizes  his  pioneer- 
ing work  in  color  over  past  40  years. 

JOHN  MAY,  36,  sales  executive  for  Screen  Gems 
Inc.,  New  York,  in  southern  area  since  1957,  was 
killed  Sept.  23  when  private  plane  in  which  he 
was  riding  crashed  near  Salisbury,  N.C.  Mr.  May 
previously  had  been  associated  with  sales  staff 
of  Ziv  Television  Programs,  WXEX-TV  Rich- 
mond and  WMTW-TV  Portland,  Me. 


NETWORKS 

ROBERT  W.  SARNOFF,  chairman  of  board  of  NBC, 
to  serve  on  1958  publicity  committee  of  Muscular 
Dystrophy  Assn.  of  America  Inc. 


ism 


ROANOKE  AGAIN  THE 
NUMBER   ONE   TELEVISION  MARKET. 


When  you  buy  Virginia's  number  one  TV 
market,  buy  the  quality  station. 

According  to  NCS  No.  3,  WSLS-TV  has  13% 
more  daily  viewers  than  the  other  TV  station 
in  Roanoke. 

(Daytime  Daily  — 139,720  TV  homes) 
(Nighttime  Daily  —  167,680  TV  homes) 

*ARE  shows  WSLS-TV's  total  share  of  audi- 
ence in  excess  of  50%  sign-on  fo  sign-off. 


sign-on  to  6:00  P.  M. 
'  6:00  P.  M.  to  sign-off 

*J?oanoke  ARB:    One  week — four  week 
Nov.,  Dec,  Feb.,  Mar. 


Represented  nationally  by  Avery-Knodet,  Inc. 


GEORGE  FONDERSMITH,  formerly  head  art  director  DAVID  W.  HEARST,  publisher  of  Los  Angeles 
with  Joseph  Katz  Co.,  joins  VanSant,  Dugdale  &      Herald  Express,  and  BLAIR  A.  WALLISER,  MBS  ex- 


NOW 
>  AVAILABLE! 

f  Brochure  Containing 

f 

)       COMPLETE  DETAILS  OF 
jj         WVET'S  EXCLUSIVE, 
I  PHENOMENALLY  SUCCESSFUL 
J  TOP  VALUE  STAMP 

<  PROMOTION  PROGRAM 


.9 


For  Information 
Contact:  BILL  SCHUBERT 

WVET 

RADIO 

ONLY  Station  In  The  Nation 
That  Gives  TOP  VALUE  Stamps! 
17  CLINTON  AVE.  SO. 
ROCHESTER  4,  N.  Y. 


Broadcasting 


October  6,  1958    •    Page  101 


PEOPLE  CONTINUED 


ecutive  v.p.,  elected  to  MBS  board  of  directors. 

G.  E.  (BUCK)  HURST,  formerly  sales  manager  of 
WCBS  New  York,  named  Pacific  Coast  network 
sales  manager  for  CBS  Radio.  Mr.  Hurst's  pre- 
vious experience  includes  managing  Los  An- 
geles office  of  CBS  Radio  Spot  Sales  and  na- 
tional sales  manager  for  KMOX  St.  Louis. 

STATIONS  ^37=.^ 


KENNETH  A.  FOELLINGER,  pres- 
ently comptroller  and  as- 
sistant treasurer  of  Cent- 
livre  Brewing  Corp.,  Fort 
Wayne,  Ind.,  appointed  busi- 
ness manager  and  assistant 
secretary  of  WFBM-AM-TV 
Indianapolis,  effective  Nov. 
1.  Mr.  Foellinger  will  replace 
ANDREW  J.  MURTHA,  who  re- 
turns to  Time  Inc.,  N.Y., 
owners     of  WFBM-AM-TV, 


for  new  executive  duties.  MK.  f-OtUINGER 

R.  S.  (BUD)  NIELSEN,  formerly  with  KOB-TV  Al- 
buquerque, N.M.,  named  general  sales  manager 
of  KDUB  Stations  ( KDUB  -  AM-  TV  Lubbock, 
KPAR-TV  Sweetwater  and  KEDY-TV  Big 
Spring,  all  Texas).  JOHN  HENRY,  previously  with 
WEEQ-TV  La  Salle,  111.,  as  general  manager, 
appointed  national  sales  manager  of  KDUB  Sta- 
tions. 


MORTON  J.  WAGNER,  execu- 
tive v.p. -eastern  division  di- 
rector, Bartell  Family  Radio, 
named  general  manager  of 
KYA  San  Francisco.  Mr. 
Wagner,  with  Bartell  since 
1952,  retains  supervision  of 
WAKE  Atlanta,  WILD  Bos- 
ton and  WYDE  Birmingham. 
LEE  BARTELL,  the  group's  man- 
aging director,  who  has  been 
supervising  KYA,  returns  to 


KCBQ  San  Diego.  MR.  WAGNER 

GORDON  MASON  named  sales  manager  for  KNX 
Los  Angeles  and  CBS  Radio  Pacific  Network. 
He  has  been  director  of  sales  development  for 
KNX-CPN,  succeeds  MAURIE  WEBSTER,  named 
general  manager  of  KCBS  San  Francisco 
[PEOPLE,  Sept.  29]. 

CHARLES  R.  DICKOFF,  general  manager,  WBEV 
Beaver  Dam,  Wis.,  adds  duties  as  station  rela- 
tions director  of  Walker  Group  of  radio  stations 
(WRRR  Rcckford,  111.;  KCLN  Clinton,  Iowa; 
WSHE  Sheboygan,  Wis.,  and  WSJM  St.  Joseph, 
Mich. — latter  two  recently  purchased  and  are 
pending  FCC  approval).  TOM  FAILE,  WBEV  sales 
manager,  elevated  to  assistant  general  manager, 
and  DUANE  WENDT,  WBEV  program  director, 
promoted  to  business  manager. 

CLIFFORD  A.  FROHNHOEFER,  formerly  controller, 
WOR-AM-TV  New  York,  named  controller  and 
assistant  treasurer  of  WAVY-AM-TV  Ports- 
mouth, Va.  CARRINGTON  R.  HENSLEY,  former  su- 
perintendent, Southland  Life  Insurance  Co.,  ap- 
pointed account  executive  of  WAVY.  RON  CAR- 
NEY and  LEE  LEONARD  join  WAVY  as  air  person- 
alities. 

JIM  RISNER,  formerly  with  KS YD- AM- TV  Wichita 
Falls,  Tex.,  to  KRMS  Osage  Beach,  Mo.,  as  sta- 
tion manager. 


WILLIAM  P.  DIX  JR.,  formerly  assistant  general 
manager  in  charge  of  sales,  WOR-AM-TV  New 
York,  named  assistant  general  manager  of  WGR- 
TV  Buffalo,  N.Y. 

CLAUDE  (BUDDY)  YOUNG,  WEBB  Dundalk,  Md., 
personality  since  its  founding,  appointed  as- 
sistant general  manager  of  station.  Mr.  Young 
was  former  All  American  at  U.  of  Illinois  and 
professional  football  star  with  Baltimore  Colts. 

C.  P.  (CHUCK)  DWYER,  local  sales  manager  of 
WTVN-TV  Columbus,  Ohio,  promoted  to  as- 
sistant general  manager  and  will  continue  to 
oversee  local  sales.  Mr.  Dwyer  succeeds  R.  C. 
WIEGAND,  resigned  to  become  general  manager 
of  WKYT  (TV)  Lexington,  Ky. 

KEITH  WELDY,  formerly  sales  representative  for 
WCMR  Elkhart,  Ind.,  appointed  secretary  of 
Allegan  County  Broadcasters  Inc.,  which  plans 
to  build  250  w  am  station  in  Allegan,  Mich.  Mr. 
Weldy  will  also  serve  as  station  manager. 

DAVID  J.  MATTIS,  WDIA  Memphis  production  di- 
rector for  past  six  years,  promoted  to  assistant 
station  manager. 

JON  ARDEN,  WCKT  (TV)  Miami  promotion  man- 
ager, promoted  to  manager  of  sales  promotion, 
merchandising  and  marketing.  SYMON  COWLES, 
formerly  with  ABC  Radio  as  assistant  director 
of  sales  promotion  and  exploitation,  named  man- 
ager of  audience  promotion  and  publicity  at 
WCKT. 

NORMAN  NESBITT,  formerly  with  KGA  Spokane, 
Wash.,  and  previously  with  KOA  Denver,  joins 
KLOK  San  Jose,  Calif.,  as  head  of  station  staff. 

LEE  EHRLICH,  WTRY  Troy,  N.Y.,  local  sales  man- 
ager, promoted  to  commercial  manager. 

RICHARD  E.  SHIREMAN,  television  sales  manager 
of  WISM-TV  Milwaukee,  has  resigned  and  will 
announce  his  new  association  shortly. 

TOM  GILLIES,  WTRL  Bradenton,  Fla.,  d.j.,  adds 
duties  as  station  program  director.  DICK  DOTY, 
WTRL  president  and  general  manager,  elected 
to  board  of  directors  of  Bradenton  Chamber  of 
Commerce. 

MRS.  CLARENCE  JONES  named  program  director, 
WBPD  Orangeburg,  S.  C,  1  kw  daytimer,  sched- 
uled to  begin  broadcasting  Nov.  3.  Other  WBPD 
appointments:  MRS.  GUS  BROWNING,  traffic  man- 
ager; MISS  JO  ANNE  BROWNING,  commercial  man- 
ager; MRS.  BOBBIE  LANCASTER,  woman's  director; 
and  EMORY  HUFF,  local  time  sales. 

WILLIAM  E.  MacDONALD,  formerly  with  KFAB 
Omaha,  Neb.,  appointed  agricultural  director 
of  Stuart  stations  (KFOR  Lincoln,  KRGI  Grand 
Island,  both  Nebraska,  and  KMNS  Sioux  City, 
Iowa).  Mr.  MacDonald  is  charter  member  of 
National  Assn.  of  Radio  and  Television  Farm 
Directors. 


JANE  STRAETER  appointed  assistant  to  merchandis- 
ing director,  WIL  St.  Louis  Balaban  station.  Miss 
Straeter  will  coordinate  Community  Club 
Awards  activities. 

DOUG  ROBERTSON,  former  member  of  KUSC-FM 
Los  Angeles  programming  department,  joins 
KXOA  Sacramento,  Calif.,  as  copywriter  and 
public  service  director. 


JACK  ROSENBERG,  sports  coordinator-writer  for 
WGN-TV  Chicago  baseball  telecasts,  appointed 
sports  editor  of  WGN-AM-TV.  He  fills  vacancy 
created  by  death  of  FRANK  KORCH. 

THOMAS  W.  CALENBER6,  formerly  with  WBIW 
Bedford,  Ind.,  as  staff  announcer,  to  WGL  Fort 
Wayne,  Ind.,  as  news  editor,  succeeding  NORM 
GERON,  resigned  to  accept  appointment  with 
State  Dept. 

THOMAS  C.  CURETON,  art  director  and  production 
services'  supervisor,  WIS-TV  Columbia,  S.C., 
named  promotion  manager.  R.  BRUCE  COPELAND, 
previously  with  WBML  Macon,  Ga.,  appointed 
assistant  to  Mr.  Cureton  in  areas  of  sales  pro- 
motion, merchandising  and  research,  and  MISS 
MARTEE  HARDEN  made  assistant  in  program  pro- 
motion. JOHN  BONDESON  resigns  as  WIS-TV  pro- 
motion manager  to  accept  post  with  national 
public  relations  firm. 

MARTIN  RATNER  to  manager  of  WNTA-TV  New- 
ark (New  York  City)  film  department.  MARVIN 
SCHLAFFER,  formerly  film  director,  moves  to  live 
production. 

AL  CROUCH,  previously  news  director  of  KENT 
Shreveport,  La.,  to  KNUZ  Houston  in  similar 
capacity. 

MIKE  McMANUS  appointed  to  newly-created  post 
of  radio  production  supervisor  for  WNBF-AM- 
FM  Binghamton,  N.Y. 

ORVILLE  RENNIE,  promotion  manager  at  KOA 
Denver,  Colo.,  named  coordinator  of  radio-tv 
network  program  opportunities  for  1959  Colo- 
rado "Rush  to  Rockies"  centennial  by  Gov. 
Stene  McNichols.  Statewide  observance  starts 
Jan.  1. 

SAM  ELBER,  program  director,  WERE  Cleveland, 
resigns  to  become  program  director  of  WGBS 
Miami. 

GIL  BAHR,  formerly  with  KANN  Stinton,  Tex., 
and  presently  supervisor  of  music  programming 
for  KUAM  Agana,  Guam,  adds  duties  as  pro- 
gram director  of  KUAM-AM-TV. 

CARL  BAILEY,  KBIG  Santa  Catalina,  Calif.,  d.j. 
since  its  founding  in  1952,  elevated  to  special 
events  director  for  station,  effective  Nov.  1. 

JAMES  E.  HARDEN  JR.,  former  CBS  news  film  re- 
porter-writer and  editor  at  WBBM  Chicago,  to 
WGN-AM-TV  Chicago  as  news  writer  and 
editor. 

H.  A.  (MICKEY)  McFADDEN,  formerly  with  WPAT 
Paterson,  N.J.,  joins  WNTA  Newark  sales  de- 
partment as  account  executive. 

DON  RUPERT,  formerly  v.p.  of  Bell  Formica,  Mil- 
waukee, to  WRIT  Milwaukee  as  account  execu- 
tive. WRIT  is  Balaban  station. 

NORRIS  KALAR,  previously  with  KLIF,  joins 
KBOX,  both  Dallas,  as  account  executive.  KBOX 
is  Balaban  station. 

VAN  RUBENSTEIN  and  RUDY  WISSLER  appointed 
KNXT  (TV)  Los  Angeles  account  executives. 
ROBERT  COLE  named  national  spot  sales  repre- 
sentative for  station. 

DAVID  SEATON,  previously  with  WICE  Provi- 
dence, R.I.,  joins  WJAR-TV  Providence  as  ac- 
count executive  in  local  sales. 

PETER  LYMAN,  formerly  radio-tv  director  and  ac- 
count executive  with  Frederick  E.  Baker  &  As- 
soc., Seattle,  advertising  and  public  relations 
firm,  joins  KREM-AM-FM-TV  Spokane,  Wash., 
on  sales  development  staff. 

REPRESENTATIVES  mm 

RICHARD  R.  RICKER,  sales  manager  at  WNBQ  (TV) 
Chicago  past  17  months,^  to  Central  Div.,  NBC- 
TV  Sales  staff  as  account  executive. 

BILL  PIPHER,  sales  manager  of  WTVH  (TV)  Pe- 
oria, 111.,  will  join  Edward  Petry  &  Co.  around 
Nov.  1  as  midwestern  radio  sales  manager  of 
station  representative  firm,  succeeding  JOHN 
ASHENHURST,  who  retires  first  of  year.  Mr. 
Pipher  joined  WTVH  in  June  1955  after  previous 
service  as  account  executive  at  WIRL  Peoria. 
Mr.  Pipher  will  be  replaced  at  WTVH  by  DAVID 
J.  SCHLINK,  assistant  sales  manager  past  three 
years. 

ROBERT  E.  GALEN,  formerly  director  of  research 
and  promotion  of  RKO  Television,  to  McGavren- 
Quinn  Corp.,  as  director  of  research  and  sales 
development. 

ROBERT  D.  GILMAN,  formerly  eastern  sales  man- 


United  Press  International  news  produces! 

LA 


Page  102    •    October  6,  1958 


Broadcasting 


ager,  WNAC-AM-TV  Boston,  appointed  to  New 
York  sales  staff  of  H-R  Television  Inc. 

PROGRAM  SERVICES  wx:  \\<~ 


RICHARD  N.  ROBBINS,  public- 
ity director  for  Community 
Club  Services  Inc.,  N.Y.,  pro- 
moted to  public  relations  di- 
rector for  all  three  divisions: 
radio  &  tv  sales  division  of 
Community  Club  awards  and 
Lucky  Lyrics,  Community 
Club  awards  newspaper  di- 
vision and  Community  Club 
surveys.  MRS.  IRENE  RUN- 
NELS appointed  director  of 
market  research  and  Com- 
munity Club  awards  director 


MR.  ROBBINS 


for  all  Balaban  radio  stations. 

OLIVER  DANIEL,  director  of  Broadcast  Music  Inc. 
contemporary  music  projects,  has  been  named 
National  Music  Council  representative  to  Inter- 
national Music  Council  General  Assembly  and 
Congress  to  be  held  in  Paris,  France,  Oct.  20-30. 
Mr.  Daniel  will  be  only  official  American  rep- 
resentative to  Congress. 

DONALD  E.  HARDIN,  previously  promotion-pub- 
licity and  continuity  director,  WTVN  (TV)  Co- 
lumbus, Ohio,  joins  southern  Ohio  edition  of 
Tv  Guide  as  promotion  representative.  RICHARD 
S.  ZAVON,  manager  of  Kentucky  edition  of  Tv 
Guide,  named  manager  of  magazine's  Minnesota 
edition. 


PROFESSIONAL  SERVICES 


L.  D.  TEEGARDEN,  formerly  executive  v.p.  of  Ra- 
dio Corp.  of  America,  joins  Mayer  &  Dibrell  & 
Co.,  Philadelphia  management  consulting  firm, 
as  v.p.  and  member  of  board  of  directors.  Mr. 
Teegarden  joined  RCA  in  1930  as  district  sales 
manager,  working  in  various  merchandising  de- 
partments until  1953  when  he  was  elected  cor- 
poration's first  executive  v.p. 

MARY  A.  KELLY,  associate  producer  of  NBC-TV's 
Today  program  for  past  seven  years,  has  re- 
signed to  enter  field  of  personal  management, 
representing,  among  others,  Betsy  Palmer,  tele- 
vision panelist. 

JAMES  J.  HAYES,  formerly  with  NBC,  to  Phil 
Dean  Assoc.,  N.Y.,  on  special  projects  promotion 
and  exploitation. 

JEANNE  KING,  formerly  assistant  to  radio-tv  col- 
umnist Faye  Emerson,  joins  Arthritis  and  Rheu- 
matism Foundation  as  assistant  radio-tv  direc- 
tor for  November  campaign. 


MANUFACTURING 


ELLERY  W.  STONE,  president,  American  Cable  & 
Radio  Corp.  (ITT  affiliate)  since  1950,  elected 
chairman  of  board  of  directors.  BERTRAM  B. 
TOWER,  formerly  v.p. -finance,  appointed  presi- 
dent succeeding  Mr.  Stone,  previously  president 
of  International  Standard  Electric  Corp.  Mr. 
Tower  was  formerly  with  public  accounting  firm 
of  Arthur  Andersen  &  Co.,  N.Y. 

HARRY  SCHECTER,  general  manager  of  Zenith  Ra- 
dio Corp.  of  New  York,  elected  v.p. 

WILLIS  L.  WOOD  appointed  national  service  man- 
ager of  Admiral  Corp.,  Chicago.  Mr.  Wood  will 
direct  activities  of  newly-merged  divisions  of 
accessories,  national  service  and  parts. 

L.  GEORGE  HOTH,  formerly  merchandising  man- 
ager of  consumer  products  department  of  Bor- 
den Chemical  Co.,  N.Y.,  appointed  manager  of 
advertising  and  merchandising  for  company. 

ROBERT  E.   BROOKER,  president,  Whirlpool  Corp., 


HOWARD  E.  STARK 
RM>.OA*o  TEUTON I  STATIONS 


SO  EAST  SBTH  STREET 
HEW  YORK  22, 


ELDORADO 


5-0405 


St.  Joseph,  Mich.,  has  announced  that  customer 
services  will  become  function  of  his  office.  ROB- 
ERT P.  LEWIS,  director  of  customer  relations  for 
past  two  years,  will  continue  in  that  post. 

GEORGE  TALLENT,  supervisor  of  quality  control  for 
semiconductor  operations,  CBS-Hytron  (Div.  of 
CBS  Inc.),  Danvers,  Mass.,  elevated  to  manager 
of  quality  control  for  semiconductors.  E.  P. 
LAFFIE,  chief  quality  control  engineer,  promoted 
to  manager  of  quality  control  in  receiving 
tubes. 

WILLIAM  H.  KAISER  JR.,  with  General  Electric 
since  1948,  appointed  district  equipment  sales 
manager  for  GE  receiving  tubes,  Chicago. 

M.  L.  BOLOTIN,  former  field  engineer  for  Texas 
Instruments  Inc.,  named  midwest  supervising 
sales  engineer  for  Semiconductor  Div.,  Hoff- 
man Electronics  Corp.,  Evanston,  111.  WILLIAM  E. 
HEGBERG,  newly-appointed  field  engineer,  as- 
signed as  consultant  in  Ohio  and  Michigan  areas 
under  Mr.  Bolotin. 


TRADE  ASSNS. 


JOHN    WILLIAM    (JACK)  DAVIS, 

media  director  and  secre- 
tary-treasurer of  Honig- 
Cooper,  Harrington  &  Miner, 
San  Francisco  advertising 
agency,  elected  chairman  of 
Northern  California  Coun- 
cil of  American  Assn.  of  Ad- 
vertising Agencies  for  1958- 
59.  Mr.  Davis  has  been  with 
Honig-Cooper   for   20  years. 


RICHARD      HUGHES,  Edward 
MR.  DAVIS  Petry  &  Co.,   elected  presi- 

dent, Radio  &  Television  Representatives  Assn. 
of  Atlanta.  Other  officers:  GREG  MURPHY,  Katz 
Agency,  vice  president;  GEORGE  CRUMBLEY,  Head- 
ley-Reed  Co.,  secretary-treasurer.  Board  of  di- 
rectors will  include  CHARLES  DILCHER,  v.p.  of 
John  Blair  &  Co.;  ED  BRANDT,  Paul  H.  Raymer 
Co.;  DICK  HUNTER,  George  P.  Hollingbery  Co., 
and  BART  ISBELL,  Peters,  Griffin  &  Woodward. 

JOSEPH  D.  PORTANOVA,  styling  v.p.  of  con- 
sumer products  division,  Hoffman  Electronics 
Corp.,  L.A.,  elected  1958-59  chairman  of  South- 
ern California  chapter,  Industrial  Designers  In- 
stitute. Mr.  Portanova  succeeds  GORDON  MAC- 
KAY,  Emerson-Johnson-Mackay  Inc.,  industrial 
designers.  Other  new  officers  are  JOHN  D.  COLE- 
MAN, vice  chairman;  ROBERT  M.  EMERSON,  sec- 
retary, and  GEORGE  A.  JERGENSON,  treasurer. 

CLYDE  M.  HUNT,  engineering  v.p.  of  Washington 
Post  Broadcast  Div.,  appointed  member  of  board 
of  directors  of  District  of  Columbia  Society  of 
Professional  Engineers.  Mr.  Hunt  fills  unexpired 
term  of  DEAN  MARTIN  MASON,  dean  of  school  of 
engineering  at  George  Washington  U. 

THOMAS  A.  WRIGHT,  media  department  manager 
at  Leo  Burnett  Co.,  elected  director  on  board 
of  Chicago  Broadcast  Advertising  Club  and 
named  program  chairman. 

J.  F.  (JACK)  RAY,  v.p.  of  General  Controls  Co., 
L.A.,  elected  v.p.  of  Pacific  Coast  Gas  Assn.  for 
two-year  term. 

GUY  CUNNINGHAM,  previously  with  CBS,  to  Tele- 
vision Bureau  of  Advertising  national  sales 
division. 


EDUCATION 


DR.  H.  K.  NEWBURN,  former  president  of  Edu- 
cational Television  &  Radio  Center,  Ann  Arbor, 
Mich.,  named  consultant  to  The  Ford  Founda- 
tion, for  which  Dr.  Newburn  will  make  study 
of  faculty  personnel  policies  in  selected  state 
universities. 

DR.  ALVA  C.  TODD,  lecturer  and  former  consult- 
ing engineer,  consultant  for  Farnsworth  Elec- 
tronics Co.  and  engineer  at  WSBT  South  Bend, 
and  WBAA  Lafayette,  both  Indiana,  named  to 
faculty  of  Illinois  Institute  of  Technology. 


INTERNATIONAL 


ALU   INQUIRIES  CONFIDENTIAL 


BRUCE  McLEAN,  v.p.  of  Needham,  Louis  &  Bror- 
by  of  Canada  Ltd.,  Toronto,  and  PAUL  C.  HARPER 
JR.,  executive  v.p.  of  parent  company  at  New 
York,  appointed  directors  of  Canadian  subsid- 
iary, bringing  director  to  five.  Others  are  MAU- 
RICE H.  NEEDHAM,  JOHN  A.  WILLOUGHBY,  and  MAX 
D.  ANWYL,  latter  two,  officers  at  Toronto  office. 

TED  KAVANAGH,  66,  one  of  Great  Britain's  leading 
script  writers  and  comedians  died.  Mr.  Kavanagh 
was  best  known  for  his  work  on  It's  That  Man 
Again  radio  series  during  World  War  II. 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  to  Television  Age  Magazine 

RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
land, Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott   County,   Iowa,    Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


Broadcasting 


October  6,  1958    •    Page  103 


TV  NETWORK  SHOWSHEET 

THE  PROGRAMS,  THE  SCHEDULES,  THE  SPONSORS     Published  first  issue  in  each  quarter 

IL;         :   •:  ./  -   •  v:;::;:;-:.;:.:;;.-.::.:  :.V': :.:"V ..;    ."  r:,r-?<^mwZMmm, 


Networks  are  listed  alphabetically  with  the 
following  information:  time,  program  title 
in  italics,  followed  by  sponsors  or  type  of 
sponsorship.  Abbreviations:  sust.,  sustaining; 
part.,  participating;  alt.,  alternate  sponsor; 
F,  film;  L,  live.  All  times  are  NYT. 

SUNDAY  MORNING 

10-11  a.m. 

ABC-TV  10-11  No  network  service. 

CBS-TV  10-10:30  Lamp  Unto  My  Feet,  sust.,  L; 

10:30-11  Look  Up  &  Live,  sust.,  L. 

NBC-TV  No  network  service. 

11  a. in. -Noon 

ABC-TV  11-11:30  No  network  service;  11:30-12 
Dean  Pike,  sust.,  L. 

CBS-TV  11-11:30  Eye  on  New  York,  sust.,  L;  11:30- 

12  Camera  Three,  sust.,  L. 
NBC-TV  No  network  service. 

SUNDAY  AFTERNOON 

Noon-1  p.m. 

ABC-TV  12-12:30  College  News  Conference,  sust., 
L;  12:30-1  Johns  Hopkins  File,  sust.,  L. 
CBS-TV  12-1  No  network  service. 
NBC-TV  No  network  service. 

1-  2  p.m. 

ABC-TV  1-1:30  Open  Hearing,  sust.,  L;  1:30-2  No 
network  service. 
CBS-TV  1-2  No  network  service. 
NBC-TV  1-1:30  No  network  service;  1:30-2  Fron- 
tiers of  Faith,  sust.,  L. 

2-  3  p.m. 

ABC-TV  2-3  No  network  service. 

CBS-TV  2-3  Pro-Football,  L.  part. 

NBC-TV  2-2:30  Watch.  Mr.  Wizard,  sust.,  L;  2:30-3 

Pro    All-Star     Exhibition    Basketball,  Bayuk 

Cigars,  L. 

3-  4  p.m. 

ABC-TV  3-3:30  No  network  service;  3:30-4  Roller 
Derby,  sust.,  L. 

CBS-TV  3-4  Pro-Football,  (cont.). 
NBC-TV  3-4  Basketball,  (cont.). 

4-  5  p.m. 

ABC-TV  4-4:30  Roller  Derby,  (cont.);  4:30-5  Bowl- 
ing Stars,  American  Machine  &  Foundry,  F. 
CBS-TV  4-5  Pro-Football,  (cont.). 
NBC-TV  4-5  Basketball,  (cont.). 

5-  6  p.m. 

ABC-TV  5-5:30  Paul  Winehell  Show,  Hartz,  Gen- 
eral Mills,  L;  5:30-6  Lone  Ranger,  General  Mills, 
Cracker  Jack,  Smith  Bros.,  F. 

CBS-TV  5-5:30  The  Last  Word,  sust.,  L;  5:30-6  The 
Original  Amateur  Hour,  L. 

NBC-TV  5-5:30  Comment,  sust.;  F  (10/5);  5:30-6 
Youth  Wants  to  Know,  sust.,  F.  (10/5,  12,  19)  5-6 
Omnibus,  Aluminium  Ltd.,   st.   10/26,  L. 

SUNDAY  EVENING 

6-  7  p.m. 

ABC-TV  No  network  service. 

CBS-TV  6-6:25  Small  World,  Renault  Motors,  L; 
6:25-6:30  CBS  News,  sust.,  L.;  6:30-7  Twentieth 
Century,  Prudential  Life  Insurance,  F. 
NBC-TV  6-6:30  Meet  the  Press,  Pan  American  Air- 
ways, L;  6:30-7  Outlook,  sust.,  F. 

7-  8  p.m. 

ABC-TV  7-7:30  You  Asked  for  It,  Skippy  Peanut 
Butter,  F;  7:30-8  Maverick,  Kaiser,  Drackett,  F. 
CBS-TV  7-7:30  Lassie,  Campbell  Soups,  F;  7:30-8 
Jack  Benny  Show,  L&F.  alternating  with  Bach- 
elor Father,  American  Tobacco,  F. 
NBC-TV  7-7:30  Noah's  Ark,  sust.,  F;  st.  10/19  Saber 
of  London,  Sterling  Drug,  F.;  7:30-8  Northwest 
Passage,  RCA,  F. 

8-  9  p.m. 

ABC-TV  8-8:30  Maverick  (cont  );  8:30-9  Law  Man, 
R.  J.  Reynolds,  General  Mills,  F. 
CBS-TV   8-9  Ed   Sullivan  Shot-.,   Mercury  Cars, 
Eastman  Kodak,  L. 

NBC-TV  8-9  The  Steve  Allen  Shovj,  Greyhound, 
DuPont,  Polaroid,  Timex,  L. 

9-  10  p.m. 

ABC-TV  9-9:30  87th  Precinct,  sust.,  F;  9:30-10  En- 
counter, sust.,  L. 

Page  104    •    October  6,  1958 


CBS-TV  9-9:30  GE  Theatre,  General  Electric,  F; 
9:30-10  Alfred  Hitchcock,  Bristol-Myers,  F. 
NBC-TV  9-10  Dinah  Shore  Chevy  Show,  Chevrolet, 


10-11  p.m. 

ABC-TV  10-10:30  Encounter,  (cont.);  10:30-11  No 
network  service. 

CBS-TV  10-10:30  $64,000  Question,  Revlon,  P.  Loril- 
lard,  L;  10:30-11  What's  My  Line,  Kellogg,  Helene 
Curtis,  L. 

NBC-TV  10-10:30  Loretta  Young  Show,  Procter  & 
Gamble,  F;  10:30-11  No  network  service. 

MONDAY-FRIDAY  MORNING 

7-  8  a.m. 

ABC-TV  No  network  service. 
CBS-TV  7-8  No  network  service. 
NBC-TV  7-8  Today,  Alden  Rug  Mills,  Amity 
Leather  Products,  California  Prune  Advisory  Bd., 
Drexel  Furniture,  Grove  Labs,  Hanes  Knitting 
Co.,  Insurance  Co.  of  North  America,  Knapp- 
Monarch  Co.,  National  Assn.  of  Insurance  Agents, 
Niagara  Therapy,  Rock  of  Ages  Inc.,  Washington 
State  Potato  Commission,  part.,  L. 

8-  9  a.m. 

ABC-TV  No  network  service. 

CBS-TV  8-8:45  Captain  Kangaroo,  L;  8:45-9  CBS 
Morning  News,  L. 
NBC-TV  8-9  Today  (cont.). 

9-  10  a.m. 

ABC-TV  No  network  service. 
CBS-TV  9-10  No  network  service. 
NBC-TV  9-10  Today  (cont.) 

10-  11  a.m. 

ABC-TV  No  network  service. 

CBS-TV  10-10:30  For  Love  or  Money,  Lever  &  sust., 
L;  10:30-11  Play  Your  Hunch,  Gerber,  Scott, 
Lever,  L. 

NBC-TV  10-10:30  Dough  Re  Mi,  Mentholatum, 
Armour,  L.;  10:30-11  Treasure  Hunt,  Pond's, 
Toni,  Dow,  Alberto-Culver,  Heinz,  Brillo,  Pills- 
bury,  Frigidaire,  General  Mills,  Procter  &  Gam- 
ble, Mentholatum,  Lever.  Sterling  Drug,  Corn 
Products,  L. 

1 1  a.m.-Noon 

ABC-TV  11-11:30  Day  In  Court,  part.*;  11:30-12  The 
Peter  Lind  Hayes  Show,  part.* 
CBS-TV  11-11:30  Arthur  Godfrey  Time,  Standard 
Brands,  General  Foods,  Armour,  Bristol-Myers, 
Pharma-Craft,  Libby,  Glamorene,  U.  S.  Steel, 
Ronson,  General  Mills,  L.;  11:30-12  Top  Dollar, 
Colgate,  L. 

NBC-TV  11-11:30  The  Price  Is  Right,  Pond's  Lever, 
Sunshine,  Sterling  Drug,  Alberto-Culver,  Corn 
Products,  Whitehall,  Standard  Brands,  Sandura. 
Pillsbury,  Miles,  Mentholatum,  General  Mills, 
L.;  11:30-12  Concentration,  Lever,  Armour, 
Frigidaire,  Heinz,  Pillsbury,  General  Foods, 
Nabisco,  Pond's,  L. 

MONDAY-FRIDAY  AFTERNOON,  EARLY 
EVENING  &  LATE  NIGHT 

Noon-1  p.m. 

ABC-TV  12-12:30  Peter  Lind  Hayes  Show,  (cont.); 
12:30-1  Mother's  Day,  part.* 

CBS-TV  12-12:30  Loue  of  Life,  American  Home 
Products,  Pharmaceuticals,  Atlantis,  Quaker 
Oats,  Lever,  Scott,  and  sust.,  L;  12:30-12:45 
Search  for  Tomorrow,  Procter  &  Gamble,  L; 
12:45-1  Guiding  Light,  Procter  &  Gamble,  L. 
NBC-TV  12-12:30  Tic  Tac  Dough,  Dow,  Procter  & 
Gamble,  Toni,  Standard  Brands,  Heinz,  Sunshine, 
Pillsbury,  Alberto-Culver,  General  Mills,  L; 
12:30-1  It  Could  Be  You,  Whitehall,  Menthola- 
tum, Pond's,  Procter  &  Gamble.  Alberto-Culver, 
Armour,  Corn  Products,  Brillo,  Standard  Brands, 
Pillsbury,  Miles,  L. 


CURRENT  REPORT  ON  TV'S 

Telestatus,  the  quarterly  situation 
report  on  present  and  planned  tv  sta- 
tions, will  not  be  published  this  quar- 
ter. The  information  ordinarily  pro- 
vided in  that  report  is  contained  in 
even  greater  detail  in  the  current  1958 
Yearbook  now  in  the  mails.  Individ- 
ual copies  of  Yearbook  are  available 
at  $4  a  copy.  Telestatus  will  be  re- 
sumed in  the  first  issue  of  next  quar- 
ter, Jan.  5,  1959. 


1-  2  p.m. 

ABC-TV  1-1:30  The  Liberace  Show,  part.*;  1:30-2 
No  network  service. 

CBS-TV  1-1:25  No  network  service;  1:25-1:30  Net- 
work News,  sust.,  L;  1:30-2  As  the  World  Turns, 
Procter  &  Gamble,  Pillsbury,  Swift,  American 
Home  Products,  Sterling  Drug,  Miles,  Libby,  L. 
NBC-TV  1-2  No  network  service. 

2-  3  p.m. 

ABC-TV  2-2:30  Chance  for  Romance;  part.*;  2:30-3 
No  network  service. 

CBS-TV  2-2:30  Jimmy  Dean  Show,  Libby,  Miles, 
Gerber,  Kodak,  Lever,  General  Mills,  Johnson  & 
Johnson,  &  sust.,  L;  2:30-3  Art  Linkletter's 
Houseparty,  Kellogg,  Lever,  Pillsbury,  Swift, 
Standard  Brands,  Toni,  Staley,  Chicken  o'  the 
Sea,  Atlantis,  L. 

NBC-TV  2-2:30  Truth  or  Consequences,  Alberto- 
Culver,  sust.,  L;  2:30-3  Haggis-Baggis,  Menthola- 
tum, Alberto-Culver,  Brillo,  Lever,  General  Mills, 
Pond's,  L. 

3-  4  p.m. 

ABC-TV  3-3:30  Beat  the  Clock,  part.*;  3:30-4  Who 
Do  You  Trust,  Beechnut-Life  Savers;  General 
Foods,  Johnson  &  Johnson.  American  Home 
Foods,  Bristol-Myers,  Drackett  Co.,  L. 
CBS-TV  3-3:30  The  Big  Payoff,  Colgate-Palmolive, 
&  sust.,  L;  3:30-4  The  Verdict  Is  Yours,  General 
Mills.  Toni,  Swift,  Atlantis.  Standard  Brands, 
Bristol-Myers,  Johnson  &  Johnson,  Sterling, 
Scott,  L. 

NBC-TV  3-3:30  Today  Is  Ours,  Procter  &  Gamble, 
Sterling  Drug,  Nabisco,  Heinz.  Armour,  L;  3:30- 
4  From  These  Roots,  Procter  &  Gamble.  Alberto- 
Culver,  Frigidaire,  Miles,  L. 

4-  5  p.m. 

ABC-TV  4-5  American  Bandstand,  Eastco;  General 
Mills,  Lever,  Vick,  American  Home  Foods,  5th 
Ave.  Candy,  Welch,  L. 

CBS-TV  4-4:15  The  Brighter  Day,  Procter  & 
Gamble,  L;  4:15-4:30  Secret  Storm,  American 
Home  Products,  Quaker  Oats,  General  Mills, 
General  Foods,  Scott,  L;  4:30-5  Edge  of  Night, 
Procter  &  Gamble,  Standard  Brands,  Atlantis, 
Pet  Milk,  Swift.  Pillsbury,  Sterling  Drugs,  L. 
NBC-TV  4-4:30  Queen  for  a  Day,  Procter  &  Gam- 
ble, Pond's,  Standard  Brands,  Miles,  Corn  Prod- 
ucts, Pillsbury.  Alberto-Culver,  Whitehall, 
Brown  &  Williamson.  L;  4:30-5  County  Fair, 
Sterling  Drug,  Lever,  Frigidaire,  Nabisco,  Heinz, 
Sandura,  L. 

5-  6  p.m. 

ABC-TV  5-5:30  (Mon.,  Wed.,  Fri.)  American  Band- 
stand, (cont.);  (Thurs.)  Tales  of  the  Texas 
Rangers,  Sweets  Co.,  F;  5:30-6  (Mon.,  Wed.,  Fri.) 
Mickey  Mouse  Club,  Sweets  Co.,  Mattel,  General 
Mills,  Bristol-Myers,  Procter  &  Gamble,  Mars 
Inc.,  Nabisco,  F;  (Tues.,  Thurs.)  Adventure 
Time,  Procter  &  Gamble,  Mars,  Nabisco,  General 
Mills,  Mattel,  Miles  Labs,  Bristol-Myers,  F. 
CBS-TV  No  network  service. 
NBC-TV  No  network  service. 

6-  7  p.m. 

ABC-TV  6-7  No  network  service. 

CBS-TV  6-6:45  No  network  service;  6:45-7  News, 

Brown  &  Williamson,  Whitehall,  L. 

NBC-TV  No  network  service. 

7-  7:30  p.m. 

ABC-TV    7-7:15    No    network    service;  7:15-7:30 
News,  sust.,  L;  7:30-8  No  network  service. 
CBS-TV  7-7:15  No  network  service;  7:15-7:30  Neu>s, 
Goodyear,  Whitehall,  L. 
NBC-TV  No  network  service. 

11:15  p.m.-l  a.m. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 

NBC-TV  11:30-1  a.m.  The  Jack  Paar  Show,  Amity 
Leather,  Block  Drug,  Bristol-Myers,  Coopers, 
F.  M.  Engineering,  Niagara,  N.  A.  Phillips, 
Pharma-Craft,  Philip-Morris,  Polaroid,  L. 

MONDAY  EVENING 


7:30-8  p.m. 

ABC-TV  7:30-8  Jubilee,  U.  S.  A.,  Williamson- 
Dickie,  L. 

*  ABC-TV  participating  sponsors  in  Mon. -Fri.  11 
a.m. -3:30  p.m.  block  include:  American  Home 
Foods  division,  American  Home  Products  Corp., 
Beech-Nut,  Bristol-Myers,  Drackett  Co.,  General 
Foods  Corp.,  Johnson  &  Johnson,  Armour  &  Co., 
Lever  Bros.,  General  Mills,  Shulton,  Sunshine 
Biscuits,  Reynolds  Metals,  Chesebrough-Pond's, 
Minnesota  Mining,  Nestle,  Amana  Refrigeration, 
and  Gillette  Co. 

Broadcasting 


CBS-TV  7:30-8  Name  That  Tune,  American  Home 
Products,  L. 

NBC-TV  7:30-8  Tic  Tac  Dough,  Procter  &  Gamble, 
L. 

8-  9  p.m. 

ABC-TV  8-8:30  Jubilee,  V.  S.  A.,  (cont.);  8:30-9 
Bold  Journey,  Ralston-Purina,  F. 
CBS-TV  8-8:30  The  Texan,  Brown  &  Williamson, 
F;  8:30-9  Father  Knows  Best,  Scott  Paper  Co.,  F. 
NBC-TV  8-8:30  Restless  Gun,  Procter  &  Gamble, 
Sterling  Drug,  F;  8:30-9  Tales  of  Wells  Fargo, 
American  Tobacco,  Buick,  F. 

9-  10  p.m. 

ABC-TV  9-9:30  Voice  of  Firestone,  Firestone  Tire 
&  Rubber,  L;  9:30-10  Anybody  Can  Play,  Reyn- 
olds Tobacco,  L. 

CBS-TV  9-9:30  Danny  Thomas  Show,  General 
Foods,  F;  9:30-10  Ann  Sothern  Show,  General 
Foods,  F. 

NBC-TV  9-9:30  Peter  Gunn,  Bristol-Myers,  F;  9:30- 
10  Alcoa  Goodyear  Theatre,  Alcoa,  alt.  with 
Goodyear,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  This  Is  Music,  L;  10:30-10:45 
John  Daly  &  the  News,  Whitehall,  L;  10:45-11 
No  network  service. 

CBS-TV  10-11  Desilu  Playhouse,  Westinghouse,  F. 
NBC-TV  10-10:30  The  Arthur  Murray  Party,  P. 
Lorillard,  L;  10:30-11  No  network  service. 


TUESDAY  EVENING 

7:30-8  p.m. 

ABC-TV  7:30-8  Cheyenne,  alternating  with  Sugar- 
foot,  Johnson  &  Johnson,  Harold  Ritchie,  Nat'l 
Carbon  Co.,  American  Chicle,  F. 
CBS-TV  7:30-8  Stars  in  Action,  sust.,  F. 
NBC-TV  7:30-8  Dragnet,  Bulova,  F. 

8-  9  p.m. 

ABC-TV  8-8:30  Cheyenne  or  Sugarfoot,  (cont.); 
8:30-9  Wyatt  Earp,  General  Mills,  Procter  & 
Gamble,  F. 

CBS-TV  8-8:30  Number  Please,  Brown  &  William- 
son, L;  8:30-9  To  Tell  the  Truth,  Carter,  Marl- 
boro, L. 

NBC-TV  8-9  George  Gobel  Show,  RCA,  alternating 
with  Eddie  Fisher  Show,  L&M,  L. 

9-  10  p.m. 

ABC-TV  9-9:30  Rifleman,  Miles  Labs,  Ralston- 
Purina,  Procter  &  Gamble,  F;  9:30-10  Naked 
City,  Brown  &  Williamson,  Quaker  Oats,  F. 
CBS-TV  9-9:30  Arthur  Godfrey,  Pharmaceuticals, 
Toni,  L;  9:30-10  Red  Skelton,  S.  C.  Johnson,  Pet 
Milk,  F. 

NBC-TV  9-9:30  George  Burns  Show,  Colgate,  F; 
9:30-10  The  Bob  Cummings  Show,  R.  J.  Reyn- 
olds, F. 

10-  11  p.m. 

ABC-TV  10-10:30  Confession,  sust.,  L;  10:30-11  No 
network  service. 

CBS-TV  10-11  Garry  Moore,  Revlon,  Kellogg,  Pitts- 
burgh Plate,  L. 

NBC-TV  10-10:30  The  Calif ornians,  Singer,  Lipton, 
F;  10:30-11  No  network  service. 


WEDNESDAY  EVENING 

7:30-8  p.m. 

ABC-TV   7:30-8   The   Plymouth   Show— Lawrence 

Welk,  Plymouth,  L. 

CBS-TV  7:30-8  Invisible  Man,  sust.,  F. 

NBC-TV  7:30-8  Wagon  Train,  Ford,  Nat'l  Biscuit, 

F. 

8-  9  p.m. 

ABC-TV  8-8:30  Lawrence  Welk  (cont.);  8:30-9 
Ozzie  &  Harriet,  Eastman  Kodak,  Quaker  Oats,  F. 
CBS-TV  8-9  Pursuit,  sust.,  F. 

NBC-TV  8-8:30  Wagon  Train  (cont.);  8:30-9  The 
Price  Is  Right,  Lever,  Speidel,  L. 

9-  10  p.m. 

ABC-TV  9-9:30  Donna  Reed  Show,  Campbell  Soup, 
Shulton,  F;  9:30-10  Patti  Page,  Oldsmobile,  L. 
CBS-TV  9-9:30  The  Millionaire,  Colgate,  F;  9:30-10 
I've  Got  a  Secret,  R.  J.  Reynolds,  L. 
NBC-TV  9-9:30  Milton  Berle  Starring  in  the  Kraft 
Music  Hall,  Kraft,  L;  9:30-10  Bat  Masterson, 
Kraft,  Sealtest,  F. 

10-  11  p.m. 

ABC-TV  10-10:45  Wednesday  Night  Fights,  Miles 
Labs,  L;  10:45-11  John  Daly  &  the  News,  sust.,  L. 
CBS-TV  10-11  U.  S.  Steel  Hour,  U.  S.  Steel,  alter- 
nating with  Armstrong  Circle  Theatre,  Arm- 
strong Cork,  L. 

NBC-TV  10-10:30  This  Is  Your  Life,  Procter  & 
Gamble,  L;  10:30-11  No  network  service. 


THURSDAY  EVENING 

7:30-8  p.m. 

ABC-TV  7:30-8  Rin  Tin  Tin,  National  Biscuit,  F. 
CBS-TV  7:30-8  I  Loue  Lucy,  Clairol,  Pillsbury,  F. 
NBC-TV  7:30-8  To  be  announced. 


SPECIAL  PROGRAMS 


CBS-TV 


Oct.  8:  8-9  p.m. 

High     Adventure     With  Lowell 

Thomas,  United  Motors,  Div.  of  Gen- 
eral Motors. 
Oct.  15:  10-11  p.m. 

The   Ginger  Rogers   Show,  Pontiac 

Div.  of  General  Motors. 
Oct.  16:  8:30-9:30  p.m. 

Little  Women,  Sheaffer. 
Oct.  28:  7:30-9  p.m. 

DuPont  Show  of  the  Month,  DuPont. 
Nov.  4:  9-11  p.m. 

Election  Night  Coverage. 
Nov.  10:  10-11  p.m. 

The  Sound  of  Jazz,  Timex. 
Nov.  13:  9:30-11  p.m. 

DuPont  Show  of  the  Month,  DuPont. 
Nov.  29:  9-10  p.m. 

Victor  Borge  Show,  Pontiac. 
Nov.  30:  9-11  p.m. 

Wonderful    Town,    General  Time, 

Carlings. 
Dec.  6:  7:30-8:30  p.m. 

High     Adventure     With  Lowell 

Thomas,  Delco. 
Dec.  9:  9-10  p.m. 

The  Gift  of  the  Magi,  Sheaffer. 
Dec.  13:  12  noon-1  p.m. 

Young  People's  Concerts,  sust. 
Dec.  18:  9:30-11  p.m. 

DuPont  Show  of  the  Month,  DuPont. 


NBC-TV 


Oct.  12:  6:30-7:30  p.m. 

Swiss  Family  Robinson,  Rexall  Drug. 
Oct.  14:  9-10  p.m. 

The  Bob  Hope  Show,  Buick  Div.  of 

General  Motors. 
Oct.  17:  9-10  p.m. 

The   Fred   Astaire    Show,  Chrysler 

Corp. 
Oct.  18:  9-10  p.m. 

Jerry  Lewis  Show,  Timex. 
Oct.  23:  8-9  p.m. 

Gateways  to  the  Mind,  AT&T. 
Oct.  27:  8-9  p.m. 

Shirley    Temple's    Storybook,  "Ra- 

punzel,"  Nat'l  Dairy  Products,  Hills 

Bros.,  John  H.  Breck. 
Nov.  4:  9  p.m.  to  conclusion. 

Election  Returns,  sust. 
Nov.  12:  7:30-8:30  p.m. 

Shirley    Temple's    Storybook,  "Ali 

Baba,"  Nat'l  Dairy  Products,  Hills 

Bros.  &  Breck. 
Nov.  20:  9-10:30  p.m. 

Hallmark  Hall  of  Fame,  "Kiss  Me 

Kate,"  Hallmark  Cards. 
Nov.  21:  8-9  p.m. 

The  Bob  Hope  Show,  Buick  Div.  of 

General  Motors. 
Nov.  22:  9-10  p.m. 

Dean  Martin  Show,  Timex. 
Nov.  23:  6-7  p.m. 

The   Strange    Case    of   the  Cosmic 

Rays,  AT&T. 
Nov.  25:  8-9  p.m. 

Shirley  Temple's  Storybook,  "Em- 
peror's New  Clothes,"  Nat'l  Dairy 

Products,  Hills  Bros.,  Breck. 
Dec.  10:  9-10  p.m. 

Jerry  Lewis  Show,  Timex. 
Dec.  14:  7-8  p.m. 

Hallmark  Hall  of  Fame,  "Christmas 

Tree,"  Hallmark  Cards. 
Dec.  21:  8-9  p.m. 

Shirley  Temple's  Storybook,  "Mother 

Goose,"    Nat'l    Dairy,    Hills  Bros., 

Breck. 


8-9  p.m. 

ABC-TV  8-9  Walt  Disney  Presents,  Reynolds  Met- 
als, Kellogg  Co.,  Hill  Bros.,  F. 
CBS-TV  8-8:30  December  Bride,  General  Foods,  F; 
8:30-9  Yancy  Derringer,  S.  C.  Johnson,  F. 
NBC-TV  8-8:30  The  Ed  Wynn  Show,  L&M,  Bulova, 
F;  8:30-9  Twenty-One,  Pharmaceuticals  Inc.,  L. 


9-10  p.m. 

ABC-TV  9-9:30  Man  With  a  Camera,  GE,  F;  9:30- 
10  77  Sunset  Strip,  American  Chicle,  Whitehall, 
Carter,  Ritchie,  F. 

CBS-TV  9-9:30  Zone  Grey  Theatre,  S.  C.  Johnson, 
General  Foods,  F;  9:30-10  Playhouse  90,  American 
Gas  Assn.,  Kimberly-Clark.  All  State  Insurance, 
F. 

NBC-TV  9-9:30  Behind  Closed  Doors,  L&M,  White- 
hall, F;  9:30-10  The  Ford  Show,  Ford.  L. 


10-11  p.m. 

ABC-TV  10-10:30  77  Sunset  Strip,  (cont.);  10:30-11 

No  network  service. 

CBS-TV  10-11  Playhouse  90,  (cont.). 

NBC-TV  10-16:30  You  Bet  Your  Life,  Lever,  Toni, 

F;  10:30-11  To  be  announced,  P.  Lorillard. 


FRIDAY  EVENING 

7:30-8  p.m. 

ABC-TV  7:30-8  Leave  It  to  Beaver,  Miles,  Ralston, 
F. 

CBS-TV  7:30-8  Your  Hit  Parade,  American  To- 
bacco, L. 

NBC-TV  7:30-8  Jefferson  Drum,  sust.,  F. 

8-  9  pan 

ABC-TV  8-8:30  Zorro,  Seven-Up,  AC  Sparkplug, 
F;  8:30-9  The  Real  McCoys,  Sylvania,  F. 
CBS-TV    8-8:30    Trackdown,    Socony    Mobil  Oil, 
American   Tobacco,   F;    8:30-9   Jackie  Gleason, 
Lever,  Pharmaceuticals,  L. 

NBC-TV  8-9  The  Further  Adventures  of  Ellery 
Queen,  RCA,  L. 

9-  10  p.m. 

ABC-TV  9-9:30  Pat  Boone  Chevy  Showroom,  Chev- 
rolet, L;  9:30-10  Rough  Riders,  P.  Lorillard,  F. 
CBS-TV  9-9:30  Phil  Silvers,  Reynolds,  Schick,  F; 
9:30-10  Lux  Playhouse,  Lever  alternating  with 
Schlitz  Playhouse,  Schlitz,  F. 

NBC-TV  9-9:30  M-Squad,  American  Tobacco,  Bul- 
ova, F;  9:30-10  The  Thin  Man,  Colgate,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  Stars  of  Jazz,  sust.,  L;  10:30-11 
No  network  service. 

CBS-TV  10-10:30  The  Lineup,  Procter  &  Gamble, 
F;  10:30-11  Person  to  Person,  P.  Lorillard,  and 
sust.,  L. 

NBC-TV  10-10:45  Calvacade  of  Sports,  Gillette,  L; 
10:45-11  Fight  Beat,  Bristol-Myers,  L. 


SATURDAY  MORNING 


10-11  a.m. 

ABC-TV  No  network  service. 

CBS-TV  10-10:30  Heckle  &  Jeckle,  sust.,  F;  10:30- 
11  Mighty  Mouse,  General  Foods,  Colgate-Palm- 
olive, alts.,  F. 

NBC-TV  10-10:30  Howdy  Doody,  Continental  Bak- 
ing, L;  10:30-11  Ruff  &  Reddy,  General  Foods, 
Mars  Inc.,  L/F. 

11  a.m.-Noon 

ABC-TV  No  network  service. 

CBS-TV  11-12  Captain  Kangaroo,  Gerber,  General 
Mills,  alts.,  L. 

NBC-TV  11-11:30  Fury,  Borden,  General  Foods,  F; 
11:30-12  Circus  Boy,  Mars  Inc.,  F. 


SATURDAY  AFTERNOON 


Noon-1  p.m. 

ABC-TV  No  network  service. 
CBS-TV  12-1  Jimmy  Dean  Show,  sust.,  L. 
NBC-TV   12-12:30   True  Story,  Sterling  Drug,  L; 
12:30-1  Detective's  Diary,  Sterling  Drug,  F. 

1-  2  p.m. 

ABC-TV  No  network  service. 

CBS-TV  1-1:30  The  Lone  Ranger,  General  Mills, 
Nestle,  alts.,  F;  1:30-2  No  network  service. 
NBC-TV  1-1:15  Wheaties  Sports  Page,  General 
Mills,  L;  1 :15-conclusion,  National  Collegiate 
Football,  Sunbeam,  Libby-Owens-Ford,  Bayuk 
Cigars,  L.,  with  Football  Scoreboard,  Kemper 
Ins.,  following  games. 

2-  7:30  p.m. 

ABC-TV  5-6  All-Star  Golf,  Miller  Brewing,  Reyn- 
olds Metals,  F. 

CBS-TV  2-conclusion  Pro-Hockey,  L. 
NBC-TV  No  network  service. 


SATURDAY  EVENING 

7:30-8  pan. 

ABC-TV  7:30-8  Dick  Clark  Show,  Beechnut  Life 
Savers,  L. 

CBS-TV  7:30-8  Perry  Mason,  Nat'l  Carbon,  Sterling 
Drug,  and  sust.,  F. 

NBC-TV  7:30-8  People  Are  Funny,  R.  J.  Reynolds, 
Toni,  F. 

8-  9  p.m. 

ABC-TV  8-9  Billy  Graham,  Billy  Graham  Evange- 
listic Assn.,  L. 

CBS-TV  8-8:30  Perry  Mason,  (cont.);  8:30-9 
Wanted — Dead  or  Alive,  Brown  &  Williamson,  F. 
NBC-TV  8-9  Perry  Como  Show,  Sunbeam,  Ameri- 
can Dairy,  Kimberly-Clark,  RCA-Whirlpool, 
Noxzema,  Chemstrand,  L. 

9-  10  p.m. 

ABC-TV  9-10  Dodge  Dancing  Party,  Dodge,  L. 
CBS-TV  9-9:30  The  Gale  Storm  Show,  Nestle  and 
sust.,  F.;  9:30-10  Have  Gun,  Will  Travel,  Lever, 
Whitehall,  F. 

NBC-TV  9-9:30  Steve  Canyon,  L&M,  F;  9:30-10 
Cimarron  City,  sust.,  F. 

10-  11  pan. 

ABC-TV  10-10:30  Music  From  Manhattan,  Manhat- 
tan Shirt,  L;  10:30-11  No  network  service. 
CBS-TV    10-10:30    Gunsmoke,    L&M,  Remington 
Rand,  F;  10:30-11  No  network  service. 
NBC-TV  10-10:30  Cimarron  City,  (cont.);  10:30-11 
Brains  &  Brawn,  L&M,  L, 


Broadcasting 


October  6,  1958    •    Page  105 


RADIO  NETWORK  SHOWSHEET 

THE  PROGRAMS,  THE  SCHEDULES,  THE  SPONSORS    Published  first  issue  in  each  quarter 


Networks  are  listed  alphabetically  with 
the  following  information:  time,  pro- 
gram title  in  italics,  followed  by  sponsors 
or  type  of  sponsorship.  Abbreviations:  sust., 
sustaining;  part.,  participating;  alt.,  alternate 
sponsor;  seg.,  segmented.  All  times  are 
NYT.  The  CBS  Radio  schedule  applies  only 
10  the  week  Sept.  28-Oct.  4. 

SUNDAY  MORNING 

7-  8  a.m. 

ABC  No  network  service. 
CBS  No  network  service. 

M3S  7-7:05  News,  co-op;  7:05-7:30  America's  Top 
Tunes,  co-op;  7:30-7:35  News;  7:35-8:00  Ameri- 
ca's Top  Tunes,  co-op. 
NBC  No  network  service. 

8-  9  a.m. 

ABC  8-8:30  Radio  Bible  Class,  Radio  Bible  Class; 
8:30-9  Wings  of  Healing,  Dr.  Thomas  Wyatt. 
CBS  8-8:15  CBS  News,  sust.;  8:15-8:30  No  network 
service;  8:30-9  Sunday  Morning  Gatherin',  co-op. 
MBS  8-8:05  News,  co-op.;  8:05-8:30  America's 
Top  Tunes,  co-cp.;  8:30-8:35  News;  8:35-9  Amer- 
ica's Top  Tunes,  co-op. 

NBC  8-8:05  News,  sust.;  8:05-8:15  Great  Choirs  of 
America,  sust.;  <l:15-8:30  Faith  in  Action,  sust., 
8:30-9  Bible  Study  Hour,  Evangelical  Foundation. 

9-  10  a.m. 

ABC  9-9:05  Weekend  News,  sust.;  9:05-9:30  No 
network  service;  9:30-10  Voice  of  Prophecy, 
Voice  of  Prophecy  Inc. 

CBS  9-9:15  CBS  Radio  World  News  Roundup, 
seg.;  9:15-9:30  The  Music  Room,  sust.;  9:30-10 
Church  of  the  Air,  sust. 

MBS  9  9:30  Wings  of  Healing,  Wings  of  Healing; 

9-  30-10  Back  to  God,  Christian  Reformed  Church. 
NBC  9-9:05  Netos,  sust.;  9:05-9:15  World  News 
Roundup,  co-op.;  9:15-9:30  Art  of  Living,  sust.; 
9:30-10  Voice  of  Prophecy,  Voice  of  Prophecy 
Inc.  (split  network  with  Bible  Study  Hour  on 
remainder.) 

10-  11  a.m. 

ABC  10-10:05  Weekend  News,  sust.;  10:05-10:30 
Message  of  Israel,  sust.;  10:30-10:55  Negro  Col- 
lege Choirs,  sust.;  10:55-11  Weekend  News,  sust. 
CBS  10-10:05  Robert  Trout,  Chevrolet;  10:05-10:30 
E.  Power  Biggs,  sust.;  10:30-11  Invitation  to 
Learning,  sust.  .  „, 

MBS  10-10:30  Radio  Bible  Class,  Radio  Bible  Class; 

10  30-11  Voice  of  Prophecy,  Voice  of  Prophecy. 
NBC  10-10:05  News,  sust.;  10:05-10:30  National 
Radio  Pulpit,  sust.;  10:30-11  Monitor,  part.  (Split 
network  with  Voice  of  Prophecy  on  part  and 
Bible  Study  Hour  on  remainder.) 

11  a.m  .-Noon 

ABC  11-11:30  No  network  service;  11:30-11:55 
Christian  in  Action,  sust.;  11:55-12  Weekend 
News,  sust.  _  „, 

CBS  11-11:05  CBS  News,  sust.;  11:05-11:15  Charles 
Collingwood,  seg.;  11:15-11:30  As  Others  See  Us, 
sust.;  11:30-12  Salt  Lake  City  Tabernacle  Choir, 
sust 

MBS  11-11:15  Frank  &  Ernest,  Dawn  Bible  Stu- 
dents Association;  11:15-11:30  How  Christian  Sci- 
ence Heals,  First  Church  of   Christ  Scientist; 

11-  30-11:35  News,  American  Telephone  and  Tele- 
graph Company;  11:35-12  VN  News  Around  the 
World,  sust. 

NBC  11-12  Monitor,  part.  (11:30-12  split  network 
with  Voice  of  Prophecy  on  part  and  Bible  Study 
Hour  on  remainder). 


SUNDAY  AFTERNOON 

Noon-1  p.m. 

ABC  12-12:30  No  network  service;  12:30-12:35 
Weekend  News,  sust.;  12:35-12:55  Moods  in 
Melody,  sust.;  12:55-1  Weekend  News,  Reynolds. 
CBS  12-12:05  Robert  Trout,  Chevrolet;  12:05-12:30 
Vincent  Lopez  Orchestra,  sust.;  12:30-1  Freddy 
Martin  Orch.,  sust.  • 
MBS  12-12:05  News,  co-op.;  12:05-12:30  Insight— 
With  Arnold  Michaelis.  co-op.;  12:30-12:35  Sports 
News,  Quaker  State  Oil  Refining  Corp.;  12:35- 
12-45  America's  Top  Tunes,  co-op.;  12:45-1  How 
Christian  Science  Heals,  First  Church  of  Christ 

NBCe"2-S12:30  Monitor,  part.;  12:30-1  The  Eternal 
Light,  sust.  (split  network  with  Voice  of 
Prophecy). 

1-2  p.m. 

ABC  1-1  15    It's   Your   Business,    sust.;  1:15-1:30 
As  We  See  It,  sust.;  1:30-1:55  Pilgrimage,  sust.; 
1-55-2  Weekend  News,  R.  J.  Reynolds. 
CBS  1-1:05  CBS  News,  sust.;  1-1:55  The  Best  in 

Page  106    •    October  6,  1958 


Music,  seg.;  1:55-2  CBS  News,  sust. 

MBS  1-1:15  News,  co-op.;  1:15-1:30  Keep  Healthy; 

1:30-2     Lutheran     Hour,     Lutheran  Laymen's 

League. 

NBC  1-1:30  Monitor,  part.;  1:30-2  The  Lutheran 
Hour,  Lutheran  Layman's  League  (split  network 
with  Eternal  Light). 

2-  3  p.m. 

ABC  2-2:30  Oral  Roberts,  Oral  Roberts  Evangel- 
istic Assn.;    2:30-3  Herald  of   Truth,  Highland 
Churches  of  Christ. 
CBS  2-3  Football,  seg. 

MBS  2-2:05  News;  2:05-2:30  America's  Top  Tunes, 
co-op.;  2:30-2:35  News,  AT&T;  2:35-3  America's 
Top  Tunes,  co-op. 

NBC  2-2:30  Monitor,  part.;  2:30-3  The  Catholic 
Hour,  sust. 

3-  4  p.m. 

ABC  3-3:05  Weekend  News,  Reynolds;  3:05-3:10 
Speaking  of  Sports,  sust.;  3:10-3:30  Sammy  Kaye 
Serenade,  sust.;  3:30-4  Hour  of  Decision,  Billy 
Graham  Evangelistic  Assn. 
CBS  3-4  Football,  seg. 

MBS     3-3:05   News,    co-op.;    3:05-3:30  America's 
Top  Tunes,  co-op.;  3:30-3:35  News;  3:35-4  Amer- 
ica's Top  Tunes,  co-op. 
NBC  3-4  Monitor,  part. 

4-  5  p.m. 

ABC  4-4:30  Old  Fashioned  Revival  Hour,  Gospel 
Broadcasting  Co.;  4:30-5  Radio  Bible  Class,  Radio 
Bible  Class. 

CBS  4-4:45  Football,  seg.;  4:45-5  No  network  serv- 
ice. 

MBS  4-4:05  News,  co-op.;  4:05-4:30  America's  Top 
Tunes,  co-op.;  4:30-4:35  News;  4:35-5  America's 
Top  Tunes,  co-op. 
NBC  4-5  Monitor,  part. 

5-  6  p.m. 

ABC  5-5:30  Dr.  Bob  Pierce,  World  Vision  Inc.; 
5:30-6  Back  to  God,  Christian  Reformed  Church. 
CBS  5-5:05  Robert  Trout,  Chevrolet;  5:05-5:30 
Yours  Truly  Johnny  Dollar,  seg.;  5:30-5:55  FBr 
in  Peace  and  War,  seg.;  5:55-6  The  Ford  Road 
Show,  Ford. 

MBS  5-5:05    News,    co-op.;    5:05-5:30  Reporter's 
Roundup,  co-op.;   5:30-5:35  Sports  News;  5:35- 
5:45  America's  Top  Tunes,  co-op.;  5:45-6  News — 
Gabriel  Heatter,  20-sec.  AT&T  adjacency. 
NBC  5-6  Monitor,  part. 

SUNDAY  EVENING 

6-  7  p.m. 

ABC  6-6:15  Monday  Morning  Headlines,  R.  J. 
Reynolds;  6:15-6:30  Paul  Harvey  News,  Banker's 
Life  &  Casualty  Co.;  6:30-6:45  Quincy  Howe, 
sust.;  6:45-7  George  Sokolsky,  co-op. 
CBS  6-6:05  CBS  JVeu>s,  sust.;  6:05-6:30  Indictment, 
seg.;  6:30-6:55  Gunsmoke,  seg.;  6:55-7  Robert 
Trout,  Chevrolet. 

MBS  6-6:05  News,  co-op.;  6:05-6:15  America's  Top 
Tunes,  co-op.;  6:15-6:30  Dr.  Poling  Answers, 
Christian  Herald;  6:30-6:35  JVetus,  National  L.  P. 
Gas  Council;  6:35-7  Bill  Stern's  Sports  Beat, 
co-op. 

NBC  6-6:15  Monitor,  part.;  6:15-6:30  On  the  Line 
tuith  Bob  Considine,  Mutual  of  Omaha;  6:30- 
6:32:50  Monitor,  part.;  6:32:50-7  Meet  the  Press, 
sust. 

7-  8  p.m. 

ABC  7-7:05   Speaking   of  Sports,   sust.;  7:05-7:15 
White  House   Report,  sust.;   7:15-7:30  Overseas 
Assignment,  sust.;  7:30-7:55  No  network  service; 
7:55-8  Weekend  News,  R.  J.  Reynolds. 
CBS  7-7:25    Frontier    Gentleman,    seg.;  7:25-7:30 
No  network  service;  7:30-7:35  Patti  Page,  Gen- 
eral Motors;  7:35-8  Sez  Who,  seg. 
MBS  7-7:30  Wings  of  Healing,  Wings  of  Healing; 
7:30-7:35  News,  Ex-Lax  20-sec.  adjacency;  7:35- 
8  Reporter's  Roundup,  co-op. 
NBC  7-8  Monitor,  part. 

8-  9  p.m. 

ABC  8-8:05  Speaking  of  Sports,  sust.;  8:05-8:30 
This  Is  the  Challenge,  American  Foundation  for 
the  Blind;  8:30-8:55  Disaster'.,  American  National 
Red  Cross;  8:55-9  Weekend  News,  Reynolds. 
CBS  8-8:05  CBS  News,  sust.;  8:05-8:55  Mitch 
Miller  Show,  seg.;  8:55-9  Patti  Page  Show,  Gen- 
eral Motors. 

MBS  8-8:30  Hour  of  Decision,  Billy  Graham  Evan- 
gelical Association;  8:30-9  Lutheran  Hour,  Lu- 
theran Laymen's  League. 
NBC  8-9  Monitor,  part. 

9-  10  p.m. 

ABC  9-9:05   Speaking   of   Sports,   sust.;  9:05-9:30 
No  network  service;  9:30-9:55  College  News  Con- 
ference, sust.;  9 -55-10  News,  R.  J.  Reynolds. 
CBS  9-9:05  CBS  News,  sust.;  9:05-9:30  The  World 
Tonight,  sust.;  9:30-10  Face  the  Nation,  sust. 


MBS  9-9:05  News,  co-op.;  9:05-9:30  Music  Beyond 
the  Stars,  co-op.;   9:30-9:35  Sports  News;  9:35- 
9:45    Virgil    Pinkley — News,    sust.;    9:45-10  Dan 
Smoot  Show,  co-op. 
NBC  9-10  Monitor,  part. 

10-11  p.m. 

ABC  10-10:15  Erwin  Canham,  sust.;  10:15-10:30 
No  network  service;  10:30-11  Reuiual  Time,  As- 
semblies of  God. 

CBS  10-10:05  Wells  Church  and  the  News,  Olds- 
mobile;  10:05-10:15  Sunday  Sports  Resume,  seg.; 
10:15-10:30  Glenn  Miller  Orch.  with  Ray  McKin- 
ley,  sust.;  10:30-11  Church  of  the  Air,  sust. 
MBS  10-10:30  Marian  Theatre;  10:30-10:35  News- 
John  T.  Flynn,  America's  Future;  10:35-10:45 
News — John  T.  Flynn,  co-op.;  10:45-11  Music  Be- 
yond the  Stars,  co-op. 

NBC  10-10:30  Hour  of  Decision,  Billy  Graham 
Evangelistic  Society  (split  network  with  Moni- 
tor, part.,  on  remainder  of  network);  10:30-11 
Youth  Wants  to  Know,  sust. 

11  p. in -Mid  night 

ABC  11-11:05  Weekend  News,  Reynolds;  11:05- 
11:55  No  network  service;  11:55-12  Late  News, 
sust. 

CBS  11-11:10  CBS  News,  sust.;  11:10-11:30  Chuy 
Reyes  Orch.,  sust.;  11:30-12  Dance  Orchestra,  sust. 
MBS  11-11:05  News,  co-op.;  11:05-11:30  Music  Be- 
yond the  Stars,  co-op.;  11:30-11:35  Weios,  AT&T 
20-sec.  adjacency;  11:35-12  Music  Beyond  the 
Stars,  co-op. 

NBC  11-12  Monitor,  part.  (11-11:30  split  network 
with  Hour  of  Decision  on  remainder). 

Midnight-]  a.m. 

ABC  No  network  service. 

CBS  12-12:05  News,  sust.;  12:05-1  No  network 
service. 

MBS  No  network  service 

NBC  12-12:05  News,  sust.;  12:05-1  No  network 
service. 


MONDAY-FRIDAY  MORNING 

7-  8  a.m. 

ABC  No  network  service. 

CBS  7-7:05  Musical  Variety,  Reynolds;  7:05-7:45 
No  network  service;  7:45-7:50  Ned  Calmer  News; 
7:50-7:55  No  network  service;  7:55-8  Ned  Calmer, 
Reynolds. 

MBS  7-7:05  News,  co-op.;  7:05-7:30  America's  Top 
Tunes,  co-op.;  7:30-7:35  Colgate  Sportsreel  with 
Bill  Stem,  Colgate-Palmolive;   7:35-8  America's 
Top  Tunes,  co-op. 
NBC  No  network  service. 

8-  9  a.m. 

ABC  8-8:15  News  Around  the  World;  8:15-8:55 
No  network  service;  8:55-9  Paul  Harvey  News, 
Beltone. 

CBS  8-8:15  World  News  Roundup,  co-op.;  8:15- 
8:55  No  network  service;  8:55-9  Musical  Variety, 
Reynolds. 

MBS  8-8:15  News,  co-op.;  8:15-8:30  America's  Top 
Tunes,  co-op.;  8:30-8:35  Colgate  Sportsreel  with 
Bill  Stern,  Colgate-Palmolive;   8:35-9  America's 
Top  Tunes,  co-op. 
NBC  No  network  service. 

9-  10  a.m. 

ABC  9-10  Breakfast  Club,  part.,  Campana,  Amer- 
ican Cyanamid,  Kretschmer,  Appian  Way  Pizza, 
Kitchen  Art  Food.  Sandura,  Clairoil,  KVP,  Men- 
tholatum,  Scholl,  Magla  Products,  Wright  Silver 
Polish,  Niagara. 

CBS  9-9:15  CBS  Radio  News  of  America,  co-op.; 
9:15-9:20  Musical  Variety,  Reynolds;  9:20-10  No 
network  service. 

MBS  9-9:15  Robert  F.  Hurleigh  News,  co-op.;  9:15- 
9:30  America's  Top  Tunes,  co-op.;  9:30-9:35 
News,  Seeman  Bros.,  Camels,  General  Foods; 
9:35-10  America's  Top  Tunes,  co-op. 
NBC  9-9:05  News,  part.;  9:05-9:30  No  network 
service;  9:30-9:45  World  News  Roundup,  co-op.; 
9:45-10  No  network  service. 

10-  11  a.m. 

ABC  10-10:25    No    network    service;  10:25-10:30 
Commentary — Linton  Wells;  10:30-10:55  No  net- 
work service;  10:55-11  Late  News,  Ex-Lax. 
CBS  10-11  Arthur  Godfrey  Time,  part. 
MBS  10-10:05     News,     co-op.;     10:05-10:30  Kate 
Smith,  co-op.;  10:30-10:35  News,  Pepsi-Cola,  Gen- 
eral Foods;  10:35-10:40  Bill  Stern  Sportsreel,  Col- 
gate-Palmolive;   10:40-10:45    Boris    Karloff  Pre- 
sents, co-op.;  10:45-10:50  Gaylord  Hauser,  co-op.; 
10:50-10:55  Fred  Robbins — Assignment  Hollywood, 
co-op.;  10:55-11  The  Big  Decision,  co-op. 
NBC  10:10:05  News,  part.;  10:05-11  My  True  Story, 
part, 

11  a.m  .-Noon 

ABC  11-11:25  No  network  service;  11:25-11:30 
Commentary — Bob  Fleming,  sust.;  11:30-11:55  No 

Broadcasting 


network  service;  11:55-12  Late  News,  General 
Foods,  Pepsi-Cola. 

CBS  11-11:05  Ned  Calmer,  Reynolds;  11:05-11:30 
Whispering  Streets,  seg.;  11:45-12  Howard  Miller, 
Wrigley. 

MBS  11-11:05  News,  co-op.;  11:05-11:30  Kate 
Smith,  co-op.  and  Reader's  Digest;  11:30-11:35 
News,  Seeman,  L.  P.  Gas  Council,  Pepsi-Cola, 
Ex-Lax,  General  Foods;  11:35-12  Queen  for  a 
Day,  co-op. 

NBC  11-11:05  News,  part.;  11:05-12  Bert  Parks' 
Bandstand,  part. 

MONDAY-FRIDAY  AFTERNOON 

Noon-1  p.m. 

ABC  12-12:15  Paul  Harvey,  co-op.;  12:15-12:20 
Sunshine  Boys,  Sterling  Drugs;  12:20-12:55  No 
network  service;  12:55-1  Late  News,  General 
Foods,  Pepsi-Cola. 

CBS  12-12:05  Larry  Lesueur,  Miles  Labs;  12:05- 
12:15  Peter  Lind  Hayes  and  Mary  Healy,  Staley; 
12:15-12:30  Backstage  Wife,  part.;  12:30-12:45  Ro- 
mance of  Helen  Trent,  part.;  12:45-1  Our  Gal 
Sunday,  part. 

MBS  12-12:05  News,  co-op.;  12:05-12:15  America's 
Top  Tunes,  co-op.;  12:15-12:30  The  Answer  Man, 
co-op.  and  Hudson  Vitamin;  12:30-12:35  News, 
Helene  Seager,  Gen.  Foods,  Pepsi-Cola;  12:35-1 
No  network  service. 

NBC  12-12:05  News.,  part.;  12:05-1  No  network 
service. 

1-  2  p.m. 

ABC  1-1:55  No  network  service;  1:55-2  Late  News, 
Ex -Lax,  Gen.  Foods. 

CBS  1-1:15  This  Is  Nora  Drake,  part.;  1:15-1:30 
Ma  Perkins,  part.;  1:30-1:45  Young  Dr.  Malone, 
part.;  1:45-2  The  Road  of  Life,  part. 
MBS  1-1:15  News,  Cedric  Foster,  co-op.;  1:15- 
1:30  America's  Top  Tunes,  co-op.;  1:30-1:35  News 
— Gabriel  Heatter,  General  Foods,  Hudson  Vita- 
mins; 1:35-2  America's  Top  Tunes,  co-op. 
NBC  1-1:05  News,  part.;  1:05-2  No  network 
service. 

2-  3  p.m. 

ABC  2-2:55  No  network  service;  2:55-3  Late  News, 
Gen.  Foods. 

CBS  2-2:05  News  With  Bill  Downs;  2:05-2:15  The 
Right  to  Happiness,  part.;  2:15-2:30  Second  Mrs. 
Burton,  part.;  2:30-2:45  The  Couple  Next  Door, 
part.;  2:45-3  Just  Entertainment. 
MBS  2-2:05  News,  co-op.;  2:05-2:30  America's 
Top  Tunes,  co-op.;  2:30-2:35  News,  General 
Foods,  Pepsi-Cola,  Ex-Lax;  2:35-3  America's 
Top  Tunes,  co-op. 

NBC  2-2:05  News,  part.;  2:05-2:30  Don  Ameche's 
Real  Life  Stories,  part.;  2:30-2:45  One  Man's 
Family,  part.;  2:45-3  The  Affairs  of  Dr.  Gentry, 
part. 

3-  4  p.m. 

ABC  3-3:25  No  network  service;  3:25-3:30  Com- 
mentary— Linton  Wells,  sust.;  3:30-3:55  No  net- 
work service;  3:55-4  Late  News,  General  Foods. 
CBS  3-3:30  Houseparty,  part.;  3:30-3:45  No  net- 
work service;  3:45-3:50  Musical  Variety,  sust.; 
3:50-4  No  network  service. 

MBS  3-3:05  News,  co-op.;  3:05-3:30  America's  Top 
Tunes,  co-op.;  3:30-3:35  News;  3:35-4  America's 
Top  Tunes,  co-op. 

NBC  3-3:05  News,  part.;  3:05-3:30  Five  Star  Mati- 
nee, part.;  3:30-3:45  Woman  in  My  House,  part.; 
3:45-4  Pepper  Young's  Family,  part. 

4-  5  p.m. 

ABC  4:4:25  No  network  service;  4:25-4:30  Com- 
mentary— Don  Goddard,  sust.;  4:30-4:55  No  net- 
work service;  4:55-5  Late  News,  Pepsi-Cola. 
CBS  4-4:55  No  network  service;  4:55-5  CBS  News, 
sust. 

MBS  4-4:05  News,  co-op.;  4:05-4:30  America's  Top 
Tunes,  co-op.;  4:30-4:35  News,  Ex-Lax;  4:35-4:45 
No  network  service;  4:45-5  America's  Top  Tunes, 
co-op. 

NBC  4-4:05  News,  part.;  4:05-4:55  No  network 
service;  4:55-5  Richard  Harkness,  Ralston  Purina. 

5-  6  p.m. 

ABC  5-5:25  No  network  service;   5:25-5:30  Com- 
mentary— Don   Goddard;   5:30-5:55  No  network 
service;  5 :55-6  Late  News,  sust. 
CBS  5-6  No  network  service  (Fri.)  5:30-5:45  U.N. 
On  the  Record,  sust. 

MBS  5-5:05  News,  co-op.;  5:05-5:30  America's  Top 
Tunes,  co-op.;  5:30-5:35  News,  Seeman,  Pepsi- 
Cola,  Ex-Lax;  5:35-5:45  No  network  service; 
5:45-6  America's  Top  Tunes,  co-op. 
NBC  5-5:05  News,  part.;  5:05-5:30  No  network 
service;  5:30-5:35  Daily  Business  Trends  (local 
station  participation);  5:35-6  No  network  service. 

MONDAY-FRIDAY  EVENING 

6-  7  p.m. 

ABC  6-6:15  No  network  service;  6:15-6:30  Quincy 
Howe,  co-op.;  6:30-6:40  John  Daly,  GMC  (Cadil- 
lac); 6:40-6:45  Paul  Harvey,  Midas,  Reynolds; 
6:45-6:50  Late  Sports,  GMC  Trucks;  6:50-7  No 
network  service. 

CBS  6-6:05  Allan  Jackson,  sust.;  6:05-6:45  No  net- 
work service;  6-45-7  Lowell  Thomas,  Delco. 
MBS  6-6:05  News,  Gabriel  Heatter,  co-op.;  6:05- 
6:30  (Mon.-Thurs.)  America's  Top  Tunes,  co-op.; 
(Fri.)  The  Big  Decision,  co-op.;  6:30-6:35  News, 
Rid-X,  Camel;  6:35-7  America's  Top  Tunes, 
co-op. 


NBC  6-6:05  Neuis,  part.;  6:05-6:45  No  network 
service;  6:45-7  Three  Star  Extra,  Sun  Oil  Co., 
and  co-op.,  and  sust. 

7-  8  p.m. 

ABC  7-7:15  Edward  P.  Morgan,  AFL-CIO;  7:15- 
7:55  (Mon.,  Tues.,  Thurs.,  Fri.)  No  network 
service;  7:55-8  Late  News,  sust.;  7:30-8  (Wed.) 
Plymouth  Show  With  Lawrence  Welk,  Plymouth. 
CBS  7-7:05  Sports  Time  With  Phil  Rizzuto,  Rey- 
nolds; 7:05-7:30  Amos  'n'  Andy  Music  Hall,  seg.; 
7:30-7:35  Business  News  With  Walter  Cronkite, 
Hertz;  7:35-7:45  Answer  Please,  seg.;  7:45-8  Ed- 
ward R.  Murrow  With  the  News,  sust. 
MBS  7-7:15  Fulton  Lewis  Jr.,  co-op.;  7:15-7:30 
Assignment  People;  7:30-7:35  News — Gabriel 
Heatter,  Hudson  Vitamins,  Rid-X,  AT&T,  See- 
man; 7:35-8  (Mon.)  Magic  of  Music,  co-op.; 
(Tues.)  The  Army  Hour;  (Wed.)  Family  Theatre; 
(Thurs.)  By  the  People;  (Fri.)  Lombardoland, 
USA. 

NBC  7-7:05  News,  part.;  7:05-7:15  No  network 
service;  7:15-7:30  Alex  Dreier,  co-op.;  7:30-7:45 
News  of  the  World,  part.;  7:45-8  Life  and  the 
World,  part. 

8-  9  p.m. 

ABC  8-8:25  (Mon.,  Tues.,  Thurs.,  Fri.)  No  network 
service;    8:25-8:30    Commentary,    Quincy  Howe, 
sust.;  8-8:30  Plymouth  Show,  cont.;  8:30-8:55  No 
network  service;  8:55-9  Late  News,  sust. 
CBS  8-8:30  (Mon.)  Robert  Q.  Lewis  Show,  seg.; 

8-  8:25  (Tues. -Thurs.)  Robert  Q.  Lewis,  seg.; 
8:25-8:30  Patti  Page  Show,  Gen.  Motors;  8:30- 
8:35  CBS  News,  sust.;  8:35-9  (Mon.)  Burt  & 
Gloria,  sust.;  (Tues.)  Mood  Piece,  sust.;  (Wed.) 
Upbeat,  Wednesday  Night,  sust.;  (Thurs.)  Stuart 
Foster  Show,  sust.;  (Fri.)  The  Light  Touch,  sust. 
MBS  8-8:05  News,  co-op.;  8:05-8:30  The  World 
Today,  Hudson  Vitamins;  Ex-Lax,  AT&T,  Quak- 
er State  Oil,  Seeman;  8:30-8:35  Bill  Stern,  AT&T; 
8:35-9  Capital  Assignment,  co-op. 

NBC  8-8:05  Neuis,  part.;  8:05-8:30  (Mon.)  You 
Bet  Your  Life,  part.;  (Tues.)  Nightline,  part.; 
(Wed.)  People  Are  Funny,  part.;  (Thurs.)  Night- 
line,  part.;  (Fri.)  Monitor,  part.;  8:30-9  (Mon.- 
Thurs.)  Nightline,  part.;  8:30-9  (Fri.)  Monitor. 
part. 

9-  10  p.m. 

ABC  9-9:55  No  network  service;  9:55-10  People 
in  the  News,  sust. 

CBS  9-9:05  Robert  Trout,  Chevrolet;  9:05-9:25 
The  World  Tonight,  seg.;  9:25-9:30  News  Analysis 
With  Eric  Severeid;  9:30-10  (Mon.)  Capitol 
Cloakroom,  sust.;  (Tues.)  The  Last  Word,  sust. 
(Wed.)  The  Leading  Question,  sust.;  (Thurs.) 
Earl  Bostic  Quintet,  sust.;  (Fri.)  Ralph  Flanagan 
Orch.,  sust. 

MBS  9-9:05  News,  co-op.;  9:05-9:15  UN  Radio  Re- 
view; 9:15-9:30  Music  Beyond  the  Stars,  co-op.; 
9:30-9:35  Neuis,  AT&T;  9:35-10  Music  Beyond  the 
Stars,  co-op. 

NBC  9-10  (Mon.-Thurs.)   Nightline,  part.;  (Fri.) 

9-  9:55  Monitor,  part.;  9:55-10  News,  part. 

10-  11  p.m. 

ABC  10-10:05  John  W.  Vandercook,  AFL-CIO; 
10:05-10:30  No  network  service;  10:30-10:55  Labor 
Rackets  Hearings,  sust.;  10:55-11  Late  News,  sust. 
CBS  10-10:05  CBS  News  With  Douglas  Edwards, 
Oldsmobile;  10:05-10:30  Clair  Perrault  Orch., 
sust.;  (Tues.  &  Wed.)  Bill  Snyder  Trio,  sust.; 
(Thurs.)  Andy  Powell  Orch,  sust.;  (Fri.)  Stan 
Kenton  Orch.,  sust.;  10:30-11  (Mon.)  Leon  Kelner 
Orch.,  sust.;  (Tues.)  Clair  Perrault  Orch.,  sust.; 
(Wed.  &  Thurs.)  Jonah  Jones  Orch.,  sust.;  (Fri.) 
Lenny  Herman  Orch.,  sust. 

MBS  10-10:05  News,  co-op.;  10:05-10:30  Music  Be- 
yond the  Stars,  co-op.;  10:30-10:35  News,  AT&T; 
10:35-11  Music  Beyond  the  Stars,  co-op. 
NBC  10-10:05  (Mon.-Thurs.)  News,  part.;  10:05- 
10:30  (Mon.)  International  Bandstand,  sust.; 
(Tues. -Thurs.)  Treasury  of  Music,  sust.;  (Fri.) 
10-10:30  Boxing,  Gillette;  10:30-10:45  (Mon.- 
Thurs.)  Neuis  of  the  World  (rpt.),  part.;  10:45-11 
(Mon.-Thurs.)  Life  and  the  World  (rpt.),  part.; 
(Fri.)  10:30-11  Sports  Highlights,  part. 

11  p.m-Midnight 

ABC  11-11:55  No  network  service;  11:55-12  Late 
News,  sust. 

CBS  11-11:10  CBS  News,  sust.;  11:10-11:30  (Mon. 
&  Thurs.)  Cass  Harrison  Orch.,  sust.;  (Tues.  & 
Fri.)  Dance  Orch.,  sust.;  (Wed.)  Earl  Bostic 
Quintet,  sust.;  11:30-12  (Mon. -Wed.)  Chuy  Reyes 
Orch.,  sust.;  (Thurs.  &  Fri.)  Dance  Orch.,  sust. 
MBS  11-11:05  Neuis,  co-op.;  11:05-11:30  Music  Be- 
yond the  Stars,  co-op.;  11:30-11:35  Neuis,  AT&T, 
Quaker  State  Oil;  11:35-12  Music  Beyond  the 
Stars,  co-op. 

NBC  11-11:05  News,  part. 

[NOTE:  NBC  programs,  except  those  listed  co- 
op., fully  sponsored,  or  sustaining,  are  sold  to 
various  network  participating  sponsors.] 


SATURDAY  MORNING 

7-  8  a.m. 

ABC  No  network  service. 
CBS  No  network  service. 

MBS    7-7:05    News,    co-op.;    7:05-7:30  America's 
Top  Tunes,  co-op.;  7:30-7:35  News,  R.  J.  Rey- 
nolds; 7:35-8  America's  Top  Tunes,  co-op. 
NBC  No  network  service. 

8-  9  a.m. 

ABC  8-8:05  News  Around  the  World,  sust.;  8:05- 


8:55  No  network  service;  8:55-9  Weekend  News, 
R.  J.  Reynolds. 

CBS  8-8:15  World  News  Roundup,  co-op.;  8:15-9 
No  network  service. 

MBS  8-8:05  News,  co-op.;  8:05-8:30  America's  Top 
Tunes,  co-op.;  8:30-8:35  News,  R.  J.  Reynolds; 
8:35-9  America's  Top  Tunes,  co-op. 
NBC  No  network  service. 

9-  10  a.m. 

ABC  9-9:55  No  network  service;  9:55-10  Weekend 
News,  R.  J.  Reynolds. 

CBS  9-9:15  News  of  America,  co-op.;  9:15-9:30 
Man  Around  the  House,  seg.;  9:30-9:45  CBS  Ra- 
dio Farm  News,  seg.;  9:45-10  Garden  Gate,  seg. 
MBS  9-9:05  News,  co-op.;  9:05-9:30  America's  Top 
Tunes,  co-op.;  9:30-9:35  News,  Camel,  Pepsi-Cola; 
9:35-10  America's  Top  Tunes,  co-op. 
NBC  9-9:05  News,  9:05-10  Monitor,  part. 

10-  11  a.m. 

ABC  10-10:55  No  network  service;  10:55-11  Week- 
end News,  R.  J.  Reynolds. 

CBS  10-10:05  Allan  Jackson  &  the  News,  Chevro- 
let; 10:05-11  Galen  Drake  Show,  seg. 
MBS  10-10:05  News,  co-op.;  10:05-10:30  America's 
Top  Tunes,  co-op.;  10:30-10:35  News,  Camel, 
Pepsi-Cola;  10:35-11  America's  Top  Tunes,  co-op. 
NBC  10-11  Monitor,  part. 

11  a.m.-Noon 

ABC  11-11:55  No  network  service;  11:55-12  Week- 
end News,  Reynolds. 

CBS  11-11:05  Allan  Jackson  &  the  News,  Chevro- 
let; 11:05-11:55  Robert  Q.  Lewis  Show,  seg.; 
11:55-12  Business  News  With  Bill  Downs,  Hertz. 
MBS  11-11:05  News,  co-op.;  11:05-11:30  America's 
Top  Tunes,  co-op.;  11:30-11:35  News,  Nat'l  L.  P. 
Gas  Council,  Ex-Lax;  11:35-12  America's  Top 
Tunes,  co-op. 
NBC  11-12  Monitor,  part. 


SATURDAY  AFTERNOON 

Noon-1  p.m. 

ABC  12-12:25  No  network  service;  12:25-12:30 
News,  sust.;  12:30-12:55  The  American  Farmer, 
sust.;  12:55-1  Weekend  News,  Reynolds. 
CBS  12-12:05  Allan  Jackson  &  the  News,  Chevro- 
let; 12:05-12:30  Amos  'n'  Andy  Music  Hall,  seg.; 
12:30-12:55  Gunsmoke,  seg.;  12:55-1  Business 
News  With  Bill  Downs,  Hertz. 
MBS  12-12:05  News,  co-op.;  12:05-12:30  Wheel  of 
Chance,  co-op.;  12:30-12:35  Sports  News,  Camel; 
12:35-1  Wheel  of  Chance. 

NBC  12-12:25  National  Farm  and  Home  Hour, 
Allis-Chalmers  (limited  network  only  remainder 
of  stations  available  are  sustaining)  (split  net- 
work with  Monitor);  12:25-12:30  Alex  Dreier, 
Morton  Salt;  12:30-12:45  Red  Foley,  Hess  & 
Clark;  12:45-1  Monitor,  part. 

1-  2  p.m. 

ABC  1-1:05  Speaking  of  Sports,  sust.;  1:05-1:30 
Andy  Reynolds  Ranch  Boys,  sust.;  1:30-1:55 
Shake  the  Maracas,  sust.;  1:55-2  Weekend  News, 
Reynolds. 

CBS  1-1:05  Allan  Jackson  &  the  News,  Chevrolet; 
1:05-1:30  City  Hospital,  seg.;  1:30-1:45  Adven- 
tures in  Science,  sust.;  1:45-2  Entertainment 
USA,  sust. 

MBS  1-1:05  News,  co-op.;  1:05-1:15  No  network 
service;  1:15-1:30  America's  Top  Tunes;  1:30-1:35 
News,    Pepsi-Cola,    Camel;    1:30-2  All-Service 
Football  Games,  Philco. 
NBC  1-2  Monitor,  part. 

2-  3  p.m. 

ABC  2-2:55  Notre  Dame  Football,  Pontiac;  2:55-3 
Weekend  News,  Reynolds. 

CBS  2-2:05  Allan  Jackson  &  the  News,  Chevrolet; 
2:05-2:30  Vincent  Lopez  Orch.,  sust.;  2:30-3  Clair 
Perrault  Orch.,  sust. 

MBS  2-2:05  News,  co-op.;  2:05-2:30  All  Service 
Football,  cont.;  2:30-2:35  News;  2:35-3  All  Service 
Football,  cont. 
NBC  2-3  Monitor,  part. 

3-  4  p.m. 

ABC  3-3:55  Notre  Dame  Football,  cont.;  3:55-4 
Weekend  News,  Reynolds. 

CBS  3-3:05  Allan  Jackson  &  the  News,  Chevrolet; 
3:05-3:30  Lenny  Herman  Orch.,  sust.;  3:30-4  Earl 
"Fatha"  Hines  Orch.,  sust. 

MBS  3-3:05  News,  co-op.;  3:05-3:30  Football,  cont.; 
3:30-3:35  News;  3:35-4  Football,  cont. 
NBC  3-4  Monitor,  part. 

4-  5  p.m. 

ABC  4-4:55  Notre  Dame  Football,  cont.;  4:55-5 
Weekend  News,  Reynolds. 

CBS  4-4:05  Allan  Jackson  &  the  News,  Chevrolet; 
4:05-4:30  Dance  Orch.,  sust.;  4:30-5  U.  S.  Army 
Show,  sust. 

MBS  4-4:05  News,  co-op.;  4:05-4:30  Football,  cont.; 
4:30-4:35  News;  4:35-5  Football,  cont.,  or  Amer- 
ica's Top  Tunes,  co-op. 
NBC  4-5  Monitor,  part. 

5-  6  p.m. 

ABC  5-5:30  No  network  service;  5:30-5:35  Speak- 
ing of  Sports,  sust.;  5:35-5:55  No  network  service; 
5:55-6  Weekend  News,  R.  J.  Reynolds. 
CBS  5-5:05  CBS  News,  sust.;  5:05-5:30  Jazz  Cen- 
tral, sust.;  5:30-6  Make  Way  for  Youth,  sust. 
tfJLS  5  5.05  News,  co-op.;  5:05-5:30  America's  Top 


Broadcasting 


October  6,  1958    •    Page  107 


Tunes,   co-op.;   5:30-5:35   Sports   News,  Quaker 
State  Oil;  5:35-6  America's  Top  Tunes,  co-op. 
NBC  5-6  Monitor,  part. 

SATURDAY  EVENING 

6-  7  p.m. 

ABC  6-6:30  Navy  Hour,  sust.;  6:30-6:35  Speaking 
of  Sports,  sust.;  6:30-6:55  No  network  service; 
6:55-7  Weekend  News,  Reynolds. 
CBS  6-6:05  CBS  News,  sust.;  6:05-6:30  New  Or- 
leans Jazz  Band,  sust.;  6:30-6:55  Saturday  at  the 
Chase,  sust.,  6:55-7  CBS  News,  sust. 
MBS  6-6:05  News,  co-op.;  6:05-6:15  America's  Top 
Tunes,    co-op.;    6:15-6:30    Viewpoint;  6:30-6:35 
News,  National  L.  P.  Gas  Council;  6:35-7  Amer- 
ica's Top  Tunes,  co-op. 
NBC  6-7  Monitor,  part. 

7-  8  p.m. 

ABC  7-7:30  At  Ease,  sust.;  7:30-7:35  Speaking  of 
Sports,  sust.;  7:35-7:55  No  network  service; 
7:55-8  Weekend  News,  Reynolds. 
CBS  7-7:05  Sports  Time  With  Phil  Rizzuto;  7:05- 
7:10  No  network  service;  7:10-7:30  Sports  Fea- 
ture, seg.;  7:30-7:35  The  Patti  Page  Show,  Gen. 
Motors;  7:35-8  Suspense,  seg. 

MBS  7-7:05  News,  co-op.;  7:05-7:30  Hawaii  Calls; 
7:30-8  Word  of  Life  Hour,  Word  oi  Life. 
NBC  7-8  Monitor,  part. 

8-  9  p.m. 

ABC  8-8:30  Vincent  Lopez  Show,  sust.;  8:30-8:55 
No  network  service;  8:55-9  Weekend  News,  Rey- 
nolds. 

CBS  8-8:05  CBS  News,  sust.;  8:05-8:30  World  To- 
night, seg.;  8:30-9  New  York  Philharmonic;  with 
five-minute  intermission  for  CBS  News  With 
Wells  Church,  Oldsmobile. 

MBS  8-8:05  News,   co-op.;   8:05-8:30  Bandstand, 
U.  S.  A.,  co-op.;  8:30-8:35  Sports  News.  AT&T; 
8:35-9  Bandstand,  17.  S.  A.,  co-op. 
NBC  8-9  Monitor,  part. 

9-  10  p.m. 

ABC  9-9:25  Lawrence  Welk's  Army  Show,  sust.; 
9:25-9:30  Speaking  of  Sports,  sust.;  9:35-9:55  No 
network  service;  9:55-10  Weekend  News,  Rey- 
nolds. 

CBS  9-10  New  York  Philharmonic,  continued. 
MBS   9-9:05   News,  co-op.;   9:05-9:30  Bandstand, 
V.  S.   A.;   9:30-9:35   News;   9:35-10  Bandstand, 
U.  S.  A. 

NBC  9-10  Monitor,  part. 

10-  11  p.m. 

ABC  10-10:30  No  network  service;  10:30-10:35 
Speaking  of  Sports,  sust.;  10:35-10:55;  No  net- 
work service;  10:55-11  Weekend  News,  Reynolds. 
CBS  10-10:30  New  York  Philharmonic,  cont.; 
10:30-11  Lenny  Herman  Orch.,  sust. 
MBS  10-10:05  News,  co-op.;  10:05-10:30  Music  Be- 
yond the  Stars,  co-op.;  10:30-10:35  News,  National 
L.  P.  Gas  Council;  10:35-11  Music  Beyond  the 
Stars,  co-op. 

NBC  10-10:30  Monitor,  part.;  10:30-11  Grand  Ole 
Opry,  Reynolds  (limited  network  only  with  re- 
mainder of  stations  available  on  sustaining  basis). 

11  p.m-Midnight 

ABC  11-11:55  No  network  service;  11:55-12  Week- 
QTi^L  sust. 

CBS  11-11:10  CBS  News,  sust.;  11:10-11:30  Bill 
Snyder  Trio,  sust.;  11:30-12  Earl  Bostic  Quintet, 
sust. 

MBS  11-11:05  News,  co-op.;  11:05-11:30  Music  Be- 
yond the  Stars,  co-op.;  11:30-11:35  News,  Quaker 
State  Oil,   AT&T;    11:35-12  Music  Beyond  the 
Stars,  co-op. 
NBC  11-12  Monitor,  part. 

[NOTE :  All  NBC  programs  listed  as  participating 
are  sold  to  various  sponsors  on  a  participation 
basis.  On-The-Hour  News  is  sponsored  on  a 
major -minor  commercial  basis  by  various  ad- 
vertisers.] 
Midnight-1  a.m. 

ABC,  NBC,  MBS  No  network  service. 

CBS  12-12:05  CBS  News,  sust.;  12:05-1  No  network 

service. 


Advertisement 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Sept.  25  through  Oct.  1 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

DA — directional  antenna,  cp— construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts, w — watt,  mc — megacycles.   D — day.  N — 


night.  LiS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization 
STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 


New  Am  Stations 


APPLICATIONS 

Wailuku,  Maui,  Hawaii— Radio  Honolulu  Ltd. 
ch.  8  (180-186  mc);  ERP  1.933  kw  vis.,  .967  kw 
aur.,  ant.  height  above  average  terrain  5,764 
ft.,  above  ground  26  ft.  Estimated  construction 
cost  $38,816,  first  year  operating  cost  $25,000,  rev- 
enue (satellite  operation).  P.  O.  address  1170 
Auahi  St.,  Honolulu.  Studio  location  1170  Auahi 
St.  Transmitter  location  Wailuku  (summit  of 
Mt.  Haleadala).  Geographic  coordinates  20°  42' 
41"  N.  Lat.,  156°  15'  26"  W.  Long.  Transmitter 
RCA,  antenna  GE.  Legal  counsel  Kirkland,  Ellis, 
Hodson,  Chaffetz  and  Masters,  Washington.  Con- 
sulting engineer  Commercial  Radio  Equipment 
Co.,  Washington.  Applicant  is  licensee  of  KONA- 
TV  Honolulu.  Application  is  for  satellite  to  re- 
broadcast  KONA-TV  programs  in  Maui.  An- 
nounced Oct.  1. 

High  Point,  N.  C— High  Point  Tv  Co.  ch.  8 
(180-186  mc);  ERP  316  kw  vis.,  158  kw  aur.; 
ant.  height  above  average  terrain  1106  ft., 
above  ground  1075  ft.  Estimated  construction 
cost  $1,100,000.  first  year  operating  cost  $750,000, 
revenue  $750,000.  P.  O.  address  Box  1590,  High 
Point.  Studio  location  High  Point.  Trans,  location 
near  New  Market.  Geographic  coordinates  35° 
50'  30.4"  N.  Lat.,  79°  51'  4.7"  W.  Long.  Trans.,  ant. 
GE.  Legal  counsel  Philip  J.  Hennessey  Jr.,  Wash- 
ington. Consulting  engineer  Commercial  Radio 
Equipment  Co.,  Washington.  Ownership:  George 
W.  Lyles  Jr.  (17%),  owner  of  15%  of  WTNC 
Thomasville,  N.  C;  wholesale  food  distributor 
George  E.  Hutchens  (18%);  publisher  David  A. 
Rawley  (18%);  box  manufacturer  I.  Paul  Ingle 
(17%);  Dorothy  P.  Terry,  publishing  interests 
(18%),  and  Holt  McPherson  (12%),  owner  of 
69%  of  WOHS-AM-FM  Shelby,  N.  C.  Announced 
Oct.  1. 

Existing  Tv  Stations 

APPLICATION 

WSIL-TV  Harrisburg,  111.— Cp  to  operate  on 
ch.  3,  60-66  mc,  ERP,  vis.  100  kw,  aur.  50  kw, 
ant.  height  above  average  terrain  882  ft.;  trans, 
location  2  miles  west  of  Creal  Springs,  111.; 
studio  location  21  West  Poplar  Street,  Harris- 
burg, 111. 


Translators 


APPLICATIONS 

Maupin,  Ore. — Maupin  Tv  Corp.  Ch.  72,  ERP 
100  w.  P.  O.  address  %  Estel  L.  Stovall,  Maupin. 
Estimated  construction  cost  $6,573,  first  year 
operating  cost  $700.  To  rebroadcast  programs  of 
KOIN-TV  Portland,  Ore.  Announced  Oct.  1. 

Wallowa  Valley,  Ore.— Wallowa  Valley  Tv 
Assn.  Inc.— Ch.  71,  ERP  130.2  w.  P.  O.  address 
%  Wayne  McFetridge,  Enterprise,  Ore.  Estimated 
construction  cost  $11,020,  first  year  operating 
cost  $3,500.  To  rebroadcast  programs  of  KHQ-TV 
Spokane,  Wash.  Announced  Oct.  1. 


ACTIONS  BY  FCC 

Anderson,  Calif. — Universal  Electronics  Net- 
work.— Granted  1580  kc,  1  kw  D.  P.  O.  address 
John  F.  Carter,  100  Montgomery  St.,  San  Fran- 
cisco, Calif.  Estimated  construction  cost  $27,219, 
first  year  operating  cost  $24,000,  revenue  $45,000. 
Owners  are  Dante  P.  Lembi  and  Louis  O.  Kelso 
(each  50%).  Mr.  Lembi  is  investment  and  prop- 
erty management  expert;  Mr.  Kelso  is  attorney. 
Announced  Oct.  1. 

Westport,  Conn.— Westport  Bcstg.  Co. — Granted 
1260  kc,  1  kw  D.  P.  O.  address  %  Norman  J.  Bern- 
stein, P.  O.  Box  373,  Westport.  Estimated  con- 
struction cost  $20,000,  first  year  operating  cost 
$55,000,  revenue  $70,000.  Principals  include  Pres. 
Paul  Zabin  (20%),  owner  children's  apparel 
shops;  Vice  Pres.  George  H.  Cardozo  (10%)  free- 
lance photographer;  Vice  Pres.  Robert  P.  Keim 
(5%)  account  executive,  Adv.  Council  Inc.: 
Treas.  Philip  Langner  (12%),  manager  Westport 
Country  Playhouse;  Sec.  Norman  J.  Bernstein 
(15%),  attorney;  Lawrence  Langner  (6.5%),  at- 
torney, co-owner  and  director,  The  Theatre 
Guild;  Armina  Marshall  Langner  (6.5%),  co- 
owner  and  director,  The  Theatre  Guild,  and  Asst. 
Treas.  Garo  W.  Ray  (15%),  consulting  radio 
engineer,  owner  of  Cine-Video  Productions  Inc. 
Announced  Oct.  1. 

Beacon,  N.  Y. — West  Shore  Bcstg.  Co.,  1260  kc, 
1  kw  D.  P.  O.  address  %  Alfred  Dresner,  66  Court 
St.,  Brooklyn,  N.  Y.  Estimated  construction  cost 
$17,131,  first  year  operating  cost  $26,855,  revenue 
$36,000.  Principals  include  Samuel  Babbit  (35%), 
manufacturer  of  sample  card  printing  and  pro- 
motion works;  Saul  Dresner  (20%),  director  M. 
C.  Schwerin  Research  Corp.,  program  commer- 
cial testing;  Alfred  Dresner  (20%),  attorney; 
Leonard  Wechsler  (Bob  Leonard)  (20%),  an- 
nouncer WRIT  Milwaukee,  Wis.,  and  Robert 
Gessner  (5%),  chief  engineer  WVOS  Liberty, 
N.  Y.  Announced  Oct.  1. 


APPLICATIONS 

West  Memphis,  Ark. — Crittenden  County  Bcstg. 
Co.,  730  kc.  250  w  D.  P.  O.  address  401  S.  21st  St  . 
West  Memphis,  Tenn.  Estimated  construction 
cost  $17,298,  first  year  operating  cost  $64,100, 
revenue  $72,000.  Owners  are  sheeting  and  paint- 
ing contractor  R.  E.  Blackford  (75%),  and  ad- 
vertising man  Hugh  Murphy  (25%).  Announced 
Sept.  24. 

Ojai,  Calif.— Rex  O.  Stevenson,  1320  kc,  500  w 

D.  P.  O.  address  3560  Washington  St.,  San  Fran- 
cisco. Estimated  construction  cost  $25,700,  first 
year  operating  cost  $36,000,  revenue  $47,000.  Mr. 
Stevenson,  sole  owner,  has  numerous  business 
interests  in  San  Francisco.  Announced  Sept.  29 

Marathon,  Fla.— Key  Bcstg.  Co.,  1300  kc,  500 
w  D.  P.  O.  address  %  John  W.  Betts,  Maysville, 
Ky.  Estimated  construction  cost  $87,740,  first  year 
operating  cost  $50,000,  revenue  $60,000.  Owner- 
ship: Gilmore  N.  Nunn,  one-third  (30%  of  WBffi- 
AM-FM-TV  Knoxville,  Tenn.);  J.  M.  Finch  Sr. 
and  Charles  P.  Clarke,  each  22.22%  (each  48%  of 
WFTM  Maysville,  Ky.),  and  J.  W.  Betts,  22%, 
(WFTM  general  manager).  Announced  Sept.  25 

Palmetto,  Fla. — James  A.  McKechnie,  1220  kc, 
1  kw  D.  P.  O.  address  724  Allen  St.,  Syracuse, 
N.  Y.  Estimated  construction  cost  $40,636.  first 
year  operating  cost  $68,000,  revenue  $75,000.  Mr. 
McKechnie,  sole  owner,  is  with  WNDR  Syracuse. 
Announced  Sept.  25. 

Winfield,  Kan. — Courtney  Bcstg.  Co.  1550  kc, 
250  w  D.  P.  O.  address  3576  W.  11th  St.,  Wichita, 
Kan.  Estimated  construction  cost  $16,423,  first 
year  operating  cost  $42,767,  revenue  $46,120.  Ira. 

E.  Courtney,  KAKE  Wichita  chief  engineer,  is 
sole  owner.  Announced  Sept.  24. 

Irvine,  Ky. — Irvenna  Bcstg.  Co.  1550  kc,  1  kw  D 
P.  O.  address  Box  26,  Pineville,  Ky.  Estimated 
construction  cost  $15,257,  first  year  operating 
cost  $29,500,  revenue  $35,000.  South  C.  Bevins, 
sole  owner,  is  general  manager,  WMLF  Pine- 
ville, Ky.  Announced  Sept.  26. 

Baton  Rouge,  La.— Tiger  Bcstg.  Co.  1550  kc, 
1  kw  D.  P.  O.  address  %  Louis  Alford,  McComb. 
Miss.  Estimated  construction  cost  $15,324,  first 
year  operating  cost  $36,000,  revenue  $50,000.  Prin- 
cipals are  theatre-owner  Theodore  G.  Solomon 
(50%),  and  Albert  M.  Smith  and  Louis  Alford, 
each  25%,  who  each  own  one-third  of  WAPF 
McComb,  WMDC  Hazlehurst  and  WDAL  Merid- 
ian, all  Mississippi.  Announced  Sept.  26. 

Beverly,  Mass.— WKOX  Inc.  1550  kc,  1  kw  D 
P.  O.  address  Mount  Wayte,  Framingham,  Mass' 
Estimated  construction  cost  $28,693,  first  vear 
operating  cost  $55,000,  revenue  $65,000.  Applicant 
is  licensee  of  WKOX  Framingham.  Announced 
Oct.  1. 


Page  108    •    October  6,  1958 


Broadcasting 


Ellsworth,  Me. — Hancock  Bcstg.  Co.  1400  kc, 
250  w  unl.  P.  O.  address  21  Collins  St.,  Caribou, 
Me.  Estimated  construction  cost  $34,510,  first  year 
operating  cost  $63,600,  revenue  $85,000.  Forest 
S.  Tibbetts,  sole  owner,  is  president  of  WFST 
Caribou,  Me.  Announced  Sept.  24. 

Minneapolis,  Minn. — Hennepin  Bcstg.  Assoc. 
690  kc,  1  kw  D.  P.  O.  address  304  Builders  Ex- 
change Bldg.,  Minneapolis.  Estimated  construc- 
tion cost  $53,139,  first  year  operating  cost  $75,000, 
revenue  $90,000.  Owners  are  Mr.  and  Mrs.  Albert 
S.  Tedesco  who  also  own  KDUZ  Hutchinson  and 
KAGE  Winona,  both  Minnesota.  Announced 
Sept.  30. 

Portsmouth,  N.  H. — Seacoast  Bcstg.  Corp.  1380 
kc,  1  kw  unl.  P.  O.  address  70  Court  St.,  Ports- 
mouth. Estimated  construction  cost  $32,944,  first 
year  operating  cost  $60,000,  revenue  $65,000.  Ap- 
plicant has  12  stockholders  none  of  whom  owns 
over  9%.  Announced  Sept.  24. 

Princeton,  N.  J. — Greater  Princeton  Bcstg.  Co. 
1350  kc.  1  kw,  5  kw,  LS,  unl.,  DA-2.  P.O. 
address  Box  351,  Coatesville,  Pa.  Estimated  con- 
struction cost  $84,525,  first  year  operating  cost 
$60,000,  revenue  $85,000.  Equal  partners  William 
S.  Halpern  and  Louis  M.  Seltser  also  share  own- 
ership of  WCOF  Coatesville,  Pa.  Announced 
Sept.  26. 

Santa  Fe,  N.  M. — Santa  Fe  Bcstg.  Co.  970  kc, 
1  kw  D.  P.  O.  address  5841  Yolanda  Dr.,  Ft. 
Worth,  Tex.  Estimated  construction  cost  $22,250, 
first  year  operating  cost  $55,000,  revenue  $60,000. 
Jim  E.  H.  Speck,  sole  owner,  formerly  owned 
51%  of  KJIM  Ft.  Worth.  Announced  Sept.  25. 

Canandaigua,  N.  Y. — Radio  Station  WESB,  1550 
kc,  250  w  D.  P.  O.  address  43  Main  St.,  Bradford, 
Pa.  Estimated  construction  cost  $27,200,  first  year 
operating  cost  $58,000,  revenue  $60,000.  Applicant 
is  licensee  of  WESB  Bradford.  Announced 
Sept.  24. 

Midwest  City,  Okla. — Bomber  Bcstg.  Co.  1220 
kc,  1  kw  D.  P.  O.  address  819  S.  W.  30th,  Okla- 
homa City.  Estimated  construction  cost  $41,737, 
first  year  operating  cost  $60,000,  revenue  $80,000. 
Equal  partners  are  theatre-owner  R.  Lewis  Bar- 
ton and  school  superintendent  Oscar  V.  Rose. 
Announced  Sept.  26. 

Sapulpa,  Okla. — Creek  County  Bcstg.  Co.  1550 
kc.  250  w  D.  P.  O.  address  Radio  Station  KLCO 
Ponteau,  Okla.,  %  R.  B.  Bell.  Estimated  construc- 
tion cost  $10,390,  first  year  operating  cost  $24,000, 
revenue  $36,000.  Co-owners  are  Mr.  and  Mrs. 
R.  B.  Bell  who  also  own  KLCO  Poteau.  An- 
nounced Sept.  24. 

Klamath  Falls,  Ore.— Ralph  J.  Silkwood,  1250 
kc,  5  kw  D.  P.  O.  address  Box  1372,  Medford, 
Ore.  Estimated  construction  cost  $27,000.  Mr. 
Silkwood,  sole  owner,  also  has  5%  interest  in 
KDOV  Medford.  Announced  Sept.  26. 

Loudon,  Tenn. — Loudon  County  Bcstg.  Co. 
1360  kc,  500  w  D.  P.  O.  address  %  Stanley 
Cravens,  Jamestown,  Tenn.  Estimated  construc- 
tion cost  $25,151,  first  year  operating  cost  $26,000, 
revenue  $38,000.  Owners  are  Mr.  and  Mrs.  Stanley 


Cravens.  He  owns  one-third  of  WCLC  James- 
town, Tenn,  Announced  Oct.  1. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

WDOE  Dunkirk,  N.  Y.— Granted  change  from 
DA-2  to  DA-N,  continuing  operation  on  1410  kc, 
500  w  unl.;  engineering  condition.  Announced 
Oct.  1. 

WVOL  Nashville,  Tenn. — Granted  change  of 
operation  on  1470  kc  from  1  kw  D  to  1  kw  N, 
5  kw  LS,  DA-2,  and  change  station  location  to 
Berry  Hill;  engineering  conditions.  Announced 
Oct.  1. 

APPLICATIONS 

WCPC  Houston,  Miss. — Cp  to  change  frequency 
from  1320  kc  to  940  kc,  increase  power  from  5  kw 
to  10  kw  (daytime);  install  directional  ant.  day- 
time and  install  new  trans. 

KUIN  Grants  Pass,  Ore. — Mod.  of  cp  to  in- 
crease daytime  power  from  1  kw  to  5  kw  and 
install  new  trans. 

WRAK  Wiliiamsport,  Pa. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

New  Fm  Stations 

ACTIONS  BY  FCC 

Lancaster,  Calif. — Cordell  Fray — Granted  107.9 
mc,  20.3  kw.  P.O.  address  8046  Fulton  Ave.,  N. 
Hollywood.  Estimated  construction  cost  $25,849, 
first  year  operating  cost  $28,000,  revenue  $36,000. 
Mr.  Fray,  sole  owner,  is  Universal  Pictures  film 
editor.  Announced  Oct.  1. 

Roswell,  N.  M. — Taylor  Bcstg.  Co.— Granted  97.1 
mc,  2.88  kw.  P.O.  address  Box  525,  Roswell.  Esti- 
mated construction  cost  $8,696,  first  year  oper- 
ating cost  $14,568,  revenue  $18,876.  Applicant  is 
licensee  of  KIBM  Roswell.  Announced  Oct.  1. 

Eugene,  Ore. — Music  Inc. — Granted  97.9  mc,  3.56 
kw.  P.O.  address  66  Prall  Lane.  Estimated  con- 
struction cost  $10,619,  first  year  operating  cost 
$18,000,  revenue  $24,000.  Principal  owner,  Lytle 
N.  Young  (51%),  is  in  advertising.  Announced 
Oct.  1. 

Amarillo,  Tex. — Plains  Radio  Bcstg.  Co. — 
Granted  93.1  mc,  14.5  kw.  P.O.  address  KGNC 
Amarillo.  Estimated  construction  cost  $14,360, 
first  year  operating  cost  $8,000.  Applicant  is  li- 
censee of  KGNC  Amarillo  and  KFYO  Lubbock, 
both  Texas.  Globe-News  Pub.  Co.,  licensee  of 
KGNC-TV  Amarillo,  owns  81%  of  applicant.  An- 
nounced Oct.  1. 

APPLICATIONS 

St.  Petersburg,  Fla. — Trans-Chord  Inc.,  99.5  mc, 
31  kw.  P.O.  address  3770  Ocean  Dr.,  Vero  Beach, 


Fla.  Estimated  construction  cost  $34,883,  first  year 
operating  cost  $37,785,  revenue  $44,500.  Owners 
are  Harry  C.  Offutt  Jr.  (93%)  and  others.  Mr. 
Offutt  is  in  oil  and  natural  gas,  etc.  Announced 
Oct.  1. 

Waxahachie,  Tex. — Richard  Tuck  Enterprises, 
93.5  mc,  .345  kw.  P.O.  address  Box  731,  Waxa- 
hachie. Estimated  construction  cost  $2,685,  first 
year  operating  cost  $2,400,  revenue  $3,600.  Ap- 
plicant is  owner  of  KBEC  Waxahachie.  An- 
nounced Sept.  30. 

Madison,  Wis.— Badger  Bcstg.  Co.,  101.5  mc,  45 
kw.  P.O.  address  3800  Regent  St.,  Madison.  First 
year  operating  cost  $10,800.  Applicant  is  licensee 
of  WIBA  Madison.  Announced  Sept.  30. 


Existing  Fm  Stations 

ACTION  BY  FCC 

WBNY-FM  Buffalo,  N.  Y.— Granted  mod.  of 
SCA  to  change  type  trans,  and  specify  new  sub- 
carrier  frequencies  and  renewal  of  license  and 
SCA  to  multiplex,  by  letter,  denied  request  for 
further  extension  of  temporary  authority  to  op- 
erate on  simplex  basis,  but  allowed  such  opera- 
tion to  continue  to  Oct.  31.  Announced  Oct.  1. 

Ownership  Changes 

ACTIONS  BY  FCC 

KCRE  Crescent  City,  Calif. — Granted  assign- 
ment of  license  from  John  K.  Perry  and  Robert 
E.  Grey  to  Del  Norte  Bcstg.  Co.  (Melvin  D.  and 
Aldine  T.  Marshall,  who  own  KNEL  Areata, 
Calif.);  consideration  $45,000.  Announced  Oct.  1. 

KHOK  Golden,  Colo. — Granted  transfer  of  con- 
trol from  Grand  Canyon  Bcstrs.  Inc.  to  A.  V. 
Bamford  (interest  in  KHEY  El  Paso,  Tex.,  and 
KMOP  Tucson,  Ariz.),  Nels  Johnson  and  Horace 
Dodgen  Smith;  consideration  $39,637.  Announced 
Oct.  1. 

WMMA  Miami,  Fla. — Granted  assignment  of 
license  to  Stephany  Wyszatycki,  wife  of  Leon 
Wyscatycki  (WWOL-AM-FM  Buffalo,  N.  Y.); 
consideration  $175,000  and  agreement  that  as- 
signor not  compete  for  five  years.  Announced 
Oct.  1. 

WRRR  Rockford,  111. — Granted  assignment  of 
license  to  Radio  Rockford  Inc.  (Kankakee  Daily 
Journal,  licensee  of  WKAN  Kankakee,  sole  stock 
subscriber);  consideration  $246,000  plus  payment 
of  $80,200  over  five-year  period  to  certain  stock- 
holders of  assignor  as  consultants.  Announced 
Oct.  1. 

KVCL  Winnfield,  La.— Granted  assignment  of 
license  from  James  A.  West  Jr.,  Elgie  M.  Risinger 
and  Delvin  R.  White  to  Edward  R.  Hall,  tr/as 
Winn  Bcstg.  Co.;  consideration  $35,000.  An- 
nounced Oct.  1. 

WBRK  Pittsfield,  Mass.— Granted  transfer  of 


NATION-WIDE  NEGOTIATIONS  •  FINANCING  •  APPRAISALS 

RADIO    •    TELEVISION    •  NEWSPAPER 


Ray  Hamilton  and  Jack  Maurer  will  be  attend- 
ing the  NAB  Management  Meeting  at  the 
Schroeder  Hotel,  Milwaukee,  next  Monday  and 
Tuesday  (13-14). 


Ray  V.  Hamilton 


/ 

Jackson  B.  Maurer 


\ 


Washington,  D.  C. 

Wm.  T.  Stubblefield 
1737  DeSales  St.,  N.W. 
EX  3-3456 


Cleveland 

Jackson  B.  (Jack)  Maurer 
2414  Terminal  Tower 
TO  1-6727 


Chicago 

Ray  V.  Hamilton 
Tribune  Tower 
DE  7-2754 


Dallas 

DeWitt  (Judge)  Landis 
Fidelity  Union  Life  Bldg. 
Rl  8-1175 


San  Francisco 

W.  R.  (Ike)  Twining 
1 1 1  Sutter  St. 
EX  2-5671 


Broadcasting 


October  6,  1958    •    Page  109 


Planning 
a  Radio 
Station? 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  L-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
of  AMERICA 


Tmk(s)® 


FOR  THE  RECORD  CONTINUED 


control  from  Leon  Podolsky,  et  al.,  to  Kingston 
Bcstg.  Corp.,  WKNE  Corp.,  Robert  T.  Colwell, 
W.  A.  H.  Birnie  and  Luette  S.  and  Joseph  K. 
Close;  consideration  $500  and  $214,500  in  loans. 
Transferees  have  interest  in  WKNE-AM-TV 
Keene,  N.  H.;  WKVT  Brattleboro,  Vt.,  and 
WKNY-AM-TV  Kingston,  N.  Y.  Announced 
Oct.  1. 

KRTV  (TV)  Great  Falls,  Mont.— Granted  as- 
signment of  cp  from  Robert  R.  and  Francis  N. 
Laird  to  Snyder  &  Assoc.  (Dan  Snyder,  presi- 
dent); consideration  $65,680.  Announced  Oct.  1. 

KBYE  Oklahoma  City,  Okla.— Granted  transfer 
of  control  from  Glenn  G.  Griswold  and  Kevin 
Brendon  Sweeney  to  Mrs.  Bernice  L.  Lynch;  con- 
sideration $2,700  for  54%  interest.  Announced 
Oct.  1. 

WCRE  Cheraw,  S.  C— Granted  assignment  of 
license  from  E.  G.  Robinson  Jr.  and  William  R. 
Wagner  to  Ben  Ackerman,  tr/as  Radio  Cheraw 
(half  owner  of  WSTN  St.  Augustine,  Fla.);  con- 
sideration $24,000.  Announced  Oct.  1. 

KOPY  Alice,  Tex. — Granted  transfer  of  con- 
trol from  Jules  J.  Paglin  and  Stanley  W.  Ray 
Jr.  to  Leon  S.  Walton;  consideration  $150,000.  An- 
nounced Oct.  1. 

KCMR  McCamey,  Tex. — Granted  assignment  of 
license  from  Jim  Sample  and  Donald  Boston  to 
Robert  E.  Stuart,  tr/as  The  Stuart  Co.;  consid- 
eration $30,000.  Announced  Oct.  1. 

KLOQ  Yakima,  Wash. — Granted  transfer  of 
control  from  Robert  S.  McCaw  and  Tom  Olsen  to 
William  E.  Shela  and  Warren  J.  Durham;  consid- 
eration $24,201.  Announced  Oct.  1. 

WSHE  Sheboygan,  Wis. — Granted  assignment 
of  license  to  Central  States  Bcstg.  Co.  (William 
E.  Walker,  president, has  interest  in  WMAM- 
AM-TV  Marinette,  WBEV  Beaver  Dam,  Wis., 
WRRR  Rockford,  III.,  and  KCLN  Clinton,  Iowa; 
two  other  stockholders  have  interests  in  WBEV 
WRRR  and  KCLN);  consideration  $80,000.  An- 
nounced Oct.  1. 

APPLICATIONS 

KBLF  Red  Bluff,  Calif.— Seeks  transfer  of  con- 
trol (51%)  of  licensee  (Tehama  Bcstg.  Co.)  from 
R.  G.  Frey  and  Rawlins  Coffman  to  Lynn  and 
Winnie  Elaine  Smoot  for  $25,000.  Mr.  Smoot  is  in 
real  estate.  Announced  Sept.  26. 

KCOB  Newton,  Iowa — Seeks  assignment  of  li- 
cense from  Richard  C.  Brandt,  William  C.  Brandt, 
William  M.  Bryan  and  Eddie  Erlbacher,  d/b  as 
Newton  Bcstg.  Co.,  to  Richard  C.  Brandt  for 
$6,250  each  to  William  C.  Brandt  and  Mr.  Bryan 
and  $5,850  to  Mr.  Erlbacher.  Announced  Sept.  29. 

KLUE  Shreveport,  La. — Seeks  assignment  of 
license  from  Twin  City  Bcstg.  Co.  to  Kenwil  Inc. 
for  $65,000.  David  Kent,  who  will  be  two-thirds 
owner,  is  in  advertising.  Announced  Sept.  25. 

WMRC  Milford,  Mass.— Seeks  transfer  of  100% 
of  licensee  (Milford  Bcstg.  Corp.)  from  David 
M.  Myers  to  W.H.A.V.  Bcstg.  Co.  for  $25,000. 
Purchaser,  licensee  of  WHAV  Haverhill,  Mass., 
is  owned  by  Edward  I.  Cetlin  (50%)  and  Henry 
R.  and  Morris  Silver,  each  25%.  Announced 
Sept.  30. 

KBON  Omaha,  Neb. — Seeks  assignment  of  li- 
cense from  Inland  Bcstg.  Co.  to  Goldenrod  Bcstrs. 
Inc.  (equal  partners  Joe  Gratz  of  Warwick  and 
Legler  and  Maurice  M.  Fleischl  of  WMCA  New 
York)  for  $170,000.  Announced  Sept.  26. 

WSEN  Baldwinsville,  N.  Y.— Seeks  transfer  of 
control  of  permittee  (Century  Radio  Corp.)  from 
Robert  L.  Stockdale  to  Mr.  Stockdale  (41.5%), 
Donald  C.  Menapace  (25]/6%)  and  James  A.  Low- 
ery  Jr.  (33V3%).  Mr.  Menapace  is  in  real  estate. 
Mr.  Lowery  is  with  WOHI  East  Liverpool,  Ohio. 
Announced  Sept.  30. 

WBAI  (FM)  New  York,  N.  Y.— Seeks  assign- 
ment of  license  from  Louis  Schweitzer  to  WBAI 
FM  Inc.  Corporate  change.  No  control  change. 
Announced  Sept.  29. 

WCBT  Roanoke  Rapids,  N.  C— Seeks  acquisi- 
tion of  positive  control  of  licensee  by  J.  W.  Crew 
Jr.  through  transfer  of  30%  from  S.  Ellis  Crew. 
No  cash  involved.  J.  W.  Crew's  ownership  will 
thus  be  increased  to  70%.  Announced  Sept.  25. 

KUIK    Hillsboro,    Ore. — Seeks   assignment  of 


license  from  Tualatin  Valley  Bcstrs.  Inc.  to  equal 
partners  Ronald  L.  Rule,  announcer,  KOIN-AM- 
FM-TV  Portland,  Ore.;  James  L.  Dennon,  store 
manager;  John  P.  Gillis,  food  broker,  and  Donald 
F.  Stellges,  KEX  Portland,  assistant  program  di- 
rector. Purchase  price:  $62,500.  Announced  Sept. 
25. 

KITE  San  Antonio,  Tex. — Seeks  assignment  of 
license  and  cp  from  Radio  KITE  Inc.  to  Connie 
B.  Gay  Inc.  Corporate  change.  No  control  change. 
Announced  Sept.  29. 

KTUE  Tulia,  Tex. — Seeks  assignment  of  license 
from  Clint  Formby  and  Marshall  Formby,  d/b  as 
KTUE  Bcstrs.  to  KTUE  Radio  Inc.  Corporate 
change.  No  control  change.  Announced  Sept.  29. 

KPKW  Pasco,  Wash. — Seeks  assignment  of  li- 
cense from  Western  Radio  Corp.  to  Robin  Hill 
for  $38,500.  Mr.  Hill  is  selling  his  one-third  in- 
terest in  KWG  Stockton,  Calif.  Announced 
Sept.  26. 


Hearing  Cases 


FINAL  DECISIONS 

By  order,  Commission  adopted  and  made  ef- 
fective immediately  Aug.  27  initial  decision,  as 
amended  by  Commission,  granting  applications 
of  West  Shore  Bcstg.  Co.  and  The  Westport 
Bcstg.  Co.  for  new  am  stations  to  operate  on 
1260  kc,  1  kw  D,  DA,  in  Beacon,  N.  Y.,  and 
Westport,  Conn.,  respectively.  Comr.  Ford  not 
participating.  Announced  Oct.  1. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Mid-America  Bcstrs.  Inc. 
(KOBY),  San  Francisco,  Calif.,  for  stay  of  April 
22  action  assigning  call  letters  KOFY  to  Liter- 
continental  Bcstg.  Corp.'s  am  station  in  San 
Mateo.  (On  July  30  Commission,  on  petition  by 
KOBY,  ordered  hearing  but  did  not  stay  assign- 
ment of  call  letters  to  KOFY.)  Announced  Sept. 
26. 

By  memorandum  opinion  and  order,  Commis- 
sion dismissed  Aug.  27  petition  and  denied  Sept. 
3  petition,  both  filed  by  Anthony  Wayne  Televi- 
sion Corp.,  for  stay  of  July  23  decision  which 
granted  application  of  The  Community  Bcstg. 
Co.  for  new  tv  station  to  operate  on  ch.  11  in 
Toledo,  Ohio,  and  denied  competing  applications 
of  The  Toledo  Blade  Co.,  Unity  Corp.,  The  Citi- 
zens Bcstg.  Co.,  Maumee  Valley  Bcstg.  Co.,  Great 
Lakes  Bcstg.  Co.,  and  Anthony  Wayne.  Comr. 
Cross  not  participating.  Announced  Sept.  26. 

Commission  on  Oct.  1  directed  preparation  of 
document  looking  toward  granting  applications 
of  Pompano  Beach  Bcstg.  Corp.  for  new  am  sta- 
tion to  operate  on  980  kc,  1  kw  DA,  D,  in 
Pompano  Beach,  Fla.,  and  Louis  G.  Jacobs  for 
new  station  on  990  kc,  5  kw  DA,  unl.,  in  Miami- 
South  Miami,  Fla.,  both  with  conditions.  Initial 
decision  of  Aug.  13  looked  toward  these  grants. 

Commission  on  Oct.  1  directed  preparation  of 
document  looking  toward  granting  application  of 
Department  of  Education  of  Puerto  Rico  for 
new  tv  station  to  operate  on  ch.  3  in  Mayaguez, 
P.  R.;  and  denying  competing  application  of 
Sucesion  Luis  Pirallo-Castellanos.  Initial  deci- 
sion of  Oct.  16,  1957,  looked  toward  this  action. 

By  memorandum  opinion  and  order.  Commis- 
sion denied  petition  by  The  Monocacy  Bcstg.  Co., 
Gettysburg,  Pa.,  and  dismissed  motion  by  The 
Price  Bcstrs  Inc.,  Frederick,  Md.,  to  delete  issue 
and  to  enlarge  issues,  respectively,  in  proceeding 
on  their  am  applications  and  that  of  Times  and 
News  Publishing  Co.  (WGET),  Gettysburg.  An- 
nounced Oct.  1. 

By  memorandum  opinion  and  order.  Commis- 
sion denied  petition  by  KSTP  Inc.  (KSTP),  St. 
Paul,  Minn.,  for  reconsideration  or  rehearing  di- 
rected against  May  21  grant  of  application  of 
Broadcasters  of  Burbank  Inc.,  to  change  facilities 
of  KBLA  Burbank,  Calif.,  from  1490  kc,  250  w 
unl.,  to  1500  kc,  10  kw  DA-1,  unl.  Announced 
Oct.  1. 

Cookeville  Bcstg.  Co.,  Cookeville,  Tenn.;  Carth- 
age Bcstg.  Co.,  Carthage,  Tenn. — Designated  for 
consolidated  hearing  applications  for  new  am 
stations  to  operate  on  1350  kc — Cookeville  with 
1  kw  and  Carthage  with  500  w.  Announced  Oct.  1. 

Russell  G.  Salter,  Aurora,  111. — Designated  for 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


Page  110 


October  6,  1958 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42  nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DeSales  St.,  N.  W.  ME  8-5411 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Btdg. 
REpublic  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
•10  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Breclcsville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


LOWELL  R.  WRIGHT 

Aeronautical  Consultant 
serving  the  radio  &  tv  industry 
on  aeronautical  problems  created 
by  antenna  towers 
Munsey  Bldg.,  Wash.  4,  D.  C. 
District  7-1740 
(nights-holidays  telephone 
Elm  wood  6-4212) 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 

NEptune  4-4242        NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  Trowbridge  6-2800 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronies 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  79,497*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


COLLECTIONS 

For  the  Industry 
ALL  OVER  THE  WORLD 
TV — Radio — Film  and  Media 
Accounts  Receivable 
No   Collection — No  Commissions 
STANDARD  ACTUARIAL  WARRANTY  CO. 

220  West  42nd  St.,  N.  Y.  36,  N.  Y. 
tO  5-5990 


Broadcasting 


October  6,  1958   •    Page  111 


SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  Oct.  1 


Lie. 

3,251 
679 
43  ll 


ON  AIR 


Cps 

39 
31 

802 


CP 

Not  on  air 

108 
113 
114 


AM 
FM 

Tv  (Commercial) 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Oct. 

VHF  UHF 

Commercial  426  85 

Non-Commercial  27  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Aug.  31 

Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
cps  deleted 


TOTAL  APPLICATIONS 

For  new  stations 

565 
68 
110 


TOTAL 

5113 
33* 


AM 

FM 

TV 

3,251 

534 

4291 

30 

24 

77* 

95 

86 

113 

3,376 

644 

667 

424 

43 

48 

107 

30 

58 

531 

73 

106 

359 

26 

39 

41 

0 

16 

400 

26 

55 

0 

1 

0 

0 

0 

0 

1  There  are,  in  addition,  nine  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 

licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

8  There  have  been,  in  addition,  177  television  cps  granted,  but  now  deleted  (33  vhf  and 
144  uhf). 

1  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


FOR  THE  RECORD  continued 


hearing  application  for  new  am  station  to  op- 
erate on  1580  kc,  250  w  DA,  D;  made  WNMP 
Evanston,  111.,  party  to  proceeding.  Announced 
Oct.  1. 

Routine  Roundup 

By  memorandum  opinion  and  order,  Commis- 
sion denied  requests  for  waiver  of  Sec.  3.293  of 
rules  to  permit  continued  functional  music  op- 
eration on  simplex  basis  by  fm  stations  KEEZ 
San  Antonio,  Tex.;  WBFM  New  York,  N.  Y.; 
WDDS-FM  Syracuse,  N.  Y.;  WWDC-FM  Wash- 
ington, D.  C;  WPKM  Tampa,  Fla.;  WPEN-FM 
Philadelphia,  Pa.;  WMIT  Clingmans  Peak,  N.  C; 
WLDM  Oak  Park,  Mich.;  WKJF  Pittsburgh,  Pa.: 
KMLA  and  KRKD-FM  Los  Angeles,  Calif.;  KDFC 
San  Francisco,  Calif.;  KBMS  Glendale,  Calif.; 
WMMW  Meriden,  Conn.,  and  KCFM  St.  Louis, 
Mo.;  also  denied  requests  of  WBFM  and  WPEN- 
FM  for  stay  of  multiplex  requirement  of  Sec. 
3.293;  but  allowed  all  these  stations  to  continue 
simplex  operation  to  Oct.  31.  Comr.  Ford  issued 
dissending  statement  concurred  in  by  Comr. 
Craven.  Announced  Oct.  1. 

Following  stations  were  granted  SCA  to  engage 
in  functional  music  operation  on  multiplex  basis: 
KDEN-FM,  KDEN  Bcstg.  Co.,  Denver,  Colo.; 
WGR-FM,  Transcontinent  Television  Corp.,  Buf- 
falo, N.  Y.;  Transcontinent  Television  Corp., 
Rochester,  N.  Y.,  and  WMFM,  Earl  W.  Fessler, 
Madison,  Wis. 

ACTIONS  ON  MOTIONS 

By  Commissioner  John  S.  Cross  on  September  29 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Oct.  2  to  file  exceptions  to 
initial  decision  re  am  application  of  Liberty 
Bcstg   Co.,  Liberty,  Tex. 

Granted  petition  by  Broadcast  Bureau  for 
extension  of  time  to  Oct.  3  to  file  exceptions  to 
initial  decision  re  am  applications  of  North - 
side  Bcstg.  Co.  and  Southwestern  Indiana  Bcstrs. 
Inc.,  both  Jeffersonville,  Ind. 

By  Chief  Hearing  Examiner  James 
D.  Cunningham  on  September  26 

Scheduled  hearings  for  Nov.  28  in  following 
am.  proceedings:  Johnston  Bcstg.  Co.,  Pensa- 
cola,  Fla.;  Venice-Nokomis  Bcstg.  Co.,  Venice, 
Fla.,  et  al. 

By  Hearing  Examiner  Millard  F.  French 
on  September  29 

Continued  hearing  presently  scheduled  for 
Oct  8  to  date  to  be  set  by  subsequent  order  and 
scheduled  a  prehearing  conference  for  Oct.  8  in 
matter  of  assignment  of  call  letters  KOFY  to 


Intercontinental  Broadcasting  Corp.  for  its  stand- 
ard broadcast  station  at  San  Mateo,  Calif. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  September  29 

Scheduled  prehearing  conference  for  Oct.  31 


on  am.  applications  of  Kankakee  Daily  Journal 
Co.  (WKAN),  Kankakee,  111.,  and  William  F. 
Huffman  Radio  Inc.  (WFHR),  Wisconsin  Rapids, 
Wis. 

Hearing  scheduled  for  Oct.  31  is  continued  to 
date  to  be  announced  in  subsequent  order  re  am 
application  of  Sanford  L.  Hirschberg  and  Gerald 
R.  McGuire,  Cohoes-Watervliet,  N.  Y. 
By  Hearing  Examiner  Thomas  H.  Donahue 

on  September  26 
On  own  motion,  ordered  that  five  days  after 
release  of  order,  unless  objection  is  filed  by 
parties,  transcript  of  record  of  prehearing  con- 
ference held  Sept.  15  re  am  applications  of  Pan 
American  Radio  Corp.,  Tucson,  Ariz.,  and 
Vernon  G.  Ludwig,  Benson,  Ariz.,  is  corrected 
in  certain  particulars. 

By  Hearing  Examiner  Herbert  Sharfman 
on  September  29 
Scheduled  hearing  for  Oct.  8  re  application  of 
Video  Independent  Theatres  Inc.  (KVIT),  Santa 
Fe,  N.  Mex.,  for  mod.  of  cp. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  September  26 
Granted  petition  by  Mace,  Groves  and  Mace, 
South  Gastonia,  N.  C.  for  continuance  of  date 
for  engineering  conference  from  Sept.  29  to 
Oct.  27,  and  from  Oct.  3  to  Nov.  3,  at  9  a.m.,  for 
further  prehearing  conference  in  proceeding  in- 
volving its  am  application  and  that  of  Unicoi 
Bcstg.  Co.  (WEMB),  Erwin,  Tenn. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  September  29 
Continued  prehearing  conference  from  Oct.  9 
to  Oct.  10  at  9  a.m.,  re  am  applications  of  Stand- 
ard Bcstg.  Corp.,  and  Clifford  C.  Harris,  Oswego, 
N.  Y. 

By  Chief  Hearing  Examiner  James 
D.  Cunningham  on  September  26 

Granted  petition  by  Arnold  J.  Stone,  Alameda, 
Calif.,  to  dismiss  without  prejudice  his  applica- 
tion for  fm  facilities,  and  retained  in  hearing 
status  application  of  Patrick  Henry  and  David 
D.  Larsen,  partnership,  for  fm  facilities  in 
Alameda. 

Denied  petitions  by  NAB  and  Cargill  Inc., 
insofar  as  they  request  right  to  cross-examine 
witnesses  and  present  evidence  with  respect  to 
cost  study  phase  in  private  line-leased  facility- 
data  transmission  proceeding  (AT&T  and  West- 
ern Union);  petition  is  otherwise  granted  and 
petitioners  are  allowed  participation  in  proceed- 
ing to  extent  specified  in  Sept.  25  memorandum 
opinion  and  order. 

Granted  petition  by  County  Bcstg.  Co.,  Clarion, 
Pa.,  for  continuance  of  date  for  exchange  of 
written  lay  testimony  from  Oct.  1  to  Oct.  8  in 
proceeding  involving  its  am  application  and  that 
of  Clarion  Bcstg.  Co.,  Clarion. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  September  26 

Scheduled  prehearing  conference  for  9  a.m., 
Oct.  7  re  application  of  M&M  Bcstg.  Co.  (WMBV- 
TV),  Marinette,  Wis. 

Scheduled  further  prehearing  conference  for 
Dec.  15  and  hearing  scheduled  to  commence  on 
Oct.  16  is  continued  to  date  to  be  subsequently 
specified  in  proceeding  on  applications  of  Falcon 

Continued  on  page  117 
Broadcasting 


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*  New  self-balancing  circuit  eliminates  necessity  of  tube 
selection 

*  Step-type  input  and  output  controls 

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CREATIVE  LEADER  IN  COMMUNICATION 
COLLINS  RADIO  COMPANY,  Cedar  Rapids,  Iowa 


Page  112 


October  6,  1958 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  204  per  word — $2.00  minimum  •  HELP  WANTED  254  per  word — $2.00  minimum. 

•  All  other  classifications  304  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Management 


Proven  successful  sales  producer  to  join  multi- 
station operation  as  manager.  Gulf  states  area. 
Medium  markets.  Box  785F,  BROADCASTING. 


Commercial  manager  medium  size  market  in 
New  England.  Draw  against  commission.  Excel- 
lent opportunity  with  attractive  future.  Please 
forward  details,  photo  and  references.  Box  230G, 
BROADCASTING. 


Successful  manager  to  buy  25%  of  and  manage 
1  kw  daytime  station.  Telephone  or  write  W.  H. 
Martin,  Lakeland,  Fla.  Phone  2-4011,  P.  O.  Box 
1222. 


Local  sales  manager  for  dominant,  growing 
KRAK,  Stockton,  California.  Must  have  strong 
personal  sales  record,  ability  to  lead  staff  in 
creative  sales.  Salary  and  percentage  to  match 
ability.  Please  tell  all  in  first  letter  with  picture. 


Sales 


Sales  position  open  with  part-time  air  work. 
Good  salary  plus  commission.  Permanent  posi- 
tion 250  watt  daytimer  in  rich  farm  area  near 
metropolitan  area.  Box  122G,  BROADCASTING. 


Western  Kentucky  station  has  immediate  open- 
ings for  announcer-salesman  with  emphasis  on 
sales.  Maturity  and  integrity  a  must.  We'll  pay 
you  well  and  afford  opportunity  for  advance- 
ment. Box  142G,  BROADCASTING. 


Boston  and  Washington,  D.  C,  top  rated  Hooper 
and  Pulse  needs  two-fisted,  aggressive  selling. 
References,  details.  Permanent,  life  time  oppor- 
tunity. Box  155G,  BROADCASTING. 


Salesman  with  ownership  ambition  needed.  I'm 
programmer  with  experience,  some  capital.  Ex- 
pect same  of  you.  Let's  pool  resources  and  pull 
together.  Box  194G,  BROADCASTING. 


California  group  needs  good  salesman,  perma- 
nent. Guarantee  and  commission  basis  in  solid 
market.  Send  full  details  to  Box  196G,  BROAD- 
CASTING. 


Need  two  salesmen  for.  solid  CBS  station  in 
Rapid  City,  South  Dakota.  Excellent  opportunity 
for  right  men.  Rush  resume  to  Bill  Turner, 
KOTA,  Rapid  City,  South  Dakota. 


Opportunity  for  successful  salesman  to  advance 
to  sales  manager  and  higher  in  8-station  radio- 
tv  group.  Due  to  promotion  we  have  opening 
for  sales  manager  at  leading  Wilmington,  Dela- 
ware, Station  WAMS.  Rush  background,  photo 
and  record  of  billing  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  Street,  Wilmington 
Delaware. 


New  York-Newark  excellent  opportunity  for 
man  with  outstanding  radio  sales  record  to  earn 
well  into  5  figure  income.  Salary  plus  commis- 
sion. Good  prospects  for  promotion  to  even 
bigger  job.  In  chain  of  8  radio-tv  stations.  Send 
photo  and  history  of  billings  and  earnings  to 
Hal  Walton,  WNJR,  Newark,  N.  J. 


Opportunity  with  growing  media  brokerage  firm 
for  hard  working  men  of  good  character,  willing 
and  able  to  work  on  commission  and  travel. 
Paul  H.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta. 


Announcers 


Florida.  Need  experienced  personality  pop  dj. 
Above  average  salary.  Promotion  minded  station. 
Send  tape,  background.  Box  750E,  BROADCAST- 
ING. 


DJ  wanted  who  can  hold  adult  female  audience 
mid-morning,  afternoon.  Music  policy  based  on 
variety:  new,  old,  hi  fi  albums,  some  rock  and 
roll.  Full  details  Box  775F,  BROADCASTING. 


Wanted:  Announcer,  holding  first  class  license. 
No  maintenance,  permanent  position,  40-hour 
week  with  benefits,  $400  monthly  plus  additional 
income  for  sales  minded.  Send  tape  and  full 
particulars.  Box  991F,  BROADCASTING. 


Top,  fast-paced  Carolina  station  seeks  announcer 
from  this  area  who  is  ready  to  move  into  bigger 
market.  Send  tape  and  resume.  Personal  inter- 
view later  if  you  have  potential.  Salary  com- 
mensurate with  ability.  Box  992F,  BROADCAST- 


RADIO 


Help  Wanted 


Announcers 


Play-by-play  and  staff  announcer,  with  experi- 
ence for  Pennsylvania  full  time  station.  Must 
be  able  to  do  a  good  disc  show  and  play-by- 
play baseball,  football  and  basketball  and  nu- 
merous sport  shows  with  ideas  for  more.  Salary 
before  deductions  in  the  hundred  dollar  bracket 
depending  upon  ability  and  experience,  includ- 
ing the  play-by-play.  Send  tape,  references  with 
first  letter.  Box  104G,  BROADCASTING. 


Morning  man  with  experience  to  handle  morning 
show  and  staff  work,  but  no  news  for  north- 
western Pennsylvania  station.  40-hour  week  .  .  . 
no  split  shifts.  Salary  commensurate  with  ex- 
perience and  ability.  Send  tape  and  references 
and  full  background.  All  tapes  will  be  promptly 
returned.  Box  105G,  BROADCASTING. 


North  central  Illinois  station  needs  experienced 
announcer  strong  on  local  news.  Five  day  week. 
Pleasant  surroundings.  Permanent.  Box  146G, 
BROADCASTING. 


Boston  and  Washington,  D.  C,  top  forty.  En- 
thusiastic personality,  gimmicks,  not  a  lot  of 
talk.  Tape,  experience,  references.  Box  156G, 
BROADCASTING. 


Combo  air  and  time  salesman  for  Michigan 
power  station.  Prefer  experience  in  newspaper 
selling  and  midwesterners.  Salary  and  commis- 
sion. Fully  experienced  8-10  years  in  am  need 
apply.  Audition  and  "tell-all"  letter.  Box  171G, 
BROACASTING. 


Negro  dj  for  major  market.  Send  tape,  resume 
and  photo.  Box  201G,  BROADCASTING. 


Wanted:  Morning  man!  Must  be  capable,  con- 
genial and  versatile  announcer.  This  is  an  in- 
dependent, progressive  station  (no  juke  box 
operation)  offering  good  salary,  40  hour  week 
and  opportunity.  Send  tape,  photograph  and 
resume  to  Box  221G,  BROADCASTING. 


Announcer  wanted  for  top  music  and  news  sta- 
tion. Good  opportunity  with  young  growing 
chain.  Starting  salary  $65.00  weekly.  Send  re- 
sume, tape  immediately.  Box  1417,  Tullahoma, 
Tennessee. 


Swinging  dj  for  number  1  music-news  station. 
Fluent,  informal,  wide  music  background;  run 
board.  Excellent  pay,  working  conditions.  Tapes 
returned.  KATI,  Casper,  Wyoming. 


Needed  immediately:  Production  man,  experi- 
enced announcer  able  to  write  and  record  good 
production  copy.  Salary  dependent  on  ability. 
Send  complete  information  and  tape  to  Walt 
Lawson,  Radio  Station  KHEM,  Big  Spring,  Texas. 


Midwest  metropolitan  station  wants  top-flight 
personality  announcer  or  dj.  Send  air  check, 
photo,  background  to  Bill  Frosch,  WISH,  Indian- 
apolis. 


Newsman-announcer  wanted  by  fine  station  in 
college  market  of  30,000.  Must  have  ability  de- 
velop and  write  local  news  programs.  Pleasant 
living  conditions.  Want  family  man  who  likes 
small  city  life.  Send  resume,  tape,  photo,  cur- 
rent earnings  to  Jim  Strickler,  WMGW,  Mead- 
ville,  Pa. 


Combination  man.  Expanding  our  operation. 
Adding  announcer  who  wants  some  engineer- 
ing or  engineer  who  wants  some  announcing. 
First  ticket  not  necessary,  but  must  have  some 
basic  engineering  knowledge.  Contact  WMIX, 
Mt.  Vernon,  Illinois. 


Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 


Dj.  $125  weekly  in  Durham,  N.  C.  Do  not  apply 
unless  you  are  getting  at  least  $100  a  week  now 
on  salary.  WSSB,  Ph.  7-1111,  E.  L.,  Clinton,  Mgr. 


Immediate  opening  at  good  pay  for  staff  an- 
nouncer with  experience  and  good  taste  in 
music.  Prefer  married  man.  Send  7y2  tape, 
photo  and  details  of  experience  to  WVSC, 
Somerset,  Pa. 


RADIO 


Help  Wanted 


Announcers 


Looking  for  a  bright  future  with  an  8-station 
radio-tv  chain?  Openings  immediately  for  2  top- 
flight experienced  announcers.  Need  dj  or  news- 
man for  number  one  music  and  news  station, 
Wilmington,  Del.  Also  morning  man  with  first 
ticket  for  Indianapolis.  Rush  background,  sal- 
ary and  audition  tape  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  St.,  Wilmington,  Del. 


Technical 


Southern  regional  needs  first  class  operator. 
Write  giving  present  position,  age,  experience, 
educational,  marital  status,  telephone  number 
and  references.  Box  193G,  BROADCASTING. 


Wanted  at  once — Technical  man  who  is  lousy 
announcer  but  good  at  maintenance  and  construc- 
tion and  loves  it.  Station  near  Philadelphia.  Box 
198G,  BROADCASTING. 


Wanted  mature,  intelligent  man  as  chief  engineer 
and  assistant  station  manager  by  good  music 
station  with  beautiful  new  building.  Box  222G, 
BROADCASTING. 


Wanted,  combination  first  class  engineer  and 
announcer  5000  watt  independent  station,  full 
time.  Reply  direct,  including  work  history  and 
audition  tape  to  Box  298,  Greenville,  South 
Carolina. 


Leading  Florida  independent  station  has  immedi- 
ate opening  for  first  class  engineer.  Will  accept 
man  with  limited  experience  if  he  has  good 
technical  background.  Contact  Roy  King,  WMBR- 
Radio,  P.O.  Box  10074,  Southside  Station,  Jack- 
sonville, Florida. 


Combination  man.  Expanding  our  operation. 
Adding  announcer  who  wants  some  engineering 
or  engineer  who  wants  some  announcing.  First 
ticket  not  necessary,  but  must  have  some  basic 
engineering  knowledge.  Contact  WMIX,  Mt. 
Vernon,  Illinois. 


Engineer-announcer  for  $90  per  week  daytime 
job.  W.O.O.F.,  Dothan,  Alabama. 


Chief  engineer,  with  experience  am-fm,  excel- 
lent working  and  living  conditions.  State  par- 
ticulars and  starting  salary.  Mr.  Bedard,  WOTW, 
Nashua,  New  Hampshire. 


Production -Progra mining,  Others 


Newsman  for  small  market  Pennsylvania  inde- 
pendent. Must  have  ability  to  develop  feature 
stories.  Prefer  man  with  announcing  ability. 
Also  prefer  married  man.  Send  resume  of  your 
background,  samples  of  stories  and  recent  photo 
along  with  your  salary  requirements.  Box  132G, 
BROADCASTING. 


Fulltime  newsman  to  collect,  write  and  deliver 
news  for  top  rated  news  minded  station.  All 
latest  equipment  available.  Box  223G,  BROAD- 
CASTING. 


Large  east  coast  station  has  immediate  opening 
for  authoritative  news  broadcaster.  Must  write 
own  programs  and  have  proven  record  of  per- 
formance in  present  market.  Send  resume  and 
tape  to  Box  233G,  BROADCASTING. 


RADIO 


Situations  Wanted 


Beginners  luck.  Want  to  learn  radio  or  tv  busi- 
ness. B.S.  communications,  AFRTS  experience. 
Will  travel.  Box  144G.  BROADCASTING. 


Management 


Strong  sales  producer,  experienced  program- 
ming, public  relations,  promotion,  business 
management.  Now  managing,  small  market. 
Want  step  up.  Box  141G,  BROADCASTING. 


Broadcasting 


October  6,  1958    •    Page  113 


RADIO 


RADIO 


RADIO 


Situations  Wanted —  (  Cont'd) 


Management 


Manager,  1st  phone,  top  salesman,  excellent  an- 
nouncer. 10  years  experience.  Box  188G,  BROAD- 
CASTING. 


Versatile  inside  man  wants  to  step-up.  Sound 
programming  and  promotion — salable  ideas. 
Wish  to  invest.  Prefer  fulltime  station  in  mid- 
Atlantic  or  Ohio.  Box  191G,  BROADCASTING. 


Presently  employed  medium  market.  Thirteen 
years  same  location,  ten  years  as  manager. 
Thoroughly  qualified  to  economize  or  expand 
operation.  Have  reached  top  here.  Heavy  sales 
background.  Prefer  northeast  or  northcentral 
Atlantic  states.  Can  invest.  Box  212G,  BROAD- 
CASTING. 


Sales  manager,  suitable  for  good  sized  market; 
local  and  national  assignment.  Box  214G,  BROAD- 
CASTING.   

Sales 


Radio  sales  manager  looking.  College  grad.,  34, 
married.  Willing  to  work  hard  for  ethical  opera- 
tion. Excellent  record,  references.  Resumes  upon 
request.  Box  163G,  BROADCASTING. 


Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  164G,  BROADCASTING. 


Experienced,  mature,  dependable  salesman  with 
fourteen  years  background  of  sales,  manage- 
ment and  announcing.  Congenial  and  coopera- 
tive.  Box  206G,  BROADCASTING.  

Announcers 


Sports  announcer  football,  basketball,  baseball. 
Seven  years  experience.  Finest  references.  Box 
620F,  BROADCASTING. 


Available-morning-dj  personality.  Best  back- 
ground, proven  record,  tight  production.  13  years 
radio-tv,  currently  morning  dj  11  station  market. 
Desire  less  frantic  format  and  more  normal 
schedule.  Looking  for  opportunity  competitive 
east-midwest  market.  Box  820F,  BROADCAST- 
ING. 


Announcer,  third  class  ticket.  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 


DJ,  first  phone,  news,  one  year  experience  mu- 
sic, news  station.  Ambitious,  will  travel,  cur- 
rently employed.  Box  988F,  BROADCASTING. 


Experienced  announcer-director,  television  and 
radio.  Desires  position  in  larger  eastern  market. 
Call  Erie,  PA  6-4336  or  write  Box  989F,  BROAD- 
CASTING. 


Ambitious,  capable  announcer,  experienced 
major  phases  radio  tv  8  years.  Employed.  No 
floater.  Desire  position  with  good  potential.  Re- 
quire $150  weekly.  Box  996F,  BROADCASTING. 


Nationally  known  radio  and  tv  personality  seeks 
opportunity  of  permanent  nature  to  begin  as- 
sociation as  performer  and  work  into  sales  and 
management,  with  a  share  in  the  benefits  of 
future  station  growth.  25  year  background  in- 
cludes some  sales  and  station  management.  Box 
148G.  BROADCASTING. 


Illinois  or  far  west.  Announcer  8  years  am-tv. 
College,  vet,  dj,  top  continuity  writer,  news- 
caster, special  events,  sports,  sales.  Strong  com- 
mercial delivery.  FCC  restricted  ticket.  Your 
format  my  format.  Have  car,  ready  to  travel. 
Box  162G,  BROADCASTING. 


Personality-dj,  strong  commercials,  gimmicks, 
etc.,  run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  165G,  BROADCASTING. 


Girl-dj-announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  166G,  BROAD- 
CASTING. 


Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  167G,  BROAD- 
CASTING. 


Pop  music  deejay.  Promotion  minded.  University 
graduate,  veteran.  Top  market.  Box  168G, 
BROADCASTING. 


Morning  man,  five  years,  college  graduate,  vet- 
eran, married,  now  in  one  of  top  forty  markets. 
Box  175G,  BROADCASTING. 


Announcer-newsman,  five  years,  good  voice.  First 
phone.  Tape.  Box  177G,  BROADCASTING. 


Disc  jock,  experienced  excellent  production,  top 
notch  references,  available  immediately.  Two 
years  college,  22,  single,  draft  exempt,  ambitious, 
hours  mean  nothing.  Prefer  general  northwest, 
California,  Utah,  Montana,  etc.  Why  leaving? 
New  owners  bringing  in  own  crew.  Box  180G, 
BROADCASTING. 


Page  114    •    October  6,  1958 


Situations  Wanted — (Cont'd) 


Announcers 


Dependable  early  morning  man.  Folksy,  down  to 
earth  style.  Kids  and  parents  love  him.  Policy 
change  knocks  this  guy  out  of  job.  The  change 
was  necessary  because  the  hours  this  fellow  was 
on  the  air  were  the  only  hours  producing.  He 
can't  work  eighteen  hours  a  day,  the  law  won't 
allow  it.  This  fellow  has  been  delivering  results 
nearly  thirty  years.  A  client's  dream.  A  radio 
pioneer  who  proves  to  advertisers  radio  is  still 
the  best  value  per  advertising  dollar.  Confidence 
backed  with  experience.  Best  references.  Basic 
salary  unnecessary.  Will  work  with  talent  set-up 
if  you  have  a  live  organization.  Solvent.  No 
creditors  hounding.  This  old  man  produces  re- 
sults. Unless  your  station  is  in  an  area  where 
there  are  local  deejays  earning  $20,000  annually 
and  up,  don't  answer.  We're  not  for  each  other. 
Box  174G,  BROADCASTING. 


Experienced  radio  announcer,  6  years — retail 
sales  and  management,  6  years.  Want  tv  or 
radio  announcing  or  sales.  Prefer  large  market. 
Box  183G,  BROADCASTING. 


Four  years  solid  radio  background,  pop.  jazz, 
the  classics.  Heavy  news,  some  copy.  Vet.  Box 
184G,  BROADCASTING. 


Experience  wanted.  First  phone  combo  man. 
Recent  radio  and  tv  graduate.  Married,  veteran. 
Box  186G,  BROADCASTING. 


Announcer — 4  years  experience,  position  offer- 
ing advancement,  BA  Degree,  capable,  coopera- 
tive, best  references,  22,  married.  Box  189G, 
BROADCASTING. 


Most  popular  dj  in  large  market  wants  advance- 
ment. Young,  personable,  adaptable.  Able  news- 
man, combo,  punch  or  soft  sell.  Ivy  League  grad, 
experienced  executive.  Know  and  love  radio. 
Seek  money  and  opportunity  in  indie  or  smart 
chain.  Check  my  experience  and  tape.  Box  204G, 
BROADCASTING. 


Announcer— strong  commercials,  news,  record 
shows,  run  board,  write  good  copy.  College 
graduate  communications.  Veteran.  Box  205G, 
BROADCASTING. 


Experienced  announcer  with  quality  voice  in 
disc  jockey,  news,  commercials.  Box  207G, 
BROADCASTING. 


Nite  dj-38-with  family.  College,  experience,  per- 
sonality, tape.  Box  209G,  BROADCASTING. 


Announcer-dj ;  also  sales,  copywriting.  News, 
commercials,  music.  Operate  board.  Box  216G, 
BROADCASTING. 


Announcer — radio  and  tv — also  production,  writ- 
ing, good  news,  sports.  College  grad.  Enthusiasm, 
hard  worker.  Draft  exempt.  Box  228G,  BROAD- 
CASTING. . 


Experienced  staff  announcer.  Bob  Cohen,  Cameo 
Hotel,  Miami  Beach,  Florida. 


Staff  announcer — Short  on  experience.  No  Hot 
shot,  but  adaptable  and  cooperative.  Prefer  East 
Coast.  Box  234G,  BROADCASTING. 


Negro  dj.  Aggressive.  Imaginative.  Dependable. 
Convincing  commercials,  smooth  production.  If 
immediate  and  steady  contact:  J.  Mack,  13074 
Filmore,  Pacoima,  Calif.  EMpire  90763. 


Experienced  announcer  and  control  man,  go  any- 
where, available  now,  Frank  Mrowicki,  626 
Union  Street,  LaSalle,  Illinois.  Phone  1790. 


Experienced  engineer  wishes  announcing  oppor- 
tunity. First  phone.  Announcing  School  Grad- 
uate. Married.  Two  years  college.  Desires  per- 
manent position.  William  P.  Spoflen,  %  Mechanic 
Institute,  50  Congress  Street,  Rumford,  Maine. 


Announcer-chief  engineer.  Four  years  experi- 
ence all  phases,  prefer  Storz  type  operation. 
Want  to  move  up.  Family  man,  29.  Call:  Jack 
Teiken,  Garden  3-3687,  Mason  City,  Iowa. 


Deejay,  announcer,  control  board  operator. 
Strong  commercials,  flexible.  Tape,  resume.  Joel 
Wood,  168  Benziger  Ave.,  Staten  Island  1,  New 
York.  Gibraltar  2-5647. 


Technical 


Engineer  network  experience  wants  relocation 
within  170  mile  radius  of  Washington,  D.  C.  Box 
993F,  BROADCASTING. 


Technician,  two  years  am,  fm,  tv  experience, 
operation  and  maintenance,  first  phone  technical 
school  graduate.  No  announcing.  Western  states 
preferred   Box  161G,  BROADCASTING. 


Electrical  engineer  graduate,  first  class  license, 
6  years  experience  radio  and  television  desires 
responsible  job — location  North  or  South  Caro- 
lina. Box  187G,  BROADCASTING. 


Engineer  wants  good  job  in  am  or  tv,  some  tv 
transmitter  experience.  Prefer  south-west  or 
west  coast.  Jeff  Rice,  Y.M.C.A.,  Quincy,  Illinois. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


Radio-tv  newsman:  Experienced  legman-photog- 
rapher-writer wants  air  work,  too — prefers 
southeast.  For  details,  write  Box  220G,  BROAD- 
CASTING. 


Business  off?  Want  salable  ideas?  New  programs? 
Stand  by  your  word?  Are  you  congenial,  sincere, 
unbiased?  "As  program  manager,  results  can  be 
assured."  "Cosmopolitan  programming."  Cap- 
tivating! 100%  quality!  I  am  located  in  Penna.- 
Ohio  area.  Travel  expenses  essential.  Married, 
age  36.  Box  182G,  BROADCASTING. 


Copywriter.  Best  references.  Good  copy.  Better 
job  wanted.  Exchange  training,  experience, 
copywriting  ability  for  typewriter  and  regular 
pay  check.  Car,  anywhere.  Soon.  Wire  this  fel- 
low for  interview  west  of  Mississippi.  Others 
write  for  copy  samples.  Box  190G,  BROAD- 
CASTING. 


Newsman:  Former  news  director  of  east  coast 
station.  Young,  alert,  ambitious  with  good  ideas 
for  on  the  spot  coverage  of  local  news.  Desires 
middle  Atlantic  or  New  England  states  only. 
Box  217G,  BROADCASTING. 


Need  a  spark  plug?  Program  director-dj  well 
known.  Eight  years  large  and  small  markets. 
All  phases  including  production,  promotion, 
writing.  Age  30,  married,  presently  employed. 
Prefer  south  or  west.  Box  232G,  BROADCAST- 
ING. 


Young  woman  expert  stenographer.  Trained  as 
radio  and  television  broadcaster.  Experienced  in 
writing  and  public  relations  wants  staff  position 
or  advertising  agency  work.  National  Academy 
of  Broadcasting,  3338  16th  Street,  N.W.,  Wash- 
ington, D.  C. 


TELEVISION 


Help  Wanted 


Management 


Commercial-manager/salesman  television.  Ex- 
panding organization.  Good  base  pay  plus  com- 
mission. Experienced.  Midwest  market.  Box 
200G,  BROADCASTING. 


Sales 


Full  power  vhf  in  south  has  good  openings  for 
experienced  salesmen  and  beginners  in  regional 
and  local  selling.  Box  169G,  BROADCASTING. 


Announcers 


Need  experienced,  mature,  on-camera  salesman. 
Successful  vhf  network  affiliate  in  northern 
California.  Please  mail  resume  and  include  re- 
cent snapshot  and  availability  for  audition.  Box 
210G,  BROADCASTING. 


Staff  announcer  NBC  and  after  affiliate.  Must 
have  strong  commercial  presentation,  3  to  5  years 
on  camera  experience.  Pictures,  tape,  kine,  sal- 
ary requirements  first  letter.  Contact  Hey  ward 
Siddons,  Program  Manager,  KOA-TV,  Denver  2, 
Colorado. 


TV  staff  announcer  must  have  authoritative 
voice  and  neat  appearance  for  all  types  of  on- 
camera  work  including  commercials  and  news. 
Car  necessary.  CBS,  full  power  vhf.  For  details 
call  Dwight  Wheeler,  WWTV,  Cadillac,  Mich- 
igan. Prospect  5-3478. 


Technical 


TV  engineer.  Experienced  preferred.  Please 
send  snapshot  and  pertinent  information  to 
John  Seider,  Chief  Engineer,  KNOP-TV,  Box 
756,  North  Platte,  Nebraska. 


Production-Programming,  Others 


Copywriter:  Indiana  4-A  agency  needs  creative, 
versatile  and  experienced  writer  for  wide  va- 
riety of  radio-tv  accounts.  Submit  detailed  re- 
sume and  salary  requirements.  Box  202G, 
BROADCASTING. 


Newscaster-director  of  radio-tv  news;  unlimited 
opportunity,  expanding  midwest  organization. 
Salary  dependent  upon  ability/experience.  Send 
resume,  picture  and  tape  to  Box  226G,  BROAD- 
CASTING. 


California  small  market  3  network  vhf  station 
(KSBY-TV)  needs  local  sales  manager  with 
proven  record.  Salary-draw,  against  commission; 
also  override,  car  expenses,  major  medical  plan, 
and  profit  participation.  Must  be  permanent  and 
fit  into  town  of  20,000.  Also  need  capable,  experi- 
enced tv  salesman  for  KSBW-TV  Salinas.  Send 
complete  details,  references,  sales  record,  and 
photograph  to  John  Cohan,  KSBW-TV,  P.O.  Box 
1651,  Salinas,  California. 


Broadcasting 


TELEVISION 


TELEVISION 


WANTED  TO  BUY 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Newsman's  newsman  wanted  by  aggressive  news 
department.  Must  know  news,  be  able  to  shoot 
stills  and  movies  and  air  daily  major  newscast. 
Send  tape,  background,  photo,  immediately  to 
Ken  Wayman,  News  Director,  KTIV,  Tenth  & 
Grandview,  Sioux  City,  la. 


Continuity  writer,  midwest  tv  station.  Will  join 
staff  of  three.  TV  experience  preferred,  but  not 
essential.  Immediate  opening.  Send  complete  de- 
tails to  Jack  Kelin,  WTVO  Television,  P.O.  Box 
470,  Rockford,  Illinois. 


TELEVISION 


Situations  Wanted 


TV-radio.  Experienced  in  public  relations,  pro- 
motion (moderator  of  own  tv  show),  outstanding 
sales,  sales  management  (had  own  adv  agency), 
idea  man,  37  years  old,  family  and  civic  minded, 
presently  -employed  but  will  relocate  anywhere 
for  $8,000  plus  bonus  deal.  Ed  Stell,  2724  Guyan 
Ave.,  Huntington,  W.  Va. 


Management 


Sales  manager.  Seven  years  experience  in  local, 
national  spot  (strong),  representative,  and  net- 
work. Know  N.Y.  and  Chicago  agencies.  Able  to 
get  extra  work  out  of  sales  staff  while  keeping 
them  happy.  Family.  Early  thirties.  Best  ref- 
erences. Presently  employed.  Box  172G,  BROAD- 
CASTING. 


Announcers 


Bingo  at  home  producer-emcee.  Six  months  ex- 
perience. Versatile.  Box  914F,  BROADCASTING. 


Attractive,  personable,  experienced  tv  weather 
gal,  interview  shows,  deejay.  Good  on-camera 
top  market  saleswoman.  References.  Bex  199G, 
BROADCASTING. 


Annoirncer-off  camera.  College  trained.  Mid- 
western accent.  Single.  Vet.  25.  Box  203G, 
BROADCASTING. 


Mr.  Television  P.D.:  Need  a  good  reliable  booth 
and  staffman?  Nice  voice,  very  good  appearance. 
Can  do  creditable  on-camera  news,  sports,  com- 
mercials. 6  years  radio,  2  television.  Married. 
References.  Box  213G,  BROADCASTING. 


Announcer,  writer.  TV,  film,  radio  experience. 
News,  sports,  commercials.  Versatile.  Box  215G, 
BROADCASTING. 


Newsman.  Record  of  gaining  lasting  respect  for 
present  station  through  superior  local  news  cov- 
erage. Can  make  your  station  the  leader.  Want 
opportunity  to  run  news  department  and  build 
your  station's  prestige.  Top  industry  references. 
Good  appearance,  seasoned  delivery.  Box  225G, 
BROADCASTING . 


Radio  announcer  with  very  good  background, 
references  and  recommendations,  wants  job  in 
television  as  announcer.  Must  be  permanent.  I 
do  not  drink.  I  am  not  a  floater.  I  am  depend- 
able. I  will  work  for  $125  a  week.  I  have  a  tape 
recorder.  Please  send  me  material  wanted  on 
tape.  I  can  be  ready  almost  immediately.  Write 
Frank  Edwards,  5  Miller  St.,  Rankin,  Pennsyl- 
vania. 


Technical 


1st  phone,  car,  radio-television  technician.  No 
previous  station  experience.  Industrious,  studi- 
ous, mature,  married.  Box  112G,  BROADCAST- 
ING. 


Engineer-lst  phone.  Ten  years  experience.  Trans- 
mitter maintenance  and  control  room  operation. 
Will  relocate  anywhere.  Interested  in  television. 
Box  159G,  BROADCASTING. 


Production-Programming ,  Others 


News  director:  Now  heading  metropolitan  tv- 
radio  newsroom.  Consistently  ahead  on  major 
regional,  national  news.  Top  references;  authori- 
tative airwork.  Box  948F,  BROADCASTING. 


Sports  director:  Currently  with  major  tv  net  in 
sports.  Formerly  radio  play-by-play  and  staff. 
Desire  location  as  sports  director.  Will  handle 
administrative  and  programming  assignments. 
College,  veteran,  single,  29.  Commercially  em- 
ployed since  1949.  Available  station  interview 
within  month.  Box  997F,  BROADCASTING. 


Five  years  commercial  experience  in  all  phases 
of  radio-tv-writer,  announcer,  tv  director,  radio- 
tv  production  instructor  Northwestern  faculty, 
BA,  MA  degrees,  Army  pio  work.  Want  tv  news, 
directing,  or  pd  job  in  January.  References, 
complete  background  furnished  on  request.  Box 
170G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


TV-radio  iy2  years  NBC-O&O.  Production  assist- 
ant to  director;  executive  secretary;  production 
manager-film  buyer;  tv  traffic  manager.  For 
resume  write:  Box  208G,  BROADCASTING. 


Six  years  experience  still  photography,  includ- 
ing laboratory,  one  year  movies,  one  year  theater 
projectionist,  graduate  of  Northwest  School, 
Hollywood,  recommended  for:  TV  camera,  news- 
reel  cameraman,  film,  floor,  lighting  and  audio. 
Box  219G,  BROADCASTING. 


Have  pen,  will  write.  Young,  experienced  male 
copywriter  wants  situation  with  chance  of  ad- 
vancement. Married,  college  education,  can  an- 
nounce and  would  like  to  direct.  Midwest  pre- 
ferred, will  consider  other  location.  Box  229G, 
BROADCASTING. 


FOR  SALE 


Stations 


500  watt  money  maker,  northeast;  in  growth 
area;  $345,000.  Box  150G,  BROADCASTING. 


Northwest  large  market  television  station, 
$1,000,000.  Chapman  Company,  33  West  Michel- 
torena,  Santa  Barbara,  California. 


Norman  Si  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handled  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Carolina  medium  market  stations  (5),  prices 
ranging  $25,500  for  42V2%  interest  to  $75,000  with 
terms.  Chapman  Company,  1182  West  Peachtree, 
Atlanta. 


West  Texas  single  market.  Profits  over  $2,200 
monthly.  Only  $75,000  with  24%  down  and  up 
to  15  years  on  payout.  Patt  McDonald,  Box 
9322,  Austin,  Texas.  GL  3-8080. 


Midwest  large  market  stations  (3),  $200,000; 
$275,000,  $1,000,000;  all  with  terms.  Chapman 
Company,  1182  West  Peachtree,  Atlanta,  or  1270 
Avenue  of  Americas,  New  York. 


Write  now  for  our  free  bulletin  of  oustanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


Middle  Atlantic  state  large  market  station,  $275,- 
000,  29%  down  payment;  northeast  states  small 
market  stations  (2),  $65,000;  $100,000;  terms. 
Chapman  Company,  1270  Avenue  of  Americas, 
New  York. 


Equipment 


Ampex  Automatic  Programming  System,  new 
condition,  complete,  at  saving  of  almost  $2000.00. 
This  unit  saves  real  money.  For  details  write 
Box  195G,  BROADCASTING. 


FM  transmitter,  250  watt,  for  sale.  Now  operat- 
ing, going  higher  power.  Details,  write  Box 
197G,  BROADCASTING. 


Two  Gates  CB-11  turntable  chassis  good  condi- 
tion, sell  as  package  or  separately.  Contact 
W.  C.  Moss,  KSEY,  Seymour,  Texas. 


De-icers  for  GE  and  Collins  fm  antennas.  De- 
icer  replacement  parts  and  service.  Dick  Evans, 
WBSM,  New  Bedford,  Mass. 


FM  transmitters.  New,  FCC  approved.  Immediate 
availability.  Contact  Industrial  Transmitters  and 
Antennas,  235  Fairfield  Avenue,  Upper  Darby, 
Pa.,  Flanders  2-0355. 


Commercial  crystals  and  new  or  replacement 
crystals  for  RCA,  Gate?,  W.E.  and  Bliley  holders; 
regrinding,  repair,  etc.  Also  am  monitor  service. 
Nationwide  unsolicited  testimonials  praise  our 
products  and  one  day  service.  Eidson  Electronic 
Co.,  PR  3-3901,  Temple,  Texas. 


Audio  consolette,  RCA  type  BC-5B.  Unused.  Can 
finance.  John  Grant,  2336  N.  Commonwealth  Ave., 
Chicago,  Illinois. 


4  Crown  recorders,  low  hours,  good  condition. 
Light  and  Life  Hour,  Winona  Lake,  Indiana. 


3  Magnecorders  PT6  with  amplifier,  good  con- 
dition. Light  and  Life  Hour,  Winona  Lake, 
Indiana. 


Weather  warning  receivers  for  Conelrad  and 
Disaster  Weather  warnings.  Air  Alert  II — $46.50, 
Air  Alert  I— $89.50.  Miratel,  Inc.,  1080  Dionne 
St.,  St.  Paul,  Minn. 


Stations 


Want  am  station  in  Carolinas  or  Virginia.  Pre- 
fer 25-35  thousand  dollar  price  range  in  small 
market.  Box  129G,  BROADCASTING. 


Reliable  party  wants  to  buy  radio  station  in 
southwest,  preferably  Texas  or  New  Mexico.  All 
replies  strictly  confidential.  Box  181G,  BROAD- 
CASTING. 


Group  of  radio-tv  executives  interested  in  pur- 
chasing radio  property  in  medium  major  mid- 
west market.  Will  move  to  community  and  make 
station  a  real  contender.  Up  to  $50,000  down. 
Box  185G,  BROADCASTING. 


Responsible  parties  want  radio  station  in  New 
England.  Confidential.  Ready  to  act  promptly. 
Write  Box  231G,  BROADCASTING. 


Equipment 


RCA  type  BQ-1A  fine  groove  turntable.  Must  be 
in  excellent  condition.  Box  990F,  BROADCAST- 
ING. 


Console  wanted.  Capable  of  top  performance, 
but  style  unimportant.  Must  be  cheap.  Box  158G, 
BROADCASTING. 


Wanted,  skully  cutting  lathe  peak  limiting  am- 
plifier. State  age  and  price.  Box  173G,  BROAD- 
CASTING. 


FM,  STL  microwave  link  in  the  950  mc  band. 
Address  Chief  Engineer,  P.  O.  Box  1928,  Spring- 
field, Mass. 


Wanted  200  ft.  self-supporting  tower  for  STL. 
Beecher  Hayford,  WESH-TV,  Daytona  Beach, 
Florida. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street,  N.  W..  Washington,  D.  C. 


FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  October  29, 
January  7,  1959  and  March  4,  1959.  For  informa- 
tion, references  and  reservations  write  Wil- 
liam B.  Ogden  Radio  Operational  Engineering 
School,  1150  West  Olive  Avenue,  Burbank, 
California. 


MISCELLANEOUS 


Attention  personality  dj's.  For  only  200.00  I  can 
increase  your  income  $1000.00  or  more  per 
month.  This  is  a  tested  and  proven  method  to 
make  money  legitimately,  fast,  and  enjoyably. 
I  know  how  .  .  .  my  record  hop  instructions 
will  net  you  $1000.00  or  more  per  month.  By 
following  my  simple  instructions  of  the  Record 
Hop  Success  Story  inside  and  out  .  .  .  you  too 
will  be  a  success.  I  went  from  a  $500.00  a  month 
dj  to  $1900.00  per  month  personality  in  an  area 
of  only  15,000  population.  Mail  cashier's  check 
or  money  order  of  $200.00  now.  Teen  Age  Record 
Hop,  Box  176G,  BROADCASTING. 


RADIO 


Help  Wanted 


Sales 


WGMS-AM-FM  WASH.,  D.  C, 
LOOKING  FOR  AN  UNUSUAL  MAN 
FOR  AN  UNUSUALLY  SATISFYING 
SALES  OPPORTUNITY 

Executive  type  salesman  needed  immediately  for 
a  GOOD  MUSIC  operation  in  one  of  the  na- 
tion's top  ten  markets  Knowledge  and  apprecia- 
tion of  GOOD  MUSIC,  plus  a  successful  advertis- 
ing sales  background  in  a  metropolitan  market 
essential.  This  is  an  opportunity  to  join  an  al- 
ready established  AM-FM  GOOD  MUSIC  opera- 
tion with  high  acceptance  in  its  market.  Frankly, 
the  main  we  want  does  not  come  a  "dime  a 
dozen",  However,  the  man  we  select  will  have 
every  opportunity  to  earn  a  five  figure  income, 
plus  the  satisfaction  of  working  with  one  of  the 
top  stations  in  the  country  in  the  GOOD  MUSIC 
field.  Send  complete  resume  and  photo  to 
WGMS,  WASHINGTON  4,  D.  C. 


Broadcasting 


October  6,  1958    •    Page  115 


RADIO 

RADIO 

TELEVISION 

Help  Wanted— (Cont'd) 

Situations  Wanted — (Cont'd) 

Situations  Wanted —  (  Cont'd) 

Sales 

Production-Programming,  Others 

Production-Programming,  Others 

UNUSUAL  OPENING 

For  Radio  Time  Salesman 
with  expanding,  top-rated,  independent 
station  in  large  metropolitan  market. 
Looking  for  a  sales  producer  who  can 
sell  at  both  the  agency  and  the  local 
levels.  Must  have  desire  to  work  for  and 
earn  $10,000  plus  first  year.  Liberal  com- 
mission, good  guarantee  and  on-air  ac- 
counts to  start.  Write  Joe  Haas  at  Radio 
Station  WWCA,  Gary,  Indiana. 


Technical 


f  NEEDED  IMMEDIATELY  f 

»  Chief  engineer-announcer  complete  main-  ? 

J  tenance  am-fm  transmitters  announcing  J 

£  schedule  secondary.  Permanent  position  £ 

<  for  right  man  call  or  write  Manager,  ^ 

J  WLYC,  Williamsport,  Pa.,  24676.  J 

Production-Programming,  Others 


Radio-TV  Writer 

Major  Des  Moines  ad  agency  offers  good 
pay  for  experienced,  capable  Radio-TV  copy 
writer.  Must  be  able  to  write  network  calibre 
copy,  develop  video  ideas,  head  department. 
Send  picture,  state  salary  requirements,  reason 
for  interest  in  moving. 

BOX  227G,  BROADCASTING 


Situations  Wanted 


Sales 


ATTENTION    STATION    OWNERS:  | 

If  your  station  needs  a  Pick-Up— — we  j 

can  do  just  that  in  a  real  hurry.  We  § 

§will    help    with    sales — programming  r 

format,  local  and  national  promotion,  j 

&  We  guarantee  results.  & 

I  Box  178G,  BROADCASTING  £ 


Announcers 


DOC 


TOP  MORNING  MAN 


"=t! 


Available  for  Major  Market  Only.  17 
years  experience,  last  two  in  New  York 
City.  Minimum  salary  $25,000.00. 
Box  192G,  BROADCASTING 


WLW-NETWORK-TV-RADIQ  PERSONALITY 

[  Available   November  30th  | 

16  years  DJ — Record  Artist — MC — Director;  Ex- 
perienced Director  of  Talent  and  Promotion; 
Alert,  32  years  age,  civic  leader.  Have  own 
remote  broadcasting  equipment,  record  library, 
recording  facilities.  Leaving  current  association 
voluntarily. 


Seek  executive  possibilities  in  exchange 
for  hard  production,  commercial  results 


CLAY  EAGER— Springfield,  Ohio 
Write:  107  E.  Cassilly  Call  FA.  3-9243 


PROGRAM  MANAGER 

Now  with  one  of  the  country's  top  medium  market 
independents  looking  for  advancement  into  larger 
market.  Outstanding  air  man  with  complete 
knowledge  of  the  bright  paced  format  with 
gimmicks  galore.  11  years  radio  only.  Family 
man,  in  early  thirties  with  an  eye  on  top  money 
for  a  superior  programming  job. 

Box  160G,  BROADCASTING 


TELEVISION 


Situations  Wanted 


Production-Programming,  Others 


Witty,  owlish  British  playwright  Oscar 
Wilde  once  confounded  a  customs  official 
by  telling  him,  "I  have  nothing  to  declare 
but  my  genius." 

Without  genius  of  my  own  to  declare*,  I 
rely  on  my  TVersatility  and  experience  to 
impress  would-be  employers.  Experience 
(5  years)  takes  in  extensive  work  as  di- 
rector and  production  man  (2  years), 
position  as  program  director  (2  years) 
and  station  manager  (15  months). 

Normally  softspoken,  I  get  aroused  when 
enthused,  have  strong  likes  and  dislikes, t 
no  family.  WriteJ  for  personal  interview, 
further  information. 

*  Except  under  oath. 

t  Likes:  sticky  problems,  black  coffee,  crises; 
dislikes:  fringe  benefits,  stewed  prunes,  security 
t  To  Box  157G,  BROADCASTING 


WANTED  .  .  . 

A  NEWS  DEPARTMENT 

Do  you  want  your  news  division  to  pro- 
duce more  revenue?  If  you  have  a  prob- 
lem in  selling  news  and  special  events 
let  us  do  it  for  you. 
Forty  years  executive  news  experience 
metropolitan  newspapers,  national  net- 
works and  50  kw  independents  in  major 
markets. 

Professional  background  includes  profes- 
sor of  journalism,  Columbia  University; 
assistant  managing  editor.  Evening 
World;  editor,  national  weekly;  assist- 
ant director  of  news  for  CBS  in  New 
York  and  Washington;  director  of  news, 
WOR;  seasoned  experience  in  govern- 
ment public  relations  and  other  related 
fields  in  news  events,  publicity  and  pro- 
motion. 

Experience  matched  by  accomplishments. 
For  proof  of  results,  write 

Box  224G,  BROADCASTING. 


WANTED  EXECUTIVE 

Capable  of  taking  "complete  charge  of  all  phases  of  television 
station  operation  except  sales,  promotion,  and  accounting." 
Must  be  experienced  and  must  have  successful  record  of  ability 
to  operate  and  supervise  all  internal  functions  of  a  television 
station.  Salary  open.  VHF,  Pacific  coast. 

Box  211G,  BROADCASTING 


EXPERIENCED  FILM  BUYER 

5  years  New  York  City,  indie  TV.  Purchased 
both  for  individual  and  group  stations.  Experi- 
enced with  all  phases  of  film  operation.  Ac- 
quainted with  distributors,  syndicators,  etc.  top 
references.  Available  immediately  for  any  sta- 
tion or  group  who  can  use  experienced  film 
buyer — programming  operator.  Please  reply  to 
Box  218G,  BROADCASTING. 


FOR  SALE 


Stations 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


See 

Haskell  Bloomberg 

Station  Broker  At  The 

NAB   FALL  CONFERENCES 
MILWAUKEE,  MINNEAPOLIS 
BOSTON,  WASHINGTON 


Equipment 


CO-AXIAL  TRANSMISSION  LINE 

Unused  Andrew  Teflon  l5/s",  51.5  ohms. 
Original  Packing  — Tremendous  Saving. 
Immediate  Shipment  Large  or  Small 
Quantity.  Wire  or  write:  Sacramento  Re- 
search Labs.,  3421 — 58th  St.,  Sacramento 
20,  Calif. 


WANTED  TO  BUY 


Stations 


RESPONSIBLE  PRINCIPAL  wants 
to  buy  or  lease  Radio  Station.  Pacific 
Northwest  preferred.  Confidential. 
Ready  to  act  promptly. 

Box  179G,  BROADCASTING 


WANTED  TO  BUY 
LEASE  OR  MANAGE 
STATIONS 
PAY  OUT  BASIS 
STRONG  SALES  &  PUBLIC  RE- 
LATIONS   EXECUTIVE,  PRO- 
MOTIONAL BACKGROUND, 

with  STAFF,  former  Owner  Radio  Sta- 
tion in  the  East  and  Executive  Man- 
ager UFH  Station — is  now  available. 
You  will  find  our  arrangements  equi- 
table, mutually  profitable.  Confiden- 
tial. 


Emanuel  Lazarus  Stone 
Planning  &  Public  Relations 
3220  Hudson  Blvd.,  Jersey  City 
New  Jersey 
Telephone  Swarthmore  5-0201 


6. 


Page  116    •    October  6,  1958 


Broadcasting 


FOR  THE  RECORD  continued  from  page  112 


Bcstg.  Co.  and  Sierra  Madre  Bcstg.  Co.,  for  fm 
facilities  in  Vernon  and  Sierra  Madre,  Calif. 
By  Hearing  Examiner  Charles  J.  Frederick 
on  September  25 

Issued  order  following  prehearing  conference 
on  applications  of  Newark  Bcstg.  Corp.  and 
WMGM  Bcstg.  Corp.,  for  fm  facilities  in  Newark. 
N.  J.,  and  New  York,  N.  Y.:  hearing  scheduled 
for  Oct.  21  is  continued  to  date  to  be  fixed  by 
subsequent  order. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  September  24 

Granted  petition  by  Town  and  Country  Radio 
Inc.,  Rockford,  111.,  for  extension  of  time  from 
Sept.  26  to  Oct.  6  to  file  proposed  findings  in 
proceeding  on  its  am  application. 

By  Hearing  Examiner  Millard  F.  French 
on  September  25 

Granted  petition  by  WLBE  Inc.  (WLBE),  Lees- 
burg-Eustis,  Fla.,  for  leave  to  amend  its  am 
application  to  supply  up-to-date  information 
concerning  its  financial  qualifications  and  method 
of  financing  proposed  construction. 

Rescheduled  hearing  for  2  p.m.,  Oct.  6,  in  lieu 
of  10  a.m.,  on  same  date  on  application  of  WLBE 
Inc.  (WIJBE),  Leesburg-Eustis,  Fla. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  September  25 

Advanced  time  for  hearing  from  10  a.m.  to  9 
a.m.,  on  Oct.  16,  re  am  applications  of  Bay  Area 
Electronic  Associates  and  Sonoma  County 
Bcstrs.,  Santa  Rosa,  Calif. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  September  25 

Ordered  that  date  for  filing  proposed  findings 
now  scheduled  for  Oct.  1  is  continued  to  date 
to  be  established  by  Examiner  after  hearing  on 
new  issue  on  am  applications  of  Denbigh  Bcstg. 
Co.,  Denbigh,  and  Virginia  Beach  Bcstg.  Corp. 
(WBOFj,  Virginia  Beach,  both  Virginia. 

Continued  prehearing  conference  from  Sept. 
25  to  Oct.  23,  and  hearing  from  Oct.  2  to  Nov.  3 
on  am  application  of  Fall  River  Bcstg.  Corp. 
(KOBH),  Hot  Springs,  S.  Dak. 

By    Hearing    Examiner    Herbert  Sharfman 
on  September  25 

Scheduled  prehearing  conference  for  Oct.  16 
re  application  of  Wabash  Valley  Bcstg.  Corp. 
(WTHI-TV,  ch.  10),  Terre  Haute,  Ind.,  for  re- 
newal of  license,  and  application  of  Livesay 
Bcstg.  Co.,  for  new  tv  station  to  operate  on 
ch.  10  in  Terre  Haute. 

By  FCC 

Commission  on  Sept.  24  granted  request  by 
Wichita-Hutchinson  Co.  (KTVH),  Hutchinson, 
Kan.,  and  extended  time  from  Sept.  24  to  Sept. 
30  to  file  replies  to  oppositions  to  KTVH  peti- 
tion for  reconsideration  of  Aug.  5  report  which 
denied  shift  of  ch.  12  from  Hutchinson  to 
Wichita. 

By  Commissioner  John  S.  Cross  on  September  24 

Granted  petition  by  the  Broadcast  Bureau  for 
extension  of  time  to  Oct.  1  to  file  exceptions  to 
initial  decision  in  Beaumont,  Texas,  ch.  12 
proceeding. 

Granted  petition  by  Broadcast  Bureau  for 
extension  of  time  to  Sept.  25  to  file  responsive 
pleadings  to  protestants'  petition  to  clarify  issue 
(5)  or  in  alternative  to  amend  issue  (5)  and  to 
delete  issues  1  through  4  in  re  application  of 
The  Spartan  Radiocasting  Co.  (WSPA-TV), 
Spartanburg,  S.  C. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  September  24 

Continued  hearing  from  Sept.  29  to  Oct.  14  in 
re  application  for  transfer  of  control  of  Sioux 
Empire  Bcstg.  Co.  (KIHO),  Sioux  Falls,  S.  Dak. 

Granted  petition  by  Farmington  Bcstg.  Co., 
for  leave  to  amend  its  application  for  new  tv 
station  to  operate  on  ch.  12  in  Farmington,  N.  M., 
to  show  correction  in  coordinates  of  proposed 
transmitter  site  and  reduction  in  height  of  an- 
tenna. 

BROADCAST  ACTIONS 

The  Commission,  by  Broadcast  Bureau,  took 
following  actions  on  dates  shown: 
Actions  of  September  26 

WFMD-AM-FM  Frederick,  Md. — Granted  trans- 
fer of  control  from  Laurence  Leonard  to  Mary- 
land Trust  Co.,  Elmer  Eshelman  and  Laurence 
Leonard,  trustees. 

WLSC  Loris,  S.  C— Granted  license  for  am 
station. 

WKTC  Charlotte,  N.  C— Granted  license  for 
am  station. 


EMPLOYMENT  SERVICE 


RADIO— TV— ADVERTISING 
PLACEMENT  SERVICE 
Many  job  availabilities  throughout  the  Southeast 
FREE    REGISTRATION — LARGE  DEMAND 

•  Engineers  for  Radio  &  TV 

*  Salesmen  for  Radio  &  TV 

*  Announcers  *  Combo  men 

•  TV   Production    •    Film  Editors 
PROFESSIONAL  PLACEMENT 

458  PEACHTREE  ARCADE 
ATLANTA,  GEORGIA 
JACKSON  5-4841 


WSUB  Groton,  Conn. — Granted  license  for  am 
station  and  specify  studio  and  remote  control 
point. 

KCMK  Kansas  City,  Mo. — Granted  license  for 
fm  station. 

WICU-TV  Erie,  Pa. — Granted  license  covering 
changes  in  tv  station. 

KOKY  Little  Rock,  Ark. — Granted  license  cov- 
ering increase  in  power  and  installation  of  new 

WHAT-FM  Philadelphia,  Pa. — Granted  license 
covering  change  in  frequency;  ERP  20  kw. 

KBBA  Benton,  Ark. — Granted  license  covering 
installation  of  new  trans. 

KWEL  Midland,  Tex. — Granted  license  cover- 
ing change  in  frequency. 

KJRG-FM  Newton,  Kan. — Granted  mod.  of  cp 
to  change  type  trans. 

Following  were  granted  extensions  of  comple- 
tion dates  as  shown:  WNEX-FM  Macon,  Ga.,  to 
12-16,  and  KVNA  Flagstaff,  Ariz.,  to  1-1-59. 

Actions  of  September  25 

WBCA  Bay  Minette,  Ala. — Granted  acquisition 
of  positive  control  by  James  H.  Faulkner  through 
transfer  of  stock  from  William  M.  Stewart. 

KYFM  Oklahoma  City,  Okla. — Granted  license 
for  fm  station. 

WWSW-FM  Pittsburgh,  Pa.— Granted  license 
covering  installation  of  fm  ant.  on  new  tv  tower, 
increase  ERP  to  50  kw,  ant.  height  to  940  ft.,  and 
make  changes  in  ant.  system. 

KDPS  Des  Moines,  Iowa — Granted  license  cov- 
ering decrease  of  ERP  to  1.4  kw,  ant.  height  to 
24  ft.,  and  change  ant.-trans.  and  studio  location. 

WJBR  Wilmington,  Del. — Granted  cp  to  install 
new  ant.  system  and  increase  ant.  height  to 
500  ft.;  ERP  19  kw. 

WNCN  (FM)  New  York,  N.  Y.— Granted  cp  to 
replace  expired  cp  as  modified,  which  authorized 
installation  of  new  type  trans,  as  aux.  trans,  at 
present  main  trans,  site. 

WICS  (TV)  Springfield,  111.— Granted  mod.  of 
cp  to  change  ERP  to  vis.  309  kw,  aur.  to  155  kw, 
change  type  ant.  and  other  equipment;  ant. 
height  940  ft. 

WYNS  (FM)  Towson,  Md.— Granted  mod.  of  cp 
to  change  type  trans.;  conditions. 

KGLA  Los  Angeles,  Calif. — Granted  change  of 
remote  control  authority. 

WGRO  Lake  City,  Fla. — Remote  control  per- 
mitted. 

WLSB  Copperhill,  Term. — Remote  control  per- 
mitted. 

Following  were  granted  extensions  of  comple- 
tion dates  as  shown:  WGOK  Mobile,  Ala.,  to 
12-1;  WYNS  (FM)  Towson,  Md.,  to  3-3-59,  condi- 
tions; WSWV  Pennington  Gap,  Va.,  to  3-1-59. 

Actions  of  September  24 

WVBR-FM  Ithaca,  N.  Y.— Granted  license  for 
fm  station. 

KWFM  (FM)  Minneapolis,  Minn.— Granted  li- 
cense covering  increase  in  ERP  to  21  kw  and 
installation  of  new  ant. 

KCMK  Kansas  City,  Mo.— Granted  mod.  of 
SCA  to  change  type  equipment  and  sub-carrier 
frequencies. 

WDDS-FM  Syracuse,  N.  Y.— Granted  mod.  of 
SCA  to  change  type  equipment. 

WICA-FM  Ashtabula,  Ohio — Granted  mod.  of 
SCA  to  change  type  equipment  and  change  sub- 
carrier  frequency. 

WQMS  Hamilton,  Ohio — Rescinded  action  of 
Aug.  29  which  granted  license  for  fm  station. 

Actions  of  September  23 

KAPR  Douglas,  Ariz. — Granted  assignment  of 
license  to  David  V.  and  Isabelle  B.  Harman,  d/b 
under  same  name. 

Granted  license  for  following  am  stations: 
WSCM  Panama  City  Beach,  Fla.;  WKKS  Vance- 
burg.  Ky.;  KNEZ  Lompoc,  Calif. 

KPF-67  Helena,  Mont. — Granted  license  for  tv 
inter-city  relay  station. 

WORC  Worcester,  Mass. — Granted  license  cov- 
ering increase  in  daytime  power,  installation 
new  trans.,  new  daytime  directive  array  and 
make  changes  in  nighttime  directional  ant. 
system. 

KIJV  (FM)  Huron,  S.  D.— Granted  license  cov- 
ering changes  in  ant.  system  and  increase  height 
by  top  mounting  fm  ant. 

KPF-84  Butte,  Mont.— Granted  cp  for  new  tv 
inter-city  relay  station. 

KSJO-FM  San  Jose,  Calif.— Granted  cp  to  re- 
place expired  cp  which  authorized  change  of 
frequency  to  92.3  mc,  increase  ERP  to  1.416  kw, 
and  ant.  height  to  -66  ft. 

KOMC  (TV)  McCook,  Neb.— Granted  mod.  of 
cp  to  change  ERP  to  vis.  95.5  kw,  aur.  to  47.9  kw, 
type  of  trans.,  trans,  location,  ant.  system  and 
other  equipment  changes,  ant.  720  ft. 

KGLD  (TV)  Garden  City,  Kan.— Granted  mod. 
of  cp  to  change  ERP  to  vis.  49.3  kw,  aur.  24.7  kw, 
change  type  ant.  and  make  minor  equipment 
changes;  ant.  800  ft. 

KXAB-TV  Aberdeen,  S.  D.— Granted  mod.  of 
cp  to  change  ERP  to  vis.  60.6  kw,  aur.  to  30.3  kw. 
install  new  trans,  and  ant.  system  and  make 
equipment  changes;  ant.  310  ft. 

WRWH  Cleveland,  Ga.— Granted  mod.  of  cp  to 
change  type  trans. 

Actions  of  September  22 

Sacramento  Telecasters  Die,  Sacramento,  Calif. 
— Granted  cp  and  license  for  low  power  0.75  w 
aur.  on  26.10-26.48  mc  to  be  used  with  KBET-TV. 

Radiohio  Die,  Columbus,  Ohio.— Granted  cp 
and  license  for  low  power  0.5  w  aux.  on  26.10- 
26.48  mc  to  be  used  with  WBNS  and  WBNS-FM. 

WTJS  Jackson,  Tenn. — Granted  change  of  re- 
mote control  authority,  while  using  nondirec- 
tional  ant. 

WCBQ  St.  Helen,  Mich. — Granted  extension  of 
completion  date  to  Sept.  15. 


MORTON  H.  HENKIN,  President 

Like  Hundreds 
of  Broadcasters . . . 

President 
MORTON  H.  HENKIN 

K  SO  O 

Sioux  Falls,  S.  Dakota 
and 

Chief  Engineer 
MAX  PIERCE 

Selected 
STAINLESS  TOWERS 


MAX  PIERCE,  Chief  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 


Call  or  Write 
for  Informative 
Literature. 


£taml 


ess,  inc. 

NORTH  WALES  •  PENNSYLVANIA 


Broadcasting 


October  6,  1958    •    Page  117 


every  minute  is  a 

selling  minute  on  WFBM 


•  First  all  day*.  .  .  "most  listened  to"  because  WFBM 
sounds  good  to  Hoosiers !  More  entertainers,  many  different 
voices,  plus  a  variety  of  music,  give  a  daily  lift  to  listeners. 

12-man  news  staff  and  3  mobile  units  handle  fast-breaking 
local,  farm  and  weather  stories  with  on-the-spot  priority  .  .  . 


world-wide  events  get  exclusive  coverage  by  WFBM-TIME 
Washington  News  Bureau. 

This  variety  assures  an  even  larger  cumulative  audience.  It's 
what  you  want  for  saturation  spot  campaigns! 

Check  WFBM  first— where  every  minute  is  a  selling  minute! 


*C.  E.  Hooper,  Inc.  ( 7  a.  m.  -  6  p.  m.)  June,  1958 
Represented  Nationally  by  the   KATZ  Agency 


to  sell  the  most  Hoosiers 
be  sure  your  product 
is  cooking  in  the  hottest  pot! 


1260 


INDIANAPOLIS 


Page  118    •    October  6,  1958 


Broadcasting 


p»   MONDAY  MEMO    .••       ...  ... 

from  PATRICK  H.  GORMAN,  v.  p.  &  director  of  marketing,  Bryan  Houston   Inc.,  New  York 

|  What  you  don't  know  can  hurt  you 

1  when  the  marketing  man  wants  answers 


1 


1 


Local  media  are  extra  eyes  and  ears 
to  the  marketing  man — both  client  and 
agency.  This  has  been  true  to  a  far 
greater  extent  on  the  part  of  newspa- 
pers than  radio  or  tv  stations,  and  truer 
of  radio  than  of  tv. 

Although  there  appears  to  be  a  trend, 
built  out  of  competition,  for  broadcast- 
ing and  telecasting  stations  to  make 
themselves  better  informed  about  local 
product  and  marketing  situations,  the 
marketing  man  seeking  information  in 
the  field  is  still  more  inclined  to  call  on 
the  newspaper  for  help.  Why?  Because, 
in  the  main,  newspaper  marketing  peo- 
ple are  generally  much  more  aware  of 
the  anatomy  of  their  markets  and  up- 
to-date  marketing  data  relating  to  their 
client's  products  and  other  products  in 
the  market. 

This  situation  is  not  universal.  The 
Storer,  Crosley  and  Westinghouse  or- 
ganizations, along  with  many  others, 
both  chains  and  independents,  have 
made  a  studied  effort  to  develop  a  com- 
plete knowledge  of  their  markets,  not 
only  to  strengthen  their  own  selling 
activities,  but  as  a  real  and  valued  serv- 
ice to  the  agencies  and  clients  using 
their  facilities. 

This  memo  is  not  aimed  at  making 
odious  comparisons.  Its  purpose  is  to 
set  down  a  few  observations  about  the 
practice  of  being  "marketing  aware." 

It  is  clearly  recognized  by  successful 
national  marketers  today  that  the  more 
complex  our  business  society  grows  and 
the  more  involved  our  systems  of  com- 
munications and  distribution  become, 
the  more  necessary  it  is  to  regard  the 
local  market  as  an  individual  unit  with 
its  special  situations  and  circumstances. 
Further,  competitive  forces  today  can 
make  local  marketing  conditions  change 
with  startling  rapidity.  What  is  a  fact 
today  may  be  the  opposite  tomorrow. 

It  therefore  has  become  increasingly 
vital  for  the  national  advertiser  and  its 
agency  to  maintain  a  close  surveillance 
over  the  individual  markets  as  well  as 
the  overall  market  they  make  up,  re- 
gional or  national. 

Similarly,  it  is  vital  to  the  station 
operator  that  he  have  available  for  his 
sales  people  the  same  type  of  current 
information  about  his  market  which  is 
of  interest  to  the  advertiser  and  agency 
because  it  is  on  such  information  that 
decisions  to  buy  time  are  made.  The  ad- 
vertiser's chief  aim  is  to  sell  product 
and  his  decisions  to  buy  time  are  based 
on  marketing  facts  rather  than  on  the 
availability  of  a  high  spot  or  program 
rating.  This,  though  important,  is  only 


a  collateral  aid  in  helping  him  reach 
his  sales  goal. 

Although  much  of  the  marketing 
data  on  which  an  agency  sets  down  its 
recommended  plans  for  action  comes 
from  client  sources,  agency  marketing 
people  must  maintain  a  degree  of  inde- 
pendence from  clients  as  sources  of  in- 
formation and  develop  their  own  views 
based  on  in-person  observation  of  con- 
ditions in  the  field. 

It  is  by  no  means  uncommon  for  a 
salesman  to  secure  helpful  information 
from  local  media  sources,  particularly 
about  competition,  which  when  relayed 
to  the  home  office  has  strong  and  sud- 
den impact  with  respect  to  marketing 
strategy  in  that  particular  market. 

To  the  marketing  man,  help  from 
an  informed  local  medium  can  be  of 
great  value.  This  is  not  a  plea  for  local 
media  to  do  the  agency's  work.  It  is  a 
two-way  street.  If  the  local  medium  has, 
or  can  secure,  accurate,  up-to-date  in- 
formation on  marketing  matters  in  its 
market,  it  can  either  equip  the  investi- 
gator with  the  information  he  needs,  or 
help  him  get  it  so  that  the  recommenda- 
tions he  makes  for  action  to  be  taken 
in  that  market  can  be  based  on  true 
facts. 

The  business  of  becoming  "marketing 
aware"  is  not  so  complex  as  it  may 
sound.  Much  of  it  involves  the  assembly 
of  knowledge  about  basic  constant  sit- 
uations within  the  framework  of  which 
individual  product  marketing  changes 
may  occur.  It  does  require  that  one  or 
more  persons  within  the  local  medium 
be  charged  with  the  responsibility  of 
staying  on  top  of  the  day  to  day  situa- 
tion. 

Here  is  a  list  of  some  of  the  major 
things  which  any  well-informed  local 
medium  should  know  or  do  to  effect 
a  better  job  in  selling  its  time  or  space 
— and  to  help  its  present  clients  in  get- 
ting the  necessary  data  to  evaluate  their 
activities  in  the  market.  Remember,  the 
concern  here  is  with  problems  of  na- 


tional or  the  large  regional  advertisers. 

(1)  Maintain  a  close  working  contact 
with  responsible  decision-making  exec- 
utives in  local  food  and  drug  chains, 
large  independent  retailers,  brokers  and 
wholesalers. 

(2)  Know  the  answers  to  questions 
such  as  these: 

Where  do  the  local  chains  warehouse? 
How  do  they  distribute?  What  are  their 
main  product-handling  policies?  Display 
policies? 

What  new  products  are  being  tested, 
or  are  to  be  tested,  in  the  market? 
Where?  What  results? 

What  are  the  relative  positions  of  the 
major  competing  products  in  a  given 
advertised  field?  Are  there  trends  in 
position  change? 

Have  there  been  major  product 
launching  failures?  Why?  Any  outstand- 
ing promotional  successes? 

What  major  pricing  changes  are  tak- 
ing place? 

What  products  are  running  or  plan 
to  run  special  store  promotions? 

What  are  the  local  trends  in  store 
label  versus  national  or  regional  brand 
products? 

What  are  the  distribution  policies  of 
the  major  advertisers?  Any  indications 
of  change? 

Are  there  any  strange  or  unusual  sit- 
uations in  the  market? 

Not  all  clients  nor  all  marketing  men 
will  ask  for  help.  But  all  local  media 
should  be  current  with  the  answers  for 
the  certain  value  the  knowledge  will  be 
to  them  in  doing  a  better  equipped  sell- 
ing job. 

With  every  passing  day,  the  market- 
ing man  assumes  a  more  important  role 
in  establishing  the  framework  and  the 
plans  in  which  product  selling  activi- 
ties take  place.  The  better  informed  he 
becomes,  the  more  certain  of  success 
are  his  plans.  The  more  successful  his 
plans,  the  greater  will  be  the  exploita- 
tion dollars  spent  in  local  media  to 
move  the  product  in  the  market  place. 


Patrick  H.  Gorman,  b.  May  22,  1915,  San  Juan,  Puerto 
Rico.  Started  advertising  career  with  American  To- 
bacco, beginning  in  field  sales  training  in  1938  and 
becoming  advertising  manager  for  Pall  Mall  in  1943. 
Switched  to  Philip  Morris  &  Co.  as  advertising  manager 
on  such  brands  as  Philip  Morris,  Marlboro,  Dunhill  and 
Spud  cigarettes  and  Revelation  and  Bond  Street  smok- 
ing tobaccos.  Joined  Vick  Chemical  Co.  in  1952,  be- 
coming president  and  chairman  of  the  board  of  sub- 
sidiary Alfred  D.  McKelvy  Co.  (Seaforth  Div.,  Prince 
Matchabelli  Inc.).  Joined  Bryan  Houston  Inc.  in  1956, 
is  now  vice  president  and  director  of  marketing. 


mmmmmmmmmmm 


Broadcasting 


October  6,  1958 


Page  119 


EDITORIAL 


Better  Buy  by  Buick 

BUICK  had  little  choice.  If  its  cars  don't  sell  this  year — well, 
there'll  surely  be  more  Fords  (and  Chryslers)  in  the  future.  So 
it's  only  natural  that  Buick's  management  and  agency,  McCann- 
Erickson,  elected  the  broadcast  media  their  No.  1  salesman. 

It  is  not  unusual  that  television  and  radio  are  called  in  when- 
ever a  real  selling  job  has  to  be  done.  In  this  particular  case,  as 
detailed  elsewhere  in  this  issue,  Buick's  reliance  on  television 
amounts  to  one-half  of  a  $25  million  advertising  budget  and  for 
radio  it's  another  million. 

Newspapers  are  worried,  and  for  good  reason.  For  years  they 
have  fed  heartily  and  happily  on  automotive  advertising.  Loss  of  a 
big  chunk  of  this  money  could  be  seriously  damaging  to  many 
papers  and  hurtful  in  some  degree  to  all.  They're  fighting  back, 
hoping  to  get  a  better  deal. 

It  is  conceivable  that  they  will  get  a  better  deal — temporarily — 
although  we  can  see  no  justification  for  it.  The  facts  are  plain: 
tv  and  radio  are  workhorses.  They  go  in  person  to  places  news- 
papers can't  reach  by  mail,  and  they  hit  with  unique  impact. 

The  books  are  full  of  both  radio  and  television  success  stories 
among  automobile  dealers,  and  a  fresh  piece  of  documentation  for 
tv  was  produced  just  last  week  by  TvB.  An  independent  survey, 
commissioned  by  TvB,  showed  among  other  things  that  most 
of  the  people  who  had  seen  new  Buick  advertising,  but  had  not 
seen  the  Buick  introductory  commercials  on  the  Bob  Hope  show 
last  month,  held  no  opinion  one  way  or  another  about  the  new  car. 
But  among  people  who  saw  the  commercials,  53%  like  the  car 
and  only  16%  had  no  opinion. 

That's  the  way  television  communicates.  It's  also  another  reason 
we  are  willing  to  venture  that,  if  the  car  makers  use  television  and 
radio  heavily  enough  and  wisely  enough,  the  newspapers'  traditional 
stranglehold  on  the  automotive  dollar  will  be  broken.  It  will  take 
time,  but  it  seems  inevitable  that  broadcast  media's  share  will  in- 
crease. They're  the  best  salesmen — and  they'll  prove  it. 

It  Did  Happen  Here 

SO  far  the  battle  of  the  spectrum  has  been  mostly  conversation. 
Only  a  smattering  of  thoughtful  broadcasters  have  shown  con- 
cern. Others  are  disposed  to  leave  to  the  networks,  the  engineers 
and  the  lawyers  the  discussions  on  revamping  of  allocations  which 
could  dispossess  them  from  vhf  and  fm  assignments. 

This  complacency  stems  from  a  "they  can't  do  that  to  us"  atti- 
tude. They  are  smug  in  the  notion  that  Congress  and  the  people 
would  never  stand  for  the  kind  of  dislocations  being  talked  up. 

If  nothing  to  date  has  disturbed  the  composure  of  the  entrenched 
vhf-tv  and  the  blossoming  fm  broadcaster,  let  him  take  notice  of 
what  developed  only  last  week  out  in  the  open.  Aeronautical  Radio 
Inc.,  Air  Transport  Assn.  and  five  domestic  and  international  air- 
lines petitioned  the  Court  of  Appeals  in  Washington  to  review  and 
set  aside  an  order  of  the  FCC.  This  order,  handled  as  routine  last 
April,  and  reaffirmed  by  the  FCC  last  July,  summarily  pre-empted 
500  megacycles  of  space  (8,500-9,000  mc)  assigned  under  inter- 
national treaty  for  "radionavigation  service"  and  reassigned  it  to 
"government"  for  a  newly  denned  service  called  "radiopositioning." 

The  action  was  made  effective  immediately.  There  was  no  public 
proceeding.  That  was  in  April.  In  July,  the  FCC  denied  a  rehear- 
ing or  reconsideration  or  a  stay  order. 

So  far,  that's  all  there  is.  No  official  explanation.  The  govern- 
ment needed  the  space.  And  government,  in  this  instance,  is  pre- 
sumed to  be  military.  Need  presumably  is  based  upon  national 
defense.  The  FCC  was  instructed  by  the  executive  branch  to  reallo- 
cate not  only  the  8,500-9,000  mc  band  but  14  bands  totaling  in 
excess  of  2,817  mc  of  the  radio  spectrum  in  the  220-10,500  mc 
region. 

We  have  said  for  months  that  space  in  the  vhf  band  used  by 
tv  and  fm  is  in  jeopardy  because  of  military  demands.  We  have 
pointed  out  that  chs.  2-6  are  particularly  vulnerable.  This  now  has 
been  substantiated  from  high  places,  despite  earlier  flat  denials. 
Enough  interest  has  been  aroused  to  cause  the  President  and  the 
cabinet  to  consider  the  whole  spectrum  problem,  and  if  the  Presi- 
dent does  not  appoint  his  own  study  group  in  the  next  few  weeks, 
it's  a  certainty  Congress  will  early  in  the  next  session  through 
legislation. 

Because  of  the  alarms  that  have  been  sounded,  we  doubt  whether 
Page  120    •    October  6,  1958 


Drav.-n  for  BROADCASTING  by  Sid  Hix 

"This  is  station  WOF-TV.  You've  just  won  a  free  trip  around 
the  world!" 


any  summary  action  will  be  taken  by  the  White  House  (which  has 
the  unequivocal  authority)  to  pre-empt  any  of  the  vhf  bands  assigned 
to  tv  and  fm  without  prior  notice.  But  this  startling  fact  confronts 
tv  and  fm  broadcasters:  If  the  FCC  (by  Presidential  edict)  can  pre- 
empt 500  mc  from  commercial  aviation  overnight,  it  can,  under 
the  same  law,  pre-empt  any  or  all  of  the  72  mc  assigned  to  ch.  2-13 
and  the  mere  20  mc  assigned  to  fm. 

Sound  Advice  on  Renewals 

A major  worry  of  every  successful  broadcaster  is  the  necessity 
of  filing  every  three  years  an  application  for  license  renewal. 
In  it  he  must  give  an  accounting,  percentagewise,  of  his  program- 
ming by  categories.  Because  this  form  hasn't  been  changed  in  a 
dozen  years,  the  statistical  breakdown  required  is  unrealistic. 

For  several  years  the  FCC,  working  in  conjunction  with  the 
Bureau  of  the  Budget  and  the  latter's  Advisory  Council  on  Federal 
Reports,  has  sought  to  modernize  and  streamline  the  renewal  forms. 
More  than  two  years  ago — at  the  NAB  convention  in  Chicago — 
the  FCC,  to  a  man,  agreed  that  the  form  should  be  amended. 

But  nothing  has  happened,  except  for  unending  conversations  of 
the  Budget  Bureau  group  with  an  FCC  staff  group. 

At  long  last,  one  new  ray  of  hope  emerges.  In  a  hitherto  un- 
reported address  before  broadcasters  of  his  home  state  of  Idaho 
last  month,  FCC  Acting  Chairman  Rosel  H.  Hyde  suggested  that 
broadcasters,  in  preparing  renewal  applications,  should  not  rely 
on  statistical  analysis  alone. 

Then  he  gave  broadcasters  a  million  dollars  worth  of  advice. 
To  quote: 

"Evidence  of  a  sense  of  responsibility,  imagination  and  creative 
interest  can  probably  only  be  given  by  some  narrative  exposition, 
rather  than  a  tabulation.  .  .  .  Mere  statistical  compliance  with  the 
government-conceived  division  of  time  might  show  lack  of  re- 
sourcefulness and  responsibility  rather  than  creative  ability." 

Mr.  Hyde  added  that  he  considered  the  statistical  breakdown 
as  perhaps  a  "useful  device  in  the  absence  of  a  better  method  of 
evaluating  overall  service,  but  not  a  formula  to  control  or  regulate 
broadcasting."  The  premise  of  the  competitive  system,  Mr.  Hyde 
concluded,  is  that  "healthy  competition"  will  stimulate  good  broad- 
ing.  "If  a  broadcaster  shows  that  he  has  undertaken  his  respon- 
sibility in  this  manner,  the  Commission  would  be  presumptuous 
if  it  undertook  to  substitute  its  judgment  for  that  of  the  licensee 
in  its  community." 

We  wholeheartedly  agree.  We  think  broadcasters  would  be  well- 
advised  to  follow  his  advice  and  not  rely  on  cold  statistical  answers 
to  outmoded  questions  in  filing  renewals. 

This,  however,  is  not  the  entire  answer.  The  FCC  should  quit 
stalling.  It  should  amend  its  renewal  forms  to  correspond  with 
today's  facts  of  life. 

Broadcasting 


For  two  in  love,  particularly  a  client 
and  an  agency  who  are  in  love  with  sales, 
there's  a  television  station  in  Houston, 
Texas  to  light  their  way  until 
eternity  .  .  .  KPRC-TV,  the  starlit  station 
that  lights  the  way,  forever. 


EDWARD  RETRY  &  CO.,  National  Representatives 


FACTS  ABOUT  KPRC-TV  DIAMONDS  Choose 

any  one  of  the  four  basic  gems  in  television's  gamut, 

I.D.,  Chainbreak,  Minute,  or  Program,  you'll  get  clarity, 

brilliance  and  value  on  KPRC-TV.  A  trusted  station 
representative  is  your  best  adviser. 


KPRC-TV,  HOUSTON,  IS  FOREVER 


Wnnerj 


amdShl 

ForThe  6*Hme 


Champion! 


Look  at  the  ARB  score 

NOON  TO  MIDNIGHT,  MON.  THRU  FRI. 


NOV.  1956 
KUTV  39.9 

FEB.  1957 
KUTV  44.1 

JUNE  1957 
KUTV  43.0 

STAT.  N  29.9 

STAT.  N  27.0 

STAT.  N  28.9 

STAT.  C   34.2 

STAT.  C  29.0 

STAT.  C  28.2 

NOV.  1957 

FEB.  1958 
-.  ONE  WEEK  PORTION- 

MAY  1958 

KUTV  44.1 

KUTV  42.4 

KUTV  43.6 

STAT.  N  29.4 

STAT.  N  .30.0 

STAT.  N  29.3 

STAT.  C  26.1 

STAT.  C  27.8 

STAT.  C  26.8 

KUTV  44.2 

••FOUR  WEEK  PORTION- 
KUTV  43.9 

KUTV  42.7 

STAT.  N   29.9 

STAT.  C....\  25.6 

STAT.  N  30.0 

STAT.  C  25.6 

STAT.  N  29.4 

STAT.  C  27.8 

BRENT  KIRK,  Slolion  Mgr.  and  General  Soles  Mgr.; 
ROBERT  SMITH,  Nol  l  Soles  Mgr.;  KEITH  NICHOLSON,  promotion  Mg 

Represented  Nationally  by  AVERY-KNODEL,  INC. 


in  The  Salt  Lake 

Inters  ouwtain  Market 


OCTOBER  13,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


TvB  flips  open  the  record  in  inter-media  fight  for  auto  budgets 
Why  Reynolds  Metals  plunked  down  $6  million  plus  for  radio-tv 
Interview:  the  paradox  of  high  price  for  low  cost-per-thousand 
FTC  gets  tough,  lays  down  rigid  rules  for  price  advertising 


Page  33 
Page  36 
Page  58 
Page  106 


MINNEAPOLIS-ST.  PAUL  .  .  .  WDGY  is  first  morning 

.  .  .  first  afternoon  .  .  .  first  all-day  with  a  32.8%  average 
Hooper.  First  on  Pulse,  too  .  .  .  and  first  175  of  240  daytime  Pulse 
J/4  hours.  50,000  watts  plus  50.000  watt  personalities.  Talk  to  Blair, 
or  General  Manager  Jack  Thayer. 


KANSAS  CITY 


WHB 


is    first   all-day.    Proof:  Metro 


Pulse,  Nielsen,  Trendex.  Hooper;  Area  Nielsen,  96-county  Area 
Pulse.  All-day  averages  as  high  as  48.5^.  (Nielsen)  Note  too: 
50.2%  of  men  and  women  who  listen  to  top  4  K.C.  radio  stations 
listen  to  WHB.  You  get  coverage,  audience,  men  and  women — on 
WHB.  See  Blair  or  General  Manager  George  W.  Armstrong. 


NEW  ORLEANS  .  .  .  WTIX  js  first  all-day— metro  and 
area.  BULLETIN:  New  52-County  Area  Pulse  (Texas  to  Florida) 
shows  WTIX  way  out  front  morning,  afternoon,  evening.  That's 
what  5,000  watts  and  690  kc.  have  done!  Other  data:  Hooper: 
32.8%.  Pulse:  360  of  360  daytime  M  hours;  499  of  504  overall  hi 
hours.  Talk  to  Adam  Young  ...  or  WTIX  General  Manager  Fred 
Berthelson. 

MIAMI  .  .  .  WQAM  is  first  .  .  .  all-day.  Proof:  Hooper 
(40.5%)  .  .  .  and  first  in  264  of  264  quarter  hours;  Pulse  ...  432 
of  432  quarter  hours;  South  &  Central  Florida  Area  Pulse  .  .  . 
also  Trendex.  Next  time  you're  in  Miami,  hear  for  yourself  the 
sounds  that  make  it  so.  See  Blair  ...  or  General  Manager  Jack 
Sandler. 


WD6Y  Minneapolis  St.  Paul 

REPRESENTED  BY  JOHN  BLAIR  &.  CO. 

WHB..  Kansas  City 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 

WTIX  New  Orleans 

REPRESENTED  BY  ADAM  YOUNG  INC. 

WQAM  Miami 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 


CO/ 


MING 
SOON: 

KOMA 

»0,000  WAV! 

LAHOMA  C 


get  the  picture 


This  gallery  of  famous  faces 
points  up  a  pet  theory  of 
ours.  Way  we  see  it,  most 
television  stations  today 
are  up  to  their  transmitters 
in  half -hour  run-of-the-reel 
dramas,  and  long-long, 
late-late  movies.  A  good 
deal  of  it  pap. 

As  most  of  the  popular 
magazines  have  discovered, 
there's  been  a  wide  swing 
in  readers'  tastes  from 
fiction  to  feature.  The 
same,  we  think,  holds  true 
for  viewers. 

They're  looking  for  what 
could  be  called  Realism  . . . 
articulate  people  discussing 
current  subjects  without 
the  stranglehold  of  network 
censorship  . . .  and  great 
artists  performing  LIVE 
with  the  electric  immediacy 
of  the  theater. 


Some  three  years  ago,  KCOP 
originated  Live  Personality 
Shows  in  Los  Angeles,  and 
we've  gone  strong  for  them 
since.  Currently,  Tom 
Duggan  and  George  Jessel, 
and  their  starspangled  guests 
spin  out  13  night-hours 
of  delightful  entertainment 
each  week.  And  more 
cooking. 

As  a  Hollywood  station, 
we've  been  fortunate  in 
having  our  studios  graced 
by  the  most  illustrious 
guests  in  showbusiness  . . . 
as  these  pictures  verify. 
We'd  need  several  more 
pages  to  show  them  all. 

There's  more  to  come  in  our 
Fall  picture  and  we  think 
it's  sharp  and  entertaining. 


1000  N.  CAHUENGA, 
HOLLYWOOD  38,  CALIFORNIA 


Represented  nationally 

by  Edward  Petry  &  Co.,  Inc. 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


Every  fall,  football  rivalry  is  foremost  in 
its  appeal  to  American  sports  enthusiasts 
Equally  outstanding  in  its  field  is 
WGAL-TV's  unique  multi-city  coverage 
which  costs  you  less  by  far  than 
single-city  coverage.  Pioneer  Channel  8 
station  WGAL-TV  is  first  with  viewers 
in  Lancaster,  Harrisburg,  York, 
as  well  as  in  numerous  other  cities 
including:  Reading,  Gettysburg, 
Hanover,  Lebanon,  Chambersburg, 
Lewistown,  Carlisle,  Shamokin. 

$6  2/3  billion  annual  income 
$3  3/4-  billion  retail  sales 
9^2,661  TV  sets 


WGAL-TV 

CHANNEL  8-Lancaster,  Pa. 

NBC  and  CBS 


STEINMAN  STATION  .  Clair  McCollough,  Pres. 


AMERICA'S   1 0th  TV  MARKET 


NBC 

and 

&  CBS 


316,000  WATTS 


Representative:  The  MEEKER  Company,  Inc.  •  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


Page  4    •    October  13,  1958 


Broadcasting 


closed  circuit 


CARRYING  THE  WORD  •  Decision  of 
CBS  to  drop  one  of  its  two  uhf  stations 
(ch.  18  WHCT-TV)  and  affiliate  with  ch.  3 
WTIC-TV  Hartford  (story  page  120)  was 
received  with  mixed  feelings  at  FCC. 
Members  of  FCC  were  personally  told  of 
move  last  Thursday  by  William  B.  Lodge, 
CBS  vice  president  of  affiliate  relations  and 
engineering,  and  Joseph  H.  Ream,  Wash- 
ington vice  president.  Concern  was  ex- 
pressed over  effect  of  another  uhf  station 
demise  upon  mixed  allocations  structure 
and  in  light  of  FCC's  current  consideration 
of  both  Network  Study  Report  and  cur- 
rent but  unrelated  reappraisal  of  uhf-vhf 
allocations. 

By  dropping  Hartford  uhf,  CBS  evens 
count  with  NBC,  which  on  Oct.  1  went 
dark  with  its  ch.  17  WBUF-TV  Buffalo 
and  affiliated  with  ch.  2  WGR-TV.  Each 
network  now  is  operating  one  uhf — NBC's 
ch.  30  WNBC  (TV)  Hartford-New  Britain 
and  CBS'  ch.  18  WXIX-TV  Milwaukee. 
Since  1952  lifting  of  freeze,  144  uhf  sta- 
tions and  33  vhfs  have  been  deleted,  ex- 
cluding CBS  Hartford  station. 

• 

STRATEGIC  RETREAT  •  It's  consid- 
ered virtual  certainty  that  before  general 
meeting  of  affiliates  in  New  York  Oct. 
22-24  NBC-TV  will  come  out  with  fresh 
statement  on  1959  Daylight  Saving  Time 
plans,  at  least  compromising  its  proposal  to 
have  Standard  Time  stations  pay  line 
charges  for  delayed  programs  in  DST 
months  [At  Deadline,  Aug.  18].  Original 
proposal,  it  was  estimated,  would  have  cost 
NBC-TV's  approximately  115  Standard 
Time  affiliates  5*4%  of  their  network 
revenues.  Since  then,  CBS-TV  has  taken 
position  that  delivery  of  programs  is  "basic 
responsibility"  of  networks  and  announced 
it  will  spend  over  $1  million  for  extra 
circuits  and  videotape  operation  in  1959 
DST  period  without  asking  affiliates  to 
defray  any  part  of  cost  [At  Deadline, 
Sept.  8].  ABC-TV  officials  have  said  that 
they  too  will  stick  to  no-charge  policy, 
o 

In  move  to  beef  up  its  sales  department, 
CBS-TV  network  is  expected  shortly  to 
move  Ed  Bunker,  now  vice  president  and 
director  of  affiliate  relations  [see  Our  Re- 
spects, page  28],  into  new,  important  sales 
post,  working  with  sales  vice  president 
^om  Dawson.  When  move  comes — about 
middle  of  this  month — Carl  Ward  is  slated 
to  move  up  from  national  manager  of 
affiliate  relations  to  take  over  Mr.  Bunker's 
job. 

• 

TV  TARGET  DATE  •  To  expedite  new 
evaluation  of  tv  allocations,  FCC  will  meet 
periodically  with  its  special  staff  in  hope 
of  action  by  year  end.  First  such  session 
probably  will  be  held  this  week,  at  which 
staff  will  give  status  report.  Final  action, 


however,  can  not  be  taken  until  return  of 
FCC  Chairman  John  C.  Doerfer  from  Eu- 
ropean telecommunications  conference  in 
Geneva,  expected  in  mid  or  late  Novem- 
ber. To  be  determined  is  future  course  of 
allocations,  i.e.,  whether  there  should  be 
mixed  uhf-vhf  assignments  in  specific  mar- 
kets, whether  uhf  should  be  abandoned, 
which  inevitably  would  mean  shorter  vhf 
separations  and  use  of  directional  anten- 
nas, or  whether,  to  provide  freer  com- 
petition everywhere,  there  should  be  full 
transition  ultimately  to  uhf. 

• 

FCC  staffers  working  on  tv  allocations 
problems  are  wearing  broad  smiles  these 
days.  Reason  is  that  Commission  has  au- 
thorized them  to  spend  $10,000  to  buy  na- 
tionwide, county-by-county  Nielsen  Cover- 
age Study  No.  3  [Lead  Story,  August  25]. 
For  first  time,  FCC  staff  feels,  it  will  have 
tool  giving  them  hard  and  fast  figures  on 
people's  viewing  habits  area  by  area  and 
more  particularly  how  uhf  stacks  up  with 
vhf  both  in  viewing  and  in  set  distribution. 
• 

ACTION  •  It  looks  as  though  FCC,  at 
long  last,  is  going  to  act  on  revision  of 
archaic  license  renewal  forms  which  re- 
quire stations  to  give  accounting  of  pro- 
grams by  categories  and  commercial  vs. 
sustaining,  public  service,  etc.  Revision  of 
forms  has  been  kicking  around  for  several 
years  [Editorial,  Oct.  6].  Staff  has  con- 
tended it  had  been  preoccupied  with  higher 
priority  assignments  and  could  not  com- 
plete its  recommendations  after  confer- 
ences with  Budget  Bureau  and  Advisory 
Council  on  Federal  Reports,  but  FCC  last 
week  told  staff  to  get  busy. 

• 

Look  for  early  assignment  of  Charles 
H.  Colledge,  NBC  vice  president  in  charge 
of  tv  network  facilities  operations,  to  im- 
portant post  in  RCA  Industrial  Electronic 
Products  Div.,  headed  by  Ted  Smith.  Move 
is  expected  about  Nov.  1.  Mr.  Colledge' s 
successor  at  NBC  not  yet  designated. 
• 

COX  REPORT  •  While  no  deadline  has 
been  set,  Senate  Commerce  Committee 
staff  report  of  Kenneth  Cox,  Seattle  attor- 
ney, and  Nicholas  Zapple,  committee  com- 
munications expert,  should  be  completed 
within  next  few  weeks.  Mr.  Zapple  con- 
ferred with  Chairman  Warren  G.  Mag- 
nuson  (D-Wash.)  and  Mr.  Cox  in  Seattle 
during  past  fortnight.  Mr.  Cox  bore  brunt 
of  interrogation  of  witnesses  in  all  phases 
of  television  during  proceeding,  which  ran 
intermittently  for  three  years.  He  was 
given  carte  blanche  by  committee  before 
adjournment  last  August  to  issue  report  as 
staff  document. 

• 

Plough  Inc.,  drug-proprietary  firm, 
which  owns  four  radio  stations  (WMPS 
Memphis,  WJJD  Chicago,  WCAO  Balti- 


more, WCOP  Boston)  is  shifting  from  net- 
work to  selective  spot  radio  effective  this 
month.  Through  Lake-Spiro-Shurman  Inc. 
it  plans  to  spend  roughly  $500,000  in  ra- 
dio spot  in  lieu  of  like  amount  expended 
during  past  two  years  on  news  sponsor- 
ship of  NBC's  weekend  Monitor. 

• 

SECOND  LOOK  •  More  than  cursory  at- 
tention is  being  given  by  FCC  to  Storer 
Broadcasting  Co.'s  $4.4  million-plus  pur- 
chase of  ch.  6  WITI-TV  Milwaukee  and 
related  plan  to  sell  or  abandon  ch.  12 
WVUE  (TV)  Wilmington-Philadelphia, 
which  went  dark  Sept.  13.  FCC  considered 
WITI-TV  transfer  last  Wednesday  and, 
after  animated  discussion,  decided  to  defer 
action  until  this  week.  Comr.  Robert  T. 
Bartley  apparently  is  winning  support  for 
his  long-held  view  that  when  multiple 
owner  seeks  to  buy  additional  facilities, 
hearing  ought  to  be  held  to  develop  full 
information. 

• 

While  not  much  has  been  said  about  it, 
RCA  has  embarked  in  astronautical  field 
with  plans  for  vast  expansion.  It  has  estab- 
lished new  Astro-Electronics  Div.  at 
Heightstown,  N.  J.,  about  five  miles  from 
its  Princeton  laboratory .  While  it  now  is 
utilizing  plant  on  about  five  acre  site, 
housing  staff  of  120,  it  has  acquired  70- 
acre  area  in  anticipation  of  expansion  in 
newest  of  scientific  industrial  fields. 
• 

DID  ROOSTER  LAY  EGG?  •  Not  if 

impact  was  what  WJZ-TV  Baltimore  had 
in  mind  when  it  distributed  live  roosters  to 
agency  people  and  others  last  week  to  pro- 
mote its  fall  program  schedule  as  "some- 
thing to  crow  about."  Some  recipients, 
chicken-hearted,  protested  such  treatment 
of  fowls;  others  thought  it  "dramatic  pro- 
motion." But  nobody  questioned  that  ar- 
rival of  chickens  created  attention  (and  no 
little  consternation  in  some  cases).  Disposi- 
tion varied.  In  New  York  one  agency 
called  humane  society  pick-up  service,  was 
told  that  at  $1  per  call  society  had  already 
picked  up  21  roosters. 

• 

Color  television  set  owners  constitute 
elite  and  influential  market,  better  paid, 
better  educated  and  more  civic-minded 
than  average  citizen.  This  tentative  find- 
ing from  preliminary  report  on  NBC- 
BBDO  "Colortown,  USA"  project,  issued 
two  years  ago  [Advertisers  &  Agencies, 
Oct.  15,  1956],  is  understood  to  be  con- 
firmed and  documented  in  first  formal 
"Colortown"  report,  due  for  release  today 
(Monday).  Findings  will  be  promoted  to 
show  sponsors  that  by  using  color  they 
get  something  extra  while  at  same  time  in- 
creased use  of  color  should  help  build 
color  tv  audiences.  At  present,  cost  of 
color  on  NBC  is  basically  same  as  black- 
and-white. 


Broadcasting 


October  13,  1958    •    Page  5 


o 


October  24th,  .1948.  was  the  day  of  the  first  telecast  on 
WJBK-TV.  Since  that  date,  WJBK-TV's  history  has  been 
e  of  steady  advancement  and  performance  in  the  Detroit 
arket,  consistently  Detroit's  No.  1  audience  rated  sta- 
rt, just  as  it  is  in  the  latest  ABB  (August,  1958).  Today 
JBK-TV  in  Michigan's  only  fully  equipped  color  station 
d  Michigan's  only  television  operation  with  video-tape 
cilities.  This  progressive  leadership  will  continue  to  give 
?  finest  and  most  advanced  television  to  1,900,000  TV 
Dies— and  sales  results  for  WJBK-TV  advertisers  in  the 
tion's  fifth  market.  Represented  by  the  K  ATZ  AGE: 


'Famous  on  the  local  scene 


CHANNEL 

100,000 


DETROIT 

WATTS 


C^f  ©torer  Television 


WJBK-TV     WOW-TV      W8PD-TV  WAGA-TV 

Detroit  Cleveland  Toledo  Atlanta 

National  Sales  Offices:  625  Madison  Ave.,  New  York  22,  Plaza  1-3940  •  230  N.  Michigan  Ave.,  Chicago  1,  Franklin  2-6498 


THE  WEEK  IN  BRIEF 


Ifs  War  for  Auto  Dollar — New  tv  guns  are  rolled  out  in 
battle  over  Buick  media  allocations  as  TvB  distributes  file 
of  case  histories  demonstrating  television's  power  to  move 
cars  and  its  increasing  share  of  the  dealer  dollar.  Page  33. 

Reynolds'  Mettle — Nation's  second  largest  aluminum 
company  bares  its  broadcast  teeth,  explains  why  it  spends 
over  $6  million  in  tv  and  radio  to  promote  not  only  alu- 
minum usage,  but  also  Eskimo  Pies  and  "community  good- 
will." Page  36. 

Commissionable  Confusion — Weiss  &  Geller  sues  former 
client  Bon  Ami  Co.  to  recover  commissions  past,  present  and 
future;  Bon  Ami  hints  counterclaim  is  in  works.  Star  of 
pending  court  battle  is  barter  tv.  Page  41 . 

From  Smokes  to  Mouthwash,  Cosmetics  and  Fizzies — R. 

J.  Reynolds  Tobacco  merger  with  Warner-Lambert  pends. 
Both  are  leading  national  advertisers  in  the  broadcast  media. 
Page  42. 

Sportsman  and  Lion  Head — They  team  up  in  national  spot 
tv  spurt  aimed  at  Christmas  shoppers.  A  preview  of  a  men's 
toiletries  tv  commercial.  Page  42. 

Carlock  Quits — Leaves  Calkins  &  Holden  because  of  "dif- 
ferences" with  his  partners.  It's  reported  that  climax  was  fail- 
ure of  C&H  to  merge  with  Burke  Dowling  Adams.  Page  46. 

What  Price  Competition? — Red  Quinlan,  American  Broad- 
casting-Paramount Theatres  vice  president  in  charge  of  WBKB 
(TV)  Chicago,  is  a  man  who  knows  his  corporate  pressures 
and  lives  to  tell  the  tale.  As  his  novel,  The  Merger,  is  readied 
for  publication,  Mr.  Quinlan  elaborates  in  a  Broadcasting 
interview  on  such  tv  pressure-builders  as  competitive  pricing 
and  the  network-owned  station's  bread-and-butter  assign- 
ment. Page  58.  The  Merger  reviewed.  Page  25. 

MGM-TV's  Financial  Boost — Company  has  some  $750,- 
000  allocated  for  new  production  of  tv  pilots,  considers  tape 
and  is  hoping  for  syndication  to  stations.  Lurking  over  its 
shoulder:  parent  Loew's  corporate  troubles.  Page  85. 


Price  Must  Be  Right — Trade  Commission  orders  "get  tough" 
policy  in  policing  fictitious  pricing  practices  in  all  forms  of 
advertising.  Staff  is  sent  nine-point  guide  to  follow  in  crack- 
ing down  on  violators.  Page  1 06. 

Muzak  Goes  to  Court  on  Simplex — Firm  appeals  FCC  ac- 
tion ordering  its  WBMF  (FM)  New  York  to  go  on  multiplex 
operation.  Page  108. 

ABC-TV  Cranks  Up  VTR — All  of  its  "Operation  Day- 
break" programming,  which  gets  underway  today  (Mon- 
day), and  most  existing  daytime  shows  will  be  taped  to 
permit  delivery  to  stations  at  same  clock  hours  across 
country.  Page  112. 

'Plot'  Aftermath — CBS  Moscow  bureau  ordered  shuttered 
as  Russkies  show  pique  at  "The  Plot  to  Kill  Stalin."  Kremlin 
gives  Paul  Niven  walking  papers,  says  in  view  of  anti-Soviet 
CBS  programs,  network's  Moscow  bureau  "unnecessary." 
CBS'  Michelson  views  move  as  violation  of  principles  of  mu- 
tual understanding.  Page  113. 

Papal  Recognition — Pope  Pius  XII  was  first  pontiff  to  rec- 
ognize electronic  media  as  important  factors  in  world  wel- 
fare. Besides  his  use  of  radio  and  tv,  pontiff  felt  deep  con- 
cern over  maintenance  of  decency  standards.  Television  re- 
cords for  history  the  final  hours  in  Rome.  Page  116. 

CBS  Drops  Hartford  Uhf — Network  to  affiliate  with  ch.  3 
WTIC-TV  Hartford,  only  available  vhf  affiliate  in  market. 
Stanton  says  not  to  do  so  would  risk  "serious  competitive 
disadvantage  for  the  indefinite  future."  NBC-owned  uhf 
station  is  left  competing  with  two  v's  in  area,  similar  to 
situation  NBC  found  untenable  in  Buffalo.  Page  1 20. 


Everyman's  Medium — Something  about 
television  brings  out  the  artist  in  everybody 
and  his  brother,  says  Robert  Jay  Misch  of 
Al  Paul  Lefton  agency.  To  reduce  the  over- 
crowded field  of  experts,  he  suggests  stern 
measures  in  Monday  Memo.  Page  147. 


MR.  MISCH 


Part  II  of  NAB  Conferences — Second  half  of  autumn  mem- 
bership meetings  opens  today  (Oct.  13)  in  Milwaukee,  mov- 
ing Thursday  to  Minneapolis,  then  to  Boston  and  finally  to 
Washington  for  windup  of  eight-meeting  series.  Page  88. 

News  Directors  to  Huddle — Radio-Television  News  Di- 
rectors Assn.  convenes  this  week  in  Chicago  with  a  full 
agenda  that  includes  further  exploration  of  canon  35.  Page  92. 


Making  Progress — Depth  study  of  fm  by  Indiana  U.  shows 
medium  is  making  progress  in  state,  with  14  commercial  sta- 
tions in  operation.  Operating  methods  surveyed.  Page  100. 

Space  Tv  Relays — Scientists  see  transoceanic  television  via 
passive  reflectors  orbiting  around  earth.  Space  seminar  in 
Washington  hears  predictions  that  a  number  of  satellites 
spinning  around  the  earth  may  be  answer  to  getting  tv  across 
the  seas.  Page  104. 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  36 

AT  DEADLINE    9 

AWARDS   127 

CHANGING  HANDS   121 

CLOSED  CIRCUIT    5 

COLORCASTING    50 

EDITORIAL   148 

EDUCATION   128 

FILM    85 

FOR  THE  RECORD   137 

GOVERNMENT   104 

IN  REVIEW    15 

INTERNATIONAL   114 

LEAD  STORY    33 

MANUFACTURING   117 

MONDAY  MEMO  147 

NETWORKS   112 


OPEN  MIKE    30 

OUR  RESPECTS    28 

PEOPLE   134 

PERSONNEL  RELATIONS   125 

PLAYBACK   102 

PROFESSIONAL  SERVICES   126 

PROGRAMS  &  PROMOTIONS.  .129 

STATIONS   120 

TRADE  ASSNS  88 

UPCOMING   136 


Broadcasting 


October  13,  1958   •    Page  7 


I 


results 


Products  sell  on 
Bartell  Family  Radio 
because  programing 
is  pointed  toward 
results.  Audiences  are 
kept  alert  and  respon- 
sive by  the  wonderful 
games  for  family  fun 
_a  built-in  results 
producer!  No  passive 
listening  here.  But  a 
constant  panorama  of 
excitement,  compan- 
ionship, intelligence— 
packaged  with  show-, 
manship,  scholarship 
salesmanship. 

Biggest  audiences, 
richest  audience  com- 
position are  by-prod- 
ucts of  researched 
radio. 

Bartell  Family  Radio 
is  your  must-buy  for 
BUYERSHIP,  for  sales 
results. 

Bartell  It... and  Sell  It! 


T 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 

Sold  Nationally  by  ADAM  YOUNG  INC. 


Page  8    •     October  13,  1958 


Broadcasting 


at  deadline 


Gerify  Joins  NBC  Protest 
Of  Court's  Philco  Ruling 

Michigan  broadcaster  joined  NBC  in 
asking  U.  S.  Supreme  Court  to  review  lower 
court  ruling  that  Philco  Corp.  has  right  to 
protest  license  renewals  of  WRCV-AM-TV 
Philadelphia. 

Gerity  Broadcasting  Co.,  owner  of 
WNEM-TV  Bay  City  and  WABJ  Adrian, 
both  Mich.,  told  court  Friday  if  ruling  is 
allowed  to  stand  "doors  will  be  opened 
wide  to  an  indeterminate  number  of  per- 
sons who  will  be  given  an  opportunity  to 
harass  the  broadcast  operations  of  Gerity 
Broadcasting  Co. — and  of  other  companies 
similarly  situated — in  order  to  protect  com- 
petitive positions  in  industries  having  no 
relation  to  broadcasting." 

Brief  stated  principal  owner  James  Ger- 
ity Jr.  also  was  engaged  in  other  businesses, 
among  them  meat  packing  and  commercial 
banking.  Both  advertise  on  Gerity  stations. 
If  appeals  court  ruling  stands,  Gerity  said, 
competitors  in  these  fields  would  have  right 
to  challenge  renewal  of  Gerity  stations' 
licenses. 

Appeals  court  last  June,  by  split  vote, 
ruled  that  since  Philco  was  competitor  of 
RCA  in  appliance  field  it  had  standing  to 
protest.  Philco  protested  license  renewals  of 
NBC  stations  in  1957,  charging  that  RCA's 
ownership  of  Philadelphia  outlets  consti- 
tuted unfair  competition. 

Philco  reply  to  petitions  to  Supreme  Court 
by  RCA-NBC  and  also  Gerity  are  sched- 
uled to  be  filed  by  Oct.  17. 

Bon  Ami  Starts  Its  Defense 

First  Bon  Ami  counteraction  in  Weiss  & 
Geller  breach  of  contract  suit  (see  page  41) 
was  taken  Friday  (Oct.  10)  when  cleanser 
firm's  counsel  asked  New  York  Supreme 
Court  to  vacate  warrant  of  attachment 
freezing  Bon  Ami  bank  assets.  Bon  Ami 
claims  that  while  it  is  chartered  Delaware 
(or  "foreign")  corporation,  fact  that  it 
maintains  New  York  headquarters  and  con- 
ducts principal  business  in  New  York  makes 
it  resident  of  state,  thus  can  not  be  subject 
to  such  attachment. 

Hankins  Heads  N.  C.  Broadcasters 

Jack  P.  Hankins,  WELS  Kinston,  was 
elected  president  of  North  Carolina  Assn. 
of  Broadcasters  at  Friday  (Oct.  10)  elec- 
tion. Association  met  Thursday-Friday  at 
Sedgefield  Inn,  Greensboro.  Mr.  Hankins 
succeeds  E.  Z.  Jones,  WBBB  Burlington,  re- 
tiring president.  Other  officers  elected  were 
T.  H.  Patterson,  WITN  (TV)  Washington, 
tv  vice  president;  Robert  H.  Hilker,  WCGC 
Belmont,  radio  vice  president,  and  Cecil  B. 
Hoskins,  WWNC  Asheville,  re-elected  secre- 
tary-treasurer for  fifth  term.  Next  NCAB 
meeting  will  be  held  June  18-19  at  More- 
head  Biltmore  Hotel,  Morehead  City,  N.  C. 


Mack  Illness  Verified; 
Arraignment  Set  Nov.  7 

Arraignment  of  former  FCC  Comr.  Rich- 
ard A.  Mack  was  set  for  Nov.  7  in  Wash- 
ington after  Dept.  of  Justice  attorneys  told 
U.  S.  District  Court  Judge  John  J.  Sirica 
Friday  they  had  no  objection  to  30-day  post- 
ponement request  [At  Deadline,  Oct.  6]. 
Mr.  Mack  was  indicted  by  grand  jury  for 
allegedly  selling  his  vote  in  Miami  ch.  10 
case. 

At  arraignment  of  Mr.  Mack's  friend  and 
benefactor,  Thurman  A.  Whiteside,  Oct.  3, 
Mr.  Mack's  attorneys  told  court  former 
commissioner  was  in  hospital  and  unable  to 
appear  for  30  days.  Physicians'  affidavits 
described  Mr.  Mack  as  suffering  from 
cracked  rib  and  "emotional  stress  and 
anxiety."  Government  lawyer  asked  court's 
permission  to  have  Miami  U.  S.  attorney 
check  illness.  This  was  granted  and  govern- 
ment attorney  was  told  to  report  back  in 
week.  Trial  of  Mr.  Whiteside  was  set  for 
Jan.  6,  with  bail  set  at  $1,000. 

Yoder  Denies  Program  Changes 

Protests  against  programming  changes  on 
NBC's  WNBQ  (TV)  Chicago  prompted 
vice  president  and  general  manager  Lloyd 
Yoder  to  issue  statement  Friday  that  "the 
changes  were  made  with  only  one  thought 
in  mind:  to  offer  programs  of  more  appeal 
to  more  members  of  the  Chicago  viewing 
audience." 

He  said  with  extension  of  Paar  program 
into  10:15-10:30  p.m.  (CST)  period  station 
planned  not  to  curtail  but  to  double  amount 
of  newscast  time  for  Clifton  Utley  but  that 
this  was  stymied  temporarily  by  salary  dis- 
agreement which  he  said  was  resolved  Fri- 
day (Oct.  10).  Other  programs  replaced,  he 
said,  had  little  viewer  interest. 

CBS  Was  Right  After  All 

Eighteen  months  after  Local  1212,  In- 
ternation  Brotherhood  of  Electrical  Work- 
ers, caused  cancellation  of  WCBS-TV  New 
York  remote  telecast  of  Antoinette  Perry 
awards,  National  Labor  Relations  Board 
ruled  finally  in  favor  of  CBS.  NLRB 
posted  cease  and  desist  order  with  IBEW, 
informing  union  that  CBS  Inc.  has  right  to 
give  remote  lighting  assignments  to  Local 
1,  International  Alliance  of  Theatrical 
Stage  Employes,  and  that  any  action  by 
Local  1212  to  coerce  or  harass  CBS-TV 
into  altering  assignments  was  unlawful. 
Case  has  been  in  and  out  of  court  as  well 
as  before  NLRB  since  spring  1957  [Per- 
sonnel Relations,  April  29,  1957,  et  seq.]. 

WNRC-AM-FM  Sold;  $225,000 

Station  sale  announced  Friday,  subject 
to  usual  FCC  approval: 

WNRC-AM-FM  New  Rochelle,  N.  Y.  • 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  36. 


'McCOYS'  FOR  P&G  •  Procter  &  Gamble 
Co.  signs  to  co-sponsor  The  Real  McCoys 
on  ABC-TV  Thursday  8:30-9  p.m.  starting 
Jan.  1  through  Compton  Adv.,  N.  Y.  Co- 
sponsor  of  show  since  premiere  has  been 
Sylvania  Electric  Products  Inc.  through  J. 
Walter  Thompson,  N.  Y. 

4  WEEKS  FOR  5-DAY  •  Associated  Prod- 
ucts Inc.  (5-day  deodorant),  West  New 
York,  N.  J.,  said  to  be  launching  four- 
week  spot  tv  campaign  in  about  30  markets 
on  Oct.  20,  using  station  breaks  and  ID's 
during  day  and  evening.  Agency:  Grey 
Adv.,  N.  Y. 

DATES  SET  •  National  Biscuit  Co.  (Drom- 
edary dates),  N.  Y.,  will  break  in  early 
November  with  extensive  spot  television 
campaign  using  minute  announcements  that 
will  run  through  Christmas  season.  Num- 
ber of  markets  not  revealed.  Ted  Bates, 
N.  Y.,  is  Dromedary's  agency. 

BABY  BUSINESS  •  Beech-Nut  Food 
(strained  baby  foods),  Canajoharie,  N.  Y., 
division  of  Beech-Nut  Life  Savers  Inc., 
same  city,  this  week  is  breaking  26-week 
spot  tv  campaign  with  "fair,  frequency"  in 
small  scattered  markets  throughout  its  mar- 
keting area.  Young  &  Rubicam,  N.  Y.,  is 
agency. 

CEREALS  ON  TV  •  Best  Foods  (H-O  quick 
and  instant  oat  cereals),  N.  Y.,  is  readying 
new  flight  of  moderate  schedule  of  minute 
tv  spots  in  limited  markets  (seven  markets 
on  both  East  and  West  Coasts) ,  breaking  at 
end  of  this  month  and  running  through 
first  week  of  December.  Sullivan,  Stauffer, 
Colwell  &  Bayles,  N.  Y.,  is  agency. 

FIRST  TIMER  •  Parson's  Ammonia  Co., 
N.  Y.,  in  its  first  regular  use  of  spot  tv, 
will  launch  campaign  in  four  scattered  mar- 
kets late  this  month  and  continuing  through 
early  December.  Agency:  Hedrick  &  John- 
son, N.  Y. 


Sold  by  Donald  and  Frances  Daniels  to 
Radio  Westchester  Inc.  for  $225,000.  Radio 
Westchester  is  100%  owned  by  Martin 
Stone,  radio-tv  producer  and  50%  owner 
of  WVIP  Mt.  Kisco,  N.Y.  WNRC  is  1460 
kc  with  500  w,  daytime;  WNRC-FM  op- 
erates on  93.5  mc  with  1  kw.  Plan  is  for 
WNRC  and  WVIP  to  "network"  certain 
programs  to  link  upper  and  lower  West- 
chester County. 


Broadcasting 


October  13,  1958    •    Page  9 


PEOPLE 


at  deadline 


FCC  Asks  Court  Take 
Second  Look  at  Biloxi  Case 

FCC  Friday  asked  U.  S.  Court  of  Ap- 
peals for  District  of  Columbia  for  partial 
rehearing  and  modification  of  court's  Sept. 
18  order  remanding  Commission  grant  of 
ch.  13  at  Biloxi,  Miss.,  to  Radio  Associates 
Inc.  and  mandating  FCC  to  make  basic 
findings  of  fact  (order  comparative  hear- 
ings) on  financial  qualifications  of  appli- 
cants [Government,  Sept.  22]. 

FCC,  which  made  affirmative  pre-hearing 
findings  on  financial  qualifications  in  con- 
test, said  since  financial  issue  was  not 
brought  up  by  either  Radio  Associates  or 
contestant  which  appealed  FCC  grant, 
WLOX  Biloxi,  that  (1)  court  lacks  jurisdic- 
tion to  decide  issue  "not  properly  presented 
to  it  by  the  parties"  and  (2)  court's  holding 
is  misinterpretation  of  Communications  Act 
since  Act,  as  amended  by  McFarland  Act  in 
1952,  gives  FCC  leeway  to  decide  on 
whether  to  hold  hearings  on  financial,  tech- 
nical and  other  qualifications. 

FCC  said  court  might  order  basic  find- 
ings despite  lack  of  legal  or  constitutional 
sanction  "if  no  unreasonable  burden  inimi- 
cal to  the  governing  public  interest  were 
created  thereby.  But  this  is  far  from  being 
the  case,"  FCC  said,  noting  that  such  ren- 
dering of  basic  finds  would  require  "many 
man-hours"  of  FCC  time  and  increase  cost 
of  processing  radio-tv  applications.  Com- 
mission said  not  only  financial,  but  legal 
and  technical  qualifications  would  require 
basic  findings  under  court's  interpretation. 

Commission  noted  it  used  to  let  basic 
qualifications  be  decided  in  comparative 
hearing  but  abandoned  this  "eight  or  ten 
years  ago"  for  present  policy,  which  it  felt 
was  in  keeping  with  "spirit"  of  McFarland 
Amendment  if  not  "in  fact  required"  by 
Act. 

NAB  Fall  Conference  Windup 
Scheduled  in  D.C.  Oct.  27-28 

Industry  speakers  will  join  NAB  staff 
executives  in  discussions  of  radio  and  tv 
operating  problems  at  final  meeting  of  as- 
sociation's Fall  Conference  series,  to  be 
held  Oct.  27-28  at  Statler-Hilton  Hotel, 
Washington  (early  conference  story,  page 
88). 

Radio  programming  will  include  sales 
department  panel.  Participating  will  be  J. 
Robert  Gulick,  Steinman  Stations;  Fred 
Hague,  George  P.  Hollingbery  Co.;  W. 
Frank  Harden,  WIS  Columbia,  S.  C,  and 
J.  Leo  Hoarty,  WBOF  Virginia  Beach,  Va. 
Carl  Burkland,  WAVY  Norfolk,  Va.,  will 
speak  on  news  broadcasts  and  Richard  M. 
Pack,  Westinghouse  Broadcasting  Co.,  will 
discuss  music  programming.  Ben  Strouse, 
WWDC  Washington,  will  report  for  All- 
Industry  Radio  Music  License  Committee. 


Discussion  of  radio  staff  organization 
will  be  led  by  A.  William  German,  WTBO 
Cumberland,  Md.;  Robert  B.  Jones,  WFBR 
Baltimore,  and  G.  P.  Richards,  WCEM 
Cambridge,  Md. 

Tv  cost  methods  will  be  reviewed  by 
Freeman  Cardall,  WBAL-TV  Baltimore, 
and  Richard  Stakes,  WMAL-TV  Washing- 
ton. Discussion  of  tv  station  programming 
will  include  talks  by  Kenneth  Tredwell, 
WBTV  (TV)  Charlotte,  N.  C;  Lawrence 
H.  Rogers,  WSAZ-TV  Huntington,  W.  Va., 
and  Jerome  Reeves,  KDKA-TV  Pittsburgh. 

Va.  AP's  Freeman  Awards 
Presented  to  WDBJ,  WBOF 

Virginia  Associated  Press  Broadcasters 
will  present  1958  Douglas  Southall  Free- 
man Awards  for  public  service  through  ra- 
dio journalism  to  radio  stations  WDBJ 
Roanoke  and  WBOF  Virginia  Beach  today 
(Oct.  13). 

Dr.  Walter  S.  Newman,  president  of  Vir- 
ginia Polytechnic  Institute,  will  present  the 
awards  at  the  association's  fall  meeting  in 
Roanoke.  It  is  second  time  in  four  years 
that  WDBJ  and  WBOF  have  won. 

WDBJ,  winner  in  metropolitan  classifica- 
tion for  multi-station  cities,  was  cited  for 
presentation  of  segregation  problems.  In 
non-metropolitan  classification,  WBOF  was 
awarded  for  taking  part  in  and  reporting 
the  successful  efforts  of  area  cities  to  build 
an  open  air  amphitheatre  and  produce  Paul 
Green's  symphonic  drama,  "The  Confeder- 
acy." 


NIXON  ON  CBS-MOSCOW 

Closing  of  CBS  Moscow  bureau 
by  Soviet  Russia  "is  as  significant  as 
what  has  happened  in  the  Formosa 
Straits,"  Vice  President  Richard  M. 
Nixon  said  in  Columbus,  Ohio,  late 
Oct.  9  (see  page  1 1 3).  "In  my  opinion, 
far  more  than  war,  far  more  than  our 
armies  and  navies  and  our  air  force, 
and  those  of  our  free  world  allies,  the 
leaders  of  the  Soviet  Union  fear  the 
truth,"  he  said,  speaking  on  CBS 
Radio's  The  World  Tonight. 

Vice  President  said  action  indicates 
"they  must  be  on  very  shaky  ground 
if  they  do  not  feel  that  they  can  even 
allow  a  correspondent  to  remain  in 
Moscow — and  we  must  realize  that  his 
(Paul  Niven's)  dispatches  have  in 
the  past  and  would  continue  to  be  if 
he  were  to  remain  in  the  future — to  be 
censored.  If  they  feel  that  they  could 
not  allow  him  to  stay,  because  of  one 
broadcast  that  was  made  in  the  United 
States,  it  proves  to  all  the  world  that 
the  leaders  of  the  Soviet  Union,  of 
the  Communist  empire,  do  not  want 
their  people  to  hear  the  truth." 


L.  MARVIN  KRAUTER,  formerly  vice 
president-general  manager,  Chicago  office  of 
Maxon  Inc.,  appointed  executive  vice  presi- 
dent of  Klau-Van  Pietersom-Dunlap  Inc., 
same  city. 

RUDY  ETCHEN,  formerly  public  relations 
director  of  Browning  Arms  Co.,  St.  Louis, 
named  vice  president  in  charge  of  new  busi- 
ness development  for  Erwin  Wasey.  Ruth- 
rauff  &  Ryan,  Pittsburgh. 

JULIAN  P.  BRODIE,  Lewin,  Williams  & 
Saylor  Inc.,  to  Lawrence  C.  Gumbinner 
Adv.,  N.  Y.,  as  vice  president. 

SAM  SEROTA,  formerly  WIP  Philadelphia 
executive  for  18  years,  named  WPEN  Phil- 
adelphia director  of  public  service  and 
community  relations. 

KERMIT  BLOOMGARDEN,  Broadway 
producer,  signed  by  NBC-TV  to  create  and 
produce  two  live  specials  during  next  24 
months.  Making  his  tv  debut,  Mr.  Bloom- 
garden  has  had  some  two  dozen  hits  in 
past  13  years,  current  credits  being  "The 
Music  Man"  and  "Look  Homeward  Angel." 
He  also  produced  others  such  as  "Most 
Happy  Fella."  "Diary  of  Anne  Frank"  and 
"Death  of  a  Salesman." 

DON  WATERBURY,  eastern  sales  manager 
for  Broadcast  Time  Sales,  station  representa- 
tive, N.  Y.,  to  Rambeau,  Vance,  Hopple, 
N.  Y.,  as  national  sales  manager.  With 
Broadcast  Time  Sales  past  two  years,  Mr. 
Waterbury  formerly  was  with  WABD  (TV) 
(now  WNEW-TV)  New  York  as  account 
executive  and  before  that  was  with  WOR 
New  York. 

BILL  GARGAN  JR.,  formerly  department 
head  in  charge  of  program  development, 
NBC,  joins  Kenyon  &  Eckhardt,  N.  Y..  as 
producer  in  radio-tv  commercial  production 
department. 

ELEANOR  LANIGAN,  administrative  as- 
sistant to  Edward  Bronson.  director  of  NAB 
Tv  Code  Affairs,  resigned  to  join  WMAL 
Washington  as  sales  service  supervisor,  effec- 
tive Oct.  13. 

MILTON  WESTERMAN,  formerly  sales 
manager  of  KMGM-TV  Minneapolis-St. 
Paul  (now  KMSP-TV),  appointed  vice  presi- 
dent-sales for  Midwest  of  Jaymark  Films 
Corp.,  N.  Y. 

WYNN  LOEWENTHAL,  formerly  with  ad- 
vertising-publicity department  of  Warner 
Bros.  Pictures,  N.  Y.,  to  newly-created  post 
of  director  of  promotion-publicity  for  Tele- 
star  Films  Inc.,  N.  Y.,  distributor  of  tv  film 
serials. 

IRWIN  S.  LAMM,  formerly  with  sales  pro- 
motion department  of  Forjoe  Inc.,  N.  Y., 
station  representative,  to  research  depart- 
ment of  ABC  Films  Inc.,  N.  Y.,  replacing 
ALAN  J.  LEVINE,  resigned  to  freelance  in 
producing  field. 

WILLIAM  H.  MAYNARD  JR.,  formerly 
copy  chief,  Grant  Adv.,  and  prior  to  that 
with  BBDO,  joins  Ted  Bates,  N.  Y.,  as 
copywriter. 


Page  10    •     October  13,  1958 


Broadcasting 


WHAS-TV 

LOUISVILLE 


IF  IT  IS  BIG 

and  IMPORTANT, 
it  s  on  WHAS-TV 


WHAS  TELETHONS 
HAVE  RAISED 
$1,000,110 
FOR  HANDICAPPED 
CHILDREN 


$1,000,110  has  been  contributed  to  six 
WHAS  Telethons.  Professional  produc- 
tion, ability  to  demonstrate  the  need, 
good  talent,  much  of  it  from  WHAS- 
TV's  own  staff,  and  viewers'  confidence 
that  their  money  would  be  spent  wisely 
prompted  the  overwhelming  response. 
Their  money  has  built  classrooms  and 


formed  operations,  purchased  artificial 
limbs  and  a  muscular  dystrophy  bus  .  .  . 
tested  the  hearing  of  95,000  children, 
established  Kentucky's  first  cancer  clinic 
for  children  and  first  cleft  palate  and 
harelip  clinic,  and  much,  much  more. 

When  BIG,  IMPORTANT  things  are 
accomplished  in  Louisville  television, 
they're  accomplished  on  WHAS-TV. 


playgrounds,   trained   instructors,  per- 

Your  Advertising  Deserves  WHAS-TV  Attention  .  .  . 
with  the  ADDED  IMPACT  OF  PROGRAMMING  OF  CHARACTER ! 


WHAS-TV 

Foremost  In  Service 
Best  In  Entertainment 


WHAS-TV     CHANNEL  1  1 ,  LOUISVILLE 
316,000  WATTS  —  CBS-TV  NETWORK 
Victor  A.  Sholis,  Director 

Represented  Nationally  by 
HARRINGTON,  RIGHTER  &  PARSONS,  INC. 


October  13,  195S    •    Page  11 


ECONOMEE'S  NEW  STAR-SPANGLED  RATING  WINNER 

WEST  POINT 


SCORING  FIRST  RATINGS   LIKE  THESE: 


BOSTON    ...  43.5 

BUFFALO  27.7 

MINNEAPOLIS  32.3 

CHARLESTON   28.2 


PITTSBURGH 
OMAHA 
SYRACUSE 
PROVIDENCE 


52.5 
42.0 
33.8 
37.5 


SOURCE:  ARB  AND  PULSE 


ACTION!  GALLANTRY!  EXCITEMENT!  Individually 
or  together,  these  two  series  with  proved  audience 
appeal  pack  a  selling  wallop  that  will  top  your  com- 
petition, help  increase  your  sales  fast! 


2    POWER-PACKED    PRESTIGE    SHOW  Si 


SBtfSATlOMAL  "ANNAPOLIS'*  RE-RUN  RATINGS: 


COLUMBIA,  S.C 


BALTIMORE 


JOPLIN- 
PITTSBURGH 


RE-RUN     RE-RUN  RE-RUN 

39.1  24.5  22.8 


CHARLOTTE 


LAS  VEGAS  SALT  LAKE  CITY 


RE-RUN     RE-RUN  RE-RUN 

28.7  26.5  34.7 


SEATTLE-TACOMA 


NORFOLK 


RE-RUN     RE-RUN  RE-RUN 

28.4  22.9  20.8 


SOURCE:  ARB  AND  PULSE 


DAYTON 

PITTSBURGH 

RE-RUN 

RE-RUN 

33.0 

44.2 

WITH    UNLIMITED    R  AT  ING- OPPORTUNITIES! 


ALL  THE  IMPACT  OF  A  21  GUN  SALUTE 

JA  IVIEIM  OF  m+  // 

Annapolis 

SCORING  FIRST"  RATINGS  LIKE  THESE: 


BOISE   28.6 

CHARLESTON  33.0 

BUFFALO   26.0 

JACKSONVILLE   31.0 


NEW  ORLEANS  49.5 

PEORIA   32.5 

DAYTON  28.4 

BATON  ROUGE   29.1 


TIMELY!  VITAL!  Win  community  praise  for  out- 
standing public  service.  Both  series  available  for 
full  or  alternate  sponsorship  or  as  spot  carriers  to 
fit  your  sales  and  programming  needs. 


Always  Remember: 
the  BIG  GAME 

In  Radio 
Is  the 
ADULT 

AUDIENCE . . 


If  you  want  to  bag  the 
folks  who  can  buy  in 
the  rich  Rochester  ter- 
ritory, keep  your  sales 
message  on  the  track  of 
the  ADULT  audience, 
the  folks  who  tune  to 
station  WHEC! 


*PULSE  REPORT-Rochester  Metropolitan  Area 
Audience  Composition  Data    —    March,  1958 


BASIC  CBS 

AM-TV 

ROCHESTER 


REPRESENTATIVES:  EVERETT  McKINNEY,  INC. 
NEW  YORK    •     CHICAGO    •    LOS  ANGELES    •    SAN  FRANCISCO 


Page  14 


October  13,  1958 


Broadcasting 


IN  REVIEW 


WSBT-TV 


SOUTH  BEND,  INDIANA'S 
DOMINANT  STATION 


PRIMARY  COVERAGE— 
752,580  TV  VIEWERS  IN 
PROSPEROUS  MICHIANA* 


THE  BING  CROSBY  SHOW 

Ordinary  criticism  cannot  be  applied  to 
such  an  extraordinary  personality  as  Bing 
Crosby.  This  star  has  done  so  much  and 
been  so  much  that  the  image  of  what  he  was 
constantly  obscures  the  fact  of  what  he  is. 
On  Oct.  1 ,  Der  Bingle  was  not  the  Crosby  of 
1928 — bubbling,  buoyant — nor  the  one  of 
1938 — romantic,  quixotic — nor  even  the  in- 
souciant Crosby  of  1948,  when  it  first  be- 
came evident  that  America's  number  one 
pop  singer  was  losing  his  voice. 

Ten  years  later,  his  voice  is  almost  gone. 
Bing  almost  whispered  songs  like  "True 
Love"  and  "Far  Away  Places"  on  his  ABC- 
TV  special.  By  sheer  force  of  personality 
(and  superior  accompaniment)  the  songs 
were  made  pleasurable  if  not  exciting. 

The  Bing  Crosby  of  1958  is  affable, 
amusing,  always  relaxed,  never  surprised 
and  never  surprising.  The  theme  of  his  spe- 
cial revue  was  nostalgia.  The  pace  was  slow 
like  a  shallow  stream  in  mid-summer.  Dean 
Martin,  so  akin  to  his  host  in  song  and 
slouch,  was  a  faint  reminder  of  what  Bing 
once  was.  Patti  Page  was  an  excellent  foil 
for  the  two  crooners  in  two  medleys.  Only 
gospel  singer  Mahalia  Jackson  ruffled  the 
revue's  placid  course  with  a  magnificent  in- 
terpretation of  "Summertime,"  which  drew 
even  the  approval  of  the  determinedly  blase 
Martin. 

At  the  end  of  the  agreeable  hour,  the 
aura  of  a  myth  still  hung  about  Bing  Crosby, 
but  it  did  not  gleam  as  brightly.  This  ques- 
tion therefore  remains:  Can  a  man  be  criti- 
cized for  not  being  now  the  myth  that  he 
once  was?  And  can  a  viewer  be  disappointed 
because  he  expected  more  than  a  mortal, 
subject  to  time's  erosion,  can  give?  By 
normal  standards,  surely  not.  But,  it  must 
be  understood,  Bing  Crosby  has  never  been 
an  ordinary  man. 

Production  costs:  Approximately  $300,000. 
Sponsored    by    Oldsmobile   Div.,  General 

Motors  Corp.,  through  D.  P.  Brother  & 

Co.,  Detroit,  on  ABC-TV,  Oct.  1,  9:30- 

10:30  p.m.  EDT. 
Producer-director:  Bill  C  oiler  an;  writer:  Bill 

Morrow;  special  material:  Sammy  Cahn; 

music  supervisor:  Buddy   Cole;  special 

effects:  John  Hoppe. 
Featured  dancers:  Tom  Hanson  and  Thelma 

Tadlock. 

NAKED  CITY 

That  murky  realism  continentals  get  into 
their  movies  once  was  explained  away  by 
Bob  Hope  when  he  said,  "They  just  use 
dirty  lenses."  Naked  City  achieved  a  high 
degree  of  realism  in  its  Sept.  30  premiere; 
and  it  got  the  elusive  quality,  not  only  in 
the  slums  where  the  action  started,  but  also 
in  the  washed,  clean-silhouetted  New  York 
streets. 

Producer-narrator  Bert  Leonard's  cam- 
eras sympathetically  followed  the  misfor- 
tunes of  Arturo,  a  Puerto  Rican  youth  sen- 
sitively played  by  Pat  De  Simone.  If  the 
thoughtful  commentary  seemed  lenient  with 
a  would-be  cop-killer,  it  lent  depth  to  the 
character  and  gave  the  viewer  an  empathy 
not  usually  felt  toward  young  hoodlums. 

After  the  tense,  monosyllabic  opening  in 

Broadcasting 


Here's  How 
WSBT-TV  DELIVERS 
the  South  Bend-El khart 
TV  Audience 


WSBT-TV 

30  PROGRAMS 


TOP  RATED  50  TV  PROGRAMS  IN 
SOUTH  BEND-ELKHART  MARKET 


WSBT-TV  CARRIES  

•  The  Top  7  programs 

•  8  of  the  top  10  programs 

•  17  of  the  top  25  programs 

•  30  of  the  top  50  programs 


ARB  Ratings— June  17-23 


No  other  station  or  combination  of  stations  comes 
close  to  WSBT-TV  in  the  number  of  top-rated  shows 
carried.  Further  proof  of  this  overwhelming  viewer 
preference  is  the  fact  that  WSBT-TVs  10  P.M.  news 
broadcast  is  one  of  the  highest-rated  local  or  national 
newscasts  in  the  Nation!  .  .  .  You're  paying  for  audi- 
ence—get it  with  WSBT-TV.  Ask  your  Raymer  man  for 
details  or  write  to  this  station. 


*15  counties  in  Northern  Indiana  and 
Southern  Michigan.  UHF  sot  count,  209,050 
—3.6  persons  por  family. 


WSBT 


CBS...   A    CSS   BASIC   OPTIONAL  5TATI 


SOUTH 
BEND/ 
I  N  D. 

CHANNEL 

22 


ASK  PAUL  H.  RAYMER  COMPANY  •  NATIONAL  REPRESENTATIVE 


October  13,  1958 


Page  15 


As  much  as  the  events  of  the  day,  adver- 
tisers' products  and  services  are  news  in 
the  markets  of  America.  Personal  super- 
vision by  representatives  of  the  fast- 
working,  hard-selling  merchandising  de- 
partments of  Storer  stations,  working 
with  13  food  chains  (approximately  750 
supermarkets)  and  4  drug  chains  (approx- 
imately 220  drug  outlets),  present  this 
important  news  at  the  point  of  purchase. 

Stores  town  cxiere 

It  is  the  vital  function  of  the  merchan- 
dising town  crier  to  take  advantage  of 
the  impact  of  a  Storer  broadcast  and 
convert  response  into  sales. 

The  Storer  Broadcasting  Company  has  a 
special  MERCHANDISING  DIVISION 
created  to  serve  advertisers  on  all  Storer  j 
stations.  For  full  details,  write  the  New 
York  National  Sales  Office  of  Storer 
Broadcasting. 


J 


|^|  Storer  Br oaxic  acting  Cbmpa,njr 


WSPD-TV    WJW-TV     WJBK-TV  WAGA-TV 


Cleveland 


WSPD 

Toledo 


WJW 

Cleveland 


WJBK 

Detroit 


WIBG 

Philadelphia 


WWVA 

Wheeling 


WAGA 

Atlanta 


WGBS 

Miami 


National  Sales  Offices:  625  Madison  Ave.,  New  York  22,  PLaza  1-3940  •  230  N.  Michigan  Ave.,  Chicago  1,  FRanklin  2-6498 


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KDUB-TV 

LUBBOCK,  TEXAS 

KP  AR-TV 

ABILENE  •  SWEETWATER 

KED Y-TV 

BIG  SPRING,  TEXAS 


President  &  Gen.  Mgr.:  W.  D.  "Dub"  Rogers 
Nat'l.  Sales  Mgr.:  John  Henry   


IN   REVIEW  CONTINUED 

the  Puerto  Rican  household,  Assistant  De- 
tective Halloran's  entrance  was  a  decided 
let-down.  The  introduction  of  cyphers  like 
Halloran  and  his  family  into  a  series,  in- 
stead of  characters  per  se,  generally  is  cal- 
culated to  let  viewers  identify  themselves 
with  the  hero  each  week.  Nothing  new  was 
added  to  the  oft-seen  relationship  between 
the  newly-promoted  detective  and  his  men- 
tor, Lt.  Muldoon. 

High  points  of  the  opening  production: 
a  cleverly  photographed  chase  through  what 
appeared  to  be  genuinely  surprised  crowds 
and  the  capture  in  the  New  York  Coliseum. 
As  cameras  came  to  rest  on  the  grief-be- 
wildered parents  of  the  Puerto  Rican  boy,  it 
became  obvious  that  the  writing-production 
talent  behind  Naked  City  could  make  it  a 
standout  series. 

Production  costs:  Approximately  $35,000. 

Sponsored  by  Brown  &  Williamson  Tobacco 
Corp.  through  Ted  Bates  and  Quaker 
Oats  Co.  through  J.  Walter  Thompson  on 
ABC-TV  Tuesday  9:30-10  p.m.  EDT. 
Started  Sept.  30. 

Producer:  Bert  Leonard;  associate  producer: 
Sam  Manners;  director:  Jerry  Hopper; 
assistant  director:  John  Zane;  writer:  Stir- 
ling Silliphant. 

Cast:  John  Mclntire,  James  Franciscus, 
Suzanne  Storrs,  Harry  Bellaver,  Alison 
Marshall. 

THE  GARRY  MOORE  SHOW 

Garry  Moore  until  now  has  had  great  suc- 
cess in  television  with  an  easy-going  daytime 
variety  show  and  as  m.c.  of  a  popular  panel 
program  I've  Got  A  Secret.  In  his  latest  en- 
deavor however,  Mr.  Moore  doesn't  seem  to 
have  found  the  comfortable  surroundings  in 
which  his  particular  talent  and  type  of 
homespun  delivery  can  carry  an  hour's 
worth  of  nighttime  entertainment. 

Basically,  tv  variety  is  pretty  well  limited 
to  the  general  ingredients  of  guest  stars, 
songs,  dances,  production  numbers,  etc.  Un- 
like the  shows  built  around  popular  singers, 
in  which  there  is  limited  dialogue  and  simple 
theme,  or  the  shows  in  which  acts  are  intro- 
duced in  a  vaudeville  manner,  Mr.  Moore's 
type  of  variety  is  really  neither  here  nor 
there.  There  is  no  theme;  there  is  a  scatter- 
ing of  unrelated  original  musical  material 
which  up  to  now  is  worthy  only  of  single 
exposure,  and  there  is  Mr.  Moore  flounder- 
ing in  song  and  dance.  The  hour  lacks  the 
spark  that  a  weekly  show  of  its  type  has 
needed  in  the  past,  in  order  to  survive. 

Production  costs:  Approximately  $80,000. 

Sponsored  by  Revlon  through  C.  J.  La- 
Roche,  Kellogg  through  Leo  Burnett  and 
Pittsburgh  Plate  Glass  through  BBDO  on 
CBS-TV  Tuesday,  10-11  p.m.  EDT. 
Started  Sept.  30. 

Producer:  Ralph  Levy;  associate  producers: 
Leon  Mirell,  Herb  Sanford;  directors: 
Frank  Bunetta,  Lewis  Freedman;  associ- 
ate director:  Mack  Bing;  writers:  Vincent 
Bogert,  Will  Glickman,  Herb  Finn,  John 
Tackaberry;  special  material:  Arnold 
Horwitte,  lrvin  Graham;  feature  editor: 
Marcia  Durant;  musical  conductor:  How- 
ard Smith;  choral  director  and  arrange- 
ments: Buster  Davis;  choreographer:  Paul 


Godkin;   featured  performers  Durward 
Kirby,  Marian  Lome. 
Guests  (first  show):  Gordon  MacRae,  Janis 
Paige,  Red  Skelton. 

ENCOUNTER 

It  seems  ironic  that  ABC-TV — a  network 
that  has  made  a  forte  of  film  shows — would 
score  this  season  with  the  most  impressive 
live  one-hour  drama  to  date.  But  from  look- 
ing at  the  first  of  the  Canadian  Broadcast- 
ing Co. -produced  shows  piped  into  the  net- 
work from  CBC  studios  in  Toronto,  "that's 
the  way  the  ball  bounces." 

Take  this  plot:  an  RCAF  CF-105  jet— one 
of  two  models  built — equipped  with  top- 
secret  flying  equipment,  streaks  aloft  from 
a  classified  base  "somewhere  in  Canada." 
Equipped  with  but  two  hours'  worth  of  gas, 
the  plane  returns  five  months  later  and  its 
pilot  is  arrested  for  treason.  At  the  court- 
martial,  the  prosecution  narrows  the  pos- 
sible routes  the  plane  could  have  taken  to 
an  apparent  destination  of  Soviet  Russia. 

The  solution  was  "simply"  that  the  flight 
officer  had  steered  a  proper  course  but  was 
delayed  by  space  creatures  for  five  minutes 
their  time,  five  months  ours.  Their  object: 
to  determine  what  made  earth  people  tick. 

The  play  was  rather  slow  on  the  runway, 
but  onse  aloft,  the  production  sped  along. 
It's  a  pity  that  playwright  Donald  Jack  had 
to  strain  viewer  credulity  to  the  breaking 
point  by  his  denouement.  More  so  because 
his  thesis  was  hardly  original. 

It  should  be  suggested  to  ABC — which 
in  this  case  is  merely  providing  the  facilities, 
opening  the  series  to  co-op  sponsorship — 
that  it  ought  to  enforce  decidedly  the  play- 
ing of  commercials  whose  quality  is  com- 
mensurate with  that  of  the  program  itself. 
It  was  a  jarring  experience  to  have  the  mood 
shattered  by  ear-splitting  harangues  on  be- 
half of  Dristan  cold  pills,  Raleigh  cigarettes 
and  Schaefer  beer. 

Whatever  its  shortcomings,  this  first  entry 
in  the  Canadian  series  roared  in  like  a  wel- 
come cold  wind  from  the  north,  one  that 
can  only  blow  good  into  a  season  that  al- 
ready seems  bloated  with  blandness  and 
high-financed  tripe. 

Production  costs:  Approximately  $35,000. 

Sponsored  co-op  on  ABC-TV,  Sunday,  9:30- 
10:30  p.m.  EDT.  Started  Oct.  5. 

Supervising  producer:  Esse  W.  Ljungh; 
producer-director:  Ronald  Weyman;  sets: 
Nicolai  Solobiox;  produced  by  Canadian 
Broadcasting  Corp.  Premiere  play: 
"Breakthrough"  by  Donald  Jack. 

THE  GREAT  GAME  OF  POLITICS 

These  Sunday  afternoons,  while  the  other 
networks  are  quarterbacking  the  Quemoy 
crisis,  CBS-TV  is  playing  The  Great  Game 
of  Politics — a  series  of  seven  studies  of  the 
men,  issues  and  problems  that  make  up 
the  off-year  election  campaign.  So  far,  CBS 
News  has  sketched  a  searing  profile  of  a 
local  politician  at  work,  covered  a  debate 
between  the  two  party  heads  and  talked  to 
a  pollster  whose  batting  is  better  than  av- 
erage. Upcoming:  a  report  on  the  high  cost 
of  campaign  financing  (with  Washington 
Post-Times  Herald  publisher  Phil  Graham, 


Page  18    •    October  13,  1958 


Broadcasting 


tne  newest  things  in  signt 
and.  sound  are  coming  from 


SIO-HST-A-I*  HILL 


. . .  home  of  WDAF-TV  and  Radio,  Kansas  City's  first  and 
largest  broadcasting  center.  If  you  know  the  Heartland,  you  know 
that  all  eyes  and  ears  turn  here  because  Signal  Hill  stands  for 
stability,  something  people  can  depend  on  . .  whether  for 
information  or  entertainment. 

Under  National  Theatres  direction,  this  character  is  being 
conscientiously  strengthened  each  day,  with  important 
policy  improvements. 

Important  to  whom? 

First,  important  to  the  million-plus  people  who  watch  and  listen 

. .  and  buy  your  products  .  .  .  people  who  insist  on  the  finest 
possible  programming  in  return  for  their  time.  That's  what  they're 
going  to  get  on  Channel  IV  and  on  610  . .  .  from  us  and  from  NBC. 

Important,  also,  to  you  who  must  sell  this  big  midland  market. 
The  kind  of  improvements  we're  talking  about  will  make 
that  selling  job  easier  than  it  has  ever  been  in  Kansas  City. 

National  Theatres  pledges  both  of  you  new  strength  in 
programming  .  .  .  new  appeal  in  personalities   .  .  new  power  in 
promotion  and  merchandising  .  .  .  new  depth  in  market 
information  . .  .  new  vigor  in  sales  follow-through. 

These  are  the  improvements  we  want  to  tell  you  more  about.  You'll 
be  getting  the  specific  details  from  us  and  our  good  station 
representatives . . . 

In  Television:  Harrington,  Righter  &  Parsons,  Inc. 
In  Radio:  Henry  I.  Christal  Co.,  Inc. 


L 


r 


BASIC  NBC 


A.    NATIONAL   THEATRES  STATION 


WPEN 

WW  w  Ell 

THE  FIRST  STATION 
IN  PHILADELPHIA 
TO  OWN  AND 
OPERATE  A 
HELICOPTER 


WPEN 

STRENGTHENS 
ITS  SERVICE 
TO  THE 

PHILADELPHIA 
COMMUNITY 


Ready  for  daily,  on-the-spot  traffic  reports  and  special 
events  coverage,  the  WPEN  helicopter  is  at  the  disposal 
of  Philadelphia  police  for  emergency  purposes.  Police 
Commissioner  Thomas  J.  Gibbons  here  accepts  use  of 
the  WPEN  Helicopter  from  station  officials. 


Here's  how  the  City  of  Philadelphia  benefits  from  the  WPEN  Helicopter 


WPEN's  Helicopter  is  serving  social,  religious,  civic, 
fraternal  and  school  groups  all  over  Philadelphia  at 
special  events  and  outdoor  activities.  During  its  first 
month,  WPEN's  Helicopter  entertained  some  65,000 
Philadelphia  families  at  community  functions. 


The  'copter  is  being  used  freelyforon-the-scene  report- 
ing and  as  an  aid  to  the  Fire  Department  for  multiple 


alarm  fires. 


Represented  nationally  by  GILL-PERNA  New  York,  Chicago,  Los  Angeles,  San  Francisco,  Boston,  Detroit 


6  to  60 


RADIO  RAHALL 


Rahall  Stations  attract  every  age  group  6 
to  60  with  every  catagory  of  programming 
.  .  .  news,  music,  sports  and  public  service 
events.  Your  product  is  sold  by  top  per- 
sonalities ...  on  these  top-rated  Hooper  and 
Pulse  stations. 


'AUENTOVm  /M~7 


Again  #1  Hooper,  May  and  June,  morning 
and  afternoon.  Try  the  afternoon  show  4  to  6 
p.  m.  with  Dopey  Duncan  and  Bob  Newman. 


Top  Pulse,  Manchester,  Concord,  Nashau  mar- 
kets. Morning  shows  5  to  10  a.m.  with  Chuck 
O'Neill  and  Norm  Bailey. 


5000  watts,  top  personality  station  in  the 
Tampa-St.  Petersburg  markets.  The  major 
league  game  of  the  day  station  for  the 
Florida  west  coast. 


BECKLEXW.VA7 


^1  Hooper,  morning,  noon  and  night.  Morn- 
ing shows  5  to  9:45  a.m.  with  Russ  Cooke 
and  Gary  Dent. 


wow/crow.  paTJ 


Top  Pulse  in  rich  Montgomery  County  market. 
Morning  shows  6  to  9  a.m.  with  Tony  Bekas 
and  Don  Jones. 

sold  nationally  thru 
WEED  &  CO. 

Joe  Rahall,  President 
"Oggie"  Davies,  Gen.  Manager 


IN  REVIEW 


CONTINUED 


author  of  the  "Pass  a  Buck"  proposal)  and 
an  analysis  of  smear  and  fraud. 

The  series  kicked  off  Sept.  28  with  an 
indictment  of  a  local  ward-heeler.  Making 
the  indictment:  the  ward  politician  himself, 
43 -year-old  Jack  P.  Russell  of  Cleveland's 
16th  ward.  Only  Mr.  Russell  seemed  bliss- 
fully unaware  of  the  damage  he  was  in- 
flicting upon  himself.  He  violated  Rule  No. 
1  in  the  politician's  handbook:  he  discussed 
such  tricks  of  the  trade  as  how  to  reward 
party  loyalty,  how  to  keep  tabs  on  errant 
voters  and  how  to  win  votes  without  com- 
mitting yourself  in  any  way.  Then,  heaping 
insult  upon  his  own  (potential)  injury,  Mr. 
Russell  zoomed  to  the  curb  in  a  white  1958 
Cadillac — this  in  the  midst  of  a  constituency 
of  low-income  Slavs — popped  into  the  pro- 
verbial backroom  like  a  poor  man's  Car- 
mine de  Sapio  to  talk  about  his  sundry 
"business  interests."  These  included  an  ad- 
vertising agency,  a  contracting  firm  and  an 
outfit  that  has  a  virtual  monopoly  in  fire 
alarms  (linked  to  municipal  fire  houses) — 
a  fact  that  might  compromise  his  status 
as  President  of  the  City  Council. 

On  Oct.  5,  host  Eric  Sevareid  emceed 
a  debate  between  Paul  Butler  and  Meade 
Alcorn  as  they  argued  their  parties'  respec- 
tive positions  on  civil  rights  and  foreign 
relations.  Their  comments  were  hardly  news, 
but  what  was  novel  about  the  entire  pro- 
ceeding was  the  noticeable  lack  of  bitter- 
ness between  the  two  party  spokesmen,  both 
of  whom  addressed  one  another  by  first 
name.  To  be  sure,  Mr.  Alcorn's  sense  of 
humor,  his  sly,  pixyish  smile  (implying  "I 
don't  really  believe  this  myself  but  after  all, 
I'm  the  spokesman  .  .  .")  is  a  refreshing 
departure  from  the  stuffy  self-righteousness 
one  had  gotten  accustomed  to  hearing  from 
his  predecessor. 

Yesterday  (Oct.  12)  pollster  Sam  Lubell 
discoursed  on  his  favorite  thesis:  that  peo- 
ple change  votes  only  when  they  are  directly 
affected  by  an  issue.  In  this  case:  recession. 
Mr.  Lubell  also  found  that  New  Yorkers 
are  glad  that  both  gubernatorial  contenders 
are  millionaires.  "They're  incorruptible," 
people  told  him. 

Production  costs:  Approximately  $10,000 
weekly. 

Sustaining  on  CBS-TV,  live  and  videotape, 
5-5:30  p.m.  EDT.  Started  Sept.  28. 

Producer:  Bill  Weinstein;  director:  Roger 
Englander;  associate  producer:  Arthur 
Morse;  writer:  Arthur  Barron;  researcher: 
Stanford  Mirkin;  narrator:  Eric  Sevareid. 

THE  JACKIE  GLEASON  SHOW 

Jackie  Gleason  returned  to  live  television 
Oct.  3  after  an  absence  of  18  months  with 
the  same  basic  approach  that  endeared  him 
to  many  millions  of  viewers.  Unfortunately, 
the  script  for  the  premiere  performance  was 
ordinary,  and  it  is  a  tribute  to  Mr.  Gleason 
that  he  rose  above  his  material. 

As  in  the  past,  a  bevy  of  pretty  girls  in- 
troduced the  show  and  Mr.  Gleason  (slight- 
ly slimmed-down)  glided  gracefully  around 
the  premises.  In  his  longest  sketch  involving 
Reggie  Van  Gleason  III,  the  playboy,  there 
were  some  touches  of  humor  but  they  were 
spotty.  Assisted  by  Buddy  Hackett  as  a 
Chinese  houseboy,  Reggie  made  an  appear- 


Page  22 


October  13,  1958 


ance  before  a  congressional  investigating 
committee. 

A  prediction:  before  the  new  Gleason 
show  gets  worse,  it  will  get  better. 

Production  costs:  Approximately  $62,000. 

Sponsored  by  Pharmaceuticals  Inc.  through 
Parkson  Adv.  and  Lever  Bros,  through 
J.  Walter  Thompson  Co.  on  CBS-TV, 
Friday,  8:30-9  p.m.  EDT.  Started  Oct.  3. 

Producer:  Stanley  Poss;  director:  Frank 
Satenstein;  writers:  Marvin  Marx,  Walter 
Stone,  Howard  Tedder;  announcer:  Jack 
Lescoulie;  music  director:  Ray  Bloch; 
associate  director:  Bruce  Minnix. 

BEHIND  CLOSED  DOORS 

Where  J.  F.  Dulles  stops  short  of  the 
brink,  the  intelligence  agents  of  this  latest 
cloak-and-dagger  series  keep  going. 

The  opening  installment  had  a  seaborne 
agent  within  seconds  of  starting  a  war, 
depth-charging  a  Russian  sub  discovered 
spying  on  American  rocket  tests  off  the 
Florida  coast.  When  the  agent  holds  back 
on  dropping  the  charges,  his  helpmates,  and 
the  viewers  too,  immediately  assume  he's 
working  with  the  Reds.  All  ends  happily 
when  it  becomes  clear  that  the  U.S.  didn't 
really  want  to  sink  the  Russian  boat,  just 
scare  it  away. 

Moments  of  suspense  were  few  and  far 
between,  in  this  cliche-riddled  drama.  How- 
ever, excellent  film  editing  of  rocket  launch- 
ings  and  a  PT  boat  chase  of  the  Russian  sub 
provided  an  exciting,  dramatic  conclusion  to 
an  otherwise  dull  30  minutes. 

Production  costs:  Approximately  $38,000. 

Sponsored  by  Whitehall  through  Ted  Bates 
and  Liggett  &  Myers  through  Dancer- 
Fitzgerald-Sample  on  alternate  weeks,  on 
NBC-TV  Thursday  9-9:30  p.m.  EDT. 
Started  Oct.  2. 

Produced  by  Screen  Gems  and  Jane  Gallu 
Productions;  producer:  Sam  Gallu;  di- 
rector (premiere):  Paul  Wendkos;  writer 
(premiere):  Paul  Monash;  narrator  and 
star:  Bruce  Gordon. 

YANCY  DERRINGER 

In  launching  the  proud  and  fearless 
Yancy  Derringer  down  the  Mississippi  and 
CBS-TV  channels  Oct.  2,  writers-producers 
Richard  Sale  and  Mary  Loos  had  their  dash- 
ing rebel  rouser  unload  his  pistols  through 
a  rapid-fire  succession  of  adventures.  How- 
ever, this  overloaded  action  series  threatens 
to  sink  in  the  first  patch  of  bayou  quicksand. 
Ex-movie  stuntman  Jock  Mahoney,  who 
plays  the  title  role  with  the  greatest  of  ease, 
could  save  himself  and  his  silent  Indian 
companion  (played  by  X.  Brands)  as  well, 
but  a  rescue  party  will  have  to  pull  out  their 
post-Civil  War  vehicle. 

En  route  to  his  pre-war  mansion  near 
New  Orleans,  Yancy  takes  up  with  his  for- 
mer delta  doll,  Amanda  Eaton  (Julie 
Adams),  and  here's  where  you  begin  to  ques- 
tion Yancy's  astuteness.  For  some  un- 
fathomable reason  he  is  fooled  by  Miss 
Amanda's  intentions.  The  action  reached 
crescendo  heights  when  the  pair  entered  the 
mansion  and  found  a  casino  operating.  After 
Yancy   finished   smashing   gaming  tables, 

Broadcasting 


A  thriller-diller  from  WJRT 


"I  give  up,  chief.  What  do  Flint, 
Lansing,  Saginaw  and  Bay  City 
have  in  common?" 


"WJRT,  of  course, 
Ponsonby!" 


Saturation  TV  coverage  of  rich  mid- 
Michigan.  At  last  you've  got  it,  through 
Flint's  WJRT — and  from  the  inside,  com- 
plete with  ABC   primary  affiliation.  On 


the  air  in  October,  WJRT's  the  only  tele- 
vision station  that  will  reach  and  sell  Flint, 
Lansing,  Saginaw  and  Bay  City,  with  a 
Grade  "A"  or  better  signal. 


WJRT 

1  iS2iFLINT 


CHANNEL 


Represented  by  HARRINGTON,  RIGHTER  &  PARSONS,  INC 


New  York   •   Chicago   •   Detroit   •   Boston   •   San  Francisco   •  Atlanta 


Broadcasting 


October  13,  1958    •    Page  23 


Bet  You  Can't  Name 
i  the  Nation's  No.  1  ^ort 
in  Total 

Export-Import  Tonnage 


CLUE:  It  has  grown 

more  than  100%  since  1950! 


The  answer*  is  Tidewater,  Va.  In  other 
words,  Norfolk  and  Newport  News  .  .  . 
side  by  side  on  the  great  harbor  of 
Hampton  Roads. 

If  you  were  surprised  by  Tidewater's 
rank  as  a  port,  you  may  be  surprised 
also  by  its  rank  as  a  market. 

Two  reasons  why  this  is  likely:  1)  Rapid 
growth — nearly  60,000  population  gain  in 
1957  alone !  2)  Its  true  size  is  obscured  by 
the  Government  list  of  metro  county 
areas  which  separates  Norfolk  and  New- 
port News,  though  they  are  less  than 


four  miles  apart  at  nearest  points,  and 
inseparable  for  all  radio  and  television 
marketing  purposes. 

Combine  them  and  you  find  a  metro 
county  area  of  over  %  million  people,  top- 
ping all  in  the  southeast  except  Atlanta 
and  Miami. 

Tidewater,  Va.,  is  what  Virginians  call 
it.  TIDEWTAR  is  a  better  way  to  spell  it 
. . .  and  the  best  way  to  sell  it.  For  WTAR- 
TV  is  the  greatest  marketing  force  in 
this  great  and  growing  market! 


*Source:  FT  Report  985,  U.S.  Dept.  of  Commerce,  Bureau  of  Ceyisus. 


IN   REVIEW  CONTINUED 


tangling  with  gamblers  and  killing  one  who 
happened  to  be  Amanda's  husband,  a  clue 
to  forthcoming  chapters  became  apparent. 
Yancy  accepted  the  offer  of  New  Orleans 
civil    administrator    John    Colton  (Kevin 
Hagen)  to  be  his  chief  trouble-shooter  in 
curbing  future  havoc.  Possibly  as  he  carries 
out  this  assignment,  Mr.  Derringer  may  be 
able  to  set  his  sidewheeler  on  an  even  keel. 
Production  costs:  Approximately  $35,000. 
Sponsored  by  S.  C.  Johnson  &  Son  through 
Need  ham,  Louis  &  Brorby,  on  CBS-TV 
Thursday,    8-8:30    p.m.  EDT. 
Created,  written  and  produced  by  Richard 
Sale  and  Mary  Loos;  executive  producers: 
Don  Sharpe  and  Warren  Lewis;  associate 
producer:  A.  E.  Houghton  Jr.;  directed 
by  Richard  Sale  and  others. 

ROUGH  RIDERS 

When  is  a  western  not  a  western?  The 
answer:  never — not  even  when  it's  set  in 
the  Reconstruction  days  following  the  Civil 
War.  Perhaps  it  may  qualify  as  an  "adult 
adventure"  series.  In  any  event,  they  still 
went  thataway  in  ABC-TV's  new  Rough 
Riders,  albeit  in  a  costume  or  "period  piece" 
against  a  frontier  setting. 

Building  a  new  life  in  the  West  brings 
together  three  diverse  ex-soldier  personali- 
ties— Capt.  Jim  Flagg  (Kent  Taylor),  Sgt. 
Buck  Sinclair  (Peter  Whitney)  and  Lt. 
Kirby  (Jan  Merlin).  In  the  premiere  epi- 

BOOKS  

THE  INSOLENT  CHARIOTS  by  John 
Keats,  illustrated  by  Robert  Osborn.  Pub- 
lished by  J.  B.  Lippincott  Co.,  Philadel- 
phia-New York.  233  pages.  $3.95. 

Mr.  Keats — who  not  too  long  ago  dis- 
sected Levittowns  in  The  Crack  in  the  Pic- 
ture Window — rips  into  Detroit  in  the  man- 
ner of  a  powered  scythe,  cutting  down 
everything  and  everybody  in  his  wake.  What 
makes  it  compelling  reading  is  the  fact  that 
Mr.  Keats,  armed  with  alarming  statistics 
to  prove  his  contentions,  more  often  looks 
right  than  wrong.  Especially  in  his  study  of 
advertising's  role  in  the  design  of  what  city 
planner  Lewis  Mumford  last  year  called 
"those  fantastic  and  insolent  chariots." 
Using  such  insolent  chapter  titles  as  "The 
Years  of  Our  Ford"  and  "SOB  Detroit," 
Mr.  Keats  takes  after  the  head-shrinkers 
who  gave  the  Edsel  ("Sounds  like  'Dead- 
Cell'  ")  its  "vaginal  look,"  and  agency 
copywriters  ("ever  the  gimmick-minded 
lot")  who  have  made  the  task  of  the  car 
designer  harder  by  the  year  with  their 
penchant  for  "dynamic  obsolescence." 

Declares  Mr.  Keats:  "As  a  Detroit  design- 
er, you  go  on  and  on,  putting  curlicue  on 
curlicue,  adding  dream  to  dread,  adding  the 
fragment  of  one  illusion  to  the  fragment  of 
another  and  you  spend  enough  to  operate  a 
state  university  to  imitate  the  sound  of  a 
slammed  door,  When  you're  all  through, 
you  discover  that  you've  transformed  a 
rolling  shoebox  into  a  combination  of  the 
blue  grotto  and  crystal  palace,  wherein  is 
placed  a  psychiatrist's  couch  that  has  enough 
Procrustean  potential  to  suit  any  psyche, 
no  matter  how  warped  .  .  .  what  you  have 


sode  they  mix  it  up  with  "The  Murderous 
Sutton  Gang,"  who  indiscreetly  made  the 
mistake  of  making  off  with  the  farmer's 
daughter — a  sin  perhaps  worse  than  stealing 
a  cowboy's  horse.  Obviously,  the  outlaws 
headed  by  Wes  Sutton  (John  Doucette) 
must  get  theirs  in  the  end. 

One  of  the  more  commendable  charms  of 
Rough  Riders  is  the  fact  it  is  filmed  on 
location — the  Tennessee  Smokies,  the  Loui- 
siana bayous,  etc.  But  even  this  authenticity, 
plus  top-notch  acting  and  production,  can't 
compensate  for  the  fact  that  here  is  just 
another  western.  ABC-TV  ought  to  fare  a 
lot  better  audiencewise  with  others  in  its 
vast  stable  of  westerns — like  "The  Nine 
Lives  of  Elfego  Baca"  in  the  new  Walt 
Disney  Presents  series,  or  Maverick. 

Perhaps  the  spirit  of  the  Rough  Riders 
did  find,  to  quote  a  network  release,  "ex- 
pression and  lasting  fame"  in  the  Spanish- 
American  war.  But  actor  Kent  Taylor,  try- 
ing too  hard  and  uneasily  out  of  character, 
is  no  reincarnation  of  the  starch-and-spit 
spirit  of  Teddy  Roosevelt. 
Production  costs:  Approximately  $23,000. 
Sponsored  by  P.  Lorillard  Co.  (Kent,  New- 
port, Old  Gold  cigarettes)  through  Len- 
nen  &  Newell  on  ABC-TV,  Thursday, 
9:30-10  p.m.  EDT.  Started  Oct.  2. 
Produced  by  Ziv  Television  Programs  Inc., 
with   Maurice   Unger,   producer;  Eddie 
Davis,  director. 


made  defies  description  for  the  simple  rea- 
son that  it  is  not  designed  to  be  any  one 
thing,  but  an  agglomeration  of  constituent 
elements  of  unrelated  dreams." 

Messrs.  Keats  and  Osborn  spare  no  one. 
Taking  the  brunt  of  their  double-pronged 
(and  no  doubt  justified)  line  of  attack — by 
word  and  sketch — are  the  big  three,  their 
dealer  taskforces,  their  advertising  agencies, 
their  managements  and  dealerships.  Neatly 
skirting  libel,  Mr.  Keats  talks  about  the 
"General  Chrysford  Corp."  and  district  sales 
manager  Jack  Smiles,  distributor  Simon 
Greed,  dealer  Honor  Bright  and  the  inev- 
itable "sucker,"  Tom  Wretch. 

Sharply-opinionated,  witty  and  writing  like 
a  man  possessed,  Jack  Keats  is  mad.  Plenty 
mad.  Furious  might  be  yet  a  better  word. 
Yet  he  is  not  without  his  "constructive  sug- 
gestions," most  of  which  are  valid  and  which 
take  up  the  closing  chapter  of  this  sizzling 
document.  It — and  the  chapters  preceding 
— ought  to  be  read  by  every  car  owner, 
especially  if  he  happens  to  be  engaged  in  the 
business  of  promoting  car  sales. 

THE  MERGER — a  novel  by  Sterling  C. 
Quinlan,  ABC  vice  president  in  charge 
of  WBKB  (TV)  Chicago.  Published  Oct. 
16  by  Doubleday  &  Co.,  575  Madison 
Ave.,  New  York,  331  pages,  $3.95. 
".  .  .  That's  the  trouble  with  you  guys: 

you're  only  concerned  with  making  a  buck. 

The  minute  somebody  sues,  you  run  for  the 

woods.  When  is  broadcasting  going  to  come 

of  age  and  stand  on  its  own  feet?  .  .  ." 

(Slam  Murphy). 

".  .  .  Listen,  con  artist.  You're  phony. 

All  this  muckraking  is  a  pose.  It's  paid  off, 


October  13,  1958    •    Page  25 


IN   REVIEW  CONTINUED 


SELL 


, .  .  the  Beaumont-Port  Arthur-Orange 
market  is  90th  in  the 
Nation*  ...  5th  in  Texas*  in 
automotive  sales.  And  only 
KFDM-TV  delivers  this  entire  area 
of  over  1  million  prosperous 
Texans.  For  Auto  Sales 
.  .  .  Buy 
KFDM-TV 

*5.  M.  Survey  of 
Buying  Power,  1958  


MM 


\  BEAUMONT 
PORT  ARTHUR 
ORANGE 


See  PETERS-GRIFFIN-WOODWARD,  INC. 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

1735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 


PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

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□  Enclosed  □  Bill 


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title/position* 


city 

Please  send  to  home  address  


O 


Page  26 


October  13,  1958 


but  you're  beginning  to  take  yourself 
seriously.  That's  when  I  have  to  start  laugh- 
ing. You,  of  all  people.  Of  course  we 
haven't  guts  in  the  broadcasting  business. 
We  know  better.  We're  not  paid  to  have 
any.  Our  government  leaders  and  politicians 
don't  want  us  to  have  guts.  We're  in  the 
entertainment  business.  We're  not  out  to 
change  the  world.  If  you  think  I'm  going 
to  be  a  whippingboy  for  your  soap  opera 
ideals,  just  to  make  you  a  hero,  you're  out 
of  your  mind.  Who  cares  whether  you're 
right  or  wrong?  I  don't.  I'm  trying  to  run 
a  business  .  .  ."  (Les  Madigan). 

Michigan  Avenue's  radio-tv  row,  not  un- 
like its  Madison  Avenue  counterpart,  is 
likely  to  have  a  field  day  with  the  first  novel 
of  ABC  vice  president  Sterling  C.  Quinlan 
— notwithstanding  his  claim  that  "my 
characters  are  composites  of  personalities" 
from  coast  to  coast.  Mr.  Quinlan  indubita- 
bly has  been  asked  more  than  once:  "Am 
I  in  the  book,  Red?" 

Mr.  Quinlan's  story  is  chiefly  that  of  two 
men.  Herb  Powell  and  Les  Madigan,  who 
"go  to  the  torture  rack"  to  explore  an 
economic  fact  of  life.  How  they  face  up  to 
the  challenges  of  executive  power  plays 
and  behind-the-scenes  maneuvering  forms 
a  familiar  basis  for  The  Merger. 

National  Dynamics  Corp.  merges  with 
Interstate  Broadcasting,  selling  its  WPRT 
to  Acme  Network  and  taking  over  KYTV 
in  Chicago.  In  the  shuffle,  Herb  Powell  and 
Les  Madigan  move  over  to  KYTV  as  man- 
ager and  program  manager,  respectively. 
Both  learn  fast  how  it  feels  to  be  caught  in 
the  throes  of  a  company  reorganization 
that  involves  divided  duties  as  between  net- 
work division  and  station  operations  and 
personality  conflicts. 

"The  very  word  'merger'  is  a  misnomer," 
Herb  Powell  had  often  told  this  program 
manager.  "One  side  or  the  other  takes 
over.  People  get  hurt.  Mergers  are  the 
economic  fashion  of  the  hour.  ...  I  don't 
know  if  this  is  a  disease,  a  madness,  or  a 
blessing.  I  only  know  that,  if  one  goes 
through  a  merger,  it's  a  damned  good  idea 
to  be  on  the  winning  side." 

Author  Quinlan  appears  to  be  on  solid 
ground  in  selecting  his  theme.  He  points 
out  there  have  been  some  4,500  such  mer- 
gers since  1951,  with  no  sign  of  a  decline. 
He  also  would  appear  to  have  had  intimate, 
first-hand  knowledge  of  his  subject,  having 
come  up  through  the  ranks  of  the  former 
WBKB  before  the  merger  of  ABC  and 
United  Paramount  Theatres  into  American  J 
Broadcasting-Paramount  Theatres  over  five 
years  ago.  Whether  he  has  translated  this 
experience  into  a  knowledgeable  novel  re- 
mains moot,  though  his  characterizations 
emerge  as  engrossing,  if  somewhat  super- 
ficial, and  the  book  maintains  a  smart  pace. 

Author  Quinlan  also  inscribes  his  own 
"20-second  commercial"  on  "men  to  be 
remembered"  and  a  closing  (rather  than 
beginning)  dedication.  "The  real  tribute 
I  would  like  to  merit,"  he  says,  "is  that  i 
various  characters  remind  hundreds  of 
readers  of  people  they  know  in  television 
and  advertising  business  from  coast  to 
coast."  In  that  respect,  author  Quinlan  quite 
probably  has  succeeded. 

Broadcasting 


Looking  at  both  sides 
only  proves  how 
one-sided 
the 

Jacksonville 
story  is! 

NCS  "3  gives  you  a  look  at  both  sides  .  .  . 
but  only  proves  how  one-sided  the  real  market 
facts  are!  Inside  Jacksonville,  WJXT 
dramatizes  its  dominance  by  actually 
delivering  more  homes  in  the"  daytime  than 
the  competing  station  delivers  at  night. 
WJXT  serves  66  Florida  and  Georgia 
counties  ...  38  more  counties,  66%  more 
television  homes  than  the  other  station 
in  Jacksonville.  And  on  a  nationwide  basis, 
WJXT  leads  the  entire  country  in 
share-of-audience  for  a  2-station  market. 
By  all  means,  look  at  both  sides. 
It  only  proves  how  one-sided  is 
the  dominance  of  ... 


WJXT  O 


Jacksonville,  Florida 


An  affiliate  of  the  CBS  Television  Network 
Operated  by  the  Washington  Post  Broadcast  Division 
Represented  by  CBS  Television  Spot  Sales 


BROADCAST 

TO 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


A 

illion  Dollar 
Market 


|  St 

IN  PONTIAC  HOOPER 


7.00  A.M.— 12:00  Nu,in 
Monday  Thru  Friday 

12:00  Noon— 6:10  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

1 1.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 

Associated  with  Lansing's 


OUR  RESPECTS 


to  Edmund  Cason  Bunker 


That  Ed  Bunker  has  ability  to  go  with  his  southern  charm  should  be  old  hat 
to  CBS  affiliates.  Merle  Jones.  CBS-TV  president  (now  president  of  CBS-TV 
Stations  Div.),  so  tipped  the  affiliates  at  their  Washington  conference  last  January. 

Mr.  Jones  was  introducing  Ed  Bunker  to  the  affiliates — three  months  previously 
he  had  been  moved  from  the  network-owned  WXIX  (TV)  Milwaukee  to  New  York 
just  after  Edward  P.  Shurick  resigned  as  CBS-TV  vice  president  and  director  of 
station  relations  to  join  John  Blair  &  Co.,  station  representative,  as  executive  vice 
president. 

Said  Mr.  Jones:  When  Mr.  Shurick  left,  CBS  '  looked  to  the  Midwest"  and  found 
"two  things  on  fire  out  there,"  one  the  Milwaukee  Braves,  the  other  Ed  Bunker. 

That  fire  from  the  Midwest  now  burns  brightly  in  New  York  in  the  office  of  the 
CBS-TV  vice  president  and  director  of  affiliate  relations.  Mr.  Bunker  offers  a 
southern  exposure  to  the  CBS  executive  lineup  on  Madison  Ave. 

Says  Edmund  C.  Bunker:  "CBS  somewhere  along  the  line  caught  onto  a  great 
truth."  What  he  could  have  added  was  that  along  the  line,  specifically  in  1949, 
CBS  snared  for  itself  in  Ed  Bunker  an  unusual  executive  with  an  extraordinary 
personality. 

The  truth  Mr.  Bunker  sees  at  CBS  is  expressed  in  many  ways,  but  in  the  main 
it  boils  down  to  confidence  and  to  people — "there's  no  patent  on  brains  and  money. 
A  network  today  must  'sell'  confidence  to  clients  and  to  their  agencies."  And  this  is 
where  the  affiliate  fits  into  the  network  pattern- — "it's  the  aggregate  body  that  is 
important." 

In  the  past,  Mr.  Bunker  had  his  share  of  thrill  and  fling;  he  flew  as  a  civilian 
pilot  and  later  with  the  Navy;  as  an  athlete  he  took  football  and  tennis  seriously, 
and  some  years  back  he  had  his  brush  with  dramatics. 

Flying  he  gave  up  in  1946  when  he  took  up  a  "war  weary"  F-6F  to  "give  the 
boys  a  thrill  at  White  Plains  (N.  Y.)."  The  plane  developed  a  faulty  fuel  line.  As 
the  en?ine  sputtered,  he  recalls  he  got  off  "a  few  hasty  prayers"  and  finally  landed. 
He  walked  away,  leaving  his  log  book  there  "where  it  probably  still  is  today." 

inootball  he  forgot  about  but  not  until  he  earned  his  letter  in  the  quarterback  slot. 
-I-  He  played  on  the  gridiron  at  Mars  Hill  Junior  College  (near  Asheville,  N.  C). 
Tennis  was  his  favorite  sport  until  Milwaukee  snows  blocked  further  play. 

"Come  to  think  of  it,"  he  laughs,  "life  has  shriveled  down  to  following  Bill 
Lodge  [William  B.  Lodge,  CBS-TV  vice  president  in  charge  of  affiliates  and 
engineering]  around." 

Dramatics  was  short-lived.  For  six  months  in  1936  he  was  cast  with  the  Peruchi 
Players  southern  troupe.  A  natural  in  voice  and  manner,  he  might  have  been  in 
his  radio  days  one  of  the  U.  S.'  first  successful  "platter  jockeys"  but  he  notes  he 
was  never  encouraged  because  stations  were  not  geared  to  handle  bundles  of  mail. 

Edmund  Cason  Bunker,  born  in  Balboa  in  the  Panama  Canal  Zone  on  Sept. 
24,  1915,  where  his  dad  was  an  electrical  engineer,  was  brought  up  in  Charles- 
ton, S.  C.  As  an  undergraduate  in  1934  at  Charleston  College  he  worked  for  WCSC 
Charleston,  serving  as  program  director,  chief  announcer  and  salesman  (his  first 
broadcast  job  paid  $5  a  week).  During  the  pre-war  period,  he  spent  a  year  as  an- 
nouncer and  copywriter  at  WTOC  Savannah,  returned  to  WCSC  and  was  regional 
sales  manager  at  WIS  Columbia,  S.  C,  from  1939-42. 

When  the  war  came  he  found  himself  in  "an  untenable  position,"  studying  law 
at  the  U.  of  South  Carolina  Law  School  (he  went  through  2Vz  years),  flying  an  hour 
at  6  o'clock  in  the  morning  and  attending  ground  school  classes,  handling  the 
Mickey  Mouse  radio  show  and  spending  two  to  three  nights  weekly  in  the  law- 
library.  His  wartime  service:  a  primary  flight  instructor  for  the  Navy,  assigned  to 
a  fighter  squadron  just  before  the  war  and  his  service  ended. 

The  Navy  at  Lockport,  111.,  in  1943  had  three  pilots  flying  together — Mr.  Bunker. 
Tom  Dawson  and  Carl  Ward — who  now  are  all  with  CBS-TV.  Mr.  Dawson  is  vice 
president,  network  sales,  and  Mr.  Ward  national  manager  of  affiliate  relations. 

Postwar  experience  was  made  up  of  a  stint  with  Avery-Knodel  (radio  station 
representative)  and  a  year  (1948)  with  ABC  in  New  York.  In  1949  he  joined  CBS- 
TV  as  an  account  executive  and  by  1952  was  promoted  to  general  sales  manager  of 
KNXT  (TV)  Los  Angeles,  moving  to  WXIX  in  1954  as  general  manager. 

His  activities  now  are  confined  by  heavy  office  pressures,  but  he  finds  relief  in 
reading  and,  as  at  Milwaukee,  he  is  much  interested  in  community  affairs. 

Mr.  Bunker's  home  is  in  Bronxville  (just  outside  of  New  York  City)  where  he 
lives  with  his  wife,  the  former  Katherine  Gooding  of  Columbia.  They  have  two 
daughters:  Kay,  17,  and  "Bitsy"  (Elizabeth),  14. 


WILS 

tfW^  news  sv0^ 


Page  28    •    October  13,  1958 


Broadcasting 


*  • 

« 


«  *  » 


'STARDUST 

is  #03C  Radio's  brilliant  new  progriim- 
♦  %iiilg  concept  that  makes  Big-name  talent 
,   available  to  even  the  most  hudget-mmded 
advertiser?  Liberally  sprinkled  throvfgh- 
*      out  NBC  Radio's^  weekly  broadcasting 
schedule  ise  a  sparkling  series  of  five- 
minute  vignettes  . .  .  fresh,  timeby  enter- 
tainment, especially*  created  for  these 

STARDUST 

segments,*  and  starring  such  show 
business  greats  as  Bob  Hope,  Marlene 
.Dietrich,  Dave  Garroway,  George  Gobel, 
altogether,  two  dozen  of  Hollywood 
and  Broadway's  brightest  names.  In 
most  cases,  arrangements  can  be  made 
to  add  your  star's  personal  touch  to 
your  commercials.  No  wonder,  then,  that 

STARDUST 

provides  the  maximum  of  prestige, 
glamour,  and  merchandising  impact  at 
a  sensible  low  cost  that  makes  network 
radio  today's  most  efficient  media  buy/. 

:  NBC  RADIO 


Advertisers  on  KTBS, 
Shreveport,  have 
dominant  audience,  as 
shown  by  both  Nielsen 
and  ARB*  ratings, 
plus  award  winning 
promotion. 

JJatutrally, 
tkey  (jet 

more  for  tlieir 

advertising 

dollar 

Ask  the  PETRY  man 
for  details  on  this 
dominant  station  in  the 
billion  dollar  three-state 
market  where  your 
advertising  dollar  goes 
further. 


KTBS-TV 


NBC  SHREVEPORT, 
ABC  LOUISIANA 

E.  Newton  Wray  Pres.  &  Gen.  Mgr. 
fMuy  1958  ARB  Metro.  Shreveport  Survey 


OPEN  MIKE 

'.  .  .  Extremely  Pleased' 

editor: 

.  .  .  Ralston  Purina  was  extremely  pleased 
to  see  the  Purina  Dog  Chow  story  [Adver- 
tisers &  Agencies,  Sept.  8].  Ed  Langan, 
of  the  account  group,  has  also  expressed  his 
gratitude.  Many  thanks  ...  for  the  very 
fine  story. 

William  A.  Lahrmann 

Chief  Space  Buyer 

Gardner  Adv.  Co. 

St.  Louis 

Fall  Term  Begins 

EDITOR : 

I  am  enclosing  a  money  order  to  cover 
the  cost  of  65  student  subscriptions.  We  feel 
this  is  the  only  all  encompassing  broadcast- 
ing magazine  on  the  market. 
Claire  Gregory 

Director,  Women's,  Children's  and 
Social  Service  Programs 
Indiana  U. 

Enclosed  is  my  check  for  25  four-month 
student  subscriptions. 

Clinton  W.  Bradford 
Associate  Professor  of  Speech 
Louisiana  State  U. 

This  is  to  advise  you  of  my  semi-annual 
request.  Please  send  bulk  order  of  20  sub- 
scriptions. For  years  I  have  found  Broad- 
casting to  be  one  of  the  most  accurate,  cur- 
rent and  effective  sources  for  information 
in  teaching  my  Survey  of  Broadcasting 
course. 

F.  Virginia  Howe, 
Radio-Television  Section 
Kansas  State  U. 

Please  send  25  copies  to  instructor  Don 
Erickson,  School  of  Journalism,  as  you  have 
done  for  us  previously. 
/.  G.  Wheeler 

Manager,  University  Bookstore 
Florida  State  U. 

Enter  a  subscription  for  10  persons  for 
four  months. 

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Page  30    •    October  13,  1958 


Broadcasting 


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Salesrights  MCMLVIII  by 
CBS  Television  Spot  Sales 

NEWYORK  CHICAGO  DETROIT  ATLANTA  SANFRANCISCO  LOS  ANGELES 


Jefferson  Standard  Broadcasting  Company 
'Nation's  16th  television  market  — Television  Magazine  TV  set  count  — July,  1958 


BROADCASTING 

THE  BUSINESSWEEKIY  OF  TELEVISION  AND  RADIO 

Vol.  55,  No.  15        OCTOBER  13,  1958 

MORE  SUPPORT  FOR  AUTO  BUYS  ON  TV 

•  New  roundup  of  success  stories  shows  dealer  enthusiasm  for  tv 

•  It's  intended  to  hamper  newspapers  in  retrieving  Buick  budget 


New  ammunition  for  television  was  moved  up  to  the 
firing  line  last  week  in  the  battle  over  auto  makers'  media 
allocations. 

While  newspapers  withdrew  to  map  new  tactics  after 
their  initial  outburst  over  Buick's  choice  of  television  as 
its  No.  1  medium  [Advertisers  &  Agencies,  Oct.  6] ,  the 
Television  Bureau  of  Advertising  just  as  quietly  moved 
to  its  members  an  impressive  portfolio  of  case  histories 
demonstrating  how  television  sells  cars  for  auto  dealers 
and  consequently  is  getting  more  and  more  of  the  dealers' 
advertising  dollars. 

Armed  with  this  array  of  success  stories,  stations 
would  be  in  position  to  attack  or  counter-attack  as  neces- 
sary when  newspapers  start  their  local-level  campaign 
to  bring  local  dealers  and  distributors  into  line.  There 
appeared  little  doubt  that  a  sweeping  local-level  drive 
would  be  made  by  newspapers,  now  or  in  the  future,  to 
build  up  pressure  for  return  of  a  significant  part  of  the 
$12.5  million  that  Buick  awarded  to  tv — half  of  Buick's 
$25  million  budget  for  the  1959  model  year. 


The  success  portfolio  is  another  weapon  in  the  arsenal 
already  being  built  for  television.  It  joins  (1)  a  research 
study  circulated  by  Buick's  agency,  McCann-Erickson,  to 
show  Buick  dealers  that  tv  had  bigger  impact  on  Buick 
shoppers  and  that  both  tv  and  radio  cost  less  per  thousand 
than  newspapers  and  (2)  a  special  study  conducted  for 
TvB  which  showed  that  Buick  commercials  on  the  Bob 
Hope  show  Sept.  19  made  more  impression  than  Buick's 
introductory  print  advertising.  Those  studies  were  re- 
ported in  detail  in  Broadcasting  last  week. 

Manufacturers  as  well  as  local  dealers  in  any  make  of 
car,  domestic  or  foreign,  can  see  in  the  TvB  case  histories 
that  dealer  after  dealer  has.  used  tv  with  profit — often 
fantastic  profit;  that  this  success  is  not  limited  to  any 
particular  make  of  car,  and  that  the  dealers  are  proving 
their  satisfaction  with  television  by  investing  more  and 
more  money  in  it.  Some  of  the  case  histories,  which  in 
TvB's  catalog  number  about  30  and  were  compiled  and 
documented  by  TvB  sales  development  director  Murray 
Gross,  are  condensed  below. 


How  tv  is  moving  cars  for  dealers 


ATLANTA,  GA.  •  Nalley  Chevrolet— 
Opened  in  1956  and  in  television  since 
1957,  company  claims  to  be  Georgia's 
largest  Chevrolet  dealer  and  one  of  the 
state's  largest  car  sellers  regardless  of  make. 
Nalley  uses  10  one-minute  announcements 
in  a  late-evening  feature  film  on  WLWA 
(TV)  Atlanta  on  Sundays;  full  sponsorship 
of  late-night  feature  on  WAGA-TV  At- 
lanta on  Fridays,  and  10  one-minute  an- 
nouncements weekly  on  early-evening  movie 
on  WAGA-TV,  spread  Monday  through 
Friday.  With  70%  of  its  budget  in  tv,  firm 
has  virtually  cut  out  newspapers  and 
dropped  radio.  Company  says  "since  going 


on  WLWA  our  business  has  more  than 
doubled"  and  since  starting  on  WAGA-TV 
its  new  car  sales  are  up  50%  and  used-car 
volume  up  300% . 

ATLANTA,   GA.   •   Timmers  Chevrolet — 

Owner  Tim  Timmers  decided  to  sell  young- 
sters and  their  mothers  in  addition  to  the 
man  in  the  family,  bought  a  two-week 
schedule  of  three  announcements  a  week 
in  a  children's  show  on  WLWA  (TV)  At- 
lanta. First  four  announcements  sold  six 
cars;  after  seven  announcements  the  firm 
traced  15  car  sales  directly  to  tv.  The  cam- 
paign has  been  extended. 


BALTIMORE  •  Weiss  Motor  Co.  (Ford)— 
Firm,  described  as  Maryland's  largest  auto 
dealer,  started  tv  tests  last  January  with  a 
weekly  late-night  five-minute  newscast  on 
WMAR-TV  Baltimore.  All  other  media 
activity  remained  relatively  the  same  in 
1958  as  in  1957.  But:  By  September  Weiss 
had  registered  a  "volume  increase."  Joseph 
Katz  Co.,  Weiss  agency,  reported:  "Weiss 
Motor  has  felt  the  impact  of  television  in 
terms  of  specifically  accountable  sales — 
despite  intense  competition  and  a  declining 
car  market.  A  key  contributing  factor  has 
been  our  sponsorship  of  the  1  1  p.m.  news." 

TV  PREVIEWS  OF 
PONTIAC,  FORD 


Broadcasting 


October  13,  1958    •    Page  33 


HOW  TV  MOVES  CARS  continued 

CHICAGO  •  Courtesy  Motors  (Ford) — 
President  Jim  Moran,  who  puts  95%  of 
his  advertising  budget  into  television,  lifted 
his  dealership  from  1,500th  in  car  sales 
in  1948  to  the  world's  top  seller  of  new, 
used,  and  a  combination  of  new  and  used 
cars — a  ranking  he  has  held  since  1953. 
His  firm  is  reported  to  be  the  biggest  tv 
spender  of  all  local  advertisers  in  the  U.  S. 
Among  "firsts"  claimed  for  Courtesy  and 
its  agency,  Malcolm-Howard,  Chicago,  are: 
first  car  dealer  to  use  live  commercials 
showing  the  cars  offered  for  sale  and  first 
car  dealer  to  sponsor  a  full-length  feature. 
In  March  1956  Courtesy  switched  from 
Hudsons  to  Fords,  and,  continuing  to  use 
tv  almost  exclusively,  became  the  world's 
No.  1  Ford  dealer  in  one  month.  Currently, 
Courtesy  sponsors  two  full-length  features 
on  WBKB  (TV)  Chicago,  Mondays  and 
Fridays  at  10  p.m.  Says  President  Moran: 
"Television  paid  off  for  us  immediately. 
The  day  after  our  first  show  we  sold  16 
cars,  compared  to  our  usual  two." 

CHICAGO  •  Walton  Motor  Sales — Walton, 
which  first  used  tv  in  1950  and  now  al- 
locates 85%  of  his  budget  to  this  medium, 
has  been  the  biggest  Chrysler  dealer  in  the 
U.  S.  for  the  last  five  years.  Firm  started 
with  a  five-minute  weather  and  news  show 
across  the  board  on  WGN-TV  Chicago, 
expanded  it  to  15  minutes  in  1953,  added 
a  second  quarter-hour,  Man  on  the  Street, 
across  the  board  in  1954.  Walton  President 
Joseph  Levy:  "There  is  no  doubt  about  it, 
Walton  Motors  grew  to  be  the  largest 
Chrysler  dealer  in  America  through  the 
medium  of  television." 

COLUMBUS,  OHIO  •  Dan  Rohyans  Ford- 
In  past  three  years  firm  has  put  40%  of 
its  budget  into  television,  which  Mr. 
Rohyans  says  has  produced  "more  sales 
directly"    than     "any    other  advertising 


medium."  Described  as  leading  Ford  dealer 
in  the  Columbus  market  and  one  of  the 
top  10  in  the  U.  S.,  company  buys  satura- 
tion announcement  packages,  averaging  25 
to  30  spots  a  week  on  WBNS-TV  and  using 
up  to  50  or  60  IDs  a  week  for  special  pro- 
motions. Says  Mr.  Rohyans:  "Properly  pur- 
chased, television  is  the  country's  most  ef- 
fective advertising  medium  for  automobile 
dealers." 

COLUMBUS,  OHIO  •  Lex  Mayers'  Chevrolet 
— In  its  annual,  tv-promoted  Labor  Day 
"Ox  Roast"  last  month,  Mayers'  drew  9,- 
000  people  for  free  food  and  in  one  day 
sold  59  new  and  25  used  cars.  Firm  cur- 
rently spends  $115,000  a  year,  or  75%  of 
its  budget,  in  television,  using  WBNS-TV, 
WLWC  (TV)  and  WTVN-TV.  On  Monday 
mornings,  after  full  sponsorship  of  a  fea- 
ture film  the  night  before,  dealer  usually 
sells  20  to  25  cars  within  the  first  three 
hours  after  opening. 

COLUMBUS,  OHIO  •  George  Byers  Sons— 
Described  as  world's  largest  DeSoto-Plym- 
outh  dealer,  Byers  now  puts  more  than 
half  its  budget  into  tv.  It  has  sponsored 
WBNS-TV's  11  p.m.  news  from  that  pro- 
gram's inception  in  1950,  currently  under- 
writes the  show  three  times  one  week,  two 
the  next.  Last  year,  Byers  undertook  a 
special  "supermarket"  sales  campaign,  put 
300  cars  on  a  13-acre  lot,  promoted  the 
drive  with  72  IDs  in  a  week  on  WBNS-TV, 
WLWC  (TV)  and  WTVN-TV  (budget  was 
divided  about  50-50  with  newspapers),  and 
sold  125  cars  first  week.  Miss  Dorritt  Wil- 
liams, account  executive  on  Byers  at  Kelly 
&  Lamb  agency,  notes  that  Byers  has  be- 
come world's  biggest  DeSoto-Plymouth 
dealer  since  going  into  tv  and  that  its  new- 
car  volume  is  up  50%  since  pre-tv  1949. 

DENVER  •  Bob  Jones  Skyland  Ford  and 
Bob  Jones  Midway  Mercury — With  one- 
third  of  its  budget  in  tv,  these  two  dealer- 


PONTIAC,  through  MacManus,  John  & 
Adams,  Bloomfield  Hills,  Mich.,  is  again 
counting  on  "name"  actors  to  add  char- 
acter to  commercials  for  its  1959  cars. 
This  one,  featuring  Arthur  Treacher,  will 
introduce  the  Catalina  series  on  the 
Ginger  Rogers  Show  Wednesday  (Oct. 
15)  on  CBS-TV. 

The  idea:  Mr.  Treacher,  famous  for  his 
butler  roles,  acts  as  butler  to  the  Pontiac 


family.  He  steps  out  of  the  family  home 
(see  picture  above)  to  tell  an  off-camera 
visitor  that  the  family  is  away  attending 
the  debut-dance  of  "beautiful  daughter 
Catalina."  The  spot  then  swings  to  the 
car  itself. 

The  commercials  were  written  by  Rich- 
ard Maury,  Ted  Allegretti  and  Mark 
Lawrence  of  MJ&A,  and  produced  by 
Klaeger  Film  Productions,  New  York. 


ships  sell  an  average  of  550  new  and  used 
cars  a  month  and  reportedly  are  nation's 
fifth  largest  seller  of  Fords.  Present  tv 
schedule,  split  between  the  two  dealerships, 
includes  weekly  half-hour  syndicated  film 
and  60-80  ten-second  IDs  over  two-week 
period,  on  KBTV  (TV)  Denver. 

GOSHEN,  IND.  •  Riverside  Motors  (Cad- 
illac-Oldsmobile) — When  tv  reached  Goshen 
in  1955,  firm  was  selling  about  75  new  cars 
a  year.  Now,  with  90%  of  budget  in  tv 
(WSJV-TV  Elkhart),  it's  grossing  $2  mil- 
lion annually  with  car  sales  at  600  a  year, 
is  biggest  volume  car  dealer  in  northern 
Indiana.  After  first  two  feature  film  program 
sponsorships  owner  Joe  Levino  reported: 
"We  sold  35  new  Rocket  88s  and  25  used 
cars;  since  the  show  was  the  only  adver- 
tising we  used,  it  certainly  convinced  me 
that  tv  did  the  job."  He  says  he  achieved  his 
business  "miracle"  in  "three  short  years 
by  using  the  magic  of  feature  films  on  tv  to 
extend  my  sales  territory  beyond  the  city 
limits  .  .  .  On  a  comparative  basis  of  au- 
dience volume  delivery,  television  costs 
were  far  lower  ...  A  single  telecast  could 
reach  more  people  than  dozens  of  news- 
papers or  billboards." 

LOS  ANGELES  •  Brand  Motors-Ford  City- 
One  of  largest  tv  advertisers  in  the  mar- 
ket, firm  spends  82%  of  its  budget  in  tele- 
vision, sponsors  19V2  hours  of  feature  films 
per  week  on  KABC-TV  Los  Angeles.  Brand 
Motors  keeps  careful  records  on  pulling 
power  of  each  feature  film  (via  contest  in 
which  viewers  must  name  the  show  on 
which  they  saw  the  commercial;  also,  sales- 
men receive  no  commission  unless  they 
know  the  source  of  the  sale).  Thus  it  can 
report,  for  example,  that  it  sold  enough 
cars  to  gross  more  than  $4,000  on  a  single 
Sunday-morning  program  that  cost  $400. 
Says  Manager  John  Fair:  "From  the  very 
first  day,  we  knew  television  pulled  for  us 
.  .  .  We  could  demonstrate  each  car  we  had 
for  sale  and  people  could  see  and  hear 
everything  we  wanted  to  tell  them.  You 
can't  do  that  with  newspapers,  radio  or  any 
other  medium." 

LUBBOCK,  TEX.  •  Womble  Olds  (Oldsmo- 
bile,  Rambler) — Company  has  been  year- 
round  user  of  KDUB-TV  Lubbock  almost 
from  time  the  station  started  in  November 
1952.  Tv  gets  80%  of  its  budget  (radio  the 
rest).  It  uses  one  live  announcement  in  both 
early-evening  and  late  news  shows  (plus  a 
three-week  announcement  campaign  at 
model  introduction  time).  Sales  Manager 
Clyde  Mace  says  "television  has  been  our 
most  effective  medium  for  selling  new  cars." 

MIAMI  •  Municipal  Auto  Sales  (used  cars) 
— Firm  puts  90  to  95%  of  its  budget  into 
television,  sells  more  than  2,900  cars  a 
year.  Currently  it  averages  15  live  minute 
participations  (mostly  nighttime)  on  WCKT 
(TV)  and  seven  participations  (late  after- 
noons or  Saturday  and  Sunday)  on  WTVJ 
(TV).  Total  budget  on  both  stations  is  about 
$75,000  a  year.  In  a  two-station  Labor  Day 
promotion  last  month,  firm  sold  50  cars  in 
three  days. 

MIAMI  •  Anthony  Abraham  Chevrolet — 
Puts  $125,000  a  year,  or  60%  of  its  budget, 
into  television,  using  WCKT  (TV),  WTVJ 


Page  34    •    October  13,  1958 


Broadcasting 


ANIMATION  sparks  the  pre-announcement  teaser  campaign  now 
being  run  throughout  the  country  by  Ford  dealers  for  the  1959 
Ford.  This  sequence  is  from  one  of  three  20-second  commercials 
produced  by  Playhouse  Pictures,  Hollywood.  Entitled  "Portrait 
Artists,"  the  commercial  shows  a  scuffy-looking  artist  walking 
into  a  picture  gallery,  setting  up  easel,  copying  landscapes  and 
sculptures  exactly,  then  facing  the  camera  as  he  draws  while 
looking  over  his  shoulder.  He  throws  up  his  hand,  shouts  some- 
thing like,  "I  just  can't  do  it,  it's  so  well  done,  so  beautiful." 
What  he  means,  of  course,  is  that  he  can't  do  justice  to  the  '59 


Ford.  The  film  uses  the  theme,  "Ford  1959  .  .  .  the  world's 
most  beautifully  proportioned  car."  A  frame  then  proclaims: 
"coming  Oct.  17."  After  that  date,  new  prints  will  end  by 
urging  viewers  to  see  the  car  at  their  Ford  dealers.  Two  IDs 
also  were  made.  Some  2,000  prints  of  the  spots  have  been 
mailed  to  about  260  stations.  Some  dealers  will  use  the  20- 
second  commercial  as  lead-in  to  a  live  local  announcement  of 
40  seconds.  First  commercial  was  set  for  telecasting  Thursday 
(Oct.  9)  in  Dallas.  Commercials  will  run  in  local  spot  time  and 
in  local  shows.  J.  Walter  Thompson,  New  York,  is  agency. 


(TV)  and  WPST-TV.  From  60-65  cars  a 
month,  sales  have  risen  to  600-700  a  month. 
Sports,  news,  participations  and  full  sponsor- 
ship of  featuring  films  are  employed.  Owner 
Anthony  Abraham,  a  former  advertising 
agency  owner,  picked  tv  because:  "I  found 
that  tv  offered  the  greatest  possibilities.  The 
cost  of  reaching  potential  customers  was 
the  lowest  on  any  cost-per-thousand  basis, 
because  of  tv's  tremendous  audiences."  He 
also  feels:  "Television  should  be  the  primary 
medium  for  car  dealers.  It's  an  absolute 
necessity  for  car  dealers." 

MONCTON  -  NEW  BRUNSWICK,  CAN- 
ADA •  Steeves  Motors  (Cadillac,  Buick, 
Pontiac,  GMC  trucks,  Vauxhall) — Steeves 
got  into  tv  reluctantly  early  last  summer 
with  a  10-minute  sports  show  weekly  on 
CKCW-TV  Moncton.  Then  sales  manager 
Eric  Burdon  attended  a  TvB  presentation 
and  speech  by  President  Norman  E.  Cash. 
He  promptly  asked  CKCW-TV  to  send  a 
salesman  around — and  added  two  more 
weekly  sports  programs.  Mr.  Burdon:  "We 
have  tripled  our  advertising  .  .  .  and  the 
results  to  this  date  have  exceeded  our  most 
optimistic  hopes.  While  we  had  some  re- 
luctance in  the  past  as  to  the  cost  of  tv 
advertising,  the  results  we  have  seen  from 
our  sustaining  use  more  than  justify  the 
expense.  The  recent  screening  of  [TvB's] 
'Vision  of  Television'  brought  home  to  us 
more  forcefully  than  any  other  presentation 
the  value  of  television  as  an  advertising 
medium  for  our  business." 

MONTEREY,  CALIF.  •  Murray  Vout—ln 
business  30  years,  firm  switched  to  English 
Fords  and  Studebaker — and  to  television — 
in  1957  and  registered  a  27%  gain  in  busi- 
ness during  the  next  12  months.  Volume 
this  year  is  higher,  despite  general  business 
recession.  With  95%  of  his  budget  in  tv, 
Mr.  Vout  sponsors  sports  programs  on 
KSBW-TV  Salinas,  Calif.,  immediately  fol- 
lowing Wednesday  Night  Fights  on  ABC- 
TV  and  Friday  night  fights  on  NBC-TV. 
Recently  he  decided  his  budget  couldn't  af- 
ford both  programs,  cut  out  one,  returned  a 
month  later  with  this  report:  "I  must  have 
both  because  they're  terrific  programs  and 
I'm  getting  terrific  results.  I'll  cut  my  other 
advertising,  but  I  want  both  shows." 

PHILADELPHIA  •  Delaware  Valley  Dodge 
Dealers  Assn. — A   "Missing  Dodge  Con- 


test," designed  to  build  awareness  rather 
than  immediate  sales,  was  promoted  in  a 
month-long  announcement  campaign  (week- 
ly cost:  about  $4,000)  on  WCAU-TV  and 
WRCV-TV,  both  Philadelphia,  and  resulted 
in  more  sales  by  Dodge  dealers  in  the  first 
20  days  of  July  1957  than  during  any  com- 
parable period  of  the  year — even  though 
car  sales  ordinarily  drop  off  after  July  4 
weekend.  In  addition,  the  cumulative  effects 
enabled  Dodge  dealers  to  record  higher 
sales  for  the  rest  of  the  year. 

RICHMOND,  VA.  •  Commonwealth  Ford 
— Uses  year-around  plus  special  event  tele- 
vision programming,  currently  employs 
weekly  half-hour  syndicated  film  in  mid- 
evening  time  on  WRVA-TV  Richmond  as 
its  basic  vehicle,  adds  sports  events  and  one- 
shot  feature  films  from  time  to  time.  In 
recent  "autothon,"  based  on  full  sponsor- 
ship of  feature  film,  20  cars  were  demon- 
strated in  five  3-minute  commercials.  Next 
day,  Commonwealth  sold  17  cars  and  rang 
up  gross  sales  of  $40,000 — an  $82  return 
for  each  dollar  spent  on  the  program 
($487.50).  President  Parker  Snead  and  vice 
president-general  manager  Walter  Hall  re- 
port: "We're  depending  primarily  on  tv  in 
1958  to  produce  our  results." 

SALT  LAKE  CITY  •  Courtesy  Motors  (Dodge- 
Plymouth) — Puts  95%  of  its  budget  into 
tv.  When  he  opened  Courtesy  Motors  in 
1952,  Clifford  O.  Gledhill  expected  to  be 
in  the  red  for  six  months.  He  launched  a 
heavy  campaign  on  KSL-TV  Salt  Lake  and 
was  in  the  black  in  30  days,  has  continued 
to  expand  tv  usage.  At  time  of  his  first 
campaign,  no  car  dealer  in  the  market  was 
using  tv  regularly;  now  almost  every  large 
dealer  does.  Mr.  Gledhill:  "The  real  value 
of  television  is  its  ability  to  produce  day 
after  day  .  .  .  and  to  deliver  prospects  who 
are  interested  in  the  cars  that  are  adver- 
tised on  tv." 

SOUTH  BEND,  IND.  •  Ben  Medow's  (Plym- 
outh, Dodge,  DeSoto,  Chrysler,  Imperial) — 
After  testing  tv  in  1955,  Medow's  wondered 
whether  the  medium  was  doing  a  job,  de- 
cided to  cancel  its  schedule  for  six  weeks. 
Results:  in  four  weeks  new  car  sales 
dropped  20%,  used  cars  sales  declined 
30%.  Since  then  Medow's  has  been  a  year- 
round  user  of  WNDU-TV   South  Bend, 


currently  puts  45%  of  its  budget  into  tv. 
After  checking  customers,  company  re- 
ported: "Tv  was  responsible  for  more  busi- 
ness than  .  .  .  any  other  source.  Because 
of  tv's  broad  coverage,  about  50%  of 
[Medow's]  business  now  comes  from  subur- 
ban areas."  Comparing  1957  with  pre-tv 
1954,  firm  found  262%  increase  in  new- 
car  sales,  236%  gain  in  used-car  volume. 

SPOKANE  •  Empire  Lincoln-Mercury  — 
The  new  owners  switched  their  major  ad- 
vertising from  newspapers  to  television 
in  October  1957  and  climbed  from  last  to 
first  place  among  Northwest  Lincoln-Mer- 
cury dealers  in  16  days.  Now  has  60% 
of  budget  in  tv.  Started  with  10  announce- 
ments a  week  on  KHQ-TV  Spokane,  short- 
ly had  to  go  to  other  dealers  to  get  enough 
cars  to  meet  demand,  has  now  signed  52- 
week  renewal  with  station.  Co-owner  Bill 
Nottley:  "We  want  television  to  be  the 
base  from  which  all  of  our  advertising  is 
keyed." 

SPRINGFIELD,  MASS.  •  H  edges-Sattler 
(DeSoto-Ply mouth) — In  June  1958  switched 
from  syndicated  films  to  feature  movies  on 
co-sponsorship  basis  on  WWLP  (TV) 
Springfield,  Mass.,  with  film  scheduled  at 
11  p.m.  Saturday  and  repeated  (using  same 
commercials)  at  2-4  p.m.  Sunday.  Three 
weeks  of  the  month  stress  reputation,  service, 
etc.,  and  fourth  promotes  new  or  used  car 
sale.  Results:  After  sale  promotion,  sales 
usually  run  75%,  or  20  units,  higher  than 
in  other  weeks. 

WESTFIELD,  MASS  •  Westfield  Ford— Once 
100%  radio  user,  firm  bought  quarter-hour 
sports  film  on  WWLP  in  November  1955, 
two  years  later  bought  alternate  weeks  of 
Sunday  night  feature  film,  which  it  still 
sponsors.  Budget  is  now  75%  tv,  25% 
radio.  In  town  of  22,046  population,  com- 
pany was  expected  to  sell  15  to  25  cars  a 
month;  with  saturation  radio  was  selling 
50  to  60  and  with  addition  of  television  its 
sales  volume  jumped  to  95  to  100  and  has 
stayed  at  that  level  since  then.  Jones  has 
first  refusal  on  all  KBTV  special  events  pro- 
grams. He  says:  "Television  has  been  a 
major  factor  in  my  success  as  a  dealer  in 
Ford  .  .  .  cars  and  trucks."  He  uses  tv  year- 
round  because  "I  do  not  believe  in  the  hit- 
or-miss  use  of  television." 


Broadcasting 


October  13,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES 


BUILDING  AN  ALUMINUM  EMPIRE  ON  AIR 

Reynolds  Metals  became  No.  2  aluminum  giant  by  combining 

new  products  (foil,  do-it-yourself  metal)  with  a  new 

medium  (tv);  now  it's  placing  biggest  bet  on  same  combination 


Members  of  the  advertising  department 
of  Reynolds  Metals  Co.  see  in  the  com- 
pany's corporate  symbol  an  allegory  that  per- 
petually replenishes  their  courage  in  the 
competitive  struggle  of  aluminum  giants. 

In  Reynolds  people's  eyes,  the  dragon  in 
the  symbol  is  really  the  Aluminum  Co.  of 
America,  biggest  giant  in  the  field,  and  the 
sword  brandished  by  the  knight  is  a  box  of 
Reynolds  Wrap. 

Reynolds'  advertising  men  would  be  the 
first  to  admit  that  the  dragon  has  not  been 
slain,  but  they  take  comfort  in  the  knowl- 
edge that  it  has  been  rudely  disturbed  from 
the  awesome  dominance  it  once  enjoyed. 
Once  an  absolute  monopoly  in  aluminum 
production  and  processing,  Alcoa  now  has 
competition,  plenty  of  it.  Alcoa  still  is  big 
(projected  1958  net  sales:  $876  million),  but 
others  are  getting  big,  too  (Reynolds'  1958 
sales  projection:  $447  million). 

A  good  many  factors  account  for  the 
elimination  of  the  Alcoa  monopoly,  not  the 
least  of  them  the  government-supported  ex- 
pansion of  aluminum  production  during 
World  War  II.  But  in  the  post-war  years, 
Reynolds'  growth  can  be  traced  to  imagina- 
tive management  and  merchandising  and  in 
considerable  measure  to  the  skillful  use  of 
broadcast  advertising. 

Starting  today  (Oct.  13)  Reynolds  begins 
a  major  schedule  on  ABC-TV.  Reynolds 
has  set  aside  about  $50,000  to  expand  its 
community-relations  program  in  paid  broad- 
cast time  and  is  ready  to  buy  still  other 
spot  schedules  for  "special  situations"  in- 


volving its  line  of  building  products.  In  all, 
Reynolds  has  earmarked  better  than  $6  mil- 
lion— 45%  of  its  total  annual  advertising 
budget — for  tv  and  radio. 

What  is  Reynolds  Metals  Co.?  What 
makes  it  tick? 

Reynolds  sprouted  from  the  tobacco  fields 
of  the  South.  Its  founder,  the  late  Richard 
S.  Reynolds  Sr.  (1881-1955),  up  to  1918  had 
been  advertising-sales  head  of  his  uncle's 
R.  J.  Reynolds  Tobacco  Co.,  was  instru- 
mental in  the  naming  of  "Camel"  brand 
and  in  the  packaging  in  tin  of  Prince  Albert 
smoking  tobacco.  In  1919  he  started  U.  S. 
Foil  Co.  (the  parent  company),  began  pro- 
ducing lead  and  tin  foil  for  cigarette  pack- 
aging. 

In  1924  he  bought  control  of  Eskimo  Pie 
Corp.  (which  is  a  heavy  radio  user),  two 
years  later  added  aluminum  foil,  in  1928 
founded  present-day  Reynolds  Metals  Co. 
Ten  years  ago  he  moved  up  to  board  chair- 
man (a  post  vacant  since  his  death  three 
years  ago),  turning  over  the  reins  of  the 
firm  to  eldest  (now  50)  son  Dick  who  18 
years  earlier  had  founded  the  Wall  Street 
firm  of  Reynolds  &  Co.  (R.  S.  Reynolds  Jr., 
per  SEC  regulations,  sold  his  interest  in  the 
brokerage  house  in  1938).  The  present  fam- 
ily team  consists  of  Mr.  Reynolds,  president; 
brothers  J.  Louis,  48,  executive  vice  presi- 
dent (operations);  David  P.,  43,  executive 
vice  president  (sales),  and  William  G.,  45, 
president  of  Reynolds  International  Inc. 

In  their  active  broadcast  thinking,  the 
four  Reynolds  brothers  are  merely  adhering 


to  a  principle  expounded  long  ago  by  the 
visionary  senior  Reynolds:  "Put  aluminum 
into  the  people's  hands  and  it'll  sell  itself." 
The  thing  that  sold  itself  (with  the  big  help 
of  tv)  was  a  25-foot  roll  of  Reynolds  foil 
no  thicker  than  0.0007-inch.  Explains  Sales 
Vice  President  Dave  Reynolds: 

"In  1939  total  U.S.  aluminum  production 
was  327  million  pounds.  It  took  51  years 
to  reach  that  total.  Suddenly,  in  1946,  pro- 
duction was  800  million  pounds.  With  3 
billion  pounds  of  aluminum  war  scrap  flood- 
ing the  market,  the  industry — at  the  time 
we  and  Alcoa — had  to  sell  almost  4  billion 
pounds.  An  impossible  situation,  you'll  ad- 
mit, one  to  which  the  only  solution  was  to 
find — create,  if  you  will — new  markets.  We 
realized  that  to  make  an  impression  on  155 
million  consumers,  we  had  to  start  with 
something  so  simple  it'd  capture  the  public 
imagination  overnight." 

The  housewife,  just  getting  adjusted  in 
1947  to  the  brave  new  world  of  the  deep- 
freeze, was  ripe.  Reynolds  was  ready.  The 
result:  Reynolds  Wrap — a  rust-proof,  non- 
toxic, odor-free  and  light-proof  metal  of 
1,001  uses.  Introduced  initially  in  print 
media,  Reynolds  Wrap  really  didn't  begin 
to  unroll  till  it  was  advertised  on  NBC-TV's 
Kate  Smith  Evening  Hour  in  1951.  The 
more  Reynolds  did  on  tv — Mr.  Peepers 
(1952-5),  Frontier  (1955-6),  Circus  Boy 
(1956-7),  Disneyland  (1957-8)— the  more 
Reynolds  Wrap  it  sold. 

But  Reynolds  Wrap  isn't  the  only  con- 
sumer item  that  was  "made"  by  television. 
Early  in  1953,  while  redesigning  its  Louis- 
ville sales  office,  Reynolds  had  to  arbitrate 
a  jurisdictional  dispute  between  the  local 
metal  workers  and  carpenters  unions  over 
who  should  handle  the  installation  of  alumi- 
num panels.  The  carpenters  won  out  but 
couldn't  deliver;  their  tin-snips  and  hack- 
saws had  trouble  cutting  the  metal. 

Then,  by  chance,  a  Reynolds  executive  in 
amazement  watched  a  carpenter  cut  an 
aluminum  sheet  with  an  ordinary  wood  saw: 
it  cut  like  a  knife  through  butter.  Result: 
waiting  two  years  for  Korean  wartime  re- 
strictions to  be  lifted,  Reynolds  came  out 
with  a  line  of  "Do-It- Yourself  Aluminum" 
for  the  hobby  crowd,  introduced  it  on  tv 
(and  in  print)  and  within  six  months  had 
effected  successful  distribution  in  at  least 
10,000  hardware  outlets.  It's  still  a  strong 
seller.  Then,  too,  the  kitchen  foil  has  found 
wider  uses:  there's  foil  to  keep  the  weeds 
down,  foil  with  which  to  wrap  flower  pots, 
heavy-duty  foil  for  freezing,  disposable  foil 
roasting  pans,  etc. 

Reynolds'  advertising  practitioners  deride 
the  use  of  "institutional  advertising." 

"This  business  is  too  young  to  hold  'in- 


Sales  and  advertising  chiefs  of  Reynolds  Metals  used  a  59-city  closed-circuit  tv 
hookup  Sept.  9  to  explain  to  dealers  and  distributors  their  television  plans  for 
this  season.  David  P.  Reynolds  (standing),  executive  vice  president  in  charge  of 
sales,  told  dealers:  "Television  will  make  doors  open  to  you  faster."  Also  appear- 
ing on  the  closed  circuit  were  (seated,  1  to  r)  Bill  Ingram,  general  sales  director, 
and  David  F.  Beard,  general  advertising  director. 


Page-  36    •     October  13,  1958 


Broadcasting 


Reynolds  Metals  Co.  moved  last  month  into  this  new  head- 
quarters in  Richmond,  Va.,  an  $11.5  million  structure  built 
mostly  of  aluminum  (1,235,000  pounds  of  it)  and  glass.  The 
ultra-modern  office  building  is  a  shrine  to  Reynolds'  rapid 
emergence  as  one  of  the  giants  in  the  aluminum  field.  Reynolds 
got  into  pig  aluminum  and  extrusion  in  World  War  II  with 
government  financial  aid  and  encouragement.  In  the  early 
forties  the  company's  net  sales  ran  about  $21  million  a  year, 
its  share  of  U.  S.  aluminum  output  2.4%.  This  year  net  sales 
will  be  $447  million,  share  of  output  28.5%.  Reynolds  ranks 
No.  2  in  U.  S.  aluminum  output,  No.  85  in  sales  among  U.  S. 
industrial  corporations,  No.  88  in  advertising,  No.  41  in  as- 
sets ($239.3  million).  Now  operating  at  83.3%  of  capacity, 
Reynolds'  present  primary  aluminum  reduction  capacity  is 
601,000  tons   (against  Alcoa's  800,000,  Kaiser's  550,000). 


Canada's  Aluminium  Ltd.  (created  by  antitrust  action  out  of 
Alcoa's  foreign  operations)  has  a  capacity  of  770,000,  ranks 
No.  2  in  world-wide  output.  Newly-formed  Ormet  Corp.  (joint 
ownership  by  Olin-Mathieson  and  Revere  Copper  &  Brass)  will 
have  1 80,000  ton  output.  Closing  out  the  list  of  aluminum  pro- 
ducers are  Anaconda  (65,000  tons)  and  Harvey  (55,000). 
Reynolds'  stock  now  fetches  65V4  on  the  New  York  Stock 
Exchange — up  from  49  in  August.  Reynolds'  first  half  sales 
show  a  2Vz%  increase.  Most  (80%)  of  output,  according 
to  industry  sources,  is  fabricated  (sidings,  tub- 
ing, packaging,  foil),  17%  primary  (pig  alumi- 
num) and  3%  "other"  (plastics,  chemicals). 
The  Reynolds  empire  now  employs  27,000 
workers,  maintains  35  manufacturing  plants 
and  mines,  and  operates  72  sales  offices. 


stitutions,'  "  comments  General  Advertising 
Director  David  F.  Beard.  "We're  selling 
aluminum  .  .  .  and  we're  selling  it  hard." 

From  its  Richmond,  Va.,  headquarters 
Reynolds  conducts  "hard-sell"  advertising  so 
passionately  that  one  casual  observer  recent- 
ly noted,  "There're  going  about  it  as  if  ad- 
vertising were  about  to  go  out  of  style." 
Helping  Reynolds  are  five  agencies: 
Buchanan  Div.  of  Lennen  &  Newell;  Clin- 
ton E,  Frank  Inc.,  Chicago;  Zimmer-Mc- 
Claskey,  Frank  Inc.,  Richmond;  Gotham- 
Vladimir  Inc.  (international),  and  Cunning- 
ham &  Walsh  (for  affiliated  Eskimo  Pie 
Corp.).  The  emphasis  is  on  network  tele- 
vision where  Reynolds  has: 

•  Nine  commercial  minutes  a  week  on 
ABC-TV's  "Operation  Daybreak"  (Day  in 
Court,  Peter  Lind  Hayes,  Mothers  Day, 
Liberace,  Chance  for  Romance,  Beat  the 
Clock)  starting  today  (Oct.  13).  As  of  last 
week,  clearances  were  effected  on  82  sta- 
tions (84.8%  of  total  U.S.  tv  homes).  The 
stress  will  be  on  Reynolds  Wrap  and  other 
household  aluminum  products. 

•  26  weeks  of  All-Star  Golf  which  it  co- 
sponsors  with  good  customer  Miller  Brew- 
ing Co.  (labels  for  Miller's  High  Life)  on 
132  ABC-TV  stations.  Reynolds'  three- 
minute  commercials  on  this  weekly  series 
which  began  this  past  weekend  (Oct.  11) 
will  be  aimed  at  the  golf-playing  executive 
or  contractor  whose  firm  might  be  a  po- 
tential Reynolds  client. 

•  One-half  sponsorship  of  Walt  Disney 
Presents  on  ABC-TV  effective  Oct.  3.  Its 

Broadcasting 


co-sponsors  also  are  old  Reynolds  cutomers 
— Kellogg  Co.  and  Hills  Bros,  coffee.  The 
52-week  contract  takes  in  148  stations,  gives 
Reynolds  an  average  three  minutes  of  com- 
mercial time  each  Friday  night  in  which  to 
bring  home  to  a  family  audience  all  of  its 
sundry  activities. 

With  a  total  of  1 5  minutes  a  week,  Reyn- 
olds both  outspends  and  outtalks  the  com- 
petition to  a  considerable  degree  (see  box, 
page  38). 

Aside  from  telling  aluminum's  story  to 
the  home  audience,  television  helps  win  new 
corporate  clients  for  Reynolds — especially 
in  the  burgeoning  field  of  metallic  foil 
product  packaging.  Explains  Special  Projects 
(advertising)  Director  A.  C.  (Al)  Kintner: 

"In  these  days  of  stiffening  competition, 
where  there  really  is  little  appreciable  differ- 
ence between  per-pound  price  structure,  a 
prospect  might  well  be  justified  to  ask  our 
sales  people,  'why  should  I  do  business  with 
you — why  not  with  Alcoa?  What's  in  it  for 
me?' 

"Our  answer,"  says  Mr.  Kintner,  "in- 
evitably is  that  our  television  works  for 
them,  too.  People  recognize  our  seal  on  the 
products  they  buy,  will  instinctively  buy 
these  packages  instead  of  competing 
brands."  Recalls  Dave  Reynolds:  "Recently 
I  talked  with  a  manufacturer  of  aluminum 
golf  carts.  He  was  about  to  sign  with  one 
of  our  competitors  till  1  told  him  of  our  in- 
tention to  telecast  golf  on  weekends.  He's 
now  one  of  our  clients." 

Prospects  left  unmoved  by  this  pitch  are 


shown  yet  another  angle  in  which  television 
plays  a  major  role:  product  identification. 

This  past  summer,  Reynolds  market  re- 
search canvassers  polled  1,403  women  in 
43  cities,  asked  how  many  of  them  could 
spot  the  Reynolds  seal  at  a  glance:  83.3% 
could.  Then,  another  sampling  was  taken 
to  determine  "brand"  of  aluminum  foil  pre- 
ferred: 70%  said  "Reynolds  Wrap."  (In- 
terestingly, in  1955 — two  years  after  Reyn- 
olds began  putting  its  seal  on  clients'  prod- 
ucts— the  recognition  sample  was  as  high  as 
72%).  During  the  past  five  years,  the  seal 
has  been  put  on  12  billion  packages;  so  far 
in  1958,  2.3  billion  packages  of  343  dif- 
ferent products  will  bear  the  slogan,  "Qual- 
ity Protected  With  Reynolds  Wrap  Alumi- 
num Packaging." 

In  a  roundabout  way,  television  also  has 
helped  the  company's  finance  department 
swing  loans  needed  for  Reynolds'  rapid 
growth.  "Television  has  helped  make  us 
well-known  in  the  financial  community," 
declares  ad  director  Dave  Beard.  By  the 
end  of  the  year  the  funded  debt  will  be 
down  to  $380  million.  He  submits  that 
there  are  times  "when  we  feel  like  asking  the 
controller  to  kick  in  some  money  to  pay 
for  our  television  campaigns — after  all,  he 
benefits,  too!" 

The  idea  isn't  too  far-fetched,  at  that. 
The  corporation's  public  relations  depart- 
ment, as  concerned  with  aluminum  sales  as 
with  company  goodwill  in  the  many  com- 
munities in  which  it  operates,  is  buying  time 
with  which  to  promote  the  image  of  Reyn- 


October  13,  1958 


Page  37 


ADVERTISERS  &  AGENCIES  CONTINUED 


PIE  IN  THE  SKY 


While  Reynolds  Metals  bets  most  of 
its  broadcast  media  bankroll  on  tele- 
vision, an  affiliated  company  is  planning 
to  make  history  in  radio. 

Allied  with  Reynolds  Metals  Co.  (70% 
of  its  preferred  shares  and  79%  of  its 
common  are  owned  by  U.  S.  Foil  Co., 
Reynolds'  holding  firm),  Eskimo  Pie 
Corp.  seeks  to  become  the  ice  cream  in- 
dustry's first  year-round  advertiser  in  ra- 
dio, training  its  sights  on  the  home 
freezer  market. 

Ranking  28th  in  the  nation's  top  30 
radio  spot  advertiser  roster  [Adver- 
tisers &  Agencies,  Aug.  11],  Eskimo 
Pie  spent  about  $400,000  in  1958's 
second  quarter,  which  its  agency,  Cun- 
ningham &  Walsh,  estimates  to  be  four- 
fifths  of  its  total  budget. 


Current  Eskimo  Pie  head  is  J.  Louis 
Reynolds,  also  Reynolds  executive  vice 
president.  His  operating  vice  president, 
Robert  M.  (Barry)  Woods,  explains  that 
Eskimo  Pie  is  not  an  ice  cream  maker 
per  se  (though  it  does  supply  chocolate 
coating  mixes).  It's  in  business  to  sell 
aluminum  ice  cream  wrappers — and 
franchises. 

On  five-year  (renewable)  terms  it 
leases  to  national,  regional,  and  local 
dairies,  such  as  Borden's,  National  Dairy, 
Arden  Farms,  Hood,  Cabell,  Foremost, 
$150,000  worth  of  ice  cream  extrusion 
and  wrapping  equipment  which  the 
lessees  then  amortize  by  agreeing  to  buy 
all  foil  wrapping  and  packaging  from 
Reynolds.  Eskimo  Pie  will  back  the  local 
franchise-holders  with  radio  spot. 


olds  as  "a  good  place  to  work,  a  good  citizen 
for  all  communities."  Roughly  speaking, 
about  $50,000  a  year  goes  to  buying  time  on 
such  outlets  as: 

•  WRNL  Richmond — for  a  52-week 
schedule  of  five-minute  Mon.-Sat.  newscasts 
in  which  the  Reynolds  announcer  tells  the 
residents  that  the  firm  is  vital  to  Richmond's 
needs  because:  its  2,900-man  labor  force 
accounts  for  an  annual  payroll  of  $18.2  mil- 
lion; that  500  additional  employes  (moved 
from  Louisville) — projected  by  family 
growth — will  swell  Richmond's  population 
by  1,307  and  bring  in  $244,200  in  an- 
nual rentals,  $3.8  million  in  home  purchas- 
ing power,  $1.6  million  in  home  building 
power,  $1.4  million  in  new  bank  deposits 
and  $1.8  million  in  new  retail  sales. 

•  WSVA-TV  Harrisonburg,  Va. — for  an 
alternate-week,  15-minute  Shenandoah 
Showcase  to  acquaint  the  area  with  the  new 
Grottoes,  Va.,  plastics  plant  and  its  200 
employes.  The  show  itself  adds  to  Reyn- 
olds' public  relations  impact  by  broadcast- 
ing messages  of  local  charities  that  would 
otherwise  not  be  able  to  buy  time. 

•  WMSA  Massena,  N.Y. — for  sponsor- 
ship of  the  home  games  of  Clarkson  Col- 
lege's ice-hockey  team.  Purpose:  to  famil- 
iarize upstate  New  York  with  the  impor- 
tance of  the  new  $100  million  St.  Lawrence 
Seaway  reduction  plant  now  nearing  com- 
pletion. When  in  operation,  this  factory  will 
supply  a  neighboring  General  Motors  plant 
with  aluminum  for  use  in  auto  engines. 

Then  there  are  a  number  of  local  or  re- 
gional sports  programs  which  the  public  re- 
lations department  finds  "extremely  useful" 
in  building  "a  corporate  portrait."  For  years 
it  used  to  sponsor  the  U.  of  Kentucky  foot- 
ball and  basketball  games  on  WHAS  Louis- 
ville, also  purchased  local  cut-ins  on  network 
programs  carried  by  WAVE-TV  Louisville. 
In  Arkansas,  where  Reynolds  has  a  formi- 
dable investment  in  bauxite  and  alumina 
mines  (Hurricane  Creek,  Arkadelphia,  Jones 
Mills)  it  has  in  past  years  part-sponsored  the 
U.  of  Arkansas  grid  games  (and  the  famed 
Aluminum  Bowl  coverage)  on  portions  of 
that    state's    Razorback    Radio    N  twork 


(KLCN  Blytheville,  KAMD  Camden. 
KDQN  DeQueen,  KELD  El  Dorado, 
KFPW  Ft.  Smith,  KWFC-KBLO  Hot 
Springs,  KNEA-KBTM  Jonesboro,  KXLR 
Little  Rock,  KVMA  Magnolia,  KVSA  Mc- 
Gehee,  KHBM  Monticello,  KTLO  Moun- 
tain Home,  KXRJ  Russelville,  KWAK  Stutt- 
gart and  KRLW  Walnut  Ridge). 

Says  public  relations  director  Donald  B. 
McCammond:  "Our  immediate  problem  is 
to  pipe  the  new  ABC-TV  schedule  into 
every  one  of  our  mine  and  plant  cities." 
If  necessary,  this  will  be  done  by  adding 
delayed  broadcast  stations  in  markets  where 
ABC-TV  cannot  gain  clearances.  Adds  as- 
sociate William  A.  Lashley:  "We  feel  that 
both  radio  and  tv  can  help  us  maintain 
good  community  relations  and  help  sales 
at  the  same  time."  Messrs.  McCammond 
and  Lashley  foresee  increasing  use  of  broad- 
cast-public relations  programs,  co-sponsored 
by  Reynolds  and  local  plant  managements. 

The  brunt  of  Reynolds'  network  push  has 


been  felt  by  its  spot  program.  Until  a 
year  ago,  Reynolds  used  to  blitz  farm  ra- 
dio markets  with  commercials  extolling  the 
virtues  of  aluminum  sidings.  This  is  no 
longer  necessary.  "While  radio  did  a  yeo- 
man's job  for  us,"  explains  Al  Kinter,  "the 
farmer  without  a  tv  set  these  days  is  a 
rare  bird  indeed!" 

Spot  isn't  entirely  out — at  least  not  tv 
spot.  Not  long  ago  Reynolds  introduced  a 
builder's  package  of  20  or  more  staple 
products  made  out  of  aluminum  that,  it 
was  claimed,  would  cut  home  maintenance 
costs  by  "at  least"  $3,700  over  a  30-year 
period,  would  help  realize  Reynolds'  goal 
of  upping  home-building  use  of  aluminum 
from  40  to  1,500  pounds  a  house.  To  aid 
its  construction  customers,  e.g.,  National 
Homes  Corp.  (Viking  line),  sell  these  alu- 
minum-equipped homes,  Reynolds  will  from 
time  to  time  enter  a  "friendly  market"  with 
spot  allocations. 

To  its  two  principal  competitors — Alcoa 
(1957  net  sales:  $875.5  million)  and 
Kaiser  (1957  net  sales:  $391.6  million)  — 
Reynolds'  aggressive  and  adroit  use  of  air 
media  spells  trouble  in  one  way,  help  in 
another.  There  remains  no  doubt  in  any- 
one's mind  that  television  has  opened  up 
vast  new  market  potentials — viewers  are 
constantly  writing  in  with  new  ideas  of  how 
they  think  aluminum  could  or  should  be 
used.  The  aluminum  industry  is  always  in- 
terested in  finding  new  uses,  new  markets. 
All  three  companies  spend  an  enormous 
amount  of  money  researching  "futures," 
and  Kaiser  and  Alcoa — both  pushed  into 
foil  production  by  Reynolds'  bold  move  1 1 
years  ago — appreciate  the  job  Reynolds 
has  done,  though  they  may  not  like  it  in 
terms  of  dollar  sales.  Reynolds,  on  the  other 
hand,  welcomes  Kaiser's  use  of  tv,  also 
Alcoa's,  for  "the  more  people  become  in- 
terested in  aluminum,  the  better  we  like 
it." 

And  the  narrower  the  gap  becomes  be- 
tween Reynolds  and  Alcoa. 


WHAT  REYNOLDS'  RIVALS  DO 


To  what  extent  does  Reynolds  Metals 
Co.  "outspend  and  outtalk"  its  domestic 
competitors?  Here's  what  other  alumi- 
num makers  are  doing  in  radio  and  tv: 

•  Aluminum  Co.  of  America — on 
network  tv  as  sponsor  of  the  alternate- 
week  Alcoa  Theatre  on  NBC-TV.  The 
$3  million  Alcoa  spends  on  this  Screen 
Gems  Inc.  package  for  26  weeks  is 
shared  by  the  corporation  (through  Fuller 
&  Smith  &  Ross)  and  its  consumer  divi- 
sion (through  Ketchum,  MacLeod  & 
Grove).  Additionally,  KM&G  puts  about 
$500,000  into  spot  on  behalf  of  home 
aluminum  and  heavy  industry  use  of  the 
metal.  Broadcast  allocations  represent 
about  one-fourth  of  total  ad  budget.  Its 
current  expenditures  in  tv  represent  cut- 
back of  what  it  spent  in  1951-6  as  spon- 
sor of  CBS-TV's  See  It  Now  and  NBC- 
TV's  alternate-week  hour-long  live  Alcoa 
Playhouse. 


•  Kaiser  Aluminum  &  Chemical  Co. 
— shares  in  the  Kaiser  Industries  Inc- 
sponsored  Maverick  which  runs  52  con- 
secutive weeks  on  ABC-TV.  Kaiser  has 
three-fourths  sponsorship  in  series.  Com- 
mercials are  shared  by  the  various  Kaiser 
enterprises.  The  $4  million  investment 
also  represents  cutback  of  what  Kaiser 
spent  in  1956-57  as  sole  sponsor  of  live, 
hour-long  Kaiser  Aluminum  Hour  on 
NBC-TV  alternate  Tuesdays.  Agency  is 
Young  &  Rubicam. 

•  Aluminium  Ltd. — its  aluminum  out- 
put represents  only  10%  drop  in  U.  S. 
bucket,  but  it's  still  spending  $1  million 
a  season  as  it  has  been  doing  since 
first  participating  in  Omnibus  in  1954. 
What  was  once  one-fourth  sponsorship 
of  90-minute  show  now  has  become  full 
sponsorship  of  12  out  of  total  of  15  hour- 
long  shows  on  NBC-TV.  Agency  is  J. 
Walter  Thompson  Co. 


Page  38    •    October  13,  1958 


Broadcasting 


di\erent  in  APPROACH 


Everything  we  do  at  W-I-T-H 
is  measured  by  one  basic  yard- 
stick: 

"What's  good  for  Baltimore  is 
good  for  WI  TH." 

That's  a  nice,  cozy  statement.  A  real 
' 'heart- throbber."  A  lot  of  stations  can 
make  it  in  their  own  behalf.  Many  of  them 
do  make  it.  So,  when  you  hear  it,  consider 
the  source.  What— and  who— is  behind  it? 

When  W-I-T-H  was  founded  in  1941,  it 
became  the  first  independent  Baltimore 
radio  station.  It  has  remained  independent 
to  this  day.  Now  doesn't  it  make  good  com- 
mon sense  that  a  station,  completely  inde- 
pendent throughout  its  17-year  career,  has 
had  many  more  opportunities  to  serve  the 
interests  of  its  community?  W-I-T-H  has 
had  hundreds  of  such  opportunities — has 
made  many  of  them,  in  fact— and  has 
served  them  well. 

Result?  A  special  bond  between  Baltimore 
and  W-I-T-H  that  you  have  to  experience 
on  the  spot  to  appreciate  fully— but  that 
you  can  obtain  to  your  product's  advan- 
tage by  advertising  on  W-I-T-H.  It's  a 
mighty  bonus! 


Tom  Tinsley 

President 

R.  C.  Embry 

Vice  Pres. 


National  Representatives:  Select  Station  Representatives  in  New  York,  Philadelphia,  Baltimore,  Washington;  Clarke  Browne  Co.  in 
Dallas,  Houston,  Denver,  Atlanta,  Miami,  New  Orleans;  McGavren-Quinn  in  Chicago,  Detroit  and  West  Coast 


Broadcasting 


October  13,  1958    •    Page  39 


Henrietta  sees  Red 

and  puts  a  $1,000,000 film  library  to  work! 

Timebuyer  Henrietta  Hickenlooper  picks  WJAR-TV  because  WJAR-TV  has 
a  corner  on  quality  feature  films  in  the  Providence  market  —  the  cream  of  the 
crop  from  20th  Century  Fox,  Warner  Brothers,  Selznick,  MGM,  RKO,  Colum- 
bia, United  Artists ! 


In  the  PROVIDENCE  MARKET 

WJAR-TV 

is  cock-of-the-walk 
in  feature  films  ! 


CHANNEL  10  •  PROVIDENCE,  R.I  •  NBC-ABC  •  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  INC. 


Page  40    •    October  13,  1958 


Broadcasting 


ADVERTISERS  &  AGENCIES  continued 


W&G  SUES  BON  AMI 
IN  AGENCY  SWITCH 

•  Asks  fees  to  June  1959 
e  includes  money  not  placed 

For  78  years  the  Bon  Ami  Co.,  New 
York,  has  used  the  slogan  "Hasn't  Scratched 
Yet."  But  last  week,  preparing  to  answer  a 
breach  of  contract  suit  filed  by  its  former 
agency,  the  advertiser  was  attempting  to 
heal  itself  of  what  one  executive  called  "the 
57-week  barter  itch,"  suffered  through  tele- 
vision exposure  by  the  firm's  former  man- 
agement. 

The  suit  is  unique  in  agency-client  rela- 
tions in  that  payment  is  sought  for  commis- 
sions on  advertising  not  yet  placed  as  well 
as  that  in  the  past. 

Weiss  &  Geller  Inc.,  New  York,  dis- 
charged last  month  as  Bon  Ami's  agency, 
has  filed  the  suit  in  New  York  Supreme 
Court.  W&G  charges  the  peripatetic  adver- 
tiser [Advertisers  &  Agencies,  Sept.  15] 
with  violating  the  cancellation  terms  of  its 
agreement  and  demands  restitution  of  $115,- 
199.18.  The  sum  reflects  commissions 
claimed  for  advertising  already  placed;  it 
does  not  account  for  advertising  to  be  placed 
for  the  period  December  1958-June  1959, 
but  W&G  is  taking  a  different  action  to 
retrieve  those  future  commissions  (see 
below) . 

Weiss  &  Geller  contends  it  is  entitled  to  all 
agency  commissions  on  billing  now  placed 
by  the  new  agency,  Cole,  Fischer  &  Rogow 
Inc.,  New  York,  through  next  June,  the 
earliest  possible  termination  date  of  its  two- 
year  contract  with  Bon  Ami. 

Virtually  all  of  the  commissions  claimed 
by  W&G  are  on  broadcast  billing,  tv  barter 
billing  in  particular.  Bon  Ami  last  week  said 
W&G  is  in  no  way  entitled  to  these  com- 
missions and  added  that  commissions  al- 
ready paid  the  agency  on  barter  by  the  for- 
mer Bon  Ami  management  were  not  called 
for,  since  the  barter  business  had  been 
placed  direct  with  stations  through  Guild 
Films  at  a  time  prior  to  W&G's  appointment 
last  Feb.  5.  Bon  Ami  said  thereby  the 
agency  already  has  been  paid  more  than  it 
deserves. 

Its  answer  must  be  filed  with  the  court 
this  Thursday  (Oct.  16). 

Meanwhile,  Weiss  &  Geller  has  taken  two 
actions  in  pursuit  of  its  case.  The  agency  has 
obtained  from  the  court  a  warrant  of  at- 
tachment freezing  some  $56,000  of  Bon- 
Ami's  assets  at  Manhattan's  Chemical  Corn 
Exchange  Bank.  It  also  has  written  some 
40  tv  stations  in  which  it  and/ or  the  new 
agency  has  placed  cash  tv  spot  campaigns 
to  demand  that  the  new  agency  be  denied 
its  commissions  and  that  they  be  reserved 
for  W&G. 

The  letter,  written  by  W&G  Executive 
Vice  President-Media  Director  Max  Tend- 
rich,  says  in  part:  ".  .  .  We  hereby  notify 
you  that  all  commissions  due  on  the  com- 
plete 1958  fall  campaign  for  the  Bon  Ami 
Co.,  as  well  as  any  other  billing  for  the  Bon 
Ami  Co.  which  may  be  placed  with  your 
station  until  June  5,  1959  at  the  earliest, 
belongs  to  us  and  is  payable  to  none  other. 
...  We  regret  any  difficulty  that  this  situa- 

Broadcasting 


tion  may  cause  for  you  but  we  hasten  to 
assure  you  that  it  is  not  of  our  own  making." 

Mr.  Tendrich  explained  Thursday  (Oct.  9) 
that  the  agency  is  not  demanding  actual 
cash  payments  from  stations  (realizing  com- 
missions are  deducted  before  agency  pay- 
ment is  made  to  stations)  but  "that  we  are 
merely  staking  a  claim."  One  station  con- 
tacted, WRCA-TV  New  York  (on  which 
CF&R  has  placed  $5,235  time  and  talent 
business  for  two  football  games)  said  it  will 
ignore  the  letter,  recognizing  only  the  ex- 
istence of  Cole,  Fischer  &  Rogow. 

While  Bon  Ami  has  yet  to  formalize  its 
answer,  one  official  said  it  will  base  its 
counterclaim  on  the  premise  that  Weiss  & 
Geller  is  demanding  agency  payment  in 
part  for  something  arranged  direct  between 
former  Bon  Ami  management  and  Guild 


Films — without  benefit  of  agency.  Bon 
Ami's  present  management  admits  that  for- 
mer Bon  Ami  President  Virgil  D.  Dardi 
approved  paying  W&G  some  commission 
for  a  $1.1  million,  57-week  barter  deal  in 
35  markets  (see  box  below)  but  contends 
this  was  "totally  unwarranted,"  claiming 
"all  that  W&G  did  was  to  check  out  the 
availabilities." 

Specifically,  Weiss  &  Geller  seeks  re- 
covery of  $94,223.93  in  commissions  al- 
leged still  to  be  due  on  the  barter  deal,  $4,- 
484.07  commissions  due  on  July-August- 
September  film  production,  $15,433.44  com- 
missons  due  on  the  fall  paid  radio-tv  cam- 
paign and  $1,003.02  commissions  due  on 
Canadian  and  U.S.  paid-time  purchases  by 
Cole,  Fischer  &  Rogow.  On  Thursday, 
S.  David  Liebowitt,  counsel  for  W&G,  said 


W&G  BARES  TV  BARTER  LIST 


Among  the  exhibits  in  Weiss  &  Gel-  campaign  to  last  from  April  28  this 
ler's  brief  deposited  with  the  New  York    year  through  May  24,  1959.  This  letter 

Supreme  Court   (see   story   above)  is     indudes  CQSt  estimates  pUrportedlv  pro. 

a  letter  of  confirmation  dated  April  21       .                .  .        .  ' 
wherein  W&G  President  Dr.  Max  Geller    Vlded  by  Gu,ld  on  the  basis  of  »tf°rma- 
asks  Guild  Films  Co.  to  deliver  some     tion  that  was  supplied  by  the  stations 
35  stations  for  a  57-week  barter  spot    themselves.  Here  is  the  list: 

Station  Per  Week  Per  57  Weeks 

WBKB  (TV)  Chicago  $  2,050  $  116,850 

KABC-TV  Los  Angeles  1,630  92,910 

WRCV-TV  Philadelphia  830  47,310 

KMSP-TV  Minneapolis  1,180  67,260 

KGO-TV  San  Francisco  840  47,880 

CKLW-TV  Detroit  710  40,470 

WGR-TV  Buffalo  540  30,780 

KTVI  (TV)  St.  Louis  615  35,055 

WXIX  (TV)  Milwaukee  555  31,635 

KMBC-TV  Kansas  City  430  24,510 

WSBA-TV  York,  Pa.  267  15,219 

WOI-TV  Des  Moines  645  36,765 

KTVW  (TV)  Seattle  580  33,060 

WKST-TV  New  Castle,  Pa.  292  16,644 

WBAL-TV  Baltimore  990  56,430 

WGAN-TV  Portland,  Me.  250  14,250 

KPTV  (TV)  Portland,  Ore.  345  19,665 

WBAP-TV  Ft.  Worth  820  46,740 

WSOC-TV  Charlotte  193  11,001 

KUTV  (TV)  Salt  Lake  City  247  14,079 

WTTG  (TV)  Washington  690  39,330 

WLWA  (TV)  Atlanta  410  23,370 

WREX-TV  Rockford,  111.  190  10,830 

WROC-TV  Rochester  570  32,490 

KOOL-TV  Phoenix  172  9,804 

KOCO-TV  Enid,  Okla.  218  12,426 

KTVR  (TV)  Denver  450  25,650 

WOAI-TV  San  Antonio  500  28,500 

WPST-TV  Miami  368  20,976 

KTRK  (TV)  Houston  175  9,975 

WSTV-TV  Steubenville,  Ohio  292  16,644 

KTUL-TV  Tulsa  258  14,706 

WMBV-TV  Marinette,  Wis.  154  8,778 

KWWL-TV  Waterloo,  Iowa  300  17,100 

WWLP  (TV)  Springfield,  Mass.  390  22,230 


$19,121  $1,091,322 

As  of  last  week,  three  of  the  stations  on  WGR-TV.  It  likewise  said  it  had 

were  "lost"  to  Bon  Ami,  the  firm  re-  ended  barter  on  KMBC-TV  Kansas  City 

ported.  With  NBC-TV  shifting  affiliation  and  now  buys  time  on  that  station.  Also, 

from  its  ill-fated  WBUF  (TV)  Buffalo  to  Bon  Ami  said  instead  of  bartering  on 

WGR-TV,  Bon  Ami  said  its  barter  time  WBAP-TV  Ft.  Worth  it  now  buys  time 

had  been  scratched  and  it  now  buys  spots  on  KRLD-TV  Dallas. 

October  1.3,  1958    •    Page  41 


ADVERTISERS  &  AGENCIES  continued 


the  barter  commission  figure  should  be 
amended  to  $94,278.65,  but  his  office  de- 
clined to  explain  this  latest  move. 

Bon  Ami,  claiming  to  be  "low  man  on  the 
cleanser  totem  pole,"  came  under  new  man- 
agement July  17  following  the  sale  by 
Baltic  Investment  Co.,  New  York,  of  90,000 
Bon  Ami  shares  at  $810,000  to  Miami  in- 
vestor R.  Paul  Weesner,  whose  Commercial 
International  Corp.  has  interests  in  hotels, 
oil  wells,  supermarkets  and  airlines.  The 
1957  annual  report  shows  a  net  loss  of 
$950,683.28  which  former  secretary  Daniel 
F.  Cunningham  ascribed  in  part  to  "adver- 
tising and  promotion  of  jet  spray  Bon  Ami." 

On  June  20,  1957,  the  Bon  Ami-formed 
Chatham  Corp.  purchased  from  Guild,  "for 
$1.00  and  other  consideration,"  tv  time 
spots  aggregating  $1.25  million  at  end  card 
rates;  that  same  day  Chatham  assigned  its 
interest  in  this  agreement  to  Bon  Ami  for  a 
cash  consideration  of  $830,000.  On  Aug. 
21,  1957  Bon  Ami  acquired  certain  rights — 
including  tv — to  a  group  of  170  films  held 
by  Icthyan  Assoc.,  S.A.,  for  a  cash  consid- 
eration of  $1.15  million  "subject  to  a  fur- 
ther payment  of  $173,000  to  the  seller  from 
the  first  receipts  from  the  exploitation  of  the 
rights." 

That  month,  also,  Bon  Ami  bought  from 
Guild  tv  time  spots  aggregating  $6  million 
at  end  card  rates  over  a  5-year  term  for 
$3.6  million  and  at  the  same  time  handed 
Guild  its  interest  in  Icthyan  in  exchange  for 
$1.15  million  credit  applied  to  the  earlier 
deal.  The  $2.45  million  balance  was  to  be 
paid  in  installments  effective  that  October. 
A  new  agreement  between  Bon  Ami  and 
Guild  (direct)  was  drawn  up  February  this 
year.  It  is  the  dispositon  of  this  agreement 
on  which  Bon  Ami  apparently  will  peg  its 
counterclaim. 

Counsel  for  Bon  Ami  is  Emil  Morosini 
Jr.,  partner  in  the  Wall  Street  law  firm  of 
Green  &  Morosini.  Latter  also  is  counsel 
for  Commercial  International  Corp.  and 
holds  the  posts  of  vice  president,  treasurer 
and  secretary  of  Bon  Ami. 

W-L  TALKS  MERGER 
WITH  REYNOLDS  CO. 

A  top  advertising  story  is  being  written 
in  financial  quarters  in  the  proposed  mer- 
ger of  R.  J.  Reynolds  Tobacco  Co.  of 
Winston-Salem,  N.  C,  and  Warner-Lambert 
Pharmaceutical  Co.  of  Morris  Plains,  N.  J. 

Last  week,  the  boards  of  directors  of  the 
two  companies — both  leading  national  ad- 
vertisers— unanimously  agreed  to  "con- 
tinue exploration"  of  consoldiation. 

To  effect  a  merger,  probably  the  com- 
panies would  exchange  stock  on  a  1-for- 
1  basis.  Both  companies  bring  about  the 
same  asking  price  on  the  New  York  Stock 
Exchange:  Reynolds'  average  this  month 
was  89;  Warner-Lambert  84.  Warner-Lam- 
bert has  reassured  its  employes  of  company 
identity  and  same  management,  although 
Reynolds  had  $1.05  billion  in  sales  as 
against  W-L's  $158  million  in  1957.  As  ad- 
vertisers, this  is  the  image  of  each: 

•  Reynolds  Tobacco:  nation's  12th  largest 
advertiser,  spent  in  excess  of  $30  million 


PREVIEW 

SPORTSMAN  TAMES 

Starting  Nov.  15  the  Lambert-Hud- 
nut  Div.  of  Lambert  Pharmaceutical  Co. 
opens  a  substantial  spot  television  com- 
paign  on  behalf  of  its  Sportsman  men's 
toiletries  line.  Basic  60-minute  commer- 
cial to  be  used  features  a  lion's  head 
placed  on  top  of  a  man's  body.  A  woman 
is  seen  feeding  the  "lion."  Says  the  audio: 
"A  Sportsman  gift  will  have  any  man 
eating  right  out  of  your  hand." 

The  commercial  begins  with  a  girl  in 
the  living  room  and  her  husband  hidden 
behind  a  newspaper — the  announcer  say- 
ing, "How  about  the  man  in  your  life?" 
The  girl's  voice  then  asks  if  he  is  a  lion, 
wolf,  bear  or  lamb,  the  film  showing  each 
of  the  animals.  After  a  hard  sell  pitch 
for  the  products — shaving  lotion,  co- 
logne, hair  dressing,  deodorant  and  talcum 


last  year,  about  $18  million  in  broadcast 
media.  Leading  in  regular  and  filter  tip 
cigarette  unit  sales  in  1957  (Camels:  64 
billion;  Winston:  40.8  billion),  Reynolds 
ranks  second  to  American  Tobacco  Co.  in 
overall  unit  sales,  including  exports  (123.3 
billion  against  ATC's  126  billion).  Sales  in 
1958  are  expected  to  reach  $1.1  billion. 
Through  its  agency,  William  Esty  Co.,  New 
York,  Reynolds  buys  heavy  in  network  tv. 
In  spot,  Reynolds  spends  about  $3  million. 
Its  products,  aside  from  Winstons  and 
Camels,  are  Salem,  Cavalier  (cigarettes)  and 
Prince  Albert  smoking  tobacco. 

•  Warner-Lambert:  nation's  19th  largest 
advertiser,  spent  about  $28  million  in  ad- 
vertising last  year,  $18  million  of  this  to 
promote  its  Family  Products  Div.  consumer 
products.  Slightly  less  than  50%  of  the 
consumer  ad  budget  goes  to  broadcast 
media;  at  present  most  of  this  is  in  spot  tv. 
It  is  shopping  for  network  properties  again, 
having  dropped  out  of  NBC-TV's  Tic  Tac 
Dous>h  and  Restless  Gun  last  month.  Its 
1958  sales  are  expected  to  be  about  $177 
million.  Merger-minded  Warner-Lambert 
(formerly  William  R.  Warner  Co.)  took 
its  name  from  the  1955  merger  with  the 
Lambert  Co.,  a  year  later  absorbed  Emerson 
Drug  Co.  (Bromo  Seltzer)  and  Nepera 
Chemical  Co.  (Anahist),. 

Recently,  the  reorganized  Family  Products 
Div.  trimmed  from  six  agencies  to  three 
(Lambert  &  Feasley  and  Ted  Bates  &  Co. 
bill  about  $7-8  million  each;  Warwick  & 
Legler,  has  about  $2  million). 

Lambert   &   Feasley   services  Listerine 


LION-HEADED  MALE 

— the  commercial  cuts  to  the  living  room. 

This  will  be  Sportsman's  big  effort  in 
tv  (sales  season  is  the  pre-Christmas  gift-  ( 
giving  period  and  the  campaign  will  run 
until  Yuletide).  The  campaign  will  run 
in  about  43  major  markets  throughout 
the  U.  S. — the  first  time  Sportsman  has 
concentrated  on  spot  tv  (last  year,  a 
"corporate"  buy  was  made  on  NTA  film 
network).  At  least  20  spots  per  week  will 
run  in  each  market,  and  on  some  stations 
as  high  as  40.  Other  than  this  campaign, 
only  tv  used  by  Sportsman  is  co-op  tv. 

Originally,  a  real  lion  was  to  be  used. 
But  red  tape  and  insurance  problems  and 
the  danger  of  lions  eating  out  of  humans' 
hands  doomed  that  plan.  Agency  is  Nor- 
man, Craig  &  Kummel,  New  York.  The 
spot  was  produced  by  Transfilm,  N.  Y. 


products,  Antizyme  toothpaste,  Ciro  per- 
fumes, the  Richard  Hudnut  line  of  cosmetics 
(shifted  this  past  spring  from  Sullivan  Stauf- 
fer,  Colwell  &  Bayles),  DuBarry  line  of 
cosmetics  (shifted,  effective  Jan.  I,  1959, 
from  Norman,  Craig  &  Kummel)  and 
Emerson  Drug  Div.'s  Fizzies  soft-drink  fla- 
vor tablets  (shifted,  also  effective  next  Jan. 
1,  from  Lennen  &  Newell).  Warwick  & 
Legler  this  past  year  picked  up  Bromo- 
Seltzer  from  L&N,  was  assigned  new  Steri- 
sol  mouthwash  now  being  tested.  Ted  Bates 
has  the  Anahist  line  plus  the  new  Virisan 
cold  tablet  and  spray  products. 

Anahist,  which  advertises  during  the  fall- 
winter  months,  is  in  tv  spot  as  will  be 
Virisan  and  Bromo-Seltzer  (latter  using 
some  radio  network  and  spot).  Listerine — 
one  of  the  former  network  participants — 
broke  this  month  in  75-80  tv  spot  markets, 
and  Fizzies  is  all  tv  spot  during  its  summer- 
months  campaign.  The  Hudnut  line,  once  a 
tv  network  advertiser  when  it  was  at  Ken- 
yon  &  Eckhardt  two  years  ago  (NBC-TV's 
Your  Hit  Parade)  is  out  of  radio-tv  as  is 
DuBarry.  A  Warner-Lambert  advertising 
executive,  speaking  only  for  Family  Prod- 
ucts Div.,  indicated  the  company  has 
plowed  its  network  allocations  into  accele- 
rated spot  and  hinted  that  it  would  scout 
"several"  network  properties. 

Lambert  &  Feasley  also  services  the  Pro- 
phy-lac-tic  Brush  Div.  and  shares  in  servic- 
ing the  Warner-Chilcott  Labs  with  Sudler 
&  Hennessey.  W-L  also  uses  ethical  adver- 
tising specialists  Noyes  &  Sproul  and  Rock- 
more  Co.  Fletcher  D.  Richards  Inc.  services 
the  Prolon  Plastics  Div. 


Page  42    •    October  13,  1958 


Broadcasting 


rr 


When  it's 
advertised  on  KMA, 
I  have  to  put  it 
in  most  of 
our  stores!" 


says  Lee  Pemberton,  Sr.,  Head 
Buyer  for  Beaty  Grocery  Company, 
St.  Joseph,  Missouri,  Operators 
of  355  HY-KLAS  food  markets.  226  of 
them  are  in  the  four-state  area 
served  by  KMA. 


This  is  a  typical  Hy-Klas  super  market. 
Hy-Klas  is  the  largest  independent 
chain  in  the  midwest  area. 


Mr.  Pemberton's  experience  is  typical  of  buyers  in 
KMAland.  KMA  listeners  in  4  states  buy  what  is  advertised 
on  their  favorite  radio  station.  And  business  is  good  in  the 
farm-rich  area  covered  by  KMA.  The  latest  Federal  Reserve 
Bank  figures  show  that  farm  income  in  this  area  is  higher 
today  than  at  any  time  since  1954. 

Pulse  proves  KMA  has  the  audience... and  sales  results 
prove  that  it's  a  loyal  audience  with  money  to  spend. 

Enough  said? 

Join  the  218  spot  users  who  get  sales  action  on  KMA. 


THE  HEART  BEAT  OF  THE  CORN  COUNTRY 


K 


A  SHENANDOAH,  IOWA 

5000  WATTS,  960  KC  ABC 

A<lili*ted  w.lh   COLOR    TELE  VISION  CENTER  (  |(  ){M}(  T  X  V)  OMAHA 

Represented  by  EDWARD  RETRY   &   CO  INC. 


Broadcasting 


October  13,  195$    •    Page  4? 


ADVERTISERS  &  AGENCIES  continued 


POWERFUL 
WATTS 


reaching  5,500,000  people  .  .  . 
at  an  AMAZINGLY  LOW,  LOW 
COST-PER-THOUSAND! 

DELIVERS  THE 
2nd  LARGEST  MARKET 
IN  NEW  YORK  STATE... 

GREATER  LONG  ISLAND 
(NASSAU-SUFFOLK) 


EFFECTIVE  BUYING 
INCOME 

$4,138,212,000 


"PULSE"  proves  WHLI  HAS  THE 
LARGEST  DAYTIME  AUDIENCE  IN 
THE  MAJOR  LONG  ISLAND  MARKET. 


►10,000  WATTS 


AM  1100 


f  M  9S.3 

HEMPSTEAD 
IONC  ISLAND.  N.  Y. 

lay  IdnM/L 

Represented  by  Gill-Perna 


page  44    •    October  13,  1958 


MR.  HOUSTON 


Houston  Tells  AAAA 
How  to  Balance  Tv  Use 

Balancing  the  use  of  nighttime  and  day- 
time tv  in  marketing  problems  must  not  al- 
ways be  a  matter  of  judgment — with  new 
equipment  and  techniques  "now  bringing  in 
the  beginnings  of  some  conclusive  answers," 
Bryan  Houston,  board  chairman  of  Bryan 
Houston  Inc.,  told  management  representa- 
tives at  the  American  Assn.  of  Adv.  Agen- 
cies' central  regional  meeting  in  Chicago 
Thursday. 

"In  our  own  shop,  we  are  involved  in  a 
long-term  project  that  has  to  do  with  the 
old  question  of  how  much  is  advertising 
worth  for  various 
types  of  products  in 
markets  which  are 
at  various  stages  of 
development,"  Mr. 
Houston  reported. 
"We  certainly 
haven't  the  answer 
as  yet,  but  we  cer- 
tainly do  know  some 
interesting  things 
that  we  did  not 
know  a  year  ago. 
Even  more  interest- 
ing is  the  fact  that  the  work  we  are  doing 
...  is  clarifying  our  thinking  on  a  number 
of  problems  of  advertising  and  marketing." 

He  urged  management  representatives 
at  the  Thursday  morning  panel  to  "use 
creative  knowledge  and  techniques  that 
neither  you  nor  your  clients  have  already 
read  in  a  trade  paper.  Do  the  things  that 
make  for  good  public  relations  and  then 
they  will  be  fairly  easy  to  talk  about  effec- 
tively." He  felt  the  agency  business  is  enter- 
ing "the  most  exciting  and  productive  time" 
in  its  history. 

Mr.  Houston  warned  that  "if  you  have 
nothing  to  discuss  with  your  clients  but 
closing  dates,  or  matching  frequency  and 
size  to  fit  the  budget,  or  the  agency  com- 
mission system,  you  are  quite  apt  eventually 
to  lose  the  later  discussion  when  it  finally 
develops  into  an  argument."  He  also  claimed 
that  "modestly  and  intelligently  handled, 
publicity  can  improve  your  public  relations 
slightly  in  depth  and  considerably  in 
breadth." 

Frederic  R.  Gamble,  AAAA  president, 
opened  the  Thursday  management  con- 
ference under  chairman  James  G.  Cominos, 
vice  president  in  charge  of  radio-tv  for 
Needham,  Louis  &  Brorby  Inc.  Mr.  Gamble 
discussed  agency  profits  in  general  terms, 
citing  statistics  compiled  in  a  forthcoming 
new  AAAA  survey.  Presumably,  the  study 
is  designed  as  a  followup  to  last  summer's 
1958  first-half  report  on  agency  billings 
[Advertisers  &  Agencies,  Aug.  11]. 

The  findings  likewise  will  be  presented 
by  Mr.  Gamble  at  subsequent  AAAA 
regional  meetings  in  Palm  Springs,  Calif., 
this  week  (Oct.  12-15)  and  in  New  York 
(Oct.  27-28).  Gist  of  the  conclusions  and 
Mr.  Gamble's  recommendation  will  be  re- 
leased after  the  eastern  region's  annual 
meeting. 

Other  Thursday  speakers  included  J. 
Davis  Danforth,  executive  vice  president 


of  BBDO  and  AAAA  chairman;  Melvin 
Brorby,  senior  vice  president,  Needham, 
Louis  &  Brorby  Inc.;  Earle  Ludgin,  board 
chairman,  Earle  Ludgin  &  Co.,  and  Alan  R. 
McGinnis,  board  chairman  and  treasurer, 
Klau-Van  Pietersom-Dunlap  Inc.,  among 
others. 

TelePrompTer  Seeks  to  Kindle 
Enthusiasm  for  Live  Spotting 

In  the  hope  of  encouraging  national  ad- 
vertisers to  use  live  spot  campaigns  more 
frequently,  the  TelePrompTer  Corp.,  New 
York,  will  call  on  advertising  agencies  in 
New  York  next  week  and  deliver  a  slide 
presentation  on  a  concept  the  company  calls 
"The  TelePrompTer  Live  Spot  Network." 

Actually,  there  is  no  formal  network,  but 
the  presentation  will  point  out  that  there  are 
121  tv  stations  with  TelePrompTer  equip- 
ment, which  will  provide  agencies  and  ad- 
vertisers with  a  "network"  for  live  tv  com- 
mercials. TelePrompTer  believes  that  this 
availability  of  outlets  has  not  been  em- 
phasized to  agencies  and  advertisers  accord- 
ingly, live  tv  commercials  have  not  fared  so 
well  as  film  in  spot  tv  planning. 

The  TelePrompTer  presentation  cites  va- 
rious surveys  which  reveal  that  the  reasons 
agencies  use  films  for  spot  commercials  are: 
accuracy  is  insured,  performance  is  guar- 
anteed, identical  commercials  run  in  all 
markets,  and  production  problems  are  elimi- 
nated once  the  film  leaves  the  agency.  Tele- 
PrompTer replies  to  these  claims  by  point- 
ing out  that  the  use  of  its  standard  cueing 
equipment  at  121  tv  stations  by  trained  per- 
sonnel will  insure  accuracy  and  guarantee 
performance. 

The  presentation  adds  that  through  use 
of  TelePrompTer's  "Telepro  6000"  rear 
screen  projector,  identical  production  values 
can  be  attained  in  different  markets.  The 
projector  can  function  with  85  slides  and 
tell  a  commercial  story  with  the  use  of 
photos,  ads.  graphs  and  cartoon  sequences 
reproduced  with  animation.  It  is  installed  at 
55  tv  stations  in  55  markets. 

The  presentation  makes  the  point  that  the 
national  advertiser  now  is  in  a  position  to 
take  advantage  of  not  only  many  of  the 
factors  he  previously  had  associated  largely 
with  film  but  also  these  "plusses"  of  live 
commercials:  the  use  of  local  personalities, 
who  have  built  up  a  strong  following 
through  the  years,  have  a  feeling  for  the 
community  and  are  respected  and  believed 
by  the  local  audience. 


AN  ANNOUNCEMENT 

Florence  Small  has  resigned  as 
agency  editor  of  Broadcasting  to 
head  her  own  public  relations  and 
advertising  counselling  organization. 
Her  new  firm  is  Penthouse  Television 
Assoc.,  located  at  The  Penthouse,  595 
Madison  Ave.,  New  York;  telephone: 
Plaza  3-4380.  Miss  Small  has  been 
with  Broadcasting  for  12  years,  hav- 
ing served  first  as  Chicago  bureau 
chief  before  moving  to  New  York  and 
becoming  agency  editor. 


Broadcasting 


9  OUT  OF  10 
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UA,  Universal,  Korda  and  others.  Featured  are  such  big  league  stars  as  Ginger  Rogers,  Lilli 
Palmer,  Bette  Davis,  Paulette  Goddard,  Rex  Harrison,  Joseph  Cotten,  Orson  Welles.  This  popu- 
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WHAT'S 
JOE 
DOING 
WITH  A 
FIFTH? 


An  observant  Madison  Ave. 
lady  writes: 

Joe  Floyd  boasts  coverage 
in  four  states  for  his 
beloved  KEL-O-LAND  tv 
hookup.  Okay.  But 
Nielsen  shows  a  fifth 
state  as  well.  (NBC  #3 
Composite)  What  gives? 
Is  Mr.  Floyd  being 
modest,  or  doesn't  he 
know  his  own  strength? 

Miss  M.  Hunkifer 


"Modest? 
Who,  me? 
It's  Mr. 
Nielsen 
who's  being 
modest." 


KEL-O-LAND 

CBS  •  ABC  •  NBC 

America's  Great  4-State  Beam:  South  Da- 
kota,   Minnesota,    Iowa,    Nebraska — plus! 

KELO-TV 

SiOUX  Foils!    and  boosters 

KDLO-TV 

Aberdeen-Huron-Watertown 

KPLO-TV 

Pierre-Valentine-Chamberlain 

General  Offices:  Sioux  Falls,  S.D. 

JOE  FLOYD,  President 

Evans  Nord,  Gen.  Mgr.,  Larry  Bentson,  V.P. 

REPRESENTED  BY  H-R 

la  Minneapolis :  Wayne  Evans  &  Assoc. 

Page  46    •    October  13,  1958 


ADVERTISERS  &  AGENCIES 


CONTINUED 


Carlock  Leaves  C  &  H; 
Four  Others  Promoted 

A  top  executive  and  major  stockholder  of 
Calkins  &  Holden,  New  York,  resigned  last 
week.  Merlin  E.  Carlock,  vice  chairman 
and  a  partner,  who  is  selling  his  stock  in 
C  &  H,  said  he  had  not  yet  decided  on  his 
future  connection  but  was  studying  several 
offers. 

Formerly  a  vice  president  of  Benton  & 
Bowles,  Mr.  Carlock  had  been  with  C  &  H 
for  eight  years.  Apparently  there  had  been 
"differences  of  opinion"  with  his  partners  at 
the  agency.  Reportedly  one  of  them  was 
over  the  agency's  failure  to  effect  a  merger 
with  Burke  Dowling  Adams  [Advertisers  & 
Agencies,  Sept.  29].  Mr.  Carlock  was  a 
motivating  force  seeking  the  combination 
of  the  two. 

In  announcing  acceptance  of  Mr.  Car- 
lock's  resignation  Oct.  6,  the  agency's  board 
of  directors  also  revealed  these  changes: 
Walter  B.  Geoghegan,  a  vice  president, 
elected  senior  vice  president;  W.  A.  Chal- 
mers, a  vice  president,  elected  executive  vice 
president;  A.  Dudley  Coan,  account  super- 
visor, and  Warren  E.  Rebell,  director  of 
media  and  research,  elected  vice  presidents. 
C  &  H  has  a  number  of  top  accounts,  among 
them,  Boeing  Airplane,  Bavarian  Brewing, 
part  of  Gulf  Oil  Corp.,  New  York  Stock 
Exchange  (with  which  Mr.  Carlock  has  been 
closely  associated),  Oakite  (cleaning  com- 
pound), Stegmaier  Brewing  and  others. 

Shun  The  Role  of  Tv  'Pitchman/ 
N.  Y.  Medical  Group  Asks  Members 

The  New  York  County  Medical  Society 
has  urged  that  no  physician  endorse  pro- 
prietary remedies  on  television.  An  editorial 
in  New  York  Medicine,  official  publication 


of  the  society,  expressed  this  last  week. 
The  editorial,  which  was  prompted  by  a 
report  of  three  young  physicians  that  they 
had  been  invited  to  make  filmed  commer- 
cials, asked  doctors  to  "think  twice  before 
agreeing  to  make  a  commercial." 

The  editorial  raised  these  questions: 
"Should  any  physician  make  his  reputation 
as  a  pitchman  and  substitute  for  a  profes- 
sional actor?  Should  not  a  physician  make 
his  effort  in  the  practice  of  medicine  and 
not  in  advertising?;  when  his  television  con- 
tract expires,  how  can  a  doctor  regain  his 
reputation  as  a  practicing  physician?"  How- 
ever, the  society  has  made  no  official  ruling. 
The  society  noted  that  the  tv  industry  code 
now  forbids  use  of  actors  playing  doctors 
in  commercials,  but  noted  an  out  to  this  is 
the  effort  to  hire  real  doctors  for  the  com- 
mercials. 

Raymond  Morgan,  Creator 
Of  'Queen  for  a  Day/  Dies 

Funeral  services  were  held  last  Monday 
(Oct.  6)  for  Raymond  R.  Morgan  Sr.,  63, 
founder  of  Raymond 
R.  Morgan  Adv., 
Hollywood  (division 
of  Fletcher  D.  Rich- 
ards Inc.). 

Mr.  Morgan,  who 
died  Oct.  3  in  Los 
Angeles,  is  credited 
with  pioneering  day- 
time audience-par- 
ticipation shows  with 
Breakfast  in  Holly- 
wood. Other  shows 
that  he  created, 
owned  and  produced:  Chandu  the  Magician, 
Omar  Khayyam,  Strange  as  it  Seems, 
Heart's  Desire  and  the  14-year-old  Queen 
for  a  Day. 


MR.  MORGAN 


'':.T':* 


HOW  PEOPLE  SPEND  THEIR  TIME 

NOTE:  The  Sindlinger  interviewing  week  has  been  changed  to  Saturday  through  Fri- 
day, with  questions  on  the  basis  of  "yesterday."  Thus,  the  "activity"  week  now  runs 
Friday  through  Thursday. 

There  were  125,766,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Sept.  26-Oct.  2.  This  is  how  they  spent  their  time: 

72.1%  (  90,677,000)  spent  1,848.4  million  hourst    watching  television 

58.2%  (  73,196,000)  spent  1,131.8  million  hours    listening  to  radio 

83.2%  (104,637,000)  spent    412.1  million  hours   reading  newspapers 

36.0%  (  45,276,000)  spent    210.9  million  hours    reading  magazines 

25.8%  (  32,448,000)  spent    395.2  million  hours  .  .  .  watching  movies  on  tv 
23.2%  (  29,170,000)  spent     121.5  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  cumulative  figures.  People — numbers  and  percentages — are  figured 
on  an  average  daily  basis. 

•  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  2-7  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Sept.  1,  Sindlinger  data  shows:  (1)  111,385,000 
people  over  12  years  of  age  see  tv  (88.6%  of  the  people  in  that  age  group); 
(2)  43,132,000  households  with  tv;  (3)  47,491,000  tv  sets  in  use  in  U.  S. 


Broadcasting 


Gets  to  Detroit's  big  mobile  audience 
with  vital  traffic  bulletins! 


Combining  public  service  with  direct  selling  to  a 
highly  receptive  market,  the  dramatic  "Traffic-Copter" 
is  another  reason  why  WJBK  is  Michigan's  most  result- 
producing  independent  radio  station.  During  Detroit's 
peak  automobile  movement  the  "Traffic-Copter"  spots 
accidents  and  congestion,  checks  traffic  flow,  and  relays 
the  information  immediately  to  a  vast  automobile 
audience.  It  covers  all  the  main  arteries  and  advises 
of  best  routes.  It  performs  a  genuine  service.  WJBK 
presents  your  message  to  an  appreciative  and  responsive 
audience  out-of-home  and  in  home!  .  .  .  Storer  Radio 
sells  with  the  impact  of  integrity. 

to  Starei? IRjajdio 

WJBK  WIBG         WWVA         WAGA       WGBS      WSPD  WJW 

Detroit         Philadelphia        Wheeling  Atlanta  Miami  Toledo  Cleveland 


Represented  by  the  KATZ  AGENCY,  INC. 


Broadcasting 


October  13,  1958    •    Page  47 


A  moment  in  history  and 


YOU  ARE  THERE 

reat  events  become  great  television  as  YOU  ARE  THERE  takes  viewers 
ehind  the  scenes  to  re-create  history's  most  drama-charged  pages. 

The  final  hours  of  Joan  of  Arc;  the  Boston  Tea  Party;  the  first  flight 
of  the  Wright  Brothers;  Lou  Gehrig's  farewell  to  baseball;  the  death 
of  Dillinger. . .  you  are  there  as  these  and  34  more  "headline  stories" 
are  re-created  in  present  tense,  as  half-hour  television  news  specials. 

Combining  the  sweep  of  history  with  the  excitement  of  on-the-spot 
television  coverage,  and  narrated  by  CBS  Newsman  Walter  Cronkite, 
OU  ARE  THERE,  a  Peabody  Award-winner,  is  distinguished,  different 
ertainment  for  all  audiences,  all  markets. 

". .  .the  best  film  programs  tor  all  stations"  CBS  FILMS® 
Offices  in  New  York,  Chicago,  Los  Angeles,  Detroit,  Boston, 
San  Francisco,  St.  Louis,  Dallas,  Atlanta.  Canada:  S.  W.  Cat  :i  well,  Ltd. 


Statement  Required  by  the  Act  of  August  24, 
1912,  as  Amended  by  the  Acts  of  March  3, 
1933,  and  July  2,  1946  (Title  39,  United 
States  Code,  Section  233)  Showing  the  Own- 
ership, Management,  and  Circulation  of 
Broadcasting,  published  weekly  at  Washing- 
ton, D.  C,  for  September  29,  1958. 

1.  The  names  and  addresses  of  the  publisher,  editor, 
managing  editor,  and  general  manager  are: 

Publisher  and  Editor — Sol  Taishoff,  Washington,  D.  C. 
Managing  Editor — Edwin  H.  James,  Bethesda,  Md. 
General  Manager — Maurice  H.  Long,  Chevy  Chase,  Md. 

2.  The  owner  is:  (If  owned  by  a  corporation,  its  name 
and  address  must  be  stated  and  also  immediately  there- 
under the  names  and  addresses  of  stockholders  owning 
or  holding  1  percent  or  more  of  total  amount  of  Btock. 
If  not  owned  by  a  corporation,  the  names  and  addresses 
of  the  individual  owners  must  be  given.  If  owned  by  a 
partnership  or  other  unincorporated  firm  its  name  and 
address,  as  well  as  that  of  each  individual  member,  must 
be  given.) 

Broadcasting  Publications,  Inc.,  Washington,  D.  C. : 
Sol  Taishoff,  Washington,  D.  C. ;  Betty  Tash 
Taishoff,  Washington,  D.  C. 

3.  The  known  bondholders,  mortgagees,  and  other  secu- 
rity holders  owning  or  holding  1  percent  or  more  of 
total  amount  of  bonds,  mortgages,  or  other  securities  are: 
(If  there  are  none,  so  state.)  None. 

4.  Paragraphs  2  and  3  include,  in  cases  where  the  stock- 
holder or  security  holder  appears  upon  the  books  of  the 
company  as  trustee  or  in  any  other  fiduciary  relation,  the 
name  of  the  person  or  corporation  for  whom  Buch  trustee 
is  acting ;  also  the  statements  in  the  two  paragraphs  show 
the  affiant's  full  knowledge  and  belief  as  to  the  circum- 
stances and  conditions  under  which  stockholders  and  secu- 
rity holders  who  do  not  appear  upon  the  books  of  the 
company  as  trustees,  hold  stock  and  securities  in  a 
capacity  other  than  that  of  a  bona  fide  owner. 

5.  The  average  number  of  copies  of  each  issue  of 
this  publication  sold  or  distributed,  through  the 
mails  or  otherwise,  to  paid  subscribers  during  the 
12  months  preceding  the  date  shown  above  was: 
20,410. 

Maurice  H.  Long 

Vice  President  and  General  Manager 

Sworn  to  and  subscribed  before  me  this  7th  day  of 
October,  1958. 

Mary  Jo  Fr^ehill 
Notary  Public 

(Seal) 

(My  commission  expires  April  14,  1960) 


.  .  .  about  paid  circulation 


The  surest  barometer  of  the  reader  accept- 
ance of  any  publication  is  its  paid  circulation. 
People  read  business  and  trade  papers  for  news 
and  ideas  that  will  help  them  in  their  jobs,  not 
for  entertainment. 


The  purchase  of  a  subscription  immediately 
establishes  a  contractual  relationship  between 
the  subscriber  and  the  publisher.  The  sub- 
scriber buys  the  publication  and  anticipates 
news  and  features  to  keep  him  abreast  of  de- 
velopments in  his  own  business.  He  expects 
the  publication  to  reach  him  regularly  through- 
out the  subscription  year.  If  reader  interest  is 
not  maintained,  paid  circulation  is  directly 
affected. 


Broadcasting  for  the  past  12  months  aver- 
aged a  paid  weekly  circulation  of  20,410  (as 
sworn  above  in  the  ownership  statement).  This 
is  the  largest  paid  circulation  in  the  vertical 
radio-tv  publication  field  as  confirmed  by 
Audit  Bureau  of  Circulations.  Incidentally  only 
Broadcasting  in  its  field  qualifies  for  ABC 
membership  since  the  pre-requisite  is  paid 
circulation. 


That's  why  the  intelligent  advertiser  always 
chooses  Broadcasting  as  his  basic  promotional 
medium  in  the  radio-tv  trade  field.  He  knows 
paid  circulation  is  a  true  reflection  of  the 
publication's  value. 
Page  50    •    October  13,  1958 


ADVERTISERS  &  AGENCIES  CONTINUED 

Council  Claims  Record  Response 
To  Its  Anti-Recession  Campaign 

The  Advertising  Council's  current  anti- 
recession campaign,  promoting  "confidence 
in  a  growing  America,"  has  been  given 
"more  enthusiastic  support"  by  business  and 
advertising  media  than  any  other  peace- 
time public  service  drive,  Charles  G.  Mor- 
timer, president  of  General  Foods  and  co- 
chairman  of  the  council's  industries  advis- 
ory committee,  reported  last  week. 

"There  have  been  nearly  a  hundred  mil- 
lion home  impressions  from  the  133  mes- 
sages broadcast  on  29  network  radio  shows. 
And  close  to  1.5  billion  home  impressions 
have  been  obtained  from  218  messages 
carried  on  103  network  commercial  tele- 
vision shows.  These  figures  do  not  include 
the  enormous  coverage  through  messages 
donated  by  local  television  and  radio  sta- 
tions." 

Mr.  Mortimer  said  the  $255,000  contrib- 
uted to  cover  out-of-pocket  expenses  of  the 
campaign  had  "generated  advertising  of  a 
value  of  nearly  $20  million." 

EWR&R  Promotes  Wachter 

Frederick  J.  Wachter,  formerly  vice 
president  and  general  manager  of  the  Chi- 
cago office  of  Erwin  Wasey,  Ruthrauff  & 
Ryan,  last  week  was  appointed  executive 
vice  president  of  both  the  New  York  office 
and  the  eastern  division  of  EWR&R.  Ros- 
well  W.  Metzger,  chairman  of  EWR&R's 
executive  committee,  succeeds  Mr.  Wachter 
as  general  manager  of  the  Chicago  office 
and  central  division. 

MRB  Starts  Ad  Reference  Service 

Marketing  Reference  Bureau,  1616  Pacif- 
ic Ave.,  San  Francisco  9,  has  announced  a 
new  reference  and  research  service  for  users 
of  advertising  and  marketing  trade  journals. 


Starting  in  November,  the  MRB  Index  will 
be  published  monthly,  including  two  semi- 
annual cumulative  editions. 

The  12  annual  issues  will  collate  the  con- 
tents of  more  than  30  leading  publications 
(including  Broadcasting)  in  the  advertising 
and  marketing  fields,  cross-filed  by  subject 
matter,  name  of  article,  description  of 
article  and  name  of  magazine  in  which  it 
appeared.  The  publication  also  will  report 
lists  of  charts  and  graphs,  personnel,  as- 
sociations and  organizations  available  in 
other  magazines. 

Charter  subscriber  annual  rate  for  MRB 
Index,  until  Jan.  1,  is  $19,  after  which  its 
price  will  be  $27.50  annually. 

C-C  Links  1 2,000  Pontiac  Men 

Pontiac  Motors  dealers  numbering  12,000 
in  51  cities  "met"  last  Tuesday  via  closed- 
circuit  tv  to  hear  details  of  the  1959  Pontiac 
push — biggest  in  the  carmaker's  history. 
Linked  by  facilities  of  Theatre  Network 
Television  Inc.,  the  1-2  p.m.  meeting  was 
presided  over  by  Pontiac  general  manager 
Semon  Knudsen,  speaking  directly  from  the 
Pontiac,  Mich.,  assembly  line.  The  program 
was  the  161st  TNT  telecast.  Pontiac  is 
leaning  heavily  on  radio-tv  [Advertisers  & 
Agencies,  Oct.  6]. 

Agency  Staff  Service  Offered 

Kiernan  &  Co.,  New  York  management 
consultant  firm,  has  announced  the  addition 
of  a  new  service  for  selection  of  top  man- 
agement personnel  within  advertising  agen- 
cies. Announcement  was  made  last  week 
in  the  form  of  a  brochure  distributed  to 
approximately  2,500  agency  executives. 
Company  Vice  President  Joe  Besch,  for- 
merly with  Crosley  Broadcasting  Corp.  and 
WINS  New  York,  will  be  associated  with 
the  new  service. 


lO  L  O 


I  N 


The  Next  1 0  Days 
of  Network  Color  Shows 
(all  times  EDT) 

NBC-TV 

Oct.  13-17,  20-22  (2:30-3  p.m.)  Haggis 

Baggis,  participating  sponsors. 

Oct.  13,  20  (7:30-8  p.m.)  Tic  Tac  Dough, 

Procter  &  Gamble  through  Grey. 

Oct.  13  (9:30-11  p.m.)  Hallmark  Hall  of 

Fame,  Hallmark  through  Foote,  Cone  & 

Belding. 

Oct.  14  (8-9  p.m.)  Eddie  Fisher  Show, 
Liggett  &  Myers  through  McCann-Erick- 
son. 

Oct.  15,  22  (8:30-9  p.m.)  The  Price  Is 
Right,  Lever  Bros,  through  J.  Walter 
Thompson  and  Speidel  through  Norman, 
Craig  &  Kummel. 

Oct.  15,  22  (9-9:30  p.m.)  Milton  Berle 
Starring  in  the  Kraft  Music  Hall,  Kraft 
Foods  Co.  through  J.  Walter  Thompson. 
Oct.  17  (8-9  p.m.)  The  Further  Adven- 


tures  of  Ellery  Queen,  RCA  through 
Kenyon  &  Eckhardt. 

Oct.  17  (9-10  p.m.)  An  Evening  With 
Fred  Astaire,  Chrysler  Corp.  through 
Leo  Burnett. 

Oct.  18  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 
Oct.  18  (9-10  p.m.)  Jerry  Lewis  Show, 
U.  S.  Time  Corp.  through  Peck  Adv. 
Oct.  19  (7:30-8  p.m.)  Northwest  Passage, 
RCA  through  Kenyon  &  Eckhardt. 
Oct.  19  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
DuPont    through    BBDO,  Greyhound 
through  Grey  and  Timex  through  Peck 
Adv. 

Oct.  19  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Oct.  20  (10-10:30  p.m.)  Arthur  Murray 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Oct.  21  (8-9  p.m.)  George  Gobel,  RCA 
through  Kenyon  &  Eckhardt. 


Broadcasting 


From  Caesars  Head  Mountain,  S.C 


WFBC-TV.. 

AMONG  THE 


FBC-TV 

laii  2,783,10 
icomes  $3, 1 63,844,000. 

detail  Sales  $2,337,504,000 
sion  Homes  523,830 


New  Orleans,  La. 

Population  1,285,800 
Incomes  $1,582,024,000. 
Retail  Sales  $1,134,440,000. 


A  GIANT 

SOUTH'S  GREAT 
MARKETS 


Birmingham,  Ala. 

Population  2,219,100 
Incomes  $2,681,335,000. 
Retail  Sales  $1,766,249,000. 


of  Southern  Skies 


Atlanta,  Ga.  Ik 

Population  2,275,900 
Incomes  $3,419,821,000. 
Retail  Sales  $2,466,048,000. 


Jacksonville,  Fla. 

Population  1,053,800 
Incomes  $1,436,034,000. 
Retail  Sales  $1,229,777,000. 


Miami,  Fla. 

Population  1,305,100 
Incomes  $2,441,693,000. 
Retail  Sales  $2,243,761,000. 


DOMINANT  IN  GREENVILLE,  SPARTANBURG  &  ASHEVILLE 

Here's  the  new  WFBC-TV  market  .  .  .  with  an  increase  of  48%  in  coverage  area.  Figures  shown  for  Population,  In- 
comes and  Retail  Sales  for  WFBC-TV  are  within  its  100  UV/M  contour  (average  radius  approximately  100  miles). 
All  other  markets  are  measured  within  a  100-mile  radius.  WFBC-TV  now  dominates  3  metropolitan  areas,  Green- 
ville and  Spartanburg,  S.  C,  and  Asheville,  N.  C,  and  is  truly  "The  Giant  of  Southern  Skies." 

Ask  For  Facts  About  The  New  WFBC-TV  MARKET.  Call  or  write  the  station  or  WEED  for 
additional  information  about  WFBC-TV's  great  4-state  market  in  the  Southeast. 


TENNESSEE 


CAESARS  HEAD 

100  UV 
Contour 


SPARTANBURG 


GEORGIA 

AUGUSTA 


9  ANDERSON 
'  GREENWOOD./^ 

OLUMBIA 


SOUTH 
CAROLINA 


Channel  4 

WFBC-TV 

GREENVILLE,  S.  C. 
NBC  NETWORK 


MAXIMUM  HEIGHT— 2,000  ft. 
above  average  terrain,  and 
3,978  ft.  above  sea  level. 


MAXIMUM 
watts. 


POWER— 100  kilo- 


TRANSMITTER  SITE  —  Caesars 
Head  Mtn.,  S.  C. 

Population,  Incomes  and  Sales 
Data  from  SALES  MANAGE- 
MENT, 1958.  WFBC-TV's  T.  V. 
Homes  from  Nielsen  No.  3. 


Broadcasting 


October  13,  1958    •    Page  51 


MR.  SPREADTHINLY 


. . .  whose  national  advertising  was  spread  so  thinly  that  it  frequently  disap- 
peared where  the  people  got  deep.  And  so  did  his  sales. 

When  he  tried  Spot  Television,  however,  he  learned  that  big  potential  is  a  step- 
ping stone  to  bigger  sales,  and  that  was  what  he  wanted. 

Let  us  send  you  a  copy  of  "A  LOCAL  AFFAIR"  which  will  show  you  how  power- 
ful Spot  Television  is  on  the  local  scene,  where  your  sales  are  made—or  lost. 

Just  write  to  Peters,  Griffin,  Woodward,  Spot  Television,  250  Park  Avenue,  N.Y.C. 


WEST 

KBOI-TV 

Boise 

2 

CBS 

KBTV 

Denver 

9 

ABC 

KGMB-TV 

Honolulu 

9 

CBS 

KMAU  KHBC-TV  Hawaii 

KTLA 

Los  Angeles 

5 

IND 

KRON-TV 

San  Francisco 

4 

NBC 

KIRO-TV 

Seattle-Tacoma 

7 

CBS 

MIDWEST 
WHO-TV 
WOC-TV 
WDSM-TV 
WDAY-TV 
KMBC-TV 
WISC-TV 
WCCO-TV 
WMBD-TV 


Des  Moines 
Davenport 
Duluth-Superior 
Fargo 

Kansas  City 
Madison,  Wis. 
Minneapolis-St.  Paul 
Peoria 


SOUTHWEST 
KFDM-TV  Beaumont 
KRIS-TV     Corpus  Christi 
WBAP-TV    Fort  Worth-Dallas 
KENS-TV    San  Antonio 


13  NBC 
6  NBC 
6  NBC-ABC 
6  NBC-ABC 
9  ABC 

3  CBS 

4  CBS 
31  CBS 


CBS 
NBC 
NBC 
CBS 


Boston 

4 

NBC 

Buffalo 

2 

NBC 

Cleveland 

3 

NBC 

Detroit 

4 

NBC 

Lansing 

6 

CBS 

New  York 

11 

IND 

Pittsburgh 

2 

CBS 

Rochester 

5 

NBC 

EAST 

WBZ-TV 

WGR-TV 

KYW-TV 

WWJ-TV 

WJIM-TV 

WPIX 

KDKA-TV 

WROC-TV 


SOUTHEAST 

WLOS-TV    Asheville,  Green- 
ville, Spartanburg 
WCSC-TV    Charleston,  S.  C. 
WIS-TV      Columbia,  S.  C. 
WSVA-TV    Harrisonburg,  Va. 
WFGA-TV  Jacksonville 
WTVJ  Miami 
WDBJ-TV  Roanoke 


ABC 
CBS 
NBC 
ALL 
NBC 
CBS 
CBS 


Peters,  Griffin,  Wqobwarb,  inc. 
Spot  Television 


NEW  YORK    •  CHICAGO 


Pioneer  Station  Representatives  Since  1932 

DETROIT    •    HOLLYWOOD   •    ATLANTA    •    DALLAS    •    FT.  WORTH 


SAN  FRANCISCO 


ADVERTISERS  &  AGENCIES  continued 


KEYS  of  her  prize,  a  new  Renault  Dauphine,  are  given  to  Irene  Ford  of  Kenyon  & 
Eckhardt,  Boston,  by  Norton  I.  Virgien  Jr.,  general  manager,  WEZE  there.  In  the 
foreground  are  Vernon  Goodwin  and  Eugene  Klebenov,  WEZE  account  executive 
and  promotion  director,  respectively.  Frank  Christian,  K&E  vice  president-regional 
manager,  stands  at  far  right  behind  the  car  with  other  agency  staffers.  Miss  Ford  won 
the  car,  plus  two  tickets  to  a  World  Series  game,  in  the  station's  contest  among  local 
advertising  people  for  predicting  pennant  winners  and  home  run  and  batting  leaders 
with  their  season's  totals. 


Three  Recite  Moral 
Of  Flexible  Selling 

Three  radio-tv  advertisers  who  radically 
revamped  their  advertising-marketing  de- 
partments over  the  past  few  years  told  their 
stories  Monday  (Oct.  6)  before  the  New 
York  chapter  of  the  American  Marketing 
Assn.  The  three  companies:  F.  &  M. 
Schaefer  Brewing  Co.,  Brooklyn,  N.  Y. 
(one  product:  beer);  Campbell  Soup  Co., 
Camden,  N.  J.  (91  products:  from  soup  to 
tv  dinners)  and  General  Electric  Co.,  Sche- 
nectady, N.  Y.  (hundreds  of  products). 

Indicative  of  the  importance  of  changing 
advertising-marketing  strategy  was  the  com- 
ment by  Campbell  Soup's  James  P.  Shen- 
field,  product  marketing  director,  who 
pointed  out  that  "in  our  fiscal  year  ending 
July  31,  1950,  our  net  sales  were  $260.4 
million.  For  the  fiscal  year  just  ended  on 
Aug.  3,  sales  were  $501.4  million — almost 
double  the  1950  total  in  only  8  years.  We 
think  that's  a  pretty  good  record  of  growth, 
even  after  you  allow  for  our  acquisition  of 
C.  A.  Swanson  &  Sons  in  1955.  Right  now, 
we  have  a  total  of  91  products  versus  only 
26  in  1945.  That  in  itself  gives  ample  evi- 
dence of  growth  and  of  the  need  for  ex- 
panding and  streamlining  our  marketing 
organization.  .  .  ." 

Speaking  on  behalf  of  Schaefer  was 
Marketing  Vice  President  John  T.  Morris; 
on  behalf  of  GE,  Marketing  Services  Ad- 
ministration Manager  Edward  S.  McKay. 
Moderator  of  the  session — bolstered  by  the 


use  of  charts  depicting  organizational  break- 
down of  yesteryear  and  today — was  New 
York  U.  Marketing  Professor  Dr.  Arnold 
Corbin. 

The  next  AMA  workshop  session  is  Oct. 
16,  when  Alan  Greenberg,  research  director 
of  Doyle  Dane  Bernbach,  will  discuss  copy 
research  at  a  creative  agency. 


New  Free  Radio  Script  Service 
Makes  Subtle  Commercial  Plugs 

Another  gimmick  to  lure  free  radio 
time  for  national  advertisers  has  appeared. 

Jack  G.  Berefield,  of  Communications 
Counselors  Inc.,  New  York  (subsidiary  of 
McCann-Erickson),  is  offering  radio  sta- 
tions a  monthly  script  service  that  weaves 
in  adroit  mentions  for  such  firms  as  Avis 
Rent-A-Car  System,  John  Hancock  Mutual 
Life  Insurance  Co.,  Esso  Belgium  and  the 
government  of  Cuba  and  Umbroiler  Co. 
(Shoppers  Calculator). 

The  free  plugs  include  a  neat  trick — free 
time  for  a  competing  medium,  General 
Outdoor  Advertising  Co. 

Commercial  mentions  are  woven  into 
continuities  dealing  with  travel.  In  the  case 
of  General  Outdoor,  the  script  explains 
that  the  company  introduced  highway 
games  on  its  signs  "as  a  public  service  to 
help  overcome  the  dangerous  monotony  of 
highway  driving  and  the  hazards  of  road 
hypnosis."  The  script  closes,  "My  thanks 
to  the  General  Outdoor  Advertising  people 
for  these  little  games  for  auto  traveling." 

Per  Inquiry  Deal  Offered 

The  per  inquiry  business  has  turned  an 
eager  eye  toward  the  Pearly  Gates.  A  deal 
for  cemetery  monuments  is  offered  stations 
by  O'Neil,  Larson  &  McMahon,  427  W. 
Randolph  St.,  Chicago.  Each  inquiry  will 
net  stations  $1.50.  "Presently  there  is  no 
Rockdale  copy  in  or  near  your  station,"  ac- 
cording to  a  letter  from  E.  D.  Silha,  of  the 
agency.  He  adds,  "It  is  all  virgin  territory 
and  ripe  for  picking." 

KHC&C  Seminar  Agenda  Set 

The  fifth  annual  one-day  seminar  on  new 
product  introduction,  sponsored  by  Kastor, 
Hilton,  Chesley  &  Clifford,  New  York,  will 
be  held  on  Oct.  14  at  the  Biltmore  Hotel  in 
New  York.  The  panel  of  speakers  includes 
Henry  S.  Sylk,  president,  Sun  Ray  Drug  Co., 


Ct5 


Soon  to  be 
50,000 

watts* 

more  than  ever 
The  Voice  of 
Alabama 


5,000  Nighttime 
Represented  nationally  by 
Henry  I.  Christal 


Page  54    •    October  13,  1958 


Broadcasting 


EVERYWHERE 
ELSE  

IN 


SAGINAW-BAY  CITY 

 ONLY  ONE 


CAN  BE  THE  LEADER! 


WKNX-T  V 

LAKE  HURON  BROADCASTING  CORPORATION 
207,000  WATTS  SAGINAW,  MICHIGAN 

REPRESENTED  BY:  GILL-PERNA,  INC. 


ADVERTISERS  &  AGENCIES  CONTINUED 


Eastern  Maine 
is 

YOURS... 


v 


WITH 
MOST  POWERFUL 
CHANNEL  TWO- 

The  station  that  reaches  Eastern 
Maine's  500,000  people. 

EARN  AN  EXTRA 

5% 

A  5%  Discount  Is  Allowed  When 
WLBZ-TV  Is  Bought  In  Matched 
Schedules  With  WCSH-TV  Port- 
land. 

National  Representatives 
Venard,  Rintoul  &  McConnell,  Inc. 

Weed  Television  Corp.  —  Boston 

for  Mass.,  R.  I.  &  Conn. 

WLBZ-TV 

Bangor,  Maine 

CBS-TV  A  RINES 

Affiliate  STATION 


Philadelphia;  Robert  Curran,  legal  advisor. 
Dept.  of  National  Health  &  Welfare,  Can- 
ada; Mary  Margaret  McBride,  radio-tv  per- 
sonality; Edward  Sawyer,  manager,  premi- 
um department,  General  Foods  Corp., 
White  Plains,  N.  Y.;  Samuel  G.  Barton, 
president,  Market  Research  Corp.  of  Ameri- 
ca, New  York,  and  Lloyd  K.  Neidlinger, 
executive  director  of  the  U.  S.  Council,  In- 
ternational Chamber  of  Commerce. 

AGENCY  APPOINTMENTS 

Lowrey  Organ  Div.,  Chicago  Musical  In- 
strument Co.  (electric  organs),  Chicago,  ap- 
points J.  Walter  Thompson  Co.,  Chicago, 
effective  Jan.  1,  1959.  D'Arcy  Adv.  Co.  to 
service  through  December  this  year. 

Revlon  Inc.,  N.  Y.,  appoints  Heineman, 
Kleinfeld,  Shaw  &  Joseph  Inc.,  N.  Y.,  to 
handle  advertising  for  That  Man,  new  men's 
cologne.  Agency  already  handles  Revlon 
product,  Home  Beautiful  Room  Mist. 

Bayuk  Cigars  Inc.,  Philadelphia,  appoints 
Noble-Dury  &  Assoc.,  Memphis,  Tenn.,  for 
its  John  Ruskin  and  Flor  de  Melba  brands. 
Noble-Dury  will  also  place  all  advertising 
throughout  South  for  Bayuk's  complete  line 
including  Phillies,  Websters  and  Tom 
Moore  brands. 

Chicago  Sun-Times  appoints  The  Buchen 
Co.,  Chicago,  to  handle  its  advertising,  suc- 
ceeding John  W.  Shaw  Adv.  Inc. 

Harwyn  Publishing  Corp.,  N.  Y.,  names 
Cayton  Inc.,  N.  Y.,  for  its  Harwyn  Picture 
Encyclopedia.  Extensive  tv  advertising  is 
planned. 

Sta-Wite  Inc.  (Italo-American  food  prod- 
ucts) Medford,  Mass.,  names  Ray  Barron, 
Boston. 

Continental  Mfg.  Co.  (boy's  and  men's 
slacks,  bluejeans),  Oscaloosa.  Iowa,  has  ap- 
pointed Gourfain-Loeff  Inc.,  Chicago. 

Marvo  Mix  Corp.,  L.  A.,  appoints  Adver- 
tising Agencies  Inc.,  Studio  City,  Calif.,  for 
its  Marvo  Mix  milk-flavoring. 

Consolidated  Cigar  Sales  Co.  shifts  Harvest- 
er Cigar  Div.  account,  handled  by  New 
York  office  of  Erwin  Wasey,  Ruthrauff  & 
Ryan,  to  EWR&R's  Chicago  office,  largely 
because  prime  distribution  of  Harvester 
cigars  is  centered  in  greater  Midwest  area. 

Lawson  Milk  Co.  (regional  chain  of  retail 
dairy  stores),  Akron,  names  McCann-Erick- 
son,  Cleveland,  for  tv  advertising. 

A  &  A  SHORTS 

A.  C.  Nielsen  Co.  has  moved  New  York 
offices  to  16th  and  17th  floors  at  575 
Lexington  Ave.  Telephone:  Murray  Hill 
8-1020. 

Bakers  Franchise  Corp.,  N.  Y.,  has  launched 
annual  fall  push  on  behalf  of  Lite  Diet  spe- 
cial formula  white  bread.  Agency,  Emil 
Mogul  Co.,  has  allocated  in  excess  of  $200,- 
000  to  push  which  will  embody  spot  broad- 
casting on  150  radio  stations  and  30  tv  sta- 
tions. Radio  spots  average  15-30  one-minute 
and  30-second  announcements  per  week. 

McCann-Erickson's   west   coast  television- 


radio  programming  division  and  commer- 
cial production  division  have  moved  to 
new  headquarters  at  915  N.  La  Brea  Ave., 
Los  Angeles  38.  Telephone:  Oldfield  4-5550. 
Move  physically  separates  broadcasting  pro- 
gram from  agency's  main  L.A.  office  at 
3325  Wilshire  Blvd. 

Reginald  Vance  Coughlan,  New  York  mar- 
keting consultant,  announces  formation  of 
special  department  to  handle  requests  for 
studies  of  current  product  advertising. 
Coughlan  offers  condensed  industry  or  prod- 
uct study  with  photostats  of  national  adver- 
tising appearing  during  calendar  month 
(newpaper,  magazine.  Sunday  supplement, 
comics — local  ads  where  available),  'stats  of 
pertinent  articles  appearing  during  period  in 
consumer,  trade  and  medical  publications — 
rate  of  $200  plus  cost  of  'stats,  for  minimum 
of  three  months. 

Miller  Adv.  of  Florida  Inc.,  Tampa,  has 
been  sold  to  Sara  Weisberg,  who  has  been 
serving  as  v.p. -general  manager  of  business 
since  its  start  in  June.  Agency  renamed 
Sara  Weisberg  Inc.  and  will  operate  from 
3602  Henderson  Blvd.,  Tampa.  Phone:  Red- 
wood 7-7593.  Miss  Weisberg  was  formerly 
with  Tampa  Times  and  Tucker  Wayne  Agen- 
cy, Atlanta. 

BBDO,  New  York,  has  announced  prepara- 
tion of  new  "Live  Better  Electrically"  pro- 
motion kit  for  use  in  electrical  houseware 
industry's  Christmas  retailing  program  this 
fall.  To  be  provided  by  Live  Better  Electri- 
cally Project  for  participating  utilities  and 
manufacturers,  kit  includes  50-second  tv 
spot  and  50-second  recorded  radio  spot. 

J.  E.  LaShay  &  Co.  has  changed  name  to 
Shaffer,  Lazarus  &  LaShay  Inc.,  advertising 
and  public  relations  specialists.  New  Chicago 
address:  162  N.  State  St.  Telephone:  Ran- 
dolph 6-6440.  Joining  new  corporation  will 
be  Jerome  B.  Shaffer  and  Arthur  Lazarus, 
both  formerly  with  Holtzman-Kain  Adv., 
Chicago. 

Shopping  Bag  Food  Stores  Inc.,  L.A.,  has  be- 
gun full  52-week  sponsorship  of  KNX  Los 
Angeles  "Sports  Package."  Total  of  127  pro- 
grams, involving  more  than  194  hours  of 
sports  programming  on  KNX,  comprises 
package.  Shopping  Bag  operates  36  stores 
in  Los  Angeles  metropolitan  area. 


KTRKTV,  channel  13 


Page  56    •    October  13,  1958 


Broadcasting 


music  is  the  universal 
language  of  mankind. 


Longfellow 


GOOD  MUSIC  IS  GOOD  BUSINESS 


In  the  Los  Angeles  market,  KFAC  delivers  one  of 
the  largest  audiences,  and  one  of  the  least  dupli- 
cated. KFAC  advertisers  discovered  long  ago* 
that  worth-while  music  produces  worth-while 
audiences  at  the  lowest  cost  per  thousand  of  any 
Los  Angeles  radio  station. 

Twenty-four  hours  a  day  KFAC's  distinctive  and 

*42  advertisers  are  in  their  second  to  eighteenth  continuous 
year  of  successful  selling  on  KFAC. 


varied  musical  format  carries  a  full  commercial 
schedule  to  AM  and  FM  homes  simultaneously, 
at  one  low  cost. 

To  learn  more  about  the  selling  ability  of  the  two 
KFACs  in  the  rich  Southern  California 
market,  ask  your  Boiling 
Company  man  today. 


J 


"The  Music  Stations'' 
AM  and  FM 


24     HOURS     DAILY     •     FROM     PRUDENTIAL  SQUARE 


LOS  ANGELES 


Broadcasting 


October  13,  1958    •    Page  57 


INTERVIEW 


HIGH  PRICE  OF  LOW  COST-PER-1 ,000 

A  fv  station  manager  writes  a  novel  about  television  tensions, 
but  he  says  real  life  pressures  are  as  tough  as  any  in  his  book. 
Main  source  of  conflict:  falling  C-P-M,  rising  operating  costs. 


THIS  WEEK  Doubleday  &  Co.  will  publish  The  Merger,  a  novel 
about  a  fictitious  merger  in  a  large  tv  company.  It  was  written  by 
a  man  who  lived  through  the  real  merger  of  American  Broadcasting- 
Paramount  Theatres.  The  author  is  Sterling  C.  (Red)  Quinlan  who 
is  now  vice  president  in  charge  of  WBKB  (TV)  Chicago,  a  station 
owned  by  AB-PT.  The  novel,  his  first,  is  a  revealing  expression  of 
a  man  who  has  been  in  broadcasting  for  more  than  25  years — as 
an  announcer,  a  writer  and  recently  in  the  management  side.  The 
book  deals  with  the  pressures  of  a  television  broadcaster  whose 
company  is  going  through  a  merger.  In  an  exclusive  Broadcasting 
interview  last  week,  Mr.  Quinlan  answered  some  questions  about 
one  of  the  real  problems  that  weigh  on  a  broadcaster  today: 

Q:  Has  the  libel  line  started  forming  on  the  right  yet  for  your  new 
book?  I  mean  The  Merger. 

A:  No.  there  is  no  libel  line  potential  in  the  book  at  all. 

Q:  What  is  the  message  in  the  book — what,  specifically,  are  you 

trying  to  put  across? 

A:  .  .  .  .  We  have  had  The  Hucksters,  The  Man  in  the  Grey  Flannel 


Suit,  Executive  Suite,  The  Great  Man — about  20  if  we  research  the 
subject — and  what  they  seem  to  have  in  common  is  too  much  writ- 
ing in  black  and  white  instead  of  gray  tones. 

Ours  is  a  heck  of  a  business — from  fighting  each  other,  other 
media,  nursing  talent,  the  tremendous  tension  and  pace.  Execu- 
tives in  our  business  are  giving  much  of  themselves  to  this  rat 
race.  .  .  . 

I  have  tried  to  show  how  rough  mergers  are.  There  have  been 
4,500  mergers  since  1951  and  no  sign  of  a  decline. 
Q:  Is  the  plot  of  your  book  typical  of  station  management?  In  a  talk 
earlier  this  year  you  stated  that  Chicago  o&o  stations  served  pri- 
marily as  the  money  belts  for  the  networks.  Can  you  elaborate  on 
this  view? 

A:  The  corporate  pressure  on  stations  owned  by  the  networks  is 
pretty  tense  at  times.  Not  by  mandate,  or  memo,  but  it's  con- 
sistent and  you  know  it's  there.  The  o&os  are  the  lifeblood  of  the 
networks.  If  two  o&os  were  taken  away  from  the  networks,  it 
would  change  the  structure  of  network  broadcasting  for  the  worse. 
I  think  the  same  situation  exists  with  other  broadcast  corporations 
such  as  Westinghouse,  Storer,  etc. 

Q:  What  do  you  feel  is  the  single,  greatest  dilemma  before  the  tv 
industry  today? 

A:  The  greatest  outside  dilemma,  beyond  our  control,  is  the  outside 
political  pressures  in  Washington.  We're  the  prize  whipping  post  of 
American  politicians. 

In  the  field  of  station  management,  the  greatest  dilemma  is  the 
terrific  pressure  placed  on  managers  to  deliver  lower  cost-per-thou- 
sand  in  the  face  of  rising  costs  with  no  leveling  off  in  the  operating 
cost  table  yet  in  sight.  There  are  several  facets  to  this  dilemma.  The 
other  one  is  the  fact  that  stations  in  a  tight  competitive  situation, 
made  more  competitive  by  just  the  slightest  trace  of  a  recession,  get 
into  a  rate  cutting  battle  which  in  turn  undermines  faith  in  our 
very  own  medium  on  the  part  of  those  who  are  buying  it. 

The  classic  example  of  this  is  a  certain  Southern  radio  situation 
I  discovered  a  few  years  ago.  A  friend  of  mine  asked  me  to  look 
over  a  "sick  radio  property"  in  a  Southern  market.  A  major  market 
to  be  sure. 

"It's  in  terrible  shape,"  he  said.  "We  used  to  get  $25  a  spot;  now 
we're  down  to  $2.  And  we're  not  getting  business  even  at  this  price!" 

The  situation  I  found  was  appalling.  The  station  was  no  better,  or 
worse,  than  others  in  the  market.  It  was  the  market  that  had  been 
ruined!  Steady,  suicidal  price  cutting  over  a  five-year  span  had  com- 
pletely ruined  the  market  for  all  radio  stations! 

Stupidity,  of  course,  has  no  dimension.  Once  the  snowball  of 
rate-cutting  starts,  there  is  no  way  to  stop  it. 

The  most  grievous  sin  we  can  commit  in  management  is  to  take 
the  most  dynamic  means  of  advertising  the  world  has  ever  known 
(tv,  No.  1  and  radio  No.  2)  and  sell  them  down  the  river  by  lacking 
faith  in  them.  You  not  only  put  yourself  in  a  position  of  selling  out 
the  whole  market  and  selling  out  the  whole  medium  but  you  put 
yourself  in  a  situation  where  you  can't  win  even  on  a  temporary 
basis. 

As  is  happening  today  with  so  many  stations,  their  costs'  are 
climbing  each  year  and  they  are  giving  away  more  time,  if  not  of- 
ficial rate  cuts  (we  don't  hear  much  of  it),  larding  them  with  pack- 
age plans,  giving  away  more  time — filling  up  the  station  with 
spots — and  you  have  to  increase  your  net  about  20%  each  year 
just  to  break  even.  This  undermines  faith  in  our  medium. 

I  remember  that  Jim  Riddell  [former  president  and  general  man- 
ager of  WXYZ-AM-TV  Detroit,  now  executive  vice  president  of 

CONTINUED  ON  PAGE  83 
AFTER  ADVERTISING  INSERT 


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1MU 


INTERVIEW  CONTINUED 


Says  Quinlan:  package  plans  are 
a  nice  way  to  describe  a  device 
which  depresses  cost-per-thousand 

ABC],  told  me  recently:  "We're  getting  as  much  as  we  did  two 
years  ago,  but  we  have  to  run  three  times  as  many  spots  to  come 
out  with  the  same  profit." 
Q:  Do  you  think  this  is  less  true  of  radio  today? 

A:  Radio  has  faced  its  Armageddon  with  tv  and  has  survived  with 
the  exception  of  a  few  markets.  Tv  is  going  through  the  same  thing 
right  now  in  certain  markets  where  managers  have  panicked  be- 
cause of  recession,  or  because  they  bought  film  unwisely,  or  be- 
cause they  can't  see  their  costs  leveling  off.  They  are  caught  in  the 
middle.  They  do  the  easy  and  natural  thing  when  frightened.  To 
keep  your  gross  up  you  succumb  to  this  pressure  and  give  away 
more  time  in  a  desperate  effort  just  to  come  up  with  the  same  net 
of  the  preceding  year. 
Q:  What  is  the  most  common  abuse? 

A:  Package  plans.  You  never  hear  a  station  say  they  are  cutting 
rate  cards.  They  keep  the  same  rates  but  they  add  grandiose,  give- 
away package  plans.  No  matter  how  favorably  you  try  to  look  at 
it,  they're  only  designed  to  deliver  a  lower  cost-per-thousand.  Three 
years  ago,  for  example,  you  could  buy,  say  10  spots  for  $1,000 — 
now  you  get  25  spots  for  $1,000. 

Q:  If  costs  don't  level  off,  what  will  this  mean  to  tv  advertisers? 
A:  I  am  pessimistic.  I  don't  think  they  are  going  to  level  off.  I  don't 
see  yet  any  real  determination  on  the  part  of  the  major  corporate 
powers  in  this  country — which  are  CBS,  NBC  and  ABC  and  an- 
other half  dozen — to  say  to  labor:  Look,  gentlemen,  you  are  the 
highest  paid  people  in  the  country  for  the  type  of  work  you  do. 
We  have  gone  much  too  far  in  appeasing  you,  probably  a  good 
deal  farther  than  we  can  afford,  and  now  at  last  we  have  come  to 
the  end  of  the  road.  The  very  first  inkling  of  that  kind  of  thinking 
came  in  the  CBS-IBEW  deadlock.  The  next  reading  of  the 
barometer  will  come  up  right  after  Christmas  when  the  three  ma- 
jor networks  face  the  American  Federation  of  Musicians  and  dis- 
cuss whether  or  not  they  will  renew  a  contract  with  them.  It  will  be 
interesting  to  see  if  the  networks  renew  the  quota  system  for  musi- 
cians where  o&o  stations  have  to  have  16-60  musicians  per  station. 
Q:  Do  you  think  the  time  will  come  when  stations  will  reach  the 
point  of  no  return  and  advertisers  will  refuse  to  buy  at  any  price? 
A:  We've  reached  the  point  of  no  return  in  the  local  field  with 
certain  types  of  sponsors.  There  are  now  some  advertisers  in  this 
town  who  can't  use  tv  any  more  because  it  doesn't  pay  off.  We  put 
them  in  a  real  strait  jacket — with  tight  commercial  length,  jacked 
up  prices — no  matter  how  hard  they  tried  to  stay  with  tv  they 
couldn't  make  it  pay  off. 

Q:  Are  station  reps  demanding  more  so-called  package  plans  from 
their  stations  to  be  more  competitive? 

A:  Yes.  We  have  tried  to  hold  the  line  on  package  plans,  but  a  lot 
of  reps  push  too  easily. 

Today,  the  station  manager  is  being  tugged  at  from  all  sides. 

His  station  rep  harangues  him  for  more  buying  plans.  "Give  us 
more  package  plans,"  he  cries.  "Be  more  flexible."  Which,  defined, 

Broadcasting 


means:  "cut  prices  some  more." 

There  are  notable  exceptions  to  this.  By  and  large,  I  think  sta- 
tion reps  take  the  easy  route  and  float  along  with  a  trend. 
Q:  What  do  you  think  of  the  Kellogg  spot  tv  package.  Wasn't  this  a 
case,  in  effect,  of  a  network  (ABC-TV)  cutting  its  rates  to  woo  a 
client  away  from  spot? 

A:  There  has  got  to  be  a  certain  compatibility  between  network 
daytime  buying  and  individual  station  buying  because  there  are 
so  many  clients  that  don't  have  distribution  patterns  to  take  the 
whole  network.  Even  though  we  are  owned  by  the  network,  I  think 
it  is  a  healthy  situation  to  have  a  real  dog-eat-dog  fight  between 
network  and  spot  buying  because  ultimately  the  advertiser  will  get 
the  best  buy  for  his  money;  we  always  expect  to  get  a  healthy 
share  of  national  spot  even  though  owned  by  a  network. 
Q:  Can  the  agencies  be  expected  to  fight  this  trend  toward  package 
plans? 

A:  If  we  are  going  to  hold  the  line  on  the  present  cost-per-thousand, 
the  primary  responsibility  rests  on  station  managers.  The  agency's 
proper  function  is  to  be  somewhat  of  a  gold-digger  for  his  clients 
and  get  the  most  for  his  money.  I  think  far-sighted  agencies 
wish  that  managers  would  hold  the  line  more,  because  if  this  thing 
gets  out  of  hand,  you  undermine  faith  in  the  medium.  We  have 
to  believe  in  our  medium.  Rate-cutting  is  a  symptom  to  be  afraid  of. 

Nighttime  cost  per  thousand  is  down  in  Chicago  from  $2.50  per 
thousand  in  1955  to  $1.75  per  thousand  in  1958.  McCann-Erick- 
son's  fine  booklet,  "Turning  of  the  Tide,"  graphically  illustrates  the 
general  situation.  In  percentage  of  change  in  cost  per  thousand 
between  1950-1958,  magazines  have  gone  up  30%,  newspapers  up 
33%;  network  television  at  night  has  gone  down  18%;  spot  televi- 
sion has  gone  down  19%.  At  the  same  time,  programming  costs 
for  half-hour  evening  shows  have  gone  up  375%;  wages  of  stage- 
hands have  gone  up  18%;  technicians  up  38%. 

Where  does  such  a  trend  lead?  To  chaos,  of  course.  All  costs 
are  going  up,  but  cost-per-thousand  is  going  down. 
Q:  In  the  face  of  rising  union  and  other  operating  costs,  what  can 
a  station  manager  do  to  avoid  rate-cutting? 

A:  One  manager  alone  in  a  market  can't.  He  is  sunk.  He  can't  do  a 
thing. 

Q:  You  have  video  tape  recording  facilities,  serving  as  a  network 
relay  point  for  different  time  zones.  Will  this  mean  lower  costs 
to  the  individual  station  operator? 

A:  There's  no  question  that  the  potential  of  the  machines  is  fan- 
tastic. There  are  so  many  dreams  to  be  dreamt  about  what  these 
VTR  machines  can  do.  But  for  the  avid  dreamers,  one  word  of 
warning:  Until  the  jurisdictional  points  get  straightened  out  be- 
tween SAG  and  AFTRA,  there  isn't  going  to  be  much  hay  made, 
and  again,  if  we  judge  by  the  easy-going  generosity  of  our  industry 
to  labor — if  that's  any  indication — we  may  go  along  and  let  our- 
selves get  so  tied  up  with  "dos-and-don'ts"  that  VTR  will  be  a 
doubtful  asset  to  our  industry. 

Q:  What  are  your  views  on  triple-spotting.  Can  a  station  operator 
who  desists  from  this  practice  recoup  revenue  in  other  ways? 
A:  Agencies,  again  with  the  help  of  easy-going  managers,  brought  in 
triple-spotting;  but  I  am  very  pleased  to  see  some  agencies  reverse 
this  trend.  I  think  eventually  it  will  be  eliminated.  We  adhere  to  the 
NAB  Tv  code.  We  do  not  accept  any  triple-spotting  in  network 
time.  This  is  a  very  good  thing. 

Where  to  draw  the  line 

Q:  Where  do  we  draw  the  line  on  cost-per-thousand? 
A:  Right  here,  I  think. 

We  are  delivering  the  best  advertising  buy  in  America  right  now 
at  $1.75-$2.00  cost-per-thousand  for  nighttime  spots.  The  day- 
time cost-per-thousand  of  $1.00  is  excellent.  Let's  hold  it  here. 
And  let's  get  help  all  down  the  line.  The  industry  should  help. 
Agencies  should  help.  The  reps  should  help. 

But  more  than  that,  television  managers  must  help  themselves! 
They  must  put  away  that  dull  blade  of  self-assassination;  stop 
giving  away  their  birthright. 

That  Southern  radio  market  I  mentioned  is  reviving  slightly. 
After  three  years,  I  understand  they  are  now  getting  three  or  four 
dollars  for  spots.  This  is  truly  wonderful.  It  proves  that  the  dead 
do  come  back  to  life.  And,  that  a  ruined  market  can,  some  day, 
be  resurrected. 

But  it  takes  such  a  long  time. 

October  13,  1958    •    Page  83 


_  fl  ^> 


G 


© 


0 


m  hi 


© 

o 

® 


4 


Yes,  in  the  rich  and  growing- 
Fort  Worth  Area  the  big 
bang  comes  from  KFJZ 

RADIO,  the  station  whose  audience  is  ALL  the  family  —  with 
ALL  the  family's  immense  buying  power.  You  get  complete 
coverage,  so  sell  with  a  BANG  —  on  KFJZ  RADIO. 


© 


kfjz 

FORT  WORTH,  TEXAS 


Sold  in  combination  with 
KLIF-RADIO,  Dallas 


Represented  by 
John  Blair  Company 


© 

© 


© 

0 

© 

0 

© 

0 

© 

0 

© 

0 
0 


©  o  ®  <s>®  o  ©  o©  o©<^©o©C5©<25© 


Page  84    •    October  13,  1958 


Broadcasting 


Call  Bob  Brown 

KBTV 

Channel  9 
Denver  -  Colorado 
AMherst  6-3601 
or  your  nearest 
P.G.W.  Colonel 
for  the  most  exciting 
60  second  availabilities 
in  "A"  time  in  Denver! 


KBTV 

ll  III  in  urml  Lf  HI  1'^^ 


Q 

Channel 


John  C.  Mullins.  Pres.        Joe  Herold.  Sta.  Mgr. 

Represented  Nationally  by 
Peters.  Griffin,  Woodward,  Inc. 


FILM 


MGM-TV  HAS  $750,000  FOR  PILOTS 


Loew's  Metro-Goldwyn-Mayer  tv  division 
has  approximately  $750,000  earmarked  for 
new  tv  film  production — enough  to  make 
some  10  pilot  films  for  proposed  new  series. 

MGM-TV  is  flush  with  some  success:  two 
productions  sponsored  on  the  networks  (The 
Thin  Man  and  Northwest  Passage),  a  thriv- 
ing tv  commercial  production  unit  and  sales 
to  tv  stations  now  well  over  $50  million  for 
its  feature  film  library. 

It  was  learned  last  week  that  one  of  the 
new  pilots  may  be  on  videotape. 

Rating  high  in  current  MGM-TV  hopes 
is  syndication  of  tv  film  to  stations.  The  tv 
production  unit  feels  that  if  one  or  two  of 
the  string  of  pilots  it  works  on  result  in  good 
properties  these  will  be  placed  in  syndica- 
tion immediately. 

As  for  new  series,  the  most  definite  is 
Jeopardy — a  mystery  series  which  MGM- 
TV  apparently  would  aim  for  network  or 
advertiser  sale  [Closed  Circuit,  Oct.  6]. 
MGM-TV  also  still  thinks  in  terms  of  three 
methods  (any  one  or  combination  of  meth- 
ods) in  financing  tv  film  production:  (1) 
solely  via  MGM  and  its  facilities,  (2)  full 
financing  of  an  independent  producing  firm 
and  (3)  co-financing  with  an  outside  pro- 
ducer. 

While  MGM-TV  effervesces  with  plans, 
its  parent  company  (Loew's  Inc.)  is  jittery 
once  more  with  a  lurking  threat  of  still  an- 
other proxy  fight  over  the  pending  separa- 
tion of  theatres  from  motion  picture  produc- 
tion. Last  year,  the  Loew's  management 
dealt  a  spectacular  defeat  to  a  dissident 
stockholder  element  that  sought  control  of 
the  company.  A  faction  of  the  Loew's  board 
of  directors  now  seeks  a  spinoff  of  the 
MGM  studio  operation  in  order  to  strength- 
en Loew's.  But  management  would  rather 
do  this  with  the  theatre  divisions  it  owns 
(Loew's  is  the  last  of  the  Hollywood  majors 
to  divest  theatre  operation  from  motion  pic- 
ture making). 

In  addition  to  its  studio,  the  theatres  and 
the  tv  operation,  Loew's  has  music  publish- 
ing and  record  companies  and  owns  WMGM 
New  York.  MGM  (the  studio)  in  recent 
years  has  been  deep  in  the  red,  with  revenues 
from  other  operations  (including  substantial 
monies  from  tv)  helping  to  ward  off  collapse 
(liquidation  of  the  studio  already  has  been 
sought  by  certain  Wall  Street  investors). 

Under  the  plan  of  the  non-management 
group,  a  spun-off  studio  would  retain  tv 
residual  rights  and  also  would  assume  a 
$27  million  funded  debt. 

Though  studio  losses  have  been  heavy  in 
the  past,  there's  evidence  of  improvement: 
for  the  fourth  quarter  ending  Nov.  30, 
Loew's  is  expected  to  earn  around  $2.5  mil- 
lion after  taxes  compared  to  a  loss  of  over 
$1  million  in  the  period  of  a  year  earlier. 

loseph  R.  Vogel,  Loew's  president,  is 
optimistic.  Released  last  week  was  his  state- 
ment expressing  belief  that  a  proxy  fight  will 
not  come  off,  that  the  studio  is  making 
money  "notwithstanding  any  uninformed  re- 
ports to  the  contrary"  and  that  he  is  "con- 
fident of  the  future." 

It  still  is  very  possible,  however,  that 
Loew's  board  will  have  two  proposals  be- 


FASCINATION 

The  report  that  MGM-TV  may  try 
to  videotape  at  least  one  program 
series  underscores  the  increased  at- 
tention being  given  tape  by  film  pro- 
gram syndicators.  California  National 
Productions,  NBC's  film  subsidiary,  is 
considering  VTR  on  an  experimental 
basis,  planning  to  tape  a  half-hour 
dramatic  (network-type)  show.  These 
are  but  the  latest  film  companies  to 
show  an  interest  in  tape,  others  in- 
cluding Screen  Gems  (subsidiary  of 
Columbia  Pictures),  National  Tele- 
film Assoc.  and  Guild  Films. 


fore  it  at  a  meeting  slated  for  Oct.  29 — one, 
a  spinoff  of  the  theatres,  the  other  the  set- 
ting up  of  the  studio  on  its  own. 

In  any  event,  tv  activity  will  play  a  role 
in  the  final  deliberation. 

ITC-TPA  Announces 
Sales  Staff  Lineup 

Sales  staff  assignments  at  the  newly-or- 
ganized Independent  Television  Corp.-Tele- 
vision  Programs  of  America  (ITC-TPA) 
were  announced  last  week  by  Walter  Kings- 
ley,  president,  following  several  weeks  of 
organizational  shuffling.  ITC  purchased  TPA 
last  month  for  $11.35  million  to  form  a  new 
company  with  assets  totaling  $25  million 
[Lead  Story,  Sept.  22]. 

The  division  responsibilities  at  the  new 
company  will  be  as  follows:  Hal  James,  who 
joined  ITC-TPA  last  Monday  (Oct..  6),  will 
be  director  of  na- 
tional sales;  William 
Dubois,  who  was 
general  manager  of 
syndicated  sales  for 
ITC,  will  serve  in 
this  capacity  at  ITC- 
TPA,  and  Hardie 
Frieberg,  eastern 
sales  director  at 
TPA,  will  be  assist- 
ant general  sales 
manager,  syndicated 
sales.  It  is  planned 
that  Charlies  Goit,  who  was  co-director  of 
national  sales  for  TPA,  will  work  closely 
with  Mr.  James  upon  his  return  to  work. 
Mr.  Goit  is  now  recuperating  from  surgery. 
Mr.  James  formerly  was  vice  president  in 
charge  of  radio-tv  at  Doherty,  Clifford, 
Steers  &  Shenfield,  New  York. 

In  other  executive  assignments,  Walt 
Plant,  formerly  western  sales  head  of  TPA, 
has  been  named  eastern  division  manager 
of  ITC-TPA;  Art  Spirt  will  become  central 
division  manager  of  ITC-TPA  and  also  head 
of  the  Chicago  office;  William  Andrews, 
named  western  division  manager  by  Mr. 
Kingsley  prior  to  the  merger;  Russ  Clancy, 
previously  co-director  of  national  sales  for 
TPA,  has  been  appointed  manager  of  New 
York  City  sales,  syndication  division;  Kurt 
Blumberg,  formerly  in  TPA  sales  adminis- 


MR.  JAMES 


Broadcasting 


October  13,  1958    •    Page  85 


FILM  CONTINUED 


MR.  DUBOIS  MR.  FRIEBERG 


tration,  has  been  promoted  to  manager,  sales 
administration  for  all  sales  departments; 
and  Alvin  E.  Unger,  formerly  vice  president 
in  charge  of  the  Chicago  office  of  Ziv  Tele- 
vision Programs,  has  joined  ITC-TPA  in 
New  York  as  a  general  sales  executive. 

Mr.  Kingsley  noted  that  Manny  Reiner, 
who  has  headed  foreign  sales  for  TPA,  will 
continue  in  that  position  for  ITC-TPA.  The 
foreign  sales  staff  numbers  25  with  the  do- 
mestic staff  in  excess  of  40,  according  to 
Mr.  Kingsley. 

Prudential,  Ford  Dealers 
Lead  Grid  Film  Client  List 

Blue  chip  sponsors  have  purchased  Big 
Ten  Football  Hilites  in  25  midwest  markets, 
it  was  announced  last  week  by  Al  LeVine, 
Sportlite  Inc.,  who  negotiated  the  sales. 
Series  is  produced  by  Sports  Tv  Inc.,  Holly- 
wood. 

Aside  from  its  purchase  on  WGN-TV 
Chicago,  Prudential  Insurance  Co.  of 
America  (Mid-America  office)  also  bought 
co-sponsorship  of  the  series  on  WMBD-TV 
Peoria  with  Ford  Dealers  and  on  WFBM- 
TV  Indianapolis,  with  Pure  Oil  Co.,  which 
picked  up  the  tab  for  Hilites  in  several  mid- 
west markets  last  year.  Agencies  are  Reach, 
McClinton  Co.  for  Prudential  and  Leo  Bur- 
nett for  Pure  Oil. 

FDAF  (Ford  Dealers  Advertising  Fund), 
through  J.  Walter  Thompson  Co.,  signed  for 
the  filmed  sports  package  on  WOC-TV 
Davenport,  Iowa;  WCIA  (TV)  Champaign, 
111.;  KCRG-TV  Cedar  Rapids,  Iowa,  as  well 
as  WMBD-TV.  Client  initially  sponsored 
the  series  on  a  test  basis  in  Peoria  and 
Cedar  Rapids  last  year. 


NEW  PURCHASE 

The  high-flying  Independent  Tele- 
vision Corp-Television  Programs  of 
America  continued  its  program  of  ex- 
pansion last  week  by  purchasing  The 
Gale  Storm  Show — Oh,  Susanna  from 
Hal  Roach  Studios  Inc.  for  a  reported 
$2  million.  The  purchase  price  in- 
cludes 111  half-hour  film  episodes,  in- 
cluding the  current  series  being  shown 
over  CBS-TV  and  38  future  films  now 
being  produced  by  Roach.  Since  ITC- 
TPA  is  affiliated  with  Associated  Tele- 
vision Ltd.  (ATV)  of  England,  the 
programs  are  expected  to  be  given 
world-wide  exposure.  The  acquisition 
brings  the  ITC-TPA  roster  of  network 
and  syndicated  programs  to  a  total 
of  16. 


Page  86    •    October  13,  1958 


NILES  BUYS  PLANT 
FROM  KLING  STUDIOS 

•  Niles  also  going  into  VTR 

•  Kling  retains  two  studios 

Fred  A.  Niles  Productions  Inc.  last  week 
announced  the  outright  purchase  of  certain 
Chicago  facilities  of  Kling  Film  Enterprises. 
While  the  price  for  plant  and  equipment 
was  not  disclosed,  Mr.  Niles  said  that  the 
investment  represents  about  $750,000. 

Involved  in  the  purchase  is  Kling's  film 
plant  at  1058  W.  Washington  Bldg.  Kling's 
other  art  and  still  photograph  studios  at  601 
N.  Fairbanks  Court  and  Kling-California 
studios  are  not  involved  in  the  sale.  Niles 
plans  to  move  from  22  W.  Hubbard  into  the 
Kling  Washington  St.  quarters  today  (Oct. 
13). 

Certain  syndicated  commercials  and  pro- 
gram properties  will  remain  with  Kling  Film 
Enterprises,  according  to  Robert  Eirinberg, 
its  president,  and  distribution  will  continue 
to  be  handled  by  Al  LeVine  in  Chicago. 
Commercials  are  institutional  in  nature  for 
banks,  savings  and  loan  organizations, 
bread,  milk,  beer,  ice  cream  and  potato 
chips.  Syndicated  film  properties  include 
Old  American  Barn  Dance,  Hormel  Girls, 
Boxing  From  Rainbow,  Paradox,  and  All 
American  Wrestling. 

Mr.  Niles  emphasized  the  deal  was  in  no 
sense  "a  merger"  and  that  he  would  hold 
100%  stock  in  his  expanded  organization. 
He  expressed  confidence  in  "Chicago's  great 
growth  and  its  subsequent  need  for  a  com- 
munications center  to  serve  agencies,  adver- 
tisers and  industries.  Such  a  center  will 
compete  with  New  York  and  Hollywood." 

Mr.  Niles,  onetime  executive  vice  presi- 
dent and  an  owner  of  Kling,  set  up  his  own 
motion  picture  and  tv  firm  on  Dec.  12, 
1955.  He  simultaneously  announced  the  ap- 
pointment of  Michael  Stehney,  former  Kling 
executive,  as  vice  president  in  charge  of 
tv-film  commercials  and  of  Ed  Rinker,  pre- 
viously with  Kling,  as  vice  president  in 
charge  of  sales.  Eleven  out  of  22  top  Kling 
executives  will  be  retained  by  Niles. 

Other  plans  include  the  proposed  pur- 
chase of  videotape  recording  facilities, 
which  Mr.  Niles  feels  "will  open  the  indus- 
try, not  hurt  it." 

He  cited  current  agency  interest  in  VTR 
and  claimed  that  such  a  technique  "would 
take  business  from  live  fields  rather  than 
motion  pictures."  He  added,  "70%  of  the 
commercials  are  so  complex  that  VTR 
couldn't  possibly  be  a  substitute  for  motion 
picture  methods." 

Kling's  Washington  St.  facilities,  housed 
in  a  90,000  square  foot  building,  include 
three  soundproof  stages,  a  three-studio  film 
department,  a  wing  devoted  to  editing  facili- 
ties, two  prop  rooms,  machine  shop,  two 
kitchens,  a  scene  dock,  and  office  space  for 
production,  creative  and  sales  personnel. 
Kling  Film  Enterprises  is  headed  by  Mr. 
Eirinberg.  Niles'  Hollywood  division  is  not 
affected  by  the  Chicago  move.  The  motion 
picture  firm  recently  shifted  its  syndicated 
tv  spot  division  to  Chicago  [Film,  Oct.  6]. 

Niles  claims  to  produce  about  70%  of  all 
tv  commercials  turned  out  in  Chicago,  with 


50%  of  its  business  in  the  tv  film  area  and 
the  remainder  in  industrial,  public  relations 
and  slide  films.  Three  other  film  companies 
reportedly  also  were  interested  in  acquiring 
the  Kling  property,  including  current  client 
accounts,  negatives,  ellipticals,  visuals  and 
other  materials. 

Mr.  Niles  estimates  his  volume  will  reach 
about  $2  million  this  year,  with  predictions 
of  about  $150,000-$200,000  in  additional 
business  accruing  from  the  Kling  purchase. 


MR.  STEHNEY  MR.  RINKER 


Control  of  AAP  Moves 
Under  United  Artists 

United  Artists  Corp.  is  achieving  working 
control  of  Associated  Artists  Productions 
Corp.,  a  major  distributor  of  feature  films 
for  television  [Lead  Story,  Sept.  22]. 

Robert  S.  Benjamin,  board  chairman  of 
United  Artists  Associated  Inc.,  a  UA  sub- 
sidiary through  which  UA  is  acquiring 
AAP's  assets,  said  Monday  (Oct.  6)  that 
UA  depositories  already  had  received 
enough  AAP  stock  to  give  UA  approximate- 
ly 75%  of  shares  outstanding. 

Mr.  Benjamin  also  indicated  that  enough 
shares  to  give  UA  80%  of  AAP  stock  was 
expected  to  be  tendered  by  the  end  of  last 
week  and  that  the  UA  invitation  would  not 
have  to  be  extended  beyond  the  scheduled 
Oct.  16  termination  date. 

UA  offered  $  1 1  in  cash  for  each  share  of 
AAP  stock  plus  6%  interest  from  July  1,' 
1958,  until  the  closing  date.  The  offer  in- 
cluded $7  for  each  warrant  that  represents 
the  right  to  buy  four  shares.  UAA  proposed 
$1,186  and  interest  from  July  1,  for  each 
$1,000  6%  subordinated  convertible  sink- 
ing fund  debenture. 

Holders  of  AAP  debentures  met  Oct.  6 
at  Toronto,  while  stockholders  meet  Oct. 
16  in  Wilmington,  Del.,  to  give  considera- 
tion to  the  offer. 

Meanwhile,  UA  President  Arthur  B.  Krim 
reported  the  biggest  individual  quarterly  and 
third  quarter  gross  in  UA's  39-year  history. 
Third  quarter  revenues  (theatrical  films  and 
tv  films)  came  to  $23.7  million  (as  against 
last  year's  third  quarter  gross  of  $18.5  mil- 
lion). On  the  basis  of  the  showing  for  the 
first  9  months  ($56.9  million  world-wide 
as  against  $48.1  million  last  year)  Mr.  Krim 
predicted  the  1958  annual  gross  will  be  in 
excess  of  $80  million,  of  which  about  $8 
million  should  be  in  television  earnings. 

Ten  Film  Spots  Picked  for  Show 

Animated  commercial  films  produced  by 
10  Hollywood  studios  have  been  accepted 
for  showing  at  the  Sixth  Annual  Screen 
Cartoonists  Guild  Film  Festival,  to  be  held 

Broadcasting 


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REPRESENTED  BY 

EDWARD  PETRY  &  CO.,  INC. 


TRADE  ASSNS. 

NAB  SETS  UP  STAND  IN  MILWAUKEE 


FILM  CONTINUED 

Friday  (Oct.  17)  at  the  Sheraton  West,  Los 
Angeles. 

Participating  in  the  three  scheduled  show- 
ings, to  start  at '8:30  p.m.,  will  be  Animation 
Inc.,  Cascade;  Pictures,  Churchill-Wexler, 
Fine  Arts  Productions,  Ray  Patin  Produc- 
tions, Playhouse  Pictures,  Quartet  Films, 
Sherman  Glas  Productions,  John  Sutherland 
Productions  and  LeOra  Thompson  Assoc. 
This  year,  the  festival  is  placing  special 
emphasis  on  tv  commercials  and  business 
films. 

Two  Regional  Managers  Named 
In  Expansion  at  Banner  Films 

As  part  of  an  expansion  at  Banner  Films 
Inc.,  New  York,  Charles  McGregor,  presi- 
dent, last  week  announced  the  appointments 
of  William  Vidas  as  district  manager  for  the 
midwest  and  Sam  Posner  as  district  man- 
ager for  the  west  coast. 

Mr.  Vidas,  for  ten  years  a  free-lance  sales 
representative  for  various  film  distributors, 
has  set  up  headquarters  in  Chicago's  Con- 
gress Hotel.  Telephone  number  is  Harrison 
7-9667.  Mr.  Posner,  formerly  with  As- 
sociated Artists  Productions  in  Chicago,  will 
operate  out  of  San  Francisco.  Office  space 
will  be  leased  shortly. 

Banner  Films,  organized  several  months 
ago,  has  moved  into  new  offices  in  New 
York  at  527  Madison  Ave.  Telephone  num- 
ber is  Plaza  5-4811. 

The  company  is  distributing  33  feature 
films  and  the  Night  Court  half-hour  tv  film 
series  of  78  episodes.  The  series  has  been 
sold  in  17  markets,  with  latest  sales  to 
KREM-TV  Spokane,  WRGP-TV  Chatta- 
nooga, Tenn.,  and  WNEW-TV  New  York. 
The  sale  to  WNEW-TV  is  a  multiple-run 
transaction  amounting  to  $225,000,  accord- 
ing to  Mr.  McGregor. 

Film  Producers  Speak  Up 
For  Crack  at  Residual  Rights 

Moral  rights  of  tv  film  producers  to  re- 
sidual payments  are  "at  least  as  strong  as 
[those  of]  the  writer,  director  and  actors," 
according  to  a  resolution  of  the  tv  commit- 
tee of  the  Screen  Producers  Guild,  which 
the  SPG  executive  board  endorsed  at  its 
Tuesday  (Oct.  7)  meeting  in  Hollywood.  The 
committee,  headed  by  Lou  Edelman,  asked 
the  board  to  draft  a  code  of  practice  for 
television  similar  to  the  one  now  operating 
between  the  guild  and  major  producers  of 
theatrical  films. 

"The  situation  involving  reruns  or  resid- 
ual payments  to  other  creative  workers  and 
not  to  the  producer  is  both  morally  unjust 
and  economically  unsound,"  the  report 
stated. 

"We  firmly  believe  that  management  can- 
not and  will  not  remain  blind  to  the  fact  that 
the  tv  producer  is  entitled  to  such  a  future 
income  status  since  the  producer  is  the  key 
figure,  the  permanent  day-to-day  creative 
force  to  whom  the  advertising  agencies  and 
their  clients,  as  well  as  the  networks  and 
the  independent  stations,  look  for  the  wel- 
fare of  their  shows.  The  writer,  director  and 
actor  are  generally  employed  on  an  in- 
termittent basis." 


Four  prominent  figures  in  the  advertising 
field  have  been  selected  by  NAB  to  address 
the  four  Fall  Conferences  as  the  second 
half  of  the  eight-meeting  series  opens  today 
(Oct.  13)  in  Milwaukee.  The  series  recessed 
following  the  Sept.  29-30  conference  in  San 
Francisco. 

Wesley  I.  Nunn,  advertising  manager  of 
Standard  Oil  Co.  of  Indiana,  will  speak  at 
the  windup  Milwaukee  luncheon  tomorrow. 
Advertising  speaker  at  the  sixth  NAB  meet- 
ing in  Minneapolis  Thursday-Friday  (Oct. 
16-17)  will  be  J.  Cameron  Thomson,  board 
chairman  of  Northwest  Bancorporation, 
Minneapolis. 

Jerome  Feniger,  vice  president  of  Cun- 
ningham &  Walsh,  New  York,  will  be  the 
speaker  at  the  seventh  NAB  conference, 
Oct.  20-21  in  Boston.  Final  advertising 
speaker  of  the  fall  series  will  be  Felix  W. 
Coste,  marketing  vice  president  of  Coca- 
Cola  Co.  His  luncheon  address  in  Wash- 
ington Oct.  28  will  wind  up  the  NAB  con- 
ference schedule. 

NAB  President  Harold  E.  Fellows  will 
head  the  10-man  headquarters  crew  as  the 
conferences  resume  in  Milwaukee  after  a 
fortnight  hiatus.  The  Milwaukee  and  Min- 
neapolis programs  will  be  based  on  opera- 
tional problems,  following  the  pattern  set 
at  the  first  four  conferences  [Trade  Assns., 
Oct.  6]. 

Agenda  for  the  Oct.  20-21  meeting  in 
Boston  was  completed  last  week  by  NAB. 
The  opening  morning  will  include  economic, 
public  relations  and  Washington  discussions 
by  NAB  staff  executives.  A  panel  on  edito- 
rializing will  include  Daniel  W.  Kops, 
WAVZ  New  Haven,  Conn.,  and  C.  Wrede 
Petersmeyer,  Corinthian  Broadcasting  Corp. 
Both  are  members  of  the  NAB  Committee 
on  Editorializing. 

A  panel  on  radio  sales  department  ad- 


NAB'S  new  assistant  Tv  Code  direc- 
tor, Harry  H.  Ward  (left),  is  wel- 
comed to  the  code  review  board  staff 
by  its  chairman,  Roger  W.  Clipp, 
Triangle  Stations.  Mr.  Ward  succeeds 
Charles  S.  Cady  who  resigned  to  join 
WCSC-TV  Charleston,  S.  C. 


ministration  will  include  Joseph  Bloom, 
president  of  Forjoe  &  Co.;  Sydney  E. 
Byrnes,  WADS  Ansonia,  Conn.;  Keith  S. 
Field,  WARA  Attleboro,  Mass.,  and  Arthur 
Haley,  WORL  Boston.  Mr.  Kops  will  speak 
on  news  broadcasting.  George  W.  Arm- 
strong, WHB  Kansas  City,  will  review  music 
programming  trends.  Sherwood  J.  Tarlow, 
WHIL  Medford,  Mass.,  will  report  for  the 
All-Industry  Radio  Music  License  Commit- 
tee. 

Members  of  a  panel  on  radio  staff  or- 
ganization will  be  Richard  E.  Adams, 
WKOX  Framingham,  Mass.;  Joel  H. 
Scheier,  WIRY  Plattsburg,  N.  Y.,  and  Fred 
E.  Walker,  WTTM  Trenton,  N.  J. 

Mr.  Petersmeyer  and  Cliff  Kirtland, 
Transcontinent  Television  Corp.,  will  dis- 
cuss tv  costs  at  the  separate  tv  sessions. 
Leaders  of  a  tv  programming  panel  will  be 
Frederick  S.  Houwink,  WMAL-TV  Wash- 
ington; Frank  Tooke,  WBZ-TV  Boston,  and 
Paul  Adanti,  WHEN-TV  Syracuse. 

State  Association  Presidents 
To  Meet  in  D.  C.  Feb.  24-25 

NAB  will  be  host  to  the  fourth  annual 
conference  of  state  broadcaster  association 
presidents,  to  be  held  Feb.  24-25  at  the 
Shoreham  Hotel,  Washington.  NAB  Presi- 
dent Harold  E.  Fellows  said  the  meeting 
will  provide  "a  forum  for  the  exchange  of 
ideas  and  information  among  all  the  asso- 
ciations, and  we  have  been  most  gratified  by 
the  enthusiastic  endorsement  which  the  con- 
ference has  received  each  year  from  those 
participating  in  it." 

The  association  presidents  will  be  reim- 
bursed by  NAB  for  meals  and  lodging  while 
attending  the  conference.  The  program  will 
be  handled  by  Howard  H.  Bell,  NAB  assist- 
ant to  the  president  for  joint  affairs. 

Coinciding  with  the  February  conference 
will  be  Washington  ceremonies  honoring 
state  and  national  winners  of  the  1958-59 
Voice  of  Democracy  scriptwriting  contest 
for  high  school  students.  State  winners  will 
receive  trips  to  Washington. 

Texans  Lauded  for  Efforts 
In  Reducing  Highway  Toll 

The  first  "Deathless  Weekend"  campaign 
conducted  by  Texas  Assn.  of  Broadcasters 
was  a  key  factor  in  reducing  the  number  of 
Labor  Day  weekend  traffic  deaths  from  an 
estimated  40-50  to  an  actual  29  fatalities, 
the  association  was  told  Oct.  6  at  its  Fort 
Worth  meeting.  TAB  was  officially  lauded 
by  Brad  Smith,  Texas  state  traffic  safety 
director,  for  the  campaign. 

Awards  for  highway  safety  promotion 
over  the  holiday  weekend  went  to  KTRK 
(TV)  Houston;  KVMC  Colorado  City  (day- 
time radio)  and  KVKM  Monahans  (fulltime 
radio).  In  addition  Ross  Rucker,  KVKM, 
received  the  Pitluk  Advertising  Agency 
trophy  for  outstanding  public  service  pro- 
gramming. 

Albert  D.  Johnson,  KENS-AM-TV  San 
Antonio,  was  elected  TAB  president  suc- 
ceeding M.  E.  Danbom,  KTBB  Tyler.  Mr. 


Page  88    •     October  13,  1958 


Broadcasting 


The  Biggest  Audience  Is  On  Channel  3 


WREC-TV's  superior  local  programming 
and  news  coverage  is  combined  with  a 
basic  CBS  Television  affiliation  to  make 
certain  that:  "In  Memphis  there's  more  to 
see  on  Channel  3."  Full  power  and  high- 
est antenna  deliver  complete  coverage  of 
the  great  Mid-South  market.  It's  the  right 
combination  for  your  advertising  message. 
See  your  Katz  man  for  availabilities. 


First  by  All  Surveys 


*Here  are  the  latest  Memphis  surveys  showing  leads  in 
competitively  rated  quarter  hours,  sign-on  to 
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May  '58        May  '58 
(Metro  Area)  (Metro  Area) 


WREC-TV 

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Sta.  C 


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122 
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240 

93 
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Nielsen 

Feb.-Apr.  '58 
(Station  Area) 
195 
74 
107 


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Channel   3  Memphis 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


October  13,  1958    •    Page  89 


J 


Milton  Berle  is  back.  His  premiere 
show  last  Wednesday  was  viewed  by 
the  greatest  audience  of  any  new 
show  this  season.  It  was  larger  than 
the  combined  audiences  of  compet- 
i  ng  shows  on  the  other  two  networks. 

Berle's  return  gave  dramatic  focus 
to  the  truly  amazing  growth  of  tele- 
vision in  one  decade.  Ten  years  ago, 
he  starred  in  the  young  medium's 
most  popular  show,  yet  his  audience 
Wednesday  was  51  times  greater! 

Before  the  largest  audience  ever  to  I 
watch  him,  Mr.  Television  returned 
to  the  medium  he  helped  create  and  i 
to  the  network  which,  with  him,  \ 
introduced  television  to  the  Ameri-  I 
can  people— The  Network  of  Stars,  j 

NBC 
TELEVISION 
NETWORK 

SOURCE:  NBC  Research  Department  Estimates.  W 


m 

:  - 


OCT.  1958:  46,000,000  VIEWERS! 


Mr.  Television ! 


TRADE  ASSNS.  continued 


Johnson  is  a  former  president  of  Arizona 
Broadcasters  Assn. 

Other  officers  elected  were  Joe  Leonard 
Jr.,  KGAF  Gainesville,  vice  president; 
George  Tarter,  KCBD-AM-TV  Lubbock, 
secretary-treasurer.  New  board  members  are 
Leo  Hackney,  KGVL  Greenville;  Gene 
Hendrix,  KVLF  Alpine;  Marshall  Formby, 
KPAN  Hereford,  and  Mr.  Danbom.  Con- 
tinuing on  the  board  are  Charles  Jordan, 
KFDA  Amarillo,  and  Jim  Hairgrove,  KFRD 
Rosenberg. 

Alex  Keese,  WFAA-AM-TV  Dallas, 
NAB  district  radio  director,  observed  in  a 
discussion  of  NAB's  services,  "There  are 
very  few  places  on  the  face  of  this  earth, 
other  than  the  United  States  of  America, 
where  we  broadcasters  could  be  business- 
men and  not  civil  servants."  He  said  NAB's 
"enlightened  leadership"  deserved  much  of 
the  credit  for  the  fact  that  private  enter- 
prise prevails  in  U.  S.  broadcasting. 

Austin  was  picked  as  site  for  the  spring 
meeting  of  TAB,  to  be  held  in  March. 

Thornburgh  Off  Radio  Board 

Donald  W.  Thornburgh,  WCAU-AM-TV 
Philadelphia,  has  resigned  as  a  member  of 
the  NAB  Radio  Board  following  acquisition 
of  the  stations  by  CBS  Inc.  He  is  ineligible 
to  serve  because  CBS  already  is  represented 
on  the  Radio  and  Tv  Boards.  The  vacancy 
will  be  filled  during  the  winter  board  elec- 
tions. 


RTNDA  CONVENTION 
TO  REVIEW  CANON  35 

•  Palmer  on  Oklahoma  decision 

•  Heavy  agenda  set  for  Chicago 

A  review  of  the  Oklahoma  Criminal 
Court  decision  favoring  equal  radio-tv  ac- 
cess to  courtroom  proceedings  on  a  par 
with  the  press  and  holding  Canon  35  to  be 
obsolete  and  unrealistic  has  been  added  to 
the  Radio  Television  News  Directors  Assn.'s 
convention  agenda  in  Chicago  this  week. 

Bruce  Palmer,  KWTV  (TV)  Oklahoma 
City,  analyzes  implications  of  the  court 
findings  [Lead  Story,  Sept.  8]  in  a  talk  fol- 
lowing a  freedom  of  information  report  and 
a  debate  on  Canon  35  by  Robert  D.  Swezey, 
WDSU-AM-TV  New  Orleans,  and  Albert 
E.  Jenner  Jr.,  past  president  of  the  Illinois 
Bar  Assn.  Harold  E.  Fellows,  NAB  presi- 
dent, will  deliver  the  Friday  (Oct.  17)  lunch- 
eon address  on  "Management  Responsibili- 
ties in  News." 

"News:  Radio's  Most  Salable  Product"  is 
explored  in  a  Thursday  afternoon  panel  by 
Robert  K.  Byars,  vice  president  of  MacFar- 
land,  Aveyard  &  Co.,  Chicago  agency.  Chi- 
cago Mayor  Richard  J.  Daley  will  give  a 
welcoming  address  that  noon,  to  be  fol- 
lowed with  a  keynote  speech  by  Jim  Bor- 
mann,  WCCO  Minneapolis. 

The  agenda  was  complete  early  last  week 
save  for  the  Saturday  evening  banquet 
speaker.  The  convention  opens  unofficially 
Wednesday  noon  with  a  board  of  directors 


meeting,  registration  and  a  reception  in  the 
Mayfair  Room  of  the  Sheraton-Blackstone 
Hotel.  Registration  will  be  resumed  Thurs- 
day morning  prior  to  the  opening  "editorial 
and  public  affairs  conference"  featuring  net- 
work, station  and  education  speakers.  Of- 
ficers will  be  elected  Friday  morning  and 
introduced  by  Jack  Krueger,  WTMJ-AM- 
TV  Milwaukee  (outgoing  RTNDA  presi- 
dent) at  the  annual  banquet  Saturday  eve- 
ning. The  new  board  convenes  Friday  after- 
noon. 

The  awards  dinner  will  include  the  pres- 
entation of  RTNDA  awards  by  Baskett 
Mosse,  Northwestern  U.  director  of  radio- 
tv  and  of  the  Paul  White  Memorial  Award 
by  Ted  Koop,  CBS  Washington. 

Other  highlights  of  the  convention: 

Wednesday — Edward  R.  Murrow,  CBS 
news  commentator-interviewer,  addresses 
the  board  of  directors;  Thursday — "The  1958 
Election  Issues,"  a  debate  between  Paul  M. 
Butler,  Democratic  Party  national  chair- 
man, and  Meade  Alcorn,  Republican  Party 
national  chairman. 

Friday — Tv  Workshop  under  Ralph  Ren- 
ick  of  WTVJ  (TV)  Miami.  "Ampex  VTR  & 
News,"  a  demonstration;  "News  Audiences 
Mean  More  to  the  Advertiser,"  James  R. 
Seiler,  American  Research  Bureau,  director 
releases  an  ARB  study;  "Camera  Corre- 
spondents," a  discussion  of  tv  stringers  and 
new  newsroom  ideas  by  Floyd  Kalber, 
KMTV  (TV)  Omaha,  Greg  Gamer,  KAKE- 
TV  Wichita,  Robert  Hoyt,  WSBT-TV  South 
Bend  and  Jim  McGaffin,  WOW-TV  Omaha; 
"Covering  Cape  Canaveral,"  Harold  Baker, 
WFGA-TV  Jacksonville;  "What  Is  Libel  in 
Tv  News?,"  Prof.  Fred  Siebert.  Michigan 
State  U. 

Saturday — Election  Coverage  Workshop 
under  Tom  Eaton,  WTIC  Hartford:  "Re- 
gional Coverage  of  Elections,"  Jack  Shelly, 
WHO-AM-TV  Des  Moines;  "Texas  Elec- 
tion Bureau,"  Jim  Byron,  WBAP-AM-TV 
Fort  Worth;  "Legal  Aspects  of  Campaign 
Coverage,"  Vincent  T.  Wasilewski,  NAB; 
"Small  Station  Election  Coverage,"  Monroe 
Benton,  WTRY  Troy  and  Albert  Larsen  Jr., 
WALL  Middletown,  both  New  York; 
"Washington  State  Election  Coverage," 
Robert  Mott,  KWSC  Pullman,  Wash. 

Chicago  Workshops  Ready  to  Go 
With  Slate  of  Radio-Tv  Clinics 

Speakers  and  agenda  for  series  of  weekly 
workshop  sessions  of  the  Chicago  Federated 
and  Women's  Advertising  Clubs  of  Chicago, 
starting  Wednesday  (Oct.  15),  were  an- 
nounced last  week. 

Broadcasting  clinics  will  be  held  on  such 
topics  as  audience  promotion,  market  re- 
search, potentials  of  videotape  recording, 
film  programming  and  Chicago's  role  in  na- 
tional radio-tv.  Clinic  chairman  is  James 
G.  Hanlon,  public  relations  manager  of 
WGN-AM-TV  that  city  and  president  of 
Chicago  Unlimited  promotional  organiza- 
tion. 

Speakers  and  their  topics:  Elliott  W. 
Henry  Jr.,  promotion  and  publicity  man- 
ager, ABC  Central  Div.,  "Planning  an 
Audience  Promotion  Campaign,"  Oct.  15; 
Dr.  Mark  Munn,  research  director,  and 


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Page  92    •     October  13,  1958 


Broadcasting 


I  Exciting 

■  Cleveland  Barons 

J  HOCKEY 

Radio  for  1 
Grown-Ups  1 

ALLAGES  1 

WGARI 

PAINESVILLE 


LORAIN 


CLEVELAND 


AKRON 


WOOSTER 


CANTON 


NEW  PHILADELPHIA 


STEUBENVILLE 


We  offer  you  a  large  share  of 
the  Northeastern  Ohio  buying  audience 


You  reach  Northeastern  Ohio's  real 
buying  audience  through  WGAR. 
Because  WGAR  surrounds  your 
commercials  with  radio  for  grown- 
ups ...  of  all  ages. 

For  instance,  this  coming  winter, 
WGAR  will  present  exciting  profes- 
sional hockey  featuring  the  popular 
Cleveland  Barons.  Each  action-packed 
play  will  be  reported  by  Ohio's  most 


colorful  sportscaster,  Bill  McColgan, 
for  the  Barons'  thousands  of 
radio  fans. 

WGAR  maintains  this  policy  in  all 
its  programming  .  .  .  good  music  .  .  . 
variety  shows  .  .  .  sports  . .  .  accurate 
news  coverage  .  .  .  drama — featuring 
performers  from  top  CBS  talent. 
So  reach  your  real  buying  audience 
through  WGAR. 


Radio  for  grown-ups 
...  of  all  ages 

WGAR 

CLEVELAND  OHIO* 

The  Peoples  Broadcasting  Corporation 
WRFD-Worthington,  O.  •   WTTM-Trenton,  N.  J. 
WMMN-Fairmont,  W.  Va.  ■  WNAX-Yankfon,  S.  D. 
KVTV-Sioux  City,  la. 
'Represented  by  the  Henry  I.  Christal  Company 


Broadcasting 


October  13,  1958   •    Page  93 


BIG  HELP  FROM  SMALL  BUSINESS.  H.  P.  Bitzer  (right),  Executive  Vice-President  of  American  Coil  Spring  Company,  Muskegon 
Mich.,  and  Western  Electric's  Art  Betz  discuss  Western  Electric  order  for  spring  used  in  dial  of  Bell  telephones  we  make  (see  inset). 
Over  90%   of  Western  Electric  suppliers  are  "small  businesses"  like  American  Coil  Spring  .  .  .  having  fewer  than  500  employees. 


ITS  37,000  PARTNERS 


From  Maine  to  California  ...  in  tiny  shops  and  in  giant 
factories  •  .  .  thousands  of  American  companies  help 
us  at  Western  Electric  provide  things  needed  for  Bell  tele- 
phone service,  and  national  defense.  For  their  help,  these 
"partners"  received  well  over  a  billion  dollars  last  year 
.  .  .  benefiting  communities  all  around  the  country. 


Last  year  about  37,000  companies  employing  some  five 
million  people  helped  Western  Electric  with  its  job  as 
manufacturing  and  supply  unit  of  the  Bell  System. 

This  supplier  "team"— which  ranged  from  blue-chip 
corporations  to  three-man  operations— reached  into 
3,165  cities  and  towns  in  every  state  across  the  nation. 
More  than  90%  of  these  companies  were  "small  busi- 
nesses" with  fewer  than  500  employees. 

From  some  came  raw  materials  and  parts  for  our 
factories  where  we  make  Bell  telephones  and  tele- 
phone equipment.  From  others  came  finished  prod- 
ucts—eveiything  from  paper  clips  and  pliers  to  paper 
towels  and  telephone  poles— things  we  buy  for  our- 
selves or  the  Bell  telephone  companies.  Some  of  our 
suppliers  provided  special  services  .  .  .  like  transporta- 
tion. Some  helped  with  defense  projects  entrusted  to 
us  by  the  government. 

In  return,  the  Western  Electric  dollars  paid  out  to 
these  firms-$l,224,000,000  in  1957-helped  meet  pay- 
rolls, pay  taxes  in  thousands  of  communities.  And  so, 
helped  spread  a  measure  of  prosperity  the  length  and 
breadth  of  the  nation.  Perhaps  in  your  town,  too. 


UNIT  OF  THE  BELL  SYSTEM 


MANUFACTURING  AND  SUPPLY 


BIG  HAUL.  Last  year  Western  Electric's  transportation  bill  totalled  65 
million  dollars.  Among  the  more  than  4,000  carriers  which  shared  in  this 
sum  was  Scott  Bros.,  a  trucking  company  operating  in  the  Philadelphia 
area.  Western  Electric  business  supported  jobs  for  many  trainmen,  sea- 
men and  freight-handlers— as  well  as  truckers— during  the  past  year. 


WIRE  IN  THE  RAW.  Part  of  this  mountain  of  copper  bars 
is  destined  to  be  drawn  into  telephone  wire  for  cable  in 
Western  Electric  factories.  As  one  of  the  world's  largest  users, 
Western  contributes  substantially  to  the  economy  of  such 
copper  mining  states  as  Utah,  Arizona,  Nevada  and  Montana. 


BOOK-PRINTER.  William  C.  Clegg,  head  of  the  Clegg  Com- 
pany of  San  Antonio,  Texas— is  one  of  67  printers  who  prepare 
some  2,600  different  telephone  directories  for  the  Bell  Tele- 
phone System.  The  telephone  "book"  is  just  one  of  thousands  of 
items  we  purchase  for  the  Bell  telephone  operating  companies. 


TALKING  TREES.  For  over  18  years  Fernwood  Industries 
of  Fernwood,  Miss,  has  helped  Western  Electric  supply  tele- 
phone poles  to  the  Bell  telephone  operating  companies.  Here, 
Fernwood's  L.  E.  Ramsay  and  E.  C.  King  complete  the  final 
inspecting  and  scheduling  of  an  outgoing  shipment  of  poles. 


NIKE  BUILDER.  Ralph  DiCiurcio  works  at  the  Whiting  & 
Davis  Co.  of  Plainville,  Mass.  He  helps  make  important  elec- 
tronic components  used  in  the  NIKE  guided  missile  system. 
Whiting  &  Davis  is  one  of  many  companies  which  help  prime 
contractor,  Western  Electric,  build  NIKE  systems  for  the  Army. 


TRADE  ASSNS. 


CONTINUED 


Charles  Stroud,  presentations  chief,  both  of 
WGN-AM-TV,  "Statistics  and  Showman- 
ship in  Tv-Radio  Selling,"  Oct.  22;  Hooper 
White,  radio-tv  producer,  J.  Walter  Thomp- 
son Co.,"Ampex  Videotape,"  Oct.  29;  Henry 
Ushijima,  John  Colburn  Assoc.,  "Film  for 
Television,"  Nov.  5;  Mr.  Hanlon,  "Chicago's 
Position  on  the  National  Tv-Radio  Scene," 
Nov.  12,  and  Hal  Golden,  midwest  man- 
ager of  station  sales,  MCA-TV  Film  Syndi- 
cation Inc.,  "Tv  Film  Syndication,"  Nov. 
19. 

A  copywriting  clinic  on  Oct.  13  will  fea- 
ture six  Chicago  agency  presidents — Gor- 
don Best,  Gordon  Best  Co.;  George  H.  Hart- 
man,  George  H.  Hartman  Co.;  Earle  Ludgin 
(board  chairman),  Earle  Ludgin  &  Co.; 
Donald  Nathanson,  North  Adv.  Inc.;  Ed- 
ward H.  Weiss,  Edward  H.  Weiss  &  Co., 
and  Martin  Zitz  of  Henri,  Hurst  &  Mc- 
Donald. Kenneth  C.  T.  Snyder,  tv  creative 
chief  of  Needham,  Louis  &  Brorby,  will 
discuss  "How  to  Make  a  Tv  Commercial 
Sing — Even  if  It's  Live,"  at  a  Nov.  10 
session. 

Other  clinics  include  public  relations  and 
publicity,  art  and  layout  direct  mail,  produc- 
tion, marketing  and  merchandising  and  in- 
dustrial advertising.  Co-chairmen  of  the 
CFAC-WACC  advertising  workshops  are 
Fred  Isserman  Jr.,  The  Toni  Co.,  and  Ray 
Markman,  Leo  Burnett  Co.  Emerson  Foote, 
senior  vice  president  and  director  of  Mc- 
Cann-Erickson,  kicked  off  the  advertising 
series  with  a  keynote  talk  Thursday  (Oct. 
2).  General  theme  of  the  fall  series  is, 
"Sales  Are  Our  Business." 

4A's  West  Convention 
Gets  Underway  Today 

General  sessions  of  the  21st  annual  con- 
vention of  the  Western  Region  of  the  Ameri- 
can Assn.  of  Advertising  Agencies  get  under 
way  tomorrow  (Oct.  14),  following  an 
executive  and  business  session  for  members 
only  to  be  held  today,  at  which  new  regional 
officers  and  governors  will  be  elected.  About 
450  agency  people  and  invited  guests  are 
expected  to  attend  the  Monday- Wednesday 
meeting  at  the  El  Mirador  Hotel  in  Palm 
Springs,  Calif. 

Speaking  at  Tuesday's  general  session  will 
be  Arno  Johnson,  vice  president  of  J. 
Walter  Thompson  Co.,  New  York,  on  "The 
Role  of  Advertising  in  our  American  Econ- 
omy"; William  J.  Calhoun  Jr.,  vice  presi- 


dent of  Young  &  Rubicam,  San  Francisco, 
who  will  tell  the  marketing  story  of  Kaiser 
Aluminum  foil,  in  "The  Quilted  Brand 
that's  Riding  a  Maverick";  LeRoy  M.  King, 
merchandising  director  of  Food  Topics  & 
Food  Field  Reporter,  on  "Supermarketing's 
Equation  for  Profit." 

Wednesday  speakers  are  Eugene  I.  Har- 
rington, board  chairman  of  Honig-Cooper, 
Harrington  &  Miner,  San  Francisco,  on 
"Rally  'Round  the  Ad,  Boys";  Margot  Sher- 
man, vice  president,  McCann-Erickson, 
New  York,  on  "What  Makes  a  Good  Idea?"; 
Edward  G.  Zern,  vice  president  of  Geyer 
Advertising,  New  York,  on  "How  to  Re- 
Write  Advertising  Copy";  Moorhead  Wright, 
management  consultant  with  General  Elec- 
tric Co.,  Ossining,  N.  Y.,  on  "Development 
of  Men";  J.  Davis  Danforth,  executive  vice 
president,  BBDO,  New  York,  and  AAAA 
board  chairman,  on  "Advertising  Agencies 
in  the  1960's." 

Howard  Pyle,  deputy  assistant  to  Presi- 
dent Eisenhower,  will  discuss  "The  Role  of 
Advertising  in  Communications"  at  the  an- 
nual convention  luncheon  on  Wednesday. 
Dennis  Day  will  entertain  at  an  informal 
dinner  Tuesday. 

AWRT,  WAC  Clinic  Wednesday 

The  seventh  annual  Publicity  Clinic  of 
the  Women's  Advertising  Club  of  Washing- 
ton, D.  C,  will  be  held  Wednesday  (Oct. 
15)  under  co-sponsorship  of  the  local 
chapter  of  American  Women  in  Radio  & 
Tv  at  the  Perpetual  Building  Assn.  audi- 
torium, 1100  E  St.,  N.  W.,  Washington. 
Among  those  who  will  speak  at  the  clinic: 
Bryson  Rash,  WRC-AM-TV  Washington 
news  commentator;  Laurese  Byrd  Gordon, 
WTOP  Washington  advertising-promotion 
director,  and  Dorothy  Looker,  WTOP-TV's 
Ask-lt-Basket  producer-moderator.  The 
session  is  open  to  anyone.  Admission  fee: 
$1. 

Californians  Pick  Sacramento 

California  State  Broadcasters  Assn.  will 
hold  its  annual  meeting  next  January  in  Sac- 
ramento, the  state  capital.  The  1959  meet- 
ing will  be  the  first  held  other  than  in  Los 
Angeles  or  San  Francisco.  Members  of  the 
state  legislature  will  be  invited  to  meet  with 
SCBA  to  discuss  legislative  measures  affect- 
ing broadcasting. 


BPA  Adds  Speakers 
To  St.  Louis  Meeting 

Views  of  station  and  sales  representative 
executives  on  promotion  as  a  key  manage- 
ment function  will  highlight  one  session  of 
the  Broadcasters'  Promotion  Assn.'s  third 
annual  convention-seminar  in  St.  Louis, 
Nov.  16-19  at  the  Chase  Hotel. 

Lon  King,  assistant  vice  president  in 
charge  of  tv  promotion-research,  Peters- 
Griffin- Woodward  Inc.,  and  John  Stilli,  sales 
manager  of  KDKA-TV  Pittsburgh,  have 
been  added  to  a  Tuesday  (Nov.  18)  agenda. 

A  multiple-media  schedule  of  speakers 
from  newspaper,  magazine  and  outdoor  rep- 
resentatives also  has  been  completed  with  the 
addition  of  John  L.  Bricker,  executive  vice 
president  of  Outdoor  Advertising  Inc.,  New 
York,  for  Tuesday  morning.  Other  speakers 
are  Charles  T.  Lipscomb  Jr.,  president,  and 
Edward  A.  Falasca,  creative  vice  president, 
American  Newspaper  Publishers  Assn.'s 
Bureau  of  Advertising,  and  A.  M.  Snook, 
Chicago  manager  of  Magazine  Advertising 
Bureau.  They  will  talk  at  Monday  (Nov.  17) 
morning  and  afternoon  sessions  [Trade 
Assns.,  Sept.  29]. 

At  another  Tuesday  session  Edwin  J. 
Gross,  research  director  of  Gardner  Adv. 
Co.,  St.  Louis,  joins  with  Dr.  Thomas  Cof- 
fin, NBC  research  director,  in  a  discussion 
of  "Rating  Madness."  Mr.  Gross  replaces 
Dr.  E.  L.  Deckinger,  vice  president  and 
media  director,  Grey  Adv.,  previously  an- 
nounced. 

Moderator  for  the  "pick-the-brain"  round 
table  on  idea  exchange  Wednesday  morning 
was  announced.  L.  Walton  Smith,  promo- 
tion director  of  Trancontinent  Television 
Inc.,  will  preside.  Mitchell  Krause,  sales 
promotion  director  of  WIP  Philadelphia,  is 
chairman  of  the  sales  promotion  panel  fea- 
turing management  and  sales  representative 
views. 

The  convention  opens  unofficially  on  Sun- 
day Nov.  16  with  a  board  of  directors  meet- 
ing and  registration  until  10  p.m.  Latter  is 
being  handled  by  William  Pierson,  BPA 
secretary-treasurer,  at  190  N.  State  St.,  Chi- 
cago. No  sessions  are  scheduled  for  Sunday. 
John  F.  Hurlbut,  promotion  and  public  re- 
lations manager  of  WFBM-AM-TV  In- 
dianapolis, is  convention  program  chairman 
and  Don  B.  Curran,  promotion  manager  of 
KTVI  (TV)  St.  Louis,  is  arrangements  chair- 
man. Elliott  W.  Henry  Jr.,  ABC  Central 
Div.  press  information  director,  is  BPA 
president. 

Insurance  Men  to  Get  Tv  Help 

Local  television  stations  and  the  Tele- 
vision Bureau  of  Advertising  will  be  avail- 
able for  help  in  implementing  the  two-fold 
tv  project  planned  for  1959  by  the  National 
Assn.  of  Insurance  Agents,  John  R. 
Sheehann,  director  of  national  sales  for 
TvB,  told  the  annual  meeting  of  NAIA 
in  New  Orleans  last  Wednesday  (Oct.  8). 
The  association  will  sponsor  a  prestige  tv 
program  on  a  national  basis  next  year  and 
will  distribute  a  public  relations  film,  "Man 
With  a  Mission,"  to  stations. 

Broadcasting 


M  6  UN  T  A 


WHERE 
PEOPLE 
LIVE,  LISTEN 
AND  BUY. 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK! 

Intermountain  Network  Affiliat, 

KOPP 

' BUTTE'  MONTAN^.L^tts  AT 

.s  FIRST* 

ihe  9  county  area  of 
™E  R,C^SJE"'U  0"EARTH 

PULSE — Feb.,  1958 


HEADQUARTERS:  SALT  LAKE  CITY  -  DENVER  CONTACT  YOUR  AVERY-KNODEL  REPRESENTATIVE 


Page  96    •    October  13,  1958 


ST 


IN  DETROIT 


More  Detroiters  Listen  to  WWJ ! 

Nielsen  shows  WWJ  has  more  Detroit-area  audience  (Wayne, 
Oakland,  Macomb  counties— 1,076,500  radio  homes)  than  any 
other  station  all  day  long: 

First— 6:00  AM  to  9:00  AM 
First— 9:00  AM  to  Noon 
First— Noon  to  3:00  PM 
First— 3:00  PM  to  6:00  PM 

More  Detroiters  Listen  to  WWJ  News! 

Nielsen  shows  WWJ-origi noted  newscasts  have  more  Detroit- 
area  listeners  than  those  of  any  other  station. 


•  Reach  Detroit's  believing,  buying  listeners  best  with  WWJ— the 
station  that's  basic  throughout  the  entire  Detroit  Metropolitan 
Area  for  adult  listeners,  for  women  listeners,  for  news  listeners, 
for  total  audience. 


Ask  Nielsen!* 


*Nielsen  Station  Index, 
July-August,  1958 


WWJ  RADIO 

Detroit's  Basic  Radio  Station 

Owned  and  operated  by  The  Detroit  News 

NBC  Affiliate 

National  Representatives.-  Peters,  Griffin,  Woodward,  Inc. 


BROADCAS 1 ING 


October  13,  1958    •    Page  97 


TRADE  ASSNS.  continued 


A  NEW  NAB  technical  award  for  outstanding  achievement,  to  be  presented  at  the  Broad- 
cast Engineering  Conference  next  March,  was  voted  by  these  members  of  association's  En- 
gineering Conference  Committee:  (seated,  I  to  r)  James  D.  Russell,  KKTV  (TV)  Colorado 
Springs;  NAB  President  Harold  E.  Fellows;  A.  Prose  Walker,  NAB  engineering  manager; 
Allan  Powley,  WMAL-AM-FM-TV  Washington;  Wilson  Raney,  WREC  Memphis;  Ray- 
mond F.  Guy,  NBC;  (standing)  George  W.  Bartlett,  NAB;  Leslie  S.  Learned,  MBS;  Clure 
Owen,  ABC;  Mel  Burrill,  KIMA-TV  Yakima,  Wash.;  Joseph  B.  Epperson,  Scripps- 
Howard  Radio;  Julius  Hetland,  WDAY-AM-TV  Fargo,  N.  D.;  James  H.  Butts,  KBTV 
(TV)  Denver,  and  John  H.  DeWitt  Jr.,  WSM-AM-TV  Nashville. 


National  Audience  Board 
Lauds  Tv  for  Filling  'Need' 

The  National  Audience  Board,  which  has 
been  critical  of  television  programming  in 
the  past,  last  week  reversed  its  field  and 
had  some  words  of  praise  for  the  medium. 

An  editorial  by  the  group's  president 
Peter  Goelet,  in  the  October  issue  of  the 
NAB  Newsletter  stated  that  television  has 
had  "phenomenal  acceptance"  by  the  pub- 
lic, as  evidenced  by  the  purchase  of  more 
than  46  million  receivers  by  Americans. 
This  means,  he  wrote,  that  television  must 
have  served  a  need  and  "obviously  has  satis- 
fied it  in  a  most  dramatic  way."  He  claimed 
that  commercial  television  has  some  inher- 
ent weaknesses— the  participation  in  pro- 
gramming by  the  sponsor,  agency  and  sta- 
tion— and  recommended  that  superior  pro- 
gramming and  advertising  campaigns  be  de- 
vised. Mr.  Goelet  took  cognizance  of  gov- 
ernment investigations  into  broadcasting 
and  commented:  "We  hope  these  investiga- 
tions will  soon  run  their  course  so  that  net- 
work executives  can  use  their  talents  to  mind 
the  store." 

National  Audience  Board  serves  as  a  cen- 
tral liason  for  organized  groups  of  listeners 
belonging  to  various  service  organizations. 
The  board  recently  opened  preview  offices 
in  Chicago  and  New  York.  In  the  past, 
previews  of  upcoming  television  programs 
have  been  conducted  largely  in  Los  Angeles. 

1 959  Wescon  Plans  Announced 

The  1959  Western  Electronic  Show  and 
Convention  will  be  held  Aug.  18-21  in  the 
Cow  Palace  in  San  Francisco,  Don  Larson, 
business  manager,  announced.  Reporting  on 
the  1958  Wescon,  held  Aug.  19-22  in  Los 
Angeles,  Mr.  Larson  said  that  total  registra- 
tion was  a  record-breaking  33,223,  with 
total  attendance  of  11,457  at  the  42  tech- 
nical sessions  held  in  the  Ambassador  Hotel. 
Attendance  reached  as  hi  eh  as  900  during 
some  of  the  sessions,  topping  500  at  22% 
of  them  and  ranging  between  250  and  500 
at  most  of  the  others.  The  largest  number 
of  exhibitors  at  any  Wescon,  715  companies 
showed  their  products  in  911  exhibits  in  the 
Pan  Pacific  Auditorium. 

Bartley  to  Address  Mass.  Assn. 

Annual  meeting  of  the  Massachusetts 
Broadcasters  Assn.  will  be  held  Wednesday 
(Oct.  15)  at  the  Boston  University  Club, 
according  to  Roy  V.  Whisnand,  WCOP 
Boston,  MBA  president.  State  political 
figures  will  attend  the  luncheon,  headed  by 
Gov.  Foster  Furcolo.  Comr.  Robert  T. 
Bartley  of  the  FCC  will  speak  at  the  after- 
noon session. 

RTES  Luncheon  To  Hear  DeSapio 

Carmine  DeSapio,  New  York  Democratic 
leader,  will  speak  before  the  Oct.  15 
luncheon  meeting  of  the  Radio  &  Television 
Executives  Society  to  be  held  at  New  York's 
Roosevelt  Hotel.  Nelson  Rockefeller,  Re- 
publican candidate  for  New  York  governor, 
spoke  at  the  September  RTES  "News- 
maker" luncheon. 

Page  98    •    October  13,  1958 


NAB  Plans  Technical  Award 
At  Chicago  Sessions  in  March 

An  award  for  outstanding  technical 
achievement  will  be  presented  at  the  NAB 
Broadcast  Engineering  Conference,  to  be 
held  during  the  NAB's  March  15-19  conven- 
tion at  the  Conrad  Hilton  Hotel,  Chicago. 
The  management  section  of  the  convention 
has  been  giving  a  keynote  award  for  a  num- 
ber of  years. 

The  technical  award  idea  was  announced 
Wednesday  (Oct.  8)  at  a  meeting  of  the 
NAB  Engineering  Conference  Committee  in 
Washington.  Allan  Powley,  WMAL-AM- 
FM-TV  Washington,  presided  as  committee 
chairman.  A.  Prose  Walker,  NAB  engineer- 
ing manager,  was  named  chairman  of  a 
special  subcommittee  to  determine  criteria 
for  the  award,  which  will  be  made  annually 
to  a  broadcast  engineer  if  there  has  been  an 
outstanding  contribution  to  broadcast  en- 
gineering. 

Presentation  of  the  1959  award  will  take 
place  at  a  March  18  luncheon.  Members 
of  the  Walker  subcommittee  include  Ray- 
mond F.  Guy,  NBC;  James  D.  Russell, 
KKTV  (TV)  Colorado  Springs,  Colo.;  Wil- 
son Raney,  WREC-AM-TV  Memphis,  and 
Joseph  B.  Epperson,  Scripps-Howard  Radio. 

Engineering  Conference  sessions  will  be 
held  March  16  morning  and  afternoon; 
March  17  morning;  March  18  afternoon. 
Engineers  will  attend  joint  management- 
engineering  luncheons  March  16-17.  with 
the  afternoon  of  March  17  left  open  to  visit 
equipment  exhibits.  A  joint  session  will  be 
held  with  management  the  morning  of 
March  18. 

Attending  the  Oct.  8  committee  meeting 
besides  award  subcommittee  members  were 
Leslie  S.  Learned,  MBS;  James  H.  Butts, 
KBTV  (TV)  Denver;  Mel  Burrill,  KIMA- 
TV  Yakima,  Wash.;  Julius  Hetland, 
WDAY-AM-TV  Fargo,  N.  D.;  John  H.  De- 
Witt  Jr.,  WSM-AM-TV  Nashville,  Tenn., 
and  Clure  Owen,  ABC.   Taking  part  for 


NAB  were  President  Harold  E.  Fellows; 
Mr.  Walker;  John  F.  Meagher,  radio  vice 
president;  Thad  H.  Brown  Jr.,  tv  vice  presi- 
dent; Everett  E.  Revercomb,  secretary- 
treasurer;  Howard  H.  Bell,  assistant  to  the 
president  for  joint  affairs;  Donald  N.  Mar- 
tin, public  relations  assistant  to  the  presi- 
dent, and  George  Bartlett,  assistant  engi- 
neering manager. 

Audio  Engineers  Pick  Plunkett 

Donald  J.  Plunkett,  Capitol  Records  Inc., 
New  York,  has  been  elected  president  of  the 
Audio  Engineering  Society  for  the  1958-59 
term,  succeeding  Sherman  M.  Fairchild, 
Fairchild  Recording  Co.,  New  York.  Mr. 
Plunkett  has  been  executive  vice  president 
of  the  society.  Other  new  officers  elected 
were  Harry  L.  Bryant,  Radio  Recorders,  Los 
Angeles,  executive  vice  president;  Arthur  G. 
Evans,  RCA,  Indianapolis,  central  vice  presi- 
dent; Vincent  Salmon,  Stanford  Research 
Institute,  Menlo  Park,  Calif.,  western  vice 
president;  C.  J.  LeBel,  Audio  Instrument 
Co.,  New  York,  secretary  (re-elected),  and 
Ralph  A.  Schlegel,  RKO  Teleradio  Pictures, 
treasurer  (re-elected). 

Newly  elected  governors  include  Frank 
E.  Pontius,  Westres  Corp.,  Hollywood;  Ross 
H.  Snyder,  Ampex  Corp.,  Redwood  City, 
Calif.,  and  S.  Edward  Sorensen,  Columbia 
Records,  New  York. 

KRUS'  Faulk  Heads  LAB 

Clarence  E.  Faulk  Jr.,  KRUS  Ruston,  has 
been  elected  president  of  Louisiana  Assn.  of 
Broadcasters.  Other  officers  elected  for 
1958-59  are  Thomas  G.  Pears,  KVOL  La- 
fayette, radio  vice  president;  Paul  Goldman, 
KNOE-TV  Monroe,  tv  vice  president;  Gene 
Jones,  KSLO  Opelousas,  treasurer. 

Board  members  are  William  L.  Switzer, 
KRMD  Shreveport;  Henry  Clay,  KWKH 
Shreveport;  Don  Bonin,  KANE  New  Iberia, 
and  John  Knight,  WIKC  Bogalusa. 

Broadcasting 


The  Telechrome  Model  1008-A  Vertical  Blanking  Interval  Keyer  is  a  self- 
contained  portable  unit  that  makes  possible  transmission  of  television 
test  and  control  signals  between  frames  of  a  TV  picture.  Any  test  signal 
(multiburst,  stairstep,  color  bar,  etc.)  may  be  added  to  the  composite 
program  signals.  The  keyer  will  operate  anywhere  in  the  TV  system 
and  operates  from  composite  video,  sync,  or  H  &  V  drive.  The  test 
signals  are  always  present  for  checking  transmission  conditions  with- 
out impairing  picture  quality.  The  home  viewer  is  not  aware  of  their 
presence. 

These  continuous  reference  signals  may  be  used  in  connection  with 
various  Telechrome  devices  for  automatic  correction  of  video  level, 
frequency  response,  envelope  delay,  differential  gain  and  differential 
phase. 

IMPORTANT:  Checking  after  programming  is  costly  and  at  best  highly 
inefficient  since  conditions  constantly  vary.  The  Telechrome  Vertical 
Interval  Keyer  minimizes  post-program  checking  and  overtime  ex- 
penses. It  provides  instant  indication  of  deteriorating  video  facilities 
so  that  corrective  measures  can  be  undertaken  immediately  —  manually 
or  automatically  during  programming. 

Now  in  use  by  CBS,  NBC,  ABC,  BBC  ITA  (Brit.),  NHK  (Japan) 

Write  for  Specifications  &  Details 


Video  picture  with  multiburst  test  signal  in- 
serted, as  seen  on  picture  monitor. 


Test  signal  is  thin  line  between  frames.  All  test 
signals  can  be  transmitted  during  vertical  blank- 
ing portion  of  video  signal. 


1003-C  VIDEO  TRANSMISSION 
TEST  SIGNAL  GENERATOR 

Completely  self-contained,  portable.  Produces 
multi-frequency  burst,  stairstep,  modulated  stair- 
step, white  window,  composite  sync.  Variable 
duty  cycle.  Regulated  power  supply.  12V4"  stand- 
ard rack  mounting  or  in  carrying  case.  Integrates 
with  above  model  1008-A  Test  Signal  Keyer. 

1043-DR  VERTICAL  INTERVAL 
DELETER-ADDER 

Integrates  with  model  1008-A  to  recognize  in- 
coming test  signals.  Deletes  incoming  test  sig- 
nals and/or  adds  new  test  signals. 


Broadcasting 


October  13,  1958    •    Page  99 


TRADE  ASSNS.  continued 


HOOSIER  FM  HEALTHY 
ACCORDING  TO  STUDY 

•  Commercial  coverage:  97% 

•  Favorable  potential  found 

Fm  broadcasting  is  on  the  move  in  In- 
diana. 

Evidence  of  a  larger  audience  and  ex- 
pansion plans  of  stations  are  cited  in  a 
study  of  the  medium  conducted  by  Indiana 
U.  Radio  &  Television  Service  in  coopera- 
tion with  Indiana  Broadcasters  Assn. 

The  survey  shows  that  97%  of  the  state 
lies  within  the  primary  signal  area  of  at 
least  one  of  Indiana's  14  commercial  fm 
stations.  In  addition  13  educational  fm  sta- 
tions operate  in  the  state. 

Fm  programming  ranges  from  educa- 
tional programming  to  rock-and-roll  music, 
the  survey  notes,  adding.  "Yet  a  balanced 
programming  is  available  on  fm  channels 
and  the  listener  has  perhaps  an  even  wider 
choice  of  programs  than  on  competing 
media.  Fm  stations  are  able  to  provide  wide- 
range  sound  reproduction,  too.  with  vir- 
tually no  static.  And  recent  developments 
aid  fm  stations  in  moving  toward  broad- 
casts of  stereophonic  presentations." 

On  the  basis  of  these  advantages,  plus 
increased  interest  in  and  availability  of  fm 
receivers  for  homes  and  autos.  the  survey 
finds  "a  favorable  potential  for  fm  broad- 
casters in  the  state." 

The  study  was  directed  by  Elmer  G. 


Sulzer,  chairman  of  the  university's  radio- 
tv  department,  and  lean  C.  Halterman,  asso- 
ciate professor  of  marketing  in  the  Indiana 
U.  School  of  Business. 

If  fm  stations  are  to  earn  a  profit,  it  is 
stated,  they  must  raise  rates  or  increase 
the  number  of  sponsors  concurrent  with 
the  increase  in  audience  size.  The  audience 
gain  is  hinged  to  more  listeners  and  more 
listening  hours  per  day  per  listener,  "both 
of  which  seem  definite  prospects." 

An  increase  in  the  number  of  fm  sta- 
tions in  Indiana  is  likely  in  coming  years, 
according  to  the  study,  with  station  oper- 
ators facing  the  challenge  of  discovering 
and  providing  the  necessary  programming 

In  a  discussion  of  fm  business  develop- 
ments, the  survey  pointed  out  that  only 
two  commercial  stations  are  fm-only.  In 
joint  am-fm  operations,  fm  is  found  to 
provide  only  a  small  portion  of  total  in- 
come. Fm  is  helpful  to  daytime  operations, 
with  night  programming  especially  im- 
portant when  the  fm  outlet  features  sports. 

In  am-fm  stations  the  cost  of  additional 
fm  coverage  is  reflected  in  the  am  rate  in 
the  case  of  simulcasts.  The  study  continues, 
"Fm  stations  affiliated  with  national  net- 
works follow  the  same  practice  of  charg- 
ing only  the  published  rate  of  the  am  oper- 
ation for  network  programs  carried  simul- 
taneously on  their  fm  outlet.  During  hours 
of  simultaneous  broadcast  on  both  fm  and 
am,  few  advertisers  purchasing  time  on  In- 
diana stations  choose  to  broadcast  on  onlv 


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What  once  seemed  a  business  with  a  solid  future  is  to- 
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TV  and  radio  business,  important  broadcast  advertising 
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one  of  the  facilities,  except  for  coverage 
of  certain  special  events." 

Pricing  practices  vary  widely  in  cases 
where  fm  broadcasts  are  separate  from  am. 
"Most  commonly  the  rate  charged  for  fm 
evening  broadcasts  is  identical  to  the  reg- 
ular am  rate  because  these  evening  broad- 
casts usually  are  local  sports  programs  en- 
tailing higher  broadcast  costs  and  com- 
manding relatively  large  audiences,"  it  is 
stated. 

In  most  cases  no  additional  employes  are 
needed  for  joint  am-fm  broadcasts  and  only 
additional  power  and  equipment  costs  are 
required  to  maintain  the  fm  operation,  the 
study  points  out. 

"Direct  costs  attributable  to  the  fm  op- 
eration generally  have  been  low,  particularly 
once  the  investment  for  fm  broadcast  equip- 
ment has  been  made,"  according  to  the  sur- 
vey. "So  long  as  the  station  plans  to  recover 
operating  costs  almost  exclusively  from  the 
am  operation,  then  additional  revenue  de- 
rived from  the  sale  of  fm  time  to  clients 
who  would  not  have  purchased  am  time 
represents  an  addition  to  the  station's  gross 
profit. 

"In  general,  Indiana's  fm  operations  have 
been  profitable,  at  least  from  this  point  of 
review." 

Other  advantages  include  ability  of  a 
joint  operation  to  give  better  community 
service,  creating  a  better  atmosphere  for 
time  sales;  ability  to  maintain  a  higher  joint 
time  rate,  with  the  fm  audience  represent- 
ing a  segment  of  the  total  audience  sold  to 
the  advertiser. 

Five  station  managers  told  the  survey- 
ors that  fm  provides  them  with  extended 
coverage  over  the  am  pattern.  Four  others 
mentioned  extended  broadcast  hours  and 
only  one  manager  found  little  of  value  in 
the  fm  operation. 

"Indiana  is  perhaps  on  the  brink  of  a  re- 
newed and  continuing  interest  in  fm  broad- 
casting." the  survey  suggests  in  pointing  to 
new  technical  developments  such  as  high- 
fidelity  reproduction,  stereo  and  functional 
applications.  No  station  in  Indiana  has  any 
multiplex  operations  but  at  least  four  are 
considering  the  idea,  it  is  noted.  A  wide- 
spread acceptance  of  fm  auto  radios  would 
be  a  helpful  factor,  it  was  said. 

SCBA  to  Hear  Los  Angeles  D.  A. 

Los  Angeles  District  Attorney  William  B. 
McKesson  will  be  guest  speaker  at  this 
Thursday's  (Oct.  16)  membership  luncheon 
meeting  of  the  Southern  California  Broad- 
casters Assn.  at  the  Hollywood  Roosevelt 
Hotel. 


ATTENTION 
NEWS  DIRECTORS: 

I  will  see  you  at  the 
convention  in  Chicago 
this  week. 

Pat  Munroe 

(Head  of  Munroe  News  Bu- 
reau, National  Press  Buildmg, 
Washington,  D.  C.) 

FOR  PAST  DECADE  SERVICING  TOP  METRO- 
POLITAN DAILIES,  MAGAZINES,  RADIO  AND 
TV  STATIONS 


PAT  MUNROE 


Page  100    •    October  13,  1958 


Broadcasting 


RAB  Financial  Package 
Packs  Flexible  Appeal 

A  sales  package  which  Radio  Advertising 
Bureau  believes  packs  unusual  flexibility  as 
well  as  especially-tailored  information  is 
being  received  this  week  by  more  than  900 
member  radio  stations. 

Target:  financial  institutions — the  bank 
and/ or  the  savings  and  loan  associations. 

RAB  claims  its  new  "package  mailing" 
contains  several  features  probably  new  to 
any  media  presentation.  A  set  of  special, 
snap-out  binder  rings,  extra  set  of  covers 
and  inclusion  of  blank  sheets  of  stock, 
makes  it  possible  for  station  salesmen  to 
insert  a  story  about  the  station  within  the 
package,  to  tailor  the  material  for  a  par- 
ticular prospect  and  to  adapt  case  history 
material  for  the  prospect  and  for  his  market. 

The  basic  presentation,  RAB  notes,  is 
"convertible,"  permitting  it  to  be  used  either 


for  banks  or  for  savings  and  loan  associa- 
tions. 

The  case  history  section  contains  28 
individual  stories,  14  on  each  type  of 
financial  institution,  detailing  how  radio  is 
used  by  each  of  the  firms.  They  represent 
a  broad  cross-section  as  to  size  of  bank  or 
of  market — from  the  Bank  of  America  in 
San  Francisco,  reportedly  the  largest  private- 
ly-owned and  managed  bank  in  the  world, 
to  the  Alamogordo  (N.  M.)  Federal  Savings 
&  Loan  Assn.  (31,000  people  included  in 
the  city  area  combined  with  the  retail 
trading  region). 

Still  other  sections  in  this  massive  pack- 
age include  full-length  case  history  bro- 
chures on  four  banking  firms  and  a  16- 
page  book  providing  backround  on  bank- 
ing institutions. 

Ohio  Assn.  Meets  in  Columbus, 
'Mystery  Speaker'  Is  Feature 

Separate  radio  and  tv  sessions  will  be 
held  by  the  Ohio  Assn.  of  Broadcasters  at 
its  fall  convention  slated  Oct.  17  at  the 
Columbus  Athletic  Club.  A  "mystery  speak- 
er" will  address  the  luncheon,  with  a  joint 
radio-tv  program  in  the  afternoon. 

Speakers  at  the  tv  program  will  include 
William  L.  Putnam,  WWLP  (TV)  Springfield, 
Mass.,  discussing  "A  Uhf  Success  Story  in 


Announcing  .  .  .  ANOTHER 
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is  the  newest  addition  to  the  K-NUZ  family  of  "BIG  MIKE"  mobile 
units  .  .  .  Houston's  largest  and  best  equipped  news  fleet!  Big  Mike, 
Jr.— a  small,  compact  Vespa  vehicle— boasts  a  Hi-Fi  PA  system,  a  turn- 
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Broadcasting 


October  13,  1958    •    Page  101 


TRADE  ASSNS.  continued 


5  Tv  Markets";  T.  S.  Christensen  and 
Leonard  Mathews,  both  of  Philip  Morris 
Inc.,  "The  Marlboro  Story,"  and  Robert 
Dunville,  Crosley  Broadcasting  Corp.,  "Tv 
Sales." 

On  the  radio  agenda  are  Harold  Krelstein, 
Plough  Inc.,  "Successful  Sales  Practices"; 
H.  B.  Fearnhead,  WINS  New  York,  "Music 
Policy  and  Its  Relationship  to  Sales";  and 
Kevin  Sweeney,  president  of  Radio  Adver- 
tising Bureau.  Ralf  Brent,  WIP  Philadelphia, 
will  address  the  joint  session  on  "The  De- 
partment Store  Account  We  Didn't  Know 
We  Had." 

Network  Tv  Better  Than  Ever, 
Briller  Tells  N.  Y.  Ad  Group 

Network  tv  is  offering  better  values — a 
greater  efficiency — for  the  national  adver- 
tiser, Bert  Briller,  director  of  sales  develop- 
ment at  ABC-TV,  emphasized  at  a  meeting 


Wednesday  (Oct.  8)  in  New  York  of  the 
Assn.  of  Advertising  Men  &  Women. 

Mr.  Briller  claimed  that  tv's  circulation 
has  expanded  faster  than  the  rise  of  its  cost, 
an  improvement  which  Mr.  Briller  thought 
could  be  attributed  to  increased  competition 
among  the  networks. 

He  asserted  that  the  tv  industry  was 
"holding  the  line  on  costs,"  observing  that 
"program  and  talent  costs  have  remained 
relatively  stable"  and  while  "time  costs  have 
increased,"  they  are  "not  in  proportion  to 
the  many  additional  homes  reached." 

In  his  talk,  Mr.  Briller  emphasized  there 
was  no  "third  network"  but  three  networks; 
a  balance  in  programming  and  a  greater 
qualitative  impact  of  tv  compared  to  other 
media.  He  cited  the  Motivation  Analysis 
Inc.  study  commissioned  by  Television  Bu- 
reau of  Advertising  that  points  up  the  emo- 
tional involvement  values  of  television,  the 
initial  presentation  of  which  was  held  by  the 


bureau  at  the  NAB  convention  in  the  spring 
[NAB  Convention,  May  5].  This  was  the 
study  that  showed  a  company  advertising 
on  tv  viewed  by  the  public  as  large,  reliable, 
modern,  friendly  and  as  engaged  in  much 
scientific  research. 

TRADE  ASSN.  SHORTS 

Westinghouse  Broadcasting  Co.  elected  to 
membership  in  Advertising  Federation  of 
America.  AFA  also  announced  election  of 
Eastern  Air  Lines  as  member. 

Advertising  Federation  of  America  will 
establish  new  bureau  of  research  and  edu- 
cation according  to  AFA  President  C.  James 
Proud.  Formation  of  bureau  will  come  after 
comprehensive  study  of  advertising  educa- 
tion needs  to  be  conducted  by  Robert  D. 
Stuart,  advertising  management  counsel,  and 
former  editor  of  Advertising  Agency  maga- 
zine. 


WANTED:  VENTURESOME  ADS 

Nobody  can  resist  an  exciting  idea 
skillfully  presented  at  the  right  time, 
Ernest  A.  Jones,  president  of  MacManus, 
John  &  Adams  Inc.,  told  the  Denver 
Advertising  Club  in  putting  the  case 
against  tried-and-true  but  often  mediocre 
advertising.  Part  of  his  speech: 

There  is  too  much  Old  Pro-ism  in  ad- 
vertising and  selling  today. 

The  Old  Pro  knows  every  blade  of 
grass  in  the  ballpark.  He  knows  what  the 
client  bought  in  the  past  and  feels  he  can 
pretty  well  anticipate  what  will  be  bought 
in  the  future.  He  knows  his  customer's 
budget  as  well  as  he  knows  his  own  bank 
balance. 

And  he  may  know  a  lot  of  things  which 
aren't  true. 

The  majority  of  today's  advertising  is 
good  advertising.  But  too  little  is  great 
advertising  because  it  lacks  the  real  se- 
cret weapon:  the  adventuresome  idea. 

Are  you  aggressively  producing  new 
ideas  for  the  businesses  you  serve?  Or  are 
you — because  you  know  the  client  so 
well — dropping  the  ideas  into  the  waste- 
basket  because  you  feel  they  are  too  ex- 
pensive or  not  in  the  client's  traditional 
advertising  pattern? 

It  is  ironic  that  the  Old  Pro  in  his  con- 
stant search  for  the  serene  security  of 
the  sure  thing  should  engage  in  the  most 
dangerous  practice  of  all:  showing  only 
variations  of  what  was  bought  last  year 
or  ten  years  ago.  Some  remarkable  things 
have  been  accomplished  in  merchandis- 
ing because  the  man  with  the  idea  didn't 
know  it  was  impossible. 

To  coin  a  cliche:  businesses  are  peo- 
ple. Despite  their  protests  of  economy 
they  will  find  the  money  for  things  they 
want  badly  enough.  Have  you  ever  set  up 
a  strict  budget  for  your  family  and  then 


PLAYBACK _ 

QUOTES  WORTH  REPEATING 

made  a  rather  sheepish  admission  at  the 
dinner  table  one  evening? 

"Honey,"  you  say.  "I  bought  US  a  new 
red  convertible  today." 

Businesses  as  well  as  individuals  have 
their  "red  convertibles." 

The  irresistible  force  in  all  human  re- 
lationships is  the  exciting  idea  skillfully 
presented  at  the  psychologically  right 
time.  Neither  women  nor  corporations 
can  stand  against  it. 

MARKETING  THE  CANDIDATE 

Lloyd  G.  Whitebrook,  executive  vice 
president  of  Kastor,  Hilton,  Chesley  & 
Clifford,  reassured  the  American  Political 
Science  Assn.  on  television's  potentiali- 
ties as  a  political  kingmaker,  saying: 

I  doubt  if  the  day  will  ever  come 
when  Madison  Avenue  picks  the  candi- 
dates. 

To  paraphrase  Mr.  Stalin's  famous  re- 
mark: "How  many  votes  does  Madison 
Avenue  have?"  The  answer  is  that 
Madison  Avenue  has  no  patronage,  no 
constituents,  no  delegates.  As  long  as  our 
political  system  retains  some  vestige  of 
its  present  form,  the  candidates  will  be 
selected  by  the  pros,  who  operate  a  con- 
siderable distance  from  Madison  Avenue 
both  geographically  and  psychologically. 

In  the  second  place  the  voters  are,  as 
I  have  said,  a  suspicious  lot.  Sincerity 
means  a  good  deal  more  in  my  not  inex- 
perienced opinion  than  a  handsome  face 
or  a  pleasant  voice. 

Why,  then  do  the  political  parties  need 
Madison  Avenue?  Very  simply  because 
television  is  a  tool.  It's  a  very  technical 
tool.  .  .  .  We  can  tell  a  candidate  how  to 
look  his  best  and  speak  his  best  before 
the  cameras.  We  can  tell  what  lens  to 
look  into,  what  kind  of  a  shirt  to  wear. 
We  can  tell  him  what  length  of  time  he 


:■:•> 

should  speak  to  get  the  most  concen-  || 
trated  audience  attention.  We  can  help  || 
him  put  together  the  kind  of  tv  program  || 
on  film  that  will  help  hold  that  audience. 

PRESSURE  FROM  D.  C.  OR  SOAP? 


Much  of  the  criticism  aimed  at  tele-  §: 

vision  is  due  to  the  power  of  its  effect  an  || 

the  American  public,  the  fact  that  many  || 

people  want  programming  to  reflect  their  || 

own  concepts  and  a  failure  of  many  view-  || 

ers  to  plan  their  viewing  carefully.  These  || 

causes  of  criticism  were  voiced  in  the  |§ 

Sept.  21  Open  Mind  program  on  NBC-  || 

TV,  moderated  by  Richard  D.  Heffner.  |f 

Guests  were  Richard  S.  Salant,  CBS  vice  |§ 

president;  Stockton  Helffrich,  NBC  con-  || 

tinuity  acceptance  director,   and  Prof.  I§ 

Reuel  Denny,  author,  of  the  U.  of  Chi-  || 

cago.  || 

Prof.   Denny  cited  this  ground  for  |§ 

criticism  of  tv,  drawing  a  response  from  §| 

Mr.  Salant:  |g 

PROF.  DENNY:  Much  too  much  of 

television  policy  and  what  appears  on  it  % 
is  determined  by  large  other  industries  in 

the  United  States  which  are  very  brassy  || 
industries.  I  would  name,  for  example,  the 

soap  industry,  the  beer  industry,  and  the  H 
cigarette  industry;  and  I  think  that  their 

influence  on  what  happens  in  tv  is  entire-  §| 

ly  undue  and  that  those  people  who  are  || 

running  tv  ought  to  fight  to  free  what  §f 
they  are  doing  from  those  industries. 

MR.  SALANT:  Perhaps  because  of  j 
my  own  personal  experience  in  Washing- 
ton I  would  say  that  the  pressures  for  || 
spreading  control  come  not  from  the  in-  j|j 
dustries  but  come  from  Washington.  We  || 
have  constant  pressures  not  to  do  pro- 
gramming ourselves,  to  become  conduits  |§ 
for  other  people's  programming.  That's 
what  concerns  me.  I  think  that  the  indus-  || 
try  pressures  are  exaggerated. 


Page  102    •    October  13,  1958 


Broadcasting 


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□  Please  send  new  filmagnetic  Cam- 
era Information. 

□  I  want  to  install  filmagnetic  on  my 
Auricon  Model  


_Zone_ 


.State. 


Broadcasting 


October  13,  1958    •    Page  103 


GOVERNMENT 

Trans-oceanic  tv  possibility  seen 
from  juggling  satellites  in  space 


The  scientists  who  have  to  worry  about 
making  the  dream  of  transoceanic  television 
a  reality  have  come  up  with  a  juggler's 
trick. 

This  is  keeping  a  number  of  balls  in  the 
air  at  the  same  time. 

Only  in  this  case,  the  electronic  engineers 
have  envisaged  a  series  of  space  satellites 
rotating  about  the  earth  so  that  there  is 
always  one  in  such  a  position  that  tv  signals 
can  be  bounced  across  the  ocean. 

The  speculation  was  made  last  week  by 
Dr.  John  R.  Pierce,  director  of  electrical 
communications  research,  Bell  Labs.  Dr. 
Pierce  addressed  a  national  symposium  on 
extended  range  and  space  communications 
at  George  Washington  U.  in  Washington. 
The  meeting  was  sponsored  by  the  univer- 
sity and  the  professional  groups  on  antennas 
and  propagation  and  communications  sys- 
tems of  the  IRE. 

Dr.  Pierce's  discussion  was  entitled 
"Transoceanic  Communication  by  Means 
of  Passive  Satellites." 

Dr.  Pierce  said  that  a  1,000  ft.  sphere, 
22,000  miles  out  in  space  would  require  10 
megawatts  of  power  from  an  earthling 
transmitter  in  order  to  use  the  sphere  as  a 
reflector  for  broadband  (5  mc)  trans- 
missions. 

A  100-ft.  sphere,  2,200  miles  out  would 
only  require  100  kw  of  power  from  a  trans- 
mitter on  earth,  the  Bell  Labs  scientist 
said. 

But,  said  Dr.  Pierce,  a  100-ft.  "mirror" 
(a  flat  plane  passive  reflector),  at  22,000 
miles  put  would  only  require  50  kw  of 
power  at  an  earthbound  transmitter. 

At  22,000  miles  out,  it  is  estimated 
that  a  satellite  will  rotate  virtually  at  the 
same  rate  as  the  earth  turns  so  that  it  will 
remain  steady  in  the  sky  for  the  whole  time 
it  is  hung  up  in  space.  This  would  give  a 
transmitter  on  earth  a  steady  target  to 
shoot  at. 

At  the  2,200-mile  distance  the  satellite 
would  orbit  at  a  higher  rate  of  speed  than 
the  rotation  of  the  earth.  It  is  in  this  in- 
stance that  Dr.  Pierce  foresaw  a  number 
of  satellites — about  10,  he  estimated — 
which  would  move  continuously  about  the 
earth  in  such  steady  progression  that  there 
would  always  be  one  at  the  optimum  point 
for  relay  purposes. 

Dr.  Pierce  also  spoke  of  a  powered  relay 
sent  22,000  miles  out  into  space  which 
would  operate  just  like  a  radio  relay  on 
earth.  He  figured  that  the  satellite  would  re- 
quire a  10-ft.  antenna  and  100  w  of  power. 
Since  the  22,000  miles  distance  would  keep 
the  satellite  at  the  same  position  above  the 
earth  (both  turning  at  the  same  speed),  the 
signals  could  be  transmitted  virtually  as 
they  are  now  on  earth — to  the  relay  point 
which  picks  them  up,  amplifies  them  and 
rebroadcasts  them. 

The  frequencies  for  these  uses,  Dr. 
Pierce  suggested,  would  be  in  the  3,000 
mc  range. 

Although  large  size  "dishes"  would  be 
required  to  send  and  to  receive  these  sig- 


nals, Dr.  Pierce  observed  that  with  the 
development  of  masers,  receivers  are  now 
virtually  noise-free.  This  results,  he  added, 
in  reducing  the  amount  of  power  required 
to  utilize  passive  space  reflectors.  A  maser 
is  a  solid  or  gaseous-state  device  that  oper- 
ates as  a  highly  efficient  radio  frequency 
amplifier. 

In  another  paper  at  the  space  symposium, 
Dr.  Charles  Sonett,  Ramo-Wooldridge Corp., 
Los  Angeles,  reported  that  one  watt  of 
power  would  be  sufficient  to  transmit  a 
coarse  tv  picture  of  the  far  side  of  the 
moon. 

The  Air  Force  is  planning  a  lunar  probe 
with  a  satellite  which,  it  is  understood,  will 
carry  a  tv  camera  to  transmit  back  to  earth 
pictures  of  the  dark  side  of  the  moon.  The 
power  of  this  station  is  believed  to  be 
more  than  one  watt. 

Dr.  Sonett  said  even  a  one-watt  trans- 
mitter would  be  able  to  show  moon  craters 
and  "explosion  rays."  The  latter  are  the 
streaks  spreading  out  from  moon  craters, 
presumably  caused  by  meteors.  Dr.  Sonett 
estimated  that  it  would  take  30  minutes 
for  the  tv  pictures  to  be  received  on  earth 
from  the  moon  satellite,  240,000  miles 
away.  He  also  said  60-ft.  parabolic  dishes 
would  be  required  on  earth  to  receive  these 
very  minute  signals. 

A  one-watt  transmitter  on  a  satellite 
would  require  1  million  watts  to  return  a 
picture  from  Mars,  Dr.  Sonett  added.  How- 
ever, he  continued,  the  400-ft.  parabolic 
dish  being  built  for  radio  astronomy  at 
Sugar  Grove,  W.  Va.,  would  reduce  this 
requirement  to  30  kw.  And,  he  added,  if  a 
directional  antenna  could  be  mounted  on 
the  satellite,  the  power  needed  to  trans- 
mit from  Mars  could  be  still  further  re- 
duced to  3  kw.  In  1956,  when  Mars  was 
the  closest  to  Earth  it  has  been  in  recent 
years,  it  was  35  million  miles  away. 

FCC  Revised  Equal-Time  Guide 
Being  Printed  for  Early  Release 

The  FCC's  guide  for  political  candidates, 
"Use  of  Broadcast  Facilities  by  Candidates 
for  Public  Office,"  has  been  revised  and 
will  be  printed  soon  in  pamphlet  form  for 
distribution,  on  individual  request,  to  in- 
terested groups  and  individuals.  It  was  pub- 
lished in  the  Federal  Register  last  Friday 
(Oct.  9).  Copies  of  the  guide  will  be  sent 
to  all  licensees  this  week. 

The  booklet  is  published  as  an  aid  to 
broadcasters  and  others  in  handling  ques- 
tions arising  under  Sec.  315  of  the  Com- 
munications Act  on  broadcasts  by  political 
candidates.  It  cites  both  the  act  and  FCC 
rules  based  on  it,  plus  a  summary,  in  ques- 
tion-answer form,  of  rulings  on  problems  or 
cases  arising  under  Sec.  315. 

The  revised  pamphlet  adds  19  interpre- 
tations which  have  been  considered  by  the 
FCC  since  publication  of  the  original  guide 
in  1954. 

For  instance,  the  FCC  says  a  station 
which  uses,  as  part  of  a  newscast,  film  clips 
showing  a  candidate  participating  as  one  of 


a  group  in  official  ceremonies,  is  not  re- 
quired to  give  equal  time  to  that  candidate's 
opponent  since  the  first  candidate  did  not 
initiate  filming  or  presentation  and  the 
broadcast  is  nothing  more  than  a  routine 
newcast  with  the  station  exercising  its  judg- 
ment as  to  a  newsworthy  event. 

The  guide  does  not  answer  categorically 
the  question  of  whether  a  candidate  for  the 
House  of  Representatives  must  pay  a  station 
its  national  or  its  local  rate,  pointing  out 
that  the  FCC  would  have  to  know  the 
criteria  a  station  uses  for  local  and  national 
advertisers  before  determining  what  are 
"comparable  charges." 

Sec.  315  of  the  Communications  Act  and 
FCC  rules  do  not  prohibit  the  practice  of  a 
political  party  buying  time  and  allocating  it 
to  several  of  its  candidates,  the  guide  states, 
although  it  would  be  "reasonable  to  assume 
that  the  group  time  used  by  a  candidate  is 
.  .  .  paid  for  by  the  candidate  through  the 
normal  device  of  a  recognized  political  cam- 
paign committee,  even  though  part  of  the 
campaign  funds  was  derived  from  sources 
other  than  the  candidates'  contributions." 

FCC  Gets  Nov.  3  Deadline 
To  Report  on  Boston  Ch.  5 

The  U.  S.  Court  of  Appeals  told  the 
FCC  last  week  that  it  wanted  another  report 
on  remanded  Boston  ch.  5  by  Nov.  3. 

The  Commission  just  two  weeks  ago  told 
the  court  that  it  had  not  been  able  to 
schedule  a  hearing  because  it  had  to  under- 
take some  original  investigation  [Govern- 
ment, Oct.  6]. 

The  ch.  5  case  was  remanded  to  the  FCC 
last  July  to  investigate  accusations  of  ex 
parte  representations  to  commissioners  by 
parties  [Government,  Aug.  4].  The  court 
upheld  the  1957  grant  to  the  Boston  Her- 
ald-Traveler (WHDH). 

One  of  the  original  applicants  in  the  Bos- 
ton ch.  5  case,  Massachusetts  Bay  Tele- 
casting Inc.,  asked  the  court  to  withhold  the 
mandate  while  it  considered  asking  the  U.  S. 
Supreme  Court  to  review  the  court's  deci- 
sion. Massachusetts  Bay  had  asked  the  ap- 
peals court  to  reconsider  its  July  opinion 
and  remand  the  entire  case  back  to  the  FCC 
without  ruling  on  the  merits  of  the  Com- 
mission's grant.  The  court  denied  this  sev- 
eral weeks  ago.  The  mandate  was  stayed 
to  Oct.  17. 

Nov.  12  Hearing  Date  for  Rates 

Further  FCC  hearings  resume  Nov.  12  on 
proposals  by  American  Telephone  &  Tele- 
graph Co.  and  Western  Union  to  increase 
rates  on  private  line  teleprinter  service,  it 
was  announced  after  a  pre-hearing  confer- 
ence Oct.  2.  FCC  Hearing  Examiner  J.  D. 
Bond  allowed  NAB,  which  opposes  the  in- 
creases (now  postponed  to  Jan.  1),  to  inter- 
vene in  the  case  on  a  limited  basis. 

AMST  Against  840-890  Shift 

The  Assn.  of  Maximum  Service  Tele- 
casters  last  week  filed  an  opposition  to  rule- 
making requested  by  Lenkurt  Electric  Co. 
to  reallocate  840-890  mc  (uhf  chs.  75-83) 
to  fixed  common  carriers.  MST  said  if  the 
proposal  is  not  denied,  it  should  be  deferred 
until  conclusion  of  the  FCC's  current  study 
of  the  use  of  25-890  mc. 


Page  104    •    October  13,  1958 


Broadcasting 


NOW  .  .  .  ANOTHER  FIRST  FROM  WBKB,  CHICAGO'S  PIONEER  TELEVISION  STATION! 


The  all-seeing  eye  of  WBKB's  Radar 
now  provides  television  viewers  in 
the  greater  Chicago  area  with  a  fasci- 
nating picture  of  weather  in  the  mak- 
ing. For  the  first  time  in  Chicago, 


Represented 


weather  is  seen,  not  heard  I^fflffl^ 


WBKB's  WEATHER  BY  RADAR 

presents  an  exciting,  visual  and  completely  accurate 
report  and  presentation  of  the  weather.  WBKB  is 
now  Chicago's  FIRST  television  station  to  provide 
complete  and  instantaneous  weather  reports  as  ob- 
served from  its  own  meteorological  laboratory  in 
addition  to  the  facilities  of  the  U.S.  Weather  Bureau. 
North,  South,  East  and  West,  the  probing  eye  of 
WBKB's  Radar  reaches  out  150  nautical  miles. 


WARREN  CULBERTSON 

Nationally-recognized  meteor- 
ologist, interprets  WBKB's 
WEATHER  BY  RADAR  find- 
ings.  Since  1950,  he  has  been 
chief  weathercaster  for  station 
WFAA-TV  in  Dallas.  He  is  a 
graduate  of  the  California  Insti- 
tute of  Technology  and  served 
as  an  Army  Air  Force  meteorol- 
ogist throughout  World  War  II. 
Culbertson  is  a  professional 
member  of  the  American  Mete- 
orological Society. 


WEATHER  BY  RADAR  IS  SEEN  THREE 
TIMES  EACH  EVENING  -  MONDAY 
THROUGH  FRIDAY -  ON  WBKB,  CHANNEL  7. 

These  five-minute  exclusive  reports  are  telecast  at  6:00  PM,  6:25  PM 
and  9:55  PM.  WEATHER  BY  RADAR  is  formatted  along  with 
three  of  Chicago's  top  news  specialists — Paul  Harvey,  Norman  Ross 
and  Vlmer  Turner  —  whose  nearly  three-quarters  of  a  century  of 
news  gathering  experience  furnish  Chicago's  most  comprehensive 
interpretation  of  local,  national  and  international  news.  Once  again, 
with  this  new  and  fresh  programming  concept,  WBKB  has  pioneered 
with  impact  in  the  Chicago  market.  Chicago's  first  television  station 
has  delivered  another  first,  another  exclusive!  First  to  do  a  remote 
sports  telecast,  first  to  do  a  live  studio  program,  first  to  present  an 
early-morning  educational  series,  first  to  telecast  the  dramatic  U.S. 
Senate  Rackets  Committee  hearings  direct  from  the  nation's  capital 
.  .  .  such  video  presentations  constitute  but  a  mere  mention  of 
WBKB  in  action!  Now,  first  with  WEATHER  BY  RADAR,  WBKB 
offers  its  viewers  in  the  nation  s  second  largest  city,  a  continuation 
of  its  exciting  and  effective  television  coverage. 


AMERICAN  BROADCASTING  COMPANY 
190  North  State  Street,  Chicago  1,  Illinois 


Programmed 
all  day  long 
to  an  adult 
buying  audience 


WISH 

Indianapolis 


CBS 


Represented  by  Boiling 


A  CORINTHIAN  STATION 

KOTV  Tulsa  •  KGUL-TV  Houston 
WANE  &  WANE-TV  Fort  Wayne 
WISH  &  WISH-TV  Indianapolis 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  to  Television  Age  Magazine 

■  RETAIL  SALES  are  above  the 
7  national  average.  Rock  Is- 
^  land,  Moline,  East  Moline  are 
i  rated  as  "preferred  cities"  by 
j  Sales  Management  magazine 
^  for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
V    WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott  County,   Iowa,    Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


GOVERNMENT  continued 


FTC  ARMS  FOR  PHONY-PRICE  WAR 


The  FTC  has  declared  open  war  on  de- 
ception in  advertised  prices. 

Last  Friday  (Oct.  10),  the  Trade  Commis- 
sion released  a  new  nine-point  guide  for  its 
staff  to  follow  in  an  effort  to  halt  fictitious 
pricing.  And,  in  making  the  guide  public, 
the  FTC  served  notice  on  one  and  all  that 
"intensified  enforcement  has  been  ordered." 

The  crackdown  will  apply  to  all  types  of 
advertising,  including  radio  and  television. 
In  carrying  out  the  "get  tough"  policy,  the 
FTC  told  its  staff  to  consider  ads  in  their 
entirety  since  some  price  claims  may  be 
"entirely  misleading  although  every  sentence 
separately  might  be  literally  true." 

FCC  Chairman  John  W.  Gwynne  said 
the  new  "teeth"  would  act  as  a  long-needed 
spotlight  on  an  advertising  evil  that  has  mis- 
led the  public  in  its  purchases  and  worked 
a  competitive  hardship  on  merchants  who 
advertise  honestly.  "While  our  staff  already 
has  been  hitting  hard  at  those  who  lie  about 
their  bargain  prices,  we  believe  the  problem 
is  growing  worse,"  Comr.  Gwynne  stated. 
He  continued: 

"Its  solution  calls  for  no  less  than  a  united 
effort  by  all  groups — private,  civic,  state 
and  federal — to  get  price  advertising  claims 
back  on  a  truthful  level.  This  task  may  be 
too  widespread  for  the  Federal  Trade  Com- 
mission alone,  but  its  solution  is  not  beyond 
the  capacity  of  all  of  us  whose  patience  has 
run  out,  including  the  buying  public."  Di- 
rected against  nine  major  types  of  fictitious 
pricing,  the  guide  states: 

1.  Sellers  must  not  represent  or  imply 
that  they  are  offering  a  reduced  price  un- 
less that  price  applies  to  a  specific  article, 
not  similar  or  comparable  merchandise.  Any 
savings  claim  must  be  based  on  a  reduction 
from  the  "usual  and  customary"  retail  price. 

2.  Merchandise  must  not  be  advertised 
as  reduced  in  price  if  the  former  higher 
price  is  based  on  an  artificial  markup.  Also, 
the  former  price  quoted  must  be  the  one 
that  immediately  preceded  the  sale  price. 

3.  Comparative  prices  for  comparable 
merchandise  may  be  used  only  if  the  claim 
makes  clear  that  the  advertiser  is  talking 
only  about  comparable  merchandise  and 
not  the  former  price  of  the  article  he  is 
selling. 

4.  Special  advertised  sale  prices  must  rep- 
resent a  bona  fide  reduction  from  the  cus- 
tomary retail  price. 

5.  "Two-for-one  sales"  claims  may  be 
made  only  if  the  price  for  two  articles  is  the 
seller's  usual  retail  price  for  one. 

6.  One-half,  50%  or  1<£  sales  must  be 
factually  true  and,  if  conditioned  upon  the 
purchase  of  other  merchandise,  this  fact 
must  be  conspicuously  disclosed. 

7.  Articles  must  not  be  advertised  at  fac- 
tory or  wholesale  prices  unless  they  actually 
are  being  offered  to  the  public  at  the  same 
price  the  retailer  regularly  pays. 

8.  Merchandise  should  not  be  "pre- 
ticketed"  with  any  price  figure  that  exceeds 
the  usual  retail  price. 

9.  Comparative  prices  must  not  be  used 
in  the  advertising  of  merchandise  described 
as  imperfect,  irregular  or  seconds,  unless 


it  is  prominently  displayed  that  the  higher 
price  refers  to  the  same  merchandise  in 
new  and  perfect  condition. 

All  of  the  guides  relate  to  comparative 
prices  in  the  same  general  trade  area.  In 
sending  the  nine-point  guide  to  its  staff,  the 
FTC  outlined  these  principles  to  use  in 
evaluating  questionable  advertising: 

Advertisements  must  be  considered  in 
their  entirety  and  as  they  would  be  read  by 
those  to  whom  they  appeal;  ads  as  a  whole 
may  be  completely  misleading  although 
every  sentence  separately  might  be  literally 
true  (things  may  be  omitted  that  should  be 
said  or  the  ads  may  be  printed  in  such  a 
way  as  to  mislead  the  public);  the  ads  are 
not  intended  to  be  carefully  dissected  with  a 
dictionary,  but  rather  to  determine  what  im- 
pression would  be  produced  on  a  prospec- 
tive customer;  whether  or  not  the  advertiser 
intends  to  mislead,  the  deception  of  cus- 
tomers and  the  diversion  of  trade  from  com- 
petitors is  the  same. 

Also,  a  deliberate  effort  to  deceive  is  not 
necessary  to  support  a  charge  of  using  un- 
fair methods;  laws  are  made  to  protect  the 
trusting  as  well  as  the  suspicious,  and  pric- 
ing claims,  however  made,  which  are  am- 
biguous should  be  interpreted  in  the  light 
of  the  FTC's  purpose,  which  is  to  prevent 
claims  which  have  the  tendency  and  capacity 
to  mislead. 

Harry  A.  Babcock,  FTC  executive  direc- 
tor, said  the  agency's  staff  will  follow  the 
new  rules  to  the  fullest  of  its  capacity.  "We 
hope  that  the  guides  not  only  will  serve  to 
educate  advertisers  on  what  the  law  requires 
but  also  will  encourage  the  widest  coopera- 
tion on  a  voluntary  basis,"  he  said.  "Never- 
theless, we  are  prepared  to  augment  our 
hopes  by  taking  fast  adversary  action 
against  those  who  think  these  guides  don't 
mean  what  they  say." 

The  FTC  will  work  with  Better  Business 
Bureaus,  the  Advertising  Federation  of 
America  and  civic  organizations  in  its  new 
enforcement  program,  Comr.  Gwynne  said. 

A  House  subcommittee  last  summer  hit 
the  Trade  Commission  on  two  separate  oc- 
casions for  alleged  failure  to  police  false  and 
misleading  advertisements  [Government, 
Aug.  25;  Lead  Story,  Aug.  18].  In  neither 
instance,  however,  was  the  question  of  fic- 
titious pricing  involved. 

FCC  Hess  Doubts  on  Fm  Sublet, 
Remands  Grant  Recommendation 

May  an  fm  licensee  legally  sublet  his 
multiplex  subcarrier  to  another?  If  so,  can 
he  do  it  for  a  period  extending  beyond  the 
expiration  date  of  his  three-year  fm  license? 

The  FCC  intends  to  find  out  and  has  re- 
manded an  initial  decision — recommending 
grant  of  102.7  mc  in  Los  Angeles  to  Hall 
Broadcasting  Co. — to  Hearing  Examiner 
Basil  P.  Cooper  for  a  new  hearing  and  a 
supplemental  initial  decision. 

The  FCC  last  week  noted  that  Richard  C. 
Simonton,  who  operates  a  wired  background 
music  service  in  the  Los  Angeles  area,  with- 
drew his  competing  application  for  102.7 
mc  in  an  agreement  with  Hall  whereby  Mr. 


Page  106    •    October  13,  1958 


Broadcasting 


Suddenly  problems  that  have  plagued  recording  engineers 
for  years  are  gone!  Work  that  usually  takes  costly  hours 
can  be  done  much  more  efficiently — at  far  less  cost. 


THE  PRESTO  800  PROFESSIONAL 
is  one  tape  recorder  with  all  the  an- 
swers. Its  single-action  individualized 
controls  mastermind  each  detail  —  de- 
liver a  higher  rate  of  production  at  sig- 
nificantly lower  operating  costs. 

For  example:  Separate  switches  pro- 
vide correct  playing  tape  tension  even 
when  reel  sizes  are  mixed.  Three  rewind 
speeds  are  push-button  selected.  Cue 
switch  allows  hand-winding  and  cueing 
without  fighting  the  brakes.  Pop-up 
playback  head  shield  for  right-hand 


head  disappears  in  STOP  and  FAST, 
completely  exposing  all  heads  for  easy 
sweep  loading  and  fast,  sure  editing. 
Five  color-coded  illuminated  switches 
provide  interlocked  relay  control  of  the 
five  basic  functions.  Spring-loaded  play- 
back head  can  be  adjusted  for  azimuth 
even  with  snap-on  head  cover  in  place. 
Safe  tape  handling  with  top  speed  is 
assured  because  interlocked  relay  con- 
trol prevents  accidental  use  of  record 
circuit. 

If  you've  done  your  share  of  editing, 


one  thing  is  clear  .  . .  the  recorder  you 
have  to  have  is  the  PRESTO  800  Pro- 
fessional. Available  in  console,  portable 
and  rack-mounted  models,  in  stereo  or 
monaural.  For  facts  and  figures,  write, 
or  wire  collect  to  Tom  Aye,  Presto  Re- 
cording Corp.,  Paramus,  New  Jersey. 

A  subsidiary  of  The  Siegler  Corporation. 
Export:  2.5  Warren  St.,  Neiv  York  7,  N.  Y. 
Cable:  Simontrice. 


TURNTABLES  •  TAPE  RECORDERS 
DISC   RECORDERS   •   DISCS   •  STY  LI 


800 

PROFESSIONAL 
EXCLUSIVE: 

Edit  switch  allows  one- 
hand  runoff  during  edit- 
ing and  assembly  of  mas- 
ter tapes,  eliminates 
messy  tape  overflow. 


800 

PROFESSIONAL 
EXCLUSIVE: 

New  linen-base,  phe- 
nolic drum  brake  sys- 
tem features  double 
shoes,  eliminates  brake 
maintenance  headaches. 


800 

PROFESSIONAL 
EXCLUSIVE: 

Four-position  plug-in 
head  assemblies  offer 
optimum  flexibility. 
Can  be  instantly  inter- 
changed without  re- 
alignment. 


Broadcasting 


October  13,  1958    •    Page  107 


GOVERNMENT  continued 


Simonton  could  use  a  multiplex  subcarrier 
on  the  fm  frequency  for  his  background 
music  service.  It  was  understood  he  wanted 
to  switch  to  fm  from  wired  service  because 
of  the  expenses  of  the  latter  method  in 
reaching  various  parts  of  that  sprawling  city. 
The  examiner's  decision  was  released  April 
21. 

The  FCC  questions  whether  Hall's  agree- 
ment with  Mr.  Simonton  would  constitute 
abdication  by  a  licensee  of  his  responsibili- 
ties and  whether  such  an  agreement  can  be 
made  to  extend  beyond  the  customary  three- 
year  license  period  for  broadcasters.  The 
Hall-Simonton  agreement  was  for  30  years. 

A  current  inquiry  being  conducted  by  the 
FCC  into  possible  uses  of  multiplexing  by 
broadcasters  for  additional  non-broadcast 
uses  raises  the  question  of  whether  a  licen- 
see should  be  allowed  to  lease  a  subcarrier 
to  another  party. 

ABC  Wants  KOB  Decision  Stayed 
Until  Final  Clear  Channel  Action 

American  Broadcasting-Paramount  Thea- 
tres (ABC)  last  week  asked  the  FCC  to  set 
aside  its  Sept.  3  decision  in  the  17-year- 
old  770  kc  case  and  place  the  application  of 
KOB  Albuquerque,  N.  M.,  in  the  pending 
file  to  await  final  action  in  the  Commis- 
sion's clear  channel  proceeding. 

If  this  request  is  denied,  ABC  said,  it 
asks  in  the  alternative  that  the  decision  be 
modified  to  make  it  clear  that  conclusions 
are  "tentative"  and  that  the  rights  of  ABC's 
WABC  New  York  on  770  kc  won't  be 
modified  "unless  and  until"  procedures  for 
duplication  of  clear  channels  are  spelled 
out  in  the  final  action  on  clear  channels. 

The  FCC  on  Sept.  3  [Government,  Sept. 
8]  acted  to  resolve  the  controversy,  which 
began  in  1941,  by  ordering  both  WABC 
and  KOB  to  operate  on  770  kc,  both  with 
directional  antennas.  The  Commission  main- 
tained 770  kc  as  a  Class  I  frequency  and 
approved  use  of  50  kw  at  night,  directional, 
for  KOB.  The  limits  of  the  directional  pat- 
terns are  to  be  specified. 

ABC  said  last  week  it  feels  that  the  FCC 
cannot  legally  duplicate  770  kc  without 
also  acting  on  proposed  duplication  of 
other  clear  channels.  The  FCC  placed 
KOB  on  770  kc  with  50  kw  day  and  25 
kw  night  in  1941  under  a  special  service 
authorization  and  has  renewed  such  au- 


NEARLY  SIX  YEARS  LATER 

Chesterfields  are  not  "milder"  than 
other  cigarettes,  the  FTC  ruled  last 
week,  and  ordered  manufacturer  Lig- 
gett &  Myers  Tobacco  Co.  to  stop 
making  that  claim  in  advertisements. 

The  Trade  Commission  also  ordered 
the  firm  to  desist  from  advertising 
claims  that  Chesterfields  will  have  "no 
adverse  effect  upon  the  nose,  throat  or 
accessory  organs"  and  that  Chester- 
fields are  "soothing  and  relaxing."  The 
FTC's  final  order  closed  a  case  dating 
back  to  January  1953. 

The  action  went  beyond  recommen- 
dations made  a  year  ago  by  a  hearing 
examiner,  who  would  have  permitted 
Chesterfield  to  continue  making  the 
"milder"  and  "soothing  and  relaxing" 
claims.  The  FTC  order,  however,  said 
the  cigarette  manufacturer  could  con- 
tinue to  claim  its  product  left  "no  un- 
pleasant aftertaste"  because  there  was 
no  evidence  that  Chesterfields,  or  any 
cigarette,  is  "unpleasant." 


thorizations  ever  since.  KOB  had  been  as- 
signed 1030  kc  with  10  kw  earlier  that  same 
year.  Ever  since,  ABC  has  tried  to  get 
KOB  off  770  kc  and  has  won  two  court 
appeals,  the  latter  resulting  in  direction- 
alizing  of  KOB  at  night  to  protect  WABC. 
The  FCC's  clear  channel  rulemaking  pro- 
poses that  770  kc  be  duplicated  in  the  same 
way  as  that  ordered  in  its  Sept.  3  decision 
[Lead  Story,  April  21]. 

DBA  Will  Put  Up  Legal  Fight 
Against  Denial  of  Longer  Hours 

The  Daytime  Broadcasters  Assn.  an- 
nounced last  week  it  is  planning  "a  course 
of  legal  action  .  .  .  within  a  few  weeks" 
which  it  will  take  in  response  to  the  FCC's 
Sept.  19  order  denying  daytime  am  stations' 
requests  for  extended  hours  of  operation 
[At  Deadline,  Sept.  22]. 

DBA's  executive  officers,  meeting  Oct. 
1-2  in  Washington  with  their  legal  and  en- 
gineering counsel,  announced  afterward 
that  they  were  "amazed  at  the  FCC's  utter 
disregard"  for  the  local  service  needs  of 
some  900  communities  served  only  by  day- 
time stations.  DBA  said  the  FCC  order  may 


be  a  "technical"  answer,  but  doesn't  solve 
the  needs  of  these  communities. 

The  organization  charged  the  FCC  with 
"continuing  to  adhere  to  engineering  stand- 
ards set  up  a  quarter  of  a  century  ago" 
when  there  were  only  600  am  stations.  It 
noted  that  there  are  3,300  ams,  600  fms  and 
600  tvs  today  and  that  public  broadcast 
needs  are  "basically  local." 

Muzak's  N.Y.  Fm  Fights 
Order  Against  Simplex 

Muzak  Corp.'s  WBFM  (FM)  New  York 
last  week  became  the  first  fm  operator  to  go 
to  court  over  the  FCC's  Oct.  1  order  deny- 
ing requests  by  fm  stations  to  continue  func- 
tional music  operations  on  a  simplex  basis. 
WBFM  appealed  Wednesday  (Oct.  8)  to  the 
U.S.  Court  of  Appeals  for  the  District  of 
Columbia  and  asked  a  preliminary  injunc- 
tion against  compliance  with  the  FCC  order 
until  the  court  decides  on  the  appeal. 

The  FCC  order  allowed  WBFM  to  con- 
tinue simplex  operation  to  Oct.  31. 

WMIT  (FM)  Clingmans  Peak,  N.  C,  filed 
a  similar  action  with  the  court  Thursday. 
The  Oct.  1  FCC  order  affected  15  fm  sta- 
tions and  others  are  expected  to  appeal. 

WBFM  based  its  position  on  the  FCC's 
denial  without  hearing  of  the  New  York 
fm's  petition  to  continue  simplexing  and 
asked  the  court  to  find  that  the  station  is  en- 
titled to  a  full  hearing  before  the  FCC  may 
require  WBFM  to  convert  to  multiplex. 

WBFM  noted  that  the  court  granted  a 
stay  in  the  Functional  Music  Inc.  (WFMF 
[FM]  Chicago)  case,  now  pending  before  the 
court  in  a  test  of  the  validity  of  the  FCC's 
multiplex  rules  and  the  FCC's  determination 
that  functional  music  is  not  broadcasting, 
and  thus,  cannot  be  programmed  on  a 
broadcast  frequency.  The  FCC  also  con- 
sented in  court  to  stays  in  the  cases  of 
KFMU  (FM)  Los  Angeles,  WNAU-FM 
Annapolis,  Md.,  and  WEAW-FM  Evanston, 
111.,  which  filed  a  joint  appeal,  WBFM  said. 
But  despite  this,  the  FCC  denied  both  an 
extension  of  WBFM's  simplex  operation  and 
a  stay  of  the  order  to  go  on  multiplex-only 
operations  pending  the  outcome  of  the  test 
cases  in  the  court,  the  station  charged. 

The  New  York  fm  noted  that  while  it  de- 
rives some  revenue  from  broadcasting,  the 
major  source  comes  from  its  background 
music  subscription  service. 

WBFM  pointed  out  that  it  both  simplexes 
and  multiplexes  at  present,  but  that  only 
1 05  of  its  background  music  subscribers  are 
equipped  for  multiplex  reception  while  645 
customers  are  still  equipped  on  a  simplex 
basis.  (The  station  itself  bears  the  expense 
of  furnishing  and  installing  the  new  multi- 
plex receiving  equipment,  since  it  sells  a 
service.) 

The  station  cited  problems  and  expenses 
of  conversion  to  multiplex  and  said  multi- 
plex transmission  and  reception  equipment 
"has  not  reached  the  stage  where  they  are 
suitable  for  WBFM's  purposes." 

Tv  Test  Period  Extended 

The  FCC  last  week  authorized  television 
stations  to  continue  conducting  test  trans- 
missions in  accordance  with  a  public  notice 
of  April  4,  1957,  for  the  period  ending 
April  3,  1959.  A  rule  making  proceeding  is 

Broadcasting 


CAM  ART  DUAL 
SOUND  READER 

•  Edit  single  and  double  system 
16mm  or  35mm  optical  sound. 

•  Edit  single  system  Magnastripe 
or  double  system  magnetic 
sound. 

•  Use  with  any  16mm  motion  pic- 
ture viewer  to  obtain  perfect  lip- 
sync  matching  of  picture  to 
track. 

•  Works  from  left  to  right,  or  right 
to  left. 


THE  CAMERA  MART,  INC. 

1845  Broadway       New  York  23,  N.  Y. 
Plaza  7-6977 


Model  SB-Ill 
Magnetic  or  Optical 
Model  $195.00 


Page  108 


October  13,  1958 


It's 


reen.... 


reen. 


GK 


The  "Top  of  the  Rock",  crowning  Chicago's  41-story 
Prudential  Building,  is  frequently  the  high  spot 
in  many  a  Windy  City  timebuyer's  day.  On  a  clear 
one,  you  can  see  into  four  states.  Many  of  the  more 
successful  timebuyers,  however,  are  seeing  a  great  deal 
farther  —  into  the  northeast  corner  of  the  country. 

Known  paradoxically  as  "Downeast"  (but 
officially  named  Maine),  this  state  is  so  great  they're 
starting  to  toast  it  with  creme  de  menthe. 

Why?  Because  Maine  and  Money,  you  see,  have 
more  in  common  than  the  same  initial  letter. 
Both  are  beautifully  green  —  and  the  green  in  Maine 
isn't  all  from  pine  trees  (even  though  dollars  do 
practically  grow  on  trees  there) . 


Within  the  confines  of  Maine's  fast-growing  market  . 
are  nearly  a  million  customers  lavishly 
spending  —  at  latest  tally  of  cash  register  bells  — 
over  One  Billion  Dollars  per  annum. 

Lots  of  money  can  also  be  found  in  Fort  Knox,  too. 
But  in  Maine,  we're  happy  to  report,  you  can  get  at  it! 
There's  a  network  of  radio  and  TV  stations  with  a 
wellnigh  hypnotic  influence  upon  buying  habits  of 
Maine  families.  No  advertising  medium  reaches 
so  many  of  tbem  so  often  and  so  persuasively  as 
The  Hildreth  Stations.  Next  time  you  find  a  smart 
timebuyer  dreamily  humming  "The  Maine  Stein  Song" 
to  himself,  you'll  know  why.  He's  discovered 
something  good!  So  why  shouldn't  you? 


/OAS 


Represented  by:  GEORGE  P.  HOLLINGBERY—  Nationally 
KETTELL-CARTER—  in  New  England! 


wabi  •  wabi-tv  •  wabm  •  wagm  •  wagm-tv  •  wpor 


j 


In  Denver,  impact  in  programming 

and  commercial  presentation  assures 
KOSI  advertisers  a  "cosy  lead"  in 
Denver  sales. 

Every  day  more  and  more  families  are 
tuning  to  KOSI  for  music,  news,  and 
features  with  universal  appeal.  Talk 
to  your  Petry  Man  about  the  most 
dynamic  selling  force  in  Denver- 
radio  station  KOSI! 


5000  Watts 
Denver  is 

KOSI-land! 

Give  a  "whistle"  for  your  Petry  Man 

WGVM-Greenville,  Miss. 
KOBY  in  San  Francisco 

Mid -America  Broadcasting  Co. 


GOVERNMENT  continued 

outstanding  for  the  purpose  of  adopting  a 
standard  tv  station  test  signal.  The  Com- 
mission requested  that  stations  using  test 
signals  notify  it  of  that  fact.  Also,  the  FCC 
noted,  "the  transmission  of  test  signals  dur- 
ing program  transmissions  shall  not  interfere 
with  synchronization  nor  significantly  de- 
grade the  picture  reception." 

Criticisms  of  USIA  Unleashed 

At  House  Subcommittee  Hearings 

A  House  Foreign  Affairs  subcommittee, 
reviewing  the  operations  of  the  USIA,  last 
Monday  (Oct.  6)  heard  several  attacks  on 
the  operation  of  the  Voice  Of  America. 
Achilles  Catsonis,  attorney  for  the  Na- 
tional Confederation  of  American  Ethnic 
Groups  (NCAEG),  called  for  the  estab- 
lishment of  a  "new  U.  S.  information  pro- 
gram with  some  real  talent  .  .  .  and  proven 
ability  in  fighting  communism  successfully." 

He  said  organizations  affiliated  with 
NCAEG  have  come  to  the  conclusion  that 
USIA-VOA  is  not  doing  the  job.  "And 
they  have  said  so  in  no  uncertain  terms,  year 
after  year,"  he  emphasized.  "An  immedi- 
ate change  is  imperative." 

Dr.  Lev  E.  Dobriansky,  chairman  of  the 
Ukrainian  Congress  Committee  of  Amer- 
ica on  VOA,  said  USIA's  decision  to  elim- 
inate certain  foreign  language  programming 
and  curtail  others  "is  the  product  of  igno- 
rance and  intellectual  incompetence.  .  .  ." 
Other  witnesses  last  Monday  also  attacked 
the  USIA-VOA  operations. 

Rep.  Wayne  L.  Hays  (D-Ohio),  sub- 
committee chairman,  ordered  the  hearings 
to  investigate  charges  made  on  the  House 
floor  last  August  when  that  body  was  de- 
bating a  $10  million  appropriation  for  the 
establishment  of  a  VOA  transmitter  in 
North  Carolina  [At  Deadline,  Aug.  25]. 
After  last  Monday's  session,  the  hearing 
was  adjourned  subject  to  the  call  of  the 
chair. 

George  V.  Allen,  USIA  director,  and 
other  agency  personnel  appeared  before  the 
subcommittee  Sept.  22  in  defense  of  the 
operations  of  VOA. 

Ch.  10  Parma  Grant  Protested 

Jackson  Broadcasting  &  Tv  Corp.,  unsuc- 
cessful applicant  for  ch.  10  at  Parma,  Mich., 
last  week  asked  the  FCC  to  stay  the  effective 
date  of  its  grant  of  the  channel  on  a  share- 
time  basis  to  Tv  Corp.  of  Michigan  Inc.  and 
the  State  Board  of  Agriculture  [Govern- 
ment, Sept.  8].  Jackson  petitioned  for  a 
rehearing,  alleging  ex  parte  activities  took 
place  during  the  hearing  and  that  Jackson 
was  denied  due  process  of  law.  Other  un- 
successful applicants  were  Triad  Corp.  and 
Booth  Radio  &  Tv  Stations  Inc. 

AMST  Objects  to  Ch.  9  Sites 

The  Assn.  of  Maximum  Service  Tele- 
casters  last  week  asked  the  FCC  not  to  act 
on  applications  for  ch.  9  at  Savannah  and 
Columbus,  both  Georgia,  which  if  granted 
would  locate  the  transmitter  sites  173  miles 
apart — 17  miles  less  than  the  FCC's  mini- 
mum separation  requirements.  AMST  has 
consistently  opposed  any  breakdown  of 
mileage  separations.  AMST  said  the  U.  of 
Georgia,  which  has  applied  for  ch.  9  at 


REVISED  EDITION 

The  FCC  has  announced  that  the 
Government  Printing  Office  is  plan- 
ning to  print  and  sell  volumes  of  FCC 
rules  and  regulations  by  categories, 
including  amendments.  The  new  plan, 
which  may  require  up  to  three  years 
for  completion,  would  replace  the 
current  method  of  selling  the  Com- 
mission's rules  in  parts  dealing  with 
services  individually.  The  new  GPO 
printing  will  be  in  10  volumes,  "ap- 
propriately grouped  as  to  services,"  on 
two-column  loose-leaf  pages  in  eight 
point  type.  Amendments  will  be 
mailed  to  all  purchasers  of  each  basic 
volume.  The  price  of  each  volume 
will  depend  on  size,  and  as  each  be- 
comes available  it  can  be  purchased 
directly  from  the  Superintendent  of 
Documents,  Government  Printing 
Office,  Washington  25,  D.  C. 


Savannah  for  a  noncommercial  educational 
station,  and  WTVM  (TV)  Columbus  (ch. 
28),  which  has  applied  for  ch.  9  at  Colum- 
bus, can  decide  between  themselves  on  al- 
ternate sites  which  will  fulfill  minimum 
space  requirements.  WTVM  and  WRBL-TV 
Columbus  had  planned  to  occupy  a  joint 
antenna  site  near  Columbus. 

National  Airlines  Files  Denial 
Of  Violation  Charge  by  Eastern 

National  Airlines,  parent  company  of 
WPST-TV  Miami,  last  week  filed  at  the 
FCC  a  response  to  a  petition  the  previous 
week  by  rival  Eastern  Airlines  asking  the 
FCC  to  revoke  the  license  of  the  ch.  10  sta- 
tion. Eastern  had  charged  that  an  agreement 
between  National  Airlines  and  Pan  Ameri- 
can World  Airways,  whereby  stock  would 
be  exchanged  by  the  two  airlines  to  give 
Pan  American  26%  of  National,  violated 
FCC  regulations  because  of  failure  to  give 
the  proper  60  days  advance  notice  in  a 
transfer  of  control. 

National  denied  such  a  violation,  saying 
the  proposed  agreement  was  filed  Sept.  12 
and  that  the  National-Pan  American  agree- 
ment is  effective  Nov.  12.  National  said  the 
transaction  does  not  constitute  a  transfer  of 
control  because  Pan  American  stockholders 
holding  National  stock  must  vote  with  the 
majority  of  National  stockholders. 

The  FCC  currently  is  holding  a  rehearing 
in  the  Miami  ch.  10  case  to  determine  if 
Richard  A.  Mack — since  resigned — was 
qualified  to  vote  in  the  FCC  action  award- 
ing ch.  10  to  Public  Service  Tv,  a  National 
Airlines  subsidiary. 

KCUL  Gets  50  Kw  Day 

The  FCC  last  week  granted  an  increase 
in  daytime  power,  with  engineering  condi- 
tions, to  KCUL  Fort  Worth,  Tex.  The  sta- 
tion currently  operates  on  10  kw,  day;  the 
increase  would  up  this  to  50  kw.  KCUL 
would  continue  to  operate  on  1540  kc  with 
1  kw,  night,  directional  antenna,  different 
pattern  day  and  night. 


Page  110   •    October  13,  1958 


Broadcasting 


.  .  .  puts  you  at  ease  just  thinking  about  it. 


BILL:  "Looks  good,  doesn't  it?" 

JIM:    "Sure  does.  Sounds  good,  too." 

BILL:  "One  of  the  most  feature  packed 
1   KW  transmitters  I've  ever 


JIM:  "You  must  mean  the  inbuilt 
dummy  antenna,  complete  serv- 
iceability from  the  front,  new 
cooling  system,  new  distortion 
low,  all  new  functional  design, 
plus  the ..." 

BILL:  "You've  got  the  idea.  Every- 
thing you  want  or  need  wrapped 
into  one  transmitter.  .  .kind  of 
puts  you  at  ease  just  thinking 
about  it." 

JIM:    "It's  easy  to  own,  too." 

BILL:  'That's  right,  Jim.  You  know, 
I'm  sure  glad  we  own  a  Gates 
BC-1T." 

JIM:    <fYou  can  say  that  again." 


■ 


mm 


GATES 


GATES  RADIO  COMPANY 


QUINCY,  ItUNOfS 


Subsidiary  of  Harrislntertype  Corporation 


October  13,  1958  •   Page  111 


HARRIS 


INTERTYPE 


CORPORATION 


NETWORKS 

VIDEOTAPE  GETTING  RECORD  RUN 
ON  ABC-TV  OPERATION  DAYBREAK 

•  Total  5V2  hours  of  programming  being  put  on  tape 

•  Clock  time  of  shows  to  be  uniform  through  country 


What  appears  to  be  by  all  odds  the  heavi- 
est videotape  operation  in  network  televi- 
sion goes  into  effect  today  (Oct.  13)  at 
ABC-TV. 

All  of  ABC-TV's  new  Operation  Day- 
break programming — the  project  to  get  the 
network  into  daytime  tv  at  one  swoop, 
which  starts  today — will  be  taped  for  de- 
layed transmission  in  order  to  deliver  each 
show  for  broadcast  at  the  same  clock  times 
throughout  the  U.  S. 

In  all,  3!/2  hours  of  new  programming 
plus  2  hours  of  existing  daytime  shows  will 
be  put  on  tape  each  day,  Monday  through 
Friday. 

Frank  Marx,  engineering  vice  president, 
spelled  out  details  for  Broadcasting  last 
week. 

The  programs  will  originate  in  New 
York  and  with  three  exceptions  will  be 
transmitted  live  to  stations  in  the  Eastern 
time  zone.  But  they  will  be  taped  in  Chi- 
cago and  Hollywood  for  delayed  broad- 
cast so  that  they  will  be  seen  at  the  same 
clock  hours  in  those  time  zones  as  in  the 
East. 

One  exception  to  the  clock-time  policy 
is  the  Mountain  time  zone,  which  will  take 
the  Central  zone  feed  from  Chicago.  Mr. 
Marx  said  several  reasons  contributed  to 
the  decision  not  to  make  a  special  Moun- 
tain zone  feed.  Among  them:  shortage  of 
AT&T  circuits,  small  number  of  stations 
involved,  and  research  indicating  that  in 
this  area  audiences  might  be  better  at  the 
new  hours. 

Two  programs  from  Hollywood  will  be 
taped  there  and  the  tapes  then  will  be 
flown  to  New  York — at  a  great  saving  as 
compared  to  line  charges — to  be  put  on 
the  network.  These  programs — Liberace 
Show  and  Day  in  Court — will  be  fed  on  the 
regular  delayed  basis  from  Chicago  and 
Los  Angeles  to  the  Midwest  and  West. 

Who  Do  You  Trust?,  which  originates  in 
New  York,  also  will  be  taped  for  the 
Eastern  as  well  as  the  other  zones.  This, 
Mr.  Marx  explained,  is  being  done  to  over- 
come facilities  problems  involved  in  live 
production  of  the  show. 

Similarly,  facilities  problems  are  over- 
come by  taping  Liberace  Show  in  Holly- 
wood. A  considerable  cost  saving  will  be 
effected,  because  it  will  be  possible  to  tape 
shows  for  a  full  week  in  2Vi  or  3  rather 
than  5  days. 

Mr.  Marx  pointed  out  that  in  addition 
to  using  tape  for  clock-time  repeats  of  dav- 
time  shows,  ABC-TV  is  using  VTR  sub- 
stantially in  the  public  service  area,  since 
— for  example — it  enables  the  network  to 
get  important  people  as  guests  at  times 
that  are  more  convenient  than  the  actual 
broadcast  times.  Along  with  the  other  net- 
works, ABC-TV  also  is  using  tape  ex- 
tensively in  overcoming  the  vast  time-dif- 
ferential problems  that  always  exist  during 
Daylight  Saving  Time  months. 


ABC-TV  also  is  using  VTR  at  night 
for  some  commercials  and  also  for  inserts 
in  live  programming  (Naked  City). 

The  only  ABC-TV  daytime  program- 
ming from  Monday  through  Friday  which 
will  not  be  taped  is  Mickey  Mouse  Club 
and  Walt  Disney's  Adventure  Time,  which 
alternate  in  the  5:30-6  p.m.  spot,  and  Tales 
of  the  Texas  Rangers,  which  occupies  the 
5-5:30  p.m.  portion  of  American  Band- 
Stand  on  Thursday.  These  three  are  on  film. 

For  its  VTR  activities  ABC  has  18 
Ampex  machines,  divided  equally  among 
New  York,  Chicago  and  Los  Angeles,  and 
is  adding  two  others  in  Chicago  and  two 
in  Los  Angeles. 

The  new  daytime  lineup,  the  first  V/i 
hours  of  it  being  launched  today: 

Day  in  Court,  11-11:30  a.m.;  Peter  Lind 
Hayes  Show,  11:30-12:30;  Mother's  Day, 
12:30-1;  Liberace,  1-1:30;  Chance  for  Ro- 
mance, 2-J2-:.30;  Beat  the  Clock,  3-3:30; 
Who  Do  You  Trust?,  3:30-4;  American 
Bandstand,  4-5:30  (except  Thursdays, 
when  Texas  Rangers  takes  5-5:30),  and 
Mouse  and  Disney's  Adventure  Time,  5:30- 
6  p.m. 

Marx,  Guy  Plan  VOA  Tour 

Frank  Marx.  ABC  vice  president  in 
charge  of  engineering,  and  Raymond  F. 
Guy,  NBC  senior  staff  engineer,  are  slated 
to  leave  Oct.  18  for  an  around-the-world 
trip  to  inspect  Voice  of  America  facilities. 
The  tour  was  authorized  by  the  U.S.  In- 
formation  Agency   and   an   industry  ad- 


FIRMING  UP  the  Channel  10  Tv  Corp. 
of  Michigan  Inc.  affiliation  with  NBC- 
TV  are  (1  to  r)  John  Pomeroy,  presi- 
dent, Channel  10;  Harry  Bannister, 
station  relations  vice  president,  NBC, 
and  Edward  E.  Wilson,  vice  president, 
Channel  10.  The  NBC-TV  affiliation 
is  effective  when  the  Parma-Onondaga 
station  goes  on  the  air.  Its  target  date 
is  next  Jan.  1. 


visory  group  of  which  Messrs.  Marx  and 
Guy  are  members.  Among  their  assign- 
ments: to  see  to  what  extent  Voice  facili- 
ties are  able  to  meet  the  Communist  prop- 
aganda barrage.  Points  to  be  visited  in- 
clude England,  Tangiers,  Greece,  Ger- 
many, Ceylon,  the  Philippines  and  Hawaii. 
The  trip  is  expected  to  take  six  weeks. 

Audience  Opinions  Essential 
For  Good  Programming — Coyle 

In  order  to  maintain  a  balanced  and  ef- 
fective programming  schedule,  television 
must  keep  "a  close  tab  on  the  audience*s 
many  facets,  its  opinions,  its  likes  and  dis- 
likes, its  needs  and  directions,"  Donald  W. 
Coyle,  vice  president  and  general  manager 
of  ABC-TV,  told  a  seminar  of  the  Adver- 
tising and  Sales  Executive  Club  of  Kansas 
City  last  Thursday  (Oct.  9).  He  substituted 
for  Oliver  Treyz,  ABC-TV  president  who 
was  ill. 

Among  the  means  used  to  achieve  better 
communication  with  the  audience  are  mail 
and  audience  measurement.  He  credited  the 
mail  with  providing  "invaluable  hints  as  to 
the  trends  and  turns  of  the  future,"  and 
added:  "Ratings  are  guides,  not  gods  .  .  . 
in  many  cases  the  rating  a  program  achieves 
has  an  iceberg  quality.  Ninety  percent  of 
the  truth  is  hidden  and  we  must  dive  beneath 
the  surface  for  the  full  story.  And  different 
services  provide  insight  into  different  aspects 
of  a  program." 

An  additional  method  of  rating  program 
effectiveness,  Mr.  Coyle  noted,  is  one  used 
by  the  advertiser — at  the  retail  level  where 
the  sales  of  a  product  are  made.  In  this  con- 
nection, he  pointed  out  that  television  can 
create  "tremendous  appeal"  for  a  product 
and  imaginative  merchandising  of  the  pro- 
gram at  the  local  level  can  prove  to  be  a 
highly  effective  sales  aid. 

Mutual  Praises  Affiliate  Group 
For  Work  in  Adding  Stations 

MBS  last  week  paid  tribute  to  the  Mutual 
Affiliates  Advisory  Committee  for  the  selling 
job  it  is  performing  to  independent  stations 
on  the  desirability  of  network  affiliation  with 
MBS.  The  reason:  in  six  months,  the  com- 
mittee's sales  campaign  has  increased  the 
number  of  affiliates  by  53 — from  395  to  448. 

The  committee  has  used  several  sales 
techniques.  One  is  scheduling  MBS  station 
meetings  during  regional  sessions  of  the 
NAB  so  that  new  affiliates  may  become  ac- 
quainted with  Mutual  operation  from  a 
network  representative  and  veteran  MBS 
affiliates.  Another  sales  approach  devised 
by  Charles  Godwin,  Mutual  vice  president 
for  stations,  is  to  invite  non-Mutual  stations 
to  attend  the  meetings. 

Mr.  Godwin  reported  that  five  stations 
will  join  the  Mutual  roster  this  week,  raising 
the  total  of  453.  New  affiliates  are  WHSM 
Havward.  Wis.;  WJMC  Rice  Lake.  Wis.: 
WGNS  Murfreesboro,  Tenn.;  KFRM  Con- 
cordia, Kan.  and  KMAP  Bakersfield,  Calif. 

Mr.  Godwin  and  Victor  C.  Diehm,  chair- 
man of  the  MAAC  and  president  of  WAZL 
Hazleton,  Pa.,  are  continuing  their  sales  ef- 
forts at  the  NAB  regional  meetings  in  Mil- 
waukee, Minneapolis  and  Washington. 


Page  112    •    October  13,  1958 


Broadcasting 


SHOW  COSTS  CBS  A  USSR  BUREAU 


The  CBS  programming  department  last 
week  got  the  CBS  news  department  in 
dutch  with  the  Kremlin. 

The  result  was  that  the  USSR  booted 
Paul  Niven,  CBS  News  Moscow  bureau 
chief  out  of  Russia  and  ordered  him  to 
close  down  the  bureau  there. 

The  reason:  the  Playhouse  90  production 
of  "The  Plot  to  Kill  Stalin,"  presented  on 
CBS-TV  Sept.  25. 

Mr.  Niven  was  called  to  the  press  de- 
partment of  the  Foreign  Ministry  on  Oct. 
8  and  told  that  the  CBS  News  bureau  must 
be  closed  because  CBS  had  prepared  and 
broadcast  in  the  United  States  "a  number 
of  anti-Soviet  radio  and  tv  programs," 
particularly  the  Sept.  25  play. 

The  Moscow  action  came  two  days  after 
Soviet  Ambassador  to  the  United  States, 
Mikhail  A.  Menshikov,  lodged  a  protest 
with  the  U.  S.  State  Dept.  against  the 
broadcast.  He  was  told  that  the  U.  S.  gov- 
ernment could  take  no  action  against  a 
private  company,  nor  had  it  any  power  to 
censor  a  broadcast. 

Sig  Mickelson,  CBS  vice  president  and 
manager  of  the  CBS  News  Div.,  termed  the 
Soviet  action  a  violation  of  the  "principles 
of  mutual  understanding." 

He  issued  an  official  statement  which 
said  as  follows: 

"CBS  News  regrets  the  action  taken  by 
the  Soviet  Union  today  in  expelling  Paul 
Niven  and  blacking  out  on-the-spot  CBS 
News  coverage  of  the  USSR.  We  believe 


the  Soviet  action  is  inconsistent  with  Russia's 
often-expressed  support  for  greater  mutual 
understanding.  It  is  obvious  there  can  be 
no  mutual  understanding  without  a  free 
and  full  flow  of  information.  Coverage 
from  the  Soviet  Union  has  been  limited  at 
best  because  of  severe  censorship,  restric- 
tions on  freedom  of  movement,  and  limited 
access  to  government  officials.  With  this 
latest  step,  however,  the  USSR  has  violated 
once  again  the  principles  of  mutual  under- 
standing." 

John  F.  Day,  CBS  News  director  of 
public  affairs,  declared: 

"We  of  the  news  division  are  being 
punished  over  something  we  had  nothing 
to  do  with,  over  something  we  had  no  con- 
trol over — namely  a  production  of  the 
CBS  programming  department." 

Lincoln  White,  State  Dept.  press  officer, 
accused  Russia  of  a  form  of  intimidation. 
"This  comes  on  the  heels  of  the  expulsion 
of  Roy  Essoyan  of  AP,"  Mr.  White  said. 
Mr.  Essoyan,  Moscow  AP  correspondent, 
was  ordered  to  leave  the  USSR  Sept.  20. 

The  USSR  order  to  close  the  CBS  bureau 
was  the  first  in  recent  years.  The  bureau 
was  established  in  September  1955  by 
Daniel  Schorr,  who  returned  the  end  of 
each  year  to  participate  in  the  CBS  Years 
of  Crisis  radio  and  tv  roundups.  Last 
December  he  returned  as  usual  and  then 
went  on  an  extended  lecture  tour  with 
plans  to  return  to  Moscow  April  1.  Mr. 
Niven  was  sent  out  to  man  the  bureau 


during  Mr.  Schorr's  absence  in  the  U.  S. 
Between  April  and  July,  Mr.  Schorr  and 
CBS  attempted  to  secure  a  visa,  but  re- 
ceived a  final  "nyet"  from  the  Soviets  in 
July.  Mr.  Schorr  was  put  on  the  Washing- 
ton and  UN  beats,  and  Mr.  Niven  was 
told  to  stay  on  in  Moscow. 

CBS  had  a  Moscow  office  up  to  1947, 
manned  by  Richard  C.  Hottelet.  After  the 
cold  war  began  in  that  year,  American 
broadcast  correspondents  were  harassed 
and  finally  denied  radio  facilities. 

Still  open  and  operating  in  Moscow  is 
the  NBC  bureau,  headed  by  Irving  R. 
Levine. 

William  R.  McAndrew,  vice  president, 
NBC  News,  said  last  Wednesday,  "NBC 
News  joins  the  Columbia  Broadcasting  Sys- 
tem in  urging  the  State  Department  to 
protest  the  closing  of  CBS'  News  bureau  in 
Moscow." 

"The  Plot  to  Kill  Stalin"  was  written  by 
David  Karp,  and  produced  by  Fred  Coe. 
Its  theme  was  that  the  present  rulers  of 
Russia  conspired  to  prevent  medical  as- 
sistance from  being  given  to  the  Soviet  dic- 
tator when  he  was  near  death.  It  was  triple- 
sponsored  by  the  American  Gas  Assn.,  All- 
State  Insurance  Co.  and  Kimberly  Clark. 

Meanwhile,  NBC  last  week  reported  that 
its  Far  Eastern  correspondent  James  Robin- 
son has  been  readmitted  to  Formosa  fol- 
lowing a  tiff  with  the  Nationalist  Chinese 
government  over  his  story  that  Generalis- 
simo Chiang  Kai-shek  had  declined  to  an- 
swer 8  of  15  questions  submitted  in  advance 
[Networks,  Sept.  21]. 


■  „ 


KMJ-TV  in  the  Billion-Dollar 
Valley  of  the  Bees 


Ut,  -  coordinates  with 

McClatchy  newspapers  for  complete,  up-to-the-minute 
coverage.  Sound  and  silent  film  cameras  give  24-hour 
coverage  of  local  events.  Has  No.  1  rated  news  program.* 

*ARB  May  '58 


KMJ-TV  •  FRESNO,  CALIFORNIA  •  McCLATCHY  BROADCASTING  COMPANY  •  Nartond  R^reSv. 


Broadcasting 


October  13,  1958 


Page  113 


J 


NETWORKS 


CONTINUED 


SEEING  RED 

Soviet  observers  smarting  over  the 
CBS-TV  Playhouse  90  presentation  on 
the  death  of  Stalin  will  have  an  op- 
portunity to  study  the  network's  two- 
part  series  on  Russian  propaganda 
methods  and  "their  disturbing  ef- 
fects around  the  globe."  The  series, 
The  Red  Sell,  will  be  presented  at 
6:30-7  p.m.  on  Oct.  26  and  Nov.  2, 
as  part  of  The  Twentieth  Century 
program  sponsored  by  Prudential  In- 
surance Co.  of  America.  The  Sell 
programs,  under  the  supervision  of 
the  CBS  news-public  affairs  opera- 
tion, had  been  planned  and  prepared 
well  in  advance  of  the  latest  incident 
of  Russia  tossing  CBS  News  out  of 
Moscow.  CBS  said  last  week  this  in- 
cident would  have  no  effect  on  the 
series'  content  or  presentation. 


U.  S.  Networks  Ogle 
Canada  Live  Tv  Shows 

The  Canadian-produced  one-hour  live 
drama  series  Encounter  didn't  break  the 
rating  barrier  with  its  initial  production  of 
"Breakthrough"  on  ABC-TV  Oct.  5.  But  it 
has  stirred  interest  as  a  vehicle  of  cultural 
exchange  and  has  awakened  Madison  Ave- 
nue to  the  fact  live  drama  of  approved 
quality  can  be  produced  just  a  tv  network 
flip-of-the-switch  north  of  the  border  for 
a  fraction  of  the  U.  S.  production  cost  (see 
In  Review,  page  18). 

Of  equal  importance  is  the  fact  the  Ca- 
nadian Broadcasting  Corp.  is  under  man- 
date to  recoup  part  of  its  operating  losses 
by  exporting  more  of  the  one  product  which 
it  does  well:  live  programming,  especially 
drama  [Closed  Circuit,  Oct.  6].  CBC  has 
approached  all  three  U.  S.  networks  with 
properties  and  says  more  than  ABC-TV  are 
interested  in  the  vehicles  being  offered  to 
get  it  started  in  the  export  business.  In  all 
cases  to  date,  the  properties  being  offered 
currently  are  regular  sponsored  series  on 
CBC's  tv  network,  but  CBC  isn't  overlook- 
ing the  new  program  market. 

Aside  from  the  possibility  of  simultaneous 
exposure  of  the  program  both  in  Canada 


and  the  U.  S.  sponsored  by  a  major  ad- 
vertiser having  markets  in  both  countries, 
there  is  the  obvious  willingness  on  the  part 
of  CBC  to  allow  the  program  to  have  any 
manner  of  sponsorship  in  the  U.  S.,  includ- 
ing local  co-op,  which  ABC-TV  is  doing 
with  Encounter  pending  potential  national 
sponsorship.  The  Sunday  9:30-10:30  p.m. 
show  on  ABC-TV  is  running  for  a  four- 
week  trial  on  that  network.  ABC-TV  last 
week  noted  initial  exposures  usually  are  low 
rated  and  Encounter  had  stiff  premiere  com- 
petition from  CBS-TV  and  NBC-TV,  too. 
It's  position  on  picking  up  its  option  to  ex- 
tend the  series  is  "one  of  waiting"  to  see 
how  it  fares.  The  show  in  Canada  is  known 
as  General  Motors  Theatre,  sponsored  by 
General  Motors  Ltd.  through  MacLaren 
Adv.,  Toronto. 

CBC's  Toronto  technical  facilities  are  of 
the  most  modern  for  live  tv  production  and 
the  government  policy  of  encouraging  the 
dramatic  arts  through  subsidy  of  live  pro- 
duction via  CBC  has  resulted  in  the  gath- 
ering there  of  a  considerable  pool  of  live 
talent. 

Total  production  and  talent  cost  for  the 
one-hour  "Breakthrough"  performance  Oct. 
5  came  to  only  $35,000,  a  figure  which  U.  S. 
producers  find  hard  to  believe,  but  which  is 
possible  by  Toronto  craft  and  talent  scales. 
One  technical  development  in  CBC's  favor 
for  export  is  the  video  tape  recorder,  which 
would  permit  any  delayed  broadcast  of  a 
Canadian  production  demanded  by  the 
scheduling  in  the  U.  S. 

The  other  series  CBC  is  attempting  to 
market  in  the  U.  S.,  with  their  current  Ca- 
nadian tv  sponsors  and  agencies,  include: 
Hit  Parade,  Philips  Electric  through  Erwin, 
Wasey  &  Co.  Ltd.;  Front  Page  Challenge 
(quiz),  Lever  Bros,  through  Young  &  Rub- 
icam,  Toronto;  Showtime  (variety),  General 
Electric  Co.  through  MacLaren  Adv.,  and 
Unforeseen  (mystery  anthology),  Lever 
Bros,  through  MacLaren  and  General  Foods 
through  Baker  Adv. 

Sen.  Hubert  H.  Humphrey  (D-Minn.) 
last  week  congratulated  ABC-TV  for  its 
pioneer  Canadian  series,  in  a  letter  to  Thom- 
as Moore,  ABC-TV  vice  president  in  charge 
of  programming  and  talent.  Mr.  Humphrey 
is  a  member  of  the  Senate  Foreign  Rela- 
tions Committee. 


WESTERN  BROADCASTERS:  | 

Northern    California,    Nevada,   Oregon,  1 
Washington,  Montana,  Idaho,  Wyoming,  \ 
Wk  Colorado,  New  Mexico,  Utah,  Alaska.  | 

BACKGROUND  MUSIC 
FRANCHISE 

R.  F.  Jones  Co.,  exclusive  distributors  for  Seeburg  Music  Systems  in 
the  above  areas,  has  highly  profitable  franchise  for  the  leasing, 
sales  and  servicing  of  Seeburg  High  Fidelity  Background  Music  to 
banks,  stores,  restaurants,  and  industry.  Your  present  sales  and 
engineering  force  could  easily  handle.  One  of  the  most  respected  and 
exciting  music  systems  in  the  world.  Please  mention  the  size  of 
your  sales  force  in  your  first  letter.  Investigate  us  through  your 
bank  or  D  &  B.  Write  to 

R.  F.  JONES  CO. 

(Background  Music  Division) 
240  Shotwell  St.         San  Francisco  10,  Calif.         TWX  SF  1167 
San  Francisco     •     Portland     •     Seattle     •     Alaska     •     Salt  Lake     •  Denver 


INTERNATIONAL 

BBC  Cold  But  Tolerant 
Toward  American  Import 

The  British  Broadcasting  Corp.  politely 
said  last  week  it  is  not  happy  about  the 
10%  share  of  evening  program  time  devoted 
to  American  tv  films  and  movies,  but  has 
no  choice  since  its  own  market  place  is. 
virtually  bare  of  tv  film. 

The  BBC  annual  report  concisely  ob- 
served: "the  corporation  regards  as  unsatis- 
factory this  position  of  dependence  on  the 
American  product  and  is  therefore  doing  all 
that  it  can  to  stimulate  production  of  British 
films  for  television."  BBC  said  it  hoped  that 
during  the  next  year  "substantial  advances, 
will  be  made  which  will  increase  the  flow  of 
British  material  not  only  on  to  television 
screens  in  this  country  but  also  overseas  in 
the  form  of  exports." 

The  report  said  that  among  the  U.  S. 
programs  it  airs  are  "top  star  shows  with 
Perry  Como,  Jack  Benny  and  Phil  Silvers, 
some  of  the  better  'westerns'  and  others. 
These  are  well-made  and  entertaining  pro- 
grammes and  they  are  generally  liked  by 
viewers." 

BBC  reported  its  main  network  of  tv 
stations  is  now  completed  and  it  is  going 
ahead  with  low  power  1  to  5  watt  re- 
peaters to  fill  in  the  blind  spots.  It  is 
estimated  "some  98%  of  the  population 
of  the  United  Kingdom  was  within  range  of 
BBC  transmitters.  In  no  other  country  in 
the  world — not  even  the  USA — has  such 
a  high  population  coverage  of  television 
been  achieved."  By  early  1958,  the  report 
said,  there  were  tv  sets  in  the  homes  of 
60%  of  the  population  compared  to  51% 
a  year  previous. 

The  adult  tv  public  rose  to  22.5  million 
this  year,  of  which  13.5  million  could  re- 
ceive both  BBC  and  independent  television 
authority  and  9  million  could  receive  BBC 
only  and  not  ITA.  In  its  section  on  audience 
research,  BBC  said  that  among  those  able 
to  receive  both  BBC  and  ITA,  time  devoted 
to  each  fluctuated  during  the  year  from 
28%  BBC  and  72%  ITA  to  38%  BBC  and 
62%  ITA. 

Commercial  Tv  Starts  in  Iran; 

A.  Vance  Hallack  is  Station  Mgr. 

Commercial  television,  U.  S.-style,  is  un- 
der way  in  the  Middle  East. 

Television  of  Iran, 
owned  and  operated 
by  a  local  whole- 
sale distributor  for 
U.  S.  manufacturers, 
was  dedicated  in 
Tehran  Oct.  3  by  his 
majesty,  the  Shah- 
in-Shah  of  Persia. 
The  station  owner  is 
Habib  Sabet,  who 
also  maintains 
American  offices  at 
MR.  hallack  Rockefeller  Center 

in  New  York  City. 

Station  manager  of  TVI  is  A.  Vance  Hal- 
lack, at  onetime  in  charge  of  programming 
and  production  development  in  color  tv  for 
RCA  and  NBC  in  both  New  York  and 
Washington,  more  recently  technical  assist- 


Page  114    •    October  13,  1958 


Broadcasting 


the  all  new— 632  pages 


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broadcasting.  The  information  in  this  book  is 
massive  (more  than  half  a  million  words), 
and  it  is  organized  for  speedy  reference. 

It's  a  desk-top  book.  You'll  use  it  constantly 
throughout  the  year  for  facts  and  figures, 
names  and  addresses— for  data  available  in 
no  other  single  source. 

Compiled,  edited  and  written  by  the  same 
staff  that  produces  BROADCASTING  —  The 
Businessweekly  of  Television  and  Radio. 
Serving  the  business  side  of  broadcasting 
for  more  than  27  years. 


To  give  you  an  idea  of  the  sweep  and  depth  of  this 
source-work,  the  six  main  sections  and  subheads  are: 


The  facilities 

of  radio  and 

television 

TV  Station  Call  Letters 

AM  Stations  Grouped  by 

Regional  TV  Networks 

TV  Station  Directory 

Frequencies 

Canadian  Broadcasting  Corp. 

Experimental  TV  Stations 

Group  Ownership  of 

Executives,  Staff 

UHF  Translator  TV  Stations 

Broadcast  Stations 

Canadian  TV  Call  Letters 

TV  Stations  Grouped  by 

Newspaper  Ownership  of 

Canadian  TV  Station 

Channels 

Stations 

Directory 

TV  Stations  Equipped  for 

Radio-TV  Station 

Canadian  AM  Coll  Letters 

Videotape 

Representatives 

Canadian  Radio  Station 

History  of  All  TV  Station  Soles 

TV  Network  Interconnection 

Directory 

AM  Station  Call  letters 

Mop 

Canadian  AM  Stations  by 

FM  Station  Call  letters 

National  Radio  and  TV 

Frequencies 

Radio  Station  Directory 

Networks  and  Rates 

Mexican-Caribbean  Radio 

U.S.  Stations  Beominq  Overseas 

Regional  Radio  Networks 

Stations 

Regulation,  Imposed  and  voluntary 


How  to  Apply  for  a  Broadcasting 

Station 
TV  Code  of  the  N  A  B. 

Suppliers  and 

Equipment  Manufacturers 
Equipment  for  Rent 
Communications  Attorneys 
Consulting  Engineers. 
Station  Brokers 
TV  Program  Services 
Radio  Program  Services 


Radio  Code  of  the  N.A.B. 
F.C.C.  Rules  Regulating  Radio 
and  Television 

services 

Radio-TV  News  Services 
Talent  Agents 
Research  Services 
Public  Relations  Services 
Music  licensing  Groups 
Top  50  Advertising  Agencies 
Agency  Directory 
Management  Consultants 


F.C.C.  Commissioners, 
Executives  and  Staff 


Unions,  labor  Groups 
Communications  Carriers 
Closed  Circuit  TV  Operators 
Subscription  TV  Interests 
Community  Antenna  Systems 
Radio-TV  Schools 
Government  Agencies 


Trade  associations,  professional  groups 

The  National  Assn.  of  Broadcasters  The  Television  Bureau  of  Other  Associations  of 
State  Associations  of  Broadcasters       Advertising  (TVB)  Broadcasters 

The  Radio  Advertising  Bureau  ^ne  Radio-TV  Galleries  of  Associations,  Societies  in 
(RAB)                                    Congress  Other  Fields 


Facts,  figures. 

The  ABC's  ot  Radio  and 

Television 
How  Stations  Have  Multiplied 

Year  by  Year 
Size  and  Nature  of  Radio-TV 

Audiences 
Radio,  TV 'Receiver  Production 

Volume 
TV  Time  Sales,  Network, 

Spot,  Local 


history  of 

TV  Time  Sales  in  Individual 

|  Markets 
Radio  Time  Sales,  Network, 

Spot,  Local 
Radio  Time  Sales  in 

Individual  Markets 
The  Radio  and  Television 

Payroll 
Extent  of  Editorializing 

on  the  Air 


broadcasting 

Foreign  Language 

Programming 
Negro  Programming 
Stereophonic  Broadcasting, 

Multiplexing 
Film-Line  Ratio  on  TV 

Bibliography  of  Reference 

Books 

Selected  Articles  of  Basic 
Interest 


Market  Facts  for  all  U.  S.  Counties 


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Broadcasting 


October  13,  1958    •    Page  115 


INTERNATIONAL  continued 


THE  POPE  OF  THE  RADIO-TV  AGE 


Papal  History  was  made  minutes  after  Pius  XII  died  when  television  was  admitted 
to  his  bedroom.  UPI  tv  cameraman  Vittorio  Delia  Valle,  working  under  a  pool  agree- 
ment, was  admitted  to  the  Papal  Palace  to  take  films  in  the  interior  of  the  summer 
palace  as  well  as  the  bedroom.  A  UPI  dispatch  said,  "The  curtain  of  secrecy  which 
has  veiled  such  momentous  occasions  in  the  past  2,000  years  of  the  Catholic  Church's 
history  was  torn  away  by  the  medium  of  television  which  the  Pope  appreciated  and 
used  during  his  latter  years."  The  picture  above  is  a  frame  from  the  UPI  film.  Flown 
to  New  York,  it  was  radioed  to  Washington  by  UPI  especially  for  Broadcasting. 


Pope  Pius  XII  was  the  first  pontiff  to 
realize  the  power  of  broadcast  media 
and  to  utilize  their  facilities. 

As  radio  and  tv  paid  respect  to  the 
head  of  the  Catholic  Church  following 
his  death  last  Wednesday,  broadcasters 
recalled  his  historic  encyclical  of  Septem- 
ber 1957,  in  which  he  called  for  world- 
wide scrutiny  of  decency  standards  [Net- 
works, Sept.  16,  1957]. 

In  the  1957  encyclical,  titled  Miranda 
Prorsus  (Latin  for  "The  Remarkable  In- 
ventions") the  Pope  ordered  creation  of 
national  offices  in  all  countries  where  they 
did  not  exist.  These  offices  were  to  use 
"positive  action  and  authority"  to  combat 
undesirable  films  and  radio-tv  programs 
"so  that  by  means  of  this  difficult  and 
extensive  province  of  the  arts,  Christian 
ideas  may  be  ever  more  widely  spread." 

Pius  XII  took  a  major  step  with  a 
1936  encyclical  on  motion  pictures.  This 
document  led  to  formation  of  the  Legion 
of  Decency  in  the  U.  S.  and  similar  or- 
ganizations throughout  the  world. 

In  1948  His  Holiness  formed  the 
Pontifical  Commission  for  Didactic  & 
Religious  Motion  Pictures,  a  coordinating 
group  in  Rome  that  passed  judgment  on 
public  spectacles.  In  1954  its  activities 
were  extended  to  radio  and  tv  under  the 
name  of  the  Pontifical  Commission  for 
Motion  Pictures,  Radio  &  Television.  An 
executive  committee,  augmented  by  ad- 
visors, is  credited  with  establishment  of 
control  organizations  in  many  countries. 

The  1957  encyclical,  the  first  to  deal 
specifically  with  radio  and  tv,  was  de- 
scribed as  having  collected  into  a  single 
document  the  Catholic  Church's  views 
on  moral  and  religious  problems  con- 
nected with  radio,  tv  and  motion  pictures. 

It  is  "excellent"  for  Catholics  to  take 
advantage  of  "this  privilege  of  our  cen- 
tury," the  encyclical  stated,  but  it  warned 
that  listeners  must  not  only  make  a  wise 
choice  of  programs  but  also  find  suitable 
ways  to  express  their  approval,  encour- 
agement and  objections  in  a  way  helpful 
to  the  media  in  performing  educational 
duties.  Broadcasting  of  more  religious 
programs  was  suggested.  The  Pope  de- 


ance  representative  of  the  U.  S.  government. 
Mr.  Hallack  earlier  organized  and  managed 
Television  of  Baghdad,  being  on  loan  to 
the  government  of  Iraq  by  the  U.  S.  Prior  to 
that  he  conducted  tv  demonstrations  in  the 
far  east  at  Djakarta,  Indonesia,  and  New 
Delhi,  India. 

TVI  is  operating  with  commercial  pro- 
grams initially  for  four  hours  a  night,  seven 
nights  weekly.  Using  RCA  equipment  on 
ch.  3  with  effective  radiated  power  of  4  kw, 
TVI  uses  U.  S.  technical  standards,  which 
RCA  now  prefers  to  describe  as  "Interna- 
tional Standards"  since  so  many  countries 
are  using  them.  The  station  employs  60 
Iranians.  It  has  two  studios,  plus  a  mobile 


scribed  tv  as  "an  important  milestone  in 
the  history  of  humanity." 

Pius  XII  granted  an  extraordinary  au- 
dience to  a  U.  S.  Broadcast  Mission  to 
Europe  Sept.  5,  1945  [Broadcasting. 
Sept.  10,  1945].  The  mission,  composed 
of  a  score  of  broadcasting  leaders,  toured 
principal  countries  of  Europe,  inspecting 
broadcasting  facilities. 

The  Pope  addressed  the  mission  in 
English. 

"Like  every  human  invention,"  His 
Holiness  told  the  mission,  "the  radio  can 
be  used  as  an  instrument  of  evil  as  well 
as  good.  It  has  been  used,  it  is  used, 
to  disseminate  calumnies,  to  mislead  sim- 


unit.  There  presently  are  an  estimated  1,500 
tv  sets  installed  in  Iran  with  25,000  sets  ex- 
pected to  be  sold  during  the  first  year's  op- 
eration. Mr.  Sabet  is  RCA's  distributor  in 
Iran. 

August  Sales  of  Tv  Receivers 
Just  Below  1 958  Canada  Record 

The  second  highest  month  for  television 
set  sales  this  year  was  recorded  in  August 
when  33,423  tv  sets  were  sold  in  Canada, 
according  to  the  Electronic  Industries  Assn. 
of  Canada,  Toronto.  In  lanuary  tv  set  sales 
totaled  33,735  units.  Total  sales  in  the  first 
eight  months  of  this  year  were  225,307 


pie,  uninformed  folk,  to  disrupt  peace 
with  nations  and  between  nations. 

"This  is  an  abuse  of  a  gift  of  God.  and 
it  is  for  the  responsible  directors,  as  far 
as  possible,  to  check  and  eliminate  it. 

"Let  the  good  accomplished  by  the 
radio  always  outrun  the  evil,  until  the 
evil  becomes  weary  and  falls  by  the  way- 
side. Is  that  too  much  to  hope  for?  Cer- 
tainly it  is  a  noble  goal,  worthy  of  men's 
best  efforts,  and  it  is  our  fervent  prayer." 

He  voiced  gratitude  to  American  radio 
for  spreading  the  gospel  of  good  and 
placed  on  radio  great  responsibility  for 
reuniting  the  world  into  a  community  of 
peaceful  nations. 


units  as  compared  with  233,238  in  the  same 
period  last  year. 

Ontario  accounted  for  85,620  tv  sets  of 
total  sales  in  the  first  eight  months  of  this 
year,  Quebec  for  57,310  sets,  British  Colum- 
bia 18,387,  Alberta  18,245,  and  the  other 
six  provinces  smaller  numbers  of  tv  sets. 

Radio  receiver  sales  in  August  dropped  to 
43,534  for  all  Canada  as  compared  with 
46,640  in  July.  Total  radio  set  sales  in  the 
January- August  period  were  313,490  com- 
pared with  333,960  last  year  in  same  period. 
Ontario  accounted  for  137,568  radio  sets. 
Quebec  80,625,  British  Columbia  21,886, 
and  Alberta  21,210  sets,  with  the  balance 
in  the  rest  of  Canada. 


Page  116    •    October  13,  1958 


Broadcasting 


MANUFACTURING 

August  Set  Output  Up 
But  Year's  Total  Lags 

Production  of  radio  and  tv  receivers  in- 
creased seasonally  in  August  but  factory 
totals  are  running  behind  1957,  according  to 
Electronic  Industries  Assn.  Radio  and  tv  set 
sales  by  retail  stores  also  rose  seasonally  but 
are  behind  last  year. 

Factory  output  included  507,526  tv  sets 
in  August  compared  to  274,999  in  July  and 
673,734  in  August  1957.  Cumulative  1958 
output  was  2,950,455  tv  sets  compared  to 
3,756,533  in  the  same  eight  months  of  1957. 
August  tv  output  included  38,166  sets  with 
uhf  tuners  compared  to  88,615  in  August 
1957.  Uhf  production  totaled  271,097  sets 
in  the  first  eight  months  of  1958  compared 
to  498,865  in  the  1957  period. 

Radio  set  production  totaled  1,028,852 
sets  in  August,  including  242,915  auto 
models.  This  compares  with  621,541  sets 
(186,379  auto  models)  in  July  and  965,724 
sets  (301,971  auto  models)  in  August  1957. 
Eight-month  radio  output  totaled  6.611,686 
sets  (1,893,813  auto  models)  compared  to 
8,765,606  sets  (3,392,926  auto  models)  in 
the  like  1957  period.  Output  of  fm  models 
totaled  21,335  sets  in  August  compared  to 
11,816  in  July.  Cumulative  fm  figures  are 
not  available,  EIA  having  resumed  publica- 
tion of  this  data  only  recently. 

Retail  sales  of  tv  sets  totaled  405,790  in 
August,  279,010  in  July  and  2,862,452  for 
the  first  eight  months  of  1958.  Sales  totaled 
510,097  in  August  1957  and  3,756,834  in 
the  eight  months  of  1957. 

Retail  sales  of  radios  totaled  658,247  in 
August,  488,495  in  July  and  4,111,080  for 
the  first  eight  months  of  1958.  Radio  sales 
totaled  710,553  in  August  1957  and  4,947,- 
006  in  the  eight  months  of  last  year.  Retail 
radio  figures  do  not  include  auto  models. 

Following  are  radio  and  tv  factory  pro- 
duction figures  for  1958: 


January 
February 
March- 
April 
May 
June 
July 
August 
TOTAL 


CBS  Labs'  Million-Dollar  Home 
Officially  Opened  in  Stamford 

CBS  Labs'  new  million-dollar  research 
center  was  dedicated  formally  last  Tuesday 
(Oct.  7)  in  Stamford,  Conn.  The  center, 
on  the  crest  of  a  23-acre  wooded  hill  on 
High  Ridge  Rd.,  is  a  glass-enclosed  alumi- 
num and  steel  structure  with  extensive 
facilities  for  research  and  development. 
Ground  was  broken  for  the  building  in 
November  1957  [Manufacturing,  Oct.  6]. 

Once  housed  in  the  CBS  building  at  485 
Madison  Ave.  in  New  York  City,  the  center 
serves  both  as  administrative  and  scientific 
headquarters  for  CBS  Labs,  a  division  of 
CBS  Inc. 

Roy  W.  Johnson,  director  of  the  Defense 
Dept.'s  Advanced  Research  Projects  Agency, 
spoke  at  dedication  ceremonies  which  in- 
cluded guided  tours  of  the  facility  and  was 
attended    by   Connecticut   Gov.  Abraham 

Broadcasting 


Auto 

Total 

Television 

Radio 

Radio 

433,983 

349,679 

1,026,527 

370,413 

268,445 

876,891 

416,903 

234,911 

931,341 

302,559 

190,435 

697,307 

266,982 

185,616 

654,803 

377,090 

235,433 

774,424 

274,999 

186,379 

621,541 

507,526 

242,915 

1,028,852 

2,950,455 

1,893,813 

6,611,686 

Dary  . 
Shnary  .  .  . 

WHO 
CARES! 


So  /  twist  a  little  knob,  and  so  I  switch  off  the  Dave 
Dary  News.  And  for  that  I  get  walloped?  What's  so  hot 
about  Dary! 


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Listeners  hereabout  .  .  .  grown  weary 
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Dave  Dary's  fresh,  magnetic  news  pres- 
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A  lovely  setup  for  sponsor  commer- 
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October  13,  1958    •    Page  117 


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MANUFACTURING 


CONTINUED 


RESEARCH  can  now  proceed  at  CBS  Labs' 
new  Stamford,  Conn.,  glass-enclosed  alu- 
minum and  steel  center.  Principal  speaker 
at  the  Oct.  7  dedication  was  Roy  W .  John- 
son (center),  director  of  the  Defense  Dept.'s 
Advanced  Research  Projects  Agency.  Dr. 
Peter  C.  Goldmark,  CBS  Labs  president 
(left),  and  CBS  President  Frank  Stanton 
(right),  were  also  on  hand. 

Ribicoff,  Stamford  Mayor  Webster  C. 
Givens,  military  and  business  leaders. 

Mr.  Johnson  used  the  ceremonies  to  ex- 
plain the  vision  of  the  space  age  and  to 
discuss  important  areas  of  defense  research, 
citing  the  new  research  center  as  a  con- 
tribution to  U.  S.  scientific  progress. 

RCA  Signs  With  Dow  Jones  Co. 
To  Handle  Typesetter  Marketing 

RCA  and  the  Wall  Street  Journal  an- 
nounced last  week  an  agreement  under 
which  RCA  will  produce  and  market  an 
electronic  typesetting  machine  developed  by 
Dow  Jones  &  Co.  and  capable  of  preparing 
metal  type  more  than  three  times  as  fast 
as  conventional  methods.  The  agreement 
was  jointly  announced  by  John  L.  Burns, 
president  of  RCA,  and  Bernard  Kilgore, 
president  of  Dow  Jones,  publisher  of  The 
Wall  Street  Journal. 

The  agreement  includes  not  only  the 
electro-typesetter  but  also  tape  editing  and 
collation  apparatus,  and  a  strip  labeler  for 
addressing  newspapers,  periodicals  and 
other  printed  matter. 

At  the  same  time,  Mr.  Burns  announced 
that  RCA  has  formed  a  new  automation 
productions  department  under  the  direction 
of  D.  A.  Thomas.  Mr.  Thomas  reports  to 
Theodore  A.  Smith,  executive  vice  presi- 
dent, RCA  industrial  electronic  products. 
The  department  will  have  within  its  sphere 
the  newspaper  automation  equipment. 

Lineup  for  Ampex'  VTR  Showing 

Ampex  Corp.  is  demonstrating  its  VR- 
100  videotape  recorder  and  new  automatic 
splicer  at  WLWT  (TV)  Cincinnati  today 
and  tomorrow  (Oct.  13,  14).  Other  engage- 
ments for  the  "Road  Show"  series:  Oct.  17, 
18,  WTMJ-TV  Milwaukee;  Oct.  20,  21, 
Chase  Hotel,  N.  Kins;shi?hway,  St.  Louis; 
Oct.  23,  24,  WDAF-TV  Kansas  City;  Nov. 
3,  4,  CBC  Toronto,  Ontario;  Nov.  10,  The 
Homestead  (Assn.  of  National  Advertisers' 
convention),  Hot  Springs,  Va. 


Odorizzi,  Watts, 
Casella  in  RCA  Shifts 

Charles  M.  Odorizzi,  RCA  executive  vice 
president,  sales  and  services,  has  been 
named  group  executive  vice  president,  con- 
sumer products  and  services,  RCA  Presi- 
dent John  L.  Burns  announced  last  week. 
He  will  retain  overall  supervision  of  RCA 
Institutes  Inc.,  RCA  Victor  Distributing 
Corp.,  and  RCA  Victor  Co.  Ltd.,  Canada. 

In  addition,  W.  Walter  Watts,  group 
executive  vice  president,  will  have  added  to 
his  responsibilities  the  RCA  international 
division,  formerly  under  Mr.  Odorizzi.  Mr. 
Watts  continues  to  head  the  electron  tube 
and  semiconductor-materials  divisions. 

P.  J.  Casella,  named  executive  vice  presi- 
dent, consumer  products,  will  have  respon- 
sibility for  the  activities  of  RCA  Victor 
television  division,  RCA  Victor  radio  and 
"Victrola"  division  and  RCA  Victor  record 
division.  He  will  continue  as  president  of 
RCA  Victor  Co.,  Ltd.,  Canada. 

Also  announced  by  Mr.  Burns  were  the 
appointments  of  Robert  A.  Seidel,  executive 
vice  president,  to  assistant  to  the  president 
of  RCA;  and  Martin  F.  Bennett,  formerly 


MR.  ODORIZZI  MR.  WATTS  MR.  CASELLA 

vice  president,  merchandising,  to  vice  presi- 
dent, distribution,  reporting  to  Mr.  Odorizzi. 
All  assignments  are  effective  immediately. 

Mr.  Odorizzi  joined  RCA  in  1949  after 
12  years  with  Montgomery  Ward  &  Co., 
where  he  was  vice  president  and  general 
manager  of  the  mail  order  division.  While 
at  RCA,  he  has  been  vice  president  in 
charge  of  the  former  Victor  division,  op- 
erating vice  president  for  that  division, 
executive  vice  president,  corporate  staff  and 
a  member  of  the  RCA  board  of  directors. 

Mr.  Watts  came  to  RCA  in  1945  and  was 
elected  a  vice  president  in  1946  and  execu- 
tive vice  president,  electronic  products,  in 
1954.  In  1955  he  became  executive  vice 
president,  electronic  components.  Mr. 
Casella's  past  experience  includes  managing 
director  of  RCA's  Italian  subsidiary. 

Underwater  Unit  in  Production 

Underwater  tv  camera  housing  is  being 
produced  by  Sampson-Hall  (design  engineer 
Herb  Sampson  and  actor  Jon  Hall)  of  Costa 
Mesa,  Calif.  The  unit,  which  has  been 
turned  over  to  the  U.S.  Navy  for  testing, 
can  be  operated  at  a  depth  of  more  than 
1,000  feet  by  a  diver  or  remote  control. 
Sampson-Hall  also  manufactures  underwater 
housings  for  movie  cameras. 


118 


October  13,  1958 


K 

E  L  L  Y 

1  S 

C  O 

MING 

Broadcasting 

I  ft 


Ad  Age  gets  read 
right  now!" 


says  LES  MULLINS 
Advertising  Manager 
Burgermeister  Brewing  Corp. 


"The  informative  news  reporting  and  the 
analysis  of  controversial  subjects  by 
Advertising  Age  furnish  me  a  generous 
stimulant  for  thought.  That's  why  so  many 
Advertising  Age  items  get  clipped  in  my 
office,  are  circulated  through  our  organi- 
zation, and  then  filed  for  future  reference/7 


Whether  it's  for  the  news,  analyses,  ideas  or  reports  on 
current  trends  in  advertising  and  marketing — Ad  Age 
gets  read  every  week  by  most  of  the  important  people 
who  are  important  to  you.  It  gets  read — -and  "right  now" — 
by  those  who  influence  as  well  as  those  who  activate 
broadcast  advertising  and  marketing  decisions. 

Burgermeister  Brewing,  for  example,  relies  heavily  on 
television  and  radio  advertising.  Its  expenditures  for  spot 
tv  alone  topped  $1,421,000  in  1957,  and  $801,000  for  the 
first  half  of  1958* 

Every  week,  Ad  Age  gets  read,  clipped  and  circulated 
to  marketing -interested  executives  at  Burgermeister. 
Further,  392  paid-subscription  copies  blanket  the  agency 
handling  this  important  beer  account — BBD&O. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its 
tremendous  penetration  of  advertising  with  a  weekly 
paid  circulation  currently  reaching  almost  12,500  agency 
people  alone,  its  intense  readership  by  top  executives 
in  national  advertising  companies — and  you'll  recognize 
in  Advertising  Age  a  most  influential  medium  for 
swinging  broadcast  decisions  your  way. 

*  Television  Bureau  of  Advertising. 

2  00    EAST    ILLINOIS    STREET    •     CHICAGO     II,  ILLINOIS 

4  8  0    LEXINGTON    AVENUE     •     NEW    YORK    17,    NEW  YORK 

7  Year  (52  issues)  $3 


'k-IUennu' 


LES  MULLINS 

Selected  advertising  manager  for 
Burgermeister  Brewing  Corporation 
in  July,  1953,  Mr.  Mullins  had  his 
preparatory  experience  on  the 
ground  level  in  advertising  and 
merchandising.  A  native  San  Fran- 
ciscan, he  attended  the  University  of 
San  Francisco  and,  in  1949,  joined 
Burgermeister  where  he  initiated  a 
point-of  -  sale- merchandising  crew 
system  which  was  later  emulated 
by  many  competitors. 

In  1952,  Mr.  Mullins  was  named 
assistant  to  the  general  sales  man- 
ager, but  continued  the  supervi- 
sion of  the  merchandising  crew 
activities,  a  task  he  still  assumes. 
In  addition  to  his  merchandising 
activities,  Mr.  Mullins  directs  work 
on  the  Burgermeister  account  done 
by  the  firm's  agency— Batton,  Bar- 
ton, Durstine  &  Osborn. 

An  ardent  fan  of  professional  foot- 
ball and  other  sports,  Mr.  Mullins 
served  as  an  athletic  instructor 
under  Jack  Dempsey  for  the  Coast 
Guard  in  World  War  II. 


Broadcasting 


October  13,  1958    •    Page  119 


STATIONS 


CBS  GIVES  UP  ITS  HARTFORD  UHF 

•  Network  affiliates  with  WTIC-TV,  the  vhf  in  the  market 

•  Action  follows  pattern  NBC  set  in  going  vhf  in  Buffalo 


Uhf  television  suffered  another  blow  last 
week  as  CBS  announced  it  would  close  its 
ch.  18  WHCT  (TV)  Hartford,  an  inde- 
affiliate  with  WTIC-TV  Hartford,  an  inde- 
pendent v  on  ch.  3. 

WHCT  is  the  second  network-owned  u 
to  be  abandoned  in  the  past  six  weeks.  The 
move,  to  be  effective  Nov.  16,  follows  NBC's 
darkening  of  its  owned  and  operated  ch.  17 
WBUF  (TV)  Buffalo,  N.  Y.  [Lead  Story, 
June  16].  WBUF  went  off  the  air  Sept.  30. 

The  CBS  decision,  closely  guarded  until 
announced  Thursday,  confronts  NBC  with 
a  problem.  By  affiliating  WTIC-TV,  CBS 
leaves  NBC  with  an  owned  uhf  station  in  the 
area  (ch.  30  WNBC  [TV]  New  Britain) 
competing  against  one  local  v  (WTIC-TV) 
and  one  v  in  nearby  New  Haven  (WNHC- 
TV) — a  situation  akin  to  the  one  NBC 
found  intolerable  in  Buffalo.  In  the  Buffalo 
announcement,  NBC  officials  said  they  did 
not  feel  a  single  u  could  compete  with  mul- 
tiple v's. 

The  CBS-WTIC-TV  tie-up  also  gives  NBC 
another  problem:  where  to  turn  in  case  it 
decides  this  competitive  situation  is,  as  in 
Buffalo,  intolerable.  The  only  other  v  in 
the  area,  aside  from  WTIC-TV,  is  ch.  8 
WNHC-TV  New  Haven,  an  ABC-TV  affili- 
ate. In  Buffalo,  NBC  affiliated  ch.  2  WGR- 
TV  upon  closing  WBUF. 

NBC  had  no  immediate  comment  on  the 
CBS  action. 

CBS  Inc.  President  Frank  Stanton,  an- 
nouncing the  WHCT  decision,  said  it  was 
reached  "with  great  reluctance  and  regret," 
but  that  "to  ignore  the  opportunity"  to  af- 
filiate WTIC-TV  at  this  time  "would  have 
placed  the  network  at  the  grave  risk  of  a 
serious  competitive  disadvantage  for  the  in- 
definite future." 

He  did  not  refer  to  financial  losses  at  the 
uhf  station,  but  these  are  understood  to 
amount  to  more  than  one  million  dollars, 
including  the  investment  in  facilities.  CBS 
operated  the  station  more  than  two  years. 

Dr.  Stanton  said  that  "WHCT  has  been 
rendering  an  excellent  service  in  the  im- 
mediate Hartford  area.  In  the  last  year, 
however,  two  vhf  stations  also  have  been 


serving  Hartford  proper  and  the  general 
Hartford  area. 

"Recently  the  CBS-TV  network  was  of- 
fered the  opportunity  to  affiliate  with  WTIC- 
TV,  one  of  these  two  vhf  stations,  whose 
management  has  pioneered  in  broadcasting. 

"To  make  its  programs  more  widely  avail- 
able to  the  residents  of  the  important  Con- 
necticut River  Valley,  to  provide  greater 
coverage  to  its  network  advertisers  and 
because  of  decisive  network  competitive  con- 
siderations, the  network  felt  compelled  to 
affiliate  with  WTIC-TV  while  the  oppor- 
tunity was  still  available.  These  special  cir- 
cumstances led  to  the  decision  to  terminate 
operations  of  WHCT." 

Dr.  Stanton  said  that  it  was  CBS'  "cur- 
rent intention"  to  continue  with  its  other 
uhf  outlet,  ch.  18  WXIX  (TV)  Milwaukee, 
but  observers  considered  his  tone  a  cautious 
one.  He  pointed  out  that  WXIX  had  recent- 
ly moved  from  ch.  19  to  ch.  18  in  an  effort 
to  eliminate  technical  interference. 

"We  anticipate,"  he  said,  "that  the  public 
will  receive  improved  reception  from  this 
move,  but  the  full  results  cannot  be  assessed 
for  some  time.  Further,  the  acute  problem 
of  limited  availability  of  a  vhf  affiliation, 
present  in  Hartford,  is  absent  in  Milwaukee." 

This  reference  to  lack  of  "limited  avail- 
ability" of  vhf  affiliation  in  Milwaukee 
pointed  up  the  difference  between  the  two 
market  situations  as  regards  networks:  In 
Hartford  there  are  not  enough  v's  for  each 
network  to  have  a  vhf  outlet;  in  Milwaukee, 
NBC  and  ABC  both  have  vhf  affiliates  and 
ch.  6  WITI-TV  in  nearby  Whitefish  Bay  is 
an  independent  to  which  CBS  might  turn 
for  affiliation  if  it  decided  its  uhf  operation 
there  was  untenable.  WITI-TV  has  been 
sold  to  Storer  Broadcasting  Co.,  subject  to 
FCC  approval. 

Dr.  Stanton  made  clear  that  "CBS  is  still 
hopeful  about  the  future  of  uhf." 

He  said  CBS  would  look  for  another  uhf 
investment.  "We  continue  to  believe  that  in 
appropriate  circumstances,  uhf  can  provide 
a  fully  satisfactory  and  competitive  service," 
he  asserted.  "We  will  seek  another  uhf  in- 
vestment to  restore  the  full  permissible  sta- 


OIL  PROGRESS  WEEK — OCTOBER  12-18 


BIG 


In  little  ways  .  ..inVIM  ways,  too 
your  life  is  better  today  because 

ESSO  RESEARCH  g-^ 

WORKS  WONDERS  WITH  OIL  V*~~^/ 


Page  120 


October  13,  1958 


tion  ownership  quota  under  FCC  regula- 
tions." When  NBC  announced  last  June  its 
intention  to  close  its  Buffalo  uhf,  it,  too,  said 
it  would  look  for  another  one  to  buy  in  a 
more  favorable  situation.  So  far  it  hasn't 
found  it. 

It  was  understood  that  CBS  planned  to 
reassign  general  manager  Harvey  J. 
Struthers  and  as  many  as  possible  of  the 
other  WHCT  executives  to  new  duties  with- 
in the  CBS  organization  and  that  it  also 
would  make  every  effort  to  find  new  jobs 
for  those  whom  it  cannot  absorb. 

What  disposition  would  be  made  of  the 
WHCT  physical  facilities  was  not  immedi- 
ately disclosed. 

While  WTIC-TV  is  affiliating  with  CBS, 
its  radio  station  is  a  long-time  NBC  affiliate 
and  officials  said  this  association  would  con- 
tinue. CBS  Radio's  affiliate  in  Hartford  is 
WDRC;  this  affiliation  also  is  to  continue. 

Paul  W.  Morency,  president  of  Travelers 
Broadcasting  Service  Corp.  (WTIC-AM- 
TV),  said  that  with  a  background  of  CBS- 
TV  programs  WTIC-TV  would  expand  its 
local  originations  and  service  to  the  southern 
New  England  area.  William  B.  Lodge,  CBS- 
TV  vice  president  for  affiliate  relations  and 
engineering,  welcomed  WTIC-TV  to  the 
network,  citing  the  station's  high  standards 
and  noting  that  the  addition  would  make 
CBS-TV  programs  available  to  a  much 
larger  audience  and  would  improve  re- 
ception for  more  than  a  million  viewers. 

Carolina  Radio  Group  Formed; 
Pearson  Appointed  National  Rep 

A  new  sales  group  of  radio  stations  in 
North  Carolina  has  been  formed  with  John 
E.  Pearson  Co.  appointed  national  sales 
representative,  it  was  reported  last  week. 
Called  Carolina  Radio  Group,  stations  in- 
clude WTIK  Durham,  WFNC  Fayetteville, 
WKIX  Raleigh,  WCEC  Rocky  Mount, 
WRRF  Washington.  WGNI  Wilmington. 
WBBB  Burlington,  WSOC  Charlotte, 
WGBG  Greensboro,  WIRC  Hickory,  WSAT 
Salisbury  and  WTOB  Winston-Salem. 

A  group  rate  card  has  been  issued,  with 
the  advertiser  permitted  the  entire  12  sta- 
tions or  a  split  buy  of  those  within  the  east- 
ern part  or  western  part  of  the  state,  or  addi- 
tions to  either  group  for  flexibility.  Basic 
one-time  hourly  rate  on  the  full  group  is 
$800,  and  half  that  amount  ($400)  for  six 
stations.  For  a  one-minute  spot,  basic  rate 
for  the  group  is  $80,  for  six  outlets  $40. 

Harrv  L.  Welch,  WSAT,  is  president  and 
Tom  Morris,  WTIK,  national  sales  man- 
ager of  the  group.  Traffic  and  billing  will 
be  handled  by  the  group's  Durham  office 
in  WTIK's  building. 

WLOS  Stations  Appoint  PGW 

Appointment  of  Peters,  Griffin,  Wood- 
ward, station  representative  firm,  by  WLOS- 
AM-TV  Asheville,  N.  C.  is  being  an- 
nounced today  (Oct.  13).  The  stations  were 
acouired  recently  by  WTVJ  (TV)  Miami 
(Mitchell  Wolfson  is  president  and  majority 
owner).  PGW  represents  WTVJ  as  well  as 
WFGA-TV  Jacksonville  of  which  Mr.  Wolf- 
son  is  a  director  and  part-owner.  The  ap- 
pointment was  effective  Sept.  24.  WLOS 
operates  with  5  kw  daytime  and  1  kw 
night  on  1380  kc;  WLOS-TV  is  on  ch.  13. 

Broadcasting 


CONSTRUCTION  begins  this  month  on  the  WKRC-AM-TV  Cincinnati  building.  The 
two-story  structure,  located  on  Mt.  Auburn  near  WKRC-TV's  tower,  will  house 
offices,  two  tv  studios  and  three  radio  studios  equipped  with  new  broadcasting  gear. 
The  $1.5  million  project  will  take  about  10  months  to  complete. 


CHANGING  HANDS 

The  following  sales  of 
ANNOUNCED  station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WTPS,  WYLD  NEW  ORLEANS,  LA.  • 

WTPS  sold  to  Rounsaville  of  New  Orleans 
Inc.  by  the  New  Orleans  Times-Picayune 
and  States  &  Item  for  $200,000.  Rounsa- 
ville of  New  Orleans  in  turn  is  discussing 
sale  of  WYLD  to  Connie  B.  Gay,  also  for 
$200,000.  Sale  was  not  completed  as  of  last 
Friday.  The  New  Orleans  newspapers, 
now  under  common  ownership,  had 
agreed  to  sell  its  radio  station  and  withdraw 
its  appeal  from  the  FCC  ch.  4  New  Orleans 
decision  in  a  commitment  to  the  Justice 
Dept.  [Government,  July  21  et  seq.\. 

WTPS  is  on  940  kc  with  1  kw,  day,  500 
w,  night  directional,  and  is  affiliated  with 
MBS.  Other  Rounsaville  stations  are: 
WQXI  and  WATL-TV  Atlanta,  Ga.; 
WLOU  and  WTAM-TV  Louisville,  Ky.; 
WCIN  and  WSOK-TV  Cincinnati,  Ohio; 
WMBM  Miami  Beach  and  WTMP  Tampa, 
both  Fla.,  and  WVOL  Nashville,  Tenn. 
Five  out  of  seven  Rounsaville  radio  stations 
are  now  fulltime.  WYLD  is  on  600  kc  with 
1  kw,  day.  WTAM-TV  and  WSOK-TV  are 
non-operating  uhfs.  Connie  B.  Gay  (Town 
&  Country)  stations  are:  WTCR  Ashland, 
Ky.;  WFTC  Kinston,  N.  C,  and  KITE  San 
Antonio,  Tex.  Transactions  were  handled 
by  Blackburn  &  Co. 

WBRZ  (TV)  BATON  ROUGE,  LA.  •  Sold 
47%  to  Baton  Rouge  Broadcasting  Co.  by 
Lewis  Gottlieb  and  others  for  $548,000. 
Baton  Rouge  Broadcasting,  which  already 
owns  50%  of  WBRZ  (TV),  is  owned  by 
Douglas  L.  Manship  and  Charles  P.  Man- 
ship  Jr.,  each  35%,  and  others.  The  Man- 
ships  own  WJBO,  WBRL  (FM)  Baton 
Rouge  and  the  Baton  Rouge  Advocate  and 
State-Times.  WBRZ  is  on  ch.  2  affiliated 
with  NBC  and  ABC. 

KXEL  WATERLOO,  IOWA  •  Sold  to  Cy 
N.  Bahakel,  multiple  station  owner,  by  Josh 
Higgins  Broadcasting  Co.  for  in  excess  of 
$500,000.  Mr.  Bahakel  owns  WABG  and 
a  construction  permit  for  WABG-TV 
Greenwood,  as  well  as  WKOZ  Kosciusko, 
both  Mississippi,  WLBJ  Bowling  Green, 
Ky.,  WRIS  Roanoke  and  WWOD  Lynch- 


TRACK  RECORD  ON   STATION   SALES,  APPROVAL 

burg,  both  Virginia,  and  WKIN  Kingsport, 
Tenn.  The  application  for  this  sale  has 
been  filed  with  the  FCC.  KXEL  is  on  1540 
kc  with  50  kw  and  is  affiliated  with  ABC. 

WCMI  ASHLAND,  KY.  •  Sold  to  Fred 
Gregg,  interest  in  WLAP  Lexington,  Ky., 
by  Edwina  Broadcasting  Corp.  for  $150,- 
000.  Blackburn  &  Co.  handled.  WCMI, 
1340  kc  with  250  w,  is  with  CBS. 

KEBE  JACKSONVILLE,  TEX.  •  Sold  to 
Ray  Wells  and  Dudley  Waller,  formerly  of 
KVMA  Magnolia,  Ark.,   by  KEBE  Inc. 


for  $75,000.  Hamilton,  Stubblefield,  Twin- 
ing &  Assoc.  handled  the  sale.  KEBE  is  on 
1400  kc  with  250  w. 

The  following  transfers  of 

APPROVED 

«rriwvcu»  station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  137. 

KOMA  OKLAHOMA   CITY,  OKLA.  • 

Sold  to  Storz  Broadcasting  Co.  by  Burton 
Levine  and  others  for  $600,000.  Other  Storz 
stations:  WTIX  New  Orleans,  La.,  WHB 
Kansas  City,  Mo.,  WDGY  Minneapolis, 
Minn.,  and  WQAM  Miami,  Fla.  Comr.  Rob- 
ert Bartley  voted  for  a  McFarland  letter  in 
this  grant.  KOMA  is  on  1520  kc  with  50 
kw,  directional  antenna,  night. 

KFSA-TV  Staff  At  KNAC-TV 
As  Former  Ceases  Operations 

The  closing  of  KFSA-TV  Fort  Smith, 
Ark.,  Aug.  16  by  owner  Donald  W.  Reyn- 
olds so  that  he  could  buy  a  substantial 
minority  stock-holding  in  KNAC-TV  there 
[Changing  Hands,  Aug.  25]  has  resulted  in 
consolidation  of  the  two  stations'  staff. 

Walter  M.  Windsor,  vice  president-gen- 
eral manager,  KNAC-TV,  has  announced 
that  Rex  Hayes  is  commercial  manager;  Pat 
Porta,  program  director;  Robert  L.  McCay, 
production  manager;  Charles  Putnam,  pro- 
motion manager,  and  Rubin  L.  Masters  is 
chief  engineer. 

KNAC-TV,  now  the  only  tv  station  in 


jpilllllllMIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlim 


PACIFIC  NORTHWEST 

An  independent  daytimer  now  showing  a 
small  profit  under  absentee  ownership. 
Good  real  estate  and  a  fine  facility. 
Unusually  low  down  payment  of  $20,000 
with   long   payout  to   responsible  buyer. 


$95,000 


MIDWEST 

Outstanding  fulltime  facility  in  a  major 
midwest  market,  showing  good  profits  and 
heavy  with  assets.  Buyer  must  have 
substantial  cash  and  good  operating  record. 


TEXAS 

Profitable  daytimer  in  a  medium  Texas 
market.  Great  additional  potential  for  an 
owner-operator.  29%  down  with  reasonable 
terms  on  the  balance. 


$250,000 


$80,000 


NEGOTIATIONS 


FINANCING 


APPRAISALS 


Utackbwiyn  &  Company 


RADIO  -  TV  ■  NEWSPAPER  BROKERS 


WASHINGTON  D.  C. 
James  W.  Blackburn 

Jack  V.  Harvey 
Washington  Building 

STerling  3-4341 


CHICAGO 
H.  W.  Cassill 
William   B.  Ryan 
333  N.  Michigan  Avenue 
Financial  6-6460 


ATLANTA 

Clifford   B.  Marshall 
Stanley  Whitaker 
Healey  Building 
JAckson  5-1576 


WEST  COAST 
Colin   M.  Selph 
California    Bank  Bldg. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


=r  1 1 1 1 1 1 1 1 1  e  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 !  1 1 1  m  1 1  i  1 1 1 1 1 1 1 1 1 1 1 1 1  r  1 1 1 1  1 1 1 1  i  1 1  ■  1 1  ■  1 1  ■  f  1 1 1 1 1 1  i  1 1 1 1 1 1 1 1 1 1 1 1  ■  1 1 1 1 1 1 1 1 1 1  ( 1 1 1 1 1 1 1 1 1 1 1 1 1  i  1 1 1  ■  1 1 1 1 1  r  1 1 1 1 1  a  1 1 1 1 1 1  ■  j  1 1 1 1 1 1  m  i  jj  i  if  i  g  i  s 


Broadcasting 


October  13,  1958    •    Page  12] 


STATIONS  CONTINUED 


RETIREMENT  of  Bill  Pope,  (seated  1),  general  manager,  WENY  Elmira,  N.  Y.,  was 
announced  at  Gannett  Newspapers  Stations'  annual  executives  meeting  in  Rochester, 
N.  Y.,  Sept.  28-30.  Mr.  Pope  will  be  succeeded  Jan.  1,  1959  by  Dale  Taylor  (standing 
1).  Also  at  the  meeting  (seated  1  to  r) :  Max  M.  Everett,  president,  Everett-McKinney 
(Gannett  group  representative);  Glover  DeLaney,  Gannett  director  and  manager  of 
KOVR-TV  Stockton,  Calif.;  Dave  Milligan,  manager  of  WINR-AM-TV  Binghamton, 
N.  Y.;  Max  Shaffer,  manager,  WDAN-AM-TV  Danville,  111.;  Dorothy  Cotton, 
publicity-promotion  director,  WHEC  Rochester;  (standing  1  to  r):  Mr.  Taylor,  Lowell 
H.  MacMillan,  WHEC-AM-TV,  manager,  and  Richard  K.  Blackburn,  Gannett 
chief  engineer. 


Fort  Smith,  has  purchased  new  studios  and 
mobile  unit  and  increased  power  to  100  kw. 

Mr.  Reynolds  has  applied  to  the  FCC  to 
acquire  complete  ownership  of  KNAC-TV. 

WJRT  (TV)  Flint  Goes  on  Air 
As  ABC  Primary  Outlet  Oct.  12 

Michigan's  newest  television  outlet,  ch. 
12  WJRT  (TV)  Flint,  was  to  go  on  the  air 
yesterday  (Oct.  12)  with  a  5  p.m.  dedica- 
tory program. 

Licensed  to  WJR  The  Goodwill  Station 
Inc.,  WJRT  is  an  ABC  primary  affiliate. 
John  F.  Patt,  president  of  the  parent  cor- 
poration with  Worth  Kramer,  executive 
vice  president  and  general  manager,  were 
on  hand  for  the  dedication  along  with  sta- 
tion personnel,  talent  and  city  officials. 

A.  Donovan  Faust,  formerly  co-manager 
of  WENS  (TV)  Pittsburgh,  is  the  station 
manager. 

The  program  manager,  Franklin  C. 
Mitchell,  and  the  chief  engineer,  Clarence 
W.  Jones,  are  both  WJR  Detroit  veterans. 
Mr.  Mitchell  was  program  manager  of  the 
Detroit  radio  station  while  Mr.  Jones  headed 
the  research  and  development  section.  Sales 
manager  of  WJRT  is  James  P.  White.  Frank 
Benesh,  the  news  director,  and  Lee  Murray, 
the  women's  director,  were  in  similar  ca- 
pacities at  WN EM-TV  Bay  City,  Mich. 

WJRT  will  operate  at  316  kw  visual, 
158  kw  aural.  In  addition  to  ABC  pro- 
gramming, 37  hours  of  local  shows  weekly 
are  planned. 

Chicago  Fms  Plan  Discussion 
On  Aiding  Surveys  by  FC&B 

A  move  was  underway  last  week  for  a 
meeting  of  Chicago  fm  stations,  based  on 
initiative  taken  by  Foote,  Cone  &  Belding, 
which  has  evinced  interest  in  that  part  of 
the  aural  medium. 

Research  department  of  that  agency  has 
been  looking  into  the  possibility  of  devising 
an  fm  survey  for  future  use  of  its  clients. 
The  "pilot  project"  has  been  under  wraps 

Page  122    •    October  13,  1958 


for  three  months  [Closed  Circuit,  Aug.  4]. 

Fm  station  operators  are  being  sounded 
out  on  a  proposal  to  at  least  partly  subsidize 
such  a  study.  FC&B  has  been  quietly  gath- 
ering data  on  the  Chicago  fm  situation.  The 
meeting  is  expected  to  be  arranged  within 
the  next  fortnight. 


Science  Service  Plan 
Readied  by  NBC  O&O's 

The  13  am  and  television  stations  owned 
by  NBC  in  eight  cities  will  combine  their 
resources  and  facilities  for  six  weeks  or 
more  to  present  groups  of  programs  de- 
signed to  stimulate  interest  in  scientific 
careers  among  youngsters  in  high  schools, 
junior  high  schools  and  elementary  schools. 

The  project,  titled  "Science  Calling," 
was  announced  in  New  York  by  P.  A. 
(Buddy)  Sugg,  executive  vice  president  in 
charge  of  NBC-owned  stations.  He  reported 
that  at  least  200  hours  of  program  time 
and  3,500  public  service  announcements 
will  be  devoted  to  the  undertaking.  The  pro- 
gramming will  begin  on  some  stations  this 
week  and  others  later  this  month  and  in 
November. 

Mr.  Sugg  observed  that  although  the 
Science  Calling  project  has  the  overall  theme 
of  helping  youngsters  to  develop  an  interest 
in  science,  each  station  will  not  follow  the 
same  procedures.  In  each  community,  ac- 
cording to  Mr.  Sugg,  a  station  will  work 
with  educational  agencies  to  determine  area 
needs  and  arrange  appropriate  programs. 

Subject  matter  will  include  the  need  for 
better  science  education  on  all  levels,  prog- 
ress in  scientific  research,  contributions  of 
science  to  industry  and  opportunities  for 
science  careers.  Program  formats  will  in- 
clude lectures  by  engineers  and  educators, 


-STATION  PROFIT  &  LOSS — 

►  The  Houston  Post  Co.,  publisher  of 
the  Houston  Post  and  licensee  of  KPRC- 
AM-FM-TV,  considers  its  tv  franchise  to 
be  worth  $20,000,  according  to  a  balance 
sheet  as  of  Aug.  3 1  filed  at  the  FCC  last 
week  in  the  company's  application  for 
sale  of  KPRC-FM  to  Paul  E.  Taft  for 
$20,000  [At  Deadline,  Oct.  6]. 

The  Post  Co.  listed  total  assets  of  $12,- 
016,452,  including  $5,322,846  current, 
$1,013,121  other,  $5,113,162  fixed  and 
$547,321  deferred.  The  tv  franchise  was 
listed  as  an  intangible. 

The  company  liabilities  included 
$752,846  current,  $39,511  deferred,  $1,- 
075,032  accrued  and  long-term  debt  of 
$1,792,500.  Capital  stock  was  listed  as 
$4,800,000  preferred,  $400,000  common. 

Earned  surplus  not  reserved  was  $2,- 
494,647  and  undivided  profits  $1,654,- 
914.  Dividends  for  preferred  stock  were 
$3,156,571  after  taxes. 

The  purchaser,  Paul  E.  Taft,  listed 
total  assets  of  $575,000,  total  liabilities  of 
$220,000  and  a  net  worth  of  $455,000. 

►  Northwest  Publications  Inc.  (Ridder 
Publications),  multiple  radio-tv  and 
newspaper  owner,  showed  a  capital  and 
net  worth  of  $7,800,000  out  of  total  as- 
sets of  $15,040,000  for  the  12  months 
ending  June  30. 

The  figures  were  revealed  in  a  balance 
sheet  filed  with  application  for  FCC  li- 
cense renewal  of  the  company's  WDSM 
Superior,  Wis.  Assets  included  $6,540,- 
000  current  and  $8,124,000  fixed.  Total 
liabilities  were  $7,240,000,  including  $4,- 


065,000  current,  $3  million  in  long  term 
notes  and  $175,000  in  other  liabilities. 

►  An  earned  surplus  of  $3,168  and  a 
donated  surplus  of  $70,000  were  listed  on 
a  July  31  balance  sheet  filed  last  week  by 
WMAM  and  WMBV-TV  Marinette, 
Wis.,  for  renewal  of  license  of  WMBV- 
TV. 

Liabilities  for  the  Marinette  stations 
included  $261,640  in  notes  payable,  $47,- 
532  in  accounts  payable  and  $43,254  in 
accrued  interest  payable.  Total  assets 
were  listed  as  $522,199  of  which  $86,- 
510  were  current  assets.  The  stations, 
controlled  by  the  Evening  Telegram  Co. 
(Morgan  Murphy),  are  associated  in 
ownership  with  the  Morgan  Murphy- 
Walter  C.  Bridges  interests,  multiple  ra- 
dio-tv ownership  group. 

►  WEAU-AM-FM-TV  Eau  Claire,  Wis., 
had  an  earned  surplus  of  $615,991  as  of 
July  31,  according  to  a  balance  sheet 
filed  last  week  with  application  for  re- 
newal of  WEAU-TV's  license.  Of  that 
amount,  $64,347  is  net  profit  since  Jan.  1. 

The  Eau  Claire  stations  showed  cur- 
rent assets  of  $336,621  and  total  assets 
of  $888,790,  of  which  $57,630  were 
listed  as  stock  in  other  corporations. 

Current  liabilities  totaled  $73,034. 
Other  liabilities  included  a  note  for 
$137,458.  Besides  its  earned  surplus,  the 
company  listed  a  capital  surplus  of  $25,- 
000. 

The  stations  are  part  of  the  Morgan 
Murphy-Walter  C.  Bridges  interests,  mul- 
tiple radio-tv  ownership  group. 


Broadcasting 


RADIO  SHRUGS  OFF 

CIRCUIT-SHATTERING  VIBRATION 

thanks  to  printed  circuits  of  COPPER  ! 


Jiggling  for  five  punishing  hours  in 
a  paint-store  mixing  machine,  this 
sturdy  little  radio  by  RCA  Victor 
plays  gaily  on.  Secret  of  its  amazing 
stamina?  Instead  of  conventional 
wiring,  with  scores  of  individually- 
soldered  connections,  it  has  "printed 
circuits"  of  copper  foil  snugly  lami- 
nated to  a  nonconductive  board. 
In  making  most  printed  circuits,  the 
desired  circuit  pattern  is  printed  on 
paper-thin  copper  foil  with  acid- 
resistant  inks.  Then  unwanted  areas 
of  copper  are  etched  away  so  that 
only  the  circuit  remains,  permanently 
bonded  to  the  baseboard. 


Printed  circuit  of  copper  on  baseboard, 
before  components  are  assembled. 

The  paper-thin  copper  used  is 
"Electro-Sheet",  developed  by  Ana- 
conda 25  years  ago  and  finding  new 


applications  ever  since.  In  many 
millions  of  TV's,  radios,  and  machine 
controls  in  use  today,  printed  circuits 
have  replaced  a  maze  of  conventional 
wiring.  Numerous  and  costly  hand 
assembly  operations  have  been  elimi- 
nated. All  electrical  connections  are 
soldered  in  one  "dip"  operation. 
Rejects  are  minimized.  Space  and 
weight  are  saved.  The  public  gets 
better,  easier-to-service,  more  durable 
products  all  around. 
And  you're  going  to  be  getting  more 
of  them!  Industry  leaders  consider  a 
500%  increase  in  printed  circuitry— 
above  the  tremendous  acceptance 
enjoyed  today— a  virtual  certainty 
within  the  next  few  years.  Instrument 
panels  of  some  automobiles  already 
use  printed  circuits;  soon  electric 
ranges  will,  too,  as  well  as  air  condi- 
tioners, office  machines,  and  commu- 
nications equipment  of  many  kinds. 
In  fact,  almost  everything  that  uses 
complicated  electric  wiring  can  be 
made  more  trouble-free  with  printed 
circuits. 

The  pioneering  of  "Eleetro-Sheet" 
for  printed  circuits  is  typical  of 


Anaconda's  endless  quest  for  "some- 
thing better."  It's  reflected  through- 
out the  entire  Anaconda  line  of  non- 
ferrous  metals  and  metal  products  for 
home,  farm,  and  industry. 

"Electro-Sheet"  is  electro-deposited  copper  produced 
in  weights  from  Yi  to  7  ounces  per  square  foot 
(.0007"  to  .0098"  thick)  in  widths  up  to  6i"  and  in 
lengths  limited  only  by  handling  facilities.  A  booklet 
on  "Electro-Sheet"  is  available  simply  by  writing 
to  Anaconda  at  25  Broadway,  New  York  i,  N.  Y. 


The 

AnacondA 

Company 


The  American  Brass  Company 
Anaconda  Wire  &  Cable  Company 
Andes  Copper-Mining  Company 
Chile  Copper  Company 
Greene  Cananea  Copper  Company 
Anaconda  Aluminum  Company 
■  Anaconda  Sales  Company 
International  Smelting  and 

Refining  Company 
Cochran  Foil  Corporation 

58256  A 


Broadcasting 


October  13,  1958    •    Page  123 


STATIONS  CONTINUED 


more 
in  view! 


Nielsen  #3  reports  more 
growth  in  Rochester,  N.Y. 

ONLY  WROC-TV  can  guarantee  maxi- 
mum circulation  throughout  the  13- 
county  Rochester,  N.Y.  area... 

MARKET  COVERAGE 

Homes  reached  monthly  —  26.5% 
MORE  than  other  Rochester  station. 
Homes  reached  once  a  week — 20.8% 
MORE  than  other  Rochester  station. 

DAYTIME  CIRCULATION 

Homes  reached  once  a  week — 24.7% 
MORE  than  other  Rochester  station. 
Homes  reached  daily  average — 38.8% 
MORE  than  other  Rochester  station. 

NIGHTTIME  CIRCULATION 

Homes  reached  once  a  week — 20.8% 
MORE  than  other  Rochester  station. 
Homes  reached  daily  average — 28.8% 
MORE  than  other  Rochester  station. 

Represented  Nationally  by  Peters.  Griffin  and  Woodward 
Sources:  Sales  Management  '58,  Nielsen  =3.  Spring  '58 


WROC-TV 


NBC-ABC  CHANNEL  5 
ROCHESTER,  NEW  YORK 


|TJs,»i,..    A  TRANSCONTINENT  STATION 

WROC-TV,  Rochester,  N.  Y.  •  WSVA,  WSVA-IV.  Harrisonburg,  Va. 
WGR,  WGR-TV,  Buffalo  •  WNEP  TV,  Scranton/Wilkes-Barre. 


)n$t  like  the  pied  y'ipei 
and  h\$  fife  .  .  . 


people  lyr^y^ 

REACT 
to  the 

voice  and  vision 
of  NBC  in 

South  Bend  -  Elkhart 

call  Petry  today! 


WNDU-TV 

BERNIE  BARTH  &  TOM  HAMILTON 


CHANNEL  16 


(3ATELI  N  ES         Newsworthy  News  Coverage  by  Radio  and  Tv 


McALESTER — Although  convicted  kidnaper 
Marvin  Albert  Walstrom  refused  to  talk  to 
reporters  after  his  Sept.  30  capture,  just 
prior  to  being  sentenced  he  asked  to  see 
C.  J.  McDonald,  news  director,  KCCO 
Lawton,  Okla.  Immediately  after  the  kid- 
naper was  sentenced  to  10  years  in  Okla- 
homa State  Penitentiary,  McAlester,  Mr. 
Lawton  taped  a  five-minute  interview  in 
which  the  convicted  man  gave  a  descrip- 
tion of  the  kidnaping. 

CLINTON — The  dynamiting  of  a  high 
school  in  this  Tennessee  town  Oct.  5  was 
covered  for  NBC  by  WATE-AM-TV  Knox- 
ville,  Tenn.  The  station's  newsmobile  was 


on  the  scene  in  about  an  hour  after  the 
blast.  That  same  afternoon  WATE-TV 
aired  a  15-minute  program  containing  films 
of  the  damage. 

MINNEAPOLIS — Gov.  Orval  E.  Faubus  of 
Arkansas  has  received  an  invitation  from 
WTCN-AM-TV  Minneapolis  to  visit  the 
city  and  "explain  to  us  in  the  north  the 
reason  for  the  [integration]  stand  of  one  of 
our  sister  states."  The  stations  have  made 
next  Saturday's  (Oct.  18)  Opinion  Please 
(6-7  p.m.)  available  to  the  governor.  As 
of  last  Friday  (Oct.  10)  no  reply  had  been 
received  by  WTCN-AM-TV  from  the  office 
of  Gov.  Faubus. 


panel  discussions,  interviews,  documen- 
taries, news  features,  dramatic  shows  and 
remote  pickups  from  classrooms,  labora- 
tories and  other  places  of  scientific  interest. 

The  stations  participating  in  Science  Call- 
ing are  WRCA-AM-TV  New  York,  WRCV- 
AM-TV  Philadelphia,  WRC-AM-TV  Wash- 
ington, WKNB-WNBC-TV  Hartford-New 
Britain,  WAMP  Pittsburgh,  WMAQ-WNBQ 
(TV)  Chicago,  KRCA  Los  Angeles  and 
KNBC  San  Francisco. 

Nearly  Half  of  Los  Angelinos 
Have  Fm  Sets,  Pulse  Discovers 

Nearly  half  (48.7%)  of  the  families  in  the 
greater  Los  Angeles  area  own  fm  receivers 
and  more  than  two-thirds  (69%)  of  them 
listen  to  fm  at  least  once  a  week,  largely  in 
the  evening  hours,  according  to  a  special 
survey  of  1,000  families  made  in  August  by 
Pulse.  The  average  fm  listener  is  in  the  18- 
49  age  group,  with  only  17%  of  them  under 
18  and  only  12%  over  50,  but  about  35% 
in  each  age  bracket  18-34  and  35-49. 

Fm's  program  policies  rather  than  tech- 
nical performance  is  what  attracts  most 
listeners  to  the  medium,  the  survey  revealed. 
Good  music  was  given  by  half  (50.7%)  of 
the  respondents  as  their  reason  for  listening 
to  fm,  with  another  14.6%  replying  "better 
programming"  and  30.8%  "fewer  commer- 
cials." '  Good  reception"  was  the  motive  of 
14.2%  and  another  2.5%  mentioned  fm's 
static-free  quality. 

Supporting  the  "good  music"  replies,  the 
fm  listeners  listed  stations  whose  schedules 
are  predominantly  in  the  classical  and  semi- 
classical  music  category  as  those  listened  to 
in  the  previous  week  and  tuned  in  most  fre- 
quently. Paradoxically,  an  all-jazz  fm  sta- 
tion ranked  high  in  listenership. 

Heads  of  fm  families  are  mostly  profes- 
sional men  (24%)  executives  (17%)  sales- 
men (12%)  or  skilled  craftsmen  (13%); 
41%  have  incomes  in  the  $4,000-$7,000 
group,  29%  in  the  $7,000-$  10,000  group, 
15%  over  $10,000  and  only  8%  under  $4,- 
000,  the  southern  California  survey  showed. 

Redlegs  on  WLWT  (TV)  Until  '61 

Cincinnati  Redlegs  baseball  games  will  be 
telecast  by  WLWT  (TV)  there  1959  through 
1961,  John  T.  Murphy,  tv  vice  president  of 
owner,  Crosley  Broadcasting  Corp.,  jointly 


announced  with  Gabe  Paul,  vice  president- 
general  manager,  Cincinnati  Baseball  Club 
Co.  and  John  Hesselbrock,  vice  president- 
general  manager  of  sponsor,  Hudepohl 
Brewing  Co.  WLWT  has  carried  53  Red- 
legs  games  each  year  since  1956. 

Hudepohl's  agency  is  Stockton,  West. 
Burkhart  Inc.,  Cincinnati. 

WKBN-TV  the  Giftie  Gave  'Em 
To  See  Selves  as  Tv  Saw  'Em 

Tv  films  shot  secretly  last  Monday  (Oct. 
6)  at  a  luncheon  of  the  Mahoning  County 
(Ohio)  Bar  Assn.  were  introduced  as  evidence 
against  Canon  35  of  the  American  Bar  Assn. 
Sid  Davis,  news  director  of  WKBN-TV 
Youngstown,  showed  the  film  before  the 
luncheon  was  over  in  a  demonstration  of 
tv's  ability  to  record  trials  without  disturb- 
ing proceedings. 

The  films  were  taken  while  Mr.  Davis 
spoke  to  the  bar  group  on  the  fact  that 
Canon  35,  with  its  radio-tv  ban,  actually 
prejudges  the  case  of  broadcasting  vs.  the 
bar.  Only  a  few  bar  members  were  aware 
the  proceedings  were  being  telecast. 

REPRESENTATIVE  APPOINTMENTS 

WPDX  Clarksburg,  W.  Va.,  appoints  John 
E.  Pearson  Co.,  N.  Y. 

Key  Chain  Stations  (WKCB  Berlin  and 
WBNC  Conway,  both  New  Hampshire) 
name  Breen  &  Ward,  N.  Y. 


Page  124    •    October  13,  1958 


Broadcasting 


PERSONNEL  RELATIONS 

NBC-AFTRA  World  Pact  Sets  Replay  Precedent 


A  precedent-making  agreement  was 
reached  last  week  between  NBC  and  the 
American  Federation  of  Television  &  Radio 
Artists  providing  for  payment  to  tv  perform- 
ers of  additional  fees  when  recordings  of 
their  programs  are  re-played  on  tv  in  cer- 
tain foreign  countries. 

The  agreement,  announced  last  week  by 
Donald  F.  Conaway,  national  executive  sec- 
retary of  AFTRA,  and  Alfred  R.  Stern,  di- 
rector of  international  operations  for  NBC, 
divides  the  world  into  five  tv  areas — The 
British  Isles  and  Cyprus;  Free  Europe; 
Africa  and  the  Isle  of  Madagascar;  the  Far 
East  and  Latin  America.  The  fee  to  be  paid 
the  performer  is  dependent  upon  the  number 
of  tv  sets  in  each  area,  and  it  is  estimated 
that  if  the  recording  in  which  he  appeared  is 
re-played  in  all  areas,  he  would  receive  45  % 
of  the  original  payment.  The  area  embracing 
the  British  Isles,  for  example,  where  the 
heaviest  saturation  of  sets  exists,  would  be 
rated  a  20%  of  the  original  fee. 

Fees  are  retroactive  to  June  18,  1957. 
The  agreement  is  for  two  years,  running 
from  September  1958  to  September  1960, 
or  the  expiration  of  the  Network  Television 
Code  (contract),  whichever  is  later. 

It  was  pointed  out  repayment  fees  covered 


MR.  CONAWAY 


MR.  STERN 


in  the  agreement  will  apply  up  to  150% 
of  the  minimum  AFTRA  fees  in  the  U.S. 
The  agreement  is  conditional  upon  the  per- 
former agreeing  to  accept  the  fees  and  does 
not  prejudice  or  affect  the  right  of  any  per- 
former to  reject  the  payment  provided  and 
to  arbitrate.  This  provision  opens  the  way 
for  high-priced  talent  to  bargain  for  fees  in 
excess  of  those  stipulated  in  the  agreement. 

AFTRA  now  is  expected  to  try  to  reach 
similar  agreements  with  CBS  and  ABC.  It 
is  believed  that  the  union  concentrated 
initially  on  NBC  because  that  network  re- 
portedly has  been  the  most  active  in  expos- 
ing records  of  its  U.S.  programs  abroad. 


NLRB  Hearing  on  Videotape 
Held  Up  for  AFTRA  Negotiations 

A  National  Labor  Relations  Board  hear- 
ing on  a  petition  by  the  American  Federa- 
tion of  Television  &  Radio  Artists  to  hold 
an  election  among  performers  to  select  a 
single  union  in  the  videotape  commercial 
field  was  adjourned  last  Tuesday  for  a  period 
of  approximately  two  weeks. 

The  decision  to  adjourn  the  hearing  was 
agreed  upon  by  various  parties  concerned 
in  order  to  permit  AFTRA  to  resume  its 
negotiations  with  networks  and  the  tran- 
scription industry  on  a  new  contract. 
AFTRA's  petition  for  an  election  is  being 
opposed  by  the  Screen  Actor's  Guild,  the 
Screen  Extras  Guild  and  the  three  tv  net- 
works. 

The  hearing  was  conducted  for  eight  days 
during  which  personnel  from  the  various 
unions  and  networks  gave  testimony  [Per- 
sonnel Relations,  Oct.  6].  NLRB  ex- 
aminer John  J.  Carmody  has  been  collecting 
the  testimony,  which  will  be  forwarded  to 
the  board  in  Washington  for  a  decision. 

AFTRA    and   the    networks    met  last 


ON  THE  SPOT  RECORDING  ^j* 

I  TAPE 


•  FULLY  TRANSISTORIZED 

•  LIFETIME  BATTERY 

•  FLAT  TO  10,000  CYCLES 


Where  you  go.  Mini- 
tape  goes,  with  its 
own  power  and  pre- 
cision recording  unit 
in  one  compact  alu- 
minum case.  Sports, 
crime,  special  events 
. . .  no  other  recoider 
can  do  the  job  of 
Minitape.  Quality 
equal  to  finest  AC- 
operated  units.  Get 
all  the  facts  about 
Minitape  today! 


STANCIL-HOFFMAN  CORP. 

921  N.  Highland  Ave.  •  Hollywood  38,  Calif. 


Wednesday  to  discuss  the  union's  proposal 
for  a  new  contract  to  replace  the  pact  ex- 
piring on  Nov.  15.  Network  negotiators 
were  reported  to  be  highly  dissatisfied  with 
the  union's  "excessive"  demands,  including 
a  basic  10%  wage  increase  and  other  pro- 
visions [Personnel  Relations,  Sept.  29]. 
The  networks  have  not  as  yet  offered  coun- 
ter-proposals. Negotiation  sessions  are  sched- 
uled today  (Oct.  13),  tomorrow  and 
Wednesday. 

Judge  Refuses  to  Dismiss  Move 
To  Validate  Trust  Funds  in  N.Y. 

A  decision  denying  either  dismissal  or 
postponement  of  the  petition  of  trustee 
Samuel  R.  Rosenbaum  for  a  court  determin- 
ation in  support  of  the  validity  of  the  Music 
Performance  Trust  Funds  was  handed  down 
last  Wednesday  by  New  York  Supreme 
Court  Justice  Henry  Epstein. 

Justice  Epstein's  ruling  came  on  a  motion 
by  a  group  of  defendants,  asking  the  court 
to  refrain  from  acting  until  final  determina- 
tion of  lawsuits  brought  against  the  trust 
funds  in  California.  The  defendants  included 
40  New  York  musicians,  nine  record  man- 
ufacturers and  13  tv  film  distributors. 

Trustee  Rosenbaum's  petition,  in  effect, 
asked  the  court  to  rule  whether  he  was  per- 
forming a  valid  job  in  the  administration  of 
the  trust  funds.  The  trust  funds  are  set  up 
under  the  laws  of  New  York  State  but 
their  legality  has  been  challenged,  largely 
by  a  group  of  dissident  west  coast  musicians 
who  formerly  belonged  to  the  American 
Federation  of  Musicians. 

Justice  Epstein  observed  that  "various 
aspects  of  this  matter  have  been  sent  up 
and  down  the  judicial  ladders  of  California" 
and  there  "is  no  compelling  or  even  persua- 
sive reason  to  force  the  trustee  to  submit  to 


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Broadcasting 


October  13,  1958    •    Page  125 


PERSONNEL  RELATIONS  continued 


PROFESSIONAL  SERVICES 


the  jurisdiction  in  California  and  abandon 
the  jurisdiction  in  New  York."  He  added: 
"The  benefits  of  the  trusts  are  for  all 
musicians  in  the  country  and  not  just  those 
in  California  or  those  employed  in  making 
recordings.  These  are  undisputed  facts 
which  weigh  heavily  on  the  conscience  of  the 
court  when  the  trustee  brings  this  proceed- 
ing in  New  York  for  a  declaration  of  his 
status  and  the  validity  of  the  trusts." 

AFM  Tries  New  Tactic 
Against  MGA  Film  Pact 

Fighting  to  regain  control  of  musical  em- 
ployment at  the  major  motion  studios,  the 
American  Federation  of  Musicians  last  week 
sought  to  upset  the  requirement  that  mu- 
sicians employed  by  film  producers  must 
become  members  of  the  Musicians  Guild  of 
America.  MGA  is  a  new  union  which  last 
summer  won  an  NLRB  election  as  collective 
bargaining  agent  for  musicians  employed 
by  the  major  studios. 

AFM  filed  charges  of  unfair  labor  against 
MGA,  the  Motion  Picture  Producers  Assn. 
and  the  eight  member  motion  picture  com- 
panies with  whom  MGA  has  contracts,  ac- 
cusing MGA  and  the  companies  of  violating 
the  National  Labor  Relations  Act  by  at- 
tempting to  force  musicians  to  join  the 
guild  illegally. 

Concurrently,  nearly  500  musicians  em- 
ployed by  the  major  studios,  almost  half  the 
number  who  voted  in  the  NLRB  election  of 
studio  musicians,  signed  a  petition  asking 
for  another  secret  ballot  election  designed  to 
deny  MGA  the  right  to  negotiate  or  ad- 
minister union  security  provisions  (requir- 
ing musicians  hired  by  the  companies  to 
join  MGA)  in  their  contracts. 

AFM,  supporting  the  action  of  the  mu- 
sicians signing  that  petition,  sent  telegrams 
to  MPPA  and  the  individual  motion  picture 
companies  asking  them  to  "cease  requiring 
membership  in  MGA  as  a  condition  of  em- 
ployment* 

Noting  that  the  union  security  clause  is 
customary  in  union  contracts,  Cecil  F.  Read, 
chairman  of  MGA,  declared  that  if  AFM  is 
successful  in  upsetting  MGA  contracts  with 
the  motion  picture  studios,  it  would  open 
the  door  for  others  to  eliminate  these  pro- 
visions and  that  would  be  "very  bad  for 


American  labor."  AFM  is  "trying  to  set  up 
its  own  private  right  to  work  clause,"  he 
stated. 

MGA  also  has  filed  charges  with  NLRB 
accusing  AFM  of  using  "coercion,  duress 
and  fraud"  in  obtaining  signatures  to  the 
petition.  The  requirement  that  musicians 
emp.oyed  by  the  motion  picture  producers 
join  MGA  does  not  rule  out  AFM  members 
so  far  as  MGA  regulations  are  concerned, 
but  the  AFM  bylaw  forbidding  dual  union- 
ism does  prohibit  an  AFM  member  from 
joining  MGA.  Explusion  hearings  against 
about  100  members  of  AFM  Local  47  in 
Hollywood,  charged  with  attending  a  meet- 
ing of  MGA,  are  being  held  up  pending  a 
court  ruling  on  a  request  for  a  permanent 
injunction  against  such  a  hearing  until  the 
legality  of  the  bylaw  can  be  tested  in  the 
courts. 

30  Pages  at  NBC  Hollywood 
Win  Wage  Boosts  After  Strike 

Pages  at  NBC  Hollywood  won  wage  in- 
creases last  week  after  a  strike  that  began 
shortly  before  5  p.m.  Wednesday  (Oct.  8) 
and  was  ended  shortly  after  5  a.m.,  Thurs- 
day. 

Under  a  verbal  agreement  reached  by 
NBC  and  NABET  after  an  all-night  session, 
the  pages,  who  had  been  getting  $225  a 
month,  will  now  receive  $238.33  a  month 
to  start,  going  to  $273  after  six  months. 
Senior  pages,  now  getting  $240-$250,  will 
receive  $281.57  as  beginning  wages  and 
go  to  $303.33  after  six  months.  Pay  for 
schedulers  was  increased  from  $250  to  $325 
a  month.  About  30  pages  are  covered  by 
the  new  terms,  which  also  provide  vaca- 
tions with  pay,  life  insurance  and  retirement 
benefits. 

When  the  pages  walked  out,  they  set  up 
picket  lines  around  NBC  studios  and  asked 
other  NABET  members  to  respect  them. 
The  technical  crew,  however,  stayed  on  the 
job  until  5:30  p.m.  to  put  on  the  initial 
broadcast  of  the  Milton  Berle  Show  before 
joining  the  walkout. 

This  was  the  only  live  program  originat- 
ing from  Hollywood  that  evening.  Super- 
visory personnel  got  the  network's  filmed 
and  taped  shows  on  the  air  without  notice- 
able mishap. 


Richards  Assoc.  Now  in  New  York 

Richards  Assoc.,  Washington,  D  C,  pub- 
lic relations  firm  has  opened  a  new  office 
at  10  Rockefeller  Plaza,  New  York,  man- 
aged by  Frank  Zuzulo,  former  MBS  public 
relations  director.  President  Robert  K. 
Richards  stated  that  growing  requirements 
of  clients  in  the  New  York  area  necessi- 
tated the  step.  Mr.  Zuzulo,  who  was  with 
Mutual  for  12  years,  most  recently  directed 
national  product  publicity,  merchandising 
and  promotion  for  major  clients  of  the  Ed- 
win C.  Lee  public  relations  organization  in 
New  York. 

Kittner  Becomes  Law  Partner 

The  Washington  law  firm  of  McKenna  & 
Wilkinson  last  week  announced  that  Joseph 
M.  Kittner,  who  has  been  associated  with 
the  organization  since  1956,  has  become  a 
partner.  Mr.  Kittner  was  at  one  time  as- 
sistant chief  of  the  FCC  Broadcast  Bureau. 
McKenna  &  Wilkinson  also  reported  that 
Robert  W.  Coll  is  now  associated  with  the 
firm. 

Tuhy  Services  in  Washington 

Funeral  services  were  held  last  Tuesday 
(Oct.  7)  for  Washington  radio-tv  attorney 
Stephen  Tuhy  Jr.,  50,  who  died  of  leukemia 
Oct.  3.  He  had  been  in  poor  health  for 
some  months  and  had  not  been  active  in 
his  practice  for  about  two  months.  Mr. 
Tuhy  began  his  own  radio-tv  practice  in 
1948  after  service  as  an  associate  in  the 
Washington  law  firm  of  Hayes  &  Hayes 
from  1944.  He  joined  the  FCC  upon  his 
graduation  from  George  Washington  U. 
Law  School  in  1935  and  was  a  trial  attor- 
ney in  the  Broadcast  Bureau's  hearing  di- 
vision when  he  left  the  FCC  in  1944.  He 
is  survived  by  his  wife  Margaret,  four 
daughters  and  a  son. 

Attorney  Young  Is  Heart  Victim 

Verne  R.  Young,  48,  Washington  com- 
munications lawyer  since  1935,  died  Oct.  4 
after  a  heart  attack.  Burial  was  last  Tuesday 
(Oct.  7)  in  National  Memorial  Park,  Falls 
Church,  Va.  Mr.  Young,  a  native  of  Rush- 
ville,  111.,  joined  the  old  Federal  Radio  Com- 
mission in  1931.  He  left  in  1935  to  as- 
sociate in  law  practice  with  Philip  G. 
Loucks.  The  firm  is  now  Loucks,  Zias, 
Young  &  Jansky.  Mr.  Young  received  his 
law  degree  from  the  Washington  College 
of  Law  (now  part  of  American  U.),  in  1935. 
He  leaves  a  widow,  Anne,  and  two  children. 

PROFESSIONAL  SERVICES  SHORTS 

General  Artists  Corp.'s  GAC-TV  named  by 
Mike  Stokey  Enterprises  to  represent 
producer's  Pantomime  Quiz  series  for  net- 
work sales.  Also  agreed  upon:  that  Mr. 
Stockey  turns  over  to  GAC-TV  all  pro- 
grams and  program  plans  for  development 
and  that  GAC  in  turn  will  assign  Mr.  Stokey 
several  of  its  ideas  for  execution.  Besides 
Pantomime  Quiz,  Mr.  Stokey  has  packaged 
Stage  Action  and  Author,  Author. 

Herold  Radio  &  Electronic  Corp.,  Mount 
Vernon,  N.  Y.,  names  Samuel  Weiss  & 
Assoc.  as  public  relations  counsel. 


United  Press  International  CT 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  d  


Page  126    •    October  13,  1958 


Broadcasting 


AWARDS 


WAIR,  WGAI  Each  Get  5  Awards 
In  N.  C.  AP  News  Competition 

WAIR  Winston-Salem  and  WGAI  Eliza- 
beth City,  both  North  Carolina,  received 
awards  in  five  of  the  eight  categories  in  the 
North  Carolina  AP  Broadcasters  Assn.'s  an- 
nual news  competition,  it  was  announced 
last  week. 

WBBB  Burlington  has  the  next  most 
honored  news  department — it  received 
awards  in  three  categories.  The  list  of  ci- 
tations : 

Comprehensive  news:  Superior,  WIST 
Charlotte  (Jon  Holiday);  Excellent,  WEGO 
Concord  (J.  Norman  Young) ;  Meritorious, 
WAIR  (Larry  Patrick);  Honorable  Men- 
tion, WEED  Rocky  Mount  (Bill  Anthony). 

State-local  news:  Superior,  WIST  (Jon 
Holiday);  Excellent,  WSTP  Salisbury  (Russ 
Mclntire);  Meritorious,  WAIR  (Larry  Pat- 
rick); Honorable  Mention,  WGAI  (Jack 
Aulis). 

Commentary:  Superior,  WBBB  (E.  Z. 
Jones) . 

Women's  news:  Superior,  WAIR  (Lois 
Kansler) . 

Farm  news:  Superior,  WWNC  Asheville 
(Scotty  Rhodarmer);  Excellent,  WGAI 
(S.  A.  Tuten). 

Documentary-special  events:  Superior, 
WBBB,  (E.  Z.  Jones);  Excellent,  WGAI 
(Jack  Aulis);  Meritorious,  WRNB  New 
Bern  (George  Shriver);  Honorable  Men- 
tion, WEED  (Bill  Anthony). 

Sports:  Superior,  WBBB  ( Morty  Schaap ) ; 
Excellent,  WAIR  (Jim  Wayne);  Meritori- 
ous, WEGO  (J.  Norman  Young);  Honor- 
able Mention,  WGAI  (Jim  Woods). 

News  coverage:  WBT  Cup,  WAIR.  Ex- 
cellent, WGAI.  Meritorious,  WPAQ  Mount 
Airy.  Honorable  Mention,  WFLB  Fayette- 
ville.  Honorable  Mention,  WBMA  Beaufort. 

KRCA  (TV),  KTTV  (TV),  KNX 
Take  Three  News  Awards  Apiece 

KRCA  (TV),  KTTV  (TV)  and  KNX  are 
the  outstanding  news  stations  of  the  Los 
Angeles  metropolitan  area,  according  to  the 
Radio  and  Television  News  Club  of  South- 
ern California,  which  a  fortnight  ago  pre- 
sented each  of  the  trio  with  three  Golden 
Mike  awards.  KNXT  (TV)  received  two  of 
the  15  awards  presented  at  the  club's  annual 
dinner  at  the  Hollywood  Plaza  and  KABC, 
KHJ,  KLAC  and  KMPC  got  one  award 
each. 

In  tv,  KRCA  received  a  station  award 
for  its  Pathway  series,  with  individual 
awards  to  Jack  Latham  for  newscasting 
and  Gene  Barnes  for  newsfilm  coverage. 
KTTV's  awards  were  for  most  aggressive 
news  policy,  news  reporting  by  an  inde- 
pendent station  and  to  George  Putnam  for 
news  commentary.  KNXT's  awards  went  to 
Irwin  Rosen  for  newswriting  and  Gil  Strat- 


ton  for  sports  reporting. 

In  radio,  KNX  awards  went  to  Frank 
Goss  for  newscasting,  Roger  Sprague  for 
news  writing  and  Tom  Harmon  for  sports 
reporting.  KABC  was  honored  for  the  most 
aggressive  news  policy;  KHJ's  award  went 
to  Virgil  Pinkley  for  his  news  commentary; 
KLAC  got  its  award  for  Listen,  L.A.  and 
KMPC's  trophy  was  for  outstanding  news 
reporting  by  an  independent  station. 

Fund  for  Republic  Tv  Awards 
To  Total  $14,000  This  Season 

The  Fund  for  the  Republic  will  award  a 
total  of  $14,000  in  prizes  for  the  best  tv 
programs  dealing  with  a  topic  related  to 
freedom  and  justice  on  the  commercial  air- 
waves between  Oct.  1  of  this  year  and  May 
31,  1959.  The  fourth  annual  competition 
for  the  Robert  E.  Sherwood  Awards  was  an- 
nounced Wednesday  (Oct.  8)  by  Robert  M. 
Hutchins,  the  fund's  president. 

Entries  must  be  submitted  to  the  seven- 
man  panel  of  judges  by  June  5,  1959.  There 
will  be  a  minimum  of  three  and  a  maximum 
of  seven  programs  named,  the  money  di- 
vided among  the  people  responsible  for  the 
program  on  a  basis  determined  by  the 
jurors  and  the  winning  network  or  station 
receiving  a  citation.  Kinescopes  or  films  of 
programs  nominated  must  be  available. 
Handling  the  nominations  is  Sylvia  Spence 
Assoc.,  527  Lexington  Ave.,  New  York. 
Phone  Plaza  5-2584. 


AWARD  SHORTS 

Dr.  Emanuel  Rosenberg  of  Bogota,  Colom- 
bia, S.  A.,  and  William  Nelson  Goodwin 

Jr.  have  been  selected  to  receive  Howard 
N.  Potts  Medals  from  The  Franklin  In- 
stitute. Dr.  Rosenberg  invented  Cross-Field 
Generator,  and  Mr.  Goodwin  invented  the 
photoelectric  exposure  meter,  more  popular- 
ly known  as  "applause-meter."  Mr.  Good- 
win, retired,  is  retained  by  Weston  Corp. 
as  consultant. 

WJBK  Detroit's  Standard  News  With  Jac 
LeGoff  (Mon.-Fri.  at  11  p.m.)  named  "best 
local  regularly  scheduled  newscast"  in  first 
Annual  Michigan  Associated  Press  Awards 
competition. 

Doris  Ann,  NBC-TV  public  affairs  dept. 
producer  since  1951,  named  "outstanding 
professional  woman  of  the  year"  by  Busi- 
ness &  Professional  Women's  Clubs  of  met- 
tropolitan  New  York. 

WITN  (TV)  Washington,  N.  C,  has  won 

award  for  outstanding  promotion  on  NBC 
major  league  baseball  in  competition  be- 
tween all  NBC  stations  from  Pennsylvania 
to  Florida. 

ABC-TV's  live  program,  "Stroke,"  and  CBS- 
TV's  film  presentation,  "Hemo  the  Magnif- 
icent," have  won  1958  Howard  W.  Blakeslee 
Awards  of  American  Heart  Assn.  for  out- 
standing reporting  in  field  of  heart  and  cir- 
culatory diseases.  "Stroke,"  one  of  Medical 


October  13.  1958 


Dear  Broadcasting  Executive: 

The  business  of  buying  and  selling  Radio  and  Television  time  is  based,  to  a  tre- 
mendous extent,  on  integrity.  Outside  of  Wall  St.,  there  is  no  other  business  existing 
where  such  a  tremendous  volume  of  business  is  transacted  with  such  little  paper  work, 
or  so  few  contracts. 

It  is  not  unusual  for  millions  of  dollars  of  business  to  be  placed  monthly  all  over 
the  Nation  and  contractual  paper  work  follows  months  later.  In  some  instances, 
the  actual  broadcasting  has  been  completed  before  the  parties  involved  have  received 
the  contractual  papers.  For  this  reason,  the  integrity  and  honesty  of  the  individual 
involved  is  a  necessity.  When  you  run  into  a  man  who  has  an  exceptional  reputation 
for  honest  dealings  over  a  period  of  twenty  years  or  more,  you  have  a  very  solid 
and  valuable  citizen. 

The  man  involved  in  this  matter  has  unusual  contacts  generated  over  many  years. 
His  word  is  as  good  as  his  bond  and  any  station  owner,  or  representative  organiza- 
tion or  agency  would  be  benefited  immeasurably  by  having  this  individual  as  a 
representative. 

He  is  familiar  with  Radio,  Television  and  has  had  experience  in  Print,  having  sold 
Trade  Magazine  advertising  many  years.  His  loyal  friends  in  the  business  are  legion. 
He  isn't  looking  for  any  fabulous  salary — just  a  livable  wage  and  many  of  today's 
representatives  could  use  this  man  to  teach  the  young  green  (and  we  do  mean 
green)  salesmen  who  are  coming  into  agencies  daily. 

Certainly,  someone  can  use  his  entree  into  all  major  agencies  and  his  wealth  of 
experience  in  either  a  counseling  or  supplementary  sales  position. 

If  you  have  any  ideas,  drop  a  line  to 


BROADCASTING 
BOX  #283G 
WASHINGTON,  D.  C. 


KELLY 
I  S 

COMING 


Broadcasting 


October  13,  1958    •    Page  127 


AWARDS  CONTINUED 


EDUCATION 


Horizons  series  telecast  April  27,  1957,  and 
"Hemo,"  part  of  Bell  System  Science  Series 
shown  March  20,  1957,  received  citations 
and  $500  honorariums. 

Austin  Grant,  CKLW-AM-FM-TV  Windsor, 
Ont.,  newscaster,  has  received  1958  Elec- 
tronics Institute  Award  for  "outstanding 
newscasting  in  aviation,  science,  space 
travel  and  allied  fields  of  electronics." 

The  Branham  Co.,  N.  Y.,  station-newspaper 
representative,  has  announced  that  Patricia 
Ann  Mueller  of  Dallas  and  Arnold  Norman 
Jr.  of  Little  Rock,  have  been  awarded 
$1,000  each  in  scholarship  competition 
sponsored  by  Branham  among  secondary 
school  students  who  are  children  or  grand- 
children of  employes  of  Branham-represent- 
ed  newspapsrs  or  stations.  Miss  Mueller  is 
daughter  of  Nicholas  J.  Mueller,  film  direc- 
tor of  KRLD-TV  Dallas,  and  Mr.  Norman 
is  son  of  Arnold  Norman  Sr.,  advertising 
salesman  for  the  Arkansas  Democrat  in 
Little  Rock. 

Marshall  Wells,  WJR  Detroit  farm  editor, 
presented  with  top  aw;  "d  in  farm  category 
in  Michigan  Associated  Press  Broadcasters 
Assn.  first  annual  news  competition.  Cita- 
tion was  awarded  to  Mr.  Wells  for  "con- 
ducting Michigan's  best  regularly  scheduled 
farm  program." 

Bob  Reynolds,  WJR  Detroit  sports  director, 
cited  by  Michigan  Associated  Press  Broad- 
casters Assn.  in  first  annual  news  competi- 


tion awards  for  "best  regularly  scheduled 
sports  program  in  Michigan." 

KITE  San  Antonio  presented  with  Award 
of  Achievement  for  special  events  coverage 
by  Texas  Associated  Press  Broadcasters 
Assn.  Citation  is  for  KITE'S  "fast  reporting 
of  San  Antonio  loan  company  hold-up." 

WCAO  Baltimore  has  won  American  Can- 
cer Society's  Golden  Sword  Award  for  "out- 
standing service  on  year-around  basis  in 
interest  of  cancer  control."  This  is  second 
consecutive  year  that  WCAO  has  received 
award. 

Jack  LaLanne,  physical  culturist  and  m.c. 
of  physical  education  program  over  KGO- 
TV  San  Francisco,  received  first  annual 
"Farrallone  to  San  Francisco  Paddle-Board" 
award  for  his  Sept.  26  feat  which  took  him 
from  rocky  islands  28  miles  off  the  coast 
to  Phelan  Beach,  San  Francisco. 

Lowell  Thomas,  star  of  CBS-TV's  High  Ad- 
venture with  Lowell  Thomas,  has  received 
first  Giants  of  Adventure  Award  presented 
by  Argosy  magazine,  as  "the  voice  of  ad- 
venture to  the  world." 

WFMD  Frederick,  Md.,  has  been  given 
Army  Chemical  Corp  Certificate  of 
Achievement  for  patriotic  service  "con- 
tributing to  the  accomplishment  of  the  mis- 
sion of  the  United  States  Army  Biological 
Warfare  Labs,  Fort  Detrick,  Md." 


Meet  Me  in  St.  Looie — Looie 

Sales  Promotion  —  Audience  Promotion  —  Merchandising  — 
Publicity  —  Public  Relations  —  Competitive  Media 
Promotion  —  Trade  Paper  Advertising  — 


These  are  the  top  subjects  to  be  studied  in  depth  at  the  third  annual  BPA 
Seminar  at  the  Chase  Hotel  in  St.  Louis,  November  16  through  19.  Most 
of  the  top  broadcast  promotion  brains  in  the  industry  will  be  bustin'  with 
ideas  for  stations  big  and  small,  in  big  markets  and  small  towns,  radio  and 
TV. 

If  you've  got  a  stake  in  broadcast  promotion,  you'll  want  to  meet  us 
at  the  Chase. 

Full  and  partial  registrations  are  available  now.  You  can  inquire  at  BPA 
Headquarters,  190  State  Street,  Chicago,  for  information  on  individual 
sessions. 


TEAR-OFF  COUPON  AND  MAIL 


Mr.  William  E.  Pierson 
Broadcasters  Promotion  Assn 
190  N.  State  Street 
Chicago  1,  Illinois 

Please  reserve    places  for  me  at  the  BPA  Seminar  at  the  Chase  Hotel, 

St.  Louis,  Missouri,  November  16  through  19.  My  check  is  enclosed  for  full 
registration — $35.00. 


BPA 


/  will  miake  my  own  hotel  reservation. 


Florida  Gets  Three  ETV  Outlets 
Within  Weeks;  WFPK-TV  on  Air 

October  starting  dates  have  been  an- 
nounced for  two  Florida  educational  sta- 
tions. WUFT  (TV)  Gainesville  ch.  5  is 
due  to  commence  operations  today  (Oct. 
13);  WEDU-TV  Tampa  ch.  3  is  scheduled 
to  be  on-air  by  the  month's  end.  WJCT  (TV) 
Jacksonville  ch.  7  has  been  airing  educa- 
tional programs  since  Sept.  10.  As  the  sta- 
tions begin  regular  programming  they  will 
become  affiliated  with  the  National  Educa- 
tional Television  Network  (Educational  Tv 
&  Radio  Center,  Ann  Arbor,  Mich.). 

Educational -noncommercial  WFPK-TV 
Louisville,  Ky.,  also  commenced  operations 
on  ch.  15  last  month. 

Experts  Laud  Educational  Tv 
As  New  Medium  of  Opportunity 

The  importance  and  potential  for  good  of 
educational  television  was  underscored  by 
two  educational  tv  experts  in  a  seminar  at 
Kansas  State  College. 

Dr.  H.  K.  Newburn,  head  of  the  Educa- 
tional Radio  and  Television  Center  at  Ann 
Arbor,  Mich.,  noted  the  importance  of  the 
medium  as  a  transmitter  of  "educational  ex- 
periences" to  people  of  all  ages.  He  urged 
educators  to  utilize  this  tool  as  efficiently 
as  possible. 

Charles  Hettinger,  supervisor  of  television 
education  for  the  Pittsburgh,  Pa.,  public 
schools,  emphasized  the  power  of  tv  and 
stated  that  in  some  areas  television  instruc- 
tion is  better  than  regular  instruction.  "The 
medium  that  can  transmit  the  screams  and 
wiggles  of  an  Elvis  Presley  can  also  broad- 
cast the  best  of  thought  and  deed,"  Mr. 
Hettinger  declared. 

Michigan  U.  Making  News  Series 

A  radio  series  featuring  12  prominent 
persons  connected  with  news  and  its  dis- 
pensation is  being  produced  by  the  U.  of 
Michigan's  noncommercial-educational 
WUOM  (FM)  Ann  Arbor.  The  programs, 
to  be  completed  next  spring,  are  made  with 
a  $3,100  grant-in-aid  from  Educational 
Television  &  Radio  Center  and  National 
Assn.  of  Educational  Broadcasters.  Among 
those  taking  part:  James  C.  Hagerty,  Presi- 
dential press  secretary;  Walter  Cronkite, 
CBS-radio-tv  commentator;  Mike  Wallace, 
ABC-TV  personality,  and  Drew  Pearson, 
radio-newspaper  columnist. 

EDUCATION  SHORTS 

WNYC-AM-FM  New  York  is  presenting 
two  college  courses  for  credit  in  coopera- 
tion with  Queens  College,  School  of  General 
Studies  this  fall.  Course  in  "Contemporary 
European  Drama"  is  being  given  on  Mon- 
day, Wednesday  and  Friday  (3-3:30  p.m.) 
and  another,  "The  Enjoyment  of  Music,"  on 
Tuesday  and  Thursday  (3-3:40  p.m.). 

Fordham  U.  announces  that  its  campus  sta- 
tion, WFUV-FM,  has  inaugurated  regular 
transmission  of  stereophonic  broadcasting 
by  means  of  fm  multiplex.  Station  will  pro- 
gram 10  hours  per  week  of  stereo  during 
October  and  November,  according  to  uni- 
versity officials. 


Page  128    •    October  13,  1958 


Broadcasting 


PROGRAMS  &  PROMOTIONS 


WDGY  DJ.  Signs  With  Lakers 

Fans  of  Dan  Daniel,  d.j.  at  WDGY 
Minneapolis,  Minn.,  can  watch  him  perform 
this  season  in  a  different  role  than  they  are 
accustomed  to  hearing  on  radio.  WDGY 
has  announced  the  signing  of  their  6  ft.  4Vi 
in.  personality  to  a  contract  with  the  Minne- 
apolis Lakers  professional  basketball  team. 
Currently  touring  northwest  cities  in  exhibi- 
tion games,  Mr.  Daniel  will  continue  his 
daily  7  to  10  p.m.  program  on  WDGY  and 
expects  to  reach  regular  season  games  in 
time  to  play  in  the  last  quarter.  Mr.  Daniel's 
basketball  experience  consists  of  two  years 
of  service  ball  while  stationed  in  Manila, 
P.I. 

KXJB-TV  Covers  Rally  for  State 

State-wide  television  coverage  of  an  out- 
door Family  Rosary  Crusade  prayer  rally 
at  Valley  City,  N.D.,  Sept.  14,  was  pro- 
vided by  KXJB-TV  Valley  City  for  the 
North  Dakota  Broadcasting  Co.  network, 
which  also  includes  KXMC  (TV)  Minot, 
KBMB-TV  Bismarck  and  KDIX-TV  Dick- 
inson. Letters  received  by  the  stations  after 
the  90-minute  telecast  indicated  that  the 
rally  was  seen  in  43  of  the  state's  52 
counties,  NDBC  reports. 

WMAQ,  WNBQ  (TV)  Boost  Science 

A  six-week  series  of  educational  science 
programs  through  the  facilities  of  WMAQ 
and  WNBQ  (TV)  Chicago,  effective  Oct.  5, 
has  been  announced  by  Lloyd  E.  Yoder, 
NBC  vice  president  and  general  manager  of 
the  stations.  Under  the  title,  Science  Calling, 
the  Chicago  Board  of  Education  and  area 
colleges  and  universities  will  cooperate  with 
the  stations  to  present  several  hours  of  radio- 
tv  programming  each  week  to  the  subject — 
on  special  and  regularly-scheduled  pro- 
grams. The  campaign  runs  through  Nov.  15. 

Home  Run  Guesser  to  Win  Prize 

Baseball  World  Series  was  the  basis  for  a 
listeners'  contest  promoted  by  WIBG  Phila- 
delphia. Listeners  were  asked  to  submit 
answers  to  the  questions  "Who  will  hit  the 
first  home  run  in  the  1958  World  Series,  in 
what  game  and  in  what  inning?"  Entries 
were  to  be  postmarked  by  noon  Wednesday, 
Oct.  1.  The  contest  winner  has  the  choice 
of  receiving  a  Bulova  men's  or  women's 
watch.  In  case  of  ties,  WIBG  will  conduct 
a  run-off  contest.  Publicity  was  given  the 
contest  by  the  stations  "Fun  Five"  person- 
alities: Bill  Wright,  Doug  Arthur,  Tome 
Donahue,  Joe  Niagara,  and  Hy  Lit. 


CATCHING  UP 

Westinghouse  Electric  Corp.  — 
which  claims  to  be  "first  with  the  fu- 
ture"— last  week  took  a  cue  from  E.  I. 
DuPont  de  Nemours  Co.,  sponsor  of 
DuPont  Show  of  the  Month  on  CBS- 
TV.  Westinghouse  on  Oct.  6  began 
previewing  tonight's  (Monday)  sched- 
uled "Bernadette"  ( Westinghouse- 
Desilu  Playhouse,  CBS-TV  10-11 
p.m.)  in  21  cities  in  cooperation  with 
local  stations.  Westinghouse  Con- 
sumer Products  Div.  hosted  the  party- 
previews,  arranged  jointly  by  Westing- 
house, its  agency,  McCann-Erickson, 
and  its  wholly-owned  public  relations 
affiliate,  Communications  Counsellors 
Inc. 

DuPont  earlier  this  season  started  a 
"preview  system"  whereby  local  tv  edi- 
tors could  catch  the  dress  rehearsal  on 
closed-circuit  hookup  the  day  before 
CBS-TV  aired  the  90-minute  live  pro- 
duction of  Mary  Chase's  Harvey. 
Westinghouse's  system  differs  in  that 
it  tandems  filmed  prints  of  the  show 
around  the  country  at  different  times. 


ALU   INQUIRIES  CONFIDENTIAL 


D'Arcy  Honors  U.  of  Mo.  School 

D'Arcy  Adv.  Co.,  St.  Louis,  is  distributing 
to  the  trade  a  momento  marking  the  50th 
anniversary  of  the  U.  of  Missouri's  School 
of  Journalism,  claimed  to  be  the  world's 
pioneer.  The  agency  points  out  it  long  has 
recognized  the  specialized  training  of  the 
school  and  that  U.  of  Missouri  this  year  is 
teaching  advertising  principles  at  classroom 
level,  aided  by  lectures  by  agency  represent- 
atives. D'Arcy  also  claimed  many  graduates 
among  its  personnel  and  noted  "We  have 
profited  by  this  close  association,  which  is 
indicative  of  the  agency's  interest  in  further- 
ing advertising  education  and  development 
of  future  generations  of  advertising  men  and 
women." 

WPTR  Joins  C.  of  C.  Campaign 

With  WPTR  Albany,  N.  Y.,  contributing 
personnel  and  facilities  the  Greater  Albany 
Chamber  of  Commerce  enrolled  twice  as 
many  new  members  in  a  one-day  member- 
ship drive  on  Sept.  23  as  were  enrolled  in 
three-day  drives  in  previous  years. 

WPTR  assigned  its  four  two-way  radio 
news  cars  and  personnel  to  the  chamber's 
recruiting  teams.  After  new  members  were 
enrolled,  the  station  broadcast  their  names 
and  offered  congratulations.  The  recruits 
also  were  interviewed  briefly  by  newsmen 
in  the  field. 

WDSU-TV  Mails  Scented  Cards 

WDSU-TV  New  Orleans  has  sent  speci- 
ally treated  greeting  cards  to  advertisers  and 
agencies  to  announce  its  latest  share-of- 
audience  figures.  The  card's  cover  displays 
a  banquet  with  the  caption  "Sweetest  bou- 
quet you  can  pick  .  .  ."  Inside,  a  fold-out 
section  of  "blossom"  contains  percentage 
figures  for  five  different  time  periods.  To 
help  give  timebuyers  the  scent  the  cards 
are  perfumed. 


STRAIGHT  SHOOTIN 


 '  1 

,  1AN1IV1UI 

f     """Cpv  wis. 

/  J 

y.  i 

CKFOID 

^  MXOM 

Yes,  straight  shootin'  with  NEW 
HIGH  POWER  right  into  365,000 
television  homes  in  the  heart  of 
Mid-America's  agricultural  and  in- 
dustrial markets.  WREX-TV  has  in- 
creased its  power  to  229,000  watts 
E.R.P.  video  and  114,000  watts 
E.R.P.  audio.  Now,  the  sales  power 
of  WREX-TV  spans  market  portions 
of  over  30  counties  in  Southern 
Wisconsin,  Northern  Illinois  and 
Eastern  Iowa. 


Represented  by  H-R  Inc. 

ABC— CBS 


WRE  X-TV 

CHANNEL^  ROCKFORO 


ROCKFORD 


Broadcasting 


the 
Hot 

Half 
Hour 

"It's  clairvoyant.  It's 
revealing.  It's  even 
sexy.  Go  to  your  nearest 
bookstore  and  tell  'em 
Groucho  sent  you." 

— GROUCHO  MARX 
$3.95  at  your  bookstore 
CRITERION  BOOKS,  INC. 


October  13,  1958    •    Page  129 


PROGRAMS  &  PROMOTIONS  continued 


New  WOV  Symbol  Keynotes 
Agency  Collection  Contest 

A  "WOVBUG"  contest  offering  a  trip 
to  Rome  to  the  advertising  agency  person 
collecting  the  most  WOVBUGS,  cartoon 
figure  recently  adopted  as  the  symbol  of 
WOV  New  York,  was  launched  by  WOV 
yesterday  (Oct.  12).  WOVBUGS  ("rhymes 
with  lovebug")  are  imprinted  on  all  WOV 
advertising,  letterheads,  calling  cards,  pro- 
motion brochures,  availability  sheets,  etc., 
and  agency  people  collecting  the  largest 
numbers  will  win  prizes — 28  in  all. 

Contest  runs  from  Oct.  12  to  Feb.  12, 
WOV  announced,  pointing  out  that  each 
date  is  "a  holiday  of  special  significance 
to  one  of  the  two  groups  reached  by 
WOV  broadcasting.  For  the  Italian  it's 
Columbus  Day  and  for  the  Negro  com- 
munity it's  Lincoln's  Birthday  and  Negro 
History  Week."  Second  prize  is  a  14-day 
West  Indies  cruise;  third  is  a  1959  Royal 
portable  typwriter,  next  10  are  Helbros 
wrist  watches  and  the  next  15  are  Italian 
glassware  and  ceramics.  Contest  brochure 
offers  a  tip  to  contestants:  "the  more  writ- 
ten information  you  request  and  the  more 
times  you  call  in  your  WOV  representative, 
the  more  WOVBUGS  you'll  receive,  plus 
a  richer  understanding  of  two  great  markets 
(Italian  and  Negro)  in  Metropolitan  New 
York." 

KMPC  Issues  Football  Guidebook 

KMPC  Los  Angeles,  which  last  spring 
prepared  and  distributed  "A  Housewife's 
Guide  to  Baseball,"  has  released  a  second 
publication  entitled  "Football — From  the 
Ground  Up."  Listeners  can  obtain  copies 
free  of  charge  by  writing  to  KMPC. 

According  to  the  authors,  the  booklet  is 
designed  to  help  the  average  fan  follow  foot- 
ball games  with  a  reasonably  bright  look  on 
his  face.  They  report  that  "football  is  a 
pastime  in  which  one  team  does  its  best  to 
deceive  the  other  team.  And  as  long  as  this 
deception  works  or  doesn't  work  someone 
has  failed  to  understand  exactly  what  the 
play  was  all  about.  A  lot  of  the  fun  of  foot- 
ball is  in  trying  to  figure  out  what  is  hap- 
pening or  what  ought  to  have  happened. 
That's  where  this  booklet  will  come  in 
handy."  KMPC's  guidebook  contains  rules 
of  the  game,  glossary  of  terms,  illustra- 
tions and  the  Los  Angeles  Rams'  game 
schedule. 

WFBM-AM-TV  Host  Series  Party 

Approximately  1,000  clients,  agency  rep- 
resentatives, city  and  state  officials,  and 
others,  were  guests  of  WFBM-AM-TV  In- 
dianapolis at  their  second  annual  "World 
Series  Party"  during  the  first  two  games  of 
the  series,  Oct.  1-2. 

The  two  parties,  held  in  a  downtown  In- 
dianapolis ballroom,  started  with  films  of 
past  World  Series  games  and  a  discussion 
of  this  year's  opposing  teams  between  ex- 
major  league  umpire  Harry  Giesel  and 
Johnny  Hutchings,  coach  of  the  Indianapolis 
Indians,  and  moderated  by  WFBM  sports- 
caster  Tom  Carnegie.  Baseball  fans  viewed 
the  games  from  Milwaukee  on  10  tv  sets 
and  a  special  large  screen  set  on  the  ball- 
room stage.    First  day  programs  of  the 


WHITE  COLUMNS,  home  of  WSB-TV  Atlanta,  was  constructed  in  miniature  (above) 
for  that  station's  10th  anniversary  parade  down  Atlanta's  Peachtree  St.  Sept.  30.  An 
estimated  220,000  persons  turned  out  to  cheer  WSB-TV's  marching  preview  of  its 
fall  season  programs.  The  parade  floats  featured  station  personalities,  visiting  celeb- 
rities, national  organizations  and  musical  groups.  Celebrities  included  Jackie  Cooper 
of  People's  Choice,  Richard  Carlson  of  MacKenzie's  Raiders,  Keith  Larsen  of  North- 
west Passage,  Kenneth  Tobey  and  Craig  Hill  of  Whirly birds,  Tim  (Kingfish)  Moore 
of  Amos  and  Andy,  and  orchestra  leader  Skitch  Henderson.  National  participants 
were  MGM-TV,  CBS-TV,  ABC-TV  Films,  Buick  and  RCA.  WSB  Radio  broadcast 
live  as  its  float  moved  down  the  parade  route.  WSB-TV  filmed  the  entire  parade  to 
show  the  following  night.  Serving  as  parade  chairman  was  Jean  Hendrix,  assistant 
to  the  general  manager  of  WSB-TV  and  the  station's  film  buyer. 


series  were  flown  in  from  Milwaukee  and 
given  as  favors  along  with  the  World  Series 
issue  of  Sports  Illustrated. 

WFBM  account  executives,  acting  as  con- 
cessionaires, served  more  than  1,000  hot- 
dogs,  1,200  hamburgers,  700  boxes  of  pop- 
corn, 1,300  bags  of  peanuts  and  an  un- 
reported amount  of  liquid  refreshments. 

WCBS  to  Start  Marketing  Plan 

WCBS  New  York  is  formulating  plans  for 
a  new  food  and  grocery  merchandising 
campaign  to  be  known  as  the  "Total  Mar- 
keting Plan,"  according  to  Sam  J.  Slate, 
general  manager.  The  merchandising  plan, 
scheduled  to  go  into  operation  in  several 
weeks,  is  designed  to  attract  new  customers 
and  win  stronger  identification  for  groups 
of  grocery  stores  and  products  in  the  greater 
New  York  area. 

Known  also  as  "TMP,"  the  plan  will 
cover  store  participation  through  promotions 
within  the  premises,  plus  WCBS  support 
through  on-the-air  announcements,  news- 
paper advertisements,  and  special  radio 
programs.  WCBS  has  not  yet  set  the  mini- 
mum buy  for  sponsor  participation. 

WMHE  (FM)  Schedules  Orchestra 

WMHE  (FM)  Toledo,  Ohio,  has  an- 
nounced it  will  broadcast  the  entire  subscrip- 
tion concert  series  of  the  Toledo  Orchestra 
this  season.  The  total  of  five  concerts  will 
originate  from  the  Peristyle  of  the  Toledo 
Museum  of  Art.  The  first  concert,  Oct.  8, 
marked  the  start  of  the  orchestra's  15th  sea- 
son and  the  first  year  that  its  entire  series 
will  be  broadcast.  The  broadcasts  include  a 
performance  of  "Amahl  and  the  Night  Vis- 
itors" by  the  original  NBC-TV  cast  on 
Dec.  5. 


ESP  Wows  Listeners  on  WAVI 

ESP  stands  for  extra-sensory  perception, 
which  includes  among  other  possible  phe- 
nomena the  concept  of  mind-reading.  Can 
one's  "thought  waves"  be  read  by  another 
person?  WAVI  Dayton,  Ohio,  on  its  morn- 
ing BW  Show,  holds  experiments  to  see 
whether  ESP  might  just  be  fact.  So  far,  re- 
ports the  station,  one  lady  has  won  the 
twice  per  morning  ESP  contest  four  times. 
The  contest  consists  of  "BW"  holding  a  pic- 
ture of  a  person,  place  or  thing  to  his  micro- 
phone and  requesting  listeners  to  call  in  the 
object's  identity  without  benefit  of  further 
clues.  Each  ESP  contest  has  brought  in  over 
150  calls,  states  WAVI. 

Adults  Get  Own  Tv  Record  Hop 

A  televised  record  hop  for  adults  started 
Oct.  4  on  WAKR-TV  Akron,  Ohio,  spon- 
sored by  Co-op  Supermarkets  of  Akron  for 
a  13-week  series.  The  Co-op  Ballroom 
show,  featuring  songs  popular  in  World 
War  II  years,  gives  adults  the  opportunity 
to  dance  in  front  of  the  cameras.  Charlie 
Greer,  WAKR-TV  d.j.,  is  host  for  the  series. 
Guest  personality  at  the  premiere  party  was 
Al  Alberts  of  the  Four  Aces.  The  tv  pres- 
entation is  produced  by  Co-op's  ad  agency. 
The  Stalker  Agency  of  Akron. 

Miami  Love  Life  on  WCKR 

Sex,  love,  engagements  and  marriage 
are  some  of  the  personal  problems  aired 
over  WCKR  Miami  four  nights  per  week 
on  the  station's  Love  and  Marriage  pro- 
gram. Billed  as  "armchair  psychiatry  .  .  . 
offered  WCKR  radio  listeners  .  .  ."  the 
show  revolves  about  "nationally-known  mar- 
riage counselor"  Samuel  Kling  who  re- 
ceives  listeners'    love    conflicts   over  the 


Page  130 


October  13,  1958 


Broadcasting 


In  the  Syracuse  Market 


WSYR's  COVERAGE 
EQUALS  THAT  OF 
NEXT  TWO  STATIONS* 

The  amazing  coverage  superiority  of  WSYR  is 
illustrated  by  these  facts: 

•  It  reaches  80%  more  homes  than  the  No.  2 
station  in  Syracuse. 

•  Its  weekly  circulation  is  as  great  as  that  of 
stations  2  and  3  combined  ! 

That's  probably  because  WSYR  attracts  the  adult, 
able-to-buy  audience  by  high  quality  programming 
in  all  major  areas  of  entertainment  and  public 
service. 

N  BC  in  Central  New  York 


Represerrted 
Nationally  by 
HENRY  I.  CHRIST A-L  CO 


honiriririiriiriiniiriiniDiira 


5  KW 


SYRACUSE,  N.  Y. 


570  KC 


■riPARKLMC  1  minute  SHOW1. 


"the  SHQWBI7  beat" 


phone  and  tapes  the  conversations  for  re- 
broadcasting.  WCKR  reports  that  Mr.  Kling 
is  "one  of  the  few  marriage  counselors 
in  the  country  to  be  listed  in  Who's  Who  in 
the  U.  S." 

KDAY  Honors  Californians 

To  laud  "courage,  honor  and  all  the 
qualities  of  an  outstanding  Californian," 
KDAY  Santa  Monica  has  announced  a  new 
public  service  award:  "The  Californian 
Award."  KDAY's  first  winner  of  the  gold 
medallion  award,  according  to  the  station, 
was  Jack  Muller,  a  Southern  Pacific  Rail- 
road signal  maintenance  man,  who  dragged 
a  young  housewife  from  the  path  of  an  on- 
coming train  after  her  car  had  stalled  on 
the  tracks. 

KDAL  Publishes  Music  Guide 

KDAL  Duluth,  Minn.,  reports  that  it 
furnishes  local  music  stores  with  weekly 
Music  Guides,  four-page  pamphlets  cut  in 
the  form  of  a  45  rpm  record.  All  area  rec- 
ord stores  are  surveyed  each  Wednesday 
morning,  according  to  KDAL,  and  by  that 
afternoon  each  store  is  supplied  with  Music 
Guides,  personalized  with  their  firm  name, 
and  listing  the  top  30  singles  and  top  15 
lp's  as  gathered  by  that  day's  survey.  The 
Music  Guide  also  lists  the  KDAL  music 
shows,  their  times  and  personalities.  Says 
KDAL:  "Success  of  this  idea  is  measured 
by  the  increasing  number  of  Music  Guides 
each  store  requests  with  each  passing  week." 

WJZ-TV  Covers  Baltimore  Books 

Not  wishing  to  overlook  the  present 
viewers  of  juvenile  shows  and  future  viewers 
of  adult  programs,  WJZ-TV  Baltimore  has 
announced  that  it  has  distributed  over  20,- 
000  handsome  red  book  covers  to  local 
school  children.  The  covers  picture  WJZ- 
TV  personalities  Buddy  Deane  and  Jack 
Wells  as  well  as  mention  the  station's  new 
fall  lineup  of  shows — both  children  and 
adult. 

Tags  Introduce  KXOK  DJ. 

Tags  with  shoestrings  attached  were  used 
by  KXOK  St.  Louis  to  promote  the  arrival 
of  the  station's  new  d.j.,  Jack  Elliott.  The 
tags  announced  that  Mr.  Elliott  "starts  on  a 
shoestring  .  .  .  Monday  Sept.  22."  Tags 
were  mailed  to  ad  agencies  in  St.  Louis; 
retail  record  stores  distributed  the  tags  with 
purchases,  and  a  model  handed  out  more 
than  6,000  tags  at  major  street  intersections. 
Mr.  Elliott's  show  is  from  6  to  9  a.m.  week- 
days and  Saturdays  from  noon  to  3  p.m. 

WBAL-TV  Begins  New  Farm  Show 

Beyond  the  City  Limits,  a  fifteen-minute 
farm  newsreel  program  produced  and  nar- 
rated by  WBAL-TV  Baltimore  Farm  Direc- 
tor Conway  Robinson,  began  Oct.  4  and 
will  continue  each  Saturday  evening  on 
the  ch.  1 1  outiet.  This  "local"  farm  news- 
reel  show  will  include  "agricultural  cov- 
erage as  well  as  human  interest  stories 
and  a  week-end  weather  forecast,"  accord- 
ing to  WBAL-TV. 


Here  is  radio's  most  sparkling 
one  minute  package! 

The  Showbiz  Beat  .  .  .  full  of  fun 
and  color.  SHOWBIZ  is  taped  while 
our  B'way  and  Hollywood  reporters 
exchange  gossip  over  long-distance 
beeper  phone. 

These  reports  are  done  in  30  sec- 
ond packages — so  you  can  insert  15 
second  spots  in  front  and  back — for 
a  FULL  ONE  MINUTE  PACKAGE! 

A  30  minute  tape  is  sent  to  you 
every  Monday  morning — with  60 
colorful  "gossip"  items — PLUS  some 


"quickie"  interviews  with  Stars  of 
B'way  and  Hollywood.  YOU  ALSO 
RECEIVE  FREE  PERSONALIZED 
OPENINGS  AND  CLOSINGS  Iden- 
tifying your  STATION  and/or 
SPONSOR. 

Programming  of  this  colorful — fun 
packed  package  starts  October  20 — 
IF  YOU  ORDER  THIS  PACKAGE 
NOW  YOU  WILL  RECEIVE  FREE 
—ONE  WEEKS  SERVICE!  (Oct.  20 
thru  Oct.  26th). 

And — the  cost:  You  can  have  this 
package  exclusively  in  your  market 
for  the  LOW  weekly  cost  of  $10! 


WIRE  •   PHONE  •  WRITE 

kenny  a.  green,  pres. 

the    SHOWBIZ  beat 

P.  O.  BOX  14  •    WEbster  2-3540    •  TULSA,  OKLA. 


Broadcasting 


October  13,  1958   •   Page  131 


PROGRAMS  &  PROMOTIONS  continued 


VTR  KICKOFF 

Through  videotape,  a  29-station  net- 
work each  Sunday  is  presenting  a  live- 
quality,  45-minute  digest  of  a  South- 
west Conference  football  game  played 
the  afternoon  or  night  before. 

The  videotaped  Game  of  the  Week, 
which  started  with  a  trial  run  Sept.  13 
at  KPRC-TV  Houston,  Tex.,  was 
originated  by  Joe  Wilkinson  of  Mc- 
Cann-Erickson  for  sponsorship  by  the 
Humble  Oil  and  Refining  Co.  after  he 
saw  the  first  demonstration  of  VTR 
at  KPRC-TV  last  January.  Technical 
details  were  worked  out  by  the  KPRC- 

i  TV  staff  under  the  direction  of  Paul 
Huhndorff,  chief  engineer  and  opera- 
tions manager.  The  first  game  digest 
(Texas  A&M  vs.  Texas  Tech)  was  tel- 

i    ecast  Sept.  21. 

The  Game  of  the  Week  is  voted 
upon  by  Southwest  Conference 
coaches  the  Sunday  before  the  game 

;  is  to  be  played.  The  station  nearest 
the  site  of  the  game  moves  into  the 
stadium  on  Friday  with  four  cameras. 
On  Saturday  the  entire  game  and  pre- 
game  activities  are  fed  to  the  station 
on  a  closed-circuit  for  taping.  An 
editing  crew  cuts  the  tape  to  cover  the 
top  action.  Remarks  by  Game  of  the 
Week  commentator  Kern  Tips  and 
crowd  noise  audio  are  dubbed  on  the 
single  tape,  as  are  commercials  and  a 
three-to-four-minute  interview.  The 
45-minute  tape  is  ready  for  telecasting 
at  5  p.m.  Sundays. 


Gobel  Feature  in  'Tv  Guide7 
To  Promote  Color,  Stereo  Show 

RCA  and  its  NBC-TV-NBC  Radio  sub- 
sidiaries Oct.  21  will  call  upon  Tv  Guide 
subscribers  to  participate  in  an  experiment 
designed  to  demonstrate  its  compatible 
color  and  stereophonic  sound. 

The  Oct.  18  Tv  Guide  will  include  a  four- 
page  color  gatefold  (21  x  IVz  inches) 
showing  the  bottom  half  of  a  tv  screen  and 
a  still  of  the  Oct.  21  George  Gobel  Show. 
At  a  given  point  in  the  program,  Mr.  Gobel 
and  four  models  will  suddenly  "freeze"  in 
a  pose.  The  announcer  will  ask  an  estimated 
40-50  million  viewers  to  place  the  strip 
across  the  bottom  of  their  screens,  thus 
contrasting  the  black-and-white  and  color. 
(The  pose  on  the  screen  will  merge  with 
that  depicted  in  the  ad.) 

The  reverse  side  of  the  gatefold  will  show 
viewers  how  to  get  stereo  sound  by  placing 
an  am  radio  adjacent  to  the  tv  set.  A  total 
of  107  cities  will  carry  the  simulcast.  TV 
Guide  will  print  6.5  million  copies. 

WNEW  Speaks  Up  for  Candidates 

WNEW  New  York  is  airing  nightly  pro- 
grams for  the  four  qualified  candidates  for 
governor  of  New  York  state,  the  four  quali- 
fied candidates  for  senator  of  New  York 
state  and  the  eight  qualified  candidates  for 
senator  in  New  Jersey,  on  The  People's 
Choice  series  (Sun.-Fri.,  9:30-10  p.m.). 
Professional  radio  performers  hired  by  the 
station  for  the  series  deliver  the  speeches. 
Each  candidate  will  be  represented  several 
times  during  the  campaign  period  and  the 
performers  used  will  be  rotated  from  night 
to  night. 

Medicine  Explored  on  WMAR-TV 

WMAR-TV  Baltimore  has  announced 
two  medical  series  for  the  enlightenment  of 
its  listeners  who  desire  to  keep  abreast  of 
the  problems  and  advances  in  this  field. 

The  Know  Our  Children  series  will  begin 
Oct.  22  in  cooperation  with  the  Maryland 
Society  for  Mentally  Retarded  Children. 
The  series  will  consist  of  four  original 
dramas,  acted  by  professionals  from  the 
Hilltop  Theatre  and  written  by  Carol 
O'Shea,  depicting  "the  problems  created  in 


KTRK-TV,  channel  13 


a  family  into  which  a  mentally  retarded 
child  is  born." 

The  second  WMAR-TV  medical  adven- 
ture, to  be  presented  on  alternate  Satur- 
days by  the  Baltimore  City  Medical  So- 
ciety beginning  Oct.  1 1 ,  will  be  Medicine 
'58,  a  program  which  is  going  into  its  fifth 
season.  In  the  past  this  show  has  "explored 
fifty  different  aspects  of  medical  treatment" 
through  the  knowledge  of  over  100  experts. 
Twelve  programs  are  planned  for  the  com- 
ing season,  including  inquiries  into  head- 
aches, hypertension,  tuberculosis  and  preg- 
nancy. 

WQAM  Lamp  Burning  Bright 

How  long,  how  many  hours,  minutes 
and  seconds  will  a  hurricane  lamp  in  a 
Miami  radio  station  burn  on  a  continuous 
basis?  WQAM  Miami  asked  this  question 
as  part  of  its  "Hurricane  Lamp  Contest." 
The  prize  offered  was  an  all-exoenses  triD 
for  two  to  Panama.  E.  M.  Altman  of  Ft. 
Lauderdale,  Fla.,  guessed  that  the  lamp 
would  burn  for  76  hours,  15  minutes  and 
45  seconds.  Actually,  announced  WQAM 
earlier  this  month,  the  lamp  burned  nearly 
six  minutes  longer  than  that.  But  Mr.  Alt- 
man  was  close  enough  to  begin  planning 
his  Panama  trip. 

CHCT-TV  to  Celebrate  Tv  Week 

CHCT-TV  Calgary,  Alberta,  telecast  24 
hours  a  day  during  the  seven  days  of  Ca- 
nadian Television  Week  (Sept.  28-Oct.  4). 
The  station  put  special  emphasis  on  com- 
munity activities  during  its  week-long  pro- 
motion. CHCT-TV's  present  weekly  live 
production  average  16  hours.  During  Tele- 
vision Week  an  additional  30  hours  of  local 
live  entertainment  were  scheduled.  A  tele- 
thon project  of  this  duration  has  never  be- 
fore been  attempted  during  the  six  years 
that  Canadian  television  has  been  in  opera- 
tion, the  station  reported. 

WRGB  Hosts  Sponsor's  Salesmen 

WRGB  (TV)  Schenectady,  N.  Y.,  hosted 
165  General  Baking  Co.  salesmen  and  their 
families  at  a  buffet  supper  and  to  watch  the 
rehearsal  and  broadcast  of  the  company's 
commercial  on  the  program  Seahunt.  Pre- 
siding at  the  informal  sales  meeting  before 
and  after  the  broadcast  were  Lee  Barrett, 
General  Baking  Co.;  Robert  Reid,  manager 
of  marketing,  WGY-WRGB;  John  Mor- 
timer BBDO;  Herb  Koster,  WRGB  an- 
nouncer, and  George  Spring,  manager, 
WRGB  sales. 

NBC,  CBC  Set  Program  Exchange 

NBC  Radio's  Monitor  week-end  service 
has  started  (Oct.  6)  broadcasting  the  1:30- 
5:30  p.m.  segment  each  Saturday  to  the 
trans-Canada  network  of  the  CBC.  Trans- 
Canada  network  of  40  stations,  in  turn, 
plans  to  make  available  to  Monitor  some 
of  its  outstanding  programming  from  time 
to  time.  Commercials  on  Monitor  will  not 
be  carried  in  Canada  and  similarly,  Ca- 
nadian commercials  will  be  eliminated  in 
feeds  to  Monitor. 


ABC-TV  to  Spark  Romance 

ABC-TV  will  program  Chance  for  Ro- 
mance, which  will  "extend  a  chance  for 
sincere  friendship  to  mature  unmarried  men 
and  women,"  beginning  Oct.  13  (Mon.-Fri., 
2-2:30  p.m.).  On  the  program,  a  woman 
(or  man)  seeking  friendship,  will  be  intro- 
duced to  three  members  of  the  opposite  sex. 
The  central  participant  will  then  have  dates 
with  all  three  and  return  to  the  program  to 
give  reactions  to  the  three  dates. 

WGTO  Adds  Fountain  to  Gardens 

WGTO  Cypress  Gardens,  Fla.,  has  added 
a  new  attraction  for  visitors  to  the  Cypress 
Gardens.  The  station  is  maintaining  as  a 
merchandising  promotion  a  fountain  in  the 
shape  of  a  perfume  bottle  which  sprays  a 
continuous  stream  of  Aquamarine  Spray 
Mist,  a  product  of  Revlon  Inc.  Tourists  who 
dip  their  handkerchiefs  in  the  fountain  soak 
up  nearly  a  gallon  of  the  solution  each  day, 
WGTO  reports. 

A-C  on  NBC  Program  14  Years 

Allis-Chalmers  Mfg.  Co.,  Milwaukee,  has 
marked  up  14  years  of  sponsoring  the  Na- 
tional Farm  &  Home  Hour,  now  celebrating 
its  30th  anniversary  on  NBC  Radio.  A  story 
[Milestones,  Oct.  6]  inadvertently  listed  the 
Allis-Chalmers  agency  as  Compton  Adv. 
instead  of  Bert  S.  Gittins  Adv.,  which 
handles  the  account. 


Page  132    •    October  13,  1958 


Broadcasting 


WERE  to  Repeat  Weather  Service 

WERE  Cleveland,  Ohio,  has  announced 
it  will  again  offer  a  school  emergency 
weather  service  initiated  last  year  as  a  pub- 
lic service  during  extreme  weather  condi- 
tions. WERE  furnishes  wallet-size  cards 
bearing  the  private  number  of  the  emergency 
telephone  in  the  station's  news  room  to  all 
authorized  school  personnel.  WERE  also 
keeps  a  file  of  the  persons  to  call  if  school 
closings  become  imminent.  Questionable 
calls  can  be  traced  from  the  file.  The  station 
will  broadcast  school  weather  emergency 
reports  from  6-9  a.m.  and  from  8  p.m.  to 
12  midnight,  as  well  as  bulletins  during  the 
day  and  night. 

WRC-TV  Premieres  Variety  Show 

A  local,  live  variety  show  entitled  Mon- 
tage started  Oct.  6  on  WRC-TV  Washington, 
D.C.,  from  9:05  to  9:55  a.m.  weekdays. 
Hosting  the  program  designed  for  home- 
makers  is  Mac  McGarry,  who  has  rejoined 
WRC-TV  after  leaving  a  position  with 
WBUF  Buffalo,  N.Y. 

Mr.  McGarry's  program  includes  movies, 
interviews,  records,  fashion  reports,  enter- 
tainment suggestions,  travel  tips,  news  and 
weather  information.  Guest  on  the  first 
day's  show  was  District  Commissioner 
Robert  E.  McLaughlin  to  discuss  plans  for 
a  1963  World's  Fair  in  Washington. 

WIBG  Scouts  for  Spacemen 

WIBG  Philadelphia  offered  99  M-ll 
Corporal  Toy  Missile  Kits  for  the  best  an- 
swers received  from  listeners  as  to  why  each 
of  them  "would  like  to  be  the  first  person 
launched  into  outer  space."  The  station  re- 
ports that  responses  were  received  from 
both  children  and  adults  and  included  sci- 
entific, patriotic  and  humorous  reasons  for 
the  desire  to  be  rocketed  into  the  heavens. 

According  to  WIBG,  answers  ranged  from 
the  simple  sincerity  of  a  youngster  who  de- 
clared he  wants  to  be  shot  into  space  "be- 
cause I  would  like  to  know  what  space  looks 
like,"  to  the  reply  from  one  individual  that 
he  has  desired  to  leave  the  earth  ever  since 
his  engine  developed  trouble  683  years  ago, 
forcing  him  to  land  here  without  being  al- 
lowed to  go  home  and  see  his  parents. 

Ice  Thickens  at  UPIBI  Meeting 

A  political  workshop  sponsored  by  United 
Press  International  Broadcasters  of  Iowa  at 
Cedar  Rapids  Sept.  26  developed  unsched- 
uled ramifications  and  produced  page  one 
stories  in  Iowa  newspapers  the  following 
two  days. 

The  workship  sessions,  to  which  Iowa  ra- 
dio and  television  stations  were  invited  to 
obtain  interviews  with  candidates  for  public 
office,  were  spotlighted  when  Iowa  Gov. 
Herschel  C.  Loveless  refused  to  pose  for  pic- 
tures with  his  Republican  opponent,  Dr. 
William  G.  Murray.  Their  cool  relations 
started  Sept.  12  when  a  Republican  news 
release  implied  by  "association"  that  part  of 
the  unrecovered  $300,000  Greenlease  kid- 
nap ransom  money  might  have  been  used  in 
Gov.  Loveless'  1956  campaign.  Dr.  Murray 
later  said  the  statement  had  been  misin- 
terpreted.   At  the  Friday  workshop  both 


candidates  taped  and  filmed  separate  inter- 
views for  about  20  stations,  but  stayed  clear 
of  each  other. 

In  addition  to  the  two  gubernatorial 
candidates,  the  two  candidates  for  lieutenant 
governor,  and  most  of  the  candidates  for 
Iowa's  eight  congressional  seats  attended  the 
meeting  and  were  interviewed  by  the  broad- 
casters. 

Colonial  History  on  WJAR-TV 

WJAR-TV  Providence,  R.  I.,  recently 
helped  its  viewers  toward  a  better  apprecia- 
tion of  their  local  historical  heritage  with  a 
five-part  lecture  series  entitled  "Colonial 
New  England."  Professor  Robert  Deasy  of 
Providence  College  conducted  the  filmed 
series  which  was  shown  on  The  World 
Around  Us  program.  According  to  WIAR- 
TV,  the  films  shown  covered  "the  history 
of  the  New  England  States  from  the  earliest 
days  of  colonization  to  the  period  preceding 
the  American  Revolution,"  including  a  dis- 
cussion of  the  Rhode  Island  Colony  as  a 
sanctuary  for  religious  dissenters. 

'Omnibus'  Alternate  Named 

NBC-TV  announced  last  week  that  NBC 
Kaleidoscope  will  alternate  with  its  Omni- 
bus program  (Sunday  5-6  p.m.),  beginning 
Oct.  19.  The  program,  as  yet  unsponsored, 
will  be  a  "new  departure  in  public  affairs 
and  pictorial  journalism  and  will  also  ex- 
plore new  forms  and  subjects  in  all  enter- 
tainment fields,  from  Broadway  to  ballet," 
according  to  Robert  F.  Lewine,  NBC-TV 
vice  president  in  charge  of  programming. 


IMEMS  •  CLARKE 
Type  TRC-1 
TV  Color 

Rebroadcast 
Receiver 


The  Type  TRC-1  Color  Rebroadcast  Receiver  has  been  designed  specifically  to 
meet  the  requirements  for  a  high-quality  receiver  for  use  in  direct  pickup  and 
rebroadcast  of  black  and  white  and  color  signals. 

— SPECIFICATIONS  


KTBC  Celebrates  24-Hour  Service 

To  inaugurate  its  first  day  of  24-hour 
broadcasting  KTBC  Austin,  Tex.,  offered 
prizes  to  listeners  for  midnight  to  6  a.m.  if 
they  could  bring  to  the  station  the  "strange 
things"  announced  by  program  director  Cac- 
tus Pryor.  The  first  person  to  deliver  a 
black  goat  won  a  shotgun  and  the  first  per- 
son to  arrive  in  a  red  flannel  nightgown  won 
a  matttress.  Other  "things"  asked  for  were 
a  pig  in  a  diaper,  a  bathing  contest  winner 
wearing  her  bathing  suit,  an  owl  and  a 
hockey  puck,  which  was  thought  to  be  a 
rarity  in  Texas,  but  winners  turned  up  for 
each  event. 

Lucy  Singles  as  Sophisticate 

"Pardon  My  Gloves,"  a  film  show  to  ap- 
pear on  Westinghouse  Desilu  Playhouse,  will 
see  Lucille  Ball  in  her  first  solo  tv  comedy 
role  since  playing  Lucy  Ricardo,  wife  of 
Desi  Arnaz'  Ricky  Ricardo,  according  to 
Desilu  Productions  Inc.  The  film  is  about  a 
sophisticated  girl  who  inherits  a  prize  fight- 
er, and  will  also  mark  the  first  assignment 
from  the  Ball-Arnaz  series  for  two  of  Desi 
and  Lucy's  script  writers,  Bob  Carroll  Jr. 
and  Madelyn  Pugh  Martin. 

ABC-TV  Schedules  Detroit  Show 

ABC-TV  will  program  Soupy's  One,  fea- 
turing Detroit  comedian  Soupy  Sales,  in 
12-12:30  p.m.  time  period  effective  Sat- 
urday (Oct.  18).  Mr.  Sales  has  been  on 
ABC-owned  WXYZ-TV  Detroit  since  1953. 


VIDEO  CHANNEL 

Output  terminal   75  ohms,  coaxial 

Level  Adjustable  up  to  approximately  I  volt, 

peak  to  peak 

Polarity   Sync  negative 

Frequency  response   To  4.2  mc 

SOUND  CHANNEL 

System   Separate  IF  (not  intercarrier) 

Output  level  Adjustable  from  0  to  18  dbm 

Output  impedance  400  ohms  or  150  ohms, 

balanced  or  unbalanced 
Frequency  response.       ...30  to  15,000  cycles  with 
standard  75-u  sec  de-emphasis 


Distortion  Less  than  1% 

Noise  level  50  db  below   |  0  dbm 

SYNC  CHANNEL 

Output  connection  75  ohms,  coaxial 

Output  level  3  volts,  peak  to  peak 
Polarity  Negative 

MISCELLANEOUS 

Gain  control   Manual  or  keyed  automatic 

RF  input  connection  75  ohms,  coaxial 

Crystal  controlled  R.F.     Employed  for  maximum 
and  unattended  operation 

Power  supply   Self-contained 

Power  requirements    1 17  volts,  40  cycles,  150  watts 


919    JESUPBLAIR  DRI 


LARKE COMPANY 


ON    OF   VITRO    CORPORATION    OF  AMERICA- 
SILVER    SPRING.  MARYLAND 


JUNIPER  5.1O0O 


Broadcasting 


October  13,  1958    •    Page  133 


PEOPLE 


ADVERTISERS  &  AGENCIES 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


MR.  WEILER 


MR.  LEEDS 


JOHN  M.  WEILER,  advertising 
director,  Manhattan  Shirt 
Co.,  N.  Y.,  elected  to  v.p.  in 
charge  of  Manhattan's  new 
advertising  division;  ROBERT 
L.  LEEDS  JR.,  marketing  direc- 
tor, to  v.p.  of  marketing. 
Both  are  board  members. 
Manhattan,  new  to  network 
tv  [ADVERTISERS  &  AGEN- 
CIES, Sept.  15]  retains  two 
agencies,  Doner  &  Peck  Adv. 
and  Daniel  &  Charles  Adv. 

EDWARD  A.  OCHS,  general 
sales  manager,  Hazel  Bishop 
Inc.,  N.  Y.,  to  v.p.  of  cos- 
metics firm. 

LINCOLN  DIAMANT,  formerly 
with  McCann-Erickson,  N. 
Y.,  copy  department  and  for 
past  three  months  copy  chief 
of  KGA  Inc.,  named  v.p.- 
copy  director,  Delehanty, 
Kurnit  &  Geller  Adv.  Inc., 
N.  Y.  KGA  is  sales  promo- 
tion division  of  agency. 

DR.  WILLIAM  T.  STRAUSS,  previously  medical  ad- 
visor of  Ciba  Pharmaceutical  Products  Inc., 
Summit,  N.  J.,  elected  v.p.  of  SchenLabs  Phar- 
maceuticals Inc.  (ethical  pharmaceutical  affili- 
ate to  Schenley  Industries  Inc.),  succeeding  DR. 
B.  MARR  LAN  MAN,  resigned  to  form  own  pharma- 
ceutical advertising  agency,  but  who  will  con- 
tinue to  serve  SchenLabs  as  consultant.  Dr. 
Strauss  was  also  appointed  director  of  firm. 

J.  MITCHELL  JABLONS,  formerly  with  Ted  Bates  & 
Co.,  and  FCC  as  assistant  to  former  Comr.  F. 
B.  Hennock,  joins  Jordan,  Sieber  &  Corbett  Inc., 
Chicago  and  New  York,  as  director  of  profes- 
sional relations. 

DOUGLAS  S.  CAMPBELL,  formerly  sales  promotion 
manager  of  Scott  Paper  Co.,  Chester,  Pa.,  joins 
Neville  &  Ronald  Inc.,  Philadelphia  advertising 
agency,  as  director  of  marketing  services. 

R.  C.  (JIM)  BROWN,  with  BBDO  14  years  as  as- 
sistant account  executive,  copy  group  head  and 
manager  of  radio-tv  promotion  and  publicity, 
named  manager  of  corporate  public  relations 
with  BBDO's  public  relations  department,  suc- 
ceeding RICHARD  M.  DETWILER,  resigned  to  become 
director  of  publicity  of  Wool  Bureau  Inc. 

DR.  JOHN  KISHLER,  director,  New  York  office  of 
Social  Research  Inc.  (motivation  research)  and 
agency  consultant,  to  Institute  for  Motivational 
Research  as  research  development  director,  new 
position. 

FRANK  SHARPE,  administrative  supervisor  of 
Reach,  McClinton's  New  York  office,  assumes 
additional  post  of  manager  of  tv  traffic  depart- 
ment. JAMES  W.  GALE,  formerly  with  William  Esty, 
and  SYLVAN  BLAKE  added  to  department. 

DANIEL  E.  CHARNAS,  assistant  media  director  at 
Lennen  &  Newell,  advertising  agency  for  P. 
Lorillard  Co.,  has  moved  to  client  as  media 
director. 

ERNIE  SCHULTZ  JR.  joins  James  B.  Rogers  Associ- 
ates Inc.,  Baltimore  advertising  agency,  as  copy 
chief  and  radio-tv  director. 

MRS.  LELA  BINGHAM,  formerly  continuity  director 
and  special  broadcaster  at  WJBK  Detroit,  joins 
Truppe,  LaGrave  &  Reynolds  Adv.,  Des  Moines, 
as  copy  supervisor. 

GERALD  MILLER  and  RUTH  McCARTHY,  members  of 
copy  staff  at  Erwin  Wasey,  Ruthrauff  &  Ryan, 
N.  Y.,  promoted  to  copy  supervisors. 

MRS.  SELMA  BARON,  account  supervisor  and  radio- 
tv  time  buyer  for  Amundson  Bolstein  Adv.  of 
Iowa,  appointed  radio-tv  director  of  Watten- 
maker  Adv.,  Cleveland. 

PAYNE  WILLIAMS  joins  Comstock  &  Co.,  Buffalo, 
as  creative  writer-director  on  its  tv-radio  staff. 

ALVIN  E.  JADURLUND,  previously  with  Coffee  Prod- 
ucts Corp.  as  plant  and  office  manager,  and 
before  that  with  Fuller  &  Smith  &  Ross  Inc.,  to 
Cohen  &  Aleshire  Inc.,  as  office  manager. 


WILLIAM  BOBETSKY,  former  art  director  at  Ken- 
yon  &  Eckhardt,  joins  Wunderman,  Ricotta  & 
Kline  Inc.,  both  New  York. 

GORDON  HOFF,  formerly  with  Leo  Burnett  Co., 
appointed  art  director  at  John  W.  Shaw  Adv., 
both  Chicago. 

JAMES  YOUNG,  tv  producer  formerly  with  Hal 
Seeger  Productions,  and  SYLVESTER  CLEARY,  ac- 
count executive,  Sullivan,  Stauffer,  Colwell  & 
Bayles,  join  Reach,  McClinton,  N.  Y.,  in  similar 
capacities. 

DON  LEA,  previously  with  Charles  Bowes  Adv., 
to  Compton  Adv.  as  account  supervisor  in  Los 
Angeles  office. 

TONY  COSTANZO,  formerly  with  Grant  Advertis- 
ing, N.  Y.,  to  Fuller  &  Smith  &  Ross,  N.  Y.,  as 
public  relations  account  executive. 

JOSEPH  M.  BARNETT  JR.,  formerly  with  Fletcher  D. 
Richards  Inc.,  N.  Y.,  as  account  executive,  to 
Charles  Bowes  Adv.,  L.  A.,  in  similar  capacity. 
HOWARD  C.  BORSCHEL  JR.,  previously  with  Brown- 
Forman  Distillers,  to  Charles  Bowes  as  account 
executive. 

RAMON  J.  CABRERA,  formerly  account  supervisor 
at  Dancer-Fitzgerald-Sample,  joins  Street  & 
Finney,  N.  Y.,  in  similar  capacity.  B.  WILLIAM 
DEC  and  ELENORE  SCANLAN,  both  formerly  of 
BBDO,  to  Street  &  Finney  as  art  director  and 
radio  and  tv  time  buyer,  respectively. 

GEORGE  W.  SCOTT,  previously  with  Crane  Co.. 
Chicago,  as  assistant  to  personnel  director,  to 
Detroit  office  of  Grant  Adv.  as  member  of  cre- 
ative staff. 

WILLIAM  J.  GRIFFIN  JR.,  54,  executive  v.p.  of  Kud- 
ner  Adv.,  N.  Y.,  died  Oct.  3  in  New  York  Hos- 
pital. Mr.  Griffin  joined  Kudner  in  1956  fol- 
lowing earlier  service  with  J.  Walter  Thompson 
Co.  and  Erwin  Wasey  &  Co.  (now  Erwin  Wasey, 
Ruthrauff  &  Ryan). 


FILM 


ROBERT  BERGMANN,  producer- 
account  executive  for  Trans - 
film  Inc.,  N.  Y.,  producer  of 
tv  film  commercials,  appoint- 
ed v.p.  in  charge  of  com- 
pany's tv  division.  THOMAS 
WHITESELL,  previously  senior 
producer  with  Transfilm, 
named  v.p.  in  charge  of  mo- 
tion picture  production. 

ROBERT  SEIDELMAN  promoted 
from  syndication  sales  man- 
ager of  Screen  Gems  Inc.. 
New  York,  to  director  of 
syndication  sales,  filling  va- 
cancy created  when  JERRY 
HYAMS  was  elected  v.p.  in 
charge  of  syndication  in 
July.  Mr.  Seidelman  joined 
SG  in  January  1957  as  syn- 
dication sales  manager  fol- 
lowing company's  absorption 
of  Hygo  Television  Films 
and  Unity  Television  Corp., 
which  he  had  served  as  v.p. 
and  sales  manager. 


MR.  BERGMANN 


MR.  SEIDELMAN 


MR.  SMITH 


EDWIN  J.  SMITH  appointed  di- 
rector of  international  oper- 
ations of  ABC  Films  Inc.  an- 
nounced president  George  T. 
Shupert.  Mr.  Smith  will  op- 
erate from  company's  New 
York  office.  He  previously 
was  v.p.  and  general  man- 
ager of  Allied  Artists  Inter- 
national Co.  and  Interstate 
Television,  headquartering  in 
London. 


ROBERT  L.  MILLER,  formerly 
print  expediter  for  Unity  Television  Corp.,  N. 
Y.,  and  other  film  distributors,  appointed  to 
newly-created  post  of  traffic  supervisor  for 
Telestar  Films  Inc.,  N.  Y. 

PAUL  HARRISON  signed  by  Anso-Desilu  Produc- 
tions, Hollywood,  to  direct  series  of  Ann  Soth- 
ern  shows,   alternating  with  SIDNEY  MILLER. 


ELMO  WILLIAMS,  Academy  Award  winner  for  ed- 
iting of  "High  Noon,"  signed  as  director  and 
supervising  film  editor  for  Bryna  Productions' 
tv  series  based  on  Viking  themes  and  legends. 
Mr.  Williams  will  share  directing  with  GEORGE 
M.  CAHAN,  who  will  also  produce  39  half-hours. 
Series  is  geared  for  airing  next  fall. 

DANN  CAHN  promoted  to  editorial  consultant  of 
Desilu  Productions,  Hollywood.  BILL  HEATH,  ed- 
itorial manager  for  Desilu,  elevated  to  super- 
vising film  editor.  TED  RICH  named  Mr.  Heath's 
assistant. 


NETWORKS  b 


CHARLES  EARLE,  formerly  with  WSAZ-TV  Hunt- 
ington, W.  Va.,  and  WHN  (now  WMGM)  New 
York,  most  recently  with  Paramount  Pictures 
Corp.,  to  ABC  press  information  as  assistant  mag- 
azine editor. 


STATIONS 


R.  J.  McELROY,  president  of  Black  Hawk  Broad- 
casting Co.  (KWWL-AM-TV  Waterloo,  Iowa), 
assumes  position  of  KWWL-TV  general  manager 
replacing  JOHN  ESAU.  Other  announcements: 
DON  E.  INMAN,  formerly  head  of  marketing  divi- 
sion of  KWWL-AM-TV,  to  acting  sales  director 
of  KWWL-TV  and  GENE  LOFFLER,  formerly  gen- 
eral manager  of  KAUS  Austin,  Minn.,  to  di- 
rector of  operations  for  KWWL-TV. 

CONNIE  B.  GAY,  president  and  chairman  of  board 
of  Town  and  Country  Network  and  recent  pur- 
chaser of  KITE  San  Antonio,  announces  that 
Texas  station  will  be  operated  under  new  cor- 
poration, Connie  B.  Gay  Inc.,  of  which  Mr.  Gay 
will  serve  as  president  and  board  chairman. 
JANE  E.  TRIMMER  will  be  executive  v.p.,  N.  S. 
TWEEL  is  radio  v.p.;  TOM  SAWYERS,  secretary- 
treasurer,  and  ALEX  COE,  v.p.  and  general  man- 
ager of  station. 


DALE  L.  TAYLOR,  formerly 
manager  of  WINR  Bingham- 
ton,  N.  Y.,  named  manager 
of  WENY  Elmira,  N.  Y.,  suc- 
ceeding LAMBERT  F.  (BILL) 
POPE,  retiring  at  end  of  1958 
after  31  years  in  radio.  Since 
May  of  this  year,  Mr.  Taylor 
has  been  in  Rochester  work- 
ing on  development  of  com- 
bination of  national  adver- 
tising for  Gannett  broadcast- 
ing stations  (both  stations 
named  above  are  part  of  Gan- 
nett group  of  four  radio  and 
four  tv  stations). 

CHARLES  E.  BELL,  national 
sales  manager  of  WSPA-TV 
Spartanburg,  S.  C,  promoted 
to  general  sales  manager  of 
station.  Mr.  Bell  was  for- 
merly director  of  television 
at  WBTV  (TV)  Charlotte, 
N.  C.  JOHN  P.  SHOLAR,  pre- 
viously sales  manager  of 
WNOK-TV  Columbia,  S.  C, 
appointed  local  and  regional 
sales  director  for  WSPA-TV. 


MR.  TAYLOR 


MR.  BELL 


SAM  W.  SLOAN  appointed  station  manager  of 
WOHO  Toledo,  Ohio.  GEORGE  D.  STEARNS,  for- 
merly of  WMIC  Monroe,  Mich.,  named  chief 
engineer  of  WOHO,  succeeding  EDWIN  J.  POW- 
ELL, who  joins  Collins  Radio  Co. 

CHARLES  H.  CRUTCHFIELD,  executive  v.p.  and  gen- 
eral manager,  WBT  Charlotte,  N.C.,  honored  on 
his  25th  anniversary  with  Jefferson  Standard 
Broadcasting  Co.  (WBT,  WBTV  [TV]  Charlotte, 
WBTW  [TV]  Florence,  S.C.). 


HERMAN  PARIS,  v.p.,  WWDC 
Washington,  D.  C,  adds  du- 
ties of  national  sales  manager 
for  WMBR  Jacksonville, 
Fla.,  in  cooperation  with 
CBS  Spot  Sales.  Mr.  Paris 
joined  WWDC  as  account  ex- 
ecutive in  1944,  became  gen- 
eral sales  manager  two  years 
later  and  was  named  v.p.  in 
1956. 


BILL  PARKER,  formerly  WOC 
Davenport,  Iowa,  local  and 
regional    sales    manager,  to 

KSTT  Davenport  as  sales  manager.  TOM  ELKINS, 
KSTT  air  personality,  adds  duties  of  publicity 
director. 

JEROME  K.  McCAULEY,  assistant  account  executive 
with  WMGM  New  York  for  past  four  years,  pro- 
moted to  assistant  station  sales  manager. 


MR.  PARIS 


Page  134    •    October  13,  1958 


Broadcasting 


JOE  HUDGENS,  director  of  promotion  and  as- 
sistant program  director,  KRNT-AM-TV  Des 
Moines  for  past  3V2  years,  promoted  to  stations 
program  director,  replacing  DICK  COVEY,  re- 
signed, effective  Oct.  18.  GUY  KOENIGSBERGER, 
KRNT-TV  promotion  and  creative  advertising 
manager,  appointed  assistant  program  director 
for  KRNT-AM-TV.  RIC  DEVINE,  sales  service 
and  research  director,  to  promotion  manager  of 
both  stations.  TOM  HEMPHILL  promoted  from  as- 
sistant to  production  manager  of  KRNT-TV. 

GORDON  GRANT,  formerly  on  radio  sales  staff  of 
Radio  &  Tv  Div.  of  Triangle  Publications  Inc., 
transferred  to  television  sales  staff  of  that  divi- 
sion in  New  York  City,  succeeding  HOWARD  W. 
MASCHMEIER,  recently  appointed  assistant  gen- 
eral manager  of  WNHC-TV  Hartford,  Conn. 
(PEOPLE,  Sept.  29). 

WILLIAM  F.  (BUD)  HOUSNER,  formerly  sales  man- 
ager of  WPTV  (TV)  and  WEAT-TV  both  West 
Palm  Beach,  Fla.,  to  WSUN-TV  St.  Petersburg, 
Fla.,  sales  staff. 

FRANK  RIDOLPHI,  WSFA-TV  Montgomery,  Ala., 
business  manager,  advanced  to  administrative 
assistant. 

LOU  SWEENEY,  floor  manager,  KNXT  (TV)  Los 
Angeles,  promoted  to  sales  service  manager,  and 
GORDON  FRENCH,  CBS  Radio,  named  sales  traf- 
fic manager  for  KNXT. 

ARNOLD  (KNIP)  KNIPPENBERG,  formerly  with 
KNOX-TV  St.  Louis  as  account  executive,  to 
KTVI  (TV)  St.  Louis  in  similar  capacity. 

PAUL  T.  SCHEINER,  formerly  with  Ziv  Television 
Programs  as  San  Francisco  account  executive, 
to  KTVU  (TV)  Oakland,  Calif.,  as  account  ex- 
ecutive. 

PHIL  BRESTOFF,  previously  with  WXYZ  Detroit 
as  studio  manager,  joins  KABC  Los  Angeles  as 
account  executive. 

NORMAN  CISSNA,  formerly  Midwest  sales  man- 
ager for  WNTA-TV  Newark,  N.  J.,  to  KMOX- 
TV  St.  Louis  as  account  executive. 

H.  DoWAYNE  (DUKE)  HANSON,  formerly  advertis- 
ing manager  of  Wolff,  Kubly  &  Hirsig.  Madison, 
Wis.,  appointed  account  executive  of  WKOW- 
TV  Madison. 

LEE  GAYNOR,  formerly  media  supervisor  at  Dan- 
cer-Fitzgerald-Sample, and  before  that  time- 
buyer  with  Doherty,  Clifford,  Steers  &  Shen- 
field,  appointed  to  New  York  sales  staff  of  The 
Friendly  Group  of  stations.  Friendly  Group  in- 
cludes WSTV-AM-FM-TV  Steuben  ville.  Ohio: 
WHTO-TV  Atlantic  City,  N.  J.;  WPIT  Pitts- 
burgh; KODE-AM-FM-TV  Joplin,  Mo.;  WPAR, 
WAAM  (FM)  Parkersburg,  W.  Va.;  and  KMLB- 
AM-FM  Monroe,  La. 

JOHN  PIET  promoted  from  WMNI  Columbus, 
Ohio,  afternoon  news  staff  to  assistant  news  di- 
rector. Other  WMNI  appointments:  KEN  KELLER 
as  air  personality  and  MARTIN  GEER  to  continuity 
and  traffic  department. 

DICK  WHITAKER,  in  WWDC  Washington,  D.  C, 
news  department,  elevated  to  assistant  program 
director. 

DAVE  VOWELL,  previously  promotion  manager  and 
feature  writer  for  Tv-Radio  Life  magazine, 
named  assistant  director  of  public  relations  of 
KTLA  (TV)  Los  Angeles. 

GERALD  SPINN,  formerly  with  WBZ  Boston,  joins 
WHK  Cleveland  as  program  director,  replacing 
S.  G.  (RUDY)  RUDERMAN,  resigned. 

KENNETH  MAYER,  news  commentator  for  WCAU- 
AM-FM-TV  Philadelphia  for  past  four  years, 
joins  WFBM-AM-TV  Indianapolis  as  news  man- 
ager, replacing  GEORGE  MORRISON,  resigned  ef- 
fective Nov.  1.  JOHN  R.  PETERSON,  formerly  with 
WIMA-AM-FM-TV  Lima,  Ohio,  as  staff  an- 
nouncer, joins  WFBM-TV  in  similar  capacity. 


MEN  WHO  READ 
BUSINESSPAPERS 
MEAN  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


DON  BRICE  named  director  of  news  and  public 
affairs  at  KIRO  Seattle,  Wash. 

PAT  PHELAN,  city  editor  of  Columbus  (Ohio)  Cit- 
izen, appointed  news  director  of  WTVN-TV  Co- 
lumbus. 

BOB  SMITH,  air  personality,  WCPO-TV  Cincin- 
nati, adds  duties  as  d.j.  on  WCPO-AM-FM. 

KING  RICHARD,  previously  with  WRIT  and  WKOY 
both  Milwaukee,  joins  KWK  St.  Louis  as  air 
personality. 

STUDS  TERKEL,  author,  actor  and  broadcasting  per- 
sonality, signed  by  WFMT  (FM)  Chicago,  for 
new  Wax  Museum  series,  returning  to  radio 
after  10  years. 

DICK  VANCE,  previously  with  WEEK-AM-TV 
Peoria,  111.,  as  air  personality  and  salesman,  to 
KSO  Des  Moines  as  personality. 

JIM  TAGUE,  previously  with  KPLC-TV  Lake 
Charles,  La.,  as  sports  director,  joins  KTIV-TV 
Sioux  City,  Iowa,  announcing  staff. 

TED  KASPER  to  WEBC  Duluth,  Minn.,  as  d.j.-air 
personality. 

HARRY  NOVIK,  general  manager,  WLIB  New 
York,  appointed  to  public  relations  advisory 
committee  of  Urban  League  of  Greater  New 
York. 

FRANCES  FARMER,  motion  picture  and  television 
actress,  signed  by  WFBM-TV  Indianapolis  to 
emcee  weekday  afternoon  series  of  feature- 
length  movies. 

DONN  HOLLAND  leaves  WBZY  Torrington  for 
WBRY  Waterbury,  both  Connecticut,  as  air  per- 
sonality. 

G.  HOWARD  TINLEY  JR.,  formerly  program  director 
WIPA  Annapolis,  Md.,  to  program  department 
of  WABW  Annapolis  as  air  personality. 

BOB  NIEMAN,  outfielder  for  professional  baseball 
team,  Baltimore  Orioles,  signed  as  m.c.  by 
WMAR-TV  Baltimore. 

BECKY  McCALl,  previously  with  KATV  (TV)  Pine 
Bluff,  Ark.,  as  women's  director,  to  KFJZ-TV 
Fort  Worth  as  executive  secretary  to  station 
president  and  v. p.  and  also  as  air  personality. 

JOE  GRADY  and  ED  HURST  to  WRCV  Philadelphia 
as  early  morning  personality  team. 

DALE  MILFORD,  KWTX  Waco,  Tex.,  weatherman, 
to  WFAA-TV  Dallas  in  similar  capacity  suc- 
ceeding WARREN  CULBERTSON. 

ED  BONNER,  KXOK  St.  Louis  d.j.,  is  appearing 
in  Universal-International's  film,  "Once  Upon 
a  Horse."  BURT  H.  NOH  assigned  to  KXOK  Wash- 
ington news  bureau. 

JOEL  ROSE,  newscaster  and  announcer  at  WPFB 
Middletown,  Ohio,  and  host  of  Music  from  Mi- 
ami series  on  WCKY  Cincinnati,  goes  to  WHKK 
Akron,  as  feature  news  personality. 

ELMER  D.  FREE,  63,  on  executive  sales  staff,  WCAO 
Baltimore,  died  following  heart  attack.  At  one 
time  Mr.  Free  headed  Baltimore  advertising 
agency  bearing  his  name. 


REPRESENTATIVES 


MR.  THOMPSON 


JOHN  A.  THOMPSON,  radio 
sales  manager,  Peters,  Grif- 
fin, Woodward,  elected  v.p. 
in  New  York.  Mr.  Thompson 
joined  PGW's  radio  sales  staff 
in  1947,  after  association  with 
McCann-Erickson  and  Ed- 
ward Petry  &  Co.  He  holds 
distinction  of  having  twice 
won  PGW's  "Radio  Colonel 
of  the  Year."  awarded  annu- 
ally for  sales  achievement. 


DAVID  N.  SIMMONS,  president  of  Simmons  Assoc. 
Inc.,  New  York,  has  reported  he  will  remain 
in  broadcast  business  but  has  not  yet  announced 
future  plans.  Simmons  Assoc.,  formed  3V2  years 
ago  by  Mr.  Simmons,  has  closed  its  offices  in 
New  York.  Mr.  Simmons,  at  one  time  with  John 
H.  Blair  &  Co.,  has  been  in  broadcast  industry 
29  years. 

DAVID  H.  SANDEBERG  resigns  as  v.p.  and  Pacific 
Coast  manager  of  Avery-Knodel  Inc.  Mr.  Sande- 
berg  was  previously  San  Francisco  manager  for 
McClatchy  Broadcasting  Co.  and  also  Pacific 
Coast  manager  for  Paul  H.  Raymer  Co. 

PAUL  D.  CAMPBELL,  formerly  of  J.  Walter  Thomp- 
son Co.,  to  Venard,  Rintoul  &  McConnell,  N.  Y., 
as  account  executive. 

ARTHUR  W.  BAGGE,  midwest  sales  manager,  Peters, 


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October  13,  1958    •    Page  135 


PEOPLE  CONTINUED 


Griffin,  Woodward  Inc.,  elected  director  of 
Broadcasting  Advertising  Club  of  Chicago.  With 
PGW  10  years,  Mr.  Bagge  for  past  two  years 
has  been  midwest  vice  president  of  Station  Rep- 
resentatives Assn. 


PROGRAM  SERVICES  ..  .  •   

BOB  WOODBURN,  partner  in  Group  Productions, 
Detroit,  and  formerly  v.p.  for  sales  and  pro- 
duction in  Detroit  office  of  Van  Praag  Produc- 
tions, appointed  resident  sales  v.p.  in  Chicago 
for  Alexander  Film  Co.,  Colorado  Springs,  re- 
placing W.  A.  HiLLHOUSE,  assigned  to  similar  po- 
sition in  San  Francisco. 

GEORGE  R.  JONES  appointed  administrator  of 
recording   operations   and   M.    S.    (MAC)  HARDY 

named  national  plant  manager  for  Capitol  Rec- 
ords Inc.,  Hollywood.  Mr.  Jones  was  previously 
West  Coast  manager  for  Langlois  Filmusic  Inc. 
Mr.  Hardy  has  been  with  Capitol  since  1946 
and  will  continue  as  manager  of  Scranton  (Pa.) 
plant. 

ROBERT  R.  MALLORY,  formerly  staff  supervisor, 
Air  Defense  Command,  under  AT&T's  Defense 
Communications  Manager  in  Kansas  City,  Mo., 
joins  Page  Communications  Engineers  Inc., 
Washington,  D.  C,  as  assistant  to  executive  v.p. 

GEORGE  CHARLES,  formerly  producer  of  NBC- 
TV's  Polly  Bergen  Show,  to  Mills-Park  Milford 
Inc.,  New  York  television  producer  and  packager, 
in  executive  capacity. 

LARRY  HARMON,  "voice"  of  Bozo  the  Clown, 
signed  to  exclusive  recording  contract  by  Cap- 
itol Records,  Hollywood.  Contract  also  gives 
Capitol  exclusive  rights  to  characters,  tv  and 
screen  properties  owned  by  Larry  Harmon  Pro- 
ductions Inc.,  which  can  be  adapted  to  records. 


PROFESSIONAL  SERVICES 


MR.  KRAUTTER 


L.  MARTIN  KRAUTTER,  previ- 
ously v.p.  and  general  man- 
ager of  Chicago  office  of 
Maxon  Inc.,  joins  manage- 
ment team  of  Klau-Van  Piet- 
ersom-Dunlap  Inc.,  Milwau- 
kee and  Chicago,  as  executive 
v.p.  From  1944  to  1949  Mr. 
Krautter  was  with  Henri, 
Hurst  &  McDonald  Inc., 
Chicago,  as  v.p.,  director, 
stockholder  and  account  su- 
pervisor. 


GENE  FITTS,  formerly  director  of  station  services 
for  MBS,  named  director  of  station  relations  for 
World  Travelers'  Club,  N.  Y.,  "due  bill"  adver- 
tising organization  functioning  among  adver- 
tisers and  radio-tv  stations  and  publications. 

GEORGE  DRYFOOS,  for  ten  years  manager  of 
Picker  X-Ray  Corp.,  N.  Y.,  to  Gene  Deitch 
Assoc.,  N.  Y.,  as  sales  and  client  contact. 


MANUFACTURING  mmrnmrnm 

DAN  W.  BURNS  and  ROBERT 
T.  CAMPION  elected  vp.'s  of 
The  Siegler  Corp.,  L.  A.  Mr. 
Campion,  continuing  as  sec- 
retary of  corporation,  was 
formerly  with  Alexander 
Grant  &  Co.,  Chicago  certi- 
fied public  accountants.  Mr. 
Burns  was  named  president 
of  Hufford  Corp.,  Siegler 
subsidiary  located  in  El  Se- 
gundo,  Calif.,  earlier  this 
year. 

DR.  MARTIN  SCHILLING  resigns 
as  chief,  projects  manage- 
ment staff,  Research  and  De- 
velopment Div.  for  Army 
Ordnance  Missile  Labs  at 
Redstone  Arsenal,  Huntsville, 
Ala.,  to  join  Raytheon  Man- 
ufacturing Co.'s  (Waltham, 
Mass.)  Missile  Systems  Div. 
as  programs  manager  and  di- 
rector of  advanced  develop- 
ment. 


ROBERT    E.    McDOWALL,    previ-  MR-  CAMPION 

ously  with  accounting  firm  of  Arthur  Young  & 
Co.,  L.  A.,  elected  treasurer  of  Cohu  Electronics 


Inc.  and  will  locate  in  San  Diego  where  cor- 
poration has  its  Kin  Tel  Div.'s  offices. 

EUGENE  J.  TANNER,  assistant  controller,  Allen  B. 
DuMont  Labs,  to  controller,  succeeding  GEORGE 
G.  McCONEGHY,  resigned. 

WILLIAM  H.  MYERS,  business  development  plan- 
ning, Harrison  plant  of  RCA,  appointed  manager, 
market  planning-special  projects,  entertainment 
tube  products  department,  RCA  Electron  Tube 
Div.  there. 

CHARLES  V.  DICKMAN,  formerly  district  manager 
for  Hearing  Aid  Div.,  Zenith  Radio  Corp.,  to 
Conrac  Inc.,  L.  A.,  as  national  sales  manager  for 
company's  Fleetwood  products. 

SOL  ZECHTER,  section  manager  in  Transistorized 
Devices  Lab,  Government  and  Industrial  Div., 
Philco  Corp.,  Philadelphia,  promoted  to  manager 
of  Devices  Lab. 

HARVEY  L.  HELLERING,  formerly  general  manager 
for  Executive  Communications  Systems,  N.  Y., 
to  ITT  industrial  products  division  as  eastern 
regional  sales  manager,  headquartering  at  Lodi, 
N.  J. 

LOUIS  E.  RISNER  and  JACK  PYLE,  semiconductor 
engineering  specialists,  appointed  by  Semicon- 
ductor Div.,  Hoffman  Electronics  Corp.,  L.  A., 
to  Los  Angeles  and  Pacific  Southwest  area  and 
Central  California  and  Pacific  Northwest  re- 
spectively. Mr.  Risner  was  formerly  with  Magna 
Electronics  Corp.,  L.  A.,  Mr.  Pyle,  with  Sylvania 
Electric  Products  Inc. 


UPCOMING 


TRADE  ASSNS. 


DONALD  J.  PLUNKETT,  Capitol  Records  Inc.,  suc- 
ceeds SHERMAN  M.  FAIRCHILD,  Fairchild  Recording 
Co.,  as  president  of  Audio  Engineering  Society 
for  new  year.  Other  officers  named  at  10th 
annual  convention  in  New  York  included  H  E. 
ROYS,  RCA,  central  V.p.:  HERBERT  E.  FARMER,  U.  of 
Southern  California,  western  v.p.;  C.  J.  LeBEL, 
Audio  Instrument  Co.,  reelected  secretary,  and 
RALPH  A.  SCHLEGEL,  RKO  Teleradio  Pictures  Inc., 
WOR  New  York  Div.,  reelected  treasurer. 

BOBB  CHANEY,  v.p.  of  BBDO  and  general  manager 
of  agency's  Minneapolis  office,  named  national 
program  chairman  of  55th  annual  convention 
of  Advertising  Federation  of  America  to  be  held 
in  Minneapolis  June  7-10,  1959. 

JOHN  CHASE,  WHFB  Benton  Harbor— St.  Joseph, 
Mich.,  farm  director,  named  chairman  of  Civil 
Defense  Committee  of  National  Assn.  of  Tele- 
vision and  Radio  Farm  Directors. 

M.  PETER  KEANE,  technical  director  of  Screen 
Gems  Inc.,  N.  Y.,  appointed  member  of  board 
of  managers  of  Society  of  Motion  Picture  & 
Television  Engineers,  New  York  section. 


EDUCATION 


DEAN  EARL  V.  MOORE  of  U.  of  Michigan's  School 
of  Music  appointed  music  program  advisor  for 
Educational  Tv  &  Radio  Center,  Ann  Arbor, 
Mich. 

DR.  EDWARD  W.  BORGERS,  formerly  member  of 
radio  and  tv  department  of  Bruce  B.  Brewer  & 
Co.,  Kansas  City  advertising  agency,  appointed 
assistant  professor  of  telecommunications  in  U. 
of  Southern  California. 

INTERNATIONAL  ' 

BRUNO  COMEAU,  formerly  of  commercial  division 
of  Canadian  Broadcasting  Corp.,  Montreal,  to 
head  of  French-language  radio  and  television 
news  service  of  CBC  at  Montreal. 

JACK  R.  KENNEDY,  for  past  six  years  television 
sales  representative  of  Canadian  Broadcasting 
Corp.,  Toronto,  Ont.,  and  WILLIAM  V.  STOECKEL, 

for  many  years  with  station  representative  firms 
All-Canada  Radio  Facilities  Ltd.,  and  Television 
Representatives  Ltd.,  Toronto,  have  joined  CFRB 
Toronto,  as  sales  representatives. 

JIMMY  ZAZA  to  news  editor  of  CKGB  Timmins, 
Ont.  DON  KOHLES,  formerly  of  CHOV  Pembroke, 
Ont.,  to  CKGB  as  announcer.  COLLEEN  HAUNCH 
to  CKGB  continuity  editor. 

GEORGE  OLIVER,  salesman  of  CKBB  Barrie,  Ont., 
to  sales  staff  of  CFCH  North  Bay,  Ont. 

JOE  MclNTYRE,  technician  of  CKWS-TV  Kingston, 
Ont.,  to  CKCO-TV  Kitchener,  Ont. 

DAVID  CROMPTON,  announcer  of  CKLY  Lindsay, 
Ont.,  to  announcer  staff  of  CHEX  Petersborough, 
Ont. 


Page  136 


October  13,  1958 


October 

Oct.  13:  New  York  AP  Broadcasters  Assn,  an- 
nual meeting,  Sheraton-Ten  Eyck  Hotel, 
Albany. 

Oct.  13:  Virginia  AP  Broadcasters  Assn.,  annual 
meeting,  Hotel  Roanoke,  Roanoke. 

Oct.  13-15:  National  Electronics  Conference,  Ho- 
tel Sherman,  Chicago. 

Oct.  13-15:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Chesmotel  Lodge,  Hopkinsville. 

Oct.  14-17:  National  Assn.  of  Educational  Broad- 
casters, annual  convention,  Sheraton-Fonte- 
nelle  Hotel,  Omaha,  Neb. 

Oct.  15:  Massachusetts  Assn.  of  Broadcasters, 
University  Club,  Boston. 

Oct.  15-19:  Radio  Television  News  Directors 
Assn.,  annual  convention,  Sheraton-Blackstone 
Hotel,  Chicago. 

Oct.  17:  Ohio  Assn.  of  Broadcasters,  annual  con- 
vention. Athletic  Club,  Columbus. 

Oct.  17-19:  Women's  Advertising  Clubs,  Midwest 
inter-city  conference,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  19-21:  Inland  Daily  Press  Assn.,  annual 
meeting,  Drake  Hotel,  Chicago. 

Oct.  20-24:  Society  of  Motion  Picture  &  Tele- 
vision Engineers,  84th  semi-annual  conven- 
tion, Sheraton-Cadillac  Hotel,  Detroit,  Mich. 

Oct.  21-22:  niinois  Broadcasters  Assn.,  fall  meet- 
ing, Inman  Hotel  Champaign. 

Oct.  22-24:  NBC  Radio  and  Television  affiliates 
annual  meeting,  Plaza  Hotel,  New  York. 

Oct.  23-24:  Audit  Bureau  of  Circulation,  44th 
annual  meeting,  Drake  Hotel,  Chicago. 

Oct.  23-25:  AFA,  10th  district  convention,  Lub- 
bock, Tev. 

Oct.  23-26:  High  Fidelity  Music  Show,  Wiscon- 
sin Hotel,  Milwaukee. 

Oct.  24-26:  AFA,  third  district  convention,  Ra- 
leigh, N.  C. 

Oct.  25:  UPI  Broadcasters  of  Indiana,  fall  meet- 
ing, Van  Orman  Northcrest  Hotel,  Fort  Wayne. 

Oct.  25-26:  AWRT,  Pennsylvania  conference, 
Erie. 

Oct.  27-28:  AAA  A,  eastern  region's  annual  meet- 
ing, Biltmore  Hotel,  New  York  City. 

Oct.  28-29:  Central  Canada  Broadcasters  Assn., 
Westbury  Hotel,  Toronto,  Ont. 

Oct.  29:  U.C.L.A.  Publicity  Clinic,  Chamber  of 
Commerce,  Los  Angeles. 

Oct.  29-30:  CBS  Radio  Affiliates  Assn.,  annual 
convention,  Waldorf-Astoria  Hotel,  New  York 
City. 

Oct.  30-31 :  IRE,  electron  devices  meeting.  Shore- 
ham  Hotel,  Washington. 

Oct.  31:  AFA,  second  district  meeting,  Shoreham 
Hotel,  Washington. 

Oct.  31-Nov.  2:  Women's  Advertising  Clubs, 
Eastern  inter-city  conference,  Washington. 

November 

Nov.    5:    AAAA,    east-central    region's  annual 

meeting,  Commodore  Perry,  Toledo,  Ohio. 
Nov.  5-7:  Public  Relations  Society  of  America, 

11th     national     conference,  Waldorf-Astoria 

Hotel,  New  York. 
Nov.   9-12:  Assn.   of  National  Advertisers  fall 

meeting.  The  Homestead,  Hot  Springs,  Va. 
Nov.    13-14:    Tennessee   Assn.   of  Broadcasters, 

Knoxville. 

Nov.  13-15:  Missouri  Assn.  of  Broadcasters,  Chase 
Hotel,  St.  Louis. 

Nov.  14:  Oregon  Broadcasters  Assn.,  fall  meet- 
ing, Hotel  Marion,  Salem. 

Nov.  15-16:  AWRT,  Indiana  conference,  Indian- 
apolis. 

Nov.  16-19:  Broadcasters'  Promotion  Assn.,  third 

annual  convention,  Chase  Hotel,  St.  Louis. 
Nov.  19:  Television  Bureau  of  Advertising,  board 

of  directors  meeting,  Waldorf-Astoria  Hotel, 

New  York  City. 
Nov.  19:  ABC-TV  Primary  Affiliates,  meeting, 

New  York. 

Nov.  20:  TvB,  sales  advisory  committee  meet- 
ing, Waldorf-Astoria  Hotel,  New  York  City. 

Nov.  20-21:  National  Business  Publications, 
Chicago  regional  conference.  Drake  Hotel, 
Chicago. 

Nov.  21:  TvB,  annual  meeting  of  members,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Claremore. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  San  Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference,  Detroit. 


April 

April  16-19:  Advertising  Federation  of  America, 
fourth  district  annual  convention,  Desert 
Ranch  and  Colonial  Inn,  St.  Petersburg,  Fla. 

April  30-May  3:  AWRT  national  annual  con- 
vention, Waldorf-Astoria  Hotel,  New  York  City. 

NAB  FALL  CONFERENCES 

Oct.  13-14,  Schroeder  Hotel,  Milwaukee. 

Oct.  16-17,  Radisson  Hotel,  Minneapolis. 

Oct.  20-21,  Somerset  Hotel,  Boston. 

Oct.  27-28,  Statler  Hilton  Hotel,  Washington,  D.  C. 

Broadcasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Oct.  2  through  Oct.  8 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 


Abbreviations: 

DA — directional  antenna,  cp — construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts,  w — watt,   mc — megacycles.   D — day.  N — 


night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization 
STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 


ACTION  BY  FCC 

Durham,  N.  H. — U.  of  New  Hampshire — Grant- 
ed ch.  *11  (198-204  mc);  ERP  60.3  kw  vis.,  30.2 
kw  aur.;  ant.  height  above  average  terrain  956  ft., 
above  ground  398  ft.  Estimated  construction  cost 
$161,852,  first  year  operating  cost  $64,030.  P.  O. 
address  %  Eldon  L.  Johnson.  Studio  location 
Memorial  Union  Bldg.,  U.  of  N.  H.  Trans,  loca- 
tion top  of  Saddleback  Mt.,  Deerfield.  Geographic 
coordinates  43°  10'  41"  N.  Lat„  71°  12'  19"  W. 
Long.  Trans.  Standard  Electronic,  ant.  GE.  Legal 
counsel  Covington  &  Burling,  Washington.  Con- 
sulting engineer  Charles  F.  Halle,  Durham.  An- 
nounced Oct.  2. 

APPLICATION 

Charlotte  Amalie — St.  Thomas,  Virgin  Islands — 
Island  Bcstg.  Corp.  ch.  10  (192-198  mc);  ERP 
.222  kw  vis.,  .111  kw  aur.,  ant.  height  above 
average  terrain  1,611  ft.,  above  ground  197  ft. 
Estimated  construction  cost  $60,845,  first  year 
operating  cost  $37,000,  revenue  $42,000.  P.  O.  ad- 
dress 190  Scranton  Ave.,  Lynbrook,  L.  I.,  N.  Y. 
Studio-Trans,  location  Mountain  Top  Estates, 
Signal  Hill,  1.5  mi.  northwest  of  Charlotte 
Amalie.  Geographic  coordinates  18°  21'  31"  N. 
Lat,  64°  56'  55"  W.  Long.  Trans.,  ant.  RCA.  Legal 
counsel  McKenna  &  Wilkinson,  Washington. 
Consulting  engineer  A.  Earl  Cullum  Jr.,  Dallas. 
Robert  Moss,  in  supervision  and  production  of 
radio  program  Make  Believe  Ballroom,  and 
Robert  E.  Noble  Jr.,  WABC  New  York  sales 
manager,  are  equal  partners.  Announced  Oct.  6. 


Translators 


ACTIONS  BY  FCC 

Palm  Springs  Translator  Station  Inc.,  Palm 
Springs,  Calif. — Granted  90-day  temporary  au- 
thority to  operate  tv  translator  stations  K70AL 
and  K73AD  by  remote  control,  without  prejudice 
to  any  determination  Commission  may  make  in 
pending  hearing  on  its  applications;  accepted 
for  filing  applications  for  mod.  to  provide  regular 
remote  control  operation  but  withheld  action 
until  decision  in  above  docket  cases.  By  letter, 
denied  request  by  Palm  Springs  Community 
Television  Corp.  that  mod.  applications  not  be 
accepted  for  filing.  Announced  Oct.  8. 

Renville  County  TV  Corp.  (%  Robert  G.  John- 
son) Olivia,  Minn. — Granted  cps  for  two  new  tv 
translator  stations — one  on  ch.  71  to  translate 
programs  of  KSTP-TV  (ch.  5),  St.  Paul,  and  the 
other  on  ch.  79  to  translate  program  of  KMSP- 
TV  (ch.  9),  Minneapolis.  Announced  Oct.  8. 

Teleservice  Co.  (3582  Calkins  Ave.)  Roseburg, 
Ore. — Granted  cp  for  new  tv  translator  station 
on  ch.  83  to  translate  program  of  KOIN-TV 
(ch.  6),  Portland.  By  letter,  denied  petition  by 
Southwest  Oregon  Television  Bcstg.  Corp. 
(KVAL-TV,  ch.  13),  Eugene,  to  designate  applica- 
tion for  hearing.  Announced  Oct.  2. 

Manson  Community  Tv  Co.,  Manson,  Wash. — 
Granted  cp  for  new  tv  translator  station  on  ch. 
75  to  serve  Manson  and  Chelan  by  translating 
programs  of  KXLY-TV  (ch.  4),  Spokane;  waived 
type  approval  rules,  with  conditions.  (Appli- 
cant's previous  translator  permit  expired  June  1 
by  its  own  terms.)  Announced  Oct.  8. 


CALL  LETTERS  ASSIGNED 

K70BF  Douglas,  Ariz. — City  of  Douglas  Trans- 
lator Committee. 

K73AL  Truth  or  Consequences,  N.  M. — Munici- 
pal School  District  #  6. 

K70BE  Butte  Falls,  Ore.— Calif  .-Ore.  Tv  Inc. 

K76AM,  K79AE  and  K71AL,  Tillamook,  Ore.— 
Tillamook  Tv  Translator  Inc. 


New  Am  Stations 


ACTIONS  BY  FCC 

Boaz,  Ala. — Marshall  County  Bcstg.  Co. — 
Granted  1300  kc,  300  w  D.  P.  O.  address  1073  50 
St.  Ensley,  Birmingham  8,  Ala.  Estimated  con- 
struction cost  $10,452,  first  year  operating  cost 
$19,620,  revenue  $21,000.  Vearl  Cicero  is  sole  own- 
er. Mr.  Cicero  is  communication  engineer.  An- 
nounced Oct.  8. 

North  Syracuse,  N.  Y. — James  A.  McKechnie — 
Granted  1220  kc,  1  kw  D.  P.  O.  address  724  Allen 
St.,  Syracuse,  N.  Y.  Estimated  construction  cost 
$17,605,  first  year  operating  cost  $75,000,  revenue 
$80,000.  Mr.  McKechnie,  10%  WPDM  Potsdam, 
N.  Y.,  will  be  sole  owner.  Announced  Oct.  8. 

Stuart,  Va. — Mecklenburg  Bcstg.  Corp. — Grant- 
ed 1270  kc,  1  kw  D.  P.  O.  address  John  W. 
Schultz,  Box  1284,  Martinsville,  Va.  Estimated 
construction  cost  $14,919,  first  year  operating  cost 
$36,000,  revenue  $42,500.  Owners  are  John  W. 
Schultz,  Philip  F.  Hedrick  (each  39.2%)  and 
others.  Mr.  Schultz  was  president  and  49%  stock- 
holder of  WJWS  South  Hill,  Va.,  until  June  15, 
1954.  Mr.  Hedrick  is  chief  engineer  and  former 
less  than  1%  stockholder  of  WSJS-AM-FM 
Winston-Salem,  N.  C.  Announced  Oct.  8. 

APPLICATIONS 

Jackson,  Miss. — New  South  Bcstg.  Corp.  1550 
kc,  10  kw  D.  P.  O.  address  Box  528,  Meridian, 
Miss.  Estimated  construction  cost  $28,464,  first 
year  operating  cost  $54,000,  revenue  $66,000. 
Equal  partners  are  Frank  E.  Holladay  and  Joseph 
W.  Carson  (each  owning  25%  of  WLSM  Louis- 
ville, 26%  of  WNSL  Laurel  and  one-third  of 
WOKK  Meridian,  all  Mississippi,  and  one-third 
of  WACT  Tuscaloosa,  Ala.),  and  John  S.  Primm, 
who  owns  25%  of  WLSM  and  one-third  of  WACT 
and  WOKK.  Announced  Oct.  2. 

Senatobia,  Miss. — Northwest  Miss.  Bcstg.  Co. 
1550  kc,  10  kw  D.  P.  O.  address  Box  552,  Houston, 
Miss.  Estimated  construction  cost  $36,637,  first 
year  operating  cost  $36,000,  revenue  $48,000.  Own- 


NATION-WIDE  NEGOTIATIONS  •  FINANCING  m  APPRAISALS 


RADIO    •    TELEVISION    •  NEWSPAPER 


Today  and  tomorrow  (13-14)  Ray  Hamilton 
and  Jack  Maurer  will  be  attending  the  NAB 
Management  Meeting  at  the  Schroeder  Hotel, 
Milwaukee. 

On  Thursday  and  Friday  (16-17)  they  will  be 
at  the  Radisson  in  Minneapolis. 


Ray  V.  Hamilton 


Jackson  B.  Maurer 


Washington,  D.  C. 

Wm.  T.  Stubblefield 
1737  DeSales  St.,  N.W. 
EX  3-3456 


Cleveland 

Jackson  B.  (Jack)  Maurer 
2414  Terminal  Tower 
TO  1-6727 


Chicago 

Ray  V.  Hamilton 
Tribune  Tower 
DE  7-2754 


Dallas 

DeWitt  (Judge)  Landis 
Fidelity  Union  Life  Bldg. 
Rl  8-1175 


San  Francisco 

W.  R.  (Ike)  Twining 
1 1 1  Sutter  St. 
EX  2-5671 


Broadcasting 


October  13,  1958    •    Page  137 


Planning 
a  Radio 
Station? 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 

For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  LB-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 

RAD tO  CORPORATION 
Of  AMERICA 


Tmk{s)® 


FOR  THE  RECORD  continued 


ers  are  Marvin  L.,  Robin  H.  and  Ralph  C.  Mathis, 
30%  each,  and  John  B.  Skelton  Jr.,  10%.  Marvin 
owns  45%  of  WSJC  Magee,  Miss.  Robin  and 
Ralph  each  own  311/4%  of  WCPC  Houston,  Miss., 
and  15%  of  WSJC.  Mr.  Skelton  owns  6V4%  of 
WCPC  and  121/2%  of  WSJC.  Announced  Oct.  3. 

Festus,  Mo. — Robert  D.  and  Martha  M.  Rapp 
1400  kc,  250  w  unl.  P.  O.  address  920  Michigan, 
Farmington,  Mo.  Estimated  construction  cost 
$11,750,  first  year  operating  cost  $31,200,  revenue 
$36,000.  Mr.  and  Mrs.  Rapp  also  own  WINI  Mur- 
physboro,  m.  Announced  Oct.  8. 

Colonial  Village  (S.  Knoxville),  Tenn. — Mor- 
gan Bcstg.  Co.  1580  kc,  250  w  D.  P.  O.  address 
Box  85,  Etowah,  Tenn.  Estimated  construction 
cost  $12,355,  first  year  operating  cost  $18,536, 
revenue  $27,428.  Harry  J.  Morgan,  sole  applicant, 
owns  all  of  WCPH  Etowah.  Announced  Oct.  8. 

Waynesboro,  Va. — John  Laurino  970  kc,  500  w 
D.  P.  O.  address  1805  Cooper  Rd.,  Richmond,  Va. 
Estimated  construction  cost  $14,050,  first  year 
operating  cost  $35,000,  revenue  $45,000.  Mr. 
Laurino,  sole  owner,  is  with  Automobile  Club  of 
Va.  Announced  Oct.  21. 

Madison,  Wis.— North  Shore  Bcstg.  Co.  1550 
kc,  5  kw  P.  O.  address  2425  Main  St.,  Evanston, 
111.  Estimated  construction  cost  $48,675,  first  year 
operating  cost  $83,000,  revenue  $97,000.  Applicant 
is  licensee  of  WEAW-AM-FM  Evanston.  An- 
nounced Oct.  2. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

KPEN  Atherton,  Calif.— Waived  Sect.  3.205  and 
granted  application  to  change  main  studio  loca- 
tion to  Menlo  Park,  2\'2  blocks  outside  Atherton 
city  limits;  remote  control  permitted.  Announced 
Oct.  8. 

WMBM  South  Miami,  Fla. — Commission  recon- 
sidered its  action  of  September  10  granting 
change  of  am  facilities  from  800  kc,  1  kw,  D,  to 
790  kc,  5  kw,  DA-2,  U;  engineering  conditions  to 
the  extent  of  adding  following  condition:  Pro- 
vided, that  no  license  will  be  issued  to  permittee 
until,  subsequent  to  completion  of  construction 
by  Louis  G.  Jacobs  under  such  permit  as  may  be 
issued  measurement  data  has  been  submitted 
adequately  demonstrating  that  radiation  pattern 
of  WMBM  meets  terms  of  cp.  Announced  Oct.  8. 

KRNS  Burns,  Ore. — Granted  change  from  un- 
limited time  to  specified  hours,  continuing  opera- 
tion on  1230  kc,  250  w.  Announced  Oct.  8. 

KCUL  Fort  Worth,  Tex. — Granted  increase  in 
daytime  power  from  10  kw  to  50  kw,  continuing 
operation  on  1540  kc,  1  kw-N  DA-2;  engineering 
conditions.  Announced  Oct.  8. 

KAPA  Raymond,  Wash. — Granted  change  from 
unlimited  time  to  specified  hours  continuing 
operation  on  1340  kc,  250  w.  Announced  Oct.  8. 

APPLICATIONS 

WNLC  New  London,  Conn. — Cp  to  change  fre- 
quency from  1490  kc  to  1510  kc;  increase  power 
from  250  w  to  5  kw  (unlimited),  install  di- 
rectional ant.  night  and  day  (DA-1),  install  new 
trans,  and  change  ant.-trans.  location. 

WNBH  New  Bedford,  Mass. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WOCB  West  Yarmouth,  Mass. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WION  Ionia,  Mich. — Cp  to  increase  power 
from  500  w  to  5  kw  (daytime),  install  directional 
ant.  daytime  and  install  new  trans. 

WWBZ  Vineland,  N.  J. — Cp  to  increase  power 
from  1  kw  to  5  kw  (unlimited),  change  from 
employing  directional  ant.  night  to  directional 
ant.  night  and  day  (DA-2)  and  install  new  trans. 

KGAY  Salem,  Ore. — Cp  to  change  frequency 
from  1430  kc  to  1550  kc. 

WKBI  St.  Marys,  Pa. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WNBT  Wellsboro,  Pa. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WDXN  Clarksville,  Tenn. — Cp  to  increase 
power  from  250  w  to  1  kw  and  change  type  trans. 

WHUB  Cookeville,  Tenn. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

CALL  LETTERS  ASSIGNED 

KFDF  Van  Buren,  Ark. — Broadcasters  Inc., 
1580  kc. 

KAPI  Pueblo,  Colo. — Pueblo  County  Bcstg.  Co., 
690  kc. 

WSTS  Massena,  N.  Y. — Seaway  Bcstg.  Co. 

WRNY  Rome,  N.  Y. — Rome  Community  Bcstg. 
Co.,  1350  kc. 

WERT  Van  Wert,  Ohio— Van  Wert  Bcstg.  Co., 
1220  kc. 

KQDE  Renton,  Wash. — Interlake  Bcstg.  Corp., 
910  kc.  Effective  date  moved  up  to  Nov.  1. 


New  Fm  Stations 


ACTION  BY  FCC 

Red  Bank,  N.  J. — Frank  H.  Accorsi — Granted 
106.3  mc,  1  kw.  P.  O.  address  157  Broad  St.,  Red 
Bank.  Estimated  construction  cost  $325,  first 
year  operating  cost  $26,000,  revenue  $29,900.  Mr. 
Accorsi  had  previously  been  granted  an  fm  cp 
for  Red  Bank  which  expired.  Announced  Oct.  8. 


Page  138 


October  13,  1958 


APPLICATION 

Gretna,  Va. — Central  Va.  Bcstg.  Co.  103.3  mc, 
3  kw  P.  O.  address  Box  730,  Gretna.  Estimated 
construction  cost  $7,950,  first  year  operating  cost 
$3,000,  revenue  $3,000.  Applicant  is  licensee  of 
WMNA  Gretna.  Announced  Oct.  3. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

KSRM  Sacramento,  Calif.— Audiolab  Co.,  96.9 
mc. 

KWG-FM  Stockton,  Calif.— KWG  Bcstg.  Co., 
107.3  mc. 

WVCG-FM  Coral  Gables,  Fla.— Peninsula 
Bcstg.  Corp.,  105.1  mc. 

WROC-FM  Rochester,  N.  Y. — Transcontinent 
Tv  Corp.,  97.9  mc. 

WBBW-FM  Youngstown,  Ohio— Mahoning  Val- 
ley Bcstg.  Corp.,  93.3  mc. 

KSEO-FM  Durant,  Okla.— Durant  Pub.-Bcstg. 
Corp. 

WTMJ-FM— The  Journal  Co.,  94.1  mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

WGWC  Selma,  Ala.— Granted  transfer  of  con- 
trol from  Oscar  P.  Covington,  et  al.,  to  W.  E. 
Farrar  (interest  in  WRAG  Carrollton,  Ala.)- 
consideration  $65,000.  Announced  Oct.  8. 

KOLR  Sterling,  Colo.— Granted  assignment  of 
license  to  Sterling  Bcstg.  Corp.  Eugene  H. 
Dodds,  president;  Kermit  G.  Kath  (KGOS  Tor- 
rington,  Wyo.),  vice  president;  consideration 
$45,000.  Announced  Oct.  8. 

WBSE  Hillsdale,  Mich.— Granted  (1)  renewal 
of  license  and  (2)  transfer  of  control  from 
Stevens-Wismer  Bcstg.  Co.  to  Ruth  Keister  and 
Russell  W.  and  Annabelle  Holcomb;  considera- 
tion $37,000  plus  payment  of  certain  liabilities. 
Announced  Oct.  8. 

KOMA  Oklahoma  City,  Okla.— Granted  assign- 
ment of  licenses  from  Burton  Levine,  et  al ,  to 
Storz  Bcstg.  Co.  (WTIX  New  Orleans,  La.;  WHB 
Kansas  City,  Mo.;  WDGY  Minneapolis,  Minn., 
and  WQAM  Miami  Fla.);  consideration  $600,000 
Comr.  Bartley  voted  for  309(b)  letter.  An- 
nounced Oct.  8. 

KWLK  Longview,  Wash.— Granted  transfer  of 
control  from  Merton  Giant  and  Donald  K.  Mc- 
Bride  to  William  E.  Boeing  Jr.  (one-third  own- 
er); consideration  $12,000  for  remaining  two- 
thirds  interest.  Announced  Oct.  8. 

APPLICATIONS 

WAPX  Montgomery,  Ala — Seeks  assignment  of 
license  from  United  Bcstg.  Co.  to  Ralph  M.  All- 
good  and  Grover  Wise,  d/b  as  The  Southland 
Bcstg.  Co.,  for  $125,000.  Buyers  are  equal  partners 
in  WDNG  Anniston,  Ala.  Announced  Oct.  2. 

KRKC  King  City,  Calif.— Seeks  assignment  of 
cp  from  James  H.  Rose  and  Howard  E.  Slagle, 
d/b  as  Somoco  Bcstg.  to  KRKC  Inc.  (Mr.  and 
Mrs.  Rose  and  Mr.  and  Mrs.  Slagle).  Corporate 
change.  No  control  change.  Announced  Oct.  8. 

KWD?  Merced,  Calif.— Seeks  assignment  of  li- 
cense from  Joseph  Gamble  Stations  Inc.  to  HDH 
Stations  Inc.  for  $141,500.  New  owners  are  Mr. 
and  Mrs.  Maxwell  Hurst  and  Henry  Diamond, 
each  one-third.  Mr.  Hurst  fomerly  was  with 
Bremer  Bcstg.  Corp.,  Newark,  N.  J.  Mrs.  Hurst 
does  office  work.  Mr.  Diamond  is  motion  picture 
projectionist.  Announced  Oct.  2. 

KWG  Stockton,  Calif. — Seeks  acquisition  of 
negative  control  of  licensee  (KWG  Bcstg.  Co.)  by 
Frank  A.  Axelson  and  O.  R.  Reichenbach  (each 
50%)  through  purchase  of  one-third  interest 
from  Robin  Hill  for  $16,000.  Buyers  formerly 
held  one-third  each.  Announced  Oct.  3. 

WBLN  (TV)  Bloomington,  HI.— Seeks  trans- 
fer of  control  from  Worth  S.  Rough  to  Amos 
Barton,  (10%),  Henry  C.  Berenz  (8%)  and  ap- 
proximately 450  others  including  Mr.  Rough 
through  issuance  of  more  stock.  It  is  to  be 
"community  project."  Announced  Oct.  8. 

KXEL  Waterloo,  Iowa — Seeks  assignment  of 
license  from  Josh  Higgins  Bcstg.  Co.  to  Cy  N. 
Bahakel  for  $500,000.  Mr.  Bahakel  owns  WABG 
and  cp  for  WABG-TV  Greenwood  and  WKOZ 
Kosciusko,  both  Mississippi,  WLBJ  Bowling 
Green,  Ky.,  WRIS  Roanoke  and  WWOD  Lynch- 
burg, both  Virginia,  and  WKIN  Kingsport,  Tenn. 
Announced  Oct.  2. 

KREH  Oakdale,  La. — Seeks  transfer  of  16% 
from  Cyril  W.  Reddoch  to  his  son,  C.  Winsett,  no 
consideration  involved.  Father's  interest  is  re- 
duced to  50%%.  Ralph  L.  Hooks  owns  remaining 
third.  Announced  Oct.  7. 

KFLD  Litchfield,  Minn. — Seeks  assignment  of 
cp  from  Lee  Favreau  tr/as  Meeker  County  Radio 
to  Frank  W.  Endersbe  for  $43,500.  Mr.  Endersbe 
formerly  had  minority  interest  in  KSUM  Fair- 
mont, Minn.  Announced  Oct.  7. 

KUSN  St.  Joseph,  Mo.— Seeks  transfer  of  100% 
of  licensee  corporation  from  W.  N.  Schnapp  et  al 
to  Charles  H.  Norman  for  $90,000.  Mr.  Norman 
is  announcer-salesman,  KSTL  St.  Louis.  An- 
nounced Oct.  7. 

WFSC  Franklin,  N.  C. — Seeks  involuntary  as- 
signment of  license  from  Graves  Taylor,  John  E. 
Boyd  and  Henry  G.  Bartol  Jr.,  d/b  as  Macon 
County  Bcstg.  Co.,  to  Gertrude  S.  Taylor, 
executrix  of  estate  of  Graves  Taylor,  deceased, 
and  Messrs.  Boyd  and  Bartol,  d/b  as  Mason 
County  Bcstg.  Co.  Announced  Oct.  8. 

Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DeSales  St.,  N.  W.  ME.  8-541 1 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

Washington  5,  D.  C.         Republic  7-3984 

Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 



WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road— Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
610  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L  H.  CARR  &  ASSOCIATES 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.     Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


JOHN  H.  MULLANEY 

Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"for  Retails  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 

NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  Trowbridge  6-2800 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  79,497*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


SERVICE  DIRECTORY 


Broadcasting 


October  13,  1958    •   Page  139 


FOR  THE  RECORD  continued 


WT¥N  Tryon,  N.  C. — Seeks  involuntary  as- 
signment of  license  from  Henry  G.  Bartol  Jr. 
and  Graves  Taylor,  d/b  as  Polk  County  Bcstrs., 
to  Mr.  Bartol  and  Gertrude  S.  Taylor,  executrix 
of  estate  of  Graves  Taylor,  deceased,  d/b  as 
Polk  County  Bcstrs.  Announced  Oct.  8. 

KRAM  Las  Vegas,  Nev. — Seeks  assignment  of 
license  from  Drake  Motel  Corp.  to  K.  R.  A.  M. 
Inc.  for  $250,000.  New  owners  are  A.  R.  Ellman 
(40%),  and  Anthony  C.  Morici  (20%),  each  of 
whom  owns  50%  of  KIST  Santa  Barbara,  Calif., 
and  housewives  Carol  McNamey  and  Marianne 
Aissa,  each  20%.  Announced  Oct.  6. 

WPAT-AM-FM  Paterson,  N.  J. — Seeks  transfer 
of  control  of  license  from  WPAT  Syndicate  to 
Dickens  J.  Wright,  Emanuel  Dannett,  Paul  Bau- 
man,  Oscar  Weinberg,  Irwin  L.  Solomon  and 
American  Corrugated  Paper  Products  Corp. 
Corporate  change.  No  control  change.  An- 
nounced Oct.  7. 

WONG  Oneida,  N.  Y.— Seeks  assignment  of  li- 
cense from  John  J.  Geiger  to  Madison  County 
Bcstg.  Corp.  Corporate  change.  No  control 
change.  Announced  Oct.  6. 

WBTH  Williamson,  W.  Va. — Seeks  acquisition 
of  positive  control  (81.4%)  of  licensee  (William- 
son Bcstg.  Corp.)  by  Phil  Beinhorn  (former 
47.11%  owner)  through  purchase  of  47.11%  from 
Alice  Shein  by  licensee  for  $11,000  and  retirement 
thereof.  Announced  Oct.  2. 

Hearing  Cases 

FINAL  DECISION 

By  order,  commission  made  effective  immedi- 
ately Aug.  21  initial  decision  and  granted  ap- 
plication of  James  A.  McKechnie  for  new  am 
station  to  operate  on  1220  kc,  1  kw,  D,  in  North 
Syracuse,  N.  Y.;  engineering  condition.  Comr. 
Ford  abstained  from  voting.  Announced  Oct.  8. 


INITIAL  DECISIONS 

Hearing  Examiner  Herbert  Sharfman  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Historyland  Radio  for  new  am  station  to 
operate  on  1350  kc,  500  w,  D,  in  Fredericksburg, 
Va.,  and  denying  competing  application  of  Star 
Bcstg.  Corp.  Announced  Oct.  7. 

Hearing  Examiner  Millard  F.  French  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Grady  M.  Sinyard  for  new  am  station  to 
operate  on  1010  kc,  500  w,  DA,  D,  in  New  Boston, 
Ohio.  Announced  Oct.  3. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion remanded  proceeding  involving  application 
of  Hall  Bcstg.  Co.  for  new  fm  station  in  Los 
Angeles,  Calif.,  to  operate  on  102.7  mc  to  Hear- 
ing Examiner  for  reopening  of  record  and  fur- 
ther hearing  on  specified  issues,  and  for  issuance 
of  supplemental  initial  decision.  Announced 
Act.  8. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petitions  by  American  Bcstg. -Para- 
mount Theatres  Inc.  (KABC-FM,  95.5  mc),  Los 
Angeles,  Calif,  for  leave  to  intervene  and  en- 
largement of  issues  in  proceeding  on  applications 
of  Telemusic  Co.  and  Southwest  Bcstg.  Co.,  for 
new  fm  stations  to  operate  on  95.1  mc  in  San 
Bernardino  and  Redlands,  Calif.,  respectively; 
accepted  supplement  to  KABC-FM  petition  and 
denied  as  unnecessary  its  request  for  oral  argu- 
ment; also  denied  motions  by  Telemusic  to 
strike  KABC-FM  petition.  Announced  Oct.  8. 

Pursuant  to  request,  Commission  cancelled 
oral  argument  set  for  Oct.  10  on  am  application 
of  The  Greenwich  Bcstg.  Corp.,  Greenwich, 
Conn.  Announced  Oct.  8. 

Fairview  Bcstrs.,  Rensselaer,  N.  Y. — Is  being 
advised  that  application  for  new  am  station  to 
operate  on  1300  kc,  5  kw,  DA-D,  indicates  the 
necessity  of  hearing.  By  separate  letter,  afforded 
Cassill  Radio  Corp  (WOSC),  Poughkeepsie,  N.  Y., 


30  days  to  advise  whether  it  desires  opportunity 
to  show  why  Fairview  application  should  not 
be  granted  and  whether,  if  latter  is  designated 
for  hearing,  WOSC  will  participate  in  hearing. 
Announced  Oct.  8. 

Graves  County  Bcstg.  Co.,  Providence,  Ky.; 
WNES  Muhlenburg  Bcstg.  Co.,  Central  City,  Ky. 
— Designated  for  consolidated  hearing  applica- 
tions of  Graves  for  new  am  station  to  operate  on 
1050  kc,  250  w,  D,  and  WNES  to  change  fre- 
quency from  1600  kc  to  1050  kc,  continuing  oper- 
ation with  500  w,  D.  Announced  Oct.  8. 

By  order,  denied  request  by  Community  Serv- 
ice Bcstg.  Corp.  (WCSS),  Amsterdam,  N.  Y.,  for 
extension  of  time  for  argument  in  protest  pro- 
ceeding on  application  of  Walter  T.  Gaines  for 
new  am  station  (WGAV)  in  Amsterdam.  An- 
nounced Oct.  2. 

Routine  Roundup 

PETITION  FOR  RULE  MAKING  FILED 
Marietta  Investment  Corp.,  Beverly  Hills,  Calif. 
— Requests  that  ch.  5  be  allocated  to  El  Centro, 
Calif.,  and  ch.  13  deleted  from  Yuma,  Ariz.;  or  in 
alternative  that  ch.  5  be  allocated  to  El  Centro 
and  ch.  13  remain  in  Yuma;  or  in  alternative  that 
ch.  13  be  reallocated  from  Yuma  to  El  Centro. 

Edward  E.  Urner,  Maurice  St.  Clair,  Bryan  J. 
Coleman,  John  M.  Brock,  Monroe  Homer  Jr.,  and 
Lincoln  Dellar,  d/b  as  Kern  County  Bcstg.  Co., 
Bakersfield,  Calif. — Requests  the  reservation 
of  ch.  39  in  Bakersfield,  Calif.,  for  non-commer- 
cial, educational  use. 

ACTION  ON  MOTIONS 
By  Hearing  Examiner  James  D.  Cunningham 
on  October  3 

Scheduled  hearings  for  Dec.  3  in  following  am 
proceedings:  Russell  G.  Salter.  Aurora,  111.; 
Cookeville  Bcstg.  Co..  Cookeville,  Tenn.,  and 
Carthage  Bcstg.  Co.,  Carthage,  Tenn. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  October  6 
Scheduled  hearing  for  Nov.  13  on  applications 
of  Sheffield  Bcstg.  Co.,  and  J.  B.  Fait  Jr.,  for  am 
facilities  in  Sheffield,  Ala. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  October  6 
Scheduled  further  hearing  conference  for  Oct. 
7  at  2  p.m.,  on  am  applications  of  The  Monocacy 
Bcstg.  Co.,  Gettysburg,  Pa.,  et  al. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  October  3 

Scheduled  prehearing  conference  for  Oct.  15  on 
am  applications  of  Shelby  County  Bcstg.  Co., 
Shelbyville,  Ind.,  and  Rounsaville  of  Cincinnati 
Inc.  (WCTN),  Cincinnati,  Ohio. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  October  7 

On  own  motion,  scheduled  a  prehearing  con- 
ference for  Oct.  21  on  am  application  of  John- 
ston Bcstg.  Co.,  Pensacola,  Fla. 

By  Hearing  Examiner  Annie  Neal  Hunttlng 
on  October  6 

Continued  hearing  from  Oct.  13  to  Oct.  20  at 
9  a.m.,  on  fm  application  of  Patrick  Henry  and 
David  D.  Larsen,  a  partnership,  Alameda,  Calif. 
By  Hearing  Examiner  J.  D.  Bond  on  October  7 

Continued  prehearing  conference  from  Nov.  13 
to  Nov.  25  in  Coos  Bay,  Ore.,  tv  ch.  11  proceeding 
(KOOS   Inc.    (KOOS-TV),   et  al.) 

Scheduled  prehearing  conference  for  Oct.  29 
and  hearing  scheduled  for  that  date  is  continued 
to  a  date  to  be  fixed  by  subsequent  order  on  am 
applications  of  Berkshire  Bcstg.  Co.,  Inc.  (WSBS), 
Great  Barrington,  Mass.,  and  Naugatuck  Valley 
Service,  Inc.,  Naugatuck,  Conn. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  October  3 

Hearing  re  application  of  Kenneth  G.  Prather 
and  Misha  S.  Prather,  Boulder,  Colo.,  hereto- 
fore postponed  indefinitely  is  scheduled  for 
Nov.  5. 


By  Hearing  Examiner  Elizabeth  C.  Smith 
on  the  dates  shown 

Scheduled  hearing  for  Jan.  12  on  applications 
of  Farmington  Bcstg.  Co.  and  Four  Corners  Bcstg. 
Co.,  for  new  tv  stations  to  operate  on  ch.  12  in 
Farmington,  N.  M.  Action  Oct.  10. 

Continued  hearing  from  Oct.  14  to  Dec.  4  on 
application  of  Musical  Heights  Inc.,  for  am 
facilities  in  Braddock  Heights,  Md.  Action 
Oct.  3. 

By  Hearing  Examiner  Millard  F.  French 
on  October  3 

Hearing  scheduled  for  Oct.  20  is  continued  to 
a  date  to  be  set  by  subsequent  order  on  applica- 
tions of  Henderson  County  Bcstg.  Co.  (KBTJD) . 
Athens,  and  University  Advertising  Co.,  High- 
land Park,  both  Texas. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  October  2 
Cancelled   evidentiary   hearing    scheduled  to 
resume  Oct.  6  and  closed  record  in  proceeding 
on  application  of  St.  Anthony  Television  Corp., 
for  new  tv  station  to  operate  on  ch.  11  in  Houma, 
La.;  proposed  findings  of  fact  and  conclusions  of 
law,  if  filed,  will  be  filed  on  or  before  Oct.  20. 
By  Hearing  Examiner  H.  Gifford  Irion 
on  October  2 
Extended  from  Oct.  6  to  Oct.  15  time  to  file 
proposed  findings  re  application  of  Town  and 
Country  Radio  Inc.,  for  am  facilties  in  Rockford, 
111. 

By    Hearing    Examiner    Herbert  Sharfman 
on  October  3 

Further  hearing  scheduled  for  10  a.m.,  Oct.  8, 
will  be  held  instead  at  11  a.m.,  on  same  day  re 
application  of  Video  Independent  Theatres  Inc. 
(KVIT)  Santa  Fe,  N.  M. 

By  Commissioner  Frederick  W.  Ford 
on  October  1 
Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Oct.  14  to  file  exceptions  to 
initial  decision  in  Beaumont,  Tex.,  ch.  12  pro- 
ceedings  (Television  Bcstrs.  Inc.,  et  al). 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  October  1 
Granted  petition  by  Clarion  Bcstg.  Co.,  for 
dismissal  without  prejudice  of  its  application,  and 
retained  in  hearing  status  application  of  County 
Bcstg.  Co.,  both  for  am  facilities  in  Clarion,  Pa. 
By  Hearing  Examiner  Herbert  Sharfman 
on  October  1 
Cancelled  further  prehearing  conference  sched- 
uled for  Oct.  2.  and  hearing  will  be  held  as  now 
scheduled  on  Oct.  9,  in  proceeding  on  am  ap- 
plications of  L  &  B  Bcstg.  Co.,  and  Pacific  Bcstrs. 
(KUDE)  in  Hemet  and  Oceanside,  Calif. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  October  1 
At  prehearing  conference  on  Oct.  1  a  calendar 
of  future  steps  to  be  taken  in  proceeding  on 
applications  of  The  KBR  Stations  Inc.,  and  Ken- 
neth E.  Shaw  for  am  facilities  in  Keene  and 
Newport,  N.  H.,  was  established:  further  prehear- 
ing conference  for  Nov.  6  and  hearing  for 
Nov.  10. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  October  2 

Granted  petition  by  Paul  A.  Brandt,  Gladwin, 
Mich.,  for  continuance  of  hearing  from  Oct.  15  to 
Nov.  24  in  proceeding  on  his  am  application. 

By  FCC 

Commission  on  Sept.  29  granted  request  by 
Practice  and  Procedure  Committee  of  Federal 
Communications  Bar  Association  and  extended 
time  from  Sept.  30  to  Oct.  30  to  file  comments 
and  for  replies  from  Oct.  10  to  Nov.  10  in  matter 
of  proposed  curb  on  interlocutory  appeals. 

Commission  on  Sept.  29  scheduled  hearing  for 
Oct  30  and  ordered  James  D.  Cunningham  to 
preside  in  proceeding  on  Jerry  Guidarelli,  Sche- 
nectady, N.  Y.,  to  show  cause  why  license  for  his 
Citizens  Radio  Station  should  not  be  revoked. 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  September  30 

Granted  informal  request  of  Sonoma  County 
Bcstrs.,  for  dismissal  of  its  am  application  and 
retained  in  hearing  status  application  of  Bay 
Area  Electronis  Assoc.  both  for  am  facilities 
in  Santa  Rosa,  Calif. 

By  Hearing  Examiner  Jay  A.  Kyle  on 
September  30 

Scheduled  further  prehearing  conference  for 
Oct.  15  at  9  a.m.,  and  hearing  scheduled  for  Oct. 
8  is  continued  without  date  re  applications  of 
Baltimore  Bcstg.  Corp.  and  Commercial  Radio 
Institute  Inc.,  for  fm  facilities  in  Baltimore,  Md. 

By  Hearing  Examiner  Isadore  A.  Honig  on 
September  30 

On  own  motion,  scheduled  a  prehearing  con- 
ference for  2  p.m.,  Oct.  23  re  application  of  Blue 
Island  Community  Bcstg.  Co.,  for  fm  facilities  in 
Blue  Island,  111. 

By  Hearing  Examiner  Elizabeth  C.  Smith  on 
September  30 

Advanced  prehearing  conference  from  Oct.  3 
at  2  p.m.  to  Oct.  2  at  same  time  re  applications 
of  Farmington  Bcstg.  Co.,  and  Four  Corners 
Bcstg.  Co.,  for  new  tv  stations  to  operate  on 
ch.  12  in  Farmington,  N.  M. 

By  Hearing  Examiner  Charles  J.  Frederick  on 

September  30 
Granted  motion  by  WHAS   Inc.  (WHAS-TV, 
ch.  11),  Louisville,  Ky.,  for  continuance  of  fur- 

Continued  on  page  145 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  140    •    October  13,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20<?  per  word — $2.00  minimum  •  HELP  WANTED  25<t  per  word — $2.00  minimum. 

•  All  other  classifications  30<>  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO    RADIO    RADIO 

Help  Wanted  Help  Wanted— (Cont'd)   Help  Wanted— (Cont'd) 


Management 


Proven  successful  sales  producer  to  join  multi- 
station operation  as  manager.  Gulf  states  area. 
Medium  markets.  Box  785F,  BROADCASTING. 


Local  sales  manager  for  dominant,  growing 
KRAK,  Stockton,  California.  Must  have  strong 
personal  sales  record,  ability  to  lead  staff  in 
creative  sales.  Salary  and  percentage  to  match 
ability.  Please  tell  all  in  first  letter  with  picture. 


Sales 


Boston  and  Washington,  D.  C,  top  rated  Hooper 
and  Pulse  needs  two-fisted,  aggressive  selling. 
References,  details.  Permanent,  life  time  oppor- 
tunity. Box  155G,  BROADCASTING. 


Wanted  commercial  manager — strong  on  national 
sales.  Must  be  experienced  metropolitan  market 
— western  Pennsylvania.  Send  full  particulars 
plus  references.  Box  250G,  BROADCASTING. 


Salesman  wanted  for  new  station  in  one  of  the 
fine  sections  of  southern  New  England.  College 
graduate  preferred.  Write  Box  256G,  BROAD- 
CASTING. 


Sound  progressive  western  New  York  indie  of- 
fers security  and  opportunity  for  second  sales- 
man in  good  market.  Must  be  sober,  reliable, 
self  starter,  team  worker.  Will  get  loads  of  help. 
Box  269G,  BROADCASTING. 


Business  is  excellent.  I  have  more  than  I  can 
handle.  We're  Number  1  station  in  market.  Ex- 
cellent draw  and  commission  to  competent  sales- 
man. Send  references  to  Box  279G,  BROAD- 
CASTING. 


Northern  Illinois — independent  top  money  and 
future  for  salesman  who  loves  to  sell.  Box  291G, 
BROADCASTING. 


Opportunity  radio  salesman.  Salary  plus  com- 
mission. Good  market.  ABN  Texas  Station.  Box 
334G,  BROADCASTING. 


WDBM,  Statesville,  North  Carolina  has  the  story, 
if  you  can  help  tell  it  and  help  sell  it!  Here  is 
this  state's  fastest  growing  radio  market,  if  you 
want  to  move  up  the  ladder!  We're  interested 
only  in  a  proven  radio  salesman  from  the  Caro- 
linas  or  this  area  for  full-time  productive  radio 
sales.  If  you  want  to  associate  yourself  with 
one  of  the  finest  radio  staffs  anywhere,  with  the 
finest  operation  in  the  area  (not  top  40)  contact: 
Clay  Cline,  WDBM,  Statesville,  North  Carolina; 
telephone  TRiangle  2-2455. 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff. 


New  York-Newark  excellent  opportunity  for 
man  with  outstanding  radio  sales  record  to  earn 
well  into  5  figure  income.  Salary  plus  commis- 
sion. Good  prospects  for  promotion  to  even 
bigger  job.  In  chain  of  8  radio-tv  stations.  Send 
photo  and  history  of  billings  and  earnings  to 
Hal  Walton,  WNJR,  Newark,  N.  J. 


Opportunity  with  growing  media  brokerage  firm 
for  hard  working  men  of  good  character,  willing 
and  able  to  work  on  commission  and  travel. 
Paul  H.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta. 


Announcers 


Florida.  Need  experienced  personality  pop  dj. 
Above  average  salary.  Promotion  minded  station. 
Send  tape,  background.  Box  750E,  BROADCAST- 
ING. 


DJ  wanted  who  can  hold  adult  female  audience 
mid-morning,  afternoon.  Music  policy  based  on 
variety:  new,  old,  hi  fi  albums,  some  rock  and 
roll.  Full  details  Box  775F,  BROADCASTING. 


Wanted:  Announcer,  holding  first  class  license. 
No  maintenance,  permanent  position,  40-hour 
week  with  benefits,  $400  monthly  plus  additional 
income  for  sales  minded.  Send  tape  and  full 
particulars.  Box  991F,  BROADCASTING. 


Announcers 


Boston  and  Washington,  D.  C,  top  forty.  En- 
thusiastic personality,  gimmicks,  not  a  lot  of 
talk.  Tape,  experience,  references.  Box  156G, 
BROADCASTING. 


Negro  dj  for  major  market.  Send  tape,  resume 
and  photo.  Box  201G,  BROADCASTING. 


Staff  announcer  for  North  Carolina  independent. 
Experience  necessary.  Not  interested  in  per- 
sonality deejay.   Box  241G,  BROADCASTING. 


Announcer  wanted  for  new  station  in  one  of  the 
fine  sections  of  southern  New  England.  College 
graduate  preferred.  Write  Box  257G,  BROAD- 
CASTING. 


Announcer-first  phone  with  several  years  com- 
mercial experience  for  expanding  Illinois  kilo- 
watt. No  top  40  types.  Good  pay  for  competent 
air  salesman.  Many  fringe  benefits.  Personal 
interview  necessary.  State  age,  education,  ex- 
perience.  Box  274G,  BROADCASTING. 


Desirable  staff  position  with  kilowatt  independ- 
ent near  Chicago.  Capable  announcer  must  be 
experienced  all  phases,  including  production 
spots.  News  gathering  and  writing  ability  help- 
ful. Personal  interview  required.  List  age,  edu- 
cation, experience  in  detail.  Box  275G,  BROAD- 
CASTING. 


Production  announcer-salesman,  become  keyman 
in  500  watt  daytimer  experienced,  $85.00  start, 
tape,  resume,  Mississippi.  Box  295G,  BROAD- 
CASTING. 


Newsman-announcer,  New  Jersey.  Send  resume, 
tape,  salary  requirements.  Box  298G,  BROAD- 
CASTING. 


Opportunity  for  married  staff  announcer.  Send 
resume.  ABN  Networks  Texas.  Box  333G, 
BROADCASTING. 


Swinging  dj  for  number  1  music-news  station. 
Fluent,  informal,  wide  music  background;  run 
board.  Excellent  pay,  working  conditions.  Tapes 
returned.  KATI,  Casper,  Wyoming. 


Top  announcer  for  KDOV,  Medford,  Oregon.  Will 
pay  $500  per  month  for  right  man. 


Wanted.  Experienced  announcer.  Can  also  sell. 
Contact  Dr.  F.  P.  Cerniglia,  KLIC,  Monroe, 
Louisiana. 


Immediate  opening  for  top  flight  personalities  in 
progressive  radio  chain.  Send  resume,  tape  and 
salary  requirements  to  Bob  Hale,  KRIB,  Mason 
City,  Iowa. 


Top  40  experienced  deejays  for  radio-tv  group- 
night  man  for  leading  Wilmington,  Delaware, 
station  WAMS,  and  morning  man  with  first  ticket 
for  successful  Indianapolis  daytimer.  Rush  back- 
ground, salary  and  audition  tape  to  Tim  Crow, 
Rollins  Broadcasting,  414  French  St.,  Wilming- 
ton, Delaware. 


Wanted,  announcer  with  first  phone  mainly  an- 
nouncing but  must  be  able  to  keep  station  on 
air.  Starting  salary  $85  a  week.  Write  or  phone 
Dave  Rigdon,  WHBB,  Selma,  Alabama.  Phone 
Trinity  4-8296. 


Midwest  metropolitan  station  wants  top-flight 
personality  announcer  or  dj.  Send  air  check, 
photo,  background  to  Bill  Frosch,  WISH,  Indian- 
apolis. 


Immediate  opening  for  radio-television  staff  an- 
nouncer. Prefer  college  grad.  Will  train  for  tv 
if  necessary.  Send  tape,  resume  and  photo  to 
Frank  Wilson,  WMBG-WTVR,  P.O.  Box  5229, 
Richmond  20,  Virginia  or  call  Elgin  5-8611. 


Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 


Versatile  announcer  —  Immediate  opening  for 
top-flight  announcer  who  has  proven  record  as 
successful  dj  as  well  as  all-around  staff  abilities. 
Integrated  operation  permits  some  on-camera  tv 
depending  upon  abilities.  Send  complete  infor- 
mation, background,  experience,  past  and  ex- 
pected earnings,  tape  and  photo,  WSAV,  Savan- 
nah, Georgia. 


Announcers 


Immediate  opening  at  good  pay  for  staff  an- 
nouncer with  experience  and  good  taste  in 
music.  Prefer  married  man.  Send  7V2  tape, 
photo  and  details  of  experience  to  WVSC, 
Somerset,  Pa. 


Looking  for  a  bright  future  with  an  8-station 
radio-tv  chain?  Openings  immediately  for  2  top- 
flight experienced  announcers.  Need  dj  or  news- 
man for  number  one  music  and  news  station, 
Wilmington,  Del.  Also  morning  man  with  first 
ticket  for  Indianapolis.  Rush  background,  sal- 
ary and  audition  tape  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  St.,  Wilmington,  Del. 


Technical 


Wanted  at  once — Technical  man  who  is  lousy 
announcer  but  good  at  maintenance  and  construc- 
tion and  loves  it.  Station  near  Philadelphia.  Box 
198G,  BROADCASTING. 


Chief  engineer  wanted  for  new  station  in  one  of 
the  fine  sections  of  southern  New  England.  Box 
258G,  BROADCASTING. 


Wanted,  combination  first  class  engineer  and 
announcer  5000  watt  independent  station,  full 
time.  Reply  direct,  including  work  history  and 
audition  tape  to  Box  298,  Greenville,  South 
Carolina. 


Wanted:  Engineer  with  first  class  license.  WSYB, 
Rutland,  Vermont. 


Production-Programming,  Others 


Newsman  for  small  market  Pennsylvania  inde- 
pendent. Must  have  ability  to  develop  feature 
stories.  Prefer  man  with  announcing  ability. 
Also  prefer  married  man.  Send  resume  of  your 
background,  samples  of  stories  and  recent  photo 
along  with  your  salary  requirements.  Box  132G, 
BROADCASTING. 


News  director  wanted  for  new  station  in  one  of 
the  fine  sections  of  southern  New  England.  Col- 
lege graduate  preferred.  Write  Box  259G, 
BROADCASTING. 


Outstanding  opportunity  for  an  experienced 
newsman.  Opportunity  to  do  both  radio  and  tv 
news.  Box  297G,  BROADCASTING. 


Wanted.  Mature,  experienced  farm  director. 
Major  metropolitan  net  affiliate.  Prefer  mid- 
western  background  base  plus  fees.  Box  324G, 
BROADCASTING. 


KBKC  modern  radio  for  Kansas  City  needs  a 
news  director.  To  qualify  you  must  be  an  ex- 
perienced, ambitious  news  man  able  to  gather, 
write  and  deliver  the  news  with  a  mature, 
authoritative,  smooth  style.  Write  or  call  Sta- 
tion Manager,  KBKC,  5913  Woodson,  Mission, 
Kansas. 


Copywriter  for  tv-radio  operation  Time-Life  af- 
filiate. Must  at  least  have  had  good  radio  writing 
experience.  Send  history,  copy,  photo  to  Con- 
tinuity Director,  WOOD  and  WOOD-TV,  Grand 
Rapids,  Michigan. 


RADIO 


Situations  Wanted 


Beginners  luck.  Want  to  learn  radio  or  tv  busi- 
ness. B.S.  communications,  AFRTS  experience. 
Will  travel.  Box  144G.  BROADCASTING. 


Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  49  news  conscious  radio  stations 
coast  to  coast.  Laurence  gives  you  exclusive 
news  in  crisp  45  second  capsules  for  spotting  in 
your  local  newscasts.  His  long  distance  calls  am 
and  pm  daily  bring  to  your  listeners  from  your 
Washington  newsroom,  Jock  Laurence  and  the 
voices  of  the  newsmakers  themselves.  Each  in- 
formative news  capsule  is  taped  live  with  your 
call  letters.  Call  or  write  for  references  stations 
and  tape  a  timely  audition.  1701— 16th  Street, 
N  W  ,  Washington,  D.  C,  ADams  2-0254  and 
ADams  2-8152. 


Broadcasting 


October  13,  1958    •    Page  141 


RADIO 


RADIO 


RADIO 


Situations  Wanted —  (  Cont'd) 


Management 


Manager-chief  engineer,  employed,  first  phone, 
announcer,  sales,  play-by-play,  15  years  experi- 
ence wants  larger  market,  aggressive  go-getter. 
Box  254G,  BROADCASTING . 


Young,  married  veteran  with  11  years  experience 
all  phases  of  radio  and  tv  desires  to  manage 
small  or  medium  market  station  in  midwest. 
Currently  employed  by  large  electronics  firm  in 
sales.  Outstanding  qualifications  and  references. 
Can  reduce  overhead.  First  phone,  two  degrees. 
Box  273G,  BROADCASTING. 


Manager,  presently  employed.  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency,  and  net- 
work. Best  references  past  employers.  Box  288G, 
BROADCASTING. 


Need  experienced  general  manager  with  strong 
local  and  regional  sales  background?  Presently 
employed,  willing  to  invest  if  desired.  Box  299G, 
BROADCASTING. 


Sales 


Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  164G,  BROADCASTING. 


Experienced,  mature,  dependable  salesman  with 
fourteen  years  background  of  sales,  manage- 
ment and  announcing.  Congenial  and  coopera- 
tive.  Box  206G,  BROADCASTING.  

Manager — Anxious  to  leave  big  city  rat  race. 
Proven  sales  record.  Box  311G,  BROADCAST- 
ING. 


Announcers 


Sports  announcer  football,  basketball,  baseball. 
Seven  years  experience.  Finest  references.  Box 
620F,  BROADCASTING. 


Ambitious,  capable  announcer,  experienced 
major  phases  radio  tv  8  years.  Employed.  No 
floater.  Desire  position  with  good  potential.  Re- 
quire $150  weekly.  Box  996F,  BROADCASTING. 


Personality-dj,  strong  commercials,  gimmicks, 
etc.,  run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  165G,  BROADCASTING. 


Girl-dj-announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  166G,  BROAD- 
CASTING. 


Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  167G,  BROAD- 
CASTING. 


Experienced  announcer  with  quality  voice  in 
disc  jockey,  news,  commercials.  Box  207G, 
BROADCASTING. 


Announcer — radio  and  tv — also  production,  writ- 
ing, good  news,  sports.  College  grad.  Enthusiasm, 
hard  worker.  Draft  exempt.  Box  228G,  BROAD- 
CASTING. 


Commercial  manager,  personality  country  and 
gospel  dj  and  entertainer.  Employed,  4  years  ex- 
perience. Family  man,  24,  sober.  Will  settle 
down  to  substantial  offer  in  growing  market. 
References.  Box  244G,  BROADCASTING. 


4  years  experience  radio-tv-25-draft  exempt, 
single,  college  grad,  now  employed  as  top  rated 
dj  with  big  market  Ohio  city  number  one  radio 
station.  Excellent  news,  sports,  references.  Pre- 
fer personal  audition.  Box  251G,  BROADCAST- 
ING. 


Pop  dj,  first  phone,  15  years  experience  all 
phases,  degree,  two  weeks  availability.  Box  253G, 
BROADCASTING. 


Personality  morning  dj  desires  to  relocate  to 
larger  city.  West,  southwest  or  southeast.  Op- 
erate board.  No  top  forty.  Box  255G,  BROAD- 
CASTING. 


Aggressive  deejay  seeking  employment  with  de- 
pendable organization.  5  years  major  market. 
Box  262G,  BROADCASTING. 


Staff  announcer — 9  years  experience,  six  years 
with  present  station,  network  affiliate  in  large 
midwestern  city.  Single,  college  grad.  Desires 
permanent  position  at  station  in  or  near  New 
York  City.    Box  263G,  BROADCASTING. 


Experienced  employed  announcer  dj,  news, 
sports,  single,  steady,  reliable,  young,  run  own 
board.  Interested  in  sales.  Box  264G,  BROAD- 
CASTING. 


Announce,  dj,  news,  first  phone,  voice,  person- 
ality. Experienced.  Also  maintenance.  Box 
268G,  BROADCASTING. 


Announcer,  1st  phone,  no  maintenance,  3  years 
experience,  $100  a  week.  Box  271G,  BROAD- 
CASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


Announcer  regional  and  local  stations  southwest 
nine  years.  Two  years  business  management. 
B.S.,  Radio  production,  sober,  sincere,  reliable, 
family,  30.  Qualified,  want  greater  job  respon- 
sibility. Minimum,  $100  week  plus  percentage. 
Box  281G,  BROADCASTING. 


Announcer:  Year  experience.  Deejay,  news,  also 
play-by-play.  Good  production,  pleasant  de- 
livery.   Box  282G,  BROADCASTING. 


Announcer,  organist-conductor  just  completed 
full  course  in  tv  and  radio  school.  Alumnus 
Westminster  Choir  College  '46  and  Boston  Uni- 
versity '53.  Member  of  Local  109  (A.F.  of  M.). 
Have  fair  knowledge  of  six  languages  including 
Russian.  New  York  or  New  England  area  pre- 
ferred.   Box  283G,  BROADCASTING. 


European  disc  jockey.  American  wants  Euro- 
pean work.  Great  personality,  voice.  Let's  in- 
troduce music,  news  format  to  Europe.  Single, 
college,  27.  Rush  work  or  any  information.  Box 
284G,  BROADCASTING. 


Help!  Warden!  Spring  Me.  Served  3  year  sen- 
tence in  crummy  one  station  market.  Save  me. 
Give  me  competition.  Great  personality,  voice. 
Young,  single,  college  grad.  Box  285G,  BROAD- 
CASTING. 


Florida  modern  radio-young,  versatile  dj-pd. 
First  phone,  degree.  Excellent  production.  Pres- 
ently assistant  manager,  Florida  independent. 
Family.  Ready  for  top-rated  station,  larger  mar- 
ket. Box  286G,  BROADCASTING. 


Announcer-dj,  vet,  25,  married.  Former  produc- 
tion supervisor  top  New  York  station.  Strong 
personality.  Box  289G,  BROADCASTING. 


Personality-dj.  Lively,  gimmicks,  strong  com- 
mercials, 4  years  experience  production,  news. 
$125  minimum.  Box  290G,  BROADCASTING. 


Experienced  negro  dj,  combo  man.  Swinging 
style,  good  pitch.  Box  2S3G,  BROADCASTING. 


Experienced  announcer,  dj,  college  graduate, 
veteran,  presently  in  metropolitan  market,  look- 
ing for  security,  pop  music.  Box  296G,  BROAD- 
CASTING. 


Top-flight  announcer-newscaster  two  years  ex- 
perience— need  $80  start.  Box  300G,  BROAD- 
CASTING. 


Recent  radio  school  grad  desires  music,  news 
indie.  Strong  news,  smooth  dj,  much  potential. 
Tape.  Travel.  Box  301G,  BROADCASTING. 


For  a  sound  investment,  announcer  experienced, 
will  travel.  Box  303G,  BROADCASTING. 


Young,  attractive  woman  desires  work  radio 
announcing  in  New  York  area.  Good  speech 
quality  and  have  training.  Will  work  for  mod- 
erate salary — while  learning.  Box  304G,  BROAD- 
CASTING. 


DJ  sportcaster-looking  for  first  job  in  radio. 
Good  references,  hard  worker,  will  travel.  Box 
305G,  BROADCASTING. 


Recent  SRT  graduate.  Run  own  board  and  fa- 
miliar with  all  phases  of  broadcasting.  Married 
—family.  Tape-resume  available.  Box  306G, 
BROADCASTING. 


DJ — employed — top  station — million  plus  market. 
Seek  permanent  relocation.  Prefer  northeast.  Box 
308G,  BROADCASTING. 


Salesman-announcer.  Excellent  references.  Radio 
morning  show  or  tv  weatherman.  Box  309G, 
BROADCASTING. 


Announcer — 1st  phone,  no  maintenance,  $80,  no 
car.  Available  now.  Box  310G,  BROADCASTING. 


Two  years  radio  with  Los  Angeles  Dodger  net- 
work past  season.  Announcing  school  graduate. 
Interested  in  all  phases  of  business.  Box  313G, 
BROADCASTING. 


Announcer-dj;  experienced,  ready  for  larger 
market.  Music,  news,  commercials.  Box  314G, 
BROADCASTING. 


Experienced  announcer-dj  personality.  Strong  on 
commercials.  Sales  ability.  Employed.  Third 
phone.  Married.  Age  31.  Tape,  photo,  references 
upon  request.  Box  322G,  BROADCASTING. 


First  phone  announcer,  two  years  experience  all 
phases,  no  maintenance,  single,  college.  Desire 
Virginia,  West  Virginia,  Maryland,  Pennsylvania. 
Available  immediately.  Box  323G,  BROADCAST- 
ING. 


New  England  personality  dj,  fast  pace,  enthusi- 
astic, young,  married,  5  years  experience.  Best 
offer  over  $100.  Personal  interview  preferred. 
Box  326G,  BROADCASTING. 


Experienced    combo    announcer    engineer,  1st 

phone.  107  N.  4th  Street,  Waterville,  Minnesota. 
Phone  157. 


Situations  Wanted —  (  Cont'd) 


Announcers 


Announcer,  disc  jockey.  Non  Caucasian.  Now 
working  metropolitan  market  with  own  show. 
Rated  good  newscaster,  disc  jockey.  Friendly, 
relaxed  style,  deep  voice.  If  you're  seeking  a 
personality  clown,  I  am  not  it.  My  work  is  con- 
ducted on  a  professional  basis.  Can  sell  to  any 
market.  Prefer  personal  interview.  Box  329G, 
BROADCASTING. 


Announcer — Fine  voice.  Strong  news,  commer- 
cials. Literate,  dependable,  sober.  Background 
in  sales,  show  business.  First  phone,  operate 
board.  Know  languages,  classical  music.  Gradu- 
ate top  school  with  previous  experience  radio, 
tv.  No  personality  dj  types,  please.  Photo  and 
tape  on  request.  Occupant,  P.O.  Box  2283,  Los 
Angeles  28,  California. 


A  radio  station  needs  this  poignant  broadcaster. 
Main  news  points — conversationally  reported; 
classics  offered  in  proper  manner;  appealing  out- 
side broadcasts;  bright,  friendly  early  morning 
hours  record  player —  just  as  capable  during  un- 
winding afternoon  hours.  All  sound  reasons  for 
a  radio  break.  No  appeal  for  those  who  would 
write:  ".  .  .  Not  the  style  we  had  in  mind." 
Details:  A.  C.  Bjoraas,  The  Sound  Service,  1341 
N,  Dearborn,  Chicago  10. 


Stop!  One  year  top  radio-tv  experience.  Con- 
tact Parker  Gronwold,  1338  Marengo  Avenue. 
Forest  Park,  Illinois.  Forest  6-0635. 


Mr.  Boston  Manager.  Fed  up  with  "top  40 
jockeys?"  Mature  announcer -newscaster,  pd, 
who  can  program  for  adults  available  now.  Write 
"M",  P.O.  Box  73,  Accord,  Mass. 


Experienced  announcer  and  control  man,  go  any- 
where, available  now,  Frank  Mrowicki,  626 
Union  Street,  LaSalle,  Illinois.  Phone  1790. 


Experienced  engineer  wishes  announcing  oppor- 
tunity. First  phone.  Announcing  School  Grad- 
uate. Married.  Two  years  college.  Desires  per- 
manent position.  William  P.  SpoHen.  %  Mechanic 
Institute,  50  Congress  Street,  Rumford,  Maine. 


Staff  announcer,  2nd  phone.  Pathfinder  graduate. 
Inexperienced.  Frank  Webb,  2610  Kirkwood 
Place,  West  Hyattsville,  Maryland. 


Technical 


Combo  experienced  maintenance  engineer  and 
announcer.  Box  260G,  BROADCASTING. 


First  ticket  employed  two-way  radio.  Interested 
in  broadcast  or  tv  engineering.  Prefer  west 
coast.  Single.  Will  travel.  Box  278G,  BROAD- 
CASTING. 


Experienced  broadcast  engineer,  wants  reloca- 
tion. Ten  years,  with  solid  references.  Finest  of 
schooling,  and  practical  training.  Will  travel. 
Box  292G,  BROADCASTING. 


First  phone  engineer,  will  do  some  announcing, 
desire  employment  within  50-mile  radius  of 
Knoxville,  Tennessee.  $85  week.  Box  294G, 
BROADCASTING. 


Experienced  engineer  wishes  announcing  oppor- 
tunity. First  phone.  Announcing  school  grad- 
uate. Married.  2  years  college.  Desires  permanent 
position.  Box  307G,  BROADCASTING. 


Radio-tv  trainee.  First  phone.  Fill-in  announcer- 
dj,  writer.  Five  kw  experience.  Box  317G, 
BROADCASTING. 


Chief  engineer,  seventeen  years  communications, 
last  twelve  as  am  chief.  Reputation  for  high 
quality  operation.  Family,  home,  stable,  excel- 
lent references.  Interested  in  possible  tv  future 
but  all  offers  considered.  Presently  employed. 
Resume.  Box  327G,  BROADCASTING. 


Have  car  will  travel.  1st  phone,  technical  school 
graduate,  3  months  experience,  29  years  old, 
married,  no  children,  available  immediately. 
John  A.  Deaver,  Jr.,  P.O.  Box  29,  Philadelphia, 
Mississippi. 


Engineer:  16  years  in  radio.  Available  October  25. 
Experience  Collins-Gates  equipment.  Doug 
Slough,  Box  176,  Route  1,  Crewe,  Virginia. 


First  phone.  No  experience.  Willing  to  learn. 
Desire  permanent  employment.  Contact:  Dave 
Todd,  11427  Lanewood  Circle,  Dallas,  Texas. 
Phone:  DA-16509. 


Production-Programming,  Others 


Radio-tv  newsman:  Experienced  legman-photog- 
rapher-writer wants  air  work,  too — prefers 
southeast.  For  details,  write  Box  220G,  BROAD- 
CASTING. 


A  seasoned  copy  specialist  is  available  to  solid 
midwest  operation.  Box  246G,  BROADCASTING. 


Page  142    •    October  13,  1958 


Broadcasting 


RADIO 


Situations  Wanted —  (  Cont'd  ) 


Production-Programming,  Others 


Newsman  who  knows  news  and  knows  what  to 
do  with  it,  looking  for  position  with  station  em- 
phasizing news.  Experienced  in  gathering,  writ- 
ing, and  reporting  in  highly  competitive  four  sta- 
ton  market.  Radio-speech  and  journalism  col- 
lege background.  Married.  Box  247G,  BROAD- 
CASTING. 


Potential,  potent,  promotional  copywriter  for 
radio-television.  First  phone.  Fair  announcer- 
dj.  Five  kilowatt  experience.  Mature.  Box 
272G,  BROAD ACASTING. 


A  jingle  in  your  spot — puts  money  in  the  pot. 
Freelance  jingle  generator.  Box  318G,  BROAD- 
CASTING. 


Radio-tv  newsman:  Legman-photographer-air- 
man. 5  years  eastern  metropolitan  news  centers. 
Box  319G,  BROADCASTING. 


Woman's  program  director,  college  graduate, 
four  years  experience  announcing,  copy,  traffic. 
Can  run  own  board.  Available  November  10.  Box 
320G,  BROADCASTING. 


Frankly,  I  have  a  good  job,  but,  not  happy  with 
top  "50".  Three,  almost  four  years  50  kw  past, 
deep-resonant  voice,  reliable,  single,  looking  for 
sound  station  in  mid-east,  prefer  Michigan.  Pub- 
licity work,  pd,  contact-announcer.  Box  321G, 
BROADCASTING. 


Program  director — 13  years  experience  all  phases 
of  radio;  last  6J/2  years  with  WDAF,  Kansas  City. 
Announcer-producer,  record  personality,  mc,  for- 
mer production  manager  western  ABC  affiliate 
desires  program  director  position  well-estab- 
lished western  station.  34  years  old,  family  man, 
stable,  dependable,  excellent  references  on  re- 
quest. Available  immediately.  For  resume  write 
Charles  W.  Maxwell,  415  East  71  Terrace,  Kansas 
City  ID,  Missouri. 


TELEVISION 


Help  Wanted 


Management 


Commercial-manager/salesman  television.  Ex- 
panding organization.  Good  base  pay  plus  com- 
mission. Experienced.  Midwest  market.  Box 
200G,  BROADCASTING. 


Sales 


Wanted,  a  local  and  regional  salesmanager,  must 
have  had  experience  in  directing  and  leading  a 
local  sales  department.  This  is  an  exceptional 
opportunity.  VHF  network  station  west  coast. 
Replies  treated  strictly  confidential.  Box  336G, 
BROADCASTING. 


Announcers 


Need  experienced,  mature,  on-camera  salesman. 
Successful  vhf  network  affiliate  in  northern 
California.  Please  mail  resume  and  include  re- 
cent snapshot  and  availability  for  audition.  Box 
210G,  BROADCASTING. 


New  CBS-vhf  tv  station  located  in  rich  south- 
west market  needs  announcer  and  sales  man 
immediately.  Send  tapes  and/or  resume  and 
photograph  to  Box  280G,  BROADCASTING. 


Staff  announcer  NBC  and  AFTRA  affiliate.  Must 
have  strong  commercial  presentation,  3  to  5  years 
on  camera  experience.  Pictures,  tape,  kine,  sal- 
ary requirements  first  letter.  Contact  Heyward 
Siddons,  Program  Manager,  KOA-TV,  Denver  2, 
Colorado. 


Technical 


New  south  vhf  needs  transmitter  and/or  studio 
men.  Openings  for  experience  and  inexperience. 
Box  893F,  BROADCASTING. 


Assistant  chief  engineer  wanted  for  mid-south 
vhf-am  operation.  Please  include  photo,  ex- 
perience resume,  age,  marital  status  and  salary 
requirements  in  first  letter.  Box  335G,  BROAD- 
CASTING. 


In  dry,  warm  climate  established  southwest  full 
power  vhf,  with  combined  operation,  is  expand- 
ing and  needs  good  first  class  engineer-switcher 
familiar  with  both  studio  and  transmitter  opera- 
tion and  maintenance.  For  details  phone  Blake 
Ramsey,  Chief  Engineer,  KIVA-TV,  Yuma, 
Arizona.  State  6-8311. 


TELEVISION 


Help  Wanted— (Cont'd) 


Production-Programming ,  Others 


Announcers,  directors,  and  copywriters.  New 
full  power  vhf  south  has  openings  for  experi- 
enced people  with  references.  Box  982F,  BROAD- 
CASTING. 


Copywriter:  Indiana  4-A  agency  needs  creative, 
versatile  and  experienced  writer  for  wide  va- 
riety of  radio-tv  accounts.  Submit  detailed  re- 
sume and  salary  requirements.  Box  202G, 
BROADCASTING. 


Newscaster-director  of  radio-tv  news;  unlimited 
opportunity,  expanding  midwest  organization. 
Salary  dependent  upon  ability /experience.  Send 
resume,  picture  and  tape  to  Box  226G,  BROAD- 
CASTING. 


Prominent  tv  station  in  major  midwest  market 
accepting  applications  for  head  of  tv  continuity 
department.  Commercial  tv  continuity  required. 
Forward  copy  samples,  complete  resume  with 
picture  and  salary  requirements  to  Box  328G, 
BROADCASTING. 


Newsman's  newsman  wanted  by  aggressive  news 
department.  Must  know  news,  be  able  to  shoot 
stills  and  movies  and  air  daily  major  newscast. 
Send  tape,  background,  photo,  immediately  to 
Ken  Wayman,  News  Director,  KTIV,  Tenth  & 
Grandview,  Sioux  City,  la. 


Continuity  writer,  midwest  tv  station.  Will  join 
staff  of  three.  TV  experience  preferred,  but  not 
essential.  Immediate  opening.  Send  complete  de- 
tails to  Jack  Kelin,  WTVO  Television,  P.O.  Box 
470,  Rockford,  Illinois. 


Situations  Wanted 


Management 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network  agency.  Best  references 
all  employers.  Box  287G,  BROADCASTING. 


Announcers 


Versatile  announcer-experienced,  excellent  news 
background.  Dependable  family  man,  neat  ap- 
pearance, effective  air  salesman.  Desires  to  re- 
locate.  Box  270G,  BROADCASTING. 


Radio  announcer,  experienced  desires  tv.  Little 
experience  but  willing  to  learn.  Will  travel.  Box 
302G,  BROADCASTING. 


Announcer-director.  TV,  film,  radio  experience. 
News,  sports,  commercials.  Versatile.  Box  315G, 
BROADCASTING. 


Technical 


Engineer-lst  phone.  Ten  years  experience.  Trans- 
mitter maintenance  and  control  room  operation. 
Will  relocate  anywhere.  Interested  in  television. 
Box  159G,  BROADGASTING. 


Chief  engineer  —  9  years  experience,  all  phases 
television  broadcasting.  Past  4  years  assistant 
chief.  Box  243G,  BROADCASTING. 


Maintenance  and  control  room  operation.  1st 
phone,  good  training  and  experience  back- 
ground. Single.  Available  November  1st.  Box 
265G,  BROADCASTING. 


Production-Programming,  Others 


Realize  importance  of  selling,  personality,  de- 
pendability, radio  or  tv.  Will  prove  myself  in  tv 
production  and  direction.  Married,  25.  Will  travel 
for  job  with  future.  Box  312G,  BROADCASTING. 


TV  film  buyer-manager.  Manhattan  experience. 
Interested  larger  market  operations.  Box  316G, 
BROADCASTING. 


Energetic  young  man  graduate  SRT,  N.Y.C.  De- 
sires chance  at  directing  or  floor  managing  in 
local  station.  Qualified  also  to  double  in  brass  in 
film,  studio  and  control  operations.  Amitious,  de- 
pendable, top  references,  willing  to  travel.  Box 
330G,  BROADCASTING. 


TV-radio  sports  director.  Experienced  in  sports- 
casting,  commentary  and  play-by-play.  Presently 
associated  with  network  sports  department  in 
New  York.  Interested  in  local  operation.  Box 
332G,  BROADCASTING. 


FOR  SALE 


Stations 


500  watt  money  maker,  northeast;  in  growth 
area;  $345,000.  Box  150G,  BROADCASTING. 


Minnesota  station  presently  grossing  $70,000,  ask- 
ing $110,000  full  price  with  $25,000  down.  Box 
248G,  BROADCASTING. 


 RADIO  STATIONS  FOR  SALE_ 

NORTHWEST 

Absentee  owned.    Run  down.   Good  growing 
i     market.   Full  time.   Land  and  building  belongs 
to  station.  Asking  $130,000  with  29%  down. 

!     $10,000   down.   Full   time.   Exclusive  market. 
!     Gross  around  $34,000. 

Full  time.  Gross  $75,000  year  for  many  years. 
!     Well  equipped.    Buyers  gets  100%,  of  stock. 
Asking  $100,000  with  29%  down. 


ROCKY  MOUNTAIN 

Daytimer  in  competitive  market.  Absentee 
owned.  Well  equipped.  Asking  $57,000  for 
stock  with  $15,000  down. 

Number  one  station  in  competitive  market. 
Full  time.  Valuable  land  and  building. 
$225,000  with  29%  down.  Price  can  be 
lowered  if  land  and  building  leased  on  good 
terms  with  option  to  buy. 

Excellent  property  in  competitive  market. 
Station  well  established  and  accepted.  Has 
grossed  over  $100,000  for  good  many  years. 
Asking  $175,000  including  valuable  land  with 
29%  down. 


SOUTH 

New  station  in  competitive  market.  Owner 
does  want  to  sell  and  a  good  deal  is  avail- 
able for  client.  Asking  $65,000  with  29% 
down. 


MIDWEST 

Daytimer.  Exclusive.  Owner  is  no  radio  man. 
All  new  equipment.  Asking  $47,500  with 
$15,000  down. 

Competitive  market.  Gross  close  to  $85,000. 
Retail  sales  over  $100,000,000.  Asking  $90,- 
000  for  both  AM  and  FM.  Terms. 

Full  time.  Exclusive.  Absentee  owned.  Gross 
$32,000.  Asking  $34,000  with  $20,000  down. 


CALIFORNIA 

Exclusive  daytimer.  Asking  $60,000  with  29% 
down.  Two  FM  stations  near  Los  Angeles, 
$67,500  and  $120,000.  Another  FM  in 
Southern  California  $80,000.    Large  market. 

One  of  the  top  markets  of  the  state.  Full 
time.  Absentee  owned.  $300,000  with  29% 
down. 

 •  

SOUTHWEST 

Bad  management  history  of  this  property  has 
kept  gross  down.  Exclusive  in  growing  town 
of  8,000.  $29,000  down. 

Excellent  daytimer.  Asking  $175,000  with 
$100,000  down.   Large  competitive  market. 

Full  time.  Top  facility  in  a  dynamic  market. 
Gross  over  $170,000  a  year.  Asking  $100,000 
down. 


JACK  L.  STOLL 

&  ASSOCIATES 

A  NATIONAL  ORGANIZATION  for 

the  sale  of  Radio  &  TV  Stations 
6381  HOLLYWOOD  BLVD. 
LOS  ANGELES  28,  CALIF. 

Hollywood  4-7279 


Broadcasting 


C/~\D    CAT  D        (  ,5 J\ 

rUK  bALb — (Cont  a) 

CATC 

rUK  bALJb — (Cont 

W7  A  MTCn   Trt   RT  TV 

Stations 

Equipment 

Equipment 

A  going  uhf  station  with  RCA  equipment  doing 
65  local  live  shows  each  week.  The  entire  station 
including  tower  can  be  moved  to  new  location 
for  $20,000.00.  Price  for  everything  $125,000.00  in- 
cluding land  and  buildings  in  the  27th  largest 
market  in  America.  Write  Box  277G,  BROAD- 
CASTING. 

Southwest  daytimer,  single  station  market,  edu- 
cation and  recreation  center,  new  facilities. 
$75,000  with  $20,000  cash,  balance  on  terms  easily 
met  from  present  earnings.  Box  325G,  BROAD- 
CASTING. 

Mohawk  midgetape,  complete  with  leather  case, 
mike,  earfone,  telephone  pickup,  3  cartridges, 
instruction  manual,  service  manual  and  AC-DC 
playback  amplifier.  $200.  Write  Chief  Engineer, 
WEJL,  Scranton  1,  Pa. 


Gulf  state  television  station,  progressive  area, 
$750,000.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta. 

California,  kilowatt-daytimer  active  market, 
$43,500  down.  Wilt  Gunzendorfer  and  Associates, 
8630  W.  Olympic,  Los  Angeles. 

Southwest  single  market  full  time.  Making 
money.  Ideal  for  owner-manager.  $47,500  with 
$18,000  down.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL  3-8080. 

Have  many  buyers,  and  syndicates.  2\'2%  com- 
mission if  you  list  exclusive  with  us.  Lee  Hol- 
lingsworth,  Lie.  Bkr.,  514  Hempstead  Ave.,  W. 
Hempstead,  N.  Y. 

West  Texas  daytimer.  Excellent  for  owner-op- 
erator. Only  $27,500  with  terms.  Patt  McDonald, 
Box  9322,  Austin,  Texas.  GL  3-8080. 

West  coast  fm  stations  (2),  $25,000  and  $100,000, 
terms.  Chapman  Company,  33  West  Micheltorena, 
Santa  Barbara,  California. 

Gulf  Coast  1,000  watts  daytime.  Top  market. 
$175,000  some  terms.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL  3-8080. 

Texas  small  market  stations  (2),  $25,000  and  $30,- 
000,  terms.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta;  or  33  West  Micheltorena,  Santa 
Barbara,  California. 

Oregon,  quarter-kilowatt,  $107,500.00.  Low  down, 
attractive  terms.  Wilt  Gunzendorfer  and  Asso- 
ciates, 8630  W.  Olympic,  Los  Angeles. 

Have  buyer  for  single  market  operation  billing 
$75,000  or  more  annually.  Replies  confidential. 
Patt  McDonald,  Box  9322,  Austin,  Texas.  GL  3- 
8080. 

Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handled  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 

RCA.  BTA-1  L  transmitter.  $1,500.  Write  Chief 
Engineer,  WEJL,  Scranton  1,  Pa. 

Southwest  small  market  station,  $39,750,  down 
payment,  $10,000;  medium  market  station,  $90,000, 
down  payment,  $35,000.  Chapman  Company,  1182 
West  Peachtree,  Atlanta. 

For  sale  southwest  250  watt.  Experienced  partner 
needed.  Theodore  Rozzell,  Clovis,  New  Mexico. 

Equipment 

One  Ampex  350  console,  new  guarantee— $1175.00. 
One  Ampex  350  portable,  new  guarantee — 
$1140.00.  Both  full  track.  Box  261G,  BROAD- 
CASTING. 

Two  Gates  CB-11  turntable  chassis  good  condi- 
tion, sell  as  package  or  separately.  Contact 
W.  C.  Moss,  KSEY,  Seymour,  Texas. 

Have  a  250  watt  RCA  transmitter,  model  250-L 
with  complete  compliment  of  tubes,  just  taken 
out  of  service.  Make  offer.  Contact  KWSD,  Mt 
Shasta,  California. 


Eight  (8)  bay  Collins  ring  antenna  for  105.3  mc. 
Like  new;  will  accept  reasonable  offer.  Radio 
Station  WHAT,  Conshohocken  &  Windermere 
Aves.,  Philadelphia  31,  Pennsylvania. 

2  good,  clean  Magnecorder  PT-6's  complete  with 
portable  cases  in  excellent  condition.  Priced 
reasonably.  Contact  Jerry  Norman,  WIIN,  At- 
lanta Biltmore  Arcade,  Atlanta  83. 

Field  intensity  meters  Measurements  Corporation 
high  frequency  field  intensity  meter,  model  58 
and  Federal  model  101-G.  Mackenzie  Electronics, 
Inc.,  145  West  Hazel  Street,  Inglewood  3,  Calif. 
Phone:  ORegon  8-9335. 

Television  monitors.  The  most  widely  accepted 
in  broadcasting  and  industrial  applications.  De- 
livered under  several  trade  names.  Tilted  front 
plug-in  construction.  8"— $195.00,  14"— $215.00,  17" 
—$219.00,  21"— $259.00.  Miratel,  Inc.,  1080  Dionne 
St.,  St.  Paul,  Minn. 

One  (1)  RCA  console  76-B2  in  good  working  con- 
dition; new  in  use;  will  accept  reasonable  offer. 
Radio  Station  WHAT,  Conshohocken  &  Winder- 
mere Aves.,  Philadelphia  31,  Pennsylvania. 

WANTED  TO  BUY 


Stations 


Moneymaking  manager  has  modest  down  pay- 
ment on  part  or  all  good  potential  station  or  cp. 
Box  115G,  BROADCASTING. 

Want  am  station  in  Carolinas  or  Virginia.  Pre- 
fer 25-35  thousand  dollar  price  range  in  small 
market.  Box  129G,  BROADCASTING. 

Reliable  party  wants  to  buy  radio  station  in 
southwest,  preferably  Texas  or  New  Mexico.  All 
replies  strictly  confidential.  Box  181G,  BROAD- 
CASTING. 

Responsible  parties  want  radio  station  in  New 
England.  Confidential.  Ready  to  act  promptly. 
Write  Box  231G,  BROADCASTING. 


Energetic,  successful  manager  of  5  kw  in  top  ten 
wants  to  buy  or  lease  property  of  his  own.  Pre- 
fer northeast,  west  coast  or  Florida,  but  will 
seriously  consider  any  station  that  $15,000-25,000 
cash  will  handle  that  a  sane  accountant  would 
approve.  Your  reply  strictly  confidential,  of 
course.  Full  details  will  expedite  prompt  action. 
Address  Box  240G,  BROADCASTING. 

Two  experienced  radio  men  would  like  to  buy 
small  station  in  upper  midwest.  Replies  held  con- 
fidential.   Box  245G,  BROADCASTING. 

Experienced  group  desires  to  purchase  a  radio 
station  in  market  of  50,000  or  larger.  Substantial 
cash  down  payment  available.  Confidential.  Write 
Box  252G,  BROADCASTING. 

Having  sold  my  station  am  in  market  for  an- 
other. Prefer  midwest  or  southwest,  though  any 
good  market  will  be  considered.  Prefer  down 
payment  $50,000  but  more  or  less  will  be  con- 
sidered.  Write  Box  266G,  BROADCASTING. 

Successful  manager  wishes  lease  good  market 
radio  station  with  short  terms  purchase  option. 
Confidential.    Box  276G,  BROADCASTING. 

Equipment 

We  need  four  or  more  77-D  RCA  mikes  in  good 
condition.  Reply  Box  331G,  BROADCASTING. 

Used  250  watt  fm  transmitter  complete  with 
monitors.  Call  or  wire  Richard  Tuck  Enterprises, 
KBEC,  Waxahachie,  Texas. 

Wanted.  Used  Andrews  multi-V  4  bay  antenna. 
Write  KJML-FM,  2861  El  Paseo  Lane,  Sacra- 
mento 21,  California. 

Wanted  200  ft.  self-supporting  tower  for  STL. 
Beecher  Hayford,  WESH-TV,  Daytona  Beach. 
Florida. 


WANTED  EXECUTIVE 

Capable  of  taking  "complete  charge  of  all  phases  of  television 
station  operation  except  sales,  promotion,  and  accounting." 
Must  be  experienced  and  must  have  successful  record  of  ability 
to  operate  and  supervise  all  internal  functions  of  a  television 
station.  Salary  open.  VHF,  Pacific  coast. 

Box  211G,  BROADCASTING 


Used  microwave  system  for  fixed  operation. 
Used  light  weight  camera  pedestal.  Please 
specify  price  in  first  letter.  G.  F.  Sprague,  Chief 
Engineer,  WLOS-TV,  Box  2150,  Asheville,  N.  C. 

INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondent--- 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street.  N.  W..  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  October  29, 
January  7.  1959  and  March  4,  1959.  For  informa- 
tion, references  and  reservations  write  Wil- 
liam B.  Ogden  Radio  Operational  Engineering 
School,  1150  West  Olive  Avenue,  Burbank, 
California. 

MISCELLANEOUS 


Attention  personality  dj's.  For  only  $200.00  I  can 
increase  your  income  $1000.00  or  more  per 
month.  This  is  a  tested  and  proven  method  to 
make  money  legitimately,  fast,  and  enjoyably. 
I  know  how  .  .  .  my  record  hop  instructions 
will  net  you  $1000.00  or  more  per  month.  By 
following  my  simple  instructions  of  the  Record 
Hop  Success  Story  inside  and  out  .  .  .  you  too 
will  be  a  success.  I  went  from  a  $500.00  a  month 
dj  to  $1900.00  per  month  personality  in  an  area 
of  only  15,000  population.  Mail  cashier's  check 
or  money  order  of  $200.00  now.  Teen  Age  Record 
Hop,  Box  176G,  BROADCASTING. 

Fabled  Alaska!  Taped  features,  stills,  film,  for 
feature,  women's  shows.  Open  end.  Exclusive. 
Also,  to  order.  Pan  Alaskan  Associates,  108*2 
Cushman  Street,  Fairbanks,  Alaska. 


FOR  SALE 


See 

Haskell  Bloomberg 

Station  Broker  At  The 

NAB   FALL  CONFERENCES 
MILWAUKEE,  MINNEAPOLIS 
BOSTON,  WASHINGTON 


THE  PIONEER  FIRM  OF  TELEVISION 

AND    RADIO  MANAGEMENT 
CONSULTANTS— ESTABLISHED  1946 
NEGOTIATIONS  MANAGEMENT 
APPRAISALS  FINANCING 
HOWARD  S.  FRAZIER,  INC, 

1736  Wisconsin  Ave.,  N.W. 
Washington  7,  D.  C. 


WANTED  TO  BUY 


WANTED  TO  BUY 
LEASE  OR  MANAGE 
STATIONS 
PAY  OUT  BASIS 
STRONG  SALES  &  PUBLIC  RE- 
LATIONS   EXECUTIVE,  PRO- 
MOTIONAL BACKGROUND, 

with  STAFF,  former  Owner  Radio  Sta- 
tion in  the  East  and  Executive  Man- 
ager UFH  Station — is  now  available. 
You  will  find  our  arrangements  equi- 
table, mutually  profitable.  Confiden- 
tial. 

Emanuel  Lazarus  Stone 
Planning  &  Public  Relations 
3220  Hudson  Blvd.,  Jersey  City  6, 
New  Jersey 
Telephone  Swarthmore  5-0201 


Page  144 


October  13,  1958 


Broadcasting 


FOR  THE  RECORD  Continued  from  page  140 


ther  hearing  scheduled  for  Oct.  6  re  its  applica- 
tion for  cp  to  change  trans,  and  ant.  location 
and  same  is  rescheduled  for  Oct.  9. 

By  Hearing  Examiner  H.  Gifford  Irion  on 
September  30 
By  certification  of  question  to  Commission, 
requested  latter  to  advise  Examiner  whether 
hearing  on  applications  of  L.  E.  U.  Bcstg.  Co., 
The  Jet  Bcstg.  Co.  and  WERC  Bcstg.  Corp.,  for 
new  tv  stations  to  operate  on  ch.  66  at  Erie,  Pa., 
should  be  entitled  to  indefinite  continuance  in 
view  of  unsettled  tv  allocation  situation  by 
reason  of  certain  petitions  which  have  been 
pending  during  this  proceeding. 

BROADCAST  ACTIONS 
by   Broadcast  Bureau 
Actions  of  October  3 
WBLY-FM  Springfield,  Ohio — Granted  license 
for  fm  station. 

WNTA  Newark,  N.  J. — Granted  mod.  of  license 
to  change  name  to  NTA  Radio  Bcstg.  Co. 

KTIX  Seattle,  Wash.— Granted  mod.  of  license 
to  change  name  to  KTIX  Inc.  (BML-1779). 

WNTA-TV  Newark,  N.  J.— Granted  mod  of 
license  to  change  name  to  NTA  Television  Bcstg. 
Co. 

WNTA-FM  Newark,  N.  J.— Granted  mod.  of  li- 
cense and  BSCA  to  change  name  to  NTA  Radio 
Bcstg.  Co. 

Metropolitan  Television  Co.,  Denver,  Colo. — 
Granted  cp  for  low  power  (0.5  w)  aux.  on  26.10- 
26.48  mc  to  be  used  with  KOA-AM-TV  Denver, 
Colo. 

WISK  St.  Paul,  Minn.— Granted  cp  to  replace 
expired  permit  for  change  in  frequency,  power, 
ant. -trans,  location,  installation  DA-D  and  new 
trans.,  changes  in  ground  system,  change  studio 
location  and  make  changes  in  DA  system  (two 
additional  towers);  conditions. 

WDGY  Minneapolis,  Minn. — Granted  mod.  of 
cp  to  make  changes  in  ant.  system. 

WBVA  Woodbridge,  Va. — Granted  mod.  of  cp 
to  decrease  ERP  to  9.5  kw,  ant.  height  to  305  ft., 
change  type  ant.  and  ant. -trans,  location. 

KJAX  Santa  Rosa,  Calif. — Granted  mod.  of  cp 
to  change  type  trans. 

KALV  Alva,  Okla. — Granted  permission  to  sign- 
off  at  7  p.m.  for  period  of  60  days. 

KJEF  Jennings,  La. — Granted  extension  of  au- 
thority to  operate  daytime  hours  only  for  period 
of  90  days  beginning  Sept.  29. 

Actions  of  Oct.  2 

KQK-5I  Traverse  City,  Mich.— Granted  license 
for  tv  intercity  relay  station. 

WGCS  Goshen,  Ind. — Granted  license  for  non- 
commercial educational  fm  station. 

WntB  Enterprise,  Ala. — Granted  license  cover- 
ing changes  in  facilities,  ant. -trans,  and  studio 
location,  installation  new  trans.,  make  changes  in 
ant.  and  ground  system;  remote  control  per- 
mitted. 

KVOR  Colorado  Springs,  Colo. — Granted  cp 
to  change  ant.-trans.  location  and  make  changes 
in    ground    system;    remote    control  permitted. 

*  WKCR-FM  New  York,  N.  Y.— Granted  cp  to 
install  new  type  ant.  and  trans.,  change  ant.- 
trans.  location;  ERP  1.2  kw,  ant.  height  460  ft. 
remote  control  permitted. 

KVFM  (FM)  San  Fernando,  Calif.— Granted 
mod.  of  cp  to  change  type  trans,  and  ant. 

WFAR  Farrell,  Pa.— Granted  request  to  cancel 
license  for  auxiliary  transmitter. 

WBEC-FM  Pittsfield,  Mass.— Granted  extension 
of  authority  to  remain  silent  for  additional  90 
days  period  to  and  including  1-1-59. 

KTWR  Tacoma,  Wash.— Granted  authority  to 
remain  silent  for  period  ending  Dec.  1,  1958. 
Reason — extensive  repairs. 

WAAM-FM  Parkersburg,  W.  Va.— Granted  ex- 
tension of  authority  to  Dec.  31  to  discontinue 
normal  program  operations  pending  completion 
or  reappraisal  of  various  aspects  of  continued 
operation. 

General  Bcstg.  Co.,  Brownsville,  Tex.— Granted 
authority  to  transmit  programs  to  XEO  Ma- 
tamoros,  Mex.   on  Oct.   19,  1958. 

National  Bcstg.  Co.,  New  York.  N.  Y.— Granted 
extension  of  authority  to  9-15-59  to  transmit  or 
deliver  radio  programs  to  stations  under  control 
of  Canadian  Bcstg.  Corp.,  whether  or  not  such 
programs  are  network  programs  and  whether  or 
not  they  pass  through  NBC's  regular  chain 
facilities. 

WHHY  Montgomery,  Ala.— Granted  extension 
of  completion  date  to  5-7-59. 

WYNN  Florence,  S.  C— Granted  extension  of 
completion  date  to  12-15. 

Actions  of  October  1 
WGEE,  WBEE,  KATZ  RoUins  Bcstg.  Inc.,  In- 
dianapolis, Ind.,  Harvey,  111.,  and  St.  Louis,  Mo. 
— Granted  acquisition  of  positive  control  by  O. 
Wayne  Rollins  through  purchase  of  stock  from 
John  W.  Rollins  by  licensee  and  retirement  there- 
of. 

WBLF  Bellefonte,  Pa.— Granted  assignment  of 
cp  to  Bellefonte  Bcstg.  Co. 

KWIK  Pocatello,  Idaho — Granted  transfer  of 
control  from  Central  States  Bcstg.  Inc.,  to  M.  T. 
Deaton,  et  al. 

WBLF  Bellefonte,  Pa.— Granted  license  for  am 
station. 

WGTC  Greenville,  N.  C— Granted  extension  of 
authority  to  sign  off  at  local  sunset. 

WSB-TV  Atlanta,  Ga.— Granted  extensions  of 
completion  dates  to  11-6  (main  trans.  &  ant.  & 
aux.  trans.). 

Actions  of  September  30 
KITE  San  Antonio,  Tex.— Granted  assignment 

Broadcasting 


SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  Oct.  8 

ON  AIR  CP         TOTAL  APPLICATIONS 

Not  on  air  For  new  stations 

104  560 


Lie. 

3,258 


Cps 

32 


AM 

FM  681  26  99 

TV  (Commercial)  4281  782  111 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Oct.  8 
VHF  UHF 

Commercial  425  8 1 

non-commercial  27  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Sept.  30 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
CPs  deleted 


68 
101 


TOTAL 

506= 
35* 


AM 

FM 

TV 

3.258 

536 

4281 

32 

25 

78J 

101 

98 

110 

3.391 

659 

665 

449 

39 

49 

108 

29 

52 

557 

68 

101 

381 

24 

42 

43 

0 

16 

324 

24 

58 

0 

1 

2 

2 

0 

2 

1  There  are,  in  addition,  10  tv  stations  which  are  no  longer  on  the  air.  but  retain  their 
licenses. 

2  There  are.  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf). 

*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted 


of  license  and  cp  to  Connie  B.  Gay  Inc.;  and 
license  covering  change  in  ant.-trans.  location 
and  make  changes  in  ant.  and  ground  system. 

KPDQ  Portland,  Ore. — Granted  cp  to  change 
ant.-trans.  location  to  2.7  miles  east  of  Beaver- 
ton,  Ore.;  remote  control  permitted. 

WYLD  New  Orleans,  La. — Granted  cp  to  install 
new  trans,  as  alternate  main  trans,  at  present 
main  trans,  site;  remote  control  permitted. 

WBOS-FM  Brookline,  Mass.— Granted  mod.  of 
cp  to  change  type  trans,  and  decrease  ERP  to 
15  kw.  conditions. 

KEDO  Ontario,  Calif.— Granted  authority  to 
remain  silent  for  period  of  30  days.  Reason: 
installation  of  new-  trans. 

WCQS  Alma,  Ga. — Granted  request  for  author- 
ity to  operate  station  on  specified  hours  pending 
approval  of  application  for  specified  hours  to 
follow. 

KSWS  Rosweli,  N.  M. — Granted  change  of  re- 
mote control  authority. 

WSKP  Miami,  Fla. — Granted  change  of  re- 
mote control  authority. 

WSTU  Stuart,  Fla. — Remote  control  permitted. 

Following  stations  were  granted  exten- 
sions of  completion  dates  as  shown:  KSTN 
Stockton,  Calif,  to  1-30-59;  WELO  Tupelo,  Miss, 
to  1-17-59:  WLOA-FM  Braddock,  Pa.  to  3-31-59; 
KLUB-FM  Salt  Lake  City,  Utah  to  3-22-59  and 
WKSD   Kewanee,  111.  to  11-1. 

Actions  of  September  29 

WMFC  Monroeville.  Ala. — Granted  assignment 
of  license  to  Wiuiam  M.  Stewart  d  b  under  same 
name. 

WCDT  Winchester,  Tenn. — Granted  acquisition 
of  negative  control  by  each  William  F.  Yar- 
brough  and  F.  V.  Frassrand  through  purchase  of 
stock  from  Harry  W.  Sullivan. 

*WFMU  East  Orange,  N.  J. — Granted  cp  to 
change  ant.-trans.  location;  remote  control  per- 
mitted. 

WHOO-FM  Orlando,  Fla.— Granted  mod.  to 
change  facilities. 

WBPD  Orangeburg,  S.  C— Granted  mod.  of  cp 
to  change  type  trans. 

WKFM  (FM)  Chicago,  111. — Granted  extension 
of  authority  to  operate  with  reduced  power  of 
40  kw  for  additional  45  days;  reason  given — 
repairs  on  ant. 

WWIZ  Lorain,  Ohio — Remote  control  permit- 
ted. 

WCMR  Elkhart,  Ind.— Granted  extension  of 
completion  date  to  12-29. 

Action  of  September  26 
WJRI  Lenoir,  N.  C. — Remote  control  permitted. 
Action  of  September  25 

WROP  Lake  City,  Fla. — Granted  request  to 
cancel  for  new  am  station;  call  letters  deleted. 


NARBA  Notifications 

CANADIAN 

Notification    Under    Provisions    of    Part  IU. 
Section  2  of  North  American  Regional 
Broadcasting  Agreement 

List  of  changes,  Proposed  changes,  and  Cor- 
rections in  Assignments  of  Canadian  Broadcast 
Stations  Modifying  Appendix  containing  assign- 
ments of  Canadian  Broadcast  Stations  attached 
to  Recommendations  of  North  American  Regional 
Broadcasting   Agreement   Engineering  Meeting. 

630  Kc. 

CJET  Smith  FaUs,  Ontario — 1  kw  DA-1  U 
Class  III.  N  in  O. 

910  Kc. 

CFJC  Kamloops,  B.  C. — 10  kw  D  ND  (PO:  910 
kc  1  kw  ND)  1  kw  N  U.  Class  III.  EIO  6-15-59. 

930  Kc. 

CJON  St.  John's,  Xfld.— 10  kw  DA-N  (PO:  930 
kc  5kw  DA-N)  U.  Class  III.  EIO  6-15-59. 

960  Kc. 

CHNS  Halifax,  N.  S.— 10  kw  DA-N  (PO:  960 
kc  5  kw  DA-N)  U.  Class  III.  EIO  5-15-59. 

CFAC  Calgary,  Alta— 10  kw  DA-N  (PO:  960  kc 
5  kw  DA-N)  U.  Class  III.  EIO  6-15-59. 

1050  Kc. 

CJIC  Sault  Ste.  Marie,  Ont— 0.25  kw  ND  TJ 
Class  II.  NIO. 

1070  Kc. 

CJET  Smith  Falls,  Ont.— 1  kw  ND  D.  Class  U. 
Delete  assignment  vide  630  kc. 

1420  Kc. 

CKOM   Saskatoon,    Sask. — 10   kw  DA-N  (PO' 
1420  kc  5  kw  DA-N)  U.  Class  III.  EIO  6-15-59. 
CJMT  Chicoutimi,  P.  Q.— 1  kw  DA-1  U.  Class 

III.  NIO. 

1450  Kc. 

CJMT  Chicoutimi,  P.  Q.— 0.25  kw  ND  TJ.  Class 

IV.  Delete  assign,  vide  1420  kc. 

1490  Kc. 

CJIC  Sault  Ste.  Marie.  Ont. — 0.25  kw  ND  U 
Class  IV.  Delete  assign,  vide  1050  kc. 


License  Renewals 


Following  stations  were  granted  renewal  of 
license:  WIMA  &  aux.,  WIMA-FM,  WIMA-TV 
Lima,  Ohio;  WKOV  Wellston,  Ohio;  WJIM  Lan- 
sing, Mich.;  WMIC  Monroe,  Mich.;  WKSU-FM 
Kent,  Ohio;  WSJM  St.  Joseph,  Mich.;  WCLE 
Cleveland,  Tenn. 

October  13,  1958    •    Page  145 


This  is  the  kind  of  hold  our  station  has  on  people 


The  helping  hand  is  a  reality  here. 
A  true  cross-section  of  home-owning 
America,  the  roots  of  family  life  go  deep 
—  in  the  many  thriving  cities  and  on  the 
flourishing  farms.  Here  families  like  to 
cater  to  their  wants  through  friends  and 
neighbors. 

We  are  friends  and  neighbors.  The  vet- 
eran members  of  our  staff  are  solid  figures 
in  the  community,  active  in  church  and 
community  projects  —  the  P.T.A.,  the 


whio-tv 

CBS 


channel 


Community  Chest.  Scouting.  Our  pro- 
gramming is  friendly,  too.  Lots  of  public 
service.  Help  on  community  problems.  No 
triple  spots. 

So  our  audience  loyalty  is  intense,  by 
every  measure.  As  you  consider  our 
quantity  story  (747,640  TV  homes  in  41 
counties  of  3  states)  never  forget  the  qual- 
itative one  .  .  .  George  P.  Hollingbery  will 
show  you  a  realistic,  one-price  rate-card. 

JULY    PULSE  —  12  of  the  top  15  once-a-week  shows. 
FIRST  2  top  10  multi- weekly  shows  originate  in  our  studios 


7 


dayton, 
ohio 


ONE     OF     AMERICA'S     GREAT     AREA  STATIONS 


Reaching  and  Holding  2,881,420  People 


MONDAY  MEMO 


from  ROBERT  JAY  MISCH,  v. p.  &  account  supervisor,  Al  Paul  Lefton  Co.,  Philadelphia 

Television  producers  are  people 


therefore,  all  people  are  producers 


i 


I 


I 


I 

i 


What  is  it  about  tv  that  makes  super- 
men out  of  mice?  The  nicest,  quietest, 
best  behaved  account  executives,  as- 
sistant account  executives,  junior  ac- 
count executives,  copy  chiefs,  art  di- 
rectors, even  file  clerks,  all  make  like 
Belascos  as  soon  as  they're  within  hail- 
ing distance  of  a  tv  studio.  As  if  this 
wasn't  bad  enough,  clients  who  former- 
ly were  sweetness  and  light,  except 
when  a  red  pencil  disturbed  the  even 
tenor  of  their  ways,  suddenly  open  their 
collars,  pull  their  necktie  knots  down  to 
half  mast,  muss  their  hair,  and  bellow 
at  people  standing  right  by  their 
shoulder. 

It  must  be  a  virus.  Those  isolation 
booths  probably  need  fumigating  or 
something.  But  the  epidemic  is  severe 
all  right.  Vaccine — there  is  none  yet 
discovered  except  the  rather  radical 
antibody  known  as  "lost-accountosis"! 

Perhaps  I  should  be  a  little  more  spe- 
cific. Here's  the  Gooy-Chewy  Jelly 
Bean  company.  For  years  they've  been 
happy,  courteous,  successful,  friendly, 
sixth  page  advertisers  in  Life,  fifth  page 
advertisers  in  American  Weekly  and 
full  page  advertisers  in  The  Confec- 
tioners Journal.  Oh,  to  be  sure,  once  in 
a  while  a  headline  needed  beefing  up, 
from  "You  never  tasted  jelly  beans  like 
Gooy-Chewys"  to  "You've  never  really 
tasted  jelly  beans  until  you've  tried 
Gooy-Chewys,"  but  on  the  whole, 
serenity  was  the  order  of  the  day,  until 
.  .  .  Until  that  fateful  day  when  the 
IWW-TV  salesman  got  loose  in  the  ad 
manager's  office,  and  sold  him  on  the 
idea  of  tv. 

Now,  you  should  just  see  what's  hap- 
pened to  old  Bill  Glotz,  and  not  only 
Glotz,  the  ad  manager,  but  Snell,  his 
agency  account  executive.  Maybe  they 
were  both  frustrated  in  their  younger 
days;  maybe  the  other  kids  threw  spit 
balls  at  them;  maybe  their  mothers  were 
both  frightened  by  a  May  fly,  but  it 
doesn't  seem  likely  that  tv  would  hit 
both  the  same  way.  Yet  it  has. 

They  swoop  into  the  station  together. 
Imperiously,  they  commandeer  an  ele- 
vator and  rise  to  the  sixth  floor.  Why 
they  stop  there,  and  don't  keep  going 
up,  only  God  knows.  He  doesn't  want 
them.  The  station  rep  greets  them  from 
the  floor.  Flourishes  and  alarums.  The 
cast  is  gathered  for  a  run-through. 


The  little  blonde,  who  came  to  New 
York  for  music  and  things  (and  got  the 
things),  has  no  sooner  started  her  lines, 
than  .  .  . 

"What  kind  of  interpretation  is 

that,    anyway?"    (Ad  Manager 

Glotz). 

"Yes,  what  kind  of  interpreta- 
tion is  that,  I'd  like  to  know?" 
(Account  executive  Snell). 

"Why  can't  we  get  Kim  Novak 
or  Carol  Baker  or  maybe  Lily 
Langtry  for  that  part?"  (Glotz) 

"Yes,  why  not — or  even 
Marilyn  Monroe  wouldn't  be  bad 
in  the  part!"  (Snell) 

"Joe,  Joe  (bellow),  Joe  (Joe's 
just  four  feet  away  thinking 
obscene  thoughts),  Joe,  you're 
supposed  to  be  the  director 
around  here;  how  can  you  let  that 
girl  amble  on  as  if  she  was  going 
for  a  chocolate  soda.  She's  a 
murderess  .  .  ." 

"Yes,  I  know  she's  a  murder- 
ess," says  Joe,  slowly  and  care- 


fully, munching  a  Miltown,  "but 
the  audience  doesn't— yet.  And, 
as  a  matter  of  fact,  she  is  going 
down  street  for  a  soda  before — " 
"All  right,  all  right.  Let's  get 
on  with  this.  And  remember  Joe, 
I  want  a  performance  that's  going 
to  make  Ed  Sullivan  wish  he'd 
stayed  in  that  newspaper  office. 
Suppose  we  are  opposite  Lucy. 
What's  that  show  got  that  we 
haven't  got?" 

"Maybe   actors   and   a  plot" 
(Joe,  sotto  voce). 
Well,  that  gives  you  the  idea. 
There  is  just  something  about  a  mike, 
a  camera  and  a  studio  that  brings  out 
all  the  id  that's  been  bottled  up  in  men 
for  years. 

I  say,  let's  stop  all  tv  for  a  while.  Fill 
the  studios  with  couches  (there  could 
still  be  an  audience,  even  audience 
participation).  Hire  all  the  analysts  in 
town  at  wholesale,  and  see  if  we  can't 
turn  the  Glotzes  and  Snells  into  people 
again. 


Broadcasting 


Robert  Jay  Misch,  b.  Nov.  11,  1905,  New  York  City,  B.S.  magna  cum  laude, 
Dartmouth  College,  '25.  First  advertising  job:  copy  cub  with  George  L.  Dyer 
agency.  In  1926,  freelancing  on  side  for  New  Yorker  magazine  ("Manhattan 
Manual"  series),  switched  to  Albert  Frank  &  Co.  (forerunner  of  Albert  Frank- 
Guenther  Law  Inc.)  after  that  agency  sought  copywriter  familiar  with  "New 
Yorker-sfy/e."  In  1938  moved  to  Al  Paul  Lefton  Co.,  New  York  and  Philadelphia, 
as  vice  president,  has  been  there  ever  since,  now  as  v. p.  and  supervisor  on  RCA 
Electronics  Div.,  Jos.  Martinson's  Coffee,  B.  Manischewitz  &  Co.  and  other 
accounts.  Mr.  Misch  is  food  editor  and  author;  executive  committee  chair- 
man, Wine  &  Food  Society;  regular  contributor  to  national  magazines,  and 
author  of  Foreign  Dining  Dictionary.  Married  in  1938  to  Janet  B.  Wolff.  Misches 
and  two  daughters  live  in  Manhattan  and  Bedford  Village,  N.  Y. 


October  13,  1958    •    Page  147 


EDITORIAL 


Yellow  Journalism? 

THERE  are  signs  of  ugly,  vicious  and  totally  irresponsible 
tactics  being  put  into  play  by  some  of  the  principal  competitors 
of  the  broadcast  media. 

Whatever  its  inspiration,  the  campaign  to  vilify  television  is 
gaining  intensity.  Newspapers  have  bled  the  quiz-show  scandal 
down  to  its  last  drop  of  value  to  themselves,  and,  as  we  have 
said  before,  they  will  do  the  same  any  time  television  even  ap- 
pears to  have  stubbed  its  toe. 

In  its  Oct.  13  issue  Newsweek  magazine,  which  we  have  re- 
garded as  a  responsible  journal,  presents  a  "special  tv-radio  report." 
The  total  effect  of  this  piece  is  to  convince  a  reader  that  there 
is  nothing  on  television  but  crime,  violence,  mayhem  and  death; 
that  television  creates  crime  and  corrupts  morals.  The  piece, 
bannered  in  yellow  on  the  cover,  is  titled  "Dial  Anything  for 
Murder."  A  cutline  advises:  "When  in  Doubt,  Garrote." 

We  cannot  help  wondering  whether  the  yellow  banner  was  a 
Freudian  slip.  Were  the  editors  confessing,  unconsciously,  that 
this  was  yellow  journalism  of  deepest  dye? 

More  "special  reports"  on  television  are  on  the  way.  Another 
newsweekly  has  been  at  work  on  one,  and  Fortune  is  preparing  a 
piece  expected  to  appear  later  this  year.  If  the  tack  reportedly 
taken  in  some  of  the  interviews  offers  any  clue,  the  piece  will 
toss  to  television  a  redolent  bouquet  of  poison  ivy. 

From  the  grass  roots,  meanwhile,  come  reports  that  are  even 
more  alarming.  These  accounts  say  that  at  the  local  level  news- 
papers are  beginning  to  put  the  finger  on  Buick  dealers  and  dis- 
tributors for  help  in  getting  back  some  of  the  Buick  money  lost  by 
the  print  media  to  television  [Advertisers  &  Agencies,  Oct.  6]. 

At  its  basest,  this  pressure  is  said  to  include  the  suggestion,  if 
not  the  outright  threat,  that  unless  Buick  reallocates  heavily  to 
newspapers,  then  parent  General  Motors  is  going  to  suffer  in  the 
news  columns.  This  sort  of  pressure  is  as  indefinable  as  it  is 
reprehensible.  When  advertising  allocations  are  allowed  to  color 
news  treatment,  the  free  press  becomes  the  kept  press. 

Newspapers  are  just  not  that  bad — that  they  have  to  be  "sold" 
in  any  such  way.  But  they  will  become  that  bad,  and  worse,  if 
this  underhanded  tactic  is  used.  Advertisers  and  agencies  will 
suffer,  too,  when  threats  of  "no  news  but  bad  news"  upset  care- 
fully documented  media  strategy. 

Television  clearly  is  in  for  rough-and-tumble  competition,  what- 
ever form  it  takes  in  detail.  Its  leaders  had  better  get  ready  to 
fight  back — and  that  means  every  one  from  the  smallest  station 
to  the  biggest,  the  networks  and  TvB. 

Responsible  Journalism 

THE  printed  media's  attack  on  television  comes  at  a  particular- 
ly inappropriate  time. 
October  is  set  aside  by  the  print  media  for  celebration  of  Audit 
Bureau  of  Circulations  month. 

The  Audit  Bureau  represents  the  highest  type  of  effort  by 
media  to  supply  accurate  information  for  advertisers. 

It  is  an  unhappy  coincidence  that  while  newspapers  and 
magazines  are  observing  ABC  month  they  are  stooping  to  the 
lowest  type  of  competitive  selling. 

Nearly  4,000  advertisers,  advertising  agencies  and  publications 
make  up  the  membership  of  the  non-profit  organization  known 
as  the  Audit  Bureau  of  Circulations.  The  objective  of  ABC  is  to 
supply  advertisers  with  accurate,  verified  information  about  the 
net  paid  circulation  of  all  publisher  members.  ABC  is  held  in 
high  esteem  because  of  the  rigorous  audits  to  which  its  members 
are  subjected.  The  audit  shows  how  many  people  think  enough 
of  a  publication  to  pay  for  its  delivery. 

Broadcasting  joined  ABC  in  1956  in  the  belief  that  its  ad- 
vertisers had  a  right  to  know  what  they  were  getting  for  their 
space  dollars.  Broadcasting  is  the  only  business  paper  in  the 
radio-tv  field  qualified  to  hold  membership  in  this  exclusive  group. 
Others  have  tried,  even  to  the  point  of  cutting  their  subscription 
rate  by  two-thirds,  but  still  could  not  make  the  grade. 

This  month  Broadcasting  observes  its  second  anniversary  as  a 
member  of  ABC,  privileged  to  display  insigne  carried  on  our 
masthead  page.  This  month  Broadcasting  observes  another  an- 
niversary. We  will  begin  our  28th  year  on  Oct.  15,  proud  of  our 

Page  148    •    October  13,  1958 


Drawn   fc.r   BROADCASTING   by   Sid  Hix 


"It's  a  rating  outfit.  What  program  are  we  viewing?" 


membership  in  the  society  of  responsible  publications  and  equally 
proud  to  serve  the  unsurpassed  arts  of  communications  that  are 
radio  and  television. 

Journalism  Under  Fire 

IT  seems  to  us  that  if  anybody  will  be  the  loser  in  the  U.S.S.R.'s 
expulsion  of  the  CBS  correspondent  from  Moscow  last  week, 
it  will  be  the  U.S.S.R. 

Intelligent  world  opinion  certainly  will  not  agree  with  the 
Soviet  that  the  CBS  presentation  of  a  fictional,  dramatic  work 
which  happened  to  make  the  Soviet  hierarchy  look  like  the  thugs 
they  are  was  proper  cause  for  the  Soviet  to  retaliate  by  kicking 
out  a  CBS  newsman  who  had  nothing  to  do  with  the  entertainment 
side  of  broadcasting. 

Everyone  except  the  Communist  Party  faithful  will  realize  that 
this  was  another  illustration  of  the  Soviet's  fundamental  hostility 
toward  freedom. 

The  Soviet  has  made  itself  look  foolish  by  declaring  war  on  a 
private  U.  S.  company. 

We  doubt  that  the  action  will  cause  Bill  Paley  to  strike  his 
colors  at  485  Madison  Ave. 

We  doubt  that  the  American  public  will  be  seriously  deprived 
by  the  loss  of  CBS  Moscow  service.  All  correspondents  in 
Moscow  are  hamstrung  by  inescapable  censorship. 

The  incident  does  nothing  but  emphasize  the  Soviet  hierarchy's 
terror  at  the  thought  of  anyone  questioning  its  divinity.  Ruthless- 
ness  can  become  laughable  at  times. 

The  Size  of  Broadcasting 

WITH  clever  manipulation,  cold  statistics  can  be  converted 
into  hot  arguments. 
Take  some  of  the  mass  of  statistics  compiled  for  the  1958  broad- 
casting yearbook,  which  is  now  in  the  mails. 

Anyone  who  dislikes  big  business  only  because  it  is  big  could 
use  some  of  these  statistics  to  argue  that  broadcasting  is  ripe  for 
tighter  government  control  because  it  now  does  an  annual  volume  of 
much  more  than  $1  billion  in  time  sales  and  has  a  payroll  con- 
siderably bigger  than  half  a  billion  dollars  a  year. 

Fortunately  for  those  with  opposite  views,  there  are  plenty  of 
statistics  to  counter  that  argument.  The  total  size  of  broadcasting 
is  impressive,  to  be  sure,  but  it  is  composed  of  hundreds  and  hun- 
dreds of  companies  and  proprietorships,  many  of  them  small.  More 
than  half  of  the  radio  stations  on  the  air  employ  staffs  of  10  or 
fewer.  Nearly  half  the  television  stations  have  staffs  of  50  or  fewer. 

By  comparison  it  is  interesting  to  note  that  one  corporation  in 
another  field — General  Motors — has  more  than  half  a  million 
people  on  its  payroll. 

In  our  view  the  statistics  of  broadcasting  add  up  to  a  fascinating 
story  of  a  business  which  has  grown  big  and  healthy  because  the 
little  businesses  which  it  consists  of  have  multiplied  and  grown. 

Broadcasting 


From  sign-on  to  sign-off,  Sunday 


through  Saturday,  more  people 


watch  KSTP-TV  than  any  other 


station  in  the  Northwest  market! 


ARB  Metropolitan  Area  Report,  August  1958 


CHANNEL 


Basic  NBC  Affiliate 

MINNEAPOLIS  •  ST.  PA 


Represented  by  Edward  Petry  &  Co.,  Inc. 


NEW  COLOR  CORRECTED 

Super  Universal 

ZOOMAR 


1 


NOW  ZOOM 


A 


SUPER  UNIVERSAL  ZOOMAR  is  completely  color  correcte 
balanced  and  approved  by  color  experts  for  color.  This  lens  is  now 
truly  a  UNIVERSAL  ZOOMAR  ...  the  perfect  lens  for  studio  and  all 
types  of  remote  production.  The  new  convertors  will  make  better 
Football,  Baseball,  Basketball,  Hockey,  Bowling,  Church  Services,  and 
oil  other  remotes.  This  lens  is  compact,  light,  and  flexible.  It  can  be 
mounted  on  a  camera  in  o  minute.  The  SUPER  UNIVERSAL  has  the 
finest  definition  ever  seen  in  a  ZOOMAR  lens. 

Demonstration  of  Zoomar  Lenses  on  your  equipment  on  request. 


ACK  A.  PEGLER 

President 

TELEVISION  ZOOMAR  CORPORATION 

500  Fifth  Avenue,  Room  2223  •  New  York  36,  New  York  •  BRyant  9-5835 


OCTOBER  20,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Whiskey  rebellion:  Midwest  station  will  accept  liquor  ads 
JWT's  Johnson  says  advertising  must  double  in  next  decade 
Wanamaker's  weekend  radio  queues  up  storm  window  customers 
Radio's  circulation:  RAB,  ARF,  Census  team  to  find  out. 


Page  31 
Page  33 
Page  35 
Page  39 


Station  WHO  puts  the  PLUS 
into  merchandising! 


The  emblem  represents  WHO  Radio's  outstand- 
ing "Feature  Drugs  Merchandising  Service" — 
comprehensive  plus  service  offered,  at  no  extra 
cost,  to  WHO  advertisers  whose  products  are 
sold  in  drug  stores.  250  leading  stores,  accounting 
for  40%  of  drug  volume  in  76  of  Iowa's  99 
counties,  take  part  in  "Feature  Drugs"  service. 

WHO  Radio's  "Feature  Drugs"  service  works 
for  you  in  four  different  ways  —  and  you  get 


the  whole  package  when  your  gross  expenditure 
on  WHO  Radio  is  $250  per  week  for  13  weeks, 
or  $3250  within  a  13-week  period  of  time. 

WHO's  "Feature  Drugs  Merchandising  Serv- 
ice" is  producing  BIG  RESULTS  for  some  of 
the  nation's  finest  drug  manufacturers.  It  can 
do  the  same  for  you.  Ask  PGW  today  for  more 
about  WHO  Radio  and  "Feature  Drugs"! 


WHO  Radio  is  part  of 
Central  Broadcasting  Company, 
which  also  owns  and  operates 
WHO-TV,  Des  Moines 
WOC-TV,  Davenport 


WHO 

for  Iowa  PLUS! 

Des  Moines  .  .  .  50,000  Watts 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 
Robert  H.  Harter,  Sales  Manager 


Peters,  Griffin,  Woodward,  Inc., 
National  Representatives 


Affiliate 


3^: 


Bigger  than  Ever! 

NEVER  BEFORE  A  GREATER  CONCEN- 
TRATION OF  FARM  BUYING-POWER! 

More  than  215,000  Farm  People 
attended  this  1958  two-day  event 

453  private  planes  (more  than  one-third  of  the  "Flying 
Farmers"  in  mid-America)  and  65,000  cars  brought  enthu- 
siastic WLS  listeners  from  throughout  the  five-state  heart  of 
America,  to  see  and  learn  about  the  latest  and  best  in  farm 
methods  and  equipment. 

When  215,000  of  America's  most  prosperous  and  progres- 
sive farmers  turn  out  for  the  WLS-Prairie  Farmer  Farm  Prog- 
ress Show,  you  begin  to  realize  the  tremendous  pulling  power 
of  WLS.  Most  farm  families  in  mid- America  depend  on  WLS  for 
entertainment,  up-to-the-minute  news,  markets,  weather  re- 
ports, and  information  on  products  of  interest  to  them.  If  you 
have  such  a  product,  call  WLS  or  your  John  Blair  man  today. 


Numerous  demonstrations  of  interest  to  women  drew 
capacity  crowds  both  days. 


As  far  as  you  can  see, 
visitors  viewing  exhibits  in 
which  they  are  interested. 


4K  \       *'  % 


The  Most  Powerful  Radio  Voice  in  Agriculture 

1  230  Washington  Boulevard  •  Telephone  MOnroe  6-9700 
890  KILOCYCLES  •  50,000  WATTS  •  FULLTIME  •  REPRESENTED  BY  JOHN   BLAIR  &  CO 


87  acres  of  auto  parking  space  for  visitors  and  another 
40  acres  for  planes. 


DES  MOINES  IN  i  DEPTH 


Highlights  of  Media  Study  by  Central  Surveys,  Inc. 


KR  NT-TV 


►  The  Station  Most  People  Watch  Most! 

►  The  Station  Most  People,  By  Far,  Depend  on  for 
Accurate  News! 

►  The  Station  With  Far  and  Away  the  Most  BELIEVABLE 
Personalities! 

This  Central  Surveys  study  reveals  many  interesting  facts  that 
show  without  question  KRNT-TV  delivers  the  kind  of  results  a 
present-day  advertiser  wants  and  needs! 


KATZ  Has  the  Facts  for  YOU! 


■  ■ 

■  ■ 

II'' 


The  COWLES 
Operation  in  Iowa 


Published  every  Monday.  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


MUSIC 


KRLD  radio  1080 

HAS  MORE 
ADULT  LISTENERS 
IN 

METROPOLITAN  DALLAS 

than  any  other  Dallas  station 


Based  on  April-May  1958  Audience  Com- 
position Radiopulse  of  listeners  per  100 
listening  homes  —  Monday  through  Friday. 


COMEDY 


Radio  advertising  that  pays  off  in  the 
Southwest  must  start  with  KRLD,  basic  CBS 
outlet  for  Dallas  and  Fort  Worth.  KRLD,  Texas' 
oldest  CBS  affiliate,  with  a  wide  variety  of  the 
best  in  programming,  hold  a  unique  place  in  the 
hearts  of  listeners  of  all  ages  .  .  .  and  especially 
those  who  hold  the  purse  strings. 

Over  70  varied  programs  of  the  best  in 
radio  reach  more  people,  24  hours  a  day,  over 
KRLD  than  by  any  other  Texas  radio  station 
(N.C.S.  No.  2).  Remember,  too,  that  KRLD 
is  the  only  full-time  50,000  watt  station  oper- 
ating in  the  Dallas-Fort  Worth  area.  More 
coverage  .  .  .  higher  ratings  ...  a  wide  variety 
of  programming  will  get  you  more  for  your 
advertising  dollar  on  KRLD  Radio  1080  Dallas. 


KRLD  is  the  radio  station  of  The  Dallas  Times  Herald, 
owners  and  operators  of  KRLD-TV,  telecasting  with  max- 
imum power  from  the  top  of  Texas'  tallest  tower.  The 
Branham  Company,  exclusive  representatives.  Herald 
Square,  Dallas  2. 

Clyde  W.  Rembert 


John  W.  Runyon 
Chairman  of  the  Board 


President 


KRLD  radio  1080 

CBS   RADIO  NETWORK 
FOR  DALLAS  and  FORT  WORTH 


50,000  WATTS  COMPLETELY  SATURATE    THE  GREAT   SOUTHWEST  MARKET 

Page  4    •    October  20,  1958  Broadcasting 


closed  circuit 


BUICK'S  BUY  •  Despite  derisive  cam- 
paign of  newspapers,  insiders  doubt  Buick 
will  reverse  its  field  and  discard  tv  as  No. 
1  advertising  medium  for  its  1959  car. 
Change  would  come  only  if  sales  picture 
changes  drastically.  As  in  most  auto  ad 
decisions,  allocations  go  with  unit  sales; 
should  Buick  sell  lots  of  cars,  some  "ex- 
cess" ad  funds  will  become  available,  some 
most  likely  apportioned  to  tv  and  radio 
(either  spot  or  network)  and  some  to  news- 
papers— throwing  latter  "a  bone."  Buick 
now  is  in  tv  to  tune  of  estimated  $12.5 
million  (yearly  allocation)  plus  $1  million 
for  radio  on  basis  of  sales  in  initial  intro- 
ductory period.  Buick-McCann-Erickson 
decision  to  ride  with  tv  looks  safe  right 
now — 1959  Buicks  are  selling,  with  "fan- 
tastic" stories  of  dealer  orders  backlogging 
in  Detroit. 

• 

Behind-scenes  concern  is  voiced  in  dis- 
tilling circles  over  announcement  that  Wis- 
consin radio  station  will  break  barriers  and 
accept  liquor  advertising  (story  page  31). 
Distilled  Spirits  Institute,  whose  board  of 
directors  on  Oct.  16  reaffirmed  DSI  code 
ban  on  use  of  radio-tv  advertising,  fears  re- 
action on  Capitol  Hill  next  session  when 
it  expects  to  face  traditional  legislation  to 
prohibit  all  alcoholic  beverage  advertising 
in  all  media.  DSI  claims  distilling  industry 
adheres  to  its  code  ban  but  says  it  is  help- 
less to  check  advertising  by  wholesale  and 
retail  outlets. 

• 

ON  THE  FIRE  •  Seldom  quiescent  sta- 
tion trading  market  was  unusually  active 
last  week,  with  number  of  tv  transactions, 
running  into  multi-millions,  being  talked 
up  as  being  in  "take-it-or-leave-it"  stage. 
Active  negotiations  were  in  progress  in- 
volving these  stations:  (1)  ch.  10  KBET- 
TV  Sacramento  at  $4.5-$5.5  million  figure; 
(2)  WJAR-AM-TV  Providence  (tv  ch.  10) 
as  part  of  transaction  involving  The  Out- 
let Co.,  department  store,  for  overall  fig- 
ure of  $12  million;  (3)  ch.  12  KPTV  Port- 
land, Ore.,  in  $4-5  million  area. 

• 

It's  a  good  bet  that  when  CBS  closes  its 
uhf  WHCT  (TV)  Hartford,  Conn.,  on  Nov. 
16  [Stations,  Oct.  13]  WHCT  General 
Manager  Harvey  J.  Struthers  will  move 
into  CBS-TV  Network  Division  as  na- 
tional manager  of  affiliate  relations.  This 
post  is  being  vacated  by  Carl  S.  Ward,  who 
moved  up  to  vice  president  and  director 
of  affiliate  relations  last  week  upon  Ed 
Bunker's  transfer  from  that  job  to  vice 
president  and  general  sales  manager 
[Closed  Circuit,  Oct.  13;  also  see  page 
74.] 

• 

SUPER  SHUFFLE  •  Switch  of  King 
Broadcasting  Co.  stations  in  Seattle  and 
Portland,  Ore.  from  ABC  to  NBC  (story 
page  74)  constitutes  biggest  affiliation  news 


of  new  season.  Full  scale  shifts,  slated  to 
take  place  next  year,  could  occur  earlier 
by  mutual  consent,  which  would  follow 
usual  pattern  since  stations  involved  do 
not  relish  promoting  programs  that  later 
will  be  on  opposition  outlets.  KING-TV 
Seattle,  which  will  replace  KOMO-TV, 
now  has  $1200  class  A  ABC  rate  but  will 
go  to  $1300  on  switch  to  NBC.  KGW- 
TV  Portland,  has  present  ABC  rate  of 
$800  but  will  get  $1100  on  switch  from 
KPTV  (TV)  Portland. 

• 

ABC-TV  does  not  expect  difficulty  in  find- 
ing new  outlets  to  cover  Seattle  and  Port- 
land markets.  Ollie  Treyz,  ABC -TV  presi- 
dent, has  told  station  relations  experts  to 
study  possibilities  of  "unusual"  affiliations, 
such  as  combination  of  Tacoma  and  Bel- 
lingham  vhfs  to  cover  entire  Tacoma-Bel- 
lingham-Seattle  region.  But  if  they  don't 
work  out,  there  are  more  conventional 
arrangements  possible  with  vhfs  in  main 
markets  themselves. 

• 

COST  ABSORPTION  •  NBC-TV  has  de 
cided  to  abandon — at  least  for  1959 — its 
plan  to  assess  affiliates  in  Standard  Time 
areas  for  costs  of  lines  used  to  deliver 
delayed  programs  to  them  during  Daylight 
Saving  Time  months  [At  Deadline,  Aug. 
18].  As  originally  proposed,  plan  would 
have  cost  Standard  Time  affiliates,  num- 
bering about  115,  estimated  5V4  %  of  their 
network  revenues.  Affiliate  unhappiness 
was  eased  none  by  CBS-TV's  subsequent 
pronouncement,  also  subscribed  to  by  ABC- 
TV,  that  delivery  of  programs  is  network 
responsibility  and  stations  should  not  be 
charged.  Word  of  new  NBC  decision  was 
going  out  to  affiliates  over  weekend.  Thus 
they'll  have  the  good  news  before  their 
annual  meeting  in  New  York  this  week 
[Closed  Circuit,  Oct.  13]. 

• 

Reports  circulating  fortnight  ago  that 
Mutual' s  new  President  A.  L.  Guterma  had 
offered  to  buy  ABC  Radio  network  had 
some  basis  in  fact — there  was  at  least 
token  discussion — but  reports  also  were 
incomplete.  Upon  rejection  of  his  offer 
for  Mutual  to  take  over  ABC  network 
(not  including  owned  stations),  according 
to  ordinarily  reliable  sources,  Mr.  Guter- 
ma made  counter-offer:  to  sell  Mutual  to 
ABC.  This,  too.  was  turned  down. 
• 

SECOND  SPIN?  •  Cunningham  &  Walsh 
President  John  B.  Cunningham,  who  year 
ago  spun  broadcast  world  around  on  its 
heel  with  "boredom  factor"  speech,  will 
take  new  look  at  medium  in  talk  before 
San  Francisco  Ad  Club  Oct.  29.  New 
speech,  entitled  "Television  Today — 
Script  Written  by  the  Public,"  will  make 
use  of  special  studies  by  C  &  W  research, 
chiefly  on  viewer  attitudes  (interest  in  west- 
erns high),  effect  on  tv  on  such  diverse 


areas  as  politics  and  pre-school  children. 
• 

Hope  for  break-through  in  historic  re- 
luctance of  department  stores  to  buy  radio 
time  is  behind  new  retailing  technique  de- 
veloped by  Gresh  &  Kramer,  Philadelphia 
agency.  Elements  of  copyrighted  plan  were 
used  by  John  Wanamaker  storm-window 
department  (story  page  35).  When  legal 
angles  are  ironed  out,  it's  understood  agen- 
cy will  form  subsidiary  to  promote  use  of 
radio  by  major  retailers. 

• 

TRAVELERS  •  Diminished  activity  at 
FCC  in  recent  weeks  could  be  attributed 
to  commissioners'  goings  and  comings. 
Last  week  might  be  considered  atypical, 
but  this  is  way  it  was.  Comr.  Robert  T. 
Bartley  addressed  Massachusetts  Broad- 
casters' Assn.  in  Boston  Wednesday.  Comr. 
John  S.  Cross  addressed  National  Assn. 
of  Educational  Broadcasters  in  Omaha 
Thursday.  Comr.  Robert  E.  Lee  spent 
Friday  in  Columbus,  Ohio,  on  Conelrad 
business.  Comr.  Frederick  W.  Ford  left 
Saturday  for  Honolulu;  he's  FCC  ob- 
server on  U.  S.  Coast  Guard  search  and 
rescue  exercises  in  Hawaiian  waters  and 
will  return  early  in  November.  Chairman 
John  C.  Doerfer,  who  left  Sept.  12,  is  in 
Geneva  as  chairman  of  the  U.  S.  delega- 
tion to  telegraph  and  telephone  confer- 
ence of  International  Telecommunications 
Union;  he's  slated  to  return  about  Nov.  12. 
• 

Juggling  of  Washington,  D.  C,  radio 
station  structure  hasn't  ended  with  shift 
of  MBS  affiliation  from  WGMS  to  WOL. 
Next  development  will  be  complete  over- 
haul of  WGMS  program  format  under 
Raymond  F.  Kohn,  operator  of  profitable 
WFMZ-FM  Allentown,  Pa.  Mr.  Kohn 
will  install  fine-music  concept  in  place  of 
present  flexible  music  programming.  He 
was  brought  in  by  Thomas  F.  O'Neil,  head 
of  RKO  Teleradio  Pictures,  which 
owns  station,  following  success  of  fine- 
music  formula  in  Allentown. 

• 

SETTLEMENT  •  Test  case  brought  by 
Ed  Craney's  KXLF-TV  Butte,  Mont., 
against  community  antenna  operator 
Helena  Television  Inc.,  on  program  prop- 
erty rights,  may  be  won  by  default,  with- 
out definitive  ruling  by  U.  S.  District  Court 
at  Helena.  On  basis  of  affidavit  from 
CATV  operator  that  he  will  discontinue 
picking  up  KXLF-TV  programs,  both  par- 
ties have  filed  motions  to  dismiss  but,  as 
of  last  Friday,  tribunal  had  not  acted.  Suit 
alleged  that  CATV  operator  had  "pirated" 
programs  and  was  serving  nearly  2,000 
subscribers  in  Helena  area  with  result  that 
Craney's  KXLJ-TV  Helena,  was  unable 
to  sell  sponsorship  of  rebroadcast  pro- 
grams from  Butte  station,  and  would  be 
forced  to  go  dark  if  court  did  not  enjoin 
"piracy." 


Broadcasting 


October  20,  1958   •    Page  5 


DICK  CLARKU  M  AVERICKEPPAT  BOONE 

WALT  DISNEYS  PETER  UNO  HAYES 
PERRY  COMOIOZZIE  AND  HARRIETS 


LAWRENCE  WE LK 3 RESTLESS  GUN 

FJ 


THE  REAL  McCOYS^DINAH  SHORES 
PATTI  PAGE  ?CHEYENNEESUGAR  FOOT 


BOB  CUMMINGS  W  GEORGE  BURNS 
LAWMAN  3  LONE  RANGER Ifl Rl FLEMAN 

EVERY  WEEK  IS  RATING  WEEK 

WITH  WSPD-TV'S  NEW  STAR-STUDDED 

P|  The  big  change  in  WSPD-TV's  programming  has  all 
Toledo  talking  — and  looking!  In  addition  to  SPeeDy's 
unchallenged  news  and  sports  coverage  superiority,  now  all  the  top  stars  in  television  and  movie  business 
can  be  seen  on  Channel  13,  topped  by  the  best  films  from  UNITED  ARTISTS,  SCREEN  GUILD,  MPTV, 
WARNER  BROS.,  RKO  and  MGM  studios!  Throughout  the  day  and  evening— all  through  the  week— 
WSPD-TV  has  the  big-audience  appeal  to  477,800 
homes  and  almost  two  million  people.  Get  in  on  the 
big  change  on  SPeeDy  and  get  big  sales! 

Represented  nationally  by  the  KATZ  AGENCY 

Stoj?e:r  Television 

C0^ft^       WSPD-TV  Toledo    WJW-TV  Cleveland   WJBK-TV  IJetri.il   WAGA-TV  Atlanta 


THE  WEEK  IN  BRIEF 


Liquor  on  the  Air? — It  could  happen.  WOMT  Manitowoc, 
Wis.,  says  it  will  take  all  alcoholic  beverage  business  as  of 
Nov.  1.  NAB  rushes  to  object,  but  liquor  advertisers  aren't 
rushing  to  accept.  Page  31. 

Ad  Picture  in  Palm  Springs — Western  Region  of  American 
Assn.  of  Advertising  Agencies  looks  at  advertising's  past 
record  and  job  still  to  be  done — notably  task  of  doubling 
advertising  in  next  decade — at  California  annual  conference. 
Page  33.  Delegates  hear  how  Kaiser  Aluminum  rounded  up 
sales  with  Maverick  on  tv.  Page  34.  Norton  W.  Mogge, 
president  of  Atherton  Mogge  Privett  Inc.,  is  elected  AAAA 
western  chairman.  Page  34. 

John  Wanamaker's  Radio  Success — Nation's  pioneer  de- 
partment store  shows  the  retailing  world  how  to  multiply 
sales  volume  many  times  by  weekend  radio  campaign  on 
behalf  of  storm  windows  and  jalousies.  Page  35. 

ANA  to  Study  Radio-Tv  'Problems' — Tv  costs,  audience 
measurement  and  such  new  developments  as  videotape  are 
on  agenda  for  49th  annual  fall  meeting  of  Assn.  of  National 
Advertisers,  to  be  held  Nov.  9-12.  Page  36. 

How  Big  Is  Radio? — A  survey  on  the  number  of  radios  in 
the  U.  S.  is  being  financed  by  the  Radio  Advertising  Bureau 
under  the  supervision  of  the  Advertising  Federation  of  Amer- 
ica, using  the  facilities  of  the  U.  S.  Census  Bureau.  Page  39. 

Radio  Mixes  High  Octane  Into  Clark's  Sales — Midwest 
gas  chain  keeps  up  with  industry  giants  by  putting  over  90% 
of  its  advertising  budget  into  the  aural  medium.  Page  40. 

Weiss  &  Geller  vs.  Bon  Ami:  Round  No.  2 — Advertiser 
asks  damages  from  agency  in  counterclaim  to  breach  of 
contract  suit,  but  agency  files  new  affidavit  defending  serv- 
ices under  attack  and  showing  how  it  advised  Bon  Ami  it 
could  get  more  and  better  tv  time  for  less  by  paying  cash 
instead  of  barter.  Page  48. 

What  About  the  Color  Set  Owner? — BBDO-NBC  joint 
study  finds  him  the  better-incomed,  more  influential  citizen. 
Behind  the  study:  desire  to  whet  national  advertiser's  appe- 
tite for  color  tv — and  to  draw  his  coin.  Page  52. 

How  Agencies  Placed  at  Tv  Networks — Study  of  first  six 
months  of  1958  shows  that  Young  &  Rubicam,  J.  Walter 
Thompson  and  Ted  Bates  lead  in  volume  of  gross  time 
billings.  Page  56. 

Twin  Billing  Booster — The  stereophonic  simulcast  means 
that  the  national  advertiser  will  buy  time  on  a  string  of  net- 
work (national  or  regional)  stations  to  accompany  its  net- 
work tv  show,  bringing  more  billing  to  agencies  and  to  radio. 
RCA,  Plymouth  and  AT&T  are  the  more  obvious  among  the 
national  advertisers.  Page  58. 

New  Tv-Radio  Monitoring  Service — U.  S.  Broadcasting 
Checking  Corp.  is  offering  monitoring  system  that  provides  a 
"tv  tearsheet"  of  commercials,  which  lists  photo,  audio  script 
and  exact  time  announcement  was  delivered.  Page  58. 

Creativity  in  Commercials — Panel  of  speakers  will  give 
their  views  on  radio-tv  commercial  creativity  as  part  of  the 
1958  eastern  annual  conference  of  the  American  Assn.  of 
Advertising  Agencies  in  New  York.  Page  64. 

Oversight's  Back  in  Business — House  subcommittee  plans 
to  resume  hearings  about  Nov.  1 2  and  may  get  back  to  Pitts- 
burgh ch.  4  case.  Page  67. 


Microwaves  Want  Action — Microwave  relay  company  asks 
federal  court  to  order  FCC  to  act  on  applications.  Com- 
mission has  put  relay  link  applications  to  feed  tv  signals  to 
CATV  operators  in  "deep  frost"  since  May.  Page  68. 

Ch.  4  in  Clear — Federal  court  upholds  FCC  grant  of  ch.  4 
New  Orleans  to  Loyola  U.;  rejects  charges  Jesuit  institution  is 
under  "alien"  control.  Page  72. 

Affiliates  Shuffled  in  Northwest — NBC  switching  to  KING- 
AM-TV  in  Seattle,  to  KGW-AM-TV  in  Portland.  Page  74. 
'21'  Goes  Under — Pharmaceuticals,  NBC  drop  it  in  move 
attributed  to  ratings  slump  in  face  of  "quiz  scandal."  Pro- 
gram to  be  replaced  by  Concentration,  another  Barry  &  En- 
right  quiz.  Sponsors  of  $64,000  Question,  dean  of  the  quizzes, 
also  worried  by  skidding  ratings.  Page  76. 

NAB  Hears  Radio-Tv  Lauded — Wesley  I.  Nunn,  advertising 
manager  of  Standard  Oil  Co.  (Ind.),  says  electronic  media 
are  basic  to  company.  Radio  more  effective  as  medium  since 
arrival  of  television,  he  tells  fall  conference  in  Milwaukee. 
Second  conference  of  week  was  held  at  Minneapolis;  Boston 
follows  today  (Oct.  20);  last  conference  in  Washington  Oct. 
27-28.  Page  78. 

Political  Law  to  Highest  Court — Sec.  315  of  Communica- 
tions Act,  which  forbids  censoring  of  political  speeches  with- 
out providing  libel  protection,  will  be  reviewed  by  U.  S. 
Supreme  Court.  Appeal  by  Farmers  Union  from  North  Da- 
kota decision  involves  constitutional  rights  of  broadcasters 
Page  92. 

Russia  Bears  Down  Harder  on  News — Further  suppres- 
sion reported  by  NBC  in  wake  of  CBS  Moscow  bureau 
ouster.  Page  98. 

In  This  Thing  Together — Commercial  contributions  to  edu- 
cational tv  are  listed  by  Merle  S.  Jones,  president  of  CBS 
television  stations  division,  and  Eugene  S.  Thomas,  vice  presi- 
dent-general manager  of  KETV  (TV)  Omaha,  at  National 
Assn.  of  Educational  Broadcasters  meeting.  Page  98. 


Sales  of  Yesteryear — Where  are  those  old- 
pro  announcers  who  used  to  do  such  a 
craftsmanlike  job  on  the  commercial,  back 
before  the  d.j.  and  ET  came  to  dominate 
the  air?  The  question  is  posed  in  Monday 
Memo  by  Robert  P.  Geary,  assistant  radio- 
tv  director  of  Mathisson  &  Assoc.  Adv., 
Milwaukee.  Page  117. 


MR.  GEARY 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  33 

AT  DEADLINE  

  9 

BUSINESS  BRIEFLY 

  64 

CHANGING  HANDS 

  97 

CLOSED  CIRCUIT  . 

  5 

COLORCASTING 

  60 

EDITORIALS   

 118 

EDUCATION   

  98 

FILM   

  66 

FOR  THE  RECORD 

 107 

GOVERNMENT 

  67 

IN  REVIEW   

  18 

INTERNATIONAL 

  98 

LEAD  STORY  

  31 

MANUFACTURING 

  90 

MONDAY  MEMO 

 117 

NETWORKS    74 

OPEN  MIKE    26 

OUR  RESPECTS    14 

PEOPLE   104 

PROGRAM  SERVICES    77 

FROGRAMS  &  PROMOTIONS  .  .100 

STATIONS    92 

TRADE  ASSNS  78 

UPCOMING   136 


Sill 


til 


Broadcasting 


October  20,  1958    •    Page  7 


They  buy  as  a  family . . . 


because  they  were  sold  as  a  family, . . 


by  their  local  Meredith  station! 


KANSAS   CITY  KCAAO  KCAAO-TV  The   Katz  Agency 

SYRACUSE  WHEN  WHEN-TV  The   Katz  Agency 

PHOENIX  KPHO  KPHO-TV  The   Katz  Agency 

OMAHA  WOW  WOW-TV  John  Blair  &  Co.- Blair-TV 

TULSA  KRAAG  John   Blair  &  Co. 

Meredith  Stations  Are  Affiliated  With  BETTER  HOMES  and  GARDENS  and  SUCCESSFUL  FARMING  Magazines 


Page  8    •    October  20,  1958 


Broadcasting 


at  deadline 


SWEZEY,  JENNER  DISAGREE  ON  CANON  35; 
RALPH  RENICK  NEW  PRESIDENT  OF  RTNDA 


BUSINESS 


"Psychological  effect"  of  broadcast  and 
photographic  coverage  of  courtroom  pro- 
ceedings on  judges,  attorneys  and  witnesses 
remains  major  stumbling  block  to  removal 
of  Canon  35  and  appears  "unsolvable"  to 
bar  members,  Albert  E.  Jenner  Jr.,  presi- 
dent of  American  College  of  Trial  Lawyers, 
asserted  Friday.  He  appeared  in  debate  with 
Robert  D.  Swezey,  WDSU-AM-TV  New 
Orleans  and  chairman  of  NAB's  Freedom 
of  Information  committee,  at  Radio-Tele- 
vision News  Directors  Assn.'s  Chicago  con- 
vention (early  story,  page  86). 

Mr.  Jenner  cited  three  main  problems: 

(1)  apprehension  on  part  of  attorneys  and 
witnesses  and  difficulty  of  obtaining  latter; 

(2)  tendency  of  participant  to  "perform" 
knowing  radio  and/ or  tv  is  covering  trial; 

(3)  on  the  spot  broadcasting,  using  testi- 
mony out  of  context  with  apparent  distor- 
tion. He  claimed  rights  of  free  press  must 
be  equated  with  right  to  fair  trial  but 
acknowledged  radio-tv's  "unobtrusive"  cov- 
erage is  no  longer  issue  in  controversy. 

Mr.  Swezey  denied  psychological  effects 
was  major  factor  involved  and  termed 
American  Bar  Assn.  stand  as  "narrow  and 
selfish  reasoning."  He  said  Canon  35  is 
"outmoded  and  actively  inimical  to  the 
people  and  the  courts."  "Broadcast  and 
photographic  coverage  should  be  permitted 


ABA  Names  Nine  Lawyers 
To  Canon  35  Study  Group 

Membership  of  special  American  Bar 
Assn.  committee  to  study  Canon  35  re- 
ported Friday,  with  Whitney  North  Sey- 
mour, New  York  attorney  and  former  presi- 
dent of  that  city's  bar  group,  as  chairman. 
He  promised  commencement  of  study,  au- 
thorized by  ABA  at  Los  Angeles  convention, 
within  "immediate  future,"  seeking  "avail- 
able information  from  as  many  sources  as 
possible." 

Other  members:  Joseph  A.  Ball,  Long 
Beach,  Calif.,  former  president  of  the  State 
Bar  of  California;  Richmond  C.  Coburn, 
St.  Louis,  former  president  of  Missouri  Bar, 
and  member  of  ABA  board  of  governors; 
David  A.  Nichols,  Camden,  Me.,  state  dele- 
gate for  Maine  in  House  of  Delegates; 
Lewis  C.  Ryan,  Syracuse,  N.  Y.,  former 
president  of  American  College  of  Trial 
Lawyers  and  also  former  president  of  New 
York  State  Bar  Assn.;  Judge  Emory  H. 
Niles,  Baltimore,  Chief  Judge  of  Supreme 
Court  of  Baltimore  City  and  chairman  of 
ABA  section  of  judicial  administration; 
James  L.  Shepherd  Jr.,  Houston,  Tex.,  im- 
mediate past  chairman  of  ABA  House  of 

Broadcasting 


in  the  courtroom  with  the  same  rights  and 
latitude  enjoyed  by  other  media  and  subject 
in  the  same  manner  to  any  restrictions 
necessarily  imposed  by  the  courts  to  insure 
an  orderly  procedure." 

NAB  President  Harold  E.  Fellows  at  Fri- 
day luncheon  advocated  full  news  service 
for  stations  because  of  "greater  than  ever" 
public  need  for  information  and  particu- 
larly if  they  intend  to  editorialize.  He  noted 
that  some  stations  neglect  adequate  local 
coverage,  relying  on  wire  services.  Mr. 
Fellows  noted  requirements  of  proper 
training  for  editorializing  also  apply  to  cov- 
ering public  and  court  proceedings,  com- 
menting, "If  we  are  going  to  cover  the 
courts,  and  demand  the  right  to  do  so,  we 
must  be  prepared  professionally  to  do  the 
job  properly  and  with  dignity." 

New  officers  of  RTNDA  elected  Friday 
were  Ralph  Renick,  WTVJ  (TV)  Miami, 
president;  Sheldon  Peterson,  WTCN  Min- 
neapolis, vice  president-program;  William 
Small,  WHAS-TV  Louisville,  vice  presi- 
dent-tv;  Nick  Basso,  WSAZ  Huntington, 
W.  Va.,  vice  president-radio;  F.  O.  Carver 
Jr.,  WSJS  Winston-Salem,  N.  C,  re-elected 
treasurer,  and  three  directors  for  three  year 
terms:  William  Garry,  WBBM  Chicago;  Wil- 
liam B.  Monroe  Jr.,  WDSU-TV  New  Or- 
leans, and  H.  Bremmer,  CFPL  London,  Ont. 


Delegates;  Richard  P.  Tinkham,  Hammond, 
Ind.,  chairman  of  ABA  committee  on  public 
relations  and  former  chairman  of  National 
Conference  of  Bar  Presidents,  and  Edward 
L.  Wright,  Little  Rock,  Ark.,  former  presi- 
dent of  Arkansas  Bar  Assn. 

Baltimore  Ad  Tax  Illegal, 
Maryland  High  Court  Rules 

Baltimore  city  tax  on  advertising  is  il- 
legal, with  over  $1.5  million  in  tax  collec- 
tions to  be  refunded  by  city  under  Friday 
(Oct.  17)  decision  by  Maryland  Court  of 
Appeals.  State's  highest  court  affirmed  Balti- 
more Circuit  Court  ruling  that  held  tax  void 
because  it  impedes  freedom  of  press.  City 
levied  tax  last  Jan.  1 — 4%  on  purchaser  of 
advertising  time  and  space,  2%  on  gross  re- 
ceipts of  broadcasters  and  publishers  han- 
dling advertising.  City  had  repealed  tax  last 
spring,  effective  next  Jan.  1. 

Court  in  unanimous  22-page  opinion 
held,  "We  do  not  hold  that  every  tax  im- 
posed upon  the  newspapers  or  the  stations, 
or  the  producers  of  revenue  to  the  news- 
papers and  the  stations,  that  may  inci- 
dentally affect  the  power  of  such  media  to 
collect  and  disseminate  news  because  of  re- 


BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  33. 


SHAVER  TESTS  TV  •  Landers'  Frary  & 
Clark,  New  Britain,  Conn.,  as  yet  uncounted 
among  regular  users  of  tv  advertising,  may 
be  getting  there.  LF&E,  for  its  new  product 
(not  yet  on  markets) — Universal  cordless 
electric  shaver  (runs  on  batteries) — will  go 
into  spot  television  on  four  stations  in  three 
cities  (New  York,  Los  Angeles  and  Cleve- 
land) effective  Nov.  10  through  middle  of 
December,  using  10-15  minutes  weekly. 
Company  some  time  ago  ran  similar  test 
spot  tv  campaign  for  Universal  Coffee- 
matic,  liked  the  results  and  now  is  con- 
sidering entering  spot  tv  in  spring.  Agency 
is  Goold  &  Tierney,  N.  Y. 

LUCKY  WHIP  IN  24  •  Lever  Bros.'  Lucky 
Whip  dessert  topping  breaking  this  week 
with  daytime  minute  tv  spots  in  about  24 
markets.  Ogilvy,  Benson  &  Mather  Inc.  will 
conduct  push  through  end  of  November. 

SHAMPOO  SPOTS  •  Procter  &  Gamble, 
Cincinnati,  is  placing  new  spot  tv  campaign 
in  number  of  markets  (unspecified)  on  be- 
half of  its  Liquid  Prell  shampoo.  Drive  will 
start  late  this  month  and  end  about  June 
next  year.  Benton  &  Bowles,  N.  Y.,  is 
agency. 

YULE  TIME  •  Lanvin  Parfums  Inc.,  N.  Y., 
expanding  tv  spot  campaigns  to  encompass 
over  30  stations  in  about  20  markets  for 
6-week  pre-Christmas  push  starting  early 
November.  Buying,  not  completed,  is 
through  Dowd,  Redfield  &  Johnstone,  N.  Y. 

TV  FOR  GLADE  •  S.  C.  Johnson  &  Son, 
Racine,  Wis.,  for  its  Glade  air  freshener, 
breaking  new  spot  tv  campaign  early  in 
November  and  running  through  end  of  year. 
Actual  number  of  markets  not  revealed  in 
drive  that  will  cover  some  eastern  cities. 
Benton  &  Bowles  is  Glade's  agency. 


duced  revenue  is  violative  of  the  freedoms 
guaranteed  by  the  first  amendment;  but  we 
do  hold  that  these  particular  taxes  are  so 
single  in  their  nature  and  the  range  of  their 
impact  is  so  narrow — 90%  to  95%  thereof 
falling  upon  the  newspapers  and  the  sta- 
tions— that  their  effect  makes  them  con- 
stitute a  restraint  upon  the  freedoms  of 
speech  and  of  the  press  guaranteed  by  the 
First  and  Fourteenth  amendments  to  the 
Federal  Constitution,  and  Article  40  of  the 
Maryland  Declaration  of  Rights."  Opinion 
was  written  by  Judge  Stedman  Prescott. 

October  20,  1958   •    Page  9 


PEOPLE 


at  deadline 


Study  Charts  Advertising 
Of  Under-$200,000  Stores 

Study  made  public  last  Friday  (Oct.  17) 
by  Irving  C.  Krewson  Corp..  New  York, 
resident  buyers,  reveals  that  retail  establish- 
ments with  sales  volumes  of  less  than  $200, 
000  yearly  place  "relatively  high"  17.3% 
of  advertising  budgets  in  radio.  Seven- 
month  survey  consisted  of  questionnaires  to 
9,000  retailers,  3,794  of  which  filed  returns. 

It  was  pointed  out  that  stores  with  sales 
volume  of  less  than  $200,000  are  situated 
primarily  in  communities  where  daily  news- 
papers usually  are  not  available  and  retailers 
there  have  turned  to  radio.  These  stores, 
survey  shows,  spend  about  2.48%  of  sales 
volume  in  advertising. 

Heaviest  day  for  advertising  is  Thursday, 
followed  by  Friday,  Wednesday,  Tuesday. 
Sunday,  Saturday  and  Monday  in  that  order. 
Percentage  of  budget  devoted  to  advertising 
increases  proportionately  with  increase  in 
sales  volume  of  stores,  it  was  revealed. 
Specialty  stores  consistently  spend  more 
money  on  average  for  advertising  than  do 
department  stores,  study  shows.  Study  in- 
dicates that  about  65%  of  advertising  budg- 
ets of  advertisers  are  allocated  to  news- 
papers. 

FCC,  Staff  Get  Together 

For  First  Allocations  Talks 

Four  of  seven  FCC  commissioners  met 
with  top  level  Broadcast  Bureau  staffers 
Friday  for  first  discussion  of  tv  allocation 
problems.  Result  of  all-day  meeting  was 
score  of  requests  by  individual  commis- 
sioners for  more  economic  and  technical  in- 
formation on  various  aspects  of  allocations 
problem. 

Special  FCC  task  force  on  tv  allocations 
was  established  last  summer.  Work  is  being 
coordinated  by  Broadcast  Bureau  chief  Har- 
old Cowgill,  Rules  &  Standards  chief  Hart 
Cowperthwait  and  Economics  chief  H.  H. 
Goldin.  Technical  team  comprises  engineers 
Louis  H.  Rein,  Mclvor  Parker  and  Arnold 
Skrivseth. 

Meeting  Friday  was  preliminary  and  ex- 
ploratory, it  is  understood.  Discussion  cen- 
tered around  three  basic  roads  to  tv's  alloca- 
tions future:  (1)  all  uhf  system,  (2)  all 
vhf  system — plus  suggestions  for  extending 
present  12-channel  vhf  band,  and  (3)  de- 
intermixture. 

Attitude  of  commissioners  was  described 
as  serious  and  anxious  to  arrive  at  approach 
best  for  public,  broadcasters,  existing  in- 
vestments and  overall  public  weal.  One  par- 
ticipant said:  "We  realize  we  must  do  some- 
thing, or  it  will  be  done  for  us  in  much 
more  radical  fashion." 

Present  at  the  meeting  besides  above- 
named  staff  officers  and  their  aides  were 
Comrs.  Rosel  H.  Hyde,  Robert  T.  Bartley, 
T.  A.  M.  Craven  and  Frederick  W.  Ford. 


NOT  SO— NBC 

Blast  by  W.  W.  Warren,  executive 
vice  president  and  general  manager  of 
KOMO-AM-TV  Seattle,  against 
NBC-TV  decision  to  switch  affilia- 
tions to  KING-AM-TV  there  (see  page 
74),  brought  this  answer  from  NBC 
spokesman  Friday:  "No  'political'  or 
'ulterior'  motives  were  involved.  The 
affiliation  changes  were  based  on 
NBC's  conclusion  that  they  would 
benefit  its  television  network  and  the 
public  and  the  advertisers  it  serves. 
This  conclusion  was  reached  with  re- 
gard to  each  of  the  stations  in  each 
of  the  markets  [Note:  affiliation 
changes  also  were  made  in  Portland. 
Ore.]  on  its  individual  merits." 


Daytimers  Ask  FCC  Defer 
License  Renewals  for  Clears 

Daytime  Broadcasters  Assn.  Friday  asked 
FCC  to  withhold  action  on  and  place  in  its 
pending  files  applications  for  renewal  by  12 
Class  I-A  am  stations  until  final  Commission 
disposition  of  rulemaking  on  clear  channels 
issued  last  spring  [Lead  Story,  April  21] 
or  until  "freeze"  is  lifted  on  applications  for 
Class  II  stations  on  Class  I  channels. 

Stations  involved  are  WRCA  New  York 
(660  kc),  WABC  New  York  (770  kc),  WCBS 
New  York  (880  kc),  KYW  Cleveland  (1100 
kc),  WHAM  Rochester  ( 1 1 80  kc),  on  whose 
frequencies  rulemaking  would  make  new 
Class  I  and  II  nighttime  assignments:  and 
WMAQ  Chicago  (670  kc).  WGN  Chicago 
(720  kc),  WBBN  Chicago  (780  kc).  WLS 
Chicaeo  (890  kc).  KDKA  Pittsburgh  (1020 
kc),  KMOX  St.  Louis  (1 120  kc)  and  WCAU 
Philadelphia  (1210  kc)  on  which  rulemaking 
would  permit  assignment  of  unlimited  Class 
lis. 

DBA  said  courts  and  Congress  have  criti- 
cized FCC  delay  in  making  such  assign- 
ments and  FCC  rulemaking  recognizes  need 
for  promptness.  Since  clear  channel  stations 
can  be  expected  to  contend  their  existing 
licenses  would  be  modified  by  rules  and  will 
try  every  legal  tactic  and  maneuver  to  fore- 
stall and  delay  effectuation  of  rules,  DBA 
said,  they  will  be  in  no  legal  position  to 
claim  modification  of  licenses  if  renewals 
are  withheld.  DBA  noted  FCC  is  under 
mandate  of  Communications  Act  to  author- 
ize use  of  channels  for  limited  periods  of 
time,  not  ownership. 

Gulfport  Uhf  Ch.  56  Deleted 

FCC  has  deleted  construction  permit  for 
WSTG  (TV)  (ch.  56)  at  Gulfport,  Miss., 
at  request  of  permittee,  I.  K.  Corkern.  This 
is  40th  uhf  construction  permit  to  be  de- 
leted. 


RICHARD  W.  TULLY,  vice-president-gen- 
eral manager  of  Foote,  Cone  &  Belding 
Chicago  office,  named  to  newly  created 
post  of  chairman  of  its  national  operations 
committee.  He  will  headquarter  in  New 
York  starting  Jan.  1,  coordinating  opera- 
tions of  agency's  seven  U.  S.  offices.  Mr. 
Tully  also  named  senior  vice  president  and 
elected  to  FC&B  board  of  directors. 
CHARLES  S.  WINSTON  JR.,  director  and 
senior  vice  president,  replaces  Mr.  Tully 
in  Chicago,  continuing  on  Edsel  account. 

ALVIN  COOPERMAN,  producer  for  Hen- 
ry Jaffe  Enterprises,  N.  Y.,  appointed  ex- 
ecutive producer  of  Screen  Gems  Inc.,  Hol- 
lywood. 

HAROLD  F.  DRISCOLL,  previously  direc- 
tor of  advertising  and  sales  promotion. 
Bell  &  Howell,  appointed  advertising  man- 
ager. Zenith  Radio  Corp. 

PETER  HELLER,  assistant  vice  president, 
Institute  for  Motivational  Research,  Croton- 
on-Hudson,  N.  Y.,  appointed  director  of 
international  operations. 

ROSS  DONALDSON,  with  NBC  since 
May  1951  and  manager  of  program  sub- 
missions since  March  of  last  year,  named 
director,  script  services,  for  NBC-TV  net- 
work programs. 

DAVID  ROE,  who  joined  Kenyon  &  Eck- 
hardt  in  Montreal  two  years  ago  as  senior 
contact  executive  for  RCA  Victor  Co.  Ltd., 
appointed  manager  of  K  &  E's  Montreal 
office.  CAL  WILSON,  formerly  with  Mac- 
Laren  Adv.,  Toronto,  joins  K  &  E's  Toronto 
office  as  account  executive. 

HOWELL  J.  MALHAM  and  LEWIS  F. 
DRAPER  JR.,  WWCA  Gary,  Ind.,  sales- 
man and  sales  manager,  respectively,  Sonic 
Arts  Inc..  join  John  Blair  &  Co.'s  Chicago 
office  as  account  executives. 

ED  UHLER,  formerly  with  Robinson, 
Adelman  &  Montgomery  Adv.,  Phila- 
delphia, named  to  eastern  sales  staff  of  Ziv 
Television  Programs,  N.  Y. 


On  the  Way  to  Moscow 

Members  of  U.  S.  delegation  inspecting 
radio-tv  facilities  in  Poland  and  Soviet  Un- 
ion leaving  this  week  under  State  Dept. 
auspices.  Russian  delegation  expected  to 
visit  U.  S.  under  cultural  exchange  agree- 
ment. U.  S.  delegation  will  consist  of  Ralph 
N.  Harmon,  Westinghouse  Broadcasting 
Co.;  Richard  S.  O'Brien,  CBS  Inc.;  Ralph 
Cohn,  Screen  Gems;  Jerry  Danzig,  NBC; 
Mike  Wallace,  ABC,  and  Dr.  Burton  Paulu. 
U.  of  Minnesota. 

CBS  Switches  in  Bangor 

Change  in  CBS  Radio  affiliation  from 
WGUY  Bangor,  Me.  (1230  kc,  250  w),  to 
WABI  Bangor  (910  kc,  5  kw),  effective 
Oct.  26,  was  reported  Friday.  WABI, 
headed  by  Horace  Hildreth,  has  been  affil- 
iated with  ABC  and  MBS.  Its  television  as- 
sociate, WABI-TV,  is  affiliated  with  NBC- 
TV  (primary)  and  ABC-TV.  WGUY  is 
headed  by  Melvin  L.  Stone. 


Page  10    •     October  20,  1958 


Broadcasting 


First  monthly  averages 
from  ARBITRON: 


rated 

New  York's 

No.l 

Independent 

. . .  and  No.  3  among  all  seven 
stations  in  the  nation's 
largest  market! 


Network  A  38.4 

Network  B  25.8 

WNEW-TV  11.0 

Network  C  10.8 

Independent  D    8.6 

Independent  E   6.5 

Independent  F   4.7 


ARBITRON,  September  1958:  Average  Quarter-Hour  Shares  —  Sign-on  to  Sign-off,  Entire  Week. 


Three  years  on  the  CBS  Television  Network- 

Now  available  for  the  first  time 
to  local  and  regional  sponsors! 


MORE  THAN 
100% 

Greater  Listening  Audience 


WILS 


7:00  A.M.— 12:00  Noon 
Monday   Thru  Friday 

12:00  Noon— 6:00  P.M. 
Monday   Thru  Friday 

WILS 

58.3 

60.5 

Sta.  B 

25.6 

21.2 

Sta.  C 

7.7 

9.8 

Sta.  D 

3.7 

3.2 

C.   E.  Hooper,  March-April,  '58 


5000 

LIVELY  WATTS 


w 


MORE  LISTENERS 
THAN  ALL  OTHER  STATIONS 
HEARD  IN  LANSING  COMBINED 


LANSING 


CONTACT 
VENARD 
RINTOUL  & 
McCONNELL,  INC. 


WILS 

^  ietys  s^otfc 


81 


ASSOCIATED  WITH  PONTIAC'S 


OUR  RESPECTS 


to  Lindsey  Hill  Spight 


Pioneer  is  the  word  for  Lindsey  Hill  Spight,  who  has  just  announced  his  resigna- 
tion as  vice  president  and  general  manager  of  the  San  Francisco  office  of  Blair- 
Tv  and  Blair  Television  Assoc.  For  nearly  30  years,  25  of  them  with  Blair  in  San 
Francisco,  Mr.  Spight  has  been  in  the  forefront  of  radio  and  television  activities  on 
the  Pacific  Coast,  where  he  is  sometimes  referred  to  as  the  dean  of  broadcasting. 

That  affectionate  title  may  stem  from  a  source  other  than  his  long  career  with 
Blair,  for  in  1935  he  created  the  first  course  in  commercial  broadcasting  ever  given 
in  this  country,  which  he  taught  for  four  years  in  San  Francisco  as  a  part  of  the  U. 
of  California  extension  service.  Among  his  students  were  Walter  Guild,  now  president 
of  Guild,  Bascom  &  Bonfigli,  San  Francisco-based  agency,  and  Mark  Goodson,  partner 
in  Goodson-Todman  Productions. 

Mr.  Spight  comes  honestly  by  his  pioneering  proclivities.  A  native  of  The  Dalles, 
Ore.,  where  he  was  born  Nov.  5,  1903,  he  is  a  fourth  generation  Oregonian.  He 
lived  with  his  grandparents  in  Hood  River,  Ore.,  during  his  high  school  days  and 
their  tales  of  the  frontier  era  were  a  great  inspiration  to  him.  When  he  graduated 
from  Hood  River  High  School — he  was  president  of  the  class  of  1920 — he  re- 
solved someday  to  come  back  and  make  a  real  graduation  address.  He  did,  25 
years  later,  taking  pioneering  as  his  subject  and  assuring  his  young  auditors  that 
today's  frontiers  of  science  are  just  as  challenging  and  rewarding  as  those  their 
forefathers  faced  in  the  Northwest  wilderness  a  century  before. 

At  Oregon  State  College,  Lindsey  took  all  the  journalism  courses  offered,  was 
president  of  Sigma  Delta  Chi  and  wrote  his  way  through  college  as  a  newspaper 
correspondent.  In  his  junior  year  he  bought  a  third  interest  in  the  weekly  Tillamook 
(Ore.)  Herald.  In  his  senior  year  he  was  city  editor  of  the  Corvallis  (Ore.)  Gazette- 
Times.  He  also  was  first  president  of  the  Memorial  Union,  heading  a  drive  that 
raised  more  than  $250,000.  Since  graduation  in  1925,  with  a  B.S.  in  agriculture,  he 
has  served  on  the  alumni  board  and  as  a  trustee  of  the  OSC  Foundation. 

Out  of  college,  young  Mr.  Spight  got  a  job  as  assistant  national  advertising  man- 
ager of  the  Portland  Oregon  Journal.  A  year  later,  he  married  Ruth  Stephenson,  OSC 
classmate.  The  following  year  they  moved  to  Los  Angeles  where  he  became  merchan- 
dising manager  of  the  Times,  a  job  he  held  until  June  1929,  when  NBC  hired  him 
and  sent  him  to  San  Francisco  "to  learn  the  radio  business  and  then  go  back  to  open 
a  sales  office  in  Hollywood." 

Lindsey  Spight  learned  the  business  by  working  in  virtually  every  phase  of  net- 
work operation,  but  he  never  did  get  back  to  Hollywood.  In  1932,  when  NBC 
bought  KPO  San  Francisco,  he  was  named  commercial  manager.  Here  he  made 
radio  research  history  by  creating  a  mail  map  that  for  the  first  time  correlated  a 
station's  mail  response  with  the  number  of  radio  sets  in  its  coverage  area. 

Impressed  with  the  need  of  stations  for  exclusive  representation,  Mr.  Spight  joined 
forces  with  John  Blair  and  Humboldt  Greig  in  August  1933  to  form  one  of  the 
first  exclusive  station  representation  firms,  Greig,  Blair  &  Spight.  Headquartered  in 
San  Francisco,  he  covered  the  full  West  Coast  until  1937  when  the  firm,  reorgan- 
ized in  1935  as  John  Blair  &  Co.,  opened  the  first  station  representative  office  in 
Los  Angeles. 

Since  then  his  territory  has  been  northern  California  and,  until  1954  when  Blair 
scored  another  first  by  opening  an  office  in  Seattle,  the  Pacific  Northwest.  Starting 
in  radio,  then  adding  tv,  he  has  concentrated  exclusively  on  video  station  representa- 
tion since  1950,  when  he  became  vice  president  of  Blair-Tv. 

It's  hard  to  leave  the  business  he  helped  start,  Mr.  Spight  admits,  and  he  stresses 
the  fact  that  his  new  post  as  consultant  to  the  Blair  organization  is  a  real  working 
relationship  that  will  keep  him  in  as  close  touch  with  broadcasting  affairs  as  he  wants 
to  be.  But  there  are  other  interests  he'd  like  to  develop  more  fully  than  is  possible 
with  a  fulltime  job.  He's  been  active  in  Republican  politics  at  the  county  and  state 
level  and  he  may  do  more  in  this  field.  He'd  like  more  time  for  his  major  hobbies, 
gardening  and  stamp  collecting.  He  plans  to  do  more  creative  writing. 

But  chiefly  he  wants  to  do  his  part  in  spreading  the  gospel  of  commercial  broad- 
casting by  the  American  free  enterprise  system  around  the  globe.  Commercial  broad- 
casting, free  from  government  ownership  and  operation,  is  an  inseparable  part  of 
freedom  of  speech,  freedom  of  man  and  a  powerful  force  for  democracy,  he  be- 
lieves. "Whether  I  can  make  a  substantial  contribution  to  this  cause  remains  to  be 
seen,  but  I'm  going  to  try,"  he  says.  He  will  begin  this  fall  with  a  first  hand  survey  of 
European  broadcasting. 

The  Spights  live  in  Orinda,  Calif.  They  have  two  sons,  James,  28,  and  Richard,  26. 


Page  14    •     October  20,  1958 


Broadcasting 


As  usual . . .  WKMH 
FIRST  in  Detroit 


m  Manager, 


Marty  McNeely  (left)  interviews  Detroit's 
Mayor  Louis  Miriani  (center)  and  C.  R. 
Smith,  President  of  American  Airlines. 


WKMH 

with  Marty  McNeeley  and  the  Mobile  Unit 
COVERS  THE  DEDICATION 
CEREMONIES  AT 

America's  First 


Civil  Air  Patrol  "Cadets  of  The  Year"  Marilyn 
Dobrie  and  John  Fromm  receive  American  Airlines 
trophy  from  Tompkins. 


Vice.p'"terviews  n. 


Am, 


cutiVe 
e'kan 


DETROIT    METROPOLITAN    WAYNE    COUNTY  AIRPORT 


The  new  26-million  dollar  "DETROIT  MET"  airport  is  a 
milestone  in  the  Jet  Age.  It  is  America's  first  terminal  to 
be  built  especially  for  jet  planes  .  .  .  and  the  first  designed 
especially  to  handle  Air  Freight.  It  can  handle  any  plane 
now  in  the  air  or  in  the  planning  stage.  ***At  the  dedica- 
tion ceremonies,  Marty  McNeeley  and  the  WKMH  Mobile 
News  Cruiser  provided  on-the-spot  coverage  and  inter- 
views with  the  many  V.I.P.'s  present.  The  colorful  show  proved  once 
again  why  "MARTY'S  MORNING  BEAT"  rates  tops  in  popularity 
with  Detroit  listeners  .  .  .  and  why  WKMH  is  your  best  buy  in  the 
rich  Detroit  market. 

LET  WKMH  WORK  FOR  YOU  I 


Save  Up  to  15% 

by  using  2  or  more  of 
these  powerful  stations 

WKMH  WKMF  WKHM 

Dearborn-Detroit  Flint,  Mich.  Jackson,  Mich. 

WELL  WSAM 

Battle  Creek,  Mich.    Saginaw,  Mich. 
USE  4  or  5  STATIONS  .  .  .  SAVE  15% 
USE  ANY  3  STATIONS . .  .  SAVE  10% 
USE  ANY  2  STATIONS  .  .  .  SAVE  5% 


KNORR   BROADCASTING   CORP.  Z:Z1"Z:Z,, 


J 


Peters  ,  Gbifej 


NEW  YORK 

250  Park  Avenue 
Yukon  6-7900 

ATLANTA 

Glenn  Bldg. 
Murray  8-5667 


CHICAGO 

Prudential  Plaza 
Franklin  2-6373 

DALLAS 

335  Merchandise  Mart 
Riverside  7-2398 


DETROIT 

Penobscot  Bldg. 
Woodward  1-4255 

FT.  WORTH 

406  W.  Seventh  St. 
Edison  6-3349 


HOLLYWOOD 

1750  N.  Vine  St 
Hollywood  9-1688 

SAN  FRANCISCO 

Russ  Building 
Yukon  2-9188 


Pioneer  Station  Representatives  Since  1932 


^pUik  4^  DIMENSION 


A  it  BED 


It  just  isn't  possible  to  be  in  a  lot  of  different  places  at  the  same  time  but  with  the 
help  of  the  PGW  Colonels  you  can  get  a  better,  over-all  view  of  America's  spot 
radio  markets  (the  world's  fourth  dimension  of  time) . 

Anchor  your  efforts  with  spot  radio  where  they'll  do  you  the  most  good  . . .  and  reach 
more  people,  more  often,  for  less  money.  PGW  is  always  ready  with  expert  assist- 
ance to  help  plan  national  spot  radio  campaigns. 


THE  CALL.  LETTERS 


OF  THE 
SALES  GETTERS 


KBOI-Boise   5,000 

KGMB-KHBC  — Honolulu-Hilo  5,000 

KEX-Portland   50,000 

KIRO-Seattle   50,000 


WHO-Des  Moines   50,000 

WOC— Davenport    5,000 

WDZ- Decatur   1,000 

WDSM-Duluth-Superior  .  .  5,000 

WDAY— Fargo    5,000 

WOWO-Fort  Wayne  ....  50,000 
WIRE-lndianapolis  ....  5,000 
KMBC-KFRM— Kansas  City  5,000 
WISC-Madison.  Wis.  .  .  .  1,000 
WMBD-Peoria   5,000 


Woodward,  mc 


WBZ+WBZA- Boston  and 

Springfield 
WGR-Buffalo  . 
KYW-Cleveland 
WWJ- Detroit  . 
WJIM-Lansing  . 
KDKA-Pittsburgh 


51,000 
5,000 

50,000 
5,000 
250 

50.000 


Southwest 

KFDM-Beaumont  .  .  .  5,000 
KRYS-Corpus  Christi  .  .  1,000 
WBAP— Fort  Worth-Dallas  50,000 
KTRH— Houston  ....  50,000 
KENS-San  Antonio  .  .  .  50,000 


Southeast 


WCSC-Charleston,  S.  C 
WIST-Charlotte   .  .  . 
WIS-Columbia,  S.  C.  . 
WSVA-Harrisonburg,  Va 
WPTF-Raleigh-Durham 
WDBJ-Roanoke  .  .  . 


5,000 
5,000 
5,000 
5,000 
50,000 
5.000 


EVERYBODY  IS  LOOKING  FOR 
ONE  MINUTE  AVAILABILITIES 
THESE  DAYS  .  .  .  AND  HERE 
ARE  TOP  BUYS  IN  JACKSON- 
VILLE'S $T/2  BILLION  MARKET 

Better  take  a  second  look  at  the  highly 
competitive  Jacksonville  television  mar- 
ket. It's  no  longer  a  One-Station  market 
and  if  you  want  to  reach  deep  into  the 
rich  North  Florida-South  Georgia  televi- 
sion area,  then  choose  from  this  list  of 
prime  one  minute  availabilities  on 
WFGA-TV. 

•  Dave  Garroway's  "Today"  from  7:00 
to  9:00  A.M. 

•  "Romper  Room"  with  Miss  Penny  from 
9:00  to  10:00  A.M. 

•  "All  Star  Theatre"   from   10:00  to 
10:30  A.M. 

•  "Hour  of  Stars"  with  host  John  Conte 
from  1 :00  to  2:00  P.M. 

•  "Popeye  Playhouse"  from  5:00  to  6:00 
P.  M.  with  Skipper  Al. 

•  "Theatre  12"  with  feature  films  on 
Saturday  and  Sunday  nights. 

For  further  information  concerning  avail- 
abilities— call  Ralph  Nimmons  in  Jack- 
sonville at  ELgin  6-3381  or  contact  your 
nearest  P.  G.  W.  representative. 

NBC  •  ABC 

Represented  nationally  by  Peters,  Griffin, 
Woodward,  Inc. 


IN  REVIEW 

OPERATION  DAYBREAK 

This  is  how  ABC-TV's  new  daytime  line- 
up looked  at  the  outset  (Monday  through 
Friday,  beginning  Oct.  13): 

Day  in  Court 

The  courtroom  is  as  good  a  place  as  any 
to  start  the  day  (11-11:30  a.m.  EDT). 
There  is  an  inexhaustable  supply  of  human 
interest  before  the  bar  of  justice  and  the 
KABC-TV  Hollywood  originators  of  the 
show  make  the  most  of  it.  The  real-life 
cases  recreated  on  Day  in  Court — neigh- 
borhood quarrels,  a  young  stripper  hauled 
in  for  indecent  exposure,  divorce,  adoption, 
etc.  on  the  domestic,  civil  and  criminal 
dockets — beat  almost  anything  the  serialists 
can  dream  up.  The  material  seems  to  be 
authentically  presented  and  proceedings  are 
handled  with  dignity  and  humanity. 

Executive  producer:  Selig  J.  Seligman;  pro- 
ducer: Gene  Banks;  director:  Larry  Rob- 
ertson; chief  writer:  Bob  Arbogast; 
writers:  Bruce  Lansbury,  Ken  Rosen;  art 
director:  George  Smith;  production  su- 
pervisor: Peter  G.  Robinson. 

"Judges":  Edgar  Allan  Jones  Jr.,  professor 
of  law,  U.  of  California  at  Los  Angeles, 
and  William  Gwinn;  host-m.c:  Hank 
Sims. 

The  Peter  Lind  Hayes  Show 

Headlining  what  is  undoubtedly  the  best 
entry  in  daytime  tv  this  year,  Peter  Lind 
Hayes  (11:30  a.m.-12:30  p.m.  EDT)  is  a 
thoroughly  relaxing  host,  amusing  to  both 
the  ear  and  eye.  He  is  assisted  by  com- 
petent supporting  singers  and  musicians 
and  excellent  production,  all  of  which  he 
blends  into  one  of  tv's  happiest  hours. 

Cast:  Peter  Lind  Hayes,  Mary  Healy,  Don 
Cherry,  Anita  Bryant,  Four  Voices,  John 
Bubbles. 

Produced  by  Mount  Tom  Enterprises; 
producer:  Frank  Musiello;  director: 
Robert  Bleyer;  assistant  director:  Edmund 
Nadell;  writers;  George  Hope,  Charles 
Slocum,  Chuck  Horner;  sets:  Robert 
Bright;  announcer:  Roland  Winters; 
orchestra:  Bert  Farber. 

Mother's  Day 

This  show  should  be  sub-titled,  "Not  for 
the  gentleman  from  Dubuque."  Coming 
live  from  the  Latin  Quarter  in  New  York 
City,  this  weekday  (12:30-1  p.m.  EDT) 
series  is  for  "the  greatest  expert  of  all — 
the  American  mother." 

Host  Dick  Van  Dyke  (who  looks  like 
an  American  son  should  look)  quizzes  a 
carefully  selected  panel  of  three  mothers 
with  practical  problems  on  the  mechanics 
of  home  making.  Which  has  fewer  calories, 
tomato  or  grapefruit  juice?  How  many  slices 
in  a  half  pound  of  ham?  What  will  put 
out  a  pan  of  boiling  grease,  water  or  soda? 
Points  are  given  for  each  correct  answer, 
and  the  lady  with  the  highest  total  receives 
a  "Mother's  Day"  and  plenty  of  booty. 
(On  Oct.  13,  the  mother  with  the  most 
kids — four — won. ) 

It's  not  a  terribly  original  idea,  but  at 


Broodcasting  Publications  Inc. 

Sol  Taishoff       Maury  Long    Edwin  H.  James 
President  Vice  President         Vice  President 

H.  H.  Tash       B.  T.  Taishoff   Irving  C.  Miller 
Secretary  Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING 

TELECASTING 


THE  BUS  I  NESS  WEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington,  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 

Harageones,  Charles  Harpold,  Dwight  Nicholas. 

Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35$  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*   Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 

FLORIDA'S 
COLORFUL  STATION 


Page  18    •    October  20,  1958 


Broadcasting 


Caw, 


>le  King  Arthur,  his  lovely  Guinevere  . . .  the  romantic 
Sir  Lancelot  and  heroic  knights  of  the  fabled 
Round  Table!  Here  are  personalities  that  are  beloved 
legends  . .  .  known  from  the  great  classic  that  the 
whole  world  grows  up  on  . . .  and  never  outgrows.  Now 
recreated  in  a  splendid  TV  tapestry  of 
chivalry  and  courageous  exploits  . . . 
THE  ADVENTURES  OF  SIR  LANCELOT  is  a 
series  that  is  PRESOLD  to  every 
member  of  the  family  because 
of  its  vivid  emotional 
appeal.  Here  is  a 
potent  prestige 
selling  spot  for 
any  product! 
30  films  available. 


AVAILABLE  FOR  SYNDICATIOI 


OFFICIAL  FILMS,  INC.  RW 

25  West  45th  Street  ♦  New  York  36,  N.  Y.  •  PLaza  7-0100  ^^SI55^ 


UNCLE  SAM:  "In  Washington,  D.C.  or  Jacksonville,  Florida 
your  advertising  draws  the  most  interest  when  you  bank  on  the 
radio  and  television  stations  of  the  Washington  Post  Broadcast  Division. 
All  enjoy  the  largest  audiences  in  their  respective  areas." 


tell  you  it  pays  to  get  the  biggest 
dividend  on  your  dollar— and 
our  interest  was  never  higher!" 

THE  WASHINGTON  POST 
BROADCAST  DIVISION 

Jacksonville,  Florida :  WJXT,  CHANNEL  4 
Washington,  D.C. :  WTOP-TV,  CHANNEL  9 
and  WTOP  RADIO 

Represented  by  CBS  Television  &  Radio  Spot  Sales 


IN  REVIEW  CONTINUED 


HELPING 

YOU  SELL 
MORE  IN 
BUFFALO 


WGR  Radio's  mobile  STUDIO  55 
travels  each  week  to  a  different 
high-traffic  location  —  a  super 
market,  a  County  Fair,  etc. 

WGR  D.J.'s  John  Lascelles, 
Warren  Kelly  and  Frank  Dill 
broadcast  live  from  STUDIO  55, 
attract  thousands  with  their 
personal  appearances  and  contests. 
Thousands  of  passing  cars  see  the 
trailer  and  the  crowds,  instantly 
turn  on  their  radios. 

Over  a  million  cars  and  a  million 
homes  in  this  $4  billion  market. 
WGR  covers  the  New  York  State 
Thruway  too,  from  Ohio  to  Syracuse, 
with  a  loud,  clear  signal.  Add  our 
Canadian  coverage  and  you've  got  a 
combination  that  can't  be  beat! 

ABC  Affiliate,  Represented  by 
Peters,  Griffin,  Woodward 


BUFFALO'S  FIRST  STATION 


SYMBOL  OF  SERVICE 


Page  22 


A  TRANSCONT1NENT  STATION 

WROC-TV.  Rochester  .   WGR  Radio,  WGR-TV, 
Buffalo  •  WSVA  Radio,  WSVA-TV.  Harrisonburg 
WNEP-TV,  Scranton/Wilkes-Barre 


October  20,  1958 


12:30  in  the  early  afternoon,  who's  looking 

for  Information  Please? 

Produced  by  Shamrock  Productions  Inc.; 
executive  producer:  Carl  Jampel;  direc- 
tor: Alex  Leftwich;  writer:  Elroy 
Schwartz;  hostess:  Dotty  Mack. 

The  Liberate  Show 

Forty  million  grandmothers  can't  be 
wrong.  They  wanted  Lee  back,  and  they 
have  him,  every  day  for  30  shining  minutes 
(1-1:30  p.m.  EDT).  Gone  are  the  gold- 
lame  suits  and  brother  George,  but  the 
candelabra  and  the  incandescent  smile 
remain. 

The  accent's  informal  on  The  Liberace 
Show.  The  maestro  plays  and  sings  a  few 
popular  songs,  chats  with  his  two  support- 
ing singers,  Dick  Roman  and  Marilynn 
Lovell  (both  fresh  and  tuneful)  and  then 
strolls  through  the  audience,  asking  to  be 
asked  personal  questions. 

It  may  have  been  a  stroke  of  genius  by 
ABC-TV  to  make  Liberace  part  of  its 
"Operation  Daybreak."  Carnegie  Hall  fre- 
quenters and  New  Yorker  critics  won't 
be  bothered,  and  all  the  ladies  everywhere 
can  let  themselves  go  without  fear  of  being 
ridiculed. 

Produced  by  Don  Fedderson  Productions; 
executive  producer:  Fred  Henry;  pro- 
ducer: Gil  Rodin;  director:  Joe  Landis; 
musical  director:  Gordon  Robinson; 
writers:  Tom  Waldman,  Sol  Stein. 

Chance  for  Romance 

Former  tv  newscaster  John  Cameron 
Swayze  was  reportedly  chosen  to  emcee 
this  "lonely  hearts  club  of  the  air"  (2-2:30 
p.m.  EDT)  to  add  a  note  of  dignity  to  the 
proceedings.  He  makes  a  valiant  effort  to 
carry  off  the  assignment  and  comes  close 
to  succeeding  with  his  subdued  approach. 

Housewife  viewers,  long  nourished  on 
soap  operas,  should  be  ready  for  the  real- 
life    emotional    cloudbursts    flooding  the 
screen  here.   Network  officials  can  look 
forward  to   an   avalanche   of  mail  from 
would-be  contestants,  who  while  not  neces- 
sarily searching  for  romance  will  at  least  be 
attracted  by  the  prospect  of  a  few  nights 
"on  the  town"  at  tv's  expense. 
Produced  by  Irving  Mansfield  and  Peter 
Arnell  Productions;  assistant  producer: 
Murray  Burnett;  director:  Clay  Yurdin; 
associate  producer:  Jack  Sullivan;  musi- 
cal director:  Henry  Sylvern;  production 
supervisor:  Allan  Wallace. 

*    *  * 

Production  costs  for  each  of  foregoing: 
Approximately  $3,000  per  quarter-hour. 

All  sponsored  on  participating  basis  on 
ABC-TV. 

JOHNNY  BELINDA 

Though  the  play  is  the  thing,  it  some- 
times breeds  a  serious  challenge  to  live  tv 
producers.  For  the  vehicle  that  gains  suc- 
cess in  other  forms  of  entertainment  na- 
turally faces  a  severe  comparison  when  sub- 
sequently presented  on  such  as  television. 
"Johnny  Belinda"   on  Hallmark  Hall  of 


Fame  was  confronted  with  this  situation. 

But  fortunately,  in  this  instance  Julie 
Harris  and  cast  were  the  thing.  Miss  Harris 
played  the  deaf  mute  to  near  perfection 
and,  flanked  by  Christopher  Plummer  and 
veteran  Victor  Jory,  she  had  little  chance 
of  failure.  Tiny  flaws  in  the  staging  were 
completely  erased  by  the  overall  excellence 
of  production.  The  more  sordid  aspects  of 
the  story  were  handled  with  commendable 
artistry.  "Johnny  Belinda"  contains  a  strong 
message  and  tv  carried  it  well. 

Production  costs:  Approximately  $250,000. 

Sponsored  by  Hallmark  Cards  through 
Foote,  Cone  &  Belding  on  NBC-TV  in 
color  and  black-and-white,  Oct.  13,  9:30- 
11  p.m. 

Producer-director:  George  Schaefer;  as- 
sociate producer:  Robert  Hartung;  execu- 
tive producer:  Mildred  Freed  Alberg; 
adapted  by  Theodore  Apstein  from  play 
by  Elmer  Harris;  musical  director: 
Bernard  Green. 

Stars:  Julie  Harris,  Christopher  Plummer, 
Victor  Jory,  Rip  Torn,  Betty  Lou  Hol- 
land. 

WESTINGHOUSE  TV 

Westinghouse  Electric  Corp.  is  to  be 
twice  congratulated  on  its  network  television 
efforts  this  fall  for  (1)  its  sponsorship  of 
the  Lucille  Ball-Desi  Arnaz  specials  and  the 
Westinghouse  Desilu  Playhouse  and  (2)  the 
imaginative  (and  effective)  Fiesta  of  Values 
advertising  approach  used  on  the  programs. 
The  initial  Lucy-Desi  special,  subtitled  "Lucy 
Goes  to  Mexico,"  on  CBS-TV  Oct.  6  was  a 
sometimes  hilarious  hour  of  entertainment, 
centering  around  Lucy's  escapades  as  a 
matador.  The  old  time  Lucy  standbys  were 
on  hand,  plus  guest  star  Maurice  Chevalier, 
who  was  tres  charming  in  a  production 
number. 

And  for  a  programming  change  of  pace 
the  following  week  (Oct.  13),  Westinghouse 
offered  "Bernadette,"  a  tastefully  produced 
interpretation  of  the  14-year-old  saint's  story 
on  its  CBS-TV  Playhouse.  Pier  Angeli  per- 
formed the  title  role  with  sensitivity  and 
skill,  abetted  by  an  able  cast. 

Commercials  for  both  shows  were  tied 
into  the  nationwide  "Fiesta  of  Values"  pro- 
motion that  Westinghouse  now  is  conduct- 
ing. Skillfully  integrated  were  live  com- 
mercials by  Betty  Furness  and  John 
Cameron  Swayze,  plus  filmed  commercials, 
some  of  which  featured  members  of  the 
Desilu  family  of  personalities.  The  fiesta 
setting  created  an  aura  of  excitement.  The 
agency  responsible  is  McCann-Erickson, 
New  York. 

Production  costs:  Approximately  $80,000 
for  each  show. 

Westinghouse  Lucille  Ball-Desi  Arnaz  Show 
(special) — producer:  Bert  Granet;  direc- 
tor: Jerry  Thorpe;  executive  producer: 
Desi  Arnaz;  writers:  Bob  Weiskopf,  Bob 
Schiller;  Everett  Freeman. 

Cast:  Lucille  Ball,  Desi  Arnaz,  William 
Frawley,  Richard  Keith,  Maurice  Che- 
valier. 

Westinghouse  Desilu  Playhouse  (started 
Oct.  13) — Producer:  Quinn  Martin;  di- 

Broadcasting 


Another  thinly  disguised  WJR  success  story 


I'll  take  the  Michigan  mail, 
you  take  the  rest  off  the  country! 


The  above  could  very  well  be  the  conversation 
between  two  government  clerks.  They'd  be 
discussing  the  handling  of  responses  to  a  new 
Food  Guide  to  Better  Eating  offered  by  the 
U.  S.  Dept.  of  Agriculture.  The  offer  was  nation- 
wide, but  40%  of  the  response  came  from 
Michigan.  WJR  was  the  only  station  in  the 
Detroit-Great  Lakes  area  to  carry  the  offer — so 
WJR  was  given  credit  for  the  results.  Proof  that 
folks  not  only  listen  to  WJR,  but  act  on  what 
they  hear.  And  here's  the  real  clincher.  WJR  made 


the  offer  on  a  Sunday  at  6:30  in  the  morning! 

Wouldn't  you  like  the  single  radio  station  that 
almost  matched  the  rest  of  the  country  in  pulling 
power  to  give  your  product  a  running  start  on 
competition?  It  can  be  arranged.  Just  call  your 
nearest  Henry  I.  Christal  representative.  He  will 
show  you  that  this  is  just  one  example  of  WJR's 
influence.  Better  yet,  he'll  show  you  why  WJR  is 
the  No.  1  station  in  the  Detroit-Great  Lakes  area 
— the  country's  fifth  richest  market. 


A  NEW  CONCEPT 


T  P  T  L 

IeleIrompIer 


IVE 


POT 


ETWORK 


an  association  of  television  stations  geared  for  the  first  time  to  provide  the 
national  spot  advertiser  with  confidence  and  assurance  of  accuracy  in  using 
local  live  personalities. 


These  personalities  are  known,  respected  and  believed  by  the  local  audi- 
ence*. They  speak  the  local  language,  have  a  strong  responsive  following, 
are  accepted  in  the  homes— and  are  daily  proving  their  sales  effectiveness 
for  the  local  advertiser* . 


The  national  advertiser  knows  these  values*— has  wanted  to  use  the  effec- 
tiveness of  these  local  performers  — but  until  now  hasn't  had  the  confidence. 
That  confidence  can  now  be  a  certainty  with  the  TelePrompTer  Live  Spot 
Network,  which  currently  consists  of: 


131  Television  stations 
...  in  85  U.S.  and  9  Canadian  markets 
.  .  .  covering  81  %  of  all  U.S.  TV  homes 

All  equipped  with 
the  same  all  new  Mod  V  TelePrompTer 
the  same  special  TelePrompTer  typewriter  and  paper 
the  same  network-quality  TelePrompTer  service. 


The  TPTLSN  is  easy  to  use,  economical  and  provides  the  national  spot  ad- 
vertiser with  more  flexibility  and  local  impact  than  he  has  ever  known. 

For  a  complete  presentation  including  details  of  the  two  surveys,  advertisers 
and  their  agencies  are  invited  to  get  in  touch  with  TelePrompter  Corporation 
today. 

'Surveys  made  for  TelePrompTer  Corporation  by  Norman, 
Craig  and  Kummel,  Inc.  and  Broadcasting  Magazine. 


NATIONAL  SPOT  TELEVISION 


IVE 


POT 


ETWORK 


Current  Station  Members  of  the  TPTLSN 


il AMI,  Florida 


Albuquerque,  N.  M, 

KOAT-TV 
Atlanta,  Georgia 

WAGA-TV 
WSB-TV 
*WLW-A 
Baltimore,  Md. 

WJZ-TV 
Bangor,  Maine 

*WABI-TV 
Bay  City,  Mich. 

WN  EM-TV 
Birmingham,  Ala. 
*  WBRC-TV 
Bismarck,  N.  D. 

•KBMB-TV 
Boston,  Mass. 
*WBZ-TV 
'WNAC-TV 
WHDH-TV 
Bristol,  Va. 

*WCYB-TV 
Buffalo,  N.  Y. 
WGR-TV 
WBEN-TV 
Cedar  Rapids,  Iowa 

WMT-TV 
Chattanooga,  Tenn. 

*WRGP-TV 
Cheyenne,  Wyo. 

KFBC-TV 
Chicago,  III. 
WBBM-TV 
WGN-TV 
Chico,  Calif. 

KHSL-TV 
Cincinnati,  0. 

*WLW-TV 
Cleveland,  0. 

KYW-TV 
Colorado  Springs 

*KKTV 
Columbus,  Ga. 
'WRBL-TV 
Columbus,  Ohio 
WBNS-TV 
*WLW-C 


Corpus  Christijex. 

KRIS-TV 
Dallas,  Texas 

WFAA-TV 

KRLD-TV 
Dayton,  Ohio 
*WLW-D 

Daytona  Beach,  Fla. 

WESH-TV 
Des  Moines,  Iowa 

WHO-TV 

KRNT-TV 
Elkhart,  Ind. 

WSVJ-TV 
El  Paso,  Tex. 

KELP-TV 

KTSM-TV 
Erie,  Pa. 

WICU-TV 
Flint,  Mich. 
*WJRT 

Fort  Myers,  Fla. 
'WINK-TV 
Fort  Wayne,  Ind. 

WANE-TV 

WKJG-TV 
Fresno,  Calif. 

KMJ-TV 
Grand  Junction,  Col. 

KR  EX-TV 
Green  Bay,  Wis. 

WFRV-TV 
*WBAY-TV 
Harlingen,  Texas 

KGBT-TV 
Hartford,  Conn. 

*  WTIC-TV 

*  WHCT-TV 
WNBC-TV 

Houston,  Texas 

KPRC-TV 

KTRK-TV 
Huntington,  W.  Va. 

WSAZ-TV 
Indianapolis,  Ind. 

WFBM-TV 
*WLW-I 


Jacksonville,  Fla. 
*WJXT 

WFGA-TV 
Johnstown,  Pa. 

*WJAC-TV 
Kansas  City,  Mo. 
'KCMO-TV 

WDAF-TV 
Knoxville,  Tenn. 

WATE-TV 
•WBIR-TV 
Lansing,  Mich. 

WJIM-TV 
Los  Angeles,  Calif. 

KABC-TV 

KNXT 

KTLA 

KCOP 
Memphis,  Tenn. 

WMCT 

WR  EC-TV 
Miami,  Florida 

WCKT 

WTVJ 
*WPST 
Minot,  N.  D. 

'KXMC-TV 
Monroe,  La. 

KNOE-TV 
Nashville,  Tenn. 

WSM-TV 

WLAC-TV 
New  Orleans,  La. 
*WWL-TV 
*WDSU-TV 
New  York,  N.  Y. 

WNEW-TV 

WOR-TV 

WPIX 
Omaha,  Nebraska 

WOW-TV 

KMTV 
Orlando,  Fla. 

WDBO-TV 
Ottumwa,  la. 

KTVO 


Peoria,  III. 

•WMBD-TV 
Petersburg,  Va. 

WXEX-TV 
Philadelphia,  Pa. 

WCAU-TV 
Phoenix,  Ariz. 
*KVAR 
KPHO-TV 
Pittsburgh,  Pa. 
KDKA-TV 
WIIC-TV 
'WTAE-TV 
Portland,  Oregon 

KOIN-TV 
Portsmouth,  Va. 

'WAVY-TV 
Presque  Isle,  Me. 

WAGM-TV 
Providence,  R.  I. 

'WJAR-TV 
Provo,  Utah 
KLOR-TV 
Pueblo,  Colo. 

KCSJ-TV 
Quincy,  III. 

'WGEM-TV 
Rapid  City,  S.  D. 

'KOTA-TV 
Roanoke,  Va. 
WDBJ-TV 
WSLS-TV 
St.  Louis,  Mo. 

'KMOX-TV 
St.Petersburg,  Fla. 

WSUN-TV 
Salt  Lake  City,  Utah 

KUTV 
San  Antonio,  Tex. 
WOAI-TV 
*KONO-TV 
KENS-TV 
Schenectady,  N.  Y. 

'WRGB-TV 
Scranton,  Pa. 
WNEP-TV 


Sioux  Falls,  S.  D. 

*KEL0-TV 
Springfield,  Mo. 

*KYTV 
Tampa,  Florida 

WFLA-TV 
Texarkana,  Texas 

KCMC-TV 
Twin  Falls,  Idaho 

KLIX-TV 
Valley  City,  N.  D. 

'KXJB-TV 
Washington,  D.C. 

'WTOP-TV 
W.  Palm  Beach,  Fla. 

•WEAT-TV 
Wheeling,  W.  Va. 

WTRF-TV 
Wichita,  Kansas 
*KTVH 

Wilkes-Barre,  Pa. 

WBRE-TV 


CANADA 

Calgary 

CHCT-TV 
Halifax 

CBHT 
Hamilton 

CHCH-TV 
Montreal 

CBFT 
Ottawa 

CBOT 
Quebec  City 

CFCM-TV 
Toronto 

CBLT 
Vancouver 

CBUT 
Winnipeg 

CBWT 


IEW  YORK 


LOS  ANGELES 


*A/so  have  TelePro  6000  rear  screen  projector 
There  are  15  additional  stations  with  the  TelePro  6000  rear  screen  projector 


For  added  production  values  ask  about  the 

TelePrompTer-TelePro  Live  Spot  Package 

The  unparalleled  brilliance  of  the  new  TelePro  6000  rear  screen  projector,  its  perfect 
definition  and  85-slides-per-minute  changer,  has  added  new  and  exciting  opportunities  for 
local  station  production. 

The  combination  of  TelePrompTer  equipment  for  letter-perfect  performance  and  the  TelePro 
6000  projector  for  production,  permit  for  the  first  time  creative  national  spot  live  commercials 
that  can  be  identical  in  multiple  markets  or  custom-designed  for  local  or  regional  purposes. 

7IklLIE/pM©MlJ^m 

— ~— — - — —  il  CORPORATION  — 
311  WEST  43rd  ST.,  New  York  36,  N.  Y.,  JUdson  2-3800 
CHICAGO    •    WASHINGTON,  D.  C.    •    HUNTSVILLE    •    TORONTO    •  LONDON 


J 


buy  St.  Louis 

a  la  card* 


rate  card 


*KTYI 

.  .  .  your  lowest  cost 
per  thousand  TV  buy 

in  St.  Louis 

Represented  nationally  by         r~~    """""  \ 

BLAIR  TV 

KTVIO  r\ 

ST.  LOUIS 

QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  to  Television  Age  Magazine 

RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
land, Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott   County,   Iowa,   Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


IN   REVIEW  CONTINUED 

rectors:  Ralph  Alswang,  Claudio  Guz- 
man; Oct.  13  play  adapted  by  Ludi  Claire 
from  biography  by  Margaret  Gray 
Blanton;  music:  Johnny  Green. 
Cast:  Pier  Angeli,  Marian  Seldes,  Bruce 
Gordon,  Jacques  Aubuchon,  Ludi  Claire. 

MILTON  BERLE  STARRING 
IN  THE  KRAFT  MUSIC  HALL 

The  old  pro  is  back.  Why  was  he  away? 
They  say  it  had  something  to  do  with  "over- 
exposure." That  must  be  a  mean  viewer 
disease  to  sap  one's  appetite  for  the  full- 
blown entertainment  served  up  by  Milton 
Berle. 

Plenty  of  big  laughs  in  rapid  succession 
are  not  an  everyday  occurrence  on  tv,  or 
anywhere  else.  Mr.  Berle  has  marketed  this 
rare  commodity  in  night  clubs  and  over  the 
broadcast  media  through  the  years.  Thanks 
to  Kraft,  his  two-year  hiatus  from  regular 
tv  appearances  is  at  an  end. 

The  ice  was  broken  Oct.  8.  After  some 
introductory  good  wishes  from  Bob  Hope, 
Mr.  Berle  opened  fire.  Maybe  one  or  two 
projectiles  from  his  opening  barrage  fell 
short,  but  the  other  10,000  scored.  Among 
his  targets:  RCA,  NBC,  westerns,  pay  tv  and 
local  spot  announcements. 

Production  costs:  Approximately  $52,500. 

Sponsored  by  Kraft  Foods  Div.  of  National 
Dairy  Products  Corp.  through  J.  Walter 
Thompson  on  NBC-TV  Wednesday,  9- 
9:30  p.m.  EDT.  Started  Oct.  8. 

Producer:  Hal  Kanter;  directors:  Selwyn 
Touber,  Mr.  Kanter;  writers:  Mr.  Kanter, 
Hal  Goodman,  Larry  Klein,  Milt  Josefs- 
berg;  music  director:  Billy  May;  associate 
producer:  Jerry  Hausner;  art  directors:  E. 
Jay  Krause,  Robert  Kelly;  assistant  direc- 
tor: Gene  Law;  technical  director:  Don 
Laduke;  unit  manager:  James  Loren. 

SWISS  FAMILY  ROBINSON 

The  children's  classic  was  neatly  rework- 
ed into  a  tv  special,  complete  with  little 
lessons,  some  from  the  old  book  and  some 
not.  The  scouting  lessons  and  marriage 
counsel  of  the  adapted  Robinson  story 
were  quite  palatable  and  even  gratifying  in 
the  way  that  fables  are  supposed  to  gratify. 

The  parts  of  the  "happy  family"  were 
happily   interpreted   by   Walter  Pidgeon, 
Laraine    Day,    Dennis    Hopper,  Dennis 
Kohler  and  Patty  Duke.  Their  occasional 
conflicts  were  impressively  underscored  by 
a  videotaped  tropical  storm  sequence.  It 
fitted  nicely  into  a  well-staged  hour. 
Production  costs:  Approximately  $1 50,000. 
Production  by  Talent  Assoc.  Inc.;  executive 
producer:  David  Susskind;  producer:  Alex 
March;   director:   William   A.  Graham; 
associate  producer:  Renee  Valente;  tele- 
play  by  M.  L.  Davenport  from  novel  by 
Johann  Wyss;  art  director:  Duane  Mc- 
Kinney;    music    director:    John  Geller; 
special  effects:  Vince  Mallardy. 
Sponsored  by   Rexall  Drug  Inc.  through 
BBDO  on  NBC-TV  Oct.  12,  6:30-7:30 
p.m.    EDT,    pre-empting   Outlook  and 
Saber  of  London. 


OPEN  MIKE 

The  1958  Yearbook 

editor: 

In  an  agency  as  deeply  involved  in  the 
broadcast  media  as  we  are,  the  compilation 
of  facts  such  as  those  contained  in  your 
new  Yearbook  is  invaluable. 

The  only  improvement  I  could  suggest 
would  be  a  hard  cover  because  I  know 
this  one  will  wear  out  quickly  as  a  result 
of  our  daily  use.  Congratulations  on  a 
great  job! 

Ted  Bergmann,  President 
Parkson  Agency 
New  York,  N.  Y. 

EDITOR : 

We  found  many  interesting  facts  con- 
tained within  its  pages.  Send  us  an  ad- 
ditional copy. 

Liz  Vosberg,  Manager 

Paul  Locke  Adv. 

Philadelphia 

Dissenting  Voice 

EDITOR : 

Pardon  me  if  I  see  red  after  reading 
Datelines  Sept.  29. 

This  is  the  type  news  coverage  your 
reputable  magazine  is  handing  out  orchids 
for?  Marlon  Brando's  maid  being  hauled 
out  of  his  swimming  pool?  2,000  feet  of 
blood,  gore  and  rubble  from  a  plane  crash 
in  Minnesota? 

Houston  being  the  "murder  capital"  of 
the  nation,  I'll  wager  we  could  match  any 
city  in  the  country  foot-for-foot  of  film, 
line-for-line  of  copy  in  a  battle  of  blood 
and  gore  ...  no  holds  barred. 

But,  curse  it,  we're  sort  of  handicapped 
with  a  nasty  little  thing  called  integrity. 
We  hold  our  fender  scrapings  and  beeper- 
phone  interviews  with  rapists  down  to  their 
proper  prospective  in  the  local  picture.  We 
are  damned  with  the  burden  of  analyzing 
what  each  item  of  news  means  to  our 
listeners  and  I  for  one  would  have  a  heck 
of  a  time  explaining  what  a  half-hour  ex- 
amination of  Marlon  Brando's  dead  maid's 
import  is  to  our  audience. 

I  only  regret  the  encouragement  that  the 
above-mentioned  article  gave  to  the  alarm- 
ing (and  appalling)  number  of  rip-an'-tear, 
bulletinistic,  beeper-phone  boys  who  spend 
95%  of  their  time  chasing  fire  engines  and 
the  other  5%  pouring  out  inconsequential 
yellow  journalism  to  the  young  housewives. 
Scratch  up  another  score  for  Scripps- 
Howard. 

Bob  Magruder 
News  Department 
KTRH  Houston,  Tex. 

[EDITOR'S  NOTE:  BROADCASTING'S  function 
is  to  report  what's  happening  in  radio  and  tele- 
vision. Orchids  (and  brickbats)  are  reserved  for 
the  editorial  page.] 

Varsity  Best  Seller 

Twenty-seven  student  subscriptions  are 
covered  by  order  BX  47287. 
U.  of  North  Carolina 

START  THIS  WEEK  BULK  ORDER  12  COPIES. 
CHECK  FOLLOWS. 

E.  S.  Jorgensen 
Montana  State  U. 


Page  26    •    October  20,  1958 


Broadcasting 


NTA'S  DREAM  PACKAGE 

of  85  feature  films  from  the 
studios  of  20th  Century- Fox 
and  other  important  producers 

When  you  open  up  NTA's 
Dream  Package,  you  quickly 
discover  a  delightful  surprise: 
Each  and  every  one  of  the  85 
feature  films  in  this  distin- 
guished group  offers  a  sales 
and  rating  dream!  It  can't  be 
otherwise — with  so  many 
top-flight  stars.  In  so  many 
first-rate  pictures.  From  so 
many  outstanding  writers 
and  directors.  In  brief,  it's  a 
dream  of  a  package  .  .  .  pro- 
duced with  all  the  finesse  of 
20th  Century-Fox  and  other 
major  producers.  And  when 
you  unfold  it  to  your  viewers, 
fantastic  profits  will  become 
real  for  you!  It's  a  gift,  whose 
complete  contents  will  be 
found  on  the  following  page . . . 


THIS  ABOVE  ALL 

Tyrone  Power,  Joan  Fontaine, 
Thomas  Mitchell 

CALL  NORTHSIDE  777 

James  Stewart,  Lee  J.  Cobb,  Richard  Conte 

MOTHER  WORE  TIGHTS 

Betty  Grable,  Dan  Dailey 

THE  RAINS  CAME 

Tyrone  Power,  Myrna  Loy 

HEAVEN  CAN  WAIT 

Gene  Tierney,  Don  Ameche 

CALL  OF  THE  WILD 

Clark  Gabie,  Loretta  Young 

ROAD  TO  GLORY 

Fredric  March,  Lionel  Barrymore 

LILLIAN  RUSSELL 

Alice  Faye,  Don  Ameche,  Henry  Fonda 

NIGHTMARE  ALLEY 

Tyrone  Power,  Joan  Blondell 

DANTE'S  INFERNO 

Spencer  Tracy,  Claire  Trevor 

REMEMBER  THE  DAY 

Claudette  Colbert,  John  Payne 

SON  OF  FURY 

Tyrone  Power,  Gene  Tierney,  George  Sanders 

I  WONDER  WHO'S  KISSING  HER  NOW 

June  Haver,  Mark  Stevens 

THE  LOVES  OF  EDGAR  ALLEN  POE 

Linda  Darnell,  John  Sheppard 

FOUR  MEN  AND  A  PRAYER 

Loretta  Young,  George  Sanders,  David  Niven 

STREET  WITH  NO  NAME 

Mark  Stevens,  Richard  Widmark, 
Lloyd  Nolan 

TEN  GENTLEMEN  FROM  WEST  POINT 

George  Montgomery,  Maureen  O'Hara 

LAST  OF  THE  DUANES 

George  Montgomery,  Eve  Arden 

BOMBER'S  MOON 

George  Montgomery,  Annabella 

THE  BARONESS  AND  THE  BUTLER 

William  Powell,  Annabella 

MOLLY  AND  ME 

Monty  Wooley,  Gracie  Fields 

SPRINGTIME  IN  THE  ROCKIES 

John  Payne,  Betty  Grable 

FRONTIER  MARSHALL 

Randolph  Scott,  Nancy  Kelly 

MARYLAND 

John  Payne,  Walter  Brennan 

CARDINAL  RICHELIEU 

George  Arliss,  Maureen  O'Sullivan 

THIS  IS  MY  AFFAIR 

Robert  Taylor,  Barbara  Stanwyck 

ALWAYS  GOODBYE 

Barbara  Stanwyck,  Cesar  Romero 

WHERE  DO  WE  GO  FROM  HERE 

Fred  MacMurray,  Joan  Leslie 

SCUDDA  HO  SCUDDA  HAY 

June  Haver 


SLEEPERS  WEST 

Lloyd  Nolan,  Lynn  Bari 

LANCERS  SPY 

George  Sanders,  Dolores  Rel  Rio 

THE  LADY  ESCAPES 

George  Sanders 

36  HOURS  TO  KILL 

Brian  Donlevy,  Gloria  Stuart 

HOTEL  FOR  WOMEN 

Ann  Sothern,  Linda  Darnell 

RISE  AND  SHINE 

Milton  Berle,  Linda  Darnell 

GIRL  TROUBLE 

Don  Ameche,  Joan  Bennett 

IF  I'M  LUCKY 

Vivian  Blaine,  Perry  Como 

DON  JUAN  QUILLIGAN 

William  Bendix,  Joan  Blondell 

HIGH  TENSION 

Brian  Donlevy,  Glenda  Farrell 

STEAMBOAT  ROUND  THE  BEND 

Will  Rogers,  Anne  Shirley 

CARNIVAL  IN  COSTA  RICA 

Vera  Ellen,  Cesar  Romero 

FOLIES  BERGERE 

Maurice  Chevalier,  Ann  Sothern, 
Merle  Oberon 

LIFE  BEGINS  AT  8:30 

Ida  Lupino,  Cornel  Wilde 

INVADERS  FROM  MARS 

Arthur  Franz,  Helena  Carter 

DEVIL  IN  THE  FLESH 

Gerard  Philipe 

SALLY,  IRENE  AND  MARY 

Alice  Faye,  Tony  Martin 

CHARTER  PILOT 

Lloyd  Nolan,  Lynn  Bari 

SING  AND  BE  HAPPY 

Tony  Martin,  Joan  Davis 

PUBLIC  DEB  #1 

Ralph  Bellamy,  George  Murphy 

IT  SHOULDN'T  HAPPEN  TO  A  DOG 

John  Ireland,  Reed  Hadley 

BOY  FRIEND 

Jane  Withers,  Arlene  Whelan 

THE  NIGHT  BEFORE  THE  DIVORCE 

Lynn  Bari,  Mary  Beth  Hughes 

MIDNIGHT  TAXI 

Brian  Donlevy,  Alan  Dinehart 

CADET  GIRL 

George  Montgomery,  Carole  Landis 

MR.  MOTO'S  GAMBLE 

Peter  Lorre,  Lynn  Bari 

ROME,  11:00 

Lucia  Base,  Carla  Del  Poggio, 
Maria  Grazia  Francia 

GOD  NEEDS  MAN 

Pierre  Fresnay,  Madeleine  Robinson 


BIG  TOWN  GIRL 

Claire  Trevor,  Alan  Dinehart 

PERFECT  SNOB 

Cornel  Wilde,  Lynn  Bari 

GREAT  HOSPITAL  MYSTERY 

Joan  Davis,  Sally  Blaine 

THE  ESCAPE 

Kane  Richmond,  June  Gale 

BULLFIGHTERS 

Laurel  and  Hardy 

CITY  GIRL 

Phyllis  Brooks,  Ricardo  Cortez 

HERE  COMES  TROUBLE 

Paul  Kelly,  Arlene  Judge 

MYSTERY  WOMAN 

Gilbert  Roland,  Mona  Barrie 

FAIR  WARNING 

Betty  Furness,  John  Payne 

IT  COULD  HAPPEN  TO  YOU 

Stuart  Erwin,  Gloria  Stuart 

MR.  MOTO'S  LAST  WARNING 

Peter  Lorre,  George  Sanders 

WELCOME  HOME 

Arlene  Judge,  James  Dunn 

ALWAYS  IN  TROUBLE 

Jane  Withers,  Arthur  Treacher 

PIER  13 

Lynn  Bari,  Lloyd  Nolan 

DANGER  ISLAND 

Peter  Lorre,  Jean  Hersholt 

HE  HIRED  THE  BOSS 

Stuart  Erwin,  Vivian  Blaine 

JAZZ  BALL 

Louis  Armstrong,  Peggy  Lee,  Betty  Hutton 

ROCK  YOU  SINNERS 

Philip  Gilbert,  Adrienne  Scott, 
Tony  Crombie  and  his  Rockets 

HOUSE  IN  THE  WOODS 

Patricia  Roc,  Ronald  Howard 

OFF  TO  THE  RACES 

Jed  Prouty,  Spring  Byington 

SUNDOWN  JIM 

Virginia  Gilmore,  J.  Kimbrough 

ROGUES  YARN 

Nicole  Maurey,  Derek  Bond 

UP  THE  RIVER 

Tony  Martin,  Phyllis  Brooks,  Preston  Foster 

MAN  AT  LARGE 

Marjorie  Weaver,  George  Reeves 

CAREER  WOMAN 

Virginia  Field,  Claire  Trevor 

FIRE  MAIDENS  OF  OUTER  SPACE 

Anthony  Dexter 

CHASING  DANGER 

Preston  Foster,  Lynn  Bari 

THANK  YOU,  MR.  M0T0 

Peter  Lorre,  Sidney  Blackmer, 
John  Carradine 


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BROADCASTING 


THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  16 


OCTOBER  20,  1958 


CRACK  IN  THE  DIKE  ON  LIQUOR  ADS 

•  WOMT  Manitowoc,  Wis.,  to  accept  distillers'  business  Nov.  1 

•  Move  could  end  20  years  of  voluntary  broadcast  prohibition 


One  of  broadcasting's  most  sensitive  nerves — the  sub- 
ject of  liquor  advertising — was  touched  last  week  when 
250  w  WOMT  Manitowoc,  Wis.,  said  it  would  accept  such 
advertising  as  of  Nov.  1.  The  reaction:  first  a  horrified 
yelp,  then  an  uneasy  silence. 

•  NAB  President  Hal  Fellows  was  quick  to  condemn  the 
proposal. 

•  The  liquor  advertising  business  was  slow  to  accept 
the  offer. 

•  Capitol  Hill,  between  sessions,  had  nothing  to  say. 

•  And  WOMT  owner-general  manager  Francis  Kadow, 
unperturbed  by  the  fuss,  was  steady  in  his  plans  to  make 
the  move  Nov.  1. 

Should  his  efforts  blaze  the  trail,  a  whole  new  area  of 


both  business  and  bother  would  inevitably  open.  The  busi- 
ness: multi-million  budgets  of  liquor  advertisers,  until 
now  out  of  reach  of  broadcasters.  The  bother:  renewed 
efforts  of  prohibition  elements  to  cast  all  alcoholic  bever- 
age advertising  both  off  the  air  and  out  of  other  advertis- 
ing media.  The  traditional  voluntary  ban  on  liquor  adver- 
tising, in  existence  since  the  30's,  has  long  been  one  of 
broadcasting's  principal  defenses  in  fending  off  the  drys' 
onslaughts. 

(For  Broadcasting  magazine's  stand  on  liquor  adver- 
tising, see  Editorials,  Oct.  28,  Nov.  18,  Nov.  25,  Dec. 
23,  1957.) 

This  is  the  sequence,  and  significance,  of  last  week's 
events: 


NAB'S  AGAINST  IT 

NAB's  Television  Code  and  Radio 
Standards  of  Good  Practice  contain 
identical  language  advising  subscrib- 
ing stations  not  to  carry  spirits  ad- 
vertising. The  tv  code  contains  puni- 
tive language  by  which  the  associ- 
ation could  deprive  a  station  of  the 
right  to  participate  in  the  code  struc- 
ture. The  radio  standards  lack  this 
punitive  power. 

Text  of  the  identical  portions  of 
the  code  and  standards  dealing  with 
spirits  is  short  and  definite:  "The  ad- 
vertising of  hard  liquor  should  not  be 
accepted." 

NO  OFFICIAL  BAN 

Neither  the  Communications  Act 
nor  the  regulations  of  the  FCC  pro- 
hibit a  broadcaster  from  advertising 
liquor.  In  fact  the  Communications 
Act  specifically  prohibits  the  FCC 
from  censoring  programs. 

But  .  .  .  there  is  the  catch-all  pro- 
vision in  the  Communications  Act 
that  a  broadcast  station  must  be  op- 
erated in  the  "public  interest,  conven- 
ience and  necessity." 

This  "pican"  section  might  be  used, 
it's  pointed  out  by  observers,  to  give 
the  FCC  jurisdiction  if — for  example 
— a  licensee  operating  in  an  area 
which  has  local  prohibition  were  to 
accept  and  broadcast  hard  liquor 
commercials. 


A Wisconsin  radio  broadcaster  last  week 
signified  his  intention  of  accepting  hard- 
liquor  advertising — and  promptly  drew  a  re- 
buke from  NAB  President  Harold  E.  Fel- 
lows. It  happened  at  the  NAB  conference 
in  Milwaukee  Monday  and  Tuesday. 

Francis  Kadow,  general  manager  of 
WOMT  Manitowoc,  Wis.,  revealed  his  sta- 
tion plans  to  accept  "all  alcoholic  beverage" 
advertising,  including  liquors,  effective  with 
rate  card  No.  25,  Nov.  1.  WOMT  operates 
with  250  w  on  1240  kc  and  is  affiliated  with 
MBS  and  the  Wisconsin  Network. 

Commenting  on  the  report  at  a  Tuesday 
radio  session,  Mr.  Fellows  scored  any  moves 
which  would  upset  the  traditional  broadcast 
policy  of  rejecting  hard  liquor  advertising. 
He  stated:  "Anyone  who  violates  this  tra- 
dition is  selling  his  birthright  for  a  $20  bill. 
In  this  free  nation  the  radio  and  television 
broadcasters  have  voluntarily  elected  not  to 
accept  hard  liquor  advertising.  While  a 
station  may  have  the  right  to  carry  such 
advertising,  there  is  a  moral  question.  Broad- 
casters decided  long  ago  that  the  public 
interest  is  best  served  by  not  broadcasting 
hard  liquor  commercials.  The  soundness  of 
this  decision  is  underscored  by  the  over- 
whelming public  approval  it  has  won.  As 
far  as  I  know,  there  are  no  hard  liquor  com- 
mercials on  the  air  at  this  time  and  it  would 
be  regrettable  if  there  ever  were." 

Both  the  NAB  tv  code  and  radio  standards 
of  good  practice  call  for  non-acceptance  of 
hard  liquor  advertising  but  permit  beer  and 
wine  ads,  Mr.  Fellows  noted,  adding  "there's 
no  reason  why  beverages  of  moderation 
shouldn't  be  advertised  on  the  air." 


Vincent  T.  Wasilewski,  NAB  government 
relations  manager,  told  the  same  radio 
session  that  "we  would  find  ourselves  in  hot 
water  with  Congress  and  dry  groups,  al- 
though this  is  not  the  primary  factor."  He 
termed  this  a  "moral  responsibility"  and 
pointed  out  stations  have  voluntarily  refused 
to  accept  such  advertising  since  1937.  He 
also  observed  that  the  Distilled  Spirits  Insti- 
tute itself  has  maintained  a  policy  against 
hard  liquor  advertising  ori  the  air. 

There  have  been  scattered  instances  of 
"borderline"  beverage  advertising  in  radio, 
according  to  Edward  H.  Bronson,  NAB 
director  of  television  code  affairs,  but  none 
in  television  on  the  basis  of  stations  moni- 
tored by  the  association,  although  attempts 
have  been  made  to  invade  the  medium. 

Rep.  Emanuel  Celler  (D-N.  Y.),  chair- 
man of  the  House  Judiciary  Committee  and 
its  anti-trust  subcommittee,  has  criticized 
NAB  for  its  stand  on  hard  liquor  advertis- 
ing, describing  broadcasters'  refusal  to  ac- 
cept it  as  "timid,  pusillanimous  and  myopic." 

Mr.  Kadow  (a  teetotaler)  told  Broad- 
casting that  notwithstanding  NAB's  posi- 
tion and  Mr.  Fellows'  views,  he  will  proceed 
with  plans  to  accept  hard  liquor  commercials 
starting  Nov.  1 .  Copies  of  WOMT's  new 
rate  card  already  have  been  mailed  to  ad- 
vertising agencies  and  will  be  listed  in 
Standard  Rate  &  Data  Service.  He  had  had 
no  takers  at  the  week's  end. 

"Naturally  we  will  use  it  [liquor  advertis- 
ing] carefully  .  .  .  with  judgment  and  good 
taste,"  Mr.  Kadow  said.  He  added  the 
decision  was  based  partly  on  the  fact  that 

CONTINUED 


Broadcasting 


October  20,  1958    •    Page  31 


SCHWEPPES  WANTS  IN   THE  SIDE  DOOR 


One  way  to  cut  the  anti-liquor  ad  ban 
is  to  water  it — with  tonic.  This,  at  least, 
seems  to  be  at  the  bottom  of  Ogilvy,  Ben- 
son &  Mather's  current  attempt  to  get 
stations  to  accept  copy  mentioning  one 
of  the  taboos,  "gin." 

OBM,  agency  for  Schweppes  (U.S.A.) 
Ltd.,  subsidiary  of  Schweppes  (Overseas) 
Ltd.,  London,  during  the  past  six  weeks 
has  been  sounding  out  major  station  oper- 
ators on  the  feasibility  of  using  Schweppes 
radio  copy  that  mentions  gin.  The  move 
was  stimulated  by  the  acceptance  of  such 
copy  by  some  stations — WQXR  New 
York  for  one — in  the  past.  Currently 
spending  about  20%  of  its  not-so-big 
budget  in  radio  (mostly  in  spring  and 
summer),  Schweppes  intends  to  step  up 
broadcast  billing,  stations  willing. 

In  a  letter  last  month,  OBM  vice 
president-media  director  Samuel  L.  Frey 
told  station  managers:  "As  you  know, 
Schweppes  advertising  appeared  in  your 
market  during  the  past  summer."  But, 
Mr.  Frey  went  on,  Schweppes  bypassed 
radio  because  '  in  a  radio  commercial  we 
find  it  difficult  to  explain  that  Schweppes 
is  to  be  mixed  with  gin  or  other  alcoholic 
beverages,  without  mentioning  the  word 
'gin.*  "  Attached  to  the  letter  was  a 
script  of  a  60-second  transcribed  com- 
mercial featuring  the  voice  of  Schweppes 
(U.S.A.)  Ltd.  president  and  chief  spokes- 
man. Commander  Edward  Whitehead. 

"If  such  advertising  would  be  accept- 
able," Mr.  Frey  hinted,  "there  is  a  strong 
possibility  that  this  or  similar  copy  might 
be  scheduled  on  your  station  during  the 
next  year's  campaign  .  .  ." 

NAB  has  informed  member  radio  sta- 
tions, in  response  to  inquiries,  that  while 
the  proposed  Schweppes  continuity  does 
not  promote  gin  directly  it  is  tied  into 
the  copy  so  thoroughly  that  it  is  deemed 
indirect  promotion  and  not  within  the 
radio  standards. 

Since  its  introduction  in  the  U.  S.  a 
few  years  ago.  Schweppes  has  used  a 


relatively  small  lineup  of  stations — but 
successfully.  It  has  hesitated  to  expand 
because — in  the  words  of  an  OBM  execu- 
tive— "We  can  only  go  with  radio  in 
those  markets  where  Schweppes  has  come 
to  mean  something  besides  a  funny- 
sounding  English  name." 

OBM  inevitably  has  placed  radio  fol- 
lowing introduction  of  Schweppes  via 
major  market  newspapers  such  as  the 
New  York  Times  and  slick  periodicals 
such  as  The  New  Yorker.  But  it  might 
be  willing  to  alter  this  strategy  if  it  gets 
the  cooperation  of  local  broadcasters. 

Up  through  the  end  of  1957,  Schwep- 
pes distribution  in  this  country  was  ef- 
fected through  regional  and  local  Pepsi- 
Cola  distributors-bottlers.  Effective  in 
January  this  year  Schweppes  set  up  its 
own  administration-sales  organization,  but 
in  some  cases  is  still  using  the  local  Pepsi 
people  and  their  spot  campaigns.  On  its 
own  for  the  first  time  this  past  summer, 
Schweppes  limited  radio  to  10  markets. 

A  rundown  on  Schweppes'  use  of  radio 
and  the  success  it  brought  was  presented 
to  Radio  Advertising  Bureau's  National 
Radio  Advertising  Clinic  in  1955  by 
Commander  Whitehead  and  Frank  John- 
son, then  account  executive  at  OBM  and 
now  with  Brown-Forman  distillers. 

Said  Mr.  Johnson:  "Today  Schweppes 
has  been  successfully  introduced  in  more 
than  100  markets.  The  use  of  print  and 
radio  spots  has  proved  highly  successful. 
The  printed  advertising  had  high  visual 
impact.  Radio  brought  it  to  life — made 
Commander  Whitehead  even  more  effec- 
tive." 

Mr.  Johnson  also  told  the  1955  NRAC 
that  a  penetration  study  in  New  York  the 
third  year  after  Schweppes'  introduction 
showed  that  "Schweppes'  advertising  had 
penetrated  to  a  far  greater  degree  than 
its  nearest  competitor's  campaign.  The 
playback  of  ideas  was  sharp  and  remark- 
ably high  .  .  .  The  combination  [radio 
and  print]  has  produced  truly  outstanding 


SCHWEPPES'  WHITEHEAD:  He  likes  both 
radio  and  his  tonic — but  with  gin,  please. 

results."  [Advertisers  &  Agencies,  Oct. 
17,  1955]. 

Here  is  the  sample  script  which  ac- 
companied the  OBM  letter  to  stations 
last  month: 

Whitehead:  Good  evening  ...  I  am 
Commander  Edward  Whitehead  .  .  .  the 
man  from  Schweppes  .  .  .  with  two  inter- 
esting ideas  on  how  to  keep  cool.  Perhaps 
the  most  pleasant  way  to  keep  cool  out- 
side is  to  spend  the  day  in  the  swimming 
pool.  But  the  nicest  way  to  keep  cool 
inside  is  to  do  what  1  am  doing  .  .  .  make 
yourself  a  gin  and  tonic  with  Schweppes 
quinine  water. 

Sound:  Fizzle  of  carbonation. 

Whitehead:  Sip  this  delightful  potion 
very  slowly.  Really,  one  feels  ten  degrees 
cooler.  First,  of  course,  because  it's  an 
iced  drink  .  .  .  But  more  important  is 
the  clean,  refreshing,  bitter-sweet  flavor 
of  Schweppes.  And  Schweppes'  liveliness 
.  .  .  the  famous  carbonation  that  we  call 
'Schweppervescence'  .  .  .  lasts  the  whole 
drink  through.  If  you'd  like  to  experience 
the  deliciously  cooling  effect  of  an  authen- 
tic tonic  drink  .  .  .  order  Schweppes 
quinine  water  at  your  restaurant  ...  or 
buy  some  at  your  grocer's.  It's  the  one 
indispensable  mixer  for  the  coolest  drink 
known  to  civilized  man  ...  gin  and  tonic 
made  with  Schweppes." 


the  Saturday  Evening  Post  has  started  to 
accept  such  advertising  and  that  he  felt  hard 
liquor  commercials  would  be  no  worse  than 
the  "attractiveness  of  drinking  painted  in 
film  shows."  He  noted  that  "Wisconsin  is 
very  broadminded"  and  that  while  beer  con- 
sumption in  the  state  is  high,  "it  has  a  very 
low  alcoholic  rate." 

Efforts  to  ban  all  advertising  of  alcoholic 
beverages  in  interstate  commerce  have  been 
waged  continuously  for  over  a  decade  by 
church,  women  and  other  prohibitionist 
groups.  The  Senate  Commerce  Committee 
conducted  hearings  last  spring  but  finally 
tabled  proposed  legislation  [Government, 
Aug.  18;  May  5;  April  28]. 

Spokesmen  for  the  various  networks  said 
again  last  week  that  they  had  no  plans  to 
accept  hard-liquor  advertising.  It  was  re- 
ported that  NBC-TV  and  CBS-TV,  and 
possibly  other  networks,  have  been  ap- 
proached from  time  to  time  by  liquor  in- 
terests but  have  consistently  indicated  they 
would  not  take  liquor  business. 


ABC  Radio,  about  1949,  seriously  con- 
sidered accepting  a  hard-liquor  account. 
Serious  and  protracted  discussions  were  held 
but  in  the  end  ABC  decided  against  it. 

RAB  has  taken  no  position  on  the 
question  of  liquor  advertising  on  the  air. 

Big  Market  to  Tap, 
But  Is  It  Willing? 

There's  no  question  that  opening  up  ra- 
dio and  television  to  hard  liquor  advertising 
would  also  open  up  vast  potential  revenues 
for  the  broadcast  media.  Distillers  are 
heavy  advertisers,  as  are  their  local  dealers. 

The  big  question  last  week:  How  much 
of  that  potential  would  come  to  radio-tv? 

Agency  people  handling  a  number  of 
major  liquor  accounts  were  so  cautious  that 
for  publication  they  declined  to  say  even 
whether  they  thought  liquor  should  be  ad- 
vertised on  the  air. 

(While  the  overall  agency-advertiser  re- 
action was  cautious,  one  element  had  al- 


ready initiated  a  step  in  WOMT's  direction. 
See  Schweppes  story  in  box  above. 

One  agency  executive,  who  asked  to  be 
kept  anonymous,  suggested  "a  cautious  ap- 
proach." He  said: 

"Rather  than  subject  yourself  to  rather 
stringent  self-policing,  try  exposing  liquor 
ads  in  the  post-10:30  p.m.  periods.  In  this 
business  as  in  others  you  have  to  contend 
with  the  opportunists  who  might,  if  not 
checked,  tell  kids  to  go  out  and  booze  it  up. 
To  avoid  censorship  arising  out  of  such  a 
situation,  slot  your  ads  late  at  night." 

This  same  agency  man  felt  that  print 
media  "after  a  while  becomes  static — peo- 
ple don't  pay  attention  to  it  any  more.  But 
the  more  a  consumer  is  told  of,  say,  scotch 
or  bourbon,  the  more  he  becomes  aware 
of  it.  In  time,  it  becomes  an  acceptable 
social  custom.  There's  a  much  stronger 
impact  in  broadcasting — one  the  liquor 
industry  might  profit  from.  It's  never  really 
been  tried  so  how  can  you  condemn  it?" 

An  executive  at  another  agency  felt  the 


Page  32    •    October  20,  1958 


Broadcasting 


liquor  industry  already  was  so  beset  with 
regulation,  from  both  outside  and  inside  its 
own  ranks,  that  he  doubted  it  would  be 
wise  to  use  radio-tv  and  thus,  in  his  opin- 
ion, complicate  the  business  with  further 
rules.  He  was  worried  more  about  addi- 
tional self-regulation  than  about  public  re- 
action. 

Another  executive  took  this  approach: 
"There's  a  double  standard  in  this  business: 
You  can  show  drinking  in  just  about  every 
drama  program  and  nobody  hollers  but  the 
drys.  You  can  beat  around  the  bush  and 
promote  drinking,  but  you  can't  suggest 
drinking  outright." 

Adhering  to  its  longtime  policy,  the  Dis- 
tilled Spirits  Institute  s  board  of  directors 
voted  unanimously  Thursday  (Oct.  16)  to 
reaffirm  its  voluntary  ban  on  use  of  radio 
and  tv  to  advertise  spirits.  The  board,  meet- 
ing in  Louisville,  reviewed  the  institute's 
code  structure.  DSI  represents  70%  of  the 
industry  but  believes  there  is  100%  com- 
pliance with  the  radio-tv  ban. 

DSI  imposed  a  code  ban  against  radio  in 
1935  and  added  tv  to  the  language  in  1948. 

Any  doubt  about  the  size  of  the  liquor 
advertising  nugget  could  be  dispelled  by  a 
look  at  the  1957  budgets  of  leading  dis- 
tillers: 

In  1957,  Distillers  Corp. -Seagram  Ltd. 
(Calvert  Reserve  and  Lord  Calvert  whis- 
keys, Calvert's  London  Dry  Gin,  Carstairs 
White  Seal  whiskey)  was  the  12th  largest 
spender  in  major  media.  The  company  put 
an  estimated  $23.5  million  gross  into  adver- 
tising, with  $11.8  million  of  this  in  news- 
papers and  $7.3  in  general  magazines.  Net- 
work television  received  almost  $927,000 
for  non-alcoholic  products. 

ADVERTISERS  &  AGENCIES   


The  national  advertising  volume  must 
double  in  the  next  decade  to  produce  sales 
adequate  to  support  the  national  production, 
Arno  H.  Johnson,  vice  president  and  senior 
economist  of  J.  Walter  Thompson  Co.,  New 
York,  stated  Tuesday  (Oct.  14). 

Speaking  at  the  Western  Region  conven- 
tion of  the  AAAA,  held  Sunday-Wednesday 
at  Palm  Springs,  Calif.,  Mr.  Johnson  de- 
clared that  there  is  an  urgent  need  for  an  ex- 
pansion of  more  than  50%  in  consumer  pur- 
chases to  a  potential  of  over  $435  billion  by 
1969.  He  stressed  the  importance  of  adver- 
tising "as  the  activating  force  and  educa- 
tional force  needed  to  change  people's  de- 
sires, habits  and  motives  rapidly  enough  for 
us  to  utilize  our  growing  productive  capac- 
ity. 

"We  have  a  $30  billion  backlog  of  con- 
sumer buying  awaiting  activation  by  adver- 
tising," he  noted.  "Activation  of  this  $30 
billion  backlog  would  make  possible  more 
than  a  10%  increase  in  consumer  purchases. 
.  .  .  An  expansion  of  10%  to  15%  in  con- 
sumer demand  in  the  next  two  years  would 
change  government   deficits   to  surpluses; 

Broadcasting 


National  Distillers  &  Chemical  Corp. 
(Old  Crow,  Old  Grandad,  PM,  Century 
Club  and  many  other  whiskeys,  Vat  69  and 
other  scotch  whiskeys,  Gilbey's  and  Bellows 
Fine  Club  gins,  etc.)  ranked  22  with  $17.2 
million  total  expenditures.  Newspapers 
got  $8.5  million,  magazines  $5.6  million. 

Schenley  industries  (which  has  a  number 
of  subsidiaries  and  affiliated  companies) 
spent  $13.3  million  in  advertising,  mostly  in 
newspapers  ($8.3  million)  and  general  mag- 
azines ($3.9  million)  but  with  $271,000  in 
network  television  and  $203,000  in  spot  tv 
for  non-liquor  products. 

Hiram  Walker-Gooderham  &  Worts 
(Canadian  Club,  Imperial,  Hiram  Walker 
gin  and  vodka,  William  Penn,  G&W  Five 
Star,  etc.)  invested  $8.4  million,  with  $4 
million  in  newspapers  and  $3.5  million  in 
general  magazines. 

Heublein  Inc.  (Heublein's  ready-to-serve 
cocktails,  Milshire  gin,  Bells  scotch  whis- 
key, Smirnoff  vodka,  etc.)  spent  $4.8  mil- 
lion, with  close  to  $2  million  in  newspapers, 
almost  $2.5  million  in  general  magazines 
and  $259,000  in  spot  television. 

Brown-Forman  Distillers  Corp.  (Old 
Forester,  Early  Times,  etc.)  spent  almost 
$4.4  million  with  $1.7  million  of  this  going 
to  newspapers  and  $1.9  million  to  general 
magazines. 

All's  Quiet  on  the  Hill, 
But  Probably  Not  for  Long 

Congressional  leaders,  many  campaigning 
in  their  local  states  and  districts,  had  no 
immediate  comment  to  the  announcement 
that  WOMT  would  begin  to  accept  liquor 
advertising.  Their  silence  will  surely  be 
short-lived. 


would  make  possible  tax  reductions;  would 
stop  inflationary  pressures  through  stepping 
up  productivity  to  match  wages;  and  would 
stimulate  plans  for  expansion  of  new  or 
improved  plants  and  equipment,  stimulate 
research  for  new  and  improved  products 
and  packaging. 

"We  should  have  over  $700  billion  of 
productive  ability  10  years  from  now.  To 
match  this  production  our  standard  of  liv- 
ing must  grow  over  50%  to  a  level  of  over 
$435  billion.  .  .  .  Greatly  increased  adver- 
tising will  be  necessary  to  bring  about 
changes  in  living  habits  rapidly  enough  to 
support  the  growth  in  production.  Just  to 
keep  up  with  the  changes  in  potential  since 
1951,  the  national  advertiser  will  need,  in 
1959,  a  budget  2Vs  times  as  large  as  he  had 
in  1951,  or  one-third  greater  than  in  1955. 

"By  1969  a  volume  of  total  advertising  of 
about  $22  billion  may  be  required  to  sell 
the  volume  of  goods  and  services  necessary 
to  support  the  $700  billion  level  of  produc- 
tion. That's  double  the  present  total  of  ad- 
vertising!" 

An  apparent  tendency  towards  a  limited 


Capitol  Hill  is  a  perennial  battlefield  for 
the  dry  forces.  The  Senate  Commerce  Com- 
mittee was  "it"  this  year.  In  April,  over 
40  church  and  dry  leaders  testified  in  be- 
half of  a  bill  (S-582),  introduced  by  Sen. 
William  Langer  (R-N.  D.),  which  would 
have  barred  liquor  advertising  in  interstate 
commerce.  The  bill  was  opposed  by  a  large 
contingent  of  distiller,  labor  and  newspaper- 
magazine-broadcast  spokesmen. 

In  August  the  Senate  Commerce  Com- 
mittee, in  executive  session,  took  up  a 
motion  to  consider  the  bill  and,  although  it 
was  never  officially  reported,  refused  to  do 
so  by  one  vote.  The  bill  however  was  tabled, 
not  voted  down. 

The  House  Commerce  Committee  did  not 
hold  hearings  on  anti-liquor  measures  this 
past  year.  It  had  one  bill  (HR  4835)  pend- 
ing; this  was  a  companion  measure  to  the 
Langer  bill,  introduced  by  Rep.  Eugene 
Siler  (R-Ky.). 

Perhaps  the  most  electrifying  pronounce- 
ment on  what  has  been  a  perennial  headache 
for  broadcasters  as  well  as  publishers  came 
from  the  outspoken  Rep.  Emanuel  Celler 
(D-N.  Y.),  chairman  of  the  House  Judiciary 
Committee  and  of  its  antitrust  subcommit- 
tee. 

Last  July,  in  commenting  on  the  fourth 
edition  of  the  NAB  Tv  Code — which  had 
been  sent  to  all  members  of  Congress  by 
NAB  President  Harold  Fellows — Mr.  Cel- 
ler called  the  self-imposed  ban  on  hard 
liquor  advertising  by  the  broadcasting  in- 
dustry "timid,  pusillanimous  and  myopic." 
In  his  letter  to  Mr.  Fellows,  Mr.  Celler 
asked:  "How  can  television  deny  the  adver- 
tising of  a  legal  product  which  is  carried  in 
the  newspapers  and  magazines?" 


number  of  very  large  agencies  was  reported 
by  Robert  C.  Durham  of  Robert  C.  Durham 
Assoc.,  New  York,  at  a  Monday  afternoon 
business  session.  "The  large  agency,"  Mr. 
Durham  noted,  "provides  a  better  market 
for  stock  whenever  you  want  to  sell  it.  It 
provides  a  better  chance  for  capital  growth, 
far  better  long  range  benefits  and,  if  it's 
set  up  properly,  it  can  still  encompass  all 
of  the  personal  prerogatives  that  agency 
people  seem  to  worry  about  so  much. 

"Certainly,  there  are  always  going  to  be 
small  service  shops  where  one  man  drives 
himself  crazy  over  servicing  a  few  smaller 
clients,"  he  said.  "There'll  be  specialized 
shops,  too,  such  as  those  in  the  ethical  drug 
field,  and  very  probably  there  will  be  some 
pretty  strong  regional  operations. 

"Beyond  this,  however,  it  seems  to  us 
that  the  area  of  50  million  dollars  and  up 
is  the  future  of  the  business.  We're  all 
aware  that  years  ago  7V2%  was  not  an  un- 
common margin  of  profit.  But  in  those  days 
you  simply  wrote  the  ads  and  they  ran.  No 
one  ever  heard  of  such  a  thing  as  calling  on 
a  store.  Now  net  profit  is  often  down  below 
1%  but  seems  to  be  best  in  the  area  of 
50  million  dollars  billing  and  up." 

Watch  your  expenses.  Daniel  Hicken  of 
Arthur  Anderson  &  Co.,  Los  Angeles, 
warned  agency  officials.  A  study  of  a  few 
agency  reports  taken  from  his  company's 
files,  he  reported,  showed  expenditures  for 
salaries,  rent,  travel,  entertainment  and  pro- 

October  20,  1958    •    Page  33 


CHALLENGE  PUT  TO  WESTERN  AAAA: 
ADS  MUST  DOUBLE  IN  NEXT  DECADE 

•  Arno  Johnson  charts  volume  needed  to  support  product 

•  Agencymen  focus  on  ad  trends  at  Palm  Springs  meeting 


ADVERTISERS  &  AGENCIES 


CONTINUED 


motion,  and  dues  to  vary  from  a  low  of 
74%  to  a  high  of  90%  of  gross  income, 
with  the  widest  fluctuation  found  in  amounts 
spent  for  travel,  entertainment  and  promo- 
tion. These  three  items  amounted  to  3% 
for  the  agency  making  the  best  profit  (14%) 
to  10%  by  an  agency  with  earnings  of  only 
2%  of  gross. 

The  story  of  Kaiser  quilted  foil  and 
Maverick  was  told  Tuesday  by  William  L. 
Calhoun  Jr.,  vice  president  of  Young  & 
Rubicam,  San  Francisco  (see  below). 

At  the  Wednesday  morning  session,  Eu- 
gene I.  Harrington,  board  chairman  of 
Honig-Cooper,  Harrington  &  Miner,  San 
Francisco,  took  a  nostalgic  look  at  the  time 
when  "advertising  agencies  were  concerned 
only  with  advertising — the  age  of  the  hunch, 
of  the  genius  and  the  ever-so-bright  creative 
star.  This  was  the  'Rally  'Round  the  Ad, 
Boys'  era  of  advertising  and  it  was  indeed 
a  golden  age.  The  ad  was  the  thing  and  it 
worked  wondrous  well — for  the  motor- 
makers  of  Detroit,  where  the  essay  was  on 
high;  for  the  hard-boiled,  tough-minded 
cigarette,  soap  and  cereal  boys  who  were 
endlessly  after  the  'reason  why,'  the  product 
exclusive  and  'salesmanship  in  print.'  " 

This  was  the  childhood  of  advertising, 
Mr.  Harrington  pointed  out,  "a  time  to 
remember,  but  not  to  return  to."  Since 
then  advertising  has  gone  through  adoles- 
cence, its  merchandising  era,  and  has  reached 
maturity  by  moving  "gingerly  into  the  mar- 
keting age  of  advertising."  The  tools  of 
marketing  are  essential,  he  stated,  but  he 
warned  that  "in  too  many  agencies  these 
days  the  copywriters — the  ad-makers — have 


been  shunted  aside,  snowed  under  an 
avalanche  of  mumbo-jumbo,  nudged  gently 
but  firmly  to  the  sidelines  as  the  forgotten 
men. 

"Let  the  ad  guys  back  into  the  contest," 
he  pleaded.  "Let  them  participate  in  the 
total  operation,  as  the  general  practitioners 
that  is  their  true  and  most  effective  role." 

Mr.  Harrington's  "hunch"  became  "in- 
tuition" to  Edward  G.  Zern,  vice  president 
and  copy  director  of  Geyer  Advertising, 
New  York,  who  defined  it  as  "something 
in  the  mind  of  a  creative  ad  man  that 
goes  boin-n-ng  when  he  reads  certain  pieces 
of  copy  or  sees  certain  ad  illustrations  and 
designs  or  watches  certain  television  com- 
mercials— something  that  tells  him  this  is 


damned  good  advertising  and  makes  him 
wish  he's  done  it  himself." 

Like  Mr.  Harrington,  Mr.  Zern  warned 
of  the  dangers  of  "trading  out  business 
birthrights  of  judgment  and  taste  and  in- 
tuition for  a  mass  of  Starch  figures.  .  .  . 
The  critical  faculty  is  a  dynamically  im- 
portant part  of  the  creative  process,"  he 
stated.  "It's  what  keeps  all  of  us  from 
making  fools  of  ourselves  when  we  get  a 
fifth-rate  idea  (and  that's  the  kind  most  of 
us  get,  most  of  the  time.)  It's  what  keeps  us 
from  settling  for  a  second-rate  idea  (and 
even  these  are  hard  enough  to  come  by.)  It's 
also  what  tells  us  when  we've  got  a  first-rate 
idea,  and  makes  us  sure  enough  of  our- 
selves to  fight  for  it." 


Western  AAA  A  Elects  Mogge 
At  Palm  Springs  Convention 

Norton  W.  Mogge,  president  of  Ather- 
ton  Mogge  Privett  Inc.,  Los  Angeles  was 
elected  1958-59  chairman  of  the  A  AAA. 
Western  Region,  Monday,  during  the  execu- 
tive session  of  the 
21st  annual  region 
convention  at  the  El 
Mirador  Hotel,  Palm 
Springs,  Calif.,  Sun- 
day -  Wednesday 
(Oct.  12-15). 

John  H.  Hoefer, 
president,  Hoefer, 
Dieterich  &  Brown. 
San  Francisco,  was 
elected  vice  chair- 
man, Robert  C. 
Temple,  executive 
vice  president  and  general  manager  of  Ray- 
mond R.  Morgan  Div.,  Fletcher  D.  Richards 


MR.  MOGGE 


Inc.,  Los  Angeles,  was  elected  secretary- 
treasurer. 

Named  to  the  1958-59  board  of  gover- 
nors for  the  AA AA  Western  Region  were: 
George  Clinton,  Joseph  R.  Gerber  Co., 
Portland,  Ore.;  Donald  B.  Kraft,  Honig- 
Cooper,  Harrington  &  Miner,  Seattle, 
Wash.;  Ivan  N.  Shun,  Advertising  Coun- 
selors of  Arizona,  Phoenix,  Ariz.;  Virgil  A. 
Warren  Adv.,  Spokane,  Wash. 

Five  members  automatically  become  ex- 
officio  region  governors  by  virtue  of  their 
election  to  chairmanships  of  their  local  coun- 
cils: Hal  Stebbins,  Hal  Stebbins  Inc.,  Los 
Angeles,  (Southern  California  Council): 
John  W.  Davis,  Honig-Cooper,  Harring- 
ton and  Miner,  San  Francisco,  (Northern 
California  Council);  Carvel  Nelson,  Comp- 
ton  Advertising,  Portland.  Ore.  (Oregon 
Council);  Joseph  Maquire,  Botsford,  Con- 
stantine  &  Gardner,  Seattle,  (Puget  Sound 
Council);  William  R.  Miller,  McCarty  Co., 
Spokane,  (Spokane  Council). 


MAVERICK  RIDES   HERD   FOR  KAISER 


The  story  of  "one  client:  Kaiser  Alu- 
minum; one  product:  quilted  foil;  one 
medium:  television;  one  program:  Mav- 
erick," was  told  by  William  L.  Calhoun 
Jr.,  vice  president,  Young  &  Rubicam, 
San  Francisco,  last  week  at  the  Western 
Region  convention  of  AAAA,  held  in 
Palm  Springs  Oct.  12-15. 

The  story  began  two  years  ago,  in 
June  1956,  when  Kaiser  decided  to  enter 
into  competition  with  Reynolds  and  Al- 
coa and  to  extend  nationally  the  distribu- 
tion of  Kaiser  foil,  previously  sold  only 
in  the  far  West  and  primarily  to  indus- 
trial consumers,  Mr.  Calhoun  reported. 
Drawbacks  were  that  "developing  na- 
tional distribution  and  a  broad  consumer 
franchise  would  be  very  costly";  that 
"they  knew  very  little  about  the  compli- 
cations of  consumer  marketing  (and) 
had  no  trained  sales  force  to  go  to  mar- 
ket with  a  national  sales  program";  and 
that  "unlike  most  consumer  packaged 
goods,  the  inherent  cost  of  the  product 
itself  was  relatively  high.  Manufacturing 
costs  of  consumer  foil  left  very  little 
margin  to  package,  distribute,  promote 
and  sell.  Only  at  a  very  high  rate  of 
production  and  sales  could  costs  be 
brought  into  line  to  achieve  a  breakeven 
point,  let  alone  a  profit." 

Why,  then,  Mr.  Calhoun  asked,  "did 


Kaiser  in  1956  decide  to  go  after  national 
distribution  and  do  battle  for  a  sub- 
stantial share  of  the  consumer  foil  mar- 
ket?" There  was  a  powerful  but  indirect 
reason — a  very  unusual  reason  to  mar- 
ket a  consumer  product.  It  was  felt  that 
Kaiser  foil  could  act  as  a  good-will 
ambassador  in  the  homes  across  the  U.  S. 
.  .  .  could  help  the  Kaiser  Aluminum  & 
Chemical  Corp.  sell  itself  to  the  public. 

"Kaiser  Aluminum  recognized  the  need 
to  acquire  a  favorable  corporate  image 
with  the  public  (as  potential  stockhold- 
ers and  employes)  and  with  business  (as 
potential  customers).  What's  more,  their 
vast  expansion  program  needed  financial 
support  from  a  friendly  fiscal  world.  An- 
other big  problem  stemmed  from  the 
fact  that  during  the  years  following  the 
war,  many  inferior  products  were  poor- 
ly made  from  flimsy  lightgauge  alu- 
minum. Some  people  had  come  to  think 
of  aluminum  as  a  substitute  material. 

"It  was  recognized,  therefore,  that  an 
extensive  educational  and  informational 
program  could  create  a  favorable  per- 
sonality for  Kaiser  aluminum,  and 
furthermore  that  a  worthwhile  consumer 
product,  made  of  Kaiser  aluminum,  in 
the  home,  would  help  to  make  it  stick." 

Tracing  the  development  of  a  new 
consumer  foil  product,  Kaiser  broiler 


foil,  made  wider  than  other  brands  to 
just  fit  the  standard  broiler  and  with 
the  exclusive  quilted  design,  and  its  mar- 
ket research  testing,  which  "convinced 
us  that  we  had  a  perceptible,  appreciable 
sales  advantage  in  'quilting'  housewives 
would  buy,"  Mr.  Calhoun  continued: 
"We  knew  we  had  a  winner."  The 
quilted  story  was  an  advertising  natural. 

"Today,  the  great  majority  of  adver- 
tising dollars  are  concentrated  in  a  heavy 
participation  in  the  hit  tv  show,  Maverick. 

"Maverick  came  into  being  on  ABC 
and  from  a  standing  start  licked  such 
giants  as  Benny,  Allen,  and  Sullivan.  The 
ratings  for  the  new  show  year,  starting 
this  fall,  indicate  that  the  popularity  of 
Maverick  is  on  the  increase.  .  .  .  Jackpot? 
.  .  .  I'll  say!  What  with  homes  delivered 
as  low  as  $1.07  per  thousand. 

"But  these  are  just  words.  What  has 
really  been  the  measurable  effect  of  all 
of  this  advertising  over  the  last  two 
years?  A  lot  has  happened.  The  tremen- 
dous sales  activity  by  Kaiser  has  helped 
to  double  the  consumer  foil  market. 
More  important  to  Kaiser  is  to  have  ex- 
panded sales  from  3%  to  21%  share 
of  market  in  two  years'  time  against 
tough  competition.  This  is  a  record  we 
are  real  happy  about." 

[For  story  on  Reynolds  Metals'  success  with 
tv,  see  Advertisers  &  Agencies,  Oct.  13] 


Page  34    •    October  20,  1958 


Broadcasting 


RADIO:  WANAMAKER'S  HOT  SALESMAN 


«»  HAS  EVERYTHING 
at 


Department  store's  storm  window  sales  skyrocket 
on  diet  of  weekend  radio,  first  doubling,  then 
quadrupling.   Now  they're  selling  swimming  pools 


John  Wanamaker — "'The  No.  1  Name  in 
Retailing" — has  made  an  important  mer- 
chandising discovery — that  radio  can  do  a 
selling  job. 

This  world-famed  merchandiser — "Wan- 
amaker's  Has  Everything" — is  writing  ad- 
vertising history  with  its  effective  use  of 
radio  in  Philadelphia  and  New  York.  The 
merchandise:  storm  windows  and  jalousies. 

These  products,  bearing  a  shady  retailing 
reputation  because  of  widespread  pitch-and- 
pressure  advertising  in  all  types  of  media, 
are  now  being  sold  with  incredible  speed 
and  volume  as  the  result  of  John  Wana- 
maker's  radio  promotion.  Here's  what  hap- 
pened in  the  storm  window  department  in 
less  than  two  years: 

•  Sales  in  September  1958,  promoted 
only  by  radio,  exceeded  those  of  any  pre- 
vious full  year  when  newspapers  were  used. 

•  Volume  doubled  in  1957  when  radio 
was  first  used  exclusively. 

•  Sales  in  1958,  with  radio  schedules  ex- 
panding, are  at  least  quadruple  1957's. 

•  Two  years  ago  John  Wanamaker  took 
less  than  10%  of  the  storm  window  produc- 
tion of  Mallard  Mfg.  Co.;  now  it  is  taking 
over  80%  of  the  factory's  output. 

The  storm  window  success  story  is  di- 
rectly attributable  to  adoption  of  radio 
coupled  with  virtual  abandonment  of  news- 
papers. 

Still  another  merchandising  miracle  will 
attract  retailing  attention: 

•  Eighty-five  percent  of  radio-inspired  in- 
quiries are  converted  into  sales. 

•  These  sales  average  over  $300  each. 
John  Wanamaker  has  demonstrated  that 

radio  can  sell  storm  windows  and  jalousies 
12  months  of  the  year.  Having  sold  a  winter 
item  in  mid-summer,  the  store  is  embark- 
ing on  a  new  project — the  sale  of  $5,000 
swimming  pools  in  winter,  using  radio  as 
the  medium. 

Two  persons  have  taken  the  lead  in  the 
John  Wanamaker  radio  project — George  L. 
Aronson,  president  of  Gla  Products  Inc., 
Upper  Darby,  Pa.,  and  Bernard  J.  Kramer, 
partner  in  Gresh  &  Kramer,  Philadelphia 
advertising  agency.  Mr.  Aronson  is  con- 
cessionaire of  the  Wanamaker  storm  win- 
dow, jalousie  and  swimming-pool  depart- 
ment at  Philadelphia  and  New  York  (West- 
chester) stores. 

For  years  Mr.  Kramer  had  been  nursing 
the  idea  that  radio  could  be  an  effective 
medium  for  department  stores  if  they  knew 
how  to  use  it.  He  had  developed  a  radio- 
retailing  formula  for  a  fashion  store,  Ideal 
Mfg.  Co.,  on  the  White  Horse  Pike,  across 
the  Delaware  River  in  New  Jersey.  The 
store  has  tripled  in  size  since  quitting  news- 
papers for  weekend  radio  advertising. 

Early  in  1957  Mr.  Kramer,  convinced 

Broadcasting 


that  he  had  a  radio  concept  for  department 
stores,  in  turn  convinced  Mr.  Aronson  the 
medium  could  sell  storm  windows  for  the 
John  Wanamaker  department.  They  picked 
WIP  Philadelphia  for  a  four-weekend  test. 
Ralf  Brent,  station  vice  president,  was  hesi- 
tant. "Nobody  has  ever  used  radio  like 
that."  he  commented. 

Mr.  Kramer  felt  a  radio  period  should 
be  long  enough  to  provide  the  information 
offered  by  a  full-page  newspaper  ad.  He 
insisted  on  ad-libbing  by  the  announcer, 
reasoning  that  a  salesman  doesn't  work 
from  script  when  facing  a  customer. 

The  first  25-minute  Wanamaker  program 
went  on  the  air.  Four  telephones  equipped 
with  lights  were  installed  in  the  studio.  Bob 
Menefee,  WIP  announcer,  delivered  the 
first  commercial  and  the  telephones  lit  up 
immediately.  Mr.  Menefee  started  answer- 
ing phones  while  a  record  was  on  the  air. 

The  results:  A  program  costing  $135  for 
time  and  talent  produced  13  inquiries;  12 
were  converted  into  sales  averaging  $300 
each. 

Mr.  Aronson  was  convinced.  So  was  Mr. 
Kramer. 

"I  thought  everybody  was  watching  tv." 
Mr.  Aronson  observed. 

The  four-week  test  was  to  become  a  year- 
round  project.  Mr.  Kramer  observed  tech- 
niques and  results  carefully,  finally  de- 
veloping a  manual  on  what  to  do  and  what 
not  to  do.  Gresh  &  Kramer  started  buying 
more  time.  Soon  it  was  using  WPEN, 
WFIL,  WRCV.  WIBG  and  WKDN  (Cam- 
den, N.  J.). 

On  WIP,  Wanamaker  is  currently  using 
a  half-dozen  quarter-hour  and  25-minute 
programs  every  Saturday  and  about  the 
same  schedule  on  Sundays.  It  buys  an- 
nouncements ahead  of  each  segment  to  mer- 
chandise the  program.  Current  expenditure 
on  WIP  is  running  around  $1,000  each 
weekend.  The  current  station  list  also  in- 
cludes WPEN,  WFIL  and  WKDN.  accord- 
ing to  the  agency. 

"Radio  surprised  me,"  Mr.  Aronson  told 
Broadcasting.  "It's  terrific.  But  four  ele- 
ments are  necessary  for  effective  use  of  ra- 
dio to  sell  merchandising.  They  are  ( 1 )  a 
good  agency,  (2)  a  good  merchandising 
name  behind  the  product,  (3)  good  mer- 
chandising and  (4)  satisfied  customers. 

"Radio  is  a  wonderful  way  of  selling. 
Department  stores  should  use  it  extensively. 
I  seldom  use  newspapers  now,  and  they 
don't  produce  when  I  buy  them." 

The  Wanamaker  radio  segments  are  built 
around  standard  and  popular  music.  "We 
don't  buy  rock  and  roll,"  Mr.  Kramer  said. 
"After  all,  we're  selling  adults.  We  prefer 
the  warmth  and  sincerity  of  radio  to  the 
coldness  of  the  printed  page.  Our  formula 


links  radio  and  the  telephone.  We  tell  the 
audience  about  Wanamaker  storm  windows 
and  jalousies,  and  move  listeners  from  their 
chairs  to  the  telephone.  There  is  no  time 
limit  on  advertising  copy,  but  it  isn't  al- 
lowed to  run  unreasonably  long.  We  make 
a  copy  point  after  each  record,  with  the 
announcer  ad  libbing  from  a  fact  sheet. 
He's  there  to  make  the  phone  ring  and  get 
leads.  His  approach  is  sincere  and  friend- 
ly— the  opposite  of  the  pitch  used  by  the 
blue-suede  boys  who  are  common  in  the 
storm  window  business. 

"He  suggests  the  listener  go  to  John 
Wanamaker's  store,  or  if  more  convenient, 
to  call  him  on  the  special  phones.  He  gives 
a  price  idea  on  the  air  by  mentioning  typical 
monthly  payments,  and  gets  name,  address 
and  phone  number  of  the  listener  with  the 
promise  that  'John  Wanamaker  will  get  in 
touch  with  you.'  He  knows  by  the  telephone 
lights  if  he  is  getting  across. 

"The  audience  has  a  chance  to  talk  back 
to  the  announcer  while  records  are  on  the 
air.  Phone  calls  keep  coming  into  the  sta- 


MR.  KRAMER 


MR.  ARONSON 


tions  after  the  programs  leave  the  air.  These 
calls  are  taken  by  girls  stationed  at  the 
studio  phones. 

"By  using  weekend  time  we  can  reach 
husbands  and  wives  at  home." 

On  WPEN,  which  sells  Wanamaker  spots 
instead  of  program  segments,  the  agency 
buys  saturation  Saturday  and  Sunday  one- 
minute  announcements  during  personality 
periods  plus  10-second  reminders  to  phone 
the  station.  Here  again  the  music  is  most- 
ly standard  and  popular. 

After  a  few  months  of  success  in  Phila- 
delphia, Mr.  Aronson  started  contemplating 
expansion  to  the  suburban  John  Wanamaker 
store  in  the  Westchester  County  area  out- 
side New  York.  The  Gresh  &  Kramer  ra- 
dio formula  was  repeated  in  Westchester, 
and  worked  effectively.  The  formula  in- 
cidentally, has  been  copyrighted  by  Mr. 
Kramer.  WMCA  New  York  is  being  used 
currently  but  the  schedule  usually  includes 
WABC  and  WOR.  About  10%  of  sales  is 
going  to  the  radio  schedules. 

Last  month  the  Mallard  company  started 


October  20,  1958 


Page  35 


ADVERTISERS  &  AGENCIES  continued 


its  own  storm  window  radio  schedule  on 
WRVA  Richmond,  Va.,  for  Thalhimer's 
store.  The  Gresh  &  Kramer  material  is 
being  used. 

The  radio  schedule  for  John  Wana- 
maker's  storm  windows  exceeds  the  entire 
radio  and  tv  budget  for  the  rest  of  the 
Philadelphia  store.  Except  for  this  one  de- 
partment, John  Wanamaker  is  using  insti- 
tutional spots  on  radio  and  tv  for  special 
sales,  with  no  cost  details  available. 

An  absolute  check  on  all  air  calls  and 
sales  is  kept  by  Wanamaker's.  The  store 
knows  instantly  how  each  weekend  sched- 
ule is  producing.  An  interesting  trend  has 
developed  in  the  radio  campaign.  If  a  week- 
end schedule  on  a  station  produces  300 
phone  calls,  the  store  now  knows  that  about 
300  people  will  visit  the  storm  window 
department  on  the  fifth  floor  of  the  down- 


town Philadelphia  store.  The  department  is 
reputed  to  produce  more  income  per  square 
foot  than  any  other  department  in  the  store. 

The  John  Wanamaker  store  has  been  op- 
erating since  1857 — it  was  the  first  depart- 
ment store  in  the  United  States — but  it 
isn't  bound  by  its  traditions. 

"They're  crazy,"  a  broadcaster  muttered 
when  Wanamaker  bought  extra  radio  time 
while  the  World  Series  was  on  a  competing 
station.  Crazy  like  a  fox — the  response  was 
good. 

"Radio  can  do  the  same  job  for  other  de- 
partments that  it  does  for  storm  windows," 
Mr.  Kramer  said. 

How  well  will  swimming  pools  sell  in 
winter? 

One  time  segment  on  a  recent  weekend 
produced  12  inquiries  that  led  to  the  sale 
of  two  $5,000  pools. 


Radio-Tv  Fever  Reading 
Planned  at  ANA  Meet 

An  exploration  of  problems  and  new- 
developments  in  broadcast  advertising  will 
be  a  feature  of  the  Assn.  of  National  Ad- 
vertisers' 49th  annual  fall  meeting,  to  be 
held  Nov.  9-12  at  the  Homestead,  Hot 
Springs,  Va. 

This  session,  led  by  George  J.  Abrams. 
vice  president  of  Revlon  and  chairman  of  the 
ANA  radio-tv  committee,  will  be  one  of  four 
workshop  meetings  to  run  concurrently  on 
Nov.  10,  opening  business  day.  Speakers  and 
subjects : 

"What's  Ahead  in  Radio-Tv?"  by  Mr. 
Abrams;  "Do  You  Really  Know  Your  Tele- 
vision Audience?"  by  Miles  Wallach,  presi- 
dent of  M.  A.  Wallach  Research  Inc.  and 
advocate  of  a  combination  in-home  coinci- 
dental and  telephone  coincidental  interview 
system  of  deriving  program  ratings,  which 
also  is  supported  by  Mr.  Abrams  [Lead 
Story,  March  31];  "The  Responsibility  of 
Advertisers  in  Meeting  Mounting  Tv  Costs," 
by  Howard  Eaton,  radio-tv  director  for 
Lever  Bros.,  and  "The  Future  Importance 
of  Magnetic  Tape  in  Tv,"  by  a  speaker  to 
be  announced. 

Theme  of  the  fall  meeting  is  "Creating 
More  Sales  and  Profits  in  a  World  of  Change 
Through  Creative  Research,  Marketing  and 
Advertising."  Roger  Bolin,  advertising  di- 
rector of  Westinghouse  Electric  Corp.,  is 
program  chairman.  The  fall  meeting,  unlike 
ANA's  spring  meeting,  is  "closed" — that  is. 
attended  by  members,  invited  advertiser 
guests  and  working  newsmen,  but  not  by 
agency  and  media  people. 

The  subject  that  dominated  the  1957  fall 
ANA  meeting — advertiser-agency  relations 
and  methods  of  agency  compensation — is  on 
the  docket  for  further  discussions.  At  the 
meeting  last  fall  the  "preview"  of  the  ANA- 
commissioned  study  and  report  by  Dart- 
mouth Prof.  Albert  W.  Frey  drew  one  of 
the  largest  crowds  that  ever  attended  an 
ANA  meeting  [Lead  Story,  Nov.  4.  1957]. 
This  year's  program  schedules  an  off-the- 
record  discussion  of  "New  Developments  in 
Agency  Relations" — sure  to  delve  into  any 
changes  that  have  occurred  since  the  Frey 
report  was  issued.  This  session  will  be  the 
afternoon  of  Nov.  11. 

Earlier  in  the  same  session  J.  D.  Danforth, 
executive  vice  president  of  BBDO  and  chair- 
man of  the  American  Assn.  of  Advertising 
Agencies,  will  give  the  agency  viewpoint  on 
"Getting  The  Best  Advertising — At  The 
Most  Economical  Cost — Through  Improved 
Agency  Relations." 

The  fall  meeting  will  open  with  a  survey 
of  "The  Changing  Economic  Climate  and 
What  It  Means  to  Advertising,"  by  Dr. 
Lawrence  C.  Lockley,  dean  of  the  School 
of  Commerce,  U.  of  California,  and  a 
special  A.  C.  Nielsen  Co.  presentation  on 
"What  Is  Happening  In  the  Marketplace 
and  How  Better  Planning  Can  Turn  Failure 
Into  Success."  The  presentation  will  be 
made  by  Nielsen  executive  vice  president 
J.  O.  Peckham,  with  commentary  by  Presi- 
dent A.  C.  Nielsen  Jr. 

The  concurrent  sessions,  in  addition  to 
the  one  on  radio-tv,  will  deal  with  the  use 


WOO  THEM  BACK  TO  RADIO— BRENT 


Department  stores  helped  found  the 
radio  broadcasting  industry  "but  some- 
where the  romance  cooled,"  Ralf  Brent, 
vice  president  of  WIP  Philadelphia,  said 
Friday  (Oct.  17) 
in  calling  on  Ohio 
broadcasters  t  o 
start  a  serious 
campaign  to  sell 
retailing  time.  He 
spoke  to  the  Ohio 
Assn.  of  Broad- 
casters in  Colum- 
bus. 

Mr.  Brent  of- 
fered a  series  of 
reminders  for 
MR.  brent  broadcasters     t  o 

guide  them  in  the  sale  of  time  to  depart- 
ment stores  and  cited  the  outstanding 
success  of  the  John  Wanamaker  retail 
empire  in  selling  storm  windows  by  ra- 
dio (see  above). 

"Department  stores  need  you,"  he  told 
the  Ohio  group.  "They  need  business.  In 
the  last  six  months  Philadelphia  depart- 
ment store  sales  have  declined  10% 
from  a  year  ago  and  16%  from  five  years 
ago  while  suburban  sales  have  increased 
almost  60%  in  the  same  period." 

Broadcasters  must  demonstrate  they 
can  move  merchandise,  he  said,  adding, 
"You  should  have  thrown  away  years  ago 
the  'buy  it  for  name  value'  approach. 
You've  got  to  show  the  store  they  can  get 
X  dollars  back  for  every  dollar  invested 
in  time. 

"Stay  on  top  of  the  results.  Know 
whether  you  are  pulling  or  not — for  if 
you  once  learn  how  to  do  this  direct-lead- 
from-radio  on  your  station  and  can  make 
it  work  consistently,  you'll  never  have  to 
worry  about  renewals.  Nobody  fires  a 
salesman  who  is  making  sales.  Do  this 
and  what  has  been  called  an  intangible 
becomes  tangible — cash  sales.  You'll  have 
confidence  in  your  rates.  You'll  laugh  at 
the  rating  services." 

Referring  to  the  Wanamaker  success 
in  selling  storm  windows  by  radio  on 
WIP  and  other  Philadelphia  stations,  he 


said,  "I  doubt  if  Wanamaker  knows  the 
rating  on  any  period  they  buy  from  us. 
and  they  couldn't  care  less." 

Mr.  Brent  noted  that  WOR  New  York 
was  started  by  L.  Bamberger,  later 
Macy's;  WJAR  Providence,  R.  I.,  by  the 
Outlet  Store;  four  Philadelphia  stations — 
the  old  WFI  by  Strawbridge  &  Clothier, 
the  former  WLIT  by  Lit  Brothers  (WFI 
and  WLIT  were  merged  into  WFIL), 
WOO  by  John  Wanamaker,  which  had  a 
station  in  New  York,  and  WIP  by  Gim- 
bels,  which  also  had  New  York  and  Pitts- 
burgh stations. 

"Way  back  nearly  40  years  ago  depart- 
ment stores  started  radio  stations  be- 
cause they  realized  their  value  as  promo- 
tion devices.  They  broadcast  the  music 
of  the  live  orchestras  that  played  for 
lunch  and  dinner  in  the  dining  room  of 
the  store;  they  featured  the  artistry  of 
nine-year-old  Susie  Glockenspiel  at  the 
piano,  bought  of  course  from  Gimbels. 
Wanamakers  or  Lits,  lessons  included  in 
the  price  of  the  piano.  Uncle  Don  and 
Uncle  Wip  told  stories  to  the  kiddies  and 
of  course  sold  toys. 

"Department  stores  were  excited  about 
their  radio  stations.  They  put  studios 
on  selling  floors  to  draw  traffic.  But  some- 
where the  romance  cooled.  Wanamakers 
gave  up  their  two  stations;  Macy's  sold 
theirs,  Strawbridge  &  Clothier  and  Lit's 
stations  merged,  finally  selling  to  the 
Inquirer,  and  this  coming  Tuesday  (Oct. 
21)  is  the  last  day  Gimbel's  will  own 
WIP. 

"Why  hadn't  radio  kept  department 
stores  on  the  air  regularly?  Because  store 
promotion  men  were  usually  ex-news- 
papermen? Or  because  buyers  couldn't 
afford  to  make  passes  at  a  sweet-voiced 
advertising  medium  with  no  tear  sheets? 
Or  because  retail  clerks  couldn't  hear 
the  radio  advertising  but  could  see  the 
torn  out  ad  in  the  one-out-of-a-thousand 
shopper's  handbag?  Or  because  we 
couldn't  afford  to  sell  at  rates  less  than 
50%  of  our  other  rates  like  the  news- 
papers? Or  because  we  couldn't  put  on 
a  hundred  items  and  prices  at  a  time?" 


Page  36    •     October  20,  1958 


Broadcasting 


«<-• 


1^  *\ 


1 


Interview:  y^Jl 


McCann-Erickson  Broadcast  Supervisor,  Ted  Kelly,  tells  why 
he  selects  WLW  TV  -  Radio  Stations  for  NABISCO 


'And  one  reason  is  the 
plendid  service  and  cooperation 
the  famous  Crosley  Group." 


"Yes,  the  WLW  TV-  Radio  Stations 
know  how  to  help  push  products  from  on-the-air  , 
to  point-of-sale  all  over  the  area.' 


"Such  service  is  Premium  quality, 
real  Premium  quality!" 


Call  your  WLW  Stations  Representative  . . .  you'll  be  glad  you  did ! 


Network  Affiliations:  NBC;  ABC;  MBS  .  Salos  Offices:  New  York ,  Cincinnati,  Chicago,  Cleveland  .  Sales  Representatives:  NBC  Spot  Sales:  Detroit 
Los  Angeles,  San  Francisco.  Bomar  Lowrance  &  Associates,  Inc.,  Atlanta,  Dallas  Crosley  Broadcasting  Corporation,  a  division  of  AvCO 


ADVERTISERS  S  AGENCIES  continued 


NATIONAL  RADIO  CENSUS  ORDERED 


of  advertising  to  introduce  new  and  im- 
proved products,  new  ways  to  get  the  most 
out  of  the  sales  promotion  dollar,  and  in- 
dustrial advertising.  In  addition,  Horace 
W.  Barry,  merchandising  manager  of  The 
Nestle  Co.,  will  show  a  feature  presentation 
on  current  practices  of  268  ANA  members 
in  pretesting  and  evaluating  promotional 
materials. 

The  Nov.  11  morning  session  will  deal 
with  creativity,  with  addresses  by  President 
Alfred  Politz,  of  Alfred  Politz  Research  Inc., 
on  "How  Research  Can  Unshackle  Crea- 
tivity"; E.  W.  Ebel,  advertising  vice  president 
of  General  Foods,  on  "Advertising's  No.  1 
Need:  Ads  That  Really  Get  Through  to  the 
Consumer,"  and  Louis  N.  Brockway,  execu- 
tive vice  president  of  Young  &  Rubicam,  on 
"How  to  Get  Better  Ads  from  Your 
Agency." 

This  will  be  followed  by  a  business  meet- 
ing for  election  of  officers  and  directors  and 
a  report  by  Ralph  Winslow,  vice  president 
of  Koppers  Co.  and  ANA  chairman,  on 
steps  ANA  is  taking  to  help  members 
achieve  greater  advertising  productivity. 

The  meeting  will  close  following  a  Nov. 
12  morning  session  on  "What  Makes  For 
Successful  Advertising  Today"  and  a  lunch- 
eon at  which  Army  Secretary  Wilber  M. 
Brucker  will  discuss  the  defense  program 
and  its  effect  on  the  economy. 

The  annual  banquet  will  be  held  the 
evening  of  Nov.  11.  A  social  program  also 
is  planned  for  the  evening  of  Nov.  9. 


How  many  radio  sets  are  there  in  the 
United  States? 

A  project  aimed  at  documenting  radio's 
full  dimensions  is  being  announced  jointly 
today  (Oct.  20)  by  the  Radio  Advertising 
Bureau  and  the  Advertising  Research  Foun- 
dation. 

To  ascertain  the  number  of  sets  in  the 
U.S.,  a  major  survey  will  be  conducted  next 
month  by  the  United  States  Bureau  of  the 
Census  among  a  total  of  36,500  households 
in  330  sampling  areas.  It  will  be  under  the 
supervision  of  ARF  and  will  be  financed  by 
RAB  on  behalf  of  its  membership. 

RAB  President  Kevin  B.  Sweeney  noted 
that  the  last  survey  of  radio  sets  was  con- 
ducted in  May  1954,  with  a  sample  one- 
third  the  size  of  that  to  be  used  in  the  up- 
coming study.  Alfred  Politz  Research  Inc. 
made  the  1954  study  under  ARF  supervi- 
sion and  with  funds  provided  by  RAB  (then 
called  Broadcast  Advertising  Bureau)  and 
the  four  networks.  Mr.  Sweeney  added: 

"Continued  rapid  growth  in  the  number 
of  radio  sets  in  U  S.  homes  and  automobiles 
has  made  necessary  another  intensive,  na- 
tionwide survey  in  order  to  document  the 
medium's  full  dimensions.  Well-educated 
estimates  by  an  RAB-network  research  com- 
mittee have  provided  useful  projections  in 
recent  years.  But  it  is  now  necessary  to  find 
out  how  big  radio  is,  in  what  room  of  the 
house  sets  are  located  and  how  these  dimen- 


PLANS  for  the  first  major  radio  set  count  in 
four  years  were  examined  by:  (seated  I.  to 
r.)  A.  W.  Lehman,  managing  director  of 
Advertising  Research  Foundation,  and 
Kevin  B.  Sweeney,  president  RAB.  And 
(standing  I.  to  r.)  Miles  David,  RAB  direc- 
tor of  promotion,  and  John  F.  Hardesty, 
RAB  vice  president  and  general  manager. 

sions  vary  regionally." 

It  was  pointed  out  that  so  large  a  sample 
is  made  practicable  for  private  industry 
through  an  arrangement  worked  out  by  ARF 
with  the  Bureau  of  the  Census.  The  count 
of  radio  sets  will  be  a  supplement  or  "hitch- 
hiker" on  monthly  surveys  conducted  by  the 
Census  Bureau,  primarily  to  obtain  data  on 
the  employment  status  of  the  labor  force. 

"This  study  will  provide  important  and 
valuable  information  to  advertisers  and  agen- 
cies and  to  the  radio  industry,"  ARF  Man- 
aging Director  A.  W.  Lehman  commented. 
"Plans  for  the  survey  were  drawn  by  ARF 
at  the  request  of  RAB;  they  have  been  ap- 
proved by  the  technical  committee  of  ARF, 
consisting  of  26  leading  advertising  and 
marketing  research  executives,  representing 
agencies,  advertisers  and  media." 

The  range  of  information  which  the  RAB- 
ARF  project  is  seeking  to  ascertain  is:  house- 
holds with  radio  sets  (for  U.  S.  and  each  of 
14  area  breakdowns,  with  percentages  for 
households  with  one,  two,  three,  four,  five 
or  more  sets);  households  with  automobiles 
and  automobile  radio  sets  (similar  break- 
downs as  for  household  radios)  and  location 
of  household  radio  sets  (for  U.  S.  and  each 
of  the  14  area  breakdowns,  covering  per- 
centages of  households  with  sets  located  in 
kitchen,  the  bedroom  and  other  locations). 

To  dramatize  the  need  for  a  new,  major 
set  census,  RAB  pointed  out  that  (1)  its  July 
1958  estimate  of  U.  S.  radios  placed  the 
number  at  142.6  million  or  82%  more  than 
in  1949,  the  first  big  year  of  tv's  growth,  and 
(2)  since  1949  "a  virtual  revolution  has 
taken  place  in  the  location  of  radio  sets: 
from  a  primarily  living  room  medium  [ra- 
dio has  become]  a  medium  dispersed  over 
every  room  of  the  household." 

The  May  1954  Politz- ARF  study  found 
100,920,000  working-order  radio  sets  — 
74,740,000  in  homes,  26,180,000  in  cars. 

The  table  at  left  traces  the  growth  of  ra- 
dio. 


Set  Count  on  Radio  Growth 

I.  Here  is  how  the  number  of  radio  sets  has  grown  since  1949.  All  figures  in  millions. 


YEAR 

IN-HOME 

OUT-OF-HOME 

TOTAL 

1949 

61.9 

17.1 

79.0 

1950 

65.4 

19.8 

85.2 

1951 

71.9 

24.1 

96.0 

1952 

76.8 

28.5 

105.3 

1953 

74.8 

35.2 

110.0 

1954* 

74.7 

36.2 

110.9 

1955* 

80.0 

41.0 

121.0 

1956 

83.8 

40.2 

124.0 

1957* 

90.0 

45.0 

135.0 

1958* 

95.4 

47.2 

142.6 

*Mid-year  estimate. 


Despite  the  advent  of  television,  radio  sets  continue  to  grow  at  a  steady  rate. 
The  out-of-home  figure  includes  auto  radios  plus  an  estimate  of  radios  in  public 
listening  places.  The  in-home  figure  includes  multiple  set  ownership.  There  are 
currently  2.8  sets  for  each  of  the  nation's  50  million  homes. 
SOURCE:  Joint  network-RAB  research  estimates  and  other  industry  estimates. 


II.  Radio  set  purchases  are  not  confined  to  a  single  type  of  set.  Here  is  the  production 
record  since  1951  of  four  major  types  of  radio.  Add  000  to  these  figures. 


YEAR 

HOME 

CLOCK 

PORTABLE 

AUTO 

TOTAL 

1951 

5,974 

777 

1,333 

4,543 

12,627 

1952 

4,043 

1,929 

1,720 

3,243 

10,935 

1953 

4,403 

2,041 

1,742 

5,183 

13,369 

1954 

3,068 

1,875 

1,333 

4,124 

10,400 

1955 

3,394 

2,244 

2,027 

6,864 

14,529 

1956 

3,501 

2,311 

3,113 

5,057 

13,982 

1957 

4,151 

2,516 

3,265 

5,496 

15,428 

In  1957,  15,427,738  radio  sets  were  produced  and  sold,  making  it  the  best  year  since 
the  advent  of  tv.  Radio  sets  currently  outsell  tv  sets  2.4  to  1 — more  than  twice  as 
much. 

SOURCE:  Electronic  Industries  Assn. 


III.  Here  is  how  automobile  radios  have  grown  in  number  since  1948.  Figures  in  millions. 

YEAR       AUTO  SETS  YEAR  AUTO  SETS 

1948              10.0  1954  26.2 

1950              14.8  1956  30.2 

1952             23.5  1958*  37.2 
*Mid-year  estimate. 

SOURCE:  Joint  Network-RAB  Research  estimates. 


Broadcasting 


October  20,  1958    •    Page  39 


RADIO  ADDS  HIGH  OCTANE 
TO  CLARK  SALES  STRATEGY 


In  the  land  of  the  free  and  home  of  the  Braves, 

an  independent  gas  chain  successfully  competes  with  the 

moguls.  Principal  stimulant:  an  ad  budget  90%  plus  in  radio 


Though  more  in- 
timately identi- 
gggj  fied  with  baseball's 
ftp  Braves,  beer  and 
bratwurst,  Mil- 
waukee may  be  getting  itself  a  new  kind  of 
prestige  in  the  dairyland  state  of  Wisconsin. 

In  the  tensed-up  struggle  between  the 
larger,  better  heeled  oil  chains  and  the 
smaller  independents,  Chicago's  neighbor 
on  the  north  has  emerged  as  a  battle  site  of 
Badger  petroleum  dollars.  In  fact,  until 
Standard  Oil  Co.  (of  New  Jersey)  bought 
Pate  Oil  Co.  two  years  ago,  three  inde- 
pendents accounted  for  35-40%  of  Mil- 
waukee's gas-and-oil  business. 

Competition  from  the  so-called  "majors" 
— the  Standards,  the  Shells,  Cities  Service 
and  others — -hasn't  stifled  the  growth  of  at 
least  one  "minor."  Clark  Oil  &  Refining 
Corp.,  observing  its  silver  anniversary  this 
year,  is  a  thriving  independent  with  ap- 
proximate annual  sales  of  $90  million  and 
still  growing.  As  president  Emory  T.  Clark 
has  often  observed,  "You've  got  to  keep 
running  just  to  stand  still." 

To  the  degree  that  any  one  advertising 
medium  may  be  credited  almost  single-hand- 
edly with  stimulating  sales,  radio  has  been 
the  pied  piper  that  has  led  many  a  motorist, 
with  increasing  regularity,  to  one  of  nearly 
500  multi-pump  stations  in  a  nine-state 
midwest  area. 

Although  Clark's  sales  from  products, 
by-products  and  services  have  nearly  doubled 
the  past  three  calendar  years  (from  $43.5 
million  in  1954  to  $88  million  in  1957),  its 
long-limited  advertising  budget  has  increased 
only  modestly.  Of  a  reported  $1  million-plus 
(probably  around  $1,250,000)  allocated  for 
advertising  the  past  few  years,  radio  has 
been  getting  an  estimated  90-95%. 

The  Clark  formula:  continuous  and  ag- 
gressive advertising  and  promotion  of  a 
single  premium,  high-octane  gasoline 
(Clark's  Super  100)  and  lubricant  oil  and 


a  cash  value  stamp  plan  (adopted  only  to 
meet  competition  from  other  indies).  The 
major  ingredient:  concentrated  radio,  cre- 
atively conceived,  imaginatively  geared  to 
marketing  goals  and  shrewdly  bought. 

Clark  is  not  only  the  top  indie  chain  in 
Milwaukee  but  the  largest  in  the  Midwest. 
This  acknowledged  oil  refining,  transporta- 
tion and  retailing  empire  shows  gasoline 
volume  per  station  substantially  above  the 
industry  average.  Sales  keep  right  on  gush- 
ing from  an  operation  that  started  with  one 
station  and  grossed  $40,000  back  in  1933. 

It  is  doubtful  that  Clark  could  have 
achieved  its  phenomenal  growth  as  quickly 
without  relying  on  the  advantages  of  radio. 
Clark's  current  track  record,  according  to 
reliable  sources,  shows  that  it: 

•  Spends  an  estimated  $900,000-$  1,1 25,- 
000  in  radio  on  Braves  baseball  network 
broadcasts  (a  third-sponsorship  with  P.  Lor- 
illard  Co.  for  Kent  cigarettes  and  Miller 
Brewing  Co.  for  Miller  High  Life  beer); 
on  strategically-selected  five-minute  news- 
casts in  major  cities,  and  on  a  saturation  spot 
schedule  encompassing  a  total  of  approxi- 
mately 140  stations. 

•  Allocates  advertising  expenditures  of 
about  1.13%  per  dollar  volume  of  sales. 

•  Allots  radio  outlays  of  about  1.02% 
per  dollar  of  volume  sales. 

Clark  Oil  &  Refining  Corp.  broadly 
acknowledges  that  advertising  is  "indispen- 
sable" and  "effective."  The  petroleum  in- 
dustry is  an  intensely  competitive  one  for 
small  independents  and  company  and  agency 
executives  studiously  abstain  from  discuss- 
ing radio  philosophy,  policy,  budget  and 
coverage. 

In  its  1957  financial  report,  shareholders 
were  apprised — in  merely  general  terms — 
of  Clark's  "aggressive  advertising  promotion 
to  support  its  marketing  program.  Con- 
tinuous promotion  and  advertising  are  in- 
dispensable ingredients  in  our  sales  efforts. 
.  .  .  Your  company's  history  has  amply  dem- 
onstrated that  high  quality  products  and 


efficient  and  courteous  service  backed  by 
effective  advertising  create  the  conditions 
for  high  sales  volume." 

But  "indispensable"  and  "effective"  ad- 
vertising to  Clark  has  meant  radio  (save 
for  periodic  newspaper  space  to  herald  new 
stations;  it  uses  little  tv)  ever  since  1954 
when  the  Milwaukee  agency,  Mathisson  & 
Assoc.,  first  recommended  the  medium.  At 
the  outset,  with  Clark's  heavy  expansion 
plans  on  the  drawing  board  and  before 
radio's  resurgence,  the  agency  reportedly 
suggested  saturation  spot  as  the  quickest 
and  most  economical  means  of  priming  the 
profit  pump. 

As  of  Sept.  1  all  Clark  advertising  has 
been  handled  by  Tatham-Laird  Inc.,  Chi- 
cago. While  no  new  advertising  program 
has  been  set,  it's  held  conceivable  Clark 
may  turn,  in  some  measure,  to  tv  in  the 
future. 

The  responsibility  for  directing  Clark  ad- 
vertising is  vested  in  Robert  G.  Atkinson, 
general  manager  of  marketing,  with 
Nick  G.  Takton  in  the  capacity  of  adver- 
tising manager. 

Mathisson  &  Assoc.  this  year  placed  the 
Braves  baseball  business  on  some  40  stations 
(all  but  two  in  Wisconsin)  and  also  Clark's 
newscast-and-spot  schedule  on  three  Chi- 
cago stations — CBS'  WBBM  (through  CBS 
Radio  Spot  Sales),  NBC's  WMAQ  (through 
NBC  Radio  Spot  Sales)  and  Westinghouse 
Broadcasting  Co.'s  WIND  [At  Deadlinb, 
Aug.  4]. 

Under  a  new  five-year  pact  for  broad- 
cast rights  offered  this  year  by  the  Mil- 
waukee Braves  National  League  club,  Clark 
is  spending  about  $200,000  on  baseball  and 
gets  participations  on  each  Braves  broadcast 
over  the  following  full  40-station  regional 
network  (Wisconsin  unless  otherwise  indi- 
cated): 

WHBY  Appleton,  WATW  Ashland, 
WBEL  and  WGEZ  Beloit,  WCHF  Chip- 
pewa Falls,  WEAU  and  WBIZ  Eau  Claire, 
KFIZ  Fond  du  Lac,  WJPG  Green  Bay, 


Page  40    •    October  20,  1958 


Broadcasting 


WCLO  Janesville,  WKTY  La  Crosse,  WLDY 
Ladysmith,  WISC  Madison,  WMAM  Mar- 
inette, WDLP  Marshfield,  WIGM  Med- 
ford,  WEMP  and  WTMJ  Milwaukee, 
WNAM  Neenah,  WOSH  Oshkosh,  WPFP 
Park  Falls,  WSWW  Platteville,  WRDB 
Reedsburg,  WPBT  Rhinelander,  WGMC 
Rice  Lake,  WPRE  Prairie  du  Chien,  WRCO 
Richland  Center,  WTCH  Shawano,  WHBL 
Sheboygan,  WSPT  Stevens  Point,  WDOR 
Sturgeon  Bay,  WDSM  Superior,  WAUX 
Waukesha,  WDUX  Waupaca,  WOSA  Wau- 
sau,  WFHR  Wisconsin  Rapids,  WDHL 
Faribault  (Minn.),  WWCF  Baraboo,  WLIN 
(FM)   Merrill,  WJMS  Ironwood  (Mich.). 

(For  the  sixth  consecutive  year  WEMP 
is  handling  network  arrangements,  including 
lines,  engineering  and  commercials,  while 
feeding  the  network.) 

This  marks  Clark's  third  season  of  par- 
ticipating sponsorship,  the  company  having 
joined  the  original  client,  Miller  Brewing, 
back  in  1956.  (Under  the  new  Braves  pact, 
Clark  will  be  assured  of  seven  consecutive 
years  of  sponsorship  through  1962.)  Clark 
also  will  pick  up  the  tab  for  U.  of  Wisconsin 
football  coverage  this  fall  (for  the  third 
straight  year)  and  until  last  year,  sponsored 
Green  Bay  Packers  pro  football  (both  on 
WEMP)  for  three  seasons. 

Schedules  now  handled  by  Tatham-Laird 
reportedly  include  an  average  of  70  an- 
nouncements per  week  (or  as  many  as  100 
where  Clark  buys  in  two  or  three  sta- 
tions in  a  city)  in  each  of  a  half-dozen  good- 
sized  markets,  plus  about  25  spots  weekly 
in  stations  in  75-85  smaller  cities.  The 
larger  multi-station  markets  include  Min- 
neapolis, Kansas  City,  St.  Paul,  St.  Louis 
and  other  cities.  The  smaller  schedules  are 
divided  in  so-called  non-major  cities  in 
Clark's  distribution  area  that  includes  Wis- 
consin, Illinois,  Minnesota,  Missouri,  North 
Dakota,  Iowa,  Kansas,  Michigan  and  In- 
diana. 

An  indication  of  how  Clark  expands  and 
blankets  the  air  with  saturation  radio  is 
best  typified  by  its  Chicago  experience.  It 
bought  a  refinery  in  Blue  Island  in  that  city 
in  1946  and  poured  millions  of  dollars  into 
its  expansion,  culminating  with  a  $7.2  mil- 
lion project  completed  earlier  this  year.  By 
1954  it  had  entered  the  Chicago  area  start- 
ing with  46  service  stations  and  doubling 
that  total  to  over  a  100  by  this  year. 

It  started  buying  spot  schedules  and  news- 
casts on  key  stations,  geared  to  a  traditional 
pattern  of  key  auto  driving  periods  in  line 
with  its  belief  that  such  placements  reach 
consumers  close  to  the  point-of-sale. 

As  a  result,  Clark  today  runs  a  schedule 
of  15  five-minute  newscasts  on  WBBM's 
weekend  Mai  Bellairs  Show  (music-news- 
sports-weather),  plus  about  35  spots  during 
the  week;  33  announcements  per  week  on 
WMAQ,  and  about  20  five-minute  newscasts 
and  36  spots  each  week  on  WIND.  Without 
deviation,  the  news  shows  and  spots  are 
geared  to  peak  weekday  and  weekend 
driving  periods  (primarily  3-7  p.m.).  The 
same  pattern  is  being  followed  in  other 
large  cities. 

Emory  Clark  and  associates  launched  the 
petroleum  enterprise  with  a  modest  pur- 
chase of  one  service  station  at  W.  Green- 
field and  S.  84th  St.  in  1933,  the  origin  of 

Broadcasting 


MEET  MR.  PLAY-BY-PLAY 


...IN  MILWAUKEE ! 

Take  three  fine  products  like  Clark  Gaso- 
line, Miller  High  Life  Beer  and  Kent 
Cigarettes  who  jointly  sponsor  the  Mil- 
wauke  Braves  Baseball  games;  add  the 
almost  fanatical  interest  of  fans  here  in 
Bravesland;  and  complete  the  picture 
with  strong,  imaginative  Radio  Station 
WEMP  that  can  feed  the  action  to  the 
world.  There  you  have  the  ingredients 
for  spectacular  success  and  I'm  mighty 
proud  to  be  part  of  the  line-up. 
But  the  WEMP  play-by-play  sports  story 
by  no  means  ends  with  the  Braves.  Next 
comes  University  of  Wisconsin  football 
and  they've  got  a  hot  ball  club  this  year 
too.  Then  it's  U.  of  Wisconsin  basketball. 
Yes,  we're  up  front  with  sports  and  with 
the  loyal  audience  this  kind  of  program- 
ming attracts.  Join  our  family  of  adver- 
tisers whose  sales  in  Milwaukee  continue 
to  grow  with  WEMP.  *>T> 


WEM 


1250 


Headley-Reed  Company  —  Representatives 


and  in 

St.  Louis  it's 


KWK 


watts  at 


13  8  O 


October  20,  1958    •    Page  41 


"The  CBS  Television  Network 

commands  6%  larger  average 
nighttime  audiences  than  last  year; 
27%  larger  than  the  second  network; 
29%  larger  than  the  third*. . . 
reaches  the  largest  audiences 
5  out  of  7  nights  a  week*, 
broadcasts  6  of  the  top  10 
nighttime  programs*. . . 
delivered  7  of  the  10 
biggest  audiences 
for  new  program  **  m 
premieres . . 


You  can  draw  any  number  of  conclusions  from  the  earliest  reports 
on  the  new  season,  and  each  of  them  would  make  a  delightful 
success  story  about  the  CBS  Television  Network. 

You  could  say  the  audiences  for  the  Network's  programs  are  larger 
this  year  because  the  total  television  audience  has  grown. 

You  could  say  the  reports  are  the  result  of  sound  program  planning 
coupled  with  an  unprecedented  drive  to  make  the  audience  aware 
of  the  Network's  program  schedule. 

You  could  say  the  Network  is  merely  reaping  the  rewards  of  a 
long-established  reputation  for  creative  program  leadership  and 
that  the  audience  tunes  first  to  its  programs  out  of  sheer  habit. 

You  could  also  say  it  is  far  too  early  in  an  intensely  competitive 
season  to  spot  a  decisive  trend  in  network  leadership. 

Or  you  can  call  it  all  a  happy  accident. 

It  must  be  very  reassuring  to  CBS  Television  Network  advertisers, 


*Trendex,  Oct.  1-7  **Trendex.  Sept.  6-Oct.  7 
(Multi-City  Arbitron  in  general  agrees 
with  Trendex,  but  credits  the  CBS  Television 
Network  with  bigger  audiences,  bigger  leads 
over  other  networks,  and  7  of  the  top  10) 


ADVERTISERS  &  AGENCIES  continued 


WHLI 

THE  VOICE  OF  LONG  ISLAND 


POWERFUL 
WATTS 


reaching  5,500,000  people  .  . . 
at  an  AMAZINGLY  LOW,  LOW 
COST-PER-THOUSAND! 

DELIVERS  THE 
2nd  LARGEST  MARKET 
IN  NEW  YORK  STATE... 

GREATER  LONG  ISLAND 
(NASSAU-SUFFOLK) 


GAS  STATIONS  SALES 
$149,867,000 


"PULSE"  proves  WHLI  HAS  THE 
LARGEST  DAYTIME  AUDIENCE  IN 
THE  MAJOR  LONG  ISLAND  MARKET. 


 ► 10,000  WATTS 

WHLI 


HEMPSTEAD 
IONC  ISLAND.  N.  V. 


AM  1100 

f  m  9i  y 


iM  ma  ^ 


Represented  by  Gill-Perna 


Page  44    •    October  20,  1958 


the  Petco  Corp.,  which  became  Clark  in 
1954.  He  soon  moved  into  Minnesota, 
Missouri,  Illinois  and  other  states,  buying 
properties  for  service  stations  and  storage 
terminals.  Clark  (Petco)  acquired  an  oil  re- 
finery at  Marrero,  La.  (New  Orleans  sub- 
urb), in  1943  and  also  a  river  towboat  and 
barges  to  transport  refined  products  to 
marine  terminals.  The  company  added  the 
suburban-Chicago  Blue  Island  refinery  (lo- 
cated near  the  Calumet-Sag  channel)  in 
1946.  Within  three  years  it  had  100  sta- 
tions in  28  communities. 

The  real  growth  took  place,  however,  in 
1954,  with  stations  increased  from  158  to 
326  by  year's  end.  Through  acquisition 
and  construction  the  total  jumped  to  367 
by  the  end  of  1955,  411  by  1956  and 
480  by  1957,  with  the  bulk  in  Wisconsin, 
Illinois,  Minnesota  and  Missouri.  It  also 
got  into  crude  oil  production,  buying  di- 
rectly from  the  owners  of  oil  leases  or 
from  other  producers.  Today  Clark  sells 
its  Clark's  Super  100  gasoline  at  retail 
through  its  service  stations  and  the  re- 
mainder is  sold  at  wholesale  to  other  com- 
panies, jobbers,  brokers,  wholesalers  and 
retailers;  all  premium  gasoline  comes  from 
its  Blue  Island  refinery  (62%  of  its  product 
is  gasoline).  Thus,  Clark  finds  itself  in  the 
advantageous  position  of  being  able  to  re- 
tail all  its  own  high  octane  gasoline  produc- 
tion. It  is  now  capable  of  turning  out  about 
30,000  barrels  per  day  and  sells  twice  the 
industry  average  among  the  larger  chains. 

As  many  a  motoring  and  home  radio 
listener  well  knows,  Clark  claims  to  offer  its 
Super  100  at  a  cost  lower  than  that  of  five 
other  premium  brands  in  Chicago  or  Mil- 
waukee. Motorists  also  know  that  they  get 
Clark  cash  value  stamps  (a  penny  per  gal- 
lon), with  each  filled  book  worth  $1.10  in 
redemption  value.  They  also  know  that  no 
Clark  station  is  apt  to  be  loaded  down 
with  merchandising  and  other  gimmicks 
but  just  courteous  service  and  premium 
gasoline.  Continuous  high  volume  makes 
it  possible  for  the  company  to  sell  its  prod- 
uct a  penny  or  two  under  that  of  the  larger 
chains  (34.9  cents  in  Milwaukee,  or  halfway 
between  regular  and  ethyl  prices  for  other 
gasolines) . 

Notwithstanding  these  economic  con- 
siderations, Clark's  breezy  radio  commer- 
cials probably  are  more  responsible  for 
bringing  home-bound  motorists  into  Clark 
stations  than  any  other  factor.  After  Math- 
isson  &  Assoc.  inherited  the  Clark  ac- 
count a  few  short  years  ago,  it  got  to  work 
on  a  series  of  jingle  commercials  with 
variations  on  a  common  theme: 

"Clark — Super — 100  gasoline  .  .  . 
"Thousands  say  it's  best. 
"The  largest  selling  independent  gasoline. 
"In  .  .  .  the  middle  west. 
"Fill  up  .  .  .  today;  you'll  know  just  what 
we  mean. 

"By  Clark's  .  .  .  Super  .  .  .  100  gasoline!" 

The  jingles  are  conceived  with  various 
musical  motifs — western,  the  band  march, 
the  sliding  trombones,  the  silky  strings; 
they  also  are  sometimes  seasonal.  The  most 
recent  jingle  is  called  the  "Days  of  the 
Week"  series,  keyed  to  what  any  listener 
might  have  on  tap  that  day.  Samples: 


"It's    Sunday! — It's    Sunday!    Why  not 

take  a  drive? 
"Or  would  you  rather  take  a  snooze? 
"If  you  go  for  a  drive,  here's  the  smooth 

way  to  arrive. 
"Be  sure  the  gasoline  you  choose,  is  .  .  . 
".  .  .  Clark  .  .  .  Super  ...  100  gasoline 

.  .  ."  (etc.)  Or: 
"It's  Monday! — It's  Monday!  A  week  of 

work  ahead. 
"Now  wouldn't  you  rather  lie  around  and 

rest — Yes! 

"If  you  drive  your  car  to  work,  you  can 
make  its  motor  perk. 

"With  the  gasoline  that's  best — May  I 
suggest  .  .  . 

"Clark  .  .  .  Super  .  .  .  100  gasoline," 
(etc.)  Or  still  another: 

"It's  Saturday! — It's  Saturday!  .  .  .  To- 
day you've  got  it  made, 

"Or  back  to  work  would  you  rather  go? — 
No! 

"For  performance  at  its  peak,  every  day 

in  the  week, 
"Get  the  gasoline — with  oh-so-much  go! 
"Clark  .  .  .  Super  ...  100  gasoline,"  etc. 

More  recently  Clark  revamped  its  com- 
mercials to  incorporate  a  new  character, 
Frisby,  in  a  straight-talk  pitch  built  around 
the  popularity  of  the  jingle.  A  colleague 
wants  to  hear  the  jingle  and  is  given  only  a 
few  bars,  with  the  tune  abruptly  cut  off  in 
dead  air. 

Taking  the  recent  five-year  period  of 
Clark's  greatest  growth — and  its  heaviest 
utilization  of  radio  as  an  advertising 
medium — the  financial  sheet  of  sales  and 
income  is  an  impressive  one,  though  gas- 
oline taxes  have  mounted,  too.  It  recorded 
sales  of  $36,795,078  (less  taxes  of  $3,620,- 
413)  in  1953,  $43,516,457  (less  $5,344,- 
748)  in  1954,  $59,031,762  (less  $8,730,- 
895)  in  1955,  $77,730,690  (less  $11,893,394) 
in  1956,  and  $88,046,780  (less  $15,268,22) 
in  1957.  Allowing  for  gasoline  taxes,  it  has 
shown  increasing  sales  registering  $72  mil- 
lion in  1957.  Its  $10  million  sales  gain  in 
1957  over  1956  was  partly  offset  by  a  drop 
in  net  income  (after  taxes)  from  $2,486,021 
to  $1,422,327,  though  total  assets  rose  from 
$25,737,750  to  $28,670,439. 

A  more  recent  report  covering  the  first 
six  months  of  1958  showed  a  dip  in  both 
net  sales  and  earnings,  which  the  company 
ascribed  to  low  prices  on  petroleum  prod- 
ucts, fewer  shipments  of  distillate  oils  and 
non-recurring  costs  in  connection  with  start- 
ing new  Chicago  refining  units.  It  reported 
net  income  of  $226,016  (equal  to  16  cents 
a  share)  on  common  stock,  compared  with 
$692,461  for  that  period  in  1957,  and  net 
sales  of  $34.6  million  as  against  $36.3  mil- 
lion the  first  half  of  last  year. 

Clark  paid  dividends  of  8%  on  common 
stock  in  1956  and  1957  (2%  quarterly), 
continuing  this  program  because  of  the  need 
for  the  reinvestment  of  earnings  in  capital 
expenditures.  A  total  of  1,331,905  shares 
of  common  stock  was  the  only  class  of 
stock  outstanding  as  of  Dec.  31,  1957 — 
shares  owned  by  4,068  stockholders  in  35 
states  and  one  foreign  country  (27,418 
shares  of  common  are  reserved  for  employes' 

Broadcasting 


MEET  THE  NEW 

KFAB 


m 


FARM  DIRECTOR, 

Bruce  Davies 


Bruce  Davies,  our  new  Farm  Director, 
comes  to  KFAB  from  Chicago  where  he  was 
Farm  News  Editor  for  Station  WLS.  Prior  to 
that,  he  was  well  known  in  the  Chicago  area 
through  his  daily  livestock  market  reports 
from  the  Chicago  Stock  Yards. 

In  addition  to  his  daily  radio  broadcasts, 
Bruce  wrote  and  narrated  a  special  television 
market  film  known  as  the  "Chicago  Market 


Report,"  that  was  aired  weekly  on  42  TV 
stations  in  the  Midwest.  At  the  same  time, 
he  originated  and  aired  a  marketcast  daily 
from  the  Stock  Yards  expressly  for  the  Iowa 
Tall  Corn  Network. 

The  large  segment  of  KFAB's  audience, 
vitally  interested  in  agriculture  and  livestock, 
makes  Bruce's  pertinent,  informative  farm 
commentary  a  daily  listening  habit. 


BASIC  NBC  50,000  WATTS 

Affiliated  with  COLOR   TELEVISION  CENTER  (KKMKTKV) 
Represented  by  EDWARD   PETRY    &   CO..  INC. 


Broadcasting 


October  20,  1958    •    Page  45 


WGN-TV  and  WGN-RADIO  continue  to  give  Chicago  audiences 
programs  of  top  quality  .  .  .  presented  with  the  integrity  that  is 
the  WGN  way  of  doing  business.  The  two  programs  listed  at 
right  and  others  scheduled  for  fall  and  winter  have  resulted  from 
a  sincere  desire  on  the  part  of  WGN-TV  and  WGN-RADIO  to 
give  Chicago  better  public  service  programming,  such  as  the 
Northwestern  Reviewing  Stand,  Faith  of  Our  Fathers,  and  the 
many  programs  listed  at  the  bottom  of  the  opposite  page.  Ever- 
widening,  loyal  audiences  guarantee  the  success  of  these  programs. 


m 


WGN-TV 

"TV  Teachers'  College" 

•  First  program  of  its  type. 

•  Presented  through  cooperation  of  the 
Chicago  Board  of  Education. 

•  On  the  air  5  days  a  week...  1/2  hour  programs 
give  in-service  training  for  teachers. 

•  Provides  college  credit. 


WGN- RADIO 


"Illinois  Opera  Guild  Talent  Search" 

>  First  concentrated  effort  to  find  the  best  opera 
talent  in  5-state  Chicagoland  area. 

*  Fall  program  will  present  singers  on  an 
on-the-air  contest,  'live"  from  WGN-RADIO. 

>  Winner  will  receive  a  $1,000  prize  awarded  by 
Illinois  Opera  Guild. 

>  Music  schools,  conservatories,  universities  and 
colleges  cooperating  in  search  for  those  who  '  'intend 
to  pursue  a  serious  musical  career. " 


WGN  and  WGN -TV  Chicago 

441  N.  MICHIGAN  AVENUE     CHICAGO  11,  ILLINOIS 


A  few  of  the  other  regularly  scheduled  Public  Service  Programs  include: 

WGN-TV  —  Faith  of  Our  Fathers,  award  winning  religious  program;  The  Club  House,  in  cooperation 
with  Chicago  Boys  Clubs;  Three  Score  and  Then,  in  cooperation  with  Evanston  Junior  League  and 
Leading  Universities;  Your  Right  to  Say  It,  in  cooperation  with  Northwestern  University;  RFD 
Chicagoland,  in  cooperation  with  leading  agricultural  agencies. 

WGN-RADIO  —  Time  to  Reflect,  with  leading  Chicago  clergymen;  Signal  10,  award  winning  safety 
program  in  cooperation  with  Indiana  State  Police;  Faith  of  Our  Fathers,  from  Rockefeller  Memorial 
Chapel  of  the  University  of  Chicago  (separate  program  from  TV) ;  Northwestern  Reviewing  Stand,  in 
cooperation  with  Northwestern  University;  Magic  of  Music,  in  cooperation  with  American  Conser- 
vatory of  Music;  Milking  Time,  Country  Fair  and  Market  Reports  for  Midwest  farmers  in  a  five 
state  area. 


ADVERTISERS  &  AGENCIES  continued 


F" 


follows  Fads, 
You  can  see  at  a  glance. 

The  newer  they  are, 
The  deeper  his  trance. 

If  you're  selling  Hula  Hoops  or  Pro- 
peller Beanies,  KHJ  Radio,  Los 
Angeles,  isn't  for  you.  You  want  a  sta- 
tion which  programs  for  Fad  Fol- 
lowers. To  keep  them  interested  one 
has  continually  to  invent  some  new 
novelty.  In  broadcasting,  the  unfor- 
tunate result  is  a  constant  change  in 
format. 

While  the  programs  have  changed, 
KHJ  Radio's  objective  has  remained 
the  same  for  more  than  36  years:  to 
produce  results  for  our  advertisers  by 
appealing  to  stable,  mature,  buying 
adults.  KHJ's  "Foreground  Sound" 
delivers  audiences  which  extend  the 
same  loyal  attention  to  both  program 
and  commercial. 

Never  underestimate  the  variety  of 
tastes  that  make  up  America's  2nd 
market.  Here  is  a  medium  pro- 
grammed to  satisfy  them  all  (except 
Fad  Followers) . 


KHJ 

RADIO 

LOS  ANGELES 

1313  North  Vine  Street 
Hollywood  28,  California 
Represented  nationally  by 
H-R  Representatives,  Inc. 


stock  options).  Clark's  net  income  per  share 
of  common  in  1957  was  $1.07. 

Clark's  only  substantial  long-term  debt  is 
a  $4  million  term  loan  approved  by  the 
First  National  Bank  of  Chicago  on  Dec. 
26,  1956,  and  payable  Jan.  1,  1962,  with 
quarterly  sinking  fund  payments  of  $250,- 
000  beginning  this  past  April.  Advertising 
(radio)  is  included  in  "selling,  administra- 
tive and  general  expenses"  which  amounted 
to  $5,794,594  last  year.  Stockholders' 
equity  was  $14,442,658  and  $10.84  per 
share  of  common  stock  at  year's  end. 

The  value  of  Clark  stock  is  illustrated  by 
current  and  previous  quotations  for  local 
over-the-counter  securities.  As  of  last  April 
11,  figures  showed  13%  bid  and  15  asked; 
as  of  Sept.  9,  the  figures  had  jumped  to 
14%  and  16.  And  the  outlook  is  bright 
for  the  remainder  of  1958,  despite  recession 
talk,  because  gasoline  is  necessarily  a  staple. 
Mr.  Clark  confidently  expects  to  hit  the 
$100  million  sales  mark  by  1960.  Says  the 
company: 

"More  than  ever  in  the  post-war  period, 
marketing  is  a  challenging  and  difficult 
undertaking.  Competition  is  intense  and 
any  company  which  is  inefficent  or  relies  on 
obsolete  [retail  marketing]  methods  or 
equipment  will  find  it  increasingly  difficult 
to  increase  or  even  maintain  sales  volume." 

Two  years  ago  when  Standard-Jersey 
bought  out  Pate  Oil  Co.,  Clark's  arch-com- 
petitor, it  grabbed,  in  effect,  an  extra  esti- 
mated 22%  of  the  market  from  the  inde- 
pendents, leaving  Clark  to  scratch  with  other 
indies  for  the  remaining  17%  of  the  gas 
business  not  sewed  up  by  the  larger  oil 
chains.  Utilizing  no  "obsolete"  advertising 
medium,  Clark  looks  as  if  it  will  still  be 
around  to  take  in  its  first  $100  million  in 
annual  sales. 

Texas  Co.  Shopping  at  Networks 
After  Contractual  Rift  With  CBS-TV 

The  Texas  Co.  (Texaco  gasoline  and  other 
petroleum  products),  New  York,  stripped  its 
gears  at  CBS-TV  last  week  and  was  once 
again  coasting  around  the  tv  networks 
shopping  for  new  vehicles  to  carry  its  cur- 
rent advertising  program. 

In  the  process,  CBS-TV  has  lost  a  pro- 
gram package  that  would  have  brought  in 
more  than  $4  million  in  estimated  billing.  It 
was  not  certain  last  week,  however,  on  what 
network  Texas  will  underwrite  its  tv  ad- 
vertising; thus  CBS-TV  may  still  wind  up 
with  some  of  the  billing. 

Not  clear  was  just  what  point  or  points 
kept  Texas  and  CBS-TV  apart.  Cunning- 
ham &  Walsh,  agency  for  the  Texas  Co., 
said  they  failed  to  agree  on  "certain  con- 
tractual matters."  What  was  known:  Texas 
did  not  approve  the  first  hour-long  show  of 
a  series  titled  Man  of  the  Hour  to  be  pro- 
duced by  Nat  Hiken.  In  addition  to  eight 
Man  programs,  Texaco  was  considering 
three  one-hour  specials  and  sponsorship  of 
the  Cotton  Bowl  football  game  on  New 
Year's  Day. 

It  was  learned  that  the  Texas  Co.  now 
plans  to  go  ahead  with  at  least  a  few  specials 
in  the  coming  season  (network  undecided 
as  of  Thursday)  with  the  Cotton  Bowl  spon- 
sorship to  be  decided. 


Page  48 


October  20,  1958 


Bon  Ami  Countersuit 
Filed  Against  W&G 

The  maker  of  Jet  Bon  Ami  turned  a  fine 
spray  of  legal  rebuttal  last  week  in  the 
direction  of  Weiss  &  Geller  Inc.,  hoping 
to  wash  out  the  breach  of  contract  suit  filed 
earlier  this  month  by  its  former  agency  to 
recover  past  and  future  commissions  in  a 
million  dollar  barter  tv  campaign  in  about 
35  markets  through  Guild  Films  Co. 
[Advertisers  &  Agencies,  Oct.  13]. 

Bon  Ami,  now  under  new  management, 
contends  the  agency  did  not  render  service 
which  entitled  it  to  the  commissions  and 
allowed  overcharging  in  the  barter  list,  hence 
the  commissions  too.  But  these  allegations 
are  disputed  by  Weiss  &  Geller  in  a  new 
affidavit  filed  with  the  court  showing  in  de- 
tail services  performed,  overcharges  ad- 
justed and  advice  to  client  that  it  could  have 
bought  better  time  for  less  money  with  cash 
instead  of  barter. 

The  agency  suit,  filed  in  New  York 
Supreme  Court,  seeks  $1 15,000-plus  for 
barter  time  and  film  production  commis- 
sions. The  agency  contends  it  was  fired  by 
Bon  Ami  before  the  time  allowed  by  con- 
tract. 

The  Bon  Ami  counterclaim  asks  $186,- 
300-plus,  including  $150,000  "damages" 
suffered  through  what  it  describes  as  inept 
handling  of  the  barter  campaign  and  the 
remainder  for  commissions  already  paid  the 
agency  and  which,  Bon  Ami  says,  the  agen- 
cy actually  did  not  earn. 

Bon  Ami  holds  that  the  agency  contract 
was  invalid  because  it  was  improperly  nego- 
tiated by  the  corporate  secretary  under 
prior  management.  The  agency  contends 
the  contract  is  valid  until  at  least  June  5, 
1959. 

The  Bon  Ami  counterclaim  further  al- 
leges "upon  information  and  belief"  that 
Max  Geller,  president  of  Weiss  &  Geller, 
and  an  unidentified  "Howard  Lawn"  sought 
to  purchase  Bon  Ami  at  about  the  time 
Weiss  &  Geller  was  retained.  The  Bon 
Ami  response  charges  the  pair  took  an  op- 
tion and  then  forfeited  the  option  when 
the  purchase  was  not  concluded.  Bon  Ami 
states  Mr.  Geller  about  this  time  became  a 
director  of  United  Dye  &  Chemical  Corp. 
(now  Chemoil  Industries  Inc.),  which  at 
that  time  was  the  parent  firm  of  Bon  Ami. 

"Upon  information  and  belief,"  Bon  Ami 
charges  that  the  agreement  alleged  between 
Bon  Ami  and  the  agency  which  "was  born 
out  of  these  facts  and  circumstances  and  as 
a  consequence  thereof  .  .  .  was  fraudulently 
conceived  and  is  therefore  wholly  void  and 
without  any  consideration  whatsoever." 

Dr.  Geller  categorically  denied  Bon  Ami's 
charges  in  a  statement  Friday  morning.  He 
said  he  never  alone  or  in  association  with 
anyone  at  any  time  took  an  option  to  buy 
Bon  Ami,  paid  money  for  same  or  forfeited 
any  option.  He  also  said  "the  issue  here  is 
not  merely  to  determine  the  legal  scope  of 
agency  commissions  ...  but  of  deciding 
here  and  now  whether  agencies  are  to  be  ac- 
corded the  responsibility  and  dignity  due 
them  as  established  business  organizations. 
It's  time  someone  protested  the  shabby  treat- 

Broadcasting 


On  the  surface  many  representative  organizations  appear  the  same. 
It  is  when  you  go  deep  down  within  the  structure  of  a  firm  that  you  find  the 
special  poiver  that  enables  an  organization  to  consistantly  come  up  with  extra  sales. 

Here  this  plus  selling  factor  consists  of  the  group  of  Working  Partners  who 

started  H-R,  and  who  are  still  charting  the  course  of  this  firm,  and  a  carefully  selected 
crew  of  sales-seasoned  veterans  who  know  how  to  navigate  the  channels 

in  which  purchases  of  time  are  being  made.  It  is  this  extra  depth 

FRANK  HEADLEY,  President 

dwight  reed,  Vice-President  of  presentation  experience  and  background  that  gives  us  the  poiver  to 

FRANK  PELLEGRIN,  Vice-President 
PAUL  WEEKS,  Vice-President 


emerge  with  extra  orders  for  our  stations  even  when  the  going  is  rough. 


"We  always  send  a  man  to  do  a  man's  job" 

m  w—m  mmm  mm  mm*  mm*  mmm  mmu  mm*  mmm  mm*  mmm  m  mmm  mmm  mmm  mmm  mmm  mmm  mm*  mmm  mmm  mm 

miVIJlON         NEW  YORK  SAN  FRANCISCO  ATLANTA 

CHICAGO  DALLAS  HOUSTON 

HOLLYWOOD  DETROIT  NEW  ORLEANS 


October  20,  1958     •  Page 


st  new  force  in 


WLOS-TV  offers  the  only  unduplicated  network 
coverage  of  the  Asheville-Greenville-Spartanburg  market. 
And  WLOS-TV  delivers  tremendous  coverage  from  the  South's 
highest  antenna  —  6,098  feet  above  sea  level  atop  Mt.  Pisgah. 

Now,  with  WTVJ's  purchase  of  WLOS-TV,  you 
get  the  same  skilled,  aggressive,  and  experienced 
management  that  has  kept  WTVJ  first  in  South  Florida  for 
10  years.  Watch  WLOS-TV  —  a  new  force 

in  Southeastern  TV! 


southeastern  TV... 


a  major  market  commanding 
national  attention 


425,360  TV  homes 
in  62  counties  of  six 
states  are  delivered 
by  just  one  station 

-  WLOS-  . 
This  immense 
market  deserves 
your  attention  as 
a  top  buy  on  any 
TV  schedule! 

(Data  from  NCS  #3) 


WLOS  -TV 

Unduplicated  ABC  in 
Asheville  •  Greenville  •  Spartanburg 


WLOS  AM-FM 


Represented  by  Peters',  Griffin,  Woodward,  Inc.. 
Southern  Representatives :  James  S.  Ayers  Co. 


ADVERTISERS  &  AGENCIES  continued 


ment  of  agencies  as  whipping  boys  and  door- 
mats .  .  ." 

As  a  basis  for  asking  $150,000  damages 
in  its  counterclaim,  Bon  Ami  charged  be- 
fore the  court:  Weiss  &  Geller's  services  in 
connection  with  the  Bon  Ami  advertising 
programs  and  requirements  "were  entirely 
ineffective  and  unsatisfactory."  Bon  Ami 
claims  Weiss  &  Geller  "failed  to  formulate 
advertising  programs  suitable  to  defend- 
ant's needs,  overcharged  defendant  for  mis- 
cellaneous services,  failed  to  contract  for 
television  time  requested  by  defendant  al- 
though plaintiff  had  represented  that  it  had 
contracted  for  same,  and  failed  to  examine 
the  schedules  of  barter  tv  time  spots  fur- 
nished by  Guild  Films  Co.,  and  the  charges 
made  therefore  to  the  extent  that  defendant 
has  been  subjected  to  overcharges  which  in 
turn  led  to  excessive  billings  by  plaintiff 
for  commissions  on  this  time." 

Meanwhile,  Weiss  &  Geller  put  new  light 
on  its  position  last  week  in  an  affidavit  filed 
with  the  court  in  opposition  to  Bon  Ami's 
motion  for  an  order  to  vacate  a  writ  of  at- 
tachment issued  by  the  court  Sept.  25  freez- 
ing certain  Bon  Ami  bank  deposits  in  Man- 
hattan. The  agency's  media  director,  Max 
Tendrich,  asserts  in  the  affidavit  that  Bon 
Ami  in  fact  did  approve  the  barter  time 
commissions  in  dispute  as  well  as  additional 
billings  for  services  and  materials  rendered 
to  Bon  Ami  "at  its  specific  request." 

The  affidavit  noted  that  when  the  agency 
signed  to  represent  Bon  Ami  under  a  con- 
tract dated  Feb.  5  of  this  year  "it  found  de- 
fendant's advertising  and  financial  affairs  in 
serious  difficulty.  The  defendant  was  in 
default  for  two  months  in  its  payment  to 
Guild  Films  Co.,  as  required  under  its  con- 
tract. Moreover,  the  defendant  had  no  funds 
available  for  the  preparation  and  acquisi- 
tion of  advertising  via  other  media." 

Mr.  Tendrich's  statement  to  the  court  ex- 
plained that  the  Feb.  5  contract  acknowl- 
edged Weiss  &  Geller  was  entitled  to  15% 
commission  on  barter  tv  time  but  that  this 
policy  was  not  initiated  with  this  agreement. 
He  explained  "it  is  the  same  method  of 
compensation"  as  Bon  Ami  used  with  the 
predecessor  agency,  Erwin  Wasey,  Ruth- 
rauff  &  Ryan.  "This  latter  agency  was  paid 
at  the  rate  of  17.65%  of  the  cost"  to  Bon 
Ami  "of  the  said  barter  tv  time  controlled 
by  defendant  as  advertising  compensation." 

As  to  Bon  Ami's  charge  that  Weiss  & 
Geller  rendered  no  service  or  ineffective 
service  in  connection  with  the  barter  cam- 
paign and  allowed  overcharges,  the  agency's 
affidavit  presented  exhibits  of  letters  and 
agency-client  conference  reports  held  to 
show  that  the  agency  (1)  analyzed  the  cur- 
rent sales  situation  of  Bon  Ami,  (2)  formu- 
lated complete  marketing  plans  for  the 
future,  (3)  analyzed  the  available  barter  tv 
time  with  a  view  toward  choosing  those 
time  spots  which  would  be  most  beneficial 
to  defendant,  (4)  negotiated  on  many  occa- 
sions directly  with  Guild  Films  for  the  right 
to  receive  better  tv  spots,  (5)  made  frequent 
trips  directly  to  tv  stations  airing  the  barter 
spots,  (6)  obtained  merchandising  support 
from  barter  tv  stations  although  such  prac- 
tice is  unusual,  (7)  submitted  to  Bon  Ami 
timely  memoranda  covering  all  of  these 
activities  and  (9)  found  overcharges  in  the 

Page  52    •    October  20,  1958 


schedules  "which  it  called  to  the  attention" 
of  both  Bon  Ami  and  Guild  Films  and 
"which  overcharges  were  subsequently  ad- 
justed." 

Also  among  the  exhibits  filed  with  the 
court  is  a  memorandum  from  the  Bon  Ami 
account  group  to  Dr.  Geller  recounting  his 
personal  efforts  in  renegotiating  the  Guild 
Films  contract  "to  Bon  Ami's  benefit" 
through  reduction  of  the  barter  tv  obliga- 
tions from  $40,000  monthly  for  five  years 
to  $2,000  monthly  for  one  year. 

Another  exhibit  the  agency  filed  with  the 
court  was  a  letter  by  Mr.  Tendrich  to  Bon 
Ami  dated  June  12  purporting  to  show  an 


Profiling  color  tv  set  owners  as  a  market 
of  influentials,  albeit  limited  in  number, 
NBC-TV  and  BBDO  last  week  gave  wing  to 
a  new  campaign  on  behalf  of  the  multi-hued 
medium.  The  object:  to  evaluate  the  market 
for  a  wide  variety  of  advertisers  and  to 
stimulate  interest  among  advertisers  and  the 
public  alike. 

The  profile  is  documented  in  the  first 
formal  report  by  the  network  and  agency  in 
their  continuing  joint  "Colortown,  USA" 
project,  conducted  for  more  than  3V£  years 
at  an  estimated  shared  cost  of  $100,000 
[Closed  Circuit,  Oct.  13]. 

Findings  were  reviewed  at  a  news  con- 
ference in  New  York  last  week  by  Hugh  M. 
Beville,  vice  president,  NBC  planning  and 
research,  and  Ben  Gadalecia,  vice  president 
of  research  for  BBDO.  They  include: 

•  Color  set  owners  are  in  the  higher  in- 
come brackets.  Of  color  owners,  65%  have 
incomes  over  $7,500  contrasted  to  17% 
of  the  cross-section  panel.  Out  of  every  10 
color  set  owners,  four  have  annual  incomes 
of  $10,000  or  more,  and  eight  also  own  their 
own  homes  (primarily  single-family). 

Note  the  report  authors:  "This  fact 
[home-ownership],  which  of  itself  reflects 
higher  income,  makes  the  color  set  owner 
a  prime  prospect  for  a  wide  variety  of  goods 
and  services." 

•  They  are  more  eager  to  try  new  prod- 
ucts. Half  of  the  color  receiver  owners 
said  they  like  to  try  new  products  as  soon 
as  they  come  on  the  market.  But  62%  of 
the  black-and-white  owners  (control  cross- 
section  sample  made  up  of  4,000  families) 
said  they  liked  to  wait  until  others  had  ex- 
perience with  the  products. 

•  First-time  color  set  buyers  are  pretty 
much  the  "same  kind  of  people"  who  first 
bought  monochrome  sets.  In  checking  out 
set  owners,  interviewers  found  37%  of  color 
owners  bought  their  first  tv  sets  in  1948  or 
even  before,  contrasted  to  only  15%  of 
black-and-white  owners.  By  1951  (break- 
through year  in  monochrome  sales),  72% 
of  the  owners   already  owned  receivers. 

•  Color  owners  are  better  educated  than 
average  citizens.  Ratio  of  college  graduates 
or  some  college  training  was  4  out  of  10 
for  color  owners.  Half  of  the  household 
heads  work  in  executive  capacities,  are  pro- 
fessionals or  own  their  businesses. 


overcharge  on  barter  billings  during  April 
for  Youngstown,  Ohio.  The  letter  said  the 
invoice  of  $1,029.08  should  be  $952.  It  also 
noted  that  if  the  time  had  been  purchased 
"through  normal  channels"  it  would  have 
cost  $450. 

WXIX  (TV)  Not  on  Barter  List 

In  the  list  of  35  barter  stations  published 
last  week  (Advertisers  &  Agencies,  Oct. 
13)  WXIX  (TV)  Milwaukee  was  erroneously 
identified  as  one  of  the  outlets  claimed  to  be 
lined  up  for  the  Guild-Bon  Ami  contract. 
Milwaukee  station  listed  in  the  court  exhibit 
should  have  been  WITI-TV  Milwaukee. 


•  Color  set  owners  are  important  sources 
of  "personal  influence."  They  are  more  ac- 
tive in  the  community,  entertain  and  are 
entertained  more,  belong  to  more  social 
clubs  than  black-and-white  set  owners  and 
are  twice  as  likely  to  belong  to  a  civic  or 
social  service  group  and  take  active  part  in 
political  groups  and  volunteer  groups. 

•  The  color  set  owners  are  "enthusiastic" 
about  color  tv,  90%  checking  off  the  first 
answer  when  asked  if  they  rated  their  en- 
joyment as  "very  much,  fairly  well  or  very 
little."  Additionally,  99%  say  their  sets 
perform  as  well  as  or  better  than  expected. 

According  to  the  report's  authors,  the 
purpose  of  the  study  in  the  "early  stage  of 
color  tv  penetration"  (estimates  vary  but  it 
is  reported  that  320,000  color  sets  were  in 
circulation  as  of  July  1)  was  "to  determine 
whether  or  not  there  were  distinguishing 
characteristics  which  set  these  first  buyers 
apart  from  their  fellows." 


HIDDEN  CITY 

What  and  where  is  Colortown? 

It  really  exists,  says  NBC-TV  and 
BBDO  executives,  but  its  identity  is 
not  being  revealed  in  fear  of  special 
promotions  warping  network-agency 
intentions.  Colortown  is  a  "respect- 
ably-sized" city  with  over  200,000 
population,  ranking  in  the  top  50 
markets  and  located  "somewhere  in 
the  Midwest."  It  has  three  tv  sta- 
tions telecasting  color,  including  an 
NBC  affiliate,  a  CBS  affiliate  and  an 
independent  outlet.  If  any  other  sta- 
tions are  in  the  market  they  are  not 
color-equipped.  The  CBS  affiliate  pro- 
grams only  network  color,  the  NBC 
outlet — both  network  and  locally- 
originated  color,  the  independent — 
some  local  color.  Apparently  the  color 
set  count  is  not  high  because  research- 
ers had  to  comb  dealer  and  distribu- 
tor lists  for  color  owners  to  build  a 
color  tv  family  panel  to  an  acceptable 
328  from  which  to  compare  findings 
against  a  4,000  family  probability 
sample  base  (a  control  group  of  mon- 
ochrome set  owners). 


Broadcasting 


NBC,  BBDO  CHART  COLOR  MARKET 

•  Colortown  report  finds  it  well-heeled,  influential 

•  Study  seeks  to  stimulate  both  advertisers  and  public 


Up  a  tree  about 
Christmas  programming? 


Here's  an  outstanding  collection  of  original 
scripts  and  the  world's  finest  secular  and  tra- 
ditional religious  music  in  one  complete  low- 
cost  package  .  .  .  it's 


SESACs 

SPIRIT  OF  CHRISTMAS 
SERIES 


You'll  receive  13  quarter-hour  scripts  which  have  a  fresh  approach 
to  Christmas  programming.  As  a  bonus  there  are  three  additional 
15  minute  kiddie-holiday  shows  making  a  total  of  16  script  shows 
with  strong  listener  appeal. 


Featuring  traditional  carols,  hymns,  and  other  religious 
selections  and  popular  classical  favorites  performed  by: 

TRINITY  CHOIR  OF  ST.  PAUL'S  CHAPEL 
ALFREDO  ANTON  INI  AND  HIS  ORCHESTRA 
WILLIAM  WIRGES  AT  THE  CONSOLE 
NEW  WORLD  SYMPHONY  ORCHESTRA 
THE  CRUSADERS  QUARTET 
CHOIR  GIRL  TRIO 
CARILLON  AND  ORGAN 


Complete  Package...  $49.50 

For  sample  show, 
or  to  order  now — 


MAIL  ATTACHED  COUPON 


SESAC  INC 


The  Coliseum  Tower 
10  Columbus  Circle 
New  York  19,  N.  Y. 


A  CHRISTMAS  FABLE 

A  WORLD  OF  CHRISTMAS  TRADITIONS 

THE  MUSIC  OF  CHRISTMAS 

FROM  ST.  NICK  TO  SANTA 

TWELFTH  NIGHT 

THE  CHRISTMAS  TREE 

A  CHRISTMAS  FEAST 

THE  CHRISTMAS  ROOM 


THE  SONGS  OF  CHRISTMAS 
AN  OLD  FASHIONED  CHRISTMAS 
CHRISTMAS  IN  AMERICA 
DECK  THE  HALLS 
CHRISTMAS  GREETINGS 
SYMBOLS  OF  CHRISTMAS 
A  TREE  FOR  SUZY 
THE  CHRISTMAS  SPIRIT 


SESACs  "Spirit  of  Christmas"  series  will  make  holiday  programming 
easier  and  more  rewarding.  In  addition  to  the  13  basic  scripts  and 
the  3  bonus  children's  scripts,  there  are  over  100  superb  selections 
from  the  SESAC  Transcribed  Library  .  .  .  recorded  on  high-fidelity 
16-inch  ET's.  Wonderful  Christmas  programming  on  both  adult  and 
children's  listening  level. 


SESAC  INC. 

10  Columbus  Circle 

New  York  19,  N.  Y. 

Gentlemen: 

(  )  Kindly  enter  my  order  (check  enclosed)  for  SESACs  "Spirit  of 
Christmas"  series  at  $49.50  complete. 

(  )  Send  me  audition  disc  and  script.  I  understand  there  will  be  no 
charge  if  I  return  both  to  SESAC  within  30  days  in  the  event  I  do 
not  wish  to  order  the  series 


Name  &  Title 
Call  Letters  .  .  . 

Address   

City   


Zone    State 


Broadcasting 


October  20,  1958    •    Page  53 


We're 
weighing 
in 

in  TOLEDO 

ABC  Television's  adding  still  more  weight  in 
Ohio!  Now  we're  in  Toledo— which  means 
we  have  seven*,  live  affiliates  in  the 
Buckeye  State  alone.  Sunday,  October 
26,  is  the  day  we'll  be  officially  open- 
ing WSPD,  Channel  13.  With  the 
addition  of  Toledo,  ABC-TV  adver- 
tisers will  be  reaching  another 
330,300  homes ...  in  a  booming 
market  with  an  effective  buying  in- 
come of  over  one  billion  dollars.  It 
raises  ABC  Television's  total  line-up 
of  major  affiliates  to  a  spanking  86. 
And  gives  the  network  85.2%  coverage 
of  the  U.  S.— 94.9%  if  you  count  delayed 
broadcasts.  Let  ABC-TV  throw  its 
weight  behind  your  product ! 

*Akron,  Cincinnati,  Cleveland,  Columbus, 
Dayton,  Toledo,  Youngstown. 


ADVERTISERS  S  AGENCIES  continued 

TV  NETWORKS  RING  TILL  LOUDEST 
FOR  Y&R  IN  FIRST  HALF  OF  1958 


Young  &  Rubicam,  J.  Walter  Thompson 
Co.  and  Ted  Bates  &  Co.  ran  1-2-3  in 
volume  of  gross  time  billings  placed  with 
the  three  television  networks  during  the 
first  six  months  of  1958. 

This  ranking  was  shown  last  week  in  an 
analysis  prepared  by  researchers  generally 
acknowledged  as  competent  but  who  asked 


for  anonymity.  The  study  was  based  on 
figures  compiled  by  LNA-BAR  for  its  sub- 
scribers. 

A  total  of  109  agencies  placed  network 
time  during  the  six-month  period,  according 
to  the  analysis. 

It  breaks  down  the  gross  time  billings 
placed  by  each  agency  on  each  network. 


It  does  not  include  expenditures  for  talent 
and  production. 

No.  1  agency  on  ABC-TV  in  terms  of 
gross  time  billings  was  Young  &  Rubicam, 
followed  by  Grant  Adv.  and  McCann- 
Erickson.  On  CBS-TV  the  leaders  were 
Bates,  BBDO  and  Y&R.  The  top  three  on 
NBC-TV  were  Thompson,  Dancer-Fitz- 
gerald-Sample and  Benton  &  Bowles. 

The  complete  list  (in  thousand  dollar 
units)  follows: 


Gross 

Rank            AGENCY  Billings 

1  young  &  rubicam  $  26,174 

2  j.  walter  thompson  24,941 

3  ted  bates  &  co.  23,060 

4  benton  &  bowles  18,053 

5  bbdo  17,865 

6  dancer-fitzgerald- 
SAMPLE  14,739 

7  LEO  BURNETT  CO.  14,464 

8  MC  CANN-ERICKSON  13,872 

9  WILLIAM   ESTY  CO.  7,761 

10  COMPTON  ADV.  7,574 

11  KENYON  &  ECKHARDT  6,262 

12  GRANT  ADV.  6,125 

13  FOOTE,  CONE  & 

BELDING  5,339 

14  LENNEN   &  NEWELL  5,034 

15  CAMPBELL  EWALD  5,028 

16  PARKSON  ADV.  AGENCY  4,974 

17  SULLIVAN,  STAUFFER, 

COLWELL  &  BAYLES  4,888 

18  NORTH   ADV.  4,036 

19  BRYAN  HOUSTON  3,491 

20  NEEDHAM,   LOUIS  & 

BRORBY  3,455 

21  N.W.  AYER  &  SON  3,359 

22  CAMPBELL-MITHUN  2,950 

23  MAXON   INC.  2,912 

24  GEOFFREY  WADE  ADV.  2,752 

25  GREY  ADV.  2,578 

26  WARWICK  &  LEGLER  2,438 

27  TATHAM-LAIRD  2,437 

28  D.  P.  BROTHER  &  CO.  2,284 

29  ERWIN  WASEY,  RUTH- 

RAUFF  &  RYAN  2,238 

30  MAC  MANUS,  JOHN  & 

ADAMS  2,045 

31  REACH,   MC  CLINTON 

&  co.  1,975 

32  GARDNER  ADV.  1 ,960 

33  KUDNER  AGENCY  1,947 

34  GUILD,  BASCOMB  & 

BONFIGLI  1,856 

35  EDWARD  H.  WEISS  1,840 

36  DOYLE  DANE  BERNBACH  1,786 

37  RAYMOND  SPECTOR 

CO.  1,654 

38  WHERRY,  BAKER  & 

TILDEN  1 ,562 

39  FULLER  &  SMITH  & 

ROSS  1,542 

40  DOHERTY,  CLIFFORD, 

STEERS  &  SHENFIELD  1,468 

41  NORMAN,  CRAIG  & 

KUMMEL  1,359 

42  OGILVY,  BENSON  & 

MATHER  1 ,227 

43  FLETCHER  D.  RICHARDS  1,137 

44  C.  L.  MILLER  CO.  1,025 

45  KNOX  REEVES  ADV.  1 ,006 

46  C.  J.  LA  ROCHE  &  CO.  941 

47  CUNNINGHAM  & 

WALSH  934 

48  HENRY  EISEN  898 

49  D'ARCY  ADV.  875 

50  SWEENEY  &  JAMES  851 

51  CLINTON  E.  FRANK  807 

52  ANDERSON-MC  CON- 
NELL,  adv.  787 

53  PECK  ADV.  AGENCY  664 

54  J.  M.  MATHES  644 


(Add  $000) 


ABC 
6,827 
3,255 
1,280 
488 
855 

2,766 
2,954 
3,531 
1,374 
774 
1,274 
5,603 

101 

125 
1,554 


76 


1,076 


1,570 
761 

958 
686 


663 
1,052 

1,856 


459 


822 
1,137 

936 
596 


898 
35 
851 
807 

666 

134 


CBS 
$  11,327 

8,336 
17,307 

8,458 
12,216 

2,412 
11,166 
5,614 
4,774 
4,650 
1,547 
464 

2,706 
3,250 
550 
1,518 

497 
1,964 
3,491 

310 
298 
2,394 
532 


2,438 
541 
1,252 

1,834 

246 

1,975 
1,297 


1,744 
137 


1,562 
812 
344 


405 
49 


819 
814 


105 
169 


NBC 
8,020 
13,350 
4,473 
9,107 
4,794 

9,561 
344 
4,727 
1,613 
2,150 
3,441 
58 

2,532 
1,659 
2,924 
3,456 

4,315 
2,072 


3,145 
1,985 
556 
2,380 
1,182 
1,817 

938 
346 

404 

1,799 


895 

96 
1,649 

1,654 


730 
665 
1,359 


1,025 
21 
345 

115 

26 


121 
559 
341 


Gross 

Rank  agency  Billings 

55  WALTER  F.  BENNETT 

&  co.  529 

56  PRODUCT  SERVICES  501 

57  MATHISSON  &  ASSOC.  469 

58  MORSE  INTERNATIONAL  429 

59  DONAHUE  &  COE  428 

60  EMIL  MOGUL  CO.  425 

61  HICKS  &  GREIST  421 

62  LAWRENCE  C. 

GUMBINNER    ADV.  407 

63  WESLEY   ASSOC.  362 

64  RUSSELL  M.  SEEDS  345 

65  GORDON  BEST  CO.  295 

66  JOHN  W.  SHAW  ADV.  295 

67  RICHARD  K.  MANOFF  267 

68  DOREMUS  ESHELMAN  244 

69  PERRIN-PAUS  CO.  232 

70  CRAMER-KRASSELT  CO.  220 

71  BUCHANAN  &  CO.  203 

72  GEORGE  H.  HARTMAN 

CO.  199 

73  LAMBERT  &  FEASLEY  186 

74  HONIG-COOPER  CO.  185 

75  EARLE  LUDGIN  &  CO.  167 

76  W.  B.  DONER  &  CO.  159 

77  COHEN   &   ALESHTRE  155 

78  THE  JOSEPH  KATZ  CO.  154 

79  BOZELL  &  JACOBS  145 

80  FAIRFAX  INC.  144 

81  H.  B.  HUMPHREY,  ALLEY 

&  RICHARDS  140 

82  CARSON -ROBERTS  136 

83  HENRI,  HURST  & 

MCDONALD  128 

84  EVANS  &   ASSOC.  125 

85  FITZGERALD  ADV.  108 

86  LYNN  BAKER  INC.  101 

87  GARFIELD  LINN  CO.  87 

88  BOTSFORD,  CONSTAN- 

TINE  &  GARDNER  70 

89  SACKHEIM,  MAXWELL 

&  CO.  69 

90  LANG,  FISHER  & 

STASHOWER  56 

91  PARIS  &  PEART  49 

92  HAROLD   CABOT   CO.  48 

93  ZIMMER,  KELLER  & 

CALVERT  44 

94  BIRMINGHAM,  CASTLE- 
MAN,  PIERCE  43 

95  L.  W.  FROHLICH  &  CO.  43 

96  BADGER  &  BROWNING 

&  PARCKEER  28 

97  JAMES  S.  BEATTIE  ADV. 

AGENCY  26 

98  GORE  SMITH  GREEN- 
LAND INC.  24 

99  HOLST  &  MALE  19 

100  OLIAN  &  BRONNER  15 

101  MAC  DONALD-COOK  14 

102  MUENCH  C.  WENDEL 

&  CO.  10 

103  WAYNE,  TUCKER  &  CO. 

104  STORM  ADV.  CO.  6 

105  SUTHERLAND  ABBOTT  6 

106  HOCKADAY   ASSN.  5 

107  LUSTIG  ADV.  3 

108  JEROME  O'LEARY  ADV.  3 

109  SMITH  GREENLAND  CO.  3 

TOTAL  $283,071 

%  100.0 


(Add  $000) 
ABC 


529 


469 


428 


407 
17 


CBS 


429 


289 
290 


NBC 


138 


203 
199 


167 


154 
145 


136 

87 
125 


101 


49 


44 


43 


26 


$51,618  $124,047 
18.2  43.8 


501 


425 
421 


56 
345 
5 

295 
129 
244 
232 
220 


186 
185 

159 
155 


144 
140 

41 
108 
87 
70 
69 
56 
48 

43 
28 


24 
19 
15 
14 

10 

6 
6 

5 
3 
3 
3 

$107,406 
38.0 


Page  56    •    October  20,  1958 


Broadcasting 


1 


TAMPA-ST.  PETERSBURG 

•  •  •  market  on  the  move! 

Tampa-St.  Petersburg  is  now  one  of  the  nation's 
top  markets  —  30th  in  retail  sales,  29th  in  drug 
sales,  27th  in  automotive  sales!  And  you  dominate 
this  growing,  industrialized  market  with  WTVT  — 
first  in  total  share  of  audience,  10  of  the  15  top-rated 
shows,  and  first  in  news,  sports,  and  local  programs! 

(Data  from  Sales  Management  and  June  ARB) 


Station  on  the  move 

WTVT 

TAMPA-ST*  PETERSBURG 

See  your  Katz  man 


Broadcasting 


October  20,  1958    •    Page  57 


4 


ADVERTISERS  S  AGENCIES  continued 


RCA  STEREOCAST  POINTS  UP  TREND 


3A8CA5T  CHfCMaiG  OQUf. 


u$BC 


More  national  advertisers  and  their  agen- 
cies are  giving  attention  to  stereophonic 
broadcasting — through  the  fm  sound  of 
television  along  with  am  radio. 

Several  are  buying  the  idea,  giving  an 
immediate  boost,  to  agency  broadcast  billing 
and  breathing  more  entertainment  program 
life  back  into  network  radio  via  the  team 
act  with  sister  network  tv. 

Certain  agency  authorities  see  in  this 
trend  a  possible  new  avenue  of  entertain- 
ment for  the  U.  S.  audience  using  both 
broadcast  facilities. 

Latest  advertiser  to  make  the  stereo- 
phonic plunge  (and  buying  network  radio 
to  do  it)  is  RCA  through  its  agency,  Kenyon 
&  Eckhardt,  New  York,  and  in  typical  RCA 
fashion,  this  sponsor  will  enter  in  a  grand 
way  tomorrow  night  (Oct.  21)  on  the 
George  Gobel  Show  (NBC-TV,  8-9  p.m.). 

Another  national  advertiser — American 
Telephone  &  Telegraph — after  the  first  of 
next  year  may  sponsor  a  stereophonic  broad- 
cast, and  it,  too,  would  have  to  add  a  net- 
work radio  purchase  for  the  program.  AT&T, 
through  N.  W.  Ayer,  is  underwriting  four 
one-hour  tv  specials  to  start  in  January,  one 
of  these  being  the  possible  stereophonic 
broadcast  which  would  be  on  NBC  radio 
as  well  as  NBC-TV  on  which  the  specials 
have  been  placed. 

Plymouth  Div.  of  Chrysler  Corp.  started 
stereocasting  The  Plymouth  Show,  Starring 
Lawrence  Welk  on  ABC-TV  and  (on  ABC 
Radio)  in  five  cities  on  Sept.  10,  later  ex- 
tending the  am  simultaneous  transmission 
to  seven  cities  and  on  Oct.  1  had  added  75 
cities  through  the  network's  facilities.  In 
Plymouth's  case,  however,  the  radio  lineup 
(it  uses  the  entire  ABC  Radio  list  of  affiliates 
for  the  program)  exceeds  the  telecast.  Grant 
Adv.  is  the  agency. 

•  NBC  has  used  fm  and  am  radio  to 
demonstrate  stereophonic  broadcasting  on 
Telephone  Hour  and  Bert  Parks'  Bandstand 
on  July  1  and  July  14,  respectively,  and 
numerous  fm-am  stereo  broadcasts  have 
been  conducted  and  are  on  the  air  now 
throughout  the  U.  S.  through  local  radio 
facilities. 

RCA  corporate  services  as  an  advertiser 
has  merged  two  distinct  and  important  con- 
sumer products  in  its  stereophonic  promo- 
tion via  Gobel.  RCA  is  selling  color  tele- 
vision and  stereophonic  equipment  and  discs. 

A  result  of  about  seven  months  of  plan- 
ning by  RCA  and  K&E,  the  promotion  that 
encompasses  a  full  tv  network,  radio  net- 
work, a  national  magazine  (Tv  Guide)  and 
dealers  throughout  the  country,  the  special 
show  ought  to  draw  40-50  million  people, 
a  wide  audience  for  the  manufacturer  of 
color  television  and  stereophonic  sets  and 
stereophonic  discs. 

As  part  of  the  show,  George  Gobel  and 
dancers  will  "freeze"  for  about  one  minute 
at  the  scene  portrayed  in  a  photograph  con- 
tained in  the  Oct.  18  Tv  Guide  advertise- 
ment gatefold.  It's  estimated  nearly  7  million 
families  will  have  copies  and  will  be  asked 
at  that  time  to  place  the  color  photograph 
over  the  bottom  half  of  their  21 -inch  mono- 
chrome tv  screen.  The  ad  placed  against 

Page  58    •    October  20,  1958 


the  screen  will  show  the  contrast  of  color. 

It  is  believed  that  RCA  will  obtain  the 
largest  audience  in  history  for  the  stereo- 
phonic sound  demonstration.  The  stereocast 
will  be  available  to  109  cities  (also  in  mon- 
aural sound  on  tv  alone  in  some  40  cities 
and  on  radio  alone  in  about  80  cities). 

From  the  studio  in  Burbank,  Calif.,  one 
set  of  sound  signals  picked  up  by  a  micro- 
phone on  one  side  of  the  stage  will  be  trans- 
mitted over  the  tv  audio  (fm)  channel;  an- 
other set  picked  up  by  another  mike  at  the 
opposite  side  of  the  stage  will  be  carried 
separately  over  the  radio  sound  (am)  chan- 
nel. When  heard  in  combination,  with  the 
viewer  placing  his  am  radio  about  eight 
feet  to  the  right  of  the  tv  set,  the  program 
has  a  stereo  effect.  To  assure  simultaneous 
reception,  special  high-speed  radio  lines  were 
installed  parallel  to  the  route  of  the  tv  lines. 

RCA  sought  wide  advance  exposure  of  the 
"color-stereo"  broadcast.  Plugs  were  placed 
on  both  tv  and  radio  network  programs, 
Tv  Guide,  tv  spots  and  certain  ads  men- 
tioned the  program,  RCA's  tv  commercials 
on  other  network  shows  referred  to  it,  while 
NBC  sent  out  air  promotion  kits,  Monitor 
on  NBC  Radio  ran  tapes  featuring  Mr.  Gobel 
this  past  weekend  and  newspaper  advertis- 
ing backed  the  campaign.  (Tv  Guide,  for 
example,  supported  the  simulcast  with  full 
page  advertisements  in  the  New  York  Times, 
the  Chicago  Tribune  and  the  Los  Angeles 
Times,  RCA  taking  tune-in  ads  in  all  Tren- 
dex  cities  to  acquaint  viewers  with  the  show.) 

Will  RCA  repeat  this  super-promotion? 
RCA  and  K&E  officials  admit  they  may — 
if  this  one  gets  standout  reaction  among 
dealers  (dealers  throughout  the  country  are 
to  hold  "Gobel  parties"  that  night  in  show- 
rooms, rented  halls  and  even  in  tv  studios). 


TV-TEAR-SHEETS',.. 


THE  new  monitoring  system  developed  by 
U.S.  Broadcast  Checking  Corp.,  which  em- 
ploys automation,  shows  the  video  portion 
of  a  commercial,  time  and  audio  script. 

Automated  Monitoring 
Offered  by  New  Firm 

The  establishment  of  a  radio-tv  monitor- 
ing service,  supported  by  a  group  of  adver- 
tising agency  and  advertiser  executives,  was 
announced  last  week  by  Allan  Goldenthal. 
president  of  the  new  U.S.  Broadcast  Check- 
ing Corp..  New  York,  who  called  the  sys- 
tem "foolproof." 

Mr.  Goldenthal  said  that  the  monitoring 
system  is  "low-cost"  and  automatic  and  is 
being  backed  financially  by  a  group  of 
executives,  including  Brown  Bolte.  president 
of  Sullivan.  Stauffer.  Colwell  &  Bayles, 
New  York,  and  William  Lasdon,  a  director 
of  the  Warner-Lambert  Pharmaceutical 
Co.,   Morris   Plains,  N.J.,   whom  he  de- 


ACTIVITY 


HOW  PEOPLE  SPEND  THEIR  TIME 


NOTE:  The  Sindlinger  interviewing  week  runs  Saturday  through  Friday,  with  ques- 
tions on  the  basis  of  "yesterday."  Thus,  the  "Activity"  week  is  Friday  through 
Thursday. 

There  were  125,766,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Oct.  3-Oct.  9.  This  is  how  they  spent  their  time: 

72.8%  (  91,558,000)  spent  1,901.6  million  hoursf    watching  television 

58.0%  (  72,944,000)  spent  1,079.6  million  hours    listening  to  radio 

83.4%  (104,889,000)  spent    421.7  million  hours    reading  newspapers 

33.8%  (  42,509,000)  spent     194.8  million  hours   reading  magazines 

26.2%  (  32,951,000)  spent    408.9  million  hours    .    watching  movies  on  tv 
26.4%  (  33,184,000)  spent     137.7  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an  average 

da*  AH  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Oct.  1,  Sindlinger  data  shows:  (1)  111,385,000 
people  over  12  years  of  age  have  access  to  tv  (88.6%  of  the  people  in  that  age 
group);  (2)  43,132,000  households  with  tv;  (3)  47,491,000  tv  sets  in  use  in  U.  S. 


Broadcasting 


Only  WCCO  RadiO  delivers..  .     MORE  LISTENERS  in  the  rural  Northwest  than  all 

other  Minneapolis-St.  Paul  stations  combined!  t 

MORE  MARKET  .  .  .  231,900  farm  families  throughout  114  basic  area 
counties  of  Minnesota,  Wisconsin,  Iowa,  and  South  Dakota  who  enjoy 
a  gross  annual  income  of  $1.7  billion. 

MORE  ACCEPTANCE  through  the  helping  hand  of  vital  farm,  weather, 
and  market  information  provided  by  Maynard  Speece  and  Jim  Hill  on  50 
programs  every  week.  Only  Twin  Cities  station  with  a  complete  farm  service 
department.  Call  or  write  for  full  facts. 


WCCO 


*  Nothing  sells  like  acceptance  .  .  .  ^  ^^^^^^  Radio 


MINNEAPOLIS  •  ST.  PAUL 

The  Northwest's  Only  50,000-Watt  1-A  Clear  Channel  Station 
Represented  by  CBS  Radio  Spot  Sales 

t  Nielsen  Station  Index,  July-Aug.,  1958  /  Station  Total,  6:00  AM-Midnight,  7-day  week. 
Audience  in  vast  Northwest  beyond  Twin  Cities  Metro  Area 


ADVERTISERS  &  AGENCIES  continued 


scribed  as  "major  stockholders."  He  ac- 
knowledged that  other  executives  have  in- 
vested in  the  company  but  said  they  have 
not  authorized  disclosure  of  their  names  at 
this  time. 

The  system  is  called  "monitoring  by 
automation,"  and,  according  to  Mr. 
Goldenthal,  involves  electronic  equipment, 
capable  of  photographing,  recording  and 
reproducing  tv  and  radio  programs,  espe- 
cially commercials,  on  a  round-the-clock 
basis.  Clients  will  receive  the  patented  "tear 
sheet"  (see  accompanying  photo)  which 
lists  commercial  times,  a  35  mm  photo  of 
the  tv  scene,  and  the  audio  script. 

Mr.  Goldenthal  said  the  system  now  is 
available  in  the  New  York  area  and  within 
two  weeks  will  be  offered  in  Buffalo,  Dallas, 
Kansas  City,  Pittsburgh,  Los  Angeles,  Cin- 
cinnati, Baltimore  and  Denver.  He  added 
that  coverage  in  50  markets  is  planned 
by  Jan.  1,  1959. 

Among  the  clients  already  signed  for  the 
service,  Mr.  Goldenthal  said,  are  Ted  Bates 
&  Co.,  Sullivan,  Stauffer,  Colwell  &  Bayles, 
Pittsburgh  Plate  Glass  Co.,  Allied  Chemical 
&  Dye  Corp.  and  Vanderbilt  Tire  Co. 

The  basic  cost  is  $10  for  monitoring  a 
one-minute  tv  commercial,  including  a 
four-page  "tv  tear  sheet,"  with  reduction 
for  quantity  orders.  The  system  permits 
production  of  a  tear  sheet  for  a  tv  com- 
mercial within  a  half  hour  of  actual  show- 
ing in  New  York,  Mr.  Goldenthal  said. 

Mr.  Bolte  explained  that  he  has  invested 
in  the  new  organization  because  he  feels  "it 
is  going  to  provide  an  excellent  service 
which  the  industry  sorely  needs." 

Curt  Stahl,  an  electronics  engineer  who 
has  been  associated  with  the  Atomic  Energy 
Commission,  developed  "monitoring  by 
automation"  and  is  vice  president  of  USBC. 
Carl  Getchell,  previously  with  the  sales  staff 
of  WRCA-TV  New  York,  is  secretary  and 
sales  manager  of  the  company. 

USBC  maintains  offices  and  studios  at 
369  Lexington  Ave.,  New  York;  the  tele- 
phone number  is  Lexington  2-0345. 

Kudner  Gives  Staff  Bonus  Limit 
Despite  Loss  of  Buick  Business 

Employes  of  Kudner  Adv.,  New  York, 
were  advised  last  week  by  C.  M.  Rohra- 
baugh,  president,  that  for  this  fiscal  year 
the  Kudner  Profit  Sharing  Plan  would 
deposit  to  each  employe  member  of  the 
plan  the  maximum  legal  limit  of  15%  of 
the  employe's  base  pay,  plus  interest  earned 
on  all  holdings  in  the  fund.  The  plan  has 
been  in  effect  for  15  years.  In  addition, 
Mr.  Rohrabaugh  said,  the  company  will 
distribute  the  usual  cash  bonus  at  Christmas. 

Mr.  Rohrabaugh  said  the  company's 
billing  now  totals  $18  million,  as  compared 
with  about  $45  million  a  year  ago  when 
the  Buick  account  and  other  portions  of 
General  Motors'  business  were  at  the 
agency.  He  pointed  out,  however,  that 
Kudner  late  this  year  acquired  the  Inter- 
continental Hotel  Corp.  and  Old  Grand- 
Dad  86  (bourbon)  business,  and  that  plans 
for  the  1959  advertising  programs  of  clients 
indicate  "increased  appropriations  in  al- 
most every  case,  promising  a  good  year 
ahead  for  the  agency." 


The  Next  1 0  Days 
of  Network  Color  Shows 
(all  times  EDT) 

NBC-TV 

Oct.  20-24,  27-29  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 
Oct.  20,  27  (7:30-8  p.m.)  Tic  Tac  Dough, 
Procter  &  Gamble  through  Grey. 
Oct.  20,  27  (10-10:30  p.m.)  Arthur  Mur- 
ray Party,  P.  Lorillard  through  Lennen 
&  Newell. 

Oct.  21  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 

Oct.  22,  29  (8:30-9  p.m.)  Price  Is  Right, 
Lever  through  J.  Walter  Thompson  and 
Speidel  through  Norman,  Craig  &  Kura- 
mel. 

Oct.  22,  29  (9-9:30  p.m.)  Kraft  Music 
Hall,  Kraft  Foods  through  J.  Walter 
Thompson. 

Oct.  23  (8-9  p.m.)  Bell  Telephone  Science 


Series,  Bell  Telephone  through  N.  W. 
Ayer. 

Oct.  23  (9:30-10  p.m.)  Ford  Show,  Ford 
through  J.  Walter  Thompson. 
Oct.  24  (8-9  p.m.)  Further  Adventures  of 
Ellery  Queen,  RCA  Victor  through  Ken- 
yon &  Eckhardt. 

Oct.  25  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 
Oct.  26  (7:30-8  p.m.)  Northwest  Passage, 
RCA  through  Kenyon  &  Eckhardt. 
Oct.  26  (8-9  p.m.)  Steve  Allen  Show,  Po- 
laroid through  Doyle  Dane  Bernbach, 
DuPont  through  BBDO,  Timex  through 
Peck  and  Greyhound  through  Grey  Adv. 
Oct.  26  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Oct.  27-29  (2-2:30  p.m.)  Truth  or  Con- 
sequences, participating  sponsors. 
Oct.  28  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA  Whirlpool  through  Kenyon  & 
Eckhardt  and  Liggett  &  Myers  through 
McCann-Erickson. 


MR.  KATZ 


Joseph  Katz,  70, 
Dies  in  Baltimore 

Joseph  Katz,  70,  veteran  advertising 
executive  and  station  owner,  died  Monday 
(Oct.  13)  in  his  hometown  of  Baltimore.  He 
had  suffered  from  a 
heart  ailment. 

Mr.  Katz  had 
headed  his  own  Bal- 
timore -  New  York 
agency  since  1920 
and  was  majority 
owner  of  WWDC- 
AM-FM  Washington 
and  WMBR  -  AM  - 
FM  Jacksonville, 
Fla.  He  was  presi- 
dent of  the  Mary- 
land Advertising 
Council  when  the  state  legislature  banned 
advertising  taxes  earlier  this  year  [Adver- 
tisers &  Agencies,  March  10].  The  coun- 
cil had  fought  Baltimore  city  taxes  on  ad- 
vertising. 

Recipient  of  countless  awards,  Mr.  Katz 
received  the  Advertising  Club  of  Baltimore's 
Civic  Award  Medallion  as  "man  of  the 
year"  in  1950,  the  first  advertising  man  so 
honored.  During  his  lifetime  Mr.  Katz 
was  active  in  civic  and  professional  groups, 
serving  as  chairman  of  National  Flag  Week 
and  handling  publicity  for  Democratic  party 
campaigns.  Among  the  more  than  25  Katz 
agency  clients:  WITH  Baltimore,  WLEE 
Richmond,  WXEX-TV  Petersburg,  Va.,  the 
Baltimore  Sunpapers  and  their  tv  outlet 
WMAR-TV,  American  Oil  Co.,  and  the 
Universal  Sewing  Machine  Co. 

Mr.  Katz  was  born  in  Zagera,  Lithuania, 
June  24,  1888,  coming  to  this  country  three 
years  later,  and  was  educated  in  the  Balti- 
more public  schools.  Founder  of  the  East 
Baltimore  Boys,   composed  of  successful 


Page  60 


October  20,  1958 


men  who  had  risen  above  poverty- 
surrounded  beginnings,  he  liked  to  recall 
his  simple  background  and  his  hatred  of 
big  words.  Still,  he  was  a  friend  of  the 
late  Baltimore  language  expert  and  journa- 
list Henry  L.  Mencken,  and  was  ac- 
knowledged as  a  writer  himself. 

Only  last  month  in  Broadcasting  [Mon- 
day Memo,  Sept.  15]  Mr.  Katz  wrote: 
"Compare  the  writing  in  the  magazines  with 
writing  for  television.  If  these  radio  and 
tv  writers  tried  to  write  fiction,  they  couldn't 
get  $100  for  a  story.  .  .  .  The  art  of  the 
story  teller,  the  skill  of  the  fiction  writer, 
have  a  rich  field  in  radio  commercials.  They 
haven't  been  employed  enough." 

Mr.  Katz  is  survived  by  his  wife,  Kate, 
whom  he  married  in  1912;  and  their  chil- 
dren, Mrs.  Ben  Strouse,  wife  of  the  presi- 
dent of  WWDC-AM-FM  and  WMBR-AM- 
FM;  Leslie  Katz,  author,  and  Richard  Katz, 
pianist  and  arranger. 

Citrus  Group  Hikes  Ad  Budget, 
Includes  Merchandising  Program 

The  Florida  Citrus  Commission  at  its 
Wednesday  (Oct.  15)  meeting  announced 
plans  for  a  $1.5  million  merchandising  cam- 
paign. This  supplements  the  tv-oriented  ad- 
vertising program,  originally  set  at  $3  million 
[Advertisers  &  Agencies,  Sept.  22]  to 
which  the  organization  has  decided  to  add 
$700,000  due  to  estimates  of  a  heavier  crop 
than  anticipated. 

More  than  50  field  men  have  been  em- 
ployed by  the  commission  throughout  the 
country  to  promote  in-store  activity  in  be- 
half of  fresh  and  processed  citrus  products. 
Chairman  J.  R.  Graves  said  that  threatened 
overproduction  within  the  next  two  or  three 
years  must  be  met  with  "sound  and  orderly 
planning  in  the  field  of  advertising,  mer- 
chandising, research  and  quality  standards." 

Broadcasting 


(This  is  one  of  a  series  of  full  page  ads  appearing  regularly  in  the  NEW  YORK  TIMES) 


Who  could  sell  her 
I   anything  now .  I .  except 


Radio  is  mightier  than  ever... but  there's 
a  mighty  big  difference  in 


Radio's  strength  lies  in  talking  fre- 
quently, economically  and  persuasively 
with  masses  of  people  .  .  .  and  in  this 
it  is  mightier  than  ever.  But  to  realize 
its  full  strength  you  must  make  use  of 
the  difference  between  ordinary  and 
great  stations. 

The  difference  is  big.  Great  radio 
stations  stand  out  by  their  investments 
in  top  facilities  and  personnel.  Their 
production  is  professional,  their  pro- 
gramming expert  .  .  .  covering  all  lis- 
tener interests.  Their  responsible  man- 
agement will  not  permit  their  call 
letters  to  be  associated  with  pitchmen, 
questionable  commercials,  carnival  gim- 


Great  stations  build  huge  and  loyal 
audiences  for  themselves  and  for  their 
advertisers.  They  produce  results. 

Listed  here  are  the  great  stations  in 
18  important  markets.  So  efficient  is 
their  coverage,  you  need  add  only  30 
selected  stations,  out  of  more  than  3,000 
now  broadcasting,  to  achieve  effective 
nationwide  reach.  This  technique  of 
concentrating  on  48  top  stations  is 
called  "The  Nation's  Voice." 

Call  the  nearest  Christal  office  for  in- 
formation, documented  by  Alfred  Politz 
Research,  showing  how  the  strategy  of 
The  Nation's  Voice  can  help  solve  your 


micks,  shoddv  giveaways,  triple  spots.       particular  sales  problem. 

HENRY  I.  CHRISTAL  CO.  INC. 


NEW  YORK 


CHICAGO 


DETROIT 


BOSTON 


SAN  FRANCISCO 


ATLANTA 


FIRST  ON  EVERY  LIST  ARE  THESE  18  GREAT  RADIO  STATIONS 


WBAL  Baltimore 
WAPI  Birmingham 
WBEN  Buffalo 
WGAR  Cleveland 
KOA  Denver 
WJR  Detroit 
WTIC  Hartford 
WDAF  Kansas  City 
KTHS  littl.  Rock 


KFI  Los  Angeles 
WHAS  Louisville 
WCKR  Miami 
WTMJ  Milwaukee 
WHAM  Rochester 
WGY  Schenectady 
KWKH  Shreveport 
WSYR  Syracuse 
WTAG  Worcester 


SCORES  ON 


WGN-TV  CHICAGO 


Program  Festival  of  Stars 

Feature  "High  Noon" 

Time  10:00  P.M.— 12 

Date  September  11, 1958 

|  Average  Quarter  Hour  Rating  37.8" 

Average  Share  of  Audience  76.0% 

High  Quarter  Hour  Rating  43.6" 

High  Share  of  Audience  81.0% 


** 


** 


*  Sorry,  no  availabilities  until  December,  1958 
** ARB  September,  1958 


WGN-TV  channel  9  « 


441  North  Michigan  Avenue,  Chicago  11,  Illinois 


JELEVISIOI 


'l 

1 


ADVERTISERS  &  AGENCIES  continued 


BUSINESS     BRIEFLY      WHO'S  BUYING  WHAT,  WHERE 


BENEFICIAL  FOR  200  •  Beneficial  Fi- 
nance System,  N.  Y.,  through  Al  Paul  Lef- 
ton,  same  city,  has  begun  holiday  advertising 
campaign  on  200  radio  stations.  Theme  is 
centered  on  company's  "1-2-3  Holiday- 
Money  plan." 

FROZEN  SWEEPSTAKES  •  Radio  and 
tv  are  being  used  by  John  H.  Dulany  & 
Son  (frozen  foods),  Salisbury,  Md.,  to  sup- 
port fall  promotion  consisting  of  consumer 
sweepstakes  contest  with  product  couponing. 
Company  will  use  spot  tv  in  14  major  mar- 
kets and  spot  radio  in  undetermined  num- 


ber of  markets,  starting  later  this  month. 
Radio-tv  will  support  insertions  in  newspa- 
pers containing  coupons  and  rules  for  sweep- 
stakes. Agency:  Erwin  Wasey,  Ruthrauff 
&  Ryan,  N.  Y. 

READY  TO  RUB  LAMP  •  Colgate-Palm- 
olive Co.  household  products  division  has 
appointed  Street  &  Finney,  N.  Y.,  as  agency 
for  new  liquid  detergent  Genie.  Product, 
currently  in  spot  television  in  San  Francisco 
where  it  is  being  introduced,  will  expand 
to  other  spot  markets  shortly. 

SUNNIER  •  Sun  Oil  Co.  (Sunoco  gasoline, 


-1000 


ft.  above  overage 

"1400  ft.  elevation  .  .  ." 

average  terrain" 


y?o//. 


"Our  new  tower  is  • 


<■   .  .  over 

HEIGHT  ABOVE 
AVERAGE  TERRAIN 
DOES  NOT  ALWAYS 
MEAN  MORE 
COVERAGE! 

: "  I  t 


NCS  2 


I 


E3 


1 

1 

P 

ILLINOIS 


J|  Unduplicated  NBC-TV  COVERAGE 
4    Unduplicated  CBS-TV  COVERAGE 


51%  MORE  UNDUPLICATED 
COVERAGE  WITH  WOC-TV  (NDC) 


WOC-TV'S  48  COUNTY  MARKET  - 

Homes*   _  531,200 

TV  Homes*   _  398,800 

Farm  Homes**   _  97,101 

*Saies  Management  "Survey  of  Buying 
Power  —  1958" 


POPULATION*   1,727,100 

TV  Farm  Homes**    -54,912 

Effective  Buying  Income*  .$2,852,363,000 

Retail    Sales*   $2,076,120,000 

**U.  S.  Census  of  Agriculture  —  1954 


The  Quint-Cities 
Station  —  Daven- 
port and  Betten- 
dorf  in  Iowa: 
Rock  Island,  Mo- 
line  and  East 
Moline  in  Illinois. 


WOC  TV 

Channe:  6  •Maximum  Power  •  Basic  NBC 


f 


Page  64 


WOC-TV  -  Davenport,  Iowa  it  part  of  Central  Broadcasting  Company  which 
also  owns  and  operates  WHO-TV  and  WHO-Radio-De*  Moines 

»    October  20,  1958 


Col.  B.  J.  Palmer 

President 
Ernest  C.  Sanders, 
Mark  Wodinger, 

Res.  Mgr. 

Res.  Sales  Mgr. 
PETERS, 
GRIFFIN, 
WOODWARD, 
INC. 

EXCLUSIVE 
NATIONAL 
REPRESENTA- 
TIVE 


petroleum  products),  Philadelphia,  is  in- 
creasing markets  and  program  buys  in  its 
continuing  spot  tv  placement.  William  Esty, 
N.Y.,  is  agency. 

REYNOLDS  ON  WAGON  e  R.  J.  Reyn- 
olds Tobacco  Co.,  Winston-Salem,  N.  C, 
will  sponsor  NBC-TV's  Wagon  Train  (Wed. 
7:30-8:30  p.m.)  during  fourth  quarter  of 
year,  sharing  program  on  alternate  weeks 
with  National  Biscuit  Co.  (Ford  Div.  of 
Ford  Motor  Co.  sponsors  full  hour  every 
other  week.)  Reynolds  also  newly  pur- 
chased (again  for  fourth  quarter  only)  alter- 
nate weeks  of  Northwest  Passage  on  NBC- 
TV  (Sun.  7:30-8  p.m.)  [At  Deadline, 
Oct.  6].  William  Esty  Co.,  N.  Y.,  is  Reyn- 
olds' agency. 

$2  MILLION  BILL  •  Armour  &  Co.,  Chi- 
cago, is  investing  $2  million  gross  on  NBC- 
TV  for  52-week  sponsorship  of  segments 
on  Concentration  (Mon.-Fri.,  11:30  a.m.- 
noon),  It  Could  Be  You  (Mon.-Fri.,  12:30- 
1  p.m.)  and  Dough  Re  Mi  (Mon.-Fri.,  10- 
10:30  a.m.).  Agencies:  N.  W.  Ayer  &  Son 
and  Foote,  Cone  &  Belding,  both  Chicago. 

CASH  FOR  SCHOOL  •  General  Electric 
Co.'s  Housewares  &  Radio  Receiver  Div. 
has  signed  for  new  Sunday  afternoon  panel 
quiz  show  series.  College  Quiz  Bowl,  on 
CBS-TV.  In  Moses,  Reid  &  Cleary  Produc- 
tion students  will  compete  for  cash  prizes 
to  go  toward  scholarship  funds.  Series  be- 
gins Jan.  4  (5-5:30  p.m.).  Agency:  Maxon 
Inc.,  N.  Y. 

REACHED  FOR  UNCLE  AL  •  National 
Biscuit  Co.,  N.  Y.,  has  signed  as  participat- 
ing sponsor  of  ABC-TV's  Uncle  Al  Show, 
(Sat.  11  a.m. -noon)  effective  Nov.  1.  Ken- 
yon  &  Eckhardt,  is  Nabisco  agency. 

Eastern  4A  Meet  to  Mull 
Evolution  of  a  Commercial 

How  are  outstanding  radio-tv  commer- 
cials created?  The  answers  to  this  question 
will  be  provided  in  a  creative  workshop  on 
radio-tv  to  be  held  next  Tuesday  (Oct.  28) 
as  part  of  eastern  annual  conference  of  the 
American  Assn.  of  Advertising  Agencies. 
The  two-day  meeting  will  open  Monday  at 
the  Biltmore  Hotel  in  New  York. 

The  panel  at  the  radio-tv  workshop  will 
consist  of  Thomas  F.  Naegele,  art  director 
for  television,  J.  Walter  Thompson  Co., 
New  York;  Matthew  J.  Culligan,  executive 
vice  president  in  charge  of  NBC  Radio  and 
Alfred  J.  Seaman  Jr.,  executive  vice  presi- 
dent and  creative  director,  Compton  Adv., 
New  York.  Arthur  Bellaire,  vice  president 
in  charge  of  radio  and  television  copy, 
BBDO,  New  York,  is  chairman  of  the  work- 
shop and  will  preside  at  the  session. 

On  Tuesday  morning  a  media  buying 
workshop  will  be  scheduled  and  a  lively 
session  is  anticipated.  A  hypothetic  media 
problem  will  be  posted  to  two  teams,  each 
consisting  of  two  specialists.  They  will  be 
asked  to  plan  media  strategy  for  a  new 
soluble  food  beverage.  The  first  team  will 
consist  of  Julia  B.  Brown,  vice  president 
and  associate  media  director,  Compton 
Adv.,  New  York,  and  Gerald  T.  Arthur, 
vice  president  and  manager  of  media,  New 
York.  Opposing  them  will  be  Ann  Wright, 

Broadcasting 


KOWH  time's  been  the  Omaha'  buy  for 
a  long  time  now.  For  9  years  .  .  . 

KOWH  has  been  consistently 
at  or  near  the  top  in  Omaha  radio 
listening.  Most  recent  Pulse: 
6.2  all  day  average.  Good  coverage, 
too,  on  660  kc. 

Get  Adam  Young  to  tell  you 
what's  available — or  talk  to 
KOWH  General  Manager 
Virgil  Sharpe. 

Omaha 

REPRESENTED  BY  ADAM  YOUNG,  INC. 


Broadcasting 


October  20,  1958    •    Page  65 


FILM 

GROSS,  KRASNE,  SILLERMAN  UNITE 


ADVERTISERS  &  AGENCIES  CONTINUED 

associate  media  director,  J.  Walter  Thomp- 
son Co.  New  York,  and  Lewis  H.  Happ, 
media  director,  Geyer  Adv.,  New  York. 
The  chairman  of  the  session  will  be  William 
E.  Matthews,  vice  president,  media  rela- 
tions department,  Young  &  Rubicam,  New 
York. 

Other  sessions  and  their  chairman  are: 
creative  print  (Henry  O.  Pattison  Jr.  direc- 
tor and  vice  chairman  of  the  board,  Benton 
&  Bowles,  New  York),  research  (Leo 
Bogart,  vice  president,  McCann-Erickson, 
New  York) ;  account  management  (Herbert 
D.  Strauss,  executive  vice  president,  Grey 
Adv.,  New  York),  industrial  advertising 
(Fred  Adams,  president,  G.  M.  Basford  Co., 
New  York),  marketing  (William  W. 
Mulvey,  senior  vice  president,  Cunningham 
&  Walsh,  New  York)  and  print  production 
(Edward  C.  Mante,  vice  president,  Ken- 
yon  &  Eckhardt,  New  York). 

James  D.  Webb,  board  chairman  of  C. 
J.  LaRoche  &  Co.,  New  York  and  chairman 
of  the  AAAA's  eastern  region,  will  pre- 
side at  the  concluding  "Look-ahead"  meet- 
ing at  which  agency  members  and  invited 
media  leaders  will  appraise  the  future  of 
the  agency  business. 

East  Central  AAAA  Meeting 
Expected  to  Draw  400  to  Toledo 

American  Assn.  of  Advertising  Agencies 
East  Central  Region  will  deal  with  radio-tv, 
newspapers  and  other  communications 
media  in  its  "most  important  and  biggest" 
annual  meeting  Nov.  5  at  the  Commodore 
Perry  Hotel,  Toledo,  Ohio. 

Robert  E.  Anderson,  vice  president, 
BBDO,  Detroit,  chairman  of  the  regional 
group  and  member  of  the  AAAA  board  of 
directors,  estimates  that  "probably  over  400" 
members  will  attend  the  meeting.  Mr.  An- 
derson will  preside  at  the  conclave. 

Keynote  speaker  is  Harry  H.  S.  Phillips 
Jr.,  publisher,  Sports  Illustrated.  Leo  Du- 
rocher,  NBC  sports  specialist  who  formerly 
managed  the  New  York  (now  San  Fran- 
cisco) Giants  baseball  club,  will  address  a 
luncheon  group.  David  Susskind,  president. 
Talent  Assoc.,  New  York,  will  discuss  "Ex- 
citing New   Dimensions  In  Tv." 

Among  other  speakers:  Frederic  R.  Gam- 
ble, president,  AAAA;  Richard  Turnbull, 
executive  staff,  AAAA;  Wilfred  F.  Howard, 
J.  Walter  Thompson  Co.,  Detroit;  Myron 
J.  Craver,  Carr  Liggitt  Advertising  Inc., 
Cleveland,  Ohio;  Norman  Van  Zant,  Kir- 
cher,  Helton  &  Collett  Inc.,  Dayton,  Ohio; 
C.  M.  Robertson,  Ralph  H.  Jones  Co.,  Cin- 
cinnati; C.  Allison  Monroe,  Brooke,  Smith, 
French  &  Dorrance  Inc.,  Detroit,  and  E.  T. 
Morris,  president,  Meldrum  &  Fewsmith 
Inc..  Cleveland. 

Further  addresses  will  be  given  by:  W. 
Stanley  Redpath,  Ketchum,  MacLeod  & 
Grove  Inc.,  Pittsburgh;  Charles  F.  Rosen, 
executive  vice  president,  W.  B.  Doner  & 
Co.,  Detroit;  Robert  F.  Hills,  editorial  pro- 
motion manager,  Saturday  Evening  Post; 
Howard  Scott,  Outdoor  Advertising  Inc., 
and  Colin  Campbell,  executive  vice  presi- 
dent, Campbell-Ewald  Co.,  Detroit.  The 
closing  talk  will  be  made  by  J.  Davis  Dan- 
forth,  chairman  of  the  board,  AAAA,  and 
executive  vice  president,  BBDO. 

Page  66    •    October  20,  1958 


Speculation  as  to  the  future  of  Michael 
M.  Sillerman,  co-founder  and  executive  vice 
president  of  Television  Programs  of  Ameri- 
ca, until  his  unexpected  resignation  from 
TP  A  two  weeks  ago,  ended  Tuesday  (Oct. 
14)  with  the  announcement  that  Mr.  Siller- 
man had  joined  Jack  J.  Gross  and  Philip 
Krasne  in  the  formation  of  a  new  film 
production-distribution  company.  Mr.  Siller- 
man is  president,  Mr.  Krasne  board  chair- 
man and  Mr.  Gross  vice  president. 

The  new  firm — Gross-Krasne-Sillerman 
Inc. — is  the  outgrowth  of  Gross-Krasne  Inc., 
Los  Angeles.  Mr.  Krasne  in  1947  was  one 
of  the  pioneers  in  tv  film  syndication  with 
his  Cisco  Kid;  two  years  later,  in  associa- 
tion with  Mr.  Gross,  the  company  produced 
Big  Town  for  Lever  Bros,  and  CBS-TV; 
since  then  the  two  have  turned  out  such 
successful  syndicated  properties  as  Mayor 
of  the  Town  and  O.  Henry  Playhouse. 


Roach  Buys  Rest  of  RABCO 
In  Purchase  From  ABC  Film 

Hal  Roach  Studios,  Culver  City,  Calif., 
which  has  held  a  50%  interest  in  RABCO 
Productions  Inc.,  has  become  sole  owner 
through  purchase  of  the  50%  interest  held 
by  ABC  Film  Inc.,  it  was  announced  last 
week  by  Hal  Roach  Jr.,  president.  The 
purchase  price  is  estimated  to  be  $500,000. 

Among  the  properties  acquired  by  Roach 
in  this  transaction  are  98  half-hour  films 
of  the  Racket  Squad  series  and  39  half  hours 
each  of  the  Code  3  and  Passport  to  Danger 
series,  plus  a  feature  film,  "Forest  Ranger," 
starring  Dick  Foran.  RABCO  was  formed 
four  years  ago  by  Roach  Studios  and  ABC 
Film. 

Mr.  Roach  also  announced  that  Roach 
Studios  has  started  production  on  a  new 
half-hour  tv  film  series.  The  Veil,  starring 
Boris  Karloff.  The  series  revolves  around 
supernatural  themes. 

Independent  Television  Corp. 
Staffs  District  Manager  Posts 

The  promotion  of  five  account  executives 
to  the  newly-created  position  of  district 
manager  and  the  addition  of  seven  new 
account  executives  in  the  syndicated  division 
were  announced  last  week  by  Walter  Kings- 
ley,  president  of  Independent  Television 
Corp.  (ITC),  New  York.  ITC  is  the  new 
company,  which  bought  Television  Programs 
of  America,  New  York,  last  month. 

The  new  district  managers  are  Ralph 
Baron.  Hugh  Simpson  and  Alton  White- 
house,  who  have  been  assigned  to  the  east- 
ern division  under  Walt  Plant,  and  Lee 
Cannon  and  Casper  Chouinard,  who  have 
joined  the  central  division  under  Art  Spirt. 

ITC  account  executives  and  their  assign- 
ments are  Paul  S.  Kempner,  formerly  with 
Ziv  Television  Programs,  eastern  division; 
Dick  Rudolph,  previously  sales  manager, 
WITH  Baltimore,  the  Baltimore  area;  Cole- 
man Scott,  formerly  with  Ziv  Television, 
central  division;  Larry  Stewart,  recently  with 


MR.  GROSS  MR.  KRASNE       MR.  SILLERMAN 


Under  the  new  banner,  G-K-S  will  turn 
out  a  tv  version  of  the  Saturday  Evening 
Post  series,  Glencannon,  starring  Thomas 
Mitchell.  It  already  has  been  sold  regional- 
ly in  45  west  coast  markets  to  Olympia 
Brewing  Co.  Six  other  series  are  planned. 

The  new  company  embodies  not  only 
the  G-K  production  organization  in  Los 
Angeles,  but  also  a  British  affiliate,  Gross- 
Krasne  Ltd.,  a  six-office  sales  and  foreign 
production  set-up  in  Africa  and  Australia. 


Ziv  Tv,  Florida  area;  Walter  Stovall,  former- 
ly a  producer-distributor  of  tv  commercials, 
eastern  division  in  Baltimore:  Edward 
O'Brien,  previously  head  of  his  own  film 
production-distribution  company,  eastern 
division  covering  Virginia  and  North  Caro- 
lina, and  Scott  McKeown,  the  central  divi- 
sion covering  Milwaukee. 

SG  Promotes  Marquis  to  Ad  Job; 
Plotnick  Steps  Up  in  Publicity  Dept. 

A  series  of  new  executive  assignments  at 
Screen  Gems  Inc.,  New  York,  was  an- 
nounced last  week,  highlighted  by  the  ap- 
pointment of  Pierre  Marquis  as  director  of 
advertising  and  sales  planning. 

Mr.  Marquis,  who  has  been  director  of 
sales  planning  at  SG,  assumes  the  additional 
duties  being  relinquished  by  Henry  White, 
director  of  advertising  and  promotion,  who 
continues  as  director  of  program  procure- 
ment in  the  company's  national  sales  opera- 
tion. 

In  another  move,  Eugene  Plotnick.  pub- 
licity manager,  has  been  promoted  to  pub- 
licity director  and  will  report  directly  to 
management. 

Columbia  $1.15  Million  in  Red 

An  operating  loss  of  $1.15  million  for 
the  fiscal  year  ended  June  28  was  reported 
last  week  by  Columbia  Pictures  Corp.  Ac- 
cording to  President  Abe  Schneider,  the 
operating  loss  was  exclusive  of  $3.8  million 
in  write-off  for  unused  script  properties  and 
studio  overhead  incurred  during  "the  old 
regime,"  and  which  would  be  absorbed  in 
the  future.  (Mr.  Schneider  was  referring 
to  the  late  Harry  Cohn  whom  he  succeeded 
as  studio  head  several  months  ago.)  Colum- 
bia's net  income  this  past  fiscal  year  was 
$552,879.  Mr.  Schneider  explained  that  the 
net  operating  loss  "is  equal  to  the  com- 
pany's net  loss  because  we  have  not  made 
any  provision  for  taxes."  He  added  that 
the  studio  has  used  up  its  tax  carry  forward. 
Columbia's  earnings  also  reflect  revenue  of 
Screen  Gems  Inc.,  wholly-owned  tv  sub- 
sidiary. 

Broadcasting 


GOVERNMENT 

OVERSIGHT  BACK  ABOUT  NOV.  1 2 


Hearings  by  the  House  Legislative  Over- 
sight Subcommittee  will  resume  about  Nov. 
12  and  possibly  will  cover  the  Pittsburgh 
ch.  4  case  which  has  been  under  considera- 
tion by  a  federal  grand  jury.  Definitely  on 
the  subcommittee's  planned  list  of  investi- 
gations are  operations  of  the  Civil  Aero- 
nautics Board  and  Interstate  Commerce 
Committee. 

Robert  W.  Lishman,  chief  counsel  of  the 
subcommittee  headed  by  Rep.  Oren  Harris 
(D-Ark.),  said  Chairman  Harris  will  return 
to  Washington  Nov.  11 — one  week  after 
the  congressional  elections — and  hold  an 
executive  session  the  same  afternoon  to 
line  up  enough  subcommittee  members  of 
both  parties  (at  least  "five  or  six"  congress- 
men) to  resume  hearings. 

The  subcommittee  interrupted  hearings 
last  month  until  after  the  elections,  accord- 
ing to  Rep.  Harris,  partly  because  of  the 
political  aspects  of  material  that  might  be 
uncovered,  which,  he  said,  might  be  mis- 
construed. 

Rep.  Harris  earlier  had  said  the  subcom- 
mittee would  give  the  grand  jury  a  "reason- 
able time"  to  act  before  resuming  its  own 
inquiry  into  the  Pittsburgh  grant  [Govern- 


Alexander,  Duplantis  Named 
To  U.  S.  Mobilization  Posts 

Fred  C.  Alexander,  chief  telecommuni- 
cations staff  member  of  the  former  Office 
of  Defense  Mobilization,  has  been  named 
deputy  assistant  director  of  the  new  Office 
of  Civil  &  Defense  Mobilization,  of  which 
Leo  A.  Hoegh  is  director.  Among  other 
deputy  assistant  directors  named  by  Mr. 
Hoegh  is  Brig.  Gen.  Wendell  H.  Duplantis, 
USMC  retired,  in  charge  of  communications 
and  warning  at  the  Battle  Creek,  Mich., 
headquarters. 

Mr.  Alexander's  unit  is  responsible  for 
telecommunications  matters  and  advises 
the  President  on  communications  topics. 
Gen.  Duplantis'  activity  in  the  warning 
networks  and  civil  defense  communications 
includes  the  program  of  federal  matching 
funds  for  local  government  purchases  of 
equipment. 

Top  members  of  Mr.  Alexander's  staff  are 
William  E.  Plummer,  assistant  for  engineer- 
ing; Raymond  M.  Obermiller,  executive  sec- 
retary of  the  Telecommunications  Advisory 
Board  and  Telecommunications  Planning 
Committee;  Paul  D.  Miles,  executive  sec- 
retary of  Interdepartmental  Radio  Advisory 
Committee,  and  John  MacDonald.  assistant 
for  plans  and  reports. 

Magazine's  Senatorial  Survey 
Finds  Tv  Top  Campaign  Medium 

Television  emerged  as  the  most  effective 
election  campaign  promotional  medium  in 
Sales  Management  magazine's  polling  of 
U.  S.  Senators.  Of  the  38  who  participated, 
53%  voted  for  tv,  38%  for  newspapers, 
3%  each  for  radio,  outdoor  advertising  and 
direct  mail.  Buttons  and  badges  received  no 
votes. 

The  survey  also  indicated  that  radio  was 
used  in  94%   of  the  Senatorial  election 

Broadcasting 


ment,  Sept.  29].  The  subcommittee  chair- 
man later  said  his  group  did  not  call  sev- 
eral witnesses  because  they  were  under  sub- 
poena to  the  grand  jury  at  the  time. 

No  announcement  has  been  made  on  the 
progress  of  the  grand  jury's  investigation, 
but  Mr.  Lishman  last  week  pointed  out  that 
a  story  in  the  New  York  Times  on  Oct.  5 
indicated  that  the  grand  jury  had  concluded 
its  presentation. 

The  subcommittee  on  Sept.  23-24  heard 
testimony  by  Oliver  Eastland,  staff  investi- 
gator, that  former  FCC  Chairman  George 
C.  McConnaughey  solicited  "bribes"  from 
two  applicants  for  ch.  4  in  Pittsburgh. 
Pittsburgh  Mayor  David  Lawrence  and 
Sen.  George  Smathers  (D-Fla.)  were  men- 
tioned in  testimony  as  having  been  involved 
in  behind-the-scenes  activities  during  pro- 
ceedings on  the  ch.  4  case. 

Applicants  for  ch.  4  included  Tv  City 
Inc.,  WCAE  Inc.  (owned  by  Hearst  news- 
papers), Matta  Enterprises,  Wespen  Tv  Inc. 
and  Irwin  Community  Tv  Co.  The  FCC 
grant  on  July  25,  1957,  went  to  merged  ap- 
plicants Tv  City  and  WCAE,  with  the  other 
three  contestants  receiving  $50,000  each 
for  "out-of-pocket"  expenses. 


campaigns;  newspapers  in  92%;  tv  in  89%; 
literature  sent  by  mail,  83%;  posters  in 
store  windows,  72%;  billboards,  75%;  cam- 
paign buttons,  64%;  and  mobile  public 
address  systems  in  58%. 

Meeting  voters  face-to-face  was  found 
necessary  by  98%  of  Senators  replying. 

Ch.  10  Rehearing  Record  Closed 
As  Smathers  Statement  Is  Added 

Judge  Horace  Stern,  special  FCC  hearing 
examiner,  closed  the  record  on  the  Miami 
ch.  10  case  last  Tuesday  (Oct.  14),  when 
all  counsel  agreed  to  stipulate  for  the  record 
the  April  5  statement  of  Sen.  George  A. 
Smathers  (D-Fla.)  to  the  House  Legislative 
Oversight  Committee. 

Briefs  by  the  parties  are  due  Nov.  3,  and 
oral  argument  before  Judge  Stern  is  sched- 
uled Nov.  17. 

The  hearings,  which  began  in  September, 
are  for  the  purpose  of  determining  whether 
former  Comr.  Richard  A.  Mack  should  have 
voted  in  the  1957  ch.  10  grant  to  National 
Airlines'  subsidiary  Public  Service  Television 
Inc.  Other  issues  involve  allegations  of  im- 
proper representations  to  Mr.  Mack  and 
other  commissioners,  by  any  of  the  parties 
and  also  whether  the  grant  to  what  is  now 
WPST-TV  Miami  should  be  voided.  The 
charges  of  ex  parte  representations  were 
made  before  the  House  Legislative  Over- 
sight Committee  earlier  this  year.  Mr.  Mack 
and  his  friend  Thurman  A.  Whiteside  were 
indicted  by  a  Washington  grand  jury  last 
month  [Lead  Story,  Sept.  29]. 

In  addition  to  National  Airlines,  other 
parties  are  WKAT  Inc.  (A.  Frank  Katzen- 
tine),  North  Dade  Video  Inc.,  L.  B.  Wilson 
Inc. — all  applicants  in  the  original  compara- 
tive hearing — the  FCC  general  counsel's 
office  and  broadcast  bureau  and  the  Dept. 
of  Justice  (as  amicus  curiae). 

Sen.  Smather's  statement  related  how  he 


was  named  co-executor  of  the  estate  of  the 
late  L.  B.  Wilson.  He  declared  he  had  never 
contacted  any  commissioner  in  behalf  of  any 
of  the  applicants.  He  said  he  had  seen  Mr. 
Mack  twice  when  the  ch.  10  case  was  men- 
tioned, but  that  neither  time  had  he  recom- 
mended any  action  to  the  then  commis- 
sioner. 

Sen.  Smathers  also  acknowledged  that  he 
had  recommended  that  Mr.  Katzentine  see 
two  friends  of  Mr.  Mack's,  but  denied  he 
had  ever  recommended  that  Mr.  Katzentine 
see  Mr.  Whiteside. 

A  major  part  of  the  statement  recounted 
Sen.  Smather's  difficulties  with  George  T. 
Baker,  president  of  National  Airlines,  on 
aviation  matters. 

Examiner  Favors  WLIB  for  Fm 
But  Notes  Program  Shortcomings 

Harry  Novik  (WLIB  New  York)  was 
favored  over  two  other  applicants  for  a 
grant  of  fm  frequency  107.5  mc  by  Hearing 
Examiner  H.  Gifford  Irion  in  an  initial  de- 
cision last  week  despite  the  FCC  official's 
findings  that  WLIB  had  reflected  the  point 
of  view  of  the  National  Assn.  for  Advance- 
ment of  Colored  People  in  its  programming 
on  the  racial  question  and  that  some  of  its 
advertising  in  the  past  had  been  question- 
able. 

Mr.  Irion  said  that  although  the  station 
failed  to  present  other  views  on  the  racial 
question  adequately,  WLIB  has  made  "some 
effort"  to  present  both  sides  of  this  contro- 
versial question.  He  noted  that  WLIB  has 
discontinued  carrying  advertising  for  for- 
tune tellers  and  said  the  station's  failure  to 
describe  the  uses  of  some  articles  advertised 
(skin  whiteners  and  hair  straigtheners)  can- 
not be  concluded  to  be  offensive  but  reveals 
Mr.  Novik's  "sensitivity  of  the  feelings  of 
his  Negro  audience." 

The  examiner  said  competing  applicant 
Herbert  Muschel's  proposal  to  broadcast  al- 
most solid  news  programming  reflects  "in- 
genuity and  a  sense  of  adventure"  but  the 
limited  schedule  proposed — 10  a.m.-4  p.m. 
Monday  through  Saturday  and  no  service  on 
Sundays — weakens  his  application  and 
would  be  a  waste  of  valuable  spectrum 
space.  A  proposal  by  the  third  applicant, 
Richard  W.  Brahm,  aimed  primarily  toward 
an  audience  of  small  business-men,  was  dis- 
counted by  the  examiner  as  too  limited  in 
public  service. 

St.  Louis  Amusement  Asks 
Revocation  of  KCPP  (TV) 

Revocation  proceedings  were  asked  for 
KCPP  (TV)  St.  Louis  (ch.  11)  last  week 
by  St.  Louis  Amusement  Co.,  a  former 
competing  applicant  for  ch.  11,  on  charges 
that  testimony  to  the  House  Legislative 
Oversight  Subcommittee  indicates  that  radio- 
tv  personality  Tex  McCrary  illegally  con- 
ferred in  behalf  of  CBS  Inc.  with  three 
FCC  members  after  oral  argument  and  be- 
fore the  original  FCC  grant  of  ch.  11  to 
CBS  in  1957  [Government,  June  9,  1958]. 

CBS  later  bought  ch.  4  facilities  in  St. 
Louis  (now  KMOX-TV)  and  transferred 
the  ch.  1 1  permit  to  220  Television  Inc., 
the  present  permittee.  St.  Louis  Amusement 
had  withdrawn  before  the  FCC  grant  of 

October  20,  1958    •    Page  67 


GOVERNMENT  CONTINUED 


OVER  &  OUT? 

The  government  may  be  ahead  in 
one  department,  but  it  ought  to  catch 
up  in  the  other,  believes  Press  Wire- 
less, New  York,  which  last  week 
asked  the  FCC  to  confirm  that  present 
licenses  issued  by  the  FCC  and 
tariffs  filed  with  that  body  apply  to 
radio  communications  with  outer 
space.  PW,  which  operates  in  the  in- 
ternational radiotelegraph  field,  said 
it  is  ready  to  provide  radio  service  to 
manned  satellites,  space  platforms  or 
space  safaris. 


ch.  1 1  to  CBS.  Other  applicants  were  St. 
Louis  Telecast  and  Broadcast  House,  stock- 
holders of  which  hold  debentures  of  $200,- 
000  each  in  KCPP  under  an  agreement 
with  220  Television.  St.  Louis  Amusement 
has  appealed  to  the  U.  S.  Supreme  Court 
asking  a  review  of  the  denial  by  the  U.  S. 
Appeals  Court  for  the  District  of  Columbia 
of  its  appeal  of  the  ch.  11  transfer. 

Crosley  Asks  to  Keep  Operation 
Of  WLWI  (TV)  As  Case  Is  Fought 

Crosley  Broadcasting  Corp.  asked  the 
FCC  last  week  for  special  temporary  au- 
thorization to  continue  operating  WLWI 
(TV)  Indianapolis  (ch.  13)  pending  final 
disposition  of  the  case  in  the  courts.  The 
U.  S.  Court  of  Appeals  for  the  District  of 
Columbia  last  month  denied  Crosley's  pe- 
tition for  rehearing  of  the  court's  June  16 
decision  setting  aside  the  FCC's  grant  to 
Crosley  [Government,  Sept.  29]  on 
grounds  Comr.  T.  A.  M.  Craven  shouldn't 
have  taken  part  in  the  FCC  decision.  (Also 
see  separate  story,  this  page.) 

The  Crosley  petition  also  opposed  a  pe- 
tition by  WIBC  Indianapolis,  a  competing 
applicant  for  ch.  11,  that  WIBC  and  Cros- 
ley operate  the  station  jointly  pending  the 
outcome  of  the  court  case.  Crosley  said 
last  week  that  joint  operation  would  "create 
chaos"  and  that  such  a  "merger  of  hostile 
parties"  would  be  "inimical  to  the  public 
interest." 

Crosley  is  expected  to  appeal  to  the  U.  S. 
Supreme  Court  next  in  the  case. 

AT&T  Private  Line  Rate  Bid 
Reduced  to  $9Vi  Million  Figure 

American  Telephone  &  Telegraph  Co. 
last  week  modified  its  proposed  rate  in- 
creases for  private  line  teletypewriter  serv- 
ice, asking  for  an  increase  of  $9.5  million 
a  year  instead  of  the  $11  million  proposed 
in  August.  AT&T  said  the  reduction  is 
proposed  only  to  obtain  "immediate  and 
minimum  relief"  from  losses  it  has  sustained 
in  furnishing  the  service,  and  that  it  expects 
later  to  justify  its  original  increase. 

FCC  had  suspended  the  effect  of  the 
AT&T  proposals,  along  with  increases  pro- 
posed by  Western  Union  for  the  same  serv- 
ice, until  next  Jan.  1  and  scheduled  a  hear- 
ing on  the  matter  following  protests  from 
news  services,  newspaper  interests,  NAB 
and  others.  The  hearing  is  scheduled  to  be- 
gin Nov.  12. 

Page  68    •    October  20,  1958 


Mesa  Microwave  Sues 
To  Force  FCC  Action 

A  privately-owned  common  carrier  com- 
pany which  is  predominantly  linked  to  com- 
munity tv  systems  has  thrown  the  gauntlet 
down  to  the  FCC. 

Mesa  Microwave  Inc.,  owned  by  Video 
Independent  Theatres  Inc.  interests,  last 
week  asked  the  U.  S.  Appeals  Court  in 
Washington  to  order  the  FCC  to  act  on 
three  applications  for  microwave  links  to 
feed  tv  signals  to  CATV  systems.  It  told 
the  court  that  since  May  the  FCC  has  not 
acted  on  a  single  application  for  common 
carrier  relay  facilities. 

The  FCC  granted  one  of  Mesa  Micro- 
wave's  four  applications — that  for  feeding 
Amarillo,  Tex.,  vhf  stations  to  Memphis- 
Wellington-Childress,  Tex.,  community  an- 
tenna operations  two  weeks  ago. 

Video  Independent  Theatres,  through  its 
subsidiary  VuMore  Inc.,  operates  more  than 
a  dozen  CATV  systems  in  the  southwest. 
The  relay  company  subsidiary  already  op- 
erates in  Oklahoma,  feeding  Oklahoma  City 
tv  service  to  its  owned  CATV  systems  in 
Altus  and  Magnum,  Okla. 

Mesa  Microwave  said  that  there  were 
about  25  relay  link  systems  in  operation, 
but  that  since  May  the  FCC  has  not  proc- 
essed any  more  and  has  placed  these  appli- 
cations in  a  "deep  frost."  The  ostensible 
reason,  the  petition  stated,  was  that  the 
Commission  is  studying  the  question  of 
CATV  operations,  boosters,  satellites,  etc. 
This  inquiry  was  issued  by  the  Commission 
in  May  [Government,  May  26]. 

Mesa  Microwave  asked  the  court  to  order 
the  FCC  either  to  grant  its  applications  or 
designate  them  for  hearing. 

Mesa  Microwave  filed  applications  in 
March,  May,  June  and  September  for  relay 
links  to  serve  CATV  systems  in  Laredo, 
Tex.;  Tallahassee,  Fla.;  Memphis-Welling- 
ton-Childress,  Tex.,  and  Fort  Myers-Naples, 
Fla. 

The  Laredo  application  was  protested  by 
KHAD-TV  there.  KHAD-TV  asked  the 
FCC  to  withhold  action  until  the  outcome 
of  its  inquiry  into  general  policy  on  com- 
munity antenna  systems. 

The  Commission's  grant  of  the  Mesa 
Microwave  application  for  Memphis-Wel- 
lington-Childress  was  authorized  by  the 
staff  on  Oct.  6,  and  announced  last  week. 
Although  no  reason  was  given  for  this 
move,  it  was  explained  by  FCC  officials 
that  the  authorization  was  made  because 
there  is  no  tv  service  in  that  area  and  there- 
fore no  harm  will  result  to  an  existing  sta- 
tion. The  CATV  systems  in  that  area  are 
owned  by  VuMore  Inc. 

Mesa  Microwave  also  called  the  court's 
attention  to  the  declaration  by  the  FCC 
of  its  policy  on  common  carriers  serving 
community  tv  systems  which  it  enunciated 
in  its  report  to  the  Senate  Commerce  Com- 
mittee in  August  [Government,  Aug.  18]. 
In  that  reply,  the  Commission  maintained 
that  it  should  not  consider  the  economic 
impact  on  tv  stations  of  common  carrier 
relay  links  bringing  tv  signals  into  a  com- 
munity for  the  local  CATV  system. 

The  petition  to  the  court  also  pointed 


REAL  REMOTE 

Television  will  be  used  in  conjunc- 
tion with  astronomical  research  bal- 
loon flights  80,000  feet  above  the  sur- 
face of  the  earth  as  part  of  a  Na- 
tional Science  Foundation-Office  of 
Naval  Research  project,  according  to 
an  announcement  yesterday  (Oct.  19) 
in  Washington,  D.  C.  Two  telescopes, 
one  36-inch  and  the  other  12-inch, 
will  be  equipped  with  a  television  link 
with  control  from  the  ground  to  en- 
able remote-control  pointing  of  the 
telescopes  at  celestial  objects. 


out  that  the  Commission  has  continued  to 
grant  translator  applications — even  though 
the  policy  on  translators  is  part  of  the  in- 
quiry under  study. 

There  are  48  relay  applications  in  the 
Commission's  "deep  frost"  at  the  present 
time. 

WIBC  Wants  Craven  Disqualified 
In  Indianapolis  Ch.  13  Hearing 

WIBC  Indianapolis  last  week  filed  a  move 
calling  for  disqualification  of  Comr. 
T.  A.  M.  Craven  when  the  FCC  rehears 
the  Indianapolis  ch.  13  case.  The  FCC's 
grant  of  ch.  13  to  Crosley  Broadcasting  Co. 
was  set  aside  by  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia  in  a  decision 
June  16;  the  court  later  denied  a  Crosley 
petition  that  the  case  be  reheard  by  the  full 
nine-member  court  [Government,  Sept. 
29.  Also  see  separate  story,  this  page]. 

WIBC  asked  that  Comr.  Craven  be  dis- 
qualified from  voting  because  the  engineer- 
ing firm  of  which  he  formerly  was  a  mem- 
ber was  employed  by  one  of  the  com- 
peting ch.  13  applicants,  WIRE  Indian- 
apolis. 

Comr.  Craven  voted  in  the  decision 
awarding  ch.  13  to  Crosley  to  break  an  im- 
passe, at  the  FCC  membership's  request. 
The  court  ruled  he  shouldn't  have  voted 
because  he  didn't  hear  oral  argument  in  the 
case. 

WIBC  said  it  has  no  doubt  of  Comr. 
Craven's  character  and  integrity  but  feels 
he  should  be  disqualified  because  his  for- 
mer firm  represented  WIRE. 

Ch.  14  Granted  to  Springfield 

FCC  last  week  approved  the  grant  of  ch. 
14  WWOR-TV  Worcester,  Mass.,  which 
has  been  off  the  air  since  1955,  to  Spring- 
field Television  Broadcasting  Corp.  in  a 
stock  transaction  which  will  give  the  sta- 
tion's former  licensee,  Salisbury  Broadcast- 
ing Corp.,  20%  interest  in  Springfield  Tele- 
vision [Changing  Hands,  Aug.  4]. 

Springfield  Television  owns  ch.  22  WWLP 
(TV)  Springfield,  Mass.,  semi-satellite  of 
ch.  32  WRLP  (TV)  Greenfield,  Mass.,  and 
translators  in  Claremont  and  Lebanon, 
N.  H.  The  grant  of  this  transfer,  the  Com- 
mission said,  is  conditioned  on  the  fact 
that  the  assignment  of  WWOR-TV  be  con- 
summated within  20  days  and  that  the  as- 
signee resume  broadcasts  in  9Q  days. 

Broadcasting 


WMT-TV    CBS  Television  for  Eastern  Iowa   •  Channel  2    *  Mail  Address; 


KMSO-TV  MISSOULA  INSTALLS  HIGH  POWER 
MICROWAVE  TO  SERVE  50#000  TV  HOMES 


The  final  step  in  making  KMSO  channel  13,  Missoula,  Montana,  one  of  the 
country's  most  up-to-date  television  stations  was  completed  this  week  when 
the  station  installed  a  new  micro-wave  unit  capable  of  picking  up  all  three 
networks  direct.  The  new  Motorola  unit  was  installed  on  top  of  Big  Moun- 
tain near  Kalispell  from  which  point  the  signal  is  transmitted,  without 
interruption,  to  KMSO's  transmitter-receiver  atop  TV  mountain  outside 
Missoula.  Telecast  quality  has  been  excellent,  according  to  Art  Mosby, 
president  of  the  station.  Up  to  now  only  CBS  programs  have  been  carried 
live.  "Since  KMSO,  with  video  power  of  191,000  watts  is  the  only  station 
serving  all  of  Western  Montana,  it  was  evident  that  we  would  have  to  ex- 
pand our  facilities  if  we  were  to  serve  this  market  100%"  said  Mosby. 

KMSO  began  regular  telecasting  three  years  ago  and  originally  had  the 
studios  in  the  transmitter  building  7,000  feet  above  sea  level.  Two  years 
later  the  studio  and  offices  were  moved  to  the  beautiful  new  TV  building 
pictured  here.  The  station  occupies  the  entire  building.  In  addition  to  the 
offices,  control  rooms,  film  laboratories,  audition  lounge  and  lobby  there 
are  three  large  studios  fully  equipped  with  props,  lighting  facilities  and 
live  cameras. 

The  program  department  of  WMSO  works  very  closely  with  the  newly 
developed  TV  department  in  connection  with  Montana  State  University. 
A  year  ago  the  station  was  one  of  the  first  in  the  nation  to  present  a  full 
symphony  orchestra,  live,  over  both  radio  and  television  with  stereophonic 
sound.  KGVO  radio  used  two  mikes  at  specified  locations  and  KMSO  used 
three.  The  effect  proved  quite  exciting.  "Serving  a  single  station  market 
is  sometimes  more  difficult  than  competing  for  listener  preference"  says 
Art  Mosby.  "It's  like  operating  in  a  goldfish  bowl."  Everyone  is  constantly 
comparing  our  local  efforts  with  network  origination.  It  keeps  us  humping 
to  keep  programming  at  a  high  level  all  the  time.  "On  the  other  hand,  with 
over  50,000  TV  homes  in  the  market,  KMSO  becomes  a  very  good  advertis- 
ing buy  considering  the  captive  audience." 

Just  ask  our  national  Representatives,  Gill-Perna,  Inc.  or  Hugh  Feltis 
Associates  (Seattle). 


CBS 


ABC 


NBC 


GOVERNMENT 


CONTINUED 


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Storer  Queried  Further 
On  Milwaukee  Vhf  Plans 

There  were  indications  last  week  that  the 
philosophy  of  Comr.  Robert  T.  Bartley — 
always  a  maverick  in  Commission  ap- 
provals of  radio-tv  station  sales  involving 
multiple  owners — is  getting  through  to 
some  of  his  associates  at  the  FCC. 

By  a  vote  of  3-2  (and  in  the  absence 
of  Comr.  Bartley),  the  Commission  last 
week  decided  to  send  a  letter  to  Storer 
Broadcasting  Co.  asking  more  information 
about  the  "concentration  of  control  factors" 
in  Storer's  proposed  purchase  of  WITI-TV 
Milwaukee  (ch.  6)  for  $4,462,500  [At 
Deadline,  Aug.  11]. 

The  FCC  letter  was  one  of  inquiry  and 
thus  was  not  as  severe  in  implication  as  a 
McFarland  Letter,  the  latter  always  in- 
dicating that  a  hearing  is  necessary  unless 
the  recipient  can  explain  to  the  FCC's  satis- 
faction the  questions  posed  by  the  letter. 

The  FCC  letter  said  that  "no  showing" 
(in  the  application  for  sale)  has  been  made 
on  the  location  of  area  served,  number  of 
people  served  and  the  extent  of  other  com- 
petitive services  in  the  area. 

Without  such  a  showing,  the  FCC  said, 
it  will  be  unable  to  make  a  public  interest 
finding  as  required  by  the  Communications 
Act.  Accordingly,  the  letter  continued, 
"you  are  being  given  the  opportunity  to 
amend  your  application  by  submitting  fur- 
ther information." 

This  information,  the  letter  continued, 
should  include  (1)  a  statement  of  whether 
Storer.  in  setting  WITI-TV  rates,  proposes 
to  operate  in  combination  with  its  other 
broadcast  stations;  and  (2)  since  Storer  op- 
erated WVUE  (TV)  Wilmington  (Philadel- 
phia) as  an  independent  and  found  it  neces- 
sary to  discontinue  WVUE  for  financial 
reasons,  the  showing  should  set  forth  the 
basis  for  Storer's  belief  WITI-TV  can  be 
operated  as  an  independent  (non-affiliated) 
station  on  a  sound  financial  basis  in  the 
public  interest. 

Voting  to  hold  up  approval  of  the  sale 
and  to  send  the  letter  were  Comrs.  Rosel  H. 
Hyde  (acting  chairman),  T.  A.  M.  Craven 
and  Frederick  W.  Ford.  Voting  to  approve 
the  sale  and  dissenting  to  the  letter  were 
Comrs.  Robert  E.  Lee  and  John  S.  Cross. 
Chairman  John  C.  Doerfer  is  in  Europe 
and  Comr.  Bartley  was  in  Chicago  last 
week. 

Storer  has  closed  down  WVUE,  but  has 
not  surrendered  the  permit  for  the  ch.  12 
outlet.  The  WITI-TV  sale  is  conditioned 
on  Storer  disposing  of  WVUE  to  remain 
within  the  FCC's  5-vhf  numerical  limit  for 
multiple  ownership. 

WITI-TV  does  not  have  a  network  affili- 
ation. Network-affiliated  stations  in  Mil- 
waukee are  WISN-TV  (ABC),  WTMJ-TV 
(NBC),  and  WXIX  (TV),  owned  by  CBS. 
WXIX  is  the  only  uhf  station  on  the  air  in 
Milwaukee  (ch.  18)  and  will  be  one  of  only 
two  network-owned  uhf's  remaining  on  the 
air  when  CBS  closes  down  its  WHCT  (TV) 
Hartford,  Conn.,  on  Nov.  16  and  affiliates 
with  WTIC-TV  Hartford.  At  the  time  the 
shutdown  of  WHCT  was  announced  [Sta- 
tions, Oct.  13],  CBS  President  Frank  Stan- 


Page  70    •    October  20,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 
AT  A  10% 


YOU  NEED  TWO  GUNS 
in  Indiana! 


Here,  where  hunting's  the  hobby,  sharpshooting  adver- 
tisers bag  two  traditional  test  markets — Fort  Wayne  and 
South  Bend -Elkhart  —  with  one  combination  buy  which 
saves  10%.  They  thus  draw  a  bead  on  340,000  TV  homes  — 
a  bigger  target  than  T.A.'s  43rd  market!*  Over  1,688,000 
total  population — more  people  than  Arizona,  Colorado  or 
Nebraska!  Effective  Buying  Income,  nearly  $3  Billion — 
and  it's  yours  with  just  one  buy! 

*Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May,  1958. 


call  your 


man  now 


****** 


STING 


October  20,  1958    •  Page 


GOVERNMENT  CONTINUED 


ton  announced  it  was  the  network's  "cur- 
rent intention"  to  continue  operating 
WXIX  (TV).  WNBC  (TV)  (ch.  30)  New 
Britain,  Conn.,  owned  by  NBC,  remains  on 
the  air.  NBC's  WBUF  (TV)  Buffalo,  N.  Y. 
(ch.  17),  went  off  the  air  Sept.  30. 

Of  the  four  Storer  tv  stations  on  the  air 
all  are  vhfs  and  three  are  affiliated  with  CBS. 
Storer's  WSPD-TV  Toledo  switches  from 
CBS  to  ABC  next  Sunday  (Oct.  26)  [At 
Deadline,  Aug.  18]. 

Present  owners  of  WITI-TV  (Independ- 
ent Tv  Inc.)  include  Sol  and  Jack  Kahn, 
Arthur  and  Lawrence  Fleischman,  Robert 
K.  Strauss,  Max  Osnos  and  others. 

Appeals  Court  Upholds 
Jesuit  Station  Right 

The  U.  S.  Court  of  Appeals  in  Washing- 
ton last  week  upheld  the  right  of  Loyola  U., 
New  Orleans,  to  own  and  operate  a  tv  sta- 
tion. 

In  a  unanimous,  three-judge  opinion,  the 
court  denied  the  contention  that  the  Jesuit 
institution  was  ineligible  to  hold  a  broad- 
cast license.  This  challenge  was  made  by 
James  A.  Noe  &  Co.  (WNOE  New  Orleans) 
on  the  ground  that  Loyola  U.  is  an  "alien" 
corporation  in  the  meaning  of  the  law  since 
it  is  run  by  the  Society  of  Jesus,  a  Roman 
Catholic  religious  order.  This  contention 
was  also  advanced  by  Protestants  and  Other 
Americans  United  for  Separation  of  Church 
and  State,  which  filed  as  a  "friend  of  the 
court." 

Circuit  Judge  George  Thomas  Washing- 
ton, writing  for  himself  and  Judges  David 
L.  Bazelon  and  Charles  Fahy,  stated  that 
the  limitation  on  alien  control  of  communi- 
cations was  primarily  based  on  the  idea  of 
preventing  alien  activities  against  the  gov- 
ernment during  time  of  war. 

"The  relationship  of  Loyola  to  the  So- 
ciety of  Jesus  hardly  seems  to  endanger  our 
national  security,"  Judge  Washington  wrote. 
"Certainly  the  mere  fact  that  the  rector  [of 
the  University]  is  appointed  by  an  ecclesi- 
astical superior  who  is  an  alien  is  not 
enough  to  bring  Loyola  within  the  inter- 
diction of  the  cited  statute."  The  rector  of 
the  university,  he  added,  is  appointed  by 
the  superior  general  of  the  order,  who  at 
present  is  a  Belgian  citizen  residing  in  Rome, 
on  the  recommendation  of  the  provincial 
superior,  an  American  citizen  who  is  head 
of  the  New  Orleans  Province  of  the  Society. 
Judge  Washington  also  pointed  out  that  all 
University  directors  are  American  citizens 
and;  that  Loyola  is  legally  and  financially 
autonomous. 

Judge  Washington  said  it  was  recognized 
that  the  hierarchical  chain  of  authority 
(which  in  some  "rare  instances"  might  in- 
clude the  Pope)  has  never  been  used  in  the 
past  to  impinge  upon  the  independence 
of  the  university  in  the  operation  of  its 
radio  station.  Loyola  has  owned  and  operat- 
ed WWL  New  Orleans  since  1922. 

The  circuit  court  decision  also  stated  it 
saw  no  impropriety  in  the  FCC's  distinguish- 
ing non-business  organizations  from  ordi- 
nary stock  companies. 

The  court  also  turned  down  an  objection 
to  the  Loyola  grant  on  the  ground  that  the 
station  would  not  give  time  for  the  broad- 


cast of  Protestant  and  other  religious  views. 
This,  the  court  said,  cannot  be  sustained 
since  the  FCC  has  satisfied  itself  that  Loyola 
will  fulfill  the  broadcast  needs  of  the  com- 
munity. It  declared  that  if  Loyola  in  the 
future  were  to  fall  short  of  its  pledge  to 
program  properly  the  Commission  may  al- 
ways review  the  matter. 

Judge  Washington's  ruling  also  held 
against  the  charge  that  Loyola  is  an  "instru- 
mentality" of  a  foreign  sovereign  (the 
Vatican). 

The  appeal  was  originally  brought  by  Mr. 
Noe,  former  Louisiana  governor,  and  the 
New  Orleans  Times-Picayune.  The  Times- 
Picayune,  however,  withdrew  its  appeal  in 
line  with  an  arrangement  with  the  Dept.  of 
Justice  when  it  acquired  ownership  of  the 
New  Orleans  Item.  It  also  has  sold  its  radio 
station  (WTPS)  under  the  same  agreement 
with  the  Justice  Dept.  [Changing  Hands, 
Oct.  13].  The  Commission  awarded  ch.  4 
to  WWL  in  July  1956,  reversing  a  hearing 
examiner's  recommendation  in  favor  of  the 
Times-Picayune. 

In  Wake  of  CBS  Hartford  Switch 
Springfield  U  Wants  V  Instead 

A  New  England  uhf  station  last  week 
asked  the  FCC  to  allocate  a  vhf  channel — 
any  vhf  channel — to  its  area. 

William  Dwight,  president  of  ch.  40 
WHYN-TV  Springfield-Holyoke,  Mass., 
told  the  FCC  that  a  uhf  station  cannot 
exist  in  the  western  Massachusetts  area  in 
competition  with  a  vhf  outlet  in  Hartford. 

The  Springfield-Holyoke  station's  move 
came  a  week  after  CBS  announced  it  was 
closing  its  ch.  18  WHCT  (TV)  Hartford 
and  affiliating  with  the  ch.  3  WTIC-TV 
station  there  [Stations,  Oct.  13].  WHYN- 
TV  is  also  a  CBS-TV  affiliate. 

Springfield  is  about  25  miles  from  Hart- 
ford. 

Mr.  Dwight's  letter,  dated  Oct.  14,  was 


RELAY  TEST  OPPORTUNITY 

Sometime  in  1959  when  a  Navy 
Vanguard  is  sent  aloft — as  part  of  the 
International  Geophysical  Year  ex- 
periments— it  will  carry  a  small  flat 
package  of  plastic.  This  will  be  ejected 
into  orbit  along  with  the  IGY  satel- 
lite. When  flung  into  space  this  pack- 
age, weighing  a  mere  four  ounces,  will 
be  inflated  into  a  30-inch  sphere.  The 
outside  of  the  sphere  will  be  coated 
with  five-millionth  of  an  inch  of  alu- 
minum to  make  it  more  easily  tracked 
by  radar  and  more  visible  at  evening 
and  morning  hours. 

Although  the  purpose  of  this 
sphere  is  to  permit  measurement  of 
the  amount  of  "drag"  in  space,  the 
aluminum  coating  will  be  too  good 
an  opportunity  to  miss  for  electronic 
communications  scientists.  Already 
preliminary  discussions  have  been 
held  with  officials  of  the  National 
Aeronautics  &  Space  Administration 
to  use  the  NASA  sub-satellite  as  a 
passive  reflector  for  radio  relaying. 


to  Mary  Jane  Morris,  secretary  of  the  FCC. 
It  opened  with  the  statement  that  the  letter 
should  be  considered  an  application  by  the 
Hampden-Hampshire  Corp.  (licensee  of 
WHYN-TV)  "for  permission  to  own  and 
operate  a  vhf  television  channel  (the 
channel  number  to  be  designated  by  the 
FCC)  in  the  Springfield-Holyoke,  Massa- 
chusetts area." 

After  recounting  the  salient  market  fea- 
tures of  the  area — and  the  fact  that  the 
company  has  operated  the  ch.  40  facility 
since  1951,  Mr.  Dwight  continued: 

"Circumstances  indicate  that  others  may 
seek  and  will  probably  be  successful  in 
obtaining  permission  to  operate  at  least 
one  other  vhf  channel  in  the  Hartford, 
Conn.,  area." 

Although  Mr.  Dwight  did  not  specify 
what  applicants  he  had  in  mind,  it  is 
presumed  he  referred  in  part  to  the  move 
of  ch.  8  WNHC-TV  New  Haven,  Conn., 
northward  toward  Hartford.  The  WNHC- 
TV  move  was  recommended  by  a  hearing 
examiner  last  July  and  is  still  awaiting  final 
FCC  approval. 

Mr.  Dwight  said  that  successful  operation 
of  a  uhf  station  in  the  Springfield-Holyoke 
area  "cannot  long  continue"  if  vhf  opera- 
tion is  permitted  in  Hartford  area. 

He  added:  "A  Hartford,  Conn.,  vhf  sta- 
tion does  not,  cannot  and  undoubtedly 
will  not  adequately  service  the  people  in 
the  Springfield-Holyoke,  Mass.,  area.  There 
is  no  community  of  interest  between  the 
people  of  Hartford,  Conn.,  and  those  in  the 
Springfield-Holyoke,  Mass.,  area." 

Springfield  has  two  uhf  stations;  in  addi- 
tion to  WHYN-TV  there  is  ch.  22  WWLP 
(TV),  affiliated  with  NBC.  The  FCC  only 
last  week  approved  a  stock  transfer  which 
brought  ch.  14  WWOR-TV  Worcester, 
Mass.,  into  the  ownership  of  WWLP  (see 
page  68).  WWLP  also  owns  ch.  32  WRLP 
(TV)  Greenfield,  Mass.,  a  semi-satellite,  and 
translator  stations  in  Claremont  and 
Lebanon,  N.  H. 

WHYN-TV  is  principally  owned  by  the 
Dwight  and  DeRose  families  (Holyoke 
Transcript  and  Telegram  and  Northampton 
Hampshire  Gazette).  It  is  half  owned  by 
the  employes  beneficial  fund  of  the  Spring- 
field Union  and  News. 

Powell  Opinion  Backs  Decision 
By  Court  on  Radio-Tv  Access 

The  public  will  have  greater  respect  for 
the  principles  of  democracy  if  court  pro- 
ceedings are  broadcast,  Judge  John  C. 
Powell  of  the  Oklahoma  Criminal  Court  of 
Appeals  said  last  week  in  an  opinion  con- 
curring with  the  court's  Sept.  3  decision. 
This  ruling  held  that  Canon  35  of  the 
American  Bar  Assn.  is  obsolete  and  that 
radio  and  television  are  entitled  to  the  same 
courtroom  rights  as  the  press  [Lead  Story, 
Sept.  8]. 

Court  broadcasts  "constitute  an  educa- 
tional opportunity  for  the  citizen  and  en- 
able him  more  truly  to  gain  an  insight  into 
the  working  of  the  courts,  not  so  realistical- 
ly revealed  by  the  written  word,"  Judge 
Powell  said.  He  argued  that  except  in  some 
civil  cases  the  parties  should  not  be  allowed 


Page  72    •    October  20,  1958 


Broadcasting 


to  waive  public  hearings  "because  the 
community  at  large  is  vitally  interested  in 
the  right  to  observe  the  administration  of 
justice.  .  .  ."  He  said  he  did  not  believe 
one  accused  "may  waive  the  right  of  the 
public  to  insist  upon  a  public  trial." 

AFTRA  Chicago  Appeal 
lll-Founded,  NBC  Says 

NBC  told  the  FCC  last  week  that  the 
Chicago  chapter  of  American  Federation 
of  Tv  &  Radio  Artists  has  no  legal  right  to 
appeal  to  that  body  just  because  the  AFTRA 
unit  thinks  it  has  an  "appealing"  case. 

The  network  said  the  union  local  mis- 
interpreted a  section  of  the  Communica- 
tions Act  providing  for  appeals  to  appeals 
courts  and  filed  with  the  FCC  instead  [Gov- 
ernment, Oct.  6].  NBC  said  the  AFTRA 
local  "essentially"  wants  a  hearing  on  li- 
censes of  NBC's  owned  stations  in  Chi- 
cago, WMAQ  and  WNBQ  (TV),  to  stop 
changes  in  station  program  schedules  and 
thus  try  to  entangle  the  FCC  in  the  "details 
of  station  management." 

Although  the  union  cites  the  public  inter- 
est, its  basic  purpose  is  to  require  NBC's 
continued  employment  of  AFTRA  mem- 
bers the  union  believes  may  be  discharged, 
the  network  continued.  The  FCC,  NBC 
added,  is  not  the  proper  forum  to  settle  a 
private  labor  controversy.  The  union  does 
not  claim  NBC  violated  labor  agreements, 
NBC  said,  but  wants  to  harass  stations  and 


network,  examine  their  financial  records 
and  get  publicity. 

NBC  was  skeptical  of  the  union's  claim  it 
can  present  detailed  information  at  the 
hearing,  saying  NBC  plans  are  not  secret 
but  have  been  widely  publicized  and  that, 
therefore,  all  the  facts  are  known. 

The  network  listed  the  proposed  program 
changes  for  WMAQ  and  WNBQ  and  said 
there  will  be  "almost  no"  program  changes 
at  the  radio  station  and  that  only  about  6% 
of  the  tv  station's  programming  will  be  af- 
fected by  changes  in  the  fall  schedule. 

Mayor  Richard  J.  Daley  of  Chicago  and 
Rep.  Sidney  R.  Yates  (D-Ill.)  of  Chicago 
both  have  protested  NBC's  program 
changes. 

"It  was  never  the  intent  of  Congress  or 
the  American  people  to  permit  a  small 
handful  of  'absentee  landlords'  to  control 
the  entire  industry,"  Mayor  Daley  told  the 
Broadcast  Advertising  Club  of  that  city 
Oct.  7. 

He  called  for  a  halt  to  the  "march  of  the 
media  from  abandoning  the  mainstreams 
of  American  life  and  thought"  in  Chicago. 
In  a  telegram  sent  to  FCC  Chairman  John 
C.  Doerfer,  Mayor  Daley  said  the  loss  of 
live  tv  programs  was  a  "severe  set-back  to 
our  city." 

Rep.  Yates  criticized  NBC  in  a  telegram 
to  the  FCC  saying  that  "NBC  seems  de- 
termined to  make  Chicago  a  television  ghost 
town."  He  asked  for  a  hearing  on  renewal 
of  NBC's  license  for  WNBQ. 


Chicago  station  managers  condemned 
the  AFTRA  complaint  to  the  Commission. 

Sterling  C.  (Red)  Quinlan,  ABC  vice 
president  in  charge  of  WBKB  (TV),  branded 
the  petition  as  "irresponsible  and  foolish." 
H.  Leslie  Atlass,  CBS  vice  president  in 
charge  of  Central  Div.,  described  charges 
as  "erroneous"  as  they  relate  to  WBBM-AM- 
TV  Chicago,  citing  heavy  employment  of 
talent  for  local  sponsored  programs.  Ward 
L.  Quaal,  vice  president  and  manager  of  in- 
dependent WGN-AM-TV,  noted  "talent  and 
programs  per  se  must  always  be  subject  to 
change  for  the  good  of  the  industry."  He 
claimed  WGN-TV  is  scheduling  over  40 
hours  weekly  of  live,  local  shows. 

L&B  Nearing  Am  Grant  for  Hemef 

L&B  Broadcasting  Co.  moved  closer  to 
a  radio  grant  when  FCC  Hearing  Examiner 
Herbert  Sharfman  last  week  issued  an  initial 
decision  proposing  authorization  of  a  new 
am  outlet  on  1320  kc  with  500  w,  directional 
antenna,  day,  in  Hemet,  Calif.  Two  com- 
peting applications  in  hearing  with  L&B 
Broadcasting  were  dismissed. 

Pocatello,  Idaho,  Vhf  Granted 

The  FCC  last  week  granted  KBLI  Inc. 
(KBLI  Blackfoot,  Idaho)  a  construction 
permit  for  a  tv  station  on  ch.  6  in  Poca- 
tello, Idaho.  Granite  District  Radio  Broad- 
casting Co.,  Howard  D.  Johnson,  president, 
owns  70%  of  the  licensee.  Granite  District 
Radio  also  operates  KNAK  Salt  Lake  City. 


IN  PITTSBURGH.. 

take  TAE 
and  see 


Nothing  like  a  spot  of  TAE  to  perk  up  your 
Pittsburgh  schedule.  Exclusives  like  the  MGM  film 
package,  on-location  Telecom  news  coverage, 
Pittsburgh's  most  elaborate  production  set-up, 
make  TAE-time  so  stimulating! 
WTAE  is  new;  so  pick  up  the  prime  spots 
while  they're  hot.  Take  TAE  and  see. 
But  first  see  your  Katz  man. 


mrtavisioNj  Lm  Pittsburgh 

«r  in  n\i  CHANNEL 

BASIC  ABC  IN  PITTSBURGH 


Broadcasting 


October  20,  1958    •   Page  73 


NETWORKS 


KGW,  KING  STATIONS 
AFFILIATE  WITH  NBC 

•  Switch  to  be  made  from  ABC 

•  Action  surprises  KOMO-AM-TV 

A  switch  in  the  network  affiliations  of  the 
King  Broadcasting  Co.  television  and  radio 
stations  in  Seattle  and  Portland  from  ABC 
to  NBC  was  announced  last  week. 

Secondary  NBC  affiliations  with  KGW- 
AM-TV  Portland,  Ore.,  became  effective 
last  Tuesday  (Oct.  14)  and  with  KING- 
AM-TV  Seattle  last  Wednesday,  according 
to  a  joint  announcement  by  Otto  P.  Brandt, 
vice  president  in  charge  of  the  broadcast 
division  of  King,  and  Harry  Bannister,  vice 
president  in  charge  of  station  relations  for 
NBC. 

Primary  NBC  affiliations  were  set  to 
become  effective  as  follows:  KGW,  Dec. 
19,  1959;  KGW-TV,  May  1,  1959;  KING, 
June  14,  1959,  and  KING-TV,  Dec.  10, 
1959.  Until  those  dates,  the  stations  remain 
primary  affiliates  of  ABC-TV. 

Mr.  Brandt  told  the  staffs  of  the  four 
stations:  "Our  association  with  NBC  is  one 
of  the  most  important  milestones  in  our 
history.  NBC's  appraisal  of  our  stations  as 
the  best  in  Seattle  and  Portland  is  recogni- 
tion of  which  we  can  be  very  proud.  It 
is  a  compliment  which  I  am  sure  all  of  us 
will  accept  with  thanks  and  appreciation." 

Mr.  Bannister  said  NBC  was  "highly 
pleased,"  that  "our  company  has  traditional- 


ly been  associated  in  broadcasting  with  the 
country's  outstanding  television  and  radio 
stations"  and  that  adding  these  outlets  to 
other  NBC  affiliates  in  the  Northwest  "as- 
sures us  of  still  greater  possibilities  for  NBC 
service  in  this  important  area  of  the  coun- 
try." 

King  Broadcasting  is  owned  principally 
by  Mrs.  A.  Scott  Bullitt,  its  president. 
KING-TV  is  on  ch.  5,  KING  is  on  1090  kc 
with  50  kw;  KGW-TV  on  ch.  8,  KGW  on 
620  kc  with  5  kw.  Walter  Wagstaff  and 
Fred  Von  Hofen  are  station  managers  of 
KGW-TV  and  KGW,  respectively. 

NBC's  current  affiliates  in  the  area  are 
KOMO  (1000  kc,  50  kw)  and  KOMO-TV 
(ch.  4)  Seattle,  and  KPTV  (TV)  Portland 
(ch.  12). 

W.  W.  Warren,  executive  vice  president 
and  general  manager  of  KOMO-AM-TV 
Thursday  expressed  surprise  at  NBC's  action 
and  said,  "We  are  amazed  that  NBC  would 
have  the  audacity  to  make  a  package  deal  in- 
volving Portland  and  Seattle  which  sells 
one  of  its  oldest  friends  and  staunchest  sup- 
porters down  the  river.  We  do  not  know 
what  political,  economic  or  ulterior  forces 
were  brought  to  bear  on  NBC  to  destroy  32 
years  of  successful  partnership.  .  .  .  This  is 
all  the  more  incredible  in  light  of  the  fact 
that  KOMO-TV  is  No.  1  in  the  market  and 
repeatedly  attracts  the  most  viewers  on 
directly  competitive  local  programs." 

Mr.  Warren  pointed  out  that  KOMO 


became  an  affiliate  of  NBC  in  1927  and  was 
a  charter  affiliate  of  the  NBC  Pacific  Coast 
network.  He  declared  KOMO  officials  aided 
and  assisted  NBC  in  the  formation  of  this 
network  and  that  KOMO-TV  became  a 
basic  affiliate  of  NBC-TV  Dec.  11,  1953. 
its  first  day  on  the  air. 

Mr.  Warren  did  not  announce  any  plans 
as  to  the  future  affiliation  of  the  stations. 

While  not  commenting  formally,  ABC-TV 
officials  showed  no  lack  of  confidence  in 
their  ability  to  replace  the  losses  in  both 
markets. 

CBS-TV  Shifts  Bunker 
To  Network  Sales  Post 

Edmund  C.  Bunker,  CBS-TV  vice  presi- 
dent and  director  of  affiliate  relations,  has 
been  named  vice  president  and  general 
manager  of  CBS-TV  network  sales,  report- 
ing to  Thomas  H.  Dawson,  vice  president 
in  charge  of  network  sales.  Carl  S.  Ward, 
national  manager  of  affiliate  relations,  suc- 
ceeds Mr.  Bunker  [Closed  Circuit,  Re- 
spects, Oct.  13]. 

The  appointments  announced  last  week 
by  William  H.  Hylan.  vice  president  of  sales 
administration  at  CBS-TV,  were  seen  as  a 
network  move  to  strengthen  its  sales  depart- 
ment. Mr.  Bunker  has  been  with  CBS-TV 
since  June  1949  when  he  was  an  account 
executive  in  network  sales.  He  became  gen- 
eral sales  manager  of  KNXT  (TV)  Los  An- 
geles and  the  Columbia  Pacific  network  in 
1952  and  two  years  later  was  appointed 
general  manager  of  WXIX  (TV)  Milwau- 
kee. He  was  elected  vice  president  and  di- 
rector of  affiliate  relations  in  October  1957. 

Mr.  Ward,  associated  with  the  network 
13  years,  joined  at  WCCO  Minneapolis 


MR.  BUNKER  MR.  WARD 


(then  CBS  owned),  became  general  manager 
of  WCBS  New  York  in  1951  and  national 
manager  of  affiliate  relations  for  CBS-TV  in 
April  1957. 

At  the  same  time,  George  Klayer,  who 
has  been  CBS-TV  network  sales  manager, 
is  being  assigned  to  special  agency  accounts. 

WOL  to  Replace  WGMS 
As  Mutual's  D.  C.  Affiliate 

Mutual  reported  last  week  that  WOL 
Washington  will  become  the  network's  af- 
filiate there  on  Nov.  1,  replacing  WGMS. 
It  was  understood  that  WGMS  asked  for 
release  from  its  affiliation  contract  because 
the  station  intends  to  return  to  a  format 
stressing  "good  music."  WOL  operates  on 
1450  kc  with  250  w.  It  is  owned  by  the 


"What!  You  want  $24  for  a  little  island  like  this?" 


Peter  Minuit,  alas,  didn't  know  a  bargain  when  he  paid 
60  guilders  for  Manhattan  Island  332  years  ago.  More 
perceptive  are  some  20,000  of  today's  busiest  people  in 
the  broadcast  advertising  business.  They  recognize  — 
and  PAY  for  —  the  real  bargain  bonus  of  TV-radio  news 
brought  to  their  desks  every  week  by  Broadcasting. 
No  other  publication  digs  so  deep,  covers  so  much,  or 
reports  so  accurately  on  everything  newsworthy  in  tele- 
vision and  radio  business.  That's  what  makes  an  intro- 
ductory 26-week  subscription  to  BROADCASTING  at  only 
$3.50  such  a  remarkable  bargain.  Your  name  and 
address  starts  it  coming  next  week.  (We'll  bill  later.) 

BROADCASTING 

1735  DeSales  Street,  N.  W.,  Washington  e,  D.  C. 


Page  74    •    October  20,  1958 


Broadcasting 


The  coast-to-coast  economy  network  ...  Air  Express 


CHECK  YOUR  AIR  EXPRESS  SAVINGS 

over  any  other  complete  air  service 


CITY  TO  CITY..  .DOOR  TO  DOOR 

AIR  EXPRESS 

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(for  a  25  lb.  package) 

Miles 

Cost 

INDIANAPOLIS  to  OMAHA 

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$4.95  to  $9.09 

EL  PASO  to  LOS  ANGELES 

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7.25 

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CLEVELAND  to  DALLAS 

921 

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ATLANTA  to  DENVER 

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Before  many  filmed  programs  or  commercials  go 
on  the  air,  they  go  through  the  air— with  Air 
Express.  Choice  for  speed  and  economy,  Air  Express 
.  .  .  symbolized  by  the  big  "X"  .  .  .  also  offers  ex- 
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Broadcasting 


October  20,  1958    •    Page  75 


NETWORKS  CONTINUED 


TV  NETWORKS  NEARLY  SOLD  OUT— TVB 


A  Television  Bureau  of  Advertising 
survey  reveals  that  all  three  tv  networks 
report  they  now  are  virtually  "sold  out," 
reversing  the  pessimistic  outlook  for  the 
industry  a  few  months  ago. 

Norman  E.  Cash,  TvB  president,  who 
reported  on  the  survey,  pointed  out  that 
network  spokesmen  stressed  that  the 
buyer's  caution  during  spring  and  sum- 
mer months  "occasioned  continuing 
sales  activity  beyond  the  normal  cut-off 
date."  Mr.  Cash  observed  that  despite 
the  late  start,  the  schedules  were  filled 
quickly,  with  daytime  network  tv  "par- 
ticularly" strong  this  year.  TvB  released 
the  following  comments  from  network 
officials: 

Don  Coyle,  ABC-TV  vice  president  in 
charge  of  research  and  sales  develop- 


ment: "The  picture  now  is  extremely 
bright.  .  .  .  We  anticipate  that  if  the 
trend  continues,  ABC  will  make  more 
sales  in  the  fourth  quarter  than  in  any 
previous  fourth  quarter  in  our  history." 

William  H.  Hylan,  CBS-TV  vice  presi- 
dent of  sales  administration:  "Both  day- 
time and  nighttime  sales  compare  favor- 
ably to  the  '57  last  quarter.  The  general 
picture  is  good  .  .  .  with  the  future  look- 
ing very  optimistic,  especially  starting  in 
January,  what  with  new  products  coming 
in." 

Don  Durgin,  NBC-TV  president  and 
national  sales  manager:  "In  the  last  two 
months,  there  has  been  a  rush  of  busi- 
ness, both  nighttime  and  daytime,  since 
the  real  effect  of  the  recession,  as  we  all 
can  appreciate  now,  was  merely  to  delay 
the  placing  of  orders." 


Washington  Bcstg.  Co.,  of  which  Henry 
Rau  is  president. 

Mr.  Rau  said  the  acquisition  of  Mutual 
gives  WOL  top  network  news  service,  fitting 
into  the  music-news  format.  WOL  refuses 
to  go  rock-and-roll  and  will  continue  its 
combination  of  standard,  popular  and  seri- 
ous music. 

Mutual  will  move  its  Washington  head- 
quarters Nov.  1  to  newly  decorated  quar- 
ters in  the  Sheraton  Park  Hotel,  once  the 
site  of  WRC-AM-TV,  NBC's  owned  Wash- 
ington stations.  Fulton  Lewis  jr.,  MBS 
commentator,  also  will  move  his  offices 
and  staff  to  the  hotel. 

'21'  Dropped,  'Question' 
Hitting  Skids  on  Ratings 

One  of  the  bellwether  quiz  shows  was 
dropped  last  week  and  another  appeared 
to  be  losing  its  grip. 

Pharmaceuticals  Inc.,  the  sponsor,  and 
NBC-TV  decided  to  cancel  21,  which  was 
one  of  the  top-rated  quizzes  on  the  air 
before  the  "quiz  scandal"  broke  and  the 
program  itself  came  under  grand  jury  in- 
vestigation. Its  ratings  have  sagged  to  about 
a  third  of  what  they  once  were.  The  show 
was  dropped  after  last  Thursday  night's 
program  (8:30-9  p.m.). 

Spokesmen  for  Revlon  and  P.  Lorillard 
meanwhile  expressed  unhappiness  with  the 
ratings  decline  that  $64,000  Question,  grand- 
daddy  of  the  big-money  giveaway,  has  suf- 
fered in  recent  weeks.  But  it  was  noted 
that  the  advertisers  are  committed  to  a  26- 
week  contract  and,  unless  the  rating  figure 
worsens,  probably  would  stay  with  the  show 
at  least  for  that  period.  If  the  ratings  con- 
tinue to  drop  materially,  however,  the  spon- 
sors— especially  Revlon — may  seek  relief. 
Question  is  on  CBS-TV. 

Dropping  of  21  was  attributed  to  the 
ratings  slump.  Spokesmen  for  Pharmaceuti- 
cals reiterated  that  they  still  had  complete 
confidence  in  the  program  and  its  producer, 
Barry  &  Enright  Productions,  but  that  ap- 
parently the  public  had  lost  interest  if  not 
confidence  in  the  program. 

The  program  will  be  replaced  Oct.  30  by 
another  Barry  &  Enright  quiz,  Concentra- 
tion, which  has  enjoyed  rising  ratings  as  a 
daytime  show  on  NBC-TV.  Jack  Barry  of 
Barry  &  Enright  will  be  host  on  the  night- 


time version.  Hugh  Downs  is  m.c.  on  the 
Monday-Friday  daytime  edition. 

This  week's  program  (Oct.  23)  has  been 
pre-empted  for  the  Gateways  to  the  Mind 
special,  sponsored  by  the  Bell  System. 

NBC  said  Pharmaceuticals'  buy  of  the 
nighttime  Concentration  substitute  for  21 
was  part  of  a  major  network  purchase  in 
which  the  sponsor  also  picks  up  alternate- 
week  sponsorship  of  Arthur  Murray  Party 
(Mon.,  10-10:30  p.m.  EDT)  and  adds  five 
alternate-week  quarter-hour  segments  in 
three  daytime  shows  {Treasure  Hunt,  Con- 
centration and  It  Could  Be  You).  Pharma- 
ceuticals' agency  is  Parkson  Adv.,  New 
York. 

Meanwhile,  the  probe  of  former  con- 
testants' charges  against  quiz  shows  con- 
tinued before  a  New  York  grand  jury.  The 
"scandal"  broke  in  late  August  when  Col- 
gate-Palmolive summarily  dropped  Dotto 
after  a  contestant  charged  that  another  had 
been  briefed  on  questions  to  be  asked. 
Charges,  denied  sharply  by  Barry  &  Enright, 
later  were  leveled  against  21. 

Meanwhile  $64,000  Challenge  was 
dropped  by  Lorillard  just  as  the  show  pre- 
pared to  move  from  CBS-TV  to  NBC-TV. 
Two  weeks  ago  NBC  announced  that  it  was 
taking  temporary  but  direct  supervision  of 
21,   Tic   Tac  Dough,   Concentration  and 


Dough  Re  Mi,  all  formerly  handled  by 
Barry  &  Enright  [At  Deadline,  Oct.  8]. 

NBC  Affiliates,  Editor  Guests, 
Ready  to  Converge  on  New  York 

NBC's  radio  and  television  affiliates — and 
80  to  100  radio  and  tv  editors  who  will  be 
NBC's  guests — will  converge  on  New  York 
this  week. 

The  affiliates  will  meet  among  themselves 
and  with  NBC  top  brass  on  Wednesday. 
Thursday  and  Friday  (Oct.  22-24).  The 
radio-tv  editors,  making  the  second  annual 
NBC  Press  Tour,  will  spend  the  week  in  a 
round  of  tv-radio  programs,  parties  and 
demonstrations — and  "appropriate"  affiliate 
functions. 

The  affiliates'  agenda  calls  for  an  NBC 
Radio  presentation  at  10  a.m.  Wednesday 
by  Matthew  J.  Culligan,  executive  vice 
president  in  charge  of  the  radio  network, 
and  other  key  executives. 

At  12:30  on  opening  day  both  radio  and 
tv  affiliates  will  visit  the  David  Sarnoff 
Research  Center  at  Princeton. 

The  NBC-TV  presentation  will  be  held 
Thursday  morning  at  9:30  with  NBC  board 
chairman  Robert  W.  Sarnoff  and  President 
Robert  E.  Kintner  heading  the  network 
delegation. 

A  luncheon  for  both  radio  and  tv  af- 
filiates is  set  for  12:30  Thursday,  followed 
at  2:15  by  meetings  of  radio  and  tv  affiliates 
and  a  network  presentation  to  optional  tv 
affiliates.  The  banquet  and  entertainment 
program,  open  to  the  visiting  newsmen  as 
well  as  affiliates,  is  at  7  p.m.  Thursday. 

The  affiliate  meetings  are  slated  to  end 
after  a  closed  meeting  of  tv  stations  for 
election  of  officers  and  any  other  business, 
at  10  a.m.,  Friday.  All  affiliates'  meetings 
are  at  the  Plaza  Hotel. 


>    /       WITH  THE  \ 

/  Inter  x 
Mountain 

Network 

HEADQUARTERS:      SALT  LAKE  CITY 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


intermountain  Network  Affiliate 

K  L  I  X 

Twin  Falls,  Idaho 

is  NUMBER  ONE* 

In  the  Fabulous  Magic  Valley 

*  Pulse — Feb.,  1958 


CONTACT  YOUR  AVERY-KNODEL  MAN 


Page  76    •    October  20,  1958 


KELLY 
I  S 

COMING 


PROGRAM  SERVICES 

Lower  ASCAP  Fees 
Goal  of  Radio  Group 

A  "substantial  reduction"  in  ASCAP  ra- 
dio music  license  fees  will  be  sought  when 
the  all-industry  radio  music  license  com- 
mittee starts  "shortly"  to  negotiate  with  the 
performing  rights  society. 

This  decision  was  announced  last  week 
by  Robert  T.  Mason  of  WMRN  Marion, 
Ohio,  committee  chairman,  who  said  it  was 
reached  by  the  executive  committee  at  a 
session  Tuesday  (Oct.  14). 

It  also  was  understood  the  committee 
agreed  to  seek  a  five-year  contract,  the 
longest  term  allowed  to  ASCAP  under  its 
government  consent  decree. 

Officials  said  negotiations  with  ASCAP 
representatives  were  expected  to  start  short- 
ly. No  date  had  been  set  late  last  week, 
however. 

The  decision  to  seek  lower  rates  came  as 
small  surprise,  having  been  forecast  even 
before  first  steps  were  taken  to  create  the 
committee  earlier  this  year  [NAB  Conven- 
tion, April  28]. 

Actually,  radio  pays  about  10%  more 
for  ASCAP  licenses  than  television  does — 
a  situation  that  came  about  in  1953  when 
tv  negotiators  convinced  ASCAP,  which  was 
then  getting  "radio  rates  plus  10%"  from 
television,  that  the  budding  expansion  of 
television  promised  ASCAP  enough  addi- 
tional income  to  justify  cutting  the  tv  rate 
to,  roughly,  "radio  minus  10%." 

The  radio  station  rate,  in  effect  since 
1941,  is  2.25%  of  net  time  sales  for  a 
blanket  license  to  use  ASCAP  music  locally. 
The  network  rate  is  a  little  higher,  2.75%. 
For  most  stations  the  contracts  expire  Dec. 
31  this  year. 

The  all-industry  committee  also  plans  to 
negotiate  for  new  BMI  licenses,  which  ex- 
pire next  March,  and  "consider  existing 
agreements"  with  SESAC  [Program  Serv- 
ices, Oct.  6]. 

Executive  committee  members  at  last 
week's  meeting,  in  addition  to  Mr.  Mason, 
were: 

Richard  D.  Buckley,  WNEW  New  York; 
Robert  D.  Enoch,  WXLW  Indianapolis; 
Herbert  E.  Evans,  WRFD  Worthington, 
Ohio,  and  Peoples  Broadcasting  Corp.; 
Elliott  M.  Sanger,  WQXR  New  York,  and 
Sherwood  J.  Tarlow,  WHIL  Medford,  Mass., 
and  other  Tarlow  stations.  Emanuel  Dannett, 
general  counsel  to  the  committee,  and  his 
partner,  William  W.  Golub,  also  attended 
the  meeting. 

Community  Club  Signs  Nine 

Community  Club  Services  Inc.,  New 
York,  last  month  franchised  the  following 
stations:  WMMB  Melbourne,  WTYS  Mari- 
anna,  both  Florida;  KXEL  Waterloo,  Iowa; 
WSPN  Saratoga  Springs,  WPDM  Potsdam, 
both  New  York;  KZUM  Farmington,  N.  M.; 
WFLB  Fayetteville,  N.  C,  KATR  Corpus 
Christi,  and  KBOX  Dallas,  both  Texas.  This 
brings  the  number  of  outlets  franchised  by 
Community  Club  to  172. 

Broadcasting 


5KW 

for  all  of 
Northeast 
Michigan 


Just  ONE  Big  Buy 

does  your  selling  job  in  all  of 
Northeast  Michigan.  WFDF's 
perfectly  tailored  signal  adds  to 
Flint  the  rich  Thumb  area,  Sagi- 
naw, Bay  City,  and  the  heart  of 
Michigan's  vacationland.  NCS  #2 
shows  W  F  D  F  as  the  outstate 
regional  leader,  and  this  BIG 
new  signal*  adds  even  more.  Let 
Katz  show  you  how  this  impor- 
tant new  coverage  makes  WFDF 
a  key  buy  for  Eastern  Michigan. 

♦daytime 


WFDF9I0 


October  20,  1958    •    Page  77 


BEATING 

the 
DRUM... 


FOR  MORE  AND  MORE 
TELEVISION  SETS  IN 
THE  RICH,  PROSPEROUS 

WMAZ-LAND 


N.  C.  S.  #3 

SHOWS  AN  INCREASE  OF 

35.1% 

TELEVISION  SETS 


ONLY  CHANNEL  13 
COVERS  THIS  MARKET 
WHERE  SALES  CONTINUE 
ABOVE  THE  NATIONAL 
AVERAGE— PULSE,  1958 


LET  YOUR  AVERY-KNODEL 
MAN  GIVE  YOU 
THE  FULL  STORY! 


WMAZ-TV 
CHANNEL  13 

MACON  ,  G-A, 
CBS   ABC  NBC 


TRADE  ASSNS. 


RADIO  HAS  IMPROVED  IN  TV  ERA, 
OILMAN  TELLS  NAB  AT  MILWAUKEE 

•  Two  midwest  regionals  draw  some  200  broadcasters  each 

•  WOMT  liquor  ad  announcement  sparks  conference  comment 


Radio  is  a  stronger  advertising  medium 
than  it  was  before  the  introduction  of  tele- 
vision, midwest  broadcasters  were  told  Oct. 
14  at  the  NAB  Fall  Conference  by  Wesley 
I.  Nunn,  advertising  manager  of  Standard 
Oil  Co.  (Indiana}. 

Addressing  nearly  200  industry  execu- 
tives in  Milwaukee,  Mr.  Nunn  said  his  com- 
pany finds  both  tv  and  radio  essential  to 
the  sale  of  petroleum  products. 

J.  Cameron  Thomson,  board  chairman  of 
Northwest  Bancorporation,  called  on  broad- 
casters to  enlarge  their  presentation  of  eco- 
nomic issues.  He  spoke  Friday  (Oct.  17) 
at  the  Fall  Conference  held  in  Minneapolis. 

The  10-man  NAB  headquarters  confer- 
ence team  moves  today  (Oct.  20)  to  the 
Somerset  Hotel,  Boston,  for  the  seventh 
meeting  in  the  autumn  series.  The  eighth 
and  final  conference  will  be  held  Oct.  27-28 
at  the  Statler  Hilton  Hotel,  Washington. 

Record  attendance  for  the  six  meetings 
held  to  date  was  registered  at  Minneapolis, 
with  225  delegates  taking  part. 

A  new  topic  appeared  unexpectedly  at  the 
Milwaukee  meeting  when  Francis  M. 
Kadow,  owner-manager  of  WOMT  Mani- 
towoc, Wis.,  announced  the  station  planned 
to  accept  advertising  of  hard  liquor.  This 
quickly  drew  a  heated  criticism  from  NAB 
President  Harold  E.  Fellows  (see  liquor 
story,  page  31). 

Mr.  Nunn,  while  acknowledging  that  no 
single  medium  "supplies  evervthing  we 
want"  and  that  there's  "no  infallible  scien- 
tific formula"  for  selecting  media,  Mr.  Nunn 
pointed  out  that  Standard  pioneered  in  tv 
"before  network  television  was  available  in 
Chicago"  and  cited  the  phenomenal  growth 
and  development  of  the  industry. 

"We  believe  television  is  highly  important 
in  the  present  market  and  in  markets  of  the 
future,"  Mr.  Nunn  stated.  Standard  sponsors 
weather,  news  and  sports  programs  in  16 
markets  in  four  states  (Illinois,  Indiana, 
Michigan,  Wisconsin),  shares  the  tab  for 
CBS  pro  football  (Chicago  Bears,  Green  Bay 
Packers  networks),  and  also  underwrites  the 
All-Star  Football  Game,  Bis,  Ten  basketball 
(in  32  markets),  Chicago  Bears  football  in 
that  city,  and  professional  hockey  on  a 
Michigan  network.  He  observed:  "In  short, 
television  is  a  very  important  medium  in  our 
advertising,"  with  both  broadcast  media 
accounting  for  the  largest  single  item  in 
Standard's  budget. 

Mr.  Nunn  emphasized  that  "one  of  the 
major  discernible  effects  of  television  has 
been  to  make  radio  a  stronger  local  adver- 
tising influence  than  it  had  been  before. 
As  a  matter  of  fact,  even  with  my  com- 
pany's extensive  use  of  television,  we  now 
sponsor  radio  in  as  many  markets  as  we  did 
before  television  entered  the  advertising 
scene." 

Radio  produces  a  "responsive  audience 
at  a  reasonable  cost  per  thousand,"  is  flex- 


ible with  respect  to  time  periods  and  sea- 
sonal product  requirements  and  can  be 
heard  in  automobiles,  he  pointed  out. 
Standard  sponsors  regular  radio  program 
strips  in  seven  markets  of  the  four  states 
and  has  spot  schedules  in  ten  others,  he 
reported.  In  that  four-state  area,  he  added, 
standard  uses  43  tv  and  radio  stations, 
sponsoring  38  tv  and  radio  programs,  plus 
13  regular  spot  schedules  "at  a  cost  that 
amounts  to  more  than  70%  of  our  total 
advertising  budget." 

Using  an  "exacting"  measuring  system 
and  paying  close  attention  to  rating  trends, 
Mr.  Nunn  reported,  Standard  has  been 
able  to  keep  its  average  tv  program  adver- 
tising cost  per  thousand  per  commercial 
minute  below  $3  and  average  radio  cost 
around  $1.  These  figures  reflect  "verv  low 
cost-per-exposure  to  a  selling  message"  in 
mass  advertising,  Mr.  Nunn  commented. 

Despite  problems  as  a  regional  adver- 
tiser, Standard's  median  cost  per  thousand 
per  commercial  minute  is  "well  under  the 
median  for  all  122  network  programs  that 
were  being  televised  in  January  of  this 
year,"  he  claimed.  A  popular  tv  quiz  show 
might  run  about  $75,000  a  week,  he  noted, 
but  its  audience  is  so  large  that  the  cost  per 
viewing  home  is  only  slightly  more  than 
half  a  cent,  or  less  than  one-fifth  of  a  cent 
per  home  per  commercial  minute. 

In  the  case  of  radio  with  97%  home 
coverage,  "an  advertising  message  would 
cost  an  extremely  small  fraction  of  a 
penny  per  set  in  use.  In  my  company's 
case,  the  cost  is  slightly  under  one-tenth  of 
a  cent." 

Mr.  Nunn  pointed  out  that  people  sel- 
dom complain  about  published  advertising 
as  much  as  broadcasting  messages.  He  said 
a  pressing  responsibility  exists  for  "improv- 
ing commercial  messages,  if  that  is  pos- 
sible." He  expressed  doubt  "there  is  any 
basic,    overriding   reason    why  broadcast 


KTRK-TV,  channel  13 


Page  78    •    October  20,  1958 


Broadcasting 


How  WSB-TV  tower  was  modi- 
fied for  new  TF-12AL  antenna 

1.  Existing  tower  inspected,  damaged 
members  replaced,  all  bolts  tightened. 

2.  New  guy  pulloffs  installed,  diagonals 
and  girts  reinforced. 

3.  New  guy  anchor  material  installed. 

4.  New  guys  installed  and  tensioned. 

5.  Existing  14-layer  channel  2  super-gain 
antenna  and  AM  antenna  removed,  all 
tower  steel  above  798'  level  removed. 

6.  New  steel  installed  above  798'  level. 

7.  New  RCA  TF-12AL  antenna  and  new 
side-mounted  Collins  FM  antenna  installed. 

8.  New  transmission  lines  installed  where 
required. 

9.  All  guys  retensioned. 

10.  All  areas  affected  by  modification 
repainted. 


The  antenna  up  there  is 
brand  new  -  but  we've 
transmitted  from  this 
Dresser- Ideco  tower 
since  1951 

"I'm  Bob  Holbrook,  Chief  Engineer  for  WSB-TV, 
Atlanta.  Recently  we  decided  to  replace  our  original 
antenna  with  a  new  RCA  TF-12AL  and  increase  our 
overall  tower  height  17'. 

"As  a  result  of  these  changes,  we  have  noted  not 
only  the  increase  in  coverage  radius  anticipated  and 
improved  fill-in  of  the  entire  area,  but  a  marked  im- 
provement in  the  quality  of  the  transmitted  picture. 
We  feel  that  this  installation  has  made  full  use  of  the 
advanced  technology  in  antenna  and  transmission  line 
design. 

"The  change-over  was  a  complex  job  and  required 
extensive  modification  of  the  tower  Dresser-Ideco 
built  for  us  in  1951.  To  assure  a  structurally-sound 
installation,  we  called  in  Dresser-Ideco  to  plan  the 
changes.  They  calculated  the  alterations  in  the  tower 
and  guys  necessary  to  support  the  new  equipment  and 
designed  and  fabricated  the  new  tower  members 
needed.  Then  Dresser-Ideco  supplied  the  erection  con- 
tractor with  detailed  drawings  and  instructions  for 
making  the  modifications  and  installing  the  new 
equipment. 

"Dresser-Ideco  worked  from  the  original  drawings 
and  design  calculations  for  our  tower  and  gave  the 
modification  job  the  same  careful  attention  that  im- 
pressed us  when  they  built  the  original  tower.  The  new 
antenna  installation  moved  along  at  a  fast  pace,  with 
completion  on  schedule." 

Dresser- Ideco's  unique  tower  modification  service 
is  available  to  all  Dresser-Ideco  tower  owners.  A  per- 
manent file  is  maintained  of  all  tower  drawings  and  de- 
sign calculations.  This  modification  service  is  another 
of  the  many  exclusive  extras  you  get  when  you  specify 
Dresser-Ideco,  the  nation's  most  experienced  tower 
builder.  Call  your  broadcast  equipment  representative, 
or  contact  us  direct.  Write  for  Tower  Catalog  T-57. 


The  Dresser-Ideco  radar  antenna  structure  in  the  center  of  the  deck  of 
this  Texas  tower  is  another  example  of  the  variety  of  towers  designed 
and  fabricated  by  Dresser-ldeco's  large,  diversified  Tower  Division. 
This  installation  is  off  the  north  Atlantic  coast,  east  of  Cape  Cod. 


Dresser-Ideco  Company 

ONE     OF     THE      DRESSER  INDUSTRIES 
TOWER  DIVISION,  DEPT.  T-84,  875  MICHIGAN  AVE.,  COLUMBUS  8,  OHIO 

Branch:  8909  S.  Vermont  Ave.,  Los  Angeles  44,  Calif. 


TRADE  ASSNS.  continued 


MR.  NUNN  MR.  THOMSON 


media  advertising  cannot  be  made  as  palat- 
able and  acceptable  to  the  public  as  printed 
media  advertising  is." 

Advertising's  shortcomings  in  commer- 
cial messages  will  "either  be  strongly  modi- 
fied or  eliminated  as  we  progress,"  Mr. 
Nunn  predicted. 

Mr.  Thomson  said  radio  and  television 
can  contribute  to  public  understanding  of 
economic  issues  through  forum  programs, 
panels  and  interpretive  news.  "You  should 
be  able  to  tell  the  audience  the  truth — that 
inflation  will  only  depreciate  the  value  of 
the  dollar  and  raise  prices,"  he  said. 

He  cautioned  broadcasters  they  must  be 
fair  by  total  presentation  of  subjects  on 
which  they  editorialize. 

Sports  promoters  will  renew  their  efforts 
in  the  86th  Congress  for  exemptions  from 
anti-trust  laws  involving  broadcast  media, 
Mr.  Fellows  warned  at  Milwaukee.  Pro- 
posed legislation  would  "limit  the  capacity 
of  the  nation's  free  broadcasters  to  bring 
radio  and  television  reports  of  baseball 
games"  and  make  it  "virtually  impossible" 
for  stations  and  networks  "to  negotiate  con- 
tracts that  would  make  the  broadcasting 
of  such  sports — even  on  the  limited  basis 
now  current — a  possibility  in  the  future,"  he 
said. 

Sales  administration  was  explored  at  the 
Monday  afternoon  radio  session  by  Sterling 
B.  Beeson,  president,  Headley-Reed  Co.  In 
a  panel  discussion  he  reported  he  hadn't 
noticed  any  trend  toward  a  single  national 
and  local  rate  in  recent  years.  He  felt  agen- 
cies should  be  charged  the  national  rate 
"because  they're  agencies  and  are,  in  fact, 
national"  and  that  otherwise  radio's  sales 
structure  would  be  undermined.  He  thought 
it  "almost  impossible"  that  stations  would 
agree  on  a  standard  single  rate.  Mr.  Bee- 
son  also  called  for  a  "fresh  approach  to  sell- 
ing," adding  it's  "unfortunate  we're  faced 
with  ratings  and  ratings  are  predominant." 
He  acknowledged  their  need,  however,  as  a 
barometer  for  programming,  "which  repre- 
sentatives basically  sell." 

John  F.  Meagher,  NAB  radio  vice  presi- 
dent, cited  the  increasing  deluge  of  agency 
questionnaires  mailed  to  stations  and  seek- 
ing product,  schedule  and  other  informa- 
tion. 

Future  patterns  posed  by  the  American 
Federation  of  Television  &  Radio  Artists' 
petition  to  the  National  Labor  Relations 
Board,  seeking  representation  of  performers 
in  videotape  commercials,  topped  off-the- 
cuff  discussions  in  the  Monday  afternoon 
tv  session  with  Charles  H.  Tower,  NAB 


broadcast  personnel  and  economics  man- 
ager, as  floor  leader.  NLRB  has  com- 
menced hearings  on  the  AFTRA  petition, 
interrupted  temporarily  for  the  union's  ne- 
gotiations with  networks  and  the  transcrip- 
tion industry  [Personnel  Relations,  Oct. 
13,  6]. 

Safety  Council,  ARC,  Kiwanis 
Joining  in  NAB's  'Salute  to  TV 

Three  public  service  organizations  join 
NAB  in  a  "Salute  to  Television"  during 
National  Television  Week,  to  be  observed 
Nov.  16-22.  National  Safety  Council  and 
American  National  Red  Cross  have  pre- 
pared filmed  spots  for  stations;  Kiwanis 
International  has  mailed  a  special  kit  to  be 
used  by  local  clubs  during  the  observance. 

Theme  of  the  week  will  be,  "Nothing 
Brings  It  Home  Like  Television."  This 
theme  will  be  continued  after  Television 
Week.  Emphasis  in  NAB's  observance  will 
be  built  around  the  impact  of  tv  in  making 
information  and  entertainment  dynamic  and 
personal. 

Gen.  Alfred  M.  Gruenther,  president  of 
the  Red  Cross,  will  appear  in  a  one-minute 
tv  spot  already  distributed  through  local 
chapters.  The  film  tells  of  the  effectiveness 
of  tv  in  telling  the  story  of  disaster  relief. 

The  Kiwanis  kit  suggests  station  personnel 
be  invited  to  address  club  sessions  and 
proposes  participation  in  station  open  house 
ceremonies,  certificates  for  tv  stations  and 
sponsorship  of  essay  contests  based  on  the 
new  tv  theme. 

Chicago  chapter  of  the  Academy  of  Tele- 
vision Arts  &  Sciences,  cooperating  with 
Broadcast  Advertising  Club  of  Chicago  as 
well  as  Chicago  Unlimited  and  local  stations, 
will  conduct  a  joint  observance  of  Tv  Week. 

Alabama  UPI  Group  Organized 

Sixty  Alabama  radio-tv  stations  comprise 
the  UPI  Broadcasters  Assn.  of  Alabama, 
formed  Oct.  11  in  Tuscaloosa.  Ray  A. 
Furr,  vice  president,  WAPI-AM-TV  Bir- 
mingham, is  its  first  president.  W.  H. 
Miller,  general  manager  of  WGYV  Green- 
ville, and  William  O.  Tome,  UPI  Alabama, 
news  manager,  also  were  elected  officers  of 
the  association. 

The  three  officers  are  in  a  UPIBAA 
awards  committee  with  John  Garrison,  sta- 
tion manager  of  WFUN  Huntsville,  and 
Charles  Gardner,  sales  manager,  WCOV 
Montgomery.  The  association  will  meet 
twice  yearly  in  conjunction  with  the  Ala- 
bama Broadcasters  Assn. 

Ingstad  Elected  by  N.D.  Group 

Robert  E.  Ingstad,  KOVC  Valley  City, 
was  elected  president  of  North  Dakota 
Broadcasters  Assn.  at  its  Oct.  4  meeting  in 
Bismarck.  He  succeeds  Charles  G.  Burke, 
KFGO  Fargo.  John  Boler,  North  Dakota 
Broadcasting  Co.,  was  elected  vice  president. 
Named  to  the  board  were  Messrs.  Ingstad, 
Burke  and  Boler;  Tom  Barnes,  WDAY 
Fargo;  Richard  C.  Johnson,  KBOM  Bis- 
marck, and  William  Ekberg,  KFYR  Bis- 
marck. The  1959  meeting  will  be  held  in 
Valley  City.  The  board  named  Les  Maupin, 
KLPM  Minot,  to  be  secretary-treasurer. 


O'Dea  Tells  Alabamans 
Back-Stabbing  Must  Go 

The  call  for  an  end  to  intra-mural  bick- 
ering in  the  radio  business  has  been  sounded 
by  a  man  who  has  occupied  both  sides  of 
the  timebuying  desk: 

The  speaker — addressing  the  Alabama 
Broadcasters  Assn.  at  Tuscaloosa  Oct.  10 — 
was  Tom  O'Dea,  former  timebuyer  at  Sul- 
livan, Stauffer,  Colwell  &  Bayles  and  Wil- 
liam Esty  agencies,  now  a  salesman  at  H-R 
Representatives  Inc.  Mr.  O'Dea  scored  lack 
of  station-and-representative  cooperation 
and  self-imposed  indifference  by  station  peo- 
ple to  the  competitive  media  struggle. 

Mr.  O'Dea  charged  that  while  rival  media 
representatives  were  "sniping  .  .  .  attacking 
.  .  .  and  ganging-up"  on  radio,  hurting  the 
medium  and  hurting  it  hard,  "we  don't 
seem  to  care.  We  gaze  at  our  attackers 
with  privileged  detachment  and  serenity." 
Instead  of  fighting  back,  Mr.  O'Dea  went 
on,  "You  and  I  are  not  selling  radio  pos- 
itively, nor  are  we  programming  or  manag- 
ing positively.  What  we  are  doing  well  is 
back-stabbing  and  undermining  each  other 
.  .  .  we've  been  on  the  defensive  so  long 
we're  in  a  rut.  We  bow  to  the  golden  idol 
of  television.  We're  romanced  by  print  into 
believing  both  mediums  are  needed  for 
coverage  with  radio  as  the  stepchild.  We 
are  told  how  to  run  our  business." 

Doing  most  of  the  telling,  according  to 
Mr.  O'Dea:  (1)  the  advertiser  "who  in- 
sists on  'no  double-spotting'  yet  screams  like 
hell  for  prime  times";  (2)  the  cost  account- 
ant "who  tells  us  our  cost-per-thousand 
is  lousy,  not  mentioning  his  sales  are  better 
since  he  used  radio";  (3)  the  client  "who'll 
ask  for  15  minutes  of  uninterrupted  prod- 
uct commercial  in  the  middle  of  traffic  time 
right  after  your  8-8:10  a.m.  news.  He's 
the  same  guy  who  squawks  about  a  rate 
increase.  .  .  ." 

Making  the  job  harder  still:  rate-cutting 
by  stations  and  other  means  by  which  Sta- 
tion A  Downgrades  Station  B,  etc. 

This  kind  of  behavior,  said  Mr.  O'Dea, 
is  reminiscent  of  "an  old-fashioned  western 
.  .  .  where  the  director,  perched  up  on  his 
seat  away  from  the  clatter,  makes  the  rules 
as  he  goes  along  and  it's  every  man  for  him- 
self. The  hero  of  radio  buying  is  to  some 
people,  the  guy  with  the  sharpest  pencil 
and  biggest  pair  of  lungs.  In  a  word,  we've 
lost  our  integrity  and  a  great  deal  of  our 
conviction.  These  are  two  priceless  com- 
modities no  medium  can  afford  to  lose — 
especially  radio.  The  quality  and  effective- 
ness of  this  medium  is  overshadowed  by 
'what  have  you  done  for  me  lately'  and 
'how  cheap  is  it?'." 

So  hard  is  the  intra-mural  fight  being 
waged,  says  Mr.  O'Dea,  that  "We  fail  to 
realize  we're  playing  the  newspaper  game. 
The  advertiser  hears  good  about  the  paper 
and  bad  about  radio.  Consequently,  your 
town  is  sold  off  radio  for  print." 

Making  the  rep's  job  harder,  Mr.  O'Dea 
feels,  is  the  lack  of  time  given  a  representa- 
tive in  which  to  tell  his  story  to  the  time- 
buyer — "20  interrupted  minutes  .  .  .  be- 


Page  80    •    October  20,  1958 


Broadcasting 


tween  phone  calls,  billing  problems,  account 
group  contacts."  On  top  of  this,  "many  sta- 
tions are  tieing  their  rep's  hands  because 
they  give  him  insufficient  data." 

Mr.  O'Dea  quoted  Bryan  Houston's  Mar- 
keting Vice  President  Patrick  H.  Gorman 
in  Broadcasting  [Monday  Memo,  Oct.  6] 
on  the  need  on  an  advertiser's  part  to  get 
as  much  marketing  information  as  possible 
before  placing  a  broadcast  campaign. 

Noted  Mr.  O'Dea:  "There  is  no  such 
thing  as  a  bad  buy  in  radio.  There  is,  how- 
ever, a  good  second  buy.  If  we  lose  busi- 
ness, it's  probably  our  fault  because  we 
didn't  do  the  best  job  of  presentation." 

The  station  representative  also  blasted 
radio's  penchant  for  "me-tooism,"  of  on- 
air  gimmicking,  for  the  "happy  hundred 
list  of  top  records  [which]  has  become  the 
irritating  symbol  of  bad  broadcasting." 

Sweeney  Asks  End  to  Civil  War 
Among  Stations  in  Ohio  Speech 

Radio  stations  should  stop  "the  senseless 
civil  war  that  is  the  principal  deterrent  to 
faster  development  of  the  medium,  Kevin  B. 
Sweeney,  president  of  Radio  Advertising 
Bureau,  told  the  Ohio  Assn.  of  Broadcasters 
at  its  Oct.  17  meeting  in  Columbus. 

OAB  was  told  by  Ralf  Brent,  vice  presi- 
dent of  WIP  Philadelphia,  that  the  John 
Wanamaker  store  is  making  merchandising 
history  by  using  radio  to  sell  storm  windows, 
jalousies  and  swimming  pools  (see  story, 
page  35). 

Mr.  Sweeney  cited,  among  other  types  of 
skirmishes,  "the  station  vs.  station  vendettas 
that  pass  for  selling,"  the  name  calling  of 
any  station  that  received  its  FCC  license 
after  1948  as  "a  rock  'n'  roll  teen-age 
delight."  He  called  this  type  of  behavior 
radio's  "Irish  syndrome,"  said  it  affects  both 
good  and  bad  stations  alike. 

As  radio  "dissipates"  its  energies  in  sell- 
ing against  one  another,  newspapers  are 
racking  up  $3  billion  worth  of  advertising, 
Mr.  Sweeney  asserted.  Instead,  radio  ought 
to  tell  advertisers  what  it  can  do  and  news- 
papers "can  never  hope  to  do."  "We  devote 
8  out  of  10  of  our  sales  calls  and  over  90% 
of  our  selling  time  to  explaining  why  our 
station  is  the  only  worthwhile  buy  in  the 
market,  why  our  Pulse  or  Nielsen  rating  is 
much  more  meaningful  than  the  other  sta- 
tions' .  .  ." 

Urged  Mr.  Sweeney:  "End  the  civil  war 
.  .  .  tell  your  advertisers  what  radio  can  do 
and  your  kilocycles  can  do.  Talk  success 
instead  of  share  of  audience  and  your  busi- 
ness as  well  as  all  your  radio  competitors' 
will  improve." 

RAB  Examining  Local  Business 

Radio  Advertising  Bureau  is  distributing 
a  local  radio  business  questionnaire  to  its 
member  stations  so  that  the  bureau  can 
evaluate  the  radio-spending  importance  of 
local  business  and  estimate  an  approximate 
percentage  of  station  volume  obtained  from 
each  of  the  local  categories.  RAB  plans  to 
provide  members  with  a  detailed  summary 
of  the  survey  results — broken  down  by  mar- 
ket and  station  size — for  use  as  a  guide  in 
sales  efforts. 


YOU'RE  ONLY 

HALF-COVERED 

IN  NEBRASKA 


IF  YOU  DON'T  USE  KOLN-TV! 


NO  OMAHA  STATION  COVERS  LINCOLN! 


— 

9tie  &efye>i  SPitdkmA 

WKZOTV —  GRAND  RAPIDS- KALAMAZOO 
WKZO  RADIO  —  KALAMAZOO -BATTLE  CHEEK 
WJEF  RADIO  —  GRAND  RAPIDS 
WJEF-FM  —  GRAND  RAPIDS -KALAMAZOO 
WWTV  —  CADILLAC,  MICHIGAN 
KOLN-TV  —  LINCOLN,  NEBRASKA 


Let's  face  it.  To  do  a  TV  job  in  Nebraska, 
you  start  with  an  Omaha  station.  After 
that,  the  only  logical  choice  is  KOLN-TV. 

NCS  No.  3  shows  that  Lincoln-Land  is 
a  whopping  big  area.  Even  if  you  throw 
out  everything  except  those  counties  where 
KOLN-TV  is  the  DOMINANT  station, 
KOLN-TV  gives  you  almost  as  much  buy- 
ing power  as  all  of  Nebraska  west  of  the 
area — $592  million  as  against  $624  million! 

So,  Nebraska's  "other  big  market"  is 
Lincoln-Land!  Ask  Avery-Knodel  for  the 
facts  on  KOLN-TV  —  the  Official  CBS 
Outlet  for  South  Central  Nebraska  and 
Northern  Kansas. 


KOLN-TV 

CHANNEL  10  •  316,000  WATTS  •  1000-FT.  TOWER 

COVERS  LINCOLN-LAND  —  NEBRASKA'S  OTHER  BIG  MARKET 

Avery-Knodel,  Inc.,  Exclusive  National  Representative* 


Cincinnati's  Most  Powerful 
Independent  Radio  Station 

50,000  watts  of  SALES  POWER 


WC  KY 


CINCINNATI,  OHIO] 
STATION 


On  the  Air  everywhere  24  hours  a  day— seven  days  a  week 


Broadcasting 


October  20,  1958    •    Page  81 


"FILM  CENTRAL"  for  network  operations.  From  this 
control  room  all  the  ABC  film  shows  are  fed  to  affiliates. 


How  ABC-TV  gets  top  picture  quality 
for  all  its  network  film  shows . . . . 

—Converts  100%  to  RCA  Vidicon  Film  Camera  Chains! 


"For  the  top  quality  we  require  in  our  network  film 
shows  we  chose  RCA  Vidicon  film  equipment,"  says 
Frank  Marx,  Vice-President,  Engineering.  They  were 
so  satisfied  with  their  quality  network  film  purchase 
that  they  converted  all  their  film  equipment  to 
RCA  Vidicon !  Now  they're  piping  the  highest  pic- 
ture quality  down  their  entire  network  line.  Popular 
film  shows  like  "Maverick"  get  the  very  best  treat- 
ment, which  pays  off  in  viewers. 

ABC  first  made  careful  tests  of  competing  equipment. 
RCA  Vidicon  film  camera  chains  showed  up  in  first 


place.  Frank  Marx  summed  it  up  like  this,  "In  all  our 
tests  RCA  Vidicon  equipment  proved  best.  We  feel 
we  moved  miles  ahead  in  film  programming  quality 
when  we  installed  these  modern  Vidicon  chains  at  all 
our  stations." 

Their  first  two  chains  were  delivered  in  October, 
1954,  for  the  Disneyland  opening  in  New  York.  Other 
chains  soon  followed.  Then,  in  December,  1957,  they 
decided  to  go  "all  the  way"  at  all  their  stations. 
Today,  ABC-TV  is  100%  RCA  Vidicon.  The  results 
speak  for  themselves. 


PROTECTION  SYSTEM.  RCA  TP-6  16  mm  professional  "KEY  TO  QUALITY"  of  their  network  film  programs  .  .  .  these  two 

projectors  are  used  to  double-up  with  35  mm  network  pro-  RCA  TP-35  projectors,  monoplexed  to  Vidicon  film  camera  chains, 
jectors  to  insure  on-air  continuity  in  event  of  mishap.  TP-6's 

are  used  throughout  ABC  local  film  rooms.  "    '  --    -    '  """    JM   "   ; 


EXHAUSTIVE  TESTS  of  equipment,  preceding  decision 
to  buy  RCA,  pointed  out  important  fact:  "RCA  has  the 
quality!"  And  here,  Al  Malang,  a  video  facilities  engineer, 
demonstrates  camera  features  to  group  of  ABC  executives 
headed  by  Frank  Marx,  Vice-President,  Engineering;  includ- 
ing Wm.  H.  Trevarthan,  Director,  Network  Operations;  John 
G.  Preston,  Director,  Engineering  Facilities;  and  Verne 
Pointer,  Chief  Video  Facilities  Engineer.  Al  Josephsen,  RCA, 
looks  on. 


Your  RCA  Broadcast  Representative  will  be  glad  to  explain  how 
RCA  Vidicon  film  equipment  can  make  a  success  of  your  film 
room!  In  Canada:  RCA  VICTOR  Company  Limited,  Montreal. 

RADIO  CORPORATION  of  AMERICA 

BROADCAST    AND    TELEVISION  EQUIPMENT 
CAMDEN,    N  .    J  . 


TRADE  ASSNS.  continued 


Thomas  Elected  President 
Of  Nebraska  Radio-Tv  Assn. 

The  Nebraska  AP  Radio  &  Television 
Assn.  named  Bob  Thomas,  manager  of 
WJAG  Norfolk,  its  president,  at  the  associa- 
tion's annual  meeting  this  month.  He  suc- 
ceeds James  Ebel,  general  manager  of 
KOLN-TV  Lincoln.  James  McGaffin,  news 
director  at  WOW-AM-TV  Omaha  is  the  new 
NAPRTA  vice  president. 

Speakers  at  the  meeting  were  Morris 
Jacobs,  president  of  Bozell  &  Jacobs,  Omaha 
advertising  agency,  and  Joe  R.  Seacrest,  as- 
sociate editor  of  the  Lincoln  Journal.  The 
latter  urged  broadcasters  to  greater  efforts 
with  other  media  in  fighting  the  American 
Bar  Assn.'s  Canon  35.  A  freedom  of  in- 
formation committee  was  set  up  to  seek 
revision  of  the  ban  on  electronic  reporting 
of  court  proceedings. 

AFA,  Better  Business  Bureau 
Endorse  FTC  Crackdown  Plan 

Advertising  Federation  of  America  and 
the  Assn.  of  Better  Business  Bureaus  gave 
their  enthusiastic  approval  last  week  to  the 
Federal  Trade  Commission's  new  nine-point 
guide  program  aimed  at  the  widespread 
practice  of  advertising  fictitious  prices  and 
phony  claims  [Government,  Oct.  13]. 

C.  James  Proud,  AFA  president,  speak- 
ing at  Wilkes-Barre  Advertising  Club,  said 
"the  action  of  the  FTC  in  striking  hard  at 
the  enemies  of  advertising  truth  and  be- 


lievability  is  one  which  many  of  us  have 
urged  for  some  time.  It  deserves  and  needs 
the  support  of  every  advertising  man  and 
woman  in  the  nation  if  it  is  to  be  success- 
ful. AFA  will  use  its  resources  to  acquaint 
its  members  and  the  public  with  the  price 
tricks  and  sales  techniques  which  endanger 
consumer  confidence  in  advertising." 

Harold  W.  Webber,  chairman  of  the 
ABBB's  comparative  price  committee, 
stated  that  the  "guides  are  sorely  needed 
and  should  go  a  long  way  toward  restor- 
ing advertised  savings  claims  to  a  truthful 
level."  He  added:  "While  the  FTC  prom- 
ises prompt  and  forceful  action,  I  believe 
thinking  advertisers  will  grasp  this  oppor- 
tunity to  get  their  comparative  price  claims 
back  on  a  truthful  level. 

The  association  will  attempt  through  lo- 
cal bureaus,  it  was  announced,  to  get  all 
advertising  media  to  adopt  the  FTC  guides 
as  the  "common  yardstick  of  acceptability 
for  all  price  advertising." 

Simpson  Takes  Over  AIMS  Chair 

Election  of  Bill  Simpson,  KOL  Seattle,  as 
chairman  of  the  Assn.  of  Independent  Met- 
ropolitan Stations  for  1958-59,  was  an- 
nounced last  week  by  retiring  Chairman 
Virgil  Sharpe,  KOWH  Omaha.  Mr.  Simp- 
son in  turn  relinquishes  the  vice  chairman- 
ship of  AIMS  to  Roy  Albertson,  WBNY 
Buffalo.  At  its  20th  semi-annual  conven- 
tion in  New  York  last  Monday  and  Tuesday 
(Oct.  13-14),  AIMS  devoted  most  of  its 


attention  to  on-air  promotion  and  building 
audience.  New  members  added  included  Joe 
Munroe,  KJOE  Shreveport,  La.,  and  Jack 
Roth,  KONO  San  Antonio. 

Patterson  Elected  Chairman 
Of  Idaho-Utah  AP  Broadcasters 

AP  Broadcasters  of  Idaho  and  Utah 
elected  Keith  Patterson,  owner-manager  of 
KYME  Boise,  chairman  of  the  group  at  an 
Oct.  4  organizational  meeting. 

Kim  Ward,  KLO  Ogden,  Utah,  was 
named  chairman  of  an  Idaho-Utah  continu- 
ing study  committee.  Ken  Kilmer,  KFXD 
Nampa,  and  Jim  Brady  KIFI  Idaho  Falls, 
also  were  named  to  the  committee. 

The  broadcasters'  guest  was  Pat  Cullen, 
news  director,  KHQ-TV  Spokane,  Wash., 
and  a  director  of  the  national  AP  Radio-Tv 
Assn.  Mr.  Cullen  addressed  the  meeting  on 
the  association's  efforts  to  guide  AP  in 
tailoring  the  radio  wire  to  fit  the  needs  of 
members.  AP  was  represented  by  Bob  John- 
son, Salt  Lake  City  bureau  chief;  Frank 
Wetzel  and  Howard  Graves,  Denver  and 
Portland  regional  membership  executives, 
respectively. 

Mass.  Group  Elects  Swartley; 
Bartley  Speaks  on  Editorials 

Broadcasters  have  "the  added  responsi- 
bility" of  labeling  editorials  as  such,  FCC 
Comr.  Robert  T.  Bartley  warned  Thursday 
(Oct.  16)  in  describing  editorializing  as  a 
"tremendous"  program  source.  Addressing 
the  Massachusetts  Broadcasters  Assn.  in  Bos- 
ton, Comr.  Bartley  traced  development  of 
the  government's  independent  agencies  and 
lauded  FCC's  achievements  "on  a  budget  of 
less  than  5  cents  a  year  per  person  in  the 
United  States."  He  said  only  160  persons 
handle  the  4,500  standard  am,  fm  and  tv 
stations. 

W.  C.  Swartley,  vice  president  of  West- 
inghouse  Broadcasting  Co.,  was  elected  pres- 
ident of  MBA,  succeeding  Roy  Whisnand, 
WCOP  Boston.  Other  new  officers  are  Her- 
bert Krueger.  WTAG  Worcester,  vice  presi- 
dent; Thomas  Gorman,  WEEI  Boston, 
secretary,  and  Richard  Adams,  WKOX 
Framingham,  treasurer.  New  directors 
elected  were  Otto  Arnold,  WBSM  New  Bed- 
ford; Bernard  Waterman,  WAAB  Wor- 
cester; Arthur  Haley,  WORL  Boston;  Earl 
Clement,  WBET  Brockton,  and  Mr.  Whis- 
nand. 

Arizona ns  to  Gather  Nov.  21 

Arizona  Broadcasters  Assn.  annual  meet- 
ing will  take  place  on  November  21  at  the 
Pioneer  Hotel  in  Tucson,  it  was  announced 
last  week.  Guest  speakers  will  include  Joe 
Floyd,  president  of  Mid-Continent  Broad- 
casting Co.,  which  owns  KELO-TV  Sioux 
Falls,  S.  D.,  and  FCC  Commissioner  Robert 
T.  Bartley.  Present  officers  of  the  association 
include:  Tom  Wallace  Sr.,  KTKT  Tucson, 
president;  Arle  Woolery,  KSUN  Bisbee. 
vice  president;  John  Hogg,  KOY  Phoenix, 
secretary-treasurer.  Board  of  directors  in- 
cludes Ray  Smucker,  KIVA-TV  Yuma, 
Richard  .O.  Lewis,  KTAR  Phoenix,  Charles 
Saunders,  KCLS  Flaestaff,  and  Homer  Lane, 
KOOL-AM-TV  Phoenix. 


Soon  to  be 
50,000 

watts* 

more  than  ever 
The  Voice  of 
Alabama 


5,000  Nighttime 
Represented  nationally  by 
Henry  I.  Christal 


Page  84    •    October  20,  1958 


Broadcasting 


A  harried  mother  writes:  "My 
twin  babies  have  different  formu- 
las. So  when  it  comes  to  feeding, 
I  put  a  BAND-AID  Plastic  Strip 
on  the  boy's  bottle  so  that  I  can 
tell  the  formulas  apart." 


There  may  be  many 
ways  to  use  adhesive 
bandages... but  there's 
only  one  way  to  use 
the  BAND-AID 
trademark  correctly 
...please  say 


BAND-AID  Adhesive  Bandages 

TRADEMARK 


Remember — all  adhesive  bandages  are  not  BAND- 
AID  Adhesive  Bandages!  "BAND  -  AID"  is  actually  a 
trademark . . .  one  of  the  most  widely  known  in  the 
world  . . .  recognized  in  more  than  50  countries. 

It  means  Johnson  &  Johnson,  not  the  name  of  a 
product. .  .and  it  refers  to  a  whole  family  of  products 
made  only  by  Johnson  &  Johnson. 

The  "BAND-AID"  trademark  is  always  followed 
by  the  product  name,  i.e.  BAND -AID  Plastic  Strips, 


BAND-AID  Plastic  Tape,  BAND-AID  Butterfly  Clo- 
sures, BAND-AID  Patch,  Spot,  Strip. 

We  appreciate  your  mentioning  our  products  and 
we  hope  you  will  continue  to  do  so.  But  when  you 
do,  won't  you  please  use  the  full  name  correctly. 

The  most  trusted  name  in  surgical  dressings 


Broadcasting 


October  20,  1958    •   Page  85 


TRADE  ASSNS. 


RTNDA  STAGES  POLITICAL  BOUT 
ON  CHICAGO  CONVENTION  PROGRAM 

•  Alcorn,  Butler  spar  over  advertising,  Harris  committee 

•  Murrow  says  newsmen  derelict  in  public  responsibility 


Verbal  tussle  between  National  Commit- 
tee Chairmen  Meade  Alcorn  and  Paul  Butler 
over  tv  grants  sparked  the  Radio-Tv  News 
Directors  Assn.'s  13th  annual  convention  in 
Chicago  last  week. 

Radio-tv  newsman  also  were  chastised  by 
CBS  commentator  Edward  R.  Murrow  for 
being  derelict  in  their  duties  to  inform  the 
public. 

Sparring  matches  between  the  GOP's 
Alcorn  and  Democrat  Butler,  the  highlight 
of  the  Wednesday  evening  dinner,  involves 
the  workings  of  the  House  Oversight  Sub- 
committee headed  by  Rep.  Oren  Harris  CD- 
Ark.). 

Mr.  Butler  charged  the  Republicans  with 
having  "all  the  smart  ones  in  the  field  of 
persuasion  and  propaganda.  They  have  at 
their  disposal — and  have  had  for  a  long  time 
— all  the  best,  slickest  minds  from  Madison 
Avenue  and  Whittier,  Calif.,  that  money 
could  buy."  He  commented  that  future  GOP 
campaign  statements  "will  hold  all  of  the 
excitement  and  suspense  of  the  third  show- 
ing of  Lassie  on  tv." 

Mr.  Butler  chastised  President  Eisen- 
hower for  his  appointment  of  former  FCC 
Comr.  Richard  A.  Mack  and  broadly  ques- 
tioned other  appointments  to  regulatory 
agencies. 

Comr.  Mack  was  indicted  last  month  by 
a  Federal  Grand  Jury  in  Washington,  D.  C, 
on  charges  he  sold  his  vote  in  the  Miami 
ch.  10  case  [Lead  Story,  Sept.  29]. 

Mr.  Alcorn,  in  turn,  accused  the  Harris 
subcommittee  of  postponing  further  hear- 
ings and  tv  grants  until  after  the  election 
and  suggested  that  Democrats  were  not 
entirely  blameless  in  "the  influencing  of  tv 
channels."  Mr.  Alcorn  charged  that  "the 
Harris  subcommittee  has  at  its  disposal 
certain  information  which  it  will  not  permit 
to  see  the  light  of  day  until  after  the  elec- 
tions." He  added,  "It  isn't  the  Republican 
members  of  the  Senate  who  own  chains  of 
tv  stations  and  who  seek  to  influence 
grants." 

The  Harris  subcommittee  was  accused  by 
Mr.  Alcorn  of  not  wanting  to  get  at  evidence 
but  indulging  in  "gossip"  and  "character 
assassination."  He  charged  the  subcommit- 
tee has  not  been  "fair  or  decent"  in  its 
hearings. 

In  his  Wednesday  speech,  Mr.  Murrow 
suggested  that  20  or  30  corporations  which 
advertise  on  tv  turn  over  one  program  each 
year  to  the  network  for  a  special  show  on 
information.  He  questioned  the  wisdom  of 
such  advertisers  devoting  their  programs  ex- 
clusively to  the  sale  of  goods  and  services. 

"I  refuse  to  believe  that  the  presidents 
and  chairmen  of  the  boards  of  these  big 
corporations  want  their  'corporate  image' 
to  consist  exclusively  of  a  solemn  voice  in 
an  echo  chamber,  or  a  pretty  girl  opening 
the  door  of  a  refrigerator,  or  a  horse  that 
talks.  They  want  something  better,  and  on 
occasions  some  of  them  demonstrated  it." 


Making  plain  he  did  not  speak  for  CBS 
but  only  for  himself,  Mr.  Murrow  stated: 
"I  am  entirely  persuaded  that  the  Amer- 
ican public  is  more  reasonable,  restrained 
and  more  mature  than  most  of  our  in- 
dustry's program  planners  believe.  Their 
field  of  controversy  is  not  warranted 
by  the  evidence.  I  have  reason  to  know, 
as  do  many  of  you,  that  when  the  evidence 
on  a  controversial  subject  is  freely  and 
commonly  presented,  the  public  recognizes 
it  for  what  it  is — an  effort  to  illuminate 
rather  than  to  agitate." 

"Newspapers  and  magazines  are  the  only 
instruments  of  mass  communications  which 
remain  free  from  sustained  and  regular 
critical  comment,"  Mr.  Murrow  noted,  add- 
ing that  "If  network  spokesmen  are  so 
anguished  about  what  appears  in  print,  let 


them  come  forth  and  engage  in  a  little  sus- 
tai"°d  and  regular  comment"  regarding  those 
media. 

Mr.  Murrow  charged  that  networks  will 
not  defend  "their  vital  interests,"  with  par- 
ticular reference  to  the  networks'  silence" 
on  the  State  Department  ban  of  journalists 
in  Red  China.  He  also  pointed  out  that  FCC 
Chairman  John  C.  Doerfer  has  had  to  pub- 
licly prod  broadcasters  "to  engage  in  their 
legal  right  to  editorialize."  He  stated:  "Of 
course  to  undertake  an  editorial  policy,  overt 
and  clearly  labeled  and  obviously  unspon- 
sored,  requires  a  station  or  a  network  to 
be  responsible.  Most  stations  today  prob- 
ably do  not  have  the  manpower  to  assume 
this  responsibility,  but  the  manpower  could 
be  recruited.  Editorials  would  not  be  profit- 
able; if  they  had  a  cutting  edge  they  might 
even  offend.  It  is  much  easier,  much  less 
troublesome  to  use  the  money-making  ma- 
chines of  tv  and  radio  truly  as  a  conduit 
through  which  to  channel  anything  that 
is  not  libelous,  obscene  or  defamatory.  In 
that  way  one  has  the  illusions  of  power  with- 
out responsibility." 

The  CBS  commentator  contended  that 


MR.  RENICK 


MR.  GAMBLE 


MR.  RYAN 


RTNDA  Recognizes  16  With  1 958  News  Awards 

Three  trophies  and  16  citations  for  broad- 
cast news  service  were  announced  Oct.  18 
by  Radio  Television  News  Directors  Assn. 
at  its  Chicago  convention.  The  RTNDA's 
annual  awards  competition  was  conducted 
by  the  Radio-Tv  Dept.  of  Medill  School  of 
Journalism,  Northwestern  U. 

These  three  trophies  were  awarded: 

WKY-TV  Oklahoma  City— Outstanding 
tv  news  operation  of  1958;  Bob  Gamble, 
news  director;  Norman  P.  Bagwell,  man- 
ager. 

WTVJ  (TV)  Miami — Outstanding  news 
story  or  informational  series  televised  in 
1958;  Ralph  Renick,  vice  president  in  charge 
of  news;  Lee  Ruwitch,  manager. 

WTOP  Washington — Outstanding  1958 
news  story  or  informational  series — Edward 
F.  Ryan,  news  director;  Lloyd  W.  Dennis 
Jr.,  manager. 

A  top  award  was  not  made  for  the  out- 
standing radio  news  operation  in  1958  but 
a  number  of  stations  received  distinguished 
achievement  awards.  The  WTVJ  trophy  was 
based  on  the  station's  regular  editorials,  be- 
gun in  September  1957,  the  judges  recog- 
nizing the  impact  of  the  series  on  the  com- 
munity. WTOP's  trophy  was  awarded  for 
coverage  of  the  Explorer  I  launching  at 
Cape  Canaveral,  Fla. 

Distinguished  Achievement  Awards  went 
to  the  following  stations: 

Television  News  Operation — WBAP-TV 
Fort  Worth,  James  A.  Byron,  news  di- 
rector, and  George  Cranston,  manager; 
WFGA-TV  Jacksonville,  Fla.,  Harold  Bak- 
er, news  director,  and  Jesse  H.  Cripe,  man- 
ager; WMBD-TV  Peoria,  III.,  Charles  F. 
Harrison,  news  director,  and  Charles  C. 
Caley,  manager. 

Radio  News  Operation — WBBM  Chica- 
go, William  G.  Garry,  news  director,  and 
H.  Leslie  Atlass,  manager;  KROS  Clinton, 
Iowa,  Lee  F.  White,  news  director,  and  B. 


Page  86 


October  20,  1958 


M.  Jacobsen.  manager;  WSM  Nashville, 
Tenn.,  Bill  Williams,  news  director,  and 
Robert  Cooper,  manager;  WJR  Detroit,  Wil- 
liam Sheehan,  news  director,  and  Worth 
Kramer,  manager;  2GB  Sidney,  Australia 
(special  foreign  citation),  Hugh  Elliot,  news 
director,  and  B.  C.  Button,  manager. 

Television  News  Story  or  Informational 
Series— WBBM-TV  Chicago,  William  G. 
Garry,  news  director,  and  H.  Leslie  Atlass, 
manager;  KLZ-TV  Denver,  Jim  Bennett, 
news  director,  and  Hugh  B.  Terry,  man- 
ager; WMBD-TV  Peoria,  111.,  Charles  F. 
Harrison  Jr.,  news  director,  and  Charles  C. 
Caley,  manager;  KOMU-TV  Columbia, 
Mo.  (U.  of  Missouri),  Phil  Berk,  news  di- 
rector, and  Glen  Griswold,  manager. 

Radio  News  Story  or  Informational 
Series — KGVO  Missoula,  Mont.,  Don  Wes- 
ton and  Ron  Richards,  news  directors,  and 
A.  J.  Mosby,  president;  WOOD  Grand  Rap- 
ids, Mich.,  Dick  Cheverton,  news  director, 
and  Willard  Schroeder,  manager;  KDKA 
Pittsburgh,  James  Snyder,  news  director, 
and  L.  R.  Rawlins,  manager;  KMOX  St. 
Louis,  Rex  Davis,  news  director,  and  Rob- 
ert Hyland,  manager. 

Judges  of  the  competition  were  J.  Frank 
Beatty,  Broadcasting;  Marlowe  Froke, 
WILL-TV  Urbana,  111.  (U.  of  Illinois),  and 
Raymond  Nelson,  NBC  news.  Chicago.  The 
contest  was  supervised  by  Baskett  Mosse. 
chairman  of  the  Medill  Radio-Tv  Dept. 

Broadcasting 


"One  of  the  basic  troubles  with  radio  and 
tv  news  is  that  both  instruments  have  grown 
up  as  an  incompatible  combination  of  show 
business,  advertising  and  news.  Each  of 
the  three  is  a  rather  bizarre  and  demanding 
profession.  And  when  you  get  all  three  un- 
der one  roof,  the  dust  never  settles. 

On  the  credit  side  of  the  ledger  Mr.  Mur- 
row  acknowledged  that  "Potentially  we 
have  in  this  country  a  free  enterprise  sys- 
tem of  radio  and  tv  which  is  far  superior 
to  any  other.  But  to  achieve  its  climax,  it 
must  be  both  fair  and  enterprising.  There 
is  no  suggestion  here  that  the  networks  or 
individual  stations  should  operate  as  phi- 
lanthropists. But  I  can  find  nothing  in  the 
Bill  of  Rights  or  the  Communications  Act 
which  says  they  must  increase  their  net 
profit  each  year,  lest  the  republic  collapse. 
I  do  not  suggest  that  news  and  informa- 
tion should  be  subsidized  by  foundations  or 
private  subscriptions." 

"But  we  all  know  that  you  cannot  reach 
the  potential  maximum  audience  in  mar- 
ginal time,  with  a  sustaining  program,"  Mr. 
Murrow  said.  "This  is  so  becaus"  so  many 
stations  on  the  network — any  network — 
will  decline  to  carry  it.  Every  licensee  who 
applies  for  a  grant  to  operate  in  the  public 
interest,  convenience  and  necessity,  makes 
certain  promises  as  to  what  he  will  do  in 
terms  of  program  content.  Many  recipients 
of  licenses  have,  in  blunt  language,  welshed 
on  those  promises.  The  money-making  ma- 
chine somewhat  blunts  their  memories.  The 


only  remedy  for  this  is  closer  inspection 
and  punitive  action  by  the  FCC.  But  in 
the  view  of  many  this  would  come  perilous- 
ly close  to  supervision  of  program  content 
by  a  federal  agency." 

Mr.  Murrow  expressed  concern  over  the 
"imbalanced,"  the  constant  striving  to  reach 
the  largest  possible  audience  for  every- 
thing; by  the  absence  of  a  sustained  study 
of  the  state  of  the  nation. 

Mr.  Murrow  held  that  tv  in  the  main  is 
"being  used  to  distract,  delude,  amuse  and 
insolate."  He  said  he  did  not  favor  turning 
tv  into  a  27-inch  "wailing  wall"  for  long- 
hairs  but  would  like  to  see  it  reflect  oc- 
casionally "the  hard,  unyielding  realities  of 
the  world  in  which  we  live.  I  would  like 
to  see  it  done  inside  the  existing  frame- 
work, and  I  would  like  to  see  the  doing  of 
it  redound  to  the  credit  of  those  who  fi- 
nance and  program  it."  The  responsibility 
"rests  on  big  business  and  on  big  tv  and 
it  rests  at  the  top,"  Mr.  Murrow  declared. 
"Responsibility  is  not  something  that  can 
be  assigned  or  delegated.  And  it  promises 
/ts  own  reward:  good  business  and  good  tv." 

Dr.  Frank  Stanton,  CBS  Inc.  president, 
commenting  in  New  York,  said  he  had 
"read  with  interest"  an  advance  copy  of 
Mr.  Murrow's  speech. 

"What  he  has  to  say,"  Dr.  Stanton  as- 
serted, "does  not,  of  course,  reflect  the  views 
of  CBS  management,  but  we  think  it  most 
healthy  that  in  industry  meetings  such  as 
the  one  he  is  addressing,  there  be  frank 


and  full  statements  of  individual  opinions. 

"On  one  thing  we  are  certainly  in  agree- 
ment with  Mr.  Murrow — that  broadcasting 
hopes  to  play  an  increasingly  important  part 
in  enabling  the  American  people  to  get  the 
information  they  must  have  to  make  wise 
judgments." 

Dr.  Stanton  was  last  year's  recipient  of 
RTNDA's  Paul  White  Memorial  award  for 
outstanding  contributions  to  radio-tv  jour- 
nalism. 

The  RTNDA  convention,  held  at  the 
Sheraton-Blackstone  Hotel  in  Chicago 
Wednesday  through  Saturday  evening,  drew 
upwards  of  200  members  and  their  wives, 
with  Jack  Krueger,  WTMJ-AM-TV  Mil- 
waukee, presiding  as  president. 

Opening  sessions  Thursday  morning  were 
devoted  to  discussions  of  documentaries  and 
radio  and  tv  editorials,  under  chairmanship 
of  William  Small,  WHAS-AM-TV  Louis- 
ville, RTNDA  vice  president-programs. 

Highlights  were  these: 

Samuel  M.  Sharkey  Jr.,  NBC  editor  of 
news,  cautioned  newsmen  to  (1)  let  the  inter- 
viewee develop  his  own  points,  (2)  use 
sound  effects  "only  if  they  add  something 
to  the  documentary,"  (3)  build  up  their  own 
libraries,  including  network  tapes. 

Irving  Gitlin,  CBS  director  of  public  af- 
fairs, suggested  the  most  important  and 
basic  rule  in  tv  documentaries  is  to  hold 
narration  to  a  minimum.  The  major  mistake 
of  such  documentaries:  over-ambition,  with 


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Broadcasting 


October  20,  1958    •    Page  87 


It's  this  easy 

to  get  programs  and  sponsors  together,  anytime 

When  television  programs  and  commercials  are  recorded  on  Videotape*,  they  can  be  scheduled  to  run  in 
almost  any  combination  and  at  any  time.  Stations  can  dovetail  schedules  for  local,  network  and  special 
events  quickly  and  easily.  "Live"  spots  can  be  run  at  any  availability.  And  both  can  be  timed  to  reach 
pre-selected  audiences. 

And  with  Videotape,  stations  can  plan  more  "local  live"  programs. ..  increase  the  number  of  "local  live" 
commercials  . . .  build  up  station  income. 

But  this  is  just  part  of  the  story.  Let  us  telf  you  how  completely  the  Ampex  VR-1000  Videotape  Recorder  is 
changing  the  face  of  television.  Write  today. 

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Page  88    •    October  20,  1958 


Broadcasting; 


TRADE  ASSNS.  continued 


the  subject  covering  too  much  ground  and 
appearing  too  impersonal  and  vague.  The 
most  important  element:  simplicity. 

Richard  Yoakum,  Indiana  U.  school  of 
journalism,  reported  on  the  school's  recent 
survey  on  editorials.  The  research  showed: 
that  42%  of  all  stations  editorialize;  among 
RTNDA  members,  31%  editorialize  on  a 
regular  schedule  and  48%  occasionally; 
about  three  quarters  of  the  stations  permit 
news  directors  to  write  editorials;  in  57% 
of  the  stations,  the  station  manager  requests 
an  editorial  from  news  directors;  most  direc- 
tors feel  editorials  should  be  part  of  their 
responsibility;  a  small  group  believes  radio 
and  tv  stations  should  not  editorialize. 

Discussing  the  tv  editorial,  Ralph  Renick, 
WTVJ  (TV)  Miami,  reported  his  station  has 
aired  251  editorials  on  state  and  local  affairs 
since  Sept.  2,  1957  (on  a  nightly  basis)  and 
has  reaped  larger  audiences,  greater  com- 
munity prestige  and  respect  and  admiration 
of  advertisers. 

He  offered  these  suggestions  to  other 
newsmen: 

Strive  to  achieve  a  real  sense  of  fairness; 
attempt  to  present  both  sides  before  drawing 
your  conclusions;  surround  yourself  with  a 
staff  of  professionally-trained  news  people 
for  a  "thorough,  accurate  job  of  research"; 
continually  work  to  win  and  maintain  the 
confidence  of  management;  program  edi- 
torials regularly  rather  than  as  "scattered, 
one-shot  offerings";  clearly  identify  the  edi- 
torials; incorporate  a  "fearless  presentation 
of  opinion";  don't  overemphasize  minor 
things;  use  editorializing  ("a  tremendous 
power")  cautiously. 

Keynote  address  at  the  Thursday  lunch- 
eon was  delivered  by  Jim  Bormann,  WCCO 
Minneapolis.  He  pointed  out  that  two  kinds 
of  radio  have  emerged  through  a  period  of 
evolution  .  .  .  "the  solid  and  responsible  type 
of  broadcasting  that  bears  a  close  kinship  to 
radio  that  flourished  in  the  days  when  the 
RTNDA  standards  of  practice  were  adopted 
in  1950;  the  other,  an  'all-shook-up'  kind  of 
radio  that  chooses  to  call  itself  modern."  He 
stated: 

"Responsible  broadcasters  in  some  areas 
are  hard  put  to  meet  the  new  challenge  of 
high  velocity  programming.  Some  are 
tempted  to  compromise,  and  some  have  al- 
ready yielded.  As  professional  newsmen,  we 
should  seize  the  opportunity  to  help  manage- 
ment make  this  difficult  decision.  We  hold 
the  answer  to  the  problem.  A  strong  news 
staff  can  marshal  a  force  against  which  the 
juke  boxes  have  no  defense.  In  market 
after  market,  it  has  won  the  battle.  It  is 
destined  to  win  the  war,  I  firmly  believe,  if 
we  can  demonstrate  to  management  that 
news  with  integrity  ...  is  a  secret  weapon." 

Mr.  Bormann  said  "the  entrepreneurs  of 
this  so-called  'modern'  form  of  broadcasting 
freely  admit  they  would  prefer  to  get  along 
without  news  .  .  .  just  grind  out  music  from 
sign-on  to  sign-off."  The  public  will  support 
"mature  and  responsible"  news  reporting,  he 
contended.  "Showmanship  is  a  necessary  in- 
gredient, but  solid  news  coverage  is  the 
mainstay."  Mr.  Bormann  also  scored  the 
disc  jockey-newsman  as  "inimical  to  the 
professional  standards  which  we  represent." 

Broadcasting 


At  a  Thursday  radio  workshop  Robert  K. 
Bvars,  vice  president,  MacFarland  ,  Ave- 
yard  &  Co.,  told  how  his  agency's  client, 
/  -nite,  turned  to  radio  news  advertising  in 
1953.  It  found  radio  the  most  effective 
m  dium  to  reach  dealers  and  jobbers  via  a 
52-week  news  program  in  70  markets  and  a 
26-week  series  in  50  others.  As  a  result  of 
this  policy,  Alemite  sales  in  1958  are  ahead 
of  last  year's  record.  Sponsorship  of  news 
gave  the  client  year-round  consistency,  fre- 
quency, sponsor  identification,  prestige  and 
a  uniform  pattern  and  strong  merchandising 
possibilities. 

Broadcast  stations  should  offer  a  full  news 
service  to  meet  the  growing  public  need  for 
information,  NAB  President  Harold  E. 
Fellows  said  at  the  Friday  luncheon.  He 
conceded  some  stations  neglect  the  local 
scene,  relying  exclusively  on  news  services. 

Stations  that  editorialize,  he  said,  should 
do  so  "only  after  developing  a  full  reporting 
service,  for  knowledge  begets  the  right  to 
express  opinion."  He  added  that  editorial 
comment  should  always  be  labeled  as  such. 

RAB's  Radio  Advertising  Clinic 

To  Be  Run  on  Round-Robin  Basis 

Radio  Advertising  Bureau  last  week  an- 
nounced that  its  two-day  National  Radio 
Advertising  Clinic  on  Nov.  18-19  will  have 
a  new  format:  round-robin  conferences. 
Approximately  700  station  and  advertising 
executives  are  expected  to  attend  the  clinic 
at  the  Waldorf-Astoria  in  New  York. 

Kevin  Sweeney,  RAB  president,  explained 
the  "round-robin"  plan  in  this  way:  about 
a  dozen  groups  will  be  formed,  each  con- 
sisting of  about  12  station  executives  and 
four  agency  staffers.  There  will  be  a 
moderator  at  each  table.  After  40  minutes 
of  discussion,  questions  and  answers,  all 
people  in  each  group  except  the  moderator 
will  shift  to  a  different  table.  Mr.  Sweeney 
believes  the  rotation  technique  will  "give 
everybody  a  chance  to  pick  each  other's 
brains." 


UPCOMING 


October 

Oct.  20-24:  Society  of  Motion  Picture  &  Tele- 
vision Engineers,  84th  semi-annual  conven- 
tion, Sheraton-Cadillac  Hotel.   Detroit,  Mich. 

Oct  21-22:  Illinois  Broadcasters  Assn.,  fall  meet- 
ing, Inman  Hotel  Champaign. 

Oct.  22-24:  NBC  Radio  and  Television  affiliates 
annu  1  meeting,  Plaza  Hotel,  New  York. 

Oct.  23-24:  Audit  Bureau  of  Circulation,  44th 
annual  meeting,  Drake  Hotel,  Chicago. 

Oct.  23-25:  AFA,  10th  district  convention,  Lub- 
bock, Tex. 

Oct.  23-26:  High  Fidelity  Music  Show,  Wiscon- 
sin Hotel,  Milwaukee. 

Oct.  24-26:  AFA,  third  district  convention,  Ra- 
leigh. N  C. 

Oct.  25:  UPI  Broadcasters  of  Indiana,  fall  meet- 
ing, Van  Orman  Northcrest  Hotel,  Fort  Wayne. 

Oct.  25-26:  AWRT,  Pennsylvania  conference, 
Erie. 

Oct.  27-28:  AAA  A,  eastern  region's  annual  meet- 
ing, Biltmore  Hotel,  N«w  York  City. 

Oct.  28-29:  Central  Canada  Broadcasters  Assn., 
Westbury  Hotel,  Toronto,  Ont. 

Oct.  29:  U.C.L.A.  Publicity  Clinic,  Chamber  of 
Commerce,  Los  Angeles. 

Oct.  29-30:  CBS  Radio  Affiliates  Assn.,  annual 
convention,  Waldorf-Astoria  Hotel,  New  York 
City. 

NAB  FALL  CONFERENCES 

Oct.  20-21,  Somerset  Hotel,  Boston. 

Oct.  27-28,  Statler  Hilton  Hotel,  Washington,  D.  C. 


10,000  miles  away 
but  I'm  sold  "live" 


Captain  Fortune 

KPIX  Television  (Westinghouse) 

"We  Videotaped*  my  programs 
before  I  left  for  a  3-week  assign- 
ment in  Brussels.  I  went  on  look- 
ing 'live'  on  an  uninterrupted 
schedule  in  San  Francisco.  My 
clients  were  happy  — and  there 
was  no  loss  in  station  revenue." 


Am 

,PEX 

CORPORATION 

907  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  division 


*TM  Ampex  Corporation 


October  20,  1958    •    Page  89 


JUST  PUBLISHED 

the 

all-new 

632-page 

authoritative 

more  complete  than  ever 

BROADCASTING 


* 


7958  Yearbook  issue 


"tke  one-book  Library  of 
television 

and  radio  information' 

AJL  separate  directories  in- 
dexing  the  world  of 
broadcasting 

•  tv  stations 

•  am  stations 

•  fm  stations 

•  educational  stations 

•  networks 

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•  government 

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plus  

market  data,  billings,  ratings,  pro- 
grams, awards,  talent,  historical 
facts — all  arranged  and  indexed 
for  instant  reference 

station  listings  by  state  and  city 
show  executive  personnel,  net- 
work, power,  frequency  or  chan- 
nel; separate  directories  by  call 
letters,  frequencies,  newspaper  and 
group  ownership 

•  subscription  copies  now  being 
mailed 

•  limited    number    available  at 
$4.00  per  copy 

ORDER  TODAY 

W£l  BROADCASTING 

^^■V>^        -       THE  BUSINESSweeKLV  OF  TELEVISION  AND  ftAOlO 

Circulation  Department 
1735  DeSales  Street,  N.W. 
Washington  6,  D.  C. 

'published  every  September  as  53rd  Issue 
of  tROADCASTING— The  Businessweekly  of 
Television   and  Radio 


MANUFACTURING 

GE  Links  640  Miles  in  One  Hop 
In  Over-Horizon  Relay  for  USAF 

General  Electric  Co.  has  completed  in 
"record"  time  an  over-the-horizon  relay 
project  for  the  U.  S.  Air  Force,  bridging  640 
miles  in  a  single  hop.  The  single-hop  tropo- 
spheric  scatter  system  may  hold  the  key 
to  eventual  transoceanic  television,  GE's 
technical  products  department  believes. 

GE  designed  and  developed  the  single- 
sideband  relay  in  conjunction  with  the 
Lincoln  Laboratory  of  Massachusetts  Insti- 
tute of  Technology  at  Lexington,  Mass.  It 
has  been  under  test  between  Millstone  Hill 
near  Boston  and  Sauratown  Mt.  near 
Winston-Salem,  N.  C. 

GE  said  such  development  normally  re- 
quires 6  years  but  that  this  project  required 
only  IV2  years  from  drawing  board  to  com- 
pletion. It  is  a  prototype  for  the  first  over- 
the-horizon  communication  system  to  be 
used  by  the  Air  Force  as  the  main  line 
link  between  advanced  Arctic  bases.  GE 
was  prime  contractor  under  a  $10  million 
Defense  contract. 

The  new  two-way  scatter  system  develops 
one  billion  watts  effective  radiated  power 
and  the  single  hop  would  replace  the  26 
microwave  relay  stations  presently  required 
to  bridge  a  640-mile  span.  The  O/H  system 
now  linking  Florida  and  Cuba  spans  185 
miles.  The  new  system  offers  "extreme 
reliability,"  according  to  GE,  in  the  order 
of  99.99%  of  operating  time.  Of  the  total 
8,760  hours  in  a  year,  the  system  would 
fail  to  get  a  message  through  for  only  split 
seconds  at  a  time  totaling  less  than  a  half- 
hour  during  the  year,  GE  claimed.  The 
O/H  scatter  system  functions  by  beaming 
high-powered  signals  with  a  huge  parabolic 
antenna  into  the  troposphere.  A  similar 
antenna  at  the  receiving  end  "scoops  up" 
the  troposphetric-reflected  scatter  by  aiming 
so  as  to  intersect  the  beam  in  the  sky.  Most 
of  the  signal  continues  on  into  space  and  is 
unusable  since  it  is  only  partially  reflected, 
or  "scattered." 

Electronics  Output  on  Increase 

Expanding  output  of  military  electronic 
equipment,  plus  a  greater  than  usual  sea- 
sonal upswing  in  radio-tv  set  production 
since  mid-year,  is  making  up  for  the  lag 
in  factory  output  during  the  first  half  of 
1958,  the  U.  S.  Dept.  of  Commerce  reports. 
But  it  is  estimated  the  industry  total  still 
will  be  $100  million  behind  1957's  record 
total  of  $7  billion  at  year's  end.  (Figures 
are  exclusive  of  development-research  ex- 
penditures.) This  will  be  the  first  year  since 
the  advent  of  tv  that  electronic  product 
output  did  not  increase. 

RCA  Opens  Burlington  Plant 

RCA  has  announced  completion  of  its 
first  major  plant  facility  in  New  England, 
located  at  Burlington,  Mass.,  as  well  as  the 
establishment  of  a  new  RCA  department,  to 
be  known  as  the  Missiles,  Electronics  &  Con- 
trols Dept.,  RCA  Defense  Electronic  Prod- 
ucts. The  new  department  will  occupy  the 
Burlington  plant,  which  will  be  managed  by 
W.  B.  Kirkpatrick,  who  formerly  headed 
the  Airborne  Systems  Dept.,  of  RCA  De- 


fense Electronic  Products,  Camden,  N.  J. 
Dr.  R.  C.  Seamans  Jr.,  former  manager  and 
chief  systems  engineer  of  the  Boston  Air- 
borne Systems  Lab,  becomes  chief  engineer 
of  the  new  dept. 

ITT  Amplifier  Being  Developed 
To  Extend  Over-Horizon  Signal 

A  new  amplifier,  still  in  the  laboratory 
stage,  has  been  announced  by  the  Interna- 
tional Telephone  &  Telegraph  Corp.  which 
will  extend  by  100  miles  the  present  250- 
mile  range  of  over-the-horizon  microwave 
scatter  radio  relay  links.  O/H  radio  relays, 
such  as  the  one  linking  Florida  and  Cuba 
for  television  and  telephone  service,  bounce 
signals  off  the  troposphere  to  span  distances 
without  intermediate  relays. 

Developed  at  the  ITT  laboratory  in  Nut- 
ley,  N.  J.,  the  new  device  is  a  parametric 
amplifier  which  has  the  capacity  to  increase 
the  volume  of  the  received  signal  without 
amplifying  extraneous  radio  noise.  The 
basic  element  of  the  amplifier  is  a  sub- 
miniature  silicon  diode  component,  also  an 
ITT  development.  Equally  important  is  the 
fact  that  the  new  amplifier  will  permit  O/H 
links  to  operate  at  the  same  efficiency  with 
90%  less  power  than  presently  required. 
ITT  explained. 

Gen.  SarnofT  to  Speak  Nov.  1 1 

The  main  address  during  the  Washing- 
ton, D.  C,  observance  of  Veteran's  Day. 
Nov.  11,  will  be  delivered  by  Brig.  Gen. 
David  SarnofT,  RCA  board  chairman.  The 
annual  ceremony  is  held  in  the  Memorial 
Amphitheatre  at  Arlington  (Va.)  National 
Cemetery. 

Webcor  Puts  $6  Million  in  Plant 

Plans  for  a  new  $6  million  plant  and  of- 
fice building  for  Webcor  Inc.  in  suburban 
Chicago  were  reported  last  week  by  Titus 
Haffa,  board  chairman  of  the  firm  (phono- 
graphs, high  fidelity  equipment,  magnetic 
tape  recorders).  The  plant  will  be  located 
on  45  acres,  purchased  from  Haffa-owned 
Haber  Corp.,  spread  over  suburban  Berk- 
eley and  Bellwood,  111.  Construction  will 
start  shortly.  The  structure  will  be  a  one- 
story  building  with  500,000  feet  of  floor 
space  and  serve  to  consolidate  operations 
maintained  in  five  other  Chicago  locations. 

MANUFACTURING  SHORTS 

ITT  announces  consolidation  of  two  divi- 
sions— Federal  Telephone  &  Radio  Co., 
Clifton,  N.  L,  and  Farnsworth  Electronics 
Co.,  Fort  Wayne,  Ind.  New  name  for 
merged  operation  will  be  announced  later. 
Division  headquarters  will  be  at  Clifton  and 
manufacturing  operations  will  be  maintained 
in  both  cities.  Delbert  L.  Mills,  president  of 
Federal  Telephone,  will  head  combined  di- 
visions. Vernon  L.  Hagg,  v.p.  of  Faras- 
worth's  missile  test  equipment,  has  been 
named  Fort  Wayne  general  manager. 

Shielding  Inc.,  Riverton,  N.  J.,  control  has 
been  bought  by  Continental  Mining  &  Oil 
Corp.,  Washington.  Firm  manufactures  ra- 
dio interference-free  enclosures  used  in 
electronics  industry  and  missile  launching. 


Page  90    •    October  20,  1958 


Broadcasting 


THE  PHANTOM  OF  THE  OPEN  HEARTH 


How  would  you  like  to  build  a  $45  million  open  hearth  furnace  with  only  $10  million?  You  think 
it  can't  be  done?  At  United  States  Steel,  we  know  it  can't  be  done.  But  under  the  existing  tax 
laws  on  depreciation  we're  supposed  to  do  it. 

Because  it  cost  only  $10  million  to  build  an  open  hearth  furnace  25  years  ago,  that's  all  that 
the  tax  laws  let  us  set  up  to  replace  it  when  it  wears  out— even  though  it  costs  $45  million  to 
build  one  today.  The  additional  $35  million  has  to  come  from  profits.  But  profits  we  spend  on 
replacement  are  only  phantom  profits.  They  can't  be  used  for  research,  expansion,  payments  to 
our  shareholders— the  things  profits  should  be  used  for.  We  have  to  use  them  just  to  stand  still. 

Last  year,  nearly  V*  of  all  the  profits  that  United  States  Steel  earned  were  phantom  profits. 


USS  is  a  registered  trademark 


UsS)  United  States  Steel 


Broadcasting 


October  20,  1958    •    Page  91 


STATIONS 

LIBEL  RESTRAINTS  ON  RADIO-TV 
TO  GET  U.S.  SUPREME  COURT  TEST 

•  Justices  to  hear  N.  D.  Farmers  Union  vs.  WDAY-TV 

•  Case,  on  docket  for  later  in  session,  called  decisive 


The  30-year-old  law  that  handcuffs 
broadcasters  during  political  campaigns  has 
finally  reached  the  U.  S.  Supreme  Court. 

A  test  of  Sec.  315  of  the  Communica- 
tions Act  was  granted  Oct.  13  by  the  high- 
est court.  This  provision  of  the  original 
Radio  Act  of  1927  and  the  Communica- 
tions Act  of  1934  has  kept  broadcasters 
helpless  to  prevent  candidates  from  making 
libelous  statements  on  the  air. 

Later  in  its  current  session  the  Supreme 
Court  will  hear  argument  in  the  appeal  filed 
by  the  North  Dakota  Educational  &  Farm- 
ers Union  from  a  decision  handed  down  in 
early  1957  by  a  North  Dakota  district  court. 
[Lead  Story,  Feb.  4,  1957]. 

"This  test  should  decide  the  responsibil- 
ities, duties  and  liabilities  of  broadcasters 
in  political  programs,"  said  Douglas  A. 
Anello,  NAB  chief  attorney. 

The  farm  group  started  a  long  series  of 
legal  maneuverings  nearly  two  years  ago 
after  it  felt  aggrieved  at  statements  made 
on  WDAY-TV  Fargo,  N.  D.,  by  A.  C. 
Townley,  an  independent  candidate  for 
U.  S.  Senator  in  the  1956  campaign. 

When  the  union  asked  $150,000  damages 
because  of  Mr.  Townley's  broadcast  re- 
marks, it  provided  an  opening  for  what 
may  be  a  classic  test  of  Sec.  315  with  its 
built-in  backfire  against  stations  carrying 
candidate's  statements.  Candidate  Townley 
polled  937  votes  out  of  244,161  cast  in  the 
1956  North  Dakota  senatorial  race. 

WDAY-TV  carried  the  Townley  com- 
ments, knowing  they  contained  potential 
grounds  for  libel,  because  refusal  to  carry 
them  would  have  been  illegal.  The  com- 
ments contained  violent  attacks  on  the 
union  and  on  two  other  candidates  in  the 
senatorial  race. 

The  original  union  court  suit  served  as  a 
test  of  a  state  law  excluding  broadcasting 
stations  from  liability  for  "any  damages  for 
any  defamatory  statement  published  or  ut- 
tered in  or  as  a  part  of  a  visual  or  sound 


radio  broadcast,  by  one  other  than  such 
owner,  licensee  or  operator,  or  agent  or  em- 
ploye thereof." 

This  state  law  is  an  abbreviated  version 
of  NAB's  model  libel  statute,  which  is  less 
sweeping. 

In  a  decision  handed  down  May  23,  1957, 
the  district  court  dismissed  the  suit  against 
WDAY-TV,  holding  the  state's  libel  exemp- 
tion for  broadcasters  to  be  unconstitutional 
under  both  state  and  federal  constitutions. 
But  the  court  held  Sec.  315  creates  legal 
privilege  for  the  station.  The  union  prompt- 
ly appealed  to  the  North  Dakota  Supreme 
Court.  NAB  entered  the  case  as  a  friend 
of  the  court. 

The  case  was  argued  Oct.  3,  1957,  before 
the  state's  highest  court.  NAB  contended 
broadcasters  should  be  immune  from  lia- 
bility for  libelous  remarks  made  by  can- 
didates since  they  are  powerless  to  censor 
the  statements. 

In  a  4-1  decision  last  April  3  the  state's 
highest  court  held  WDAY-TV  is  not  liable 
for  the  candidate's  comments,  upholding 
the  lower  court  on  this  point.  ludge  P.  O. 
Sathre,  in  writing  the  opinion,  held,  "We 
cannot  believe  that  it  was  the  intent  of 
Congress  to  compel  a  station  to  broadcast 
libelous  statements  and  at  the  same  time 
subject  it  to  the  risk  of  defending  actions 
for  damages."  The  state  libel  law  was  not 
before  the  appellate  court  in  this  appeal. 

The  U.  S.  Supreme  Court  will  hear  argu- 
ments later  in  the  term.  In  requesting  a  re- 
view of  the  state  ruling  the  farm  union 
argued  "the  door  will  be  open  to  shocking 
possibilities  in  future  political  campaigns" 
if  the  North  Dakota  decision  stands  and 
the  Communications  Act  is  interpreted  to 
allow  broadcasting  of  libelous  statements. 
The  U.  S.  Dept.  of  Justice  and  FCC  also 
asked  the  high  court  to  review  the  state's 
decision. 

A  libel  action  filed  against  Mr.  Townley 


by  the  union  is  still  pending  in  a  Cass 
County  (N.  D.)  court. 

The  farm  union  filed  a  separate  suit 
against  KFGO  Fargo,  N.  D.,  asking  $2.4 
million  damages.  This  suit  was  settled  out 
of  court  for  $10,000  [At  Deadline,  Oct.  6]. 
In  addition  to  cash  payment.  KFGO  ex- 
tended a  public  retraction  and  statement 
of  regret  and  a  covenant  was  agreed  upon 
to  dismiss  the  suit.  It  precludes  further  legal 
action  against  the  station. 

Pickwick  in  Market  for  Station 
So  It  Can  Broadcast  Own  Records 

If  you  can't  get  a  play  for  your  record 
albums  on  a  radio  station — buy  a  piece  of  it. 

This  appears  to  be  the  philosophy  of 
Pickwick  Sales  Corp.  President  Cy  Leslie, 
whose  company  sells  low-priced  record  al- 
bums nationally  in  the  millions.  Mr.  Leslie 
last  week  let  it  be  known  he  was  negotiating 
for  purchase  of  three  radio  stations,  one 
of  them  a  daytimer  located  in  New  Eng- 
land. 

Said  Mr.  Leslie:  "We  are  ...  in  the 
market  for  independent  radio  stations  re- 
gardless of  their  location." 

Reason  is  that  as  a  record  firm,  Pick- 
wick wants  to  get  air  play  for  his  labels. 
Mr.  Leslie  believes  it  "ridiculous"  to  have 
a  "hit  or  miss  with  air  play  when  it  is  an 
absolute  necessity  in  order  to  garner  sales. 
.  .  .  The  last  few  years  have  been  very 
good  to  us  .  .  .  radio  station  revenues  have 
also  been  excellent.  Why  not  diversify  and 
at  the  same  time  strengthen  our  basic  busi- 
ness? It's  only  common  sense." 

The  Pickwick  operation,  based  in  New 
York,  is  a  big  one.  Its  labels,  "Design," 
"Cricket"  (for  children)  and  "Stereo-Spec- 
trum" (stereophonic),  are  all  sold  through 
mass  outlets — retail  stores,  supermarkets, 
drug  store  chains,  variety  stores  and  even 
furniture  retailers.  Volume  hit  some  5  mil- 
lion albums  last  year,  the  monaural  records 
selling  at  about  $1.49  and  the  stereophonic 
discs  at  $2.98. 

Uhf  Broadcaster  Blames 
FCC  For  Hartford  Loss 

William  L.  Putnam,  president  and  gen- 
eral manager  of  ch.  22  WWLP  (TV)  Spring- 
field  and  ch.  32  WRLP  (TV)  Greenfield, 
Mass.,  had  few  kind  words  to  say  last  week 
about  the  CBS  decision  to  close  down  its 
Hartford  uhf  outlet,  WHCT  (TV).  He  laid 
the  blame  for  failure  of  the  CBS  station  right 
on  FCC's  doorstep  in  a  news  release. 

"The  Hartford  problem  unfortunately 
has  been  a  long  predictable  result  of  the 
Commission's  lack  of  active  support  of  its 
own  policy  of  local  community  service.  The 
Commission  has  long  stated  that  local 
community  service  is  of  the  utmost  im- 
portance as  an  integral  part  of  any  tele- 
vision station's  service  to  its  community, 
but  for  the  past  several  years  the  Commis- 
sion's decisions  have  been  directly  opposed 
to  this  kind  of  service.  Not  only  is  the 
Hartford  case  cutting  down  on  community 
service,  but  it  will  eventually  cause  Spring- 
field to  lose  all  identity  as  a  community  in 
the  Connecticut  Valley  area  except  on  our 
own  stations." 


WIS  IS  We  JIHGLB  MILL  RECORD 

a  


Price  applies  to  the 
United  States  Only 


PER  JINGLE  ON  CONTRACT 


COMPLETELY  CUSTOM  MADE 


OVER  400  STATIONS  SOLD 
98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  THIS  RECORD  TO  WORK  FOR  YOU 


Completely  custom  made  jingles  for  JIHGLB  MILL 

commercial  accounts  and  station  breaks  — 

no  open  ends  and  no  inserts.  ».        ,      201  west  49th  st.,  New  York  c;ty 


Pxge  92   •    October  20,  1958 


Broadcasting 


The  Day  the  Railroads  Tamed  Time 


At  exactly  high  noon  on  the  day  of 
November  18,  1883,  all  railroad  clocks 
in  the  United  States  were  set  to  a  newly 
established  Standard  Time.  And  thus 
was  ended,  once  and  for  all,  the  nation- 
wide confusion  caused  by  the  fact  that 
there  were  then  more  than  100  differ- 
ent local  times  under  which  trains  were 
being  operated. 

This  historic  step  —  the  adoption  of 


Standard  Time  —  was  taken  75  years 
ago  by  a  group  of  railroad  officers  or- 
ganized as  the  General  Time  Conven- 
tion, a  forerunner  of  the  Association  of 
American  Railroads.  Meeting  at  the 
Grand  Pacific  Hotel  in  Chicago,  they 
devised  a  system  of  Standard  Time  di- 
viding the  nation  into  four  zones  based 
on  sun  time  at  the  75th,  90th,  105th  and 
120th  meridians  west  of  Greenwich. 


Standard  Time  was  quickly  accepted 
throughout  America,  and  eventually 
spread  all  over  the  world. 

Railroad  men  realized  in  1883,  as 
they  do  today,  that  efficient  transporta- 
tion is  precision  transportation.  It  is 
this  precision  of  operation  that  helps 
make  possible  the  dependable,  low- 
cost  railroad  service  upon  which  a 
dynamic  American  economy  depends. 


ASSOCIATION  OF  AMERICAN  RAILROADS  .  Washington,  D.  C. 


Broadcasting 


October  20,  1958   •   Page  93 


STATIONS  CONTINUED 


GROUND-BREAKING  ceremonies  for 
the  new  WKDN-AM-FM  Camden, 
N.  J.,  studios  (drawing  above)  are 
being  planned  to  coincide  with 
WKDN's  Nov.  1  tenth  anniversary 
celebrations.  Closing  date  for  bids  to 
construct  the  two-story  building  (rep- 
resenting a  $100,000  investment)  is 
Oct.  21.  The  new  facility  is  located 
300  ft.  north  of  the  outlet's  present 
281  Mt.  Ephraim  Ave.  address. 


Public  Affairs  Dept.  at  WCAU-TV 

A  department  of  public  affairs  has  been 
organized  by  WCAU-TV  Philadelphia.  The 
new  department,  headed  by  General  Man- 
ager John  A.  Schneider,  will  be  responsible 
for  planning  and  telecasting  all  public  af- 
fairs programs. 

Other  WCAU-TV   staffers   assigned  to 


STRAIGHT  SHOOTIN 


MADtlON 

■  JAMSV1UI 

Miort 

rv  wis. 

[4 

1  h'" 

OCFORD  i 

OIK  Alt 

^  nxoN 

Yes,  straight  shootin'  with  NEW 
HIGH  POWER  right  into  365,000 
television  homes  in  the  heart  of 
Mid-America's  agricultural  and  in- 
dustrial markets.  WREX-TV  has  in- 
creased its  power  to  229,000  watts 
E.R.P.  video  and  114,000  watts 
E.R.P.  audio.  Now,  the  sales  power 
of  WREX-TV  spans  market  portions 
of  over  30  counties  in  Southern 
Wisconsin,  Northern  Illinois  and 
Eastern  Iowa. 

Represented  by  H-R  Inc. 

ABC— CBS 


the  department  include  Jack  Dolph,  pro- 
gram director;  Don  Lenox,  director  public 
affairs;  Charles  Shaw,  news  director;  Mar- 
garet Mary  Kearney,  educational  director; 
Robert  N.  Pry  or,  promotion-information 
services  director;  George  Dessart,  associate 
producer;  Warren  Wright,  executive  pro- 
ducer, and  Bur  Sienkiewicz,  information 
services  supervisor. 

WCAU-TV  public  affairs  writers  are  Bill 
Bode,  John  Foland  and  Bill  Wolf.  Depart- 
ment directors:  Glenn  Bernard,  Jim  Hirsch- 
feld  and  Tony  Verna.  Newsmen:  Barry 
Nemcoff  and  Lou  Clark. 

CBS  Radio  Spot  Sales  Heads 
Meet  Oct.  28  in  New  York 

The  annual  sales  conference  for  general 
managers  and  sales  managers  of  seven  CBS- 
owned  stations  and  seven  affiliated  stations 
represented  by  CBS  Radio  Spot  Sales  will 
be  held  Oct.  28  at  the  Hotel  Pierre  in 
New  York. 

The  sales  managers  meeting,  presided 
over  by  Gordon  F.  Hayes,  general  manager 
of  CBS  Radio  Spot  Sales,  will  include  con- 
ferences on  sales,  research,  programming, 
promotion  and  advertising  for  the  coming 
broadcast  year. 

Speakers  include:  Mr.  Hayes;  Jules 
Dundes,  vice  president,  CBS  Radio  station 
administration;  Carroll  V.  Hansen,  pro- 
gram coordinator,  CBS-owned  stations; 
Edward  O'Berst,  director  of  research  for 
the  representative  firm;  George  Arnold, 
manager,  radio  spot  sales  development; 
Fred  S.  Heywood,  manager  of  the  radio 
spot  sales  promotion  department,  and  the 
sales  managers  of  the  seven  CBS  Radio 
Spot  Sales  offices:  Milton  (Chick)  Allison, 
New  York;  Tom  Peterson,  Chicago;  Byron 
Nelson,  San  Francisco;  Ralph  Patt,  Detroit; 
Roland  McClure,  Los  Angeles;  George 
Swearingen,  Atlanta,  and  Eugene  Myers, 
St.  Louis. 

The  meeting  will  be  highlighted  by  the 
representative  firm  heads  and  station  man- 
agers playing  host  to  several  hundred 
agency  and  client  guests  at  a  cocktail  party 
after  the  business  sessions. 

Stations  and  regional  networks  represented 
by  CBS  Radio  Spot  Sales:  WCBS  New 
York;  WBBM  and  WBBM-FM  Chicago; 
KNX  Los  Angeles;  WCAU  Philadelphia; 
WTOP  Washington;  WEEI  Boston;  KCBS 
San  Francisco;  WCCO  Minneapolis-St. 
Paul;  KMOX  St.  Louis;  WBT  Charlotte; 
WRVA  Richmond;  KSL  Salt  Lake  City; 
KOIN  Portland;  WMBR  Jacksonville;  CBS 
Radio  Pacific  Network,  and  the  CBS  Radio 
New  England  Network. 

WABC-TV  Quarter  Profits  Rise 

WABC-TV  New  York  achieved  a  record 
49%  profit  increase  for  the  third  quarter 
over  that  of  the  same  period  of  1957,  ac- 
cording to  Robert  L.  Stone,  vice  president 
in  charge  of  the  station.  Mr.  Stone  said  that 
profit  for  the  first  nine  months  of  this  year 
is  53%  over  the  profit  of  the  corresponding 
period  of  1957. 


NAME  VALUE 

Although  broadcasters  traditionally 
operate  under  a  voluntary  ban  on 
hard  liquor  advertising,  Don's  &  Ben's, 
a  chain  of  10  San  Antonio  liquor 
stores,  is  hitching  its  $10,000  radio 
budget  onto  KITE  there.  The  cam- 
paign grew  out  of  a  notion  by  KITE 
account  executive  Ed  Winton,  who 
saw  that  there  were  possibilities  out- 
side of  potables  in  Don's  &  Ben's. 

The  firm's  name  (derived  from 
owners  Don  and  Ben  Nurick)  was 
seen  by  Mr.  Winton  as  a  natural  for 
a  couple  of  characters  in  humorous 
commercials.  The  idea  proved  accept- 
able to  the  Nurick  brothers  and  agen- 
cy, Bernard  M.  Brooks  Adv.,  San 
Antonio,  so  the  spots  were  tried  out 
in  KITE'S  Baseball  Scoreboard.  Items 
other  than  hard  liquor  are  sold  in  the 
commercials. 

Don's  &  Ben's  had  such  a  heavy 
run  on  barbecue  braziers,  glassware 
and  gifts  after  mentioning  them  in  the 
spots  that  it  extended  the  contract  to 
cover  the  football,  basketball  and  hoc- 
key seasons. 


WRNL  Buys  Transmitter  Site 

WRNL  Richmond,  Va.,  has  bought  30 
acres  of  land  on  Basie  and  Bethlehem  Rds. 
for  its  new  5  kw  transmitter  building,  three 
towers  and  antenna  system.  They  are  sched- 
uled to  be  in  operation  by  year's  end.  A  5 
kw  standby  transmitter  and  an  emergency 
diesel  power  plant  also  are  being  installed. 
WRNL-FM's  50  kw  transmitter  will  be 
moved  to  the  site  (100  ft.  higher  than  its 
present  location)  where  it  will  get  a  new 
antenna.  The  station  estimates  that  the  new 
facilities  will  double  its  coverage  area  and 
eliminate  nighttime  interference. 

McGannon  on  Boston  Agenda 

Donald  H.  McGannon,  president  of  West- 
inghouse  Broadcasting  Co.,  will  address  the 
30th  annual  Boston  Conference  on  Distri- 
bution today  (Oct.  20)  in  Boston.  He  will 
speak  on  "The  Wavelength  and  the  Sales 
Curve,"  dealing  with  the  relationship  of 
radio  and  television  to  distribution  and 
standards  of  living. 

WPNC  Into  Operation  Next  Month 

A  new  daytimer,  WPNC  Plymouth,  N.  C, 
is  scheduled  to  begin  regular  programming 
early  in  November.  Lewis  R.  Kurtz  Jr.,  for- 
merly with  affiliate  WPAQ  Mount  Airy, 
N.  C,  who  has  been  named  WPNC's  man- 
ager, reports  its  new  building  is  nearly  com- 
pleted. The  station  will  be  on  1470  kc  with 
1  kw. 


Page  94    •    October  20,  1958 


KELLY 
I  S 

COMING 


THE  NAVY'S  DEADLY  FLYING  FISH 


It's  called  TALOS  ...  a  name  to  re- 
member. 

It's  the  missile  now  installed  on  the 
Navy's  newly -commissioned  guided- 
missile  cruiser,  the  U.  S.  S.  Galveston. 
It's  a  surface-to-air  weapon  that  can 
knock  invading  aircraft  out  of  the 
skies. 

Deadly  accuracy 

It's  part  of  a  weapon  system  conceived 
by  Applied  Physics  Laboratory  of 
Johns  Hopkins  University.  Using  an 
air-borne  guidance  system  developed 
by  ITT  engineers,  TALOS  locks  on  its 
tar  get...  seeks  it  relentlessly,  the  way  a 
compass  needle  seeks  North . . .  swiftly 
overtakes  and  destroys  it. 

The  deadly  accuracy  of  TALOS 
makes  it  one  of  the  most  important 
and  successful  weapons  available  for 
the  defense  of  our  skies. 


The  Army  will  use  it  too 

So  keen,  so  accurate  is  its  air-borne 
guidance  system,  the  Army  will  use 
TALOS  too.  The  Navy  and  the  Army 
are  pooling  their  resources  — working 
in  close,  effective  cooperation  — to  de- 
velop land-borne,  mobile  launching 
devices  and  modified  firing  controls 
...  to  take  the  fullest  advantage  of 
TALOS'  remarkable  "brain  power"  and 
striking  power. 

The  big  job  of  ITT  in  missile  guidance 

TALOS  is  just  one  of  the  missile  tasks 
that  have  been  assigned  to  ITT.  The 
Army's  LACROSSE  is  another.  ITT  en- 
gineers developed  its  complete  guid- 
ance, ground,  air,  tracking,  and  com- 
puting systems.  They  contributed  to 
RASCAL,  for  the  Air  Force.  They  de- 
veloped the  launching  and  firing  con- 
trols and  test  equipment  for  BOMARC, 


another  Air  Force  missile.  ITT  engi- 
neers developed,  designed  and  sup- 
plied much  of  the  vital  communica- 
tion systems  providing  telephone  serv- 
ice and  warning  information  at  the 
ATLAS  intercontinental  missile  bases. 

It's  a  big  job— requiring  research, 
experience,  skill,  imagination  in  elec- 
tronics and  other  fields.  It's  a  job  that 
ITT  is  proud  to  be  a  part  of. 


.  .  .  the  largest  American-owned  world-wide 
electronic  and  telecommunication  enterprise, 
with  80  research  and  manufacturing  units,  14 
operating  companies  and  128,000  employees. 


INTERNATIONAL.  TELEPHONE  AND  TELEGRAPH   CORPORATION   67  Broad  Street,  New  York  4,  N.  Y. 

FA RNS WORTH  ELECTRONICS  COMPANY  •  FEDERAL  ELECTRIC  CORPORATION  •  FEDERAL  TELEPHONE  AND  RADIO  COMPANY  •  ITT  COMPONENTS  DIVISION 
ITT  INDUSTRIAL  PRODUCTS  DIVISION  •  ITT  LABORATORIES  •  INTELEX  SYSTEMS,  INC.  •  INTERNATIONAL  STANDARD  ELECTRIC  CORPORATION 
KELLOGG    SWITCHBOARD   AND    SUPPLY    COMPANY     •     ROYAL    ELECTRIC    CORPORATION     •     AMERICAN    CABLE   a    RADIO    CORPORATION     •  LABORATORIES 

AND  MANUFACTURING  PLANTS   IN  ZO   FREE-WORLD  COUNTRIES 


Broadcasting 


October  20,  1958 


Page  95 


J 


STATIONS  CONTINUED 


When  should  a 
station  be  sold? 

The  obvious  answer  is  when  you  get  a  price  you 
can't  afford  to  turn  down. 

But  there  are  other  considerations  which  may 
dictate  a  decision  to  sell.  The  problem  then  becomes 
one  of  selecting  the  best  offer  from  a  number  of 
qualified  buyers. 

We  have  an  inventory  of  experienced  broadcasting 
people  who  are  looking  for  properties  ranging  from 
a  small  daytimer  to  a  multi-million  operation.  You 
can  reach  this  nation-wide  market  quickly  through 
our  organization. 

We  are  ready  to  sit  down  with  you  at  your  con- 
venience with  a  "know  how"  and  "know  who" 
service. 

Write,  wire  or  call  our  nearest  office. 

ALLEN  RANDER  AND  COMPANY 

Negotiators  for  the  Purchase  and  Sale 
of  Radio  and  Television  Stations 


WASHINGTON 
NEW  YORK 
CHICAGO 
DENVER 


1625  Eye  Street  N.W. 
60  East  42nd  Street 
35  East  Wacker  Drive 
1700  Broadway 


NAtional  8-1990 
MUrray  Hill  7-4242 
RAndolph  6-6760 
AComa  2-3623 


'I  CONFESS' 

Mayor  Allen  Thompson  of  Jackson, 
Miss.,  steers  clear  of  tape-recorded 
statements  for  news  broadcasts  and 
candidly  gives  the  reason  why.  "I 
am  quoted  every  day  in  the  news- 
papers but  I  can  always  claim  I'm 
misquoted,"  says  the  mayor,  Inadvert- 
ently saluting  the  broadcast  media, 
he  goes  on:  "With  a  tape,  you  can 
play  it  right  back.  I  don't  like  it." 


Alpine  Tramway  to  Give  Access 
To  KTSM-TV  Mountain-Top  Tower 

KTSM-TV  El  Paso,  Tex.,  has  applied  to 
the  FCC  for  permission  to  build  a  new 
tower  to  start  a  $400,000  expansion  pro- 
gram. 

The  300-ft.  tower  would  be  raised  on 
Ranger  Peak  in  the  Franklin  Mountain 
Range  (5,962-ft.  above  sea  level,  1,943-ft 
over  El  Paso)  to  which  access  will  be  by 
aerial  alpine  tramway,  Karl  O.  Wyler  Sr., 
KTSM-TV's  president-general  manager,  re- 
ports. Visitors  to  the  site  may  be  able  to  see 
for  100  miles  in  any  direction. 

Transmitter  and  personnel  accommoda- 
tion will  be  in  a  two-story,  split-level  build- 
ing containing  2,000  sq.  ft.  of  space.  Con- 
struction, expected  to  take  about  five 
months,  will  begin  directly  the  permit  is  is- 
sued. 


KHOW  DENVER  has  appointed  Peters, 
Griffin,  Woodward  station  representa- 
tive, it  is  being  announced  today  (Oct. 
20).  The  station  was  represented  by 
PGW  for  a  10-year  period  ending  in 
1956  when  it  was  known  as  KVOD. 
Robert  L.  Howsam,  president-general 
manager  of  the  Denver  Bears  (base- 
ball), is  principal  owner.  Officers  of  the 
station  include  John  J.  McEniry,  gen- 
eral manager,  and  Gene  Grubb,  sales 
manager,  formerly  associated  with 
KLZ  and  KOA  in  Denver,  respec- 
tively. KHOW  on  630  kc  with  5  kw, 
is  affiliated  with  ABC  Radio.  At  the 
signing  (1  to  r)  Messrs.  McEniry, 
Howsam  and  Arthur  Bagge,  PGW's 
midwest  radio  sales  mgr. 


Page  96    •   October  20,  1958 


Broadcasting 


CHANGING  HANDS 

The  following  sales  of 
ANNOUNCED  station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WSPB  SARASOTA,  FLA.  •  Sold  to  the 
Community  Broadcasting  Corp.  by  WSPB 
Inc.  for  over  $335,000.  The  Community 
Broadcasting  Corp.  operates  WALL  Middle- 
town,  N.  Y.,  and  is  controlled  by  former 
Judge  John  Morgan  Davis  of  Philadelphia 
and  his  wife.  The  sale  of  the  station 
property  was  negotiated  through  the  office 
of  Don  Boomhower,  local  realtor,  with 
Mark  Woods,  former  president  of  ABC, 
serving  as  broker.  WSPB  is  on  1450  kc 
with  250  w  and  is  affiliated  with  CBS. 

WYLD  NEW  ORLEANS,  LA.  •  Sold  to 
Connie  B.  Gay  by  Rounsaville  of  New 
Orleans  Inc.  for  $200,000.  Mr.  Gay  intends 
to  operate  the  station  as  part  of  his  Town 
&  Country  network.  Rounsaville  of  New 
Orleans  has  announced  purchase  of  WTPS 
that  city  from  the  New  Orleans  Times- 
Picayune  and  States  &  Item  for  $200,000 
[Changing  Hands,  Oct.  13].  Broker  was 
Blackburn  &  Co.  WYLD  is  on  600  kc  with 
1  kw,  day. 

WIRY  PLATTSBURG,  N.  Y.  •  Sold  by 
Joel  H.  Scheier  to  Charles  B.  Britt  Jr.  for 
$200,000.  Mr.  Britt  is  the  executive  vice 
president  of  WLOS-AM-TV  Asheville, 
N.  C.  Allen  Kander  &  Co.  handled  the 
sale.  WIRY  is  on  1340  kc  with  250  w  and 
is  affiliated  with  MBS. 

The  following  transfers  of 
APPROVED  station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  107. 

WHBG  HARRISONBURG,  VA.  •  Sold  to 
Radio  Harrisonburg  Inc.,  Jeffrey  A.  Abel, 
president,  by  Valley  Broadcasters  Inc.  for 
$80,000.  Radio  Harrisonburg  Vice  President 
Charles  E.  Dillon  has  interests  in  WDOV 
Dover,  Del.,  and  with  his  wife  in  WOL- 
AM-FM  Washington,  D.  C.  WHBG  is  on 
1360  kc  with  5  kw,  day. 

WMDF  MOUNT  FLORA,  FLA.  •  Sold  to 


TRACK  RECORD  ON  STATION   SALES,  APPROVAL 


APPEARING  at  signing  ceremonies 
for  the  sale  of  WSPB  Sarasota,  Fla., 
(see  below)  were  (1  to  r):  Mark 
Woods,  former  ABC  president  and 
now  Florida  real  estate  man;  John  B. 
Browning,  vice  president  and  general 
manager  of  WSPB;  Clyde  H.  Wilson, 
Sarasota  attorney  and  WSPB  stock- 
holder, and  Mrs.  Ruth  M.  Burroughs, 
secretary-treasurer  of  real  estate  firm 
of  Don  Boomhower  Inc. 


Triangle  Broadcasting  Corp.  by  Charlotte 
Radio  and  Television  Corp.  for  $30,250. 
E.  O.  Roden  (WBIP  Booneville,  Miss.),  and 
other  stockholders  of  Triangle  Broadcast- 
ing have  interests  in  WTUP  Tupelo,  Miss., 
KREL  Baytown,  Tex.,  WGCM  Gulf  port, 
Miss.,  WBOP  Pensacola,  Fla.,  and  WRBS 
Tuscaloosa,  Ala.  WMDF  is  on  1580  kc 
with  1  kw,  day. 

Intermountain  Board  Re-elected; 
34%  Gain  in  Business  This  Year 

Intermountain  Network  stockholders 
Tuesday  (Oct.  14)  re-elected  the  full  slate 
of  board  officers  at  Intermountain's  annual 
stockholders  meet  in  Salt  Lake  City.  George 
C.  Hatch  is  board  chairman;  Lynn  L. 
Meyer,  president;  Jack  S.  Paige,  executive 
vice  president;  Wilda  Gene  Hatch,  vice 
president,  and  George  McMillan,  secretary. 

Stockholders  at  the  meeting  heard  that 
Intermountain's  business  for  the  first  nine 
months  of  1958  is  up  34%.  The  network 
has  47  affiliates  in  Utah,  Idaho,  Colorado, 
Montana,  Wyoming,  Nevada  and  Nebraska. 

REPRESENTATIVE  APPOINTMENTS 

WARM  Scranton,  Pa.,  names  Robert  E. 
Eastman  &  Co.,  N.  Y. 

WBIA  Augusta,  Ga.,  appoints  Walker- 
Rawalt  CO.,  N.  Y. 

KOKE  Austin,  Tex.,  appoints  McGavren- 
Quinn,  N.  Y. 

KZTV  (TV)  Corpus  Christi,  Tex.,  appoints 
Branham  Co.,  N.  Y. 

WMIC  Monroe,  Mich.,  names  Devney  Inc., 
nationally,  and  Advertising  Sales  Assoc.,  in 
Michigan. 


A  SURVEYOR'S  PLUMB  LINE— ANTIQUE  IN  ORI- 
GIN, YET  THE  TRUEST  FORM  DEVISED  FOR 
PLOTTING  A  TRUE  LINE.  OLD,  RELIABLE  AND 
PRACTICAL,  THE  PLUMB  LINE  IS  IN  USE  TODAY 
IN  THE  SAME  MANNER.  YEARS  OF  USE  AND 
EXPERIENCE  HAVE  CONVINCED  SURVEYORS 
THERE'S  NO  BETTER  METHOD.  AND  STATION 
OWNERS  ARE  CONVINCED  THAT  THE  SERVICES 
OF  BLACKBURN  AND  COMPANY  ARE  JUST  AS 
TRIED  AND  TRUE,  FOR  NEGOTIATIONS,  AP- 
PRAISALS AND  FINANCING. 


'/Blackbwm  &  Company 

RADIO  •  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C. 
James  W.  Blackburn 

Jack  V.  Harvey 
Washington  Building 

STerling  3-4341 

ATLANTA 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
JAckson  5-1576 


CHICAGO 
H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Financial  6-6460 

WEST  COAST 
Colin  M.  Selph 
California  Bank  Bldg, 
Beverly  Hills,  Calif. 
CRestvisw  4-2770 


Broadcasting 


October  20,  1958   •    Page  97 


INTERNATIONAL 

Russians  Impose 
Further  News  Gags 

With  the  return  of  NBC  News'  Moscow 
correspondent  Irving  R.  Levine  to  the  U.  S. 
last  week  for  a  brief  visit  it  was  learned  that 
the  Soviet  government  has  further  imposed 
restrictions  on  news  gathering  in  that  coun- 
try, including  a  high  monetary  charge. 

Russia  last  Tuesday  (Oct.  14)  announced 
effective  immediately  that  it  would  enforce 
strictly  an  eight-month-old  rule  that  news- 
men must  submit  all  exposed  tv  or  news- 
reel  film  and  accompanying  script  narration 
to  censorship  review  before  shipment  to  the 
U.  S.  Even  if  approved,  all  film  would  be 
delayed  at  least  24  hours. 

In  addition,  Russia  declared  (1)  newsmen 
must  get  prior  permission  from  Soviet  Ex- 
port Film  for  every  story  on  which  they 
plan  photographic  coverage  and  (2)  a  charge 
of  $1,000  will  be  exacted  for  each  100 
meters  (328  ft.)  of  exposed  film  shot  in  the 
USSR,  irrespective  of  how  much  footage  is 
ever  broadcast  in  the  U.  S. 

Just  days  previous  the  Soviet  government 
arbitrarily  closed  the  Moscow  bureau  of 
CBS  News  in  retaliation  for  the  CBS-TV 
network  program  department's  presentation 
of  a  play,  "The  Plot  to  Kill  Stalin,"  aired  on 
Playhouse  90  Sept.  25.  The  Kremlin  also 
lodged  formal  protest  with  the  U.  S.  State 
Dept.  about  the  drama  [Networks,  Oct.  13]. 

William  R.  McAndrew,  vice  president  of 
NBC  News,  said  Thursday  "The  Soviet  gov- 
ernment's newly-announced  policy  on  the 
export  of  news  film  will  effectively  restrict 
any  spot  film  coverage  of  Russia.  We  are 
appealing  to  the  State  Dept.  to  use  its  in- 
fluence to  negotiate  a  lessening  of  the  re- 
strictions." 

Radio  news  commentators  have  been  re- 
quired for  some  time  to  submit  their  scripts 
to  Soviet  censors  for  approval  before  broad- 
cast. 

CBC  Splits  English  Networks 
On  U.  S.  Organizational  Lines 

After  almost  a  year  of  study  the  Canadian 
Broadcasting  Corp.  has  reorganized  its  Eng- 
lish-language network  establishment  along 
American  network  lines  with  a  director  in 
charge  of  the  television  network  and  a  direc- 
tor in  charge  of  the  two  radio  networks. 

H.  G.  Walker  remains  in  overall  charge 
of  both  the  radio  and  tv  networks,  but  com- 
mercial and  programming  activities  now 
come  under  individual  network  directors. 
Peter  McDonald  has  been  appointed  direc- 
tor of  the  tv  network,  and  Eugene  Hallman 
of  the  Trans-Canada  and  Dominion  net- 
works. Both  will  headquarter  at  Toronto. 

The  commercial  department  of  the  CBC 
as  such  has  been  eliminated,  with  Walter 
Powell,  commercial  manager  till  now,  ap- 
pointed executive  consultant  for  commer- 
cials, and  Ron  Johnston,  assistant  com- 
mercial manager,  appointed  assistant  con- 
troller of  broadcasting  for  commercials  with 
headquarters  at  Ottawa,  Ont.,  policy  head- 
quarters of  the  CBC. 

On  the  new  tv  network  set-up  Gunnar 
Rugheimer,  former  director  of  sales,  includ- 
ing export  sales,  becomes  assistant  director 
of  the  tv  network  and  will  be  specifically 

Page  98    •    October  20,  1958 


concerned  with  overall  direction  of  network 
programming  and  sales.  John  Malloy  is  ap- 
pointed supervisor  of  tv  network  sales,  and 
Ian  Ritchie  as  station  relations  supervisor. 

Fergus  Mutrie  remains  as  director  of  tele- 
vision operations  for  the  English  network,  in 
charge  of  plant  and  equipment. 

Mr.  McDonald,  prior  to  his  new  appoint- 
ment, was  concerned  only  with  network 
programming.  Now  he  will  also  have  charge 
of  planning,  content  and  distribution  of  the 
English  programs. 

In  announcing  the  changes,  Mr.  Walker 
stated  that  "these  modifications  represent  a 
streamlining  of  our  network  operations." 

Changes  in  the  radio  network  include  the 
appointment  of  Doug  Nixon  as  assistant  di- 
rector, in  charge  of  overall  direction  of  pro- 
gramming and  sales.  Ron  Joynt  is  appointed 
supervisor  of  network  sales,  and  N. 
Mogridge  as  station  relations  supervisor  for 
the  two  English-language  radio  networks. 
John  Kannawin  remains  director  of  radio 
operations,  in  charge  of  the  physical  plant. 

French  Commercial  Tv 
Predicted  Within  Year 

Commercial  television  should  be  insti- 
tuted in  France  within  the  next  year,  largely 
because  of  the  "favorable  climate"  en- 
gendered by  the  new  De  Gaulle  govern- 
ment, Jacques  Brunet,  Paris  representative 
of  Independent  Television  Corp.-Television 
Programs  of  America,  has  forecast. 

Mr.  Brunet  reported  that  the  De  Gaulle 
Dovaz,  were  in  New  York  last  week  for 
business  conferences  with  the  newly-con- 
stituted ITC-TPA.  Mr.  Brunet  touched  upon 
the  implications  of  recent  developments  in 
France  for  the  U.S.  tv  film  industry.  He  was 
adamant  in  his  conviction  that  commercial 
tv  will  be  a  reality  within  the  next  12 
months,  if  not  sooner. 

He  pointed  out  that  government  officials 
currently  are  holding  discussions  with  of- 
ficials of  Publicis,  the  largest  advertising 
agency  in  France,  which  is  pushing  plans  for 
a  commercial  tv  network.  Allied  with 
Publicis  in  this  project,  according  to  Mr. 
Brunet,  are  executives  of  the  former  Poste 
Parisien,  a  company  that  operated  commer- 
cial radio  stations  in  France  before  World 
War  II.  Commercials  on  radio  and  tv  sta- 
tions in  France  have  been  prohibited  since 
the  war. 

Mr.  Brunet  reported  that  the  De  Gaulle 
government,  which  is  dedicated  to  "free  en- 
terprise," is  regarded  to  be  favorably  dis- 
posed toward  commercial  tv  as  a  means  of 
upgrading  the  French  economy  through  in- 
creased advertising  revenue  from  foreign 
and  domestic  sources.  There  are  signposts 
that  the  government  will  act  shortly,  he  said, 
and  one  of  them  is  that  the  Radio  Television 
Francaise,  the  government-owned  tv  outlet, 
is  seriously  considering  plans  to  place  a  sec- 
ond commercial-style  network  in  operation. 
This  would  be  similar  to  the  British  pattern 
of  the  International  Television  Authority 
and  would  constitute  RTF's  answer  to  a 
private  commercial  network. 

Mr.  Brunet  believes  that  once  France  lets 
the  barriers  down,  other  European  countries 
will  hop  aboard  the  commercial  tv  band- 
wagon. 


EDUCATION 

NAEB  Meeting  Hears 
How  Industry  Aids  ETV 

The  contributions  made  by  commercial 
broadcasting  to  education  through  enter- 
tainment shows  as  well  as  news  and  public 
affairs  programming  were  enumerated  by 
Merle  S.  Jones,  president  of  CBS  Television 
Stations,  in  a  talk  Wednesday  (Oct.  15)  at 
a  National  Assn.  of  Educational  Broad- 
casters meeting  in  Omaha. 

Mr.  Jones  said  that  entertainment  pro- 
grams often  sharpen  a  viewer's  interest  for 
more  information  about  a  specific  subject, 
influencing  him  on  occasions  to  enroll  in  a 
course  of  systematic  education.  He  asserted 
that  "the  so-called  conflict"  between  com- 
mercial and  educational  programming  does 
not  exist.  Mr.  Jones  pointed  out  that  CBS- 
TV  last  year  scheduled  such  "high-budgeted" 
shows  as  Prince  and  the  Pauper,  Tale  of 
Two  Cities,  and  The  Bridge  of  San  Luis  Rey. 
This  year  it  will  present  Hamlet,  Wings  of 
Dove  and  Secret  Agent. 

Mr.  Jones  added:  "These  are  high- 
budgeted  programs  and  we  hope  for,  and 
expect,  huge  audiences.  Here  is  a  happy 
marriage  of  the  commercial  and  educational 
ambitions  of  television. 

"Under  the  umbrella  of  popular  program- 
ming, all  networks  are  making  important 
contributions  to  education.  This  point  is 
emphasized  because  the  broadcasting  in- 
dustry seldom,  if  ever,  gets  credit  for  the 
contributions  made  by  such  programs." 

The  CBS  Tv  Stations'  president  maintains 
that  the  nation's  press  often  "overlooks" 
the  role  played  by  commercial  tv  stations 
in  programming  of  an  educational  nature. 
He  cited  as  examples  WCBS-TV  New 
York's  Sunrise  Semester,  which  he  described 
as  the  first  program  telecast  in  New  York 
for  college  credit;  Milwaukee  Reports,  a 
community-action  program  carried  on 
WXIX  (TV)  there,  and  Thou  Shalt  Not 
Kill,  an  experimental  editorial-type  program 
presented  recently  over  KNXT  (TV)  Los 
Angeles. 

Eugene  S.  Thomas,  vice  president  and 
general  manager  of  KETV  (TV)  Omaha 
told  the  NAEB  meeting  that  he  favors  the 
teaching  of  languages  on  television.  Mr. 
Thomas,  who  appeared  on  a  panel  explor- 
ing the  topic,  "If  I  Were  an  Educational 
Broadcaster,"  said  the  teaching  method  it- 
self could  be  actual  classroom  instruction 
via  television  or  through  the  use  of  contests 
or  games  on  tv. 

He  suggested  that  a  survey  be  made  in 
the  community  to  determine  how  many 
people  might  benefit  from  the  use  of  a 
second  language.  Once  the  study  is  decided 
upon  and  the  program  of  instruction  carried 
out,  Mr.  Thomas  continued,  the  final  result 
would  be  "a  report  to  the  taxpayers  on  how 
many  citizens  had  learned  a  second  lang- 
uage." 

WRGB  (TV)  Gives  Gear  for  ETV 

An  annual  donation  of  $3,000  plus  sev- 
eral items  of  studio  and  control  equipment 
is  being  made  to  Mohawk-Hudson  Council 
on  Educational  Television  by  WRGB  (TV) 
Schenectady,  N.  Y.  WRGB  is  turning  over 
control  room  monitors,  speakers,  audio  ara- 

Broadcasting 


plifiers,  power  supplies,  etc.,  and  has  offered 
to  match  any  amount  up  to  $6,000  raised 
by  local  business  and  industry  for  the  ETV 
council. 

Business  Emphasis  Recommended 
For  College  Majors  in  Radio-Tv 

Colleges  offering  radio-tv  curricula 
should  give  greater  emphasis  to  the  busi- 
ness aspects  of  broadcasting  and  small 
market  stations,  according  to  a  study  con- 
ducted by  Dr.  F.  Virginia  Howe,  associate 
radio-tv  professor  at  Kansas  State  College, 
Manhattan. 

Less  emphasis  should  be  placed  on  prac- 
tical broadcast  experience  and  actual  on- 
the-air  operations,  Miss  Howe  concluded. 
Also,  the  study  recommended,  radio-tv  ma- 
jors should  be  required  to  take  more  foun- 
dation courses  in  liberal  arts  and  social 
sciences,  rather  than  limited  specialized 
courses. 

Miss  Howe  arrived  at  her  final  recom- 
mendations by  submitting  220  items  to  324 
radio-tv  educators  and  192  commercial 
broadcasters  for  their  comments.  Results 
indicate  that  a  radio-tv  curriculum  in 
higher  education  should  include  an  apprecia- 
tion of  the  cultural  significance  of  broad- 
casting, practical  training  experience,  a 
knowledge  of  communication  law  and  re- 
sponsibilities to  the  public. 

Georgia  Institute  Sets  Jan.  Meet 

The  14th  session  of  the  Georgia  Radio  & 
Television  Institute  will  be  held  Jan.  28-29, 
1959,  in  Athens.  Frank  Gaither,  president 
of  WSB  Atlanta  and  the  Georgia  Assn.  of 
Broadcasters,  has  appointed  a  committee  to 
aid  co-sponsor  U.  of  Georgia's  Henry  W. 
Grady  School  of  Journalism  in  organizing 
the  event.  Committee  members:  Randolph 
Holder,  WGAU  Athens,  chairman;  A.  D. 
Willard,  WGAC  Augusta;  John  Foster, 
WSftT  Sandersville;  Mike  McDougald, 
WCHK  Canton;  Allen  Woodall  Jr.,  WDAK 
Columbus,  and  Harry  LeBrun,  WLWA 
(TV)  Atlanta. 

EDUCATION  SHORTS 

Stephen  F.  Austin  State  College,  Nacog- 
doches, Tex.,  is  presenting  daily  series  of 
education  tv  programs  this  fall  and  next 
spring  over  KTRE-TV  Lufkin,  Tex.  Totaling 
154  30-minute  programs  from  4-4:30  p.m., 
Mon.-Fri.,  series  will  be  non-credit  in  na- 
ture. Programs  are  designed  to  "contribute 
to  the  cultural  advancement  and  general  en- 
tertainment of  deep  East  Texas  area."  Ma- 
jority will  be  live. 

Emerson  College,  Boston,  Mass.,  has  added 
new  course,  "Principles  of  Advertising  in 
Broadcasting."  Feature  of  course,  designed 
to  study  relationships  between  advertising 
and  broadcasting,  is  series  of  speakers  from 
advertising  agencies,  media  and  broadcast- 
ing stations  in  Boston  area. 

Tri-County  College,  Michigan,  has  received 
$25,000  donation  from  Mr.  and  Mrs.  James 
Gerity  Jr.  (Mr.  Gerity  heads  Gerity  Broad- 
casting Co.,  consisting  of  WNEM-TV  Bay 
City  and  WABJ  Adrian,  both  Michigan.) 

Broadcasting 


Your  Health! 


Does  your  religion  have  anything  to  do  with  your  health?  Seventh-day  Adventists 
believe  the  answer  is,  Yes! 

Why?  First  of  all,  religion  requires  a  respect  for  the  health  of  the  body.  To  quote 
St.  Paul:  "Your  body  is  the  temple  of  the  Holy  Ghost." 

This  basic  attitude  leads  to: 

1 .  A  study  of  healthful  practices. 

2.  An  emphasis  on  modern  medical  training  and  practice  (a  complex  medical- 
dental  education  center,  32  schools  of  nursing,  102  hospitals  and  sanitariums). 

3.  A  vigorous  health  education  program  stressing  preventive  measures.  Some 
simple  principles:  Consistent  exercise,  fresh  air,  rest,  good  nutrition,  avoid 
excesses  in  anything  and  avoid  completely  "foreign"  elements  like  tobacco 
and  alcohol. 

4.  Underlying  all  is  the  element  of  religious  faith,  a  true  dynamic,  the  only 
basis  for  genuine  health  and  vitality. 

Results?  Adventists  certainly  do  not  claim  perfection  in  any  way,  but  there  are 
evidences  that  the  health  principles  in  which  they  believe  do  pay  off  in  practical 
results. 

The  latest:  A  State  of  Colorado  public  health  research  report,  to  be  published 
this  month,  suggesting  that  students  in  Adventist  schools  have  significantly  fewer 
dental  cavities  than  children  generally,  one  indication  of  good  general  health. 

Adventists  have  an  attitude  of  learning  and  progressing  rather  than  one  of  attain- 
ment, and  they  do  believe  that  good  religion  and  good  health  are  very  closely 
related. 

For  a  free  booklet  of  personal  interest  to  you,  "Better  Living,"  by  J.  Wayne 
McFarland,  MD.  write: 


Seventh-day  Adventist 
Information  Services 


WORLD  HEADQUARTERS 

Washington   12,  D.  C. 
RAndolph  3-0800 


H.  B.  Weeks 


NEW  YORK  OFFICE: 

227  W.  46th  Street 

JUdson  6-2336    •    Helen  F. 


Smith 


United  Press  International  news  produces! 


October  20,  1958 


Page  99 


PROGRAMS  &  PROMOTIONS 


Radio  Sells  Paint,  Says  RAB; 
New  Brochure  Backs  Contention 

Can  radio  sell  paint,  a  decidedly  "visual" 
product?  Radio  Advertising  Bureau  says  it 
can,  and  is  telling  member  stations  how  a 
number  of  paint  companies  used  radio 
profitably.  In  a  brochure — one  of  a  series 
of  continuing  "radio-activity"  studies — RAB 
tells  of  paint  companies'  preference  for  spot 
and  co-op  advertising  techniques,  and  talks 
about  some  top  radio  users. 

O'Brien  Corp.,  South  Bend,  Ind.  (Camp- 
bell-Mithun,  Chicago),  for  example,  uses 
symphony  music  et's  to  create  "atmosphere" 
for  the  firm's  "Symphonic"  line  of  paints, 
also  used  a  five-week  CBS  Radio  campaign. 
National  Paint  &  Varnish  Co.,  Los  Angeles 
(Tilds  &  Cantz  Adv.,  Los  Angeles)  used 
radio  to  counteract  an  industry-wide  sales 
decline  by  airing  a  "Name-The-New-Color" 
contest,  upped  sales  9%.  Now  with  about 
half  its  budget  in  radio,  National  Paint  uses 
saturation  spot  to  the  extent  of  150  hard- 
sell announcements  a  week  in  each  market. 

Other  spot  users:  F.  O.  Pierce  Co.,  Long 
Island  City  (B.  W.  Firsch  &  Co.),  live  an- 
nouncements in  local  women's  shows;  Pitts- 
burgh Plate  Glass  Co.  Paint  Div.  (Maxon, 
Inc.),  using  20  announcements  a  week  on 
300  stations  in  185  markets  for  its  spring 
painting  push  earlier  this  year;  E.  I.  DuPont 
De  Nemours'  Finishes  Div.  (N.  W.  Ayer  & 
Son)  with  a  West  Coast  push  of  6-30  an- 
nouncements weekly  on  18  stations;  and 
M.  A.  Bruder  &  Sons,  Philadelphia  (The 
Clements  Co.)  with  a  52-week  news  program 
schedule. 


WGAN-TV 

Portland,  Maine 


Represented  by 
Avery-JZnodel,  Inc. 


THE  KING  SIZE  TREND  has  made  just  as  much  of  an  inroad  into  radio  as  in  other 
businesses.  Disciples  of  the  dogma  that  radio  is  big  probably  would  offer  the  above 
as  two  examples. 

At  left:  A  custom-made  public  address  system,  named  "Big  Mike  Jr.,"  is  the  prod- 
uct of  KNUZ  Houston.  The  fiber  glass,  scale  reproduction  of  a  microphone  is  mounted 
atop  an  Italian  Vespa  runabout.  Inside  are  a  hi-fi  P.A.  system,  turntable,  three  micro- 
phone inputs,  and  a  receiver,  for  amplifying  on-the-spot  broadcasts  at  dances,  foot- 
ball games,  picnics  and  other  public  gatherings. 

At  right:  WEHH  Elmira  Heights,  N.  Y.,  constructed  what  it  terms  the  "world's 
largest  radio  receiver,"  (R)  measuring  six  by  nine  feet  and  four  feet  in  width.  Vol- 
ume control  and  tuning  knobs  are  14  inches  in  diameter  and  it  has  a  20-inch  tuning 
indicator.  Operating  on  either  AC  or  DC,  the  two  12-inch  speakers  incorporated  in 
the  radio  are  powered  by  a  30-watt  hi-fi  amplifier.  At  the  tuner  dial  is  WEHH  Gen- 
eral Manager  Frank  P.  Saia  at  one  of  the  Atlantic  service  stations,  which  used  the 
radio  during  the  baseball  season  and  for  promoting  New  York  Yankee  games  in  the 
area.  Atlantic  station  proprietor,  Ira  Cady,  is  at  right. 


***** 


KTTV  (TV)  Takes  to  Radio  Spots 

To  promote  its  new  lineup  of  fall  pro- 
grams KTTV  (TV)  Los  Angeles  bought 
time  on  eight  Southern  California  radio 
stations  and  space  in  the  city's  metropolitan 
daily  newspapers  to  announce  that  "the 
most  new  shows  are  on  channel  11,  the 
newest  channel  in  town."  The  radio  cam- 
paign comprised  some  600  spots  on  KBIG 
Avalon,  KIEV  Glendale,  KFOX  Long 
Beach,  KLAC  and  KPOP  Los  Angeles, 
KXLA  Pasadena,  KWIZ  Santa  Ana  and 
XEAK  Tijuana,  Mexico. 

KTTV's  programming  was  also  heavily 
promoted  by  the  station  itself.  In  addition 
to  using  all  open  spots,  the  station  took  the 
tv  premiere  of  a  feature  movie,  "Destina- 
tion Moon,"  for  use  exclusively  as  an  ad- 
vertising vehicle  for  its  new  programs. 
George  Putnam,  KTTV  newscaster,  hosted 
the  two-hour  special  premiere  telecast  Oct. 
5. 

Commuters  Assist  KYA  Reports 

Bartell  Family  Radio's  KYA  San  Fran- 
cisco is  aiming  for  the  commuting  audience 
with  a  safe-driving  service  programmed  dur- 
ing peak  traffic  hours  in  the  Bay  Area.  Com- 
muters are  furnished  traffic  information 
through  a  system  of  short  wave  reports  from 
an  airplane  patroling  major  routes,  tele- 
phone reports  from  38  Shell  service  station 
dealers,  monitoring  of  police  broadcasts  and 
calls  from  "KYA-Shell  honorary  news  re- 
porters" (individual  motorists  who  make 
daily  traffic  reports). 

KYA  awards  weekly  cash  prizes  to  dealers 


Page  100    •    October  20,  1958 


and  private  motorists  who  furnish  the  most 
complete  reports.  Similar  traffic-casts  on 
other  Bartell  stations  in  San  Diego,  Boston, 
Atlanta,  Birmingham  and  Milwaukee  are 
being  considered,  according  to  Morton  J. 
Wagner,  executive  vice  president  of  Bartell 
Family  Radio. 

NBC-TV  to  Award  Local  Promotion 

NBC-TV  affiliates'  promotion-publicity 
managers,  and  station  managers  have  been 
invited  by  the  network  to  compete  for  $25,- 
500  in  cash  and  12  RCA  color  receivers  in  a 
contest  for  the  12  best  local  campaigns  pro- 
moting NBC-TV's  daytime  program  line-up. 
For  the  purpose  of  the  contest,  which  is 
running  currently  through  Nov.  17,  affiliates 
will  be  grouped  in  two  categories:  basic 
network  affiliates  and  optional  network 
affiliates.  Six  identical  prices  will  be  award- 
ed in  each  category. 

Cash  prizes  of  $5,000;  $3,000;  $2,000; 
$1,500;  $750,  and  $500  will  be  awarded 
winning  promotion  -  publicity  managers. 
Color  sets  will  go  to  station  managers. 
Twelve  programs  are  included  in  the  con- 
test: Dough  Re  Mi,  Treasure  Hunt,  The 
Price  is  Right,  Concentration,  Tic  Tac 
Dough,  It  Could  Be  You,  Truth  or  Conse- 
quences, Haggis  Baggis,  Today  is  Ours, 
From  These  Roots,  Queen  for  a  Day,  and 
County  Fair. 

KBCS  Airs  'Music  Every  Minute' 

An  automatic  injection  of  background 
music  into  program  circuits  whenever  "pri- 
mary" music  is  not  being  aired,  is  the  basis 

Broadcasting 


THE  LADIES  PREFER 


of  the  new  programming  concept  introduced 
by  KBCS  Grand  Prairie,  Tex.  Billed  as 
"Music  Every  Minute,"  the  innovation  be- 
gan Oct.  10,  according  to  Ted  Overbey, 
KBCS  station  manager.  All  spot  announce- 
ments, news  programs  and  features  are  pro- 
vided with  appropriate  background  music. 
The  method  of  handling  the  signal  injection 
and  the  level  control  equipment  was  the 
subject  of  intensive  study,  Mr.  Overbey 
said.  With  "M-Day"  set  for  Oct.  10,  pro- 
motion was  started  Oct.  6  on  the  air,  and 
with  a  newspaper  campaign  pointing  up 
"something  new." 

Esty  Co.  Prepares  Dealer  Aids 

Underwood  portable  typewriter  dealers 
around  the  country  are  receiving  recorded 
radio  commercials  in  kits  sent  to  the  dealers 
by  Underwood  Corp.  through  William  Esty 
Co.,  its  agency.  Kits,  which  are  designed 
as  aids  to  dealers,  point  up  Underwood's 
current  new  $81,500  cash  scholarship  con- 
test for  U.S.'s  17-million  student  market. 

KBIG  Pushes  Itself  With  Melons 

KBIG  Santa  Catalina,  Calif.,  reports  that 
its  new  outdoor  advertising  campaign  re- 
volves about  drawings  of  "cool,  dripping" 
watermelons.  The  station  feels  that  the 
melons,  being  used  on  over  60  twenty-four 
sheet  posters  throughout  Los  Angeles  and 
Long  Beach,  symbolize  "the  refreshing 
sound  of  Radio  Catalina." 


READY  WITH  RADAR 

Chicago  got  its  first  weather  re- 
ports by  radar  Oct.  13  with  use  of 
Collins  Radio  Co.  facilities  by  WBKB 
(TV)  in  that  city. 

The  station  is  programming  Weath- 
er by  Radar  with  Warren  Culbertson 
in  three  nightly  five-minute  segments, 
Monday  through  Friday,  and  has 
hung  out  the  SRO  sign  for  sponsor- 
ship. The  series  has  been  sold  to  Mar- 
tin Oil  Co.,  through  Wright,  Campbell 
&  Suitt,  and  to  Home  Federal  Sav- 
ings &  Loan  Assn.,  through  Advertis- 
ing Division  Inc.  A  complete  set  of 
meteorological  instruments  has  been 
installed  on  the  premises  of  WBKB's 
State  Lake  Bldg.  A  special  camera  was 
constructed  at  a  radar  site  560  feet 
atop  the  Kemper  Bldg. 

The  Collins  equipment  also  is  in  use 
at  other  am-tv  stations  throughout  the 
country  [Stations,  Sept.  1]. 


ALL   INQUIRIES  CONFIDENTIAL 


Graham  Tv  Series  Sets  Record 

The  largest  nationwide  network  to  ever 
carry  evangelist  Billy  Graham's  services  has 
been  originated  by  WBTV  (TV)  Charlotte, 
N.  C,  with  approximately  190  ABC-TV 
network  stations  telecasting  the  Saturday 
night  series  of  Dr.  Graham's  Greater 
Charlotte  Crusade. 

Production  and  technical  aspects  of  the 
remote  telecasts  from  the  Charlotte 
Coliseum  have  been  conducted  by  WBTV 
engineers  and  production  personnel.  Frank 
F.  Bateman,  WBTV  technical  operations 
manager,  has  been  in  charge  of  operations 
for  the  network  telecasts,  with  WBTV 
production  manager  Bob  Rierson  supervis- 
ing production  work  and  assistant  produc- 
tion manager  Norman  Prevatte  producing 
the  telecasts.  WBTV  has  been  videotaping 
Saturday  night  services  for  local  showing 
on  Sundays  in  order  to  keep  attendance 
high  at  the  Coliseum. 

'Channel  Tv7  Marks  First  Year 

During  the  past  year,  more  than  1,000 
drug  stores  in  the  Northwest  have  been 
building  public  relations  through  the  distri- 
bution of  their  own  weekly  publication, 
Channel  Tv,  which  celebrated  its  first  anni- 
versary yesterday  (Oct.  19). 

Channel  Tv,  published  by  Channel  North- 
west Inc.,  Tacoma,  Wash.,  is  bought  by 
individual  drug  stores  for  free  distribution 
to  customers.  The  two-color  printed  maga- 
zine contains  16  pages  of  local  tv  program 
listings,  tv  news,  features  and  events.  More 
than  170,000  copies  are  distributed  weekly 
in  three  editions- — Western  Washington, 
Eastern  Washington  and  Oregon.  ''Chan- 
nel's San  Francisco  and  Northern  California 
edition  soon  will  be  in  publication,"  reports 
Marshall  Riconosciuto,  publisher. 

Parade  Honors  Ziv  Tv  Star 

New  York  City's  borough  of  Richmond, 
also  called  Staten  Island,  proclaimed  Oct.  4 
as  "Mackenzie's  Raiders  Day"  in  honor  of 
Col.  Ranald  Mackenzie,  star  of  Ziv  Tele- 
vision Programs'  Mackenzie's  Raiders.  Col. 
Mackenzie  was  a  one-time  resident  of  Staten 
Island.  The  Staten  Island  ceremonies  in- 
cluded a  parade  in  which  various  local  serv- 
ice organizations  participated  and  speeches 
by  borough  and  army  officials. 

New  Cars  Get  WXYZ  Salute 

The  1959  automobiles  are  being  saluted 
in  daily  news  programs  at  WXYZ  Detroit. 
Tom  Waber,  newscaster,  reports  directly 
from  a  dealer's  showroom  on  16  local 
newscasts  each  day.  During  the  station's 
6:15  p.m.  news  show,  Mr.  Waber  conducts 
five-minute  on-the-spot  interviews  with  the 
auto  company's  district  manager  to  discuss 
features  of  the  cars  handled  by  him. 

KABC-TV  Adds  Two  Day  Shows 

KABC-TV  Los  Angeles  has  extended  its 
programming  to  include  an  early  morning 
program,  Allison's  Wonderland,  at  7:30-9, 
opening  the  station's  weekday  schedule  90 
minutes  earlier  than  heretofore,  Selig  Selig- 
man,  ABC-TV  vice  president  and  general 
manager  of  KABC-TV,  told  a  breakfast 


NEWS  &  WEATHER 

Women  dominate  viewers  Monday 
through  Friday  during  all  News  and 
Weather  cast,  comprising  58%  of  adult 
audience  7:00  PM  and  54%  adult  audi- 
ence 11:00  PM. 

•  NOW  AVAILABLE  FOR  PARTICIPATIONS  MON- 
DAY THROUGH  FRIDAY! 


"MIDDAY 
EDITION" 


LOW  C.P.M. 
CLASS  "C"  PLAN 

WRBL-TV  Ckwd 

|  COLUMBUS.  GEORGIA  [ 


CALL  HOLLINGBERY  CO. 


For  Action  at 
Lowest  Cost 


86%*  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


'Basis:  1958  Fall  Schedule 


Boiling  Co.,  Hew  York  •  Chicago 
Dallas  •  los  Angeles 
San  Francisco  •  Boston 


Broadcasting 


October  20,  1958    •    Page  101 


PROGRAMS  &  PROMOTIONS 


CONTINUED 


NOW 
AVAILABLE! 

Brochure  Containing 
COMPLETE  DETAILS  OF 
WVET'S  EXCLUSIVE, 
PHENOMENALLY  SUCCESSFUL 
TOP  VALUE  STAMP 

PROMOTION  PROGRAM 

For  Information 
Contact:  BILL  SCHUBERT 

WVET 

RADIO 


ONLY  Station  In  The  Nation 
That  Gives  TOP  VALUE  Stamps! 
17  CLINTON  AVE.  SO. 
ROCHESTER  4,  N.  Y. 


ROANOKE  AGAIN  THE 
NUMBER   ONE   TELEVISION  MARKET. 


When  you  buy  Virginia's  number  one  TV 
market,  buy  the  quality  station. 

According  to  NCS  No.  3,  WSLS-TV  has  13% 
more  daily  viewers  than  the  other  TV  station 
in  Roanoke. 

(Daytime  Daily  — 139,720  TV  homes) 
(Nighttime  Daily  — 167,680  TV  homes) 

*ARB  shows  WSLS-TV's  total  share  of  audi- 
ence in  excess  of  50%  sign-on  to  sign-off. 


6:00  P.  M.  fo  sign-of/ 


Roanoke  ARB:    One  week — four  week 
Nov.,  Dec,  Feb.,  Mar. 


Represented  nationally  by  Avery-Knodel,  Inc. 


meeting  of  about  100  Los  Angeles  advertis- 
ing people  Oct.  8.  Tieing  in  with  the  net- 
work's "Operation  Daybreak,"  KABC-TV  is 
also  strengthening  its  local  daytime  pro- 
gramming, Mr.  Seligman  said.  He  cited  Dr. 
I.  Q.  video  version  of  the  long  time  radio 
series,  as  a  major  local  endeavor,  to  be 
broadcast  Monday-Friday,  2:30-3  p.m.  Both 
Dr.  I.  Q.  and  Allison's  Wonderland  started 
Oct.  13,  concurrent  with  the  new  ABC-TV 
daytime  schedule. 

A  new,  live  late  evening  show  starring 
Al  Jarvis,  veteran  disc  jockey,  Monday-Fri- 
day 11  p.m. -midnight,  also  started  Oct.  13, 
Mr.  Seligman  announced. 

KMOX  Schedules  Touring  Team 

Seven  of  the  proposed  baseball  games  to 
be  played  by  the  St.  Louis  Cardinals  on  their 
Far  Eastern  tour  this  fall  will  be  re-broad- 
cast from  shortwave  by  KMOX  St.  Louis, 
General  Manager  Robert  Hyland  has  an- 
nounced. 

Starting  with  a  game  in  Manila  last  Satur- 
day (Oct.  18)  and  including  games  in  Oki- 
nawa, Korea  and  Japan  against  U.  S.  Armed 
forces  teams  and  Japanese  All-Stars,  the 
broadcasts  will  feature  Joe  Garagiola  giving 
the  play-by-play  account  with  assistance 
from  Japanese  sportscasters.  The  broad- 
casts mark  the  first  time  that  baseball  games 
played  outside  the  U.  S.  have  been  broadcast 
in  their  entirety  over  a  U.  S.  radio  station, 
KMOX  reported. 

Groups  of  Four  Promote  WTAE  (TV) 

A  series  of  stunts  in  downtown  Pitts- 
burgh climaxed  a  month  long  advertising 
campaign  by  WTAE  (TV)  Pittsburgh  to 
promote  its  on-the-air  debut  on  ch.  4  Sept. 
14.  Using  the  theme  "Big  Television  Comes 
to  Pittsburgh,"  the  station  attracted  the  at- 
tention of  shoppers  with  groups  of  four  per- 
sons dressed  in  the  costumes  of  knights, 
rabbit,  clowns,  crusaders  and  Arabs. 
WTAE  also  paraded  a  merry-go-round  with 
four  characters  from  Shock  Theatre  on  the 
tiny  horses.  Other  activities  included  four 
Corvettes  traveling  together  in  downtown 
traffic  and  four  small  donkeys  led  through 
the  streets.  Each  of  the  persons,  cars  and 
animals  was  identified  by  a  sign  "Channel 
4,  Sunday." 


INNOCENT  GUNS 

The  use  of  guns  in  western  television 
programs  cannot  be  blamed  for  ju- 
venile delinquency,  Fred  A.  Roff  Jr  , 
vice  president  of  Colt's  Patent  Fire- 
arms Mfg.  Co.,  said  Oct.  2  on  the 
MBS  Capital  Assignment  program. 

Mr.  Roff  contended  gunplay  in 
westerns  "has  no  basic  effect — bad  or 
good — on  the  development  of  our 
youth."  Answering  a  query  by  Ken 
Scheibel,  Gannett  Newspapers,  he 
said,  "Western  television  shows,  as 
western  movies,  should  be  judged  not 
on  the  fact  that  guns  are  employed, 
but  on  whether  or  not  the  basic  plot 
is  one  that  brings  the  Golden  Rule 
out  convincingly  to  the  youngsters 
who  are  watching  it." 


MORE  than  450  Pittsburgh  advertising 
executives,  their  wives  and  secretaries 
were  guests  of  KDKA-TV  Pittsburgh 
at  parties  on  two  consecutive  eve- 
nings (Oct.  1-2)  aboard  a  three-decker 
river  boat  decorated  in  classic  Mis- 
sissippi River  style.  In  keeping  with 
the  19th  century  atmosphere  guests 
were  given  string  bow  ties  and  mus- 
taches, and  while  sipping  mink  juleps, 
they  strolled  the  decks  with  KDKA- 
TV's  executive  and  sales  force.  Calli- 
ope music,  card  tricks,  fortune  telling 
ing  and  dancing  entertained  the  pas- 
sengers. 

Jerome  R.  Reeves,  general  manager 
of  the  host  station,  is  pictured  above 
(c)  greeting  (1  to  r)  Al  Goldman, 
treasurer  of  Goldman  &  Shoop  Inc., 
Mrs.  Goldman,  Mrs.  Shoop  and  Nor- 
man Shoop,  president  of  the  Goldman 
&  Shoop  agency. 


Arab  Center  Offers  Radio  Series 

A  series  of  eight  15-minute  public  service 
radio  programs,  Assignment:  Middle  East, 
has  been  announced  by  the  radio-tv  section 
of  the  Arab  Information  Center,  120  E.  56th 
St.,  New  York  22.  The  programs  focus  on 
cultural,  educational  and  technological  prog- 
ress in  the  Arab  Middle  East,  featuring 
voices  of  Arabs  in  discussion  of  their 
activities. 

Film  on  Architecture  Available 

Transfilm,  N.Y.,  has  announced  that  its 
42-minute  documentary,  "The  New  Age  of 
Architecture,"  is  available  on  free  loan  to 
television  stations  through  the  American 
Institute  of  Architects,  1735  New  York 
Ave.,  N.W.,  Washington  6,  D.C.  The  film 
was  originally  produced  by  Transfilm  for 
Architectural  Forum  magazine. 


ADVERTISING  IN 
BUSINESSPAPERS 
MEANS  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


Page  102    •    October  20,  1958 


Broadcasting 


DAVEN 


WORLD'S    LARGEST    MANUFACTURER    OF  ATTENUATORS 


WJZ-TV  Spotlights  Classics 

WJZ-TV  Baltimore,  Md.,  is  telecasting  a 
series  of  special  programs  in  cooperation 
with  Loyola  College,  entitled  Great  Books  in 
Education.  Educators  from  various  colleges 
and  universities  throughout  Maryland  are 
participating  in  the  program  which  will 
cover  works  by  St.  Augustine,  Francis 
Bacon,  Horace  Mann,  John  Dewey  and 
others.  Questions  may  be  sent  in  ahead  of 
each  program  by  listeners  with  a  request  that 
they  be  presented  to  the  panel  of  experts  dis- 
cussing that  particular  work.  The  discus- 
sions not  only  covers  what  the  authors  of  the 
books  had  to  say  but  also  the  panelists'  opin- 
ions of  these  educational  classics.  The  series 
is  presented  12:30-1  p.m.  every  Sunday 
through  Dec.  7. 


WBC  Offers  Education  Series 

The  Westinghouse  Broadcasting  Co.  has 
begun  its  third  year  of  Spotlight  on  Schools, 
a  weekly  series  of  broadcasts  of  news  in 
education,  on  the  radio  stations  of  WBC. 
The  10-minute  series  is  presented  by  WBC 
in  cooperation  with  the  National  Citizen's 
Council,  which  gathers  and  writes  news  for 
the  program.  WBC  makes  Spotlight  on 
Schools  available  without  charge  to  other 
commercial  and  educational  stations. 


Girl  Scouts  Series  Planned 

NBC  and  Educational  Television  &  Radio 
Center  at  Ann  Arbor  has  announced  a  new 
series,  Adventuring  in  Hand  Arts,  will  be 
produced  this  fall  in  cooperation  with  the 
Girl  Scouts  of  the  U.S.A.  The  ten-week 
series,  based  on  hand  crafts  of  primitive 
cultural  orbits  existing  in  the  midst  of  the 
nuclear  age — including  Mexican,  Peruvian, 
Polynesian,  Melanesian  and  Alaskan  among 
them — will  be  presented  on  Wednesdays 
6-6:30  p.m.,  starting  Oct.  29  on  NBC's 
interconnected  educational  tv  stations. 

D.J.'s  Lose  WBZ  Golf  Tournament 

WBZ  Boston  reports  that  642  listeners 
beat  out  the  station's  top  five  personalities 
in  the  WBZ  Golf  Tournament  of  1958. 
Listeners  participated  by  sending  in  their 
scores  to  play  by  proxy  against  their  favorite 
disc  jockey.  More  than  2,000  entries  were 
received.  Participating  from  WBZ  were 
Carl  deSuze,  Alan  Dary,  Bill  Marlowe, 
Norm  Prescott  and  John  Bassett.  The  top 
winners  were  presented  golf  balls,  golfing 
shoes  and  a  jacket,  and  free  rounds  on  vari- 
ous New  England  courses.  Women  winners 
also  received  imported  perfume. 

KTIV  (TV)  Guests  See  Previews 

KTIV  (TV)  Sioux  City,  Iowa,  welcomed 
approximately  85  advertisers,  agency  men 
and  civic  leaders  to  its  studios  for  the  NBC- 
TV  closed-circuit  showing  of  the  fall  pro- 
gram line-up.  Five  door  prizes  at  the  event 
included  a  week's  sponsorship  of  the  KTIV 
7:55  a.m.  news  in  the  Today  show,  two  60- 
second  spots  during  the  Jack  Paar  Show  and 
a  two-day  sponsorship  of  the  12:30  p.m. 
KTIV  news. 


Meet  Me  in  St  Looie — Looie 

Sales  Promotion  —  Audience  Promotion  —  Merchandising  — 
Publicity  —  Public  Relations  —  Competitive  Media 
Promotion  —  Trade  Paper  Advertising  — 

These  are  the  top  subjects  to  be  studied  in  depth  at  the  third  annual  BPA 
Seminar  at  the  Chase  Hotel  in  St.  Louis,  November  16  through  19.  Most 
of  the  top  broadcast  promotion  brains  in  the  industry  will  be  bustin'  with 
ideas  for  stations  big  and  small,  in  big  markets  and  small  towns,  radio  and 
TV. 

If  you've  got  a  stake  in  broadcast  promotion,  you'll  want  to  meet  us 
at  the  Chase. 

Full  and  partial  registrations  are  available  now.  You  can  inquire  at  BPA 
Headquarters,  190  State  Street,  Chicago,  for  information  on  individual 
sessions. 

TEAR-OFF  COUPON  AND  MAIL 


Mr.  William  E.  Pierson 
Broadcasters  Promotion  Assn. 
190  N.  State  Street 
Chicago  1,  Illinois 


BPA 


Please  reserve    places  for  me  at  the  BPA  Seminar  at  the  Chase  Hotel, 

St.  Louis,  Missouri,  November  16  through  19.  My  check  is  enclosed  for  full 
registration — $35.00. 


/  will  make  my  own  hotel  reservation. 


Broadcasting 


October  29,  1958    •    Page  103 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES  _ 


ADVERTISERS  &  AGENCIES 


ROBERT  L.  GARRISON,  v.p.  and 
director  of  consumer  prod- 
ucts division,  MacManus, 
John  &  Adams,  Bloomfield 
Hills,  Mich.,  elected  to  board 
of  directors. 


EVERARD  W.  MEADE,  former 
radio -tv  v.p.  at  Young  & 
Rubicam  who  few  months 
ago  joined  Ogilvy,  Benson  & 
Mather  as  radio-tv  commer- 
cials consultant,  named  v.p. 
in  charge  of  tv-radio  com- 
mercial development  at  agency.  HENORIK  BOO- 
RAEM  continues  as  v.p.,  radio-tv  director. 


MR.  GARRISON 


CHARLES  BORDEN,  formerly  with  Young  &  Rubi- 
cam, NY.,  to  Doherty,  Clifford,  Steers  &  Shen- 
field  Inc.,  as  art  director. 


MARTIN  YAZMIR,  formerly  with  Alfred  Politz,  mar- 
ket research  firm,  named  project  director  of 
consumer  surveys  at  Audits  &  Surveys  Co.,  NY. 
Other  Audits  &  Surveys  appointments:  ALAN 
DENTON,  previously  with  Selling  Research  Inc., 
to  market  analyst  for  test  audits  and  ROBERT 
SIEGAL,  formerly  with  Dun  &  Bradstreet,  to 
market  analyst  for  national  total-market  audit 
project. 


ROGER  K.  CARLSON,  formerly  copy  head  for  French 
&  Shields,  St.  Louis,  and  Hathaway  &  Assoc., 
Evansville,  Ind.,  to  Fletcher,  Wessel  &  Enright, 
St.  Joseph,  Mo.,  as  copy  director. 


MR.  ALTMAN 


BRUCE  L.  ALTMAN  and  JOHN  L. 

BALDWIN  elected  v.p.s  of  Ken- 
yon  &  Eckhardt.  Mr.  Altman 
joined  K  &  E  in  Los  Angeles 
after  ih'2  years  as  v.p.  and  ac- 
count supervisor  at  Ander- 
son-McConnell  and  before 
that  for  seven  years  presi- 
dent of  his  own  agency  in 
L.  A.  Mr.  Baldwin  has  been 
account  executive  and  then 
account  supervisor  at  agency 
since  associating  with  K  &  E 
in  Chicago  last  February. 
Formerly  he  served  for  four 
years  as  account  executive 
with  Needham,  Louis  &  Bror- 
by,  and  three  years  with 
Young  &  Rubicam,  also  in 
Chicago. 


A.  ROY  BARBIER,  v.p.  and  Cad- 
illac Motor  Car  account  su- 
pervisor, MacManus,  John  & 
Adams,  Inc.,  has  retired  after 
42  years  of  automotive  ad- 
vertising. With  Lincoln  Mo- 
tor Car  Co.'s  advertising  de- 
partment between  1920-22,  Mr.  Barbier  became 
advertising  director  of  Ford  Motor  Co.  after 
Ford's  purchase  of  Lincoln,  quit  Ford  in  1941 
to  join  non- automotive  agency  in  Buffalo,  but 
returned  following  year  to  Detroit  and  MJ&A. 


DEAN  AVERY,  formerly  v.p.  and  general  manager 
of  Young  &  Rubicam's  Mexico  City  office,  to 
Muray  Assoc.  Inc.,  N.Y.,  advertising  photogra- 
pher, as  v.p. 


MR.  BALDWIN 


HERMAN  RAUCHER,  senior  copywriter.  Reach,  Mc- 
Clinton,  N.Y.,  to  copy  supervisor  heading  group 
on  three  accounts:  Prudential  Insurance  Co.  of 
America,  Parade  Publications  and  Berlitz  School 
of  Languages.  ROBERT  BRUNO,  previously  with 
Dancer-Fitzgerald-Sample,  and  JOHN  CURRAN, 
at  one  time  with  Slenderella  and  Kenyon  & 
Eckhardt,  join  Reach,  McClinton  as  timebuyers. 


STANLEY  BAUM,  copywriter,  Dancer -Fitzgerald- 
Sample,  N.  Y.,  appointed  copy  supervisor. 


FRANK  D.  EWING,  56,  board  chairman  of  Fensholt 
Adv.  Agency,  Chicago,  died  Oct.  11  after  suffering 
apparent  heart  attack  and  losing  control  of  auto- 
mobile, recovered  in  Sanitary  District  Canal  in 
Evanston,  HI. 

STUART  V.  DAWSON,  58,  formerly  radio-tv  director 
of  Young  &  Rubicam  and  Foote,  Cone  &  Beld- 
ing,  and  program  director  at  WBBM  Chicago, 
died  Oct.  4  in  St.  Francis  Hospital,  Evanston,  111., 
following  heart  attack. 


ROBERT  ALLAN  SMALLEY,  69,  retired,  formerly  copy 
director  at  J.  M.  Mathes  Inc.,  N.Y.,  died  Oct. 
10  in  Sherman,  Conn.  Mr  Smalley  had  previ- 
ously been  copy  chief  at  Kenyon  &  Eckhardt, 
N.Y. 


MRS.  DAVID  KAPLAN,  wife  of  v.p.  and  treasurer  of 
Norman,  Craig  &  Kummel,  N.Y.,  was  killed  Oct. 
11  in  automobile  accident.  She  was  injured  fatally 
when  her  car  collided  with  bus  at  Pound  Ridge, 
N.Y. 


ALFRED  S.  (BUD)  TRUDE,  previously  media  director 
with  MacFarland,  Aveyard  &  Co.,  to  Clinton  E. 
Frank  Inc.,  both  Chicago,  in  similar  capacity. 

LEON  ELKIND,  formerly  assistant  production  man- 
ager at  Carson-Roberts  Inc.,  L.A.,  to  The  Drey- 
fus Co.,  LA.,  as  production  manager. 

JACK  G.  THOMAS,  formerly  with  William  &  Meyer 
Co,  Chicago,  appointed  public  relations  manager 
of  Wilson  &  Co.  (meat  packers),  Chicago. 

HOWARD  L.  DAVIS,  member  of  N.  W.  Ayer  &  Son, 
Philadelphia  copy  staff,  named  head  of  agency's 
information  services  program. 

JACK  L.  MATTHEWS,  Clinton  E.  Frank  Inc.,  Chi- 
cago, media  director  since  1951,  promoted  to  ac- 
count executive. 

MISS  CANDIS  RAY,  formerly  head  of  her  own  ad- 
vertising and  production  agency  in  Atlanta,  Ga., 
joins  Alvin  Epstein  Adv.,  Washington,  as  account 
executive. 

JOHN  H.  WILSON  JR.,  director  of  merchandising 
and  sales  promotion,  Grant  Adv.  Inc.,  Detroit, 
named  director  of  regional  account  executives 
for  Grant,  replacing  ROBERT  B.  CONROY,  named 
account  executive  for  Plymouth  Div.  (Chrysler 
Corp.)  tv  account. 

IRVING  LEE  SITEMAN  has  resigned  his  partnership 
in  Mottl  and  Siteman,  Los  Angeles,  to  join  Ken- 
yon and  Eckhardt,  L.A.,  as  account  executive. 
CHARLES  A.  MOTTL  is  now  sole  owner  of  Mottl 
and  Siteman  agency,  which  will  retain  that 
name. 


FILM  .yy  .  •  ^r~; 

WILLIAM  HEBERT,  administrative  consultant  in  for- 
mation of  Larry  Harmon  Productions,  appointed 
executive  v.p.  of  Harmon  organization.  He  will 
have  executive  supervision  of  firm's  feature 
cartoon  division,  tv  commercial  and  merchandis- 
ing divisions,  in  addition  to  public  relations. 
Harmon  is  currently  producing  156  Bozo,  the 
Clown,  cartoons  for  tv. 


BARNEY  MacKALL,  formerly  with  Ziv  Television 
programs,  appointed  sales  manager  for  11  west- 
ern states  for  Official  Films  Inc.,  N.Y.;  MISS 
SHERLEE  BARISH  joins  Official  as  special  sales  rep- 
resentative. 


MISS  KATHLEEN  MITCHELL,  formerly  executive  as- 
sistant to  program  manager,  WGN-TV  Chicago, 
appointed  public  relations  director  and  admin- 
istrative assistant  at  Fenton  McHugh  Produc- 
tions (motion  picture),  Evanston,  111. 


CHARLES  E.  TRAINOR,  formerly  southern  manager 
of  Radio-Tv  Representative,  appointed  sales  rep- 
resentative for  Telestar  Films  Inc.,  in  Atlanta, 
and  W.  MURRAY  EDWARDS  JR.,  previously  with 
Equitable  Life  Assurance  Society  in  Memphis, 
named  Telestar's  sales  representative  in  that 
city. 


JACK  D.  BEHR,  formerly  with  California  National 
Productions,  and  BENJAMIN  S.  GREENBERG,  previ- 
ously head  of  Anchor  Features,  named  media 
directors  of  Spotlite  News  Div.,  Allend'or  Pro- 
ductions, in  Hollywood  and  New  York  offices, 
respectively. 


ARTHUR  HILLER  signed  to  multiple  tv  film  contract 
as  director  by  Screen  Gems.  Assignments  will 


include  Alcoa-Goodyear  Theater  and  Behind 
Closed  Doors. 


MAC  HYMAN,  author  of  best-selling  novel,  No 
Time  for  Sergeants,  signed  by  Screen  Gems. 
Hollywood,  to  prepare  new  tv  series,  Promenade 
Home,  for  early  fall  production.  Series  will  have 
Ozark  mountain  family  comedy  background. 


NETWORKS 

S.  WILLIAM  ARONSON,  previously  with  ABC  cost 
control  unit,  promoted  to  administrative  assistant 
to  Edward  J.  DeGray,  ABC  v.p.  in  charge  of 
radio  network.  Mr.  Aronson  was  formerly  di- 
rector of  sales  service  for  ABC  Radio.  Before 
joining  the  network  he  was  with  Brown  &  Bige- 
low  in  sales  capacity  and  was  assistant  produc- 
tion manager  for  Harper's  Bazaar. 


RICHARD  LUKIN,  formerly  producer  for  NBC  Pub- 
lic Affairs  Dept.  and  prior  to  that  in  charge  of 
live  tv  production  for  Grey  Adv.,  NY.,  named 
director  of  Camera  Three,  CBS-TV  public  af- 
fairs program  produced  by  network's  WCBS- 
TV  New  York. 


ETHEL  WINANT,  casting  director  for  CBS-TV's 
Playhouse  90  for  past  two  seasons,  signed  to 
new  long-term  staff  agreement  under  which 
Miss  Winant's  services  can  be  utilized  as  asso- 
ciate producer,  assistant  director  or  producer. 
She  will  continue  as  Playhouse  90  casting  direc- 
tor for  at  least  this  season's  duration. 


STATIONS  s«5i:;l. 

J.  GLEN  TAYLOR,  formerly  v.p. 
of  RKO  Teleradio  Pictures 
Inc.,  elected  president  and 
principal  executive  officer  of 
Tidewater  Teleradio  Inc. 
(WAVY-AM-TV  Portsmouth, 
Va.),  succeeding  HUNTER  C. 
PHELAN,  who  becomes  chair- 
man of  board  [CLOSED  CIR- 
CUIT, Oct.  6].  Mr.  Taylor, 
serving  corporation  as  execu- 
tive consultant  since  Nov.  1, 
1957,  also  elected  to  board  of 
directors  and  executive  com- 
mittee. Other  board  appoint- 
ments: CARL  J.  BURKLAND  con- 
tinues as  executive  v.p.; 
GEORGE  T.  McLEAN,  v.p.;  HEN- 
RY CLAY  HOFHEIMER  III,  sec- 
retary-treasurer; C.  WILEY 
GRANDY  IV,  assistant  secre- 
tary, and  CLIFFORD  A.  FROHN- 
HOEFER,  assistant  treasurer. 


GENE  ACKERLEY  appointed  gen- 
eral manager  of  KCUB  Tuc- 
MR.  PHELAN  son,    Ariz.,    newest  Gordon 

station.  DICK  VENTURINO,  for- 
merly assistant  program  director  of  KBTJZ  Mesa. 
Ariz.,  to  KCUB  program  director.  BILL  DIXON 
promoted  from  account  executive  to  KBUZ 
sales  manager.  FRANK  KALIL  named  KBUZ  pro- 
gram director  succeeding  DON  MeCARTY,  to  WASI 
Cincinnati  in  similar  capacity. 


FRED  SORENSON,  formerly  with  WCIA  (TV)  Cham- 
paign, ELL,  appointed  general  manager  of  WKRS 
Waukegan,  111.,  succeeding  JOSEPH  B.  KIRBY,  now 
v.p.  and  general  manager,  KFBI  Wichita,  Kan. 
PAUL  SALVO  promoted  from  continuity  writer  to 
operations  manager  of  WKRS.  Mr.  Salvo  for- 
merly was  program  director  of  KCOK  Tulare. 
Calif. 


LARRY  H.  LAU  has  resigned  as  general  manager 
of  KVAN  Vancouver,  Wash.,  effective  Oct.  24. 


RICHARD  C.  BARRON,  director  of  promotion  de- 
partment, WSJS-AM-FM-TV  Winston-Salem, 
N.C.,  named  assistant  to  general  manager  of  all 
three  stations.  Mr.  Barron  will  continue  as  pro- 
motion director  for  present. 


WILLIAM  G.  CARRERAS,  formerly  with  WEEQ-TV 
LaSalle,  HI.,  to  WKAN  Kanakee,  HI.,  as  sales 
manager  succeeding  DONALD  R.  HOOVER,  to  WRRR 
Rockford,  111.  TONY  CRAIG,  previously  with 
WLAV  Grand  Rapids,  Mich.,  joins  WKAN  an- 
nouncing staff. 


MIKE  SWEENEY,  veteran  radio-tv  salesman  in  New 
York,  to  WFAS  White  Plains,  N.Y.,  to  handle 
most  of  station's  national  sales,  working  with 
Sales  Manager  John  Hade.  Mr.  Sweeney  started 


Page  104    •    October  20,  1958 


Broadcasting 


in  radio  with  Blue  Network  18  years  ago,  subse- 
quently was  in  film  and  station  sales  and  most 
recently  was  with  Headley-Reed,  station  repre- 
sentative, for  five  years. 

WALLACE  BRAZEAL,  formerly  business  manager 
and  account  executive  at  KOBY  San  Francisco, 
to  KPEN  (FM)  Atherton,  Calif.,  as  sales  man- 
ager. 

EDWIN  PFEIFFER,  formerly  account  executive  with 
television  division  of  Edward  Petry  &  Co.,  to 
KOTV  (TV)  Tulsa,  Okla.,  as  commercial  man- 
ager. 

RICHARD  OPPENHEIMER,  formerly  with  WFEC  Mi- 
ami and  member  of  WELM  Elmlra,  N.Y.,  sales 
staff  for  past  year,  named  commercial  man- 
ager of  WELM. 

JOHN  C.  YANKOSKI,  for  eight  years  assistant  chief 
accountant  of  WBAL-AM-TV  Baltimore,  pro- 
moted to  chief  accountant  succeeding  FREEMAN 
W.  CARDALL,  who  will  now  devote  full  time  to 
his  position  as  business  manager. 

BOB  KRIEGHOFF,  program  director  for  WTOL  To- 
ledo, Ohio,  since  1951,  adds  duties  as  program  di- 
rector of  WTOL-TV,  ch.  11  outlet  expected  to 
begin  operations  in  early  December.  RUSS  STONE, 
WTOL  sales  manager,  switches  to  WTOL-TV  in 
similar  capacity.  DOUG  TABNER,  WTOL  account 
executive,  moves  up  to  sales  manager  replacing 
Mr.  Stone. 

BARBARA  CULLINGS,  formerly  in  San  Francisco 
office  of  John  Blair  &  Co.,  station  representative, 
to  Hollywood  office  of  KBIG  Santa  Catalina, 
Calif.,  as  traffic  manager,  replacing  NANCY  HEF- 
LEY,  resigned. 

DICK  RICHMOND,  previously  news  director  for  Mc- 
Lendon  radio  stations,  appointed  news  director 
of  Tidewater  Teleradio  Corp.  (WAVY-AM-TV 
Portsmouth,  Va.).  JIM  WHIPKEY  joins  WAVY- 
AM-TV  news  department. 

DICK  PAUL,  staff  member  of  WBRE-TV  Wilkes- 
Barre,  Pa.,  for  past  six  years,  promoted  to  pro- 
motion director  of  WBRE-AM-FM-TV. 

CHARLES  PARKER,  WDRC  Hartford,  Conn.,  produc- 
tion manager,  adds  duties  as  promotion  manager. 

DAVID  KIERNAN,  with  WNHC-AM-FM-TV  New 
Haven,  Conn.,  for  past  11  years,  appointed  di- 
rector of  news,  sports  and  special  events  for 
WNHC-TV. 

CLIFFORD  L.  EUSTICE,  owner-operator  of  Clifford  L. 
Eustice  Co.,  food  brokerage  business,  appointed 
director  of  product  services  for  Crosley  Broad- 
casting Co.  (WLW,  WLWT  [TV]  Cincinnati, 
WLWC  [TV]  Columbus,  Ohio,  WLWD  [TV] 
Dayton  and  WLWA  [TV]  Atlanta,  Ga.). 

KEN  MACK  resigns  as  commercial  coordinator  of 
WTVN  (TV)  Columbus,  Ohio,  to  assume  duties 
as  WTVN  Radio  morning  news  editor  and  news- 
caster. 


EDWARD  L.  PEARLE,  formerly  press  representative 


of  Cheryl  Crawford  Productions,  N.Y.,  to  WBZ- 
WBZA  Boston-Springfield,  Mass.,  as  public  rela- 
tions director. 

JOE  MAYER,  formerly  with  WGAR,  WDOK  and 
WHK  all  Cleveland,  to  WCUE  Akron,  Ohio,  as 
program  manager. 

PERRY  W.  STECKBECK,  for  past  year  WOWO  Ft. 
Wayne,  Ind.,  roving  mobile  news  unit  reporter, 
promoted  to  director  of  special  events. 

HOWARD  ABSOLON  named  news  director  for 
WMAZ-AM-FM-TV  Macon,  Ga.  DICK  GEORGE, 
formerly  with  WBML  Macon,  joins  WMAZ-TV 
news  staff.  Other  WMAZ-TV  appointments:  GOS- 
TIN  FREENEY  transferred  from  WMAZ-AM-FM  to 
tv  announcing  staff;  MRS  .NORMA  WOOD,  recep- 
tionist; LARRY  REYNOLDS,  audio  man,  and  HAR- 
OLD ODOM,  engineer. 

DAVID  L.  LAMBERT,  head  media  buyer  on  Philip 
Morris  Inc.'s  Parliament  brand  at  Benton  & 
Bowles  Inc.,  to  account  executive,  WPIX  (TV) 
New  York. 

ROBERT  S.  JONES,  previously  Midwest  manager  for 
Mutual,  to  KTLA  (TV)  Los  Angeles  sales  depart- 
ment as  account  executive. 

NORRIS  KALAR  joins  KBOX  Dallas  as  account  ex- 
ecutive to  direct  Food  Merchandising  and  Com- 
munity Club  Awards  department.  CHARLES  H. 
BOLAND,  previously  national  sales  manager  for 
KWTX-TV  Waco,  Tex.,  to  KBOX  as  sales  rep- 
resentative. 

LOU  ESSICKS,  formerly  of  WCOS  and  WMSC  Co- 
lumbia, S.C.,  to  WOIC  Columbia  as  sales  execu- 
tive. 

DAVE  McCONNAUGHEY,  formerly  account  executive 
for  WOOD-TV  Grand  Rapids,  Mich.,  to  WBNS- 
TV  Columbus,  Ohio,  in  similar  capacity. 

CLARENCE  O.  (COG)  GRAY,  formerly  sales  director, 
WMBV-TV  Marinette,  Wis.,  to  KTYM  Ingle- 
wood,  Calif.,  sales  department. 

JAMES  MORGAN  joins  WOOD-TV  Grand  Rapids, 
Mich.,  sales  staff. 

DON  GRANQUIST,  previously  salesman  and  an- 
nouncer with  WAVN  Stillwater,  Minn.,  to  WCCO- 
TV  Minneapolis  sales  staff. 

JACK  W.  STAHLE,  sales  manager  of  KOFY  San 
Mateo,  Calif.,  has  rejoined  sales  staff  of  KGO 
San  Francisco,  where  he  had  been  for  two  years 
before  moving  to  KOFY.  DAVID  LASLEY,  formerly 
with  DuMont  Tv  and  CBS-TV,  has  also  become 
sales  representative  for  KGO. 

ROBERT  E.  BOWDEN,  formerly  in  radio-tv  depart- 
ment at  BBDO,  Chicago,  to  sales  staff  of  WKID 
Urbana-Champaign,  111. 

ROBERT  B.  PARIS,  formerly  account  executive  with 
WWDC  Washington,  to  WIBC  Indianapolis  in 
local  sales. 

KEN  ROSEN,  formerly  with  KNXT  (TV)  Los  An- 
geles as  associate  producer  and  writer,  to  KABC- 
TV  Los  Angeles  as  writer  on  daily  live  show, 
Day  in  Court. 

CLETE  ROBERTS,  veteran  Los  Angeles  newscaster 
formerly  with  KNXT  (TV),  has  joined  news  staff 
of  KTLA  (TV)  Los  Angeles. 

DOUG  MOORE,  KFMB-TV  San  Diego  assistant 
news  editor,  transfers  to  KFMB  as  staff  an- 
nouncer. 

ROSS  M.  THOMAS  assigned  to  report  for  WTOP 
Washington  from  Bonn,  Germany,  replacing 
DICK  KNOWLES. 

DALE  M.  SCHUSSLER  resigns  as  program  director  of 
WKWK  Wheeling,  W.  Va.,  to  join  WTRF-TV 
Wheeling  news  staff. 

FRANK  REYNOLDS,  formerly  director  of  San  Di- 
ego Chamber  of  Commerce's  trade  department, 
to  KFSD-AM-FM-TV  San  Diego,  Calif. 

ART  CHENOWETH,  Northwest  Schools,  Portland, 
Ore.,  graduate,  to  KPTV  (TV)  Portland,  Ore.,  as 
account  executive.  Other  Northwest  graduates 
and  appointments:  DON  BRUBAKER  to  WPBN-TV 
Traverse  City,  Mich.;  MARGARET  WOELFLE  to 
WKBT  (TV)  La  Crosse,  Wis.,  as  continuity 
writer;  REXFORD  WATSON  to  KHTV  (TV)  Port- 
land,  as   program   director,   and   ANNA  SINGS- 


PAUL  GODOFSKY, 
President  &  General  Manager 

Like  Hundreds 
of  Broadcasters . . . 

President  &  General  Manager 
PAUL  GODOFSKY 

WHLI-WHLI-FM 

Hempstead,  Long  Island,  N.  Y. 
and 

Vice-Pres.  &  Chief  Engineer 
FRANK  KNAACK 

Selected 
STAINLESS  TOWERS 


FRANK  KNAACK,  Vice-President 
and  Chief  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 


Call  or  Write 
for  Informative 
Literature. 


ess,  mem 


NORTH  WALES  •  PENNSYLVANIA 


KTRK-TV,  channel  13 


Broadcasting 


October  20,  1958    •    Page  105 


PEOPLE  CONTINUED 


HEIM  to  KWWL-TV  Waterloo,  Iowa,  in  film  de- 
partment. 

J.  ROBERT  COVINGTON,  v.p.  in  charge  of  promo- 
tion and  public  relations  for  Jefferson  Standard 
Broadcasting  Co.  (WBT  and  WBTV  (TV)  Char- 
lotte, N.  C,  and  WBTW  (TV)  Florence.  S.  C), 
elected  v.p.  in  charge  of  finance  and  fund-raising 
for  Charlotte  Symphony  Orchestra. 

HECHT  S.  LACKEY,  owner-manager  of  WSON-AM- 
FM  Henderson,  Ky.,  presently  serving  second 
four-year  term  as  mayor  of  that  city,  elected 
president  of  Kentucky  Municipal  League. 

J.  ELROY  McCAW,  owner  of  J.  Elroy  McCaw  sta- 
tions who  was  injured  Sept.  26  in  auto  collision, 
is  recovering  at  Swedish  Hospital,  Seattle.  Both 
legs,  broken  in  crash,  are  in  casts.  He  also  suf- 
fered multiple  rib  fractures  and  contusions. 

DR.  ELROY  SCHROEDER,  president  and  20%  owner 
of  Community  Radio  &  Tv  Corp.  (KNOX-AM- 
TV  Grand  Forks,  N.D.),  died  following  heart  at- 
tack Oct.  10.  Dr.  Schroeder  was  also  superin- 
tendent of  schools  of  Grand  Forks. 


PROGRAM  SERVICES 

JACKSON  LEIGHTER,  v.p.  in  charge  of  western  op- 
erations, Market  Relations  Network,  Los  Angeles, 
national  public  relations  firm,  to  executive  v.p. 

LARRY  W.  DORN,  formerly  president  of  Larry  Dorn 
Productions,  N.Y.,  elected  v.p.  in  charge  of 
West  Coast  operations  and  sales  of  Walter  E. 
Kline  &  Assoc.,  Hollywood. 

RICHARD  H.  ZAHM  JR.,  formerly  on  legal  staff  of 
Capitol  Records  Inc.,  Hollywood,  to  Capitol's 
Artist  &  Repertoire  Div.,  as  manager  of  busi- 
ness affairs. 


ROY  D.  EDWARDS,  62,  News  of  the  Day  camera- 
man, died  when  helicopter  in  which  he  was  rid- 
ing developed  engine  trouble  and  crashed  into 
Hudson  River.  Plane  was  chartered  for  newsreel 
picture  taking  of  New  Grace  liner  Santa  Paula 
as  she  sailed  under  Tappan  Zee  Bridge.  Mr. 
Edwards,  past  president  of  Radio-Newsreel-Tele- 
vision  Working  Press  Assn.,  and  of  IATSE 
(cameramen's)  Local  644,  was  associated  with 
Universal  Newsreel  from  its  inception  25  years 
ago  to  its  present  News  of  the  Day  and  Tele- 
news. 


PROFESSIONAL  SERVICES  i 


GORDON  WINKLER  promoted  from  account  super- 
visor to  executive  v.p.  of  Daniel  J.  Edelman  & 
Assoc.,  national  public  relations  firm,  in  Chicago. 

FRANK  D.  EIDGE  JR.,  Miami  bureau  manager  of 
United  Press  International,  named  Florida  state 
manager  for  UPI.  RICHARD  W.  HATCH,  UPI  Char- 
lotte, N.C.,  bureau  manager,  named  Miami  Bu- 
reau manager  succeeding  Mr.  Eidge.  ALVIN  B. 
WEBB  JR.,  Greensboro,  N.C.,  bureau  manager,  re- 
places Mr.  Hatch  as  Charlotte  chief.  LOYD  V. 
JEFFERS,  member  of  staff  of  Columbia,  S.C.,  bu- 
reau, appointed  Greensboro  manager  succeeding 
Mr.  Webb. 


AL  JOHNSON  (2nd  from  r),  KENS- 
AM-TV  San  Antonio,  was  elected 
president  of  Texas  Assn.  of  Broad- 
casters at  the  group's  Oct.  6  meeting 
[Trade  Assns.,  Oct.  13].  M.  E.  Dan- 
bom,  KTBB  Tyler,  retiring  president, 
congratulates  his  successor,  who  is 
flanked  by  Joe  Leonard  Jr.  (1),  KGAF 
Gainesville,  TAB  vice  president,  and 
George  Tarter  (r),  KCBD-AM-TV 
Lubbock,  secretary-treasurer. 


LOUISE  SANDERS,  formerly  with  Southern  Califor- 
nia Broadcasters  Assn.,  KDAY  Santa  Monica 
and  Queen  for  a  Day,  appointed  assistant  public 
relations  director  of  Los  County  Angeles  County 
Heart  Assn. 


MANUFACTURING 


HAROLD  J.  ADLER,  formerly 
v.p.  of  Edwin  I.  Guthman 
Co.,  named  v.p.  in  charge  of 
operations,  Shure  Bros.  Inc., 
Evanston,  111.,  manufacturers 
of  microphones  and  electrical 
components.  Mr.  Adler  was 
chief  electrical  engineer  of 
Sentinel  Radio  Co.  for  17 
years  and  for  five  years  di- 
rector of  engineering  of 
HaUicrafters  Co. 


MR.  ADLER 


WILLIAM  H.  MYERS,  business 
development  planning,  Harrison  plant  of  RCA, 
appointed  manager,  market  planning-special 
projects,  entertainment  tube  products  dept.,  RCA 
Electron  Tube  Div.  there. 

STEWART  NELLIS,  previously  with  Materials  Lab 
of  New  York  Naval  Shipyard,  Brooklyn,  named 
sales  manager  of  Technical  Wire  Products  Inc., 
Springfield,  N.J. 

ADDLEY  GRAY,  formerly  program  director,  WMBV- 
TV  Marinette,  Wis.,  to  Space  Technology  Labs, 
L.A.,  as  editorial  assistant  of  advertising  and 
professional  recruiting  department. 

ARNOLD    SADOW,   previously   assistant   head  of 


Science  &  Technology  Div.  of  Queens  Borough 
Public  Library,  appointed  chief  technical  li- 
brarian at  Adler  Electronics  Inc.,  New  Rochelle, 
N.Y. 

EWEN  C.  ANDERSON,  RCA  executive  v.p.  for  pub- 
lic relations,  reported  recuperating  in  Nantucket 
(Mass.)  hospital,  following  heart  attack  in  late 
September. 

TRADE  ASSNS.  I  ..  ..  i 

CLAYTON  J.  COSSE,  president  of  Dora-Clayton 
Adv.,  Atlanta,  elected  governor  of  seventh  dis- 
trict (deep  South)  of  Advertising  Federation  of 
America,  which  encompasses  Alabama,  Georgia, 
Mississippi,  Tennessee,  and  southern  Louisiana. 

HARRY  L.  BRYANT,  v.p.  and  chief  engineer,  Radio 
Recorders,  Hollywood,  elected  executive  v.p".  of 
Audio  Engineering  Society. 

KEITH  CULVERHOUSE,  director  of  sales  develop- 
ment for  Television  Bureau  of  Advertising,  pro- 
moted to  director  of  sales  promotion,  succeeding 
GORDON  HELLMAN,  who  resigned  last  August. 
MURRAY  GROSS,  assistant  director  of  sales  promo- 
tion for  TvB  was  named  to  Mr.  Culverhouse's 
former  post. 

MIG  FIGI,  station  manager,  WAUX  Waukesha, 
elected  president  of  Wisconsin  Broadcasters 
Assn.,  succeeding  HUGH  BOICE,  general  manager 
of  WEMP  Milwaukee  and  KWK  St.  Louis,  Mo. 

HAL  STEBBINS,  Hal  Stebbins  Inc.,  elected  chairman 
of  Southern  California  Council  of  American 
Assn.  of  Adv.  Agencies.  THOMAS  DILLEN,  BBDO, 
named  vice  chairman  and  EDWARD  NEALE  SR., 
Neale  Adv.  Assoc.,  secretary-treasurer.  On  4-A 
board  of  governors  are  ALFRED  ATHERTON,  Ather- 
ton  Mogge  Privett  Inc.;  MARTIN  R.  KLITTEN,  Mar- 
tin R.  Klitten  Inc.;  VERN  EASTMAN,  D'Arcy  Adv. 
Co.;  and  TED  FACTOR,  Doyle  Dane  Bernbach  Inc. 

JOHN  METZGER,  radio-tv  production  manager  of 
Byer  &  Bowman  Adv.  Agency,  elected  president 
of  Columbus  (Ohio)  Radio-Tv  Executives  Club. 
Other  officers:  DR.  RICHARD  MALL,  program  con- 
sultant of  Peoples  Broadcasting  Corp..  first  v.p.; 
ANN  DUFFY,  radio-tv  department  of  Byer  &  Bow- 
man, agency  representative;  HARRY  MOHR,  pro- 
motion director  of  WTVN  (TV),  second  v.p.r 
JERRY  KAY  KRETCHMAR,  promotion  coordinator  of 
Don  M.  Casto  Shopping  Center  Promotion 
Agency,  treasurer;  SHIRLEY  DUNHAM,  WVKO  pro- 
motion director,  publicity  chairman,  and  BETTY 
DIXON,  WBNS-TV  film  director,  secretary  and 
third  v.p. 

EDUCATION 

DAVE  BERKMAN,  formerly  producer-director  at 
WHIZ-TV  Zanesville,  Ohio,  named  staff  pro- 
ducer-director at  Wayne  State  U.'s  WTVS  (TV) 
Detroit.  TOM  OLSON,  former  producer-director 
at  WHTN  Huntington,  W.  Va.,  appointed  instruc- 
tor in  radio  and  television  at  Wayne  State  U. 


GOVERNMENT 


SPRIGGS 


INTERNATIONAL 


COMMODORE    A.    J.  SPRIGGS, 

USN  (ret),  v.p.  in  charge  of 
Packard-Bell  Electronics 
Corp.'s  eastern  operations, 
has  been  granted  leave  of  ab- 
sence to  accept  appointment 
by  Business  &  Defense  Serv- 
ices Administration  of  U.  S. 
Dept.  of  Commerce.  Com- 
modore Spriggs  will  act  as 
advisor  to  director,  electron- 
ics division. 


Page  106 


October  20,  1958 


NORM  BOTTERILL,  manager  of  CJOC  Lethbridge, 
Alta.,  to  executive  v.p.  of  Lethbridge  Broadcast- 
ing Ltd.,  Lethbridge. 

CEC  McKNIGHT,  CKSO  Sudbury,  Ont.,  to  station 
manager,  CJNR  Blind  River,  Ont. 

CAM  PERRY,  national  sales  manager  of  CJCA 
Edmonton,  Alta.,  to  manager  of  CFGP  Grande 
Prairie,  Alta.,  succeeding  ART  BALFOUR,  appointed 
manager  of  CJOC  Lethbridge,  Alta. 

MRS.  JEAN  BERG,  formerly  director  of  Television 
Programs  of  America,  N.  Y.,  appointed  director 
of  press  and  promotion  of  CFCF  Montreal,  Que. 

FRANK  ROBINSON  to  manager  radio-tv  depart- 
ment of  Ronalds  Adv.  Agency,  Toronto,  Ont. 

Broadcasting 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Oct.  9  through  Oct.  15 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

DA — directional  antenna,  cp— construction  per-     night.  LS 
mil  ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,    aur. — aural,    vis. — visual,    kw — kilo- 
vratts.  w — watt,   mc — megacycles.   D — day.   N — 


of  KGNC-TV  and  KFDA-TV,  respectively,  both 
Amarillo,  Tex.  Mr.  Setliff,  sole  proprietor,  is 
in  rado-tv  repair.  Announced  Oct.  9. 


local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization 
STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 


ACTION  BY  FCC 

Pocatello,  Idaho — KBLI  Inc.— Granted  ch.  6 
(82-88  mc);  ERP  12.8  kw  vis.,  6.4  kw  aur.;  ant. 
height  above  average  terrain  5897.25  ft.,  above 
ground  133  ft.  Estimated  construction  cost  $150,- 
000,  first  year  operating  cost  $227,000,  revenue 
$240,000.  P.  O.  address  Box  1476,  Salt  Lake  City. 
Studio  location  1235  N.  Main  St.,  Pocatello.  Trans, 
location  mountain  peak  3.5  miles  w.  of  Pocatello. 
Geographic  coordinates  42°  52'  26"  N.  Lat.,  112° 
30'  47"  W.  Long.  Trans.  RCA,  ant.  RCA.  Legal 
counsel  Robert  W.  Hughes,  2121  South  State  St., 
Salt  Lake  City.  Consulting  engineer  Edward  D. 
Johnson,  Salt  Lake  City.  Owners  are  Granite 
District  Radio  Bcstg.  Co.  (70%)  and  othtrs. 
Granite  District  is  licensee  of  KNAK  Salt  Lake 
City  and  KBLI  Blackfoot,  Idaho.  Announced 
Oct.  15. 

APPLICATION 

Jonesboro,  Ark. — Patteson  Brothers  Radio  Sta- 
tion KBTM  ch.  8  (180-186  mc);  ERP  54.5  kw  vis., 
30.6  kw  aur.;  antenna  height  above  average 
terrain  464  ft.,  above  ground  387  ft.  Estimated 
construction  cost  $208,000,  first  year  operating 
cost  $75,000,  revenue  $100,000.  P.  O.  address  % 
KBTM,  Jontsboro.  Studio-Trans,  location,  5 
miles  south  of  Jonesboro  on  State  Highway  1. 
Geographic  coordinates  35"  48'  46"  N.  Lat.,  90° 
41'  58"  W.  Long.  Trans. -ant.,  RCA.  Legal  coun- 
sel Harry  J.  Daly,  Washington  Consulting  en- 
gineer Ralph  J.  Bitzer,  St.  Louis.  Applicants, 
Alan  G.  Patteson  Jr.  and  Carter  Patteson,  also 
own  KBTM.  Announced  Oct.  13. 


Existing  Tv  Stations 

ACTIONS  BY  FCC 

KWWL-TV  Waterloo,  Iowa— Granted  waiver  of 
Sect.  3.652  to  permit  KWWL-TV  to  indentify  it- 
self as  Cedar  Rapids  as  well  as  Waterloo.  Comr. 
Lee  dissented.  Announced  Oct.  15. 

WMT-TV  Cedar  Rapids,  Iowa — Granted  waiver 
of  Sect.  3.652  to  permit  WMT-TV  to  identify  it- 
self as  Waterloo  as  well  as  Cedar  Rapids.  Comr. 
Lee  dissented.  Announced  Oct.  15. 

CALL  LETTERS  ASSIGNED 

WFTV  Onondaga,  Mich.— Tv  Corp.  of  Mich., 
ch.  10. 

WMSB  Onondaga,  Mich. — State  Board  of  Agri- 
culture, ch.  *10. 

WENH  Durham,  N.  H— U.  of  New  Hampshire, 
ch.  *11. 


Translators 


APPLICATIONS 

Charleston,  Ore. — Ocean  View  Tv  Translator 
Inc.  ch.  75  281.9  w.  P.  O.  address  Box  546, 
Empire,  Ore.  To  translate  programs  of  KOIN 
(TV)  Portland,  Ore.  Applicant  is  non-profit.  An- 
nounced Oct.  9. 

Quitaqua  and  Turkey,  Tex. — Valley  Translator 
System  chs.  70  and  76,  217  w.  P.  O.  address  % 
Odell  E.  Setliff,  Turkey.  To  translate  programs 


New  Am  Stations 


ACTIONS  BY  FCC 

Miami- South  Miami,  Fla. — Louis  G.  Jacobs — 
Granted  990  kc,  5  kw  unl.  P.  O.  address  540  Al- 
tara  Ave.,  Coral  Gables,  Fla.  Estimated  construc- 
tion cost  $67,958,  first  year  operating  cost  $100,- 
000,  revenue  $150,000,  Mr.  Jacobs,  advertising-pub- 
lic relations  interests,  will  be  sole  owner.  An- 
nounced Oct.  15. 

Pompano  Beach,  Fla. — Pompano  Beach  Bcstg. 
Corp.  Granted  980  kc,  1  kw  DA,  D.  Announced 
Oct.  15. 

Wilson,  N.  C. — Harry  A.  Epperson  Jr. — Granted 
1350  kc,  1  kw  D.  P.  O.  address  Box  87,  Petersburg, 
Va.  Estimated  construction  cost  $14,ri95,  first  year 
operating  cost  $42,000,  revenue  $48,000.  Harry  Ep- 
person Jr.,  sole  owner,  also  owns  WPVA  Colonial 
Heights-Petersburg,  Va.  Announced  Oct.  15. 

Tomah,  Wis. — The  Tomah-Mauston  Bcstg.  Co., 
—Granted  1390  kc,  1  kw  D.  P.  O.  address  1823 
Superior  Ave.,  Tomah,  Wis.  Estimated  construc- 
tion cost  $21,890,  first  year  operating  cost  $25,000, 
revenue  $30,000.  Owners  are  Hugh  W.  Dickie, 
Thomas  M.  Price  and  Roger  L.  Belke  (each  one- 
third).  Mr.  Dickie  is  sales  manager  of  WCOW 
Sparta,  Wis.  Mr.  Price  is  manager,  Tomah  Stu- 
dio, WCOW.  Mr.  Belke  is  chief  engineer,  WCOW. 
Announced  Oct.  15. 

APPLICATIONS 

Colorado  Springs,  Colo. — Mercury  Bcstg.  790 
kc,  500  w  D.  P.  O.  address  %  Rex  O.  Stevenson, 
18  10th  St.,  San  Francisco.  Estimated  construc- 
tion cost  $43,939,  first  year  operating  cost  $37,500, 
revenue  $46,000.  San  Francisco  businessmen  Rex 
O.  Stevenson,  Robert  S.  Pommer,  Harry  Saxe  Jr. 
and  Jack  E.  Falvey  are  equal  partners.  An- 
nounced Oct.  10. 

Jackson,  Miss. — Star  Group  Bcstg.  Co.  1550  kc, 
10  kw  D.  P.  O.  address  Box  352,  Booneville,  Miss. 
Estimated  construction  cost  $45,500,  first  year 
operating  cost  $100,000,  revenue  $100,000.  Owners 
are  E.  O.  Roden  (30%),  W.  I.  Dove  (20%)  and  five 
others  with  10%  each.  Mr.  Roden's  broadcast 
interests:  100%  of  WBIP  Booneville,  30%  of 
WTTJP  Tupelo  and  40%  of  WGCM  Gulfport,  all 
Mississippi;  40%  of  KREL  Baytown,  Tex.;  40% 
of  WBOP  Pensacola,  Fla.,  and  40%  of  WRBS 
Tuscaloosa,  Ala.  Mr.  Dove  owns  40%  of  WTUP 
and  23%  of  KREL,  WGCM,  WBOP  and  WRBS. 
Announced  Oct.  10. 

Arecibo,  P.  R. — Jose  Donate  Casanovas  1460  kc, 
500  w,  1  kw  LS,  unl.  P.  O.  address  Ave.  Juan 
Rosado  #261,  Arecibo.  Estimated  construction 
cost  $18,653,  first  year  operating  cost  $18,000, 
revenue  $24,000.  Mr.  Casanovas,  sole  owner,  owns 


NATION-WIDE  NEGOTIATIONS  •  FINANCING  ♦  APPRAISALS 


RADIO    •    TELEVISION    •  NEWSPAPER 


Today  and  tomorrow  (20-21)  Ray  Hamilton  and 
Jack  Maurer  will  be  attending  the  NAB 
Management  Meeting  at  the  Somerset  Hotel, 
Boston. 

Next  Monday  and  Tuesday  (27-28)  meet  with 
them  at  the  Statler-Hilton  in  Washington,  D.  C. 


Ray  V.  Hamilton 


Jackson  B.  Maurer 


\N 


Washington,  D.  C. 

Wra.  T.  Stubblefield 
1737  DeSoletSt.,  N.W. 
EX  3-3456 


Cleveland 

Jackson  B.  (Jack)  Maurer 
2414  Terminal  Tower 
TO  1-6727 


Chicago 

Roy  V.  Hamilton 
Tribune  Tower 
DE  7-2754 


Dallas 

DeWitt  (Judge)  Landis 
Fidelity  Union  Life  Bldg. 
Rl  8-1175 


San  Francisco 

W.  R.  (Ike)  Twining 
1 1 1  Sutter  St. 
EX  2-5671 


Broadcasting 


October  20,  1958    •    Page  107 


Planning 
a  Radio 
Station? 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  LC-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
of  AMERICA 


FOR  THE  RECORD  continued 


radio  and  tv  center.  Announced  Friday,  Oct.  10. 

Fountain  City,  Tenn.— Radio  Fountain  City  Inc. 
1430  kc,  1  kw  D.  P.  O.  address  %  Francke  Fox, 
WHLN  Radio,  Harlan,  Ky.  Estimated  construction 
cost  $16,100,  first  year  operating  cost  $60,000, 
revenue  $75,000.  Mr.  Fox,  86.9%  owner  of  WHLM, 
owns  45%.  Mr.  and  Mrs.  James  M.  Welch  (he  has 
been  in  coal  mining)  own  50%.  Announced  Oct. 
13. 

Existing  Am  Stations 

APPLICATIONS 

KYCA  Prescott,  Ariz. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new 
trans. 

WBGR  Jesup,  Ga.— Cp  to  increase  power  from 
1  kw  to  5  kw  and  install  new  trans. 

WBML  Macon,  Ga.— Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WITH  Baltimore,  Md. — Cp  to  increase  power 
from  250  w  to  1  kw  and  install  new  trans. 

WLOX  Biloxi,  Miss.— Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KRTN  Raton,  N.  M. — Cp  to  change  hours  of 
operation  from  unlimited  to  specified  hours 
(6:00  am  to  7  :00  p.m.). 

WBVP  Beaver  Falls,  Pa. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WD  AD  Indiana,  Pa. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WMAJ  State  College,  Pa.— Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans.  ,  ... 

WPRA  Mayaguez,  P.  R. — Cp  to  decrease  night- 
time power  from  10  kw  to  1  kw;  change  from 
employing  directional  antenna  night  and  day  to 
non-directional,  change  ant. -trans  and  studio  lo- 
cations, operate  trans,  by  remote  control  and 
change  station  location  from  Mayaguez,  Puerto 
Rico  to  San  Juan,  Puerto  Rico. 

WGCD  Chester,  S.  C. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KUEN  Wenatchee,  Wash.— Cp  to  increase  pow- 
er from  500  w  to  1  kw  and  install  new  trans. 

WBIZ  Eau  Claire,  Wis. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

CALL  LETTERS  ASSIGNED 

KBJT  Fordyce,  Ark.— Kermit  F.  Tracy,  1570  kc. 
Changed  from  KRFA. 

KTPA  Prescott,  Ark. — Southern  Bcstg.  Co., 
1370  kc.  . 

KBAB  San  Diego,  Calif.— Balboa  Bcstg.  Corp. 
Changed  from  KDEO. 

WMMM  Westport,  Conn.— Westport  Bcstg.  Co., 
1260  kc.  „ 

KANV  Jonesville,  La. — Old  South  Bcstg.  Co., 
1480  kc.  Changed  from  KLEC. 

WOWE  Allegan,  Mich. — Allegan  County  Bcstrs., 
1580  kc.  „ 

KYRO  Potosi,  Mo. — Franklin  County  Bcstg.  Co., 
1280  kc. 

KGVW  Belgrade,  Mont.— Kings  Garden  Inc., 
630  kc. 

KOLL  Libby,  Mont.— Robert  R.  Rigler,  1230  kc. 
KQEO  Albuquerque,  N.  M. — KQUE  Corp.,  920 

kc. 

WNCO  Ashland,  Ohio — Radio  Ashland  Inc., 
1340  kc. 

KABY  Albany,  Ore.— Albany  Bcstg.  Corp.,  990 
kc. 

KASE  Austin,  Tex. — Austin  Radio  Co.,  970  kc. 
WMEK  Chase   City,  Vt.— Mecklenburg  Bcstg. 
Co.,  980  kc. 

WTUG  Tuscaloosa,  Ala. — Tri-Cities  Bcstg.  Co., 
790  kc. 

New  Fm  Stations 

ACTIONS  BY  FCC 

El  Cajon,  Calif. — Kenneth  C.  Forror — Granted 
93.3  mc,  3.44  kw  P.  O.  address  1207  Merritt  Dr., 
El  Cajon,  Estimated  construction  cost  $15,890, 
first  year  operating  cost  $37,200,  revenue  $54,000. 
Applicant  is  osteopath.  Announced  Oct.  15. 

New  Haven,  Conn.  Yale  Bcstg.  Co. — Granted 
96.1  mc,  .305  kw.  P.  O.  address  %  J.  Paul  Home, 
514  S  Fairfax  St.,  Alexandria,  Va.  Estimated 
construction  cost  $3,886,  first  year  operating  cost 
$13,250,  revenue  $14,150.  Applicant  is  non-profit 
organization.  Announced  Oct.  15. 

Indianapolis,  Did. — WD3C  Die. — Granted  93.1 
mc.  2.81  kw.  P.  O.  address  2835  N.  Illinois  St., 
Indianapolis.  Estimated  construction  cost  $24,- 
728,  first  year  operating  cost  $15,000,  revenue  $20,- 
000.  Applicant,  licensee  of  WIBC  Didianapolis,  is 
owned  51%  by  Richard  M.  Fairbanks  who  owns 
WRMF  Titusville,  Fla.  Announced  Oct.  15. 

Buffalo,  N.  Y. — WEBR  Inc.— Granted  96.1  mc 
16  kw.  P.  O.  address  %  Frank  B.  Ridgeway,  23 
North  St.,  Buffalo.  Announced  Oct.  15. 

Memphis,  Tenn.— WMPS  Inc.— Granted  97.1  mc, 
21  5  kw.  P.  O.  address  112  Union  Ave.,  Memphis. 
Estimated  construction  cost  $26,850.  Applicant 
plans  100%  program  duplication  of  its  am  station, 
WMPS  Memphis.  Announced  Oct.  15. 

APPLICATIONS 

Grand  Junction,  Colo. — Western  Slope  Bcstg. 
Co.  92.3  mc  2.79  kw  P.  O.  address  Box  30,  Grand 
Junction.  Estimated  construction  cost  $10,595,  first 
year  operating  cost  $2,500,  revenue  $1,500.  Ap- 
plicant is  licensee  of  KREX-AM-TV  Grand  June- 


Page  108 


October  20,  1958 


tion,  Colo.  Its  president,  Rex  G.  Howell,  owns 
50%  of  KGLN  Glenwood  Springs,  Colo.  An- 
nounced, Oct.  15. 

Tampa,  Fla. — Charles  P.  B.  Pinson  Die.  97.9  mc 
6.97  kw.  P.  O.  address  1221  Arlington  Ave.,  North 
St.,  Petersburg,  Fla.  Estimated  construction  cost 
$17,036,  first  year  operating  cost  $3,600,  revenue 
$5,000.  Mr.  Pinson,  sole  owner,  is  in  domestic 
public  land  mobile  radio.  Announced  Oct.  14. 

Chicago,  111. — Skywave  Die.  106.7  mc,  35.5  kw. 
P.  O.  address  308  W.  Randolph  St.,  Chicago.  Esti- 
mated construction  cost  $27,700,  first  year  operat- 
ing cost  $18,000,  revenue  $30,000.  Owners  are  Wil- 
lian  Irvin  of  Chicago  American  (40%),  Edward 
Krupkowski  (each  20%),  in  gas  station  work, 
and  others.  Announced  Oct.  9. 

Louisville,  Ky. — Jefferson  Bcstg.  Co.  95.1  mc, 
8.5  kw.  P.  O.  address  %  Station  WTMT,  1300  S. 
4th  St.,  Louisville.  Estimated  construction  cost 
$18,030,  first  year  operating  cost  $2,500,  revenue 
$3,000.  Applicant  is  licensee  of  WTMT  Louisville. 
Earl  F.  Hash,  president  and  27.3%  stockholder, 
also  owns  KPHJ  Payette,  Idaho.  Announced  Oct. 
15. 

East  Liverpool,  Ohio — East  Liverpool  Bcstg.  Co. 
104.3  mc,  27.1  kw.  P.  O.  address  Box  760,  East 
Liverpool.  Estimated  construction  cost  $24,796, 
first  year  operating  cost  $4,000,  revenue  $4,000. 
Applicant  is  licensee  of  WOHI  East  Liverpool. 
Announced  Oct.  13. 

San  Juan,  Puerto  Rico— Seeismundo  Quinones 
Jr.  98.5  mc,  17.6  kw.  P.  O.  address  Box  490  San 
Juan.  Estimated  construction  cost  $26,337,  first 
year  operating  cost  $37,200,  revenue  $38,500.  Ap- 
plicant is  with  WAPA  San  Juan.  Announced 
Oct.  13. 

Norfolk,  Va. — Electronic  Research  Die.  99.7 
mc,  11.5  kw.  P.  O.  address  700  Sparrow  Rd. 
Norfolk.  Estimated  construction  cost  $1,795,  first 
year  operating  cost  $9,500,  revenue  $11,000.  Own- 
ers Eric  B.  Zoro  (48.1%)  and  Dexter  E.  Phibbs 
(44.5%)  are  with  WAVY-TV  Portsmouth,  Va. 
Announced  Oct.  14. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

KFMH  Colorado  Springs,  Colo. — Fm  Colo.  Co., 

96.5  mc. 

WAYL  Silver  Spring,  Md. — Tri-Suburban  Bcstg. 
Corp.  Changed  from  WTLY-FM. 

WFMX  Statesville,  N.  C— Statesville  Bcstg.  Co., 
105.7  mc.  Changed  from  WSIC-FM. 

KBIM-FM  Roswell,  N.  M.— Taylor  Bcstg.  Co., 
97.1  mc. 

WNCO-FM  Ashland,  Ohio — Radio  Ashland,  Inc., 
101.3  mc.  Changed  from  WATG-FM. 
KGNC-FM  Amarillo,  Tex.— Plains  Radio  Bcstg. 

Co.,  93.1  mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

KBON  Omaha,  Neb. — Granted  assignment  of 
license  to  Goldenrod  Bcstrs.  Die.  (Joe  Gratz  and 
Maurice  M.  Fleischl);  consideration  $170,000. 

KOSF  Nacogdoches,  Texas — Granted  assign- 
ment of  license  from  Kelly  Bell  and  J.  C.  Stall  - 
ings  to  latter;  consideration  $15,000.  Announced 
Oct.  15. 

WHBG  Harrisonburg,  Va. — Granted  assignment 
of  license  to  Radio  Harrisonburg  Inc.  (Jeffrey 
A.  Abel  [of  Henry  J.  Kaufman  &  Assoc.],  presi- 
dent; Charles  E.  Dillon,  vice  president,  has  inter- 
est in  WDOV  Dover,  Del.,  and  with  wife,  in 
WOL-AM-FM  Washington,  D.  C);  consideration 
$80,000.  Announced  Oct.  15. 

WWOR-TV  Worcester,  Mass.— Granted  assign- 
ment of  license  to  Springfield  Tv  Bcstg.  Corp., 
(WWLP  [TV],  ch.  22,  Springfield,  and  WRLP 
[TV],  ch.  32,  Greenfield,  Mass.);  conditioned  that 
assignment  be  corsummated  and  Commission  so 
advised  within  20  days  and  that  assignee  resume 
operation  of  WWOR-TV  within  90  days  of  such 
consummation;  stock  transaction.  Announced 
Oct.  15. 

WKKO  Cocoa,  Fla. — Granted  assignment  of  li- 
censes to  John  B.  Cook  Jr.;  consideration  $160,000 
Announced  Oct.  15. 

WMDF  Mount  Dora,  Fla. — Granted  assignment 
of  license  to  Triangle  Bcstg.  Corp.  (E.  O.  Roden, 
WBIP  Booneville,  Miss.,  who,  with  other  stock- 
holders, has  interests  in  WTTJP  Tupelo.  Miss., 
KREL  Baytown,  Texas,  WGCM  Gulfport,  Miss., 
WBOP  Pensacola,  Fla.,  and  WRBS  Tuscaloosa, 
Ala.);  consideration  $30,250.  Announced  Oct.  15. 

WHLT  Huntington,  Ind. — Granted  relinquish- 
ment of  positive  control  by  William  J.  Warren 
through  the  gift  of  undivided  50%  interest  to 
his  wife,  Vivian  Warren.  Announced  Oct.  15. 

WMRI-AM-FM  Marion,  Did. — Granted  transfer 
of  control  from  Gardner  J.  Thomas,  et  al.,  to 
Federated  Publications  Die;  no  further  consi- 
deration in  view  of  fact  that  transferee  previous- 
ly acquired  stock  of  licensee  (Chronicle  Publ. 
Co.)  for  $1,924,740,  which  assignment  was  ap- 
proved June  17.  Announced  Oct.  15. 

KLUE  Shreveport,  La. — Granted  assignment  of 
license  to  Kenwil  Inc.  (David  Kent,  president); 
consideration  $65,000.  Announced  Oct.  15. 

APPLICATIONS 

KWCB  Searcy,  Ark. — Seeks  transfer  of  control 
(87%)  from  C.  N.,  Mary  and  Carlene  Dodd  to 
C.  R.  Home  for  $72,000.  Mr.  Home  has  80%  inter- 
est in  KXRJ  Russellville,  Ark.  Announced  13. 

WMT  Cedar  Rapids  and  KWMT  Fort  Dodge, 
both  Iowa — Seek  transfer  of  control  of  licensee 
(American  Bcstg.  Stations  Inc.)  from  William  B. 
Dolph  and  William  B.  Quarton,  trustees,  to  Helen 
Shaffer  Mark,  Helena  Mark  Hermann  and  Her- 
bert M.  Bingham,  trustees,  and  from  F.  E.  Mc- 
Millen  trustee,  to  Mr.  McMillen  and  Robert  L. 

Broadcasting 


PROFESSIONAL  CARD 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DeSales  St.,  N.  W.  ME  8-541 1 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.        FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Bldg. 
REpublie  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
610  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


G.  ROUNTREE,  JR. 

5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Results  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Luf kin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  Trowbridge  6-2800 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  79,497*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


Broadcasting 


October  20,  1958    •    Page  109 


WANTED: 


GROUP  LEADER 
L    IN  R.F.  DESIGN  J 

■1W  . 


Bendix-Pacific  has  an  excellent  oppor- 
tunity for  a  Senior  Electronic  Engineer 
with  five  or  more  years  in  R.  F.  Design. 
The  position  requires  emphasis  on  mo- 
bile low  power  VHF  transmitting  equip- 
ment. Experience  with  packaging  prob- 
lems attendant  to  VHF  airborne  equip- 
ment, ability  to  follow-up  on  production 
problems  and  some  supervisory  experi- 
ence are  desirable.  A  BSEE  degree  or 
equivalent  is  required. 

Please  send  resume  to: 
W.  C.  Walker, 

Engineering  Employment  Manager 


DIVISION  OF  BENDIX  AVIATION  CORPORATION 


Stir J 

RATION  J 


NORTH   HOLLYWOOD,  CALIFORNIA 


•  •  •  • 

COMMUNICATIONS  CENTER 
OF  THE  WORLD 

the  new 


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MADISON 

BLOCKFRONT:  49th  to  50th  STS. 


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TOWER  FLOOR 

OFFICES  AVAILABLE 

Unsurpassed  panoramic  view  from  Madison 
Avenue's  tallest  building.  Windows  on  ail 
four  sides.  Completely  modern,  air  con- 
ditioned. Present  tenants  include  leaders 
in  the  world  of  industry,  commerce,  pub- 
lishing, advertising,  broadcasting  and  for- 
eign affairs. 

for  information:  Ed  Rindfleisch,  MU  5-7000 


Page  110    •    October  20,  1958 


FOR  THE  RECORD 


CONTINUED 


Hood,  co-trustees  (two  separate  trusts).  An- 
nounced Oct.  13. 

WCMI-AM-FM  Ashland,  Ky.— Seeks  transfer 
of  100%  of  licensee  (Edwina  Bcstg  Co.)  from 
George  H.  Clinton  to  WCMI  Radio  Inc.  for  $69,- 
285.  Purchaser  Frederic  Gregg  Jr.  is  gen.  mgr. 
of  WLAP-AM-FM  Lexington,  Ky.  Announced 
Oct.  9. 

WKYW  Louisville,  Ky. — Seeks  acquisition  of 
positwe  conciol  (100%)  of  licensee  ^.Kaaio  Ken- 
tucky Inc.)  by  F.  Eugene  Sanford  through  pur- 
chase of  50%  by  Radio  Ky.  from  Edwin  E.  S. 
Weldon  for  $125,000.  Announced  Oct.  15. 

WFUR  Grand  Rapids,  Mich.— Seeks  acquisition 
of  positive  control  of  licensee  Furniture  City 
Bcstg.  Corp.  by  William  Kuiper  Sr.  through 
purchase  of  50  shares  from  William  E.  Kuiper 
for  $1,125.  Mr.  Kuiper  increases  ownership  from 
49.1  to  50.3%.  Announced  Oct.  10. 

WISK  St.  Paul,  Minn.— Seeks  assignment  of 
license  from  Victor  J.  Tedesco  and  Nicholas 
Tedesco  d/b  as  BVM  Bcstg.  Co.  to  B.V.M.  Bcstg. 
Co.  Corporate  change.  No  control  change.  An- 
nounced Oct.  13. 

WRNB  New  Bern,  N.  C. — Seeks  assignment  of 
license  from  WBOF-TV  Inc.  to  William  W. 
Jefferay  for  $80,000.  Mr.  Jefferay  is  former  vp- 
gen.  mgr.  KXLW  Clayton,  Mo.  Announced  Oct.  9. 

WADA  Shelby,  N.  C. — Seeks  assignment  of 
license  from  Eugene  Slatkin  and  Boyce  J.  Hanna, 
d/b  as  Cleveland  County  Bcstg.  Co.  to  Cleveland 
County  Bcstg.  Co.,  Mr.  Hanna  (two-thirds)  and 
Harold  J.  Noles  (one-third),  Mr.  Slatkin  selling 
his  interest  to  Mr.  Hanna  for  $5,000.  Announced 
Oct.  10. 

KSJB  Jamestown  and  KCJB  Minot,  both  North 
Dakota — Seek  assignment  from  James  M.  Pryor 
to  i-jfB  Jic.  ana  KCJB  Inc.,  respectively.  Cor- 
porate change.  No  control  change.  Announced 
Oct.  9. 

KLOS  Albuquerque,  N.  M. — Seeks  transfer  of 
65.28%  of  licensee  (B  &  M  Bcstrs.  Inc.)  from 
Western  Bcstg.  Co.  to  E.  Boyd  Whitney  and 
George  Oliver  for  $45,000.  Mr.  Whitney  currently 
owns  34.72%  of  KLOS  and  50%  of  KLYN  Amaril- 
lo,  Tex.  Announced  Oct.  15. 

KEAN  Brownweed,  Tex. — Seeks  acquisition  of 
negative  control  (50%  each)  by  C.  E.  Farren  and 
Pat  F.  Davidson  (formerly  each  one-third) 
through  purchase  of  remaining  one-third  from 
C.  J.  Farren  for  $7,000  and  retirement  thereof. 
Announced  Oct.  13. 

Hearing  Cases 

FINAL  DECISION 

By  memorandum  opinion  and  order,  Commis- 
sion adopted  Aug.  13  initial  decision  ,as  amended 
by  Commission,  and  granted  applications  of 
Pompano  Beach  Bcstg.  Corp.  for  new  am  station 
to  operate  on  980  kc,  1  kw,  DA,  D,  in  Pompano 
Beach,  Fla.,  without  condition,  and  Louis  G. 
Jacobs  for  new  am  station  on  990  kc,  5  kw,  DA, 
U,  in  Miami-South  Miami,  Fla.,  with  new  con- 
ditions imposed  by  Commission.  Announced 
Oct.  15. 

INITIAL  DECISIONS 

Hearing  Examiner  Thomas  H.  Donahue  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Robert  A.  Corley  for  new  am  station  to 
operate  on  1570  kc,  1  kw,  D,  in  College  Park,  Ga. 
Announced  Oct.  15.  . 

Hearing  Examiner  H.  Gifford  Irion  issued  initial 
decision  lOoning  toward  granting  application  of 
New  Bcstg.  Co.,  for  new  Ciass  B  fm  station  to 
operate  on  107.5  mc  in  New  York,  N.  Y.,  and 
denying  competing  applications  of  Herbert 
Muschel  and  Independent  Bcstg.  Co.  Announced 
Oct.  13. 

OTHER  ACTIONS 

Bv  order,  Commission  granted  request  by 
M  &  M  Bcstg.  Co.  (WMAM  and  WMBV-TV), 
Marinette,  Wis.,  to  withdraw  its  petition  to  re- 
vise hearing  issues  in  proceeding  on  application 
to  transfer  control  of  company  from  William 
Walker,  et  al.,  to  Evening  Telegram  Co.,  Norman 
M  Postles,  and  Walter  C.  Bridges.  Announced 
Oct.  15.  .  . 

By  order,  Commission  granted  request  by 
WOV  Bcstg.  Corp.  (WOV),  New  York,  N.  Y.,  to 
withdraw  its  petition  for  rehearing  of  May  7 
decision  which  granted  application  of  WGLI 
Inc  for  new  am  station  (WGLI)  to  operate  on 
1290  kc,  1  kw,  DA-1,  U,  in  Babylon  (village), 
N.  Y.  Announced  Oct.  15. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  joint  petition  by  The  Firmin  Co., 
Vincennes,  Ind.,  and  Forrest  City  Bcstg.  Co., 
(KXJK),  Forrest  City,  Ark.,  to  extent  of  en- 
larging issues  in  am  proceeding  on  Firmin  ap- 
plication and  that  of  Hirsch  Bcstg.  Co.  (KFVS), 
C  pe  Girardeau,  Mo.,  to  add  new  issues  to  deter- 
mine whether  proposed  operation  of  Hirsch 
would  cause  objectionable  interference  to  KXJK, 
WABG  Greenwood,  Miss.,  or  any  other  existing 
am  stations  and,  if  so,  nature  and  extent  thereof, 
areas  and  populations  affected  thereby,  and  avail- 
ability of  other  primary  service  to  such  areas 
and   populations.   Announced   Oct.  15. 

By  letter,  Commission  waived  Sect.  3.651(c) 
and  granted  Chicago  Educational  Television  As- 
sociation (WTTW,  Channel  *11),  Chicago,  HI., 
six-month  temporary  authorization  lO  utilize 
aur  trans,  of  its  station  to  transmit  stereophonic 
sound  broadcasts  in  conjunction  with  station 
WFMT-TV,  Chicago.  Comr.  Ford  dissented.  An- 
nounced Oct.  15. 


By  memorandum  opinion  and  order,  Com- 
mission denied  petition  by  Georgia  State  De- 
partment of  Education  for  rule  making  to  re- 
serve ch.  8  for  educational  use  in  Waycross,  Ga. 
Announced  Oct.  15. 

By  letter,  Commission  denied  request  by 
United  Bcstg.  Co.  (KVOG),  Ogden,  Utah,  that 
KOPP  Inc.,  be  required  to  select  new  call  letters 
for  its  station  KKOG  in  Ogden.  Commission  sees 
no  confusion. 

By  letter,  Commission  requested  further  in- 
formation in  connection  with  application  for 
transfer  of  control  of  Independent  Television 
Inc.  (WITI-TV,  Channel  6),  Whitefish  Bay,  Wis., 
from  Jack  Kahn,  et  al.,  to  Storer  Bcstg.  Co. 
Comrs.  Lee  and  Cross  dissented  to  letter  and 
voted  to  grant  application.  Announced  Oct.  15. 

'  nnette  Bcstg.  o.,  Jearrnette.  Pa.;  Carnegie 
Bcstg.  Co.,  Carnegie,  Pa. — Designated  for  con- 
solidated hearing  applications  for  new  am  sta- 
t  o  is  to  operate  on  1E.90  kc  D — Jesrnette  with 
500  w,  and  Carnegie  with  1  kw  and  DA;  made 
WAKU  Latrobe,  Pa.,  party  to  proceeding. 

WHAW  Weston,  W.  Va.;  WPDX  Clarksburg, 
W.  Va. — Designated  for  consolidated  hearing  ap- 
plications for  change  of  facilities  of  WHAW  from 
1450  kc,  250  w,  U,  to  980  kc,  1  kw,  D.  and  WPDX 
from  750  kc,  1  kw,  D,  to  980  kc,  5  kw,  D. 

Cherokee  Bcstg.  Co.,  Centre,  Ala. — Designated 
for  hearing  application  for  new  am  station  to 
operate  on  990  kc,  250  w,  D. 

WEZY  Cocoa,  Fla. — Designated  for  hearing 
application  for  mod.  of  cp  to  change  facilities 
from  1480  kc,  1  kw,  D.  to  1350  kc.  1  kw,  500 
w-LS,  DA-N;  made  WROD  Daytona  Beach,  Fla., 
party  to  proceeding. 


Routine  Roundup 


PETITIONS  FOR  RULE  MAKING  FILED 

Hawaiian  Broadcasting  System  Ltd.,  Honolulu, 
Hawaii — Requests  that  ch.  7  be  deleted  from 
Honolulu  and  Hilo  and  substituted  for  ch.  8 
in  Wailuku,  and  that  ch.  11  be  reserved  for  non- 
commercial educational  use  in  Honolulu. 

Hoyt  B.  Wooten,  d/b  as  WREC  Broadcasting 
Service,  Memphis,  Tenn. — Requests  changes  in 
offset  carrier  requirements  wherein  ch.  3  at 
Memphis  would  be  changed  from  minus  to  zero 
(even)  offset;  ch.  3  at  Louisville,  Ky.  would  be 
changed  from  minus  to  zero  (even)  offset;  and 
ch.  3  at  Harrisburg,  111.  would  be  changed  from 
zero  (even)  to  minus  offset. 

ACTIONS  ON  MOTIONS 

By  Comr.  Frederick  W.  Ford  on  Oct.  10 

Granted  petition  by  Northside  Bcstg.  Co.  for 
extension  of  time  to  Oct.  27  to  file  replies  to 
exceptions  to  initial  decision  in  proceeding  on 
its  am  application  and  that  of  Southeastern 
Indiana  Bcstrs.  Inc.,  both  Jeffersonville,  Ind. 

Granted  petition  by  Jefferson  Radio  Co.,  Iron- 
dale,  Ala.,  for  extension  of  time  to  Oct.  20  to 
file  reply  to  exceptions  in  proceedings  on  its  am 
application  and  that  of  The  Bessemer  Bcstg.  Co. 
(WBCO),  Bessemer,  Ala. 

Granted  petition  by  Musical  Heights  Inc.,  Brad- 
dock  Heights,  Md.  for  extension  of  time  to  Oct. 
20  to  file  reply  to  petition  by  WAYZ  to  enlarge 
issues  in  proceeding  on  its  am  application. 

Granted  petition  t>y  Albuquerque  Bcstg.  Co. 
(KOB),  Albuquerque,  N.  M.  for  extension  of  time 
to  Nov.  25  to  file  an  opposition  to  petition  by 
American-Paramount  Theatres  Inc.  (ABC),  for 
rehearing  in  proceeding  on  KOB's  applications. 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Oct.  10 

Scheduled  hearing  for  Dec.  8  on  am  applica- 
tions of  Graves  County  Bcstg.  Co.,  Providence, 
Ky.,  and  Muhlenburg  Bcstg.  Co.  (WNES),  Cen- 
tral City,  Ky. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Oct.  13 

On  own  motion,  scheduled  prehearing  con- 
ference for  Oct.  29  on  am  application  of  Russell 
G.  Salter,  Aurora,  HI. 

Scheduled  further  prehearing  conference  for 
Oct.  24  on  am  applications  of  Standard  Bcstg. 
Corp.,  and  Clifford  C.  Harris,  both  Oswego,  N.  Y. 
By  Hearing  Examiner  Millard  F.  French 
on  dates  shown 

Continued  from  Oct.  14  to  Oct.  16  hearing  on 
fm  applications  of  The  Riverside  Church  in  the 
City  of  Mew  York,  N.  Y.,  and  Huntington-Mon- 
tauk  Bcstg.  Co.,  Huntington,  N.  Y.  Action  Oc- 
tober 10. 

Continued  from  Oct.  28  to  Jan.  5,  1959  hearing 
in  Tampa-St.  Petersburg,  Fla.,  tv  ch.  10  pro- 
ceeding (Florida  Gulfcoast  Bcstrs.  Inc.,  et  al.); 
and  scheduled  further  prehearing  conference  for 
Dec.  10.  Action  October  13. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  Oct.  14 

Scheduled  prehearing  conference  for  Nov.  3 
on  application  of  Wicomico  Bcstg.  Co.  (WICO), 
Salisbury,  Md.,  for  am  facilities. 
By  Hearing  Examiner  Basil  P.  Cooper  on  Oct  13 

Granted  petition  by  Pasadena  Presbyterian 
Church,  Pasadena,  Calif,  for  extension  of  time 
from  Oct.  14  to  Oct.  30  for  exchange  of  exhibits 
in  proceeding  on  its  fm  application  and  that  of 
Armin  H  Whittenberg  Jr.,  Los  Angeles,  Calif. 
By  Hearing  Examiner  H.  Gifford  Irion 
on  Oct.  13 

Granted  petition  by  Clarence  Wilson,  Hobbs, 
N.  M.,  for  leave  to  amend  his  am  application 
to  specify  1390  kc  in  lieu  of  1430  kc;  application 
as  amended  removed  from  hearing  docket. 

Continued  on  page  114 
Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20«?  per  word — $2.00  minimum  •  HELP  WANTED  25<?  per  word — $2.00  minimum. 

•  All  other  classifications  300  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
'  box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 
Help  Wanted 


Management 


Proven  successful  sales  producer  to  join  multi- 
station operation  as  manager.  Gulf  states  area. 
Medium  markets.  Box  785F,  BROADCASTING. 


Sales 


Northern  Illinois— independent  top  money  and 
future  for  salesman  who  loves  to  sell.  Box  291G, 
BROADCASTING.   

Opportunity  radio  salesman.  Salary  plus  com- 
mission. Good  market.  ABN  Texas  Station.  Box 
334G,  BROADCASTING.   


Salesman— Young  man  who  desires  to  grow  with 
established  regional  radio  station  Washington- 
Baltimore  area.  Sincere,  dependable  hard  work- 
er, with  some  experience.  Opportunity  unlimited 
to  right  man.  Box  350G.JBROADCASTING.  

California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff.   

New  York-Newark  excellent  opportunity  for 
man  with  outstanding  radio  sales  record  to  earn 
well  into  5  figure  income.  Salary  plus  commis- 
sion. Good  prospects  for  promotion  to  even 
bigger  job.  In  chain  of  8  radio-tv  stations.  Send 
photo  and  history  of  billings  and  earnings  to 
Hal  Walton.  WNJR,  Newark,  N.  J.  

Announcers 

Staff  announcer  for  North  Carolina  independent. 
Experience  necessary.  Not  interested  m  per- 
sonality deejay.  Box  241G,  BROADCASTING. 

Announcer-first  phone  with  several  years  com- 
mercial experience  for  expanding  Illinois  kilo- 
watt. No  top  40  types.  Good  pay  for  competent 
air  salesman.  Many  fringe  benefits.  Personal 
interview  necessary.  State  age,  education,  ex- 
perience. Box  274G,  BROADCASTING.  

Desirable  staff  position  with  kilowatt  independ- 
ent near  Chicago.  Capable  announcer  must  be 
experienced  all  phases,  including  production 
spots.  News  gathering  and  writing  ability  help- 
ful. Personal  interview  required.  List  age,  edu- 
cation, experience  in  detail.  Box  275G,  BROAD- 
CASTING.   

Opportunity  for  married  staff  announcer.  Send 
resume.  ABN  Networks  Texas.  Box  333G, 
BROADCASTING. 

Pop  dj — must  be  fast  mover.  Good  starting 
salary-  Semi-tropical,  progressive  Rio  Grande 
Valley.  Send  tape  and  resume.  Box  343G,  BROAD- 
CASTING. 

Maryland  independent  wants  experienced  staff 
announcer  for  morning-afternoon  disc  shows. 
Box   343G,  BROADCASTING. 

Wanted,  fast  paced,  bright  morning  man  with 
first  phone  for  major  city  in  southern  California. 
Send  tape  and  complete  background  to  Box 
353G,  BROADCASTING. 

Midwest  major  market — first  phone  announcer 
for  all  night  shift.  Must  be  strong  pop  man. 
Send  tape,  history  to  Box  354G,  BROADCAST- 
ING. 


Needed  immediately  top  flight  announcer-chief 
engineer.  Salary  dependent  on  ability.  Permanent 
job,  good  future.  Send  tape,  references  and  full 
particulars.  Box  357G,  BROADCASTING. 

Negro  dj  for  one  of  the  largest  cities  in  the 
northeast.  Do  not  apply  unless  you  have  had 
experience  in  one  of  the  top  negro  programmed 
stations.  Our  employees  know  of  this  ad.  Un- 
usual opportunity  for  an  experienced,  mature 
man  who  is  ready  to  move  up  into  a  major  posi- 
tion. Send  tape,  photo  and  background.  Box 
363G,  BROADCASTING. 

Central  Pennsylvania  daytimer  wants  a  pleasant- 
sounding  dj-announcer.  Send  tape,  salary  require- 
ments and  resume  in  first  reply.  Immediate 
opening.  Box  373G,  BROADCASTING. 


 RADIO  

Help  Wanted— (Cont'd) 

Announcers 

Announcer-deejay  for  midwest  station  in  two 
million  market.  Must  be  sharp  on  production 
and  board  operation.  Must  know  music.  Send 
resume,  picture  and  tape  to  Box  380G,  BROAD- 
CASTING. 

Beautiful  Wisconsin  is  calling  a  morning  man  for 
independent  news  and  music  station.  Prefer 
combo  man  with  first  ticket.  Will  use  straight 
announce.  Write  Box  400G,  BROADCASTING. 

Wanted.  Experienced  announcer.  Can  also  sell. 
Contact  Dr.  F.  P.  Cerniglia,  KLIC,  Monroe, 
Louisiana. 

Sigma  Delta  Chi  winning  news  department  has 
immediate  openings  for  two  news  men  with  good 
snappy  dramatic  delivery  and  definite  nose  for 
news.  Send  tapes  and  resume  with  all  possible 
haste  to  Dave  Muhlstein,  News  Director,  KLIF, 
Dallas,  Texas. 

Good  announcer  who  can  help  with  copy,  sales, 
if  desir°d.  Extra  pay  for  1st  phone.  Job  will  pay 
from  $75  to  $100  per  week.  E.  H.  Whitehead, 
KTLU,  Rusk,  Texas. 

Announcer-newsman  with  experience.  $80.  WCOJ, 
Coatesville,  Penna. 

New  Jersey  daytimer  needs  announcer  with  some 
sales  experience.  Tape,  experience,  and  refer- 
ences. WNNJ,  Newton,  New  Jersey. 

Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 

Morning  man  with  first  ticket.  Ideal  working 
conditions,  salary.  WRUM,  tel.  1057,  Rumford, 
Maine. 

Looking  for  a  bright  future  with  an  8-station 
radio-tv  chain?  Openings  immediately  for  2  top- 
flight experienced  announcers.  Need  dj  or  news- 
man for  number  one  music  and  news  station, 
Wilmington,  Del.  Also  morning  man  with  first 
ticket  for  Indianapolis.  Rush  background,  sal- 
ary and  audition  tape  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  St.,  Wilmington,  Del. 

Technical 

Wanted  at  once — Technical  man  who  is  lousy 
announcer  but  good  at  maintenance  and  construc- 
tion and  loves  it.  Station  near  Philadelphia.  Box 
198G,  BROADCASTING. 


RADIO 

Situations  Wanted 


Radio  operator.  First  class  license.  AM-fm  trans- 
mitter experience.  Eastern  New  York  area.  Send 
resume  and  salary  requirements.  Excellent  op- 
portunity. Box  398G,  BROADCASTING. 

Minnesota  radio  needs  experienced  engineer 
with  some  announcing  ability.  State  full  partic- 
ulars first  letter.  KMHL,  Marshall,  Minn. 

Florida  regional  daytimer  needs  first  class  en- 
gineer-announcer as  chief.  Eighteen  hours  board 
and  little  maintenance.  WAVP,  Avon  Park. 

Wanted:  Engineer  with  first  class  license.  WSYB, 
Rutland,  Vermont. 

Production-Programming,  Others 

Copywriter,  experienced.  Immediate  opening. 
Contact  Leo  Jylha,  WBCM,  Bay  City,  Michigan. 

Growing  chain  needs  top  flight  newsmen.  Must 
have  experience  and  top  references.  Opportunity 
to  become  program  director.  Apply:  WLSV,  Hotel 
Fassett,  North  Main  Street,  Wellsville,  New  York. 

Copywriter  for  tv-radio  operation  Time-Life  af- 
filiate. Must  at  least  have  had  good  radio  writing 
experience.  Send  history,  copy,  photo  to  Con- 
tinuity Director,  WOOD  and  WOOD-TV,  Grand 
Rapids,  Michigan. 


Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  49  radio  stations  coast  to  coast. 
Laurence  gives  you  exclusive  news  in  crisp  45 
second  capsules  for  spotting  in  your  local  news- 
casts. His  long  distance  calls  am  and  pm  daily 
bring  your  listeners  from  your  Washington  news- 
room. Jock  Laurence  and  the  voices  of  the  news- 
makers themselves.  You  tape  each  informative 
news  capsule  live  with  your  call  letters.  Call  or 
write  for  reference  stations  and  tape  a  timely 
audition.  1701-16th  Street,  N.W.,  Washington, 
D.  C,  ADams  2-0254  and  ADams  2-8152. 


Management 

Manager,  presently  employed.  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency,  and  net- 
work. Best  references  past  employers.  Box  288G. 
BROADCASTING. 

Louisiana  man  seeking  job  manager,  small  sta- 
tion southern  states  only.  32,  married;  available 
immediately.  Box  368G,  BROADCASTING. 

Sales  manager,  suitable  for  good  sized  market; 
local  and  national  assignments.  Box  391G, 
BROADCASTING. 

"Born  to  the  Business!"  .  .  .  weaned  on  copy, 
announcing,  programming  .  .  .  grew  up  in  sales 
.  .  .  matured  in  management.  Have  doubled  busi- 
ness in  two  stations,  ready  to  do  it  for  you. 
Imaginative  programming,  intelligent  promo- 
tion, inspired  sales  training,  thorough  knowledge 
of  human  element  in  handling  staff.  Accom- 
plished speaker,  civic  leader,  public  relations 
expert.  Top-notch  executive  worth  increased 
sales  and  profit  to  you  .  .  .  $18,000  a  year  plus  to 
me.  Solid  references.  Prefer  east  of  Mississippi 
or  south.  Write  Box  402G,  BROADCASTING. 

Sales 

Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  164G.  BROADCASTING. 


Averaged  $15,000.00  yearly  last  10  years.  Wants 
solid  operation  radio  or  television.  East  of 
Mississippi.  Box  360G,  BROADCASTING. 

A  nnouncers 

Sports  announcer  football,  basketball,  baseball. 
Seven  years  experience.  Finest  references.  Box 
620F,  BROADCASTING. 

Announcer,  third  class  ticket.  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING 

Personality-dj,  strong  commercials,  gimmicks, 
etc.,  run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  165G,  BROADCASTING. 

Girl-dj-announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  166G,  BROAD- 
CASTING. 

Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  167G,  BROAD- 
CASTING. 

Announcer — radio  and  tv — also  production,  writ- 
ing, good  news,  sports.  College  grad.  Enthusiasm, 
hard  worker.  Draft  exempt.  Box  228G,  BROAD- 
CASTING. 

Experienced  announcer-dj  personality.  Strong  on 
commercials.  Sales  ability.  Employed.  Third 
phone.  Married.  Age  31.  Tape,  photo,  references 
upon  request.  Box  322G,  BROADCASTING. 

God  given  gab:  Inimitable  young  announcer. 
Yoi"-s  fnr  asking.  Please  try.  Box  344G,  BROAD- 
CASTING. 

Two  years  experienced  first  phone  announcer. 
No  maintenance.  Want  Virginia,  West  Virginia, 
Maryland,  Pennsylvania.  College,  single.  Avail- 
able immediately.  Box  346G,  BROADCASTING. 


Broadcasting 


October  20,  1958    •    Page  111 


RADIO 


RADIO 


TELEVISION 


Situations  Wanted — (Cont'd) 


Announcers 


DJ-employed  at  McLendon-Storz  type  station. 
Seek  permanent  relocation  northeast  only.  Box 
347G,  BROADCASTING. 


Outstanding  morning  radio-tv  personality  (voice, 
characterizations,  gimmicks,  sports)  desires  to 
re-locate  with  metropolitan  operation  that  uses 
personalities.  Juke  boxes  need  not  reply.  Cur- 
rently employed  at  top  rated  station  in  one  of 
nation's  five  major  markets.  Superior  references. 
Box  352G,  BROADCASTING. 


Announcer  1%  years  experience,  married,  earning 
$75.00,  will  travel.  Box  356G,  BROADCASTING. 


Announcer,  employed,  desires  relocation.  Prefer 
Georgia,  Alabama,  Tennessee  or  Mississippi. 
Friendly,  dependable — no  cutie.  Box  359G, 
BROADCASTING. 


On  the  level!  Versatile  announcer,  deejay,  staff. 
Schooled  by  pro's.  Can  write!  Box  365G,  BROAD- 
CASTING. 


Northwest  announcer,  some  experience,  ticket, 
no  maintenance,  prefer  small  independents.  Box 
366G,  BROADCASTING. 


Outstanding  basketball  broadcaster  available.  Ten 
vears  experience  pro,  college,  high  school.  Re- 
liable, reasonable.  Box  367G,  BROADCASTING. 


Experienced  announcer,  program  director,  sales, 
prefers  southern  states.  Married,  32.  Minimum 
$400.00.  Box  369G,  BROADCASTING. 


Five  years  commercial  experience,  radio,  tv  B.A. 
Excellent  dj,  strong  news  and  commercials.  Good 
references,  married,  presently  employed.  Write 
Box  371G,  BROADCASTING. 


DJ,  news,  production,  special  events,  college,  21, 
3rd  ticket,  3  years  all  phases,  $90  minimum,  grow- 
ing indies,  you  need  me.  Box  374G,  BROADCAST- 
ING. 


Mature  announcer;  experienced;  good  voice;  ex- 
cellent newscasts;  conservative  disc  shows; 
knows  good  music;  college  graduate.  Box  386G, 
BROADCASTING. 


Announcer-dj;  also  sales,  copywriting,  news, 
commercials,  music.  Operate  board.  Box  388G, 
BROADCASTING. 


Beautiful  Wisconsin  is  calling  a  morning  man  for 
independent  news  and  music  station.  Prefer 
combo  man  with  first  ticket.  Will  use  straight 
announce.  Write  Box  400G,  BROADCASTING. 


Experienced,  versatile  dj.  Midwest.  Box  401G, 
BROADCASTING. 


Versatile  young  announcer  dj  desires  permanent 
position — married  vet — good  potenial.  Box  405G, 
BROADCASTING. 


Young  man  wishes  to  return  to  "first  love",  ex- 
perienced at  radio  control  board  operation  and 
all  phases  of  radio-tv  performing,  for  tapes  and 
further  information,  write  Box  406G,  BROAD- 
CASTING. 


Experienced  negro  dj's.  R&B  or  religious.  Prefer 
work  Alabama,  Florida,  Georgia,  Louisiana, 
Texas.  Now  working.  Box  408G,  BROADCAST- 
ING. 


Sportscaster,  morning  man  and  staff  announcer 
with  present  1  kw  station  five  years.  Musical 
background,  trumpeter  and  vocalist  with  Law- 
rence Welk  and  others.  Married,  one  child.  Lo- 
cation unimportant.  Desire  change  to  do  more 
play-by-play.  References.  Box  409G,  BROAD- 
CASTING. 


Announcer-engineer.  Thirteen  months  experi- 
ence. Prefer  Texas  or  New  Mexico.  Family  man. 
21.  Call  Jimmy  Hogg,  PAtrica  6209,  or  61-6209, 
Lamesa,  Texas. 


Announcer-dj.  Run  own  board.  Working.  Ready 
to  move  up  north.  Guy  Moody,  906  N.  Broad, 
Edenton,  N.  C.  Phone  2178. 


1st  phone  announcer-dj.  Married,  veteran,  sober, 
dependable.  Available  immediately  for  perma- 
nent position.  Steve  Muzzio,  612  N.  Bristol,  Santa 
Ana,  Calif.,  KImberly  2-1004. 


Announcer-writer.  Strong  on  news,  classical, 
semi-classical  music.  Single,  35.  Mature  approach 
to  job.  Will  travel.  Sample  material  on  request. 
C.  M.  Overed,  Box  178.  Port  Alice,  B.  C,  Canada. 


Announcer,  run  own  board,  3  years  experience, 
staff  work,  willing  to  sell.  Have  suitcase,  will 
travel.  Allan  Smith,  709  Division  Street,  Sparta, 

Wisconsin. 


Situations  Wanted — (Cont'd) 


Technical 


Experienced  engineer  wishes  announcing  oppor- 
tunity. First  phone.  Announcing  school  grad- 
uate. Married.  2  years  college.  Desires  permanent 
position.  Box  307G,  BROADCASTING. 


First  phone,  19%  years  old;  5  month's  experience 
NYC  station,  including  remote  broadcast.  Reli- 
able-prefer east  coast.  Box  345G,  BROADCAST- 
ING. 


Reliable  family  man  11  years  experience,  10  years 
as  chief  in  all  phases  of  radio  including  multi- 
plex, am  directional,  and  fm  operations.  Strong 
on  construction  and  design,  no  announcing.  Box 
362G,  BROADCASTING. 


Engineer-lst  phone.  Ten  years  radio  experience. 
Transmitter  maintenance  and  control  room  op- 
eration. Also  interested  in  learning  television. 
Will  relocate  anywhere.  Box  378G,  BROADCAST- 
ING. 


Have  first  class  ticket.  Will  travel.  Experience 
operating  tv  and  radio.  Fifteen  years  mainte- 
nance. Tech  school  graduate.  Herbert  F.  Halbig, 
101  Cedar  Avenue,  Willow  Grove,  Pa. 


Combo  man,  1st  phone.  Don  Martin  grad.  James 
Jones,  1201  West  Verdugo  Avenue,  Burbank, 
California. 


Production-Programming,  Others 


Radio-tv  newsman:  Experienced  legman-photog- 
rapher-writer wants  air  work,  too— prefers 
southeast.  For  details,  write  Box  220G,  BROAD- 
CASTING. 


Traffic-operations  vacancy  problem?  Fully  ex- 
perienced woman,  tv-radio,  wants  position  with 
hard  work  and  responsibility.  Excellent  refer- 
ences. Write  Box  351G,  BROADCASTING. 


Newsman-announcer-program  director — 12  years 
experience.  Good  announcer,  first  phone.  $100.00 
minimum.  Box  379G,  BROADCASTING. 


News  director  employed  at  1  kw  #1  station  in 
4-station  market  seeks  chance  to  utilize  news 
staff  instead  of  present  solo  operation.  Experi- 
ence: sportswriter  Phila.  Inquirer,  local  news 
ahead  of  daily  papers,  major  news  scoops,  play- 
by-play.  College,  married,  car.  Box  381G, 
BROADCASTING. 


Promotion,  publicity  position  desired.  College 
journalism  degree,  newspaper  experience.  Pres- 
ently employed  as  promotion-publicity  man- 
ager midwest.  Desire  new  location.  Box  385G, 
BROADCASTING. 


Newsman,  gather,  write  and  read  news.  Two 
years  experience.  Can  handle  small  city  news- 
room.  Box  403G,  BROADCASTING. 


Top-rated  dj-program  director  desires  return  to 
large  metropolitan  eastern  market.  Ten  years 
experience.  All  sports  play-by-play.  My  product 
professional.  Write  or  wire  Ted  Work,  9  4th  St., 
S.  E.,  Washington,  D.  C.  Phone  Lincoln  7-0056. 


TELEVISION 


Help  Wanted 


Management 


Commercial-manager/salesman  television.  Ex- 
panding organization.  Good  base  pay  plus  com- 
mission. Experienced.  Midwest  market.  Box 
200G,  BROADCASTING. 


Sales 


Wanted,  a  local  and  regional  salesmanager,  must 
have  had  experience  in  directing  and  leading  a 
local  sales  department.  This  is  an  exceptional 
opportunity.  VHF  network  station  west  coast. 
Replies  treated  strictly  confidential-  Box  336G. 
BROADCASTING. 


Technical 


Chief  engineer  for  am-fm  and  uhf-tv.  Must  be 
good  technician  and  not  meter  watcher.  Good 
salary.  Insurance  and  benefits  for  right  man. 
WAIM-TV,  Anderson,  S.  C. 


Need  first  class  enigneer.  Experience  preferred. 
Gene  Kowalewski,  WBPZ-TV,  Lock  Haven, 
Penna. 


Production-Programming,  Others 


Newscaster-director  of  radio-tv  news;  unlimited 
opportunity,  expanding  midwest  organization. 
Salary  dependent  upon  ability /experience.  Send 
resume,  picture  and  tape  to  Box  226G,  BROAD- 
CASTING. 


Prominent  tv  station  in  major  midwest  market 
accepting  applications  for  head  of  tv  continuity 
department.  Commercial  tv  continuity  required. 
Forward  copy  samples,  complete  resume  with 
picture  and  salary  requirements  to  Box  328G. 
BROADCASTING. 


Situations  Wanted 


Management 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network  agency.  Best  references 
all  employers.  Box  287G,  BROADCASTING. 


Well  over  $200,000  local  tv  billing  in  400,000  mar- 
ket. Desire  advancement  to  commercial  manager 
after  top  experience  and  billing!  Young,  settled, 
and  know  how  to  work.  Prefer  southern  location. 
Available  to  suit  your  needs.  Best  references. 
Box  355G,  BROADCASTING. 


Commercial  manager.  Strong  10  years  television 
sales  record.  National  experience  plus  ability  to 
lead  local  staff  in  creative  sales.  Best  references. 
Box  404G,  BROADCASTING. 


Sales 


Executive  type  salesman,  looking  for  greener 
pastures.  Heavy  experience  all  levels.  Striking 
appearance.  Man  of  substance.  Reliable.  Self 
starter.  Correspondence  confidential.  Box  340G, 
BROADCASTING. 


Experienced  in  both  metropolitan  and  small  mar- 
kets, mature  salesman  with  15  years  in  the  busi- 
ness, 10  years  radio,  5  years  tv,  desires  perma- 
nent connection  with  good  vhf-tv  or  top  radio 
station.  Married,  sober,  dependable  and  capable. 
Best  references.  Box  392G,  BROADCASTING. 


Executive  type.  Heavy  sales  experience  all  levels. 
Regular.  Effective.  Write  in  confidence.  Box 
410G,  BROADCASTING. 


Announcers 


Professional  radio-tv  newscaster  with  dramatic 
voice  and  delivery  that  commands  attention. 
Writes  good  copy  consistently  accurate.  Metro- 
politan areas  only.  Box  361G.  BROADCASTING. 


Announcer,  writer.  TV,  film,  radio  experience. 
News,  sports,  commercials.  Versatile.  Box  389G, 
BROADCASTING. 


11  years  radio  and  tv  newscasting  experience. 
I  would  like  to  direct  or  be  a  part  of  your 
news  staff  if  you  want  an  authoritative,  com- 
petent, on  camera  newscaster  familiar  with  all 
phases  of  tv  news  reporting.  Presently  employed; 
must  move  to  a  larger  market.  Box  399G, 
BROADCASTING. 


Technical 


Chief  engineer  —  9  years  experience,  all  phases 
television  broadcasting.  Past  4  years  assistant 
chief.  Box  243G,  BROADCASTING. 


Maintenance  and  control  room  operation.  1st 
phone,  good  training  and  experience  back- 
ground. Single.  Available  November  1st.  Box 
265G.  BROADCASTING. 


TV  tech  available  after  November  15,  Network 
O  &  O  uhf  station  going  dark.  Five  years  ex- 
perience in  operation  and  maintenance  vhf,  uhf 
xmtrs,  plus  all  phases  of  studio  operations.  Three 
years  am  experience,  one  as  combo -announcer 
engineer.  Have  1st  class  radio -telephone  license, 
married,  age  32,  will  travel,  domestic  or  foreign. 
Box  387G,  BROADCASTING. 


Production-Programming,  Others 


TV-radio  sports  director.  Experienced  in  sports- 
casting,  commentary  and  play-by-play.  Presently 
associated  with  network  sports  department  in 
New  York.  Interested  in  local  operation.  Box 
332G,  BROADCASTING. 


News  director,  large  midwest  tv,  wants  reloca- 
tion. Fully  experienced,  all  phases.  Willing  to 
build  news  organization.  Excellent  attitude.  Hard 
worker.  $200.00  start.  Box  372G,  BROADCAST- 
ING. 


Have  8  years  experience;  will  travel.  Alert  young 
production  minded  family  man  is  looking  for  a 
station  that  would  put  to  use  his  experience. 
Presently  employed.  Box  375G,  BROADCAST- 
ING. 


Writer-producer-coordinator,  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile.  Box 
390G,  BROADCASTING. 


Production  director,  also  engineer  experience, 
currently  with  major  ABC  affiliate,  10  years  ex- 
perience WFIL-TV,  Philadelphia,  Penna.  Family 
man.  Top  references.  Box  407G,  BROADCAST- 
ING. 


Page  112    •    October  20,  1958 


Broadcasting 


FOR  SALE 


FOR  SALE— (Cont'd) 


MISCELLANEOUS 


Stations 


Minnesota  station  presently  grossing  $70,000,  ask- 
ing $110,000  full  price  with  $25,000  down.  Box 
248G,  BROADCASTING. 

A  going  uhf  station  with  RCA  equipment  doing 
65  local  live  shows  each  week.  The  entire  station 
including  tower  can  be  moved  to  new  location 
for  $20,000.00.  Price  for  everything  $125,000.00  in- 
cluding land  and  buildings  in  the  27th  largest 
market  in  America.  Write  Box  277G,  BROAD- 
CASTING. 

Southern  clear  channel  daytimer.  Good  per- 
former. Will  sacrifice  for  $30,000.00  cash.  Box 
341G,  BROADCASTING. 

Up  and  going  in  Florida,  1  kw  daytimer.  Good 
billing  at  present-potential  for  more.  One  owner- 
new  station.  Reason  for  selling,  other  interest. 
Buy  direct  from  owner  for  $53,000.  $26,000  down. 
Box  376G,  BROADCASTING. 

Gulf  states  small  market  station  $16,667,  $5,000 
down  payment;  medium  market  stations  (2), 
$45,000,  $125,000,  terms.  Chapman  Company,  1182 
West  Peachtree,  Atlanta. 

Nevada  fulltimer-kilowatt,  $39,000  down.  Wilt 
Gunzendorfer  and  Associates,  8630  W.  Olympic, 
Los  Angeles. 

Southwest  single  market  full  time.  Making 
money.  Ideal  for  owner-manager.  $47,500  with 
$18,000  down.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL  3-8080. 

Florida  medium  market  stations  (3),  prices 
ranging  $40,000  to  $236,250,  all  with  terms.  Chap- 
man Company,  1182  West  Peachtree,  Atlanta. 

Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 

Great  Plains  State  medium  market  station,  $208,- 
000,  $60,000  down  payment.  Chapman  Company, 
1182  West  Peachtree,  Atlanta;  or  1270  Avenue  of 
Americas,  New  York. 

Have  buyer  for  single  market  operation  billing 
$75,000  or  more  annually.  Replies  confidential. 
Patt  McDonald,  Box  9322,  Austin,  Texas.  GL  3- 
8080. 

Upper  south  small  metropolitan  market  tele- 
vision station,  $895,000  down  payment  $185,000. 
Chapman  Company,  1182  West  Peachtree,  At- 
lanta. 

Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handled  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 

Southern  California  kilowatt  —  $43,500.00  down. 
Attractive  terms.  Wilt  Gunzendorfer  and  As- 
sociates, 8630  W.  Olympic,  Los  Angeles. 

Regional  daytimer  Oklahoma  single  market. 
$47,500  with  $17,500  down.  Easy  payout.  Patt  Mc- 
Donald, Box  9322,  Austin,  Texas.  GL  3-8080. 

West  Texas  secondary  market  fulltime.  Nice 
property  with  excellent  potential.  $47,500  with 
$17,500  down.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL  3-8070. 

Paul  H.  Chapman  station  broker  and  associates 
will  be  at  the  Mayflower  Hotel,  Washington,  dur- 
ing NAB  Conference  October  27-28  and  will  wel- 
come opportunity  to  meet  persons  interested  in 
buying  or  selling  stations. 


Equipment 


RCA  311AB  frequency  monitor  recently  removed 
from  service.  Needs  worked  on,  but  basically 
sound.  Box  349G,  BROADCASTING. 

Schafer  remote  unit,  new,  $995.00;  Standard  Li- 
brary, good  condition,  $375.00.  Might  trade  re- 
cording equipment  part  payment.  Box  370G, 
BROADCASTING. 

One  kilowatt  uhf  television  transmitter,  Channel 
22  with  monitors,  demodulator,  filterplexer, 
transmission  line,  etc.  Also  Blaw  Knox  250  ft 
self-supporting  tower.  Prices  and  details  on  re- 
quest. Box  411G,  BROADCASTING. 

M-90A  Magnecorder  rack  mount  excellent  condi- 
tion, a  real  buy  $785.00.  KPOK,  Scottsdale,  Ari- 
zona. 

Have  a  250  watt  RCA  transmitter,  model  250-L, 
with  complete  compliment  of  tubes,  just  taken 
out  of  service.  Make  offer.  Contact  KWSD,  Mt. 
Shasta,  California. 

Mohawk  midgetape,  complete  with  leather  case, 
mike,  earfone,  telephone  pickup,  3  cartridges, 
instruction  manual,  service  manual  and  AC-DC 
playback  amplifier.  $200.  Write  Chief  Engineer, 
WEJL,  Scranton  1,  Pa. 


Equipment 


3-kw  Federal  fm  transmitter  with  two  bay 
Andrews  antenna  and  transmission  line  (A-l 
condition)  $3,500.00.  WPHB,  Philipsburg,  Penna. 

33"  wide  carriage  Royal  typewriter  for  typing 
logs.  Like  new.  Gene  O 'Fallon  &  Sons,  639  Grant 
Street,  Denver.  AMherst  6-2397. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 

RCA.  BTA-1  L  transmitter.  $1,500.  Write  Chief 
Engineer,  WEJL,  Scranton  1,  Pa. 

WANTED  TO  BUY 


Stations 


Moneymaking  manager  has  modest  down  pay- 
ment on  part  or  all  good  potential  station  or  cp. 
Box  115G,  BROADCASTING. 

Want  am  station  in  Carolinas  or  Virginia.  Pre- 
fer 25-35  thousand  dollar  price  range  in  small 
market.  Box  129G,  BROADCASTING. 

Two  experienced  radio  men  would  like  to  buy 
small  station  in  upper  midwest.  Replies  held  con- 
fidential.  Box  245G,  BROADCASTING. 

Having  sold  my  station  am  in  market  for  an- 
other. Prefer  midwest  or  southwest,  though  any 
good  market  will  be  considered.  Prefer  down 
payment  $50,000  but  more  or  less  will  be  con- 
sidered.  Write  Box  266G,  BROADCASTING. 

Radio  station  wanted  in  market  of  75,000  or 
larger;  ready  to  make  cash  down  payment.  Seller 
may  retain  interest  if  desired.  Confidential.  Write 
Box  348G,  BROADCASTING. 

AM  stations  wanted  in  Jackson,  Birmingham  and 
Little  Rock.  Top  price  $150,000  each.  Box  382G, 
BROADCASTING. 


AM  station  wanted  on  Mexican  border.  Prefer 
part  interest.  Wanted  as  investment  only.  Box 
383G,  BROADCASTING. 

Cash  loan  available  for  station  planning  promo- 
tion campaign.  5%  plus  reasonable  stock  bonus. 
Box  412G,  BROADCASTING. 

Responsible  manager  will  buy  part,  all  sick  sta- 
tion, good  market.  Phone,  wire  Detroit,  Town- 
send  9-9142. 

Paul  H.  Chapman  station  broker  and  associates 
will  be  at  the  Mayflower  Hotel,  Washington  dur- 
ing NAB  Conftrence  October  27-28  and  will 
welcome  opportunity  to  meet  with  persons  in- 
terested in  buying  or  selling  stations. 


Equipment 


Used  field  intensity  meter — broadcasting  band 
Must  be  in  good  condition.  Contact  364G, 
BROADCASTING. 

Used  250  watt  fm  transmitter  complete  with 
monitors.  Call  or  wire  Richard  Tuck  Enterprises, 
KBEC,  Waxahachie,  Texas. 

Wanted.  Used  Andrews  multi-V  4  bay  antenna. 
Write  KJML-FM,  2861  El  Paseo  Lane,  Sacra- 
mento 21,  California. 

Small  console  or  consolette.  Cash.  Bill  Bigley, 
KVMA,  Manolia,  Arkansas,  CE  4-5862. 

RF  amplifier,  in  good  condition.  Gates  M5144A 
or  similar.  WBCU,  Union,  S.  C. 


INSTRUCTION 


F.C.C.  first  phone  preparation  by  correspondence 
or  In  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street,  N.  W..  Washington.  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  October  29, 
January  7,  1959  and  March  4,  1959.  For  informa- 
tion, references  and  reservations  write  Wil- 
liam B.  Ogden  Radio  Operational  Engineering 
School,  1150  West  Olive  Avenue,  Burbank, 
California. 


Attention  personality  dj's.  For  only  $200.00  I  can 
increase  your  income  $1000.00  or  more  per 
month.  This  is  a  tested  and  proven  method  to 
make  money  legitimately,  fast,  and  enjoyably. 
I  know  how  .  .  my  reeord  hop  instructions 
will  net  you  $1000.00  or  more  per  month.  By 
following  my  simple  instructions  of  the  Record 
Hop  Success  Story  inside  and  out  .  .  .  you  too 
will  be  a  success.  I  went  from  a  $500.00  a  month 
dj  to  $1900.00  per  month  personality  in  an  area 
of  only  15,000  population.  Mail  cashier's  check 
or  money  order  of  $200.00  now.  Teen  Age  Record 
Hop,  Box  176G,  BROADCASTING. 


RADIO 


Help  Wanted 


Sales 


LEADING  EASTERN  INDEPENDENT 
HAS  OPENING 

For  two  better  than  average  sales- 
men. Young,  aggressive,  capable 
man  can  earn  salary  in  five  figures 
after  reasonable  time.  Draw 
against  15%  commission.  Send 
complete  resume  and  photo  to 

General  Manager 
WNOR 

Norfolk,  Virginia 


Announcers 


Combination  newsman,  dj  needed  by  fast-  ? 

§  paced    top-rated    central    Pennsylvania  y 

§news  and  music  station.  Salary  and  hops  & 

can  earn  you  $5,500  per  year.  Reply  with  ? 

\S  tape-records  and  news-letter  and  refer-  y 

§ences.  & 

Box  396G,  BROADCASTING.  £ 


RADIO 


Situations  Wanted 


BROADCAST  EXECUTIVE 

Extremely  able  and  capable 
broadcasting  figure  with  29  years 
background  in  this  field  is  cur- 
ently  available  for  discussions  re- 
garding future  plans. 
Experience  includes  17  years  at 
the  local  station  level  including 
management,  programming,  sales 
and  sales  management,  writing, 
promotion,  publicity,  merchandis- 
ing and  microphone  work.  Bal- 
ance of  experience  has  been  in 
the  national  representative  field 
at  both  the  sales  and  executive 
level.  Interested  parties  should 
contact  Box  394G,  BROADCAST- 
ING. 


Sales 


I  WANT  OUT! 

The  agency  rat-race  has  got  me!  Over  5  years 
in  agency  as  AE  on  accounts  heavy  in  radio 
and  TV.  4  years  in  radio,  over  2  as  Sales  Man- 
ager. Would  like  good  opportunity  in  radio  or 
TV  sales  with  station  or  Rep.  Age  35,  married, 
will  relocate  anywhere.  All  replies  acknowledged. 
Present  location  midwest. 

Box  377G,  BROADCASTING 


Broadcasting 


October  20,  1958    •    Page  113 


RADIO 

WANTED  TO  BUY 

Situations  Wanted — (Cont'd) 

Stations 

A  nnouncers 


TOP  CALIBER  DEEJAY 

II  12    YEARS    EXPERIENCE.    Past  two 

P  years  with  McLENDON  Chain  .  .  .  DEE- 

§§  JAY  &  PROGRAM  DIRECTOR  of  key 

II  station.  Contract  expires  Dec.  16th.  Ex- 

||  cellent  references,  proven  results  .  .  . 

i;|  and    plenty    of    RATING  "know-how." 

II  Looking  for  TOP  financial  future  with 

;!;|  progressive  organization  in  metropolitan 

||  market. 

ill;:  Contact 

|5i  Bob  Stevens     KILT,  Houston  .  .  .  Texas 


Production-Programming,  Others 


TOP-NOTCH  FARM  MAN 
AVAILABLE 

We  have  an  employee  who  has  been  with 
this  station  for  a  period  of  almost  4  years, 
and  are  trying  to  place  him  with  a  top- 
notch  radio  station.  He  is  our  Farm  Serv- 
ice Director.  We  must  discontinue  this 
part  of  our  programming  because  of  a 
"policy  change"  of  the  owners  who  do  not 
reside  in  our  locality.  This  man  is  a  gradu- 
ate of  Purdue  University  School  of  Agri- 
culture. He  taught  Agriculture  in  the 
Samoa  Islands  for  the  United  States  Gov- 
ernment. We  believe  him  to  be  one  of  the 
finest  farm  men  in  radio  today.  He  is  a 
hard  worker — has  a  wonderful  family — 
habits  excellent  and  his  loyalty  is  unques- 
tioned. If  you  are  interested  in  a  man 
with  his  qualifications,  contact  this  box 
number  immediately.  He  is  earning  at 
present  $5  200  per  year  plus  talent  and 
will  be  available  after  November  1,  195  8. 

Box   3  84G,  BROADCASTING 


TELEVISION 


Situations  Wanted 


Production-Programming,  Others 


J     EXPERIENCED  FILM  DIRECTOR  $ 

]f   5  years  New  York  City,  indie  TV.  Purchased  -)c 

jf.   both  for  individual  and  group  stations.  Expert-  -fc 

enced  with   all   phases  of  film   operation.  Ac-  jr. 

3t   quainted  with  distributors,  syndicators,  etc.  top  -jr. 

references.  Available   immediately  for  any  sta- 

j^.   tion  or  group  who  can   use   experienced  film  ^r. 

jj.  buyer — programming  operator.  Please  reply  to  -jr. 

*  Box  218G,  BROADCASTING.  -* 


FOR  SALE 


Stations 


See 

Haskell  Bloomberg 

Station  Broker  At  The 

NAB   FALL  CONFERENCES 

BOSTON— OCT.  20-21 
WASHINGTON— OCT.  27-28 


Equipment 


CO-AXIAL  TRANSMISSION  LINE 

Unused  Andrew  Teflon  l5/e".  51.5  ohms. 
Original  Packing — Tremendous  Saving. 
Immediate  Shipment  Large  or  Small 
Quantity.  Wire  or  write:  Sacramento  Re- 
search Labs.,  3421— 58th  St.,  Sacramento 
20,  Calif. 


Professional  Radio  Group 
interested  in  purchase  of 
small  market  AM  outlet. 
All  replies  in  strictest  con- 
fidence. 

BOX  397G,  BROADCASTING 
XK 


WANTED  TO  BUY 
LEASE  OR  MANAGE 
STATIONS 
PAY  OUT  BASIS 
STRONG  SALES  &  PUBLIC  RE- 
LATIONS  EXECUTIVE,  PRO- 
MOTIONAL BACKGROUND, 

with  STAFF,  former  Owner  Radio  Sta- 
tion in  the  East  and  Executive  Man- 
ager UFH  Station — is  now  available. 
You  will  find  our  arrangements  equi- 
table, mutually  profitable.  Confiden- 
tial. 

Emanuel  Lazarus  Stone 
Planning  &  Public  Relations 
3220  Hudson   Blvd.,  Jersey  City  6, 
New  Jersey 
Telephone  Swarthmore  5-0201 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


RADIO— TV— ADVERTISING 
PLACEMENT  SERVICE 
Many  job  availabilities  throughout  the  Southeast 
FREE   REGISTRATION— LARGE  DEMAND 

*  Engineers  for  Radio  &  TV 

•  Salesmen  for  Radio  &  TV 

*  Announcers  *  Combo  men 

•  TV   Production    •    Film  Editors 
PROFESSIONAL  PLACEMENT 

458  PEACHTREE  ARCADE 
ATLANTA,  GEORGIA 
JACKSON  5-4841 


Dollar  for  Dollar 


you  can't  beat  a  classified  ad  in 


getting  top-flight  personnel. 


FOR  THE  RECORD  continued  from  page  110 


By  Hearing  Examiner  Charles  J.  Frederick 
on   Oct.  14 

Prehearing  conference  scheduled  for  10  a.m. 
Oct  17,  is  rescheduled  for  9  a.m.,  Oct.  21,-  in  pro- 
ceeding on  am  applications  of  Columbia  River 
Bcstrs.  and  L.  Berenice  Brownlow,  both  St. 
Helens,  Ore. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  Oct.  10 

Continued  from  Oct.  13  to  Oct.  20  hearing  on 
am  applications  of  Nick  J.  Chaconas,  Gaithers- 
burg,  Md.,  et  al. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Oct.  14 
Ordered  that  application  of  University  of 
Judaism — West  Coast  Branch  of  the  Jewish  Theo- 
logical Seminary,  Los  Angeles,  Calif,  is  dis- 
missed; retained  in  hearing  status  Pacifica  Foun- 
dation, Pasadena,  Calif.,  application;  and  dis- 
missed petition  of  RKO  Teleradio  Pictures  Inc. 
for  leave  to  intervene  in  proceeding  on  edu- 
cational fm  applications  of  Pacifica  and  Univer- 
sity of  Judaism. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  October  10 

Granted  petition  by  Pacific  Bcstrs  (KUDE), 
Oceanside,  Calif.,  for  dismissal  without  prejudice 
of  its  am  application,  and  retained  in  hearing 
status  am  application  of  L  &  B  Bcstg.  Co.,  Hemet, 

Calif. 

Granted  motion  by  Twin  City  Bcstg.  Co.,  for 
dismissal  with  prejudice  of  application  of  Toombs 
County  Bcstg.  Co.  both  for  am  facilities  in  Lyons, 
Ga.,  and  retained  in  hearing  status  application  of 
Twin  City. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  October  9 

Granted  motion  by  WJMJ  Bcstg.  Corp.,  Phil- 
adelphia, Pa.,  to  quash  notice  of  taking  depo- 
sitions in  proceeding  involving  its  am  applica- 
tion and  that  of  The  Young  People's  Church  of 
the  Air  Inc.,  Philadelphia,  without  prejudice  to 
the  filing  of  new  or  amended  notice  of  taking 
of  depositions  which  contains  more  detailed  in- 
formation as  was  indicated  to  be  necessary  in 
ruling  of  examiner  which  was  stated  on  record 
at  prehearing  conference. 

By    Hearing    Examiner    Herbert  Sharfman 
on  October  9 

Cancelled  prehearing  conference  scheduled  for 
Oct.  16  re  applications  of  Wabash  Valley  Bcstg. 
Corp.  (WTHI-TV,  Channel  10),  for  renewal  of 
license  and  Livesay  Bcstg.  Co.,  for  new  tv  station 
to  operate  on  ch.  10,  both  Terre  Haute,  Ind. 

Prehearing  conference  scheduled  for  10  a.m., 
Oct.  15,  will  be  held  instead  at  2  p.m.  on  same 
day  re  application  of  Jane  A.  Roberts  (KCFI), 
Cedar  Falls,  Iowa,  for  station  license. 

By  Hearing  Examiner  Millard  F.  French 
on  October  9 
Scheduled  prehearing  conference  for  Oct.  23 
on  application  of  South  County  Bcstg.  Co.,  for 
am  facilities  in  Wickford,  R.  I. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  October  18 

Continued  oral  argument  from  October  13  to 
October  14  on  application  of  WILA  Inc.  (WTLA), 
Danville,  Va.,  for  Mod.  of  cp. 

Commission  on  Oct.  8  granted  petition  by 
Capitol  Radio  Enterprises  (KGMS-TV),  Sacra- 
mento, Calif.,  for  extension  of  time  from  Oct.  6 
to  Oct.  20  to  file  replies  to  several  oppositions 
filed  to  its  July  11  request  for  further  modifica- 
tion of  petition  for  rule  making  to  assign  ch.  12 
to  Sacramento. 

By  Comr.  Frederick  W.  Ford  on  October  9 

Granted  petition  by  Broadcast  Bureau  for 
extension  of  time  to  Oct.  10  to  file  exceptions  to 
initial  decision  in  Bowling  Green,  Ky.,  tv  ch.  13 
proceeding  (Sarkes  Tarzian  Inc.,  and  George  A. 
Brown  Jr.). 

By  Hearing  Examiner  Jay  A.  Kyle  on  October  7 

Scheduled  further  hearing  for  Oct.  20  on  ap- 
plications of  Walter  G.  Allen  and  Marshall 
County  Bcstg.  Co.,  for  am  facilities  in  Hunts- 
ville  and  Arab,  Ala. 

By  Hearing  Examiner  3.  D.  Bond  on  October  8 

Continued  further  hearing  to  Oct.  16  in  Hamp- 
ton-Norfolk, Va.,  tv  ch.  13  proceeding  (Peninsula 
Bcstg.  Corp.  [WVEC-TV],  et  al). 

By  Hearing  Examiner  H.  Gifford  Irion 
on  October  8 

Scheduled  oral  argument  on  petition  by  WILA 
Inc.  (WTLA),  Danville,  Va.,  for  leave  to  amend 
its  application. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  October  8 

Granted  request  by  Twin  City  Bcstg.  Co.  for 
prehearing  conference  in  proceeding  involving 
its  am  application  and  that  of  Toombs  County 
Bcstg  Co.,  both  Lyons,  Ga.;  prehearing  confer- 
ence is  scheduled  for  Oct.  16  at  2  p.m. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  October  8 

Ordered  that  Gateway  Bcstg.  Corp.  (WOTW), 
Nashua,  N.  H.,  having  failed  to  file  with  Com- 
mission a  written  appearance  within  20  days  of 
mailing  of  notice  of  its  designated  as  party  in 
proceeding  on  am  application  of  Westminster 
Bcstg.  Co.  (WCME),  Brunswick,  Maine,  be  held 
in  default. 

Continued  from  Nov.  10  to  Nov.  14  hearing  on 
am  application  of  KWEW  Inc.  (KWEW),  Hobbs, 
N.  M. 


Page  114    •    October  20,  1958 


Broadcasting 


By  Hearing  Examiner  Basil  P.  Cooper 
on  October  7 

Continued  evidentiary  hearing  from  Oct.  22  to 
Dec.  15  re  application  of  Santa  Monica  Bcstg. 
Co.,  for  fm  facilities  in  Santa  Monica,  Calif. 
By  Hearing  Examiner  Thomas  H.  Donahue 
October  8 

Advanced  time  for  hearing  from  Oct.  9  at 
10  a.m.,  to  9  a.m.,  on  the  same  date,  in  proceed- 
ing on  am  application  of  Robert  A.  Corley,  Col- 
lege Park,  Ga. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  dates  shown 

Rescheduled  for  Oct.  16  hearing  which  was 
continued  without  date  in  proceeding  on  am 
application  of  James  S.  Rivers  Inc.  (WJAZ), 
Albany,  Ga.    Action  Oct.  7. 

Scheduled  further  prehearing  session  for  Oct. 
14  at  9  a.m.,  in  proceeding  on  am  applications 
of  James  W.  Miller,  Milford,  Conn.,  et  al.  Action 
Oct.  8. 

Granted  request  by  Broadcast  Bureau  for  con- 
tinuance of  hearing  from  Oct.  17  to  Oct.  28  on 
am  application  of  County  Bcstg.  Co.,  Clarion, 
Pa.  Action  Oct.  8. 

By  Hearing  Examiner  Millard  F.  French 
on  October  8 

Scheduled  hearing  for  Nov.  12  at  4  p.m.  in 
matter  of  assignment  of  call  letters  KOFY  to 
Intercontinental  Bcstg.  Corp.  for  its  am  station 
at  San  Mateo,  Calif. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  October  7 

Issued  order  following  prehearing  conference 
in  Moline,  111.,  ch.  8  proceeding  (Community 
Telecasting  Corp.,  et  al.)  formalizing  certain 
agreements  made  on  record  of  prehearing  con- 
ference held  on  September  11. 

BROADCAST  ACTIONS 

by  Broadcast  Bureau 
Actions  of  October  10 
KAFE  Oakland,  Calif. — Granted  license  for  fm 
station. 

KRNO  San  Bernardino,  Calif. — Granted  license 
covering  installation  of  new  trans. 

WEZL  Richmond,  Va. — Granted  license  cover- 
ing installation  of  new  ant.  and  trans,  for  aux. 
purposes. 

WCSC-FM  Charleston,  S.  C. — Granted  cp  to 
increase  ERP  to  68  kw,  ant.  height  to  700  ft.,  in- 
stallation new  type  ant.,  change  studio  location, 
and  ~r>t.-trans.  location  using  combined  fm  and 
tv  tower. 

WTOV-TV  Norfolk,  Va. — Granted  extension  of 
completion  date  to  April  16,  1959. 

Actions  of  October  9 

WBTH  Williamson,  W.  Va. — Granted  acqui- 
sition of  positive  control  by  Phil  Beinhorn 
through  purchase  of  stock  from  Alice  Shein  by 
Williamson  Bcstg.  Corp.,  and  the  retirement 
thereof. 

WJAR  Providence,  R.  I. — Granted  cp  to  install 
new  main  trans.;  remote  control  permitted. 

WJAR  Providence,  R.  I. — Granted  cp  to  install 
presently  licensed  main  trans,  as  an  alternate 
main  trans,  from  present  main  trans,  site;  remote 
control  permitted  (BP-12363). 

KBUN  Bemidji,  Minn. — Granted  cp  to  change 
ant. -trans,  location  and  make  changes  in  ant. 
(increase  height)  and  ground  system. 

KFBC  Cheyenne,  Wyo. — Granted  cp  to  install 
new  type  trans,  as  alternate  main  trans,  at  pres- 
ent main  trans,  site.  (BP-12369). 

KFOX  Long  Beach,  Calif.— Granted  mod.  of 
license  to  change  name  to  KFOX  Inc.;  and  mod. 
of  cp  to  change  name  to  KFOX  Inc. 

WHEE  Martinsville,  Va.— Granted  mod.  of 
license  to  change  name  to  Patrick  Henry  Bcstg. 
Corp. 

KDOM  Windom,  Minn. — Granted  mod.  of  cp  to 
change    type    trans.;  conditions. 

KCRN  Crane,  Tex. — Granted  mod.  of  cp  to 
change  type  trans. 

WGOK  Mobile,  Ala. — Granted  mod.  of  cp  to 
change  type  trans,  and  specify  studio  location. 

WJVA  South  Bend,  Ind. — Granted  mod.  of  cp 
to  change  type  trans. 

KAPI  Pueblo,  Colo.— Granted  mod.  of  cp  to 
change  type  trans. 

Actions  of  October  8 

*WHRM  Wausau,  Wis. — Granted  license  cover- 
ing changes  in  non-commercial  educational  fm 
station;  and  changes  in  ant.  system. 

WNOX  Knoxville,  Term. — Granted  license  cov- 
ering installation  of  new  main  trans.;  and  license 
to  use  old  main  trans,  as  aux.  trans,  at  present 
location  of  main  trans. 

National  Bcstg.  Co.  New  York,  N.  Y. — Granted 
cp  and  license  for  17  low  power  (13  with  0.5  w 
and  4  with  0.2  w)  aux.  on  26.10-26.48  mc  to  be 
used  with  WRCA-AM-FM-TV  New  York,  N.  Y. 

WRNL  Richmond,  Va. — Granted  cp  to  change 
ant. -trans,  location;  make  changes  in  DA  system 
(increase  height  and  sidemount  fm  ant.  on  center 
tower);  changes  in  ground  system;  and  install 
new  trans.;  remote  control  permitted. 

WRNL-FM  Richmond,  Va. — Granted  cp  to  in- 
stall new  type  ant.;  increase  ant.  height  to  320 
ft.,  and  change  ant.  trans,  location  (same  as 
trans,  location  of  am) ;  remote  control  permitted. 

WDIX  Orangeburg,  S.  C. — Granted  cp  to  install 
new  type  trans. 

KNEV  Reno,  Nev. — Granted  cp  to  replace  ex- 
pired permit  for  increase  in  power,  etc. 

KGLC  Miami,  Okla. — Granted  cp  to  install  new 
trans. 

KHOG  Fayetteville,  Ark. — Granted  cp  to  in- 
stall new  type  trans. 

KTOC  Jonesboro,  La. — Granted  mod.  of  cp  to 
change  type  trans. 

Broadcasting 


SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  Oct.  15 


ON  AIR 


Lie. 

3,258 
681 
4281 


Cps 

35 
28 
802 


CP 

Not  on  air 

105 
102 
110 


AM 
FM 

TV  (Commercial) 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Oct.  15 
VHF  UHF 

Commercial  427  8 1 

non-commercial  27  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Sept.  30 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
CPs  deleted 


total  applications 

For  new  stations 

560 
70 
101 


TOTAL 

5083 
35* 


AM 

FM 

TV 

3,258 

536 

4281 

32 

25 

782 

101 

98 

110 

3,391 

659 

665 

449 

39 

49 

108 

29 

52 

557 

68 

101 

381 

24 

42 

43 

0 

16 

324 

24 

58 

0 

1 

2 

2 

0 

2 

1  There  are,  in  addition,  10  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf). 

4  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WDVL  Vineland, 
N.  J.  to  11-30;  KIKK  Bakersfield,  Calif,  to  11-30, 
and  KSBW  Salinas,  Calif,  to  1-25-59. 

Action  of  October  7 

WAGR  Lumberton,  N.  C. — Granted  authority 
for  90-day  extension  to  Jan.  4,  1959,  to  operate 
daytime  hours  only. 

Actions  of  October  6 

WJPF  Herrin,  111. — Granted  transfer  of  con- 
trol from  Maybelle  J.  Lyerla,  executrix  of  estate 
of  O.  W.  Lyerla,  deceased,  to  Maybelle  J.  Lyerla. 

WPRY  Perry,  Fla. — Granted  assignment  of  li- 
cense to  E.  P.  and  Alpha  B.  Martin  and  John  A. 
Branch  d/b  under  same  name. 

WFID  Rio  Piedras,  P.  R. — Granted  acquisition 
of  positive  control  by  Rafael  Jose  Acosta  through 
purchase  of  stock  from  Enrique  Sampayo. 

WCBT  Roanoke  Rapids,  N.  C. — Granted  acqui- 
sition of  positive  control  by  J.  W.  Crew  Jr., 
through  transfer  of  stock  from  S.  Ellis  Crew. 

KDOM  Windom,  Minn. — Granted  assignment 
of  cp  to  Paul  C.  Lund,  et  al.,  d/b  under  same 
name. 

WBAI  New  York,  N.  Y. — Granted  assignment 
of  license  to  WBAI-FM  Inc.;  and  assignment  of 
Sub.  Com.  Auth.  to  WBAI-FM  Inc  

WWJ-TV  Detroit,  Mich. — Granted  license  cov- 
ering installation  of  aux.  ant.  at  main  trans,  site. 

WFDS-FM  Baltimore,  Md. — Granted  mod.  of 
cp  to  make  changes  in  ant.  system  (decrease 
height  of  ant.  supporting  structure). 

KGLA  Los  Angeles,  Calif. — Remote  control 
permitted. 

NARBA  Notifications 

List  of  changes,  proposed  changes,  and  correc- 
tions in  assignments  of  broadcast  stations  modi- 
fying appendix  containing  assignments  of  broad- 
cast stations  attached  to  recommendations  of 
North  American  Regional  Broadcasting  agree- 
ment engineering  meeting. 

CANADIAN 

560  Kc. 

Corner  Brook,  Nfld— 1  kw,  DA-N  U.  Class 
III.  Delete  assignment.  New. 

610  Kc. 

Elliot  Lake,  Ont.— 1  kw,  ND  D.  Class  III.  Delete 
assignment.  New. 

710  Kc. 

CJSP    Leamington,    ont. — 1    kw,    DA-D  D. 

Class  II.  Delete  assignment  for  increase  in  pow- 
er (CJSP  remaining  250  watts  710  kc  DA-D). 

800  Kc. 

Fort  William,  Ont.— 1  kw,  DA-1  U.  Class  II. 
Delete  assignment.  New. 

930  Kc. 

North  Bay,  Ont.— 1  kw,  ND  U.  Class  IH.  Delete 
assignment.  New. 


1090  Kc. 

CHRS  St.  Jean,  P.  Q.— 5  kw,  ND  D.  Class  II. 
Delete  assignment  for  increase  in  power  (CHRS 
remaining  1  kw.  1090  kc.  ND  D). 

1240  Kc. 

CJCS  Stratford,  Ont.— 1  kw,  D/0.25  kw  n.  DA-D 
U.  Class  IV  E.I.O.  9-1-59  (P.O.  1240  kc  0.25  kw 
ND). 

Melfort,  Sask.— 0.25  kw,  ND  U.  Class  IV.  Delete 
assignment.  New. 

1270  Kc. 

CHWK  Chilliwack,  B.  C— 10  kw,  DA-1  U.  Class 
III  E.I.O.  9-1-59  (P.O.  1270  Kc.  1  kw  DA-1). 
1320  Kc. 

CKEC  New  Glasgow,  N.  S.— 1  kw,  D/0.25  kw  N 
ND  U.,  Class  IV.  E.I.O.  9-1-59  (P.O.  1230  kc. 
0.25  kw  ND). 

1330  Kc. 

Calgary,  Alta.— 5  kw,  DA-1  U.  Class  III.  Delete 
assignment.  New. 

1350  Kc. 

CKLB  Oshawa,  Ont.— 10  kw,  D/5  kw  N  DA-2  U. 
Class  III.  Delete  assignment  for  increase  in  day- 
time power  (CKLB  remaining  5  kw  1350  kc 
DA-2  U). 

1410  Kc. 

CFUN  Vancouver,  B.  C— 10  kw,  D/l  kw  N  ND 
U.  Class  III.  E.I.O.  9-1-59  (P.O.  1410  kc  1  kw 
ND). 

1440  Kc. 

Kitimat,  B.  C— 1  kw,  ND  U.  Class  III.  Delete 
assignment.  New. 

Courtenay-Comox,  B.  C— 1  kw,  DA-N  U.  Class 
III.  E.I.O.  9-1-59.  New. 

1570  Kc. 

CHUB  Nanaimo,  B.  C— 10  kw,  DA-2  U.  Class 
II.  Delete  assignment  for  increase  in  power 
(CHUB  remaining  1  kw  1570  kc  DA-1). 

Dorval-Pointe  Claire,  P.  Q.— 5  kw,  DA-1  U, 
Class  II.  Delete  assignment.  New. 

AMERICAN 

790  Kc. 

KCEE  Tucson,   Ariz. — 1   kw,   DA-D   (now  in 
operation  with  new  station)  D.  Class  HI. 
980  Kc. 

WTOT  Marianna,  Fla. — 1  kw,  ND  (now  in  oper- 
ation with  new  station),  D.  Class  III. 

1350  Kc. 

WRWH  Cleveland,  Ga., — 0.5  kw,  (now  in  opera- 
tion with  new  station)  ND  D.  Class  III. 

1410  Kc. 

WDOE  Dunkirk,  N.  Y. — 0.5  kw,  DA-N  (P.O. 
1410  kc  0.5  kw  DA-2 — no  change  in  night  opera- 
tion), U.  Class  III-B  10-1-58  10-1-59. 

1470  Kc. 

WVOL  Barry  Hill,  Tenn.— 1  N/5D  kw,  DA-2 
(P.O.  1470  kc  Nashville,  Tenn.  1  kw  ND  D),  U. 
Class  III-B  10-1-58  10-1-59. 

1580  Kc. 

Anderson,  Calif.— 1  kw,  ND  D.  Class  II.  10-1-58 
10-1-59.  New. 


October  20,  1958 


Page  115 


0 

J 

L 

^ J 

ALLSrsI 

o 

J 

ALLSPJ 

1  1 

mm 

1     O  A  T  T 

DEPpER 

rbrr  CJi 

Q 

9BBL  I 

j  > 

et>en/  minute  is  a 

selling  minute  on  WFBM 


•  First  all  day*.  .  .  "most  listened  to"  because  WFBM 
sounds  good  to  Hoosiers!  More  entertainers,  many  different 
voices,  plus  a  variety  of  music,  give  a  daily  lift  to  listeners. 

12-man  news  staff  and  3  mobile  units  handle  fast-breaking 
local,  farm  and  weather  stories  with  on-the-spot  priority  . . . 


world-wide  events  get  exclusive  coverage  by  WFBM-TIME 
Washington  News  Bureau. 

This  variety  assures  an  even  larger  cumulative  audience.  It's 
what  you  want  for  saturation  spot  campaigns! 

Check  WFBM  first— where  every  minute  is  a  selling  minute! 


*C.  E.  Hooper,  Inc.  ( 7  a.  m.  -  6  p.  m. )  June,  1958 
Represented  Nationally  by  the   KATZ  Agency 


to  sell  the  most  Hoosiers 
be  sure  your  product 
is  cooking  in  the  hottest  pot ! 


1260 


INDIANAPOLIS 


Page  116    •    October  20,  1958 


Broadcasting 


MONDAY  MEMO 


from  ROBERT  P.  GEARY,  assistant  radio-tv  director,  Mathisson  &  Assoc.,  Milwaukee 

Have  radio-tv  air  salesmen 
gone  the  way  of  the  dinosaur? 


1 


1 


i 
m 
i 


1 
I 


What's  happened  to  the  local  "air 
salesmen"  for  the  radio  and  tv  stations 
who  do  the  sponsors'  commercials  live 
without  benefit  of  filmslides,  cards  or 
electrical  transcriptions? 

In  this  day  and  age  when  everything 
moves  with  the  speed  of  lightning  and 
everybody  is  in  orbit  along  with  the 
Sputniks  and  Explorers,  the  man  who 
sells  the  products  for  the  local  radio 
and  tv  station  has  gone  so  far  into  orbit 
he's  disappeared!  That's  what  it  looks 
like  from  this  side  of  the  fence,  where 
there  is  a  constant  search  for  good  tal- 
ent to  sell  a  sponsor's  product.  Natur- 
ally, the  "old  school"  remains  —  Del 
Sharbut,  Jim  Ameche,  Rex  Marshall, 
Ken  Nordine,  and  some  more. 

But  the  average  school  of  thought 
these  days  seems  to  be  "The  record's  the 
thing!"  That  may  be  true.  The  record  is 
the  thing  in  three  out  of  four  radio  sta- 
tions, and  the  customer's  live  sales  mes- 
sage comes  last!  Times  were  when  an 
announcer  was  selected  for  his  ability 
to  read  a  commercial  and  not  just  his 
ability  to  read  the  words,  but  to  sell  the 
commercial.  His  diction  was  also  taken 
into  consideration  as  an  ability  that 
might  put  him  on  the  road  to  success 
in  the  broadcast  field.  Today,  as  records 
have  taken  over  the  bulk  of  the  program 
log  of  the  average  radio  station,  the 
straight  announcer — the  man  who  sells 
products  for  the  advertiser  on  a  station, 
whether  large  or  small,  big  city  or  tank 
town — has  taken  a  back  seat  to  the 
young,  aggressive  "up-start"  who  knows 
the  beat,  composer,  arranger  and  artists 
of  the  latest  rock  and  roll  hit  tune. 

And  what  have  the  advertisers  been 
doing  about  all  this?  They've  been  going 
to  the  Ken  Nordines,  the  Rex  Marshalls 
and  the  Del  Sharbuts  and  paying  the 
freight  for  transcribed  commercials  over 
which  they  have  absolute  control. 

Listen  to  the  howls  of  the  indepen- 
dent station  operators  hollering,  "Foul. 
It's  been  rigged!  We  hire  our  announcers 
primarily  to  sell.  .  .  ."  That  may  be,  but 
what  are  they  selling — records  or  prod- 
ucts? 

True,  there  are  stations  still  on  the  air 
who  do  hire  announcers  as  salesmen. 
These  "old-type"  announcers  are  be- 
ginning to  see  the  twilight  of  their  ca- 
reers, though,  and  they  are  beginning 
to  muscle  in  on  the  management  side  of 
the  stations.  When  that  happens,  they, 
too,  lose  sight  of  the  fact  that  a  station 
should  have  someone  on  the  air  who 


can  do  the  selling  for  the  clients,  some- 
one who  can  act  as  a  disc  jockey  or  an 
m.c.  and  still  do  a  creditable  selling  job 
for  used  cars  or  peanuts  or  gasoline  or 
soap  chips  or  a  bank. 

The  surveys  have  all  indicated  the 
popularity  of  the  stations  and  the  be- 
lievability  of  the  network  outlet  over 
the  independent,  but  somebody  has  yet 
to  gauge  the  value  of  a  real  salesman 
over  the  disc  jockey — the  happy-go- 
lucky,  always  smiling,  crew-cut,  bouncy 
housewives'  "friend",  who  feeds  the 
woman-of-the-house  music  and  nonsense 
all  day  while  the  network  announcers 
sell  her  all  the  products.  Sure,  the  inde- 
pendent station  operator  or  the  semi- 
network  station  operator  claims  his  per- 
sonalities do  sell.  They  have  success 
stories  which  they  have  mimeographed 
by  the  thousands  for  the  timebuyers  to 
slop  up  and  throw  in  the  wastebasket. 

The  problem  is  that  the  local  adver- 
tiser does  not  have  the  necessary  funds 
in  his  advertising  budget  to  include  a 
jingle — a  good  one,  that  is — or  a  good 
announcer  to  sell  his  product  the  tran- 
scribed way. ' 

What  do  we  do  then?  Not  everybody 
can  hire  network  calibre  announcers. 
Not  every  station  is  going  to  hire  bell- 
voiced  announcers  with  pear-shaped 
tones.  Usually,  the  stations  end  up  with 
personalities  who  are  great  as  record 
m.c.'s  but  who  feel  that  it  is  beneath 
their  dignity  to  rehearse  a  commercial 
for  even  one  minute  before  it  is  read  on 
the  air.  Perish  the  thought!  Rehearse  a 
commercial?  Never! 

This  may  sound  like  it  is  directed  at 
the  radio  stations  only!  Not  true.  So 
many  tv  stations  have  forgotten  the  basic 
principles  of  salesmanship  that  the  video 
waves  are  flooded  today  with  talent  who 
can  neither  act  nor  read  properly,  much 
less  do  a  realistic  and  interpretive  job  of 
discussing  the  world  and  local  news  on  a 
5-  or  15-minute  tv  newscast. 

Who's  at  fault  for  all  this?  Is  it  the 


stations  themselves?  Is  it  the  announc- 
ers who  have  glorified  their  positions 
until  they  have  become  the  highest 
priced  non-selling  salesmen  in  the  broad- 
cast field?  Or  is  it  the  advertisers  who 
have  shied  away  from  buying  the  home- 
town talent  and  gone  to  the  big  city  in 
search  of  network  salesmen?  Who 
knows?  Maybe  it's  the  schools  who  turn 
out  the  announcers,  or  the  schools  of 
thought.  If  it's  the  latter,  then  every- 
body is  to  blame.  If  it's  the  schools,  then 
there  aren't  many  who  can  really  pin- 
point the  blame,  for  the  schools  are 
turning  out  what  the  stations,  advertis- 
ers and  agencies  want. 

Whoever  is  to  blame,  a  word  of  ad- 
vice to  them,  one  which  can  be  absorbed 
by  everyone  in  the  broadcast  field.  Bet- 
ter teach  the  announcers  how  to  sell  a 
commercial.  Better  teach  them  that  there 
is  such  a  thing  as  rehearsal.  Better  teach 
them  that  regardless  of  the  program  rat- 
ing, the  advertiser  is  not  going  to  stick 
if  his  product  doesn't  sell.  And,  he 
would  like  to  have  a  local  announcer  do 
the  commercial  for  his  product  if  the 
announcer  will  see  fit  to  spend  some 
moments  reading  the  commercial  before 
it  goes  on  the  air,  trying  to  put  some  life 
into  it!  After  all,  it's  a  two-way  street. 
The  advertiser  wants  to  sell  his  product 
and  the  announcer  wants  to  sell  himself. 
They  can  both  make  money  when  the 
local  announcer  decides  that  he  can 
spend  some  time  on  commercials  and 
commercial  presentation. 

Trying  hard  not  to  use  the  following 
phrase  as  a  disclaimer,  because  it  isn't, 
I'd  like  to  say  that  all  announcers  aren't 
lousy  salesmen.  All  d.j.'s  aren't  inter- 
ested only  in  the  music  and  gimmicks  of 
the  airwaves.  All  announcers  aren't  in- 
terested only  in  whether  the  color  of 
their  shirt  is  okay  for  the  color  cameras. 
There  are  quite  a  few  who  still  work  at 
the  trade  they  have  chosen  and  quite  a 
few  local  announcers  who  are  doing  a 
tremendous  job. 


Robert  P.  Geary,  b.  Dec.  4,  1927,  Des  Moines.  Served 
in  Army  Infantry,  1945-1949;  captain  in  Army  Re- 
serve. B.S.  (speech),  Marquette  U.,  Milwaukee,  1953. 
Announcer  and  salesman,  WRAC  Racine,  Wis.,  1951- 
53.  Joined  William  H.  Weintraub  Agency,  June  1953. 
Was  traveling  radio-tv  producer  on  Blatz,  El  Producto 
and  La  Palina  accounts,  operating  in  Wisconsin,  Illi- 
nois and  Minnesota;  special  copywriter  on  Blatz  beer 
(radio-tv).  Moved  to  Mathisson  &  Assoc.,  September 
1954.  Timebuyer  and  radio-tv  producer-director  for  all 
accounts;  copywriter  for  Miller  High  Life  beer  broad- 
cast copy  and  local  accounts.  Married;  two  children. 


Broadcasting 


October  20,  1958    •    Page  117 


EDITORIAL 


Section  31 5's  Last  Lap 

EVERYONE  who  believes  that  broadcasting  does  or  should 
amount  to  anything  as  a  journalistic  force  will  cheer  the  U.  S. 
Supreme  Court's  decision  to  review  the  political  broadcasting  law. 

This  law  does  everything  that  a  law  governing  journalism  should 
not  do.  It  has  reduced  radio  and  television,  during  election  cam- 
paigns, to  the  status  of  communications  carriers  with  no  authority 
over  the  traffic  they  bear. 

As  long  as  it  remains  in  effect,  the  law  makes  the  broadcaster  the 
equal  of  the  Western  Union  messenger  or  the  switchboard  operator. 
It  prevents  him  from  becoming  the  equal  of  the  publisher  of  the 
smallest,  least  influential  newspaper  in  the  land. 

The  broadcasting  law,  which  is  Sec.  315  of  the  Communications 
Act,  requires  the  broadcaster  to  give  equal  opportunities  to  all 
political  candidates  for  a  given  office,  providing  he  has  given  op- 
portunity to  any,  and  prohibits  him  from  censoring — which  is  to 
say  editing — any  candidate's  speech. 

The  case  now  before  the  U.  S.  Supreme  Court  is  the  classic 
illustration  of  Section  315  in  action. 

WDAY-TV  Fargo,  N.  D.,  in  compliance  with  the  law,  sold  time 
to  an  independent  candidate  for  a  U.  S.  Senate  seat  after  it  had 
sold  like  time  to  the  Republican  and  Democratic  candidates. 

The  independent  was  a  political  nonentity.  By  stretching 
journalistic  fairness  to  its  limits,  North  Dakota  newspapers  were 
giving  him  an  occasional  inch.  Events  proved  the  superiority  of 
editorial  judgment  over  government  fiat  in  decisions  affecting  the 
dissemination  of  information.  The  independent  polled  937  votes  to 
his  Republican  opponent's  155,305  and  the  Democrat's  87,919. 

On  his  television  appearance  the  independent  made  a  speech 
which  contained  questionable  references.  Again  in  compliance  with 
the  law,  WDAY-TV  officials  did  not  censor  the  speech  despite  their 
awareness  of  its  dangers.  Their  reward  for  observing  the  law  was 
to  be  sued,  jointly  with  the  candidate,  for  $150,000  libel  damages. 

The  North  Dakota  Supreme  Court,  whose  decision  the  U.  S. 
Supreme  Court  has  now  agreed  to  review,  held  that  because  Section 
315  prohibited  the  station  from  censoring  the  speech,  it  implied 
immunity  for  the  station  from  libel  action. 

There  are  some  broadcasters  (and  some  lawyers)  who  approved 
that  decision. 

But,  at  best,  it  is  a  half-measure.  If  broadcasters  are  to  achieve 
journalistic  maturity,  the  North  Dakota  court's  interpretation 
should  not  be  allowed  to  stand.  The  larger  question  of  constitu- 
tionality of  Section  315  must  be  decided. 

If  broadcasting  is  immunized  from  libel  in  the  political  speeches 
it  broadcasts,  it  will  have  ceded  yet  another  responsibility  to  govern- 
ment. To  cede  responsibilities  willingly  to  others  is  the  surest  indi- 
cation of  unwillingness  to  grow  up. 

What  all  broadcasters  should  be  seeking  vigorously  is  the  oppor- 
tunity to  present  political  candidates  and  political  news  with  the 
freedom  enjoyed  by  other  media.  They  should  be  clamoring  to  be 
given  that  authority  and  the  responsibilities  that  go  with  it.  They 
should  be  volunteering  their  full  support  in  the  preparation  of  the 
Section  315  case  before  the  Supreme  Court. 

Uhf s  Struggle  for  Survival 

WHEN  CBS  threw  in  the  sponge  for  one  of  its  two  uhf  stations, 
it  did  the  expected,  if  not  the  inevitable.  Irrespective  of  what 
the  engineering  and  propogation  curves  may  show,  it  is  a  proven 
economic  fact  that  a  uhf  station  in  a  market  having  two  or  more 
vhf  stations — even  if  the  uhf  is  network-owned — cannot  make  a  go 
of  it  under  prevailing  conditions. 

But  this  is  not  to  say  that  uhf  is  doomed  everywhere.  In  those 
markets  where  uhf  competes  with  uhf  and  where  there  is  no  vhf 
penetration  from  more  than  one  station,  uhf  is  accepted  and  wel- 
comed. Where  there  is  no  vhf  penetration,  the  uhfs  fare  very  well. 

CBS  is  going  dark  with  ch.  18  WHCT-TV  Hartford  to  affiliate 
with  ch.  3  WTIC-TV.  It  is  continuing  operation  of  ch.  18  WXIX- 
TV  in  Milwaukee  where  there  is  an  available  vhf  operating  inde- 
pendently in  a  market  that  has  two  other  network  affiliated  vhfs. 
Thus  the  CBS  action  evened  the  count  with  NBC  which  on  Oct.  1 
closed  down  ch.  17  WBUF-TV  in  Buffalo  to  reaffiliate  with  ch.  2 
WGR-TV.  NBC  continues  with  its  ch.  30  WNBC  (TV)  Hartford- 
New  Britain.  Both  of  the  abandoned  uhf  stations  had  suffered 


"Good  news,  Boss.  This  article  says  quiz  shows  are  on  their  way  out." 

heavy  losses.  And  those  the  networks  are  continuing  to  operate 
are  not  financial  successes. 

The  FCC  staff  is  now  drawing  up  recommendations  on  tv  alloca- 
tions, involving  a  number  of  pending  deintermixture  proposals.  The 
administration  is  still  considering  appointment  of  a  high  level  com- 
mission to  appraise  the  whole  area  of  spectrum  allocations,  includ- 
ing military  as  well  as  civil  broadcasting  and  industrial  usage. 
Congress  at  the  next  session  is  pledged  to  consider  legislation  that 
would  activate  a  study  looking  toward  single  control  of  the  spectrum 
as  against  the  divided  authority  of  the  Executive  and  the  FCC. 

The  demand  for  spectrum  space  far  exceeds  the  supply  of  usable 
bands.  Next  to  the  minimal  requirements  of  national  defense  and 
safety  of  life  services,  broadcasting  services  should  have  priority. 
They  are  indispensable  to  the  public  service. 

It  has  been  evident  for  some  time  that  the  1952  "final"  allocations 
for  television  were  not  "optimum."  Mixing  of  uhf  and  vhf  markets 
has  not  proved  feasible.  We  do  not  profess  to  know  what  the  answer 
should  be.  We  do  know  that  it  is  not  to  be  found  in  putting  patches 
on  patches  on  the  existing  base  structure. 

A  long-range,  scientific  realignment  is  indicated — one  that  will 
do  least  violence  to  established  service  to  the  public  and  will  permit 
orderly  amortization  of  investments.  Broadcasters,  as  the  FCC's 
engineering  Commissioner  T.  A.  M.  Craven  recently  reminded, 
have  an  important  stake  in  this  overall  project  and  cannot  help 
themselves  by  what  he  called  "blind  resistance  in  the  face  of  tech- 
nological progress." 

Uhf  may  be  of  utmost  importance  in  television's  future.  Until 
realistic  answers  are  produced  by  proper  analysis  of  spectrum  use 
and  availability,  not  a  single  one  of  the  70  uhf  channels  should  be 
forfeited  or  abandoned. 

Joseph  Katz 

JOE  KATZ,  who  died  last  week  at  70,  came  close  to  being  the 
advertising  man's  advertising  man.  He  was  one  of  a  diminish- 
ing clan  who  helped  build  advertising  to  professional  status  against 
the  rugged  opposition  of  bureaucrats  and  do-gooders  who  contended 
it  belonged  to  the  era  of  medicine  shows  and  pitchmen. 

Mr.  Katz  won  acclaim  as  a  creative  copy  writer.  He  had  estab- 
lished his  agency  in  Baltimore  and  Baltimore  remained  his  home 
and  his  headquarters.  The  course  of  economic  events  dictated  the 
establishment  of  New  York  quarters  but  he  never  personally  made 
the  transition  to  Madison  Avenue. 

To  Joe  Katz  "people  were  more  important  than  things."  This 
philosophy  animated  his  business  and  personal  life.  He  hated  stuffed 
shirts  and  loved  the  little  guy.  His  philanthropies  were  many. 

Mr.  Katz  recognized  the  potency  of  radio  and  used  it  liberally  for 
his  accounts.  He  became  the  principal  owner  of  WWDC  Washing- 
ton 10  years  ago  and  recently  bought  WMBR  Jacksonville. 

The  Katz  billings  probably  never  hit  the  top  20.  They  probably 
could  have  if  he  had  chosen  to  follow  the  parade  to  Madison  Ave- 
nue. Being  essentially  a  creative  artist,  he  preferred  the  home  town 
and  the  common  touch.  It  achieved  for  him  more  than  worldly 
goods — the  respect  and  the  admiration  of  his  fellow  men. 


Page  118    •   October  20,  1958 


Broadcasting 


WSAZ-TV 

. . .  the  winner  in  every  race! 


HUNTINGTON-CHARLESTON.  W.  VA. 


25\  B_  a,  HBTWOHS 

AHUiated  wuh  Radio  Sianons 
WSAZ.  Huntington  6  WKAZ  Charlesion 

LAWRENCE  H.  ROGERS,  PRESIDENT 

C.  TOM  GARTEN.  V.P.  &  Commercial  Ma.ioger 


The  details  are  more  exciting  than  the  America's  Cup  Race 


Call  your  "KATZ"  Man! 


. . .  number  one  in  America's  37th  TV  market,  reports  Nielsen  *3 

Now  confirmed  and  certified  by  the  Nielsen  Coverage  Survey  #3,  is  the  clear-  cut  domination  by 
WSTV-TV  Channel  9  of  the  prime  Steubenville- Wheeling  television  market : 

•  over  200,000  more  TV  homes  covered  than  its  nearest  competitor    •  lowest  cost-per-thousand,  by  far 
•  highest  TV  set  coverage  in  all  total  Nielsen  survey  categories:  monthly,  weekly,  daily,  daytime  and  evening 

For  advertisers,  WSTV-TV  delivers  deepest  penetration  into  the  39  densely  populated  counties  comprising 
the  rich  Upper  Ohio  Valley  where  retail  sales  hit  $3,159,860,000.  And  only  WSTV-TV  offers  FREE 
"Shopper-Topper"  merchandising  service — "promotion  in  motion"  designed  to  move  food  store  products  in 
America's  Steel  and  Coal  Center.  For  more  details,  ask  for  our  new  "Shopper-Topper"  brochure. 


A  Member  of  the  Friendly  Group  Stations: 
KODE-TV,  WBOY-TV,  WSTV-TV 

52  Vanderbllt  Ave.,  211  Smithfield  St.,  Pittsburgh 
Represented  by  Avery-Knodel,  Inc. 


CHANNEL  9  •  STE U BE NVI LLE-WH EELI N6 

"Best  Buy  by  Any  Known  Source." 


I 


OCTOBER  27,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      B  U  S  I  N  E  S  S  W  E  E  K  L  Y      OF      TELEVISION      AND  RADIO 


More  stations  in  liquor  ad  courtship,  but  advertisers  are  shy 
Did  Supreme  Court  fluff  its  lines  in  remanding  deintermixtures? 
Rosy  report  to  NBC  affiliates:  billings  up,  bigger  shows  on  tap 
Cameras,  mikes  entirely  welcome  at  coming  Teel  murder  trial 


i  .~X 


Page  35 
Page  55 
Page  62 
Page  82 


EVERY  WEEK  IS  RATING  WEEK 


Dill1  DA  MR/I  I  MP 

R  U  ml  RH IV 1 IWI 1 II u 


Tj 


m 

mm 


UDDED 


IN  TELEVISION -WSPD  TV  IS  TOLEDO 


f  irl  Stores  Televisioix 


WSPD-TV  T  do   WJW-TV  Cleveland  WJBK-TV  Detroit  WAGA-TV  Atlanta 


local  scene 


CHANNEL  13  •  TOLEDO 
Represented  nationally  by  THE  KATZ  AGENCY 


"Casey"  Clark  and  the  WNAX  Lazy  Ranch  Boys,  Bob  Gibson,  the  Everly  Brothers  and  Evelyn  Harlene  make  with  the  music. 


Thousands  came  from  all  over  Big  Aggie  Land 

Hundreds  of  others  had  to  be  turned  away 


The  return  of  the  WNAX  Missouri  Valley  Barn  Bance 

was  a  rip-roaring  success! 


The  old-fashioned  Saturday  night  entertainment  habit  in  Big 
Aggie  Land  just  had  to  come  back.  Too  many  people  re- 
membered the  good  times  they  had  at  the  WNAX  Missouri 
Valley  Barn  Dance.  Live  country  music  returned  to  these 
happy  people  last  September  13.  And  what  a  success! 

Nearly  5,000  people  from  all  over  Big  Aggie  Land  got  seats 
for  the  Barn  Dance.  Hundreds  more  had  to  be  turned  away. 
They  came  to  see  and  hear  their  favorite  daytime  radio  en- 
tertainers in  person — "Casey"  Clark  and  the  WNAX  Lazy 
Ranch  Boys  with  Evelyn  Harlene,  plus  the  nationally  famous 
Everly  Brothers,  "Smiley"   Burnett  and   Bob  Gibson. 


Hundreds  of  thousands  of  people  in  Big  Aggie  Land  hear 
"Casey"  and  the  gang  every  day  over  WNAX-570.  And  now 
these  popular  entertainers  are  going  to  meet  their  fans  in 
person.  They'll  travel  the  length  and  breadth  of  Big  Aggie 
Land  to  bring  the  Missouri  Valley  Barn  Dance  to  a  different 
town  every  Saturday  night. 

This  is  one  of  the  ways  WNAX-570  earns  and  holds  one  of 
the  most  loyal  audiences  in  the  country.  The  kind  of  listening 
loyalty  that  pays  off  for  advertisers.  See  your  Katz  man. 


,„  WNAX-570  CBS  RADIO 

WJ    PROGRAMING  FOR  ADOLTS  OF  ALL  AGES 


0 


PEOPLES  BROADCASTING  CORPORATION 
Yankton,  South  Dakota — Sioux  City,  Iowa 


PEOPLES 
BROADCASTING  CORPORATION 
WGAR.    Cleveland,  Ohio 
WRFD.    Worlhinglor.,  Ohio 
WTTM.  Trenlon,  New  Jeriey 
WMMN.  Fairmoitl,  Weil  Virginia 
WNAX,    Yankton,  South  Dakoio 
KVTV.      Sioux  Cilr.  Iowa 


LONG 


on  selling 


WGAL-TV  makes  your  advertising  dollar  reach  farther 
at  less  cost.  Its  lower  cost  is  due  to  the  fact  that 
WGAL-TV's  mufti-city  coverage  costs  less  than  single- 
city  coverage.  Reach  more  for  your  advertising  dollar 
—on  pioneer  station  WGAL-TV.  Reach  Lancaster, 
Harrisburg,  York,  as  well  as  numerous  other  cities: 
Gettysburg,  Hanover,  Lebanon,  Chambersburg, 
Carlisle,  Lewistown,  etc.,  on  CHANNEL  8! 

•  1,040,465  households  •  942,661  TV  households 

•  3,691,785  people  •  $3%  billion  annual  retail  sales 

•  $62/3  billion  annual  income 

WGAL-TV 

LANCASTER,  PA. 

NBC  and  CBS 

STEINMAN  STATION  ■  Clair  McCollough,  Pres. 


AMERICA' 


lOth   TV  MARKET 


316,000  WATTS 


Representative:  The  MEEKER  Company,  Inc.  •  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


closed  circuit' 


RCA  SETTLEMENT  •  Consent  decree  in 
government's  patent  antitrust  suit  against 
RCA  is  in  offing;  may  be  made  public  this 
week.  Justice  Dept.  brought  civil  com- 
plaint against  RCA  in  November  1954, 
charged  RCA's  patent  practices  were 
monopolistic  and  in  restraint  of  trade. 
RCA  denied  allegations  in  March  1955 
and  case  has  been  pending  in  New  York 
federal  district  court  since.  Earlier  con- 
sent decree  in  1932  broke  up  so-called 
"radio  trust,"  required  dissolution  of  RCA- 
GE-Westinghouse-AT&T  combine,  and  in 
effect,  set  up  RCA  as  licensing  and  manu- 
facturing entity.  Philco  has  patent  suit 
pending  against  RCA. 

• 

Ray  L.  Stone,  media  buyer  at  Maxon's 
New  York  office,  has  been  exploring  fm 
situation  on  national  level.  He's  been  in 
discussions  with  NBC,  Westinghouse,  Tri- 
angle and  other  networks  and  station  group 
owners  sampling  opinion  on  acceptance 
of  fm  on  national  basis  for  advertisers. 
Mr.  Stone  believes  in  possibility  of  na- 
tional fm  networking  (particularly  seeks 
overall  research-program-promotion  data 
on  top  10  markets)  and  has  put  together 
some  data  on  fm  in  form  of  "presenta- 
tion." 

• 

KBET-TV  DEAL  •  Successful  bidder  for 
ch.  10  KBET-TV  Sacramento  (at  approxi- 
mately $4.5  million)  likely  will  be  Corin- 
thian Broadcasting  Co.  which  thereby  will 
acquire  its  fourth  vhf,  and  with  uhf  ch.  15 
WANE-TV  Fort  Wayne,  its  fifth  tv  outlet. 
Agreement  reportedly  was  reached  last 
week,  with  transaction  now  in  contract 
drafting  stage.  Station,  established  in  1955, 
is  licensed  to  Sacramento  Telecasters  Inc., 
of  which  William  Wright  and  sons  own 
201/2%,  John  H.  Schacht,  l5Vi%,  with 
balance  held  by  dozen  minority  stock- 
holders. Corinthian,  headed  by  C.  Wrede 
Petersmeyer,  is  subsidiary  of  J.  H.  Whit- 
ney &  Co.  and  operates  KOTV  (TV) 
Tulsa,  KGUL-TV  Houston,  WISH-AM- 
TV  Indianapolis  and  WANE-TV. 
• 

Negotiations  are  underway  whereby 
controlling  interest  in  ch.  7  WTRF-TV 
Wheeling  will  be  acquired  by  present  30% 
owner  Bloch-Harris  interests  from  News 
Publishing  Co.  of  West  Virginia,  and  Dix 
family  which  holds  newspaper  interests 
largely  in  Ohio.  Price  around  $1.8  million. 
Robert  W.  Ferguson,  executive  vice  presi- 
dent-general manager  and  owner  of  nearly 
8%,  will  retain  his  holdings  and  continue 
as  operating  head. 

• 

FUTURES  •  With  NBC  riding  high  under 
management  team  of  Bob  Sarnoff  and  Bob 
Kintner,  consideration  is  being  given  to 
promotion  of  two  younger  members  of  tv 
echelon  who  have  played  formidable  roles 
in  achievement  of  new  business,  new  pro- 
gramming  and  top  ratings.    Slated  for 


recognition,  probably  several  months 
hence,  are  Robert  F.  Lewine,  vice  presi- 
dent tv  network  programs,  and  Walter  D. 
Scott,  vice  president  tv  network  sales.  New 
slots  logically  would  be  executive  vice 
presidencies. 

• 

NBC  chimes,  trademark  since  aborning 
days  of  network  in  1926,  will  give  way 
soon  to  new  insigne  more  representative 
of  full  range  of  NBC's  activities  in  radio, 
television,  film  and  other  "family"  opera- 
tions. After  months  of  internal  considera- 
tion, new  trademark  soon  will  make  ap- 
pearance. For  color  programming,  NBC's 
famed  peacock  will  be  retained. 

• 

SOME  OTHER  DAY  •  Revised  FCC  re- 
newal forms,  including  changes  in  required 
program  and  commercial  announcements 
listings,  won't  be  out  this  month  as  ex- 
pected; Commission  had  proposal  before  it 
last  Wednesday,  passed  it  over  for  two 
weeks.  Among  other  reasons:  Comr.  John 
S.  Cross  asked  for  time  to  study  document. 
Incidentally,  FCC  action,  when  it  comes, 
will  be  in  form  of  Notice  of  Proposed 
Rule-Making — requiring  comments,  reply 
comments  and  possibly  oral  argument. 
That's  law.  This  may  mean  revised  form 
won't  become  effective  until  sometime  in 
1959. 

• 

Don't  be  surprised  if  Judge  Horace 
Stern,  retired  chief  justice  of  the  Penn- 
sylvania Supreme  Court,  is  given  other 
cases  to  hear  for  the  FCC.  Jurist,  who 
presided  over  Miami  ch.  10  rehearing  (rec- 
ord on  which  was  closed  last  Friday),  was 
appointed  regular  FCC  hearing  examiner 
last  August.  His  appointment  was  cleared 
with  Civil  Service  Commission  and  his 
position  is  the  same  as  any  of  other  14 
FCC  examiners.  He  is  Grade  15  ($12,770 
per  year). 

• 

MORE  FOR  THE  MONEY  •  While 
figures  haven't  been  disclosed,  fabulous 
success  of  British  commercial  television 
since  its  introduction  three  years  ago  is  ex- 
pected inevitably  to  lead  to  new  competi- 
tive commercial  service.  According  to  in- 
formed London  sources,  profit  figures, 
when  revealed,  will  be  so  startling  that 
Parliamentary  demand  is  bound  to  rise  for 
one  and  probably  two  competitive  services. 
Staid  British  Broadcasting  Corp.,  non- 
commercial state  monopoly  in  radio  but 
which  in  tv  has  been  given  terrific  lacing 
by  ITA  commercial  operations,  may  be 
confronted  with  alternative  of  going  com- 
mercial itself  or  facing  new  commercial 
tv  competition.  Heretofore,  BBC  has 
eschewed  commercialization  although  its 
various  publications  reap  rich  harvest  from 
advertising. 

e 

Dancer-F'tzgeraH-Sample  had  good 
news  for  its  employes  participating  in 


D-F-S'  profit-sharing  plan  (degree  of  eli- 
gibility dependent  on  years  of  service). 
Special  agency  luncheon  held  at  Roosevelt 
in  New  York  Wednesday  gave  out  news 
that  D-F-S  had  good  year,  reportedly  that 
share  of  profits  to  be  placed  in  employe 
profit-sharing  would  be  at  maximum  per- 
centage. Each  year,  D-F-S  holds  extended 
luncheon  meeting,  keeps  offices  manned 
by  skeleton  crew,  announces  what  em- 
ployes can  expect  in  way  of  company  con- 
tribution to  profit-sharing. 

• 

OUT  OF  UNIFORM  •  Chesterfield  cig- 
arette advertising  in  Steve  Canyon  to  series 
(NBC,  Sat.,  9-9:30  p.m.)  showing  Air 
Force  pilots  happily  puffing  away  at  spon- 
sor's product  has  had  Air  Force  public 
relations  in  swivet.  Fear  was  that  uni- 
formed actors  might  give  impression  Air 
Force  was  endorsing  cigarette  brand.  Some 
quick  liaison  ensued  between  Air  Force 
Secretary's  office  and  McCann-Erickson 
and  matter  was  worked  out  amicably.  So- 
lution: actors  will  puff  their  smokes  in 
mufti.  Change  will  take  place  in  few 
weeks,  after  current  batch  of  commercials 
are  run  off. 

• 

After  pulling  out  of  CBS-TV  as  sponsor 
of  planned  Mary  Martin  spectacular  and 
tossing  $400,000  into  spot  tv  [Advertisers 
&  Agencies,  Oct.  6],  GM's  Pontiac  Mo- 
tors Div.  apparently  has  changed  its  mind. 
It  will  also  sponsor  spectacular  this  Yule- 
tide,  though  not  on  CBS-TV.  With  specials 
already  set  for  other  months,  Pontiac  is 
about  to  sign  for  Dec.  21  NBC-TV  tele- 
cast of  Menotti's  "Amahl  and  the  Night 
Visitors,"  network's  annual  Christmas 
pageant.  MacManus,  John  &  Adams  Inc., 
Pontiac  agency,  says  it  will  stick  with  CBS- 
TV  for  Phil  Silvers'  one  shot  special  in 
January. 

• 

WINDY  CITY  •  Chicago  chapter  of 
American  Federation  of  Tv  &  Radio 
Artists  is  trying  to  reap  maximum  political 
mileage  out  of  complaint  to  FCC  and  Con- 
gress over  cancellation  of  local  live  shows. 
Handling  its  public  relations  is  Frank  Mc- 
Naughton,  former  Time-Life  Washington 
correspondent  and  formerly  on  staff  of 
Sen.  Paul  Douglas  (D-Ill.),  who  has  opened 
Chicago  office,  in  association  with 
Florence  Abrahamson  (former  AFTRA 
employee,  now  Mrs.  McNaughton). 
• 

While  AFTRA  complaint  over  NBC 
Chicago  programming  practices  may  not 
be  politically  inspired,  it's  not  surprising 
Democratic  politicos  have  hopped  on  un- 
ion bandwagon  with  gusto.  One  such  poli- 
tician with  known  influence  on  Chicago 
Mayor  Richard  J.  Daley's  office  is  state 
Sen.  William  J.  (Botsy)  Connors  (whose 
daughter  Dorsey's  local  show  was  dropped 
by  NBC's  WNBQ  [TV]). 


Broadcasting 


October  27,  1958    •    Page  5 


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MORE 

TOP 

MOVIES 


make  WAGA-TV 

ATLANTA'S 

live  channel  0  with 

MORE  SELLING  POWER 


In  Greater  Atlanta  and  58  surrounding  counties  WAGA-TV 
is  boosting  sales  and  ratings  with  powerful  new  program- 
ming that  includes  multi-million  dollar  purchases  of  732 
Warner  Brothers  first-run  films  and  hundreds  of  Screen 
Gems,  RKO,  UA  and  20th  Century  films  for  the  Early  Show 
at  5:30  PM  and  late  evening  Starlight  Movies. 
Also,  there's  more  news  coverage— more  modern  equip- 
ment— more  merchandising— and  more  market  coverage 
on  Atlanta's  live  Channel  5!  See  your  KATZ  man  today. 


WAGA-TV  Atlanta  WJW-TV  Cleveland  WJBK-TV  Detroit  WSPD-TV  Toledo 


THE  WEEK  IN  BRIEF 


Sequel  on  Liquor  Advertising — The  count  of  stations  willing 
to  accept  hard  liquor  accounts  is  up  to  four,  and  one  has  a 
brand  on  the  air.  Others,  unnamed,  indicate  they're  all  for  it, 
but  the  advertisers  haven't  yet  rushed  to  the  fore.  The  pros, 
and  cons,  are  crystallizing  their  positions.  Page  35. 

Spend  and  Gain,  "Save"  and  Lose. — That's  the  story  among 
beers  and  cigarettes  and  their  use  of  spot  television,  accord- 
ing to  new  study  prepared  by  Petry's  television  division.  An- 
alysis shows  spot  tv  increases  are  generally  followed  by  sales 
rises;  cutbacks  by  sales  declines.  Page  37. 


What  Broadcasters  Should  Know — Jerome  Feniger  of  Cun- 
ningham &  Walsh  tells  NAB  Boston  conference  that  many 
stations  are  not  doing  a  good  job  of  selling  their  brand 
names  on  Madison  Avenue.  Among  his  suggestions — pro- 
mote through  the  broadcasting  trade  press.  Page  70. 

Editorializing  Know-How — Illinois  broadcasters  call  for 
common-sense  understanding  of  the  editorializing  problem 
by  FCC,  Congress  and  other  government  officials.  Ask  easing 
of  rule  requiring  stations  to  "seek"  opposing  viewpoints. 
Page  71. 


The  Auto  Tv  Story — TvB  launches  new  weapon  for  mem- 
bers to  use  in  seeking  tv  allocations  from  auto  dealers.  Page 
38. 

Gribbin  Heads  Y&R — Succeeds  as  president  Sig  Larmon  who 
continues  as  board  chairman  and  becomes  chief  executive 
officer.  Three  new  executive  vice  presidents  appointed.  Page 
39. 

Network  Tv  Coin  in  Smokes  &  Auto — Ten  of  top  15  brands 
during  August  were  made  up  of  cigarettes  and  automobiles. 
Monthly  compilation  by  LNA-BAR  shows  Anacin  top  brand, 
Procter  &  Gamble  top  network  tv  advertiser  and  toiletries  lead- 
ing product  category.  Page  40. 

Outstanding  Public  Service — Edward  W.  Ebel,  General 
Foods  v.p.  and  chairman  of  Advertising  Council  radio-tv 
committee,  tells  council  luncheon  in  Hollywood  that  anti- 
recession campaign  was  stand-out  effort.  In  Chicago,  Theo- 
dore S.  Repplier,  president  of  Ad  Council,  reports  that  14 
billion  radio-tv  impressions  were  made  over  past  13  years 
on  behalf  of  safety.  Page  46. 

UA  on  the  Move — Acquires  AAP  control,  announces  new 
(its  fifth)  tv  series  and  blueprints  its  moves  for  national  sale 
as  well  as  syndication.  Page  54. 

Supreme  Court  Brings  Woe  to  Springfield  and  Peoria — 

Sends  deintermixture  cases  back  to  appeals  court  on  allega- 
tions of  improper  contacts  with  FCC  commissioners.  Move 
seen  as  potential  bellwether  in  possible  requirement  that  FCC 
reconsider  all  rule-making  proceedings  where  charges  of  wire- 
pulling are  involved.  Page  55. 


It's  Official — Paul  White  award  for  Canon  35  fight.  RTNDA 
protests  Soviet  expulsion  of  CBS  newsman  Niven,  deplores 
"rip  and  read"  stations  and  lauds  American  Bar  Assn.  for  re- 
evaluating equal  access  to  courtrooms.  New  Orleans  gets  '59 
convention.  Page  72. 

Am  Stereo  Unveiled — RCA  laboratories  discloses  "experi- 
mental" new  system  of  stereophonic  transmission  in  regular 
am  broadcast  band  using  one  transmitter,  single  receiver  with 
dual  speakers.  It's  hailed  as  biggest  thing  in  broadcasting  in 
30  years.  Other  radio-tv  developments  shown  NBC  affiliates, 
newsmen.  Page  77. 

Strong  Champion  for  Court  Access — Trial  of  Mrs.  Connie 
Nicholas  in  Teel  murder  case  will  be  open  to  radio-tv,  says 
Criminal  Court  Judge  Saul  I.  Rabb,  who  will  preside  over 
much-publicized  proceedings  in  Indiana.  Page  82. 

Aladdin's  Lamp — Chinese  Communists  flood  neutral  Asia 
with  kerosene-burning  lamps  that  generate  sufficient  power 
to  operate  low-wattage  medium  and  shortwave  radios.  Exclu- 
sive tv  report  will  be  made  this  Sunday  (Nov.  2)  by  CBS 
News.  Page  94. 


Tv  Dollar's  Worth — Prudential  Insurance 
Co.  of  America  gets  solid  worth  from  its  tele- 
vision budget  by  exploiting  such  prestige 
shows  as  Twentieth  Century  in  the  school 
and  community,  says  H.  L.  McClinton,  presi- 
dent of  Prudential's  agency,  Reach,  McClin- 
ton &  Co.  The  air-media  veteran  maps  the 
Prudential  approach  in  Monday  Memo. 
Page  115. 


Daytimers  Ask  Reconsideration — DBA  asks  FCC  change 
of  heart  on  denial  of  extended  hours  or  modified  version  of 
original  proposal.  Page  61. 

NBC-TV  Affiliates  Convention. — Network  officials  sound 
confident,  affiliates  look  contented  as  NBC  leaders  recount 
progress  and  plans  in  drive  for  No.  1  place  among  networks. 
Page  62.  Board  chairman  Robert  W.  Sarnoff  calls  for  unity 
between  affiliates  and  networks.  Page  66.  A  hassle  develops 
over  ABC-TV's  new-season  program  ratings  ads.  Page  68. 

NBC  Radio  Affiliates  Convention. — Plans  for  new  program- 
ming, reports  of  increased  sales  among  highlights  of  annual 
meeting.  New  "Audio  Documentary"  programs  may  run  30  to 
40  hours,  spread  out  over  month  of  evening  broadcasting. 
Page  64. 

Northwest's  Affiliate  Passage — In  wake  of  NBC  switch  to 
KING-TV  in  Seattle,  ABC-TV  announces  affiliation  with 
KOMO-TV.  Page  68. 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  37 

AT  DEADLINE    9 

AWARDS    90 

BUSINESS  BRIEFLY    39 

CHANGING  HANDS    88 

CLOSED  CIRCUIT    5 

COLORCASTING    46 

EDITORIALS   116 

FILM    54 

FOR  THE  RECORD   104 

GOVERNMENT   55 

IN  PUBLIC  INTEREST    30 

IN  REVIEW    15 

INTERNATIONAL    94 

LEAD  STORY    35 

MANUFACTURING    77 

MONDAY  MEMO   115 


NETWORKS    62 

OPEN  MIKE    22 

OUR  RESPECTS    24 

PEOPLE    96 

PERSONNEL  RELATIONS    92 

PROFESSIONAL  SERVICES    81 

PROGRAMS  &  PROMOTIONS  .101 

RATINGS   43 

STATIONS    82 

TRADE  ASSNS   70 

UPCOMING   113 


m 


Broadcasting 


October  27,  1958   •    Page  7 


* 


* 


* 

> 


* 


* 


Large  audiences  reduce  per  unit  cost  when 
the  rate  card  is  right.* 

Top  talent  is  harder  come  by,  but  it  brings 
more  salesmanship  to  that  audience.** 

Maximum  buyership  is  produced  by  keeping 
a  family  audience  listening.*** 

These  are  the  costly  extras  that  make  the 
difference  in  product  exposure  —  in  product 
sales.  *  *  *  * 

*It  is  right  on  Bartell  Family  Radio. 

**No  finer  talent  in  America  than  on  Bartell 
Family  Radio. 

***Bartell  audiences  are  kept  alert,  responsive 
by  the  wonderful  games  for  family  fun  —  a 
built-in  result  producer. 

****Products  which  depend  upon  volume  sales 
depend  upon  Bartell  Family  Radio. 


MORE  PEOPLE 
LOWER  COST 


1 


BARTELL 

rnmuv 

RHDIO 

COAST  TO  COAST 


D 

km 

3 

r 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 

Sold  Nationally  by  ADAM  YOUNG  INC. 


Page  8    •    October  27,  1958 


Broadcasting 


at  deadline 


IT'S  ALL  IN  HOW  YOU  LOOK  AT  IT, 
TRENDEX  SAYS  OF  RATINGS  HASSLE 


Trendex  moved  late  Friday  to  clarify  and 
if  possible  settle  hassle  that  had  developed 
between  ABC-TV  and  NBC-TV  over  ads 
taken  to  promote  new  fall  season  ratings 
(story  on  page  68). 

Trendex  statement  said  that  while  its 
own  findings  for  one  period  are  comparable 
with  those  for  another  period,  published 
claims  differ  because  networks  use  different 
parts  of  Trendex  report — that  ABC  used 
all  commercial  programs  between  7:30  and 
10:30  p.m.  except  religious  programs;  NBC 
used  all  Trendex  data  for  that  period  in- 
cluding sustainers  and  where  no  network 
program  was  scheduled,  20-city  time  period 
ratings  reflecting  local  programming;  CBS 
included  all  commercial  programs  between 
6  and  11  p.m.  Thus,  Trendex  said,  data 
shown  in  these  ads  are  not  comparable. 

"We  feel  that  confusion  can  result  from 
these  apparent  conflicting  claims  and  sug- 
gest that  careful  attention  be  given  to  por- 
tions of  the  Trendex  findings  upon  which 
each  is  based,"  statement  concluded. 

Trendex  move  came  at  end  of  day  in 
which  ABC-NBC  hassle  over  program 
rating  ads  generated  new  heat:  (1)  NBC-TV 
took  full-page  newspaper  ad  claiming  day- 
time leadership  in  latest  multi-city  Trendex 
and  also  reprinted  portions  of  earlier 
Trendex  letter  saying  ABC-TV  had  used 
"inexcusable"  tactic  in  one  ad  (see  early 
story),  and  (2)  ABC-TV  issued  statement 
challenging  position  taken  earlier  by  Tren- 
dex and  also  charging  NBC  ad  included 
local  programming  of  ABC  affiliates  and 
also  network  sustainers  in  ABC-TV's 
ratings. 

NBC-TV  ad  said  for  week  ended  Oct. 
17,  in  daytime  periods  where  all  three  net- 
works compete  directly,  NBC  led  second 
network  by  1 1  %  and  third  network  by 
61%.  Without  referring  by  name  to  ABC- 
TV's  new  "Operation  Daybreak"  daytime 
project,  ad  also  said  Trendex  figures  show 
that  "in  those  seven  periods  where  the 
third  network  has  introduced  new  daytime 
programs  for  the  first  time,  NBC  has  in- 
creased to  40%  its  share  of  total  audience, 
leading  the  second  network  by  17%  and 
the  third  by  over  200%.  (The  third  net- 
work's new  programs  lost  49%  of  the 
audience  share  previously  built  up  by  their 
affiliates  locally.)" 

ABC-TV  statement  by  Donald  W.  Coyle, 
vice  president  for  research  and  sales  de- 
velopment, challenged  Trendex  and  NBC- 
TV  contention  that  Trendex  regular  Oct. 
1-7  nighttime  measurement  and  special  Oct. 
8-14  nighttime  study  for  NBC-TV  are 
"comparable."   By   getting   Oct.    14  into 


period,  he  said,  NBC  got  benefit  of  one 
special  program  that  made  entire  Oct.  8-14 
week  results  show  "reversal  of  standings 
from  the  period  of  Oct.  7-13."  Mr.  Coyle 
continued: 

"NBC,  unlike  ABC,  included  in  its  ad 
Trendex  information  reflecting  sustaining 
programs  and  local  programs  of  local  ABC 
affiliates.  ABC's  ad  was  confined  to  com- 
mercial network  shows." 

To  ABC  contention  that  NBC  choice  of 
rating  week  enabled  it  to  get  benefit  of 
one  high-rated  special,  NBC-TV  spokesman 
countered  that  ABC-TV  had  Bing  Crosby 
debut  in  rating  week  it  used  and  that  CBS- 
TV  had  advantage  of  Desi-Lucy  special. 

Both  NBC  ad  and  Mr.  Coyle's  statement 
ended  on  somewhat  more  amiable  note, 
both  pointing  out  that  important  thing  is 
that  tv  audiences  are  increasing.  NBC  had 
one  more  barb  for  ABC,  saying  that  "with 
NBC  and  CBS  in  a  neck-and-neck  race  for 
audience  supremacy,"  public  is  "in  for  the 
most  rewarding,  most  satisfying  season  of 
viewing  in  television's  history."  Mr.  Coyle 
said  ratings  are  "guides,  not  gods,"  and 
that  long  view  shows  not  only  that  audiences 
are  bigger  but  that  "television  networks  are 
closer  together  than  ever  before." 

Another  ABC  spokesman  meanwhile  told 
Broadcasting  that  "we  have  not  cancelled 
Trendex,"  as  reports  speculated  might  hap- 
pen. Spokesman  declined  comment  on  what 
action,  if  any,  might  be  taken  in  future. 


QUIZ  QUIZ 

On  New  York's  tv  ad  row,  quiz 
game  was  being  played  Friday  by  two 
advertisers  and  network.  Question: 
What's  going  to  replace  The  $64,000 
Question  Sunday  night  on  CBS-TV? 
There  was  a  "flood"  of  answers,  rang- 
ing from  flicker  of  hope  for  Keep 
Talking  to  faint  glimmer  for  Richard 
Diamond,  Private  Eye.  Revlon  and 
P.  Lorillard  Tobacco,  co-sponsors  of 
Question,  figured  in  talks  with  CBS- 
TV,  but  as  of  Friday  there  was  no 
decisive  word  on  when  Question 
would  go  off.  Revlon,  meantime, 
sought  to  co-sponsor  Arthur  Murray 
Party  Mondays  on  NBC-TV  with 
Lorillard,  but  Pharmaceuticals  claimed 
it  was  already  set  as  co-sponsor  (Lor- 
illard apparently  had  been  reluctant 
to  share  its  sponsorship  with  drug 
product  firm  but  latter  says  it  will  be 
sponsor  on  the  show) . 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  37. 


HEAVY-SPENDING  SCOT  •  Minnesota 
Mining  &  Mfg.  Co.  will  spend  more  than 
half  million  dollars  to  promote  line  of 
"Scotch"  brand  Christmas  ribbons  and  tapes 
via  MacManus,  John  &  Adams  Inc.  in  ad- 
dition to  Nov.  30  ABC-TV  spectacular 
based  on  "Peter  and  the  Wolf."  3M  is  plan- 
ning 100-market  tv  spot  campaign  plus  par- 
ticipations in  six  NTA  Film  Network  shows 
in  115  markets. 

BACK  AGAIN  TO  MBS  •  In  its  first  use 
of  Mutual  in  six  years,  Christmas  Club  A 
Corp.,  N.  Y.,  originator  of  Christmas  Club 
Savings  Plan,  is  launching  saturation  cam- 
paign for  four  weeks,  starting  in  mid-No- 
vember. Advertiser,  on  behalf  of  more  than 
7,000  financial  institutions  in  plan,  has 
bought  10  five-minute  MBS  newscasts  per 
week,  urging  listeners  to  renew  with  Christ- 
mas Club.  In  recent  years  company  has 
used  spot  radio-tv.  Agency:  Brooke,  Smith, 
French  &  Dorrance,  N.  Y. 

IKE  ON  ABC-TV  •  Republican  National 
Committee  and  National  Citizen's  Com- 
mittee for  Eisenhower-Nixon  buying  8-8:30 
p.m.  tonight  (Monday)  on  ABC-TV  to  pre- 
sent President  Eisenhower  in  political  ad- 
dress. Agency:  BBDO,  N.  Y. 


Editorials  Good  for  Stations, 
Bad  for  Networks — NBC 

Trend  toward  more  editorializing  by  sta- 
tions is  good,  but  on  network  level  situa- 
tion is  "different,"  Robert  W.  Sarnoff,  NBC 
board  chairman,  told  news  conference  Fri- 
day. Asked  whether  trend  would  develop 
enough  for  NBC  to  take  political  stand  in 
1960,  he  said  political  position  would  be 
ultimate  in  editorializing  but  that  he  could 
think  of  nothing  worse  for  a  network  to  do. 

He  pointed  out  that  only  way  for  any 
network  to  express  its  views  is  through  its 
affiliates,  that  many  affiliates  might  disagree 
with  network  stand,  which  would  make  for 
"peculiar"  situation  at  best  and  which  prob- 
ably would  mean  those  affiliates  wouldn't 
carry  network  editorial  anyway.  He  also 
raised  question  of  what  would  result  if  all 
three  tv  networks  endorsed  same  political 
candidate. 

Mr.  Sarnoff  fielded  questions  over  broad 
range  of  subjects  in  more  than  hour's  ses- 
sion with  some  50-75  leading  newspaper 
radio-tv  editors  who  were  NBC's  guests  in 
New  York  last  week. 


Broadcasting 


October  27,  1958    •    Page  9 


PEOPLE 


at  deadline 


NBC-TV  Affiliates  Name  Harris; 
Harvey  Re-elected  for  Radio 

Jack  Harris,  KPRC-TV  Houston,  elected 
chairman  of  NBC-TV  Affiliates  Board  of 
Delegates  Friday  morning  at  windup  ses- 
sion of  affiliates'  annual  convention  in  New 
York  (story  page  62). 

George  Harvey,  WFLA  Tampa,  was  re- 
elected chairman  of  NBC  Radio  Affiliates 
Executive  Committee  in  separate  session. 

Mr.  Harris  succeeds  Walter  Damm,  for- 
mer operating  head  of  WTMJ-TV  Milwau- 
kee, now  retired.  Mr.  Damm,  who  has 
headed  tv  affiliates  group  since  its  inception, 
was  honored  by  fellow  affiliates  with  an- 
nouncement at  dinner  Thursday  night  that 
they  were  presenting  him  with  22-foot 
"Century  Raven"  boat  for  his  leadership 
and  contributions  in  affiliate  affairs.  Har- 
old Hough,  WBAP-TV  Fort  Worth,  made 
presentation. 

Edwin  K.  Wheeler,  WWJ-TV  Detroit,  was 
named  to  succeed  Mr.  Harris  as  board  of 
delegates  vice  chairman  representing  basic 
affiliates,  and  three  new  members  were 
named:  Harold  See,  KRON-TV  San  Fran- 
cisco; Lawrence  H.  Rogers  II,  WSAZ-TV 
Huntington,  W.  Va.,  and  Harold  Grams, 
KSD-TV  St.  Louis.  Other  officers  and  mem- 
bers: Harold  Essex,  WSJS-TV  Winston- 
Salem,  vice  chairman  (optionals) ;  Harold 
Stuart,  KVOO-TV  Tulsa,  secretary-treas- 
urer, and  Richard  O.  Dunning,  KHQ-TV 
Spokane,  Joseph  Bryant,  WCBD-TV  Lub- 
bock and  Robert  Ferguson,  WTRF-TV 
Wheeling,  W.  Va. 

On  radio  affiliates  executive  committee, 
in  addition  to  Chairman  Harvey,  Douglas 
Manship  of  WJBO  Baton  Rouge,  La.,  was 
re-elected  secretary-treasurer.  Other  mem- 
bers: David  M.  Baltimore,  WBRE  Wilkes- 
Barre;  William  Grant,  KOA  Denver;  Har- 
old Hough,  WABP  Fort  Worth;  Willard 
Schroeder,  WOOD  Grand  Rapids;  Frank 
Gaither,  WSB  Atlanta;  Ralph  Evans,  WOC 
Davenport,  Iowa,  and  Willium  E.  Goetz, 
KFSD  San  Diego.  Messrs.  Gaither,  Evans 
and  Goetz  are  new  members. 

Garroway  Resting  After  Collapse 

NBC-TV  personality  Dave  Garroway 
Friday  was  reported  "resting  comfortably" 
in  New  York's  Mt.  Sinai  Hospital  after  he 
collapsed  on  set  of  Today  Thursday  at 
6:45  a.m. — prior  to  going  on  air.  Mr.  Gar- 
roway, NBC  said,  "was  completely  ex- 
hausted" and  would  remain  in  hospital 
through  end  of  this  week.  Show  will  con- 
tinue without  substitute  star,  will  be  handled 
by  regular  cast — Jack  Lescoulie,  Frank 
Blair,  Betsy  Palmer  and  Charles  Van  Doren. 

Radio,  Tv  Set  Shipments  Down 

Shipments  of  radio  and  tv  sets  from 
factories  to  dealers  for  first  eight  months 


DOUBLE  TAKE 

"Nobody  asked  us,  so  we  didn't 
volunteer  an  explanation,"  said  of- 
ficials at  Gardner  Adv.,  St.  Louis-New 
York,  late  last  week.  They  were  talking 
about  charges  by  several  tv  critics  that 
Gardner  (for  Ralston  Purina)  had  slot- 
ted what  was  supposed  to  be  summer 
re-run  as  premiere  show  in  new 
Rifleman  series  on  ABC-TV.  Gardner 
admitted  that  first  Chuck  Connors 
film  had  received  earlier  exposure  on 
Zane  Grey  Theatre,  but  said  this  was 
"test"  of  viewer  reaction;  apparently 
there  were  enough  viewers  second 
time  to  provide  satisfactory  rating. 
Gardner  also  said  that  use  of  this  epi- 
sode was  necessary  to  set  mood,  theme 
and  characterization  of  subsequent 
Rifleman  plots. 


of  1958  are  under  last  year's  figures,  ac- 
cording to  Electronic  Industries  Assn.  Radio 
shipments  totaled  4,229,576  for  eight 
months  of  current  year  compared  to  4,- 
788,006  in  same  1957  period.  Radio  ship- 
ments do  not  include  auto  sets.  Tv  ship- 
ments for  eight-month  period  totaled  2,- 
835,045  sets  compared  to  3,460,100  in 
same  period  last  year. 

Fellows  Defends  Liquor  Stand 

NAB's  opposition  to  liquor  advertising 
on  broadcast  facilities  "is  in  the  best  in- 
terest of  the  public  and  broadcasters  and 
the  wisdom  of  this  policy  has  stood  the 
test  of  time,"  NAB  President  Harold  E. 
Fellows  said  Friday  (Oct.  24)  in  letter  to 
Francis  M.  Kadow,  WOMT  Manitowoc, 
Wis.  Mr.  Kadow  resigned  from  NAB  after 
criticism  of  his  announced  policy  of  ac- 
cepting liquor  accounts  (see  page  35). 

NAB's  policy  "has  been  reiterated  again 
and  again  by  the  board  of  directors,"  Mr. 
Fellows  wrote.  He  said  Distilled  Spirits 
Institute  agrees  with  NAB's  opposition  to 
liquor  advertising. 

RCA:  Gross  Up,  Net  Down 

Sales  of  products  and  services  of  RCA 
and  its  subsidiaries  for  third  quarter  of 
1958  rose  to  $292,199,000  from  $288,677,- 
000  in  corresponding  period  of  1957,  it  is 
being  announced  today  (Oct.  27)  by  David 
Sarnoff,  RCA  board  chairman,  and  John 
L.  Burns,  president.  RCA  earnings  after 
provision  for  federal  income  taxes  were 
listed  at  $6,254,000  for  1958  third  quarter 
and  $8,009,000  for  1957  period.  Sales  and 
earnings  for  first  nine  months  of  1958  were 
reported  at  $834,753,000  and  $19,787,000, 
as  against  $853,667,000  and  $28,320,000 
for  corresponding  period  last  year. 


JOHN  L.  BEERS,  formerly  sales  promotion 
manager  of  Chrysler  Corp.,  Detroit,  ap- 
pointed central  division  manager  of  Theatre 
Network  Television  Inc.,  N.  Y.,  closed-cir- 
cuit company,  headquartering  in  Detroit. 

HARRY  REESE  JR.,  previously  assistant 
manager,  nuclear  power  department,  Cur- 
tiss-Wright,  Wood-Ridge,  N.  J.,  named  man- 
ager, atomic  energy  services  of  RCA  Serv- 
ice Co.,  Camden,  N.  J. 

ROBERT  L.  FRIEDMAN,  formerly  with 
sales  staff  of  Universal  Pictures,  N.  Y.,  to 
NTA  Pictures  Inc.,  N.  Y.,  as  manager  of 
mid-Atlantic  division  in  Washington. 

STUART  H.  GOLDSBOROUGH,  formerly 
district  sales  manager  of  ITV  Inc.,  N.  Y., 
closed-circuit  tv  company,  named  account 
executive  in  Washington,  D.  C,  office  of 
Telestar  Films  Inc.,  N.  Y.,  tv  film  distribu- 
tor, and  THOMAS  E.  MATTHEWS  JR., 
account  supervisor  of  D'Arcy  Adv.,  St. 
Louis,  appointed  account  executive  in  Tele- 
star's  St.  Louis  office. 


Five  Made  VP's  at  NL&B 

Election  of  five  new  vice  presidents  at 
Needham,  Louis  &  Brorby,  Chicago,  an- 
nounced Friday  (Oct.  24)  by  Maurice  Need- 
ham,  president.  John  F.  Whalley,  previously 
controller,  business  manager  and  operations 
director  at  NBC  Central  Div.,  named  finan- 
cial vice  president,  joining  agency  Nov.  3. 
Others  named:  Charles  D.  Ewart,  account 
executive;  Richard  H.  Needham,  account 
executive  and  personnel  director;  George 
W.  Oliver  and  Robert  F.  Steinhoff,  ac- 
count executives  and  supervisors.  Mr.  Whal- 
ley, with  NBC  28  years,  succeeds  Max  D. 
Anwyl,  resigned  to  enter  private  business. 

Three  Accounts  on  Move 

New  round  of  advertiser  shifts  underway 
Friday  (Oct.  24)  included  Brown  &  William- 
son Tobacco's  du  Maurier  cigarettes  to 
Ted  Bates;  Chun-Wong  Inc.  (frozen  Chi- 
nese foods)  to  Compton  (Los  Angeles  of- 
fice), and  Equitable  Life  Assurance  So- 
ciety of  U.  S.  to  Foote,  Cone  &  Belding. 
Bates  already  has  Viceroy  and  Kool,  both 
B&W  products.  Du  Maurier,  which  has 
used  spot  radio,  formerly  was  serviced  by 
Erwin  Wasey,  Ruthrauff  &  Ryan.  Equitable, 
billing  $2-3  million  but  not  broadcast  user, 
was  with  Kenyon  &  Eckhardt,  moves  to 
new  agency  Feb.  1,  1959.  Chun-Wong  had 
been  handled  by  Mottl  &  Siteman,  Los 
Angeles. 

KFMU  (FM)  Sold  for  $100,000 

KFMU  (FM)  Los  Angeles  sold  by  Brazy 
Broadcasting  Co.  to  Sherrill  Corwin  for 
$100,000.  Background  music  service  not 
included.  Mr.  Corwin's  other  interests: 
KBAY-AM-FM-TV  San  Francisco,  KFMX 
(FM)  and  KEZY  (TV)  San  Diego,  KPAX 
(FM)  San  Bernardino,  fm  station  in  Santa 
Barbara  and  11%  of  KPRO  Riverside. 
KREO  Indio,  KROP  Brawley  and  KYOR 
Blythe,  all  California.  KFMU  operates  on 
97.1  mc  with  58  kw. 


Page  10    •     October  27,  1958 


Broadcasting 


Not  everyone  listens  to  KBIG.  And  frankly,  we 
rather  enjoy  this  distinction.  KBIG  is  interested 
in  reaching  only  a  stable,  mature  audience... 
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234  Southern  California  communities. 

KBIG  appeals  to  a  convincible  audience  with  the 
ability  to  buy  your  product. 

This  is  an  irresistible  value  in  profitable  radio  coverage 
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Santa  Barbara 


National  Representatives:  WEED  &  COMPANY 


©1968  John  Poole  Broadcasting  Co.,  Inc.,  Los  Angeles,  Calif. 


For  LOCAL  Sponsorship —Never  Before  Such  GUEST 

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Represented  Nationally  by 
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AN  EVENING  WITH 
FRED  ASTAIRE 

Effortlessly  and  brilliantly,  Fred  Astaire 
demonstrated  on  his  Oct.  17  special  the 
difference  between  amateur  and  profes- 
sional, artisan  and  artist,  apprentice  and 
master  craftsman  in  the  field  of  dance. 

From  the  opening  number,  in  which  Mr. 
Astaire  molded  his  company  into  varying 
rhythms  like  a  sculptor,  to  the  climax  of 
"St.  James  Infirmary,"  for  which  trumpeter 
Jonah  Jones  sang  and  played  the  back- 
ground for  le  maitre  and  his  lovely  shadow, 
Miss  Barrie  Chase,  each  number  reflected 
the  taste  and  precision  characteristic  of  an 
Astaire  production.  Only  the  finale,  "It's  A 
Lovely  Day,"  was  a  disappointment  as  the 
star  attempted  to  prove  that  he  could  sing 
and  dance  simultaneously  and  failed. 

In  a  medium  where  deliberate  blandness 
is  an  inflexible  rule,  the  variety  and  imag- 
ination of  An  Evening  With  Fred  Astaire 
were  intoxicating.  The  music  of  David  Rose 
played  no  little  part  in  the  excellence  of 
the  show,  particularly  in  his  original  "Man 
With  the  Blues,"  the  number's  haunting 
melancholy  blending  beautifully  with  the 
demi-ballet  of  Astaire  and  his  company. 

Somewhere  in  the  middle  of  this  delight- 
ful show,  a  question  materialized:  Where 
has  the  dance  been?  Since  the  days  of  Sid 
Caesar  and  his  Show  of  Shows,  dancers  have 
been  limited  to  brief  spots  on  Ed  Sullivan's 
vaudeville  grab-bag  and  opening  whirls  on 
the  Jackie  Gleason  Show.  Mr.  Astaire,  Miss 
Chase,  the  entire  troupe  pointed  up  vividly 
what  the  viewer  has  been  deprived  of  for 
too  many  years. 

Production  costs:  Approximately  $215,000. 

Sponsored  by  Chrysler  Corp.  through  Leo 
Burnett  Co.,  Chicago,  on  NBC-TV  in 
color  and  black-and-white,  Oct.  17,  9-10 
p.m.  EST. 

Produced  by  Ava  Productions  Inc.;  produ- 
cer-director: Alan  Yorkin;  choreographer: 
Hermes  Pan;  music  director:  David  Rose; 
special  material:  Herbert  Baker. 

GINGER  ROGERS  SHOW 

The  Ginger  Rogers  Show  on  CBS-TV 
Oct.  15  glided  smoothly  along  in  an  aura 
of  sentimentalism  created  by  the  skillful 
blending  of  talents  of  stars  Ginger  Rogers 
and  Ray  Bolger,  singing  and  dancing  to 
nearly  a  dozen  all-time  favorite  songs,  with 
guest  stars  The  Ritz  Brothers  providing 
their  completely  daffy  brand  of  comedy. 

After  her  opening  dance  number,  Miss 
Rogers  announced  that  this  is  a  "fixed  va- 
riety show"  .  .  .  fixed  in  the  sense  of  serv- 
ing "just  entertainment."  What  followed 
was  outstanding  entertainment. 

No  talent  was  wasted  in  this  imaginative 
hour-long  variety  show,  telecast  live  from 
Hollywood's  Television  City.  With  Nelson 
Riddle's  sparkling  orchestrations,  effective 
settings,  excellent  writing  and  sophisticated 
Pontiac  commercials,  Miss  Rogers'  show 
reflected  her  glamor  throughout. 

Production  costs:  Approximately  $200,000. 
Sponsored  by  Pontiac  Div.  of  General  Mo- 
tors through  MacManus,  Johns  &  Adams 


on  CBS-TV  Wednesday  Oct.  15,  10-11 
p.m.  EST. 

Producer:  Bob  Banner  for  Bob  Banner  Pro- 
ductions Inc.;  directors:  Mr.  Banner,  Julio 
Di  Benedetto;  musical  director:  Nelson 
Riddle;  dance  director:  Nick  Castle; 
writer:  Joe  Stein;  art  director:  Robert  Ty- 
ler Lee;  set  decorator:  Buck  Henshaw; 
associate  director:  Joe  Hamilton;  costume 
designer:  George  Whitaker;  lighting  di- 
rector: Leard  Davis;  technical  director: 
Bob  Colvin. 

BAT  MASTERSON 

The  West's  fastest  gun  must  have  be- 
longed to  Bat  Masterson.  How  else  could 
he  have  sported  those  fancy  duds — derby 
hat,  gold-headed  cane,  etc.— and  lived.  That 
was  more  of  an  invitation  to  disaster  than 
ordering  sarsaparilla  at  the  saloon. 

In  the  series  opener,  Mr.  Masterson, 
dressed  to  kill,  comes  to  Tombstone  to  help 
a  shy,  retiring  friend  run  a  gambling  joint 
on  which  the  proprietor  of  the  town's  com- 
peting gambling  house  is  putting  the  screws. 

In  what  may  be  a  tv  first,  alternate  end- 
ings were  presented.  Both  involved  a  winner- 
take-all  card  game  between  Mr.  Masterson 
and  the  villain;  one  was  described  as  the 
actual  historical  sequence. 

Bat  Masterson  is  an  interesting  character, 
ably  played  by  Gene  Barry.  He  is  on  the 
side  of  right  but  his  non-conformist  person- 
ality and  rather  heavy-handed  methods 
sometimes  alienate  men  on  both  sides  of 
the  fence.  (Not  so  with  women.)  Plenty  of 
opportunity  for  psychological  overtones 
here. 

Production  costs:  Approximately  $42,000. 

Sponsored  by  Kraft  Foods  Div.  and  Seal- 
test  Div.  of  National  Dairy  Products 
Corp.,  through  J.  Walter  Thompson  and 
N.  W.  Ayer  &  Son,  respectively,  on  NBC- 
TV  Wednesday  9:30-10  p.m.  EST. 
Started  Oct.  8. 

Producers:  Frank  Pittman,  Andy  White;  di- 
rector of  premiere:  Walter  Doniger;  as- 
sistant director:  Bert  Glazer;  director  of 
photography:  Glen  MacWilliams;  set  de- 
signer: Robert  Kinoshita;  editorial  super- 
visor: Donald  Tait;  film  editor:  James  E. 
Smith.  Filmed  by  Ziv  Television  Pro- 
grams Inc. 

SMALL  WORLD 

The  first  two  Sunday  installments  of  this 
CBS-TV  series  proved  that  patience  is  a 
virtue.  The  initial  Small  World  program 
was  merely  a  good  try;  the  second  was  a 
joy  to  behold. 

The  ingredients  in  Small  World  are  at 
once  both  simple  and  sophisticated.  There  is 
the  wonderfully  imaginative  program  con- 
cept: a  four-way,  short-wave  and  telephone 
conversation  crossing  continents  and  span- 
ning thousands  of  miles  while  separate 
camera  crews  record  the  faces  of  the  con- 
versationalists at  four  locations. 

On  the  first  Small  World  edition,  guests 
were  Prime  Minister  Jawaharlal  Nehru  in 
New  Delhi,  novelist  Aldous  Huxley  in  Italy, 
and  politician  Thomas  E.  Dewey  in  Maine. 
The  topics  discussed  were  timely  and  im- 
portant, but  the  show  just  didn't  get  off 
the  ground.  Little  was  said  during  the  entire 
half  hour  which  hadn't  been  said  more 


Broadcasting 


October  27,  1958    •    Page  15 


PROOF  OF 


ACCEPTANCE 


From  Very  Latest  Nielsen 


WCCO  Radio 
listeners  than 


inneapolis 


stations . .  J 


THAT'S 
NOT 


Nielsen  Station  Index  for  July- August  1958  Also  Shoivs: 

*  During  the  Day  ... 

WCCO  Radio  has  more  listeners  than  all  other  Twin  Cities 

stations  combined!  A  50.4 %  share  of  audience  with  51,900  families  for  the 

average  daytime  quarter-hour. 

(Station  total,  6  AM  —  6  PM,  Mon.-Fri.) 

*  Among  Adults  ... 

WCCO  Radio  is  the  solid  leader  with  a  56.9%  share  of  the 

adult  audience.  Nearly  one-third  more  than  all  other  stations  combined! 

(Station  total,  6  AM  —  Midnight,  Mon.-Fri.) 

*  In  the  Metro  Area  ... 

WCCO  Radio  shows  its  overwhelming  dominance  with 

391  quarter-hour  wins.  Four  times  more  than  all  other  stations  combined! 

(Metro  area,  6  AM  —  Midnight,  7-day  week) 


has  more 
the  next  five 


•  St.  Paul 


combined ! 


^Nothing  sells  like  acceptance . .  . 


WCCO  Radio 

MINNEAPOLIS  •  ST.  PAUL 

The  Northwest's  Only  50,000-Watt  1-A  Clear  Channel  Station 
Represented  by  CBS  Radio  Spot  Sales 


t  Nielsen  Station  Index,  July-Aug.,  1958  /  Station  Total,  6:00  AM-Midnight,  7-day  week. 


AUTOMATIC 


um-fcfcM'Hic  mi  pop; 


^3  rr£  the  ^economical 

WAtf  TO  COVER.  THE  WER.LEFT- 

WITH  ON6  CO^WttOU  gU^^Sr 
TELEVISION  (OetuJ^  u)[UL 

SUAVL-flAftT  you*  MESSAGE  tD 
THAN  37V(5  TV  sets. 

AMY  I^PlV/iQ(/At  £TAT(0M  J 


KDUB-TV 

LUBBOCK,  TEXAS 

K  PAR- TV 

ABILENE  ■  SWEETWATER 

KEDY-TV 

BIG  SPRING,  TEXAS 


W.  D.  "Dub"  Rogers,  President  &  Gen.  Mgr. 

lohn  Henry,  National  Sales  Manaaer 
JL  S.  "Bud"  Nielsen,  General  Sales  Manager 


NATIONAL   REPRESENTATIVES-    THE   BRANH AM  COMPANY 


IN  REVIEW  CONTINUED 


tellingly  three  dozen  times  before.  The  talk 
between  Messrs.  Nehru,  Dewey  and  Hux- 
ley was  sober,  civilized  and  totally  undis- 
tinguished. 

Fortunately,  the  second  offering  developed 
the  Small  World  possibilities  more  effective- 
ly. Nobel  Prize  philosopher  Bertrand  Rus- 
sell in  London,  scientist  Willard  Libby  of 
the  Atomic  Energy  Commission  in  Wash- 
ington and  Indian  atomic  chief  Homi  J. 
Bhabha  in  Paris  chatted  with  Edward  R. 
Murrow  on  hopes  and  fears  of  the  atomic 
age.  Here,  there  was  less  restraint  than  on 
the  first  show  and  some  sparks  really  flew. 
Something  of  a  controversial  subject  was 
even  broached:  the  world's  population  prob- 
lem. 

In  sum,  Small  World  has  a  future  bound- 
ed only  by  the  limits  of  modern  broadcast 
technology  and  the  verve  of  its  participants. 
Production  costs:  Approximately  $27,000. 
Sponsored   by   Olin   Mathieson  Chemical 
Corp.  through  D'Arcy  Adv.  and  Renault 
Inc.  through  Needham,  Louis  &  Brorby 
Inc.  (alternate  basis  first  12  weeks  after 
which  exclusively  by  Olin  Mathieson)  on 
CBS-TV,    Sunday,    6-6:30    p.m.  EST. 
Started  Oct.  12. 
Produced  by  Edward  R.  Murrow  and  Fred 
W.  Friendly;  moderator:  Mr.  Murrow; 
associate    producer:    Palmer  Williams; 
film  editors:  William  P.  Thompson,  F. 
Howard  O'Neil,  Miller  Lerner. 

LITTLE  WOMEN 

An  old  story  and  some  new  tunes  com- 
bined Oct.  16  to  provide  an  hour  of  pleas- 
ant televiewing,  at  least  for  those  to  whom 
Little  Women  is  a  fond  recollection  of  a 
long-departed  childhood.  In  adapting  Lou- 
isa May  Alcott's  classic  text  for  tv,  Wilson 
Lehr  selected  exactly  the  right  incidents: 
papa's  letter  from  his  Civil  War  post  to 
his  "little  women"  at  home  in  New  Eng- 
land, Marmee's  dramatic  departure  to  his 
hospital  bedside  in  far-off  Virginia,  the  ball, 
Meg's  romance  and  Beth's  illness  (which 
on  tv  ended  in  recovery,  not  death).  In 
his  songs,  Richard  Adler  emphasized  the 
mood  of  each  dramatic  action  without  ever 
intruding.  The  opening  "How  Do  You 
Write  a  Book?"  was  particularly  adroit  in 
providing  an  easy  introduction  to  the  vari- 
ous members  of  the  March  family  and  es- 
tablishing lo  as  the  family  historian. 

The  dynamic  Jo,  as  interpreted  by  Jeanne 
Carson,  dominated  the  telecast  as  she  did 
the  book.  Her  spirited  rendition  of  "I'm  the 
Man  of  the  Family"  was  easily  the  high 
spot  of  the  hour.  Florence  Henderson's 
Meg  was  softly  romantic,  especially  in  her 
solo  "Does  It  Show?"  Zina  Bethune,  as  Amy, 
had  her  moment  in  the  gay  "Why  Not?" 
Margaret  O'Brien  was  sweetly  serious  as  the 
over-generous  Beth.  Opera  diva  Rise  Stev- 
ens proved  her  acting  ability  in  the  role  of 
Marmee  and  displayed  her  vocal  technique 
in  "The  Letter." 

Production  costs:  Approximately  $200,000. 

Sponsored  by  W.  A.  Sheaffer  Pen  Co. 
through  BBDO  on  CBS-TV,  Oct.  16, 
8:30-9:30  p.m.  EST. 

Produced  by  Talent  Assoc.;  executive  pro- 
ducer: David  Susskind;  producer:  Albert 
Selden;  director:  William  Corrigan;  mu- 


Page  18 


October  27,  1958 


sical  director:  Hal  Hastings;  choreogra- 
pher: John  Butler;  set  designer:  Bob 
Wade. 

ANN  SOTHERN  SHOW 

Miss  Sothern  has  done  a  craftsmanlike 
job  these  past  years  on  tv  and  it's  good  to 
see  her  move  ahead  from  Susie,  the  secre- 
tary, to  Katy  O'Connor,  assistant  manager 
of  a  city  hotel.  It's  good,  too,  to  see  her 
old  colleague,  the  timorous  Ann  Tyrrell 
who  plays  Olive  on  the  hotel's  clerical  staff. 

In  addition  to  the  old  9-to-5  team  of 
Sothern  and  Tyrrell,  the  new  series  intro- 
duces solid  comic  talent  in  the  persons  of 
Ernest  Truex  as  a  hen-pecked  innkeeper 
and  Jack  Mullaney  as  a  bell  hop-psychology 
student.  Jacques  Scott  as  a  European  desk 
clerk  and  Reta  Shaw  as  the  formidable  wife 
of  Mr.  Truex  also  collect  their  laughs. 

The  new  series  probably  won't  offer  any 
starting  innovations  but  it  promises  to  be 
another  serviceable  property. 
Production  costs:  Approximately  $37,500. 
Sponsored  by  General  Foods  Corp.  through 
Benton  &  Bowles  on  CBS-TV  Monday, 
9:30-10  p.m.  EST.  Started  Oct.  6. 
Filmed  by  Desilu  Studios,  Hollywood;  ex- 
ecutive producer:  Desi  Arnaz;  producer: 
Arthur  Hoffe;  associate  producer:  Jack 
Aldworth;  director:   Oscar  Rudolph; 
writers:  Robert  Weiskopf,  Robert  Schil- 
ler. 

MAN  WITH  A  CAMERA 

A  weak  punch  in  Friday  night  tv  has 
been  thrown  by  ABC-TV  in  Man  With  a 
Camera.  The  talk  is  tough  and  smacks 
of  the  streets;  its  sentimentality,  drivel-ish. 
Distinguishing  this  series  from  others  suf- 
fering from  Mickey  Spillane-itis  is  the  hero 
packing  camera  rather  than  pistol. 

In  Charles  Bronson  we  have  a  John  Gar- 
field-type  hero  whose  features  are  chisled 
out  of  rock.  This  one  brushes  against  evil 
men  in  all  sorts  of  wicked  enterprises.  In 
the  first  film,  "Second  Avenue  Assassin" 
or  maybe  it  should  have  been  "Man  With  a 
Mouse"  (the  kind  that  boxers  wear) — free- 
lance photographer  Mike  Kovac  attempts 
to  pull  from  the  fire  a  contending  middle- 
weight who  is  being  pressured  into  fight 
fixing.  Cameraman  Kovac  tries  to  help  by 
shooting  a  conference  attended  by  a  sun- 
glassed  racketeer  and  almost  gets  his  head 
blown  off  in  a  chase  that  follows. 

Other  than  look  the  part  of  a  fellow  who 
ought  to  be  a  standout  in  a  rough  and 
tumble,  city  street  brawl,  Mr.  Bronson  is 
not  asked  to  show  talent.  Neither  writers 
nor  the  producer-directors  were   able  to 
come  up  with  anything  imaginative  or  dif- 
ferent; the  plot  was  outrageously  limp  and 
the  production  passing.  Camera  has  a  long 
way  to  go  if  the  first  program  is  indicative 
or  representative  of  the  series. 
Production  costs:  Approximately  $34,000. 
Sponsored  by  General  Electric  (photo  lamp 
department)  through  Grey  Adv.  Agency 
on  ABC-TV  Friday,  9-9:30  p.m.  EST. 
Started  Oct.  10. 
Executive  producer:   Warren  Lewis;  pro- 
ducer: A.  E.  Houghton  Jr.;  director:  Ger- 
ald Mayer;  writer:  William  Fay;  Warren 
Lewis-Don  W.  Sharpe  production. 

Broadcasting 


■ 


Broadcasting 


October  27,  1958    •    Page  19 


". . .  And  it  must  follow 

as  the  night  the  day. . ." 

Hamlet,  Act  I,  Scene  3 

NIGHT:  As  Trendex  reported  recently,  the  latest  complete  and  non-fractionalized  nighttime 
returns  (full  week  of  October  8-14,  7:30-10:30  pm)  show  NBC  the  leading  network  with  an 
audience  6%  greater  than  the  second  network  and  35%  greater  than  the  third. 

DAY:  And  now  Trendex  returns  are  in  for  the  first  week  of  three-network  daytime  competi- 
tion, ending  October  17.  They  show  that  in  all  those  periods  where  the  three  networks  directly 
compete,  NBC  leads  the  second  network  by  1 1%  and  the  third  network  by  61%.  They  also 
show:  in  those  seven  periods  where  the  third  network  has  introduced  new  daytime  programs 
for  the  first  time,  NBC  has  increased  to  40%  its  share  of  total  audience,  leading  the  second 
network  by  17%  and  the  third  by  over  200%.  (The  third  network's  new  programs  lost  49% 
of  the  audience  share  previously  built  up  by  their  affiliates  locally.) 

More  significant  than  any  network's  competitive  standing  is  the  fact  that  both  day  and  night 
are  producing  ever-increasing  audiences  for  television.  Over  the  last  year  total  daytime  view- 
ing has  increased  13%,  surpassing  even  the  pace  of  nighttime  audience  growth.  Again,  we 
offer  our  congratulations  to  those  who  have  contributed  to  this  dynamic  record  of  growth. 

With  competition  intensifying  daily,  with  NBC  and  CBS  in  a  neck  and  neck  race  for  audience 
supremacy*,  "it  must  follow  as  the  night  the  day"  that  the  American  people  are  in  for  the 
most  rewarding,  most  satisfying  season  of  viewing  in  television's  history. 

NBC  TELEVISION  NETWORK 


In  the  interests  of  the  integrity  of  industry  research  and  the  fair 
use  of  Trendex  rating  data,  we  feel  obligated  to  quote  from  a  letter 
dated  October  22, 1958  and  signed  by  Robert  B.  Rogers,  Executive 
Vice-President,  Trendex,  Inc.: 

"In  regard  to  the  ABC-TV  advertisement  which  appeared  in 


'Variety'  on  Wednesday,  October  22nd... the  inference  that  the 
figures  produced  during  the  week  of  October  8-14  for  NBC-TV  are 
not  comparable  to  those  produced  during  October  1-7  for  the  in- 
dustry is  inexcusable,  and  we  certainly  intend  to  bring  this  to  the 
attention  of  ABC-TV  officials." 


6  to  60 


RADIO  RAHALL 


Rahall  Stations  attract  every  age  group  6 
to  60  with  every  category  of  programming 
.  .  .  news,  music,  sports  and  public  service 
events.  Your  product  is  sold  by  top  per- 
sonalities ...  on  these  top-rated  Hooper  and 
Pulse  stations. 


Again  #1  Hooper,  May  and  June,  morning 
and  afternoon.  Try  the  afternoon  show  4  to  6 
p.  m.  with  Dopey  Duncan  and  Bob  Newman. 


JMAMH£Sr£/l,wU 


Top  Pulse,  Manchester,  Concord,  Nashau  mar- 
kets. Morning  shows  5  to  10  a.m.  with  Chuck 
O'Neill  and  Norm  Bailey. 


5000  watts,  top  personality  station  in  the 
Tampa-St.  Petersburg  markets.  The  major 
league  game  of  the  day  station  for  the 
Florida  west  coast. 


BKKLEX  W.VA7 


#1  Hooper,  morning,  noon  and  night.  Morn- 
ing shows  5  to  9:45  a.m.  with  Russ  Cooke 
and  Gary  Dent. 


Top  Pulse  in  rich  Montgomery  County  market. 
Morning  shows  6  to  9  a.m.  with  Tony  Bekas 
and  Don  Jones. 

sold  nationally  thru 
WEED  &  CO. 

Joe  Rahall,  President 
"Oggie"  Davies,  Gen.  Manager 


OPEN  MIKE 
Dean's  List 

EDITOR : 

It  is  good  to  know  that  your  powerful  in- 
fluence is  on  the  side  of  editorializing. 
H.  V.  Kaltenborn 
New  York 

The  1958  Yearbook 

editor: 

Today  we  received  our  copy  of  the  1958 
Broadcasting  Yearbook.  I  want  to  compli- 
ment your  organization  on  the  tremendous 
improvement  in  the  handling  of  this  vast 
amount  of  information.  There  is  no  doubt 
but  that  this  is  one  of  the  most  fascinating, 
informative  and  practical  Yearbooks  that 
we  could  ever  hope  to  receive. 

It  is  so  clearly  designed  for  easy  reader- 
ship that  I  virtually  read  it  from  cover  to 
cover  in  a  couple  of  hours.  We  are  very 
certain  it  will  find  much  use  over  the  com- 
ing year. 

Stanley  G.  House,  President 
House  &  Gerstin  Inc. 
Washington,  D.  C. 

editor: 

Congratulations  on  the  1958  Broadcast- 
ing Yearbook.  Not  only  does  it  have  a 
smart  new  typographic  look  and  format, 
but  the  additional  wealth  of  information 
you've  added  to  the  normal  updating  of 
historical  facts  makes  it  even  more  valuable. 

Gene  Seehafer,  Account  Executive 

Needham,  Louis  &  Brorby 

Chicago 

Speak  for  Yourself 

editor  : 

First,  I  would  like  to  congratulate  the 
editors  of  Broadcasting  for  their  fine  edi- 
torial [Oct.  20]  on  the  future  of  uhf.  Not 
many  people  these  days  are  looking  beyond 
the  scare  headlines  emblazoned  in  the  av- 
erage press.  I  am  thankful  that  the  respon- 
sible editors  of  your  magazine  have  recog- 
nized the  eventual  need  for  the  uhf  chan- 
nels in  the  future. 

Second,  I  would  like  to  take  strong  ex- 
ception to  comments  concerning  uhf  in  the 
Springfield-Holyoke  market  made  [in  that 
same  issue]  by  William  Dwight  of  WHYN- 
TV.  His  statement  to  the  effect  that  a 
uhf  station  in  that  area  "cannot  long  con- 


tinue" if  vhf  is  permitted  in  the  Hartford 
area  is  pure  hogwash.  To  set  the  record 
straight  as  a  uhf  operator  in  the  Spring- 
field-Holyoke area,  I  would  like  to  say 
that  despite  the  many  setbacks  uhf  has  suf- 
fered, it  still  is  far  from  being  dead.  And 
I  can  assure  you  that  if  I  felt  that  WWLP 
could  not  survive  vhf  competition  from 
Hartford,  I  would  not  have  added  another 
station,  WRLP,  nor  the  two  translator  sta- 
tions we  operate  in  northwestern  New  Eng- 
land, nor  would  I  have  revived  WWOR  in 
Worcester. 

That  fact  that  Springfield  Television 
Broadcasting  Corp.  will  gross  more  than  $1 
million  in  sales  for  the  second  year  in  a 
row  should  be  ample  evidence  that  we  have 
provided  and  can  continue  to  provide  suc- 
cessful competition  to  vhf  stations  in  our 
market.  When  Mr.  Dwight  spoke  about  uhf, 
he  could  only  have  been  speaking  from 
WHYN-TV's  standpoint  and  not  from  the 
standpoint  of  either  the  uhf  industry  or  sta- 
tions WWLP  and  WRLP. 

William  L.  Putnam,  President 
Springfield  (Mass.) 

Tv  Broadcasting  Corp. 

Anniversary  Salute 

editor: 

Congratulations  and  best  wishes  on  your 
28th  year  of  publication  [Oct.  15].  Of  all  the 
trade  journals  I  have  followed  over  more 
than  20  years  interest  in  the  broadcasting 
field,  I  must  say  that  for  real  news,  com- 
ment, pictorial  presentation  and  direction, 
I  have  felt  you  to  be  No.  1  in  the  field. 

A.  A.  McDermott 

Radio  &  Tv  Sales  Inc. 

Town  to-Montreal 

Anthology  Entry 

editor: 

I  am  editing  an  anthology  on  mass  com- 
munication and  would  like  very  much  to  re- 
print your  report,  "Educational  Television: 
5  Years  and  $60  Million  Later"  [Broadcast- 
ing, Nov.  11,  1957].  The  Free  Press  of 
Chicago  will  publish  the  textbook  this  com- 
ing winter. 

Patrick  D.  Hazard 

U.  of  Pennsylvania 

Philadelphia 
[EDITOR'S  NOTE:  Permission  grsurteiL] 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

1735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 

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□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  I  1.00 

□  Enclosed  □  Bill 


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city 

Please  send  to  home  address  


O 


Page  22 


October  27,  1958 


Broadcasting 


It  was  Boot  Hill  for  Paladin 

and  Marshal  Matt  Dillon 
the  night  of  September  27 


It  takes  pretty  rugged  programming 

to  drop  those  two  fellahs  in  their  tracks, 
but  that's  exactly  what  WOOD-TV  did  on 
the  night  of  September  27,  1958.  WOOD- 
TV  scheduled  MGM's  "Boom  Town".  Gable, 
with  able  support  of  Tracy  and  Colbert, 
upstaged  the  gunslingers  but  good. 

WOOD-TV  has  glommed  onto  the  Para- 
mount, Warner  Bros,  and  the  Lion's  share 
of  the  MGM  package.  And  to  celebrate,  we 
ran  a  humdinger  of  a  film  festival  on 
September  27 —  "Boom  Town",  "Road  To 
Morocco"  and  "To  Have  And  Have  Not" 


from  9  P.M.  until  everyone  just  plumb 
dropped  in  their  tracks. 

Coincidental  checking*  from  9:00  to  10:30 
P.M.  awarded  "Boom  Town"  48%  of  the 
audience  —  a  higher  share  than  any  other 
station  in  the  area  —  including  the  one 
carrying  the  usually  top-audience  oaters. 

Features  from  Warner  Bros.,  MGM  and 
Paramount  are  scheduled  on  a  daily  basis 
for  WOOD-TV's  Channel  8  Theatre  (10:45 
P.M.  Monday  thru  Friday;  11:15  P.M. 
Saturday  and  Sunday)  and  on  Channel  8 
Matinee  (1:00  P.M.  Monday  thru  Friday). 


Put  your  spot  minutes  in  Western  Mich- 
igan on  the  only  station  that  has  the  top 
features  —  the  only  station  that  delivers 
top  audience  on  its  movies  52  weeks  of 
the  year. 

Katz  will  sell  you  a  schedule  right  now 
that  will  satisfy  you  —  call  them. 

WOOD-TV  is  first  — morning,  noon,  night, 
Monday  through  Sunday — May  '58  ARB 
Grand  Rapids 

WOOD-AM  is  first — morning,  noon,  night, 
Monday  through  Sunday  —  April  '58  Pulse 
Grand  Rapids 


*  Conducted  by  Western  Union  in  Grand  Rapids,  Kalamazoo,  Battle  Creek  and  Lansing,  9:00  to  10:30  P.M. 
Result — WOOD-TV,  48%  share,  WKZO-TV,  41%  share,  W JIM-TV.  11%  share. 


WOOD 


AM 
TV 


WOODIand  Center,  Grand  Rapids,  Michigan 

WOOD-TV  -  NBC  Basic  for  Western  and  Central  Michigan:  Grand  Rapids, 
Battle  Creek,  Kalamazoo,  Muskegon  and  Lansing.  WOOD  -  Radio  -  NBC. 


BROADCAST 

TO 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


A 

illion  Dollar 
Market 


1st 

IN  PONTIAC  HOOPER 


7:00  A.M. — 12:00  Noon 
Monday  Thru  Friday 

12:00  Noon— 6:00  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

1  1.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 

Associated  with  Lansing's 


OUR  RESPECTS 


to  James  Henry  Quello 


In  the  view  of  Jim  Quello,  it's  no  mere  coincidence  that  commercial  stations  known 
for  outstanding  public  service  invariably  do  well  at  the  cash  register,  too.  He  be- 
lieves simply — and  avidly — that  "good  public  service  is  good  business,"  a  credo  identi- 
fied with  WJR  Detroit,  The  Goodwill  Station. 

Mindful  of  his  record  for  active  participation  in  industry  and  civic  affairs,  the  69- 
station  Michigan  Assn.  of  Broadcasters  last  September  elected  Mr.  Quello  president 
for  1959.  It  was  another  milestone  in  the  busy  career  of  WJR*s  program  and  public 
affairs  manager. 

The  MAB  presidency  seems  vested  not  only  in  capable  but  dedicated  hands,  judg- 
ing by  his  track  record.  For  the  past  five  years,  Mr.  Quello  has  served  as  the  associa- 
tion's legislative  chairman,  helping  coordinate  efforts  designed  to  avert  state  govern- 
ment restrictions  on  beer  and  cigarette  advertising  in  radio-tv.  Mr.  Quello  also 
initiated  MAB's  first  good  will  dinner  for  state  legislators  three  years  ago,  the  better 
to  acquaint  them  with  industry  problems. 

Mr.  Quello's  credo  is  well  suited  to  WJR's  operational  philosophy.  Colleagues 
and  other  friends  credit  him  with  a  keen  sense  of  program  values,  an  extensive  back- 
ground in  publicity-promotion,  and  a  practical  common  sense  approach  to  the  daily 
problems  of  program  management.  At  WJR  he  heads  up  a  52-man  program  and 
public  affairs  department. 

His  credo  might  be  summed  up  this  way:  "Public  service  in  its  broadest  terms  is  a 
many  aspect  thing  .  .  .  service  to  listeners  (and  consumers)  by  scrupulously  policing 
your  advertising,  service  to  your  clients  through  conscientious  and  skilled  counsel  on 
the  use  of  media,  establishing  a  personality  as  a  good  neighbor  with  a  highly-developed 
civic  consciousness — supporting  civic  and  welfare  and  educational  campaigns,  per- 
forming many  vital  information  services  every  day,  impartially  educating  the  public 
on  current  social  and  economic  problems,  promoting  better  human  relations.  All  this- 
is  not  only  worthwhile,  but  essential.  There  is  no  doubt  that  public  service  pays  in 
increased  community  and  audience  acceptance,  in  increased  listener  believability,  in 
prestige  and  stature.  .  .  ." 

Likable  Jim  Quello  practices  what  he  preaches.  He  is  president  of  the  Detroit  Hous- 
ing Commission  for  the  second  time,  member  of  the  board  of  trustees  of  the  $50* 
million  Michigan  Veterans'  Trust  Fund,  radio-tv  chairman  of  the  United  Foundation 
Torch  Drive  in  Detroit;  and  a  member  of  the  Detroit  Committee  on  Aging,  Michigan 
Veterans  of  Foreign  Wars,  American  Legion,  Detroit  Round  Table,  advisory  council 
for  the  Mayor's  Committee  on  Human  Relations,  the  Detroit  Tomorrow  Committee. 
Detroit  Adcraft  Club,  and  the  advisory  committee  for  Michigan  Economic  Develop- 
ment Bureau.  It's  apparent,  as  he  points  out,  that  civic  leaders  active  on  public  service 
projects  are  "invariably  your  business  and  industrial  leaders,  too." 

These  varied  activities,  plus  a  general  affection  for  people,  have  won  both  James 
Henry  Quello  and  WJR  a  host  of  business,  advertising  and  civic  friends.  And  the  WJR 
concept  of  programming  comes  naturally  to  the  man  who  was  born  in  Laurium  in  the 
Upper  Michigan  Peninsula  some  43  years  ago  (April  21,  1915).  Jim  attended  Calumet 
High  School  in  Calumet  and  got  his  ground  experience  as  a  newscaster  at  WKAR 
East  Lansing,  in  the  early  thirties.  He  was  graduated  from  MSU  in  1935,  majoring: 
in  journalism  and  education. 

Entering  the  service  in  September  1940,  Mr.  Quello  put  in  32  months  overseas 
and  was  decorated  with  the  Bronze  star  (with  cluster),  Croix  de  Guerre,  seven  cam- 
paign stars  and  combat  infantry  badge  and  discharged  with  rank  of  lieutenant  colonel, 
in  November  1945. 

Mr.  Quello  joined  WXYZ  Detroit  that  year  as  publicity  manager  for  the  station 
and  two  radio  series,  The  Green  Hornet  and  The  Lone  Ranger.  In  July  1947  he  moved 
to  WJR  as  publicity  and  sales  promotion  manager  and  later  became  advertising  and 
public  relations  director.  He  was  appointed  in  August  1957  to  his  present  post  at 
WJR,  headed  by  John  F.  Part,  president,  and  Worth  H.  Kramer,  executive  vice  presi- 
dent and  general  manager. 

"Good  public  service  is  definitely  not  only  good  business  but,  even  more  important, 
it  brings  the  inward  satisfaction  of  fulfilling  a  worthwhile  purpose  in  life  .  .  .  and  the 
gratifying  experience  of  being  proud  of  your  industry  ...  of  your  company  and  the 
part  you  play  in  it,"  says  Mr.  Quello  with  a  twinkle  in  his  eye. 

He  married  an  MSU  co-ed,  the  former  Mary  Elizabeth  Butler;  they  have  two  chil- 
dren, James  M.,  20,  and  Richard,  15,  and  five  in  Gross  Pointe  Park.  Mr.  Quello's 
favorite  sports  are  golf  and  tennis.  He  still  competes  in  local  tournaments.  He  also 
has  become  a  tropical  fish  hobbyist  ("a  more  effective  tranquilizer  than  pills") — in 
what  he  laughingly  calls  "my  spare  time." 


WILS 

tfW^  news  s^S 


Page  24    •    October  27,  1958 


Broadcasting 


IN  INLAND  CALIFORNIA  (and  western  Nevada) 


"BEE  LINE  *ad,° 

cJteAu>e/ts  ivuyie  -fox,  -bke  tttottetf 


This  group  of  mountain-ringed  radio 
stations,  purchased  as  a  unit,  delivers 
more  radio  homes  than  any  combina- 
tion of  competitive  stations  .  .  .  at  by 
far  the  lowest  cost-per-thousand. 

(Nielsen  &  SR&D) 

Beeline  stations  lead  in  program- 
ming, too.  In  news  programs,  for  ex- 
ample, Beeline  stations  lead  in  their 
individual  markets  with  locally  pro- 
duced shows.  Beeline  radio  news 
editors  coordinate  closely  with  Mc- 
Clatchy  newspapers  to  bring  listeners 
complete  up-to-the-minute  coverage. 


HAcCJLodbdUAf  v 


\       nun  o  reno 

KFBK  O  SACRAMENTO 

N       I  \ 
KBEE  O  MODESTO 

KM  j||  FRESNO  > 

1  \ 

KERN  °  BAKERSFIELD 


Sacramento,  California 
Paul  H.  Raymer  Co., 
National  Representative 


Broadcasting 


October  27,  1958    •    Page  25 


INVEST 

Your  Money  Where  The  Payoff  Is  Best ! 


KJEO-TV  serving  the  billion  dollar  rich  Fresno  and  San 
Joaquin  Valley  now  offers  you  choice  program  time  seg- 
ments and  excellent  10,  20  and  60  second  spots  that  not 
only  give  you  low  cost  per  thousand  but  will  give  your 
clients  INCREASES  IN  SALES!  Call  your  H-R  man 
NOW  for  the  HOTTEST  avails. 


r,  WAVE-TV 

II:-'  for 

•  BALANCED  PROGRAMMING 

•  AUDIENCE  RATINGS 

•  COVERAGE 

•  COSTS  PER  THOUSAND 

•  TRUSTWORTHY  OPERATION 

NBC  AFFILIATE 

NBC  SPOT  SALES,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 

WFIE-TV,  Channel  14,  the  NBC  affiliate  in  Evansville,  is  now  owned  and  operated  by  WAVE,  Inc. 


Broadcasting  Publication!  Inc. 


Sol  Taishoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 


Edwin  H.  James 
Vice  President 


B.  T.  Taishoff    Irving  C.  Miller 
Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING4 
TELECASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood), 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail.  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington,  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 

Harageones,  Charles  Harpold,  Dwight  Nicholas, 
Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS-.  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  Hudson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35^  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*   Magazine  was  founded   in   1931  by 
Broadcasting   Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


26    •     October  27,  1958 


Broadcasting 


Long  life  and  stable  performance  of  RCA  power  tubes  are  a 
result  of  more  than  two  decades  of  experience  in  designing  and 
building  tubes  for  transmitters  at  all  commercial  power  levels. 


Take  the  RCA-5762,  for  example.  The  time-proved  original  design  of  this  famous 
power  triode  has  withstood  severe  tests  over  many  years  of  on-air  operation. 
Kept  up-to-date  with  the  most  modern  techniques,  this  high-quality  power  tube 
is  today  a  better  investment  than  ever. 

To  get  all  the  hours  of  tube  life  you  pay  for,  go  RCA.  For  prompt  service,  all  it  takes 
is  a  phone  call— to  your  RCA  Industrial  Tube  Distributor. 


® 


RADIO  CORPORATION  OF  AMERICA 


Tube  Division  Harrison,  N.  J. 


wmkfktik... 


There's  WJXT  (formerly  WMBR-TV)  in  Jacksonville— hub 
of  the  entire  Northeast  Florida -South  Georgia  area— where  curves  on  the 
business  charts  are  as  alluring  as  those  on  the  beaches. 
WJXT  dominance  is  one-sided.  Nine  of  the  top  ten  network  programs 

(and  all  the  top  ten  local  programs)  are  on  WJXT. 
WJXT  serves  66  Florida  and  Georgia  counties  ...  38 

more  counties,  66%  more  television  homes  than  the 
competing  station  in  Jacksonville.  In  fact,  WJXT  leads  the  entire  nation 
in  share  of  audience  for  a  two  station  market! 
The  only  possible  conclusion:  there's  more,  much  more  to 


WJXT  @ 


Jacksonville,  Florida 

An  affiliate  of  the  CBS  Television  Network 

Operated  by  The  Washington  Post  Broadcast  Division 
Represented  by  CBS  Television  Spot  Sales 
Sources:  latest  ARB;  NCS  #  3 


LESS 

program  duplication 


means 


if  -.  "5  Fs- 

'V  V  '■  &  <  ft  v.* 


■  ^ 


£  if  V 


'ft,         J*  .i'^ 


'"'a...... 


Radiating  Effectively  from  the 
RALEIGH  -  DURHAM  AREA 

In  the  most  densely  populated  section  of  its  coverage,  WRAL-TV  has 
unduplicated  NBC  programming. 

Exclusive  program  features  also  keep  viewers  throughout  the  area  tuned 
to  WRAL-TV,  Channel  5. 

Such  programming  is  one  of  the  important  reasons  why  WRAL-TV  has 
the  top  rating  record  in  the  thriving  Raleigh-Durham  market. 
Another  important  asset  is  the  Capital  city  location,  center  of  attention 
for  all  Tarheels. 

All  this  makes  a  powerful  setting  for  your  selling  messages. 
Are  you  on? 

4-CAMER A  MOBILE  UNIT  •  VIDEOTAPE  RECORDER  •  LARGE  NEW  STUDIOS 


WRAL-TV 


Serving  the  area  from 
Greensboro  to  the  coast,  from 
Virginia  to  the  South 
Carolina  line— a  total  of  more 
than  2  million  population 


CAROLINA'S  Colorful  CAPITAL  STATION 


FULL  POWER  CHANNEL  5 
NBC  AND  LOCAL  COLOR 


Fred  Fletcher, 

Vice  Pres.  &  Gen.  Mgr. 

Raleigh,  North  Carolina 

REPRESENTED  BY 
H-R,  INC. 


Page  30    •    October  27,  1958 


IN  PUBLIC  INTEREST 

HELPING  HAND  •  WCSH  Portland, 
Me.,  extended  a  helping  hand  to  the  local 
American  Legion's  drum  and  bugle  corps 
when  it  needed  additional  funds  for  a  trip 
to  the  Chicago  American  Legion  Conven- 
tion. WCSH  contributed  its  entire  78  rpm 
record  library  for  sale  at  10  cents  per 
record.  The  $250  raised  put  the  travel  fund 
over  the  top. 

EDITORIAL  STAND  •  WTWN  St.  Johns- 
bury,  Vt.,  recently  received  plaudits  of  local 
civic  organizations  for  its  strong  editorial 
stand  in  favor  of  a  highly  controversial 
local  bond  issue.  The  station  supplemented 
its  editorials  with  telephone  question  and 
answer  forums  and  interviews.  The  local 
newspaper  took  no  stand  on  its  editorial 
pages.  The  bond  issue  passed  by  a  7-1  ratio. 

TRANSIT  MONEY  •  WRCA-TV  New 
York  commentator  Leon  Pearson  made  a 
plea  recently  on  behalf  of  a  woman  subway 
change  booth  clerk  who  had  been  robbed 
while  on  duty.  She  would  have  had  to 
make  good  the  loss  from  her  own  pocket. 
But  viewer  donations  of  $188  relieved  her 
of  her  problem. 

RADIO  FARM  •  KBEE  Modesto,  Calif, 
has  turned  its  10  acre  transmitter  site  into 
a  field  laboratory  for  Modesto  Junior  Col- 
lege. The  school's  agriculture  department 
uses  the  land  as  a  pasture  to  supplement 
lessons  taught  in  the  classroom. 

TWO  BIT  RECORDS  •  WDGY  Minneapo- 
lis listeners  are  requesting  their  "favorite 
hits  for  just  two  bits."  D.j.  Bill  Diehl  plays 
requests  in  return  for  contributions  for  the 
Minnesota  Assn.  for  the  Mentally  Retarded. 

RECORD  DONATION  •  WPEN  Philadel- 
phia donated  5,000  record  albums  to 
United  Fund  recreation  agencies.  The  agen- 
cies will  use  them  for  music  appreciation 
classes  and  dances. 

FILE  '58  •  WSUN  St.  Petersburg,  Fla.,  has 
allocated  a  daily  15-minute  time  segment  for 
public  service  broadcasts.  Mondays  are  de- 
voted to  the  county  medical  society,  ques- 
tions concerning  Social  Security  are  an- 
swered on  Tuesdays,  while  local  attorneys 
are  in  Wednesday's  spotlight.  On  Thursdays, 
the  fire  and  police  departments  share  broad- 
cast time,  and  a  variety  of  community 
agencies  including  Civil  Defense  present 
their  stories  on  Fridays.  Public  Service  Di- 
rector Dayt  Saltman  moderates  the  series. 

GIANT  THERMOMETER  •  WOW-TV 
Omaha,  Neb.,  is  using  its  antenna  tower  as 
a  unique  measuring  device  to  indicate  the 
success  of  the  local  United  Red  Feather- 
Red  Cross  Drive.  Strings  of  lights  on  the 
tower  are  lighted  to  represent  the  percent- 
age of  the  city's  goal  that  has  been  reached. 
When  the  drive  hits  the  top,  a  total  of  600 
lights  will  be  ablaze. 

ICE  CREAM  STICKS  •  WASA  Havre  de 
Grace,  Md.,  collected  over  27,000  ice  cream 
sticks  for  the  Harford  County  Tuberculosis 
Assn.  during  a  four  week  contest.  The 
sticks  are  used  to  make  baskets  and  other 
items  in  patient  therapy. 

Broadcasting 


WIBGfcRADlCr  99 


COMING  UP  TO  50,000  WATTS 


i 


Philadelphia . . .  1779 :  Benjamin  Franklin  founded  the 
nation's  FIRST  designated  University— the  University 
of  Pennsylvania! 

Philadelphia... 1958:  WIBG-RADIO  99  is  FIRST  in  total 
rated  time  periods,  Monday  through  Saturday,  and 
LOWEST  in  cost  per  thousand,  too— according  to  Pro- 
fessor PULSE  (July-August,  1958)! 

.  .  .  Add  to  this  leadership  the  believability  provided 
by  responsible  Storer  Radio  management  and  you  have  a 
selling  effectiveness  that  can't  be  matched  in  this  market. 

Call  Joe  Conway  or  your  nearby  KATZ  man  for  the  profit-making  facts. 


WIBG 

Philadelphia 


WWVA 

Wheeling 


WAGA 

Atlanta 


WGBS 

Miami 


WSPD 

Toledo 


WJW 

Cleveland 


WJBK 

Detroit 


BOUGHT 

BY  STATIONS 
AND  ADVERTISERS 
WHO  WANT. . . 

SMASH 
RERUN 


RATINGS 


AND  RESULTS! 

Now,  Economee  offers  these  two  timely, 
vita!  shows  with  proven  audience  appeal 
to  win  community  praise  for  outstanding 
public  service,  to  help  you  beat  competi- 
tion, build  sales  fast! 


THRILLING  TALES  OF 
ACTION!  GALLANTRY!  EXCITEMENT! 

WEST 
POINT" 


SCORING  RE-RUN  RATINGS  LIKE  THESE: 


NOW!  2  POWER-PACKED  PRESTIGE  SHOWS  WITh 


Produced  in 
cooperation 
with  the  U.S. 

Naval 
Academy,  the 
Department 
of  the  Navy 

and  the 
Department 
of  Defense. 


Here  are  a  few  of  the  stations 
coast-to-coast  who  are 

RUSHING  TO  SIGN! 


LOS  ANGELES 

KABC-TV 


NEW  YORK  CITY 

WABC-TV 


DETROIT 

CKLW-TV 


BUFFALO 

WGR-TV 


RATING  PROVED!  ZIV  PRODUCED! 


ECONOMEE  TELEVISION  PROGRAMS 

488  MADISON  AVENUE.  NEW  YORK  22.  N  Y 


PHILADELPHIA 

WRCV-TV 


SEATTLE 

KTNT-TV 


Both  series  are  available  for  full 
or  alternate  sponsorship  or  as  spot 
carriers  to  fit  your  sales  and  pro- 
gramming needs.  Act  now  to  get  de- 
tails on  profit-making  opportunities 
in  your  market! 


KROH  is  TV  h  Sf 


Sclm.  T^tcuLCLscaAos  cuul  so&J  oc  /{RON- 


TOTAL  HOMES 

Class  AA  !/)  Hour  e 

KR0N-TV....192,  671 

Sta.  B  187,000 

Sta.  C  133,815 

Sta.  D   59,302 

'■;June-July  Nielsen 
Mon.-Sun.  Averages 


SAN  FRANCISCO  CHRONICLE  •  NBC  AFFILIATE-  .  CHANNEL  4  •  PETERS.  GRIFFIN,  WOODWARD 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  17 


OCTOBER  27,  1958 


HARD  LIQUOR  ON  THE  AIR:  PART  II 

•  More  stations  indicate  readiness  to  accept  now-taboo  accounts 

•  Outlook:  Though  bridegroom's  willing,  the  bride's  reluctant 


Last  week  on  these  pages  Broadcasting 
reported  the  first  "crack  in  the  dike  on 
liquor  ads"  on  the  air.  One  week  later,  the 
crack  is  a  little  longer  and  deeper,  but  the 
dike  still  stands. 

Putting  together  the  week's  news,  this  is 
the  picture  that  emerges.  A  broadcasting 
industry  whose  heretofore  almost  solid  front 
against  hard  liquor  advertising  is  beginning 
to  crumble.  A  distilling  industry  which  re- 
jects the  advantages  of  broadcast  advertising 
for  fear  of  prohibitionist  reprisals.  A  few 
broadcasters  ready  to  risk  the  wrath  of  the 
organized  drys  to  accept  a  legal  category  of 
advertising.  Officials  of  a  broadcasting  asso- 
ciation preferring  the  status  quo  to  action 
which  might  upset  an  already  precarious  ap- 
plecart. The  distinct  possibility  that  the 
much-advertised  advertising  ban  is  no  ban 
at  all,  but  merely  a  no-man's-land  into  which 
neither  side  is  anxious  to  venture. 

This  is  the  news  from  these  points  of  the 
compass: 

•  Manitowoc,  Wis. — The  man  who  start- 
ed it  all,  Francis  Kadow  of  WOMT,  found 
no  liquor  accounts  pounding  at  his  door  two 
weeks  after  announcing  his  station  would 
henceforth  accept  liquor  advertising.  He 
did  make  other  news,  however:  He  resigned 
from  the  NAB  after  being  labeled  by  Presi- 
dent Hal  Fellows  as  "selling  his  birthright 
for  a  $20  bill." 

•  Boston,  Mass. — Broadcasters  attending 
an  NAB  regional  meeting,  polled  by  Broad- 
casting, indicated  2  to  1  they  sided  with 
WOMT's  stand  to  accept  liquor  advertising. 
Additionally,  seven  stations  (anonymous)  in- 
dicated they  already  accept  liquor  advertis- 
ing. 

•  Boston,  Mass. — WCRB  Waltham-Bos- 
ton  disclosed  that  it  has  begun  an  advertis- 
ing campaign  for  a  hard  liquor  (Nuyen's 
vodka). 

«  Washington — The  Distilled  Spirits  In- 
stitute, organized  voice  of  most  major  do- 
mestic producers,  indicated  its  members  had 
no  intention  of  exposing  themselves  to 
further  governmental,  clerical  and  lay 
criticism  by  going  on  the  air. 

•  New  York — One  major  distiller,  Schen- 
ley,  not  a  member  of  the  DSI  and  therefore 
not  subject  to  its  code  ban  against  radio-tv 
advertising,  said  it  had  no  broadcast  adver- 
tising plans  at  present. 

•  Chicago — Two  other  majors,  them- 
selves DSI  members,  went  on  record  as  not 
in  favor  of  radio-tv  advertising. 


•  New  York — WQXR  revealed  it  had 
been  running  cordial,  but  not  hard  liquor, 
advertising  for  some  time  without  adverse 
reaction. 

•  Atlantic  Beach,  Fla. — WKTX  an- 
nounced it  has  been  ready  to  accept  hard 
liquor  advertising  since  going  on  the  air  last 
lanuary,  has  solicited,  but  has  not  sold  any 
accounts. 

•  Washington — A  prohibitionist  voice  was 
heard.  The  National  Temperance  League 
fired  its  first  salvo  in  a  renewed  drive  to 
eliminate  all  alcoholic  beverage  advertising. 

The  specifics  of  these  developments  fol- 
low. 

ORGANIZATION'S  AGAINST  IT, 
BUT  THE  MEMBERS  ARE  CALM 

NAB  is  officially  shocked  at  the  accept- 
ance of  liquor  advertising  by  broadcasters 
but  its  members  don't  necessarily  share  that 
alarm. 

According   to   a   survey   conducted  by 


Broadcasting,  two  out  of  three  broadcasters 
approve  the  action  of  WOMT  Manitowoc, 
Wis.,  which  announced  Oct.  13  that  it  would 
take  liquor  business. 

A  questionnaire  distributed  at  the  NAB 
Fall  Conference  luncheon  in  Boston  last 
Monday  (Oct.  20)  showed  that  while  65% 
of  northeastern  broadcasters  figures  it's  all 
right  for  another  station  to  carry  liquor  ac- 
counts, only  9%  of  stations  are  selling  time 
to  liquor  advertisers  (seven  of  the  82  sta- 
tions that  answered  this  question). 

Interest  in  the  liquor  advertising  situation 
shifted  to  New  England  last  week  as  Theo- 
dore lones,  operator  of  WCRB-AM-FM 
Waltham,  Mass.,  Boston  suburb,  asked  for 
an  NAB  hearing  following  sharp  criticism 
by  President  Harold  E.  Fellows  at  the  Bos- 
ton NAB  Fall  Conference  (story  page  70). 

What  hurt  Mr.  Jones  was  Mr.  Fellows' 
slur  at  broadcasters  "who  sell  their  birthright 
for  a  $20  bill." 

"I  subscribe  to  the  NAB  Standards  of 
Good    Radio    Practice,"   Mr.    Jones  told 


PHOTO  COURTESY  QUEEN'S  LIQUORS.  WASHINGTON 


NOT  BANNED  IN  BOSTON  •  This  is  the  bottle  that  could  launch  the  liquor 
business  into  broadcast  advertising.  Picked  to  move  it  off  the  shelf:  WCRB 
Waltham-Boston,  which  is  carrying  a  26-week  campaign,  twice  daily,  five  times 
a  week.  The  spots  are  broadcast  at  11  and  12  p.m.  From  all  indications,  it's  the 
first  hard  liquor  to  advertise  on  the  air,  although  other  instances  of  cordial 
advertising  (not  quite  hard  liquor)  have  been  reported. 


A 


Broadcasting 


October  27,  1958    •    Page  35 


LIQUOR  ON  THE  AIR  continued 

Broadcasting.  "If  NAB  believes  I  am  do- 
ing wrong,  then  I  would  like  a  hearing. 

"WCRB  leans  over  backwards  to  conform 
to  the  standards  and  to  avoid  overcom- 
mercialism.  This  is  a  matter  of  principle. 
We  are  exercising  our  right  as  broadcasters. 
WCRB  has  made  good  music  successful  in 
Boston  and  is  close  to  being  sold  out  though 
we  refused  to  accept  singing  commercials  or 
digestive  tract  spots. 

"Mr.  Fellows  said  NAB  approves  adver- 
tising for  drinks  of  moderation,  such  as 
beer  and  wine.  People  are  moderate,  not 
beverages.  I  don't  drink  liquor,  nor  do 
Richard  L.  Kaye,  station  manager,  or 
Leonard  Corwin,  commercial  manager. 

"We  have  not  had  a  single  complaint 
from  the  audience.  The  copy  is  dignified. 
Federal  Liquors  Ltd.,  the  sponsor,  and  Sol 
Sackel,  president  of  Sackel  Co.,  Federal's 
agency,  have  given  us  complete  control 
over  the  copy.  We  have  been  carrying  adver- 
tising several  years  for  liquor  stores — 
Harvard  Wine  &  Liquor,  Nolan  Package 
Store  and  Glendale  Package  Store. 

"In  10  years  we  have  gained  wide  ac- 
ceptance with  good  music  programming 
similar  to  WQXR  and  WPAT  in  the  New 
York  area.  Over  6,000  persons  pay  $3  a 
year  for  our  bimonthly  program  publica- 
tion. 

"I  don't  say  this  acceptance  of  liquor  ad- 
vertising is  right  for  the  entire  industry, 
but  I  feel  it  is  right  for  an  adult  audience 
listening  to  concert  music.  The  announce- 
ments, promoting  Nuyen's  vodka  and 
cordials,  are  heard  during  the  1 1  p.m.  and 
midnight  news  periods." 

WCRB,  the  Sackel  agency  and  Federal 
Liquor  had  been  working  out  the  campaign, 
which  runs  26  weeks  for  more  than  a  year. 

Mr.  Sackel  told  Broadcasting  he  had  re- 
ceived calls  from  other  northeastern  stations 
interested  in  liquor  advertising.  "Retailers 
want  to  know  what  we  are  doing,"  he 
added.  "It  took  someone  to  break  the  ice. 
The  sale  of  liquor  is  a  legitimate  industry. 
We  have  taken  every  precaution  to  maintain 
standards  of  good  taste  and  to  avoid  sen- 
sationalism. 

"I  suspect  you'll  see  a  lot  more  liquor 
advertising  from  now  on.  Common  sense 
is  appearing.  The  distillers  have  finally 
agreed  to  allow  women  in  their  advertising." 
[Mr.  Jones'  last  statement  is  probably  ac- 
curate, but  premature.  Indications  are  that 
the  prohibition  of  women  in  liquor  ads  will 
be  modified  in  the  near  future.] 

Mr.  Jones  made  clear  that  he  is  a  sup- 
porter of  NAB  and  its  activities.  "Mr.  Fel- 
lows is  a  fine  president,"  he  said.  "He  is 
the  best  president  NAB  ever  had,  but  I 
must  disagree  with  him  on  this  point." 

In  addressing  the  Boston  NAB  confer- 
ence Oct.  20,  Mr.  Fellows  said  he  was  con- 
cerned because  the  traditional  policy  against 
liquor  advertising  had  been  violated.  He 
termed  it  a  "moral  question"  and  added 
the  situation  was  "most  regretful."  He 
described  recent  efforts  in  Congress  to  en- 
act legislation  affecting  broadcasting  pro- 
gramming. (The  Broadcasting  survey  was 
conducted  before  Mr.  Fellows  gave  his 
views  on  the  subject  to  the  Boston  delegates. 
For  results  of  that  survey,  see  opposite  page.) 

Page  36    •    October  27,  1958 


FOE  of  liquor  advertising  on  the  air  is 
Harold  E.  Fellows,  NAB  president.  He 
has  charged  that  a  broadcaster  who 
accepts  that  advertising  is  "selling  his 
birthright  for  a  $20  bill."  The  remark 
led  one  NAB  member  to  resign  and 
another  to  challenge  the  NAB  to  a 
hearing. 


PACEMAKER  PULLS  OUT 
AFTER  NAB  CRITICISM 

WOMT's  Francis  Kadow  was  not  nearly 
so  generous  with  NAB  and  Mr.  Fellows. 
He  quit. 

The  "birthright"  remark  which  irritated 
Mr.  Jones  in  Boston  last  week  (above) 
was  first  made  in  Milwaukee  two  weeks  ago, 
just  after  word  was  circulated  that  WOMT 
would  accept  liquor  advertising  [Lead 
Story,  Oct.  27].  It  apparently  ignited  al- 
ready-smoldering resentment  of  association 
inaction,  and  led  to  a  letter  of  resignation. 
The  text: 

"Your  sanctimonious  and  pontifical  'sale 
of  birthrights'  utterance  has  failed  to 
bring  into  focus  the  reality  of  the  business. 
We  are  charged  to  operate  in  the  public 
service  and  convenience,  and  are  permitted 
to  secure  funds  needed  for  this  by  moving 
merchandise  and  service.  The  commodity 
we  propose  to  help  sell  is  a  legal  item  of 
trade  in  the  United  States  except  in  some 
absurd  instances. 

"Polemics  is  not  a  way  of  life  with  me, 
but  it  seems  everything  I  call  to  the  atten- 
tion of  NAB  flounders  in  the  marshes  of 
heavy-handedness  and  hush-hush. 

"Five  years  ago  I  asked  that  a  study  be 
made  and  action  started  to  have  AT&T 
upgrade  the  "Class  C"  circuits  that  our 
networks  use.  The  frequency  response  is  not 
in  keeping  with  the  technological  advances 
that  have  been  made  since  1932  when  these 
standards  were  set.  It  is  my  belief  that 
AT&T  and  its  associated  telephone  com- 
panies have  to  spend  money  to  degrade  their 
present  circuits  to  reach  "Class  C"  stand- 
ards. This  matter  has  also  been  mired  in 
the  aforementioned  marshes. 

"Earlier  this  year  I  asked  NAB  to  wait 
on  the  Post  Office  Department  and  secure 
a  postage  rate  on  our  educational  transcrip- 
tions and  recordings  that  would  give  us  the 
same  postage  tariffs  educational  phonograph 
records  and  16  mm  films  have.  Again  the 
answer  was  the  same  old  hush  hush — 'Wait. 
We  are  going  to  have  something  better. 
But  whatever  you  do  don't  write  the  Post- 


master General  and  upset  things.'  What 
things? 

"Before  I  get  lost  in  the  marshes  of 
1771  N  St.  N.  W.  or  disturb  the  rank, 
still  water  further,  I'm  resigning  from  the 
organization  effective  this  date  [Oct.  22]." 

Aside  from  the  NAB  resignation  angle, 
Mr.  Kadow's  broadcasting  position  last 
week  was  unchanged.  No  accounts  had  yet 
come  forward  in  response  to  the  news 
WOMT  would  accept  liquor  advertising,  al- 
though distinct  reaction — both  pro  and  con 
— was  apparent  both  in  Manitowoc  and  at 
the  station's  representation  office  (Hal 
Holman)  in  Chicago. 

WQXR'S  AN  OLD  HAND; 
WKTX  WILLING,  UNWANTED 

In  New  York  last  week,  Elliott  M.  Sanger 
Sr.,  executive  vice  president  of  WQXR-AM- 
FM,  a  pioneer  station  in  spirits  advertising, 
indicated  he  would  not  take  on  "hard  liquor" 
advertising  at  this  time.  However,  he  said, 
the  station  would  continue  to  carry  liqueur 
advertising  on  grounds  that  "people  don't 
get  drunk  on  cordials."  WQXR  as  far  back 
as  1945  began  taking  paid  spots  from  such 
advertisers  as  Cointreau  Wine  Shippers 
Corp.,  through  the  years  has  serviced  Julius 
Wile  &  Sons  (importers),  Schenley  Distillers 
Corp.  (Dubonnet  wines),  Park  &  Tilford 
(John  Harvey  sherries  and  ports),  Canada 
Dry  Corp.  (Pedro  Domecq  wines),  Popper 
Morson  Corp.  (Peter  Hagen  cordials).  It 
also  features  spots  for  Hans  Holterbosch 
Inc.  (Loewenbrau  Munich  beer). 

However,  Mr.  Sanger  said  that  while  the 
station  had  no  present  plans  to  break  the 
industry-imposed  taboo,  such  action,  if 
taken,  "would — I  think — be  perfectly  ac- 
ceptable to  our  listeners."  He  explained  that 
96%  of  WQXR's  audience  is  adult,  "and 
this  is  our  biggest  sales  platform." 

He  noted  the  comment  made  in  Broad- 
casting last  week  by  one  agency  executive 
who  suggested  that  liquor  ads  should  be 
slotted  in  the  post  10:30  p.m.  period.  "Were 
we  to  accept  liquor  ads,"  Mr.  Sanger  said,  "I 
wouldn't  hide  the  products." 

WKTX  Atlantic  Beach,  Fla.,  is  willing  to 
be  counted  among  those  stations  which  ac- 
cept liquor  advertising.  It  has,  in  fact,  since 
going  on  the  air  in  January  this  year,  but 
hasn't  yet  had  a  hard  liquor  account. 

"They  just  won't  buy,"  says  Robert  K. 
Lynch,  station  manager,  who  told  Broad- 
casting last  week  that  "we  would  accept 
hard  liquor  advertising  as  long  as  it  can  meet 
the  standards  of  good  taste  which  we  impose 
on  any  sponsor.  The  fact  that  the  liquor  in- 
dustry itself  has  imposed  a  voluntary  ban  on 
radio  seems  more  to  the  point  in  question." 

THE  MEN  WITH  THE  MONEY 
PLAY  IT  CLOSE  TO  THE  CHEST 

The  Distilled  Spirits  Institute,  which  says 
it  represents  70%  of  domestic  producers, 
last  week  re-reaffirmed  its  intention  to  main- 
tain the  voluntary  prohibition  of  broadcast 
advertising  which  it  adopted  in  1935  for 
radio  and  in  1948  for  tv.  As  reported  last 
week,  its  board  has  voted  to  maintain  the 
code  ban,  although  it  is  softening  on  another 
advertising  angle — it  probably  will  allow 
pictures  of  women  in  liquor  advertising  in 
the  near  future. 

[Note:  authoritative  estimates  place  the 

Broadcasting 


total  alcoholic  industry  advertising  budget  at 
$416  million  yearly.] 

Schenley,  the  biggest  American  producer 
not  a  member  of  DSI,  maintains  an  inde- 
pendent position  in  regard  to  advertising, 
but  is  not  yet  ready  to  commit  itself  on  ra- 
dio-tv.  A  top-echelon  spokesman  was  vague 
last  week  when  asked  when  the  company 
might  take  a  position — the  answer:  "When- 
ever we  get  around  to  considering  it." 

Two  other  major  producers,  both  mem- 
bers of  DSI,  aren't  in  any  great  hurry  to 
crack  the  conventional  curtain  on  distilled 
spirits  advertising  in  broadcast  media,  judg- 
ing by  reports  from  their  agencies. 

The  companies,  traditionally  heavy  print 
advertisers,  are  Hiram  Walker  Inc.,  Detroit, 
represented  by  Foote,  Cone  &  Belding  (for 
Imperial,  Walker's  Deluxe,  Meadow  Brook 
and  Hiram  Walker  vodka),  and  Brown- 
Forman  Distillers  Corp.,  Louisville,  whose 
whiskey  brands  are  handled  by  Erwin 
Wasey,  Ruthrauff  &  Ryan  Inc. 

A  spokesman  for  FC&B  in  Chicago  told 
Broadcasting  on  behalf  of  Walker  that  his 
client  "has  no  plans  at  present  to  place 
liquor  advertising  on  radio."  He  questioned 
the  type  of  broadcast  campaign  that  could 
be  used  to  advertise  distilled  spirits  and 
added,  "I  don't  think  we'd  be  interested 
in  it." 

A  spokesman  for  EWR&R  reported  "no 
immediate  interest"  on  behalf  of  Brown- 
Forman  but  added  that  "very  obviously,  if 
this  becomes  a  significant  trend  in  the 
broadcast  industry,  we'd  want  to  discuss  it 
with  the  client." 

Alberta  Distillers  Ltd.  and  its  U.  S.  sub- 
sidiary, Rogers,  Allen  &  Co.  Ltd.,  New 
York,  last  week  announced  they  would  try 
to  broaden  the  U.  S.  market  of  Canadian 
whiskies,  but  their  agency,  Roy  S.  Durstine 
Inc.,  indicated  they  would  not  use  the 
broadcast  media  to  do  so.  Durstine  at  one 


NO  ALARM  AMONG  THE  MEMBERS 

Broadcasting  polled  delegates  to  NAB's  Fall  Conference  in  Boston  last  week  on  their 
reaction  to  the  subject  of  liquor  adverising.  These  are  the  findings  (based  on  87 
answered  questionnaires). 

Yes  No 

1  .    Have  you  been  asked  to  take  liquor  accounts?   30%  70% 

2.  Do  you  accept  liquor  advertising?    9%  91% 

3.  If  "no,"  have  you  seriously  considered  accepting  liquor 

accounts?    35%  65% 

4.  Do  you  accept  beer  and  wine  advertising?   94%  6% 

5.  WOMT  Manitowoc,  Wis.,  announced  last  week  it  would 

accept  liquor  advertising.  Do  you  approve?   65%  35% 


time  handled  a  hefty  portion  of  the  Seagram 
account  (lost  last  year  to  Warwick  &  Legler 
Inc.).  The  account  executive  on  Carring- 
ton's  Canadian  whiskey  and  Beauquer  (the 
only  cordial  made  of  Canadian  whiskey)  — 
Roy  S.  Durstine  Jr. — said  Thursday  that 
the  firm  might  be  using  broadcasting  for 
a  beer  that  may  be  introduced  next  year 
from  Canada,  and  perhaps  a  line  of  wines 
bearing  the  Alberta  imprint. 

TEMPERANCE  LEAGUE  VOICES 
NEW  CALL  FOR  LEGISLATION 

In  Washington,  the  National  Temperance 
League,  commenting  on  the  WOMT  and 
WCRB  actions,  called  them  "a  direct  chal- 
lenge to  the  86th  Congress  to  enact  a  law 
to  ban  all  forms  of  alcoholic  beverage  adver- 
tising in  interstate  commerce." 

It  was  apparent  that  the  temperance 
organization  and  its  kindred  spirits  would 


seize  upon  the  current  developments  as  they 
renew  perennial  campaigns  to  push  such 
legislation  through  Capitol  Hill.  Although 
the  broadcasters'  battle  lines  are  not  yet 
defined,  the  prohibitionists'  are.  One  of  the 
principal  defenses  used  by  both  media 
people  and  liquor  advertisers  in  the  past 
has  been  the  voluntary  codes  which  kept 
such  advertising  off  the  air.  Hitting  directly 
at  that  argument,  the  temperance  league's 
statement  continued: 

"The  decision  of  the  two  stations  to  carry 
hard  liquor  ads  on  the  air  completely  re- 
futes the  claims  that  self-regulation  is  ade- 
quate. The  sure  way  to  protect  the  Amer- 
ican home  from  radio  and  tv  advertising 
of  alcoholic  beverages  is  for  Congress  to 
ban  all  such  advertising  from  interstate 
commerce.  The  demand  for  such  action  by 
the  next  Congress  will  undoubtedly  be 
greater  than  ever  before  because  of  the 
decision  of  stations  WCRB  and  WOMT." 


ADVERTISERS  &  AGENCIES 


PETRY  PARALLELS  SPOT  TV,  SALES 

•  More  for  one  means  more  for  the  other,  study  shows 

•  Statistical  cases  in  point:  cigarettes,  beers,  P&G 


Hike  your  spot  television  budget  and 
your  sales  go  up;  cut  the  budget  and  sales 
drop. 

That's  the  message  offered  advertisers 
and  agencies  last  week  by  the  television 
division  of  Edward  Petry  &  Co.,  station 
representation  firm.  The  advice  was  docu- 
mented in  a  study  of  the  relationship  be- 
tween changes  in  spot  tv  spending  and  en- 
suing changes  in  sales  in  two  fields  that  rely 
heavily  on  television:  cigarettes  and  beer. 

The  study  showed,  among  cigarette 
brands,  that  eight  out  of  nine  which  in- 
creased their  spot  tv  budgets  in  1957  also 
enjoyed  an  increase  in  sales,  while  eight 
out  of  nine  which  cut  back  on  spot  tele- 
vision showed  a  decline  in  sales.  A  similar 
pattern  was  evident  among  beer  advertisers 
— 10  of  12  leading  companies  that  spent 
more  on  spot  tv  showed  sales  gains;  three 
of  seven  who  spent  less  sold  less  (see 
tables) . 

Martin  L.   Nierman,  vice  president  in 


charge  of  sales  for  Petry-Tv,  said  that  "to 
the  best  of  our  knowledge,  this  is  the  first 
time  a  firm  has  issued  a  thoroughly  docu- 
mented report  which  directly  relates  the 
increase  or  decrease  in  the  use  of  an  ad- 
vertising medium  to  actual  sales  perform- 
ance on  a  brand-by-brand,  industry-wide 
basis." 

The  Petry  study  also  examined  budgets 
and  sales  of  filter  cigarettes  as  against  those 
of  king-sized  and  regular.  Filters  got  the 
biggest  spot  tv  increase — and  not  only 
gained  in  sales  at  a  faster  clip  than  the 
others  but  also  outsold  regulars  for  the  first 
time.  The  filters'  spot  tv  appropriation  in 
1957  was  41%  ahead  of  that  for  1956,  and 
filter  sales  also  went  ahead  by  41%  while 
sales  of  king-sized  and  regulars  dropped 
back. 

The  presentation  cited  Anheuser-Busch 
and  Falstaff  as  two  "outstanding"  beer  suc- 
cess stories  for  spot  tv  in  1957: 

•  Anheuser  switched  from  network  to  spot 


tv  in  late  1956,  made  spot  television  its  No. 
1  medium  in  1957  by  almost  doubling  its 
spot  budget,  showed  a  sales  increase  of 
250,493  barrels  and  regained  No.  1  po- 
sition in  the  brewing  field. 

•  Falstaff  has  been  a  heavy  spot  tv  user 
since  1953,  using  more  and  more  each  year 
and,  in  1957,  almost  doubling  its  spot 
allocation  by  giving  it  41%  of  the  overall 
company  appropriation  in  measured  media: 
from  sixth  place  in  the  field  in  1954,  Fal- 
staff rose  to  fourth  in  1955  and  1956,  to 
third  in  1957.  In  addition,  Falstaff's  sales 
increase  of  430,000  barrels  was  the  largest 
among  brewers  last  year. 

The  study  also  cited  Procter  &  Gamble — 
"best  managed  company  in  the  U.  S." — as 
a  disciple  of  spot  television:  its  spot  alloca- 
tion was  up  from  $17,522,450  in  1956  to 
$25,926,840  in  1957,  a  gain  of  48%  (more 
than  four  times  the  rate  of  increase  for  any 
other  measured  medium  used  by  P  &  G), 
and  its  sales  rose  by  $118,099,352  to  a 
total  of  $1,156,389,726. 

Petry  officials  said  their  study  "was  con- 
ceived and  prepared  as  a  service  to  the 
advertising  industry  in  general,"  and  that 

CONTINUED 


Broadcasting 


October  27,  1958    •    Page  37 


ADVERTISERS  &  AGENCIES  continued 

"beers,  cigarettes  and  Procter  &  Gamble 
are  just  cases  in  point." 

Spokesmen  also  explained  that  the  beer 
and  cigarette  categories  were  chosen  be- 
cause sales  figures  are  more  readily  as- 
certainable in  these  groups.  The  "Wootten 
Report'"  was  source  of  the  cigarette  sales 


figures;  the  "American  Brewer"  in  the  case 
of  beer  sales  (because  of  the  wide  variety 
of  beers,  this  study  was  limited  to  com- 
panies selling  at  least  a  million  barrels  a 
year).  Spot  tv  figures  are  from  those  com- 
piled for  Television  Bureau  of  Advertising 
by  N.  C.  Rorabaugh  Co. 

The  following  tables  show  how  changes 
in  spot  tv  were  followed  by  changes  in  sales: 


HOT  BRANDS  ARE  SPOT  BRANDS 

(Billions  of 

Cigarettes)*'' 

1956 

1957 

%          1956  1957 

Brand 

Spot  Tv* 

Spot  Tv* 

Change       Sales  Sales 

%  Change 

Winston 

$  806,960 

$1,960,730 

+  143%       34.0  40.8 

+  20  % 

L&M 

3,294,310 

3,857,720 

+  17%      20.3  24.8 

+  22.2% 

Hit  Parade 

668,340 

2,092,750 

+  213%        1.8  4.5 

+  150  % 

Viceroy 

5,373,290 

6,259,790 

+  16%       23.3  24.5 

+  5.1% 

Lucky  Strike 

118,570 

123,860 

+     4%       55.5  51.5 

—  7.2% 

Kent 

188,280 

1,568,430 

+  733%        3.4  15.1 

+  344  % 

Parliament 

640,180 

1,770,990 

+  176%        1.8  2.0 

+  11  % 

Salem 

171,320 

619,700 

+  262%        4.0  12.0 

+  200  % 

Kools 

3,743,420 

5,031,830 

+  34%       11.9  12.3 

+  3.4% 

*  TvB — N.  Rorabaugh 

**  Wooten  Report 

SPOT  TV  CUTS  AND  SALES  DIPS 

(Billions  of 

Cigarettes)" 

1956 

1957 

%           1956  1957 

Brand 

Spot  Tv* 

Spot  Tv* 

Change       Sales  Sales 

Change 

Camels 

$  680,690 

$  290,840 

—  57%      69.5  64.0 

—  7.9% 

Cavalier 

292,320 

15,900 

—  95%        1.0  0.7 

—  30  % 

Chesterfield 

1,106,590 

127,160 

—  89%       37.5  31.8 

—  15.2% 

Pall  Mall 

390,570 

337,300 

—   14%       56.0  55.2 

—  1.4% 

Marlboro 

3,404,200 

1,452,410 

—  57%       14.3  19.5 

-1-36.4% 

Philip  Morris 

3,079,480 

1,717,380 

—  44%       19.3  15.0 

—  22.3% 

Raleigh 

1,733,680 

1,130,730 

—  35%        7.0  6.7 

—  4.3% 

Spud 

242,200 

—  100%         0.4  0.3 

—  25  % 

Old  Gold 

1,958,800 

1,060,360 

—  46%       18.0  15.8 

—  12.2% 

*  TvB — Rorabaugh 

f*  Wooten  Report 

TOP  BEERS— THEY  INCREASED  SPOT 

(Barrel  Sales)*** 

1956 

1957 

Brewing  Company       Spot  Tv 

Spot  Tv** 

1956  1957 

Difference 

Anheuser-Busch 

$1,534,680 

$2,792,410 

5,865,583  6,116,076 

+  250,493 

Joseph  Schlitz 

638,370 

1,752,250 

5,942,837  6,021,837 

+  78,462 

Falstaff 

1,224,430 

2,196,180 

3,870,000  4,300,000 

+  430,000 

Hamm 

1,309,110 

1,453,340 

3,324,847  3,376,413 

+  51,566 

Stroh 

401,260 

461,070 

2,708,750  2,583,515 

—  125,235 

Miller 

281,260 

359,970 

2,245,612  2,322,060 

+  76,448 

Schmidt 

268,830 

383,640 

1,850,436  1,757,131 

—  93,305 

Piel  Bros. 

1,485,300 

1,594,130 

1,350,000  1,435,000 

+  85,000 

National  Brewing  692,150 

779,180 

1,295,000  1,301,000 

+  6,000 

Adolf  Coors 

33,890 

73,070 

1,089,295  1,146,585 

+  57,290 

Jackson 

566,660 

643,870 

1,051,000  1,107,000 

+  56,000 

Olympia 

149,380 

221,590 

1,016,000  1,100,000 

+  84,000 

Note  that  these  sales  increases  were  registered  in  a  declining  market 

Beer  pro- 

duction  was  off  slightly  in  1957 

— 84.34  million  barrels  as  against  85  million  in  1956. 

^dividual  company  sales  gains 

in  the  brewing 

industry  were  made  by  outselling  the 

competition. 

*  Sales  of  1 

million  barrels 

and  over 

**  TvB — N.  C 

Rorabaugh 

***  American  E 

rewer 

REDUCED  SPOT  TV— SHRINKING  SALES 

(Barrel  Sales)*** 

1956 

1957 

Brewing  Company       Spot  Tv 

Spot  Tv** 

1956  1957 

Difference 

Ballantine 

$1,852,280 

$1,814,930 

3,966,513  3,981,728 

+  15,215 

Carling 

1,348,860 

1,231,440 

2,996,823  3,150,188 

+  154,165 

Pabst 

1,962,580 

1,480,060 

3,400,000  2,900,000 

—  500,000 

Lucky  Lager 

680,600 

486,250 

1,960,114  2,068,217 

+  108,103 

Jacob  Ruppert 

489,400 

433,170 

1,539,289  1,490,344 

—  48,945 

Drewrys  Ltd. 

606,970 

449,050 

1,431,921  1,368,712 

—  63,209 

Duquesne 

512,800 

447,520 

1,045,767  1,061,920 

+  16,153 

In  the  overa 

II,  the  twelve  companies  which  increased  their  spot  tv 

expenditures 

increased  their 

sales  by  956,854  barrels.  The 

seven  companies  which  reduced  their 

spot  tv  expenditures  showed  a  sales  loss  of  31! 

3,468  barrels. 

*  Sales  of  1 

million  barrels  and  over 

**  TvB— N.  C 

Rorabaugh 

***  American  Brewer 

TvB  Wields  Statistics 
In  Auto  Budget  Battle 

A  new  weapon  was  launched  last  week 
by  tv  forces  in  the  conti  nuing  battle  over 
auto  makers'  media  allocations. 

The  Television  Bureau  of  Advertising 
has  issued  to  members  a  new  "factual 
graph"  in  the  form  of  a  "calculating  wheel." 
or  as  TvB  terms  it,  a  "Power  Steering"  wheel. 

Purpose  of  this  graph:  to  convince  dealers 
and  manufacturers  why  television  is  basic 
to  their  purposes. 

To  support  its  position,  TvB  uses  sources 
including  A.  C.  Nielsen  statistics  showing 
percentage  of  new  and  used  car  homes 
viewing  tv  by  half-hour  segments  each 
evening  of  the  week;  an  NBC-TV  study 
this  year  of  auto  dealers  and  shoppers  of 
seven  car  makes  representing  80%  of  new 
car  sales;  studies  by  NBC-TV  and  ABC-TV 
on  auto  dealers  made  in  1956;  a  CBS-TV 
study  of  dealers  made  in  1954  and  a  special 
TvB  study  of  auto  shoppers  in  26  states 
made  two  years  ago. 

The  marshalling  of  this  material  by  TvB 
follows  closely  the  bureau's  dissemination 
of  an  auto  success  story  kit  [Lead  Story, 
Oct.  13]  and  its  research  report  on  the  Bob 
Hope  Buick  Show  released  at  the  peak  of 
newspaper  resistance  to  the  Buick-McCann- 
Erickson  pro-tv  approach  in  advertising  for 
its  1959  models  [Advertisers  &  Agencies, 
Oct.  6]. 

Along  with  the  "Power  Steering"  wheel 
calculator,  TvB  issued  a  composite  table 
which  incorporates  some  specific  informa- 
tion taken  from  the  various  auto  dealer 
studies.  The  table  sets  forth  in  summary 
what  the  dealers  thought  manufacturers 
should  do  in  increasing  or  decreasing  their 
various  media  budgets.  The  table: 

Net 

Media  Increase  Decrease  Income 

Television  51%  5%  +46% 
Magazines  10%  24%  —14% 
Newspapers       29%        15%  +24% 

The  calculator,  prepared  by  the  TvB  sales 
promotion  department,  gives  answers  for 
three  groups,  dealers,  car  shoppers  and  the 
general  public,  on  advertising  impact  and 
effectiveness  of  major  media.  On  the  re- 
verse side  of  the  wheel,  a  chart  shows  actual 
percentages  of  new  and  used  car  homes 
viewing  tv  via  evening  half  hours. 

Ad  Budgets  Up  in  Slump:  Head 

The  nation's  leading  manufacturers,  dur- 
ing the  1957-58  recession,  tended  to  in- 
crease their  advertising  budgets,  according 
to  George  W.  Head,  chairman  of  the  Coun- 
cil on  Advertising  Clubs,  Advertising  Fed- 
eration of  America.  This  point  was  the  sub- 
ject of  "Repros" — a  new  AFA  club  month- 
ly newsletter  which  Mr.  Head  will  edit  and 
publish.  Citing  a  9V2  %  increase  in  adver- 
tising expenditures  of  the  nation's  top  100 
advertisers  during  the  first  nine  months  of 
1958  over  the  preceding  year,  Mr.  Head 
reported,  "the  country's  largest,  most  suc- 
cessful concerns,  know  that  advertising  is 
a  sales  tool.  It  is  deadly  logic  to  operate  a 
business  on  the  premise  that  'when  business 
is  good,  there  is  no  need  for  extra  stimulus 
through  advertising,  and  when  business  is 
bad,  we  can't  spare  the  dollars  for  adver- 
tising.' " 


Page  38    •    October  27,  1958 


Broadcasting 


George  H.  Gribbin  joined  Young  &  Rub- 
icam,  New  York,  23  years  ago  as  a  copy- 
writer. 

Last  week  he  was  elected  president  of 
the  agency,  one  of  the  leading  advertising 
agencies  in  the  U.  S.  and  in  the  top  bracket 
in  broadcast  billings. 

Mr.  Gribbin  spent  most  of  his  years  at 
Y  &  R  with  copy  but  in  1951  he  was  elected 
a  vice  president  and  placed  in  charge  of 
radio-tv  commercials.  Three  years  later  he 
became  copy  director  with  responsibility 
over  both  print  and  radio-tv  copy  and  in 
1956  was  appointed  a  senior  vice  president. 

In  the  Y  &  R  shift,  Sigurd  S.  Larmon. 
who  has  been  the  agency's  president  and 
chairman  of  the  board  since  1943,  continues 
as  chairman  and  also  becomes  chief  ex- 
ecutive officer.  Louis  N.  Brockway,  Y&R 


GAMES  ON  RADIO  •  Milton  Bradley 
Games,  Springfield,  Mass.,  is  scheduling  its 
first  major  Christmas  push  in  broadcast 
media.  Through  Charles  W.  Hoyt  Co., 
N.  Y.,  Bradley  is  planning  four-week  satura- 
tion (20  announcements  per  week)  spot  ra- 
dio push  in  30  markets  starting  Nov.  17. 

MORE  GAMES  •  Pre  Santa  spot  tv  cam- 
paign planned  by  Selchow  &  Righter  Co. 
(games,  novelties  and  puzzles),  N.  Y.,  for 
few  of  its  games  in  about  10  markets,  be- 
ginning just  before  Thanksgiving  and  con- 
tinuing to  Christmas. 

SUNLIGHT  SALES  •  New  and  additional 
daytime  business  of  $2.3  million  gross  was 
announced  last  week  by  NBC-TV,  which 
reported  sell-out  of  Monday  through  Fri- 
day. 10:30  a.m.-l  p.m.  block  of  programs. 
Additional  business  was  received  from 
Procter  &  Gamble  Co.,  Lever  Bros.  Co. 
and  Whitehall  Labs,  and  new  business  from 
Pharmaceuticals  Inc.,  all  of  whom  bought 
segments  on  various  daytime  shows. 

OPERA  SEASON  •  Texas  Co.  (Texaco). 
N.  Y.,  will  sponsor  20  matinee  performances 
of  Metropolitan  Opera  this  season  on  CBS 
Radio  (Saturdays,  starting  Nov.  29  at  2 
p.m.  EST),  marking  Texaco's  19th  straight 


executive  vice  president,  moves  to  a  new 
post  of  chairman  of  the  executive  com- 
mittee. 

Appointment  of  three  new  executive  vice 
presidents  at  Y&R  were  announced  by 
Messrs.  Larmon  and  Gribbin.  They  are 
Frank  Fagan,  with  the  agency  since  1934, 
a  vice  president  and  contact  supervisor 
since  1943  and  a  senior  vice  president  since 
1953;  Harry  Harding,  with  Y&R  since  1943, 
vice  president  in  charge  of  contact  since 
1951  and  a  senior  vice  president  in  1953, 
and  Harry  Enders,  associated  with  the 
agency  since  1936,  secretary  and  treasurer 
of  the  company  and  elected  a  vice  presi- 
dent in  1955. 

Mr.  Brockway  joined  Y  &  R  in  1930  as  a 
contact  man,  was  made  vice  president  in 
1939.  executive  vice  president  in  1943. 


year  of  opera  sponsorship  on  radio.  This 
year  performances  will  be  on  CBS  Radio 
for  first  time  (formerly  was  on  ABC  Ra- 
dio). In  Canada,  performances  will  be 
carried  by  the  Canadian  Broadcasting  Corp. 
under  sponsorship  of  McColl-Frontenac  Oil 
Co.  Ltd.  Cunningham  &  Walsh,  N.  Y.,  is 
Texaco"s  agency. 

DAY'S  WORK  o  Three  orders  totaling 
$800,000  gross  for  participations  on  NBC- 
TV's  Today  (Mon.-Fri.  7-9  a.m.)  and  The 
Jack  Paar  Show  (Mon.-Fri.  11:15  p.m.-l 
a.m.)  were  announced  last  week  by  network. 
Alberto-Culver  Co.  (hair  preparations), 
Chicago,  through  Geoffrey  Wade  Adv..  Chi- 
cago, has  bought  93  participations  on  Today 
during  the  first  half  of  1959  and  93  partici- 
pations on  Jack  Paar.  G.  and  C.  Merriam 
Co.  (Webster's  Dictionary),  Springfield, 
Mass.,  through  Anderson  &  Cairns,  New 
York,  four  participations  on  Today,  during 
the  last  quarter  of  this  year  and  Block  Drug 
Co.  (Nytol),  Jersey  City,  through  Sullivan, 
Stauffer.  Colwell  &  Bayles,  New  York, 
seven  participations  on  Today  during  the 
final  quarter  of  this  year. 

MIND  OVER  NETWORK  •  Aluminum 
Co.  of  America,  currently  sponsoring  Alcoa 
Theatre  (NBC-TV  Mon.  9:30-10  p.m.)  is 


negotiating  with  ABC-TV  for  film  series  of 
psychological  dramas  for  programming  in 
Tuesday  10-10:30  p.m.  time  period  on 
approximately  100  stations.  Alcoa  has  tenta- 
tively reserved  time  period,  starting  date 
undetermined.  Fuller  &  Smith  &  Ross,  N.  Y., 
is  agency. 

TOYS  ON  TV  •  Fun  Bilt  Toys  has  launched 
"token"  pre-Christmas  tv  campaign,  using 
participations  on  children's  programs  in  10 
markets  to  advertise  juvenile  photographic 
outfit  called  Foto  Fun  Kit,  color-on-color- 
off  book  whose  pages  can  be  colored,  wiped 
off  and  recolored,  and  other  juvenile  play- 
things. "We  are  using  live  tv  demonstrations 
to  sell  these  toys,"  Frank  Moreland,  partner 
in  Killingsworth-Moreland,  L.  A.,  agency 
for  Fun  Bilt,  said.  The  pre-Christmas  cam- 
paign is  forerunner  for  much  more  exten- 
sive campaign  for  1959,  he  stated,  pointing 
out  that  Fun  Bilt  is  new  company  which 
has  been  in  business  only  since  August. 

ORGANIZING  •  Radio-tv  will  "no  doubt" 
figure  in  new  advertising  campaign  for 
Organ  Corp.  of  America  being  readied  by 
its  new  agency,  Wexton  Adv.,  N.  Y.  agency 
official  declared  last  week.  But  Wexton  de- 
clined to  specify  whether  broadcast  would 
involve  spot  or  network  participations  on 
behalf  of  client's  new  electric  concert  chord 
organ. 

ELECTION  PURCHASE  •  A-S-R  Products 
Corp.,  (Gem  razors  and  blades)  New  York, 
and  Bayuk  Cigars  (Phillies)  Philadelphia, 
will  co-sponsor  election  night  results  over 
entire  NBC-TV  network.  A-S-R  will  intro- 
duce new  Gem  push-button  razor  appro- 
priately termed  "The  People's  Choice." 
Kenyon  &  Eckhardt,  N.  Y.,  is  agency  for 
A-S-R;  Feigenbaum  &  Werman,  Phila- 
delphia, is  Bayuk  agency. 

CHRYSLER  LOVES  PARADES  •  Chrysler 
Corp.,  through  Leo  Burnett  Co.,  will 
sponsor  for  fifth  consecutive  year  ABC-TV's 
coverage  of  32nd  annual  '"J.  L.  Hudson 
Thanksgiving  Day  Parade,"  from  Detroit, 
November  27,  10:15-11  a.m.  Program  will 
orginate  through  WXYZ-TV  Detroit. 

ELECTRONICS  ON  SPOT  •  Shure  Bros 
Inc.  (microphones,  electronic  components), 
Evanston,  111.,  has  launched  short-term  spot 
announcement  campaigns  on  fm  stations 
coincident  with  high  fidelity  expositions  in 
each  of  six  major  cities  to  introduce  new 
professional  stereo  dynetic  phonograph 
cartridge.  Two-week  drive  covers  New 
York  (two  stations).  Philadelphia,  Boston, 
Los  Angeles  and  San  Francisco  (one  station 
each)  and  is  extension  of  campaign  on  four 
stations  in  Chicago  during  recent  high 
fidelity  show.  One  minute  spots  on  fm  are 
timed  before,  during  and  after  local  hi-fi 
expositions.  Schedule  varies  from  14  to  30 
fm  spots  per  week  in  cities  and  is  under- 
stood to  represent  expenditure  of  "several 
thousand  dollars."  Agency  for  Shure  is 
William  Hart  Adler,  Chicago. 

TIMELY  DRIVE  •  Four-week  series  of 
participations  on  three  network  programs 
has  been  purchased  by  Elgin  National 
Watch  Co.  through  J.  Walter  Thompson 
Co.  Pre-Christmas  campaign  will  run  Nov. 
25  through  Dec.  20  on  NBC-TV's  Perry 
Como  Show  and  Wagon  Train;  and  ABC- 
TV's  alternating  Cheyenne  and  Sugarfoot. 


BUSINESS  BRIEFLY  WHOS  BUY,NG  WHAT  WHERE 


Broadcasting 


October  27,  1958    •    Page  39 


ADVERTISERS  &  AGENCIES  continued 


Tv  networks  know  well:  where 
there's  smoke,  there's  money 


Of  the  15  top  brand  advertisers  in  net- 
work tv  last  August,  six  were  cigarettes. 
Winston,  Salem,  L&M  filter  tip,  Viceroy, 
Herbert  Tareyton  and  Kent  made  up  the 
strength  of  tobacco  brands  spending  the 
most  on  network  tv  in  one  month. 

As  usual,  automobiles  were  heavy  con- 
tributors to  network  tv,  four  cars  figuring 
in  the  top  15:  Chevrolet,  Ford,  Dodge  and 
Mercury.  Aside  from  cigarettes  and  autos, 
only  five  brands  were  left — two  headache 
remedies  (Anacin  and  Bufferin),  a  camera 
(Eastman  Kodak)  and  two  detergents 
(Tide  and  Cheer). 

The  highest  gross  billing  company  re- 
mained Procter  &  Gamble  ($2  million  more 
in  August  than  its  nearest  contender,  Col- 
gate-Palmolive). 

Lever  Bros.,  General  Foods  and  Amer- 
ican Home  Products  completed  the  first 
five. 

The  advertiser  breakdown  in  network 
tv  billing  is  provided  by  Television  Bureau 
of  Advertising  based  on  reports  by  Leading 
National  Advertisers  and  Broadcast  Adver- 


TOP   1  5  By  Company 


AUGUST  1958 

1.  procter  &  gamble 
colgate-palmolive 
lever  brothers 
general  foods 
american  home  products 
r.  j.  reynolds  tobacco 
Gillette 

8.  general  motors 

9.  bristol-myers 

10.  general  mills 

11.  ford  motor 

12.  american  tobacco 

13.  sterling  drug 

14.  pharmaceuticals  inc. 

15.  p.  lorillard 


By  Brand 


1.  ANACIN  TABLETS 

2.  WINSTON  CIGARETTES 

3.  CHEVROLET  PASSENGER  CARS 

4.  TIDE 

5.  SALEM  CIGARETTES 

6.  DODGE  PASSENGER  CARS 

7.  L&M  FILTER  TIP  CIGARETTES 

8.  VICEROY  CIGARETTES 

9.  FORD  PASSENGER  CARS 

10.  HERBERT  TAREYTON  CIGARETTES 

11.  KENT  CIGARETTES 

12.  CHEER  DETERGENT 

13.  BUFFERIN 

14.  MERCURY  PASSENGER  CARS 

15.  EASTMAN  KODAK  CAMERAS 


$4,176,016 

2,077,594 
1,773,249 
1,549,607 
1,488,223 
1,470,761 
1,347,326 
1,225,195 
1,171,089 
1,060,565 
1,032,610 
921,639 
798,074 
789,863 
756,795 


$697,245 
630,978 
610,517 
572,421 
512,211 
466,290 
455,079 
453,515 
433,200 
404,404 
404,051 
375,734 
371,115 
365,490 
357,938 


tising  Reports. 

In  gross  time  billings  by  day  parts,  night- 
time chalked  up  a  gain  of  9.4%  to  more  than 
$30.3  million  in  August  as  compared  to 
over  $27.7  million  in  August  1957,  while 
the  January-August  1958  nighttime  gross 
time  charges  rose  13.4%  from  the  $230  mil- 
lion to  the  $261  million  level. 

Daytime  grosses  in  August  continued  to 
dip  in  the  Monday-Friday  period  (down 
3.4%)  but  were  up  6.6%  for  that  time  in 
January-August,  and  also  up  32.3%  in  Sat- 


urday and  Sunday  during  August,  up  10% 
in  the  January-August  period. 

As  had  been  indicated  in  the  July  fig- 
ures [Advertisers  &  Agencies,  Sept.  29], 
the  toiletries  product  group  has  been  mov- 
ing along  in  front  of  the  pack.  In  August, 
toiletry  advertisers  invested  (at  gross  rates) 
over  $8.3  million  in  network  tv,  about  $1 
million  more,  compared  to  food  adver- 
tisers. In  the  January-August  summary, 
foods  still  led  by  more  than  $3.5  million. 

The  LNA-BAR  compilation  of  network 
gross  time  billings  for  August  were  $41,- 
509,492,  a  6.8%  increase  over  the  same 
month  of  last  year.  All  tv  networks  reported 
increases  for  comparative  periods. 


NETWORK  SPENDING    By  Product  Categories 


AGRICULTURE  &  FARMING 


51,347 


APPAREL,  FOOTWEAR  &  ACCESSORIES 

339,551 

3,133,063 

AUTOMOTIVE,  AUTO.  ACCESSORIES  &  EQUIPMENT 

3.135,915 

35  811  579 

BEER,  WINE  &  LIQUOR 

603,235 

4,251,311 

BUILDING  MATERIALS,  EQUIPMENT  &  FIXTURES 

280.629 

1,385,111 

CONFECTIONERY  &  SOFT  DRINKS 

644,217 

5,901,662 

CONSUMER  SERVICES 

137,286 

1,981,983 

ENTERTAINMENT  &  AMUSEMENT 

249.989 

FOOD  &  FOOn  PRODUCTS 

8,232,576 

69  806  396 

GASOLINE,  LUBRICANTS  &  OTHER  FUELS 

152,315 

1,605,939 

HORTICULTURE 

114,000 

944,295 

HOUSEHOLD  EQUIPMENT  &  SUPPLIES 

1,741,105 

15,500,469 

HOUSEHOLD  FURNISHINGS 

329,810 

2,162,684 

INDUSTRIAL  MATERIALS 

1,004,306 

11,699,761 

INSURANCE 

562,323 

4,665,955 

JEWELRY,  OPTICAL  GOODS  &  CAMERAS 

521,555 

6,750,874 

MEDICINES  &  PROPRIETARY  REMEDIES 

3,960,645 

35,489,702 

OFFICE  EQUIP.,  STATIONERY  &  WRITING  SUPPLIES 

584,797 

4.616,556 

POLITICAL 

15,345 

81,519 

PUBLISHING  &  MEDIA 

827,833 

RADIOS.  TV  SETS,  PHONOGRAPHS, 

MUSICAL  INSTRUMENTS  &  ACCESSORIES 

506,668 

4,708,596 

SMOKING  MATERIALS 

4,717,896 

38,408,891 

SOAPS,  CLEANERS  &  POLISHES 

4,555,596 

41,205,640 

SPORTING  GOODS  &  TOYS 

71,830 

881,552 

TOILETRIES  &  TOILET  GOODS 

8,313,262 

66,204,708 

TRAVEL,  HOTELS  &  RESORTS 

204,138 

1,773,489 

MISCELLANEOUS 

780,492 

5,598.546 

Total 

$41,509,492 

$365,699,450 

LNA-BAR:  Gross  Time  Costs  Only 


In-Out  Campaign  For  Medigum 
Takes  Advantage  of  Cold  Spells 

Pharmaco  Inc.,  Kenilworth,  N.  J.,  is  plac- 
ing its  entire  advertising  budget  (an  esti- 
mated $100,000)  for  Medigum  cough 
remedy  into  spot  television  under  a  buying 
procedure  that  will  coincide  with  periods 
of  above-normal  cold  incidence.  The  agency 
is  Doherty,  Clifford,  Steers  &  Shenfield. 

The  campaign,  beginning  this  month  and 
continuing  through  March,  will  be  on  an 
in-and-out  basis,  depending  on  the  weather. 


The  company  will  use  up  to  120  markets 
in  cold  weather,  with  each  spot  effort  pur- 
chased on  a  one-week  basis. 

Filmed  commercials  for  Medigum  have 
been  shipped  to  the  first  and  second  choice 
stations  for  future  use.  When  cold  incidence 
reaches  a  predetermined  level  in  a  market, 
the  agency  will  advise  the  station  representa- 
tive that  Medigum  has  a  certain  number  of 
dollars  for  a  one-week  campaign.  If  the  first 
station  cannot  deliver  the  spots,  the  second 
outlet  will  be  notified. 

When  the  cold  incidence  returns  to  a 


level  which  does  not  call  for  advertising 
support,  orders  will  not  be  placed  for  the 
following  week. 

Matthews,  Carpenter  Form  Agency 

Tom  Matthews,  formerly  with  WNOR 
Norfolk,  Va.,  and  William  M.  Carpenter, 
vice  president,  Community  Club  Services 
Inc.,  New  York,  have  formed  an  advertising 
agency  as  a  subsidiary  of  CCS.  Mr.  Mat- 
thews is  president  of  the  Matthews  &  Car- 
penter. Other  staffers  include  Joseph  B.  Mat- 
thews and  John  C.  Gilmore. 


Page  40    •    October  27,  1958 


Broadcasting 


SPEARING  OF  FIRSTS  .... 

And  We've  Had  Many  Of  Them! 

......  Today  on  Our  Eleventh  Anniversary 

We  want  to  be  FIRST  to  extend  to  You 

Jfor 

a  Jflerr y  Cfjrtsitmag  anb 
a  JNppp  J^ehJ  JJear... 


WMAR  TV  channel 


SUNPAPERS  TELEVISION  •  BALTIMORE,  MD. 
Represented  Nationally  by  The  KATZ  Agency 


Broadcasting 


October  27,  1958    •    Page  41 


VIEWED  MOST* 


WGAL-TV  audience  is  greater  than  the 
combined  audience  for  all  other  stations  in  the  Channel  8  coverage  area. 
See  Lancaster-Harrisburg-York  ARB  survey. 


Channel  S  •  Lancaster,  Fa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  Inc.*  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


PULSE 


ADVERTISERS  &  AGENCIES  continued 
LATEST  RATINGS 


TOP  10  NETWORK  SHOWS 

Tv  Report  for  Sept.  6-20 
TOTAL  AUDIENCEt 

No.  Homes 
(000) 


1. 

Gunsmoke 

17,922 

2. 

Ed  Sullivan  Show 

15,704 

3. 

Have  Gun,  Will  Travel 

14,790 

4. 

Wells  Fargo 

14,094 

5. 

I've  Got  A  Secret 

14,007 

6. 

GE  Theatre 

13,790 

7. 

Top  Ten  Lucy  Shows 

13,616 

8. 

Perry  Como  Show 

13,398 

9. 

Bob  Hope  Show 

12,963 

10. 

Alfred  Hitchcock  Presents 

12,876 

Rank 

°/o  Homes  * 

1. 

Gunsmoke 

2. 

Ed  Sullivan  Show 

36.8 

3. 

Have  Gun,  Will  Travel 

35.1 

4. 

GE  Theatre 

33.3 

5. 

Wells  Fargo 

33.1 

6. 

I've  Got  A  Secret 

32.8 

7. 

Top  Ten  Lucy  Shows 

32.2 

8. 

Perry  Como  Show 

3L6 

9. 

Alfred  Hitchcock  Presents 

30.8 

10. 

Bob  Hope  Show 

30.6 

AVERAGE  audience:]: 

No.  Homes 

Rank 

(000) 

1. 

Gunsmoke 

17,096 

2. 

Have  Gun,  Will  Travel 

14,138 

3. 

Wells  Fargo 

12,833 

4. 

I've  Got  A  Secret 

12,789 

5. 

Top  Ten  Lucy  Shows 

12,659 

6. 

GE  Theatre 

12,354 

7. 

Alfred  Hitchcock  Presents 

11,789 

8. 

Ed  Sullivan  Show 

11,528 

9. 

Wyatt  Earp 

11,267 

10. 

Buckskin 

11,006 

Rank 

%  Homes* 

1. 

Gunsmoke 

40.3 

2. 

Have  Gun,  Will  Travel 

33.5 

3. 

Wells  Fargo 

30.1 

4. 

I've  Got  A  secret 

29.9 

5. 

Top  Ten  Lucy  Shows 

29.9 

6. 

GE  Theatre 

29.8 

7. 

Alfred  Hitchcock  Presents 

28.2 

8. 

Wyatt  Earp 

27.2 

9. 

Ed  Sullivan  Show 

27.0 

10. 

Buckskin 

25.8 

(f)  Homes  reached  by  all  or  any  part  of  the 

program,  except  for  homes  viewing  only 

1  to  5  minutes. 
{%)  Homes  reached  during  the  average  minute 

of  the  program. 
*    Percented  ratings  are  based  on  tv  homes 

within  reach  of  station  facilities  used  by 

each  program. 

Copyright  1958  A.  C.  Nielsen  Co. 


TOP  10  NETWORK  PROGRAMS 


Tv  Report  for  September 

No 

Viewers 

Rank 

(000) 

1.  Ed  Sullivan 

40,420 

2.  Have  Gun,  Will  Travel 

38,670 

3.  I've  Got  A  Secret 

38,030 

4.  Wells  Fargo 

34,260 

5.  I  Love  Lucy 

33,950 

6.  Wyatt  Earp 

29,840 

1.  Wagon  Train 

29,740 

8.  Real  McCoys 

29,500 

9.  Lassie 

29,060 

10.  Father  Knows  Best 

28,680 

Miss  America  Pageant  (Special) 

58,430 

Rank 

Rating 

1.  I've  Got  A  Secret 

37.6 

2.  Wells  Fargo 

34.7 

3.  Have  Gun,  Will  Travel 

34.3 

4.  Ed  Sullivan 

31.9 

5.  I  Love  Lucy 

30.6 

6.  Wyatt  Earp 

29.6 

7.  Restless  Gun 

28.9 

8.  Best  Of  G  roue  ho 

28.8 

9.  Real  McCoys 

28.6 

10.  Wagon  Train 

28.6 

Miss  America  Pageant  (Special) 

51.5 

Copyright  1958  American  Research  Bureau 


TOP  20  NETWORK  PROGRAMS 

Tv  Report  for  August-September 


Once-a-Week 

Rank  Rating 


Sept. 

Aug. 

1 . 

Miss  A  merica  Pageant 

34.4 

2. 

Have  Gun,  Will  Travel  26.7 

iU.U 

3. 

Alfred  Hitchcock 

25.4 

4. 

Ed  Sullivan 

25.3 

Lj.J 

5. 

Wells  Fargo 

24.6 

z.  z..  o 

f, 
o. 

GE  Theatre 

23.7 

23.2 

7. 

Wyatt  Earp 

23.0 

20.6 

8. 

I  Love  Lucy 

22.5 

20.2 

9. 

Restless  Gun 

22.5 

22.2 

10. 

Playhouse  90 

22.4 

19.8 

11. 

Father  Knows  Best 

22.2 

20.8 

12. 

I've  Got  A  Secret 

21.9 

21.4 

13. 

What's  My  Line 

21.5 

22.5 

14. 

Wagon  Train 

21.0 

21.5 

15. 

Oh  Susanna 

20.8 

16. 

Perry  Mason 

20.6 

19.4 

17. 

Phil  Silvers 

20.4 

19.9 

18. 

Playhouse  of  Stars 

19.8 

20.0 

19. 

Robert  Cummings 

19.8 

20. 

$64,000  Challenge 

19.7 

20.4 

21. 

Boxing 

19.5 

TOP   10  NETWORK  PROGRAMS 


Multi-Weekly 

Rank  Rating 


Sept. 

Aug. 

1. 

Mickey  Mouse  Club 

10.2 

10.3 

2. 

Price  Is  Right 

9.8 

10.3 

3. 

American  Bandstand 

9.4 

8.9 

4. 

CBS  News 

9.2 

9.5 

5. 

Guiding  Light 

8.0 

7.9 

6. 

Search  For  Tomorrow 

7.9 

7.8 

7. 

Treasure  Hunt 

7.5 

8.0 

8. 

Love  of  Life 

7.2 

7.0 

9. 

Jack  Paar  Show 

7.1 

10. 

Who  Do  You  Trust 

'  7.1 

7.0 

Copyright  1958  The  Pulse  Inc. 


BACKGROUND:  The  following  programs, 
in  alphabetical  order,  appear  in  this 
week's  Broadcasting  tv  ratings  roundup. 
Information  is  in  following  order:  pro- 
gram name,  network,  number  of  stations, 
sponsor,  agency,  day  and  time. 

American  Bandstand  (ABC-81) :  partici- 
pating sponsors,  Mon.-Fri.  3-3:30,  4-5 
p.m. 

Best  of  Groucho  (NBC-178) :  Toni  (North), 
DeSoto  (BBDO),  Thurs.  8-8:30  p.m. 

Buckskin  (NBC-181):  Ford  (JWT),  Thurs. 
9:30-10  p.m. 

Calvacade  of  Sports  (NBC-179):  Gillette 
(Maxon),  Fri.  10  p.m. -conclusion 

CBS  News  (CBS-62):  Whitehall  (Bates), 
Mon-Fri.    7:15-7:30  p.m. 

Cheyenne  (ABC-120):  General  Electric 
(Y&R),  Tues.  7:30-8:30  p.m. 

Perry  Como  Show  (NBC-174):  participat- 
ing sponsors,  Sat.  8-9  p.m. 

Bivg  Crosby  (ABC-195)  :  General  Motors 
Oldsmobile  Div.  (Brother)  Oct.  1,  9:30- 
]0:30  p.m. 

Bob  Crosby  (NBC-173):  participating  spon- 
sors, Sat.  8-9  p.m. 
Bob  Cummings  (NBC-138)  :  R.  J.  Reynolds 

(Esty),  Tues.  9:30-10  p.m. 
Desilu  Playhouse  ( CBS- 104)  :  Westinghouse 

(M-E>  Men.  10-11  p.m 
Father  Knows  Best  (NBC -105)  :  Scott  Paper 

(JWT),  alternating  with  Lever  (NL&B), 

Wed.  8:30-9  p.m. 
Frontier  Justice  (CBS-151):  General  Foods 

(B&B),  Mon.  9:30-10  p.m. 
GE   Theatre   (CBS- 132):   General  Electric 

(BBDO),   Sun.   9-9:30  p.m. 
Guiding     Light     (CBS-113):     Procter  & 

Gamble    (Compton),    Mon.-Fri.  12:45-1 

p.m. 


Gunsmoke    (CBS- 172):   Liggett   &  Myers 

(D-F-S),    alternating    with  Remington 

Rand  (Y&R),  Sat.  10-10:30  p.m. 
Have  Gun,  Will  Travel  (CBS-118):  Lever 

(JWT),  alternating  with  American  Home 

Products  (Bates),  Sat.  9:30-10  p.m. 
Alfred  Hitchcock  (CBS-146):  Bristol-Myers 

(Y&R),  Sun.  9:30-10  p.m. 
Bob  Hope  Show  (NBC-180) :  Buick  (M-E). 

Tues.  9-10  p.m. 
I  Love   Lucy    (CBS-146):   General  Foods 

(B&B),  Mon.  9-9:30  p.m. 
I've   Got  a  Secret    (CBS-170):  Reynolds 

(Esty),  Wed.  9:30-10  p.m. 
Lassie  (CBS-141):  Campbell  Soup  (BBDO), 

Sun.  7-7:30  p.m. 
Art    Linkletter    (CBS-93) :  participating 

sponsors,  Mon.-Fri.  2:30-3  p.m. 
Love    of    Life    (CBS-159) :  participating 

sponsors,  Mon.-Fri.  12:15-12:30  p.m. 
Mickey  Mouse   Club   (ABC-Ill):  partici- 
pating  sponsors,   Mon.-Fri.  5-6  p.m. 
Miss  America  Pageant  (CBS-187):  Philco 

(BBDO),  Sat.  Sept.  6,  10  p.m-midnight. 
Jack  Parr  Show  (NBC-119) :  participating 

sponsors,  Mon.-Fri.  11:15-1  a.m. 
Perry  Mason  (CBS -132) :  Armour  (FC&B). 

alternating   with   Libbey  -  Owens  -  Ford 

(F&S&R),  Sat.  7:30-8:30  p.m. 
Playhouse     90     (CBS-134) :  participating 

sponsor,  Thurs.  9:30-11  p.m. 
Playhouse    of    Stars    (CBS-140) :  Schlitz 

(JWT),   Fri.   9:30-10  p.m. 
Price   Is  Right   (NBC-150):  participating 

sponsors,  Thurs.  11-11:30  a.m. 
Queen  For  a  Day  (NBC-162):  participating 

sponsors,  Mon.-Fri.  4-4:30  p.m. 
Real  McCoys  (ABC-121):  Sylvania  Electric 

(JWT),  Thurs.  8:30-9  p.m. 
Restless  Gun  (NBC-109):  Warner  Lambert 


(SSC&B),  Mon.  8-8:30  p.m. 
Search  for  Tomorrow  (CBS-121):  Procter 
&   Gamble   (Burnett),   Mon.-Fri.  12:30- 
12:45  p.m. 

Phil  Silvers  Show  (CBS-191):  Reynolds 
(Esty),  Schick   (B&B),  Fri.  9-9:30  p.m. 

$64,000  Challenge  (CBS-117):  Lorillard 
(L&N),  Revlon  (W&L),  Sun.  10-10:30 
p.m. 

Ann  Sothern   (CBS-158):   General  Foods 

(B&B).  Mon.  9:30-10  p.m. 
Ed    Sullivan    Show    (CBS-159) :  Mercury 

(K&E),  Eastman-Kodak  (JWT),  Sun.  8- 

9  p.m. 

Danny  Thomas  (CBS-158):  General  Foods 

(B&B),  Mon.  9-9:30  p.m. 
Top  Ten  Lucy  Shows  (CBS-146):  General 

Foods  (B&B),  Mon.  9-9:30  p.m. 
Treasure    Hunt    (NBC-168):  participating 

sponsors,    Mon.-Fri.    11-11:30  a.m. 
Truth  or  Consequences  (NBC -115):  Alberto 

Culver   (Bates),  Mon.-Fri.  2-2:30  p.m. 
Twenty-One    (NBC-151) :  Pharmaceuticals 

(Kletter),  Mon.  9-9:30  p.m. 
Wagon    Train    (NBC -165):    Lewis  Howe 

(M-E),  Drackett  (Y&R),  Edsel  (FC&B), 

Wed.  7:30-8:30  p.m. 
Wanted,  Dead  or  Alive  (CBS-154):  Brown 

&  Williamson  (Bates),  Sat.  8:30-9  p.m. 
Wells    Fargo    (NBC-161):    Buick  (M-E), 

American  Tobacco  (SSC&B),  Mon.  8:30- 

9  p.m. 

What's  My  Line  (CBS-101):  Helene  Curtis 
(M-E),  alternating  with  Kellogg  (Bur- 
nett). Sun.  10:30-11  p.m. 

Who  Do  You  Trust  (ABC-IT):  participat- 
ing sponsors,  Mon-Fri.  3:30-4  p.m. 

Wyatt  Earp  (ABC-137):  General  Mills  (D- 
F-S),  Procter  &  Gamble  (Compton), 
Tues.  8:30-9  p.m. 


Broadcasting 


October  27,  1958 


Page  43 


How  do  you  measure 
Chicago  Radio  and  TV  Stations? 

Here  are  two  "yardsticks"  that  show 
how  WGN  and  WGN-TV  measure  up: 

WGN-TV 

QUARTER  HOUR  FIRSTS  LEADERSHIP 


ARB 

Nielsen,  4  Week 

August,  1958 

August,  1958 

WGN-TV 

 126  

Network  X 

 116  

Network  Y 

Network  Z  

 118  

QUALITY  and  INTEGRIT 


WGN-RADIO 


REACHING  MORE  HOMES  THAN  ANY  OTHER  CHICAGO  STATION' 


Total  Radio  Homes  in  Area    4,939,780. .. .WGN  leads  by  975,540 


Homes  Reached  Day  or  Night- 
Monthly.  .1,663,050... 
Weekly. .1,497,710... 

Daytime  Circulation- 
Weekly.  .1,349,700. . 
Daily  826,580.. 

Nightime  Circulation- 
Weekly.  ..  .850,440- • 
Daily  465,440.. 

*NCS  No.  2 


WGN  leads  by  336,450 
WGN  leads  by  268,930 

WGN  leads  by  221,420 
WGN  leads  by  20,810 

WGN  leads  by  224,000 
WGN  leads  by  109,430 


n  Chicago 


ADVERTISERS  &  AGENCIES  cont.nued 


Council  Recession  Push 
Outstanding,  Ebel  Says 

The  Advertising  Council  "Confidence  in 
a  Growing  America"  campaign  to  fight  re- 
cession psychology  and  restore  public  con- 
fidence in  the  national  economy  has  been 
one  of  the  Council's  most  successful  efforts. 
Edward  W.  Ebel,  chairman  of  the  Radio  & 
Television  Committee,  reported  last  Mon- 
day (Oct.  20).  It  is  also  one  of  the  largest, 
with  $20  million  pledged  in  time  and  space. 

Speaking  at  a  luncheon  given  by  the 
council  in  Hollywood,  Mr.  Ebel,  who  is 
vice  president  in  charge  of  advertising  serv- 
ices for  General  Foods,  reported  that  from 
April  through  July  radio  and  tv  delivered 
over  a  billion  home  impressions  to  the 
campaign,  with  more  than  350  messages 
broadcast  on  network  commercial  pro- 
grams alone.  At  the  local  level,  over  500  tv 
and  2,500  radio  stations  have  broadcast  an 
average  of  50  messages  each,  he  said.  The 
printed  media  have  also  helped  and  over 
300,000  of  the  booklets,  "Your  Future  in 
a  Growing  America,"  offered  in  all  the 
messages,  have  been  distributed. 

Robert  M.  Gray,  advertising  manager, 
Esso  Standard  Oil  Co.,  was  volunteer  co- 
ordinator for  the  campaign;  McCann- 
Erickson  was  the  volunteer  agency,  with 
Grey  Adv.  Agency  volunteer  agency  for  a 
special  trade  paper  campaign  and  Com- 
munications Counselors  volunteer  public  re- 
lations agency. 

Describing  the  campaign  as  "one  of  the 
Council's  greatest  challenges,"  Mr.  Ebel 
pointed  out  that  it  began  at  a  time  when 
most  economists  believed  that  the  "slump 
was  getting  slumpier"  and  that  it  probably 
would  be  worse  than  the  recessions  of 
1948-49  and  1953-54.  By  pointing  to  the 
growing  population  and  the  concomitant 
need  for  more  food,  homes,  autos,  schools 
and  almost  everything  else,  as  well  as  in- 
creased job  opportunities,  the  council 
messages  turned  the  tide.  By  the  end  of 
August,  most  economists  agreed  that  the 
backbone  of  the  depression  was  broken  and 
credited  the  Advertising  Council  campaign 
with  doing  the  breaking. 

Dr.  Frank  Sparks,  president  of  the  Coun- 
cil for  Financial  Aid  to  Education,  thanked 
the  Advertising  Council  and  its  advertising, 
agency  and  media  supporters  for  the  aid  to 
higher  education  campaign,  which  he  said 
had  been  largely  responsible  for  increasing 
contributions  to  American  schools  and  col- 
leges from  a  little  over  $600  million  a  year 
to  a  little  under  $1  billion  a  year  in  only 
two  years  time.  Gordon  C.  Kinney,  council 
director  of  radio-television,  reported  briefly 
on  other  current  council  campaigns.  Walter 
Bunker,  Young  &  Rubicam  vice  president  in 
Hollywood,  chairman  of  the  Hollywood 
Radio-Tv  Committee,  was  chairman. 

The  annual  report  of  the  Ad  Council, 
distributed  at  the  luncheon,  states  that  in 
1957  sponsored  network  radio  programs  de- 
livered more  than  two  billion  home  im- 
pressions donated  to  18  major  campaigns 
and  52  other  causes,  an  increase  of  57% 
over  1956.  In  the  first  half  of  1958,  "regular 
weekly  radio  support  was  contributed  to 
1 3  major  campaigns  and  29  other  projects," 


the  report  continues.  The  1958  support  so 
far  amounts  to  more  than  half  a  billion 
home  impressions. 

In  tv,  "circulation  contributed  by  net- 
work advertisers  alone  in  1957  jumped  50% 
over  the  previous  year's  total,  from  10  bil- 
lion tv  home  impressions  to  over  15  billion. 
Results  for  the  first  half  of  1958—9.5  bil- 
lion home  impressions — indicate  that  this 
is  a  continuing  trend,"  the  report  notes, 
adding  that  in  addition  to  the  messages  on 
sponsored  shows,  the  tv  networks  and  sta- 
tions provided  time  and  talent  to  many 
council  campaigns.  The  Hollywood  com- 
mittee, for  its  part,  "helped  get  steady  in- 
creases in  support  from  filmed  programs." 

The  report  also  points  out  the  efforts  of 
NAB  "to  broaden  local  station  cooperation 
in  every  community"  and  the  cooperation 
of  the  Screen  Actors  Guild  in  "helping  to 
make  possible  increasingly  effective  and 
dramatic  film  material  for  television."  More 
and  more  stations,  both  radio  and  tv,  are 
using  the  council  campaign  kits  in  their 
programming. 

Repplier  Sums  Up  13-Year  Drive 
In  Report  at  Safety  Conference 

About  $130  million  worth  of  free  adver- 
tising time  and  space,  including  an  aggregate 
of  14  billion  radio-tv  home  impressions, 
have  been  contributed  to  traffic  safety  cam- 
paigns the  past  13  years.  And  advertisers 
donated  about  $20  million  worth  of  free 
time  and  space  to  the  recent  anti-recession 
campaign. 

These  were  some  of  the  figures  recounted 
by  Theodore  S.  Repplier,  president  of  the 
Advertising  Council,  in  a  banquet  address 
before  the  46th  National  Safety  Council  in 
Chicago's  Conrad  Hilton  Hotel  Wednesday 
evening  (Oct.  22). 

Mr.  Repplier  pointed  out  that  when  the 
Advertising  Council  launched  its  "Confi- 


dence in  a  growing  America"  drive  last 
April,  employment  and  industrial  production 
were  off  and  "almost  everybody  agreed  the 
slump  would  be  longer  and  deeper  than  any 
recent  ones."  Over  a  period  of  four  months, 
an  estimated  $20  million  was  contributed  by 
advertisers  for  "a  peacetime  record."  The 
campaign  hit  its  peak  around  June  15,  Mr. 
Repplier  recalled,  and  "the  first  cracks  in 
the  recession  appeared  soon  thereafter." 

While  certain  evidence  was  not  conclu- 
sive, he  added,  "many  economists  and  the 
Secretary  of  the  Treasury  feel  this  campaign 
helped  shorten  the  recession."  If  it  did,  we 
have  made  a  discovery  perhaps  equal  in  im- 
portance to  a  cure  for  tuberculosis,  in  terms 
of  sparing  human  misery."  The  Advertising 
Council's  15  annual  campaigns  prove  ad- 
vertising "has  the  power  to  change  habits," 
he  commented. 

Thirteen  years  of  traffic  safety  campaigns 
have  produced  through  advertising  (1)  over 
62,000  full  pages  Df  newspaper  space;  (2) 
250,000  outdoor  posters;  (3)  nearly  a  million 
car  cards;  (4)  426  pages  of  consumer  maga- 
zine advertising,  and  (5)  the  14  billion  radio- 
tv  home  impressions. 

"This  is  more  than  3,000  times  the  circu- 
lation secured  by  a  full  season's  run  of  the 
Ed  Sullivan  Show,"  Mr.  Repplier  observed. 

Radio-Tv  in  1959  Again  Slated 
For  60-65%  of  Marlboro  Budget 

Marlboro  cigarette  advertising  in  1959 
will  be  slightly  higher  than  the  $5  million 
now  spent  yearly  on  this  Philip  Morris  Inc. 
filter  brand,  but  the  60-65%  proportion 
spent  in  the  broadcast  media  will  remain 
the  same.  This  was  the  information  given 
by  Thomas  S.  Christensen,  Marlboro  brand 
manager,  in  Washington  last  week. 

Marlboro.  Mr.  Christensen  stated,  has 
been  finding  that  professional  sports  on  tv 
are  growing  year  by  year  in  popularity.  It 


N 


The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Oct.  27-31,  Nov.  3-5  (2-2:30  p.m.)  Truth 
or  Consequences,  participating  sponsors. 

Oct.  27-31,  Nov.  3-5  (2:30-3  p.m.)  Hag- 
gis Baggis,  participating  sponsors. 

Oct.  27,  Nov.  3  (7:30-8  p.m.)  Tic  Tac 
Dough,  Procter  &  Gamble  through  Grey 
Adv. 

Oct.  27,  Nov.  3  (10-10:30  p.m.)  The 
Arthur  Murray  Party,  P.  Lorillard 
through  Tennen  &  Newell. 

Oct.  28  (8-9  p.m.)  Eddie  Fisher  Show, 
Liggett  &  Myers  through  McCann-Erick- 
son  and  RCA  Whirlpool  through  Ken- 
yon  &  Eckhardt. 

Oct.  29,  Nov.  5  (8:30-9  p.m.)  The  Price 
Is  Right,  Speidel  through  Norman,  Craig 
&  Kummel  and  Lever  Bros,  through  J. 
Walter  Thompson. 


Oct.  29,  Nov.  5  (9-9:30  p.m.)  Milton 
Berle  Starring  in  the  Kraft  Music  Hall, 
Kraft  Foods  Co.  through  J.  Walter 
Thompson  Co. 

Oct.  30  (9:30-10  p.m.)  The  Ford  Show, 
Ford  through  J.  Walter  Thompson. 
Oct.  31  (8-9  p.m.)  Further  Adventures 
of  Ellery  Queen,  RCA  through  Kenyon 
&  Eckhardt. 

Nov.  1  (8-9  p.m.)  The  Perry  Como  Show, 
participating  sponsors. 

Nov.  2  (7:30-8  p.m.)  Northwest  Pas- 
sage, RCA  through  Kenyon  &  Eckhardt. 

Nov.  2  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
DuPont  through  BBDO,  Timex  through 
Peck  and  Greyhound  through  Grey. 

Nov.  2  (9-10  p.m.)  Chevy  Show,  Chev- 
rolet through  Campbell-Ewald. 

Nov.  4  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 


Page  46    •    October  27,  1958 


Broadcasting 


They're  All  Listening  to  AP  News 


(Mats  are  available  to  AP  members  on  request) 


October  27,  1958    •    Page  47 


*  Source:  Trendex,  October  1958  vs.  October  1957;  all 
sponsored  evening  programs  (excluding  news  and  religious 
programming)  for  the  prime  evening  hours  -  7:30-10:30  P.M. 
Important:  these  figures  are  from  the  latest  (and  only)  official 
Trendex  reports  available  to  the  television  industry  .  . .  and 
not  from  a  special  study  prepared  for  any  specific  network. 


COMPARATIVE  RATINGS 


All  Sponsored  Evening  Programs,  7:30  -  10:30  P.M. 
+  35%  -11%  +8% 


12.7  DM  18.8 


19.2 


1957   1958       1957    1958       1957  1958 

ABC     NBC  CBS 


Look  at  the  bar  graph  (above) .  It  represents 
the  Trendex  ratings  for  the  first  week  of  the 
new  TV  season.  The  bar  graph  for  share-of- 
audience  tells  just  about  the  same  story: 
ABC  up  from  23.4  to  31.7  —  an  increase  of 
35%,  as  compared  to  an  increase  of  only  6% 
for  CBS  and  a  drop  of  13%  for  NBC. 

No  matter  how  you  break  it  down, 
ABC-TV's  early-season  gains  have  been  re- 
sounding. The  season,  of  course,  has  just 
started.  But  even  at  this  stage,  it  is  reward- 
ing to  witness  the  mounting  competitive 
strength  of 


ABC  TELEVISION 


ADVERTISERS  &  A6ENCIES  continued 


MR.  CHRISTENSEN  MR.  SMITH 


intends,  he  said,  to  maintain  its  television 
sponsorship  of  professional  sports  all  year 
round.  Marlboro  is  now  sponsoring  profes- 
sional football  on  eight  regional  tv  networks, 
and  just  finished  sponsoring  CBS'  baseball 
Game  of  the  Week.  Other  sponsored  sports 
will  include  hockey  in  season,  Mr. 
Christensen  said. 

Marlboro  is  also  a  participating  sponsor 
on  NBC-TV's  Jack  Paar  Show  and  CBS- 
TV's  To  Tell  the  Truth.  It  uses  selected  film 
series  on  a  national  spot  basis. 

Owen  B.  Smith,  vice  president  of  the  Leo 
Burnett  Co.,  Chicago,  told  the  Washington 
Advertising  Club  about  "The  Marlboro 
Story"  last  week  in  Washington,  D.  C. 

He  illustrated  his  talk,  which  emphasized 
the  origination  of  the  flip-top  box  and  the 
tattooed,  virile  type  of  advertising,  with 
films  of  tv  commercials  and  recordings  of 
radio  announcements.  Mr.  Smith's  speech 
was  opened  with  a  "call  for  Philip  Morris" 
by  the  radio-famous  "Johnny."  making  a 
personal  appearance. 

Lorillard  Credits  Tv  for  Gains 

"Fantastic"  increases  in  both  third  quar- 
ter and  first  nine-month  sales  and  income 
for  1958  were  reported  last  week  by  P. 
Lorillard  Co.,  New  York,  attributing  most 
of  the  gain  to  consumer  acceptance  of  Kent 
cigarettes  and  the  tv  promotion  behind 
them.  For  the  third  quarter  of  1958,  Lor- 
illard reports  $132,024,998  sales  (as  against 
1957  third-quarter  sales  of  $86,259,476) 
and  income  of  $7,478,350  (as  against  $3,- 
076,028  in  1957).  First  nine-month  report 
for  1958  (ending  Sept.  30)  reports  net 
sales  of  $353,292,387  as  against  $190,901,- 
125  for  the  first  nine  months  of  1957;  in- 
come for  this  period  in  1958  as  against  a 
similar  1957  period  was  $19,303,199  vs. 
$5,797,520. 

Lorillard  agency  is  Lennen  &  Newell  Inc.. 
New  York. 

Benrus  Moves  From  L&N  to  Grey 

The  Benrus  Watch  Co.,  New  York,  an- 
nounced last  week  it  has  appointed  Grey 
Adv.,  New  York,  as  its  new  agency,  effec- 
tive Nov.  1.  The  account  has  been  handled 
for  the  past  two  years  by  Lennen  &  Newell, 
New  York.  Benrus  had  been  billing  about 
$2  million  but  it  is  reported  that  this  year's 
figure  is  "well  below"  that  amount.  The 
watch  firm  has  been  a  fairly  active  spot- 
radio  tv  advertiser  in  the  past  but  Grey  has 
not  as  yet  announced  media  plans  for  the 
account. 


FC&B  Moves  Tully  to  New  York 
As  Phase  Two  in  Eastward  Shift 

Foote,  Cone  &  Belding  has  taken  an- 
other step  in  its  gradual  move  toward  a 
New  York  centralized  operation  geared  to 
the  East  Coast. 

Richard  W.  Tully  is  the  second  top- 
level  executive  to  move  from  Chicago  to 
New  York  in  the  past  year. 

Mr.  Tully,  vice  president  and  general 
manager  of  the  agency's  Chicago  office,  has 
been  named  to  a  newly-created  post  of 
chairman,  national  operations  committee. 
As  of  Jan.  1,  he  will  be  coordinating  opera- 
tions of  the  agency's  seven  U.  S.  offices. 
He  becomes  also  a  senior  vice  president  and 
has  been  elected  to  the  board.  [At  Dead- 
line, Oct.  20]. 

Last  May,  John  B.  Simpson,  vice  presi- 
dent and  director  of  broadcast  at  FC&B 
and  located  in  the  Chicago  office,  was 
moved  to  New  York  to  become  national 
director  of  broadcasting,  a  new  post.  At 
the  time,  agency  executives  found  in  the 
Simpson  cross-country  move  a  shift  in  the 
agency  toward  a  more  national  or  "New 
York"  flavor  in  broadcast  activity  (Mr. 
Simpson  now  controls  the  agency's  radio- 
tv  activity). 

Also  in  FC&B's  New  York  pattern:  elec- 
tion of  Rolland  W.  Taylor  in  the  summer 
of  1957  as  president,  retaining  his  head- 
quarters at  FC&B's  Park  Ave.  office. 

BBDO,  Eight  Branch  Offices 
Now  On  Teletypewriter  Hookup 

Let's  put  it  on  the  teletypewriter  and  see 
how  it  reads  back  has  a  special  meaning 
now  at  BBDO. 

The  advertising  agency's  huge  headquar- 
ters on  Madison  Ave.  (at  383)  in  New  York 
has  been  linked  with  eight  of  its  branch 
offices  located  throughout  the  U.S.  via  a 


private  teletypewriter  system  which  the 
agency  believes  to  be  the  first  of  its  kind 
in  the  advertising  field. 

Of  particular  interest  to  the  broadcast 
media:  up-to-the-minute  information  on  ad- 
vertising media  availabilities  can  be  trans- 
mitted with  speed.  Included  also  are  data 
on  changes  in  advertising  copy  and  admin- 
istration. 

The  system  was  designed  and  provided 
by  the  Long  Lines  Dept.  of  AT&T.  Though 
the  control  center  is  at  BBDO,  New  York, 
any  "outlying  station"  can  send  to  any  other 
and  need  not  be  relayed  through  New  York. 

Increasing  Tv-Radio  Complexity 
Inspires  New  Department  at  K&E 

Television's  growth  as  an  advertiser's  ve- 
hicle is  the  reason  behind  Kenyon  &  Eck- 
hardt's  formation  of  a  separate  unit  to  be 
known  as  the  tv-radio  cost  and  forwarding 
department. 

Gordon  White,  K&E's  tv-radio  business 
manager,  last  week  was  named  to  head  this 
new  department.  In  this  capacity,  Mr.  White 
will  handle  the  business  affairs  of  tv  com- 
mercial production  and  programming  in- 
cluding various  administrative  details  of 
putting  together  shows. 

Under  the  new  setup,  James  Bealle,  K&E 
vice  president  and  director  of  radio-tv  pro- 
gramming, and  John  Murphy,  vice  president 
in  charge  of  commercial  production,  will  be 
relieved  of  administrative  problems  of  cost 
control,  forwarding,  preparation  and  policing 
of  contracts,  legal  problems,  union  coordina- 
tion and  general  management  functions. 

K&E  management  decided  upon  the  new 
department  to  permit  the  tv-radio  and 
commercial  production  departments  to  con- 
centrate on  creative  and  professional  work, 
to  accommodate  increasing  tv  needs  and  to 
permit  growth  of  the  medium  within  the 
agency. 


HOW  PEOPLE  SPEND  THEIR  TIME 

NOTE:  The  Sindlinger  interviewing  week  runs  Saturday  through  Friday,  with  ques- 
tions on  the  basis  of  "yesterday."  Thus,  the  "Activity"  week  is  Friday  through 
Thursday. 

There  were  125,766,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Oct.  10-Oct.  16.  This  is  how  they  spent  their  time: 

72.0%    (90,552,000)  spent  1,798.1  million  hours   watching  television 

55.4%    (69,674,000)  spent    951.5  million  hours    listening  to  radio 

83.9%  (105,518,000)  spent    438.6  million  hours   reading  newspapers 

36.8%    (46,282,000)  spent    217.9  million  hours    reading  magazines 

25.9%    (32,573,000)  spent    395.9  million  hours      .  watching  movies  on  tv 
20.6%    (25,846,000)  spent    106.8  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  un duplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an  average 
daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Oct.  1,  Sindlinger  data  shows:  (1)  111,385,000 
people  over  12  years  of  age  have  access  to  tv  (88.6%  of  the  people  in  that  age 
group);  (2)  43,132,000  households  with  tv;  (3)  47,491,000  tv  sets  in  use  in  U.  S. 


Page  50    •    October  27,  1958 


Broadcasting 


when  you  first  turn  on  the  radio, 
what  station  do  you  tune  to? 


WW  DC,  said  17.9%  of  W  ashingtonians  to  whom 
PULSE  popped  the  question.  Our  closest  com- 
petition was  almost  two  percentage  points  away. 

This  is  only  one  of  many  facets  of  WWDC 
leadership  in  the  Washington,  D.  C,  metropoli- 
tan area,  brought  out  in  a  special  qualitative 
survey  conducted  by  PULSE.  For  the  full 
report,  write  WWDC  or  ask  your  Blair  man  for 
a  copy  of  "Personality  Profile  of  a  Radio  Sta- 
tion." It's  well  worth  the  reading. 

REPRESENTED  NATIONALLY  BY  JOHN  BLAIR  &  CO. 

There's  lots  of  exciting  news  in  Jacksonville,  Fla.,  too — 
where  WWDC-owned  Radio  Station  WMBR  is  changing 
listening  habits  overnight.  CBS  Spot  Sales  has  the  story. 


Washington 


October  27,  1958    •    Page  51 


MR.  TELLDAILY 


. . .  who  says  that  the  public  is  like  a  small  boy.  "Unless  I  keep  telling  them  and 
telling  them  and  telling  them,  they  go  out  and  do  nothing — for  me!" 

So  day-in  and  day-out  his  high  frequency  Spot  Television  "Plans"  are  telling  and 
telling,  and  selling  and  selling  with  sight,  sound  and  demonstration — at  very 
low  costs  per  sales  call. 

Let  us  send  you  a  copy  of  "SPOT  TELEVISION  COST  YARDSTICKS"  which  will 
show  you  what  it  costs  to  use  spot  television's  "Plans"  regionally,  seasonally 
or  market-by-market. 

Just  write  to  Peters,  Griffin,  Woodward,  Spot  Television,  250  Park  Avenue,  N.Y.C. 


MIDWEST 

WHO-TV     Des  Moines 


WEST 

KBOI-TV 

Boise 

2 

CBS 

KBTV 

Denver 

9 

ABC 

KGMB-TV 

Honolulu 

9 

CBS 

KMAU  KHBC-TV  Hawaii 

KTLA 

Los  Angeles 

5 

IND 

KRON-TV 

San  Francisco 

4 

NBC 

KIRO-TV 

Seattle-Tacoma 

7 

CBS 

WOC-TV 

WDSM-TV 

WDAY-TV 

KMBC-TV 

W  ISC-TV 

WCCO-TV 

WMBD-TV 


Davenport 

Duluth-Superior 

Fargo 

Kansas  City 
Madison,  Wis. 
Minneapolis-St.  Paul 
Peoria 


13  NBC 
6  NBC 
6  NBC-ABC 
6  NBC-ABC 
9  ABC 

3  CBS 

4  CBS 
31  CBS 


SOUTHWEST 
KFDM-TV  Beaumont 
KRIS-TV     Corpus  Christi 
WBAP-TV    Fort  Worth-Dallas 
KENS-TV    San  Antonio 


CBS 
NBC 
NBC 
CBS 


Boston 

4 

NBC 

Buffalo 

2 

NBC 

Cleveland 

3 

NBC 

Detroit 

4 

NBC 

Lansing 

6 

CBS 

New  York 

11 

IND 

Pittsburgh 

2 

CBS 

Rochester 

5 

NBC 

EAST 

WBZ-TV 

WGR-TV 

KYW-TV 

WWJ-TV 

WJIM-TV 

WPIX 

KDKA-TV 

WROC-TV 


SOUTHEAST 

WLOS-TV    Asheville,  Green- 
ville, Spartanburg 
WCSC-TV    Charleston,  S.  C. 
WIS-TV      Columbia,  S.  C. 
WSVA-TV    Harrisonburg,  Va, 
WFGA-TV  Jacksonville 
WTVJ  Miami 
WDBJ-TV  Roanoke 


13  ABC 
5  CBS 
10  NBC 

3  ALL 
12  NBC 

4  CBS 
7  CBS 


Peters,  G  mi  pfin,  Woodward,  inc. 
Spot  Television 

Pioneer  Station  Representatives  Since  1 932 

NEW  YORK    •    CHICAGO    •    DETROIT    •    HOLLYWOOD   •    ATLANTA    •    DALLAS    •    FT.  WORTH    •    SAN  FRANCISCO 


FILM 


UA  SIGNALS  AGGRESSIVE  TV  DRIVE 


United  Artists  Corp.,  already  a  name  to 
be  reckoned  with  in  television,  last  week 
took  major  expansion  steps.  It  made  final 
the  acquisition  of  Associated  Artists  Pro- 
ductions Corp.,  a  major  distributor  of  fea- 
ture films  for  tv,  and  announced  that  UA- 
TV  has  concluded  arrangements  for  its 
fifth  tv  series. 

As  working  control  of  AAP  passed 
officially  to  United  Artists  Associated  Inc., 
a  UA  subsidiary,  UA  executives  said  no 
immediate  changes  were  expected  in  opera- 
tion or  in  personnel.  Eliot  Hyman,  president 
of  AAP,  retains  that  post  with  UAA,  while 
Robert  S.  Benjamin,  who  is  chairman  of 
UA  Corp..  assumes  the  same  capacity  in 
UAA. 

According  to  UA,  approximately  98% 
of  outstanding  shares  of  AAP  sought  by 
UA  were  tendered.  UA  is  a  multi-faceted 
entertainment  enterprise,  principally  a 
financing-distribution  organization,  its  ma- 
jor revenue  stemming  from  theatrical  mo- 
tion pictures.  In  the  past  two  years,  UA 
has  entered  tv  film  production  and  financing, 
sale  of  feature  film  to  tv,  phonograph  re- 
cording, music  publishing  and  motion  pic- 
ture theatre  management-ownership. 

The  fifth  UA  series  that  will  be  produced 
without  benefit  of  pilot  is  Hudson's  Bay, 
a  "northwestern"  starring  Barry  Nelson 
and  the  second  UA  production  under  the 
Northstar  Pictures  Ltd.  banner.  The  latter 
organization — comprised  of  talent  agent 
lohn  Gibbs  and  producers  Richard  Steen- 
berg  and  Michael  Sadlier — earlier  com- 
mitted itself  for  production  of  The  Trouble- 
shooters  starring  Keenan  Wynn.  Shooting 
is  set  to  begin  next  month  on  location, 
though  "some"  secondary  unit  material  al- 
ready has  been  shot. 

UA-TV  also  is  engaged  in  "other  ac- 
tivities" in  the  Far  East,  but  principals  de- 
clined to  comment  on  these,  preferring  to 
wait  another  month  before  announcing  de- 
tails of  this  newest  project. 

The  other  three  "firm-39"  video  film 
series  which  will  bear  the  UA-TV  stamp 
are  Cypress  Production's  Dennis  O'Keefe 
Show,  the  first  print  of  which  should  be 
ready  this  week;  Hi  Brown's  International 
Airport,  which  should  have  its  first  film 
completed  by  Dec.  15,  and  Bryna  Produc- 
tions' The  Vikings,  which  will  go  before 
the  cameras  in  Munich  Ian.  12,  and  which 
won't  be  made  available  to  tv  until  next 
season  so  as  not  to  compete  with  UA's 
theatrical  film  version  of  Kirk  Douglas' 
"Vikings."  A  sixth  property,  Fletcher 
Markle's  The  Young  In  Heart  (Aries  Pro- 
ductions) is  the  only  one  which  is  now 
being  shown  to  advertisers  on  the  basis  of 
one  completed  pilot  film. 

UA-TV  is  committed  to  some  $10  million 
in  time,  production  and  pre-production 
costs  with  these  six  properties.  To  date  it 
has  not  snared  a  sale,  but  UA-TV  Presi- 
dent Herb  Golden  maintains  that  UA-TV 
won't  begin  "hard-selling"  its  product  until 
later  this  fall,  "when  we've  got  something  to 
show  the  agencies."  Nonetheless,  it's  been 
holding  informal  discussions  with  several 
shops,  "just  to  keep  them  apprised  of  what 


we're  now  doing  and  what  we  hope  to  do." 

Mr.  Golden  and  Executive  Vice  President 
Bruce  Eells  claim  that  while  Vikings  hasn't 
even  gone  before  the  cameras,  it's  already 
got  an  interested  advertiser,  but  UA  says 
it  may  not  be  interested  in  this  offer.  New 
York-based  UA-TV  won't  identify  the  ad- 
vertiser other  than  to  describe  it  as  "an 
out-of-town  cosmetics  house."  The  reason 
for  UA-TV's  reluctance:  the  advertiser 
wants  Vikings  in  45  markets  on  a  spot 
basis,  and  though  30  of  these  are  the  top 
U.  S.  market  areas,  UA-TV  apparently 
would  rather  wait  for  a  network  buyer. 

Mr.  Golden  believed  that  UA-TV  would 
have  its  first  advertiser-client  signed  before 
the  end  of  the  year;  he  also  thought  that 
UA-TV  could  hope  to  get  "at  least"  three 
network  deals  out  of  its  lineup  of  six 
properties.  The  reason  for  shooting  a  full 
complement  of  39  installments,  he  said,  is 
obvious:  should  UA-TV  fail  to  get  a  net- 
work buy,  it  would  immediately  toss  a 
property  into  syndication. 

Mr.  Eells  disclosed  that  the  company  ex- 
pects to  set  up  a  new  syndication  arm 
around  March  1959  to  handle  sales  of  these 
properties;  this  organization  would  operate 
independently  from  UA-TV's  already-exist- 
ing syndication  office,  which  now  busies  it- 
self with  the  sale  of  theatrical  feature  film 
to  tv.  Reason  for  this  two-fold  operation: 
the  latter  group,  headed  by  sales  manager 
lohn  Leo,  deals  principally  with  stations. 
The  planned  set-up,  Mr.  Eells  explained, 
would  operate  in  the  realm  of  advertisers 
and  agencies,  thus  would  be  staffed  by 
specialists  familiar  with  agency  and  net- 
work operations. 

In  all  of  its  video  film  commitments. 
UA-TV  acts  as  the  banker-distributor.  It 
will  provide  working  capital  to  independent 
producers.  UA-TV  has  distribution  and 
ownership  rights  in  perpetuity,  and  after  the 
initial  investment  has  been  made  up,  the 
individual  producer  then  participates  in 
about  50%  of  the  profits.  Any  dealings  with 
advertisers  and  agencies  rest  with  UA-TV, 
and  the  producer  may  not  veto  any  adver- 
tiser arrangements. 

At  the  closing  Oct.  20  of  the  UAA 
acquisition,  funds  were  turned  over  to  the 
depository   banks   for   payment   to  AAP 


WHAT  UA  GOT 

The  Allied  Artists  Productions  an- 
nual report  for  the  fiscal  year  ended 
lune  28,  1958,  shows  an  after-tax  loss 
of  $1,189,688,  an  improvement  over 
the  preceding  year's  $1,783,910  loss 
after  taxes.  Total  gross  income 
amounted  to  $15,977,000  compared 
with  $18,138,000  the  year  before.  The 
company's  current  and  working  assets 
are  reported  to  exceed  current  liabil- 
ities by  $2,580,000  as  of  June  28. 
Though  the  final  tally  is  not  yet  avail- 
able for  this  fiscal  year's  first  quarter, 
AAP  President  S.  Broidy  stated  that 
preliminary  figures  show  a  profit. 


stockholders  of  $11  plus  6%  from  July  1, 
1958,  for  each  share  held  and  pro-rata 
amounts  for  AAP  debentures  and  stock 
option  warrants.  UA  said  this  involved  pay- 
ment to  security-holders  of  more  than  $23 
million.  When  the  assumption  of  liabilities 
and  prior  payments  made  in  connection 
with  the  purchase  are  added,  the  total  in- 
volved in  the  purchase  was  an  amount 
"substantially  in  excess  of  $30  million." 

Principal  assets  acquired:  the  Warner 
Bros,  pre- 1950  film  library  (about  800 
sound  and  200  silent  pictures);  60  "Looney 
Tunes"  cartoons,  277  "Merrie  Melodies" 
cartoons,  about  1,400  short  subjects,  234 
"Popeye"  cartoons  and  many  other  fea- 
tures. 

KCOP  (TV)  Owners  Join  Producer 
To  Syndicate  Tv  Adventure  Show 

The  owners  of  KCOP  (TV)  Los  Angeles 
and  Jack  Douglas,  producer-narrator  of  the 
adventure-travel  tv  series,  Seven  League 
Boots,  currently  on  KCOP,  have  formed 
Seven  League  Enterprises  Inc.  to  put  the 
programs  into  national  syndication,  Kenyon 
Brown,  KCOP  president,  announced.  Prin- 
cipals in  the  new  firm,  in  addition  to  Mr. 
Brown  and  Mr.  Douglas,  are  Bing  Crosby, 
George  L.  Coleman  and  Joseph  A.  Thomas, 
co-owners  of  KCOP  with  Mr.  Brown. 

On  KCOP,  Mr.  Douglas  provides  live 
narration  for  the  true  adventure  films  which 
are  made  in  Eastman  color  throughout  the 
world  by  his  own  cameramen.  Plans  call  for 
Mr.  Douglas  to  begin  immediately  putting 
his  live  narrations  for  52  programs  on  film, 
in  preparation  for  syndication  of  the  series 
early  next  year.  "We  know  that  in  Douglas 
we  have  the  outstanding  producer  of  docu- 
mentary films  and  we  feel  certain  that  in 
Seven  League  Boots  we  have  acquired  the 
best  of  Douglas'  national  creations  in  this 
type  of  programming,"  Mr.  Brown  com- 
mented. He  stressed  that  even  though  the 
owners  of  KCOP  are  interested  in  Seven 
League  Enterprises,  this  is  a  separate  com- 
pany in  which  the  Los  Angeles  station  is  not 
involved. 

New  Paramount  Sales  by  MCA-TV 

MCA-TV  Film  Syndication  Div.  last 
week  announced  the  sale  of  its  paramount 
library  of  700  features  in  three  new  mar- 
kets, raising  the  number  of  outlets  which 
have  contracted  for  the  films  to  22.  It  is 
estimated  that  MCA-TV  already  has 
grossed  $40  million  on  sales  of  the  library 
which  was  purchased  last  April  from  Para- 
mount Pictures  for  $50  million.  The  latest 
stations  to  sign  for  the  library  are  WJBK- 
TV  Detroit,  WTOL-TV  Toledo  and  WBAL- 
TV  Baltimore. 

Official  Films  Board  Re-elected 

Official  Films,  New  York,  has  announced 
that  its  board  of  directors  was  unanimously 
re-elected  at  OF's  Oct.  8  annual  stockholders 
meeting.  Re-elected:  Harold  L.  Hackett. 
chairman;  Seymour  Reed,  Lee  Moselle. 
Robert  D.  Bernheim,  Stanley  Mitchell,  Wil- 
liam A.  Cruikshank  Jr.,  Leonard  O.  Fischer, 
Louis  Levinson  and  Walter  J.  Smith. 

Official  also  announced  promotions  of 


Page  54    •    October  27,  1958 


Broadcasting 


GOVERNMENT 

DID  SUPREME  COURT  PULL  BONER 
IN  REMANDING  DEINTERMIXTURES? 

•  Springfield  ch.  2,  Peoria  ch.  8  go  back  to  lower  court 

•  Conjecture  raised  on  like  action  in  other  influence  cases 


Sherlee  Barish,  special  custom  planning  com- 
mission, to  special  sales  representative,  and 
Barney  MacKall,  salesman,  to  sales  manager 
for  1 1  western  states,  headquartering  in 
San  Francisco.  Official's  syndicated  series 
of  Robin  Hood  reruns  was  sold  last  week  to 
WRGP-TV  Chattanooga;  WISC-TV  Madi- 
son, Wis.;  KMJ-TV  Fresno;  WFLA-TV 
Tampa,  Fla.;  KVIP-TV  Redding,  Calif., 
putting  the  series  in  a  total  of  35  markets. 

Animated  Package  in  Production 
As  First  Offering  by  Westworld 

Westworld  Artists  Productions,  recently 
formed  New  York  animation  studio,  is  mak- 
ing pilots  for  a  15-minute  syndicated 
cartoon  series  to  be  released  to  stations  in 
the  fall  of  1959.  The  package  will  consist 
of  two  six-minute  units,  Whinny  and  Bo 
and  Deadly  Dudley,  each  with  a  complete 
story  line  and  with  openings  for  commer- 
cials at  beginning,  middle  and  end  of  the 
package. 

Officials  said  several  90-minute  programs 
also  are  being  prepared  for  production. 
These  include  "Adventures  of  Paul  Bun- 
yan"  and  "Rumpelstiltskin,  a  Musical  Fairy- 
tale." 

Len  Maurer,  Westworld  production  head, 
said  all  filming  will  employ  the  most  ad- 
vanced wide-screen  and  dimensional  ani- 
mation techniques  available.  Techniques  to 
be  used  include  Artiscope,  new  electro- 
chemical process  for  converting  a  live-action 
film  into  animation  [Film,  June  30],  Scani- 
mation  and  Animascope.  Jack  Silberlicht, 
former  electronics  engineering  director  of 
Hazeltine  Research  Corp.,  will  be  in  charge 
of  technical  direction  and  development  of 
the  new  processes,  Mr.  Maurer  said. 

Mason  Sues  NTA  for  $3,375,000 

Actor  James  Mason  has  filed  a  damage 
suit  for  $3,375,000  against  National  Tele- 
film Assoc.  in  Los  Angeles  Superior  Court, 
charging  that  a  letter  written  by  Mort  Abra- 
hams, NTA  director  of  creative  program- 
ming, implied  he  is  lacking  in  loyalty,  cour- 
age and  integrity.  The  letter,  addressed  to 
the  William  Morris  Agency  concerning  the 
appearance  of  Mr.  Mason  in  a  tv  series, 
The  Third  Man,  was  published  in  the  Lon- 
don Daily  Express,  the  suit  alleges,  exposing 
him  to  the  "contempt,  hatred  and  ridicule 
of  friends,  relatives,  business  associates  .  .  . 
and  the  general  public." 

Film  Studios  Cautious  on  VTR 

Though  Hollywood  major  film  studios — 
Paramount  Pictures,  Screen  Gems  (subsid- 
iary of  Columbia  Pictures)  and  Metro-Gold- 
wyn-Mayer  among  them — are  giving  care- 
ful consideration  to  experimental  use  of 
videotape  for  tv  production,  there  is  an  in- 
clination toward  caution.  Reasons,  as  ex- 
pressed by  MGM-TV  people,  include: 
tremendous  investment  in  and  need  to 
amortize  film  equipment  now  in  use;  the 
cost  involved  in  copying  the  VTR  "master" 
and  length  of  time  it  will  keep  before  de- 
terioration, and  current  cost  for  VTR  equip- 
ment. Also  involved  in  VTR  is  the  question 
of  residual  payments  to  union  members. 


The  U.  S.  Supreme  Court  has  opened 
wide  the  gates  to  a  flood  of  reconsiderations 
of  television  channel  shifts  made  by  the 
FCC  in  the  last  few  years. 

The  Supreme  Court,  in  what  is  con- 
sidered an  unprecedented — and  in  many 
minds  an  incomprehensible — action  last 
week  sent  back  to  the  appeals  court  two 
rule-making  cases  involving  purported  wire- 
pulling. 

The  high  court  returned  to  the  U.  S. 
Court  of  Appeals  in  Washington  the  Spring- 
field, 111.,  ch.  2  and  the  Peoria,  111.,  ch.  8 
deintermixture  cases.  It  vacated  the  appeals 
court  orders  affirming  the  Commission's 
1957  orders  moving  ch.  2  from  Springfield 
to  St.  Louis  (where  it  is  now  held  by 
KTVI  [TV]  that  city)  and  ch.  8  from  Peoria 
to  Rock  Island-Moline-Davenport.  It  told 
the  lower  court  to  take  "appropriate"  action 
in  the  light  of  allegations  of  improper  in- 
fluences made  before  the  House  Legislative 
Oversight  Committee  last  spring. 

If  the  appeals  court  follows  the  procedure 
it  has  already  established  in  two  ex  parte 
cases  (Miami  ch.  10  and  Boston  ch.  5),  it 
will  return  the  deintermixture  cases  to  the 
FCC  for  an  investigation. 

Last  week's  action  underlines,  it  is 
stressed  by  Washington  lawyers  in  the  com- 
munications field,  that  the  FCC  and  the 
courts  will  be  remanding  both  comparative 
and  rule-making  cases  tainted  by  charges 
of  behind  the  scenes  lobbying.  The  Com- 
mission only  last  week  announced  that  on 
its  own  motion  it  was  reopening  the  Or- 
lando, Fla.,  ch.  9  comparative  case. 

The  Supreme  Court  vote  was  7  to  2. 
Justices  Tom  Clark  and  John  M.  Harlan 
dissented.  They  thought  the  petitions  for 
review  should  be  denied  and  that  the  alle- 
gations could  be  handled  by  the  appeals 
court  in  its  consideration  of  other  elements 
of  the  same  two  cases. 

While  a  stunned  FCC  and  parties  to  both 
cases  wrestled  with  the  implications  of  the 
Supreme  Court's  order,  the  Court  of  Ap- 
peals in  Washington  moved  more  swiftly. 

On  Wednesday  of  last  week  Circuit  Court 
Clerk  Joseph  W.  Stewart  wrote  to  all  coun- 
sel representing  clients  in  the  Evansville 
ch.  9  case  asking  if  there  were  any  alle- 
gations of  improprieties  in  the  pending 
matter  similar  to  the  circumstances  in  the 
Springfield  and  Peoria  cases  referred  to  in 
the  Supreme  Court's  order  last  Monday. 

The  Evansville  case  involves  the  FCC's 
1957  order  moving  ch.  9  from  Hatfield, 
Ind.,  to  Evansville  and  making  it  an  educa- 
tional station,  and  moving  ch.  7  out  of 
Evansville  to  Louisville.  WTVW  (TV) 
operates  on  ch.  7  in  Evansville.  There  are 
two  applicants  for  Hatfield's  ch.  9 — WOMI 
and  WVJS,  both  Owensboro,  Ky. 

FCC  lawyers  were  frankly  nonplussed  at 
the  implications  of  the  Supreme  Court's  ac- 
tion.  Just  what  the  Commission's  attitude 


would  be  was  not  decided  at  week's  end. 

Only  one  party — WEEK-TV  Peoria— 
was  "seriously  considering"  asking  the 
Supreme  Court  to  reconsider  its  ruling,  its 
attorney,  Jack  P.  Blume,  announced  last 
week.  Other  reactions  varied  from  "watch- 
ful waiting"  on  the  part  of  WICS  (TV) 
Springfield,  111.,  according  to  James  A.  Mc- 
Kenna  Jr.,  attorney  for  that  station  and  for 
American  Broadcasting-Paramount  Theatres 
Inc.,  to  "it's  too  soon  to  make  up  our 
minds,"  voiced  by  other  attorneys. 

The  parties  have  25  days  to  ask  the 
Supreme  Court  for  reconsideration. 

Washington  communications  lawyers 
were  outspoken,  but  requested  anonymity. 
The  consensus  ran  this  way: 

•  The  Supreme  Court  goofed.  The  alle- 
gations of  improper  representations  were 
made  after  the  cases  were  decided  by  the 
appeals  court.  They  were  not  part  of  the 
matters  before  the  high  court.  There  would 
have  been  no  knowledge  of  them  except 
that  J.  Lee  Rankin,  Solicitor  General  of 
the  United  States,  speaking  for  the  Justice 
Dept.  and  the  FCC,  brought  the  matter  to 
the  attention  of  the  court.  Even  so,  Mr. 
Rankin  emphasized  that  the  appeals  court 
still  had  jurisdiction  over  the  questions  of 
impropriety  since  a  second  part  of  the 
Springfield  ch.  2  case  is  still  pending  before 
it. 

•  The  Supreme  Court  goofed.  There  was 
no  reference  to  purported  irregularities  in 
the  Peoria  ch.  8  case  by  the  Solicitor  Gen- 
eral, yet  the  Supreme  Court  remanded  this 
case  on  the  basis  of  Mr.  Rankin's  comments 
in  the  Springfield  case. 

In  its  petition  for  review,  WIRL-TV 
Peoria  alleged  that  Sen.  Robert  S.  Kerr 
(D-Okla.)  intervened  to  persuade  the  FCC 
to  move  ch.  8  out  of  Peoria.  Sen.  Kerr  is 
one  of  the  owners  of  uhf  ch.  43  WEEK-TV 
Peoria.  The  Supreme  Court,  however,  made 
no  reference  to  these  charges. 

•  The  Supreme  Court  goofed.  The  FCC 
has  two  functions,  judicial  and  legislative. 
There  is  a  major  distinction  between  talk- 
ing to  commissioners  in  an  adjudicatory  pro- 
ceeding and  a  rule-making  proceeding. 
Deintermixture  proceedings  are  rule-making 
functions.  There  is  no  question  of  the 
impropriety  of  talking  to  a  commissioner 
in  a  comparative  hearing.  But  it  has  been 
an  accepted  fact  that  this  ethical  prohibition 
did  not  extend  to  rule-making  matters.  No 
one  has  ever  questioned  the  propriety  of 
this.  In  fact,  in  the  legislative-type  of  pro- 
ceeding the  Commission  must  have  the 
benefit  of  all  ideas  and  thinking — from 
everyone,  whether  parties  to  the  proceeding 
or  not. 

One  lawyer  flatly  stated  last  week  that 
the  Supreme  Court's  ruling  has  blanketed 
conversations  with  commissioners  in  rule- 
making cases  with  an  "air  of  false  impro- 
priety". Another  predicted  that  from  hence- 


Broadcasting 


October  27,  1958    •    Page  55 


Local  in  management.. 


The  Corinthian  stations  are  first  and  foremost  local  in  character ...  for  great  stations  must 
be  responsive  to  the  needs  and  tastes  of  their  individual  communities. 

Each  Corinthian  station  has  its  own  independent  local  management  team  . . .  experienced 
men  at  the  helm  and  in  the  key  operating  areas  of  programming,  sales,  engineering  and 
promotion.  The  strength  of  each  of  the  Corinthian  stations  attests  to  the  abilities  of  these 
men  and  the  role  they  play  in  Tulsa,  Houston,  Fort  Wayne  and  Indianapolis. 


THE   CORINTHIAN   STATIONS  Responsibility  in  Broadcasting 

i  li  i  /  a  wi  i  v  m  ¥//  jbi  i/  n  .wnwmmwm     -  m 

KOTV  Tulsa      •      KGUL-TV  Houston      •   •  WANE  &  WANE-TV  Fort  Wayne      •      WISH  &  WISH-TV  Indianapolis 

i  nuu,uudHfnff/,»Hiiim'W7r 


L 


{■■■•■■amiiinaa«Mi«HMaiiiiiiiiaaM«iai mini  i n 


Interrelated  in  service 


The  Corinthian  stations  have  more  than  this.  They  benefit  from  each  other's  experience. 
And  have  at  their  disposal  the  full-time  staff  services  of  specialists  in  the  basic  areas  of 
broadcasting. . .  each  outstandingly  qualified  in  his  field . . .  Corinthian's  Director  of  Program- 
ming, Robert  H.  Salk;  Director  of  Sales,  Don  L.  Kearney;  Director  of  Engineering,  George  G. 
Jacobs;  Director  of  Research,  Charles  H.  Smith;  and  Director  of  Promotion  &  Advertising, 
Robert  J.  Sullivan.  These  men  provide  facts,  judgment  and  the  exchange  of  ideas  upon 
which  local  management  can  base  sound  decisions. 

Clearly,  you  get  something  extra  when  you  buy  a  Corinthian  station. 


GOVERNMENT  continued 


BUCK  SLIPS— SUPREME  COURT  VARIETY 


The  Supreme  Court's  orders  in  the 
Springfield  and  Peoria  cases  were  as 
follows : 

"No.  235.  Sangamon  Valley  Television 
Corp.,  petitioner,  v  United  States  of 
America,  FCC,  Signal  Hill  Telecasting 
Corp.  et  al.  On  petition  for  writ  of  certi- 
orari to  the  United  States  Court  of  Ap- 
peals for  the  District  of  Columbia  Cir- 
cuit. Per  curiam:  The  petition  for  writ  of 
certiorari  is  granted.  In  view  of  the  rep- 
resentations in  the  Solicitor  General's 
brief  on  pages  7  and  8,  concerning  testi- 
mony given  before  the  Subcommittee  of 
Legislative  Oversight  of  the  House  Com- 
merce Committee  subsequent  to  the  de- 
cision by  the  Court  of  Appeals  in  this 
case,  the  judgment  of  the  Court  of  Ap- 
peals is  vacated  and  the  case  is  remanded 
to  the  Court  of  Appeals  for  such  action 
as  it  may  deem  appropriate. 

'Wo.  242.  WIRL  Television  Corp., 
petitioner,  v  USA,  FCC,  et  al.  On  petition 


for  writ  of  certiorari  to  the  U.  S.  Court 
of  Appeals  for  the  District  of  Columbia 
Circuit.  Per  Curiam:  The  petition  for  writ 
of  certiorari  is  granted.  The  judgment  of 
the  Court  of  Appeals  is  vacated  and  the 
case  is  remanded  to  the  Court  of  Appeals 
for  appropriate  action  in  the  light  of  the 
matter  called  to  this  Court's  attention  on 
page  7  of  the  Solicitor  General's  brief  in 
No.  235,  supra.  Mr.  Justice  Clark  and 
Mr.  Justice  Harlan  dissent  in  the  above 
cases.  The  matters  referred  to  by  the 
Court  were  not  presented  in  the  Court 
of  Appeals  and  are  not  presented  by 
these  petitions.  Agreeing  with  the  Solici- 
tor General  that  denial  of  the  petitions 
for  writs  of  certiorari  would  not  fore- 
close appropriate  consideration  thereof 
by  the  Court  of  Appeals,  we  see  no  rea- 
son for  vacating  the  Court  of  Appeals' 
judgments  and,  therefore,  dissent  from 
this  disposition  of  the  matter  by  the 
Court." 


forth  out,  the  mantle  of  judicial  procedure 
will  be  thrown  around  legislative  as  well  as 
judicial  proceedings. 

An  FCC  lawyer  raised  an  even  more  pro- 
vocative question.  Suppose,  he  said,  the  ap- 
peals court  sends  back  to  the  FCC  the  two 
cases,  as  it  has  already  done  in  the  Miami 
and  Boston  comparative  cases.  Suppose  the 
FCC  investigates  the  charges  and  finds  them 
true.  The  question  he  raised  is  how  the  FCC 
is  going  to  disqualify  a  party  in  a  rule-mak- 
ing proceeding;  there  are  no  applicants  in 
the  same  sense  that  there  are  in  comparative 
hearings. 

He  agreed,  however,  that  the  Commission 
might — if  an  investigation  showed  that  there 
had  been  improper  pressures — reconsider  its 
decisions  to  deintermix  the  two  cities. 

Many  lawyers  called  attention  to  the  July 
1956  Van  Curler  case  in  which  the  appeals 
court  found  "nothing  improper  or  erroneous 
in  the  Commission's  consideration  of  these 
interviews  as  depicted  in  this  record."  In 
this  case,  the  charge  had  been  made  that  CBS 
officials  had  seen  FCC  commissioners  in 
camera  and  had  made  proposals  involving 
Albany,  N.  Y.  But,  the  court  ruled,  the 
CBS  proposals  were  in  the  nature  of  nation- 
wide allocations  "concerning  which  the 
Commission  was  seeking  all  sorts  of  advice 
and  information  .  .  ." 

The  Peoria  ch.  8  remand  has  raised  the 
most  intriguing  question,  in  the  minds  of 
many  observers.  The  Supreme  Court  said 
it  was  sending  back  this  case  for  virtually 
the  same  reason  it  was  returning  the  Spring- 
field case. 

But,  there  is  no  mention  of  ex  parte 
representations  by  the  Solicitor  General  in 
the  Peoria  case.  He  only  made  this  mention 
in  the  Springfield  case.  The  appellant, 
WIRL-TV,  however  did  make  such  repre- 
sentations in  its  brief  asking  that  the  Su- 
preme Court  review  the  appeals  court  affir- 
mation. 

To  compound  what  many  communication 
lawyers  feel  is  the  Supreme  Court's  incom- 

Page  58    •    October  27,  1958 


prehensible  error,  the  U.  S.  Court  of  Ap- 
peals in  its  Oct.  22  letter  to  all  counsel  in- 
volved in  the  Evansville,  Ind.,  ch.  9  case 
referred  to  the  WIRL  case  and  not  to  the 
Springfield  case  at  all. 

The  appeals  court  letter  to  counsel  in  the 
Evansville  case  was  short.  Signed  by  Joseph 
W.  Stewart,  clerk,  it  read:  "I  have  been  di- 
rected by  the  court  to  inquire  of  counsel  in 
the  above-entitled  cases  whether  or  not  there 
exists  in  these  cases  circumstances  similar 
to  those  which  caused  the  Supreme  Court  on 
Oct.  20,  1958,  to  vacate  the  judgment  of  this 
court  in  WIRL  Television  Co.  v.  U.  S.,  et 
al,  No.  242,  October  Term,  1958,  and  which 
might  affect  the  disposition  by  this  court  of 
the  above-entitled  cases."  Mr.  Stewart  asked 
that  replies  be  made  on  or  before  Oct.  31. 

One  lawyer  credited  the  Supreme  Court 
with  greater  knowledgeableness  than  others 
gave  it  credit.  He  pointed  out  that  the  Su- 
preme Court  must  have  realized  that  there 
was  a  community  of  interest  between  the 
two  cases — both  involved  deintermixture, 
both  were  central  Illinois  areas,  both  were 
deintermixed  on  the  same  day,  both  in- 
volved grantees  who  had  been  awarded  vhf 
channels  but  had  been  denied  the  right 
to  construct.  This  attorney  pointed  out  that 
when  the  Commission  deintermixed  these 
two  cities,  it  implied  that  it  had  to  deinter- 
mix both — it  couldn't  remove  the  vhf  chan- 
nel from  one  city  without  doing  the  same  in 
the  other  city,  since  the  vhf  signal  in  one 
city  had  a  partial  overlap  in  the  other  city. 
Springfield  and  Peoria  are  about  65  miles 
apart. 

The  Supreme  Court  referred  to  the  com- 
ments in  the  brief  of  the  Solicitor  General 
in  remanding  the  cases.  What  was  it  that  the 
Solicitor  General  said?  These  are  his  exact 
words,  stated  in  the  government's  brief  in 
the  Springfield  case  only: 

"We  believe  it  proper,  however,  to  call 
the  court's  attention  to  certain  testimony 
given  before  the  Subcommittee  of  the  Legis- 
lative Oversight  of  the  House  Committee  on 


Interstate  and  Foreign  Commerce  on  May 
22,  26  and  28,  1958,  and  June  9,  10  and  11, 
1958,  subsequent  to  the  decision  by  the 
Court  of  Appeals  affirming  the  Commission's 
order.  The  testimony  indicates  that  after  the 
rule-making  proceeding  here  had  been  initi- 
ated by  notice  of  proposed  rule-making,  and 
while  it  was  under  consideration  by  the  Com- 
mission, representatives  of  the  St.  Louis 
operator  of  a  uhf  station  who  was  interested 
in  having  a  new  vhf  channel  assigned  to  St. 
Louis  and  representatives  of  the  petitioner 
and  the  other  applicant  for  vhf  ch.  2  in 
Springfield,  who  were  interested  in  retaining 
that  channel  in  Springfield,  made  ex  parte 
presentations  with  respect  to  merits  of  the 
rule-making  proceeding  to  various  members 
of  the  Commission. 

"These  matters  were  not  presented  to  the 
court  below  and  are  not  presented  by  the 
petition.  For  this  reason,  the  respondents  do 
not  and  would  not  regard  denial  of  certi- 
orari as  foreclosing  appropriate  considera- 
tion thereof  by  the  Court  of  Appeals." 

The  gist  of  the  allegations  before  the 
House  Oversight  Committee  last  spring, 
some  admitted  by  KTVI  (TV)  St.  Louis 
principals  and  some  denied,  were:  That 
KTVI  President  Harry  Tennenbaum  lob- 
bied with  virtually  all  FCC  commissioners 
to  get  ch.  2  moved  from  Springfield  to  St. 
Louis;  that  KTVI  hired  former  FCC  Comr. 
Robert  F.  Jones  and  paid  him  $55,000  with- 
out making  him  an  attorney  of  record  and 
without  the  knowledge  of  KTVI's  regular 
counsel,  William  A.  Roberts;  that  KTVI 
enlisted  the  aid  of  Sen.  Stuart  Symington 
(D-Mo.)  and  Cleveland  attorney  Charles 
Steadman;  that  KTVI  ordered  ch.  2  equip- 
ment from  GE  and  signed  an  affiliation  con- 
tract with  ABC  before  the  final  assignment 
was  made. 

The  Springfield  ch.  2  comparative  case 
was  decided  in  June  1956  when  the  FCC 
reversed  its  examiner  and  granted  a  final 
authorization  to  WM AY-TV  Inc.,  denying 
the  application  of  Sangamon  Valley  Tele- 
vision Corp.  The  grant  carried  a  prohibi- 
tion against  construction  pending  the  out- 
come of  deintermixture  proceedings. 

WMAY-TV  is  half  owned  by  WMAY 
Springfield.  Sangamon  Valley  is  40% 
owned  by  WTAX  Springfield. 

In  February  1957,  the  Commission  de- 
cided 15  deintermixture  cases.  Five  of 
these  involved  shifting  vhf  channels  to  other 
localities — Springfield  and  Peoria  being  two 
of  these  (the  others:  Evansville,  Ind.;  Fres- 
no, Calif.,  Vail  Mills — Schenectady  and 
Elmira,  N.  Y. 

In  place  of  ch.  2,  Springfield  was  assigned 
uhf  chs.  26  and  36.  WMAY-TV's  authori- 
zation currently  is  for  ch.  36;  it  is  not  yet 
operating. 

The  FCC  deintermixture  vote  for  Spring- 
field was  4  to  2;  Comrs.  George  C.  Mc- 
Connaughey,  Rosel  H.  Hyde,  Robert  T. 
Bartley  and  Robert  E.  Lee  favoring,  and 
Comrs.  John  C.  Doerfer  and  Richard  A. 
Mack  dissenting.  Comr.  T.  A.  M.  Craven 
abstained. 

Sangamon  Valley  appealed  both  the  loss 
of  the  grant  and  the  deintermixture  action 
to  the  U.  S.  Court  of  Appeals  in  Washing- 
ton.  This  court  upheld  the  Commission's 

Broadcasting 


The  New 


LITTLE  ROCK  Story 


•  This  type  of  programming  imagination  typifies  KTHV,  Channel  11. 
Community  service  has  made  KTHV,  Channel  11,  an  integral,  respected 
member  of  our  market.  For  complete  information  and  availabilities  .  .  . 

SEE  YOUR  BRANHAM  MAN 


Is 


"MISS 

EMILY" 


.  .  .  the  warm,  vibrant  lady  who  comes 
alive  with  a  vivid  presentation  of  American 
History  each  weekday  morning  on  KTHV, 
Channel  11.  A  Little  Rock  school  teacher 
for  thirty-five  years,  "Miss  Emily"  par- 
ticipated in  the  School  Board-sponsored 
"television  school"  upon  the  closing  of  Little 
Rock's  High  Schools.  Though  "television 
school"  lasted  only  one  week,  Miss  Emily's 
warmth,  knowledge,  wit,  and  wisdom  shone 
through  brightly,  and  she  became  a  regular 
member  of  the  KTHV  staff. 

She  draws  people  from  every  walk  of  life, 
every  economic  strata  and  educational 
level,  to  their  television  sets.  She  possesses 
that  intangible  spark  of  a  teacher,  leader 
and  performer.  She  has  received  an  ava- 
lanche of  fan  mail  and  the  heart-warming 
story  of  "Miss  Emily"  has  been  carried 
nationwide  by  most  major  newspapers  in 
the  country.  A  talented,  deserving  person, 
"Miss  Emily"  is  truly  the  "NEW"  Little 
Rock  story. 


HENRY  CLAY,  Executive  Vice  President 
B.  G.  ROBERTSON,  General  Manager 


KTHVt 


r 


w 

f 


LITTLE  ROCK 


GOVERNMENT  continued 


deintermixture  action  in  May  of  this  year. 
Sangamon  Valley  asked  the  Supreme  Court 
to  review  this  ruling. 

The  Sangamon  Valley  petition  for  writ 
of  certiorari  was  opposed  not  only  by  the 
government,  but  also  by  KTVI  (TV)  St. 
Louis,  WICS  (TV)  Springfield  and  Ameri- 
can Broadcasting-Paramount  Theatres  Inc. 
KTVI  is  represented  by  attorney  Monroe 
Oppenheimer;  Sangamon  Valley  by  Duke 
Patrick. 

In  its  reply  to  these  oppositions,  and 
particularly  to  the  remarks  of  the  Solicitor 
General  with  respect  to  influence  pressures, 
Sangamon  Valley  declared  that  these  alle- 
gations were  "not  supported."  Sangamon 
Valley  said  it  did  discuss  the  loss  of  Spring- 
field's only  vhf  channel  with  the  mayor 
of  that  city,  and  that  he  consulted  with  the 
FCC  members.  It  emphasized  that  such 
representations  were  not  improper  in  rule- 
making proceedings. 

The  Sangamon  Valley  appeal  from  the 
grant  to  WMAY-TV  has  been  held  in 
abeyance  at  the  appeals  court  pending  the 
outcome  of  the  deintermixture  appeal. 

Ch.  2  in  St.  Louis  has  been  operated  by 
KTVI  since  it  was  allocated  to  that  city. 
The  station,  which  began  operation  on  uhf 
ch.  36  in  1953,  was  given  temporary 
authority  to  broadcast  over  ch.  2  and  in 
April  of  this  year  won  permanent  authority 
following  a  merger  agreement  with  the 
only  competing  applicant,  Louisiana  Pur- 
chase Co.  comprising  a  group  of  St.  Louis 
businessmen. 

KTVI  is  now  owned  by  Paul  E.  Peltason 
and  Mr.  Tennenbaum,  each  owning 
33.66%;  Central  New  York  Broadcasting 
Corp.  (WSYR-AM-TV  Syracuse,  N.  Y.- 
Newhouse  stations),  22.7%,  and  the 
Louisiana  Purchase  principals,  9.9%. 

Mr.  Peltason  issued  a  statement  after  the 
Supreme  Court  ruling  last  Monday,  in 
which  he  said: 

"It  is  inherent  in  the  nature  of  proceed- 
ings such  as  these  that  they  could  be  long 
drawn-out  and  that  many  months  might 
pass  before  an  ultimate  decision  is  reached. 
Confident  that  this  decision  will  be  favor- 
able, KTVI  is  going  forward  and  intends  to 
give  the  greater  St.  Louis  area  public  the 
same  good  programming,  and  its  sponsors, 
local  and  national,  the  same  good  service 
it  has  attempted  to  provide  since  the  in- 
ception of  operation." 

The  Peoria  ch.  8  grant  was  made  in 
June  1956  to  WIRL  that  city,  with  the 
Commission  sustaining  the  examiner's  re- 
commendations, and  denying  the  opposing 
applicant,  WMBD  Peoria.  As  in  the  Spring- 
field ch.  2  grant,  the  Peoria  permit  pro- 
hibited construction  until  a  determination 
was  reached  on  the  deintermixture  proceed- 
ing. 

WIRL  is  owned  by  Timothy  Swain  and 
John  H.  and  Edward  J.  Altorfer.  WMBD 
is  66%%  owned  by  Charles  C.  Caley  and 
33V3  %  by  multiple  owner  John  E.  Fetzer. 

In  February  1957  the  Commission  dein- 
termixed  Peoria,  moving  ch.  8  to  the  tri- 
cky area  of  Rock  Island-Moline  (111.) — 
Davenport  (Iowa).  It  substituted  for  ch.  8 
in  Peoria  uhf  chs.  25  and  31 — ch.  25  now 
being  the  WIRL-TV  channel.  The  station 
is  not  yet  on  the  air.  The  deintermixture 


SEQUEL  ON  RATINGS 

The  Senate  wants  to  know  more 
about  the  tv  rating  services  than  it 
learned  at  a  one-day  hearing  by  the 
Senate  Commerce  Committee  last 
summer.  Accordingly,  Chairman  War- 
ren G.  Magnuson  (D-Wash.)  of  that 
committee  last  week  announced  the 
Senate  group  will  hold  new  hearings 
next  January  soon  after  the  new  86th 
Congress  convenes. 

Additional  hearings  on  complaints 
and  inquiries  about  the  major  tv  rating 
services  had  been  tentatively  sched- 
uled after  the  congressional  elections 
— about  Nov.  10 — until  Sen.  Magnu- 
son's  announcement  last  week. 

The  one-day  session  on  Capitol  Hill 
last  June  [Government,  June  30]  was 
presided  over — and  attended  by — 
only  one  senator,  A.  S.  Mike  Mon- 
roney  (D-Okla.).  Testifying  were 
A.  C.  Nielsen,  A.  C.  Nielson  Co.; 
James  W.  Seiler,  American  Research 
Bureau;  Edward  G.  Haynes  Jr., 
Trendex;  Sydney  Rosiow,  Pulse  Inc.; 
Allan  V.  Jay,  Videodex,  and  A.  C. 
Sindlinger,  Sindlinger  &  Assoc.  Sen. 
Monroney  expressed  disappointment 
after  the  hearing  at  what  he  felt  was 
the  failure  of  rating  services  to  bring 
improvement  in  programs. 

If  the  committee  carries  over  its 
previously-planned  next  step  into  the 
new  Congress,  witnesses  will  be  ex- 
ecutives of  networks,  advertising  agen- 
cies and  national  advertisers,  who  will 
explain  how  they  use  tv  rating  serv- 
ices. 


vote  was  the  same  as  in  the  Springfield 
action. 

WIRL  appealed  this  vhf  loss  and  in 
March  1958  the  U.  S.  Court  of  Appeals 
in  Washington  upheld  the  FCC's  action. 
WIRL  immediately  asked  the  Supreme 
Court  to  review  this  ruling. 

In  the  WIRL  brief  to  the  Supreme 
Court,  the  charge  is  made  that  Sen.  Kerr 
pressured  the  FCC  into  removing  ch.  8 
from  Peoria  because  the  senator  wanted  to 
remove  vhf  competition  from  uhf  ch.  43 
WEEK-TV  in  the  same  city.  Sen.  Kerr  is 
the  principal  owner  of  WEEK-TV.  WIRL 
alleged  that  Sen.  Kerr  brought  pressure  to 
bear  on  the  FCC  through  his  colleague, 
Sen.  A.  S.  Mike  Monroney  (D-Okla.),  a 
member  of  the  Senate  Commerce  Commit- 
tee. It  referred  to  the  hearings  on  deinter- 
mixture held  by  the  Senate  Commerce 
Committee  over  the  past  few  years.  WIRL 
also  implied  that  Sen.  Kerr's  membership 
on  the  Senate  Finance  Committee  played  a 
part  in  influencing  the  FCC. 

In  his  opposition  to  the  WIRL  petition, 
the  Solicitor  General  made  no  mention  of 
ex  parte  representations — as  he  did  in  the 
Springfield  ch.  2  case.  Other  parties,  op- 
posing "cert"  were  WEEK-TV  and  AB-PT. 
WIRL  is  represented  by  Mr.  Swain. 

Meanwhile  six  applicants  are  vying  for 
ch.  8  in  the  tri-city  area.  At  one  time  there 
were  eight,  but  two  withdrew.  There  has 


been  one  pre-hearing  conference,  with  an- 
other scheduled  for  Nov.  21.  The  hearing 
proper  is  scheduled  to  begin  Dec.  1. 

The  applicants  are:  Iowa-Illinois  Tele- 
vision Co.,  65%  owned  by  multiple  owner 
Peoples  Broadcasting  Co.;  Community  Tele- 
casting Corp.,  among  whose  stockholders 
is  Mel  Foster  who  owns  25%  of  KSTT 
Davenport;  Illiway  Television  Inc.,  owned 
by  Stanley  H.  Guyer,  L.  F.  and  Bruce 
Gran  all  of  whom  once  had  stock  interests 
in  WREX-TV  Rockford,  111.;  Midland 
Broadcasting  Co.,  owned  by  H.  Leslie  At- 
lass  Jr.  and  family;  Moline  Television  Corp., 
among  whose  stockholders  is  Frank  P. 
Schreiber,  former  general  manager  of 
WGN-AM-TV  Chicago,  and  Tele-Views 
News  Co.,  whose  principals  all  have  inter- 
ests in  the  local  Tv  Guide. 

NBC,  Douglas  to  Meet 
On  Chicago  Show  Issue 

A  meeting  of  NBC  executives  and  Sen. 
Paul  H.  Douglas  (D-Ill.)  is  planned  in  Chi- 
cago this  week  for  the  network  to  elaborate 
on  why  it  made  cutbacks  in  local  live  pro- 
gramming on  its  WMAQ  and  WNBQ  (TV) 
Chicago. 

The  conference  was  called  after  Sen. 
Douglas  asked  for  clarification  of  several 
points  in  NBC  Board  Chairman  Robert  W. 
Sarnoff's  reply  to  the  senator's  query  [At 
Deadline,  Oct.  6].  Sen.  Douglas'  telegram 
to  NBC  followed  complaints  to  the  FCC  by 
the  Chicago  chapter  of  American  Federa- 
tion of  Tv  &  Radio  Artists  against  NBC's 
planned  program  changes  for  the  fall  [Gov- 
ernment, Oct.  6]. 

While  waiting  for  the  NBC  answer,  Sen. 
Douglas  impatiently  shot  a  telegram  to  Gen. 
David  Sarnoff,  RCA  board  chairman,  ask- 
ing Gen.  Sarnoff  "as  the  real  head  of  NBC 
to  review  this  entire  matter"  and  "restore 
all  the  programs  which  your  company  so 
ruthlessly  eliminated." 

Additional  protests  were  lodged  with  the 
FCC  last  week  against  NBC  by  the  Chicago 
City  Council  and  by  Rep.  Peter  F.  Mack 
(D-I1L).  The  Chicago  City  Council  by 
resolution  called  on  the  FCC  to  investigate 
WNBQ's  operation  "in  the  public  interest." 
Rep.  Mack  asked  the  FCC  to  consider  "pub- 
lic interest"  questions  and  added,  "Our  net- 
works seem  bent  on  making  tv  production 
a  monopoly  of  Broadway  and  Hollywood." 
The  FCC  replied  to  Rep.  Mack  that  it  is 
checking  the  AFTRA  chapter's  protests  and 
that  no  action  is  planned  until  all  pleadings 
are  received. 

(Other  protests  to  the  FCC  against  the 
proposed  NBC  changes  in  Chicago  have 
been  filed  by  Rep.  Sidney  R.  Yates  (D-Ill.) 
and  Chicago  Mayor  Richard  J.  Daley,  while 
NBC  has  filed  an  answer  to  the  AFTRA 
complaint  to  the  FCC  [Government,  Oct. 
20].) 

In  his  wire  to  Gen.  Sarnoff,  Sen.  Douglas 
decried  the  re-shuffling  of  news  programs 
(reinstating  of  Clifton  Utley  and  dropping 
Len  O'Connor)  and  stated  the  "principle  of 
providing  local  shows  in  the  public  interest." 
Sen.  Douglas  added  that  "personalities  are 
not  involved  in  my  stand." 

Rep.  Mack,  a  member  of  the  House  Inter- 
state  &   Foreign   Commerce  Committee, 


Page  60    •    October  27,  1958 


Broadcasting 


wired  FCC  Chairman  John  C.  Doerfer, 
raising  "public  interest  questions"  arising 
from  network  cancellation  of  programs.  He 
held  that  "many  television  viewers  in  Illi- 
nois, and  throughout  the  Midwest,  support 
the  position  of  AFTRA  in  demanding  that 
the  Commission  do  everything  within  its 
power  in  encouraging  telecasters  to  use 
good  talent  wherever  it  is  found." 

FCC  Sides  With  WFBG 
In  Equal  Time  Dispute 

FCC  last  week  supported  the  claims  of 
WFBG  Altoona,  Pa.,  that  it  didn't  violate 
the  "equal  time"  provisions  of  Sec.  315  of 
the  Communications  Act  as  claimed  by 
Mrs.  Julia  Maietta,  Democratic  candidate 
for  Congress  who  is  trying  to  unseat  incum- 
bent Rep.  James  E.  Van  Zandt  (R-Pa.). 

In  a  letter  to  Mrs.  Maietta,  the  Commis- 
sion said  it  had  written  WFBG  and  that 
from  the  station's  answer  it  "doesn't  ap- 
pear" WFBG  failed  to  meet  its  obligations 
under  Sec.  315. 

Mrs.  Maietta  had  complained  that  WFBG 
granted  Rep.  Van  Zandt  "unlimited  free 
and  paid  time"  and  denied  her  access  to 
WFBG  and  that  the  station  had  rejected 
copy  submitted  by  her  to  the  station,  had 
attempted  to  censor  such  copy  and  had  en- 
gaged in  "stalling  tactics"  to  keep  her  off 
the  air. 

WFBG  replied  that  it  charged  both  Mrs. 
Maietta  and  Rep.  Van  Zandt  for  time  and 
that  Mrs.  Maietta  canceled  time  contracted 
for  on  WFBG  but  had  used  some  of  the 
time  on  WFBG-TV  Altoona  that  she  con- 
tracted for. 

The  station  said  it  granted  no  free  time, 
as  such,  to  Rep.  Van  Zandt,  but  that  he 
had  made  short  talks  on  four  radio-tv  news 
programs  since  Aug.  1  as  follows :  Aug.  20, 
an  explanation  of  a  railroad  bill  in  Congress; 
Sept.  23,  an  explanation  of  why  the  bill 
failed  to  pass;  Sept.  26,  an  explanation  of 
a  tour  of  Altoona  businessmen  to  the  Cur- 
tiss-Wright  plant  in  nearby  Quehanna;  Oct. 
2,  a  talk  to  a  reserve  officers  group  on  the 
need  for  armed  forces  scientific  advances. 

On  Sept.  29,  WFBG  carried  a  talk  by 
Rep.  Van  Zandt  introducing  Admiral  Hy- 
man  Rickover  to  the  local  Lions  Club  and 
offered  Mrs.  Maietta  equal  time,  but  she 
refused,  the  station  explained. 

More  Microwaves  Ask  Court 
To  Act  on  Relay  Applications 

Five  more  appeals  have  been  made  to  stir 
FCC  action  on  applications  for  microwave 
relay  systems  by  common  carriers  which  feed 
community  antenna  tv  systems.  The  first 
appeal  was  made  by  Mesa  Microwave  Inc. 
[Government,  Oct.  20]. 

Carter  Mountain  Transmission  Corp., 
Cody,  Wyo.;  East  Texas  Transmission  Co., 
Tyler,  Tex.;  Idaho  Microwave  Inc.,  Twin 
Falls,  Idaho;  New  York  Penn  Microwave 
Corp.,  Corning,  N.  Y.,  and  Valley  Micro- 
wave Inc.,  Florence,  Ala.,  have  petitioned 
the  U.  S.  Court  of  Appeals  for  the  District 
of  Columbia  to  order  the  FCC  to  act  on 
their  applications  for  microwave  relay  facili- 
ties or  to  tell  them  why  it  can't  grant  the 
applications  and  set  them  for  hearing. 

The  FCC  has  withheld  action  on  nearly 

Broadcasting 


50  relay  applications  since  initiating  a  study 
of  CATV  operations,  boosters,  satellites, 
etc.,  last  May  [Government,  May  26]  and 
has  granted  only  one  such  application  since 
that  time. 

DBA  Asks  Extension, 
Offers  Alternate  Plan 

The  Daytime  Broadcasters  Assn.  last 
week  asked  the  FCC  to  reconsider  denial  of 
DBA  proposals  to  extend  the  operational 
hours  of  daytime  am  stations  [At  Deadline, 
Sept.  22]  and  asked  that,  if  DBA's  proposal 
for  extended  time  is  not  granted,  the  FCC 
grant  a  modified  extension — two  hours  a 
day  less  than  the  original  proposal. 

The  alternative  requested  of  the  FCC 
was  to  permit  daytimer  operation  from  6 
a.m.  or  sunrise  (whichever  is  earlier)  to  6 
p.m.  or  sunset  (whichever  is  later).  DBA 
initially  proposed  an  additional  hour  both 
in  the  morning  and  evening. 

DBA  said  the  objections  the  FCC  found 
to  the  5  a.m.  to  7  p.m.  plan  would  be  largely 
obviated  by  the  6  a.m.  to  6  p.m.  proposal. 
The  daytimers'  group  charged  the  FCC 
denial  was  "inconsistent"  with  statutory 
responsibilities  and  that  FCC  findings  were 
"arbitrary,  capricious  and  not  supported  by 
the  record."  The  FCC,  DBA  said,  ignored 
recommendations  made  by  the  Senate 
Small  Business  Committee  in  September 
1957  that  findings  be  based  on  "actual  radio- 
listener  preference  and  practice"  instead  of 
"theories  of  radio  signal  propagation  and 
interference." 

DBA  said  "mail  survey"  data  furnished 
by  "clear  channel  interests"  was  improperly 
relied  upon  by  the  FCC  and  didn't  support 
Commission  findings.  This  data,  besides, 
was  furnished  in  another  proceeding  and 
proponents  of  extended  hours  had  no  op- 
portunity to  study  it  or  reply  to  it,  DBA 
continued. 

DBA  said  the  "mail  survey"  data  did  not 
specifically  cover  the  times  of  day  under 
question  in  the  daytime  proceeding  and  that 
the  mail  responses  were  for  the  month  of 
June  1958,  when  sunrise  and  sunset  occur 
almost  everywhere  outside  the  hours  of  5 
a.m.  to  7  p.m.  and  distant  listeners  could 
not  possibly  be  listening  to  clear  channel 
stations  during  the  hours  under  question. 

An  attached  engineering  statement  by 
Everett  L.  Dillard,  Washington  consulting 
engineer,  charged  the  FCC  with  over- 
simplifying the  "twilight  hours"  by  con- 
sidering "day"  as  all  the  period  after  sun- 
rise and  "night"  as  all  the  period  after  sun- 
set, thus  disregarding  the  changing  degrees 
of  skywave  propagation  during  these  hours. 
DBA  said  this  interpretation  exaggerated  the 
losses  of  service  from  clears  which  might 
occur  under  the  proposal  and  under-esti- 
mated gains  from  daytimer  service. 

WNOE  to  Go  to  Supreme  Court 
With  Appeal  of  Jesuit  Tv  Grant 

WNOE  New  Orleans  last  Wednesday 
(Oct.  22)  notified  the  federal  Court  of 
Appeals  in  Washington  that  it  plans  to  ask 
the  U.  S.  Supreme  Court  to  review  the  ap- 
pellate court's  decision  upholding  the  grant 
of  ch.  4  New  Orleans  to  WWL-Loyola  U. 


[Government,  Oct.  20].  The  lower  court 
mandate  will  be  held  up  pending  possible 
action  by  the  Supreme  Court. 

WNOE,  a  losing  applicant  for  ch.  4,  ap- 
pealed the  FCC  grant  on  the  grounds 
Loyola,  a  Jesuit  institution,  is  an  "alien" 
corporation  and  not  eligible  to  own  a  broad- 
cast station.  The  appellant,  owned  by  James 
A.  Noe  (former  Louisiana  governor),  has 
90  days  from  the  date  of  the  lower  court 
decision  (Oct.  15)  to  file  a  writ  of  cer- 
tiorari with  the  Supreme  Court. 

The  third  applicant  for  ch.  4,  the  New 
Orleans  Times-Picayune  (WTPS),  also 
originally  appealed  the  grant  to  Loyola. 
This  protest  was  withdrawn  after  the  Times- 
Picayune  acquired  the  New  Orleans  Item 
and  as  a  condition  of  this  purchase,  sold 
WTPS  [Changing  Hands,  Oct.  13]. 

Comes  Now  Philco  Protest 
To  NBC-RCA  Review  Petition 

Philco  Corp.  has  filed  its  opposition  with 
U.  S.  Supreme  Court  to  a  petition  by  NBC- 
RCA  for  writ  of  certiorari  asking  the  court 
to  review  the  appeals  court  June  19  decision 
upholding  the  right  of  Philco  to  protest  the 
license  renewals  of  NBC's  Philadelphia 
WRCV-AM-FM-TV.  Philco  has  protested 
the  renewals,  but  FCC  refused  to  entertain 
the  objections  on  the  ground  Philco  had  no 
standing  to  protest.  The  appeals  court,  by  a 
split  2-1  vote,  held  Philco  has  standing  to 
object.  NBC-RCA  last  month  asked  the  Su- 
preme Court  to  review  this  ruling. 

The  gist  of  the  argument  is  the  right  of 
Philco  to  standing  even  though  it  is  not  a 
licensee  of  broadcast  facilities  in  Philadel- 
phia. Philco  claimed  it  has  a  right  to  protest 
since  it  is  a  competitor  of  RCA  in  the 
manufacture  and  sale  of  electronic  equip- 
ment and  household  appliances.  Philco's 
basic  objection  is  that  RCA  enjoys  unfair 
advantage  in  advertising  its  products  through 
ownership  of  the  Philadelphia  station. 
Philco  also  objected  to  request  of  Gerity 
Broadcasting  Co.  two  weeks  ago  to  file  a 
brief  in  support  of  the  NBC-RCA  position  as 
amicus  curiae  [At  Deadline,  Oct.  13]. 

Magnuson  Officially  Disbands 
Bowies'  Allocations  Committee 

Sen.  Warren  Magnuson  (D-Wash.),  chair- 
man of  the  Senate  Interstate  &  Foreign 
Commerce  Committee,  has  disbanded  the 
special  ad  hoc  committee  on  allocations 
headed  by  Prof.  Edward  L.  Bowles  of  Mas- 
sachusetts Institute  of  Technology.  The 
study  group  submitted  its  report  four  weeks 
ago  [Government,  Sept.  29]. 

In  a  letter  to  Prof.  Bowles  dated  Oct. 
15,  Sen.  Magnuson  stated:  "Now  that  the 
report  has  been  submitted  and  made  public, 
the  purpose  for  which  the  ad  hoc  advisory 
committee  was  formed  has  terminated. 
Therefore,  I  am  dissolving  the  committee 
as  of  this  date."  The  senator  thanked  the 
committee  members  for  "your  generous  and 
able  cooperation  in  undertaking  this  diffi- 
cult assignment." 

The  Senate  committee  has  taken  no  ac- 
tion on  the  report,  which  was  highly  criti- 
cal of  the  FCC.  It  has  been  sent  to  that 
agency  and  the  Justice  Dept.  for  comments. 

October  27,  1958    •    Page  61 


NETWORKS 


NBC-TV  SAYS  IT'S 

•  Affiliates  drink  in  network's 

•  Gains:  program  popularity, 


NUDGING  CBS-TV 

claims  of  superiority 
billings,  clearances,  sellouts 


A  seemingly  confident  corps  of  top  NBC 
officials  told  an  audience  of  seemingly  con- 
tented affiliates  last  Thursday  that  NBC-TV 
is  on  its  way  to  becoming  the  No.  1  tele- 
vision network — and  has  already  arrived  in 
some  areas. 

The  confidence  on  one  side  and  content- 
ment on  the  other  seemed  to  stem  to  a 
great  extent  from  the  contents  of  the  net- 
work's comprehensive  progress  report  on 
the  past  year's  achievements.  The  report 
included  claims  of:  CBS-TV  already  over- 
taken in  program  popularity;  billings  gains 
almost  twice  those  run  up  by  CBS-TV; 
clearances  better  and  longer  lineups  being 
ordered  by  advertisers;  1958-59  schedule 
"basically"  sold  out  despite  the  early  soft- 
ness in  the  television  market. 

More  than  200  video  affiliates  were  on 
hand  for  the  network's  presentation,  which 
used  both  live  and  film  techniques  as  the 
12th  annual  NBC-TV  convention  opened 
in  New  York  Thursday.  The  radio  affiliates 
had  heard  the  NBC  Radio  network  presenta- 
tion the  day  before  (see  page  64)  and 
further  meetings  of  both  radio  and  tv 
groups  were  held  Thursday  afternoon  and 
Friday  morning.  Some  75  radio-tv  editors 
from  across  the  U.  S.  also  were  NBC's 
guests  for  the  week  and  participated  in 
many  of  the  affiliate  proceedings  (see  fol- 
lowing pages). 

Walter  Damm,  retired  head  of  WTMJ- 
TV  Milwaukee,  presided  as  chairman  of 
the  NBC-TV  Affiliates  board  of  delegates, 
but  promptly  turned  the  Thursday  morning 
session  over  to  NBC  Station  Relations  Vice 
President  Harry  Bannister  and  other  net- 
work officials. 

NBC  President  Robert  E.  Kintner,  chief 
presiding  officer  for  the  presentation,  re- 
viewed NBC-TV  programming  and  chal- 
lenged critics  who  have  contended  that  tele- 
vision programming  is  in  a  rut.  On  all 
three  networks,  he  said,  more  creative  effort 
is  going  into  television  than  ever  before. 

While  Don  Durgin,  vice  president  and  na- 
tional sales  manager,  carried  the  main 
burden  of  the  overall  presentation,  top 
representatives  of  the  programming,  sales, 
news,  sports  and  public  affairs  departments 
were  called  upon  to  deal  with  their  jurisdic- 
tions in  detail.  Climaxing  the  21/2-hour  pro- 
duction was  an  address  by  Board  Chairman 
Robert  W.  Sarnoff  (see  page  66). 

Brig.  Gen.  David  Sarnoff,  board  chair- 
man of  NBC's  parent  RCA,  received  an 
ovation  when  his  presence  in  the  audience 
was  called  to  the  attention  of  the  affiliates. 

Mr.  Durgin  devoted  much  of  his  time 
to  "the  great  audience  shift  of  1957-58," 
citing  Nielsen  figures  as  showing  that  NBC 
ratings  rose  and  those  of  CBS  fell  to  a 
point  where  there  was  no  "discernible  dif- 
ference" in  some  categories  and  that  NBC 
pulled  ahead  in  others.  The  nighttime 
change  alone,  he  said,  "reflects  a  shift  from 
one  network  to  the  other  of  an  average  of 


over  5  million  viewers  per  minute,  the 
greatest  audience  shift  ever  witnessed  in  net- 
work television." 

The  specials,  as  well  as  last  year's  over- 
hauling of  nighttime  programming  general- 
ly, also  contributed  to  the  audience  swing, 
Mr.  Durgin  asserted.  He  pointed  out  that 
where  the  average  Nielsen  rating  for  all 
evening  programs  last  season  was  20.6  the 
average  NBC  special  had  a  25.9  rating. 

He  said  NBC's  programming  had  been 
good  for  the  affiliates  as  well  as  the  net- 
work, using  ARB  figures  to  show  that  in 
29  markets  where  all  three  networks  oper- 
ate, the  NBC  affiliate  in  all  but  three  im- 
proved their  shares  of  evening  audience 
by  up  to  10-20%.  The  same  study  showed 
CBS  improvement  in  only  four  of  the  29 
markets. 

In  morning  time,  Mr.  Durgin  reported, 
CBS  led  by  more  than  2  to  1  in  1956, 
but  "by  mid- 1958  NBC  had  more  than 
doubled  its  average  audience — a  rating  in- 
crease of  117%,  while  the  CBS  competi- 
tion during  this  same  period  declined  by 
21%."  He  also  noted,  as  announced  earlier, 
that  by  the  end  of  the  past  summer  NBC's 
daytime  schedule  averaged  better  than  70% 
sold  out  and  "by  early  fall  a  total  of  some 
$64  million  gross  advertising  orders  have 
already  been  placed  for  the  1958-59  sea- 
son." 

Station  clearances  for  NBC  programs  im- 
proved considerably,  Mr.  Durgin  reported. 
In  1957  the  NBC  average  was  about  125 
stations  and  in  the  past  season  it  was  about 
135,  compared  to  140-145  for  CBS  both 
years,  he  said,  adding: 

"I  am  pleased  to  say  that  for  the  1958- 


59  season  our  ordered  nighttime  lineup 
average  153  stations  vs.  139  for  a  year 
ago — a  10%  increase.  In  daytime  last  sea- 
son our  average  ordered  lineup  was  80 
stations.  This  season  the  average  order  is 
for  124  stations — an  increase  of  over  50%. 

"We  have  the  station  orders  this  season 
to  pass  CBS;  it  is  up  to  you  gentlemen  from 
the  stations  as  to  whether  or  not  we  do. 
On  clearance  depends  not  only  billings 
but  more  important  national  ratings  for  us 
and  local  standing  in  the  market  for  you." 

Striking  out  at  new-season  ratings  ads 
placed  by  ABC-TV  (see  story  page  68), 
Mr.  Durgin  said  it  is  still  "too  early  to 
tell"  but  that  "on  the  basis  of  early  returns, 
NBC  starts  the  new  season  as  the  No.  1 
network  according  to  Trendex." 

On  the  question  of  live  vs.  film  program- 
ming he  said  24  regularly  scheduled  night- 
time half-hours  are  on  film  and  21  are 
live.  In  a  typical  week,  daytime  and  night- 
time, he  said  NBC  carries  108  half-hours 
live  to  26  half-hours  on  film. 

To  frequently  aired  charges  that  networks 
have  yielded  program  control,  he  cited  the 
numerous  sources  of  programming — but  em- 
phasized that  the  network  retains  final  con- 
trol— and  pointed  up  the  large  number  of 
creative  people  concerned  with  developing 
programs  and  program  ideas  for  NBC. 

He  reported  that  50  top  advertisers  par- 
ticipated in  color  programming  on  NBC  last 
year  and  said  there  will  be  more  NBC  color 
this  season  than  ever  before — more  than  600 
hours  in  all. 

Robert  F.  Lewine,  vice  president  for  tv 
network  programs,  told  the  audience  that 
NBC  telecasts  13  hours  daily — the  equiva- 
lent of  more  than  3,100  feature  pictures  a 
year,  or  seven  years  of  output  by  major 
Hollywood  studios. 

He  said  NBC  necessarily  works  a  year  in 
advance  on  programming,  that  it  screens 
thousands  of  scripts  and  ideas  and  views 
100  pilot  films  in  its  search  for  a  handful 


Page  62    •    October  27,  1958 


Broadcasting 


It's  Easy 
To  Pick 
A  Winner  ^ 
In  Memphis 


Channel  3  Is  First  By  All  Surveys 


WREC-TV's  superior  local  programming 
and  news  coverage  is  combined  with  a 
basic  CBS  Television  affiliation  to  make 
certain  that:  "In  Memphis  there's  more  to 
see  on  Channel  3."  Full  power  and  high- 
est antenna  deliver  complete  coverage  of 
the  great  Mid-South  market.  It's  the  right 
combination  for  your  advertising  message. 
See  your  Katz  man  for  availabilities. 


Here  are  the  latest  Memphis  surveys  showing  leads  in 
competitively  rated  quarter  hours,  sign-on  to 
sign-off,  Sunday  thru  Saturday: 

A.  R.  B.  Pulse  Nielsen 

May  '58        May  '58       Feb.-Apr.  '58 
(Metro  Area) (Metro  Area)  (Station  Area) 


WREC-TV  201 

Sta.  B  122 
Sta.  C  53 


240 

93 
47 


195 

74 
107 


WREC-TV 

Channel   3  Memphis 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


October  27,  1958    •    Page  63 


NETWORKS  CONTINUED 


NBC  RADIO  UNWRAPS  'IMAGE'  SERIES 

•  Weekday  series  to  pre-empt  'Nightline/  affiliates  told 

•  Network  notes  upped  network  sales,  plans  for  local  boosts 


of  regularly  scheduled  programs. 

NBC's  policy,  he  said,  is  "never  be  satis- 
fied with  what  you  have  on  the  air"  and 
"make  the  next  season  better  than  the  last," 
and  he  told  the  affiliates  that  he  was  con- 
fident this  would  be  accomplished. 

Walter  Scott,  vice  president  for  tv  net- 
work sales,  said  the  "economic  coffee  break" 
earlier  this  year  was  "real,  real  tough"  but 
that  actually  the  recession  merely  delayed 
the  placing  of  network  orders. 

"We'll  deliver  to  you  an  essentially  sold- 
out  schedule,"  he  assured  the  affiliates. 

Mr.  Scott  also  noted  that  NBC  already 
has  "important  fourth-quarter  orders"  from 
three  advertisers  in  a  field  which  seemed 
especially  hard  hit  by  the  recession.  He  listed 
the  three  as  Bulova,  U.  S.  Time  and  Elgin 
watches. 

NBC's  news  operation  and  the  develop- 
ment of  this  department  by  Vice  President 
William  R.  McAndrew  were  praised  both  by 
Mr.  Kintner,  who  said  that  as  an  ex-news- 
paperman he  considered  NBC  news  cov- 
erage the  best  in  the  business,  and  by  news- 
man Chet  Huntley,  who  noted  that  he  had 
also  worked  for  CBS  and  ABC  but  regarded 
NBC's  news  organization  as  the  most  capa- 
ble in  broadcasting. 

Mr.  Huntley  said  the  "upsurge"  in  NBC 
News  was  not  accidental,  that  it  was  built 
to  endure  and  "this  is  only  the  beginning." 
The  news  department's  requests  for  time  pe- 
riods and  budget  have  not  once  been  re- 
fused, he  asserted.  He  said  Mr.  McAndrew 
was  determined  to  build  a  team  and  have  no 
"star  system"  and  that  he  had  never  known 
an  NBC  newsman  to  withhold  a  story  for 
his  own  broadcast  although,  he  asserted,  this 
is  "standard  procedure"  in  some  other  or- 
ganizations. 

Lindsey  Nelson,  substituting  for  Sports 
Director  Thomas  S.  Gallery,  who  was  ill, 
said  NBC-TV  not  only  is  No.  1  sports  net- 
work but  has  a  new  concept  to  strengthen 
that  position.  The  concept:  a  year-round 
sports  package  which  will  include — in  addi- 
tion to  the  present  NCAA  football,  post- 
season games,  pro  championship  football 
and  the  reguar  Gillette  Cavalcade  of  Sports 
package — a  college  basketball  game  of  the 
week  pro  basketball,  the  U.  S.  Open  Golf 
Tournament,  U.  S.  tennis  championships, 
horseracing,  etc. 

Advertisers  are  buying  into  this  package 
"like  nothing  before,"  Mr.  Nelson  reported. 

NBC  public  affairs  activities  were  de- 
scribed by  Edward  Stanley,  director  of  this 
field,  who  put  special  emphasis  on  work  in 
and  with  educational  television.  He  reported 
that  NBC-TV  thus  far  has  delivered  167 
half-hour  programs  to  educational  tv  sta- 
tions and  that  the  number  will  reach  200 
by  the  end  of  the  year.  He  stressed  NBC- 
TV's  Continental  Classroom  course,  offer- 
ing college  credits  in  atomic-age  physics,  and 
the  impact  it  had  had  in  the  country's 
schools  and  colleges. 

Mr.  Stanley  urged  affiliates  to  establish 
and  maintain  good  relations  with  the  col- 
leges and  universities  in  their  respective 
communities.  The  work  which  NBC  has 
done  in  public  affairs,  he  said,  demon- 
strates that  the  tv  network  is  a  "natural 
resource." 


A  major  new  program  series,  reports  of 
stepped-up  network  sales  and  increased  pay- 
ments to  affiliates,  pleas  for  better  clear- 
ances and  further  plans  to  ease  the  way  for 
affiliates  to  make  more  local  sales  dominated 
NBC  Radio's  presentation  to  its  affiliated 
stations  at  their  annual  meeting  in  New 
York  last  Wednesday. 

Approximately  150  affiliates  also  heard 
NBC  President  Robert  E.  Kintner  give  as- 
surance that  it  is  a  "definite  policy"  of  NBC 
to  make  the  radio  network  bigger  and  bet- 
ter and  to  give  it  all  the  resources  it  needs, 
"comparable  with  television."  They  also 
were  told  by  Station  Relations  Vice  Presi- 
dent Harry  Bannister  that  while  the  sales 
picture  is  better  there  is  still  room  for  im- 
provement, which  is  just  a  fancy  way  of 
saying  "we're  still  losing  money  on  the 
radio  network." 

In  the  main  presentation  Matthew  J.  Cul- 
ligan,  executive  vice  president  in  charge  of 
the  radio  network,  said  the  new  program- 
ming, to  be  called  "The  NBC  Image  Series," 
will  consist  of  "audio  documentaries,"  each 
of  which  may  take  up  to  a  month  of  night- 
time strip  programming  to  complete.  The 
first,  set  for  January,  is  Image:  Russia,  and 
Mr.  Culligan  said  it  was  expected  to  take 
30  to  40  hours  of  on-air  programming  ex- 
tending over  more  than  four  weeks.  The 
"Image"  series  will  run  Mondays  through 
Thursdays,  pre-empting  Nightline.  Features 
including  Pocketbook  News,  Family  Living 
'58,  and  Pauline  Frederick  at  the  UN  will 
be  integrated  into  the  various  "Image"  pro- 
grams. 

Mr.  Culligan  said  he  was  confident 
"Image"  would  rival  Monitor  and  Nightline 


WALTER  DAMM,  who  retired  recently  as 
head  of  WTMJ-AM-TV  Milwaukee,  pre- 
sided as  chairman  of  the  NBC-TV  af- 
filiates board  of  delegates  for  the  last  time 
last  week.  It  marked  the  end  of  a  quarter- 
century  of  Mr.  Damm's  active  participa- 
tion in  affiliate  affairs. 


in  audience  appeal  but  that  he  doubted  it 
would  equal  those  shows  in  interest  to  ad- 
vertisers— at  the  network  level.  On  the  local 
level,  under  the  network's  so-called  "no 
waste"  policy,  he  saw  the  series  as  a  stim- 
ulant to  sales. 

The  radio  network  chief  assured  the 
affiliates  that  NBC  now  leads  all  radio 
networks  in  terms  of  sponsored  hours.  He 
noted  that  figures  for  Mutual  are  not  avail- 
able but  said  that  among  the  three  others 
NBC  in  October  had  almost  half  of  all 
sponsored  hours — 48.1%  as  compared  to 
33.4%  for  CBS  Radio  and  18.5%  for  ABC 
Radio. 

The  affiliates  also  were  told  that  NBC 
Radio  had  led  CBS  Radio  in  sponsored 
hours  almost  consistently  in  each  quarter 
since  the  first  one  in  1957.  (CBS  Radio  has 
consistently  dismissed  such  estimates,  point- 
ing out  that  NBC  sells  in  six-  and  ten-second 
lengths  while  CBS  does  not  and  asking  how 
such  diverse  computations  could  be  compar- 
able.) 

As  last  year,  Mr.  Culligan  appealed  for 
better  clearances  but  at  the  same  time  noted 
that  clearances  have  improved  sufficiently 
in  the  past  year  so  that  the  network  now  is 
definitely  able  to  guarantee  to  advertisers 
from  75-85%  of  the  total  network  lineup 
of  stations. 

"But  please  remember  that  we  are  still 
a  little  shy  of  delivering  our  advertisers 
this  85%  clearance,"  he  asserted,  pointing 
out  that  on  an  overall  basis  clearances  have 
gone  from  74%  in  July  1957  to  75%  in 
October  1958  and  80%  now.  Best  clearance 
is  on  Monitor — 83%,  while  the  10  a.m.  to 
noon  Monday  through  Friday  block  is  up 
to  82%. 

In  appealing  for  further  improvement  in 
clearances,  Mr.  Culligan  reminded  the 
group  that  NBC  had  cautioned  a  year  ago 
that  it  could  not  comply  with  affiliates'  re- 
quests for  increased  prices  "until  we  could 
deliver  higher  circulation  through  improved 
clearances."  He  said  that  now,  "although 
we  still  need  improvement  in  some  areas, 
the  overall  picture  is  improving." 

Tying  clearances  to  circulation,  circula- 
tion to  more  sales  and  higher  prices,  and 
increased  volume  to  greater  compensation 
for  affiliates,  he  reported  that  payments  to 
stations  in  1957  were  75%  above  those  in 
1956  and  that  1958  to  date  is  running  94% 
ahead  of  last  year.  "Looking  at  it  another 
way,"  he  said,  "each  of  you  knows,  from 
examination  of  your  monthly  check,  that 
you  have  about  tripled  your  income  from 
the  network  in  1958  over  the  year  1956,  if 
you  have  cleared  a  reasonable  level  of  pro- 
gramming." 

Mr.  Culligan  offered  a  demonstration  of 
NBC's  "Memory  Vision"  concept,  using 
sounds  to  create  appropriate  moods  and 
hence  add  impact  to  sales  messages  and  ra- 
dio communication,  and  also  cited  work  on 
"Engineered  Circulation,"  a  concept  to  pro- 
mote consumer  use  of  a  product  after  it  has 


Page  64    •     October  27,  1958 


Broadcasting 


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To  cover  the  Arkansas-Oklahoma  border  market  you  need 
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Broadcasting 


October  27,  1958    •    Page  65 


NETWORKS  CONTINUED 


ALPHABETICAL  ORDER  FOR  'MONITOR' 


Results  of  a  research  study  released  by 
NBC  Radio  show  that  familiarity  with 
services  of  Universal  C.I.T.  Credit  Corp., 
New  York,  more  than  doubled  among 
listeners  to  NBC  Radio's  Monitor  after 
the  company  completed  a  campaign  on 
the  weekend  service. 

T.  E.  Coffin,  director  of  the  NBC 
Research  Dept.,  provided  a  summary 
of  the  study  during  a  meeting  of  the 
NBC  Radio  affiliates  in  New  York  last 
Wednesday  (Oct.  22),  citing  it  as  an  ex- 
ample of  the  impact  of  a  campaign  on 
NBC  Radio. 

Universal  C.I.T.,  an  independent  auto 
financing  company,  purchased  69  an- 
nouncements a  weekend  on  Monitor  on 
four  different  weekends  earlier  this  year. 
The  campaign  was  created  by  Fuller  & 
Smith  &  Ross,  New  York. 

To  determine  the  effectiveness  of  this 
saturation  schedule,  NBC  Radio  asked 
O'Brien-Sherwood  Assoc.,  New  York,  to 
conduct  personal  interviews  with  557  car 
owners  in  1 1  medium-sized  east,  south- 


west and  midwest  cities.  The  interviews 
were  conducted  just  before  the  campaign 
started  and  after  it  finished. 

The  126%  gain  in  familiarity  with 
C.I.T.  reportedly  was  an  average  of  six 
different  measures  of  knowledge.  It  in- 
cluded "spontaneous  awareness"  of 
C.I.T.  and  the  number  of  listeners  who 
were  able  to  identify  the  company's  ad- 
vertising slogans  on  Monitor. 

The  study  also  shows,  Mr.  Coffin  said, 
that  there  was  a  63%  rise  in  "favorable 
attitudes"  toward  C.I.T.  among  Monitor 
listeners.  When  asked  to  rate  C.I.T.  in 
comparison  with  other  finance  com- 
panies, the  proportion  terming  it  "ex- 
cellent" rose  by  79%. 

Following  the  Monitor  campaign,  the 
survey  reveals,  there  was  an  increase  of 
21%  in  the  number  of  listeners  who 
said  they  would  consider  C.I.T.  for  fi- 
nancing the  purchase  of  a  new  car.  A 
report  on  the  complete  findings  is  avail- 
able through  NBC  Radio's  sales  depart- 
ment. 


been  bought.  As  long  as  a  box  stands  un- 
opened in  the  home,  he  said,  it  is  a  bar  to 
the  next  sale  of  that  product. 

He  also  outlined  new  program  plans 
apart  from  the  "Image"  series.  One  was 
"Analysis  Stardust,"  an  extension  of  the 
NBC  "Stardust"  programming  of  name 
talent.  This  would  use  "Stardust"  talent  in 
analyses  of  art,  culture,  style,  home  life  and 
other  areas  in  which  these  stars  have  special 
interest.  As  examples,  Dave  Garroway 
analyzed  for  the  affiliates  American  reaction 
to  Russia's  world  dominance  drive;  news- 
caster David  Brinkley  examined  Congress; 
Leo  Durocher,  sports,  and  Marlene  Diet- 
rich, human  relations. 

George  A.  Graham,  director  of  sales 
planning  for  the  network,  reported  on  NBC 
Radio's  activities  designed  to  promote  local 
sales  by  affiliates.  For  instance:  The  "Na- 
tional Local  Plan"  in  which  sales  to  net- 
work advertisers  are  promoted — via  closed- 
circuits  from  an  advertiser  to  his  dealers 
and  distributors,  and  by  other  means — to 
help  the  stations  sell  spots  to  the  network 
advertiser's  local  outlets. 

Mr.  Graham  said  more  than  172,000 
local  spots  have  been  sold  on  the  basis  of 
this  network-and-station  concept  in  the  last 
18  months,  and  Mr.  Culligan  observed  that 
if  a  station  hasn't  averaged  900  spots  in 
connection  with  this  approach  over  the  past 
18  months  then  "your  sales  manager  needs 
talking  to." 

Mr.  Graham  also  reviewed  NBC's  "Sum- 
mertime Is  Outdoor  Eating  Time"  campaign 
and  its  work  with  the  Grocery  Mfrs.  Assn. 
and  other  important  food  groups,  all  of 
which,  he  said,  have  made  it  easier  for  NBC 
affiliates  to  get  new  or  additional  business 
from  local  food  stores.  He  ticked  off  a 
number  of  stations  which  had  reported 
notable  success  in  lining  up  new  sponsors 
as  a  result  of  this  "theme  promotion"  by 
NBC — but  he  also  cautioned  the  stations 
that  "aggressive  follow-through"  is  neces- 
sary on  their  part. 

In  the  "National  Local  Plan"  he  singled 
out  the  Ruberoid  Co.  promotion  as  an  ex- 
ample of  what  this  concept  can  mean.  After 
Ruberoid  signed  for  a  network  campaign, 
he  reported,  the  sponsor  used  NBC  network 
and  station  facilities  to  present  a  closed-cir- 
cuit program  explaining  the  campaign  to 
local  dealers  and  users.  The  result:  more 
than  5,000  local  spots  sold  by  NBC  stations 
to  Ruberoid  outlets,  according  to  Mr. 
Graham. 

"In  nine  out  of  ten  station  cities,"  he  as- 
serted, "when  a  closed-circuit  meeting  was 
held,  related  local  campaigns  were  sold. 
This  is  overwhelming  evidence  as  to  how 
much  local  revenue  potential  there  is  for 
you  when  you  hold  these  closed-circuit 
meetings  and  aggressively  follow  them  up. 
.  .  .  Time  after  time,  stations  tell  us  that 
related  campaigns  are  sold  out  to  retailers, 
right  in  the  studios,  just  minutes  after  the 
conclusion  of  the  special  closed  circuit. 
Ruberoid's  attitude  is  best  summed  up  by 
the  fact  that  they  came  back  to  us  again  last 
spring  with  a  national-local  campaign,  and 
now  we  fully  expect  a  third." 

Mr.  Graham  said  there  is  "no  more  elo- 
quent testimony  to  the  value  of  such  promo- 


tions than  the  fact  that  .  .  .  CBS  Radio  net- 
work has  just  organized  a  merchandising 
department  for  the  first  time  in  their  history. 
But  meanwhile  we  have  two  years  lead 
time  and  believe  me,  we  are  going  to  stay 
more  than  two  years  ahead." 

Dr.  Thomas  E.  Coffin,  NBC  research 
director,  spelled  out  details  of  a  research 
study  showing  that  Universal  C.I.T.  Credit 
Corp.  averaged  a  95%  gain  in  knowledge, 
favorable  opinion  and  preference  among 
Monitor  listeners  after  a  four-weekend 
campaign  on  Monitor  last  spring,  while 
among  nonlisteners  C.I.T.  gained  nothing 
and  in  some  instances  lost  ground  in  its 
campaign,  (see  above). 

The  presentation  closed  after  a  brief  talk 
by  President  Kintner,  who  also  presented 
Board  Chairman  Robert  Sarnoff  and  David 
Adams,  executive  vice  president,  corporate 
relations. 

SARNOFF  CAUTIONS 
NBC-TV  AFFILIATES 

•  Resist  outside  pressures 

•  Future  depends  on  network 

NBC  Board  Chairman  Robert  Sarnoff 
last  week  called  on  affiliates  to  work  with 
the  network  and  "jointly  withstand"  stresses 
from  divergent  interests  which  tend  to  pull 
them  in  opposite  directions.  The  future  of 
tv  may  depend  on  just  how  well  they  with- 
stand the  pressures,  Mr.  Sarnoff  told  the 
affiliates  at  their  annual  meeting  in  New 
York  (see  pages  62,  64). 

The  network-affiliate  relationship,  he  said, 
hinges  on  the  networks'  ability  to  continue 
as  "the  balancing  force  and  the  creative 
hub"  of  television,  and  "rests  on  the  power- 
ful structure  of  mutual  interest." 

While  recounting  past  illustrations  of 
affiliates  working  with  the  network — in 
traveling  to  Washington  to  support  the  net- 


work-station relationships'  integrity  "when 
it  was  under  fire  in  the  Barrow  hearings" — 
Mr.  Sarnoff  cautioned  that  the  "joint  asset" 
could  slowly  erode  through  "misunderstand- 
ing or  .  .  .  failure  to  recognize  the  narrow 
margin  between  network  success  and  fail- 
ure." 

"If  that  happens,"  Mr.  Sarnoff  warned, 
"the  affiliates  themselves  could  bring  about 
the  very  result  which  they  have  pleaded  so 
eloquently  with  the  government  to  avoid." 

The  pressures  depicted  by  Mr.  Sarnoff: 
three-network  competition  and  its  effect 
in  both  network  and  spot;  multiplication  and 
diversification  of  program  sources;  slowness 
in  network  sales  and  final  programming 
decisions  because  of  a  buyers'  market; 
rising  costs  with  accompanying  leveling  off 
of  station  profits  and  decline  in  total  net- 
work profit  margins;  new  interests  entering 
the  station  field  who  "may  be  tempted  to 
judge  individual  transactions  on  the  tran- 
sient basis  of  immediate  financial  effect, 
without  first  weighing  the  ultimate  effect 
on  the  overall  network-affiliate  relation- 
ship." 

Mr.  Sarnoff  explored  the  "dilemmas  and 
frustrations  of  networking" — in  which  the 
networks  receive  charges  of  monopoly  but 
yet  actually  are  a  business  "whose  hall- 
mark is  no-quarter  competition";  a  public 
official  suggests  more  network  programming 
to  improve  the  quality  of  radio  stations 
while  other  officials  "seem  dedicated  to 
reducing  the  amount  of  network  program- 
ming carried  by  television  stations." 

In  a  look  at  other  tv  areas,  Mr.  Sarnoff 
saw: 

•  Program  sources — A  "basic  stability" 
has  come  from  outside  packagers  who  have 
grown  or  consolidated,  "plus  others  from 
the  motion  picture  industry,  from  syndica-  1 
tion  and  from  the  talent  agency  field,  [who] 
have  become  firmly  anchored  as  program 
originators." 

•  Movies — "Only    a    soothsayer  would 


Page  66    •    October  27,  1958 


Broadcasting 


Our  road-ral'ying  friends  are  more  surprised  to  see  the  wrangler  than  vice-versa. 
They  seldom  see  horses  these  days,  except  those  owned  by  rodeo  riders  and  a 
few  working  cowhands.     The  West  has  changed. 


We sterne r s 9  Secret  Revealed 


We  may  be  gunned  down  for  this,  but  it's 
time  you  knew.  Few  people  around  here 
ride  horses  anymore.  Horses  are  too  slow. 
Distances  are  too  great. 

For  example,  many  salesmen  for  Ama- 
rillo's  370  wholesale  firms  drive  200-300 
miles  a  day  to  make  regular  calls  on  close- 
to-home  customers.  High  school  football 
fans  willingly  motor  120  miles  to  see  Fri- 
day night  games.  To  attend  a  party  60  miles 
from  home  isn't  unusual. 

The  vastness  of  the  Plains  puts  every- 
body on  wheels.  We  have  more  cars.  We 
drive  more.  While  national  sales  of  things 
automotive  average  $768  per  family, 
KGNC-TV  viewers  buy  $1085  worth. 


Lest  you  think  all  this  means  it's  a  long 
way  between  waterholes,  note  well.  More 
than  a  half -million  people  live  in  our  serv- 
ice area.  Amarillo  is  their  trade  center,  of 
course.  But  they  also  buy  in  271  other 
cities,  towns,  villages  and  wide-places-in- 
roads. And  KGNC-TV  covers  them  all. 

For  a  generous  sample  of  change  from 
the  New  West,  add  to  your  list 

KGNC-TV 

NBC  Television  Amarillo,  Texas 

Channel  4 

Full  power  coverage  in  4  states 
Represented  by  the  Katz  Agency 


Broadcasting 


October  27,  1958  • 


NETWORKS  CONTINUED 


hazard  a  forecast  on  whether  the  features 
will  soon  wane  in  appeal  through  play  and 
replay,  bringing  an  end  to  this  chapter  in 
television's  history;  or  whether  they  will  con- 
tinue as  a  television  staple." 

•  Color — Expanding  steadily  and  rapidly 
from  full  support  of  "only  one  network 
and  one  manufacturer,"  soon  the  market 
will  be  big  enough  to  enlist  other  manu- 
facturer support,  he  said. 

•  Videotape — "We  stand  on  another 
frontier  opened  by  new  technology,"  revolu- 
tionizing station  and  network  operations. 

•  Organizational  changes  in  the  network 
— "We  have  fashioned  a  network  organiza- 
tion that  I  consider  the  most  competent 
anywhere,"  with  "skilled  and  energetic" 
executives  at  its  operational  head,  and 
geared  for  "the  rough  competition  of  today 
and  for  the  rougher  competition  of  the 
future." 

ABC-TV  Rating  Claim 
Starts  Three-Way  War 

A  rhubarb  broke  out  last  week  over  fall- 
season  program  rating  ads  placed  by  ABC- 
TV.  In  the  process,  ABC,  NBC  and  Trendex 
found  themselves  firing  and  fired  at. 

As  recounted  to  assembled  NBC-TV 
affiliates  (see  page  62)  by  Don  Durgin,  ex- 
ABC  executive  and  now  vice  president  and 
national  sales  manager  of  NBC-TV,  it  all 
started  when  ABC-TV  took  out  ads  promot- 
ing Trendex  figures  showing  that  for  the 
week  of  Oct.  1-7  the  rating  of  ABC-TV's 
sponsored  evening  programs  was  up  35% 
over  1957,  giving  it  a  17.2  behind  CBS- 
TV's  20.7  but  ahead  of  NBC's  16.8. 

NBC  cried  "foul,"  and  so  did  Trendex. 
NBC  contended  these  ratings  were  for  a 
week  when  most  of  its  new  fall  scheduled 
had  not  yet  been  introduced,  and  that 
furthermore  ABC  should  have  shown  the 
ratings  of  all  programs,  not  just  those  with 
sponsors.  Both  NBC  and  Trendex  wondered 
why  ABC,  in  counting  up  commercial  time, 
had  excluded  the  sponsored  Billy  Graham 
religious  program  from  its  own  total  (Mr. 
Durgin  said  it  was  because  "it  was  too 
low-rated").  Trendex  had  a  separate  beef 
about  the  ABC  ad's  identifying  the  other 
networks  rather  than  showing  ^  them  as 
"Network  A"  and  "Network  B." 

Trendex  Executive  Vice  President  Robert 
B  Rogers  wrote  NBC  last  Wednesday  (Oct. 
22)  saying  that  ABC  had  given  assurances 
that  it  would  stop  identifying  the  competing 
networks  and  that  ABC  authorities  omitted 
the  Billy  Graham  rating  from  their  count 
because  "they  do  not  consider  this  a  com- 
mercial program." 

NBC  meanwhile  had  Trendex  do  a  survey 
for  Oct.  8-14,  by  which  time  all  but  one  of 
its  shows  was  on  the  air.  On  an  all-evening 
program  base,  which  Mr.  Durgin  pointed 
out  is  the  Trendex  reported  base,  this  showed 
NBC  first  with  18.4,  CBS  second  with  17.3 
and  ABC  third  with  13.5.  Mr.  Durgin  also 
pointed  out  that  on  an  all-program  basis 
even  the  Oct.  1-7  study  would  have  shown 
ABC  in  third  place.  He  also  re-figured 
ABC's  Oct.  1-7  rating  with  the  Billy  Graham 
show  included  and  said  this  way  ABC  came 
out  third  again  with  16.5  behind  16.8  for 
NBC  and  20.7  for  CBS. 
Page  68    •    October  27,  1958 


But  the  sparks  really  flew  when  ABC 
took  out  another  ad  last  Wednesday,  repeat- 
ing the  Oct.  1-7  ratings  for  sponsored  pro- 
grams (excluding  Billy  Graham),  using  the 
CBS  call  letters  but  referring  to  NBC  only 
as  "the  third  network,"  and  added  this  foot- 
note; "Important:  These  figures  are  from 
the  latest  (and  only)  official  Trendex  re- 
ports available  to  the  television  industry 
.  .  .  and  not  from  a  special  study  prepared 
for  any  specific  network."  The  footnote  also 
pointed  out  that  the  ratings  were  for  spon- 
sored evening  programs  "excluding  news 
and  religious  programming." 

In  his  letter  to  NBC,  Trendex's  Mr.  Rog- 
ers called  attention  to  the  new  ad.  He  said: 

"I  would  like  to  point  out  that  every  spe- 
cial survey  we  conduct  is  just  as  'official' 
and  just  as  unbiased  as  the  survey  we  con- 
duct during  the  first  through  the  seventh  of 
each  month.  The  sample  size  is  identical, 
the  distribution  of  the  sample  is  identical 
and,  therefore,  the  results  may  be  compared 
directly. 

"The  inference  that  the  figures  produced 
during  the  week  of  Oct.  8-14  for  NBC-TV 
are  not  comparable  to  those  produced  during 
Oct.  1-7  for  the  industry  is  inexcusable,  and 
we  certainly  intend  to  bring  this  to  the  at- 
tention of  ABC-TV  officials." 

ABC  authorities  meanwhile  gave  their 
side  of  the  ruckus  as  follows: 

They  decided  that,  since  the  Oct.  1-7 
Trendex  would  be  the  only  one  that  Tren- 
dex subscribers  generally  would  receive  in 
October,  they  would  use  it  in  their  adver- 
tising. They  cut  sustaining  programs  out  of 
the  compilations  because  they  wanted  to 
show  advertisers  what  other  advertisers  were 
getting  on  ABC-TV.  This,  they  said,  is 
standard  practice  which  has  been  followed 
by  NBC  as  well  as  ABC.  They  deleted  the 
Billy  Graham  rating  on  the  ground  that  this 
program  is  not  commercial  in  a  true  sense 
and  also  would  be  on  for  only  four  telecasts. 

Moreover,  they  charged,  NBC,  NBC-TV 
picked  Oct.  8-14  for  its  special  measurement 
because  NBC  knew  it  had  three  specials 
(Bob  Hope  Show,  Johnny  Belinda  and  Swiss 
Family  Robinson)  and  two  premieres  (Mil- 
ton Berle  and  Cimmaron  City)  scheduled  in 
that  period  to  help  boost  audience. 

In  the  meantime,  reports  circulated  that 
ABC  officials  had  threatened  to  cancel  Tren- 
dex if  word  of  the  Trendex  complaint  leaked 
out.  This  could  not  be  immediately  confirmed 
at  ABC,  and  Trendex'  Mr.  Roberts  would 
say  only  that  Trendex  had  received  no  of- 
ficial, written  notice  of  cancellation. 

Record  Attendance  Expected 
At  CBS  Affiliates  Convention 

An  all-time  high  in  registration  is  ex- 
pected for  the  fifth  annual  convention  of 
the  CBS-Radio  Affiliates  Assn.  to  be  held 
Wednesday  and  Thursday  (Oct.  29-30)  at 
the  Waldorf-Astoria  Hotel,  New  York. 

Charles  C.  Caley  of  WMBD  Peoria, 
chairman  of  the  affiliates  group  board,  and 
CBS  Radio  President  Arthur  Hull  Hayes, 
last  week  announced  that  the  advance 
registration  a  week  before  showed  that  116 
stations — more  than  80%  of  the  network's 
rate  card — would  attend.  Frank  Fogarty  of 
WOW  Omaha,  convention  committee  chair- 


man, said  the  number  is  running  ahead  of 
last  year.  Total  registration  a  year  ago  was 
119  stations,  or  82.4%  of  the  rate  card. 

General  managers  of  CBS-owned  radio 
stations  meet  with  CBS  Radio  executives  at 
the  Berkshire  Hotel,  New  York,  Oct.  27 
(Jules  Dundes,  CBS  Radio's  vice  president 
in  charge  of  station  administration,  pre- 
siding), and  will  meet  again  Oct.  28  along 
with  sales  managers  with  CBS  Radio  Spot 
Sales  at  the  Hotel  Pierre  and  on  Oct.  31  in 
closed  session. 

Spot  Sales  will  have  a  luncheon  featuring 
Mr.  Hayes  as  speaker,  while  Spot  Sales 
General  Manager  Gordon  F.  Hayes  will 
preside  over  a  day-long  session  on  sales,  re- 
search, programming,  promotion  and  adver- 
tising plans  for  the  coming  year. 

Gen.  Curtis  E.  Le  May,  vice  chief  of  staff, 
USAF,  is  slated  to  deliver  "an  off-the- 
record"  talk  at  a  luncheon  meeting  Oct.  29 
at  the  Waldorf-Astoria  Starlight  Roof. 

Seattle  Partner-Change  in  '59: 
KOMO-TV  to  ABC;  KING-TV  to  NBC 

ABC-TV  moved  quickly  for  an  affiliation 
agreement  in  Seattle,  announcing  last  week 
it  has  effected  a  pact  with  KOMO-TV,  the 
station  from  which  NBC-TV  switches  its 
primary  affiliation  in  a  year  from  December 
to  KING-TV  [Networks,  Oct.  20]. 

W.  W.  Warren,  KOMO-TV's  executive 
vice  president  and  general  manager,  and 
Alfred  R.  Beckman,  vice  president  of  ABC- 
TV  station  relations,  announced  the  signing 
which  makes  effective  a  secondary  affiliation 
immediately  and  primary  affiliation  on  Dec. 
10,  1959,  the  date  when  NBC-TV  switches 
its  primary  Seattle  affiliation  to  KING-TV. 

With  this  affiliation  swap  in  Seattle  made 
final,  ABC-TV  still  has  a  gap  to  fill  in 
Portland,  Ore.,  where  KGW-TV  becomes  a 
primary  NBC-TV  affiliate  May  1,  1959; 
while  ABC  Radio  has  affiliations  to  make 
in  Seattle  and  Portland  (both  tv  and  am 
stations  operated  by  King  Broadcasting  Co. 
in  the  two  markets  move  from  ABC-TV  to 
NBC-TV) . 


SIGNING  the  KOMO-TV-ABC  pact:  Oliver 
Treyz  (seated,  I),  ABC-TV  president;  W.  W. 
Warren  (r),  executive  vice  president  and 
general  manager  of  KOMO-TV,  and  Alfred 
R.  Beckman  (standing),  vice  president  in 
charge  of  station  relations,  ABC-TV. 

Broadcasting 


Sampson  sees  Red 


and  cashes  in  on  award-winning  local  news! 

Rhode  Island  Red  proudly  points  out  to  timebuyer  Sampson  B.  Sagamore  that 
only  W JAR-TV  has:  (1)  6  daily  newscasts  prepared  from  5  news  services 
plus  on  the  spot  coverage!  (2)  Highest  rated  newscasts  in  the  Providence 
market!  (3)  The  Peabody  Award  for  special  events  plus  awards  from  THE 
BILLBOARD  and  VARIETY! 


In  the  PROVIDENCE  MARKET 

WJAR-TV 

is  cock-of-the-walk 


in  news  coverage! 


! 


CHANNEL  10  •  PROVIDENCE,  R.L  •  NBC* ABC  •  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  INC 


Broadcasting 


October  27,  1958 


Page 


TRADE  ASSNS. 


LOOK  TO  YOUR  BRAND  IMAGE— 
FENIGER  AT  NAB  BOSTON  SESSION 

9  Stations  must  work  on  selling  selves,  agencyman  says 
•  Record  crowd  at  Boston;  final  regional  underway  today 


MR.  FENIGER 

ference    drew  226 


Madison  Avenue  isn't  getting  a  very  good 
brand  image  of  the  broadcasting  business. 
This  thought,  backed  by  some  tips  on 
what  broadcasters 
should  do  about  their 
promotion  and  pro- 
grams, was  given 
the  NAB  fall  con- 
ference held  Oct. 
20-21  in  Boston. 
The  speaker  was 
Jerome  R.  Feniger, 
programming  vice 
president  of  Cun- 
ningham &  Walsh, 
New  York. 

The  Boston  con- 
registered  delegates, 
highest  of  the  seven  conferences  in  the 
autumn  series  that  started  Sept.  18  in  Biloxi, 
Miss.  The  final  conference  opens  today 
(Oct.  27)  at  the  Statler  Hilton  Hotel,  Wash- 
ington, D.  C. 

Mr.  Feniger  reminded  the  Boston  dele- 
gates about  his  tips  to  radio  stations,  offered 
in  a  National  Radio  Month  talk  before  the 
Washington  Ad  Club  [Advertisers  &  Agen- 
cies, May  19].  Television,  a  newer  medium, 
must  improve  its  presentation  of  station 
and  market  information  to  agencies,  he 
said. 

"I  feel  there  is  a  place  in  any  tv  pro- 
gram schedule  for  imaginative,  locally 
produced,  live  programming,"  Mr.  Feniger 
said,  adding  that  videotape  may  lead  to 
more  local  live  shows  to  strengthen  sched- 
ules built  around  syndicated  half-hours, 
feature  films  and  network  programs.  He 
contended  a  five-minute  newscast,  with 
about  3V4  minutes  of  actual  news,  is  not 
adequate  to  cover  world,  national,  regional 
and  local  news  for  intelligent  audiences. 
On  the  other  hand  he  lauded  tv  and  radio 
stations  for  their  improved  on-the-scene 
local  reporting. 

"More  local  news  coverage  will  result  in 
better  ratings  and  better  ratings  will  result 
in  more  business,  and  more  business  will 
result  in  more  profit  at  the  end  of  the 
year,"  he  reminded. 

Broadcasters  should  tell  a  better  story  to 
Madison  Avenue,  and  should  "present  it 
through  the  broadcasting  trade  press, 
through  representatives  and  local  salesmen, 
through  personal  calls  on  key  accounts  and 
in  every  other  way  possible,"  Mr.  Feniger 
said  in  suggesting  his  ideas  of  what  stations 
should  do  to  improve  agency  opinion  of 
their  operations. 

"I  would  do  highly  effective  research  on 
the  audience  my  station  reaches,"  he  said. 
"This  audience  represents  my  greatest  as- 
set. It's  really  all  I  have  to  sell.  Once  I 
had  this  basic  research  information  I  would 
carefully  analyze  my  program  schedule  and 


determine  the  type  of  programming  that 
best  appeals  to  this  audience. 

"I  would  eliminate  those  shows  with 
limited  appeal  and  add  shows  with  more 
general  appeal.  However,  I  would  definitely 
not  sacrifice  my  responsibilities  to  run  my 
station  in  the  public  interest,  convenience 
and  necessity  in  the  broadcast  scope  of 
those  words. 

"After  a  reasonable  time  I  would  then 
research  the  effectiveness  of  this  program 
approach  to  my  audience.  With  the  results 
of  this  material  I  then  would  have  a  strong 
selling  case.  Once  I  had  this  information  I 
would  carefully  put  it  into  the  most  effec- 
tive possible  form  for  presentation  to  my 
local,  regional  and  national  advertisers  and 
their  agencies." 

Having  presented  this  story  to  agencies 
and  accounts,  he  said,  "I  would  devote 
every  effort  to  letting  my  advertisers'  an- 
nouncements and  programs  sell  and  sell 
hard.  I  would  not  triple  spot.  I  would  not 
overload  participating  programs  with  one- 
minute  announcements.  I  would  endeavor 
to  give  each  advertiser's  message  an  op- 
portunity to  gain  a  share  of  the  consumers' 
mind.  When  we  consider  that  the  average 
American  is  confronted  with  over  1,500 
advertising  impressions  per  day  you  can 
recognize  readily  the  importance  of  allow- 
ing each  and  every  message  on  your  sta- 
tion the  greatest  opportunity  for  penetra- 
tion." 

Mr.  Feniger  saw  "a  bright  future  for  the 
broadcasting  business,"  and  adding  this 
reminder,  "Never  before  in  the  history  of 
modern  advertising  have  clients  and  agen- 
cies analyzed  more  carefully  the  relative 
selling  ability  of  the  various  advertising 
media.  In  any  well-rounded  marketing  and 
advertising  plan  all  media  must  be  carefully 
considered.  However,  the  great  growth  of 
both  spot  and  network  radio  and  television 
over  the  past  10  years  attests  to  the  funda- 
mental selling  power  of  sound  alone,  or 
sight  plus  sound  plus  motion." 

If  broadcasters  "more  carefully  docu- 
ment the  effectiveness  of  the  medium,"  he 
said,  "they  cannot  help  but  improve  both 
the  quality  of  their  facility  and  the  profit- 
ability of  their  property."  Mr.  Feniger  said 
he  had  served  in  the  broadcasting  business 
as  a  buyer,  a  seller  and  a  station  employe. 

NAB  President  Harold  E.  Fellows  led 
NAB's  headquarters  staff  in  staging  a  series 
of  joint  radio-tv  management-administrative 
sessions  at  Boston.  Separate  radio  and  tv 
meetings  were  directed  by  John  F.  Meagher, 
NAB  radio  vice  president,  and  Thad  H. 
Brown  Jr.,  tv  vice  president. 

A  discussion  of  broadcast  editorializing 
was  led  by  Daniel  W.  Kops,  WAVZ  New 


Haven,  Conn.,  and  C.  Wrede  Petersmeyer, 
Corinthian  Broadcasting  Corp.,  members  of 
NAB's  committee  on  editorializing.  Mr. 
Petersmeyer  contended  the  FCC  was  still 
confused  about  broadcast  editorializing. 
He  suggested  that  a  survey  NAB  is  con- 
ducting at  the  eight  fall  conferences  will 
prove  helpful  to  the  Commission  and  pro- 
vide the  basis  for  an  NAB  editorializing 
guide.  He  felt  the  FCC  merely  gives  "lip 
service"  to  editorializing,  arguing  broad- 
casters must  have  "a  clear  picture"  of  what 
they  can  do. 

Mr.  Kops  described  his  active  editorializ- 
ing procedure  and  said  the  station  has  en- 
dorsed candidates  for  local  office.  Paul 
Adanti,  WHEN-TV  Syracuse,  N.  Y., 
wondered  if  there  were  enough  qualified 
people  on  station  staffs  to  do  a  professional 
editorializing  job.  Donald  A.  Thurston. 
WIKE  Newport,  Vt.,  replied  with  the  state- 
ment that  "a  lot  of  newspaper  editorial 
writers  aren't  qualified." 

Mr.  Petersmeyer  suggested  "broadcast- 
ing will  not  be  a  wholly  vital  medium  of 
communication  until  it  has  the  same  rights 
as  newspapers.  Their  holier  than  thou  posi- 
tion galls  me." 

A  showing  of  hands  showed  only  seven 
stations  that  editorialize  on  a  regular  basis. 

The  final  Fall  Conference  in  Washington 
will  follow  the  format  set  at  the  opening 
Biloxi  session.  The  advertising  speaker  at 
the  Tuesday  luncheon  in  Washington  will 
be  Felix  Coste,  vice  president  and  director 
of  marketing,  Coca-Cola  Co. 

Maj.  Gen.  Robert  Jefferson  Wood,  deputy 
chief  of  research  and  development  of  the 
Army,  will  address  the  Washington  banquet 
Oct.  27.  He  will  describe  missile  research 
and  military  implications  of  possible  future 
international  laws  governing  outer  space. 


KENTUCKY  Broadcasters  Assn.  elect- 
ed its  officers  at  an  Oct.  12-15  meet- 
ing in  Hopkinsville.  (L  to  r) :  Al 
Temple  of  WKCT  Bowling  Green, 
president;  Fran  eke  Fox  of  WHLN 
Harlan,  first  vice  president;  Don  Hor- 
ton  of  WVLK  Lexington,  second  vice 
president,  and  Dee  Huddleston  of 
WIEL  Elizabethtown,  secretary-treas- 
urer. Mr.  Huddleston  is  outgoing 
KBA  president.  New  executive  com- 
mitteemen are  W.  T.  Isaac,  WHIR 
Danville;  Jim  Caldwell,  WAVE  Louis- 
ville, and  Katherine  Peden,  WHOP 
Hopkinsville. 


Page  70 


October  27,  1958 


Broadcasting 


FULL  participation  in  the  FCC  25-890  mc 
proceedings  was  voted  last  week  by  the 
board  of  the  Assn.  of  Maximum  Service 
Telecasters.  Meeting  at  Washington,  D. 
C,  headquarters,  the  board  declared  it 
would  emphasize  the  "tremendous  stake" 
the  public  has  in  the  television  portion  of 
the  radio  spectrum. 

The  board  also  voted  to  offer  facilities 
and  funds  to  the  Television  Allocations 
Study  Organization  in  its  current  tv  di- 
rectional antenna  experiments  and  tests, 
with  particular  stress  on  testing  DA's 
both  before  and  after  installation.  The 
directors  also  heard  a  report  on  comple- 
tion of  the  AMST  uhf-vhf  propagation 
studies  in  Wilkes-Barre,  Pa.;  Baton 
Rouge,  La.;  Madison,  Wis.;  Columbia, 
S.  C;  Fresno,  Calif.;  Buffalo,  N.  Y.,  and 
Philadelphia,  Pa.  New  members  elected 
to  AMST  are  WDAF-TV  Kansas  City, 
Mo.,  and  KSPW-TV  Salinas,  Calif. 

Attending  the  meeting  were  the  follow- 


ing (1  to  r):  Seated,  Alex  Keese,  WFAA- 
TV  Dallas,  Tex.;  John  H.  De  Witt  Jr., 
WSM-TV  Nashville,  Tenn.;  Joseph  B.  Ep- 
person, WEWS  (TV)  Cleveland,  Ohio; 
Ernest  W.  Jennes,  Washington,  D.  C,  at- 
torney; Jack  Harris,  KPRC-TV  Houston, 
Tex.,  president  of  AMST;  Lester  W.  Lin- 
dow,  executive  director  of  AMST;  Don- 
ald D.  Davis,  KMBC-TV  Kansas  City, 
Mo.;  Ward  Quaal,  WGN-TV  Chicago, 
111.,  and  Roger  W.  Clipp,  WFIL-TV  Phil- 
adelphia, Pa. 

Standing,  John  S.  Hayes,  WTOP-TV 
Washington,  D.  C;  Carter  M.  Parham, 
WDEF-TV  Chattanooga,  Tenn.;  Law- 
rence H.  Rogers  II,  WSAZ-TV  Hunting- 
ton, W.  Va.;  John  Ellicott,  Washington 
attorney;  Harold  C.  Stuart,  KVOO-TV 
Tulsa,  Okla.;  John  Northrupp,  Corinthian 
Broadcasting;  Howard  T.  Head,  Wash- 
ington engineer,  and  Harold  Essex, 
WSJS-TV  Winston-Salem,  N.  C. 


IBA  Calls  for  Change 
In  FCC  Editorial  Rule 

The  answer  to  broadcasters'  editorial 
dilemma  is  the  adoption  of  a  common 
sense  editorializing  policy  by  the  FCC. 

Illinois  Broadcasters  Assn.  took  this  stand 
Oct.  21-22  at  its  Champaign  meeting,  pro- 
posing the  formation  of  an  industry  com- 
mittee to  confer  with  the  FCC,  members  of 
Congress  and  other  government  officials. 

What  irked  the  Illinois  group  most  was 
the  requirement  that  broadcasters  must 
affirmatively  seek  out  responsible  persons 
to  present  the  other  point  of  view.  After 
all,  IBA  contended,  the  broadcaster  assumes 
the  role  of  publisher  in  airing  editorials. 

Station  ownership,  responsible  to  the 
FCC,  must  be  responsible  for  editorial 
policy,  according  to  IBA.  The  requirement 
of  "a  reasonable  standard  of  fairness"  was 
considered  acceptable  but  the  duty  to  seek 
opposing  views  "makes  practically  impossi- 
ble an  editorial  policy  of  force  and  effect," 
according  to  a  unanimous  resolution. 

The  obligation  runs  into  a  number  of 
problems,  IBA  found.  These  include:  Lack 
of  organized  opposition  or  responsible  per- 
sons willing  to  oppose  the  broadcasters' 
editorial  viewpoint;  unfair  burden  on  broad- 
casters, putting  the  station  in  an  unrealistic 
position;  if  a  person  is  deemed  not  to  be  a 
responsible  person,  such  person  might  have 
grounds  for  court  action,  requiring  proof 
of  irresponsibility. 

All  this  makes  it  "impractical  and  unreal- 
istic for  a  broadcaster  to  entertain  and  pur- 
sue a  serious  editorial  policy  in  conformance 
to  present  Commission  rules,  lest  his  license 
and  livelihood  be  placed  in  jeopardy,"  IBA 
said. 

Practically  any  person  who  has  the  money 
can  buy  time  to  say  "most  anything  he 
desires  subject  to  legal  limits  and  FCC 
rules,"  IBA  added,  "yet  it  is  illogical  that 
the  broadcaster  himself  is  not  presently 
under  responsibility  to  go  seek  out  and  sell 
an  ad  to  someone  else  to  present  another 
point  of  view,  nor  can  he  present  such 
view  himself." 

According  to  IBA,  under  a  strict  legal 
interpretation  of  present  rules  "anybody 
but  the  broadcaster  can  have  his  opinion 
published." 

Currently  there  are  several  important 
issues  before  Illinois  voters  which  broad- 
casters should  be  free  to  explain  and  on 
which  to  take  a  position  without  fear  of 
FCC  or  the  federal  government,  IBA  ex- 
plained. These  issues  include  education, 
hospitalization,  welfare  and  judicial  reform. 

The  editorializing  question  has  been  dis- 
cussed at  panel  sessions  during  the  NAB 
Fall  Conferences  (see  Boston  conference, 
page  70).  NAB  is  conducting  a  detailed 
survey  to  determine  how  stations  editorial- 
ize. The  information  is  expected  to  provide 
a  basis  for  policy  guidance  and  will  be 
submitted  to  the  FCC. 

The  IBA  resolution  was  offered  by  Les- 
lie C.  Johnson,  WHBF-AM-TV  Rock  Is- 
land, 111.,  from  a  committee  headed  by  Joe 
Bonansinga,  WGEM-AM-TV  Quincy. 

IBA  met  at  the  Inman  Hotel  in  Cham- 
paign Oct.  21-22. 

IBA  also  elected  new  officers,  including 


R.  Karl  Baker,  WLDS  Jacksonville,  presi- 
dent, succeeding  Charles  R.  Cook,  WJPF 
Herrin;  Vernon  A.  Nolte,  WJBC  Blooming- 
ton,  vice  president;  M.  H.  Stuckwish, 
WSOY  Decatur,  (re-elected)  secretary- 
treasurer,  and  John  Dixon,  WROK  Rock- 
ford  as  director,  replacing  Adlai  C.  Fergu- 
son Jr.,  WPRS  Paris.  Mr.  Cook  automati- 
cally became  immediate  past  president  and 
board  member. 

The  association's  broadcast  education 
committee,  named  last  spring,  recommended 
use  of  radio-tv  interns  from  the  U.  of 
Illinois  for  the  summer  months  and  also 
ideas  from  stations  on  suggested  curriculum 
subjects  for  radio-tv  courses  at  the  U.  of 
Illinois  and  Southern  Illinois  U. 

Speakers  at  the  IBA  meeting  were  Robert 
T.  Mason,  WMBN  Marion,  Ohio,  and  Mr. 
Johnson,  on  All-Industry  Music  License 
Committee  Developments;  Mr.  Nolte  on  the 
annual  Voice  of  Democracy  contest  (he 
reported  substantial  progress  in  terms  of 
participation  by  Illinois  stations);  Howard 
Bell,  assistant  to  the  president  and  coordi- 
nator for  state  broadcasters'  associations, 
NAB  (reporting  on  freedom  of  informa- 
tion); Irwin  Cochrun,  director  of  business 
management,  U.  of  Illinois  (luncheon 
speaker);  Maj.  Paul  MacDonald,  deputy 
regional   director,   mobilization   region  4, 


Federal  Civil  Defense  Administration;  Paul 
Bouban,  public  relations  director,  FCDA; 
Tom  Vannier,  radio  relations  director,  Illi- 
nois Agricultural  Assn. 

Videotape  Must  Be  Harnessed, 
Young  Tells  Pennsylvania  AWRT 

A  cautious  view  of  videotape  was  ex- 
pressed over  the  weekend  by  a  leading  sta- 
tion representative.  Addressing  the  seventh 
annual  conference  of  American  Women  in 
Radio  &  Television  (Pennsylvania  chapter) 
in  Erie  Saturday  (Oct.  25),  Adam  J.  Young, 
president  of  Adam  Young  Inc.,  described 
VTR  as  "another  mechanical  monster"  that 
needs  harnessing.  Videotape,  said  Mr. 
Young,  "can  hurt  you  or  help  you  and  this 
may  depend  on  circumstances  and  on  you." 

This  is  how  Mr.  Young  suggests  VTR 
"might  hurt."  Metropolitan  stations  now  are 
syndicating  their  locally-produced  programs. 
More  of  this  type  of  programming  will  in 
time  displace  the  local  show.  "But,"  Mr. 
Young  added,  "I  am  not  suggesting  you  are 
all  going  out  of  business.  On  the  contrary, 
the  same  machine  used  on  a  local  level  by 
you,  can  be  your  greatest  defense  against 
the  possibility  of  any  encroachment."  Sug- 
gested Mr.  Young:  Upgrade  not  only  the 
program  quality  but  that  of  the  commercial, 
as  well. 


Broadcasting 


October  27,  1958    •    Page  71 


TRADE  ASSNS.  continued 


RTNDA  MEMBERSHIP 
UP  TO  550  AT  MEET 

•  Swezey  given  White  Award 

•  USSR's  CBS  ouster  protested 

"The  biggest  and  best  convention  in  our 
13-year  history"  was  the  consensus  of  of- 
ficers and  members  of  Radio-Tv  News  Di- 
rectors Assn.  as  final  registration  reached 
243 — with  attendance  well  over  300,  includ- 
ing wives  and  other  guests. 

The  association's  membership  rose  to  a 
high  of  550  during  the  Oct.  15-18  conclave 
at  Chicago's  Sheraton  Blackstone  Hotel. 

The  convention  ended  with  the  awards 
dinner  Oct.  18,  honoring  Robert  D.  Swezey, 
executive  vice  president  of  WDSU-AM-TV 
New  Orleans,  with  the  third  annual  Paul 
White  Memorial  Award  for  his  contribu- 
tions in  the  Canon  35  fight  [Closed  Circuit, 
Sept.  22].  RTNDA  recognized  17  radio-tv 
stations  in  the  annual  awards  competition 
conducted  by  the  radio-tv  department  of 
Northwestern  U.'s  Medill  School  of  Journal- 
ism [Trade  Assns.,  Oct.  20]. 

Mr.  Swezey,  who  departed  after  the  ban- 
quet for  Munich,  Germany,  to  participate  in 
Radio  Free  Europe  work,  is  chairman  of 
NAB's  Freedom  of  Information  Committee 
and  a  member  of  ABA. 

Mr.  Swezey  stated  that  the  broadcast  in- 
dustry "must  decide  whether  we  will  accept 
the  full  challenge  which  the  sheer  mechan- 
ical excellence  of  our  media  has  thrust  upon 
us,  or  whether  we  will  content  ourselves 
with  becoming  casual  entertainers." 

Today's  times  require  "strong,  calm 
voices  speaking  moral  good  sense,"  Mr.  Swe- 
zey stated.  "[Why  should]  the  best  vehicles 
of  public  information  ...  be  devoted  almost 
exclusively  to  the  distribution  of  goods  and 
.  .  .  escapism?  We,  who  should  be  at  the 
head  of  the  line  assuming  responsible  leader- 
ship .  .  .  are  still  lagging  far  to  the  rear.  If 
we  falter,  I  wonder  quite  seriously  whether 
the  pressure  of  the  times  will  not  bring  other 
people  or  other  systems  to  take  our  place." 

Featured  banquet  speaker  Oct.  18  was 
Brig.  Gen.  Homer  A.  Boushey,  deputy  direc- 
tor for  research  and  development,  U.  S. 
Army,  who  discussed  "The  Challenge  of 
Space."  He  predicted  the  first  military  space 
vehicle  probably  would  be  an  unmanned 
communications  satellite  which  could  be 
altered  to  provide  a  video  pickup  of  world- 
wide weather  information,  or  be  used  as  a 
navigational  guide. 

Aside  from  election  of  officers  for  1958- 
59,  including  Ralph  Renick,  WTVJ  (TV) 
Miami,  Fla.,  as  president,  succeeding  Jack 
Krueger,  WTMJ-AM-TV  Milwaukee,  Wis., 
RTNDA  chose  New  Orleans  and  Montreal, 
Quebec,  as  conventional  sites  for  1959  and 
1960,  respectively. 

The  news  directors  Oct.  18  adopted  res- 
olutions (1)  calling  for  a  formal  protest  to 
the  Soviet  Union  over  the  expulsion  of  CBS 
correspondent  Paul  Niven;  (2)  deploring 
"the  tendency  of  the  wire  services  to  lower 
the  standards  of  the  daily  file  to  the  demands 
of  the  'rip  and  read'  stations  ...  to  the 
detriment  of  broadcasters  striving  to  main- 
tain the  highest  standards  of  electronic 
journalism";  and  (3)  lauding  the  American 


Bar  Assn.'s  decision  to  re-evalute  Canon  35 
through  creation  of  a  special  committee  [At 
Deadline,  Oct.  20]. 

Resolutions  were  adopted  and  Medill 
awards  announced  Saturday  morning  during 
a  business  session,  followed  by  a  Canadian- 
flavored  luncheon,  with  Joseph  Sedgwick, 
the  Queen's  Counsel,  as  speaker.  An  after- 
noon workshop  section  was  devoted  to  elec- 
tion coverage,  with  legal  aspects  reviewed 
by  Vincent  T.  Wasilewski,  NAB  manager  of 
government  relations.  He  told  newsmen  that 
any  decision  to  overhaul  Sec.  315  of  the 
Communications  Act  would  have  to  be 
made  by  Congress  "because  FCC  is  pretty 
much  wedded  to  past  procedure."  Floor 
questioning  reflected  news  directors'  interest 
in  political  broadcasting.  Other  topics  were 
regional  and  small  station  coverage,  and 
work  of  election  bureaus  and  pools  in  Texas 
and  Washington  state. 

Friday  sessions  included  a  freedom  of 
information  report  and  a  debate  on  Canon  35 
by  Mr.  Swezey  and  Albert  E.  Jenner,  presi- 
dent of  the  American  College  of  Trial  Law- 
yers, and  a  luncheon  address  by  NAB  Presi- 
dent Harold  E.  Fellows  [At  Deadline, 
Oct.  20]. 

A  highlight  of  afternoon  meetings  was  a 
report  by  James  W.  Seiler,  director  of  Amer- 
ican Research  Bureau,  on  what  news  audi- 
ences mean  to  advertisers.  Mr.  Seiler  claimed 
size  of  the  audience  is  not  as  important  as 
the  attention  factor,  which  would  deter- 
mine whether  or  not  a  newscast  does  its 
job.  He  urged  newsmen  not  to  base  their 
decisions  on  merely  one  study  but  to  con- 
sider perhaps  three  or  four.  A  proper  sample 
is  the  most  important  factor  in  making  an 
audience  study  worthwhile,  he  claimed. 

A  videotape  demonstration  was  given 
by  Jack  Hauser,  sales  promotion  manager 
of  Ampex  Corp.,  in  studios  of  WGN-TV 
Chicago.  He  stressed  the  assets  of  immedi- 
acy and  quality  in  taping  news  and  reported 
that  165  VTR  units  are  presently  in  use,  with 
85  more  expected  by  next  Jan.  1.  Of  this 
total,  75  stations  are  utilizing  VTR  facilities, 
mostly  for  commercial  purposes,  he  re- 
ported. Ampex  currently  is  turning  out  one 
videotape  recording  unit  per  day. 

Network  presentations  were  made  by 
John  Secondari,  chief  of  ABC's  Washington 
bureau;  Don  Meaney,  national  tv  news  edi- 
tor, of  NBC,  and  John  Day,  news  director 
of  CBS. 


TO  STOP  BY  PRECINCT 

Federal  Trade  Commission  Chair- 
man John  W.  Gwynne  will  speak 
Wednesday  (Oct.  29)  on  "The  FTC 
Looks  at  Television  and  Radio  Com- 
mercials" at  the  "source"  of  decision- 
making in  commercials — New  York. 
Mr.  Gwynne  is  featured  speaker  at  a 
luncheon  roundtable  to  be  held  at  the 
Roosevelt  Hotel  by  the  Radio  &  Tel- 
evision Executives  Society.  In  ad- 
vance notices  sent  out  last  week  by 
RTES,  the  chairman  was  billed  as  an 
"outspoken  critic  of  congressional  in- 
vestigating committees." 


Tv  Broadcasters  Covet 
Audit  Bureau — Lantz 

The  broadcast  industry  has  been  "unable 
to  establish  an  audit  bureau  to  set  standards 
for  audience  measurement"  and  would  wel- 
come such  an  organization  for  television  "if 
such  were  possible,"  Walter  P.  Lantz,  board 
chairman  of  Audit  Bureau  of  Circulations 
said  Thursday. 

At  the  same  time  Mr.  Lantz,  advertising 
director  of  Shulton  Inc.,  told  the  ABC  44th 
annual  meeting  that  "print  media  must  stop 
following  the  sales  and  promotion  tactics 
of  other  media  and  must  sell  more  intelli- 
gently on  the  positive  and  indisputable  value 
of  accurate,  audited  circulation  facts." 

Many  publishers,  he  claimed,  have  tried 
through  surveys  to  prove  their  readers  "are 
as  great  in  numbers  as  popular  television 
and  radio  programs"  and  thus  have  "prosti- 
tuted themselves  to  the  false  lure  of  thin  air." 
He  noted  that  print  media  has  a  "unique 
selling  tool  in  ABC"  and  should  concentrate 
selling  efforts  on  that  distinction. 

Mr.  Lantz  was  one  of  several  Thursday 
speakers  including  Fairfax  M.  Cone,  chair- 
man of  the  executive  committee  of  Foote, 
Cone  &  Belding. 

Andrew  Heiskell,  publisher  of  Life  mag- 
azine, asserted  that  the  responsibility  for 
"leadership  necessary  for  our  survival"  rests 
not  with  broadcast  media  but  newspapers 
and  magazines.  So  many  groups  involved  in 
radio-tv — FCC,  networks,  agencies  and  ad- 
vertisers— "makes  it  unlikely  that  the  broad- 
cast media  will  be  anything  more  than  trans- 
mitters of  entertainment  the  next  ten  years." 

Networks'  preoccupation  for  buying  and 
selling  stations,  signing  sponsors  and  talent 
and  promotion  represent  "heavy  duties" 
which  "precludes  giving  more  than  casual 
thought  to  journalism,"  he  asserted.  On 
other  hand,  he  added,  newspapers  and  maga- 
zines think  of  news  as  history  and  not  as  a 
commodity  to  "surround  a  sponsor's  jingles." 
He  called  on  print  media  to  give  more 
thought  of  "achieving  editorial  excellence." 

The  ABC  annual  meeting  was  held  at 
Chicago's  Drake  Hotel  Oct.  23-24,  compris- 
ing a  morning  general  session  and  various 
divisional  meetings  for  advertiser,  agency, 
newspaper,  business  and  farm  publication, 
magazine  and  other  groups.  The  luncheon 
speaker  Thursday  was  Robert  F.  Kennedy, 
chief  counsel  for  the  Senate  Rackets  Com- 
mittee. 

The  text  of  Mr.  Cone's  talk  pertaining 
to  tv: 

"The  large  national  advertiser  finds  the 
huge  audiences  of  television  an  economical 
means  for  reaching  the  necessary  millions. 

"Most  often  this  large  advertiser  uses 
printed  advertising,  too. 

"However,  there  are  some  people  who 
use  only  broadcasting  and  there  are  others 
who  use  only  print. 

"The  latter,  and  these  are  the  great 
majority  of  advertisers,  simply  cannot  afford 
the  number  of  dollars  required  to  buy  im- 
portant television. 

"These  do  very  well  in  print. 

"The  question  that  has  not  been  answered 
is  whether  printed  advertising  run  on  tele- 
vision schedules  would  not  produce  results 


Page  72    •    October  27,  1958 


Broadcasting 


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It's  a  desk-top  book.  You'll  use  it  constantly 
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TV  Station  Coll  Letters 

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Frequencies 

Canadian  Broadcasting  Corp. 

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Networks  and  Rates 

Mexican-Caribbeon  Radio 

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Regulation,  Imposed  and  voluntary 

How  to  Apply  for  a  Broadcasting 

Radio  Code  of  the  N.A.B. 

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F.C.C.  Rules  Regulating  Radio 

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Top  50  Advertising  Agencies 

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WA 

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TRADE  ASSNS.  continued 


equal  to  those  from  television  relative  to 
total  audience  and  total  cost. 

"There  are  those  who  think  the  con- 
tinuous scheduling  of  television  advertising 
may  have  a  greater  effect  than  the  nature 
of  the  medium. 

"Television,  like  radio,  demands  weekly 
scheduling  in  the  case  of  most  nighttime 
programs  and  five-times-a-week  scheduling 
in  the  case  of  daytime  programs. 

"Printed  advertising  can  be  bought  and 
generally  is  bought  on  a  far  less  frequent 
schedule. 

"Some  testing  of  much  greater  frequency 
in  printed  advertising  currently  is  indicated." 

SMPTE  Names  Simmons 
At  Semiannual  Meeting 

Dr.  Norwood  L.  Simmons,  West  Coast 
Div.,  Motion  Picture  Film  Dept.,  Eastman 
Kodak  Co..  last  week  was  elected  president 
of  the  Society  of  Motion  Picture  and  Televi- 
sion Engineers.  SMPTE  held  its  84th  semi- 
annual convention  at  Detroit's  Sheraton- 
Cadillac  Hotel.  Dr.  Simmons,  former  gov- 
ernor, editorial  vice  president  and  executive 
vice  president  of  the  society,  succeeds  Bar- 
ton Kreuzer  of  RCA. 

Succeeding  Dr.  Simmons  as  executive  vice 
president  is  John  W.  Servies,  vice  president 
of  National  Theatre  Supply  Co.  Glenn  Mat- 
thews of  Eastman  Kodak  was  re-elected  edi- 
torial vice  president.  President  Reid  H.  Ray 
of  Reid  H.  Ray  Film  Industries,  St.  Paul, 
Minn.,  is  the  new  convention  vice  president. 
Wilton  R.  Holm  of  DuPont's  Photo  Products 
Div.  remains  in  the  post  of  secretary. 

Newly  elected  to  two-year  terms  on  the 
board  of  governors:  Gerald  G.  Graham,  di- 
rector of  technical  operations,  National  Film 
Board,  Montreal,  Quebec;  Robert  C.  Rein- 
eck,  chief  engineer,  CBS  News,  N.  Y.; 
Kenneth  M.  Mason,  manager.  Midwest  Div., 
Motion  Picture  Film  Dept.,  Eastman  Kodak 
Co.,  Chicago;  James  L.  Wassell.  market 
manager,  professional  equipment,  Bell  & 
Howell  Co.,  Chicago;  Ub  Iwerks,  director 
of  technical  research,  Walt  Disney  Produc- 
tions, Burbank,  Calif.,  and  Theodore  B. 
Grenier,  chief  engineer,  tv  and  radio,  ABC, 
Hollywood. 

The  society's  6,500  members  were  ad- 
dressed one  opening  day  by  Encyclopaedia 
Britannica  Films  President  Maurice  B. 
Mitchell.  He  called  for  provision  by  the 
schools  of  more  basics  in  the  sciences  and 
sociology  to  keep  pace  with  technological 
development. 

Among  the  other  speakers:  Ed  Dyke  of 
Page  Communications  Engineers,  Washing- 
ton; T.  Worswick,  British  Broadcasting 
Corp.;  Charles  P.  Ginsburg,  Ampex;  Axel 
Jensen,  Bell  Telephone  Labs;  Bowman  Scott 
and  P.  A.  M.  Curry,  Solartron  Electronic 
Group  Ltd.,  Surrey,  England;  Leon  E.  Dos- 
tert,  Georgetown  U.,  and  A.  F.  Parker- 
Rhodes  and  C.  Wordley  of  Cambridge. 
England. 

Electronics  May  Replace  Brain, 
Spaceman  Tells  Electronics  Meet 

The  world  will  become  "more  and  more 
influenced  by  electronic  technology"  as  it 


nears  the  real  space  age,  delegates  to  the 
National  Electronics  Conference  in  Chica- 
go were  told. 

That  view  was  expressed  by  Dr.  Simon 
Ramo,  president  of  Space  Technology  Labs 
(division  of  Ramo-Wooldridge  Corp.),  in  a 
talk  on  "Space  or  Electronics — Which  Will 
Dominate  the  Century?"  (Ramo-Wooldridge 
Corp.  has  overall  scientific  direction  of 
the  USAF  ballistic  missile  program.)  Dr. 
Ramo  spoke  at  the  Hotel  Sherman  Oct.  15. 
More  than  10,000  scientists,  engineers  and 
educators  attended  this  14th  annual  meet- 
ing, held  Oct.  13-15.  Sponsors  were  Ameri- 
can Institute  of  Electrical  Engineers,  Illinois 
Institute  of  Technology,  Institute  of  Radio 
Engineers,  Northwestern  U.  and  U.  of 
Illinois. 

"What  the  world  needs  most  today  is  a 
good  $5  electronic  brain,"  Dr.  Ramo  told 
delegates,  adding  man's  activity  the  next 
century  will  be  determined  largely  by  the 
replacement  and  extension  of  his  intelli- 
gence by  machine. 

Some  300  technical  papers  were  presented 
at  the  conference,  including  a  report  on 
work  being  done  by  Panel  Four  of  the  Tele- 
vision Allocations  Study  Organization. 
TASO's  tv  field  strength  measurement  and 
analysis  program  was  reviewed  by  Harry 
Fine  of  the  FCC,  and  Howard  T.  Head  of 
A.  D.  Ring  &  Assoc.  (consulting  engineers), 
both  Washington.  Dr.  William  H.  Pickering, 
California  Institute  of  Technology,  ap- 
peared on  an  Oct.  14  panel,  discussing 
satellite  instruments  used  to  transmit  in- 
formation back  to  earth. 

Highlights  among  exhibits  at  the  con- 
ference were  a  new  transistorized  mobile 
communications  center  displayed  by  the 
Air  Force  and  electronic  components  by 
the  Army. 

BPA  Adds  7  Members  in  Month, 
Shooting  for  300  by  Convention 

Broadcasters'  Promotion  Assn.  added 
seven  members  during  September  and  hopes 
to  attain  300  memberships  by  the  time  of 
its  third  annual  convention  in  St.  Louis 
next  month. 

Elliott  W.  Henry  Jr.,  ABC  Chicago  and 
BPA  president,  reported  70  stations  and  as- 
sociated companies  have  joined  the  organ- 
ization since  Jan.  1.  BPA  was  founded  in 
November  1956  and  now  claims  250  mem- 
bers. 

Nearly  100  advance  registrations  have 
been  received  thus  far  for  the  BPA  conven- 
tion-seminar at  St.  Louis'  Chase  Hotel  Nov. 
16-19,  Mr.  Henry  also  reported,  with  the 
agenda  near  completion  [Trade  Assns., 
Oct.  13]. 

September  additions  were  Walter  G. 
Paschall,  WSB-AM-TV  Atlanta,  Ga.;  Mike 
Shaffer,  WAVY-AM-TV  Portsmouth,  Va.; 
Evelyn  Winters,  KIDO  Boise,  Idaho; 
Charles  Sebastian  WTAQ  La  Grange  111.; 
Robert  W.  Bidlock,  WIBC  Indianapolis; 
Connie  Blackstead,  North  Dakota  Broad- 
casting Co.,  Fargo,  and  Thomas  F.  Mc- 
Collum  Jr.,  WXEX-TV  Petersburg-Rich- 
mond, Va. 


Mutual  Adv.  Agency  Network 
Re-elects  Faber,  Other  Incumbents 

The  Mutual  Advertising  Agency  Network 
re-elected  present  officers,  including  F.  H. 
Faber,  president,  at  its  fourth  quarterly 
business  meeting  and  workshop  session  in 
the  Bismarck  Hotel,  Chicago,  Oct.  10-11. 

Re-elected  for  1959  with  Mr.  Faber, 
head  of  Faber  Advertising  Agency,  Minne- 
apolis, were  Gladys  Lamb  of  Kelly  &  Lamb 
Adv.  Agency,  Columbus,  vice  president- 
treasurer;  Ken  Warren,  Warren  &  Litzen- 
berger  Adv.,  Davenport,  Iowa,  vice  presi- 
dent, and  James  C.  Taylor,  head  of  his  own 
agency  in  Ottumwa,  Iowa,  as  secretary. 

MAAN  also  announced  plans  for  1959 
meets,  starting  with  the  Plaza  Hotel  in  New 
York,  Jan.  16-17,  and  the  Bismarck  Hotel 
in  Chicago  April  10-11,  June  26-27  and 
Oct.  23-24. 

ETV  Signal  Techniques 
To  Be  Studied  by  EIA 

Methods  used  for  signal  distribution  in 
educational  television  service  will  be  stud- 
ied by  Electronic  Industries  Assn.  Ben  Ad- 
ler,  president  of  Adler  Electronics,  will  head 
the  project.  It  will  cover  signal  methods  with- 
in school  systems  under  a  project  started  by 
W.  J.  Morlock,  General  Electric  Co.,  chair- 
man of  the  EIA  equipment  task  force,  Ed- 
ucational Coordinating  Committee. 

Mr.  Morlock  said  the  study  "will  involve 
tv  distribution  problems  which  are  now  un- 
solved. It  is  expected  to  provide  the  basis 
for  a  series  of  recommendations  to  the  FCC 
covering  educational  transmissions.  The 
EIA  committee  is  preparing  a  booklet  de- 
signed to  aid  educators  in  evaluating  edu- 
cational tv  systems. 

Radio's  Need  of  New  'Package' 
Cited  by  Sweeney  at  Texas  Meet 

The  suggestion  that  radio  "redesign  and 
repackage"  itself  to  dramatize  the  medium's 
"newness"  was  offered  last  Thursday  (Oct. 
23)  of  Kevin  Sweeney,  president  of  the  I 
Radio  Advertising  Bureau,  in  a  talk  before 
the  Assn.  of  Broadcasting  Executives  of  I 
Texas  in  Dallas. 

Mr.  Sweeney  asserted  that  radio  salesmen 
have  a  new  product  both  in  network  and 
the  spot  field  and  claimed  that  the  product 
is  "substantially  improved."  He  recom- 
mended that  radio  be  given  a  new  "dress"  J 
and  a  new  type  of  selling  and  promotion  | 
campaign  and  added: 

"Half-seriously,  we  might  consider  [giv- 
ing] the  product  a  new  name  like  'super- 
visual  selling'  instead  of  'radio  advertising' 
[it]  might  dramatize  radio's  function  in  1960 
marketing." 

ANA  Urges  Educational  Assist 

The  Assn.  of  National  Advertisers  is  en- 
couraging its  members  to  donate  ANA's 
advertising  management  guidebook  series  to 
colleges  and  universities  of  their  choice  to 
assist  in  the  education  of  future  advertising 
managers.  ANA's  President,  Paul  B.  West, 


Page  74    •     October  27,  1958 


Broadcasting 


WDSUTV  ,givGS  you,  the.  pictum 

Sailing,  cruising,  fishing, 
golf — outdoor  activities  like 
these  will  go  on  right  through 
the  winter  in  America's 
most  different  city. 

This  means  that  marketing 
opportunities  are  different, 
too.  With  WDSU-TV's  years 
of  experience  as  a  guide, 
advertisers  can  take  full 
advantage  of  this  individual 
marketing  picture. 

Knowing  what  New  Orleanians 
like  has  enabled  WDSU-TV 
to  deliver  more  audience 
than  all  other  stations  combined 
— day  after  day,  night  after 
night,  month  after  month.  * 


*ARB— May  26-June  22,  1958 
Telepulse — August  1-8,  1958 
Nielsen — July-August,  1958 


MANUFACTURING 

ONE-CHANNEL  AM  STEREO  UNVEILED 

•  RCA  discloses  experimental  system  at  Princeton 

•  Also  reports  on  portable  tv  tape  in  home  project 


TRADE  ASSNS.  continued 

last  week  said  the  need  for  timely  and  com- 
prehensive data  on  advertising  "has  long 
been  recognized  by  educators  and  all  seg- 
ments of  the  advertising  industry."  Mem- 
bers have  been  sent  information  forms  en- 
abling them  to  specify  the  college  to  receive 
the  guidebooks,  while  agencies  and  media 
who  plan  to  take  part  can  obtain  the  forms 
from  ANA's  headquarters  in  New  York. 
Price  of  the  guidebooks  for  educational 
institutions  is  $97.50.  Some  advertising  of- 
ficials already  have  purchased  the  series  for 
colleges  and  schools,  ANA  noted. 

Minnesotans  Elect  Thayer 

Minnesota  broadcasters  elected  Jack 
Thayer  (general  manager,  WDGY  Minne- 
apolis), president  of  their  association  at 
its  Oct.  17  annual  meeting.  Bob  DeHaven 
of  KYSM  Mankato  is  MBA's  new  first  vice 
president;  Jim  Hambacker  of  KBUN  Be- 
midji  is  second  vice  president;  Sherm  Head- 
ley  of  WCCO-TV  Minneapolis  is  secretary- 
treasurer. 

NTA  Drops  NAB  Membership 

NAB  confirmed  reports  last  week  that 
National  Telefilm  Assoc.,  New  York,  has 
withdrawn  as  an  associate  member.  Though 
comment  was  not  available  from  NTA,  it 
was  recalled  that  some  film  companies  have 
been  piqued  by  a  NAB  action  at  this 
year's  convention  banning  service  exhibitors, 
including  film  organizations,  from  showing 
at  future  conventions  [NAB  Convention, 
May  5]. 

Missouri  AP  Group  Elects  Low 

Radio  newsmen  of  Missouri  AP  Broad- 
casters Oct.  12  elected  Dale  Low,  KNCM 
Moberly,  chairman,  succeeding  Lafe  Wil- 
liams, KFEQ  St.  Joseph,  at  their  annual 
meeting  in  Jefferson  City.  Walt  Bodine, 
WDAF  Kansas  City,  was  named  vice  chair- 
man. 

TRADE  ASSN.  SHORTS 

Broadcast  Pioneers  Club,  New  York  chap- 
ter, opened  fall-winter  season  with  an 
"Italian  Night"  dinner-meeting  on  Oct. 
22  at  Renato's  restaurant  in  Green- 
wich Village.  Ralph  N.  Weil,  WOV  New 
York  and  president  of  New  York  chapter, 
emceed  event. 

Southern  California  Broadcasters  Assn.  will 
hold  its  annual  all-male  Whingding  outing 
Nov.  6  at  Inglewood  Country  Club,  starting 
with  golf  tournament  at  noon.  Whingding 
chairman  is  Frank  Burke,  KPOP  Los  An- 
geles. Golf  chairman  is  Pat  McGuirk,  KNX 
Los  Angeles. 

Broadcaster  Promotion  Assn.  has  added 
seven  new  members  during  September  bring- 
ing rolls  to  250,  and  has  received  75  ad- 
vanced registrations  for  its  seminar  in  St. 
Louis  Nov.  17-19,  according  to  Elliott  W. 
Henry  Jr.,  press  information-promotion 
director  of  ABC  Chicago  and  BPA  presi- 
dent. 

Broadcasting 


An  experimental  system  of  stereophonic 
broadcasting  on  a  single  am  channel  using 
a  modified  conventional  am  transmitter — 
but  requiring  completely  new  receivers  in 
the  home  and  auto — was  unveiled  last 
Wednesday  (Oct.  22)  by  RCA  at  the  David 
Sarnoff  Research  Center  in  Princeton,  N.  J. 
Existing  am  radio  receivers  could  repro- 
duce the  stereocasts  without  the  stereo  ef- 
fect; hence  the  new  system  is  described  by 
RCA  as  "compatible." 

Hailed  as  "perhaps  the  longest  forward 
stride  in  the  standard  radio  broadcast  field 
in  nearly  30  years"  by  Dr.  James  Hillier, 
vice  president,  RCA  Labs,  the  "laboratory 
system  demonstrates  the  practicality  of 
stereophonic  am  broadcasting  and  reception 
with  a  single  receiver  and  single  transmitter 
operating  within  the  presently  assigned 
frequency  of  each  am  broadcast  station." 

An  application  to  the  FCC  for  an  ex- 
perimental license  to  field  test  the  am 
stereo  system  in  the  Princeton  area  is  to 
be  filed  momentarily,  it  was  learned. 

Dr.  Hillier  said  the  new  system  is  strictly 
at  the  developmental  stage,  but  noted  that 
"with  the  mounting  public  interest  in  stereo- 
phonic sound  reproduction  as  a  means  of 
achieving  the  highest  fidelity,  a  new  system 
that  provides  stereo  for  the  first  time  ex- 
clusively within  the  standard  am  radio 
broadcast  band  is  a  development  of  major 
significance." 

Stereo  in  fm  through  multiplexing  cur- 
rently is  a  hotly-contested  issue  before  the 
FCC,  different  multiplexing  systems  fighting 
for  recognition.  Stereo  has  been  considered 
a  potent  factor  in  arousing  public  interest 
in  fm  broadcasting  and  a  significant  pro- 
gram and  promotion  booster  to  help  fm 
broadcasters  move  farther  to  the  profit  side 
of  the  ledger.  Similarly,  stereo  has  put  new 
life  into  the  consumer  phonograph  and  high 
fidelity  field  this  year,  with  manufacturers 
and  recording  firms  offering  new  lines  of 
tape  and  record  players  and  stereo  albums 
and  tapes. 

The  RCA  am  stereo  system  uses  the  two 
symmetrical  sidebands  to  the  main  carrier 
frequency  to  provide  two  "channels"  needed 
for  stereo  material. 

Although  technical  details  were  not  re- 
lated fully,  it  was  learned  that  the  am  stereo 
program  could  achieve  no  higher  "fidelity" 
than  the  normal  am  broadcast  station,  or 
about  5,000  cycles  under  existing  environ- 
ment of  the  crowded  standard  radio  spec- 
trum. The  absolute  ideal  of  a  clear  channel 
signal  with  no  adjacent  channel  interference 
would  be  10,000  cycles,  it  was  said. 

The  am  stereo  signal  would  not  neces- 
sarily be  any  more  susceptible  to  adjacent 
channel  interference  than  the  present  am 
station,  RCA  engineering  officials  said,  but 
the  am  stereo  signal  possibly  would  be  more 
susceptible  to  man-made  and  natural  inter- 
ference. 

The  am  stereo  system  was  disclosed  to 
visiting  groups  of  NBC  affiliated  station 
managers  and  radio-tv  newspaper  and  maga- 


zine columnists.  The  newsmen  from 
throughout  the  U.S.  were  on  NBC's  annual 
publicity  junket,  this  year  to  inspect  New 
York  program  and  production  facilities. 

Also  demonstrated  to  the  group — and  in 
various  stages  of  development — were  many 
other  products  which  included: 

•  A  portable  television  tape  system  using 
a  seven-inch  reel  of  special  quarter-inch 
videotape  (playing  time:  five  minutes  at 
ten  feet  per  second;  double  program  track). 
About  the  size  of  a  high  quality  home  mag- 
netic sound  tape  system,  the  new  tv  tape 
unit  is  described  as  an  eventual  adjunct 
to  the  home  tv  set  and  having  portable  field 
pick-up  application  in  the  broadcast  and 
industrial  fields.  Because  of  picture  lag  due 
to  the  vidicon's  present  photoconductive 
material,  its  first  use  will  be  closed-circuit 
application.  It's  still  in  the  laboratory  stage. 

•  A  portable,  transistorized  color  tv  sys- 
tem using  new  one-half  inch  ("king-size 
cigarette  size")  vidicon  pickup  tubes.  The 
camera  weighs  20  lbs.;  monitor  and  control 
pack  (suitcase  size),  45  lbs.  The  system 
uses  75  w  against  a  4,000  w  drain  of  the 
conventional  studio  color  camera  chain. 
Laboratory  stage. 

•  A  battery-operated  portable  television 
receiver  using  transistors.  Self-contained  bat- 
teries run  the  14-inch  picture  tube  set  for 
12-14  hours  or  hook  it  into  the  auto  cigar 
lighter.  It  weighs  30  lbs.  A  personal  eight- 
inch  portable  also  was  shown.  "Pretty  well 
out  of  the  laboratory,"  now  in  hands  of 
the  Commercial  Product  Div.  of  RCA. 

Host  for  the  Princeton  demonstration  be- 
sides laboratory  officials  was  RCA  board 
chairman,  Brig.  Gen.  David  Sarnoff,  intro- 
duced by  NBC  board  chairman  Robert 
Sarnoff.  NBC  President  Robert  E.  Kintner 
and  other  network  officials  also  attended. 
Laboratory  officials  with  Dr.  Hillier  at  the 
demonstration  also  included  Dr.  Irving 
Wolff,  vice  president-research,  and  Hum- 
boldt W.  Leverenz,  assistant  director  of 
research. 

General  Sarnoff  said  an  editor  asked  him 
if  RCA  wasn't  concerned  about  having 
some  competitor  beat  it  to  the  patent  by 
displaying  details  of  research  achievements 
so  early.  Commenting,  "Of  course,  patent 
is  a  dirty  word  around  here,"  Gen.  Sarnoff 
continued  extemporaneously  in  a  more  seri- 
ous vein,  "It  is  RCA  policy  to  make  re- 
search and  development  work  public  as  soon 
as  possible."  He  said  it  shows  the  pathway 
of  art  and  industry  through  which  can  be 
estimated  certain  trends  for  the  future. 

"What  we  are  engaged  in  is  the  com- 
munication business.  The  communication  of 
messages  to  the  human  brain,"  he  said. 
"Who  is  to  say  how  the  brain  wants  to 
receive  the  messages  .  .  .  our  job  is  to 
make  all  of  the  avenues  available  ...  to 
provide  a  combination  of  some  or  all  of 
the  messages  which  inform,  educate  or 
entertain,  or  aid  national  defense.  .  .  . 

"I  have  no  fears  about  somebody  getting 

October  27,  1958    •    Page  77 


MANUFACTURING  continued 


out  there  first.  Our  industry  has  grown  up. 
There  are  opportunities  for  everyone — those 
who  are  second  and  third.  There  is  suffi- 
cient reward — or  ought  to  be — for  the 
pioneer." 

General  Sarnoff  compared  the  pioneer  of 
a  former  age,  who  seldom  beheld  the 
fruition  of  a  life's  labor,  with  the  electronic 
pioneer  today  who  is  able  to  witness  it. 

Dr.  Hillier  told  newsmen  it  would  re- 
quire "several  years"  of  field  testing  and 
FCC  rule-making  before  the  am  stereo  sys- 
tem could  be  put  into  practical  operation. 
He  cited  four  advantages  of  such  a  system: 

(1)  Stereophonic  music  and  other  pro- 
gram material  can  be  sent  from  a  single 
transmitter  operating  within  the  present  am 
frequency  of  a  broadcasting  station.  (2)  Ster- 
eophonic reception  is  accomplished  with  a 
single  receiver  feeding  into  matched  speak- 
ers that  can  be  brought  into  balance  with  a 
single  control.  (3)  Since  the  system  operates 
in  the  regular  am  broadcast  band,  it  can  be 
used  for  automobile  radios  "for  which  fm 
systems  are  not  practical."  (4)  The  stereo 
system  is  adapted  to  present  am  broadcast 
techniques,  so  that  it  could  be  introduced 
without  causing  obsolescence  of  present  con- 
ventional receivers. 

Dr.  Hillier  noted  that  a  stereo  system 
using  am  and  fm  together  "requires  the 
home  listener  to  use  two  different  types  of 
radio  which  are  usually  unmatched  and  dif- 
ficult to  tune  to  the  proper  relationship  for 
a  full  stereo  effect.  Moreover,  it  requires  the 
broadcaster  to  use  two  transmitters  and  two 


separate  broadcast  frequencies.  The  fm  sys- 
tem benefits  listeners  who  have  appropriate 
special  fm  equipment,  but  many  home  ra- 
dios and  all  automobile  radios  receive  only 
am  broadcasts." 

Although  listeners  would  have  to  buy  a 
completely  new  stereo  am  receiver — also 
still  in  the  developmental  stage — to  pick  up 
the  stereocasts,  RCA  spokesmen  said  those 
who  have  stereo  phonograph  equipment 
with  separate  speakers  would  be  able  to  use 
the  speakers  and  purchase  only  a  stereo  re- 
ceiver and  tuner. 

The  RCA  engineers  noted  existing  am 
radios,  as  a  practical  matter,  could  not  be 
converted  to  stereo  nor  could  some  form  of 
external  adapter  units  be  used. 

A  passing  observation  was  that  the  usual 
"corner  drugstore"  version  of  the  cheap  am 
table  radio — a  very  common  item  in  the 
U.  S.  household — doesn't  deliver  much  more 
than  3,500  cycles  of  frequency  response,  or 
"fidelity."  Although  the  stereo  system 
doesn't  go  much  above  that,  one  official  ad- 
mitted, the  stereo  effect  produces  an  "aware- 
ness" of  fidelity  greater  than  that  of  a 
"monophonic"  signal  which  has  the  same 
frequency  range. 

The  new  am  stereo  system  was  developed 
by  Dr.  H.  F.  Olson,  director  of  the  acous- 
tical and  electro-mechanical  research  lab- 
oratory, and  a  research  team  which  included 
R.  W.  George,  D.  S.  McCoy,  L.  E.  Barton, 
H.  G.  Allen  and  C.  W.  Hansell. 

The  experimental  tv  tape  player  shown 
represents  a  "major  advance"  over  the  orig- 


inal equipment  first  demonstrated  in  1956  on 
the  occasion  of  Gen  Sarnoff's  50th  anniver- 
sary in  radio.  Among  recent  developments 
incorporated  in  the  player  are  newly  devel- 
oped magnetic  heads  with  uniform  pickup 
characteristics  and  gains  in  signal-to-noise 
ratio  achieved  by  the  perfection  of  compon- 
ents to  carry  the  low  frequency  part  of  the 
picture  signal.  The  double-program  "track" 
on  the  quarter-inch  tape  also  is  an  innova- 
tion to  double  the  playing  time  of  the  reel. 
With  new  reel  and  hub  design  RCA  ex- 
pects to  extend  the  playing  time  up  to  a 
half-hour  from  the  present  five-minute  run. 

Each  program  "track"  actually  is  a  com- 
posite containing  four  recorded  tracks:  one 
for  synchronizing  signals,  a  second  for  pic- 
ture high  frequencies,  a  third  for  picture  low 
frequencies  and  a  fourth  for  audio.  Thus, 
there  are  eight  tracks  recorded  side  by  side 
on  the  quarter-inch  tape.  Although  the  seven- 
inch  reel  is  similar  to  that  used  in  audio 
recording  today,  the  tape  used  in  the  tv  play- 
er is  of  the  same  quality  and  precise  manu- 
facture as  the  professional  two-inch  video 
tape  now  in  use. 

The  ultimate  goal  is  a  videotape  reel,  re- 
corded with  tv  program,  which  RCA  can 
market  to  the  consumer  for  $5,  one  com- 
pany official  disclosed.  It  would  play  through 
a  tape  unit  attached  to  the  tv  set  in  the  liv- 
ing room,  just  like  the  audio  tape  reels  of 
music  now  being  marketed  by  RCA  for 
home  tape  "phonographs." 

Work  is  now  underway  on  a  recording 
attachment  to  be  added  to  the  player  to  per- 
mit it  to  function  as  a  portable  videotape 
recorder  as  well  as  player,  functioning  off 
the  tv  set  in  the  home  or  in  a  tv  broad- 
caster's mobile  field  unit.  Home  tv  photog- 
raphy, using  a  yet-to-come  cheap  home  vidi- 
con  camera  with  the  player-recorder  and  tv 
set,  is  another  sales  goal  for  the  future,  RCA 
said. 

RCA  engineering  officials  said  the  tape 
player,  operating  at  10  feet  per  second,  re- 
cords 20  kc  of  information  on  each  inch  of 
tape  and  passes  2  to  2.5  mc  of  information. 
The  picture  played  back  through  the  mono- 
chrome tv  set  presently  has  a  resolution  of 
200-250  lines,  they  said. 

Dr.  Olson's  research  team  on  the  tape 
player  project  includes  W.  D.  Houghton,  A. 
R.  Morgan,  J.  G.  Woodward,  George  Kasyk, 
R.  F.  Sanford  and  R.  E.  Morey. 

Dr.  Hillier  estimated  the  tape  player-re- 
corder will  take  "less  than  10  years  and  at 
least  2  years"  to  become  ready  for  com- 
mercial product  design  and  production. 

The  new  vidicon  color  tv  system  using 
half-inch  vidicon  pickup  tubes  was  shown 
along  with  the  larger  one-inch  vidicon  color 
system  now  in  color-circuit  use  at  Walter 
Reed  Hospital  in  Washington  and  elsewhere. 
The  smaller  system  is  intended  to  ultimately 
supplement  the  larger  system  with  "possible" 
applications  cited  as  field  pickup  for  color 
telecasting,  the  military  and  sales  promotion. 

Considerable  work  is  still  to  be  done  on 
the  cigarette-size  vidicon  pickup  tube  as 
well  as  the  system  itself,  since  some  of  the 
300  transistors  used  also  are  just  in  the 
developmental  stage.  The  picture  "lag"  prob- 
lem makes  it  unsuitable  at  the  present  for 
following  fast  motion,  but  RCA  officials 


WSYR-TV  Weekly  Circulation 
Tops  Competition  by 
39,170  Homes 

The  1958  Nielsen  study  shows  WSYR-TV  delivering  a  vastly 
greater  coverage  area  .  .  .  more  counties  where  circulation 
exceeds  50%  .  .  .  more  circulation  nighttime  and  daytime. 

•  ••67,350  More  Homes  ai 
(28,180  Homes)  of  WSYE-TV 

When  you  buy  WSYR-TV,  you  also  get  the  audience  of  its 
satellite  station,  WSYE-TV,  Elmira. 

And  finally,  if  ratinqs  fascinate  you:  the  June  ARB  report  for  Syra- 
cuse gives  WSYR-TV  52.9%  of  total  weekly  audience;  63.9%  from 
noon  to  6  P.M.  Mon.-Fri.;  54.6%  from  6  P.M.  to  10  P.M.  Mon.-Fri.; 
71.8%  from  sign-on  to  6  P.M.  Sundays. 

Get  the  Full  Story  /row  HARRINGTON,  RIGHTER  &  PARSONS 

WS  YR • T  V 


NBC 
Affiliate 


Channel  3    •    SYRACUSE,  N.  Y.   •    100  KW 

Pius  WSYE-TV  channel  18  ELMIRA,  N.  Y. 


Page  78    •    October  27,  1958 


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STATIONS  .  .  .  BOZO  IS  A  NATURAL  FOR  HIGHER  RATINGS  .  .  .  GREATER  RESULTS  FOR  SPOT  BUYERS 


Broadcasting 


October  27,  1958   •   Page  79 


THE 
GREEKS 
HAD  A  WORD 
FOR  IT. . . 

2II0TAH 


MERCURY 

SnOTAH 

SPEED 


 all  right,  all  right, 

we  know  his  Greek  name  is  Hermes,  but 
out  here  in  Ohio,  we  like  to  call  him  by 
his  plain  everyday  Latin  name  of 
Mercury. 

Now — in  very  olden  times,  when 
the  gods  hung  around  Mount  Olympus, 
doing  the  nectar  and  ambrosia  bit,  Mer- 
cury sped  around  the  place  on  his  winged 
feet,  acting  as  Messenger  for  Zeus,  and 
spreading  the  news  around  among  the 
gods.  The  gods  probably  were  very  fond 
of  Mercury,  because  without  him  to  tell 
them  what  was  going  on,  thev'd  have 
had  to  scrounge  around  and  get  the  news 
as  best  they  could. 

No  doubt  about  it,  Mercury  was 
the  fastest  kid  of  his  day,  but  in  this  elec- 
tronic century,  he'd  be  way  out  of  date. 
For  instance  (and  here  comes  the  com- 
mercial) he  couldn't  compete  todav  with 
WCKY's  Newsbeat.  Cincinnatians  know 
they  can  depend  on  WCKY's  Newsbeat 
to  bring  them  the  news  of  the  day,  and 
we  do  mean  fast!  Most  local  stories  are 
heard  FIRST  on  WCKY's  33  Newsbeats 
a  day.  All  Cincinnati  is  speedily  in- 
formed of  what  goes  on  locally  and 
nationally  in  concise,  up-to-the-minute 
newscasts  on  the  hour  and  half  hour. 
Cincinnati  relies  on  WCKY  for  news, 
because  Cincinnatians  know  that  WCKY 
brings  them  the  news  first! 

 If  you'd  like  to  know 

more  about  WCKY  and  how  it  can  sell 
your  product,  call  Tom  Welstead  at 
WCKY's  New  York  Office,  or  AM  Radio 
Sales,  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


MANUFACTURING 


CONTINUED 


were  optimistic  about  overcoming  this 
hurdle. 

In  the  field  the  suitcase  size  system  would 
function  from  auto  batteries.  Compact 
transistorized  synchronizing  generator  and 
a  colorplexer  unit  to  produce  an  NTSC 
color  signal  are  included.  The  tiny  system 
also  permits  the  use  of  standard  8  mm 
motion  picture  type  lenses  in  the  camera. 

The  new  vidicon  system  was  developed 
under  the  supervision  of  Dr.  V.  K.  Zwory- 
kin,  honorary  vice  president  of  RCA,  by 
a  technical  team  headed  by  L.  E.  Flory  and 
including  J.  M.  Morgan,  W.  S.  Pike  and 
L.  A.  Boyer.  The  half-inch  vidicon  pickup 
tube  was  developed  by  A.  D.  Cope  of  the 
RCA  Labs  technical  staff. 

Electronic  Research  Millions 
Provided  by  American  Industry 

American  industry  is  spending  large  sums 
for  electronic  research,  according  to  a 
survey  conducted  by  the  U.  S.  Bureau  of 
Labor  Statistics  for  the  National  Science 
Foundation. 

The  study  shows  $137  million  was  spent 
in  1956  by  American  industry  for  telecom- 
munications and  broadcasting  research  and 
development  effort.  The  total  amount  spent 
for  all  electronics  research  and  develop- 
ment was  $1,393  million.  The  1956  tele- 
communications and  broadcasting  expendi- 
ture was  up  51.4%  over  1953. 

MANUFACTURING  SHORTS 

International  Radio  &  Electronics  Corp., 

Elkhart,  Ind.,  reports  marketing  of  auto- 
matic tape  player  which  will  play  up  to  16 
hours  with  14"  reel  at  3%  ips  and  eight 
hours  at  IV2  ips.  Also  plays  stereo  automat- 
ically both  ways.  Includes  Crown-O-Matic 
Transport  with  four-track  heads  and  two 
output  amplifiers.  Price:  $617. 

Miratel  Inc.,  St.  Paul,  Minn.,  announces 
new  "Instrumentation  Series"  of  rack 
mounted  monitors.  Features  include  front 
panel  controls,  plug-in  construction,  8  mc 
video  bandwidth,  self-supported  kine.  Front 
panel  is  removable  without  having  to  remove 
monitor  chassis  or  tube.  Panel  space  re- 
quired for  14"  monitor  is  14  inches  and 
17"  requires  153A  inches.  Models  are.  avail- 
able in  8"  at  $221,  14"  at  $228  and  17" 
at  $234.  Miratel's  address  is  1080  Dionne 
St.,  St.  Paul,  Minn. 

RCA  semiconductor  and  materials  division 
is  expected  to  start  construction  soon  of  new 
90,000  sq.  ft.  extension  to  Somerville,  N.  J., 
plant,  according  to  Dr.  Alan  M.  Glover, 
v.p.  and  general  manager.  Extension,  said 
Dr.  Glover,  is  expected  to  be  completed  by 
April  1959. 

Mackenzie  Electronics  Inc.,  Inglewood, 
Calif.,  announces  Model  5CPB,  five  channel 
selective  program  repeater  designed  for  use 
in  radio,  tv,  film  and  sound  recording  fields. 
Main  feature  is  instantaneous  stop-start  "on 
cue"  playback  of  pre-recorded  spot  an- 
nouncements, music  bridges,  sound  effects, 
station  breaks  and  similar  material  which 
can  be  cued  in  at  push  of  button  by  d.j., 
sound  effects  or  control  engineer. 


MR.  STUBBLEFIELD 


PROFESSIONAL  SERVICES 

Management  Consulting  Firm 
Organized  by  Stubblefield 

William  T.  Stubblefield,  member  of  the 
broadcast  brokerage  firm  of  Hamilton,  Stub- 
blefield, Twining  &  Assoc.  since  the  group's 
formation  early  last  year  [Professional 
Services,  Feb.  18, 
1957],  last  week  an- 
nounced the  forma- 
tion of  his  own  man- 
agement consulting 
organization,  effec- 
tive Oct.  31.  Mr. 
Stubblefield  will 
service  his  station 
clients  from  his  head- 
quarters in  Washing- 
ton, D.  C.'s  Ring 
Bldg.  The  telephone 
is  Republic  7-7383. 
A  former  broadcaster  and  station  rela- 
tions director  of  NAB,  Mr.  Stubblefield 
joined  Hamilton,  Stubblefield,  Twining  & 
Assoc.  as  Washington  chief.  The  then  new 
brokerage  firm  was  an  outgrowth  of  the  dis- 
solution of  She  10-year-old  Blackburn- 
Hamilton  Co.  Mr.  Stubblefield  had  been  di- 
rector of  the  Blackburn-Hamilton  San  Fran- 
cisco office  with  W.  R.  Twining.  Mr.  Black- 
burn continued  in  the  brokerage  business 
with  his  own  organization.  At  present, 
Hamilton,  Stubblefield,  Twining  &  Assoc. 
has  offices  in  Chicago,  Washington,  Cleve- 
land, Dallas  and  San  Francisco. 

Fry  to  Crisler  as  Midwest  Mgr. 

Paul  R.  Fry,  president  of  Inland  Broad- 
casting Co.  Omaha,  Neb.,  is  joining  R. 
C.  Crisler  &  Co. 
(station  broker)  as 
midwest  manager. 
Inland  sold  KBON 
Omaha  last  month 
[Changing  Hands, 
Sept.  22]. 

With  headquar- 
ters in  Omaha  (P.  O. 
Box  1733  Benson 
Station),  Mr.  Fry 
will  cover  an  area 
extending  from  Can- 
ada to  the  Gulf  of 
Mexico.  He  is  a  director  of  Nebraska 
Broadcasters  Assn.  and  a  member  of  NAB's 
Radio  Standards  of  Practice  Committee. 

Sid  DuBroff  Assoc.  Formed 

Formation  of  Sid  DuBroff  Assoc.,  570 
Fifth  Ave.,  New  York,  to  specialize  in  mer- 
chandising and  sales  promotion  for  tele- 
vision, radio  and  advertising,  has  been  an- 
nounced by  Sid  DuBroff,  president  of  Prize 
Merchandising  Inc.,  New  York.  The  new 
firm  will  handle  merchandising  for  NBC- 
TV's  Haggis  Baggis  and  syndicated  tv  series 
Bingo- At-Home,  Lucky  Partners,  and  Spino. 
Mr.  DuBroff  formerly  was  managing  direc- 
tor of  Spotlight  Promotions. 

PROFESSIONAL  SERVICE  SHORT 

WSM-AM-TV  Nashville,  Tenn.,  appoints 
Phil  Dean  Assoc.,  N.  Y.,  to  handle  its  na- 
tional publicity. 

October  27,  1958    •    Page  81 


MR.  FRY 


STATIONS 

ANOTHER  STEP  TOWARD  EQUAL  ACCESS 

Radio  and  television  will  be  admitted  to  hot  Indiana  murder  trial 


There  will  be  no  restrictions  on  radio-tv 
when  the  much-publicized  Forrest  Teel 
murder  case  comes  up  in  an  Indiana  crimi- 
nal court  next  month. 

Indeed,  broadcasters  appear  to  have  won 
another  round  in  their  fight  to  cover  court- 
room proceedings  on  a  par  with  the  press — 
and  discovered  a  new  champion  in  Saul  I. 
Rabb,  judge  of  Div.  2  of  the  Marion  County 
(Ind.)  Criminal  Court.  He  said: 

"Canon  35  violates  the  inherent  right  of 
the  people  to  know  what  is  going  on  in 
their  courts." 

Judge  Rabb,  who  handles  over  1,200 
cases  annually,  laid  down  ground  rules  for 
the  forthcoming  trial  of  Mrs.  Connie 
Nicholas,  charged  with  the  murder  of  For- 
rest Teel,  executive  vice  president  of  the 
Eli  Lilly  Co.  The  Teel  killing  last  July  at- 
tracted national  attention.  The  case  comes 
up  in  late  November. 

Judge  Rabb's  views  were  contained  in  an 
interview  with  Bob  Hoover,  mobile  news 
chief  of  WIBC  Indianapolis. 

In  it  he  summarized  his  views  on  the 


American  Bar  Assn.'s  rule  prohibiting 
cameras  and  microphones  in  courts  of  law. 
Excerpts  of  the  interview  were  made  avail- 
able to  Broadcasting  last  week. 

The  trial  is  expected  to  attract  radio  and 
tv  newsmen  from  all  parts  of  the  country' 
— but  it  is  "no  different  from  any  other 
trial  of  its  kind,"  according  to  Judge  Rabb. 
"I  cannot  see  why  it  should  be  treated 
differently."  Visiting  and  local  newsmen 
are  expected  to  bring  cameras,  micro- 
phones, tape  recorders  and  other  assorted 
gear,  prepared  for  both  live  and  delayed 
radio-tv  coverage.  What  can  radio-tv  re- 
porters, especially  visiting  newsmen,  expect 
from  Judge  Rabb? 

"They  will  be  treated  just  as  local  news 
media  have  long  been  treated  in  my  court. 
There  will  be  nothing  denied  them  as  long 
as  they  do  not  attempt  to  interfere  with  the 
smooth  and  legal  operation  of  the  trial. 
How  well  they  succeed  is  up  to  them.  Here- 
tofore, I  have  experienced  the  most  pleasant 
relations  with  men  of  this  vocation  and  I 
hope  it  continues.  They  need  fear  no  inter- 


vention from  me  as  long  as  they  conduct 
themselves  as  the  gentlemen  I  know  them 
to  be  .  .  ." 

Judge  Rabb  feels  inherently  that  anyone 
coming  into  the  public  eye  through  the 
medium  of  the  courts  thus  forfeits  his  right 
to  privacy,  he  told  newsman  Hoover.  "He 
becomes  what  we  call  quasi,  which  trans- 
lated into  a  phrase  understandable  by  the 
layman,  means  that  he  has  become  a  half- 
way public  official.  By  that  I  mean  a  bor- 
derline public  official,  not  necessarily  an 
elected  or  appointed  one.  When  a  man  has 
placed  himself  in  such  a  position  then  I 
think  he  gives  up  his  right  to  privacy  when 
it  concerns  the  public." 

Judge  Rabb  told  Mr.  Hoover  he  has  per- 
mitted perhaps  10  or  12  cases  to  be  televised, 
broadcast,  photographed,  or  taped  during  his 
years  in  court  and  that  "news  media  are  al- 
ways welcome." 

Judge  Rabb  started  disregarding  Canon 
35  several  years  ago  at  a  widely-publicized 
trial  at  which  he  permitted  news  media 
to  circulate  freely,  which  was  considered 
news  itself. 

He  explained  his  position  thusly: 

"This  rule  about  not  taking  pictures  in 
court  is  a  canon  of  the  bar  association.  I 
think  that  if  they  would  go  into  it  now 
and  see  how  news  media  operate  without 
noise,  without  flash  lights  and  with  modern 
equipment  that  they  would  re-write  the 
regulation  and  permit  it  generally  just  like 
they  have  permitted  newspaper  reporters 
to  operate  for  years.  The  camera  and  the 
tape  recorder  are  the  pencil  of  radio  and 
tv. 

"Canon  35  should  be  interpreted  by  each 
judge  in  the  community  in  which  he  lives. 
Each  judge  knows  his  own  problems.  They 
can  act  accordingly.  I  have  never  been 
criticized  by  the  Supreme  Court  for  my 
feelings  toward  Canon  35  and  1,200  cases 
go  through  my  court  annually. 

"In  other  words  I  feel  that  since  the 
camera  and  tape  recorder  are  the  pens  of  tv 
and  radio  there  can  be  no  errors  made  in 
the  taking  down  of  testimony  or  of  any 
conversation  by  judge,  prosecutor,  defense 
lawyers,  witnesses  or  the  defendant.  When 
it  is  on  film  or  tape  it  is  a  permanent  record 
speaking  for  itself. 

"Let  me  say  this.  A  court  is  a  place  where 
justice  must  be  meted  out  fairly  and  square- 
ly. I  will  go  along  with  all  news  media  at 
all  times.  I  shall  expect  them  to  conduct 
themselves  as  gentlemen  and  to  go  along 
with  me. 

"I  will  not  tolerate  anything  which  I 
deem  not  to  the  good  of  the  defendant  who 
is  presumed  to  be  innocent  until  proven 
guilty  beyond  any  reasonable  doubt.  Na- 
turally I  can  get  tough  if  the  situation  de- 
mands but  I  know  that  I  will  never  have 
to  resort  to  this  because  the  record  of  the 
past  will  continue  to  be  the  record  of  the 
future  among  news  gatherers." 


'NEWS  MEDIA  ARE 

Judge  Saul  I.  Rabb,  who  will  preside 
at  the  trial  of  the  woman  accused  of 
killing  Forrest  Teel  in  Indianapolis,  is 
an  old  friend  of  newsmen.  Here's  a  re- 
port on  Judge  Rabb  as  given  to  Broad- 
casting last  week  by  Bob  Hoover,  WIBC 
newsman: 

Judge  Rabb  began  his  legal  career  in 
about  1940.  He  engaged  in  private  law 
practice  for  several  years  and  then  was 
appointed  a  deputy  Marion  County  pros- 
ecutor. One  of  his  outstanding  investiga- 
tions concerned  the  brutal  slaying  of 
Naomi  Ridings,  a  WAC  stationed  at  Ft. 
Benjamin  Harrison  near  Indianapolis 
during  World  War  II.  Her  body,  chopped 
to  ribbons  with  a  broken  whisky  bottle, 
was  found  in  a  room  in  the  Claypool 
Hotel.  The  mystery  never  was  solved 
although  Mr.  Rabb  and  a  number  of 
special  deputies  and  homicide  men  to- 
gether with  FBI  agents  worked  for 
weeks.  At  the  time,  Mr.  Rabb  shot 
straight  from  the  shoulder  with  the  news 
media.  Nothing  was  withheld  within 
reason. 

The  Indiana  state  legislature  created 
Criminal  Court  Div.  2  some  10  years 
ago  and  Mr.  Rabb  was  appointed  judge. 
Later  he  ran  twice  for  election  and  won. 
He  is  running  this  year  for  a  third  term. 

"In  all,"  he  continued  during  our  in- 
terview, "I  believe  that  I  have  allowed 
to  be  televised,  broadcast,  photographed, 
taped  and  what  have  you,  about  10  or  12 


lLWAYS  WELCOME' 

cases.  Of  course,  news  media  are  always 
welcome  and  they  flock  around  in  the 
less  prominent  trials  for  human  interest 
stories  and  pictures.  But  the  10  or  12 
I  speak  of  have  been  dillies  and  I  could 
see  no  reason  for  disallowing  [newsmen] 
the  right  to  function  as  long  as  they  kept 
within  the  bounds  of  propriety  and  did 
not  interfere  with  the  meting  out  of 
justice.  I've  never  had  a  squabble  with 
any  one  of  the  40  or  50  who  have  been 
my  guests." 


JUDGE  RABB 


Page  82    •    October  27,  1958 


Broadcasting 


I  always  look  forward 
to  Ad  Age..." 


says  GORDON  BEST 
President 
Gordon  Best  Company,  Inc. 


"I  look  forward  to  Monday  morning  as  the  time  to  get 
my  advertising  signals  straight  because,  if  there's 
any  business  that's  full  of  rumors— it's  advertising. 
I  start  the  day  with  Ad  Age.  First  I  look  at  the  front 
page  headlines,  then  'Last  Minute  News  Flashes.' 
By  this  time,  half  the  rumors  have  been  blown 
sky-high,  and  some  are  confirmed  in  detail.  I  get  this 
information  in  minutes— the  rest  I  absorb  at  home. 
I  always  look  forward  to  Ad  Age  as  an  informative 
starter  for  each  busy  week." 


Fifty-two  Mondays  a  year,  most  of  the  executives  of  importance 
to  you  count  on  Ad  Age  to  get  their  advertising  signals  straight. 
For  week  in,  week  out  Ad  Age  reports,  analyzes  and  clarifies 
the  news  and  trends  of  particular  interest  to  those  who  influence 
as  well  as  those  who  activate  the  selection  of  markets  and  media. 

At  Gordon  Best  Company,  Inc.,  for  example,  where  $7,300,000* 
of  its  1957  billings  were  placed  in  radio  and  television,  planning 
broadcast  schedules  is  a  vital  part  of  the  agency's  operation. 
Among  its  accounts  are  such  major  broadcast  advertisers  as 
Helene  Curtis  Industries,  Inc.;  Dumas  Milner  Corp.  (Pine-Sol, 
Perma  Starch,  etc. ) ;  and  The  Maybelline  Company. 

Every  week,  14  paid-subscription  copies  of  Ad  Age  keep  Gordon 
Best  executives  up  with  the  changes  and  developments  affecting 
them.  Further,  23  paid-subscription  copies  reach  advertising  and 
marketing  professionals  of  the  companies  mentioned. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its  tre- 
mendous penetration  of  advertising  with  a  weekly  paid  circu- 
lation currently  reaching  over  12,500  agency  people  alone,  its 
intense  readership  by  top  executives  in  national  advertising 
companies — and  you'll  recognize  in  Ad  Age  a  most  influential 
medium  for  swinging  broadcast  decisions  your  way. 

*  Broadcasting  Magazine  1957  Report. 


GORDON  BEST 

Mr.  Best  has  chalked  up  an  enviable  record 
of  over  40  years  in  the  agency  field— all  at  the 
same  company.  In  1917,  after  attending 
Northwestern  University,  he  joined  the 
McJunkin  Advertising  Company.  Starting  in 
production,  he  advanced  to  positions  in  media 
and  copy,  and  by  1929,  he  had  become  vice- 
president  in  charge  of  all  creative  departments. 
He  was  named  president  of  the  McJunkin 
company  in  1941.  Seven  years  later,  the 
agency's  name  was  changed  to  Gordon  Best 
Company,  Inc.  Like  its  president,  some  of  the 
firm's  accounts  also  have  "stayed  put"  success- 
fully for  more  than  four  decades. 

Identified  with  the  creation  of  many  well- 
known  advertising  themes— including  "Just  the 
Kiss  of  the  Hops"  for  Schlitz  beer,  Mr.  Best 
continues  to  head  his  agency's  creative  services 
and  planning  for  clients.  His  after-hours 
interests  include  painting  in  oils,  taking  color 
photographs  and  playing  the  organ. 


2  00    EAST    ILLINOIS    STREET    •    CHICAGO    11,  ILLINOIS 

480   LEXINGTON  AVENUE    •     NEW   YORK    17,   NEW  YORK 

T  Year  (52  issues)  $3 


Broadcasting 


October  27,  1958    •  Page 


BOSS  or  NO- 

we've  got  to 
make  him  say 
it  right!" 

No  doubt  about  it — when  the 
boss,  or  any  other  non-profes- 
sional, wants  to  make  a  public 
appearance  on  TV,  it's  best  to 
have  him  do  it  on  film! 

When  it's  on  film,  you're  in 
control.  Flubs  are  just  scissored 
out.  Mistakes  won't  get  through 
because  you  see  the  show  before 
you  show  it.  You're  in  control,  too, 
of  time  and  station  .  .  .  show  it 
any  time,  anywhere  you  can  get 
a  clearance. 

Use  black-and-white— or  color 
.  .  .  there's  an  Eastman  Film  for  f 


every  purpose. 


*  ror  colnplete  information  write  to: 
ySAoJiqn  Picture  Film  Department 
EASTMAN  KODAK  COMPANY 
Rochester  4,  N.Y. 

East  Coast  Division 

342  Madison  Ave.,  New  York  17,  N.Y. 

Midwest  Division 
1 30  East  Randolph  Drive,  Chicago  1 ,  III. 

West  Coast  Division 
6706  Santa  Monica  Blvd., 
Hollywood  38,  Calif. 

or 

W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of 
Eastman  Professional  Motion  Picture  Films, 
Fort  Lee,  N.J.;  Chicago,  III.; 
Hollywood,  Calif. 


STATIONS 


CONTINUED 


RADIO— THE  VIEWER'S  FRIEND 


WWDC  Washington  has  a  new  use 
:for  editorials:  to  encourage  honesty 
among  tv  repairmen  by  spotting  defec- 
tive sets  in  the  area,  calling  in  repairmen 
,and  then  broadcasting  their  misdeeds. 
^  WWDC  likens  its  technique  to  that 
used  by  radar  units  used  to  catch  speed- 
ers on  the  highway.  This  is  how  it  works: 

The  station  obtained  three  tv  sets  in 
good  working  order.  It  put  a  defective 
part  in  each,  then  placed  the  set  in  a 
private  residence.  The  legitimate  repair 
price — $5  for  the  house  call  plus  cost  of 
the  defective  component — was  known. 
Initially,  30  local  repair  firms  were 
called  in  on  the  three  sets  (the  sets  them- 
selves were  moved  periodically).  The 
results:  On  a  repair  which  should  have 
cost  $5.65,  the  bills  ranged  from  $5.65 
to  $15.71;  on  a  $7.40  repair,  the  range 
was  from  $6.22  to  $14.95;  on  a  $7.70 
repair,  from  $7.40  to  $16.22. 

At  this  point  the  campaign  entered 
Phase  Two.  WWDC  broadcast  editorials 
informing  its  audience  what  it  had 
learned — and  adding  that  the  station's 
sets  were  still  in  circulation,  and  that 
within  a  short  period  of  time  some  repair 
company  would  receive  an  order  for 
service.  The  obvious  intention:  repairmen 
going  out  on  service  calls  would  not 
know  whether  it  was  a  "doctored"  set 
or  an  ordinary  repair.  To  play  safe, 
WWDC  hoped,  they  would  give  all  sets 
honest  treatment. 


The  campaign  is  now  in  Phase  Three. 
Because  word  of  the  first  sets  had  spread 
fast  among  the  450  tv  repair  companies 
in  the  area,  new  sets  were  obtained  and 
put  into  new  locations,  and  a  second  list 
of  30  companies  is  being  called. 

These  are  the  principal  irregularities 
WWDC  has  uncovered  to  date:  (1)  over- 
pricing— one  firm  charged  $4.05  for  a 
65  cent  resistor;  (2)  replacing  good  tubes 
along  with  the  bad — the  same  firm  ran 
its  bill  up  to  $15.51  by  making  unneces- 
sary repairs;  (3)  taking  the  replaced 
tubes  from  the  home  rather  than  leav- 
ing them  with  the  set  owner;  (4)  manipu- 
lating the  set  to  indicate  other  defects — 
one  repairman  adjusted  the  ion  trap  on 
the  picture  tube  to  make  the  picture 
darker,  then  tried  to  sell  a  $7.95  "pic- 
ture tube  rejuvenator"  to  make  it  bright 
again;  (5)  advertising  house  calls  for  "no 
charge,  or  $1,  or  $1.25,  or  $1.50"  when 
in  reality  the  charges  would  run  between 
$3.50  and  $5  plus  parts. 

WWDC  itself  cancelled  all  tv  repair 
advertising  after  the  start  of  the  editorial 
campaign  and  will  continue  the  ban  until 
after  the  first  of  the  year  then  will  re- 
evaluate the  situation  in  light  of  findings. 

The  editorials  are  run  at  frequent  in- 
tervals during  the  broadcast  day  on 
WWDC  and  WWDC-FM.  They  are  pre- 
sented by  Ben  Strouse,  station  president; 
the  campaign  is  under  the  direction  of 
Joe  Phipps,  news  director. 


Kohn  Appointed  General  Manager 
As  WGMS  Revises  Its  Good  Music 

Raymond  F.  Kohn,  president  of  WFMZ 
(FM)  Allentown,  Pa.,  has  been  named 
general  manager  of 
WGMS  Washington. 
RKO  Teleradio  Pic- 
tures President 
Thomas  F.  O'Neil 
made  the  appoint- 
ment. WGMS  pre- 
mieres a  revised 
good  music  format 
on  Nov.  1. 

New  personnel 
added  by  Mr.  Kohn 
to  the  WGMS  staff: 
sales  manager,  Perry 
S.  Ury,  who  served  in  same  capacity  at 
WFMZ  and  WFMZ-TV;  chief  engineer, 
Rogers  B.  Holt,  formerly  with  WGTH-AM- 
TV  and  WPOP,  all  Hartford,  Conn.,  and 
director  of  public  relations,  Sol  Hurwitz, 
former  account  executive  with  House  & 
Gerstin  Adv.,  Washington. 

WONA  Commences  Operations 

Regular  programming  was  scheduled  to 
begin  on  WONA  Winona,  Miss.,  Saturday 
(Oct.  25).  The  outlet  is  owned  by  Southern 
Electronics  Co.  (Bob  McRaney,  formerly 
general  manager,  Mid  South  Network,  and 
Bob  Evans,  Mid  South's  present  general 
manager).  Southern  Electronics  also  owns 


MR.  KOHN 


WAMY  Amory,  Miss.  Mr.  McRaney  owns 
WROB  West  Point,  Miss.  Bob  Chisholm, 
formerly  owner-manager  of  WMBC  Macon, 
Miss.,  is  WONA's  station  manager;  Billy 
White  is  chief  engineer,  Les  Campbell  is 
chief  announcer.  The  daytimer  is  1  kw  on 
1570  kc.  Its  address:  107  Summit  St., 
Winona.  WONA  is  affiliated  with  Mutual, 
Mid  South  and  Keystone  networks. 

WTOL-TV  Hopes  for  '58  Kickoff 

Ch.  1 1  WTOL-TV  Toledo,  Ohio,  has  an- 
nounced that  it  expects  to  begin  transmitting 
test  signals  next  month  and  regular  program- 
ming in  December.  Frazier  Reams,  president 
of  companion  WTOL,  is  70%  owner  of 
WTOL-TV.  Permittee  is  The  Community 
Broadcasting  Co. 

WJIM  Stations  Give  Dividend 

Gross  Telecasting  Inc.  (WJIM-AM-FM- 
TV  Lansing,  Mich.)  has  announced  pay- 
ment on  Nov.  10  of  the  regular  quarterly 
dividend  of  40  cents  a  share  on  common 
stock  and  7.5  cents  a  share  on  class  B  com- 
mon, to  shareholders  of  record  Oct.  27. 
Harold  F.  Gross,  president  of  the  firm,  re- 
ported that  revenues  for  the  nine  months 
ended  Sept.  30  increased  to  approximately 
$2  million  as  compared  with  $1.9  million 
the  previous  year.  It  was  also  reported  that 
net  income  on  the  200,000  shares  of  com- 
mon stock  and  the  equal  number  of  class  B 
common  increased  to  $1.32  as  compared 
with  $1.26  last  year. 


Page  84 


October  27,  1958 


Be  sure  to  shoot  in  COLOR 
You'll  be  glad  you  did. 


STATIONS  CONTINUED 


Motorola  Uses  Twin-Am  Stereo 
Via  WFPG,  WMID  Atlantic  City 

An  all-am  approach  to  binaural  trans- 
mission —  utilizing  two  am  stations  —  for 
stereophonic  broadcasting  is  reported  by 
Motorola  Inc.,  Chicago  electronics  manufac- 
turer, for  one  of  its  eastern  distributors. 

The  experiment  was  launched  on  WFPG 
and  WMID  Atlantic  City,  Oct.  3,  with  "ex- 
cellent results,"  according  to  Motorola.  The 
test  was  extended  to  a  daily  hour-long  pro- 
gram 7-8  p.m.  on  Oct.  15,  with  Motorola  as 
exclusive  sponsor. 

Programming  originated  from  the  studios 
of  WFPG,  which  airs  the  left  half  track, 
while  WMID  broadcasts  the  right  one. 
Range  of  the  stereo  broadcasts  is  claimed  to 
be  about  50  miles  around  Atlantic  City. 

Motorola  noted  that  while  previous  stereo 
programs  have  utilized  one  am  and  one  fm, 
or  perhaps  a  tv  plus  am  or  fm  outlet,  the 
Atlantic  City  broadcasts  are  believed  to  be 
the  first  employing  two  standard  am  stations. 

WIS-TV  Seeks  Army  Permission 

To  Cover  Nearby  Court-Martial 

WIS-TV  Columbia,  S.  C,  is  currently 
involved  in  an  argument  with  the  U.  S. 
Army  over  the  right  to  film  certain  court- 
martial  proceedings  at  nearby  Fort  Jackson, 
S.  C. 

The  controversy  was  brought  to  the  at- 
tention of  the  resolutions  committee  of  Ra- 
dio Television  News  Directors  Assn.  at  its 
recent  Chicago  convention  (see  page  72; 
also,  Trade  Assns.,  Oct.  20),  but  no  action 
was  taken.  The  matter  was  referred  to  Ed 
Ryan,  WTOP  Washington,  head  of  the  or- 
ganization's freedom  of  information  com- 
mittee. 

Bill  Minshall,  news  director  of  WIS-TV, 
said  the  station  has  been  covering  activities 
of  Fort  Jackson  by  tape  and  film  on  a 
regular  basis.  Recently,  Mr.  Minshall  un- 
successfully requested  permission  to  shoot 
film  in  the  courts-martial  room  and  tape- 
record  the  testimony  in  a  case  involving 
mistreatment  of  recruits.  He  also  sought 
free  use  of  film  outside  the  courtroom  and 
sound  camera  interviews. 

Mr.  Minshall  reported  he  filed  another 
direct  request  with  Secretary  of  Army  Wil- 
ber  Brucker  and  is  awaiting  a  reply. 

Retail  Group  Hears  McGannon 
On  Radio-Tv  and  Sales  Patterns 

Westinghouse  Broadcasting  Co.  President 
Donald  H.  McGannon,  sees  a  distinct  con- 
nection between  the  sales  curve  and  the  ad- 
vertising wave  length.  Speaking  before  an 
audience  of  1,000  business  leaders  attending 
the  30th  annual  Boston  Conference  on  Dis- 
tribution (sponsored  by  the  Boston  Chamber 
of  Commerce's  Retail  Trade  Board)  last 
Monday  (Oct.  20),  the  WBC  president 
pointed  out  that  the  recent  recession  sparked 
close  re-examination  of  advertising  policies. 

One  possible  result  of  this  re-appraisal  to 
Mr.  McGannon:  more  radio-tv  in  the  fu- 
ture of  national  advertisers — probably  at  the 
expense  of  other  media.  "Any  major  store," 
he  said,  "that  is  not  using  television  and 
radio  advertising,  is  10  years  behind  the 


times."  Broadcasting  media,  unlike  others, 
"have  no  delivery  problem  and  reach  people 
wherever  they  are" — a  reference  to  the  rapid 
growth  of  suburbia.  "There  are  more  homes 
with  tv  sets  today  than  there  are  homes  with 
bathtubs,"  he  declared.  "If  nothing  else,  this 
would  seem  to  suggest  that  bathtub  manu- 
facturers ought  to  be  using  radio  and  tele- 
vision to  sell  bathtubs." 

After  describing  "many  strange  and  won- 
derful things"  radio-tv  can  do  and  have  done 
for  advertisers,  Mr.  McGannon  waxed  theo- 
retical. "Perhaps  some  of  you  are  not  con- 
vinced," he  said,  "because  it  didn't  work  out 
that  way  when  you  tried  it.  Gentlemen, 
broadcasting  is  not  the  universal  panacea, 
the  magic  elixer  that  cures  all  distribution 
ills.  However,  it  cures  a  good  many  of  them 
and  where  radio  and  television  fail,  there  is 
often  a  good  reason."  Among  them:  (a)  how 
the  story  was  presented  in  radio-tv;  (b) 
whether  a  fair  trial  was  given  the  media; 
(c)  whether  radio  was  used  "as  what  it  is — a 
saturation  medium  delivering  countless 
thousands  of  impressions  at  low  cost";  (d) 
whether  timing  was  right  (".  .  .  Did  you  con- 
sider [it]  a  failure  because  it  couldn't  sell 
snowshoes  in  July?")  and  (e)  "Did  you  try 
to  carry  over  print  media  techniques  into 
broadcasting?  Did  you  buy  a  bright,  shiny 
new  Cadillac,  and  then  hitch  a  horse  to  it?" 

i  STATION  PROFIT  &  LOSS  


Lee  Named  Executive  V.P. 
For  Fetzer  Broadcasting  Co. 

Too-level  executive  changes,  including 
the  elevation  of  Carl  E.  Lee  to  executive 
vice  president  and  general  manager  of  Fetzer 
Broadcasting  Co.,  was  announced  Wednes- 
day by  John  E. 
Fetzer,  president. 

In  other  appoint- 
ments: Donald  W. 
Desmit,  sales  mana- 
ger of  WKZO-TV 
Kalamazoo,  Mich., 
took  on  additional 
duties  as  administra- 
tive assistant  for  tv. 
Otis  T.  Gaston  was 
promoted  from  ad- 
ministrative assistant 
to  station  manager 
E.  L.  Tait  was  named 
and  Robert  C.  Van 
Horn,  assistant  secretary,  both  of  Fetzer 
Broadcasting  Co.,  and  Rogert  L.  Hoffman 
was  appointed  station  manager  of  Fetzer's 
WJEF  Grand  Rapids.  Mr.  Van  Horn  also  be- 
comes secretary  of  the  affiliated  companies. 

Mr.  Lee  joined  Fetzer  in  1939.  He 
was  promoted  to  administrative  assistant  in 
1951,  and  elected  a  vice  president,  man- 


MR.  LEE 

of  WKZO  Radio; 
secretary-treasurer 


►  Earned  surplus  of  the  Northwestern 
Publishing  Co.,  licensee  of  WDAN-AM- 
TV  Danville,  111.,  and  publisher  of  the 
Commercial-News  there,  was  $933,930 
as  of  June  30,  according  to  a  license  re- 
newal application  filed  with  the  FCC. 
The  company  is  associated  in  owner- 
ship with  the  Gannett  Co.  newspapers 
and  radio-tv  stations. 

Northwestern  listed  current  assets  of 
$431,673,  fixed  assets  of  $475,052,  in- 
tangible assets  of  $360,581  and  total 
assets  of  $1,274,277.  Current  liabilities 
were  $251,347. 

►  West  Central  Broadcasting  Co.,  li- 
censee of  WEEK-AM-TV  Peoria  and 
WEEQ-TV  La  Salle,  both  Illinois,  had 
an  earned  surplus  of  $63,288  and  a 
capital  surplus  of  $169,285  as  of  last 
July  31,  according  to  applications  for  li- 
cense renewal  with  the  FCC. 

Current  assets  were  listed  as  $269,- 
593;  property  and  equipment  $598,764, 
and  total  assets  $902,895.  Current  liabili- 
ties were  $221,160  and  long-term  obliga- 
tions $171,015  plus  $178,145  in  notes 
payable  to  stockholders. 

►  The  Chicago  Federation  of  Labor,  li- 
censee of  WCFL  Chicago,  had  $925,902 
current  assets  as  of  June  30  of  which 
$253,358  was  in  accounts  receivable  by 
WCFL,  it  was  indicated  in  the  station's 
application  filed  with  the  FCC  for  li- 
cense renewal.  The  federation  had  total 
assets  of  $1,872,767,  including  $668,- 
177  in  investments  and  $278,687  in  fixed 
assets. 

Current  liabilities  were  $57,716  and 
long  term  liabilities  and  credits  $94,171. 
Total  net  worth  was  $1,778,595  includ- 
ing $1,029,893  invested  in  WCFL. 


►  A  net  worth  of  $253,027  as  of  July 
31  and  after  dividends  of  $30,000  was 
reported  by  American  Broadcasting  Sta- 
tions Inc.,  licensee  of  WMT-AM-TV 
Cedar  Rapids  and  KWMT  Fort  Dodge, 
both  Iowa,  in  an  application  to  the  FCC 
for  transfer  of  control  from  one  trustee- 
ship group  to  another.  The  company  re- 
ported a  profit  of  $31,968  for  the  seven 
months  through  July  31. 

Current  assets  were  listed  as  $241,- 
931,  fixed  $176,708,  investments  $60,- 
935,  other  assets  $231,799  and  total 
assets  $711,375. 

Current  liabilities  were  put  at  $142,- 
473  and  other  liabilities  at  $30,542. 

►  Norbertine  Fathers,  licensee  of 
WBAY-AM-TV  Green  Bay  and  WHBY 
Appleton,  both  Wisconsin,  listed  cur- 
rent assets  of  $479,788  as  of  June  30  in 
an  application  for  license  renewal  at  the 
FCC.  Total  assets  were  $4,363,059,  in- 
cluding fixed  assets  of  $3,843,649  and 
investments  of  $38,939. 

Current  liabilities  were  $71,998  and 
long  term  debt  (in  notes  to  the  Premon- 
stratension  Fathers)  $2,536,366,  leaving 
capital  of  $1,754,695. 

►  WEMP  Milwaukee  had  an  earned 
surplus  of  $437,419  as  of  June  30  after 
an  allowance  for  $229,740  in  treasury 
stock,  according  to  its  application  at  the 
FCC  for  license  renewal. 

WEMP  listed  current  assets  of  $210,- 
189;  other  assets  of  $186,915  (of  which 
$186,575  was  for  investments  in  KWK 
St.  Louis)  and  $260,080  (the  bulk  in 
notes  receivable  from  KWK);  fixed  as- 
sets of  $259,970,  and  total  assets  of 
$917,564.  Current  liabilities  were  $150,- 
144  and  long  term  liabilities  $330,000. 


Page  86 


October  27,  1958 


Broadcasting 


I  believe  that  the  time  is  coming  when  all 
the  wheels — the  railroad  wheels,  the  truck  wheels, 
the  air  liner  wheels  and  the  wheels  in  the  pilot 
houses — will  be  moving  in  closer  concert  for  the 
good  of  agriculture  and  industry. 

WW  i  don't  believe  we  need  common  ownership 
in  transportation  in  order  to  work  more  closely  to- 
gether. I  think  that  joint  rate  and  service  arrange- 
ments are  just  around  the  corner. 

WW  i  fee]  certain  that  we  can  have  truly  co- 
ordinated transport  in  this  country,  given  reason- 
able initiative  and  at  least  a  minimum  of  good  will 
and  good  intent." 


Guy  W.  Rutland,  Jr.,  President 

AMERICAN  TRUCKING  ASSOCIATIONS,  INC. 

WASHINGTON  6,  D.  C. 


MADE  BEFORE  THE  PITTSBURGH   INSTITUTE,  TRANSPORTATION  ASSOCIATION  OF  AMERICA,  SEPTEMBER,  1958 


October  27,  1958    •    Page  87 


STATIONS  CONTINUED 


DISCOUNT  TICKETS 

Investigations  arising  out  of  edi- 
torials by  KFKF  Bellevue,  Wash., 
and  a  statement  aired  on  the  station 
by  a  former  police  sergeant,  have  re- 
sulted in  the  suspension  of  the  local 
police  chief  and  a  policewoman. 

In  KFKF's  editorials  it  called  for  a 
special  city  council  meeting  to  investi- 
gate the  ex-officer's  charge  that  cer- 
tain of  Bellevue's  leading  citizens  paid 
traffic  tickets  at  a  discount  or  had 
them  dismissed.  A  public  hearing  was 
set  for  the  taking  of  testimony  and 
the  receipt  of  evidence. 


CHANGING  HANDS 


TRACK  RECORD  ON   STATION   SALES,  APPROVAL 

mmmmmmmmmmmmmmmmmmmmm 


aging  director  and  board  member  of  Fetzer 
Broadcasting  in  1953.  He  is  a  past  presi- 
dent of  the  Michigan  Assn.  of  Broadcasters. 

Mr.  Desmit  joined  the  organization  in 
1946,  becoming  sales  manager  of  WKZO- 
TV  in  1950.  Mr.  Gaston  came  to  Fetzer 
in  1947,  serving  in  various  program  and 
sales  capacities  of  WKZO  Radio.  He  was 
named  administrative  assistant  in  1954.  Mr. 
Tait,  formerly  with  Lear  Inc.  and  Libbey- 
Owens-Ford,  joined  Fetzer  in  1946,  while 
Mr.  Van  Horn  moved  to  the  company  re- 
cently after  being  associated  with  Allen 
Electric  Co.  Mr.  Hoffman  was  identified 
with  stations  and  civic  groups  in  Galesburg, 
111.,  and  Lincoln,  Neb. 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 


KWRC  PENDLETON,  ORE.  •  Sold  to 
Fred  W.  Stevens  by  Western  Radio  Corp. 
and  V.  B.  Kenworthy  for  $37,500.  The  sale 
was  handled  by  Allen  Kander  &  Co.  KWRC 
is  on  1240  kc  with  250  w. 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  104. 

KXEL  WATERLOO,  IOWA  •  Sold  to  Cy 
N.  Bahakel  by  Josh  Higgins  Broadcasting 
for  $350,000,  plus  a  five-year  lease  for  stu- 
dio premises  at  the  monthly  rental  of  $1,000 
and  agreement  to  purchase  the  property  for 
$150,000  prior  to  the  end  of  the  lease  term 
with  credit  equal  to  25%  of  rent  paid  under 
the  lease.  Mr.  Bahakel's  interests  include: 
WABG-AM-TV  Greenwood  and  WKOZ 
Kosciusko,  both  Mississippi;  WLBJ  Bowling 
Green,  Ky.;  WKIN  Kingsport,  Tenn.;  WRIS 
Roanoke  and  WWOD  Lynchburg,  both  Vir- 
ginia. Comr.  Robert  Bartley  dissented  in 
this  grant  on  the  multiple  ownership  issue. 
KXEL  is  on  1540  kc  with  50  kw,  directional 
antenna  night,  and  is  affiliated  with  ABC. 


^iiiiiiiiiiiiiimmiiiiiiiiiiiiiiiiiiiiiiiiimiiiHiiiiH 


13lackbwtyri  &  Company 

RADIO  -  TV  -  NEWSPAPER  BROKERS 


KWIP  MERCED,  CALIF.  •  Sold  to  HDH 
Stations  Inc.  (Maxwell  Hurst,  president)  by 
Joseph  Gamble  Stations  Inc.  for  $141,500. 
KWIP  is  on  1580  kc  with  500  w,  day. 

WAPX  MONTGOMERY,  ALA.  •  Sold  to 
Ralph  M.  Allgood  and  Grover  Wise,  doing 
business  as  The  Southland  Broadcasting  Co. 
of  Montgomery  (WDNG  Anniston,  Ala.)  by 
United  Broadcasting  Co.  for  $125,000.  This 
sale  was  granted  on  the  condition  that  the 
assignee  dispose  of  all  interest  in  notes  of 
licensee  of  WRMA  Montgomery,  held  by  it 
prior  to  consummation  of  the  WAPX  as- 
signment. WAPX  is  on  1600  kc  with  1  kw, 
directional  antenna  night,  with  ABC  and 
MBS  affiliation. 

Engineer  Points  Up  Difference 
In  Producing  Tv,  Theatre  Shows 

The  belief  that  good  theatre  can  be  moved 
before  the  tv  camera  with  little  adaptation 
is  a  "misconception,"  a  leading  station  en- 
gineer observed  last  week.  Speaking  before 
the  Women's  Press  Club  of  New  York  Satur- 
day (Oct.  25),  G.  Edward  Hamilton,  chief 
engineer  of  WABC-TV  New  York,  ex- 
plained the  varying  requirements  of  stage 
and  television. 

The  theatre,  he  said,  involves  triple  per- 
ception— visual,  aural  and  mental — while 
television  (with  the  exception  of  several 
stereophonic  experimental  telecasts)  relies 
predominantly  on  the  visual  and  mental  ele- 
ments. The  theatre  doesn't  rely  as  heavily  on 
mood  lighting  as  does  television  where  en- 
gineers must  not  only  consider  the  actual 
lighting  of  the  moment  but  how  it  will  look 
in  the  home. 

These  two  examples,  he  pointed  out, 
merely  illustrate  the  basic  incompatibility  of 
the  two  media;  they  can  work  harmoniously, 
but  only  with  their  own  respective  tools. 


takes  pleasure  in 
announcing  the  addition 
of  Joseph  M.  Si  trick  to 
its  Washington,  D.  C. 
National  office 
effective  immediately 


NEGOTIATIONS 


FINANCING 


=  WASHINGTON,  D.  C.  OFFICE 
H  James  W.  Blackburn 

=  Jack  V.  Harvey 

=  Joseph  M.  Sitrick 

=  Washington  Building 

=  STerling  3-4341 


MIDWEST  OFFICE 

H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Chicago,  Illinois 
Financial  6-6460 


SOUTHERN  OFFICE 
Clifford   B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-1576 


APPRAISALS 


WEST  COAST  OFFICE 

Colin   M.  Selph 
California    Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


^Ti  i  M  i  1 1  i  r  1 1 1  w  J  ( i  e  1 1 1 1 1  m  1 1 1 1 1 1 1 1 1 1 1 1 1 1  i  i  1 1 1 1 1 1  f  1 1 1 1 1 1 1 J 1 1  ■  1 1 1 1 1  m  r  1 1 1 1 1 1 1 1 1 1 1 1 1  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 !  m  m  1 1 1 1 1 1 1 1  r  1 1 1 1 1  m  1 1 1 1 )  i  i  i  r  1 1 1  j  1 1 1 1  m  m  1 1 1 1  n  i  j  n  i  1 1  m  i  tT^ 

Page  88    •    October  27,  1958 


|  WCCO  Buys  Minneapolis  Theatre 

j|        The   purchase   of   Radio   City  Theatre 

S  (Minneapolis  Amusement  Co.)    by  Mid- 

S  west  Radio  Television  Inc.  (WCCO-AM- 

1  TV  Minneapolis)  [Stations,  Sept.  8]  was 

1  consummated  Oct.   16.  The  quarter-block 

=  area  in  downtown  Minneapolis  involved  in 

E  the  sale   contains   the   4,000-seat  theatre 

1  plus  WCCO-TV's  studios  and  offices.  Mid- 

1  west  Radio  plans  to  raze  most  of  the 

S  theatre.  Future  plans  for  the  site  are  not 

=  yet  set. 


WIND  Reprices  Peak  Hours 

Independent  WIND  Chicago  has  issued 
rate  card  No.  3,  effective  Oct.  19,  adding  a 
new  AA  time  classification  that  takes  cog- 
nizance of  peak  traffic  hours.  Rate  increases 
were  understood  to  average  about  25%. 
Class  AA  time,  the  only  change  from  the 
previous  card,  includes  6:30-9  a.m.  and  5- 
6:35  p.m.,  Monday  through  Friday,  and 
charges  for  news  service  are  tied  to  time 
costs  in  various  classifications.  No  rate 
boosts  were  effected  for  evening  hours. 


Broadcasting 


THROWING  the  switch  at  the  opening 
of  WJRT  (TV)  Flint,  Mich.,  is  John 
F.  Patt,  president  of  licensee  WJR 
The  Goodwill  Station  Inc.  He  is  ac- 
companied by  (c)  Worth  Kramer, 
executive  vice  president-general  man- 
ager, and  A.  Donovan  Faust,  station 
manager. 

WJRT  advanced  its  Oct.  12  opening 
[Stations,  Oct.  13]  from  5  p.m.  to 
1:15  p.m.  to  carry  the  Detroit  Lions' 
football  game.  The  station  originally 
was  granted  its  FCC  permit  six  years 
ago  but  commencement  of  operations 
was  delayed  by  court  proceedings 
[Government,  Dec.  20,  1954  et  seq.]. 


STATION  SHORTS 

WQXR  Network  in  New  York  state  has 
added  its  12th  affiliate  [Closed  Circuit, 
Sept.  29].  WHAM  Rochester's  fm  operation 
(WHFM  [FM])  has  begun  carrying  WQXR 
New  York-originated  program  schedule. 

WPIX  (TV)  New  York  has  signed  51  na- 
tional advertisers,  representing  more  than 
$2  million  in  gross  billings,  for  new  tv 
season,  John  A.  Patterson,  sales  manager, 
has  announced.  Mr.  Patterson  attributes 
upswing  in  business  to  station's  "block- 
night"  programming  concept  under  which 
programs  of  similar  type  and  appeal — ad- 
venture, drama,  movie  and  family — are 
scheduled  back-to-back  for  entire  evening. 

Hildreth  Stations  (WABI  Bangor,  WAGM 
Presque  Isle,  WABM  Houlton,  WPOR 
Portland,  all  Maine)  name  AD-ventures 
Inc.,  Portland,  Me.,  as  advertising  agency 
in  Maine. 

WABC-TV  New  York  has  achieved  record 
third-quarter  in  sales  paced  by  gross  of 
$1,250,000  in  local  and  national  business 
in  past  three  weeks,  Robert  L.  Stone,  v.p. 
in  charge  of  station,  has  reported.  Mr. 
Stone  estimates  1958  third-quarter  business 
exceeds  that  of  1957  by  25%. 

KLUB  Salt  Lake  City— independent  since 
Dec.  31,  1956 — has  reaffiliated  with  ABC 
Radio.  KLUB,  owned  and  operated  by 
KLUB  Broadcasting  Co.,  operates  on  570 
kc  with  5  kw. 

WNBC  (TV)  New  Britain,  Conn.,  announces 
new  rate  card,  No.  8.  One  hour  of  Class 
AAA  time,  one  time,  is  $700. 

Broadcasting 


SI 


From  Rochester's  CHANNEL  10 

A  Double  Toast  to 
Our  Advertisers:— 


ilfS 

"EARS  TO  YOU"  * 


^,,:mfmmWm,, 


EYES  LOVE  YOU" 


Yes,  you  get  the  majority*  of 
the  eyes  and  ears  in  the  rich 
Rochester  area  when  you  ad- 
vertise your  product  on 

CHANNEL  lO 


Rochester  Metropolitan  Area  TELEPULSE  March  1958 


NATIONAL  REPRESENTATIVES 
The  Boiling  Co.  WVET-TV 
Everett  Mc Kinney  W H EC-TV 


Plf  ill, 

w  MM  SIS 


11  ^  Hi, 

!  ,8,  4' 

mm  mrnmMmf^  9 mi 

in  '^mmw  mm 

.  .. 


October  27,  1958 


Page  89 


IN  SAN  FRANCISCO  .  .  .  audiences 
respond  to  KOBY's  musical  formula. 
From  New  York  to  San  Francisco,  ad- 
vertisers know  that  KOBY  motivates 
the  market! 

If  your  favorite  tune  is  "Happy  Days 
are  Here  Again,"  played  by  thousands  of 
ringing  cash  registers  .  .  .  then  it's  time 
you  called  your  Petry  Man.  He'll  show 
you  the  rating  facts  and  give  you  the 
big  reasons  to  buy  KOBY  in  San  Fran- 
cisco ! 


10,000  watts 
San  Francisco 


Sit  in  with  your  PETRY  Man 

In  Denver  it's  KOSI- 
in  Greenville,  Miss.-WGVM 

Mid-America  Broadcasting  Co. 


For  Action  at 
Lowest  Cost 


86%*  of CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


*Basis:  1958  Fall  Schedule 


Boiling  Co.,  New  York  •  Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


AWARDS 

SRA  Planning  to  Add  Gold  Medal 
To  Silver  Nail  Award  Next  Year 

Plans  for  selecting  the  Station  Representa- 
tives Assn.'s  second  annual  "Silver  Nail" 
timebuyer  of  the  year  winner — and  for 
establishment  of  a  new  award  for  former 
timebuyers — are  being  announced  today 
(Monday)  by  SRA  Managing  Director  Law- 
rence Webb. 

The  new  award  will  be  known  as  the 
"Gold  Medal"  and  will  honor  outstanding 
contributions  to  the  radio  and  television  ad- 
vertising business.  At  least  15  years'  serv- 
ice in  the  agency  field,  including  work  as  a 
timebuyer  at  some  point  in  that  span,  is  re- 
quired for  eligibility. 

Both  the  second  Silver  Nail  and  first  Gold 
Medal  awards  will  be  presented  at  a  lunch- 
eon during  the  latter  part  of  next  April.  The 
Silver  Nail  was  created  by  SRA  to  honor 
Frank  Silvernail,  who  was  its  first  recipient 
at  the  time  of  his  retirement  from  BBDO 
last  spring  after  more  than  30  years  in  ad- 
vertising. 

Winners  of  Silver  Nails  are  selected  by 
vote  of  the  sales  personnel  of  SRA  member 
firms.  Winners  of  Gold  Medals  are  chosen 
by  heads  of  member  firms  from  a  group  of 
candidates  designated  by  the  SRA  awards 
committee.  This  committee  consists  of 
Lewis  H.  Avery  of  Avery-Knodel,  chair- 
man; Richard  O'Connell  of  the  firm  by  the 
same  name,  and  Ed  Fitzsimmons  of  the 
Weed  radio  and  tv  firms. 

Butter-Nut,  Calo  Commercials 
In  Cartoonists  Guild  Festival 

The  "subliminal"  commercial  for  Butter- 
Nut  coffee  and  the  Calo  cat  food  commer- 
cial featuring  a  cat  and  a  lion  were  judged 
best  among  24  animated  tv  commercials 
made  by  members  of  the  Screen  Cartoonists 
Guild  and  shown  Oct.  17  at  the  Guild's  sixth 
annual  Film  Festival  at  the  Sheraton  West 
Hotel,  Los  Angeles. 

The  top-ranking  Butter-Nut  commercial 
was  a  product  of  Fine  Arts  Productions.  The 
commercial  for  Calo  cat  food  was  produced 
by  Cascade  Pictures  for  Foote,  Cone  & 
Belding,  San  Francisco. 

Firms  contributing  entries  this  year  as  in 
the  past  was  limited  to  employers  of  Screen 
Cartoonists  Guild  members,  but  attempts 
are  being  made  to  reach  an  agreement  be- 
tween this  independent  union  and  IATSE's 
Motion  Picture  Screen  Cartoonists  Local 
839  for  an  industrywide  animation  festival 
in  1959. 

LA.  Art  Directors  Awards  Open 

The  Art  Directors  Club  of  Los  Angeles 
has  invited  persons  and  organizations  pro- 
ducing advertising  or  editorial  art  or  tv 
commercials  within  the  12  western  states 
or  Hawaii  during  the  year,  Dec.  1,  1957- 
Nov.  30,  1958,  to  submit  entries  for  the 
club's  annual  competition.  Deadline  for 
entries  is  Nov.  3.  Awards,  medals  and  cer- 
tificates of  merit  will  be  presented  to  the 
winners  Feb.  14,  1959,  at  an  awards  dinner- 
dance  at  the  Los  Angeles  Statler.  Outstand- 
ing entries  will  be  exhibited  during  February 
in  the  California  Museum  of  Science  & 
Industry,  Los  Angeles. 


AWARD  SHORTS 

Paul  Saliner,  conductor  of  Gadabout  Show 
on  WGN  Chicago,  honored  with  1958  VIP 
award  of  Illinois  Club  for  Catholic  Women 
for  publicizing  activities  of  Chicagoland 
club  events  and  service  to  teenagers. 

Bishopric  Green/ Fielden  Inc.,  Miami  ad- 
vertising agency,  has  won  first  place  award 
for  tv  commercials  in  annual  Miami  Art 
Directors  Club  contest  for  fourth  time  in 
five  years. 

San  Francisco  Giants  presented  with  inter- 
city Golden  West  Broadcasters  trophy  given 
annually  to  team  winning  most  games  dur- 
ing Giants-Los  Angeles  Dodgers  series. 
Giants  took  possession  by  winning  16  out 
of  22  games  with  Dodgers. 

WFMY-TV  Greensboro,  N.  C,  and  its 

newscaster,  Charlie  Harville,  presented 
Certificates  of  Merit  by  American  National 
Red  Cross  for  "extraordinary  cooperation 
in  promotion  of  Red  Cross  Blood  Program." 

W.  Dail  Cannon,  radio-wire  transmission  re- 
search engineer  for  Western  Union  Co., 
N.  Y.,  awarded  1958  F.  E.  d'Humy  medal 
for  scientific  research  resulting  in  important 
technical  advances  to  the  nation's  communi- 
cations. 

J.  L.  (Lee)  Berryhill,  chief  engineer,  KRON- 
TV  San  Francisco,  given  Scott  Helt  Award 
for  his  technical  paper  on  "Automation  Ap- 
plied to  Television  Master  Control  and  Film 
Room."  Mr.  Berryhill's  paper  pointed  up 
chance  for  error  in  tv's  "frantic  period,"  30 
seconds  during  station  break  time  when 
technician  must  make  as  many  as  20  or 
more  carefully  timed  switching  operations. 

Patches,  WBAL-TV  Baltimore  personality, 
has  received  annual  Youth  Award  of  Post 
717,  Catholic  War  Veterans,  for  "out- 
standing contribution  to  Maryland  youth." 
Patches,  host  of  Patches  Show  for  children, 
is  first  radio  or  tv  personality  to  be  so 
honored. 

William  L.  Putnam,  president,  WWLP 
(TV)  Springfield  and  WRLP  (TV)  Green- 
field, both  Massachusetts,  and  Kitty 
Broman,  director  of  women's  services  for 
both  stations,  have  been  given  Public  Serv- 
ice Awards  in  field  of  Civil  Defense  in 
Massachusetts. 


We've  read  thousands  of  U.S.  and 
Canadian  newspapers  in  the  past  9 
years,  looking  for  unusual  local  retail 
promotions :  traffic-building  stunts, 
give-aways,  anniversary  gimmicks, 
slogans,  etc.  used  by  local  retailers. 
Result?    We've  assembled   over  300 


ideas 


and  we  challenge  anyone  selling  local 
retail  advertising  to  read  them  with- 
out finding  at  least  10  good  usable 
ideas!  108  pages,  well-illustrated, 
these  300  ideas  are  yours  for  only  $25. 
I.F.I.  Adv.  Agency,  Christie  Bldg., 
Duluth,  Minnesota. 


Page  90    •    October  27,  1958 


Broadcasting 


Scene  from  a  WNEM  newsreel,  shot  on  Du  Pont  931  film. 


WN  EM-TV  uses 

one  film  for  all  light  conditions . . .  Du  Pont  931 


Charles  Ray,  Director  of  Photography  for  station 
WNEM-TV,  Bay  City,  Mich.,  says  that  he  and 
his  six  cameramen  keep  their  cameras  loaded 
with  Du  Pont  Type  931  Rapid  Reversal  film  for 
all  newsreel  photography. 

"931  has  the  high  speed  and  latitude  we  need 
for  news  shots  anywhere,  any  time,"  says  Mr. 
Ray.  "We  can  shoot  indoors  or  out,  rain  or  shine, 
and  be  sure  we'll  get  good,  usable  pictures." 

WNEM  has  built  up  a  large  "morgue"  of 
filmed  background  material  on  local  activities, 
so  that  when  a  story  breaks,  they'll  have  films 
immediately  available  to  help  round  out  the  news 
coverage.  When  a  cameraman  comes  in  with 
footage  on  a  hot  local  story,  WNEM  can  go  on 


the  air  with  a  complete,  edited  news  show. 
Du  Pont  931  helps  here,  too— its  wide  processing 
latitude  and  extra  short  drying  time  mean  it  can 
be  force  processed  at  high  temperatures,  dried, 
spliced  and  on  the  air  in  a  matter  of  minutes. 

"We  don't  see  how  you  can  beat  931,"  con- 
cludes Mr.  Ray,  "for  this  combination  of  speed, 
latitude  and  processing  ease." 

For  more  information  on  931  and  other  hard- 
to-beat  Du  Pont  Motion  Picture  Films  for  TV 
use,  contact  the  nearest  Du  Pont  Sales  Office. 
Or  write  Du  Pont,  Photo  Products  Department, 
2432-A  Nemours  Building,  Wilmington  98,  Del- 
aware. In  Canada:  Du  Pont  Company  of  Can- 
ada (1956)  Limited,  Toronto. 


BDPONJ 


U.  S.  PAT.  OFF. 


Better  Things  for  Better  Living  . . .  through  Chemistry 


Broadcasting 


October  27,  1958 


Page  91 


PERSONNEL  RELATIONS 


Pay  for  Re-Use  of  Videotapes 
Dominates  Networks-AFTRA  Talks 

Negotiations  between  the  three  networks 
and  the  American  Federation  of  Television 
&  Radio  Artists  continued  in  New  York 
last  week,  with  primary  discussion  centered 
on  a  formula  for  re-runs  of  videotaped 
commercials  and  programs. 

An  AFTRA  spokesman  denied  reports 
that  talks  had  "bogged  down"  over  this  issue 
but  said  payment  for  re-use  of  taped  prod- 
ucts has  dominated  the  negotiations.  A 
formula  to  be  devised  would  stipulate  full 
payment  for  one  or  more  runs;  a  reduced 
percentage  for  a  certain  number  of  subse- 
quent runs  and  a  sliding  downward  scale  for 
additional  uses.  The  current  pact  expires  on 
Nov.  15  and  a  settlement  is  not  anticipated 
before  the  deadline. 

On  a  related  matter,  the  National  Labor 
Relations  Board  will  re-open  its  hearing  in 
New  York  Nov.  6  on  a  petition  by  AFTRA 
to  hold  a  referendum  among  performers  to 
select  a  single  union  to  represent  thfem  in  the 
videotape  commercial  field.  The  hearing  was 
recessed  more  than  two  weeks  ago  after 
testimony  was  presented  by  AFTRA,  the 
Screen  Actors  Guild,  the  Screen  Extras 
Guild  and  the  television  networks.  The  last 
named  organizations  have  all  voiced  op- 
position to  AFTRA's  petition  and  asked 
NLRB  to  dismiss  it. 

Second  Independent  Movie  Firm 
Signs  Musicians  Guild  Contract 

Musicians  Guild  of  America  has  signed 
a  contract  with  a  second  independent 
motion  picture  company,  Dore  Schary 
Productions,  and  again  is  the  target  of 
unfair  labor  practice  charges,  filed  with 
NLRB  by  American  Federation  of  Musi- 
cians. A  similar  protest  resulted  from 
MGA's  first  independent  studio  contract, 
with  Hecht-Hill-Lancaster  [Personnel  Re- 
lations, Oct.  6]  which  AFM  said  was  out- 
ride the  scope  of  MGA's  collective  bargain- 
ing realm,  the  major  movie  studios. 

The  first  scoring  under  the  Schary  con- 
tract began  Oct.  15  at  Goldwyn  Studio,  on 
the  picture,  "Miss  Lonelyhearts." 

Judge  Alfred  Gitelson  of  Los  Angeles 
Superior  Court  postponed  until  Oct.  28  his 
ruling  on  requests  of  members  of  AFM 
Local  47  in  Hollywood  for  preliminary  in- 
junctions preventing  AFM  from  expelling 


them  from  membership  for  alleged  support 
of  MGA  [Personnel  Relations,  Oct.  13]. 
Judge  Gitelson  dissolved  temporary  restrain- 
ing orders  in  effect  since  Sept.  22  [Person- 
nel Relations,  Sept.  29,  22]  but  AFM  is 
not  expected  to  take  any  action  against  the 
approximately  100  musicians  involved  be- 
fore his  ruling.  It  was  understood  that  in 
the  interim,  Judge  Gitelson  hopes  that  AFM 
and  MGA  can  come  to  an  agreement  on  an 
outside  referee  to  hold  a  hearing  within  the 
framework  of  AFM  bylaws.  Petitions  for 
an  injunction  followed  an  attempt  of  AFM 
to  institute  an  intraunion  hearing. 

Labor  Protests  to  CBS,  FCC 
WKRC  Right-tb-Work  Editorials 

The  Committee  on  Economic  Stability  in 
Cincinnati  last  week  protested  to  CBS  and 
to  the  FCC  against  editorials  by  WKRC 
there.  The  brief  editorials  have  been  broad- 
cast five  times  daily  in  behalf  of  the  right- 
to-work  constitutional  amendment  in  Ohio. 
Committee  chairman  John  J.  Gilligan  said 
the  station  should  present  the  other  side  of 
the  issue.  His  committee — made  up  of  union 
leaders — opposes  the  amendment  that  would 
make  it  illegal  to  require  an  employe  to 
join  a  union  in  order  to  keep  his  job.  The 
issue  goes  to  the  polls  Nov.  4. 

The  station's  president,  Hulbert  Taft  Jr., 
pointed  out  that  WKRC  offered  a  half-hour 
free  to  John  J.  Hurst,  president  of  the  Cen- 
tral Labor  Council,  to  voice  opposition  to 
the  amendment,  an  offer  of  which  Mr.  Gilli- 
gan said  he  was  not  aware.  Mr.  Taft  also 
noted  that  the  legal  requirement  on  equal 
time  pertains  to  political  broadcasts,  specif- 
ically with  candidates  for  office.  WKRC's 
editorials  deal  with  issues,  he  said.  Arthur 
Hull  Hayes,  CBS  Radio's  president,  was  sur- 
prised that  a  protest  had  been  sent  to  the  net- 
work (WKRC  is  a  CBS  Radio  affiliate.)  "We 
have  no  voice  in  their  [the  station's]  man- 
agement," he  commented. 

Tv  Producers  Guild  Organizes 
To  Secure  Producer  Benefits 

To  secure  better  working  conditions,  re- 
siduals, minimum  salaries  and  other  benefits 
for  the  producers  of  tv  programs,  Television 
Producers  Guild  has  been  organized  in  Hol- 
lywood. The  group  has  no  relationship  to 
Screen  Producers  Guild  although  there  may 
be  some  overlapping  memberships. 

Ben  Brady,  producer  of  the  Perry  Mason 


series  on  CBS-TV.  is  chairman  of  a  steering 
committee  to  serve  until  permanent  officers 
are  elected  at  a  general  membership  meeting 
scheduled  in  30  days. 

Other  committee  members  are:  Cecil 
Barker,  George  Cahan,  David  Dortort,  Ben 
Feiner,  James  Fonda,  Alex  Gurenberg,  Hal 
Hudson,  Roy  Huggins,  Charles  Isaacs,  Shel- 
don Leonard,  Ralph  Levy,  Nat  Perrin,  Edgar 
Peterson,  and  Darrell  Ross.  Richard  Irving 
of  Revenue  Productions,  also  named  as  a 
member  of  the  steering  committee,  with- 
drew his  name  explaining  that  he  is  "much 
too  close  to  management"  to  give  TPG  the 
kind  of  wholehearted  support  the  new  or- 
ganization needs.  Mort  Abrahams  of  Na- 
tional Telefilm  Assoc.  was  named  to  the 
steering  committee  as  representative  of  New 
York  tv  producers,  which  TPG  hopes  to  in- 
clude eventually,  although  currently  the  new 
organization  is  set  up  only  on  the  West 
Coast. 

Aaron  to  Hear  Local  47  Charges 

Benjamin  Aaron,  nationally  known  labor 
arbitrator,  has  been  appointed  referee  to 
hear  charges  brought  by  Local  47,  Holly- 
wood, of  the  American  Federation  of  Musi- 
cians against  several  members  for  alleged 
violations  of  AFM  laws.  Mr.  Aaron  replaces 
George  Bodle,  Los  Angeles  labor  attorney, 
and  a  committee  of  the  AFM  International 
Executive  Board  which  were  to  have  held 
hearings  last  month.  Those  hearings  were 
delayed  by  litigation. 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


Intermountain  Network  Affiliate 

KLO 

Ogden,  Utah 
Power  filled  5,000  watts  at  1430 

is  NUMBER  ONE 

In  Utah's  Second  Market 


THE  UNION  SHOW 

Amalgamated  Clothing  Workers, 
AFL-CIO,  owner  of  Amalgamated 
Bank  of  New  York,  which  claims  to 
offer  the  lowest  personal  bank  rates 
in  the  city,  tonight  (Oct.  27)  becomes  j 
a  television  sponsor.  It  will  under- 
write the  Monday  and  Tuesday  night 
five-minute  weather  strip  at  10:45-50 
p.m.  on  WABC-TV  New  York  to 
promote  not  only  the  bank's  serv- 
ices but  also  the  famed  union  label. 
ACW  President  Jacob  S.  Potofsky 
said  that  to  the  best  of  his  knowledge 
"This  is  the  first  time  any  union  has 
attempted  to  use  tv  in  the  New  York 
area  for  the  purpose  of  promoting 
the  union  label." 

While  most  New  Yorkers  don't  have 
to  be  sold  on  the  merits  of  union- 
made  clothes,  Mr.  Potofsky  went  on, 
"They  just  need  to  be  made  aware  of 
the  union  label  and  where  it  can  be 
found."  The  bank's  services  will  be 
promoted  with  the  slogan,  "Money 
costs  less  at  the  Amalgamated  Bank," 
with  a  viewer  participation  contest 
for  bank  accounts  of  various  sizes. 
Contestants  must  complete  in  20 
words  or  less  the  slogan:  "I  look  for 
the  union  label  because  it  stands 
for  .  .  ."  Entry  blanks  are  available  at 
haberdasheries  and  department  stores. 

Thursday  and  Friday  portions  of 
the  across-the-board  weather  strip  are 
sponsored  by  Helena  Rubinstein  Inc. 


S  /       WITH  THE  V 

/  Inter 
Mountain 

Network 

HEADQUARTERS:       SALT  LAKE  CITY      •      DENVER      '      CONTACT  YOUR  AyERY-KNODEL  M^N^ 


Page  92    •     October  27.  1958 


Broadcasting 


One  of  a  series  of  salutes  to  successful 
Radio  and  TV  stations  across  the  nation 
. . .  and  to  the  Northwest  School  graduates 
who  have  contributed  to  their  success. 

KPEG 

The  ALL-GIRL-STATION 
Spokane,  Washington 


No  "Square-Pegs"  here  .  .  . 


"Peg"  Snyder. . .  one  of 
the  first  "Pegs"  of 
KPEG.  Mrs.  Snyder  has 
been  with  the  station 
since  its  first  day  of  op- 
eration and  has  contrib- 
uted greatly  toward  the 
station's  popularity. 


"Peg"  Parcher,  another 
popular  personality  on 
KPEG,  daily  delivers 
news,  weather  reports, 
in  addition  to  her  regu- 
lar disc  jockey  duties. 
The  voice  of  this  "Peg" 
is  a  familiar  one  to  lis- 
teners in  Spokane  area. 


Larry  Lester,  Manager  Station  KPEG 


Mr.  Lester  says  "I  believe  that  more  women  should  enter 
this  field,  as  our  type  of  operation  is  going  to  become  more 
and  more  popular  as  people  become  aware  of  our  success". 


Northwest  Schools  graduate,  Larry  Lester,  has 
been  manager  of  this  unique  station  since  August 
16,  1957.  Since  that  time  the  audience  has  been 
doubled,  according  to  recent  surveys.  One  impor- 
tant reason  for  the  rapid  growth  of  KPEG  is  Mr. 
Lester's  early  training  and  experience  as  an  engi- 
neer, disc  jockey  and  sportscaster. 

KPEG  is  owned  and  operated  by  Bellevue  Broad- 
casters, with  studios  at  1527  West  Second  Avenue 
in  the  city  of  Spokane.  The  All-Girl  Station  has 
been  on  the  air  since  February  14th,  1957.  Actual 
station  operations  and  all  broadcasting  is  handled 
by  four  girls  (all  named  "PEG").  These  girl  disc 
jockeys  spin  records,  deliver  newscasts  and  special 
events,  and  stress  easy-to-listen-to  music.  Their 
policy  is  paying  off  in  listener  dividends  .  .  .  more 
and  more  people,  as  they  hear  about  KPEG,  are 
staying  tuned  to  this  station. 


For  further  information 

on  Northwest  training  and  graduates  available  in  your  area,  write,  phone  or  wire 


NORTHWEST  SCHOOLS 


1221  N.W.  21st  Avenue,  Portland  9,  Oregon 
Phone  CApitol  3-7246 
737  N.  Michigan  Avenue,  Chicago  •  6362  Hollywood  Blvd.,  Hollywood 


Broadcasting 


October  27,  1958   •    Page  93 


INTERNATIONAL 


Reds  Rubbing  Lamp 
To  Spread  Propaganda 

Chinese  Communists  are  evoking  the 
spirit  of  Aladdin  to  propagate  their  faith  via 
radio,  according  to  an  exclusive  tv  report 
by  CBS  News'  Far  East  correspondent, 
Peter  Kalischer. 

The  Peiping  regime  is  blanketing  the 
neutral  nations  on  its  geographic  periphery 
with  small,  compact  kerosene-type  lamps 
that  not  only  generate  heat  and  light,  but 
also  sufficient  wattage  (2.6)  with  which 
to  operate  a  small  medium-wave  and  short- 
wave radio.  The  potential  consumer  count: 
14  million  Chinese  comprising  the  minority 
population  in  these  nations — a  power  which, 
if  properly  harnessed  to  the  Communist 
tune,  might  sway  the  political  climate  in 
favor  of  Communism. 

Mr.  Kalischer  made  his  report  on  film. 
It  will  be  shown  next  Sunday  (Nov.  2)  dur- 
ing part  II  of  CBS-TV's  study  of  Soviet 
propaganda  techniques  on  The  Twentieth 
Century  (Sun.  6:30-7  p.m.  EST).  While 
news  of  "Aladdin's  lamp"  has  been  making 
the  rounds  of  European  and  Asian  capitals 
for  several  months,  CBS  believes  its  report 
will  be  the  first  made  here  in  the  U.  S. 

The  lamps  are  made  and  distributed  by 
state-controlled  China  National  Instruments 
Imports  Corp.,  Peiping-Shanghai-Canton- 
Tientsin,  via  its  Hong  Kong  branch  (China 
Resources  Corp.).  The  Red  Chinese  firm 


KEROSENE  powers  the  party  line. 


sells — at  rock-bottom  price — both  lamp  and 
radio  to  Red  agitators  in  the  outlying  coun- 
tries who  then  effect  the  widest  possible 
distribution.  The  limited  power  output  of 
the  set  enables  the  listener  to  pick  up  only 
one  station — usually  the  most  powerful 
transmitter  in  the  area  which  happens  to 
be  a  Red  Chinese  propaganda  outlet.  (Mr. 
Kalischer  noted  that  Peiping  broadcasts  241 
hours  a  week  in  16  languages  and  dialects, 
66  hours  and  three  languages  more  than  the 
Voice  of  America  from  Okinawa  and 
Manila.) 

The  'Aladdin"  semi-conductor,  thermo- 
electric generator  in  effect,  acts  as  a  battery 
for  the  radio,  and  according  to  the  instruc- 
tions attached  by  the  Chinese,  "is  con- 
venient for  use  in  pastures,  in  desert  dis- 
tricts, in  villages,  on  outskirts,  in  boats  or 


in  some  other  place  where  electric  power 
source  is  unavailable."  There  are  no  moving 
parts  nor  coils,  thus  requiring  little  main- 
tenance. To  quote  the  instruction  sheet 
again:  "Inside  .  .  .  there  are  two  groups  of 
thermo-piles,  one  of  which  produces  low 
voltage  to  heat  the  filaments  and  the  other 
supplies  high  voltage  for  the  plate  cir- 
cuits. .  .  .  The  radio  receiver  is  coupled  with 
the  generator  by  connecting  the  terminal 
plate  of  the  generator  to  the  socket  of  the 
receiver  with  four  wires."  Power  increase 
may  be  effected  by  heightening  the  flame, 
but  this  will  cut  down  the  playing  hours. 

MBS  Attacks  Junket  to  Russia; 
USSR  Continues  to  Battle  CBS 

Mutual  network  last  week  called  on  NAB 
President  Harold  E.  Fellows  to  protest  "the 
State  Dept.-sponsored  junket  by  six  radio- 
tv  men  to  Russia"  under  the  cultural  ex- 
change plan  [At  Deadline,  Oct.  20]. 
Charles  Godwin,  MBS  station  relations  vice 
president,  cited  Russia's  ouster  of  a  CBS 
correspondent  because  of  the  network's  tv 
drama  on  Stalin's  death,  as  well  as  the 
prohibitive  tax  recently  leveled  on  news- 
film  [International,  Oct.  20]. 

"All  reporters,  including  ours,  are  under 
strictist  reporting  wraps,"  Mr.  Godwin  said, 
suggesting  Russia  should  ease  the  present 
regulations  if  they  wish  to  continue  cultural 
exchanges. 

Last  week  Russia  refused  to  accept  Rich- 
ard S.  O'Brien,  CBS  director  of  audio-video 
engineering,  as  a  member  of  the  delegation. 
A  Soviet  delegation  is  expected  to  come 
to  the  United  States  later  this  year.  The 
Soviet  action  was  described  in  Washington 
as  part  of  that  government's  continuing 
battle  against  CBS.  On  Oct.  8,  CBS  newsman 
Paul  Niven  was  ordered  out  of  Moscow. 

Other  members  of  the  U.  S.  cultural  ex- 
change delegation  are  Ralph  Harmon,  West- 
inghouse  Broadcasting  Co.  engineering  vice 
president;  Jerry  Danzig,  NBC  radio  network 
programming  vice  president;  Ralph  Cohn, 
president  of  Screen  Gems;  Mike  Wallace, 
ABC  interviewer,  and  Dr.  Burton  Paulu, 
U.  of  Minnesota. 

Cuba  Bars  Traveling  Salesmen 

Radio  and  television  stations  and  other 
media  in  the  United  States  are  now  pro- 
hibited from  soliciting  advertising  in  Cuba 
through  unauthorized  personnel.  Legislation 
to  that  effect  became  effective  Oct.  6,  it  was 
announced  last  week  by  Media  International 
Inc.,  New  York  and  Havana. 

Media  International,  which  represents  va- 
rious media,  has  made  a  study  and  transla- 
tion of  the  law,  which  is  obtainable  from  the 
company,  45  W.  45th  St.,  New  York  36, 
N.  Y.  Company  officials  explained  that  U.  S. 
media  may  not  secure  advertising  from  a 
Cuban  company  through  representatives  or 
sales  personnel  on  flying  trips  there,  unless 
the  selling  is  done  by  persons  who  are  mem- 
bers of  the  College  of  Advertising  Profes- 
sionals in  Cuba.  Media  International  spokes- 
men said  it  is  believed  that  few,  if  any, 
Americans  qualify  for  solicitation,  since  req- 
uisites for  certification  include  study  in 
specific  courses  at  the  Cuban  college. 

Broadcasting 


Kick-Off  Your  Fall  Campaign  with  the 

'TWO  MOST MWffiWl  W&fPOAR 

in  the  Detroit 
Selling  Ga 


If  you'd  like  to  play  ball  with  the  ch'amps  this  Fall  join  up  with  Detroit's 
Most  Powerful  team.  You  get  greater  coverage  for  the  most  reasonable 
investment  —  a  story  we're  delighted  to  tell  anyone  .  .  .  anytime. 


¥ 


J.  t.  Campeav.  Ptes. 


Page  94    •    October  27,  1958 


He's  not  dishonest  — or  doing  anything  illegal.  But  present 
federal  laws  give  him  and  many  other  people  an  unfair 
tax  advantage  over  you  and  most  Americans. 
Here's  how: 

About  23  cents  out  of  every  dollar  you  pay  for  elec- 
tricity goes  for  taxes.  But  under  present  tax  laws,  several 
million  families  and  businesses  escape  paying  most  of  the 
taxes  in  their  electric  bills  that  you  pay  in  yours.  They  are 


people  whose  electricity  comes  from  federal  government 
electric  systems.  Unlike  you,  these  people  pay  no  federal 
taxes  at  all  and  little  or  no  state  or  local  taxes  in  their 
electric  bills. 

What's  more,  the  taxes  they  escape  have  to  be  made  up 
by  other  people  — including  you! 

Most  Americans  believe  everyone  should  pay  his  own 
fair  share  of  taxes.  How  do  you  feel  about  it? 


AMERICA'S  INDEPENDENT  ELECTRIC  LIGHT  AND  POWER  COMPANIES* 

^Company  names  on  request  through  this  magazine 


Broadcasting 


October  27,  1958    •    Page  95 


INTERNATIONAL  continued 


In  Fort  Wayne 
the  nation's  No.  1 
test  market 
use 


WANE 

Fort  Wayne 


CBS 


Represented  by  Petry 


A  CORINTHIAN  STATION 

KOTV  Tulsa  .  KGUL-TV  Houston 
WANE  &  WANE-TV  Fort  Wayne 
WISH  &  WISH-TV  Indianapolis 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

TV  MARKET 

according  to  Television  Age  Magazine 

I  RETAIL  SALES  are  above  the 
7  national  average.  Rock  Is- 
w  land,  Moline,  East  Moline  are 
I  rated  as  "preferred  cities"  by 
Sales  Management  magazine 
V  for  the  first  6  months  of  1958. 
JL  You  too,  can  expect  above- 
average  sales  if  you  BUY 
^    WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott  County,   Iowa,   Rock   Island  County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


U.  S.  MAY  GET  A  LOOK 


The  United  States  can  expect  occasion- 
al programming  of  "outstanding  merit" 
from  the  Eurovision  system  of  broadcast- 
ing in  Europe  and  this  source  promises  to 
be  a  more  fruitful  one  in  the  days  still  to 
come. 

This  analysis  was  offered  by  Ted 
Rogers,  NBC-TV  staff  producer,  who  has 
returned  from  an  eight-week  trip  to  study 
Eurovision.  Mr.  Rogers  noted  that  the  1 1 
countries  in  the  Eurovision  hookup  were 
holding  a  meeting  in  Wiesbaden,  Ger- 
many, this  month  and  one  of  the  pro- 
posals before  it  was  an  NBC-TV  request 
for  production  of  several  programs  to  be 
carried  on  the  network. 

Mr.  Rogers,  who  was  accompanied  on 
his  visit  by  NBC-TV  staff  writer  Harold 
Azine,  was  asked  by  the  network  to  sur- 
vey the  programming  potentialities  of 
Eurovision  for  U.S.  television  and  to  pro- 
vide technical  assistance  and  information 
to  European  producers,  when  requested. 
Since  Mr.  Rogers  was  executive  producer 
of  NBC-TV's  Wide  Wide  World  for  more 
than  a  year,  he  was  able  to  offer  sug- 
gestions on  lighting  and  production  tech- 
niques for  the  type  of  programming  in 
which  Eurovision  is  particularly  inter- 
ested. 

Mr.  Rogers  pointed  out  that  Euro- 


vision  programming  is  not  scheduled  on 
a  regular  basis  and  there  is  "no  particu- 
lar pattern"  of  programming.  There  is  no 
extensive  preparation  for  coverage  of  a 
particular  event,  he  said,  and  members 
might  have  only  a  few  days'  notice  that 
a  program  is  available. 

The  quality  of  Eurovision  program- 
ming is  "uneven,"  Mr.  Rogers  acknowl- 
edged, and  much  of  it  would  not  be  ap- 
propriate for  U.S.  audiences.  On  the 
other  hand,  Eurovision  sometimes  comes 
up  with  "superb  programming."  He  men- 
tioned a  New  Year's  Eve  program  last 
year  from  various  nations,  a  French  un- 
derwater origination  and  various  pro- 
grams from  the  Brussels  Fair. 

NBC-TV's  proposal  to  the  Eurovision 
conference  in  Wiesbaden,  according  to 
Mr.  Rogers,  calls  for  the  system  to  pro- 
duce a  group  of  programs  of  60  or  90 
minutes  in  length  and  including  Europe 
After  Dark,  Europe  on  a  Sunday  After- 
noon, Children  of  Europe  and  Challenge 
to  Humanity,  an  inspirational  show.  A 
segment  of  this  latter  program  would  be 
produced  by  NBC-TV  from  churches  in 
the  U.S.,  Canada  and  Mexico.  Mr. 
Rogers  stressed  that  no  payment  would 
be  made  by  NBC-TV  for  initial  "experi- 
mental" programs. 


PEOPLE 


ADVERTISERS  &  AGENCIES 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


MR.  GLADNEY 

Bulova  Watch  Co. 


NORMAN  GLADNEY,  formerly 
v.p.,  director  and  plans  board 
member  of  Reach,  Yates  & 
Matoon  (now  Reach,  McClin- 
ton),  N.  Y.,  named  director 
of  television  and  radio,  Cal- 
kins &  Holden,  N.  Y.  For 
past  year,  Mr.  Gladney  has 
headed  his  own  marketing 
consultant  firm  and  had  been 
acting  in  consulting  capacity 
with  C&H.  Mr.  Gladney  from 
1950-56  was  director  of  tv 
and   radio    sales  promotion. 


MARTIN  SAMIT,  NBC  Radio  advertising  coordina- 
tor, announced  his  resignation  to  devote  fulltime 
to  his  activities  as  director  of  Consumer  Be- 
havior Labs,  N.  Y.,  formed  to  offer  advertisers 
and  agencies  creative  research  services  on  socio- 
psychological  problems  in  marketing  and  ad- 
vertising. 

RAYMOND  A.  ROBINSON,  research  director  of 
Foote,  Cone  &  Belding,  Los  Angeles,  elected  v.p.- 
director  of  research. 

WILLIAM  H.  GENGE,  account 
supervisor  of  Ketchum,  Mac- 
Leod &  Grove  Inc.,  Pitts- 
burgh, elected  v.p.  of  agency. 
Mr.  Genge,  who  joined 
KM&G  in  1953,  was  previ- 
ously in  advertising  depart- 
ment of  Gulf  Oil  Corp.,  Pitts- 
burgh. 

PETER  HELLER,  assistant  V.p. 
of  Institute  for  Motivational 
Research,  appointed  director 
of  international  relations 
for  IMR.  Mr.  Heller  will  coordinate  Institute's 
operations  now  covering  11  countries  in  North 
America,  Europe  and  North  Africa. 

ALBERT  W.  FLOR  JR.,  previously  with  Campbell- 
Ewald  in  Detroit,  to  Erwin  Wasey,  Ruthrauff  & 


MR.  GENGE 


Page  96 


October  27,  1958 


Ryan's  Los  Angeles  office  as  senior  account  ex- 
ecutive. 

EARL  COLLINS,  previously  v.p.  of  Gordon  &  Hemp- 
stead Inc.,  Chicago,  to  Tatham-Laird  Inc.,  same 
city,  as  group  copy  supervisor.  JOHN  WILSON, 

formerly  commercial  writer-producer  at  Gard- 
ner Adv.,  St.  Louis,  also  to  T-L  as  group  copy 
supervisor. 

GEORGE  C.  MEAD,  formerly  copywriter  at  Earle 
Ludgin  &  Co.,  Chicago,  to  Reach,  McClinton  & 
Co.,  same  city,  as  account  executive  and  copy- 
writer. 

PATRICK  CONNOLLY,  with  experience  in  appliance 
business  on  both  agency  and  advertiser  levels, 
named  account  executive  on  RCA  Victrola  at 
Kenyon  &  Eckhardt,  N.  Y. 

ROBERT  B.  CONROY  appointed  account  executive 
on  Plymouth  Div.  of  Chrysler  Corp.  tv  account 
at  Grant  Adv.  Inc.,  Chicago. 

NORMAN  C.  WIDENHOFER,  assistant  manager  of 
WGL  Ft.  Wayne,  Ind.,  in  charge  of  program- 
ming, to  Willis  S.  Martin  Co.,  Ft.  Wayne  adver- 
tising agency  as  assistant  account  executive  and 
consultant  in  radio  and  tv  planning  and  pro- 
gramming, effective  Nov.  3. 

HARRY  ALLEVA,  formerly  with  Arthur  Murray  as 
advertising  manager,  to  William  Warren,  Jack- 
son &  Delaney,  N.  Y.,  as  agency's  radio-tv  pro- 
duction director. 

SAUL  GRUBSTEIN,  former  CBS  art  director,  most 
recently  with  Gore/Smith/Greenland,  to  execu- 
tive art  director,  Hicks  &  Greist  Inc.,  N.  Y. 

LUCIAN  R.  BLOOM,  formerly  media  manager,  Cun- 
ningham &  Walsh,  N.  Y.,  and  before  that  with 
Kenyon  &  Eckhardt  as  Detroit  media  director 
and  as  media  supervisor  at  K  &  E's  New  York 
office,  to  Ted  Bates,  N.  Y.,  as  assistant  media 
supervisor. 

EDWARD  R.  BOSLEY,  formerly  creative  director  at 
Lennen  &  Newell,  San  Francisco,  appointed  copy 

Broadcasting 


NOTICE  TO  EDITORS— For  more  than  30  years,  Metropolitan 
Life  has  sponsored  advertising  messages  on  national  health  and 
safety.  Because  of  public  interest  in  the  subject  matter  of  these 
advertisements,  Metropolitan  offers  all  news  editors  (including 
radio  news  editors),  free  use  of  the  text  of  each  advertisement 


Why  do  diabetic  doctors 
live  longer 
than  other  diabetics? 

Anyone  who  develops  diabetes  can  take  hope 
from  the  personal  experiences  of  doctors  who  have 
the  disease.  They  have  proved  that  by  strict  ad- 
herence to  treatment,  they  can  live  almost  as  long 
and  as  actively  with  the  disease  as  without  it. 

When  mild  diabetes  is  discovered  early,  it  can 
often  be  controlled  by  diet  alone,  or  by  diet  and 
exercise.  In  other  cases,  a  combination  of  insulin, 
diet  and  exercise  may  be  required. 

New  compounds,  taken  by  mouth,  appear  to 
be  beneficial  in  selected  cases,  usually  those  who 
have  mild  diabetes  which  developed  after  age  40. 
Their  use,  however,  requires  strict  medical  super- 
vision .  .  .  and  their  true  place  in  diabetes  treat- 
ment awaits  further  study. 

Anyone  at  any  age  can  develop  diabetes,  but 
your  chances  of  doing  so  are  increased  .  .  .  if  you 
are  overweight;  if  diabetes  has  occurred  in  your 
family;  if  you  are  between  the  ages  of  40  and  65. 

Today,  about  one  million  people  in  our  country 
have  diabetes  and  are  getting  treatment.  Another 
million  Americans  have  the  disease,  but  are  com- 
pletely unaware  of  it.  This  is  because  diabetes, 
early  in  its  course,  causes  no  noticeable  symptoms, 
and  may  not  until  it  is  well  advanced. 

So,  everyone  should  have  periodic  health  ex- 
aminations, including  simple  tests  for  diabetes. 
And  no  one  should  delay  seeing  the  doctor  if  any 
of  the  following  common  symptoms  of  diabetes 
should  occur  . . .  weight  loss  despite  constant  hunger 
and  excessive  eating,  increased  fatigue  during  nor- 
mal activities,  excessive  thirst  and  frequent  urination. 


in  this  series.  The  text  may  be  used  in  regular  health  features, 
health  columns  or  health  reports  with  or  without  credit  to 
Metropolitan.  The  Company  gladly  makes  this  material  avail- 
able to  editors  as  one  phase  of  its  public-service  advertising  in 
behalf  of  the  nation's  health  and  safety. 


If  diabetes  is  found,  the  usual  reward  for  obedi- 
ence to  the  doctor's  orders  is  added  years  of  com- 
fort and  of  life.  Doctors  know  this  . .  .  and  that  is 
why  those  of  them  who  have  diabetes  live  longer 
than  other  diabetics. 


COPYRIGHT  1958 — METROPOLITAN    LIFE  INSURANCE  COMPANY 

Metropolitan  Life  Insurance  Company 

(A  MUTUAL  COMPANY) 

1  Madison  Avenue,  New  York  10,  N.  Y. 

Broadcasting 


October  27,  1958    •  Page 


ORDER  NOW! 

the 

all-new 

632-page 

authoritative 

more  complete  than  ever 

BROADCASTING 

7958  Yearbook  issue* 

"the  one-book  library  of  television  and  radio  information" 

AJL  separate  directories  in- 
dexing  the  world  of 
broadcasting 

•  tv  stations 

•  am  stations 

•  fm  stations 

•  educational  stations 

•  networks 

•  sales  representatives 

•  advertising  agencies 

•  associations 

•  services 

•  government 

•  schools 

plus  

market  data,  billings,  ratings,  pro- 
grams, talent,  historical  facts — all 
arranged  and  indexed  for  instant 
reference 

station  listings  by  state  and  city 
show  executive  personnel,  net- 
work, power,  frequency  or  chan- 
nel; separate  directories  by  call 
letters,  frequencies,  newspaper  and 
group  ownership 

•  limited    number    available  at 
$4.00  per  copy 

BROADCASTING 

THE    BUSINESSWEEK LY   OF  TELEVISION   AND  RADIO 

Circulation  Department 
1735  DeSales  Street,  N.W. 
Washington  6,  D.  C. 

"published  every  September  as  53rd  issue 
of  BROADCASTING — The  Businessweekly  of 
Television   and  Radio 


PEOPLE  CONTINUED 


supervisor  in  Compton  Adv.'s  San  Francisco 
division. 

CHERIE  LEE,  formerly  Edward  H.  Weiss  &  Co., 
copy  chief,  and  most  recently  on  creative  staff 
of  Earle  Ludgin  &  Co.,  both  Chicago,  joins 
creative  staff  of  McCann-Erickson,  Chicago. 

WILLIAM  BENT,  formerly  tv  writer  and  account 
executive  for  R.  Jack  Scott,  Chicago,  to  Chicago 
staff  of  Bozell  &  Jacobs  Inc.  as  copywriter. 

STEPHEN  M.  SALONITES,  formerly  director  of  tv 
sales  development,  Katz  Agency,  to  New  York 
sales  staff  of  American  Research  Bureau. 

SYLVIA  CANADAY,  formerly  sales  promotion  and 
publicity  director  at  Johnston  Inc.,  Dallas,  to 
Erwin  Wasey,  Ruthrauff  &  Ryan  Inc.,  Chicago, 
as  public  relations  assistant.  LINDEN  CHILES,  broad- 
cast specialist  for  Armed  Forces  Radio  &  Tv 
Service,  returns  to  EWR&R  Chicago  office  as 
assistant  producer. 

L.  G.  (GARRY)  PASKUS,  formerly  editor  and  pub- 
lisher of  Westchester  (N.  Y.)  News,  to  E.  J. 
Ade  &  Co.,  N.  Y.,  creative  staff 

ELI  GORDON,  vp.  in  charge  of  production  and 
traffic  for  J.  Walter  Thompson  Co.,  N.  Y.,  ap- 
pointed head  of  1958-59  Advertising-Executives 
Division  drive  on  behalf  of  Federation  of  Jew- 
ish Philanthropies. 

KENNETH  J.  WARD,  v.p.  at  J.  Walter  Thompson 
Co.,  Chicago,  named  chairman  of  public  rela- 
tions division  of  Chicago  Heart  Assn.'s  annual 
fund  drive. 


HARRY  CHAPPERON,  56.  public 
relations  director  of  Emil 
Mogul  Co.,  New  York.,  died 
Oct.  18  following  heart  attack 
at  his  Roslyn  Heights,  L.  I., 
home.  Long  identified  with 
Park  &  Tilford  (Schenley  In- 
dustries), cosmetics  and  Tin- 
tex  accounts — air  media  users 
— Mr.  Chapperon  joined  Mo- 
gul in  1956  when  it  absorbed 
Storm  &  Klein  Inc.,  of  which 
Mr.  Chapperon  was  v.p. 


MR.  CHAPPERON 


FILM 


JOHN  W.  KIERMAIER,  formerly 
business  manager  of  Inde- 
pendent Television  Corp., 
N.  Y.,  promoted  to  assistant 
to  president  of  ITC.  Mr. 
Kiermaier  was  formerly  with 
NBC-TV  as  director  of  ad- 
ministration, NBC  news  and 
special  affairs,  administra- 
tive coordinator,  NBC  Film 
Div.  and  administrative  sales 
manager,  also  in  NBC  Film 
Div.  ITC  was  organized  this 
summer  by  Jack  Wrather  Or- 
ganization, Beverly  Hills,  Calif.,  and  Associated 
Television  Ltd.,  London. 


MR.  KIERMAIER 


LEN  LEVY,  formerly  executive  producer  at  Kling 
Film  Productions,  Chicago,  named  to  head  newly- 
opened  Chicago  office  of  Robert  Lawrence  Pro- 
ductions. 

ROBERT  S.  ALTSHULER,  publicity -promotion  director, 
Prestige  and  Riverside  Records,  to  director  of 
advertising-publicity,  United  Artists  Records 
Inc.,  wholly-owned  subsidiary  of  United  Art- 
ists Inc. 

HERMAN  BARTEL,  formerly  v.p.  and  visual  editorial 
director  of  The  American  Home  magazine,  to 
Hartley  Productions  Inc.,  N.  Y.,  motion  picture 
producers,  as  associate  producer. 

PAUL  HARRISON,  formerly  director  at  Desilu  re- 
ductions, Hollywood,  has  joined  Screen  Gems 
Inc.,  Hollywood,  as  executive  producer. 

DOMINICK  DUNNE,  program  executive  at  CBS-TV, 
will  join  20th  Century-Fox  Television  Nov.  1  as 
producer  to  create  future  tv  series.  He  will 
have  charge  of  screening  plots,  hiring  writers 
and  otherwise  creating  and  developing  new 
video  program  series.  After  their  acceptance  Mr. 
Dunne  will  serve  as  executive  producer  for  these 
new  series. 


HARVEY  VICTOR,  formerly  with  Official  Films, 
N.  Y.,  as  northeast  sales  representative,  ap- 
pointed account  executive  in  New  England  area 
for  Jayark  Films,  N.  Y. 

CECIL  SEAVEY  joins  western  sales  staff  of  Screen 
Gems  and  will  headquarter  in  Denver. 

NETWORKS      '  " 

ARTHUR  M.  OKUN,  formerly  with  CBS  Radio  as 
sales  service  representative,  appointed  account 
executive  with  Mutual. 

EDGAR  PETERSEN,  former  producer  of  Climax  and 
for  past  four  months  in  London  supervising  pro- 
duction of  The  Invisible  Man  tv  film  series  for 
CBS,  named  executive  producer  of  CBS-TV  in 
Hollywood. 

RICHARD  COOGAN,  Marshal  Matt  Wayne  of  NBC- 
TV's  The  Californians,  has  been  named  chair- 
man of  tv  star  committee  for  Arthritis  and 
Rheumatism  Foundation.  Mr.  Coogan  is  mak- 
ing personal  appearance  tour  of  children's  hos- 
pitals in  connection  with  10th  annual  "Fight 
Arthritis"  campaign. 


STATIONS  b 


JACK  REBER,  executive  co- 
ordinator of  Cascade  Broad- 
casting Co.,  promoted  to  as- 
sistant general  manager  of 
Cascade,  headquartering  in 
Yakima,  Wash.  Mr.  Reber  was 
director  of  NBC  Spot  Tv 
and  Radio  Sales  and  prior 
to  that  was  NBC  Spot  Tv 
Sales  manager.  Cascade  is 
composed  of  KIMA-AM-TV 
Yakima,  KEPR-AM-TV  Ken- 
newick  -  Pasco  -  Richland, 
KWIQ  Moses  Lake,  KBAS- 
TV  Ephrata,  all  Washington, 
Lewiston,  Idaho. 


MR.  REBER 

and  KLEW-TV 


HARVEY  OLSON,  WDRC  Hartford,  Conn.,  pro- 
gram manager  for  past  13  years,  promoted  to 
v.p.  in  charge  of  public  relations. 

JAMES  GUNN,  KVAN  Van- 
couver, Wash.,  sales  man- 
ager, promoted  to  station 
manager.  Mr.  Gunn  has  been 
sales  manager  of  WTVW  (TV) 
Tacoma,  Wash.,  manager  of 
KAGR  Yuba  City,  Calif.,  and 
general  sales  manager  of 
KONA  (TV)  Honolulu. 

CHUCK  STEWART,  formerly  ac- 
count executive  with  WTLX 
New  Orleans,  named  general  MR  GUNN 

manager  of  WRBC  Jackson, 

Miss.  Other  WRBC  appointments:  MIKE  HUNTER, 
previously  with  KBOX  Dallas,  to  air  personality 
and  promotion  manager;  ROBERT  Q.  SMITH,  for- 
merly with  WDSG  Dyersburg,  Tenn.,  to  air  per- 
sonality and  public  service  director;  JIM  TOWN- 
SEND,  previously  with  WDSG  to  air  personality, 
and  NICK  STEVENS  to  account  executive. 


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Page  98    •    October  27,  1958 


Broadcasting 


MR.  STEWART 


FRANK  STEWART,  formerly  co- 
owner  and  manager  of 
KTXN  Austin,  Tex.,  ap- 
pointed manager  of  KPBC 
Houston.  JACK  McGREW  con- 
tinues as  manager  of  KPRC- 
TV  and  assistant  general 
manager  for  entire  operation. 
Mr.  Stewart  was  previously 
with  Wilheim,  Laughlin  & 
Wilson  advertising  agency 
and  once  headed  his  own 
agency. 


BEN  SHROPSHIRE,  formerly  in 
sales  at  KIMA-TV  Yakima, 
Wash.,  named  station  man- 
ager of  KLEW-TV  Lewiston, 
Idaho,  replacing  W.  K.  THOM- 
AS, resigned  to  set  up  tv- 
radio  agency  in  Spokane, 
Wash.  Both  stations  are  part 
of  Cascade  Broadcasting  Co., 
which  also  includes  KEPR- 
TV  Pasco  and  KBAS-TV 
Ephrata,    both  Washington. 


MR.  SHROPSHIRE 


RONALD  J.  KAHN,  formerly  with  McLendon  Sta- 
tions in  executive  capacity,  named  director  of 
sales  for  KYA  San  Francisco,  Bartell  Family 
station.  Other  KYA  appointments:  new  account 
executives  include  CHARLES  W.  JOHNSON,  former 
sales  manager  of  KVSM  (now  KOFY)  San 
Mateo,  Calif.,  and  GARY  GARLUND,  former  sales 
manager  of  KSFO  San  Francisco.  WILLIAM  C. 
JONES,  previous  program  director  of  Bartell's 
Eastern  Div.,  to  similar  job  at  KYA.  JAMES 
SPARROW,  previously  program  director  of  KRUX 
Glendale,  Ariz.,  named  assistant  program  di- 
rector and  chief  announcer.  SEAMUS  O'HARA 
transfers  from  WOKY  Milwaukee.  MARK  ADAMS, 
formerly  chief  of  Denver  news  department  of 
Intermountain  Network,  appointed  news  director. 
ROBERT  ANDERSON,  formerly  with  WQXR  New 
York,  named  director  of  merchandising,  promo- 
tion and  publicity.  MISS  NORMA  ROBINSON, 
previously  with  NBC  in  San  Francisco  and  Los 
Angeles,  appointed  administrative  assistant  to 
general  manager. 

JULES  L.  MAYEUX  named  sales  manager  of  WBRZ 
(TV)  Baton  Rouge.  La.,  replacing  GUY  CORLEY. 

CHARLES  S.  COOPER,  formerly  sales  manager  of 
WMVA  Martinsville,  Va.,  to  WFLB  Fayetteville, 
N.  C,  in  similar  capacity. 

JACK  BROWN,  formerly  with  KOBY  San  Fran- 
cisco, to  KROW  Oakland,  Calif.,  as  assistant  gen- 
eral sales  manager. 

BERNARD  HIRSCH,  formerly  eastern  advertising 
manager,  Gentlemen's  Quarterly,  Esquire  pub- 
lication, to  WXIX  i  TV)  Milwaukee  as  account 
executive. 

WES  BOWEN  to  KNOB  (FM)  Long  Beach,  Calif., 
as    program    director,    replacing    DAVE  LARSON, 

going  on  active  duty  with  Marine  Corps. 

CARL  H.  WESSER  named  chief  facilities  engineer 
for  WWJ-AM-FM-TV  Detroit.  OLIN  J.  LAPHAM 
appointed  WWJ-AM-FM  chief  studio  engineer 
and  LEO  E.  RYMARZ  to  WWJ-TV  studio  engineer- 
ing supervisor. 

JOHN  HINKLE  named  chief  accountant  of  WISN- 
AM-TV    Milwaukee,    replacing    JOSEPH  SERGIO, 

to  devote  full  time  to  duties  as  stations  busi- 
ness manager. 

JOHN  SMITH,  KTRH  Houston  director  of  news, 
elevated  to  director  of  local  sales.  DAN  RATHER 
moves  up  from  newscaster  to  director  of  news. 


TOM  B.  HAWKINS,  formerly  with  Coca-Cola  Co.  in 
Baltimore,  to  KGFJ  Los  Angeles  as  public  rela- 
tions director. 


ROBERT  BUNNELL,  sports  director,  KACE  Riverside, 
Calif.,  has  joined  KFXM  San  Bernardino,  Calif., 
as  head  of  its  new  Riverside  office.  MRS.  JAN  DE 
LOE,  formerly  with  Gage.  Booth  and  West  Adv. 
Agency,  Beverly  Hills,  Calif.,  has  joined  River- 
side sales  staff  of  KFXM  and  will  also  serve  as 
station's  women's  director. 


PAT  McGUINNESS,  newscaster  at  KFWB  Los 
Angeles,  joins  news  bureau  of  KNX  Los  Angeles- 


CBS  Radio  Pacific  Network  Nov.  10.  PAUL  UDELL, 

newswriter-editor  previously  in  public  relations 
work  in  Chicago  and  Beverly  Hills,  Calif.,  be- 
comes KNX-CRPN  staffer  today  (Oct.  27). 

DONALD  BATTING,  formerly  with  WFAH  Alliance, 
Ohio,  as  news  editor,  to  WICE  Providence,  R.  I., 
as  assistant  news  editor,  replacing  WILLIAM  T. 
STEFFY,  resigning  to  become  city  editor  of  Alli- 
ance Review. 

LEONARD  M.  ZELICK,  formerly  news  specialist  and 
announcer  for  WFBG-AM-TV  Altoona!  Pa., 
named  news  editor  of  WBZ-WBZA  Boston- 
Springfield,  Mass. 

JAMES  L.  SNYDER,  KDKA  Pittsburgh  news  director, 
adds  duties  as  assistant  program  manager. 

EUNICE  SCHNEIDER,  formerly  with  WFBR  Balti- 
more as  continuity  director,  joins  WBAL-AM- 
TV  Baltimore  as  promotional  assistant. 

JAMES  L.  MILLER,  formerly  with  WQED  (TV) 
Pittsburgh,  named  commercial  coordinator  for 
WTVN  (TV)  Columbus,  Ohio. 

BETTY  FARBER,  freelance  radio-tv  producer  and 
publicitor,  named  coordinator  of  WCFL  Chi- 
cago's Bob  Elson  at  the  Pump  Room  show  and 
also  to  handle  station's  publicity. 

WILL  PITTENGER,  Northwest  Schools,  Portland, 
Ore.,  graduates  to  KDIX-TV  Dickinson,  N.  D., 
as  floor  manager.  Other  Northwest  graduates 
and  their  placements:  CARL  H.  WENZEL  to  WMBV- 
TV  Marinette,  Wis.,  working  on  floor,  camera 
and  as  director;  JOHN  MILLER  to  floor  director  at 
WFLA-TV  Tampa.  Fla.;  ROBERT  CYPHERS  to 
KICA-TV  Clovis,  N.  M.,  as  sales  representative, 
and  PETER  WOOLEY  to  KKEY  Vancouver,  Wash., 
as  sales  representative. 

FRED  FISCHER,  formerly  at  WLWC  (TV)  Colum- 
bus, Ohio,  in  sales,  to  WATE  (TV)  Knoxville, 
Tenn.,  sales  department. 

CHRISTOPHER  DRAKE,  formerly  district  manager  for 
Capitol  Records,  to  WILD  Boston  sales  staff. 


JERRY  LIPMAN,  previously  account  executive  with 
WCOL  Columbus.  Ohio,  to  WCAR  Detroit  sales 
staff. 

ROBERT  LEWIS,  formerly  at  KAMO  Rogers,  Ark., 
to  KODE  Joplin,  Ark.,  in  sales  department. 

CLETE  ROBERTS,  KTLA  (TV)  Los  Angeles  news- 
caster, has  left  on  reporting  trip  which  will  take 
him  around  world.  Stops  at  Paris,  Rome,  Bagh- 
dad. New  Delhi,  Tokyo  and  Honolulu  are  planned 
as  well  as  trips  to  other  news-making  capitals 
of  world. 

JOSEPH  LEEMING,  formerly  public  relations  di- 
rector of  WHCT  (TV)  Hartford  (which  has  sus- 
pended operations),  named  to  information  serv- 
ices department  of  CBS-TV  Stations,  assigned 
to  CBS-TV  Film  Sales. 

ALAN  HERBERT,  previously  in  charge  of  tv  rela- 
tions for  Air  Materiel  Command's  public  infor- 
mation office  at  Wright-Patterson  AFB,  to  WHIO 
Dayton,  Ohio,  as  news  reporter-caster. 

ART  CURLEY,  formerly  announcer-m.c.  with  WCBM 
Baltimore,  to  WJBR  (FM)  Wilmington  in  sim- 
ilar capacity. 

BILL  JOHNSON,  formerly  with  WOCH  North  Ver- 
non, Ind.,  as  news  director,  to  WMTL  Leitch- 
field,  Ky.,  as  air  personality. 

BOB  FRIEND,  Pittsburgh  Pirates'  star  pitcher, 
signed  by  KDKA  Pittsburgh  to  host  weekly  15- 
minute  Saturday  program  about  baseball. 

JOHNNY  GRANT,  KMPC  Los  Angeles  d.j.,  notified 
by  Dept.  of  Defense  of  acceptance  of  his  offer 
to  tour  military  installations  in  Far  East  with 
his  "Operation  Starlift"  during  coming  holiday 
season.  Mr.  Grant  and  his  17  member  entertain- 
ment unit  will  leave  U.  S.  Dec.  15  and  return 
Dec.  31. 

JOE  O'NEILL  joins  WWDC  Washington  as  head  of 
record  library. 

J.  E.  O'NEILL,  president-owner  of  O'Neill  Broad- 


The  Sound  of  Quality 


In  a  quality  market  of  14  counties  where 
598,800  people  spent  $1,016,738,000 
—  a  per  capita  average  of 
$1,885.00.    ($204  above 
the  national  average. ) 

Salesmanagement's 
"Survey  of  Buying 
.a  Power  — 1957" 


For  over  35  years  the  Quint-Cities'  senior  station 

(Davenport  and  Bettendorf,  Iowa  —  Rock  Island,  Moline  and  East  Moline,  Illinois) 

Col.  B.  J.  Palmer,  President 
Ernest  C.  Sanders,  Manager 
Mark  Wodlinger,  Sales  Mgr. 


woe 


RADIO 


Tri-City  Broadcasting  Co.,  Davenport,  Iowa 


Peters,  Griffin,  Woodward,  Ine, 
Exclusive  National  Representatives 


Broadcasting 


October  27,  1958    •    Page  99 


PEOPLE  CONTINUED 


casting  Co.  (KJEO-TV  Fresno,  Calif.),  named  to 
Fresno  State  College  advisory  board. 


PROFESSIONAL  SERVICES 


PROGRAM  SERVICES 


PAUL  MAMORSKY  named  sales  v.p.  of  Plandome 
Productions  Inc.,  N.  Y.,  recently-established 
firm  specializing  in  musical  scores  for  radio-tv 
shows  and  commercial  jingles. 

AlEX  LESLIE,  formerly  with  Modern  Teleservice, 
appointed  national  coordinator  of  Bonded  Tv 
Film  Service,  Philadelphia. 

RALPH  PORTER  joins  Van  Praag  Productions, 
N.  Y.,  as  producer-director.  First  assignment  is 
Ed  Sullivan-Mercury  spots. 


REPRESENTATIVES 


PAUL  R.  WEEKS,  v.p.  of  H-R 
Representatives  Inc.  and  H-R 
Television  Inc.  announces  his 
retirement  effective  today 
(Oct.  27).  JAMES  ALSPAUGH, 
manager  of  H-R's  San  Fran- 
cisco office,  elected  v.p.  Mr. 
Alspaugh's  previous  experi- 
ence includes  KYA  San  Fran- 
cisco, KJBS  San  Francisco 
and  John  Blair  &  Co.,  same 
city. 

WILLIAM  P.  PIPHER,  formerly 
sales  manager  of  WTVH  (TV) 
Peoria,  111.,  joins  Edward 
Petry  &  Co.  as  midwestern 
manager  for  radio,  effective 
Nov.  3,  replacing  JOHN  ASH- 
ENHURST,  promoted  to  assist- 
ant to  executive  v.p. 

LUANNE  FALK,  formerly  with 
CBS  Television  Film  Sales 
Inc.,  to  Chicago  staff  of 
Barry-Grafman  &  Assoc.,  tv 
program  and  sales  representa- 
tive firm,  as  public  relations 
and  publicity  assistant. 


ROBERT  J.  POLINGHORN,  formerly  director  of  pub- 
licity and  public  relations  at  Dresser's  Mfg. 
Div.,  Bradford,  Pa.,  appointed  account  executive 
in  Public  Relations  Counselors  Div.  of  Vic  Mait- 
land  &  Assoc.,  Pittsburgh. 

ELISHA  GOLDFARB,  Mutual  Radio  general  counsel 
since  1950,  and  WILLIAM  M.  REGAN,  RKO  Telera- 
dio  and  WOR-AM-TV  New  York  general  coun- 
sel, have  joined  with  LOUIS  POWELL,  experienced 
in  tax  law,  and  PAUL  J.  QUINN,  specialist  in  mo- 
tion picture  law,  to  form  law  firm  for  general 
practice.  Called  Regan,  Goldfarb,  Powell  & 
Quinn,  firm  is  located  at  1270  Avenue  of  Amer- 
icas, N.  Y.;  telephone:  Judson  6-5322. 

MAX  LEVINE  resigns  as  public  relations  director 
and  radio-tv  time-buyer  for  Ritter-Lieberman 
Inc.,  Allentown,  Pa.,  advertising  agency,  to  open 
his  own  public  relations  agency  in  Allentown  at 
137  N.  7th  St. 


MANUFACTURING 


WALTER  L.  BROUGH,  formerly 
with  Hercules  Motors  Corp., 
Canton,  Ohio,  as  executive 
v.p.,  named  manager  of 
manufacturing  division  of 
ORRadio  Industries  Inc.,  Op- 
elika,  Ala.  Mr.  Brough  was 
previously  with  Timken 
Roller  Bearing  Co.,  Canton, 
and  was  also  chief  engineer 
of  Union  Drawn  Steel  Div., 
Republic  Steel  Corp. 


MR.  BROUGH 


MR.  ALSPAUGH 


G.  W.  TUNNEL,  formerly  mer- 
chandise manager,  test  and  measuring  equip- 
ment, RCA  Industrial  Electronics  Products  Div.. 
to  manager,  broadcast  systems  and  shop  repair 
service  sales,  technical  products  service,  RCA 
Service  Co.,  Camden,  N.  J. 


Meet  Me  in  St.  Looie — Looie 

Sales  Promotion  —  Audience  Promotion  —  Merchandising  — 
Publicity  —  Public  Relations  —  Competitive  Media 
Promotion  —  Trade  Paper  Advertising  — 

These  are  the  top  subjects  to  be  studied  in  depth  at  the  third  annual  BPA 
Seminar  at  the  Chase  Hotel  in  St.  Louis,  November  16  through  19.  Most 
of  the  top  broadcast  promotion  brains  in  the  industry  will  be  bustin'  with 
ideas  for  stations  big  and  small,  in  big  markets  and  small  towns,  radio  and 
TV. 

If  you've  got  a  stake  in  broadcast  promotion,  you'll  want  to  meet  us 
at  the  Chase. 

Full  and  partial  registrations  are  available  now.  You  can  inquire  at  BPA 
Headquarters,  190  State  Street,  Chicago,  for  information  on  individual 

sessions. 

TEAR-OFF  COUPON  AND  MAIL 


Mr.  William  E.  Pierson 
Broadcasters  Promotion  Assn. 
ISO  N.  State  Street 
Chicago  1,  Illinois 


BPA 


Please  reserve    places  for  me  at  the  BPA  Seminar  at  the  Chase  Hotel, 

St.  Louis,  Missouri,  November  16  through  19.  My  check  is  enclosed  for  full 
registration — $36.00. 


/  will  make  my  own  hotel  reservation. 


DR.  PHILIP  N.  HAMBLETON,  previously  with  Syl- 
vania  Electric  Products  and  Philco  Corp.,  named 
supervisor  of  research  and  development  of 
tubes,  CBS-Hytron,  Danvers,  Mass. 

JOHN  E.  JOHNSON,  formerly  marketing  v.p.  for 
datamatic  division,  Minneapolis-Honeywell  Reg- 
ulator Co.,  named  manager  of  marketing  de- 
partment, RCA  electronic  data  processing  divi- 
sion. 

HAROLD  F.  DRISCOLL,  formerly 
with  Bell  &  Howell  Co.,  Chi- 
cago, in  marketing  consumer 
products  section,  appointed 
advertising  manager  of  Ze- 
nith Radio  Corp.,  Chicago 
[AT  DEADLINE,  Oct.  13]. 
Mr.  Driscoll  began  his  busi- 
ness career  as  retail  salesman 
and  store  manager  for  Iowa 
Furniture  Co.,  Belle  Plaine. 

GORDON  W.  JOHNSON,  for- 
merly senior  project  en- 
gineer for  Research  Inc.,  Minneapolis,  appointed 
director  of  engineering  at  Pacific  Magnetic 
Corp.,  Romoland,  Calif. 


ROBERT  ADAMS,  former  execu- 
tive in  sales,  engineering  and 
manufacturing  with  such 
firms  as  Bendix  Radio,  RCA 
and  General  Electric,  to 
Packard-Bell  Electronics 
Corp.  as  manager  of  eastern 
operations.  Mr.  Adams,  to 
headquarter  in  Washington, 
D.  C,  replaces  COMMODORE 
A,  J.  SPRIGGS,  USN  (Ret.)  P-B 
v.p.  now  on  loan  to  U.  S. 
Dept.  of  Commerce  as  ad- 
viser to  director,  electronics 
division  [PEOPLE,  Oct.  20]. 


MR.  DRISCOLL 


MR.  ADAMS 


KENNETH  C.  MORITZ  resigns  as  export  sales  man- 
ager for  Philco's  government  and  industrial 
products  to  join  Semiconductor  Div.  of  Ray- 
theon Manufacturing  Co.  (Waltham,  Mass.)  as 
sales  manager. 


R.  H.  BENEDICT  JR.  named  field  sales  manager 
and  A.  T.  MASTERS  appointed  manager  of  product 
evaluation  of  Ramset  Fastening  System,  Olin 
Mathieson  Chemical  Corp.,  N.  Y.  Mr.  Benedict 
had  been  assistant  field  sales  manager,  Mr. 
Masters  assistant  manager  of  product  evalua- 
tion. 


TRADE  ASSNS. 

GEORGE  COMTE,  general  manager  of  WTMJ  Mil- 
waukee, named  to  Radio  Advertising  Bureau 
board  of  directors,  by  bureau's  executive  com- 
mittee. Mr.  Comte,  member  of  RAB's  plans  com- 
mittee for  past  two  years,  replaces  DONALD  W. 
THORNBURGH,  who  resigned  from  board  with  sale 
of  WCAU  Philadelphia.  Mr.  Comte  is  also  di- 
rector of  Journal  Co.,  owner  of  Milwaukee  Jour- 
nal, which  in  turn  owns  WTMJ-AM-TV. 


EDUCATION 


CLOID  WADE,  formerly  studio  supervisor,  WUNC- 
TV  Chapel  Hill,  N.  C.,  named  production  associ- 
ate. G.  RICHARD  HESS,  former  cameraman,  named 
to  succeed  Mr.  Wade.  Changes  in  WUNC-TV 
engineering  section:  JACK  C.  PENN,  assistant  en- 
gineer for  Chapel  Hill  studio;  ROBERT  RABB,  for- 
merly with  WAIM-TV  Anderson,  S.  C,  to  trans- 
mitter engineer,  and  PEARLY  MODLIN,  formerly 
with  WFLB-TV  Fayetteville,  N.  C,  to  kinescope 
engineer.  JAMES  E.  STU  DDI  FORD,  with  WUNC-TV 
for  two  years  as  scenic  designer,  lighting  di- 
rector and  producer-director,  promoted  to  direc- 
tor of  special  projects. 


GOVERNMENT 


Page  100 


October  27,  1958 


FRANK  MARX,  ABC  v.p.  in  charge  of  engineering, 
and  RAYMOND  F.  GUY,  NBC  senior  staff  engineer, 
left  Oct.  18  on  six-week  tour  to  inspect  world- 
wide facilities  of  Voice  of  America.  Mr.  Marx 
and  Mr.  Guy,  both  members  of  broadcast  ad- 
visory committee  of  U.  S.  Information  Agency, 
plan  to  evaluate  ability  of  Voice  facilities  to 
meet  "challenge  of  the  Communist  barrage." 
Their  itinerary  will  include  Lisbon,  Tangier, 
Madrid,  London,  Munich,  Athens,  Rhodes,  Sal- 
onika, Colombo  (Ceylon),  Singapore,  Hong 
Kong,  Manila  and  Honolulu. 

Broadcasting 


PROGRAMS  &  PROMOTIONS 


EACH  of  the  "suspects"  in  the  lineup 
above  was  interrogated  by  a  KIMA- 
TV  Yakima,  Wash.,  "detective"  in  a 
special  half-hour  show  promoting  the 
Cascade  station's  "Fall  Lineup."  Tak- 
ing its  cue  from  the  CBS-TV  program 
The  Lineup,  KIMA-TV  climaxed  its 
fall  promotion  as  10  girls,  depicting 
programs  from  all  three  networks,  ap- 
peared one  by  one  to  "spill"  the  time, 
day  and  theme  of  the  show  each  rep- 
resented. On  another  set  the  girls 
were  quizzed  further  on  program  high- 
lights by  another  "detective."  Earlier 
KIMA-TV  program  promotions  in- 
cluded on-air  announcements,  remote 
telecasts,  lobby  displays  and  a  booth 
at  the  Central  Washington  Fair. 


UN's  Role  in  World  Affairs 
Told  in  Broadcasters'  Series 

Commemorating  United  Nations  Day  Fri- 
day (Oct.  24),  the  first  in  a  series  of  26 
quarter-hour  programs  entitled  Dateline: 
UN  was  telecast  on  60  stations  in  the  U.  S. 
The  series,  being  produced  by  the  newly- 
formed  United  States  Broadcasters  Com- 
mittee for  the  United  Nations,  is  designed 
"to  give  the  American  viewing  audience  an 
understanding  in  depth  of  the  role  which 
the  UN  has  assumed  in  world  affairs." 
While  avoiding  live  news,  "because  net- 
works and  stations  are  doing  an  excellent 
job  in  this  area,"  the  series  will  aim  to 
"supply  a  graphic  interpretative  background 
for  current  developments." 

Committee  headquarters  are  located  at 
422  Madison  Ave.,  New  York,  office  of 
Frederick  Kugel,  Television  magazine,  com- 
mittee chairman.  P.  A.  (Buddy)  Sugg,  NBC, 
is  vice  chairman,  and  David  C.  Moore, 
Transcontinent  Television  Corp.,  is  secre- 
tary-treasurer. Executive  committee  mem- 
bers include:  Roger  W.  Clipp,  Triangle 
Publications;  R.  E.  Dunville,  Crosley  Broad- 


ALU    INQUIRIES  CONFIDENTIAL 


casting  Corp.;  Harold  Grams,  KSD-TV  St. 
Louis;  Jack  Harris,  KPRC-TV  Houston; 
Donald  McGannon,  Westinghouse  Broad- 
casting Corp.;  C.  Howard  Lane,  KOIN-TV 
Portland;  C.  Wrede  Petersmeyer,  Corin- 
thian Broadcasting  Corp.;  James  G.  Rid- 
dell,  ABC;  J.  S.  Sinclair,  WJAR-TV  Provi- 
dence; George  Storer  Jr.,  Storer  Broadcast- 
ing Co.;  Robert  D.  Sweezey,  WDSU-TV 
New  Orleans;  E.  K.  Wheeler,  WWJ-TV 
Cleveland;  George  Whitney,  KFMB-TV 
San  Diego. 

Working  with  the  broadcasters  on  produc- 
tion of  the  series  are  the  following  prin- 
cipals in  the  United  Nations  Radio  and 
Visual  Services  Div.:  Frank  Passigli,  dep- 
uty director;  William  Henson,  chief  of  UN 
television;  Mavor  Moore,  production;  Ar- 
nold Rabin,  associate  producer-director; 
Michael  Hayward,  chief  of  operations. 

Group  Discussions  to  Follow 
WMAL-TV's  'Talk  Back'  Series 

A  television  program  designed  to  help 
people  solve  their  own  problems  is  sched- 
uled for  the  first  and  third  Sundays  of  each 
month  at  12:30  p.m.  on  WMAL-TV  Wash- 
ington, D.  C.  Entitled  Talk  Back,  the  pro- 
gram is  part  of  the  This  We  Believe  series 
and  will  start  Nov.  2. 

The  experimental  format  of  the  new  series 
includes  a  12-minute  dramatic  sketch  filmed 
in  Hollywood  to  present  a  basic  problem,  a 
15-minute  televised  panel  of  qualified  per- 
sons discussing  the  problems,  and  discus- 
sion groups  around  tv  sets  to  continue  after 
the  show  concludes  each  Sunday.  The 
viewer  groups  are  being  organized  by 
churches  and  community  agencies. 

Talk  Back  is  filmed  by  the  Methodist 
Television  Ministry;  released  through  the 
National  Council  of  Churches,  and  pro- 
duced locally  through  the  Dept.  of  Radio 
and  Television  of  the  Council  of  Churches, 
National  Capital  Area. 

KDKA  Inaugurates  Disc  Clinic 

Representatives  of  Pittsburgh  record 
distributors  have  been  invited  to  audition 
their  latest  releases  with  KDKA  Pittsburgh 
music  programming  personnel  in  a  new 
system  of  Monday  night  "Record  Clinics," 
Program  Manager  Guy  S.  Harris  has  an- 
nounced. 

Under  the  clinic  plan  disc  jockeys  and 
record  men  will  exchange  ideas,  give  opin- 
ions and  bring  each  other  up  to  date  on 
what  listeners  are  requesting  and  what  cus- 
tomers are  buying,  Mr.  Harris  said.  Be- 
cause of  the  constant  rise  in  the  number  of 
records  produced,  KDKA  expects  to  im- 
prove programming  through  discussions  of 
the  records.  Record  companies  are  not 
restricted  to  bringing  in  their  releases  on 
Monday  evenings,  Mr.  Harris  pointed  out. 

WHB  Puts  Check  Artists  on  Run 

A  program  that  broadcasts  the  names  and 
modes  of  operation  of  known  bogus  check 
artists  is  credited  by  Kansas  City  police  and 
businessmen  as  being  "one  of  the  greatest 
strides  taken  in  years  to  help  stamp  out  the 
menace  of  these  criminals,"  according  to 
WHB  Kansas  City.    Entitled  Check-Alert, 


WELCOME  TO 
THE 

CLUB 

WISK  ST.  PAUL,  MINN. 

added  5  towers  for  6  tower 
array.  Completed  July  1958. 

WHYL  CARLISLE,  PENNA. 

2  tower  directional  array.  Com- 
pleted August  1958. 

WLST  ESCANABA,  MICH. 

3  tower  directional  array.  Com- 
pleted Sept.  1958. 

WFGM  FITCHBURG,  MASS. 

3  tower  directional  array.  Com- 
pleted Sept.  1958. 

KLIF  DALLAS,  TEXAS 

4  tower  directional  with  over- 
head counterpoise.  Completed 
Sept.  1958. 

KOCS  ONTARIO,  CALIF. 

3  tower  directional  array  with 
overhead  counterpoise.  Com- 
pleted Aug.  1958. 

WFKB  KEY  WEST,  FLA. 

3  tower  offshore  directional 
under  construction. 

WGOK  MOBILE,  ALABAMA 

2  tower  directional  50$:  towers. 
Completed  Oct.  1958. 

UTILITY  TOWER 

COMPANY 

Box  7022 
OKLAHOMA  CITY,  OKIJL 


Broadcasting 


October  27,  2958   »    Page  101 


PROGRAMS  &  PROMOTIONS  continued 


cmsnm 

MOLOCT.  13 


MM 

v>v 

p 

JUNE 

i  StWS 

AT 

A 

1  Circus 

KETV  (TV)  OMAHA  took  advantage 
of  its  floor-to-ceiling  lobby  windows 
facing  well-traveled  Douglas  St.  to  an- 
nounce an  additional  3Vi  hours  of  air 
time,  Monday  through  Friday,  and  a 
new  lineup  of  daytime  shows.  The  bill- 
boards were  displayed  prominently  on 
all  the  front  and  side  windows  of  the 
lobby.  KETV's  full-time  operation  in- 
cludes the  new  daytime  shows  of  ABC- 
TV,  of  which  KETV  is  a  basic  affiliate, 
and  NTA  Film  Network  program- 
ming, Eugene  S.  Thomas,  station  vice 
president  and  general  manager,  said. 

In  an  "8:55  Baby"  contest,  more 
than  125  prizes  were  awarded  the 
couple  whose  child  was  born  closest 
to  the  new  Oct.  13  starting  time. 


WHB's  twice-daily  program  also  broadcasts 
the  description  and  numbers  of  stolen 
checks  to  make  identification  easier  if  pre- 
sented for  payment.  WHB  quoted  one 
police  official  who  said  "[WHB]  is  accom- 
plishing in  minutes  what  might  take  us 
years  to  do.  It's  just  not  humanly  possible 
for  us  to  call  all  merchants  in  time  to  catch 
these  phonies." 

WEEI  Probes  Creative  Expression 

Exploration  of  the  creative  personality, 
its  problems  and  methods,  is  the  subject  of 
the  series,  The  Creative  Way,  which  started 
its  second  season  on  WEEI  Boston  Oct.  17, 
9:30-10  p.m.  The  programs  feature  guest 
"creators"  who  discuss  the  birth  of  their 
ideas,  obstacles  they  had  to  surmount  in 
producing  their  works  and  general  prin- 
ciples which  may  aid  others  who  seek  in- 
sight and  creative  expression.  Moderator 
of  the  series  is  Dr.  Kenneth  D.  Benne,  di- 
rector of  the  Boston  U.  Human  Relations 
Center,  who  also  is  producing  the  series 
with  Mitzie  Kornetz,  radio  and  tv  editor  of 
the  Boston  U.  News  Bureau. 

Welcome  Wagon  Introduces  KROC 

KROC-AM-TV  Rochester,  Minn.,  hitched 
a  promotion  campaign  to  Welcome  Wagon 
Service  Inc.,  whose  hostesses  present  letters 
and  gifts  to  newcomers,  new  parents  and 
newly  engaged  girls.  In  addition  to  introduc- 
ing the  stations  in  a  friendly  fashion,  Wel- 
come Wagon  hostesses  also  do  valuable 
survey  work  during  their  calls,  KROC- 
AM-TV  reports.  All  questions  are  asked 
before  the  KROC  letter  and  gift  are  pres- 
ented, and  before  the  individual  is  aware 
that  KROC  is  a  Welcome  Wagon  sponsor. 

Stars  Plug  NTA  Films  on  Tour 

Coincident  with  the  start  of  the  NTA 
Film  Network  programming  schedule,  the 
first  of  a  series  of  nation-wide  personal  ap- 
pearances by  stars  of  the  shows  began  this 
month.  The  first  unit  consisted  of  Lori  Nel- 
son, Merry  Anders  and  Barbara  Eden  of 
How  to  Marry  a  Millionaire,  and  they  are 
being  followed  by  Patty  Ann  Gerrity  and  her 
dog  Hector  of  This  Is  Alice,  and  John 
Conte  of  Tv  Hour  of  Stars.  The  appear- 
ances are  scheduled  in  more  than  a  dozen 
major  cities  throughout  the  country. 


WLW  Farm  Radio  Survey  Released 

Peak  radio  listening  periods  by  farm 
families  are  from  6  to  8  a.m.,  again  around 
noon  and  in  early  evening  about  6  p.m., 
according  to  a  farm  radio  survey  report 
sponsored  by  WLW  Cincinnati  for  distribu- 
tion to  advertisers  and  agencies.  Radio 
listening  habits  and  programming  prefer- 
ences in  the  WLW  coverage  area  are 
analyzed  in  the  report  prepared  by  the 
American  Advertising  Service,  Cincinnati. 
Survey  results  are  based  on  1,126  returns 
from  farm  residents  out  of  a  total  of  nearly 
22,000  questionnaires  mailed  to  rural  route 
boxholders  in  April  and  May.  67%  of 
total  survey  respondents  reported  that  they 
usually  listen  to  WLW. 

Kiwanis  Plans  Tv  Week  Salute 

National  Television  Week  (Nov.  16-22) 
is  being  saluted  this  year  by  Kiwanis  Inter- 
national, which  has  prepared  kits  to  help 
local  Kiwanis  clubs  pay  tribute  to  the 
television  stations  of  their  community.  Each 
kit  contains  letters  from  Harold  E.  Fellows, 
president  of  NAB,  Kenneth  Loheed,  presi- 
dent, Kiwanis  International,  and  O.  E. 
Peterson,  Kiwanis  International  secretary. 
Also  included  are  fact  sheets,  "how-to-do-it" 
sheets  on  presenting  a  National  Television 
Week  program,  and  two  sample  press  re- 
leases. Kiwanis  clubs  are  urged  to  empha- 
size this  year's  special-week  slogan.  "Noth- 
ing brings  it  home  like  television." 

WBAL  Animals  Court  Clients 

WBAL  Baltimore  is  currently  promoting 
its  "Full  Range  Programming"  through 
the  use  of  colorful  animal  paper  cutouts  in 
a  series  "from  the  zoo  to  you." 

Among  the  animals  thus  far  distributed 
are  the  "Rubberneckus-Newzus,"  which 
"Eats  choice  news  morsels — provided  by 
Maryland's  largest  radio  new  staff;"  and 
the  "Mastodonic  Kilocyclus,"  which  is  an 
"amiable  ambulatory  giant"  travelling  "over 
all  of  Maryland,  all  of  Delaware  and  parts 
of  Pennsylvania,  Virginia  and  West  Vir- 
ginia." Each  of  these  cutout  animals,  which 
resemble  an  oddly  colored  giraffe  and  ele- 
phant, respectively,  come  mounted  in  tro- 
phy-like fashion  suitable  for  hanging  on  the 
wall.  Each  is  supposed  to  represent  some 
of  the  advantages  of  WBAL. 


Hoops  Announce  WWDC  Rating 

In  letters  to  advertisers  and  agencies  last 
week  WWDC  Washington  asked  "What's  all 
this  hoopla?"  With  small  plastic  hoops  at- 
tached, the  letters  announced  that  the  sta- 
tion has  placed  first  in  Washington  in  share 
of  total  radio  audience  rating  for  the  month 
of  September,  according  to  Pulse  Inc. 
WWDC's  reported  percentage  is  19.3.  The 
letter  explains  that  just  as  chubby  ladies 
slim  down  with  hoops  ...  so  WWDC  was 
supplied  with  hoops  in  case  it's  "considered 
fat  and  sassy"  with  its  No.  1  rank. 

S.F.  Agency  Visitor  Bears  Gifts 

San  Francisco  agency  rating  authorities 
were  treated  to  gifts  delivered  by  Miss  Ben- 
nie  Morgan  (39-22-36),  theme  girl  of 
Fabulous  Features  movies  on  KPIX  (TV) 
San  Francisco.  Dressed  in  a  swim  suit,  Miss 
Morgan  visited  the  city's  agencies  and  tv 
columnists  to  present  products  donated  by 
sponsors  of  the  Sunday  evening  movie  pro- 
gram. 

Best  Letter  Wins  KTIX  Contest 

KTIX  Seattle,  Wash.,  listeners  who  com- 
pleted the  sentence,  "I  like  KTIX  because 
.  .  ."  in  25  words  or  less  had  as  an  incen- 
tive the  chance  to  win  a  four-day,  all-ex- 
pense paid  vacation  for  two  persons  in  San 
Francisco.  The  final  winner  will  be  chosen 
from  a  list  of  weekly  winners  in  the  contest, 


United  Press  International  C 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  L  


Page  102    •    October  27,  1958 


Broadcasting 


which  closed  Oct.  15.  The  best  entry  each 
week  has  received  a  record  album  of  the 
winners'  choice.  Judges  selected  from 
Seattle  advertising  agencies  will  choose  the 
best  letter  submitted  by  the  weekly  winners. 

WWJ  Describes  Selling  Service 

"RadioVision,"  a  colorful  brochure 
highlighting  WWJ  Detroit's  advertising- 
merchandising  service  at  Detroit's  North- 
land and  Eastland  shopping  centers,  has 
been  distributed  to  agency  executives 
and  Peters,  Griffin,  Woodward  Inc.  sales 
representatives.  The  four-page  brochure  il- 
lustrates the  display  space  available  to  WWJ 
advertisers  at  the  station's  two  permanent 
remote  studio  locations  in  the  shopping 
centers.  WWJ  personalities  Bob  Maxwell, 
Dick  French  and  Jim  DeLand  originate 
broadcasts  twice  daily  from  the  glass-en- 
closed remote  facilities. 

Susskind  Hosts  WNTA-TV  Program 

Well-known  television  producer  David 
Susskind  is  featured  as  host  on  a  weekly, 
interview  program,  Open  End,  which  had 
its  premiere  last  Tuesday  (Oct.  14)  on 
WNTA-TV  Newark,  N.  J.,  starting  at  11 
p.m.  An  unusual  aspect  of  the  program  is 
that  Mr.  Susskind  may  stay  on  the  air  as 
long  as  he  chooses.  The  format  of  the  pro- 
gram involves  interviews  with  provocative 
individuals.  The  first  program  was  a  remote 
from  New  York's  Chinatown  and  spot- 
lighted guests  associated  with  the  new 
Broadway  production,  The  World  of  Suzie 
Wong. 

KBIG  Offers  Flight  to  Paris 

A  vacation  flight  for  two  over  the  North 
Pole  to  Paris  is  first  prize  in  a  contest  de- 
signed for  agency  personnel  by  KBIG  Ava- 
lon,  Calif.  Tied  in  with  the  station's  fall  "re- 
freshing sound"  promotion  campaign,  the 
competition  requires  the  completion  in  15 
words  or  less  the  statement  "KBIG — as  re- 
freshing as.  .  .  ."  The  contest  was  an- 
nounced in  a  direct  mail  campaign  to  ad- 
vertising agencies  utilizing  giant  two-and- 
one-half-foot  postcards.  The  winner's  flight 
is  arranged  with  Scandinavian  Airlines. 


MEN  WHO  READ 
BUSINESSPAPERS 

MEAN  BUSINESS 
© 

In  the 

Radio-TV  Publishing 

Field 

only  BROADCASTING 

"s  a 

member  of  Audit  Bureau  of 

Circulations  and  Associated 

Business 

Publications 

Models  Introduce  WTAR  'Blend' 

Two  6-ft.  models  representing  WTAR 
Norfolk  recently  visited  Norfolk  advertising 
agencies  and  sponsors  to  hand  out  cards 
which  read  "Look — I'm  full  size  .  .  .  Listen 
— WTAR's  new  programming  is  too!  Have 
you  tried  790  this  week?"  The  station's 
restyling  of  its  programming  to  what  it 
calls  "Full  Size"  was  adopted,  WTAR  an- 
nounced, on  the  theory  that  independents 
offer  only  local  service  and  networks  offer 
only  general  service,  but  WTAR's  concept 
presents  a  "perfected  blend  of  both." 

WWRL  Issues  Negro  Market  Report 

WWRL  New  York  is  distributing  to  its 
clients  a  six-page  monograph  on  various 
aspects  of  the  structure  of  New  York's 
Negro  market.  The  report  breaks  down  the 
distribution  of  the  population  by  county; 
analyzes  such  things  as  the  Negro  birth  rate 
as  compared  to  that  of  the  white  population; 
breaks  down  population  into  age  groups,  etc. 
A  similar  report  on  New  York's  Spanish- 
Puerto  Rican  population  also  will  be  issued 
by  the  station. 

Contest  Marks  WOHO  Milestone 

A  fourth  anniversary  promotion  contest 
at  WOHO  Toledo,  Ohio,  which  garnered 
more  than  200,000  entries,  offered  week- 
long  Miami  Beach  vacations  for  the  winner 
and  a  companion  and  duplicate  prizes  for 
the  owner  or  manager  of  the  store  in  which 
the  contestant  had  submitted  his  entry. 
WOHO  sold  spot  packages  to  participating 
advertisers  and  supplied  them  with  entry 
blanks,  window  banners,  cards  and  deposit 
boxes.  The  station  utilized  on-air  promotion 
with  break  spots  and  advertiser  tags  during 
the  September  offer. 

WCSH-TV  to  Telecast  Debate 

The  outdoor  patio  studio  of  WCSH-TV 
Charleston,  W.  Va.,  tonight  (Oct.  27)  will 
be  the  scene  of  a  telecast  debate  on  The 
Issues  of  1958,  with  four  senatorial  candi- 
dates participating.  Republican  Sens.  Chap- 
man Revercomb  and  John  D.  Hoblitzell 
will  discuss  the  issues  with  their  Demo- 
cratic opponents  Robert  C.  Byrd  and  Jen- 
nings Randolph.  An  old-fashioned  torch- 
light political  parade  through  the  streets  of 
downtown  Charleston  will  precede  the 
debate,  which  is  scheduled  from  7:30  to 
8:30  p.m. 

WNHC-TV  Extends  News  Coverage 

The  use  of  three  local  newscasters  on 
overseas  assignments  for  world-wide  news 
coverage  has  been  inaugurated  by  WNHC- 
TV  New  Haven,  Conn.,  announced  Gen- 
eral Manager  Edward  D.  Taddei.  The  news- 
casters who  will  travel  to  the  world's  news 
centers  to  cover  headline  stories  for  WNHC- 
TV  and  the  other  Triangle  Stations  are  all 
with  WFIL-TV  Philadelphia.  They  are 
Gunnar  Back,  director  of  news  and  special 
events,  John  Raleigh,  director  of  news- 
cruiser  operations,  and  Allen  Stone,  re- 
porter. Mr,  Raleigh  recently  presented 
audio  reports  direct  from  Taipei,  Formosa. 


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Broadcasting 


October  27,  1958    •    Page  103 


PROGRAMS  &  PROMOTIONS  continued 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Oct.  16  through  Oct.  22 


Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

DA — directional  antenna,  cp — construction  per-  night.  LS  —  local  sunset,  rood.  —  modification, 
mifc  ERP — effective  radiated  power,  vhf — very  trans. — transmitter,  unl. — unlimited  hours,  kc — 
high  frequency,  uhf — nltra  high  frequency,  ant.  kilocycles.  SCA — subsidiary  communications  au- 
— antenna,  anr. — aural,  vis. — visual,  kw — kilo-  thorization.  SSA — special  service  authorization 
watts,  w — watt,   mc — megacycles.   D — day.  N —     STA — special  temporary  authorization.  * — educ. 


Pre-Dawn  Tv  Spots  Rocket  Sales 

"Will  tv  spots  sell  at  3:30  a.m.?"  To  the 
surprise  of  WSPA-TV  Spartanburg,  S.  C, 
and  local  advertisers  the  unheard  of  idea 
worked  effectively  during  the  station's  live 
coverage  of  the  Cape  Canaveral  launching 
of  the  "Pioneer"  rocket  to  the  moon. 
WSPA-TV  promoted  several  times  on  sta- 
tion-breaks the  preceding  evening  that  it 
would  offer  some  "unheard  of  values"  dur- 
ing its  "Moonshoot"  coverage.  With  one 
station  break  spot  and  two  60-second  ad- 
jacencies, advertisers  sold  15  ladies'  coats, 
11  pairs  of  jeans,  three  electric  trains  and 
other  merchandise,  the  station  reported.  The 
advertisers  had  instructed  their  sales  people 
not  to  offer  the  particular  merchandise 
used  on  "Moonshoot"  at  the  advertised 
price  unless  the  prospective  buyer  men- 
tioned the  word  "Moonshoot"  voluntarily, 
as  they  were  asked  to  do  by  the  commercial 
announcer. 

WPIX  (TV)  Produces  Hitler  Film 

An  hour-long  documentary  film,  The 
Private  Life  of  Adolph  Hitler,  has  been  pro- 
duced by  William  Cooper,  film  manager  of 
WPIX  (TV)  New  York  and  Walter  Engels, 
the  station's  news  director,  for  showing  on 
WPIX  at  a  date  to  be  announced  shortly. 
The  station  said  that  much  of  the  footage 
never  before  has  been  shown  on  tv,  and  in- 
cludes sequences  on  the  fall  of  Berlin  shot 
by  Russian  combat  cameramen. 

The  program  is  the  station's  second  ven- 
ture into  the  documentary  field,  preceded  by 
The  Russian  Revolution,  telecast  last  April, 
which  has  been  syndicated  to  other  markets 
in  the  country.  WPIX  is  beginning  work  on 
another  special  film  show  project,  The 
Secret  Life  of  Eva  Per  on. 

Houston  Income  in  KNUZ  Brochure 

Results  of  a  Pulse  survey  are  being  re- 
leased by  KNUZ  Houston  in  a  brochure 
designed  to  enable  advertisers  to  determine 
the  spendable  income  and  audience  compo- 
sition of  the  area's  radio  stations.  Using 
Sales  Management  and  A.  C.  Nielsen  Sta- 
tion Index  figures,  KNUZ  estimates  its  share 
of  the  Houston  market. 


New  Tv  Stations 

ACTION  BY  FCC 

Lakewood  Center,  Wash. — Clover  Park  School 
District  #400— Granted  ch.  *56,  ERP  23.4  kw  vis., 
12.6  kw  aur.,  ant.  160  ft.  P.O.  address  %  T.  O. 
Hageness,  5214  Steilacoom  Blvd.,  Tacoma,  Wash. 
Announced  Oct.  22. 

Existing  Tv  Stations 

ACTION  BY  FCC 

WCTV  (TV)  Thomasville,  Ga. — Granted  waiver 
of  Sec.  3.652  (a)  to  permit  WCTV  to  identify  itself 
as  Tallahassee,  Fla.,  as  well  as  Thomasville.  An- 
nounced Oct.  22. 

Translators 

Spencer  Area  Television  Inc.,  Spencer  and 
Spirit  Lake,  Iowa — Granted  cp  for  three  new 
tv  translator  stations — two  to  serve  Spirit  Lake 
on  chs.  75  and  77  to  translate  programs  of  KTIV 
(ch.  4)  Sioux  City,  and  one  to  serve  Spencer  on 
ch.  83  to  translate  programs  of  KELO-TV  (ch.  11) 
Sioux  FaUs,  S.  D.  Announced  Oct.  22. 

New  Am  Stations 

ACTIONS  BY  FCC 

Spokane,  Wash. — Christian  Services  Inc. — 
Granted  1330  kc,  5  kw  D.  P.O.  address  Box  81, 
Spokane,  Wash.  Estimated  construction  cost  $43,- 
715,  first  year  operating  cost  $66,575,  revenue  $91,- 
364.  Owners  are  Roger  L.  Stensland,  Norman  H. 
Huff,  Everett  J.  Armstrong,  Gordon  Paul,  Larry 
Anderson  and  Arnold  Van  Dyke.  This  is  non- 
stock corp.,  each  owner  has  one  vote.  Mr.  Stens- 
land is  in  books  and  church  supplies;  Mr.  Huff  is 
attorney;  Mr.  Armstrong  is  in  drugs;  Mr.  Paul  is 
in  auto  electric  service;  Mr.  Anderson  is  in  hard- 
ware; Mr.  Van  Dyke  is  cpa.  Announced  Oct.  22. 

Tomah,  Wis. — Jack  L.  Goodsitt — Granted  1460 
kc,  1  kw  D.  P.O.  address  818  Empire  Bldg.,  Mil- 
waukee, Wis.  Estimated  construction  cost  $27,279, 
first  year  operating  cost  $42,000,  revenue  $55,000. 
Mr.  Goodsitt,  sole  owner,  is  attorney.  Announced 
Oct.  22. 

APPLICATIONS 

Blythe,  Calif. — Riverside  Bcstg.  Co.,  1380  kc,  500 
w  D.  P.O.  address  Route  1,  Box  479,  Blythe. 
Estimated  construction  cost  $15,000,  first  year 
operating  cost  $30,000,  revenue  $40,000.  Motel  and 
ranch  owner  James  S.  Kipp,  owns  60%;  James 


W.  Gardner,  chief  engr.,  Imperial  Bcstg.  System, 
owns  40%.  Announced  Oct.  16. 

West  Covina,  Calif. — Robert  Burdette  &  Assoc., 
900  kc,  500  w  D.  P.O.  address  108  N.  McCadden 
Place,  Los  Angeles.  Estimated  construction  cost 
$38,500,  first  year  operating  cost  $48,000,  revenue 
$60,000.  Owners  are  Mr.  Burdette,  sole  owner  of 
KOWL  Bijou-Lake  Tahoe,  Calif.,  52%,  and  L. 
Paul  Resnick,  physician,  and  Edward  Resnick, 
cameraman  with  KTLA  (TV)  Los  Angeles,  each 
24%.  Announced  Oct.  16. 

Tampa,  Fla.— Tanmark  Bcstg.  Co.,  810  kc,  1  kw 
unl.  P.O.  address  %  Dale  D.  Mahurin,  605  South- 
ern National  Bldg.,  Little  Rock,  Ark.  Estimated 
construction  cost  $48,000,  first  year  operating  cost 
$120,000,  revenue  $145,000.  Southern  National  In- 
surance Co.,  50.98%  owner  of  applicant,  also  owns 
85.66%  of  KVLC  Little  Rock  and  50.99%  of  KIKS 
Sulphur,  La.  Announced  Oct.  16. 

Boise,  Idaho — John  B.  Klukkert,  860  kc,  1  kw  D. 
P.O.  address  176  Winema  Way,  Medford,  Ore. 
Estimated  construction  cost  $12,508,  first  year  op- 
erating cost  $42,000,  revenue  $75,000.  Mr.  Kluk- 
kert, sole  owner,  is  in  construction.  Announced 
Oct.  17. 

Winston- Salem,  N.  C. — Harry  A.  Epperson  Sr., 
1550  kc,  5  kw  D.  P.O.  address  Ararat.  Va.  Esti- 
mated construction  cost  $40,000,  first  year  oper- 
ating cost  $42,500,  revenue  $48,800.  Mr.  Epperson, 
sole  owner,  also  owns  WBRG  Lynchburg,  Va., 
and  cp  for  am  stations  in  Plymouth,  N.  C,  and 
Lawrenceville,  Va.  Announced  Oct.  21. 

Hudson  Falls,  N.  Y. — Ralph  N.  Romano,  1350  kc, 
1  kw  D.  P.O.  address  47  Coleman  Ave.,  Hudson 
Falls.  Estimated  construction  cost  $16,732.  first 
year  operating  cost  $52,000,  revenue  $72,800.  Mr. 
Romano,  sole  owner,  is  with  WWSC  Glens  Falls, 
N.  Y.  Announced  Oct.  16. 

Waco,  Tex. — Radio  Bcstrs.  Inc.,  940  kc.  1  kw  D 
P.O.  address  %  D.  B.  Kultegen,  804  Medical  Arts 
Bldg.,  Waco.  Estimated  construction  cost  $49,880, 
first  year  operating  cost  $106,730,  revenue  $110,000. 
Owners  are  Harlon  Fentress  of  Newspapers  Inc. 
and  Wilton  Lanning,  in  sporting  goods  (25% 
each),  wholesale  auto  supply  man  Joe  L.  Ward 
Jr.  (16.67%),  and  others.  Announced  Oct.  16. 


Existing  Am  Stations 

ACTIONS  BY  FCC 

KJEF  Jennings,  La. — Granted  change  on  1290 
kc  from  500  w  DA-N,  1  kw-LS  to  1  kw  D.  An- 
nounced Oct.  22. 

WANN  Annapolis,  Md. — Granted  change  on  1190 
kc  from  1  kw  D  to  10  kw  DA-D;  engineering 
conditions.  Announced  Oct.  22. 

WBFC  Fremont,  Mich. — Granted  application  to 
change  station  location  to  Whitehall  (1490  kc,  250 
w  unl.).  Announced  Oct.  22. 

WLBL  Auburndale,  Wis. — Waived  Sec.  3.30  (a) 
of  rules  to  permit  WLBL  to  originate  majority  of 
its  programs  from  studios  in  Madison,  and  grant- 
ed application  to  change  frequency-control 
equipment;  engineering  condition.  Announced 
Oct.  12. 


APPLICATIONS 

WMMB  Melbourne,  Fla. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WAKE  Atlanta,  Ga. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WDUN  Gainesville,  Ga. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

KGMO  Cape  Girardeau,  Mo. — Cp  to  change  fre- 
quency from  1220  kc  to  1550  kc;  increase  power 
from  250  w  to  10  kw;  install  directional  ant.  day- 
time and  install  new  trans. 

KDON  Omaha,  Neb. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 
(Request  waiver  of  Sec.  3.28  (c)  [10%  Rule].) 

WINE  Kenmore,  N.  Y. — Mod.  of  license  to 
change  studio  location  to  13  South  Cayuga  St., 
Amherst,  N.  Y.,  and  station  location  from  Ken- 
more  to  Amherst  (1080  kc). 

WSLB  Ogdensburg,  N.  Y. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 

WFNC  Fayetteville,  N.  C. — Cp  to  change  fre- 
quency from  1390  kc  to  940  kc;  increase  daytime 
power  from  5  kw  to  10  kw;  change  from  employ- 
ing DA-2  to  DA-N;  make  changes  in  nighttime 
directional  ant.  system;  make  changes  in  ground 
system  and  install  new  trans. 


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Page  104    •    October  27,  1958 


Broadcasting 


WBBW  Youngstown,  Ohio — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans.  J 

WESC  Greenville,  S.  C. — Cp  to  increase  power 
from  5  kw  to  10  kw  (daytime),  install  directional 
ant.  daytime  and  new  trans. 

WTHE  Spartanburg,  S.  C. — Cp  to  increase 
nighttime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WBAC  Cleveland,  Tenn. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WIGM  Medford,  Wis. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

New  Fm  Stations 

ACTIONS  BY  FCC 

Topeka,  Kan. — Charles  Axton — Granted  100.1 
mc,  .760  kw.  P.O.  address  Box  538,  Topeka.  Esti- 
mated construction  cost  $7,250,  first  year  oper- 
ating cost  $6,000,  revenue  $9,000.  Sole  owner  Mr. 
Axton,  also  owns  KTOP  Topeka.  Announced 
Oct.  22. 

Westerville,  Ohio — Otterbein  College — Granted 
*91.5  mc,  10  w.  P.O.  address  %  Dr.  James  Gris- 
singer.  Announced  Oct.  22. 

Existing  Fm  Stations 

ACTIONS  BY  FCC 

WHFM  (FM)  Rochester,  N.  Y. — Granted  SCA 
to  engage  in  functional  music  operation  on  multi- 
plex basis.  Announced  Oct.  22. 

KTWT-FM  Tacoma,  Wash.— Granted  SCA  to 
engage  in  functional  music  operation  on  multi- 
plex basis.  Announced  Oct.  22. 

Ownership  Changes 

ACTIONS  BY  FCC 

WAPX  Montgomery,  Ala. — Granted  assignment 
of  license  to  Ralph  M.  AHgood  and  Grover  Wise, 
d/b  as  The  Southland  Bcstg.  Co.  of  Montgomery, 
Ala.  (WDNG  Anniston,  Ala.);  consideration  $125,- 
000;  conditioned  that  assignee  dispose  of  all  in- 
terest in  notes  of  licensee  of  WRMA  Montgomery, 
held  by  it  prior  to  consummation  of  WAPX  as- 
signment. Announced  Oct.  22. 

KWIP  Merced,  Calif. — Granted  assignment  of 
license  to  HDH  Stations  Inc.  (Maxwell  Hurst, 


president);  consideration  $141,500.  Announced 
Oct.  22. 

KDAD  Weed,  Calif. — Granted  assignment  of  cp 
to  John  H.  McAlpine  and  Jay  C.  Lemire,  d/b  as 
KDAD  Bcstrs.;  consideration  $6,000.  Announced 
Oct.  22. 

WSEB  Sebring,  Fla. — Granted  assignment  of  cp 
from  George  W.  Fee  and  Claude  C.  Tillman  Jr., 
to  latter  and  Dorothy  T.  Wasdon,  d/b  under  same 
name;  consideration  $500  by  Dorothy  Wasdon  for 
Mr.  Fee's  50%  interest.  Announced  Oct.  22. 

KVNI  Coeur  D'Alene,  Idaho — Granted  assign- 
ment of  license  to  Rex  Koury  and  Howard 
Flynn,  d/b  as  Rexard  Co.;  consideration  $80,850. 
Announced  Oct.  22. 

KXEL  Waterloo,  Iowa — Granted  assignment  of 
license  to  Cy  N.  Bahakel  (WABG-AM-TV  Green- 
wood, Miss.;  WLBJ  Bowling  Green,  Ky.;  WRIS 
Roanoke,  Va.;  WWOD  Lynchburg,  Va.;  WKIN 
Kingsport,  Tenn.,  and  WKOZ  Kosciusko,  Miss.); 
consideration  $350,000  plus  five-year  lease  for 
studio  premises  at  monthly  rental  of  $1,000  and 
agreement  to  purchase  property  for  $150,000  prior 
to  end  of  lease  term  with  credit  equal  to  25%  of 
rent  paid  under  lease.  Comr.  Robert  Bartley  dis- 
sented. Announced  Oct.  22. 

WMRC  Milford,  Mass.— Granted  transfer  of 
control  from  David  M.  Myers  to  WHAV  Bcstg. 
Co.  (WHAV  Haverhill,  Mass.);  consideration 
$25,000.  Announced  Oct.  22. 

KLEC  Jonesville,  La.;  WNAT  Natchez,  Miss.— 
Granted  transfer  of  control  from  Mrs.  Laurie  G. 
and  Charles  Everette  Ratcliffe  and  Mrs.  Edna  R. 
Lambert  to  W.  S.  Perkins;  consideration  $39,100. 
Announced  Oct.  22. 

KGMO  Cape  Girardeau,  Mo.;  KCOB  Newton, 
Iowa — Granted  (1)  transfer  of  control  of  KGMO 
from  Richard  C.  Brandt,  William  M.  Bryan  and 
Eddie  Erlbacher  to  William  C.  and  John  J.  Brandt 
and  (2)  assignment  of  license  of  KCOB  from 
Richard  C.  and  William  C.  Brandt,  William  M. 
Bryan  and  Eddie  Erlbacher  to  Richard  C.  Brandt; 
rearrangement  of  ownership  through  transfer 
and  sale  of  stock.  Announced  Oct.  22. 

WSEN  Baldwinsville,  N.  Y.— Granted  relin- 
quishment of  positive  control  by  Robert  L.  Stock- 
dale  through  surrender  of  stock  subscription  and 
issuance  of  stock  to  himself  (411,/2%  interest), 
Donald  C.  Menapace  (25V6%),  and  James  A.  Low- 
ery  Jr.  (newcomer,  33V3%);  consideration  in- 
volves payment  into  corporation  of  $10,000  by 
Mr.  Stockdale  and  Mr.  Menapace,  proportioned 
to  their  interests,  and  $10,000  by  Mr.  Lowery.  An- 
nounced Oct.  22. 

KUIK  HUlsboro,  Ore. — Granted  assignment  of 


license  to  George  I.  West,  James  L.  Dennon, 
John  P.  Gillis  and  Donald  F.  Stellges,  d/b  as 
KUIK  Bcstrs.;  consideration  $62,500.  Announced 
Oct.  22. 

WKTF  Warrenton,  Va. — Granted  transfer  of 
negative  control  from  Rountree  Productions  Inc., 
and  Mrs.  Ruth  Montgomery  to  Harry  Wismer; 
consideration  $32,000.  Announced  Oct.  22. 

APPLICATIONS 

WXAL  Demopolis,  Ala. — Seeks  acquisition  of 
negative  control  (50%)  of  licensee  (Demopolis 
Bcstg.  Co.)  by  W.  P.  Thielens  (interest  in  WJBB 
Haleyville  and  WPBB  Jackson,  both  Alabama) 
through  transfer  of  stock  from  T.  H.  Gaillard  Jr. 
to  satisfy  debt.  Announced  Oct.  22. 

WHIP  Foley,  Ala. — Seeks  assignment  of  license 
from  Ala.-Gulf  Radio  Inc.  to  Southwest  Ala. 
Bcstg.  Co.  (licensee  of  WBCA  Bay  Minette,  Ala.) 
for  $45,000.  James  H.  Faulkner,  60%  owner  of 
purchaser,  owns  Baldwin  (Ala.)  Times.  An- 
nounced Oct.  17. 

KBAB  El  Cajon,  Calif.— Seeks  transfer  of  con- 
trol (75%)  of  licensee  (Balboa  Bcstg.  Corp.)  from 
University  Motors,  Snowflake  Baking  Co.,  Kinrok 
Co.  and  A.  W.  Carey  to  Dandy  Bcstg.  Co.  for 
$204,000.  Purchaser  also  owns  WPEO  Peoria,  HI., 
and  WQEO  Albuquerque,  N.  M.  Announced  Oct. 
17. 

KVFM  (FM)  San  Fernando,  Calif.— Seeks  as- 
signment of  cp  from  Walter  Gelb  and  Ted  Bol- 
nick  d/b  as  Valley  Fm  Bcstg.  Co.  to  San  Fernan- 
do Valley  Bcstg.  Co.  Messrs.  Gelb  and  Bolnick 
retain  positive  control,  but  nine  new  stockholders 
added.  Announced  Oct.  22. 

WRWH  Cleveland,  Ga. — Seeks  relinquishment 
of  negative  control  of  permittee  (Newsic  Inc.) 
by  Donald  J.  Stewart  and  William  C.  Strange 
(each  holding  50%)  through  sale  of  one-third  to 
George  R.  Wilkes  for  $333.  Each  will  own  one- 
third.  Announced  Oct.  22. 

WLAW  Lawrenceville,  Ga. — Seeks  assignment 
of  cp  from  Eathel  Holley,  Leslie  E.  Gradick  Jr. 
and  Stephens  B.  McGarity,  d/b  as  Radio  Gwin- 
nett to  Radio  Gwinnett  Inc.  Corporate  change. 
No  control  change.  Announced  Oct.  17. 

WAIN  Columbia,  Ky. — Seeks  transfer  of  con- 
trol (50.7%)  of  licensee  (Tricounty  Radio  Bcstg. 
Corp.)  from  S.  C.  Bybee  to  Lindsey  Wilson  Col- 
lege for  $22,000.  Purchaser,  non-profit  institution, 
already  owns  16.3%.  Announced  Oct.  22. 

WGLC  Centerville,  Miss. — Seeks  transfer  of 
control  of  licensee  (Southern  Bcstg.  Co.)  from 
James  Dowdy,  Don  Partridge  and  Paul  D'Antonio 
to  Frederick  A.  W.  Davis  (90%),  Mrs.  Davis  (5%) 


TODAY  AND  TOMORROW  (27-28)  RAY  HAMILTON  and  JACK  MAURER  will  attend  the  NAB  Management  Meeting  at  the  Statler-Hilton  Hotel  in  Washington,  D.  C. 


CALIFORNIA 
Substantial  facility. 
Among  state's  best  non- 
metropolitan  markets. 
Good  volume  and  earn- 
ings. Growth  market. 
$250,000  cash. 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


FULLTIME  INDEPENDENT 

$160,000 
Semi-major  market.  Ex- 
cellent frequency.  Show- 
ing nice  profit.  Can  in- 
crease power.  Good 
terms. 


FULLTIME  REGIONAL 
$320,000 
Major     market.  Solid 
economy.     23%  down. 
Balance  over  reasonable 
period. 


OHIO  DAYTIMER 
$150,000 
Metropolitan   area.  Run 
down.  Ready  for  owner- 
operator.  Profitable  29% 
down. 


MAJOR  MARKET 
DAYTIMER 
$250,000 
Profitable.  Can  do  much 
better.  Good  frequency. 
$75,000  down. 


HAMILTON  •  STUBBLEFIELD  •  TWINING  and  Associntes/inc. 


BROKERS 

DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 
CHICAGO  CLEVELAND 

Tribune  Tower  2414  Terminal  Tower 

DE  7-2754  TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSale:  St.,  N.W. 
EX  3-3456 


Planning 
a  Radio 
Station? 


i  ^ 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  LD-22  Building 
15-1,  Camden,  N.J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
of  AMERICA 


Tmk[s)® 


FOR  THE  RECORD  continued 


and  Mrs.  J.  M.  McCraine  (5%)  for  $25,000.  Mr. 
Davis  is  head  of  Pensacola  Dons  Inc.  Mrs.  Mc- 
Craine is  with  WGLC.  Announced  Oct.  17. 

KLRS  Mountain  Grove,  Mo. — Seeks  assign- 
ment of  license  from  Kickapoo  Prairie  Bcstg.  Co. 
to  KLRS  Bcstg.  Co.  Corporate  change.  No  control 
change.  Announced  Oct.  22. 

KXLO  Lewistown,  Mont. — Seeks  assignment  of 
license  from  Central  Montana  Bcstg.  Co.  to  cat- 
tleman Asger  Mikkelson  for  $100,000.  Announced 
Oct.  16. 

WD  LA  Walton,  N.  Y. — Seeks  relinquishment  of 
negative  control  of  licensee  (Del.  County  Bcstg. 
Corp.)  by  E.  Ogden  Bush  and  Elmer  J.  Kellam 
through  transfer  of  one-third  of  corporation 
stock  to  Michael  J.  Cuneen,  station  gen.  mgr.  No 
consideration  involved.  After  approval  each  will 
own  one-third.  Announced  Oct.  17. 

WHGB  Harrisburg,  Pa. — Seeks  acquisition  of 
positive  control  of  licensee  (Kendrick  Bcstg.  Co.) 
by  Herbert  Kendrick  (present  50%  owner) 
through  purchase  of  remaining  50%  from  Tri- 
angle Publication  Inc.  for  $75,000.  Announced 
Oct.  21. 

WTRB  Ripley,  Tenn. — Seeks  assignment  of  li- 
cense from  Shelby  McCallum,  Smith  Dunn  and 
L.  B.  Fuqua,  d/b  as  Lauderdale  Bcstg.  Co.,  to 
Messrs.  McCallum  and  Dunn  and  John  L.  Stewart 
d/b  under  same  name.  Mr.  Stewart  is  purchasing 
Mr.  Fuquas  one-third  interest  for  $8,000.  An- 
nounced Oct.  16. 

KEBE  Jacksonville,  Tex. — Seeks  assignment  of 
license  from  KEBE  Inc.  to  Wells,  Waller  &  Bal- 
lard Die.  for  $75,000.  Ray  H.  Wells  and  William  D. 
Waller  were  with  Magnolia  (Ark.)  Bcstg.  Co. 
John  E.  Ballard  is  independent  oil  operator.  An- 
nounced Oct.  17. 

KPLT  Paris,  Tex. — Seeks  assignment  of  license 
from  North  Star  Bcstg.  Co.  to  Ron  Litteral  of 
Paris  Die.  (owner  of  KGKB  Tyler,  Tex.)  for 
$70,000.  Announced  Oct.  16. 

KPEP  San  Angelo,  Tex— Seeks  assignment  of 
license  from  David  P.  Pinkston  and  C.  H.  Tread- 
way  d/b  as  Concho  Bcstg.  Co.  to  Mr.  Pinkston 
as  sole  owner.  Mr.  Pinkston  (now  75%  owner) 
acquires  Mr.  Treadway's  25%  in  payment  of 
$4,000  debt.  Announced  Oct.  22. 

KDXU  St.  George,  Utah— Seeks  assignment  of 
license  from  Jeanette  B.  Arment  tr/as  St.  George 
Bcstg.  Co.  to  Roy  C.  Winkelmann,  former  gen. 
mgr.  of  KCAL  Redlands,  Calif.,  for  $45,000.  An- 
nounced Oct.  17. 

KLUX  Evanston,  Wyo. — Seeks  assignment  of 
license  from  BBH  Enterprises  Inc.  to  Franke  Mc- 
Dole  Enterprises  Die.  for  $25,500.  Walter  Francke, 
physician,  and  Robert  H.  McDole,  who  has  done 
radio  work  in  Montana,  each  own  44%.  W.  V. 
Moore,  attorney,  owns  12%.  Announced  Oct.  21. 


Hearing  Cases 


INITIAL  DECISION 

Hearing  Examiner  Herbert  Sharfman  issued 
initial  decision  looking  toward  granting  applica- 
tion of  L  &  B  Bcstg.  Co.  for  new  am  station  to 
operate  on  1320  kc,  500  w  DA,  D,  in  Hemet,  Calif. 
Announced  Oct.  16. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  for  review  of  hearing  ex- 
aminer's ruling  filed  by  Eastern  States  Bcstg. 
Corp.  and  permitted  that  company  to  amend  its 
application  for  new  tv  station  to  operate  on  ch.  6 
in  New  Bedford,  Mass.,  to  reflect  resignation  of 
Charles  W.  Steadman  and  correct  errors  in  com- 
puting stock  interests  of  two  stock  subscribers, 
but  denied  that  portion  relating  to  selection  of 
Alfred  Morton  as  director.  Comr.  Bartley  not 
participating.  Application  is  in  consolidated  hear- 
ing with  similar  applications  of  Wilson  Bcstg. 
Corp.,  E.  Anthony  &  Sons  Inc.,  and  New  England 
Television  Co. 

By  memorandum  opinion  and  order,  Commis- 
sion granted   oetitions   by   Alfred   Ray  Fuchs 


(KTJS),  Hobart,  Okla.,  and  Joseph  S.  Lodato, 
Santa  Rosa,  N.  M.,  to  remove  their  am  applica- 
tions from  consolidated  hearing,  and  return  them 
to  processing  line.  Issues  have  been  resolved  by 
dismissal  of  application  of  Garrison-Huntley  En- 
terprises for  new  am  station  in  Lubbock,  Tex. 
(KTJS  seeks  increase  in  power  from  250  w  to  1 
kw,  continuing  operation  on  1420  kc  D;  Lodato 
seeks  new  station  on  1420  kc,  1  kw  D.)  An- 
nounced Oct.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  KBR  Stations  Inc.  to  en- 
large issues  in  proceeding  on  its  application  for 
new  am  station  to  operate  on  1010  kc,  1  kw  D,  in 
Keene,  N.  H.,  and  that  of  Kenneth  E.  Shaw  seek- 
ing same  facilities  in  Newport,  N.  H.;  struck 
Shaw  reply  to  KBR  reply.  Comr.  Bartley  not 
participating.  Announced  Oct.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  motion  by  Pan  American  Radio 
Corp.  and  enlarged  issues  in  proceeding  on  its 
application  for  new  am  station  to  operate  on  1600 
kc,  1  kw  D,  in  Tucson,  Ariz.,  and  that  of  Vernon 
G.  Ludwig  seeking  same  facilities  in  Benson, 
Ariz.,  to  determine  facts  relating  to  applications 
filed  by  Mr.  Ludwig  for  am  station  in  Benson 
and  Wickenburg.  Announced  Oct.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion acted  as  follows  on  pleadings  in  proceeding 
on  am  applications  of  Fox  Valley  Bcstg.  Co., 
Geneva,  111.,  Radio  Wisconsin  Inc.  (WISC),  Mad- 
ison, Wis.,  and  Logansport  Bcstg.  Corp.,  Aurora- 
Batavia,  111.,  involving  1480  kc:  (1)  struck  July  3 
reply  to  Fox  Valley;  (2)  denied  petitions  to  file 
additional  pleadings  by  Logansport  on  May  26 
and  June  27.  by  Broadcast  Bureau,  May  28,  and 
by  Fox  Valley,  June  6;  (3)  struck  pleadings  filed 
with  those  petitions;  (4)  denied  Fox  Valley,  May 

19  petition  for  review  of  hearing  examiner's  rul- 
ing, and  (5)  denied  March  20  petition  of  Fox 
Valley  for  enlargement  of  issues  except  to  extent 
of  adding  two  new  issues  relating  to  financial 
qualification  and  sufficiency  of  funds  of  Logans- 
port. Comr.  Bartley  issued  concurring  statement. 
Announced  Oct.  22. 

Commission  scheduled  oral  argument  for  Nov. 

20  on  application  of  Ben  Hill  Bcstg.  Corp.  for 
mod.  of  cp  to  change  trans,  location  and  ant. 
system  of  station  WBHB  Fitzgerald,  Ga.  An- 
nounced Oct.  22. 

Ralph  Luke  Walton,  Indianapolis,  Ind. — Desig- 
nated for  hearing  application  for  new  am  station 
to  operate  on  800  kc,  250  w  D;  make  WAKY 
Louisville,  Ky.,  party  to  proceeding. 

Frank  James,  Redwood  City,  Calif.;  San  Mateo 
Bcstg.  Co.,  San  Mateo,  Calif. — Designated  for  con- 
solidated hearing  applications  for  new  Class  B 
fm  stations  to  operate  on  107.7  mc. 


Routine  Roundup 


By  notice  of  proposed  rule  making  and  orders 
to  show  cause,  Commission  invites  comments  by 
Nov.  21  to  proposal  by  WREC  Bcstg.  Service 
(WREC-TV,  ch.  3-minus),  Memphis,  Tenn.,  to 
change  offset  carrier  requirements  for  ch.  3  from 
minus  to  even  at  Memphis,  and  Louisville,  Ky., 
and  from  even  to  minus  at  Harrisburg,  111.;  or- 
dered WREC-TV,  WAVE  Inc.  (WAVE-TV,  Louis- 
ville, and  Turner-Farrar  Association  (WSIL-TV), 
Harrisburg,  to  show  cause  why  their  authoriza- 
tions should  not  be  modified  accordingly.  Comr. 
Lee  dissented.  Announced  Oct.  22. 

By  letter,  Commission  further  waived  Sec. 
3.651  (c)  and  granted  request  of  Bay  Area  Edu- 
cational Television  Assn.  (KQED,  ch.  *9).  San 
Francisco,  Calif.,  for  six  months  extension  of 
authority  to  rebroadcast,  on  weekly  basis,  stereo- 
phonic concert  program  of  KPFB  (FM)  Berkeley. 
Comr.  Bartley  dissented.  Announced  Oct.  22. 

ACTIONS  ON  MOTIONS 

By  Judge  Horace  Stern,  Presiding  Officer, 
on  October  14 

Accepted  stipulations  entered  into  by  parties 
and  submitted  on  Oct.  14  in  Miami  tv  ch.  10  pro- 
ceeding, closed  record,  briefs  to  be  filed  by  Nov. 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW   YO  R  K 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  106    •    October  27,  1958 


Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DeSales  St.,  N.  W.  ME.  8-5411 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL 

P.  MAY 

711  14th  St.,  N.  W. 

Sheraton  Bldg. 

Washington  5,  D.  C. 

REpublic  7-3984 

Member 

AFCCE 

GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
610  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L  H.  CARR  &  ASSOCIATES 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
f.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


Broadcasting 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
Tor  Results  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 
622  Hoskins  Street 
Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  Trowbridge  6-2800 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  79,497*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians-— applicant* 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Confacf 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  O.  C. 

for  availabilities 


October  27,  1958 


Page  107 


FOR  THE  RECORD  continued 


SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  Oct.  22 
ON  AIR 

Cps 

41 
29 
802 


Lie. 

3,258 
681 
4281 


CP 

Not  on  air 

101 
103 
110 


AM 
FM 

TV  (Commercial) 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Oct.  22 
VHF  UHF 

Commercial  427  81 

Non-Commercial  27  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Sept.  30 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
cps  deleted 


total  applications 

For  new  stations 

565 
68 
101 


TOTAL 

5083 
35* 


AM 

FM 

TV 

3,258 

536 

4281 

32 

25 

78s 

101 

98 

110 

3,391 

659 

665 

449 

39 

49 

108 

29 

52 

557 

68 

101 

381 

24 

42 

43 

0 

16 

324 

24 

58 

0 

.  1 

2 

2 

0 

2 

1  There  are,  in  addition,  10  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

8  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf). 

*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


3;  scheduled  oral  argument  for  Nov.  17  at  11  a.m. 
with  each  party  being  allowed  one-half  hour. 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

Granted  motion  by  St.  Anthony  Television 
Corp.,  for  extension  of  time  for  filing  proposed 
findings  of  fact  and  conclusions  from  Oct.  20  to 
Oct.  27  on  its  application  for  new  tv  station  to 
operate  on  ch.  11  in  Houma,  La.  Action  Oct.  20. 

Dismissed  with  prejudice  am  application  of 
Columbia  River  Bcstrs.,  and  retained  in  hearing 
status  L.  Berenice  Brownlow,  both  St.  Helens, 
Ore.;  pending  motion  by  Brownlow  to  default 
Columbia  application  is  dismissed  as  moot. 
Action  Oct.  21. 

By  Hearing  Examiner  Jay  A.  Kyle  on  Oct.  20 

On  own  motion,  ordered  that  hearing  will  be 
resumed  on  Oct.  24  in  proceeding  on  Evansville 
Television  Inc.,  to  show  cause  why  authorization 
for  WTVW  Evansville,  Ind.,  should  not  be  modi- 
fied to  specify  operation  in  ch  31  in  lieu  of  ch.  7. 

Granted  motion  by  WSBC  Bcstg  Co.  for  contin- 
uance of  date  for  exchange  of  exhibits  in  affirm- 
ative case  from  Oct.  20  to  Nov.  3  on  its  applica- 
tion and  that  of  Electronic  Music  Co.  for  fm 
facilities  in  Chicago,  111. 

By  Hearing  Examiner  H.  Gilford  Irion 
on  October  20 

Granted  petition  by  Plough  Bcstg.  Co.,  for 
additional  time  to  file  proposed  findings  in  pro- 
ceeding on  am  application  of  Town  and  Country 
Radio  Inc.,  Rockford,  111.;  final  date  for  such 
filing  is  extended  from  Oct.  15  to  Oct.  20. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  October  20 

On  own  motion,  ordered  that  five  days  after  re- 
lease of  order,  unless  objection  is  filed  by  parties, 
transcript  of  record  of  Sept.  26  prehearing  con- 
ference is  corrected  in  various  respects  in  Eu- 
gene, Ore.,  tv  ch.  9  proceeding. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  October  20 

Scheduled  prehearing  conference  for  2  p.m.. 
Oct.  29,  on  applications  of  Cookeville  Bcstg.  Co., 
and  Carthage  Bcstg.  Co.,  for  am  facilities  in 
Cookeville  and  Carthage,  Tenn. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

Hearing  scheduled  for  Oct.  17  was  continued 
indefinitely  in  proceeding  on  Evansville  Tele- 
vision Inc.  to  show  cause  why  authorization  for 
WTVW  Evansville,  Ind.,  should  not  be  modified 
to  specify  operation  on  ch  31  in  lieu  of  ch.  7. 
Action  Oct.  17. 

Scheduled  hearings  in  following  am  proceed- 
ings on  dates  shown:  Dec.  8 — Jeannette  Bcstg. 


Co.,  Jeannette,  Pa.,  and  Carnegie  Bcstg.  Co.,  Car- 
negie, Pa.;  Dec.  10 — Central  W.  Va.  Service  Corp., 


Weston,  W.  Va.,  and  Clarksburg  Bcstg.  Corp.. 
Clarksburg,  W.  Va.;  Dec.  12 — Irving  Bra-un 
(WEZY)  Cocao,  Fla.;  Dec.  16— Cherokee  Bcstg. 
Co.,  Centre,  Ala.  Actions  Oct.  16. 

Granted  motion  by  Marshall  County  Bcstg.  Co.. 
Arab,  Ala.,  for  continuance  of  hearing  scheduled 
for  Oct.  20  to  a  date  to  be  specified  by  the  Ex- 
aminer in  proceeding  on  its  am  application  and 
that  of  Walter  G.  Allen,  Huntsville,  Ala.  Action 
Oct.  17. 

By  Hearing  Examiner  J.  D.  Bond  on  Oct.  17 

Scheduled  hearing  for  Jan.  6  in  proceeding  on 
am  application  of  Donald  W.  Huff  and  Equitable 
Publishing  Co.,  both  Lansdale,  Pa. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  Oct.  17 

Granted  request  of  Darwin  Bcstg.  Co.  for  ex- 
tension of  time  from  Sept.  8  to  Nov.  7  to  sub- 
mit information  specified  in  Sept.  8  Order  in  con- 
nection with  proceeding  on  revocation  of  license 
of  KHCD  Clifton,  Ariz. 

By  Commissioner  Frederick  W.  Ford  on  Oct.  15 

Granted  petition  by  Capitol  Bcstg.  Co.  for  ex- 
tension of  time  to  Oct.  27  to  file  oppositions  to 
petition  for  reconsideration  and  rehearing  by 
Deep  South  Bcstg.  Co.  (WSLA,  ch.  8),  Selma. 
Ala.,  in  proceeding  on  its  application  of  mod.  of 
cp. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  Oct.  15 

On  own  motion,  advanced  hearing  from  10 
a.m.  to  9:45  a.m.,  Oct.  20,  in  proceeding  on  appli- 
cation of  Pacifica  Foundation,  Pasadena,  Calif. 
By  Hearing  Examiner  Herbert  Sharfman 
on  Oct.  16 

Hearing  scheduled  for  Nov.  10  is  rescheduled 
for  10  a.m.,  Nov.  12,  in  proceeding  on  applica- 
tion of  Jane  A.  Roberts  (KCFI),  Cedar  Falls, 
Iowa,  for  station  license. 

By  Hearing  Examiner  J.  D.  Bond  on  Oct.  16 

Continued  further  hearing  to  10  a.m.,  Nov.  19, 
in  Vail  Mills,  N.  Y.,  tv  ch.  10  proceeding  (Veterans 
Bcstg.  Co.  and  Capital  Cities  Television  Corp.). 

By  Hearing  Examiner  Forest  L.  McClenning 
on  Oct.  15 

Continued  hearing  scheduled  for  Nov.  21  to 
date  to  be  fixed  by  subsequent  order  in  pro- 
ceeding on  am  application  of  Shelby  County 
Bcstg.  Co.,  Shelbyville,  Ind.,  and  Rounsaville  of 
Cincinnati  Inc.  (WCIN),  Cincinnati,  Ohio. 
By  Hearing  Examiner  Annie  Neal  Huntting 
on  Oct.  17 

Granted  petition  by  Palm  Springs  Community 
Television  Corp..  and  informal  request  by  Palm 
Springs  Translator  Station  Inc.,  for  continuance 
from  Oct.  17  to  Oct.  22  to  file  proposed  findings 
of  fact  and  conclusions  in  proceeding  on  appli- 
cations of  Palm  Springs  Translator  Station  Inc., 
Palm  Springs,  Calif,  for  cps  for  new  tv  translator 
stations,  et  al. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  Oct.  16 

Continued  hearing  from  Oct.  24  to  Nov.  21  on 
continued  on  page  113 


New  transistorized  headset  amplifier 

for  TV  studio  communication 


Daven  announces  a  new  Transistorized  Interphone 
Amplifier,  Type  90,  which  provides  a  marked  im- 
provement in  studio  communications.  As  a  com- 
panion unit  to  the  Western  Electric  Type  52  head- 
set, advantages  of  this  transistorized  amplifier 
over  the  normal  induction  coil  are: 

1.  A  gain  of  20  db. 

2.  Mounts  directly  in  place  of  the  induction  coil. 

3.  Sidetone  automatically  adjusts  when  addition- 
al stations  join  the  circuit.  Receiver  level  min- 

Write  today  for  further  information. 


imizes  local  acoustical  interference. 

4.  No  significant  increase  in  power  consumption. 

5.  Permits  up  to  32  stations. 

6.  Manual  control  with  external  variable  resistor, 
if  desired. 

7.  Operates  from  24  volt  "Talk  Bus"  independ- 
ent of  polarity. 


TODAY,    MORE   THAN   EVER,   THE   DAVEN  ®  STANDS   FOR  DEPENDABILITY 


THE 


DAVEN 

LIVINGSTON.  NEW  JERSEY 


Page  108    •    October  27.  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20<t  per  word— $2.00  minimum  •  HELP  WANTED  25tf  per  word— $2.00  minimum. 

•  AH  other  classifications  30^  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Management 


Manager  wanted  for  good  small  market  day- 
time radio  station.  Strong  on  sales.  Prefer  young 
family  man  with  proven  sales  ability  seeking  first 
management  opportunity.  Salary  $8,000  to  $10,000, 
annually  plus  fringe  benefits.  Furnish  detailed  in- 
formation in  reply.  Box  428G,  BROADCASTING. 


Quarter  interest  available  to  manager  desiring 
to  invest  and  manage  with  absentee  partners. 
West  Coast  metropolitan  market.  Box  462G, 
BROADCASTING. 


Sales  manager  for  independent  music  and  news 
metropolitan  market.  Box  472G,  BROADCAST- 
ING. 


Sales 


Opportunity  radio  salesman.  Salary  plus  com- 
mission. Good  market.  ABN  Texas  Station.  Box 
334G,  BROADCASTING. 


Western  Pennsylvania — independent  new  station 
needs  a  sales  manager  who  wants  to  become  part 
of  the  community.  Good  money.  Box  424G, 
BROADCASTING. 


Salesman  to  become  sales  manager  of  suburban 
daytimer  in  West  Coast  major  market.  Confiden- 
tial. Box  425G,  BROADCASTING. 


Salesman  wanted  experienced  all  phases  of  radio, 
who  is  real  producer  for  well  established  inde- 
pendent North  Carolina  station.  Must  be  sober, 
reliable  man  looking  for  good  permanent  place. 
Right  man  will  have  opportunity  to  become  gen- 
eral manager.  Send  full  information,  including 
photo.  Box  443G,  BROADCASTING. 


Aggressive  young  man.  Also  combination  sales- 
man-announcer. Box  473G,  BROADCASTING. 


KBUD,  Athens,  Texas  seeking  salesman  with 
substantial  small  market  experience  including 
announcing.  Salary  $4,800.00  plus  bonus. 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff. 


Immediate  opening  for  permanent  salesman 
single  station  market.  Prefer  family  man.  Salary 
plus  commission.  Contact  Commercial  Mgr.,  Bob 
Benedict,  KNCM,  Moberly,  Mo. 


Expanding  Northern  California  adult  music-news 
station  wants  to  add  experienced  salesman  to 
staff.  One  of  California's  fastest  growing  markets 
and  year-round  recreational  area.  This  is  for 
the  man  ready  to  move  up  to  management  and 
ownership.  We  want  the  best.  Salary  open.  Con- 
tact Doug  Walker,  KPAP,  Redding,  California. 


Salesman  .  .  .  one  station  market  .  .  .  Salary  plus 
commission  .  .  .  good  opportunity  .  .  .  send  de- 
tails to  WMFG.  Hibbing,  Minnesota. 


Announcers 


Opportunity  for  married  staff  announcer.  Send 
resume.  ABN  Networks  Texas.  Box  333G, 
BROADCASTING. 


Maryland  independent  wants  experienced  staff 
announcer  for  morning-afternoon  disc  shows. 
Box   343G,  BROADCASTING. 


Wanted,  fast  paced,  bright  morning  man  with 
first  phone  for  major  city  in  southern  California. 
Send  tape  and  complete  background  to  Box 
353G,  BROADCASTING. 


Central  Pennsylvania  daytimer  wants  a  pleasant- 
sounding  dj -announcer.  Send  tape,  salary  require- 
ments and  resume  in  first  reply.  Immediate 
opening.  Box  373G,  BROADCASTING. 


Jack  Davis:  Anyone  knowing  the  whereabouts  of 
Jack  Davis,  negro  r&b,  dj,  formerly  worked 
Shreveport,  Houston,  St.  Louis,  Detroit — please 
write  immediately.  Box  434G,  BROADCASTING. 


Announcer,  experienced  and  preferably  with 
some  sales  ability.  Position  available  for  man 
who  wants  a  secure  job  in  a  progressive  and 
growing  Smoky  Mountain  community  in  west- 
ern N.  C.  Management  possibilities,  no  drifters, 
please.  Box  444G,  BROADCASTING. 


Morning  man  southeastern  six  station  market. 
Station  going  independent  offers  $550  per  month 
to  right  man.  Send  tape,  photo,  references  first 
letter.  Box  448G,  BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Enthusiastic  personality  with  first  phone  for  ag- 
gressive, established  kilowatt  independent  Vir- 
ginia station.  Send  tape,  resume,  references.  Box 
452G,  BROADCASTING. 


Leading  independent  in  No.  1  southeast  Georgia 
market  has  opening  for  dependable,  aggressive 
morning  man.  Good  hours  and  fine  working  con- 
ditions. Start  $100.00.  Send  audition  tape,  resume, 
and  references  with  first  letter.  Box  464G, 
BROADCASTING. 


Top  dj-announcer  for  fast  growing  station,  must 
have  experience  and  capable  in  planning  a  well 
balanced  music  program.  Top  salary  to  right 
man.  Box  471G,  BROADCASTING. 


Announcer  or  announcer-salesman  for  semi-flex- 
ible format  type  station  in  Virginia.  Send  resume 
to  Box  487G,  BROADCASTING. 


Need  2  announcers  for  nighttime  "Good  Music" 
dj  show.  1st  class  phone  a  must.  Should  be 
available  to  report  to  southwest  U.  S.  approx- 
imately November  30.  Rush  tape,  snapshot,  refer- 
ences, financial  requirements,  etc.  to:  Box  490G, 
BROADCASTING. 


We  are  looking  for  an  all-around  professional 
broadcaster  who  enjoys  his  work.  He  must  have 
a  friendly,  mature  voice  and  be  believable.  This 
is  a  permanent,  well  paid  position  with  a  major 
station  in  a  large  midwestern  metropolitan  city. 
The  person  we  employ  will  have  staff  responsibil- 
ities plus  a  featured  dj  show  and  some  news. 
Send  complete  personal  and  professional  resume 
with  picture  and  tape  to  Box  499G,  BROAD- 
CASTING. 


North  Alabama.  Need  announcer  with  first  phone 
ticket.  Immediate.  $60  to  $85  to  start.  Box  502G, 
BROADCASTING. 


Combo  first  phone  with  experience.  Announcing 
experience  either  country  or  pop.  Permanent 
position  available  immediately.  1000  watt  inde- 
pendent. Must  be  experienced.  Salary  $100  per 
week.  Call  collect  Richland,  Virginia,  Woodlawn 
1-4066. 


KBKC  modern  radio  for  Kansas  City  is  looking 
for  two  top  caliber  men,  a  news  director  and  an 
announcer.  A  good  future  with  an  adult  pro- 
gramming station.  If  you  feel  you  qualify,  send 
tape,  picture  and  full  particulars  to  Roy  Stanley, 
Station  Manager,  KBKC,  Mission,  Kansas. 


Top  Texas  independent  needs  combination  an- 
nouncer-engineer for  midnight  to  6  A.M.,  six 
days  weekly.  No  maintenance,  must  have  first 
class  ticket.  Send  tape  or  write:  William  Duke, 
KDSX,  Denison,  Texas. 


$500  or  more  to  the  dj  who  can  produce  results. 
We  want  no  high  pressure  or  production.  Must 
have  experience  and  show  it.  Daytime  operation. 
Send  tape  and  resume  to  KDOV,  P.O.  Box  869, 
Medford,  Oregon. 


Wanted — staff  announcer  for  KLOV,  Loveland, 
Colorado.  Contact  Bill  Vogel. 


KBKC,  modern  radio  for  Kansas  City  has  an  im- 
mediate opening  for  a  staff  announcer  with  pro- 
fessional, mature  delivery,  plus  a  good  back- 
ground of  experience.  Send  tape  and  background 
information  to  Station  Manager,  KBKC,  Mission, 
Kansas. 


Wanted  immediately.  Announcer  with  first  phone, 
emphasis  on  announcing.  Excellent  opportunity 
with  well  established  station.  Call  KOJM,  Havre, 
Montana.  Phone  1096. 


Central  California  radio  station  KSBW  has  im- 
mediate opening  for  traffic-continuity-announc- 
ing. Need  man  with  diversified  copy  writing  ex- 
oerience  and  knowledge  of  radio  traffic  for  num- 
ber one  station  in  area.  Submit  complete  infor- 
mation, including  sample  copy  for  various  types 
of  accounts,  photograph,  and  tape  at  7V2  rpm  to 
KSBW  Radio,  P.O.  Box  1651,  Department  D, 
Salinas,  California. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Staff  announcer  specializing  news  upstate  CBS 
outlet.  Send  tape  Dick  Stewart,  WENT,  Glovers- 
ville,  New  York. 


WFRL,  Freeport,  Illinois,  is  increasing  staff  and 
wishes  to  hire  an  experienced  announcer  for 
straight  staff  work.  48  hour  week,  overtime  after 
40  hours.  Paid  vacations,  free  insurance,  straight 
shifts,  daytime  operation  with  chance  of  new 
man  being  assigned  to  sign-on.  Write  or  call  Bud 
Walters. 


Announcers  ...  80  to  120  weekly  .  .  .  depending 
on  ability.  5  days  ...  40  hours.  Ideal  working 
conditions.  .  .  .  Send  tape,  resume  and  photo  to 
Bob  Aro,  WMFG,  Hibbing,  Minnesota. 


New  Jersey  daytimer  needs  announcer  with  some 
sales  experience.  Tape,  experience,  and  refer- 
ences. WNNJ,  Newton,  New  Jersey. 


Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 


We're  expanding  and  need  two  versatile  an- 
nouncers, one  announcer  with  technical  ability, 
another  with  selling  experience.  Good  pay,  ex- 
cellent working  conditions.  Send  resume  and 
tape  to  Lloyd  Harris,  General  Manager,  WRPB, 
Warner  Robins,  Georgia. 


Morning  man  with  first  ticket.  Ideal  working 
conditions,  salary.  WRUM,  tel.  1057,  Rumford, 
Maine. 


Looking  for  a  bright  future  with  an  8-station 
radio-tv  chain?  Openings  immediately  for  2  top- 
flight experienced  announcers.  Need  dj  or  news- 
man for  number  one  music  and  news  station, 
Wilmington,  Del.  Also  morning  man  with  first 
ticket  for  Indianapolis.  Rush  background,  sal- 
ary and  audition  tape  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  St.,  Wilmington,  Del. 


Girl  dj's  wanted.  We  need  3  attractive  female 
dj's  for  pop  music  stations  in  our  chain.  Fol- 
lowing are  musts:  Attractive,  pleasing  voice, 
over  18  and  under  36,  experienced  in  commer- 
cial air  work,  able  to  run  own  board,  willing  to 
travel  some,  available  approximately  November 
24.  Sorry,  no  jobs  for  husbands,  boy  friends  or 
expectant  mothers.  Rush  full  resume,  character 
and  ability  references,  photo,  tape,  financial  and 
other  requirements  to  (Mr.)  Connie  B.  Gay, 
Town  &  Country  Network,  Arlington,  Va. 


Technical 


Radio  operator.  First  class  license.  AM-fm  trans- 
mitter experience.  Eastern  New  York  area.  Send 
resume  and  salary  requirements.  Excellent  op- 
portunity. Box  398G,  BROADCASTING. 


Have  immediate  opening  at  $500.00  per  month 
for  family  man  who  can  fill  chief  engineer  posi- 
tion and  do  good  job  of  short  announcing  shift. 
Contact  Jim  Lipsey,  Mgr.,  KNCM,  Moberly,  Mo. 


Want  a  chief  engineer.  No  announcing.  Mainly 
preventive  maintenance  for  250-watter  in  pleas- 
ant living  area  of  15,000.  Send  resume,  including 
salary  requirements  to  G.  P.  Richards,  WCEM, 
Cambridge,  Maryland. 


Chief  engineer.  Must  do  maintenance!  Announc- 
ing helpful.  Top  pay  for  right  man.  Immediate 
opening.  WLAS,  Jacksonville,  N.C. 


Production-Programming,  Others 


Copywriter,  experienced.  Immediate  opening. 
Contact  Leo  J.ylha,  WBCM,  Bay  City,  Michigan. 


Needed:  Aggressive  radio  program  director  with 
ideas  and  enthusiasm;  also  salesman,  one  for 
radio  and  one  for  television;  also  man  for  tv 
audio  and  double  in  some  copywriting.  Business 
is  good  and  we  need  more  people.  Call,  wire  or 
write  Wendell  Elliott,  705V2  Second,  Dodge  City, 
Kansas. 


Situations  Wanted 


Send  copy  for  free  sample  production  spot  by 
Gene  Bardo,  Productions,  WDIX,  Orangeburg, 
S.  C. 


Broadcasting 


October  27,  1958    •    Page  109 


GET  YOUR 

First  Class 
Commercial 

F.CC 
LICENSE 
IN  12 
WEEKS! 


Grantham  School  of  Electronics  specializes  in 
F.CC.  license  preparation,  teaching  you  either 
by  correspondence  or  in  resident  classes.  Cor- 
respondence training  is  conducted  from  Wash- 
ington, Hollywood,  and  Seattle;  also,  resident 
DAY  and  EVENING  classes  are  held  in  all 
three  cities.  Regardless  of  whether  you  enroll 
by  correspondence  or  in  a  resident  class,  we 
train  you  quickly  and  well  — NO  previous 
training  required.  A  beginner  may  qualify 
for  his  first  class  F.CC.  license  in  as  little  as 
twelve  weeks. 

Our  FREE  booklet,  Careers  in  Electronics, 
gives  complete  details  of  our  training  —  either 
home  study  or  resident  classes.  This  booklet 
tells  how  we  prepare  you,  quickly,  to  pass 
F.CC  examinations.  For  your  free  copy  of 
this  booklet,  clip  the  coupon  below  and  mail  it 
to  the  Grantham  School  nearest  you. 


WASHINGTON     Grantham  Sch001  of  Electronics 
n  p  821-1 9th  Street,  N.W. 

U.U.  Washington  6,  D.C. 


D.C. 


HOLLYWOOD     Grantham  School  of  Electronics 
p«  ■  jr  1505  N.  Western  Avenue 

UALIr.  Hollywood  27,  California 


CALIF. 


SEATTLE        Grantham  School  of  Electronics 
U/ACU  408  Marion  Street 

WAdH.  Seattle  4,  Washington 

MAIL  TO  SCHOOL  NEAREST  YOU 


To:  GRANTHAM  SCHOOL  OF  ELECTRONICS 

DESK  89-S  •  Washington  •  Hollywood  •  Seattle 

Genl  lemert: 

Please  send  me  your  free  booklet  telling  how  I  con  gef  my 
commercial  F.CC.  license  quickly.  I  understand  there  is  no 
obligation  and  no  salesman  will  call. 


Name_ 


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City. 


-Stale- 


interested  in:  □  Home  Study,  □  Resident  Classes 


Page  110    •    October  27,  1958 


 RADIO  

Situations  Wanted — (Cont'd) 

Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Laurence  gives  you  exclusive  news 
in  crisp  45  second  capsules  for  spotting  in  your 
local  newscasts.  His  long  distance  calls  a.m.  and 
p.m.  daily  bring  your  listeners  from  your  Wash- 
ington newsroom.  Jock  Laurence  and  the  voices 
of  the  newsmakers  themselves.  You  tape  each 
informative  news  capsule  live  with  your  call  let- 
ters. Call  or  write  for  reference  stations  and  tape 
a  timely  audition.  1701  16th  Street,  N.W.,  Wash- 
ington, D.  C,  ADams  2-0254  and  ADams  2-8152. 

Management 

Louisiana  man  seeking  job  manager,  small  sta- 
tion southern  states  only.  32,  married;  available 
immediately.  Box  368G,  BROADCASTING. 

Manager — sales  manager  nine  years  management 
and  sales  experience  same  employer.  Best  of  in- 
dustry references.  Married,  college.  Can  make 
small  investment.  Small,  medium  market  New 
England.  Box  421G.  BROADCASTING. 

Tired  of  the  road.  Management  consultant  seeks 
permanent  berth.  Box  440G,  BROADCASTING. 

Red  inkers — small  market  specialist  now  book- 
ing. Reasonable — confidential — result.  Box  441G, 
BROADCASTING. 

Manager,  1st  phone — prefer  southwest  or  Rocky 
Mountains — prefer  personal  interviews.  Box  447G, 
BROADCASTING. 

Wanted  job  with  opportunities.  Small  market 
management  or  sale.  Employed  in  Texas  market 
of  40,000,  married,  6  years  of  experience,  some 
managing,  college  graduate.  First  phone,  active 
in  church  and  community.  Replies  answered. 
Box  450G,  BROADCASTING. 

Sales  manager,  suitable  for  good  sized  market; 
local  and  national  assignments.  Box  485G, 
BROADCASTING. 

Sales 

Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  164G,  BROADCASTING. 

Announcers 

Sports  announcer  football,  basketball,  baseball. 
Seven  years  experience.  Finest  references.  Box 
620F,  BROADCASTING. 

Personality-dj,  strong  commercials,  gimmicks, 
etc.,  run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  165G,  BROADCASTING. 

Girl-dj-announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  166G,  BROAD- 
CASTING. 

Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  167G,  BROAD- 
CASTING. 

Experienced  announcer,  program  director,  sales, 
prefers  southern  states.  Married,  32.  Minimum 
$400.00.  Box  369G,  BROADCASTING. 

Experienced  negro  dj's.  R&B  or  religious.  Prefer 
work  Alabama,  Florida,  Georgia,  Louisiana, 
Texas.  Now  working.  Box  408G,  BROADCAST- 
ING.   

Sportscaster,  morning  man  and  staff  announcer 
with  present  1  kw  station  five  years.  Musical 
background,  trumpeter  and  vocalist  with  Law- 
rence Welk  and  others.  Married,  one  child.  Lo- 
cation unimportant.  Desire  change  to  do  more 
play-by-play.  References.  Box  409G,  BROAD- 
CASTING. 

When  the  lights  go  on  I  go  to  work  and,  "Music 
is  my  beat."  Relaxed  late  evening  jockey — single 
but  dependable.  Box  427G,  BROADCASTING. 

Experienced  basketball,  football,  baseball.  For- 
mer pd,  newsman.  Likeable  dj.  Currently  net- 
work football.  East,  New  England  only.  Box 
430G,  BROADCASTING. 

Experienced  sports  announcer,  newsman,  numer- 
ous interviews,  special  events.  Tape,  references. 
Box  435G,  BROADCASTING. 

DJ,  1  year  experience.  Married,  21,  draft  free. 
Will  consider  any  locality.  Box  437G,  BROAD- 
CASTING. 

Deejay,  newsman,  first  phone,  six  years  experi- 
ence. Pleasant  voice.  Tape.  Box  445G,  BROAD- 
CASTING. 

Trained  negro  announcer.  Good  board.  Friendly 
style.  Travel  anywhere.  Tape.  Box  449G,  BROAD- 
CASTING. 

Sportscaster,  strong  play-by-play.  Experienced 
all  phases  tv — directing,  news  director,  writer, 
experience.  Good  board  and  news.  Steady.  Box 
451G,  BROADCASTING. 


 RADIO  

Situations  Wanted — (Cont'd) 

Announcers 

Salesman — announcer.  Married.  Excellent  refer- 
ences. Southeast  or  west  preferred.  Box  453G, 
BROADCASTING. 

Morning  man  with  15  years  of  know-how  avail- 
able. Cue-ins,  etc.  Box  454G,  BROADCASTING. 

Country  music  D.J.  Recording  artist,  nationally 
known,  top  rated,  29,  sober,  reliable,  best  refer- 
ences .  .  .  desire  to  relocate.  Box  455G,  BROAD- 
CASTING. 

Announcer — 1st  phone,  no  maintenance,  2  years 
direct  selling.  Three  years  university  radio  tele- 
vision. Complete  resume,  tape  and  photo  avail- 
able. Presently  part-time  radio.  Available  one 
week  for  dj,  news,  sales.  Preferably  warm 
climate.  Box  456G,  BROADCASTING. 

Mister  versatility.  An  afternoon  or  evening  dee- 
jay who  can  make  and  keep  you  number  one  in 
your  major  market.  A  man  to  take  over  tran- 
scription, production.  For  the  last  five  years  I've 
been  gaining  diversified  experience  as  prepara- 
tion for  working  with  you.  Box  458G,  BROAD- 
CASTING. 

Florida  night  D.J.— 38,  with  family— experience 
personality,  sales.  Box  461G,  BROADCASTING. 

Seeking  permanent  berth  in  radio  news  depart- 
ment. Employed.  Alert.  Tape-man.  Box  475G 
BROADCASTING. 

In  Washington,  D.  C— Need  permanent  position 
as  radio  or  tv  announcer.  Two  years  radio  ex- 
perience. If  you  can  use  a  good  straight  an- 
nouncer who  can  read  commercial  copy  and 
news  well,  please  contact  me  now.  Box  463G 
BROADCASTING. 


Start  your  day  right.  Bright  wide-awake  manner 
for  early  listeners.  Box  476G,  BROADCASTING. 

Young,  mature,  announcer,  5  years  experience  in 
radio  and  tv,  wants  permanent  position  in  north- 
west. No  small  stations  or  towns,  please  Excel- 
lent delivery,  news  preferred.  Don't  include  me 
m  blanket  answers.  Box  465G,  BROADCASTING 


Flexible  mike  manner— wide-awake  am  relaxed 
evening  classics  delivery.  Box  477G,  BROAD- 
CASTING. 

Announcer  with  proven  ability  and  quality  sound 
experience  for  news,  commercials,  disc  jockev 
Box  468G,  BROADCASTING. 

Classical  music  and  commentary  for  late  hour 
listeners.  Tape-man.  Employed.  Box  481G 
BROADCASTING. 

Bright,  personable  record  player  for  your  re- 
corded formats.  News.  Employed.  Box  474G 
BROADCASTING. 

Conscientious,  wide-awake  newscaster.  DJ  com- 
panion of  early  am  risers.  Employed.  Box  480G 
BROADCASTING. 

Announcer-dj;  ready  for  larger  market.  Music, 
news,  commercials,  copywriting.  Box  482G 
BROADCASTING. 


Let  me  speak  for  myself.  Tape  and  photo  wait- 
ing. Employed.  Box  479G,  BROADCASTING. 

Attractive  lady  dj,  announcer  available.  Expe- 
rience, run  board,  good  news,  strong  commer- 
cials, prefer  northeast.  Box  486G,  BROADCAST- 
ING. 

Announcer-dj;  operate  board.  Strong  copy,  sales 
gimmicks.  Cooperative,  reliable.  Box  483G 
BROADCASTING. 

It's  what's  in  front  of  the  mike  that  makes  sense 
Box  478G,  BROADCASTING. 

Announcer,  light  but  good  experience,  desires 
music,  news,  indies,  strong  news,  dj,  much  poten- 
tial, travel.  Box  498G,  BROADCASTING. 

You  can  have  original  talent  that  sells  on  your 
station.  Write  for  your  tape  and  listen  to  one  of 
the  hottest  hillbilly's  you  have  ever  heard.  No 
tape  to  return.  If  you  want  a  man  that  can  take 
the  town,  give  me  a  listen.  Honest,  sober  and 
plenty  of  experience.  Box  501G,  BROADCAST- 
ING. 

New  personality  seeks  announcing  position  in 
radio  or  tv.  Will  relocate.  Salary  open.  Call 
STerling  9-2068  New  York  City. 

Bob  Prescott  of  WGEE,  Indianapolis,  is  being  re- 
placed by  a  combo  engineer-announcer  for  rea- 
sons of  economy.  Bob  is  a  good,  practical,  con- 
scientious, sincere  announcer  who  will  make 
someone  a  good  dj  staff  or  news  man.  For  more 
details  please  contact  Arnold  C.  Johnson,  General 
Manager-Vice  President,  WGEE,  Indianapolis, 
Indiana. 


Broadcasting 


RADIO 


TELEVISION 


TELEVISION 


Situations  Wanted —  (  Cont'd) 

Announcers 


Announcer-dj.  Run  own  board.  Working.  Ready 
to  move  up  north.  Guy  Moody,  906  N.  Broad, 
Edenton,  N.  C.  Phone  2178. 


Experienced  staff  announcer  seeks  job  in  well 
rounded  station  preferably  in  the  mid-west.  Jack 
J.  Quirk,  1410  Byron  Street,  Chicago,  Illinois. 

DJ  .  .  .  young,  warm  and  female.  Texas  per- 
sonality without  Texas  accent.  Employed,  not 
looking  .  .  .  except  for  publicity.  (Am  own  press 
agent)  Remember  me.  Sylvia,  KNIT,  Abilene, 
Texas.  

This  announcer  with  four  years  experience  in  all 
phases  of  radio  and  televison  is  currently  doing- 
radio  news.  30  years  of  age,  married,  desires  to 
relocate.  Would  prefer  to  stay  with  news  but 
will  consider  staff  work.  Has  worked  for  me  for 
past  2Vz  years  and  I  can  highly  recommend  him. 
C  R  Thon,  WEEX,  Easton,  Pennsylvania.  Phone 
6155.  

Deejay,  announcer  control  board  operator.  Strong 
commercials,  flexible.  Tape,  resume.  Joel  Wood, 
168  Benziger  Ave.,  Staten  Island  1,  New  York. 
Gibraltar  2-5647. 


Technical 


Engineer-lst  phone.  Ten  years  radio  experience. 
Transmitter  maintenance  and  control  room  op- 
eration. Also  interested  in  learning  television. 
Will  relocate  anywhere.  Box  378G,  BROADCAST- 
ING. 


Transmitter  position  wanted,  1st  radiotelephone, 
2  years  directing  experience,  36,  car.  Box  488G, 
BROADCASTING.  

Experienced  engineer,  degree,  good  maintenance 
on  RCA,  Raytheon,  Gates,  WE,  W,  GE,  Collins, 
composite,  good  announcer,  design  experience, 
directional  experience  am-fm  to  50  kw.  First 
class  telephone,  telegraph  license.  Consider  only 
South  America,  Central  America  or  extreme 
southern  U.S.A.  Box  495G,  BROADCASTING. 


Engineer,  1st  ticket  wants  job.  Leave  telephone 
number  to  call.  Box  500G,  BROADCASTING. 

1st  class  engineer  (announcer)  married.  Excel- 
lent references.  Donald  Nistl,  305  Burgess,  St. 
Paul  3,  Minnesota. 


Desire  chief's  position  Texas.  References.  Contact 
Ben  Walker,  415  W.  Berry,  Fort  Worth  10,  Texas. 

Production-Programming,  Others 

Radio-tv  producer,  director,  writer,  college  grad- 
uate, ivy,  honor,  heavy  experience,  college  sta- 
tion, wrote  series  for  CBS  affiliate,  will  relocate. 
Box  416G,  BROADCASTING. 

Program  director,  news  director,  dj,  baseball, 
football,  basketball.  Sports  essential.  Middle  At- 
lantic or  New  England.  Box  429G,  BROAD- 
CASTING. 

Experienced  radio  program  director,  announcer, 
dj,  with  five  years  metropolitan  and  smaller  sta- 
tion background,  desires  connection  with  Cali- 
fornia station  with  investment  possibilites.  Box 
432G,  BROADCASTING. 

Five  solid  years  behind  mike  in  all  phases  of 
programming.  Mature  young  man  looking  for 
step  up  to  program  director.  Box  457G,  BROAD- 
CASTING. 

Business  affairs — labor  relations.  Experienced 
young,  energetic  woman  executive — able  negotia- 
tor— capable  productive  operation,  seeks  well- 
paying  position  where  contact  ability  and  build- 
ing rapport  on  all  levels  important.  Box  470G, 
BROADCASTING. 

Seek  to  learn  news  directing.  Young!  Worker!  7 
years  experience  theatre  management.  Familiar 
with  station  operation,  but  inexperienced.  Inter- 
ested? Box  496G,  BROADCASTING. 

Dynamic  sportscaster — salesman — newsman,  "de- 
Soto" — 1801  Coldwater  Canyon,  Beverly  Hills, 
California.  Crestview  5-8592.  References. 

Veteran  sports  and  news  director  with  actual 
competitive  background  whose  dignified  mike 
and  on-camera  work  sells,  has  the  rare  com- 
mendations to  prove  it.  The  solid  organization 
will  profit  by  writing,  Director,  E  8909,  Knox, 
Spokane  6,  Washington,  or  phone  Walnut  4-5221. 

Music  librarian — 10  years  experience  all  phases 
of  programming  with  KMBC,  Kansas  City.  Desire 
librarian  position  well-established  mid  western 
station.  27  years  old,  single,  dependable,  excel- 
lent references  on  request.  Available  immedi- 
ately. For  resume,  write  Janet  Wootten,  5  West 
57th  Terrace,  Kansas  City  13,  Mo. 


Help  Wanted 


Management 


Immediate  opening  for  experienced  general  man- 
ager of  vhf  television  and  radio  stations  in 
eastern  market  serving  half-million  people.  Wire 
Box  493G,  BROADCASTING  detailing  experi- 
ence, recommendations  and  desired  salary. 


Sales 


Full  power  vhf  in  south  has  good  openings  for 
experienced  salesmen  and  beginners  in  regional 
and  local  selling.  Box  169G,  BROADCASTING. 


Technical 


Expanding  south  Florida  vhf  has  opening  for 
two  engineers.  Car  and  first  phone  necessary. 
Will  consider  inexperienced  men  with  good 
technical  background.  Box  467G,  BROADCAST- 
ING. 


Chief  engineer  for  am-fm  and  uhf-tv.  Must  be 
good  technician  and  not  meter  watcher.  Good 
salary.  Insurance  and  benefits  for  right  man. 
WAIM-TV,  Anderson,  S.  C. 


Wanted:  Man  with  first  class  license  to  work  in 
television.  No  phone  calls.  Please  send  snap  shot 
and  references.  WINK-TV,  Fort  Myers,  Florida. 

New  vhf  require  experienced  xmtr  and  studio 
personnel  between  November  1  and  November 
15.  State  experience  and  salary  requirements 
with  resume.  WKBW-TV,  Inc.,  Buffalo,  New 
York. 


Production-Programming,  Others 


Accountant/office  manager.  Tv/radio.  Live  in 
beautiful  Cedar  Rapids.  Only  first  rate  man  ex- 
perienced in  all  phases  accounting  need  apply. 
5V2-day  week.  State  experience  and  require- 
ments. Contact  Redd  Gardner.  General  Manager, 
KCRG-TV,  Cedar  Rapids,  Iowa. 


Situations  Wanted 


Management 


Present  station  manager  and  technical  director 
of  successful  metropolitan  station  desires  man- 
agement position  with  possibility  of  partial  or 
full  ownership,  12  years  all  phases  of  broadcast- 
ing, civic  minded  young  aggressive  family  man, 
replies  confidential.  Box  446G,  BROADCASTING. 


Sales 


Salesman-announcer,  10  years  experience  sell- 
ing and  announcing  radio  and  television.  Box 
442G,  BROADCASTING. 


Announcers 


Announcer,  3  years  news,  commercials,  disc 
jockey,  masters  degree.  Available  immediately. 
Box  469G,  BROADCASTING. 

Presently  doing  news  and  sports  for  national 
sponsor  on  west  coast  tv,  desire  news  and  sports 
in  midsouth.  Handle  news  camera,  edit  news 
film.  Management  knows  of  this  ad.  Paul  Barnett, 
KSBY-TV,  San  Luis  Obispo,  California. 


Technical 


TV  tech  available  after  November  15,  Network 
O  &  O  uhf  station  going  dark.  Five  years  ex- 
perience in  operation  and  maintenance  vhf,  uhf 
xmtrs,  plus  all  phases  of  studio  operations.  Three 
years  am  experience,  one  as  combo-announcer 
engineer.  Have  1st  class  radio-telephone  license, 
married,  age  32,  will  travel,  domestic  or  foreign. 
Box  387G,  BROADCASTING. 

12  yrs.  radio  and  tv.  Desire  technical  position 
with  good  future.  Can  accept  responsibility.  Box 
422G,  BROADCASTING. 

1st  phone,  6  years  am-fm-tv  experience  including 
color  Will  relocate.  Married  and  reliable.  Box 
431G,  BROADCASTING. 

Television  studio  technician,  first  phone,  pres- 
ently employed,  three  years  experience.  Box 
433G,  BROADCASTING. 

Ten  years  experience,  all  phases  am-fm-tv  stu- 
dio and  transmitter  operation,  installation  and 
maintenance.  Desire  permanent  position  with 
station  that  will  offer  advancement.  Minimum 
$7000.00.  Married,  family,  presently  employed, 
resume  on  request.  Box  436G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 

Production-Programming,  Others 

Assistant  production  manager.  NBC-trained  col- 
lege graduate  with  creative  ability.  12  years  radio 
and  tv  experience,  including  WTOP,  Washington, 
and  WCAU-TV,  Philadelphia.  Married,  clean-cut, 
and  capable.  Box  415G,  BROADCASTING. 

TV  production  manager — 7V2  years — director — an- 
nouncer— complete  background — m etropolitan 
area  only.  Box  420G,  BROADCASTING. 

Humble  and  hungry  production  crew  available — 
3  announcers,  4  dir-cameramen  and  film  director. 
News,  kids  personalities,  weathermen.  Can  or- 
ganize from  ground  up.  Ample  supervisory  ex- 
perience among  crew.  Box  423G,  BROADCAST- 
ING. 

Starter:  Any  tv  production  assignment,  control 
room  or  studio.  Writer  commercial  copy,  news, 
programs.  Double  as  announcer.  College  grad 
communications.  Draft  exempt.  Will  travel  now. 
Best  references.  Box  438G,  BROADCASTING. 

Young  executive  wants  to  jump!  Experienced 
all  phases  tv — directing,  news  director,  writer, 
producer,  sales,  pr.  Wants  TV  station  needing 
assistant  manager  or  responsible  program  direc- 
tor. $200.00  start.  Box  459G,  BROADCASTING. 

Director-writer-announcer — television  and  radio. 
College  graduate,  B.  of  Speech.  Married.  Tele- 
vision and  film  production  experience.  Box  466G, 
BROADCASTING. 

Writer-producer-coordinator.  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile.  Box 
484G,  BROADCASTING. 


FOR  SALE 


Stations 


A  going  uhf  station  with  RCA  equipment  doing 
65  local  live  shows  each  week.  The  entire  station 
including  tower  can  be  moved  to  new  location 
for  $20,000.00.  Price  for  everything  $125,000.00  in- 
cluding land  and  buildings  in  the  27th  largest 
market  in  America.  Write  Box  277G,  BROAD- 
CASTING. 

To  successful  operator  only,  kw  daytimer,  by 
original  owner  $85,000,  $25,000  down,  balance 
$1,000  monthly.  Has  been  a  money  maker  since 
opening  nine  years  ago.  Good  Southern  market. 
Write  Box  460G,  BROADCASTING. 

Florida  large  market  station,  $500,000,  29%  down 
payment;  fm  station,  $85,000,  $20,000  down  pay- 
ment. Chapman  Company,  1182  West  Peachtree, 
Atlanta. 

West  Texas  secondary  market  fulltime.  Nice 
property  with  excellent  potential.  $47,500  with 
$17,500  down.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL  3-8080. 

Upper  south  medium  market  stations  (3),  50% 
interest  for  $30,000;  $45,000;  $150,000;  all  with 
terms.  Chapman  Company,  1182  West  Peachtree. 
Atlanta. 

Norman  &  Norman,  Die,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handled  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 

Southeast  metropolitan  market  stations  (2),  $225,- 
000,  29%  down  payment;  $140,000,  $37,000  down 
payment.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta. 

Regional  daytimer  Oklahoma  single  market. 
$47,500  with  $17,500  down.  Easy  payout.  Patt  Mc- 
Donald, Box  9322,  Austin,  Texas.  GL  3-8080. 

Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 

Paul  H.  Chapman  station  broker  and  associates 
will  be  at  the  Mayflower  Hotel,  Washington,  dur- 
ing NAB  Conference  October  27-28  and  will  wel- 
come opportunity  to  meet  persons  interested  in 
buying  or  selling  stations. 

East  Texas  regional  daytime.  Making  money. 
$45,000.  Some  terms.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL.  3-8080. 


Equipment 


RCA.  BTA-l  L  transmitter.  $1,500.  Write  Chief 
Engineer,  WEJL,  Scranton  1,  Pa. 

Complete  Dumont  1  kw  uhf  television  trans- 
mitter. Good  condition.  The  first  $5000  check 
buys  it,  subject  to  buyer's  inspection.  WNOW, 
Box  1747,  York,  Pennsylvania. 


3-kw  Federal  fm  transmitter  with  two  bay 
Andrews  antenna  and  transmission  line  (A~l 
condition)  $3,500.00.  WPHB,  Philipsburg,  Penna. 


Recorder  tape  Magnecorder  PT6-R  rack  amplifier 
with  PT6-AH  drive  mechanism.  Best  offer.  Hep- 
burn, 212  Phillips  Drive,  Alexandria.  Virginia. 


Broadcasting 


October  27,  1958  •   Page  111 


FOR  SALE — (Cont'd) 


INSTRUCTIONS 


RADIO 


Equipment 


Ampex  model  350  portable  3  channel  stereo- 
phonic recorder.  Used  as  a  demonstrator  only. 
Price  new— $3,000.00.  Will  sell  for  $1,600.00.  W.  E. 
Marcy,  4007  Bellaire  Blvd.,  Houston  25,  Texas. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


Mohawk  midgetape,  complete  with  leather  case, 
mike,  earfone,  telephone  pickup,  3  cartridges, 
instruction  manual,  service  manual  and  AC-DC 
playback  amplifier.  $200.  Write  Chief  Engineer, 
WEJL,,  Scranton  1,  Pa. 


WANTED  TO  BUY 


Stations 


Having  sold  my  station  am  in  market  for  an- 
other Prefer  midwest  or  southwest,  though  any 
good  market  will  be  considered.  Prefer  down 
payment  $50,000  but  more  or  less  will  be  con- 
sidered   Write  Box  266G,  BROADCASTING. 

Responsible  group  will  purchase  radio  station  in 
medium  or  llrge  market  We  are  anxious _to  act 
promptly,  confidential.  Write  Box  417G,  BROAD- 
CASTING.   


Want  all  or  part  am  station:  prefer  northeast. 
Down  payment  $20,000.  Full  details  please.  Con- 
fidential. Box  426G,  BROADCASTING. 


Present  owners-operators  wish  to  purchase  their 
second  small  market  am  station  All  replies  in 
strictest  confidence.  Write  Box  497G,  BROAD- 
CASTING. 


Console  wanted.  Good  quality  important.  Must 
be  reasonable.  KRPM,  San  Jose,  California. 

Paul  H.  Chapman  station  broker  and  associates 
will  be  at  the  Mayflower  Hotel,  Washington  dur- 
ing NAB  Conference  October  27-28  and  will 
welcome  opportunity  to  meet  with  persons  in- 
terested in  buying  or  selling  stations.  

Equipment 

Used  field  intensity  meter— broadcasting  band 
Must  be  in  good  condition.  Contact  364G, 
BROADCASTING. 


Need  two  or  four  bay  fm  antenna.  State  type 
and  price.  Box  489G,  BROADCASTING.  

Wanted.  Used  250  watt  fm  transmitter,  monitor. 
State  price,  condition.  Also  other  studio  equip- 
ment. Reply  Box  494G,  BROADCASTING. 


Wanted:  Used  250  watt  am  transmitter,  remote 
control  system,  console,  turntables,  tape  ma- 
chines limiter,  and  am  frequency  and  modula- 
tion monitors.  Send  specifications  and  prices  to 
Box  511,  Poteau,  Okla. 

Wanted— FM  frequency  monitor.  Prefer  G.  E. 
State  condition  and  price.  KGB,  Box  2088,  San 
Diego,  California. 


Small  console  or  consolette.  Cash.  Bill  Bigley, 
KVMA,  Magnolia,  Arkansas,  CE  4-5862. 

Used  250  watt  fm  transmitter  complete  with 
monitors.  Call  or  wire  Richard  Tuck  Enterprises, 
KBEC,  Waxahachie,  Texas. 

Wanted.  Used  Andrews  multi-V  4  bay  antenna. 
Write  KJML-FM,  2861  El  Paseo  Lane,  Sacra- 
mento 21,  California. 

AM-FM  isolation  unit.  Cash.  KVMA,  Magnolia, 
Arkansas. 

5  kw  fm  transmitter  or  amplifier,  limitor,  ampex 
612,  fm  monitor,  WTMT,  Louisville,  Kentucky. 

Tape  deck  to  accommodate  10  or  larger  reel. 
Skruphy  Studio— Rice  Lake,  Wis. 

Wanted  up  to  five  used  radio  transmitters,  1,  5 
and  10  kw.  Supply  prices,  make,  model  and 
length  of  time  in  service.  Amalia  Gomez  Zepeda, 
Box  1762,  Mexico,  D.F. 

MISCELLANEOUS 

Attention  personality  dj's.  For  only  $200.00  I  can 
increase  your  income  $1000.00  or  more  per 
month.  This  is  a  tested  and  proven  method  to 
make  money  legitimately,  fast,  and  enjoyably. 
I  know  how  .  .  .  my  record  hop  instructions 
will  net  you  $1000.00  or  more  per  month.  By 
following  my  simple  instructions  of  the  Record 
Hop  Success  Story  inside  and  out  .  .  .  you  too 
will  be  a  success.  I  went  from  a  $500.00  a  month 
dj  to  $1900.00  per  month  personality  in  an  area 
of  only  15,000  population.  Mail  cashier's  check 
or  money  order  of  $200.00  now.  Teen  Age  Record 
Hop,  Box  176G,  BROADCASTING. 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  October  29, 
January  7,  1959  and  March  4,  1959.  For  informa- 
tion, references  and  reservations  write  Wil- 
liam B.  Ogden  Radio  Operational  Engineering 
School,  1150  West  Olive  Avenue,  Burbank, 
California. 


RADIO 


Help  Wanted 


NEEDED  IMMEDIATELY 
FULL  STATION  STAFF 

Top  morning  man,  disc  jock- 
eys, engineers,  combo's,  sales- 
men, copy  and  traffic  girls  for 
5000  watt  daytimer  in  Miami, 
Florida.  Send  tapes,  resumes, 
and  salary  requirements  to  M. 
Woroner,  10485  Southwest 
112  Street,  Miami,  Florida. 


Management 


Manager  For  Radio  Station  CKSL 
London,  Canada.  Competitive  Two 
Station  Market.  Applicant  Must  Have 
Proven  Sales  Ability.  Full  Details 
First  Letter. 
Apply  Box  491G,  BROADCASTING 


CENTRAL  CALIFORNIA 
RADIO  STATION  KSBW 

Has  immediate  opening  for  traffic- 
continuity -announcing.  Need  man 
with  diversified  copy  writing  experi- 
ence and  knowledge  of  radio  traffic 
for  number  one  station  in  area.  Sub- 
mit complete  information,  including 
sample  copy  for  various  types  of 
accounts,  photograph,  and  tape  at 
7y2  rpm  to  KSBW-Radio,  P.  0.  Box 
1651,  Department  D,  Salinas,  Cali- 
fornia. 


Help  Wanted— (Cont'd) 

Announcers 

yy.  yy-.  yy~.  yy~.  yy  ~-0>~> '~/y- 

y   Combination  newsman,  dj  needed  by  fast-  c 

&   paced    top-rated    central    Pennsylvania  J 

§news  and  music  station.  Salary  and  hops  § 

can  earn  you  $5,500  per  year.  Reply  with  r 

^  tape-records  and  news-letter  and  refer-  y 

§ences.  § 

Box  396G,  BROADCASTING.  & 
v?-.                    <-^~.  ■yy-         yy~-  '-<s^  <^>~- 

♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 

♦  DJ's  WANTED  ♦ 

♦  The  fastest  growing  chain  of  in-  ♦ 

♦  dependent  radio  and  television  ♦ 
X  stations  serving  the  three  largest  X 
X  markets  in  the  midwest  is  look-  ♦ 

♦  ing  for   talented,   wide-awake  ♦ 

♦  disc  jockeys  with  REAL  ideas.  X 
X  Send  photo,  tape  and  resume  X 

♦  to  J.  Peter  Boysen,  WLOL,  870  ♦ 

♦  Northwestern  Bank  Bldg.,  Min-  ♦ 
X  neapolis  2,  Minn.  All  tapes  will  J 

♦  be  returned.  ♦ 
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 

 TELEVISION  

Help  Wanted 

Announcers 


:::  The  TV  picture  has  changed  in  Amarillo,  Texas,  ill 

jj:  Now  K-7  is  full-powered  and  ABC  interconnected  ill 

:::  with  an  exciting  new  complete  program  schedule.  ••■ 

:::  Our  expansion  warrants  a  new  addition  to  the  •■• 

||]  announcing    staff.    A    versatile    experienced   on-  jj| 

\\\  camera  man  is  needed  to   handle  a  variety  of  »• 

■•■  assignments,    including    occasional    remotes   and  ;:: 

:::  regular  "host"  duties  on  strip  programs.  To  a  ::: 

::i  mature,    enthusiastic,     non-temperamental    man,  ::: 

:::  we  offer  an  opportunity  to  grow  with  us.  Please  ::: 

:::  send  resume,  tape,  photo,  kine  if  available,  and  ::: 

jj:  any  other  information  to  attention  Jerry  Gard-  \\\ 

jj:  ner,   Operations  Manager,  KVII-TV,   Box  925, 

:::  Amarillo,  Texas. 


Production-Programming,  Others 

TELEVISION 
CONTINUITY-PRODUCTION 

Must  be  experienced,  a  good  typist  with  the 
ability  to  create  selling  commercials  utilizing  live 
camera  techniques,  slides  and  movies.  This  is  a 
permanent  position  with  excellent  salary,  bene- 
fits and  future  in  a  well  established  station. 
Send  copy  examples,  background  and  photo  to 

KKTV— Pueblo,  Colorado 

TELEVISION  

Situations  Wanted 

Production-Programming,  Others 


EXECUTIVE  ASSISTANT 

Veteran  broadcaster  capable  of 
handling  production,  promotion  or 
sales  staff  available  for  major  mar- 
ket station  or  advertising  agency. 
College  graduate  with  19  years 
experience  at  top  stations  in  New 
York,  Philadelphia  and  Washing- 
3  ton.  Married,  talented  and  depend- 
$  able  personality. 

I 


y////////////////////////  '///////////////////). 


Page  112    •    October  27,  1958 


Broadcasting 


Situations  Wanted —  (  Cont'd  ) 

Production-Programming,  Others 
J     EXPERIENCED  FILM  DIRECTOR  $ 

if  5  years  New  York  City,  indie  TV.  Purchased  +< 
)f   both  for  individual  and  group  stations.  Experi-  +t 

enced  with  all  phases  of  film  operation.  Ac- 
j|.  quainted  with  distributors,  syndicators,  etc.  top 
)f    references.  Available  immediately  for  any  sta-  <j[ 

tion  or  group  who  can   use  experienced  film 
♦    buyer — programming  operator.  Please  reply  to  <fc 
4  Box  218G,  BROADCASTING.  * 

 FOR  SALE  

Stations 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


WANTED  TO  BUY 


Stations 


|iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiinii^ 

I  WANTED  I 

—  Radio  Station  in  a  growing  market,  with  $100,000  = 
=  to  $200,000  gross.  Young  men,  currently  holding  = 
~  management  positions  are  looking  for  career  op-  = 
=  portunity  as  owner-managers.  Considerable  capital  = 
=  available  for  cash  or  term  settlement.  References  = 

—  furnished  as  to  responsibility.  ~ 
=               Box  418G,  BROADCASTING.  1 

-iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniimiiiiiinf? 
MISCELLANEOUS 


ATTENTION 

If  a  Victor  Lee  Adams  (Vik  Adams),  SS  #259- 
52-1301  apply  for  position  as  announcer,  or 
a  Robert  Goss  Davis  (Bob  Touchstone),  or  you 
know  anything  of  these  two  men,  call  Man- 
ager, WVMI,  Biloxi,  Mississippi,  Idlewood  2- 
7001  IMMEDIATELY,  collect. 


Help  Wanted 


This  advertisment  is  addressed  to  per- 
sonnel in  television  stations  who  may 
have  health  problems,  either  personally 
or  in  their  families,  which  require  warm 
dry  climate  or  elevation  for  cure,  to- 
gether with  a  job  in  tv.  KIVA,  Yuma, 
Arizona,  with  sales  office  at  El  Centro, 
California  and  serving  Yuma  and  Im- 
perial Valley  with  full  power  and  carry- 
ing all  three  networks  presently  needs  a 
good,  first  class  engineer  competent  at 
maintenance  of  DuMont  and  GE  equip- 
ment and  switching.  Yuma  is  a  growing 
community  with  inexpensive  housing 
with  fishing  and  hunting  nearby,  both  in 
Northern  Mountains  of  Arizona  and  in 
nearby  Mexico.  Yuma  has  a  climate  like 
Miami  Beach  for  about  8  months  but 
in  the  summer  it  is  hot.  However  homes, 
offices,  tv  station  and  many  automobiles 
are  refrigerated,  so  actually  there  is  little 
concern  for  heat  at  the  "Hottest  TV  sta- 
tion in  the  Nation,"  than  in  high 
humidity  areas.  In  addition  to  present 
need  of  engineer  this  station  wishes  to 
build  list  of  personnel  who  anticipate 
need  of  reaching  kind  of  climate  so 
frequently  recommended  by  eastern  and 
northern  doctors.  Whatever  job  you  per- 
form in  TV,  if  you  have  this  kind  of 
problem  in  your  family,  let  us  know  and, 
one  day,  we  might  have  an  opening  to 
satisfy  our  mutual  needs  and  help  you 
solve  your  health  problems.  Applicants 
for  open  engineer  job,  if  qualified,  may 
call  collect  to  Blake  Ramsey,  Chief  En- 
gineer, State  6-8311.  Others  write  Harry 
Butcher,  KIVA,  Box  1671,  Yuma,  Ari- 
zona. 


FOR  THE  RECORD  continued  from  page  108 


am  applications  of  Donner  Bcstg  Co.,  Truckee, 
Calif.,  et  al. 

By  FCC 

Commission  on  Oct.  16  granted  request  by 
Metropolitan  Philadelphia  Educational  Radio  & 
Television  Corp.  (WHYY-TV,  ch.  35),  Philadel- 
phia, Pa.,  for  extension  of  time  from  Oct.  20  to 
Nov.  19  to  file  responses  to  petition  by  Joint 
Council  on  Educational  Television,  New  York, 
N.  Y.,  seeking  the  reservation  of  ch.  12  at  Wil- 
mington, Del.,  for  noncommercial  educational 
use. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  October  14 

Granted  motion  by  Georgia-Florida  Radio  and 
Television  Co.,  to  be  excused  from  further  at- 
tendance in  hearing  on  am  application  of  James 
S.  Rivers  Inc.  (WJAZ)  Albany,  Ga. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  October  14 

Denied  petition  by  WILA  Inc.  (WILA)  Dan- 
ville, Va.,  for  leave  to  amend  its  application  to 
specify  frequency  1550  kc  with  1  kw  power  in 
lieu  of  1580  kc  with  500  w  power. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  October  15 

Scheduled  further  hearing  for  Oct.  27  on  ap- 
plication of  WHAS  Inc.  (WHAS-TV,  ch.  11), 
Louisville,  Ky.,  for  cp  to  change  trans,  and  ant. 
location. 

By  Hearing  Examiner  J.  D.  Bond  on  October  14 
Scheduled  conference  for  2  p.m.,  Oct.  29,  in  pro- 
ceeding on  am  applications  of  Capitol  Bcstg.  Co., 
East  Lansing,  Mich.,  et  al. 

By  Hearing  Examiner  Herbert  Sharfman 
on  October  14 
Issued  order  closing  record  in  proceeding  on 
am  application  of  L  &  B  Bcstg.  Co.,  Hemet, 
Calif. 

BROADCAST  ACTIONS 
by  Broadcast  Bureau 

Approved  specifications,  as  amended  October 
14,  1958,  submitted  by  Turner-Farrar  Association 
(WSIL-TV  Harrisburg,  111.)  to  change  type  trans, 
and  ant.  system. 

Actions  of  October  17 
KSJB  Jamestown  and  Minot,  N.  D. — Granted 
assignment  of  licenses  to  KSJB  Inc.,  and  KCJB 
Inc. 

WMOZ  Mobile,  Ala.— Granted  assignment  of  li- 
cense and  cp  to  WMOZ  Inc. 

WISK  St.  Paul,  Minn.— Granted  assignment  of 
license  and  cp  to  B.V.M.  Bcstg.  Co. 

KLAD  Klamath  Falls,  Ore.— Granted  assign- 
ment of  cp  to  Myer  Feldman,  et.  al.,  d/b  under 
same  name. 

WYMB  Manning,  S.  C— Granted  acquisition  of 
negative  control  by  each  J.  M.  Soles  Jr.,  and 
Isadore  Kramer,  through  purchase  of  stock  from 
Troy  McPherson. 

WKYW  Louisville,  Ky— Granted  acquisition  of 
positive  control  by  F.  Eugene  Sandford  through 
purchase  of  stock  from  Edwin  E.  S.  Weldon  by 
Radio  Kentucky  Inc. 

WBNS-TV  Columbus,  Ohio— Granted  cp  to 
maintain  old  licensed  main  trans,  as  auxiliary 
facilities  at  main  trans,  site. 

WXFM  (FM)  Elmwood  Park,  111.— Granted  au- 
thority to  remain  silent  for  a  period  of  60  days 
pending  reorganization  of  facilities. 

Actions  of  October  15 

WTYN  Tryon,  N.  C— Granted  assignment  of 
license  to  Henry  G.  Bartol  Jr.,  and  Gertrude  S. 
Taylor,  executrix  of  estate  of  Graves  Taylor,  de- 
ceased, d/b  under  same  name. 

WFSC  Franklin,  N.  C— Granted  involuntary  as- 
signment of  license  to  Gertrude  S.  Taylor,  exec- 
utrix of  estate  of  Graves  Taylor,  deceased,  John 
E.  Boyd  and  Henry  G.  Bartol  Jr.,  d/b  under- 
same  name. 

WNAG  Grenada,  Miss. — Granted  assignment  of 
license  to  Grenada  Bcstg.  Co. 

KSUM  Fairmont,  Minn. — Granted  assignment 
of  licenses  to  KSUM  Bcstg.  Co. 

KREH    Oakdale,   La. — Granted   assignment  of 


license  to  Cyril  W.  Reddoch,  et  al.,  d/b  under 
same  name. 

WWIZ  Lorain,  Ohio— Granted  assignment  of 
cp  to  W.W.I.Z.  Inc. 

WPAT-AM-FM  Paterson,  N.  J.— Granted  trans- 
fer of  control  from  WPAT  Syndicate  to  Dickens 
J.  Wright,  et  al. 

KVKM-TV  Monahans,  Tex.— Granted  mod.  of 
cp  to  relocate  trans,  on  same  property,  change  in 
coordinates  only. 

WQED  Pittsburgh,  Pa.— Granted  mod.  of  cp 
to  make  ant.  and  other  equipment  changes. 

KSIR  Wichita,  Kan.— Granted  license  for  am 
station. 

WCSI-FM  Columbus,  Ind.— Granted  license  for 
fm  station. 

WKMH  Dearborn,  Mich.— Granted  license  cov- 
ering increase  in  nighttime  power  and  changes 
m  nighttime  DA  system. 

KUEN  Wenatchee,  Wash.— Granted  license  cov- 
ering change  in  frequency  to  900  kc  and  decrease 
power  to  500  w. 

KGMC  Englewood,  Colo.— Remote  control  per- 
mitted. 

WRBL  Columbus,  Ga.— Granted  change  of  re- 
mote control  authority  while  using  nondirec- 
tional  ant. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown.  WTLM  (TV)  Laurel 
Miss,  to  4-20-59;  WJMJ  Philadelphia,  Pa.  to  11-15' 

KMOR  Oroville,  Calif.— Granted  authority  to 
remain  silent  to  Dec.  14. 

Actions  of  October  14 
WBRZ  Baton  Rouge,  La.— Granted  acquisition 
of  positive  control  by  Baton  Rouge  Bcstg.  Co. 
through  purchase  of  stock  from  Lewis  Gottlieb, 
et  al. 

WTMT  Louisville,  Ky.— Granted  license  for  am 
station. 

KIT  Yakima,  Wash.— Remote  control  permitted 
(mam  trans.). 

KDB  Santa  Barbara,  Calif.— Remote  control 
permitted. 

Actions  of  October  13 

WEAR-TV  Pensacola,  Fla.— Granted  license 
covering  cp  which  replaced  expired  cp  as  mod- 
ified for  tv  station;  ERP  vis.  52.5  kw,  aur.  31  6 
kw,  ant.  height  580  ft. 

KID-TV  Idaho  Falls,  Idaho— Granted  license 
covering  changes  in  tv  station;  ERP  vis.  100  kw 
aur.  50  kw,  ant.  height  1600  ft. 

WTVJ  (TV)  Miami,  Fla.— Granted  license  cov- 
ering changes  in  tv  station. 

WEAT-TV  West  Palm  Beach,  Fla.— Granted 
license  covering  changes  in  tv  station. 

WSJV  (TV)  Elkhart,  Ind.— Granted  license  cov- 
ering change  from  ch.  52  to  ch.  28;  ERP  vis  204 
kw,  aur.  102  kw,  ant.  height  690  ft. 

WEHT  (TV)  Evansville,  Ind.— Granted  license 
covering  installation  of  aux.  ant.  system  at  main 
trans,  site. 

WDBJ-TV  Roanoke,  Va.— Granted  license  cov- 
ering installation  of  aux.  trans,  and  ant.  at  main 
trans,  site;  ant.  height  1930  ft. 

KOOL-TV  Phoenix,  Ariz.— Granted  license  cov- 
ering maintenance  of  aux.  ant.  system  at  main 
trans,  site. 

WDBO-TV  Orlando,  Fla.— Granted  license  cov- 
ering changes  in  tv  station. 

WFGA-TV  Jacksonville,  Fla.— Granted  cp  to 
change  ERP  to  158  kw  and  make  minor  equip- 
ment change. 

WBDG-TV  Cheboygan,  Mich.— Granted  mod. 
of  cp  to  change  type  of  ant.  and  other  equip- 
ment; ERP  vis.  21.3  kw,  aur.  11  kw,  ant.  height 
660  ft. 

Action  of  October  10 
WENS  (TV)  Pittsburgh,  Pa.— Granted  mod.  of 
cp  to  change  from  ch.  16  to  ch.  22. 

Action  of  October  1 
WAMS,  WJWL  Wilmington  and  Georgetown, 
Del.;  WNJR,  WRAP  Newark,  N.  J.  and  Norfolk, 

Va. — Granted  acquisition  of  positive  control  by 
O.  Wayne  Rollins  through  purchase  of  stock  from 
John  W.  Rollins  by  parent  corporation  and  re- 
tirement thereof. 


UPCOMING 


Oct.  27-28:  AAA  A,  eastern  region's  annual  meet- 
ing, Biltmore  Hotel,  New  York  City. 

Oct.  28:  Academy  of  Tv  Arts  &  Sciences,  N.  Y. 
chapter,  general  membership  meeting,  Toots 
Shor  Restaurant,  New  York,  8:30  p.m. 

Oct.  28-29:  Central  Canada  Broadcasters  Assn., 
Westbury  Hotel,  Toronto,  Ont. 

Oct.  29:  U.C.L.A.  Publicity  Clinic,  Chamber  of 
Commerce,  Los  Angeles. 

Oct.  29-30:  CBS  Radio  Affiliates  Assn.,  annual 
convention,  Waldorf-Astoria  Hotel,  New  York 
City. 

Oct.  30-31 :  IRE,  electron  devices  meeting,  Shore- 
ham  Hotel,  Washington. 

Oct.  31:  AFA,  second  district  meeting,  Shoreham 
Hotel,  Washington. 

Oct.  31-  Nov.  2:  Women's  Advertising  Clubs,  East- 
ern inter-city  conference,  Washington. 

November 

Nov.  5:  A  AAA,  east-central  region's  annual 
meeting,  Commodore  Perry,  Toledo,  Ohio. 

Nov.  5-7:  Public  Relations  Society  of  America, 
11th  national  conference,  Waldorf-Astoria 
Hotel,  New  York. 

Nov.  8-9:  Illinois  News  Broadcasters  Assn.,  meet- 
ing, Illinois  Hotel,  Bloomington. 


Broadcasting 


Nov.  9-12:  Assn.  of  National  Advertisers  fall 
meeting.  The  Homestead,  Hot  Springs,  Va. 

Nov.  13-14:  Tennessee  Assn.  of  Broadcasters, 
Knoxville. 

Nov.  13-15:  Missouri  Assn.  of  Broadcasters,  Chase 
Hotel,  St.  Louis. 

Nov.  14:  Oregon  Broadcasters  Assn.,  fall  meet- 
ing, Hotel  Marion,  Salem. 

Nov.  15-16:  AWRT,  Indiana  conference,  Indian- 
apolis. 

Nov.  16-19:  Broadcasters'  Promotion  Assn.,  third 

annual  convention,  Chase  Hotel,  St,  Louis. 
Nov.  16-22:  National  Television  Week. 
Nov.  19:  Television  Bureau  of  Advertising,  board 

of  directors  meeting,  Waldorf-Astoria  Hotel, 

New  York  City. 
Nov.  19:   ABC-TV  Primary  Affiliates,  meeting, 

New  York. 

Nov.  19-22:  Sigma  Delta  Chi,  annual  convention, 
U.  S.  Grant  Hotel,  San  Diego,  Calif. 

Nov.  20:  TvB,  sales  advisory  committee  meet- 
ing, Waldorf-Astoria  Hotel,  New  York  City. 

Nov.  20-21:  National  Business  Publications, 
Chicago  regional  conference.  Drake  Hotel, 
Chicago. 

NAB  FALL  CONFERENCE 
Oct.  27-28,  Statler  Hilton  Hotel,  Washington,  D.  C. 

October  27,  1958    •    Page  113 


mm 

JH 
111 


Metropolitan  Atlanta 
Leadership  in 
Television  Audience  Ratings 

3-MONTH  AVERAGE 
July,  Awgwst,  September— ARB 

Total  of  1351  qtr-hrs  measured  (all  3 
stations  on  the  air).  Ties  counted  as 
"firsts"  for  each  station  involved. 


mm. 


WSB-TV 


2nd.  Sta. 


3rd  Sta. 


Here's  how 
WSB-TV  dominates 

television  in  Atlanta 


When  you  weigh  the  three  Atlanta  television  outlets 
preparatory  to  placing  a  schedule  remember  this:  Your 
choice  of  stations  can  make  a  sizeable  difference  in  the 
sales  your  advertising  produces. 

One  station  in  Atlanta,  WSB-TV,  is  viewed  by-  the 
most  people  52.8%  of  the  time.  A  viewer,  and  buyer, 
preference  greater  than  that  of  the  other  two  stations 
combined!  Chart  shown  here  is  a  3-month  average.  It 
reflects  viewing  habits  which  hold  steady  month  after 
month  in  Atlanta. 

Superior  local  programming,  news  service  which  dev- 
astates competition  and  a  deep  public  interest  respon- 
sibility have  built  this  massive  preference  for  WSB-TV. 
Certainly  your  advertising  belongs  on  WSB-TV. 

lAfSB~TV  is  affiliated  with  The  Atlanta  Journal  and  The  Atlanta  Constitution. 
NBC  affiliate.  Represented  by  Edward  Petry  &  Company 


Page  114    •    October  27,  1958 


Broadcasting 


MONDAY  MEMO 


from  H.  L.  McCUNTON,  president,  Reach,  McClinton  &  Co.,  New  York 


Stretching  the  dollar  in  big-money  tv 


Last  night  (Oct.  26),  an  example  of 
twentieth  century  television  at  its  best 
commenced  its  second  season.  Since  the 
sponsor,  The  Prudential  Insurance  Co. 
of  America,  is  our  client  and  since  the 
show  has  not  only  been  an  award-win- 
ner but  a  sales-starter,  I'd  like  to  cite 
it  as  unique. 

The  show  is,  of  course,  CBS-TV's 
The  Twentieth  Century,  a  series  of  half- 
hour,  Sunday  evening  documentaries 
about  the  time  in  which  we  live  and 
about  the  people  who  shaped  it.  Sample 
subjects  for  the  start  of  the  '58-'59  sea- 
son: drug  addiction;  the  men  and  means 
of  Red  propaganda;  Knute  Rockne; 
Peron  and  Evita;  the  Russo-Finnish 
War.  Sound  interesting?  Right — and 
the  ratings  prove  that  Americans  have 
grown  (up?)  to  realize  that  "educa- 
tional" tv  can  be  entertainment. 

Of  course  there  are  other  "serious" 
tv  shows — just  as  other  agencies  have 
clients  who  are  similarly  conscientious 
about  their  responsibilities  to  the  public. 
And  so  I  do  not  intend  here  to  pontifi- 
cate about  the  excellence  of  the  series — 
or  pontificate  about  anything  else.  I'd 
like  to  report  how  The  Prudential  and 
we  at  Reach,  McClinton  have  learned 
how  to  extend  further  the  impact  of  an 
already  sizable  tv  commitment. 

All  network  television  is  costly — and 
getting  costlier.  It  is,  therefore,  impera- 
tive that  sponsors'  tv  investments  be  ex- 
tended further  for  further  effectiveness. 
If  The  Twentieth  Century  makes  an  im- 
pression— or  a  point — with  its  viewers, 
then  it  becomes  necessary  for  us  to  take 
that  point,  extend  it  in  space  to  form 
a  line — and  then  take  that  line  and  ex- 
tend it  further  to  form  a  plane.  The 
plane,  mathematically  speaking,  covers 
space,  has  dimension.  What  The  Pru- 
dential has  been  doing  with  The 
Twentieth  Century  also  has  dimension. 

What  The  Pru's  been  doing  is  three- 
fold: 

1.  It  has  a  "Television  Teaching 
Aid"  program; 

2.  It  has  just  launched  a  "Television 
Film  Loan  Program;" 

3.  And  it  has  embarked  on  an  ex- 
tensive public  service  message  program. 

Behind  all  these,  as  you  might  ex- 
pect, lies  a  story. 

Years  ago,  when  The  Prudential  co- 
sponsored  the  beginnings  of  You  Are 
There,  it  became  apparent  that  the 
show's  educational  nature  offered  the 
sponsor  a  unique  opportunity  for  ex- 
tending a  message  to  classrooms.  Ac- 


Broadcasting 


cordingly,  the  first  Television  Teaching 
Aid  was  issued.  Soon,  The  Pru  became 
sole  sponsor  and  issuer  of  the  Aids. 
From  then  through  the  rest  of  You  Are 
There,  through  Air  Power,  and  through 
the  first  year  of  The  Twentieth  Century, 
only  those  schools  which  actually  re- 
quested the  Aids  were  included  on  the 
lists.  Today,  as  the  Aids  move  into  the 
second  year  of  The  Twentieth  Century, 
8,667  schools  currently  receive  them — 
all  on  their  own  request. 

Why  the  enthusiasm?  First  of  all,  the 
Aids  are  professionally  prepared — al- 
ways with  the  classroom  in  mind.  They 
consist  of  (a)  background  information 
about  the  historical  event  or  individual 
dealt  with  in  the  show;  (b)  suggested 
reading  material — in  effect  a  bibliog- 
raphy of  books  and  magazine  articles 
dealing  with  the  subject  under  discus- 
sion; (c)  a  long  list  of  audio-visual  aids 
and  how  to  obtain  them,  and  (d)  sug- 
gested classroom  activities.  And,  since 
the  Aids  reach  the  teachers  in  advance 
of  the  show,  they  of  course  list  all  the 
CBS-TV  stations  showing  The  Pru- 
dential's program.  The  second  reason 
for  the  enthusiasm  is  obvious:  the  shows 
themselves  are  exciting  and  informative, 
entertainment  geared  to  the  adult  and 
the  ripening  mind,  the  kind  of  stuff  that 
makes  us  at  the  agency,  The  Pru,  CBS' 
News  and  Public  Affairs  Dept.,  and 
teachers  all  over  the  country  proud  of 
the  potentials  of  television. 

As  fan  mail  on  the  Aids  was  received, 
The  Prudential  noted  that  more  and 
more  schools  were  requesting  film  prints 
of  the  shows.  The  requests  kept  mount- 
ing— and  Prudential's  interest  in  help- 
ing out  kept  mounting  too.  And  so,  just 
recently,  The  Prudential  inaugurated  its 
Film  Loan  Program,  this  time  not  di- 
rected only  at  schools,  but  at  anyone 
who  wanted  to  show  The  Twentieth 
Century  programs  before  any  group. 

Prudential  notified  the  schools  on  its 
Aids  list  about  the  start  of  the  new  film 
loan  program;  it  also  notified  its  25,000 


Prudential  agents  throughout  the  coun- 
try. Result?  In  the  first  three  months  of 
the  film  loan  program,  a  total  of  7,394 
film  requests  came  in!  The  films,  in- 
cidentally, are  just  as  they  are  seen  on 
tv — commercials  included.  But  then 
The  Pru  prides  itself  on  its  commercials. 

So  much  does  The  Prudential  pride 
itself  on  its  commercials  that  it  decided 
this  autumn  to  relinquish  half  of  them. 
That  is  to  say,  half  The  Prudential's 
commercial  schedule  has  been  given 
over  to  "public  service  messages."  These 
parallel  The  Advertising  Council's 
themes.  This  year,  Prudential  will  show 
its  "Messages  for  Americans"  on  such 
subjects  as  Confidence  in  America, 
Mental  Health,  Conservation  and  Sup- 
porting our  Colleges.  Of  these  "Mes- 
sages" we  at  Reach,  McClinton  are  very 
proud  indeed. 

Again,  we  have  taken  our  point  and 
extended  it  along  a  line  and  into  a  plane. 
We  have  not  only  shown  these  "Mes- 
sages," but  have  made  them  available 
to  interested  groups.  As  for  sponsor- 
identification,  that's  provided  at  the 
start,  when  Bill  Shipley  opens  a  book 
which  reads:  "From  The  Prudential  In- 
surance Company  of  America — A  Mes- 
sage for  Americans.  .  .  ." 

Three-fold,  then,  is  our  twentieth  cen- 
tury extension  of  television  into  the  com- 
munity. That  it's  been  effective  is  evi- 
dent, for  one  thing,  by  Prudential's 
ever-increasing  tv  commitment.  And 
the  men  who  know  its  effectiveness  best 
— the  Prudential  agents  in  the  home- 
towns of  America — are  perhaps  the 
most  enthusiastic. 

As  for  us  here  at  the  agency,  we're 
proud  of  this  extension  of  effectiveness 
for  yet  another  reason:  it  proves  that 
tv  can  be  marketed  locally.  We  have 
another  client,  also  heavily  committed 
to  television,  International  Latex  Corp., 
one  of  the  biggest  spot  tv  advertisers  in 
the  country.  There  we  also — but  that'll 
have  to  be  the  subject  of  a  future 
Monday  Memo. 


H.  L.  (Hay)  McClinton,  b.  1898,  Seattle.  U.  of  Wash- 
ington. Newspaperman  13  years.  Started  at  N.  W.  Ayer, 
Philadelphia,  as  public  relations  man.  Entered  radio  in 
1934  as  producer  of  Ford  Sunday  Evening  Hour  for  five 
years,  Fred  Waring  and  other  Ford  shows.  Became  Ayer 
v.p.  in  1937.  Set  up  pioneer  tv  production  unit  in  1945 
and  managed  Ayer's  radio-tv-motion  picture  dept.  13 
years.  Lent  to  government  to  set  up  NRA  publicity  and 
produce  This  Is  War!  radio  series.  To  Calkins  &  Holden 
presidency  in  1950.  Joined  Chas.  Dallas  Reach  in  1957 
to  form  Reach,  McClinton.  Married;  two  children. 


October  27,  1958    «  Page 


EDITORIAL 

Whose  Birthright? 

IT  does  not  surprise  us  that  the  announcement  of  a  radio  station's 
willingness  to  accept  liquor  advertising  has  provoked  cries  of 
alarm. 

We  have  had  some  experience  of  our  own  in  that  line,  and  we 
can  freely  predict  that  the  cries  of  alarm  will  intensify  before  they 
subside.  They  will  come  from  an  odd,  but  also  predictable,  assort- 
ment of  sources. 

A  year  ago  we  published  a  series  of  editorials  advocating  the 
acceptance  of  liquor  advertising — under  appropriate  self-restraint — 
by  radio  and  television. 

We  received  perhaps  a  dozen  telephone  calls  and  half  a  dozen 
letters  approving  our  suggestion. 

We  received  half  a  dozen  phone  calls  and  more  than  3,000  letters 
objecting  to  it. 

Evaluating  this  response  simply  by  the  numbers  would  suggest 
that  we  had  embarked  upon  an  astonishingly  unpopular  course. 
But,  as  they  often  are,  numbers  were  misleading.  The  half-dozen 
phone  calls  which  expressed  opposition  were  from  broadcasters  who 
were  horrified  by  the  political  trouble  our  proposal  might  generate. 
All  but  a  handful  of  the  letters  of  disagreement  were  from  Prohibi- 
tionists who  were  drafted  in  a  letter-writing  campaign  conducted 
by  the  Southern  Baptist  clergy. 

The  organized  letter-writers  can  be  expected  to  go  to  work  again, 
now  that  it  has  become  widely  known  that  some  stations  are  accept- 
ing liquor  advertising.  They  will  write  their  Congressmen  to  urge 
the  passage  of  legislation  outlawing  liquor  from  the  air. 

But  this  will  be  nothing  new.  At  every  session  of  Congress  since 
repeal  of  the  18th  amendment  there  has  been  a  flood  of  mail  pro- 
posing similar  legislation.  The  drys  have  historically  carried  on  a 
vigorous  campaign  to  reimpose  prohibition  by  stages,  the  first  stage 
being  the  limitation  or  outright  elimination  of  liquor  advertising. 

It  has  been  and  will  be  the  kind  of  mail  which,  in  volume,  is  one- 
sided. There  is  no  organized  group  of  equal  size  to  write  letters  in 
favor  of  liquor  or  liquor  advertising.  The  mail  which  goes  to  Con- 
gress on  the  liquor  subject  is  very  much  like  the  mail  which  came 
to  us — one-sided  to  the  point  of  being  meaningless. 

It  is  the  vocal,  organized  opposition  of  the  professional  drys  that 
is  feared  by  those  broadcast  leaders  who  object  to  the  admission 
of  liquor  advertising  to  the  airways.  Unhappily,  those  leaders  are 
not  being  frank  about  the  reason  for  their  fear.  They  are  citing 
"moral"  grounds  as  the  basis  of  their  objections.  They  are  talking 
about  the  ban  against  liquor  advertising  as  the  "birthright"  of  broad- 
casters, a  tradition  so  sacred  it  cannot  be  questioned. 

What  these  leaders  neglect  to  mention  is  that  the  radio  and  tele- 
vision codes,  in  which  the  bans  against  liquor  commercials  are 
contained,  were  drawn  up  and  voluntarily  accepted  by  broadcasters. 

The  same  broadcasters  have  the  power  to  modify  the  codes. 

We  yield  to  no  one  in  our  respect  for  the  men  who  fashioned 
the  radio  and  television  codes,  but  we  are  not  naive  enough  to 
equate  them  with  Moses  or  the  Twelve  Apostles. 

What  they  wrote  can  be  changed  to  suit  changing  times.  There 
is  evidence  that  as  far  as  liquor  advertising  is  concerned,  times  may 
be  changing. 

Dateline:  Booby  Hatch 

NEWSPAPERS  in  this  country  have  had  a  good  deal  of  fun 
lately  with  stories  about  an  English  youth  who  was  turned 
into  a  "Zombie"  by  television. 

U.  S.  wire  services  have  meticulously  followed  the  case  since 
the  boy's  father  complained  three  weeks  ago  to  the  Wimbledon 
juvenile  court  that  his  son  sat  transfixed  by  tv  and  wouldn't  work. 
"Zombie"  is  the  word  the  father  used,  according  to  the  wire 
services. 

If  this  is  regarded  as  news  by  U.  S.  newspapers,  they  are  missing 
a  bigger  bet. 

Mental  hospitals  right  here  at  home  are  full  of  patients  who  sit 
staring  all  day  at  the  wall. 

Walls,  as  any  alert  newspaper  editor  ought  to  know,  are  often 

Page  116    •    October  27,  1958 


Drawn  for  BROADCASTING  by   Sid  Hix 

"Bad  news,  Irma.  The  studio's  switching  to  videotape.  They're  taking 
away  our  darkroom." 


used  for  display  advertising.  Connect  mental  aberration  with  wall- 
staring  and  you  have  taken  a  whack  at  still  another  rival  of  news- 
paper advertising. 

What  a  headline  could  be  written  for  a  story  of  that  kind:  "Wall 
Turns  Youth  Into  Zombie." 

It  doesn't  sound  any  nuttier  than  the  heads  which  have  used 
"Tv"  in  place  of  "Wall." 

The  FCC  Image 

THE  FCC  image,  sullied  by  the  onslaughts  of  the  House  Over- 
sight Committee,  battered  by  the  U.  S.  Court  of  Appeals,  is  now 
subjected  to  indignities  from  the  highest  court  in  the  land. 

In  remanding  to  the  lower  court  last  week  two  television  cases 
in  the  Midwest,  the  Supreme  Court  dealt  the  FCC  prestige  another 
blow.  Both  cases  happened,  incidentally,  to  involve  the  deinter- 
mixture  of  areas  (Springfield,  111.,  and  Peoria,  111.)  to  all  uhf.  The 
FCC  has  been  berated  by  the  Senate  Commerce  Committee  for 
failing  to  cope  with  the  deintermixture  problem. 

The  reason  the  Supreme  Court  majority  ordered  the  two  cases 
remanded  was  because  of  reference  before  the  House  Oversight 
Committee  to  purported  ex  parte  contacts  with  members  of  the 
FCC.  But  in  these  cases,  the  FCC  was  functioning  in  its  legislative 
capacity  in  rule-making,  and  not  in  its  judicial  role  in  comparative 
proceedings. 

The  FCC,  like  all  agencies  of  government,  has  blundered  in  the 
past,  and  probably  will  blunder  in  the  future.  If  the  FCC  has  been 
influenced,  it  is  because  of  the  weakness  of  individual  members.  If 
mere  conversation  by  an  applicant  or  a  potential  applicant  con- 
stitutes overt  action  or  improper  influence,  every  administrative 
agency  in  Washington  has  flagrantly  violated  the  law. 

From  the  very  beginning  of  the  independent  agency  type  of  regu- 
lation, contact  with  their  areas  of  activity  has  been  the  rule,  rather 
than  the  exception.  Most  of  the  commissioners  are  selected  because 
of  their  expert  and  specialized  knowledge  of  the  particular  fields. 
Commissioners  cannot  isolate  themselves  from  the  areas  they  regu- 
late and  perform  their  jobs. 

Congress  created  the  FCC.  It  can  abolish  it  or  change  it.  We 
think  the  FCC  is  no  worse — or  better — than  most  of  the  other 
administrative  agencies.  But  Congress,  through  the  Oversight  Com- 
mittee, and  the  courts  are  destroying  the  FCC  by  degrees. 

We  think  the  FCC,  as  now  constituted,  is  striving  to  perform 
honestly  and  efficiently.  It  deserves  a  chance  to  do  its  job  without 
spending  half  its  time  preparing  for  congressional  hearings,  and  a 
good  portion  of  the  other  half  re-investigating  cases  that  the  courts 
throw  back  because  of  congressional  hearings. 

Broadcasting 


Piedmont 
INDUSTRIAL 
Crescent  -  wdfl 


Vast  New  Urban  Complex, 

defined  by  The  Ford  Foundation 
dominated  by  wfmy-tv 

Just  what  is  this  area  .  .  .  this  Piedmont  Industrial  Crescent? 
Defined  by  the  Ford  Foundation,  it  is  a  vast  "area  laboratory," 
stretching  across  North  Carolina's  fertile  Industrial  Piedmont. 
It  is  more,  too.  It  is  a  bustling,  urban  complex  engaged  in 
unsurpassed  growth  patterns  of  manufacturing,  distribution  and 
marketing. 

Strategically  centered  at  the  hub  of  this  massive  urban  market 
is  WFMY-TV,  the  most  powerful  selling  influence,  by  far. 

North  Carolina's  INTERURBIA* 

At  the  very  axis  of  the  CRESCENT  lies  INTERURBIA  ... 
the  largest  metropolitan  market  in  the  two  Carolinas. 
INTERURBIA  plus  the  Piedmont  CRESCENT  where  more  than 
two  million  people  are  sold  on  WFMY-TV. 


ujfmg-tv 

GREENSBORO,    N .  C. 


Represented  by:  Harrington,  Righter& Parsons,  Inc.  •  New  York  •  Chicago  •  San  Francisco  •  Atlanta  •  Boston 


NOVEMBER  3,  T958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEK  LY      OF      TELEVISION      AND  RADIO 


COMPLETE 


CBS  Radio  tries  new  concept,  old  line  methods  to  go 

No  boredom  in  the  audience:  tv  viewing  back  to  all-time  peak 

Television's  seven  deadly  sins  scrutinized  by  Eastern  4A's 


Page  33 
Page  36 
Page  46 


ANA's  Abrams  discusses  soul-searching  decisions  facing  sponsors  Page  1 1 9 


Odicial  U.S.  Navy  Photograph 


any  time  is  listening  time.. .  and  radio  goes  everywhere! 

When  the  USS  Nautilus  cruises  at  periscope  level,  the  crew  gets  the 
latest  news  and  entertainment  from  home  via  atomic-powered  radio. 
And  Radio  keeps  everyone  at  home  company,  too-delivering  news, 
entertainment,  and  your  selling  message  to  millions  of  ears  each 
day.  Advertiser  after  advertiser  has  proved  that  Spot  Radio  satu- 
rates markets  profitably,  economically  and  quickly. 

Radio  Division 
The  Original  Station  Representative 

New  York  •  Chicago  •  Atlanta  •  Boston  •  Dallas  •  Detroit  •  Los  Angeles  •  San  Francisco  •  St.  Louis 


WHEELING:  37"  TV  MARKET 

*Television  Magazine  8/1/57 

One  Station  Reaching  The  Booming  Upper  Ohio  Valley 


r«£  TITANIUM 


Pacemaker  of  progress  is  the  Titanium  Metals 

Corporation  of  America.  Its  Toronto, 
Ohio,  plant— in  the  WTRF-TV  area— is  the 

world's  first  plant  designed  and 
instrumented  specifically  for  rolling  and 

forging  Titanium  mill  shapes  such  as 
alloy  sheets,  plates  and  billets.  The  hundreds 

of  highly  skilled  employees  of  TMCA 
at  Toronto  are  more  reasons  why  the  WTRF-TV 

market  is  a  super  market  for  alert 
advertisers  ...  a  market  of  425,196  TV  homes, 

where  2  million  people  have  a  spendable 
income  of  $2M  billion  annually. 


•  Titanium  ia  the  20th  Century  metal  that  is 
stronger  than  aluminum,  lighter  than  steel, 
and  will  withstand  temperatures  in  excess  of 
800°;  it  is  resistant  to  salt  water,  and  prac- 
tically immune  to  nitric  acids,  moist  chlorine 
and  most  chemicals.  Titanium  is  a  vital  metal 
in  the  planes,  rockets  and  missiles  program. 


For  availabilities,  call  Bob 
Ferguson,  VP  and  Gen.  Mgr., 
or  Needham  Smith,  Sales  Manager, 
at  CEdar  2-7777. 
National  Rep.,  George  P.  \ 
Hollingbery  Company. 


316,000  waits  jj  B  C    ne,work  color 


WHEELING  7,  WEST  VIRGINIA 


reaching  a  market  that's  reaching  new  importance! 


86%*  of  CBS 
Commercial 
Time 


is  ordered  on 


WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


*Bas/s:  1958 
Fall  Schedule 


WTHI-TV 
CBS  •  ABC 


Boiling  Co.,  New  York  •  Chicago  •  Dallas  •  Los  Angeles  •  San  Francisco  •  Boston 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


If  You  Buy  Any  Other  Television 
Station  in  the  Dallas-Fort  Worth 
Market.... 

WE  BOTH  LOSE  MONEY 


For  these  reasons  

KRLD-TV  covers  more  total  homes  and  more  television 
homes  than  any  other  station  in  Texas  or  the  Southwest 
. . .  and  with  an  intensity  of  circulation  both  daytime  and 
nighttime,  weekly  and  daily,  unapproached  by  any  other 
Dallas-Fort  Worth  TV  channel. 


COMPARATIVE  CIRCULATION 

DALLAS-FORT  WORTH 
TELEVISION  STATIONS 

Daytime 

Nighttime 

Daily 

Daily 

TV  Homes 

TV  Homes 

.  .  299,050 

368,920 

Station  B  . 

.     .     .  260,530 

353,160 

Station  C  . 

.    .    .  255,290 

338,780 

Station  D  . 

.    .    .  147,490 

175,360 

KRLD-TV,  Channel  4,  telecasting  with  maxi- 
mum power  from  atop  Texas'  tallest  tower,  is  the 
television  service  of  The  Dallas  Times  Herald, 
owners  and  operators  of  KRLD  Radio,  the  only 
50,000  watt  full-time  radio  station  in  Dallas- 
Fort  Worth.  The  Branham  Company,  national 
representatives. 


JOHN  W.RUNYON 

Chairman  ol  the  Board 


CLYDE  W.  REMBERT 

President 


as 


NCS  No.  3,  SPRING,  1958 


ft* 


1> 


Tower 
1,685  Feet 
Above  Average 
Terrain 


CHANNEL  4 

CBS  TV  FOR  DALLAS  -  FORT  WORTH 


KRLD-TV 


Page  4    •    November  3,  1958 


Broadcasting 


closed  circuit 


COWLES  IN  MEMPHIS  •  Veteran  broad- 
caster Hoyt  B.  Wooten  has  shaken  hands 
on  deal  to  sell  his  WREC-AM-TV  (ch.  3) 
Memphis  to  Cowles  Broadcasting  Co.  for 
$6  million  cash.  Mr.  Wooten,  one  of  tele- 
vision's few  individual  proprietors  (he  has 
no  corporation),  established  WREC  in 
1922  and  WREC-TV  in  1956.  Both  are 
CBS  affiliated.  Mr.  Wooten  would  dispose 
of  entire  interest  but  hold  office  with  new 
corporate  entity  to  be  established  by 
Cowles. 

• 

Cowles  just  a  year  ago  sold  WNAX 
Yankton,  S.  D.  and  ch.  9  KVTV  (TV) 
Sioux  City  Iowa  to  Peoples  Broadcasting 
Corp.  for  $3  million  and  at  that  time  an- 
nounced it  would  seek  replacement  prop- 
erties. Memphis  transaction  was  negoti- 
ated with  Mr.  Wooten  by  Luther  L.  Hill, 
president  of  Cowles.  Other  Cowles  sta- 
tions are  KRNT  Des  Moines;  WHTN- 
AM-TV  Huntington,  W.  Va.;  60%  of 
KRNT-TV  Des  Moines. 

• 

MORE  DEALING  •  Application  for  trans- 
fer of  control  of  ch.  7  WTRF-TV  Wheel- 
ing to  Dix  family,  present  30%  holders, 
for  approximately  $1.8  million  will  be  filed 
with  FCC  within  fortnight.  Present  hold- 
ings of  Bloch-Harris  interests  (Mail  Pouch 
Tobacco)  and  News  Publishing  Co.  of 
West  Virginia,  would  be  acquired  under 
transfer,  giving  Dix  group  all  except  about 
8%  of  stock  held  by  Robert  W.  Ferguson, 
executive  vice  president-general  manager, 
who  will  retain  his  holdings  and  continue 
as  operating  head.  Dix  brothers,  who  now 
hold  approximately  8%  each,  are  Albert 
D.,  Martins  Ferry;  Gordon  C,  Defiance; 
Raymond  E.,  Wooster;  and  Robert  C, 
Ravenna-Kent,  all  Ohio.  Dix  family  owns 
newspapers  in  each  of  cities,  plus  WWST 
Wooster. 

• 

In  addition  to  impending  sale  of  ch.  10 
KBET  Sacramento  to  Corinthian  for  $4.5 
million,  and  upcoming  sale  of  WREC- 
AM-TV  to  Cowles  Broadcasting  Co.  for 
$6  million  (both  subject  to  usual  FCC 
approvals),  half  dozen  transactions  involv- 
ing tv-radio  properties  currently  are  in  ne- 
gotiation. They  involve  stations  in  East, 
South,  Midwest  and  Pacific  Coast,  with 
prices  ranging  from  $2.5  million  to  $12 
million. 

• 

THE  DISSENTERS  •  There  was  no  of- 
ficial word  on  who  made  up  opposition 
in  CBS  Radio  affiliates  convention's  86- 
to-9  endorsement  of  network's  new  "Pro- 
gram Consolidation  Plan"  (see  page  33), 
but  from  sources  inside  that  meeting  comes 
report  that  dissenters  were  KFRE  Fresno, 
KTHS  Little  Rock,  WHAS  Louisville, 
WWL  New  Orleans,  KWKH  Shreveport, 
KOTK  Oklahoma  City,  WRVA  Richmond, 
WTAG  Worcester,  Mass.,  and  WJR  De- 
troit. 


Seven  of  eight  stations  that  abstained 
from  balloting  on  CBS  Radio  plan  (see 
above)  were  reported,  also  unofficially,  to 
be  WLAC  Nashville,  WBRY  Waterbury, 
Conn.;  KFH  Wichita,  KIRO  Seattle,  KOI N 
Portland,  Ore.,  WBIG  Greensboro;  N.  C, 
and  WBEN  Buffalo.  While  approval  of 
CBS  Radio's  new  plan  was  overwhelming, 
action  does  not  necessarily  mean  shift  to 
PCP  will  become  effective  on  all  stations 
Jan.  1.  Several  stations,  notably  in  South- 
west, apparently  feel  that  their  affiliation 
agreements  cannot  be  modified  without 
their  consent.  Upshot  could  be  changes  in 
outlets  in  such  markets. 

• 

LIQUOR  ADS  •  At  least  one  of  top  six 
distillers  in  country  and  also  member  of 
Distilled  Spirits  Institute  now  is  convinced 
that  liquor  advertising  will  eventually  be 
admitted  to  television.  Distiller  privately 
is  giving  close  once-over  to  tv  as  vehicle 
for  liquor  advertisers,  already  feels  that 
tv  must  take  "new"  ad  money  as  well  as 
cause  some  shifting  of  current  ad  budget 
allocation. 

• 

Another  sign  of  possible  breakthrough 
of  liquor  advertising  ban  is  seen  in  New 
England  where  firm  now  engaged  in  bot- 
tling of  ready-mixed  highball  is  under- 
stood to  be  quietly  feeling  out  station  re- 
action in  that  part  of  country.  Though  its 
agency  has  received  several  standing  of- 
fers, it's  learned  that  it  fears  possible  ad- 
verse public  reaction  in  puritan  New 
England  might  hurt  initial  consumer  ac- 
ceptance. Agency  may  change  its  mind  if 
its  feelers  sense  sufficient  support,  would 
not  slot  any  radio  commercials  before  8 
p.m. 

• 

RESPITE  •  FCC  lawyers  working  on  po- 
litical broadcasting  problems  were  looking 
forward  Friday  to  first  non-working  week- 
end in  months,  following  what  one  at- 
torney called  "heaviest"  load  of  Sec.  315 
matters  in  years.  He  explained  FCC  this 
year  was  on  receiving  end  of  more  sus- 
tained political  inquiries  and  complaints 
than  he  could  remember.  With  few  excep- 
tions, he  pointed  out,  all  questions  were 
answerable  by  reference  to  previous  FCC 
rulings. 

• 

FCC  staff  study  into  tv  allocations  is 
going  beyond  technical  aspects  and  into 
economics.  Staff  has  sent  to  all  operating 
uhf  stations  and  all  vhf  stations  in  inter- 
mixed markets  request  for  six-mpnth  an- 
nual financial  statement  covering  January 
through  June  1958,  with  request  that  re- 
ports be  filed  by  Nov.  15.  Specific  mention 
is  made  of  supplying  profit  and  loss  items. 
FCC  assures  stations  that  individual  re- 
plies will  be  kept  confidential  and  presuma- 
bly only  weighted  averages  will  be  used 
in  its  study. 


PEEK  INTO  TASO  •  While  result  of 
two-year-old  TASO  (Television  Allocations 
Study  Organization)  have  not  been  pub- 
lished, there's  indication  that  enough  has 
been  gleaned  to  indicate  entirely  new 
methods  of  evaluating  tv  station  coverage 
and  co-channel  interference.  TASO,  initi- 
ated in  1956  as  "crash"  program  to  de- 
velop propagation  data  for  reevaluation 
of  tv  allocations,  already  has  spent  about 
three-quarters  of  million  dollars  in  money, 
manpower  and  services;  is  seeking  ad- 
ditional funds  or  contributed  services  from 
industry  sources  to  complete  more  de- 
tailed directional  antenna  field  tests  for  its 
report. 

• 

Although  deadline  for  supplying  FCC 
with  field  data  tentatively  had  been  set  for 
year-end,  there's  some  doubt  this  will  be 
met  on  nose.  U.  of  Texas  is  correlating 
panel  reports  and  it's  felt  final  report  will 
be  ready  by  year-end — but  only  for  printer, 
not  for  submission  to  FCC.  Projected  di- 
rectional antenna  studies  in  several  areas 
may  extend  final,  final  report  several 
months,  it's  understood.  TASO  will  not 
make  specific  recommendations  as  to 
changes  in  existing  standards  and  criteria 
but,  rather,  will  supply  material  on  which 
FCC  can  determine,  after  appropriate  pro- 
ceedings, what  changes  should  be  made  to 
improve  allocations  and  perhaps  pave  way 
for  closer  operations  which  would  mean 
accommodation  of  additional  stations. 
Knowledge  acquired  regarding  precision 
offset  carrier  already  is  proving  useful  in 
tightening  of  operations,  it's  learned  au- 
thoritatively. 

• 

REHEARING  SCHEDULE  •  FCC's  staff 
of  ex  parte  investigators — Messrs.  Holtz, 
Solomon  and  Brennan  of  general  coun- 
sel's office — have  almost  completed  their 
Boston  ch.  5  chores.  All  signs  point,  it's 
understood,  to  rehearing  along  lines  of 
Miami  ch.  10  proceeding  early  in  Jan- 
uary. There's  hope,  too,  that  Orlando  ch. 
9  hearing  can  be  begun  during  first  quarter 
of  1959.  On  verge  of  issuance  is  notice 
of  inquiry  on  Miami  ch.  7  influence 
charges. 


Dismissal  of  community  antenna  test 
case  in  Montana  still  leaves  whole  ques- 
tion of  broadcast  property  rights  unset- 
tled. Montana  case  was  dropped  [Closed 
Circuit,  Oct.  20],  when  CATV  operator 
agreed  to  stop  "pirating"  programs  without 
permission  of  originating  station  (KXLF- 
TV  Butte,  Mont.),  but  this  isn't  any  help 
to  NAB  in  exploring  tv  field  for  appropri- 
ate test  case.  NAB  board  last  June  au- 
thorized CATV  test  but  legal  staff  is  still 
weeks,  maybe  months,  away  from  filing 
suit  it  hopes  will  definitely  establish  sta- 
tion property  rights. 


Broadcasting 


November  3,  1958    •    Page  5 


100,000  watts 
1057-foot  tower 

Represented  by 

the  KATZ  AGENCY 


WJBK-TV 

consistently 

Detroit's  #1* 

station 


Channel  2's  on  view  to 
9-billion  dollars  worth 
of  purchasing  power — 
dominate  this  potential  with 
Detroit's  Dominant  Station. 

Fine  facilities,  strong 
programming  balanced 
between  CBS  and  outstanding 
local  features  have  made 
WJBK-TV  Detroit's  No.  1 
station  consistently  over 
its  10-year  history. 

Michigan's  only  fully 
equipped  color  station  and 

Michigan's  first  television 
station  with  Video -Tape 
facilities,  WJBK-TV's 
progressive  leadership  will  I 
continue  to  give  the  finest 
-most  advanced  television 
to  the  nation's  fifth  market. 

*And  again  in  August, 
September  1958  ARB 

New  York  Sales  Office: 

625  Madison  Ave.,  New  York  22 

Plaza  1-3940 


•ex*  Television 


"Fainoajs  on  the  local  scene 


HI  J 


WJBK-TV 

Detroit 


WSPD-TV 

Toledo 


WJW-TV 

Cleveland 


WAGA-TV 

Atlanta 


CHANNEL 


<3> 


DETROIT 


THE  WEEK  IN  BRIEF 


CBS  Radio  Salvage  Plan — Hoping  to  get  out  of  the  red, 
network  proposes  and  affiliates  endorse  plan  to  "consolidate" 
and  trim  programming,  eliminate  station  compensation  but 
substitute  free  programming  for  stations  to  sell  locally.  Page 
33.  Move  points  up  financial  plight  of  radio  networks  in 
general.  Page  35. 

Cunningham's  New  Look  at  Tv — Viewing  is  at  a  peak 
level.  There's  been  no  "drop  off"  says  C&W's  president,  who 
finds  westerns  still  on  top  of  men  viewers'  program  diet.  And 
radio  scores  with  the  housewife  in  the  morning.  Page  36. 

Rating  Rumble — ANA  members  will  hear  it  next  week  at 
Hot  Springs  when  researcher  Myles  A.  Wallach  sets  off  bomb- 
shell with  report  that  tv  advertisers  aren't  getting  all  they 
think.  Page  38. 

Looking  Over  the  Writer's  Shoulder — Is  the  sponsor  a 
meddling  censor?  Agency,  network  and  production  execu- 
tives debate  that  point  at  Hollywood  session.  Page  40. 

More  Instant  Ratings — Nielsen  officials  hope  to  have  In- 
stantaneous Audimeter  ready  for  commercial  service  in  New 
York  by  end  of  winter,  in  Chicago  soon  afterward.  Page  40. 

AAAA  Eastern  Convention  —  Television  commercials, 
"deadly  sins"  to  avoid  in  producing  them,  ways  to  make  them 
better  and  NBC  Radio's  new  "memory-vision"  concept  get 
attention  at  annual  meeting  in  New  York.  Page  45. 

Higher  Cost  in  '59 — So  predicts  Benton  &  Bowles  in  esti- 
mating advertisers'  time  and  talent  tab  for  network  tv  shows. 
Page  48. 

Sheraton  Underwrites  'Use  Certificates' — Sheraton  Corp. 
of  America,  hotel  chain  operator,  acquires  51%  interest  in 
World  Travelers  Club  Inc.,  burgeoning  due-bill  advertising 
organization  for  advertisers  and  media.  Page  48. 

Loew's  Divorce  Plan — Company's  board  of  directors  ap- 
proves proposal  to  spin  off  U.  S.  and  Canadian  theatres  and 
WMGM  New  York  from  Loew's  other  interests — motion 
picture  studio,  tv  distribution  company,  and  phonograph 
record  and  music  publishing  companies.  Page  52. 

RCA,  U.S.  Come  to  Terms — RCA  signs  consent  decree  in 
four-year-old  patent  antitrust  suit  brought  by  government; 
one  provision  sets  up  patent  pool  for  color  tv  which  has  pos- 
sibilities for  breakthrough  in  color  set  production.  RCA  fined 
$100,000  in  criminal  antitrust  indictment.  Page  58. 

Still  Remanding — Supreme  Court  returns  another  tv  case 
because  of  charges  of  pressures  on  FCC;  Orlando  ch.  9  case 
sent  back  to  appeals  court  in  light  of  allegations  aired  last 
June  before  House  Oversight  Committee.  Page  60. 

FCC  Opposes  Prodding  on  CATV — Commission  tells  ap- 
peals court  it's  under  no  legal  obligation  to  act  on  individual 
microwave  applications  by  common  carriers  serving  com- 
munity antenna  systems  until  it  decides  overall  legal  and 
policy  questions  in  its  current  inquiry.  Page  60. 

Conelrad  Crusade — FCC  Comr.  Lee,  "circuit  riding"  in 
behalf  of  Conelrad,  urging  establishment  of  emergency  com- 
munications systems  via  fm  and  tv  stations  for  use  in  case 
wire  lines  go  out.  Page  66. 

Oversight  Returns  to  Ch.  4  Case — Subcommittee  headed 
by  Rep.  Oren  Harris  (D-Ark.)  to  resume  probe  of  Pittsburgh 
ch.  4  case  Nov.  12.  Former  FCC  Chairman  George  C.  Mc- 
Connaughey  to  be  among  witnesses.  Page  68. 


Case  for  WITI-TV  Sale — Storer  replies  to  FCC  inquiry 
about  proposed  Milwaukee  purchase,  saying  no  concentration 
of  control  is  involved,  that  Storer  won't  fix  rates  in  com- 
bination with  its  other  stations  and  that  WITI-TV  offers  more 
chances  of  survival  as  an  independent  than  the  company's 
now-dark  WVUE  (TV)  Wilmington.  Page  70. 

Power  at  Stake — Reply  comments  on  FCC  clear  channel 
rulemaking  indicate  the  question  of  higher  power  for  Class 
I-A  stations  is  a  primary  concern — even  though  rulemaking 
doesn't  encompass  proposed  power  boosts.  Page  72. 

NBC  Again  Answers  AFTRA  Chapter — Network  says 
union  wants  FCC  to  interfere  in  station  management  and 
programming,  sends  FCC  copy  of  its  reply  to  complaint  by 
Sen.  Paul  Douglas  (D-Ill.)  Page  74. 

VTR  Top  Conference  Topic — NAB  winds  up  annual  series 
of  fall  meetings  at  Washington.  Most  of  all,  broadcasters 
wanted  to  know  about  videotape  recording.  Interest  in  edi- 
torializing was  demonstrated  by  active  participation  in  panel 
discussions  of  this  subject.  Page  81 . 

Fm  National  Network? — Proposal  is  offered  by  Ray  Stone, 
Maxon  timebuyer.  Page  84. 

Competition  for  the  Radio  Dollar — Network  sales  and  spot 
sales  must  realize  they  are  competing  for  the  same  advertising 
dollar,  Arthur  Hull  Hayes,  CBS  Radio  president,  tells  CBS 
Radio  Spot  Sales  meeting.  Page  86. 

Radio  Networks  Aid  Tv  Networks? — CBS  Inc.'s  Salant 
says  economic  plight  of  radio  networks  may  prompt  Washing- 
ton regulatory  powers  to  be  liberal  to  tv  networks  in  order  to 
assure  radio's  well-being.  Page  88. 

ABC-TV  Fanfare  in  Pittsburgh — Recites  Pittsburgh's  indus- 
trial growth  and  ABC-TV's  advances  there  and  elsewhere  in 
network  presentation  at  studios  of  WTAE  (TV).  Page  88. 

Keep  the  Customers  Yukking — That's  the  philosophy  of 
Blair-Tv's  Bill  Vernon  as  he  combines  humor  with  selling 
along  Madison  Avenue.  Page  95. 

Jackpot  Question — "What's  right?"  not 
"Who's  right?"  is  the  question  to  apply  in 
soul-searching  advertising  decisions,  says 
Revlon's  advertising  vice  president,  George 
J.  Abrams,  who  also  serves  as  ANA  radio-tv 
committee  chairman.  With  the  ANA  con- 
vention less  than  a  week  away,  he  writes 
in  Monday  Memo.  Page  119. 


MR.  ABRAMS 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  36 

AT  DEADLINE    9 

BUSINESS  BRIEFLY    40 

CHANGING  HANDS    96 

CLOSED  CIRCUIT    5 

COLORCASTING    36 

EDITORIALS   120 

EDUCATION    91 

FILM    52 

FOR  THE  RECORD   109 

GOVERNMENT    55 

IN  PUBLIC  INTEREST   30 

IN  REVIEW    15 

INTERNATIONAL    98 

LEAD  STORY    33 

MANUFACTURING    90 

MONDAY  MEMO   119 


NETWORKS    86 

OPEN  MIKE    22 

OUR    RESPECTS    28 

PEOPLE   100 

PERSONNEL  RELATIONS    74 

PROGRAM  SERVICES    54 

PROGRAMS  &  PROMOTIONS.  .106 

STATIONS    92 

TRADE  ASSNS   81 

UPCOMING    84 


Broadcasting 


November  3,  1958 


Page 


THE  AMERICAN  ROYAL 

Live  Stock  and  Horse  Show  gets 
off  to  a  royal  start  with  a 
parade  down  K.  C.'s   14th  St. 


0  T 


9  #    .  ♦  #  #^ 

1^  D  jfi*Z^^ 


Kansas  City  loves  a  parad 


BASIC  CBS 
RADIO 
810  kc. 

50,000  watts 


Whether  it's  a  parade  of  mounted  police- 
men and  the  FFA  marching  band  down- 
town or  Santa  Claus  arriving  at  the  subur- 
ban Prairie  Village  shopping  center. 

And  Kansas  Citians  are  more  than  a  little 
fond  of  the  continuous  parade  of  entertain- 
ment, news,  sports,  and  public  service 
broadcasting  that  marches  their  way  over 
KCMO-Radio. 


They  like  it  because  KCMO-Radio  is  tuned  to 
all  the  family  —  tots,  teenagers,  adults  with 
money  to  spend.  And  they  get  the  good 
word  clear  and  strong  from  KCMO-Radio. 
It's  Kansas  City's  only  50,000-watt  station. 
It  reaches  into  rural  counties  in  four  states. 

So  why  not  get  on  the  bandwagon  in  Kansas 
City?  Up  at  the  head  of  the  parade  with 
KCMO-Radio. 


MO-radio 


Joe  Hartenbower. 
General  Manager 

R.  W.  Evans, 
Commercial  Manager 


The  Katz  Agency 

The  Katz  Agency 

John  Blair  &  Co.— Blair-TV 

John  Blair  &  Co. 


Represented  nationally  by  Katz  agency. 

Meredith  Stations  are  affiliated  with  BETTER 
HOMES  and  GARDENS  and  SUCCESSFUL 
FARMING  Magazines. 


at  deadline 


LEE  PROPOSES  MOVE  OF  ALL  TV  TO  UHF 


Move  of  all  tv  to  uhf  "from  many  con- 
siderations .  .  .  may  be  the  most  attractive 
and  practical  expedient  to  a  situation  which 
worsens  daily,"  FCC  Comr.  Robert  E.  Lee 
told  1958  eastern  women's  conference  of 
Advertising  Federation  of  America  Satur- 
day (Nov.  1)  in  Washington. 

Comr.  Lee  said  it  was  "still  premature" 
for  him  to  conclude  this  is  only  "reasonable" 
course  left  to  FCC,  but  that  he's  not  ready 
to  concede  costs  of  moving  to  uhf  over  5- 
to  10-year  period  should  "prevent  or  deter" 
moving  if  this  is  found  only  practicable  way 
to  preserve  tv  in  470-890  mc  band.  Average 
family  wouldn't  feel  too  much  pinch  in 
paying  for  uhf  conversion,  he  said. 

Referring  to  plight  of  uhf  broadcasting, 
Comr.  Lee  said  FCC  "is  now  faced  with 
saving  the  baby.  The  medicine  may  not  be 
pleasant  for  any  concerned.  If  a  major  op- 
eration is  necessary,  the  prospects  of  suc- 


Robert  R.  Newell  Elevated 
To  Presidency  of  C&W 

Elevation  of  Robert  R.  Newell,  executive 
vice  president  responsible  for  administration 
of  Cunningham  &  Walsh's  operations,  to 
president  of  agency  is  announced  today 
(Nov.  3).  He  succeeds  John  P.  Cunningham 
who  continues  as  chairman  of  board.  Also 
elected  to  new  posts:  William  W.  Mulvey, 
senior  vice  president  in  charge  of  market- 
ing services,  to  executive  vice  president, 
and  Carl  R.  Geigerich,  senior  vice  presi- 
dent, to  chairman  of  executive  committee. 

In  statement  accompanying  Mr.  Cunning- 
ham's announcement  Mr.  Newell  empha- 
sized Cunningham  &  Walsh's  "new  four-man 
operating  team  to  face  the  future  growth 
and  development  of  the  agency."  C&W's 
team:  Messrs.  Cunningham,  Newell,  Mulvey 
and  Geigerich. 

Mr.  Newell  has  been  with  C&W  over  25 
years,  serving  in  several  capacities  includ- 


cessful  surgery  must  be  reasonably  clear  and 
imminent."  He  said  he  felt  confident  uhf 
could  be  made  to  work  under  present  diffi- 
culties of  reception,  but  thought  "adequate 
field-testing"  by  either  government  or  indus- 
try should  come  before  judgments  are  im- 
posed on  public.  Time  is  "over-ripe"  for 
deciding  these  questions,  he  said.  He  felt 
there  is  need  for  more  intensified  research 
to  determine  dependability  of  uhf  in  provid- 
ing efficient  system  for  tv. 

Comr.  Lee  said  that  regardless  of  whether 
enough  frequencies  can  be  obtained  from 
military  for  25-vhf-channel  tv  service,  he 
"seriously  questions"  whether  these  will 
provide  "expansion  space  that  the  new  era 
demands."  Voicing  concern  over  educa- 
tional tv  reservations,  he  said  if  uhf  were 
abandoned,  fate  of  these  reservations  would 
be  "highly  conjectural." 


ing  copy  chief,  then  director  of  creative 
services  and  executive  vice  president  in 
1955.  He  also  has  been  chairman  of  C&W's 
operations  and  finance  committees  and  di- 
rector of  client  service.  Mr.  Mulvey,  whose 
agency  background  includes  BBDO,  Ken- 
yon  &  Eckhardt  and  Maxon,  joined  C&W  in 
1954;  was  elected  vice  president  in  May, 
1956;  senior  vice  president,  member  of  ex- 
ecutive committee  and  board  of  directors 
six  months  later;  has  account  responsibilities 
and  has  been  in  charge  of  marketing  serv- 
ices (marketing,  merchandising,  research 
and  media  departments).  Mr.  Geigerich 
served  agency  more  than  24  years,  princi- 
pally in  creative  and  contract  areas,  is  di- 
rector of  all  creative  services  and  continues 
to  direct  and  supervise  important  client 
business. 

RCA  Sees  'Sound  Investment7 
In  Expenditures  for  Color 

RCA  issued  statement  Friday  to  clarify 
some  newspaper  reports  it  had  lost  $130 
million  on  color  tv,  references  having  been 
made  on  accounts  of  RCA-Justice  Dept. 
consent  decree  (see  page  58).  Statement  de- 
clared RCA  and  NBC  have  spent  almost 
$130  million  in  development  and  introduc- 
tion of  color  tv,  including  scientific  and 
engineering  development,  manufacturing 
facilities,  broadcast  facilities,  and  program- 
ming and  promotion. 

"We  regard  these  expenditures  as  a  sound 
investment,"  RCA  said,  "in  pioneering  a 
new  and  important  service  to  the  public." 
Statement  declared  that  RCA  spent  more 
than  $50  million  in  pioneering  black-and- 
white  tv  and  "that  investment  was  returned 
many  times  over."  RCA  said  it  expects  in- 
vestment in  color  tv  to  produce  similar  re- 
sults. "RCA  believes  today,  more  than  ever 
before,  that  the  future  of  television  lies  in 
color,"  company  said. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  36. 


ELECTION  SPECIAL  •  P.  Lorillard  Co. 
(Kent  cigarettes)  and  Whitehall  Labs.  Div., 
American  Home  Products  (Anacin)  signed 
for  sponsorship  of  CBS-TV  news  coverage 
of  1958  elections.  Coverage  starts  9  p.m. 
tomorrow  (Nov.  4)  until  control  of  86th 
Congress  has  been  decided.  Lennen  & 
Newell  is  Lorillard's  agency;  Ted  Bates  serv- 
ices American  Home. 

COCOA  PUFF  TEST  •  General  Mills 
(Cocoa  Puff  cereal),  Minneapolis,  set  to 
launch  test  tv  campaign  this  week  in  100 
scattered  markets  throughout  country,  buy- 
ing into  children's  programs.  Agency: 
Dancer-Fitzgerald-Sample,  N.  Y. 

SPOTS  FOR  GENIE  •  Colgate-Palmolive's 
answer  to  Lestoil,  Genie,  starting  to  sign  52- 
week  spot  schedules  this  month  in  both  ra- 
dio and  tv,  already  is  understood  to  have 
lined  up  50  markets.  Agency:  Street  & 
Finney,  N.  Y. 

GENERAL  FOODS  BUYING  •  General 
Foods  Corp.  (Minute  potatoes),  White 
Plains,  N.  Y.,  is  beginning  five-week  spot  tv 
campaign  in  six  scattered  markets  today 
(Nov.  3),  utilizing  daytime  minutes.  Agency: 
Foote,  Cone  &  Belding,  N.  Y. 

HOLIDAY  PUSH  •  Bourjois  Inc.  (Evening 
in  Paris  perfumes,)  launching  three-week 
pre-Christmas  tv  spot  push  in  excess  of  100 
markets  starting  Dec.  1.  Buying,  not  yet 
completed,  being  done  by  Lawrence  C. 
Gumbinner  Adv.,  N.  Y. 

DUPONT  ADDING  •  E.  I.  DuPont  de 
Nemours  Inc.,  Wilmington,  Del.,  which 
earlier  in  fall  began  using  tv  spot  to  promote 
nylon  carpeting,  supplementing  present 
schedule  with  additional  markets,  concen- 
trating on  women's  shows.  Agency  is 
BBDO,  N.  Y. 


WCHV  Charlottesville,  Va.,  Sold 

WCHV  Charlottesville,  Va.,  sold  by 
Charles  and  Emmalou  Barham  to  Eastern 
Broadcasting  Corp.  for  $200,000,  it  was  an- 
nounced Friday.  Eastern's  principal  stock- 
holder is  Roger  A.  Neuhoff  and  wife.  Mr. 
Neuhoff  is  sales  planning  coordinator  at 
WRC-TV  Washington.  Station,  ABC  affiliate 
on  1260  kc  with  5  kw  day,  1  kw  night,  had 
been  sold  to  Nash  L.  Tatum  Jr.,  announcer 
at  WCHV,  but  sale  was  not  consummated. 
Current  sale  handled  by  Blackburn  &  Co. 


BITERS  OF  HANDS 

In  instance  of  biting  hands  that 
feed  them,  number  of  well-known  ra- 
dio-tv  stars  are  teaming  up  in  new 
editorial  promotion  film  by  Shamus 
Culhane  Productions  for  Curtis  Pub. 
Co.  Film,  written  by  Satevepost  car- 
toonist Ted  Key,  is  satirical  "adult 
eastern"  titled  Showdown  at  Ulcer 
Gulch  (Madison  Ave.,  that  is)  and 
stars  Orson  Bean,  Bing  Crosby,  Bob 
Hope,  Ernie  Kovacs,  Groucho  Marx 
and  "other  friends"  of  magazine.  It 
will  be  screened  tomorrow  (Nov.  4)  to 
various  advertising  executives  who, 
Curtis  said,  have  "tired  blood"  from 
watching  too  many  statistical  reports. 


Broadcasting 


November  3,  1958    •    Page  9 


PEOPLE 


at  deadline 


Independent  Senate  Candidate 
Held  Entitled  to  Equal  Time 

FCC  Friday  knocked  the  props  from 
under  argument  by  KBMB-TV  Bismarck, 
N.D.,  against  giving  free  time  to  A.  C. 
Townley,  independent  candidate  for  U.  S. 
Senate,  equal  to  that  given  Democratic  can- 
didate Raymond  Vendsel.  Both  seek  to  un- 
seat incumbent  GOP  Sen.  William  Langer. 

Station  had  refused  time  to  Mr.  Townley, 
taking  position  he  was  not  legally  qualified 
candidate  because  he  was  not  "duly  nom- 
inated" by  "commonly  known"  political 
party,  did  not  have  permanent  residence  in 
North  Dakota,  his  eligibility  to  serve  if 
elected  was  questionable,  and  he  did  not  ap- 
pear on  KBMB-TV  in  his  own  behalf  as 
candidate. 

FCC  contacted  state  attorney  general, 
who  said  records  show  Mr.  Townley  to  be 
legally  qualified.  FCC  relayed  this  informa- 
tion to  KBMB-TV,  adding  that  "any  ap- 
pearance" on  radio-tv  by  candidate  con- 
stitutes use  under  Communications  Act. 

AT&T  Files  Temporary  Boost 
In  Rates  for  Teleprinter  Service 

AT&T  filed  Friday  new  temporary  tele- 
printer rate  increases,  following  FCC  per- 
mission last  week  to  withdraw  earlier  tariff 
which  has  been  target  of  more  than  20  in- 
dividual protests.  New  tariff  meets  condi- 
tions imposed  by  FCC.  New  charges  will 
go  into  effect  Dec.  1  unless  suspended  by 
FCC;  if  allowed,  rate  increases  will  boost 
AT&T's  earnings  about  $8.4  million  an- 
nually, with  average  increase  about  19%. 
Last  summer  AT&T  asked  FCC  to  approve 
$11  million  increases  averaging  25%,  but 
Commission  suspended  tariffs  pending  hear- 
ing. Among  objectors  is  NAB  which  last 
week  sharply  criticized  AT&T  effort  to  raise 
teleprinter  rates  on  temporary  basis  without 
waiting  for  action  on  higher  permanent 
basis.  NAB  called  for  "full  and  adequate" 
hearing  upon  nature  and  justification  for  in- 
terim rate  increases.  FCC  hearing  on  in- 
creases is  scheduled  for  Nov.  12. 


HOW  IT  HAPPENED 

They  said  in  Great  Britain  "it  will 
never  happen  here"  when  charges  of 
irregularities  were  made  against  the 
United  States  Twenty-One  quiz  pro- 
gram. A  British  competitor,  Stanley 
Armstrong,  charged  he  had  been  sup- 
plied advance  tips  to  questions  on  the 
contest  in  that  country.  Mr.  Arm- 
strong complained  to  Independent 
Television  Authority  which  called  in 
former  attorney  general,  Sir  Lionel 
Heaid  to  make  investigation.  Com- 
plainant was  bumped  off  show  after 
winning  30  pounds  ($84). 


FCC  Claims  Inability  to  Act 
On  California  Clergy  Protests 

FCC  Friday  told  protesting  California 
clergymen — all  of  whom  raised  ned  about 
injection  of  "religious  bigotry"  in  radio 
spots  on  controversial  Proposition  16  (see 
page  74) — that  its  hands  were  tied  since 
there  wasn't  time  to  follow  procedure  in 
this  instance. 

Proposition  16  provides  for  repeal  of  tax 
exemptions  for  private  and  parochial  schools. 
Adherents,  through  paid  radio  copy  which 
ran  last  week,  charged  Roman  Catholic 
hierarchy  had  issued  orders  to  all  Cath- 
olics in  California  to  oppose  referendum 
and  implied  President  Eisenhower  and  Vice 
President  Nixon  favored  item. 

Telegram  sent  to  eight  ministers — not  all 
RC  clergy — and  one  organization  stated  it 
is  FCC  practice  to  advise  stations  of  com- 
plaints and  afford  them  opportunity  to 
comment.  Since  protest  telegrams  did  not 
identify  stations.  Commission  said  it  was 
unable  to  act.  Telegram  related  provisions 
of  no  censorship  section  of  Communications 
Act,  advised  that  selection  of  broadcast  ma- 
terial is  responsibility  of  licensee  and  that 
Commission  has  held  that  when  licensee 
broadcasts  one  side  of  controversial  issue 
he  has  responsibility  to  see  that  opposing 
viewpoint  is  presented. 

NBC  Appraises  CBS  Radio  Plan 

"I  sincerely  hope  that  every  network  can 
finalize  on  a  formula  which  will  make  it  a 
strong  competitor,"  Matthew  J.  Culligan, 
executive  vice  president  in  charge  of  NBC 
Radio,  said  Friday.  He  was  commenting  on 
CBS  Radio's  new  "Program  Consolidation 
Plan"  (early  story  page  33).  "The  NBC 
Radio  Network  developed  its  pattern  for 
progress  over  two  years  ago,"  he  continued, 
"and  proved  the  logic  of  that  pattern  by 
moving  to  a  point  where  NBC  Radio  now 
has  48%  of  the  sponsored  hours  on  three 
networks  (figures  for  other  network,  Mutual, 
are  not  available)."  In  past,  CBS  has  chal- 
lenged NBC  Radio's  48%  claim  as  meaning- 
less, on  grounds  that  commercial  formats 
are  not  comparable. 

ABC-TV  Plans  Co-Op  Promotion 

New  co-op  audience-promotion  advertis- 
ing campaign  authorized  by  ABC-TV  in 
meeting  last  week  with  managers  and  pro- 
motion men  from  affiliates  in  number  of  so- 
called  "Trendex  cities"  (those  covered  in 
Trendex  multi-city  surveys,  where  all  three 
networks  compete).  Officials  say  meeting 
was  held  to  discuss  promotion,  exploitation, 
advertising  and  programming — for  night- 
time programs  as  well  as  day — and  also  to 
prepare  for  meeting  of  all  ABC-TV  primary 
affiliates  Nov.  19  in  New  York. 


MANN  HOLINER,  onetime  partner  in 
Lennen  &  Mitchell  (now  Lennen  &  New- 
ell) and  producer  of  such  radio  programs 
as  Hollywood  Playhouse  and  Bob  Bench- 
ley  Show,  shot  and  killed  himself  late 
Thursday  in  Hollywood.  He  was  60. 

THOMAS  C.  DILLON,  vice  president  and 
director  of  BBDO,  Los  Angeles,  named 
head  of  marketing,  research  and  media  for 
agency,  effective  Jan.  1.  1959,  assuming  re- 
sponsibilities in  these  areas  which  have  been 
held  by  FRED  B.  MANCHEE,  who  last 
week  submitted  his  resignation  as  executive 
vice  president-treasurer  of  BBDO,  New 
York,  effective  Dec.  31  (see  story,  page  48). 

RAYMOND  W.  WILD,  vice  president, 
MCA-TV,  to  Gross-Krasne-Sillerman  Inc., 
as  vice  president  for  central  division,  Chi- 
cago. 

CALVIN  MERRICK,  formerly  art  director 
and  supervisor  for  Grant  Adv.  and  Leo 
Burnett  Co.,  announces  opening  of  own 
specialized  art  consultant  service  in  Pure 
Oil  Bldg.,  Chicago,  effective  today  (Nov.  3). 
He  has  planned  and  directed  such  accounts 
as  Dodge,  Pure  Oil,  Quaker  Oats,  Meat 
Institute,  RCA,  Admiral  Corp.  and  Fire- 
stone. 

ROBERT  B.  TWIDDY,  formerly  adver- 
tising director  of  Philip  Morris,  N.  Y.,  has 
joined  Kenyon  &  Eckhardt,  N.  Y.,  as  ac- 
count executive. 

DONALD  C.  PALMER,  former  account 
executive  at  KGFJ  Los  Angeles  and  KFOX 
Long  Beach,  to  manager  of  newly-opened 
LA.  office  of  Meeker  Co.,  station  repre- 
sentative, at  6362  Hollywood  Blvd. 


Miami  Deadline  Deferred 

Deadline  for  filing  briefs  in  Miami  ch. 
10  rehearing  was  moved  from  today  (Nov. 
3)  to  next  Monday  (Nov.  10).  Judge  Hor- 
ace Stern,  special  examiner  who  heard  case 
in  September,  approved  Friday  request  by 
Justice  Dept.  for  extension.  Justice  is  amicus 
curiae  in  proceeding.  Date  for  oral  argu- 
ment still  remains  Nov.  17. 

AFTRA  Alerts  Locals  to  Strike 

American  Federation  of  Television  &  Ra- 
dio Artists  is  understood  to  have  instructed 
local  leadership  in  New  York,  Los  Angeles 
and  Chicago  to  begin  making  preparations 
for  possible  radio  and  tv  network  strike 
after  Nov.  15,  when  current  pact  with  net- 
works ends.  Main  stumbling  block  in  nego- 
tiations: rate  and  method  of  payment  for 
videotaped  programs  and  commercials. 

D.  C.  Bar  Group  to  Meet 

J.  Sinclair  Armstrong,  assistant  secretary 
of  Navy  and  former  chairman  of  Securities 
&  Exchange  Commission,  will  address  Ad- 
ministrative Law  Section  of  District  of  Co- 
lumbia Bar  Assn.  Nov.  6  at  Mayflower  Ho- 
tel, Washington.  His  subject  will  be  "Who 
Oversees  the  Oversighters?" 


Page  10    •     November  3,  1958 


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IN  REVIEW 

BELL  SYSTEM  SCIENCE  SERIES 

The  bold  imagination  which  made  the 
first  Bell  System  programs  exciting  adven- 
tures into  unknown  worlds  for  the  home 
viewer  was  unhappily  absent  Oct.  23,  when 
the  first  of  this  season's  series,  "Gateways  to 
the  Mind,"  was  broadcast  on  NBC-TV. 
What  had  been  looked  forward  to  as  an  in- 
teresting, informative  hour  turned  out  to  be 
an  exposition  of  the  physical-physiological- 
psychological  process  by  which  physical 
sensations  are  translated  into  mental  experi- 
ences. The  subject  is  standard  high  school 
fare  and,  presented  simply  and  factually,  is 
of  interest  to  most  teenage  students.  But 
the  process  is  generally  understood  and 
nothing  new  was  added  by  "Gateway," 
either  by  the  sprightly  educator  Frank  Bax- 
ter or  the  producers.  Personifying  the 
senses  by  giving  each  a  cartoon  character 
who  traveled  from  a  sense  organ  through 
the  nervous  system  to  the  brain  (pictured  as 
a  sort  of  master  control  room)  did  more  to 
reduce  the  proceedings  to  the  juvenile  level 
than  to  make  them  interesting  to  adults.  All 
in  all,  "Gateways  to  the  Mind"  was  an 
elaborately  presented  bore. 

Production  costs:  Approximately  $375,000. 

Sponsored  by  The  Bell  Telephone  Com- 
panies through  N.  W.  Ayer  &  Son,  N.  Y., 
on  NBC-TV,  Oct.  23,  8-9  p.m.,  EST,  in 
color  and  black-and-white. 

Produced  on  film  by  Warner  Bros,  under 
personal  supervision  of  Jack  L.  Warner; 
producer-director:  Owen  Crump;  writer: 
Henry  F.  Greenberg. 

Special  advisers:  Dr.  George  Wald,  principal 
adviser;  Dr.  Frederick  Crescitelli,  con- 
sultant; board  of  scientific  advisers:  Dr. 
Ralph  Bown,  chairman;  Dr.  Warren 
Weaver,  vice  chairman;  Dr.  George  W. 
Beadle,  Dr.  John  Z.  Bowers,  Dr.  Paul 
Burkholder,  Dr.  Farrington  Daniels,  Dr. 
Maurice  Ewing,  Dr.  George  R.  Harrison, 
Dr.  Clyde  Kluckhorn,  Dr.  John  R.  Pierce; 
executive  co-ordinator:  Donald  Jones. 

THE  HIDDEN  REVOLUTION 

"Man,  having  conquered  the  physical 
world,  has  failed  to  conquer  himself.  That  is 
the  tragic  paradox  of  this  atomic  and  sput- 
nik age."  These  words  of  Prime  Minister 
Nehru  of  India  suggested  the  theme  for  The 
Hidden  Revolution,  a  six-part  Unit  One  pro- 
duction of  CBS  News'  public  affairs  depart- 
ment. 

If  man  has  been  unable  to  meet  the  chal- 
lenge created  by  accelerated  technology, 
CBS  News,  at  least,  can  be  praised  for  its 
outstanding  analysis  of  the  hidden  forces 
(social  consequences  of  scientific  discovery) 
at  work  in  America  today.  Narrator  Edward 
R.  Murrow  was  at  the  helm  of  this  "journey 
through  change,"  which  took  cognizance  of 
the  unprecedented  demands  on  America's 
social  institutions. 

Taped  statements  by  leaders  in  both  the 
scientific  and  non-scientific  fields  were  tied 
effectively  by  Mr.  Murrow  into  provocative 
discussion.  Ports  of  call  on  CBS'  itinerary: 
natural  resources  (plundered) ;  the  "exploding 
metropolis"  ("blacktop"  culture);  "corporate 
living"  (conformity);  politics  (today's  poli- 
tician lacks  the  scientist's  curiosity);  govern- 


ment (complex  life  acquires  more  of  it);  na- 
tional defense  (nuclear  age  weapons 
controlled  by  horse-and-buggy-day  thinkers); 
agriculture  (fewer  but  larger  farms);  future 
space  age  developments  (fresh  water  from 
the  seas,  electricity  from  controlled  nuclear 
fusion),  and  others. 

Deep  research,  superb  editing  and  the  re- 
markable sense  of  urgency  in  Mr.  Murrow's 
delivery  were  successfully  combined  in  a 
realistic  appraisal,  as  concise  but  yet  com- 
plete as  is  possible  in  a  one-hour  presenta- 
tion. 

Production  costs:  Approximately  $10,000. 

Sponsored  by  Nationwide  Insurance  Co. 
through  Ben  Sackheim  Inc.  on  CBS  Ra- 
dio in  six  one-hour  parts,  subsequent 
times  to  be  announced.  Started  Oct.  22, 
8-9  p.m.  EDT. 

Executive  producer  and  writer:  James  Flem- 
ming;  associate  producers:  Richard  F. 
Siemonowski,  Arthur  Rabin. 

THE  RED  SELL 

It  is  ironic  that  a  nation  of  supersales- 
men  and  advertising  tycoons  should  find 
itself  stultified  in  the  international  battle 
for  the  mind  of  man.  More  so  when  one 
considers  the  crudeness  and  baldness  of 
Soviet  propaganda  since  it  is  manufactured, 
assembly-line  style,  by  men  and  women 
who  only  yesterday  emerged  out  of  their 
dark  ages. 

This,  in  essence,  was  "the  message"  con- 
tained in  a  two-part  study  of  "The  Red 
Sell."  The  first  part — premiering  the  sec- 
ond season  of  CBS-TV's  award-winning 
The  Twentieth  Century — was  shown  Oct.  26. 
A  sequel,  "Report  From  the  Targets,"  was 
seen  last  week  in  the  6:30-7  p.m.  EST  slot. 

Part  I  —  subtitled  "The  Propaganda 
Mill" — was  fast-moving,  exciting  and  raw 
stuff  detailing  not  only  the  workings  of 
Agitprop,  the  central  committee's  propa- 
ganda arm,  but  also  showing  heretofore 
classified  films  produced  in  Moscow  and 
secreted  across  the  Iron  Curtain  by  sources 
CBS  producer  Burton  (Bud)  Benjamin  de- 
clines to  identify.  Part  II — in  which  a  host 
of  CBS  newsmen  commented  on  the  effec- 
tiveness of  the  Soviet  program  to  isolate 
and  discredit  the  West — failed  to  live  up  to 
the  crispness  and  pace  of  Part  I  of  the 
show.  There  was  too  much  hedging,  too  little 
concrete  sampling  of  the  Soviet  successes. 
Only  Cairo  correspondent  Frank  Kearns 
was  frank  enough  to  admit  to  USIA's 
failure  and  Agitprop's  triumph.  Said  he: 
"I'm  depressed  and  tired  ...  of  watching 
the  Communists  win  almost  every  single 
battle.  .  .  .  It's  not  only  later  than  we 
think.  .  .  .  It's  almost  too  late." 

The  stock  list  of  superlatives  hardly  covers 
The  Twentieth  Century.  Suffice  to  say — 
even  with  the  inherent  weakness  of  the 
follow-up  report — these  two  programs  did 
not  detract  from  the  standing  of  the  series. 
It's  a  good  thing  the  Prudential  Insurance 
Co.  of  America  does  not  maintain  a  Mos- 
cow bureau;  surely  it,  too,  would  be  closed 
this  day. 

Production  costs:  Approximately  $85,000 

for  two-week  sequence. 
Sponsored  by  Prudential  Insurance  Co.  of 


MERCURY 

SnOTAH 

SPEED 


 all  right,  all  right, 

we  know  his  Greek  name  is  Hermes,  but 
out  here  in  Ohio,  we  like  to  call  him  by 
his  plain  everyday  Latin  name  of 
Mercury. 

Now — in  very  olden  times,  when 
the  gods  hung  around  Mount  Olympus, 
doing  the  nectar  and  ambrosia  bit,  Mer- 
cury sped  around  the  place  on  his  winged 
feet,  acting  as  Messenger  for  Zeus,  and 
spreading  the  news  around  among  the 
gods.  The  gods  probably  were  very  fond 
of  Mercury,  because  without  him  to  tell 
them  what  was  going  on,  they'd  have 
had  to  scrounge  around  and  get  the  news 
as  best  they  could. 

No  doubt  about  it,  Mercury  was 
the  fastest  kid  of  his  day,  but  in  this  elec- 
tronic century,  he'd  be  way  out  of  date. 
For  instance  (and  here  comes  the  com- 
mercial) he  couldn't  compete  today  with 
WCKY's  Newsbeat.  Cincinnatians  know 
they  can  depend  on  WCKY's  Newsbeat 
to  bring  them  the  news  of  the  day,  and 
we  do  mean  fast!  Most  local  stories  are 
heard  FIRST  on  WCKY's  33  Newsbeats 
a  day.  All  Cincinnati  is  speedily  in- 
formed of  what  goes  on  locally  and 
nationally  in  concise,  up-to-the-minute 
newscasts  on  the  hour  and  half  hour. 
Cincinnati  relies  on  WCKY  for  news, 
because  Cincinnatians  know  that  WCKY 
brings  them  the  news  first! 

 If  you'd  like  to  know 

more  about  WCKY  and  how  it  can  sell 
your  product,  call  Tom  Welstead  at 
WCKY's  New  York  Office,  or  AM  Radio 
Sales,  Chicago  and  on  the  West  Coast. 


WCKY 


50,000  WATTS 
OF  SELLING  POW 


Cincinnati. 


Broadcasting 


November  3,  1958    •    Page  15 


ID  > 

is  lit 

MARKET? 


w  ■ 


HIGH 

is  ike  r  *i 

COST? 

Peters.  Griffin 


NEW  YORK  CHICAGO 

250  Park  Avenue  Prudential  Plaza 
Yukon  6-7900  Franklin  2-6373 


ATLANTA 

Glenn  Bldg. 
Murray  8-5667 


DALLAS 

335  Merchandise  Mart 
Riverside  7-2398 


DETROIT 

Penobscot  Bldg. 
Woodward  1-4255 

FT.  WORTH 

406  W.  Seventh  St. 
Edison  6-3349 


HOLLYWOOD 

1750  N.  Vine  St. 
Hollywood  9-1688 

SAN  FRANCISCO 

Russ  Building 
Yukon  2-9188 


Pioneer  Station  Representatives  Since  1932 


Hi  ft  . 


Reach  or  frequency  -  or  both -is  a  media  question  that  can 
make  big  differences  in  sales  results.  But  there  is  a  way,  with 
Spot  Radio,  to  get  the  best  combination  for  your  advertising. 

Ik  □□□  Qslmsk  koveik  i4kswers... 

Your  sales  objectives  can  be  accomplished  by  the  best  strat- 
egy for  each  individual  market.  There's  no  need  to  com- 
promise with  one  plan.  Let  us  consult  with  you  in  developing 
a  thorough  market-by-market  campaign. 


THE  CALL  LETTERS 
OF  THE 
SALES  GETTERS 

West 

KBOI -Boise   5,000 

KGMB-KHBC  — Honolulu-Hi  lo  5,000 

KEX-Portland   50,000 

KIRO-Seattle   50,000 


WOODWARD 


Smart  advertisers  take  the 
KOA-Radio  route  to  the  Rocky 
Mountain  West.  No  other  me- 
dium in  this  rich  Western  market 
can  compare  with  KOA  for: 

COVERAGE:  KOA  travels  into  302 
counties  of  12  states ...  covering 
over  1,100,000  square  miles  and 
populated  by  approximately  AVi 
million  people. 

POWER:  KOA's  powerful  50,000 
watt  voice  is  heard  throughout  the 
West .  .  .  reaching  listeners  on  both 
sides  of  the  Continental  Divide. 

ACCEPTABILITY:  KOA  program- 
ming is  carefully  planned  for  lis- 
tener enjoyment.  Since  1924,  KOA- 
Radio  has  been  a  respected  friend 
to  Westerners.  They  have  learned 
to  depend  on  popular  KOA  and 
NBC  personalities  and  programs  for 
truly  informative  and  entertaining 
radio  listening. 

SALES:  The  KOA-Radio  route  is  the 
West's  best  way  to  sell  your  product 
to  over  4  million  potential  customers. 
Remember,  it's  results  that  count! 

GET  ON  - 

STAY  ON*- KOA-RADIO! 

It's  the  only  station  you  need  to 
route  your  product  directly  to  the 
entire  Western  market. 

('most  advertisers  dot) 


50,000  Watts  •  850  Ke 
One  of  America's  great  radio  stations 


Represented  nationally  by 

Henry  I.  Christal  Co.,  Inc. 

B  91  S« 


IN   REVIEW  CONTINUED 

America  through  Reach,  McClinton  & 
Co.  on  CBS-TV,  Sunday,  6:30-7  p.m., 
EST.  Oct.  26  and  Nov.  2. 

Producer:  Burton  Benjamin;  associate  pro- 
ducer: Isaac  Kleinerman;  writers:  Mar- 
shall Flaum,  Marvin  L.  Kalb;  photograph- 
ers: Wade  Bingham,  Paul  Bruck,  Martha 
Talreja,  Veikko  Itkonen,  Peter  Glus- 
hanok;  film  editors:  Robert  Collinson, 
Aram  Boyajian;  film  researchers:  Mel 
Stuart,  James  McDonough;  production 
manager:  Robert  Asman;  narrator:  Wal- 
ter Cronkite. 

77  SUNSET  STRIP 

ABC-TV's  entry  into  the  crime-with- 
sophistication  program  class,  77  Sunset 
Strip,  started  its  regular  weekly  60-minute 
telecasts  Oct.  17,  following  a  90-minute  in- 
troductory program,  made  for  theatre  ex- 
hibition but  used  on  the  air  at  the  sponsors' 
insistence,  despite  a  somewhat  different  line- 
up of  characters  than  is  employed  in  the 
tv  series. 

In  "Lovely  Lady,  Pity  Me,"  which  began 
the  hour-long  program  the  following  week, 
a  lovely  lady  in  distress  (Jeanne  Cooper)  is 
rescued  from  the  clutches  of  a  dastardly 
blackmailer  (Peter  Breck)  by  the  black- 
mailer's employer,  private  detective  Efrem 
Zimbalist  Jr.  In  the  process  Mr.  Zimbalist, 
or  Stuart  Bailey  as  he  is  called  in  the  series, 
finds  himself  entwined  with  a  voluptuous 
blonde  (Kathleen  Crowley),  embarrassed  by 
the  dead  body  of  the  blackmailer  in  his 
(Bailey's)  office  and  almost  imprisoned  for 
the  murder  by  the  blonde's  machinations. 

Co-star  Roger  Smith,  as  Jeff  Spencer, 
Bailey's  partner,  did  not  have  a  great  deal 
to  do  in  the  initial  show,  but  did  that  little 
pleasantly.  Edward  Byrnes,  as  a  jive-talking 
parking  lot  attendant,  and  Jacqueline  Beer, 
as  the  detectives'  secretary  and  switch- 
board operator,  are  unusual  characters  that 
make  attractive  members  of  the  continuing 
cast.  Another  regular  is  Barney  Phillips  in 
the  role  of  Police  Officer  Coletti,  an  essential 
staple  of  all  crime  shows. 

Characters  in  77  Sunset  Strip  hang  out  in 
Dino's,  a  reasonably  accurate  copy  of  an 
actual  establishment  on  the  actual  Sunset 
Strip  owned  by  Dean  Martin,  who  may 
actually  make  an  appearance  some  time  dur- 
ing the  series.  If  Strip  maintains  its  starting 
pace,  it  could  provide  some  good  relaxed 
televiewing,  at  a  strictly  noncerebral  level. 

Production  costs:  Approximately  $82,000. 

Sponsored  by  Whitehall  Lab.  Div.  of  Ameri- 
can Home  Products,  Carter  Products  and 
American  Chicle  Co.  through  Ted  Bates, 
Ford  Div.,  Ford  Motors  through  J. 
Walter  Thompson,  and  Harold  F.  Ritchie 
Co.  through  Kenyon  &  Eckhardt,  on 
ABC-TV,  Friday,  9:30-10:30  p.m.  EST. 
Started  Oct.  10. 

Produced  by  Warner  Bros.;  executive  pro- 
ducer: William  T.  Orr;  producer:  Howie 
Horowitz;  director:  Douglas  Heyes;  writ- 
ten by  James  O  H anion  and  Douglas 
Heyes,  based  on  a  novel  by  Roy  Huggins. 


BOOKS 

TELEVISION  ADVERTISING  by  Clark 
M.  Agnew  and  Neil  O'Brien.  Published 
by  McGraw  Hill  Book  Co.,  New  York 
City.  330  pages.  $9.50. 

Mr.  Agnew  and  Mr.  O'Brien  take  the 
reader  on  a  tour  of  the  television  campaign 
in  preparation — from  the  writing  of  differ- 
ent types  of  commercials  to  the  creation 
of  storyboards  and  their  use  by  agency, 
sponsor  and  producer,  through  planning, 
production,  media  selection,  merchandising 
and  public  relations.  Pointers  on  all  phases 
of  live  and  film  production  are  given  as  well 
as  tips  on  camera  shots,  lighting,  makeup, 
techniques,  equipment  and  even  cost-cut- 
ting. Motivation  studies  and  "ratings"  are 
discussed  thoroughly  with  emphasis  also  put 
on  color,  pay  tv,  subliminal  advertising  and 
videotape.  This  volume  should  be  useful  to 
both  the  beginner  in  the  field  and  to  the 
specialist  for  an  insight  into  other  phases  of 
television  advertising. 

WISDOM,  Conversations  With  the  Elder 
Wise  Men  of  Our  Day,  edited  by  James 
Nelson.  Published  by  W.  W.  Norton  & 
Co.,  New  York  City.  273  pages  and 
photograph  illustrations.  $3.95. 

NBC-TV's  continuing  Wisdom  series  is  an 
impressive  cultural  contribution  in  itself.  The 
willingness  to  transfer  the  Elder  Wise  Men 
sound  tracks  to  print  affirms  the  electronic 
backers'  sincerity  in  the  enterprise.  And  a 
successful  enterprise  it  has  been.  The  con- 
versations with  musicians,  philosophers, 
architects,  heads  of  state,  writers,  painters 
and  titans  of  diverse  fields  were  well  realized 
as  filmed  telecast,  reflecting  the  care  taken 
by  producer  Robert  Emmett  Ginna,  his  as- 
sociate, Beatrice  Cunningham,  and  Donald 
B.  Hyatt,  head  of  the  NBC-TV  special 
projects  unit.  The  distilled  wisdom  is  still 
fascinating  in  print,  as  edited  by  the  man- 
ager of  program  services  for  NBC's  spe- 
cial projects.  An  especially  thoughtful  addi- 
tion is  the  list  of  works  by  the  subject  in- 
cluded at  the  end  of  each  printed  interview. 
Widsom  should  prove  a  noble  promotional 
asset. 

THE  BADGE  by  Jack  Webb.  Published  by 
Prentice-Hall,  Englewood  Cliffs,  N.  J.  310 
pages  with  photographs  and  a  glossary  of 
police  terms.  $4.95. 

For  those  interested  in  the  method  of 
operation  and  lives  of  the  Los  Angeles  Po- 
lice Dept.,  Jack  Webb's  book  offers  a  clear 
insight  on  the  subject.  The  treatise  might 
be  considered  a  consolidation  and  expan- 
sion of  the  material  gathered  for  presenta- 
tion on  Mr.  Webb's  Dragnet  series  on  radio 
and  tv,  plus  other  material  which  under- 
standably would  not  meet  with  the  ap- 
proval of  the  NAB  codes.  It  is  apparent 
from  the  author's  writing  that  he  has 
earned  his  LAPD  lieutenant's  badge  and 
that  he  will  continue  to  have  access  to  the 
files  of  the  department  for  his  program 
for  as  long  as  he  wants. 


Page  18   •  November  S,  1958 


Broadcasting 


On  a  cost-per-proof -of -purchase,  or  actual  sales,  or  any  other 

basis  of  measurable  results-yes,  including  ratings,  too 

WMGM  produces  action  at  the  lowest  cost  of  any  radio  station 
in  the  New  York  metropolitan  area."" 


WV  ■  1  ■  3^^^  ■  H  H 


RADIO 


NEW  YORK  CITY 


liveliest  station  in  toWn  LL 


The  Metro-Ootdwyn-Mayer  Radio  Station  in  New  York— 1050  kc 

4-00  Park  Avenue  Phone  MUrray  Hill  8-1000 

Represented  Nationally  by  George  P.  Hollingbery  Co.  


COLONEL  FLACK  has  success  written  all  over  him. 
In  just  sixty  days  on  the  market,  Flack  syndicated 
sales  zoomed  over  the  $1  million  mark ! 

Big  markets,  small  markets,  all  markets  have 
gone  Flack-happy.  Sponsors?  Beers,  oils,  foods,  utili- 
ties and  banks.  Heidelberg  Brewing  in  10  markets, 
Pacific  Gas  &  Electric  in  8  markets,  Standard  Oil 
of  Texas  in  7  markets,  Bell  Bakeries  in  6  markets, 
Kroger  in  5  markets.  Midland  Federal  Savings  & 
Loan,  Colgate-Palmolive,  Budweiser,  Blue  Cross, 
Progresso  Foods.  And  many  others. 

Why  the  excitement?  Colonel  Flack  has  every- 
thing. Comedy  ("the  only  fresh  comedy  series  in 
syndication,"  Variety);  famous  stars  (Alan  Mowbray, 
Frank  Jenks);  top-notch  production  (M-G-M's  best); 
pre-sold  audiences  (millions  of  Flack  readers  in  the 
Saturday  Evening  Post);  plaudits  ("Good  clean  fun," 
John  Crosby. . ."A  hit!"  The  Billboard). 

Colonel  Flack— 39  furiously  funny  half-hours  of 
him— is  at  your  service.  Contact . . . 

"...  the  best  film  programs  for  all  stations"  CBS  FILMS® 

OFFICES  IN  NEW  YORK,  CHICAGO,  LOS  ANGELES,  DETROIT,  BOSTON.  ST.  LOUIS, 
SAN  FRANCISCO,  DALLAS,  ATLANTA.  IN  CANADA:  S.  W.  CALDWELL.  LTD.. TORONTO 


,^^1?'^ '"Sf  ■/% Jt,| 


NO  MATTER  HOW  YOU  STACK'EM... 

you'll  find  that  the  best  bridge  to  the 
huge  New  York  audience  is 


wmca 


The  Voice  of  New  York 


First  on  14,028,147  radio  dials 
It's  unanimous!  Up  in  latest  Pulse,  Nielsen  and  Hooper! 


OPEN  MIKE 

Ammo  for  Radio  Time  Salesmen 

editor: 

Please  send  50  reprints  of  your  sensa- 
tional "Radio:  Wanamaker's  Hot  Salesman" 
[Advertisers  &  Agencies,  Oct.  20].  This 
success  story  should  make  life  easier  for 
many  a  radio  time  salesman! 

L.  H.  Thesman 

General  Manager 

WCOA  Pensacola,  Fla. 


editor: 

As  one  of  the  stations  participating  in  the 
current  Wanamaker's  screen  and  storm  win- 
dow campaign  for  the  Philadelphia  Wana- 
maker's store,  we  were  most  happy  to  see 
the  article.  There  is  no  doubt  whatsoever 
that  the  agency,  Gresh  and  Kramer,  has 
hit  on  a  solid  radio  approach  for  selling 
this  type  department  store  merchandise.  In- 
cidentally, please  send  25  reprints. 

David  A.  Moss 

Commercial  Manager 

WKDN  Camden,  N.J. 

editor: 

Please  send  ten  copies  of  '  Radio:  Wana- 
maker's Hot  Salesman"  and  five  copies  of 
"Radio  Adds  High  Octane  To  Clark  Sales 
Strategy."  [Advertisers  &  Agencies,  Oct. 
20]. 

Jim  Larkin 

WFCR  Fairfax.  Va. 

editor: 

Please  send  us  50  reprints  of  "Radio — 

Wanamaker's  Hot  Salesman." 

Fred  W .  Wagenvoord 

General  Manager 

WKAT  Miami  Beach,  Fla. 

[EDITOR'S  NOTE:  Reprints  of  Wanamaker's  suc- 
cess story  are  available  at  five  cents  each.] 


On  File  at  BBDO 


Also 


editor: 

Over  the  past  years,  we  have  enjoyed 
your  magazine  and  gleaned  some  interesting 
information  from  its  pages.  We  also  keep 
an  up-to-date  file  of  the  magazines. 

Joanne  Russell 

Radio-Tv  Dept. 

BBDO  San  Francisco 

A  Household  Must 

editor: 

Please  send  a  personal  copy  of  the  1958 
Yearbook.  Although  we  have  a  copy  at 
the  station,  I  find  it  a  handy  little  thing 
around  the  house.  I  don't  think  there  is  a 
day  that  I  do  not  refer  to  it  for  something 
concerning  this  business  .  .  . 

Fred  Pelger,  Commercial  Manager 

KYUM  Yuma,  Ariz. 

Accentuate  The  Positive 

editor: 

Tom  O'Dea  of  H-R  Representatives  has 
very  effectively  brought  into  the  open  one 
of  the  primary  ills  of  commercial  radio 
[Trade  Assn.,  Oct.  13].  A  lack  of  good 


Page  22    •    November  3,  1958 


Broadcasting 


Hardly'seems  like  ten  years  since  Blair-TV  became 

television's  first  exclusive  national  representative 


The  cake  says  "Anniversary"  — just  ten  years  since  Blair-TV 
began  operations  in  November  of  1948,  as  television's  first 
exclusive  national  representative. 

In  those  ten  significant  years,  television  has  outdistanced  all 
other  forms  of  national  advertising. 

The  TV-homes  total  has  leaped  from  172,000  in  early  1948 
to  more  than  43,500,000.  * 

Spot  television,  barely  started  with  9-million-dollar  volume 
in  1949,  is  headed  toward  a  400-million  dollar  year  in  1958. 

Yes,  in  ten  significant  years  television  has  proved  itself  the 
most  powerful  selling  force  ever  developed.  In  that  development, 
Blair-TV  has  taken  an  active  part. 

From  the  outset  Blair-TV  followed  principles  thoroughly 


proved  by  the  experience  of  John  Blair  &  Company  in  station 
representation,  including: 

Development  of  a  mature  staff  to  concentrate  on  television 
exclusively. 

Constant  selling-through  to  decision-levels  both  with  agencies 
and  advertisers. 

Limitation  of  our  list  to  stations  and  markets  we  could  sell 
effectively. 

The  start  of  our  next  ten  years  provides  a  fitting  occasion  to 
express  our  deep  and  sincere  thanks  to  the  stations  listed 
below— stations  whose  alert  cooperation  has  enabled  us  to  help 
advertisers  take  full  advantage  of  the  almost-limitless  selling 
power  inherent  in  Spot  Television. 

!TvB  estimate  —  10/15/58 


BLAIR-TV 

TELEVISION'S  FIRST  EXCLUSIVE 
NATIONAL  REPRESENTATIVE 


W-TEN  - 

Albany-Schenectady-Troy 
WFBG-TV  — Altoona 
WJZ-TV-Baltimore 
WNBF-TV-Binghamton 
WHDH-TV- Boston 
WBKB-Chicago 
WCPO-TV-Cincinnati 
WEWS- Cleveland 
WBNS-TV- Columbus 


KFJZ-TV-Dallas-Ft.  Worth 
WXYZ-TV- Detroit 
KFRE-TV  — Fresno 
WNHC-TV- 

Hartford-New  Haven 

KTTV-Los  Angeles 
WMCT- Memphis 
WDSU-TV-New  Orleans 
WABC-TV-New  York 
WOW-TV  — Omaha 


WFiL-TV  — Philadelphia 
WMC  — Pittsburgh 
KGW-TV- Portland 
WPRO-TV- Providence 
KGO-TV-San  Francisco 

KING-TV— 

Seatue-Tacoma 
KTVI-St.  Louis 

WFLA-TV- 
Tampa-St.  Petersburg 


THE 


BIGGEST  news 


now  its 


WTCN-TV 


OF  ALL  THIS  FALL 


.  TIME  CHANGE  THIS  FALL 

IN  THIS  INCREASINGLY  IMPORTANT  TWIN  CITIES  MARKET 


IWll  mm  mm  ^m%M%0  mm  tgP 


all  the  way 

BIGGEST  SHOWS  OF  ALL  -  THIS  FALL 
BIGGEST  AUDIEHCE  INCREASE  OF  ALL  -  THIS  FALL 
BIGGEST  BUSINESS  INCREASE  OF  ALL  -  THIS  FALL 

LOWEST  COST  PER  1,000  OF  ALL  -  THIS  FALL 


CHANNEL 


WTCN-TV 

ABC  TELEVISION 
MINNEAPOLIS -ST.  PAUL 


SEE  YOUR  KATZ  MAN  RIGHT  AWAY  FOR  REMAINING  AVAILABILITIES 


Yo 


NCS  No.  3  shows  that  WWTV  has 
daily  circulation,  both  daytime  and 
nighttime,   in   36   Michigan  counties. 


Wetzel  tfhifamb 

wkzo  tv  —  grand  rap1ds-kaiamazoo 
wkzo  radio  —  kataiwazoo  bathe  creek 
wjef  radio  —  grand  rapids 
wjef-fm  —  grand  rapids  kalamazoo 
wwtv  —  Cadillac,  Michigan 
koln  tv  —  lincoln,  nebraska 


_OU  need  only  WWTV,  Cadillac,  for  ef- 
fective, low  cost  coverage  of  36  rich  counties  in 
Northern  Michigan.    Even  to  approach  this 
coverage  with  other  media,  you'd  need  13 
daily  newspapers  or  16  radio  stations! 

NCS  No.  3  verifies  WWTV's  unmatched  cover- 
age. Pulse  rates  WWTV  tops  in  popularity,  too, 
with  152  quarter  hours  out  of  168  surveyed. 

Check  now  about  WWTV  and  the  "Solid  Gold 
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WKZO  -  TV  (Kalamazoo  -  Grand  Rapids) 
schedule  and  get  all  the  rest  of  Michigan 
worth  having! 


Associated  with 
WMBD  RADIO  —  PEORIA,  ILLINOIS 
WMBD  TV  —  PEORIA,  ILLINOIS 


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CBS  and  ABC  in  CADILLAC 

Serving  Northern  Lower  Michigan 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

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o 


Page  26 


November  3,  1958 


OPEN  MIKE 


CONTINUED 


business  judgment  is  shown  when  stations 
fight  each  other  for  a  miserable  5%  or  10% 
of  a  budget  rather  than  go  after  a  larger 
share  that  usually  goes  to  print  media.  At 
KNOE  ...  we  tell  our  story  in  such  a  posi- 
tive way  as  to  preclude  the  need  for  discuss- 
ing other  media. 

We  sell  our  station,  not  our  rates,  We  sell 
on  our  merits,  not  on  other  stations'  de- 
merits. And  it's  paying  off. 

Edd  Routt,  General  Manager 

KNOE  Monroe,  La. 

The  Forgotten  Man 

editor: 

The  writer  was  on  vacation  at  the  time 
information  was  furnished  you  for  the 
Broadcasting  Yearbook.  In  sending  in  the 
names  of  personnel  my  name  was  omitted 
through  oversight.  I  have  been  station  man- 
ager of  KVOX  since  1937,  a  position  which 
I  still  hold  in  addition  to  being  a  vice  presi- 
dent of  the  corporation. 

M.  M.  (Manny)  Mar  get 

KVOX  Moorhead,  Minn. 

Sees  Red  at  'Yellow'  Charge 

editor: 

Congratulations  on  the  excellent  Oct.  13 
editorial  entitled  "Yellow  Journalism."  Ap- 
parently the  print  media  are  finding  it  diffi- 
cult to  realize  they  are  in  second  place  after 
so  many  years  of  domination.  Newsweek, 
which  I  had  always  regarded  as  an  ethical 
magazine,  showed  a  remarkable  lack  of 
ethics  in  its  recent  front  page  story  delib- 
erately knocking  television.  I  agree  that 
every  television  station  should  fight  back. 
Geoff  Stirling,  President 
CJON-AM-TV  St.  John's,  Nfld. 

Spirits  of  The  Past 

editor: 

Back  in  1937  or  1938,  when  I  was  on 
the  staff  of  WOMT  Manitowoc,  Wis.,  the  1 
station  carried  liquor  advertising.  Francis  I 
Kadow   [general  manager]   may  not   re-  I 
member  it,  but  I  do;  I  wrote  the  copy. 

Calo  O.  Mahlock,  program  director  I 
WKJG-TV  Fort  Wayne,  Ind. 

[EDITOR'S  NOTE:  WOMT  more  recently  created  I 
a  stir  with  its  announced  intention  of  accepting  I 
hard  liquor  advertising  (LEAD  STORY,  Oct.  | 
20,  13)]. 

Fuel  for  Auto  Prospects 

editor: 

.  .  .  Client  of  this  agency  has  requested 
20  reprints  of  "More  Support  For  Auto 
Buys  on  Tv"  [Lead  Story,  Oct.  13]. 
/.  G.  Fedun 

McConnell,  Eastman  &  Co.  Ltd. 
Edmonton,  Alta. 

editor: 

This  is  to  request  reprints  of  "More  Sup- 
port For  Auto  Buys  on  Tv".  50  .  .  . 
L.  Thomas  Christison 
Promotion  Manager 
KOB-TV  Albuquerque,  N.  M. 

[EDITOR'S  NOTE:  Reprints  are  available  at  ten 
cents  each.] 

Broadcasting 


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First  time  for  Independents— World-wide  news  and  feature  coverage  comparable  to  finest 
network  news  service.  A  fresh  program  source— a  new  idea— at  realistic  cost— to  help  you 
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Top  Overseas  and  national  stories  with  full  Washington  coverage. 

•  schedule  is  flexible  for  late-breaking  news  •  daily,  short-wave  or  telephone  reports  by 
correspondents  in  world  capitals  and  trouble  spots  •  excerpts  from  Presidential,  Pentagon 
and  Cabinet  news  conferences  •  verbatim  highlights  of  Congressional  hearings 

•  important  exclusives  •  actual  voices  of  news  makers. 

For  full  details  contact:  RADIO  PRESS  headquarters, 

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Correspondents  in  London,  Paris,  Rome,  Tokyo  and  major  news  capitals. 

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Broadcasting 


Sovember  S,  1958    •    Page  27 


^WILSJ 

^5pOO(T 

L    LIVELY  WATTS  A 

LANSING 


OUR  RESPECTS 

to  Larry  Walker 


FIRST  IN  AUDIENCE 

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audience*  than  any  station 
heard  in  the  Lansing  area. 


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WILS  produces  the  most 
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FIRST  IN  MICHIGAN'S 
MONEY  MARKET 

WILS  reaches  210,490 
Radio  homes  in  the  17 
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area  ...  1st  in  Michigan 
in  C.S.I. 


CONTACT 
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McCONNELL,  INC. 


*C.  E.  HOOPER 


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news  s^s 


ASSOCIATED  WITH  PONT1AC  S 


WPON 


Page  28    •    November  3,  1958 


THE  enthusiasms  of  Larry  Walker,  president  of  WSOC-AM-TV  Charlotte.  N.  C, 
are  varied  and  highly  contagious.  He  is  enthusiastic  at  his  desk,  at  conferences, 
at  meetings.  He  is  especially  enthusiastic  when  he  sits  on  the  55-foot  porch  at  his 
Blowing  Rock,  N.  C,  mountain  home,  contemplating  the  hills,  the  wind  and  his 
garden. 

At  the  age  of  two  in  Manning,  S.  C,  Larry  demonstrated  potential  piano  prowess 
by  playing  two  solos  at  a  church  benefit.  The  inducement  was  a  toy  placed  near 
the  piano.  Gifted  with  perfect  pitch,  he  took  naturally  to  music  and  at  the  age 
of  nine  was  playing  piano  with  a  summer  pop  orchestra  at  Asheville,  N.  C. 

He  moved  to  Troy,  N.  Y.,  in  1916  at  age  16  (born  Nov.  5,  1899),  studying  at 
Troy  Conservatory.  The  next  year  he  entered  Comstock  musical  school  in  New 
York  City,  supplementing  his  musical  studies  with  coaching  in  college  subjects. 

The  big  day  came  in  1920  when  he  gave  a  concert  in  Aeolian  Hall,  New  York.  A 
year  later  a  theatrical  agent  heard  him  in  a  concert  with  a  symphony  orchestra  and 
called  on  him  backstage.  The  agent  told  Larry  something  he  had  known  all  along 
and  was  beginning  to  worry  about — there's  no  money  in  classical  music.  Paderewski, 
famed  Polish  pianist,  was  in  the  audience  that  night.  He  and  Larry  had  become 
friends,  often  having  dinner  together. 

Financial  lures  were  persuasive  and  Larry  opened  a  piano-vocal  routine  at  the 
Grand  Theatre,  Albany,  on  the  Keith  circuit.  Within  a  year  he  was  back  on  Broad- 
way, joining  Ned  Wayburn,  producer  of  Ziegfeld  Follies  and  other  musical  shows. 
Larry's  job  was  to  work  the  music  into  shape  and  rehearse  the  musical  numbers. 

The  excitement  of  vaudeville  was  still  in  his  system  and  in  1925  he  went  back 
on  the  road,  playing  top  theatres  in  most  principal  cities.  Three  years  later,  when 
CBS  was  in  its  infancy,  he  started  a  network  program,  Patterns  and  Prints.  His  sing- 
ing and  playing  were  popular.  The  network  had  a  programming  problem  at  that 
time  for  its  Dixie  hookup — inability  to  bring  this  leg  into  the  regular  service.  To 
bolster  its  Dixie  programming,  Larry  was  assigned  to  WBT  Charlotte,  N.  C.  CBS- 
owned  at  the  time,  feeding  a  nightly  program  to  the  southern  hookup. 

BY  that  time  Larry  Walker  was  a  veteran  trouper  despite  the  fact  he  was  just 
in  his  late  twenties.  He  had  accompanied  George  Jessel  on  the  comedian's  first 
program  and  had  played  with  Edgar  Bergen,  Jack  Benny,  Ethel  Barrymore.  Ben 
Bernie  and  many  other  famed  entertainers. 

In  1933  he  married  Pat  Curlis.  also  a  musician,  whom  he  had  met  at  Irving 
Berlin's  office  in  New  York.  They  went  to  Miami  for  a  honeymoon  but  stayed 
three  years,  including  work  at  WQAM  there. 

Carolina  was  in  his  blood,  however,  and  he  returned  to  Charlotte.  At  WBT  he 
performed  as  announcer-entertainer,  producer  and  director,  did  odd  jobs  and  be- 
came familiar  with  every  operation  in  a  major  (50  kw)  radio  station.  Eventually 
he  became  program  director  and  began  to  show  an  interest  in  the  executive  end 
of  the  station.  After  Jefferson  Standard  Life  Insurance  Co.  bought  WBT  from  CBS. 
he  became  a  vice  president  of  the  broadcast  subsidiary  as  well  as  assistant  manager 
and  secretary-treasurer. 

When  WBTV  (TV)  went  on  the  air  in  1949,  he  found  a  new  and  stimulating 
interest.  After  two  years  he  accepted  a  job  with  WSOC  Broadcasting  Co.,  becoming 
vice  president  of  one  of  three  applicants  for  ch.  9  in  Charlotte. 

WSOC  won  the  three-way  battle  and  Executive  Vice  President  Walker  put  the 
station  on  the  air  a  year-and-a-half  ago. 

Larry  Walker  has  the  type  of  personality  that  dominates  a  roomful  of  people. 
He  radiates  charm  and  his  manner  is  friendly — unusually  friendly.  He  no  longer 
plays  the  piano  because  of  thrombosis  in  his  right  arm,  but  this  doesn't  get  him 
down.  Actually,  he  had  decided  years  ago  that  he  had  overplayed  his  pianistic 
quota  and  had  abandoned  the  keyboard. 

Locally  he  serves  on  the  boards  of  Charlotte  Chamber  of  Commerce,  Charlotte 
Symphony,  National  Conference  of  Christians  &  Jews,  Oratorio  Society,  Charlotte 
Carrousel  and  Charlotte  Executives  Society,  among  others.  When  he's  at  Blowing 
Rock,  sitting  on  the  veranda,  his  troubles  disappear  into  the  mountain  haze.  He 
returns  to  his  Charlotte  desk  with  a  new  charge  of  enthusiasm  and  a  new  appreci- 
ation of  human  values. 

Broadcastin 


IN  THE  PUBLIC  SERVICE  OF  GREATER  DETROIT 


W  KMH 


and  stars  of  screen  and  TV  launch 

DETROIT'S  $15,000,000  TORCH  DRIVE 


DETROIT  •  DEARBORN 

John  Carroll,  Managing  Director 


The  United  Foundation's  tenth  annual  Torch  Drive  in 
Detroit  was  given  a  rousing  sendoff  with  some  of  the 
biggest  names  in  show  business.  In  a  ceremony  keynoted  by  the 
lighting  of  the  huge  54-foot  high  torch,  Ed  Sullivan, 

Kathryn  Grayson,  Betsy  Palmer,  Monique  Van  Vooren  and 
many  other  headline  stars  — with  WKMH's  Marty  McNeeley 
—  opened  the  campaign  for  $15,700,000  that  means  so  much 
to  the  sick,  the  old,  the  homeless  and  the  friendless. 

Detroit's  Torch  Drive  has  set  a  pattern  of  unselfish 
giving  for  America.  It  is  one  of  many  worthy  civic  activities 
that  WKMH  gives  all-out,  unstinting  support. 


KNORR  BROADCASTING  CORP. 

Fred  A.  Knorr,  President  •  Represented  by  Headley-Reed 


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Adults  love  him! 
Kids  worship  him! 


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FRIDAY  starting  OCT.  13 

For  Availabilities  contact 

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Broadcasting  Publications  Inc. 

Sol  Taishoff       Maury  Long    Edwin  H.  James 
President  Vice  President         Vice  President 

H.  H.  Tash       B.  T.  Taishoff   Irving  C.  Miller 
Secretary  Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


THE  BUS  I  NESS  WEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington,  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 

Harageones,  Charles  Harpold,  Dwight  Nicholas, 

Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLazo  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35tf  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*   Magazine  was   founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*—The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


IN  PUBLIC  INTEREST 

HORSE  SENSE  •  The  "Hitch  Horse  Sense 
to  Horsepower"  traffic  safety  campaign  con- 
ducted for  the  past  year  by  the  Radio  & 
Television  Division  of  Triangle  Publica- 
tions, Inc.,  has  been  adopted  as  the  na- 
tional radio  campaign  for  1959  by  the 
National  Safety  Council.  The  Triangle 
Stations'  campaign  and  its  success  prompted 
Roger  W.  Clipp,  vice  president  of  Triangle's 
radio  and  television  division,  to  make  it 
available  to  the  National  Safety  Council. 

RARE  BLOOD  •  WCCO-TV  Minneapolis- 
St.  Paul  broadcast  an  appeal  for  a  rare 
type  blood  when  it  learned  a  Rock  Island, 
111.,  woman  was  scheduled  to  undergo  blood 
consuming  corrective  heart  surgery  in  a 
local  hospital.  Over  100  persons  with  the 
needed  blood  type  came  forth  as  volunteers. 

WORLD  AFFAIRS  •  KGB  San  Diego, 
Calif.,  proved  public  service  broadcasting 
doesn't  have  to  be  dull.  In  15  days,  KGB 
broadcast  30  hours  from  the  16th  Annual 
Institute  on  World  Affairs  at  San  Diego 
State  College.  Speakers  at  the  Institute  in- 
cluded Nobel  prize-winning  chemist  Dr. 
Linus  Pauling  and  Rear  Admiral  Ellis  M. 
Zacharias,  Pacific  relations  expert. 

SCIENCE  SERIES  •  WRC-AM-FM-TV 
Washington  have  begun  series  of  radio  and 
tv  shows  designed  to  stimulate  interest  in 
science  among  youngsters  and  adults.  Six 
weekly  half-hour  tv  programs,  Edge  of  the 
Unknown,  and  six  weekly  quarter-hour  ra- 
dio programs,  No  Bounds,  comprise  WRC's 
part  in  NBC's  effort  to  focus  attention  on 
America's  need  for  more  trained  scientists. 

SQUARE  SPECTACULAR  •  WCSH-TV 
and  WGAN-TV,  both  Portland,  Maine, 
combined  facilities  to  present  a  tv  spectac- 
ular from  the  city's  Congress  Square.  The 
special  remote  helped  launch  the  local 
United  Fund  campaign. 

UNIVERSITY  FUNDS  •  WDRC  Hartford, 
Conn.,  has  produced  a  series  of  one  minute 
interviews  with  prominent  local  citizens 
appealing  for  funds  for  the  new  University 
of  Hartford.  The  interviews  have  been  made  I 
available  to  other  area  stations  for  their  1 
use. 

BLOOD  APPEAL  •  WWRL  Woodside.  1 
N.  Y.,  broadcast  an  appeal  for  a  little  Long  I 
Island  girl  who  needed  40  pints  of  blood.  I 
Less  than  24  hours  later,  listeners  had  I 
furnished  the  full  quota. 

SKY   LIGHT    •    WBZ-TV,    WGHB-TV  1 
WHDH-TV  and  WNAC-TV,  Boston's  four  I 
tv  stations,  cancelled  regular  programming 
Monday,  Oct.  13,  at  7:30  p.m.  to  present 
a  special  United  Fund  telecast,  Light  up  the 
Sky,  from  the  historic  Boston  Common. 

VIP  DJ.'s  •  WSB  Atlanta  had  15  prom- 
inent business  and  government  leaders  take 
over  the  duties  of  its  regular  disc  jockey 
and  news  staffs  when  it  staged  a  special 
Community  Services  Day  to  help  boost  the 
local  fund  drive. 


Page  30    •    November  3,  1958 


Broadcasting 


Greater 


Washington,  D.  C.  area 


WEEP 


Pittsburgh,  Pennsylvania 


programmed 
in  good  taste 
to  hold  the 
right  audience 

Radio  time  buyers  across  the 
nation  have  learned  from  experience 
that  the  character  of  the 
programming  determines  the 
character  of  the  listening  audience. 
And  it  goes  without  saying  that 
the  character  of  the  audience  is  the 
key  factor  in  the  pulling  power 
of  good  radio  commercials. 
KluqeRadio  Stations  deliver  your 
advertising  to  the  customers 
in  the  best  position  to  do  the  most 
for  your  products. 


KETV  Again  1st 
in  Omaha! 


September,  1958,  Metropolitan  Omaha  ARB* 
Proves  KETV  Consistently  Delivers  the  Largest 
Audience  in  the  Most  Quarter  Hours  When  All 
Three  Omaha  Stations  Compete! 

KETV  126 

Station  B  94  Vi 

Station  C  90V2 

Now  Four  Consecutive  ARB's  Confirm  KETV's 
Leadership  in  the  Rich  Omaha  Market! 

Contact  your  llll]  man  for  full  minutes  in 
KETV's  Movie  Masterpiece  and  Famous  Feature 
. . .  Omaha's  highest  rated  movies. 

*  September,  1958,  Metropolitan  Omaha  ARB  is  a  secret  week  report  not  initiated  by  KETV. 

KETV 


Ben  H.  Cowdery,  President 
Eugene  S.  Thomas,  V.  P.  &  Gen.  Mgr 


ABC  TELEVISION  NETWORK 


7 


OMAHA  WORLD-HERALD  STATION 


32    •    November  3,  1958 


Broadcasting 


■Rpi  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  18        NOVEMBER  3,  1958 


CBS  RADIO  TRIES  A  DIFFERENT  TACK 

Network  trims  schedule,  will  pay  stations  in  programs  they  may  sell 


A  plan  to  ease  network  radio's  troubled 
economics  by  re-grouping  and  reducing  pro- 
gramming and  paying  affiliates  in  free  pro- 
grams instead  of  money  was  advanced  last 
week  by  CBS  Radio. 

The  network's  affiliates  were  given  the 
plan  as  their  fifth  annual  convention  opened 
Wednesday.  They  threshed  it  over  for  a 
day  and  a  night  and  approved  it  Thursday 
by  a  vote  of  86  to  9,  with  8  abstentions. 
The  plan  is  slated  to  become  effective  Jan. 
1,  subject  to  exceptions  for  any  conflicting 
contracts  that  cannot  be  revised  by  that 
time. 

The  majority  approval  in  the  New  York 
meeting  will  be  followed  by  distribution  of 
new  affiliation  contracts,  incorporating 
terms  of  the  plan,  for  the  signatures  of 
affiliates  individually.  The  network  has  an 
estimated  160  paid  affiliates.  The  voters 
did  not  include  CBS-owned  stations. 

Clearly  dictated  by  economics,  the  move 
pointed  up  once  again  radio  networking's 
severe  financial  plight  (also  see  page  34) — 


a  plight  that  was  viewed  in  another  way  by 
CBS  Inc.  vice  president  Richard  S.  Salant 
in  a  different  forum  last  week.  Addressing 
the  managers  of  CBS-owned  radio  stations, 
Mr.  Salant  suggested  that  "radio's  economics 
may  well  win  the  industry's  battle  for  re- 
tention of  the  present  limit  on  tv-network 
ownership  of  stations"  (see  page  88). 

CBS  Radio's  new  concept,  called  the 
"Program  Consolidation  Plan"  (PCP),  gives 
affiliates  approximately  8V2  hours  of  news- 
casts per  week  to  sell  to  local  or  spot  ad- 
vertisers. The  stations  will  pay  no  co-op  fee 
to  the  network  for  these  shows.  In  return 
the  stations  will  carry,  without  compensa- 
tion, programming  to  be  sold  by  the  net- 
work. This  includes  two-hour  morning  and 
afternoon  programming  blocks  and  a  VA- 
hour  evening  block,  Monday  through  Fri- 
day; three  hours  on  Sunday  evening,  some 
on-the-hour  newscasts,  and  nine  other  five- 
minute  newscasts  on  weekends.  Other  hour- 
ly newscasts  are  in  the  package  which  sta- 
tions sell. 


Along  with  four  hours  of  special  fea- 
tures, plus  coverage  of  major  national  and 
international  events  as  they  occur,  this  will 
represent  CBS  Radio's  basic  schedule.  The 
features  include  New  York  Philharmonic, 
Salt  Lake  City  Tabernacle  Choir,  Face 
the  Nation,  Capitol  Cloakroom,  Church 
of  the  Air  and  Unit  One. 

The  cutback  in  total  program  service 
from  the  network  was  estimated  to  be 
from  the  present  figure  of  approximately 
90  hours  a  week  to  about  50  a  week. 

CBS  Radio  officials  said  they  fully  ex- 
pected the  new  plan  to  get  the  network  into 
the  black  after  years  of  loss  operation  and 
to  enable  the  stations  to  more  than  recoup 
what  they  lose  in  way  of  compensation 
from  the  network.  Bookkeeping  will  be 
minimized  for  both  network  and  stations, 
officials  noted.  They  acknowledged  that 
some  personnel  reductions  would  be  made. 

Arthur  Hull  Hayes,  president  of  the  CBS 
Radio  Division,  told  the  affiliates: 

"This  plan  is  intended  to  strengthen  the 


I  1 

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F1H5  "fTTWfKm 

THE  CBS  PLAN.  Before  a  blown-up  program  schedule  board,  Pres- 
ident Arthur  Hull  Hayes  of  CBS  Radio  spells  out  details  of  new 
hope  for  getting  network  into  the  black.  Concept,  endorsed  later 
by  the  affiliates,  calls  for  "consolidation"  and  cutback  of  program- 
ming and  for  station  compensation  to  be  replaced  by  the  feeding 
of  free  newscasts  to  the  stations  for  sale  to  local  or  spot  advertisers. 
Programs  to  be  supplied  for  sale  by  the  affiliates  consist  of  about 
8V2   hours  of  news  including   1  1    newscasts  scheduled  on  the 


hour.  Programs  available  for  network  sale  and  to  be  carried  by  the 
stations  without  compensation  include  a  9:05-11:05  a.m.  block  of 
personality  programming;  two  hours  (12:30-2:30)  of  daytime 
serials;  IV4  hours  of  news  and  other  programming  at  night;  three 
hours  of  drama  and  music  on  Sunday  evenings  (5-8  p.m.)  and 
some  scheduled  newscasts  on  the  hour  and  nine  newscasts  on 
weekends.  The  network  also  will  deliver  four  hours  of  special  fea- 
tures and  news  as  it  occurs.  The  plan  is  to  start  Jan.  1. 


Broadcasting 


November  3,  1958    *    Page  33 


A  HISTORY  OF  READJUSTMENTS 


CBS  Radio's  new  move  to  beat  the 
economics  of  radio  networking  is  another 
link  in  a  chain  of  readjustments  forged 
by  all  radio  networks  over  the  past  seven 
and  one-half  years. 

Not  one  of  the  four  national  networks 
has  escaped  basic  change  since  CBS 
Radio  took  the  plunge  and  announced 
in  April  1951  that  it  would  cut  rates 
for  afternoon  and  evening  time  by  10 
to  15%. 

Not  one  of  the  four  is  making  money. 
Over  the  years  they  have  lost  millions. 
Two  of  them  barely  escaped  extinction. 

Further  rate  cuts,  reductions  and  then 
increases  in  station  compensation  rates, 
experimentation  in  programming  and  in 
operating  concepts — that's  the  story  of 
network  radio  since  1951. 

The  Mutual  Pattern  •  There  are  both 
similarities  and  differences  in  CBS  Ra- 
dio's new  plan  and  that  under  which 
Mutual  has  operated  since  June  1957. 
They  are  similar  in  that  basic  compen- 
sation to  the  affiliates  is  paid  in  pro- 
gramming, not  cash.  They  are  poles 
apart  in  that  CBS  Radio  is  cutting  back 
to  approximately  50  hours  of  program- 
ming a  week  while  Mutual  is  on  the  air 
17  hours  a  day. 

Mutual's  programming  format,  essen- 
tially news  and  music,  evolved  out  of  a 
series  of  changes  and  proposed  changes 
hammered  out  by  management  and  net- 
work affiliates  over  a  long  period.  At  one 
time  RKO  Teleradio,  before  selling  the 
network  to  the  Paul  Roberts  group  for 
approximately  $550,000,  considered  fold- 
ing it  [Lead  Story,  July  15,  1957]. 

Mutual  officials  report  success  for 
the  plan  to  pay  affiliates  in  programs 
instead  of  money.  Since  this  system  went 
into  effect,  they  say,  103  affiliates  have 
been  added  to  the  MBS  network.  These 
officials  do  not  speak  with  equal  fervor 


about  the  network's  advertising  income. 

The  owners  of  ABC  Radio  went 
through  an  agonizing  reappraisal  of  their 
own  earlier  this  year  before  shaking  off 
the  temptation  to  put  the  network  out  of 
business  [Lead  Story,  March  17].  In- 
stead, they  cut  programming  essentially 
to  newscasts,  Breakfast  Club,  religious 
and  public  service  shows  and  started  to 
build  back  from  there.  Currently  ABC 
Radio  programs  27  hours  a  week. 

Traditional  Deals  •  NBC  has  compen- 
sation arrangements  of  the  traditional 
type  with  its  affiliates.  So  does  ABC  Ra- 
dio, with  a  few  exceptions.  In  the  case 
of  ABC's  News  Around  the  World,  for 
example,  the  network  sells  the  first  five 
minutes  and  in  return  the  stations  are 
free  to  sell  the  rest.  Similarly,  ABC 
affiliates  get  no  payment  for  carrying 
the  first  half  of  the  Notre  Dame  foot- 
ball games  but  are  permitted  to  sell  the 
second  half  locally. 

NBC  Radio  currently  programs  69 V2 
hours  a  week  and  at  its  meeting  with 
affiliates  10  days  ago  announced  plans 
for  elaborate  new  programming  [Net- 
works, Oct.  27].  It  was  indicated,  how- 
ever, that  the  new  shows  would  preempt 
existing  programming  in  one  case  and, 
in  the  other,  be  inserted  into  Nightline 
and  the  weekend  Monitor,  at  least  at 
first.  Thus  there  was  no  indication  that 
the  number  of  program  hours  would  be 
increased  immediately. 

NBC  officials  told  their  affiliates  that 
in  October  48%  of  all  sponsored  time  on 
three  networks  (Mutual  figures  were  un- 
available) was  on  the  NBC  Radio  net- 
work. CBS  maintains,  however,  that 
these  figures  are  meaningless,  on  the 
theory  that  NBC  sells  six-  and  ten-second 
announcements  while  CBS  does  not  and 
that  such  diverse  computations  are  not 
comparable. 


SPECIAL  COMMITTEE  of  three  affiliates  worked  secretly  with  CBS  Radio  officials 
for  the  past  two  months  to  plan  the  new  network  operations.  Members  were  (1-r) 
Charles  Caley,  WMBD  Peoria,  who  is  also  chairman  of  the  board  of  the  CBS  Radio 
Affiliates  Assn.;  John  S.  Hayes,  WTOP  Washington,  vice  chairman  of  the  board, 
and  Lee  Wailes,  Storer  Broadcasting  Co.,  director-at-large.  These  three  plus  Worth 
Kramer,  WJR  Detroit,  also  a  director-at-large,  are  the  officers  of  the  CBS  Radio 
Affiliates  Assn.,  and  they  were  unanimously  re-elected  last  week  for  the  1958-59 
term  during  a  meeting  of  the  affiliates  association  board.  Other  members  of  the 
board  of  directors  of  the  association  are:  Joseph  K.  Close,  WKNE  Keene,  N.  H., 
District  1;  George  M.  Perkins,  WROW  Albany,  District  2;  Harold  P.  Danforth, 
WDBO  Orlando,  Fla.,  District  4;  Hoyt  B.  Wooten  WREC  Memphis,  District  5; 
Joseph  M.  Higgins,  WTHI  Terre  Haute,  District  6;  Frank  Fogarty,  WOW  Omaha. 
District  7;  J.  C.  Kellam,  KTBC  Austin,  Tex.,  District  8,  and  Westerman  Whillock, 
KNOI  Boise,  District  9.  Mr.  Hayes  represents  District  3. 


audience  values  and  the  financial  stability 
of  both  the  CBS  Radio  network  and  its 
affiliates,  without  whose  continuing  strength 
the  values  of  network  radio  to  the  people 
of  this  country  would  not  exist. 

"By  consolidating  our  schedule  we  are 
enabling  our  affiliates  to  program  local  pro- 
grams over  longer  periods  and  to  integrate 
their  programs  into  the  network  schedule, 
which  will  feature  not  only  news  in  depth 
as  in  the  past  but  a  continuing  schedule  of 
on-the-hour  reports  by  CBS  news  corre- 
spondents. But  the  audience  values  and  the 
financial  stability  of  our  affiliated  stations 
and  the  network  will  be  increased." 

The  affiliates  convention  on  Thursday 
adopted  a  resolution  approving  PCP  and 
commending  the  group  which  developed  it, 
and  the  board  of  directors  of  the  CBS 
Affiliates  Assn.  issued  this  statement: 

"The  board  feels  that  both  stations  and 
network  will  be  strengthened  through  im- 
plementation of  this  plan.  It  will  further 
stablize  program  structures  of  individual 
stations  and  the  network,  resulting  in  larger 
audiences  for  stations  and  advertisers  and 
a  greater  service  to  the  public,  particularly 
in  the  areas  of  national  and  international 
news.  It  will  also  permit  stations  to  pro- 
gram with  even  greater  effectiveness  with 
regard  to  special  home  area  situations  and 
unique  community  needs." 

Affiliates  for  the  most  part  had  no  inkling 
that  the  plan  was  coming  until  they  reached 
New  York  for  their  annual  session — this 
although  it  was  disclosed  later  that  a  com- 
mittee of  affiliates  and  network  officials  had 
been  working  on  it  for  two  months. 

No  Revolt  •  Generally,  reaction  was  fa- 
vorable from  the  first.  There  was  some  un- 
certainty, and  some  affiliates  expressed  reser- 
vations. But  at  no  time  was  there  any 
indication  that  a  revolt  against  the  plan 
would  develop.  With  relatively  few  excep- 
tions, even  those  who  felt  the  plan  would 
cost  them  money — and  there  was  quite  a 
number  of  these — said  they  would  go  along 
with  it.  Most  of  these  took  the  position  that 
the  proposal  was  going  to  be  adopted  any- 
way and  that  accordingly  they  had  no  al- 
ternative, except  to  leave  the  network. 

But  many  affiliates,  according  to  some 
of  this  group,  said  they  voted  "yes"  because 
they  had  the  impression  that  the  question 
really  was  whether  they  wanted  this  plan 
or,  alternatively,  wanted  to  see  the  network 
go  out  of  business. 

Others,  however,  quoted  President  Hayes 
as  telling  them  that  if  a  majority  rejected 
the  plan  the  network  would  "have  to  come 
up  with  something  else"  as  a  substitute. 

One  major  affiliate  is  known  to  have  said 
he  would  "consider"  disaffiliating — but  he 
also  indicated  that  it  would  be  a  difficult 
decision  to  make.  But  another  predicted 
that  with  the  newscasts  to  offer  to  local  and 
spot  advertisers  he  would  get  more  new 
business  in  two  or  three  weeks  than  he  gets 
in  compensation  from  the  network  in  a 
month. 

Among  the  majority  of  those  who  ob- 
jected to  the  concept,  the  big  question  was 
not  only  the  loss  of  compensation  but  the 
prospect  of  having  to  lay  out  more  money 
to  program  the  hours  vacated  by  the  net- 


Page  34    •    November  3,  1958 


Broadcasting 


work.  The  consensus  was  that  records  would 
be  the  principal  replacement. 

At  the  other  extreme,  those  favoring  the 
proposal  felt  that  the  new  schedule  would 
offer  all  the  network  service  they  needed. 

The  reaction  among  other  networks 
varied.  NBC  Radio,  which  had  just  com- 
pleted an  affiliates  meeting  at  which  its 
leaders  reported  gains  in  both  network  sales 
and  station  compensation  [Networks,  Oct. 
27],  had  no  official  immediate  comment. 

ABC  Radio  officials  thought  it  "interest- 
ing" and  also  "amazing,"  while  Mutual 
authorities — who  installed  the  "swap  time" 
system  in  lieu  of  station  compensation  more 
than  a  year  ago — felt  that  CBS  had  hit  upon 
a  successful  tactic  in  that  respect. 

In  the  station  representation  field,  where 
critics  have  consistently  accused  networks 
of  encroaching  on  the  spot  field  and  failing 
to  uphold  rate  structures,  the  first  reaction 
was  that  by  eliminating  station  compensa- 
tion CBS  Radio  had  got  into  position  to 
sell  time  at  whatever  rates  it  wanted.  Net- 
work officials  countered  with  a  denial  of  any 
intention  to  weaken  the  rate  structure. 

Although  the  details  are  not  firm  and 
therefore  are  subject  to  change,  the  division 
between  station  time  and  network  time  was 
tentatively  arranged  as  follows  (all  times 
are  Eastern  Standard  Time) : 

Station  time  —  World  News  Roundup 
(Mon.-Sun.,  8-8:15  a.m.)  and  World  To- 
night (Mon.-Sun.,  8-8:15  p.m.);  five-minute 
newscasts  at  9  a.m.,  12  noon,  1,  4,  5,  8  and 
10  p.m,  all  seven  days  a  week  except  4  and 
5  p.m.  when  Metropolitan  Opera  is  being 
broadcast  on  Saturdays;  6  and  9  p.m.  five- 
minute  newscasts  six  days  a  week. 

Network  time — 9:05  to  11:05  a.m.  Mon- 
day through  Friday;  12:30  to  2:30  p.m. 
(except  1-1:05  newscast)  Monday  through 
Friday;  five-minute  newscasts  at  3  p.m.  out- 
side its  programming  blocks;  6:45-8  p.m. 
Monday  through  Friday,  5  to  8  p.m.  Sun- 
day, and  nine  five-minute  newscasts  on 
weekends. 

Into  the  morning  block  CBS  Radio  tenta- 
tively plans  to  put  Arthur  Godfrey,  Peter 
Lind  Hayes  and  Mary  Healy,  Howard 
Miller  and  Art  Linkletter.  The  two-hour 
block  in  the  afternoon  will  consist  of  day- 
time serials  and  the  evening  block  is  ex- 
pected to  include  a  shortened  Lowell  Thomas 
newscast  at  6:45-6:55  followed  by  a  five- 
minute  sports  roundup,  plus  other  pro- 
gramming winding  up  with  the  Edward  R. 
Murrow  newscast  at  7:45-8  p.m.  On  Sun- 
days CBS  plans  to  install  drama  from  5  to 
7  p.m.  and  Mitch  Miller  from  7  to  8. 

For  sponsored  network  programs  carried 
outside  of  network  time,  officials  said,  the 
affiliates  will  be  paid  at  a  rate  yet  to  be 
worked  out.  The  Metropolitan  Opera  broad- 
casts were  cited  as  one  example  of  programs 
for  which  stations  will  get  compensation. 

30-Year  Affiliates  Honored 

KOIN  Portland,  Ore.,  and  WCCO  Min- 
neapolis were  honored  Thursday  (Oct.  30) 
for  their  30  years  of  affiliation  with  CBS 
Radio.  Trophies  and  citations  were  pre- 
sented by  CBS  Radio  President  Arthur  Hull 
Hayes  to  Harry  H.  Buckendahl,  KOIN 
general  manager,  and  Larry  Haeg,  WCCO 
general  manager,  at  the  closing  session  of 
the  affiliates'  convention  in  New  York. 


RISING  WHOLE,  FALLING  PART 

In  the  past  two  decades  total  radio  time  sales  (top  curve  in  chart  below)  have 
risen  steadily,  at  times  spectacularly,  except  for  a  dip  in  1954-55.  Network 
times  sales  (bottom  curve)  rose  steadily  too,  until  hit  by  the  television  era  in 
1949,  but  even  before  tv  they  had  begun  to  account  for  less  and  less  of  the 
total  time  sales  of  radio.  Top  curve  represents  total  net  time  sales  (local,  spot 
and  network)  after  frequency  and  promotional  discounts  but  before  deduction 
of  agency  and  rep  commissions.  Bottom  curve  represents  network  net  time 
sales.  All  figures  are  from  official  FCC  reports  except  those  for  1957  which 
are  Broadcasting  estimates. 

Millions 
of 

Dollars 


525 


1937  '38  '39  '40  '41   '42   '43  '44  '45  '46  '47  '48  '49  '50  '51   '52  '53  '54  '55  '56  '57 


Broadcasting 


November  3,  1958    •    Page  35 


ADVERTISERS  S  AGENCIES 


TELEVIEWERS' ARDOR  HIGH  AS  EVER 

•  C&W's  Cunningham  recants  'boredom'  forecast  of  '57 

•  Videotown  survey  to  show  tv  sways  independent  voter 


MR.  CUNNINGHAM 


Television  viewing  shows  no  signs  of 
"dropping  off." 

That  was  stated  by  John  P.  Cunningham, 
Cunningham  &  Walsh  president,  as  he  ad- 
dressed the  San  Francisco  Advertising  Club 
Wednesday  (Oct.  29)  [Closed  Circuit, 
Oct.  20]. 

Mr.  Cunningham 
said  his  statement 
was  based  on  the 
11th  annual  survey 
of  "Videotown," 
a  C&W  -  conducted 
study  of  tv  viewing 
habits.  The  survey 
is  slated  for  general 
release  next  week. 

Mr.  Cunningham 
said  Videotown  re- 
sults showed  the  to- 
tal viewing  time  per 
person  for  the  entire  week  at  22  hours  and 
7  minutes  (or  "about  20%  of  one's 
entire  waking  life.")  He  recalled  that  the 
survey  showed  a  drop  of  a  few  minutes 
per  day  for  the  past  two  years  "but  it's 
back  to  its  all-time  high  this  year." 

He  also  noted  that  housewives  are  "back 
to  radio — particularly  in  the  morning  .  .  . 
they  listen  ...  for  a  total  of  7  hours  and 
54  minutes  on  the  five  weekdays,  Monday 
to  Friday — a  striking  increase  of  60%  over 
1957."  In  the  morning,  he  said,  house- 
wives listen  to  radio  6  hours  and  44  minutes 
each  week,  while  in  tv,  women  watch  1 
hour  and  10  minutes.  Highest  point  of 
radio  listening  in  the  morning:  the  hours 
between  8-10  a.m.,  which,  he  said,  "is  im- 
portant news  to  advertisers  who  seek  the 
attention  of  housewives." 

Out  of  22  weekly  viewing  hours,  Mr. 
Cunningham  reported  17  to  be  evening 
hours,  or  nearly  80%  but,  he  continued, 
"Watching  tv  is  lowest  on  Sunday  mor- 
ning— and  one  can  literally  thank  the  Lord 
for  that!" 

Mr.  Cunningham,  who  a  year  ago  made 
tv  headlines  and  caused  heads  to  wag  along 
Madison  Avenue  by  underscoring  the  "bore- 
dom factor"  in  television,  took  another  look. 

One  result:  "Today  I  would  like  to  pub- 
licly eat  that  statement."  Mr.  Cunningham 
was  referring  to  a  prediction  he  made  at 
the  Assn.  of  National  Advertisers  meeting 
in  Atlantic  City,  scene  of  the  "boredom" 
speech,  that  he  was  "brash  enough"  to  de- 
clare anyone  buying  another  western,  "un- 
less it  is  a  marked  creative  departure  from 
the  pattern,  ought  to  turn  in  his  grey  flannel 
suit  and  go  to  the  eternal  showers." 

Mr.  Cunningham  at  that  time  also  had 
seen  quizzes  and  "singer  emcees"  going 
thataway — the  way  of  westerns.  On  these 
two  he  has  compiled  a  better  score. 

In  reporting  program  preferences  in 
greater  detail,  Mr.  Cunningham  gave  these 
results  of  surveying  viewer  tastes: 

Men  viewers  like  westerns  the  best — first 
choice  at  76%;  variety  is  next  with  41%, 


sports  third  with  30%.  Women  viewers  put 
variety  at  the  top  with  46%;  general  drama 
at  39%;  situation  comedy  at  36%  while 
westerns  trail  at  27%. 

Asked  their  dislikes,  quiz  programs  led 
with  both  men  and  women  while  10% 
of  the  men  and  33%  of  the  women  dis- 
liked westerns. 

Predicts  Mr.  Cunningham  this  year: 
westerns  must  still  bite  the  dust  eventually. 

Two  areas  explored  by  Cunningham  & 
Walsh  research  were  children  and  politics: 

Children — Parents  deplored  the  effect  on 
children  of  killing  and  gunfire;  some 
objected  to  bad  grammar  in  cartoons,  some 
felt  tv  kept  children  indoors,  others  were 
concerned  with  tv  exercising  power  over 
their  children's  credulity  and  their  playing 
habits. 

But,  Mr.  Cunningham  noted,  most  of 
this  negative  response  was  parents  letting 
off  steam  when  given  the  chance.  The 
agency's  appraisal  is  that  mothers  like  tv  to 
help  them  tend  the  children;  tv  viewing  is 
offered  as  a  reward  for  chores  or  studying 
done  and  sometimes  denied  as  a  discipline. 
Sponsors  are  blamed  for  not  giving  children 
more  education  via  tv  rather  than  the 
parents  themselves  "for  not  leading  their 
children  to  the  more  educational  programs 
of  which  there  are  many." 

Politics — C  &  W  finds  that  at  least  24% 
of  the  so-called  independent  vote  (the  in- 
dependent vote  represents  about  30%  of 
the  electorate)  "is  switchable  by  television." 

"An  amazing  new  power  has  been  thrust 
into  the  political  scene,"  Mr.  Cunningham 


asserted,  adding  that  he  has  directed  his 
research  staff  to  look  into  two  things  more 
deeply:  (1)  a  measure  of  the  reaction  of 
voters  to  candidates,  and  (2)  what  extent  tv 
influenced  the  vote  of  independent  voters 
who  saw  any  of  the  candidates  on  tv  dur- 
ing the  campaign. 

New  Chesebrough-Pond's  Lines 
Assigned  to  Thompson,  Compton 

Two  Chesebrough-Pond's  agencies  —  J. 
Walter  Thompson  and  Compton  Adv. — 
will  benefit  from  additional  billings  as  C-P 
last  week  assigned  its  newly-acquired  Prince 
Matchabelli  and  Simonetta  lines  of  perfumes 
and  fragrances  to  JWT  and  the  Seaforth 
line  of  men's  toiletries  to  Compton,  effective 
Jan.  1. 

The  agency  assignments  have  followed 
by  a  month  Chesebrough-Pond's  acquisi- 
tion of  the  cosmetics  line  of  Vick  Chemical 
Co.,  New  York  [Advertisers  &  Agencies, 
Sept.  29].  Before  C-P  bought  the  Vick  line. 
Morse  International  handled  the  accounts. 

JWT  also  is  the  agency  for  C-P's  Pond's 
product  line  and  Compton  has  handled  Val- 
creem  and  some  other  billing.  (McCann- 
Erickson  is  a  third  C-P  agency,  represent- 
ing Vaseline.)  The  newly-assigned  prod- 
ucts come  under  the  aegis  of  Prince  Matcha- 
belli Inc.,  a  wholly-owned  C-P  subsidiary. 

DDB  Opens  Chicago  Office 

Formation  of  a  Chicago  office,  its  third, 
has  been  announced  by  Doyle  Dane 
Bernbach  Inc.,  New  York  and  Los  Angeles. 
It  will  open  Nov.  3  and  will  be  headed  by 
Fred  Klein,  former  Toni  Co.  advertising 
executive  and  since  1956  a  vice  president 
and  account  supervisor  at  Earle  Ludgin  & 
Co.,  Chicago.  Office  will  be  located  at  20 
N.  Wacker  Dr.,  Chicago  6. 


OLOflCAST  I  N 


The  Next  1  0  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Nov.  3-7,  10-12  (2-2:30  p.m.)  Truth  or 
Consquences,  participating  sponsors. 
Nov.  3-7,  10-12  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 
Nov.  3,  10  (7:30-8  p.m.)  Tic  Tac  Dough, 
Procter  &  Gamble  through  Grey  Adv. 
Nov.  3,  10  (10-10:30  p.m.)  Arthur  Mur- 
ray Party,  P.  Lorillard  through  Lennen 
&  Newell. 

Nov.  4  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 

Nov.  5,  10  (8:30-9  p.m.)  The  Price  Is 
Right,  Lever  Bros,  through  J.  Walter 
Thompson  and  Speidel  through  Norman, 
Craig  &  Kummel. 


Nov.  5,  12  (9-9:30  p.m.)  Milton  Berle 
Starring  in  the  Kraft  Music  Hall,  Kraft 
Foods  Co.  through  J.  Walter  Thompson. 

Nov.  6  (9:30-10  p.m.)  Ford  Show,  Ford 
through  J.  Walter  Thompson. 

Nov.  6  (10:30-11  p.m.)  Masquerade  Par- 
ty, P.  Lorillard  through  Lennen  &  New- 
ell. 

Nov.  7  (8-9  p.m.)  Further  Adventures  of 
Ellery  Queen,  RCA  through  K&E. 

Nov.  8  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

Nov.  9  (7:30-8  p.m.)  Northwest  Passage, 
RCA  through  K&E. 

Nov.  9  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
Timex  through  Peck,  Greyhound  through 
Grey  and  DuPont  through  BBDO. 

Nov.  11  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA  through  K&E  and  Liggett  &  Myers 
through  McCann-Erickson. 


Page  36 


November  3,  1958 


Broadcasting 


EASY  AS  PIE! 


NCS  No.  3  proves  that  WHO-TV  has  the  TOP  CIRCU- 
LATION in  Central  Iowa.  ARB  proves  that  WHO-TV 
has  top  RATINGS. 

You  know  how  we  do  it,  of  course — WHO-TV  gives 
its  public  the  best  there  is  in  television. 

This  formula  works.  It  includes  all  well-known  NBC 
features,  plus  top  Iowa  celebrities,  plus  one  of  the  greatest 
film  libraries  ever  assembled.  Ask  PGW  about  our 
excellent  current  availabilities — about  "futures"  that  will 
be  coming  up  at  expiration  of  current  seasonal  campaigns. 

With  WHO-TV  you  can  win  Central  Iowa — easy  as  pie! 
NCS  No.  3  CIRCULATION 


DAYTIME 

NIGHTTIME 

WEEKLY 

DAILY 

WEEKLY 

DAILY 

WHO-TV 
STATION  "B" 

214,800 
197,100 

144,830 
1 29,430 

238,830 
218,850 

1 87,640 
179,370 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TVjfc 

IS  first! 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 


WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 


WHO-TV  is  part  of 
Central  Broadcasting  Company, 
which  also  owns  and  operates 
WHO  Radio,  Des  Moines 
WOC-TV,  Davenport 


WHO-TV 

Channel  13  •  Des  Moines 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 
Robert  H.  Harter,  Sales  Manager 


Peters,  Griffin,  Woodward,  Inc., 
National  Representatives 


Affiliate 


ROADCASTING 


November  3,  1958    •    Page  37 


ADVERTISERS  &  AGENCIES  continued 

COUNTDOWN  ON  ANTI-TV  BLAST? 

•  Researcher  claims  ratings  overestimate  audience 

•  He'll  submit  shocker  to  ANA  convention  next  week 


A  bombshell  is  being  wired  to  go  off  in 
television's  face  at  the  fall  meeting  of  the 
Assn.  of  National  Advertisers  next  week 
(Nov.  9-12). 

It's  a  study  conducted  by  researcher 
Myles  A.  Wallach,  who  says  he'll  demon- 
strate that  advertisers  don't  get  all  they 
think  they  do  when  they  sponsor  television 
shows. 

While  withholding  statistical  findings  for 
release  at  the  ANA  meeting  at  the  Home- 
stead, Hot  Springs,  Va.,  Mr.  Wallach  sum- 
marized in  generalities  for  Broadcasting 
some  of  the  conclusions  he  will  offer  the 
assembled  advertisers. 

The  study  was  made  in  Chicago,  Philadel- 
phia and  Los  Angeles  between  Oct.  5-16 
for  Ford  Motor  Co.,  Chrysler  Corp., 
Revlon  Inc.  and  Readers  Digest  Assn.  and 
employed  personal  coincidental  interviews 
while  these  sponsors'  programs  were  on  the 
air.  Programs  involved  were: 

Ford's  Ed  Sullivan  Show  for  Mercury 
(CBS-TV,  alternate  Sun.,  8-9  p.m.),  Wagon 
Train  (NBC-TV,  Wed.,  7:30-8:30  p.m.)  and 
The  Ford  Show  with  Tennessee  Ernie  Ford 
(NBC-TV,  Thurs.,  9:30-10  p.m.);  Chrysler's 
Lawrence  Welk  Show  for  Dodge  (ABC-TV, 
Sat.,  9-10  p.m.)  and  The  Plymouth  Show 
with  Lawrence  Welk  (ABC-TV,  Wed.,  7:30- 
8:30  p.m.);  Revlon's  The  $64,000  Question 
(CBS-TV,  alternate  Sun.,  10-10:30  p.m.) 
and  Garry  Moore  Show  (CBS-TV,  Tues., 
10-11  p.m.).  Reader's  Digest  Assn.,  no  long- 
er a  network  sponsor  since  dropping  its  series 
a  few  years  ago,  agreed  to  sample  homes 
tuned  to  these  seven  programs. 

Mr.  Wallach,  founder-president  of  M.  A. 
Wallach  Research  Inc.,  New  York,  is  ident- 
ified with  last  spring's  test  survey  in  Syracuse, 
N.  Y.,  of  "television  personal  interviews" 
(TPI)  which  employed  both  personal  and 
telephone  coincidental  techniques  [Lead 
Story,  March  31].  The  new  study  was  done 
by  Mr.  Wallach's  TPI  Inc. 

George  Abrams,  vice  president  and  adver- 
tising manager  of  Revlon  and  chairman  of 
the  ANA's  Radio-Tv  Committee,  provided 
some  of  the  financing  for  the  Syracuse  pilot 
study  last  spring.  At  that  time  Mr.  Abrams 
urged  adoption  of  the  TPI  technique  on  a 
wide  scale,  but  he  received  little  support 
from  other  advertisers  or  from  agencies  and 
networks. 

Here  are  some  of  Mr.  Wallach's  conclu- 
sions from  his  new  study. 

•  On  sets-in-use:  "There  is  a  major  dif- 
ference between  'set-in-use'  and  sets  actually 
being  viewed."  He  says  TPI  researchers 
found  in  one  out  of  four  homes  tuned  to  tv 
that  people  were  "engaged  in  additional  ac- 
tivities" while  watching  programs;  in  some 
homes,  TPI  researchers  found  the  set  on 
but  no  one  present  in  the  "tv  room."  Were 
one  to  project  this  conclusion  on  a  broad 
national  scale,  Mr.  Wallach  contends,  then 
advertisers  might  well  reconsider  the  valid- 
ity of  cost-per-thousand  figures  arrived  at 


through  present  "mechanical"  measure- 
ment methods.  For  "not  only  can  you  im- 
mediately eliminate  at  least  500,000  homes 
as  not  tuned  in  from  a  hypothetical  home 
count  of  10  million,"  he  says,  "but  you  can 
also  question  the  concentration  power  of  at 
least  2.4  million  more  homes." 

•  On  viewing  hours:  Where  "mechanical 
systems"  show  that  on  Saturday  night  "more 
people  are  watching  tv  than  on  any  other 
night,  our  study  showed  otherwise,"  Mr. 
Wallach  says.  The  "mechanical  system" 
shows  an  increase  in  viewing  of  from  28% 
(6-7  p.m.)  to  58%  (9-10  p.m.)  on  Saturday 
night;  TPI's  survey  showed  a  decline  of  from 
40%  (6-7  p.m.)  to  34%  (9-10  p.m.).  One 
sampling  (Sat.,  Oct.  11  at  9-10  p.m.)  con- 
sisted of  1,298  calls;  these  produced  477 
homes  "tuned  in,"  but  "in  6%  of  these  477 
homes  no  one  was  in  the  tv  room,"  Mr.  Wal- 
lach said. 

•  Where  the  set  was  on,  but  people  were 


otherwise  preoccupied,  what  were  they  do- 
ing? These  "additional  activities"  mainly  cov- 
ered reading,  Mr.  Wallach  claims.  Reading 
preference  ran  from  newspapers  to  books, 
with  magazines  second;  the  Digest — a  spon- 
sor of  the  survey — scored  well  among  maga- 
zines. Depending  on  the  day  of  the  sample,  a 
range  of  12-35%  of  those  found  reading 
were  reading  newspapers.  The  12%  was  found 
Sunday  night  when  people  had  an  entire  day 
in  which  to  conduct  their  "other  activities." 
Program  type  affected  reading  habits,  TPI 
found.  Shows  such  as  Question  (requiring 
a  high  degree  of  viewer  concentration)  cut 
"additional  activities";  variety  shows  of  the 
Sullivan-Welk  format  accounted  for  a  high- 
er degree  of  reading. 

•  On  sponsor  identification:  people  read 
or  sew  or  cook  "right  through  the  commer- 
cial," Mr.  Wallach  claims.  In  support  of  this 
conclusion  Mr.  Wallach  offered  isolated 
instances  of  viewer  confusion  over  the 
names  of  products  advertised  on  shows  they 
had  watched.  Reportedly,  he  will  document 
it  in  more  detail  before  the  ANA  next  week. 

Mr.  Wallach  explains  he  "in  no  way  seeks 
to  discredit  'mechanical  systems'  nor  do  we 
intend  to  compete  with  them  as  a  rival  rating 
service."  TPI,  he  says,  "merely  takes  over 
where  nose  counting  leaves  off."  He  adds, 
"However,  this  does  not  prevent  us  from 
pointing  up  the  fallacies  of  the  techniques." 


The  gadget  shown  above  enabled  TPI 
interviewers  to  complete  detailed,  per- 
sonal interviews  in  four  minutes  each, 
according  to  TPI's  president,  Myles  Wal- 
lach. It's  an  IBM  Port-A-Punch.  Re- 
searchers merely  punched  holes  in  pre- 
arranged IBM  cards  to  record  answers  to 
questions. 

Here  are  the  questions  which  TPI  in- 
terviewers asked — all  in  four  minutes: 
What  program  was  being  watched,  time 
of  program,  sex  and  age  of  respondent, 
channel  tuned  to,  program  identification, 
sponsor  indentification,  whether  program 
was  liked  or  disliked  and  to  what  degree, 
who  was  not  watching  program,  sex  and 
age  of  those  not  watching,  whether  lo- 
cated before  tv  set  or  elsewhere  in  home 
when  not  watching,  what  they  were  doing, 
type  of  reading  being  done,  income  level 


of  respondents,  who  was  not  at  home, 
sex  and  age  of  those  not  at  home. 

Additionally  respondents  were  asked 
what  make  car  they  owned  (punched 
holes  covered  all  domestic  makes  and 
some  foreign  brands),  what  make  car  they 
intended  to  buy,  what  shoe  polish  they 
used  (a  question  geared  to  Revlon's  Es- 
quire brand),  what  lipstick  they  used. 

For  the  survey  which  Mr.  Wallach  will 
describe  to  the  ANA,  40  interviewers 
worked  in  each  of  the  three  markets, 
Chicago,  Philadelphia  and  Los  Angeles. 
They  worked  pre-arranged  beats.  Mr. 
Wallach  claims  each  interviewer  covered 
about  six  homes  during  a  half-hour. 

There  was  an  average  sampling  of  720 
homes  in  all  three  cities  per  program. 
Of  7,779  "contacts"  (doorbells  rung) 
about  6,000  were  available  for  interviews. 


Page  38    •    November  3,  1958 


Broadcasting 


a  good 

quarter 
is  always 

in  season.., 


and  We've  had  three  great  Ones!  WRCA-TV  has  stacked  up  quarterly  records  one 
after  the  other  this  year.  The  third  quarter  was  the  sweetest!  WRCA-TV's  share  of  audience  was  up 
a  juicy  17%  over  last  year . . .  sales  up  a  mighty  26%.  It  has  been  the  biggest  third  quarter  and  the 
biggest  first  nine  months  in  the  station's  history!  Whatever  your  product,  don't  miss  the  record- 
breaking  harvest  of  the  last  quarter ...  on  the  NBC  leadership  station  in  America's  richest  market. 


SOURCE:  NSI,  JULY-SEPT.,  1958  VS.  1957 


WRCA-TV-4  NBC  IN  NEW  YORK  SOLD  BY  NBC  SPOT  SALES 


ADVERTISERS  &  AGENCIES  CONTINUED 


Nielsen  Nearly  Ready 
With  Instant  Ratings 

Instant  ratings  by  the  A.  C.  Nielsen  Co. 
may  be  offered  on  a  commercial  basis  by 
the  end  of  this  winter,  Nielsen  authorities 
reported  last  week. 

They  said  they  hoped  by  that  time  to 
have  completed  installation,  already  under 
way,  of  Instantaneous  Audimeter  equipment 
in  the  New  York  market.  They  expected  to 
have  IA  in  commercial  use  in  Chicago 
shortly  after  commercial  operation  is  begun 
in  New  York. 

Henry  Rahmel,  executive  vice  president 
and  broadcast  division  manager  of  the  Niel- 
sen company,  said 
that  "central  instan- 
taneous metering 
systems  for  several 
markets  have  been 
completed";  that 
"phone  lines  to  por- 
tions of  the  New 
York  sample  have 
been  installed"  and 
that  "completion  of 
the  New  York  sam- 
ple will  go  forward 
as  rapidly  as  the 
telephone  company  can  provide  the  addi- 
tional lines."  He  also  noted  that  Nielsen 
has  had  a  pilot  instantaneous  system  in 
operation  in  Chicago  since  the  summer  of 
1957. 

Mr.  Rahmel  continued: 

"Specifics  for  multi-city  operations  will 
be  announced  following  completion  of  dis- 
cussions with  clients  who  have  indicated 
interest  in  continuing,  fast  'popularity'  or 
'test'  ratings  to  supplement  national  Nielsen 
tv  audience  figures. 

"Instantaneous  Nielsen  ratings — both  for 
local  and  for  multiple-market  measurements 


— will  be  fully  integrated  with  present  NSI 
and  NTI  services.  Fast  ratings — as  well  as 
minute-by-minute  data — will  be  available  to 
Nielsen  clients  as  optional,  supplemental 
reports. 

"As  a  consequence  of  over  a  year  of 
operating  experience  with  the  latest  in- 
stantaneous Audimeter,  we  can  provide  these 
newest  Nielsen  services  with  complete  con- 
fidence in  the  accuracy  and  reliability  of 
day-to-day  home-by-home  measurements. 
Operating  costs  have  been  reduced  by  de- 
velopments that  permit  the  use  of  lowest- 
rate  phone  lines  and  simplified  equipment." 

Currently  the  only  instant  ratings  service 
in  use  is  American  Research  Bureau's 
Arbitron,  which  started  commercial  opera- 
tion in  New  York  a  few  months  ago. 
Nielsen  sources  said  among  the  differences 
between  Instantaneous  Audimeter  and 
Arbitron  are  that  the  former  links  each 
sample  home  directly  to  the  central  office 
whereas  Arbitron  links  homes  in  groups,  and 
that  IA  "queries"  the  sample  homes  by 
voltage  rather  than  by  tones  and  thus  can 
use  the  cheapest  lines  available. 

The  central  office  of  the  IA  New  York 
operation  will  be  the  Nielsen  headquarters 
at  575  Lexington  Ave. 


Si- 


A  LOOK  at  the  inner-works  of  IA 


MR.  RAHMEL 


SPONSORS:  ARE  THEY  MEDDLING  CENSORS? 


The  high  cost  of  television  may  be  the 
means  of  freeing  writers  and  producers  of 
the  bugaboo  of  "sponsor  censorship,"  Wal- 
ter Bunker,  vice  president  and  director  of 
Hollywood  radio-tv  for  Young  &  Rubicam, 
told  a  meeting  of  the  Academy  of  Tele- 
vision Arts  &  Sciences  Hollywood  chapter 
last  Monday  (Oct.  27). 

Speaking  at  a  panel  discussion  on  censor- 
ship, Mr.  Bunker  pointed  out  that  the  high 
cost  of  tv  has  created  a  trend  toward  mul- 
tiple sponsorship  of  programs  and  away 


BUSINESS  BRIEFLY 


WHO'S  BUYING  WHAT,  WHERE 


VENUS  ORBIT  •  Venus  Pen  &  Pencil 
Corp.  is  introducing  its  new  line  of  Venus 
Paradise  pre-sketched  coloring  sets  in  12 
markets  in  pre-Christmas  campaign.  Doyle 
Dane  Bernbach,  N.  Y.,  is  agency. 

TWO  VOTES  FOR  NBC-TV  •  Phillies 
Cigars,  Phila.,  and  American  Safety  Razor 
Co.,  N.  Y.,  are  co-sponsoring  NBC-TV  elec- 
tion coverage  on  Nov.  4,  from  9  p.m.  to 
conclusion,  1  a.m.  or  later.  Phillies  agency: 
Feigenbaum  &  Wermen,  Phila.;  American 
Safety  Razor's:  Kenyon  &  Eckhardt,  N.  Y. 

SARA  LEE  AT  POLLS  •  Kitchens  of  Sara 
Lee  (coffee,  chocolate,  cheese  cakes)  in  first 
network  television  buy,  has  signed  to  spon- 
sor Election  Night:  1958  on  ABC-TV  Nov. 
4,  10  p.m.  to  conclusion.  Cunningham  & 
Walsh,  N.  Y.,  is  agency. 

LIONEL  TIMETABLE  •  Lionel  Corp. 
(electric  trains),  N.  Y.,  in  a  pre-Christmas 
campaign,  will  initiate  spot  television  effort 
in  46  major  markets  Nov.  10  and  continu- 
ing five  weeks.  Agency:  Grey  Adv.,  N.  Y. 

BEER,  CIGARETTES  AT  PLAY  •  Pabst 
Page  40    •    November  3,  1958 


Brewing  Co.  and  American  Tobacco  Co. 
will  co-sponsor  play-by-play  radio  broadcasts 
of  all  baseball  games  played  by  Los  Angeles 
Dodgers  in  1959  as  they  did  in  1958,  with 
KMPC  Los  Angeles  and  special  Los  Angeles 
Dodgers  radio  network  covering  1 0  southern 
California  counties  carrying  all  broadcasts. 
Other  stations  have  not  been  announced. 
Vin  Scully  and  Jerry  Doggett  will  again 
handle  descriptions  of  Dodgers,  covering 
spring  exhibition  games  as  well  as  those  of 
regular  season.  Young  &  Rubicam,  L.  A.,  is 
agency  for  Pabst's  Eastside  beer  (to  be  ad- 
vertised on  baseball  broadcasts).  BBDO, 
N.  Y.,  handles  American  Tobacco  account. 

PRESSING  THAT  RADIO  SPOT  BUT- 
TON •  Shulton  Inc.,  Clifton,  N.  J.,  returns 
to  its  flexible  lineup  of  80  radio  stations  (48 
markets)  Dec.  1  for  concentrated  pre- Yule- 
tide  spot  campaign.  Through  Wesley  Assoc., 
toiletries  firm  maintains  year-long  availabil- 
ities, using  them  at  certain  periods  such  as 
Father's  Day,  Christmas,  etc.  Additionally, 
Shulton  will  use  its  time  on  ABC-TV's  "Day- 
break" programming  plus  participations  on 
CBS  Radio's  Arthur  Godfrey  Show. 


from  the  tradition  of  single  sponsorship. 
The  single  advertiser  is  closely  associated 
with  his  program  by  the  public,  the  agency 
executive  said,  and  if  viewers  don't  like  what 
they  see  they  may  transfer  that  dislike  to 
the  advertiser  by  refusing  to  buy  his 
product. 

"Television  is  going  through  a  state  of 
evolution,"  Mr.  Bunker  said,  "and  when  the 
time  comes  that  the  advertiser  is  one  of  a 
number  and  is  not  held  responsible  for  the 
program  content  and  his  sales  are  not  ad- 
versely affected  if  people  don't  like  it,  he'll 
stop  worrying  about  it." 

This  is  already  happening,  he  noted,  with 
series  like  Playhouse  90  where  the  commer- 
cials advertise  a  number  of  diverse  prod- 
ucts, presenting  dramatic  themes  that  would 
be  taboo  on  single-sponsored  programs.  "No 
advertiser  wants  to  be  a  censor,"  he  stated, 
"but  he  doesn't  want  to  be  blamed  for  an 
unpopular  viewpoint  expressed  on  his  pro- 
gram." 

Sharp  disagreement  with  Mr.  Bunker's 
views  was  expressed  by  Rod  Serling,  top  tv 
dramatic  writer.  "If  the  advertiser  chooses 
to  sponsor  drama  on  tv,  he's  dealing  with 
a  legitimate  art  form  and  he  has  no  right 
to  bastardize  it  for  commercial  purposes," 
Mr.  Serling  declared.  He  reported  on 
"The  Town  That  Turned  to  Dust,"  one  of 
his  dramas  which  was  presented  on  Play- 
house 90.  The  finale  was  vitiated,  he  said, 
by  the  elimination  of  a  suicide  "because 
one  of  the  sponsors  is  an  insurance  com- 
pany and  apparently  was  afraid  that  if  they 
saw  a  suicide  on  tv  the  viewers  would  all 
rush  to  leap  out  of  their  own  windows." 

Mr.  Serling  also  disagreed  with  the  state- 
ment of  Robert  Wood,  manager  of  con- 
tinuity acceptance  for  NBC,  Hollywood, 
that  a  network  continuity  editor  has  a  duty 

Broadcasting 


SOLD 
WCBS-TV 

New  York 


SOLD 
WJBK-TV 

Detroit 


SOLD 
WBZ-TV 

Boston 


SOLD 
KNXT 

Los  Angeles 


SOLD 
WTOL-TV 

Toledo 


SOLD 
KUTV 

Salt  Lake  Gity 


SOLD 
WBAL-TV 

Baltimore 


SOLD 
KIRO-TV 

Seattle 


SOLD 
WTCN-TV 

Minneapolis 


SOLD 
KUAM-TV 

Guam 


SOLD 
WTTV 

Indianapolis 


SOLD 
WCAU-TV 

Philadelphia 


KBET-TV 

Sacramento 


WFBM-TV 

Indianapolis 


SOLD 
KMOX-TV 

St.  Louis 


SOLD 
WOOD -TV 

Grand  Rapids 


SOLD 
KETV 

Omaha 


WITI-TV 

Milwaukee 


SOLD 
KPIX 

San  Francisco 


SOLD 
KHQ-TV 

Spokane 


SOLD 
WTOP-TV 

Washington,  D.  C. 


WJW-TV 

Cleveland 


*PRE  *48 


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ADVERTISERS  &  AGENCIES  continued 


to  a  client  to  keep  the  names  of  com- 
petitive products  off  of  his  program.  Such 
thinking  can  lead  to  ridiculous  results,  he 
argued,  stating  that  in  one  of  his  dramas 
the  line  "I'm  an  American"  was  changed 
to  "I'm  from  the  United  States"  because 
the  sponsor  was  a  tobacco  company  but  not 
the  American  Tobacco  Co. 

Supporting  Mr.  Serling,  Sheldon  Leonard, 
producer-director  for  Marterto  Productions, 
said  that  the  creative  people  of  television 
"must  stand  up  for  our  right  to  be  true  to 
our  own  standards.  The  networks  have  an 
obligation  to  help  us  tell  good  stories  in- 
stead of  seeing  that  no  one  gets  a  free 
case  of  whiskey  by  mentioning  Mother 
Grass's  noodle  soup." 

There's  too  much  fear  of  criticism,  Mr. 
Leonard  said.  "I  can't  overstate  the  power 
of  a  few  organized  bigots,  a  small  group 
making  a  big  noise,"  he  declared. 

Dorothy  L.  Brown,  continuity  acceptance 
editor  for  ABC  in  Hollywood,  told  writers 
that  she  and  her  colleagues  could  help  them 
if  they'd  take  their  scripts  in  before  showing 
them  to  the  sponsor  or  his  agency.  "A  con- 
tinuity acceptance  editor  is  like  a  traffic  cop," 
she  said.  "No  one  likes  him  and  no  one  pays 
much  attention  to  the  rules  until  he's  picked 
up  for  a  violation."  She  added  that  even  if 
the  sponsor  stops  exerting  censorship  au- 
thority, as  Mr.  Brinker  suggested,  the  net- 
work continuity  editors  will  still  be  on  the 
job  "to  protect  the  public  and  the  network 
and  to  uphold  the  [NAB  Television]  Code." 

W.  H.  Tankersley,  manager  of.  editing  for 
CBS,  Hollywood,  pointed  out  that  a  net- 
work is  made  up  of  a  group  of  stations  who 
can't  delegate  their  individual  responsibility 
for  the  programs  they  broadcast  and  yet 
are  unable  to  view  each  network  offering  in 
advance.  The  network  continuity  editor 
tries  to  interpret  the  industry  code  and  to 
regulate  programming  as  best  he  can  in  the 
interests  of  the  station,  as  well  as  the  ad- 
vertiser and  the  public,  he  said. 

A  bitter  attack  on  all  tv  broadcasters  was 
launched  by  Frank  Orme,  contributing 
editor,  Telefilm  Magazine,  who  charged 
them  with  putting  on  this  fall  "the  worst 
possible  type  of  crime  programs,  indoctri- 
nating our  children  with  the  philosophy  of 
violence.  Every  Saturday  there  are  over  100 
killings  on  tv  in  Los  Angeles,"  he  averred. 

True  Boardman,  producer-director  for 
John  Sutherland  Productions,  moderated  de- 
bate on  the  resolution  that  "censorship  as 
now  practiced  in  television  operates  for  the 
maximum  benefit  of  public  and  industry." 

Radio  Count  First  in  Two  Years 

The  radio  set  census  to  be  launched  next 
month  by  the  U.  S.  Census  Bureau  will  be 
the  first  major  survey  of  radio  sets  since 
March  1956 — not  the  first  in  four  years  as 
reported  by  Radio  Advertising  Bureau  and 
Advertising  Research  Foundation  in  an- 
nouncing plans  for  the  study  [Advertisers 
&  Agencies,  Oct.  20].  RAB  officials  noted 
last  week  that  it  is  the  first  "industry-sup- 
ported" census  of  radio  since  1954,  but  that 
in  March  1956  A.  C.  Nielsen  Co.  made  a 
radio  set  count  as  a  by-product  of  its  Niel- 
sen coverage  service  study  No.  II.  The 
upcoming  study  is  sponsored  by  RAB,  su- 
pervised by  ARF. 

Broadcasting 


EASTERN  AAAA  TAKES  CLOSE-UPS 
ON  TV  SINS,  NBC  RADIO  'VISION' 

•  Brady  lists  tv  faults;  Culligan  gives  am  presentation 

•  Vitriol  charts  agency  change;  two  media  teams  pick  tv 


MR.  BRADY 


Television  commercials  and  the  new 
"memory-vision"  concept  of  audio  sales- 
manship were  high  on  the  Radio-Tv  Work- 
shop agenda  at  the  1958  Eastern  Annual 
Conference  of  the  American  Assn.  of  Ad- 
vertising Agencies,  held  in  New  York  last 
Monday  and  Tuesday  (Oct.  27-28). 

The  radio-tv  session  was  one  of  eight 
workshops  which,  together  with  a  wind-up 
"Look-Ahead  Meeting,"  attracted  a  total 
cumulative  attendance  of  1,940  during  the 
two  days.  In  most  cases  three  workshops 
ran  simultaneously. 

Conducted  by  Arthur  Bellaire,  BBDO 
vice  president  in 
charge  of  radio-tv 
copy,  the  radio-tv 
workshop  heard  the 
"Seven  Deadly  Sins 
of  Television  Com- 
mercials" listed  by 
Barrett  Brady,  sen- 
ior vice  president  in 
charge  of  creative 
service  for  Kenyon 
&  Eckhardt.  He  said 
they  were  the  major 
"sins"  turned  up  in 
research  on  the  subject  and  listed  them  as 
follows: 

1.  "If  you  have  nothing  to  say,  sing  it." 

2.  "Talking  your  audience  to  death." 

3.  The  "neurotic"  commercial  (over-ex- 
cited, bewildered  and  bewildering,  etc.). 

4.  The  commercial  that  doesn't  "mind 
its  manners"  (too  aggressive,  in  bad  taste, 
etc.). 

5.  Silliness — losing  touch  with  reality. 

6.  Failure  to  demonstrate  (probably  the 
"unforgivable  sin"). 

7.  "Too  much  sugar  in  the  sugar  coat- 
ing" (too  much  of  "anything"  that  inter- 
feres with  the  selling) . 

In  a  major  presentation  on  his  new  mem- 
ory-vision concept,  Matthew  J.  Culligan, 
executive  vice  president  in  charge  of  the 
NBC  Radio  network,  suggested  that  prod- 
ucts and  services  of  a  "very  intimate  na- 
ture" ought  to  use  more  radio  in  order  to 
get  the  benefit  of  listener-identification  that 
can  be  achieved  through  the  use  of  sounds. 

He  described  such  products  as  those 
"which  relate  to  health  and  safety,  or 
beauty  and  even  the  security  and  welfare  of 
your  loved  ones." 

"In  such  cases,"  he  said,  "we  believe  the 
prospect  needs  to  identify  himself  or  herself 
with  the  results  of  the  use  of  such  products 
or  services  in  order  that  the  commercial  may 
do  its  most  efficient  work."  He  said  that 
through  the  use  of  appropriate  sounds,  radio 
can  "personalize"  products  for  the  listener. 

Mr.  Culligan  also  expanded  on  the  con- 
cept of  "engineered  circulation" — the  idea 
that  the  consumer  must  be  led  not  only  to 
buy  but  then  to  use  a  product.  "The  tidy 
row  of  unopened  packages  in  the  pantry,  or 


medicine  chest  or  refrigerator  is  a  block  to 
the  next  sale,"  he  pointed  out. 

Since  research  has  shown  that  most  pack- 
aged beer  sales  are  made  to  women  in  the 
daytime  but  that  most  of  the  beer  is  drunk 
by  men  and  women  between  4  and  8  p.m., 
he  asserted,  beer  advertisers  should  use  radio 
extensively  in  the  daytime  to  get  women  to 
buy,  and  then  switch  to  another  type  of 
commercial  later  in  the  day  to  make  both 
men  and  women  "thirsty." 

Mr.  Culligan  summarized  the  memory- 
vision  concept — of  which  "engineered  cir- 
culation" is  an  element — as  recognizing  the 
following:  "(1)  The  human  memory  is  the 
keystone  of  all  learning;  (2)  sound  con- 
tributes mightily  to  learning  as  the  first 
and  constant  source  of  new  memory  images; 
(3)  sound  plus  imagination  teach  us  about 
things  which  do  not  really  exist;  (4)  adver- 
tising which  aims  at  people  only  as  cus- 
tomers, not  as  users,  is  not  really  fulfilling 
its  total  responsibility." 

In  another  radio-tv  workshop  speech  Al- 
fred J.  Seaman,  executive  vice  president  and 
creative  director  of  Compton  Adv.,  said  an 
agency's  job  in  preparing  commercials  is  to 
"go  into  the  living  room  with  a  strong  sales 
message — but  deliver  it  in  a  welcome  way." 

He  said  that  when  the  agency  develops 
a  commercial  with  good  entertainment  value 
but  has  it  rejected  by  a  client  who  wants 
"hard-sell  wrapped  in  dullness,"  the  thing 
to  do  is  not  to  capitulate  but  rather  to  "syn- 
thesize" the  agency's  idea  with  the  client's. 

"If  you  look  for  the  synthesis — the  new 
idea  which  is  the  resultant  of  the  two  op- 
posing ideas — you  will,  in  most  cases,  have 
created  something  new  and  better,  and 
which  everybody  can  believe  in,"  he  as- 
serted. "Put  this  creative  approach  to  work 
and  we  will  have  better  television  commer- 
cials. And  you  will  have  a  bigger,  more 
creatively  satisfying  role  to  play." 

Thomas  E.  Naegele,  television  art  director 
for  J.  Walter  Thompson  Co.,  urged  "sim- 
plification of  intra  and  extra-agency  com- 
munications" in  his  speech. 

"In  revising  our  concept  of  the  'team'  to 
its  original  meaning — that  is,  the  smallest 
necessary  number  of  creative  people,  per- 
haps no  more  than  three — we  would  gradu- 
ally combine  the  functions  of  the  writer, 
the  video  designer  or  art  director,  and  the 
agency  producer,"  he  said.  "On  this  basis,  a 
talented  individual  can  coordinate  and  apply 
him  or  herself  with  abandon,  shoulder  full 
responsibility,  and  claim  some  credit  for  the 
results.  The  art  director's  hand  is  rarely 
evident  in  the  bulk  of  today's  commercials. 

"The  writer's  vision  is  sensed  but  not  seen, 
the  producer's  effort  is  difficult  to  evaluate. 
The  best  work  appears  to  be  done,  not  with- 
in the  agency,  but  in  the  filmhouse." 

A  media  plan  accentuating  television  was 
presented  by  the  second  team,  which  con- 
sisted of  Ann  Wright,  associate  media  direc- 

November  3,  1958    •    Page  45 


ADVERTISERS  &  AGENCIES  continued 


tor  of  the  J.  Walter  Thompson  Co.,  New 
York,'  and  Lewis  H.  Happ,  media  director 
of  Geyer  Adv.  Their  approach  placed  about 
76%  of  the  budget  in  television,  with  the 
emphasis  on  daytime  network  programs, 
supported  by  tv  spot  announcement  cam- 
paigns in  the  top  18  markets  of  the  coun- 
try. Television  was  supported  by  color  in- 
sertions in  general  weekly  and  women's 
magazines.  The  team  said  that  in  the  basic 
effort  network  tv  would  reach  a  television 
audience  that  is  "a  good  one"  for  the  prod- 
uct, whereas  the  spot  effort  would  be  con- 
centrated in  areas  where  the  network  pro- 
gramming was  light  and  in  regions  in  which 
extra  weight  should  be  placed  to  attain  mar- 
keting objectives. 

Mr.  Matthews  commented  at  the  end  of 
the  session  that  these  were  only  two  of  sev- 
eral that  could  be  utilized  and  pointed  out 


that  it  was  suggested  to  the  teams  that  one 
plan  emphasize  the  printed  media  and  the 
other  the  broadcast  media. 

A  question  was  asked  of  the  speakers 
why  radio  was  not  included  in  either  of  the 
plans.  Both  replied  that  they  had  con- 
sidered radio  but  ultimately  had  decided  to 
rely  on  other  media,  largely  because  of  the 
limitations  of  the  budget. 

Ultimately,  Mr.  Naegele  said,  "we  must 
reduce  the  trio  to  a  pair  and  finally  to  a 
single  individual.  ...  In  many  agencies  this 
concept  has  already  taken  root.  Most  pro- 
ducers were  writers  or  art  directors  at  one 
time,  which  means  they  can  readily  double 
for  one  or  both  of  the  other  corners  of  the 
triangle. 

".  .  .  With  the  creative  direction  and  re- 
sponsibility in  one  pair  of  hands,  I  believe 
production  schedules  will  shrink,  releasing 


additional  time  for  the  creative  WOrk." 

Ed  Graham  Jr.,  president  of  Goulding- 
Elliott-Graham  Productions  and  credited 
with  creation  of  the  Bert  and  Harry  Piel 
commercials  for  Piel's  beer,  derided  the  no- 
tion that  New  York  has  a  monopoly  on 
sophistication  in  a  talk  titled:  "Sure,  They'll 
Get  It  in  Dubuque — but  Will  They  in  New 
York?"  He  showed  a  number  of  tv  commer- 
cials prepared  for  use  outside  of  New  York, 
including  spots  for  Hamm's  beer,  Butter- 
Nut  coffee.  Western  airlines,  Speedway  gas, 
Snowdrift  and  Andersen  split  pea  soup. 

In  response  to  another  speaker  who 
seemed  to  question  whether  the  Bert  and 
Harry  commercials  really  sell,  Mr.  Graham 
said  that  during  the  first  27  months  that 
these  commercials  were  used — the  period 
during  which  he  was  associated  with  them 
and  therefore  had  access  to  sales  data — the 


PLAYBACK 


mmmmm 


:^:^::::^^::'::::':■:^x.^:;■;:::;: 


QUOTES  WORTH  REPEATING 


ft 

4. 


i 


ON  CARPING  &  INITIATIVE 

Arthur  C.  Schofield,  vice  president  for 
advertising  and  sales  promotion,  Storer 
Broadcasting  Co.,  handed  out  some  plain 
talk  to  Northwestern  Ohio  Newspaper 
Assn.  at  its  Oct.  24  meeting  in  Toledo, 
chiding  newspapers  for  criticizing  radio 
and  tv  and  reminding  them  that  "imagi- 
nation, not  criticism,  made  the  newspapers 
great."  His  talk  included  these  pointed 
observations: 

Pointing  the  finger  of  criticism  at  a 
competitive  medium  will  not  sell  an  inch 
of  advertising  space  for  newspapers.  Your 
newspaper  trade  associations  have  spent 
considerable  time  and  money  criticizing 
radio  and  television.  Too  much  crime, 
they  say,  yet  138  years  after  the  start  of 
regularly-published  newspapers  in  this 
country,  one  paper  itemized  a  list  of  ac- 
cidental deaths  (murders,  clothing  on  fire, 
drownings,  etc.)  printed  on  its  pages  the 
181  days  from  Jan.  1  through  June  30. 
They  totaled  over  900,  more  than  five  a 
day.  Other  papers  printed  the  report  and 
then  went  on  to  prove  to  their  readers 
they  had  printed  even  more  deaths. 

You  say  we  have  too  many  ads  [com- 
mercials] and  too  many  medical  ads,  yet 
a  distinguished  New  Yorker  said  a  few 
years  ago  there  were  more  drugs  on 
exhibit  in  the  columns  of  a  newspaper 
than  there  were  on  a  drug  store's 
shelves.  Even  worse,  the  drugs  were  on 
sale  at  the  newspaper  offices.  You  won't 
find  them  on  sale  at  a  broadcasting  sta- 
tion. 

The  advertising  in  the  newspapers 
reached  such  a  point  that  a  district  at- 
torney brought  suit  against  a  newspaper 
and  won  the  case,  the  paper  being  fined 
$30,000  because  of  its  obscene  ads.  At 
one  time  the  personals  and  classified  ad- 
vertising were  little  more  than  a  directory 
of  houses  of  ill-repute.  Now  broadcasters, 
like  newspapermen,  might  know  where 
these  are  situated — in  some  cases  they 


may  even  have  patronized  them — but  to 
my  knowledge  we  have  never  advertised 
them  over  the  air. 

If  you  think  newspapers  are  losing  to 
another  medium,  they  deserve  to  lose; 
if  you  think  another  medium  is  more  ag- 
gressive, it  deserves  the  attention.  The 
railroads  are  the  classic  example  of  finger- 
pointing.  They  sat  around  and  cried  so 
long  they  drowned  in  their  own  tears. 
But  did  they  try  to  improve  their  service 
or  accommodations? 

RESEARCH  CAN  STULTIFY 

Benedict  Gimbel  Jr.,  president-general 
manager  of  WIP  Philadelphia,  doesn't 
think  marketing  research  "is  worth  a 
damn,"  and  doesn't  believe  there's  "such 
a  thing  as  merchandising."  He  made  this 
observation  in  an  Oct.  28  address  to  U. 
of  Pennsylvania  Merchandising  Associ- 
ates, after  receiving  a  medal  for  out- 
standing contribution  to  merchandising 
and  research  in  Philadelphia.  Here  are 
excerpts  from  his  address: 

Six  months  ago  if  anyone  had  asked 
you  whether  you  thought  a  piece  of  hard- 
ened plastic  garden  hose  stapled  together 
in  the  form  of  a  loop  might  sell  a  few 
thousand  copies  you  might  have  snickered 
in  your  patronizing  teeth.  Now  you  know 
that  over  1 6  million  hula  hoops  have  been 
sold  in  the  U.  S.  in  the  past  six  months. 

Where  are  the  great  successes  of  re- 
search? A  gigantic  research  company  was 
hired  to  prove  a  point  you  could  see  in 
any  restaurant — more  women  than  men 
were  smoking  Marlboros.  The  tatooed 
man  campaign  was  born.  They  forgot  to 
research  one  thing:  what  kind  of  a  man 
gets  himself  tattooed.  A  recent  survey 
showed  the  tattooed  man  has  a  greater 
tendency  to  have  a  psychopathic  per- 
sonality. Now  just  suppose  Marlboros  had 
had  this  kind  of  research  done  before  they 
launched  the  campaign.  They  would  have 


abandoned  it  before  it  started  and  one  of 
the  great  advertising  jobs  of  the  century 
would  never  have  been  performed. 

Research  will  tell  RCA  that  people  will 
buy  color  tv  by  the  millions;  tell  Ford 
they  need  a  car  between  the  Mercury 
and  the  Ford;  say  "sorry"  to  Harry  Tru- 
man in  1948;  show  you  a  magazine  named 
Sports  Illustrated  could  never  make  it; 
prove  that  bumblebees  can't  really  fly.  I 
think  it  proves  that  people  without  imagi- 
nation are  substituting  research  for  ideas, 
statistics  for  the  ability  to  sell. 

PURLIC  ENEMY 

Editorial  in  the  Winston-Salem  (N.C.) 
Journal  Oct.  15: 

The  fire  commissioner  in  New  York 
City  reported  recently  that  kitchen  fires 
had  increased  90%.  Most  of  them,  he 
said,  occur  between  5  p.m.  and  7  p.m., 
which  led  an  analytical  reporter  to  con- 
clude that  too  many  housewives  were 
leaving  their  supper  unwatched  while 
they  watched  television.  .  .  . 

It's  a  conclusion  indicative  of  the  in- 
clination these  days  to  blame  television 
for  anything  that  goes  wrong — from  ju- 
venile delinquency  on  down  to  lack  of 
attendance  at  baseball  games.  Television 
isn't  lily  white,  goodness  knows.  It's  tam- 
pered with  more  than  one  good  intention 
and  habit.  But  it  can't  be  responsible  for 
all  that's  bad. 

In  every  generation  there  has  to  be 
some  scapegoat  to  salve  the  people's 
conscience  for  their  sins  of  omission 
and  commission.  The  waywardness  of 
youth,  for  example,  has  in  times  past 
been  attributed  to  corruption  in  the  king's 
court,  the  bad  example  of  aristocracy, 
prohibition  and  the  Bunny  Hop,  unem- 
ployment and,  more  recently,  rock  'n' 
roll. 

Now  it's  television  which  is  the  whip- 
ping boy.  And,  one  must  admit,  it's 
about  the  handiest  one  yet. 


wmmmm. 


mmmmmmmmmmmm-Mm 


Page  46    •    November  3,  1958 


Broadcasting 


company  "set  sales  records"  nationwide. 

Herbert  A.  Vitriol,  Sullivan,  Stauffer,  Col- 
well  &  Bayles  vice  president,  one  of  four 
speakers  at  the  account  management  work- 
shop, warned  there  were  more  experienced 
account  executives  looking  for  positions  to- 
day "than  ever  before  in  the  agency  busi- 
ness." Yet,  he  observed,  there  are  more  ac- 
count jobs  open.  The  reason  for  this  situa- 
tion, he  implied,  was  a  thinning  in  the  ranks 
of  those  who  would  be  qualified  because  of 
radical  changes  in  marketing  over  the  past 
10  years. 

Mr.  Vitriol  outlined  the  areas  in  which  an 
account  executive  must  "shine,"  explaining 
how  in  his  opinion  the  account  man  can  fit 
into  them.  The  theme  of  this  was  the  need 
for  the  account  executive  to  know  his 
client's  field  totally,  realizing  the  profit  mo- 
tive of  the  client  and  being  able  to  function 
as  an  overall  coordinator  of  several  agency 
services  functioning  for  the  client's  benefit. 

In  projecting  his  thinking  ahead,  Mr. 
Vitriol  predicted  that  over  the  next  10  years 
the  following  developments  are  likely: 

•  The  entire  retailing  picture  will  change. 
The  discount  house,  supermarket  and  other 
chain  may  blend  into  a  form  of  a  "general 
store"  of  the  future. 

•  As  business  mergers  continue,  a  new 
type  of  thinking  will  have  to  emerge  to 
either  control  or  "compete  with"  the  trend 
to  consolidation.  He  noted  that  the  R.  J. 
Reynolds  Tobacco-Warner  Lambert  pro- 
jected merger,  regardless  of  other  considera- 
tions, meant  that  there  would  be  single  con- 
trol over  an  advertising  budget  of  some  $50 
millions. 

•  There  will  be  a  big  change  in  con- 
sumers in  numbers  alone  with  over  200 
million  people.  He  touched  on  youngsters 
being  "sensitized  toward  advertising,"  par- 
ticularly because  of  television;  how  "mar- 
kets" are  merging  as  suburban  and  ex- 
urban  areas  expand  ("We  now  think  in  met- 
ropolitan areas,"  he  said,  "but  in  10  years 
from  now  many  of  these  areas  will  fuse."). 

In  speaking  of  big  business  in  advertising, 
Vitriol  asserted  that  an  agency  billing  $5- 
20  million  a  year  "must  merge  just  to  stay 
alive"  and  that  account  men  must  be  on 
guard  against  what  he  labeled  as  "efficient 
mediocrity,"  a  symptom  of  bigness  in  ad- 
vertising. 

Other  speakers,  all  of  whom  dealt  with 
the  account  executive  and  his  responsibili- 
ties and  functions  in  the  agency  field,  in- 
cluded Robert  Bragernick,  vice  president 
in  charge  of  marketing,  Seagram-Distillers 
Co.;  Anderson  F.  Hewitt,  senior  vice  pres- 
ident, Kenyon  &  Eckhardt,  and  Bryan 
Houston,  chairman  of  the  board,  Bryan 
Houston  Inc. 

Mr.  Bragernick,  as  did  the  other  speak- 
ers, emphasized  the  need  for  better  "com- 
munications" between  the  advertiser  and 
the  agency,  noting  that  the  person  best 
located  to  achieve  this  was  the  account  ex- 
ecutive. Each  had  a  plethora  of  "rules"  for 
the  idealized  account  man,  stressing  mutual 
trust  and  understanding. 

The  media  buying  workshop  was  de- 
voted to  media  strategy  for  a  new,  myth- 
ical product.  It  consisted  of  a  discussion  by 
two  teams,  comprised  of  two  media  special- 
ists each,  on  the  use  of  media  to  introduce 

Broadcasting 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  125,766,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Oct.  17-Oct.  23.  This  is  how  they  spent  their  time: 

72.6%    (91,306,000)  spent  1,855.7  million  hours    watching  television 

56.3%    (70,806,000)  spent    991.4  million  hours    listening  to  radio 

83.4%  (105,140,000)  spent    441.4  million  hours    reading  newspapers 

36.2%    (45,527,000)  spent    200.9  million  hours    reading  magazines 

26.5%  (33,328,000)  spent    412.7  million  hours      .  watching  MOVIES  ON  TV 

21.6%    (27,217,000)  spent    112.5  million  hours    attending  movees* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an  average 
daily  basis. 

•  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  ot  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Oct.  1,  Sindlinger  data  shows:  (1)  111,385,000 
people  over  12  years  of  age  have  access  to  tv  (88.6%  of  the  people  in  that  age 
group);  (2)  43,132,000  households  with  tv;  (3)  47,491,000  tv  sets  in  use  in  U.  S. 


a  new  soluble  food  beverage  and  to  sus- 
tain a  national  campaign.  William  E. 
Matthews,  vice  president,  media  relations 
department,  Young  &  Rubicam,  New  York, 
presided  at  the  session. 

The  first  team,  consisting  of  Julia  B. 
Brown,  vice  president  and  associate  media 
director,  Compton  Adv.,  New  York,  and 
Gerald  T.  Arthur,  vice  president  and  man- 
ager of  the  media  department,  Fuller  & 
Smith  &  Ross  Inc.,  New  York,  elected  to 
emphasize  print  media  for  the  set  budget 
of  $4  million  a  year.  The  team  reasoned 
that  since  the  chief  purchaser  of  the  prod- 
uct would  be  housewives,  women's  maga- 
zines would  be  the  primary  print  purchase, 
supplemented  by  weekly  magazines  and 
comic  supplements,  all  in  four-color.  Other 
media  were  considered  by  the  team  but 
rejected — television  because  of  its  "high 
cost." 

Mogul  Speaks  for  Flexibility 

In  Mode  of  Agency  Compensation 

A  proposal  that  agency  compensation  be 
tailored  to  suit  specific  client  needs  was 
made  Thursday  night  (Oct.  30)  by  the  head 

winiiiinilli'Hilli  II   in       °f  an   agency  that 

has  adopted  a  varia- 
tion of  compensation 
methods  for  its  cli- 
ents. 

Addressing  the 
greater  New  York 
chapter    of  Alpha 
u&  ;  "**  /         Delta    Sigma,  na- 

WBSk  ^»HF:B  H  advertising  fraterni- 
ShHL     wt  I   I     ty,  Emil  Mogul  con- 

\,^Ji„,  fessed  "We  have  fre- 

MR.  MOGUt  .      .       j  . 

quently  found  that 

15%  gross,  even  on  million  dollar  budgets, 
is  just  not  enough  to  cover  costs  and  to 
yield  a  reasonable  profit."  He  said  it  was 
"no  longer  heretical  or  unethical  to  con- 
sider other  means  of  compensation"  and 


suggested  agencies  ought  to  determine  their 
total  compensation  and  billing  formulae 
"on  the  basis  of  the  work  and  the  services 
that  the  individual  account  requires." 

The  Mogul  agency,  the  speaker  contin- 
ued, has  adopted  five  different  billing  tech- 
niques. These  include  the  traditional  15% 
plus  "supplementary  fees  for  special  work" 
and  the  15%  on  commissionable  billing  plus 
17.65%  on  non-commissionable  advertis- 
ing based  on  man-hours,  indirect  overhead 
and  reasonable  profit.  These  two  are  applied 
to  most  of  the  large  Mogul  accounts,  in- 
cluding Revlon  Inc.  and  Park  &  Tilford 
(Tintex  dyes).  Mogul  also  gets  compensation 
by  means  of  straight  fees,  a  system  working 
for  five  or  six  clients  including  Barricini 
Candy  Shops,  Adam  Hat  Mfrs.  and  Field  & 
Flint  (Foot-Joy  shoes).  For  two  "small  ac- 
counts" the  agency  would  not  identify, 
Mogul  works  on  percentage  of  sales  plus 
15%  commission. 

Its  most  widely-known  variation  of  com- 
pensation techniques  has  worked  happily 
for  Rayco  Mfg.  Co.  This  "percentage-of- 
sales"  arrangement  has  benefited  both  cli- 
ent and  agency,  Mr.  Mogul  declared.  Ray- 
co's  1958  sales  are  up  approximately  $1.5 
million  over  1957 — "an  increase  which  was 
accomplished  with  $100,000  less  in  adver- 
tising expenditure,"  the  advertising  execu- 
tive noted.  "But  instead  of  being  penalized 
for  having  done  a  good  job  and  reduced 
the  advertising/sales  ratio,"  he  concluded, 
"We  have  benefited  because  our  income  is 
based  on  sales  results  instead  of  on  how 
much  or  how  little  we  spend  to  achieve 
them." 

Radio  Campaign  for  Scotkins 

Scott  Paper  Co.  (Scotkins  paper  napkins), 
Chester,  Pa.,  is  putting  more  than  $120,000 
in  radio  spots  in  the  six  shopping  days 
before  Thanksgiving  (Nov.  27).  Nearly  500 
outlets  in  250  large  markets  will  carry  10- 
20-  and  30-second  announcements  prepared 
by  Scott  agency,  J.  Walter  Thompson  Co. 

November  3,  1958    •    Page  47 


ADVERTISERS  &  AGENCIES  continued 


$165  Million  Media  Donations 
Reported  by  Advertising  Council 

,  Media-advertiser  contributions  to  Adver- 
tising Council  campaigns  amounted  to  $165 
million  in  the  16  months  ending  June  30, 
:1958,  setting  a  peacetime  record,  the  coun- 
cil's annual  report  said  last  week.  Also 
during  the  week  the  council  board,  meet- 
ing in  Chicago,  approved  a  two-year  exten- 
sion of  such  major  projects  as  Aid  to 
Higher  Education,  Mental  Health  and  Re- 
ligious Overseas  Aid. 

The  1957  year-end  total  from  sponsored 
radio  network  time  alone  was  more  than 
two  billion  radio  home  impressions,  donated 
to  18  major  public  service  campaigns  and 
52  other  causes.  Circulation  contributed  by 
television  network  advertisers  in  1957 
jumped  50%  over  the  previous  year's  total, 
from  10  billion  television  home  impressions 
io  over  15  billion.  Figures  in  the  report  are 
based  on  ratings  provided  free  to  the  council 
py  A.  C.  Nielsen  Co.  Because  of  a  change 
\n  the  council's  fiscal  year,  the  new  report 
bovers  16  months. 

:  All  advertising  in  the  public  service  cam- 
paigns was  created  on  a  volunteer  basis  by 
18  different  agencies.  At  the  same  time.  19 
corporate  executives  contributed  their  time 
and  services  as  volunteer  coordinators  of 
the  council's  public  service,  projects. 

In  Chicago,  the  council  board  heard  rec- 
ommendations of  the  campaign's  review 
committee,  headed  by. Leo  Burnett,  board 
chairman  of  Leo  Burnett  Co.  These  will  be 
submitted  to  the  council's  public  policy 
committee  for  approval. 

One  council  campaign — for  the  American 
Committee  to  Improve  Our  Neighborhoods 
(ACTION) — will  be  dropped  at  the  end 
of  its  current  run  Jan.  1,  I960.  The  polio 
vaccine  drive  will  be  conducted  on  a  more 
hmited  basis  and  the  armed  forces  man- 
power campaign  will  be  suspended,  having 
served  its  purpose. 

The  Advertising  Council's  board  of  di- 
rectors, holding  an  open  meeting  at  Chi- 
cago's Sheraton-Blackstone  Hotel  Oct.  23, 
also  heard  a  report  on  the  current  "Give, 
Register  &  Vote"  campaign  in  air  and  print 
media,  described  as  highly  productive  "in 
a  remarkably  short  time."  Over  100  million 
home  impressions  for  radio,  together  with 
75,000  local  station  messages  and  350  mil- 
lion home  impressions  on  sponsored  net- 
work shows  in  television,  were  reported  to 
the  board. 

Roberts  Due-Bill  Enterprise 

Now  51%  Owned  by  Sheraton  Firm 

The  Sheraton  Corp.  of  America,  New 
York,  has  acquired  a  51%  interest  in  World 
Travelers  Club  Inc.,  New  York,  a  "use  cer- 
tificate" (due  bill)  advertising  organization 
starting  in  radio  and  television  with  plans  to 
expand  later  in  print  media. 

Robin  Moore,  vice  president  of  Sheraton, 
and  Paul  Roberts,  president  of  WTC  and 
former  president  of  MBS,  confirmed  last 
week  that  the  transaction  had  been  com- 
pleted several  weeks  ago.  They  declined  to 
specify  the  amount  of  money  Sheraton  has 
invested  in  WTC. 

Sheraton  Corp.  of -America  owns  49  ho- 

Page  48    •    November  3,  1958 


tels  located  in  cities  throughout  the  country. 

Mr.  Roberts  organized  WTC  in  August 
and  to  date,  he  said,  has  completed  more 
than  $5  million  in  business  [Professional 
Services,  Sept.  15].  The  WTC  plan  op- 
erates through  two  "pools,"  one  of  time  and 
space  outlets,  the  other  of  suppliers  of  goods 
and  services. 

To  date,  Mr.  Roberts  said,  more  than  700 
radio  stations  and  108  tv  outlets  have  been 
enrolled  as  members.  He  said  the  company 
initially  has  concentrated  on  radio-tv  sta- 
tions but  this  week  will  begin  a  drive  to  en- 
list publications.  The  cost  of  operating 
WTC,  Mr.  Roberts  said,  will  be  borne  by  the 
various  media,  who  will  pay  the  company  a 
15%  commission. 

To  facilitate  its  operation.  WTC  is  issuing 
a  monthly  bulletin  to  its  media  members, 
listing  merchandise  and  services  available  to 
them.  The  first  64-page  bulletin  will  be  dis- 
tributed to  members  this  week. 

Mr.  Roberts  reported  the  staff  has  grown 
in  the  past  month  from  15  to  31  and  the 
company  shortly  will  move  into  an  entire 
floor  at  655  Madison  Ave.,  New  York. 

Mr.  Roberts  acknowledged  that  many  of 
the  advertiser  members  are  reluctant  to  pub- 
licize their  association  with  WTC  but  it  is 
known  that  many  leading  transportation 
companies,  restaurants,  resorts  and  diverse 
businesses  are  members.  On  the  list  are 
Sheraton  Cole  Steel  Equipment  Co.,  U.  S. 
Pharmacal  Co.  (Soothene  and  Baby  Sweet), 
U.  S.  Rubber  Corp.  (Keds  sneakers). 
Michael  C.  Fina  Co.  (jewelry),  KLM  Royal 
Dutch  Airlines,  Cherrill  Furniture  Corp. 
and  U.  S.  Pool  Corp. 

U.  S.  Pool — manufacturer  of  the  Ger- 
trude Ederle  Dive  'N  Swim  prefabricated 
vinyl  and  fiberglas  pool — announced  last 
week  it  would  shortly  "kick  off  a  million 
dollar  ad  campaign,"  50%  of  its  allocations 
being  "spent"  in  tv.  However,  later  in  the 
week  the  firm's  founder  and  president.  28- 
year-old  Jerome  Y.  Rudolph,  admitted  he 
"hopes"  to  place  tv  and  radio  advertising 
through  Paul  Roberts'  due  bill  system  in  over 
100  markets  "by  next  May,"  and  estimates 
the  "end  card  rate  worth"  of  this  time  will 
come  to  about  $500,000.  But  U.  S.  Pool  is 


Benton  &  Bowles,  a  yearly  contender  for 
top  billing  honors  among  radio-tv  agencies, 
has  prepared  figures  which  show  cost  of 
television  programs  on  a  continued  upward 
climb. 

The  agency  is  estimating  that  an  average 
half-hour  nighttime  program  on  network  tv 
will  cost  $92,000  in  1959.  This  includes 
both  time  and  talent  and  compares  to  $87,- 
700  in  1958,  $77,600  in  1957  and  $67,400 
in  1956. 

B&B  notes  that  much  of  the  data  pre- 
sented is  estimated  and  "some  subject  to 
change"  but  nonetheless  are  provided  "as 
a  helpful  rough  guide  and  should  be  checked 
against  latest  information." 

Benton  &  Bowles  gives  the  agency  and 
Nielsen  Television  Index  as  the  sources  for 
the  cost  information. 


paying  print  media  to  take  its  advertising. 

So  far  U.  S.  Pool  is  committed  to  give 
the  Roberts  organizations  enough  swimming 
pools  to  cover  $50,000  worth  of  tv  time  in 
15  of  the  nation's  top  30  markets,  most 
of  these  in  the  East  and  Midwest.  It  is 
aiming  for  the  Christmas  market.  Mr.  Ru- 
dolph explained  his  arrangement  with  World 
Travelers  is  being  handled  direct  and  does 
not  involve  his  advertising  agency,  Hyman 
Levy  Adv.,  Newark.  U.  S.  Pool  currently 
is  underwriting  (through  a  franchised  dis- 
tributor in  Dallas)  a  paid  cash  tv  spot 
"test  campaign"  on  seven  Texas  stations 
which  is  geared  to  the  retail  level. 

U.  S.  Pool  said  it  will  take  paid  space 
in  such  publications  as  Wall  Street  Journal, 
New  Yorker,  American  Home,  Parents 
Magazine  and  trade  journals  such  as  Swim- 
ming Pool  Age  and  American  Builder. 

Manchee  Leaving  BBDO  Post; 
Ratner  Quits  Benton  &  Bowles 

Two  top-notch  agency  executives — Fred 
B.  Manchee.  executive  vice  president  and 
treasurer  of  BBDO,  and  Victor  M.  Ratner, 
Benton  &  Bowles  vice  president — were  in 
the  process  of  leaving  their  posts  last  week. 

Mr.  Manchee  resigns  his  BBDO  post  at 
the  end  of  the  year  to  devote  more  of  his 
time  to  a  book  he  is  writing  that  will 
"answer  critics  of  advertising."  He  will  con- 
tinue, however,  his  32-year  association  with 
the  agency. 

Mr.  Ratner,  also  a  veteran  of  the  adver- 
tising field,  was  to  leave  B  &  B  on  Saturday 
(Nov.  1).  He  was  said  to  be  considering 
several  offers.  Before  he  joined  Benton  & 
Bowles  about  18  months  ago,  Mr.  Ratner 
was  a  vice  president  at  McCann-Erickson. 

Purex  Purchases  Puhl  Products 

Purex  Corp.  Ltd.  of  California  (cleaning 
products),  has  acquired  John  Puhl  Prod- 
ucts Co.  (Little  Bo-Peep  household  am- 
monia), Chicago,  it  has  been  announced  by 
Alan  C.  Stoneman  and  J.  Mark  Herbert, 
presidents  of  Purex  and  Sterling  Drug  Inc. 
(parent  of  Puhl),  respectively.  Stanley  H. 
Kord,  president  of  Puhl  Div.,  takes  on  added 
duties  as  vice  president  of  Purex  Corp. 


At  the  same  time,  Benton  &  Bowles  pegs 
the  cost  per  thousand  per  commercial 
minute  (based  again  on  time  and  talent  and 
not  including  volume  discounts)  in  a  half- 
hour  evening  program  at  $3.60.  (Total  cost 
of  half  hour  estimated  at  $87,700)  and  in 
an  hour  evening  program  at  $3.23  (total 
cost  of  full  hour  estimated  at  $163,500). 
The  latter  figure  does  not  include  tv  spec- 
taculars. 

In  the  daytime,  B&B  picks  the  15-minute 
segment  costing  $1.90. 

In  a  further  general  breakdown,  the 
agency,  using  the  gross  hour  rate  as  a  base, 
calculates  10  minutes  of  commercial  time 
to  be  a  third  of  the  rate;  a  15-minute  seg- 
ment at  40%;  a  half -hour  at  60%,  and 
three-quarters  of  an  hour  at  80%. 

Broadcasting 


B&B:  NETWORK  TV  TAB  TO  GROW 


wherever  they  be 
it's 


IN  N.  Y.  C.  and  VICINITY 

over  two  million  Italians  agree 


When  you're  casting  for  new  business,  the  Italian- 
speaking  community  of  greater  Metropolitan  New 
York  is  very  well  worth  your  lure.  In  the  17  county- 
New  York  area  it  represents  over  2,100,000  prosper- 
ous people— twice  the  size  of  Baltimore  and  Wash- 
ington combined. 

The  WOV  "Italian  City"  is  big  business.  Equally 
important— it's  getting  bigger  every  day.  Its  new 
immigration  alone  since  1948  (118,330)  is  over  twice 
the  entire  population  of  Orlando,  Florida. 


You  just  cannot  attain  all  of  the  greater  New  York's 
potential— unless  you  cover  the  Italian  market.  And 
you  just  can't  cover  the  Italian  market  without  the 
radio  voice  of  WOV. 


WOV, 


NEW  YORK  -ROME 


Representatives:  John  E.  Pearson  Co. 


Broadcasting 


November  3.  1958    •    Page  49 


WHLI 

THE  VOICE  OF  LONG  ISLAND 


POWERFUL 
WATTS 

reaching  5,500,000  people  .  .  . 
at  an  AMAZINGLY  LOW,  LOW 
COST-PER-THOUSAND! 

DELIVERS  THE 
2nd  LARGEST  MARKET 
IN  NEW  YORK  STATE... 

GREATER  LONG  ISLAND 
(NASSAU-SUFFOLK) 


GENERAL 
MERCHANDISE  SALES 
$212,878,000 


"PULSE"  proves  WHLI  HAS  THE 
LARGEST  DAYTIME  AUDIENCE  IN 
THE  MAJOR  LONG  ISLAND  MARKET. 


►10,000  WATTS 


WHLI 

HEMPSTEAD 
LONG  ISLAND.  N  Y. 


AM  1100 

FM  913 


Represented  by  Gill-Perna 


ADVERTISERS  &  AGENCIES  continued 

New  York,  New  England  Orchards 
Pick  Radio  to  Move  Apple  Yield 

An  apple — and  lots  of  radio  a  day — keep 
the  surplus  away  .  .  . 

This  might  well  be  the  reasoning  of  the 
New  York  &  New  England  Apple  Institute, 
Kingston,  N.  Y.,  which  is  relying  on  fast, 
flexible  radio  spot  schedules  to  move  its 
fall  crop,  now  ready  in  hundreds  of  or- 
chards in  the  Hudson  Valley  and  New  Eng- 
land regions. 

This  year's  campaign  is  100%  radio- — 
an  increase  of  25%  to  the  medium.  Last 
year,  75%  was  spent  in  radio-tv  (most  of  it 
radio),  with  the  balance  going  to  news- 
paper, trade  magazine  and  direct  mail 
promotion.  Currently  spending  about  $12- 
15,000  a  week,  NYNEAI  does  not  operate 
on  any  set  budget,  and  the  size  of  grower 
contributions  to  the  budget  is  predicated 
on  the  size  and  condition  of  the  crop.  This 
puts  the  Charles  W.  Hoyt  Co.,  its  New  York 
ad  agency,  in  the  position  of  having  to 
buy  availabilities  by  two  week  stretches  in 
the  fall  months,  and  often  Hoyt  must  move 
within  minutes  of  a  phone  call.  For  ex- 
ample, a  hailstorm  might  have  ruined  the 
crop  if  it  had  taken  place  a  week  after  the 
initial  orders  were  placed:  stations  carrying 
the  NYNEAI  schedules  appreciate  this 
"iffy"'  element — most  of  their  listeners  are 
farmers — and  will  cooperate  fully  with  the 
agency.  So  far,  luck  has  been  on  NYNEAI's 
side;  the  crop  this  year  looks  healthy,  and 
bountiful. 

To  promote  the  famed  Mcintosh  apple, 
Hoyt  is  buying  saturation  schedules — about 
20  announcements  a  week — on  75  stations. 
Included  on  this  lineup  are  the  Yankee  Net- 
work stations  of  General  Teleradio  and  the 
Northeast  Radio  Network  of  fm  and  am 
outlets  in  upstate  New  York. 

How  long  will  NYNEAI  use  broadcasting 
this  year?  It's  hard  to  tell,  since  longevity 
depends  on  sales;  slow  sales  mean  a  longer 
lasting  promotion,  in  some  cases  well  into 
Christmas. 

UA  Uses  Triple  Play  Promotion 
To  Plug  Latest  Feature  Movie 

United  Artists  Inc.,  which  has  relied 
heavily  on  paid  broadcast  time  in  past 
months  for  such  blockbuster  films  as  "The 
Big  Country"  and  last  year,  "The  Pride  and 
the  Passion,"  is  scheduled  to  effect  an 
unusual  radio  promotion  on  behalf  of  its 
newest  film,  "I  Want  to  Live!"  starring  Su- 
san Hayward.  The  film,  which  deals  with 
the  true-life  murder  trial  and  subsequent 
execution  at  San  Quentin  of  alleged  mur- 
deress Barbara  Graham,  opens  Nov.  1 1  in 
Chicago,  Nov.  18  in  New  York  and  Nov. 
26  in  Los  Angeles.  UA  already  has  allocated 
some  $20,000  a  week  in  each  city  for  ad- 
vance radio  announcements. 

UA  will  spend  more  money  in  radio — 
as  will  its  local  exhibitors — but  hopes  to 
promote  not  only  the  film  but  two  LP's  pro- 
duced by  its  subsidiary,  United  Artists  Rec- 
ords Inc.  Under  that  label,  UA  has  Johnny 
Mandel's  musical  score  for  the  film  plus  an- 
other disc  featuring  the  Gerry  Mulligan 
group's  rendition  of  the  jazz  music  from 


the  soundtrack.  UA  realizes  that  one  way 
to  get  disc  jockeys  to  make  further  use  of 
these  promotion  discs  is  to  purchase  time 
on  their  stations.  Eventually,  UA  figures, 
some  1,000  radio  stations  will  participate  in 
the  part  free-part  paid  promotion.  All  told, 
radio  should  get  about  $250,000  in  paid 
time. 

Additionally,  its  records  will  open  doors 
on  tv  as  well.  One  station  that  had  purchased 
United  Artists  Television  Inc's  latest  group- 
ing of  post-'48  feature  films  has  received 
records  to  use  as  promotion  devices. 

'Going  Places'  With  KABC-TV 

Approximately  300  advertising  agency 
timebuyers  and  media  officials  on  Oct. 
23  attended  a  luncheon  and  slide  color 
presentation,  "Going  Places,"  which  was 
designed  to  demonstrate  the  growth  of 
ABC-TV  in  general  and  KABC-TV  Los 
Angeles  in  particular  over  the  past  five 
years.  Co-hosts  for  the  affair  were  KABC- 
TV  and  The  Katz  Agency,  New  York,  sta- 
tion representative  for  the  ABC-owned  out- 
let. Speakers  during  the  presentation  were 
Elton  Rule,  general  sales  manager  of 
KABC-TV  and  Mai  Klein,  assistant  sales 
manager  of  the  station. 

AGENCY  APPOINTMENTS 

National  Restaurant  Assn.,  N.  Y.,  appoints 
Reach.  McClinton  &  Co.,  Chicago. 

Devo  &  Raynolds  Co.  (paint  manufacturer), 
Louisville,  appoints  Erwin  Wasey,  Ruthrauff 
&  Ryan,  effective  Dec.  1. 

Forstmann  Woolen  Co.,  division  of  J.  P. 
Stevens  &  Co.,  appoints  BBDO  for  men's 
fabric  line.  Agency  now  represents  Forst- 
mann's  women's  wear  and  retail  fabrics. 

Westinghouse  Electric  Corp.  names 
Ketchum,  MacLeod  &  Grove  Inc.,  Pitts- 
burgh, to  handle  advertising  and  sales  pro- 
motion for  its  Defense  Products  Group. 

First  National  City  Bank  of  New  York 

names  Albert  Frank-Guenther  Law  Inc., 
N.  Y.,  to  handle  advertising  and  sales  pro- 
motion of  First  National  City  Bank  Travel- 
ers Checks,  effective  Jan.  1,  1959. 

Turtle  Wax-Plastone  Co.  (car  waxes  and 
polishes),  Chicago,  names  Bozell  &  Jacobs 
Inc.,  Chicago. 

Morris  Plastics  Corp.  (makers  of  "Mr.  Bub- 
bles" and  other  toys).  N.  Y.,  names  Cayton 
Inc.,  N.  Y. 

Salada-Shirriff-Horsey  Inc.,  Boston,  names 
Sullivan,  Stauffer,  Colwell  &  Bayles,  N.  Y.. 
to  handle  most  of  its  "Junket"  brand  food 
products.  One  new  Junket  brand  food 
product,  scheduled  for  introduction  during 
1959,  will  be  handled  by  New  York  agency 
or  Doherty,  Clifford,  Steers  &  Shenfield. 
Junket  products  will  be  handled  in  Canada 
by  McKim  Adv.  Ltd.,  Toronto. 

Household  Products  Div.  of  Colgate-Palm- 
olive Co.  names  Street  &  Finney  to  handle 
advertising  of  Genie,  new  all-purpose  liquid 
detergent. 


Page  50    •    November  3,  1958 


Broadcasting 


... 


MONEY 


veryone  wants  a  money  tree, 
and  here's  the  famed  money  tree 
of  KMA-land.  Farmers  in  the 
4-state  area  served  by  KMA  for 

33  years  are  harvesting 
record-breaking  crops. 
This  means  that  advertisers 
on  KMA  are  harvesting 
bumper  sales,  too. 
To  get  your  share  of  the  big 
sales  crop  —  count  on  KMA.  Get 
Money  Tree"  story  from  any  Petry  man. 


THE  HEART  BEAT  Of  THE  CORN  COUNTRY 

A  SHENA ND OA H,  IOWA 

5000  WATTS,  960  KC  ABC 

Affiliated  with  COLOR   TELEVISION  CENTER  \K)\Rfl/\T/\V/  OMAHA 

Represented  by  EDWARD  PETRY    &    CO.,  INC. 


November  3,  1958    •    Page  51 


FILM  CONTINUED 


PROGRAM  SERVICES 


World  Television  Programming 
Formed  by  ABC  Films  and  Schenck 

ABC  Films  Inc.,  and  Joseph  M.  Schenck 
Enterprises  announced  last  week  their  part- 
nership in  a  newly-formed  television  film 
production  firm  to  be  known  as  World 
Television  Programming.  At  the  same  time, 
there  was  confirmation  of  the  first  sale  of 
WTP  product,  a  series  called  One  Step  Be- 
yond, to  Aluminum  Co.  of  America,  for 
programming  on  ABC-TV  (Tues.  10-10:30 
p.m.)  under  the  title  of  Alcoa  Theatre 
[Business  Briefly,  Oct.  27].  The  pro- 
gram will  premiere  after  the  first  of  the 
year. 

ABC  Films  will  be  the  sales  representa- 
tive and  distributor  for  all  WTP  product, 
according  to  George  T.  Schupert,  ABC 
Films  president.  The  sale  was  negotiated 
by  John  Burns,  vice  president  in  charge  of 
national  sales  for  ABC  Films  Inc.,  with 
ABC-TV  and  Fuller  &  Smith  &  Ross,  Alcoa 
Agency. 

According  to  Arthur  P.  Hall,  vice  presi- 
dent in  charge  of  public  relations  and  ad- 
vertising for  Alcoa,  "The  sponsorship  of 
additional  television  programming  is  another 
step  in  Alcoa's  continued  support  of  pro- 
ducts manufactured  by  its  customers  and 
its  own  industrial  and  consumer  products." 
He  added  that  the  company  is  "constantly 
attempting  to  develop  new  products  and 
new  markets  for  aluminum  and  that  Alcoa 
television  activities  supplement  its  use  of  all 
other  major  advertising  media.  Alcoa  also 
sponsors  Alcoa-Goody  ear  Theatre  on  NBC- 
TV  (Mon.  9:30-10  p.m.). 

UA-TV  Picks  Writers,  Stars 
Of  'Vikings,'  'Troubleshooters' 

The  talent  signed  by  United  Artists  Tele- 
vision Inc.  for  two  of  its  series,  now  in  the 
planning  stage,  was  announced  last  week. 
Five  tv-screen  writers — Talbot  Jennings, 
Bill  Barrett,  Robert  Blees,  Syd  Morse  and 
George  W.  George — have  been  hired  by 
producer  George  M.  Cahan  and  Bryna  Pro- 
ductions to  draft  scripts  for  the  forthcoming 
The  Vikings  teleseries,  slated  to  go  before 
the  cameras  in  Munich  in  January  Olympic 
decathlon  champion  Bob  Mathias,  of  late  a 
screen  actor  ("Bob  Mathias  Story,"  "China 
Doll")  has  been  picked  to  co-star  with 
Keenan  Wynn  in  The  Troubleshooters,  a 
Northstar  Pictures  Ltd.  production.  (For 
other  UA-TV  developments,  see  Film,  Oct. 
27.) 

Meanwhile,  in  New  York  last  Tuesday, 
parent  United  Artists  Corp.  was  saluted  by 
the  Commercial  Finance  Industry's  14th 
annual  convention  for  UA's  "noteworthy 
achievements  in  the  business  world."  It  is 
being  cited  for  adroit  use  of  commercial 
finance — backing  independent  film  produc- 
ers with  capital  in  exchange  for  part  owner- 
ship and  distribution  rights  to  productions. 

Japanese-Produced  Animations 
Slated  for  N.  Y.  Agency  Showing 

A  16-minute  film  presentation,  showing 
the  animated  puppet  commercials  being  pro- 
duced by  the  Japan  Animation  Producers 
Assn.,  will  be  screened  for  advertising  agen- 
cies in  the  New  York  area  this  week,  start- 


ing today  (Nov.  3)  at  the  studios  of  Video 
Crafts  Inc.,  New  York.  A  subsidiary  of 
Video  Crafts,  called  Video  Crafts  Interna- 
tional, is  exclusive  sales  agent  for  the  asso- 
ciation, consisting  of  six  leading  Japanese 
film  producers. 

Included  in  the  presentation  will  be  com- 
mercials produced  by  the  association 
through  Video  Crafts  for  Vanity  Fair  tissues, 
Illinois  Baking  Co.  (Sugar  Cones)  and  the 
Atlantic  &  Pacific  Tea  Co.,  plus  other  ex- 
amples of  the  film  producers'  animated  pup- 
petry. Arthur  Rankin,  Video  Crafts  presi- 
dent, will  make  the  point  that  although  the 
cost  to  advertisers  will  be  substantially  the 
same  as  in  the  United  States,  the  quality  of 
craftsmanship  and  overall  production  value 
of  Japanese  puppetry  are  "vastly  superior." 

Producers  Assoc.  of  Tv  Formed 

The  establishment  of  Producers  Assoc.  of 
Television  Inc.,  New  York,  was  announced 
last  week  by  Peter  M.  Piech,  vice  president 
of  the  company.  PAT,  he  said,  will  finance, 
sell  and  distribute  tv  properties  of  outside 
producers.  Headquarters  has  been  set  up  at 
148  E.  49th  St.,  New  York  17,  N.  Y.  The 
telephone  number  is  Murray  Hill  6-3348. 

No  Connection  With  UA 

Allied  Artists  Productions,  Los  Angeles, 
is  not  connected  with  United  Artists  Corp., 
which  has  absorbed  Associated  Artists  Pro- 
ductions Corp.  as  a  subsidiary,  United 
Artists  Associated  Inc.  UA  and  Allied  Art- 
ists were  erroneously  associated  in  the  Oct. 
27  Film  section. 

FILM  SALES 
MCA-TV's  Paramount  features  have  been 
bought  by  Storer  Broadcasting  Co.  for 
WITI-TV  Milwaukee  and  by  WJW-TV 
Cleveland.  Library  of  700  feature  films  was 
also  said  to  WTOH-TV  Toledo,  Ohio,  and 
WBAL-TV  Baltimore,  raising  number  of 
outlets  sold  to  18. 

Barry-Grafman  &  Assoc.,  Chicago  tv  pro- 
gram and  sales  representative  firm,  reports 
sale  of  "Laurel  &  Hardy"  and  Hal  Roach 
comedies  to  WOW-TV  Omaha  and  KRNT- 
TV  Des  Moines. 

Flamingo  Telefilm  Sales,  N.  Y.,  reports  that 
"Please  Mr.  Balzac,"  first  Brigitte  Bardot 
feature  available  to  tv,  has  been  sold  in  50 
markets.  Feature  cannot  be  telecast  until 
summer  of  1959  when  film  completes  its 
theatrical  run. 

KIRO-TV  Seattle,  Wash.,  has  signed  con- 
tract with  MCA-TV  for  rights  to  over  700 
feature  films  in  Paramount  package. 


Mass  C-C  Audiences  in  All  Parks 
Suggested  for  Baseball  Specials 

Closed-circuit  tv  offers  a  chance  to  revive 
minor  league  baseball  and  pull  the  sport  out 
of  its  present  crisis,  Irving  B.  Kahn,  presi- 
dent of  TelePrompTer  Corp.,  said  Thursday 
(Oct.  30)  in  an  address  to  the  Columbus 
(Ohio)  Ad  Club. 

Mr.  Kahn  said  the  95  minor  league  parks 
have  a  total  of  772,400  seats  and  the  majors 
have  an  additional  712,240  seats.  He  said 
that  World  Series  games  would  have  a  po- 
tential $4  million  revenue  each  game  if 
seats  were  sold  in  these  parks  at  $2  each. 
The  All-Star  game  would  have  a  similar  $4 
million  potential. 

A  four-game  World  Series,  he  added, 
would  have  a  $16  million  potential,  "as 
much  as  the  majors  are  now  getting  for  five 
years  of  rights  [radio-tv]  in  both  the  series 
and  the  All-Star  game."  He  said  the  games 
necessarily  would  have  to  be  played  at  night. 

This  plan  would  insure  baseball's  survival 
and  future  growth,  Mr.  Kahn  said,  adding, 
"It  could  do  the  job  without  taking  all 
games  off  television  and  without  installing 
coin  slots  or  similar  devices  on  free  sets. 
And  it  provides  for  the  minor  league  clubs' 
partnership  with  the  majors  in  the  collection 
of  receipts."  He  explained  the  key  "is  use 
of  the  medium  only  on  events  that  will  draw 
paying  patrons." 

An  estimated  $70  million  would  be  needed 
to  install  wired  tv  in  San  Francisco. 

Programatic  Automation  Gear 
Improved,  But  Price  to  Increase 

Programatic  Broadcasting  Service  Inc., 
New  York,  last  week  reported  both  an 
improvement  in  the  programatic  tape 
playback  equipment  unveiled  last  September 
[Program  Services,  Sept.  15]  and  an  in- 
crease in  its  price,  effective  Dec.  1.  PBS 
is  an  affiliate  of  the  Muzak  Corp. 

The  present  price  of  the  equipment  is 
$2,745.75  and  station  operators  may  order 
at  this  price  for  the  new  version  through 
Nov.  30.  On  Dec.  1  the  cost  increases  to 
$2,974.25,  according  to  Joseph  W.  Roberts, 
sales  manager.  The  automation  equipment, 
coupled  with  a  music  program  service,  is 
designed  to  keep  radio  stations  on  the  air 
fully  unattended  for  eight  hours  or  longer. 

The  new  features  added  to  the  equip- 
ment, Mr.  Roberts  said,  permit  automatic 
injection  of  16  (instead  of  8)  one-minute 
announcements  per  hour;  the  cutting  in  and 
out  of  local  and/ or  network  programming 
at  pre-determined  times  during  the  broad- 
cast day,  the  insertion  of  up  to  four  hours 
of  taped  local  program  features  and  quar- 
ter-hourly announcements. 

PROGRAM  SERVICE  SHORTS 
HFH  Enterprises,  subsidiary  of  Hunn,  Fritz 
&  Henkin  Productions,  has  been  organized 
to  represent  performing  and  production 
talent.  Larry  Puck,  executive  producer  of 
HFH  Productions,  will  direct  subsidiary, 
both  firms  headquartering  in  New  York. 

World  Broadcasting  System,  N.  Y.,  distrib- 
utor of  radio  programming,  has  moved  into 
new  quarters  in  Coliseum  Bldg.  at  10  Co- 
lumbus Circle,  New  York,  N.  Y.  Telephone: 
Plaza  7-1400. 


Page-  54    •    November  3,  1958 


Broadcasting 


Adult  entertainment  by 
Harry  Babbitt,  Marvin  Miller, 
Masters  of  Melody... 
authoritative  sports  coverage 
by  Tom  Harmon... plus 
complete  news  summaries  by 
Frank  Goss,  Hugh  McCoy, 
David  Vaile,  Sunday  Desk 
and  the  Richfield  Reporter 
...all  this  and  a  lot  more 
on  26  of  the  west's 
most  powerful  and 
respected  radio  stations. 
No  wonder  the  way  to  cover 
—  and  win  —  the  west  is  with 
this  kind  of  252,000  wart 
ammunition.  We  have  the 
facts,  figures  and  advertising 
success  stories  to  prove  it. 
Ask  any  of  the  hands 
from  the 


Represented  by  CBS  Radio  Spot  Sales 


We  love  them  both!  ™wm 

contenders  for  New  York's  Governorship  elected  TELESTUDIOS  to 
produce  their  television  appeals  with  quality,  with  speed,  with  the 
flexibility  and  low  cost  typical  only  of  VIDEOTAPE,  In  return  for 
this  bipartisan  vote  of  confidence,  the  TELESTUDIOS'  organization 
went  into  high  gear  and  worked  for  both  parties  with  equal  fervor. 


This  is  not  a  paid  political  advertisement. 


TELESTUDIOS7  top  management  took  personal  charge  of  each  session, 
the  same  kind  of  VIP  treatment  on  which  you  can  count  when  you  go 
for  that  live  look  you  get  with  tape  at  TELESTUDIOS.  So  if  you  re  pro- 
ducing commercials,  pilots  or  programs  . . .  if  you  want  the  kind  of 
loving  care  your  productions  rate— then  get  on  the  bandwagon- 
call  on  VIDEOTAPE,  call  on  NWS  TELESTUDIOS,  INC. 

1481  Broadway,  New  York,  N.  Y,  LOngacre  3-6333 


GOVERNMENT 

RCA,  JUSTICE  END  FOUR-YEAR  SUIT 

•  RCA  fined  $100,000;  must  set  up  non-royalty  patent  pool 

•  Opinions  differ  as  to  possibility  of  resulting  color  tv  spurt 


The  germ  of  an  all-industry,  electronics 
radio-tv  patent  pool  was  born  last  week 
when  giant  RCA  and  the  Dept.  of  Justice 
signed  a  consent  decree  ending  a  four-year- 
long civil  antitrust  suit. 

The  consent  judgment  requires  RCA  to 
establish  a  non-royalty  pool  arrangement 
for  its  100-key  color  tv  patents.  Other 
manufacturers  who  have  color  tv  patents 
may  join  this  pool  by  including  their  patents 
along  with  RCA's. 

At  the  same  time,  RCA  was  fined  $100,- 
000  in  a  companion  criminal  antitrust  suit. 
The  fine  was  imposed  by  New  York  federal 
district  Judge  John  F.  X.  McGoney  after 
RCA  pleaded  no  defense. 

A  possible  spurt  in  color  tv  manufacture 
was  seen  in  some  circles  as  a  result  of  the 
consent  decree.  Many  manufacturers  have 
maintained  that  their  lack  of  interest  in 
color  tv  receiver  production  was  caused  by 
the  purported  RCA  patent  dominance  in 
this  field.  RCA  has  been  virtually  alone 
in  making  color  tv  sets. 

The  establishment  of  a  color  tv  patent 
pool  in  which  other  color  tv  claimants 
would  have  equal  voice  could  provide  the 
incentive  to  a  concerted  color  tv  set  pro- 
duction push,  it  was  thought. 

Others  in  radio-tv  manufacturing,  how- 
ever, expressed  some  doubt  that  the  consent 
decree  will  result  in  any  appreciable  in- 
crease in  color  production.  Their  uncertainty 
is  based  on  the  belief  that  many  manu- 
facturers used  the  patent  situation  as  an 
excuse  for  not  pushing  color  manufacture. 

An  offshoot  of  the  consent  decree  and 
the  fine  is  the  question  of  its  impact  on 
the  FCC's  attitude  toward  NBC-owned 
radio  and  television  stations.  NBC  is  a 
wholly  owned  subsidiary  of  RCA,  and  is 
licensed  for  radio  and  tv  outlets  in  New 
York,  Philadelphia,  Washington,  Chicago, 
New  Britain  (Conn.),  Los  Angeles  (tv  only), 
San  Francisco  and  Pittsburgh  (radio  only). 
It  also  holds  a  grant  for  uhf  WBUF-TV 
Buffalo,  which  was  closed  down  last  month. 

In  recent  license  renewals  of  NBC  sta- 
tions the  FCC  has  conditioned  its  grants 
"without  prejudice"  to  any  action  it  might 
•determine  to  take  following  the  outcome 
•of  the  antitrust  suits  against  RCA  and  NBC. 

The  right  of  NBC  to  own  stations  in 
Philadelphia  has  been  challenged  by  Philco 
Corp.  The  FCC  turned  down  the  Philco 
license  renewal  protest  on  the  ground  that 
the  Philadelphia  radio-tv-appliance  manu- 
facturer had  no  standing.  The  U.  S.  Court 
of  Appeals  for  the  District  of  Columbia,  in 
a  2-1  decision  last  June,  reversed  the  FCC 
and  ordered  that  a  hearing  be  given  Philco 
on  its  allegations.  NBC  in  September  asked 
the  U.  S.  Supreme  Court  to  review  this 
decision. 

RCA-NBC  are  the  defendants  in  another 
government  antitrust  suit  involving  the  1955 
exchange  of  NBC's  Cleveland  radio-tv  sta- 
tions for  Westinghouse's  Philadelphia  radio- 
tv  outlets.  NBC  also  paid  Westinghouse  $3 


million.  Following  informal  charges  that 
NBC  had  pressured  Westinghouse  into 
agreeing  to  the  swap — with  the  threat  to 
withdraw  NBC  affiliation  from  Westing- 
house stations — the  Justice  Dept.  filed  an 
antitrust  suit  in  1956.  The  government  asked 
not  only  that  the  Philadelphia  and  Cleve- 
land stations  be  returned  to  their  original 
owners,  but  such  divestiture  of  NBC  "assets" 
as  the  court  deemed  necessary  and  ap- 
propriate. 

This  suit  was  dismissed  by  Philadelphia 
federal  district  Judge  William  H.  Kirk- 
patrick  in  January  of  this  year  on  the 
ground  that  the  Justice  Dept.  could  not  at- 
tempt to  undo  the  FCC's  approval  of  the 
exchange,  since  the  Commission  was  the 
lawful  authority  in  the  matter. 

The  Justice  Dept.  asked  the  U.  S.  Supreme 
Court  to  reinstate  the  antitrust  suit  and  it  is 
expected  to  be  argued  the  middle  of  this 
month. 

Philco  has  a  $150  million,  treble-damage 
private  civil  antitrust  suit  pending  against 
RCA.  It  alleges  monopoly  and  restraint 
of  trade,  claiming  damages  of  $50  million. 

In  September  1957,  RCA  settled  an  11- 
year-old  private  antitrust  patent  suit  with 
Zenith  Radio  Corp.,  Chicago.  RCA  paid 
Zenith  a  sum  reported  to  have  been  in  the 
neighborhood  of  $10  million. 

Both  Brig.  Gen.  David  Sarnoff.  chair- 


OTHER  POOLS 

The  idea  of  industry-wide  patent 
pools — required  for  color-tv  in  last 
week's  RCA-Justice  Dept.  consent  de- 
cree— is  not  new  in  U.  S.  economy. 

The  two  best  known  are  those  in 
the  aviation  and  automobile  industry. 

The  aviation  patent  pool  was  estab- 
lished in  1917  under  the  aegis  of  the 
Manufacturers  Aircraft  Assn.  This  op- 
erates a  voluntary  cross  licensing  ar- 
rangement whereby  aircraft  manufac- 
turers pool  their  patents.  There  are  32 
members  at  present.  No  royalties  are 
charged,  but  licensees  pay  a  "reason- 
able" fee  to  underwrite  the  operation 
of  MAA. 

The  automobile  patent  pool  was 
an  outgrowth  of  patent  squabbles  in 
the  early  days  of  car  manufacture  and 
had  its  beginning  in  1914.  The  Auto- 
mobile Manufacturers  Assn.  handled 
the  mechanics  of  this  industry-wide, 
non-exclusive,  royalty-free  cross-li- 
censing arrangement.  The  bulk  of  this 
faded  to  insignificance  a  few  years 
ago  when  basic  patents  expired.  At 
present  AMA  is  aiding  in  the  develop- 
ment of  exhaust  emissions — anti-smog 
experimentation  and  expects  to  be  able 
to  establish  an  industry-wide  cross- 
licensing  agreement  so  all  manufac- 
turers may  use  the  results. 


man.  and  John  L.  Burns,  president  of  RCA, 
last  week  welcomed  "the  termination  of  this 
long  and  burdensome  litigation." 

They  pointed  out  that  the  terms  of  the 
consent  decree  deal  primarily  with  radio- 
tv  apparatus  and  do  not  affect  RCA's  activ- 
ities in  "important  new  industrial  fields" — 
naming  automation,  electronic  computers, 
atomics,  electronic  tape  recorders,  Electro- 
fax  and  medical  electronics. 

Attorney  General  William  P.  Rogers 
termed  the  settlement  the  "successful  con- 
clusion of  one  of  the  [Justice]  Department's 
most  important  antitrust  cases  .  .  ." 

Victor  R.  Hansen,  assistant  attorney 
general  in  charge  of  the  anti-trust  division, 
declared  that  the  judgment  "cuts  through 
the  jungle  of  patents  and  patent  rights  and 
makes  them  available  to  the  entire  industry. 
The  judgment  assures  that  hereafter  patent 
owners  in  this  field  will  have  a  competitive 
market  for  their  inventions  or  will  be  in  a 
position  to  exploit  the  fruits  of  their  own 
research. 

"Our  hope  is  that  today's  judgment,  by 
assuring  availability  of  existing  and  future 
patent  rights,  will  signal  a  new  era  of  devel- 
opment for  radio  purpose  technology." 

The  original  complaint  was  filed  against 
RCA  by  the  Justice  Dept.  in  1954.  It 
charged  that  RCA's  patent  practices — par- 
ticularly the  requirement  that  licensees  take 
"package"  licenses  even  though  the  licensee 
did  not  need  or  use  all  of  them — consti- 
tuted a  violation  of  the  antitrust  laws. 

Last  week's  consent  judgment  requires 
RCA  to  place  its  100-color  tv  patents  into 
a  royalty-free  patent  pool,  available  to  all 
members  of  the  pool.  Membership  is  to  be 
open  to  all  companies  having  color  tv  pat- 
ents and  who  are  willing  to  place  them  in 
the  pool.  Provision  is  also  made  for  mem- 
bership in  the  pool  of  those  companies  not 
owning  any  color  tv  patents. 

Any  company  not  desirous  of  joining  the 
pool  may  obtain  a  license  from  RCA  under 
any,  some  or  all  of  the  100  color  tv  patents 
at  "reasonable"  royalties. 

The  pool  will  terminate,  the  consent  de- 
cree notes,  upon  the  expiration  of  the  oldest 
patent. 

RCA  has  spent  over  $100  million  on  color 
tv,  it  is  understood. 

One  of  the  big  questions  on  the  color 
pool  was  how  it  was  to  be  set  up.  The  con- 
sent decree  is  silent  on  this. 

Electronic  Industries  Assn.  consumer 
products  division  meeting  in  San  Francisco 
last  September  discussed  establishment  of  a 
patent  pool. 

Other  items  in  the  consent  judgment: 

•  RCA  shall  license  on  a  royalty-free 
basis  all  existing  patents  involving  radio  pur- 
pose apparatus.  This  covers  an  estimated 
12,000  patents.  Licensee  must  be  permitted 
to  choose  which  ones  they  want. 

•  RCA  must  license  to  any  applicant 
upon  a  "reasonable"  royalty  basis  any  radio 
purpose  patent  acquired  in  the  next  10  years. 

•  Licensees  of  RCA  patents  must  be  free 
to  sell  their  products  in  foreign  countries, 
even  though  RCA  has  patent  protection 
there. 

•  When  assessing  royalty  charges.  RCA 
must  allow  the  licensee  to  deduct  from  the 


Page  58    •    November  3,  1958 


Broadcasting 


Young  Rubicam9imc° 

Adv&rtisimg 

NEW  YORK  ■  CHICAGO  ■  DETROIT  ■  SAN  FRANCISCO  ■  LOS  ANGELES  ■  HOLLYWOOD  ■  MONTREAL  ■  TORONTO 
LONDON  •  MEXICO  CITY  ■  FRANKFURT  ■  SAN  JUAN  •  CARACAS 


Building  a  television  commercial  takes  the 
talents  of  a  lot  of  skilled  people — writers, 
artists,  producers,  casting  directors,  musicians, 
recording  experts,  stylists  and  many  others. 
Omit  one  and  he's  sure  to  "be  missed." 


It  takes  a  balanced  effort— in  which  every  part 
of  the  whole  creative  job  is  carefully  handled 
by  a  full  team  of  trained  agency  TV  specialists 
who  know  what  they're  doing  at  all  times  and 
never  stop  trying  to  do  better. 


CASTING 


November  3.  1958  • 


The  recording  tape  industry  introduces  the 
new  "double  play"  tapes,  made  on  Vi-mil 
Mylar*  polyester  film  base,  making  available 
twice  the  normal  length  of  tape  on  any  given 
reel  size  and  effectively  doubling  the  normal 
playing  time.  Problem :  The  new  tape  is 
"twice  as  long,"  to  be  sure,  but  quite  fra- 
gile, requiring  special  c  re  in  handling. 


The  recording  tape  industry  introduces  the 
new  "tensilized"  or  "fortified"  double  play 
tapes,  now  made  on  a  special  type  of  rein- 
forced %-mil  Mylar*  base  that  is  twice  as 
resistant  to  stretching  and  breaking  as 
the  1955  kind.  Problem:  The  new  tape  is 
indeed  "twice  as  long  and  twice  as  strong" 
now  (just  as  strong  as  normal  tape,  in  fact), 
but  the  price  is  astronomical. 


Beginning  November  1,  1958,  all  Irish 
"Double  Play"  recording  tape  on  the  market 
will  be  of  the  reinforced,  1957  kind  -but 
at  the  moderate  price  of  the  older,  1955 

kind.  End  of  Problem  This  latest  irish 

"Double  Play"  tape  has  the  length  (2400 
feet  on  a  standard  7-inch  reel),  it  has  the 
strength  (6  lbs.  tensile  force)— and  you 
can  afford  it!  W 

'DuPont's  registered  trademark 


irish 


recording  tapes 

are  made  by  the  exclusive  FERRO-SHEEN®  proc- 
essandareavailable  wherever  quality  tape  is  sold. 
manufactured  by 

0RRA0I0  INDUSTRIES,  INC.,  Opelika,  Alabama 
Expert:  Morhan  Exporting  Corp.,  N  .  Y. 

Canada:  Atlas  Radio  Corp.,  Ltd.,  Toronto  19 


GOVERNMENT 


CONTINUED 


net  selling  price  of  the  product  services  or 
unpatented  parts. 

•  The  services  of  RCA's  Industry  Serv- 
ices Labs,  must  be  offered  to  licensees  and 
non-licensees  on  a  non-discriminatory  basis 
and  technical  information  reasonably  re- 
quired by  a  licensee  must  be  made  avail- 
able for  10  years  at  a  reasonable  charge 
(approximating  cost). 

•  RCA  is  prohibited  for  the  next  10  years 
from  acquiring  any  patents  from  anyone  not 
in  its  employ  and  perpetually  from  acquir- 
ing exclusive  licenses  under,  or  any  right  to 
grant  sub-licenses  under,  any  U.  S.  patent 
owned  by  someone  else  without  first  secur- 
ing court  approval. 

The  consent  decree  also  enjoins  RCA 
from  various  patent  licensing  practices 
which  were  the  bases  for  the  complaint 
originally. 

The  term  "radio  purpose  apparatus" — to 
which  the  consent  decree  applies — is  defined 
in  the  judgment  as  equipment  which  trans- 
mits or  receives  signals  by  way  of  electronic 
impulses  (other  than  apparatus  used  for  pub- 
lic service  communication). 

The  indictment  of  RCA  on  criminal 
charges  took  place  last  February.  The  grand 
jury  indictment  was  on  four  counts,  and 
last  week's  $100,000  fine  was  on  the  basis 
of  $25,000  for  each  count.  Named  as  co- 
conspirators, but  not  as  defendants,  in  ,the 
criminal  suit  were  such  American  and  for- 
eign electronic  giants  as  GE,  Westinghouse, 
AT&T,  Western  Electric,  ITT,  Hazeltine 
and  EMI,  England;  Telefunken,  Germany; 
Philips,  Holland,  and  CGT,  France. 

The  RCA  consent  decree  follows  general- 
ly the  consent  judgment  entered  into  be- 
tween the  government  and  AT&T  and  IBM 
in  1956.  In  that  judgment  AT&T  also  was 
required  to  throw  open,  royalty-free,  all  of 
the  patents  in  the  so-called  B-2  agreement 
with  RCA,  GE  and  Westinghouse. 

In  the  1930's,  the  government  forced,  also 
via  a  consent  decree,  RCA,  AT&T,  GEtand 
Westinghouse  to  dissolve  their  cross  owner* 
ship  holdings. 

Supreme  Court  Remands 
Third  influence'  Case 

The  U.  S.  Supreme  Court  last  week  sent 
back  to  the  District  of  Columbia  Court  of 
Appeals  its  third  tv  case  tainted  with 
charges  of  improper  representations. 

The  high  court  returned  the  Orlando, 
Fla.,  ch.  9  case  and  told  the  lower  court 
to  look  into  allegations  of  ex  parte  repre- 
sentations. 

The  purported  improprieties  were  related 
by  the  Solicitor  General  of  the  United 
States  in  his  brief  opposing  the  granting 
of  certiorari  to  the  appellants.  The  appeal 
to  the  Supreme  Court  was  taken  by  WORZ 
Inc.  (WKIS  and  WORZ  [FM]  Orlando), 
unsuccessful  applicant  for  the  Orlando  ch.  9. 

In  hearings  before  the  House  Legislative 
Oversight  Committee  last  June,  a  commit- 
tee investigator  testified  that  Florida  attor- 
ney William  H.  Dial  had  contacted  then 
Comr.  Richard  A.  Mack  in  behalf  of  WLOF 
Orlando,  which  subsequently  won  the  vhf 
grant.  The  investigator  testified  that  Mr. 
Dial  did  not  represent  WLOF  in  the  FCC 


proceedings  and  that  there  was  no  evidence 
he  received  a  fee.  Mr.  Dial  did  represent 
the  company  in  a  local  Florida  matter. 

The  grant  to  WLOF  was  made  in  1957, 
the  FCC  reversing  the  examiner's  recom- 
mendation. The  appeals  court  upheld  the 
FCC's  grant  last  May  and  WORZ  Inc.  asked 
the  Supreme  Court  to  review  the  decision. 

The  vote  of  the  Supreme  Court  in  send- 
ing back  Orlando  ch.  9  was  7  to  2 — Justices 
Tom  C.  Clark  and  John  M.  Harlan  dis- 
senting. This  was  the  same  vote  two  weeks 
ago  when  the  Supreme  Court  returned 
also  to  the  appeals  court  the  Springfield 
ch.  2  and  Peoria  ch.  8  deintermixture  cases. 

There,  also,  charges  of  wire-pulling  at  the 
FCC  were  included  in  the  Solicitor  Gen- 
eral's brief  [Government,  Oct.  27].  The 
FCC  told  the  Supreme  Court  in  its  brief 
that  it  was  looking  into  the  Orlando  allega- 
tions itself.  The  Commission  on  its  own 
motion  last  month  ordered  an  investigation 
of  the  charges. 

WLOF-TV  announced  after  the  Supreme 
Court's  action  that  it  had  informed  the 
FCC  it  will  cooperate  fully  in  the  investiga- 
tion and  wants  the  matter  cleared  as  early 
as  possible.  The  ch.  9  outlet  has  been  oper- 
ating with  ABC  affiliation  since  Feb.  1, 
1958. 

Comr.  Mack,  under  grand  jury  indictment 
for  his  part  in  the  Miami  ch.  10  case,  is 
scheduled  to  be  arraigned  in  Washington 
Nov.  7.  He  resigned  from  the  FCC  last 
March. 

FCC  Asks  Court  Denial 
Of  Microwaves1  Appeal 

Denial  of  appeals  by  five  common  car- 
rier applicants  for  microwave  relays  to 
serve  community  antenna  systems  [Govern- 
ment, Oct.  27,  20]  was  asked  last  week  by 
the  FCC  in  an  opposition  filed  with  the  U.  S. 
Court  of  Appeals  for  the  District  of  Co- 
lumbia. 

1  ■■  The  Commission  held  it  is  on  solid  legal 
ground  in  deferring  action  on  microwave 
facilities  which  would  serve  community  an- 
tenna systems  in  small  city  areas  which  al- 
ready have  tv  broadcast  service  or  prospects 
for  it.  Microwave  grants  to  implement 
CATV  systems  in  such  areas  have  been 
held  up  by  the  FCC  since  initiation  of  a 
study  of  among  other  things  the  economic 
impact  of  CATV  operations,  boosters, 
satellites,  etc.,  on  tv  broadcast  stations 
[Government,  May  26]. 

Meanwhile,  the  FCC  last  week  made  the 
second  grant  of  microwave  relay  facilities 
serving  CATV  since  the  inquiry  was  an- 
nounced. The  grant,  to  Carter  Mountain 
Transmission  Corp.  to  serve  a  CATV  sys- 
tem at  Miles  City,  Mont.,  was  in  line  with 
a  modified  policy,  adopted  Oct.  8  by  the 
FCC,  permitting  microwave  facilities  for 
CATV  systems  if  the  area  to  be  served 
has  no  tv  broadcast  station  and  no  pros- 
pects of  getting  one. 

The  FCC  told  the  court  that  the  manda- 
mus remedy  sought  by  the  five  common 
carriers — to  require  the  Commission  to  act 
on  their  applications  or  set  them  for  hear- 
ing— clearly  is  "not  available"  where  the 
reasonableness  of  delay  is  solely  a  matter 
of  FCC  judgment  of  the  best  way  to  per- 


Page  60    •    November  3,  1958 


Broadcasting 


II 


A  COUPIA 


ORCHIDS 

TOO!"  4 


TAKE  it  from  us  —  our  Red  River  Valley 
hayseeds  could  show  lots  of  you  city  slickers 
a  thing  or  two  about  fancy  livin' ! 

That's  because  their  take-home  pay  is  down- 
right staggering.  Lots  of  it  goes  for  plain  old 
necessities,  but  there's  always  plenty  left  over 
for  loads  of  "luxuries",  too.  For  big  things  like 


Volkswagens!  Little  things  like  vitamins L 
Medium-sized  things  like  vacations! 

To  sell  the  Red  River  Valley's  "Rural  Rich", 
use  WD  AY-TV — the  fabulous  Fargo  station  that 
completely  dominates  the  area.  Let  your  PGW 
Colonel  give  you  the  whole  WDAY-TV  story*. 

* Including  ^facts-and-figures,  if  you  want  'em! 


\ 


WDAY-TV 


4* 


FARGO,  N.  D.    •    CHANNEL  6 
Affiliated  with  NBC  •  ABC 

PETERS,  GRIFFIN,  WOODWARD,  INC.,  Exclusive  National  Representatives 


Broadcasting 


November  3,  1958    •    Page  61 


Ob 


Each  year  as  television's  audience  continued  to 
grow,  the  prudent  ones  among  us  cautioned 
against  a  hasty  acceptance  of  its  heady  statistics. 

Each  year,  they  said  you  would  have  to  wait  for  it 
to  settle  down  .  .  .  until  the  audience  got  used  to  hav- 
ing a  moving,  talking  picture  in  their  living  rooms. 
And  each  year  the  audience  grew  larger. 
Surely,  now  in  the  eleventh  year  of  network  tele- 
vision it  seems  reasonable  to  agree  that  television  is 
no  longer  a  novelty— that  the  audience  and  the  adver- 
tiser have  had  time  to  evaluate  it. 

It  is  clear  to  even  the  most  conservative  eye  that 
television  today  is  more  attractive  to  the  American 
family  than  ever  before. 

IN  1958  the  average  television  family  is  watching 
more  than  ever  — an  average  of  four  hours  and 
59  minutes  a  day.  Tonight  at  9,  for  example,  three 
families  out  of  every  five  will  be  watching  television. 

Today  there  is  at  least  one  television  set  in  43,900,- 
000  homes— 86%  of  the  nation's  total.  And  6,000 
new  television  homes  are  being  added  every  day. 

Advertisers  today  are  reaching  the  largest  audi- 
ences in  history  at  a  lower  cost  per  thousand  custom- 
ers than  any  printed  medium  can  provide. 

However  you  evaluate  television  today  — as  a 
.  medium  of  entertainment  and  information — 
or  as  an  advertising  vehicle  — it  clearly  retains  its 
compelling  ability  to  hold  the  interest  of  its  audience. 
And  it  always  will. 

For  television  moves  in  the  main  stream  of 
American  life.  And  the  continuing  novelty  in  the 
images  it  brings  to  the  viewer  reflects  the  ever  chang- 
ing world  of  his  experience. 

Because  it  reaches  more  people— at  the  same  in- 
stant—  than  any  form  of  mass  communication 
ever  devised,  American  business  invests  more  of  its 
national  advertising  appropriation  in  television  than 
in  any  other  advertising  medium. 

Because  it  is  attracting  the  largest  nationwide  audi- 
ences in  all  television,  (as  shown  in  the  79  consecutive 
Nielsen  Reports  issued  since  July  1955),  the  CBS 
Television  Network  continues  to  be  the  largest  single 
advertising  medium  in  the  world. 

CBS  TELEVISION  NETWORK® 


The 

novelty 

of 

television 
has 
worn 
off... 


GOVERNMENT  CONTINUED 


WCSH-TV  6 


MM    Affiliate  Portland.  Maine 


MORE  POINTS 
FOR  YOUR  BUCK 

That's  the  result  of  combining  the  superior  coverage  and 
"Program  Dominance"  of  Northern  New  England's  service-minded 
SIX  .  .  .  two  facts  that  have  been  repeatedly  established  by  survey 
after  survey  for  five  straight  years  and  most  recently  by  TV  Age's 
ARB  analysis  and  NCS  #3. 

See  your  Weed  TV  man  about  how  you  can  benefit  from  SIX's 
viewer  preference  in  its  13-county,  billion-dollar  plus  service  area. 

A  HINTS  STATION 

A  matching  schedule  on  Ch.  2  in  Bangor  saves  an  extra  5% 


form  its  obligations  under  the  Communi- 
cations Act. 

The  FCC  said  its  long-standing  doctrine 
of  modifying  normal  case-by-case  processing 
of  applications,  under  "appropriate  cir- 
cumstances" such  as  consideration  of  legal 
and  policy  questions  in  related  proceedings, 
has  been  recognized  by  the  courts  and  that 
the  congressional  "objective"  of  the  Mc- 
Farland  Amendment  (of  deciding  non-hear- 
ing cases  in  three  months)  is  not  an  "ab- 
solute requirement"  in  the  present  case. 
Besides,  the  Commission  said,  each  of  the 
common  carrier  applications  requires  for 
an  FCC  finding  that  it  is  in  the  public 
interest  and  this  is  "exactly"  the  question 
under  study  in  the  FCC's  inquiry. 

To  arguments  that  the  FCC's  practice 
of  continuing  to  grant  tv  translator  appli- 
cations while  holding  up  microwave  grants 
to  common  carriers  serving  CATV  is  unfair, 
the  Commission  said  the  two  types  of 
services  are  "significantly  different."  Trans- 
lator applications  don't  involve  providing 
multiple  service  to  urban  districts  at  the 
expense  of  any  service  to  surrounding  rural 
areas  as  do  microwave  grants  for  CATV, 
the  FCC  said,  and  besides,  represent  con- 
siderably less  investment  than  microwave 
facilities. 

Even  if  the  court  can  require  FCC  hear- 
ings, it  cannot  require  grants,  and  until 
the  Commission  can  make  up  its  mind  on 
the  questions  posed  in  its  study  a  multi- 
plicity of  hearings  would  raise  only  the 
same  issues  now  being  studied,  FCC  said, 
adding  that  it  would  be  unlikely  any  of  the 
hearings  would  be  resolved  before  the  FCC 
completes  its  proceeding  begun  last  May. 

Ten  Stations  Get  Court  Stays 
Against  FCC  Multiplex  Order 

Ten  fm  stations  which  are  fighting  the 
FCC's  multiplex  requirement  received  a  re- 
prieve last  week  when  the  U.  S.  Court  of 
Appeals,  Washington,  D.  C,  issued  stays 
against  the  FCC's  orders  which  would  have 
forced  them  to  multiplex  subsidiary  com- 
munications operations  after  Oct.  31. 

The  court  stayed  the  Commission's  Oct.  1 
order  in  each  case  until  15  days  after  a  de- 
cision is  handed  down  by  the  court  in  the 
bellwether  multiplex  case  —  Functional 
Music  Inc.  (WFMF  [FM]  Chicago).  The 
FCC's  order  denied  petitions  by  15  fm  sta- 
tions seeking  an  extension  of  present  simplex 
operations  for  various  reasons  [Govern- 
ment, Oct.  6]. 

The  WFMF  case,  argued  last  June,  is  an 
attack  on  the  validity  of  the  FCC's  ruling 
that  functional  music  operations  is  not 
broadcasting  and  must  be  aired  on  other 
than  a  broadcast  channel  [Government, 
June  16]. 

Stations  benefiting  from  the  court's  stay 
orders  were:  WKJF  (FM)  Pittsburgh,  Pa.; 
WPEN-FM  Philadelphia,  Pa.;  KDFC  (FM) 
San  Francisco,  Calif.,  KRKD-FM  Los  An- 
geles, Calif.;  KMLA  (FM)  Los  Angeles, 
Calif.;  WDDS-FM  Syracuse,  N.  Y.;  WPKM 
(FM)  Tampa,  Fla.;  WMIT  (FM)  Cling- 
mans  Peak,  N.  C;  WMMW-FM  Meriden, 
Conn.,  and  WWDC-FM  Washington,  D.  C. 

WFMF  received  a  stay  last  March.  In 


Page  64    •    November  3,  1958 


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November  3,  1958    •    Page  65 


GOVERNMENT  CONTINUED 


July  KFMU  (FM)  Los  Angeles,  Calif.; 
WNAV-FM  Annapolis,  Md.,  and  WEAW- 
FM  Evanston,  111.,  received  stays,  and  last 
month  WBFM  (FM)  New  York  received  a 
stay. 

Appeals  Court  Denies  Rehearing 
Of  1956  WAVY-TV  Norfolk  Grant 

The  full  U.  S.  Court  of  Appeals  in  Wash- 
ington has  denied  a  request  for  a  rehearing 
in  the  Norfolk,  Va.,  ch.  10  case.  The  court 
— with  two  dissents — denied  a  petition  for 
rehearing  filed  by  Beachview  Broadcasting 
Corp.,  losing  applicant  in  the  case.  Circuit 
Judges  Wilbur  K.  Miller  and  David  L. 
Bazelon  voted  to  grant  the  petition  for  re- 
hearing. 

Judge  Bazelon  stated  that  he  would  grant 
the  rehearing  "in  order  to  reconsider  this 
court's  recent  rulings  which  appear  to  render 
us  powerless  to  restrain  the  Commission 
from  employing  shifting  emphasis  of  com- 
parative criteria  obliterating  any  predictable 
pattern  of  decision." 

More  Power  for  Regionals  Asked 
To  Match  Class  III  Increases 

Rulemaking  for  increase  in  power  of 
Class  III  (regional)  stations  from  a  limit  of 
5  kw  to  10  kw  was  asked  of  the  FCC  last 
week  by  E.  Harold  Munn  Jr.,  consulting 
engineer,  Coldwater,  Mich. 

Mr.  Munn  said  increasing  man-made  in- 
terference caused  by  mechanization  of 
farms  and  small  cities  requires  a  stronger 
signal  to  override  this  interference.  Use  of 
the  FCC's  conductivity  map  M-3  shows  that 
many  Class  III  stations,  located  on  the  basis 
of  outmoded  data,  do  not  cover  the  regional 
areas  for  which  they  were  authorized  and 
in  some  cases  do  not  provide  the  minimum 
field  intensities  over  all  areas  of  the  city  of 
license. 

Commission  Abandons  Its  Effort 
To  Obtain  Third  V  for  Providence 

The  FCC  last  week  decided  to  drop  the 
whole  matter  of  obtaining  a  third  vhf  chan- 
nel for  Providence,  R.  I.  [Government, 
June  16].  Providence,  which  already  has 
vhf  chs.  10  and  12,  would  have  been  as- 
signed chs.  8  and  13  and  ch.  12  would  have 
been  moved  to  New  Haven,  Conn.,  among 
other  allocation  changes. 

In  view  of  air  hazards  and  problems  per- 
taining to  educational  reservations  and  mile- 
age separation  the  FCC  decided  that  none  of 
the  proposals  would  provide  Providence 
with  a  third  outlet.  Comrs.  T.  A.  M.  Craven 
and  John  Cross  dissented.  Chairman  John 
C.  Doerfer  and  Comr.  Frederick  Ford  did 
not  participate. 

Cross  Asks  Commission  Lawyers 
To  Help  FCC  Restore  Reputation 

Comr.  John  S.  Cross  last  week  called  on 
members  of  the  Federal  Communications 
Bar  Assn.  to  so  comport  themselves  in  their 
profession  as  to  help  the  FCC  "restore  its 
reputation"  and  "regain  the  confidence"  of 
the  public. 

The  FCC's  newest  member  addressed 
FCBA  at  its  monthly  luncheon  Thursday. 


A  commissioner  explains  his  mission: 
all  broadcasters  joined  in  Conelrad 


COMR.  LEE 


There  is  a  place  in  national  defense  for 
fm  and  tv  stations. 

This  is  the  message  that  is  being  carried 
to  broadcasters  by  FCC  Comr.  Robert  E. 
Lee  in  a  missionary  swing  around  the  coun- 
try in  behalf  of  Conelrad. 

What  the  FCC's  defense  commissioner 
has  been  urging  is  that  state  broadcasting 
organizations  establish  voluntary  communi- 
cation chains,  via  fm  and  tv  stations,  which 
would  come  into  ex- 
istence in  the  event 
of  an  emergency  and 
where  land  lines  are 
knocked     out.  At 
present  fm   and  tv 
stations  must  cease 
broadcasting  during 
an  air  raid. 

Mr.  Lee  is  enthu- 
siastic about  the  pos- 
sibilities. "Take  In- 
diana, for  example," 
he  said  the  other 
day.  "There's  a  whole  chain  of  fm  stations 
tied  together  for  the  football  games.  No 
reason  why  the  same  lineup  couldn't  per- 
form in  an  emergency.  We'll  help  them, 
too,  if  there  are  any  white  areas." 

Comr.  Lee  has  attended  nine  state  asso- 
ciation meetings  in  the  last  three  months. 
By  February,  he  estimates,  he  will  have 
attended  and  spoken  to  all  state  groups. 

His  major  purpose,  he  agrees,  is  to  re- 
vive interest  in  Conelrad.  This  is  a  mili- 
tary requirement,  he  stresses,  and  broad- 
casters must  assume  it  is  vital.  He  insists 
that  Conelrad  had  become  more  signifi- 
cant to  the  military  in  recent  years.  It  is 
much  more  than  just  a  deception  device. 
Because  of  security  classifications,  he  states, 
he  is  unable  to  be  more  specific. 

In  recent  years  broadcasters  have  become 
increasingly  critical  of  Conelrad.  Aside 
from  the  expense  most  broadcasters  object 
to  the  "nuisance"  entailed  in  participating. 
Most  feel  that  the  same  objective  could  be 
accomplished  through  other  means. 

Among  the  nuisances  which  have  been 
complained  of  in  recent  months,  two  are 
considered  typical: 

•  A  small-town  station  in  one  of  the 
southern  states  monitors  the  nearby  Con- 
elrad relay  key  station.  This  latter,  unfor- 
tunately, is  knocked  off  the  air  frequently. 
Through  some  misfunctioning,  the  small 
town  station's  Conelrad  alarm  reacts  each 
time  the  key  outlet  goes  off  the  air.  This 
has  happened  at  odd  times — such  as  when 
a  lone  announcer  is  on  the  air.  The  owner 
of  the  small-town  station  is  fearful  that 
some  day  his  employes  are  going  to  turn 
off  the  Conelrad  alarm  through  disgust. 

•  An  eastern  station  is  a  key  Conelrad 
outlet.  It  must  operate  24  hours  a  day.  A 
West  Coast  clear  channel  station  has  been 
approached  by  the  Air  Force  to  become  a 
key  outlet  in  another  facet  of  Conelrad. 
But,  because  of  co-channel  operation  by  an 
East  Coast  station,  the  West  Coast  clear  can- 


Page  66 


November  3,  1958 


not  comply  with  the  military  national  de- 
fense request.  Yet,  the  East  Coast  station 
is  perfectly  willing  to  curtail  its  24  hour  a 
day  service  to  permit  this  activity. 

Civil  defense  officials  have  been  critical 
of  the  Conelrad  plan  because,  they  claimed, 
there  is  not  sufficient  coverage  for  the  dis- 
semination of  information  to  the  public. 

This  has  been  overcome  now,  Comr. 
Lee  says,  through  closer  coordination  be- 
tween broadcasters  and  local  civilian  de- 
fense officials. 

Mr.  Lee  has  an  answer  to  these  objec- 
tions. "Look,"  he  says.  "It's  like  having  a 
fire  department.  We  beef  at  seeing  the 
firemen  sitting  around  playing  cards  all 
the  time,  but  when  a  fire  breaks  out  we're 
happy  we  have  them." 

The  Conelrad  plan  went  into  effect  in 
1951.  It  uses  clusters  of  standard  band 
broadcast  stations  operating  on  an  intermit- 
tent, sequential  basis  with  low  power.  Its 
purpose  is  to  confuse  enemy  planes  or 
missiles  and  prevent  them  from  "homing" 
on  U.  S.  targets  through  the  use  of  U.  S. 
broadcast  signals.  Conelrad  stations  switch 
to  640  kc  or  1240  kc  when  in  emergency 
operation. 

Secondary  Conelrad  stations  are  local, 
low-power  outlets  which  are  permitted  to 
broadcast  for  30  seconds  every  20  min- 
utes to  broadcast  defense  information. 

In  the  planning  stage  is  the  use  of  73 
high-powered  "skywave"  stations  capable 
of  blanketing  the  U.  S.  by  operating  24 
hours  a  day.  These  would  be  used  for  na- 
tional coverage  by  the  government  to  direct 
messages  and  instructions  to  the  civilian 
populace  just  before  an  attack  and  immedi- 
ately after. 

During  the  blackout,  however,  these  sta- 
tions would  either  be  silent  or  participate 
in  normal  Conelrad  operation. 

There  are  1,218  standard  broadcast  sta- 
tions now  voluntarily  participating  in  the 
Conelrad  project.  Among  these  are  65  key 
stations  and  271  relay  key  stations. 

Dozens  of  refinements  have  been  de- 
veloped since  the  relatively  crude  beginning 
of  the  deception  formula  devised  early  in 
the  "Cold  War"  to  enable  radio  stations  to 
remain  on  the  air  during  an  enemy  attack. 

One  is  a  device  which  permits  a  controller 
to  maintain  a  broadcast  by  one  of  the 
Conelrad  stations  for  a  longer  period  than 
the  few  seconds  provided  in  the  automatic 
sequential  operation  now  in  existence.  This 
could  be  used,  it  was  explained,  to  permit 
a  station  in  one  quadrant  of  a  Conelrad 
cluster  to  be  on  the  air  long  enough  to  com- 
plete full  civil  defense  information. 

Another  is  the  use  of  the  Conelrad  setup 
by  the  Weather  Bureau  for  the  alerting  of 
local  government  officials  in  the  event  of 
hurricanes  or  tornadoes. 

Comr.  Lee  also  stresses  the  benefits  that 
accrue  to  Conelrad  stations.  In  certain  in- 
stances, he  points  out,  a  key  Conelrad  sta- 
tion must  transmit  at  a  higher  power  than 
it  is  licensed  for.   The  Commission  looks 

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favorably  on  applications  for  higher  power 
for  this  purpose,  he  said. 

Mr.  Lee  refers  to  one  eastern  station 
whose  increase  in  power  has  been  followed 
by  a  jump  in  income. 

Another  plus,  Mr.  Lee  points  out,  is  a 
government-pushed  plan  to  aid  Conelrad 
stations  in  acquiring  auxiliary  generating 
equipment  economically.  There  are  other 
possibilities,  Mr.  Lee  emphasizes — such  as 
fast  tax  write-offs  for  special  equipment  or 
expenses  connected  with  defense. 

One  of  the  significant  revisions  of  the 
Conelrad  plan  has  to  do  with  closely  con- 
tiguous cities  where  two  separate  clusters 
of  stations  operate  and  where  there  might 
be  some  interference.  Conelrad  officials  are 
now  thinking  of  separating  the  640  kc  or 
1240  kc  listening  wavelengths,  assigning 
one  to  one  city,  and  the  other  to  the  neigh- 
boring community. 

Commission  Takes  Four  Actions 

In  New  Orleans  Ch.  12  Case 

The  FCC  moved  in  on  the  New  Orleans 
ch.  12  case  last  week  with  four  actions. 

•  The  Commission  denied  the  request  by 
ch.  12  WJTV  (TV)  Jackson,  Miss.,  that  ch. 
20  WJMR-TV  New  Orleans  be  directed  to 
cease  operation  immediately  of  its  simul- 
taneous experimental  broadcasting  on  ch. 
12. 

•  The  WJMR-TV  experimental  license 
was  cancelled  effective  Jan.  1,  1959. 

•  WJMR-TV's  request  for  an  oral  argu- 
ment was  denied. 

•  The  WJMR-TV  application  for  an  ex- 
perimental authorization  was  designated  for 
evidentiary  hearing  in  accordance  with  last 
spring's  U.  S.  Court  of  Appeals  decision. 

The  Court  ruled  that  the  FCC  "erred"  in 
granting  the  applications  of  WJMR-TV  to 
simultaneous  broadcasting  on  chs.  12  and 
20.  It  remanded  the  case  to  the  FCC  for  a 
hearing  on  the  WJTV  (TV)  allegations  that 
WJMR-TV  was  "not  proposing  a  bona  fide 
experiment"  with  its  New  Orleans  dual  op- 
erations [Government,  May  26]. 

Crosley  Asks  High  Court  Review 
Of  Ch.  13  Remand  by  Appeals 

Crosley  Broadcasting  Corp.  last  week 
asked  the  U.  S.  Supreme  Court  to  review 
an  appeals  court  ruling  which  turned  back 
for  further  FCC  consideration  its  ch.  13 
Indianapolis  grant. 

Crosley  said  the  appeals  court  erred  when 
it  ruled  that  FCC  Comr.  T.  A.  M.  Craven 
should  not  have  voted  in  the  1957  FCC  de- 
cision granting  Indianapolis'  ch.  13  to 
Crosley.  The  Commission's  vote  was  four 
for  Crosley,  one  each  for  each  of  two  other 
applicants  and  a  third  vote  to  reopen  the 
record.  Comr.  Craven  abstained  in  the  first 
vote  but  was  prevailed  to  cast  his  vote  on 
the  second  ballot  in  order  to  break  the 
impasse.  The  appeals  court  remanded  the 
case  to  the  FCC  last  June  because  Comr. 
Craven  voted  without  having  heard  the  oral 
argument.  Comr.  Craven  was  not  a  member 
of  the  FCC  at  oral  argument.  It  denied  a 
rehearing  last  September  [Government, 
Sept.  29].  The  appeal  was  brought  by  WIBC 


Page  68    •    November  3,  1958 


Indanapolis,  one  of  the  three  unsuccessful 
applicants  in  the  original  hearing.  The  other 
unsuccessful  applicants  were  WIRE  Indian- 
apolis and  Mid-West  Tv  Corp. 

Harris  Probe  Invites  Answers 
To  Charges  Leveled  by  Eastland 

Hearings  on  the  Pittsburgh  ch.  4  case  will 
be  resumed  by  the  House  Legislative  Over- 
sight Subcommittee  at  2  p.m.  Nov.  12. 
Robert  W.  Lishman.  chief  counsel,  said  last 
week.  Mr.  Lishman  said  all  the  principals 
implicated  in  testimony  Sept.  23-24  by 
Oliver  Eastland,  staff  investigator,  have  been 
"invited"  to  appear,  including  former  FCC 
Chairman  George  C.  McConnaughey. 

He  said  the  hearings  on  ch.  4  will  follow 
a  subcommittee  executive  (closed)  session 
on  the  morning  of  Nov.  12  and  probably 
will  continue  to  the  following  Monday 
(Nov.  17).  Other  witnesses  asked  to  ap- 
pear, he  said,  include  Earl  F.  Reed  and  Lee 
W.  Eckels,  principals  in  Tv  City  Inc.,  one 
of  the  applicants  and  Washington  attorney 
Raoul  E.  Desvernine,  representing  a  steel 
company  in  which  Messrs.  Reed  and  Eckels 
have  substantial  interests.  Tv  City  merged 
with  WCAE  Pittsburgh  and  the  merged 
company  received  the  ch.  4  grant  July  25. 
1957. 

Staff  Investigator  Eastland  testified  at  the 
Sept.  23-24  sessions  that  Messrs.  Reed  and 
Eckels  heard  "rumors"  that  former  Chair- 
man McConnaughey  solicited  $50,000  from 
one  applicant  for  his  vote  and  $20,000  a 
year  for  10  years  from  another.  Mr.  East- 
land testified  that  several  ex  parte  contacts 
were  made  between  Mr.  Desvernine  and 
Warren  Baker,  then  general  counsel  of  the 
FCC. 

Mr.  Lishman  said  several  political  figures, 
including  candidates  for  office  whom  he 
declined  to  identify,  had  "demanded"  the 
hearings  be  resumed  immediately  after  de- 
velopments in  Mr.  Eastland's  testimony  in 
September  but  that  Subcommittee  Chairman 
Oren  Harris  (D-Ark.)  postponed  hearings 
until  after  the  election  tomorrow  (Nov.  4) 
to  avoid  political  matters. 

Mr.  Lishman  did  not  mention  by  name 
as  invited  witnesses  other  persons  whom  Mr. 
Eastland  testified  were  involved  in  various 
behind-the-scenes  activities  in  the  ch.  4 
case.  These  included  Democratic  Mayor 
David  Lawrence  of  Pittsburgh.  Sen.  George 
Smathers  (D-Fla.)  and  multiple-station 
owner  George  B.  Storer. 

Torre  Case  to  Supreme  Court 

A  centuries-old  "right"  of  newspaper  re- 
porters to  refuse  to  name  their  sources  has 
been  placed  before  the  U.  S.  Supreme  Court. 

Marie  Torre,  New  York  Herald-Tribune 
radio-tv  columnist,  appealed  last  week  for 
Supreme  Court  review  of  a  10-day  jail 
sentence  for  criminal  contempt  of  court 
because  she  refused  to  name  the  source  of 
a  story  she  wrote. 

Miss  Torre's  jail  sentence — imposed  by 
New  York  federal  district  Judge  Sylvester 
J.  Ryan — was  upheld  by  the  Second  U.  S. 
Circuit  Court  of  Appeals  last  September. 
The  opinion  was  written  by  then  Circuit 
Judge  Potter  Stewart,  now  a  member  of 
the  Supreme  Court.  It  is  believed  Justice 
Stewart  will  disqualify  himself. 

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(No  dollars  from  do-nots) 

I  y^TlNCE  UPON  A  TIME  there  was  a  station  manager  who 
I  \i7  i  nac^  enou&h  gun  powder  to  set  the  world  on  fire. 
3f  Unfortunately,  his  troops,  like  Guy  Fawkes,  kept 
getting  hung  up —  short  of  the  goal. 


Then  one  day  while  fuming  over  the  cold  ashes  of  his 
fallen  hopes  he  met  the  friendly  Boiling  man  who 
explained  how  to  place  the  charge  where  it  would  do  the 
most  good — and,  set  it  off! 

Today  with  the  aid  of  his  new  found  friend  he's  breaking 
through.* 

The  moral  of  this  story  is.. .Don't  ever  nurse  a  yearn  for 
the  worse. 

*If —  in  the  din  of  battle  you  can  keep  your  head  while 
those  about  you  are  losing  theirs  —  you'll  call  us. 


THE  BOLLING  COMPANY 

STATION  REPRESENTATIVES 
247  PARK  AVENUE,  NEW  YORK  CITY,  N.Y. 


INC. 


CHICAGO 


BOSTON 


LOS  ANGELES 


SAN  FRANCISCO 


DALLAS 


GOVERNMENT  continued 


WITI-TV  PURCHASE 
DEFENDED  BY  STORER 

•  Letter  answers  FCC  queries 

•  No  undue  concentration  seen 

Storer  Broadcasting  Co.  last  week  told 
the  FCC  that  its  proposed  purchase  of 
WITI-TV  Milwaukee  won't  result  in  a  con- 
centration of  radio-tv  station  ownership 
against  the  public  interest,  that  Storer 
doesn't  intend  to  combine  its  other  radio-tv 
outlets  with  WITI-TV  for  rate  purposes  un- 
less forced  to  by  competition  from  other 
multiple  radio-tv  station  owners  in  Milwau- 
kee (Hearst  Radio  and  CBS)  and  that  Storer 
feels  it  can  make  a  go  financially  of  WITI- 
TV  as  an  independent  outlet  because  that 
station  isn't  beset  by  troubles  similar  to  those 
which  confronted  Storer's  independent  (and 
now-dark)  WVUE  (TV)  Wilmington. 

The  Storer  presentation  was  a  reply  to  a 
Commission  letter  in  mid-October  [Govern- 
ment, Oct.  20]  posing  these  questions  about 
the  company's  proposed  purchase  of  WITI- 
TV  (ch.  6)  for  $4,462,500  [At  Deadline, 
Aug.  11].  The  FCC,  by  a  3-2  vote,  asked 
for  the  information  before  considering  ap- 
proval of  the  transaction. 

Storer  maintained  last  week  that  it  has 
"never"  sold  a  radio  or  tv  station  except  to 
comply  with  the  FCC's  numerical  limit  (five 
vhfs,  2  uhfs,  7  ams,  7  fms)  on  station  owner- 
ship. Even  when  Storer  has  done  so,  said 
the  letter  signed  by  Vice  President-Secre- 
tary John  E.  McCoy,  the  company  has  "im- 
mediately re-invested"  in  radio  or  tv  sta- 
tions which  appeared  to  offer  "greater  op- 
portunities for  public  service  and  financial 
return." 

Substitution  of  WITI-TV  for  WVUE. 
Storer  said,  actually  will  represent  a  reduc- 
tion of  1,257,500  tv  homes  served  and  an 
area  reduction  of  399  square  miles.  After 
the  transfer  there  will  be  "at  least"  five 
multiple  tv  owners  serving  a  greater  aggre- 
gate population  than  Storer,  the  company 
said,  listing  CBS,  NBC,  ABC,  Westinghouse 
Broadcasting  and  General  Teleradio  (and 
considering  GT's  CKLW-TV  Windsor,  Ont.- 
Detroit). 

Storer  noted  WITI-TV  serves  a  separate 
economic  area  from  other  Storer  stations 
and  that  it  has  no  lack  of  competition  from 
other  radio-tv  stations  and  other  media.  It 
was  pointed  out  the  FCC  "repeatedly"  has 


determined  that  other  multiple  radio-tv 
operations — serving  larger  cities  and  larger 
populations  than  Storer — are  not  against  the 
public  interest.  Storer  listed  a  number  of 
transactions  approved  by  the  FCC  in  the 
past  and  involving  CBS,  NBC,  ABC,  WBC 
and  GT  and  said  these  companies  had  been 
favored  "repeatedly"  by  the  FCC  in  com- 
parative hearings,  uncontested  transfers  and 
protested  transfers. 

The  letter  said  Storer  will  not  set  rates 
for  WITI-TV  in  combination  with  other 
Storer  radio-tv  stations  unless  locally  com- 
peting multiple  owners  such  as  Hearst  and 
CBS  institute  this  practice.  In  such  an  event, 
Storer  said,  it  reserves  the  right  to  recon- 
sider. 

Storer  said  that  while  it  had  failed  to 
operate  WVUE  and  WGBS-TV  Miami  with 
financial  success  as  independents,  the  com- 
pany has  received  valuable  experiences 
therefrom.  It  noted  losses  of  $2  million 
within  16  months  at  WVUE. 

Citing  differences  in  WITI-TV  and 
WVUE  which  would  make  more  likely  the 
success  of  WITI-TV  as  an  independent 
where  WVUE  failed,  Storer  said  WITI-TV 
revenues  have  improved  over  1957  and  the 
station  should  show  an  operating  profit  of 
at  least  $6,500  this  year.  WITI-TV's  com- 
petitive situation  is  better,  it  was  noted,  be- 
cause WVUE  competed  with  three  "estab- 
lished" (i.e.,  pre-freeze)  vhfs,  whereas  the 
Milwaukee  outlet  has  only  one  such  estab- 
lished competitor— WTMJ-TV.  WISN-TV 
has  been  on  the  air  only  since  October  1954 
and  under  its  present  ownership  (Hearst) 
since  March  1955,  while  uhf  WXIX-TV,  on 
the  air  since  September  1953,  has  been 
owned  by  CBS  only  since  1955. 

WVUE  had  programming  problems  be- 
cause competitors  had  control  of  "sub- 
stantially all  good  programming"  otherwise 
available  to  an  independent — all  major  film 
feature  packages,  substantially  all  good  syn- 
dicated film  series  and  sporting  event  fea- 
tures. WVUE  had  to  sublicense  from  WFIL- 
TV  Philadelphia  for  $1.5  million  the  RKO 
package,  the  only  one  it  was  able  to  obtain, 
Storer  said.  WITI-TV  has  no  such  problem 
and  its  schedule  of  features  and  syndicated 
films,  plus  some  ABC-TV  network  pro- 
grams, is  "highly  competitive,"  it  was  said. 
Storer  also  has  contracted  for  the  Para- 
mount feature  film  package  contingent  on 
FCC  approval  of  the  WITI-TV  purchase,  it 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


inter  mountain  Network  Affiliate 

K  O  V  O 

Provo,  Utah 
5,000  watts  at  960 

is  NUMBER  ONE* 

In  The  Rich  and  Industrial  Utah  Valley 

Pulse — Feb.,  1958 


CONTACT  YOUR  AVERY-KNODEL  MAN 


was  noted. 

Storer  cited  a  "long  history"  of  non-ac- 
ceptance of  WVUE  in  its  market,  audience 
habits  of  tuning  to  network  stations  in 
Philadelphia,  receiving  antenna  orientation 
problems  and  alleged  harmonic  interference 
from  WPEN1FM  Philadelphia.  WVUE,  al- 
though in  Wilmington,  had  to  pay  the  same 
operating  costs  prevailing  in  Philadelphia, 
costs  not  present  in  Milwaukee,  Storer 
added  . 

ARB  audience  surveys  were  cited  for 
August  and  September  1958  to  show  that 
WITI-TV  enjoys  a  much  better  competitive 
position  in  relation  to  its  competitors  than 
did  WVUE. 

Storer  added  that  should  a  network 
affiliation  become  available  in  Milwaukee. 
Storer.  "of  course,"  will  seek  it. 

WBC  Protests  Black  Mark  Given 
For  KYW-TV's  Use  of  NAM  Film 

Westinghouse  Broadcasting  Co.  last  week 
asked  the  FCC  for  a  cleaner  mark  in  deport- 
ment than  that  given  its  KYW-TV  Cleve- 
land for  programming  free  news  film  on  a 
"controversial  issue"  without  announcing 
who  furnished  the  film. 

WBC  lit  into  the  FCC's  interpretations  of 
its  rules  in  handing  the  company  a  repri- 
mand for  telecasting  on  one  of  its  news  pro- 
grams a  film  made  of  the  "Kohler  hearings'" 
last  March  before  a  special  Senate  Labor- 
Management  Committee  [Government, 
Sept.  29].  Storer  Broadcasting  Co.  was 
chastised  along  with  WBC  for  carrying  a 
film  of  the  hearings,  furnished  by  National 
Assn.  of  Manufacturers.  More  than  20 
other  tv  stations  also  carried  the  film  [Gov- 
ernment, April  21,  et  seq.]. 

Westinghouse  urged  the  FCC  to  let  a  sta- 
tion exercise  its  own  judgment  on  the  fair- 
ness of  whatever  it  presents  on  a  news  pro- 
gram. WBC  questioned  whether  a  station 
presenting  a  controversial  viewpoint  as  part 
of  a  news  program  has  the  affirmative  duty 
to  seek  out  and  encourage  divergent 
opinions. 

The  company  also  wanted  to  know  the 
extent  of  FCC  rules  on  material  furnished 
free  to  a  station  by  persons  or  organizations 
seeking  publicity  and  under  what  circum- 
stances the  furnishing  of  such  material  free 
to  a  station  is  considered  by  the  FCC  as  an 
inducement  to  the  station  to  broadcast  the 
material. 

Westinghouse  asked  the  FCC  to  ameli- 
orate the  wording  of  its  letter  to  WBC  last 
September  so  as  to  indicate  that  the  com- 
pany's conduct  was  not  "delinquent"  and 
that  the  FCC  finding  would  not  "militate" 
against  WBC's  overall  qualifications  as  a 
broadcast  licensee  in  the  future. 

WBC  said  it  has  been  unable  to  find  any 
previous  FCC  ruling  or  court  decision  that 
the  FCC  rule  requiring  source  identification 
of  free  material  of  a  controversial  nature  is 
applicable  to  "hard  news"  programs.  KYW- 
TV's  judgment  was  made  in  good  faith  and 
was  a  reasonable  one  under  the  circum- 
stances, WBC  said,  expressing  its  feeling 
that  good  faith  and  a  reasonable  effort  to 
conform  to  FCC  rules  shouldn't  be  consid- 
ered as  "conduct  substantially  short  of  that 
required  of  a  broadcast  licensee." 


y  WITH  THE 


Inter  x 
Mountain 
Network 


Page  70    •    November  3,  1958 


Broadcasting 


NEWEST  STRUCTURE  IN  WASHINGTON! 


WRC-Tv's  new  rate  card  (No.  14)  is  a  thing  of  beauty  . . .  and  a 
joy  to  work  with.  Effective  Nov.  1,  1958,  it  offers  important 
new  opportunities  for  advertisers.  The  most  significant  change 
enables  the  advertiser  to  purchase  announcements  on  all 
plans  on  a  non-pre-emptible  basis  with  fixed  positions  for  a 
limited  number  of  prime-time  10-second  spots!  ■  Time  period 
classifications  have  been  reduced  to  a  minimum.  Calculations 


take  only  moments.  And  it  will  take  you  only  a  moment  to 
obtain  maximum  benefits  from  the  Capital's  newest  rate 
structure  . .  .which  goes  hand-in-hand  with  the  Capital's  most 
modern  television  facilities.  Now,  more  than  ever,  you  will 
find  it  easier,  more  profitable  to  do  business  with  wrc-tv  . . . 
NBC  Leadership  station  in  Wash- 
ington, D.  C.  Sold  by  NBC  Spot  Sales 


WRC-TV- 4 


GOVERNMENT  continued 


HIGHER  l-A  POWERS— PRO  &  CON 


most 

HAPPY 
SPONSORS 

select  these  fine  Radio  Stations 


November's  "Most  Happy  Sponsor" 
stations  on  the  Lang-Worth  Radio 
Hucksters  &  Airlifts  jingle  service 
bandwagon  may  be  singled  out  be- 
cause each  in  a  different  way  has 
"butted  heads"  with  an  advertising 
situation — and  licked  it  for  Radio! 
Lang-Worth's  congratulations  to — 

WTOB,  WINSTON-SALEM,  N.  C: 
CHARLIE  BRUNT  REPORTING— 
How  to  get  the  lion's  share  of  the 
County  Fair  radio  budget?  A  Radio 
Huckster  jingle  campaign,  smartly 
produced  by  WTOB,  turned  the  trick. 
"A  moral  victory"  reports  Mgr. 
Blunt,  who  adds  with  pride  of 
achievement  in  his  Sales  and  Pro- 
duction organization  that  "every 
week  new  billing  is  signed  with  the 
help  of  Hucksters  &  Airlifts  .  .  . 
one  of  the  biggest  reasons  why  bill- 
ings are  'way  ahead  of  last  year." 

WWNY,  WATERTOWN,  N.  Y.: 
ROD  ABARE  REPORTING— 
Situation:  How  to  keep  new  busi- 
ness phone  numbers  before  the  con- 
sumer in  changeover  to  dial  system. 
Newspaper — No,  Radio!  With  Lang- 
Worth  Attention  Getters  and  jingles, 
WWNY  sold  as  much  as  100  spots 
in  retailer  campaigns,  including  cab 
service,  laundries  and  others.  Situa- 
tion licked! 

WDKN,  DICKSON,  TENN.: 
BILL  POTTS  REPORTING— 
"It  had  the  biggest  single  item  re- 
sults that  the  shop  had  done  in  12 
years  of  all  media  promotion."  This 
is  the  summary  of  the  Vogue  Apparel 
Shop  on  a  swim  suit  promotion  over 
WDKN,  expertly  produced  with 
Radio  Hucksters. 

WEJL,  SCRANTON,  PA.: 
HUGH  CONNOR  REPORTING— 
Situation:  A  shoe  retailer  relegating 
Radio  in  favor  of  other  media.  Ans- 
wer: "Buy  Better  Shoes"  Huckster 
jingle  to  spell  out  the  quality  mes- 
sage the  dealer  desired.  Result:  An 
increase  of  60%  in  billing  with  an 
already  "Happy  Sponsor." 

These  and  many  other  progressive  sta- 
tions combine  their  top  production  and 
sales  know-how  with  Radio  Hucksters 
&  Airlifts  to  win  most  happy  sponsors. 
Let  Radio  hucksters  &  Airlifts  make 
the  difference  to  your  station.  Contact— 

LANG-WORTH 

FEATURE  PROGRAMS,  INC. 

17  5  5  Broadway,  New  York  19,  N.Y. 
Page  72    •    November  3,  1958 


The  issue  of  higher  powers  for  clear 
channel  stations — which  is  being  held  in 
abeyance  by  the  FCC  in  its  current  rule- 
making on  clear  channels — permeated  the 
thinking  if  not  always  the  remarks  of  most 
parties  filing  reply  comments  on  the  pro- 
ceeding last  week.  Several  multiple  owners 
felt  the  record  in  the  FCC  rulemaking  is 
out  of  date  or  incomplete. 

Clear  Channel  Broadcasting  Service, 
which  plumped  for  higher  powers  (up  to 
750  kw)  for  Class  I-A  clear  channel  sta- 
tions in  its  original  comments  [Govern- 
ment, Aug.  18],  stuck  to  that  stand  last 
week  as  a  "minimum  proposal."  along  with 
highest  power  for  at  least  four  I-B  outlets. 
CCBS  said  there  is  no  reason  why  the  FCC 
can't  resolve  all  the  issues  posed.  CCBS 
held  that  while  there  has  been  a  considerable 
increase  in  the  number  of  am  stations  since 
1947,  this  has  had  no  significant  effect  in 
filling  in  "white  areas." 

ABC  said  the  record  of  the  clear  channel 
proceeding  is  out  of  date  and  incomplete, 
said  ABC  opposes  a  "piecemeal"  solution 
of  duplicating  clear  channels  in  this  pro- 
ceeding while  deferring  considerations  of 
higher  power  for  at  least  four  1-B  outlets, 
it  questions  the  soundness  of  "breaking 
down"  the  clear  channels.  ABC  expressed 
concern  that  its  WABC  New  York  (770 
kc)  would  lose  skywave  service  in  the  East 
if  the  FCC  goes  through  with  its  decision 
assigning  770  kc  to  KOB  Albuquerque  and 
requiring  both  stations  to  use  directional 
antennas.  ABC  suggested  the  FCC  con- 
sider putting  KOB  on  660  kc  (NBC's 
WRCA  New  York),  880  kc  (CBS's  WCBS 
New  York)  or  1180  kc  (WHAM  Rochester, 
N.  Y.,  NBC  affiliate)  on  grounds  these  two 
networks  have  "a  plethora"  of  skywave 
services  in  the  East. 

NBC  maintained  its  position  that  the  rec- 
ord is  not  up  to  date  and  hasn"t  been 
brought  up  to  date  by  comments  and  ad- 
vised the  FCC  against  making  "drastic  and 
extensive'"  changes  in  the  broadcasting  sys- 
tem which  has  "prevailed  since  the  1920s" 
unless  the  need  is  "clear  and  unequivocal." 
The  network  opposed  a  proposal  for  assign- 
ment of  660  kc  (WRCA  New  York)  to 
Phoenix  (Meredith's  KPHO  there).  NBC 
said  the  FCC  should  terminate  its  proceed- 
ing unless  it  is  prepared  to  hold  a  hearing 
on  specific  and  detailed  proposals  on  all 
Class  I-A  channels. 

Storer  Broadcasting  Co.  said  implementa- 
tion of  the  present  FCC  rulemaking  would 
result  in  interminable  legal  proceedings  and 
probably  a  court  decree  ordering  that  the 
record  be  completed.  Storer  proposed  that 
the  FCC  call  for  additional,  specific  pro- 
posals on  all  24  Class  I-A  channels,  speci- 
fying information  requested  and  standards 
of  service  and  interference. 

Westinghouse  Broadcasting  Co.  also 
called  the  record  inadequate  and  said  the 
FCC  can't  duplicate  clear  channels  without 
deciding  if  increased  power  to  750  kc  will 
be  granted  to  clears.  WBC  said  it  opposes 
assignment  of  I-B  stations  on  1030  kc 
(WBZ  Boston),  1020  kc  (KDKA  Pitts- 
burgh)  and  1100  kc   (KYW  Cleveland). 


WBC  submitted  an  engineering  study  pur- 
porting to  show  how  a  total  of  20  Class  II 
stations  could  be  assigned  on  the  three  fre- 
quencies with  a  minimum  of  loss  to  existing 
primary  services.  WBC  said  this  plan  would 
provide  local  primary  night  service  to  11 
communities  and  in  many  cases  a  first 
primary  night  service  of  any  kind.  It  sug- 
gested equivalent  plans  for  other  frequen- 
cies. 

Meredith  Engineering  Co.  asked  dupli- 
cations of  clear  channels  as  follows:  660  kc 
(WRCA  New  York)  at  Phoenix  (Mere- 
diths KPHO  is  at  Phoenix);  770  kc 
(WABC  New  York)  at  Albuquerque  (this 
is  what  FCC  contemplates  in  its  decision 
assigning  KOB  Albuquerque  on  770  kc); 
880  kc  (WCBS  New  York)  in  Wyoming 
(city  not  named);  1100  kc  (KYW  Cleve- 
land) at  Seattle,  and  1180  kc  (WHAM 
Rochester)  in  Idaho  or  Alaska  (cities  not 
named).  This  would  provide  8,244,200 
people  in  the  West  an  additional  secondary 
service  and  1,220.000  three  additional  serv- 
ices. Meredith  said. 

KING  Seattle  also  asked  1100  kc  at 
Seattle  and  660  kc  at  Phoenix  and  suggested 
that  1030  kc  (WBZ  Boston)  should  be  as- 
signed at  Billings,  Mont. 

KOOK  Billings.  Mont.,  which  wants  a 
Class  I  station  assigned  on  660  kc  in  Mon- 
tana, opposed  the  KING  and  Meredith 
plans.  KOOK  said  KFAR  Fairbanks, 
Alaska  (Class  II  on  660  kc)  wants  more 
protection  than  that  normally  given  Class  I 
stations. 

KFAR  Fairbanks,  Alaska,  objected  to 
proposals  to  assign  660  kc  to  Montana, 
saying  it  would  destroy  KFAR  service  in 
important  areas  of  Alaska. 

KXL  Portland,  Ore.,  which  has  asked 
assignment  of  KXL  as  a  Class  I-B  on  750 
kc  unlimited,  said  this  nighttime  operation 
is  not  incompatible  with  an  increase  bv 
WSB  Atlanta  (750  kc)  to  750  kw. 

WSB  Atlanta,  however,  attacked  this 
plan  for  duplication,  saying  the  FCC  has 
not  proposed  nor  does  it  contemplate  night- 
time duplication  on  750  kc. 

KDYL  Salt  Lake  City  felt  duplication  of 
the  three  New  York  City  clears,  660  kc, 
770  kc  and  880  kc  would  "cure"  more 
"white  areas"  in  area  and  population  in 
four  western  states  than  the  losses  which 
would  be  created  west  of  New  York  City. 

WGN  Chicago,  Class  I-A  clear  on  720 
kc,  said  that  frequency  should  be  continued 
as  a  Class  I-A  and  WGN  should  be  given 
higher  power. 

WCCO  Minneapolis  (Class  I-A,  830  kc) 
opposed  a  request  by  WNYC  New  York 
for  nighttime  operation  on  that  frequency. 

KFSD  San  Diego  said  a  Class  I  or  II 
station  should  be  assigned  on  a  clear  chan- 
nel there  only  if  it  would  improve  secondary 
service  for  underserved  areas  and  said  it 
reserves  the  right  to  apply  for  such  a  fa- 
cility along  with  KFMB  San  Diego. 

KATR  Corpus  Christi,  Tex.,  50  kw  day- 
timer  on  1030  kc,  said  the  FCC's  decision 
assigning  KOB  Albuquerque  to  770  kc 
opens  the  way  for  duplication  of  1030  kc 

Broadcasting 


On  Election  Night, 
As  Usual  -  - 


It's 


PREFERRED 


For  generations,  AP's  election  service  has  been  the  standard 
of  accuracy.  Candidates  concede,  or  set  off  victory  celebrations,  because  they 


trust  AP's  figures. 


AP's  election  service  is  unmatched  because  AP's  collection  system 
is  unmatched. 

An  army  of  65,000  workers  from  AP-member  newspapers 
and  radio  stations  goes  into  the  precincts  to  get  the  up-to-the-moment  vote, 
funnels  the  figures  into  AP  bureaus  for  electronic  tabulation  and  priority 
transmission  over  AP's  400,000  miles  of  leased  wires. 

Editors  learned  long  ago  that  AP  returns  can  be  trusted  because 
AP  never  estimates,  never  guesses,  never  projects. 


-THE  ASSOCIATED  PRESS 


Broadcasting 


November  3,  1958    •   Page  73 


GOVERNMENT  continued 


PERSONNEL  RELATIONS 


on  an  unlimited,  fulltime  operational  basis. 

KSL  Salt  Lake  City  (Class  I-A,  1160  kc) 
said  proposals  to  duplicate  some  I-A  chan- 
nels show  little  promise  of  reducing  white 
areas  and  called  for  increased  power  for 
Class  I-As.  It  asked  that  it  be  singled  out 
for  early  authorization  for  higher  power  be- 
cause it  is  the  only  I-A  station  "indicated" 
for  non-directional  operation. 

KSKY  Dallas  (660  kc,  1  kw  day)  said 
it  wants  50  kw  day  and  after  that  night 
operation  with  the  maximum  permissible 
power. 

KREX  Grand  Junction,  Colo.,  asked  the 
FCC  to  examine  the  needs  of  Colorado  for 
one  of  the  duplicated  channels. 

A  number  of  stations  said  they  were 
flatly  opposed  to  or  were  opposed  to  ac- 
tion looking  toward  granting  higher  power 
to  clear  channel  stations.  Most  of  them 
said  they  withheld  comments  on  power  for 
clears  because  this  wasn't  part  of  the  FCC 
rulemaking,  but  that,  since  proponents 
for  higher  power  had  brought  up  the  sub- 
ject in  August  comments,  they  want  to  go 
on  record  as  being  opposed  to  such  in- 
creases. They  included: 

KFRO  Longview,  Tex.;  KICD  Spencer, 
Iowa;  KVOG  Ogden,  Utah;  WMAZ  Macon, 
Ga.;  WEMP  Milwaukee;  WKHM  Jackson, 
Mich.;  WELL  Battle  Creek,  Mich.;  WKMH 
Dearborn,  WKMF  Flint  and  WSAM 
Saginaw,  all  Michigan;  WVPO  Stroudsburg, 
Pa.;  KWK  St.  Louis;  WLAC  Nashville; 
KJBS  San  Francisco;  KXOK  St.  Louis; 
KLIF  Dallas;  KENS  San  Antonio;  WWDC 
Washington;  WDSU  New  Orleans;  WDEF 
Chattanooga;  WMBR  Jacksonville,  Fla., 
and  WRAL  Raleigh,  N.  C. 

California  Radio  Announcements 
On  Referendum  Bring  Protests 

The  FCC  last  week  was  investigating 
protests  against  announcements  on  Cali- 
fornia radio  stations  implying  President 
Eisenhower  and  Vice  President  Nixon  sup- 
port a  state  referendum  measure  in  the 
elections  tomorrow  that  would  take  tax- 
exemption  away  from  private  and  paro- 
chial schools. 

The  White  House  and  the  FBI  also  re- 
ceived protests.  President  Eisenhower  issued 
a  denial  that  he  supported  the  measure 
(Proposition  16)  and  Mr.  Nixon  said  he 
voted  against  it  by  absentee  ballot.  Mr. 
Nixon  called  the  radio  copy  "falsification 
and  bigotry  at  its  worst." 

The  FCC  declined  to  name  the  stations 
involved  pending  queries  to  the  stations 
themselves.  Some  of  the  protests  failed  to 
name  specific  stations,  FCC  said. 

The  radio  spots,  placed  by  Californians 
for  Public  Schools,  began:  "Californians, 
wake  up.  Did  you  know  that  the  head- 
quarters of  the  Roman  Catholic  Church 
in  Rome  has  sent  instructions  to  all  Cath- 
olics in  California  to  oppose  Proposition  16? 
.  .  .  This  foreign  attempt  to  influence  Cali- 
fornia voters  is  in  contrast  with  the  stand 
of  the  President  and  Vice  President  of  the 
United  States,  both  of  whom  have  refused 
appeals  to  influence  our  state  educational 
policy  .  .  .  When  in  Rome,  do  as  the 
Romans  do.  When  in  California,  vote  "yes" 
on  Proposition  16." 

Page  74    •    November  3,  1958 


NBC  Surrebuts  AFTRA 
As  Bout  Enters  Round  2 

NBC  last  week  answered  the  second 
round  of  charges  filed  at  the  FCC  by  the 
Chicago  chapter  of  American  Federation  of 
Tv  &  Radio  Artists  criticizing  the  network 
for  programming  changes  on  the  network's 
owned  stations  in  Chicago,  WMAQ  and 
WNBQ  (TV). 

The  network  said  AFTRA  is  attempting 
to  involve  the  FCC  in  individual  program- 
ming decisions  by  station  management  in  its 
request  that  the  Commission  set  a  hearing  on 
license  renewals  of  WMAQ  and  WNBQ  and 
that  such  action  by  the  AFTRA  chapter  is 
"procedurally  improper." 

NBC  said  the  Chicago  union  group  ap- 
pears not  to  believe  the  network's  announced 
plans  to  add  a  Saturday  morning  half-hour 
live  show  on  WNBQ,  though  the  program 
was  announced  Oct.  15  and  has  already 
begun.  The  network  denied  the  AFTRA 
chapter's  charge  that  not  a  single  live  radio 
or  tv  network  program  is  originated  in  Chi- 
cago with  local  entertainment  talent,  saying 
several  NBC  Radio  network  programs  orig- 
inate there,  plus  inserts  in  both  radio  and  tv 
network  programs.  Origination  of  network 
programs  in  Chicago  is  irrelevant  to  the 
issue  brought  up  by  the  union  group  as  to 
local  programming  of  NBC's  owned  stations 
there,  the  network  said. 

NBC,  in  its  opposition  filed  at  the  FCC 
enclosed  a  copy  of  its  reply  to  a  letter  to  the 
network  from  Sen.  Paul  Douglas  (D-Ill.) 
questioning  the  changes  in  programs  made 
by  WMAQ  and  WNBQ  for  fall  [At  Dead- 
line, Oct.  6].  Network  officials  planned  to 
meet  with  Sen.  Douglas  over  the  past  week- 
end to  elaborate  on  parts  of  the  NBC  letter. 

The  letter  said  the  program  decisions 
were  made  by  station  management  in  the 
public  interest;  that  the  programs  dropped 
from  WNBQ  had  failed  to  attract  audience; 
that  replacements  were  not  supplied  by  the 
network  but  were  syndicated  programs,  de- 
velopment of  which  has  been  encouraged 
in  congressional  hearings  and  FCC  staff 
studies;  that  other  factors  than  whether  a 
program  is  live  or  film,  network  or  local, 
determine  WNBQ  programming.  The 
WNBQ  changes  reduced  local  live  pro- 
grams an  average  of  only  20  minutes  a 
day,  NBC  said. 

The  network  cited  losses  on  two  pro- 
grams replaced  on  WNBQ  and  their  lack 
of  audience  appeal  as  the  reason  for  the 
station  management's  decision  to  substitute 
other  programs.  NBC  took  note  of  other 
changes  it  plans  to  improve  programming, 
saying  it  carries  42  hours  weekly  of  local- 
ly-originated live  and  film  programs,  both 
equally  acceptable  to  local  advertisers. 

NBC  said  it  is  "puzzled"  at  Sen.  Douglas' 
reference  to  the  network's  assurance  almost 
two  years  ago  that  local  live  programs 
would  not  be  canceled  in  favor  of  network 
originations.  NBC  said  it  understood  Sen. 
Douglas  had  been  advised  then  that  no 
changes  were  contemplated  for  the  "im- 
mediate future."  This  was  not  intended  to 
indicate  that  the  composition  of  the  WNBQ 
program  schedule  would  "remain  fixed  in 
perpetuity,"  NBC  said. 


The  network  disdained  to  reply  to  the 
AFTRA  chapter's  charge  that  the  NBC 
answer  to  the  FCC  on  the  AFTRA  group's 
original  charge  "brazenly  insults  the  activi- 
ties of"  Sen.  Douglas,  Reps.  Sidney  R.  Yates 
(D-Ill.)  and  Peter  F.  Mack  (D-Ill.)  and 
Chicago  Mayor  Richard  J.  Daley.  Reps. 
Yates  and  Mack  and  Mayor  Daley  have 
supported  the  AFTRA  chapter  in  protests 
to  the  FCC. 

The  AFTRA  "insult"  charge  apparently 
stems  from  the  network's  stated  position 
that  the  FCC  should  not  enter  the  province 
of  station  management  and  decisions  on 
programming. 

The  AFTRA  chapter's  statement  said  it 
has  made  "no  effort  to  have  the  Commis- 
sion inject  itself  into  the  day-to-day  pro- 
gramming decisions.  What  is  attempted 
...  is  to  draw  the  attention  of  the  Com- 
mission to  the  latest  sequence  of  actions 
in  a  continued  policy  of  disregarding  certain 
aspects  of  the  public  interest  .  .  ." 

MGA  Files  Petition  With  NLRB 
To  Oppose  AFM  in  Record  Field 

Musicians  Guild  of  America  Tuesday 
(Oct.  28)  filed  a  petition  with  the  National 
Labor  Relations  Board  for  an  election  of 
musicians  employed  in  the  recording  field 
to  determine  their  choice  of  bargaining 
agent,  between  MGA  and  the  American 
Federation  of  Musicians,  whose  current 
agreement  with  the  recording  industry  ex- 
pires at  the  end  of  the  year. 

It  can  be  expected  that  AFM  will  oppose 
the  MGA  petition  as  it  is  opposing  the 
move  of  MGA  for  an  election  of  musicians 
employed  at  the  independent  motion  picture 
companies.  The  NLRB  headquarters  in 
Washington,  D.  C,  is  now  reviewing  testi- 
mony presented  during  an  extended  hearing 
in  Los  Angeles  to  decide  whether  or  not 
to  authorize  this  election.  Last  summer, 
in  an  NLRB  election,  musicians  who  had 
worked  for  the  major  motion  picture  studios 
in  Los  Angeles  County  chose  MGA  as  their 
bargaining  agent,  giving  the  new  union  its 
first  victory  over  the  venerable  AFM 
[At  Deadline,  July  14]. 

An  attempt  of  MGA  to  become  repre- 
sentative of  musicians  employed  in  record- 
ing is  only  the  first  of  a  series  of  proposed 
extensions  of  the  new  union's  sphere  of  in- 
fluence announced  by  Cecil  Read,  MGA 
chairman.  Before  the  expiration  of  AFM 
contracts  with  the  radio  and  tv  networks 
early  in  1959,  Mr.  Read  has  said  that  MGA 
will  request  elections  aimed  at  giving  MGA 
jurisdiction  over  the  employment  of  musi- 
cians at  the  networks. 

SAG  New  York  Local  Starts  Poll 
On  Proposed  Merger  With  AFTRA 

Ballots  were  distributed  last  week  to 
members  of  the  New  York  local  of  the 
Screen  Actors  Guild  asking  them  to  vote 
on  a  proposal  to  merge  with  the  American 
Federation  of  Television  &  Radio  Artists, 
covering  performers  in  the  field  of  tele- 
vision. 

In  the  past,  SAG's  board  has  resisted 
offers  of  consolidation  proposed  by  AFTRA 
[Personnel  Relations,  Oct.  22]. 

On  a  related  matter,  the  National  Labor 

Broadcasting 


Kellogg's 
covers  the 
Pacify 
Northwest 


Kellogg's  knows  kidults-and  where  to 
reach  them.  All  of  Kellogg's  national  spot 
programs  are  being  seen  exclusively 
on  the  Crown  Stations  in  the  Pacific 
Northwest.  It's  good  business  to  look  to 
the  Crown  Stations.  Most  Pacific 
Northwest  viewers  do. 


ft 


THE  CROWN  STATIONS  of  the  Pacific  Northwest 


Broadcasting 


November  3,  1958    •    Page  75 


PERSONNEL  RELATIONS  continued 


Sales  Idea 

How  to 


It's  much  easier  with 


WBNY 

•  Lowest  cost-per-thousand  listeners! 

•  Biggest  volume  of  national  advertising! 

•  Biggest  volume  of  local  advertising! 

•  Always  GOOD  .  .  .  now  a  MUST  ! 

Call  Masla  Quick! 


Relations  Board  will  re-open  a  public  hear- 
ing in  New  York  Thursday  (Nov.  6)  on  a 
petition  by  AFTRA  to  hold  an  election 
among  members  to  select  a  single  union  to 
represent  them  in  the  field  of  videotape 
commercials.  At  present,  AFTRA  holds 
jurisdiction  over  tape  at  networks  and  sta- 
tions and  the  Screen  Actors  Guild  over 
VTR  at  film  studios.  SAG,  along  with  the 
Screen  Extras  Guild  and  the  three  television 
networks,  has  opposed  AFTRA's  petition. 
AFTRA,  meanwhile,  is  still  in  discus- 
>  sions  with  the  radio  and  television  networks 
on  a  new  contract  to  replace  the  current 
pact,  which  expires  Nov.  15  [Personnel 
Relations,  Sept.  29]. 

Videotape,  Merger  Question 
To  Occupy  SAG  Annual  Meeting 

Screen  Actors  Guild  has  set  its  annual 
membersip  meeting  for  Nov  25  to  discuss 
"recent  developments  in  the  videotape  situ- 
ation and  proposals  that  SAG  merge  with 
AFTRA."  Urging  every  member  to  attend, 
SAG  pointed  out  that  "these  two  issues  alone 
!  may  affect  the  future  livelihood  of  every 
j  motion  picture  actor." 

With  the  notice,  SAG  also  mailed  ballots 
for  the  annual  election  of  officers  and  board 
members.  Howard  Keel  will  be  elected  pres- 
ident; MacDonald  Carey  first  vice  presi- 
dent, James  Lydon  second  vice  president, 
Rosemary  Camp  third  vice  president;  Rob- 
ert Keith  recording  secretary  and  George 
Chandler  treasurer,  there  being  no  opposi- 
tion candidates  for  these  offices. 

Also  without  opposition  and  therefore 
sure  to  be  elected  are  Ann  B.  Davis  for  a 
two-year  term  on  the  board  and  Douglas 
Kennedy,  Ernie  Kovacs  and  Milburn  Stone 
for  one-year  terms.  George  Sowards  and 
Bert  Stevens  will  be  elected  for  three-year 
terms,  representing  the  A- J  membership 
(primarily  extras  whose  main  affiliation  is 
Screen  Extras  Guild  but  who  come  under 
SAG  jurisdiction  by  speaking  off-the-cuff 
lines).  There  are  15  competitors  for  11 
three-year  board  terms,  the  official  slate  of 
1 1  candidates  and  four  who  were  nominated 
by  independent  petition. 

Directors  Guild  Elects  Kane 

Michael  J.  Kane,  director  of  CBS-TV's 
Art  Linkletter's  House  Party,  has  been 
elected  national  president  of  Radio-Tv  Di- 
rectors Guild  International,  succeeding 
Kirk  Alexander,  director  of  NBC-TV's  Jack 
Paar  Show.  Shields  Dierkes,  Detroit  direc- 
tor, was  elected  third  vice  president,  suc- 
ceeding free  lance  director  Hal  Davis.  Hold- 
overs are  Stuart  Phelps,  free-land  director, 
first  vice  president;  Clifford  Braun,  ABC-TV, 
Chicago,  second  vice  president;  Tom  Don- 
ovan, free-lance  director,  secretary;  John 
Dillon,  NBC,  New  York,  treasurer,  and 
Newman  H.  Burnett,  executive  director. 

Refund  to  Cartoonists  Ordered 

Refunds  of  $200  out  of  $250  initiation 
fees  were  awarded  movie  cartoonists  who 
have  joined  Local  839  (Los  Angeles)  of  the 
Motion  Picture  Screen  Cartoonists  (IATSE) 
since  July  1,  1956  in  a  ruling  by  the  Na- 
tional Labor  Relations  Board.  NLRB  held 


the  increase  of  the  fee  from  $50  to  $250  in 
1956  was  meant  to  discourage  new  cartoon- 
ists from  entering  the  industry  and  was 
discriminatory. 

WCKY  Appeals  Examiner  Ruling 
That  AFTRA  Did  Not  Break  Law 

Reversal  of  an  examiner's  ruling  that 
strike  actions  of  American  Federation  of 
Television  &  Radio  Artists  against  WCKY 
Cincinnati  did  not  violate  the  labor  laws 
was  asked  last  week  by  the  station.  WCKY 
filed  an  appeal  with  the  National  Labor 
Relations  Board,  contending  the  examiner 
erred  in  appraising  testimony  by  AFTRA 
witnesses  and  in  construing  legality  of  union 
strike  actions. 

AFTRA  procedure  designed  to  keep 
members,  advertisers  and  agencies  from 
making  recordings  for  use  on  WCKY  was 
within  the  secondary  boycott  provision  of 
the  National  Labor  Relations  Act,  Examiner 
Charles  L.  Ferguson  of  NLRB  held  Sept.  2 
[Personnel  Relations,  Sept.  8]. 

WCKY  contended  in  its  appeal  that  a 
resolution  adopted  by  the  AFTRA  Cincin- 
nati local  Sept.  17,  1957,  violated  the  sec- 
ondary boycott  section  (8b4).  The  station 
cited  excerpts  from  testimony  at  the  ex- 
aminer's hearing,  claiming  errors  in  find- 
ings involving  the  credibility  of  witnesses. 
The  resolution  stated  that  the  local  disap- 
proved of  any  agency  or  advertising  placing 
business  on  WCKY,  adding  that  "no  mem- 
ber of  AFRTA  is  allowed  to  work  at  or 
through  the  facilities  of  WCKY." 

The  national  AFRTA  transcription  code 
provision  which  says  "artists  may  not  au- 
thorize the  producer  to  use  the  transcribed 
record  of  the  artist's  performance  for  the 
purpose  of  strike-breaking"  is  not  within 
the  labor  act,  WCKY  contends.  A  national 
AFRTA  questionnaire  procedure  by  which 
artists  were  required  to  list  recording  dates 
involving  WCKY  was  held  to  violate  the 
act.  The  station  argued  that  the  real  pur- 
pose of  the  questionnaire  "was  to  signal  to 
the  members  that  WCKY  was  'unfair'  and 
thus  to  encourage  them  to  refuse  to  perform 
services  for  secondary  employers  to  induce 
them  to  cease  doing  business  with  WCKY." 

A  letter  sent  Oct.  29,  1957,  by  the 
AFTRA  local  was  deemed  violative  of  the 
act.  It  stated,  according  to  the  WCKY  brief: 
"National  AFTRA  has  notified  all  national 
makers  of  transcriptions  and  all  AFTRA 
members  in  major  originating  cities  that  no 
transcriptions  may  be  made  by  any  member 
without  a  written  statement  from  the  agen- 
cy or  producer  that  such  transcription  will 
not  be  used  on  unfair  WCKY." 

WCKY  contended  national  AFTRA  is 
responsible  for  acts  of  the  local. 

AFTRA  was  certified  as  collective  bar- 
gaining agent  for  WCKY  at  an  election  held 
in  May  1957.  After  collective  bargaining 
negotiations  had  been  underway  for  a  time, 
AFTRA  was  charged  with  having  threatened 
to  bankrupt  the  station. 

The  NLRB  regional  office  in  Cincinnati 
obtained  an  injunction  in  U.  S.  District 
Court,  Cincinnati  [At  Deadline,  Jan.  13], 
restraining  AFTRA  from  purported  secon- 
dary boycott  activities.  The  injunction  was 
effective  pending  NLRB  action. 


Page  76    •   November  3,  1958 


Broadcasting 


**  *■  •  j      >  v  4* 


WYNI 


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November  3,  1958    •    Page  77 


Three  years  on  the  CBS  Television  Network 

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Page  80    •    November  3,  1958 


Broadcasting 


TRADE  ASSNS. 


WINDUP  NAB  MEET  DISSECTS  VTR 

•  Editorializing  also  highspotted  at  Washington  finale 

•  Eight  conferences  registrations:  exactly  1,600  on  the  nose 


Broadcasters  have  an  insatiable  thirst  for 
information  about  the  use  of  videotape  re- 
cording. 

Their  desire  for  VTR  facts,  figures  and 
techniques  was  demonstrated  at  each  of  the 
eight  NAB  Fall  Conferences.  The  series 
started  Sept.  18  at  Biloxi,  Miss.,  and  wound 
up  Oct.  28  in  Washington. 

Last  week's  VTR  discussion  in  the  Na- 
tion's Capital,  following  the  pattern  of  the 
other  seven  meetings,  centered  around  (1) 
station  programming,  (2)  production  meth- 
ods and  (3)  operating  costs. 

The  VTR  meetings  produced  much  in- 
formation about  the  way  stations  with  VTR 
equipment  are  using  it  plus  a  realization 
that  a  whole  new  field  of  management  prob- 
lems and  opportunities  is  developing. 

VTR  shared  Fall  Conference  attention 
with  station  editorializing,  legislative  and 
regulatory  issues,  labor  relations,  sales,  eco- 
nomics, public  relations  and  liquor  adver- 
tising. 

Total  registered  attendance  at  the  eight 
conferences  was  exactly  1,600,  according  to 
William  L.  Walker,  NAB's  conference  man- 
ager. This  compared  with  1,702  last  year 
and  1,581  in  1956. 

Average  attendance  at  commercial  con- 
ventions is  running  about  20%  below  last 
year,  according  to  hotel  officials.  NAB  was 
only  6%  below  last  year,  with  some  of  the 
drop  traced  to  booking  of  meetings  at  resort 
areas  that  involved  transportation  problems. 
All  1959  Fall  Conferences  will  be  held  in 
major  cities. 

Attendance  at  the  recent  conferences  fol- 
lows: Biloxi  136;  Oklahoma  City  160;  Sun 
Valley,  Idaho,  146;  San  Francisco  188;  Mil- 
waukee 190;  Minneapolis  223;  Boston  226; 
Washington  331. 

An  hour  of  VTR  discussion  at  the  final 
session  in  Washington  last  Tuesday  produced 
the  conviction  of  several  tv  station  managers 
that  they  consider  their  recorders  indispen- 
sable. Jerome  Reeves,  KDKA-TV  Pitts- 
burgh, called  VTR  "a  new  and  exciting  tool. 
It  would  be  impossible  to  run  the  station 
without  it  now  that  we've  been  operating 
VTR  four  months."  KDKA-TV  has  a  second 
recorder  on  order. 

At  KDKA-TV  all  directors  are  given  a 
chance  to  use  the  VTR  equipment.  Advance 
production  of  programs  for  weekend  airing 
is  important  plus  improved  commercials. 
KDKA-TV,  Mr.  Reeves  said,  records  inter- 
views at  convenient  times  to  brighten  early 
morning  schedules.  Every  week  the  staff 
reviews  the  past  week's  programming  by 
means  of  recordings.  Mr.  Reeves  said  this 
is  bringing  improved  production. 

Larry  Israel,  WJZ-TV  Baltimore,  another 
Westinghouse  Broadcasting  Co.  station, 
added  that  VTR  has  been  effectively  used  to 
carry  political  addresses  at  desired  hours. 
The  last  portion  of  the  daily  Bandstand  pro- 
gram is  recorded,  providing  the  first  portion 
of  the  next  day's  program.  Mr.  Israel 
tapes  editorials  for  use  at  desired  times. 
KDKA-TV  and  WJZ-TV  exchange  taped 

Broadcasting 


programs  now  that  the  problem  of  inter- 
changing has  been  solved. 

Lawrence  H.  Rogers  II,  WSAZ-TV 
Huntington,  W.  Va.,  who  is  awaiting  delivery 
of  VTR  equipment,  predicted  recording  will 
offer  a  means  of  selling  department  store 
time.  He  said  the  cost  of  film  production 
alone  may  use  up  a  store's  entire  tv  budget, 
adding  that  VTR  will  permit  production 
schedules  that  fit  into  retailers'  store  hours. 

David  J.  Bennett,  Triangle  Publications, 
said  the  group's  New  Haven  station,  WNHC- 
TV,  is  pre-recording  seven  to  eight  hours  of 
programming  daily  with  live  crews  starting 
about  noon.  The  station  has  two  VTR  ma- 
chines and  has  been  recording  for  several 
months.  He  suggested  this  basic  rule — do 
every  tape  show  as  if  it  were  live,  leaving 
normal  flubs  on  the  tape. 

Kenneth  I.  Tredwell  Jr.,  WBTV  (TV) 
Charlotte,  N.  C,  said  the  station  is  using 
the  first  RCA  compatible  color  VTR  in- 
stallation supplied  to  a  broadcast  station. 
WBTV  awaits  the  day  when  RCA  and  Am- 


IN  SHEEP'S  CLOTHING 

A  case  of  concealed  identity  de- 
veloped last  week  at  the  final  NAB 
Fall  Conference  in  Washington. 

The  speaker  at  the  closing  luncheon 
Oct.  28  was  Felix  W.  Coste,  Vice  presi- 
dent-marketing director  for  Coca-Cola 
Co.  In  introducing  Mr.  Coste,  NAB 
President  Harold  E.  Fellows  observed 
that  the  speaker  was  retiring  from 
Coca-Cola  to  enter  the  media  field. 

What  neither  Mr.  Fellows  nor  Mr. 
Coste  told  the  luncheon  audience  was 
the  fact  that  the  speaker  is  joining 
Outdoor  Advertising  Inc.  He  will  be 
president  of  the  billboard  company. 

Mr.  Coste's  speech  was  sharply  crit- 
ical of  broadcasting's  public  service 
performance. 


pex  tapes  will  be  interchangeable,  he  said. 
He  and  Campbell  Arnoux,  WTAR-TV  Nor- 
folk, Va.,  pointed  out  the  desirability  of 
taping  network  programs  for  delayed  broad- 
cast. Network  fear  that  stations  eventually 
would  set  up  their  own  schedules,  with  net- 
works losing  control  of  the  time  programs 
are  broadcast,  was  suggested  as  a  reason 
permission  for  delayed  broadcasting  is  denied 
stations. 

Donald  J.  Mercer,  NBC  station  relations 
director,  said  in  answer  to  a  question  that 
NBC  only  grants  permission  for  VTR  de- 
lays in  the  case  of  special  news  events. 

Norman  E.  Cash,  Television  Bureau  of 
Advertising,  said  tv  stations  must  develop 
better  ways  to  serve  retailers.  Newspaper 
costs  continue  to  rise,  he  reminded. 

Mr.  Arnoux  said  VTR  permits  WTAR- 
TV  studios  to  be  dark  during  many  evening 
hours  plus  Saturday  and  Sunday.  Clients 
like  VTR  and  the  station  needs  a  second 
machine,  he  said. 


The  problems  centering  around  station 
editorializing  drew  heated  discussion  at  the 
Washington  conference.  Joseph  E.  Baudino, 
Westinghouse  Broadcasting  Co.,  led  the 
editorializing  session.  He  said  Westinghouse 
leaves  the  matter  of  editorializing  up  to  the 
individual  WBC-owned  station  but  insists 
that  any  editorializing  be  the  voice  of  man- 
agement. 

A  score  of  stations  among  over  250  repre- 
sented at  the  meeting  indicated  they  are 
editorializing.  Ben  Strouse,  WWDC  Wash- 
ington, and  Simon  Goldman,  WJTN  James- 
town, N.  Y.,  agreed  editorializing  was  the 
most  effective  programming  they  had  done 
on  their  stations  as  well  as  providing  an  effec- 
tive public  relations  vehicle.  J.  A.  Gallimore, 
WSNW  Seneca,  N.  C,  insisted  FCC  must 
give  stations  more  freedom  to  editorialize. 
He  said  the  three  basic  elements  of  edi- 
torializing are  inspiration,  agitation  and 
irritation.  Raymond  S.  Green,  WFLN  Phil- 
adelphia, wondered  if  the  public  will  believe 
an  editorializing  station  is  reporting  its  news 
impartially.  Everett  Rudloff,  WJLK  Asbury 
Park,  N.  J.,  a  newspaper-owned  station,  con- 
tended many  editorials  carried  on  the  air 
are  written  by  people  lacking  necessary 
skills. 

During  a  radio  panel,  Richard  Pack, 
Westinghouse  Broadcasting  Co.,  took  a  shot 
at  over-emotionalism  and  intolerance  on  the 
part  of  "certain  industry  critics  of  record 
programming."  WBC,  he  said,  believes  in 
general  "in  the  kind  of  musical  pattern  or 
philosophy  which  will  most  often  get  the 
largest  audiences."  He  described  this  pat- 
tern as  "a  blend  of  the  top  current  hits,  plus 
good  standards  plus  a  sprinkling  of  up-and- 
coming  tunes,  plus  a  dash  of  regional  spe- 
cialties." 

Felix  W.  Coste,  vice  president  and  director 
of  marketing  for  Coca-Cola  Co.,  addressing 
the  Tuesday  luncheon,  said  it's  time  broad- 
casters "worked  up  a  new  definition  of  pub- 
lic responsibility."  He  claimed  the  broad- 
casting industry  "appears  to  have  lost  the 
interest  and  goodwill  of  those  people  who 
are  generally  described  as  opinion  mould- 
ers," citing  industrialists,  bankers,  business- 
men, newspaper  editors,  preachers  and  pro- 
fessors. Mr.  Coste  will  become  president  of 
Outdoor  Advertising  Inc.  next  Jan.  1. 

Maj.  Gen.  Robert  J.  Wood,  deputy  chief, 
Army  Research  &  Development,  told  the 
Monday  dinner  that  broadcasters  have  been 
helpful  to  the  military  services  by  providing 
entertainment  to  fighting  men.  He  voiced 
gratitude  for  public  service  efforts  by  the 
industry. 

Media  Project  by  Western  Assn. 

In  a  move  to  strengthen  ties  between  ad- 
vertising agencies  and  media,  Western  States 
Advertising  Agencies  Assn.  has  established  a 
permanent  media  relations  committee,  in- 
augurated an  annual  media  relations  night, 
invited  media  to  make  industry  presentations 
at  the  annual  WSAAA  conference  and 
asked  media  for  opportunities  to  make 
WSAAA  presentations  of  the  agency  busi- 
ness to  media  personnel.  WSAAA  President 
Rod  Mays  announced  the  program  Oct.  21 
at  the  first  Media  Relations  Night  of  the 
organization. 

November  3.  1958    •    Page  81 


TRADE  ASSNS.  continued 


NAB  Planning  Harvard 
Seminar  on  Management 

A  proposed  broadcast  management  sem- 
inar at  Harvard  Graduate  School  of 
Business  Administration  under  NAB  spon- 
sorship was  announced  Friday  (Oct.  31) 
by  NAB  President  Harold  E.  Fellows. 

The  university  has  agreed  to  provide  fa- 
cilities and  personnel  for  the  NAB  project, 
which  is  similar  to  management  seminars 
sponsored  by  other  industry  groups.  The 
seminar  will  be  operated  under  direction 
of  Prof.  Sterling  Livingston,  management 
consultant  and  known  as  a  foremost  author- 
ity in  the  field.  Administrative  director  is 
W.  P.  Gormbley,  assistant  dean  of  the  grad- 
uate school. 

Mr.  Fellows  will  send  a  letter  to  member 
stations  this  week,  notifying  them  of  the 
project  and  asking  them  if  they  are  inter- 
ested in  sending  one  or  more  executives  to 
the  seminar. 

NAB  will  decide  on  funds  for  the  project 
after  the  membership  indicates  whether 
enough  persons  will  participate.  The  sem- 
inar is  scheduled  July  6-17  on  the  campus 
at  Cambridge,  Mass.  A  rough  estimate  of 
$500  to  cover  tuition,  board,  room,  books 
and  other  necessary  expenses  was  indi- 
cated by  NAB,  but  this  is  not  a  final  fig- 
ure. Estimate  does  not  include  transporta- 
tion to  Cambridge. 

The  seminar  will  cover  basic  manage- 
ment skills  and  broadened  executive  en- 
vironment, with  specific  reference  to  broad- 
cast management  problems.  It  will  not  in- 
clude how-to-do  training  in  broadcast  sales 
as  provided  at  Radio  Advertising  Bureau 
and  Television  Bureau  of  Advertising  one- 
day  and  two-day  clinics. 

Charles  H.  Tower,  NAB  manager  of 
broadcast  personnel  and  economics,  said 
the  seminar  will  deal  with  management 
areas  on  a  case  basis,  involving  extensive 
advance  research  in  broadcasting  by  the 
university.  Financial  control,  product  de- 
velopment and  pricing  are  the  type  of 
management  skills  to  be  covered.  The  sem- 
inar is  designed  to  help  management  think 
more  systematically.  Those  attending  will 
live  in  university  dormitories. 

McGannon  to  Be  Opening  Speaker 
At  BPA  Convention  in  St.  Louis 

Donald  H.  McGannon,  president  of 
Westinghouse  Broadcasting  Co.,  will  be 
opening-day  luncheon  speaker  at  the  Broad- 
casters' Promotion  Assn.  convention  in  St. 
Louis  Nov.  17-19. 

With  the  third  annual  seminar  only  a  fort- 
night away,  BPA  was  busy  completing  its 
agenda  and  counting  advance  registrations, 
with  attendance  expected  to  exceed  300,  ac- 
cording to  Elliott  W.  Henry  Jr.,  ABC  Chi- 
cago and  BPA  president  [Trade  Assns.,  Oct. 
27,  13;  Sept.  29]. 

Mr.  McGannon's  topic  will  be  announced 
momentarily.  Meanwhile,  other  speakers 
newly  committed  for  the  convention-seminar 
in  the  Chase  Hotel  are  Joseph  M.  Baisch, 
general  manager  of  WREX-TV  Rockford, 
111.,  on  "Promotion  — ■  Key  Management 


Function,"  Tuesday  afternoon;  Steve  Libby, 
account  executive-publicist,  Communication 
Counsellors,  on  the  trade  press,  and  Pete 
Rahn,  am-tv  editor,  St.  Louis  Globe  Demo- 
crat, on  the  consumer  press,  in  the  Monday 
afternoon  "Breaking  Into  Print"  session. 

Robert  Riemenschneider,  media  director 
of  Gardner  Adv.  Co.,  St.  Louis,  will  discuss 
ratings  in  "By  the  Numbers"  Tuesday  morn- 
ing, replacing  Edwin  J.  Gross  of  that  agency 
and  appearing  with  Dr.  Thomas  Coffin,  NBC 
research  director  L.  Walton  Smith  of  Trans- 
continent  Television  Inc.  will  preside  over 
the  Wednesday  morning  "pick-the-brain" 
roundtable,  Mr.  Henry  announced. 

Movie  War  Chest  Set 
To  Block  Flow  to  Tv 

A  five-man  committee  of  the  Theatre 
Owners  of  America  last  week  began  work 
on  a  plan,  calling  for  the  establishment  of  a 
tax-exempt,  non-profit  trust  by  theatre  ex- 
hibitors for  the  purpose  of  purchasing  post 
'48  pictures. 

The  plan,  approved  "in  principle"  by 
delegates  to  TOA's  convention  in  Miami 
Beach  Oct.  21-25,  is  designed  to  decrease 
the  flow  of  motion  picture  product  to  tv. 
The  committee  appointed  to  develop  the 
program  consists  of  Mitchell  Wolfson,  pres- 
ident of  Wometco  Television  &  Theatre  Co., 
Miami  (WTVJ  [TV]  Miami,  WFGA-TV 
Jacksonville,  Fla.,  and  WMTV  [TV]  Madi- 
son, Wis.);  George  Kerasotes,  newly-elected 
president  of  TOA;  Ernest  G.  Stellings, 
board  chairman  of  TOA;  S.  H.  Fabian,  pres- 
ident of  Stanley-Warner  Theatres,  New 
York,  and  Samuel  Pinanski,  president  of 
American  Theatres  Corp.,  Boston. 

A  spokesman  for  TOA  told  Broadcast- 
ing that  the  trust  will  be  financed  by  ex- 
hibitors with  cash  down  payments  and  by 
the  issuance  of  bonds,  which  will  be  amor- 
tized by  theatrical  re-runs  of  product  pur- 
chased. He  said  bidding  for  product  will  be 
conducted  in  open  competition  with  tv  dis- 
tributors, so  that  it  is  conceivable  that  some 
product  will  be  obtained  for  tv  showing  and 
other  for  theatrical  exhibition.  He  added 
that  some  film  purchased  for  theatre  show- 
ing might  be  deemed  unsuitable  for  ex- 
hibition there  and  this  product  could  be 
re-sold  to  tv. 

It  was  announced  at  the  TOA  convention 
that  exhibitors  now  have  raised  the  required 
amount  of  $165,000  for  a  "support  movies" 
campaign  on  radio.  The  same  amount  is  to 
be  matched  by  producers  and  distributors. 
A  TOA  spokesman  said  that  once  the  pro- 
ducers-distributors match  the  exhibitors'  al- 
location, the  radio  campaign  can  begin  with- 
in 45  days.  He  expressed  the  view  that  the 
campaign  will  start  either  in  late  winter  or 
early  spring. 

Bartley  to  Address  Arizonans 

FCC  Comr.  Robert  T.  Bartley  will  be  a 
guest  speaker  at  the  annual  meeting  of 
Arizona  Broadcasters  Assn.,  to  be  held 
Nov.  21  at  Pioneer  Hotel,  Tucson.  Elec- 
tion of  officers  is  scheduled.  Tom  Wallace 
Sr.,  KTKT  Tucson,  is  ABA  president.  The 
program  includes  an  address  by  Joe  Floyd 
of  Mid-Continent  Broadcasting  Co.,  operat- 
ing KELO-TV  Sioux  Falls,  S.  D. 


Radio  Success  Stories 
To  Be  Heard  at  Clinic 

Radio  Advertising  Bureau  by  the  middle 
of  last  week  had  lined  up  most  of  the  adver- 
tiser speakers  for  the  radio  success  phase 
of  the  National  Radio  Clinic  to  be  held  Nov. 
18-19  at  the  Waldorf-Astoria  Hotel  in  New 
York. 

Eight  speakers  in  all  are  slated.  Six  al- 
ready named:  Robert  M.  Woods,  vice  presi- 
dent of  Eskimo  Pie  Corp.;  Fred  R.  Cross, 
director  of  advertising,  Alemite  Div.  of 
Stewart-Warner  Corp.;  Martin  Morici,  vice 
president  in  charge  of  sales  and  advertising, 
Contadina  Foods;  Joseph  M.  McMahon  Jr., 
director  of  advertising,  Joseph  Schlitz  Brew- 
ing Co.;  William  Ehart,  director  of  adver- 
tising, National  Airlines,  and  Bernard  J. 
Wiernik,  vice  president,  Mogen  David  Wine 
Corp. 

All  of  the  companies  represented  on  the 
speakers'  platform  are  radio  advocates.  For 
example,  Eskimo  Pie  (parent  is  Reynolds 
Metals)  placed  some  80%  of  its  budget  in 
radio  in  the  second  quarter  of  this  year 
[Advertisers  &  Agencies,  Oct.  13];  Ale- 
mite (for  its  CD-2  crank  case  additive)  spent 
99%  of  its  advertising  money  in  radio  over 
a  1 2-month  period;  Contadina  Foods,  which 
uses  saturation  campaigns  featuring  catchy 
jingles,  currently  is  one  of  the  important 
radio  spot  advertisers  in  foods,  a  category 
that  accounts  for  an  estimated  25%  of  all 
spot  radio  billing;  Mogen  David  wine, 
which  participates  in  several  CBS  Radio  and 
NBC  Radio  programs,  is  using  radio  to  help 
reach  the  young  adult  market;  Schlitz  has  a 
timebuying  strategy  in  radio  that  will  be  ex- 
plained by  its  advertising  executive,  and 
radio  aided  National  Airlines  in  building  the 
once  small  regional  airline  into  a  major 
long-haul  carrier. 

SMPTE  Hears  Transoceanic  Tv 
Is  Possible  But  Impracticable 

Although  transoceanic  television  is  now 
technically  possible,  a  Bell  Labs  spokesman 
declared  at  the  Society  of  Motion  Picture  & 
Television  Engineers  Detroit  convention 
[Trade  Associations,  Oct.  27],  its  advent 
is  not  expected  for  10  years. 

The  main  reasons  given  are  that  such  a 
system  would  require  up  to  $75  million  to 
set  up  and  that  there  does  not  seem  to  be  a 
commercial  demand  for  the  long-range  serv- 
ice. Considerable  political  negotiations  plus 
standardization  of  tv  equipment  between 
nations  also  are  necessary,  the  society  was 
told. 

RAB  Testing  Awareness  of  Radio 

Radio  Advertising  Bureau  has  announced 
an  "awareness  test"  wherein  some  prod- 
uct, completely  unknown  to  an  area,  is  in- 
troduced by  radio  to  measure  listener  reac- 
tion to  the  medium.  It  will  be  conducted 
throughout  the  country  using  Indianapolis 
Water  Co.  as  a  test  case.  The  company  has 
a  series  of  humorous  commercials  prepared 
as  an  institutional  sell  that  will  be  made 
available  to  member  stations — except  in 
Indianapolis.  A  nominal  fee  is  being  charged 
RAB  members  for  10  taped  commercials. 


Page  82    •    November  3,  1958 


Broadcasting 


(This  is  one  of  a  series  of  full  page  ads  appearing  regularly  in  the  NEW  YCRK  TIMES) 


Radio  is  Greater  than 
but  so  is  the  Difference  be 


The  strength  of  radio  is  its  special  ability  to  talk  frequently 
and  persuasively  to  almost  everyone,  and  to  do  it  economi- 
cally. But  equally  important  to  advertisers  is  the  ever-widen- 
ing difference  between  ordinary  and  great  radio  stations.  For 
it  is  only  by  taking  advantage  of  this  difference  that  you  can 
use  radio's  strength  to  its  fullest! 

In  most  major  markets  one  station  stands  out  unmistak- 
ably as  the  great  station.  It's  the  one  investing  substantially 
in  top  facilities  and  top  calibre  personnel.  Its  expert  pro- 
gramming covers  the  entire  range  of  listener  interest ..  .with 
features  thoughtfully  produced,  professionally  presented.  Its 
responsible  management  won't  permit  its  call  letters  to  be 
associated  with  pitchmen  and  questionable  commercials, 
with  carnival  gimmicks,  shoddy  giveaways,  triple  spots. 


Thus  great  stations  amass  huge  audiences.  Thus  great 
stations  earn  the  confidence  of  the  community  for  them- 
selves and  for  their  advertisers.  This  is  the  combination  that 
produces  results. 

The  stations  listed  here  are  the  great  stations  in  18  im- 
portant markets.  So  efficient  is  their  coverage,  you  need  add 
only  30  selected  stations,  out  of  the  more  than  3,000  stations 
now  broadcasting,  to  achieve  effective  nationwide  reach. 
This  technique  of  concentrating  on  48  top  stations  is  called 
"The  Nation's  Voice." 

A  call  to  any  Christal  office  will  bring  complete  information, 
documented  with  data  developed  by  Alfred  Politz  Research, 
showing  how  the  strategy  of  The  Nation's  Voice  can  quickly 
put  radio's  vitality  to  work  solving  your  sales  problem. 


HENRY  I.  CHRISTAL  CO.  INC. 

NEW  YORK    •    CHICAGO    •    DETROIT    •    BOSTON    •    SAN  FRANCISCO    •  ATLANTA 


S£**Q 

\ 

FIRST  ON  EVERY  LIST  ARE  THESE  18  GREAT  RADIO  STATIONS 


WBAL  Baltimore 
WAPI  Birmingham 
WBEN  Buffalo 

Cleveland 
KOA  Denver 
WJR  Detroit 
WTIC  Hartford 
WDAF  Kansas  City 
KTHS  Little  Rock 


KFI  Los  Angeles 
WHAS  Louisville 
WCKR  Miami 

Milwaukee 
WHAM  Rochester 
WGY  Schenectady 
Shreveport 
WSYR  Syracuse 
WTAG  Worcester 


TRADE  ASSNS.  continued 


Koehler  Traces  Changes  in  Industry 
For  Pennsylvania  AWRT  Convention 

George  A.  Koehler,  station  manager  of 
WFIL-AM-TV  Philadelphia,  addressing 
the  annual  convention  of  the  Pennsylvania 
chapter,  American  Women  in  Radio  &  Tele- 
vision, traced  the  growth  of  broadcasting 
in  the  community  before  it  settled  down  in 
"the  big  house  on  the  corner."  The  speaker, 
president  of  the  Pennsylvania  Assn.  of 
Broadcasters,  made  the  opening  address  at 
the  convention  Oct.  25. 

He  acknowledged  the  role  of  Pennsyl- 
vanians  in  building  an  industry.  Now  sta- 
tions have  been  welcomed  as  good  neigh- 
bors in  the  nation's  communities,  he  said, 
and  broadcasters  have  demonstrated  a  de- 
sire "to  take  our  place  in  the  community 
with  the  church,  synagogue,  school  and  town 
hall." 

On  the  subject  of  employment,  Mr.  Koeh- 
ler said  that  rather  than  the  sudden  jump 
from  mailroom  assistant  to  promotion  man- 
ager that  was  possible  in  the  pioneer  days 
of  broadcasting,  young  staffers  today  must 
accept  the  pattern  of  advancement  that  is 
standard  in  other  businesses. 

Publicists'  National  Convention 
To  Mull  Better  Use  of  Radio-Tv 

Better  use  of  radio-tv  will  be  discussed 
this  week  during  the  11th  National  Con- 
ference of  The  Public  Relations  Society  of 
America,  this  Wednesdav-Friday  at  New 
York's  Waldorf-Astoria  Hotel. 

The  PRSA  conference  will  bring  together 
over  1,000  public  relations  executives  rep- 
resenting business  organizations,  non-profit 
foundations,  advertising  agencies  and  net- 
works. A  workshop  session  on  broadcast 
media  will  be  held  Thursday  morning. 
Speakers  will  include  ABC  news  commenta- 
tor Julian  C.  Anthony  and  NBC-TV  news 
assignment  editor  Len  Allen.  Also  slated  to 
address  the  group  of  interested  executives  is 
Eugene  Hagerty  of  United  Press  Interna- 
tional's radio  news  desk. 

Other  radio-tv-film  executives  are  slated 
to  talk  at  the  PRSA  meetings,  names  of 
which  will  be  announced  today  and  to- 
morrow. 

Among  the  better-known  speakers  dur- 
ing the  convention:  White  House  Press 
Secretary   James   C.    Hagerty  (Thursday 


night),  George  V.  Allen,  director  of  U.  S. 
Information  Agency  (Friday  morning),  C. 
D.  Jackson,  Time  Inc.  vice  president  and 
former  White  House  advisor  on  psycholog- 
ical warfare,  author  Adolph  A.  Berle  Jr., 
former  Assistant  Secretary  of  State  and  IBM 
President  Thomas  Watson. 

Meanwhile,  last  week,  the  impact  of  ra- 
dio-tv was  discussed  before  120  students 
attending  a  series  of  public  relations  sem- 
inars presented  by  Tex  McCrary  Inc.  at 
the  New  York  Advertising  Club. 

William  L.  Safire,  former  NBC  news 
correspondent  in  Cairo  and  NBC-TV  pro- 
ducer, now  a  vice  president  at  McCrary, 
declared  that  radio-tv  do  not  lend  them- 
selves to  selling  "principle"  only  "personal- 
ity." He  cited  as  examples  political  cam- 
paign speeches  of  such  men  as  President 
Eisenhower  and  the  late  Franklin  D. 
Roosevelt  in  which  he  said  the  "personality" 
came  through  while  their  ideas  and  prin- 
ciples "were  sold  by  newspapers  and  maga- 
zines." To  sell  "principle"  on  tv  one  must 
first  sell  "the  personality  of  the  principle," 
Mr.  Safire  noted. 

He  cited  the  "salesmanship"  behind 
UNICEF  as  illustrated  by  Danny  Kaye's 
appearance  on  Ed  Murrow's  See  It  Now 
last  year;  again  using  the  See  It  Now  series 
as  an  example,  Mr.  Safire  felt  world  broth- 
erhood was  effectively  sold  via  Marian  An- 
derson's show,  "The  Lady  From  Philadel- 
phia." 

FTC  Chief  Tells  Radio-Tv  Execs 
Scope  of  Federal  Ad  Policeworlc 

The  Federal  Trade  Commission  must  be 
"prompt  and  vigorous"  in  enforcing  the 
law  on  advertising  (false  and  deceptive 
representations)  against  violators,  particu- 
larly since  there  is  general  acceptance  by 
the  majority  in  advertising  of  "the  prin- 
ciples of  fair  play." 

The  FTC's  position  was  emphasized 
Wednesday  (Oct.  28)  by  its  chairman,  John 
W.  Gwynne,  in  a  speech  before  the  Radio 
&  Television  Executives  Society  in  New 
York.  Mr.  Gwynne,  in  outlining  the  com- 
mission's growing  responsibility  as  business 
and  subsequently  advertising  volume  in- 
creases, traced  the  FTC  load,  noting  that  the 
commission  now  receives  about  2,800  com- 
plaints of  deceptive  practices  yearly.  He 
said  that  cease  and  desist  orders  rose  from 


We  take  pleasure  in  announcing  that 


Paul  Fry 

is  now  manager  of  our  Midwest  Division 

MR.    FRY   will  be  located  at  P.  O.  Box  1733,  Benson  Station,  Omaha  4,  Nebraska 


R.  C.  CRISLER  &  CO.,  inc. 

FIFTH  THIRD  BANK  BLDG.,  CINCINNATI  2,  OHIO 


Business  Brokers  Specializing  In 
Television  And  Radio  Stations 

DUnbar  1-7775 


132  to  150  from  fiscal  1956  to  fiscal  1957 
and  reached  235  in  fiscal  1958.  The  num- 
ber of  advertising  complaints  issued  sim- 
ilarly went  up. 

Effective  Publicity  Tacks 
Discussed  at  L.A.  Session 

Publicity  stories  on  film  have  a  good 
chance  of  getting  used  on  tv  news  shows, 
providing  the  idea  is  good,  the  presentation 
interesting  and  not  over-commercial  and  the 
technical  quality  of  the  film  up  to  broadcast 
standards,  Bill  Stout,  newsman  of  KNXT 
(TV)  Los  Angeles,  said  Wednesday  (Oct. 
29). 

Mr.  Stout  spoke  at  the  fifth  annual  pub- 
licity clinic  of  the  Publicity  Club  of  Los 
Angeles,  all-day  session  attended  by  more 
than  250  publicists  who  heard  the  profes- 
sion discussed,  criticized  and,  occasionally, 
praised  by  panels  of  newspaper  editors  and 
magazine  bureau  chiefs,  university  profes- 
sors and  others. 

Publicity  films  have  a  particularly  good 
chance  of  getting  used  on  early  evening 
programs,  when  films  shot  by  a  station's 
news  crew  during  the  day  are  still  being 
processed  and  there's  a  dearth  of  new  pic- 
torial material,  Mr.  Stout  said.  The  KNXT 
news  department  gets  anywhere  from  a 
dozen  to  two  dozen  publicity  films  a  week, 
he  reported,  of  which  perhaps  four  get  on 
the  air.  Most  of  the  rejected  films  are  turned 
down  because  they  lack  any  immediate  news 
value,  but  a  number  lose  out  because  of 
poor  technical  quality.  "Television  has  high 
technical  standards  and  using  low  priced 
cameramen,  processors  and  editors  who 
can't  meet  those  standards  is  false  economy, 
because  the  films  won't  bet  used,"  he  said. 

Jerry  Wald,  motion  picture  producer,  re- 
ported that  as  an  experiment  he  kept  track 
for  a  full  day  of  all  the  people  who  were 
trying  to  sell  him  something — all  the  com- 
mercials he  got  by  radio  and  tv,  all  the  ads 
he  saw  in  newspapers  and  magazines,  all  the 
posters  he  noticed  driving  to  and  from  the 
studio,  the  signs  on  the  backs  of  busses,  etc. 
The  total,  he  stated,  was  361. 

How,  he  asked,  can  any  one  advertiser 
make  an  impression  among  so  many?  The 
answer,  he  said,  seemed  to  him  to  be 
summed  up  in  the  old  advertising  saw,  "repe- 
tition makes  reputation."  On  that  basis,  he 
commented,  cigarettes  and  automobiles  are 
doing  about  the  best  advertising  job.  mo- 
tion pictures  about  the  poorest. 


UPCOMING 


Mmrnirn 
Page  84 


November  3,  1958 


November 

Nov.  5:  AAA  A,  east-central  region's  annual 
meeting,  Commodore  Perry,  Toledo,  Ohio. 

Nov.  5-7:  Public  Relations  Society  of  America, 
11th  national  conference,  Waldorf-Astoria 
Hotel,  New  York. 

Nov.  6:  Southern  California  Broadcasters  Assn., 
annual  outing,  Inglewood  Country  Club,  Ingle- 
wood 

Nov.  8-9:  Illinois  News  Broadcasters  Assn.,  meet- 
ing, Illinois  Hotel,  Bloomington. 

Nov.  9-12:  As.-n.  of  National  Advertisers  fall 
meeting,  The  Homestead.  Hot  Springs.  Va. 

Nov.  12:  Maine  Radio  &  Tv  Broadcasters  Assn.. 
Colby  College,  Waterville. 

Nov.  12:  UPI  Broadcasters  Assn.  of  Maine,  Colbv 
College,  Waterville. 

Nov.  13-14:  Tennessee  Assn.  of  Broadcasters, 
Knoxville. 

Nov.    13-14:    New    Jersey   Broadcasters  Assn., 

Cherry  Hill  Inn,  Camden. 
Nov.  13-15:  Missouri  Assn.  of  Broadcasters,  Chase 

Hotel,  St.  Louis. 

Broadcasting 


in  WB EN-TV  land 

your  TV  dollars  count  for  more 
on  channel  4 


WARREN 


ELK 


Since  1948,  in  Western  New 
York,  Southern  Ontario 
and  Northeastern  Pennsylvania, 
WBEN-TV  has  been  the  strongest  factor- 
in  sight  and  sound— for  profitable  television  promotion. 
Technical  excellence,  leadership  in  public  service 
programming,  local  creative  production  plus  CBS  network 
program  leadership  have  built  incomparable  loyalty 
in  this  important  market  of  over  4,000,000  people.  For  the 
complete  story  on  WBEN-TV  land,  its  buying  power 
and  unique  coverage,  call  our  national  representatives, 
HARRINGTON,  RIGHTER  and  PARSONS,  INC. 

WBEN-TV  cbs  in  Buffalo 

THE  BUFFALO  EVENING  NEWS  STATION 


CH. 


A 


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Broadcasting 


November  3.  1958    •    Page  85 


NETWORKS 

STONE  PROPOSES  FM  NETWORK 

•  Mcsxon  timebuyer  draws  up  presentation,  sees  prospects 

•  Proposal  is  latest  move  in  several  years'  study  of  fm 


A  proposal  for  an  fm  national  network  is 
being  made  by  Ray  Stone,  Maxon  Inc.  time- 
buyer  who  conducted  a  special  agency  study 
of  the  medium  more  than  two  years  ago 
[Advertisers  &  Agencies,  April  16,  1956]. 

That  study  found  fm  to  have  an  untapped 
potential,  a  medium  consistently  ignored  but 
one  that  provides  a  loyal  audience. 

Mr.  Stone,  it  was  learned,  has  discussed 
his  proposal,  which  he  has  prepared  in  re- 
port form,  with  at  least  one  network  (NBC) 
and  various  station  group  owners  [Closed 
Circuit,  Oct.  27]. 

His  report  or  "presentation"  takes  a 
cursory  look  at  fm,  shows  why  fm  is  desir- 
able, explains  who  gets  what  from  a  "well- 
organized"  fm  radio  network,  goes  into 
transmission  possibilities,  station  and  net- 
work compensation,  and  proposed  hours  for 
network  option  in  local  time.  Magnetic  tape 
would  be  used  most  of  the  time. 

Mr.  Stone  asserts  that  fm  radio  offers  an 
unduplicated,  adult  audience;  higher-income 
listeners;  a  "large,  influential  and  prosperous 
segment"  of  most  major  markets;  constant 
geographical  coverage;  better  reception,  and 
a  sizeable  audience  at  an  "attractive"  cost. 

As  for  who  will  get  what  from  a  national 
fm  network,  Mr.  Stone  lists  several:  public 
— "a  different  and  a  generally  higher  level 
of  radio  programming";  station — "offers 
more  community  service  and  obtains  greatly 
increased  income";  advertiser  and  agency — 
a  new  advertising  medium  "that  can  deliver 
a  desirable  audience  at  low  cost";  receiver- 
transmitter  manufacturer — increased  de- 
mand for  his  product;  distributor-retailer  of 
fm  set  and  related  equipment — can  sell  a 
generally  higher  cost  product  with  a  pro- 
portionately higher  profit;  service  company 
— more  repair  business  to  keep  receivers  in 
shape;  record  firms  and  tape  manufacturers 
— greater  demand  for  their  products. 

And,  notes  Mr.  Stone,  "fm  radio  does  not 
interfere  with  or  injure  any  other  advertising 
medium." 

An  fm  radio  network,  the  presentation 
points  up,  would  be  programmed  primarily 
with  "all  forms  of  acceptable  adult  music" 
and  other  types  of  "outstanding  program- 
ming" on  taped  or  live  basis. 

On  line  costs  needed,  Mr.  Stone  observes 
that  the  "two  major"  am  radio  networks  use 
about  17,500  miles  of  lines  with  monthly 
line  charges  coming  to  $78,750  or  $945,000 
per  year.  But,  he  reminds,  Class  A  lines 
are  not  suitable  for  fm  transmission  because 
of  limited  frequency  response,  and  in  using 
Class  AAA  lines  on  a  basis  comparable  to 
am,  the  annual  cost  would  run  to  about 
$1,575,000. 

But,  he  asserts,  "The  fm  network  does  not 
need  or  want  to  make  everyday  use  of  lines. 
This  is  the  age  of  magnetic  tape  which 
eliminates  line  costs  and  offers  other  ad- 
vantages." 

The  fm  network,  Mr.  Stone's  report  says, 
mostly  would  operate  with  magnetic  tape  on 
local  time  in  all  markets  and  suggests  these 
network  option  hours:  7-9  a.m.;  11  a.m.- 


3  p.m.;  5-6  p.m.  and  7-10  p.m.  Assuming 
a  16-hour  station  operation,  the  network 
could  provide  eventually  10  hours,  or  62% 
of  programming.  Each  affiliate  at  a  future 
date  would  be  provided  with  900  hours  or 
a  three  months'  supply  of  network  programs 
repeated  four  times  yearly.  Station  compen- 
sation would  be  25%  of  income  if  the  net- 
work sells  in  network  time,  while  network 
compensation  would  be  25%  of  income  if 
the  station  sells  time  in  network-pro- 
grammed option  time  and  network  com- 
pensation could  be  25%  of  income  if  the 
network  sold  time  in  station  option  and 
station-programmed  time. 

Mr.  Stone  assumes  the  network  would  be 
organized  initially  in  the  most  important  fm 
markets — the  first  10  metropolitan  areas,  for 
example,  which  represent  50%  of  all  U.  S. 
fm  homes  (total  homes  currently  estimated, 
he  says,  at  12-14  million). 

The  10  cities:  New  York,  Chicago.  Los 
Angeles,  Philadelphia,  Detroit,  Boston,  San 
Francisco,  Washington,  Cleveland  and 
Pittsburgh — ranked  in  that  order  accord- 
ing to  the  percentage  of  fm  pentration.  Ex- 
pansion, of  course,  he  points  out,  could 
permit  50  to  60  stations. 

A  well-planned  fm  network  could  con- 
sistently deliver  2-3%  of  the  potential  au- 
dience, the  report  says.  This  would  repre- 
sent 132,600  homes  in  the  10-city  metro- 
politan areas;  $100  per  commercial  minute 
would  give  a  cost  of  about  75  cents  per 
1,000  homes,  and  six  spots  per  hour  for 
10  hours  per  day  would  produce  an  an- 
nual gross  income  of  $2.19  million. 

The  actual  cost  of  fm  networking  the  first 
year  would  be  in  the  general  range  of  $175,- 
000  to  $350,000,  Mr.  Stone  estimates.  His 
breakdown:  $50,000-100,000  for  each  of 
these:  programming  and  production,  sales 
and  administration,  and  research-promo- 
tion-presentations. Another  $25,000-50,- 
000  would  be  allocated  for  general  expenses 
(material,  shipping,  storage,  music  clear- 
ance etc.). 

Observes  Mr.  Stone:  "No  attempt  at  fm 
organization  should  be  made  on  less  than  a 
two-year  initial  basis.  With  substantial  effort 
and  little  interference  from  circumstances 
beyond  control,  a  five-year  operation  should 
see  20  million  U.  S.  homes  and  an  annual 
network  gross  income  of  $2  million  or 
more." 

Mr.  Stone  emphasizes  that  fm  networking 
may  not  be  as  attractive  financially  as  other 
broadcasting  forms  but  he  cites  corporate 
tax  considerations  and  publicity-promotion 
value  to  all  of  radio. 

Four  Take  Over  New  Duties 
In  ABC-TV  Program  Changes 

Realignment  of  ABC-TV  program  depart- 
ment executives  was  announced  Friday  (Oct. 
31)  by  the  network's  programming  and 
talent  vice  president,  Thomas  W.  Moore. 
Affected  are: 

John  Green,  now  manager  of  ABC-TV 


program  department,  becomes  network  ex- 
ecutive producer,  concentrating  on  night- 
time programming.  Mr.  Green  was  with 
NBC-TV  prior  to  joining  ABC-TV  in  June 
1957.  At  NBC  he  was  associate  producer 
on  Wide  Wide  World  and  Home. 

Leonard  Maskin,  now  manager  of  ABC- 
TV  production  services,  was  named  to  the 
new  post  of  administrative  manager,  ABC- 
TV  programming,  specializing  in  cost  con- 
trol, business  affairs  and  production  services 
liaison.  He  joined  ABC  in  1952,  becoming 
production  services  business  manager  two 
months  ago. 

John  Kneeshaw,  now  plant  services  super- 
visor, becomes  business  manager  of  produc- 
tion services.  Arthur  Segal,  most  recently 
with  the  U.  S.  Dept.  of  Commerce  as  pro- 
ducer and  manager  of  overseas  trade  fairs, 
succeeds  Mr.  Kneeshaw  as  plant  services 
supervisor. 

Face  Network  Menace, 
Hayes  Tells  Spot  Men 

Officials  of  the  seven  CBS-owned  radio 
stations  and  of  the  seven  affiliated  outlets 
represented  by  CBS  Radio  Spot  Sales  were 
advised  last  week  by  Arthur  Hull  Hayes, 
CBS  Radio  president  to  "face  up  to  the  fact 
that  network  sales  and  spot  sales  are  com- 
peting for  the  same  advertising  dollar." 

Mr.  Hayes'  observation  was  made  dur- 
ing a  luncheon  session  of  an  all-day  meet- 
ing in  New  York  of  station  managers  and 
sales  managers  of  the  14  outlets  represented 
by  CBS  Radio  Spot  Sales.  He  noted  that 
the  largest  network  advertisers  once  also 
were  the  largest  spot  advertisers,  but  as- 
serted this  practice  "is  no  longer  true." 

The  single  most  important  element  which 
dictates  the  fate  of  the  radio  advertising 
dollar.  Mr.  Hayes  claimed,  is  the  number  of 
cities  an  advertiser  wants  to  buy.  He  said 
that  in  1957,  almost  90%  of  network  busi- 
ness was  written  for  200  stations,  while  less 
than  1% — ".6%  to  be  exact" — of  spot 
business  was  for  200-station  coverage. 

Gordon  F.  Hayes,  general  manager  of 
CBS  Radio  Spot  Sales,  who  presided  at  the 
meeting,  voiced  the  prediction  that  "1959 
should  prove  to  be  the  best  year  in  our  his- 
tory." He  ascribed  the  bright  outlook  next 
year  not  only  to  the  improved  economic 
picture  but  to  the  list  of  new  CBS  Radio 
Spot  Sales  accounts,  the  recent  expansion  of 
sales  staffs  in  two  cities  and  an  incentive 
plan  for  spot  sales  staffers. 

Other  speakers  included  Jules  Dundes. 
vice  president  in  charge  of  station  adminis- 
tration for  CBS  Radio;  Edward  G.  O'Berst, 
research  director  of  CBS  Radio  Spot  Sales; 
Carroll  Hansen,  program  coordinator. 
CBS-owned  radio  stations;  George  Arnold, 
manager  of  sales  development  for  spot  sales, 
and  Fred  Heywood,  sales  promotion  man- 
ager for  spot  sales. 

Managers  of  the  seven  CBS  Radio  Spot 
Sales  offices  who  made  reports  on  their  area 
activities  were:  Tom  Peterson,  Chicago;  By- 
ron Nelson,  San  Francisco;  Ralph  Patt.  De- 
troit; Roland  McClure,  Los  Angeles;  Gene 
Myers,  St.  Louis;  Milton  F.  (Chick)  Allison. 
New  York,  and  George  Swearingen,  Atlanta. 


Page  86    •    November  3,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 
AT  A  10% 


YOU  NEED  TWO  TO  RAKE  UP 

in  Indiana! 


In  this  area  of  tree-lined  streets,  where  Saturday's  child 
sports  blue  jeans,  alert  advertisers  cover  two  major  markets 
—  Fort  Wayne  and  South  Bend  -  Elkhart— with  one  com- 
bination buy  which  saves  10%.  The  coverage  they  get  is 
inside  coverage — locally  loyal — vocally  and  visually  supe- 
rior. Take  a  tight  close-up  on  this  scene:  340,000  TV  homes 
put  it  ahead  of  the  43rd  market.*  1,688,000  people  make  it 
bigger  than  all  Colorado  or  Nebraska.  Nearly  $3  Billion 
E.B.I.  —  and  it's  yours  with  just  one  buy! 

■  Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May  1958. 


call  your  H"R 


man  now 


Broadcasting 


November  3,  1958    •    Page  87 


NETWORKS  continued 


THE  WINDUP  session  of  the  board  of  delegates  at  the  NBC-TV  Affiliates  annual) 
convention  in  New  York  IAt  Deadline,  Oct.  27]  elected  Jack  Harris  (seated  second 
1)  its  chairman.  Mr.  Harris,  vice  president-general  manager  of  KPRC-TV  Houston, 
is  flanked  by  (1)  NBC  President  Robert  E.  Kintner  and  (c)  board  chairman  Robert 
W.  Sarnoff.  Seated  beside  Mr.  Sarnoff  (1  to  r):  Harold  Stuart,  president  of  KVOO-TV 
Tulsa,  secretary-treasurer  and  Edwin  K.  Wheeler,  general  manager  of  WWJ-TV 
Detroit,  vice  chairman  (basics). 

Other  officers  and  members  elected  to  the  affiliates  board  (standing  1  to  r):  Harold 
Essex,  vice  president-general  manager  of  WSJS-TV  Winston-Salem,  N.  C,  vice 
chairman  (optionals);  Harold  See,  general  manager  of  KRON-TV  San  Francisco; 
Lawrence  Rogers,  president-general  manager  of  WSAZ-TV  Huntington,  W.  Va.; 
Joseph  Bryant,  president  of  KCBD-TV  Lubbock,  Tex.;  Richard  Dunning,  president- 
general  manager  of  KHQ-TV  Spokane,  Wash.,  and  Robert  Ferguson,  executive 
vice  president  of  WTRF-TV  Wheeling,  W.  Va.  Not  pictured:  Harold  Grams,  general 
manager  of  KSD-TV  St.  Louis,  Mo. 


NBC-TV  Unanimously  Commended 
In  Affiliate-Passed  Resolution 

A  resolution  in  which  NBC-TV  affiliates 
"unanimously"  commended  NBC  and  its 
leaders  for  the  network's  "record  of  mag- 
nificent performance"  was  released  through 
NBC  last  week.  The  resolution  was  adopted 
Oct.  24  at  the  windup  of  the  affiliates'  an- 
nual convention  [Networks,  Oct.  27]. 

In  the  resolution  the  affiliates: 

"1.  Congratulate  the  NBC  television  net- 
work on  its  record  of  magnificent  per- 
formance, which  has  so  strongly  reasserted 
BC's  traditional  position  of  industry  leader- 
ship, of  service  to  the  public,  to  the  stations 
and  to  the  advertisers. 

"2.  Commend  Robert  W.  Sarnoff,  chair- 
man of  the  board  of  NBC,  and  Robert  E. 
Kintner,  president  of  NBC,  on  their  strong 
development  and  direction  of  an  organiza- 
tion which  is  strong  in  depth,  great  in  out- 
look, and  competitive  in  spirit;  and  the 
affiliates  express  their  pleasure  at  associa- 
tion with  this  organization. 

"3.  Pledge  their  full  support  to  the  main- 
tenance and  enlargement  of  NBC's  leader- 
ship as  America's  No.  1  television  network." 

Salant  Declares  Radio's  Troubles 
May  Ease  Pressure  on  TV 

The  economic  plight  of  radio  networks 
may  lead  Washington  into  a  more  lenient 
attitude  toward  television  networks. 

That's  the  view  of  Richard  S.  Salant, 
CBS  Inc.  vice  president,  who  told  a  meet- 
ing of  general  managers  of  CBS-owned  ra- 
dio stations  last  week  that: 

The  regulatory  powers,  "unable  to  sepa- 

Page  88    •    November  3,  1958 


rate  the  video  and  audio  facets  of  broad- 
casting for  regulatory  purposes,  may  be 
forced  to  adopt  a  liberal  attitude  towards 
network  ownership  and  option  time  in  order 
to  assure  radio's  well-being." 

Mr.  Salant  told  the  managers  that  "the 
future  of  American  broadcasting's  relation- 
ship with  its  government  is  in  the  hands  of 
station  people  such  as  you  ...  A  solidly 
based  relationship  between  you — a  station 
manager  operating  locally — and  your  Con- 
gressman can  do  more  to  convey  the  broad- 
caster's side  of  the  story  than  reams  of 
testimony  before  a  Senatorial  committee.  .  .  . 

"You  must  use  the  same  direct  appeal 
for  understanding  to  the  hand  that  regulates 
you  as  you  do  to  attract  one  that  feeds 
you.  No  broadcaster  fails  to  place  his  sales 
presentation  before  a  potential  advertiser. 
Neither  can  we  neglect  to  make  our  story 
known  to  anyone  undertaking  a  study  of 
our  industry.  They  must  be  told  about 
your  program  schedule  with  its  many  facets 
of  public  service.  It's  the  only  way  they  can 
really  know  you  and  know  your  network." 

Mr.  Salant  also  cited  recent  FCC  actions 
in  granting  unconditional  license  renewals 
to  CBS  Radio  affiliates:  "The  Commission 
has  been  less  generous  with  certain  music- 
news  operations  in  Georgia  recently.  The 
Commissioners'  actions — in  granting  only 
temporary  renewals  to  several  'juke-box' 
stations  and  awarding  firm  affirmation  to 
the  network  affiliate  operations — might 
infer  great  strength  in  the  operation  of 
CBS  Radio  affiliate  stations." 

Without  referring  to  the  source  of  the 
suggestion  by  name,  Mr.  Salant  said  NBC 
board  chairman  Robert  W.  Sarnoff's 
proposal  to  rotate  coverage  of  political  con- 


ventions and  similar  special  events  among 
the  networks  could  result  only  in  "reduced 
service  to  America's  listeners  and  viewers. 
It  would  seem  that  presentation  of  major 
news  events  would  be  the  last  area  in  which 
a  responsible  network  would  seek  to  intro- 
duce economies." 

(Mr.  Sarnoff  has  said  that  his  original 
proposal  was  misconstrued;  that  he  felt 
networks  should  use  their  own  news  depart- 
ments to  cover  conventions  but  that  the  tv 
audience  would  have  a  greater  choice  if  all 
networks  did  not  carry  the  same  speech, 
for  example.) 

Progress  Emphasized 
By  ABC-TV,  WTAE  (TV) 

Advances  of  industry  and  tv — specifically 
of  ABC-TV  and  WTAE  (TV)  in  Pittsburgh 
— were  spotlighted  in  a  special  Cellomatic 
presentation  at  WTAE's  studios  Thursday 
(Oct.  30). 

Attending  were  ABC-TV,  station,  busi- 
ness and  civic  officials  as  well  as  a  large 
group  of  agency  and  advertiser  executives. 

The  Pittsburgh  industrial  boom,  popula- 
tion rise  and  increase  in  retail  sales  over 
the  past  10  years  were  sketched;  the  data 
setting  the  scene  for  an  underscoring  of 
tv's  impact  as  a  mass  selling  medium  and 
the  "stimulating  force"  of  having  at  least 
three  commercial  tv  stations  and  "full  three- 
network  programming"  in  the  market  (rated 
eighth  in  the  U.  S.).  WTAE  went  on  the 
air  in  mid-September  as  an  affiliate  of  the 
network. 

The  ABC-TV  contingent  in  Pittsburgh 
was  headed  by  Leonard  H.  Goldenson, 
president  of  American  Broadcasting-Para- 
mount Theatres,  and  included  ABC-TV 
President  Oliver  Treyz;  Donald  W.  Coyle, 
vice  president  and  general  sales  manager. 
ABC-TV  and  the  network's  director  of 
sales  development,  Bert  Briller.  WTAE  ex- 
ecutives included  Leonard  Kapner,  execu- 
tive vice  president,  and  Franklin  C.  Snyder, 
general  manager,  among  others. 

In  profiling  tv  as  a  mass  sales  medium, 
the  presentation  emphasized  its  ability  to 
create  a  demand  for  a  particular  product 
and  its  use  to  "get  across  the  whole  cor- 
porate image,"  illustrating  these  concepts 
by  showing  commercials  respectively  of 
Alcoa  and  Kaiser  Industries,  both  adver- 
tisers on  ABC-TV. 

The  presentation  also  took  a  competitive 
view  of  tv  networking,  comparing  rating  re- 
ports (Trendex  figures)  of  October  last  year 
with  October  this  year,  underlining  ABC- 
TV's  advances.  Noted:  ABC-TV  in  1953 
had  1 1  Va  hours  of  commercial  time  weekly, 
by  1956  the  total  had  doubled  (23  hours) 
and  in  October,  1958,  the  figure  was  45 
hours.  Also  brought  out  was  increased  live 
clearance  by  affiliates  across  the  nation,  the 
boost  in  circulation  (home-hours)  and  ad- 
vances made  in  various  and  similar  three- 
network  tv  markets.  Another  portion  of  the 
presentation  went  into  comparisons  on  cost 
per  thousands  showing  ABC-TV's  claimed 
greater  cost  efficiency. 

The  special  report  also  mapped  ABC- 
TV's  programming  schedule  on  the  night- 
time lineup  this  season  and  its  new  Opera- 
tion Daybreak. 

Broadcasting 


'  ,1 


THERE  ARE  TWO  KINDS  OF 
"RABBIT  EARS"  IN  TEXAS 


— one  you  associate  with  hasenpfeffer,  the  other  to  ring  cash 

registers.  And  in  WFAA-TV  LAND  what  a  merry  tune  those 
registers  ring  with  some  638,360  TV  homes  in  Channel 

8's  coverage  area,  based  on  NCS  §3.  As  for  those  green- 
backs, you'll  find  the  nation's  12th  MARKET  in  terms  of 

retail  sales  within  a  30-mile  radius  of  WFAA-TV's  big  stick! 
Call  Your  PETRYMAN  For  The  Complete  Story 


WFAA 

TV 


BASIC  ABC  STATION 


CHANNEL  8,  DALLAS 

A  Television  service  of  the  Dallas  Morning  News,  Edward  Petry  and  Co.,  National  Representatives 


MANUFACTURING 


Zenith,  Admiral  Earnings  Gain; 
Motorola  Net  Sales  in  Decline 

Zenith  up,  Motorola  down — that  was  the 
gist  of  sales  and  earnings  reports  for  the 
third  quarter  of  1958  compared  with  a  year 
ago.  Admiral  Corp.  has  gone  from  the  red 
of  the  first  six  months  to  the  black  in  nine 
months.  And  tv  set  sales  are  on  the  upswing. 

Admiral  reported  nine-months  earnings  of 
$947,254  (or  40  cents  a  share)  compared 
with  a  deficit  of  $407,180  for  the  first  half 
this  year.  It  also  noted  a  "definite  and  con- 
tinuing upsurge  in  television  sales  during  the 
past  four  months." 

Motorola  announced  net  sales  of  $52,- 
618,421  as  against  $60,356,275  for  compar- 
able third  quarters  and  of  $137,162,983 
compared  with  $166,023,034  for  the  first 
nine  months  of  1957.  Earnings  for  the  third 
quarter  hit  $1,739,429  against  $1,940,644 
that  period  last  year  and  for  the  first  nine 
months,  $3,217,726  compared  with  $5,350,- 
422  last  year. 

Robert  W.  Calvin,  Motorola  president, 
advised  shareholders  "the  seasonal  upswing" 
in  television  and  radio  sales  had  been 
"good,"  with  tv  sales  rising  in  September 
over  that  month  last  year. 

Zenith's  estimated  net  consolidated  earn- 
ings for  itself  and,  subsidiaries  of  $6,537,- 
561  for  the  nine  months  ended  Sept.  30, 
compared  with  $4,885,301  for  that  period 
last  year.  Net  consolidated  earnings  for  the 
recent  quarter  totaled  $3,547,877  as  against 
$2,487,164  last  year.  It  reported  consoli- 
dated sales  of  $128,119,289  for  nine  months 
(compared  with  $111,134,234  in  1957)  and 
of  $53,648,783  for  the  recent  quarter  (last 
year's:  $44,648,062).  Unit  factory  ship- 
ments of  tv  receivers  for  the  nine  months 
were  reported  17%  ahead  of  last  year. 

War  Declared  on  Tv  Repair  Fraud 

Formation  of  a  committee  to  make  rec- 
ommendations for  eliminating  fraud  in  re- 
pair charges  was  agreed  upon  last  week  at 
a  conference  called  by  New  York  State 
Attorney  General  Louis  J.  Lefkowitz.  The 
meeting  was  attended  by  100  spokesmen  for 
manufacturers,  distributors  and  repair  serv- 
ices, who  in  turn  condemned  each  other 
and  the  public  for  the  existence  of  fraud- 
ulent practices,  it  was  reported.  Repair  men 
urged  that  the  state  issue  a  license  to  quali- 
fied workers  only. 


AMPEX  CORP.  of  Redwood  City,  Calif.,  is  developing  a  self-contained  VR-1000 
videotape  recorder  mobile  unit.  In  the  scale  model  above  the  recorder  console  faces 
seats  behind  the  driver's  position;  behind  it  are  equipment  racks  and,  over  rear 
wheels,  control  panels,  monitors  and  other  equipment.  Generator,  air  conditioning 
and  storage  bins  are  carried  in  the  rear  compartment.  Variations  of  the  design  also 
are  being  considered. 


Sylvania  Slim  Tube  Development 
Described  at  IRE  Meet  by  Burdick 

Methods  whereby  Sylvania  Electric 
Products  Inc.  has  achieved  short  neck  tubes 
which  retain  picture  quality  and  entail  no 
significant  increase  in  the  cost  of  either  tube 
or  receiver,  were  described  last  week  in  a 
paper  read  at  the  radio  fall  meeting  of  the 
Institute  of  Radio  Engineers,  Rochester, 
N.  Y.  The  paper  was  delivered  by  its 
author.  Glen  A.  Burdick,  of  Sylvania's  pic- 
ture tube  general  engineering  laboratory  at 
Seneca  Falls,  N.  Y. 

Shorter  front-to-back  picture  tubes  have 
been  necessitated  by  the  trend  in  television 
receiver  design  toward  shallower  cabinets, 
Mr.  Burdick  explained.  He  described  the 
development  of  a  new  short  electron  gun 
which  is  located  closer  to  the  deflection  yoke 
than  previous  types  and  which  is  capable 
of  operation  at  standard  voltages  with  equal 
resolution  at  all  beam  currents. 

Two  New  Consumer  Units  at  RCA 

Two  new  units  have  been  created  in 
RCA's  consumer  products  organization,  it 
was  announced  last  week.  One,  the  Tele- 
vision and  Radio  Victrola  Production  Unit, 
will  be  managed  by  Warren  E.  Albright, 
general  plant  manager  of  RCA  Victor  Tele- 
vision Div.,  since  1954.  This  unit  will  have 
responsibility  for  purchasing,  production  and 


THIS  IS  THE  JIHOIB  Mill  RECORD 

A   


& 

Price  applies  to  the 
United  States  Only 


PER  JINGLE  ON  CONTRACT 


COMPLETELY  CUSTOM  MADE 


OVER  400  STATIONS  SOLD 
98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  THIS  RECORD  TO  WORK  FOR  YOU 


material  control,  production  administration, 
and  manufacturing  at  RCA  Victor's  six 
plants.  The  second  unit,  Consumer  Products 
Administrative  Services,  will  be  headed  by 
P.  W.  Hofmann,  previously  controller, 
RCA  Electron  Tube  Div.,  Harrison,  N.  J. 
Mr.  Hofmann's  unit  will  handle  finance, 
personnel  and  quality  control. 

New  Headset  Amplifier  by  Daven 

An  improved  interphone  amplifier  for 
headphones  worn  by  tv  studio  technical 
personnel  was  announced  last  week  by  the 
Daven  Co.,  Livingston,  N.  J.  The  transis- 
torized amplifier  is  designed  to  replace  the 
Western  Electric  Type  101  induction  coils 
in  studio  interphone  systems,  Daven  said, 
and  allows  up  to  32  stations  to  be  used  on 
the  same  line  instead  of  the  six  units  nor- 
mally considered  the  limit  with  induction 
coil  units.  Daven  also  claimed  the  new  am- 
plifier provides  a  gain  of  up  to  20  db  in 
received  sound  level  and  the  side-tone  (level 
of  the  speaker's  voice  in  his  own  earphone) 
is  held  at  a  fixed  ratio  below  received  signal 
level  regardless  of  the  number  of  stations 
connected. 

MANUFACTURING  SHORTS 

Ampex  Corp.,  Redwood  City,  Calif.,  an- 
nounces shipment  of  two  videotape  record- 
ers to  NBC-TV,  N.  Y.,  and  to  CBS-TV, 
New  York  and  Hollywood,  and  single  VTR's 
to  KTVU  (TV)  San  Francisco,  WJAR-TV 
Providence,  R.  I.,  WCCO-TV  Minneapolis, 
KCRA-TV  Sacramento,  Calif.,  KTLA  (TV) 
Los  Angeles,  WPIX  (TV)  New  York  and 
two  VTR's  to  Telesistema  de  Mexico. 
Mexico  City. 

RCA  announces  establishment  of  east  cen- 
tral industrial  sales  office  for  its  electron 
tube  division  with  headquarters  in  Detroit. 
David  J.  Lovcik,  field  engineer  in  Chicago 
sales  office  since  1956,  will  be  resident  field 
engineer  of  newly-created  office. 

Westinghouse  television-radio  division  an- 
nounces introduction  at  retail  stores  of 
portable  clock-radio  that  operates  on  tran- 
sistors and  batteries,  with  use  of  no  tubes 
or  cord.  It  will  retail  for  $75. 


Completely  custom  made  jingles  for  JIHOLB  MILL 

commercial  accounts  and  station  breaks  — 

ho  open  ends  and  no  inserts.  201  west  49th  st..  New  York  city 


Page  90    •    November  3,  1958 


Broadcasting 


EDUCATION 

Newspapers  Are  Missing  Boat 
By  Not  Using  Radio-Tv — Zeisler 

The  power  of  radio-tv  to  promote  the 
printed  word  is  being  overlooked  by  news- 
papers and  magazines,  Karl  F.  Zeisler,  asso- 
ciate professor  of  journalism  at  the  U.  of 
Michigan,  declares  in  the  current  edition  of 
The  American  Editor. 

In  advocating  that  "all  the  mass  media 
take  full  advantage  of  one  another,"  Mr. 
Zeisler,  former  managing  editor  of  the  Mon- 
roe (Mich.)  Evening  News,  asks,  "If  you 
watched  tv  or  listened  to  radio  .  .  .  would 
you  get  any  hint  that  newspapers,  magazines 
or  books  have  exciting  .  .  .  vital  information 
to  impart?  Is  there  any  better  way  for  the 
American  Newspaper  Publishers  Assn., 
American  Society  of  Newspaper  Editors, 
the  local  paper  to  plug  newspapers  .  .  .  than 
on  tv?  Why  .  .  .  does  the  medium  of  print 
stubbornly  shut  its  eyes  and  ears  to  this  com- 
peting medium?" 

Mr.  Zeisler  finds  from  talking  with  man- 
agers of  small  radio-tv  stations  and  local 
newspaper  publishers  that  newspapers  suf- 
for  "  a  brief  loss  of  advertising  when  a  new 
.  .  .  station  penetrates  their  territory,  but 
after  the  novelty  wears  off  the  storekeepers 
go  back  to  newspaper  advertising  as  well  as 
...  on  the  air  waves." 

Engineers  Set  Up  Scholarship 

The  Assn.  of  Federal  Communications 
Consulting  Engineers  has  announced  the 
establishment  of  an  annual  $520  scholar- 
ship at  George  Washington  U.  in  Washing- 
ton. The  scholarship  will  be  awarded  to 
"a  student  pursuing  a  course  of  study  lead- 
ing toward  a  Bachelor  of  Electrical  Engi- 
neering degree  who  intends  to  major  in 
communications."  Application  for  the 
scholarship  is  through  the  GW  scholarship 
committee,  according  to  David  L.  Steel  Sr. 
of  the  AFCCE. 

20,000  Auditors  in  'Classroom' 

Syllabuses  for  NBC-TV's  Continental 
Classroom  course  in  college-level  atomic  age 
physics  (Mon.-Fri.  6:30-7  a.m.)  have  been 
ordered  by  20,000  interested  viewers,  not 
enrolled  for  credit,  the  network  reported 
last  week.  The  outlines  cost  50  cents.  The 
program  is  carried  by  141  stations,  with 
234  colleges  in  the  country  offering  it  for 
credit.  Enrollment  figures  will  be  announced 
shortly  by  NBC. 

EDUCATION  SHORTS 

Mohawk-Hudson  Council  on  Educational 
Television  in  cooperation  with  New  York 
State  Education  Dept.  is  presenting  course 
in  basic  Russian  over  WTRI  (TV)  Albany 
every  Monday,  Wednesday  and  Friday  for 
next  two  school  years. 

WJBK-TV  Detroit  has  begun  telecast  of  two 
Wayne  U.  courses,  Humanities  Survey  and 
The  Contemporary  Novel,  in  7-7:30  a.m. 
slot.  Both  will  be  offered  for  full  university 
credit.  WJBK-TV  programmed  U.  of  Detroit 
course  last  January,  reportedly  becoming 
first  commercial  station  in  Michigan  and 
second  commercial  tv  station  in  country 
to  offer  regular  college  course  for  full  uni- 
versity credit. 


SEPTEMBER,  1958,  PULSE  SAYS: 

KLZ-RADIO 
HAS  AS  MANY 
FIRST-RATED  PERIODS 
AS  ALL  OTHER 
DENVER  STATIONS 
COMBINED! 


ALL  WEEK  LONG! 


and  KLZ  ^mmimhip 
mam  balmmmldp  Ion 


CALL  YOUR  KATZ  MAN  OR  LEE   FONDREN,  DENVER 

RADIO 

560  Kc 


DENVER'S 
PERSONALITY 
STATION 


KLZ 


CBS  for  the  Rocky  Mountain  Area 


Broadcasting 


November  3,  1958    •    Page  91 


STATIONS  CONTINUED 


Storz  Sets  DJ.  Meeting  Date, 
States  Interest  in  New  Station 

The  second  annual  Pop  Music  Disc 
Jockey  Convention  and  Seminar  will  be  held 
in  Miami  Beach,  May  29-3 1 .  Plans  were 
finalized  at  a  meeting  of  Storz  stations 
executives  at  Chicago's  Ambassador  East 
Hotel  the  week-end  before  last.  Chain  Presi- 
dent Todd  Storz  presided. 

Addition  of  a  sixth  station  as  soon  as  pos- 
sible was  discussed.  The  stations'  immunity 
to  the  recent  recession  was  asserted  by  Mr. 
Storz  who  announced  that  the  group  is  well 
ahead  of  last  year's  figures.  It  was  decided 
to  expand  the  program  Nite  Beat  Multi- 
Phone,  a  three-hour  nightly  presentation  on 
which  listeners  may  express  their  views. 
Now  on  WDGY  Minneapolis.  WHB  Kansas 
City  and  WQAM  Miami,  the  program  will 
be  inaugurated  on  WTIX  New  Orleans  and 
newly-acquired  KOMA  Oklahoma  City. 

Conferees  included  Jack  Thayer,  general 
manager,  WDGY;  George  W.  Armstrong, 
executive  vice  president-general  manager, 
WHB;  Jack  Sandler,  general  manager, 
WQAM  Miami;  Bill  Stewart,  national  direc- 
tor of  programming;  Robert  Tilton,  national 
director  of  engineering;  Herbert  S.  Dolgoff, 
general  counsel,  and  Jack  Sampson,  sales 
manager,  WHB. 

Meeting  in  Nashville  Slated 

Over  2,500  disc  jockeys  and  delegates 
from  the  music  publishing  and  recording 
industries  are  expected  at  the  seventh  annual 


Country  &  Western  Disc  Jockey  Festival  to 
be  held  Nov.  21-22  under  sponsorship  of 
WSM  Nashville.  Matthew  J.  Culligan,  NBC 
Radio  executive  vice  president,  will  be  the 
main  broadcasting  speaker,  according  to 
Bob  Cooper,  WSM  general  manager.  The 
Nashville  festival  will  celebrate  the  33rd  an- 
niversary and  1,000th  commercial  broadcast 
of  WSM's  Grand  Ole  Opry.  Western  and 
country  music  has  become  a  $50  million 
business. 

WICE  Endorsements  of  Candidates 
Lauded  by  Chosen  and  Unchosen 

WICE  Providence,  R.  I.,  delivered  a 
series  of  eight  editorials,  Oct.  20-28,  en- 
dorsing candidates  for  national,  state  and 
local  office  competing  in  the  Nov.  4  elec- 
tions. Six  Democrats  and  three  Repub- 
licans were  supported.  Opponents  of  the 
endorsed  candidates  were  offered  equal  time 
for  rebuttal,  which  all  of  them  accepted. 

According  to  John  F.  Crohan,  WICE  vice 
president  and  general  manager,  those  candi- 
dates accepting  the  equal  time  offer  must 
broadcast  in  person;  then,  the  endorsed  can- 
didate is  permitted  a  subsequent  appearance; 
with  a  final  air  appearance  permitted  for  any 
authorized  spokesman  for  the  unendorsed 
office  seeker. 

The  station  has  received  favorable  com- 
ments from  the  endorsed  and  the  unen- 
dorsed. Sen.  John  O.  Pastore,  who  received 
WICE  support  for  re-election,  commended 
WICE  "for  establishing  the  fact  that  radio 


WANTED 

Used  or  New 

RCA  or  AMPEX 

VIDEO  TAPE  RECORDER 

for  immediate  delivery 

Write  or  wire  sales  price 
and  availability 

BOX  532  G  BROADCASTING 


TURNABOUT  ON  TIME 

WSM  Nashville  this  year  finds  it- 
self in  the  quantity  timebuying  busi- 
ness— on  an  opposition  station,  WSIX 
Nashville.  And  its  popular  Saturday 
night  program,  Grand  Ole  Opry,  is  the 
reason.  WSM  had  commitments  to 
carry  the  Nashville  American  Assn. 
basketball  games  during  the  summer 
and  this  fall  has  contracts  to  carry  12 
Vanderbilt  U.  basketball  and  three 
football  games.  Therefore,  whenever 
a  game  occurred  during  the  time 
Opry  was  scheduled,  WSM  has  had  to 
buy  time  on  WSIX.  WSM  estimates 
that  by  the  end  of  the  year  it  will  have 
bought  115  hours  on  WSIX.  Bob  Coo- 
per, station  manager,  reports  he  would 
not  consider  asking  long-time  spon- 
sors of  Opry  to  relinquish  their  time. 
He  knows  they  wouldn't. 


Page  92 


November  3,  1958 


can  be  a  mind  as  well  as  a  medium  for  the 
transmission  of  news  and  views.  Nothing 
could  be  more  important  to  the  citizenry 
than  a  discussion  of  the  qualifications  of 
those  who  seek  to  serve  them  in  govern- 
ment." Republican  Bayard  Ewing,  who 
is  running  against  Sen.  Pastore,  stated  in  a 
letter  to  the  station,  "It  is  interesting  and 
stimulating  to  find  that  a  radio  station  such 
as  yours  recognizes  its  public  responsibility 
in  the  field  of  politics.  I  congratulate  your 
management  on  the  policy  of  leadership 
which  you  have  adopted." 

WICE  reports  that  unendorsed  candidates 
are  continuing  their  paid-for  political  time 
without  interruption  and  there  have  been 
no  complaints  so  far  from  advertisers  on  the 
aid. 

Meanwhile,  WMCA  New  York  also 
plunged  into  the  political  editorial  arena.  It 
was  announced  that  WMCA  President  Na- 
than Straus  on  Friday  (Oct.  31)  and  Sunday 
(Nov.  2)  broadcast  the  station's  first  political 
endorsement  editorial  in  behalf  of  the  state 
Democratic  slate  for  Gov.  Averell  Harriman 
and  for  Lieutenant  Governor  George  B.  De 
Luca,  for  U.  S.  Senator,  Frank  S.  Hogan 
and  for  State  Comptroller,  Arthur  Levitt. 
Mr.  Straus  endorsed  Liberal  Party  candidate 
Edward  Goodell  for  the  state  attorney  gen- 
eral's office. 


MODEL  S-7 

MAGNETIC  FILM 
RECORDING/DUBBING 
SYSTEM 

A  completely 
transistorized, 
automatic  operat- 
ing magnetic 
film  and  optical 
sound  system  for 
professional 
heavy-duty  use. 
Supreme  quality 
at  low  cost. 
Write  for 
particulars. 

921  N.  Highland  Ave.,  Hollywood  38,  Calif. 
Export:  Frazar  &  Hansen  Ltd. 


Broadcasting 


DATELINES 


Newsworthy  News  Coverage  by  Radio  and  Tv 


DAVENPORT — Judge  Merrit  Sutton  of 
Scott  County  (Iowa)  District  Court  allowed 
Jim  Watt,  news  director,  KSTT  Davenport, 
to  record  court  proceedings  during  the  sen- 
tencing of  killer  LaVern  Zaehringer.  The 
proceedings,  taped  on  a  miniature  transistor 
recorder,  were  aired  within  15  minutes  of 
taking  place. 

SAN  DIEGO — A  picture  of  a  burglar,  taken 
while  stealing  from  a  hotel  room,  was  iden- 
tified within  a  half-hour  after  being  shown 
over  KFMB-TV  San  Diego.  Police  rigged 
up  a  camera  in  a  room  at  the  hotel  where 
the  thief  was  operating.  When  he  reached 
into  a  jacket  the  camera  took  the  shot  that 
was  recognized  by  an  alert  KFMB-TV 
viewer. 

DETROIT — A  sales  call  by  John  Pival,  vice 


president  of  WXYZ  Detroit,  on  Herbert 
Epstein,  vice  president,  Pfeiffer  Brewing 
Co.,  Oct.  24,  was  interrupted  by  a  telephone 
call  from  Mrs.  Epstein.  She  called  to  tell  her 
husband  that  an  RAF  Vulcan  jet  bomber 
had  crashed  a  few  blocks  from  their  home. 
Mr.  Pival  immediately  dialed  the  WXYZ 
newsroom  which,  in  turn,  got  information 
about  the  accident.  The  ch.  7  outlet  claims 
it  broadcast  a  bulletin  of  the  crash  minutes 
ahead  of  any  other  news  report — and  Mr. 
Pival  got  his  order  from  the  brewing  com- 
pany. 

LINCOLN — Complete  coverage  of  the  Carol 
Fugate  murder  trial  is  the  aim  of  KOLN- 
TV  Lincoln,  Neb.  As  well  as  reporters  and 
cameras  in  the  counhouse,  KOLN-TV 
shows  sketches  of  courtroom  scenes  by  its 
staff  artist. 


New  Offices,  Studios  for  KMOX 
Marks  First  By  CBS  in  20  years 

For  the  first  time  in  20  years  CBS  is  con- 
structing a  building  to  exclusively  accom- 
modate one  of  its  radio  outlets,  Robert 
Hyland,  general  manager  of  KMOX  St. 
Louis,  announced  Oct.  29. 

Work  is  scheduled  to  begin  shortly  on  the 
new  KMOX  studio  and  office  plant.  Plans 
for  the  two-story  structure  call  for  three 
studios  and  control  rooms  equipped  for 
stereophonic  broadcasting  and  recording. 
The  building  is  expected  to  be  ready  next 
summer.  It  is  estimated  the  new  establish- 
ment will  cost  in  the  neighborhood  of 
$750,000,   including  technical  equipment. 

Meanwhile,  CBS'  St.  Louis  tv  station  has 
added  a  mobile  transmitter  unit,  now  in  op- 
eration at  KMOX-TV  St.  Louis.  The  station 
spent  $100,000  to  build  the  30-ft.-long 
unit,  including  facilities  for  five  cameras, 
two  turntables,  four  incoming  remote  lines, 
a  tape  recorder  and  an  audio  console 
equipped  to  handle  14  microphones.  A 
camera  platform  on  the  vehicle's  roof  is 
used  for  the  microwave  transmitter. 

Chicago  Fms  Discuss  Organizing 

Representatives  of  Chicago's  dozen-plus 
fm  stations  met  in  that  city  Oct.  24  to  dis- 
cuss the  possibility  of  a  new  Fm  Assn.  and 
will  hold  another  session  within  the  next 
week.  Station  operators  agreed  that  the  best 
way  to  promulgate  fm  interests  would  be  to 
promote  fm  advertising  to  agencies  listen- 
ing to  the  public.  They  also  felt  another 
meeting  is  necessary  before  fm  operations 
confer  with  Foote,  Cone  &  Belding  about  a 
possible  station-subsidized  survey  of  the  fm 
segment  of  broadcasting. 

WHAS  Crusades  for  Children 

This  year's  "Crusade  for  Children,"  con- 
ducted annually  by  WHAS-AM-TV  Louis- 
ville, is  expected  to  bring  in  $170,000,  Vic- 
tor A.  Sholis,  vice  president,  WHAS  Inc., 
reports.  When  the  16Vi-hour  simulcast 
ended  Sept.  21,  $137,766  had  been  contrib- 
uted or  pledged.  The  funds  are  allocated  to 


Kentucky  and  southern  Indiana  handi- 
capped children's  agencies.  Nearly  $610,000 
has  been  collected  in  four  previous  WHAS 
campaigns. 

Kavaleer  to  WNTA-AM-FM  Mgr.; 
Nelson  Reassigned  to  Parent  Firm 

A  group  of  staff  promotions  and  reas- 
signments,  highlighted  by  the  appointment 
of  Sydney  Kavaleer  as  station  manager  of 
WNTA-AM-FM  Newark,  was  announced 
last  week  by  Gerald  O.  Kaye,  president  and 
general  manager  of  WNTA-AM-FM-TV. 
Mr.  Kavaleer,  formerly  sales  manager  of 
WNTA-TV,  assumes  the  responsibilities 
being  relinquished  by  Ray  Nelson,  who  has 
returned  to  the  parent  company,  National 
Telefilm  Assoc.,  New  York,  in  a  general 
executive  capacity. 

Other  appointments  include  those  of 
David  Pollinger,  formerly  sales  manager 
of  WNTA-AM-FM,  who  has  been  named 
general  manager  of  NTA  Spot  Sales,  rep- 
resenting WNTA-TV  and  KMSP-TV  Min- 
neapolis-St.  Paul;  Paul  O'Brien,  previously 
with  NTA  Spot  Sales,  who  joins  WNTA- 
TV  as  sales  manager;  Joseph  Morris,  legal 
counsel  to  NTA  stations,  who  takes  on 
added  duties  as  business  manager  for 
WNTA-AM-TV,  and  Barbara  Wilkens, 
previously  publicity  manager  for  ABC  Films 
Inc.,  who  has  been  appointed  publicity- 
promotion  director  for  WNTA-AM-TV. 
Meanwhile,  WNTA-TV  has  advanced  sign- 
on  time  one  hour  for  a  1  p.m.  EST  start 
on  weekdays. 

WPIX  (TV)  Sales  Increase  30.2% 

WPIX  (TV)  New  York's  October  business 
has  passed  October  1957  by  30.2%  with 
month  still  going,  John  A.  Patterson,  sta- 
tion's sales  manager,  has  announced.  He 
said  new  billings  of  $3  million  to  date  this 
year  come  97%  from  national  advertisers. 
WPIX  has  revamped  its  format  into  "block 
nights"  of  comedy,  drama,  mystery  etc., 
using  70  different  syndicated  half-hour 
packages. 


"GIRAFFE,"  the  long-necked  remote 
unit  of  WHLM  Bloomsburg,  Pa.,  has 
everything.  Made  out  of  a  surplus 
Army  half-track,  Giraffe  has  a  com- 
plete broadcasting  unit  with  its  own 
generator  and  a  triangular  aerial.  The 
front  turret  is  motorized  for  picture- 
taking  and  it's  so  high  up  that  the  staff 
can  cover  sports  events  without  going 
inside  the  park.  Monitor  receivers  are 
beamed  to  state  police  and  civil  de- 
fense frequencies. 

A  two-way  radio  connection  is 
maintained  with  the  WHLM  studios 
for  coverage  of  disaster  areas.  Giraffe 
carries  its  own  soup  kitchen,  refrige- 
rated food  supplies,  medical  needs  and 
a  gas-heating  unit  large  enough  for  a 
small  home.  WHLM  is  one  of  the  Vic 
Diehm  Radio  Group.  Harry  L.  Magee, 
head  of  Magee  Carpet  Co.  and  owner 
of  WHLM-AM-FM,  has  rebuilt  three 
half-tracks  for  community  service  but 
Giraffe  is  dedicated  to  broadcast  func- 
tions. 


WOL  Officially  Rejoins  Mutual; 
'Good  Music'  Underway  at  WGMS 

On  Saturday  (Nov.  1)  WOL  Washington 
was  officially  re-affiliated  with  Mutual  and 
that  network's  former  Washington  affiliate, 
WGMS,  returned  to  a  "good  music"  format 
[Networks,  Oct.  20]. 

Earlier  in  the  week  (Oct.  28)  Mutual  be- 
gan broadcasting  from  its  new  Sheraton 
Park  Hotel  studios  in  Washington.  On  hand 
for  the  occasion  were  MBS  President 
Alexander  L.  Guterma  and  board  chairman 
Hal  Roach  Jr.  The  new  facilities  were 
rushed  to  completion  to  be  ready  for  the 
Nov.  4  elections. 

Throughout  the  week  WGMS  advised  its 
listeners  to  tune  in  WOL  for  Mutual  news 
broadcasts  in  the  future.  Its  new  schedule 
has  been  designed  to  include  complete 
symphonies  and  concertos  without  interrup- 
tion as  well  as  shorter  works,  some  of  the 
music  to  be  live.  WGMS  is  promoting  the 
new  format  through  gratis  issuance  of  its 
November  program  guide.  The  Guide  to 
Good  Listening  lists  the  month's  selections 
by  day  and  hour,  and  includes  an  index  to 
composers  and  a  calendar  of  Washington 
music  events. 


Broadcasting 


November  3,  1958    •    Page  93 


Look  who's  advertising  on  TV  now ! 

Local  businessmen  —  most  of  whom  never  could  afford  spot  commercials  until  the  advent  of  Ampex 
Videotape*  Recording.  For  Videotape  cuts  production  costs  to  ribbons  — brings  "live  local"  spots  within 
the  reach  of  almost  everyone. 

Scheduling  to  reach  selected  audiences  is  much  easier  too.  Commercials  can  be  pre-recorded  at  the 
convenience  of  both  station  and  advertiser,  then  run  in  any  availability,  anytime. 

Opening  new  retail  markets  and  expanding  income  potentials  for  stations  are  just  two  of  many  benefits  of 
Videotape  Recording.  Write  today  for  the  complete  story.  Learn  too  how  easy  it  is  to  acquire  a  VR-1000 
through  Ampex  purchase  or  leasing  plans. 

CONVERTS  TO  COLOR  ANYTIME  •  LIVE  QUALITY  •  IMMEDIATE  PLAYBACK  •  PRACTICAL  EDITING  •  TAPES  INTERCHANGEABLE  ♦  TAPES  ERASABLE,  REUSABLE  •  LOWEST  OVERALL  COST 


Ampex 


850    CHARTER    STREET,   REDWOOD    CITY,   CALIFORNIA  CORPORATION 

Offices  in  Principal  Cities 


professional 
products  division 


*TM    AMPEX  CORP. 


Page  94    •    November  3,  1958 


Broadcasting 


STATIONS  CONTINUED 


One-man  crusade  to  keep  'em  laughing 
on  Madison  Ave.  (and  buying  everywhere) 


On  Madison  Ave.  one  busy  day,  the 
routine  of  Blair-Tv  headquarters  was  in- 
terrupted by  the  entrance  of  a  medium- 
built,  stocky  fellow,  his  teeth  clenching  an 
unlit  cigar  and  features  all  but  obscured 
by  an  oversize  football  helmet.  He  wore 
sandwich  boards  lettered:  "Why  Fordham 
Quit  Football." 

It  was  Bill  Vernon, 

"People  who  sell  or  buy  time  are  human," 
says  William  S.  Vernon,  33-year-old  Blair- 
Tv  account  executive.  "We  need  a  chuckle 
now  and  then." 

Mr.  Vernon  is  the  fellow  who  entered  a 
timebuyer's  office  with  violin  and  case, 
played  atrociously  and  vowed  he  would  stop 
only  when  he  received  the  order.  He  got  it. 

Mr.  Vernon's  thoroughness  defies  descrip- 
tion. About  three  years  ago — he's  been  with 
Blair-Tv  nearly  six — the  Vernon  idea  bulb 
brightened  on  a  full  stomach  at  a  Chinese 
restaurant  near  his  Jamaica  (N.  Y.)  home. 
The  dessert — fortune  cookies — was  being 
served.  Quick  discussion  with  people  in  the 
kitchen  sealed  the  idea  and  he  ordered  a 
batch  of  specially-baked  cookies  for  which 
he  provided  printed  inserts. 

For  a  month  afterward  when  lunching 
with  a  timebuyer,  Mr.  Vernon  would  ar- 
range in  advance  for  the  restaurant  (Chinese 
or  otherwise)  to  receive  a  supply  of  a  half 
dozen  or  so  cookies  containing  the  Vernon 
inserts.  The  meal  over,  the  waiter  would 
place  the  cookie  plate  on  the  table  saying, 
"compliments  of  the  house." 

The  inserts  were  a  take  off  on  Confucius 
says.  Said  one:  "Bill  Vernon  says — Any 


AT  PEAK  of  trading  stamp  excitement, 
Bill  Vernon,  Blair-Tv  salesman,  made  up 
some  of  his  own.  He  mailed  samples  of 
"Vernon  Value  Stamps"  and  stamp  books 
to  his  agency  prospects.  To  those  who 
filled  their  books  with  stamps,  which 
they  acquired  by  ordering  time  on  Blair- 
Tv  stations,  merchandise  prizes  were 
offered.  Among  the  prizes:  a  1957  Cad- 
illac hubcap,  a  lip  reading  course  at  the 
American  Institute  of  Business  Es- 
pionage, and  a  $2  gift  certificate  for 
dental  work  to  be  done  by  "a  dentist 
of  your  choice." 


time  you're  feeling  blue,  cancel  the  others 
but  not  me  too,"  or,  "Bill  Vernon  says — 
To  hell  with  Pulse  and  ARB,  don't  listen  to 
them,  listen  to  me." 

Last  December,  Mr.  Vernon  decided  to 
send  seasons  greetings  to  all  his  friends 
while  marking  his  fifth  anniversary  with 
the  Blair  firm.  To  do  it  he  decided  to  use 
the  broadcast  advertising  medium,  turned 
to  fm — WBAI-FM — and  labeled  his  pro- 
gram the  Bill  Vernon  Hour.  He  went  through 
standard  buying  procedure,  appointing  Ken- 
yon  &  Eckhardt  his  agency  (Bill  King,  ac- 
count supervisor,  was  his  account  man,  and 
Phil  Kenney,  associate  media  director, 
placed  the  time).  Cost  was  $36,  card  rate, 
with  $5.40  commission  to  K  &  E. 

The  program  was  extraordinary.  Mr. 
Vernon,  introduced  as  the  sponsor,  pro- 
ceeded at  once  to  apologize  to  listeners  for 
what  they  "might  hear"  and  they  were  told, 
"Don't  hold  this  against  the  station."  A 
Blair  traffic  girl's  voice  then  came  in  with 
the  whisper  of  the  Monitor  weather  girl, 
naming  Blair  Tv  representations:  "In  Phila- 
delphia, the  city  of  brotherly  love,  they  all 
watch  WFIL-TV";  "In  Los  Angeles,  they're 
all  wild  about  that  good  lookin'  KTTV." 

Skits  satirized  rating  and  broadcast  cam- 
paigns. Hank  Sylvern  on  organ  and  piano 
rendered  a  sequence  called  "Music  to  Buy 
By" — songs  included  "Time  on  My  Hands," 
"My  Time  Is  Your  Time,"  "As  Time  Goes 
By"  and  "Any  Old  Time." 

These  events  seemed  but  warmups  for 
Mr.  Vernon's  latest.  In  July,  Mr.  Vernon, 
who  covers  D-F-S  among  other  agencies  as 
his  prime  responsibility,  was  apprised  that 
Glenn  Wilmoth,  a  media  executive  at  the 
agency,  was  transferred  from  San  Francisco 
back  to  the  agency's  headquarters  at  347 
Madison  Ave.,  next  to  the  Roosevelt  Hotel. 

Mr.  Vernon,  again  with  prior  prepara- 
tion, checked  into  the  Roosevelt  one  lunch- 
time  wth  his  secretary,  Lois  Doxie. 

A  wire  preceded  them  to  the  effect  that 
Mr.  and  "Mrs."  Vernon  (he  is  married,  by 
the  way,  and  has  three  children)  wanted  to 
"relive"  their  honeymoon  in  New  York  of 
six  years  ago;  wanted  the  same  room  and 
specified  its  number.  They  were  shown  to 
the  room  opposite  the  windows  of  the 
D-F-S  media  department.  Up  went  a  huge 
sign  in  Mr.  and  "Mrs."  Vernon's  window 
reading,  "Welcome  Back  Glenn." 

Mr.  Vernon  started  his  off-beat  approach 
while  on  the  WABD  (TV)  New  York  sales 
staff  and  indeed  before  he  joined  it. 

Some  people  accuse  Bill  Vernon  of  using 
a  gimmick  to  get  his  job  at  WABD.  This  he 
denies,  explaining  straight-faced  that  all  he 
did  was  to  get  Bob  Austin,  sales  promotion 
supervisor  of  the  International  Harvester 
Co..  to  send  to  Tom  Gallery,  then  the  hiring 
executive  and  now  with  NBC  sports,  a  mod- 
el of  an  International  delivery  truck  scaled 
to  size.  The  doors  opening  at  the  back  gave 
just  enough  room  for  a  hand  to  slip  in. 
Inside  was  a  letter  from  Mr.  Vernon  pre- 
senting some  background  and  recommending 
himself  for  the  job. 


One  taping  worth 
ten  rehearsals 


Mr.  Robert  Reed,  Program  Manager 
WOAI-TV,  San  Antonio 

"Weathergirl  'Twila'  was  a  novice 
in  television.  We  Videotaped*  her 
rehearsals  and  let  her  watch  her- 
self in  action.  She  learned  camera 
technique  amazingly,  fast,  thanks 
to  Videotape." 


AMPEX 


CORPORATION 


850  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 
*TM  Ampex  Corporation 


Broadcasting 


November  3,  1958 


Page  9 


STATIONS  CONTINUED 

CHANGING  HANDS  ^^^S^S^k^^m 


The  following  sales  of 
ANNOUNCED  station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WJBW  NEW  ORLEANS,  LA.  •  Sold  to 
Radio  New  Orleans  Inc.  by  Louise  C. 
Carlson  Inc.  for  $175,000.  Purchasers: 
Sherwood  T^rlow  (51%),  who  has  majority 
interest  in  WARE  Ware  and  WHIL  Med- 
ford,  both  Massachusetts,  and  WWOK 
Charlotte,  N.  C,  and  minority  interest  in 
WLOB  Portland,  Me.,  and  WHYE  Ro- 
anoke, Va.;  loseph  Kruger  (24%),  who 
has  minoritv  in^rest  in  WARE,  WHIL, 
WHYE  and  WWOK,  and  Allan  W.  Roberts, 
who  has  minority  interest  in  WWOK. 
WJBW  is  on  1230  kc  with  250  w. 

KRES  ST.  JOSEPH,  MO.  •  Sold  to  Macray 
Radio  and  Television  by  George  W.  Marti 
and  Tee  Casper  for  $135,000.  Macray 
Radio  and  Television  is  owned  by  Jock 
MacGregor,  for  ten  years  a  producer  with 
NBC  and  MBS,  and  Raymond  J.  Cheney, 
presently  an  officer  of  WMIX  Mt.  Vernon, 
III.  The  sale  was  handled  by  Hamilton, 
Stubblefield,  Twining  &  Assoc.  KRES  is  on 
1550  kc  with  5  kw,  directional  antenna 
night. 

KSWA  GRAHAM,  TEX.  •  Sold  to  Burney 
B.  Jones  and  Neil  J.  Gilligan  Jr.  by  Webb 
Enterprises  for  $75,000.    Mr.  Jones  was 


formerly  co-owner  and  general  manager  of 
KVOZ  Laredo,  Tex.,  and  Mr.  Gilligan  was 
the  station's  commercial  manager.  The  sale 
was  handled  by  Hamilton,  Stubblefield, 
Twining  &  Assoc.  KSWA  is  on  1330  kc 
with  500  w,  day. 

KWRW  GUTHRIE,  OKLA.  •  Sold  to  Far- 
rell  M.  Brooks  and  Norma  Sue  Brooks  by 
Weldon  Sledge  for  $46,000.  The  sale  was 
handled  by  Patt  McDonald,  Austin,  Tex. 
KWRW  is  on  1490  kc  with  100  w. 

APPROVED  The  f°UowinS  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  109. 

WINN  LOUISVILLE,  KY.  •  Sold  to  WBC 
Inc.,  of  which  former  part  owner  Glen  A. 
Harmon  is  president,  for  $266,500  by  Ken- 
tucky Broadcasting  Corp.  WINN  is  on  1340 
kc  with  250w. 

KRAM  LAS  VAGAS,  NEV.  •  Sold  to 
KRAM  Inc.  (Larry  Buskett,  president)  for 
$250,000,  plus  other  arrangements  including 
assignor  stockholders  to  be  employed  as 
consultants  for  five  years  at  total  salary  of 
$25,000,  by  Drake  Motel  Corp.  Two 
KRAM  Inc.  stockholders  own  KIST  Santa 
Barbara,  Calif.   KRAM  is  on  920  kc  with 


=±l«  1 1  ii  1 1 1  ■  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  iiiiiiiinmii  iiiiiiiiiini  iiiimiiiiiiiiiiiiiiiiiiiiiiii  i  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiimm^ 


NORTHWEST 

A  prosperous  Northwest  market  full  timer. 
Well  established  and  an  excellent  facility. 
Price  includes  net  quick  assets.  29%  down. 
Balance  over  five  years. 


TEXAS 

A  Texas  daytimer  with  good  signal.  This 
very  attractive  facility  with  a  good  repu- 
tation is  well  established.  Terms  can  be 
arranged. 

MIDWEST 


$125,000 


$80,000 


A    Midwest    regional    fulltimer.  Excellent 

frequency.  Includes  considerable  real  estate  $200  000 

and    sizeable    net   quick    assets.    $60,000  "  ' 

down. 


|  NEGOTIATIONS         •         FINANCING         •         APPRAISALS  § 

|  '/Blackbwm  &  Qxmparu/  \ 

|  RADIO  -  TV  -  NEWSPAPER  BROKERS  | 

=      WASHINGTON,  D.  C.  OFFICE        MIDWEST  OFFICE  SOUTHERN  OFFICE  WEST  COAST  OFFICE  j| 

=  James  W.  Blackburn  H.  W.  Cassill  Clifford   B.   Marshall  Colin    M.    Selph  = 

=  Jack  V.  Harvey  William   B.    Ryan  Stanley    Whitaner  California    Bank    Bldg.  = 

=  Joseph  M.  Sitrick  333  N  Michigan  Avenue  Healey   Buildina  9441  Wilsjiire  Blvd.  S 

Washington  Building  Chicago,  Illinois  Atlanta,  Georgia  Beverly  Hills,  Calif.  — 

STerling  3-4341  Financial    6-6460  JAckson   5-1576  CRestview   4-2770  = 

illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllM 


CREW  AT  HELM 

On  the  premise  that  "12  heads  are 
better  than  one,"  WAQE  Baltimore 
has  turned  general  operations  and 
policy-making  over  to  its  staffers. 

The  idea  to  give  employes  a  major 
say  in  running  the  station  was  en- 
gendered in  a  conversation  between 
WAQE  Manager  Bob  Howard  and 
salesman  Bob  Bailey.  It  was  decided 
to  hold  monthly  meetings  at  which 
staffers  would  propose  motions  and 
vote  on  how  to  run  the  station. 

As  well  as  Messrs.  Howard  and 
Bailey,  WAQE  employes  are  George 
Vanden  Brink  and  Bob  King,  sales- 
men; Ray  Stevens,  John  Michels,  Bill 
Kay  and  Dennis  Hill,  announcers; 
George  Klimes,  engineer;  Charles 
Peiffer,  Roz  Estrin  and  Helene  Robb. 
office  personnel. 


1  kw,  day,  500  w,  night,  directional  antenna 
night. 

WBRY  WATERBURY,  CONN.  •  Sold  to 
WBRY  Broadcasting  Corp.  (James  B.  Lee. 
president,  and  Sol  Robinson,  a  director, 
have  interests  in  WLAD  Danburv)  by 
American-Republican  Inc.  for  $157,000.  By 
letter,  the  Commission  denied  a  request  by 
WOV  New  York  officer  Ralph  N.  Weil  for 
a  hearing.  Comr.  Robert  Bartley  dissented. 
WBRY  is  on  1590  kc  with  5  kw,  directional 
antenna  same  pattern  day  and  night,  and  is 
affiliated  with  CBS. 

KFGO  FARGO,  N.  D.  •  Sold  to  North 
Dakota  Broadcasting  Co.  by  Northern 
States  Broadcasting  Co.  for  $150,000. 
North  Dakota  Broadcasting  is  56%  owned 
by  Jamestown  Broadcasting  Co:  KXMC- 
TV  Minot,  KXJB-TV  Valley  City  and 
KBMB-TV  Bismarck,  all  North  Dakota,  and 
KXAB-TV  Aberdeen,  S.  D.  KFGO  is  on 
790  kc  with  5  kw,  directional  antenna  night 
and  is  affiliated  with  ABC. 

KUSN  ST.  JOSEPH,  MO.  •  Sold  to  Charles 
H.  Norman  by  W.  N.  Schnepp  and  others 
for  $90,000.  Comr.  Robert  Bartley  dis- 
sented. In  a  statement,  he  declared:  "In 
light  of  the  transferors'  representation  that 
they  now  find  it  'impracticable  to  continue 
the  operation  of  this  particular  broadcast 
facility  under  the  existing  corporate  and 
management  structure,'  and  in  view  of  the 
fact  that  the  station  was  purchased  by  them 
in  January  1958  for  $50,000  and  is  now 
being  sold  for  $90,000,  I  would  make 
further  inquiry  with  a  view  to  determining 
whether  revocation  or  consent  to  transfer 
would  better  serve  the  public  interest." 
KUSN  is  on  1270  operating  kc  with  1  kw. 
da}'. 

KAUS,  KMMT  (TV)  AUSTIN,  MINN.  • 

Sold  to  Black  Hawk  Broadcasting  Co. 
(KWWL-AM-TV  Waterloo,  Iowa)  bv  Mar- 
tin Bustad  and  others  for  $41,000.  KAUS 
is  on  1480  kc  with  1  kw  and  is  affiliated 
with  MBS.  KMMT  (TV)  is  on  ch.  6  and  is 
affiliated  with  ABC-TV. 


Page  96    •    November  3,  1958 


Broadcasting 


this  moderately  low-fat 
breakfast  is  a  well-balanced  meal 


When  a  moderate  reduction  of  the  fat  calories  is  to  be 
recommended  in  the  morning  meal,  the  basic  cereal  and 
milk  breakfast  merits  your  consideration  because  it  is 
moderately  low  fat  and  contributes  well-balanced  nour- 
ishment as  shown  in  the  table  below. 


The  Iowa  Medical  College  Breakfast  Studies  demon- 
strated that  this  basic  cereal  and  milk  breakfast,  contri- 
buting about  20  gm.  high  quality  protein,  provided  quick 
and  lasting  energy  during  the  early  and  late  morning 
hours  and  maintained  mental  and  physical  efficiency. 


basic  cereal 
breakfast  pattern 

Orange  juice,  fresh,  %  cup, 
Cereal,  dry  weight,  1  oz., 
with  whole  milk,  y2  cup,  and  sugar,  1  tsp., 
Bread,  white,  2  slices,  with  butter,  1  tsp., 
Milk,  nonfat  (skim),  1  cup, 
black  coffee 


Nutritive  value  of 
basic  cereal  breakfast  pattern 


CALORIES   502 

PROTEIN   20.5  gm. 

FAT   11.6  gm. 

CARBOHYDRATE...   80.7  gm. 

CALCIUM   0.532  gm. 

IRON   2.7  mg. 


VITAMIN  A   600  I. U. 

THIAMINE   0.46  mg. 

RIBOFLAVIN   0.80  mg. 

NIACIN   3.0  mg. 

ASCORBIC  ACID. .. .  65.5  mg. 

CHOLESTEROL   32.9  mg. 


Note:  To  further  reduce  fat  and  cholesterol  use  skim  milk  on  cereal  which  reduces  Fat  Total 
to  7.0  gm.  and  Cholesterol  Total  to  1  6.8  mg.  Preserves  or  honey  as  spread  further  reduces 
Fat  and  Cholesterol. 

Bowes,  A.  deP.,  and  Church,  C.  F.:  Food  Values  of  Portions  Commonly  Used.  8th  ed.  Philadelphia:  A.  deP.  Bowes,  1956. 
Cereal  Institute,  Inc.:  The  Nutritional  Contribution  of  Breakfast  Cereals.  Chicago:  Cereal  Institute,  Inc..  1956. 
Hayes,  O.  B.,  and  Rose,  G.  K.:  Supplementary  Food  Composition  Table.  J.  Am.  Dietet.  A.  33:26,  1957. 
Cereal  Institute,  Inc.:  A  Summary  of  the  Iowa  Breakfast  Studies.  Chicago:  Cereal  Institute,  Inc.,  1957. 

CEREAL  INSTITUTE,  INC.  135  South  LaSalle  Street,  Chicago  3 
A  research  and  educational  endeavor  devoted  to  the  betterment  of  national  nutrition 


Broadcasting 


November  3,  1958    •    Page  97 


r 


***** 


WGAN-TV 

Portland,  Maine 


Represented  by 
Avery-)K.nodel,  Inc. 


•        •        •  • 

COMMUNICATIONS  CENTER 
OF  THE  WORLD 

the  new 


4  4  4 


MADISON 

BLOCKFRONT:  49th  to  50th  STS. 


3900  SQ.  FT. 

TOWER  FLOOR 

OFFICES  AVAILABLE 

Unsurpassed  panoramic  view  from  Madison 
Avenue's  tallest  building.  Windows  on  all 
four  sides.  Completely  modern,  air  con- 
ditioned. Present  tenants  include  leaders 
in  the  world  of  industry,  commerce,  pub- 
lishing, advertising,  broadcasting  and  for- 
eign affairs. 

for  information:  Ed  Rindfleisch,  MU  5-7000 


INTERNATIONAL 

Australia  Grants  10  Tv  Outlets; 
Six  to  be  Commercial  Operations 

Government  licenses  have  been  issued  in 
Australia  for  six  commercial  tv  stations  and 
four  government-owned,  non-commercial  tv 
outlets,  it  was  reported  last  week  by  Charles 
Michelson,  U.  S.  representative  and  buying 
agency  for  foreign  tv  stations. 

Call  letters  have  not  yet  been  assigned  to 
the  outlets,  which  are  scheduled  to  go  on  the 
air  during  1959.  The  stations  are  owned 
primarily  by  newspaper  interests  in  the  com- 
munity in  which  they  will  operate.  Licenses 
have  been  issued  for  two  commercial  out- 
lets and  one  non-commercial  station  each  in 
Brisbane  and  Adelaide  and  one  commercial 
and  one  non-commercial  outlet  each  in 
Perth  and  Hobart.  Mr.  Michelson  noted 
there  are  currently  two  commercial  tv  sta- 
tions and  one  non-commercial  tv  outlet  each 
in  Sydney  and  Melbourne. 

Mr.  Michelson  represents  TCN  Sydney 
and  HSV  Melbourne  and  has  been  appoint- 
ed to  serve  in  a  similar  capacity  for  one  of 
the  commercial  outlets  in  both  Brisbane  and 
Adelaide.  He  said  he  was  in  the  midst  of 
of  a  "buying  spree"  of  film  product  for  the 
newly-licensed  outlets. 

Canadian  Firm  to  Count  Viewers 
By  Photographing  Home  Audience 

A  new  television  audience  measuring  de- 
vice has  been  developed  in  Canada  to 
record  who  is  watching  tv  at  any  given  time. 
Developed  by  International  Surveys  Ltd., 
Montreal,  at  a  cost  of  $10,000  to  date,  the 
new  survey  tool  is  called  a  "Telerator."  It 
not  only  measures  the  times  during  which  a 
tv  set  is  used  in  the  home,  but  films  an  im- 
age of  viewers  and  what  they  are  doing. 

The  film  is  not  photographically  clear 
enough  to  distinguish  facial  expressions,  but 
shows  whether  the  audience  is  composed 
of  children,  men  or  women  and  whether  they 
are  looking  at  the  tv  set  or  doing  something 
else  while  within  range  of  the  tv  receiver. 

Paul  Haynes,  president  of  International 
Surveys,  anticipates  installing  the  "Telerator" 
first  in  the  Montreal  area,  later  in  other 
Canadian  cities.  He  anticipates  it  will  cost 
the  industry  $600,000  annually  to  get  full 
Canadian  coverage. 

Timebuying  Tough  in  Yugoslavia, 
Says  WKY  Guest  From  Belgrade 

Radio  timebuyers  who  have  a  tough  job 
clearing  morning  and  afternoon  spots  will 
sympathize  with  their  counterparts  in  Yugo- 
slavia; for  Radio  Belgrade  compresses  all  its 
commercial  time  into  two  half-hour  periods 
each  day. 

This  is  one  of  the  observations  by  Ilija 
Antonijevic,  Radio  Belgrade's  foreign  rela- 
tions officer,  who  is  studying  operations  at 
WKY  Oklahoma  City.  In  spite  of  the 
brevity  of  the  Yugoslav  station's  commer- 
cials (aired  between  6:30-7  a.m.  and  5-5:30 
p.m.)  Mr.  Antonijevic  reports  there  is  a 
waiting  list  of  sponsors. 

With  revenue  from  the  commercials,  gov- 
ernment subsidies  and  a  monthly  50  cent 
set  tax,  Radio  Belgrade  operates  stations  in 
each  province  in  Yugoslavia,  employs  900 
staffers  and  supports  five  orchestras. 


POPULAR  PIRATE 

Radio  Mercur  is  getting  around 
Denmark's  "no  commercial  radio" 
rule  by  cruising  its  transmitter  outside 
the  country's  three-mile  shore  limit 
in  a  small  ship. 

Despite  protests  and  diplomatic 
moves,  the  Swiss  group  which  owns 
the  station  continues  to  sell  time,  re- 
cord programs  in  a  Copenhagen  studio 
and  send  them  to  the  ship  for  broad- 
casting. Mercur's  commercial  pro- 
grams are  popular  with  the  Danes  and 
the  station  reportedly  is  constantly 
sold  out. 


Mr.  Antonijevic  is  one  of  a  series  of 
foreign  broadcasters  visiting  WKY  through 
the  Governmental  Affairs  Institute,  Washing- 
ton. 

Agency  Group  Elects  Longmore 

D.  E.  Longmore,  president  of  McKim 
Adv.  Ltd.,  Toronto,  was  elected  president 
of  the  Canadian  Assn.  of  Advertising  Agen- 
cies at  the  annual  convention  at  Niagara 
Falls,  Ont.,  Oct.  21-22.  He  succeeds  Elton 
Johnson,  chairman  of  Stanfield,  Johnson  & 
Hill  Ltd.,  Toronto.  Palmer  Hayhurst,  pres- 
ident of  F.  H.  Hayhurst  Adv.  Co.,  Toronto, 
and  W.  H.  Reid,  president  of  Spitzer  & 
Mills  Ltd.,  Toronto,  were  elected  vice-pres- 
idents. Warren  Reynolds,  president  of  E.  W. 
Reynolds  Adv.  Ltd.,  Toronto,  was  elected 
secretary-treasurer. 

INTERNATIONAL  SHORTS 

CFBC  St.  John,  N.  B.,  has  appointed  Radio 
Representatives  Ltd.,  Toronto,  Ont. 

CFCF  Montreal,  Que.,  appoints  McKim 
Adv.  Ltd.  to  handle  station  advertising. 
CFCF  celebrates  its  40th  anniversary  this 
year. 

O'Brien  Adv.  Ltd.,  Vancouver,  B.  C,  will 
open  office  at  Toronto  this  fall,  with  George 
F.  Sayers,  manager  of  Ottawa,  Ont.,  branch, 
likely  as  manager. 


ADVERT^ 
MEANS  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  end  Associated  Business 
Publications 


Page  98    •    November  3,  1958 


Broadcasting 


REMOTE  CONTROL  UNIT 


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Broadcasting 


November  3,  195S    •    Page  99 


Let's  run 
this  up 
the  flag  pole . 


2^f»  "and  watch 


America's  No.  1  Network,  NBC,  and  Buffalo's 
No.  1  station,  WGR-TV,  have  joined  forces  to 
offer  advertisers  and  viewers  the  best  in  TV 
in  the  nation's  14th  market. 

•  Top  NBC-TV  Network  Programming 

...  A  huge,  untapped  audience  will  now  see, 
for  the  first  time,  Dinah  Shore,  Perry  Como, 
Bob  Hope,  Milton  Berle,  and  many  others. 
Also  available  are  NBC  color,  NBC  specials, 
NBC  public  service  .  .  .  because  NBC  is  now 
VHF  in  Buffalo. 

Contact  Peters,  Griffin  and  Woodward  for 
availabilities  on  WGR-TV— now  NBC! 

WGR-TV 


a. 


NBC  CHANNEL  2 

BUFFALO 


SYMBOL  OF  SERVICE 

A  TRANSCONTINENT  STATION 

WROC-TV.  Rochester,  N  Y.  ■  WSVA,  WSVA  TV,  Harrisonburg,  Va. 
WGR,  WGR-TV.  Buffalo  .  WNEP-TV,  Scranlon  'Wilkes-Barre. 


QUAD  -  CITE 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

TV  MARKET 

according  to  Television  Age  Magazine 

* RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
w  land,  Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 

V  for  the  first  6  months  of  1958. 
JL  You  too,  can  expect  above- 
Z     average   sales   if   you  BUY 

V  WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Seoft   County,    Iowa,    Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


PEOPLE 


ADVERTISERS  &  AGENCIES 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


MR.  MEYER 


AL  MEYER,  formerly  manager 
of  grocery  product  merchan- 
dising and  promotion,  Leo 
Burnett,  Chicago,  named 
v.p.  and  head  of  merchan- 
dising and  sales  promotion 
department  of  Erwin  Wasey. 
Ruthrauff  &  Ryan  Inc., 
L.  A.,  effective  Nov.  15.  Mr. 
Meyer  was  previously  di- 
rector of  food  merch?ndising 
and  promotion  at  Blackett, 
Sample,  Hummert  (now  Dan- 
cer-Fitzgerald-Sample). 


HERBERT  D.  SMITH,  with  Canada  Dry  Corp.  since 
1939,  appointed  v.p.  of  sales  for  carbonated  bev- 
erage division. 


TAD  JEFFERY,  advertising  di- 
rector of  Bulova  Watch  Co., 
N.  Y.,  elected  v.p.  of  com- 
pany, which  recently  named 
Grey  Adv.,  N.  Y.,  as  its  agen- 
cy [ADVERTISERS  &  AGEN- 
CIES, Oct  27], 

JOHN  L.  BALDWIN,  accounts 
supervisor  on  Wilson  &  Co. 
(meat  packer)  account,  Ken- 
yon  &  Eckhardt  Inc.,  Chica- 
go, elected  v.p. 


MR.  JEFFERY 


MRS.  WILLIAMS 


MRS.    BETTY   MEIGGS  WILLIAMS, 

named  v.p.  and  office  man- 
ager of  Lennen  &  Newell  Inc. 
As  a  result  of  merger  of 
Buchanan  &  Co.  into  L&N, 
FRED  R.  KEITH  becomes  v.p. 
and  management  account 
supervisor  of  agency.  Los 
Angeles  offices  of  L&N  and 
Buchanan  will  be  consoli- 
dated in  Buckeye  Bldg..  9033 
Wilshire  Blvd.,  Beverly  Hills, 
about  Dec.  15. 


E.  B.  FERREE,  copy  supervisor,  and  JOHN  W.  MUR- 
PHY, commercial  production  supervisor,  named 
vice  presidents  at  Kenyon  &  Eckhardt,  N.  Y. 
Mr.  Ferree  joined  K&E  in  February  1957  after 
having  spent  11  years  at  C.  L.  Miller  Co.  as 
copywriter  and  copy  chief.  Mr.  Murphy  joined 
K&E  in  June  1955  as  film  supervisor  (commer- 
cial production)  aftar  associations  with  Biow 
Co.  and  Universal-International's  United  World 
Films. 

JOHN  A.  McDONALD  joins  Bon 
Ami  Co.,  N.  Y.,  as  v.p.  in 
charge  of  marketing  and 
sales  for  U.  S.  and  Canada. 

THOMAS  BARNETT,  formerly  ac- 
count executive  in  interna- 
tional department  of  Erwin 
Wasey,  Ruthrauff  &  Ryan, 
N.  Y.,  appointed  manager  of 
Sao  Palo,  Brazil,  office  of 
agency,  and  is  succeeded  in 
New  York  by  WILLIAM  STA- 
KENBURG,  former  Carribean 
advertising  manager  for  KLM  Royal  Dutch  Air- 
lines. 


mr.  Mcdonald 


CUYLER  CALDWELL,  formerly  with  Swift  &  Co., 
Chicago,  as  market  analyst,  to  Dr.  Pepper  Co., 
Dallas,  in  newly-created  post,  director  of  mar- 
ket research. 

BEATRICE  VonROSEN,  formerly  with  William  Doug- 
las Mc Adams  Inc.  agency,  to  Doherty,  Clifford, 
Steers  &  Shenfield  professional  division  as  tech- 
nical and  creative  director. 

LEAH  ROTH,  former  media  director.  Maxwell  B. 
Sackheim  Co.,  N.  Y.,  until  retirement  in  1956,  to 
media  director  of  Wunderman,  Ricotta  &  Klein, 
formed  by  several  principals  of  Sackheim  agency. 

HAROLD  A.  SMITH,  program  promotion  and  mer- 
chandising manager  at  Needham,  Louis  &  Bror- 
by  Inc.,  Chicago,  takes  on  additional  duties  as 
press  representative  for  agency. 

WILLIAM  GEBHARDT,  formerly  v.p. -new  business 
at  Walter  J.  Klein  Adv.  Agency,  Charlotte,  N.  C, 
and  previously  radio-tv  director,  Brooke,  Smith, 
French  &  Dorrance  Inc.,  to  field  marketing  staff 
of  D'Arcy  Adv.  Co.,  St.  Louis,  on  Anheuser- 
Busch  account. 


ROBERT  M.  FENNER,  formerly  group  advertising 
manager,  Vick  products  division,  Vick  Chemical 
Co.,  to  Chesebrough-Pond's  Inc.,  as  brand  man- 
ager in  domestic  marketing  division,  to  be  re- 
sponsible for  Pertussin,  Valcream,  Seaforth  and 
Sofskin  brands. 

MISS  MIRA  BERMAN,  public  relations  and  fashion 
director  at  Snellenburgs,  Philadelphia,  to  Laven- 
son  Bureau  of  Advertising,  Philadelphia,  as  pub- 
lic relations  director,  effective  Dec.  1.  STANLEY 
ISEnSERG,  former  public  relations  director  at 
Lavenson  Bureau,  appointed  account  executive. 

VICTOR  KWELLER,  formerly  research  associate  at 
Fuller  &  Smith  &  Ross  Inc.,  N.  Y.,  joins  Alan 
C.  Russell  Marketing  Research,  N.  Y.,  as  account 
supervisor. 

ALAN  M.  ROSENBERG,  formerly  director  of  sales 
promotion  with  American  Photocopy  Equip- 
ment Co.,  Evanston,  111.,  named  account  manager 
of  Sidney  Clayton  &  Assoc.,  Chicago. 

JEROME  S.  ALCH,  previously  advertising  manager 
of  Napco  Industries,  Minneapolis,  joins  Bozell 
&  Jacobs  Inc.,  Minneapolis,  as  account  executive. 

JOSEPH  REINHARD  JOYCE,  49,  vice  president  of 
Donahue  &  Coe,  N.  Y.,  died  Tuesday  (Oct.  27) 
of  heart  attack  at  New  York's  Polyclinic  Hos- 
pital. Mr.  Joyce  also  had  served  with  Ruthrauff 
&  Ryan  and  Robert  W.  Orr  &  Assoc. 


FILM 


BERNARD  L.  SCHUBERT,  chairman  of  board,  Tele- 
star  Films  Inc.,  N.  Y.,  elected  president  of  com- 
pany.   Mr.    Schubert,    replacing    SY  WEINTRAUB 

who  resigned  as  president  last  February,  will 
continue  as  board  chairman. 

JERRY  FRANKEN,  formerly  public  relations  director 
for  Independent  TV  Corp.  (ITC-TPA),  to  Gross- 
Krasne-Sillerman  Inc.,  N.  Y..  as  assistant  to 
president. 

ROBERT  D.  B.  CARLISLE,  associate  producer,  NBC- 
TV,  has  joined  Telestudios  Inc.,  N.  Y.,  as  produc- 
tion supervisor,  and  ISABEL  REDMAN,  free-lance 
tv  producer  and  packager,  named  staff  producer 
of  Telestudios. 

ELLIOT  SCHICK,  formerly  with  Columbia  Pictures 
and  Hollywood  Film  Commercials,  to  Filmack 
Studios,  Chicago  and  New  York,  as  director  of 
television  and  industrial  films. 

IRVING  SAVER  appointed  zone  manager  in  local 
sales  of  Alexander  Film  Co.,  Colorado  Springs, 
to  headquarter  in  Norwood,  Mass.  Other  zone 
managers  and  their  headquarters:  DAVID  Mc- 
WREATH,  Washington,  Pa.;  C.  W.  GOODNIGHT, 
Lexington,  Ky.;  W.  G.  KIRKSCEY,  Memphis;  JACK 
C.  ALLEN,  Indianapolis;  J.  K.  BOYLE,  Milwaukee; 
J.  L.  LASSWELL,  Kansas  City,  Mo.;  RALPH  BONAR, 
Denver;  B.  F.  ADCOCK,  Dallas;  C.  J.  DEXTER,  Holly- 
wood, and  Al  D.  SNEAD,  Portland.  W.  A.  HILL- 
HOUSE,  formerly  Chicago  resident  sales  v.p.  for 
Alexander,  transferred  to  similar  post  in  San 
Francisco. 

GRIM  NATWICK,  chief  animator,  BARD  WIGGEN- 
HORN,  animator,  TISSA  DAVID  and  FRANK  NAPO- 
LEAN,  assistant  animators,  all  join  Robert  Law- 
rence Productions,  N.  Y.  JO  ANNE  MITCHELL  to 

company  as  assistant  to  creative  director  of  ani- 
mation department. 


Page  100    •    November  3,  1958 


Broadcasting 


or  not  •  • 


There's  Always  Good  News  From  Florida 


When  weather  makes  headlines  it  is 
usually  calamitous.  Normal  weather 
just  doesn't  make  big  news.  This  jour- 
nalistic truism  was  emphasized  last 
winter.  Florida's  record  cold  spell  was 
bannered  across  front  pages  of  most 
newspapers  and  featured  on  newscasts 
throughout  the  land. 

Admittedly,  the  weather  was  unusu- 
ally cold  for  too  long  a  stretch  to  have 
gone  unmentioned.  It  deserved  top 
billing  and  got  it.  But  candidly,  the  low 
temperatures  did  not  bring  about  the 
disastrous  conditions  that  might  have 
been  inferred  from  this  zealous  repor- 
torial  attention. 

Take  the  Florida  citrus  crop,  for 
example.  News  of  Florida's  cold  winter, 
and  an  anticipated  freeze -produced 
shortage,  reached  every  home  in  the 
country.  Demand  for  Florida  citrus 
soared.  This  increased  buying,  in  face 
of  a  temporary  embargo  on  fresh-fruit 


shipments,  depleted  normal  stocks  and 
forced  prices  upward.  Yet  the  actual 
crop  loss  amounted  to  only  20  percent 
of  pre-freeze  forecasts. 

HERE  ARE  THE  FACTS 

Production  of  citrus  products  in  Flor- 
ida has  been  increasing  faster  than  con- 
sumption. Improved  methods  of  pro- 
cessing have  increased  juice  yield — 
from  31.58  number  two  cans  of  orange 
juice  per  box  of  fruit  in  1947  to  40.56 
number  two  cans  per  box  in  1956. 

Grove  plantings  have  added  10  mil- 
lion trees  since  1945  that  are  now  in 
bearing.  Pre-freeze  citrus  crop  forecasts 
for  1957-58  season  put  the  total  crop 
at  144.5  million  boxes  of  citrus.  The 
forecast  included  a  one-year  increase 
of  almost  10  million  boxes— about  7%. 
Actual  total  crop  meeting  Florida  qual- 
ity control  standards  was  115.9  mil- 
lion boxes. 


And  Florida  quality  controls,  the 
strongest  and  tightest  quality  controls 
on  fruit  and  products  of  any  citrus  or 
other  fruit-producing  area  in  the  world, 
were  rigidly  maintained. 

Although  last  winter  brought  severe 
losses  to  some  individual  growers,  it 
was  a  boom  to  the  industry  as  a  whole. 
It  has  brought  production  more  into 
line  with  demand  and  put  projected 
production  growth  into  better  balance 
with  potential  market  expansion. 

This  good-news  sequel  to  last  winter's 
bad-weather  report  is  just  one  of  many 
examples  of  a  dynamic  Florida  in 
action.  For  factual  details  about  any 
aspect  of  the  Florida  economy,  we 
invite  you  to  write: 

Florida  Development  Commission 
515-P  Caldwell  Building 
Tallahassee,  Florida 


y*KLJBP'  3m      .JKm  ^BL  MB-  WL--^Ls 


YEAR    'ROUND    LAND    OF    GOOD  LIVING 


PEOPLE  CONTINUED 


NETWORKS 

S.  RAY  WEST  JR.,  assistant  interruptions  repre- 
sentative, ABC-TV  since  1956,  promoted  to  su- 
pervisor of  cooperative  and  sustaining  programs 
and  commercial  cut-in  announcements. 

PAUL  NIVEN,  CBS  newsman  recently  expelled  from 
Russia  when  CBS  News'  Moscow  Bureau  was 
closed,  reassigned  to  CBS  News,  Washington. 

GALE  SWIFT,  supervisor  of  musicians  at  NBC 
Chicago,  retired  Oct.  31  after  nearly  28  years' 
service  with  network. 

JACK  R.  CRUTCHER,  42,  in  Belgium  since  last  March 
in  charge  of  color  television  production  for  NBC 
International  Div.  at  American  pavilion  of  Brus- 
sel's  World  Fair,  died  October  25  following 
cerebral  hemorrhage.  Before  Brussels  assign- 
ment he  had  served  NBC  International  Div.  in 
Saudi  Arabia  as  station  consultant. 


MR.  HUNT         MR.  MORRISON     MR.  STRACHOTA 


EDWARD  T.  HUNT,  sales  manager  of  WDGY  Min- 
neapolis, named  general  manager  of  KBOX 
Dallas,  new  Balaban  outlet  in  that  city,  effec- 
tive Nov.  15.  RICHARD  MORRISON,  formerly  sales 
manager  at  WNOE  New  Orleans,  appointed 
KBOX  general  sales  manager.  BERNARD  STRA- 
CHOTA, now  general  sales  manager  of  Balaban's 
WRIT  Milwaukee,  moves  up  to  general  mana- 
ger, Nov.  15. 

HILLMAN  TAYLOR,  previously  commercial  manager 
of  KELP-TV  El  Paso,  appointed  station  man- 
ager of  KVKM-TV  Monahans,  Tex. 

RAYMOND  G.  MERCIER,  previously  manager  of 
WCSH  Portland,  Me.,  appointed  manager  of 
WPOR  Portland. 

LES  NORINS,  sales  manager  of  KABC  Los  Angeles, 
has  resigned.  JOHN  H.  PACE,  general  manager  of 
ABC-owned  radio  station,  is  now  functioning 
as  sales  manager  as  well. 

KEN  WEAVER  resigns  as  account  executive  at 
WCKY  Cincinnati  to  become  sales  manager  of 
KENT  Shreveport,  La. 

ALAN  BAER,  account  executive  at  WWOL  Buf- 
falo, N.  Y.,  promoted  to  local  sales  manager. 

HARRY  W.  BARTOLOMEI,  previously  chief  engineer 
at  KROW  Oakland,  Calif.,  to  KSFO  San  Fran- 
cisco in  similar  capacity.  CHARLES  SMITH  be- 
comes assistant  chief  engineer  and  technical  su- 
pervisor. 

CHARLES  E.  (NED)  STEWART,  formerly  national  sales 
service  representative  for  WHCT  (TV)  Hart- 
ford, Conn.,  to  KMOX-TV  St.  Louis  as  account 
executive. 


GUY  GIAMPAPA  named  film  operations  manager 
of  WNAC-TV  Boston.  DAVID  S.  BAKER,  formerly 
in  microfilm  department  of  Remington  Rand, 
appointed  assistant  film  operations  manager  at 
WNAC-TV. 

DONALD  R.  SMITH  named  operations  manager  of 
WMBR-AM-FM  Jacksonville,  Fla.  TOMMY  HAR- 
PER, WMBR  air  personality,  promoted  to  pro- 
duction manager.  CHARLES  SCHON  appointed 
WMBR  news  editor. 

RUSS  BAKER  resigns  as  director  of  operations  of 
WNBF-AM-FM-TV  Binghamton,  N.  Y. 

BOB  FLOURNOY,  veteran  reporter  for  WKY-AM- 
TV  Oklahoma  City,  named  news  director  for 
WKY  Radio. 

RALPH  PARTRIDGE,  formerly  farm  editor  of  Denver 
Post,  appointed  farm  service  director  of  KZIX 
Fort  Collins,  Colo.,  and  TOM  SLAYTON,  previously 
with  KLZ  Denver,  named  KZIX  chief  engineer. 

BOB  BINGHAM,  formerly  general  manager  of 
WINZ  Miami,  joins  WYDE  Birmingham,  Ala.. 
Bartell  Family  station,  as  news  and  special 
events  director. 

BILL  CRAGO,  formerly  with  NBC  and  ABC  news 
operations,  named  news  director  of  KFWB  Los 
Angeles.  JOHN  BABCOCK,  former  CBS  newscaster 
in  San  Francisco,  joins  KFWB  news  bureau. 

BOB  JEAMBEY,  formerly  public  service  director 
and  newsman  at  KOLN-TV  Lincoln,  Neb., 
named  news  director  of  KFOR  Lincoln,  suc- 
ceeding JACK  BATES,  resigned. 

DONALD  F.  STELLGES,  assistant  program  manager 
of  KEX-AM-FM  Portland,  Ore.,  elevated  to 
program  manager  of  Westinghouse  Broadcasting 
Co.  station. 

CHARLES  PARKER,  WDRC  Hartford.  Conn.,  produc- 
tion engineer,  named  program  manager  suc- 
ceeding HARVEY  OLSON,  promoted  to  newly-cre- 
ated post  of  v.p.  in  charge  of  public  relations. 
PHILIP  STEBEN  appointed  office  manager  at  WDRC. 

JERRY  BAKER,  production  manager  of  KELP-TV 
El  Paso,  elevated  to  station  program  director. 

HERB  KNIGHT,  formerly  air  personality  at  WONE 
Dayton,  Ohio,  to  WSAI  Cincinnati  as  assistant 
program  director  and  d.j. 

JOHN  T.  (JOCK)  LAWRENCE  JR.,  formerly  with  Cin- 
cinnati Times-Star  in  promotion  and  advertis- 
ing departments,  to  WKRC-TV  Cincinnati  sales 
staff. 

CLYDE  BOOKOUT,  previously  announcer  at  WMAP 
Monroe,  N.  O,  to  WFMY-TV  Greensboro,  N.  C. 
production  department. 

CHARLES  R.  GCERTH  joins  public  relations  staff  of 
KYW-AM-FM-TV  Cleveland,  Westinghouse 
Broadcasting  Co.  stations. 

JOSEPH  HURLEY,  formerly  associated  with  CBS- 
TV's  The  Seven  Lively  Arts,  and  Omnibus,  ap- 
pointed staff  writer  assigned  to  Camera  Three, 
WCBS-TV  New  York. 

TOM  EVEN,  formerly  with  WHTN-TV  Huntington, 
W.  Va.,  as  air  personality,  joins  WKRC-TV  Cin- 
cinnati announcing  staff. 

ARTHUR  GAETH,  formerly  Denver  news  director 
for  Intermountain  Network,  named  news  an- 
alyst   and    commentator    for   KMYR  Denver. 


HAROLD  C.  LUND,  v.p.  of  Westinghouse  Broad- 
catsing  Co.  in  charge  of  KDKA-AM-FM-TV 
Pittsburgh,  named  to  board  of  directors  of 
Allegheny  County  Society  for  Crippled  Chil- 
dren. 

GLENN  WILSON  JOHNSON,  35,  producer-director 
for  WBTV  (TV)  Charlotte,  N.  C,  died  Oct.  26 
in  Charlotte  hospital. 

LOWERY  E.  fUNCLE  NED)  STRIPLING,  42,  died  fol- 
lowing heart  attack  while  on  personal  appear- 
ance with  his  band  in  Cochran,  Ga.  Mr.  Strip- 
ling was  also  air  personality  on  WMAZ-TV  Ma- 
con, Ga. 

REPRESENTATIVES 

JAMES  F.  O'GRADY  JR.,  vice  president  in  charge  of 
sales,  Young  Television  Corp.,  elected  executive 
vice  president.  HAROLD  M  PARKS,  manager  of 
Young's  Atlanta  office,  named  eastern  sales  man- 
ager. Mr.  O'Grady  was  manager  of  Young's  Chi- 
cago office  before  becoming  sales  vice  president. 
He  also  had  served  with  ABC  and  former  DuMont 
Television  Network. 

EDWARD  R.  EADEH,  formerly  with  CBS,  Mutual, 
ABC,  DuMont  and  Weed  Co.,  to  George  P.  Hol- 
linbery  Co.'s  New  York  office  as  director  of  de- 
velopment,  promotion   and  research. 

HAROLD  WETTERSTEN,  formerly  sales  manager  of 
ABC-TV  Central  Div.,  joins  Blair-Tv,  Chicago, 
on  or  before  Dec.  1.  TOM  MALONE  resigns  from 
Blair-Tv  to  move  over  to  Leo  Burnett  Co.,  same 
city,  as  account  executive  on  Pillsbury  Co. 

DON  DALTON,  formerly  in  real  estate  display  ad- 
vertising department  at  Chicago  Sun-Times,  to 
Gill-Perna,  Chicago. 

MARVIN  ROSLIN,  timebuyer  on  Standard  Brands 
and  broadcast  analyst  on  Carter  Products,  at 
Ted  Bates  &  Co.,  N.  Y.,  to  Adam  Young  Inc. 
as  assistant  to  Frank  Boehm,  v.p.  of  research 
and  promotion. 

PROGRAM  SERVICES 


WILLIAM  V.  SARGENT,  formerly 
NBC-TV  director  of  admin- 
istration, named  v.p.  for  ad- 
ministration, TelePrompTer 
Corp.,  N.  Y. 

SID  TAMBER,  production  super- 
visor and  associate  producer 
of  CBS-TVs  The  Big  Pay- 
off, for  past  six  years,  as 
well  as  other  Walt  Framer 
Productions     packages,  ap- 


MR  SARGENT         pointed  producer  of  program. 

MERVYN  FRAMER,  production 
supervisor,  will  succeed  Mr.  Tamber  as  associate 
producer.  WALT  FRAMER  will  serve  as  executive 
producer. 

PROFESSIONAL  SERVICES  .  ... 

AILEEN  GROSSMAN,  formerly  advertising  manager 
of  Chicago  Musical  Instrument  Co.,  named  ex- 
ecutive assistant  to  president  of  Harshe-Rotman 
Inc.,  Chicago  public  relations  firm. 

F.  LEROY  HESS,  formerly  district  manager  for  11 
Standard  Rate  &  Data  Service  Inc.  publications 
in  Southwest,  appointed  western  advertising 
manager  for  Media/scope,  Evanston,  111.,  mag- 
azine. Assuming  district  manager  duties  in 
Southwest  for  SRDS  will  be  JOHN  W.  CHAM- 
BERLIN  and  PAUL  V.  POWER. 

JOHN  N.  RAGSDALE  promoted  from  assistant  ad- 
vertising manager  to  advertising  manager  of 
public  relations  department  of  Assn.  of  American 
Railroads,  succeeding  HERBERT  F.  McLAURY,  retired 
after  50  years  of  railroad  service. 

MISS  CONNIE  DE  NAVE,  previously  assistant  mag- 
azine editor  of  ABC,  to  personal  press  repre- 
sentative of  Dick  Clark,  tv  personality. 

MANUFACTURING 

JOHN  W.  GUILFOYLE,  general  manager  of  opera- 
tions, ITT's  service  organization,  Federal  Elec- 
tric Corp.,  elected  executive  v.p.  of  FEC. 

CHARLES  S.  VRTIS,  partner  in  Glore  Forgan  &  Co., 
investment  banking  firm,  and  GEORGE   E.  DRIS- 

COLL,  secretary  and  assistant  treasurer,  elected 
to  board  of  directors  of  Admiral  Corp.,  Chicago. 
Mr.  Driscoll  was  also  named  treasurer. 

ROBERT  A.  HUNT,  formerly  engineering  section 
leader  for  Haloid  Inc.,  Rochester,  N.  Y.,  named 


Page  102    •    November  3,  1958 


Broadcasting 


There  are  times  when  a  man 
particularly  appreciates  lightweight 
equipment,  and  Collins'  4- channel 
2127  is  the  lightest  full  {unction 
remote  on  the  market 


PEOPLE  CONTINUED 


PROGRAMS  &  PROMOTIONS 


chief  engineer  of  Prestoseal  Manufacturing  Co., 
Long  Island  City,  N.  Y. 

CHARLES  F.  MERRiGAN,  formerly  personnel  and  ex- 
pense-control specialist.  General  Electric  tech- 
nical products  department,  appointed  to  newly- 
established  position  of  manager  of  scatter  and 
special  systems  engineering. 

EDWIN  L.  DAVIS,  previously  commercial  engineer 
handling  internal  sales  of  receiving  tubes,  Gen- 
eral Electric,  Syracuse,  appointed  regional  com- 
mercial engineer,  GE  electric  receiving  tube 
department,  Clifton,  N.  J. 

GEORGE  T.  STEWART  named  manager  of  national 
distribution  and  PETER  J.  GRANT  named  manager 
of  national  sales  of  Sylvania  Home  Electronics, 
division  of  Sylvania  Electric  Products  Inc.,  N.  Y. 
WILLIAM  D.  GANNON,  formerly  district  sales  man- 
ager in  St.  Louis  for  Schwander  &  Co.,  appointed 
resident  sales  manager,  for  Sylvania  Home  Elec- 
tronics, Cincinnati. 

CLARK  LAMBERT  named  sales  administration  man- 
ager of  Olympic  Radio  &  Television,  New  York 
division  of  Siegler  Corp.,  replacing  SY  UPPER, 
resigned.  D.  E.  LINDSAY,  previously  west  coast  re- 
gional manager  for  Bendix  Radio,  appointed  head 
of  product  distribution  in  Oregon  for  Olympic. 

TRADE  ASSNS.  <  wmmmmmmmmmmmm 

HELEN  VER  STANDIG,  executive  v.p.  of  M.  Belmont 
Ver  Standig  Inc.,  Washington,  named  chairman 
of  board  of  directors  of  Atlantic  Council  of 
American  Assn.  of  Adv.  Agencies,  succeeding 
late  Joseph  Katz,  who  died  Oct.  13.  [Advertisers 
&  Agencies.  Oct.  20]. 

DALE  BUCKNER,  president,  Dale  Buckner  Adv., 
Lubbock,  Tex.,  elected  governor  of  10th  dis- 
trict of  Adv.  Federation  of  America.  Other 
elected  officers:  DENNY  HEARD,  1st  lieutenant  gov- 
ernor; LESLIE  HAUGER,  2nd  lieutenant  governor, 
and  TOM  McHALE,  re-elected  secretary-treasurer. 


Grocers  Offered  Promotion  Plan 
Through  WSSV's  'Operation  T.S.S.' 

More  than  75  independent  supermarkets 
and  grocers  have  signed  to  participate  in 
Operation  T.S.S.  (T-ell'm,  S-how'm, 
S-ell'm),  a  food  merchandising  plan 
launched  by  WSSV  Petersburg,  Va.  First 
outlined  to  prospective  sponsors  at  a  recent 
Virginia  Food  Dealers  Assn.  convention  in 
Richmond,  the  plan  was  prepared  by  Cy 
Newman,  WSSV  commercial  manager,  and 
Roger  Beane,  general  manager. 

To  insure  in-store  cooperation  from  the 
grocers,  WSSV  will  give  each  dealer  a 
specified  number  of  spots  each  week  for  his 
own  use.  The  operation  is  restricted  to  13 
non-competitive  food  products,  which  must 
have  distribution  in  at  least  50%  of  the  par- 
ticipating stores.  A  food  sponsor  uses  as 
few  as  10  one-minute  spots  weekly  on 
WSSV  to  advertise  his  product.  In  return, 
the  sponsor  is  provided  feature  displays, 
shelf  stickers,  pennants  and  weekly  reports 
on  each  store  on  the  placement  of  his  prod- 
uct, condition  and  amount  of  stock  on  hand. 
A  food  sponsor  signs  with  WSSV  for  13 
weeks,  with  the  privilege  of  renewing  for 
additional  13  week  cycles  at  the  end  of  the 
ninth  week. 

WGAR  Contest  Stars  Ball  Carrier 

Cleveland  Browns  football  player  Jim 
Brown,  who  has  gained  815  yards  in  five 


games  this  season,  is  featured  in  a  tie-in 
sponsor  contest  on  WGAR  Cleveland.  The 
listener  who  guesses  the  day  and  time  that 
Mr.  Brown  gains  his  1,000th  yard  will  be 
awarded  an  electric  wrist  watch,  compli- 
ments of  WGAR  and  the  Hamilton  Watch 
Co.,  which  is  currently  running  a  spot  sched- 
ule of  the  watch  advertisements  on  WGAR. 

T.A.P.  Toys  for  Girls  and  Boys 

Want  a  "Hum-Dinger"  balloon  with  a 
rotating  ball  inside  that  "hums"?  Want  a 
floating  plastic  showboat,  or  a  paper  puppet 
punch-out  kit?  Or  maybe  you'd  like  a 
"colorful  red-white-and-blue  personalized 
stationery  set"?  In  any  case,  if  you  were  a 
young  fan  of  Crusader  Rabbit,  the  tv  car- 
toon hero,  you  would  no  doubt  be  interested 
in  these  and  other  "unusual  premium  and 
retail  toys."  At  least  that's  the  way  T.A.P. 
Inc.,  merchandisers  of  the  Crusader  Rabbit 
series  and  developers  of  these  toy  products, 
must  feel.  T.A.P.  Inc.  reports  that  the  toys 
are  "in  various  stages  of  production  and 
most  of  the  items  will  be  available  to  sta- 
tions within  thirty  days." 

Teacher  Wins  KXOK  Apples 

Mrs.  Katherine  Jost,  Lindbergh  High 
School  teacher  in  St.  Louis,  won  the  KXOK 
St.  Louis  "Apple  for  the  Teacher"  contest 
this  fall,  the  station  has  announced.  The 
contest,  conducted  by  KXOK  d.j.  Ed  Bon- 
ner, consisted  of  having  local  students  write 
letters  why  "I  would  like  to  bring  an  apple 
to  my  teacher."  Lindbergh  student  Roslyn 
Kay  Wahlbrink  won  and  teacher  Jost 
received  a  bushel  of  apples,  courtesy  of 
KXOK. 

WCAU-TV  Examines  City's  Make-Up 

The  first  program  of  a  new  public  affairs 
series  entitled  The  Face  of  Philadelphia  was 
presented  Oct.  25  on  WCAU-TV,  that  city. 
Written,  produced  and  narrated  by  Charles 
Shaw,  WCAU-TV  news  director,  the  series 
explores  the  problems  of  the  city,  how  it 
operates  and  who  its  people  are.  The  pre- 
miere program  emphasized  the  people — 
where  they  came  from  and  what  they  are 
doing  in  Philadelphia.  Film  coverage  of 
various  people  at  work  and  play  was  utilized. 

The  series  is  produced  in  affiliation  with 
the  Philadelphia  City  Planning  Commis- 
sion, the  International  Institute,  the  His- 
torical Society  of  Pennsylvania  and  the  His- 
torical Society  of  Germantown. 

Gorilla  Marks  Drop  of  Top  40 

A  wild  animal  driving  a  convertible  in 
downtown  Buffalo,  N.  Y.,  recently  was  the 
startling  gimmick  of  WWOL  Buffalo  to  an- 
nounce its  switch  from  a  "Top  40"  format 
to  "Better  Music"  programming.  Two  mem- 
bers of  WWOL's  staff  dressed  formallv  to 
accompany  a  gorilla-costumed  salesman  on 
a  tour  of  the  city's  ad  agencies  and  colleges. 
The  promotion  was  in  cooperation  with 
Capitol  Records  which  tied-in  with  plugs 
for  local  Stan  Kenton  and  George  Shearing 
concerts.  The  convertible  was  covered  with 
signs  reading:  "Hear  No  Evil!  Listen  to 
Buffalo's  Better  Music  Station — WWOL!" 


AMCI... 


•  Omnidirectional  TV 

Transmitting  Antennas 

•  Directional  TV 

Transmitting  Antennas 

•  Tower-mounted  TV 

Transmitting  Antennas 

•  Standby  TV 

Transmitting  Antennas 

•  Diplexers 

•  Coaxial  Switches 

. . .  have  been  proven 
in  service. 

Write  for  information 
and  catalog. 

A  L  FORD 

Manufacturing  Company 

299  ATLANTIC  AVE.,  BOSTON,  MASS. 


Page  104    •    November  3,  1958 


Broadcasting 


NOTICE  TO  EDITORS — For  more  than  30  years,  Metropolitan  Life 
has  sponsored  advertising  messages  on  national  health  and  safety. 
Because  of  public  interest  in  the  subject  matter  of  these  advertise- 
ments, Metropolitan  offers  all  news  editors  (including  radio  news 
editors),  free  use  of  the  text  of  each  advertisement  in  this  series. 


The  text  may  be  used  in  regular  health  features,  health  columns 
or  health  reports  with  or  without  credit  to  Metropolitan.  The 
Company  gladly  makes  this  material  available  to  editors  as  one 
phase  of  its  public-service  advertising  in  behalf  of  the  nation's 
health  and  safety. 


Why  is  ARTHRITIS  called  "the  Sphinx  of  diseases"? 


Arthritis  has  been  likened  to  the  ancient 
^  Sphinx.  For  arthritis,  no  less  than  the 
Sphinx,  is  still  strange  and  mysterious  in 
many  ways. 

For  example,  the  exact  cause  of  some 
types  of  arthritis  remains  unknown.  Nor 
do  doctors  fully  understand  why  it  flares 
up  in  certain  patients  and  smoulders  or  de- 
velops gradually  in  others  .  .  .  why  treat- 
ment beneficial  for  one  victim  may  not 
help  another  .  .  .  why  rheumatoid  arthritis 
strikes  women  three  times  as  often  as  men. 

Despite  such  mysteries,  when  proper 
treatment  is  started  early  ...  or  before  the 
affected  body  joints  have  been  severely 
damaged  .  .  .  there  is  great  likelihood  of 
lasting  relief  and  marked  improvement. 

Proper  treatment  for  arthritis  and  other 
rheumatic  diseases  .  .  .  affecting  about 
eleven  million  Americans  14  years  of  age 


and  older  .  .  .  must  be  based  on  the  needs 
of  the  individual  patient. 

This  is  because  arthritis  occurs  in  many 
forms,  each  of  which  requires  special  man- 
agement. Yet,  many  people  brush  aside 
treatment  prescribed  by  their  doctors  to 
seek  some  cure  promising  quick  and  com- 
plete recovery.  There  is  no  such  thing. 

At  least  50  forms  of  arthritis  are  known 
to  medical  science.  But  only  two  of  the 
forms  together  make  up  more  than  seventy 
percent  of  all  rheumatic  complaints.  These 
are  osteoarthritis  and  rheumatoid  arthritis. 

Osteoarthritis,  or  degenerative  joint  dis- 
ease, begins  as  a  rule  in  the  thirties  or 
forties  as  part  of  the  process  of  aging.  It 
usually  attacks  joints  that  undergo  greatest 
wear  and  tear. 

Under  proper  medical  care,  a  great  deal 


can  be  done  to  lessen  discomfort  and  re- 
duce further  damage  to  joints. 

Rheumatoid  arthritis  may  be  more  seri- 
ous. Though  it  involves  the  joints,  it  also 
affects  the  body.  Moreover,  it  strikes  in  the 
prime  of  life,  generally  between  20  and  50. 

If  neglected,  rheumatoid  arthritis  can 
cause  severe  crippling.  But  if  it  is  diagnosed 
early  and  treatment  is  faithfully  followed, 
many  patients  can  be  spared  disability  and 
helped  considerably. 

If  the  disease  does  not  yield  to  treatment, 
rehabilitation  can  often  help  a  handicapped 
individual  continue  a  useful  life. 

If  your  joints  become  sore,  stiff,  painful 
or  swollen,  consult  your  doctor  .  .  .  and 
always  avoid  self-treatment.  The  sooner 
you  seek  his  help,  the  better  your  chances 
to  head  off  trouble. 


COPYRIGHT  1958  —  METROPOLITAN  LIFE  INSURANCE  COMPANY 

Metropolitan  Life  Insurance  Company 

(  A  MUTUAL  COMPANY) 

1  Madison  Avenue,  New  York  10,  N.  Y. 

Broadcasting 


November  3,  1958    •    Page  105 


ORDER  NOW! 

■iiiMMMMWiiwwifrifirMMr'inonranrww  hbhdhbbhmhbobb 

the 

all-new 

632-page 

authoritative 

more  complete  than  ever 

BROADCASTING 

7958  Yearbook  issue* 

"the  one-book  library  of  television  and  radio  information" 


PROGRAMS  &  PROMOTIONS  continued 

WBAI  (FM)  Swaps  U.  S.  Jazz 
For  Moscow's  Classical  Tapes 

The  story  of  how  WBAI  (FM)  New 
York  effected  its  exchange  program  with 
Radio  Moscow  was  told  in  the  Oct.  30 
issue  of  The  Reporter  magazine.  The  ar- 
ticle, by  Nat  Hentoff,  describes  how  gen- 
eral manager  Bert  Cowlan  sought  a  record- 
ing of  Lev  Knipper's  Fourth  Symphony, 
first  by  approaching  the  Soviet  delegation 
to  the  United  Nations,  then  by  writing  di- 
rect to  Moscow.  His  bold  approach  ap- 
parently pleased  the  Kremlin  for  shortly 
thereafter  the  USSR  extended  Mr.  Cowlan 
the  opportunity  to  visit  Moscow.  This  led 
to  establishment  of  a  program  where  WBAI 
agreed  to  supply  the  Soviets  with  latest  jazz 
samplings  in  exchange  for  one  full  weekly 
concert  of  2-3  hours  length  of  fresh  Soviet 
classical  output. 

WBAI,  according  to  the  agreement,  may 
"sell"  the  tapes  to  other  U.  S.  stations  at  cost 
but  these  stations  must  send  about  an  hour's 
worth  of  American  music  to  the  USSR.  Just 
as  the  U.  S.  will  get  mileage  out  of  the 
Russian  programming,  so  will  the  USSR  get 
double  value  out  of  the  American  programs: 
they  will  probably  be  beamed  back  to  the 
U.  S.  via  Russia's  shortwave  North  Ameri- 
can propaganda  service,  according  to  Mr. 
Hentoff. 

Yearbook  Used  as  Sales  Brochure 

An  annual  yearbook  of  Dick  Clark's 
American  Bandstand,  of  which  more  than 
400,000  copies  have  been  sold  in  two 
months  through  promotion  solely  on  the 
program,  has  been  sent  by  the  Triangle 
Stations  to  advertising  agencies  with  the  ad- 
vice to  "get  aboard  America's  hottest  band- 
wagon." The  program  was  created  by  Tri- 
angle Stations  for  ABC-TV,  and  originates 
from  WFIL-TV  Philadelphia.  The  booklet 
is  sold  to  viewers  for  $1,  and  is  in  its  sec- 
ond printing. 

Bartell  Station  Marks  Birthday 

To  celebrate  its  first  anniversary  of  op- 
eration WYDE  Birmingham,  Ala.,  a  Bartell 
Family  Radio  station,  treated  more  than  300 
clients  to  birthday  cakes.  The  cakes  were 
delivered  by  models  who  were  accompanied 
by  the  station's  salesmen.  During  its  anni- 
versary month  promotion  campaign,  WYDE 
plans  to  recognize  the  confidence  local  and 
national  advertisers,  as  well  as  the  general 
public,  have  placed  in  the  Bartell  method  of 
modern  programming  and  salesmanship,  an- 
nounced Tom  Whitley,  station  manager. 

New  Letters  Calls  for  Contest 

KGNS-TV  Laredo,  Tex.,  until  Oct.  16 
identified  as  KHAD-TV,  has  announced  a 
contest  to  promote  its  new  call  letters,  which 
stand  for  "good  neighbor  station."  Students 
in  Laredo  and  Neuvo  Laredo  grade  and 
junior  high  schools  are  eligible  to  compete 
in  a  contest  to  find  the  best  design  for  a  tv 
ID  slide,  using  the  new  call  letters  and  ex- 
pressing the  good  neighbor  theme.  Entries 
currently  are  being  used  for  ID's,  with 
credit  to  the  artists.  The  consuls  general  of 


Mexico  and  the  U.  S.,  stationed  in  the  two 
cities,  and  the  chairman  of  the  international 
relations  committee  of  the  Laredo  Chamber 
of  Commerce  will  judge  the  contest. 

WGR  Promotion  Gives  Cab  Rides 

Free  taxi  cab  rides  are  being  offered  by 
WGR  Buffalo,  N.  Y.,  in  a  promotion  cam- 
paign with  Van  Dyke  Cab  Co.,  Buffalo. 
The  cab  company  has  one  cab  cruising  the 
streets  of  metropolitan  Buffalo  from  8  a.m. 
to  6  p.m.  Monday  through  Friday,  and 
anyone  who  hails  the  particular  cab  is  given 
a  free  ride,  courtesy  of  WGR.  On-air  an- 
nouncements urge  Buffalo  residents  "to  have 
a  ride  on  us  .  .  .  and  don't  just  grab  a  cab 
.  .  .  grab  a  Van  Dyke." 

Modern  Writers  Series  Released 

Rutgers  U.,  New  Brunswick,  N.  J.,  an- 
nounced last  week  it  has  made  available  to 
radio  stations  a  12-week  series  of  educa- 
tional programs  dealing  with  the  work  of 
modern  writers  such  as  Flaubert,  James, 
Hemingway,  Huxley,  Faulkner  and  Lewis. 
The  series,  consisting  of  half-hour  programs 
produced  and  distributed  by  the  Rutgers 
Radio  Center,  at  no  cost,  features  Dr.  Eliz- 
abeth F.  Boyd,  professor  of  English,  Doug- 
lass College,  New  Brunswick. 

KBOX  Invitation  Driven  North 

A  "Guess  the  Mileage"  contest  in  con- 
junction with  a  goodwill  trip  was  spon- 
sored by  KBOX  Dallas  to  promote  Alaska 
Day  (Oct.  16)  at  the  Texas  State  Fair  in 
Dallas.  Representing  KBOX  and  the  State 
Fair  was  Eddie  Gale,  station  announcer, 
who  made  a  30-day  roundtrip  drive  to  Ju- 
neau, Alaska,  to  personally  invite  Juneau 
Mayor  M.  L.  McSpadden  to  the  event. 
KBOX  and  Glass  Motors  of  Dallas  spon- 
sored a  contest  to  guess  the  actual  dis- 
tance Mr.  Gale  drove. 

KETV  (TV)  Clicks  With  Contest 

The  Omaha,  Neb.,  downtown  post  office 
had  a  rush  crowd  one  day  this  fall,  re- 
ports KETV  (TV)  that  city,  when  viewers 
of  the  station's  "Quote  to  Click"  contest 
were  racing  each  other  to  obtain  the  earliest 
postmark  on  their  entries.  The  day-long  con- 
test requests  viewers  to  name  a  "well-known 
quotation"  by  adding  letters  to  the  blanks 
presented  on  a  blackboard  at  the  studio. 
Clues  to  the  quotation,  in  the  form  of  letters 
pulled  from  a  fish  bowl,  were  given 
throughout  the  day. 


ALL.   INQUIRIES  CONFIDENTIAL 


separate  directories  in- 
dexing the  world  of 
broadcasting 

•  tv  stations 

•  am  stations 

•  f m  stations 

•  educational  stations 

•  networks 

•  sales  representatives 

•  advertising  agencies 

•  associations 

•  services 

•  government 

•  schools 

plus  

market  data,  billings,  ratings,  pro- 
grams, talent,  historical  facts — all 
arranged  and  indexed  for  instant 
reference 

station  listings  by  state  and  city 
show  executive  personnel,  net- 
work, power,  frequency  or  chan- 
nel; separate  directories  by  call 
letters,  frequencies,  newspaper  and 
group  ownership 

*  limited    number    available  at 
$4.00  per  copy 

BROADCASTING 

THE  BU  S  IN  ESS  WE  E  KLY  OF  TELEVISION  AND  RADIO 

Circulation  Department 
1735  DeSales  Street,  N.W. 
Washington  6,  D.  C. 

'published  every  September  as  53rd  issue 
of  BROADCASTING — The  Businessweekly  of 
Television  and  Radio 


Page  106    •    November  3,  1958 


Broadcasting 


SAYS  JOHN  D.  SILVA,  Chief  Engineer,  KTLA  (Paramount  Television  Productions,  Inc.),  Hollywood,  Cal. 


"G-E  camera  tubes  help  us  make  TV  headlines 
with  20  'remotes'  a  week!" 


N  ews  can  break  fast,  and  KTLA  is  geared  to 
speed.  We've  started  telecasting  from  the  scene 
of  an  event  in  as  little  as  five  minutes  from  the 
time  our  mobile  unit  reached  the  spot. 

"The  microwave  antenna  of  our  mobile  units 
takes  only  15  seconds  to  elevate.  KTLA's  picture 
goes  on  the  air  in  minutes  after  we  brake  to  a 
stop.  We  couldn't  do  a  fast,  sure  TV  news  job 
like  that — many  times  a  day,  every  day — without 
reliable  camera  tubes. 

"Besides  the  fact  we  can  count  on  them,  G-E 
camera  tubes  are  designed  to  handle  changeable 
and  difficult  light  conditions.  We  like  the  as- 
surance they  give  us  that  our  viewers  are  seeing 
clear  pictures  with  good  detail  and  contrast. 


"News  coverage  is  a  team  job — efficient  men, 
methods,  and  equipment.  G-E  camera  tubes  play 
a  key  part  in  KTLA's  mobile  work  that's  broken 
records  for  high  audience  interest." 

*  *  * 

Put  G-E  Broadcast-Designed  camera  tubes  on 
your  own  "team"!  Your  G-E 
tube  distributor  stocks  them. 
Phone  him!  Distributor  Sales, 
Electronic  Components  Div.,  Gen- 
eral Electric  Co.,  Owensboro,  Ky. 

Progress  /s  Our  Most  Important  Product 

GENERAL  $H  ELECTRIC 


PROGRAMS  &  PROMOTIONS  continued 


CBS-TV  Shows  Promotion  Film 

Approximately  200  advertising  agency 
executives  in  New  York  last  Thursday  (Oct. 
30)  attended  a  screening  of  a  20-minute 
film,  "Byline  New  York,"  which  chronicled 
the  activities  of  49  women  from  49  states 
who  participated  in  the  CBS  Daytime  Tele- 
visit  Week  promotion  [Programs  &  Pro- 
motions, Sept.  15]. 

The  film,  produced  by  David  Gordon, 
who  heads  exploitation-promotion  for  CBS- 
TV  daytime  programs,  was  shown  at  a  recep- 
tion in  the  Waldorf-Astoria  Hotel.  Appear- 
ing in  the  film  in  trHr  screen  "debut"  were 
the  following  CBS-TV  executives:  Louis 
Cowan,  president;  Oscar  Katz,  vice  presi- 
dent and  director  of  daytime  programs; 
Hubbell  Robinson  Jr.,  executive  vice  presi- 
dent in  charge  of  programming;  Sig  Mickel- 
son,  vice  president  and  general  manager  of 
news  and  John  Day,  director  of  news. 

KYW  D.J.'s  Provide  New  Angle 

Discussions  of  a  teachers  convention  by 
two  KYW  Cleveland,  Ohio,  d.j.'s  who  at- 
tended the  sessions  met  favorable  reaction 
from  parents,  students  and  teachers  alike, 
according  to  KYW.  Big  Wilson  and  Joe 
Finan  experimented  with  the  unique  cover- 
age Oct.  17  when  20,000  members  of  the 
Eastern  Ohio  Teachers  Assn.  held  an  annual 
meeting  in  Cleveland.  Mr.  Finan  and  Mr. 
Wilson  took  notes  at  the  meeting  and  dis- 
cussed the  importance  of  such  meetings  and 
the  teachers'  problems  on  their  respective 
shows. 

KEYS  Pays  Stamps  for  Listening 

KEYS  Corpus  Christi,  Tex.,  reports  it  is 
building  a  larger  share  of  audience  by 
awarding  free  trading  stamps  to  persons 
selected  at  random  from  the  telephone  di- 
rectory. From  one  to  a  dozen  persons  are 
announced  each  hour  between  7  a.m.  and 
5  p.m.  If  the  party  called  contacts  the  sta- 
tion within  30  minutes  an  award  of  1,000 
Texas  Gold  stamps  is  made,  and  1 ,000  more 
stamps  are  added  each  hour  until  there  is  a 
winner.  The  stamps  are  redeemable  at  the 
Corpus  Christi  Texas  Gold  Gift  Center. 
An  average  of  eight  out  of  every  10  names 
called  respond  within  10  minutes,  KEYS 
said. 


government  leaders  to  a  dinner  and 
special  telecast.  Here  (1-r)  Harry  Le- 
Brune,  vie?  president  and  general 
manager  of  WLWA;  Oliver  Treyz, 
ABC-TV  president,  and  Robert  E. 
Dunville.  president  of  Crosley  Broad- 
casting Corp.,  which  owns  WLWA, 
look  at  a  model  of  the  tower  which 
was  displayed  at  the  party.  The  tele- 
cast featured  the  cast  of  Midwestern 
Hayride,  flown  to  Atlanta  from  Cros- 
ley's  Cincinnati  headquarters  for  the 
occasion. 


Letters  to  Tell  Stock  Advantages 

To  publicize  the  advantages  of  investing 
in  stocks,  WMBD  Peoria,  111.,  has  invited 
listeners  to  enter  its  four-week  "Why  In- 
vest" contest.  In  100  words,  entrants  are 
to  complete  the  phrase,  "I  want  to  invest 
in  America  through  common  stocks  be- 
cause .  .  ."  First  and  second  place  prizes  of 
$250  and  $100  will  be  provided  by  the 
sponsor  of  the  station's  Stock  Market  and 
Business  Newscast. 

KFAB  to  Award  'Kc  Baby' 

An  Omaha  baby  born  closest  to  either 
11:10  a.m.  or  p.m.  Nov.  10  will  be  awarded 
an  educational  fund  equal  to  a  one-year 


Page  108    •    November  3,  1958 


university  scholarship.  The  "Eleven-Ten 
Baby  of  the  Year"  event  is  in  recognition  of 
KFAB's  spot  on  the  dial,  1110  kc. 

Winners  Awarded  at  KCMO  Dinner 

Winners  of  KCMO  Kansas  City's  second 
annual  contest  to  promote  better  quality 
meat  type  hogs  were  feted  Oct.  21  at  a 
recognition  dinner.  A  Sedalia,  Mo.,  hog 
raiser  won  the  championship  award  for  the 
second  time  and  the  championship  trophy 
goes  to  the  Sedalia  Chamber  of  Commerce, 
sponsor  of  the  Meat  Type  Hog  Club  in  that 
area.  Producers  entered  approximately 
5.000  hogs,  with  scoring  based  on  rate  of 
weight  gain,  prolificacy  and  type. 

George  Stephens,  KCMO  director  of 
agriculture,  credited  the  success  of  the  hog 
production  contest  to  the  local  civic  organi- 
zations in  Eastern  Kansas  and  Western 
Missouri,  Kansas  City  and  St.  Joseph  stock- 
yards personnel  and  extension  service  spe- 
cialists for  their  assistance  in  organizing  the 
groups  and  scoring  entries. 

Parade  Touts  KCOH's  Home  Show 

More  than  50,000  Negroes  watched  the 
first  all-Negro  parade  down  Houston's  Main 
St.  held  Oct.  18  to  promote  the  Houston 
Negro  Exposition  and  Home  Show  which 
was  sponsored  by  KCOH,  that  city.  Ap- 
proximately 30,000  persons  attended  the 
three-day  show  in  the  Sam  Houston  Col- 
iseum at  which  guest  stars  Mahalia  Jack- 
son, Delia  Reese,  Roy  Hamilton,  Buddy 
Johnson  and  his  orchestra  and  the  Rhythm 
Kings  appeared. 

Motorcade  Hails  WBRE-TV  Shows 

NBC-TV  network  shows,  as  well  as  local 
shows,  were  represented  in  a  motorcade  of 
more  than  50  vehicles  that  covered  a  six- 
mile  route  in  Wilkes-Barre,  Pa.,  to  pro- 
mote the  fall  lineup  on  WBRE-TV,  that 
city.  Each  vehicle  in  the  line  carried  a  ban- 
ner stating,  "Another  Great  Show  on  Chan- 
nel 28"  .  .  .  then  the  name  of  the  show 
and  sponsor.  WBRE-TV  personalities  were 
featured  in  the  "Carvalcade,"  which  in- 
cluded trailer  trucks,  a  surrey,  horses,  1959- 
model  cars  and  a  Greyhound  Scenic  Cruiser. 

Old  Fort  Opens  for  'Raiders' 

The  calendar  was  turned  back  85  years  at 
historic  Fort  Point  in  the  San  Francisco 
Presidio  Oct.  7,  when  the  post  was  "reacti- 
vated" for  a  preview  celebration  of  the 
filmed  tv  series,  Mackenzie's  Raiders,  which 
is  sponsored  on  KPIX  (TV)  San  Francisco 
by  Bay  Area  Rambler  car  dealers. 

Fort  Point,  built  in  1853  and  inactive 
since  1914,  was  staffed  with  soldiers, 
bearded  scouts  and  pretty  girls  (all  cos- 
tumed students  of  the  radio-tv  department 
of  San  Francisco  State  College)  to  furnish 
an  appropriate  premiere  party  setting.  KPIX 
hosted  the  area's  newspaper  columnists  and 
Rambler  dealers  to  an  all-day  activity  sched- 
ule that  included  a  tour  of  the  old  fort, 
luncheon  in  the  officers'  mess,  a  showing  of 
the  first  film  in  the  new  series  and  a  press 
conference. 

Broadcasting 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Oct.  23  through  Oct.  29 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


DA — directional  antenna,  cp — construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts,  w — watt,   mc — megacycles.   D — day.   N — 


night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization 
STA — special   temporary   authorization.  * — edue. 


New  Tv  Stations 


ACTION  BY  FCC 

Wailuku,  Maui,  Hawaii — Radio  Honolulu  Ltd. — 

Granted  ch.  8  (180-186  mc);  ERP  1.95  kw  vis., 
.977  kw  aur.,  ant.  height  5,900  ft.  Estimated  con- 
struction cost  $38,816,  first  year  operating  cost 
$25,000,  revenue  (satellite  operation).  P.O.  ad- 
dress 1170  Auahi  St.,  Honolulu.  Studio  location 
1170  Auahi  St.  Transmitter  location  Wailuku 
(summit  of  Mt.  Haleadala).  Geographic  coordi- 
nates 20°  42'  41"  N.  Lat.,  156°  15'  26"  W.  Long. 
Transmitter  RCA,  antenna  GE.  Legal  counsel 
Kirkland,  Ellis,  Hodson,  Chaffetz  and  Masters, 
Washington.  Consulting  engineer  Commercial 
Radio  Equipment  Co.,  Washington.  Applicant  is 
licensee  of  KONA-TV  Honolulu.  Application  is 
for  satellite  to  rebroadcast  KONA-TV  programs 
in  Maui.  Announced  Oct.  29. 

Existing  Tv  Stations 

ACTIONS  BY  FCC 

WEDU-TV,  ch.*  3,  Tampa,  Fla. — Waived  policy 
against  issuance  of  special  temporary  authority 
and  permitted  WEDU-TV  to  operate  on  regular 
program  basis  to  Dec.  31  pending  filing  of  license 
application.  Announced  Oct.  29. 

WSTV-TV  Steubenville,  Ohio — Granted  waiver 
of  Sec.  3.652  (a)  to  permit  WSTV-TV  to  identify 
itself  as  Wheeling,  W.  Va.,  as  well  as  Steuben- 
ville, Ohio.  Announced  Oct.  29. 

WBRE-TV  Wilkes-Barre,  Pa. — Granted  waiver 


of  Sec.  3.652  (a)  to  permit  WBRE-TV  to  identify 
itself  as  Scranton  as  well  as  Wilkes-Barre.  An- 
nounced Oct.  29. 


Translators 


CALL  LETTERS  ASSIGNED 

K83AH  Roseburg,  Ore. — Teleservice  Co. 
K79AF  Olivia,  Minn.— Renville  County  Tv  Corp. 
K71AM    Olivia,    Minn.— Renville    County  Tv 
Corp. 


New  Am  Stations 


ACTIONS  BY  FCC 

Yuma,  Ariz. — Desert  Bcstg.  Co. — Granted  1320 
kc,  500  w.  D.  P.O.  address  4150  Arch  Drive,  North 
Hollywood,  Calif.  Estimated  construction  cost 
$15,496,  first  year  operating  cost  $36,000,  revenue 
$40,000.  Owners  are  Robert  William  Crites  and 
Sherman  Somers  (each  50%).  Mr.  Crites  is  pro- 
motion manager,  Ray  Thomas  Co.,  Los  Angeles, 
Calif.  Mr.  Somers  is  promotion  director,  Central 
Records,  Los  Angeles.  Announced  Oct.  29. 

Honolulu,  Hawaii — James  T.  Ownby — Granted 
1270  kc,  5  kw  unl.  P.O.  address  P.O.  Box  1977, 
Phoenix,  Ariz.  Estimated  construction  cost 
$13,053,  first  year  operating  cost  $48,000,  revenue 
$51,600.  Mr.  Ownby  owns  WJXN  Jackson,  Miss., 
KONI-KELE  (FM)  Phoenix.  Announced  Oct.  29. 

APPLICATIONS 

Placerville,  Calif.  —  Nevada-Placer-El  Dorado 
Bcstrs.,   1030   kc,   10  kw   unl.   P.O.   address  % 


Charles  H.  Halstead  Jr.,  1714  Capitol  Ave.,  Sacra- 
mento. Estimated  construction  cost  $1,000,  first 
year  operating  cost  $14,000,  revenue  $48,000.  Mr. 
Halstead  (97%)  also  owns  KDIA  Auburn,  Calif. 
Mrs.  Halstead  (3%)  owns  beauty  salons.  An- 
nounced Oct.  24. 

Brunswick,  Ga. — Harry  L.  Bowyer  Jr.,  790  kc, 
1  kw  D.  P.O.  address  Talahi  Island,  Savannah, 
Ga.  Estimated  construction  cost  $16,550,  first 
year  operating  cost  $35,000,  revenue  $40,000.  Mr. 
Bowyer,  sole  owner,  is  in  automobile  sales.  An- 
nounced Oct.  29. 

Sun  Valley,  Idaho — Radio  Sun  Valley  Inc.,  1340 
kc,  250  w  unl.  P.O.  address  %  Roger  L.  Haga- 
done,  Hotel  Boise,  Boise.  Estimated  construction 
cost  $10,620,  first  year  operating  cost  $32,500,  rev- 
enue $40,500.  Owners  are  Mr.  Hagadone,  presi- 
dent and  general  manager  of  permittee  of 
KCIX-TV  Nampa,  Idaho,  50%,  and  Mr.  and  Mrs. 
David  E.  Robinson  Jr.,  50%.  Mr.  Robinson  is  in 
specialty  products.  Announced  Oct.  23. 

Irvine,  Ky. — Irvenna  Bcstg.  Co.,  1550  kc,  1  kw 
D.  P.O.  address  Box  26,  Pineville,  Ky.  Estimated 
construction  cost  $15,255,  first  year  operating  cost 
$29,500,  revenue  $35,000.  South  S.  Bevins,  sole 
owner,  is  WMLP  Pineville  Ky.  general  manager. 
Announced  Oct.  23. 

Lexington,  Ky. — W.  L.  K.  Y.  Inc.,  940  kc,  1  kw 
D.  P.O.  address  %  Joseph  L.  Arnold,  1300  1st 
National  Bank  &  Trust  Co.  Bldg.,  Lexington. 
Estimated  construction  cost  $39,825,  first  year 
operating  cost  $60,000,  revenue  $80,000.  Equal 
partners  are  Mr.  Arnold  and  G.  F.  Vaughan  Jr. 
who  are  in  real  estate,  etc.  Announced  Oct.  27. 

Portsmouth,  N.  H. — Seacoast  Bcstg.  Corp.,  1380 
kc,  1  kw  unl.  P.O.  address  %  J.  R.  Waldron  Jr., 
70  Court  St.,  Portsmouth.  Estimated  construction 
cost  $32,945,  first  year  operating  cost  $60,000, 
revenue  $65,000.  There  are  12  owners,  all  with 
less  than  10%.  Announced  Oct.  23. 

Delaware,  Ohio — Somerset  Bcstg.  Co.,  1550  kc, 
1  kw  D.  P.O.  address  102  S.  Park  Place,  Paines- 
ville,  Ohio.  Estimated  construction  cost  $20,455, 
first  year  operating  cost  $55,000,  revenue  $70,000. 
Applicant  (equal  partners  Carl  R.  Lee  and  Theo- 
dore H.  Oppegard)  is  licensee  of  WVSC  Somer- 
set, Pa.,  and  WPVL  Painesville.  Announced  Oct. 
28. 

Klamath  Falls,  Ore. — Skyline  Bcstrs.  Inc.,  1010 
kc,  1  kw  D.  P.O.  address  Box  1186,  Klamath  Falls. 
Estimated  construction  cost  $19,530,  first  year 
operating  cost  $48,000,  revenue  $60,000.  Equal 
partners  are  lumber  salesman  Robert  L.  Johnson 
and  retailer-painting  contractor  Ray  K.  Codding- 
ton.  Announced  Oct.  29. 

Reedsport,  Ore. — Oregon  Coast  Bcstrs.,  1470  kc, 
5  kw  D.  P.O.  address  Box  N,  North  Bend,  Ore. 
Estimated  construction  cost  $6,000,  first  y3ar 
operating  cost  $30,000,  revenue  $36,000.  Walter 
J.  Kraus,  sole  owner,  is  in  real  estate,  gas  pro- 
duction, etc.  Announced  Oct.  29. 

Beaufort,  S.  C. — Lower  South  Carolina  Bcstg. 


CALIFORNIA 
$250,000  cash 
Substantial  facility. 
Among  state's  best  non- 
metropolitan  markets. 
Good  volume  and  earn- 
ings.  Growth  market. 

CM?} 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


1000  WATT  DAYTIMER 

$100,000 
Terrific   frequency.  Met- 
ropolitan     area  over 
100,000.    Can    go  5000 
watts  and  fulltime. 


FULLTIME  REGIONAL 
$175,000 
Retail  trading  area  250,- 
000.  Metropolitan  area 
85,000  with  $90,000,000 
retail  sales.  $50,000 
down  balance  financed. 


OHIO  FULLTIMER 
$230,000 
5000  watts  on  low  fre- 
quency.  Top    ratings  in 
market.   Profitable.  29% 
and  terms. 


500  WATT  DAYTIMER 
$80,000 
Single  station  market. 
Low  operating  costs. 
Profitable.  Ideal  for 
owner  -  operator.  29% 
down. 


HAMILTON  •  STUBBLE  FIELD  •  TWINING  and  Associates.lnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS 


NEWSPAPERS 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSales  St.,  N.W. 
EX  3-3456 


Broadcasting 


November  3,  1958    •    Page  109 


Planning 
a  Radio 
Station? 


One  of  RCA's  three  basic  de- 
signs (Plans  "A,"  "B,"  "C") 
for  new  or  modernized  stations 
may  offer  exactly  the  layout  and 
facilities  you  require.  Plan  "B," 
for  instance,  provides  the  extra 
studio  and  storage  space  for 
efficient  handling  of  the  varied 
programs  typical  of  a  com- 
munity or  medium-size  sta- 
tion. Studio,  announce  booth 
and  record  library  room  are 
part  of  this  plan. 


Now  available  free,  without 
obligation,  a  complete  station- 
planning  brochure.  Its  floor  plans, 
discussion  of  trends  and  equipment 
requirements  may  save  you  time 
and  money.  Write  RCA,  Dept. 
M-22  Building  15-1,  Camden,  N.J. 

RADIO  CORPORATION 
of  AMERICA 


Tmk(s)  ® 


FOR  THE  RECORD 


CONTINUED 


Co.,  1490  kc,  250  w  unl.  P.O.  address  General 
Delivery,  Walterboro,  S.  C.  Estimated  construc- 
tion cost  $8,560,  first  year  operating  cost  $27,000, 
revenue  $36,000.  Lois  D.  Padgett,  sole  owner,  is 
in  retail  clothing.  Announced  Oct.  28. 

Natalia,  Tex. — Natalia  Bcstg.  Co.,  1480  kc, 
500  w  D.  P.O.  address  Box  57,  San  Antonio. 
Estimated  construction  cost  $12,505,  first  year 
operating  cost  $24,000,  revenue  $36,000.  Equal 
partners  are  Manuel  D.  Leal,  owner  of  KEXX 
San  Antonio  and  Manuel  G.  Davila,  KEXX  com- 
mercial manager.  Announced  Oct.  27. 

Salt  Lake  City,  Utah — Jack  A.  Burnett,  1090  kc, 
1  kw  D.  P.O.  address  4503  Aukai  Ave.,  Honolulu. 
Estimated  construction  cost  $26,645,  first  year 
operating  cost  $96,000,  revenue  $140,000.  Mr.  Bur- 
nett, sole  owner,  also  owns  KULA  Honolulu. 
Announced  Oct.  29. 

Hoquiam,  Wash. — Twin  Cities  Bcstg.  Co.,  1560 
kc,  1  kw  D.  P.O.  address  Box  345,  Forest  Grove. 
Ore.  Estimated  construction  cost  $11,715,  first 
year  operating  cost  $45,000,  revenue  $52,000.  Ap- 
plicants are  Mr.  and  Mrs.  Irving  V.  Schmidtke. 
Mr.  Schmidtke  formerly  owned  KRWC  Forest 
Grove.  Announced  Oct.  28. 

Existing  Am  Stations 

ACTION  BY  FCC 

WOUB  Athens,  Ohio — Granted  increase  in 
power  from  100  w  to  250  w,  continuing  operation 
on  1340  kc  unl.;  remote  control  permitted.  An- 
nounced Oct.  29. 

APPLICATIONS 

WHEW  Riviera  Beach,  Fla. — Mod.  of  cp.  as 
modified,  which  authorized  new  standard  broad- 
cast station  to  change  hours  of  operation  from 
daytime  to  unlimited,  using  power  of  1  kw  and 
install  directional  ant.  for  nighttime. 

WHAB  Baxley,  Ga. — Mod.  of  license  to  change 
hours  of  operation  from  unlimited  to  specified 
hours:  Mon.  through  Sat.,  6  a.m. -7  p.m.;  Sun.,  7 
a.m. -9  p.m. 

WSBC  Chicago,  111. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WFAU  Augusta,  Me. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WCOU  Lewiston,  Me. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WCPO  Cincinnati,  Ohio — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WE  SB  Bradford,  Pa. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WAZL  Hazleton,  Pa. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WHAL  Shelbyville,  Tenn. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

KALL  Salt  Lake  City,  Utah — Cp  for  increase 
in  daytime  power  from  1  kw  to  5  kw;  install  new 
trans.;  and  change  ant.-trans.  location. 

WNOR  Norfolk,  Va. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WSSV  Petersburg,  Va. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

CALL  LETTERS  ASSIGNED 

KPOD  Crescent  City,  Calif.— Norman  C.  Bay- 
ley,  1310  kc. 

WAME  Miami,  Fla. — Frieda  Bcstg.  Corp.,  1260 
kc.  Changed  from  WMMA. 

WGML  Hinesville,  Ga— Liberty  Bcstg.  Co., 
990  kc. 

KANB  Shreveport,  La.— Kenwil  Inc.,  1300  kc. 
Changed  from  KLUE. 

KELI  Clayton,  Mo. — St.  Louis  County  Bcstg. 
Co.,  1320  kc.  Changed  from  KXLW,  effective  Jan. 
1,  1959. 

KHUB  Fremont,  Neb.— Snyder  Enterprises,  1340 
kc.  Changed  from  KFGT,  effective  Jan.  1,  1959. 

WEEN  Lafayette,  Tenn.— Lafayette  Bcstg.  Co. 
Changed  from  WMNM. 


WHEO  Stuart,  Va.— Mecklenburg  Bcstg.  Corp., 
1270  kc. 

KEDO  Longview,  Wash.— Triad  Bcstg.  Corp., 
3  400  kc.  Changed  from  KWLD,  effective  Nov.  10, 
1958. 

WKTL  Sheboygan,  Wis.— Central  States  Bcstg. 
Co.,  950  kc.  Changed  from  WSHE. 


New  Fm  Stations 


ACTIONS  BY  FCC 

Somerset,     Ky. — Southeastern     Bcstg.     Co.  — 

Granted  92.3  mc,  3.034  kw.  P.O.  address  Box  740. 
Somerset.  Estimated  construction  cost  $12,449, 
first  year  operating  cost  $10,000,  revenue  $12,000. 
Applicant  is  licensee  of  WSFC  Somerset.  An- 
nounced Sept.  29. 

Charleston,  W.  Va.— Joe  L.  Smith  Jr. — Granted 
98.5  mc,  2.65  kw.  P.O.  address  Box  1452,  Beckley. 
W.  Va.  Estimated  construction  cost  $13,079,  first 
vear  operating  cost  $12,000,  revenue  $12,000.  Mr. 
Smith,  sole  owner,  also  owns  74%  of  WJLS-AM- 
FM  Beckley  and  WKNA-TV  Charleston,  both 
West  Virginia.  Announced  Sept.  29. 

APPLICATION 

Dayton,  Ohio — Skyland  Bcstg.  Corp.,  104.7  mc, 
4.8  kw.  P.O.  address  380  W.  First  St.,  Dayton. 
Estimated  construction  cost  $8,000,  first  year  op- 
erating cost  $20,000.  Applicant  is  licensee  of 
WONE  Dayton.  Announced  Oct.  29. 

Existing  Fm  Stations 

ACTION  BY  FCC 

WMTW-FM  Mt.  Washington,  N.  H.— Granted 
SCA  to  engage  in  functional  music  operation  on 
multiplex  basis.  Announced  Oct.  29. 

CALL  LETTERS  ASSIGNED 

KANT-FM  Lancaster,  Calif.  Cordell  W.  Fray, 
107.9  mc. 

WFHA-FM  Red  Bank,  N.  J.— Frank  H.  Accorsi, 
104.3  mc. 

KFMY  Eugene,  Ore. — Music  Inc.,  97.9  mc. 
KLAY-FM  Tacoma.  Wash.— Clay  Frank  Hunt- 
ington, 106.3  mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

WBRY  Waterbury,  Conn. — Granted  assignment 
of  license  to  WBRY  Bcstg.  Corp.  (James  B.  Lee, 
president,  and  Sol  Robinson,  director,  have  in- 
terests in  WLAD  Danbury);  consideration  $157,- 
000.  By  letter,  denied  request  by  Ralph  N.  Weil 
for  hearing.  Comr.  Bartley  dissented.  An- 
nounced Oct.  29. 

WWIL-AM-FM  Fort  Lauderdale,  Fla.— Granted 
transfer  of  control  of  license  and  cp  from 
Robert  I.  Home,  et  al.,  to  South  Florida  Bcstg. 
Inc.  (L.  M.  Browning  Jr.,  president) ;  considera- 
tion $106,666.  Announced  Oct.  29. 

WCMI-AM-FM  Ashland,  Ky.— Granted  transfer 
of  control  from  George  H.  Clinton  to  WCMI  Ra- 
dio Inc.  (Frederic  Gregg  Jr.,  president);  con- 
sideration $69,285.  Announced  Oct.  29. 

WINN  Louisville,  Ky. — Granted  transfer  of 
control  through  sale  of  100%  of  stock  of  parent 
corporation,  WINN  Inc.,  by  Emile  J.  Arnold, 
Robert  E.  Wasdon,  Jack  Siegel  and  Glen  A.  Har- 
mon to  WBC  Inc.  (of  which  Mr.  Harmon  is  pres- 
ident); consideration  $266,500.  Announced  Oct.  29. 

KAUS,  KMMT  (TV)  Austin,  Minn.— Granted 
(1)  transfer  of  control  from  Martin  Bustad,  et  al., 
to  Black  Hawk  Bcstg.  Co.  (KWWL-AM-TV  Wat- 
erloo, Iowa);  consideration  $41,000  and  (2)  re- 
newal of  license  of  KAUS.  Announced  Oct.  29. 

KLFD  Litchfield,  Minn. — Granted  assignment 
of  cp  from  Lee  Favreau  to  Frank  W.  Endersbee; 
consideration  $3,500  for  expenses.  Announced 
Oct.  29. 

KUSN   St.  Joseph,  Mo. — Granted  transfer  of 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1700  Broadway 
AComa  2-3623 


Page  110    •    November  3,  1958 


Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

ixMutiv*  Offices 

1735  D.Sales  St.,  N.  W.  ME.  8-5411 
Office*  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.        FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Bldg. 
REpublic  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
110  Evans  Bldg.  NA.  8-2693 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSQCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
*  FULL  TIME  SERVICE  FOR  AM-FM-TV 
*.  O.  Box  7037  Kansas  City,  Mo. 

Phene  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accndittd  Technical  Institute  Curricula 

3224  16th  St..  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For   Free  Catalog,  specify  course. 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


LOWELL  R.  WRIGHT 

Aeronautical  Consultant 
serving  the  radio  &  tv  industry 
on  aeronautical  problems  created 
by  antenna  towers 
Munsey  Bldg.,  Wash.  4,  D.  C. 
District  7-1740 
(nights-holidays  telephone 
ELmwood  6-4212) 


MERL  SAXON 

Consulting   Radio  Engineer 
622  Hoskins  Street 
Lufkin,  Texas 

NEptune  4-4242        NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  Trowbridge  6-2800 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 

Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


FREQUENCY  MEASUREMENT 

AM-FM-TV 

WLAK  ELECTRONICS  SERVICE,  INC. 
P.O.   Box    1211,    Lakeland,  Florida 
Mutual   2-1431,  5-5544 


COLLECTIONS 

For  the  Industry 
ALL  OVER  THE  WORLD 
TV — Radio — Film  and  Media 
Accounts  Receivable 
No    Collection — No  Commissions 
STANDARD  ACTUARIAL  WARRANTY  CO. 

220  West  42nd  St.,  N.  Y.  36,  N.  Y. 
10  5-5990 


Broadcasting 


November  3,  1958   •    Page  111 


FOR  THE  RECORD 


CONTINUED 


JOSEPH  O.  PERINO 
President 

Like  Hundreds 
of  Broadcasters . . . 

President 
JOSEPH  O.  PERINO 

K  CM  T 

TELEVISION 

Alexandria,  Minnesota 
and 

General  Manager 
GLENN  W.  FLINT 

Selected 
STAINLESS  TOWERS 


GLENN  W.  FLINT 
General  Manager 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 

Call  or  Write 
for  Informative 
Literature. 


inc. 

NORTH  WALES  •  PENNSYLVANIA 


control  from  W.  N.  Schnepp,  et  al.,  to  Charles  H. 
Norman;  consideration  $90,000.  Comr.  Bartley 
dissented  and  stated:  "In  light  of  the  transferors' 
representation  that  they  now  find  it  'imprac- 
ticable to  continue  the  operation  of  this  partic- 
ular broadcast  facility  under  the  existing  cor- 
porate and  management  structure',  and  in  view 
of  the  fact  that  the  station  was  purchased  by 
them  in  January  1958  for  $50,000  and  is  now 
being  sold  for  $90,000,  I  would  make  further  in- 
quiry with  a  view  to  determining  whether  revo- 
cation or  consent  to  transfer  would  better  serve 
the  public  interest."  Announced  Oct.  29. 

KkAM  Las  Vegas,  Nev. — Granted  assignment 
of  license  to  KRAM  Inc.  (Larry  Buskett,  pres- 
ident; two  stockholders  own  KIST  Santa  Bar- 
bara, Calif.);  consideration  $250,000  plus  other 
arrangements  including  assignor  stockholders  to 
be  employed  as  consultants  for  5  years  at  total 
salary,  $2o,0C0.  Announced  Oct.  29. 

WRNB  New  Bern,  N.  C— Granted  assignment 
of  licenses  to  William  W.  Jefferay;  consideration 
$80,000  plus  an  agreement  by  assignor's  stock- 
holders that  neither  they  nor  any  members  of 
their  families  for  10  years  will  own  or  control 
in  excess  of  10%  of  outstanding  stock  of  any 
corporation  now  or  hereafter  operating  a  radio 
station  within  50  miles  of  New  Bern.  Announced 
Oct.  29. 

KFGO  Fargo,  N.  D. — Granted  assignment  of 
license  to  North  Dakota  Bcstg.  Co.  (55%  owned 
by  Jamestown  Bcstg.  Co. — KXMC-TV  Minot. 
KXJB-TV  Valley  City,  KBMB-TV  Bismarck,  all 
North  Dakota,  and  KXAB-TV  Aberdeen,  S.  D.); 
consideration  $150,000.  Announced  Oct.  29. 

WD  EH  Sweetwater,  Tenn. — Granted  assignment 
of  license  to  William  M.  Bryan;  consideration 
S75.000.  Announced  Oct.  29. 

WAGE  Leesburg,  Va.;  WELD  Fisher,  W.  Va.; 
WSIG  Mt.  Jackson,  Va.;  WFVA  Fredericksburg, 
Va.;  WINC,  WRFL  (FM)  Winchester,  Va.;  WAYZ- 
AM-FM  Waynesboro,  Pa.;  WHYL,  WHYL-FM 
Carlisle,  Pa. — Granted  assignment  of  licenses  of 
WAGE  and  WELD  and  transfer  of  control  of 
others  listed  from  Marion  P.  Lewis,  widow  and 
executrix  of  estate  of  Richard  F.  Lewis  Jr.  to 
herself  as  individual  and  as  trustee  for  her  sons. 
.John  P.,  David  P.  and  Howard  P.  Lewis.  An- 
nounced Oct.  29. 

APPLICATIONS 

KFSA  Fort  Smith,  Ark. — Seeks  transfer  of  con- 
trol of  licensee  (Fort  Smith  Bcstg.  Co.)  from 
Southwestern  Radio  and  Tv  Co.  to  Southwestern 
Operating  Co.  Corporate  change.  No  control 
change.  Announced  Oct.  29. 

KWFC  Hot  Springs,  Ark. — Sseks  assignment  of 
license  from  Spa  Bcstg.  Co.  to  Phoenix  Co.  for 
$48,000.  license  to  be  assigned  irrevocably,  assets 
and  facilities  to  be  leased  by  proposed  assignee 
for  five-year  term  with  option  to  buy  at  end  of 
term  for  S16,000.  Purchaser  is  Harman  I.  Moseley 
II,  KWFC  general  manager.  Announced  Oct.  24. 

KVRH  Salida,  Colo. — Seeks  assignment  of  li- 
cense from  Heart  of  the  Rockies  Bcstg.  Co.  to 
Loveland  Bcstrs.  (William  R.  Vogel  [85%]  and 
others),  for  $10,000.  Mr.  Vogel  owns  60%  of 
WLOV  Loveland,  Colo.  Announced  Oct.  28. 

WMT-TV  Cedar  Rapids,  Iowa — Seeks  acqui- 
sition of  positive  control  (51%)  by  American 
Bcstg.  Stations  Inc.  through  purchase  of  2000 
shares  (2%)  from  William  B.  Dolph,  whose  own- 
ership will  thereby  drop  to  29%.  Value  of  stock 
is  to  be  deducted  from  amount  Mr.  Dolph  owes 
for  previous  purchase  of  29,000  shares.  An- 
nounced Oct.  29. 

KFMA  Davenport,  Iowa — Seeks  assignment  of 
license  from  KFMA  Bcstg.  Co.  to  Doralcar 
Assoc.  Inc.  for  $85,000.  Purchasers  are  equal  part- 
ners Howard  Dorsey,  announcer,  WGN-AM-TV 
Chicago,  real  estate  man  Alex  J.  Clark,  and 
Harry  F.  Alpirn,  retired.  Announced  Oct.  29. 

WJBW  New  Orleans,  La. — Seeks  assignment  of 
license  from  Louise  C.  Carlson  Die.  to  Radio 
New  Orleans  Die.  for  $175,000.  Purchasers:  Sher- 
wood Tarlow  (51%),  who  has  majority  interest 
in  WARE  Ware  and  WHIL  Medford,  both  Mas- 
sachusetts, and  WWOK  Charlotte,  N.  C,  and 
minority  interest  in  WLOB  Portland,  Me.,  and 
WHYE  Roanoke,  Va.;  Joseph  Kruger  (24%), 
who  has  minority  interest  in  WARE,  WHIL, 
WHYE  and  WWOK,  and  Allan  W.  Roberts,  who 
has  minority  interest  in  WWOK.  Announced 
Oct.  28. 

WMPM  Smithfleld,  N.  C.  —  Seeks  assign- 
ment of  license  from  John  S.  Townsend,  tr/as 
Selma-Smithfield  Bcstg.  Co.,  to  Carolina  Bcstg. 
Service  Die.  for  $/ 5,000.  Purchasers  are  equal 
partners  Ellis  C.  Barbour,  insurance  and  real 
estate,  Charles  F.  Barry  Jr.,  Baptist  minister, 
and  John  G.  Ciccone  and  Carl  E.  Lamm,  both 
salesmen  and  announcers  with  WCKB  Dunn, 
N.  C.  Announced  Oct.  24. 

WBUT-AM-FM  Butler,  Pa.— Seeks  assignment 
of  license  from  J.  Patrick  Beacom  and  Harold 
W.  Critchlow,  d/b  as  WBUT  Radio,  to  Mr.  Bea- 
com, tr/as  WBUT  Radio,  Mr.  Beacom  is  buying 
Mr.  Critchlow's  20%  interest  for  $26,000  plus 
40%  of  accounts  receivable  as  of  Nov.  30,  1958. 
Mr.  Beacom  also  owns  WWW  Grafton  and 
WJPB-TV  Fairmont,  both  West  Virginia.  An- 
nounced Oct.  24. 

KWYR  Winner,  S.  D.— Seeks  transfer  of  con- 
trol of  licensee  (Midwest  Radio  Corp.)  from 
equal  partners  William  H.  Finch,  Richard  L. 
David  and  Robert  W.  Fouse  to  Al  Clark  (33.3%), 
and  16  others,  for  approximately  $25,000.  Mr. 
Clark  is  KWYR  manager.  Announced  Oct.  28. 

WTUC  Union  City,  Tenn. — Seeks  assignment 
of  license  from  Joe  H.  Harpole  and  William  H. 
Parks,  d/b  as  Obion  County  Bcstg.  Co.,  to  Davy 
Crockett  Bcstg.  Co.  for  $25,000.  Purchasers: 
David  J.  Capps  (40%),  WTUC  commercial  man- 


ager in  charge  of  sales;  Don  Hickman  (40%), 
assistant  manager  of  WENK  Union  City;  Paul 
Clark  (20%),  Pepsi  Cola  Bottling  Co.  manager. 
Announced  Oct.  28. 

KSWA  Graham,  Tex.— Seeks  assignment  of  li- 
cense from  J.  Earl  Webb  and  Gilbert  T.  Webb 
d/b  as  Webb  Enterprises,  to  Burney  B.  Jones 
(two-thirds)  and  Neil  J.  Gilligan  (one-third), 
d/b  as  Jones  &  Gilligan,  for  $71,250.  Mr.  Jones 
formerly  owned  one-third  of  KVOZ  Laredo,  Tex.; 
Mr.  Gilligan  is  KVOZ  assistant  manager.  An- 
nounced Oct.  29. 

WSKI  Montpelier,  Vt. — Seeks  transfer  of  con- 
trol of  licensee  (Green  Mt.  Bcstg.  Co.)  from 
Ellis  E.  Erdman  et  al  to  Eben  and  Elinor  M. 
Parsons  and  Daniel  B.  Ruggles  III  and  Elaine  P. 
Ruggles,  each  couple  50%,  for  $105,000.  Mr.  Par- 
sons is  attorney;  Mr.  Ruggles  is  commercial  man- 
ager, WCCM  Lawrence,  Mass.  Announced  Oct.  29. 

KAYE  Puyallup,  Wash. — Seeks  assignment  of 
license  from  Henry  Perozzo  and  Alvis  Edgar 
Owens,  d/b  as  KAYE  Ltd.  to  Mr.  Perozzo  who 
is  buying  Mr.  Owens'  20%  interest  for  S308. 
increasing  his  ownership  to  100%.  Announced 
Oct.  28. 


Hearing  Cases 


FINAL  DECISION 

By  order,  Commission  adopted  and  made  ef- 
fective immediately  Sept.  15  initial  decision  and 
granted  applicaton  of  Valley  Bcstrs.  Die,  for 
new  Class  B  fm  station  to  operate  on  107.3  mc 
in  Stockton,  Calif.  Announced  Oct.  29. 

INITIAL  DECISIONS 

Hearing  Examiner  Herbert  Sharfman  issued 
initial  decision  looking  toward  granting  appli- 
cation of  Capitol  Bcstg.  Corp.  to  change  facilities 
of  station  WCAW  Charleston,  W.  Va.,  from  1400 
kc,  250  w,  unl.,  to  680  kc,  250  w,  DA  unl.  An- 
nounced Oct.  28. 

Hearing  Examiner  Thomas  H.  Donahue  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Pacifica  Foundation  for  new  noncommer- 
cial educat.onal  fm  station  to  operate  on  90.7  mc 
in  Pasadena,  Calif.;  engineering  condition.  An- 
nounced Oct.  27. 

Hearing  Examiner  Annie  Neal  Huntting  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Pierce  Brooks  Bcstg.  Corp.  to  increase 
daytime  power  of  station  KGIL  San  Fernando, 
Calif.,  now  operating  on  1260  kc,  1  kw,  DA-1, 
unl.,  to  5  kw  and  to  decrease  power  to  1  kw, 
employing  its  nighttime  DA  pattern  during  day- 
time hours  that  KPPC  Pasadena,  Calif.,  is  op- 
erating. Announced  Oct.  23. 

Hearing  Examiner  Annie  Neal  Huntting  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Patrick  Henry  and  David  D.  Larsen  for 
new  Class  A  fm  station  to  operate  on  92.7  mc 
in  Alameda,  Calif.;  engineering  condition.  An- 
nounced Oct.  23. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order.  Com- 
mission denied  joint  petition  by  Bay  Area  Tele- 
casting Corp..  City  of  St.  Petersburg,  Fla.  (WSUN- 
TV),  Suncoast  Cities  Bcstg.  Corp.,  Tampa  Tele- 
casters  Inc.,  and  WTSP-TV  Inc.,  applicants  for 
new  tv  stations  to  operate  on  ch.  10  in  Largo. 
Fla.,  for  declaratory  ruling  waiving  co-channel 
mileage  separation  requirement  of  Sect.  3.610(b) 
to  permit  them  to  locate  trans,  site  for  channel 
in  northern  3-mile  section  of  the  Tampa-St. 
Petersburg  ant.  farm  area  with  co-channel  sep- 
aration of  185  miles.  These  five  petitioners  and 
Florida  Gulfcoast  Bcstrs.  Inc.,  are  in  compara- 
tive hearing.  Announced  Oct.  29. 

By  order.  Commission  dismissed,  at  request  of 
WDMG  Inc.  (WDMG).  Douglas,  Ga.,  latter's  pe- 
tition for  reconsideration  of  Commission's  order 
of  July  16  affirming  Fab.  20,  1957  grant  of  appli- 
cation of  Fernandina  Beach  Bcstrs.  for  new  am 
station  (WSIZ)  to  operate  on  1310  kc,  1  kw,  D, 
in  Douglas.  Comr.  Bartley  not  participating. 
Announced  Oct.  29. 

By  memorandum  opinion  and  order.  Commis- 
sion denied  petition  by  Virginian  Television 
Corp.,  Norfolk,  Va.,  to  enlarge  issues  in  Hamp- 
ton-Norfolk, Va.,  ch.  13  comparative  proceeding 
to  include  determination  of  financial  qualifica- 
tion of  Peninsula  Bcstg.  Corp.  (WVEC-TV), 
Hampton;  also  denied  motion  by  Peninsula  to 
dismiss  Virginian  petition.  Proceeding  involves 
application  of  WVEC-TV  for  mod.  of  cp  to  change 
operation  from  ch.  15  to  ch.  13;  Tim  Brite  Inc., 
to  change  operation  of  WTOV-TV  Norfolk,  from 
ch.  27  to  ch  13,  and  Virginian  for  new  tv 
station  to  operate  on  ch.  13.  Announced  Oct.  29. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  Nick  J.  Chaconas, 
Gaithersburg.  Md.,  to  extent  of  enlarging  issues 
in  proceeding  on  applications  of  Chacanos,  Tri- 
County  Bcstg.  Co.,  Laurel,  Md.,  The  Eleven 
Fifty  Corp.,  Capitol  Heights,  Md.,  and  TCA 
Bcstg.  Corp.,  College  Park.  Md.,  for  new  am 
stations  to  operate  on  1150  kc,  to  determine 
whether  operation  proposed  by  Tri-County  would 
comply  with  Sect.  3.188(b)(1)  of  rules  relating 
to  adequate  nighttime  coverage  of  the  business 
district  of  city  of  Laurel;  denied  petition  by 
Tri-County  to  enlarge  issues.  Announced  Oct.  29. 

By  memorandum  opinion  and  order.  Commis- 
sion dismissed  as  moot  petitions  by  (1)  Pacifica 
Foundation,  Pasadena,  Calif.,  to  enlarge  issues 
in  proceeding  on  its  application  and  that  of 
University  of  Judaism — West  Coast  Branch  of 
the  Jewish  Theological  Seminary,  Los  Angeles, 
for  new  noncommercial  educational  fm  stations 
to  operate  on  90.7  mc  and  90.5  mc,  respectively. 

Continued  on  page  117 


Page  112    •    November  3,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20?  per  word — $2.00  minimum  •  HELP  WANTED  25tf  per  word — $2.00  minimum. 

•  All  other  classifications  30(t  per  word — $4.00  minimum.  •  DISPLAY  ads  $20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If   transcriptions  or   hulk   pa.  (cages  submitted,  $1.00  charge  for  limiting  (Forward  remittance  separately,  pleas")    All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


We  expect  to  have  an  opening  on  our  staff.  It 
may  be  soon  or  it  might  be  ninety  days.  We 
would  like  to  correspond  with  an  experienced 
person  who  would  like  to  have  a  permanent 
position  with  a  good  independent  station  and 
live  in  one  of  the  nicest  towns  in  central  Cali- 
fornia. Halfway  between  Los  Angeles  and  San 
Francisco.  Our  choice,  a  man  with  creative 
ability,  good  voice  and  the  ability  to  write  local 
news.  First  class  ticket  not  necessary.  Your  reply 
will  be  treated  in  confidence.  Box  583G,  BROAD- 
CASTING. 


Management 


Manager  wanted  for  good  small  market  day- 
time radio  station.  Strong  on  sales.  Prefer  young 
family  man  with  proven  sales  ability  seeking  first 
management  opportunity.  Salary  $8,000  to  $10,000, 
annually  plus  fringe  benefits.  Furnish  detailed  in- 
formation in  reply.  Box  428G,  BROADCASTING. 


Sales  manager  for  independent  music  and  news 
metropolitan  market.  Box  472G,  BROADCAST- 
ING. 


Unusual  opportunity  for  strong  sales  executive 
as  assistant  manager  5  kw  #1  station  in  market 
of  130,000  population.  Permanent  position,  ex- 
cellent income  for  producer.  Box  575G,  BROAD- 
CASTING. 


Sales 


Sound  progressive  western  New  York  indie  of- 
fers security  and  opportunity  for  second  sales- 
man in  good  market.  Must  be  sober,  reliable, 
self  starter,  team  worker.  Will  get  loads  of  help. 
Box  269G,  BROADCASTING. 


Aggressive  young  man.  Also  combination  sales- 
man-announcer. Box  473G,  BROADCASTING. 


Salesman — northern  Illinois.  Excellent  opportu- 
nity for  good  producer  who  loves  to  sell.  Box 
534G,  BROADCASTING. 


Experienced  salesman  for  major  Pennsylvania 
market  station.  Excellent  opportunity  with  chain 
organization  with  reputations  for  quality  and 
good  operation.  Draw  against  commission,  plus 
expenses.  Send  resume,  photo,  letter  of  appli- 
cation and  your  current  monthly  billing.  Box 
570G,  BROADCASTING. 


KBUD,  Athens,  Texas  seeking  salesman  with 
substantial  small  market  experience  including 
announcing.  Salary  $4,800.00  plus  bonus. 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff. 


Chicago,  St.  Louis,  Newark,  now — In  these  major 
markets  promotion  and  staff  expansion  has  pro- 
vided an  excellent  opportunity  now  for  out- 
standing sales  candidates  and  one  sales  manager. 
Our  salesmen  earn  well  into  five  figures  on  sal- 
ary plus  commission  in  8-station  radio-tv  chain. 
Send  resume,  photo  and  history  of  billing  to  Tim 
Crow,  Rollins  Broadcasting,  414  French  Street, 
Wilmington,  Delaware. 


Announcers 


Wanted,  fast  paced,  bright  morning  man  with 
first  phone  for  major  city  in  southern  California. 
Send  tape  and  complete  background  to  Box 
353G,  BROADCASTING. 


Midwest  major  market — first  phone  announcer 
for  all  night  shift.  Must  be  strong  pop  man. 
Send  tape,  history,  to  Box  354G,  BROADCAST- 
ING. 


Negro  dj  for  one  of  the  largest  cities  in  the 
northeast.  Do  not  apply  unless  you  have  had 
experience  in  one  of  the  top  negro  programmed 
stations.  Our  employes  know  of  this  ad.  Un- 
usual opportunity  for  an  experienced,  mature 
man  who  is  ready  to  move  up  into  a  major  posi- 
tion. Send  tape,  photo  and  background.  Box 
363G,  BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


A  nnouncers 


Jack  Davis:  Anyone  knowing  the  whereabouts  of 
Jack  Davis,  negro  r&b,  dj,  formerly  worked 
Shreveport,  Houston,  St.  Louis,  Detroit — please 
write  immediately.  Box  434G,  BROADCASTING. 


Enthusiastic  personality  with  first  phone  for  ag- 
gressive, established  kilowatt  independent  Vir- 
ginia station.  Send  tape,  resume,  references.  Box 
452G,  BROADCASTING. 


Top  dj-announcer  for  fast  growing  station,  must 
have  experience  and  capable  in  planning  a  well 
balanced  music  program.  Top  salary  to  right 
man.  Box  471G,  BROADCASTING. 


Need  2  announcers  for  nighttime  "Good  Music" 
dj  show.  1st  class  phone  a  must.  Should  be 
available  to  report  to  southwest  U.  S.  approx- 
imately November  30.  Rush  tape,  snapshot,  refer- 
ences, financial  requirements,  etc.  to:  Box  490G, 
BROADCASTING. 


Come  west  young  man.  Growing  stations  in 
thriving  southwest  community  needs  experi- 
enced, solid  disc  jockey  announcer.  Good  pay 
based  on  amount  of  experience.  Send  details  and 
tape  to  Box  512G,  BROADCASTING. 


Have  opening  for  experienced,  qualified  an- 
nouncer-program director  who  can  be  satisfied 
with  a  small  market  station  with  tremendous  po- 
tential. We  need  a  right  hand  man  who  knows 
the  radio  business,  who  wants  to  build  a  good 
future  for  himself  with  our  organization.  Your 
background  must  be  able  to  stand  rigid  inspec- 
tion.  Box   554G,  BROADCASTING. 


Station  in  Texas  resort  city  needs  staff  an- 
nouncer with  superior  voice,  authoritative  de- 
livery. Box  564G,  BROADCASTING. 


Announcer  with  excellent  voice,  highly  talented 
in  ad  lib  and  interviewing  techniques  wanted  by 
network  station  in  important  Texas  city.  Box 
565G,  BROADCASTING". 


Staff  man  for  station  in  metropolitan  Pennsyl- 
vania market.  Wide  awake  expanding  chain 
operation  with  best  opportunities  for  advance- 
ment. Applicants  must  have  minimum  of  2  years 
of  staff  experience,  must  be  available  for  per- 
sonal interview,  must  have  excellent  employ- 
ment history.  Send  tape,  photo,  resume.  Box 
569G,  BROADCASTING. 


Combo  first  phone  with  experience.  Announcing 
experience  either  country  or  pop.  Permanent 
position  available  immediately.  1000  watt  inde- 
pendent. Must  be  experienced.  Salary  $100  per 
week.  Call  collect  Richland,  Virginia,  Woodlawn 
1-4066. 


Top  Texas  independent  needs  combination  an- 
nouncer-engineer for  midnight  to  6  A.M.,  six 
days  weekly.  No  maintenance,  must  have  first 
class  ticket.  Send  tape  or  write:  William  Duke, 
KDSX,  Denison,  Texas. 


Locate  in  Pacific  northwest!  5000  watt  CBS  affili- 
ate, part  of  fast-expanding  Cascade  Broadcasting 
Company,  wants  strong  voice  with  1st  ticket. 
Staff  announcer  position  open  now!  Opportunity 
for  advancement  into  company  management  for 
right  man.  No  top-40  dj's  need  apply.  Send  tape, 
background  resume  to  Rex  Heninger,  KIMA 
Radio,  P.  O.  Box  702,  Yakima,  Washington. 


Wanted  immediately.  Announcer  with  first  phone, 
emphasis  on  announcing.  Excellent  opportunity 
with  well  established  station.  Call  KOJM,  Havre, 
Montana.  Phone  1096. 


Central  California  radio  station  KSBW  has  im- 
mediate opening  for  traffic-continuity-announc- 
ing. Need  man  with  diversified  copy  writing  ex- 
perience and  knowledge  of  radio  traffic  for  num- 
ber one  station  in  area.  Submit  complete  infor- 
mation, including  sample  copy  for  various  types 
of  accounts,  photograph,  and  tape  at  7y2  rpm  to 
KSBW  Radio,  P.O.  Box  1651,  Department  D, 
Salinas,  California. 


Need  versatile  staff  announcer  and  adult  dj.  No 
top  40  and  no  floaters.  Possibility  some  tv  work. 
Send  details  including  snapshot  and  tape  with 
news  commercials  and  dj  work,  to  Manager, 
KSWS,  Box  670,  Roswell,  New  Mexico. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Capable  announcer  from  west,  good  morning  rec- 
ord show  background  for  network  station.  New 
management  needs  right  man.  Send  personal 
background,  photograph,  tape  to  George  An- 
thony, Manager,  KXLY,  West  315  Sprague  Ave- 
nue, Spokane,  Washington. 


Wanted,  staff  announcer  and  morning  man.  Must 
be  experienced.  Paid  vacation,  insurance, 
etc.  Send  tape  and  resume  plus  picture  to 
WARK,  Hagerstown,  Maryland. 


If  you  have  had  two  or  three  years  (or  more) 
commercial  experience  in  general  announcing, 
WDBM,  Statesville,  North  Carolina,  would  like 
to  meet  vou  and  discuss  hiring  you.  Contact  Clay 
Cline,  TRiangle  2-2455. 


WFRL,  Freeport,  Illinois,  is  increasing  staff  and 
wishes  to  hire  an  experienced  announcer  for 
straight  staff  work.  48  hour  week,  overtime  after 
40  hours.  Paid  vacations,  free  insurance,  straight 
shifts,  daytime  operation  with  chance  of  new 
man  being  assigned  to  sign-on.  Write  or  call  Bud 
Walters. 


Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 


Morning  man  with  first  ticket.  Ideal  working 
conditions,  salary.  WRUM,  tel.  1057,  Rumford, 
Maine. 


Girl  dj's  wanted.  We  need  3  attractive  female 
dj's  for  pop  music  stations  in  our  chain.  Fol- 
lowing are  musts:  Attractive,  pleasing  voice, 
over  18  and  under  36,  experienced  in  commer- 
cial air  work,  able  to  run  own  board,  willing  to 
travel  some,  available  approximately  November 
24.  Sorry,  no  jobs  for  husbands,  boy  friends  or 
expectant  mothers.  Rush  full  resume,  character 
and  ability  references,  photo,  tape,  financial  and 
other  requirements  to  (Mr.)  Connie  B.  Gay, 
Town  &  Country  Network,  Arlington,  Va. 


Technical 


Experienced  am,  fm  engineer,  very  light  an- 
nouncing. If  you  know  your  business  and  are 
reliable,  you  start  at  $450  a  month  at  this  south- 
ern Illinois  station.  Mail  complete  resume  to 
Box  576G,  BROADCASTING. 


Wanted:  Combination  salesman,  first  phone. 
Excellent  opportunity  in  growing  radio  chain. 
Box  1405,  Great  Falls,  Montana. 


Wanted  immediately,  experienced  first  class  en- 
gineer for  1  kw  daytimer  with  fm  and  stereo. 
Permanent  position.  No  drunks  or  floaters.  Com- 
bination hillbilly  personality  and  engineer  de- 
sirable, but  not  necessary.  Contact  J.  L.  Solomon, 
WAUG,  Bon  Air  Hotel,  Augusta,  Ga. 


Chief  engineer  for  250  watt  fultime  independent. 
Experience  in  maintenance  and  construction 
necessary.  Man  who  likes  to  work.  We  are  top 
station  in  market  and  pay  top  salary.  Installa- 
tion and  knowledge  of  radio  business  essential. 
Write  or  call  Val  Carter,  WDOT,  Burlington, 
Vermont. 


Chief  engineer.  Must  do  maintenance!  Announc- 
ing helpful.  Top  pay  for  right  man.  Immediate 
opening.  WLAS,  Jacksonville,  N.C. 


Announcer-first  class  engineer  for  mountain  stu- 
dio-transmitter. Single,  car,  like  good  music,  be 
able  to  live  and  work  well  with  others.  Liberal 
time  off.  Send  tape,  references,  salary  require- 
ments to  WMIT,  Charlotte,  N.  C. 


RADIO 


Situations  Wanted 


Send  copy  for  free  sample  production  spot  by 
Gene  Bardo,  Productions,  WDIX,  Orangeburg, 
S.  C. 


Broadcasting 


November  3,  1958    *    Page  113 


 RADIO  

Situations  Wanted — (Cont'd) 

Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Laurence  gives  you  exclusive  news 
in  crisp  45  second  capsules  for  spotting  in  your 
local  newscasts.  His  long  distance  calls  a.m.  and 
p.m.  daily  bring  your  listeners  from  vour  Wash- 
ington newsroom,  Jock  Laurence  and  the  voices 
of  the  newsmakers  themselves.  You  tape  each 
informative  news  capsule  live  with  your  call  let- 
ters. Call  or  write  for  reference  stations  and  tape 
a  timely  audition.  1701  16th  Street,  N.W.,  Wash- 
ington, D.  C,  ADams  2-0254  and  ADams  2-8152. 

Management 

Louisiana  man  seeking  job  manager,  small  sta- 
tion southern  states  only.  32,  married:  available 
immediately.  Box  368G,  BROADCASTING. 

Energetic  young  man  seeks  position  as  assistant 
manager-program  director  of  small  market  radio 
station.  Eight  years  experience  in  radio-tv,  all 
phases,  announcing,  writing,  air  personality 
work.  Can  operate  own  board.  Third  class  ticket. 
College  grad,  could  invest.  Box  516G,  BROAD- 
CASTING. 

Manager,  fifteen  years  experience,  desires  perma- 
nent opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 

Broad  experience,  small  station  operation.  Capa- 
ble hard  working.  Seeking  step  up  to  man- 
agerial position.  Reply  Box  536G,  BROADCAST- 
ING. 

Honest,  hard-working,  aggressive  radio  veteran. 
20  years,  all  phases  except  technical.  Family 
man,  40.  Civic,  church,  service  club  leader.  Now 
with  fine  organization  northeast,  but  no  ad- 
vancement possible.  Wants  to  manage  small  sta- 
tion or  assist  at  larger  one.  Box  540G,  BROAD- 
CASTING. 

Manager.  Experienced  programming,  sales,  pro- 
motion. Available  immediately.  Box  543G, 
BROADCASTING. 

Sales  manager,  suitable,  good  size  market.  Local 
and  national  assignment.  Box  562G,  BROAD- 
CASTING. 

Managerial  position  wanted  by  young  family 
man  with  10  years  experience.  Presently  with 
indie  in  Chicago  area.  Efficient  in  all  respects. 
Box  577G,  BROADCASTING. 

Successful  employed  management  will  invest 
money  in  your  station  and  make  money  for  both 
of  us.  Prefer  market  of  50-100  thousand.  Box 
582G,  BROADCASTING. 

Sales 

Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  522G,  BROADCASTING. 

Sales.  Experienced  all  phases  broadcasting. 
Young,  ambitious,  permanent.  Box  544G,  BROAD- 
CASTING. 

Announcers 

Announcer,  third  class  ticket,  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 

Experienced  announcer,  program  director,  sales, 
prefers  southern  states.  Married,  32.  Minimum 
$400.00.  Box  369G,  BROADCASTING. 

Experienced  negro  dj's.  R&B  or  religious.  Prefer 
work  Alabama,  Florida,  Georgia,  Louisiana, 
Texas.  Now  working.  Box  408G,  BROADCAST- 
ING. 

When  the  lights  go  on  I  go  to  work  and,  "Music 
is  my  beat."  Relaxed  late  evening  jockey — single 
but  dependable.  Box  427G,  BROADCASTING. 

DJ,  1  year  experience.  Married,  21,  draft  free. 
Will  consider  any  locality.  Box  437G,  BROAD- 
CASTING. 

Salesman — announcer.  Married.  Excellent  refer- 
ences. Southeast  or  west  preferred.  Box  453G, 
BROADCASTING. 

Morning  man  with  15  years  of  know-how  avail- 
able. Cue-ins,  etc.  Box  454G,  BROADCASTING. 

Country  music  dj.  recording  artist,  nationally 
known,  top  man,  29,  sober,  reliable,  best  refer- 
ences, know  radio  promotion,  production,  desire 
to  relocate.  Box  510G,  BROADCASTING. 

Warm,  enthusiastic  personality.  Strong  on  "sell". 
Skillfully  trained.  Prefers  Texas.  Salary  sec- 
ondary. Tape  sent  immediately.  Box  514G, 
BROADCASTING. 

Seven  years,  solid  references.  Knows  standard 
and  formula  radio.  All  phases  air  work.  College 
and  veteran.  Program  director  experience.  Box 
518G,  BROADCASTING. 


 RADIO  

Situations  Wanted — (Cont'd) 

Announcers 

Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  519G,  BROADCAST- 
ING. 

Girl — dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  520G,  BROAD- 
CASTING. 

Personality-dj.  Strong  commercials,  gimmicks, 
etc.  Run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  521G,  BROADCASTING. 

Radio  personality — 2  years  experience  at  same 
station.  All  phases  of  announcing.  Box  526G, 
BROADCASTING. 

Good  music  or  jazz  jockey,  experienced;  best 
voice.  Have  road  map,  will  travel.  Box  527G. 
BROADCASTING. 

Announcer-dj,  young,  experienced,  free  to  travel, 
tape  and  resume.  Box  530G,  BROADCASTING. 

Announcer-dj.  43,  married,  reliable,  sober.  7 
years  experience  all  phases  radio.  Professional 
musician.  Civic  leader.  High  type  station  onlv. 
Prefer  New  England.  Box  533G,  BROADCAST- 
ING. 

Versatile-capable,  eleven  years  combo-op,  dj. 
Four  years  chief.  Strong  air-salesman.  Handled 
all  ohases  news,  interviews,  remotes.  Desires 
solid  position  where  versatility,  effort  pays.  Re- 
ply Box  537G.  BROADCASTING. 

Morning  personality  dj  must  relocate  east  or 
midwest  for  family  health  reasons.  Best  ratings 
in  top  markets.  Family  man,  nationally  known 
writer  looking  for  future  in  clean  operation  in 
competitive  market.  Best  references.  Available 
immediately.   Box   538G,  BROADCASTING. 

DJ-announcer,  27,  experienced.  Prefer  midnight 
spot  south  of  Mason  Dixon  line.  Available  im- 
mediately.   Box    539G,  BROADCASTING. 

Young  man  wants  to  work!  Travel  anywhere  at 
once.  Runs  own  board.and  will  write  or  sell.  Tane 
and  resume  on  request.  Box  545G,  BROADCAST- 
ING. 

Announcer  1st  phone,  no  maintenance.  $80.  Avail- 
able now,  no  car.  Box  546G,  BROADCASTING. 

Sports  announcer  basketball,  baseball,  football 
Excellent  voice,  finest  of  references.  Box  547G 
BROADCASTING. 

Experienced,  versatile  announcer.  Midwest.  Box 
550G,  BROADCASTING. 


Play-by-play  staff  announcer:  experienced,  seek 
active  and  progressive  sports  station,  family 
man.  Box  555G,  BROADCASTING. 

Announcer  with  50  kw.  Past,  four  years  experi- 
ence. Deep  resonant  voice,  reliable,  single,  draft 
deferred,  looking  for  sound  station  in  mideast, 
prefer  Michigan,  Ohio.  Experienced  publicitv, 
contact,  pd  work.  Air  mail  reply.  Box  557G 
BROADCASTING. 

Announcer-dj,  experienced.  Suitable  larger  mar- 
ket. Music,  news,  commercials,  copy.  Box  558G 
BROADCASTING.  ' 

Personality-dj;  strong  commercials,  gimmicks. 
Operate  board.  Steady,  reliable,  cooperative 
Box  559G,  BROADCASTING. 

Negro  dj.  Good  training  and  background.  Operate 
board.  Versatile.  Box  560G,  BROADCASTING. 

Disc-jockey.  College  graduate.  21  years  old. 
Like  playing  top  40  and  rock  and  roll.  Box  566G 
BROADCASTING. 

Girl  announcer— good  selling  voice.  Can  do  disc- 
jockeying,  women's  shows,  copywriting,  tape 
upon   request.   Box  567G,  BROADCASTING. 

Announcer  wants  to  relocate.  Heavy  sports,  dj, 
news.  Operate  board.  Vet.,  college.  Box  571G, 
BROADCASTING. 

New  personality  announcer,  NYU  training  in 
CBS  method.  Will  relocate.  Salary  open.  Box 
573G,  BROADCASTING. 

Desire  permanency  with  swinging  "Gung  Ho" 
type  radio  and/or  tv  operation.  Authoritative 
newscaster;  good  commercial  man;  adult  dj 
knows  good  music.  3  years  radio — year  tv.  De- 
pendable, references,  family,  veteran.  Please  be 
specific.  Box  574G,  BROADCASTING. 

Personality  dj,  news,  commercials,  production 
minded,  2\'2  years  midwest  radio  with  television, 
former  musician,  relaxed  style,  married,  veteran. 
Box  579G,  BROADCASTING. 


 RADIO  

Situations  Wanted — (Cont'd) 

A  nnouncers 

Stop:  Experienced  dj — 2V2  years,  young,  married, 
vet,  knows  music,  board,  desires  larger  market. 
Midwest.  Box  580G,  BROADCASTING. 

Available  immediately,  one  announcer,  one  sales 
man,  both  experienced.  Prefer  working  as  team. 
Contact  Henry  G.  Boldyzar,  RD#2,  Belle  Vernon, 
Pa.  Phone  West  Newton  6343R4. 

Fully  experienced  announcer-newscaster,  Casu- 
alty. November  16th  CBS  O&O  Hartford  foldup, 
30,  journalism  background,  consistently  highest 
ratings,  top  sponsors,  strong  voice,  good  appear- 
ance. Prefer  news  but  will  accept  staff.  Kindlv 
write:  Jack  Borden,  10  Daniel  Blvd.,  Bloomfield, 
Conn. 

Colored  dj  experienced  control  board,  commer- 
cials. Louis  E.  Lyon,  Route  1,  Box  70,  Apex, 
N.  C,  ELgin  4-3883. 

This  announcer  with  four  years  experience  in  all 
phases  of  radio  and  televison  is  currently  doing 
radio  news.  30  years  of  age,  married,  desires  to 
relocate.  Would  prefer  to  stay  with  news  but 
will  consider  staff  work.  Has  worked  for  me  for 
past  2V2  years  and  I  can  highly  recommend  him. 
C.  R.  Thon,  WEEX,  Easton,  Pennsylvania.  Phone 
6155. 

Technical 

Engineer-lst  phone.  Ten  years  radio  experience. 
Transmitter  maintenance  and  control  room  op- 
eration. Also  interested  in  learning  television. 
Will  relocate  anywhere.  Box  378G,  BROADCAST- 
ING. 


Ten  years  engineering,  with  references.  Willing 
to  travel.  College,  and  veteran.  Knows  am  and 
fm.  Finest  of  background.  Box  517G,  BROAD- 
CASTING. 

Experienced  engineer  would  like  opportunity  in 
am  fm  operation  with  tv  affiliate.  Four  years  ex- 
perience all  phases  radio,  no  tv  but  desires  to 
learn.  24,  tech  school  graduate,  draft  exempt, 
will  travel  anywhere.  Box  535G,  BROADCAST- 
ING. 

Maintenance  engineer  desires  permanent  posi- 
tion. Five  years  on  last  job.  Experienced  to  five 
kw  fm  and  am.  Box  549G,  BROADCASTING. 

Chief  engineer.  Reliable  family  man.  Exper- 
ienced construction,  maintenance,  directionals, 
remote  control.  No  announcing.  Box  568G, 
BROADCASTING. 

Production-Programming,  Others 

Newsman-announcer.  5  years  experience,  desires 
to  relocate.  Prefer  east.  Now  employed  in  Virgi- 
nia. English  journalism  degree.  Age  24.  Draft- 
exempt.  Tape,  references,  resume  on  request. 
Box  513G.  BROADCASTING. 


News  director,  gather,  write  and  deliver  news, 
with  authority,  background  radio-tv,  college, 
married,  vet,  desires  the  midwest.  Box  531G. 
BROADCASTING. 

Newsman — 7  years  radio-newspaper  experience, 
now  employed,  competent  reporter,  writer,  pro- 
fessional delivery,  college,  best  references,  in- 
terested radio  and  or  tv.  Box  552G,  BROAD- 
CASTING. 

Radio-tv  newsman-announcer-photographer-pd. 

Major  eastern,  midwest  experience.  Box  572G, 
BROADCASTING. 

Dynamic  sportscaster,  salesman,  newsman.  Basil 
deSoto,  1801  Coldwater  Canyon,  Beverly  Hilis. 
California.  Crestview  5-8592. 

Program  director.  Young  family  man,  nine 
years  broadcasting  experience,  would  like  op- 
portunity in  programming,  management,  radio 
or  television.  Prefer  California.  Background  of 
successful  radio-tv  air  work,  writing,  producing, 
with  stations  in  key  midwest  markets.  Top  ref- 
erences. Now  heading  radio-tv  department  in  ad 
agency.  Write — 1617  60th  St.,  Des  Moines,  Iowa. 
Phone  CR  4-1678. 


TELEVISION 


Help  Wanted 


Sales 


California  small  market  3  network  vhf  station 
KSBY-TV  needs  local  sales  manager  with  proven 
record.  Salary-draw,  against  commission;  also 
override,  car  expenses,  major  medical  plan,  and 
profit  participation.  Must  be  permanent  and  fit 
into  town  of  20,000.  Also  need  capable,  experi- 
enced tv  salesman  for  KSBW-TV  Salinas.  Send 
complete  details,  references,  sales  record,  and 
photograph  to  John  Cohan,  KSBW-TV,  P.  O.  Box 
1651.  Salinas,  California. 


Page  114    •    November  3,  1958 


Broadcasting 


TELEVISION 


FOR  SALE— (Cont'd) 


WANTED  TO  BUY 


Help  Wanted — (Cont'd) 


Announcers 


Wanted:  Top  flight  news  and  staff  announcer. 
Good  pay,  permanent.  Will  consider  radio  an- 
nouncer seeking  tv  opportunity.  Send  tape,  re- 
cent photo  or  snapshot,  full  details.  Burton 
Bishop,  KCEN-TV,  Temple,  Texas. 


Technical 


Wanted-  Man  with  first  class  license  to  work  in 
television.  No  phone  calls.  Please  send  snap  shot 
and  references.  WINK-TV,  Fort  Myers,  Florida. 


Production-Program m ing,  Oth ers 


Accountant/office  manager.  Tv/radio.  Live  in 
beautiful  Cedar  Rapids.  Only  first  rate  man  ex- 
perienced in  all  phases  accounting  need  apply. 
51.2-day  week.  State  experience  and  require- 
ments. Contact  Redd  Gardner.  General  Manager, 
KCRG-TV,  Cedar  Rapids,  Iowa. 


Film  editor-director,  experienced,  young,  aggres- 
sive. Send  photo  and  resume  to  Mr.  Robert 
Shehtanian,  KLRJ-TV,  Box  550,  Las  Vegas, 
Nevada. 


TELEVISION 


Situations  Wanted 


Management 


National  and  local  sales  manager  regional  am 
and  full-power  vhf  desires  better  future  poten- 
tial. Fifteen  years  experience.  Excellent  personal 
and  business  references.  Family  man  who  knows 
value  of  public  relations  and  participation  in 
community  affairs.  Desire  connection  with  top- 
flight organization.  Present  salary  in  excess  of 
$12,000.00.  Reply  Box  553G,  BROADCASTING. 


Sales 


Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 


10  year-experienced  sales  management  executive 
desires  commercial  manager  position  vhf  net- 
work affiliate.  Excellent  sales  history.  Best  ref- 
erences.  Box   563G,  BROADCASTING. 


Announcers 


Need  a  good,  reliable  television  announcer?  Fine 
job  in  booth,  on-camera  news,  commercials  and 
sports.  Presently  employed.  28,  vet,  married,  sta- 
ble. Prefer  east,  southeast.  Box  542G,  BROAD- 
CASTING. 


Announcer-producer.  TV,  film,  radio  experience. 
News,  sports,  commercials.  Versatile.  Box  561G, 
BROADCASTING. 


Production-Programming,  Others 


Humble  and  hungry  production  crew  available — 
3  announcers,  4  dir-cameramen  and  film  director. 
News,  kids  personalities,  weathermen.  Can  or- 
ganize from  ground  up.  Ample  supervisory  ex- 
perience among  crew.  Box  423G,  BROADCAST- 
ING. 


East  coast — Newsman  with  talent.  Effective  radio- 
tv  delivery.  Professional  writing  style.  A  trained 
reporter  who  knows  his  business.  Box  524G, 
BROADCASTING. 


Hard  working,  capable,  announcer  -  director, 
weatherman,  children's  personality,  cartoonist. 
Over  four  years  television  experience,  college 
grad.  Recently  available  due  to  staff  cutback.  De- 
sire permanent  position  with  progressive  station. 
Contact  John  M.  Schinker,  6556  Sprague  Street, 
Omaha,  Nebraska.  Telephone  GLendale  4499. 


FOR  SALE 


Stations 


To  successful  operator  only,  kw  daytimer,  by 
original  owner  $85,000,  $25,000  down,  balance 
$1,000  monthly.  Has  been  a  money  maker  since 
opening  nine  years  ago.  Good  Southern  market. 
Write  Box  460G,  BROADCASTING. 


UHF  station  southern  city.  One  vhf  in  area. 
Equipment  buildings,  land,  etc.  Inventory  value 
over  $150,000-$75,000  nothing  down,  $1000  to  $2000 
monthly.  Must  be  financially  responsible.  Box 
548G,  BROADCASTING. 


Florida  station,  absentee  ownership.  $14,500  down. 
Daytime,  single  station  market.  Box  551G, 
BROADCASTING. 


North  Texas  money  making  station  for  lease 
to  qualified  applicant.  208  West  Burton  St., 
Sherman,  Texas.  Phone.  TW-31021. 


Stations 


East  Texas  regional  daytime.  Making  money. 
$45,000.  Some  terms.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL.  3-8080. 


Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


Large  market  stations:  Rocky  Mountain,  $500,000; 
Florida,  $500,000;  midwest,  $225,000;  eastern  (2), 
$200,000;  $275,000.  Chapman  Company,  1182  West 
Peachtree,  Atlanta;  1270  Avenue  of  Americas, 
New  York;  33  West  Micheltorena,  Santa  Bar- 
bara, California. 


West  Texas  top  market  fulltime.  $55,000  very  lib- 
eral terms.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL  3-8080. 


150  mile  radius  of  New  York  City,  profitable  sta- 
tion, competition  free  market,  $200,000  with  29% 
down.  Chapman  Company,  1270  Avenue  of  Amer- 
icas, New  York. 


East  Texas  regional,  single  market.  $60,000.  Terms. 
Patt  McDonald,  Box  9322,  Austin,  Texas.  GL  3- 
8080. 


California  medium  and  large  market  fm  sta- 
tions (2),  terms.  Chapman  Company,  33  West 
Micheltorean,  Santa  Barbara,  California. 


Equipment 


One  Tapak  recorder,  complete;  records  with 
broadcast  quality,  erases,  monitors,  rewinds.  In 
a  No.  1  condition,  complete,  except  less  batter- 
ies; first  $150.00  buys.  KTBB,  Tyler,  Texas. 


Rust  remote  control  model  RI-108.  Excellent 
condition.  Reasonably  priced.  WBLJ,  Dalton,  Ga. 


Complete  Dumont  1  kw  uhf  television  trans- 
mitter. Good  condition.  The  first  $5000  check 
buys  it,  subject  to  buyer's  inspection.  WNOW, 
Box  1747,  York,  Pennsylvania. 


200  ft.  Stainless  guide  tower,  including  lights, 
flasher,  etc.,  complete  dismantled  for  $1,300.00 
or  as  is  standing  for  $1,000.00.  Contact  Radio 
Station  WQIK,  Jacksonville  6,  Florida. 


Gray  Telop  No.  2  projector — complete  with  ac- 
cessory tape  puller.  Original  cost:  $3900.  Excel- 
lent condition,  available  because  of  merger  of 
two  stations.  $1500.  General  Electric  iconoscope 
film  chain  complete.  Make  offer.  WTCN,  2925 
Dean   Boulevard,   Minneapolis,  Minnesota. 


Commercial  crystals  and  new  or  replacement 
crystals  for  RCA,  Gates,  W.E.,  Bliley  and  J-K 
holders;  regrinding,  repair,  etc.,  BC-604  crystals. 
Also  am  monitor  service.  Nationwide  unsolicited 
testimonials  praise  our  products  and  fast  service. 
Eidson  Electronic  Co.,  Box  31,  Temple,  Texas. 


Ampex  model  350  portable  3  channel  stereo- 
phonic recorder.  Used  as  a  demonstrator  only. 
Price  new— $3,000.00.  Will  sell  for  $1,600.00.  W.  E. 
Marcy,  4007  Bellaire  Blvd.,  Houston  25,  Texas. 


Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00.  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


GE-250  watt  fm  transmitter.  Model  4BT-1-B. 
Four  bay  antenna.  GE  type  BY-4-A  frequency 
and  modulation  monitor.  GE  type  BM-l-A  spare 
tubes.  350  feet  Andrew  coax.  All  in  A-l  shape. 
Write  R.  A.  Switzer,  Box  F,  Foley,  Ala.  Phone 
WH-33531. 


WANTED  TO  BUY 


Stations 


Want  all  or  part  am  station:  prefer  northeast. 
Down  payment  $20,000.  Full  details  please.  Con- 
fidential. Box  426G,  BROADCASTING. 


Present  owners-operators  wish  to  purchase  their 
second  small  market  am  station.  All  replies  in 
strictest  confidence.  Write  Box  497G,  BROAD- 
CASTING. 


Reliable  principals  will  buy  radio  station  in  mar- 
ket of  35,000  or  larger.  You  will  find  us  easy  to 
work  with,  confidential.  Write  Box  511G 
BROADCASTING. 


AM  stations  wanted  in  Jackson,  Little  Rock  and 
Birmingham.  Will  pay  up  to  $225,000  each.  Box 
523G,  BROADCASTING. 


Stations 


Want  100%  or  control  profitable  am.  Prefer  mid- 
west or  west.  20  years  successful  management. 
Give  facts  first  letter.  Box  556G,  BROADCAST- 
ING. 


Experienced  individuals  desire  purchase  of  med- 
ium priced  radio  property.  Can  make  substan- 
tial down  payment  and  furnish  excellent  finan- 
cial statement.  Prefer  south-western  states  loca- 
tion. Direct  negotiations  preferred  but  brokers 
invited  to  reply.  Box  578G,  BROADCASTING. 


Equipment 


Used  field  intensity  meter — broadcasting  band 
Must  be  in  good  condition.  Contact  364G, 
BROADCASTING. 


Wanted.  Used  250  watt  fm  transmitter,  monitor. 
State  price,  condition.  Also  other  studio  equip- 
ment  Reply  Box  494G,  BROADCASTING. 


Used  2000  mc,  10  watt  microwave  transmitter 
and  receiver.  6  to  10  foot  dish.  Reply  Box  541G, 
BROADCASTING. 


Wanted:  Used  250  watt  am  transmitter,  remote 
control  system,  console,  turntables,  tape  ma- 
chines, limiter,  and  am  frequency  and  modula- 
tion monitors.  Send  specifications  and  prices  to 
Box  511,  Poteau,  Okla. 


Wanted  short  wave  transmitter,  500  watts  in  6185 
kcs  for  50  cycles.  Address:  Vocero  Mexicano, 
S.A.,  Bucareli  109,  3er  piso  Mexico  6,  D.F.  Mexico. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street,  N.  W.,  Washington,  D.  C. 


FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  1959 
and  March  4,  1959.  For  information,  references 
and  reservations  write  William  B.  Ogden  Radio 
Operational  Engineering  School,  1150  West  Olive 
Avenue,  Biirbank,  California. 


Help  Wanted 


NEEDED  IMMEDIATELY 
FULL  STATION  STAFF 

Top  morning  man,  disc  jock- 
eys, engineers,  combo's,  sales- 
men, copy  and  traffic  girls  for 
5000  watt  daytimer  in  Miami, 
Florida.  Send  tapes,  resumes, 
and  salary  requirements  to  M. 
Woroner,  10485  Southwest 
112  Street,  Miami,  Florida. 


Broadcasting 


November  3,  1958    •    Page  115 


RADIO 


TELEVISION 


FOR  SALE 


Help  Wanted— (Cont'd) 

Sales 

^  ^Cr- 


WANTED 

Sales  Manager  type.  Under  30. 
Familiar  with  RAB  materials. 
Excellent  salary.  Best  potential 
in  our  business.  Able  to  travel. 
Educable.  Contact: 

Warren  Boorom 
RAB,  460  Park  Ave., 
New  York  City 


^C-      ^y-  yy-  y^-  ^O^ 


FINE  POSITION 

For  a  man  who  can  successfully  sell  edu- 
cational films  in  the  D.  C,  Maryland  area 
and  represent  us  at  Government  levels  in 
Washington.  A  vital,  stimulating,  grow- 
ing, prestige  organization.  Give  back- 
ground, financial  requirements. 

Box  584G,  BROADCASTING 


Announcers 


CENTRAL  CALIFORNIA 

RADIO  STATION  KSBW 

Has  immediate  opening  for  traffic- 
continuity  -  announcing.  Need  man 
with  diversified  copy  writing  experi- 
ence and  knowledge  of  radio  traffic 
for  number  one  station  in  area.  Sub- 
mit complete  information,  including 
sample  copy  for  various  types  of 
accounts,  photograph,  and  tape  at 
7%  rpm  to  KSBW-Radio,  P.  O.  Box 
1651,  Department  D,  Salinas,  Cali- 
fornia. 


Outstanding  air  personality  with  accent 
on  "sell"  for  top  indie  in  top  market. 
Info  salary  and  tape  immediately  to 

PROGRAM  DIRECTOR 
P.O.  Box  5111,  Charles  Nagel  Station 

St.  Louis  15,  Missouri 


Technical 


CHIEF  ENGINEER 

Top  station  in  large  Florida  mar- 
ket. Excellent  opportunity.  An- 
nouncing ability  desirable  but  not 
necessary.  Experience  and  refer- 
ences required. 

Box  58 1G,  BROADCASTING 


Help  Wanted 


This  advertisment  is  addressed  to  per- 
sonnel in  television  stations  who  may 
have  health  problems,  either  personally 
or  in  their  families,  which  require  warm 
dry  climate  for  alleviation  or  cure  to- 
gether with  a  job  in  tv.  KIVA,  Yuma, 
Arizona,  with  sales  office  at  El  Centro, 
California  and  serving  Yuma  and  Im- 
perial Valley  with  full  power  and  carry- 
ing all  three  networks  presently  needs  a 
good,  first  class  engineer  competent  at 
maintenance  of  DuMont  and  GE  equip- 
ment and  switching.  Yuma  is  a  growing 
community  with  inexpensive  housing 
with  fishing  and  hunting  nearby,  both  in 
Northern  Mountains  of  Arizona  and  in 
nearby  Mexico.  Yuma  has  a  climate  like 
Miami  Beach  for  about  8  months  but 
in  the  summer  it  is  hot.  However  homes, 
offices,  tv  station  and  many  automobiles 
are  refrigerated,  so  actually  there  is  little 
concern  for  heat  at  the  "Hottest  TV  sta- 
tion in  the  Nation,"  than  in  high 
humidity  areas.  In  addition  to  present 
need  of  engineer  this  station  wishes  to 
build  list  of  personnel  who  anticipate 
need  of  reaching  kind  of  climate  so 
frequently  recommended  by  eastern  and 
northern  doctors.  Whatever  job  you  per- 
form in  TV,  if  you  have  this  kind  of 
problem  in  your  family,  let  us  know  and, 
one  day,  we  might  have  an  opening  to 
satisfy  our  mutual  needs  and  help  you 
solve  your  health  problems.  Applicants 
for  open  engineer  job,  if  qualified,  may 
call  collect  to  Blake  Ramsey,  Chief  En- 
gineer, State  6-8311.  Others  write  Harry 
Butcher,  KIVA,  Box  1671,  Yuma,  Ari- 


Sales 


California  Small  Market 
3  Network  VHF  Station 
KSBY-TV 

Needs  local  sales  manager  with  proven 
record.  Salary-draw,  against  commis- 
sion; also  override,  car  expenses,  major 
medical  plan,  and  profit  participation. 
Must  be  permanent  and  fit  into  town  of 
20,000.  Also  need  capable,  experienced 
tv  salesman  for  KSBW-TV  Salinas.  Send 
complete  details,  references,  sales  rec- 
ord, and  photograph  to  John  Cohan, 
KSBW-TV,  P.O.  Box  1651,  Salinas,  Cal- 
ifornia. 


TELEVISION 


Situations  Wanted 


Production-Programming,  Others 


TOP  DRAWER 
TV  DIRECTOR 

CBS  O&O  seven  year  director.  All  pro- 
grams— accent  on  news.  Single.  Prefer 
Eastern  market.  Available  November  15th 
on  closing  of  Hartford  station.  Write  or 
wire:  Jack  Bell,  268  Booth  Ave.,  Engle- 
wood,  N.  J. 


MISCELLANEOUS 


ATTENTION 

If  a  Victor  Lee  Adams  (Vik  Adcfms),  SS  #259- 
52-1301  apply  for  position  as  announcer,  or 
a  Robert  Goss  Davis  (Bob  Touchstone),  or  you 
know  anything  of  these  two  men,  call  Man- 
ager, WVMI,  Biloxi,  Mississippi,  Idlewood  2- 
7001  IMMEDIATELY,  collect. 


Equipment 


CO-AXIAL  TRANSMISSION  LINE 

Unused  Andrew  Teflon  l5/s",  51.5  ohms. 
Original  Packing — Tremendous  Saving. 
Immediate  Shipment  Large  or  Small 
Quantity.  Wire  or  write:  Sacramento  Re- 
search Labs.,  3421 — 58th  St.,  Sacramento 
20,  Calif. 


WANTED  TO  BUY 


Stations 


|illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 

|  WANTED  | 

EE  Radio  Station  in  a  growing  market,  with  $100,000  = 

—  to  $200,000  gross.  Young  men,  currently  holding  EE 

—  iiiana^e  nent  positions  are  looking  for  career  op-  = 
=  portunity  as  owner-managers.  Considerable  capital  = 
zz  available  for  cash  or  term  settlement.  References  EE 
=  furnished  as  to  responsibility.  = 
=  Box  418G,  BROADCASTING.  * 
inilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllHT= 

EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief   Engineer  .Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


OVER  ONE  HUNDRED  POSITIONS 
TO   BE  FILLED    IN   THE  DYNAMIC 
NEW  SOUTHEAST!  !  ! 
RADIO— TV— ADVERTISING 
Write— Wire— Phone  JA  5-4841 
PROFESSIONAL  PLACEMENT 
458  Peachtree  Arcade 
Atlanta,  Ga. 
IMMEDIATE  REPLY  REQUESTED 


Dollar 
far 

Dollar 

you  can't 
beat  a 
classified  ad 
in  getting 
top-flight 
personnel 


Page  116    •    November  3,  1958 


Broadcasting 


1  There  are,  in  addition,  10  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf). 

*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


SUMMARY  OF  STATUS  OF 

Compiled  by  BROADCASTING 
ON  AIR 


Lie. 

3,258 
681 
4281 


Cps 

44 
31 

802 


AM 
FM 

Tv  (Commercial 

OPERATING  TELEVISION 

Compiled  by  BROADCASTING 
VHF 

Commercial  427 
Non-Commercial  27 

COMMERCIAL  STATION 


AM,  FM, 

through  Oct. 
CP 
Not  on  air 

100 
103 
111 


TV 

29 

TOTAL  APPLICATIONS 

For  new  stations 

576 
67 
100 


STATIONS 

through  Oct. 

UHF 
81 
8 

BOXSCORE 


29 


As  reported  by  FCC  through  Sept.  30 


TOTAL 

5083 
354 


AM 

FM 

TV 

Licensed  (all  on  air) 

3,258 

536 

4281 

CPs  on  air  (new  stations) 

32 

25 

782 

CPs  not  on  air  (new  stations) 

101 

98 

110 

Total  authorized  stations 

3,391 

659 

665 

Applications  for  new  stations  (not  in  hearing) 

449 

39 

49 

Applications  for  new  stations  (in  hearing) 

108 

29 

52 

Total  applications  for  new  stations 

557 

68 

101 

Applications  for  major  changes  (not  in  hearing) 

381 

24 

42 

ApI'i  i<  \noNs  for  major  chances  (in  hearing) 

43 

0 

16 

Tot\i    APPLICATIONS  for  major  changes 

324 

24 

58 

LlCKNSI  S  DELETED 

0 

1 

2 

CPs  deleted 

2 

0 

2 

FOR  THE  RECORD  Continued  from  page  112 


and  to  dismiss  University  application,  and  (2) 
by  University  to  amend  its  application  and  to 
dismiss  Pacifica  application.  University  dismissed 
its  application  on  Oct.  14.  Announced  Oct.  29. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  motion  by  Young  People's  Church 
of  the  Air  Inc.,  to  enlarge  issues  in  proceeding 
on  its  application  and  that  of  WJMJ  Bcstg.  Corp. 
for  new  Class  B  fm  stations  to  operate  on  104.5 
mc  in  Philadelphia,  Pa.,  but,  on  own  motion, 
enlarged  issues  to  inquire  into  comparative  cov- 
erage of  proposed  stations.  Announced  Oct.  29. 

By  memorandum  opinion  and  order,  Commis- 
sion (1)  denied  request  by  Capitol  Bcstg.  Co. 
WJTV  (TV)  Jackson,  Miss.,  that  Supreme  Bcstg. 
Co.,  Inc.  (WJMR-TV,  ch.  20),  New  Orleans,  La., 
be  directed  to  cease  operation  immediately  of 
its  experimental  tv  station  on  ch.  12;  (2)  can- 
celled Supreme's  experimental  license  effective 
Jan.  1,  1959;  (3)  denied  request  of  Supreme  for 
oral  argument,  and  (4)  designated  Supreme 
application  for  experimental  authorization  for 
evidentiary  hearing  in  accordance  with  May  22 
decision  of  Court  of  Appeals.  Announced  Oct.  29. 

Commission  designated  for  consolidated  hear- 
ing applications  for  new  am  station  in  California 
of  Gralla  and  Gralla  to  operate  on  840  kc,  250  w, 
D,  n  Tujunga;  South  Coast  Bcstg.  Co.,  890  kc,  1 
kw,  D,  Laguna  Beach;  Southland  Communica- 
tions Co.,  900  kc,  250  w,  DA,  D,  Anaheim;  J.  J. 
Flanigan,  830  kc,  1  kw,  D,  Fontana;  Gordon  A. 
Rogers,  860  kc,  5  kw,  DA,  D,  Colton;  San  Luis 
Rey  Bcstg.  Co.  820  kc,  500  w,  DA,  D,  Newport 
Beach;  Upland  Bcstg.  Co.,  900  kc,  250  w,  DA,  D, 
Upland;  and  Cannon  System  Ltd.,  to  increase 
power  of  KIEV  Glendale,  from  250  w  to  10  kw, 
continuing  on  870  kc,  D;  denied  requests  of 
Gralla  and  San  Luis  Rey  for  additional  time 
in  which  to  amend  their  applications.  Announced 
Oct.  29. 

Routine  Roundup 

ACTIONS  ON  MOTIONS 

By  Commissioner  John  S.  Cross  on  October  23 

Granted  petition  by  Shelby  County  Bcstg.  Co., 
Shelbyville,  Ind.,  for  extension  of  time  to  Oct.  31, 
to  file  opposition  to  petition  by  Rounsaville  of 
Cincinnati  Inc.  (WCIN),  Cincinnati,  Ohio,  to  en- 
large issues  in  proceeding  on  their  am  appli- 
cations. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  October  24 

Scheduled  hearings  on  dates  shown  in  following 
proceedings:  Ralph  Luke  Walton  for  am  iacilities 
in  Indianapolis,  Ind.;  Frank  James  and  San  Ma- 
teo Bcstg.  Co.,  for  fm  facilities  in  Redwood  City 
and  San  Mateo,  Calif.,  on  Dec.  17. 

On  own  motion,  ordered  that  oral  argument 
on  petition  by  KISD  Inc.  (KISD),  Sioux  Falls, 
S.  D.,  for  leave  to  withdraw  its  protest  in  matter 
of  transfer  of  control  of  Sioux  Empire  Bcstg.  Co. 
(KIHO),  Sioux  Falls,  will  be  held  at  9  a.m., 
Oct.  28. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  September  24 

Issued  order  following  prehearing  conference 
in  matter  of  application  of  Blue  Island  Commu- 
nity Bcstg.  Co.,  for  fm  facilities  in  Blue  Island, 
111.;  continued  hearing  from  Nov.  17  to  Dec.  16. 

By  Hearing  Examiner  H.  Gilford  Irion 
on  October  27 

Granted  request  by  Norman  O.  Protsman,  Val- 
dosta,  Ga.,  for  continuance  of  hearing  from  Oct. 
29  to  Dec.  15  in  proceeding  on  his  am  application. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  October  23 

Granted  such  part  of  petition  by  Peoples  Bcstg. 
Co.  as  it  relates  to  continuance  of  hearing  on  am 
application  of  Fall  River  Bcstg.  Corp.  (KOBH), 
Hot  Springs,  S.  D.,  and  continued  hearing  in- 
definitely; cancelled  prehearing  conference 
scheduled  for  Oct.  23. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  October  23 

Gramed  motion  by  Enterprise  Bcstg.  Co., 
Fresno,  Calif.,  for  various  corrections  to  tran- 
script in  proceeding  involving  its  am  applica- 
tion, et  al. 

By  Hearing  Examiner  Herbert  Sharfman 
on  October  23 

On  own  motion,  ordered  that  unless  objection 
is  made  within  5  days  the  transcript  of  remarks 
of  hearing  examiner  at  prehearing  conference  of 
Oct.  15  on  application  of  Jane  A.  Roberts  (KCFI), 
Cedar  Falls,  Iowa,  is  corrected  in  various  re- 
spects. 

By  Commissioner  John  S.  Cross  on  October  21 

Granted  petition  by  Livesay  Bcstg.  Co.  for  ex- 
tension of  time  to  Nov.  7  to  file  oppositions  or 
other  pleadings  to  petition  to  intervene  by  Plains 
Television  Corp.,  and  to  petitions  to  enlarge  is- 
sues by  Plains  and  Prairie  Television  Co.,  in 
proceeding  on  applications  of  Wabash  Valley 
Bcstg.  Corp.  (WTHI-TV,  ch.  10),  for  renewal  of 
license  and  Livesay  Bcstg.  Co.  for  new  tv  sta- 
tion to  Operate  on  ch.  10,  both  Terre  Haute,  Ind. 
By  Hearing  Examiner  Jay  A.  Kyle  on  October  21 

On  own  motion,  scheduled  further  prehearing 
conference  for  2  p.m.,  Oct.  23,  in  proceeding  on 
fm  applications  of  Baltimore  Bcstg.  Corp.,  and 
Commercial  Radio  Institute  Inc.,  both  Baltimore 
Md. 


By  Hearing  Examiner  Isadore  A.  Honig 
on  October  21 

Continued  hearing  from  Nov.  28  to  Dec.  5  in 
proceeding  on  am  application  of  Johnston  Bcstg. 
Co.,  Pensacola,  Fla. 

By  Hearing  Examiner  Elizabeth  C.  Snvth 
on  October  21 

Upon  oral  motion  by  counsel  for  applicant  and 
with  consent  of  all  other  counsel,  continued 
hearing  from  Oct.  22  to  Dec.  3  in  proceeding  on 
fm  application  of  Harold  Lampel,  Garden  Grove, 
Calif. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  October  22 

Scheduled  prehearing  conference  for  9  a.m., 
Nov.  13,  in  proceeding  on  am  application  of 
Irving  Braun  (WEZY),  Cocoa,  Fla.,  for  mod. 
of  cp. 

On  own  motion,  scheduled  oral  argument  for 
9  a.m.,  Nov.  3  on  (1)  petition  by  Kenneth  C.  and 
Misha  S.  Prather  for  leave  to  amend  their  ap- 
plication for  new  am  station  in  Boulder,  Colo., 
and  (2)  request  by  KDEN  Bcstg.  Co.  (KDEN) . 
Denver,  Colo.,  respondent,  for  additional  60  days 
to  take  measurements. 

By  Hearing  Examiner  Millard  F.  French 
on  October  22 

Granted  motion  by  South  County  Bcstg.  Co., 
Wickford,  R.  I.,  and  continued  prehearing  con- 
ference from  Oct.  23  to  Nov.  12,  and  hearing 
scheduled  for  Nov.  12  is  continued  to  date  to  be 
set  by  subsequent  order  in  proceeding  on  its  am 
application. 

PETITION  FOR  RULE  MAKING  DENIED 

Georgia  State  Department  of  Education,  At- 
lanta, Ga. — Petition  requesting  amendment  of 
rules  by  institution  of  rule  making  so  as  to  re- 
serve vhf  ch.  8  at  Waycross,  Ga.,  for  educational 
use  and  retain  uhf  ch.  16  at  Waycross  for  com- 
mercial station.  Denied  by  memorandum  opinion 
and  order  adopted  Oct.  15,  1958,  and  released 
Oct.  17,  1958. 

BROADCAST  ACTIONS 
By  Broadcast  Bureau 
Actions  of  October  24 

KVII  (TV)  Amarillo,  Tex.— Granted  license  for 
tv  station;  ERP  vis.  45.7  kw,  aur.  22.9  kw,  ant. 
840  ft. 

WANE-TV  Fort  Wayne,  Ind.— Granted  license 
for  tv  station  and  redescribe  trans,  and  studio 
locations. 

WNIC  (FM)  DeKalb,  111.— Granted  mod.  of  li- 
cense to  change  name  to  Northern  ILinois 
University. 

KSWS-TV  Roswell,  N.  M.— Granted  cp  to 
change  studio  location  (inside  city  limit);  ERP 
vis.  316  kw,  aur.  182  kw  (main  trans  and  ant.) 
and  cp  to  maintain  ant.  incorporated  in  STA 
granted  2-8-57  as  aux.  ant.  at  main  trans,  site. 

KGPO  (FM)  Grants  Pass,  Ore.— Granted  cp  to 
decreasf  ERP  to  1.3  kw,  install  new  type  ant. 
and  increase  ant.  height  to  -475  ft. 

WCHU  (TV)  Champaign,  111.— Granted  mod.  of 
cp  to  change  ERP  to  vis.  5.5  kw,  aur.  to  2.96  kw, 


trans,  and  studio  location,  type  trans,  and  ant., 
and  make  other  equipment  changes;  ant.  140  ft. 

WAGM  Presque  Isle,  Me. — Granted  mod.  of  cp 
to  change  ant. -trans,  site. 

KRWC  Forest  Grove,  Ore. — Remote  control 
permitted. 

WFMQ  Chicago,  HI. — Remote  control  permitted. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  KOPR-TV  Butte, 
Mont.,  to  5-11-59;  KNOP  (TV)  North  Platte,  Neb., 
to  11-15;  WPTZ  (TV)  North  Pole,  N.  Y.,  to  5-1- 
59;  WPTT  (TV)  Augusta,  Me.,  to  5-1-59;  WSPD- 
TV  Toledo,  Ohio,  to  5-2-59  (main  trans.  &  ant. 
and  aux.  trans.);  WGTV  Athens,  Ga.,  to  5-5-59; 
WFKB  Key  West,  Fla.,  to  1-31-59;  KDOG  (FM) 
La  Habra,  Calif.,  to  1-10-59,  and  KAKC  Tulsa, 
Okla.,  to  12-31. 

Actions  of  October  23 

WMNI  Columbus,  Ohio — Granted  license  for 
am  station  and  specify  studio  location. 

KACY  Port  Hueneme,  Calif. — Granted  license 
for  am  station  and  specify  studio  location  same 
es  trans 

KMON  Great  Falls,  Mont.— Granted  license 
covering  installation  of  new  type  trans,  as  aux. 
t~ans.  at  present  main  trans,  site;  remote  con- 
t'd permitted  while  operating  nondirectional. 

WINR  Binghamton,  N.  Y. — Granted  license 
covering  changes  in  directional  ant.  system 
(main  trans.). 

KFOX  Long  Beach,  Calif  .—Granted  license 
covering  change  in  ant. -trans,  location,  installa- 
tion new  ant.  and  trans.;  remote  control  per- 
mitted. 

WXYZ-TV  Detroit,  Mich.— Granted  cp  to 
change  studio  and  trans,  location  (location  of 
main  trans,  and  ant.  (aux.  trans,  and  ant.). 

KICD  Spencer,  Iowa — Granted  cp  to  install 
new  ant.  and  present  main  trans,  for  aux.  pur- 
poses fct  main  trans,  site;  and  cp  to  install  new 
type  trans. 

V.  RBI  Fair  Lawn,  N.  J. — Granted  extension  of 
completion  date  to  1-15-59. 

KBEV  Portland,  Ore. — Granted  extension  of 
completion  date  to  4-1-59. 

Actions  of  October  22 

K70BA  Lewiston,  Idaho — Granted  license  for 
tv  translator  station. 

WKYT  (TV)  Lexington,  Ky.— Granted  cp  to 
change  ERP  to  vis.  195  kw,  aur.  97.7  kw.  rede- 
scribe trans,  and  studio  location  (not  a  move), 
add  power  amplifiers  to  trans,  and  make  other 
equipment  changes. 

KWSD  Mt.  Shasta,  Calif.— Granted  mod.  of  cp 
to  change  type  trans. 

WNCN  (FM)  New  York,  N.  Y. — Granted  au- 
thority to  modify  trans.;  condition. 

WDLP-FM  Panama  City,  Fla.— Granted  au- 
thority to  remain  silent  for  period  of  6  months. 
Actions  of  October  21 

American  Bcstg.-Paramount  Theatres  Inc..  New 
York,  N.  Y. — Granted  cp  and  license  for  2  low 
power  (0.15  w)  auxiliaries  on  26.10-26.48  mc  to  be 
used  with  WABC-AM-FM-TV  New  York.  N.  Y. 

WTOC  Savannah,  Ga. — Remote  control  per- 
mitted while  using  non-directional  ant.  (main 
and  aux.  trans.). 


Broadcasting 


November  3,  1958   •    Page  117 


See  How  WFBM-TV  Dominates  Mid -Indiana! 


First  by  a  good  margin,  WFBM-TV  dominates  all 
other  stations  in  Mid-Indiana  both  in  total  coverage 
and  market  penetration  —  map  shows  county  percentages 
measured  by  Nielsen  Coverage  Study  No.  3,  Spring  1958. 

where  else  . .  . 

—  will  you  find  satellite  markets  that  are  33%  richer 
and  50° o  bigger  than  the  metropolitan  trading  zone 
itself? 

—  does  a  central  market  exert  such  an  economic  pull  on 
so  many  specific  areas  that  are  retail  trading  centers 
in  their  own  right  ? 

—  do  you  find  such  a  widespread  marketing  area  covered 
from  one  central  point  .  .  .  and  by  WFBM-TV! 

—  can  you  buy  just  one  station  with  no  overlapping 
penetration  by  basic  affiliates  of  the  same  network  ? 

Only  here -where  WFBM-TV  is  first  in  Mid- 
Indiana— can  you  buy  more  honest  market  penetration, 
more  consumer  influence,  for  fewer  dollars  expended 
than  anywhere  else.  Now  it  will  pay  you  to  take  another 
longer,  better  look  !  We  are  proud  of  our  current  ARB  .  . . 
and  of  course  we  have  100%  in  Marion  County,  too! 

The  Nation's  13  th  Television  Market 

. .  .with  the  only  basic  NBC  coverage 
of  760,000  TV  set  owning  families. 


°oW°o°  Indianapolis  itself  —  Major  retail 

area  for  18  richer-than-average  counties.  1,000,000  pop- 
ulation—350,600  families  with  90%  television  ownership! 


11  Satellites  —  Each  a  recognized 

marketing  area  — and  well  within  WFBM-TV's  basic 
area  of  influence.  Includes  Marion  •  Anderson  • 
Muncie  •  Bloomington  •  Vincennes  •  Terre  Haute 

•  Danville,  Illinois  •  Lafayette  •  Peru  •  Logansport 

•  Kokomo. 

Represented  Nationally  by  the  KATZ  Agency 


BASIC  NBC- 
TV  AFFILIATE 


Page  118    •    November  3,  195ft 


Broadcasting 


MONDAY   MEMO  mmmmmmmmmmmmm 


from  GEORGE  J.  ABRAMS,   v. p.,  Revlon  Inc.,  and  chairman,  radio-tv  committee,  Assn.  of  National  Advertisers 


Separating  who  from  what  in  advertising 


Seeing  the  other  fellow's  point  of 
view  is  always  desirable,  but  in  few 
places  does  the  concept  have  more  sig- 
nificance than  in  advertising — where 
the  person  of  true  objectivity  could  be 
hopping  mental  fences  all  day  long  to 
catch  the  view  from  the  other  side. 

The  advertiser  generally  likes  to  think 
of  himself  as  an  open-minded,  objective 
person.  He  likes  to  think  that  he  is 
taking  into  account  the  agency's  point 
of  view,  the  network's  point  of  view, 
and  the  supplier's  point  of  view.  He 
likes  to  think  he  does  all  of  these  things, 
and  at  the  same  time,  he  rarely  does! 

Take  a  simple  thing  like  the  pilot  of 
a  television  filmed  series.  The  packager 
is  criticized  if  he  spends  lavishly  on  the 
first  effort.  Yet,  unless  it  is  truly  out- 
standing the  advertiser  quickly  turns  to 
other  program  alternatives. 

Or  take  a  simple  thing  like  a  western. 
The  network  programs  these  cowboy 
epochs  because  the  public  likes  'em. 
That's  the  basic,  fundamental,  prime 
reason,  and  the  ratings  prove  it.  Then 
the  advertiser  shies  away  from  westerns 
because  there  are  "too  many  of  them," 
"they're  all  alike,"  "they  have  low  spon- 
sor identification."  But  the  network 
answers  back,  "audiences  love  them," 
"look  at  the  ratings,"  "lowest  cost  per 
thousand,"  "even  the  reruns  do  well." 

There  are  always  opposing  points  of 
view,  particularly  in  a  business  as  fluid 
and  controversial  as  television.  How 
then  do  objective  advertisers  resolve 
the  problems  that  constantly  beset  them 
when  they  make  decisions  about  their 
expensive  television  properties? 

Well,  one  rule  I  was  taught  a  long 
time  ago  is  to  get  all  the  facts  and  then 
decide  on  a  basis  of  "What's  right?" 
rather  than  "Who's  right?"  This,  at 
least,  tends  to  overcome  some  of  the 
personal  and  emotional  elements  pres- 
ent In  every  major  decision. 

I  talked  with  a  major  advertiser  the 
other  day  whose  Saturday  night  pro- 
gram regularly  gets  about  a  10  Nielsen, 
far  below  the  average  for  evening  shows 
in  prime  time.  Everyone  is  advising  this 
unhappy  (?)  advertiser  to  dump  his  show 
— that  is  everyone  except  his  sales  de- 
partment, who  regularly  report  the  pro- 
gram is  selling  his  tonic  like  crazy. 
Who's  right — the  people  who  say  you've 
a  sub-standard  rating?  Or — What's  right 
— a  low  priced  program  which  sells 
merchandise  quickly  and  profitably? 


One  of  America's  top  10  advertisers 
discussed  television  ratings  with  me  not 
long  ago  and  was  forceful  in  his  criti- 
cism of  all  of  them.  "What  I  really 
want  to  know,"  he  declared,  "is  not 
how  many  are  watching  my  program 
as  much  as  whether  these  people  are 
using  or  going  to  use  my  product!"  He 
recently  put  his  money  on  the  line  to 
emphasize  this  need,  so  I  assume  we 
have  the  unique  case  of  a  truly  objec- 
tive advertiser  willing  to  invest  to  find 
out  "what's  right." 

Or  take  time  periods — a  subject  of 
much  discussion  and  debate  every  sea- 
son. If  it's  an  early  time  period,  one 
group  will  vocalize  over  the  fact  that 
it  will  attract  children.  Another  group 
will  maintain  that  the  earlier  periods 
(around  7:30  p.m.)  go  to  pot  in  the 
warm  months  of  the  year.  Still  another 
group  will  declare  that  this  is  the  per- 
fect time  period  for  reaching  a  true 
family  audience — mother,  father,  and 
child.  From  each  side  of  the  fence  the 
arguments  bear  merit.  For  each  arguer, 
there  is  emotional  strength  supporting 
his  contention.  Again,  apply  the  rule 
of  not  "who's  right,"  but  "what's  right" 
and  you  may  find  the  deciding  solution. 

Not  too  many  years  ago,  I  heard 
advertisers  everywhere  plumping  for 
three  and  even  four-network  competi- 
tion. Now  that  three  strong  networks 
compete,  these  same  people  object  to 
the  three-way  division  of  audience. 
Which  side  of  the  fence  are  you  on? 

For  years  the  battle  has  raged  over 
filmed  fare  versus  live  television.  The 
proponents  of  film  maintain  it  is  more 
flexible,  permitting  outdoor  and  action 


George  Joseph  Abrams,  b.  Feb.  14, 
1918,  Hoboken,  N.  J.  B.S.  in  business 
administration,  New  York  U.,  1947, 
M.S.  in  1949.  First  job:  newspaper  re- 
porter, Orange  (N.  J.)  Evening  Tran- 
script. Into  advertising  1934  as  adver- 
tising assistant,  National  Biscuit  Co.; 
in  1941  joined  Anacin  Co.  (now  White- 
hall Pharmacol  Division,  American 
Home  Products)  as  product  advertising 
manager;  left  in  1946  to  join  Eversharp 
Inc.  as  merchandising  manager-research 
director.  In  1947  switched  to  Block 
Drug  Co.  as  advertising  manager,  left  in 
summer  of  1955  with  title  of  vice  presi- 
dent of  advertising  and  sales.  In  August 
that  year  joined  Revlon  as  advertising 
v.p.  Married  in  1941  to  Mary  Delia  Sab- 
Ion.  They  live  in  Llewellyn  Park,  N.  J. 


shots  not  possible  on  the  stage  of  the 
average  tv  studio.  The  proponents  of 
"live"  television  argue  for  its  spontane- 
ity, among  other  things.  Then  you  tune 
in  and  see  a  live  dramatic  show  inter- 
spersed with  film,  where  you  not  only 
get  the  extra-dimension  of  live  tv,  but 
also  the  freedom  of  movement  provided 
by  film. 

The  agencies  have  long  collected 
15%  on  packaged  television  shows.  The 
advertisers — many  of  them — have  ob- 
jected to  this  practice,  where  the  pro- 
gram is  completely  developed  and 
delivered  to  the  air  by  the  program 
supplier.  If  you  take  the  agency  posi- 
tion, you  soon  understand  their  justi- 
fication of  the  15%  lies  not  alone  in 
the  particular  program  but  in  overall 
services  rendered  to  an  advertiser  under 
the  15%  system.  If  you  take  the  adver- 
tiser's negative  position,  you  soon  un- 
derstand their  justification  lies  in  paying 
for  direct  rather  than  overall  service. 
Then  there  is  the  media  position  which 
justifies  payment  of  the  15%  to  the 
agency  on  the  basis  of  having  sold  the 
use  of  the  medium  to  the  advertiser 
and  having  performed  certain  account- 
ing functions.  Which  side  of  the  fence 
are  you  on — and — what's  right? 

There  is  considerable  criticism  of 
motivational  research,  the  use  of  so- 
called  "hidden  persuaders"  to  make  the 
consumer  respond  to  advertising.  Here 
again,  it  depends  on  which  side  of  the 
fence  you  lie.  Research  men  have  one 
point  of  view.  Creative  men  another. 
And  advertisers  still  another. 

Who's  right?  What's  right?  There's 
a  $64,000  Question  for  you. 


Broadcasting 


November  J,  1958   •    Page  119 


EDITORIAL 


Economic  Interest  and  Necessity 

THE  decision  taken  by  CBS  Radio  last  week  cannot  have  been 
an  easy  one.  It  alters  drastically  the  historic  affiliate-network 
relationship  and  introduces  changes  into  the  traditional  concept 
of  radio  networking.  What  it  means  for  the  future  cannot  be  sen- 
sibly predicted.  Obviously,  CBS  would  like  to  think  that  economic 
stability,  and  perhaps  even  prosperity,  will  be  one  of  its  end  results. 

In  brief,  what  CBS  Radio  proposes  to  do  is  (1)  "consolidate" 
its  programming,  in  the  process  cutting  its  total  program  time 
heavily;  (2)  change  its  station-compensation  plan  so  that  affiliates 
will  be  paid  in  programs  for  local  sale  instead  of  cash,  a  concept 
which  Mutual  has  used — with  success,  according  to  MBS  author- 
ities— since  June  1957. 

The  CBS  decision  came  as  a  surprise  in  the  sense  that  it  was  not 
expected  in  this  form  at  this  time.  That  some  new  cost-cutting 
move  would  be  made  among  the  radio  networks,  however,  has 
seemed  inevitable  in  the  face  of  large  and  continuing  losses.  In 
their  search  for  a  solution  all  the  nationwide  radio  networks  have 
gone  through  basic  and  in  some  cases  agonizing  changes  in  pro- 
gramming and/ or  method  of  operation.  For  a  while  it  was  touch 
and  go  as  to  whether  ABC  Radio  might  not  be  silenced  completely. 

This  is  a  lamentable  situation.  Radio  networks  are  not  merely 
vital  to  the  country's  welfare;  they  are  indispensable.  Yet  they 
are  running  at  a  loss,  and  there  is  no  bright  prospect  that  they 
will  ever  be  restored  to  healthy  profitability.  In  any  other  field  such 
staggering  losses  would  have  been  halted  long  ago  by  liquidation. 

Whether  CBS  Radio  has  found  "the"  answer  remains  to  be 
seen.  The  ultimate  solution  may  take  other  forms,  and  among 
different  networks  it  may  take  different  forms.  Perhaps,  as  CBS 
Inc.'s  Dick  Salant  suggested  last  week,  Washington  will  be  willing 
to  make  some  concessions  to  network  television  in  return  for 
network  tv's  "carrying"  network  radio.  Whatever  the  changes, 
one  thing  is  constant:  as  long  as  it  is  necessary  to  reach  people 
quickly,  to  inform  and  instruct  instantaneously,  the  need  for  radio 
networks  will  be  as  great  as  at  any  time  in  their  illustrious  past. 

Cause  and  Effect 

RADIO  networking  may  be  in  trouble,  but  radio  in  general 
is  not. 

The  advertising  world  has  learned  a  lot  in  the  decade  since  tele- 
vision first  burst  upon  the  media  scene. 

Ten  years  ago,  when  the  radio  networks  were  faced  with  an 
advertisers'  strike  and  began  reducing  rates,  all  radio  suffered 
alarmingly. 

Today,  a  network  may  curtail  its  operations  sharply,  but  the 
action  will  have  little  economic  effect  upon  other  phases  of  radio 
operation.  Spot  and  local  radio  are  growing  and  promise  to  expand 
still  more.  Advertisers  who  once  wrote  off  all  of  radio  have  long 
since  rediscovered  it. 

As  Wesley  I.  Nunn,  advertising  manager  of  Standard  Oil  Co. 
(Indiana),  said  last  month:  "One  of  the  major  discernible  effects 
of  television  has  been  to  make  radio  a  stronger  local  advertising 
influence  than  it  had  been  before." 

Mr.  Nunn,  speaking  to  the  NAB  fall  conference  in  Milwaukee 
[Trade  Associations,  Oct.  20],  pointed  out  that  his  company 
relies  heavily  on  both  tv  and  radio,  in  fact  puts  70%  of  its  budget 
in  the  broadcast  media. 

The  Standard  of  Indiana  allocation  of  advertising  is  part  of  the 
inexorable  trend  toward  the  general  use  of  two  vastly  different 
but  complementary  media. 

A  Status  Mostly  Quo 

BY  tomorrow  night  (Nov.  4)  the  elections  will  be  history. 
Unless  the  pollsters  have  gone  completely  beserk,  there  will 
be  few,  if  any,  new  faces  in  important  places  where  regulation  of 
broadcasting  is  concerned. 

The  Democrats  will  control  the  House  and  Senate  as  they  have 
for  the  past  two  years,  perhaps  with  even  stronger  majorities. 
Thus  the  divided  authority  of  a  Republican  administration  and  a 
Democratic  Congress  will  continue,  but  probably  with  more 
friction.  Both  parties  will  be  looking  two  years  ahead  to  the  Pres- 
idential elections. 

What  broadcasting  can  expect  from  the  86th  Congress  is  more 

Page  120    •    November  3,  1958 


Drawn  for  BROADCASTING  by   Sid  Hix 


"Our  editorial  today:  Lax  enforcement  of  the  stray-dog  ordinance." 


of  the  same  buffeting  it  received  from  the  85th.  Broadcasting, 
especially  television,  commands  public  attention.  When  politicians 
talk  about  broadcasting — especially  if  they  talk  critically — they 
command  public  attention  too. 

Congress,  through  the  House  Legislative  Oversight  Committee 
havoc  of  last  year,  has  made  a  shambles  of  the  FCC.  Even  when 
the  Commission  was  about  to  recover  by  itself  reopening  cases  in 
which  allegations  of  ex  parte  contacts  had  been  made,  the  Supreme 
Court  has  delivered  several  haymakers,  promptly  headlined  by 
the  press  as  "misconduct"  charges,  which  they  were  not.  These 
incidents  have  made  the  FCC's  lot  perhaps  the  toughest  among 
all  administrative  agencies. 

Rep.  Oren  Harris  (D-Ark.),  chairman  of  the  House  Commerce 
Committee  and  its  free-wheeling  Oversight  Subcommittee,  will  be 
back.  He  faces  only  token  opposition.  It  isn't  likely  that  the  sub- 
committee will  get  additional  funds  next  Congress.  But  Mr.  Harris 
already  has  scheduled  post-election  hearings  under  the  authority 
of  the  current  Congress.  And  his  full  committee,  if  so  disposed, 
can  carry  on  where  the  subcommittee  left  off  with  its  own  funds. 

Sen.  Warren  G.  Magnuson  (D-Wash.)  will  be  back  as  chairman 
of  the  Senate  Commerce  Committee,  since  he  was  not  up  for 
election.  Most  of  the  other  committee  chairmanships  which  touch 
the .  fringes  of  broadcasting  will  continue  unchanged. 

The  next  two  years  leading  up  to  the  1960  elections  are  destined 
to  be  rough  for  broadcasting  and  broadcasters.  NAB  President 
Harold  E.  Fellows  emphasized  this  during  the  fall  conferences. 

There  is  only  one  defense.  That  is  the  strongest  possible  offense 
against  Congressional  or  regulatory  intrusion  upon  the  business 
of  broadcasting.  That  is  what  Congress  originally  intended  when 
the  first  Radio  Act  was  written  in  1927.  The  courts,  the  Com- 
missions and  power-hungry  politicians  have  distorted  this  intent. 

Illinois'  Editorializing  Idea 

AT  last  a  broadcasting  group  has  come  forward  with  'a  construc- 
.  tive  plan  to  help  push  away  the  barriers  to  station  editorial- 
izing. Illinois  Broadcasters  Assn.  took  a  forward  step  at  its  recent 
meeting  when  it  proposed  formation  of  an  industry  group  to 
acquaint  the  FCC,  Congress  and  other  official  agencies  with  the 
illogical  rules  and  dicta  that  govern  broadcast  editorials. 

As  this  publication  has  repeatedly  pointed  out,  a  powerful 
public  service  technique  is  used  only  sparingly  because  the  FCC 
has  muddled  the  situation  with  conflicting  policies  that  leave 
management  caught  between  a  desire  to  serve  and  a  fear  of  regu- 
latory rebuke  or  even  loss  of  license. 

The  Illinois  group  put  its  finger  on  a  key  problem  by  urging 
elimination  of  the  requirement  that  an  editorializing  broadcaster 
affirmatively  seek  out  responsible  persons  to  present  the  other  side. 
Other  state  associations  should  take  up  the  Illinois  idea.  It  should 
be  the  top  item  at  the  meeting  of  NAB's  Editorializing  Com- 
mittee, tentatively  set  for  Dec.  9. 

Broadcasting 


The  Man  in  the  KPRC-TV  Shirt 


A  DVERTISING  MEN  are  beginning 
■**-to  realize  chat  it  is  ridiculous  to 
spend  time,  talent,  and  money  on  hand- 
tailored  advertising  campaigns  and  then 
spoil  the  effect  by  placing  this  custom 
advertising  on  ordinary  television  sta- 
tions. Hence  the  growing  popularity  of 
KPRC-TV  in  Houston,  Texas,  which  is 
in  a  class  by  itself. 

KPRC-TV  advertising  wears  infinitely 
longer — a   matter  of  many  months.  It 


makes  your  products  and  service  more 
attractive  and  more  distinguished  because 
of  the  subtle  methods  of  presentation. 
The  whole  manner  is  more  generous,  and 
therefore,  more  comfortable.  Short  pauses 
are  just  a  little  longer  and  stay  in  your 
mind.  Even  the  station-identifications 
have  an  ante-bellum  elegance  about  them. 

Above  all,  KPRC-TV  makes  up  its 
daily  telecasts  from  remarkable  sponsors, 
collected  from  the  four  corners  of  the 


nation.  You  will  get  a  great  deal  of  satis- 
faction out  of  being  in  the  company  of 
other  advertisers  of  such  impeccable  taste. 

KPRC-TV  is  run  by  a  small  company 
of  dedicated  television  men  in  the 
City  of  Houston,  Texas.  They  have  been 
at  it,  man  and  boy,  since  1949.  You'll 
find  all  the  pertinent  data  in  SRDS, 
or  write  to  Jack  McGrew,  Station  Man- 
ager, or  Edward  Petry  &  Co.,  National 
Representatives. 


with  top  CBS-ABC-NTA  network  programs  in  America's  37th  TV  market 


CBS 

unsmoke 
Have  Gun  Will  Travel 

Playhouse  90 
Jack  Benny 
Ed  Sullivan 
Alfred  Hitchcock 
G.E.  Theatre 
Phil  Silvers 
Person  to  Person 
Perry  Mason 


Jackie  Oleason 
Name  that  Tuna 
December  Bride 
The  Millionaire 
I've  Got  A  Secret 
Danny  Thomas 
Red  Skelton 
To  Tell  the  Truth 
Douglas  Edwards 
What's  My  Line 
$64,000  Question 


Lassie 

Bachelor  Fatt 
20th  Century 
Hit  Parade 
Trackdown 
Zane  Grey 
Lux  Plavhous 


Mightv  Mouse 
Garry  Moore 
Captain  Kangaroo 
For  Love  or  Money 


Edge  ol 
Secret  J 
CBS  H< 
Pro  Foe 


ABC 

Cheyenne 
Sulfur  foot 
Zorro 

Walt  Disney 
Ijiwr.  .>  .  Wi 
Rin  Tin  Tin 
American  Bnndstai 
Mickey  Mouse  Clu 
Wed  Night  Fighta 
Voice  of  Firestone 


-Ik 


I'.ii  Boone 

nan 
Patti  Page 
All  Star  Golf 

NTA 

This  Is  Alice 
Man  Without  a  G 
How  to  Marry  A 

Millionaire 
TV  Hour  of  Stars 


as  for  coverage,  NCS  #3  confirms  Channel  9  domination  in  the  rich  Upper  Ohio  Valley. 


A  Member  of  the  Friendly  Group  Stations: 
KODE-TV,  WBOY-TV,  WSTV-TV 

52  Vanderbllt  Ave..  N.Y.  •    211  Smithfleld  St..  Pittsburgh 

Represented  by  Avery-Knodel,  Inc. 


$  0  0 


WSTV-TV 


NOVEMBER  10,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE     BUSINESSWEEKLY     OF      TELEVISION     AND  RADIO 


Hot  Springs  to  get  hotter  as  tv  fires  facts  at  detractors 
Happy  tidings  for  media:  top  buyers  to  spend  more  in  '59 

Pittsburgh  discount  firm  hails  radio-tv  for  sales  miracle 
Election  post  mortem:  it  wound  up  as  a  Sec.  315  rat  race 


OUR  BEST  LINK  WITH 


HE  MARYLAND  MARKET 

The  only  radio  and  vhf  television  combination  in  Maryland 


WBAL- RADIO 


Baltimore,  Maryland 
50,000  Watts 
N.  B.  C.  Affiliate 
|    Nationally  represented  by 
/  Henry  I.  Christal  Company 


WBAL -TV 

Channel  11 
Baltimore,  Maryland 
N.  B.  C.  Affiliate 
Nationally  represented  by 
Edward  Petry  &  Company 


Now  what  manner  of  man 
is  this,  ye  say  ? 
'Tis  our  lovable  Irish  Tom, 
it  is!. . . 


When  one  of  the  big  network  stars  complains 
about  how  tough  it  is  to  turn  out  a  weekly 
television  show,  we  can't  help  but  smile  a  little 
and  think  about  Tom  Duggan. 

For  3  years  now,  Duggan  has  talked  and  kidded 
and  charmed  his  way  through  105  minutes 
every  weekday  night,  and  75  more  on  Saturday. 
All  live.  Sundays  we  let  him  off. 

He  can't  sing,  can't  dance,  isn't  much  of  a  comic; 
but  he's  the  kind  of  guy  that's  easy  to  take  late 
at  night,  and  his  show  is  fun  to  watch.  Once  in 
awhile  he  even  blows  off  a  little  steam  when  he 
thinks  somebody's  getting  stepped  on. 

Maybe  it's  the  way  he  handles  guests.  Maybe  it's 
his  handsome  puss,  or  that  Kilarney  gift  of  gab. 
Or  maybe  it's  the  crazy  commercials.  All  we  know 
is  that  this  warm,  screwball  Irishman  attracts 
more  people  and  more  sponsors  and  sells  more 
products  than  anyone  ever  imagined. 


W  JIM  TV 

Strategically   located   to   exclusively  serve 
LANSING  .  .FLINT..  .JACKSON 


multi-city  buying  is 
in  fashion,  too 

Empire  is  the  latest  vogue.  Buying 
WGAL-TV's  low-cost,  multi-city  coverage 
is  an  established  custom.  This  pioneer 
station  is  first  with  viewers  in  Lancaster, 
Harrisburg,  York,  and  numerous  other 
cities  including :  Reading,  Gettysburg. 
Hanover,  Lebanon,  Chambersburg, 
Lewistown,  Carlisle,  Shamokin. 


STEINMAN  STATION 
Clair  McCol lough,  Pres. 


316,000  WATTS 


CHANNEL  8  •  Lancaster,  Pa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  Inc.  •  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 

America's  10th  TV  Market  •  942,661  TV  households  •  $3%  billion  annual  retail  sales  •  $6%  billion  annual  income 

Lancaster  .  Harrisburg  .  York  .  Reading  .  Gettysburg  •  Hanover  .  Lebanon  .  Chambersburg  •  Waynesboro  •  Lewistown  .  Sunbury 
Carlisle  •  Pottsville  •  Shamokin  •  Lewisburg  .  Hazleton  .  Wit.  Carmel  .  Bloomsburg  •  Hagerstown  .  Frederick  .  Westminster 


Published  every  Monday,  53rd  issue  (Yearbook  Number)   published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


closed  circuit: 


SALE  OF  WEEK  •  Sale  of  WKTV  (TV)- 
WKAL  Utica-Rome,  N.  Y.  to  group 
headed  by  Paul  F.  Harron,  former  owner 
of  ch.  12  WPFH-TV  (now  dark  WVUE), 
and  Gordon  Gray,  veteran  East  Coast 
broadcaster,  for  approximately  $2.9  mil- 
lion net,  has  been  agreed  upon,  with  trans- 
fer papers  likely  to  be  filed  this  week. 
Station,  now  assigned  to  ch.  13  but 
cleared  for  move  to  ch.  2,  is  owned  by 
Myron  J.  Kallett  (56%);  Penn-State 
Realty  Co.  (25%)  and  others.  Mr.  Kallet 
controls  Kallet  Theatres  Inc.  WKTV  is 
NBC  primary  and  holds  secondary  affil- 
iations with  ABC  and  CBS.  WKAL,  250 
watter  on  1450,  is  MBS  affiliated. 
• 

Mr.  Harron  last  year  sold  his  ch.  12 
WPFH-TV  Wilmington-Philadelphia  and 
WIBG-AM-FM  Philadelphia  to  Storer 
Broadcasting  Co.  for  $5.6  million  (Storer 
Broadcasting  last  October  closed  down  tv 
but  continues  WIBG  operation).  Mr.  Gray, 
now  identified  with  Tom  O'Neil-RKO 
Teleradio  Pictures  Inc.  and  formerly  vice 
president-general  manager  of  WOR-AM- 
TV  New  York,  will  become  executive 
operating  head  of  stations  upon  FCC  ap- 
proval of  transfer.  In  addition  to  Messrs. 
Harron  and  Gray,  there  are  two  minority 
stockholders  from  New  York  as  well  as 
several  from  Pennsylvania. 

• 

POTTER  AND  FCC  •  Sen.  Charles  E. 
Potter,  of  Michigan,  who  lost  out  in  last 
Tuesday's  elections,  is  expected  to  wind 
up  with  top  federal  appointment  in  Wash- 
ington. Although  recognized  as  one  of  best 
informed  men  in  Senate  on  communica- 
tions (he  headed  Communications  Subcom- 
mittee during  GOP  control),  Mr.  Potter 
also  has  been  active  in  veterans  and  socio- 
economic affairs.  While  FCC  is  not  ruled 
out,  there  are  no  vacancies  on  that  agency, 
and  reports  have  him  slated  for  top  job 
either  in  Dept.  of  Health,  Education  and 
Welfare  or  Veterans  Administration.  Prior 
to  war,  he  was  in  social  work. 
• 

//  GOP  vacancy  did  exist  on  FCC,  it's 
generally  believed  that  Sen.  Potter  could 
have  it  for  asking.  He  considered  FCC 
while  in  Senate  but  was  urged  by  GOP 
leadership  to  run  this  year,  even  though 
outlook  was  bleak.  Actually,  there  will  be 
no  opportunity  for  FCC  until  June  30, 
1959,  when  current  term  of  veteran  Comr. 
Rosel  H.  Hyde,  Idaho  Republican,  expires. 
Acting  Chairman  Hyde's  unblemished 
record  and  distinguished  service  are  ex- 
pected to  win  his  reappointment  for 
another  seven-year  term.  Moreover,  it  is 
felt  Sen.  Potter  would  be  reluctant  to 
stand  in  Mr.  Hyde's  way,  and  would  ac- 
tively support  his  reappointment. 

• 

LIQUOR  INQUIRY  •  BBDO,  New  York, 
has  quietly  been  asking  radio  station  rep- 


resentatives for  lists  of  stations  accepting 
liquor  commercials,  so  far  has  found  but 
few.  BBDO  represents  several  Schenley 
brands,  but  told  reps  it  had  no  liquor 
campaign  in  mind  for  radio,  was  simply 
seeking  information  in  case  clients  asked 
for  it. 

• 

How  widespread  is  triple-spotting  in 
television?  BBDO,  which  stamped  con- 
tracts last  summer  with  payment-refusal 
clause  reserving  right  not  to  pay  for  an- 
nouncement triple-spotted  in  prime  time 
(between  network  shows),  also  took  sample 
based  on  study  by  Broadcast  Advertising 
Reports — sample  of  15  out  of  25  reported 
markets — and  found  incidence  of  triple- 
spotting  at  only  5%;  "over-commercial- 
ization" was  restricted  to  only  "two  or 
three  markets." 

• 

COPY  CHECK  •  Rhubarb  which  broke 
out  couple  weeks  ago  over  ways  networks 
were  using  ratings  figures  in  program  pro- 
motion ads  [Networks,  Oct.  27] — ac- 
tually all  three  networks  had  used  different 
parts  of  same  service  (Trendex) — is  only 
one  side  of  coin.  They  won't  comment  of- 
ficially, but  it's  understood  Nielsen  of- 
ficials, for  example,  currently  are  spend- 
ing 30  to  40  executive  hours  per  month 
checking  network  ads  in  advance  of  pub- 
lication. 

• 

American  Research  Bureau  has  signed 
CBS-TV  and  NBC-TV  and  "most  major 
agencies"  as  clients  for  its  new  multi-city 
Arbitron  instant  ratings  system.  Multi-city 
Arbitron,  in  seven  markets,  has  been  in 
commercial  operation  since  Oct.  11,  but 
no  announcement  of  that  status  has  been 
made  (see  Arbitron  ratings  of  tv  election 
coverage  page  62  and  Arbitron  daily  lead- 
ers page  9). 

• 

AGENCY  MERGER  TALK  •  Explora- 
tory talks  that  could  lead  to  merger  were 
reportedly  begun  last  week  in  New  York 
between  Ernest  A.  Jones,  president  of 
MacManus,  John  &  Adams  Inc.,  and 
Fletcher  D.  Richards,  president-board 
chairman  of  agency  bearing  his  name. 
While  Mr.  Jones — en  route  to  West  Coast 
— could  not  be  reached  Friday,  MJ&A 
spokesman  confirmed  talks  were  held. 
Fletcher  D.  Richards  officials  also  con- 
firmed talks  but  added  that  MJ&A  was  one 
of  several  agencies  Richards  is  "listening 
to  .  .  .  but  not  necessarily  initiating  talks 
with."  Richards,  according  to  these  of- 
ficials, seeks  growth  through  merger,  so 
far  this  year  has  signed  with  two  West 
Coast  and  Canadian  agencies  —  Harris- 
Harlan-Wood  and  Tandy  Adv.  Ltd. 
• 

Chances  are  dimming  for  Senatorial 
expose    of   secondary    boycott  pressures 


used  by  unions  against  broadcasters, 
judging  by  tentative  agenda  of  McClellan 
labor  investigating  subcommittee  which  re^ 
sumes  hearings  Nov.  13.  Probe  of  1BEW 
methods  used  against  WKRG-AM-TV 
Mobile,  Ala.,  had  been  considered  by 
subcommittee,  but  present  signs  indicate 
probers  prefer  to  focus  on  highly  vulner- 
able teamster  and  bakery  union  activities 
in  light  of  sensational  revelations  earlier 
this  year.  WKRG  technicians  voted  out 
IBEW  over  year  ago  and  IBEW  has  di- 
rected vigorous  drive  against  station's 
advertisers. 

• 

POLITICAL  BROADCASTERS  •  Add  to 

list  of  broadcasters  holding  high  public  of- 
fice: John  Morgan  Davis,  elected  Demo- 
cratic lieutenant  governor  of  Pennsylvania 
last  Tuesday's  Democratic  landslide.  Mr. 
Davis  is  owner  of  WALL  Middletown, 
N.  Y.,  and  only  last  week  received  FCC 
approval  of  transfer  of  WSPB  Sarasota, 
Fla.  (see  page  84).  An  attorney,  Mr.  Davis 
was  formerly  general  counsel  for  NAB 
(Aug.  1944-Dec.  1945).  He  resigned  mid- 
summer as  judge  of  Court  of  Common 
Pleas  of  Philadelphia  County  to  campaign 
[Closed  Circuit,  July  28]. 

• 

FCC  Chairman  John  C.  Doerfer,  who 
has  been  in  Europe  since  mid-September  as 
chairman  of  American  delegation  to  In- 
ternational Telecommunications  Confer- 
ence in  Geneva,  advised  his  office  Friday 
that  he  plans  to  return  to  U.  S.  between 
Nov.  20  and  25.  He  is  accompanied  by 
Mrs.  Doerfer  and  several  members  of 
FCC  staff. 

• 

PUSH  FOR  POWER  •  FCC  will  be  asked 
today  (Nov.  10)  by  WPIK  Alexandria, 
Va.,  to  act  on  number  of  applications  for 
power  boosts  to  5  kw  filed  by  U.  S.  day- 
time am  outlets  on  Mexican  Class  I-A 
clear  channels.  FCC  heretofore  has  re- 
stricted these  stations  to  1  kw  under 
"gentlemen's  agreement"  with  Mexico. 
Two  countries  reached  agreement  in  Jan- 
uary 1957  to  raise  power  limits  to  5  kw, 
but  pact  has  not  yet  been  ratified  by  U.  S. 
Senate,  though  hearings  were  held  in  85th 
Congress  by  Senate  Foreign  Relations  sub- 
committee. Of  some  150  such  stations, 
18  have  filed  for  5  kw. 

It  appears  unlikely  now  that  sale  of 
WCKR  Miami  by  Biscayne  Tv  Corp.  (Niles 
Trammell  and  principals  in  Knight  and 
Cox  newspaper-broadcasting  organiza- 
tions) to  Sun  Ray  Drug  Co.  (WPEN  Phila- 
delphia) for  $800,000,  will  receive  FCC 
approval  before  contract  cut-off  date  of 
Nov.  21  (story  page  64).  Whether  con- 
tract will  be  extended  beyond  cut-off  date 
presumably  will  be  determined  when  dead- 
line is  reached. 


Broadcasting 


November  10,  1958 


Page  5 


THE 


I 


i$p§  Starer  Television- 

WJW-TV  WJBK-TV  WAGA-TV  WSPD-TV 

Cleveland  Detroit  Atlanta  Toledo 

Represented  nationally  by  the  KATZ  AGENCY,  INC. 


Now  the  PARAMOUNT 
Package,  too-  along 
with  Warner  Bros. 
20th  Century  Fox 
United  Artists 


the  largest  number  of  the  best 
films  in  Cleveland  . . .  1:00, 
5:30, 11:20  PM  Week  Days; 

5:30,11:20  PM  Sundays; 

11:20  PM  Saturdays 


MOVIES 


"Famous  on  the  Local  Scene" 

WJW-TV 

cbs  •  Cleveland  Channel  8 


THE  WEEK  IN  BRIEF 


Tv  Gets  Guns  Ready — Preview  of  Miles  Wallach  report, 
indicating  sponsors  don't  get  all  they  think  they  do,  brings 
cross-fire  from  broadcasters  as  Mr.  Wallach  prepares  to  pre- 
sent details  to  Assn.  of  National  Advertisers.  Blair-Tv  releases 
details  of  test  runs  to  back  up  contention  that  it's  impact  and 
sales  effectiveness  that  count.  Page  33. 

Ad  Budgets  to  Grow — "Substantial  increase"  foreseen  for 
1959,  ANA  reports  after  extensive  survey  of  members.  Details 
released  as  ANA's  annual  fall  meeting  opens  with  capacity 
attendance.  Page  35. 

Miracle  in  Pittsburgh  Retailing — Discount  department 
stores  group,  using  unconventional  merchandising  techniques 
plus  skilled  broadcast  promotion,  makes  phenomenal  gains  in 
nation's  eighth  largest  market.  Page  36. 

Mogul  to  Moguls? — Plural  is  added  to  Emil  Mogul  agency 
as  it  plans  merger  Jan.  1  with  Lewin,  Williams  &  Saylor  Inc. 
Effect  of  merger:  larger,  $18  million  agency  shooting  for 
$20  million-plus  in  1959  with  emphasis  continuing  on  tv- 
radio.  Page  38. 

Tv's  High  Mortality  Rate — Benton  &  Bowles'  Thomas  Mc- 
Dermott  chides  agency  people  for  not  keeping  shows  strong, 
points  to  longevity  of  B&B's  shows  and  predicts  about  half 
of  current  nighttime  shows  will  go  down  drain.  Page  41. 

Hollywood's  Stake — Of  $50  million  spent  last  year  for  tv 
commercial  production,  about  60%  was  concentrated  on  the 
West  Coast,  John  Cole  of  Sullivan,  Stauffer,  Colwell  &  Bayles, 
tells  Hollywood  Ad  Club.  Other  panelists  at  meeting  testify 
to  Hollywood  influence  on  tv  commercials.  Page  44. 

Adult  Audience  Study — An  RAB-commissioned  survey  by 
The  Pulse  shows  that  radio  reaches  more  adults  during  two- 
thirds  of  the  broadcast  day  than  television.  Page  46. 

Stumped — $2.1  million  and  29  Cadillacs  later,  $64,000 
Question  is  dismissed  by  Revlon  and  Lorillard  as  they  decide 
to  scrap  first  of  big-money  tv  quizzes;  end  of  epoch  marked  by 
show's  passing.  Page  50. 

ANPA's  Still  Swinging — Latest  barbs  in  newspaper  bureau's 
anti-tv  campaign  addressed  to  American  Marketing  Assn. 
meeting  in  New  York.  Page  50. 

General  Foods  Agency  Lineup — Ogilvy,  Benson  &  Mather 
scoops  up  choice  Maxwell  House  vacuum  packed  ground 
coffee  account.  Agency  joins  Benton  &  Bowles,  Young  & 
Rubicam,  and  Foote,  Cone  &  Belding  in  servicing  GF  prod- 
ucts. Page  52. 

Court  Suit  Scratched — Weiss  &  Geller's  $115,000  breach 
of  contract  suit  and  Bon  Ami's  $186,000  countersuit  are 
about  to  be  dropped  as  agency  and  ex-client  reach  agreement. 
Bon  Ami  continues  to  use  up  barter  commitments  while  add- 
ing cash  buys.  Page  52. 

SSC&B's  Tv  Developments — Agency  will  install  new  $100,- 
000  television  studio  including  VTR,  previews  new  "pre- 
testing" commercial  technique.  Page  56. 

Sec.  315  Headaches  Hit  New  High — Inquiries  from  station 
managers  and  complaints  from  politicians  kept  the  wires  hot 
and  FCC  lawyers  hopping  in  the  last  few  weeks  of  the  election 
campaign.  Although  the  Commission  received  a  record  num- 
ber of  Sec.  315  cases,  past  FCC  interpretations  were  relied 
upon  to  resolve  all  but  a  few.  Page  58. 


A  Word  From  the  Wise — House  Legislative  Oversight  Sub- 
committee sets  a  panel  of  legal  experts  on  administrative  law 
to  discuss  functions  of  federal  agencies  before  congressmen 
Nov.  18-19,  with  all  points  of  view  to  be  presented.  Mean- 
while, hearings  on  the  Pittsburgh  ch.  4  case  resume  this  week. 
Page  62. 

Transatlantic  Production — Sol  Lesser  Productions  of  Holly- 
wood closes  deal  with  J.  Arthur  Rank  Organization  of  London 
through  its  U.  S.  representative,  Sydney  Box  Tv,  for  $5  mil- 
lion tv  production  program.  Agreement  calls  for  at  least  four 
series,  using  both  Hollywood  and  London  locations  and  stars 
on  both  sides  of  ocean.  Page  66. 

BPA  Set  for  St.  Louis — Agenda  for  convention-seminar 
finalized.  Nominating  committee  to  offer  officer  slate  for  1959 
headed  by  WGN's  Wilson.  Page  70. 

Fast  Hop  for  the  Networks — CBS-TV  comes  out  on  top  in 
transatlantic  race  to  be  first  with  coverage  of  Pope's  corona- 
tion and  introduces  a  new  technique  into  Europe-U.  S.  pro- 
gram exchange  with  videotape.  Page  76. 

Television's  Seven  Days — Stations  and  networks,  under 
auspices  of  NAB  and  Television  Bureau  of  Advertising,  com- 
plete plans  for  celebration  of  National  Television  Week,  Nov. 
16-22.  Page  78. 

AFTRA's  Strike  Threat — National  board  of  union  asks  for 
strike  power  from  its  key  locals  after  negotiations  with  radio- 
tv  networks  for  new  contract  snag  on  issue  of  payment  for 
videotape  commercials  and  programs.  Page  85. 

Laurels  to  Adman  and  Tv — Ernest  Hodges  of  Guild,  Bas- 
com  &  Bonfigli  named  "Young  Advertising  Man  of  the  Year" 
by  Assn.  of  Advertising  Men  &  Women.  Ralston  Purina's 
all-tv  sales  success  won  him  honor.  Page  89. 


Jealous  Mistress — Blackstone's  definition 
of  the  law  is  holding  up  well  on  Madison 
Avenue  according  to  testimony  by  legal 
chief  of  one  of  the  largest  agencies,  David 
Miller,  vice  president  and  general  counsel 
of  Young  &  Rubicam.  Television  has  added 
considerably  to  his  job,  he  writes  in  Mon- 
day Memo,  with  the  new  set  of  complexities 
it  has  brought  to  advertising  law.  Page  107. 


MR.  MIUER 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  .  .  33 

AT  DEADLINE     9 

AWARDS    89 

BUSINESS  BRIEFLY    56 

CHANGING  HANDS   84 

CLOSED  CIRCUIT    5 

COLORCASTING    56 

EDITORIALS   108 

EDUATION    77 

FILM    66 

FOR  THE  RECORD    97 

GOVERNMENT    58 

IN  REVIEW    15 

INTERNATIONAL    88 

LEAD  STORY    33 

MANUFACTURING    74 

MILESTONES    93 


MONDAY  MEMO  107 

NETWORKS    76 

OPEN  MIKE    22 

OUR  RESPECTS    26 

PEOPLE    90 

PERSONNEL  RELATIONS   85 

PROGRAM  SERVICES    68 

PROGRAMS  &  PROMOTIONS..  94 

STATIONS    78 

TRADE  ASSNS  70 

UPCOMING    72 


yit»  , 


•Sir 


Broadcasting 


November  10,  1958   •    Page  7 


San  Francisco's  most 
distinguished  address... 


where  yesterday's  traditions 
blend  with  today's  radio. 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 


Sold  Nationally  by  ADAM  YOUNG  INC. 


Page  8    •    November  10,  1958 


Broadcasting 


at  deadline 


TWENTY-ONE'  PRODUCER  INDICTED 


First  criminal  action  in  tv  quiz  program 
investigation  came  Friday  (Nov.  7)  with 
indictment  of  Albert  Freedman,  36,  pro- 
ducer of  Twenty-One,  who  was  charged  in 
New  York  on  two  counts  of  perjury.  Twen- 
ty-One, which  figured  prominently  in  ex- 
contestants'  allegations  of  rigging,  went  off 
NBC-TV  Oct.  16.  Its  sponsor  was  Pharma- 
ceuticals, via  Parkson  agency. 

New  York  District  Attorney  reported  Mr. 
Freedman's  alleged  perjuries  were  commit- 
ted Oct.  2  when  testifying  under  oath  be- 
fore special  grand  jury.  Mr.  Freedman  then 
denied  he  had  revealed  to  any  contestant 
either  questions  [count  one  of  the  indict- 
ment] or  answers  [count  two]  that  later 
were  repeated  on  show. 

Action  against  Mr.  Freedman  was  taken 
as  quiz  program  structure  had  about  col- 
lapsed. Score:   Dotto  killed  on  NBC-TV 


and  CBS-TV  by  Colgate-Palmolive  over  Aug. 
16  weekend;  The  $64,000  Challenge  bumped 
from  NBC-TV  by  P.  Lorillard  Co.  in  mid- 
September;  Twenty-One  dropped  by  Phar- 
maceuticals on  NBC-TV  Oct.  16;  The 
$64,000  Question  dropped  by  Revlon  and 
Lorillard  last  week  (see  story,  page  50). 
Grand  jury  probe  started  in  late  September. 

Friday  afternoon  Mr.  Freedman  was  ar- 
raigned and  released  in  custody  of  his  at- 
torney with  understanding  he  would  post 
$1,500  bail  next  day. 

After  Mr.  Freedman's  arrest,  NBC  issued 
statement  saying  he  had  been  employe  of 
Barry  &  Enright,  which  owned  Twenty-One, 
and  NBC  replaced  him  with  another  pro- 
ducer when  network  took  over  production 
of  show  early  last  month. 

Barry  &  Enright  issued  statement  affirm- 
ing faith  in  Mr.  Freedman's  integrity. 


Bob  Sarnoff  Commits  NBC  Radio 

To  Continue  on  Present  Course 

Robert  W.  Sarnoff,  NBC  board  chairman, 
said  Friday  NBC  Radio  intends  to  continue 
"present  methods  of  operation,"  plans  to 
keep  on  "building"  and  feels  it  now  has 
"even  greater  opportunities  to  do  so."  State- 
ment was  in  telegram  to  George  W.  Harvey, 
WFLA  Tampa,  Fla.,  chairman  of  NBC  Ra- 
dio Affiliates  Executive  Committee,  who  had 
asked  special  meeting  and  "an  expression 
of  faith  in  network  radio  from  NBC"  as 
result  of  CBS  Radio's  new  "program  con- 
solidation plan  [early  story,  page  76;  also 
Lead  Story,  Nov.  3],  Mr.  Harvey  called 
CBS  move  one  of  "further  depreciating  net- 
work radio  in  contrast  to  the  revitalizing  job 
NBC  has  done." 

Mr.  Harvey  had  said  NBC  affiliates  con- 
vention two  week  ago  engendered  con- 
fidence that  "network  is  on  firm  ground  and 
improving,"  but  that  "we  do  not  want  our 
position  to  be  compromised"  and  therefore 
asked  for  meeting  with  network  officials 
Nov.  21  or  22  in  New  Orleans.  Mr.  Sarnoff 
replied  that,  aside  from  reassurances  con- 
tained in  his  reply  telegram,  NBC  could  add 
nothing  to  what  was  said  at  October  meeting 
and  accordingly  felt  another  meeting  was 
not  necessary  at  this  time. 

Pepperidge  Farm  Moves  to  Tv 

After  phenomenal  results  using  spot  ra- 
dio, "Maggie"  Rudkin's  Pepperidge  Farm 
bread  and  other  baked  goods  will  go  to  tv. 
Upcoming  later  this  month:  First  of  series 
of  tv  films  featuring  now-familiar  Titus 
Moody  character  developed  by  late  Fred 
Allen  and  played  by  Parker  Fenneley.  Ini- 
tial campaign  in  selected  major  markets 


will  last  about  10  weeks  and  is  placed  via 
Ogilvy,  Benson  &  Mather,  N.  Y. 

Welch  Starts  New  Spot  Cycle 

Welch  Grape  Juice  Co.,  Westfield,  N.  Y., 
will  start  Dec.  1  new  39-week  cycle  of  tv 
minutes  and  20-second  spots  in  its  top  25 
markets  for  juices  and  spreads.  Buy  en- 
compasses six  or  seven  spots  weekly  in  day- 
time and  late  nighttime.  Welch  also  start- 
ing 26-week  radio  spot  drive  today  (Nov. 
10)  for  tomato  juice  in  New  England  mar- 
kets and  Philadelphia.  Agency:  Richard  K. 
Manoff,  N.  Y. 

KOMO  Switching  to  ABC 

Radio  half  of  KOMO-AM-TV  Seattle 
will  switch  to  ABC  June  14,  1959.  KOMO- 
TV  announced  in  October  it  will  go  ABC- 
TV  Dec.  10,  1959  [Networks,  Oct.  27]. 
Both  moves  follow  shift  of  NBC  radio  and 
tv  affiliations  from  KOMO  stations  to  KING- 
AM-TV  Seattle  [Networks,  Oct.  20]. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  33. 


WINCHELL  SPONSORS  •  Bon  Ami  Co., 
N.Y.,  and  Symphonic  Electronics  Corp. 
(high-fidelity  equipment),  N.Y.,  have  signed 
as  co-sponsors  of  new  Walter  Winchell  news- 
cast and  commentary  program  on  Mutual 
(Sun.  6-6:15  p.m.),  starting  Sunday  (Nov. 
16).  Agency:  Cole,  Fischer,  Rogow  for  Bon 
Ami;  Symphonic  Electronics  placed  direct. 

AGENCY  DROPPED  •  Guild,  Bascom  & 
Bonfigli,  San  Francisco,  confirmed  Friday 
(Nov.  7)  that  Breast-o'  Chicken  Tuna  Co., 
San  Diego,  is  dropping  agency.  GB&B 
spokesman  said  cut-off  date  not  definite  but 
believed  to  be  Dec.  1.  Robinson,  Jensen, 
Fenwick  &  Haines,  Los  Angeles,  regarded 
as  strong  contender  for  account,  which  bills 
about  $500,000. 

HOLIDAY  PERFUME  •  Chanel  Inc., 
N.  Y.,  for  its  No.  5  perfume,  buying  tv  spots 
in  top  10  markets  for  three  weeks  preced- 
ing Christmas,  seeking  10-  and  20-second 
availabilities  in  prime  time.  Agency:  Nor- 
man, Craig  &  Kummel,  N.  Y. 

SPOTS  FOR  FOOD  •  Maison  Julien  Inc. 
(food  sauces  and  syrups),  N.Y.,  planning 
national  radio-tv  spot  campaign  about  first 
of  year  through  Roy  S.  Durstine  Adv.,  N.Y. 
Firm  is  using  10  spots  weekly  on  WPIX 
(TV)  New  York. 

RICE  APPOINTMENT  •  California  Rice 
Growers  Assn.,  Sacramento,  Calif.,  has  ap- 
pointed Publicidad  Badillo  Inc.,  San  Juan, 
P.R.,  and  N.Y.,  as  agency  for  its  Red  Seal 
rice  in  Spanish-language  markets  in  U.S. 
Company  uses  program  and  spot  radio  ad- 
vertising in  New  York  and  expands  to  Phil- 
adelphia shortly. 


ARBITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Oct.  31 -Nov.  6  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


date  program  and  time 

Fri.,  Oct.  31  Person  to  Person  (10:30  p.m.) 

Sat.,  Nov.  1  Gunsmoke  (10  p.m.) 

Sun.,  Nov.  2  Loretta  Young  (10  p.m.) 

Mon.,  Nov.  3  Desilu  Playhouse  (10  p.m.) 

Tues.,  Nov.  4  Rifleman  (9  p.m.) 

Wed.,  Nov.  5  Wagon  Train  (7:30  p.m.) 

Thurs.,  Nov.  6  Zorro  (8  p.m.) 


NETWORK 

CBS-TV 
CBS-TV 
NBC-TV 
CBS-TV 
ABC-TV 
NBC-TV 
ABC-TV 


rating 
25.6 
33.2 
29.9 
28.0 
29.5 
23.8 
24.5 


Broadcasting 


November  10,  1958    •    Page  9 


PEOPLE 


at  deadline 


Georgia  Judge's  Media  Ban 
Draws  Protests  From  Industry 

Media  protests  from  all  over  nation  were 
directed  Friday  (Nov.  7)  to  Judge  Dur- 
wood  Pye,  of  Superior  Court  in  Atlanta, 
for  ruling  that  bans  radio  pickups,  and  tv- 
newspaper  photographers  from  courthouse, 
its  premises  and  adjoining  streets  during 
trial  of  T.  V.  Williams,  state  official  charged 
with  embezzling  funds.  Ban  covers  partici- 
pants and  spectators  on  way  to  or  from 
Williams  trial. 

J.  Leonard  Reinsch,  managing  director 
of  Cox  radio-tv  stations,  went  on  air  Fri- 
day to  protest  one  of  most  sweeping  anti- 
media  directives  in  recent  history.  Speaking 
on  WSB-AM-TV  Atlanta,  Mr.  Reinsch  said 
onerous  restrictions  were  uncalled  for  and 
public  will  not  receive  adequate  coverage  of 
trial.  He  added  that  WSB-AM-TV  newsmen 
have  been  given  access  to  other  Georgia 
courts,  with  presiding  judges  commending 
broadcast  reporting  as  helpful  in  showing 
operation  of  courts  without  obstructing 
justice. 

Harold  E.  Fellows,  NAB  president,  wired 
Judge  Pye  that  people  are  entitled  to  be 
fully  informed  on  all  public  affairs,  term- 
ing unreasonable  limit  on  media  inconsistent 
with  this  right  of  people. 

Georgia  Assn.  of  Broadcasters  filed  pro- 
test under  name  of  Frank  Gaither,  WSB- 
AM-TV,  its  president.  Georgia  Press  Assn. 
and  Freedom  of  Information  Committee  of 
Sigma  Delta  Chi  also  submitted  protests. 

House  Oversight  Subcommittee 
Adds  McConnaughey  to  List 

House  Legislative  Oversight  Subcommit- 
tee, which  opens  hearings  at  2  p.m.  Wednes- 
day (Nov.  12)  on  Pittsburgh  ch.  4  case, 
will  hear  former  FCC  Chairman  George  C. 
McConnaughey  on  following  Monday  (Nov. 
17),  spokesman  said  Friday,  with  "10  or 
11"  other  witnesses  to  be  heard  before  Mr. 
McConnaughey. 

Representative  of  FCC,  Charles  Ef- 
finger  Smoot,  assistant  general  counsel,  has 
been  added  to  list  of  participants  in  panel 
discussions  on  function  of  federal  agencies, 
scheduled  Nov.  18-19  (see  page  62).  Rob- 
ert W.  Lishman,  subcommittee  chief  coun- 
sel, said  Mr.  Smoot  was  invited  to  prevent 
any  criticism  that  FCC  views  are  not  being 
sought  in  discussion. 

Bakers  Coconut  in  14  Markets 

General  Foods  Corp.  (Bakers  coconut), 
White  Plains,  N.  Y.,  kicks  off  four-week 
spot  tv  drive  in  14  markets  (including  16 
cities)  on  Nov.  17,  then  takes  hiatus  until 
Jan.  26  when  campaign  will  run  for  nine 
more  weeks.  All  announcements  are  in  day- 
time periods,  will  be  on  three  per  week. 
Young  &  Rubicam,  N.  Y.,  is  agency. 


FCC's  Multiplexing  Order 
Invalid,  Appeals  Court  Rules 

FCC's  1955  rulemaking  requiring  fm  sta- 
tions to  cease  simplexing  functional  music 
and  switch  to  multiplex  was  held  invalid 
Friday  by  U.  S.  Court  of  Appeals  for  Dis- 
trict of  Columbia  in  2-1  decision  which  re- 
manded to  Commission  its  order  denying 
WFMF  Chicago's  petition  to  continue  sim- 
plexing. 

Court  said  its  jurisdiction  to  examine 
validity  of  1955  rule  is  "always  a  threshold 
consideration,"  even  though  parties  didn't 
put  jurisdiction  into  question. 

Majority — Judges  Henry  W.  Edgerton 
and  David  L.  Bazelon — said  FCC's  nosition 
that  functional  music  operations  are  non- 
broadcasting  in  nature  is  not  supported  by 
Communications  Act.  ".  .  .  Program  spe- 
cialization and/ or  control  is  not  necessarily 
determinative"  of  whether  programs  are  in- 
tended to  be  received  by  public,  court  said. 
"Broadcasting  remains  broadcasting  even 
though  a  segment  of  those  capable  of  re- 
ceiving the  broadcast  signal  are  equipped 
to  delete  a  portion  of  the  signal."  It  added 
that  functional  programming  "can  be,  and 
is,  of  interest  to  the  general  radio  audience," 
and  cited  WFMF  programs'  "high  degree  of 
popularity." 

Dissenting  Judge  John  A.  Danaher  said 
FCC  "is  commanded  by  the  [Communica- 
tions] Act  to  accomplish  the  objective  it 
sought  here  to  achieve.  The  Commmission 
simply  decided  that  the  specialized  simplex 
service  was  not  to  be  permitted  to  pre-empt 
the  valuable  spectrum  space  allocated  to  fm 
frequencies  intended  to  be  devoted  to  broad- 
casting." 

Several  other  fm  outlets  have  appealed 
FCC  denials  to  continue  simplexing  and 
others  have  sought  and  received  injunctions 
of  FCC  orders  pending  outcome  of  WFMF 
case. 

AT&T,  Bell  Companies  Agree 
To  Provide  Pay-Tv  Facilities 

AT&T  and  most  of  its  affiliated  Bell 
System  companies  are  in  agreement  that 
telephone  companies  "must  provide  the  fa- 
cilities" for  pay-tv  systems  in  larger  cities, 
John  H.  Page,  AT&T  marketing  engineer, 
told  northwest  convention  of  National 
Community  Tv  Assn.  in  Portland,  Ore.,  last 
week. 

Entertainment  and  sports  people  see  pay 
tv  in  large  markets  as  answer  to  some  of 
their  problems  brought  on  by  broadcast  tv, 
Mr.  Page  said,  but  they  have  tended  to 
"oversimplify"  problems  of  broadband 
transmission  and  "underestimate"  costs. 

He  said  for  community  antenna  system 
operations  in  smaller  communities,  tele- 
phone companies  feel  that  $2  for  initial 
attachment  of  CATV  cable  to  telephone 
poles  is  not  "compensatory,"  and  that  $5 
is  "more  nearly  correct." 


WILLIAM  E.  HUTCHINSON,  70,  execu- 
tive vice  president,  general  manager  and 
secretary  of  Corn  Belt  Publishers  (WAAF 
Chicago)  died  Nov.  6  in  Wesley  Memorial 
Hospital,  Chicago.  Funeral  services  were 
conducted  Nov.  8.  His  wife  and  a  daugh- 
ter survive. 

Funeral  services  were  to  be  held  Satur- 
day (Nov.  8)  for  CASPER  J.  KRAEMER 
JR.,  63,  New  York  U.  professor  of  arch- 
eology and  classics  and  host  on  WCBS-TV 
New  York's  Sunrise  Semester  educational 
series,  who  died  Thursday  in  Polyclinic 
Hospital,  New  York,  after  cerebral  hemor- 
rhage. He  collapsed  in  CBS  studio  Wednes- 
day. Station  has  13  lectures  videotaped, 
which  will  be  shown  as  scheduled. 

EDWARD  BALTZ,  who  joined  Compton 
Adv.  last  February  and  is  marketing  director 
and  account  supervisor  in  agency's  L.A. 
office,  elected  vice  president.  Mr.  Baltz 
specializes  in  agency  servicing  and  handling 
of  food  and  packaged  goods  accounts,  has 
been  in  that  activity  on  West  Coast  past 
three  years. 

PHILIP  M.  PRITCHARD,  formerly  gen- 
eral sales  manager,  parts  division,  Sylvania 
Electric  Products  Inc.,  to  General  Instru- 
ment Corp.  as  marketing  manager  for  en- 
tertainment electronic  components,  which 
represent  half  of  firm's  volume. 


NAB  Wire-Line  Noise  Study 

Move  to  obtain  power  utilities'  coopera- 
tion in  reducing  interference  of  power  lines 
with  radio  reception  undertaken  Friday  by 
NAB  Engineering  Advisory  Committee  at 
Washington  meeting.  Committee  also  called 
for  study  of  ways  to  improve  industry  par- 
ticipation in  government  airspace  group  con- 
trolling antenna  height  and  location.  Chair- 
man of  committee  is  Jay  Wright,  KSL  Salt 
Lake  City. 

RCA  Forms  Defense  Unit 

Establishment  of  new  high-level  scientific 
and  technical  organization  within  RCA  to 
create  and  develop  new  and  advanced 
weapon  system  concepts  announced  Fri- 
day (Nov.  7)  by  Arthur  L.  Malcarney,  ex- 
ecutive vice  president,  RCA  Defense  Elec- 
tronic Products.  Known  as  Advanced  Mili- 
tary Systems,  new  group  will  be  headed  by 
long-time  RCA  engineering  officials  Dr. 
Nathaniel  Korman,  director,  and  David 
Shore,  associate  director.  Organization  will 
headquarter  in  Princeton,  N.J. 

Savings  Group  Buys  Game 

Savings  &  Loan  Foundation,  Washing- 
ton, D.  C,  through  McCann-Erickson, 
N.  Y.,  will  sponsor  half  of  NBC-TV's  tele- 
cast of  34th  annual  East-West  Shrine  foot- 
ball game  from  San  Francisco  Dec.  27, 
starting  4:45  p.m.  EST.  R.  J.  Reynolds 
Tobacco  Co.,  Winston-Salem,  N.  C, 
through  Wm.  Esty  Co.,  N.  Y.,  and  White- 
hall Pharmacal  Co.,  N.  Y.,  through  Ted 
Bates  &  Co.,  N.  Y.,  have  signed  for  one- 
quarter  sponsorship  each  of  telecast. 


Page  10    •    November  10,  1958 


Broadcasting 


PHOTO  COURTESY  OF  AMERICAN  AIRLINES 


Sell  MORE . . . 

with  the  power 
and  prestige  of 


In  all  the  world,  few  areas  can  match  the 
charm  of  San  Diego,  America's  great 
international  playground.  And  San  Diego  is 
striding  ahead  in  commerce  and  industry — 
shown  by  almost  any  index  to  be  the 
fastest-growing  market  in  the  U.  S.  Keeping 
step  with  this  growth  is  the  romance  and 
success  of  Station  XETV — one  of  the 
most  fascinating  chapters  in  the  history  of 
Television.  For  few  markets  have  television 
facilities  to  match  the  thorough  low-CPM 
efficiency  with  which  XETV  blankets 
and  sells  the  booming  San  Diego  market. 
Your  Blair  man  has  the  convincing 
facts.  They  merit  thoughtful  attention. 


CHANNE 

Effeci, 


ABC-TV 


L  6 

Active  n 

'■heal    HnOUnoes  *95* 


*f«,  as  ""-'ion*!  *SsoC|J1. 

1  louis  ■  °Zs.eoLO:    •  es 


SAN 


JA 


isco 


SEATTLE 


RADIO-TELEVISION  S.  A.  Julian  M.  Kaufman,  Vice  President  and  General  Manager 


i 


NOW! 


Flexibility  ARROW  is  designed  to  fit  your  needs,  whether  you 
require  one  series  or  a  dozen;  whether  you  want  a  series  for  a 
single  run  or  multi-run  stripping  needs.  Created  specifically  for 
television,  ARROW'S  programs  provide  a  tailor-made,  streamlined 
service  for  you. 

Program  Counselors  to  Serve  You  I . .  Both  field  organization 

and  administrative  heads  are  a  team  dedicated  to  work  with  you. 
Their  broadcasting  experience  averages  12  years  and  3  months 
per  man  — on  the  buying  and  station  programming  side  of  the 
desk,  as  well  as  in  sales. 


The  ADVENTURES  of  TUGBOAT  ANNIE  The  HALLS  of  IVY 

Starring  Ann  Sothern  as  the  Private  Secretary  Saturday  Evening  Post  success  series  Starring  Ronald  Colman  and  Benita  Hum 

Situation  Comedies  -  to  Build  Audiences  in  Any  Time  Period! 


write,  wire  or  phone  today. 


ARROW 
PRODUCTIONS 

A  Division   of   INDEPENDENT   TELEVISION  CORPORATION 

488  Madison  Avenue  •  New  York  22  •  PLaza  5-2100 


OH,  BROTHER! 

CONGRATULATIONS 
TO  US! 

No  matter  how  we  try,  we  can't 
achieve  Cleo's  detachment  about  our 
mutual  success. 


Cleo  goes  with  the  People's  Choice, 
and  in  Kansas  City  that's  Channel  IV... 
by  Nielsen,  and  by  a  healthy  margin. 

From  our  perch  on  Signal  Hill  we're  topping  the 
market  six  ways  from  Sunday,  with  a  whopping 
43.3  average.* 

Incidentally,  "The  People's  Choice"  is  one  of  our 
heaviest  winners.  That's  why  we're  stripping  it  at 
4:00  p.m.,  five  days  a  week.   There's  plenty  more 
where  this  one  comes  from  . . .  WDAF-TV,  Channel 
IV,  that  is...  and  Messrs.  Harrington,  Righter  and 
Parsons  are  the  people  to  see. 

(See  your  latest  K.  C.  Nielsen) 


^\  BASIC  NBC 


A   NATIONAL   THEATRES  STATION 


IN  REVIEW 

WALT  DISNEY  PRESENTS 
TEXAS  JOHN  SLAUGHTER 

Texas  John  Slaughter,  latest  Western 
lawman  to  be  exhumed  from  the  history 
books  and  recreated  on  television,  made  his 
tv  debut  Oct.  31  in  an  hour-long  action- 
packed  telecast  that  must  have  delighted 
any  youngsters  who  were  not  out  trick-or- 
treating  at  the  time.  As  presented  by  Walt 
Disney,  Mr.  Slaughter  is  a  perfect  hero  for 
the  under-teens,  a  hard  riding,  hard  fighting, 
straight  shooting  man  who  wants  only  to 
live  in  peace  on  a  ranch  with  a  wife  and 
cattle,  but  who  is  willing  to  postpone  mar- 
riage and  ranching  to  help  the  Texas 
Rangers  clean  out  the  rustlers  and  make 
that  kind  of  life  possible. 

In  the  opening  installment  of  his  saga, 
Texas  John  rides  into  town  and  is  forced 
to  kill  a  couple  of  men  who  are  trying 
to  kill  him  because  the  white  hat  he  wears 
makes  them  think  he's  a  Texas  Ranger. 
He  declines  an  invitation  to  become  one 
and  tries  to  become  a  rancher,  but  when 
the  Davis  Gang  steals  his  cattle  and  mur- 
ders his  hired  man  he  changes  his  mind, 
tells  his  fiancee  she'll  have  to  wait  a  while 
and  joins  up.  How  he  proves  Frank  Davis 
a  murderer  by  a  100-mile  cross  country 
race  against  the  clock,  changing  to  a  fresh 
horse  every  10  miles  at  relay  points  along 
the  way,  provides  a  thrilling  climax  for  the 
program. 

No  adult  complications  are  allowed  to 
disturb  this  story.  The  ranchers  are  good, 
but  helpless;  the  Rangers  (in  the  white 
hats)  are  good  and  strong;  the  rustlers  are 
bad  and  strong,  but  not  quite  as  strong  as 
the  Rangers.  Anyway,  they  aren't  allowed 
to  wear  white  hats,  so  of  course,  they  can't 
win. 

Production  costs:  Approximately  $275,000. 
Sponsored  by  Reynolds  Metals  Co.  through 

Clinton    E.    Frank    Inc.,    Kellogg  Co. 

through  Leo  Burnett  Co.  and  Hill  Bros. 

Coffee  through  N.  W.  Ayer  &  Son,  on 

ABC-TV,    alternate   Fridays,    8-9  p.m. 

EST. 

Produced  by  Walt  Disney  Productions; 
executive  producer:  Walt  Disney;  pro- 
ducer: James  Pratt;  director:  Harry 
Keller;  writers:  Albert  E.  Lew  in,  Burt 
Styler,  Frank  D.  Gilroy. 

Cast:  Tom  Tryon  (John  Slaughter),  Norma 
Moore  (Adeline,  his  fiancee),  Harry  Carey 
Jr.  (Ben  Jenkins,  in  charge  of  the  Texas 
Ranger  company),  Robert  Middleton 
(Frank  Davis),  Ken  Clark  (Sam  Barrett). 

KALEIDOSCOPE 

"The  S-Bahn  Stops  at  Freedom,"  the  first 
in  this  series  of  NBC-TV  special  alternating 
news  and  entertainment  shows,  told  the 
courageous  yet  profoundly  sorrowful  story 
of  the  thousands  of  refugees  who  weekly 
make  the  wide-eyed  journey  from  Com- 
munist East  German  tyranny  to  West  Ger- 
man democracy.  The  program  was  hosted 
by  Charles  Van  Doren  and  narrated  on 
film  by  Chet  Huntley.  "The  S-Bahn  Stops 
at  Freedom"  included  interviews  with  both 
refugees  and  western  officials  who  made  it 


abundantly  clear  why  three  million  Ger- 
mans have  fled  the  Soviet  yoke  during  the 
past  decade. 

The  information  made  available  was  fas- 
cinating. For  example:  85%  of  those  who 
attempt  to  escape  East  Germany  are  suc- 
cessful; it  would  be  "physically  impossible, 
politically  unwise"  for  the  Communists  to 
seriously  try  to  halt  this  traffic;  10%  of  East 
Germany's  doctors  have  fled  in  the  past  ten 
months;  except  for  some  businessmen,  few 
refugees  leave  for  purely  material  reasons — 
most  mention  religious  persecution  as  an 
important  goad. 

The  only  criticism  that  might  be  leveled 
at  "The  S-Bahn  Stops  at  Freedom"  would 
be  that  the  program  was  repetitious,  a  trifle 
too  long.  However,  the  general  excellence 
of  this  first  Kaleidoscope  effort,  as  well  as 
other  recent  public  affairs  programs  on  this 
and  the  other  networks,  underscored  the 
opinion  long  held  by  many,  that  the  true 
greatness  of  television  lies  not  in  drama, 
comedy,  giveaways  or  westerns  but  in  that 
unique  service  of  the  medium — living  pic- 
torial journalism. 

Production  costs:  Approximately  $55,000. 
Sustaining  on  NBC-TV  on  alternate  Sun- 
days, 5-6  p.m.  EST.  Started  Nov.  2. 

Producer:  Reuven  Frank;  director:  Jack 
Sughrue;  reporter-editor:  Chet  Huntley; 
writer:  Piers  Anderton;  filmed  by  Joseph 
Oexle;  resident  correspondent:  John  Rich 
(NBC  News);  host:  Charles  Van  Doren. 

PURSUIT 

Judging  by  its  infrequent  appearances 
television  drama,  like  the  buffalo,  seems 
destined  to  vanish  from  the  American 
scene.  It  provided  mental  food  and  shelter 
in  the  latter  days  but  is  now  condemned  as 
too  tough  for  the  tender  gums  and  minds 
of  the  American  viewer,  happily  gurgling 
over  the  soothing  pap  of  the  western. 

Accordingly,  CBS-TV's  Pursuit,  a  weekly 
hour-long  dramatic  program,  is  an  anachro- 
nism in  a  medium  10  years  old  but  aging 
fast.  It  is  also  a  paradox — it  is  live  and  not 
live;  i.e.,  it  is  taped  to  keep  the  goodness 
(spontaneity)  in  and  the  badness  (flubs)  out. 

The  Oct.  22  debut  was  "The  Vengeance," 
a  rather  thin  story  of  a  young  man  hounded 
by  a  remorseless  detective  who  holds  him 
responsible  for  crippling  his  son  in  a  street 
fight.  Sal  Mineo  as  the  boy  and  Macdonald 
Carey  as  the  detective  were  adequate  if 
easily  anticipated  in  mood  and  gesture. 

But  the  production  did  not  have  enough 
of  the  stuff  of  life  to  retain  interest,  much 
like  a  bad  comedy  that  runs  out  of  imagina- 
tion in  the  middle  of  the  second  act  and 
resorts  to  slapstick  for  the  rest  of  the 
evening. 

Any  trepidation  about  this  series  was 
thoroughly  dissipated,  however,  by  the  Oct. 
29  production,  "Free  Ride,"  which  was 
superior  to  the  Pursuit  premiere  in  every 
respect.  Skillful  acting  was  underlined  by 
brisk  direction.  Keenan  Wynn  and  Ralph 
Meeker  were  not  actors  but  a  cop  and  a 
lush  pug  on  a  train  heading  back  to  a 
San  Francisco  manslaughter  trial.  Sidney 
Blackmer  was  a  polite  broker  from  Chicago 
who  resolved  the  question  of  whom  the 


JAXIE" 
JACKSONVILLE 
BLUSHES  WITH 
PRIDE  .  .  . 

AGAIN  ! 


Distinguished 
Achievement 


AWARD 


R 
T 
N 
D 

A 


For 

Sponsored 
by 

In 

Cooperation 
with 


Television  News 
Operations 

Radio-Television 
News  Directors 
Association 

The  Medill  School 
of  Journalism 
Northwestern 
University 


NEWS  with 


Harold  Baker 
6:30  PM  Monday 
thru  Friday 

Ray  Dantzler 
11:00  PM  Monday 
thru  Friday 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 

FLORIDA'S 
COLORFUL  STATION 


Broaucastino 


November  10,  1958    •    Page  15 


"■    ■  .        .    ■:'  ■  .     ■  :  '  '    .  ■  '  -         '  . 

NBC  Radio  is  overwhelmingly  the  #  1  network  by  the  most  significant  business 
yardstick —  total  measured  netiuork  sponsored  hours!  NBC  Radio  offers  adver- 
tisers creative  programming  ideas  like  Monitor,  News  On  The  Hour,  Hot  Line  and 
Stardust,  marketing  plans  like  Engineered  Circulation  and  Imagery  Transfer,  and1 
the  unique  Salesvertising  Plan  which  includes  dealers  in  national -local  campaigns 


OF  ALL  NETWORK 
RADIO  SPONSORED 
AIR-TIME  IS  ON 


For  the  past  two  years  NBC  Radio  has  pioneered  the  development  of  these 
programming  and  marketing  patterns  which  have  set  the  pace  for  all  network 
radio.  NBC  Radio  firmly  intends  to  continue  developing  new  and  productive 
ways  to  serve  its  listening  public,  its  sponsors  and  its  affiliated  stations.  Now— and 
in  the  future -the  leadership  radio  network  is  the  NBC  RADIO  NETWORK. 


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President  &  Gen.  Mgr.:  W.  D.  "Dub"  Rogers 
N.at'1.  Sales  Mgr.:  John  Henry  


IN   REVIEW  CONTINUED 

syndicate  wanted  to  kill  (the  cop  or  the 
pug)  in  a  tense  last  scene. 

"Free  Ride"  sped  to  its  climax,  a  certain 
sign  of  a  taut,  well-produced,  well-acted 
drama.  Judging  by  the  marked  improve- 
ment in  one  week,  Pursuit  has  an  excellent 
chance  of  attaining  its  goal  of  presenting 
"human  drama  with  all  of  the  human  emo- 
tions," and  perhaps  persuading  a  few  others 
that  this  form  of  entertainment  has  some 
merit  after  all. 

Production  costs:  Approximately  $45,000. 

Sponsored  by  Mennen  through  Grey  Adv. 
on  CBS-TV,  Wednesday,  8-9  p.m.  EST. 
Started  Oct.  22. 

Producers:  Charles  W.  Russell  (for  first  four 
shows),  Eva  Wolas  (for  next  four);  ex- 
ecutive producer:  Norman  Felton;  direc- 
tors: David  Greene,  Herbert  Hirschman, 
Buzz  Kulik,  Paul  Nickell. 

ANATOMY 
OF  SOVIET  COMMUNISM 

As  part  of  a  13-week  study  of  various 
aspects  of  life  within  the  Soviet  Union,  the 
MBS  program  Nov.  1  examined  foreign 
policy.  It  was  a  highly  informative  stanza, 
outlining  the  twists  and  turns  of  Soviet  for- 
eign policy  and  offering  an  assessment 
by  Soviet  scholars  and  American  specialists. 

The  series  is  being  presented  by  Mutual 
in  association  with  the  Institute  for  the 
Study  of  the  USSR  in  Munich,  a  body  of 
scholars  drawn  from  the  various  nationality 
groups  within  the  Soviet  Union.  The  Anat- 
omy is  essentially  a  "balance  sheet"  of 
Soviet  promises  on  the  one  hand  and  actual 
achievements  on  the  other.  The  program 
already  has  explored  education,  the  secret 
police,  religion,  sports  and  culture. 

The  program  on  foreign  policy,  for  in- 
stance, highlights  pronouncements  of  top 
Soviet  officials  of  the  past  and  present.  Their 
views  often  are  at  variance,  and  in  other 
instances,  their  claims  are  disputed  by 
Soviet  and  American  specialists.  The  pro- 
gram makes  use  of  monitored  broadcasts  of 
Radio  Moscow  and  beeper  telephone  inter- 
views with  persons  abroad. 

To  achieve  variety  and  change  of  pace  in 
a  "talk"  program,  producer-director  Robert 
Cody  balances  various  Russian  and  Ameri- 
can voices.  Mr.  Cody  also  serves  as  chief 
narrator  of  the  series  and  performs  this  as- 
signment skillfully. 

It  is  a  tribute  to  the  resourcefulness  and 
ingenuity  of  Mr.  Cody  and  his  associate, 
Dr.  Isaiah  S.  Bard,  that  such  a  complex  sub- 
ject can  be  covered  so  satisfactorily  on  a 
small  budget.  Program  scripts  are  available 
on  request  to  the  network. 
Productions  costs:  Approximately  $800. 
Sustaining  on  MBS,  Saturday,  11:35  a.m.- 

noon  EST.  Started  Sept.  20. 
Producer-director-narrator:  Robert  C.  Cody; 

associate  producer-writer:  Dr.  Isaiah  S. 

Bard. 

CIMARRON  CITY 

What  ever  happened  to  the  good  old 
westerns  where  black  was  black  and  white 
was  white,  the  good  men  were  always  good 


and  the  bad  men  downright  evil?  In  Cim- 
arron City,  where  George  Montgomery 
presides  as  mayor  every  Saturday  night, 
there  are  reformed  gunslingers,  tough  hom- 
bres  who  ride  into  town  and  settle  down 
to  become  solid  citizens  and  townfolk  who 
learn  moral  lessons  at  every  turn  in  the 
plot. 

In  a  couple  of  recent  episodes  Mr.  Mont- 
gomery has  talked  at  least  two  youngsters 
out  of  gunslinging  careers,  killed  a  thief, 
broken  up  a  band  of  outlaws,  and  set  about 
building  something  really  fine  in  the  way 
of  a  frontier  community. 

The  show  has  its  moments — some  emo- 
tional peaks  here  and  there  in  the  stories, 
snatches  of  good  acting  and  production,  but 
hardly  anything  has  been  told  in  the  weekly 
60  minutes  that  hasn't  been  told  before  to 
the  point  of  tedium  and  couldn't  be  told  bet- 
ter in  30  minutes. 

Production  costs:  Approximately  $40,000. 

Sustaining  on  NBC-TV,  Saturday,  9:30- 
10:30  p.m.  EST.  Started  Oct.  18. 

Stars:  George  Montgomery,  Audrey  Trotter, 
John  Smith. 

Produced  by  Revue  Productions  in  associa- 
tion with  NBC-TV.  Executive  producer: 
Richard  Lewis. 

LAWMAN 

There  are  simple  westerns  and  sophis- 
ticated westerns,  adult  westerns  and  infan- 
tile westerns,  long  westerns  and  short  west- 
erns, eastern  westerns  and  western  westerns. 
Lawman  is  a  simple,  adult,  short,  western 
western. 

It  stars  John  Russell  as  the  marshal, 
stern,  strong  and  implacable,  and  Peter 
Brown  as  the  deputy,  young,  zealous  and 
as  authentic  as  an  Indian  blanket  made  in 
Scranton,  Pa.  The  writing  favors  the  lean- 
ness of  another  law  enforcement  show, 
Dragnet.  Examples:  the  marshal,  "I  hate 
your  insides  [to  Robert  Ford,  the  murderer 
of  Jesse  James],  but  I'm  paid  to  preserve 
the  peace;"  or  by  a  young  cowhand  about 
Ford,  "He  sure  needs  killing." 

The  camera  work  is  definitely  above  aver- 
age and  so  is  the  musical  background  which 
often  uses  a  lone  guitar  with  telling  and 
melancholy  effect.  Lawman  succumbs  with- 
out compunction  to  a  seemingly  necessary 
accouterment  of  these  series — a  theme  song 
which  sends  waves  of  ennui  up  and  down 
the  spine. 

At  the  end  of  the  Nov.  2  episode,  one  of 
the  mob  (intent  upon  lynching  that  "dirty 
little  coward,  Ford")  steps  back  from  the 
pointed  shotgun  of  the  marshal,  saying, 
"Some  things  just  ain't  worth  dying  for." 
Right,  pardner,  and  some  things  jest  don't 
make  sense,  like  another  western  when 
there's  already  'bout  thirty  of  'em. 
Production  costs:  Approximately  $41,000 

weekly. 

by  Reynolds  Tobacco  through 
Esty   Co.   and   General  Mills 
Dancer-Fitzgerald-Sample  on 
8:30-9    p.m.    EST.  Started 


Sponsored 
William 
through 
ABC-TV, 
Oct.  5. 

Executive  producer:  William  T. 
duced  by  Jules  Schermer. 


Orr;  pro- 


Broadcasting 


Interview;  ty/^b^^j^ 

Bryan  Houston,  Inc.  Vice  President  and  TV-Radio  Director,  William  B.  Templeton, 
tells  why  he  selects  WLW  TV-Radio  Stations  for  NESCAFE  Instant  Coffee 


j  1  | 


"For  instant  results,  we 
select  WLW  TV  and  Radio 
Stations  time  after  time  to 
bring  home  the  business 
for  NESCAFE." 


"The  Crosley  Group  always 
measures  up  a  cupful  of  mighty 
flavorful  returns  for  advertisers." 


"From  programs  to 
promotion,  the  WLW  TV-Radio 
Stations  are  brimming  over 
with  just  what  the  ad 
men  order!" 


"Warm  it  up?' 


Call  your  WLW  Stations  Representative  .  .  .  you'll  be  glad  you  did ! 


Network  Affiliations:  NBC;  ABC;  MBS  •  Sales  Offices:  New  York,  Cincinnati,  Chicago,  Cleveland  •  Sales  Representatives:  NBC  Spot  Sales:  Detroit, 
Los  Angeles,  San  Francisco.  Bomar  Lowrance  &  Associates,  Inc.,  Atlanta,  Dallas  Crosley  Broadcasting  Corporation,  a  division  of  jAvCGf* 

Broadcasting 


November  10,  1958    •    Page  19 


,  -:  :- 


Famous  on  the  local  scene . 


"The  First  American  Thanksgiving" 

—a  local  celebration  that  became  a 
national  institution  because.it  is  an  idea 
built  on  man's  finest  instincts. 

Storer  stations,  important  in  their  local 
communities,  are  known  nationally,  too, 
because  they  are  built  on  the  finest 
traditions  of  broadcasting— integrity, 
believability  and,  for  the  advertiser, 
achievement  of  their  sales  goals. 


^<*m<  Storer  ZBroaxica^ting  Company- 

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NijAak Sales  Offices:  625  MadisoSye:,  New  York  22  •  230  N.  Michigan  Ave.,  Chicago  1,  Ii'l 


yet  known  throughout  the  nation 

•  *  :  ■•  -  M  I  ! 


I 

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OPEN  MIKE 


SOUPY 

SALES 


Adults  love  him! 
Kids  worship  him! 

"BREAKFASTIME 
WITH  SOUPY1' 

A  happy  morning  show  with  an 

established  audience  ready  to  move 
from  noon  to  morning  with  their 

favorite  comic.  The  new  time  will 
mean  more  adults  will  be  around,  too 

. . .  making  Soupy  a  better  buy  than 
ever!  When  you  buy  Soupy  you  buy 
the  comic  who  became  the  top-rated 
daytime  show  in  Detroit— outrated 

network  competition  from  the  other  two! 

7:30-8:30  A.M.  MONDAY  thru 
FRIDAY  starting  OCT.  13 

For  Availabilities  contact 

WXYZ-T\P7 

DETROIT  0/ 


or  Blair-TV! 


Everywhere  But  Outer  Space 

editor: 

As  a  result  of  the  story  on  the  Lambda 
Tele-remoter  [Manufacturing,  Sept.  1],  we 
received  an  almost  immediate  response 
from  Mr.  R.  H.  Thomson,  chairman  of 
Scottish  Television  Ltd.  Needless  to  say,  we 
were  surprised  and  pleased  to  receive  a  re- 
sponse from  such  a  distance  as  a  result  of 
this  article.  We  hadn't  realized  the  foreign 
circulation  of  Broadcasting  which  also  re- 
sulted in  two  other  inquiries  from  foreign 
countries. 

L.  W.  Mallich,  President 
Lambda-Pacific  Engineering  Inc. 
Van  Nuys,  Calif. 

Nosegay  From  Mathisson 

editor: 

I  consider  the  Clark  gasoline  story  [Ad- 
vertisers &  Agencies,  Oct.  20]  a  well- 
written  article.  It  is  surprising  how  you 
were  able  to  accumulate  enough  informa- 
tion to  print  a  story  when,  as  you  point  out, 
"company  and  agency  executives  studiously 
abstain  from  discussing  radio  philosophy, 
policy,  budget  and  coverage." 

Paul  J.  Wraga,  Vice  President 

Mathisson  &  Co. 

Milwaukee,  Wis. 

For  'Hard-to-Crack'  Prospects 

editor: 

"Radio:  Wanamaker's  Hot  Salesman" 
[Advertisers  &  Agencies,  Oct.  20]  is  a 
real  hot  sales  tool.  Send  a  dozen  copies.  I 
want  to  present  them  to  some  of  our  hard- 
to-crack  prospects. 

Willard  Deason,  President 

WVET  Austin,  Tex. 

...  If  the  Wanamaker  article  is  reprinted, 
we  want  a  few  dozen  copies. 

Frank  E.  Wimberly,  President 
KWHW  Altus,  Okla. 


story. 


Please  send  reprints  of  Wanamaker 

Larsen  Schilling 
Mallard  Mfg.  Corp. 
Philadelphia 

.  .  .  What's  the  possibility  of  getting  25 
reprints? 

George  Webber,  President 
KWDM  Des  Moines,  Iowa 

...  I  would  like  ten  copies  of  that  Wan- 
amaker page. 

Brett  Allison,  Program  Director 
KRBC  Abilene,  Tex. 

[EDITOR'S  NOTE:  Reprints  of  Wanamaker's  suc- 
cess story  are  available  at  five  cents  each.] 

Not  Enough  to  Go  Around 

EDITOR : 

Please  send  six  reprints  of  "More  Support 
for  Auto  Buys  on  Tv"  [Lead  Story,  Oct. 
13],  telling  the  success  of  different  dealers 
in  selling  cars  on  tv.  We  have  tried  to  cir- 
culate our  few  copies  of  Broadcasting 
around  the  car  dealers  in  town,  but  requests 
run  too  high.  It's  articles  like  this  that  help 


keep  local  tv  salesman  in  business  and  make 

our  job  easier. 

Charles  Warner,  Account  Executive 

WSPA-TV  Spartanburg,  S.  C. 

[EDITOR'S  NOTE:  Reprints  of  this  sales  am- 
munition are  available  at  ten  cents  each.] 

Clocking  The  Spots 

editor: 

You  might  be  interested  in  the  new  sys- 
tem we  have  established  here.  We  are  using 
an  IBM  time  clock  as  per  this  sample  to 


BROADCAST  MAfiA;:TNF. 


^ACK  SANDERS 


OCT 


19  58 


1 

OCT  7  AM  8  10 

2 

OCT  7  AM  8  26 

3 

OCT  7  AM  9  06 

4 

OCT  7  AM  9  25 

5 

OCT  7  AM  9  57 

6 

OCT  7  AM  10  38 

7 

OCT  7  PM  i  12 

show  advertisers  the  exact  time  their  spots 
were  run.  This  has  been  a  great  time  saver. 
It  could  be  adopted  by  other  stations. 

K.  W.  Pyle,  General  Manager 

KSIR  Wichita,  Kan. 

Mail  Pull 

editor: 

Thanks  for  your  thorough  and  excellent 
handling  of  the  story  on  our  spot  tv  industry 
study  [Advertisers  &  Agencies,  Oct.  27]. 

Since  that  time  our  highest  hopes  for  the 
success  of  this  job  have  been  fulfilled.  Re- 
quests are  coming  in  from  all  groups — ad- 
vertisers, agencies,  stations  and  all  of  our 
sales  offices — at  the  rate  of  almost  100  a 
day.  .  .  .  Your  editorial  acumen  serves  as 
our  bell-wether  for  estimating  the  degree  of 
a  project's  probable  success. 

Bob  Hutton 

Edwin  Petry  &  Co. 

New  York 

Stereo  in  Other  Places 

editor: 

With  malice  toward  none,  we  beg  to  dis- 
pel the  belief  that  the  Atlantic  City  twin-am 
stereo  broadcasts  [Stations,  Oct.  27]  were 
the  first  aired  over  such  a  setup.  KARK  and 
KLRA  in  Little  Rock  began  regularly- 
scheduled  sponsored  stereo  broadcasts  on 
Oct.  1. 

Shirley  Kennedy 

KARK-AM-TV  Little  Rock,  Ark. 
editor: 

.  .  .  KTW  and  KNBX  in  the  Greater 
Seattle  area  have  been  doing  sponsored 
stereo  shows  on  two  am  stations  since 
March  1. 

Don  Bevilacqua,  Manager 

KTW  Seattle,  Wash. 


Page  22    •    November  10,  1958 


Broadcasting 


why  we  spell  MONY  without  the  "E" 


"MONY,"  our  modern  nickname,  didn't  just  hap- 
pen, it  was  created  to  meet  a  need.  Time  was  when 
our  official  company  name  was  really  distinctive, 
because  ours  was  the  first  mutual  life  insurance 
company  in  America  to  offer  life  insurance  on  the 
mutual  principle  to  the  general  public. 

But  as  the  first  hundred  years  rolled  by,  many 
other  mutual  life  insurance  companies  sprang  up 
and  our  natural  nickname,  "Mutual  Life,"  began 
to  lose  individuality.  This  created  confusion  with 


our  policyholders  and  the  public.  Obviously,  some- 
thing had  to  be  done. 

The  more  we  studied  our  full  company  name, 
the  more  evident  it  became  that  the  words 
"Mutual  Of  New  York"  seemed  to  set  us  apart 
most  clearly.  A  little  doodling  with  our  initials 
led  us  to  "MONY".  .  .  as  in  cold  cash. 

MONY  now  provides  us  with  a  short  and  easy- 
to-remember  brand  name  which  clearly  describes 
our  principal  service  .  .  .  money  for  future  delivery. 


o 


Yc 


The  Mutual  Life  Insurance  Company  Of  New  York,  New  York,  N.Y. 
Offices  located  throughout  the  United  States  and  in  Canada 

FOR  LIFE,  ACCIDENT  &  SICKNESS,  GROUP  INSURANCE,  PENSION  PLANS 
MONY  TODAY  MEANS  MONEY  TOMORROW! 


Broadcasting 


November  10,  1958    •    Page  23 


UNITED  STATES  BORDER  PATROL 
means  action. ..lots  of  it! 

First  sale:  Amoco  in  59  markets. 
This  blue-chip  advertiser  chose 
UNITED  STATES  BORDER  PATROL 
for  its  debut  in  syndication...  in 
practically  every  major  market 


Amoco  knows  its  business  (and 
how  to  increase  it).  CBS  Films' 

UNITED  STATES  BORDER  PATROL, 

produced  with  the  cooperation 
of  the  Department  of  Justice's 
Immigration  and  Naturalization 

w  w  w ■  *  w  ww  ^mm  ww  »  •  ww  *  w  ww    w  w ww  w  www  ww •■wiw  ww  ^w  ww 

Service,  stars  Richard  Webb  in 
brand-new,  real- life  adventures 
from  the  files  of  America's  most 
mobile  law  enforcement  agency 
...  battling  crime  on  land,  on  sea, 
in  the  air— at  home  and  abroad. 


Want  action?  Order  39  first  run 

ItMITm  CTATCC  DADntD  DATDA 1 
UfllltU  2»  I  Al  K.9  pUKUtn  f*A  I  KUL 

half-hours.  Regional  sale  only. 


best  film  programs  for  ail  stations" 

'  York,  Chicago,  Los  Angeles,  Detroit, 
ton,  San  Francisco,  St.  Louis,  Dallas, 
In  Canada:  S*  W.  Caldwell,  Ltd. 


BROADCAST 

TO 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


illion  Dollar 
Market 


1st 

IN  PONTIAC  HOOPER 


7:00  A.M.— 12:00  Noon 
Monday  Thru  Friday 

12:00  Noon—  6:00  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

1 1.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 

Associated  with  Lansing's 


OUR  RESPECTS 

to  John  Bell  Simpson 


THE  client  interrupted  the  conference  when  Jack  Simpson  was  three-fourths  of 
the  way  along  in  his  "informative"  talk  on  a  particular  network  property — 
hardly  a  "hard  sell"  presentation.  Said  the  client:  we'll  buy  the  program. 

This  was  Jack  Simpson,  Foote,  Cone  &  Belding's  broadcast  negotiator,  in  action 
earlier  this  fall  in  the  New  York  office  of  the  agency.  Only  a  few  months  before — 
in  the  heat  of  the  summer — he  was  brought  from  his  Chicago  post  to  New  York  and 
to  the  source  of  national  tv-radio  program  negotiation  and  decision-making. 

He  is  unlike  some  of  his  agency  contemporaries.  He's  neither  highly-charged  nor 
aggressive,  and  tends  to  "sell"  his  proposals  effectively  but  on  a  "low  key." 

In  the  newly-created  post  of  vice  president  and  national  director  of  broadcasting, 
Mr.  Simpson's  area  is  client  contact,  creativity  and  negotiation,  a  field  that  is  diffi- 
cult and  demanding  because  it  requires  instinctive  and  practical  knowledge  of  adver- 
tising and  radio-tv.  His  responsibility  sweeps  across  broadcast  activity  of  all 
FC&B  offices,  including  all  the  agency's  network  negotiating  as  well  as  channeling 
all  national  radio-tv  activity  of  the  agency. 

He  is  definitely  not  ulcer-prone.  Long  ago  he  learned  to  keep  under  control  the 
nervous  tensions  and  demands  of  the  business.  Often  he'll  work  off  excess  strain 
by  "raking  the  leaves,  playing  golf  or  taking  the  children  to  a  football  game."  And 
there's  also  the  advice  given  him  years  back.  At  a  board  meeting,  a  client  repeatedly 
smashed  his  fist  on  the  table.  Mr.  Simpson  calmly  cautioned  him  of  ulcers.  "I  don't 
get  'em,  Jack;  I  give  'em,"  was  the  terse  reply.  After  the  meeting  the  client  gave  him 
some  straight-from-the-shoulder  advice  on  when  and  how  to  relax. 

John  Bell  Simpson  was  born  in  Chicago  Oct.  15,  1909,  went  through  Cleveland, 
Ohio,  schools  and  studied  journalism  at  the  U.  of  Missouri.  In  1936  he  was  writing 
in  New  Orleans,  the  output  going  to  mystery  detective  pulps  and  assisting  pro- 
duction for  a  local  theatre  unit.  Through  the  latter,  he  got  into  radio  by  a  "fluke," 
writing,  casting  and  producing  a  radio  show  for  WDSU  New  Orleans,  the  station  later 
hiring  him  as  an  announcer  six  hours  nightly.  Since  the  station  was  a  network 
affiliate,  Mr.  Simpson  spent  hours  "listening  to  radio  and  reading  every  script  I 
could  get  my  hands  on."  Soon  he  was  writing  and  selling  scripts.  By  1937,  he  was 
handling  radio  for  Stone,  Stevens,  Howcott,  Halsey,  an  agency  in  New  Orleans. 

ONE  of  his  first  shows:  a  women's  program  of  household  hints  and  featuring 
a  young  New  Orleans  lass,  Mary  Alyce  Buist,  known  on  the  air  as  "Ann  Baker." 
His  association  with  the  program  lasted  four  years  but  with  Mary  Alyce,  much 
longer;  they  were  married  in  1940. 

Mr.  Simpson  had  struck  up  a  close  friendship  in  New  Orleans  with  another 
mystery  detective  writer,  an  ex-attorney  from  California  named  Erie  Stanley 
Gardner.  In  1942,  he  took  a  leave  of  absence  from  the  agency  to  accompany  Mr. 
Gardner  to  Hollywood  to  help  develop  the  Perry  Mason  radio  show. 

In  May  1943  NBC  asked  him  to  direct  musical  and  dramatic  production  for 
the  network  in  Chicago. 

In  1944,  Mr.  Simpson  joined  the  Russel  M.  Seeds  Agency  as  director  of  radio 
and  television,  serving  as  creator,  producer,  writer  and  director  of  many  radio 
shows,  and  produced  hundreds  of  radio  and  tv  commercials  (some  of  the  pro- 
grams: The  Raleigh  Room  with  Hildegarde,  Gay  Mrs.  Featherstone  With  Billy 
Burke,  Red  Skelton,  People  Are  Funny  and  A  Life  in  Your  Hands. 

He  moved  to  FC&B  in  Chicago  as  radio-tv  supervisor  in  January  1952  and  was 
elected  a  vice  president  and  director  of  broadcast  exactly  a  year  later.  His  respon- 
sibilities included  broadcast  activities  of  Armour  &  Co.,  recommendations  bearing 
on  broadcast  media  from  all  of  the  agency's  product  groups  and  traffic  for  all 
radio-tv  supervision  and  operations. 

Mr.  Simpson  is  an  "avid  airplane  reader."  consuming  books  at  a  high 
rate  while  in  travel.  He  has  a  complete  workshop  (including  power  tools)  at  his 
home  in  the  Milbrook  section  of  Greenwich,  Conn.,  has  read  every  book  written  by 
Mr.  Gardner  and  gets  in  a  round  of  golf  every  weekend  available — his  house  backs 
up  to  the  approach  on  the  eighth  green  of  the  Milbrook  Club. 

The  Simpsons  have  two  daughters,  Carol  Buist  Gardner,  15,  and  Jann  Bell,  12. 
On  tv's  sales  impact,  Mr.  Simpson  has  a  yarn.  About  10  years  ago,  he  and  a  top 
executive  of  Kool  cigarettes  visited  nearly  every  bar  in  Chicago's  Loop  because  "all 
tv  sets  then  were  in  saloons"  and  Kools  sponsored  a  7:30-11  p.m.  telecast  of  local 
collegiate  basketball.  Viewers  stood  four  deep  at  the  bar  and  when  the  commercial 
came  on,  actually  asked  the  bartender  for  packages  of  Kools.  "Reaction  was  that 
immediate,"  Mr.  Simpson  says,  his  voice  bearing  still  a  trace  of  awe. 


WILS 

tfW^  news  sv°^S 


Page  26    •    November  10,  1958 


Broadcasting 


Symbol 


of  service 


Looking  for  protection  of  your  adver- 


tising dollars?  wroc-tv,  Channel  5,  Rochester,  N.  Y.,  serving  307,750  TV  homes  in  13 
Western  New  York  counties,  reaches  27.4%  more  homes  daily  than  the  other  Rochester 
channel  (NCS  #2).  Thus  every  rating  point  on  wroc-tv,  Channel  5  is  worth  27.4%  more 
than  a  rating  point  on, the  other  channel. 

In  an  area  like  Rochester  with  over  a  million  population,  1  %  billion  dollar  buying  income 

and  one  of  the  highest  per  capita  incomes,  such  superiority  has  great  significance. 

For  unusual  results  in  an  unusual  market  that  is  famous  as  a  test  market,  viewers  and 

advertisers  turn  to  Channel. 5,  wroc-tv,  Rochester's  most  powerful  station. 

A  symbol  of  service,  like  the  devoted  policeman,  WROC-TV  guards  the  interests  of  audiences 

and  advertisers.  Represented  by  Peters,  Griffin  and  Woodward. 


TRANSCONTINENT  TELEVISION  CORPORATION 


WGR-WGR-TV,  Buffalo  •  WROC-TV,  Rochester  •  WSVA-WSVA-TV,  Harrisonburg  •  WNEP-TV,  Scranton,  Wilkes-Barre 
Offices:  70  Niagara  Street,  Buffalo,  MOhawk  2300       •       15  East  47th  Street,  New  York  City,  Plaza  1-3030 


ROADCASTING 


November  10,  1958    •   Page  27 


KWFT  cost-per-1000  is  one  of 
the  lowest.  Few  markets  are  so 
dominated  by  one  station  as  is 
this  77-county  KWFT  market  in 
Texas  and  Oklahoma.  See  NCS 
#2- 

Get  the  facts 
from  your  H-R 
man  or  your 
Clarke  Brown  Office 


Radio  Station 


BEN  LUDY 
Pres.  and 
Gen.  Mgr. 


WICHITA  FALLS,  TEXAS 


5  KW 
at  620 
Day  and 
Night 


BROADCASTING 

■W       THE  6USINESSWEERLV  OF  TELEVISION  AND  RADIO 

1735  DeSales  St..  N    W.  Washington  6,  D.  C. 

PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  I  1.00 

□  Enclosed  □  Bill 


title/position* 


company  name 


address 


city 

Please  lend  to  home  addrest  ■ 


Broadcasting  Publications  Inc. 


Sol  Taishoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 


Edwin  H.  James 
Vice  President 


B.  T.  Taishoff  Irving  C.  Miller 
Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING* 
TELECASTING 

THE  BUSINESSWEEK!. Y  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarter; 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6.  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood), 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards.  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington,  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christina 

Harageones.  Charles  Harpold,  Dwight  Nicholas, 
Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madron  Ave.,  Zone  22,  PLaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 
ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 
NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 
ASSISTANT  EDITOR:  Frank  P.  Model 
STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6  4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  Hudson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35(f  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*    Magazine   was   founded    in    1931  by 
Broadcasting   Publications   Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  28    •    November  10,  1958 


Broadcasting 


IT  HAS  HAPPENED  HERE 


Whoever  fired  electronic  journalism  into  orbit  did  something 
pretty  constructive  for  the  broadcasting  industry.  We  hope  the 
satellite  stays  up  there  indefinitely,  beeping  its  constant  inspira- 
tion. 

Much  is  heard  these  days  about  "Freedom  of  Information"  and 
"The  Right  to  Know."  Call  it  what  you  may,  people  will  stick 
close  to  the  media  which  makes  those  ideals  a  reality. 

Last  week's  TV-Radio  election  coverage  was  a  smash-hit  per- 
formance. Speed  and  interpretation  were  an  unbeatable  combina- 
tion. It  was  a  real  public  service.  We  hope  that  momentum 
generated  with  such  an  achievement  will  carry  down  the  line. 

There  is  still  a  great  opportunity  at  station  levels  to  reflect  the 
every-day  happenings  of  a  neighborhood,  a  city  or  an  area.  It 
requires  talent,  originality  and  production  imagination,  but  the 
job  can  and  should  be  done. 

We  have  sincere  admiration  for  the  men  who  have  ventured, 
and  made  the  broadcasting  business  what  it  is.  The  time  may  be 
appropriate  for  other  trends  in  electronic  journalism. 


ALLEN  RANDER  AND  COMPANY 


Negotiators  for  the  Purchase  and  Sale  of  Radio  and  Television  Stations 


WASHINGTON 
1625  Eye  St.,  N.  W. 


NEW  YORK 
60  East  42nd  St. 


35  East  Wacker  Dr. 


CHICAGO 


DENVER 
1700  Broadway 


Broadcasting 


November  70,  1958    •    Page  29 


I 

3 


5 

THIS  HALLOWED  GROUND  .  . . 


o 

5? 

<£> 
Ox 
00 


H 


CBS 


WTOP-TV 


\       Accurately  measure  your  advertising 
investment  with  results  in  Florence, 

"the  Milky  Way  Market." 

More  than  121  National  Advertisers  are  enjoying 
satisfying  sales  results  by  using  WBTW,  the  only 
VHF  Television  Station  in  the  entire  78-mile  area. 

Selective  programming  from  all  three  networks 
creates  perfect  adjacencies  for  your  product.  The 
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BROADCASTING 

THE  BUSINESSWEEK!. Y  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  19 


NOVEMBER  10,  1958 


BLOOD  ON  THE  HOMESTEAD'S  LAWNS? 

•  Tv  cost  controversy  predicted  for  ANA  meeting  this  week 

•  It's  sparked  by  anticipated  report  on  alleged  tv  inflation 

•  Network,  rep  researchers  muster  strong  counter-arguments 


Television  operators  last  week  mounted 
a  drive  to  repeal  the  prospect  of  a  rate-cut- 
ting movement  among  the  country's  leading 
advertisers. 

Target  of  their  offensive  was  a  report 
to  be  delivered  today  (Nov.  10)  to  the 
Assn.  of  National  Advertisers  by  Miles 
Wallach  of  M.  A.  Wallach  Research  Inc. 
and  its  new  TPI  Inc.  division.  Mr.  Wallach 
has  said  he  can  show  that  advertisers  might 
profitably  reconsider  the  validity  of  cost- 
per-thousand  figures  computed  on  the  basis 
of  existing  ratings  [Advertisers  &  Agen- 
cies, Nov.  3]. 

Mr.  Wallach's  report,  to  be  presented  to 
the  radio-tv  workshop  at  the  ANA's  49th 
annual  fall  meeting,  is  based  on  in-home 
coincidental  interviews  which,  according  to 
Mr.  Wallach,  found  a  high  degree  of  inat- 
tentiveness  among  television  viewers — "a 
major  difference  between  'sets  in  use'  and 
sets  actually  being  viewed."  The  ANA  meet- 
ing is  to  be  held  at  The  Homestead,  Hot 
Springs,  Va.  (story,  page  35). 

Mr.  Wallach's  pre-ANA  preview,  which 
also  questioned  television's  impact  in  terms 
of  sponsor  identification,  stimulated  tele- 
vision broadcasters  to  reply  in  kind — with 
research  and  conclusions  of  their  own — 
and  prompted  Blair-Tv,  one  of  the  leading 
television  station  representatives,  to  release 
details  of  previously  undisclosed  media 
tests  made  for  some  of  the  nation's  heaviest 
spenders. 

No  matter  what  Mr.  Wallach's  findings 
on  attentiveness  may  be,  said  Blair-Tv  Ex- 
ecutive Vice  President  Edward  P.  Shurick, 
"the  fact  that  television  is  a  selling  force 
of  unmatched  power  and  efficiency  is  the 
really  important  thing." 

This  argument  also  was  advanced  by 
network  and  other  researchers  who,  while 
citing  existing  evidence  to  challenge  Mr. 
Wallach's  conclusions,  pointed  out  that  they 
would  have  to  wait  to  see  his  documenta- 
tion before  attempting  to  evaluate  the  stud- 
ies in  detail. 

Mr.  Shurick  released  the  results  of  a 
series  of  tests  made  for  major  advertisers 
under  Blair-Tv's  "Test  Market  Plan."  This 
is  a  market  research  service,  designed  to 
bring  new  advertising  into  television  and 
directed  by  the  Blair  research  vice  presi- 
dent, Ward  Dorrell.  TMP  enables  new  ad- 
vertisers to  test  television  impact,  sales  ef- 
fectiveness, copy  formats,  etc.,  at  no  cost 

Broadcasting 


other  than  the  normal  charge  for  the  media 
used.  The  research  costs  are  paid  by  the 
Blair  stations  in  the  markets  tested. 

Blair-Tv  officials  estimate  that  more  than 
$500,000  worth  of  advertising  already  has 
been  tested  through  TMP.  To  date,  adver- 
tisers have  used  22  of  the  26  Blair-Tv  sta- 
tions in  conducting  44  tests,  of  which  32 
have  now  been  completed. 

In  releasing  results  of  those  tests  which 
the  advertisers  no  longer  insisted  upon  keep- 
ing in  the  confidential  file,  Mr.  Shurick  said: 

"The  important  thing  is  that  television, 
spot  or  network,  sells  merchandise — and  it 
moves  the  goods  off  the  shelves  faster,  in 
larger  quantities  and  more  efficiently  than 
any  other  advertising  medium.  The  Blair-Tv 
represented  stations  during  the  past  year 
have  proved  this  on  the  basis  of  monitor- 
ing the  singing  of  cash  registers  instead  of 
doorbells  for  a  blue-ribbon  list  of  the  coun- 


try's most  astute  advertisers  [Editor's  Note: 
See  list  on  page  34]. 

"What  would  happen  if  one  applied  the 
same  technique  of  Miles  Wallach  to  news- 
papers? First,  it  would  be  discovered  that 
copies  of  newspapers  are  sometimes  pur- 
chased but  never  read.  In  the  largest,  mass 
buying  markets  where  commuting  is  a  neces- 
sary evil,  hundreds  of  papers  are  read  by 
the  man  of  the  house  and  left  on  the  train, 
never  to  reach  the  eyes  of  Mrs.  Housewife 
who  is  responsible  for  most  of  the  pur- 
chases in  the  home.  And  even  when  she 
does  see  the  paper,  'noting'  and  'read  most' 
figures  long  since  have  shown  that  the  odds 
are  she  missed  reading  a  particular  adver- 
tisement. 

"Does  this  mean  that  newspaper  adver- 
tising is  ineffective?  Of  course  not.  The  com- 
parative studies  conducted  to  date  through 
Blair-Tv  and  its  represented  stations  by  in- 


STATION  REP  SHURICK 


RESEARCHER  WALLACH 


Edward  P.  Shurick,  executive  vice  president  of  Blair-Tv,  last  week  released 
results  of  television  sales  power  tests  to  counter  charges  that  television  is  over- 
rated. The  charges,  based  on  in-home,  personal  interviewing,  will  be  made  today 
to  the  ANA  annual  meeting  by  Miles  A.  Wallach,  of  M.  A.  Wallach  Research  Inc. 
Mr.  Wallach  says  advertisers  may  want  to  review  the  validity  of  cost-per-thousand 
figures  computed  on  the  basis  of  existing  ratings. 


THE  SELLING  IMPACT  OF  TV 


November  10,  1958 


Page  33 


ADVERTISERS  &  AGENCIES  CONTINUED 


dependent  research  organizations  do  give 
dramatic  proof  that  television  is  decidedly 
more  effective  than  other  advertising  media 
on  an  equal  dollar  investment  basis. 

"I  would  be  the  last  one  to  say  that  re- 
search has  not  contributed  greatly  to  making 
television  (and  radio,  for  that  matter)  more 
scientific  than  other  media.  We  know  more 
about  public  response,  whether  it's  audience 
ratings  or  sales  impact,  than  any  of  our 
contemporaries.  In  fact,  we  darn  near  re- 
search ourselves  to  death. 

"...  The  proof  of  the  pudding  to  hard- 
headed  businessmen  is  that  television  sells 
and  it  sells  more  effectively  than  other  ad- 
vertising media." 

Researchers  among  the  networks  and  else- 
where were  wary  about  analyzing  Mr.  Wal- 
lach's  observations  until  they  can  see  the 
documentation  he  offers  to  ANA,  but  in 
general  they  did  assert  that: 

•  The  question  of  attentiveness  is  not 
new;  it  has  been  raised  before  and  pre- 
sumably answered  to  the  satisfaction  of  ad- 
vertisers and  agencies. 

•  Nobody  claims  that  100%  of  the  audi- 
ence gives  100%  attention  all  the  time.  The 
important  thing  is  television's  ability  to 
reach  and  sell  audiences,  and  its  superiority 
in  this  respect  has  been  documented  many 
times. 

•  A.  C.  Nielsen  Co.  research  for  CBS-TV 
showed  that  in  daytime — when  people 
would  seem  more  apt  to  wander  away  from 
their  sets — in  96.1%  of  the  cases  somebody 
was  both  viewing  and  listening  when  the 
set  was  on,  and  that  one  or  more  persons 
were  at  least  listening,  leaving  1.1%  as 
the  incidence  of  inattentiveness.  This  study 
was  based  on  some  4,800  telephone  inter- 
views. (Mr.  Wallach  said  that  in  one  of  his 
studies  1,298  doorbells  rung  produced  477 
homes  "tuned  in"  but  that  nobody  was  in 
the  tv  room  in  6%  of  these  cases.) 

•  An  American  Research  Bureau  study, 
involving  almost  60,000  coincidental  tele- 
phone calls,  produced  similar  results:  for 
nighttime — the  day-part  that  Mr.  Wallach 
surveyed — 96%  of  the  sets  in  use  were 
being  "attentively  viewed." 

•  A  study  by  NBC,  based  on  personal 
interviews  with  housewives  in  14  cities, 
showed  that  in  homes  tuned  to  daytime 
network  shows  the  housewife  herself  was 
watching  in  91%  of  the  cases.  This  did  not 
include  cases  where  the  viewing  was  being 
done  by  family  members  other  than  the 
housewife. 

•  In  in-home  interviews,  such  as  those 
employed  by  Mr.  Wallach,  the  arrival  of 
the  interviewer  can  change  the  in-home 
viewing  situation.  Viewers  not  dressed  to 
receive  guests,  for  example,  may  flee  at  the 
sound  of  the  doorbell. 

•  Despite  the  protests  of  a  number  of 
ratings  organizations,  the  board  of  direc- 
tors of  the  tripartite  Advertising  Research 
Foundation — made  up  of  advertisers,  agen- 
cies and  media — has  approved  recom- 
mendations that  "exposure  to  a  broadcast 
should  be  measured  in  terms  of  set  tuning," 
rather  than  in  terms  of  "attending  sets"  or 
actual  "listening  or  viewing." 

The  surveys  on  which  Mr.  Wallach  bases 
his  report  to  ANA  were  sponsored  by  Ford 


Motor  Co.,  Chrysler  Corp.,  Revlon  and 
Reader's  Digest.  In  conjunction  with  George 
Abrams  of  Revlon,  chairman  of  the  ANA 
Radio-Tv  Committee,  he  had  tested  the 
in-home  technique  in  Syracuse  last  spring, 
at  which  time  the  format  was  proposed  as 
a  new  ratings  service.  Mr.  Wallach  now 
says  that  the  service  is  not  intended  to 


In  the  past  year  some  $500,000  worth 
of  advertising  for  44  products  has  been 
tested  through  Blair-Tv's  Test  Market  Plan. 
The  plan  is  designed  to  bring  new  adver- 
tisers into  tv  by  showing  what  tv  actually 
does  as  a  sales  medium.  The  tests  are  re- 
searched at  the  expense  of  stations  repre- 
sented by  Blair-Tv. 

Here  are  results  achieved  for  12  of  the 
44  products,  released  last  week  by  Blair-Tv 
with  the  agreement  of  the  advertisers.  Other 
results  have  been  kept  in  confidence  by  the 
advertisers  for  competitive  reasons. 

B.  F.  Goodrich  •  The  advertiser  used 
three  Florida  markets  to  test  effectiveness 
of  its  "Smileage"  copy  theme — tv  in  Tampa, 
radio  in  Orlando  and  newspapers  in  West 
Palm  Beach.  The  same  expenditure  was 
made  in  each.  Interviews  were  then  held 
with  500  male  car-owners,  with  these  re- 
sults : 

Remembrance  of  any  Goodrich  tire  ad- 
vertising: 75.6%  in  Tampa  (where  tv  was 
used),  51.7%  in  Orlando  (radio),  50.6%  in 
West  Palm  Beach  (newspapers).  Remem- 
brance of  individual  traits  of  the  product: 
18  in  Tampa,  15  in  Orlando,  12  in  West 
Palm  Beach.  Identification  of  the  "Smile- 
age"  copy  line:  9.3%  in  Tampa,  6.2%  in 
Orlando,  4.7%  in  West  Palm  Beach. 

Niagara  Starch  •  The  Pulse  interviewed 
500  housewives  before  and  after  a  spot  tv 
campaign  in  New  Orleans.  It  found  Ni- 
agara the  best  known  starch  in  the  market 
both  before  and  after  the  campaign,  but 
brand  awareness  jumped  from  58.4%  to 
76%.  The  second  and  third  products  in  the 
market  in  terms  of  brand  awareness  re- 
spectively (1)  dropped  from  49.2%  to  42% 
and  (2)  held  fairly  steady  with  48.8% 
against  48.2%. 

Frenchette  Salad  Dressing  •  The  test 
in  this  case  was  between  radio  in  Los  An- 
geles and  television  in  Dallas-Ft.  Worth, 
again  using  interviews  with  500  housewives 
both  before  and  after.  Before,  in  Los  An- 
geles, Frenchette  was  in  4.4%  of  homes 
and  in  fourth  place  in  the  market;  after,  it 
was  in  5%  of  homes,  still  in  fourth  place. 
In  Dallas-Ft.  Worth,  Frenchette  also 
started  out  in  4.4%  of  homes  (third  place), 
but  after  the  tv  drive  had  moved  up  to 
10%  and  second  place.  In  Los  Angeles 
new  users  of  the  product  increased  from  9  % 
to  12%,  while  in  Dallas-Ft.  Worth  they  in- 
creased from  9%  to  32%.  In  brand  aware- 
ness, Frenchette  started  in  seventh  place  in 
Los  Angeles,  ended  tied  for  seventh;  in 
Dallas-Ft.  Worth,  it  began  seventh  and 
ended  second.  After  the  radio  push  1 3  house- 
wives in  Los  Angeles  mentioned  hearing 


compete  with  existing  ratings  organizations 
but  rather  is  offered  as  an  additional  service 
to  "take  over  where  nose-counting  leaves 
off." 

Below  are  a  dozen  of  the  case  histories 
released  by  Blair-Tv  from  its  files  of  studies 
made  under  the  Test  Market  Plan  which  its 
represented  stations  sponsor. 


the  radio  commercials;  91  remembered  the 
tv  commercials  in  Dallas-Ft.  Worth. 

Sunoco  •  Male  car-owners  were  inter- 
viewed after  two  spot  tv  campaigns  in  Co- 
lumbus, Ohio  (one  after  two  weeks,  the 
other  after  15  weeks).  After  the  first,  43.6% 
could  identify  Blue  Sunoco  as  the  "custom- 
blended"  gasoline;  after  the  second,  58.8% 
identified  it.  The  brand,  first  in  awareness 
in  both  interview  periods,  rose  from  68.4% 
in  the  first  to  73.2%  in  the  second.  Tele- 
vision was  credited  as  source  of  informa- 
tion about  the  product  by  24.6%  after  the 
first  drive,  by  35.2%  after  the  second. 

Tri-Nut  Margarine  •  In  interviews  before 
and  after  an  introductory  tv  campaign  in 
Pittsburgh,  Tri-Nut  spiraled  from  four  men- 
tions out  of  1,557  responses  to  203  out  of 
1,969.  When  consumers  were  asked  what 
margarine  they  had  purchased  most  re- 
cently, Tri-Nut  received  one  mention  be- 
fore the  tv  drive,  38  after  it  (Brand  A's 
respective  mentions:  99  and  63;  Brand  B's: 
43  and  60;  Brand  C's:  42  and  50).  When 
asked  which  margarine  they  remembered 
being  advertised,  198  named  Tri-Nut,  137 
Brand  A,  116  Brand  B  and  109  Brand  C. 

Laxium  Laxative  •  Another  tv  vs.  radio 
test  was  conducted  for  this  Block  Drug 
product,  using  New  Orleans  and  Atlanta 
respectively.  Brand  awareness  in  the  tv 
market  increased  from  10%  to  33%;  in  the 
radio  market  it  held  steady  at  20%  (the 
radio  "before"  survey  came  after  four  weeks 
of  advertising;  the  tv  "before"  after  eight 
days).  After  the  New  Orleans  tv  drive  2% 
of  respondents  had  purchased  the  product; 
in  Atlanta,  less  than  1%.  All  but  3%  of  the 
New  Orleans  respondents  who  knew  of  the 
product  credited  tv  as  their  source. 

Ben-Gay  •  A  different  type  of  result  was 
shown  after  a  tv  test  in  Providence,  R.  I. 
(using  New  Haven,  Conn.,  as  a  non-tv  con- 
trol market).  In  this  case  the  product  was 
already  well-known  in  its  field,  and  no  sig- 
nificant differences  in  brand  awareness  were 
noted  after  the  tv  drive  (55%  in  Providence. 
52.4%  in  New  Haven),  nor  was  there 
much  difference  when  respondents  were 
asked  which  brand  they  would  use  (first 
place  in  both  markets,  34.6%  in  Provi- 
dence, 34.8%  in  New  Haven).  The  payoff 
came  when  they  were  asked  if  they  had 
bought  Ben-Gay  within  the  preceding 
month:  in  the  tv  market,  40%;  in  the  non- 
tv  market,  20%.  To  Blair-Tv,  this  indi- 
cated that  although  no  new  users  were  sold, 
tv  did  move  Ben-Gay  off  the  shelves. 

Although  tv  had  not  been  used  in  New 
Haven,  28%   of  the  people  there  men- 


HOW  TELEVISION  BOOSTS  SALES  CURVES 


Page  34    •    November  10,  1958 


Broadcasting 


HARBINGER  OF  A  HAPPY  NEW  YEAR: 
NATIONAL  AD  BUDGETS  TO  EXPAND 

•  ANA  study  reports  'substantial  increase'  in  '59  allocations 

•  West  to  give  findings  to  convention  in  Hot  Springs  today 


tioned  having  seen  the  Ben-Gay  commer- 
cials. In  Providence,  47%  had  seen  them. 
These  totals  were  both  far  ahead  of  other 
media  mentions;  spot  radio  (receiving  most 
of  the  Ben-Gay  advertising  budget)  was 
mentioned  by  6.6%  in  New  Haven  and  3% 
in  Providence. 

DuPont  Textile  Fibers  •  Again  the  be- 
fore and  after  technique  was  used,  this  time 
to  measure  spot  tv's  effectiveness  in  increas- 
ing sales  of  soft  goods  and  to  intensify  de- 
partment store  cooperation.  One-week  cam- 
paigns were  run  in  Chicago,  Cleveland, 
Cincinnati,  New  Orleans  and  Los  Angeles, 
with  Columbus,  Ohio,  used  as  a  non-tv 
control  market.  The  "before"  interviews 
were  in  May,  the  "afters"  in  June.  In  all 
markets  except  Columbus  more  people  had 
purchased  dacron-cotton  clothes  after  the 
test  than  before.  Familiarity  with  the  ad- 
vertising also  increased,  and  more  people 
had  seen  the  messages  on  tv  than  in  any 
other  medium.  The  number  of  respondents 
who  related  purchase  of  dacron-cotton 
clothing  to  seeing  the  advertising  increased 
in  all  the  tv  markets  except  New  Orleans  (no 
significant  change),  whereas  the  Columbus 
market  showed  a  decrease. 

Tussy  Products  •  Two  new  products — 
Liquid  Pearl  and  Medicare — were  the  ob- 
jects of  tv  tests  in  Dallas-Ft.  Worth  (7 
weeks)  and  Cleveland  (11  weeks).  In  both 
markets  more  people  had  heard  of  the 
products  after  the  campaigns  than  before. 
More  had  used  them,  too,  and  in  Cleveland 
they  were  the  only  cosmetics  to  move  up 
in  usage. 

Welchade  •  This  was  another  Tampa, 
Fla.,  tv  test,  with  interviews  before  and 
after  a  15-week  spot  campaign.  The  results 
included  an  87%  rise  in  brand  identification 
(88  of  588  respondents  before,  141  of  500 
after — from  third  to  first  place  in  the  mar- 
ket); an  80%  rise  in  brand  awareness  (220 
of  500  before,  285  of  359  after);  a  37% 
increase  in  sales  (146  of  308  before,  201 
of  426  after),  and  a  41%  increase  in  re- 
purchases (112  of  146  before,  158  of  201 
after) . 

Karo  Syrup  •  This  Corn  Products  Re- 
fining Co.  product  was  tested  in  Portland, 
Ore.,  for  12  weeks.  Interview  results 
showed  awareness  up  from  30%  to  57.2%, 
and  from  third  to  second  place  among  syr- 
ups in  the  market.  Additionally,  the  Karo 
Brand  was  first  on  the  list  of  recently  pur- 
chased syrups.  Before  tv,  46%  of  respond- 
ents had  used  the  product;  after,  72%. 

Stella  D'Oro  •  A  13-week  tv  spot  test  in 
Detroit  produced  these  results  for  the  firm's 
food  products:  identification  up  from  33  to 
139  respondents;  purchasers  up  from  9  to 
42;  respondents  who  had  seen  the  tv  ad- 
vertising, up  from  27  to  108. 

The  44  products  which  have  been  tested 
in  the  Blair-Tv  Test  Market  Plan  include 
such  categories  as  soap,  toothpaste,  nasal 
spray,  chemicals,  home  permanents,  mar- 
garine, soft  drinks,  tires,  salad  dressing,  dog 
food,  paper  products,  foods,  cosmetics,  gaso- 
line, detergents,  cake  mixes,  headache  reme- 
dies and  textiles. 

Broadcasting 


A  "substantial  increase"  in  advertising 
expenditures  is  being  planned  by  leading 
national  advertisers  for  1959,  Paul  B.  West, 
president  of  the  Assn.  of  National  Adver- 
tisers, announced  in  a  report  being  released 
today  (Nov.  10). 

Among  the  companies  planning  increases, 
ANA  said,  the  average  boost  for  1959  is 
11%  over  1958. 

Release  of  the  report,  based  on  an  ex- 
tensive survey  of  ANA  members,  coincided 
with  the  opening  of  ANA's  49th  annual 
fall  meeting  at  the  Homestead,  Hot  Springs, 
Va.  Some  550  to  600  advertisers,  plus  the 
wives  of  100  to  150  of  them,  were  expected 
to  form  a  capacity  attendance  for  the  three- 
day  meeting. 

Mr.  West  said  the  ANA  study  showed 
that  "the  pace-setters  in  many  industries 
maintained  or  even  increased  their  expendi- 
tures in  1958"  and  that  of  those  who  cut 
back  during  the  1958  recession,  "many  of 
them  have  already  restored  those  cuts  and 
are  increasing  appropriations  for  1959."  He 
drew  the  following  conclusions  from  the 
survey: 

"[1]  Top  management  is  showing  in- 
creasing recognition  of  the  power  of  ad- 
vertising to  cushion  the  effects  of  the  reces- 


sion on  sales  and  profits. 

"[2]  The  experience  of  companies  which 
are  the  leaders  in  their  fields  proves  that 
sustaining  a  substantial  investment  in  well- 
planned  advertising  in  bad  times  as  well 
as  good  is  the  best  insurance  for  securing 
and  maintaining  the  upward  trend  of  sales 
and  profits  on  an  expanding  scale. 

The  study  was  based  on  questionnaires 
returned  by  331  companies  representing  33 
different  industry  classifications  and  spend- 
ing collectively  more  than  a  billion  dollars 
a  year  for  advertising.  Ten  of  the  33  in- 
dustry groups  were  described  as  showing 
"a  strong  upward  trend,"  15  as  indicating 
upward  trends  among  a  majority  of  their 
companies,  and  eight  as  showing  no  con- 
sistent trend  for  either  1958  or  1959. 

The  10  showing  "a  strong  upward  trend" 
were  listed  as  soaps  and  detergents,  clothing, 
confections,  cosmetics,  drugs,  food,  indus- 
trial machinery,  farm  machinery,  transporta- 
tion and  home  furnishings. 

ANA  offered  this  analysis  for  companies 


reporting  changes  for  1958,  plans  for  1959 
and  what  those  plans  represent  in  terms 
of  1957  spending: 

[1]  Of  134  companies  reporting  expendi- 
tures up  in  1958,  132  offered  estimates 
for  1959.  Of  these,  89  companies  (67%) 
said  they  will  increase  advertising  again, 
29  (22%)  will  maintain  the  1958  level  and 
14  (11%)  plan  to  cut  back  (but  seven  of 
these  will  still  be  spending  at  a  rate  above 
their  1957  levels). 

[2]  Of  90  companies  which  spent  the 
same  in  1959  as  in  1957  and  also  revealed 
their  plans  for  1959,  41  (45%)  will  spend 
more  in  1959;  44  (49%)  will  hold  to  their 
1957-58  levels  and  5  (6%)  will  cut  back 
in  1959. 

[3]  Of  104  companies  which  cut  back 
in  1958,  101  revealed  1959  plans:  64  said 
they  will  increase,  31  will  maintain  1959 
level,  and  6  will  cut  back. 

[4]  Of  the  64  companies  which  cut  back 
in  1958  but  plan  to  increase  their  advertis- 
ing in  1959,  60  reported  percentages:  30 
companies  (50%)  will  go  above  their  1957 
level,  16  (27%)  will  equal  the  1957  level 
and  14  (23%)  will  still  be  at  a  rate  below 
1957. 

In  a  further  breakdown  54  manufacturers 


of  consumer  durable  goods  reported  on  their 
1958  spending.  Of  these,  28  expect  to  spend 
more  in  1959  (27  of  the  54  had  cut  back 
in  1958). 

Industrial  goods  manufacturers:  Of  56 
reporting  for  1958,  25  said  they  had  cut 
back;  of  57  reporting  for  1959,  41  said 
they  would  increase. 

Manufacturers  whose  products  are  a  com- 
bination of  both  consumer  and  industrial 
goods:  Of  85  reporting  for  1958,  31  said 
they  had  spent  less.  Of  83  reporting  for 
1959,  47  plan  to  increase. 

Consumer  non-durables:  Of  104  reporting 
for  1958,  19  had  spent  less  and  55  had 
increased.  Of  106  reporting  for  1959,  65 
plan  increases. 

ANA  said  its  returns  covered  77  advertis- 
ers who  spend  from  $5  million  to  $15  mil- 
lion or  more  on  advertising  per  year,  and 
that  44  (57%)  of  these  reported  spending 
more  for  advertising  and  promotion  in  1958 

CONTINUED  page  38 

November  10,  1958    •    Page  35 


REASONS  WHY  AD  BUDGETS  ARE  GROWING 


MR.  WEST 


Top  management  sees  advertising  as  a  cushion  for  reces- 
sion. 

In  fact,  many  of  the  advertisers  who  cut  back  during  the 
1958  recession  have  already  restored  the  funds  and,  in 
some  instances,  budgeted  heavier. 

Leading  companies  find  advertising  in  both  bad  and  good 
times  as  best  insurance  for  sales  and  profits. 


'ADVERTISERS  &  AGENCIES  continued 


HOW  BOOMING  DISCOUNTER  USES  TV 

Its  dazzling  sales  record:  $13.5  million  jump  in  one  year 


In  the  short  span  of  12  months  a  sub- 
urban appliance  shop  has  become  the 
fifth  largest  department  store  in  Pitts- 
burgh, the  nation's  No.  8  metropolitan 
market. 

This  merchandising  miracle  has  been 
achieved  by  the  largest  hard-goods  tele- 
vision user  in  the  area,  the  firm  of  Kelly 
&  Cohen.  The  store  is  attracting  national 
attention,  not  only  because  of  the  vaude- 
ville joke  connotations  of  its  name  but 
also  because  of  its  dramatic  departures 
from  conventional  store  techniques. 

Kelly  &  Cohen  is  stirring  trade  inter- 
est, too,  because  of  the  effective  way  it 
uses  broadcast  media  to  develop  the 
fastest-growing  customer  list  in  Western 
Pennsylvania. 

A  year  ago  Kelly  &  Cohen  operated  a 
single  discount  appliance  shop  on  Brook- 
line  Blvd.  in  suburban  Pittsburgh.  The 
store  was  grossing  around  $2'/2  million 
a  year,  about  tops  for  appliance  stores 
in  the  metropolitan  area. 

Right  now  Kelly  &  Cohen  is  operating 
two  discount  department  stores  in  outly- 
ing residential  areas,  Monroeville  and 
Natrona  Heights,  plus  the  original  store. 

The  three  stores  will  wind  up  1958 
with  $16  million  in  sales,  despite  a  busi- 
ness recession  in  this  industrial  market 
— a  $13.5  million  or  640%  increase  in 
a  year. 

Here  are  the  basic  elements  of  the 
Kelly  &  Cohen  formula: 

•  Guaranteed  lowest  prices  in  the  area. 

•  A  sales  policy  based  on  friendly  and 
trained  salesmen. 

•  Satisfied  customers  who  know  the 
stores  stand  behind  everything  they  sell 
and  who  will  come  back  again. 

•  Attention-getting  promotions. 

•  A  close  contact  with  its  agency, 
Marc  &  Co.,  permits  major  promotions 
to  be  set  up  in  a  two-day  period. 

•  The  biggest  television  budget  of  any 


Pittsburgh  appliance  retailer. 

•  Radio  support  behind  special  pro- 
motions. 

•  Customer-fetching  tv  and  radio  com- 
mercials. 

•  A  total  advertising  budget  estimated 
at  $250,000  a  year. 

Traffic  is  heavy  at  all  Kelly  &  Cohen 
stores,  especially  over  weekends.  Last 
Nov.  1,  a  Saturday,  over  8,000  people 
passed  a  check-point  in  the  Monroeville 
store.  They  wandered  up  and  down  the 
main  aisles — 650  ft.  long,  two  city  blocks 
— from  the  supermarket  at  the  east  end 
to  the  big  appliance  department  at  the 
west  end.  They  wandered,  looked,  asked 
questions  and  most  of  them  bought  mer- 
chandise. 

Next  year  two  more  department  stores 
will  be  built  in  the  South  Hills  and 
Beaver  Falls  areas. 

This  retailing  enterprise  didn't  develop 
by  accident,  though  the  original  Brook- 
line  appliance  store  was  started  in  1953 
as  a  sideline  by  four  partners  who  had 
other  occupations  at  the  time. 

They  made  an  important  discovery  at 
their  new  shop  as  they  started  breaking 
sacred  retail  traditions.  They  discovered 
that  the  $300  they  timorously  spent  for 
a  single  announcement  on  KDKA-TV 
produced  a  surprising  number  of  cus- 
tomers who  had  heard  about  Kelly  & 
Cohen  on  ch.  2.  These  customers  bought 
at  least  $6,000  worth  of  appliances.  It 
was  a  lesson  Kelly  &  Cohen  never  forgot. 

"We  wouldn't  be  here  today  if  it 
weren't  for  television,"  Mel  Landow,  vice 
president  and  advertising  manager,  said 
over  a  cup  of  coffee  as  he  took  a  break 
from  relentless  telephones  and  callers. 
He  added: 

"Television  is  our  greatest  pull.  We 
get  a  20-to-l  response  from  our  tv  com- 
mercials— $20  in  appliance  sales  for 
every  $1  spent  for  time  plus  indirect 


Here's  a  corner  of  the  huge  appliance  department  of  a  Kelly  &  Cohen  department 
store  in  suburban  Pittsburgh.  Largest  appliance  outlet  in  the  area,  Kelly  &  Cohen 
stocks  $100,000  worth  of  owned  stoves,  tv  sets,  refrigerators,  washers  and  dryers 
on  the  floors  of  its  three  stores  and  has  another  $400,000  stock  in  warehouses.  A 
high  percentage  of  appliance  customers  say  they  came  in  because  of  television. 


goodwill  and  sales  in  other  departments." 

That  first  commercial  back  in  1953 
was  in  tune  with  the  firm's  adopted  title 
as  Sterling  Yates,  of  KDKA-TV,  imper- 
sonated "Kevin  Kelly"  in  a  thick  Irish 
brogue. 

Why  the  name  Kelly  &  Cohen? 

"We  figured  it  was  a  good  gimmick," 
Mr.  Landow  said. 

The  cast  of  characters  in  this  Kelly 
&  Cohen  merchandising  drama  comprises 
four  equal  partners: 

"Mr.  Kelly"— Al  Kirby,  Irish  Cath- 
olic, store  manager. 

"Mr.  &" — Frank  Pizzuto,  Italian  Cath- 
olic, president  and  appliance  buyer. 

"Mr.  Cohen" — Mel  Landow,  Jewish, 
advertising  vp. 

And  Nate  Tabor,  Jewish,  general  man- 
ager. 

When  they  opened  the  Brookline  shop 
Mr.  Pizzuto  had  a  collection  business, 
Mr.  Landow  was  a  salesman,  Mr.  Kirby 
was  with  Sears  and  Mr.  Tabor,  a  CPA, 
had  an  accounting  firm.  All  but  Mr.  Piz- 
zuto are  in  their  30s;  he  is  in  his  40s. 

They  found  a  3,000-square-foot  room 
in  Brookline  and  stocked  it  with  appli- 
ances, spending  spare  time  and  evenings 
on  the  floor  until  business  started  to 
boom. 

A  basic  decision  still  governs  the  busi- 
ness— sell  it  15%  under  any  other  store's 
price  and  stand  behind  all  merchandise. 

The  Lure  of  Tv 

Tv's  traffic  pull  was  a  pleasant  surprise 
as  it  quickly  produced  appliance  sales 
on  a  20-to-l  ratio.  Every  customer  was 
asked — and  still  is  asked — what  brought 
him  in  to  look  at  appliances.  Tv  out- 
pulled  newspaper  advertising,  this  check- 
up showed. 

And  then  came  a  flashy  promotion  that 
had  all  Western  Pennsylvania  talking 
— a  free  automobile  with  each  appli- 
ance sale. 

K&C  bought  100  six-year-old  autos 
wholesale,  with  warranty  they  needed  no 
major  repairs,  were  in  good  running 
condition  and  had  new  state  inspection 
stickers.  The  first  100  buyers  of  ap- 
pliances at  manufacturer's  list  price  got 
the  pick  of  cars  on  the  lot,  took  test 
drives,  signed  a  waiver  protecting  the 
store,  and  drove  away. 

Two  similar  promotions  have  been 
staged,  the  most  recent  last  spring. 

There  have  been  all-night  appliance 
sales,  moonlight  sales,  train-load  sales 
at  the  Pennsylvania  Railroad's  freight 
yards,  bonus  sales,  gift  sales  and  con- 
tinuous discount  sales. 

If  a  customer  can  buy  anything  cheaper 
anywhere  else,  Kelly  &  Cohen  will  re- 
fund the  difference  in  cash  as  soon  as 


Page  36 


November  10,  1958 


Broadcasting 


the  price  is  verified.  This  promise  is 
printed  on  the  sales  slip.  Then  Kelly  & 
Cohen  will  reduce  its  own  price  on  the 
item.  This  happens  about  once  every 
week  or  two  despite  an  extensive  compar- 
ison shopping  service. 

Latest  promotion  is  a  free  clothes 
dryer  with  each  appliance  sale.  The  ap- 
pliance is  sold  at  the  manufacturer's 
list  price  and  the  customer  gets  the 
dryer  as  a  bonus. 

Kelly  &  Cohen  is  often  called  the  big- 
gest entity  in  the  Pittsburgh  appliance 
business.  Recently  it  was  the  second 
largest  Norge  dealer  in  the  United  States 
and  figures  some  day  to  be  the  first.  Most 
of  the  major  brands  are  stocked  in  the 
$100,000  appliance  floor  inventory  which 
Kelly  &  Cohen  owns  outright  and  about 
four  times  that  inventory  is  warehoused. 
This  volume  permits  efficient  purchasing. 

A  checkup  by  a  Broadcasting  re- 
porter at  the  Monroeville  store  at  3:15 
p.m.  Nov.  3  showed  that  1 1  appliance 
sales  had  been  made  since  the  store 
opened  at  noon.  Seven  of  the  1 1  sales 
slips  totaling  roughly  $3,000  stated  spe- 
cifically that  the  customer  had  come  in 
response  to  television  commercials. 

Salesmen  Like  Tv 

Mr.  Landow  asked  the  six  appliance 
salesmen,  "What  advertising  medium  is 
most  effective  in  attracting  customers?" 
Five  of  the  six  promptly  said  television; 
the  sixth  liked  television  but  preferred 
newspapers. 

Appliances,  said  Mr.  Landow,  are  the 
"lifeblood"  of  Kelly  &  Cohen.  They 
produce  at  least  25%  of  the  department 
store  sales,  probably  totaling  around  $4 
million  for  calendar  year  1958.  This  is 
far  over  the  entire  Kelly  &  Cohen  gross 
sales  in  1957. 

The  Monroeville  store,  a  year  old, 
and  the  Natrona  Heights  store,  opened 
last  August,  follow  department  store 
custom  by  including  many  leased  depart- 
ments. Appliances  will  always  be  owned 
by  Kelly  &  Cohen,  partly  for  sentimental 
reasons.  Last  Nov.  2,  a  Sunday,  President 
Pizzuto  dropped  into  the  Monroeville 
store  for  an  off-day  looksee.  Sunday  is  as 
lively  as  Saturday  at  the  stores.  He  left 
two  hours  later  after  personally  writing 
over  $1,000  in  appliance  sales,  happy 
that  he  hasn't  lost  the  old  selling  touch. 

Kelly  &  Cohen  is  a  carefully  admin- 
istered enterprise.  The  four  owners  hold 
a  board  meeting  every  Wednesday. 
Thanks  to  Mr.  Tabor's  strict  accounting 
procedure,  they  know  the  previous  week's 
cash  position  to  the  penny,  how  much 
profit  they  made  for  the  week,  how  it 
compared  with  other  weeks,  how  sales 
compared  to  the  target  figure  and  the 
specific  inventory.  A  close  relationship 
is  maintained  with  every  leased  depart- 
ment and  lessees  conform  to  all  Kelly 
&  Cohen  rules. 

Of  the  estimated  $250,000  advertising 
budget,  40%  is  allocated  to  television. 


Kelly  &  Cohen  (out  of  order):  Three  of  the  four  partners  in  Pittsburgh's  booming 
discount  house  say  they  changed  their  names  to  form  their  firm's  title.  Al  Kirby 
(center)  is  the  "Kelly";  Mel  Landow  (1)  is  the  "Cohen."  Frank  Pizzuto  (r)  made  the 
most  dramatic  name  change;  he's  the  "&."  The  fourth  partner,  Nate  Tabor,  is  as 
active  as  the  others  in  the  business  but  not  in  the  coined  name. 


10%  to  radio  and  50%  to  newspapers. 
Practically  all  of  the  tv  budget  goes  to 
"big-ticket"  appliance  items,  with  radio 
joining  tv  in  promoting  the  special  sales. 
The  drygoods,  groceries,  shoes  and  count- 
less other  items  sold  by  a  department 
store  are  promoted  in  newspaper  adver- 
tising where  they  can  be  listed  in  large 
numbers.  This,  of  course,  is  in  contrast 
to  the  single  message  used  for  tv  spots. 

As  largest  hard-goods  buyer  of  tv  time 
in  Western  Pennsylvania,  Mr.  Landow 
said,  "We  know  tv  pays  because  we  have 
a  cost  analysis  of  every  appliance  sale. 
And  the  indirect  benefits  from  tv  are 
often  more  important  than  the  direct 
sales."  The  firm  spent  $1,400  on  radio 
in  three  days  to  back  up  a  recent  sale. 

While  Kelly  &  Cohen  features  fre- 
quent promotions,  the  sales  level  is  amaz- 
ingly constant  throughout  the  year,  a 
trait  the  owners  ascribe  to  their  bottom- 
price  policy,  consistent  advertising,  cus- 
tomer goodwill  and  word-of-mouth  pro- 
motion by  satisfied  customers.  Salesmen 
— and  don't  ever  call  them  "clerks"  if 
the  owners  are  around — are  carefully 
trained  in  the  merchandise  they  sell.  The 
appliance  department  is  at  one  end  to 
minimize  noise  from  wandering  traffic 
since  stoves,  washers,  tv  sets,  dryers  and 
refrigerators  are  not  impulse  items  and 
customers  like  a  little  privacy  while  they 
ponder  a  purchase. 

Jack  Goldsmith,  partner  in  Marc  & 
Co.,  Pittsburgh  agency  handling  the 
Kelly  &  Cohen  broadcast  advertising,  said 
the  stores  use  KDKA-TV  as  their  basic 
outlet,  plus  spots  on  WIIC  (TV)  and 
WTAE  (TV) 

Customers  flock  into  the  Kelly  &  Co- 
hen stores,  and  so  do  retailers.  An  in- 
cognito guest  at  Monroeville  Nov.  3  was 
a  well-known  Johnstown,  Pa.,  merchant 
who  seemed  to  be  enjoying  himself 
hugely.  The  Monroeville  store  is  near 
Pittsburgh's  famed  "Miracle  Mile,"  one 
of  the  nation's  largest  suburban  shopping 
centers,  located  on  U.  S.  Route  28.  Kelly 
&  Cohen  recently  installed  a  $12,000 
traffic  light  to  allow  left  turns  off  the 
highway.  The  building,  a  completely  re- 


built farm  market,  is  on  a  nine-acre  site 
with  plenty  of  room  for  parking  and 
seven  entrances.  Outside  it's  barn-like; 
inside  a  buyer's  Shangri-La — there's  even 
a  game  room  for  the  kiddies. 

The  650-foot-long  interior  view  is 
practically  uninterrupted.  "Everywhere 
you  turn  you  get  a  buying  impulse  and 
there  aren't  any  stairs,  elevators  or  es- 
calators," Mr.  Landow  observed. 

Customers  often  ask  for  Mr.  Kelly 
and  Mr.  Cohen.  They  like  the  personal 
relationship  and  often  send  fan  mail 
and  appliance  inquiries.  Business  comes 
from  a  100-mile  radius.  "We  send  out  a 
half-dozen  truckloads  of  appliances  every 
day,  up  to  100  miles  in  all  directions," 
Mr.  Landow  said.  "We  know  nearly  all 
of  these  outlying  customers  are  brought 
in  by  television. 

When  Borg-Warner  introduced  its 
new  Dispensomat  washer,  Graybar  Elec- 
tric Co.,  the  distributor,  asked  Kelly  & 
Cohen  for  ideas.  It  took  some  convincing 
but  the  distributor  agreed  to  put  all  its 
promotion  money  in  television.  The  re- 
sult was  dramatic — two  weeks  of  tv  spots 
made  a  hot  item  out  of  the  Dispensomat, 
which  lists  at  $419.95.  Kelly  &  Cohen 
took  a  carload,  sold  them,  and  ordered 
two  more  carloads.  Graybar  sold  more 
Dispensomats  to  one  dealer  than  it  had 
expected  to  sell  in  the  whole  area. 

"We  have  a  captive  audience  for  one 
minute  on  television,"  Mr.  Landow  said. 
"Every  second  is  precious.  We  tell  our 
story  on  news,  sports  and  weather 
periods." 

He  added  significantly,  "The  more 
money  we  spend  on  advertising  the  more 
money  we  make."  Over  50%  of  appliance 
sales  are  for  cash — unusually  high  for 
this  merchandise. 

With  addition  of  two  department 
stores,  and  two  more  due  next  year,  Kelly 
&  Cohen  is  in  a  business-creating  cycle. 
The  advertising  emphasis  will  be  shifted 
to  goodwill,  prestige,  and  merchandise- 
guaranteed  approaches  at  a  later  date  but 
these  aspects  are  already  featured  by 
salesmen. 


Broadcasting 


November  10,  1958    •    Page  37 


ADVERTISERS  &  AGENCIES  continued 


continued  from  page  35 

and  1957.  Of  118  reporting  from  the  $1 
million  to  $5  million  group,  47  (40%)  in- 
creased their  budgets  in  1958,  while  of  129 
advertisers  spending  up  to  $1  million  and 
who  answered  the  survey,  42  (33%)  said 
their  1958  advertising  outlay  was  greater  in 
1958  than  1957. 

The  study  was  to  be  released  at  the  out- 
set of  ANA's  annual  fall  meeting,  which  this 
year  will  be  based  on  the  theme:  "Creating 
More  Sales  and  Profits  in  a  World  of  Change 
Through  Creative  Research,  Marketing  and 
Advertising." 

One  highlight  is  expected  to  be  a  radio-tv 
session  at  which  advertisers  will  be  told  that 
in-home  studies  have  shown  that  viewing  is 
not  what  the  rating  services  show  it  to  be — 
that  advertisers  don't  get  all  they  think  they 
do  when  they  sponsor  television  shows  [Ad- 
vertisers &  Agencies,  Nov.  3;  also  see 
page  33].  This  word  is  slated  to  come  from 
Miles  Wallach  of  M.  A.  Wallach  Research 
Inc.  and  his  new  TPI  Inc. 

Other  speakers  at  this  session,  one  of 
four  workshops  to  be  held  concurrently  to- 
day (Nov.  10),  include  George  Abrams  of 
Revlon,  chairman  of  the  ANA  radio-tv  com- 
mittee (and  associated  with  Mr.  Wallach  in 
the  launching  of  the  TPI  survey  technique), 
on  "What's  Ahead  in  Radio-Tv?";  and  How- 
ard Eaton  of  Lever  Bros.,  who  is  slated  to 
discuss  labor  problems  in  broadcasting  as 
they  affect  advertisers. 

A  presentation  on  videotape  and  its  fu- 
ture importance,  to  be  conducted  by  Howard 
Meighan  of  Videotape  Productions  of  New 
York  Inc.  (also  see  page  68),  is  being  re- 
scheduled as  a  separate  session,  rather  than 
as  part  of  the  radio-tv  workshop,  in  order 
that  more  advertisers  may  attend. 

The  fall  meeting  will  open  with  a  survey 
of  "The  Changing  Economic  Climate"  by 
Dr.  Lawrence  C.  Lockley  of  the  U.  of 
Southern  California,  and  a  presentation  of 
"What  Is  Happening  in  the  Marketplace 
and  How  Better  Planning  Can  Turn  Failure 
into  Success,"  by  J.  O.  Peckham,  executive 
vice  president  of  A.  C.  Nielsen  Co.  These 
will  be  followed  by  the  four  concurrent 
workshops  and  a  feature  presentation  by 
Horace  W.  Barry  of  Nestle  Co.  on  current 
practices  in  pre-testing  and  evaluating  pro- 
motional materials. 

A  Tuesday  morning  session  on  creativity 
will  feature  talks  by  Alfred  Politz  of  Alfred 
Politz  Research  Inc.;  E.  W.  Ebel  of  General 
Foods,  and  Louis  N.  Brockway  of  Young 
&  Rubicam.  This  will  be  followed  by  a 
business  meeting  for  election  of  officers  and 
directors  and  a  report  by  Ralph  Winslow 
of  Koppers  Co.  on  "The  Advertising  State 
of  the  Nation." 

The  Tuesday  afternoon  session  will  hear 
J.  Davis  Danforth  of  BBDO,  board  chair- 
man of  American  Assn.  of  Advertising 
Agencies,  on  "the  agency  viewpoint"  on  the 
question:  "Getting  the  Best  Advertising — 
at  the  Most  Economical  Cost — Through 
Improved  Agency  Relations."  An  off-the- 
record  discussion  of  "New  Developments  in 
Agency  Relations"  will  follow  Mr.  Dan- 
forth's  speech. 

A   dramatized   presentation   of  "What 

Page  38    •    November  10,  1958 


Makes  for  Successful  Advertising  Today" 
is  scheduled  for  Wednesday  morning,  with 
the  fall  meeting  winding  up  after  a  luncheon 
at  which  Secretary  of  the  Army  Wilbur 


Brucker  is  slated  to  discuss  the  defense 
program  and  its  impact  on  the  national 
economy.  The  annual  fall  banquet  will  be 
held  Tuesday  evening. 


MOGUL  MERGES  WITH  LW&S  JAN.  1 

•  Consolidated  firm  expects  to  top  $20  million  billing 

•  Another  $1  million  account  anticipated  by  agency 


Another  agency  merger  was  announced 
last  Thursday  (Nov.  6)  as  Emil  Mogul  Co., 
New  York — a  powerhouse  in  radio-tv  with 
over  75%  of  its  billings  in  broadcasting — 
united  with  Lewin,  Williams  &  Saylor  Inc., 
New  York-Newark-London.  The  merger  be- 
comes effective  Jan.  1  as  does  the  new 
corporate  name  of  Mogul,  Lewin,  Williams 
&  Saylor  Inc. 

A.  W.  Lewin,  LW&S  board  chairman,  as- 
sumes a  similar  post  with  MLW&S;  Mr.  Mo- 
gul retains  the  post  of  president  and  chief 
executive  officer  of  the  merged  firm  and 
former  LW&S  President  Sidney  Matthew 
Weiss  becomes  executive  vice  president. 

With  Mogul's  1958  billing  presently  esti- 
mated at  $11  million  and  Lewin,  Williams 
&  Saylor's  at  $7  million,  the  new  combina- 
tion expects  to  top  $20  million  in  1959.  (The 
Mogul  agency  last  week  was  expected  to 


into  direct  mail  advertising  via  LW&S'  ab- 
sorption a  few  years  ago  of  the  Kaplan 
agency  of  Newark,  N.  J.  (Alvin  H.  Kap- 
lan, heretofore  president  of  LW&S'  Kaplan 
Div.,  becomes  senior  vice  president  of  the 
new  combine) . 

Added  to  the  client  roster  built  up  by 
Mogul  and  including  broadcast-buying  Rev- 
lon Inc.  (cosmetics,  shoe  polishes),  Ron- 
zoni  Macaroni  Co.,  Park  &  Tilford  Distilling 
Corp.  (Tintex  dyes,  liquors),  Rayco  Mfg. 
Co.  (auto  accessories)  are  the  following 
LW&S  clients:  First  National  City  Bank 
of  New  York  (though  BBDO  places  the  ra- 
dio-tv compaigns),  and  these  spot  clients: 
Burgess  Vibrocrafters  Inc.  (tools,  appli- 
ances), Wamsutta  Mills,  Cambridge  U. 
Press,  Forstner  Inc.  (men's  jewelry)  and 
also  La  Tausca  Sperry  Inc.  ("Pearls  by  Del- 
tah")  which  uses  NBC  Radio. 


MR.  LEWIN 


MR.  MOGUL 


MR.  WEISS 


gain  a  new  $1  million  account,  but  Mr. 
Mogul  declined  to  name  it  "until  the  ink 
is  dry  on  the  contract.") 

Mr.  Mogul  explained  that  this  merger 
was  not  born  of  economic  necessity  on  the 
part  of  either  agency.  He  indicated  that 
the  present  "inadequacies"  inherent  in  the 
straight  15%  agency  compensation  system 
"have  led  us  to  the  conclusion  that  we  can 
make  more  money  together."  (This  posi- 
tion is  typical  of  Mr.  Mogul.  He  has  con- 
sistently advocated  new  methods  of  agency 
compensation  and  did  so  again  Oct.  20 
before  the  New  York  chapter  of  Alpha 
Delta  Sigma,  national  advertising  society 
[Advertisers  &.  Agencies,  Nov.  3.]) 

Both  agencies  will  profit  from  the  mer- 
ger, Mr.  Mogul  went  on.  The  new  firm 
boasts  a  widely-diversified  client  roster — 
covering  foods,  drugs,  cosmetics,  fashions, 
fabrics,  banking,  industrial,  houseware  ap- 
pliances and  publishing.  LW&S  gains  a 
strong  broadcast  department  and  Mogul — 
which  has  confined  its  activities  to  one  of- 
fice in  New  York  now  will  have  opera- 
tional bases  in  New  Jersey  and  in  Europe. 

Via  a  reciprocal  servicing  arrangement 
between  LW&S  and  Dudley  Turner  &  Vin- 
cent Ltd.,  London,  the  new  agency  now 
will  be  able  to  service  European  clients  in 
this  country.  The  merger  also  puts  Mogul 


Large  as  LW&S'  client  list  may  be,  its 
radio-tv  activity  was  described  by  an  agen- 
cy official  as  "slight."  It  was  estimated  by 
Mr.  Weiss  that  radio-tv  accounts  for  no 
more  than  $1.05  million.  Still  uncertain  was 
whether  all  35  clients  would  move  along 
with  55  employes  to  the  Mogul  offices  at 
625  Madison  Ave.  The  reason:  former 
senior  vice  president  Julian  P.  Brodie  re- 
cently left  LW&S  for  Lawrence  C.  Gumbin- 
ner  Adv.,  taking  with  him  the  Gray  Mfg. 
Co.  account,  and  it  is  understood  other  ac- 
counts formerly  with  LW&S  and  under  Mr. 
Brodie's  direct  supervision  might  follow. 

LW&S  was  founded  in  1921  as  Williams 
&  Saylor  by  the  late  Ralph  W.  Williams.  It 
merged  with  A.  W.  Lewin  Co.  in  1951,  and 
subsequently  absorbed  Green  &  Brodie  and 
the  Kaplan  firm.  Mr.  Mogul  opened  shop 
in  1940  with  a  staff  of  four  (three  of  whom 
are  still  with  the  agency)  and  $200,000 
billing.  Two  of  the  original  accounts — Bar- 
ney's Clothes  which  "broke  in"  on  WNEW 
New  York  with  the  famous  "calling  all  men 
to  Barney's"  and  Rayco  are  still  with  the 
agency. 

Headquarters  of  the  new  agency  will  be 
625  Madison  Ave.,  New  York  (telephone: 
Templeton  8-7100),  with  branches  at  Ray- 
mond-Commerce Bldg.,  Newark  2  (Mitchell 
3-3200)  and  19  Buckingham  St.,  London. 

Broadcasting 


HAS  TWICE  AS 

MANY  ADVERTISERS 

AS  ANY  OTHER  RADIO 

STATION    IN  BALTIMORE! 


And  the  reasons  are  easy  to  see: 


l 


W-l-T-H  gives  you 
lowest  rates  and 
lowest  cost  per 
thousand  listeners 
24  hours  a  day! 


W-l-T-H  gives  you 
complete  coverage 
where  it  counts — 
the  compact,  rich 
Baltimore  market! 


3 


W-l-T-H  gives  you 
powerful  merchan- 
dising "pluses"  to 
push  your  product 
at  point  of  sale! 


Buy  W-l-T-H  and  you  buy  Baltimore  best! 

Tom  Tinsley,  Pres.  Natl.  Reps.:  Select  Station  Representatives  in  New  York,  Philadelphia,  Baltimore,  Washington 

_         w     e  Clarke  Browne  Co.  in  Dallas,  Houston,  Denver,  Atlanta,  New  Orleans 

R.  C.  Embry,  Vice  Pres.  McGavren-Quinn  in  Chicago,  Detroit  and  West  Coast 


Broadcasting 


November  10,  1958    •    Page  39 


o 


CW^  TIME! 


That's  the  capsule  case  history  of  WJBK  Radio's  Tom  Clay 
and  his  recent  watch  offer  test  on  his  "Jack  the  Bellboy 
Show." Tom  offered  his  nighttime  audience  five  watches  to 
the  first  five  listeners  who  correctly  timed  down  to  the  exact 
second  the  new  recording  of  "How  Time  Flies."  This  offer  was 
made  only  once,  and  from  that  one  announcement  came 
2,170  replies!  This  test  is  proof  that  Detroit  is  listening— 
and  responding  — to  WJBK  Radio  and  that  it  is  solid  number 
ONE  across  the  board  at  night.  It  is  also  another  illustra- 
tion that  Storer  Radio  sells  with  the  impact  of  integrity. 
Represented  by  the  KATZ  AGENCY,  INC. 


Famous  on  the  local  scene 


DETROIT 


WJBK 

Detroit 


WJW    WSPD     WIBG      WAGA   WWVA  WGBS 

Cleveland     Toledo    Philadelphia     Atlanta      Wheeling  Miami 


ADVERTISERS  &  GENCIES  continued 

AGENCIES  OR  MORTUARIES? 

Benton  &  Bowies'  McDermott  blames 
his  own  kind  for  the  high  mortality 
rate  of  network  television  shows 


Advertising  agencies  were  chided  last 
week  for  the  high  mortality  rate  of  network 
television  shows. 

The  scolding  was  administered  by  one  of 
the  agencies'  own,  Tom  McDermott,  vice 
president  in  charge  of  television  program- 
ming at  Benton  &  Bowles.  Mr.  McDermott 
has  been  with  the  agency  for  16  years  and 
be/ore  that  time  was  a  director  and  pro- 
ducer in  legitimate  theatre  and  radio. 

How  high  the  mortality  rate?  "Less  than 
half  of  the  shows  on  tv  [networks]  are 
holdovers  from  last  season  in  the  same  time 
slots,"  according  to  Mr.  McDermott.  On 
the  basis  of  a  programming  log  made  up  by 
the  agency,  Mr.  McDermott  predicts  that 
approximately  half  of  the  current  nighttime 
network  television  shows  "will  die"  and  will 
not  broadcast  in  the  next  tv  season. 

Mr.  McDermott's  comments  are  partly 
based  on  a  program  chart  prepared  by  Ben- 
ton &  Bowles,  logging  by  half-hours  the 
period  between  7:30  and  11  p.m.  for  each 
of  the  networks.  It  reveals  more  than  half 
of  the  nighttime  programs  now  on  the  air 
are  replacements  for  shows  which  failed  to 
survive  last  season  (35%),  or  are  old  shows 
moved  to  new  time  periods  in  attempts  to 
put  the  shows  over  ( 19% ) . 

He  laid  the  blame  for  the  mortality  rate 
on  the  agencies'  doorstep  because  of  what 
he  believes  is  their  inability  both  (1)  to 
choose  programs  with  strength  and  (2)  to 
keep  the  shows  strong. 

Mr.  McDermott  acknowledges  most  agen- 
cies "at  least  try  to  select  a  strong  show" 
but,  he  notes,  they  "pay  little  or  no  atten- 
tion to  the  need  for  bolstering  and  main- 
taining public  acceptance  of  the  program." 

Here  is  the  count  of  hours  per  network 
for  each  night  of  the  week  as  well  as  the 
Monday-Friday  daytime  schedules,  taken 
from  B&B's  classification  of  programs  into 
those  established  in  the  same  periods,  those 
established  but  in  new  time  periods  as  well 
as  shows  which  are  entirely  new  to  the 
chedule.  Hours  between  7:30  and  11  p.m. 
ot  accounted  for  in  established  or  new  pro- 
gramming are  station  option  time.  The  log 
s  as  of  Oct.  2. 

Monday:  ABC-TV — 1  hour  established 
nd  in  same  time  period,  IV2  hours  of  new 
hows,  1  hour  to  be  announced;  CBS-TV — 
V2  hour  established  in  same  time  period,  1 
our  established  but  in  new  time  and  2  hours 
ew;  NBC-TV — IV2  hours  established  in 
same  periods,  Vi  hour  established  but  in  new 
period,  1  hour  of  new  programming  and  Vi 
hour  station  option  (10:30-11  p.m.). 

Tuesday:  ABC-TV — IV2  hours  established 
in  same  time  and  2  hours  new  program- 
ming; CBS-TV — V2  hour  established  in 
ame  time,  1  hour  established  but  new  time 

Broadcasting 


periods,  IV2  hours  new  programming  and 
Vi  hour  station  option  (7:30-8  p.m.);  NBC- 
TV — 2  hours  established  in  same  time,  V2 
hour  established  but  in  new  period,  V2  hour 
of  new  programming  and  V2  hour  station 
option  (10:30-11  p.m.). 

Wednesday:  ABC-TV— 1  hour  established 
in  same  period,  IV2  hours  established  but 
in  new  period  and  1  hour  of  new  program- 
ming; CBS-TV — 2  hours  established  in 
same  time,  1  hour  of  new  programming 
and  Vi  hour  station  option  (7:30-8  p.m.); 
NBC-TV — -lVi  hours  established  in  same 
time,  Vi  hour  established  but  in  new  time, 
1  hour  in  new  time  and  Vi  hour  station 
option  (10:30). 

Thursday:  ABC-TV — IV2  hours  estab- 
lished in  same  time,  Vi  hour  established  but 
in  new  time  and  IV2  hours  of  new  pro- 
gramming; CBS-TV — IV2  hours  established 
in  same  period,  IV2  hours  established  but 
in  new  time  and  Vi  hour  of  new  program- 
ming; NBC-TV — Vi  hour  established  in 
same  time,  2  hours  established  but  in  new 
time  and  1  hour  new  programming. 

Friday:  ABC-TV — Vi  hour  established 
in  same  time,  IV2  hours  established  but 
in  new  time  and  IV2  hours  of  new  pro- 
gramming; CBS-TV — 2Vi  hours  established 
in  same  time,  Vi  hour  established  but  in 
new  period  and  V2  hour  of  new  program- 
ming; NBC-TV — 2  hours  established  in 
same  time  and  IV2  hours  of  new  program- 
ming. 

Saturday:  ABC-TV — 2Vi  hours  estab- 
lished in  same  time,  V2  hour  new  show 
and  V2  hour  station  option  (10:30);  CBS- 
TV — 2Vi  hours  established  in  same  periods, 
¥2  hour  of  new  programming  and  Vi  hour 
station  option  (10:30);  NBC-TV — IV2  hours 
established  in  same  time  and  2  hours  of 
new  programming. 

Sunday:  ABC-TV — 1  hour  established  in 
same  time,  Vi  hour  established  but  in  new 
period,  IVi  hours  of  new  programming 
and  V2  hour  station  option  (10:30);  CBS- 
TV — 3  hours  established  and  in  same  period 
and  Vi  hour  established  but  in  new  period; 
NBC-TV — 2Vi  hours  established  in  same 
time,  V2  hour  of  new  programming  and  V2 
hour  station  option  (10:30). 

Totals  in  hours  for  the  nighttime  network 
schedule  (as  of  Oct.  2):  ABC-TV— 9  hours 
established  and  in  same  time  periods,  4 
hours  established  but  in  new  time  periods, 
9Vi  hours  of  new  programming,  1  hour  to 
be  announced  and  1  hour  station  option 
time.  CBS-TV — \2Vi  hours  established  and 
in  same  time,  AV2  hours  established  but  in 
new  time  slots,  6  hours  of  new  programming 
and  W2  hours  station  option.  NBC-TV — 
1 1 V2  hours  established  and  in  same  time 
periods,  3Vi  hours  established  but  in  new 
time,  IV2  hours  of  new  programming  and 


2  hours  station  option  time. 

In  the  daytime  (Monday-Friday)  schedule: 
ABC-TV  has  1 V2  hours  of  established  pro- 
gramming in  the  same  time  periods  and 
now  has  added  a  new  block  of  program- 
ming (Operation  Daybreak).  CBS-TV — 3 
hours  45  minutes  established  programming 
in  the  same  periods,  45  minutes  of  new 
programming  and  Vi  hour  of  station  option. 
NBC-TV — IV2  hours  of  established  pro- 
gramming in  the  same  period,  Vi  hour  of 
established  programming  but  in  a  new  per- 
iod, 2  hours  of  new  programming  and  1 
hour  of  station  option. 

For  the  guidance  of  B&B  executives  as 
well  as  for  clients,  Benton  &  Bowles  also 
spells  out  tv  cost  data  for  network  tv  pro- 
grams, estimating  that  an  average  half-hour 
nighttime  program  in  1959  will  cost  $92,- 
000  for  time  and  talent  [full  details,  Adver- 
tisers &  Agencies,  Nov.  3],  or  an  increase 
of  about  $5,000  over  what  is  figured  to  be 
the  average  cost  of  a  nighttime  network  tv 
show  in  1958. 

While  taking  a  dim  view  of  most  agency 
tv  show  development,  Mr.  McDermott  spe- 
cifically points  to  Benton  &  Bowles'  record: 

"At  Benton  &  Bowles  we  have  put  a  great 
deal  of  work  toward  developing  shows  with 
staying  power.  We  think  we've  been  suc- 
cessful. For  example,  several  of  the  shows 
we  supervise  for  our  clients  are  proven  per- 
formers with  records  of  langevity — shows 
we've  had  from  their  inception." 

He  explains  that  Loretta  Young  (NBC- 
TV)  is  in  its  sixth  season  (Procter  & 
Gamble  is  sponsor);  Zane  Grey  (CBS-TV) 
is  in  its  third  season  (sponsored  by  Gen- 
eral Foods  and  S.  C.  Johnson)  and  Decem- 
ber Bride  (CBS-TV)  is  now  in  the  fifth 
season  (sponsored  by  General  Foods). 

Mr.  McDermott  says  "this  kind  of  pro- 
gramming performance  pays  off  in  efficien- 
cy," noting  that  every  one  of  B&B's  "last- 
season  shows"  delivered  messages  at  a  cost 
"substantially  lower  than  the  average  night- 
time half-hour."  Last  season,  he  observes, 
the  agency  was  able  to  put  on  tv  shows  for 
clients  at  a  lower  cost-per-thousand  than  any 
other  major  agency. 

"We  have  achieved  this  record  of  per- 
formance," he  maintains,  "because  we  make 
advertising  men  out  of  showmen,  instead  of 
trying  to  make  showmen  out  of  ad  men. 

"We  maintain  the  largest  staff  of  exper- 
ienced producer-directors  of  any  agency  in 
the  world.  We  do  so  because  we  believe  it  is 
just  as  important  to  keep  our  shows  vig- 
orous and  effective  as  it  is  to  pick  the  right 
shows  in  the  first  place." 

November  10,  1958    •    Page  41 


Let  Our  Big  Lynnhaven 


in 


■Ml,  ill 


These  famous,  large  and  succulent  oysters 
are  highly  esteemed  by  epicures  all  over 
the  U.  S.  They  are  relatively  scarce;  if 
you  are  lucky  enough  to  see  them  on  the 
menu,  order  them!  And  remember  you 
can  make  this  part  of  the  world  your 
oyster  by  using  WTAR-TV. 


nsmuL  ijwurnu  ~"  

JH    jfc    j(l    I  jli    4.      ki  J>    £    jitf  it 

Jla    lUii  juJ  jlL   AI4   Ati    jMit.  *        A   Ji   JL   i.  . 
it    Sl±         Li  >■)'-  AH  £lA 


Remind  You: 


that  Tidewater,  Va.,  topsail  metro  county  areas  in  the 
southeast  except  Atlanta  and  Miami. 

.  .  .  and  that  LnjLfu  is  a  better  way  to 

spell  it  .  .  .  and  the  best  way  to  sell  it.  For 
WTAR-TV  is  the  greatest  marketing  force  in 
this  great  and  growing  market. 


Mi 


WTAR-TV 


TIDEWATER,  VA.  is  what  Virginians 
call  the  Norfolk-Newport  News  market. 
Listing  by  the  Government  as  separate 
metro  county  areas  obscures  true  size. 
Actually,  this  is  one  continuous  urban 
area  .  .  .  larger  than  Louisville  in  popula- 
tion, and  richer  than  Richmond  plus 
Roanoke  plus  Lynchburg  in  retail  sales! 


CHANNEL  3  •  NORFOLK 


Greatest  Marketing  Force  in  Virginia's  Greatest  Market 

President  and  General  Manager— Campbell  Arnoux  ♦  Vice  President  for  Sales— Robert  M.  Lambe  •  Vice  President  for  Operations— John  Peffer 

Represented  by  Edward  Petry  &  Company,  Inc. 


ADVERTISERS  &  AGENCIES  CONTINUED 


THE  LAYOUT  of  buildings  for  the  Campbell-Ewald,  Detroit,  "Media  Week"  pro- 
motion is  described  by  Carl  Georgi,  C-E  vice  president-media  director,  for  (1  to  r) 
Edwin  K.  Wheeler,  general  manager  of  WWJ-AM-TV;  John  Pival,  vice  president  of 
WXYZ-TV,  and  Hal  Neal,  vice  president  of  WXYZ,  all  Detroit.  The  promotion, 
designed  to  demonstrate  each  C-E  department,  attracted  about  500  media  visitors. 


TV  COMMERCIAL  TILL 
FILLING  UP  IN  WEST 

•  Reaches  30%  of  U.  S.  total 

•  Admen  gauge  coast  influence 

Last  year,  the  nation's  advertising  agen- 
cies spent  about  $50  million  for  the  pro- 
duction of  tv  commercials  for  clients,  with 
more  than  $30  million  being  spent  by  the 
top  10  agencies,  John  Cole,  west  coast 
director  of  film  production  for  Sullivan, 
Stauffer,  Colwell  &  Bayles,  reported  Mon- 
day (Nov.  3).  About  60%  of  the  total  was 
spent  in  Hollywood,  he  said,  contrasting 
that  situation  with  the  one  ten  years  ago, 
when  Hollywood  got  only  about  5%  of  the 
$10  million  spent  for  tv  commercials. 

Mr.  Cole  made  the  contrast  in  intro- 
ducing a  panel  discussion  of  "The  Ex- 
panding Circle  of  Influence  of  Hollywood 
as  the  Center  of  Tv  Commercial  Produc- 
tion" at  a  meeting  of  the  Hollywood  Ad 
Club.  He  attributed  the  move  to  Holly- 
wood to:  the  swing  from  live  to  film  com- 
mercials, the  increasing  importance  of  Hol- 
lywood as  a  point  of  program  origination, 
the  entrance  of  the  major  motion  picture 
companies  into  the  tv  commercial  field, 
the  demand  for  star-spoken  commercials 
and,  particularly,  the  craftsmanship  avail- 
able in  Hollywood,  where  the  technical 
crew  members  employed  on  a  one-minute 
commercial  will  have  an  average  of  20-30 
years  of  motion  picture  experience. 

Barney  Carr,  president,  Cascade  Pic- 
tures of  California,  reviewed  the  progress 
of  producer-agency  relationships  from  the 
early  days  when  producers  felt  that  tv  was 
only  another  form  of  motion  picture  and 
wanted  to  be  given  a  storyboard  and  left 
alone  to  make  a  film,  with  no  appreciation 
of  the  advertiser's  needs  or  wishes,  and 
the  agencies  felt  tv  was  merely  an  exten- 
sion of  radio,  with  copy  all-important  but 
little  appreciation  of  the  visual  approach. 
Producers  have  learned  something  about 
advertising;  agencies  have  learned  some- 
thing about  production  and  advertisers  have 
learned  that  sometimes  changes  have  to  be 
made  in  already-approved  copy  to  achieve 
the  proper  blend  of  words  and  pictures,  he 
said,  resulting  in  a  successful  marriage  of 
creative  thinking  and  practical  knowledge 
which  was  essential  for  development  of  the 
best  tv  commercials. 

Al  Tennyson,  vice  president  in  charge  of 
radio-tv  and  commercial  production  of  Ken- 
yon  &  Eckhardt,  noted  that  his  move  from 
New  York  to  Los  Angeles  in  July,  with  no 
change  in  title,  was  proof  of  his  agency's 
conviction  that  Hollywood  is  the  best  loca- 
tion for  its  tv  commercial  production  head- 
quarters. Quality  of  production  and  com- 
petitive prices  offered  by  Hollywood  com- 
mercial producers  were  main  factors  in 
bringing  about  his  move,  he  said,  predicting 
that  other  agencies  will  follow  K&E  in 
moving  their  commercial  production  head- 
quarters to  the  West  Coast. 

In  introducing  Joanne  Jordan  as  probably 
the  best  known  tv  saleswoman  on  the  West 
Coast,  Mr.  Cole  commented  that  five  years 
ago  he  had  scoured  talent  agencies,  casting 

Page  44    •    November  10,  1958 


directors  and  other  sources  and  with  great 
difficulty  had  lined  up  15  young  women  for 
consideration  as  tv  saleswomen  for  Lifebuoy 
soap.  Recently,  with  no  trouble  at  all,  he 
got  40  eligible  prospects  for  a  similar  job. 

Miss  Jordan  noted  that  while  agency 
men  always  want  "the  average  housewife" 
for  their  commercials,  their  ideas  of  what 
that  term  means  have  changed  radically. 
Seven  or  eight  years  ago,  she  recalled,  they 
picked  girls  in  their  early  20's  who  were 
more  nearly  the  average  showgirl  than 
hausfrau.  Today  they  select  more  believ- 
able types,  usually  in  their  30's  and  often 
over  40,  she  said.  Storyboards  are  better, 
costumes  more  appropriate  and  scripts 
much  more  natural  than  they  were  in  the 
early  days  of  tv  commercials,  making  the 
commercials  easier  for  the  actress  to  de- 
liver and  for  the  public  to  believe,  she  com- 
mented. In  live  commercials,  she  said,  the 
greatest  improvement  has  come  from  the  in- 
troduction of  the  TelePrompTer. 

Roland  Beaudry,  vice  president  of  Collyer 
Adv.  Ltd.,  Montreal,  and  a  former  member 
of  the  Canadian  Parliament,  in  Hollywood 
making  tv  commercials  in  French,  reported 
that  many  of  Hollywood's  best  commercials 
for  the  U.  S.  or  English-speaking  Canada 
become  "expensive  turkeys"  in  French- 
speaking  Canada,  where  living  habits  and 
social  customs  are  as  different  as  the  lan- 
guage. His  agency,  he  said,  serves  as  adviser 
to  U.  S.  advertisers  and  agencies  on  their 
French-Canadian  advertising  in  addition  to 
normal  agency  functions  for  its  own  clients. 

Ed  Cashman,  Foote,  Cone  &  Belding  vice 
president  for  radio-tv  in  Hollywood,  was 
chairman  of  the  day  at  the  HAC's  semi- 
monthly luncheon  meeting  at  Hollywood's 
Roosevelt  Hotel. 

Liquor  Ads  on  Air  Inevitable, 
According  to  Nuyens  Executive 

Radio  advertising  of  Nuyens  vodka  and 
cordials  is  being  carried  out  in  good  taste 
on  radio  and  other  media,  Sheldon  Levine, 
merchandising  director  of  Nuyens,  said 
Nov.  4  in  an  open  letter  to  the  liquor  in- 
dustry. Nuyens  beverages  are  being  pro- 
moted on  WCRB  Waltham,  Mass.,  by 
Federal  Liquors  Ltd..  Boston  [Lead  Story, 
Oct.  27]. 


"An  entire  new  medium  has  been  opened 
for  the  liquor  industry  now  that  Nuyens 
vodka  and  cordials  are  being  advertised  on 
WCRB,"  Mr.  Levine  said  in  the  letter. 
"This  year,  the  25th  anniversary  of  repeal, 
has  been  a  momentous  year  in  the  liquor 
industry.  The  big  change  has  been  the  new 
approaches  to  selling  and  the  new  market- 
ing concepts  advanced  by  advertising  and 
merchandising  people  in  relation  to  the  new 
generation  of  consumers. 

"Nuyens  feels  that  in  this  modern  era  it 
can  no  longer  keep  its  head  buried  in  the 
sand.  A  careful  and  exhaustive  study  has 
been  carried  out  by  Federal  Liquors  for  its 
Nuyens  line.  A  two-year  survey  took  place 
involving  consumers  and  members  of  the 
broadcasting  and  liquor  industries.  As  mem- 
bers of  the  latter,  we  paid  special  attention 
to  the  potential  impact  that  the  explosive 
subject  matter  would  have  on  all  segments 
involved  as  well  as  on  our  own  public  rela- 
tions. The  step  into  radio  was  inevitable." 

Mr.  Levine  cited  a  statement  from  Rep. 
Emanuel  Celler  (D-N.  Y.),  chairman  of  the 
Judiciary  Committee,  "I  congratulate  Nuy- 
ens vodka  for  being  the  trail  blazer — the 
first  to  advertise  hard  liquor  on  radio  or 
television.  I  have  been  endeavoring  ever 
since  prohibition  to  have  the  liquor  industry 
drop  its  inferiority  complex  and  realize  that 
it  is  a  legitimate  business." 

Nahas,  Blumberg  Join  Kamin 
To  Organize  Houston  Agency 

The  Kamin  Adv.  Co.,  Houston,  Tex.,  is 
expanding  to  become  Kamin-Nahas-Blum- 
berg  Inc.,  the  agency  has  announced. 

The  agency's  president-plans  board  chair- 
man Lester  Kamin,  who  founded  it  in  1946. 
continues  in  that  capacity.  Fred  Nahas. 
president  of  KXYZ  Houston,  is  resigning 
to  become  K-N-B  sales  vice  president.  Third 
owner  B.  L.  Blumberg,  Kamin  executive 
vice  president  for  the  past  six  years,  be- 
comes K-N-B  operations-administration 
vice  president. 

In  other  appointments  William  Sims  has 
been  named  art-production  director,  Diana 
Muth  chief  copy-writer  and  Billy  Lazarus 
tv  production  director.  Kamin-Nahas-Blum- 
berg  has  film,  recording  and  art  studios  and 
offices  at  605  McGowen  St. 

Broadcasting 


Dept.  of  Amplification, 


or  a  Statement  About  Understatement,  or  Shrinking  Iowa,  or  Growing 
Iowa,  or  So  Big  is  Iowa,  or  Who  Watered  Those  Figures? 


Qur  attention  has  been  called  to  the  Statistical 
Abstract  of  the  U.  S.,  which  states  unequivo- 
cally that  the  area  of  Iowa  is  56,290  square  miles. 

We  recently  imputed  to  a  fictitious  character 
under  depth  analysis  the  statement  that  Iowa  con- 
tained 56,280  square  miles. 

This  set  us  off  on  an  extensive  half-hour  re- 
search project  which,  now  that  it's  completed, 
makes  us  think  we  should  have  ignored  the  whole 
thing,  passing  off  the  ten-mile  difference  as  typi- 
cal of  the  way  we  understate. 

Our  authority  for  the  original  statement  was 
Webster's  New  Collegiate  Dictionary.  The 
American  College  Dictionary  concurs.  So  does 
the  Tour  Book  of  the  AAA.  The  Columbia  En- 


cyclopedia says  56,147.  Webster's  New  Inter- 
national (Second  Edition)  says  56,147  including 
inland  water.  Turns  out  that  all  of  our  figures 
include  inland  water,  variously  quoted  at  245  or 
294  square  miles. 

Well,  that's  the  way  it  goes.  Iowa — real, 
honest-to-goodness  down-to-earth-type  Iowa — 
consists  of  something  like  35,564,853  acres,* 
34,045,000  of  which  are  in  farms.  The  authority 
for  the  first  figure  is  the  Iowa  Development 
Commission;  the  second  came  from  the  Statisti- 
cal Abstract  of  the  U.  S.  (Bureau  of  the  Census)  . 
What's  more  to  the  point:  WMT-TV  dominates 
three  of  Iowa's  six  largest  cities  and  covers  well 
over  half  of  the  tv  families  in  Iowa. 


WMT-TV 

CBS  Television  for  Eastern  Iowa 
Cedar  Rapids-Waterloo 

Represented  Nationally  by  The  Katz  Agency,  Inc. 
Affiliated  with  WMT  Radio,  KWMT  Fort  Dodge. 

The  Missouri  River  has  a  snaky  way  of  ('.banging  course.    What's  Iowa  today  may  be  gone  tomorrow.    But  not  far.    Or  much. 


Broadcasting 


November  10,  1958    •    Page  45 


ADVERTISERS  t  AGENCIES  continued 

ADULTS  CHOOSE  RADIO  OVER  TV 
MOST  OF  DAY,  RAB  REPORT  SHOWS 


Radio  reaches  more  adults  than  television 
during  two-thirds  of  the  broadcast  day  (be- 
tween 6  a.m.  and  6  p.m.),  according  to  a 
study  released  last  Friday  (Nov  7)  by  the 
Radio  Advertising  Bureau. 

This  conclusion  emerged  from  an  RAB- 
commissioned  survey  conducted  by  the 
Pulse  Inc.,  New  York,  in  27  major  markets. 
The  results  of  the  study  are  contained  in  a 
12-page  RAB  report,  "Adult  Audience 
Patterns,"  which  is  being  mailed  to  adver- 
tisers, agencies  and  RAB  members. 

The  report  stresses  the  importance  to  an 
advertiser  of  reaching  the  adult  market, 
claiming  that  93.6%  of  all  food  and  grocery 
purchases  are  made  by  adults,  and  adding 
that  "radio  offers  many  advantages  over 
television  as  an  adult  medium." 

The  booklet  states  that  an  hour-by-hour 
breakdown  shows  that  the  radio  adult  audi- 
ence is  larger  than  that  of  tv  between  6 
a.m.  and  6  p.m.  and  the  average  quarter- 
hour  adult  radio  audience  during  this  period 
is  "nearly  twice  as  high."  It  also  makes  the 
point  that  day  or  night,  more  than  85  out 
of  every  100  radio  listeners  are  adults. 

Though  RAB  did  not  release  the  com- 
plete hour-by-hour  list,  officials  noted  that 
at  8  a.m.,  radio  has  an  adult  audience  of 
8,138,000  as  against  2,180,000  for  tv,  and 
at  4  p.m.,  radio  has  an  adult  audience  of 
6,439,000  as  compared  to  4,794,000  for  tv. 

He  said  that  the  number  of  adults  reached 
by  radio  in  an  average  hour  between  7  a.m. 
and  6  p.m.  is  6,506,000,  while  the  com- 
parable figure  for  tv  is  3,550,000  (see  chart). 

RAB  did  not  reveal  the  comparative  radio 


COMPARING  ADULT  AUDIENCES 


AVERAGE  NUMBER  OF  ADULTS  REACHED 

(7AM-6PM,  27-Market  Area-add  000) 


6,506 


RADIO  TELEVISION 


and  tv  figures  for  nighttime,  but  officials 
said  that  by  no  means  do  they  concede 
nighttime  to  tv.  They  said  that  radio,  at 
television's  highest  point,  has  three  times 
as  many  adults  listening  as  television  has 


adults  viewing  at  radio's  peak  periods. 

The  report  points  out  that  in  the  morning, 
less  than  62  out  of  100  tv  viewers  are  adults; 
in  the  afternoon,  about  59%  of  the  tv 
viewers  are  adults  and  in  the  evening  the 
figure  rises  to  76%.  The  report  continues: 

"About  69%  of  all  adult  tv  viewing  takes 
place  after  6  p.m.  while  the  radio  adult 
audience  is  spread  throughout  the  broad- 
cast day  .  .  .  thus  when  the  two  broadcast 
media  are  compared,  radio  emerges  as  a 
medium  that  offers  advertisers  a  command- 
ing hold  on  adult  audiences. 

RAB  officials  said  that  the  27  markets 
surveyed  for  the  report  are  those  where 
radio  and  tv  audiences  are  measured  in 
identical  areas  by  Pulse.  They  are  said  to 
cover  a  cross-section  of  major  American 
cities  which  account  for  41.5%  of  retail 
sales  and  in  which  more  than  38%  of  all 
U.  S.  homes  are  located. 

Role  of  Research  Man 
Discussed  by  Marketers 

Q:  Should  the  agency  research  man  be 
specialist  or  generalist? 

A:  It  depends  on  where  you  want  to 
work. 

That  was  the  upshot  of  last  week's  work- 
shop meeting  of  the  American  Marketing 
Assn.  of  New  York,  which  heard  three 
Foote,  Cone  &  Belding  research  executives 
describe  '"How  We  Create  a  Better  Adver- 
tising Program  From  Market  Research." 
The  three:  Paul  Gerhold  and  Cornelius 
DuBois,  research  vice  presidents,  and 
Thomas  McKiernan.  manager  of  research. 

The  meeting's  focus  shifted  to  the  ques- 
tion of  the  researcher's  role  after  three  other 
agency  executives — William  Weilbacher  of 
Dancer-Fitzgerald-Sample.  Ben  Gedalecia  of 
BBDO  and  Richard  Lessler  of  Grey  Adv. — 
rebutted  the  FC&B  position.  FC&B's  posi- 
tion was  that  the  research  role  should  be 
integrated  as  closely  as  possible  with  media 
and  other  functions  of  the  agency,  and  that 
the  researcher  himself  should  be  brought 
close  to  decision-making  areas.  The  score: 
one  for,  two  against. 

It  was  Mr.  McKiernan's  description  of 
how  his  research  department  operated,  and 
what  kind  of  men  it  wanted  to  hire,  that 
sparked  the  controversy.  He  outlined  a  sit- 
uation in  which  research  and  media  people 
work  in  the  same  offices  on  the  same  prob- 
lems, each  working  in  complementary  roles. 
Left  alone,  Mr.  McKiernan  stated,  the 
media  man  tends  to  drift  into  ruts  of  habit, 
unaware  of  current  marketing  situations. 
Similarly,  he  said,  a  researcher  on  his  own 
tends  to  retire  into  a  statistical  ivory  tower. 
Together  they  form  an  effective  unit. 

Mr.  McKiernan  further  described  the 
FC&B  research  man  as  covering  the  water- 
front of  research  problems,  familiar  with 
all  but  not  a  working  specialist  at  any  one. 
The  result,  he  said,  is  a  man  who  becomes 
actively  involved  and  partisan  to  the  client's 
problem. 

Not  so  at  D-F-S,  said  Mr.  Weilbacher. 


That  agency  does  not  regard  its  research 
department  as  the  "repository  of  all  knowl- 
edge," but  as  a  group  of  individual  special- 
ists who  can  provide  necessary  information 
to  other  agency  areas  which  need  it.  It's  a 
problem-oriented  operation  at  D-F-S,  he 
said. 

Mr.  Gedalecia,  who  noted  he  had  worked 
in  research  capacities  for  the  government, 
for  a  network  and  for  an  agency,  said  the 
research  man  is  "the  same  animal  every- 
where." He  felt  the  researcher's  role  had 
grown  to  sufficient  stature  that  he  should  be 
given  independent  recognition  as  a  specialist, 
and  not  be  required  to  be  "almost-copy 
writer  or  almost-something  else"  as  well  as 
researcher.  While  recognizing  the  need  for 
some  of  the  "togetherness"  described  in  the 
FC&B  operation  be  held  out  for  a  degree 
of  "apartness"  in  the  research  function. 

The  staunchest  supporter  for  the  FC&B 
concept  was  Mr.  Lessler  of  Grey,  who  said 
it  was  unrealistic  to  cut  the  research  man 
off  from  other  agency  operations.  His  re- 
marks were  not  all  in  favor,  however;  re- 
ferring to  the  elaborate  marketing  research 
plans  prepared  by  FC&B  for  its  clients,  he 
said  this  technique  often  substitutes  form 
for  substance,  and  that  there  often  is  neither 
time  nor  need  for  elaborate  "dictionary" 
research  manuals  on  client  problems.  The 
research  job  as  he  saw  it  is  to  supply  fodder 
to  the  marketing  strategists,  and  to  attack 
the  principal  problem  of  a  particular  client. 

RTES  Announces  Speaker  List 
For  Timebuying  Seminar  Lunches 

Radio-tv  will  be  explored  in  17  different 
sessions  of  the  Radio  &  Television  Execu- 
tives Society's  Timebuying  &  Selling  Seminar 
that  starts  Nov.  1 8  and  ends  next  March  24. 
The  luncheon  meetings  will  be  held  at  the 
Lexington  Hotel  in  New  York.  Dates,  speak- 
ers and  general  subject  matter: 

Nov.  18.  Emil  Mogul  of  Emil  Mogul  Co. 
on  how  he  looks  at  the  media;  Nov.  25,  a 
network  president  (yet  to  be  announced)  on 
same  subject:  Dec.  2,  Hal  Miller  of  Benton 
&  Bowles  and  John  Sheehan  of  Television 
Bureau  of  Advertising  on  use  of  Nielsen 
Coverage  Study  No.  3;  Dec.  9,  Adam 
Young  of  Adam  Young  Inc.  on  ratings;  Dec. 
16,  Gene  Accas  of  Grey  Adv.  and  Mitchell 
Wolfson  of  WTVJ  (TV)  Miami  on  "hy- 
poed" ratings;  Jan.  6.  Newman  F.  McEvoy 
of  Cunningham  &  Walsh  on  media-market- 
ing; Jan.  13,  I.  L.  Eskenasy,  Lestoil  Inc.. 
and  Joseph  Scheideler  of  Bryan  Houston  on 
saturation  tv  and  radio. 

Jan.  20,  Dr.  Seymour  Banks  of  Leo  Bur- 
nett and  Michael  J.  Donovan  of  Benton  & 
Bowles  on  all-media  buying;  Jan.  27,  Nor- 
man (Pete)  Cash  of  TvB  on  the  tv  audience: 
Feb.  3,  A.  W.  Dannenbaum  Jr..  Westing- 
house  Broadcasting  Co.,  on  two  types  of 
radio;  Feb.  10.  George  Armstrong  of  WHB 
Kansas  City  (Storz  stations)  and  Lee  Rich 
of  Benton  &  Bowles  on  local  vs.  national 
rates;  Feb.  17.  Frank  Silvernail.  consultant, 
and  Lloyd  Griffin  of  Peters.  Griffin.  Wood- 
ward on  the  representative's  knowledge; 
Feb.  24,  Alexander  Cantwell,  BBDO,  and 
Howard  Meighan  of  Videotape  Productions 


Page  46    •     November  10,  1958 


Broadcasting 


STUDY 


WTVJ'S 

TOTAL* 
COVERAGE 


When  buying  South 
Florida's  372,200  TV 
homes  and  $23^  billion  \ 
retail  sales,  study  WTVJ's 
total  coverage.  For  only 
WTVJ  delivers  unduplicated 
network  coverage  throughout 
the  entire  South  Florida 
market.  Network  program- 
ming of  all  other  Miami  stations 
is  duplicated  in  Palm  Beach. 

That's  why  WTVJ  alone  provides 
total  coverage.  And  NCS  #3 

shows  this  startling  fact:  Among  all  Florida  stations, 
WTVJ  is  first  in  monthly  and  weekly  coverage,  and 
first  in  daytime  and  nighttime  circulation,  weekly 
and  daily!  Ask  your  PGW  colonel  for  the  compelling 
WTVJ  story  today! 

Data  from  Television  Magazine,  Sept.,  1958,  and 
Sales  Management's  Survey  of  Buying  Power,  1958 

WTVJ  MIAMI 

CHANNEL  4- 

Represented  by:  Peters,  Griffin,  Woodward,  Inc. 
Dictionary  defines  TOTAL  as  "whole,  amount,  complete,  entire. 


November  10,  1958    •    Page  47 


This  is  another  in  our  series  about  successful  people  in  advertising.  Peters,  Griffin,  Woodward,  Inc.,  Spot  Television 


SELLDEEPLY 


"My  product  is  different",  says  Mr.  Selldeeply.  "Its  uses  and  advantages  must 
be  explained  in  great  detail." 

Spot  Television  soon  showed  him,  however,  that  repetition  is  the  best  teacher, 
the  best  way  to  make  different  things  seem  familiar — and  desirable. 

In  Spot  Television  you  can  repeat  your  product's  "points  of  difference"  day- 
after-day  and  night-after-night ...  or  you  can  pack  them  all  into  a  program 
of  your  own.  In  short,  you  can  sell  your  way  in  Spot  Television. 

We'd  like  to  send  you  a  copy  of  "A  LOCAL  AFFAIR"  which  will  show  you  how 
many  ways  Spot  Television  can  sell  your  product. 

Just  write  to  Peters,  Griffin,  Woodward,  Spot  Television,  250  Park  Avenue,  N.Y.C. 


MIDWEST 

EAST 

WHO-TV 

Des  Moines 

13 

NBC 

WBZ-TV 

Boston         4  NBC 

WOC-TV 

Davenport 

6 

NBC 

WGR-TV 

Buffalo        2  NBC 

WEST 

WDSM-TV 

Duluth-Superior 

6 

NBC-ABC 

KYW-TV 

Cleveland     3  NBC 

KBOI-TV 

Boise 

2 

CBS 

WDAY-TV 

Fargo 

6 

NBC-ABC 

WWJ-TV 

Detroit        4  NBC 

KBTV 

Denver 

9 

ABC 

KMBC-TV 

Kansas  City 

9 

ABC 

WJIM-TV 

Lansing       6  CBS 

KGMB-TV 

Honolulu 

9 

CBS 

W  ISC-TV 

Madison,  Wise. 

3 

CBS 

WPIX 

New  York    11  IND 

KMAU  KHBC-TV  Hawaii 

WCCO-TV 

Minneapolis-St.  Paul 

4 

CBS 

KDKA-TV 

Pittsburgh    2  CBS 

KTLA 

Los  Angeles 

5 

IND 

WMBD-TV 

Peoria 

31 

CBS 

WROC-TV 

Rochester     5  NBC 

KRON-TV 

San  Francisco 

4 

NBC 

KIRO-TV 

Seattle-Tacoma 

7 

CBS 

SOUTHWEST 

SOUTHEAST 

KFDM-TV 

Beaumont 

6 

CBS 

WLOS-TV 

Asheville,  Green- 

KRIS-TV 

Corpus  Christi 

6 

NBC 

ville,  Spartanburg   13  ABC 

WBAP-TV 

Fort  Worth-Dallas 

5 

NBC 

WCSC-TV 

Charleston,  S.  C.  5 

CBS 

KENS-TV 

San  Antonio 

5 

CBS 

WIS-TV 

Columbia,  S.  C.  10 

NBC 

VVSVA-TV 

Harrisonburg,  Va.  3 

ALL 

WFGA-TV 

Jacksonville  12 

NBC 

WTVJ 

Miami  4 

CBS 

WDBJ-TV 

Roanoke  7 

CBS 

Peters,  Griffin,  Woodward, 
Spot  Television 


INC. 


NEW  YORK 


CHICAGO 


Pioneer  Station  Representatives  Since  7  932 

DETROIT    •    HOLLYWOOD    •    ATLANTA    •    DALLAS    •    FT.  WORTH    •    SAN  FRANCISCO 


ADVERTISERS  &  AGENCIES  continued 


SO  ENDS  AN  ERA  OF  CADILLAC  GIVEWAYS 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  125,766,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Oct.  24-Oct.  30.  This  is  how  they  spent  their  time: 

71.8%  (90,300,000)  spent  1,769.8  million  hoursf            watching  television 

54.6%  (68,668,000)  spent    943.6  million  hours    listening  to  radio 

83.1%  (104,512,000)  spent    428.6  million  hours   reading  newspapers 

35.6%  (44,773,000)  spent     184.2  million  hours    reading  magazines 

26.0%  (32,699,000)  spent  400.8  million  hours        watching  movies  on  tv 

21.4%  (26,942,000)  spent     111.4  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  dally  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Oct.  1,  Sindlinger  data  shows:  (1)  111,385,000 
people  over  12  years  of  age  have  access  to  tv  (88.6%  of  the  people  in  that  age 
group);  (2)  43,132,000  households  with  tv;  (3)  47,491,000  tv  sets  in  use  in  U.  S. 


on  tv  tape's  significance;  March  3,  Klavan  & 
Finch  (personalities  on  WNEW  New  York) 
and  Cordic  &  Co.  (KDKA  Pittsburgh)  on 
personality  selling;  March  10,  Hal  Davis  of 
Grey  Adv.  and  Mex  Buck  of  WRCA  New 
York  on  merchandising-promotion  in  buying 
and  selling;  Gertrude  Scanlan  of  BBDO  and 
Richard  O'Connell,  representative,  on 
streamlined  rate  cards,  and  March  24,  Kevin 
Sweeney  of  RAB  on  the  radio  audience. 

Latest  AN  PA  Target: 
Tv  Cost-Per-Thousand 

Newspapers,  through  the  Bureau  of  Ad- 
vertising of  the  American  Newspaper  Pub- 
lishers Assn.,  took  another  swipe  at  tele- 
vision last  week.  The  spokesman  was  Dr. 
Howard  Hadley,  research  vice  president, 
addressing  a  media  research  discussion 
group  of  the  American  Marketing  Assn.  in 
New  York. 

His  target  was  costs-per-thousand,  and 
"facts  and  fantasies"  in  using  them  for 
media  comparisons.  Dr.  Hadley's  main  con- 
tentions regarding  tv:  (1)  media  comparisons 
should  be  made  on  a  basis  of  individuals 
rather  than  households;  (2)  c-p-m  should 
be  based  on  actual  advertising  exposures 
rather  than  opportunities  for  exposure;  (3) 
beyond  that,  only  persons  who  are  prospects 
for  the  advertised  product  should  be  count- 
ed; (4)  persons  viewing  the  program  should 
not  be  considered  as  also  viewing  the  com- 
mercials, and  (5)  it  is  fallacious  to  divide  the 
tv  program  c-p-m  by  commercial  minutes 
to  find  cost-per-thousand-per-commercial 
unit. 

Dr.  Hadley  concluded  on  a  surprising 
note,  stating  that  his  research  showed  that 
"magazines,  newspapers  and  television  are 
remarkably  close  on  costs."  He  did  not 
elaborate. 

Lestoil  President  Tells  Admen 
Newspapers  Not  Flexible  Enough 

But  for  the  lack  of  cooperation  from 
New  England  newspaper  publishers,  most 
of  Lestoil's  $9  million  ad  budget  might  be 
in  papers  instead  of  tv,  Jacob  L.  Barowsky, 
founder-president  of  Adell  Chemical  Co., 
(Lestoil  detergent),  Holyoke,  Mass.,  told  the 
Cleveland  Advertising  Club,  Oct.  31. 

"In  our  early  experience  with  newspaper 
advertising,"  Mr.  Barowsky  said,  "we  found 
we  were  unable  to  get  the  coverage  and 
saturation  we  needed  on  sufficiently  econom- 
ical terms.  Our  original  distribution  area 
covered  approximately  35  miles  from 
Holyoke,  but  the  advertising  manager  of 
the  daily  newspaper  in  our  area  insisted  on 
our  paying  full  national  rates.  Since  the 
lack  of  flexibility  made  it  impossible  for  us 
to  use  newspapers,  in  1954  [with  a  $10,000 
ad  budget]  we  decided  to  make  one  last 
attempt  in  advertising  Lestoil  to  the  con- 
suming public — through  the  new  medium 
of  television." 

Mr.  Barowsky  this  year  made  a  film 
"The  House  That  Television  Built,"  for 
Television  Bureau  of  Advertising  designed 
to  show  the  value  of  spot  tv.  Adell  Chem- 
ical Co.  produces  8  million  bottles  of  Les- 
toil a  month.  Its  commercials  are  carried 
on  185  tv  stations. 


The  epoch  of  the  big  money  tv  quiz  closed 
last  week  as  two  major  advertisers — Revlon 
and  P.  Lorillard — officially  closed  the  books 
on  Entertainment  Productions  Inc.'s  The 
$64,000  Question  on  CBS-TV. 

The  show,  which  premiered  in  June  1955 
and  thereby  inspired  a  number  of  super- 
jackpot  tv  quizzes  (of  which  the  late 
Twenty-One  on  NBC-TV  became  perhaps 
the  most  controversial),  officially  went  off 
the  air  Sunday  night  Nov.  2.  That  night, 
the  future  of  Question  was  still  unsettled  but 
subsequently  advertiser  indecision  was  re- 
solved and  the  program  scrapped. 

Last  Wednesday  Revlon  Advertising  Vice 
President  George  J.  Abrams  and  CBS-TV 
Executive  Vice  President  Hubbell  Robinson 
Jr.  confirmed  a  general  belief  of  many  that 
ratings  were  at  the  root  of  Revlon's  restless- 
ness. Said  Mr.  Robinson:  "Although  the  in- 
tegrity of  the  first  .  .  .  big  quiz  show  was  not 
an  issue  in  the  replacement,"  the  Question 
nevertheless  became  victim  of  "declining 
quiz  show  audiences." 

Mr.  Robinson's  reference  to  "integrity" 
obviously  was  in  connection  with  adverse 
publicity  and  a  grand  jury  investigation  into 
tv  quizzes  triggered  by  charges  of  "fix"  late 
last  summer  by  several  former  contestants 
of  various  big  money  programs.  Coincident 
with  plummeting  Question  ratings  was  the 
demise  of  such  other  quizzes  as  Twenty 
One  and  Dotto. 

When  it  was  apparent  that  Revlon  and 
Lorillard  wanted  out,  CBS-TV  proposed 
Wolf  Enterprises'  Keep  Talking  as  a  sub- 
stitute. Talking  was  a  summer  replace- 
ment on  CBS-TV,  Tuesdays,  8:30-9  p.m. 
Lorillard  agreed  but  Revlon  didn't,  express- 
ing instead  an  interest  in  the  vacant  alter- 
nate sponsorship  of  Ed  Murrow's  Person  to 
Person,  Fridays,  10:30-11  p.m.,  (Person  to 
Person  had  expected  to  be  sold  entirely 
earlier  this  year  via  a  Benton  &  Bowles  or- 
der on  behalf  of  Maxwell  House,  but  the 


order  evaporated  and  Lorillard  was  left  as 
sole  sponsor;  with  Revlon  moving  in,  the 
cigarette  and  cosmetic  advertisers  once 
again  will  be  re-united).  Lorillard  will  keep 
the  Sunday  10-10:30  p.m.  slot  and  in  it 
is  running  Keep  Talking  which  features 
Carl  Reiner,  Audrey  Meadows,  Joey  Bishop, 
Paul  Winchell  and  Danny  Dayton.  CBS-TV 
officials  say  they  have  "a  prospect"  to  share 
Lorillard's  tab. 

Revlon,  in  the  first  pangs  of  restlessness 
with  Question,  had  informed  NBC-TV  it 
would  like  to  join  Lorillard  as  alternate- 
week  sponsor  of  Arthur  Murray  Party  on 
Tuesday  nights  should  Pharmaceuticals 
Inc.  decide  against  buying  this  program 
after  Lorillard.  indicated  a  traditional  to- 
bacco manufacturer's  reluctance  to  share  a 
show  with  a  drug  advertiser  [At  Deadline, 
Oct.  27].  But  this  roadblock  was  hurdled 
by  Pharmaceuticals  and  Revlon  backed  off. 

Meanwhile,  Revlon  last  week  confirmed 
the  appointment  of  Leo  Bogart,  formerly  of 
McCann-Erickson's  research  department,  as 
market  research  director,  a  new  post. 

The  $64,000  Question  during  its  three - 
and-half  year  run  gave  away  $2. 1  million  in1 
cash  prizes  as  well  as  29  Cadillac  "consola- 
tion prizes" — each  auto  estimated  to  cost 
over  $5,000. 

W&L  Wins  $25,000,  Copy  Rights 
From  Schick  in  Suit  Settlement 

An  award  of  $25,000  "in  lieu  of  dam- 
ages" has  been  made  by  Schick  Inc.  to  War- 
wick &  Legler  Inc.,  New  York,  its  former 
advertising  agency.  The  sum  was  arrived  at 
Oct.  31  after  some  six  weeks  of  negotiations 
and  terminates  the  year-old  litigation  be- 
tween the  Lancaster,  Pa.,  shaver  firm  and 
its  former  service  organization.  The  settle- 
ment ends  a  case  which  has  important  bear- 
ing on  ownership  rights  in  advertising  ideas. 

The  suit  arose  out  of  the  agency's  claim 


Page  50    •    November  10,  1958 


Broadcasting 


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ADVERTISERS  &  AGENCIES  continued 


that  Schick  and  its  new  agency,  Benton  & 
Bowles,  had  appropriated  a  "cotton  test"  ad- 
vertising idea  that,  W&L  claimed,  it  devised 
when  it  still  had  the  Schick  account  and 
which,  it  said,  Schick  rejected  at  the  time. 
After  the  idea  showed  up  in  Benton  & 
Bowles'  prepared  tv  commercials  (on  NBC- 
Tv's  Dragnet)  and  print  ads  (Look  Maga- 
zine), W&L  pressed  for  a  permanent  injunc- 
tion that  would  forbid  B&B  to  continue 
placement  of  this  series.  Earlier  this  year, 
the  U.  S.  District  Court  in  Philadelphia  en- 
joined Schick  from  using  the  idea  and  de- 
termined the  idea  to  be  the  property  of 
W&L.  This  freed  W&L  to  continue  "dis- 
cussions" with  rival  shaver  firm  Remington- 
Rand  to  which  W&L  had  hoped  to  sell  the 
idea,  such  a  sale  perhaps  leading  to  the 
agency  being  appointed  to  work  for  R-R. 

When  the  injunction  was  made  permanent 
this  past  spring,  Schick  filed  an  appeal  with 
the  Court  of  Appeals  in  Philadelphia  and  at 
this  point,  settlement  talks  began  between 
the  two  law  firms  representing  plaintiff  and 
defendant. 

In  New  York  last  week,  H.  Paul  War- 
wick, W&L  president,  said  he  was  "happy  to 
see  the  settlement  of  this  case.  We  are  in 
the  advertising  business,  not  in  the  business 
of  litigation  of  lawsuits."  He  expressed 
"delight"  that  his  ex-client  had  sought  to 
settle,  rather  than  to  prolong  the  argument. 

Bon  Ami,  W&G  Settle 
Contract  Breach  Tiff 

After  a  month  of  controversy,  Weiss  & 
Geller  Inc.  and  its  former  client,  Bon  Ami 
Co.,  last  week  were  about  to  settle  their  con- 
tract dispute.  Terms:  W&G  will  defrost  the 
$56,000  worth  of  Bon  Ami  cash  assets  it  had 
frozen  at  Manhattan's  Chemical  Corn  Ex- 
change Bank  through  a  writ  of  attachment; 
Bon  Ami  will  pay  its  former  agency  $40,000 
upon  receipt  of  its  bank  funds. 

The  only  explanation  was  a  joint  state- 
ment Thursday  afternoon  by  Max  Tendrich, 
executive  vice  president-media  director  of 
W&G  and  Emil  Morosini  Jr.,  vice  president- 
counsel  of  Bon  Ami:  "In  the  heat  of  legal 
proceedings  .  .  .  numerous  statements  were 
made  that  may  have  cast  certain  reflections 
upon  the  integrity  and  competence  of  both 
Weiss  &  Geller  and  Bon  Ami.  It  is  the  pur- 
pose of  this  joint  statement  to  correct  these 
impressions,  and  dispel  such  reflections,  if 
they  exist,  and  to  state  unequivocally  that  a 
complete  settlement  of  the  case  has  been 
effected  to  the  complete  satisfaction  of  all 
parties  concerned." 

Neither  plaintiff  nor  defendant  would 
shed  any  more  light  on  the  settlement.  Pa- 
pers on  file  with  the  New  York  Supreme 
Court  show  that  the  two  factions  arbitrated 
and  settled  their  dispute  Oct.  30. 

According  to  the  agreement  which  has  yet 
to  be  carried  out,  the  sheriff  of  the  County 
of  New  York  will  release — after  first  deduct- 
ing "lawful  fees  poundage" — the  $56,000 
of  Bon  Ami  funds.  Weiss  &  Geller  then  is  to 
receive  a  check  for  $40,000  with  "a  state- 
ment of  confession  of  judgment"  signed  and 
executed  by  Bon  Ami. 

But  officers  of  Bon  Ami  explained  last 
week  that  this  "statement"  in  no  way  means 


that  Bon  Ami  admitted  to  W&G's  original 
charges — that  the  advertiser  had  breached 
its  agency  contract.  "This  is  merely  a  legal 
technicality,"  Bon  Ami  noted.  The  state- 
ment, it  was  explained,  is  held  in  escrow  by 
W&G  in  the  event  that  Bon  Ami  defaults  on 
its  $40,000  settlement.  Upon  payment,  the 
"statement"  is  returned  to  Bon  Ami,  it  was 
explained. 

After  the  exchange  of  cash,  the  action  is 
to  be  dropped  without  costs  to  either  party 
or  against  the  other,  the  court  papers  stated. 
Bon  Ami,  upon  settlement,  has  agreed  to 
drop  its  answer  to  W&G's  original  charges 
and  also  will  scrap  its  counterclaim. 

W&G,  fired  early  in  September  by  the 
peripatetic  advertiser  [Advertisers  &  Agen- 
cies, Sept.  15],  last  month  filed  suit  to  de- 
mand restitution  of  $115,199.18  it  claimed 
was  due  the  agency  on  barter  and  straight 
advertising  commissions  past,  present  and 
future;  at  the  same  time  W&G  contacted 
radio-tv  stations  it  had  done  business  with 
on  behalf  of  Bon  Ami,  put  them  on  notice 
that  W&G — not  the  newly-appointed  agency 
of  Cole,  Fisher  &  Rogow — was  the  agency 
of  record  "until  June  1959."  Bon  Ami  coun- 
ter claimed  that  W&G  owed  it  $186,300- 
plus  for  recovery  of  commissions  it  said 
W&G  did  not  justly  earn,  plus  damages 
[Advertisers  &  Agencies,  Oct.  20]. 

Meanwhile,  Bon  Ami  was  continuing  to 
"use  up  [its]  barter  commitments  as  fast  as 
possible,"  adding  paid  time  in  its  efforts  to 
revive  lagging  sales.  Bon  Ami  will  co-spon- 
sor the  return  to  MBS  of  columnist  Walter 
Winchell,  it  was  announced  last  week.  With 
the  role  of  Cole,  Fisher  &  Rogow  Inc.  as 
Bon  Ami's  new  agency  now  beyond  dispute, 
Bon  Ami  has  ordered  a  minimum  of  13 
weeks  on  a  Mutual  lineup  of  450  stations 
starting  Sunday  (Nov.  16),  Bon  Ami  also 
is  bolstering  its  barter  campaign  with  radio- 
tv  spots  in  some  60-70  markets. 

Agency  Year  Ending  on  Up-beat 
Most  Will  Pay  Christmas  Bonus 

An  optimistic  view  for  the  future  con- 
tinues to  mount  within  the  ranks  of  the 
larger  advertising  agencies.  Latest  indica- 
tions include  BBDO  President  Charles  H. 
Brower's  memo  of  several  days  ago  reassur- 
ing the  agency's  staff  of  a  Christmas  bonus 
this  year,  and  Bryan  Houston  President 
William  R.  Hillenbrand  announcing  Thurs- 
day (Nov.  6)  that  the  agency's  entire  staff 
also  would  receive  a  bonus  this  year  and 
that  the  company  will  inaugurate  a  com- 
pany-paid major  medical  insurance  pro- 
gram to  supplement  Blue  Cross,  Blue  Shield 
and  group  life  insurance,  all  paid  by  the 
Houston  agency. 

Other  previously  reported  signs  pointing 
to  a  financial  comeback  among  the  agencies 
(though  McCann-Erickson  is  skipping  a 
Christmas  bonus  this  year)  were:  Kenyon  & 
Eckhardt  restoring  and  making  retroactive 
salary  cuts  effected  for  top-paid  executives 
earlier  in  the  year;  Kudner  announcing  a 
maximum  deposit  to  its  profit-sharing  plan 
and  bonus  to  its  employes,  and  Dancer-Fitz- 
gerald-Sample approving  a  maximum  com- 
pany contribution  to  its  employes  profit- 
sharing  plan. 


Maxwell  Ground  Coffee 
Transferred  to  OB&M 

General  Foods  Corp.,  a  prestige  and 
heavy  broadcast  foods  advertiser,  last  week 
assigned  Maxwell  House  vacuum  packed 
ground  coffee  to  Ogilvy,  Benson  &  Mather. 
New  York,  which  becomes  GF's  fourth 
agency. 

The  other  agencies  are  Benton  &  Bowles 
(which  gives  up  the  ground  coffee  account 
but  retains  Instant  Maxwell  House),  Young 
&  Rubicam  and  Foote,  Cone  &  Belding. 

With  the  acquisition,  Ogilvy,  now  billing 
in  excess  of  an  estimated  $20  million  a  year, 
picks  up  an  additional  few  million.  GF 
keeps  its  ad  budgeting  close  to  the  chest 
but  estimates  of  the  account  range  from  a 
high  $3.5-4  million  to  a  low  of  $2  million 
per  year. 

Most  of  this  brand's  advertising  goes  to 
the  broadcast  media  (network  and  spot). 
Its  principal  participation  in  network  this 
season  is  Zane  Grey  Theatre  on  CBS-TV 
Thursday  nights.  In  the  first  eight  months 
alone  of  this  year,  GF  spent  nearly  $800,- 
000  as  gross  rates  in  network  television  on 
behalf  of  its  ground  coffee. 

OB&M  received  the  tidings  Thursday 
(Nov.  6)  afternoon,  GF  soon  afterward  re- 
leasing a  terse  statement  announcing  the 
appointment.  Presumably  the  account  servic- 
ing will  be  effective  around  Jan.  1,  1959. 
although  GF  would  not  specify  the  date. 

Late  in  the  summer,  GF  publicly  an- 
nounced its  intention  to  appoint  a  fourth 
agency  for  "flexibility"  in  assignments  made 
necessary  by  its  de- 
veloping a  number 
of  new  products 
[At  Deadline,  Aug. 
18]. 

At  that  time,  E. 
W.  Ebel,  GF's  ad- 
vertising vice  presi- 
dent, said  the  search 
for  a  fourth  agency 
had  been  narrowed 
to  these  qualifica- 
tions: quality  and 
scope  of  services,  a 
New  York  area  location  and  "consideration 
of  the  competitive  situation." 

Among  OB&M's  major  broadcast  ac- 
counts: Lever  Bros.'  Dove  and  Lucky  Whip 
(both  tv  spot);  Pepperidge  Farm  (radio 
spot);  Armstrong  Cork  Co.  (building  prod- 
ucts) (Armstrong  Circle  Theatre  on  CBS- 
TV  with  BBDO);  Schweppes  U.  S.  A.  Ltd. 
(radio-tv  spot);  Philip  Morris'  Spud 
cigarettes  (tv  spot  in  summer  season);  Tetley 
Tea  (heavy  radio  spot)  and  Helena  Rubin- 
stein (tv  spot). 

After  Jan.  1,  under  the  GF  plan,  Y&R 
turns  over  to  FC&B,  Calumet  baking 
powder.  D-Zeeta,  Minute  potatoes,  and 
Walter  Baker  chocolate.  These  products 
alone  represent  nearly  $3  million  in  billing. 
Y&R  retains  Jello,  Birds  Eye,  Sanka,  Swans- 
down,  Postum  and  18  other  products.  B&B 
is  tabbed  for  "new  coffee  assignments"  and 
two  new  products  in  the  Gaines  dog  foods- 
biscuits  line.  B&B  already  handles  the  entire 
Post  Cerals  and  Gaines  lines  as  well  as  GF's 
institutional  products  division.  The  Instant 


MR.  EBEL 


Page  52 


November  10,  1958 


Broadcasting 


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CHANNEL  10  •  PROVIDENCE,  R.I.  •  NBC  •  ABC  •  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  INC. 


Broadcasting 


November  10,  1958    •    Page  53 


southeastern  TV 


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Represented  by  Peters,  Griffin,  Woodward,  Inc. 
Southeastern  Representative:  James  S.  Ayers  Co. 


ADVERTISERS  &  AGENCIES  CONTINUED 


Maxwell  House  account,  which  B&B  keeps, 
receives  the  largest  chunk  of  GF  ad  money. 

Last  Oct.  15,  David  P.  Crane,  a  vice 
president  at  Benton  &  Bowles,  for  years 
active  in  media,  moved  to  Ogilvy  as  vice 
president  and  account  supervisor.  Mr. 
Crane  at  B&B  was  associated  prominently 
with  General  Foods,  but  at  the  time  of  his 
switch,  OB&M  denied  any  connection  with 
GF's  known  consideration  of  Ogilvy  as  its 
fourth  agency.  [At  Deadline,  Oct.  6.] 
Another  key  figure  at  OB&M  with  former 
General  Foods  ties:  Esty  Stowell,  executive 
vice  president,  who  formerly  was  a  top  ex- 
ecutive at  Benton  &  Bowles.  Among  other 
agencies  said  to  have  been  considered  for 
the  account:  Sullivan,  Stauffer,  Colwell  & 
Bayles;  Kenyon  &  Eckhardt,  and  William 
Esty. 

Senate  Unit  Asks  Probe  of  GM; 
Says  Auto  Ads  Keep  Prices  Up 

A  four-man  Democratic  majority  of  the 
Senate  Antimonopoly  Subcommittee  last 
week  asked  the  Justice  Dept.  to  launch  an 
investigation  to  determine  whether  court 
action  should  be  taken  to  break  up  General 
Motors  Corp.  The  four  senators  suggested 
among  other  things  that  cars  would  be 
cheaper  if  less  money  were  spent  by  the 
automobile  industry  on  advertising,  styling 
and  tooling  for  frequent  model  changes. 

Sen.  Everett  Dirksen  (R-Ill.)  wrote  a 
sharp  dissent  from  the  majority  report  on 
hearings  held  earlier  this  year.  He  labeled 
as  "unwarranted  effrontery"  the  majority's 
position  that  car  prices  could  be  reduced  by 
reducing  advertising  expenditures. 

Signing  the  majority  report  were  Chair- 
man Estes  Kefauver  (D-Tenn.)  and  Sens. 
Thomas  C.  Hennings  Jr.  (D-Mo.),  Joseph 
C.  O'Mahoney  (D-Wyo.)  and  John  A  Car- 
roll (D-Colo.)  Sens.  Alexander  Wiley  (R- 
Wis.)  and  William  Langer  (R-N.  D.)  filed 
separate  views. 


BUSINESS  BRIEFLY  WHOS  BUYING  WHAT  WHERE 


CAMERA  CRUSADE  •  Bell  &  Howell, 
Chicago,  for  its  new  automatic  "infallible" 
camera,  will  begin  a  pre-Christmas  cam- 
paign Nov.  14  with  co-sponsorship  of  four 
NBC-TV  shows:  NBC  News  (Mon.-Fri., 
6:45-7  p.m.);  Cimarron  City  (Sat.,  9:30- 
10:30  p.m.);  Ellery  Queen  (Fri.,  8-9  p.m.); 
and  Dragnet  (Tues.,  7:30-8  p.m.).  McCann- 
Erickson,  Chicago,  B&H  agency,  is  also 
placing  tv  spots  in  scattered  markets,  to  sup- 
plement the  network  buy. 

DRUGS  FOR  PAAR  •  Block  Drug  Co., 
Jersey  City,  N.  J.,  a  charter  sponsor  of 
NBC-TV's  The  Jack  Paar  Show,  has  re- 
newed its  participation  campaign  on  the 
show  effective  in  January.  Renewal  totals 
$800,000  in  gross  billings  and  calls  for  103 
participations.  It  was  placed  through  Sulli- 
van, Stauffer,  Colwell  &  Bayles,  N.  Y. 

TWO  MORE  CORRALLED  •  Beech-Nut 
Life  Savers  and  Whitehall  Labs  Div.  of 
American  Home  Products  Corp.,  last  week 
joined  ABC-TV's  Warner  Bros. -produced 
trio  of  westerns  on  the  Sunday  night  lineup. 
Advertisers  signed  for  Colt  .45  (9-9:30 
p.m.  EST)  through  Young  &  Rubicam  and 
Ted  Bates,  respectively.  ABC-TV  now  starts 
off  at  7:30  p.m.  with  Maverick  (Kaiser  and 
Drackett)  followed  by  Lawman  at  8:30 
(R.  J.  Reynolds  and  General  Mills)  and 
Colt  .45. 

GILLETTE  BOWLS  ON  NBC  •  Gillette 
Safety  Razor  Co.,  Boston,  will  sponsor  men's 
finals  of  World  Invitational  Bowling  Tourna- 
ment from  Chicago  over  NBC-TV  and  NBC 
Radio  on  Dec.  12  (10-11  p.m.).  Tourna- 
ment has  been  arranged  by  the  Bowling 
Proprietors  Assn.  of  Greater  Chicago.  Agen- 
cy: Maxon  Inc.,  St.  Louis  and  New  York. 


■  1  1:. ;: 

T 

1  N 

The  Next  1 0  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Nov.  10-14,  17-19  (2-2:30  p.m.)  Truth  or 
Consequences,  participating  sponsors. 
Nov.  10-14,  17-19  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 
Nov.  10,  17  (7:30-8  p.m.)  Tic  Tac 
Dough,  Procter  &  Gamble  through  Grey. 
Nov.  10,  17  (10-10:30  p.m.)  Arthur  Mur- 
ray Party,  P.  Lorillard  through  Lennen 
&  Newell. 

Nov.  11  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA  through  K&E  and  Liggett  &  Myers 
through  McCann-Erickson. 
Nov.  12,  19  (8:30-9  p.m.)  The  Price  Is 
Right,  Lever  through  J.  Walter  Thomp- 
son and  Speidel  through  Norman,  Craig 
&  Kummel. 

Nov.  12,  19  (9-9:30  p.m.)  Kraft  Music 
Halt,  Kraft  Foods  through  J.  Walter 
Thompson  Co. 


® 


Nov.  13  (9:30-10  p.m.)  Ford  Show,  Ford 
through  J.  Walter  Thompson  Co. 

Nov.  13  (10:30-11  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Nov.  14  (8-9  p.m.)  Further  Adventures 
of  Ellery  Queen,  RCA  through  Kenyon 
&  Eckhardt. 

Nov.  15  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

Nov.  16  (7:30-8  p.m.)  Northwest  Pas- 
sage, RCA  through  Kenyon  &  Eckhardt. 
Nov.  16  (8-9  p.m.)  Steve  Allen  Show, 
DuPont  through  BBDO,  Polaroid  through 
Doyle  Dane  Bernbach,  Timex  through 
Peck  and  Greyhound  through  Grey  Adv. 
Nov.  16  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Nov.  18  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 


Page  56 


November  10,  1958 


PONTIAC  PAGEANT  •  Earlier  reports  of 
Pontiac's  sudden  change  of  plans  in  sponsor- 
ing a  network  special  next  month  [Closed 
Circuit,  Oct.  20]  were  confirmed  Thursday 
by  NBC-TV  which  announced  the  car  maker 
had  bought  the  Dec.  14  annual  Christmas 
Pageant,  Carlo  Menotti's  "Amahl  and  the 
Night  Visitors"  opera.  Agency  is  Mac- 
Manus,  John  &  Adams,  N.  Y. 

TIME  AND  AGAIN  •  U.  S.  Time  Corp., 
N.  Y.,  which  tonight  (Nov.  10)  sponsors 
another  All  Star  Jazz  Show  on  CBS-TV 
(last  was  aired  in  April)  has  ordered  third 
program  on  network.  It  will  be  seen  Jan.  7 
and  likewise  will  be  produced  via  Timex' 
agency,  Doner  &  Peck  Adv.,  N.  Y. 

CLEAN  HAIR  KIDDIES  •  John  H.  Breck 
Inc.  (shampoo),  Springfield,  Mass.,  will 
sponsor  re-runs  of  Shirley  Temple  Story- 
book, hour-long  presentations  of  fairy  tales 
and  children's  stories,  on  ABC-TV  every 
third  Monday  (7:30-8:30  p.m.),  starting 
Jan.  5.  The  13  programs  will  complete  their 
initial  run  shortly  on  NBC-TV.  Agency:  N. 
W.  Ayer  &  Son,  Philadelphia. 

'Pre-Test'  is  New  SSC&B  Theme; 
$100,000  Facility  Will  be  Used 

A  preview  of  Sullivan,  Stauffer,  Colwell 
&  Bayles'  newly-tailored  tv  pre-testing  was 
given  newsmen  Thursday  (Nov.  6)  at  the 
agency's  new  offices  in  New  York  at  575 
Lexington  Ave. 

Revealed  were  plans  for  a  $100,000  tv 
facility  and  the  new  "image"  of  the  agency 
as  one  that  pre-tests  or  pre-measures  its 
advertising  on  the  basis  of  sales. 

The  agency's  "story"  was  presented  by 
SSC&B  President  Brown  Bolte.  Also  repre- 
senting SSC&B:  Raymond  F.  Sullivan, 
board  chairman;  John  P.  Cohane,  vice 
president-treasurer;  Clifford  Spiller,  senior 
vice  president;  vice  presidents  Ralph  Smith, 
S.  Heagan  Bayles,  Herbert  A.  Vitriol, 
George  H.  Frey  (in  charge  of  network 
operations),  Richard  D.  Wylly  (also  creative 
director),  Luther  H.  Wood  and  account 
executives  Steve  Blaschki  and  Lee  Abbott. 

The  new  tv  approach  is  contained  in 
SSC&B's  developed  technique  in  pre-testing 
commercials  with  consumers  and  actually 
base  "on  a  sale."  A  film  made  via  hidden 
camera  during  an  actual  test  was  shown  but 
Mr.  Bolte  warned  that  the  technique  could 
not  be  made  public  because  of  competitive 
reasons.  (Also  explained  was  still  another 
new  variation  of  the  testing  technique.)  He 
revealed  also  that  SSC&B  will  follow  a 
theme  of  "Pre-Measured  Selling  Power" 
which  the  agency  is  claiming  to  be  "exclu- 
sive" with  its  shop. 

The  tv  facility  will  include  a  fully- 
equipped  television  studio,  including  live 
and  film  cameras,  Ampex  videotape  equip- 
ment, control  room  and  a  test  kitchen  which 
is  actually  part  of  the  studio,  and  adjacent 
dressing  rooms.  SSC&B  yearly  billing  is 
in  the  $42-45  million  range  compared  to  the 
$3.5  million  it  billed  when  it  started  more 
than  12  years  ago  [Advertisers  &  Agen- 
cies, Sept.  22]. 

Broadcasting 


*5,000  Nights 


WAPI 

liikmitUfUam  The  Voice  of  Alabama 

Represented  nationally  by  THE  HENRY  I.  CHRISTAL  CO.,  INC. 


Broadcasting 


November  10,  1958    •    Page  57 


GOVERNMENT 


THE  HEADACHE'S  OVER  FOR  A  WHILE 

Political  broadcasting  disputes  set  all-time  record  this  year 


Inside  the  FCC,  the  final  weeks  before 
the  Nov.  4  elections  were  dubbed  "The 
Sec.  315  Rat  Race." 

An  alltime  high  was  set  in  the  number 
of  station  appeals  for  Commission  guidance 
as  parties  and  candidates  raised  knotty  elec- 
tion problems. 

Most  of  these  appeals  were  made  by  tele- 
phone— from  station  managers,  communi- 
cation lawyers  and  candidates  themselves. 

What  help  did  they  get? 

Most  of  the  Commission  replies  were  in- 
formal; many  were  inadequate,  at  least  from 
the  inquirer's  viewpoint. 

In  a  good  share  of  cases  the  Commission 
staff  simply  referred  callers  to  previous 
rulings  in  what  were  deemed  to  be  similar 
cases.  The  favorite  reply  was  a  reference 
to  the  FCC's  1954  question-answer  guide 
to  political  broadcasting  plus  the  revised 
Sec.  315  catechism  issued  last  Oct.  1. 

Not  an  autumn  day  passed  at  the  Com- 
mission without  its  telephone  requests.  Some 
days  the  staff  worked  on  a  number  of  cases 
at  one  time. 

Where  a  new  question,  or  one  deemed 
complex  by  the  staff,  was  raised  by  an  in- 
quirer, a  written  request  was  asked  by  the 


Commission.  These  rulings  made  campaign 
news: 

Item:  In  North  Dakota,  A.  C.  Townley, 
the  gadfly  independent  candidate  for  U.  S. 
Senate  (against  incumbent  Republican  Sen. 
William  Langer,  who  was  re-elected,  and 
Democratic  contender  Raymond  Vensel) 
complained  that  KBMB-TV  Bismarck  ob- 
jected to  giving  him  equal  time  on  the 
ground  that  he  was  not  a  legally  qualified 
candidate  because  he  was  not  duly  nominat- 
ed by  a  commonly  known  political  party, 
did  not  have  permanent  residence  in  North 
Dakota  and  his  elegibility  to  serve  if  elected 
was  questionable. 

The  FCC  checked  with  the  North  Dakota 
attorney  general  who  advised  that  according 
to  his  records  Mr.  Townley  was  a  legally 
qualified  candidate.  This  information  was 
forwarded  to  the  station. 

Item:  Early  in  1958  two  Johnstown,  Pa., 
tv  stations  (WJAC-TV  and  WARD-TV)  in- 
vited Rep.  John  P.  Saylor  (R-Pa.)  to  present 
a  five-minute  weekly  report  from  Washing- 
ton. This  program  became  an  outlet  for 
federal  government  documentary  films  with 
the  Congressman  devoting  60  seconds  to 
opening  and  closing  remarks.  The  program 


ran  until  July  18  and  was  discontinued.  Mr. 
Saylor  in  May  had  become  a  candidate  for 
re-election  in  the  primary. 

Mr.  Saylor's  Democratic  opponent  began 
using  equal  time  August  29 — running  a  live 
five-minute  program  equal  to  the  amount 
of  time  Mr.  Saylor  had  used  from  May  20 
to  July  18.  Mr.  Saylor,  who  was  re-elected 
last  week,  objected  to  the  use  of  five-minute 
equivalents  for  his  opponent.  He  claimed 
that  his  own  appearance  took  only  60  sec- 
onds of  each  five  .  minute  program.  The 
Pennsylvania  congressman  also  asked  wheth- 
er it  was  fair  for  his  opponent  to  delay  use 
of  equal  time  and  whether  he  (Saylor)  could 
claim  further  equal  time  to  answer  his  op- 
ponent. 

The  FCC  replied  that  so-called  Washing- 
ton reports  by  congressmen  are  indeed  po- 
litical if  done  after  the  speaker  becomes  a 
candidate.  The  Commission  said  also  that 
Mr.  Salyor's  opponent  could  not  be  restrict- 
ed on  his  use  of  time;  he  deserved  the  same 
five  minutes  the  Congressman  got.  The  FCC 
said  that  it  was  not  the  substance  of  the 
candidate's  remarks  that  determined  "equal 

CONTINUED  page  60 


A  PLEA  FOR  POLITICAL  FREEDOM 

•  CBS'  Salant  says  law  obstructs  airing  of  politics 

•  Repeal  of  Sec.  315  is  only  way  to  sanity,  he  says 


The  way  to  get  rid  of  the  barriers  to 
sane  political  broadcasting  is  to  repeal  the 
law  governing  political  broadcasting,  ac- 
cording to  Richard 
S.  Salant,  CBS  Inc. 
vice  president. 

Radio  and  tele- 
vision should  be  rec- 
ognized for  what 
they  are,  "an  im- 
portant new  member 
of  the  press  with 
both  the  responsi- 
bilities and  preroga- 
tives of  the  press," 
Mr.  Salant  wrote  in 
MR.  salant  the  195g  yearbook 

of  the  Harvard  Graduate  School  of  Pub- 
lic Administration. 

Sec.  315  of  the  Communications  Act,  he 
explained,  provides  that  if  a  broadcaster  puts 
any  candidate  on  the  air  he  must  do  precise- 
ly the  same  for  each  of  the  candidate's 
rivals.  "On  their  face,  they  (provisions  of 
Sec.  315)  bar  discrimination  among  all  can- 
didates and  they  compel  evenhandedness," 
he  said.  But  in  operation,  Sec.  315  is  fatally 
defective.  Its  inevitable  tendency  has  dem- 
onstrably been  not  to  encourage  the  free 
play  of  ideas  and  the  interchange  of  major 
political  viewpoints  on  the  air,  but  rather 
to  suppress  them." 

Mr.  Salant  was  critical  of  the  assumption 


that  a  broadcaster  "in  his  role  as  part  of 
the  press  is,  during  campaign  periods,  so 
little  to  be  trusted  that  he  must  by  law 
be  prevented  from  exercising  any  discretion 
whatever.  The  experienced  evils  of  sup- 
pression which  Sec.  315  entails  seem  to  be 
preferred  over  the  vague  fear  of  imbalance 
on  the  air." 

He  added  this  observation,  "If  a  broad- 
caster is  not  deemed  qualified  to  make  his 
own  journalistic  decisions  in  this  area,  then 
one  can  only  ask  by  what  standard  the  FCC 
gave  him  a  license  at  all.  Indeed,  the  matter 
need  not  be  left  to  speculation.  Actual  ex- 
perience is  available  to  establish  the  broad- 
casters' record." 

Sec.  315  applies  only  three  or  four 
months  of  each  year  when  there  are  candi- 
dates and  political  campaigns  Mr.  Salant 
noted,  but  broadcasters  deal  constantly  with 
political  controversy. 

"Yet  clearly  there  has  been  no  one-party 
electronic  press  even  during  the  eight  or 
nine  months  each  year  when  Sec.  315  does 
not  apply,"  said  Mr.  Salant.  He  argued  that 
radio  and  tv  have  in  general  scrupulously 
adhered  to  the  principle  of  over-all  fairness 
and  balance  among  the  major  contenders  for 
public  attention  in  the  field  of  political  ideas. 
"They  have  done  so  not  as  a  matter  of  com- 
pulsion by  Sec.  315,  since  that  section  is 
inapplicable,  but  under  the  general  frame- 
work of  their  broad  responsibilities,"  he  said. 


Mr.  Salant  said  a  broadcaster  could  not 
long  survive  the  public  ill  will  that  favorit- 
ism would  justifiably  create.  Public  reaction 
offers  "an  imposing  bulwark  against  any 
dangers  which  might  be  thought  to  arise  by 
the  repeal  of  Sec.  315."  He  listed  such 
other  safeguards  as  the  basic  ground  rules 
of  the  Communications  Act,  including  the 
public  interest  clause. 

"CBS  and  all  other  responsible  broadcast- 
ers have  always  considered  that  one  of  the 
components  of  operating  in  the  public  in- 
terest is  to  present  all  significant  viewpoints 
on  any  important  public  controversial  issue,'" 
he  said. 

"In  the  light  of  the  broadcasters'  record, 
of  the  safeguards  which  inhere  in  the  very 
nature  of  broadcasting,  and  of  the  difficul- 
ties of  devising  a  wholly  satisfactory  legisla- 
tive compromise,  repeal  of  Sec.  315  would 
seem  well  worth  a  try.  There  is  so  much  to 
gain.  The  suppressive  effects  of  Sec.  315 
would  be  removed;  the  public  would  be  the 
beneficiary  because  television  and  radio,  with 
their  enormous  circulation  and  impact, 
would  be  able  to  fulfill  their  roles  in  bring- 
ing the  major  candidates  and  the  major  is- 
sues directly  to  the  public  in  the  most  ef- 
fective manner  possible." 

Mr.  Salant  pointed  out  that  CBS  has  pro- 
posed that  if  once  freed  of  Sec.  3 1 5  it  would 
provide  substantial  free  evening  time  during 
a  presidential  campaign  for  the  major  presi- 
dential candidates  to  debate  the  major  is- 
sues, "a  modern-day  electronic  version  of  the 
Lincoln-Douglas  debates  in  which  both  the 
Republican  and  Democratic  presidential 
candidates  would  appear  on  the  viewers' 
screens  debating  the  issues  of  the  campaign." 


Page  58    •    November  10,  1958 


Broadcasting 


Here's  the 
Christmas  package 

for  you ! 


You've  got  your  holiday  audiences  all  tied  up,  if  you 

program  these  year-after-year  Christmas  favorites: 

star  in  the  night.  Academy  Award  winner  as  the  best 

short  subject  of  the  year,  brings  the  age-old  tale  of 

the  Three  Wise  Men  right  up  to  date. 

silent  night,  story  of  the  birth  of  a  great  Christmas 

song,  has  brought  overwhelming  audience  response  for  its 

sponsors  four  Christmases  in  a  row. 

A  Christmas  carol,  Charles  Dickens'  beloved  Christmas 

classic  starring  Alastair  Sim  as  "Scrooge,"  has  been 

called  by  many  the  holiday  picture  of  all  time! 

the  emperor's  nightingale,  narrated  by  child-charmer 

Boris  Karloff,  is  by  far  the  most  unusual  and  enchanting 

puppet  picture  ever  filmed. 

Don't  wait  another  day  to  reserve  any  or  all  of  these 
proven  Christmas  attractions  .Prints  are  always  in  short 
supply  by 
December. 
Write,  wire 
or  phone. 


345  Madison  Arc,  MUrray  Hill  6-2323      new  york 
75  E.  Wockcr  Dr.,  DEarborn  2-2030  ■  Chicago 
1511  Bryan  St.,  Riverside  7-8553  ■  Dallas 

9110  Sunset  Blvd.,  CReslview  6-5886      los  Angeles 
Prices  for  Individual  Pictures  on  Bequest 


Broadcasting 


November  10,  1958    •    Page  59 


GOVERNMENT  continued 


opportunities,"  but  his  use  of  the  station's 
facilities. 

Item:  D.  L.  Grace,  Fort  Smith,  Ark., 
candidate  to  Arkansas  General  Assembly, 
complained  that  KFPW  Fort  Smith  refused 
to  offer  him  equal  time  to  that  of  his  op- 
ponent, J.  B.  Garner,  who  was  employed 
at  the  station  as  commentator,  news  broad- 
caster and  special  feature  announcer.  A 
particular  point  in  the  complaint  was  wheth- 
er the  station  could  limit  the  use  of  its  facili- 
ties over  and  above  the  use  of  the  micro- 
phone. The  Commission  said  that  if  the 
station  permits  one  candidate  to  use  its 
facilities  over  and  above  the  microphone  it 


must  permit  similar  usage  by  other  candi- 
dates. 

It  was  the  FCC's  original  reply  on  the 
Grace  matter  that  gave  rise  to  an  anguished 
yelp  from  NAB.  The  Commission's  original 
reply  stated  that  the  candidate  may  use  the 
facilities  in  any  manner  he  sees  fit,  including 
the  turning  over  of  the  microphone  to 
authorized  spokesmen.  Last  month  the 
Commission  reversed  this  interpretation,  re- 
instating the  hard  and  fast  rule  that  only 
the  candidate  may  use  the  microphone. 

Item:  Rep.  Bob  Wilson  (R-Calif.)  was 
invited  by  KFMB-TV  San  Diego  to  appear 
on  a  debate-type  program  with  Democratic 


candidate  Lionel  Van  Deerlin  in  a  primary 
race  in  May  (in  California  candidates  are 
permitted  to  cross-file).  Mr.  Wilson  de- 
clined to  appear.  Afterward,  Mr.  Wilson 
asked  station  for  equal  time  and  the  station 
offered  the  same  format.  Mr.  Wilson  de- 
clined, insisting  on  right  to  pick  own  for- 
mat. After  primary  June  7,  when  Mr.  Wil- 
son won  the  Republican  nomination  and 
Mr.  Van  Deerlin  the  Democratic  nomina- 
tion, Mr.  Wilson  asked  the  station  again 
for  equal  time.   The  station  refused. 

FCC  upheld  the  station.  It  said  that 
Sec.  315  applies  only  to  each  election.  The 
offer  of  equal  time  in  May  was  the  offer 
of  equal  opportunity  and  station  had  lived 
up  to  its  responsibilities. 

Item:  Five  New  York  stations  got  into 
a  hassle  with  Socialist  candidates  in  the  last 
days  of  the  election  campaign. 

•  Socialists  complained  that  WPIX  (TV) 
refused  Eric  Haas,  party  nominee  for  gov- 
ernor of  New  York,  opportunities  equal  to 
those  given  Gov.  Averell  Harriman  who 
spoke  on  a  Sept.  12  broadcast,  1958  Edu- 
cational Tv  Preview.  WPIX  claimed  Mr. 
Haas  was  not  on  the  ballot.  The  FCC 
called  attention  to  write-in  provisions  of 
New  York  State  electoral  law.  WPIX  then 
gave  Mr.  Haas  2  minutes,  37  seconds, 
equivalent  of  Gov.  Harriman's  time. 

•  Socialists  complained  that  WLIB  re- 
fused equal  time  when  other  candidates  ap- 
peared over  the  station  in  a  Pulaski  Day 
celebration.  WLIB  claimed  it  had  not  se- 
lected speakers,  therefore  was  not  responsi- 
ble in  the  sense  of  offering  facilities.  FCC 
quoted  Sec.  315,  emphasized  it  referred  to 
any  use  of  facilities  by  candidates. 

•  Socialists  complained  that  Barry  Gray, 
producer  of  the  Barry  Gray  Show  (over 
WMCA  New  York),  refused  Corliss  La- 
mont,  Socialist  candidate  for  U.  S.  Senate, 
time  equal  to  that  enjoyed  by  other  sena- 
torial candidates.  FCC  relayed  the  com- 
plaint to  station  and  the  issue  was  settled. 

•  Socialists  complained  that  WEVD 
(named  for  famed  Socialist  Eugene  V. 
Debs)  refused  equal  time  request  to  counter 
time  given  Gov.  Harriman  in  the  station's 
broadcast  of  "Freedom  House  Memorial 
to  Herbert  Bayard  Swope."  The  station 
maintained  this  was  a  personal  tribute  to 
Mr.  Swope  by  friends  and  that  Mr.  Harri- 
man's presence  was  not  political.  FCC  called 
attention  to  the  fact  that  Sec.  315  permits 
no  exceptions. 

•  United  Independent-Socialist  Campaign 
Committee  complained  that  producers  of 
Between  the  Lines  on  WNEW-TV  refused 
equal  time  for  the  party's  candidate  for  gov- 
ernor of  New  York,  John  T.  McManus. 
FCC  responded  that  Sec.  315  imposes  no 
obligation  on  the  show  producer,  but  only 
on  the  station.  The  Commission  pointed  out 
that  Mr.  McManus  was  offered  time  on  the 
Fannie  Hurst  Showcase  but  refused.  The 
Commission  said  the  "mechanics  of  'equal 
opportunities'  is  best  left  to  resolution  by  the 
parties  .  .  ."  It  also  warned  that  this  obli- 
gation is  not  discharged  merely  by  offering 
the  same  amount  and  class  of  time:  size  of 
audience  and  other  factors  must  also  be 
considered. 

The  mechanics  of  coping  with  Sec.  315 


CHANGES  IN  KEY  COMMITTEES 

With  the  overwhelming  victory  of  the  Democratic  candidates  in  the  Congress,  a 
reshuffle  of  the  ratios  between  Democrats  and  Republicans  on  committees  appears 
certain. 

At  present,  there  are  eight  Democrats  and  seven  Republicans  on  the  Senate  Com- 
merce Committee,  and  18  Democrats  and  15  Republicans  on  the  House  Commerce 
Committee. 

It  is  believed  that  the  Senate  Commerce  Committee  will  be  reapportioned  so 
that  there  will  be  nine  Democrats  and  six  Republicans  on  the  committee,  thus  reflect- 
ing the  division  in  the  Congress.  A  similar  change  in  party  ratios  on  the  House  Com- 
mittee is  also  expected. 

In  the  following  rosters  of  committee  members  who  served  in  the  85th  Con- 
gress those  in  bold  face  will  not  return. 


Senate  Commerce  Committee 

Asterisk  (*)  indicates  Senator's  term  did  not 
expire  this  year. 

DEMOCRATS 

Warren  G.  Magnuson  (Wash.)* 

John  O.  Pastore  (R.  I.)  re-elected 

A.  S.  Mike  Monroney  (Okla.)* 

George  A.  Smathers  (Fla.)* 

Alan  Bible  (Nev.)* 

Strom  Thurmond  (S.  C.)* 

Frank  J.  Lausche  (Ohio)* 

Ralph  W.  Yarborough  (Tex.)  re-elected 

REPUBLICANS 

John  W.  Bricker  (Ohio)  defeated 

Andrew  F.  Schoeppel  (Kan.)* 
John  Marshall  Butler  (Md.)* 
Charles  E.  Potter  (Mich.)  defeated 
William  A.  Purtell  (Conn.)  defeated 
Frederick  G.  Payne  (Me.)  defeated 
Norris  Cotton  (N.  H.)* 

House  Commerce  Committee 

DEMOCRATS 

Oren  Harris  (Ark.)  re-elected 
John  Bell  Williams  (Miss.)  re-elected 
Peter  F.  Mack  Jr.  (111.)  re-elected 
Kenneth  A.  Roberts  (Ala.)  re-elected 
Morgan  M.  Moulder  (Mo.)  re-elected 
Harley  O.  Staggers  (W.  Va.)  re-elected 
Isidore  Dollinger  (N.  Y.)  re-elected 
Walter  Rogers  (Tex.)  re-elected 
Joe  Kilgore  (Tex.)  re-elected 
Samuel  N.  Friedel  (Md.)  re-elected 
John  James  Elynt  Jr.  (Ga.)  re-elected 
Torbert  H.  Mac^onald  (Mass.)  re-elected 
George  M.  Rhodes  (Pa.)  re-elected 
John  Jarman  (Okla.)  re-elected 
Leo  W.  O'Brien  (N.  Y.)  re-elected 
John  E.  Moss  (Calif.)  re-elected 
John  D.  Dingell  (Mich.)  re-elected 
J.  Carlton  Loser  (Tenn.)  re-elected 

REPUBLICANS 

Charles  A.  Wol'  erton  (N.  J.)  retired 
Joseph  P.  O'Hara  (Minn.)  retired 


Robert  Hale  (Me.)  defeated 
John  W.  Heselton  (Mass.)  retired 
John  B.  Bennett  (Mich.)  re-elected 
John  V.  Beamer  (Ind.)  defeated 

William  L.  Springer  (111.)  re-elected 
Alvin  R.  Bush  (Pa.)  re-elected 
Paul  F.  Schenck  (Ohio)  re-elected 
Joseph  L.  Carrigg  (Pa.)  defeated 
Steven  B.  Derounian  (N.  Y.)  re-elected 
J.  Arthur  Younger  (Calif.)  re-elected 
William  H.  Avery  (Kan.)  re-elected 
Bruce  Alger  (Tex.)  re-elected 
WU1  E.  Neal  (W.  Va.)  defeated 


Senate  Antitrust  Subcommittee 

(Senate  Judiciary  Committee) 

Asterisk  (*)  indicates  Senator's  term  did  not 
expire  this  year. 

DEMOCRATS 

Estes  Kefauver  (Tenn.)* 
Thomas  C.  Hennings  Jr.  (Mo.)* 
Joseph  C.  O'Mahoney  (Wyo.)* 
John  A.  Carroll  (Colo.)* 

REPUBLICANS 

Alexander  Wiley  (Wis.)* 

William  Langer  (N.  D.)  re-elected 

Everett  McKinley  Dirksen  (111.)* 


House  Antitrust  Subcommittee 
(House  Judiciary  Committee) 

DEMOCRATS 

Emanuel  Celler  (N.  Y.)  re-elected 
Peter  W.  Rodino  Jr.  (N.  J.)  re-elected 
Byron  G.  Rogers  (Colo.)  re-elected 
Lester  Holtzman  (N.  Y.)  re-elected 

REPUBLICANS 

Kenneth  B.  Keating  (N.  Y.)  elected  to  U.  S. 
Senate 

William  M.  McCulloch  (Ohio)  re-elected 
William  E.  Miller  (N.  Y.)  re-elected 


Page  60    •    November  10,  1958 


Broadcasting 


(This  is  one  of  a  series  of  full  page  ads  appearing  regularly  in  the  NEW  YORK  TIMES) 


Greater  than 
but  so  is  the  Difference  between  Stations! 


Radio's  strength  is  its  ability  to  talk  frequently  anil  per- 
suasively to  masses  of  people,  and  to  do  this  economically. 
But  you  can  use  this  strength  to  maximum  degree  only  when 
you  give  full  consideration  to  the  difference  between  ordi- 
nary and  great  radio  stations. 

In  most  major  markets  one  station  stands  out  unmistak- 
ably as  the  grea;  station.  It's  the  one  investing  substantially 
in  top  facilities  and  top  calibre  personnel.  Its  expert  pro- 
gramming covers  the  entire  range  of  listener  interest... with 
features  thoughtfully  produced,  professionally  presented.  Its 
responsible  management  won't  permit  its  call  letters  to  be 
associated  with  pitchmen  and  questionable  commercials, 
with  carnival  gimmicks,  shoddy  giveaways,  triple  spots. 


Thus  great  stations  amass  large  audiences.  Thus  great 
stations  earn  the  confidence  of  the  community  for  them- 
selves and  for  their  advertisers.  This  is  the  combination  that 
produces  results. 

The  stations  listed  here  are  the  great  stations  in  18  im- 
portant markets.  So  efficient  is  their  coverage,  you  need  add 
only  30  selected  stations,  out  of  the  more  than  3,000  stations 
now  broadcasting,  to  achieve  effective  nationwide  reach. 
This  technique  of  concentrating  on  48  top  stations  is  called 
"The  Nation's  Voice." 

Acall  toanyChristal  office  will  bring  complete  information, 
documented  with  data  developed  by  Alfred  Politz  Research, 
showing  how  the  strategy  of  The  Nation's  Voice  can  quickly 
put  radio's  vitality  to  work  solving  your  sales  problem. 


HENRY  I.  CHRISTAL  CO.  INC 

NEW  YORK    •    CHICAGO    •    DETROIT    ■    BOSTON    •    SAN  FRANCISCO    •  ATLANTA 


FIRST  ON  EVERY  LIST  ARE  THESE  18  GREAT  RADIO  STATIONS 


WBAL  Baltimore 
WAPI  Birmingham 
WBEN  Buffalo 

Cleveland 
KOA  Denver 
WJR  Detroit 
WTIC  Hartford 
WDAF  Kansas  City 
KTHS  Little  Rock 


KFI  Los  Angeles 
WHAS  Louisville 
WCKR  Miami 
WTMJ  Milwaukee 
WHAM  Rochester 
WGY  Schenectady 
KWKH  Shreveport 
WSYR  Syracuse 
WTAG  Worcester 


Bko\L)(  A  STING 


November  10,  1958    •  Page 


61 


GOVERNMENT  CONTINUED 


cases  have  been  pretty  well  standardized  at 
the  FCC.  Complaints  are  immediately  re- 
layed to  the  station  involved  and  a  reply  or 
comment  is  requested  in  a  matter  of  days. 
It  is  only  after  the  reply  is  in  that  the  FCC 
issues  a  ruling.  Toward  the  very  end  of  the 
campaign,  of  course,  there  was  little  time 
to  do  this  and  the  telephone  and  telegraph 
were  used  to  a  great  extent. 

Although  complaints  might  come  in  to 
any  member  of  the  Commission  or  the  staff, 
it  was  a  small  group  in  the  Broadcast  Bureau 
and  the  General  Counsel's  office  which 
wrestled  with  each  of  the  cases.  In  the 
Broadcast  Bureau,  it  was  Joseph  N.  Nelson, 
chief.  Renewal  &  Transfer  Div.,  and  Edward 
M.  Brown,  chief,  Renewal  Branch,  who 
worked  on  these  cases.  In  the  General  Coun- 
sel's office,  it  was  Charles  Effineer  Smoot, 
assistant  general  counsel,  and  Charles  R. 
Escola,  an  attorney  in  Mr.  Smoot's  Legis- 
lation, Treaties  and  Rules  Div. 

Broadcast  Connections 
Among  the  Candidates 

A  number  of  politicians  with  broadcast- 
ing connections  figured  prominently  in  the 
elections  last  week. 

Democrat  John  Burroughs  was  elected 
governor  of  New  Mexico  over  incumbent 
Republican  E.  M.  Mechem.  Mr.  Burroughs, 
who  owns  a  peanut  packing  plant,  also  has 
50%  interest  in  KENM  Portales  and  owns 
40%  of  KZUM  Farmington,  both  New 
Mexico,  and  40%  of  KMUL  Muleshoe, 
Tex. 

Gov.  Robert  D.  Holmes  of  Oregon,  form- 
er general  manager  of  KAST  Astoria  be- 
fore his  election  to  the  governorship  two 
years  ago  in  a  special  election  to  fill  a  short 
term,  lost  to  Republican  Mark  Hatfield  in 
an  attempt  at  re-election  last  week. 

Arizona  Gov.  Ernest  W.  McFarland, 
Democrat  and  former  U.  S.  senator,  at- 
tempted a  return  to  the  Senate  and  lost  to 
the  GOP  incumbent,  Barry  Goldwater.  Gov. 


McFarland  is  president  of  and  owns  40% 
of  KTVK  (TV)  Phoenix  and  is  a  member 
of  the  board  of  regents  of  non-commercial 
educational  KUAT  (TV)  Tucson,  licensed 
to  the  U.  of  Arizona. 

Most  of  the  congressmen  reported  last 
spring  as  having  direct  or  indirect  interests 
in  radio  and  tv  stations  [For  the  Record, 
April  14]  managed  to  retain  their  seats. 
These  were  the  exceptions: 

Sen.  John  W.  Bricker  (R-Ohio),  ranking 
Republican  on  the  Senate  Commerce  Com- 
mittee and  member  of  the  board  of  trustees 
of  Ohio  State  U.,  licensee  of  non-commer- 
cial WOSU-AM-FM-TV  Columbus,  lost  his 
Senate  seat  to  Democrat  Stephen  Young. 

Senate  Minority  Leader  William  F.  Know- 
land  (R-Calif.),  who  ran  for  governor  of  his 
state  instead  of  attempting  to  retain  his 
Senate  seat,  lost  in  the  gubernatorial  contest 
to  Democrat  Pat  Brown.  Sen.  Knowland's 
family  owns  KLX  Oakland,  Calif. 

One  congressman  with  a  remote  associa- 
tion with  radio  moved  up  a  rung  on  the 
political  scale.  Rep.  Winston  L.  Prouty  (R- 
Vt.),  whose  cousin  John  A.  Prouty  owns 
one  of  the  1,643  shares  of  common  stock 
of  WIKE  Newport,  Vt.,  moves  over  to  the 
Senate  in  the  86th  Congress  following  his 
victory  last  week. 

How  Election  Coverage 
Rated  on  Tv  Networks 

Election  coverage  may  have  been  the 
hottest  news  on  television  last  Tuesday 
night,  but  Rifleman  had  the  sharpest  bead 
on  the  tv  audience. 

Arbitron  seven-city  instant  ratings  showed 
that  ABC-TV,  which  didn't  start  its  elec- 
tion coverage  till  10  p.m.  EST,  racked  up 
9-10  p.m.  ratings  approximately  equal  to 
those  of  the  election  reports  on  CBS-TV 
and  NBC-TV  combined. 

Rifleman  scored  a  27.6  and  then  a  31.4 
Arbitron  rating  in  successive  quarter-hours 
in  the  9-9:30  slot  and  Naked  City  followed 
with  22.9  and  23.9  in  the  next  two  periods, 
giving  ABC  a  full-hour  coverage  of  26.5. 
In  the  same  hour  CBS-TV  was  given  a  14.5 
and  NBC-TV  a  1 1.7.  Trendex  figures  showed 
generally  similar  relationships. 

In  the  10-11  period,  when  all  three  net- 
works were  presenting  election  coverage, 
CBS-TV  led  in  the  Arbitron  sevsn-city 
ratings  all  the  way. 

At  10-10:15  p.m.  it  was  CBS-TV  18.5, 
NBC-TV  12.8  and  ABC-TV  13.9;  in  the 
next  quarter  hour,  CBS  19.1,  NBC  13.3  and 
ABC  9.1;  from  10:30  to  10:45,  CBS  18.2, 
NBC  11.2  and  ABC  6.8  and  from  10:45 
to  11,  CBS  16.3,  NBC  10.5  and  ABC  6.0. 

Markets  covered  in  the  seven-city 
Arbitron,  which  started  operating  commer- 
cially Oct.  1 1 ,  are  New  York,  Chicago, 
Philadelphia,  Cleveland,  Detroit,  Baltimore 
and  Washington. 

Pittsburgh-Youngstown  Shift  Off 

The  FCC  last  week  changed  its  mind 
about  shifting  ch.  73  from  Youngstown, 
Ohio,  to  Pittsburgh  and  assigning  ch.  33 
to  Youngstown  for  use  by  WXTV  (TV), 
which  holds  a  permit  for  ch.  73  there.  The 
Commission  ordered  that  ch.  73  be  re- 


assigned to  Youngstown  effective  Dec.  15 
and  stated  its  belief  public  interest  will  best 
be  served  by  selecting  the  "best  qualified 
applicant"  from  parties  who  file  for  that 
channel.  The  FCC  had  ordered  the  reas- 
signments  on  July  16  [Government,  July 
21],  but  reconsidered  the  move  at  the  re- 
quest of  WKST-TV  New  Castle  (ch.  45). 
Youngstown  and  New  Castle  are  in  the 
same  market. 

Panels  of  Law  Experts 
To  Face  Harris  Group 

The  House  Legislative  Oversight  Subcom- 
mittee goes  into  a  change  of  pace  in  its 
probe  of  improper  influence  at  the  FCC 
and  other  federal  agencies  when  on  Nov. 
18-19  the  House  unit  calls  in  more  than 
two  dozen  experts  in  administrative  law  for 
panel  discussions  before  the  congressmen. 

Explaining  the  plans  for  the  panel  talks 
in  which  law  school  professors,  government 
legal  authorities  and  non-government  law- 
yers experienced  in  practice  inside  and  be- 
fore governmental  agencies  will  participate, 
Robert  W.  Lishman,  subcommittee  chief 
counsel,  last  week  indicated  he  felt  the 
subcommittee  would  have  been  smarter  if 
it  had  held  similar  discussions  before  get- 
ting down  to  individual  cases,  instead  of 
after. 

Mr.  Lishman  earlier  had  verified  that  the 
subcommittee  will  return  to  its  probe  of 
the  Pittsburgh  ch.  4  case  this  Wednesday 
(Nov.  12)  [Also  see  At  Deadline]  and  add- 
ed last  week  that  the  panel  discussions 
would  not  interfere  with  the  timing  of  the 
ch.  4  case  hearing.  After  the  hearings  on 
ch.  4  the  subcommittee  plans  to  switch  its 
probe  to  other  government  agencies. 

The  Nov.  18-19  panel  sessions  will  fea- 
ture presentation  of  papers  by  three  panel- 
ists on  each  of  four  questions  posed  by  the 
subcommittee,  to  be  followed  by  discus- 
sion in  which  all  present  will  take  part,  Mr. 
Lishman  said.  He  emphasized  that  the 
members  of  the  panel  will  represent  all 
points  of  view  on  the  functions  of  adminis- 
trative agencies  in  government. 

The  schedule  as  now  planned: 

Nov.  18,  10  a.m.:  Should  the  clearly 
judicial  functions  of  the  administrative 
agencies  be  divorced  from  them  and  lodged 
with  the  federal  courts? — Papers  by  Robert 
W.  Ginnane,  general  counsel,  Interstate 
Commerce  Commission;  Joseph  Zwerdling, 
hearing  examiner,  Federal  Power  Commis- 
sion; Prof.  Kenneth  Culp  Davis,  U.  of 
Minnesota. 

Nov.  18,  2  p.m.:  Should  the  legislative 
functions  of  administrative  agencies  be  re- 
stricted?— Papers  by  Willard  Gatchell,  gen- 
eral counsel,  FPC;  Donald  C.  Beelar,  Kirk- 
land,  Ellis,  Hodson,  Chaffetz  &  Masters, 
head  of  American  Bar  Assn.'s  administra- 
tive law  section  in  1957;  Prof.  Frank  C. 
Newman,  U.  of  California. 

Nov.  19,  10  a.m.:  How  much  overseeing 
of  the  administrative  process  should  be 
undertaken  by  the  Executive  Branch  and 
the  Legislative  Branch?  Papers  by  James 
M.  Landis,  Skiatron  Tv  Inc.  counsel  and 
formerly  dean  of  Harvard  Law  School, 
chairman  of  Securities  &  Exchange  Com- 
mission and  member  of  Federal  Trade  Com- 


WEAVER-ED,  WOOED  &  WON 

Political  quarterbacks  last  week  ac- 
knowledged television  was  the  medium 
which  effectively  and  quickly  "com- 
municated" New  York  Governor- 
elect  Nelson  A.  Rockefeller's  per- 
sonality to  the  electorate  in  the  "Bat- 
tle of  the  Millionaires." 

The  Republican  sweep,  they  ob- 
served, was  due  in  large  measure  to 
Mr.  Rockefeller's  on-camera  ease, 
warmth  and  humor,  qualities  not  so 
well  conveyed  by  his  opponent,  Gov. 
Averell  Harriman. 

Just  as  President  Eisenhower  had  a 
tv  professional,  Robert  Montgomery, 
at  his  side,  so  Mr.  Rockefeller  was 
guided  by  Dartmouth  classmate  and 
long-time  personal  friend  Sylvester  L. 
(Pat)  Weaver,  ex-board  chairman  of 
NBC.  Mr.  Weaver  kept  an  office 
during  the  campaign  at  New  York 
state  Republican  headquarters  in  New 
York's  Roosevelt  Hotel. 


Page  62    •    November  10,  1958 


Broadcasting 


MERCURY 

ZnOTAH 

SPEED 

  all  right,  all  right. 

we  know  his  Greek  name  is  Hermes,  but 
out  here  in  Ohio,  we  like  to  call  him  by 
his  plain  evervdav  Latin  name  of 
Mercury. 

Now — in  very  olden  times,  when 
the  gods  hung  around  Mount  Olympus, 
doing  the  nectar  and  ambrosia  bit,  Mer- 
cury sped  around  the  place  on  his  winged 
feet,  acting  as  Messenger  for  Zeus,  and 
spreading  the  news  around  among  the 
gods.  The  gods  probably  were  very  fond 
of  Mercury,  because  without  him  to  tell 
them  what  was  going  on,  they'd  have 
had  to  scrounge  around  and  get  the  news 
as  best  they  could. 

No  doubt  about  it,  Mercury  was 
the  fastest  kid  of  his  day,  but  in  this  elec- 
tronic century,  he'd  be  way  out  of  date. 
For  instance  (and  here  comes  the  com- 
mercial) he  couldn't  compete  today  with 
WCKY's  Newsbeat.  Cincinnatians  know 
they  can  depend  on  WCKY's  Newsbeat 
to  bring  them  the  news  of  the  day,  and 
we  do  mean  fast!  Most  local  stories  are 
heard  FIRST  on  WCKY's  33  Newsbeats 
a  dav.  All  Cincinnati  is  speedily  in- 
formed of  what  goes  on  locally  and 
nationally  in  concise,  up-to-the-minute 
newscasts  on  the  hour  and  half  hour. 
Cincinnati  relies  on  WCKY  for  news, 
because  Cincinnatians  know  that  CK^ 
brings  them  the  news  first! 

 If  you'd  like  to  know 

more  about  WCKY  and  how  it  can  sell 
vour  product,  call  Tom  Welstead  at 
WCKY's  New  York  Office,  or  AM  Radio 
Sales,  Chicago  and  on  the  ^  est  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


GOVERNMENT  CONTINUED 

mission;  John  W.  Cragun,  Wilkinson,  Cra- 
gun  &  Barker;  Prof.  Leo  A.  Huard,  George- 
town U. 

Nov.  19,  2  p.m.:  How  can  improper 
influences  be  best  dealt  with? — Papers  by 
Thomas  G.  Meeker,  general  counsel,  SEC; 
Prof.  Clark  M.  Byse,  Harvard  Law  School; 
Prof.  Arthur  S.  Miller,  Emory  U.  Law 
School;  David  W.  Peck,  former  judge  of 
the  New  York  Supreme  Court  (tentative). 

Other  participants:  Prof.  Thomas  F. 
Broden,  U.  of  Notre  Dame;  Theodore  H. 
Haas,  chairman,  board  of  contract  appeals, 
Dept.  of  Interior;  Paul  N.  Pfeiffer,  hearing 
examiner,  Civil  Aeronautics  Board;  Ruth 
Smalley,  National  Labor  Relations  Board. 

Washington  attorneys  James  J.  Bierbower, 
Smith  W.  Brookhart,  Valentine  B.  Deale, 
F.  Cleveland  Hedrick,  Former  FCC  Hear- 
ing Examiner  Fanney  N.  Litvin,  Robert  K. 
McConnaughey,  Alfred  L.  Scanlan  and  Ash- 
ley Sellers.  Also  Harold  L.  Russell,  Atlanta. 

FCC  Hopes  to  Have  Boston  Ch.  5 
Ready  for  Hearing  in  December 

The  FCC  last  week  told  the  U.  S.  Court 
of  Appeals  for  the  District  of  Columbia 
that  it  is  still  conducting  pre-hearing  in- 
vestigations in  the  Boston  ch.  5  case  and 
hopes  it  can  be  set  for  hearing  this  year. 

The  court  last  July  [Government,  Aug. 
4]  remanded  the  FCC's  1957  grant  of  ch. 
5  to  the  Boston  Herald-Traveler  (WHDH), 
ordering  a  re-hearing  and  asking  for  interim 
progress  reports  until  then.  The  first  FCC 
progress  report  was  made  early  last  month 
[Government,  Oct.  6]. 

In  its  second  report  to  the  court  last 
week,  the  Commission  said  its  pre-hearing 
investigation  has  been  pursued  "actively"; 
that  the  FCC  staff  has  questioned  "a  num- 
ber of"  persons  who  it  believes  may  have 
information  in  the  case.  Steps  also  have 
been  taken  to  determine  whether  there  is 
any  other  pertinent  information  in  the  files 
of  the  House  Legislative  Oversight  Subcom- 
mittee which  might  be  made  available  to 
Commission  investigators,  the  FCC  said, 
adding  that  further  checks  in  the  ch.  5  case 
are  planned  this  month. 

Mack  Arraignment  Postponed; 
Change  of  Venue  Also  Asked 

The  arraignment  of  former  FCC  Comr. 
Richard  A.  Mack  was  postponed  last  week 
after  his  attorneys  pleaded  that  the  former 
FCC  commissioner  was  still  too  ill. 

U.  S.  District  Judge  John  J.  Sirica  agreed 
to  a  proposal  that  Mr.  Mack  be  placed 
under  bond  in  Miami  to  ensure  his  appear- 
ance at  the  trial,  and  that  his  arraignment 
take  place  at  that  time.  Date  for  the  trial 
of  Mr.  Mack,  and  his  friend,  Thurman  A. 
Whiteside,  is  still  in  doubt. 

Both  Mr.  Mack  and  Mr.  Whiteside  were 
indicted  by  a  grand  jury  earlier  this  fall 
[Lead  Story,  Sept.  29].  Mr.  Mack  was 
charged  with  receiving  money  from  Mr. 
Whiteside  for  voting  in  favor  of  National 
Airlines  in  the  Miami  ch.  10  case.  Mr. 
Whiteside  was  arraigned  last  month,  freed 
under  $1,000  bail  [At  Deadline,  Oct.  6]. 
Last  week  his  attorney  filed  a  motion  for 
change  of  venue,  alleging  that  the  pub- 
licity given  to  the  Mack-Whiteside  friend- 


ship in  Washington  would  make  it  difficult 
to  hold  a  fair  trial  there.  He  also  said  it 
would  be  more  convenient  for  all  con- 
cerned to  hold  the  trial  in  Miami. 

FCC  Denies  Request  by  DBA 
To  Withhold  l-A  Renewals 

The  fact  that  clear  channel  stations  may 
claim  modification  of  their  licenses  if  the 
FCC  implements  its  rule-making  proposal 
to  duplicate  12  Class  I-A  clear  channel  sta- 
tions, will  not  affect  FCC  conclusions  in  the 
future — any  more  than  in  the  past — the 
Commission  said  in  effect  last  week.  The 
FCC  took  this  position  in  denying  a  request 
by  Daytime  Broadcasters  Assn.  that  license 
renewal  applications  by  12  Class  I-A  sta- 
tions be  withheld  until  final  FCC  disposition 
of  its  rule-making  on  clear  channels  or  un- 
til the  "freeze"  is  lifted  on  applications  for 
Class  II  stations  on  Class  I  channels. 

DBA,  in  asking  that  action  be  withheld  on 
renewals  for  the  1 2  Class  I-A  am  outlets,  ex- 
pressed its  belief  the  12  clears  would  claim 
modification  of  license  as  a  stalling  tactic  to 
delay  effectuation  of  the  proposed  FCC  rule- 
making [At  Deadline,  Oct.  20].  The  rule- 
making issued  last  April  would  permit  un- 
limited Class  II  assignments  on  12  Class  I-A 
frequencies  [Lead  Story,  April  21]. 

FCC  Spurns  Biscayne  Plea 
For  Action  on  Miami  Transfer 

The  FCC  last  week  turned  a  cold  shoul- 
der to  pleas  by  Biscayne  Tv  Corp.,  li- 
censee of  WCKR-AM-FM  and  WCKT  (TV) 
Miami  (ch.  7),  that  it  speed  up  considera- 
tion of  and  grant  Biscayne's  sale  of  WCKR- 
AM-FM  to  Sun  Ray  Drug  Co.  for  $800.- 
000  last  spring  [Stations,  May  26]. 

It  was  the  second  rebuff  for  Biscayne. 
The  FCC  wrote  Biscayne  Sept.  24  and  said 
it  could  not  grant  the  sale  until  it  con- 
siders testimony  before  the  House  Legis- 
lative Oversight  Subcommittee  alleging 
ex  parte  activities  in  the  ch.  7  case.  FCC 
awarded  ch.  7  to  Biscayne  in  1956.  The  case 
was  remanded  by  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia  last  year  before 
and  for  other  reasons  than  the  Capitol  Hill 
testimony  [Government,  Mar.  18,  1957]. 

In  asking  early  approval  of  the  sale, 
Biscayne  had  noted  that  the  sales  contract 
will  terminate  Nov.  21. 

JCET  Urges  Tv  Study  First 

The  Joint  Council  on  Educational  Tele- 
vision last  week  asked  the  FCC  to 
"make  a  thorough  investigation  of  tele- 
vision allocations  as  a  first  step  toward  re- 
moving some  of  the  serious  obstacles"  to 
ETV,  especially  in  large  metropolitan  areas. 
At  the  same  time  JCET  asked  the  Com- 
mission to  reserve  vhf  channels  for 
educational  use  in  five  cities.  The  JCET 
petitioned  FCC  to  reserve  ch.  12  in 
Wilmington,  Del.,  as  an  educational  facility 
last  September  [At  Deadline,  Sept.  15]. 
In  the  new  request,  the  council,  which 
represents  ten  national  education  organ- 
izations, wants  educational  v's  in  Rochester. 
N.  Y.;  Norfolk-Portsmouth-Newport  News 
area,  in  Va.;  Reno,  Nev.;  Waycross,  Ga., 
and  Panama  City,  Fla. 


Page  64    •     November  JO,  1958 


Broadcasting 


Another  big  salesmaker  on  Channel 


■ 


IN 

DETROIT 


"THE  LIFE  OF  RILEY" 

S  TA  R  R I  N  e 

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•  Detroit's  choicest  nightly  strip  feature 

•  Quality  showcase  for  food  and  drug  products 

•  Hot  from  long-successful  NBC  network  run 

•  Participations  or  full  sponsorship  available 


Also  check  these  other  family  favorites  on  Detroit's  Channel 


4 


"I  Married  Joan" 
"Amos  'n'  Andy" 
"It's  a  Great  Life" 


9:00-9:30  A.M.  Monday  through  Friday 
1:00-1:30  P.M.  Monday  through  Friday 
5:00-5:30  P.M.  Monday  through  Friday 


Broadcasting 


November  10,  1958    •    Page  65 


FILM 

LESSER,  RANK,  BOX  IN  TV  PACT 


A  hands  -  across  -  the  -  sea  tv  production 
agreement  between  Sol  Lesser  Productions, 
Hollywood,  and  Sydney  Box  Tv  on  behalf 
of  the  J.  Arthur  Rank  Organization,  Lon- 
don, was  announced  Thursday  in  Holly- 
wood. The  deal  calls  for  a  minimum  of  four 
tv  series  of  39  installments  each,  to  be 
filmed  this  season,  with  the  overall  budget 
put  in  excess  of  $5  million. 

Two  of  the  projected  series,  The  Man 
From  Lloyds  and  another  which  will  be 
either  an  adventure  or  a  science-fiction 
series,  will  be  filmed  at  Rank's  Pinewood 
Studios  in  England,  with  Hollywood  stars 
in  the  leading  roles.  A  situation  comedy 
series  will  be  produced  both  in  Hollywood 
and  London,  with  an  American  comedian 
starred.  The  fourth  property  on  the  Lesser 
and  Box-Rank  immediate  list  was  said  to  be 
so  unusual  that  its  nature  would  not  be  re- 
vealed until  production  is  underway. 

Sy  Weintraub  and  Harvey  Hayutin,  pres- 
ident and  vice  president  of  Sol  Lesser  Pro- 
ductions, and  James  Swann,  managing  di- 
rector for  tv  of  Box-Rank,  represented  their 
respective  companies  in  the  agreement, 
which  was  negotiated  by  George  Gruskin 
and  Harold  Breacher  of  William  Morris 
agency.  The  Morris  office  will  handle  sales 
of  the  tv  films  in  the  United  States,  either 
f©r  network  telecasting  for  a  national  spon- 
sor, or  for  syndication.  The  original  series 
will  be  top  quality  productions,  aimed  at 
network  use,  it  was  said,  with  the  possibility 


that  later  series  may  be  made  primarily  for 
syndication. 

Mr.  Weintraub,  in  announcing  the  tv 
agreeement  with  Box-Rank,  made  it  plain 
that  theatrical  motion  pictures  will  remain 
the  chief  activity  of  Sol  Lesser  Productions, 
with  tv  as  "an  important  adjunct."  He  and 
Mr.  Hayutin  are  to  leave  this  week  for 
London,  to  work  out  shooting  schedules  for 
the  four  tv  series  already  set  with  Box-Rank 
and  to  discuss  pilot  ideas  for  future  tv  pro- 
grams. They  will  then  proceed  to  Nairobi, 
Africa,  where  the  first  of  two  Tarzan  the- 
atrical pictures,  "Tarzan's  Great  Adven- 
ture," will  go  into  production  Dec.  1  for 
release  through  Paramount. 

A  new  technical  process,  "Vistascope," 
now  nearing  developmental  completion  at 
Lesser  Productions,  will  be  used  in  the  com- 
pany's tv  films,  Mr.  Weintraub  said.  He 
described  it  as  "something  like  rear  screen 
projection,"  permitting  live  action  to  be 
filmed  before  backgrounds  based  on  small 
still  photographs. 

Food,  Beer,  Gas,  Oil: 
Syndicator's  Best  Bet 

Who  buys  syndicated  film  shows?  Ziv 
Television  Programs,  New  York,  has  stud- 
ied a  list  of  787  sponsors  and  come  up  with 
a  profile  of  its  market. 

Food  products,  breweries  and  gas  and  oil 


companies — in  that  order — are  leaders  of  the 
list. 

Results  of  the  special  advertiser  survey 
were  released  by  Ziv  last  week.  Len  Fire- 
stone, syndicated  sales  manager,  pointed  out 
the  survey  is  being  used  as  a  "sale  profile" 
for  the  campaign  Ziv  currently  is  conducting 
for  its  new  syndicated  film,  Bold  Journey, 
starring  Dane  Clark  and  Joan  Marshall. 
The  survey  shows  that  of  the  787  sponsors 
of  more  than  a  dozen  Ziv  tv  programs,  food 
products  (including  dairies,  bakeries  and  su- 
permarkets) account  for  26%  of  syndicated 
sales  (202  sponsors);  brewers,  23%  (170 
sponsors)  and  gas  and  oil  companies,  12% 
(94  sponsors). 

The  remaining  39%,  Mr.  Firestone  said, 
represent  a  wide  variety  of  sponsor  classi- 
fications, including  home  improvements 
(paint  and  appliances),  banks,  loan  and  sav- 
ings institutions,  automobile  dealers,  tobacco 
companies,  public  utilities  and  drug  and 
pharmaceuticals  in  that  order. 

NTA's  'Dream  Package'  in  41 

National  Telefilm  Assoc.'s  "Dream  Pack- 
age" of  85  feature  films  has  been  sold  to 
an  additional  23  tv  stations,  raising  total 
markets  sold  to  41,  it  has  been  announced 
by  Harold  Goldman,  executive  vice  presi- 
dent. The  firm  also  announced  a  new  office 
in  Brussels  at  262  Rue  Royale.  It  is  super- 
vised by  Leo  Lax,  who  heads  his  own  or- 
ganization, Leo  Fax  Films,  with  headquar- 
ters in  Paris. 

FILM  SALES 

Trans-Lux  Tv  Corp.,  N.  Y.,  reports  sale  of 
Encyclopaedia  Britannica  film  library  of 
more  than  700  films  to  WTRF-TV  Wheeling, 
W.  Va.,  for  five  years,  and  to  WJRT  (TV) 
Flint,  Mich. 

Hearst  Metrotone  News  Inc.'s  Telenews  re- 
ports sales  of  This  Week  in  Sports  to  KZTV 
(TV)  Corpus  Christi,  Tex.,  KDAL-TV  Du- 
luth,  Minn.,  and  KLOR-TV  Provo,  Utah; 
Weekly  News  Review  to  KLOR-TV,  and 
daily  newsfilm  service  to  WTVO-TV  Rock- 
ford,  111. 

Official  Films  Inc.,  N.  Y.,  reports  sale  of 
The  Adventures  In  Sherwood  Forest  (re- 
runs of  Robin  Hood  series  carried  on  CBS- 
TV)  in  eight  additional  markets  on  east  and 
west  coasts,  raising  total  number  sold  to  35. 

Walter  Schwimmer  Inc.,  Chicago  syndica- 
tion firm,  announces  sale  of  Championship 
Bowling  film  series  to  WGN-TV  that  city; 
WHIO-TV  Dayton  and  WBNS-TV  Colum- 
bus, both  Ohio;  KOMO-TV  Seattle,  Wash., 
and  WHEN-TV  Syracuse,  N.  Y.  Series  is 
now  sold  in  155  U.  S.  markets,  plus  Alaska 
and  Hawaii. 

Sterling  Television  Co.'s  newest  syndicated 
property,  re-runs  of  NBC-TV's  Time  Out 
for  Sports  (originally  produced  for  network 
by  Sterling  and  Hearst  Metrotone  News) 
has  been  sold  to  WPIX  (TV)  New  York, 
WTAE  (TV)  Pittsburgh,  WTAR-TV  Nor- 
folk, Va.,  KNXT  (TV)  Los  Angeles,  KTNT- 
TV  Tacoma.  Wash.,  and  CBMT  (TV) 
Montreal.  Que. 


CONFIDENTIAL 

Information  Concerning  The  Best 

TV  program  and  spot  buys  in  the  billion  dollar  rich  Fresno 
and  San  Joaquin  Valley  is  available  to  you  at  no  cost 
from  your  nearest  H-R  man.  Ask  him  to  show  you  how 
the  all  family  TV  Station  (KJEO-TV)  can  make  it  easy 
for  you  to  be  a  hero!  Give  your  clients  INCREASES  in 
sales  at  LOWEST  cost  per  thousand  on  KJEO-TV! 


Page  66    •    November  10,  1958 


Broadcasting 


i  LOUfSVfltEj 


50,000  youngsters, 
57,000  adults  have 
attended  T-BAR-V, 
Louisville's  ONLY 
kid  show  with 
LIVE,  DAILY  AUDIENCES 


IF  IT  IS  BIG 

and  IMPORTANT, 
it  s  on  WHAS-TV 


50,000  youngsters,  escorted  by  57,000 
adults  is  a  lot  of  participation.  T-BAR-V 
skillfully  interweaves  educational,  health 
and  safety  subjects  with  songs,  cartoons 
and  games  to  the  benefit  of  the  small  fry 
and  sheer  delight  of  parents.  Indication 
of  the  show's  drawing  power  is  that  ticket 
requests  are  received  five  months  in 
advance. 


Like  other  WHAS-TV  produced  pro- 
grams, T-BAR-V's  demonstrated  concern 
for  the  community  has  gained  the  respect 
and  confidence  of  huge,  loyal  audiences 
and  long-term  clients.  It's  IMPORTANT 
that  constructive  entertainment  be  pre- 
sented for  children.  And  when  BIG  and 
IMPORTANT  programs  are  produced 
in  Louisville,  they're  found  on  WHAS-TV. 


Your  Advertising  Deserves  WHAS-TV  Attention  .  .  . 
with  the  ADDED  IMPACT  OF  PROGRAMMING  OF  CHARACTER ! 


WHAS-TV 

Foremost  In  Service 
Best  In  Entertainment 


WHAS-TV     CHANNEL  1  1 ,  LOUISVILLE 
316,000  WATTS  —  CBS-TV  NETWORK 
Victor  A.  Sholis,  Director 

Represented  Nationally  by 
HARRINGTON,  RIGHTER  &  PARSONS,  INC. 


Broadcasting 


November  10,  1958  • 


Page  67 


PROGRAM  SERVICES 


Here  are  the  NCS  #3  ratings: 


Total  Homes  in  Area 

KTBS-TV  ....  369,300 

Sta.  B   321,400 

Total  TV  Homes  in  Area 

KTBS-TV  ....  249,780 

Sta.  B   221,420 

Monthly  Coverage 

KTBS-TV  ....  199,470 

Sta.  B   179,680 

Weekly  Coverage 

KTBS-TV  ....  193,970 

Sta.  B   175,150 

Weekly  Daytime  Circulation 

KTBS-TV  ....  169,320 

Sta.  B    .    ...           .  154,500 

Daily  Daytime  Circulation 

KTBS-TV  ....  121,010 

Sta.  B   113,900 

Weekly  Nighttime  Circulation 

KTBS-TV  ....  192,080 

Sta.  B   173,240 

Daily  Nighttime  Circulation 

KTBS-TV  .    .    .    .  150,130 

Sta.  B   140,850 


Specify  KTBS-TV  with  dominant 
Nielsen  and  dominant  ARB  .  .  .  the 
best  buy  in  Shreveport!  See  your 
Petty  man. 


All-Industry  Radio  Committee 
Has  First  Huddle  with  ASCAP 

The  All-Industry  Radio  Music  License 
Committee  and  ASCAP  representatives  had 
their  first  meeting  in  negotiations  for  new 
licenses  last  Thursday  (Nov.  6),  exchanged 
differing  viewpoints  and  agreed  to  meet 
again  Dec.  3. 

Robert  T.  Mason  of  WMRN  Marion, 
Ohio,  chairman  of  the  all-industry  group, 
said  the  committee  told  ASCAP  that  radio 
must  have  a  "sharp  decrease"  in  fees  and 
I  "substantial  improvement"  in  the  terms  of 
ASCAP  licenses. 

In  support  of  its  position,  Mr.  Mason 
said,  the  committee  cited  substantial  de- 
creases both  in  station  revenues  from  music 
programs  and  in  station  income  since  the 
licenses  were  renewed  some  10  years  ago. 

ASCAP's  position,  on  the  other  hand,  was 
reported  to  be  that  it  is  dissatisfied  with 
the  rates  radio  now  pays  for  its  music  and 
wants  them  improved. 

Current  ASCAP  radio  contracts  expire, 
for  most  stations,  on  Dec.  31  of  this  year. 
In  effect  since  1941,  the  rate  for  stations 
is  2.25%  of  net  time  sales  for  a  blanket 
license  to  use  ASCAP  music  locally.  The 
network  rate  is  a  little  higher — 2.75%. 

All-industry  committeemen  at  the  ASCAP 
meeting  were  Chairman  Mason;  George  W. 
Armstrong  of  Storz  Broadcasting,  vice 
chairman;  Richard  D.  Buckley,  WNEW 
New  York  and  Metropolitan  Broadcasting 
Corp.;  Robert  D.  Enoch,  WXLW  Indian- 
apolis; Herbert  E.  Evans,  Peoples  Broad- 
casting Corp.;  Bert  Ferguson,  WDIA  Mem- 
phis; J.  Allen  Jensen,  KSL  Salt  Lake  City; 
Herbert  Krueger,  WTAG  Worcester,  Mass.; 
William  S.  Morgan  Jr.,  McLendon  Sta- 
tions; Leslie  H.  Peard  Jr.,  WBAL  Baltimore; 
Elliott  M.  Sanger,  WQXR  New  York;  Cal- 
vin J.  Smith,  KFAC  Los  Angeles;  Sher- 
wood J.  Tarlow,  WHIL  Boston,  and  Jack 
S.  Younts,  WEEB  Southern  Pines,  N.  C. 
Also  on  hand  were  Emanuel  Dannett.  gen- 
eral counsel  to  the  committee,  and  his  part- 
ner, William  W.  Golub. 

The  ASCAP  group  consisted  of  Paul 
Cunningham,  president;  Herman  Finkel- 
stein,  counsel;  Jack  Bregman,  Jules  Col- 
lins, Max  Dreyfuss,  George  Hoffman,  Rich- 
ard F.  Murray,  Herman  Starr  and  Ned 
Washington. 

Ruben  Series  in  22  Markets 

Within  three  weeks  of  releasing  Stranger 
Than  Science,  G.  A.  Ruben  Productions, 
Indianapolis,  reports  it  sold  the  26- 
episode  package  of  15-minute  shows  to  22 
radio  stations.  The  series,  taken  from  for- 
mer news  commentator  Frank  Edwards' 
book  Strangest  of  All,  is  carried  fully-spon- 
sored on  such  outlets  as  WGTO  Cypress 
Gardens,  Fla.;  WSB  Atlanta,  Ga.;  WOWO 
Fort  Wayne,  Ind.,  and  WFBM  Indianapolis. 
Next  year  Ruben,  again  with  Mr.  Edwards, 
will  release  a  Mysteries  of  Outer  Space 
series. 

Blumberg,  Smolin  to  Allied  Div. 

Allied  Record  Manufacturing  Co.  (record- 
ing, tape  duplication,  program  production), 
Hollywood,  has  made  appointments  in  the 


Allied  Div.  of  its  newly-acquired  American 
Sound  Corp.,  Belleville,  N.  J.  Walter  Blum- 
berg, with  RCA  for  the  past  six  years  as 
service  manager  and  in  commercial  sales, 
has  been  named  eastern  sales  manager  of 
the  new  Allied  division.  Alvin  Smolin,  as- 
sistant manufacturing  supervisor,  Columbia 
Records,  Bridgeport,  Conn.,  has  become  Al- 
lied Div.  manufacturing  head. 

Radio  Press  Out  for  Am  Clients 
To  Supplement  Initial  Fm  Group 

Radio  Press,  New  York,  a  "voiced"  news 
service  for  independent  and  network  radio 
stations  announced  last  summer  [Program 
Services,  Aug.  25]  and  in  operation  since 
Oct.  6,  has  begun  bidding  for  am  station 
clients  for  the  first  time. 

RP's  service  is  carried  on  WNCN-FM 
New  York,  WBCN-FM  Boston,  WXCN-FM 
Providence,  WHCN-FM  Hartford,  Conn., 
and  WMTW-FM  Mt.  Washington. 

In  a  sales  letter,  George  Hamilton 
Combs,  Radio  Press  president,  explains  that 
the  service  provides  daily  at  least  an  hour  of 
foreign,  Washington  and  national  news 
which  at  the  station's  option  can  be  divided 
into  quarter  hours  or  12  five-minute  seg- 
ments, and  through  the  facilities  of  line, 
tape  or  fm. 

The  service  claims  more  than  4,000 
stringers  in  90  countries  and  a  nucleus  staff 
of  "expert  newsmen"  with  bureaus  located 
at  points  in  Europe,  at  Washington  and  in 
the  Far  East. 

Radio  Press  also  provides  such  services 
as  sales  calls  on  New  York  representatives, 
preparation  of  special  sales  promotion  ma- 
terial and  sample  tapes  and  disc  for  repre- 
sentative salesmen. 

Meighan  VTR  Production  Firm 
Leases  New  York  Theatre  Space 

The  latest  move  in  the  rapidly  expanding 
videotape  field  comes  from  Videotape  Pro- 
ductions of  New  York  Inc.,  which  an- 
nounced last  week  it  is  closing  a  deal  to 
lease  the  Century  Theatre  there  for  an  all- 
VTR  production  center.  Guiding  hand  of 
the  new  firm  is  Howard  Meighan.  president, 
who  until  last  March  was  CBS-TV  Western 
Div.  vice  president. 

The  Century,  described  as  having  one  of 
the  largest  stage  areas  in  the  East,  has  been 
used  as  a  tv  studio  by  NBC-TV  for  the  past 
four  years.  It  is  located  on  Seventh  Ave. 
between  58th  and  59th.  Initially,  at  least, 
the  new  operation  will  concentrate  on  com- 
mercials. 

Mr.  Meighan  first  announced  his  inten- 
tion to  go  into  the  VTR  field  when  he  left 
CBS  last  spring.  At  the  time  he  said  other 
videotape  operations  were  planned  for  the 
West  Coast  and  Midwest,  but  moves  in 
those  directions  apparently  will  follow  the 
New  York  plans.  The  target  date  in  New 
York  is  Dec.  1. 

Ampex  Corp.,  which  developed  and  mar- 
kets the  VTR- 1000,  standard  unit  in  the 
field,  will  have  a  45%  interest  in  Videotape 
Productions  of  New  York,  and  its  president, 
George  I.  Long,  will  be  a  member  of  the 
board.  Headquarters  of  firm  remain  in  Los 
Angeles. 


KTBS-TV 

SHREVEPORT,  LOUISIANA 
E.  Newton  Wray 
NBC       Pres.  &  Gen.  Mgr. 

ABC         *NCS-  No-  3.  sPring.  1958 
A.  C,  Nielsen  Company 


Page  68    •    November  10,  1958 


Broadcasting 


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Broadcasting 


November  10,  1958 


Page  69 


TRADE  ASSNS. 


St.  Louis  Convention 
Agenda  Set  by  BPA 

Full  agenda  for  the  Nov.  17-19  annual 
convention-seminar  of  the  Broadcast  Promo- 
tion Assn.  in  St.  Louis  has  been  announced. 
In  addition,  the  nominating  committee  has 
prepared  its  suggestion  for  officers  to  guide 
the  association  during  1959. 

One  slate,  to  be  offered  consists  of  Charles 
Wilson,  WGN  Chicago,  as  president;  Gene 
Godt,  WCCO-TV  Minneapolis,  first  vice 
president,  and  James  Kiss,  WPEN  Phila- 
delphia, as  second  vice  president. 

Suggested  as  directors  for  three-year  terms 
are  Walt  Smith,  WROC  Rochester,  N.  Y.; 
Janet  Byers,  KYW  Cleveland,  Ohio;  Harvey 
Clarke,  CFPL  London,  Ontario,  and  Don 
Curran,  KTVI  (TV)  St.  Louis.  Austin  Hey- 
wood,  KNXT  (TV)  Los  Angeles,  will  be 
named  to  replace  Mr.  Kiss  for  a  term  of  two 
years.  Each  has  unofficially  indicated  his 
willingness  to  serve  if  elected  an  officer  or 
director. 

Officers  and  directors  will  be  elected  at  a 
business  meeting  Tuesday  afternoon  during 
the  BPA  convention,  to  be  held  at  the  Chase 
Hotel.  Registration  will  open  next  Sunday 
(4-10  p.m.)  and  continue  9-10  a.m.  on 
Monday.  Convention  is  open  to  advertising, 
agency,  and  other  allied  field  representatives 
as  well  as  BPA  members,  with  registration 
fee  of  $35  covering  all  sessions  and  meals. 
Registration  is  being  handled  by  William 
Pierson,  BPA,  190  N.  State  St., ,  Chicago. 
Agenda  for  the  convention-seminar,  first 


held  outside  Chicago,  has  already  been  com- 
pleted, with  Donald  H.  McGannon,  presi- 
dent of  Westinghouse  Broadcasting  Co.,  as  a 
principal  speaker  on  kickoff  day  [Trade 
Assns.,  Sept.  29,  et  seq.]. 

Present  BPA  president  is  Elliott  W.  Henry 
Jr.,  ABC  Chicago,  who  succeeded  David 
Partridge,  Westinghouse  Broadcasting  Co., 
for  1958. 

Mr.  Henry  and  John  Hurlbut,  WFBM- 
AM-TV  Indianapolis,  along  with  Mr.  Wil- 
son, also  are  considered  1959  BPA  presi- 
dential possibilities.  Under  its  constitution, 
it  would  be  permissible  for  Mr.  Henry  to 
succeed  himself,  though  it's  reported  he's 
not  disposed  to  accept  the  post  again. 

The  BPA  nominating  committee,  headed 
up  by  Mr.  Godt,  also  has  recommended  to 
the  incoming  president  that  the  new  first 
vice  president  be  assigned  general  respon- 
sibility for  the  1959  BPA  convention  and 
that  the  new  second  vice  president  be  given 
general  responsibility  for  next  year's  mem- 
bership promotion. 

Messrs.  Curran  and  Hurlbut  have  been 
serving  as  chairmen  of  facilities  and  pro- 
gram activities,  respectively,  for  the  1958 
convention. 

Convention  agenda  follows: 
Monday,  Nov.  17 

10  a.m. — Keynote  address,  Elliott  W. 
Henry,  president  of  BPA. 

10:30  a.m. — "Newspaper  Today,"  Ed- 
ward A,  Falasca,  creative,  vice  president,  Bu- 
reau of  Advertising,  American  Newspaper 
Publishers  Assn. 

12  Noon — Luncheon;  Address  by  Donald 


H.  McGannon,  president  of  Westinghouse 
Broadcasting  Co. 

2:30  p.m. — "Magazine  Today,"  Albert 
M.  Snook,  Chicago  manager,  Magazine  Ad- 
vertising Bureau. 

4  p.m. — "Breaking  Into  Print,"  Consumer 
Press — Pete  Rahn,  Am-Tv  Editor,  St.  Louis 
Globe  Democrat;  Trade  Press — Steve  Libby, 
account  executive  publicist,  Communica- 
tions Counsellors,  New  York. 

Tuesday,  Nov.  18 

9:30  a.m. — "Take  It  Outdoors,"  John  L. 
Bricker,  executive  vice  president  of  Outdoor 
Advertising,  New  York. 

11  a.m. — "By  The  Numbers"  (an  analysis 
of  ratings),  Dr.  Thomas  Coffin,  director  of 
research,  NBC,  N.  Y.;  Robert  Riemen- 
schneider,  media  director,  Gardner  Adv. 
Agency,  St.  Louis. 

1 2  Noon — Luncheon  (No  speaker) . 

1 : 30  p.m.  —  Broadcasters'  Promotion 
Assn.  meeting  (open  only  to  voting  mem- 
bers) . 

3:30  p.m. — -"Promotion,  Key  Manage- 
ment Function,"  For  Management — Joseph 
M.  Baisch,  general  manager,  WREX-TV, 
Rockford,  111.;  For  Sales  Management — 
John  Stilli,  sales  manager,  KDKA-TV  Pitts- 
burgh; For  Station  Representatives — Lon 
King,  assistant  vice  president  in  charge  of 
television  promotion  and  research,  Peters- 
Griffin-Woodward,  New  York. 

6  p.m. — Trade  Press  Reception,  Thirteen 
television-radio  industry  trade  publications 
will  host  this  reception. 

7:45  p.m. — Annual  BPA  Banquet,  Don  B. 
Curran,  convention  arrangements  chairman, 
is  in  charge  of  entertainment;  program  will 
feature  nationally  known  Dixieland  Jazz 
musicians. 

I 

Wednesday,  Nov.  19 

9:  30  a.m. — "Pick-The-Brain,"  round  table 
swap  sessions,  presided  over  by  L.  .Walton 
Smith,  Transcontinent  Television  (nine  dif- 
ferent discussion  tables). 

12:30  p.m.  —  Adjournment  —  After  re- 
marks by  Elliott  W.  Henry  and  the  newly- 
elected  president  of  BPA. 

Petry  Plans  St.  Louis  Seminar 

Edward  Petry  &  Co.,  station  representa- 
tion firm,  will  hold  an  informal  seminar- 
roundtable  meeting  Nov.  17  in  St.  Louis 
for  its  represented  station  promotion  man- 
agers. The  meeting  is  in  conjunction  with 
the  Broadcast  Promotion  Assn.  convention 
(see  above).  Bob  Hutton,  Petry's  tv  promo- 
tion manager,  will  act  as  mediator;  others 
representing  Petry  will  be  Bill  Oldham,  St. 
Louis  manager  for  radio,  Louis  A.  Smith, 
midwest  tv  sales  manager,  and  Fred  John- 
son, manager  for  tv  in  St.  Louis. 

News  Source-Media  Cooperation 
Tops  Agenda  at  Illinois  Parley 

Better  cooperation  between  radio-tv 
newsmen  and  vital  news  sources  at  the  mili- 
tary, civil  defense  and  state  police  level  pro- 
vided the  program  theme  for  the  fall  meet- 
ing of  the  Illinois  News  Broadcasters  Assn. 
at  Bloomington  this  past  weekend  (Nov. 
8-9). 

Relations  between  newsmen  and  station 
management  and  with  newspapers  and  rival 


In  the  Syracuse  Market 

WSYR  COVERS 
*80%  MORE  RADIO  HOMES 

Than  the  No.  2  Station 

This  amazing  margin  of  superiority  makes 
WSYR  unquestionably  the  most  effective  and 
economical  buy  for  radio  advertisers  in  a  market 
where  buying  power  exceeds  $2yi  billion  annu- 
ally. 

WSYR  attracts  the  adult,  able-to-buy  audience 
by  maintaining  a  high  standard  of  quality  per- 
formance, by  professional  performers.  In  every 
category  of  programming — news,  music,  sports, 
drama,  variety,  farm  programs  and  public  ser- 
vice events — WSYR  is  the  leader  in  the  Syra- 
cuse area. 


NBC  in  Central  New  York 


5  KW       •    SYRACUSE,  N.  Y.    -    570  KC 


Page  70    •    November  10,  1958 


Broadcasting 


It 's  Easy  to  Pick  a  Winner  in  Memphis 
With  Channel  3  First  by  All  Surveys! 


WREC-TV's  superior  local  programming 
and  news  coverage  is  combined  with  a 
basic  CBS  Television  affiliation  to  make 
certain  that:  "In  Memphis  there's  more  to 
see  on  Channel  3."  Full  power  and  high- 
est antenna  deliver  complete  coverage  of 
the  great  Mid-South  market.  It's  the  right 
combination  for  your  advertising  message. 
See  your  Katz  man  for  availabilities. 


Here  are  the  latest  Memphis  surveys  showing  leads  in 
competitively  rated  quarter  hours,  sign-on  to 
sign-off,  Sunday  thru  Saturday: 

A.  R.  B.  Pulse  Nielsen 

May  '58        May  '58       Feb.-Apr.  '58 
(Metro  Area)  (Metro  Area)  (Station  Area) 


WHEC-TV 

Sta.  B 
Sta.  C 


WREC-TV 

Channel   3  Memphis 


201 

122 
53 


240 

93 
47 


195 

74 
107 


TELEVISION 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


November  10,  1958    •    Page  71 


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TRADE  ASSNS.  CONTINUED 

stations  in  competitive  markets  also  were  to 
be  explored  at  the  conference  in  the  Illinois 
Hotel,  under  chairmanship  of  Harold  Salz- 
man,  news  director  of  WLS  Chicago,  as 
INBA  president. 

Two  highlights  of  the  sessions  were  talks 
on  "Current  Challenges  to  Newsmen,"  by 
Donald  E.  Brown,  U.  of  Illinois  and  INBA 
executive  secretary,  discussing  the  recent 
Radio  Tv  News  Directors  Assn.  convention 
in  Chicago  [Trade  Assns.,  Oct.  27,  201,  and 
a  report  on  freedom  of  information  in  Illi- 
nois by  Marlowe  Froke,  U.  of  Illinois. 

C.  W.  Shultzabarger,  information  serv- 
ices officer  at  Scott  Air  Force  Base,  Scott 
Field,  111.,  was  scheduled  to  discuss  "Co- 
operation with  Military  News  Services"  and 
Col.  Mel  Mawrence,  deputy  public  informa- 
tion director,  Illinois  Civil  Defense  Head- 
quarters, Chicago,  "Cooperation  with  Civil 
Defense." 

Cooperation  among  stations  in  competi- 
tive markets  was  set  for  a  panel  discussion 
by  Robert  Brown,  WMAY  Springfield;  Paul 
Liggett,  WHBF-TV  Rock  Island;  John 
Rhodes,  WRRR  Rockford,  and  Robert  War- 
ren, WICS-TV  Springfield.  A  second  panel 
on  newspaper  cooperation  included  David 
Loring,  WGTL  Galesburg;  Don  Newberg  of 
WJBC  Bloomington  with  Charles  Driver, 
managing  editor  of  the  parent  Bloomington 
Daily  Pantagraph,  and  John  Hodges,  circu- 
lation manager,  Peoria  Star  &  Journal. 
Howard  Caldwell  and  George  Martin, 
WTHI-AM-FM-TV  Terre  Haute,  Ind.,  were 
to  explore  "Cooperation  with  Management" 
Sunday  (Nov.  9). 

Election  Forms  for  Radio  Board 
Go  to  NAB  Stations  This  Week 

Election  processes  for  vacancies  on  the 
NAB  Radio  Board  of  Directors  will  get 
under  way  Wednesday  (Nov.  12)  when 
forms  are  mailed  stations  to  certify  eligible 
voters  representing  each  radio  member 
station.  Forms  must  be  returned  by  Dec. 
12.  Nominations  will  be  the  next  step. 

Thirteen  radio  directors  will  be  elected 
to  fill  directorships  expiring  next  March  18. 
These  include  eight  directors  from  odd- 
numbered  districts,  three  of  whom  are  in- 
eligible for  re-election  because  they  have 
served  two  consecutive  two-year  terms.  One 
district  (3)  has  a  vacancy  through  resigna- 
tion, Donald  W.  Thornburgh  having  become 
ineligible  when  WCAU  Philadelphia  was 
purchased  by  CBS. 

Everett  E.  Revercomb,  NAB  secretary- 
treasurer,  said  the  three  directors  ineligible 
for  re-election  are  Robert  T.  Mason, 
WMRN  Marion,  Ohio,  Dist.  7;  William 
Holm,  WLOP  LaSalle,  111.,  Dist.  9,  and  Alex 
Keese,  WFAA  Dallas,  Dist.  13. 

Other  district  directors  whose  terms  ex- 
pire but  who  are  eligible  for  re-election, 
are  Daniel  W.  Kops,  WAVZ  New  Haven, 
Conn.,  Dist.  1;  Hugh  M.  Smith,  WCOV 
Montgomery,  Ala.,  Dist.  5;  Raymond  V. 
Eppel,  KORN  Mitchell,  S.  D.,  Dist.  11;  Joe 
D.  Carroll,  KMYC  Marysville,  Calif.,  Dist. 
15,  and  Thomas  C.  Bostic,  KIMA  Yakima, 
Wash.,  Dist.  17. 

Four  at-large  directors  are  up  for  re-elec- 
tion. They  are  Harold  Hough,  WBAP  Fort 
Worth,  large  stations;  J.   Frank  Jarman, 


WDNC  Durham,  N.  C,  medium  stations; 
William  C.  Grove,  KFBC  Cheyenne,  Wyo., 
small  stations,  and  Ben  Strouse,  WWDC- 
FM  Washington,  fm  stations. 

Convening  TvB  Membership 
To  Hear  Prudential  President 

Key  speaker  at  the  fourth  annual  meet- 
ing of  Television  Bureau  of  Advertising 
membership  in  New  York  next  week  will 
be  Carroll  M.  Shanks,  president  of  Pru- 
dential Insurance  Co.  of  America.  He  will 
address  the  Friday  (Nov.  21)  luncheon 
meeting  at  the  Waldorf  Astoria  Hotel's 
Starlight  Roof.  Prudential  is  a  major  in- 
vestor in  tv  advertising. 

A  day-long  meeting  of  the  TvB  sales  ad- 
visory committee  is  scheduled  Wednesday, 
a  board  of  directors  meeting  Thursday  and 
showing  of  a  new  three-part  film  presenta- 
tion, "Plus  over  Normal"  on  Friday.  An 
excursion  of  agency-advertiser  executives 
and  wives  to  the  Princeton-Dartmouth  foot- 
ball game  in  Princeton,  N.  J.,  Saturday  is 
set.  TvB  directors  also  will  attend  the  Broad- 
cast Pioneers  luncheon  Nov.  20  honoring 
CBS  board  chairman  William  S.  Paley. 

TvB  announced  last  week  that  station  rep- 
resentative John  Blair  (Blair  Tv,  Blair  Tele- 
vision Assoc.),  elected  a  director  at  last 
year's  annual  TvB  meeting  in  Chicago,  has 
been  re-elected  to  the  board. 


UPCOMING 


Nov.   9-12:  Assn.   of  National  Advertisers  fall 

meeting,  The  Homestead,  Hot  Springs,  Va. 
Nov.  12:  Maine  Radio  &  Tv  Broadcasters  Assn., 

Colby  CoUege,  Waterville. 
Nov.  12:  TJPI  Broadcasters  Assn.  of  Maine,  Colby 

College,  Waterville. 
Nov.    13-14:   Tennessee   Assn.   of  Broadcasters, 

Knoxville. 

Nov.  13-14:  New  Jersey  Broadcasters  Assn., 
Cherry  Hill  Inn,  Camden. 

Nov.  13-15:  Missouri  Assn.  of  Broadcasters,  Chase 
Hotel,  St.  Louis. 

Nov.  14:  Oregon  Broadcasters  Assn.,  fall  meet- 
ing, Hotel  Marion,  Salem. 

Nov.  14:  New  Jersey  AP  Radio  Assn.,  annual 
meeting,  Cherry  Hill  Inn,  Camden. 

Nov.  15-16:  AWRT,  Indiana  conference,  Indian- 
apolis. 

Nov.  16-19:  Broadcasters'  Promotion  Assn.,  third 

annual  convention.  Chase  Hotel,  St.  Louis. 
Nov.  16-22:  National  Television  Week. 
Nov.    18-19:    RAB,    national    radio  advertising 

clinic,  Waldorf-Astoria  Hotel,  New  York. 
Nov.  19:  Television  Bureau  of  Advertising,  board 

of  directors  meeting,   Waldorf-Astoria  Hotel, 

New  York  City. 
Nov.  19:  ABC-TV  Primary  Affiliates,  meeting. 

New  York. 

Nov.  19-22:  Sigma  Delta  Chi,  annual  convention, 
U.  S.  Grant  Hotel,  San  Diego,  Calif. 

Nov.  20:  TvB,  sales  advisory  committee  meet- 
ing, Waldorf-Astoria  Hotel,  New  York  City. 


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Page  72    •    November  10,  1958 


Broadcasting 


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just  $10,  insuring  opportunity  to 
hear  some  of  the  biggest  names 
in  the  industry  discuss  subjects 
like  these: 

An  agency  president  looks  at 
Tv  /  Radio;  "Hypoed"  Ratings; 
All-Media  Buying's  Pros  and  Cons; 
Local  vs.  National  Rates;  Video- 
tape; Streamlined  Rate  Cards; 
many  more  vital  subjects. 


Just  fill  out  the  coupon  and  mail 
today  to  Claude  Barrere, 


PLEASE  SEND  ME  reservations  to  the 

1958-59  Timebuying  &  Selling  Seminars  at  $10  each. 

NAME  

ADDRESS  

COMPANY  

$  Check  enclosed 


Broadcasting 


November  10,  1958    •    Page  73 


TIP  of  WEEK 
for 

SMART  BUYERS 


Two  good  stock  market  tips  this  week  are 
Safeway  Stores,  around  33'3  and  Houd  In- 
dustries around  19%,  both  on  the  big  board. 
And  you  smart  time  buyers  will  be  wise  fo 
check  these  top-rated  Hooper  and  Pulse  sta- 
tions of  the  Rahall  group,  from  New  England 
to  Florida. 


'AumowN.  pa7 


Again  1  Hooper  September,  morning  and 
afternoon.  Check  the  afternoon  show  4  to  6 
p.m.  with  Dopey  Duncan  live  and  George 
Stahl  at  the  organ. 


Top  Pulse,  Manchester,  Concord,  Nashua  mar- 
kets. Try  the  afternoon  show  with  Norm 
Bailey  4:30  to  5:45  p.m. 


5000  watts,  top  Pulse  station  in  the  St.  Pete- 
Tampa  markets.  The  only  full  time  independ- 
ent in  the  fast  growing  St.  Petersburg-Tampa 
area. 


BKKLEXW.VAl 


As  usual,  #1  Hooper,  morning,  noon  and 
night.  Reach  this  rich  market  with  Big  Al 
Sahley  3:30  to  5:30  p.m.  on  the  "Going  Home 
Show". 


Top  Pulse  in  the  rich  Montgomery  County 
market.  Afternoon  show  3  to  5  p.m.  "Juke 
Box  Jamboree"  with  Buddy  Brode. 

• 

sold  nationally  thru 
WEED  &  CO. 

Joe  Rahall,  President 
"Oggie"  Davies,  Gen.  Manager 


MANUFACTURING 

Set  Sales,  Production 
Behind  Pace  in  1957 

Factory  production  and  retail  sales  of 

radio  and  tv  receivers  are  running  below 

1957  figures,  according  to  Electronic  In- 
dustries Assn. 

Tv  set  production  for  nine  months  of 

1958  totaled  3,572,189  units  compared  to 
4,589,164  in  the  same  1957  period.  The 
totals  included  311,809  sets  with  uhf  tuners 
compared  to  585,905  a  year  ago. 

September  tv  output  totaled  621,734  sets 
(40,712  uhf)  compared  to  507,526  (38,- 
166  uhf)  in  August  and  832,631  (87,040 
uhf)  in  September  1957. 

Cumulative  radio  output  for  nine  months 
of  1958  totaled  8,178,821  sets  (2,383,551 
auto  sets)  compared  to  10,376,354  (3,839,- 
345  auto)  sets  in  the  same  1957  period. 

Radio  set  output  in  September  totaled 
1,567,135  sets  (489,738  auto  models)  com- 
pared to  1,028,852  (242,915  auto)  in  Au- 
gust and  1,610,748  (446.419  auto)  in  Sep- 
tember 1957. 

Of  September's  radio  output.  41,408  sets 
had  fm-band  tuning  compared  to  21.335  fm 
models  made  in  August.  During  the  first 
nine  months  of  1958  manufacturers  made 
176,061  fm  sets  (comparative  data  for  1957 
not  available). 

Retail  sales  of  tv  and  radio  sets  in  Sep- 
tember ran  ahead  of  August  but  below 
1957.  EIA  found  that  605,638  tv  sets  were 
sold  to  consumers  in  September  compared 
to  405,790  in  August  and  705,247  in  Sep- 
tember 1957.  Cumulative  tv  set  sales  at  re- 
tail totaled  3,468,090  sets  in  the  first  montbs 
of  1958  compared  to  4,452,081  in  the  same 

1957  months. 

Consumers  bought  792.596  radio  sets  in 
September  compared  to  658,247  in  August 
and  893,336  in  September  1957.  Nine-month 
radio  sales  at  retail  totaled  4,903,676  in 

1958  and  5,840,372  in  1957.  Retail  sales 
figures  for  radio  do  not  include  auto  sets, 
most  of  which  move  directly  to  car  manu- 
facturers. 

Following  are  tv  and  radio  set  manufac- 
turing figures  for  September  and  the  first 
nine  months  of  1958: 

Television  Auto  Radio  Total  Radio 

Jan   433,983  349,679  1,026,527 

Feb    370,413  268,445  876,891 

March    416,903  234,911  931,341 

April    302,559  190,435  697,307 

May    266,982  185,616  654,803 

June    377,090  235,433  774,424 

July    274,999  186,379  621,541 

Aug   507,526  242,915  1,028,852 

Sept   621,734  489,738  1,567,135 

TOTAL  3,572,189    2,383,551  8,178,821 

Stereo-Capable  Fm  Transmitter 
Announced  by  RCA  Station  Dept. 

A  new  5  kw  fm  broadcast  transmitter 
with  built-in  stereophonic  capability  was 
announced  last  week  by  E.  C.  Tracy,  man- 
ager of  RCA's  station  equipment  market- 
ing department.  Known  as  RCA  BTF-5B. 
the  transmitter  can  be  equipped  with  one  or 
two  compact  multiplex  sub-carrier  gener- 
ators to  make  the  transmitter  a  multi-pur- 
pose unit,  Mr.  Tracy  said. 

With  the  addition  of  two  sub-carrier  gen- 
erators, the  new  RCA  transmitter  can  handle 


an  fm  station's  main  broadcast  signal  as 
well  as  two  multiplex  background  music 
sources  for  piping  to  hospitals,  industrial 
plants,  restaurants,  etc.,  Mr.  Tracy  said. 
The  transmitter's  exciter  unit  is  RCA's 
BTE-10B  type  "employing  direct  fm  mod- 
ulator circuits  which  require  no  special 
tuning  when  being  adapted  for  multiplex 
use.  In  the  exciter  unit,  fm  is  accomplished 
directly  by  push-pull  reactance  tubes  con- 
nected across  the  frequency  determining 
circuit  of  the  modulated  oscillator." 

MANUFACTURING  SHORTS 

Audio  Devices  Inc.,  N.  Y.,  announces  it 
will  increase  its  area  for  magnetic  tape 
production  20,000  feet,  adjacent  to  its 
present  Stamford,  Conn.,  plant.  According 
to  William  C.  Speed,  Audio  president,  it  is 
second  such  addition  within  year,  giving 
company  approximately  100,000  square  feet 
devoted  solely  to  magnetic  tape  production. 

RCA  announces  design  of  high-performance, 
all-transistorized  frequency-modulation  ra- 
dio receiver  for  battery  operation  is  now 
possible  with  RCA  developmental  "drift" 
transistors,  according  to  Dr.  Alan  M.  Glover, 
v.p.  and  general  manager,  RCA  semiconduc- 
tor and  materials  division.  New  types  are 
designed  for  use  as  radio-frequency  ampli- 
fier, mixer  oscillator  and  intermediate- 
frequency  amplifier. 

International  Radio  &  Electronics  Corp., 

Elkhart,  Ind.,  reports  marketing  Gold 
Crown  Prince  stereo  which  records  and 
plays  half-track  monaural  and  plays  stereo 
to  two  cathode  follower  outputs.  Stereo  has 
magnetic  brakes,  playoff  and  take  up;  it  has 
three  motors  and  three  speeds  with  IOV2" 
reels  with  regular  transport.  Price:  $475. 
For  further  information  write  International 
Radio  &  Electronics  Corp.,  Box  261,  S. 
17th  St.  &  Mishawaka  Rd.,  Elkhart,  Ind. 

Visual  Electronics  Corp.,  N.  Y.,  an- 
nounces it  installed  its  Orth  Saver  at  16 
television  stations  during  September.  Orth 
Saver  is  unit  to  attach  to  tv  camera  to 
extend  life  of  Image  Orthicon  pickup  tube. 

RCA  Semiconductor  Products  Div.,  Har- 
Tison,  N.  J.,  has  published  48-page  booklet, 
"Transistor  Fundamentals  and  Applica- 
tions," which  is  available  through  RCA 
tube  and  semiconductor  distributors. 


KTRK-TV,  channel  13 


Page  74    •    November  10,  1958 


Broadcasting 


Your  Commercial  Sells  the  Best 

Where  Hearing  is  Believing. . . 

42.4% 


WHIO  gets 
the  listener 

award  for 
reliable  news 

reporting! 


AUTHENTICATION: 

Special  Pulse  Survey  in  April,  1958  based  on  personal 
interviews  with  1058  families: 

QUESTION  ASKED:  If  you  heard  different  ver- 
sions of  the  same  news  story  or  sports  event  on 
different  stations,  which  station  would  you  be  more 
likely  to  believe? 

For  market  data,  availabilities,  and  all  information, 
call  George  P.  Hollingbery 


30.5% 


12.2% 


10.4% 


4.5% 


WHIO  Station  A         Station  B  Station  C        Station  D 


AM 


WHIO 

DAYTON,  OHIO 

Basic  CBS 


FM 


Nationally  represented  by  George  P.  Hollingbery 


NETWORKS 

CBS-TV  WINS  CORONATION  RACE 


CBS-TV  beat  out  NBC-TV  in  the  trans- 
atlantic race  to  be  first  with  coverage  of 
the  Pope's  coronation  in  Rome  last  Tuesday 
(Nov.  4) — by  a  matter  of  the  15  miles  be- 
tween Idlewild  airport  and  Manhattan.  Each 
network's  kines  came  in  from  London  on 
the  same  BOAC  Jet-liner  but  CBS-TV 
broadcast  direct  from  the  airport  (at  6:03 
p.m.)  while  NBC-TV  motored  its  films 
downtown  for  the  Huntley-Brinkley  newcast 
at  6:45.  CBS-TV  set  up  its  Telecine  Studio 
at  Idlewild's  Gate  7  and  whipped  the  film 
onto  the  scanner  right  from  the  plane's 
gangway. 

NBC-TV  did  claim  the  distinction  of  hav- 


POPE  JOHN  XXIII  on  CBS-TV  videotape 


ing  the  first  soundilm  on  the  air — CBS-TV's 
kines  were  silent,  with  voice  provided  by  a 
commentator  at  Idlewild. 

Of  wider  significance  than  the  kine  race 
was  the  other  innovation  CBS-TV  intro- 
duced into  its  coronation  coverage — video- 
tape. In  cooperation  with  Granada  Tv  in 
England,  the  network  was  able  to  convert 
the  Rome  (RAI)  signal  to  the  U.  S.  standard. 
This  is  how  it  worked: 

RAI  broadcast  the  ceremonies  live  to  the 
Eurovision  network  (using  a  625-line  sys- 


New  Producers  for  Garry  Moore 

Bob  Banner  Assoc.,  New  York,  will  pro- 
duce CBS-TV's  The  Garry  Moore  Show 
(Tues.  10-11  p.m.  EST),  in  association  with 
Red  Wing  Productions  and  the  network 
effective  with  tomorrow's  show  (Nov.  11), 
according  to  Hubbell  Robinson  Jr.,  CBS- 
TV  executive  vice  president  in  charge  of 
network  programs.  At  the  same  time  Mr. 
Robinson  announced  that  due  to  basic 
•disagreements  on  the  creative  approach  and 
production  policy,  Ralph  Levy  has  resigned 
as  producer  of  the  program. 

Stereo  Termed  Listener  Stimulant 

The  novelty  of  stereophonic  telecasts  has 
boosted  audience  interest  for  ABC-TV's 
Plymouth  Show  Starring  Lawrence  Welk,  ac- 
cording to  a  Trendex  survey  conducted  for 
ABC-TV.  Sampling  a  total  of  400  viewers 
•  of  the  show  in  eight  markets,  ABC-TV  said 
it  found  a  "trend  in  the  making."  For  ex- 
ample, 46.3%  said  they  tuned  to  Welk  be- 
cause of  their  stereo  interests;  85.1%  noted 
stereo  improved  their  enjoyment  of  the 
show  (56.7%  of  this  response  group  say- 
ing stereo  "contributed  a  great  deal,"  28.4% 


tern).  Granada  tv  picked  up  the  signal  in 
Dover,  England,  and  converted  it  to  405 
lines  (the  British  standard)  for  relay  to 
Manchester.  There  it  was  converted  to  525 
lines  (American)  using  a  system  developed 
by  Granada's  chief  engineer,  Reg  Hammans. 
At  that  point  CBS-TV  producer  -  director 
Don  Hewitt  and  newsman  Winston  Burdette 
took  over. 

Those  two  had  spent  four  days  in  Rome 
going  over  details  of  the  ceremony  with 
Vatican  officials  and  deciding  which  por- 
tions they  wanted  to  use  for  a  one-hour 
program.  As  they  monitored  the  Euro- 
vision  broadcast,  they  recorded  the  pre- 
determined segments  on  videotape,  with  Mr. 
Burdette,  through  a  live  camera  there,  bridg- 
ing the  gaps.  Mr.  Hewitt  had  two  chartered 
planes  standing  by,  one  to  take  shorter 
videotape  segments  of  the  opening  cere- 
monies to  London  for  shipment  to  the  states 
aboard  the  BOAC  Comet  jet  (along  with  the 
kinescopes  handled  in  London  by  Charles 
Collingwood).  the  other  to  take  him  and  the 
longer  videotape  show  to  Paris  to  board  a 
Pan  American  Boeing  707  jet  for  New 
York. 

One  of  the  shorter  videotape  segments 
went  on  the  network  at  7:26  p.m.  Tuesday 
during  the  Doug  Edwards  newscast,  the 
other  at  12:21-12:26  a.m.  the  next  morning 
during  election  coverage.  The  hour  show 
went  on  the  network  at  2  a.m.,  with  a 
repeat  at  10  a.m. 

NBC-TV  brought  in  a  second  shipment 
of  kines  from  the  Eurovision  link  at  12:10 
a.m.  Wednesday,  edited  3  hours  and  10 
minutes  worth  into  a  half-hour  package 
and  put  it  on  the  network  at  1  a.m. 

ABC-TV  declined  to  run  in  the  race.  It 
confined  its  coverage  to  a  half-hour  brought 
over  by  conventional  methods  and  broad- 
cast at  5  p.m.  Wednesday. 


noting  they  enjoyed  it  "more  than  before"). 
Nearly  two  out  of  three  (61.3%)  said  they'd 
again  tune  to  Welk  using  stereo  set-ups 
and  of  the  66.8%  who  were  "aware"  of  the 
3-D  sound,  60.8%  said  they  already  "had 
taken  advantage  of  it." 

KBS  Adds  Nine  Affiliates 

Keystone  Broadcasting  System  has  added 
nine  affiliates  raising  its  total  to  1,047,  ac- 
cording to  Blanche  Stein,  director  of  station 
relations.  New  affiliates  are  KTCS  Fort 
Smith,  Ark.;  KAHI  Auburn  and  KXO  El 
Centro,  Calif.;  WGSR  Millen,  Ga.;  WO  WE 
Allegan,  Mich.;  WONA  Winona,  Miss.; 
KDSX  Sherman  (Denison),  Texas;  WWIS 
Black  River  Falls  and  WJMC  Rice  Lake, 
Wis. 

Affiliate  Officers  Stay  On 

The  board  of  directors  of  the  CBS  Radio 
Affiliates  Assn.  unanimously  re-elected  its 
entire  slate  of  officers  for  1958-59  during 
an  election  at  the  association's  convention 
[Networks,  Nov.  3].  Charles  C.  Caley, 
WMBD  Peoria,  returns  as  chairman. 

Other  officers  re-elected  were  John  S. 


Hayes,  WTOP  Washington,  vice  chairman; 
Worth  Kramer,  WJR  Detroit,  and  Lee  B.  || 
Wailes,  Storer  Bcstg.  Co.,  Miami  Beach, 
directors-at-large. 

Other  members  of  the  board  of  directors 
of  the  association  are:  Joseph  K.  Close, 
WKNE  Keene,  N.  H.,  District  1;  George 
M.  Perkins,  WROW  Albany,  District  2; 
Harold  P.  Danforth,  WDBO  Orlando,  Fla., 
District  4;  Hoyt  B.  Wooten,  WREC  Mem- 
phis, District  5;  Joseph  M.  Higgins,  WTHI 
Terre  Haute,  District  6;  Frank  Fogarty, 
WOW  Omaha,  District  7;  J.  C.  Kellam, 
KTBC  Austin,  Tex.,  District  8,  and  West- 
erman  Whillock,  KNOI  Boise,  District  9. 
Mr.  Hayes  represents  District  3. 

Listeners  Reassured 
On  CBS'  New  PCP  Plan 

CBS  Radio  moved  last  week  to  clarify 
what  its  new  Program  Consolidation  Plan 
[Lead  Story,  Nov.  3]  will  mean  to  listeners. 

In  a  statement  issued  "in  response  to 
many  telephone  and  written  inquiries  to  CBS 
Radio  and  its  affiliates,"  President  Arthur 
Hull  Hayes  said  he  was  "happy  to  reassure 
our  listeners  that  they  will  continue  to  hear 
the  same  informative  and  entertaining  pro- 
grams." 

Mr.  Hayes  reviewed  and  expanded  on 
some  of  the  programming  as  disclosed  when 
PCP  was  announced:  Unit  One,  in  which 
"we  are  currently  broadcasting  a  once-a- 
month  outstanding  actuality  documentary 
program  titled  The  Hidden  Revolution 
which  reviews  some  of  the  basic  issues  fac- 
ing mankind;"  Metropolitan  Opera  on  Satur- 
days starting  Nov.  29:  Capitol  Cloakroom, 
Face  the  Nation,  World  News  Roundup, 
Church  of  the  Air,  Salt  Lake  Tabernacle 
Choir  and  other  public  affairs  and  similar 
programs;  Arthur  Godfrey,  Art  Linkletter, 
Ed  Murrow,  Lowell  Thomas,  Eric  Severeid, 
Pat  Buttram,  Mitch  Miller,  Phil  Rizzuto, 
Walter  Cronkite,  Robert  Trout,  and  others; 
such  daytime  dramas  as  Romance  of  Helen 
Trent,  Second  Mrs.  Burton,  Young  Dr.  Ma- 
lone,  and  Ma  Perkins,  and  "new  dramatic  at- 
tractions" now  being  planned  for  integra- 
tion "in  our  revitalized  program  schedule." 

Mr.  Hayes  said  that  "the  inquiries  which 
have  prompted  these  comments  are  im- 
mensely gratifying,"  that  "they  give  proof 
that  the  national  audience  continues  to  re- 
gard radio  as  an  indispensable  part  of  their 
lives"  and  that  "this  underlines  for  us,  as 
broadcasters,  the  responsibility  of  which  we 
have  never  lost  sight."  CBS  Radio,  he  said, 
"will  continue  to  respect  that  enormous  re- 
sponsibility." 

Under  the  new  plan,  endorsed  by  the  af- 
filiates at  their  convention,  the  network  will 
furnish  affiliates  some  8V2  hours  of  news 
programs  per  week  that  they  can  sell  without 
payment  of  co-op  fees  to  the  network.  In 
return,  the  stations  will  carry,  without  com- 
pensation, some  30  hours  of  weekly  pro- 
gramming which  the  network  will  offer  for 
sale.  It  has  been  estimated  that  CBS  Radio's 
total  program  service  will  be  cut  from  the 
current  figure  of  approximately  90  hours  a 
week  to  about  50  a  week.  The  new  plan  is 
scheduled  to  go  into  effect  Jan.  1 


:Page  76    •    November  10,  1958 


Broadcasting 


EDUCATION 

NET  Plans  to  be  Discussed 
In  ETRC-Affiliates  Meetings 

Committees  from  the  32  member  sta- 
tions of  the  Educational  Television  &  Radio 
Center,  Ann  Arbor,  Mich.,  will  meet  peri- 
odically with  the  Center  to  plan  develop- 
ment of  the  National  Educational  Television 
network. 

Members  of  the  committees  to  discuss 
fund  raising,  promotion  and  programming 
with  the  ETRC  staff  are  William  G.  Harley, 
WHA-TV  Madison,  Wis.,  chairman;  Henry 
Chadeayne,  KETC  (TV)  St.  Louis,  vice 
chairman;  Hartford  N.  Gunn  Jr.,  WGBH- 
TV  Boston;  James  Robertson,  WTTW  (TV) 
Chicago;  Loren  Stone,  KCTS  (TV)  Seattle; 
James  Day,  KQED  (TV)  San  Francisco; 
John  Ziegler,  WQED  (TV)  Pittsburgh; 
Keith  Nighbert,  WKNO-TV  Memphis,  and 
Duff  Browne,  WYES  (TV)  New  Orleans. 

Foreign  Group  Winds  Up  Tour 
With  Boston  Evaluation  Session 

Fifteen  communications  experts  from 
nine  countries  who  have  been  touring  the 
U.S.  on  a  four-month  International  Sem- 
inar on  Radio  &  Tv,  are  at  Boston  U.'s 
School  of  Public  Relations  &  Communica- 
tions for  a  series  of  meetings  to  evaluate 
their  trip. 

The  group,  sponsored  by  International 
Educational  Exchange  Service  of  the  U.S. 
Dept.  of  State  and  the  World  Peace  Foun- 
dation, has  observed  network  operations  in 
New  York,  visited  commercial  and  edu- 
cational radio-tv  studios  and  toured  the 
Voice  of  America  facilities  in  Washington. 

The  evaluation  seminar,  highlighted  to- 
day (Nov.  10)  by  a  luncheon  attended  by 
members  of  Boston's  Committee  for  Foreign 
Relations  and  the  university's  School  of 
Public  Relations  &  Communications,  is  last 
on  the  foreign  experts'  agenda  in  the  U.  S. 

WEDU  (TV)  Starts  Operations 

Educational-noncommercial  ch.  3  WEDU 
(TV)  Tampa,  Fla.,  commenced  a  seven- 
hour-a-day,  Monday-Friday  schedule  Oct. 
27.  The  new  station,  underwritten  by  the 
school  boards  of  seven  neighboring  counties, 
telecasts  four  in-school  programs  daily,  with 
classes  for  home  viewers  in  the  evening. 
WEDU  carries  NBC  ETV  shows  on  Tuesday 
and  Wednesday  while  filmed  programs  from 
the  National  Educational  Television  net- 
work also  are  being  scheduled.  A  second 
WEDU  studio  at  St.  Petersburg  Junior  Col- 
lege is  to  start  operations  in  January. 

KQED  (TV)  Starts  New  Schedule 

A  14-hour-a-week  project  started  on  edu- 
cational-noncommercial KQED  (TV)  San 
Francisco  last  week  that  covers  about  140,- 
000  students,  4,500  teachers  and  42  public 
school  districts.  Most  of  the  station's  ex- 
penses are  met  with  $55,000  raised  from  the 
school  districts  and  local  institutions  plus  a 
$25,000  grant  from  the  Ford  Foundation's 
Fund  for  Advancement  of  Education. 

Courses  range  from  art  lessons  for  third 
through  sixth  graders,  to  physics  for  seniors. 
The  live  programs  include  conversational 
Spanish  and  social  studies. 


the  gal  women  listen  to... 


and  talk  to 
•••in  the 
Twin  Cities! 


Mary  Jo  Tierney 

"FOR  WOMEN  ONLY" 
10  to  11  A.  M.  Daily 


Lively  Mary  Jo  Tierney  keeps  "For  Women 
Only"  bubbling  from  phone  calls  to  per- 
suasive, conversational  sales  talks.  When 
she  recommends  a  product,  it's  a  friend 
speaking — and  women  listen — and  buy. 

Available  in  minutes  and  quarter  hour 
segments. 

new  as  tomorrow 


MINNEAPOLIS 
ST.  PAUL 

Represented  nationally  by  the  Kali  Agency. 


WTCN  RADIO 


Affiliate,  American  Broadcasting  Network. 


Broadcasting 


November  10,  1958    •    Page  77 


STATIONS 


All  Ready  to  Go: 
National  Tv  Week 

Observance  of  National  Television  Week, 
Nov.  16-22,  will  open  Sunday  with  broad- 
casters and  national  public  service  organ- 
izations joining  in  a  weeklong  campaign  to 
acquaint  the  nation  with  tv's  contribution 
to  the  general  welfare. 

American  National  Red  Cross.  National 
Safety  Council,  Kiwanis  International  and 
American  Automobile  Assn..  are  among 
organizations  cooperating  with  NAB  and 
Television  Bureau  of  Advertising.  Electronic 
Industries  Assn.  is  supporting  the  obser- 
vance. 

Tv  stations  will  use  kits  of  promotional 
material  supplied  by  NAB,  and  networks 
have  announced  they  are  joining  the  cam- 
paign. 

Postmaster  General  Arthur  E.  Summer- 
field  last  week  issued  a  statement  saluting 
"another  of  the  world's  great  disseminators 
of  •  understanding  and  knowledge  among 
peoples"  and  recognizing  "how  much  the 
great  American  television  industry,  too,  is 
contributing  to  the  development  of  our  na- 
tional welfare." 

In  a  keynote  message,  NAB  President 
Harold  E.  Fellows  said: 

"This  year,  National  Television  Week  of- 
fers us  a  special  opportunity  to  use  our  own 
medium  to  tell  the  story  of  television.  Dur- 
ing the  week,  NAB  tv  members  will  show 
the  first  two  of  a  series  of  filmed  spots  in  a 
concerted  effort  to  make  everyone  more 
aware  of  television's  impact.  The  theme  is, 
'Nothing  Brings  It  Home  Like  Television'. 

"With  more  than  550  television  stations 
on  the  air,  serving  84%  of  all  homes  in  the 
United  States,  television  is  a  major  source 
of  information  and  entertainment  through- 
out America.  Television  is  making  a  vital 
contribution  to  our  communities  and  our 
nation.  This  is  a  story  of  impact,  and  noth- 
ing can  tell  it  like  television  itself.  Used 
effectively  and  extensively,  the  new  filmed 
spots  for  NAB  members  can  bring  home  the 
story." 

Topping  the  local  campaigns  is  a  united 
effort  to  be  staged  by  Chicago's  tv  stations. 
Academy  of  Television  Arts  &  Sciences, 
Broadcast  Advertising  Club  and  Chicago 
Unlimited.  Only  tv  facilities  will  be  used  to 


WCCO-TV  MINNEAPOLIS  has  added  a  downtown  eyeopener  since  its  purchase  of 
Radio  City  Theatre.  4,200-seater  and  largest  in  the  Northwest.  Dave  Moore,  news- 
caster, stands  in  front  of  the  new  promotional  display  on  the  theatre's  marquee. 
WCCO-AM-TV  took  possession  of  the  quarter-block  property  adjoining  the  station's 
present  plant  last  Oct.  16  [Changing  Hands,  Oct.  27].  The  purchase  price  of  the 
valuable  downtown  property  was  not  announced.  F.  Van  Konynenburg,  executive 
vice  president,  said  part  of  the  main  lobby  will  be  converted  into  radio  facilities  and 
tv  storage,  under  tentative  plans,  with  the  rest  of  the  structure  to  be  demolished  for 
a  parking  lot. 


tell  tv"s  story  to  the  public,  with  no  reliance 
on  print  media. 

Chicago  stations  plan  a  heavy  saturation 
spot  announcement  campaign  before  and 
during  National  Television  Week  and  will 
make  air  personalities  available  for  luncheon 
groups.  A  downtown  motorcade  is  sched- 
uled Nov.  19.  Among  civic  groups  joining 
the  campaign  are  Kiwanis,  Junior  Chamber 
of  Commerce  and  Chicago  Board  of  Educa- 
tion. James  G.  Hanlon,  WGN-AM-TV.  is 


chairman  of  the  joint  local  committee. 

A  new  TvB  campaign  based  on  animated 
sound-on-film  10-  and  20-second  spots  is 
going  out  to  tv  stations  this  week.  The 
films  were  prepared  by  Wexton  Co.  Nor- 
man (Pete)  Cash,  president  of  TvB.  said  the 
campaign  is  designed  to  impress  tv's  selling 
power  on  "the  less  sophisticated  advertiser 
who  is  relatively  unfamiliar  with  television 
at  a  time  when  he  is  most  receptive — watch- 
ing his  own  tv  set." 


n  ATCI  Newsworthy  News  Coverage  by  Radio  and  Tv 


De  ANZA  DESERT — The  skull  of  one  of  the 
three  women  whom  Harvey  Glatman.  a  Los 
Angeles  tv  repairman,  confessed  to  murder- 
ing, was  found  by  KFSD-TV  San  Diego 
newsman  Tony  Kent.  Mr.  Kent  went  with 
police  when  the  confessed  killer  led  them 
to  the  site  in  the  De  Anza  Desert  (San 
Diego  County)  that  Mr.  Glatman  said  he 
left  his  victims.  The  skull,  without  which 
positive  identification  would  have  been  im- 
possible, apparently  had  been  dragged  some 


'./  /. 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


Intermounrain  Network  Affiliate 

KVNU 

Logan,  Utah 
1,000  watts  at  610 

THE  POWERFUL  VOICE  OF 
THE  RICH  CACHE  VALLEY 


DENVER      •      CONTACT  YOUR  AVERY-KNODEL  MAN 


distance  by  coyotes.  The  coverage  by  Mr. 
Kent  was  shown  on  KFSD-TV  then  sent 
to  NBC-TV  Hollywood  for  network  broad- 
cast. 

MOUNDS VILLE — An  exclusive  filmed  inter- 
view with  convicted  murderer  Elmer  David 
Bruner  was  to  be  aired  yesterday  (Nov.  9) 
in  the  WHTN-TV  Huntington.  W.  Va. 
Perspective  (Sun.,  1:30  p.m.)  series.  As  no 
date  has  been  set  for  the  condemned  man's 
execution.  Bill  McGowan,  Charleston  news 
editor  for  WHTN-TV,  was  able  to  arrange 
the  interview  with  Moundsville  (W.  Va.) 
State  Penitentiary  Warden  Donovan  Adams. 
Mr.  Bruner  was  convicted  on  a  charge  of 
killing  Ruby  Miller  of  Huntington  with  a 
hammer. 

SPRINGHILL— Phil  Galligan.  WBZ-TV  Bos- 
ton film  producer,  flew  up  to  cover  the 
Springhill,  N.  S..  mine  disaster  Oct.  29. 
After  a  250-mile  automobile  drive  (his  plane 
was  unable  to  land  nearer  Springhill  be- 
cause of  weather  conditions)  he  arrived  in 
time  to  photograph  the  first  survivor  being 
taken  from  the  mine.  Mr.  Galligan"s  film, 
including  an  interview  with  survivors  in 
hospital,  arrived  at  WBZ-TV  soon  after  7 
p.m.,  was  aired  at  1 1  that  night. 


WW 

y  /        WITH  THE  \ 

/  Inter 
Mountain 
Network 


Page  78    •    November  10,  1958 


Broadcasting 


Style  and  Performance  Leader  in  Speech  Input  Systems 


98BMBeSB8Bfli 

*     A  -O-j      X  9 

Gates  Dual  Channel  DUALUX 


Pause  just  a  moment  and  think  of  every  exclusive  feature  you  would  like 
to  see  in  a  speech  input  system.  Now,  compare  this  idea  of  a  "perfect"  audio 
system  with  the  Gates  Dualux.  You  will  quickly  note  that  the  Dualux  not 
only  incorporates  every  feature  you  could  demand,  but  also  many  addi- 
tional functional  and  manufacturing  extras. 

Inbuilt  intercom,  a  Gates  innovation  in  speech  input  equipment,  permits 
two-way  conversation  to  studio  and  remotes  and  listening  on  every  major 
circuit.  First  again  is  the  inbuilt  variable  high-pass  fdter  for  instant  program 
correction  when  the  unlooked  for  happens.  Dualux  consoles  are  supplied 
with  the  new  Gates  10  watt  ultra-linear  monitoring  amplifier.  And  Gates 
solid  process  printed  wiring,  fabricated  entirely  in  the  Gates  factory  provides 
the  cleanest,  easiest  to  service  speech  input  system  ever  built.  One  Western 
broadcast  station  writes,  .  .  J  cannot  think  of  any  other  console  that  was 
designed  with  the  maintenance  problem  in  mind.  It  is  a  pleasure  to  service  this 
console." 

Yes,  it's  a  grand  feeling  to  know  you  own  the  very  best.  So  why  don't  you 
place  your  order  today?  Dualux  consoles  are  in  stock  for  immediate  delivery. 


Buy  now  and  save  during  Operation  UPS.4DEC,  November  10  - 
December  31.  During  Operation  UPSADEC,  Gates  offers  6  value 
packed  bonus  plans  featuring  the  Dualux  speech  input  system. 
This  is  your  opportunity  to  save  .  .  .  your  chance  to  modernize 
your  station  at  a  savings  possible  only  during  Operation  UP- 
SADEC. Send  for  complete  details  today. 

Write:  Dept.  6400,  Gates  Radio  Company,  Quincy,  Illinois 


OUTSTANDING  FEATURES 

Complete  inbuilt  cue-intercom  with  front  panel  listen 
and  talk-back. 

Three  position  high-pass  filter  for  quick  program  cor- 
rection. 

Cue  selector  to  all  major  circuits  for  direct  channel 
speaker  audibility. 

5  preamplifier  mixing  channels  wired  for  7  micro- 
phones. Up  to  22  microphones  if  all  utility  keys  used. 
Cue-Attenuators,  4  mixing  channels  used  for  net,  turn- 
tables, tapes  and  remotes. 

4  turntables,  4  tapes,  5  remotes  plus  net  input  to  4 

mixing  channels. 

8  utility  keys  for  expansion. 

PBX  key  control  of  all  channels  for  greatest  flexibility. 
Dual  operation  ALL  the  way. 


GATES 


HARRIS 


INTERTYPE 


CORPORATION 


GATES  RADIO  COMPANY 

Subsidiary  of  Harris- Intertype  Corporation 


QUINCY,  ILLINOIS 


STATIONS  CONTINUED 


A  $2-million-a-year  radio  show 
with  an  advertiser  waiting  line 


One  morning  last  week,  at  the  black  hour 
of  6:20  o'clock,  listeners  to  WCBS  New 
York's  Jack  Sterling  Show  received  an 
apology.  Mr.  Sterling  was  about  to  put  two 
commercials  back  to  back — or  nearly  so, 
separating  them  by  a  few  bars  of  music  and 
the  apology. 

"Business  is  very,  very  good,"  he  ex- 
plained, but  he  added  hopefully  that  it  might 
get  worse  in  a  few  weeks  when  the  new  car 
introductory  campaigns  have  been  wrapped 
up. 

The  probability  is  that  Mr.  Sterling's 
hopes  will  not  be  realized.  His  program, 
which  observed  its  10th  anniversary  Nov.  1, 
is  sold  out.  Currently  38  advertisers  are  in 
the  program  and  six  others  are  in  the  wait- 
ing line,  using  other  WCBS  time  with  the 
understanding  that  they  will  move  into  the 
early-morning  show  as  openings  occur. 

The  Sterling  show  runs  three  hours  a  day, 
six  days  a  week  (five  days  live,  Saturdays 
on  tape).  Averaging  38  commercials  each 
day,  it  represents  a  gross  of  more  than  $2 
million  a  year  to  WCBS. 

This  is  a  long  shout  from  the  situation 
that  existed  shortly  after  Mr.  Sterling  quit 
as  program  director  of  CBS-owned  WBBM 
Chicago  to  take  over  the  WCBS  morning 
show  from  Arthur  Godfrey.  From  the  red- 


head Mr.  Sterling  inherited  some  20  adver- 
tisers. In  six  months  the  number  was  down 
to  three  as  one  sponsor  after  another  elected 
to  sit  it  out  and  see  whether  this  was  a 
worthy  successor  to  the  Godfrey  brand  of 
salesmanship. 

Apparently  they  became  convinced  that 
it  was;  by  the  end  of  the  first  year  business 
started   picking  up  and   hasn't  slackened 


since.  Indeed,  since  Mr.  Sterling  succeeded 
Mr.  Godfrey  the  program  has  twice  been 
lengthened — in  .all,  almost  doubled — to  ac- 
commodate more  advertisers.  At  the  outset 
the  program  ran  from  6  to  7:45  a.m.  About 
five  years  ago  the  starting  time  was  moved 
back  to  5:30  a.m.  and  two  years  ago  a  new 
section  was  added  from  8:15  to  9  a.m.,  fol- 
lowing local  and  network  newscasts  from 
7:45  to  8:15. 

Although  there  was  a  sharp  drop-off  in 
the  number  of  advertisers  when  Mr.  Sterling 
first  took  over  the  program,  he  meanwhile 
developed  the  loyalty  of  several.  Eastern 


JACK  STERLING,  versatile  star  of  the  WCBS  morning  show,  plays  drums  occasionally 
with  the  "Sterling  Quintet,"  a  live-music  group  that  performs  five  days  a  week  on  the 
program.  The  quintet,  augmented  here  by  Mr.  Sterling  at  the  drums,  consists  of  (1  to  r) 
Mary  Osborne,  Andy  Fitz,  Tony  Aless,  Buddy  Jones  and  Tyree  Glenn. 


STATION  PROFIT  &  LOSS 


►  Bartell  Broadcasters  Inc.,  which  owns 
radio  stations  in  six  large  markets,  had 
a  net  worth  of  $500,981  as  of  Aug.  31, 
including  $268,486  surplus  and  $109,595 
unrealized  profit  on  sale  of  assets,  accord- 
ing to  a  balance  sheet  filed  with  Bartell's 
application  for  sale  of  WILD  Boston  (see 
Changing  Hands,  page  84). 

Bartell's  total  assets  were  listed  as 
$1,299,789,  including  $593,196  current, 
$488,037  fixed  and  $218,565  other. 
Liabilities  included  $130,539  current  and 
$798,818  deferred  (notes  and  interest). 
Bartell  stations  are  WILD  Boston, 
WOKY  Milwaukee,  WAKE  Atlanta, 
KCBQ  San  Diego,  WYDE  Birmingham, 
Ala.,  and  KYA  San  Francisco. 

►  WISC-AM-FM-TV  Madison,  Wis., 
had  an  earned  surplus  of  $292,205  as  of 
June  30,  according  to  the  company's  ap- 
plication for  license  renewal.  The  firm 
reported  total  assets  of  $910,268.  Liabili- 
ties included  $317,654  in  notes  payable 
and  $92,770  for  mortgage  payable. 

►  An  accumulated  deficit  of  $228,162 
as  of  July  31  was  revealed  by  WTVH 
(TV)  Peoria,  111.,  in  its  application  for 
license  renewal. 

The  company  had  total  assets  of 
$321,511,  including  $50,899  current, 
$260,066  fixed  and  $10,071  intangible. 
Liabilities  included  $253,384  current 
and  $247,239  in  notes  and  interest  pay- 
able to  stockholders. 

►  WHBF-AM-FM-TV  Rock  Island,  111., 
showed  a  surplus  of  $1,248,155  as  of 
June  30,  according  to  the  company's 


application  for  license  renewal. 

Total  assets  were  $1,502,826,  includ- 
ing $430,075  current,  $536,791  in  land, 
buildings  and  equipment  and  $508,349 
in  other  assets.  Current  liabilities  were 
$194,670. 

►  Prairie  Television  Co.,  licensee  of 
WTVP  (TV)  Decatur,  111.,  showed  a  defi- 
cit of  $465,550  as  of  Aug.  31,  1958,  in  a 
balance  sheet  submitted  with  its  applica- 
tion for  license  renewal.  The  balance 
sheet  showed  assets  of  $372,322,  includ- 
ing total  prepayments  of  $17,721  (current 
assets,  inventory,  unexpired  insurance 
and  prepaid  expenses.).  Total  liabilities 
were  $454,321,  including  a  long  term 
note  for  $151,852  and  debenture  bonds 
amounting  to  $200,000.  The  excess  of 
accumulated  losses  over  capital  invest- 
ment was  listed  at  $265,550.  WTVP  also 
listed  the  following  annual  net  losses 
after  depreciation:  1953,  $128,211;  1954, 
$129,379;  1955,  $62,745;  1956,  $35,- 
686;  1957,  $52,989.  For  the  first  six 
months  of  1958,  losses  were  listed  as 
$56,529.  WTVP  is  on  ch.  17,  with  ABC 
affiliation. 

►  A  loss  of  $58,053  for  the  six  months 
ending  June  30  was  listed  by  WFRV-TV 
Green  Bay,  Wis.,  in  its  application  for 
license  renewal. 

The  station  had  total  assets  of  $281,- 
984,  including  $40,150  current  and 
$234,596  fixed.  Liabilities  included  $91,- 
842  current  and  $188,955  in  long  term 
indebtedness. 

►  WGN-AM-TV  Chicago  had  a  surplus 


of  $317,158  as  of  July  31,  according  to 
information  filesS  with  applications  for 
license  renewal. 

Total  assets  were  listed  at  $8,053,557, 
including  $1,400,044  current,  $1,045,- 
717  investments  and  $5,592,796  in  de- 
ferred charges  for  items  such  as  prepaid 
insurance  and  films. 

Total  current  liabilities  were  $7,661,- 
399,  including  $2,555,979  in  accounts 
payable  to  the  Tribune  Co.  (Chicago 
Tribune),  parent  corporation.  The  Trib- 
une Co.  owns  WPIX  (TV)  New  York 
under  a  separate  corporation. 
►  Metropolitan  Broadcasting  Corp. 
showed  a  profit  of  $275,471  for  the 
seven  months  ending  July  26,  1958,  to 
reduce  its  $1,323,715  deficit  on  Dec.  28, 
1957,  to  $1,048,244,  according  to  a 
balance  sheet  filed  with  the  company's 
application  for  license  for  WNEW-FM 
New  York. 

The  information  showed  current  as- 
sets of  $5,037,463,  of  which  $2,495,264 
was  in  film  contract  rights.  Total  assets 
were  $12,988,218  also  including  $199,- 
525  in  investments,  $5,218,904  fixed  and 
$2,532,325  in  contracts. 

Liabilities  included  $3,780,998  cur- 
rent, $129,598  deferred  income  and  $2,- 
859,770  long  term  debt.  Capital  stock 
outstanding  ($1  par)  was  listed  at  $1,- 
541,137  and  additional  paid-in  capital 
$5,724,958. 

Metropolitan  is  licensee  of  WNEW- 
AM-FM-TV  New  York,  WTTG  (TV) 
Washington  and  WHK  Cleveland. 


Page  80    •    November  10,  1958 


Broadcasting 


Air  Lines,  for  example,  has  been  in  the  show 
six  days  a  week  for  all  10  years.  Franklin 
Savings  Bank  has  been  on  for  almost  10 
years,  also  across  the  board,  and  Esso  Stand- 
ard Oil  has  been  in  the  program  with  Esso 
Reporter  for  seven  years. 

Bradley  A.  Walker  of  Fletcher  D. 
Richards  Inc.,  agency  for  Eastern  Air  Lines, 
has  this  to  say: 

"For  the  past  10  years  Jack  has  been  the 
'voice'  of  Eastern  Air  Lines  to  millions  of 
faithful  listeners.  By  every  test,  he  has  been 
one  of  Eastern's  most  eloquent  and  effective 
spokesmen,  and  his  friendly  cooperation  has 
made  working  with  him  a  real  pleasure  .  .  ." 

From  John  H.  Roach,  vice  president  and 
secretary  of  Franklin  Savings  Bank,  comes 
this  tribute: 

"We  liked  Jack  when  we  signed  him  on 
our  team  back  in  January  1949,  and  after 
10  years  of  slugging  for  the  Franklin  Sav- 
ings Bank  he  is  still  in  there  hitting  every 
pitch — and  bringing  new  customers  to  us 
every  day." 

Franklin  Savings  sponsors  an  unbanklike 
gimmick  which  is  one  of  several  standard 
features  on  the  show — it  gives  away  money. 
This  is  the  "Yuck  for  a  Buck"  department 
which  at  7:13  each  morning  recites  the  day's 
best  audience-submitted  joke  and  dispatches 
two  "Franklin  half-dollars"  to  the  sender. 

Other  standards  include  farm  news  at 
5:45,  fishing  news  at  6:15  three  times  a  week 
in  season,  a  bit  called  "It  Happened  this  Day 
— I  Think"  at  6:35  and  one  of  several  char- 


acter parts  at  7:39.  "It  Happened  this  Day 
— I  Think"  is  a  takeoff  on  the  origin  of  cer- 
tain well-known  events  or  catch-lines — an 
exercise  in  punmanship  that  usually  is  bet- 
ter heard  than  described.  There  is  also  the 
"Sterling  Quintet,"  one  of  the  rare  groups  of 
live  musicians  employed  nowadays  in  early- 
morning  radio  (see  photo). 

WCBS  attributes  much  of  the  show's  suc- 
cess to  Mr.  Sterling's  close  and  continuing 
contact  with  his  clients  and  their  products. 
Hardly  a  week  passes  when  he  does  not  visit 
plants  and  distribution  agencies,  as  well  as 
local  outlets,  to  check  on  the  products  he 
sells  and  promote  them  on  the  scene. 

Mr.  Sterling's  own  career  in  show  busi- 
ness extends  back  almost  to  the  year  he  was 
born,  1915.  His  parents  were  vaudeville 
and  stock  company  performers,  moving 
from  city  to  city,  and  he  got  his  first  on- 
stage laugh  at  the  age  of  two  when  he 
wandered,  in  diapers  and  uninvited,  before 
the  footlights  during  his  father's  act. 

He  had  his  own  vaudeville  act  at  the  age 
of  seven,  doing  blackface  numbers,  singing, 
telling  jokes  and  tap  dancing.  At  15  he 
was  a  leading  player  in  the  John  D.  Win- 
ninger  stock  company.  Later  he  played  a 
Chicago  night  club  and  left  that  to  join  the 
Federal  Theatre  in  Peoria,  111.,  where  he 
settled  down  in  1939  with  WMBD  as  an 
announcer  and  producer.  A  year  later  he 
moved  to  WTAD  Quincy,  111.,  as  program 
manager,  and  from  there  went  to  CBS- 
owned  KMOX  St.  Louis.  He  was  trans- 


ferred in  1947  to  WBBM  Chicago. 

When  his  network  schedule  forced  Mr. 
Godfrey  to  drop  his  WCBS  stint,  the  station 
sent  out  a  call  for  help — including  a  call 
for  an  audition  record  from  Mr.  Sterling. 
Legend  has  it  that  he  cut  the  record  only 
after  getting  assurances  that  WCBS  would 
pay  for  it.  He  was  picked  for  the  job;  his 
name,  which  until  then  had  been  Jack  Sex- 
ton, was  changed  to  Jack  Sterling,  and  Jack 
Sterling  Program  was  on. 

The  show  is  produced  and  directed  by 
Ken  Regan,  and  written  by  Walter  Latzko, 
Art  Whitney  and  Bill  Vance.  Mr.  Vance 
helped  Mr.  Sterling  write  a  book,  So  Early 
in  the  Morning,  which  was  published  by 
Thomas  Y.  Crowell  Co.  last  week  as  part 
of  the  program's  10th  birthday  promotion. 

Dec.  1  Set  for  WWOR-TV  Return 

WWOR-TV  Worcester,  Mass.,  has  set  a 
target  date  of  Dec.  1  for  its  return  to  the 
air  under  new  management.  The  ch.  14 
facility  was  initially  on  the  air  in  1953  and 
went  dark  in  1955.  WWOR-TV's  transfer 
through  a  stock  transaction  from  Salisbury 
Broadcasting  Corp.  to  Springfield  Television 
Broadcasting  Corp.  was  approved  by  the 
FCC  Oct.  15  [For  the  Record,  Oct.  20]. 
Springfield  Tv,  headed  by  William  L.  Put- 
nam, also  operates  WWLP  (TV)  Springfield 
and  WRLP  (TV)  Greenfield,  both  Massa- 
chusetts uhf's.  Mr.  Putnam  plans  to  operate 
WWOR-TV  (ch.  14)  as  a  satellite  of  WWLP 
during  its  early  stages. 


"LIVE"  FROM  COLUMBUS 


AM-FM-CBS 


Enthusiastic  sportscasting  for  the  past  14  years  has  put  and  kept  Marty 
De  Victor's  6:15  -  6:30  p.m.  show  in  the  top  10.  His  accurate  reporting 
and  his  thorough  sports  knowledge  make  Central  Ohioans  and  sponsors 
loyal  fans. 

wbns  radio 

COLUMBUS,  OHIO  •  Ask  JOHN  BLAIR 


V 


Broadcasting 


November  10,  1958    •    Page  81 


STATIONS 


CONTINUED 


In  Denver,  impact  in  programming 

and  commercial  presentation  assures 
KOSI  advertisers  a  "cosy  lead"  in 
Denver  sales. 

Every  day  more  and  more  families  are 
tuning  to  KOSI  for  music,  news,  and 
features  with  universal  appeal.  Talk 
to  your  Petry  Man  about  the  most 
dynamic  selling  force  in  Denver- 
radio  station  KOSI! 


5000  Watts 
Denver  is 

KOSI-land! 

Give  a  "whistle"  for  your  Petry  Man 

WGVM-Greenville,  Miss. 
KOBY  in  San  Francisco 

Mid -America  Broadcasting  Co. 


TIME  INC.  radio-tv  stations  held  board  meetings  and  general  management  sessions 
Oct.  24-27  at  Sterling  Forest,  Tuxedo,  N.Y.  Among  those  present  (seated  1  to  r) : 
Willard  Schroeder,  president-general  manager,  WOOD-AM-TV  Grand  Rapids,  Mich.; 
Roy  E.  Larsen  and  Charles  L.  Stillman,  president  and  executive  vice  president- 
treasurer  of  Time  Inc.,  respectively. 

(Standing  1  to  r):  Phil  R.  Hoffman,  vice  president-general  manager,  WTCN-AM- 
TV  Minneapolis;  G.  Bennett  Larson,  president-general  manager,  KDYL-KTVT 
(TV)  Salt  Lake  City;  Arnold  W.  Carlson  and  Weston  C.  Pullen  Jr.,  planning  and 
broadcasting  vice  presidents,  respectively  of  Time  Inc.;  Eldon  Campbell,  vice  presi- 
dent-general manager,  WFBM-AM-TV  Indianapolis;  John  F.  Harvey,  comptroller. 
Time  Inc.;  Hugh  B.  Terry,  president-general  manager,  KLZ-AM-TV  Denver. 


THE  BIG  "T"  IN 

T 


WES 
MON 


ERN 
ANA 


KMSO-CH.  13 

Television 

CBS— NBC— ABC 


Tremendous  coverage 
Terrific  results 


ASK  GILL-PERNA 

KMSO— MISSOULA 


Lehigh  Valley  Stations  Meet 
For  Promotion,  Ad  Exchange 

The  first  of  a  series  of  monthly  meetings 
by  six  Lehigh  Valley,  Pa.,  radio  stations, 
designed  to  develop  promotions  and  set 
local  standards  in  retail  advertising,  was  held 
last  month  at  Hess  Bros,  (department  store), 
Allentown,  Pa. 

The  meetings,  presided  over  by  Charles 
R.  Petrie,  national  sales  manager,  WSAN 
Allentown,  Pa.,  will  be  attended  by  WHOL 
and  WAEB  both  Allentown;  WGPA  Beth- 
lehem; WEST  and  WEEX,  both  Easton. 
Hess  Bros,  placed  an  order  with  each  sta- 
tion for  150  spots,  transcribed  by  Phil  Sil- 
vers, Eva  Gabor,  Hal  March  and  others, 
in  connection  with  its  founders'  sale.  This 
month's  meeting  is  slated  to  be  held  in 
Bethlehem. 

WABC  Joins  Community  Clubs 

WABC  New  York,  ABC-owned  station, 
has  been  exclusively  franchised  by  Com- 
munity Clubs  Services  Inc.  for  the  17- 
county  metropolitan  area  promoting  the 
Community  Clubs  Awards  plan.  WABC 
has  set  aside  $40,000  which  it  will  award 
as  prize  money  to  non-profit  charitable, 
religious,  educational  and  civic  organiza- 
tions whose  members  collect  and  turn  in 
the  most  sales  slips  or  other  proofs  of 
product  purchase  (boxtops,  labels,  etc.)  ad- 
vertised on  the  station  each  week  for  17 
weeks.  There  are  25,000  area  organizations 
eligible  to  participate,  WABC  estimates. 
With  addition  of  WABC  to  CCS-franchised 
radio-tv  stations,  the  total  has  reached  170 
in  39  of  the  states  and  also  in  the  Territory 
of  Hawaii. 


STATION  SHORTS 

Radio  Advertising  Bureau  announces  38 
new  members  were  added  to  its  membership 
roster  in  60-day  period  ended  Sept.  30, 
bringing  station  membership  to  over  900, 
according  to  bureau  President  Kevin  B. 
Sweeney.  Of  new  members,  nine  were  from 
California,  seven  from  Texas. 

KCAL  Redlands,  Calif.,  announces  Septem- 
ber was  biggest  sales  month  in  station's 
history  with  more  than  20  new  accounts 
added. 

KCBS  San  Francisco  announces  its  best 
week  of  1958  ending  Sept.  28  with  "new 
business  and  renewals  totaling  more  than 
$26,000." 

KTLA  (TV)  Los  Angeles  reports  "record 
business"  totaling  over  $325,000  during  last 
two  weeks  of  September. 


Page  82    •    November  10,  1958 


Broadcasting 


839'  self-supporting  tower  for 
WBNS-TV,  Columbus,  Ohio,  sup- 
ports RCA  TF  1  2  AH  antenna. 
Two  outside  platforms  give  easy 
access  to  microwave  equipment. 


Reasons  why 
"It's  good 
business  to  buy 
from  an 
experienced 
tower 
company" 


Look  as  long  and  as  hard  as  you  will  at  this  tower — or  the 
hundreds  of  others  by  Dresser-Ideco,  serving  broadcasting 
stations  all  over  the  country — and  you  just  won't  be  able  to 
see  that  really  unique  "something"  that  makes  every  Dresser- 
Ideco  tower  different  from  towers  of  any  other  make. 

But  there  are  many  very  real  differences  which  add  up 
to  a  safer  tower,  with  lower  maintenance  costs  than  you'll 
find  in  other  towers  on  the  market. 
For  example: 

Dresser-Ideco  uses  structural  rib  bolts  for  connections 
throughout  each  tower.  These  bolts  are  specially  designed  to 
stay  tight  as  the  tower  moves  and  vibrates  in  the  wind.  They 
won't  work  loose  as  other  types  of  bolts  tend  to  do,  won't 
allow  the  tower  and  antenna  to  slip  out  of  alignment. 

Dresser-Ideco  engineers  plan  the  layout  for  the  installa- 
tion of  broadcast  equipment  and  supply  detailed  equipment 
installation  drawings  to  the  erection  contractor.  Long-expe- 
rienced Dresser-Ideco  tower  engineers  know  this  step  in  the 
erection  process  should  not  be  left  to  extemporaneous  "fitting 
up"  on  the  job. 


Complete  final  inspection  is  given  every  Dresser-Ideco 
tower  by  a  field  engineer,  who  makes  certain  that  erection  and 
equipment  installation  is  carried  out  in  accordance  with  the 
designer's  specifications.  Here  again,  experienced  Dresser- 
Ideco  tower  builders  know  this  final  step  is  necessary  to 
insure  that  you  get  a  completely  safe  and  satisfactory  tower. 

Just  3  examples  ...  3  details  among  many  .  .  .  that  serve 
to  illustrate  the  careful  planning  and  attention  to  detail  that 
goes  into  every  Dresser-Ideco  tower  and  that  serve  to  illustrate 
why  we  think  you'll  agree  "it's  good  business  to  buy  from  an 
experienced  tower  company." 

So  when  your  new  tower  is  in  the  offing  .  .  .  look  to 
experience  you  can  believe  in  and  results  you  can  see.  Better 
than  50%  of  all  TV  towers  over  1,000  feet  tall  are  towers  by 
Dresser-Ideco  .  .  .  twice  as  many  as  the  second  tower  com- 
pany's total  .  .  .  more  than  all  the  rest  of  the  tower  companies 
combined. 

Put  Dresser-Ideco's  unparalleled  38-year  record  of  tower 
experience  to  work  for  you  .  .  .  write  Dresser-Ideco,  or  contact 
your  broadcast  equipment  representative. 


Write  for  this  new  Dresser-Ideco 
Tower  Catalog  T-57 — the  first 
complete  broadcast  antenna 
tower  story. 


Radar  Towers  on  the  DEW  line  in  northern  Alaska — de- 
signed and  fabricated  by  Dresser-Ideco.  Keeping  pace 
with  the  rapidly  developing  needs  of  radar  and  microwave 
—  helping  the  broadcast  industry  meet  its  expanding 
needs  —  these  are  the  challenges  that  keep  Dresser- 
Ideco's  thinking  fresh  and  "alive",  now  and  in  the  years 
ahead. 


Dresser-Ideco  Company 

ONE     OF     THE      DRESSER  INDUSTRIES 
TOWER  DIVISION,  DEPT.  T-83,  875  MICHIGAN  AVE.,  COLUMBUS  8,  OHIO 

Branch:  8909  S.  Vermont  Ave.,  Los  Angeles  44,  Calif. 


STATIONS  CONTINUED 


CHANGING  HANDS 


TRACK  RECORD   ON   STATION   SALES,  APPROVAL 


ANNOUNCED         The  f°UowinS  sales  of 
station    interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WREC-AM-TV  MEMPHIS,  TENN.  •  Sold 
to  Des  Moines  Register  &  Tribune  Co. 
(Cowles)  by  Hoyt  B.  Wooten  for  $6  million 
cash  [Closed  Circuit,  Nov.  3].  It  was  re- 
ported that  a  new  company,  WREC  Broad- 
casting Service  Inc.,  will  operate  the  Mem- 
phis outlets  as  a  wholly-owned  subsidiary  of 
the  Cowles  Des  Moines  Register  and  Trib- 
une. It  was  also  stated  that  Mr.  Wooten 
would  be  retained  by  the  new  corporation  in 
an  advisory  capacity  for  at  least  two  years. 

Mr.  Wooten's  sons-in-law  Charles  Brake- 
field  and  Jack  Michael  will  be  general  man- 
ager and  program  director  of  the  Memphis 
stations,  respectively.  Mr.  Brakefield  has 
been  commercial  manager  and  Mr.  Michael 
program  director  prior  to  the  sale.  Mr. 
Wooten  established  WREC  in  1922  and  the 
television  affiliate  just  two  years  ago.  Luther 
L.  Hill,  publisher  of  the  Register  and  Trib- 
une said,  "It  is  our  purpose  to  continue  the 
WREC  radio  and  television  operations  in  the 
Wooten  tradition." 

Just  a  year  ago  the  Cowles  organiza- 
tion sold  WNAX  Yankton,  S.  D.,  and  ch.  9 
KVTV  (TV)  Sioux  City,  Iowa,  to  Peoples 
Broadcasting  Corp.  for  $3  million  and  at 
that  time  announced  it  would  seek  replace- 
ment  properties.    Other   Cowles  stations: 


KRNT  Des  Moines  and  60%  of  KRNT- 
TV  Des  Moines,  as  well  as  WHTN-AM-TV 
Huntington,  W.  Va.  Gardner  Cowles,  presi- 
dent of  the  Register  and  Tribune,  also  is 
publisher  of  Look  magazine. 

WREC-TV  is  on  ch.  3.  WREC  is  on  600 
kc  with  5  kw,  directional  antenna  different 
pattern  day  and  night.  Both  stations  are  af- 
filiated with  CBS. 

WGAY  SILVER  SPRING,  MD.  •  Sold  to 
multiple  owner  Connie  B.  Gay  by  John  W. 
Kluge  for  $650,000.  Mr.  Gay  intends  to 
have  a  pop  music  policy  for  his  new  station 
but  minus  the  rock  and  roll.  Other  Connie 
Gay  outlets:  WTCR  Ashland,  Ky.,  WFTC 
Kinston,  N.  C,  KITE  San  Antonio,  Tex., 
and  WYLD  New  Orleans,  La.  WGAY  is  on 
1050  kc  with  1  kw,  day. 

WEBC  DULUTH,  MINN.  •  Sold  by  Head 
of  The  Lakes  Broadcasting  Co.  to  George 
Clinton  for  $250,000.  Mr.  Clinton,  former 
owner  of  WCMI  Ashland,  Ky.,  has  resigned 
as  general  manager  of  WPAR  Parkersburg 
and  WBOY-TV  Clarksburg,  W.  Va.  Head  of 
The  Lakes  is  principally  owned  by  the  Mor- 
gan Murphy-William  C.  Bridges  group, 
which  recently  sold  WHLB  Virginia  and 
WMFG  Hibbing,  both  Minnesota,  but 
which  still  has  principal  interests  in  WEAU- 
AM-FM-TV  Eau  Claire,  WISC-AM-FM-TV 
Madison,  WMAM  and  WMBV-TV  Green 
Bay-Marinette,  all  Wisconsin;  KVOL-AM- 


FM-TV  Lafayette,  La.;  KGTV  (TV)  Des 
Moines,  Iowa.  Broker  was  Blackburn  &  Co. 
WEBC  is  on  560  kc  with  5  kw  and  is  affili- 
ated with  NBC. 

WABR  WINTER  PARK  (ORLANDO), 
FLA.  •  Sold  by  Orange  County  Broad- 
casters Inc.  (James  H.  and  Idamae  Sawyer) 
to  Contemporary  Broadcasting  Co.  Inc.  for 
$225,000.  Contemporary  Broadcasting's 
principal  owners  are  I.  Ed  Edwards,  an- 
nouncer for  the  Kansas  City  Athletics  for 
the  last  two  years  and  before  that  announcer 
for  the  Cleveland  Indians,  and  Preston 
Ward,  Kansas  City  Athletics  third  baseman. 
Broker  was  Blackburn  &  Co.  WABR  is  on 
1440  kc  with  5  kw  day. 

WILD  BOSTON,  MASS.  •  Sold  to  indus- 
trial scrap  dealer-real  estate  man  Nelson  B. 
Noble  by  Bartell  Broadcasters  Inc.  for 
$200,000,  with  Bartell  continuing  to  be 
responsible  for  $111,233  balance  of  chattel 
mortgage  on  WILD.  Other  Bartell  stations 
are  WOKY  Milwaukee,  WAKE  Atlanta, 
KCBQ  San  Diego,  WYDE  Birmingham  and 
KYA  San  Francisco.  WILD  is  on  1090  kc 
with  1  kw,  day. 

KATE  ALBERT  LEA,  MINN.  •  Sold  by 
Bennett  O.  Knudson  and  George  J.  and 
William  B.  Wolf  to  Hart  N.  Cardozo  for 
$150,000.  Mr.  Cardozo  is  a  furniture  re- 
tailer in  St.  Paul.  Broker  was  Allen  Kander 
&  Co.  KATE  is  on  1450  kc  with  250  w  and 
is  affiliated  with  ABC. 

The  following  transfers  of 
APPROVED  .  . 

station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  97. 

WSPB  SARASOTA,  FLA.  •  Sold  to  Com- 
munity Broadcasting  Corp.  by  Robert  C. 
Jones  and  others  for  $335,000.  Community 
Broadcasting  owns  WALL  Middletown, 
N.  Y.  WSPB  is  on  1450  kc  with  250  w 
and  is  affiliated  with  CBS. 

WNRC-AM-FM  NEW  ROCHELLE,  N.  Y. 

•  Sold  to  Radio  Westchester  Inc.  (Marvin 
Stone,  president,  and  E.  Monroe  O'Flyn, 
vice  president,  own  WVIP  Mount  Kisco, 
N.  Y.)  by  Donald  and  Frances  Daniels  for 
$225,000  cash.  WNRC  is  on  1460  kc  with 
500  w,  day.  WNRC-FM  is  on  93.5  mc  with 
1  kw. 

REPRESENTATIVE  APPOINTMENTS 

KPOK  Scottsdale,  Ariz.,  has  named  Forjoe 
and  Co. 

WPAT  Paterson,  N.  J.,  names  Weed  Radio 
Corp.,  N.  Y. 

KBIF  Fresno,  Calif.,  names  Weed  &  Co., 
N.  Y.,  replacing  McGavren-Quinn  Co. 
Weed  will  sell  KBIF  individually  as  well 
as  in  combination  packages  with  KBIG 
Santa  Catalina,  Calif. 

WILZ  St.  Petersburg  Beach,  Fla.,  names 
Jack  Masla  &  Co.,  New  York  and  Chicago. 

WNTA-AM-FM  Newark  has  named  Mc- 
Gavren-Quinn, N.  Y. 


In  children's  building  blocks,  an 
alphabet  can  only  be  formed  by 
putting  B  between  A  and  C.  And  in 
broadcast  transactions,  by  putting 
Blackburn  and  Company  between 
the  buyer  and  seller,  the  negotiation 
is  completed  correctly  and  efficiently. 
Blackburn  and  Company  is  the 
nation's  expert  in  negotiations, 
financing  and  appraisals. 


NEGOTIATIONS 


FINANCING 


APPRAISALS 


ffilackbwm  &  Company 


RADIO  •  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
STerling  3-4341 


MIDWEST  OFFICE 

H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Chicago,  Illinois 
Financial  6-6460 


SOUTHERN  OFFICE 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-1576 


WEST  COAST  OFFICE 

Colin  M.  Selph 
California  Bank  BIdg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


Page  84    •    November  10,  1958 


Broadcasting 


PERSONNEL  RELATIONS 


RIDE  'EM  COWBOY 

When  is  a  cowboy  not  a  cowboy? 
That  question  was  posed  to  board 
members  of  the  Screen  Extras  Guild, 
who  answered  it  with  a  unanimous 
vote  to  crack  down  on  producers  who 
hire  cowboys  as  unmounted  extras, 
and  then,  when  the  script  calls  for  it 
puts  them  on  horseback. 

SEG's  scale  table  lists  the  general 
extra  rate  as  $22.05  a  day,  compared 
to  $29.04  for  riders.  Thus  the  pro- 
ducer saves  $6.99  a  head  on  days 
when  there's  no  riding  to  be  done. 

H.  O'Neil  Shanks,  SEG  executive 
secretary,  has  been  directed  to  take 
up  the  matter  with  producers  on 
grounds  that  it  violates  the  SEG  con- 
tract. "When  a  producer  knows  that 
the  script  calls  for  actual  riding  but 
then  calls  cowboys  at  the  general 
extra  rate,  he  is  chiseling  and  he  is 
breeching  our  collective  bargaining 
contract,  even  though  he  later  adjusts 
the  cowboys  to  the  higher  rate  on  the 
days  they  ride,"  Mr.  Shanks  said. 


AFTRA  AND  NETWORKS 
IN  1 1 TH-HOUR  TALKS 

•  Contracts  expire  Nov.  15 

•  Big  stumbling  block:  vtr 

Negotiators  for  the  American  Federation 
of  Television  &  Radio  Artists  and  the  four 
radio  and  three  tv  networks  were  to  meet 
this  past  Saturday  and  Sunday  (Nov.  8-9) 
to  iron  out  differences  in  contract  proposals 
and  thereby  dispel  threats  of  a  strike.  The 
present  pact  expires  on  Saturday  (Nov.  15). 

The  weekend  sessions  were  arranged  even 
as  AFTRA  asked  its  locals  in  New  York, 
Chicago,  Los  Angeles,  and  San  Francisco, 
to  hold  "strike  meetings"  to  give  the  na- 
tional board  of  the  union  necessary  strike 
power.  The  New  York  local  will  meet  on 
to  be  resolved  is  payment  of  fees  for  video- 
tape commercials  and  programs  [At  Dead- 
line, Nov.  3]. 

A  network  spokesman  said  that  strike 
authorization  is  "standard  operating  pro- 
cedure" during  contract  negotiations  but  he 
conceded  that  discussions  to  date  indicate 
that  the  unions  and  the  networks  are  "far 
apart."  He  confirmed  that  the  principal  issue 
to  be  resolved  is  payment  fees  for  videotape 
commercials  and  programs  [At  Deadline, 
Nov.  3]. 

The  current  pact,  signed  in  1956,  pro- 
vides that  performers  in  videotape  programs 
be  paid  100%  fee  for  the  original  presenta- 
tion; 75%  of  the  fee  for  each  of  the  first 


and  second  replays  and  50%  of  the  fee  for 
each  of  the  third,  fourth  and  fifth  replays, 
only.  AFTRA  now  insists  that  there  be  no 
cutoff  after  the  fifth  replay  but  proposes 
a  sliding  scale  of  percentage  be  devised  for 
subsequent  re-uses.  The  union  also  demands 
that  in  the  tape  commercials  (not  included 
in  the  1956  contract)  a  similar  formula  be 
established,  with  no  cutoff  after  the  fifth 
re-use. 

It  is  reported  that  several  large  advertis- 
ers, particularly  of  daytime  live  tv  programs, 
have  asked  the  network  to  resist  AFTRA's 
demands  on  tape  re-use  payments.  Adver- 
tisers' position  conceivably  is  that  if  net- 
works relent,  the  Screen  Actors  Guild, 
which  has  jurisdiction  currently  over  both 
film  commercials  and  tape  commercials  pro- 
duced at  film  studios,  will  be  in  a  strong 
bargaining  position  to  insist  upon  a  similar 
provision  when  its  pact  expires  in  about 
18  months. 

Other  AFTRA  proposals  still  to  be  re- 
solved include  one  that  would  forbid  the 
networks  from  feeding  programs  to  an 
affiliated  station  which  has  been  struck  by 
a  local  AFTRA  unit  and  another  that  would 
forbid  networks  from  carrying  tape  re-runs 
and  kinescope  programs  during  a  strike  by 
AFTRA. 

A  strike  by  performers  would  affect  seri- 
ously the  special  programming  planned  by 
the  networks  after  Nov.  15.  There  are 
seven  special  live  programs  scheduled  be- 
tween Nov.  15  and  Nov.  30,  including  the 
high-budgeted    "Wonderful    Town"  over 


CBS-TV  on  Nov.  30,  said  to  be  a  $500,000 
package. 

Networks  officials  said  they  are  taking 
"normal  precautions"  in  the  event  of  a 
strike,  stockpiling  films  and  kinescopes.  One 
top  executive  said  that  although  networks 
are  "concerned"  about  developments,  he  is 


KMJ-TV  in  the  Billion-Dollar 
Valley  of  the  Bees 


<£&(xAA  Ivt  jjfO/WV  pAO«JA<fcmA    _  kAAJ-TVs  full-time 

farm  editor  has  all  the  facilities  of  the  Agricultural  Department 
of  the  AAcClatchy  Broadcasting  Company  at  his  disposal.  He  also  works 
with  AAcClatchy  newspaper  farm  editors.  This,  coordinated 
with  on-the-spot  film  coverage,  results  in  farm  programming 
without  peer  in  Fresno. 


KMJ-TV  •  FRESNO,  CALIFORNIA  •  AAcClatchy  Broadcasting  Company  •  The  Katz  Agency,  National  Representative 


Broadcasting 


November  10,  1958    •    Page  85 


PERSONNEL  RELATIONS  continued 


INTERNATIONAL 


Programmed 
all  day  long 
to  an  adult 
buying  audience 

WISH 

Indianapolis 

CBS  Represented  by  Boiling 


A  CORINTHIAN  STATION 

KOTV  Tulsa  •  KGUL-TV  Houscon 
WANE  &  WANE-TV  Fort  Wayne 
WISH  &  WISH-TV  Indianapolis 


Portland,  Maine 


Represented  by 
Avery-fLnodel,  Inc. 


J 


Page  86    •    November  10,  1958 


still  hopeful  that  a  settlement  can  be 
achieved  before  the  deadline,  as  has  oc- 
curred often  in  labor  negotiations. 

Negotiations  cover  performers  at  both  the 
radio  and  television  networks  and  those 
engaged  by  transcription  companies. 
AFTRA  is  seeking  a  basic  10%  increase  in 
wages  and  fees  but  network  officials  point 
out  that  the  rise  will  go  "well  beyond" 
10%  under  AFTRA's  proposals  for  reduc- 
ing the  number  of  rehearsal  hours,  asking 
payment  for  extra  rehearsal  and  increasing 
rate  of  overtime  pay  [Personnel  Rela- 
tions, Sept.  29]. 

ABC,  NABET  Agree  on  New  Terms 
On  Pay  for  New  York  Publicists 

A  threatened  strike  at  ABC  was  averted 
last  Monday  (Nov.  3)  when  the  network 
and  the  National  Assn.  of  Broadcast  Em- 
ployes &  Technicians  reached  agreement  on 
an  initial  contract  covering  14  publicists  at 
ABC  in  New  York. 

Under  terms  of  the  agreement,  members 
of  the  press  department  will  receive  $169.63 
after  four  years.  The  pay  scale  starts  at 
$122  for  publicists  with  up  to  one  year  of 
experience  and  rises  to  $134.46,  one  to  two 
years;  $146.19,  two  to  three  years,  and 
$157.92,  three  to  four  years.  In  addition,  a 
$5  raise  is  prescribed  on  Aug.  1,  1959. 
One  copy  editor  and  two  contact  men  at 
ABC  qualify  for  an  additional  $10  weekly 
above  the  pay  scale.  The  contract  runs 
through  Jan.  31,  1961,  and  terms  of  the 
pact  are  retroactive  to  last  September. 

NABET  also  represents  ABC  publicists 
in  Hollywood  as  well  as  technicians  at  both 
ABC  and  NBC.  It  is  known  that  NABET  is 
making  overtures  to  bring  NBC  publicists 
into  the  union. 

46  at  ABC  Quit  RTDG; 
Expected  to  Join  NABET 

A  group  of  46  to  56  staffers  at  ABC  be- 
longing to  the  Radio-Television  Directors 
Guild  last  Monday  (Nov.  3)  notified  the 
Guild  they  have  resigned  from  the  union. 
It  was  reported  that  these  members  will 
make  formal  application  shortly  for  affilia- 
tion with  the  National  Assn.  of  Broadcast 
Employes  &  Technicians. 

The  ABC  staffers  who  left  RTDG  include 
radio  directors  and  assistant  directors  and 
television  associate  directors  and  stage  man- 
agers, but  do  not  include  television  direc- 
tors. It  was  reported  that  the  disassociation 
move  was  taken  prior  to  application  for 
membership  in  NABET  so  that  the  latter 
union  could  not  be  accused  of  "raiding" 
another  labor  organization  in  violation  of  an 
AFL-CIO  code.  The  break-away  group  be- 
lieves it  will  have  a  stronger  bargaining  posi- 
tion with  an  affiliation  with  a  larger  organ- 
ization, such  as  NABET. 

An  official  of  RTDG  told  Broadcasting 
last  Thursday  (Nov.  6)  that  the  union  has 
filed  a  formal  protest  with  George  Meany, 
president  of  AFL-CIO,  accusing  NABET  of 
violating  the  "no  raiding"  code.  He  said 
there  is  "No  question  that  NABET  has  been 
talking  to  our  members,  promising  them  all 
sorts  of  things." 


AR  Does  Turnabout; 
Profits  $14  Million 

One  of  the  most  remarkable  financial 
turnabouts  in  foreign  business  circles  was 
reported  Nov.  1  by  the  London  Times.  In 
an  article  describing  the  activities  of  As- 
sociated Rediffusion  Ltd.,  second-largest  (to 
Associated  Television  Ltd.)  commercial  pro- 
gramming contractor,  the  Times  reports  that 
AR  in  it  third  year  of  operation  has  racked 
up  profits  of  five  million  pounds — equiva- 
lent to  about  $14  million.  Associated  Redif- 
fusion (London's  ch.  9)  programs  weekdays 
[Closed  Circuit,  Oct.  27]. 

This  profit  astounded  London  financial 
circles,  the  Times  said,  because  for  the  12- 
month  period  that  ended  April  30,  1957. 
AR  incurred  a  loss  of  626,000  pounds — or 
$1.8  million.  Though  the  newspaper  did 
not  explain  the  reasons  behind  this  reversal, 
its  financial  editor  pointed  out  that  what- 
ever the  cause,  the  results  will  come  as 
;  happy  news  to  the  stockholders  in  two  other 
British  firms.  One  is  the  giant  British  Trac- 
tion Ltd. — a  holding  company  with  interest 
in  utilities,  transportation,  resorts*  etc. — 
which  owns  50%  of  AR  in  addition  to 
about  10%  of  Rediffusion  Ltd..  another 
commercial  tv  firm.  Rediffusion  itself  also 
has  37.5%  interest  in  AR. 

Particularly  surprising  is  the  speed  with 
which  AR  came  out  of  the  red;  the  profits 
for  the  year  that  ended  April  30  surpass 
those  of  ATV  Ltd.  by  at  least  $1  million. 

Interesting  factor  in  this  profit  picture 
is  the  disposition  of  the  windfall.  The  Times 
reports  that  the  AR  board  will  not  distrib- 
ute profits  in  form  of  dividends,  nor  will 
it  apply  them  against  past  losses.  Instead, 
the  AR  directorship  will  treat  the  remainder 
of  the  AR  accumulative  losses  as  "business 
development  expenses"  by  transferring  them 
to  a  special  "development  account."  Four 
and  a  half  million  pounds  (or  $12.6  million) 
of  the  profits  will  be  capitalized  into  $12.6 
million  worth  of  non-voting  common  stock. 

CFCF  Gets  Help  in  Fire  Crisis 

All  Montreal  radio  stations  came  to  the 
rescue  of  CFCF  Montreal,  oldest  station 
in  Canada,  when  the  station's  studios  were 
gutted  Oct.  23  by  a  fire  which  started  in  the 
basement.  The  station  lost  no  time  on  the 
air,  using  temporary  studios  of  Walter 
Downs  Ltd.,  in  the  Dominion  Square  Bldg. 
Other  Montreal  stations,  including  CJAD, 
CKAC,  CJMS,  CKVL  and  CBM,  loaned 
CFCF  recordings  and  transcriptions. 


ALU   INQUIRIES  CONFIDENTIAL 


Broadcasting 


high  on  my 


roster . 


9  f 


■  ■ 


says  ROGER  M.  GREENE 

Vice-President/ Advertising 
Philip  Morris  Incorporated 


"The  tempo  of  today's  advertising  makes 
up-to-the-minute  news  a  necessity  and  the 
common  denominator  for  those  who  have  to  keep 
in  step  with  the  times.  I  turn  to  Advertising  Age 
each  week  for  an  accurate  report  of  news  and 
the  features  that  explore  the  events  making 
the  news.  It  is  high  on  my  roster  of  must  reading." 

Isn't  it  a  fact — the  more  important  the  executive,  the 
greater  is  his  need  to  keep  up  with  developments  in 
today's  hustle-bustle  world  of  marketing.  So,  despite  the 
pressures  of  the  work  week  and  the  demands  for  their 
attentions,  one  thing  is  sure:  most  of  the  executives  of 
importance  to  you  take  time  or  make  time  to  read  Adver- 
tising Age  regularly  and  thoroughly. 

At  Philip  Morris  Incorporated,  for  example — where 
sales  vaulted  to  a  record  $408,813,852  last  year — television 
is  favored  with  almost  half  of  the  firm's  budget  for  meas- 
ured media.  A  pioneer  in  the  use  of  radio  and  one  of  the 
first  major  advertisers  in  television,  this  cigarette  manu- 
facturer spent  over  $8,884,000*  on  network  and  spot  tv 
time  in  1957 — primarily  to  promote  its  Marlboro,  Par- 
liament and  Philip  Morris  brands. 

Every  Monday,  17  paid-subscription  copies  of  Ad  Age 
get  read — and  used — by  Philip  Morris  executives  with 
marketing  responsibilities.  Further,  396  paid-subscription 
copies  get  a  going-over  at  Benton  &  Bowles;  Leo  Burnett; 
Doyle  Dane  Bernbach;  and  Ogilvy,  Benson  &  Mather,  the 
agencies  handling  Philip  Morris  accounts. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its 
tremendous  penetration  of  advertising  with  a  weekly  paid 
circulation  currently  reaching  over  12,500  agency  people 
alone,  its  intense  readership  by  top  executives  in  national 
advertising  companies — and  you'll  recognize  in  Ad  Age 
a  most  influential  medium  for  swinging  broadcast  deci- 
sions your  way. 


ROGER  M.  GREENE 

Mr.  Greene  started  with  Philip  Mor- 
ris in  1936  and,  in  the  decade  that 
followed,  gained  considerable  ex- 
perience in  sales,  sales  promotion, 
purchasing  and  production.  In 
1946,  he  switched  to  the  company's 
advertising  department,  where  suc- 
cessive promotions  advanced  him 
to  advertising  manager  in  1951 
and,  four  years  later,  to  director  of 
advertising.  Mr.  Greene  assumed 
his  present  post  of  vice-president  in 
charge  of  advertising  in  1957.  It 
was  under  his  direction  that  the 
highly-successful  Marlboro  Man 
campaign  was  set  in  motion. 

Away  from  guiding  the  campaigns 
of  one  of  the  country's  leading  cig- 
arette concerns,  Mr.  Greene  relaxes 
by  playing  golf  and  by  boating  on 
Long  Island  Sound. 


*  Sources:  Leading  National  Advertisers,  Inc.  and  Telev 


:  Bureau  of  Advertising,  Inc. 


2  0  0    EAST     ILLINOIS    STREET    •     CHICAGO     11,  ILLINOIS 


480    LEXINGTON  AVENUE 


NEW    YORK    17,    NEW  YORK 

T  Year  (52  issues)  $3 


Broadcasting 


November  10,  1958    •    Page  87 


INTERNATIONAL  continued 


JUST  LIKE  NERO 
AND  HIS  FIDDLE  .  .  . 


people 
REACT 
to  the 

voice  and  vision 
of  NBC  in 

South  Bend  -  Elkhart 

call  Petry  today! 

WNDU'TVchanneu6 

BERNIE  BARTH  &  TOM  HAMILTON 


A  HAZARD  THAT 
NEVER  SLEEPS 


A  daily  occurrence  — 
Radio  and  TV  Stations 
are  accused  of 

LIBEL  —  SLANDER 

PIRACY  -  PLAGIARISM 
INVASION  OF  PRIVACY 
COPYRIGHT  VIOLATION 

through  act  of  station, 
staff,  announcer,  speaker, 
talent,  commentator,  sponsor. 

THE  SPOKEN  WORD  IS  MASTER! 
BUT  you  can 
INSURE 

against  embarrassing  loss 
by  having  our  unique 

Excess  Policy 

at  amazingly  low  cost. 
Write  for  details  and  rates 


ABROAD  IN  BRIEF 

SPONSORS  AT  SNAIL'S-PACE:  Commer- 
cial tv  grossed  only  $700,000  in  West  Ger- 
many last  year,  latest  statistics  show.  The 
0.2%  of  the  country's  ad  budget  that  this 
figure  represents,  is  handled  by  mainly  non- 
commercial tv  stations  that  set  aside  a  seg- 
ment of  their  daily  programming  for  com- 
mercial time. 

HUNGARIAN  EXPORTS:  A  total  120,000 
radios  and  100,000  unassembled  sets  will 
be  exported  by  Hungary  by  year's  end,  a  re- 
port from  Budapest  estimates.  The  state- 
owned  Elektroimpex  agency  expects  to  sell 
58,000  radio  and  20,000  tv  receivers  to 
Russia's  East  Germany. 

BELGRADE  GETS  BIG  ONE:  Yugoslavia  has 
put  its  largest  tv  transmitter  to  date  into 
operation.  Located  near  Belgrade,  its  ERP 
is  100  kw.  Two  other  transmitters,  at 
Fruska-Gora  and  Zagreb,  were  due  to  go 
into  operation  last  month.  A  fourth  Yugo- 
slav tv  transmitter  at  Lyublyana  is  sched- 
uled for  completion  early  next  year. 

WEST  GERMAN  TV  COUNT:  West  Berlin 
and  West  Germany  had  1,765,410  registered 
tv  receivers  at  the  beginning  of  September, 
representing  an  increase  of  46,376  sets  dur- 
ing August  and  100%  gain  over  the  same 
month  of  1957.  Many  tv  sets  are  being 
operated  without  a  license. 

German  tv  set  production  is  predicted  to 
reach  1.4  million  by  the  end  of  1958. 

AMPEX  UBER  ALUS:  Ampex  videotape 
recorders,  modified  to  625-line  standards, 
have  been  installed  by  North  German  Ra- 
dio and  Southwest  German  Radio.  Indica- 
tions are  that,  as  other  tv  stations  in  the 
areas  follow  suit,  only  a  small  portion  of 
programming  will  remain  live.  VTR's  are 
modified  by  Siemens  &  Halske,  German 
electronic  products  manufacturer. 

VTR  JUNIOR:  A  home  videotape  recorder 
is  being  developed  by  Grundig.  The  ma- 
chine, about  the  size  of  a  record  player,  is 
expected  to  be  on  the  market  in  two  years. 
Price:  $200  to  $300. 

PARISIANS  SEE  ALGIERS:  A  television  re- 
lay station  in  a  plane  20,000  ft.  over  the 
Balearic  Islands  has  been  used  by  the 
French  to  transmit  a  program  from  Algiers 
to  Paris.  The  16-minute  trans-Mediterranean 
report  got  good  reception  on  Paris  screens. 

ITALIAN  COUNT:  Registered  television  sets 
in  Italy  numbered  864,754  on  April  1,  an 
increase  of  191,674  since  the  beginning  of 
the  year.  Annual  tv  set  production  in  the 
country  is  about  300,000,  annual  radio  re- 
ceiver production  700,000.  Costs  of  Italian 
tv  receivers  are  decreasing.  A  standard  17- 
inch  set  retails  for  approximately  $135. 

A  net  profit  of  slightly  over  $.5  million 
was  registered  by  the  Italian  state-owned 
radio-tv  networks  for  1957  compared  with 
$350,000  for  1956. 

TV  TUBE  FROM  CHINA:  A  prototype  of  a 
13-inch  television  tube  has  been  produced 
in  Nanking  by  a  state-owned  lamp-vacuum 
tube  plant.  The  first  tv  receivers  made  in 


China  also  are  undergoing  thorough  tests. 

A  television  station  in  Peiping,  China,  has 
commenced  operations,  giving  that  country 
its  first  tv  outlet,  New  China  News  Agency 
reports. 

SWEDISH  VIDEO  RELAY:  The  Swedish  Tel- 
evision Service  has  opened  a  500-mile  relay 
line  connecting  Stockholm,  Goteborg  and 
Malmo.  Twelve  of  the  15  relay  stations  are 
automatic,  the  other  three  being  manually- 
operated.  Another  relay  line  between  Up- 
sala  and  Sundsvall  is  scheduled  for  opening 
in  early  1959. 

A  trade  agreement  with  China  has  been 
signed  by  the  Swedish  government  that  in- 
cludes the  export  of  electronic  equipment 
to  the  Chinese  mainland. 

COLOR  FOR  REDS:  The  Russian  Commu- 
nications Ministry's  experimental  studio 
chief  predicts  that  Moscow  will  have  regu- 
larly-scheduled color  tv  shows  in  December. 

TOWERING  JAPAN:  An  82-ft.  antenna 
was  installed  Oct.  14  on  Tokyo's  1,092-ft. 
Television  City  tower.  The  $7  million 
tower,  eventually  to  be  used  by  five  stations, 
is  slated  to  transmit  test  signals  next  month. 
Claimed  as  the  closest  competitor  to  the 
tower's  height  in  Asia  is  a  557-ft.  tv  tower 
in  central  Japan.  The  Tv  City  structure  is 
108  feet  taller  than  the  Eiffel  Tower  and 
380  ft.  shorter  than  the  Empire  State  Build- 
ing. 

New  Radio  Headquarters  in  Bonn 

The  West  German  Radio  Network  in 
Cologne  will  build  a  five-story  plant  to 
house  its  operations  in  the  capital  town  of 
Bonn,  the  Federal  Republic's  press  ministry 
announced  last  week.  The  rooms  currently 
used  for  broadcasting  and  newsgathering 
purposes  in  the  Bundeshause  have  become 
overcrowded,  it  is  reported,  and  to  accom- 
modate not  only  its  own  staff  but  personnel 
of  other  networks  and  foreign  broadcasting 
companies,  the  West  German  Radio  Net- 
work will  shortly  break  ground  in  the  gov- 
ernment quarter  of  the  ancient  university 
town.  In  keeping  with  the  low-slung  modern 
style  of  the  buildings,  the  network  plant  will 
be  built  with  two  of  the  flights  below  ground 
(studios),  and  three  above. 


EMPLOYERS 
REINSURANCE 
CORPORATION 

21   WEST  TENTH  STREET 
KANSAS  CITY,  MO. 

New  York,  Chicago        Sari  Francisco, 

107  William  175  W.  100  Bush 

St.  Jackson  S* 


Page  88    •    November  10,  1958 


Broadcasting 


AWARDS 

Ralston  Purina  Success  With  Tv 
Earns  Ad  Citation  for  Hodges 

Ernest  Hodges,  vice  president  of  Guild, 
Bascom  &  Bonfigli,  San  Francisco,  last 
week  was  named  "outstanding  young  adver- 
tising man  of  the  year"  by  the  Assn.  of 
Advertising  Men  &  Women  in  New  York. 
His  winning  vehicle:  the  all-television  ad- 
vertising campaign  for  Ralston  Purina 
Cereals. 

Mr.  Hodges'  entry  placed  first  in  the 
association's  competiton  for  consumer  ad- 
vertising campaigns 
budgeted  over  $1 
million.  Also  hon- 
ored last  week  were 
winners  in  two  other 
categories  —  Herbert 
A.  Kuscher,  account 
executive,  Lampert 
Agency,  New  York, 
for  a  campaign  of 
the  FR  Corp.  (photo- 
graphic flash  units) 
in  under-$l  million 
MR.  HODGES  consumer  advertis- 

ing, and  Jeremy  Danny,  account  executive 
of  Noyes  &  Sproul  Inc.,  New  York  for 
work  on  the  C.  B.  Fleet  Co.  (medical  prod- 
ucts) account  in  the  under  $100,000  indus- 
trial advertising  class. 

The  winning  Ralston  campaign  was 
initiated  by  GB&B  four  years  ago  when  it 
assumed  the  account.  At  that  time  the  sales 
curve  was  downward,  and  although  many 
advertising  ventures  had  been  tried  (13  of 
them  at  one  time)  no  success  was  being 
achieved.  GB&B  suggested  several  drastic 
changes,  among  them  (1)  dropping  all  pre- 
miums, a  staple  of  the  cereals  field,  and 
(2)  diverting  all  advertising  money  to  one 
medium — nighttime  network  television. 
Within  two  weeks,  Mr.  Hodges,  recalled, 
sales  jumped  for  the  first  time  in  six  years 
Later  Ralston  began  sponsorship  of  Bold 
Journey  adventure  series  on  ABC-TV, 
which  developed  the  now  well  know  edu- 
cational tieup  which  puts  teaching  aids 
based  on  the  program  into  100,000  class- 
rooms across  the  country.  The  award  pres- 
entation noted  that  Ralston's  cereal  sales  in 
the  past  year  were  up  33V3%  compared  to 
an  average  of  5%  in  the  industry,  and  that 
the  advertising  budget  has  doubled  since 
1954  and  will  be  almost  tripled  in  the  1958- 
59  season,  still  relying  on  network  tele- 
vision as  the  backbone  of  the  campaign. 

English  Speaking  Awards  Made 

Five  out  of  seven  Better  Understanding 
Awards  and  citations  presented  annually  by 


MEN  WHO  READ 
BUSINESSPAPERS 
MEAN  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


the  English  Speaking  Union  of  the  U.  S. 
were  made  to  members  of  the  broadcasting 
industry,  it  has  been  announced  by 
ESU.  Awards  were  given  to  Larry  LeSueur 
CBS-AM-TV;  WSAC  Fort  Knox,  and 
Gladys  Webster,  WCAU  Philadelphia,  while 
citations  were  presented  to  James  Monroe, 
KCMO-TV  Kansas  City,  and  Barry  Gray, 
WMCA  New  York  and  MBS.  Awards  and 
citations  are  given  annually  by  the  English 
Speaking  Union  "in  recognition  of  sincere 
and  continuing  effort  to  achieve  better  un- 
derstanding between  the  peoples  of  the  U.  S. 
and  those  of  The  British  Commonwealth  of 
Nations."  Arrangements  for  the  actual  pres- 
entations will  be  announced  later. 

1958  Hillman  Competition  Open 

Sidney  Hillman  Foundation  awards  of 
$500  each  have  been  announced  for  pro- 
grams with  protection  of  individual  civil 
liberties,  improved  race  relations,  a 
strengthened  labor  movement,  advancement 
of  social  welfare  and  economic  security, 
greater  world  understanding  and  related 
problems.  Radio  and  television  entries  must 
have  been  produced  under  professional  aus- 
pices in  1958.  Final  broadcast  scripts  must 
be  received  by  the  foundation,  15  Union 
Sq.,  New  York  3,  by  Feb.  1,  1959.  Winners 
in  1957  included  Theodore  Ayers  for  the 
interview  with  Nikita  Khrushchev  on  CBS- 
TV's  Face  the  Nation  and  George  A.  Vicas, 
for  the  debates  between  American  and  So- 
viet scientists  and  educators  on  CBS  Radio's 
Radio  Beat. 

AWARD  SHORTS 

WWLP  (TV)  Springfield,  Mass.,  presented 
with  "service  award"  by  United  Cerebral 
Palsy  Assn.  in  recognition  of  "outstanding 
assistance  rendered  by  station  during  1957- 

58." 

Kenneth  R.  Clark,  instructor  in  radio-tv  in 
Stanford  U.'s  department  of  speech  and 
drama,  has  been  selected  as  winner  of 
$1,000  scholarship  that  was  part  of  1957 
award  given  to  K RON-TV  San  Francisco 
by  Alfred  I.  DuPont  Awards  Foundation. 

Ralston  Purina  Co.,  St.  Louis,  in  coopera- 
tion with  National  Education  Assn.'s  divi- 
sion of  travel  service,  will  present  awards 
next  spring  to  380  outstanding  teachers  for 
their  "ability  to  open  a  window  on  the  world 
for  their  students"  and  imaginative  use  of 
Bold  Journey  (sponsored  by  RP  over  ABC- 
TV,  Mon.,  8:30-9  p.m.  EST)  as  teaching 
resource. 

KOTV  (TV)  Tulsa,  Okla.,  has  received  pub- 
lic service  award  from  U.  S.  Air  Force  for 
"unselfish  and  exemplary  public  service  in 
an  effort  to  foster  and  promote  the  growth 
of  the  United  States  Air  Force  Reserve  as  a 
link  in  the  chain  of  national  defense." 

WIIC  (TV)  Pittsburgh  awarded  first  prize 
for  station  ID  in  annual  exhibit  of  Art 
Directors  Society  of  Pittsburgh. 

Hecht  S.  Lackey,  WSON  Henderson,  Ky., 
owner,  has  received  "Kentucky  Mike" 
award  from  Kentucky  Broadcasters'  Assn. 

WKAB  Mobile,  Ala.,  has  received  "certifi- 
cate of  recognition"  from  U.  S.  Air  Force 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

TV  MARKET 

according  to  Television  Age  Magazine 

RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
land, Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott    County,    lowo.    Rock    island    County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


•         •         •  • 

COMMUNICATIONS  CENTER 
OF  THE  WORLD 

the  new 


^^^^1  ^^^^^ 


MADISON 

BLOCKFRONT:  49th  to  50th  STS. 


3900  SQ.  FT. 

TOWER  FLOOR 

OFFICES  AVAILABLE 

Unsurpassed  panoramic  view  from  Madison 
Avenue's  tallest  buildinp  Windows  on  all 
four  sides.  Completely  modern,  air  con- 
ditioned. Present  tenants  include  leaders 
in  the  world  of  industry,  commerce,  pub- 
lishing, advertising,  broadcasting  and  for- 
eign affairs. 

for  information:  Ed  Rindfleisch,  MU  5-7000 


Broadcasting 


November  JO.  1958    •    Page  89 


AWARDS  CONTINUED 


for  "voluntary  services  in  support  of  the 
air  defense  of  the  United  States." 
Dr.  Franklin  Dunham,  chief  of  radio-tv, 
U.  S.  Office  of  Education,  Washington, 
awarded  1958  citation  of  merit  by  National 
Assn.  of  Educational  Broadcasters  for  his 
"dedicated  services  to  educational  radio  and 
television"  for  third  of  century. 
Paul  Alger,  WSNJ  Bridgeton,  N.  J.,  general 
manager,  given  citation  at  136th  annual 
meeting  of  Presbyterian  Synod  of  New 
Jersey  for  his  help  in  broadcasting  Canteres 
di  mi  Tierra  ("Songs  of  My  Country"), 
special  nine-week  religious  program  to 
Puerto  Rican  migrant  workers  in  that  state. 
WPTF  Raleigh,  N.  C,  presented  with  U.  S. 
Weather  Bureau  Public  Service  award  for 
"contributing  to  the  public  safety  and  wel- 
fare by  service  performed  for  U.  S.  Weather 
Bureau  during  Hurricane  Helene  [of  Septem- 
ber]." 

KXOK  St.  Louis  presented  with  certificate 
of  appreciation  by  St.  Louis  Junior  Chamber 
of  Commerce  for  promoting  "both  civic  and 
social  advancement"  on  its  Wake  Up  St. 
Louis  program  heard  Sundays  at  9:30  p.m. 
WAMP  Pittsburgh  employes  with  10  or 
more  years  service  were  honored  recently 
with  those  having  10  years  service  receiving 
gold  lapel  pins  and  those  with  25  years  serv- 
ice receiving  gold  wrist  watches. 
WCCO  Minneapolis  has  received  national 
award  of  merit  of  American  Assn.  for  State 
&  Local  History  for  its  year-long  historical 
broadcasts,  Minnesota  Milestones.  WCCO 
programs  were  described  as  "proof  that 
history  can  be  first-class  entertainment  while 
^t  educates  us  to  renewed  interest  in  our 
heritage." 

Lloyd  E.  Yoder,  NBC  v.p.  and  general 
manager  of  WNBQ  (TV)  and  WMAQ  Chi- 
cago, along  with  tv  personalities  Ralph  Ed- 
wards and  Ted  Mack,  were  recipients  of 
"distinguished  citizen  award"  honors  pre- 
sented by  Mayor  Will  Nicholson  of  Den- 
ver, Colo. 

Jewish  Family  Assn.,  for  first  time  in  its 
history,  honored  television  program,  Father 
Knows  Best  (CBS-TV,  Mon.  8:30-9  p.m.), 
with  special  citation  for  "its  contribution  to 
the  quality  of  family  life"  during  JFS'  an- 
nual meeting  in  Cleveland. 


Company/  Inc. 

155  Mineola  Blvd.  Mineola.N.Y.    pi  7-5300 

Eleven  Years  in  Business  • 

Eleven  Years  of  Dependability 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


ADVERTISERS  &  AGENCIES 


JACK  TARLETON,  co-founder  of 
pre-war  J.  Sterling  Getchell 
agency  and  since  1956  director 
of  advertising  art  at  Eastman- 
Kodak  Co.,  Rochester,  has 
joined  Leo  Burnett  Co.,  Chi- 
cago-New York,  as  v.p.  and 
member  of  plans  board.  Mr. 
Tarleton  joined  William  Esty 
Co.  as  head  art  director,  from 
1948-50  headed  his  own  firm 
and  from  1950-56  was  at 
Cunningham  &  Walsh  as  top 
art  man  on  Liggett  &  Myers' 
Chesterfield  account. 


MR.  TARLETON 


DON  TENNANT,  previously  v.p.  and  copy  super- 
visor responsible  for  creative  exploration  and 
development  in  television  at  Leo  Burnett  Co., 
Chicago,  appointed  v.p.  in  charge  of  tv  film. 

ALFRED  J.  CARTER,  merchandising  director  of  Bris- 
tol-Myers unit  at  Doherty,  Clifford,  Steers  & 
Shenfield,  N.  Y.,  elected  v.p. 

W.  M.  STARKEY,  v.p.  and  account  supervisor  for 
Rexall  Drug  Co.  account  in  L.  A.  for  BBDO, 
named  manager  of  office.  He  succeeds  THOMAS  C. 
DILLON,  who  becomes  supervisor  of  agency's 
marketing,  media  and  research  services.  Mr. 
Starkey  joined  BBDO  in  1948  and  was  elected 
v.p.  earlier  this  year. 

CHARLES  FELDMAN,  v.p.  and  executive  copy  di- 
rector at  Young  &  Rubicam,  named  head  of  copy 
department,  succeeding  GEORGE  H.  GRIBBIN, 
elected  president  of  agency  few  weeks  ago  [AD- 
VERTISERS &  AGENCIES,  Oct.  27]. 

FRANK  O'CONNOR,  assistant  v.p.  in  charge  of  new 
program  development,  announces  resignation 
from  Ted  Bates  &  Co.,  effective  Nov.  15,  after 
12  years  with  agency.  He  plans  to  return  to  active 
tv  production. 

RICHARD  C  ANDERSON  named  associate  media  di- 
rector in  Chicago  office  of  Young  &  Rubicam. 

C.  LOWELL  HELMAN,  former  media  director  of 
Earle  Ludgin  &  Co.,  Chicago,  joins  J.  Walter 
Thompson  Co.,  same  city,  as  associate  media 
director. 

RALPH  A.  CERNUDA  JR.,  previously  with  N.  W.  Ayer 
&  Son  Inc.,  Phila.,  on  American  Viscose  and 
American  Telephone  &  Telegraph  accounts,  ap- 
pointed art  director  at  Erwin  Wasey,  Ruthrauff 
&  Ryan  Inc.,  L.  A. 

NEWTON  W.  BRIGGS,  formerly  grocery  0eld  sales 
manager  for  Kroger  Co.  in  Chicago  and  Toledo, 
appointed  merchandising  director  of  Gardner 
Adv.  Co.,  St.  Louis. 

GLENN  D.  DUNMIRE  promoted  from  assistant  to 
media  director  and  DAVID  H.  LUCAS  promoted 
from  assistant  to  account  executive  at  Vic  Mait- 
land  &  Assoc.,  Pittsburgh. 


Creating  more  sales  for  your  advertisers 
depends  upon  prizes  of  real  value,  prompt 
and  trouble-free  delivery  and  the  services 
of  a  specialist  with  a  record  of  many  years 
of  dependability. 

S.  JAY  REINER  COMPANY  is  a  nation- 
wide merchandising  organization  providing 
ideas,  free  prizes  and  a  completely  co- 
ordinated service  for  radio  and  television 
stations,  advertising  agencies  and  sponsors 
of  audience-participation  shows. 

One  such  client,  Station  KTUL-TV  of  Tulsa, 
Okla.  writes: 

"We  had  excellent  success  with  'Play 
Marko',  due  in  no  small  part  to  the  excel- 
lence of  the  prizes,  which  made  the  dif- 
ference between  a  good  show  and  a  bad 
one.  I  heartily  recommend  the  S.  Jay  Reiner 
Co.,  to  anyone  planning  this  kind  of  show." 
May  we  show  you  what  we  can  do  for  you? 


Page  90    •    November  10,  1958 


CECIL  LUBBELL,  formerly  executive  editor  of  World 
Encyclopedia  of  Textiles,  named  director  of  re- 
search planning  at  Institute  of  Motivational  Re- 
search DR.  FRANK  MILLMAN,  previously  school 
psychologist  with  New  York  City  Bureau  of  Child 
Guidance,  and  FRANCES  BUTLER,  formerly  with 
Young  &  Rubicam  research  department,  ap- 
pointed research  associates. 

F.  SCOTT  MATTHEWS,  formerly  account  executive 
at  Dancer-Fitzgerald-Sample,  N.Y.,  to  Colgate- 
Palmolive  Co.  household  products  division,  as 
product  manager. 

SHELLEY  HULL,  former  associate  producer,  Henry 
Jaffe  Enterprises'  Shirley  Temple's  Storybook 
and  Producers  Showcase  in  Hollywood,  joins 
Ted  Bates'  office,  same  city,  as  production  super- 
visor. 

FRED  FREVERT,  formerly  account  research  man- 
ager of  J.  Walter  Thompson  Co.,  N.  Y.,  named 
coordinator  of  marketing  research  surveys  of 
General  Mills,  Minneapolis.  DR.  GOVE  LAY- 
BOURN,  previously  with  Psychological  Corp.  of 
New  York,  appointed  coordinator  of  marketing 
research  services.  JAMES  BUEIDE,  former  director 
of  marketing  studies  for  Minneapolis  Star  & 
Tribune,  to  product  research  manager  for 
cereals  and  flour. 

ARTHUR  R.  ROSS,  formerly  eastern  tv-radio  di- 
rector, Campbell -Ewald  Co.,  appointed  tv  copy 
group  head,  McCann-Erickson,  N.Y. 

CHARLES  HOTCHKISS,  formerly  in  his  own  market- 
ing business,  joins  Dancer-Fitzgerald-Sample, 
NY.,  as  radio-tv  account  executive  in  program 
department. 

CHARLES  F.  ARENSMAN,  previously  account  execu- 
tive and  media  marketing  director  for  Parker 
Adv.,  Dayton,  to  William  Kostka  &  Assoc.,  Den- 
ver advertising  and  public  relations  consultants, 
as  account  executive. 

J.  L.  THORNHILL,  director  of  Chevrolet  truck  ad- 
vertising for  Campbell-Ewald,  Detroit,  named  as- 
sociate account  supervisor.  M.  J.  SANDLING  moves 
up  to  account  executive  on  Chevrolet  passenger 
cars  while  H.  N.  DUDA  succeeds  Mr.  Thornhill 
on  trucks.  C.  F.  McLAUGHLIN  will  take  Mr.  San- 
dling's  former  post  as  account  executive  over 
merchandising  group.  T.  A.  TUCKER,  formerly  head 
of  Chevrolet  field  services,  to  assistant  account 
executive  on  Chevrolet  trucks. 

H.  PAUL  FIELD,  formerly  with  Bryan  Houston  Inc. 
and  Benton  &  Bowles,  to  Bishopric/Green/Field- 
en  Adv.,  Miami,  as  senior  account  executive  for 
television. 

KENNETH  T.  SIMENDINGER,  formerly  assistant  city 
editor  of  Washington  Daily  News,  joins  public 
relations  department  of  Henry  J.  Kaufman  & 
Assoc.,  Washington. 

LEE  SPANGLER,  formerly  with  Harris,  Harlan, 
Wood,  San  Francisco,  joins  creative  staff  of 
Honig-Cooper,  Harrington  &  Miner,  same  city. 

LOIS  A.  SEIFFERT,  formerly  with  Paul  H. 
Raymer  Co.,  N.  Y.,  to  Feigenbaum  &  Werman, 
advertising,  Philadelphia,  as  assistant  to  radio 
&  tv  director. 

BETTY  BARTON,  former  copywriter  at  Mac- 
Manus,  John  &  Adams,  Kenyon  &  Eckhardt  and 
Ellington  &  Co.,  to  Anderson  &  Cairns,  N.Y., 
in  similar  capacity. 

FILM  mm  mmmmmmmm  nana 

ALFRED  E.  DAFF,  executive  v.p.,  Universal  Pic- 
tures Co.  (Universal-International  Tv,  Universal- 
International  Films  Inc.)  resigned  Oct.  31  but 
signed  agreement  with  U-I  that  retains  him  as 
consultant  on  non-exclusive  basis  "for  period 
of  years." 

WILLIAM  SUSMAN,  assistant  director  of  MPO  Tele- 
vision Films  Inc.,  N.Y.,  named  producer  of  com- 
pany, assigned  to  overall  production  control 
supervising  of  film  tv  commercials. 

JOHN  BECK,  previously  in  theatrical  film  produc- 
tion at  20th  Century-Fox  Film  Corp.,  named 
business  executive  of  20th  Century-Fox  Tv. 

JEROME  M.  SIEGAL,  previously  in  free-lance  feature 

Broadcasting 


motion  picture  production  on  West  Coast,  to 
sales  staff  of  Associated  Artists  Productions,  L.  A. 

DeWITT  BODEEN  and  FRED  FREIBERGER  added  to  staff 
of  five  other  writers  assigned  to  United  Artists 
Television -Bryna  Productions'  The  Vikings,  tv 
series  commencing  production  in  Munich  next 
January. 

FRED  MADISON,  formerly  with  Cascade  Pictures; 
CECIL  BEARD,  formerly  with  Playhouse  Produc- 
tions; NORM  GOTTFREDSON,  formerly  with  UPA, 
and  EMU  CARLE,  formerly  with  Son  Ads,  have 
joined  Tv  Spots'  new  commercial  division  as  ani- 
mators. Division's  headquarters  is  in  recently 
purchased  building  at  1029  Cole  Ave.,  Holly- 
wood 38. 

PAUL  HENREID,  former  actor  and  now  tv  director 
{MCA-Revue's  Alfred  Hitchcock  Presents,  etc.) 
has  been  signed  by  producer  Hi  Brown  to  di- 
rect episodes  in  new  International  Airport  series 
Mr.  Brown  is  filming  in  cooperation  with  United 
Artists  Television  Inc. 


NETWORKS 


ARCH  ROBB,  in  broadcasting 
24  years  and  with  NBC  since 
1943,  appointed  manager,  spe- 
cial programs,  NBC-TV.  Mr. 
Robb  was  most  recently  man- 
ager, administration,  televi- 
sion network  programs. 

GERALD  ADLER,  in  NBC's  Lon- 
don office  since  May  1957, 
appointed  managing  director 
of  NBC  International  (Great 
Britain)   Ltd.  and  European  MR  ROBB 

director    for    NBC  Interna- 

tional  Ltd.  Mr.  Adler  succeeds  Romney  Wheeler, 
who  recently  joined  U.  S.  Information  Agency. 

JOHN  A.  REILLY,  previously  with  Armour  &  Co.'s 
advertising  department,  appointed  assistant  sales 
manager  of  ABC  Central  Div.,  effective  Dec.  1, 
succeeding  HAROLD  R.  WETTERSTEN,  resigned  to 
join  Blair-Tv,  Chicago. 

NICHOLAS  R.  MADONNA,  formerly  with  Edward 
Petry  &  Co.  and  Avery-Knodel,  to  NBC  Radio 
Spot  Sales  as  account  executive. 

JOHN  J.  MURRAY,  credit  and  collection  manager, 
ABC  accounting  department,  elected  chairman  of 
Radio -Television  Broadcasting  Group  of  New 
York  Credit  and  Financial  Management  Assn., 
succeeding  EDWARD  J.  ROTH,  NBC. 

STATIONS 

ALFRED  E.  ANSCOMBE,  formerly  station  manager  of 
WKBW  Buffalo,  N.Y.,  appointed  executive  v.p. 
and  general  manager  of  WINE-AM-FM  Buffalo, 
Kluge  Radio  stations.  Mr.  Anscombe  started  in 
radio  in  1934  with  old  Buffalo  Broadcasting  Corp. 
and  joined  WKBW  after  World  War  II  as  public 
relations  director. 

WAYNE  KEARL,  commercial 
manager  at  KENS-TV  San 
Antonio,  promoted  to  station 
manager.  Mr.  Kearl  served 
previously  as  station  manager 
at  KGMB-TV  Honolulu,  T.H. 
Prior  to  that,  he  was  associ- 
ated with  KNX  Los  Angeles, 
KSL-AM-TV  Salt  Lake  City 
and  KOVO  Provo,  Utah. 

JOHN  McRAE  resigns  as  station 
manager  of  KOBY  San  Fran- 
cisco, effective  Dec.  1,  to 
join  Intercontinental  Broadcasters,  KOFY  San 
Mateo,  Calif.,  as  v.p.,  general  manager  and  10% 
stockholder  of  corporation.  KOBY  business  man- 
ager SHERMAN  A.  KUSIN  will  handle  Mr.  McRae's 
duties  until  permanent  replacement  is  deter- 
mined. 

WILLIAM  ARMSTRONG,  program 
director,  WDGY  Minneapo- 
lis, appointed  assistant  to 
v.p.  of  Balaban  stations,  ef- 
fective Nov.  16.  Mr.  Arm- 
strong, who  was  also  pro- 
gram director  of  WTIX  New 
Orleans,  will  headquarter  at 
Balaban  Broadcast  Div.'s  of- 
fices at  WIL  St.  Louis. 

JOHN  W.  MURRAY  JR.,  assistant 
station     manager,  WWOL, 
Buffalo,    appointed  assistant 
general    manager    of    WWOK    Charlotte,  N.C., 


MR.  KEARL 


southern  division  of  Tarlow  Assoc.  stations. 
Other  Tarlow  appointments:  RICHARD  H.  VAUGHAN, 
sales  manager,  WHYE  Roanoke,  Va.,  to  general 
manager,  WARE  Ware,  Mass.,  and  NICK  BELL, 
from  WARE  to  sales  manager,  WHYE. 


JAMES  H.  SCHOONOVER,  for- 
merly manager  of  KOIL 
Omaha,  Neb.,  named  gen- 
eral manager  of  KTUL  Tulsa, 
Okla.  Mr.  Schoonover  also 
held  managerial  posts  at 
KWIK  Pocatello,  Idaho,  and 
KMYR  Denver,  Colo. 

BILL  BENGTSON,  with  KSO  Des 
Moines,  Iowa,  since  1956, 
promoted  to  station  business 
manager. 


MR.  SCHOONOVER 


FRANK  PLATH  appointed  news  director  of  KHOW 
Denver,  Colo. 

PAUL  DAWSON,  assistant  program  manager  for 
WKJG-AM-TV  Fort  Wayne,  Ind.,  promoted  to 
WKJG  Radio  program  manager.  BILL  MORGAN 
joins  WKJG-AM-TV  announcing  staff.  MRS. 
JULIE  WARNER  appointed  supervisor  of  tv  con- 
tinuity. WILLIAM  NICHOLS  to  WKJG-TV  as  di- 
rector. 


GEORGE  C.  LENFEST,  formerly  operations  manager 
at  WBUF  (TV)  Buffalo,  appointed  director  of 
operations  for  WRCV-AM-TV  Philadelphia,  NBC- 
owned  station,  replacing  CURTIS  D.  PECK,  trans- 
ferred to  KNBC  San  Francisco. 

MARTIS  S.  MATTLOW,  formerly  sports  director  at 
WLOL  Minneapolis-St.  Paul,  to  news  staff  of 
WGN-AM-TV  Chicago  as  news  editor  and 
writer. 

JOHN  FRAIM  joins  WSAI-AM-FM  Cincinnati  as 
news  director. 

CHRIS  LANE,  program  director  of  KAKC  Tulsa, 
Okla.,  named  program  director  of  Public  Ra- 
dio Corp.  (KAKC  and  KIOA  Des  Moines,  Iowa). 

DON  KELLY,  formerly  d.j.  on  WLOL  Minneapolis- 
St.  Paul  and  for  past  18  months  in  similar  capac- 
ity with  WDGY,  same  city,  promoted  to  pro- 
gram director  of  WDGY. 

JACK  TIDD  named  program  director  of  WDSR 
Lake  City,  Fla.  WILLIAM  SAVITZ  named  WDSR 
news  director.  PAT  WEBSTER,  formerly  program  di- 
rector, WXFM  (FM)  Elmwood  Park,  111.,  joins 
WDSR  as  announcer-d.j. 

JEROME  A.  BARNES,  program  manager  for  WWLP 
(TV)  Springfield,  Mass.,  promoted  to  newly-cre- 
ated post  of  director  of  programming  for  Spring- 
field Tv  Broadcasting  Corp.  (WWLP,  WRLP  [TV] 
Greenfield  and  WWOR-TV  Worcester,  both 
Massachusetts). 

BRUCE  PARKER,  formerly  merchandising  manager 


ALFRED  L.  LEWIS  appointed  acting  director  of  op- 
erations at  WNBQ  (TV)  and  WMAQ  Chicago, 
and  will  continue  his  duties  as  business  manager 
of  those  NBC  outlets.  Mr.  Lewis  succeeds  JOHN 
F.  WHALLEY,  operations  director,  who  resigned  to 
join  Needham,  Louis  &  Brorby  Inc.,  Chicago, 
as  financial  v.p. 

CARL  SHOOK  appointed  program  director  of 
WKYW  Louisville,  Ky.,  replacing  STUART  PLATT, 
who  moves  to  WGOR  Georgetown,  Ky.  Also  to 
WKYW:  JOE  COLLINS,  air  personality,  and  CAROLE 
TAYLOR,  director  of  continuity,  formerly  of 
WJIM-AM-TV  Lansing,  Mich. 

JACK  EVANS  joins  WTHE  Spartanburg,  S.C.,  as 
news  director. 

GIL  MARTYN,  director  of  news  and  special  events 
at  KTLA  (TV)  Los  Angeles  since  1947,  on  Dec. 
1  becomes  director  of  editorial  policy  and  com- 
munity relations  of  station,  newly  created  post. 
GEORGE  LEWIN,  senior  news  editor  of  WPIX  (TV) 
New  York,  has  joined  KTLA  as  director  of  news, 
succeeding  Mr.  Martyn. 

FREDERICK  L.  NEBOT,  formerly  with  WKBN-TV 
Youngstown,  Ohio,  appointed  production  and 
promotion  manager  for  WKST-TV  New  Castle, 
Pa. 


MEMS  •  CLARKE 
Type  TRC-1 
TV  Color 

Rebroadcast 
Receiver 


The  Type  TRC-1  Color  Rebroadcast  Receiver  has  been  designed  specifically  to 
meet  the  requirements  for  a  high-quality  receiver  for  use  in  direct  pickup  and 
rebroadcast  of  black  and  white  and  color  signals. 

 SPECIFICATIONS  


VIDEO  CHANNEL 

Output  terminal  75  ohms,  coaxial 

Level  Adjustable  up  to  approximately  I  volt, 

peak  to  peak 

Polarity  Sync  negative 

Frequency  response   To  4.2  me 

SOUND  CHANNEL 

System  Separate  IF  (not  intercarrier) 

Output  level  Adjustable  from  0  to  18  dbm 

Output  impedance  400  ohms  or  150  ohms, 

balanced  or  unbalanced 
Frequency  response  30  to  15,000  cycles  with 

standard  75-u  sec  de-emphasis 


Distortion  Less  than  1% 

Noise  level  50  db  below  -|  0  dbm 

SYNC  CHANNEL 

Output  connection  75  ohms,  coaxial 

Output  level  3  volts,  peak  to  peak 

Polarity  Negative 

MISCELLANEOUS 

Gain  control  Manual  or  keyed  automatic 

RF  input  connection  75  ohms,  coaxial 

Crystal  controlled  R  F  Employed  for  maximum 

and  unattended  operation 

Power  supply  Self-contained 

Power  requirements  .117  volts,  60  cycles,  150  watts 


MR.  ARMSTRONG 


INT  IE  HVE 


919    JESUP  BLAIR     D  R I 


SION    OF   VITRO    CORPORATION    OF  AMERICA- 
SILVER    SPRING  MARYLAND 


JUNIPER  5.1000 


Broadcasting 


November  10,  1958    •    Page  91 


PEOPLE  CONTINUED 


for  KGB  San  Diego,  to  KSON,  same  city,  in 
similar  capacity. 

MARION  DAVIS  appointed  account  executive  of 
WCKT  (TV)  Miami. 

RO  GRIGNON,  formerly  sales  manager,  KXJB-TV 
Valley  City,  N.D.,  to  WDAF-TV  Kansas  City  sales 
staff.  KEN  BARNES,  previously  of  WOW  and  KFAB 
Omaha,  Neb.,  LEE  RODGERS,  formerly  with  KTHS 
Little  Rock,  Ark.,  and  JIM  LAWLESS  join  WDAF 
Radio  as  air  personalities. 

KARL  OSBORNE,  previously  with  WXHS-TV 
Charleston,  W.  Va,  as  announcer,  joins  WHTN- 
TV  Huntington,  W.  Va. 

ROBERT  BEALl,  previously  in  sales  department  of 
Hazel  Atlas  Glass  Div.  of  Continental  Can  Co., 
N.Y.,  to  WTRF-TV  Wheeling,  W.  Va.,  sales  staff. 

RICHARD  S.  THOMSEN,  former  newscaster  with 
KXIC  Iowa  City,  Iowa,  joins  WHAS  Louisville, 
Ky.,  in  similar  capacity. 

BILL  FYFFE,  formerly  news  director  at  WJIM 
Lansing,  Mich.,  to  WJRT  (TV)  Flint,  Mich.,  as 
newscaster.  Other  WJRT  appointments:  WARD 
MAYRAND,  newscaster,  formerly  of  WWTV-TV 
Cadillac,  Mich.;  KEN  RABAT,  announcer  and 
sportscaster,  formerly  of  WWTV-TV;  BOB  SCOTT, 
announcer  and  weatherman,  formerly  of  WSBA- 
TV  York,  Pa.;  DICK  RYAN,  announcer,  formerly 
d.j.  with  WBBC  Flint;  EARL  BALDWIN,  announcer, 
formerly  of  WNHC  New  Haven,  Conn.;  HUGH 
COPELAND,  announcer,  formerly  of  WXYZ-TV 
Detroit;  JACK  PARRIS,  producer-director,  formerly 
of  KETV  (TV)  Omaha;  ERNEST  WHITMEYER,  pro- 
ducer-director, formerly  of  WKNX-TV  Saginaw, 
Mich.;  OWEN  LEE,  producer-director,  formerly  of 
WBOY-TV  Clarksburg,  W.  Va.,  and  DAVE  SIKORA, 
staff  artist,  formerly  of  WJBK-TV. 

LEX  DIAMOND,  formerly  with  WSSB  Durham,  N.C., 
as  salesman-air  personality,  to  WEAM  Wash- 
ington sales  staff. 

BOB  FORSTER,  formerly  air  personality  with  WITH 
Baltimore,  to  WCUE  Akron,  Ohio,  in  similar 
capacity. 

STAN  STREET,  formerly  with  WKDA  Nashville, 
Tenn.,  to  WCKY  Cincinnati  as  staff  announcer. 

MARTY  McNEELEY,  WKMH  Dearborn,  Mich.,  per- 
sonality, named  m.c.  of  Across  the  Plate  show 
done  from  downtown  Detroit,  replacing  FRANK 
SIMS,  signed  by  Detroit  Pistons  professional  bas- 
ketball team  as  sports  announcer. 

MRS.  THOMAS  RAMONA  selected  as  "Miss  Jean," 
teacher  for  Romper  Room,  new  kindergarten 
program  on  WOW-TV  Omaha. 

WALLACE  LUND,  Northwest  Schools,  Portland, 
Ore.,  graduates  to  KVAS  Astoria,  Ore.,  as  an- 
nouncer. Other  Northwest  graduates  and  their 
placements:  PHILIP  PRINDLE,  to  KGEN  Tulare, 
Calif.,  as  announcer;  GARY  R.  STAGGERS,  to  KIHR 
Hood  River,  Ore.,  as  announcer;  JOHN  KLINE,  to 
KGAL  Lebanon,  Ore.,  as  announcer-engineer; 
JAMES  HUGHES,  to  KOIN  Portland,  Ore.,  as  an- 
nouncer, and  NORMAN  FRYDENLUND,  to  KOJM 
Harve,   Mont.,   as  announcer-engineer. 

RON  POLAO,  formerly  with  WTNJ  Trenton,  N.J., 
to  WTTM,  same  city,  as  air  personality. 

GORDON  FOUNTAIN,  formerly  with  WHTN-TV 
Huntington,  W.  Va.,  as  cameraman,  joins  di- 
recting staff  of  KTIV  (TV)  Sioux  City,  Iowa. 
LLOYD  GRAFF,  previously  director-producer  at 
KHOL-TV  Kearney,  Neb.,  to  KTIV  as  announcer. 

MRS.  REGINA  ROBIEGA,  formerly  with  RCA,  to 
WDRC  Hartford,  Conn.,  programming  depart- 
ment. 

DON  WALLACE,  formerly  program  director  at 
KOME  Tulsa,  Okla.,  to  WKY  Oklahoma  City  as 
d.j.  BRUCE  JONES,  previously  with  Armed  Forces 
Radio  in  Iceland,  to  WKY  also  as  d.j. 

LEE  JOHNSON,  formerly  with  KMPC  Los  Angeles, 
to  KRAI  Craig,  Colo.,  as  staff  announcer-en- 
gineer. 


NORMAN  KRAEFT,  farm  service  supervisor  at  WGN- 
AM-TV  Chicago,  to  lead  26-day  tour  of  Amer- 
ican farmers  to  Australia  and  New  Zealand, 
leaving  Chicago  Jan.  29,  1959.  He  will  tape-record 
highlights  of  trips  for  his  farm  shows. 

BOB  REYNOLDS,  WJR  Detroit  sports  director,  se- 
lected as  member  of  board  of  electors  for  1958 
Heisman  Memorial  Trophy  award,  to  be  given 
for  24th  year  to  outstanding  college  football 
player  in  U.S. 

FRED  L.  HART,  president  of  WLPM  Suffolk,  Va.. 
and  v.p.  of  WGNI  Wilmington,  N.C.,  is  recov- 
ering in  Suffolk  hospital  from  stroke. 


REPRESENTATIVES  •  •    u.,  -  ■■ 

MELVIN  E.  WHITMIRE  appointed  manager  of  Weed 
Tv  Corp.  and  Weed  Radio  Corp.'s  Atlanta  office. 

JOHN  M.  BRIGHAM,  formerly  account  executive  at 
WHCT  (TV)  Hartford,  Conn.,  to  New  York  tv 
sales  staff  of  Edward  Petry  Co. 


PROGRAM  SERVICES 

LLOYD  W.  DUNN  and  JAMES  W.  BAYLESS  elected  to 
board  of  directors  of  Capitol  Records  Inc.,  Hol- 
lywood. Mr.  Dunn  is  v.p.  of  sales  and  mer- 
chandising and  Mr.  Bayless  is  v.p  of  manufac- 
turing and  engineering  for  Capitol. 

LESTER  LEES,  sales  manager,  Atlantic  Records,  to 
sales  and  sales  promotion  director.  United  Art- 
ists Records,  subsidiary  of  United  Artists  Corp. 
(UA-TV  and  other  divisions). 

PHILIP  NICOLAIDES,  assistant  editor  of  Show  Busi- 
ness, entertainment  publication,  named  account 
executive  in  sales  department  of  Telestudios 
Inc.,  N.Y.,  producer  of  videotaped  programs  and 
commercials. 

HAL  GERSON,  theatrical  director,  who  directed 
national  companies  of  "Born  Yesterday,"  "Lend 
an  Ear"  and  other  stage  productions,  has  been 
appointed  director  of  Desilu  Workshop  Theatre. 
This  studio-sponsored  stock  company  of  profes- 
sional actors  who  have  not  yet  gotten  established, 
plans  to  present  public  performances  on  bi- 
monthly basis,  starting  in  mid-December. 

ALEXANDER  B.  MOTENKO,  44,  v.p.  in  charge  of  prod- 
uct functions  of  Muzak  Corp.,  New  York,  died 
following  heart  attack  Nov.  3  at  his  home  in 
Larchmont,  NY.  Mr.  Montenko,  who  joined 
Muzak  in  1950  as  manager  of  transcription  and 
record  manufacturing  division,  was  in  charge  of 
recording,  programming,  research  and  engineer- 
ing for  Muzak  at  time  of  his  death. 

LUISA  FELD,  51,  assistant  to  director  of  publisher 
relations  of  Broadcast  Music  Inc.,  died  October 
31,  in  Pasadena,  Calif.,  after  short  illness.  Prior 
to  joining  BMI,  Miss  Feld  was  copyright  re- 
searcher for  Capitol  Records. 


PROFESSIONAL  SERVICES 


HERBERT  W.  HOBLER,  recently  resigned  v.p.  in 
charge  of  sales  for  TelePrompTer  Corp.,  has 
formed  his  own  organization  as  independent 
sales  specialist  and  consultant  in  broadcasting 
and  related  fields,  at  295  Mercer  Rd.,  Prince- 
ton, N.J.;  telephone:  Walnut  4-4389. 

JOHN  C.  SEBASTIAN,  publicity  director  of  CBS 
Film,  has  been  named  head  of  New  York  office  of 
Lou  Smith,  Beverly  Hills,  Calif.,  public  relations 
firm.  Temporary  quarters  have  been  set  up  at 
488  Madison  Ave.,  in  space  leased  from  Inde- 
pendent Television  Corp.,  principal  client  of 
Smith  company,  along  with  Muzak,  Program- 
matic Broadcasting  and  other  Jack  Wrather  En- 
terprises also  represented  by  Smith. 

MARTIN  Z.  POST,  former  Associated  Press  editor 
and  public  relations  executive,  to  PR  News- 
wire,  New  York  teletype  service  which  processes 
news  releases  to  metropolitan  New  York  news- 
papers, as  director  of  editorial  services. 

MANUFACTURING  •  • 

JOHN  R.  SIRAGUSA  appointed  coordinator  of  styl- 
ing, sales  and  engineering  for  electronic  prod- 
ucts division  of  Admiral  Corp.,  Chicago. 


MR.  BENJAMIN 


JOSEPH  N.  BENJAMIN,  formerly 
executive  v.p.  of  Pilot  Radio 
Corp.,  Long  Island  City,  NY., 
appointed  president  of  Bogen- 
Presto  Div.  of  The  Siegler 
Corp.,  N.Y.,  replacing  LESTER 
H. .  BOGEN,  resigned. 

RAY  B.  COX,  general  manager 
of  Hoffman  Sales  Corp.  of 
California,  appointed  v.p.  and 
general  manager  of  Con- 
sumer Products  Div.,  Hoff- 
man Electronics  Corp.,  L.  A. 


DONALD  W.  MOFFETT,  consultant  on  various  semi- 
conductor activities  at  Sylvania  Electric  Prod- 
ucts Inc.,  named  manager  of  Aterial,  Semicon- 
ductor Div.,  at  Woburn,  Pa. 

EUGENE  E.  BROKER,  manager  of  Sylvania's  Shaw- 
nee, Okla.,  receiving  tube  plant  since  1954, 
appointed  manager  of  Sylvania  Electronic  Tubes 
subminiature  tube  plant  in  Burlington,  Idaho. 
OSCAR  W.  BIERLY,  manufacturing  superintendent 
of  Shawnee  plant,  succeeds  Mr.  Broker  as  man- 
ager there. 

RICHARD  C.  WHITING,  formerly  Sylvania  sales  rep- 
resentative for  Florida  territory,  responsible  for 
sales  of  receiving  tube,  cathode  ray  tube  and 
semiconductor  products,  appointed  distributor 
sales  manager,  southeastern  district,  Sylvania 
Electronics  Tube  division,  with  headquarters  in 
Atlanta. 

DON  C.  LEITH,  formerly  v.p.  of  sales  and  engineer- 
ing of  Eastern  Air  Devices,  Dover,  N.  H.,  ap- 
pointed general  sales  manager  of  Price  Electric 
Corp.,  Frederick,  Md. 

IRVING  KOSS,  marketing  director  for  two-way 
mobile  and  portable  products,  Motorola  Inc., 
Chicago,  appointed  marketing  director  for  whole 
communications  and  industrial  electronics  divi- 
sion. WILLIAM  WEISZ  promoted  from  chief  engi- 
neer to  product  manager,  two-way  and  portable 
products. 

ADM.  JOSEPH  P.  PLICHTA  ( USN,  ret.)  appointed 
chief  structural  engineer  of  Development  En- 
gineering Corp.,  Washington,  D.  C.  Adm.  Plich- 
ta's  duties  at  DECO  include  supervision  of  con- 
struction at  La  Plata,  Md.,  of  special  interference- 
rejecting  antenna  which  company  developed  for 
U.S.  Army  Signal  Corps. 

ALBERT  E.  BECKERS,  German  scientist  and  special- 
ist in  cathode  ray  research  and  development 
brought  to  U.  S.  after  war  by  U.  S.  Navy,  ap- 
pointed engineering  director  of  tube  operations, 
Allen  B.  DuMont  Labs.  He  succeeds  KENNETH  A. 
HOAGLAND,  named  director  of  color  tube  re- 
search and  development. 

CARMEN  J.  AUDITORE  and  SHELDON  NEWBERGER  ap- 
pointed chief  electronic  and  chief  mechanical 
engineer,  respectively,  at  Adler  Electronics,  New 
Rochelle,  NY. 

RUDOLF  W.  SELBMANN,  formerly  engineering  man- 
ager of  advanced  development  and  research  lab- 
oratory for  Oak  Mfg.  Co.,  appointed  chief  en- 
gineer of  Blonder-Tongue  Electronics,  subsidiary 
of  Blonder-Tongue  Labs,  Newark,  N.J. 

TRADE  ASSNS. 

MILDRED  ALEXANDER,  women's 
director,  WTAR  Norfolk,  Va., 
elected  governor  of  third  dis- 
trict, Advertising  Federation 
of  America.  Miss  Alexander 
also  is  southeast  region 
president  of  Women  in  Cham- 
bers of  Commerce. 

MILTON  BERLE,  star  of  NBC- 
TV's  Kraft  Music  Hall  will 
be  guest  of  honor  at  dinner 
show  to  be  presented  by- 
Academy  of  Television  Arts 
&  Sciences  New  York  chapter  early  next  year. 
Show,  to  honor  and  spoof  Mr.  Berle,  will  be 
produced  by  Max  Liebman. 


MISS  ALEXANDER 


EDUCATION 


Page  92 


November  10,  1958 


WILLIAM  C.   DEMPSEY,   coordinator,   schools  infor- 

Broadcasting 


mation  and  technical  services,  Alameda  County, 
California  schools,  named  general  manager  of 
WQED  (TV),  Pittsburgh's  community  educational 
tv  station.  Mr.  Dempsey  formerly  worked  for 
WPIX  (TV)  San  Francisco  as  program  and  pro- 
duction manager  and  director  of  education. 

GARRY  SIMPSON,  formerly  producer-director  for 
NBC-TV,  named  producer-director  for  New  York 
State  Board  of  Regents  Educational  Television 
Project,  which  telecasts  programs  over  WPIX 
(TV)  New  York  during  day. 

MARLOWE  D.  FROKE,  instructor  in  radio-tv  depart- 
ment at  U.  of  Illinois,  to  Pennsylvania  State  U.'s 
school  of  journalism  as  assistant  professor  of 
journalism. 

INTERNATIONAL  v  -..-is^^^H 

H.  GREENWAY,  marketing  v.p.  of  Lever  Bros.  Ltd., 
Toronto,  Ont.,  to  president  on  Dec.  31,  suc- 
ceeding C.  A.  MASSEY,  who  retires  after  32  years 
with  company. 

J.  D.  HOULDING,  v.p.  of  RCA  Victor  Ltd.,  Mon- 
treal, Que.,  for  technical  products,  to  v.p.  and 
general  manager. 

JOHN  MOORE,  program  manager  of  CJSP  Leaming- 
ton, Ont.,  to  general  manager  of  CHLO  St. 
Thomas,  Ont. 

KEITH  DANCY,  commercial  manager  of  CFCF  Mont- 
real, Que.,  to  manager  of  CKSL  London,  Ont. 

DAVE  ROBERTSON  appointed  manager  of  Winnipeg 
office  of  Stovin-Byles  Ltd.,  Toronto,  station  rep- 


resentative firm.  Winnipeg  office  will  be  located 
at  325  Portage  Avenue. 

DENNIS  FERRY,  program  manager  of  VOCM  St. 
John's,  Nfld.,  promoted  to  sales  manager  of 
VOCM. 

LYMAN  POTTS,  formerly  manager  of  CKSL  Lon- 
don, Ont.,  to  CJAD  Montreal,  Que.,  as  produc- 
tion manager. 

F.  W.  (BILL)  BOOTH,  formerly  assistant  production 
manager,  MacLaren  Adv.,  Toronto,  joins  Ken- 
yon  &  Eckhardt's  Toronto  office  as  production 
manager. 

HUGH  GAUNTLETT,  manager  of  national  script  de- 
partment of  Canadian  Broadcasting  Corp.,  To- 
ronto, Ont.,  to  Ontario  regional  talent  relations 
officer  of  CBC,  representing  CBC  and  its  net- 
works in  matters  relating  to  performers'  and 
musicians'  unions.  Mr.  Gauntlett  will  continue  to 
manage  script  department. 

MAURIE  BARRE  to  announcer  staff  of  CJKL  Kirk- 
land  Lake,  Ont. 

AL  PORTEOUS,  newscaster  of  CHUC  Cobourg,  Ont., 
to  same  post  at  CHEX  Peterborough,  Ont.  CHUCK 
COLLINS,  announcer  of  CJBQ  Belleville,  Ont.,  to 
announcer  staff  of  CHEX. 

T.  K.  OLIVER,  CBU  Vancouver,  B.C.,  and  ROBERT 
BRAZIL,  CBM  Montreal,  Que.,  were  winners  in  an- 
nual Canadian  Aviation  Writing  awards  for 
scripts  on  aviation  heard  on  Canadian  Broad- 
casting Corp.  stations. 


MILESTONES 


'Face  the  Nation'  Observes 
Start  of  Fifth  Year  on  Air 

CBS'  radio-tv  Face  the  Nation  yesterday 
(Nov.  9)  marked  the  start  of  its  fifth  year 
as  it  pointed  to  the  three  national  broad- 
casting honors  received  in  1958 — Peabody, 
Sylvania  and  Sidney  Hill  Foundation  awards. 

Produced  by  Ted  Ayres,  under  the  super- 
vision of  Theodore  F.  Koop,  director  of 
Washington  CBS  News  and  Public  Affairs, 
Face  the  Nation  had  an  auspicious  begin- 
ning in  1954  when  the  late  Sen.  Joseph  R. 
McCarthy  (R-Wis.)  appeared  on  the  eve 
of  the  special  Senate  session  called  to  de- 
bate a  motion  to  censure  him.  Perhaps  the 
most  famous  Face  the  Nation  installment 
was  in  the  summer  of  1957  when  Russia's 
Nikita  Khrushchev  made  an  unprecedented 
appearance  [Networks,  June  10,  1957]. 

During  the  show's  brief  history  eight 
heads  of  foreign  governments  have  been  in- 
terviewed, as  well  as  14  cabinet  members 
and  55  senators,  among  others.  Face  the 


KTRK-TV,  channel  13 


Nation  is  on  CBS-TV  Sundays,  12:30-1 
p.m.,  EST,  and  on  CBS  Radio  9:30-10  p.m., 
EST,  the  same  day. 

►  WJBK-TV  Detroit  celebrated  its  10th 
anniversary  Oct.  24.  Mayor  Louis  C.  Miria- 
ni  proclaimed  date  "WJBK-Television  Day." 

►  Joseph  J.  Micciche,  veteran  Southern 
California  political  authority,  celebrated  his 
silver  anniversary  of  broadcasting  election 
returns  to  Southern  California  radio  au- 
diences on  Nov.  4.  Mr.  Micciche  was  heard 
this  year  for  the  first  time  on  KMPC  Los 
Angeles. 

►  Radio's  oldest  continuous  religious  pro- 
gram, Church  By  the  Side  of  the  Road, 
began  its  35th  year  Oct.  5  on  WLW  Cincin- 
nati. Show  is  now  in  its  ninth  year  on 
WLWT  (TV). 

►  WDBQ  Dubuque,  Iowa,  celebrated  its 
25th  anniversary  on  Oct.  30. 

►  CKGB  Timmins,  Ont.,  marked  its  25th 
anniversary  in  October. 

►  Bob  Kelley,  KMPC  Los  Angeles  sports 
director,  is  now  in  his  22nd  season  as  play- 
by-play  man  on  Los  Angeles  Rams  football 
games. 

►  CFPL-TV  London,  Ont.,  observes  its 
fifth  anniversary  on  Nov.  28. 

►  WKST  New  Castle,  Pa.,  has  celebrated 
its  20th  anniversary. 

►  Jack  Brickhouse,  WGN-TV  Chicago 
sportscaster,  chalked  up  his  1,500th  major 
league  baseball  description  with  telecast 
of  Sept.  21  Chicago  Cubs-Los  Angeles 
Dodgers  contest. 

►  ABC-TV's  Voice  of  Firestone  (Mon. 
9-9:30  p.m.)  celebrates  completion  of  30 
years  of  continuous  broadcasting  Nov.  24. 

►  Tucker  Wayne  &  Co.,  Atlanta,  Ga.,  a 
pioneer  southern  advertising  agency,  marked 
its  20th  year  on  Nov.  1. 


THE 


AMPEX 


WITH 

ALL  NEW  ELECTRONICS 

SEE  YOUR  AMPEX  DEALER 


AMPEX 


COR POKATIO 


professional 
products  division 


854  Charter  Street 
Redwood  City 
California 


For  Action  at 
Lowest  Cost 


86%*  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


•Basis:  1958  Fall  Schedule 


Boiling  Co.,  New  York  -  Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


1 


Broadcasting 


November  10,  1958    •    Page  93 


PROGRAMS  &  PROMOTIONS 


75  Nations  Employ  Facilities 
To  Broadcast  UN  Music  Concert 

A  major  international  concert  broadcast 
was  made  possible  on  Oct.  24  through 
the  United  Nations,  the  engineering  skills 
and  broadcast  facilities  in  75  nations  and 
a  trans-Atlantic  cable  "souped-up"  to  pro- 
vide two-way,  6,500  cycle  broadcast 
channels. 

The  two-hour  program — featuring  the 
Boston  Symphony  Orchestra,  Charles 
Munch,  Pablo  Casals,  Mieczyslaw  Horszow- 
ski,  David  Oistrakh,  Yehudi  Menuhin, 
L'Orchestre  de  Chambre  de  la  Radiodif- 
fusion-Television  Francaise  and  Ernest 
Ansermet's  L'Orchestre  de  la  Suisse 
Romande — was  split  into  three  segments, 
the  first  originating  frojca  New  York,  the 
second  from  Paris  and  the  third  from 
Geneva.  Via  the  two-way  cable,  the  program 
was  heard  simultaneously  throughout  much 
of  the  Americas  and  Western  Europe,  some 
outlets  carrying  portions  on  delayed  broad- 
cast and  some  tv  outlets  by  videotape. 

The  United  Nations  presented  the  pro- 
gram to  celebrate  its  13th  anniversary. 

In  the  U.  S.,  ABC  Radio  carried  the  pro- 
gram from  9-11  p.m.  Oct.  24;  CBS  Ra- 
dio from  4:00-6  p.m.  Carrying  the  show 
as  it  was  presented  (3-5  p.m.)  was  the 
Eastern  Network  of  Canadian  Broadcasting 
Corp.,  WQXR-AM-FM  New  York,  WNYC- 
AM-FM  New  York,  WBAI  (FM)  New 
York,  WGMS  Washington  and  stations  in 
Puerto  Rico  (via  RCA).  NBC  Radio  car- 
ried the  program  Oct.  27  in  distilled,  one- 
hour  form  and  the  Concert  Fm  Network 
carried  it  in  entirety  Oct.  26 — both  on 
tape.  Also  slotting  it;  WGBH  (FM)  Bos- 
ton (feeding  a  New  England  fm  network) 
and  WFMT  (TV)  Chicago  (both  Oct.  25); 
WIP  Philadelphia  (Oct.  27),  and  the  Na- 
tional Assn.  of  Educational  Broadcasters. 

CBS-TV  videotaped  the  concert  and 
broadcast  it  in  edited  form  Oct.  26  at  1 1 
a.m.;  CBC-TV  carried  an  instantaneous 
transmission  for  30  minutes.  Two  New  York 
tv  outlets— WOR-TV  and  WPIX  (TV)— 
picked  up  one  hour  of  camera  work  the 
afternoon  of  the  concert. 

Westinghouse  Broadcasting  Co.  taped  the 
entire  two-hour  United  Nations  Day  con- 
cert and  presented  it  on  WBC's  am  and  fm 
stations  on  a  schedule  varying  from  sta- 
tion to  station. 


9 


IN-THE-AIR,  as  well  as  on-the-air,  were 
promotion  highlights  of  the  "Sky 
High  Introduction"  of  the  1959  Chev-  j 
rolet  by  Lownsbury  Chevrolet  in  co- 
operation with  WOHO  Toledo,  Ohio. 
To  match  its  "Sky  High  Deals,"  the 
car  dealer  utilized  a  crane  to  lift  the 
new  model  and  its  passenger-announ- 
cer, Joe  Augello,  100  feet  over  the 
tied-up  traffic  of  Toledo's  Front  St. 
While  spotlights  played  on  the  dan- 
gling vehicle,  Mr.  Augello  broadcast 
the  advantages  of  dealing  for  an  auto- 
mobile at  Lownsbury's. 


WPEN  Listeners  Attend  Premiere 

Approximately  10,000  requests  for  tickets 
were  received  by  WPEN  Philadelphia  after 
nine  spot  announcements  in  two  days  were 
aired  to  invite  listeners  to  be  its  theatre 
guests  at  the  world  premiere  of  "Enrico," 
starring  Burgess  Meredith.  Every  letter  and 
post  card  was  answered  with  two  tickets  or 
a  "regret"  letter,  WPEN  said.  The  theatre 
party,  which  was  a  "first"  for  WPEN,  was 
also  attended  by  all  of  the  station's  per- 
sonalities, who  autographed  pictures  and 
programs  before  curtain  time  and  during 
intermission. 

Hope  to  Recruit  Scouts  for  NBC 

Young  men  of  high  school  age  will  be 
urged  by  Bob  Hope  to  join  the  new  Boy 
Scouts  of  America  Explorer  program  in  an 
hour-long,  live,  NBC-TV  telecast,  "Explor- 


ing With  Hope,"  on  Nov.  29.  Mr.  Hope 
will  emcee  the  special  presentation,  which 
will  immediately  follow  the  network's  Army- 
Navy  football  game  coverage.  Originating 
in  Hollywood,  the  show  will  feature  skin- 
diving,  water  sports  and  other  explorer  ac- 
tivities. Performers  on  the  show  will  include : 
Ben  Alexander,  Mollie  Bee,  The  Bob 
Mitchell  Boys  Choir,  Les  Brown  and  his 
orchestra,  and  Damiani  and  his  Starlight 
Symphony.  Dr.  Arthur  A.  Schuck,  chief 
B.S.A.  executive  will  induct  a  new  Explorer 
into  the  organization,  and  Alfred  Steele, 
president  of  Pepsi-Cola,  will  speak  briefly. 

WWLP  (TV)  Dedicates  Tv  Chapel 

A  televised  dedication  mass  last  month 
celebrated  the  opening  of  the  Chapel  of 
Christ  of  the  Airwaves,  built  by  WWLP 
(TV)  Springfield-Holyoke,  Mass.,  and  re- 
portedly is  the  first  permanent  tv  chapel 
in  the  country. 

The  Most  Rev.  Christopher  J.  Weldon, 
Bishop  of  Springfield,  was  the  celebrant  of 
the  mass  which  is  part  of  a  weekly  telecast 
of  The  Chalice  of  Salvation  program.  The 
chapel,  complete  with  altar,  pews  and  organ, 
will  be  used  for  a  variety  of  religious  pro- 
grams of  various  faiths,  WWLP  reported. 

KACE   Publishes  News  Magazine 

More  than  60,000  homes  in  the  KACE 
Riverside,  Calif.,  coverage  area  each  month 
receive  by  mail  the  new  monthly  news  mag- 
azine, K-ACE  Impact,  which  began  regular 
publication  last  month.  General  Manager 
Ray  Lapica  has  announced.  Included  in  the 
publication  are  news  articles,  editorials,  a 
women's  page  and  feature  stories.  A  calen- 
dar of  events  in  the  four  major  cities  in  the 
area  as  well  as  KACE's  program  log  are  also 
carried.  Advertisers  are  offered  space  in  Im- 
pact and  air  time  in  one  promotion  package. 

KWKW  Picnic  Draws  45,000 

An  estimated  crowd  of  45,000  Latin- 
Americans  attended  the  fifth  annual  fam- 
ily picnic  sponsored  by  Spanish  language 
station  KWKW  Pasadena,  Calif.,  in  co- 
operation with  many  of  the  station's  spon- 
sors. Guests  at  the  picnic  in  Lincoln  Park 
last  month  included  Gov.  and  Mrs.  Good- 
win J.  Knight  and  Carlos  Courrielche,  presi- 
dent of  the  Los  Angeles  Mexican  Chamber 
of  Commerce.  A  four-hour  continuous 
broadcast  of  Latin  entertainment  direct 
from  the  park  was  sponsored  by  a  bread 
company.  Other  sponsors  donated  merchan- 
dise and  products  which  were  awarded  win- 
ners of  various  contests. 

Engineers  Talk  Shop  on  KELE-FM 

More  than  2,000  engineers  in  Arizona 
are  participating  in  a  13-week  series  of  half- 
hour  discussion  programs  entitled  Engineers 
Forum  on  KELE-FM  Phoenix.  Originated 
by  Herb  Ross,  general  manager  of  KELE- 
FM,  the  series  is  designed  to  furnish  a 
means  of  "greater  communication"  of 
rapid  scientific  discoveries  so  that  the  area's 
engineers  can  keep  up  with  new  develop- 
ments. The  unsponsored,  educational  pro- 
grams will  be  offered  for  use  in  schools 
through  the  National  Assn.  of  Educational 


United  Press  International  l 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  L  


Page  94    •    November  10,  1958 


Broadcasting 


Broadcasters.  Commercial  stations  may  also 
re-broadcast  the  tapes  on  a  sustaining 
basis. 

WOOD-TV  Houses  Go  on  Market 

Representatives  from  WOOD-TV  Grand 
Rapids,  Mich.,  the  Rycenga  Manufactured 
Homes  Co.  and  12  other  Michigan  con- 
struction companies  recently  celebrated  the 
completion  of  the  "1958  House  That 
WOOD-TV  Built"  promotion  campaign  at 
an  official  inspection  of  one  of  the  four 
houses. 

During  the  three-month  campaign  the 
houses  located  in  Grand  Rapids,  Alma, 
Mount  Pleasant  and  Battle  Creek  were 
the  subjects  of  75  weekday  telecasts,  15 
weekly  programs  and  15  special  remote 
telecasts.  More  than  20,000  persons  at- 
tended the  first  public  showings  of  the 
homes.  Two  of  the  $30,000  homes  were 
sold  before  or  during  the  open  house  in- 
spections. The  Rycenga  Co.  reported  more 
than  100  serious  inquiries  about  their 
homes  and  other  participating  sponsors  re- 
ceived similar  public  reaction  after  the 
telecasts  or  from  the  product  displays  in 
the  houses,  WOOD-TV  said.  Plans  are 
being  made  for  the  1959  house  project  now, 
it  was  reported. 

WLOL  Mystery  Sound  Solved 

Mrs.  Jerry  Kaufer  of  St.  Paul,  Minn., 
knows  a  flour  sifter  when  she  hears  one. 

J.  Peter  Boysen  of  WLOL  Minneapolis 
conducted  his  Mystery  Sound  Contest  try- 
ing to  fool  the  ladies,  reports  the  station. 
Well,  Mrs.  Kaufer  just  wasn't  being  fooled; 
she  didn't  even  have  to  hear  Mr.  Boysen's 
clues  to  recognize  the  sifter.  And  for  guess- 
ing the  WLOL  mystery  sound  number  five 
she  received  over  $1,000  in  prizes.  WLOL 
reports  that  cards  for  the  contest  have  been 
coming  in  at  the  rate  of  3,500-4,000  per 
week.  The  contest  is  expected  "to  run  for 
some  time  to  come,"  says  the  station. 

Patrolman  Turns  D.J.  on  WSUN 

WSUN  St.  Petersburg,  Fla.,  and  a  state 
highway  patrolman  have  combined  talents 
in  a  Saturday  record  show  designed  to  teach 
traffic  safety.  Host  for  WSUN's  9:30-10  p.m. 
d.j.  show  is  Safety  Officer  Whitey  Knutsen 
who  speaks  informally  on  speeding,  traffic 
violations,  driving  licenses,  etc.,  in  between 
playing  records  popular  with  the  younger 
driving  group.  Frequent  guests  on  Officer 
Knutsen's  show  are  other  highway  patrol- 
men and  high  school  students  who  are  en- 
rolled in  school  driver's  training  programs. 

KRCA  (TV)  Gives  Island  Trips 

Twenty  round-trip  tickets  to  Hawaii  via 
Transocean  Airlines  are  being  awarded 
winners  of  a  two-week  contest  promoting 
the  NBC-TV  daytime  shows  on  KRCA 
(TV)  Los  Angeles.  Cards  from  viewers  are 
drawn  from  a  drum  to  determine  con- 
testants, who  are  then  called  to  answer 
questions  about  the  programs.  The  contest 
is  conducted  each  weekday  during  two  after- 
noon movie  shows,  Frandsen's  Feature  and 
McElroy's  Movie. 


MYSTERY  CAKE 

Madison  Ave.  advertising  execu- 
tives were  greeted  Tuesday  (Nov.  4) 
morning  with  a  birthday  cake  dis- 
tributed by  station  representative 
Donald  Cooke  Inc.,  New  York.  But 
they  couldn't  discern  whose  birthday 
they  were  celebrating  since  no  ex- 
planation was  enclosed.  By  calling 
Cooke  at  Judson  2-2727  they  learned 
it  was  the  12th  birthday  for  CKVL 
Montreal.  The  technique  enabled 
Cooke's  representatives  to  give  a  per- 
sonal "pitch"  for  CKVL  instead  of 
the  usual  card  announcement. 


WHDH  Mobile  Unit  Set  to  Travel 

A  new  mobile  radio  studio  was  rolled 
into  operation  last  week  at  WHDH  Boston. 
With  a  regular  schedule  of  weekly  broad- 
casts arranged,  WHDH  has  tied-in  with  A 
&  P  stores  to  make  a  strong  bid  for  women 
listeners  by  broadcasting  direct  from  the 
area's  shopping  centers.  The  custom-built 
mobile  studio  furnishes  facilities  for  live 
broadcasting,  engineering  equipment  and 
living  quarters  including  a  shower,  range, 
refrigerator  and  other  conveniences.  Ac- 
cording to  William  B.  McGrath,  vice  presi- 
dent and  general  manager  of  WHDH,  the 
station  will  benefit  from  the  billboard  value 
of  the  studio. 


WCAU-AM-TV  Start  Panel  Series 

Two  public  affairs  programs,  one  new 
and  one  returning  after  a  year's  absence, 
have  been  scheduled  by  WCAU-AM-TV 
Philadelphia.  On  Thursday  (Nov.  13)  Pearl 
S.  Buck,  Nobel  and  Pulitzer  prize  winner, 
will  open  the  new  weekly  series,  University 
Round  Table,  on  WCAU.  Miss  Buck  will 
lead  a  panel  discussion  on  the  topic,  "Should 
Communist  China  be  admitted  to  the 
United  Nations?"  John  Melby,  director  of 
foreign  students,  U.  of  Pennsylvania,  will 
be  moderator  for  a  panel  of  three  students. 

On  Nov.  2,  WCAU-TV  returned  to  the 
air  its  1952  Peabody  award  winning  pro- 
gram, What  in  the  World,  which  was  last 
presented  in  1957.  The  anthropological  and 
archeological  series  is  a  weekly  presentation 
of  the  WCAU-TV  Dept.  of  Public  Affairs 
and  the  University  Museum  of  the  U.  of 
Pennsylvania.  Dr.  Froelich  Rainey,  direc- 
tor of  the  museum,  is  again  moderator  as 
a  panel  of  experts  try  to  identify  ancient 
objects. 

KNOE  Promotes  Model  Home  Show 

A  model  home  exhibit  sponsored  by 
KNOE  Monroe,  La.,  attracted  more  than 
5,000  persons  the  first  day*  (Oct.  13),  after 
a  "modest  schedule"  of  advance  promotion 
announcements  by  the  station.  The  project 
was  initiated  by  KNOE  in  cooperation  with 
the  Louisiana  Power  &  Light  Co.  and  Mag- 
nolia Builders  as  a  public  service  to  acquaint 
residents  with  the  latest  advances  in  home 


New  transistorized  headset  amplifier 

for  TV  studio  communication 


Daven  announces  a  new  Transistorized  Interphone 
Amplifier,  Type  90,  which  provides  a  marked  im- 
provement in  studio  communications.  As  a  com- 
panion unit  to  the  Western  Electric  Type  52  head- 
set, advantages  of  this  transistorized  amplifier 
over  the  normal  induction  coil  are: 

1.  A  gain  of  20  db. 

2.  Mounts  directly  in  place  of  the  induction  coil. 

3.  Sidetone  automatically  adjusts  when  addition- 
al stations  join  the  circuit.  Receiver  level  min- 

Write  today  for  further  information. 


imizes  local  acoustical  interference. 

4.  No  significant  increase  in  power  consumption. 

5.  Permits  up  to  32  stations. 

6.  Manual  control  with  external  variable  resistor, 
if  desired. 

7.  Operates  from  24  volt  "Talk  Bus"  independ- 
ent of  polarity. 


THE 


CO. 


LIVINGSTON,  NEW  JERSEY 


TODAY,    MORE   THAN    EVER,    THE    DAVEN  ©  STANDS   FOR  DEPENDABILITY 


Broadcasting 


November  10,  1958    •    Page  95 


PR06RAMS  &  PROMOTIONS  continued 


construction.  Demonstrations  of  household 
appliances  were  held  periodically  during 
the  week-long  exhibition. 

WIIC  (TV)  Invites  Club  to  Lunch 

The  Pittsburgh  Radio-Tv  Club,  which 
normally  holds  its  weekly  luncheon  meeting 
at  a  downtown  hotel,  last  week  was  enter- 
tained by  WIIC  (TV)  Pittsburgh  as  guests 
at  the  station's  new  luncheon-variety  show, 
Luncheon  at  the  Ones.  Some  70  radio,  tele- 
vision and  advertising  men  and  worsen 
substituted  for  the  usual  women's  studio 
audience,  and  also  participated  in  various 
stunts. 

KPHO  Needle  Hunt  Aids  Boys  Club 

The  Larry  Burroughs  Show  on  KPHO 
Phoenix  originated  live  for  two  hours  Oct. 
25  from  the  windows  of  a  Phoenix  furniture 
store  where  two  teams  of  Boys  Club  mem- 
bers searched  through  haystacks  for  two 
hidden  needles.  Bob  Wilson,  owner  of  the 
store,  donated  $100  to  the  United  Fund  to  be 
designated  for  Boys  Club  activities.  The  win- 
ning team  received  $15  for  its  own  treasury, 
and  $10  went  to  the  losing  squad,  while  the 
finder  of  the  needle  won  $2.  KPHO  treated 
the  competing  teams  to  lunch  after  the 
show. 

WMCA  Programs  on  Way  to  Russia 

WMCA  New  York  has  reported  that  the 
State  Dept.  said  five  programs  submitted 
by  the  station  for  the  U.S.-U.S.S.R.  cultural 
exchange  program  have  been  forwarded  to 
the  Soviet  government.  WMCA  noted  that 
it  has  offered  to  translate  into  Russian  any 
of  the  public  service  programs  it  proposed 
for  broadcast  in  the  Soviet  Union.  WMCA 
is  examining  and  evaluating  a  list  of  Russian 
programs  available  for  use  in  the  U.  S. 

Miss  Gerrity  Tours  for  NTA  Show 

As  a  means  of  promoting  the  NTA  Film 
Network  s  This  is  Alice  program,  Patty  Ann 
Gerrity,  the  ten-year-old  star  of  the  series, 
has  been  making  a  personal  tour  of  major 
cities  in  the  country,  appearing  on  tv  shows, 
meeting  tv  editors  and  visiting  points  of  in- 
terest. The  child  actress  was  set  to  visit 
New  York  last  Friday  (Nov.  7)  and  sub- 
sequently go  to  Washington,  D.  C,  and 
Dallas.  Miss  Gerrity  already  has  visited 
San  Francisco,  Seattle,  Tacoma,  Chicago, 
Minneapolis,  St.  Paul  and  Detroit. 

Timebuyers  Guess  KFWB  Ratings 

KFWB  Los  Angeles,  which  started  its 
"color  radio"  operation  last  January,  is 
promoting  its  increased  ratings  with  a  con- 
test for  timebuyers,  locally  and  nationally. 
Entitled  "Rocketing  Ratings,"  the  contest, 
which  closed  Oct.  15  and  will  be  judged  in 
January,  offers  a  prize  of  a  week's  vacation 
for  two  in  Florida  to  the  timebuyer  who 
guesses  the  most  correct  estimate  of 
KFWB's  ratings  as  they  will  appear  in  either 
the  November-December  Hooper  ratings  or 
the  November-December  Pulse. 


Mass.  Legion  Sponsoring  Series 

WNAC  Boston  and  the  Yankee  Network 
have  started  a  weekly  15-minute  program 
featuring  a  specially  written  series  on  Com- 
munism sponsored  by  the  American  Legion 
Un-American  Activities  Committee,  Dept. 
of  Massachusetts  Inc. 

Speakers  for  the  series  premiere  broad- 
cast Oct.  19  were  Richard  Arens,  director 
of  the  House  Un-American  Activities  Com- 
mittee; Massachusetts'  Gov.  Foster  Fur- 
colo,  and  Frank  Nietupski,  Mass.  state 
commander  of  the  American  Legion.  The 
purpose  of  the  broadcasts  is  to  give  the  his- 
tory of  the  Communist  movement,  as  well 
as  informing  New  Englanders  of  Commu- 
nism's threats  to  American  freedoms. 

Listeners  Guess  KERV's  Debut 

In  a  10th  anniversary  promotion  contest, 
KERV  Kerrville,  Tex.,  asked  listeners  to 
guess  the  exact  minute  of  the  official  broad- 
cast opening  of  the  station  a  decade  ago, 
when  its  caH  letters  were  KEVT.  The 
"catch"  in  the  contest,  KERV  explained,  is 
that  the  answer  taken  from  newspaper  files 
is  not  correct.  More  than  80  prizes  were 
to  be  awarded  at  an  open-house  yesterday 
(Nov.  9). 

History  Series  Aids  Aliens 

WRCA-TV  New  York  is  presenting  a  new 
public  service  series,  For  the  People  (Sun. 
11:30  a.m. -12  noon),  which  is  designed  to 
serve  aliens  as  an  aid  toward  naturalization 
as  well  as  reacquaint  citizens  with  American 
history  and  their  heritage  of  freedom.  Leon 
Pearson,  WRCA-TV  commentator,  will 
serve  as  host  in  the  discussion  of  such  topics 
as  the  U.  S.  Constitution  and  the  Bill  of 


Rights,  government  agencies,  rights  and 
duties  of  citizens  and  the  various  branches 
of  the  government. 

WTTM  Shares  in  Parade  Plans 

The  third  annual  search  for  a  "Harvest 
Queen"  of  the  Delaware  Valley  area  is 
underway  at  WTTM  Trenton,  N.  J.,  in 
cooperation  with  Lit  Brothers  department 
store.  The  winner,  who  will  be  selected 
Nov.  17  in  a  contest  at  Lit  Brothers,  will 
reign  over  the  store's  Thanksgiving  Day 
parade.  Tom  Durand  of  WTTM  is  sched- 
uled to  emcee  the  contest  stage  show. 

Voice  Guesser  to  Win  a  Lot 

Clues  to  the  identity  of  a  mystery  per- 
sonality are  broadcast  every  hour  on  the 
hour  in  the  "Listen  a  Lot  and  Win  a  Lot" 
October  contest  on  KBIG  Santa  Catalina, 
Calif.  The  first  correct  reply  to  the  who- 
am-I  mystery  man  contest  will  win  a  $3,000 
residential  lot  in  the  new  Boron  Valley 
community  of  California  City. 

New  Program  for  Sacred  Heart 

The  sixth  production  of  the  Sacred  Heart 
Program  originating  in  St.  Louis,  a  five- 
minute  prayer  and  meditation  titled  Mo- 
ments with  the  Sacred  Heart,  will  be  ready 
for  world-wide  distribution  next  month,  ac- 
cording to  an  announcement  by  the  Pro- 
gram. Speakers  on  the  Moments  will  be 
regular  staffers  of  the  Sacred  Heart  Hour, 
it  was  reported.  "Heart  of  Jesus,  May  Thy 
Reign"  will  be  the  opening  and  closing 
theme,  as  sung  by  the  Scholastic  Choir  of 
St.  Louis  U.  The  Sacred  Heart  Program 
has  a  station  coverage  of  "1,000  stations  on 
five  continents." 


KADEY  COMES  TO  LIFE 


Kadey,  the  symbol  KDKA-TV  Pitts- 
burgh uses  in  its  IDs,  has  become  ani- 
mated for  the  occasion  of  Pittsburgh's 
coming  bi-centennial.  The  station's  mas- 


Kadey's  back  field  hne>  up  . 
ol  position. 


but  out 


cot,  created  four  years  ago  by  Promotion 
Manager  David  N.  Lewis,  has  been  seen 
on  the  air  and  off,  in  more  than  250 
life-size  cutouts  and  on  1.5  million  letters 
sent  to  agencies,  advertisers  and  viewers. 

The  accompanying  stills  are  from  one 
of  five  cartoons  prepared  to  test  viewer 
reaction.  Subjects  include  Kadey  at  Pitts- 
burgh landmarks  and  familiar  civic  ac- 
tivities. Another  of  the  cartoon  sequences 
is  used  to  promote  KDKA-TV's  tele- 
casts of  the  Pittsburgh  Steelers  football 
games.  Further  animated  cartoons  fea- 
turing the  mascot  are  in  production.  They 
will  promote  both  the  bi-centennial  and 
upcoming  KDKA-TV  events. 


That  calls  for  signals  off  and  a  quick 
huddle.  .  .  . 


Then  they  peel  out  in  the  correct  for- 
mation. 


Page  96    •    November  10,  1958 


Broadcasting 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Oct.  30  through  Nov.  5 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


DA — directional  antenna,  cp — construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts, w — watt,  mc — megacycles.   D — day.  N — 


New  Tv  Stations 

ACTION  BY  FCC 

Sacramento,  Calif. — Capitol  Tv  Co. — Granted 
ch.  40  (  626-632  mc);  ERP  20.2  kw  vis.,  10.9  kw 
aur.;  ant.  height  290  ft.  Estimated  construction 
cost  $26,333,  first  year  operating  cost  $43,200, 
revenue  $64,000.  P.O.  address  Box  608,  West 
Sacramento,  Calif.  Studio  and  trans,  location  3400 
Capitol  Ave.,  West  Sacramento.  Geographic  co- 
ordinates 38°  34'  47"  N.  Lat.,  121°  33'  47"  W.  Long. 
Trans.  RCA,  ant.  RCA.  Consulting  engineer  Harry 
Bartolomei,  6023  Ocala  St.,  Hayward,  Calif.  Own- 
ers are  Melvyn  Lucas  (30%),  Clarence  Holien, 
Henry  Deane  and  Frederick  Hughson  (each  20%) 
and  Harry  Bartolomei  (10%).  Mr.  Lucas  is  auto 
salesman  and  part-time  employe  of  Jack  L.  Stoll 
&  Assoc.,  station  broker.  Messrs.  Holien,  Deane 
and  Hughson  are  in  auto  sales.  Mr.  Bartolomei  is 
chief  engineer  and  operation  director,  KLAS-TV 
Las  Vegas.  Announced  Nov.  5. 

APPLICATIONS 

Christiansted,  St.  Croix,  Virgin  Islands — Su- 
preme Bcstg.  Co.,  ch.  8  (180-186  mc);  ERP  3.15 
kw  vis.,  2  kw  aur.;  ant.  height  above  average 
terrain  471  ft.,  above  ground  70  ft.  Estimated 
construction  cost  $62,200,  first  year  operating  cost 
$71,000,  revenue  $80,000.  P.O.  address  Darlington 
Bldg.,  Mayaguez,  P.  R.  Studio-trans,  location 
near  Christiansted.  Geographic  coordinates  17° 


night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization. 
STA — special  temporary  authorization.  * — educ. 


45'  10"  N.  Lat.,  64°  44'  5"  W.  Long.  Trans.  DuMont 
ant.  Alford.  Legal  counsel  Loucks,  Zias  &  Jansky, 
Washington.  Consulting  engineer  George  A. 
Mayoral,  WJMR-TV,  Jung  Hotel,  New  Orleans. 
Applicant,  licensee  of  WORA-TV  Mayaguez,  is 
owned  69%  by  Radio  Americas  Corp.  (WORA 
Mayaguez  and  minority  interest  in  WIAC  San 
Juan  and  WPRP  Ponce,  all  Puerto  Rico),  and 
28%  by  Supreme  Bcstg.  Co.  of  Louisiana  (WJMR- 
AM-TV  and  WRCM-FM,  all  New  Orleans).  An- 
nounced Nov.  4. 

Charlotte  Amalie,  St.  Thomas,  Virgin  Islands — 
Supreme  Bcstg.  Co.,  ch.  10  (192-198  mc);  ERP  3.15 
kw  vis.,  2  kw  aur.;  ant.  height  above  average 
terrain  1,473  ft.,  above  ground  70  ft.  Estimated 
construction  cost  $65,200,  first  year  operating  cost 
$71,000,  revenue  $80,000.  P.O.  address  Darlington 
Bldg.,  Mayaguez,  P.  R.  Studio-trans,  location 
Mountain  Top  Estates,  near  Charlotte  Amalie. 
Geographic  coordinates  18°  21'  12"  N.  Lat.,  64° 
56'  53"  W.  Long.  Trans.  DuMont,  ant.  Alford. 
Legal  counsel  Loucks,  Zias  &  Jansky,  Washing- 
ton. Consulting  engineer  George  A.  Mayoral, 
WJMR-TV,  Jung  Hotel,  New  Orleans.  See  Chris- 
tiansted application  above  for  ownership.  An- 
nounced Nov.  4. 

Existing  Tv  Stations 

ACTION  BY  FCC 

KALA  (TV)  Wailuku,  Maui,  Hawaii— Granted 
temporary  authority  to  operate  on  ch.  7  for  pe- 
riod ending  Jan.  30,  1959;  grant  is  without  prej- 


udice to  any  action  which  Commission  may  take 
with  respect  to  petition  for  rule  making  filed  by 
Hawaiian  Bcstg.  System  Ltd.,  to  substitute  ch.  7 
for  ch.  8  in  Wailuku.  Announced  Nov.  4. 

CALL  LETTERS  ASSIGNED 

WILX-TV  Onondaga,  Mich. — Television  Corp. 
of  Mich.,  ch.  10.  Changed  from  WFTV. 

KULR  Kalispell,  Mont.— KGEZ-TV  Inc.,  ch.  2. 
Changed  from  KGEZ-TV. 

WLYH-TV  Lebanon,  Pa.— Triangle  Publications 
Inc.,  ch.  15.  Changed  from  WLBR-TV. 

Translators 

ACTIONS  BY  FCC 

Anderson  Valley  Television  Inc.  ( %  Robert  L. 
Rawles,  P.O.  Box  525),  Boonville,  Calif.— Granted 
cp  for  new  tv  translator  station  on  ch.  71  to  serve 
Boonville  and  Philo  by  translating  programs  of 
KPIX  San  Francisco.  Announced  Nov.  5. 

Wallowa  Valley  Tv  Assn.  Inc.  (%  Wayne  Mc- 
Fetridge,  Enterprise,  Ore.),  Wallowa  Valley,  Ore. 
— Granted  cp  for  new  tv  translator  station  on 
ch.  71  to  translate  programs  of  KHQ-TV  Spokane, 
Wash.  Announced  Nov.  5. 

APPLICATIONS 

Big  Sandy  Valley,  Ariz. — Mohave  County  Board 
of  Supervisors,  ch.  72;  ERP  64  w.  P.O.  address 
Box  390,  Kingman,  Ariz.  To  translate  programs  of 
KLRJ-TV  Henderson,  Nev.  Announced  Oct.  30. 

Chloride,  Ariz. — Mohave  County  Board  of 
Supervisors,  ch.  77;  ERP  32  w.  P.O.  address  Box 
390,  Klingman,  Ariz.  To  translate  programs  of 
KLAS-TV  Las  Vegas,  Nev.  Announced  Oct.  30. 

CALL  LETTERS  ASSIGNED 

K77AL,  K83AI  Spencer,  Iowa — Spencer  Area 
Television  Inc. 

K75AL  Spirit  Lake,  Iowa — Spencer  Area  Tele- 
vision Inc. 

New  Am  Stations 

ACTIONS  BY  FCC 

Columbus,  Ga. — Radio  Muscogee — Granted  1340 
kc,  250  w  unl.  P.O.  address  %  Eathel  Holley,  5800 
Brookgreen  Rd.,  N.E.,  Atlanta,  Ga.  Estimated 
construction  cost  $5,202,  first  year  operating  cost 
$24,000,  revenue  $48,000.  Owners  are  Eathel  Holley 


TELEVISION 


NEWSPAPER 


NATION-WIDE 
^^NEGOTIATIONS  •  FINANCING  •  APPRAISALS 


WEST  COAST 
$200,000 
Low  frequency  in  good 
market.  Good  profits. 
Price  includes  some  ac- 
counts receivable.  29% 
down,  balance  over  8 
years. 


DAYTIME  INDEPENDENT 

$75,000 
A    small    market  opera- 
tion showing  a  vsry  nice 
profit.  Some  terms  avail- 
able. 


MIDWEST  DAYTIMER 
$80,000 
Profitable  under  absen- 
tee ownership.  Ideal  for 
owner-operator.  $25,000 
down.  Excellent  terms 
on  balance. 


MICHIGAN  DAYTIMER 

$200,000 
Located  in  one  of  Mich- 
igan's top  markets.  1957 
showed  25%  profit  on 
volume.  Terms  to  quali- 
fied buyer. 


OHIO  DAYTIMER 
$120,000  cash 
Metropolitan  area.  Ex- 
cellent potential  for 
owner-operator.  Present- 
ly profitable  although 
under  absentee  man- 
agement. 


CM?) 


HAMILTON  •  STUBBLEFIELD  •  TWINING  and  Associntesjnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSales  St.,  N.W. 
EX  3-3456 


Broadcasting 


November  10,  1958    •    Page  97 


Planning 
a  Radio 
Station? 


One  of  RCA's  three  basic  de- 
signs (Plans  "A,"  "B,"  "C") 
for  new  or  modernized  stations 
may  offer  exactly  the  layout  and 
facilities  you  require.  Plan  "B," 
for  instance,  provides  the  extra 
studio  and  storage  space  for 
efficient  handling  of  the  varied 
programs  typical  of  a  com- 
munity or  medium -size  sta- 
tion. Studio,  announce  booth 
and  record  library  room  are 
part  of  this  plan. 


Now  available  free,  without 
obligation,  a  complete  station- 
planning  brochure.  Its  floor  plans, 
discussion  of  trends  and  equipment 
requirements  may  save  you  time 
and  money.  Write  RCA,  Dept. 
MB-22  Building  15-1,  Camden,  NJ. 

RAD tO  CORPORATION 
of  AMERICA 


FOR  THE  RECORD  CONTINUED 


(50%),  John  A.  O'Shields  and  Mary  W.  O'Shields 
(each  25%).  Mr.  Holley  is  chief  engineer,  WAOK 
Atlanta.  Mr.  O'Shields  is  accountant.  Mrs. 
O'Shields,  former  WAOK  promotion  manager,  is 
in  advertising.  Announced  Nov.  5. 

Long  Prairia,  Minn. — KWAD  Bcstg.  Co. — 
Granted  1400  kc,  250  w  unl.  P.O.  address  135  Cen- 
tral Ave.,  Valley  City,  N.  D.  Estimated  construc- 
tion cost  $13,100,  first  year  operating  cost  $32,000, 
revenue  $36,000.  Owners  are  Robert  E.  Ingstad 
(66%),  Marlin  T.  Obie  (33%)  and  Mary  Jean 
Ingstad  (0.667%).  Mr.  Ingstad  is  president  and 
majority  stockholder  of  KOVC  Valley  City, 
KEYJ  Jamestown  and  KBMW  Wapheton,  all 
North  Dakota,  and  KWAD  Wadena,  Minn.  Mr. 
Obie  is  vice  president  and  manager  of  KWAD, 
Mary  Jean  Ingstad  is  officer  of  KOVC,  KBMW 
and  KWAD.  Announced  Nov.  5. 

Kimball,  Neb. — Kimball  Bcstg.  Co. — Granted 
1260  kc,  1  kw  D.  P.O.  address  %  Tom  H.  Lutey, 
305  S.  Oak,  Kimball,  Neb.  Estimated  construction 
cost  $33,000,  first  year  operating  cost  $30,000, 
revenue  $36,000.  Owners  are  Tom  H.  Lutey  (27%), 
Conrad  E.  Bales,  Joe  C.  Henry,  Earl  L.  Vowers 
and  H.  M.  Vowers  (each  6.25%)  and  others.  Mr. 
Lutey  is  furniture  retailer.  Messrs.  Bales  and 
Henry  are  8%  owners  of  KWIV  Douglas  and  20', 
owners  of  KIML  Gillette,  both  Wyoming.  The 
Vowers  brothers  are  in  ranching  and  oil.  An- 
nounced Nov.  5. 

Aztec,  N.  M— I.  E.  Shahan— Granted  1340  kc, 
250  w  unl.  P.O.  address  407  West  Broadway, 
Farmington,  N.  M.  Estimated  construction  cost 
$14,642,  first  year  operating  cost  $48,000,  revenue 
$60,000.  Mr.  Chahan,  sole  owner,  is  13.6%  owner 
of  Farmington  Community  Television  Inc.  (com- 
munity ant.  system).  Announced  Nov.  5. 

Ruidoso,  N.  M. — Ruidoso  Bcstg.  Co. — Granted 
1340  kc,  250  w  unl.  P.O.  address  A.  W.  Davis  Jr., 
Box  97,  Paducah,  Tex.  Estimated  construction 
cost  $17,600,  first  year  operating  cost  $18,000, 
revenue  $24,000.  Owners  are  V.  L.  Hutchison, 
Oran  Mowrey,  A.  W.  Davis  (each  30%),  and  Vic 
Lamb  (10%  ).  Mr.  Hutchison  is  in  farm  equipment 
and  tv  service.  Mr.  Mowrey  is  in  furniture  and 
tv  service.  Mr.  Davis  is  District  Attorney,  50th 
Judicial  District  of  Tex.  Mr.  Lamb  is  newspaper 
editor  and  publisher.  Announced  Nov.  5. 

Kingston,  N.  Y. — Austin  E.  Harkins  tr/as  Big 
River  Bcstrs.— Granted  1550  kc.  500  w  D.  P.O. 
address  %  Mr.  Harkins,  Rte.  5,  Lebanon,  Pa. 
Estimated  construction  cost  $24,020,  first  year 
operating  cost  $60,000,  revenue  $75,000.  Mr.  Har- 
kins will  be  sole  owner.  Announced  Nov.  5. 

Bend,  Ore. — Clarence  Wilson — Granted  940  kc. 
1  kw  D.  P.O.  address  Box  230,  Klamath  Falls. 
Ore.  Estimated  construction  cost  $13,193,  first 
year  operating  cost  $36,000,  revenue  $48,000.  An- 
nounced Nov.  5. 

Pierre,  S.  D. — Great  Plains  Bcstg.  Corp. — 
Granted  1590  kc,  1  kw  D.  P.O.  address  Edward 
N.  Davenport,  Box  748,  Rapid  City,  S.  D.  Esti- 
mated construction  cost  $9,760,  first  year  oper- 
ating cost  $30,000,  revenue  $36,000.  Owners  are 
Daniel  C.  Lesmeister,  Edward  N.  Davenport, 
Kenneth  R.  Hankins  and  Keith  R.  Hankins  (each 
25%).  Mr.  Lesmeister  is  production  manager  of 
KOTA-TV  Rapid  City,  S.  D.  Mr.  Davenport  is 
technical  supervisor  of  KOTA-TV.  Kenneth  Han- 
kins is  transmitter  supervisor  of  KOTA-AM-TV 
and  KOZY-FM,  as  is  Keith  Hankins.  Announced 
Nov.  5. 


APPLICATIONS 


Denver,  Colo. — Satellite  Center  Radio  Co.,  1550 
kc,  10  kw  D.  P.O.  address  1475  Fillmore  St., 
Denver.  Estimated  construction  cost  $27,455,  first 
year  operating  cost  $84,000,  revenue  $96,000.  Sole 
owner  John  L.  Buchanan  also  owns  KWBY  Colo- 
rado Springs,  Colo.  Announced  Nov.  3. 

Okeechobee,  Fla. — Sugarland  Bcstg.  Co.,  1570 
kc,  1  kw  D.  P.O.  address  Box  1027,  Arcadia,  Fla. 
Estimated  construction  cost  $20,825,  first  year  op- 
erating cost  $20,000,  revenue  $28,000.  Francis  Den- 
mead,  sole  owner,  is  motelman,  etc.  Announced 
Nov.  3. 

Montezuma,  Ga. — Macon  County  Bcstg.  Co., 
1050  kc,  1  kw  D.  P.O.  address  Box  306,  Monte- 
zuma. Estimated  construction  cost  $11,470,  first 
year  operating  cost  $36,000,  revenue  $48,000.  Wil- 
liam E.  Blizzard  Jr.,  employe  of  WMJM  Cordele. 
Ga.,  and  insurance  man  Lewis  H.  McKenzie  are 
equal  partners.  Announced  Nov.  5. 

Waco,  Tex. — Hart  of  Texas  Bcstrs.,  940  kc, 
250  w  D.  P.O.  address  Apt.  906,  554  S.  Summit, 
Fort  Worth,  Tex.  Estimated  construction  cost 
$29,750,  first  year  operating  cost  $60,000,  revenue 
$72,000.  Sole  owner  James  G.  Ulmer  is  former 
broadcaster,  lately  engaged  in  real  estate.  An- 
nounced Nov.  3. 

Port  Angeles,  Wash. — John  W.  Mowbray,  1260 
kc,  1  kw  D.  P.O.  address  890  Rosemont,  Bellevue, 
Wash.  Estimated  construction  cost  $12,535,  first 
year  operating  cost  $39,600,  revenue  $48,000.  Mr. 
Mowbray,  sole  owner,  is  50%  partner  in  KASY 
Auburn,  Wash.  Announced  Nov.  5. 

West  AJlis,  Wis. — Suburbanaire  Inc.,  1590  kc, 
1  kw  D.  P.O.  address  %  Herbert  L.  Mount,  2040 
W.  Wisconsin  Ave.,  Milwaukee.  Estimated  con- 
struction cost  $54,815,  first  year  operating  cost 
$78,200,  revenue  $88,090.  Owners  are  Herbert  L. 
Mount,  attorney  and  Neil  K.  Searles,  former  gen- 
eral manager  of  WFOX  Milwaukee,  each  32%, 
and  others.  Announced  Oct.  30. 


Existing  Am  Stations 


ACTIONS  BY  FCC 

WEUP  Huntsville,  Ala.— Granted  increase  of 
power  from  1  kw  to  5  kw,  continuing  operation 
on  1600  kc  D.  Announced  Nov.  5 

WGTC  Greenville,  N.  C— Granted  mod.  of  li- 
cense (1590  kc,  1  kw  N,  5  kw  LS,  DA-N)  to 
eliminate  nighttime  hours  of  operation  An- 
nounced Nov.  5. 

WBRV  Boonville,  N.  Y.— Granted  increase  of 
power  from  500  w  to  1  kw,  continuing  operation 
on  900  kc  D.  Announced  Nov.  5. 
,rJYPAC  Patchogue,  N-  Y.— Granted  change  on 
1580  kc  from  5  kw  DA-D  to  5  kw  N,  10  kw  D 
Canadian  restricted.  Comr.  Lee  dissented  An- 
nounced Nov.  5. 

WDAS  Philadelphia,  Pa.— Granted  increase  of 
daytime  power  from  1  kw  to  5  kw,  continuing 
operation  on  1480  kc,  1  kw  N,  DA-2:  engineering 
conditions.  Announced  Nov.  5. 

KITN  Olympia,  Wash.— Granted  change  of 
facilities  from  1440  kc,  500  w  D  to  920  kc,  1  kw 
D;  remote  control  permitted.  Announced  Nov.  5. 

APPLICATIONS 

WFMH  Cullman,  Ala. — Cp  to  change  hours  of 
operation  from  daytime  to  unl.,  using  Dower  of 
500  w,  5  kw  LS;  change  ant. -trans,  location-  in- 
stall DA  for  nighttime  use  and  make  changes  in 
ground  system. 

KWHW  Altus,  Okla.— Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans 

KYJC  Medford,  Ore.— Cp  to  increase  davtime 
power  from  250  w  to  1  kw  and  install  new  trans 

WHOP  Hopkinsville,  Ky.— Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  make 
changes  in  transmitting  equipment. 

WSMN  Nashua,  N.  H.— Cp  to  change  hours  of 
operation  to  unl.,  using  power  of  5  kw  night  and 
day  and  change  from  directional  ant.  daytime  to 
directional  ant.  day  and  night. 

WWRI  West  Warwick,  R.  I.— Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WKDA  Nashville,  Tenn. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

CALL  LETTERS  ASSIGNED 

WDVE  Dadeville,  Ala. — J.  C.  Henderson,  910  kc. 

KPON  Anderson,  Calif.— Universal  Electronics 
Network,  1580  kc. 

WBNR  Beacon,  N.  Y.— West  Shore  Bcstg.  Co., 
1260  kc. 

KAGI  Grants  Pass,  Ore.— Southern  Oregon 
Bcstg.  Co..  1340  kc.  Changed  from  KUIN,  effec- 
tive Dec.  5. 

WDAR  Darlington,  S.  C— Community  Bcstrs., 
1350  kc.  Changed  from  WPFD,  effective  Jan.  1, 
1959. 

KEEE  Nacogdoches,  Tex.— Stone  Fort  Bcstg. 
Co.,  1230  kc.  Changed  from  KOSF,  effective  Nov. 
15. 

WTMB  Tomah,  Wis.— Tomah-Mauston  Bcstg. 
Co.,  1220  kc. 


New  Fm  Stations 


Page  9€    •    November  19,  1958 


ACTIONS  BY  FCC 

Hartford,  Conn. — The  Conn.  Bcstg.  Co. — Grant- 
ed 102.9  mc,  7  kw  unl.  P.O.  address  869  Blue  Hills 
Ave.,  Hartford,  Conn.  Estimated  construction  cost 
$14,500,  first  year  operating  cost  $10,000,  revenue 
— none  expected  due  to  duplication  of  am  pro- 
grams. Franklin  M.  Doolittle  is  59.7%  owner  of 
Conn.  Bcstg.  which  also  owns  WDRC  Hartford 
and  5.68%  of  Concert  Network  Inc.  which  owns 
WXCN-FM  Providence,  WHCN-FM  Hartford, 
WBCN-FM  Boston  and  WNCN  New  York.  An- 
nounced Nov.  5. 

Midland,    Tex. — Fm  Associates — Granted  92.3 
mc,  3.4  kw.  P.O.  address  317  N.  Colorado  St., 
Midland,  Tex.  Estimated  construction  cost  $13,000,  ! 
first  year  operating  cost  $7,200,  revenue  $7,200.  : 
Owners  are  Rudolph  M.  Rubin  Jr.,  James  R. 
Favors  and  William  R.  Mettler,  each  30%,  and  ,"j 
Wallace  R.  Jackson,  10%.  Mr.  Rubin  is  in  photo  j 
and  hi-fi  equipment.  Mr.  Favors  is  petroleum  ( 
engineer,   Mr.   Jackson   is  in   advertising,  Mr. 
Mettler  is  chief  engineer  of  KRIG  Odessa,  Tex. 
Announced  Nov.  5. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

KUFM  El  Cajon,  Calif.— Kenneth  C.  Forror,  I 
99.3  mc. 

KSFV  San  Fernando,  Calif. — San  Fernando  I 
Bcstg.  Co.,  106.3  mc. 

WYBC-FM  New  Haven,  Conn.— Yale  Bcstg.  Co.,  I 
103.1  mc. 

KTOP-FM  Topeka,  Kan.— Charles  B.  Axton,  I 
106.9  mc. 

WEBR-FM  Buffalo,  N.  Y. — WEBR  Inc. 

WOBN  Westerville,  Ohio — Otterbein  College.*  I 

Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

becutive  Offices 

1735  DeSales  St.,  N.  W.  ME.  8-5411 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.        FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Bldg. 
REpublic  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
610  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INO. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Acer  edit td  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


Broadcasting 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


G.  ROUNTREE,  JR. 

5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Results  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-El  ectronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  79,497*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


November  10,  1958 


Page  99 


INCREASE 


500  WATTS 
TO  1  KW 


POWER 


250  WATTS 
TO  1  KW 


OVERNIGHT 


250  WATTS 
TO  500  WATTS 


DECREASE 


1  KW 
TO  500  WATTS 


POWER 


1  KW 
TO  250  WATTS 


INSTANTLY 


500  WATTS 
TO  250  WATTS 


SIX 

COMBINATIONS 


TRANSMITTER 


300J-2 
250yi00W 
I 

550A-1 
500!/250W 


20VF2 

1KW/500/250W 


Page  100    •    November  10,  1958 


FOR  THE  RECORD  continued 


Ownership  Changes 


ACTIONS  BY  FCC 


WMGY  Montgomery,  Ala. — Granted  (1)  assign- 
ment of  license  to  Radio  Montgomery  Inc.  (L.  D. 
Hargreaves,  president);  involves  lease  of  real 
estate  and  equipment  for  10  years  at  annual 
rental  of  $7,200  with  option  to  purchase  property 
within  that  time  for  $100,000,  and  other  agree- 
ments, and  (2)  renewal  of  license.  Announced 
Nov.  5. 

WSPB  Sarasota,  Fla. — Granted  transfer  of  con- 
trol from  Robert  C.  Jones,  et  al.,  to  Community 
Bcstg.  Corp.  (WALL  Middletown,  N.  Y.);  con- 
sideration $335,000.  Announced  Nov.  5. 

WMT  Cedar  Rapids,  Iowa;  KWMT  Fort  Dodge, 
Iowa — Granted  transfer  of  control  from  William 
B.  Dolph  and  William  B.  Quarton,  trustees,  and 
F.  E.  McMillen,  trustee,  to  Helen  Shaffer  Mark, 
Helena  Mark  Hermann,  and  Herbert  M.  Bingham, 
trustees,  and  F.  E.  McMillen  and  Robert  L.  Hood, 
co-trustees;  no  monetary  consideration.  An- 
nounced Nov.  5. 

WXYZ  Detroit,  Mich. — Granted  application  to 
move  trans,  and  studio  to  about  two  miles  north 
of  city  limits  and  west  of  Oak  Park.  Operates 
on  1270  kc,  5  kw  DA-N  unl.  Announced  Nov.  5. 

WNRC-AM-FM  New  Rochelle,  N.  Y.— Granted 
transfer  of  control  from  Donald  and  Frances 
Daniels  to  Radio  Westchester  Inc.  (Martin  Stone, 
president,  and  E.  Monroe  O'Flyn,  vice  president, 
own  WVIP  Mount  Kisco);  consideration  $300,000. 
Announced  Nov.  5. 

KPRC-FM  Houston,  Tex. — Granted  assignment 
of  license  to  Paul  E.  Taft,  tr/as  Taft  Bcstg.  Co. 
(minority  interest  in  KGUL-TV  Houston  and 
KJIM  Fort  Worth);  consideration  $20,000.  An- 
nounced Nov.  5. 


APPLICATIONS 


KOFA  Yuma,  Ariz. — Seeks  transfer  of  control 
(100%)  of  licensee  (Broadcasters  Inc.)  from 
Henry  and  Dorothy  Schechert  to  Thomas  J.  and 
Angie  M.  Wallace  in  exchanging  for  real  prop- 
erty. Wallaces  own  50%  of  KTKT  Tucson.  An- 
nounced Nov.  5. 

KEAR  (FM)  San  Francisco,  Calif. — Seeks  as- 
signment of  license  from  Electronic  Service 
Corp.  to  Family  Stations  Inc.  for  $100,000.  Pur- 
chasers are  equal  partners  Harold  Camping  and 
Lloyd  Lindquist,  construction  executives,  and 
Richard  Palmquist  missionary  broadcaster  in 
Alaska.  Announced  Oct.  31. 

WCTW  (FM)  New  Castle,  Ind. — Seeks  acquisi- 
tion of  negative  control  (50%)  of  licensee 
(Courier-Times  Inc.)  by  Adaline  D.  Chambers 
and  Robert  S.  Hunter  Jr.,  trustees,  through  pur- 
chase of  stock  from  Allen  C.  Hiner  by  corpora- 
tion. Mrs.  Chambers  and  Mr.  Hunter  formerly 
held  48.5%.  Announced  Oct.  30. 

WILD  Boston,  Mass. — Seeks  assignment  of  li- 
cense from  Bartell  Bcstrs.  Inc.  to  Nobel  Bcstg. 
Corp.  for  $200,000.  Purchaser  Nelson  B.  Nobel 
is  in  industrial  scrap,  real  estate,  etc.  An- 
nounced Oct.  30. 

WBET-AM-FM  Brockton,  Mass. — Seeks  involun- 
tary transfer  of  control  of  licensee  (Enterprise 
Pub.  Co.)  from  Charles  L.  Fuller,  individually 
and  as  trustee  for  Alice  M.  Dunbar  to  Home 
National  Bank  and  Louise  F.  Sampson,  executors 
of  estate  of  Mr.  Fuller,  and  Home  National  as 
trustee  for  Alice  M.  Dunbar.  Announced  Oct.  30. 

WKBZ  Muskegon,  Mich. — Seeks  transfer  of 
control  (100%)  of  licensee  (Ashbacker  Radio 
Corp.)  from  Arch  Shawd  to  WKBZ  Radio  Corp. 
(equal  partners  Frederick  L.  Allman,  Walter 
Patterson  and  Robert  K.  Richards)  for  $200,200. 
Buyers  are  also  equal  partners  in  WTRX  Bellaire, 
Ohio  and  WKYR  Keyser,  W.  Va.  Mr.  Allman 
has  minority  interest  in  WREL  Lexington,  Va. 
Announced  Oct.  31. 

KBIA  Columbia,  Mo.— Seeks  assignment  of  li- 
cense from  Cecil  W.  and  Jane  A.  Roberts  to 
V  E  Carmichael  for  $75,000.  Mr.  Carmichael  has 
wired  music  and  plastic  interests.  Announced 
Nov.  5. 

KWRE  Warrenton,  Mo— Seeks  assignment  of 
license  from  W.  T.  Zimmerman  to  KWRE  Radio 
Inc  (equal  partners  James  S.  Johnson  and 
Harry  G.  Kline)  for  $65,000,  real  estate  not  in- 
cluded Mr.  Johnson  is  with  KWK  St.  Louis. 
Mr.  Kline  is  food  brokerage  representative.  An- 
nounced Nov.  3. 

WWIT  Canton,  N.  C— Seeks  transfer  of  con- 
trol (90.72%)  from  B.  M.  Middleton  (51.58%) 
et  al  six  buyers,  each  to  own  15.2%,  two  of 
whom  (W.  Barry  Medlin  Jr.  and  Freda  H.  Bur- 
ress)  with  WWIT.  Announced  Nov.  4. 

WKDN-TV  Camdem,  N.  J.— Seeks  assignment 
of  cp  from  South  Jersey  Bcstg.  Co.  to  Young 
People's  Church  of  the  Air  Inc.  for  $40,000. 
Buyer  is  non-stock  organization.  Its  president. 
Percy  B.  Crawford,  is  licensee  of  WMUZ-FM 
Detroit.  Announced  Nov.  5. 

KNBX  Kirkland,  Wash— Seeks  assignment  of 
license  from  W.  A.  Chamness  and  L.  N.  Ostraad- 
er,  d/b  as  East  Side  Bcstg.  Co.,  to  Messrs. 
Chamness  and  Ostrander  and  G.  A.  Wilson 
(equal  partners)  d/b  under  same  name.  Mr. 
Wilson,  KNBX  general  manager,  is  buying  one- 
third  for  $9,984.64.  Announced  Oct.  31. 


Hearing  Cases 

FINAL  DECISION 

By  order,  Commission  adopted  and  made 
effective  immediately  Sept.  22  initial  decision 
and  (1)  granted  petition  of  Anaheim-Fullerton 
Bcstg.  Co.,  to  dismiss  without  prejudice  its  ap- 
plication for  new  am  station  to  operate  on 
1190  kc,  1  kw,  U,  DA,  in  Anaheim-Fullerton, 
Calif.,  and  (2)  granted  application  of  Radio, 
Orange  County  Inc.,  for  similar  facilities  in 
Anaheim.  Commissioner  Ford  not  participating. 
Announced  Nov.  5. 

INITIAL  DECISIONS 

Hearing  Examiner  Basil  P.  Cooper  issued 
initial  decision  looking  toward  granting  applica- 
tion of  St.  Anthony  Television  Corp.  for  new 
tv  station  to  operate  on  ch.  11  in  Houma,  La. 
Announced  Nov.  5. 

Hearing  Examiner  Elizabeth  C.  Smith  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Twin  City  Bcstg.  Co.,  for  new  am  sta- 
tion to  operate  on  1340  kc,  250  w,  U,  in  Lyons, 
Ga.  Announced  Nov.  5. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  Florida  Gulfooast 
Bcstrs.,  for  review  of  hearing  examiner's  ruling 
in  the  Largo,  Fla.,  tv  ch.  10  comparative  pro- 
ceeding, to  extent  of  overruling  his  allowing 
City  of  St.  Petersburg  (WSUN-TV)  to  amend 
its  application  to  increase  proposed  construc- 
tion expenditures  by  $245,000  and  change 
engineering  staff,  but  denied  petition  insofar 
as  it  sought  review  of  examiner's  ruling 
permitting  Bay  Area  Telecasting  Corp.,  City  of 
St.  Petersburg,  Suncoast  Cities  Bcstg.  Corp., 
Tampa  Telecasters  Inc.,  and  WTSP-TV  Inc.,  to 
amend  their  applications  to  specify  joint  an- 
tenna site  with  Largo  as  principal  community 
to  be  served,  reduce  antenna  heights,  etc.  Com- 
missioner Ford  absent.  Announced  Nov.  5. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  WBRB  Inc.  (WBRB). 
Mt.  Clemens,  Mich.,  for  review  and  reversal  of 
chief  hearing  examiner's  ruling,  and  permitted 
WBRB  to  re-enter  hearing  on  am  applications 
of  Binder-Carter-Durham  Inc.  (WAMM),  Flint, 
Mich.,  et  al.  Announced  Nov.  5. 

By  memorandum  opinion  and  order.  Commis- 
sion denied  petition  by  Northwest  Bcstrs.  Inc., 
Bellevue,  Wash.,  for  reconsideration  and  clarifi- 
cation of  Sept.  17  action  remanding  application 
for  new  am  stations  of  Northwest  and  Rev. 
Haldane  James  Duff,  Seattle,  Wash.,  to  hearing 
examiner  for  further  hearing  under  amended 
issues  and  for  preparation  of  a  supplemental 
initial  decision.  Commissioners  Lee  and  Cross 
dissented.  Announced  Nov.  5. 

Commission  on  Nov.  5  directed  preparation  of 
a  document  looking  toward  (1)  denying  petition 
by  Red  River  Valley  Bcstg.  Corp.  (KRRV). 
Sherman,  Texas,  for  stay  of  Sept.  3  decision 
which  granted  application  of  Gillespie  Bcstg. 
Co.  to  change  facilities  of  KNAF  Fredericks- 
burg, Texas,  from  1340  kc,  250  w,  U,  to  910  kc, 
1  kw,  D  pending  action  by  Commission  on 
KRRV  petition  for  reconsideration,  and  (2) 
granting  motion  by  KNAF  to  strike  KRRV 
reply  to  former's  opposition  to  petition  for  stay. 
Announced  Nov.  5. 

KPOJ  Inc.,  Fisher  Bcstg.  Co.,  Tribune  Publish- 
ing Co.,  Portland,  Ore. — Designated  for  con- 
solidated hearing  applications  for  new  tv  sta- 
tions to  operate  on  ch.  2.  Announced  Nov.  5. 

KMOR  Oroville  Bcstrs.,  Oroville-,  Calif.;  James 
E.  Walley,  Yuba  City,  Calif.— Designated  for 
consolidated  hearing  applications  of  KMOR  (1340 
kc,  250  w,  U)  for  renewal  of  license  and  Mr.  Wal- 
ley for  a  new  station  with  same  facilities;  made 
KCRA  Sacramento,  and  KATO  Reno,  Nev., 
parties   to   proceeding.   Announced  Nov.  5. 

Russell  G.  Salter  Inc.,  Dixon  Bcstg.  Co.,  Dixon, 
111.;  WRAC,  WRAC  Inc.,  Racine,  Wis. — Desig- 
nated for  consolidated  hearing  applications  of 
Mr.  Salter  and  Dixon  for  new  am  stations  to  op- 
erate on  1460  kc,  1  kw  DA,  D,  and  WRAC  to  move 
trans,  site  and  increase  ant.  height  and  radiation, 
continuing  operation  on  1460  kc  580  w,  D;  made 
WBKV  West  Bend,  Wis.,  party  to  proceeding. 
Announced  Nov.  5. 

WJWS,  Old  Belt  Bcstg.  Corp.,  Seuth  Hill,  Va.; 
John  Laurino,  Scotland  Neck,  N.  C. — Designated 
for  consolidated  hearing  applications  of  Mr. 
Laurino  for  new  am  station  to  operate  on  1280 
kc,  5  kw,  D,  and  WJWS  to  change  facilities 
from  1370  kc,  1  kw.  D,  to  1280  kc,  5  kw,  D,  and 
install  new  trans.  Announced  Nov.  5. 


Routine  Roundup 


PETITIONS  FOR  RULE  MAKING  FILED 
E.  Harold  Munn  Jr.,  Coldwater,  Mich. — Re- 
quests amendment  as  follows:  (1)  Delete  Sec. 
3.21  (b)  and  substitute  following:  (b)  Regional 
Channel — Regional  channel  is  one  on  which 
several  stations  may  operate  with  powers  not  in 
excess  of  10  kw — primary  area  of  station  oper- 
ating on  any  such  channel  may  be  limited  as 
consequence  of  interference  to  given  field  in- 
tensitv  contour;  (2)  Delete  Sec.  8.22  (c)  (1)  and 
substitute  following:  Class  111-A  Station — Class 
111-A  station  is  Class  111  station  whioh  operates 
with  power  not  less  than  one  kw  nor  more  than 


Continued  on  page  104 
Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20<?  per  word — $2.00  minimum  •  HELP  WANTED  25c  per  word — $2.00  minimum. 

•  All  other  classifications  30<r  per  word— $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  package  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owners  risk.  Beoadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 
Help  Wanted 


Management 


Sales  manager  for  independent  music  and  news 
metropolitan  market.  Box  472G,  BROADCAST- 
ING. 


Sales 


Aggressive  young  man.  Also  combination  sales- 
man-announcer. Box  473G,  BROADCASTING. 

Salesman — northern  Illinois.  Excellent  opportu- 
nity for  good  producer  who  loves  to  sell.  Box 
534G,  BROADCASTING. 

Experienced  salesman  for  major  Pennsylvania 
market  station.  Excellent  opportunity  with  chain 
organization  with  reputations  for  quality  and 
good  operation.  Draw  against  commission,  plus 
expenses.  Send  resume,  photo,  letter  of  appli- 
cation and  vour  current  monthly  billing.  Box 
570G,  BROADCASTING. 

Reply  only  if  you  want  to  make  ten  thousand  a 
year  on  number  one  station  in  central  Florida. 
Full  details  first  letter.  Write  Box  618G,  BROAD- 
CASTING. 

Radio  time  salesmen/saleswomen  (4-5)  experi- 
enced, mature,  steady.  Draw  vs.  comm.  car  al- 
lowance. Long  Island  station.  Box  620G,  BROAD- 
CASTING. 


KBUD.  Athens,  Texas  seeking  salesman  with 
substantial  small  market  experience  including 
announcing.  Salary  $4,800.00  plus  bonus. 

Chicago,  St.  Louis,  Newark,  now — In  these  major 
markets  promotion  and  staff  expansion  has  pro- 
vided an  excellent  opportunity  now  for  out- 
standing sales  candidates  and  one  sales  manager. 
Our  salesmen  earn  well  into  five  figures  on  sal- 
ary plus  commission  in  8-station  radio-tv  chain. 
Send  resume,  photo  and  history  of  billing  to  Tim 
Crow,  Rollins  Broadcasting,  414  French  Street, 
Wilmington,  Delaware. 

Salesman — Sideline  Deal — Make  $30  to  $45  a  sale 
selling  "Hollywood  Produced"  singing  commer- 
cials to  local  merchants.  Work  through  radio-tv 
stations.  Traveling  salesman  only.  Write  Tel  Na- 
tional, Inc.,  5880  Hollywood  Blvd.,  Hollywood  28, 
Calif. 

Announcers 


Midwest  major  market — first  phone  announcer 
for  all  night  shift.  Must  be  strong  poo  man. 
Send  tape,  history,  to  Box  354G,  BROADCAST- 
ING. 

Negro  dj  for  one  of  the  largest  cities  in  the 
northeast.  Do  not  apply  unless  you  have  had 
experience  in  one  of  the  top  negro  programmed 
stations.  Our  employes  know  of  this  ad.  Un- 
usual opportunity  for  an  experienced,  mature 
man  who  is  ready  to  move  up  into  a  major  posi- 
tion. Send  tape,  photo  and  background.  Box 
363G,  BROADCASTING. 

Enthusiastic  personality  with  first  phone  for  ag- 
gressive, established  kilowatt  independent  Vir- 
ginia station.  Send  tape,  resume,  references.  Box 
452G,  BROADCASTING. 

Top  dj-announcer  for  fast  growing  station,  must 
have  axperience  and  capable  in  planning  a  well 
balanced  music  program.  Top  salary  to  right 
man.  Box  471G,  BROADCASTING. 

Come  west  young  man.  Growing  stations  in 
thriving  southwest  community  needs  experi- 
enced, solid  disc  jockey  announcer.  Good  pay 
based  on  amount  of  experience.  Send  details  and 
tape  to  Box  512G,  BROADCASTING. 

Have  opening  for  experienced,  qualified  an- 
nouncer-program director  who  can  be  satisfied 
with  a  small  market  station  with  tremendous  po- 
tential. We  need  a  right  hand  man  who  knows 
the  radio  business,  who  wants  to  build  a  good 
future  for  himself  with  our  organization.  Your 
background  must  be  able  to  stand  rigid  inspec- 
tion.  Box  554G,  BROADCASTING. 

Station  in  Texas  resort  city  needs  staff  an- 
nouncer with  superior  voice,  authoritative  de- 
livery. Box  564G,  BROADCASTING. 


 RADIO  

Help  Wanted— (Cont'd) 

Announcers 

Announcer  with  excellent  voice,  highly  talented 
in  ad  lib  and  interviewing  techniques  wanted  by 
network  station  in  important  Texas  city.  Box 
565G,  BROADCASTING. 

Staff  man  for  station  in  metropolitan  Pennsyl- 
vania market.  Wide  awake  expanding  chain 
operation  with  best  opportunities  for  advance- 
ment. Applicants  must  have  minimum  of  2  years 
of  staff  experience,  must  be  available  for  per- 
sonal interview,  must  have  excellent  employ- 
ment history.  Send  tape,  photo,  resume.  Box 
569G,  BROADCASTING. 

Morning  man,  sports  minded  preferred.  Spark- 
ling, sober,  plenty  experience,  friendly  voice, 
permanent,  will  consider  applications  without 
sports.  Box  601G,  BROADCASTING. 

Pleasant  voice  announcer  with  first  phone  for  kw 
daytimer  in  small  east  Texas  market.  Send  tape 
and  salary  requirements.  Box  631G,  BROAD- 
CASTING. 

Central  Pennsylvania  daytimer  wants  a  pleasant- 
sounding  dj-announcer.  Send  tape,  salary  re- 
quirements and  resume  in  first  reply.  Imme- 
diate opening.  Box  373G,  BROADCASTING. 

KBUD,  Athens,  Texas  seeking  experienced 
announcer.  Salary  $325.00  month. 

Locate  in  Pacific  northwest!  5000  watt  CBS  affili- 
ate, part  of  fast-expanding  Cascade  Broadcasting 
Company,  wants  strong  voice  with  1st  ticket. 
Staff  announcer  position  open  now!  Opportunity 
for  advancement  into  company  management  for 
right  man.  No  top-40  dj's  need  apply.  Send  tape, 
background  resume  to  Rex  Heninger,  KIMA 
Radio,  P.  O.  Box  702,  Yakima,  Washington. 

There's  golden  opportunity  at  KJAX — the  hap- 
piest new  station  in  the  Golden  State.  Stake 
your  claim  with  this  brand  spanking  new  5.  kw 
operation  in  Santa  Rosa,  the  garden  spot  of 
California.  If  you're  a  bright,  cheerful  air  sales- 
man who  can  sell,  sell,  sell  with  a  smile  popular 
music  programmed  by  the  modern  radio  formula 
here's  your  chance  to  come  to  California  and 
live  like  a  millionaire  while  making  your  first 
million.  First  phone  required.  Send  audition 
tape  and  complete  details  to  Joseph  Gamble, 
KJAX,  Hotel  Santa  Rosa,  Santa  Rosa,  California. 

Need  versatile  staff  announcer  and  adult  dj.  No 
top  40  and  no  floaters.  Possibility  some  tv  work. 
Send  details  including  snapshot  and  tape  with 
news  commercials  and  dj  work,  to  Manager, 
KSWS,  Box  670,  Roswell,  New  Mexico. 

Wanted,  staff  announcer  and  morning  man.  Must 
be  experienced.  Paid  vacation,  insurance, 
etc.  Send  tape  and  resume  plus  picture  to 
WARK,  Hagerstown,  Maryland. 

Young,  bright,  enthusiastic  disc  jockey.  No  news, 
no  sports,  just  pop  music  man.  WIRK,  West 
Palm  Beach.  Florida. 

Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 

Technical 

Experienced  am,  fm  engineer,  very  light  an- 
nouncing. If  you  know  your  business  and  are 
reliable,  you  start  at  $450  a  month  at  this  south- 
ern Illinois  station.  Mail  complete  resume  to 
Box  576G,  BROADCASTING. 

Chief  engineer  for  southeastern  kilowatt.  Main- 
tenance know-how.  Ne  announcing.  $5,200  per 
year.  Immediate  opening.  Send  reierenees  first 
letter.  Box  630G,  BROADCASTING. 

Chief  engineer.  Heavy  on  maintenance,  with 
announcing  ability  preferred.  Central  Alabama 
1  kw  considering  fm.  Furnish  resume  and  salary 
requirement.  Box  638G,  BROADCASTING. 

Chief  engineer-maintenance.  Small  amount  of 
announcing  desired.  Immediate  opening.  WDAT, 
Box  1940,  Daytona  Beach,  Florida. 

Engineer-announcer  with  first  class  license  for 
good  music  fm  station.  WFMZ,  Allentown,  Pa. 


RADIO 

Help  Wanted— (Cont'd) 


Technical 


Announcer-first  class  engineer  for  mountain  stu- 
dio-transmitter. Single,  car,  like  good  music,  be 
able  to  live  and  work  well  with  others.  Liberal 
time  off.  Send  tape,  references,  salary  require- 
ments to  WMIT,  Charlotte,  N.  C. 

Experienced  first  class  engineer  for  5  kw  remote 
controlled.  Some  announcing.  Top  pay  for  right 
man.  Contact  Jack  Helms,  WNVA,  Norton 
Virginia. 


Production-Programming,  Others 

Program  director  for  station  in  large  Florida 
city.    Good    salary,    hospitalization,  insurance 

B^OADCASTINnCement'  Send  resume-  Box  648G- 


RADIO 


Situations  Wanted 


South  Newsreel. 


Napoleon  Jones  ...  My  work  is  so  secret  I  don't 
even  know  what  I  do. 


Send  copy  for  free  sample  production  spot  by 
Gene  Bardo,  Productions,  WDIX,  Orangeburg, 


Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Laurence  gives  you  exclusive  news 
in  crisp  45  second  capsules  for  spotting  in  your 
local  newscasts.  His  long  distance  calls  a.m.  and 
p.m.  daily  bring  your  listeners  from  vour  Wash- 
ington newsroom,  Jock  Laurence  and  the  voices 
of  the  newsmakers  themselves.  You  tape  each 
informative  news  capsule  live  with  your  call  let- 
ters. Call  or  write  for  reference  stations  and  tape 
a  timely  audition.  1701  16th  Street,  N.W  ,  Wash- 
ington, D.  C,  ADams  2-0254  and  ADams  2-8152 


Management 


Energetic  young  man  seeks  position  as  assistant 
manager-program  director  of  small  market  radio 
station.  Eight  years  experience  in  radio-tv  all 
phases,  announcing,  writing,  air  personality 
work.  Can  operate  own  board.  Third  class  ticket 
College  grad,  could  invest.  Box  516G,  BROAD- 
CASTING. X>XV<JA±J 


Manager,  fifteen  years  experience,  desires  perma- 
nent opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 

Mr.  General  Manager:  Searching  for  an  assistant 
who  will  assume  much  of  your  detail  work,  one 
who  will  become  part  of  your  community  to  pro- 
mote your  station?  If  so,  investigate  my  back- 
grownd.  Eight  years  of  experience,  small  station 
operation.  Married,  age  33,  currently  employed. 
Box  595G,  BROADCASTING. 

Entire  staff  of  1,000  watt  daytimer  available. 
Have  made  this  station  number  one  in  its  metro- 
politan market.  Manager,  announcers,  engineers, 
continuity  can  make  you  number  one  in  your 
market.  Staff  is  still  employed.  Complete  bro- 
chure available  on  request.  Box  616G,  BROAD- 
CASTING. 


Sales  manager,  successful  with  local,  regional, 
national  assignments.  Proven  record.  Box  628G, 
BROADCASTING. 

Texas  station  owners:  Texan  bow  general  man- 
ager of  operation  in  north  woald  like  to  return 
to  Texas.  Have  a  good  record  of  sales  and  sta- 
tion management.  Also  have  first  phone.  Inter- 
ested only  in  general  manager  position.  Box 
639G,  BROADCASTING. 


Broadcasting 


November  10,  1958    •    Page  101 


RADIO 


RADIO 


RADIO 


Situations  Wanted — (Cont'd) 

Sales 

Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  522G,  BROADCASTING. 

Announcers 

Experienced  negro  dj's.  R&B  or  religious.  Prefer 
work  Alabama,  Florida,  Georgia,  Louisiana, 
Texas.  Now  working.  Box  408G,  BROADCAST- 
ING. 

Jack  Davis:  Anyone  knowing  the  whereabouts  of 
Jack  Davis,  negro  r&b,  dj,  formerly  worked 
Shreveport,  Houston,  St.  Louis,  Detroit— please 
write  immediately.  Box  434G,  BROADCASTING. 

Negro  deejay,  good  board  man,  fast  natter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  519G,  BROADCAST- 
ING.  

Girl — dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  520G,  BROAD- 
CASTING. 


Personality-dj.  Strong  commercials,  gimmicks, 
etc.  Run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  521G,  BROADCASTING.  

Morning  personality  dj  must  relocate  east  or 
midwest  for  family  health  reasons.  Best  ratings 
in  top  markets.  Family  man,  nationally  known 
writer  looking  for  future  in  clean  operation  in 
competitive  market.  Best  references.  Available 
immediately.   Box   538G,  BROADCASTING. 

Sports  annoHncer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING.  

Play-by-play  staff  announcer:  experienced,  seek 
active  and  progressive  sports  station,  family 
man.  Box  555G,  BROADCASTING.  

Announcer  wants  to  relocate.  Heavy  sports,  dj, 
news.  Operate  board.  Vet.,  college.  Box  571G, 
BROADCASTING.  

Country  music  dj,  artist,  top  man,  nationally 
known,  29,  sober,  reliable,  best  references.  Box 
591G,  BROADCASTING.  

Young  man,  age  26,  wishes  employment  as  an- 
nouncer or  dj.  Presently  employed  at  top  40 
station.  Fast  paced  dj  with  gimmicks  and  knowl- 
edge of  production  spots.  Married  and  one  small 
child.  Box  594G,  BROADCASTING.  

DJ  with  taste,  special  events  and  staff  man  with 
ability.  Recently  achieved  national  publicity  Ra- 
dio television  experience.  Metropolitan  markets. 
Box  586G,  BROADCASTING.  

First  class  announcer  with  first  class  ticket— with 
sales  experience.  Eight  years  in  radio— sober,  de- 
pendable, minimum  $100  per— and  worth  it.  Box 
603G,  BROADCASTING. 


Young,  aggressive  team.  Announcer,  salesman, 
production,  4V2  years  experience,  gal  Friday,  con- 
tinuity writer,  bookkeeping,  traffic.  We  work  top 
40  or' easy  listening.  Your  format  or  ours.  Box 
604G,  BROADCASTING.  

Announcer-deejay.  10  years  experience.  Clas- 
sical music  to  top  forty.  Family  man,  presently 
in  metropolitan  market.  Box  607G,  BROAD- 
CASTING.   '■,  

DJ  personality  good  newscasting  strong  com- 
mercials gimmicks,  etc.  Run  own  board.  Steady. 
Go  anywhere.  Box  609G,  BROADCASTING. 

Announcer-dj  network  affiliate  experience. 
Working  New  York  area,  assistant  news  direc- 
tor co-producer.  Authoritative  newscasts.  Re- 
laxed friendly  style.  Good  ideas  for  news  pro- 
motions. Box  610G,  BROADCASTING. 

Young  married  announcer  seeks  employment  in 
another  city  or  town.  Vast  amount  of  experience 
with  classical  music  as  well  as  local  and  national 
news  Also  extensive  experience  in  commercials 
and  record  shows.  If  you  are  looking  for  a  good 
man  with  adaptable  personality  and  experience, 
don't  delay,  write  today.  Box  611G,  BROAD- 
CASTING.  

Deejay  with  experience  and  versatility.  Midwest. 
Box  612G,  BROADCASTING. 

Sportscaster  -  staff.  Basketball  -  baseball  -  football. 
College  graduate.  Play-by-play  tape  available. 
Box  614G,  BROADCASTING. 

News  woman:  Local,  state,  commentaries,  light 
and  serious.  Interviews,  special  events,  panels^. 
Currently  broadcasting  5000  watts.  Seeking  ex- 
panding metropolitan  market.  Box  615G, 
BROADCASTING. 


Situations  Wanted — (Cont'd) 

Announcers 


Experienced,  successful  dj  seeking  position  with 
active,  aggressive  independent.  Easy  going  style. 
Promotion  minded,  intelligent.  University  grad- 
uate. Veteran.  Box  624G,  BROADCASTING. 

Announcer-dj,  experienced.  Suitable  larger  mar- 
ket. Music,  news,  commercials,  copy.  Box  625G, 
BROADCASTING. 

Personality-dj;  good  general  sales,  show  busi- 
ness background.  Reliable,  versatile.  Box  626G, 
BROADCASTING. 

Announcer,  excellent  musical  background. 
Strong,  commercials,  gimmicks.  Operate  board. 
Cooperative.  Box  627G,  BROADCASTING. 

Stop!  Ten  years  experience  in  radio-tv  record 
show.  Like  to  work  both — will  consider  either. 
Minimum  $150.00  or  salary-talent.  Prefer  mid- 
west  or  south.   Box  634G,  BROADCASTING. 

Versatile  announcer  now  working  part-time 
with  50  kw  fm  station  in  top  market  desires 
full  time  staff  dj  position.  Box  637G,  BROAD- 
CASTING. 


DJ,  single,  23,  experienced  and  graduate  of  New 
York  Radio  School,  music  and  news,  minimum 
$75.00.  Box  645G,  BROADCASTING. 

Experienced  negro  announcer,  board  ODerator, 
swinging  style,  good  pitch.  Box  647G,  BROAD- 
CASTING. 

Morning  man  10  years  present  station.  Top  play- 
by-play.  College  and  high  school.  All  phases. 
Married,  south-southeast  preferred.  Management 
knows  of  this  ad.  Change  in  programming  set-up 
reason  for  leaving.  Civic  leader.  Available  end  of 
current  football  season.  P.O.  Box  732,  Huntsville, 
Alabama. 

Newscaster.  Authoritative.  Factual.  Almost  three 
thousand  five-minute  newscasts  written,  re- 
ported, over  dominant  WDGY,  Minneapolis,  Min- 
nesota. Contact  Joseph  della  Malva. 

This  announcer  with  four  years  experience  in  all 
phases  of  radio  and  televison  is  currently  doing 
radio  news.  30  years  of  age,  married,  desires  to 
relocate.  Would  prefer  to  stay  with  news  but 
will  consider  staff  work.  Has  worked  for  me  for 
past  2V2  years  and  I  can  highly  recommend  him. 
C.  R.  Thon,  WEEX,  Easton,  Pennsylvania.  Phone 
6155. 

Personality  announcer-"dj"  seeking  employment 
at  station  that  realizes  importance  of  motiva- 
tional research  and  depth  approach.  Fully  ex- 
perienced in  all  phases  radio  and  tv  broadcast- 
ing. Alumnus  of  two  radio  schools  and  top  music 
conservatory  in  New  York.  Getting  hitched  to 
very  sweet  miss  in  January.  Draft-exempt,  sal- 
ary open.  Now  employed  radio  sales  agency  in 
N.  J.  If  interested  please  contact  ASAP:  Mike 
Pace,  327  Bradford  St.,  Brooklyn  7,  New  York. 
EVergreen  5-0153. 

Top  flight  personality  available — can  sell  a  prod- 
uct— can  make  'em  laugh — call  collect.  Rip 
Rogers,  Newton  9-3678.  Wire  or  write  54-08 
Roosevelt  Avenue,  Sunnyside,  Long  Island,  New 
York. 

Technical 

Maintenance  engineer  desires  permanent  posi- 
tion. Five  years  on  last  job.  Experienced  to  five 
kw  fm  and  am.  Box  549G,  BROADCASTING. 

Engineer,  first,  4  years  radio.  Desires  position  in 
radio,  or  television  within  50-mile  radius  of 
New  York  City.  Box  644G,  BROADCASTING. 

Production-Program m ing,  Oth ers 


Newsman-announcer.  5  years  experience,  desires 
to  relocate.  Prefer  east.  Now  employed  in  Virgi- 
nia. English  journalism  degree.  Age  24.  Draft- 
exempt.  Tape,  references,  resume  on  request. 
Box  513G.  BROADCASTING. 

Newsman — 7  years  radio-newspaper  experience, 
now  employed,  competent  reporter,  writer,  pro- 
fessional delivery,  college,  best  references,  in- 
terested radio  and/or  tv.  Box  552G,  BROAD- 
CASTING. 

News  director  in  major  market.  Man  with  family 
who  can  gather,  edit,  and  deliver  news.  10  years 
background.  Outstanding  mobile  reporter.  Mini- 
mum start  $125  plus  moving  costs.  Box  608G, 
BROADCASTING. 

LA  news  editor-announcer  (employed)  seeks 
aggressive  LA  station.  Confidential.  Box  623G, 
BROADCASTING. 


Page  102    •    November  10,  1958 


Situations  Wanted —  (  Cont'd) 


Production-Programming,  Others 


Experienced  woman — seven  years  same  station, 
trained  in  every  phase  of  radio,  traffic,  program- 
ming, promotion,  sales  and  boardwork.  Presently 
employed  but  ready  to  move-on.  Box  641G, 
BROADCASTING. 


Top-notch  research-promotion  man  (radio  &  tv) 
widely  experienced  all  phases  of  radio-tv  re- 
search, promotion  and  sales  development.  Em- 
phasis on  the  hard  to  find  answer  to  a  touch 
competitive  sales  pitch.  Network  station  repre- 
sentative, station  presentations.  Head  time  buyer 
for  large  advertiser.  Resume  and  references 
available.  Box  643G.  BROADCASTING. 


Experienced  girl  traffic-copywriter.  Single,  avail- 
able immediately.  Box  650G,  BROADCASTING. 


Program  director  twelve  years.  Offer  dynamic 
community  radio,  special  events,  public  affairs, 
features,  creative  commercial  sell,  listener  loyal- 
ty. Ton  references.  What  do  you  offer?  Box 
651G,  BROADCASTING. 


Dynamic,  experienced  sportscaster,  salesman,  an- 
nouncer. Basil  de  Soto,  1801  Coldwater  Canyon, 
Hollywood,  California.  CRestview  5-8592. 


TELEVISION 


Help  Wanted 


Sales 


California  small  market  3  network  vhf  station 
KSBY-TV  needs  local  sales  manager  with  proven 
record.  Salary-draw,  against  commission;  also 
override,  car  expenses,  major  medical  plan,  and 
profit  participation.  Must  be  permanent  and  fit 
into  town  of  20,000,  Also  need  capable,  experi- 
enced tv  salesman  for  KSBW-TV  Salinas.  Send 
complete  details,  references,  sales  record,  and 
photograph  to  John  Cohan,  KSBW-TV,  P.  O.  Box 
1651.  Salinas,  California. 


Announcers 


Wanted:  Top  flight  news  and  staff  announcer. 
Good  pay,  permanent.  Will  consider  radio  an- 
nouncer seeking  tv  opportunity.  Send  tape,  re- 
cent photo  or  snapshot,  full  details.  Burton 
Bishop,  KCEN-TV,  Temple,  Texas. 


Technical 


Assistant  chief  engineer  for  midwest  operation. 
Excellent  opportunity  for  good  technical  man 
who  can  accept  responsibility.  A  chance  for  the 
right  man  to  grow  with  a  growing  organization. 
Box  592G.  BROADCASTING. 


Southern  vhf  requires  one  studio  video  mainte- 
nance engineer.  Three  years  experience  re- 
quired. Must  stand  rigid  investigation  of  recom- 
mendations. Box  622G,  BROADCASTING. 


Transmitter  supervisor  to  help  build  and  operate 
new  educational  vhf-tv  in  New  Hampshire.  Pref- 
erably experienced  with  G.E.  equipment.  If  you 
like  pleasant  living,  winter  snorts  and  summer 
fun  plus  interesting  work  call  Charles  Halle  at 
Durham,  N.  H.,  300  EX  327,  or  write  WENH-TV, 
Durham,  N.  H. 


Production-Programming,  Others 


Young  lady  wanted,  age  18  to  24,  attractive,  for 
television  programs  and  office  work,  small  east- 
ern station,  $60,000  plus  talent  per  week.  Must 
be  free  to  travel.  Send  picture  and  data  to 
Box  600G,  BROADCASTING. 


Photographer  to  shoot  16  mm.  SOF  for  tv  com- 
mercials plus  some  still  work.  Need  experience  in 
filming  food  particularly.  Write  full  detatils  im- 
mediately to  Program  Director,  KRNT-TV,  Des 
Moines,  Iowa. 


California  vhf  three  network  stations  needs 
experienced  working  film  editor  to  handle  all 
film  makeup,  teardown,  shipping,  receiving  and 
film  records.  Must  be  fast  and  accurate.  Ideal 
climate  and  working  conditions  including  profit 
participation  and  major  medical  plan,  state 
salary  required  and  wire  to  Gary  Ferlisi,  Pro- 
gram Director,  KSBW-TV,  Salinas,  California. 


Florida  station  wants  experienced  television  traf- 
fic girl.  Five  and  one-half  day  week.   Salary  j 
open.  Send  complete  resume  and  snapshot  to 
WLOF-TV,  Box  5795  Orlando,  Florida  or  call  Per- 
sonnel Manager,  Garden  4-8537. 


Broadcasting 


TELEVISION 


FOR  SALE— (Cont'd) 


WANTED  TO  BUY 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Continuity  writer,  experienced  in  radio  and  tv 
commercials.  Write  immediately  full  details,  send 
samples  and  snapshot,  to  Program  Director, 
KRNT-TV,  Des  Moines,  Iowa. 


Copywriter — Need  creative  experienced  writer. 
Must  be  imaginative  and  familiar  with  tv  pro- 
duction techniques.  Rush  sample  copy,  refer- 
ences, Ridley  Bell,  WRBL-TV,   Columbus,  Ga. 


TELEVISION 


Situations  Wanted 


Sales 


Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 


A  creative  man  who  can  sell.  Agency  account 
supervisor,  strong  on  ideas,  copy,  all  media. 
Heavy  film  writing-direction.  Looking  for  spot 
in  tv  or  film.  Creative  or  sales — preferably  both. 
Top  references.  Box  621G,  BROADCASTING. 


Sales  manager,  NBC  affiliate,  interested  in  dis- 
cussing move  to  larger  market.  Excellent  tv  and 
radio  background.  Box  642G,  BROADCASTING. 


Announcers 


1st  phone  married  announcer,  broad  radio  back- 
ground seeks  tv  or  radio-tv  combo.  Box  613G, 
BROADCASTING. 


Announcer-producer.  TV,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  629G, 
BROADCASTING. 


Sports  announcer — disc  jockey-salesman,  9  years 
radio-tv.  Married.  Available  immediately.  Box 
646G,  BROADCASTING. 


Fully  experienced  announcer-newscaster,  Casu- 
alty. November  16th  CBS  O&O  Hartford  foldup, 
30,  journalism  background,  consistently  highest 
ratings,  top  sponsors,  strong  voice,  good  appear- 
ance. Prefer  news  but  will  accept  staff.  Kindly 
write:  Jack  Borden,  10  Daniel  Blvd.,  Bloomfield, 
Conn. 


Newscaster.  Authoritative.  Factual.  Almost  three 
thousand  five-minute  newscasts  written,  re- 
ported over  dominant  WDGY,  Minneapolis,  Min- 
nesota. Contact  Joseph  della  Malva. 


Production-Programming,  Others 


Sportscaster,  seven  years,  big  ten  sports.  Now 
with  O&O  newsroom.  Vet,  MSJ,  pilot,  profes- 
sional photographer.  Box  619G,  BROADCAST- 
ING. 


Writer-producer-coordinator.  Metropolitan  tv  ex- 
perience. Cooperative,  versatile.  Excellent  refer- 
ences. Box  627G,  BROADCASTING. 


Director-cameraman.  4  years  experience.  Free 
to  travel.  Best  references.  Jack  Newman,  821 
Taylor,  Evansville,  Indiana. 


Hard  working,  capable,  announcer  -  director, 
weatherman,  children's  personality,  cartoonist. 
Over  four  years  television  experience,  college 
grad.  Recently  available  due  to  staff  cutback.  De- 
sire permanent  position  with  progressive  station. 
Contact  John  M.  Schinker,  6556  Sprague  Street, 
Omaha,  Nebraska.  Telephone  GLendale  4499. 


Seeking  position  as  motion  picture  or  tv  camera- 
man, would  like  to  shoot  travel  or  documentary 
films.  Six  years  experience  freelance,  still  and 
motion  picture  photography,  script  to  screen, 
graduate  of  Northwest  TV  School.  Top  refer- 
ences, my  clients.  OSborne  6-7284  collect,  Billy 
Smith,  14909  Crenshaw  Blvd.,  Gardena,  California. 


FOR  SALE 


Stations 


To  successful  operator  only,  kw  daytimer,  by 
original  owner  $85,000,  $25,000  down,  balance 
$1,000  monthly.  Has  been  a  money  maker  since 
opening  nine  years  ago.  Good  Southern  market. 
Write  Box  460G,  BROADCASTING. 


Will  consider  trading  our  interest  in  competitive 
market  for  smaller  area.  Box  605G,  BROAD- 
CASTING. 


Majority  interest.  Metropolitan,  daytimer.  Low 
down  payment.  Ideal  for  owner-manager.  Box 
606G,  BROADCASTING. 


Virginia  major  market  independent.  Write  Box 
633G,  BROADCASTING. 


Southwest  high  profit  single  market  daytimer. 
$75,000.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL.  3-8080. 


Stations 


East  Texas  single  regional.  $60,000.  $20,000  down. 
Patt  McDonald,  Box  9322,  Austin,  Texas.  GL.  3- 
8080. 


Small  market  stations:  Alabama,  $65,000;  Florida, 
$80,000;  Kentucky,  $59,000;  Georgia,  $70,000.  Chap- 
man Company,  1182  West  Peachtree,  Atlanta. 


North  Texas  money  making  station  for  lease 
to  qualified  applicant.  208  West  Burton  St., 
Sherman,  Texas.  Phone.  TW-31021. 


Television  stations — vhf  and  uhf — located  in 
south  and  west,  asking  prices  ranging  downward 
from  two  million  to  277  thousand.  Chapman  Com- 
pany, 1182  West  Peachtree,  Atlanta;  1270  Avenue 
of  Americas,  New  York;  33  West  Micheltorena, 
Santa  Barbara,  California. 


East  Texas  regional,  single  market.  $60,000. 
Terms.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL  3-8080. 


Northeast  medium  market  stations  (2),  $200,000 
and  $450,000;  small  market  stations  (3),  prices 
ranging  $70,000  to  $250,000;  terms.  Chapman  Com- 
pany, 1270  Avenue  of  Americas,  New  York. 


Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Oklahoma  single  daytimer.  Making  money.  $55,- 
000  29%  balance  ten  years.  Patt  McDonald,  Box 
9322,  Austin,  Texas.  GL.  3-8080. 


Equipment 


Used  water  cooled  tubes.  Have  3  used  W.E.  and 
2  Machlett,  type  343  As.  Each  crated  to  ship. 
Real  bargin.  Contact:  Emmett  Smith,  Radio 
Station  WSGN,  Birmingham,  Ala. 


Gray  Telop  No.  2  projector — complete  with  ac- 
cessory tape  puller.  Original  cost:  $3900.  Excel- 
lent condition,  available  because  of  merger  of 
two  stations.  $1500.  General  Electric  iconoscope 
film  chain  complete.  Make  offer.  WTCN,  2925 
Dean   Boulevard,   Minneapolis,  Minnesota. 


Recording  Lathes  RCA  72B  $20.  Presto  6N  $35. 
Rek-o-kut  Imperial  12"  $95.  Recording  heads 
Presto  ID  $35.  Fairchild  541A  $95.  ARTEL,  5724 
Market,  Philadelphia. 


Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


RCA  250  w  fm  available.  4  Bay  Andrews  antenna. 
400'  3Vs"  coax  and  monitor.  Price  $2,750.00.  F.O.B. 
Paducah.  Paducah  Broadcasting  Co.,  Inc.,  Ken- 
tucky. 


WANTED  TO  BUY 


Stations 


AM  stations  wanted  in  Jackson,  Little  Rock  and 
Birmingham.  Will  pay  up  to  $225,000  each.  Box 
523G,  BROADCASTING. 


Want  100%  or  control  profitable  am.  Prefer  mid- 
west or  west.  20  years  successful  management. 
Give  facts  first  letter.  Box  556G,  BROADCAST- 
ING. 


One  of  southwest's  most  capable  managers  wishes 
to  buy  all  or  majority  of  medium  or  small  mar- 
ket am  station.  Box  599G,  BROADCASTING. 


Group  of  broadcast  executives  interested  in 
radio  property  in  midwest  market  over  30,000. 
Will  move  to  market  and  operate  station.  Up 
to   $50,000   down.   Box   636G,  BROADCASTING. 


Equipment 


Wanted,  video  equipment  suitable  for  portable 
remote  use  including  microwave  and  sync  gen- 
erator. Box  598G,  BROADCASTING. 


One  secondhand  fm  frequency  and  modulation 
monitor.  State  condition  and  price.  Box  632G, 
BROADCASTING. 


Used  field  image  orthicon  television  camera 
chain.  Reply  Box  635G,  BROADCASTING. 


Wanted:  Used  250  watt  am  transmitter,  remote 
control  system,  console,  turntables,  tape  ma- 
chines, limiter,  and  am  frequency  and  modula- 
tion monitors.  Send  specifications  and  prices  to 
Box  511,  Potea-u,  Okla. 


Anyone  with  power  supply  parts  for  Western 
Electric  transmitter,  250  watts,  number  451A1, 
write  KSLO,  Opelousas,  La. 


AM-FM  isolation  unit.  Cash.  KVMA,  Magnolia, 
Arkansas. 


Equipment 


Used  RCA  3  kw  fm  transmitter  BTF3B  or  RCA 
fm  exciter  and  power  supply.  State  price  and 
condition.  Reply  Good  Neighbor  Stations,  155 
Front  Street,  Manchester,  New  Hampshire. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington.  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street.  N.  W.,  Washington.  D.  C. 


FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School.  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  1959 
and  March  4,  1959.  For  information,  references 
and  reservations  write  William  B.  Ogden  Radio 
Operational  Engineering  School,  1150  West  Olive 
Avenue,  Burbank,  California. 


RADIO 


Help  Wanted 


Sales 


FINE  POSITION 

For  a  man  who  can  successfully  sell  edu- 
cational films  in  the  D.  C,  Maryland  area 
and  represent  us  at  Government  levels  in 
Washington.  A  vital,  stimulating,  grow- 
ing, prestige  organization.  Give  back- 
ground, financial  requirements. 

Box  584G,  BROADCASTING 


SALES  MANAGER  WANTED 

FOR  WELL  ESTABLISHED  ATLANTA- 
SOUTHERN  SALES  DIVISION  OF  NA- 
TIONAL RADIO  AND  TELEVISION 
STATION  FIRM:  REAL  CAREER: 
PROFITABLE.  SALARY  AND  COM- 
MISSION. SEND  FULL  DETAILS. 


BOX  649G,  BROADCASTING. 


Production-Programming,  Others 


SOUTHWEST  RADIO 
OPPORTUNITY 

Program  director,  versed  in  mod- 
ern radio  programming  and  pro- 
motion   techniques   for  powerful 
CBS  affiliate.  Real  opportunity  to 
help  establish  successful  answer  to 
indie  operation.  Call  or  wire 
Manager 
KENS 
San  Antonio,  Texas 


RADIO 


Situations  Wanted 


Announcers 


If  you  need  a  TOP  NOTCH  DJ  or 
Play-By-Play  announcer,  I'm  your 
man.  I'm  currntly  working  hi  one  of 
the  nation's  top  one  hundred  markets. 
Box  640G,  BROADCASTING. 


Broadcasting 


November  10,  1958    •    Page  103 


RADIO 


Situations  Wanted —  (  Cont'd) 


Announcers 


BASKETBALL  PLAY-BY-PLAY 
Widely-known  sportcaster  available  for 
basketball  season!  Background  includes 
4  years  in  NBA,  12  with  college  ball. 
Past  season  with  MutuaPs  "Game  of  the 
Day!" 

Gene  Elston 
1621    S.    Grace  Ave. 
Park  Ridge,  Illinois 


TELEVISION 


Help  Wanted 


Sales 


California  Small  Market 
3  Network  VHF  Station 
KSBY-TV 

Needs  local  sales  manager  with  proven 
record.  Salary-draw,  against  commis- 
sion; also  override,  car  expenses,  major 
medical  plan,  and  profit  participation. 
Must  be  permanent  and  fit  into  town  of 
20,000.  Also  need  capable,  experienced 
tv  salesman  for  KSBW-TV  Salinas.  Send 
complete  details,  references,  sales  rec- 
ord, and  photograph  to  John  Cohan, 
KSBW-TV,  P.O.  Box  1651,  Salinas,  Cal- 
ifornia. 


Production-Programming,  Others 


WANTED 

TV  news  director-reporter  (prefer- 
ably from  southeast).  Contact  Sam 
Carey,  WRVA-TV,  Box  2370,  Rich- 
mond 18,  Virginia.  BE  3-5461. 


CALIFORNIA  VHF 
3  NETWORK  STATION 

Needs  experienced  working  Film  Editor. 
To  handle  all  film  make-up,  tear  down, 
shipping,  receiving  and  film  records. 
Must  be  fast  and  accurate.  Ideal  climate 
and  working  conditions,  including  profit 
participation  and  major  medical  plan. 
State  salary  required  in  wire  to:  Gary 
Ferlisi,  Program  Director,  KSBW-TV, 
Salinas,  California. 


FOR  SALE 


Stations 


THE  PIONEER  FIRM  OP  TELEVISION 

AND    RADIO  MANAGEMENT 
CONSULTANTS— ESTABLISHED  1946 
NEGOTIATIONS  MANAGEMENT 
APPRAISALS  FINANCING 
HOWARD  S.  FRAZIER,  INC. 
1736  Wisconsin  Ave.,  N.W. 
Washington  7,  D.  C. 


FOR  THE  RECORD  continued  from  page  100 


10  kw  and  service  area  of  which  is  subject  to 
interference  in  accordance  with  pp.  3.182;  (3) 
Amend  Sec.  3.41  by  changing  entry  for  Class  111 
stations  in  table  to  read  as  follows:  Class  111 — 
500  or  1,000  w— 1,000  ;  5,000  or  10,000  w— 10,000,  and 
(4)  Amend  Sec.  3.182  (11)  (3)  (1)  as  follows: 
Substitute  10  kw  for  5  kw  in  text.  Announced 
Oct.  31. 

ACTIONS  ON  MOTIONS 
By  FCC 

Commission,  on  Oct.  31,  granted  requests  of 
Washington  Post  Co.  (WTOP),  Washington,  D.  C; 
Indiana  Bcstg.  Corp.  (WISH),  Indianapolis,  Ind.; 
Transcontinent  Television  Corp.  (WGR),  Buffalo, 
N.  Y.,  and  Shenandoah  Valley  Bcstg.  Inc. 
(WSVA),  Harrisonburg,  Va.,  for  extension  of 
time  to  Nov.  10  to  file  oppositions  to  petition  by 
Daytime  Bcstrs.  Assn.,  for  reconsideration  of 
Sept.  19  report  and  order  denying  its  proposal 
for  extended  daytime  am  service. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  November  4 

Schedule  hearings  for  Dec.  19  in  following  pro- 
ceedings: am  applications  of  Gralla  and  Gralla, 
Tujunga,  Calif.,  et  al.;  application  of  Supreme 
Bcstg.  Co.,  New  Orleans,  La.,  for  mod.  of  cp  for 
experimental  tv  station. 

By  Hearing  Examiner  Herbert  Sharfman 
on  November  4 

Hearing  scheduled  for  Dec.  9  on  application  of 
Jane  A.  Roberts  (KCFI),  Cedar  Falls,  Iowa,  is 
rescheduled  for  Dec.  2. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  dates  shown 

On  own  motion,  and  subject  to  objection  of  any 
party  to  proceeding  filed  by  Nov.  10,  ordered 
that  transcriot  of  hearing  on  fm  application  of 
South  Bay  Bcstg.  Co.  (KAPP),  Redondo  Beach, 
Fla.,  is  corrected  in  various  respects.  Action 
Oct.  30. 

Granted  petition  by  M  &  M  Bcstg.  Co.  (WMBV- 
TV),  Marinette,  Wis.,  for  leave  to  amend  its 
application  to  reflect  minor  change  of  approxi- 
mated 100  ft.  in  location  of  proposed  trans.  Ac- 
tion Nov.  4. 

By  Hearing  Examiner  Isadere  A.  Honig 
on  dates  shown 

Granted  motion  by  KWEW  Inc.  (KWEW), 
Hobbs,  N.  M.,  for  continuance  of  hearing  from 
Nov.  14  to  Dec.  2  in  proceeding  on  its  am  appli- 
cation. Action  Nov.  3. 

Continued  heering  from  Dec.  3  to  Dec.  8  on  am 
application  of  Russell  G.  Salter,  Aurora,  111.  Ac- 
tion Nov.  4. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  November  4 

On  own  motion,  continued  date  for  exchange 
of  applicants'  direct  cases  from  Nov.  10  to  Nov. 
21.  prehearing  conference  from  Nov.  19  to  Dec.  1 
and  hearing  from  Dec.  1  to  Dec.  8  in  Eugene, 
Ore.,  ch.  9  proceeding  (Northwest  Video,  et  al.). 
By  Hearing  Examiner  Annie  Neal  Huntting 
on  dates  shown 

Granted  petition  by  WLLY  Inc.,  for  leave  to 
file  late  appearance  in  proceeding  on  am  applica- 
tion of  Beacon  Bcstg.  Corp.,  Salisbury,  Md.,  and 
accepted  late  appearance;  continued  hearing  from 
Nov.  13  to  Dec.  17.  Action  Nov.  3. 

Granted  petition  by  Eastern  States  Bcstg.  Co,, 
Handem,  Conn.,  for  continuance  of  hearing  from 
Nov.  16  to  Nov.  12  in  proceeding  on  its  am  ap- 
plication, et  al.  Action  Nov.  4. 


TELEVISION 


Situations  Wanted 


Announcers 


2  TOP  RADIO-TV  ANNOUNCERS 
1  TOP  TV  PRODUCTION  MAN 

Presently  employed  at  regional  radio  TV 
outlet.  Desire  positions  in  metropolitan 
markets. 

2?        1.  Staff   and   news   announcer,   presently  TV 
X  ESSO  REPORTER.  6  years  experience. 

»        2.  Staff  and   DJ,  children's   TV  personality, 
z£  10  years  experience.  & 

3.  TV   production   man,   director.  Floorman. 
7?  6  years  experience.  #S 

X  TAKE  ANY  ONE  OR  ALL.  & 

\  Box  602G,  BROADCASTING.  & 

Production-Programming,  Others 


PIONEER  PRODUCTION  MANAGER 

12  years  concentrated  TV  experience — Mil- 
waukee, Detroit,  Hartford.  TV  Consultant 
large  Eastern  Insurance  Company  statien. 
Now  with  CBS  owned  and  operated.  Top 
references.   Box  6I7G,  BROADCASTING. 


Hearing  previously  continued  without  date  on 
am  applications  of  Unicoi  Bcstg.  Co.  (WEMB), 
Erwin,  Tenn.,  and  Mace,  Groves  and  Mace.  South 
Gastonla,  N.  C,  will  commence  on  Dec.  18;  en- 
gineering exhibits  will  be  exchanged  on  Dec.  1 
and  non-engineering  exhibits  on  Dec.  12,  and  on 
or  before  Dec.  8  the  parties  will  advise  other 
counsel  what  engineering  witnesses,  if  any,  are 
wanted  for  cross-examination.  Action  Nov.  3. 
By  Judge  Horace  Stern,  Presiding  Officer, 
on  October  30 
Upon  consideration  of  request  made  in  behalf 
of  Attorney  General  of  United  States,  who  is 
appearing  amicus  curiae  in  Miami  tv  ch.  10  pro- 
ceeding, extended  from  Nov.  3  to  Nov.  10  period 
within  which  all  parties  to  proceeding  shall  file 
briefs  and  proposed  findings. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  October  31 
On  own  motion,  continued  hearing  from  Nov. 
24  to  Jan.  5,  1959  in  proceeding  on  am  application 
of  Paul  A.  Brandt,  Gladwin.  Mich. 

By  Hearing  Examiner  Herbert  Sharfman 
on  October  31 
Granted  in  part  motion  by  Broadcast  Bureau 
for  corrections  to  transcript  of  prehearing  con- 
ference in  proceeding  on  application  of  Jane  A. 
Roberts,  for  license  of  station  KCFI  Cedar  Falls, 
Iowa. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  October  31 

Granted  petition  and  accepted  amendment  by 
Wicomico  Bcstg.  Co.  (WICO),  Salisbury,  Md.,  to 
its  am  application  to  substitute  Beacon  Bcstg. 
Corp.  as  applicant,  furnish  data  concerning  legal 
qualifications  for  new  applicant,  and  provide 
new  information  with  respect  to  proposed  pro- 
gramming. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  dates  shown 
Postponed  indefinitely  hearing  scheduled  for 
Nov.   20,   and  scheduled   prehearing  conference 
for  9  a.m.,  Nov.  25,  in  proceeding  on  am  applica- 
tions of  Kankakee  Daily  Journal  Co.  ( WKAN) 
Kankakee,  111.,  and  William  F.  Huffman  Radio 
Inc.    (WFHR),    Wisconsin    Rapids.    Wis.  Action 
Oct.  31. 

Ordered  that  engineering  exhibits  shall  be  ex- 
changed among  parties,  with  copies  to  hearing 
examiner  on  or  before  5  p.m.,  Jan.  5,  1959,  and 
rescheduled  hearing  from  Nov.  5  to  Jan.  12,  1959, 
in  proceeding  on  am  application  of  Kenneth  G 
and  Misha  S.  Prather,  Boulder.  Colo.  Action 
Nov.  3. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  November  3 

On  own  motion,  continued  hearing  from  Nov.  4 
to  date  to  be  determined  at  prehearing  con- 
ference to  be  held  at  10  a.m.,  Nov.  4,  in  proceed- 
ing on  am  applications  of  M.V.W.  Radio  Corp 
San  Fernando,  Calif.,  et  al. 

By  Hearing  Examiner  J.  D.  Bond  on  November  3 

Confirmed  Oct.  27  ruling  granting  petition  by 
Coastal  Television  Co.,  and  Oklahoma  Television 
Corp.  to  add  financial  issue  regarding  Supreme 
Bcstg.  Co.,  in  New  Orleans,  La.,  ch.  12,  compara- 
tive proceeding. 

By  Hearing  Examiner  Jay  A.  Kyle  en  October  30 

Scheduled  oral  argument  for  Nov.  4,  3  p.m.,  on 
motion  by  Walter  G.  Allen,  Huntsville,  Ala.,  to 
quash  notice  of  intention  to  take  depositions  in 
proceeding  involving  his  am  application  and 
that  of  Marshall  County  Bcstg.  Co.,  Arab,  Ala. 

By  Hearing  Examiner  J.  D.  Bond  on  October  29 

Scheduled  hearing  for  Jan.  13,  1959,  on  am  ap- 
plications of  Berkshire  Bcstg.  Co.  (WSBS).  Great 
Barrington,  Mass.,  and  Naugatuck  Valley  Service 
Inc.,  Naugatuck,  Conn. 

Scheduled  further  hearing  for  Nov.  17  on  am 
applications  of  Capitol  Bcstg.  Co.,  East  Lansing, 
Mich.,  et  al. 

By  Hearing  Examiner  Herbert  Sharfman 
on  Oetober  30 

Granted  motion  by  Jane  A.  Roberts  (KCFI), 
Cedar  Falls,  Iowa,  for  continuance  of  hearing 
from  Nov.  12  to  Dec.  9  in  proceeding  on  her 
application  for  station  license. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  dates  shown 

Granted  motion  by  Bridgeport  Bcstg.  Co. 
(WICC),  Bridgeport,  Conn.,  for  extension  of 
time  from  Oct.  28  to  Oct.  31  t©  file  proposed  find- 
ings of  fact  and  conclusions  in  proceediiag  on  its 
am  application.  Action  Oct.  28. 

Granted  petition  by  Columbia  Bcstg.  System 
Inc.  (WEED.  Boston,  Mass.,  and  motion  by 
Bridgeport  Bcstg.  Co.  (WICC),  Bridgeport,  Conn., 
both  requesting  corrections  to  trarwscript  in  pro- 
ceeding on  latter's  am  application.  Action  Oct.  30. 

By  Hearing  Examiner  Foresfc  L.  McClenning 
on  October  29 

Scheduled  prehearing  conference  for  Nov.  18 
in  proceeding  on  applications  of  Central  W.  Va. 
Service  Corp.  and  Clarksburg  Bcstg.  Corp.,  for 
am  facilities  in  Weston  and  Clarksburg,  W.  Va. 

By  Commissioner  Rosel  H.  Hyde  (Acting 
Chairman)  on  October  28 

Granted  motions  by  Broadcast  Bureau  and 
Community  Service  Bcstg.  Corp.  (WCSS),  Am- 
sterdam, N.  Y.,  for  various  corrections  to  tran- 
script of  oral  argument  on  am  application  of 
Walter  T.  Gaines  (WGAV),  Amsterdam. 
By  Commissioner  John  S.  Cross  on  October  29 

Granted  petition  by  Livesay  Bcstg.  Co.,  for 


Page  104    •    November  10,  1958 


Broadcasting 


extension  of  time  to  Nov.  7  to  respond  to  plead- 
ings with  respect  to  petitions  by  Plains  Televi- 
sion Corp.  for  reconsideration  and  to  intervene 
in  proceedings  on  Livesay'6  application  for  new 
tv  station  to  operate  on  ch.  10  in  Terre  Haute, 
Ind.,  and  Wabash  Valley  Bcstg.  Corp.  (WTHI-TV, 
eh.  10),  Terre  Haute,  for  renewal  of  license. 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  October  28 

Oral  argument  on  petition  by  KISD  Inc. 
(KISD),  Sioux  Falls,  S.  D.,  for  leave  to  withdraw 
protest  in  matter  of  transfer  of  control  of  Sioux 
Empire  Bcstg.  Co.  (KIHO),  Sioux  Falls,  will  be 
resumed  at  9  a.m.,  Nov.  10. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  dates  shown 

Scheduled  further  prehearing  conference  for 
Dec.  9  and  hearing  will  commence  on  Dec.  10  in 
proceeding  on  applications  of  Baltimore  Bcstg. 
Corp.  and  Commercial  Radio  Institute  Inc.,  for 
fm  facilities  in  Baltimore,  Md.  Action  Oct.  27. 

On  own  motion,  ordered  that  hearing  will  be 
resumed  on  Nov.  12  in  proceeding  on  Evansville 
Television  Inc.,  to  show  cause  why  its  authoriza- 
tion for  WTVW  Evansville,  Ind.,  should  not  be 
modified  to  speeify  operation  on  ch.  31  in  lieu 
of  ch.  7.  Artion  Oct.  29. 

By  Hearing  Examiner  Isadere  A.  Honig 
on  Oetober  28 

Granted  petitions  by  Gateway  Bcstg.  Corp.  to 
accept  late  filing  of  notice  of  appearance,  and  for 
reconsideration  of  Oct.  9  order  holding  Gateway 
in  default  for  failure  to  file  timely  appearance 
in  proceeding  on  am  application  of  Westminister 
Bcstg.  Co.  (WCME),  Brunswick,  Me.:  Oct  9  order 
was  set  aside  and  Gateway  reinstated  as  party 
respondent. 

Upon  request  by  Evanston  Bcstg.  Co.,  re- 
spondent, in  proceeding  on  application  ef  Russell 
G.  Salter,  for  new  am  station  in  Aurora,  111.,  con- 
tinued prehearing  conference  from  Oct.  29  to 
Nov.  4. 

By  Hearing  Examiner  J.  D.  Bond  on  October  28 

Continued  further  hearing  to  Dec.  15  in  New 
Orleans,  La.,  tv  ch.  12  proceeding  (Oklahoma 
Television  Corp.,  et  al.). 

By  Hearing  Examiner  Millard  F.  French 
on  October  28 
Granted  petition  by  Pittsburgh  County  Bcstg. 
Co.  (KNED),  McAlester,  Okla.,  to  be  made  party 
respondent  in  proceeding  on  am  applications  of 
Henderson  County  Bcstg.  Co.  (KBUD),  Athens. 
Tex.,  and  University  Advertising  Co.,  Highland 
Park,  Tex.,  and  the  late  appearance  to  which  it 
relates  was  accepted. 

By  Hearing  Examiner  Annie  Neal  Huntting 

en  October  27 
Granted   motion  for  continuance  of  hearing 
from  Oct.  28  to  Nov.  6  filed  by  County  Bcstg.  Co., 
Clarion,  Pa.,  in  proceeding  oh  its  am  application. 
By  Hearing  Examiner  Thomas  H.  Donahue 
on  October  27 
Granted  petition  by  Vernon  G.  Ludwig,  Benson, 
Ariz.,  for  continuance  of  hearing  from  Oct.  27  to 
Nov.  17  in  proceeding  involving  his  am  applica- 
tion  and   that  of  Pan  American   Radio  Corp., 
Tucson,  Ariz. 

BROADCAST  ACTIONS 
by  Broadcast  Bureau 
Aotions  of  October  31 

Granted  licenses  for  following  am  stations: 
WCAY  Cayce,  S.  C;  KWCL  Oak  Grove,  La., 
and  specify  type  trans.;  KQDI  Bismarck,  N.  D.; 
WEZN  Elizabethtown,  Pa.;  WTOT  Marianna, 
Fla.,  and  change  type  trans,  and  specify  studio 
location;  remote  control  permitted. 

Granted  licenses  for  following  fm  stations: 
KEFM  Oklahoma  City,  Okla.:  WQMS  Hamilton, 
Ohio;  WTFM  Babylon,  N.  Y.;  WNEW-FM  New 
York,  N.  Y. 

KPAM  Portland,  Ore. — Granted  license  cover- 
ing increase  in  power  a»d  installation  new  type 
trans.:  condition. 

WNIK  Arecibo,  P.  R. — Granted  cp  to  install 
new  type  trans,  as  alternate  main  trans,  at  pres- 
ent main  trans,  site;  remote  control  permitted. 

WPAL  Charleston,  S.  C— Granted  cp  to  install 
new  type  trans,  at  present  main  trans,  site. 

KIFI  Idaho  Falls,  Idaho— Granted  cp  to  install 
new  type  trans,  as  aux.  trans,  at  present  main 
trsns  site 

WTKM  Hartford,  Wis.— Granted  cp  to  move 
trans,  location,  and  change  studio  location;  re- 
mote control  permitted. 

WNSM  Valparaiso-Niceville,  Fla. — Granted 
mod.  of  cp  to  change  type  trans. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WYZZ  Wilkes-Barre, 
Pa.  to  1-20-59;  WSEB  Sebring,  Fla.  to  2-12-59; 
WQAL  (FM)  Philadelphia,  Pa.  to  5-19-59;  WSID- 
FM  Baltimore,  Md.  to  5-19-59;  WPFB-FM  Mid- 
dletown.  Ohio  to  5-3-59;  WFMD-FM  Frederick, 
Md.  to  5-13-59. 

Actions  of  October  30 

KGEI  Belmont,  Calif.— Granted  license  for  In- 
ternational broadcast  station;  conditions. 

WSIZ  Douglas,  Ga.— Granted  license  for  am 
station. 

WTNZ  Tampa,  Fla.— Granted  mod.  of  cp  to 
make  changes  in  DA  system  (including  height 
&  one  less  tower)  and  change  type  trans.;  con- 
dition. 

WPRA  Mayaguez,  P.  R.— Granted  90  days  spe- 
cial authority  to  operate  250  w  day,  250  w  night 
using  wire  between  poles  on  roof  of  studio  and 
office  building  as  ant.  and  trans,  to  be  located 
in  ground  floor  of  building. 

Actions  of  October  29 

WBUT-AM-FM    Butler,   Pa.— Granted  assign- 


SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  Nov.  5 

ON  AIR  CP 

Lie.  Cps  Not  on  oir 

AM  3,258  48  104 

FM  681  31  105 

Tv  (Commercial)  4281  812  111 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Nov.  5 
VHF  UHF 


Commercial 
non-commercial 


428 

28 


TOTAL  APPLICATIONS 

For  now  stations 

574 
65 
101 


TOTAL 

509s 
36* 


COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Sept.  30 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
CPs  deleted 


AM 

FM 

TV 

3,258 

536 

4281 

32 

25 

78a 

101 

98 

110 

3,391 

659 

665 

449 

39 

49 

108 

29 

52 

557 

68 

101 

381 

24 

42 

43 

0 

16 

324 

24 

58 

0 

1 

2 

2 

0 

2 

1  There  are,  in  addition,  It  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

"There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  nas  not  started  operation. 

•There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf). 

«  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


ment  of  licenses  to  J.  Patrick  Beacom  d/b  under 
same  name. 

KAUS  Austin,  Minn. — Granted  license  which 
authorized  mounting  tv  ant.  on  east  tower. 

WRUL  Scituate,  Mass. — Granted  cp  to  increase 
power  of  WRUL-4  to  100  kw  and  make  changes 
in  composite  trans.;  conditions. 

WCKR-FM  Miami,  Fla.— Granted  extension  of 
authority  to  2-15-59  to  remain  silent  for  period 
beginning  Nov.  1. 

WFSC-FM  Franklin,  N.  C— Granted  authority 
to  remain  silent  for  period  ending  2-15-59  pend- 
ing evaluation  of  market. 

KBIQ  (FM)  Los  Angeles,  Calif.— Granted  ex- 
tension of  authority  to  remain  silent  for  period 
ending  Nov.  30. 

WKAR-AM-FM  East  Lansing,  Mich. — Granted 
authority  to  remain  silent  Nov.  27. 

KPVA  Camas,  Wash. — Remote  control  per- 
mitted. 

Actions  of  October  28 

KOAT-TV  Albuquerque,  N.  M. — Granted  cp  to 
change  ERP  to  vis.  73.5  kw,  aur.  36.8  kw,  make 
changes  in  trans,  and  other  equipment,  install 
new  ant.  system;  ant.  height  4240  ft.  (Main 
trans,  and  ant.). 

KTSM-TV  El  Paso,  Tex. — Granted  cp  to  change 
ERP  to  vis.  70.8  kw,  aur.  35.5  kw,  change  trans, 
location  and  type  ant.  and  equipment;  ant. 
height  1910  ft. 

WORA-TV  Mayaguez,  P.  R.— Granted  cp  to 
change  ERP  to  vis.  100  kw,  aur.  50  kw,  change 
type  of  ant.  and  other  equipment;  ant.  height 
1970  ft. 

KSTF  (TV)  Scottsbluff,  Neb. — Granted  cp  to 
use  former  main  trans,  and  ant.  as  aux.  trans, 
and  ant.  at  main  trans,  site. 

KVAL-TV  Eugene,  Ore. — Granted  cp  to  install 
aux.  ant.  at  main  trans,  site. 

WCBS-TV  New  York,  N.  Y.— Granted  cp  to 
mod.  vis.  trans,  (main  trans,  and  ant.),  (aux. 
t  reins  } 

WRNL  Richmond,  Va. — Granted  cp  to  install 
present  main  trans,  as  alternate  main  trans.; 
remote  control  permitted  while  employing  non- 
DA. 

KBMS  (FM)  Los  Angeles,  Calif. — Granted  cp 
to  replace  expired  cp  which  authorized  increase 
of  ERP  to  59.5  kw,  etc. 

WHOH  (FM)  Hamilton,  Ohio — Granted  cp  to 
replace  expired  cp  for  fm  station. 

KASE  Austin,  Tex. — Granted  mod.  of  cp  to 
change  type  trans,  and  ant.-trans.  and  studio 
location.  _  , 

WHEO  Stuart,  Va. — Granted  mod.  of  cp  to 
change  name  to  Patrick  Henry  Bcstg.  Corp. 

WlBG-FM  Philadelphia,  Pa. — Granted  mod.  of 
cp  to  increase  ERP  to  20  kw,  decrease  ant. 
height  to  170  ft.,  change  type  ant.  and  trans, 
location  (same  as  studio  and  WIBG-AM  trans, 
location)  and  waived  Sect.  3.311  of  rules;  condi- 

tKKMCS  (FM)  Seattle,  Wash. — Granted  mod.  of 
SCA  to  change  sub-carrier  frequency  from  41  kc 
to  67  kc;  condition. 

KJPO  (FM)  Fresno,  Calif. — Granted  extension 
of  completion  date  to  Feb.  12,  1959. 

Actions  of  October  27 

KMON  Great  Falls,  Mont. — Granted  assignment 
of  licenses  to  KMON  Inc. 


WHGB  Harrisburg,  Pa.— Granted  acquisition 
of  positive  control  by  Herbert  Kendrick  through 
purchase  of  stock  from  Triangle  Publications 
Inc.  by  Kendrick  Bcstg.  Co. 

KWG  Stockton,  Calif.— Granted  acquisition  of 
negative  control  by  each  Frank  A.  Axelson  and 
O.  R.  Reichenbach  through  purchase  of  stock 
from  Robin  Hill. 

KUMA  Pendleton,  Ore.— Granted  mod.  of  li- 
cense to  operate  trans,  by  remote  control  while 
using  directional  ant.  day  and  night;  conditions. 

WRBL  Columbus,  Ga.— Granted  ep  to  install 
new  type  trans. 

WLBR  Lebanon,  Pa. — Granted  cp  to  install 
new  type  trans. 

KRON-TV  San  Francisco,  Calif.— Granted  cp 
for  change  in  trans. 

WGRO  Lake  City,  Fla.— Granted  mod.  of  cp 
to  change  type  trans. 

Following  stations  were  granted  extensions  of 
completion    dates    as    shown:    WHEW  Riviera 
Beach,   Fla.   to   2-27-59;   KEVE   Golden  Valley, 
Minn,  to  12-31:  WHYL  Carlisle,  Pa.  to  11-30. 
Action  of  October  24 

KENN    Farmington,    N.    M. — Remote  control 
permitted  while  using  nondireetional  ant. 
Action  of  October  15 

KSUM  Fairmont,  Minn. — Granted  assignment 
of  license  to  KSUM  Bcstg.  Co. 


License  Renewals 


Following  stations  were  granted  renewal  of 
license:  WAMV  East  St.  Louis,  111.;  WATW  Ash- 
land, Wis.;  WBEE  Harvey,  111.;  WBKV  West 
Bend,  Wis.;  WCAZ  Carthage,  111.;  WCFL  Chicago, 
111.;  WCOW  Sparta,  Wis.;  WCRA  Effingham,  111.; 
WDZ  Decatur,  111.;  WEBQ  Harrisburg,  111.;  WEDC 
Chicago,  111.;  WEKZ  Monroe,  Wis.;  WFIW  Fair- 
field, 111.;  WGES  Chicago,  111.;  WGIL  Galesburg, 
111.;  WHBY  Appleten,  Wis.;  WHVF  Wausau, 
Wis.;  WIBA  Madison,  Wis.;  WIBU  Poynette, 
Wis.;  WILL  Urbana,  111.;  WIND  Chicago,  111.; 
WIRL  Peoria,  111.;  WISV  Viroqua,  Wis.;  WJBC 
Bloomington,  111.;  WJOL  Joliet,  111.;  WLDY 
Ladysmith,  Wis.;  WLPO  La  Salle,  111.;  WMBD 
Peoria,  111.;  WMBI  Chicago,  111.;  WMIL  Mil- 
waukee, Wis.;  WOBT  Rhinelander,  Wis.;  WPFP 
Park  Falls,  Wis.;  WRAM  Monmoath,  111.;  WRDB 
Reedsburg,  Wis.:  WAGN  Menominee,  Mich.; 
WDOK  Cleveland,  Ohio;  WRJN  Racine,  Wis.; 
WROK  Rockford,  111.;  WROY  Carmi,  111.;  WSIV 
Pekin,  111.;  WSOY  Decatur,  111.;  WTAD  Quincy, 
111.;  WTAY  Robinson,  111.;  WTMJ  Milwaukee, 
Wis.;  WTTN  Watertown,  Wis.;  WEBQ-FM  Harris- 
burg, 111.;  WJBC-FM  Bloomington,  111.;  WMBD- 
FM  Peoria,  111.;  WRJN-FM  Racine,  Wis.;  WROK- 
FM  Rockford,  111.;  WROY-FM  Carmi,  111.:  WSEI 
Effingham,  111.;  WSOY-FM  Decatur,  111.;  WTAD- 
FM  Quincy,  111.;  WVLN-FM  Olney,  111.;  WWCF 
Greenfield  Township,  Wis.;  WILL-FM  Urbana, 
111.;  WLFM  Appleton,  Wis.;  WWKS  Macomb, 
111.;  WGIA  (TV)  Champaign.  111.;  WICS  (TV) 
Springfield,  111.;  WITI  (TV)  Whitefish  Bay,  Wis.: 
WKBT  (TV)  La  Crosse,  Wis.;  WMTV  (TV) 
Madison,  Wis.;  WTMJ-TV  Milwaukee,  Wis.; 
WILL-TV  Urbana,  111.;  WTTW  (TV)  Chicago, 
111.;  WENO  Madison,  Tenn.;  WOIA  Saline.  Mich. 


Broadcasting 


November  10,  1958    •    Page  105 


MONDAY  MEMO 


from  DAVID  MILLER,  v.p.  &  general  counsel,  Young  &  Rubicam,  New  York 


TV  opened  a  large  can  of  legal  worms 


(The  following  is  an  excerpt  and  adap- 
tation of  an  article  appearing  in  the 
Symposium  on  Radio  and  Television  in 
the  Winter  1958  issue  of  Law  and  Con- 
temporary Problems  published  by  the 
Duke  U.  School  of  Law): 

A  lawyer  for  a  large  advertising 
agency  has  a  most  diversified  practice. 
There  is  hardly  a  field  of  law — literary 
and  artistic,  business  and  economic,  so- 
cial and  political — that  does  not  claim 
his  professional  attention. 

Of  all  the  challenges  to  whatever 
learning  and  resourcefulness  and 
equanimity  the  advertising  agency  law- 
yer may  possess,  the  most  complex,  and 
sometimes  the  most  frustrating,  arise 
out  of  radio  and  television — especially 
television. 

It  was  complicated  enough  in  the 
days  of  radio  alone,  when  the  tech- 
niques of  advertising  were  adapted  to 
the  new  mass  entertainment  medium. 
Then  the  agency  lawyer  began  to 
broaden  his  professional  horizons  in  the 
wonderland  of  show  business. 

The  fact  that  the  advertising  mes- 
sage now  talked  out  loud  in  millions 
of  homes  did  not  place  any  particular 
strain  on  his  experience  and  equipment 
so  far  as  jurisprudence  was  concerned. 
It  was  the  fact  that  the  agency  began 
more  and  more  to  develop  and  pro- 
duce the  radio  program  itself  that 
caused  his  friends  to  notice  a  change. 
He  began  to  read  trade  publications 
along  with  the  advance  court  reports 
and  trade  regulation  services;  he  made 
trips  to  Hollywood;  he  was  heard  to 
drop  strange  names  such  as  William 
Morris  Agency  and  MCA;  he  became 
concerned  with  labor  union  negotia- 
tions; and  he  began  to  take  on  the  look 
of  a  man  who  is  delinquent  in  getting 
his  work  out,  a  condition  due  to  no 
lack  of  diligence  on  his  part. 

At  the  same  time,  however,  he  con- 
tinued his  old  habits  as  a  legal  author- 
ity on  print  advertising,  and  though 
in  a  way  he  was  leading  a  double  life, 
he  remained  basically  unperturbed. 

After  all,  with  few  exceptions,  each 
radio  program  in  which  he  was  inter- 
ested had  but  a  single  sponsor,  and 
that  advertiser  was  his  agency's  client. 
The  legal  ramifications  of  talent  and 
production  problems  were  limited  to 
audio  performances  and  sound  trans- 
mission. When  he  had  a  union  prob- 
lem, there  was  usually  only  one  union 
and  one  code  to  a  problem.  Most  of 
the  time,  the  networks  seemed  anxious 
to  accommodate  the  advertiser's  re- 
quirements. Washington  was,  of  course, 
concerned  with  radio  broadcasting  and 


from  time  to  time  instituted  proceed- 
ings, but  these  governmental  activities 
did  not  call  for  or  require  the  advertis- 
ing agency  lawyer's  concentrated  atten- 
tion or  participation  to  any  extent. 

Then,  like  Minerva  born  full-grown 
from  the  head  of  Zeus,  television  made 
its  explosive  entrance.  Its  development 
was  "fabulous."  It  contained  not  one, 
but  many  amazing  new  ingredients, 
among  them: 

Big-Time  Multiple  Sponsorships.  Ow- 
ing primarily  to  the  tremendous  costs, 
more  frequently  than  not  television  pro- 
grams have  co-sponsors,  alternate-week 
sponsors,  segment  sponsors,  and  other 
sponsorship  combinations  and  permuta- 
tions giving  rise  to  novel  relationships 
and  numerous  contingencies  which 
must  be  provided  for  and  disposed  of 
in  facilities  and  program  contracts  and 
arrangements  with  fellow  sponsors. 

Ossa  on  Pelion.  Upon  the  legal  edi- 
fices of  publication,  advertising,  and 
radio  there  are  now  superimposed  the 
complete  structures  of  the  law  of  the 
living  theatre  and  the  law  of  motion 
pictures,  buttressed  by  the  complexities 
of  modern  electronics. 

Multiplication  of  Union  Codes.  The 
labor  relations  repertory  of  the  agency 
lawyer  must  now  embrace  numerous 
separate  union  codes  directly  govern- 
ing the  advertiser's  activities  in  televi- 
sion relating  to  actors  (including  an- 
nouncers, dancers,  singers,  etc.),  musi- 
cians, directors,  and  writers,  with  one 
set  of  terms  and  conditions  for  live 
programs  in  each  case  and  another  set 
for  filmed  or  recorded;  and  he  must 
have  a  general  idea  about  the  unions 
and  codes  affecting  technical  person- 
nel, such  as  cameramen,  electricians, 
stagehands,  scenic  designers,  etc., 
since  a  dispute  involving  any  one  of 
them  could  result  in  taking  a  sponsor's 
program  off  the  air.  The  union  rami- 
fications incident  to  magnetic  tape, 
which  have  been  gestating  for  months, 
have  now  matured  into  a  full-scale  pro- 
ceeding before  the  National  Labor  Re- 
lations Board;  and  the  various  union 
conflicts  affecting  tape  promise  tensions 
in  this  sector  for  some  time. 


Leading  Into  Strength.  The  attitude 
of  the  networks  toward  the  demands 
of  its  customers — the  advertisers — has, 
in  recent  years,  toughened  in  geomet- 
ric proportion  to  the  skyrocketing  of 
financial  stakes  in  television  broad- 
casting and  the  tightening  of  the  seller's 
market  in  television  broadcasting  facili- 
ties. For  the  agency  lawyer,  this  has 
been  reflected  in  many  ways,  particu- 
larly in  more  arduous  contract  negoti- 
ations and  more  pressure  and  work 
in  connection  with  measures  to  protect 
what  the  agency  and  clients  regard  as 
the  legitimate  rights  and  privileges 
which  they  have  hitherto  enjoyed.  Al- 
though the  demand  for  broadcasting 
facilities  and  programming  has  now 
softened  considerably,  many  of  the 
practices  giving  rise  to  the  new  legal 
complexities  developed  during  these 
banner  years  have  survived. 

Washington  Close-Up  on  Video.  At 
least  four  major  authorities  of  the  U.  S. 
government  have  recently  undertaken 
to  investigate  television  network  prac- 
tices and  other  phases  of  the  television 
industry.  Antitrust  proceedings  have 
been  commenced  against  six  distrib- 
utors of  old  feature  motion  picture 
films  for  television  broadcasting.  As 
one  of  the  informed  and  featured  play- 
ers in  the  dramatis  personae  of  this 
great  industry,  the  advertising  agency 
has  been  requested  by  the  government 
to  answer  questionnaires,  furnish  data 
to  investigators  and  agents,  and  other- 
wise make  available  information  which 
government  attorneys  deem  relevant  to 
these  inquiries. 

These  are  but  a  few  of  the  intensifi- 
cations and  expansions  of  the  challenges 
to  the  professional  range  and  compe- 
tence of  the  advertising  agency  lawyer 
brought  about  by  the  millions  of  little 
silver  screens  in  the  homes  of  America. 

"The  law,"  said  Sir  William  Black- 
stone,  "is  a  jealous  mistress."  She  "de- 
mands ...  an  earnest  and  entire  de- 
votion." For  the  advertising  agency 
lawyer,  she  has  such  versatility  and  ex- 
citement that  "earnest  and  entire  de- 
votion" is  not  only  a  strenuous  duty 
but  a  great  fascination. 


David  Miller,  b.  Dec.  12,  1906,  in  Fort  Worth,  Tex.  Gradu- 
ate of  U.  of  Texas  and  Harvard  Law  School.  Experience  in- 
cludes private  practice  in  New  York  City,  Reconstruction 
Finance  Corp.  and  Securities  &  Exchange  Commission  in 
Washington,  assistant  general  counsel  of  Maryland  Casualty 
Co.,  Baltimore.  In  1937  resumed  private  practice,  in  1941 
began  representing  Young  &  Rubicam  and  in  1950  became 
v.p.  &  general  counsel  of  agency.  He  now  is  also  secretary. 


mmmmmmmm -mmmm 


Broadcasting 


November  10,  1958    •    Page  107 


EDITORIAL 


The  Price  Is  Right 

IT'S  obvious  that  there's  a  move  on  foot  to  depress  television 
rates.  We  can  see  no  other  reason,  except  the  corollary  hope 
of  selling  his  service,  for  Miles  Wallach's  newest  tv  studies  to 
appear  on  the  agenda  of  this  week's  fall  meeting  of  the  Assn.  of 
National  Advertisers. 

Mr.  Wallach,  as  reported  in  these  pages  a  week  ago,  claims  that 
studies  he  has  made,  using  in-home,  coincidental  interviews,  show 
that  a  lot  of  people  aren't  really  watching  television  even  when 
their  sets  are  on — that  advertisers  aren't  getting  as  much  exposure 
as  the  ratings  lead  them  to  believe.  In  one  out  of  four  homes,  he 
contends,  people  were  "engaged  in  additional  activities"  while 
watching  tv  and  in  some  homes  the  set  was  running  when  nobody 
was  in  the  room. 

To  this  and  similar  contentions  we  are  inclined  to  say:  so  what? 
One  can  fight  figures  with  figures  and  cite  other  studies  showing 
that,  even  during  daytime  in  summer,  when  people  would  be 
more  apt  to  stray  away  from  their  sets,  in  only  1.1%  of  the  homes 
were  sets  found  lighted  but  unattended.  Or  we  could  argue, 
logically,  that  one  person  reading  poetry  in  front  of  a  tv  set 
does  not  mean  that  others  aren't  watching  what's  on  the  screen 
in  the  same  room. 

But  we  are  tilting  with  unsubstantiated  generalities  until  Mr. 
Wallach  reveals  the  statistics  behind  his  claims.  This  he  is  to  do  at 
the  ANA  meeting — and  a  more  receptive  audience  for  any  sug- 
gestion that  tv  is  over-priced  would  be  hard  to  imagine  and  im- 
possible to  assemble. 

Nor  is  television's  position  in  this  case  eased  by  the  fact  that 
George  Abrams  of  Revlon,  chairman  of  ANA's  powerful  Radio- 
Tv  Committee  and  presiding  officer  and  co-speaker  at  the  session 
at  which  Mr.  Wallach  will  appear,  had  a  personal  financial  interest 
in  launching  the  Wallach  system  (TPI  Inc.)  and  has  outspokenly 
advocated  its  adoption  on  a  wide  scale. 

When  Mr.  Wallach  has  said  his  piece,  it  should  be  possible  to 
appraise  it  in  more  detail.  In  the  meantime,  and  even  afterward, 
there  is  one  answer  that  should  suffice.  This  is  television's  track 
record  as  a  sales  force. 

Newspapers  are  sometimes  bought  and  not  read;  magazines 
pile  up  in  the  home  and  are  discarded.  So,  too,  sometimes  the 
tv  set  may  not  get  the  full  attention  of  everyone.  Even  if  atten- 
tiveness  were  as  casual  as  Mr.  Wallach  makes  out,  television  can 
cite  one  case  history  after  another  to  show  that  tv  out-hits  and 
out-sells  all  other  media.  Many  advertisers  who  hear  Mr.  Wallach 
will  recognize  this  fact  out  of  their  own  experience.  For  the  others 
we  recommend  literally  countless  tv  success  stories  that  have  been 
reported  in  this  journal,  including  a  fair  number  appearing  else- 
where in  this  issue. 

The  Elections:  Their  Effect 

WHILE  it's  too  early  to  assay  the  full  effect  of  the  elections 
on  the  legislative  welfare  of  broadcasting,  there  are  certain 
obvious  conclusions  that  can  be  drawn: 

The  unexpected  defeat  of  Sen.  John  W.  Bricker  of  Ohio,  rank- 
ing Republican  member  of  the  Senate  Commerce  Committee,  re- 
moves from  the  Senate  its  chief  network  baiter.  Although  a  con- 
servative, he  relentlessly  espoused  licensing  of  the  networks,  im- 
position of  public  utility  regulation  (which  inevitably  would  mean 
the  fixing  of  rates)  and  the  cutting  back  of  tv  station  coverage  to 
single  markets. 

The  not  unexpected  defeat  of  Sen.  Charles  Potter,  Michigan 
Republican,  removed  a  champion  of  free,  competitive  broadcasting. 
He  had  authored  the  bill  for  a  spectrum  analysis  to  force  the 
military  to  show  its  hand  on  channel  use,  lest  tv  allocations  be 
pre-empted  or  disturbed. 

Re-election  of  Sen.  John  Pastore  (D-R.  I.)  assures  his  continued 
chairmanship  of  the  Senate  Communications  Subcommittee.  Like 
Sen.  Potter,  he  has  earned  the  confidence  of  broadcasters  because 
of  his  fair-mindedness  and  his  disdain  of  the  phonies,  as  evidenced 
in  his  handling  of  the  anti-BMI  attempt  of  ASCAP-affiliated  song 
writers. 

Re-election  of  North  Dakota  Republican  William  Langer  in- 
evitably means  the  reintroduction  of  the  perennial  bill  to  ban 
alcoholic  beverage  advertising  on  the  air.   And  the  election  of 

Page  108    •    November  10,  1958 


Drawn  for  BROADCASTING  by  Sid  Hix 

"The  announcer  kept  saying  to  rush  to  the  nearest  store." 


William  Proxmire,  Wisconsin  Democrat,  may  cause  more  trouble 
for  the  FCC,  particularly  because  its  chairman,  John  C.  Doerfer, 
is  a  Wisconsin  Republican. 

Rep.  Kenneth  B.  Keating  of  New  York,  who  won  the  Republican 
seat  in  the  Senate  vacated  by  Sen.  Irving  M.  Ives,  was  a  strong 
advocate  for  the  bill  to  exempt  baseball  and  other  sports  from  the 
antitrust  laws.  He  can  be  expected  to  carry  that  fight  over  to  the 
Senate,  and  there  face  the  opposition  of  broadcasters  who  regard 
the  measure  as  a  death  knell  for  sports  broadcasting. 

At  this  writing,  it's  generally  expected  that  the  chairmanships 
of  all  important  House  committees  will  remain  unchanged.  Because 
of  the  Democratic  landslide  there  will  be  new  faces  on  committees 
important  to  broadcasters.  On  the  Senate  Commerce  Committee 
there  will  be  four  Republican  vacancies  (Bricker,  Potter,  Payne  of 
Maine,  and  Purtell  of  Connecticut).  There  are  now  eight  Demo- 
crats and  seven  Republicans.  The  ratio  may  change  to  9-6  or 
even  10-5. 

The  next  two  years  are  going  to  be  tough.  The  chips  will  be  on 
the  presidential  elections.  The  broadcast  media  are  the  most  potent 
means  of  reaching  the  electorate.  The  political  woods  are  full  of 
telegenic  aspirants  who  believe  that  presidential  lightning  can  strike 
— via  television. 

Truth  as  a  Defense 


BASIC  propaganda  technique  is  to  repeat  an  exaggeration  so 
,  often  it  becomes  accepted  as  truth. 


Some  newspapers  and  magazines  have  cleverly  been  using  that 
technique  in  their  attacks  against  television.  They  are  trying  to 
convince  their  readers  that  television  is  predominantly  made  up  of 
westerns  and  violence;  crime  and  mayhem.  The  allegations  are 
picked  up  by  the  syndicated  writers,  after-dinner  speakers  and  in 
parlor  conversations.  And  the  rebuttals  never  seem  to  catch  up 
with  the  charges. 

A  new  and  simple  method  of  meeting  these  charges  head-on,  at 
the  local  level,  has  been  evolved  by  Gaines  Kelley,  general  manager 
of  WFMY-TV  Greensboro,  N.  C.  He  has  sent  to  every  radio-tv 
editor  in  the  station's  coverage  area  a  detailed  breakdown  of  the 
week's  programming,  with  an  explanation  by  his  program  director, 
Gomer  Lesch. 

For  example,  the  breakdown  for  the  week  of  Oct.  19-25, 
described  as  typical  for  the  CBS  affiliate,  showed  that  of  117  hours 
on  the  air,  exactly  six  were  westerns.  There  were  nine  other  pro- 
gram classifications  with  more  hours  per  week  (i.e.,  daytime  serials 
15  hours;  drama,  9;  news,  6V2;  sports,  7  hrs.  40  min.;  family  and 
situation  comedy,  IVz;  quizzes,  10;  variety,  7;  children's  shows, 
10%  hrs.;  and  miscellaneous,  llA  hrs.). 

Mr.  Kelley  reports  good  treatment  by  radio-tv  editors.  The 
biased  charges  are  refuted  by  fact.  He  suggests  that  if  stations  gen- 
erally provided  radio-tv  editors  in  their  coverage  areas  with  periodic 
breakdowns  of  their  programming,  by  categories,  it  could  prove 
"enlightening". 

We  concur. 

Broadcasting 


Every  advertiser 
receives  the  same 
rate  for  equal 
schedule  and 
facilities 


No  compromise  with  integrity. .  .for 
30 years  the  policy  of  KSTP,  Inc. 

Stanley  Hubbard,  President 
Marvin  L.  Rosene,  Vice  Pres.,  Chg.  Sales 


KSTP  AM-TV    KOB  AM -TV     W-GTO  AM 

Minneapolis  •  St.  Paul  Albuquerque  Cypress  Gardens 

Minnesota  New  Mexico  Florida 


NO.  1  TV  STATION 


IN  THE 


NO.  1  MARKET 


IN  THE 


NO.  1  STATE 


IN  RATE  OF  GROWTH 


KOOL  O TV 

CHANNEL  10  IN  PHOENIX,  ARIZONA 


Only  TV  Station 

in 

ARIZONA 

with 

VIDEO  TAPE 

HIGHEST  TOWER 
HIGHEST  POWER 
316,000  WATTS 


Income  Growth   

Agriculturaf  Income  

Non-Agricultural  Employment 
Manufacturing  Employment  . 


(Arixona  Statistical  Review — Valley  National  Bank) 


- 


In  Arizo 
the  Phoenix  Market  leads 


Non-Farm  Employment,  Jan.  1,  1958 

Consumer  Spendable  Income  

Population   

(Sales  Management,  1958) 


% 

OF  STATE 


50. 
49. 
47. 


National  Representative: 
George  B.  Hollingbery  Co. 


KOOL  is  First  in  All  Surveys 


NOVEMBER  17,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Why  John  Cunningham  ate  his  own  words  about  televiewing 
Some  timebuyers'  advice  to  visiting  station  executives 

Hatchet  seems  to  be  buried  in  agency  commission  fight 
ANA's  Abrams  anticipates:  $1.5  billion  for  tv  next  year 


Page  31 
Page  35 

Page  39 
Page  44 


A  SURE  THING! 


WHO-TV  delivers  solid  coverage  of 
46  counties  in  strategic  Central  Iowa 
—  a  $2  billion  market! 

This  is  the  heart  of  America's  lead- 
ing agricultural  market — where  the 
average  farm  income  is  over  $11,300 
or  78%  above  the  national  average! 
Yet,  it  is  also  a  rapidly  expanding 
industrial  market.  For  example,  Des 


Moines,  the  shopping  center  for  all 
of  Central  Iowa,  has  more  than  400 
diversified  industries  with  a  payroll 
of  $100  million,  an  average  family 
income  of  $6000,  and  retail  sales  of 
$343  million! 

There  are  392,700  TV  families  in 
this  rich  46-county  area  —  and  you 
need  only  WHO-TV  to  cover  them  all ! 


The  newest  Metropolitan  Des  Moines 
ARB  Survey  (Feb.  8-March  7,  1958) : 


FIRST  PLACE  QUARTER  HOURS 

NUMBER  REPORTED 
1  Week        4  Week 

PERCENTAGE  OF  TOTAL 
1  Week        4  Week 

WHO-TV 

STATION  K 
STATION  W 
TIES 

256  232 

162  186 
47  51 
8  4 

54%  49% 

34%  39% 
10%  11% 
2%  1% 

Talk  to  PGW  for  more  about  a  sure  thing 
in  Iowa— WHO-TV! 


WHO-TV 

Channel  13  •  Des  Moines 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 
Robert  H.  Harter,  Sales  Manager 


WHO-TV  is  part  of 
Central  Broadcasting  Company, 
which  also  owns  and  operates 
WHO  Radio,  Des  Moines 
WOC-TV,  Davenport 


Peters,  Griffin,  Woodward,  Inc., 
National  Representatives 


Affiliate 


WHO-TV 
IS  FIRST 
WHO-TV 
IS  FIRST 
WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV! 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST  ^\ 

WHO-TV 
IS  FIRST 
WHO-TV 
IS  FIRSTS 
WHO-TV  t> 
IS  FIRST 
WHO-TV 
IS  FIRST 

WHO-TV 
S  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV  C 
IS  FIRST  ' 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV 
IS  FIRST 

WHO-TV^, 
IS  FIRSTS® 


It's  probably  the  clean,  exciting  new  sound  from  Signal  Hill  .  .  . 
WDAF  radio  ...  a  perfect  blend  of  melody  to  live  by,  minute- 
short  slices  of  life  and  thoughtful,  penetrating  news. 

This  combination  does  indeed  bring  a  new  sound  to  belabored 
ears  in  our  huge  six-state  territory.  It's  the  kind  of  sound  you'd 
develop  if  you  owned  the  station  .  .  .  not  too  high  and  mighty  .  .  . 
not  devoted  to  any  fad,  whether  it's  gavotte  or  gutbucket  .  .  .  just 
timely,  informative  and  entertaining. 


You  ought  to  sample  our  new  sound  for  your  product.  The  Christal 
Company  men  have  tapes  of  any  time  segment  you'd  like  to  hear. 
Write,  wire  or  phone  if  you'd  like  an  audition  sample. 


NATIONAL  THEATRES  STATION 


RUSS  VAN  DYKE'J  news  PAUL  RHOADES  reports  MARY  JANE  CHINN  A L  COUPPEE,  high-  WIN  DOUGLASS  reports  BILL  RILEY,  veteran  air 
ratings  are  high  as  50.8  the  news,  sells  the  leads  the  Iowa  fashion  rated,  highly  regarded  the  sports,  sells  the  salesman,  leading  TV 
ARB.  viewer.  parade.  sportscaster.  goods.  personality. 


RON  SHOOP  covers  the  DON  SOLIDAY  knows  GORDON  GAMMACK,  WALT  RENO,  man  in  BILL  JOHNSON,  news  TED  HAZARD  sells  SO 
sports  beat;  good  the  news;  does  a  great  newspaper  columnist,  motion,  salesman  ex-  reporter,  able  air  sales-  hard  because  he's  so 
salesman.  job  as  m.c.  newscaster.  traordinary.  man.  believable. 


THIS  IS  TELEVISION  IN  PES  MOINES 

Iowa's  lively  center  of  business  activity 

ON  CAMERA!  That's  the  way  this  "know-how,  go-now"  station  keeps  pace  with  all  that's  going  on  now  in 
Des  Moines.  "Now"  television  .  .  .  "this  minute"  television  .  .  .  spontaneous  .  . .  vital  .  ,  .  television  that  domi- 
nates this  big-money,  free-spending  market. 

THE  ENTHUSIASM  FOR  KRNT-TV's  "MAN  ALIVE!"  PROGRAMMING  creates  enthusiasm  for  adver- 
tised products  .  .  .  generates  buying  excitement  that  shows  up  on  the  cash  register.  Buy  the  station  survey- 
proven  most  people  watch  most  .  .  .  the  station  far  more  people  depend  on  for  accurate  news  . .  .  the  station 
with  the  most  believable  personalities,  according  to  Central  Surveys,  Inc. 

YOUR  CAMPAIGN  IS  LIVE  .  ...  LIVELIER  .  .  .  LIVELIEST  .  .  .  sure  of 
success  when  you  place  it  on  !'RNT-TV,  CBS-affiliated  to  give  viewers  an 
I  eyeful  ...  so  ably  represente  1  by  Katz.  Complete  program  listings  every 
month  in  SRDS. 


THE  DES  MOINES 
TELEVISION  MARKET: 

KRNT-TV  effectively  covers  41  of  the 
richest  counties  in  Iowa  with  324,000 
homes,  88.4%  of  them  with  one  or 
more  TV  sets.  Retail  sales  $1,229,- 
064,000.  Facts  compiled  from  Televi- 
sion Magazine  Market  Data,  1958, 
and  Survey  of  Buying  Power,  1958. 


You've  Got  A  Li  e  One  When  You  Buy 

KRNT«TV 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcast  .no  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washingto ...  D.  C. 


If  You  Buy  Any  Other  Television 
Station  in  the  Dallas-Fort  Worth 
Market.... 

WE  BOTH  LOSE  MONEY 


For  these  reasons  

KRLD-TV  covers  more  total  homes  and  more  television 
homes  than  any  other  station  in  Texas  or  the  Southwest 
. . .  and  with  an  intensity  of  circulation  both  daytime  and 
nighttime,  weekly  and  daily,  unapproached  by  any  other 
Dallas-Fort  Worth  TV  channel. 


COMPARATIVE  CIRCULATION 

DALLAS-FORT  WORTH 
TELEVISION  STATIONS 

Daytime 

Nighttime 

Daily 

Daily 

TV  Homes 

TV  Homes 

.  .  299,050 

368,920 

Station  B  . 

.    .    .  260,530 

353,160 

Station  C  . 

.    .    .  255,290 

338,780 

Station  D  . 

.    .    .  147,490 

175,360 

KRLD-TV,  Channel  4,  telecasting  with  maxi- 
mum power  from  atop  Texas'  tallest  tower,  is  the 
television  service  of  The  Dallas  Times  Herald, 
owners  and  operators  of  KRLD  Radio,  the  only 
50,000  watt  full-time  radio  station  in  Dallas- 
Fort  Worth.  The  Branham  Company,  national 
representatives. 
JOHN  W.  RUNYON         CLYDE  W.  REMBERT 

Chairman  ol  the  Board  President 


VP- 


NCS  No.  3,  SPRING,  1958 


Tower 
1,685  Feet 
Above  Average 
Terrain 


CHANNEL  4 

CBS  TV  FOR  DALLAS  -  FORT  WORTH 


KRLD-TV 


Page  4    •    November  17,  1958 


Broadcasting 


closed  circuit: 


SHORT  LOOK  •  Roger  L.  Stevens,  who's 
backing  number  of  current  Broadway 
shows  and  who  once  was  in  syndicate 
which  purchased  Empire  State  Building, 
has  acquired  short-term  option  on  con- 
trolling block  of  stock  in  Outlet  Co., 
Providence,  which  owns  WJAR-AM-TV. 
Option,  which  reportedly  runs  less  than 
three  months,  provides  time  in  which  to  in- 
vestigate assets  before  determining  whether 
he  will  proceed.  Asking  price  for  100% 
of  stock  reportedly  is  $12  million.  Mr. 
Stevens  says  his  interest  is  exploratory  and 
if  he  purchases  control,  no  one  interested 
in  Broadway  or  radio-tv  will  be  involved. 
• 

At  least  half-dozen  other  interests  have 
examined  Providence  properties.  Appar- 
ent key  to  transaction  is  spin-off  of  de- 
partment store  to  take  advantage  of  sub- 
stantial tax  loss  which  would  bring  price 
of  radio-tv  properties  (NBC  affiliated) 
down  to  possibly  $6-7  million.  Among 
others  who  recently  have  looked  at  prop- 
erties are  Edgar  Stern  Jr.  (WDSU-AM-TV 
New  Orleans)  and  Metropolitan  Broad- 
casting Co.  (WNEW-AM-TV  New  York, 
WTTG  [TV]  Washington  and  WHK  Cleve- 
land). Allen  Kander  &  Co.  has  been  active 
in  negotiations  and  holds  minority  stock 
position  in  Outlet  Co. 

• 

NEST  EGGS  •  Proxy  statement  issued  last 
week  by  CBS  Inc.  (story  page  76)  listed 
numbers  of  shares  of  stock  held  by  Wil- 
liam S.  Paley,  chairman,  and  Frank  Stan- 
ton, president,  but  didn't  say  what  they 
were  worth.  Computed  at  market  price  as 
of  last  Thursday,  Mr.  Paley's  CBS  stock 
(10.57%  of  all  outstanding  shares)  was 
worth  $30,090,591.50;  Dr.  Stanton's 
(1.83%),  $5,572,055.00. 

• 

First  comprehensive  qualitative  analysis 
of  major  radio  market  (Southwest)  involv- 
ing 250  family  universe  is  nearing  com- 
pletion, with  results  to  be  forthcoming 
within  next  few  weeks.  Project,  reportedly 
costing  in  neighborhood  of  $20,000,  is  de- 
signed to  yield  not  only  sales  ammunition 
but  also  most  complete  breakdown  of  sets- 
in-use  and  program  preferences  ever  made 
in  one  radio  market  over  sustained  period. 
• 

LICENSE  RENEWALS  •  FCC  is  about 
set  to  issue  proposed  rulemaking  order 
governing  revision  of  application  renewals 
form  on  program  content.  Commission 
might  have  acted  last  week  but  only  four 
members  were  present.  Proposals  under 
which  rulemaking  will  be  asked,  in  general, 
would  go  a  long  way  toward  meeting  speci- 
fications of  government-industry  group 
recommendations  developed  through  the 
Committee  on  Radio  &  Television  Broad- 
casting of  Advisory  Council  on  Federal 
Reports.  Development  of  proposed  new 
standards  has  been  under  consideration  by 


FCC  for  three  years.  Rulemaking,  when 
released,  will  simply  constitute  proposal 
and  not  final  action.  Comments  will  be  in- 
vited preparatory  to  final  action. 

• 

Ogilvy,  Benson  &  Mather  Inc.,  New 
York,  reportedly  is  feeling  Schwepperves- 
cent  over  initial  station  reaction  to  its  let- 
ter seeking  station  manager  reaction  to 
broadcasts  of  radio  spots  for  Schweppes 
quinine  water  (tonic)  using  such  words  as 
"gin"  and  "vodka"  [Avertisers  &  Agen- 
cies, Oct.  20].  Positive  reaction  to  pro- 
posal is  better  than  first  anticipated,  with 
yeas  outnumbering  nays.  But  there  are 
straddlers  (stations  saying  they'd  go  along 
only  if  another  station  in  their  market 
would  make  first  step).  Number  of  yeas 
even  suggested  specific  time  slots  in  which 
they'd  carry  gin-and-tonic  spots — many 
saying  post  11  p.m. 

• 

TV  AND  VOTING  •  Here's  tip  on  up- 
coming Cunningham  &  Walsh  findings  on 
tv's  effectiveness  during  political  campaign, 
particularly  upon  those  susceptible  to 
switching  vote.  Battleground  selected  is 
New  York  state  where  Averell  Harriman 
and  Nelson  A.  Rockefeller  vied  for  gover- 
norship— race  which  swept  in  Rockefeller 
with  apparently  significant  aid  of  tv. 
Agency's  research  staff  is  collating  find- 
ings. Results  will  be  available  about  first 
week  of  December.  Prior  to  election, 
C  &  W  chairman  John  P.  Cunningham  in 
speech  referred  to  agency's  small  pilot 
taken  on  subject,  revealing  that  at  least 
24%  of  independent  vote  appeared  to  be 
"switchable  by  television"  [Advertisers  & 
Agencies,  Nov.  3].  New  York  race  which 
ran  against  Democratic  tide,  featured  for- 
mer NBC  Board  Chairman  Sylvester  L. 
(Pat)  Weaver  behind  scenes  as  profes- 
sional tv  aid  to  Mr.  Rockefeller. 

• 

C&W's  findings  also  may  ease  agency 
sensitivity  over  charges  of  "manipulating" 
mass  voters  into  accepting  "personality" 
candidates.  Reason:  Exhaustive  pre-cam- 
paign  market  potential  study  on  Gov.- 
elect  Nelson  Rockefeller  conducted  by 
Marschalk  &  Pratt  (Div.  of  McCann- 
Erickson)  bore  out  end  result  of  500,000- 
plus  vote  plurality  in  New  York  state  guber- 
natorial race.  M&P,  it's  understood,  gauged 
voter  sentiment  long  before  it  was  ap- 
pointed local  GOP  agency,  and  when 
named,  immediately  arranged  "exposure" 
of  Mr.  Rockefeller  in  prime  daytime  tv 
slots  for  housewife  audience,  thus  beating 
opposition  to  punch. 

• 

HORROR  STORY  •  If  one  thinks  deeply 
about  what's  happening  to  FCC  in  cur- 
rent exposes  of  tv  influence  pressures  and 
studies  import  of  Justice  Dept.'s  recom- 
mendations in  Miami  ch.  10  case,  possibili- 
ties  are   frightening.    Washington  rumor 


mills  see  two  serious,  if  remote,  prospects 
— ripper  legislation  abolishing  FCC  and 
setting  up  new  agency  or  appointment  of 
special  prosecutor  by  Justice  Dept.  to  in- 
vestigate whole  FCC  and  all  comparative 
hearing  grants  made  during  last  several 
years.  FCC  officials,  dreading  uncontrolled 
and  spur-of-the-moment  action  at  either 
end  of  Pennsylvania  Ave.,  acknowledged 
they  have  to  investigate  fully  every  case 
where  "substantial"  allegations  have  been 
made  of  ex  parte  influences,  but  feel  they 
can  only  do  it  on  "responsible"  basis  if 
Congress  (especially  Rep.  Harris)  would 
leave  them  alone. 

• 

Middle  of  road  action  for  FCC  com- 
missioners— between  extremes  of  refusing 
to  talk  to  anyone  involved  in  litigation  be- 
fore Commission  and  wide-open  policy 
which  gives  credence  to  backstairs  influ- 
ence peddling — has  been  suggested  by 
non-communications  lawyer  close  to  regu- 
latory facets  of  radio-tv:  If  ex  parte  con- 
versation occurs,  let  commissioner  dictate 
memo,  circulate  it  to  all  commissioners 
and  parties.  In  this  way,  it  was  explained, 
other  parties  can,  if  they  like,  answer  or 
rebut  arguments.  That's  all  law  says,  it  was 
emphasized,  that  all  parties  be  permitted 
to  have  knowledge  of  and  answer  off- 
record  propositions. 

• 

SPOT  RECORD  »  Current  indications  are 
that  fall  season  will  be  spot  television's 
biggest  to  date,  with  business  up  10  to 
15%  over  same  period  last  year.  But  fact 
that  total  "pie"  is  bigger  doesn't  mean  all 
stations  will  register  increases,  though 
many  will.  There  are  more  stations  now, 
and  variations  can  be  expected  accord- 
ing to  market  size,  number  of  stations,  etc. 
• 

Latest  reversal  of  U.  S.  Court  of  Ap- 
peals— overturning  1955  FCC  rulemak- 
ing requiring  fm  stations  to  cease  simple x- 
ing  functional  music — will  be  strenuously 
opposed  by  FCC  and,  if  need  be,  taken  to 
Supreme  Court.  Lower  court's  2-1  de- 
cision, construing  functional  music  opera- 
tions as  broadcasting,  reverses  FCC's  con- 
tention that  they  are  non-broadcasting.  If 
they  constitute  broadcasting,  according  to 
FCC  authorities,  then  such  services  would 
have  to  comply  with  broadcasting  rules, 
including  sponsor  identification. 

• 

COX  REPORT  •  Look  for  end  of  Novem- 
ber report  on  place  of  tv  in  small  com- 
munities, to  be  submitted  to  Senate  Com- 
merce Committee  by  special  tv  counsel 
Kenneth  A.  Cox,  now  back  in  private  prac- 
tice in  Seattle.  Report,  first  of  two  planned, 
will  cover  satellites,  translators,  boosters 
and  CATV  systems.  Final  report  on  over- 
all allocations  should  be  in  hands  of  Senate 
committee  before  86th  Congress  opens 
Jan.  7 — about  same  time  as  TASO  report. 


Broadcasting 


November  17,  1958    •    Page  5 


MOVIES 

make  WAGA  TV 


live  channel  0  with 

MORE  SELLING  POWER 


In  Greater  Atlanta  and  58  surrounding  counties  WAG  A -TV 
is  boosting  sales  and  ratings  with  powerful  new  program- 
ming that  includes  multi-million  dollar  purchases  of  732 
Warner  Brothers  first-run  films  and  hundreds  of  Screen 
Gems,  RKO,  UA  and  20th  Century  films  for  the  Early  Show 
at  5:30  PM  and  late  evening  Starlight  Movies. 

Also,  there's  more  news  coverage — more  modern  equip- 
ment— more  merchandising — and  more  market  coverage 
on  Atlanta's  live  Channel  5!  See  your  KATZ  man  today. 

C(>Mf^        WAGA-TV  Atlanta   WJW-TV  Cleveland  WJBK-TV  Detroit  WSPD-TV  Toledo 


THE  WEEK  IN  BRIEF 


Tv  Turnabout  in  Videotown — Peak  viewing  is  reported  by 
Cunningham  &  Walsh  for  its  laboratory  tv  city;  agency's 
survey  contrasts  with  its  viewing  "plateau"  reported  in  1956, 
and  the  emphasized  selective  viewing  of  1957.  Radio  is  fash- 
ionable, too;  remarkable,  sharp  gains  noted  in  housewives' 
morning  listening.  Page  31. 

Should  You  Visit  That  Timebuyer?  —  NBC  timebuyer 
opinion  panel  says  what  it  thinks  of  station  callers,  how  much 
good  they  do  and  offers  a  guide  of  do's  and  don'ts.  Page  33. 


Tv  Network  Take — Billings  for  the  three  networks  rose 
10.6%  for  September  over  September  1957.  The  total  reflects 
gains  for  two  of  the  networks,  ABC-TV  16.2%  and  NBC-TV 
7.3%,  but  a  2.6%  slump  for  CBS-TV  below  the  previous 
September.  Page  76. 

Ban  on  Paid  Politics? — New  Jersey  broadcasters  told  by 
Ralf  Brent,  WIP  Philadelphia,  they  should  refuse  to  accept 
sponsored  campaign  material  under  rules  of  Sec.  315  and 
substitute  their  own  political  programming.  Page  78. 


Tv-Radio  at  Advertisers'  Convention — Television  expendi- 
tures of  $1.5  billion  predicted  for  1959,  page  44.  Wallach 
presents  results  of  controversial  in-home  tv  study,  page  48. 
Advertisers  say  they'll  back  networks  in  case  of  AFTRA 
strike,  page  40.  Officials  say  big  fight  over  agency  compen- 
sation is  over,  now  comes  down  to  negotiations  between 
advertisers  and  agencies  individually,  page  39.  Schachte 
elected  ANA  board  chairman,  Forst  vice  chairman,  West  re- 
elected president.  Page  40. 


EWR&R  Tv  Commercials  Analysis — Suggestions  on  im- 
proving the  effectiveness  of  tv  commercials  highlights  a  re- 
search study  compiled  by  Erwin  Wasey,  Ruthrauff  &  Ryan. 
Page  50. 


Food  Advertisers'  Millions — In  combined  tv  network  and 
spot  time  purchases,  foods-grocery  product  advertisers  lead 
all  other  groups  by  wide  margin.  As  a  group  they  spent 
$118.8  million  in  gross  rates  for  six-month  period  this  year. 
Combined  figures  for  the  first  half  of  this  year  break  down 
spending  by  product  classification.  Page  54. 


Did  McConnaughey  Solicit  Bribes? — Several  witnesses  tell 
House  Legislative  Oversight  Subcommittee  they  heard  rumors 
he  did  in  Pittsburgh  ch.  4  case,  but  nobody  remembers  who 
started  them  or  when.  Two  witnesses  in  sharp  conflict  with 
former  FCC  Chairman  McConnaughey  to  tell  his  side  of 
story.  Page  60. 


That  Volatile  Miami  Case — Parties  in  ch.  10  case  pleaded 
their  cases  today  in  oral  argument  before  Judge  Stern;  Justice 
Dept.  and  special  FCC  counsel  ask  that  Mack's  vote  and 
grant  to  National  Airlines  be  voided  and  all  parties  except 
L.  B.  Wilson  be  disqualified.  Page  66. 


New  WBC  Radio  Rep  Plans — Westinghouse  Broadcasting 
Co.  appoints  Am  Radio  Sales  Corp.  to  represent  in  national 
sales  of  all  six  radio  stations.  It's  part  of  general  shift  of 
Westinghouse  from  "outside"  rep  firms  to  those  in  which 
it  has  ownership  or  control.  Page  85. 


No  More  'News'  in  News  Around  the  Clock — WNEW  and 
New  York  Daily  News  terminate  17-year  working  partner- 
ship Dec.  3 1 ;  WNEW  owner-operator  Metropolitan  Broad- 
casting Co.  plans  its  own  news  operation  as  Daily  News  seeks 
new  New  York  radio  outlet  to  carry  its  newscasts.  Page  88. 


AFTRA  Strike  Threat — American  Federation  of  Television 
&  Radio  Artists  faces  first  national  strike  in  its  history.  The 
main  issue:  Videotape.  Page  96. 


Honors  for  Farm  Safety  Efforts — National  Safety  Council 
makes  awards  to  two  networks,  eight  television  outlets  and 
22  radio  stations.  Page  98. 


Chicago  Story — Spiraling  overhead  caused 
the  ax  to  fall  on  live  tv  in  Chicago  and  cast 
the  sponsor  in  the  role  of  unwilling  execu- 
tioner, in  the  view  of  an  agencyman  who 
places  a  lot  of  local  broadcast  business. 
Arthur  M.  Holland,  owner  of  Malcolm- 
Howard  Adv.  Agency,  analyzes  the  situa- 
tion in  Monday  Memo.  Page  113. 


DEPARTMENTS 


MR.  HOLLAND 


Storer  WITI-TV  Purchase  Okayed — FCC  indicates  satis- 
faction with  Storer  Broadcasting  Co.'s  earlier  explanation  of 
intentions  and  prospects  in  Milwaukee,  approves  vhf  buy 
by  3-1  vote.  Page  72. 

National  Theatres-NTA — In  its  first  move  toward  acquiring 
National  Telefilm  Assoc.,  New  York,  National  Theatres' 
board  of  directors  agrees  to  purchase  the  common  stock  hold- 
ings of  the  three  principal  officers  of  National  Theatres  Assoc. 
Page.  72. 

CBS  Sales,  Earnings  Up — Nine-month  figures  show  all- 
time  record,  but  not  enough  to  repeat  midyear  profit  beat 
on  RCA.  New  plan  may  change  corporate  voting  system. 
Page  76. 


ADVERTISERS  &  AGENCIES   .  .  31 

AT  DEADLINE    9 

AWARDS    98 

BUSINESS  BRIEFLY    56 

CHANGING  HANDS    88 

CLOSED  CIRCUIT    5 

COLORCASTING    15 

EDITORIALS   114 

EDUCATION    94 

FILM    72 

FOR  THE  RECORD   104 

GOVERNMENT    60 

IN  REVIEW    15 

INTERNATIONAL   94 

LEAD  STORY    31 

MANUFACTURING    93 


MONDAY  MEMO   113 

NETWORKS   76 

OPEN   MIKE   22 

OUR  RESPECTS    26 

PEOPLE   100 

PERSONNEL  RELATIONS    96 

PROGRAMS  &  PROMOTIONS.  .102 

STATIONS    85 

TRADE  ASSNS   78 

UPCOMING   82 


Broadcasting 


November  17,  1958    •    Page  7 


They  buy  as  a  family . . . 


because  they  were  sold  as  a  family . . . 


1 

 -    -  1 

Ay  //f#/r  local  Meredith  station! 


KANSAS  CITY 

SYRACUSE 

PHOENIX 

OMAHA 

TULSA 


KCMO 

WHEN 

KPHO 

WOW 

KRMG 


KCMO-TV 
WHEN-TV 
KPHO-TV 
WOW-TV 


The  Katz  Agency 
The  Katz  Agency 
The  Katz  Agency 
John  Blair  &  Co.  and  Blair-TY 
John  Blair  &  Co. 


Meredith  Stations  Are  Affiliated  With  Better  Homes  and  Hardens  and  Successful  Farming  Magazines 


Page  8    •    November  17,  1958 


Broadcasting 


at  (/eat/line 


 : 


FCC  REOPENING  OF  PITTSBURGH  CH.  4  CASE 
URGED  BY  REPS.  WILLIAMS,  WOLVERTON 


Two  members  of  House  Legislative  Over- 
sight Subcommittee  Friday  (Nov.  14)  called 
on  FCC  to  throw  out  its  July  1957  award 
of  ch.  4  Pittsburgh  and  re-open  case.  State- 
ments were  made  by  Acting  Chairman  John 
Bell  Williams  (D-Miss.)  and  Rep.  Charles 
Wolverton  (R-N.  J.)  as  subcommittee  con- 
tinued investigation  of  alleged  bribe  offers 
to  and  solicitations  by  then  FCC  Chairman 
George  C.  McConnaughey  (see  earlier 
story,  page  60). 

Principal  charges  are  that  two  applicants 
who  merged  to  win  channel,  Tv  City  Inc. 
and  Hearst-WCAE  Pittsburgh,  received 
bribe  solicitations  of  $50,000  and  $200,000, 
respectively.  Rep.  Williams  Friday  suggested 
rumors  of  bribe  negotiations  may  have  been 
deliberately  spread  to  influence  outcome  of 
contest.  Committee  continued  to  meet  stone 
wall  in  quest  to  learn  source  of  rumor  or 
who  made  solicitations. 

At  start  of  Friday  morning  testimony, 
Scott  Fink  and  son  David,  principals  in  ch. 
4  applicant  Wespen  Tv,  were  called  to  wit- 
ness stand.  Elder  Fink  testified  Earl  Reed, 
president  of  Tv  City,  offered  Wespen  5% 
of  applicant  to  merge  with  Tv  City  in  July 
1953,  soon  after  Wespen  application  was 
filed. 

Mr.  Fink  stated  Mr.  Reed  pointed  out  his 
(also  partially  owned  by  CBS)  KQV  Pitts- 
burgh was  affiliated  with  CBS  and  that 
they  could  get  early  grant  for  ch.  4,  sta- 
tion could  be  sold  to  network  for  "a  quick 
capital  gain."  Witness  said  Mr.  Reed  stated 
he  would  deny  this  statement  if  asked  about 
it  later. 

Sources  Explained 

Both  Finks  said  they  heard  of  alleged  re- 
tainer to  be  paid  Mr.  McConnaughey  by 
Hearst  from  William  Matta,  fourth  appli- 
cant for  ch.  4,  and  Mr.  Eckels,  who,  David 
Fink  testified,  stated  he  got  information 
from  Tv  City  attorney  W.  Theodore  Pier- 
son.  Father  and  son  said  they  knew  noth- 
ing of  alleged  $50,000  Tv  City  payoff  to 
Mr.  McConnaughey  until  subcommittee  be- 
gan its  hearings. 

Scott  Fink  said  his  reaction  to  Hearst- 
WCAE  rumor  was  that  it  seemed  grant  "up 
for  public  auction  and  I  wanted  no  part  of 
it."  He  stated  this  and  death  of  Wespen 
attorney,  Dwight  Doty,  were  instrumental 
in  decision  to  drop  Wespen  application  in 
return  for  $50,000  expenses. 

It  was  Mr.  Doty,  elder  Fink  testified,  who 
first  informed  him  of  3-3  tie  vote  at  FCC. 
He  said  Mr.  Doty  secured  this  information 
through  a  telephone  call  to  FCC  same  day 
as  oral  argument  in  ch.  4  case. 

Recalled  to  stand  Friday,  former  Tv  City 


attorney  George  Sutton  again  denied  under 
oath  he  knew  of  bribe  rumors  at  time  case 
pending  before  Commission.  He  also  again 
"unequivocally"  denied  Tv  City  Director 
Lee  W.  Eckels  discharged  him  as  counsel 
at  June  4,  1957,  luncheon  or  at  any  other 
time.  Mr.  Eckels,  recalled  to  stand  immedi- 
ately, was  asked: 

"Did  you  or  did  you  not  terminate  his 
[Eckels']  services  on  that  date  [June  4]?" 

"I  did  terminate  his  services  on  that 
day,"  Mr.  Eckels  replied.  "I  cannot  recall 
the  words  that  were  used  but  I  thought  it 
was  made  very,  very  clear  that  the  relation- 
ship .  .  ."  had  ended. 

Former  FCC  General  Counsel  Warren 
Baker  testified  on  his  relationship  with  Tv 
City  principals  during  tv  contest.  Mr.  Baker 
entered  into  record  letter  to  subcommittee 
setting  out  separation  of  general  counsel 
from  FCC  and  was  testifying  at  own  re- 
quest. Referring  to  letters  written  by  Raoul 
Desvernine  to  Mr.  Reed  (see  earlier  story), 
Mr.  Baker  said  he  could  not  be  responsible 
for  statements  made  by  others. 

He  said  nothing  improper  in  actions  and 
his  job  to  inform  applicants  on  procedural 
matters.  "Mr.  Reed  came  to  me  for  infor- 
mation which  he  had  a  right  to  get  from 
me,"  Mr.  Baker  stated.  "He  did  not  ask  me 
for  advice  on  how  to  run  his  case." 

FCC  General  Counsel  John  Fitzgerald 
testified  on  reported  3-3  tie  Commission  vote 
in  June  1957,  at  time  he  was  chief  of  Opin- 
ions &  Reviews.  He  was  asked  about 
penciled  notations  on  FCC  document,  in 
Mr.  Fitzgerald's  handwriting,  which  listed 
Comrs.  McConnaughey,  Lee  and  Doerfer  as 
favoring  Hearst  and  Comrs.  Mack,  Hyde 
and  Bartley  favoring  Tv  City. 

Mr.  Fitzgerald  said  this  did  not  constitute 
formal  vote  but  his  interpretation  of  how 
commissioners  stood.  He  said  notations 
made  June  5,  1957,  and  that  he  knew  noth- 
ing about  reported  leak  of  vote  June  3. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  31. 


REVLON  INTO  SPOT  •  Network-heavy 
Revlon  is  edging  farther  into  spot.  With 
two  products  already  using  limited  spot — 
Spray  Net  and  Hi  and  Dri  Roll-On  deodor- 
ant— cosmetics  manufacturer  is  placing  in- 
timate cologne  in  four-week  tv  campaign 
in  10  markets  starting  Dec.  7.  Agency: 
C.  J.  LaRoche  &  Co.,  N.  Y. 

VICEROY  CONTINUES  •  Brown  &  Wil- 
liamson Tobacco  (Viceroy  cigarettes),  re- 
news quarter  sponsorship  of  NBC  Radio's 
News-on-the-Hour  for  52  weeks,  effective 
Dec.  29.  Agency:  Ted  Bates  &  Co.,  N.  Y. 

AVON  TO  RETURN  •  Avon  Cosmetics, 
N.  Y.,  terminating  its  tv  spot  pre-Christ- 
mas  campaign  in  114  markets  first  week 
in  December,  will  return  to  these  markets 
after  first  of  year  with  "somewhat  reduced 
(in  frequency)  schedule."  Agency:  Mon- 
roe F.  Dreher,  N.  Y. 


Monroney  Pledges  Rating  Study 

Sen.  Mike  Monroney  (D-Okla.)  prom- 
ised "searching  study"  of  radio-tv  rating 
services,  including  their  effect  on  dropping 
of  local  programs.  Statement  was  released 
Friday  by  Chicago  Chapter  of  American 
Federation  of  Television  &  Radio  Artists, 
following  Thursday  conference  between 
Senator  and  local  union  officials.  Chicago 
AFTRA  chapter  has  been  waging  fight 
against  NBC's  Chicago  programming  poli- 
cies. Hearings  on  ratings  before  Senate 
Commerce  subcommittee,  which  is  headed 
by  Sen.  Monroney,  are  scheduled  to  re- 
sume in  January. 


ARBITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Nov.  7-13  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE 

PROGRAM   AND  TIME 

NETWORK 

RATING 

Fri.,  Nov.  7 

Phil  Silvers  (9  p.m.) 

CBS-TV 

22.7 

Sat.,  Nov.  8 

Gunsmoke  (10  p.m.) 

CBS-TV 

31.7 

Sun.,  Nov.  9 

Loretta  Young  (10  p.m.) 

NBC-TV 

29.5 

Mon.,  Nov.  10 

Ann  Sothern  (9:30  p.m.) 

CBS-TV 

28.1 

Tues.,  Nov.  1 1 

Rifleman  (9  p.m.) 

CBS-TV 

27.5 

Wed.,  Nov.  12 

Shirley  Temple  Story  Book  (7:30  p.m.) 

NBC-TV 

30.3 

Thurs.,  Nov.  13 

Zorro  (8  p.m.) 

ABC-TV 

20.5 

Broadcasting 


November  17,  1958    •    Page  9 


PEOPLE 


at  deadline 


AB-PT  Nine-Month  Earnings  Up; 
Goldenson  Cites  Audience  Gains 

Although  not  providing  specific  dollar 
figures,  American  Broadcasting-Paramount 
Theatres  Inc.  reported  Friday  its  broadcast 
revenues  compared  favorably  during  third 
quarter  this  year  to  same  period  last  year 
and  ABC-TV  "is  showing  improvement  over 
last  year."  AB-PT  net  operating  profit  for 
first  nine  months  of  1958  was  $4,142,000 
(94  cents  per  share)  compared  with 
$4,033,000  (91  cents  per  share)  for  same 
period  of  1957.  Estimated  consolidated 
earnings  including  capital  gains  for  first 
nine  months  were  $4,392,000  ($1  per 
share)  compared  to  $4,082,000  (92  cents 
per  share)  same  period  last  year.  Third 
quarter  consolidated  earnings  were  $1,127,- 
000  (25  cents  per  share)  compared  to 
$1,289,000  (29  cents  per  share)  third  quar- 
ter 1957. 

Leonard  H.  Goldenson,  AB-PT  president, 
noted  ABC-TV  enjoyed  audience  gain  this 
season  in  addition  to  improved  billing  and 
expanded  daytime  schedule.  He  said  theatre 
business  "was  well  ahead  of  the  previous 
three  months"  but  not  equal  to  level  of 
theatre  income  in  third  quarter  1957.  With 
AB-PT  interests  ranging  through  broadcast, 
movie,  phonograph  and  other  fields,  he  said 
firm  is  "nation's  most  diversified  mass  enter- 
tainment company." 

ABC  Lining  Up  Northwest 

ABC  is  three-fourths  complete  in  new 
am  and  tv  affiliations  in  Seattle  and  Port- 
land, Ore.,  after  shift  to  NBC  of  King 
Broadcasting  Co.'s  KING-AM-TV  Seattle 
and  KGW-AM-TV  Portland  [Networks, 
Oct.  20  et  seq].  ABC  announced  Friday 
(Nov.  14)  new  primary  affiliation  with 
KPTV  (TV)  Portland  (ch.  12),  effective 
May  1,  1959.  In  Seattle,  ABC  already  has 
primary  affiliation  with  KOMO-AM-TV  in 
Seattle.  Left:  Radio  affiliation  gap  in  Port- 
land. 

Price  Group  Buys  WKIX  Raleigh 

Sale  of  WKIX-AM-FM  Raleigh,  N.  C, 
by  Theodore  I.  Oberfelder  to  Ralph  Price, 
James  M.  Stephenson,  Hugh  E.  Holder  and 
James  G.  W.  MacLamroch,  each  25%,  for 
$125,000  cash  plus  assumption  of  $80,000 
mortgage  and  $10,000  note  was  filed  with 
FCC  Friday.  Mr.  Price  is  minority  stock- 
holder and  director  in  Jefferson  Standard 
Life  Insurance  Co.,  parent  of  licensee  of 
WBT  and  WBTV  (TV)  Charlotte  and  other 
stations.  Mr.  Stephensen  is  principal  owner 
of  WFVG  Fuquay  Springs,  N.  C,  and  Mr. 
Holder  WFVG  general  manager.  WKIX 
is  ABC  and  MBS  affiliate  on  850  kc,  10 
kw  day,  5  kw  night  directional.  WKIX-FM 
is  on  96.1  mc  with  29.5  kw. 


Last-Minute  Effort  Planned 
To  Avoid  AFTRA  Net  Strike 

Negotiators  for  American  Federation  of 
Television  &  Radio  Artists  and  radio-tv 
network  were  scheduled  to  meet  in  New 
York  Saturday  (Nov.  15)  in  eleventh-hour 
effort  to  avert  national  strike  at  midnight 
Saturday  when  present  contract  expires  (see 
page  96).  AFTRA  reported  Friday  that 
three  unions,  in  addition  to  Screen  Actors 
Guild,  have  pledged  "complete  support"  in 
event  of  strike.  They  are  American  Guild 
of  Musical  Artists,  American  Guild  of  Vari- 
ety Artists  and  Actors  Equity  Assn. 

Meanwhile  in  Los  Angeles  networks  were 
readying  supervisory  personnel  to  take  over 
radio  station  announcing  chores  if  strike 
should  come  over  weekend.  Although  focus 
of  AFTRA  negotiations  has  been  on  tele- 
vision, network  radio  is  also  involved. 
Should  AFTRA  strike  networks,  ABC's 
KABC,  CBS's  KNX  and  RKO  Teleradio's 
KHJ,  all  in  Los  Angeles,  would  be  involved. 
NBC-affiliated  (but  not  owned)  KFI  Los 
Angeles  negotiated  AFTRA  agreement  few 
months  ago  and  would  not  be  affected  by 
strike.  Neither  would  operations  of  non- 
affiliated stations,  whose  AFTRA  agree- 
ments run  through  April  1959. 

Fellows  Heads  NAB  Officials 
On  Programs  Saluting  Tv  Week 

Long  list  of  network  and  station  appear- 
ances by  NAB  staff  executives  is  scheduled 
during  National  Television  Week,  which 
started  yesterday  (Nov.  16).  President  Har- 
old E.  Fellows  will  be  interviewed  Nov.  20 
on  NBC-TV's  Today  program  (early  Tv 
Week  story  page  78). 

Thad  H.  Brown  Jr.,  NAB  tv  vice  presi- 
dent, will  take  part  in  number  of  network 
and  station  programs.  Donald  N.  Martin, 
public  relations  assistant  to  President  Fel- 
lows, will  take  part  in  interviews.  Salutes  to 
television  are  scheduled  on  programs. 

Baltimore  Tax  Ruling  Appealed 

Re-argument  in  Maryland  Court  of  Ap- 
peals ruling,  which  sustained  lower  court 
finding  that  Baltimore  city  tax  on  advertis- 
ing made  media  is  illegal,  requested  by 
Hugo  A.  Ricciuti,  acting  city  solicitor.  Re- 
peal of  tax,  effective  since  first  of  year,  be- 
comes effective  Dec.  31.  City  has  already 
collected  $1.5  million  from  ad  tax,  which 
it  must  refund  as  result  of  court  ruling. 

RCA  Markets  New  Stereo  Unit 

RCA  Victor  Radio  &  Victrola  Div.  an- 
nounced Friday  that  production  will  begin 
Dec.  1  on  what  it  describes  as  first  "maga- 
zine-loading" stereo  tape  player-recorder. 
Unit,  which  utilizes  recently-developed  RCA 
tape  cartridge  design,  will  record  and  play 
back  either  two  hours  monaurally  or  one- 
hour  stereophonically,  company  said. 


DONALD  JONES,  vice  president  of  Mac- 
Manus,  John  &  Adams  and  head  of  agency's 
new  business  committee,  appointed  head 
of  MJA  Los  Angeles  office.  RALPH  YAM- 
BERT,  who  temporarily  headed  West  Coast 
office,  has  resigned  to  form  his  own  agency. 

DEANE  COORDS,  copy  supervisor,  Ken- 
yon  &  Eckhardt,  N.  Y.,  and  with  agency 
since  1953,  elected  vice  president.  Before 
he  joined  K&E,  he  was  creative  head  of 
tv  and  radio  at  Hewitt,  Ogilvy,  Benson  & 
Mather  (now  without  Hewitt),  N.  Y. 

MIMS  THOMASON,  vice  president  and 
business  manager  of  United  Press  Interna- 
tional, N.  Y.,  named  first  vice  president  of 
UPI,  assuming  executive  direction  of  all 
company  operations,  and  continuing  as  busi- 
ness manager. 

JOHN  ESAU,  formerly  general  manager 
of  KWWL-AM-TV  Cedar  Rapids,  la.,  and 
NORMAN  J.  OSTBY,  formerly  MBS  west 
coast  division,  appointed  east  and  west 
coast  regional  sales  managers,  respectively, 
for  Programatic  Broadcasting  Service  Inc., 
N.  Y. 

CHARLES   E.   TRAINOR,   former  sales 
promotion  manager,  WAGA-AM-TV  At-  I 
lanta,  and  most  recently  head  of  Atlanta  1 
office,  For  joe  &  Co.,  station  representative,  I 
to  same  post  with  Adam  Young  Inc.  in 
that  city,  succeeding  HAROLD  PARKS, 
transferred  to  New  York  headquarters  as 
eastern  sales  manager. 

DAVE  GARROWAY,  host  of  NBC-TV's 
Today  (Mon.-Fri.  7-9  a.m.)  returns  to  pro-  J 
gram  next  Monday  (Nov.  24)  after  absence 
since  Oct.  23,  when  he  suffered  collapse. 

 ; 

TWX  Rate  Protests  Planned 

Tariff  schedules  by  American  Telephone 
&  Telegraph  Co.  and  Western  Union,  as  re-  } 
vised,  boosting  cost  of  private  line  teletype-  I 
writer  service  are  scheduled  to  go  into  effect 
Dec.  1,  FCC  spokesman  said  Friday.  NAB, 
news  wire  services  and  other  users  are  ex-  1 
pected  to  protest  increases  and  ask  90-day  I 
suspension  by  Nov.  21  deadline  for  opposi-  ! 
tions,  with  FCC  acting  on  protests  week  of  r 
Nov.  24.   Hearing  was  held  Nov.  12  and  I 
resumes  Dec.  1.  WU  was  authorized  last 
week  to  scale  down  its  proposed  annual  | 
increases  from  about  $7.7  million  to  $5.5 
million. 


PAY  TV  SETBACK 

Closed-circuit  subscription  television 
promoters  got  setback  in  Houston  last 
week  when  city  attorney  ruled  city 
had  no  power  to  grant  pay  tv  fran- 
chise. Seven  applicants  had  franchise 
petitions  pending.  Houston  City  Coun- 
cil  deferred  action  after  city  attorney 
ruled  that  closed-circuit  pay  tv  was 
not  public  utility  and  hence  not  within 
city's  power  to  issue  franchise. 


Page  10    •    November  17,  1958 


Broadcasting 


MYSTERY- 


SUSPENSE 


v  v 


..from 


V 


A  -THRILLING  NEW 


TV's  MOST 


NEW  SERIES! 


-   IN  TH 


ZIV'S  NEW  HIT  SHOW  STARRING 


DANE  CLARK 


A  HERO  you'll  always  remember! 


JOAN  MARSHALL 

A  HEROINE  you'll  never  forget! 


their  partner! 


their  cargo! 


Every  week  a  half-hour 

RACING  WITH  EXCITEMENT  ...  J 
SIZZLING  WITH  SUSPENSE 


<1  t 


J 


Hr 

OLORFUL  CARIBBEAN! 


FROM  THE  FLORIDA  KEYS  TO  TRINIDAD  .  .  . 

They  find  g(piQSlVfe  A^I/DM in  every  P°rt  »f  call! 

Here's  a  dynamic  new  star  team,  destined  to 
become  TV's  greatest  romantic  pair !  They're 
together  and  terrific  in  a  series  filled  with 
Mystery  and  Intrigue  amid  Tropical  Splendor! 

Yes,  Ziv  is  first  again  with  the  NEW,  the  BOLD,  the 
EXCITING,  truly,  new  dimensions  in  TV  entertainment! 


zivs  new  ONE-OF-A-KIND  series  . . 


TOD  VENTURE" 


PER 


MORE 


DRAMA 

PER  WEEK! 


MORE 


OUTDOOR 

ADVENTURE 

PER  HALF  HOUR! 


to  give  YOU  More  VIEWERS! 
More  SALES!  More  PROFITS! 


Compelling 
MERCHANDISING 
and  PROMOTION  AIDS 

help  you  win  immediate 
audience  acceptance, 
d  market-wide  interest 
and  enthusiasm, 
pave  the  way  to  greater 
selling  success! 


starring  DANE  CLARK  -  JOAN  MARSHALL 


Safe 


IN  REVIEW 


CONQUEST 


It's  still  a  rarity  to  come  across  a  tv 
series  that  looks  as  good — if  not  better — 
the  second  season  of  its  life,  but  such  may 
well  be  the  case  when  it  comes  to  Conquest, 
a  high-budgeted  science  program  devised 
by  CBS  News  and  sponsored  by  Monsanto. 
Conquest  returned  to  the  air  yesterday 
(Nov.  16)  and  is  due  for  one  more  ex- 
posure before  (it  is  hoped)  the  sponsor 
renews. 

Yesterday's  hour-long  program  covered 
in  depth  two  forms  of  "power"  that  have 
puzzled  mankind  but  which  show  promise 
of  being  harnessed — the  power  of  man's 
brain  and  the  power  of  the  ocean's  waves. 
Unrelated,  perhaps,  but  nonetheless  of  vital 
concern  to  all,  the  two  topics  received  a 
dedicated  going-over  by  a  host  of  pro- 
ducers and  writers  who  obviously  know 
their  craft  and  are  sufficiently  interested  in 
science  to  put  across  a  highly-informative 
and  stimulating  report. 

The  incredible  pictorial  study  of  how 
medical  science  has  begun  to  probe  be- 
neath the  outer  layers  of  the  brain's  cortex 
defies  description.  Viewers  were  "taken" 
into  the  surgical  amphitheatre  at  Johns  Hop- 
kins U.  to  observe  a  conscious  (but  anes- 
thetized) epileptic  undergoing  electronic 
exploration  of  his  brain,  saw  surgeons  touch 
various  portions  of  his  "grey  matter,"  elicit- 
ing visible  responses.  They  also  witnessed 
fascinating  experiments  on  animals  at  Yale 
and  Michigan  universities. 

Less  spellbinding  (but  no  less  awesome) 
was  CBS'  report  on  how  the  Stevens  In- 


stitute of  Technology  and  the  U.  S.  Army 
Corps  of  Engineers  are  fighting  sea  damage 
to  ships  and  shores.  Audiences  were  whisked 
from  Montauk  Point,  Long  Island  (where 
the  Atlantic  is  eating  chunks  out  of  the 
headlands)  to  a  dry-land  water  tank  in 
which  model  ships  are  subjected  to  sim- 
ulated watery  tortures,  back  to  a  hurricane- 
torn  harbor,  thence  to  Vicksburg,  Miss., 
where  engineers  are  devising  new  harbor- 
ways  and  breakwaters. 

Mystery,  commented  host  Eric  Sevareid, 
is  only  ignorance.  It  is  television  that  is 
bringing  this  battle  over  ignorance  straight 
into  the  nation's  living  rooms.  May  it — and 
CBS — continue  to  do  so,  under  the 
benevolent  sponsorship  of  a  chemical  com- 
pany which  hopes  to  sell  nothing  but  in- 
formation at  a  high  cost-per-thousand. 

Production  costs:  Approximately  $100,000. 

Sponsored  by  Monsanto  Chemical  Co. 
through  Gardner  Adv.  on  CBS-TV,  Sun- 
day, Nov.  16,  5-6  p.m.  EST. 

Producer:  Michael  Sklar;  associate  producer; 
Harold  Mayer;  writer:  Frank  de  Felitta; 
directors:  Mr.  Mayer  and  Mr.  de  Felitta; 
production  managers:  Kevin  Smith,  Stan 
Ackerman;  film  editor:  Robert  Farren; 
reporters:  Eric  Sevareid,  George  Herman; 
announcer:  Nelson  Case. 

JAZZ  IS  MY  BEAT 

M.c.  Jim  Lowe  has  found  himself  a  soft 
beat  weeknights  on  CBS  Radio.  It's  a  cool 
25  minutes  of  contemporary  music  by  El- 
liott Lawrence  and  his  sextet  with  euest 


¥  -  o 

LORCA 

,  , . , ..... 

S 

1  N 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Nov.  17-21,  24-26  (2-2:30  p.m.)  Truth 
or  Consequences,  participating  sponsors. 

Nov.  17-21,  24-26  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 

Nov.  17,  24  (7:30-8  p.m.)  77c  Tac 
Dough,  Procter  &  Gamble,  through  Grey 
Adv. 

Nov.  17,  24  (10-10:30  p.m.)  Arthur 
Murray  Party,  P.  Lorillard  through  Len- 
nen  &  Newell. 

Nov.  18  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann- 
Erickson. 

Nov.  19,  26  (8:30-9  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman,  Craig 
&  Kummel  and  Lever  Bros,  through  J. 
Walter  Thompson. 

Nov.  19,  26  (9-9:30  p.m.)  Milton  Berle 
Starring  in  Kraft  Music  Hall,  Kraft 
Foods  Co.  through  J.  Walter  Thompson 
Co. 

Nov.  20  (9-10:30  p.m.)  Hallmark  Hall 


I® 


of  Fame,  Hallmark  through  Foote,  Cone 
&  Belding. 

Nov.  20  (10:30-11  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Nov.  22  (2:15  p.m.  to  conclusion) 
NCAA  Football — Iowa  vs.  Notre  Dame, 
Gulf  Oil  through  Young  &  Rubicam, 
Sunbeam  through  Perrin-Paus,  Libbey- 
Owens-Ford  through  Fuller  &  Smith  & 
Ross  and  Bayuk  Cigars  through  Feigen- 
baum  &  Wermen. 

Nov.  22  (8-9  p.m.)  Perry  Como  Show, 

participating  sponsors. 

Nov.  22  (9-10  p.m.)  Dean  Martin  Show, 

Timex  through  Peck  Adv. 

Nov.  23  (6-7  p.m.)  Bell  System  Science 

Series,  Bell  System  through  N.  W.  Ayer 

&  Son. 

Nov.  23  (7:30-8  p.m.)  Northwest 
Passage,  RCA  through  Kenyon  &  Eck- 
hardt. 

Nov.  23  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
DuPont  through  BBDO,  Timex  through 
Peck  and  Greyhound  through  Grey. 
Nov.  23  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 


THIRD  TV 


161,000  TV  HOMES* 

kode-tv  in  the  Joplin  market  covers 
a  4-state  area  with  161,000  TV 
homes,  669,800  population  and 
$776,919,000  buying  power. 

Joplin  is  the  urban  center  of 

11  communities  in  an  18-mile  radius 

with  a  combined  population  of 

97,750. 

kode-tv  in  the  Joplin  market  is 
28%  taller,  and  29  %  more  powerful 
than  any  competitor. 

•  Television  Mag.  Set  Count — October 
'58 


CREATED  BY 


A  member 
of  the 
Friendly  Group 


Harry  D.  Burke, 
VP  &  Genl.  Mgr. 

Rep.  by 
Avery-Knodel 


WSTV,  WSTV-TV,  Steubenville;  WB0Y,  WBOY-TV,  Clarksburg; 
K00E,  KODE-TV,  Joplin;  WPAR,  Parkersburg;  WPIT,  Pittsburgh; 
KMLB,  Monroe,  La.;  Colmes-Werrenrath  Prod.,  Inc.,  Chicago  m 


Broadcasting 


November  17,  1958   •    Page  15 


A    TRIANGLE  STATION 


WFIL-TY 

PHILADELPHIA,  PENNSYLVANIA 

CHANNEL  6 

BLAIR-TV 


BEATING 

the 
DRUM... 


FOR  THE  MARKET  THAT'S 
GOING  UP,  UP,  UP,  UP! 


Retail  Sales  UP  3.1% 

Employment  UP  1.7% 

Number,  TV  Sets     UP  35.1% 


THAT'S 
MIDDLE  GEORGIA, 

THE  RICH,  PROSPEROUS  AREA 
WHERE  THEY'RE  SPENDING 

TODAY! 


THE  MARKET  THAT'S  COVERED 

ONLY 

BY  WMAZ-TV 


LET  YOUR  AVERY-KNODEL 
MAN  GIVE  YOU 
THE  FULL  STORY! 


WMAZ-TV 
CHANNEL  13 

MA  COM  ,  &A.  J 
k       CBS    ABC  NBC  y 


IN   REVIEW  CONTINUED 

artists  who  sing  and  play  both  standards 
and  such  ad-libs  as  "The  Most  Minor"  and 
"Wish  I  Could  Shimmy  Like  My  Sister 
Fred."  This  show  is  no  place  for  the  moldy 
fig,  who  probably  resents  even  use  of  the 
wcrld  jazz  to  describe  post-1929  music.  But 
for  the  other  nine-tenths  of  listeners,  Jazz 
Is  My  Beat,  with  the  pleasant  banter  and 
musicianly  sounds  of  the  boys  and  girls, 
seems  like  a  good  thing.  The  thought  that 
a  half  dozen  or  more  musicians  are  actually 
playing  there  in  some  studio  is  an  uncom- 
monly luxurious  feeling  these  days. 

Production  costs:  Approximately  $3,000. 
Sustaining  on  CBS  Radio  Wednesday,  8:35- 
9  p.m.  EST.  Started  Sept.  29. 

Producer-director:  Dick  Teela;  musical  di- 
rector: Elliot  Lawrence;  writers:  Dick 
Ellison,  Marianna  Norris;  m.c:  Jim  Lowe. 

BOOKS 

JOURNALISM  TOMORROW— edited  by 
Wesley  C.  Clark;  133  pages.  Syracuse 
U.  Press,  $4. 

This  slim  volume  ought  not  to  be  dis- 
missed as  another  one  of  those  pedantic 
products  turned  out  to  benefit  nobody  but 
a  university  press  (and  the  contributing  pro- 
fessors who  make  such  books  "must"  buy- 
ing at  the  corner  campus  bookstore).  For 
Syracuse  has  long  had  one  of  the  better- 
equipped  and  staffed  journalism  schools  in 
the  country. 

The  book  covers  all  aspects  of  journalism 

OPEN  MIKE   =  ~  

In  Vernon's  Cheering  Section 

editor: 

Your  story  on  Bill  Vernon  of  Blair-Tv 
[Stations,  Nov.  3]  was  fine — real  fine,  but 
it  didn't  go  far  enough.  Bill  can  be  lots  of 
fun  but  he's  also  an  A-l  salesman.  Bill 
proves  that  you  can  have  fun  while  getting 
your  job  done — and  we  sure  can  use  him  in 
this  tension-ridden  business  of  ours. 

Alice  Ross,  Radio-Tv  Timebuyer 
Heineman,  Klein f eld,  Shaw  & 

Joseph, 
New  York  City 

III  Wind  That  Blew  Some  Good 

editor: 

During  the  time  when  our  station  par- 
ticipated in  teaching  school  for  two  weeks 
[in  the  midst  of  the  Little  Rock  integration 
incident]  the  Miss  Emily  program  became 
so  popular  among  adults  that  libraries  were 
flooded  and  the  text  book  supply  was  ex- 
hausted. Thousands  of  letters  poured  in  ask- 
ing us  to  continue  Miss  Emily  with  her 
class  at  7-7:30  a.m.  Of  course,  we  com- 
plied. 

Today,  because  of  the  Little  Rock  inte- 
gration incident  and  because  of  tv  literally 
thousands  and  thousands  of  people  are 
learning  and  re-learning  American  history. 
Miss  Emily  teaches  her  course  on  American 
History  well  and  in  the  process  inculcates 


in  the  future — from  Roland  E.  Wolseley's 
whimsical  (but  possibly  true)  belief  that  the 
"reader"  of  2000  A.D.  will  merely  have  to 
flick  on  the  slide  machine  and  settle  back 
to  scan  Cosmopost  or  Lookalife  to  Dr. 
Philip  Ward  Burton's  prediction  that  com- 
mercials of  the  future  will  become  more 
believable  or  not  be  shown  at  all.  Eugene 
S.  Foster,  chairman  of  the  radio-tv  depart- 
ment, feels  that  tv  will  have  to  do  some- 
thing about  absentee  management. 

Of  the  many  chapters  in  this  anthology, 
the  most  stimulating  is  that  of  Dr.  Burton, 
ex-agency  copy  chief  turned  head  of  the 
journalism  school's  advertising  department. 
He  predicts  that  the  problem  of  policing 
bait  advertising  will  finally  lead  Congress 
to  back  the  Federal  Trade  Commission  with 
sufficient  funds  to  carry  out  its  duties  to 
the  satisfaction  of  most  advertisers,  who  are 
basically  honest  and  suffer  the  stigma  of 
association  with  a  "few  dishonest"  ones. 

Dr.  Burton  also  thinks  that  the  public 
has  become  so  ad-conscious  over  the  past 
decade  that  it  now  can  spot  the  "glibness, 
slickness  .  .  .  and  overtone  of  dishonesty" 
in  the  commercial  and  that  it  will  react 
accordingly. 

Journalism  Tomorrow  comes  with  a  fore- 
word by  Chancellor  William  P.  Tolley  who 
believes  it  only  fitting  that  a  book  such  as 
this  should  be  published  on  the  eve  of  the 
25th  anniversary  of  Syracuse's  Journalism 
School.  This  corner  agrees  with  him  as  well 
as  with  editor  Wesley  C.  Clark,  dean  of  the 
school,  who  says  the  need  for  a  book  on 
the  future  of  journalism  "has  long  been 
manifest." 


in  her  invisible  students  the  basic  precepts 
and  principles  which  made  this  country 
great. 

Henry  B.  Clay 
Executive  Vice-President 
KTHV  (TV)  Little  Rock,  Ark. 

Radio's  Warm  Voice 

editor: 

We  are  overwhelmed  by  the  response  to 
the  Wanamaker's  article  concerning  our 
copyrighted  radio  formula  for  department 
stores  [Advertisers  &  Agencies,  Oct.  20]. 
Inquiries  from  everywhere  are  still  coming 
in. 

.  .  .  We  still  think  that  a  warm  radio  voice 
gets  better  results  than  cold  printed  words — 
except,  perhaps,  if  those  words  are  printed 
in  Broadcasting! 

Bernard  J.  Kramer 

Gresh  &  Kramer  Adv.  Agency 

Philadelphia 

Commends  Reynolds'  Service  Role 

editor: 

Your  story  on  Reynolds  Metals  [Adver- 
tisers &  Agencies,  Oct.  13]  is  excellent. 
I  am  particularly  interested  in  the  outstand- 
ing use  of  radio  by  this  aluminum  giant  in 
community  and  public  relations.  Com- 
panies like  Reynolds  have  learned  that  radio 
can  talk  to  the  community  more  effectively 


Page  18    •    November  17,  1958 


Broadcasting 


...  to 
New  Dimensions 
with  .  .  . 


m 


basic 


OLEDO'S  11 EW  IOWER, 


1,045  feet  of  domination  for  Toledo's  brand-new 


316,000  watt  station,  plus  new  highs  in 


network  and  local  programming  are  the  dynamite 


Don't  miss  the  early  December  airdate.  Don't 


miss  WTOL's  bigger  Toledo  market.  For  fast  facts 


RUS  STONE 

WTOL-TV 
604  Jackson  St. 
Toledo,  Ohio 
CHerry  3-3291 


WTOL-TV 

Channel  11 


^^TELEVISION^^ 


in  TOLEDO,  OHIO 


WRITE  -  WIRE  - 


PHONE 


THE   MAN  AT 


^         TELEVISION,  INC. 


Broadcasting 


November  17,  1958    •    Page  19 


Peters  .  Griffin 


NEW  YORK 

250  Park  Avenue 
Yukon  6-7900 

ATLANTA 

Glenn  Bldg. 
Murray  8-5667 


CHICAGO 

Prudential  Plaza 
Franklin  2-6373 

DALLAS 

335  Merchandise  Mart 
Riverside  7-2398 


DETROIT 

Penobscot  Bldg. 
Woodward  1-4255 

FT.  WORTH 

406  W.  Seventh  St. 
Edison  6-3349 


HOLLYWOOD 

1750  N.  Vine  St. 
Hollywood  9-1688 

SAN  FRANCISCO 

Russ  Building 
Yukon  2-9188 


Pioneer  Station  Representatives  Since  1932 


BUYERS  m  LISTENERS 

Sot 

Audience  composition  is  an  important  factor  in  spot  radio  that  every  PG  W  Colonel 
keeps  in  mind.  That's  one  way  he  can  help  in  advertising  campaign  planning.  And 
contrary  to  a  popular  saying  —  "Mostest  may  not  always  be  Bestest." 

Good  advertising  seeks  prospects  who  can  buy  the  products  offered.  The  radio 
stations  and  markets  represented  by  PGW  are  important  factors  —  not  only  in  the 
communities  they  serve  —  but  also  to  every  well  planned  national  campaign. 


VICE  VERSA 


Call  PGW  today  for  detailed  market  information. 


THE  CALL.  LETTERS 
OF  THE 
SALES  GETTERS 

West 

KBOI-Boise   5,000 

KHOW- Denver   5,000 

KGMB-KHBC— Honolulu-Hilo  5,000 

KEX-Portland   50,000 

KIRO-Seattle   50,000 


Midwest 

WHO-Des  Moines   50,000 

WOC-Davenport    5,000 

WDZ-Decatur   1,000 

WDSM-Duluth-Superior  .  .  5,000 

WD  AY— Fargo   5,000 

WOWO-Fort  Wayne  ....  50,000 

WIRE— Indianapolis    ....  5,000 

KMBC-KFRM— Kansas  City  5,000 

WISC-Madison,  Wise.  .  .  .  1,000 

WMBD-Peoria   5,000 


WO  GB> WARD 


East    <**'"■'•'  y 

WBZ  +  WBZA-Boston  and 

Springfield  51,000 

WGR-Buffalo    5,000 

KYW-Cleveland    ....  50,000 

WWJ- Detroit    5,000 

WJIM— Lansing   250 

KDKA-Pittsburgh  ....  50,000 


9 


INC 


Southwest 

KFDM-Beaumont    .  .  .  5,000 

KRYS-Corpus  Christi  .  .  1,000 

WBAP-Fort  Worth-Dallas  50,000 

KTRH-  Houston    ....  50,000 

KENS— San  Antonio  .  .  .  50,000 


Southeast 

WLOS-Asheville  ....  5,000 

WCSC-Charleston,  S.  C.  5,000 

WIST-Charlotte    ....  5,000 

WIS-CoIumbia,  S.  C.  .  .  5,000 

WSVA-Harrisonburg,  Va.  5,000 

WPTF-Raleigh-Durham  .  50,000 

WDBJ-Roanoke  ....  5,000 


Br 


mm 


■ 





m 


MERCURY 

SnOTAH 

SPEED 


 all  right,  all  right, 

we  know  his  Greek  name  is  Hermes,  but 
out  here  in  Ohio,  we  like  to  call  him  by 
his  plain  everyday  Latin  name  of 
Mercury. 

Now — in  very  olden  times,  when 
the  gods  hung  around  Mount  Olympus, 
doing  the  nectar  and  ambrosia  bit,  Mer- 
cury sped  around  the  place  on  his  winged 
feet,  acting  as  Messenger  for  Zeus,  and 
spreading  the  news  around  among  the 
gods.  The  gods  probably  were  very  fond 
of  Mercury,  because  without  him  to  tell 
them  what  was  going  on,  they'd  have 
had  to  scrounge  around  and  get  the  news 
as  best  they  could. 

No  doubt  about  it,  Mercury  was 
the  fastest  kid  of  his  day,  but  in  this  elec- 
tronic century,  he'd  be  way  out  of  date. 
For  instance  (and  here  comes  the  com- 
mercial) he  couldn't  compete  todav  with 
WCKY's  Newsbeat.  Cincinnatians  know 
they  can  depend  on  WCKY's  Newsbeat 
to  bring  them  the  news  of  the  day,  and 
we  do  mean  fast!  Most  local  stories  are 
heard  FIRST  on  WCKY's  33  Newsbeats 
a  day.  All  Cincinnati  is  speedily  in- 
formed of  what  goes  on  locally  and 
nationally  in  concise,  up-to-the-minute 
newscasts  on  the  hour  and  ha)f  hour. 
Cincinnati  relies  on  WCKY  for  news, 
because  Cincinnatians  know  that  WCKY 
brings  them  the  news  first! 

 If  you'd  like  to  know 

more  about  WCKY  and  how  it  can  sell 
your  product,  call  Tom  Welstead  at 
WCKY's  New  York  Office,  or  AM  Radio 
Sales,  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


OPEN  MIKE  CONTINUED 

at  such  a  small  investment  and  lead  the  way 
in  public  and  community  relations. 
Simon  Goldman,  President 
WJTN  Jamestown,  N.  Y. 

Broadcasters'  Doghouse 

editor: 

Noticing  the  king-size  trends  KNUZ 
Houston  and  WEHH  Elmira  Heights, 
N.  Y.,  have  spotlighted  in  their  areas 
[Programs  &  Promotions,  Oct.  20],  I  feel 
WDOG  is  entitled  to  join  the  swing. 

Here  is  our  "W-DOG  House"  which  has 
created  quite  a  sensation  in  our  Eastern 
Michigan  coverage  area.  We  believe  it  to 
be  the  world's  largest  doghouse.  Completely 


equipped  for  remote  broadcasting,  it  was 
the  gift  of  a  local  industry,  Fisher-Insley 
Corp.  (aluminum  products)  of  Marine  City, 
Mich. 

John  S.  Bell,  General  Manager 
WDOG  Marine  City,  Mich. 

Not  in  KSTT  Ownership 

editor: 

.  .  .  You  have  been  referring  to  one 
Mel  Foster  as  25%  owner  of  KSTT  [Gov- 
ernment, Oct.  27].  Mr.  Foster  does  not 
now  own  25%  of  KSTT  nor  did  he  at  any 
time  own  25%  of  this  station. 
Frederick  Epstein 
KSTT  Davenport,  Iowa 

Announcers7  Champion 

editor: 

Sincere  thanks  to  Robert  P.  Geary  for 
his  Oct.  20  Monday  Memo  from  all  of  us 
who  regard  announcing  as  a  profession. 
Henry  Mabry 

WBRC-TV  Birmingham,  Ala. 

Getting  The  Right  'Textbook' 

editor: 

This  is  to  confirm  our  telephone  conver- 
sation concerning  use  of  Broadcasting  as 
a  text  in  my  introductory  radio-television 
course  this  fall.  Please  send  61  three-month 
subscriptions. 

Eugene  S.  Foster,  Chairman 

Radio  and  Television  Dept. 

Syracuse  U. 

Syracuse,  N.  Y. 

.  .  .  Send  100  subscriptions  in  bulk  to  ex- 


pire June  1,  1959. 

Dr.  David  R.  Mackey 
Division  of  Communication  Arts 
Boston  U. 
Boston,  Mass. 

Enclosed  is  list  of  names  for  44  one  year 
student  subscriptions. 

Harvey  J.  Pope 

Director  of  Broadcasting 
American  U. 
Washington,  D.  C. 

Twelve  members  in  my  class  would  like 
to  enter  a  bulk  subscription. 
Donald  S.  Dixon 
Dept.  of  Radio  and  Television 
U.  of  Alabama 
University,  Ala. 

Here's  our  order  for  15  three-month  sub- 
scriptions. 

Virgil  C.  Hicks 

Dept.  of  Journalism  and  Radio- 
Television 
Texas  Western  College 
El  Paso,  Tex. 

Orders  for  1 9  subscriptions  are  enclosed. 
Temple  U. 
Philadelphia,  Pa. 

The  Eyes  Have  It 

editor  : 

At  a  recent  embassy  dinner,  I  had  the 
pleasure  of  passing  an  hour  with  Peter 
Ustinov,  tv  and  stage  actor,  producer,  di- 
rector, writer  and  currently  top  man  on 
"Romanoff  &  Juliet's"  totem  pole.  He  has 
an  amazing  knowledge  of  American  politics 
and  —  to  my  pleasant  surprise  —  of  CBS 
News'  weekly  contribution  to  the  political 
scene,  Face  the  Nation. 

He  proceeded  to  tote  up  all  my  recent 
guests,  gave  a  critique  of  each  one's  re- 


marks  and  then  whipped  out  an  old  en- 
velope and  sketched  this  version  of  a  typ- 
ical six-eyed  Face  the  Nation  guest. 
Theodore  A.  Ayers 
Producer,  Face  The  Nation 
CBS  Washington 


Page  22    •    November  17,  1958 


Broadcasting 


for  information  call 


JOHN  T.  RUTLEDGE 

General  Manager 


PHONE  GArden  5-3591  ORLANDO,  FLORIDA 

Represenfed  by 

VENARD,  RINTOUL  &  McCONNELL,  Inc. 

and  in  Atlanta  by 

DORA-CLAYTON 


WHOO 

ORLANDO,  FLORIDA 


WVLK  WFKY 

LEXINGTON,  KENTUCKY      FRANKFORT,  KENTUCKY 


r 


On  the  football  field,  nothing  gains  so  much  ground  so  fast 
as  a  smooth-working  aerial  offensive. 

On  the  far  bigger  field  of  today's  retailing  —  whether  local, 
regional  or  national  —  the  direct  route  to  selling  that  scores 
is  also  via  the  air.  Well-aimed  Radio  campaigns  are  carry- 
ing more  and  more  advertisers'  messages  over  the  competi- 
tion's line,  into  profitable  backfields  where  sales  are  made. 

The  renaissance  of  Radio  in  the  face  of  dour  prophecies 
from  the  sidelines  is  a  matter  of  record.  Last  year,  Radio 
scored  a  gain  of  approximately  10%  in  dollar  volume  — 
proportionately  more  than  any  other  major  medium  —  and 
also  upped  its  share  of  total  advertising  appropriations  by 
over  5%.  In  short,  the  once-mourned  ghost  has  never 
been  so  solid  and  substantial  as  it  is  today. 

If  you  haven't  lately  examined  the  bulging  dimensions  of 
the  Radio  medium  at  the  kick-off  of  its  1958-59  season,  the 
following  facts  belong  in  your  program : 

®  there  are  now  3,823  broadcasting  stations  (3,271  AM ; 
552  FM)  on  the  air. 

•  48,900,000  U.S.  homes  have  one  or  more  Radio  sets  — 
representing  almost  97%  national  coverage. 

•  last  year,  15,427,738  more  sets  were  sold  to  an  esti- 
mated 30.6%  of  all  U.S.  families. 


•  37,200,000  automobiles  now  have  Radio  receivers. 

•  excluding  out-of-home  listening,  the  average  home 
spends  nearly  two  hours  a  day  tuned  in  to  Radio. 

•  1957  was  Radio's  biggest  year  yet,  with  $622,500,000 
of  advertisers'  money  invested  in  this  medium. 

•  during  the  first  half  of  1958,  85.4%  of  the  top  100 
advertisers  (excluding  liquor)  used  Radio  — and  more 
than  1,300  national  and  regional  brands  were  being 
sold  by  Radio. 

Just  as  on  the  gridiron,  statistics  don't  necessarily  tell  the 
whole  story  about  a  team  or  the  kind  of  game  it  plays.  For 
in  its  three-and-a-half  decades  of  existence,  the  character 
of  Radio  as  a  medium  has  changed  drastically  —  and,  most 
of  all,  in  the  past  few  years.  So  omnipresent  and  all-perva- 
sive is  its  force  that  millions  (including  advertisers)  often 
take  it  for  granted. 

Yet  Radio  is  the  only  true  "24-hour  medium".  It  has  moved 
out  of  the  parlor  into  every  part  of  the  home.  The  multiple- 
set  household  has  become  the  rule  rather  than  the  excep- 
tion. Radio  awakens  people  in  the  morning,  joins  them  at 
breakfast,  rides  with  them  to  work  or  shopping,  helps 
lighten  housekeeping  tasks,  fills  the  final  moments  before 
bedtime.  Radio  travels  to  beaches  and  lakes  and  picnics ; 
its  voice  is  heard  in  shops  and  factories  and  business  places. 


Page  24    •    November  17,  1958 


Broadcasting 


Compacted  into  tiny  transistorized  "personal  radios",  it 
becomes  standard  equipment  in  purses  and  pockets.  It 
beguiles  teen-agers  and  octogenarians  alike.  It  supplies  the 
nation's  major  source  of  hour-by-hour  news,"  the  latest 
scores,  the  newest  tunes.  Radio  has  something  for  everyone 
—  and  virtually  everyone  is  a  Radio  listener  ! 

Despite  its  quiet  power  and  universally-proven  influence, 
the  medium  of  Radio  won  only  six  cents  out  of  every  adver- 
tising dollar  spent  during  1957.  This  year,  the  share  prom- 
ises to  be  greater.  But  it  is  still  less  than  the  selling  potential 
of  America's  most  all-embracing  instrument  of  communi- 
cation truly  deserves. 

Have  ijoti  looked  at  Radio's  advertising  merits  lately  ?  Have 
you  evaluated  its  renewed  vigor  ...  its  remarkable  econ- 
omy ...  its  realistic  ability  to  sell  and  keep  sold  more 
people  at  less  cost  than  any  other  medium  in  the  whole 
roster  of  advertising  methods? 

Maybe  you're  missing  something.  Maybe,  in  fact,  you're 
missing  out  on  one  of  the  biggest  sales-builders  at  the  com- 
mand of  today's  businessmen.  Why  not  find  out  for  sure 
before  somebody  else  does?  Because  Radio,  you  see,  is  a 
daily  friend  of  more  customers  than  any  other  advertising 
medium  in  all  of  America  ! 


Example?  A  recent  survey  shows  that  55.8%  of  the  public 
would  seek  to  verify  a  war  rumor  by  tuning  in  Radio.  Only 
23.3%  said  they'd  rely  on  newspapers;  20.9%,  television. 


WE  BELIEVE  IN  RADIO 

That's  why  we  are  publishing  this  advertisement  in  its 
behalf.  Since  1931,  Broadcasting  Magazine  has  been  THE 
authoritative  reporter  of  everything  new  and  significant  in 
the  field  of  electronic  media  and  broadcast  advertising. 
With  the  largest  (by  far)  editorial  and  news-gathering  staff 
in  its  field  .  .  .  the  most  extensive  background  of  knowl- 
edge about  every  phase  of  broadcasting  . . .  and  the  prestige 
of  having  literally  "grown  up"  with  this  multi-million  dollar 
business  —  it  is  only  logical  for  Broadcasting  to  be  recog- 
nized as  the  most  authentic,  most  widely-read  journal  in 
the  fast-moving  realm  of  Radio  (ami  Television). 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 
1T35  DeSales  Street,  N.  W.,  Washington  6,  D.  C. 

A  member  of  the  Audit  Bureau  of  Circulations 


Broadcasting 


November  17,  1958    •    Page  25 


WILS 


FIRST  IN  AUDIENCE 

. . .  more  than  1 00  %  greater 
audience*  than  any  station 
heard  in  the  Lansing  area. 


FIRST  IN  POWER 
AND  COVERAGE 

With  20  times  the  power  of 
any  station  in  Lansing  . .  . 
WILS  produces  the  most 
coverage  for  your  money. 


FIRST  IN  MICHIGAN'S 
MONEY  MARKET 

WILS  reaches  210,490 
Radio  homes  in  the  17 
county  central  Michigan 
area  ...  1st  in  Michigan 
in  C.S.I. 


CONTACT 
VENAR0 
RINTO  UL  & 
McCONNELL,  INC. 


*C.  E.  HOOPER 


WILS 

fl\vi&  netyS 


ASSOCIATED  WITH  PONTIACS 


WPON 


Page  26    •    November  17,  1958 


OUR  RESPECTS 


to  Gerald  Wilson  Tasker 


Gerald  Tasker,  Cunningham  &  Walsh's  angular  and  astute  vice  president  and 
director  of  research,  is  the  daddy  of  Videotown,  an  annual  study  of  viewer 
habits  (see  story,  Advertisers  &  Agencies). 

In  late  1947  and  early  1948,  when  tv  showed  signs  of  becoming  commercially 
feasible,  C&W  (then  Newell-Emmett,  which  had  experimented  with  tv  programming) 
formed  a  committee  to  look  into  the  situation.  But  the  group  never  got  off  the 
ground;  the  reason:  no  data  available. 

Mr.  Tasker  was  assigned  to  come  up  with  facts  about  tv.  He  did  what  came 
naturally  to  a  skilled  researcher:  he  set  up  his  own  laboratory,  picking  a  "typical" 
American  city  (New  Brunswick,  N.  J.)  which  is  near  New  York  and  its  tv  channels 
but  not  a  suburb  of  the  city  and  has  a  balanced  population. 

His  interviewers  stalked  New  Brunswick,  asked  depth  questions  of  set  owners 
and  dealers,  and  a  pattern  soon  was  established.  Now  in  its  11th  year,  Videotown 
is  highly-respected,  has  become  one  of  the  tv  business'  guideposts  and  is  used  as  a 
textbook  at  many  schools. 

Though  Videotown  is  a  highly  publicized  coup,  several  other  high-water  marks 
etch  Mr.  Tasker's  career  over  the  33  years  since  he  founded  the  agency's  research 
department.  Among  them  a  coast-to-coast  coincidental  radio  check  for  Liggett  & 
Meyers  in  1932  before  a  Hooper  report  existed;  a  recall  technique  in  1939  for 
measuring  radio  spots;  use  of  consumer  panels  in  1943  to  pretest  radio  shows, 
and  in  1953  the  selection  of  a  laboratory  city  in  the  Midwest  to  study  consumer 
durables.  Added  to  these  were  several  market  research  techniques  developed  and 
pioneered  to  test  products,  designs  and  packaging. 

Gerald  Wilson  Tasker,  fresh  out  of  Harvard  Business  School  with  a  master's 
degree  and  already  strong  on  marketing  research,  became  the  Newell-Emmett 
research  department  in  1925.  Already  in  back  of  him  was  a  Bachelor  of  Arts 
degree  with  a  major  in  economics  at  Washburn  College,  Topeka,  Kan.,  from  which 
he  was  graduated  in  1922.  When  he  joined  the  agency,  it  was  only  a  few  years 
old  and  had  but  one  floor  in  a  building  across  from  Gimbel's  department  store  at 
32nd  St.  in  New  York.  In  these  years,  Mr.  Tasker  met  and  married  Rebecca  Scott, 
a  copywriter  at  B.  Altman  &  Co.  department  store  in  New  York. 

Appointed  director  of  research  in  1940  and  elected  a  vice  president  in  1951,  Mr. 
.  Tasker  through  the  years  has  kept  pace  with  the  "change"  in  advertising 
research  techniques.  For  example,  when  Mr.  Tasker  started  with  Newell-Emmett  he 
did  all  the  interviewing  and  wrote  the  reports;  today  a  staff  of  40  plus  freelancers 
are  engaged,  Mr.  Tasker  planning  and  supervising  the  projects.  Research  in  the 
early  days  was  "nose  counting"  but  today  the  field  bears  the  imprint  of  psychologists, 
sociologists  and  statisticians.  But,  he  recalls,  certain  techniques  used  years  ago  in 
copy  testing  even  then  incorporated  motivational  methods. 

The  whole  field  of  marketing  has  expanded,"  says  Mr.  Tasker.  At  one  time, 
researchers  in  advertising  relied  on  individual  judgment.  Today  subject  matter 
is  more  complex  and  more  competitive  with  marketing  business  men  needing  more 
facts  than  ever  before.  As  additional  media  broke  on  the  scene  (radio  and  then  tv, 
for  example),  the  researcher  kept  with  it,  adapting  new  techniques  to  the  new  media. 
In  the  first  years  of  Videotown,  the  agency  staff  itself  interviewed,  later  other  people 
were  trained  and  now  the  staff  supervises  resident  interviewers. 

Gerald  W.  Tasker,  a  Topeka  native,  tried  out  for  football  at  Washburn,  landed 
a  berth  as  cheer  leader,  was  manager  of  the  dramatic  club  and  played  amateur 
theatre  roles,  was  in  summer  stock  on  a  Chautauqua  circuit,  couldn't  borrow  enough 
money  for  Yale  Dramatic  school  but  did  raise  enough  to  enter  post-graduate  study 
at  Harvard.  Also  one  summer,  he  worked  his  way  to  Europe  and  back,  starting 
with  $25  in  his  pocket. 

Mr.  Tasker  is  a  ruralized  New  Yorker.  He's  left  the  Bucks  County  (Pa.)  farm 
(and  apple  orchard)  he  once  owned  and  has  acquired  another  farm  in  Hunterdon 
County  (N.J.)  where  he  currently  is  engaged  in  redoing  the  house,  landscaping  and 
planting  some  200  evergreens.  At  breakfast  and  before  departing  by  train  for 
Madison  Avenue,  65  miles  away,  he  has  watched  a  doe  and  fawn  peacefully 
wandering  just  outside  his  window. 

The  Taskers'  son,  John  Scott  Tasker,  is  with  the  Hazeltine  Corp.  Aside  from  the 
chores  which  go  with  country  living,  Gerald  Tasker  busies  himself  with  trade  groups: 
he's  a  member  of  the  American  Marketing  Assn.,  the  Market  Research  Council  of 
New  York  City,  and  a  founding  member  of  the  Copy  Research  Council. 

Broadcasting 


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TV  Leads  in  ALL  Categ 


AUDIENCE 

OR  ILLINOIS  (outside  Chicago) 


overage  Service,  WOC- 
aries:  Number  of  Homes 


Reached  Monthly,  Number  Reached  Weekly  . 
Weekly  and  Daily  jjpaytime  Circulation; 
Weekly  and  Daily  Nighttime  Circulation. 


WOC-TV  Coverage  Data  — 


Population 
Families 
Retail  Sales 
Effective  buying  Income 
Source 

Number  TV  Homes 
Source 


1,727,100 
531,200 
$2,076,120,000 
$2,852,363,000 

1958  Survey  of  Buying  Power 
(Sales  Management) 
398,800 

Neilsen  Coverage  Service  No.  2 


WOC-TV -Davenport,  Iowa  is  part  of  Central  Broadcasting  Company  which  also 
owns  and  operates  WHO-TV  and  WHO-  Radio»Des  Moines 


The  Quint-Cities  Sta- 
tion— Davenport  and 
Bettendorf  in  Iowa: 
Rock  Island.  Moline 
and  East  Moline  in 
Illinois. 


WOC  TV 

Channel  6  •Maximum  Power  •  Basic  NBC 


I  BROADCASTING 

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Manager 
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BUSINESS 

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BROADCASTING*   Magazine   was   founded    in    1931  by 
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*Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  28    •    November  17,  1958 


Broadcasting 


Here  is  what  Chief  Engineer  Robert  M.  Cleveland  at  WEHT-Television, 
Evansville,  Indiana,  says  about  the  RCA-6448  beam  power  tube: 


"We  are  pleased  to  report  that 
one  of  our  RCA-6448's  has  now 
clocked  1 1 ,000  hours  of  service 
in  our  visual  power  amplifier. 
And  the  tube  is  still  delivering 
top  performance.  Long  tube  life 
like  this  reduces  transmitter  op- 
erating expense— and  we  like  UP 


A  recent  survey  shows  that  many  UHF-TV  stations  using 
RCA-6448's  are  now  averaging  more  than  4000  hours  of 
useful  life  on  this  tube.  And  many  6448's  deliver  top  per- 
formance well  beyond  the  warranted  life  span  of  this  type. 
Thus,  average  life  expectancy  continues  upward.  WEHT's 
happy  experience  is  a  case  in  point. 

Lower  tube  expense  per  hour  of  operation,  and  high  tube 
operating  reliability  are  two  important  reasons  why  telecast- 
ers  have  put  their  trust  in  RCA  power  tubes  through  the  years. 

Your  RCA  Electron  Tube  Distributor  is  at  your  service 
with  RCA  Tubes  for  broadcasting  and  telecasting  operations. 


RADIO  CORPORATION  OF  AMERICA 


Electron  Tube  Division 


Harrison,  N.  J. 


takes  plenty  of  know-how 

Here's  perfect  coordination  between  man  and  mount.  Makes  the  roping  job  seem  simple, 
although  it  takes  plenty  of  Know-How.  And  in  any  major  market,  it's  the  perfect  coor- 
dination of  many  complex  program  elements  that  keeps  a  big  percentage  of  radio  sets 
virtually  roped-and-tied  by  habit  to  one  leading  station.  Local  Radio  Programming, 
the  vibrant  force  behind  Spot  Radio's  spectacular  growth,  demands  great  creative  skill 
on  the  part  of  station-management  —  skill  in  developing  an  overall  program  structure 
that  consistently  builds  maximum  audience  for  the  stations  — and  sales  for  its  advertisers. 
It  is  a  difficult  exacting  job,  but  in  most  areas  at  least  one  station  operator  has  mastered 
it.  In  a  substantial  number  of  the  top  100  markets,  that  station  is  represented  by 


-rH£ 


JOHN 


THIS  NEW  BOOK  is  helping  advertisers 
intensify  sales  results  from  Spot  Radio, 
through  clearer  understanding  of  the 
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New  York  17,  N.  Y. 


JOHN  BLAIR  &  COMPANY 


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New  York  WABC 

Chicago  WLS 

Los  Angeles  KFWB 

Philadelphia  WFIL 

Detroit  WXYZ 

Boston  WHDH 

San  Francisco  KGO 

Pittsburgh  WWSW 

St.  Louis  KXOK 


Washington  WWDC 

Baltimore  WFBR 

Dallas-Ft.  Worth  KLIF- 

KFJZ 

Minneapolis-St.  PauL.WDGY 

Houston  KILT 

Seattle-Tacoma  KING 

Providence-Fall  River- 
New  Bedford  WPRO 

Cincinnati  WCPO 


Miami  WQAM 

Kansas  City  WHB 

New  Orleans  WDSU 

Portland,  Ore  KGW 

Denver  KTLN 

Norfolk-Portsmouth- 
Newport  News  WGH 

Louisville  WAKY 

Indianapolis  WIBC 

Columbus  WBNS 


San  Antonio  KAKI 

Tampa -St.  Petersburg  WFLA 

Albany-Schenectady-Troy..  WTRY 

Memphis  WMC 

Phoenix  KOY 

Omaha  WOW 

Jacksonville  WJAX 

Nashville  WSM 

Knoxville  WNOX 


Wheeling-Steubenville  WWVA 

Tulsa  KRMG 

Fresno  KFRE 

Wichita  KFH 

Shreveport  KEEL 

Orlando  WDBO 

Binghamton  WNBF 

Boise  KIDO 

Bismarck  KFYR 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  20 


NOVEMBER  17,  1958 


WHY  JOHN  CUNNINGHAM  ATE  HIS  WORDS 

Full  report  of  Videotown  1958  shows  big  upswing  in  tv  viewing 

•  It  contradicts  C&W  predictions  of  tv  stabilization  year  ago 

•  Another  finding:  new  boom  in  housewives'  a.m.  radio  listening 


There's  bigger  news  out  of  Videotown 
than  John  P.  Cunningham  let  on. 

Three  weeks  ago  the  president  of  the 
agency  which  has  surveyed  Videotown  an- 
nually for  the  past  11  years  said  he  had 
been  wrong  in  1957  when  he  announced 
that  television  viewing  had  stabilized  [Ad- 
vertisers &  Agencies.  Nov.  3:  also  see 
box,  page  32]. 

How  wrong  he  was  came  to  full  light  last 
week  with  the  release  of  the  1958  Videotown 
report.  The  "typical  American  city"  used  by 
Cunningham  &  Walsh  to  measure  the  im- 
pact of  television  has  supplied  two  important 
1958  media  trends: 

•  Television  viewing  is  at  an  all-time  high, 
reversing  a  slightly  downward  trend  in  1956 
and  1957. 

•  Housewives  have  returned  to  morning 
radio  listening  in  a  big  way. 

The  boom  in  morning  radio  listening  by 
housewives  led  Gerald  W.  Tasker.  C&W  re- 
search vice  president,  to  term  the  radio 
trend  "the  biggest  news  in  Videotown  this 
year."  [See  profile  of  Mr.  Tasker.  page  26.] 

Mr.  Tasker  summed  it  up  this  way: 

•  About  one  out  of  every  two  women 
tuned  in  some  time  before  noon,  with  8-to- 
10  a.m.  the  favored  hours. 

And  he  emphasized  it: 

•  On  the  five  weekday  mornings,  the 
average  housewife  listened  to  radio  a  total 
of  5  hours  48  minutes,  a  109%  increase 
over  1957. 

Television,  too.  made  dramatic  media 
news: 

•  Viewing  time  per  person  for  the  week 
totals  22  hours  7  minutes.  This  is  20%  of 
one's  entire  waking  life,  said  Mr.  Tasker. 

A  year  ago  the  1957  C&W  Videotown 
study  [Lead  Story.  Dec.  9,  1957]  warned 
that  viewers  were  getting  choosy  about  their 
tv  programs  and  that  only  an  improvement 
in  the  creative  quality  of  programs  could 
boost  audience  size. 

And  a  year  ago  C&W  said  some  of  the 
excitement  had  gone  from  tv  and  in  the 
future  only  small  up-and-down  changes 
could  be  expected  in  the  amount  of  tv  view- 
ing from  year  to  year. 

Instead,  the  1958  report  shows  an  im- 
portant upward  swing. 

There's  a  slight  drop  in  total  radio  listen- 


ing for  all  persons  during  the  week  but 
otherwise  both  radio  and  tv  did  very  well 
in  the  1958  Videotown  report. 

On  the  other  hand  there's  some  bad  news 
for  "other  activities": 

•  Newspaper  reading  among  adults  is 
down  slightly,  mainly  among  housewives; 
magazine  reading  has  dipped  a  bit;  so  has 
movie  attendance. 

Mr.  Tasker  added  significantly: 

•  Total  tv  viewing  survives  changes  in 
basic  living  patterns,  with  people  still  finding 
time  for  tv  whether  engaged  in  work  or 
enjoying  a  variety  of  leisure-time  activities. 

Here  are  the  summarized  findings  of  the 
1958  Videotown  survey: 

Television  Viewing  •  The  1956-57  dip 
in  tv  viewing  has  been  wiped  out  by  the 
1958  showing  in  Videotown  (see  tables).  The 
average  viewing  time  per  person,  22  hours 
7  minutes  for  the  week,  is  broken  into  15 
hours  48  minutes  during  the  five  weekdays 
and  6  hours  19  minutes  during  the  week- 
ends. Weekday  viewing  is  up  2Va  hours 
since  1957. 


Children  are  the  only  family  members 
who  have  cut  down  on  their  tv  time  since 
1957.  They  (youngsters  and  teenagers)  look 
about  an  hour  less  a  week  in  1958  but  this 
is  far  outweighed  by  the  important  gains 
in  adult  viewing.  Children  under  10  are  the 
most  ardent  morning  viewers — weekdays 
33%.  Saturdays  43%,  Sundays  16%. 

An  important  finding  is  the  percentage 
of  people  who  watch  tv  on  an  average 
weekday — 84%  compared  to  81%  in  1957. 
Lowest  point  is  Sunday  morning,  followed 
by  Saturday  morning. 

Here  are  Videotown  preferences: 

Men — Westerns  76%;  variety  41%; 
sports  30%. 

Women — Variety  46%;  general  drama 
39%;  situation  comedy  36%;  westerns 
27%. 

What  do  they  dislike? 

Men — Quiz  programs  most  of  all:  only 
10%   dislike  westerns. 

Women — Quiz  programs  most  of  all; 
33%   dislike  westerns. 

Tv  didn't  get  much  of  a  boost  as  an  edu- 


EIGHT-YEAR  AUDIENCE 

PROFILE 

Here  is  the  record  of  television 

viewing 

and  radio 

listening  in  television 

homes  on  the  average  weekday 

in  Videotown 

for  each  year  since  1951. 

Watch  Tv 

in  '51 

'52 

'53 

'54 

'55 

'56 

'57 

'58 

WIVES 

Morning 

2% 

10% 

12% 

22% 

17% 

11% 

11% 

11% 

Afternoon 

10% 

18% 

19% 

25% 

27% 

20% 

20% 

25% 

Evening 

71% 

73% 

78% 

79% 

89% 

81% 

86% 

87% 

All  Day 

72% 

76% 

80% 

83% 

92% 

85% 

89% 

89% 

ALL  PEOPLE 

—AVERAGE 

Morning 

1% 

5% 

8% 

14% 

11% 

10% 

10% 

12% 

Afternoon 

7% 

15% 

14% 

16% 

20% 

17% 

16% 

23% 

Evening 

68% 

70% 

73% 

74% 

85% 

75% 

78% 

79% 

All  Day 

70% 

72% 

76% 

77% 

87% 

79% 

81% 

84% 

Listen  to 

Radio 

in  '51 

'52 

'53 

'54 

'55 

'56 

'57 

'58 

WIVES 

Morning 

25% 

33% 

42% 

45% 

43% 

39% 

30% 

44% 

Afternoon 

15% 

19% 

16% 

17% 

13% 

14% 

16% 

18% 

Evening 

7% 

13% 

12% 

15% 

14% 

14% 

17% 

14% 

All  Day 

34% 

42% 

50% 

52% 

52% 

47% 

43% 

51% 

ALL  PEOPLE 

—AVERAGE 

Morning 

10% 

15% 

22% 

23% 

25% 

23% 

19% 

21% 

Afternoon 

6% 

9% 

8% 

8% 

8% 

9% 

9% 

8% 

Evening 

5% 

8% 

9% 

10% 

10% 

12% 

16% 

9% 

All  Day 

16% 

22% 

28% 

30% 

33% 

32% 

32% 

28% 

Broadcasting 


November  17.  1958    •    Page  31 


ADVERTISERS  &  AGENCIES  CONTINUED 


IN  VIDEOTOWN  1958... 


%  Viewing 
Morning 
Afternoon 
Evening 
All  Day 

Avg.  Hrs./Day- 
Morning 
Afternoon 
Evening 
All  Day 

Avg.  Hrs./Day — All 
Morning 
Afternoon 
Evening 
All  Day 

Avg.  Hrs./Week  (7 
Morning 
Afternoon 
Evening 
All  Day 


TV  VIEWING:  WEEKDAY  AND  WEEKEND 

Average  Person 
Avg.  Wkday     Saturday        Sunday    Avg.  Wkday 


12% 
23 
79 
84 

-When  Viewing 

2.06  hrs. 
1.73 
3.18 
3.61 


11% 
18 
75 
79 


2.43  hrs. 
3.28 
3.20 
3.86 

People  (Viewing  or  Not) 

.24  hrs.        .27  hrs. 
.41  .58 
2.51  2.39 
3.16  3.24 


Days) 


1.59  hrs. 

3.03 
17.50 
22.12 


5% 
25 
75 
78 


2.17  hrs. 
1.63 
3.42 
3.92 


.12 
.40 
2.56 
3.08 


hrs. 


11% 
25 
87 
89 


hrs. 


1.94 
2.30 
3.68 
4.17 


.21  hrs. 

.58 
3.21 
4.00 


Wives 
Saturday 

3% 
14 
78 
80 


2.00  hrs. 
2.81 
3.75 
3.92 


.07  hrs. 

.40 
2.91 
3.38 


1.16  hrs. 

3.82 
22.09 
27.07 


Sunday 

2% 
20 
82 
84 


1.50  hrs. 
2.66 
3.80 
4.00 


.04  hrs. 

.52 
3.13 
3.69 


RADIO  LISTENING— WEEKDAY  AND  WEEKEND 


%  Listening 
Morning 
Afternoon 
Evening 
All  Day 

Avg.  Hrs./ Day- 
Morning 
Afternoon 
Evening 
All  Day 


Average  Person 
Avg.  Wkday  Saturday 


21% 
8 
9 

28 

-When  Listening 

1.43  hrs. 
1.31 
1.12 
1.67 


21% 

8 

9 
30 


1.33  hrs. 
1.27 
1.30 
1.44 


Avg.  Hrs./Day — All  People  (Listening  or  Not) 
Morning  .29  hrs.        .28  hrs. 

Afternoon  .10  .10 

Evening  .10  .11 

All  Day  .49  .49 

Avg.  Hrs./Week  (7  Days) 

Morning  1.96  hrs. 

Afternoon  .70 
Evening  .66 
All  Day  3.32 


Sunday    Avg.  Wkday 


17% 

8 

4 
23 


1.33 
1.33 
1.13 
1.45 


hrs. 


.23  hrs. 
.10 
.05 
.38 


44% 
18 
14 
51 


2.65  hrs. 
1.46 
1.16 
2.90 


1.16  hrs. 

.26 

.18 
1.58 


Wives 
Saturday 

34% 
11 
13 
44 


1.55  hrs. 
1.50 
1.33 
1.77 


.53  hrs. 
.17 
.17 
.87 


6.73  hrs. 
1.64 
1.02 
9.39 


Sunday 

27% 
12 
5 
35 


1.49  hrs. 
1.46 
1.06 
1.75 


.40  hrs. 
.17 
.05 
.62 


THE  CLARITY  OF  HINDSIGHT 

John  P.  Cunningham  (r),  president  of  Cunning- 
ham &  Walsh,  was  surprised  to  learn  that  television 
viewing  reached  an  alltime  high  in  the  agency's 
test  city  in  1958. 

A  year  ago,  quoting  1957  Videotown  findings, 
Mr.  Cunningham  told  the  Assn.  of  National  Advertis- 
ers that  tv  viewers  were  getting  choosy  and  the  ex- 
citement was  gone  from  tv.  In  an  address  to  the  San 
Francisco  Advertising  Club  three  weeks  ago  he  said, 
after  scanning  the  1958  Videotown  figures: 

"Today  I  would  like  to  publicly  eat  that  statement 
[Avertisers  &  Agencies,  Nov.  3]." 


cational  medium  for  children,  judging  by 
the  Videotown  results.  Given  a  chance  to 
let  off  steam,  mothers  resented,  to  some 
degree,  the  advertising  pressures  and  types 
of  products  advertised.  They  agreed  the 
children  love  the  commercials  and  are  in- 
fluenced by  them.  Most  deplored  the  effect 
of  killing  and  gunfire;  some  objected  to  bad 
grammar  in  cartoons;  some  felt  tv  kept  the 
children  indoors  too  much;  they  were  most 
concerned  about  the  power  tv  exercises  over 
childrens'  credulity  and  playing  habits. 

On  the  other  hand,  they  are  delighted  with 
tv's  role  as  a  baby-sitter  and  its  availability 
for  disciplinary  measures.  They  said  it  keeps 


the  kiddies  from  fighting  and  keeps  them 
occupied.  C&W  said  they  blame  sponsors, 
perhaps  unfairly,  for  not  providing  more 
educational  programs  for  children.  And, 
C&W  suggested,  perhaps  they  should  blame 
themselves  "for  not  leading  their  children 
to  the  more  educational  programs — of  which 
there  are  many." 

Radio  Listening  •  Radio  still  makes  its 
best  showing  in  the  morning,  particularly 
with  housewives  (see  tables).  The  increase  in 
housewife  listening  is  substantial.  Their 
weekday  (Mon.-Fri.)  radio  time  totals  7 
hours  54  minutes,  a  big  jump  since  1957 
when  the  total  was  4  hours  55  minutes.  And 


their  total  morning  listening  has  doubled 
(109%) — 5  hours  48  minutes  (weekdays) 
in  1958;  2  hours  47  minutes  in  1957.  There's 
a  slight  gain  in  afternoons,  too,  but  night 
listening  of  housewives  is  down  slightly. 

Saturday  listening  runs  similar  to  week- 
days, but  Sunday  is  the  poorest  radio  day 
for  all  individuals.  The  housewife  audience 
increased  in  1958  to  51%  listening  on  an 
average  weekday.  It  was  43%  last  year. 

Radio  listening  by  the  average  person 
totals  2  hours  27  minutes  from  Monday 
through  Friday,  down  from  2  hours  43  min- 
utes in  1957.  The  average  for  the  whole  week 
is  3  hours  19  minutes;  similar  figure  not 
available  for  past  years.  Morning  radio 
listening  exceeds  tv  viewing  for  all  people. 

Non-Television,  Non-Radio  Activities  • 

While  total  time  spent  on  broadcast  viewing 
and  listening  has  increased,  other  activities 
generally  have  shown  some  decreases  since 
last  year.  "There  is  less  reading,  smaller  at- 
tendance at  movies  or  other  sports  events," 
C&W  reports,  with  the  recession  suggested 
as  one  of  the  reasons. 

Housewives  have  cut  their  newspaper 
reading,  bringing  down  the  reading  time  for 
all  adults.  Men  are  spending  the  same 
amount  of  time  on  their  newspapers.  The 
level  of  newspaper  reading  is  still  a  high  one. 
it  is  stated,  with  the  amount  of  time  remain- 
ing constant  over  the  years. 

Newspapers  make  their  best  showing  Sun- 
day morning,  which  is  well  above  Saturday 
or  weekday  mornings.  For  the  day  as  a  whole 
there  isn't  much  difference  in  the  number  of 
readers  between  weekday  or  weekend. 

Magazine  reading  has  declined  slightly 
from  last  year,  says  C&W,  tracing  this  to  a 
drop  in  the  percent  of  women  reading. 

And  movie  attendance  is  down  slightly  for 
the  year.  Saturday  is  the  best  movie  day 
with  Sunday  ranking  second. 

Also  showing  drops  are  weekday  attend- 
ance at  sports  events  by  men,  along  with  en- 
tertaining and  visiting  among  adults.  Week- 
ends naturally  were  found  much  more  pop- 
ular than  weekdays  for  entertaining  and 
visiting. 

C&W's  entry  into  Videotown  weekend  ac- 
tivities covers  churchgoing,  driving  and  pic- 
nics as  well  as  broadcast  attention.  In  about 
half  of  Videotown's  families  someone  went 
to  church  on  Sunday,  with  women  leading. 
The  church  going  ratio:  husbands  36%. 
wives  45%,  children  (under  10)  37%,  chil- 
dren (10-18)  47%,  adult  males  22%,  adult 
females  53%. 

Every  Sunday,  during  the  springtime 
measurement  period,  about  17%  of  the  peo- 
ple enjoyed  outdoor  recreation — 11%  on 
an  auto  ride,  3%  at  the  shore,  2%  on  a 
picnic,  2%  in  sports  activity  such  as  golf, 
fishing  or  horseback  riding. 

Only  3%  of  people  took  part  in  these  out- 
door activities  on  Saturdays. 

The  Test  City  •  The  guinea-pig  city  used 
to  study  the  impact  of  tv  on  the  family  is 
New  Brunswick,  N.  J.  For  11  years  Cun- 
ningham &  Walsh  has  conducted  a  major 
research  project,  affixing  the  label  Video- 
town  to  its  "typical  American  city."  Pro- 
fessional researchers  do  depth  studies  in 
homes  to  provide  information  on  listening 
and  viewing  habits. 


Page  32    •    November  77,  1958 


Broadcasting 


IS  THE  TIMEBUYER'S  WELCOME  MAT  OUT? 

Panel  evaluates  the  good  and  bad  in  visits  by  station  executives 


Where  does  the  visiting  station  executive 
stand  in  the  eyes  of  the  agency  timebuyer? 
Is  he  welcome?  Does  he  do  any  good  for 
himself  or  his  host? 

These  and  other  questions  were  put  to 
NBC  Spot  Sales'  third  Timebuyer  Opinion 
Panel,  and  their  answers  are  being  an- 
nounced today  (Nov.  17)  by  Thomas  B.  Mc- 
Fadden,  vice  president  in  charge.  On  the 
whole,  they  paint  an  optimistic  picture. 

The  responding  panel  represents  opinions 
of  254  timebuyers  at  173  agencies  across 
the  country.  They  were  divided  into  two 
classifications:  by  billing  (above  or  below 
$5  million  in  the  broadcast  media)  and  by 
location  (within  or  outside  of  New  York, 
Chicago-Milwaukee  and  Los  Angeles-San 
Francisco).  This  is  what  they  said  about 
station  callers: 

HOW  OFTEN  DO  THEY  COME?  The 

average  timebuyer  receives  14  visits  a  month 
(16  in  the  larger  agencies,  12  in  the  smaller). 
Radio  executives  account  for  seven  of  these 
in  agencies  of  all  sizes,  while  tv  visitors 
make  up  nine  of  the  calls  to  larger  agencies, 
five  of  those  to  smaller  agencies.  The  sur- 
vey notes,  however,  that  54%  of  the  re- 
spondents say  they  receive  fewer  than  11 
visitors  each  month,  while  10%  report  30  or 
more  visits. 

WHY  DO  THEY  CALL?  In  most  (4  out 
of  5)  cases  the  visitor  is  after  new  business, 
while  in  half  he's  there  to  update  station 
and  market  information.  The  respondents 
grade  three  other  reasons  as  each  account- 
ing for  about  a  third  of  the  calls:  servicing 
existing  schedules,  seeking  renewals  and  re- 
porting on  merchandising  and/ or  promotion 
support. 

ARE  THEY  HELPFUL?  Most  timebuy- 
ers find  they  are,  61%  replying  the  visits  al- 
ways or  frequently  are  beneficial  (among 
larger  agencies  this  feeling  was  held  by  65% 
of  the  respondents,  among  smaller  agencies 
by  57%).  Another  37%  answered  the  visits 
were  helpful  only  sometimes,  while  1%  said 
they  were  never  helpful. 

DO  CALLS  PAY  OFF?  A  resounding 
"yes"  eame  back  to  this  question,  95%  of 
the  panel  saying  the  visits  at  least  sometimes 
influence  buying  decisions  (26%  said  fre- 
quently, 69%  said  sometimes).  In  terms  of 
agency  size,  17%  of  the  larger  agencies  at- 
tribute frequent  influence  to  the  visits,  com- 
pared to  34%  of  the  smaller  agencies.  The 
ratios  are  reversed  on  the  "sometimes"  in- 
fluencing power  of  station  callers:  73%  of 
the  larger  agencies,  64%  of  the  smaller  ones. 
Only  5%  say  they  are  never  influenced  (9% 
larger,  2%  smaller). 

WHAT  DO  THEY  PITCH?   A  lot  of 

them  make  formal  station  or  market  pres- 
entations, nearly  all  (96%)  of  the  respond- 
ents saying  they've  gotten  that  variety,  but 
only  one  in  four  (27%)  saying  they're  at  all 
frequent.  The  larger  agencies  in  the  major 
timebuying  centers  get  most  of  them.  The 
man  with  a  specific  proposal  for  the  agency 


client  is  a  frequent  visitor  to  53%  of  the 
panel's  respondents. 

Visitors  don't  spend  much  time  selling  the 
overall  spot  medium  vs.  competing  media, 
but  they  do  spend  a  lot  of  time  knocking 
competing  stations.  While  stating  this  type 
of  "negative  selling"  is  much  deplored,  the 
survey  reports  24%  of  timebuyers  as  say- 
ing visitors  always  or  frequently  do  it,  64% 
say  they  sometimes  do.  and  only  1 1  %  say 
visitors  never  do.  The  incidence  of  knocking 
the  competition  was  found  less  severe  in 
smaller  shops  as  well  as  outside  the  major 
centers. 

The  visits  provide  new  and  valuable  in- 
formation to  58%  of  the  panelists,  and 
sometimes  do  to  40%.  The  agencies  in 
major  centers  apparently  gain  more  in  this 


accounts. 

•  Know  what  my  clients'  competitors 
are  doing  in  your  market. 

•  Give  me  news  about  my  clients' 
local  representatives  or  distributors. 

•  Have  field  information  on  product 
movement  in  your  market. 

•  Know  programming  formats  of  all 
the  stations  in  your  market. 

•  Be  able  to  tell  me  about  competitors' 
rates,  policies,  facilities. 

•  Have  detailed  market  information 
on  your  fingertips. 

•  Be  prepared  to  document  claims. 

•  Have  a  tape  or  film  representing 
station's  programming. 

•  Bring  latest  ratings  and  have  facts 
on  audience  composition. 

•  Give  me  the  "feel"  of  your  market, 
station,  management. 

•  Be  armed  with  sales  success  stories 
— national  and  local. 

•  Have  copies  of  your  proposal  avail- 
able for  account  men  and  clients. 

•  Have  something  to  leave  with  me. 


regard  than  their  colleagues  outside. 

HOW  DO  AGENCIES  BENEFIT?  Three 
specific  gains  drew  the  most  mentions:  (1) 
increased  knowledge  of  the  market — 45%, 
(2)  increased  knowledge  of  the  station — 
28%,  and  (3)  establishment  of  personal  re- 
lationships— 25% . 

WHEN  SHOULD  THEY  COME?  It's  a 
toss-up,  according  to  most  of  the  NBC  Spot 
Sales  panelists,  three  out  of  five  saying  it 
makes  no  difference  to  them.  (There  was  a 
definite  distinction  in  agency  sizes  in  this 
regard:  70%  of  respondents  from  smaller 
agencies  say  it  doesn't  matter  against  57% 
in  larger  agencies.)  Among  those  who  do 
care,  the  preference  is  for  May,  June  and 
July,  while  the  least-favored  times  are  Sep- 


•  Don't  talk  too  much — listen  to  the 
rep  salesman's  approach. 

•  Don't  come  in  with  a  flippant  at- 
titude. 

•  Don't  spend  a  lot  of  my  time  on 
irrelevancies — cut  the  frills. 

•  Don't  visit  when  I*m  buried  with 
work — ask  your  rep. 

•  Don't  cry  or  complain  about  busi- 
ness you  lost  in  the  past. 

•  Don't  be  dishonest — even  if  it's 
only  a  little  white  exaggeration. 

•  Don't  insist  on  explanations. 

•  Don't  knife  your  competition — un- 
less you  can  back  it  with  facts. 

•  Don't  base  your  pitch  on  a  single 
isolated  rating  survey. 

•  Don't  offer  me  a  special  "deal"  that 
your  rep  doesn't  know  about. 

•  Don't  try  to  force  me  to  divulge 
confidential  information. 

•  Don't  come  in  too  often. 

•  Don't  call  on  account  men  or  clients 
without  letting  me  know. 


HOW  TO  WIN  TIMEBUYER  FRIENDS 
AND  INFLUENCE  THEIR  BUYING 

A  code  of  etiquette  for  the  station  executive  calling  on  an  agency  timebuyer  came 
out  of  the  NBC  Spot  Sales  Timebuyer  Opinion  Panel.  Digested  into  a  list,  it  reads: 


DO 

•  Discuss  my  accounts  with  rep  sales- 
men before  you  see  me. 

•  Find  out  my  particular  likes  and 
dislikes  before  you  come  in. 

•  Tell  me  something  new — something 
I  didn't  get  from  your  rep. 

•  Try  to  see  several  of  us  at  once  if 
you  have  a  general  presentation. 

•  Ask  your  rep  whether  my  accounts 
are  active  or  inactive. 

•  Give  me  prepared  presentations — 
with  or  without  physical  aids. 

•  Make  a  specific  client  proposal 
whenever  possible. 

•  Be  creative  in  suggestions  for  my 


DON'T 

•  Don't  just  drop  in  to  say  "hello" — 
have  a  specific  purpose. 

•  Don't  come  in  without  an  appoint- 
ment— make  it  through  your  rep. 

•  Don't  take  too  much  time — make 
it  short  and  sweet. 

•  Don't  embarrass  me — make  sure  I 
know  your  name  and  call  letters. 

•  Don't  be  disorganized — arrange  ma- 
terials for  an  orderly,  intelligent  dis- 
cussion. 

•  Don't  come  in  unless  there's  at 
least  a  remote  possibility  of  doing  busi- 
ness. 

•  Don"t  be  late. 


Broadcasting 


November  17.  1958    •    Page  33 


ADVERTISERS  &  AGENCIES  CONTINUED 


WHO  VISITS  .  .  .  AND  HOW  OFTEN? 

About  how  many  out-of-town  radio-tv  executives  visit  you  in  average  rronth? 

Broadcast  Billings 


Agency  Location 


Radio    1-  5 

Visits  6-10 
11-15 
16-20 
21  plus 

Total  respondents 

Average  visits 


Total 

Over 

Under 

Major 

Other 

Panel 

$5 

Mill. 

$5 

Mill. 

Centers 

Cities 

#  % 

# 

% 

# 

% 

# 

% 

#  % 

140  55 

60 

52 

80 

57 

79 

54 

61  57 

67  26 

32 

28 

35 

25 

39 

26 

28  26 

23  9 

11 

10 

12 

8 

14 

10 

9  8 

9  4 

4 

4 

5 

4 

7 

5 

2  2 

15  6 

7 

6 

8 

6 

7 

5 

8  7 

254  100% 

114 

100% 

140 

100% 

146 

100% 

108  100 

# 

% 

# 

% 

# 

% 

# 

% 

# 

% 

Tv 

1-  5 

151 

60 

58 

51 

93 

66 

82 

56 

69 

64 

Visits 

6-10 

57 

22 

25 

22 

32 

22 

32 

22 

25 

23 

11-15 

18 

7 

13 

11 

5 

4 

15 

10 

3 

3 

16-20 

15 

6 

10 

9 

5 

4 

12 

8 

3 

3 

21  plus 

13 

5 

8 

7 

5 

4 

5 

4 

8 

7 

Total 

respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108 

100 

Average  visits  7  9  5  7 

SHOULD  REP  SALESMEN  COME  ALONG? 

Do  you  prefer  that  representative  salesmen  accompany  station  executives  who  visit  you? 


Broadcast  Billings 


Agency  Location 


Total 

Over 

Under 

Major 

Other 

Panel 

$5 

Mill. 

$5  Mill. 

Centers 

Cities 

# 

% 

# 

% 

# 

% 

# 

% 

#  % 

Yes 

154 

61 

78 

68 

76 

54 

112 

77 

42  39 

No 

6 

2 

1 

1 

5 

4 

1 

1 

5  5 

No  strong  opinion 

92 

36 

35 

31 

57 

41 

33 

22 

59  54 

No  answer  .      .  , 

,  2 

1 

0 

0 

2 

1 

0 

0 

2  2 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108  100 

DO  YOU  GLEAN  NEW  KNOWLEDGE? 

To  what  extent  do  visits  from  station  men  provide  you  with  valuable  information  (market,  station, 
competition,  talent)  that  you  did  not  have  before? 


Broadcast 

Billings 

Agency 

Location 

Total 

Over 

Under 

Major 

Other 

Panel 

S5 

Mill. 

S5  l\ 

Hill. 

Centers 

Cities 

# 

% 

% 

# 

% 

# 

% 

#  % 

Always 

12 

5 

3 

3 

9 

6 

7 

5 

5  5 

Frequently 

136 

53 

61 

53 

75 

54 

90 

61 

46  42 

Sometimes 

101 

40 

46 

40 

55 

39 

47 

32 

54  50 

Never 

2 

1 

2 

2 

0 

0 

1 

1 

1  1 

No  answer 

3 

1 

2 

2 

1 

1 

1 

1 

2  2 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108  100 

DO  VISITS  INFLUENCE  YOUR  BUYING? 

How  often  do  visits  by  station  executives  have  an  effect,  directly  or  indirectly,  on  your  purchase  of  time? 


Broadcast 

Billings 

Agency  Location 

Total 

Over 

Under 

Major 

Other 

Panel 

S5 

Mill. 

$5 

Mill. 

Centers 

Cities 

# 

% 

% 

# 

% 

# 

% 

#  % 

Always 

0 

0 

0 

0 

0 

0 

0 

0 

0  0 

Frequently 

67 

26 

20 

17 

47 

34 

32 

22 

35  32 

Sometimes 

173 

69 

83 

73 

90 

64 

106 

73 

67  62 

Never 

13 

5 

10 

9 

3 

2 

8 

5 

5  5 

No  answer 

1 

0 

1 

1 

0 

0 

0 

0 

1  1 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108  100% 

WHAT  ABOUT 

STATION 

CALLS 

ON  YOUR 

CLIENTS? 

After  the  station  executive 

has  talked  with 

you,  how 

often 

do  you  suggest  or 

approve 

his  suggestion 

that  he  call  on  your 

clients? 

Broadcast 

Billings 

Agency  Location 

Total 

Over 

Under 

Major 

Other 

Panel 

55 

Mill. 

$5 

Mill. 

Centers 

Cities 

# 

% 

% 

% 

# 

% 

#  % 

Always 

15 

6 

6 

5 

9 

7 

7 

5 

8  7 

Frequently 

56 

22 

22 

19 

34 

24 

27 

19 

29  27 

Sometimes 

134 

53 

65 

57 

69 

49 

82 

56 

52  48 

Never 

41 

16 

17 

15 

24 

17 

25 

17 

16  15 

No  answer 

8 

3 

4 

4 

4 

3 

5 

3 

3  3 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108  100% 

....  AND  IF  YOU'RE  NOT  TOLD  ABOUT  THESE  TALKS? 

Do  you  approve  of  station  executives  calling  on  your  clients  without  your  prior  knowledge? 


Broadcast  Billings 


Agency  Location 


Yes  " 
No 

No  strong  opinion 
No  answer 
Total  respondents 


Total 

Over 

Under 

Major 

Other 

Panel 

S5 

Mill. 

$5 

Mill. 

Centers 

Cities 

,.#  %■ 

% 

# 

% 

#  ' 

% 

:    #    .  %' 

16  6 

6 

5 

10 

7 

11 

7 

5  5 

190  75 

87 

76 

103 

74 

111 

76 

79  73 

47  19 

20 

18 

27 

19 

23 

16 

24  22 

1  0 

1 

1 

0 

0 

1 

1 

0  0 

254  100% 


114  100% 


140  100% 


146  100% 


108  100% 


Page  34 


.November  17.  1958 


What  timebuyers  think 
about  station  callers; 
See  boxes  this  spread 
for  full  panel  report 

tember,  October  and  December.  As  to  which 
months  are  most  effective  in  influencing  buy- 
ing decisions,  July,  August  and  September 
take  the  edge,  with  March,  April,  May  and 
December  considered  the  least  favorable. 

SHOULD  THEY  SEE  THE  CLIENT? 

Such  action  is  indicated  in  some  cases,  but  is 
not  to  be  advised  without  the  timebuyer's 
knowledge.  The  panel's  consensus:  28%  al- 
ways or  frequently  recommend  or  approve 
the  station  executive's  calling  on  the  client, 
but  75%  do  not  approve  of  such  a  visit  with- 
out their  approbation.  Regardless  of  how  the 
timebuyers  feel,  do  the  station  men  go  on  to 
the  client  without  telling  them?  They  fre- 
quently do.  say  8% ,  and  they  do  sometimes, 
say  74%.  And  when  they  do,  say  84%,  the 
timebuyer  hears  about  it. 

Regarding  station  visits  to  the  agency's 
account  executive,  the  feeling  is  not  so 
strong.  Only  52%  object  to  these  calls  with- 
out their  knowledge. 

WHERE'S  THE  REP?  He's  along,  at 
least  most  of  the  time.  Always,  according 
to  48%  of  the  timebuyers,  and  frequently, 
according  to  another  37%  .  Only  2%,  and 
those  in  smaller  agencies  outside  the  major 
centers,  never  see  the  representative  with 
the  station  executive.  This  finding  matches 
agency  desires:  61%  say  they  prefer  to  have 
the  rep  present,  especially  in  the  major  cen- 
ters (77%). 

These  buyers  like  calls 

Here  are  some  individual  comments  vol- 
unteered by  timebuyers  who  participated  in 
the  NBC  Spot  Sales  survey: 

mort  YANOW,  radio-tv  director,  Feigenbaum  & 
Werinen,  Philadelphia. 

There  isn't  a  rep  in  the  country  that  can 
tell  me  as  much  about  a  station  as  can  some- 
one of  that  station's  management  team.  Ad- 
ditionally, I  find  invaluable  the  establish- 
ment of  a  personal  contact  between  agency 
and  station.  Unfortunately,  these  trips  are 
made  only  once  or  twice  a  year  and  too 
many  calls  are  crammed  into  too  few  days. 
As  a  result,  meetings  are  arranged  at  the 
last  minute  and  are  almost  invariably 
rushed.  To  complicate  matters  further,  the 
rep  usually  uses  up  valuable  time  impress- 
ing his  station  man  as  to  the  excellent  selling 
job  he  has  been  doing  with  this  agencv. 

THOMAS  J.  MacWILLIAMS,  tv  director.  Smith. 
Taylor  &  Jenkins  Inc..  Pittsburgh. 

Basically,  station  executives  should  back- 
stop their  salesmen  or  reps  with  "glad  hand" 
trips.  Most  timebuyers  get  run-of-mill  avail- 
abilities, ratings,  rate  changes,  etc.,  from 
regular  sales  calls.  Often,  a  fresh  viewpoint, 
or  overall  appraisal  of  station,  from  a  differ- 
ent source — even  if  it's  just  a  review  of  facts 
already  known  by  timebuyer — is  beneficial 
to  the  timebuyer  and  could  result  in  addi- 
tional schedules  on  the  station  then  or  later. 

Broadcasting 


Sometimes  it's  the  personal  pledge  of  a  top 
station  executive  to  see  that  the  client  gets 
the  audience  he  pays  for — that  the  station 
will  go  all  out  in  publicity  and  promotion 
and  will  work  with  local  outlets  for  in- 
creased distribution — that  gives  the  assur- 
ance needed  to  swing  the  billing  from  a 
competitive  station  or  medium.  This  he  can 
do  only  with  an  occasional  face-to-face 
meeting  with  the  customer,  or  prospective 
customer. 

BEN  LEIGHTON,  timebityer,  Campbell-Mithun, 
Minneapolis. 

Executive  visits  are  extremely  important 
— even  more  so  when  sales  managers  come 
well  prepared  with  information.  This  makes 
the  time  spent  with  them  worth  while,  both 
for  us  and  them.  The  timebuyer  needs  in- 
formation in  large,  specific  amounts,  well 
organized,  well  planned.  Only  in  this  way 
can  the  station  man  help  the  timebuyer  do 
a  high-level  job  for  the  client. 

MAHLON  J.  SAXON,  timebuyer,  Leo  Burnett 
Co.,  Chicago. 

To  some  extent,  every  market  presents  a 
unique  buying  situation.  There  are  differ- 
ences of  geography,  business  and  economic 
conditions  and  racial  and  social  characteris- 
tics from  market  to  market  which  will 
sometimes  figure  in  a  mature  media  buy. 
Station  executives  can  render  a  real  service 
by  explaining  these  "other  considerations" 
to  buyers  who  might  not  otherwise  become 
aware  of  them. 

DONALD  E.  LEONARD,  media  director,  W.  B. 
Doner  &  Co.,  Baltimore. 

My  visitors  are  generally  divided  into  two 
types  (1)  those  who  obviously  are  trying  to 
help  my  accounts  with  creative  selling  and 
aggressive  promotion  efforts  if  they  already 
have  a  schedule,  and  (2)  those  who  are  look- 
ing for  an  order,  regardless  of  benefits  they 
may  be  able  to  offer  the  account,  or  for 
that  matter,  the  benefits  they  cannot  offer 
the  account.  Under  this  second  classifica- 
tion are  those  station  msn  who  evidently 
feel  they  owe  a  media  man  lunch  because 
a  schedule  was  purchased,  is  about  to  be 
purchased  or  is  under  consideration.  This 
is  a  vice  in  our  industry,  and  sorry  to  say, 
generally  accepted  by  station  and  media  men 
alike.  Generally,  the  visits  I  receive  from 
station  men  and/ or  their  reps  are  helpful; 
they  do  help  in  solving  marketing  problems, 
distribution  problems,  etc.  You  would  go  a 
long  way  to  find  a  group  of  men  in  any  field 
who  would  be  more  cooperative,  honestly 
interested  in  the  success  of  what  they  sell, 
and  who  are  as  important  to  the  success  of 
any  effort  as  the  executives  of  radio  and  tv 
stations. 

LYNN  DIAMOND,  timebuyer.  Emit  Mogul  Co., 
New  York. 

I  think  they  are  extremely  helpful  and 
would  like  to  see  people  who  have  my  busi- 
ness as  much  as  those  pitching.  Local  mar- 
ket information  is  constantly  needed  and  this 
is  the  best  way  to  update. 

MAX  TENDRICH,  executive  vp  &  media  di- 
rector, Weiss  &  Geller  Inc.,  New  York. 

We  consider  these  visits  most  important. 
Timebuyers  and  account  men  should  be  on 

Broadcasting 


WHAT  ABOUT 

STATION 

TALKS 

WITH 

ACCOUNT  EXECS? 

Arter  the  station  executive 

has  talked  with 

you,  how 

often  do 

you  suggest  that  he  call 

on  an  account 

executive  in  your  agency? 

Broadcast 

Billings 

Agency 

Location 

Total 

Over 

Under 

Major 

Other 

Panel 

$5 

Mill. 

S5  l\ 

/Mil. 

Centers 

Cities 

# 

% 

# 

% 

# 

% 

% 

# 

% 

Always 

6 

2 

1 

1 

5 

4 

1 

1 

5 

5 

Frequently 

50 

20 

15 

13 

35 

25 

19 

13 

31 

29 

Sometimes 

137 

54 

67 

58 

70 

50 

87 

60 

50 

46 

Never 

51 

20 

28 

25 

23 

16 

37 

25 

14 

13 

Mo  answer 

10 

4 

3 

3 

.7 

5 

2 

1 

8 

7 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108 

100% 

....  AND  IF 

YOU'RE  NOT  TOLD  ABOUT  THESE 

TALKS? 

Do  you  approve  of  station 

men  calling  on  agency  account  executives  without 

your  prioi 

knowledge? 

Broadcast 

Billings 

Agency 

Location 

Total 

Over 

Under 

M 

ajor 

Other 

Panel 

55 

Mill. 

$5  n 

/Mil. 

Centers 

Cities 

# 

% 

# 

% 

# 

% 

# 

% 

# 

% 

Yes 

41 

16 

13 

11 

28 

20 

15 

10 

26 

24 

No 

131 

52 

68 

60 

63 

45 

92 

63 

39 

36 

No  strong  opinion 

76 

30 

30 

26 

46 

33 

36 

25 

40 

37 

No  answer 

6 

2 

3 

3 

3 

2 

3 

2 

3 

3 

Total  respondents 

254 

100% 

114 

100% 

140 

100% 

146 

100% 

108 

100% 

HOW  DOES  THE  STATION  MAN'S  VISIT  HELP  YOU? 

What  is  the  one  most  pronounced 

complaint  you  have  about 

visits  paid  you  by  station  executives? 

Broadcast 

Billings 

Agency  Location 

Total 

Over 

Under 

Major 

Other 

Panel 

$5 

Mill. 

$5  to 

Till. 

Centers 

Cities 

# 

% 

# 

% 

# 

% 

# 

% 

'  # 

% 

Market  information 

114 

45 

59 

52 

55 

39 

67 

46 

47 

43 

Personal  contact 

64 

25 

30 

26 

34 

24 

38 

26 

26 

24 

Programming  info. 

22 

9 

10 

9 

12 

9 

10 

7 

12 

11 

Future  programming 

plans 

7 

3 

3 

3 

4 

3 

Wm 

2 

4 

4 

Station  information 

70 

28 

28 

25 

42 

30 

33 

23 

37 

34 

Merchandising- 

promotion  info. 

10 

4 

5 

4 

5 

4 

4 

3 

6 

6 

Understanding  of 

clients'  problems 

27 

11 

12 

11 

15 

11 

18 

12 

9 

8 

Competitive  media 

information 

6 

2 

4 

4 

2 

2 

4 

3 

2 

2 

Local  retailer- 

distributor  info. 

2 

1 

1 

1 

1 

1 

2 

1 

0 

0 

Improvement  of 

schedules 

11 

4 

4 

4 

7 

5 

8 

5 

3 

3 

Information  not 

otherwise  available 

18 

7 

4 

4 

14 

10 

12 

8 

6 

6 

A  free  lunch 

4 

2 

2 

2 

2 

2 

1 

1 

3 

3 

Competitive  product 

information 

4 

2 

0 

0 

4 

3 

2 

1 

2 

2 

No  answer 

12 

5 

7 

6 

5 

4 

10 

7 

2 

2 

Total  respondents 

254 

'T00% 

114 

T00% 

140  s 

100% 

146 

*100% 

108  ' 

100% 

*  Percents  add  to  more  than  100 

due  to  multiple  mentions. 

Similarly, 

multiple  answers  above 

exceed 

|      'Total  Respondents." 

WHAT  IRKS  YOU  ABOUT 

THESE  CALLS? 

What  is  the  one  most  pronounced  complaint  you  have  about  visits  paid 

you  by  station  executives? 

Broadcast 

Billings 

Agency 

Location 

Total 

Over 

Under 

Major 

Other 

Panel 

$5 

Mill. 

$5  n 

/Mil. 

Centers 

Cities 

# 

% 

# 

% 

# 

% 

# 

% 

# 

% 

Unaware  of 

clients'  problems 

28 

11 

12 

11 

16 

11 

18 

12 

10 

9 

Too  much  time 

56 

22 

32 

28 

24 

17 

39 

27 

17 

16 

No  specific  purpose 

36 

14 

16 

14 

20 

14 

18 

12 

18 

17 

Wrong  time  for  visit 

11 

4 

7 

6 

4 

3  , 

8 

5 

HH 

3 

Insufficient  info. 

26 

10 

8 

7 

18 

13 

9 

8 

17 

16 

Disparage  competition 

6 

2 

3 

3 

3 

2 

4 

3 

2 

2 

Insufficient  notice 

6 

2 

2 

2 

4 

3 

5 

3 

1 

1 

Exaggerate  facts 

5 

2 

3 

3 

2 

2 

2 

1 

3  * 

3 

No  appointment 

30 

12 

14 

12 

16 

11 

14 

.  10 

16 

15 

Duplicate  rep's  work 

13 

5 

9 

8 

4 

3 

9 

8 

4 

4 

Request  confidential 

information 

1 

0 

1 

1 

0 

0 

1 

1 

0 

0, 

Lack  of  preparation 

8 

3 

4 

4 

4 

3 

5 

3 

3 

3 

Insufficient  competitive 

station  info. 

2 

1 

1 

1 

1 

1 

1 

1 

1 

1 

Offer  "special  deals" 

1 

0 

0 

0 

1 

1 

0 

0 

1 

1 

Expect  immediate 

decision 

2 

1 

0 

0 

2 

2 

2 

1 

0 

0 

Lack  of  follow-through 

1 

0 

0 

0 

1 

1 

1 

1 

0 

0 

No  complaint 

49 

19, 

19 

17 

30 

21 

29 

20- 

20 

19 

Total  respondents 

254 

*100% 

114 

'•100% 

140 

100% 

146 

100% 

108  ' 

100% 

*  Percents  add  to  more  than  100 

due  to  multiple  mentions. 

Similarly 

multiple  answers  above 

exceed 

"Total  Respondents. " 

November  17,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES  continued 


a  first-name  basis  with  station  managers. 
Better  availabilities  and  certainly  more  mer- 
chandising help,  pinpointed  to  the  local  situ- 
ation, can  result.  Often  reports  on  activities 
of  district  managers  may  be  important. 

ARNOLD  E.  JOHNSON,  director  of  broadcast 
facts,  Needham,  Louis  &  Brorby,  Chicago. 

It's  mutually  beneficial  to  get  to  know 
station  top  management  people  face  to  face 
— the  people  directly  responsible  for  making 
our  advertising  dollars  pay  off.  Then  when 
special  problems  arise  we  know  personally 
with  whom  to  deal. 

ART  TOPOL,  timebuyer,  Donahue  &  Coe,  New 
York. 

Station  executive  visits  are  helpful  to  the 
buyer,  since  the  visit  in  many  cases  may 
give  the  buyer  a  better  insight  on  the  sta- 
tion— its  programming,  competitive  prod- 
ucts and  market  information — instead  of  re- 
lying upon  various  research  sources.  From 
these  visits  may  develop  special  promo- 
tions, a  better  understanding  of  the  clients' 
objectives,  and  usually  a  better  relationship 
for  future  campaigns  in  the  market. 

JACK  SEVERSON,  radio-tv  director,  Mathisson  & 
Associates,  Milwaukee. 

On  the  whole,  we  welcome  visits  from 
station  executives.  Their  intimate  (although 
biased)  knowledge  gives  us  a  sharper  insight 
into  their  markets  and  competition.  This  is 
especially  true  when  we  receive  visits  from 
competitive  executives  within  a  few  weeks 
of  each  other. 

CHARLES  N.  CAMPBELL,  head  timebuyer,  Mac- 
Manus,  John  &  Adams,  Bloomfield  Hills,  Mich. 

Station  visits  are  always  valuable.  It  is 
important  to  know  the  broadcasters  in  per- 
son. Agencies  can  learn  an  amazing  amount 
from  the  local  station  personnel.  It  also  be- 
hooves agency  personnel  to  go  all  out  for 
station  people  and  to  show  them  around 


and  acquaint  them  with  agency  operations 
and  procedures. 

DOUGLAS  S.  PARKER,  timebuyer,  N.  W.  Ayer, 
Philadelphia. 

In  this  day  of  "formula"  radio,  it  is  more 
and  more  important  for  buyers  to  dig  deep 
to  learn  all  they  can  about  each  station's 
"personality" — programming,  talent,  etc.  By 
the  same  token  it  becomes  most  important 
for  stations  to  get  out  and  sell  themselves. 
Personal  contact  is  one  of  the  best  ways. 
If  station  men  realized  how  important  this 
is,  we  would  see  more  of  them,  more  often! 

MARK  SCHREIBER,  president,  Mark  Schreiber, 
Adv.  Inc.,  Denver. 

Often  really  sizable  sales  which  require 
front  office,  top  level  promotional  and  mer- 
chandising extras  are  best  concluded  most 
quickly  by  station  executives  and  agency 
management. 

FRANK  THOMPSON,  buyer,  Ted  Bates  &  Co., 
New  York. 

Many  station  executives  have  been  (or 
are)  salesmen.  They  are  voluble,  frequently 
charming,  usually  pleasant,  occasionally  be- 
laboring and  rarely  rude.  Some  of  them  are 
sensitive  enough  to  know  the  difference  be- 
tween a  polite  buyer  who  is  rushed  and  an- 
other who  is  actually  "caught  up"  and  en- 
couraging conversation.  Most  visits  by  sta- 
tion execs  provide  a  refreshing  interruption, 
if  they  are  in  tune  with  office  conditions. 

ROBERT  GLATZER,  timebuyer,  Ben  Sackheim, 
Inc.,  New  York. 

Station  executive  visits  are  as  important 
to  me  as  any  single  method  of  station  evalu- 
ation. Station  executives  should  not  feel  it 
necessary  to  make  a  pitch  when  they  visit. 
This  is  the  responsibility  of  the  rep.  The 
station  executive's  function  should  be  to 
create  an  overall  picture  of  his  market,  and 
the  role  the  station  plays  in  serving  it. 


HELENE  SELLERY,  media  supervisor,  Stromberger, 
LaVene,  McKenzie,  Los  Angeles. 

A  visit  from  a  station  executive  is  the 
next  best  thing  to  a  buyer's  visiting  the 
market.  He  is  an  invaluable  source  of  sta- 
tion and  market  information  not  otherwise 
available,  or  overlooked  in  the  multitude  of 
promotional  pieces  that  comes  across  a 
buyer's  desk.  He  creates  an  image  of  his 
station,  his  competitors  and  the  market 
which  when  added  to  existing  data,  supplies 
the  buyers  with  a  broader  base  for  evalu- 
ation. 

EDITH  CURTISS,  media  manager,  Botsford,  Con- 
stantine  &  Gardner,  San  Francisco. 

We  most  appreciate  constructive  infor- 
mation on  markets  which  comes  from  their 
personal  knowledge  and  is  not  available  in 
routine  presentations  made  by  representa- 
tives. Sometimes  valuable  information  on 
competitive  situations  (station  and  accounts) 
may  be  obtained.  Station  executives  can 
also  be  a  little  more  generous  with  offers 
of  merchandising  cooperation  than  can  the 
representative. 

Buyers  who  dislike  calls 

ROBERT  C.  HALL  JR.,  media  director,  Cargill,  Wil- 
son &  Acree,  Richmond. 

Unless  the  piece  of  business  is  quite  large. 
I  prefer  to  deal  exclusively  with  the  repre- 
sentative. Although  it  is  nice  to  have  met 
the  people  with  whom  you  deal,  I  do  not 
feel  they  greatly  influence  buying  decisions. 

R.  S.  WILLIAMSON,  account  executive,  time- 
buyer,  Bennett  Advertising  Inc.,  Charlotte. 

Station  executives'  calls  are  useless.  In 
practically  all  cases  the  national  reps  have 
presented  data  necessary  for  agency's  action. 
Perhaps  this  is  a  sore  spot  with  me — but 
the  "professional  affability"  of  the  station 
executives  quite  frequently  works  against 
their  own  interests.  Frequently  they  handi- 
cap their  national  reps  who  have  to  ac- 
company the  station  executives,  in  the 
majority  of  cases — a  "gotta  take  'em  around 
and  God  how  I  hate  it!"  type  of  chore  for 
reps. 

MURRAY  DONNELLY,  assistant  media  director, 
BBDO  Inc.,  Los  Angeles. 

Generally  it's  not  necessary  to  see  station 
people.  If  the  local  representative  is  on  the 
ball,  he  keeps  you  up-to-date  on  necessary 
media  and  market  data.  We  mainly  see 
these  people  as  a  courtesy  to  the  local  rep- 
resentative. 

MISS  PAT  WAGNER,  media  buyer,  Doe-Anderson 
Adv.  Agency  Inc.,  Louisville. 

If  a  station  has  a  proper  and  good  repre- 
sentative, the  station  executive  call  is  just 
so  much  excess  baggage  for  us.  Most  station 
men  rely  more  on  "friendliness"  than  on 
brass  tacks  selling.  It's  difficult  to  pull  out 
of  them  the  real  selling  points  for  their 
stations. 

FRANK  D.  SWEENEY,  timebuyer,  Lambert  &  Feas- 
ley,  New  York. 

Station  men  who  visit  account  execs  or 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  125,926,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Oct.  31 -Nov.  6.  This  is  how  they  spent  their  time: 

72.0%    (90,667,000)  spent  2,075.4  million  hourst  watching  television 

59.8%    (75,304,000)  spent  1,049.0  million  hours    listening  to  radio 

80.8%  (101,748,000)  spent    415.4  million  hours  reading  newspapers 

32.3%    (40,674,000)  spent    210.7  million  hours    reading  magazines 

23.9%    (30,101,000)  spent    364.5  million  hours        watching  movies  on  tv 
21.5%    (27,075,000)  spent     1 1 1.0  million  hours   attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindhnger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Nov.  1,  Sindlinger  data  shows:  (1)  112,138,000 
people  over  12  years  of  age  have  access  to  tv  (89.1%  of  the  people  in  that  age 
group) ;  (2)  43,441,000  households  with  tv;  (3)  47,856,000  tv  sets  in  use  in  U.  S. 


Page  36    •    November  17,  1958 


Broadcasting 


Always  Remember: 

the  BIG  GAME 

In  Radio 
Is  the 
ADULT 

AUDIENCE . . 


U  KM 


If  you  want  to  bag  the 
folks  who  can  buy  in 
the  rich  Rochester  ter- 
ritory, keep  your  sales 
message  on  the  track  of 
the  ADULT  audience, 
the  folks  who  tune  to 
station  WHEC! 


N 


-PULSE  REPORT-Rochester  Metropolitan  Area 
Audience  Composition  Data   —    March,  1958 


BASIC  CBS 

AM -TV 

ROCHESTER 


REPRESENTATIVES:  EVERETT  McKINNEY,  INC. 
NEW  YORK    •     CHICAGO    •    LOS  ANGELES    •    SAN  FRANCISCO 


Broadcasting 


November  17,  1958    •    Page  37 


THE 


WICHITA 
with  Associates 


AN  INTEREST 

IN  A  PRODUCING 


KTVC 


an1 


KAYS-TV 


GRAND  PRIZE 


'YOUR  OWN 
OIL  WELL" 


$1,000  CASH  or  a  royalty  share 
in  a  producing  KANSAS  OIL 
WELL,  which  may  yield  winner 
total  income  of  $10,000  or  more. 

THREE  OTHER  FABULOUS  PRIZES 

SECOND  PRIZE:  A  whole  Grade  "A"  PRIZE-WINNING 
KANSAS  BEEF  processed  and  delivered  to  your  desk,  home 
or  locker.   Total  retail  value  $400.00. 

THIRD  PRIZE:  50  Bushels  of  KANSAS  WHEAT,  from  this 
year's  bumper  crop.   Value  $100.00  cash. 
FOURTH  PRIZE:  Shares  in  BEECH,  BOEING  and  CESSNA 
Aircraft,  representing  Kansas'  great  Aircraft  Industry.  Total 
present  market  value  $100.00. 

RULES  FOR  ENTERING  CONTEST: 

The  contest  is  open  to  all  Advertising  Agency  personnel, 
18  years  of  age  or  over,  living  in  the  continental  limits  of 
the  United  States  except  employees  (and  their  immediate 
families)  of  KAKE-TV,  KTVC,  and  KAYS-TV,  the  KATZ 
Agency,  and  the  Reuben  H.  Donnelley  Corporation. 

Read  the  facts  about  the  three-station  market  which 
now  blankets  70%  of  the  TV  homes  in  Kansas  .  .  .  then 
name  the  Network  and  state  the  reason  for  the  name  in 
fifty  (50)  words  or  less.  Enter  as  many  times  as  you  wish, 
each  entry  must  be  accompanied  by  a  different  50-word 
statement.  Mail  to  NAME  THE  NETWORK,  BOX  8500-A, 
CHICAGO  77,  ILLINOIS,  and  include  your  name,  address 
and  the  company  for  which  you  work. 

Entries  will  be  judged  on  originality,  uniqueness,  and 
aptness  of  thought.  All  entries  will  be  judged  by  The  Reuben 
H.  Donnelley  Corporation  whose  decision  will  be  final.  If 
the  winning  name  is  duplicated,  final  judgment  will  be  on 
the  basis  of  the  originality,  sincerity  and  aptness  of  thought 
of  the  accompanying  50-word  statement.  Entries  must  be 
the  original  work  of  the  contestant  and  become  the  property 
of  KAKE-TV,  and  none  will  be  returned.  All  entries  must 
be  postmarked  no  later  than  midnight,  December  12,  1958, 
and  received  no  later  than  midnight,  December  19,  1958. 
Your  entrance  in  this  contest  constitutes  full  permission 
without  further  compensation  for  the  use  of  your  entry 
in  any  way  KAKE-TV  and  its  associates  see  fit. 

Winners  will  be  announced  on  January  19, 
1959.  KAKE-TV  and  associated  stations  will 
furnish  an  estimate  of  the  well's  present  x 
and  future  earnings  to  assist  winner  in 
choosing  life-of-the-well  income  or 
$1,000.00  in  cash.  Duplicate  prizes 
will  be  awarded  in  case  of  ties. 


scars 


t 


NETWORK  FACTS: 


KAKE-TV,  Channel  10,  Wichita,  went  on  the  air  October 
19,  1954,  an  ABC  affiliate.  Through  superior  facilities,  per- 
sonnel and  production  "know-how,"  a  network  ideally  suited 
to  the  market,  and  the  finest  feature  films  available  to 
television  (MGM,  Warner  Bros.,  RKO,  Columbia,  and  Uni- 
versal) KAKE-TV  has  become  Wichita's  leading  television 
station.  In  August  of  1957  KAKE-TV  was  joined  by  associate 
station  KTVC,  Channel  6,  Ensign,  Kansas,  serving  the  south- 
west area  of  the  state. 

September,  1958,  KAKE-TV  again  expanded  to  include 
KAYS-TV,  Channel  7,  Hays,  Kansas,  in  northwest  Kansas. 
Now  advertisers  buying  KAKE-TV,  with  associates  KTVC 
and  KAYS-TV,  in  a  single  buy,  with  special  discounts,  can 
reach  70%  of  the  TV  homes  in  Kansas.  This  single  buy 
covers  an  area  served  by  32  radio  stations  ...  36  daily 
papers  .  .  .  and  171  weekly  papers.  The  KAKE-TV,  KTVC, 
KAYS-TV  combination  reaches  an  area  with  1,289,000  popu- 
lation and  over  a  billion  and  a  half  dollars  in  retail  sales. 
The  KAKE-TV  coverage  area,  up  to  this  time  and  exclusive 
of  the  KTVC  and  KAYS-TV  areas,  has  been  known  as  KAKE- 
land  with  the  KAKEman,  a  happy  little  Baker,  as  a  symbol. 


KANSAS  FACTS: 


Kansas  is  known  as  the  "Sunflower"  or  "Jayhawker" 
state.  The  state  song  is  "Home  on  the  Range."  Kansas 
population  is  2,155,000  (S.R.D.S.,  1958).  Total  personal 
income  now  approximately  $3.4  billion  annually. 

MANUFACTURING:  Kansas  lists  more  than  3,250 
plants  turning  out  thousands  of  products  ranging  from 
glass  fibers  to  bombers. 

PETROLEUM:  Ranking  fifth  in  the  nation  in  produc- 
tion of  crude  oil  and  sixth  in  natural  gas,  Petroleum  is 
Kansas'  greatest  mineral  asset. 

AGRICULTURE:  Kansas  farmers  are  enjoying  their 
greatest  year  in  over-all 
agricultural  production,  with 
$1,369,052,000  in  wheat  re- 
turns alone.  (An  increase 
of  $284,526,000  spendable 
income  over  last  year.) 


Represented  by  Katz  Agency 


Page  38    •    November  17,  1958 


Broadcasting 


I 


ADVERTISERS  &  AGENCIES  continued 


clients  are  always  referred  back  to  media 
and  usually  waste  their  own  time  unless  a 
particular  problem  comes  up  that  after 
briefing  by  media  will  benefit  station  and 
account  exec  or  client. 

Suggestions  &  Criticisms 

FRED  R.  WUELLNER,  media  manager,  Krupnick  & 
Associates  Inc.,  St.  Louis. 

The  stations,  the  agency  and  the  client 
would  all  be  aided  greatly  if  station  execu- 
tives would  just  do  two  things:  first,  mentally 
list  all  the  factors  which  contribute  to  de- 
termining which  station  a  buyer  selects.  Sec- 
ondly, separate  those  factors  into  two  groups 
— one  group  consists  of  information  which 
is  readily  accessible  to  a  buyer  and  the  other 
group  consists  of  information  which  only  a 
station  executive  or  very  conscientious  rep 
can  provide.  When  this  mental  tabulation  is 
completed,  the  station  man  should  concen- 
trate on  the  second  group  of  factors:  station 
facilities  if  and  when  improved  recently, 
new  personnel  and  their  qualifications, 
awards  (both  local  and  national)  of  stature, 
ways  in  which  local  programming  can  be 
integrated  more  closely  with  specific  prod- 
ucts (and  vice  versa,  of  course),  merchandis- 
ing— how  much  and  to  what  extent,  etc. 
Only  a  small  percentage  of  timebuyers  have 
the  opportunity  to  visit  many  markets  in- 
dividually. They  must  rely  on  station  execu- 
tives and  reps  to  provide  them  with  this  im- 
portant background.  As  long  as  there  are 
timebuyers  who  refuse  to  buy  strictly  by 
"the  numbers,"  this  will  continue  to  be  an 
area  of  extreme  importance  which  too  many 
stations  have  overlooked  in  the  past. 

JANET  MURPHY,  timebuyer,  L.  C.  Gumbinner, 
New  York. 

I  wish  each  would  have  prepared  and 
left  for  future  use  a  capsule  digest  of  his 
market  area  with  attention  to  minor  points 
not  generally  covered  by  Sales  Management 
and  the  like.  Specifically,  the  time  each 
family  member  gets  up,  goes  to  work,  how 
long  en  route,  leaves  for  home,  drives,  gets 
home,  etc. 

ROBERT  BOULWARE,  vp,  media,  Bryan  Houston, 
New  York. 

Occasional  (perhaps  quarterly)  visits  help 
maintain  desirable  liaison  and  closeness  to 
markets  and  clarify  competitive  situations 
which  are  sometimes  elusive.  Field  informa- 
tion on  product  movement,  while  not  often 
enough  developed,  is  most  welcome.  I  wish 
station  men  would  inform  themselves  better 
on  this  subject. 

R.  N.  HUGHES,  radio-tv  director,  Simons-Michel- 
son  Co.,  Detroit. 

The  most  important  thing  is  that  the  in- 
terview should  be  planned.  One  operator  I 
know  came  in  with  a  10-minute  tape  pro- 
filing his  station,  added  10  minutes  of  con- 
versation about  the  people  on  the  tape  and 
left  a  real  good  feeling  about  the  station.  If 
all  station  executives  would  "program"  their 
agency  meetings,  as  they  do  their  stations, 
perhaps  the  time  would  be  well  spent  for  a 
busy   agency  guy.   The  "lean-back-in-the- 


chair-and-how-are-things"  interview  is  a  time 
waster. 

RUDOLPH  O.  MARTI,  timebuyer,  Campbell- 
Mithun,  Minneapolis. 

A  station  man  should  not  try  to  "hard- 
sell" during  a  visit  to  a  timebuyer's  office 
but  rather,  present  his  services  quickly  and 
efficiently,  make  inquiries  about  specific 
products,  merchandise,  new  building,  per- 
sonalities, etc.  and  then  give  the  buyer  an 
opportunity  to  talk  or  ask  questions.  If  he 
doesn't,  a  polite  exit  is  in  order. 

DOLORES  STARR,  timebuyer,  MacFarland,  Ave- 
yard,  Chicago. 

If  money  has  not  been  allocated  to  a  mar- 
ket, either  by  the  agency  or  client  (or  both), 
I  don't  think  it  is  necessary  to  explain  to  sta- 
tion men  beyond  that  fact  as  to  why  it  is 
being  withheld.  Quite  often  the  reasons  are 
not  for  publication  and  certainly  informa- 
tion held  by  the  agency  regarding  a  product 
in  a  market  is  beyond  any  argument  a  sta- 
tion man  might  muster  for  its  use. 

LEONARD  KAY,  timebuyer,  McCann-Erickson, 
Chicago. 

The  station  man's  visits  are  a  vital  part 
of  the  business  of  selling  the  medium.  Too 
often,  though,  he  comes  in  cold  or  with  a 
limited  amount  of  material,  and  depends  on 
the  buyer's  questions  to  carry  the  meeting. 
The  man  who  comes  in  with  a  complete  and 


Officials  of  the  Assn.  of  National  Ad- 
vertisers appeared  confident  last  week  that 
the  fight  between  advertisers  and  agencies 
over  the  commission  system  of  compen- 
sating agencies  was  all  over. 

They  made  clear  that  they  were  talking 
of  the  disagreement  between  advertisers  as 
a  group  and  agencies  as  a  group.  They 
expected  individual  negotiations  to  be  the 
order  of  the  day  from  now  on. 

Both  Paul  West,  ANA  president,  and 
Donald  S.  Frost  of  Bristol-Myers,  newly 
elected  ANA  vice  chairman,  said  it  seemed 
clear  that  advertisers  and  their  agencies 
were  getting  to  understand  each  other  better 
and  consequently  were  putting  their  con- 
tractual relationships  on  a  more  business- 
like basis. 

This  included,  they  said,  a  spelling-out 
of  the  responsibilities  that  the  agency  would 
handle  and  those  that  would  be  taken  care 
of  by  the  advertiser;  what  the  agency  would 
be  paid  for  basic  services  and  how  it  would 
be  paid  for  additional  jobs,  etc. 

Mr.  West  said  the  traditional  15%  com- 
mission for  agencies  is  in  a  process  of  evolu- 
tion and  predicted  that  in  the  long  run 
systems  of  compensation  will  vary  from 
case  to  case,  with  no  fixed  standard  for  all. 

Henry  Schachte  of  Lever  Bros.,  new  ANA 


comprehensive  presentation  is  bound  to 
leave  a  more  lasting  impression. 

JOYCE  PETERS,  timebuyer,  Emil  Mogul  Co.,  New 
York. 

Station  representatives  should  know  the 
buyer's  accounts  and  the  busy  times  and 
avoid  bringing  up  station  men  at  those 
times.  A  presentation  given  a  few  months 
prior  to  a  hectic  buying  month  will  be  re- 
membered longer  than  one  given  in  the 
middle  of  a  buying  rush  when  time  is  so 
valuable. 

F.  C.  McCORMACK  JR.,  timebuyer,  Ketchum  Mac- 
Leod &  Grove  Inc.,  Pittsburgh. 

I  would  like  to  see  more  "actual  proof  of 
results" — material  from  stations,  i.e.,  letters 
from  sponsors  stating  that  campaigns  pro- 
duced certain  results.  The  "numbers"  stories 
from  the  rating  books,  especially  on  the 
smaller  stations,  are  outdated  before  they 
are  printed.  Too  many  salesmen  rely  on 
ratings  as  their  only  sales  aid. 

BEVERLY  MILLER,  timebuyer,  Wherry,  Baker  & 
Tilden  Inc.,  Chicago. 

[The  station  executive]  should  call  for  ap- 
pointment and,  at  that  time,  allow  buyer  to 
either  set  up  meeting  with  appropriate  peo- 
ple present  or,  if  market  is  not  of  current  or 
potential  interest  to  the  agency,  save  every- 
one's time  by  explaining  with  reasons  why  a 
meeting  would  not  be  advisable. 


chairman,  took  the  similar  position  that 
"re-evaluation"  of  the  agency-client  rela- 
tionship will  be  a  "continuing  thing,"  never 
really  finished. 

Mr.  Frost  said  that  Bristol-Myers  had 
not  yet  made  any  changes  in  its  plan  of 
compensating  its  agencies,  although  many 
discussions  had  been  held  and  were  still  in 
process,  but  that  he  felt  the  agencies  were 
giving  better  service  because  they  and  the 
client  understand  each  other  better  and 
therefore  are  better  able  to  work  together 
productively. 

Mr.  West  said  ANA  members  with  whom 
he  had  discussed  the  situation  reported  that 
their  agencies  as  well  as  they  themselves 
were  pleased  with  results  of  their  reap- 
praisals of  the  agency-client  relationships. 
He  also  indicated  that  most  such  re-negotia- 
tions dealt  with  collateral  services  rather 
than  the  commission  system  of  agency 
compensation. 

The  views  of  the  ANA  officials  were 
voiced  in  a  news  conference  following  a 
closed  session  on  advertiser-agency  relations 
during  the  ANA's  49th  annual  fall  meeting 
(also  see  pages  44,  48). 

A  highlight  of  that  meeting  was  a  speech 
by  J.  Davis  Danforth,  executive  vice  presi- 
dent of  BBDO  and  chairman  of  the  Ameri- 


ADVERTISER,  AGENCY  GROUPS 
NO  LONGER  AT  ODDS  OVER  1  5%  FEE 

•  Individual  contracts  now  more  businesslike,  ANA  hears 

•  AAAA  head  cites  dwindling  agency  profits,  manpower  needs 


Broadcasting 


November  17,  1958    •    Page  39 


ADVERTISERS  &  AGENCIES  continued 


ELECTED  BY  ANA  AT  HOT  SPRINGS: 


Mr.  Schachte 


Mr.  Frost 


Mr.  West 


Mr.  Hattwick 


Mr.  Veckly 


Mr.  Koenig 


Mr.  Banzhaf 


Mr.  Morris 


Henry  Schachte,  advertising  vice 
president  of  Lever  Bros.,  was  elected 
board  chairman  of  the  Assn.  of  National 
Advertisers  in  the  annual  elections  last 
Tuesday  (Nov.  11). 

Mr.  Schachte,  who  had  been  vice 
chairman,  succeeds  Ralph  Winslow  of 
the  Koppers  Co.  in  ANA's  top  post. 

Donald  S.  Frost,  Bristol-Myers  vice 
president,  was  elevated  from  treasurer 
to  vice  chairman.  His  successor  as  treas- 
urer will  be  named  later. 

Paul  B.  West,  head  of  ANA  since 
1935,  was  re-elected  president  for  an- 


other term. 

Melvin  S.  Hattwick,  advertising  direc- 
tor of  Continental  Oil  Co.,  was  re-elected 
to  the  board  of  directors  and  four  new 
board  members  were  named.  They  were: 
John  Veckly,  director  of  the  advertising 
division  of  U.  S.  Steel  Corp.;  Stanley  W. 
Koenig,  advertising  director,  Olin  Mathi- 
eson  Chemical  Corp.;  Max  Banzhaf,  di- 
rector of  advertising,  promotion  and 
public  relations  for  Armstrong  Cork  Co., 
and  John  T.  Morris,  vice  president  and 
marketing  director  of  F.  M.  Schaefer 
Brewing  Co. 


can  Assn.  of  Advertising  Agencies,  who  said 
that  agencies'  two  chief  concerns,  admin- 
tratively,  are  people  and  profits — and  that 
both  are  getting  harder  to  come  by. 

While  advertising  volume  has  quintupled 
in  the  last  18  years,  he  said,  agency  net 
profits  have  dwindled  from  a  little  over 
6%  of  gross  income  in  1940  to  a  little  over 
4%  in  1957.  "Actually,"  he  said,  "agency 
profits  after  taxes  in  1957  averaged  just 
over  0.6%  of  1%  of  billing." 

Mr.  Danforth  estimated  that  two-thirds 
of  agency  income  is  from  media  commis- 
sions, the  rest  from  fees. 

Stressing  the  need  for  more  agency  man- 
power, Mr.  Danforth  said: 

"Total  earnings  of  agency  principals  are 
actually  down  almost  14%  from  the  9-year 
war  and  post-war  period  and  even  down 
about  6%  from  the  depressed  1930s.  So 
agency  principals  have  not  been  taking  their 
earnings  in  a  different  way. 

"As  you  know,  there  has  been  a  trend 
in  recent  years  to  spread  agency  ownership 
more  widely  within  the  agency.  In  my  own 
agency,  for  example,  no  individual  owns 
more  than  5%  of  the  stock  and  there  are 
275  stockholders  in  BBDO.  Wider  distribu- 
tion of  ownership  is  taking  place  in  more 
and  more  agencies  all  the  time.  This  mutual- 
ization  of  ownership  has  proved  to  be  one 
way  of  holding  key  people.  If  agencies'  net 
profits  continue  to  decline,  then  before  long 
I  am  afraid  even  stock  ownership  is  not 
going  to  be  much  of  an  incentive  to  them 
to  stay  on  in  this  business. 

"Nor  will  a  profit-sharing  plan  mean  any- 
thing, nor  will  any  other  employe  incentive 
benefit  plan  if  the  earnings  are  not  there  to 
support  the  plan.  We  are  actually  in  competi- 
tion with  large  industrial  concerns,  many  of 
whose  major  marketing  executives  enjoy 
generous  stock  option  or  other  long-term 
benefit  plans." 

The  decline  in  agencies'  percentage  of 
net  profits,  Mr.  Danforth  made  clear,  re- 
sulted not  from  "client  pressure"  but  rather 
from  "the  indirect  pressure  on  agencies  to 
compete  for  people  and  service." 

In  other  ANA  speeches  to  the  Hot 
Springs  session,  Louis  N.  Brockway,  chair- 
man of  the  executive  committee  of  Young 
&  Rubicam,  called  for  client  cooperation  in 
"How  to  Get  Better  Ads  From  Your 
Agency";  J.  O.  Peckham,  executive  vice 
president  of  A.  C.  Nielsen  Co.,  stressed  "The 
Consumer  Value  of  Advertised  Brands"; 
and  James  A:  R.  Stauff,  ad  manager  of 
Parker  Pen  Co.,  told  how  Parker's  cam- 
paign, predominantly  in  tv.  lifted  the  Parker 
T-Ball  Jotter  to  the  top  of  the  ball-point 
market. 

The  fall  banquet,  held  Tuesday  night 
(Nov.  11),  featured  a  program  produced  by 
NBC.  Army  Secretary  Wilber  M.  Brucker 
was  principal  speaker  at  the  wind-up  lunch- 
eon on  Wednesday. 

Top  Clients  Will  Keep  Schedules 
Even  If  AFTRA  Goes  On  Strike 

The  nation's  leading  advertisers  will  con- 
tinue to  maintain  their  network  television 
schedules  if  contract  negotiations  between 
the  networks  and  the  American  Federation 

Page  40    •    November  17,  1958 


of  Television  &  Radio  Artists  wind  up  in 
a  strike. 

This  conclusion,  although  not  stated  in 
such  broad  terms,  was  apparent  from  the 
attitudes  expressed  by  participants  in  last 
week's  fall  meeting  of  the  Assn.  of  Nation- 
al Advertisers  (also  see  adjacent  pages). 

Howard  Eaton,  Lever  Bros,  radio-tv  di- 
rector, who  reported  on  "Union  Relations 
in  the  Broadcast  Field"  in  an  off-the-record 
talk  at  the  radio-tv  workshop  Monday  after- 
noon (Nov.  10),  told  newsmen  afterward 
that  "a  number  of  advertisers  have  made 
their  positions  very  clear  to  me.  They  feel 
that  rates  have  gone  up  enough." 

He  said  these  advertisers  told  him  they 
had  notified  the  tv  networks  that  if  resistance 
to  further  union  increases  forced  a  strike, 
they  would  continue  to  maintain  schedules 
during  the  strike. 

Mr.  Eaton  cautioned  that  "you  can't 
say  this  is  true  of  all  advertisers,"  but  that 
"it's  a  sampling."  Others,  however,  said 
they  knew  of  no  advertiser  who  had  ex- 
pressed a  view  on  the  strike  possibility  with- 
out indicating  he  would  support  the  net- 
work. 

If  a  strike  occurred  and  lower-priced 


programming  were  substituted  for  the  ad- 
vertiser's usual  programs,  it  was  presumed 
the  networks  and  individual  sponsors  would 
work  out  some  adjustment  in  the  talent  and 
production  costs. 

Mr.  Eaton  made  the  sponsor's  interests 
clear.  He  pointed  out  that  (1)  the  cost  of 
commercials  as  well  as  programs  is  involved 
in  the  negotiations  and  (2)  sponsors'  con- 
tracts with  the  networks  provide  that  union 
increases  be  passed  along  to  advertisers. 

Ampex,  Production  Men 
Show  Videotape  to  ANA 

Some  250  of  the  country's  major  adver- 
tisers got  a  good,  close  look  at  videotape 
last  week — and  were  obviously  impressed. 

"Fantastic"  and  "almost  unbelievable" 
were  typical  reactions  after  the  instantaneous 
recording  and  playback  technique  was  dem- 
onstrated for  the  Assn.  of  National  Adver- 
tisers by  Howard  S.  Meighan,  president  of 
Videotape  Productions  of  New  York  Inc., 
and  representatives  of  the  Ampex  Corp., 
which  developed  the  system. 

The  demonstration  included  a  sequence 
in  which  a  portion  of  a  talk  by  Ampex's 

Broadcasting 


'■s 


The  pressure  in  Washington  can  mount 

pretty  high.  What  with  national  dilemmas 
and  international  crises,  it's  hard  to  tell 

which  side  is  up.  But  here's  one  down-to-earth 
fact  to  keep  in  mind:  Washington's  most- 
listened-to  station  is :  ytfYQ P  RA  OiO 

An  affiliate  of  the  CBS  Radio  Network 

Represented  by  CBS  Radio  Spot  Sales 
Operated  by  The  Washington  Po^t  Broadcast  Division 


'Washington  in  a  Word" 

Number  5  by  Torn/'  Ungerer 


ADVERTISERS  &  AGENCIES  CONTINUED 


H' 


looking  Heavenward 
Studies  the  stars. 
Does  the  sound  he  hears 

Come  from  Venus  or  Mars? 


It  doesn't  really  matter  from  which 
planet  the  celestial  sound  is  emana- 
ting. The  important  thing  is  that  it 
isn't  coming  from  KHJ  Radio,  Los 
Angeles. 

There's  nothing  ethereal  about  KHJ's 
foreground  sound.  It's  strictly  "down 
to  earth!'  For  more  than  36  years 
KHJ's  realistic  programming  has  been 
beamed  to  the  mature,  buying  adult, 
looking  for  provocative  radio  enter- 
tainment. 

In  news,  commentary,  sports,  music, 
drama  or  variety,  KHJ  attracts  adults 
who  pay  close  attention  to  the  program 
and  consequently  to  the  commercials 
within  and  around  it. 

It  isn't  blue  sky  when  we  say  that  KHJ 
Radio  is  programmed  to  satisfy  the 
variety  of  tastes  that  make  up  Amer- 
ica's second  market. 


KHJ 

RADIO 

LOS  ANG  E  LES 

1313  North  Vine  Street 
Hollywood  28,  California 
Represented  nationally  by 
H-R  Representatives,  Inc. 


Bob  Day  was  taped  and  then,  with  Mr.  Day 
synchronizing  lip  movement  in  a  repetition 
of  talk,  the  transmission  was  switched  back 
and  forth  between  live  and  tape  with  no 
real  difference  evident  on  the  screen.  To 
show  the  feasibility  of  editing,  a  sequence 
containing  numerous  splices  was  shown. 

Mr.  Meighan  told  the  group  that  not  only 
has  videotape  "already  made  profound 
changes  in  television  network  and  local  sta- 
tion operation  and  planning  but  the  day  is 
not  now  distant  when  moving  picture  film 
for  television  will  be  a  dead  duck." 

He  said  those  who  compare  videotape 
with  film  "are  plain  short-sighted"  and  that 
those  who  think  of  it  "only  as  a  recording 
of  live  television  are  almost  equally  so. 
Videotape  has  the  most  useful  characteristics 
of  both.  But  its  real  contribution  to  adver- 
tising will  come  about  as  its  own  unique 
ingredients  of  speed,  lower  cost  and  high 
quality  are  fully  understood  and  fashioned 
into  an  important  new  implement  for  you." 

Pointing  up  uses  videotape  could  have  for 
the  advertisers,  he  said: 

"Ever  want  to  get  a  bright  idea  in  motion 
fast?  Videotape  is  the  way  to  do  it.  Has 


your  competitor  socked  your  market  with 
a  stunning  sales  idea  which  you  must  coun- 
ter quickly?  Videotape  is  the  answer.  Have 
you  ever  wanted  to  implement  three  or  four 
variations  on  a  theme  in  order  to  see  which 
one  comes  off  best?  You  can  do  it  on  video- 
tape while  you  wait.  Does  a  special  pro- 
gram situation  or  topical  circumstance  offer 
unusual  opportunities  for  a  custom-made 
commercial?  With  videotape  you  can  do  it 
just  right — and  very  quickly.  Ever  want 
to  service  a  sound  track  without  remaking 
the  whole  job?  Nothing  compares  with  tape 
for  speed  and  flexibility.  Tape  is  tailor- 
made  for  television." 

In  answer  to  questions,  Mr.  Meighan 
and  the  Ampex  officials  said  special  dupli- 
cating equipment  is  being  developed  for  Mr. 
Meighan's  firm,  that  Ampex  is  now  pro- 
ducing a  stereo  tape  recorder,  that  50  to 
60  U.S.  stations  now  are  equipped  with 
Ampex  videotape  equipment  and  orders 
now  are  being  accepted  for  April  delivery. 

A  crew  from  WTTG  (TV)  Washington 
assisted  in  the  production,  which  was  a 
feature  of  the  opening  day  of  ANA's  annual 
fall  meeting. 


BIG  BUYERS  TO  BUY  EVEN  BIGGER 

•  Abrams  forecast  to  ANA:  more  money  for  broadcast  media  in  '59 

•  ANA  executive  also  does  some  crystal-gazing  into  radio-tv's  future 


Advertisers  will  spend  $1.5  billion  in  all 
categories  of  television  and  $70  million  in 
network  radio  in  1959,  George  J.  Abrams, 
advertising  vice  president  of  Revlon  and 
chairman  of  the  radio-tv  committee  of  the 
Assn.  of  National  Advertisers,  predicted  last 
week. 

"These  are  big  and  important  dollars  in 
any  advertiser's  book,"  he  told  the  radio-tv 
workshop  at  ANA's  49th  annual  fall  meet- 
ing (see  page  39),  "and  I  am  glad  to  pre- 
dict that  the  spending  will  help  all  of  us 
to  ring  up  a  booming  sales  picture  in  the 
year  ahead.  If  we  can  couple  to  big  ex- 
penditure that  atomic-like  power  of  big 
ideas,  then  1959  will  be  broadcast  adver- 
tising's and  your  biggest  year." 

He  broke  down  his  tv  prediction  thus: 
"$400  million  in  spot,  $800  million  in  net- 
work and  $300  million  in  local  billings.  He 
did  not  estimate  spot  and  local  radio  spend- 
ing. 

Mr.  Abrams'  forecast  was  made  in  a 
speech  on  "What's  Ahead  for  Radio  and 
Television."  Other  highlights: 

•  "Trans-oceanic  tv,  using  satellites  in 
space  is  the  next  big  television  develop- 
ment to  widen  our  horizons." 

•  Some  "new,  fresh  concept  of  an  orig- 
inal show"  will  emerge  and  start  a  new 
trend  in  tv  programming  in  1959. 

•  "Television  is  going  to  become  more 
daring." 

•  "There  isn't  one  negative  sign"  to  in- 
dicate that  radio  won't  continue  in  pop- 
ularity— but  the  outlook  on  program  fare 
is  "pretty  glum." 

•  Advertisers  in  1959  will  learn  more 
about  broadcasting  —  at  least  partially 
through  viewing  studies  of  the  type  con- 


Page  44 


November  17,  1958 


ducted  by  Miles  Wallach  (see  page  48). 

•  "Smart  network  programmers"  are 
going  to  cater  "more  and  more  to  the 
tastes  of  the  ice  cream  soda  set  rather 
than  to  the  scotch-and-soda  set."  Early- 
evening  programming  will  "continue  to 
be  .  .  .  either  heavy  in  western  content  or 
flavored  with  the  so-called  family  appeal." 
This  is  because  "television's  juvenile  selec- 
tors," unlike  adults,  "have  no  reservations 
about  flicking  the  dial  to  a  previously  un- 
watched  channel  to  catch  a  program  they 
like." 

•  Quiz  shows  are  basically  gone,  "but 
I'll  also  predict  that  a  fresh  new  quiz 
concept  would  be  just  as  likely  to  win  public 
acclaim  today  as  any  of  the  dear  departed 
programs  did  several  years  ago." 

•  "Crime  and  mystery  shows  are  on  the 
way  back,  and  the  cycle  that  commenced 
in  '49  and  '50  when  you  had  Danger, 
Suspense,  The  Web,  and  Man  Against 
Crime  is  due  for  revival." 

•  The  long  drama — hour  or  90  minutes 
— "will  continue  to  survive"  and  its  content 
will  be  drawn  increasingly  from  "two  basic 
sources:  documentary  and  classics." 

•  Musical  and  variety  programs:  staple 
fare,  and  "the  difference  between  success 
and  failure  will  lie  in  the  personality 
around  which  the  show  is  built." 

•  Daytime  programming  is  "busting 
through  with  the  same  force  which  made 
daytime  radio  important  to  advertisers," 
with  "the  soap  opera,  the  relaxed  per- 
sonality and  children's  programs"  forming 
"the  strong  supports  of  a  fast-growing  day- 
time television  operation." 

•  Improvement  in  programming:  news 
coverage — "Think  of  the   dramatic  news 

Broadcasting 


WFBM's  variety 
relieves  monotony 
—  makes  every 
selling  minute 
PAY! 


Why?  Because  WFBM  sounds  good  to  Hoosiers  .  .  . 
"most  listened  to"  and  hottest  of  any  as  indicated  by 
recent  audience  studies!* 

Audiences  for  top  personalities  grow  week  after  week 
.  .  .  and  remain  attracted  to  WFBM's  popular,  more 
diversified  program.  The  station's  many  different  voices, 
plus  a  variety  of  music,  give  a  daily  lift  to  listeners. 

City's  biggest  broadcast  news  staff  of  12  men  and 


pulls  "First  All  Day"  rating! 


3  mobile  units  keep  WFBM's  audience  best  informed. 
Hot  local  news  gets  on-the-spot  priority  handling  .  .  . 
fast-moving  world-wide  coverage  by  exclusive  WFBM- 
TIME  Washington  News  Bureau. 

Your  saturation  spot  campaigns  belong  right  here  .  .  . 
where  you  reach  an  even  larger  cumulative  audience. 
Find  out  for  yourself.  (Check  WFBM  first)—  where 
every  minute  is  a  selling  minute! 


*C.  E.  Hooper,  Inc.  (7  a.m.-6  p.m.)  June,  1958 
Represented  Nationally  by  the  KATZ  Agency 


to  sell  the  most  Hoosiers 
be  sure  your  product 
is  cooking  in  the  hottest  pot! 


INDIANAPOLIS 


Broadcasting 


November  17,  1958    •    Page  45 


Over  75,000  people  cheer  the  2,500  marchers  in  the  Parade  of  Champions — a  thrilling  Derby  spectacle. 


To  all  the  men  and  women 
who  sponsor  the  All-Ameri 
Soap  Box  Derby  —  50,000 
PATS  ON  THE  BACK  ! 


n 


YOU  GAVE  nearly  50,000  boys  a 
chance  to  roll  down  160  local  Derby 
courses  for  the  thrill  of  their  lives. 
More  important,  you  helped  them  win 
something  more  than  prizes:  you've 
helped  make  every  boy  a  champion. 

We  think  that  makes  you  cham- 
pions, too.  So,  on  behalf  of  50,000 
Derby  racers,  we'd  like  to  thank  you 


of  the  sponsoring  newspapers,  radio 
and  television  stations,  civic  and 
fraternal  groups  and  Chevrolet  deal- 
ers for  handling  a  tough  job  so  well. 
And  we'd  count  it  a  privilege  to  work 
with  you  again  next  year  when  Soap 
Box  Derby  time  rolls  around.  .  .  . 
Chevrolet  Division  of  General 
Motors,  Detroit  2,  Michigan. 


CHEVROLET 


Page  46    •    November  .17,  1958 


Broadcasting 


Aberdeen  (Wash.)  Active  Club 
Akron  (Ohio)  Beacon  Journal 
Albuquerque  (N.  M.)  Tribune 
Amarillo  (Texas)  Junior  Chamber  of 

Commerce 
Ambridge  (Pa.)  B.P.O.E.  983  and  The 

Daily  Citizen 
Amsterdam  (N.  Y.)  Elks  Club  and 

Rotary  Club 
Anchorage  (Alaska)  Daily  News 
Anderson  (Indiana)  Herald 
Anniston  (Alabama)  Star,  Jaycees,  Park 

Board  &  Radio  Station  WHMA 
Asheville  (N.  C.)  Junior  Chamber  of 

Commerce 
Ashland  (Ohio)  Junior  Chamber  of 

Commerce 
Ashtabula  (Ohio)  Junior  Chamber  of 

Commerce 
Austin  (Texas)  American-Statesman 
Babylon  (N.  Y.)  Leader 
Bangor  (Maine)  Daily  News 
Beloit  (Wis.)  Daily  News 
Big  Spring  (Texas)  Herald 
Birmingham  (Alabama)  News 
Bluefield  (W.  Va.)  Civitan  Club  &  Junior 

Chamber  of  Commerce 
Bowling  Green  (Ky.)  Junior  Chamber  of 

Commerce 
Bradford  (Pa.)  Journal 
Butler  (Pa.)  Eagle  &  Optimist  Club 
Charleston  (W.  Va.)  Optimist  Club 
Charlotte  (N.  C.)  WSOC  Broadcasting  Co. 

&  Jr.  Chamber  of  Commerce 
Cheyenne  (Wyoming)  Jr.  Chamber  of 

Commerce 
Cicero  (Illinois)  Life  Newspaper  & 

Rotary  Club 
Clarksburg  (W.  Va.)  Junior  Chamber  of 

Commerce 
Cleveland  (Ohio)  News 
Columbia  (Mo.)  Missourian  &  Optimist 

Clubs 

Conshohocken  (Pa.)  American  Legion 
Cortland  (N.  Y.)  WKRT  Radio,  Inc. 
Coshocton  (Ohio)  Junior  Chamber  of 

Commerce 
Covington  (Georgia)  Rotary  Club 
Crawfordsville  (Ind.)  Junior  Chamber  of 

Commerce 
Dallas  (Texas)  Optimist  Clubs  of  Dallas 
Davenport  (Iowa)  Newspapers,  Inc. 
Daytona  Beach  (Fla.)  Kiwanis  Club  of 

Halifax  Area 
Detroit  (Mich.)  News 
Dodge  City  (Kansas)  Kiwanis  Club 
Dover  (N.  H.)  Lions  Club,  Inc. 


Duluth  (Minn.)  Herald  &  News  Tribune 
Elgin  (Illinois)  Exchange  Club 
Elkhart  (Indiana)  Jaycees,  Inc. 
Ellwood  City  (Pa.)  Ledger 
Endicott  (N.  Y.)  Daily  Bulletin  &  WENE 
Ephrata  (Wash.)  Cascade  Broadcast.  Co. 

KBAS-TV 
Evansville  (Indiana)  Press 
Fayetteville  (N.  C.)  Observer  &  Jr. 

Chamber  of  Commerce 
Flint  (Michigan)  Journal 
Ft.  Lauderdale  (Fla.)  Firemen's 

Benevolent  Assn. 
Ft.  Worth  (Texas)  Press 
Fredericksburg  (Va.)  Free  Lance-Star 
Fulton  (N.  Y.)  B.P.O.E.  Lodge  No.  830 
Gary  (Indiana)  Post-Tribune 
Grand  Junction  (Colorado)  The  Daily 

Sentinel 

Greensboro  (N.  C.)  Junior  Chamber  of 

Commerce 
Hamilton  (Ohio)  Junior  Chamber  of 

Commerce 
Hancock  (Mich.)  B.P.O.E.  Lodge  No.  381 
Hartford  (Conn.)  Times 
Hudson  (N.  Y.)  Register-Star 
Huntington  (W.  Va.)  Junior  Chamber  of 

Commerce 
Indiana  (Pa.)  Evening  Gazette  &  Junior 

Chamber  of  Commerce 
Indianapolis  (Indiana)  Star 
Jacksonville  (Illinois)  Journal  Courier  Co. 
Johnstown  (Pa.)  Junior  Chamber  of 

Commerce 
Kalamazoo  (Mich.)  WKZO-AM-TV 
Kansas  City  (Mo.)  Ararat  Temple 
Kinston  (N.  C.)  Daily  Free  Press 
Knoxville  (Tenn.)  Journal,  Jr.  Chamber 

of  Commerce 
Lancaster  (Ohio)  Eagle-Gazette  Co. 
Las  Vegas  (Nevada)  Police  Athletic  League 
Lawrenceburg  (Indiana)  B.P.O.E.  Lodge 

No.  1836 
Levittown  (Pa.)  Bristol  Courier  & 

Levittown  Times 
Lima  (Ohio)  News 
Los  Angeles  (Cal.)— Orange  County 

Newspaper  Alliance  (1)  Foothill 

(2)  Losor  (3)  Metro 
Lubbock  (Texas)  Avalanche-Journal 
Lynchburg  (Va.)  Daily  Advance,  Inc. 
Magnolia  (Ark.)  Kiwanis  Club 
Mankato  (Minn.)  Junior  Chamber  of 

Commerce 
Mansfield  (Ohio)  News-Journal 


Marion  (Indiana)  Inter-Club  Council  & 
YMCA 

McKeesport  (Pa.)  Daily  News  Publish- 
ing Co. 

Michigan  City  (Ind.)  Junior  Chamber  of 

Commerce 
Middletown  (Ohio)  Optimist  Club,  Inc. 
Minneapolis  (Minn.)  Junior  Chamber  of 

Commerce 
Mission  City  (B.  C.)  Fraser  Valley  Record 

Ltd.  S  Vancouver  Daily  Province 
Mt.  Vernon  (N.  Y.)  Junior  Chamber  of 

Commerce 
Muncie  (Indiana)  Star 
Natchez  (Miss.)  Times  &  Y's  Men's  Club 
New  Albany  (Indiana)  Tribune 
New  Brunswick  (N.  J.)  Jr.  Chamber  of 

Commerce 
New  Orleans  (La.)  Item 
Newport  News  (Va.)  Hampton  Roads 

Junior  Chamber  of  Commerce 
Norwalk  (Ohio)  Reflector  Herald  &  Junior 

Chamber  of  Commerce 
Oelwein  (Iowa)  Register,  Jr.  Chamber  of 

Commerce 
Ottumwa  (Iowa)  Daily  Courier 
Owensboro  (Ky.)  Messenger  &  Inquirer 
Parkersburg  (W.  Va.)  Junior  Chamber  of 

Commerce 
Peoria  (Illinois)  West  Central  Broad- 
casting Co. 
Petersburg  (Va.)  The  Progress- Index 
Phoenix  (Arizona)  KOOL  Radio-TV,  Inc. 
Portland  (Oregon)  Oregon  Television,  Inc. 
Poughkeepsie  (N.  Y.)  Junior  Chamber  of 

Commerce 
Provo  (Utah)  Daily  Herald 
Ravenna-Kent  (Ohio)  The  Record-Courier 
Richland  (Wash.)  American  Legion  Post  71 
Richmond  (Va.)  Junior  Chamber  of 

Commerce 
Roanoke  (Va.)  Times  &  World  News 
Rochester  (N.  Y.)  Times-Union 
Roswell  (N.  M.)  Daily  Record 
St.  Catharines  (Ontario)  Standard  Ltd. 
St.  Paul  (Minn.)  Junior  Chamber  of 

Commerce 
Sacramento  (Cal.)  The  20-30  Club, 

Sacramento  No.  1  &  KCRA  Radio 

and  TV 
Salem  (Ore.)  Capital  Journal 
San  Antonio  (Texas)  Express-News 
San  Bernardino  (Cal.)  The  Sun  Company 
San  Diego  (Cal.)  Union 
Sandusky  (Ohio)  Newspapers,  Inc. 
San  Francisco  (Cal.)  News 


Savannah  (Ga.)  Junior  Chamber  of 

Commerce 
Seattle  (Wash.)  KING  Broadcasting  Co. 
Shamokin  (Pa.)  News-Dispatch  & 

Optimist  Club 
Sidney  (Ohio)  Printing  &  Publishing  Co.  & 

Junior  Chamber  of  Commerce 
Sioux  City  (Iowa)  Junior  Chamber  of 

Commerce 
Sioux  Falls  (S.  D.)  Argus-Leader 
South  Bend  (Ind.)  Junior  Association  of 

Commerce 
Spokane  (Wash.)  Junior  Chamber  of 

Commerce 
Springfield  (Illinois)  Illinois  State  Register 
Springfield  (Mass.)  Junior  Chamber  of 

Commerce 
Staunton  (Va.)  The  Leader  Papers 
Stockton  (Cal.)  Karl  Ross  Post  No.  16, 

American  Legion 
Tacoma  (Wash.)  News  Tribune 
Tallahassee  (Fla.)  Democrat 
Tampa  (Fla.)  WTVT  Television 
Terre  Haute  (Ind.)  Tribune-Star  Pub. 

Co.,  Inc. 
Tidewater  (Va.)  Virginian-Pilot 
Torrington  (Conn.)  WTOR-Radio 
Torrington  (Wyo.)  Telegram 
Trenton  (Mo.)  Republican  Times  &  Junior 

Chamber  of  Commerce 
Trenton  (N.  J.)  Times 
Tucson  (Ariz.)  Daily  Citizen 
Vancouver  (Wash.)  The  Columbian 
Waco  (Texas)  News  Tribune  &  Times 

Herald 

Warren  (Ohio)  Tribune  Chronicle 

Warren  (Pa.)  Times  Publishing  Co.  & 
Junior  Chamber  of  Commerce 

Warsaw  (Indiana)  Kosciusko  County 
Shrine  Club 

Washington  (D.  C.)  Evening  Star  News- 
paper Co. 

Watertown  (S.  D.)  Public  Opinion 

West  Palm  Beach  (Fla.)  Firemen's 
Benevolent  Assn. 

Wichita  (Kansas)  Beacon 

Winston-Salem  (N.  C.)  Jr.  Chamber  of 
Commerce 

Woodstock  (Illinois)  McHenry  County 
Gazette 

Wooster  (Ohio)  Republican  Printing  Co. 

d/b/a  Wooster  Daily  Record 
Yakima  (Wash.)  Cascade  Broadcast.  Co. 

Kl  MA-TV 
York  (Pa.)  Recreation  Commission 
Germany,  Adam  Opel  A/G 
Philippines,  Northern  Motors 
Venezuela 


First  event:  the  tradi- 
tional Oil  Can  Trophy  sprint. 
This  time,  Pat  Boone  crosses 
the  finish  line  just  ahead  of 
Guy  Madison  and  Eddie 
Bracken,  each  in  his  own 
specially  designed  racer. 


Backed  by  the  lovely  ^ 
Mrs.  Boone,  Pat  shows  off 
his  Oil  Can  Trophy.  Guy 
Madison  and  Eddie  Bracken 
look  on,  as  does  W.  G. 
Power,  Chevrolet's  adver- 
tising manager. 


Intent  on  the  track 
ahead,  this  boy  takes  his 
first  trial  run  down  Derby 
Hill  on  Test  Run  Day.  Dur- 
ing this  period,  each  boy 
gets  a  chance  to  familiarize 
himself  with  the  track. 


A  typically  breathtaking  ^ 
Derby  finish.  This  is  the  final 
heat,  with  James  Miley 
winning,  followed  closely 
by  Ronnie  Ashley  of  Los 
Angeles  and  David  Hi  Hi— 
goss  of  Anderson,  Indiana. 


James  Miley  of  Muncie, 
Ind.,  receives  the  1958  Ail- 
American  Soap  Box  Derby 
Championship  trophy  from 
E.  N.  Cole,  vice  president 
of  General  Motors  and  gen- 
eral manager  of  Chevrolet. 


K.  E.  Staley,  executive 
assistant  general  sales  man- 
ager of  Chevrolet,  presents 
the  $5,000  College  Scholar- 
ship award  to  James  at  the 
Banquet  of  Champions 
attended  by  1,700  people. 


Broadcasting 


November  17,  1958    •    Page  47 


ADVERTISERS  &  AGENCIES  CONTINUED 


programs  one  could  develop  with  the  kind 
of  funds  generally  allocated  to  a  prime  eve- 
ning show.  With  such  money,  the  use  of 
more  remote  broadcasting,  with  on-the- 
scene  coverage  of  important  events,  would 
be  commonplace.  Where  too  are  the  per- 
sonalities of  the  past,  like  the  staccato 
Floyd  Gibbons,  H.  V.  Kaltenborn  and 
Gabriel  Heatter,  who  made  news  come 
alive  when  we  would  listen  instead  of  look 
a  decade  ago?" 

•  The  hour-long  spectacular  with  top 
name  talent  will  continue,  enabling  one  ad- 
vertiser to  "create  special  attention  for  a 
big  event"  or  several  smaller  advertisers 
"to  share  in  a  big  television  event." 

•  "Color  television  has  to  grow.  Like 
any  product  you  make,  if  it's  good,  the 
public  soon  knows  about  it  and  the  word 
passes  along." 

To  buttress  his  prediction  that  trans- 
oceanic tv  will  be  the  next  big  technical 
step  in  television,  Mr.  Abrams  quoted  such 
experts  as  Dr.  John  Pierce  of  Bell  Labs 
and  Dr.  Charles  Sonnett  of  Ramo-Wool- 
dridge  Co.  of  Los  Angeles.  He  said: 

"What  these  electronic  engineers  foresee 
is  that  a  series  of  space  satellites  would 
rotate  about  the  earth.  There  would  always 
be  one  in  such  a  position  that  tv  signals 
could  be  bounced  across  the  ocean.  These 
satellites — about  10  of  them — would  be 
100-foot  spheres  out  2,200  miles  in  space 
and  they  would  reflect  signals  from  a 
transmitter  here  on  earth.  Dr.  Pierce  pre- 
dicts that  if  they  can  get  a  1.000-foot  sphere 
out  22,000  miles  in  space,  all  you  need  is 
one — because  it  would  rotate  at  the  same 
rate  as  the  earth  and  virtually  hang  up 
there  in  space." 

Mr.  Abrams  left  his  audience  to  spec- 


ANA's  Abrams:  purveyor  of  good  news 


t>age  48    •    November  17,  1958 


ulate  on  "what  transoceanic  television  can 
mean  to  both  the  networks  and  advertisers." 

He  listed  videotape  along  with  color  as 
important  recent  developments  on  television, 
and  called  attention  to  the  tape  demonstra- 
tion held  later  in  the  ANA  meeting  (see 
page  40). 

A  new,  fresh  tv  program  concept  is  "the 
Shangri-La  all  advertisers  seek,"  Mr. 
Abrams  said,  adding  that  there  is  good 
reason  for  predicting  "some  smart,  striking 
idea"  will  break  through  in  1959.  "During 
the  last  few  months  I  have  seen  more  and 
more  efforts  brought  to  my  desk,  efforts 
which  could  only  be  termed  'departures' 
from  the  norm." 

Predicting  tv  will  become  "more  daring," 
he  said: 

"While  the  broadcasters  have  held  back 
on  editorializing  and  have  skirted  the  con- 
troversial for  a  long  time,  I  predict  that 
you  will  see  a  breaking  away  from  this 
time-shaped  pattern,  as  these  broadcasters 
realize  the  desire  of  an  independent  public 
for  some  independent  spirited  thinking.  The 
sort  of  programming  that  presents  Dr. 
Joyce  Brothers  discussing  intimate  marital 
relations  was  taboo  five  years  ago.  The 
sort  of  hot  topics  paraded  on  some  of  our 


Researcher  Miles  Wallach  put  his  con- 
troversial viewing-vs. -ratings  study  [Lead 
Story,  Nov.  10;  Advertisers  &  Agencies, 
Nov.  3]  before  the  Assn.  of  National  Adver- 
tisers last  week — and,  according  to  partici- 
pants in  the  closed  session,  stirred  scarcely  a 
ripple. 

The  study  turned  out  to  have  three  heads. 
On  the  basis  of  personal,  in-home  interviews 
conducted  while  viewing  was  in  progress. 
Mr.  Wallach  claimed  that: 

•  An  advertiser  may  be  getting  up  to  30 % 
less  actual  viewing  than  existing  rating  serv- 
ices indicate. 

•  An  advertiser  may  be  getting  audiences 
that  don't  constitute  his  best  sales  prospects 
and 

•  An  advertisers  program  may  be  falling 
down  on  its  selling  job. 

Mr.  Wallach  assured  the  assembled  ad- 
vertisers at  the  ANA  radio-tv  workshop  that 
his  new  service,  Television  Personal  Inter- 
viewing Ratings  Inc.  (TPI),  would  help 
solve  all  these  problems  and  more. 

George  Abrams  of  Revlon  Inc.,  chairman 
of  the  ANA  radio-tv  committee,  discussion 
leader  in  the  session  at  which  Mr.  Wallach 
spoke,  and  also  an  original  investor  in  the 
TPI  service,  said  he  was  "impressed."  and 
was  especially  "disturbed"  by  TPI  findings 
that  $64,000  Question,  now  abandoned  by 
Revlon,  appealed  primarily  to  an  older  au- 
dience. 

He  said  that  when  Revlon  goes  to  buy  a 
program  in  the  future  it  will  get  an  "'audi- 
ence profile"  in  advance — and.  having 
signed  for  Person  to  Person  to  replace  $64,- 
000  Question,  will  seek  one  on  that  too. 
CBS-TV  network  president  Lou  Cowan  is 
interested  in  such  pre-testing  and  has  offered 
the  cooperation  of  some  CBS-TV  stations. 


recent  courtroom  television  dramas,  the 
recent  Playhouse  90  dramatization  of  the 
death  of  Stalin  all  represent  breakaways, 
and  more  will  come." 

Radio  is  on  the  move — in  cars,  35.2 
million  of  them  Mr.  Abrams  noted,  adding 
that  these  car  sets  also  are  being  used. 

"Unlike  the  home  radio — which  is  also 
growing  in  number — the  radio-on-the-move 
has  no  television  competition,"  he  pointed 
out.  "In  fact,  you  might  say,  except  for 
billboards,  it  has  no  direct  advertising  com- 
petition, that  automobile  radio  creates  as 
close  to  a  captive  audience  as  you  could 
devise.  And  for  selling  certain  products, 
such  as  shaving  cream  or  razor  blades,  who 
could  ask  for  better  captives  than  the  guy 
driving  to  work  who  has  just  scraped  his 
skin? 

"Does  it  take  a  crystal  ball  to  predict 
that  radio  will  continue  in  popularity?  There 
isn't  one  negative  sign  on  the  horizon — 
not  even  the  42  million  tv  sets  we  hear  so 
much  about." 

But  radio  programming  is  another  mat- 
ter, he  suggested.  "What  a  wide-open  area 
for  imaginative  creative  program  thinking 
in  this  vacuum-tube  world.  But  don't  expect 
much  change  in  1959." 


provided  advertisers  pay  the  cost,  he  added. 

Mr.  Abrams  ventured  that  all  three  net- 
works will  gradually  begin  to  offer,  more 
frequently,  audience  analysis  to  show  why 
a  specific  show  is  just  right  for  a  specific 
advertiser. 

Mr.  Wallach  said  that  officials  of  Chrysler 
— which  along  with  Revlon,  Ford  and  Read- 
er's Digest  underwrote  the  studies  forming 
the  basis  of  the  report  to  ANA — regarded 
the  results  "favorably." 

He  also  said,  without  naming  them,  that 
"over  a  score  of  other  firms"  want  similar 
studies  made. 

But  among  other  ANA  members  excite- 
ment was  hard  to  discern.  Other  participants 
in  the  workshop  said  the  report  generated 
little  or  no  comment  among  veteran  televi- 
sion advertisers  and  not  much  among  the 
rest.  It  evoked  no  questioning  from  the 
floor.  Mr.  Wallach  indicated.  Explaining  the 
studies,  he  said  more  than  6,000  personal 
coincidental  in-home  interviews  were  com- 
pleted in  a  week  in  Philadelphia.  Chicago 
and  Los  Angeles.  The  technique  stemmed 
originally,  he  said,  from  advertiser  "dissat- 
isfaction" with  existing  rating  data  and  "the 
one  fact  that  decisions  involving  millions  of 
dollars  in  advertising  expenditures  were  be- 
ing made  on  shaky  and  questionable  infor- 
mation." 

Mr.  Wallach  told  the  group: 

"One  of  the  most  startling  findings  .  . 
is  one  which  questions  the  advisability  of 
using  mechanical  devices  [Editor's  Note: 
Defined  as  including  "telephones,  audimeters 
or  electronic  impulses"]  to  measure  audi- 
ences. ...  It  requires  in-home  interviewing 
to  discover  whether  a  set  in  use  is  actuallv 
being  viewed,  partially  viewed  or  not 
watched  at  all. 

"...  Five  percent  of  homes  on  an  average 
Broadcasting 


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November  17,  1958    •    Page  49 


ADVERTISERS  &  AGENCIES  continued 


evening  had  a  television  set  on,  but  no  one 
in  the  household  was  watching  the  program. 
Moreover,  on  an  average  weekday  evening 
the  television  viewer  in  about  one  out  of 
every  four  homes  is  busy  doing  other  things 
while  the  television  set  is  in  operation — such 
as  reading  newspapers,  magazines,  books, 
etc.  It  is  interesting  to  note  that  on  Sunday, 
where  the  viewer  is  generally  home  all  day, 
this  figure  drops  during  evening  hours  from 
approximately  24%  to  12%." 

Mr.  Wallach  challenged  the  notion  that 
Saturday  night  viewing  equals  or  exceeds 
that  on  other  nights.  Where  existing  services 
show  sets-in-use  ranging  from  about  28%  at 
6-7  p.m.  Saturdays  to  as  high  as  58%  at 
10  p.m.,  he  said  his  studies  showed  a  reverse 
trend:  40.7%  at  6-7  p.m.  in  Los  Angeles, 
38.4%  at  8-9  p.m.  in  Chicago  and  34.6  at 
9-10  p.m.  in  Philadelphia. 

"Probably  the  most  important  area  to  the 
television  advertiser,"  Mr.  Wallach  said,  "is 
what  the  in-home  studies  showed  regarding 
the  effect  a  program  has  on  the  viewer  and 
whether  the  audience  is  the  right  one  for  the 
use  of  his  product." 

He  said  that  viewers  of  Revlon's  $64,000 
Question  were  heaviest  users  of  Revlon  lip- 
sticks and  that  viewers  of  Question  give 
Revlon  a  38.4%  brand-usage  share,  com- 
pared to  33  to  37%  among  viewers  of  Ed 
Sullivan,  Lawrence  Welk  and  other  non- 
Revlon  programs. 

The  study  gave  the  Welk  shows,  spon- 
sored by  Dodge  and  Plymouth,  a  good  score 
on  pre-selling:  about  4%  of  Sullivan  and 
Question  viewers  said  they  intend  to  buy  a 
Plymouth  in  1959,  but  among  viewers  of  the 
Welk  shows  it  was  6.2%  on  the  Wednesday 
program  and  10.6%  on  the  Saturday  night 
edition.  Where  1  %  of  Sullivan  and  Question 
viewers  said  they  plan  to  buy  a  Dodge,  6.4% 
of  Welk  Saturday  night  and  2.1%  of  Welk 
Wednesday  night  watchers  indicated  Dodge 
buying  plans. 

Mr.  Wallach  said  he  found  a  different 
situation  with  Mercury  and  its  Sullivan  show 
— 2.3%  of  Sullivan  viewers  planned  to  buy 
a  Mercury,  whereas  the  number  of  Mercury 
prospects  was  almost  as  high  among  the 
audiences  of  Welk  (2.1%)  and  Question 
(2.2%). 

Mr.  Wallach  said  he  did  not  profess  to 
know  whether  "this  raises  the  possibility  that 
the  Ed  Sullivan  Show  may  have  reached  the 
point  of  diminishing  returns  for  Mercury." 
He  noted  that  many  other  factors  influence 
auto  sales. 

The  study  found  "sponsor  identification" 
so  hazy  "that  unless  specifically  requested 
by  the  advertiser,  we  are  not  even  sure 
whether  it  could  be  included  in  future 
studies." 

Examining  audience  composition,  the  re- 
port said  that  Welk  and  Wagon  Train,  com- 
peting on  Wednesday  nights,  have  "amaz- 
ingly similar"  audience  patterns  in  the  20-50 
age  group,  but  that  below  20  Wagon  Train 
is  considerably  stronger  while  Welk  has 
35%  of  the  audience  in  the  over-50  bracket. 

"Bear  in  mind  that  both  programs  are 
sponsored  by  automotive  manufacturers," 
Mr.  Wallach  said.  "Can  both  audiences  be 
right?" 

Page  50    •    November  17,  1958 


MR.  DODGE 


Dodge  Resignation 
Surprise  at  Richards 

Sherwood  Dodge,  one  of  the  principals  of 
Foote,  Cone  &  Belding  Inc.,  New  York, 
until  he  resigned  a  year  ago  last  June  to 
join  Fletcher  D.  Richards  Inc.  as  executive 
vice  president,  last  Monday  (Nov.  10)  an- 
nounced his  resigna- 
tion from  the  Rich- 
ards agency. 

The  announce- 
ment came  as  a  sur- 
prise to  the  staff  of 
the  Richards  firm  as 
it  did  to  other  agen- 
cies, but  apparently 
the  move  had  been 
in  the  making  for 
some  time.  Mr. 
Dodge  said  it  was 
"no  overnight  deci- 
sion." He  added  that  he  has  no  immediate 
plans  other  than  to  vacation  in  Mexico. 

In  a  staff  memorandum  issued  last  week, 
Mr.  Dodge  said  his  reasons  were  "deeply 
personal."  He  would  not  enlarge  upon  this, 
but  his  memo  suggested  an  internal  conflict. 
Said  the  memo:  "While  Mr.  [Fletcher  D.] 
Richards  and  1  part  on  friendly  terms,  we 
both  understand  that  what  he  feels  is  best 
for  the  company's  future  is  not  necessarily 
the  course  which  makes  the  best  use  of  my 
capacities,  or  which  best  fulfills  my  own 
views  on  agency  organization  and  service." 

Mr.  Dodge  has  been  closely  identified 
with  Eugene  I.  Harrington,  who  resigned  as 
president  earlier  this  year  to  return  to  the 
West  Coast  to  become  head  of  Honig-Coop- 
er,  Harrington  &  Miner  Inc.,  San  Francisco. 
Mr.  Harrington,  it  is  reported,  prevailed 
upon  Mr.  Dodge  to  sever  his  ties  with  FC&B 
in  1957  and  join  the  Richards  agency  as 
chief  internal  administration  officer. 

However,  Mr.  Dodge  noted  last  week  he 
seeks  no  reunion  with  Mr.  Harrington  out 
West,  that  he  intends  to  relocate  in  an  agen- 
cy post  "in  New  York." 

Executives  at  the  Richards  agency,  when 
asked  for  possible  reasons  behind  Mr. 
Dodge's  resignation,  insisted  that  only  one 
man  could  clarify  "the  issues."  But  that 
man  wouldn't. 

Mr.  Richards  said  Tuesday  (Nov.  11)  that 
during  the  time  of  Mr.  Dodge's  associa- 
tion "the  other  members  of  management 
and  I  worked  closely  with  him.  While  we 
have  the  highest  regard  for  his  particular 
views  and  capacities  it  became  clear  to  all 
of  us,  as  well  as  to  Mr.  Dodge,  that  they 
were  not  best  expressed  within  the  frame- 
work of  the  agency's  long-range  plans." 

Reiteration  is  Key  to  Tv  Ads, 
EWR&R  Staffer's  Report  Shows 

"Really  effective  tv  commercials  are  those 
which  set  up  a  problem  and  solve  it  via 
product  use." 

This  judgment  is  one  of  the  features  of 
the  study  undertaken  by  Robert  Aledort, 
research  director  of  EWR&R,  and  released 
by  the  agency  last  week.  Mr.  Aledort's 
analysis  drew  upon  earlier  studies  of  tv 
commercials  made  by  the  Schwerin  Re- 
search Corp..  Institute  for  Motivational  Re- 


search, Gallup  &  Robinson  Inc.,  Young  & 
Rubicam,  Kenyon  &  Eckhardt  and  McCann- 
Erickson. 

Mr.  Aledort  asserts  that  it  is  mandatory 
to  use  tv  to  "its  best  advantage"  because 
of  the  medium's  unique  factor  of  combin- 
ing sight  and  sound.  He  suggests  that  in 
product  demonstration,  the  commercial 
should  point  up  how  the  product  will  satisfy 
a  need  or  desire  to  the  viewer. 

"The  total  effect  of  the  commercial  is 
what  is  left  in  the  viewer's  mind,"  the 
study  states.  "Reiterate,  recapitulate,  help 
the  viewer  remember  by  orienting  him  and 
giving  him  a  framework.  A  giant  in  the 
soap  field  has  the  point  of  view:  "Tell  them 
what  you're  going  to  tell  them,  tell  them, 
and  then  tell  them  what  you  have  told 
them." 

Mr.  Aledort  warns  against  "crowding 
too  much  in  a  commercial."  This  includes 
ideas,  sales  points,  words,  video  scenes, 
dissolves  and  superimpositions.  He  acknowl- 
edges that  "supers  help  recall  scores,  but 
claims  there  is  a  limit:  about  six  in  a  one- 
minute  commercial  are  enough." 

Reach,  McClinton-Pershall  Pact 
Creates  New  $20  Million  Agency 

Reach.  McClinton  &  Co.,  New  York, 
now  claims  to  be  billing  at  an  annual  rate 
of  $20  million  as  a  result  of  adding  13-year- 
old  J.  R.  Pershall  Co..  Chicago,  in  a  merger. 

Under  the  new  Chicago  set-up,  Reach. 
McClinton  &  Pershall.  is  being  formed  as 
an  Illinois  corporation  with  Mr.  Pershall 
becoming  president  and  Charles  Dallas 
Reach,  who  is  board  chairman  of  Reach. 
McClinton.  slated  to  serve  in  that  capacity 
in  the  new  company. 

With  the  merger,  Reach,  McClinton  adds 
billing  from  Pershall  clients  including  Hi-C 
Div.  of  Minute  Maid,  Northern  Illinois 
Gas  Co.,  Home  Builders  Assn.  of  Chicago- 
land  and  Zenith  Radio  Distirbuting  Corp. 
Reach's  Chicago  office  services  Prudential 
Insurance  in  that  area  and  a  few  other 
smaller  accounts.  Prudential  is  Reach's  top 
billing  national  account. 


MERGER  principals  H.  L.  McClinton  (I), 
president  of  Reach,  McClinton,  and  J.  R. 
Pershall,  president  of  the  agency  bearing 
his  name,  review  terms  of  the  consolidation 
pact. 

Broadcasting 


A  few  weeks  ago  on  network  television,  VIDEOTAPE  and  NTA'S  TELESTUDIOS  did  it  again.  Top 
talent  Louis  Nye  came  on  as  only  Louis  Nye  can . . .  came  on  great  for  Noxzema  Instant  Shaving 
Lather.  And  that's  the  ivay  the  creative  doers  at  D.  C.  S.  &  S.  planned  it.  They  called  for  and  got  all  the 
impact  of  a  live  commercial  to  integrate  with  a  live  network  program.  Just  as  important,  they  knew 
they  had  it  days  before  the  commercial  ever  went  on  the  air.  That's  because  they  got  it  with  VIDEOTAPE 
at  TELESTUDIOS.  Time  saving,  dollar  saving,  live  quality  —  nothing  less  would  do  for  Doherty, 
Clifford,  Steers  andShenfield,  Inc.  Nothing  less  can  do  for  you.  That's  why  TELESTUDIOS'  top  manage- 
ment personally  supervises  every  VIDEOTAPE  "take".  That's  why  so  many  key  producers,  such  as  Robert 
Nathe  of  D.  C.  S.  &S.  look  fondly  to  ward  tape  at  TELESTUDIOS  for  commercials,  pilots  and  programs. 
It's  a  clear  case  of  live  at  first  sight  with  VIDEOTAPE  at  NTA'S  TELESTUDIOS,  INC. 

1481  Broadway,  New  York,  N.  Y,  LOngacre  3-6333 


Live 
at  first 


When  all  of  the  automobiles  in  Los  Angeles  are  placed  end  to 
end -it's  the  usual  afternoon  hustle  from  work  to  suburbia. 
The  fact  that  it  moves  smoothly,  even  swiftly,  demonstrates 
that  it  pays  to  drive  with  both  ears  firmly  on  KMPC . . .  where 
Johnny  Grant's  Freeway  Club  (2  to  6  pm),  backstopped  by 
three  mobile  units,  helps  the  homing  motorist  bypass  any 
traffic  impasse.  /  Freeway  Club  is  another  of  the  common 
sense  services,  combined  with  uncommon  taste  in  music,  that 


gives  KMPC  a  full  39%  more  audience  than  the  next  most 
favored  station  in  Los  Angeles.  /  So  in  free  wheeling  L.  A., 
choose  the  station  that  captivates  the  captive  audience 

KMPC 

GOLDEN  WEST  BROADCASTEES,  LOS  ANGELES 


lource:  Pulse  of  Los  Angeles,  July-August,  1958, 


San  Francisco  is  getting  too  big  for  its  bridges.  Unwary  motor- 
ists easily  become  corks  in  Bayshore  bottlenecks.  But  smarter 
drivers  avoid  the  crush  by  keeping  tuned  to  Bob  Colvig's  Com- 
mute Club -afternoons,  4  to  7,  on  KSFO.  It's  a  bright,  brisk 
blend  of  music  and  traffic  bulletins  that  keeps  autoists  from 
losing  their  wits  and  ways.  /  Commute  Club  is  still  another 
reason  why  KSFO  has  half  again  as  much  audience  as  any 
other  radio  station  in  the  San  Francisco-Oakland  market, 


including,  of  course,  far,  far  more  listeners  out  of  home.  /  You 
can  get  your  share  of  this  bumper-to-bumper  crop  of  attentive 
commuters.  Just  turn  right  to 


GOLDEN  WEST  BROADCASTERS,  SAN  FRANCISCC 


Source:  Pulse  of  San  Francisco,  July-August  1958. 


ADVERTISERS  &  AGENCIES 


CONTINUED 


wmmmm 


Six  Months  of  Tv  Spending  in  Network-Spot 


A  tally  of  advertiser  expenditures  for  tv  time  (network 
and  spot)  for  the  first  six  months  of  this  year  shows  food- 
grocery  product  advertisers  leading  all  other  classifications. 
The  foods  advertisers  came  in  with  $118.8  million  ($53.2 
million  in  network  tv  and  $65.6  million  in  spot  tv). 


Estimated  in  gross  rates,  the  figures  are  contained  in  a 
special  report  released  by  Television  Bureau  of  Advertising. 
The  tabulation  by  product  classification  is  based  on  compila- 
tions by  N.C.  Rorabaugh  Co.  on  spot  tv  and  Leading  National 
Advertisers  and  Broadcast  Advertisers  Report  on  network  tv. 


AGRICULTURE 

Feeds,  Meals 
Miscellaneous 

ALE,  BEER  &  WINE 
Beer 
Wine 

AMUSEMENTS  &  ENTERT'M'T. 
AUTOMOTIVE 

Anti-Freeze 

Batteries 

Cars 

Tires  &  Tubes 

Trucks  &  Trailers 

Misc.  Accessories  &  Supplies 

Automotive  Institutional 


Network 
13,000 
13,000 

3,174,000 
2,758,000 
416,000 

213,000 
28,852,000 

556,000 
24,303,000 
1,320,000 
1,079,000 
619,000 
975,000 

BUILDING  MATERIAL,  EQUIP- 
MENT, FIXTURES,  PAINTS  7,247,000 

Fixtures,  Plumbing,  Supplies   

Materials  1,053,000 

Paints  687,000 

Power  Tools  60,000 

Miscellaneous  55,000 

Industrial  Materials  Institutional  5,392,000 

CHEMICALS.  INSTITUTIONAL  68,000 

CLOTHING,  FURNISHINGS  1,756,000 

Clothing  823,000 

Footwear  869,000 

Hosiery  59,000 

Miscellaneous  5,000 

CONFECTIONS  &  SOFT  DRINKS  5,308,000 
Confections  4,425,000 
Soft  Drinks  883,000 

CONSUMER  SERVICES  6,525,000 

Dry  Cleaning  &  Laundries   

Financial   

Insurance  3,627,000 

Medical  &  Dental   

Moving,  Hauling,  Storage   

Public  Utilities  1,755,000 

Religious,  Political,  Unions  621,000 

Schools  &  Colleges   

Miscellaneous  Services  522,000 

COSMETICS  &  TOILETRIES  40,465,000 

Cosmetics  4,196,000 

Deodorants  3,545,000 

Depilatories  11,000 

Hair  Tonics  &  Shampoos  8,374,000 

Hand  &  Face  Creams  &  Lotions  2,266,000 

Home  Permanents  &  Coloring  7,541,000 

Perfumes,  Toilet  Waters,  etc.  325,000 

Razors,  Blades  3,291,000 

Shaving  Creams,  Lotions,  etc.  2,838,000 

Toilet  Soaps  7,262,000 

Miscellaneous  816,000 

DENTAL  PRODUCTS  8,940,000 

Dentifrices  7,835,000 

Mouthwashes  819,000 

Miscellaneous  286,000 

DRUG  PRODUCTS  25,814,000 

Cold  Remedies  3,119,000 

Headache  Remedies  9,175,000 

Indigestion  Remedies  3,119,000 

Laxatives  2,552,000 

Vitamins  2,950,000 

Weight  Aids  165,000 

Miscellaneous  4,194,000 

Drug  Stores   

FOOD  &  GROCERY  PRODUCTS  53,218,000 

Baked  Goods  1,801,000 

Cereals  13,979,000 

Coffee,  Tea  &  Food  Drinks  8,303,000 

Condiments,  Sauces,  Appetizers  2,039,000 

Dairy  Products  5,655,000 

Desserts  2,252,000 

Dry  Foods  5,796,000 

Miscellaneous  Frozen  Foods  277,000 

Fruits  &  Vegetables,  Juices  4,479,000 

Macaroni,  Noodles,  Chili,  etc.  566,000 

Margarine,  Shortenings  3,078,000 

Meat,  Poultry  &  Fish  1,893,000 

Soups  1,674,000 

Miscellaneous  1,426,000 

Food  Stores   


Spot 
677,000 
357,000 
320,000 

21,002,000 
19,236,000 
1,766,000 

252,000 
4,004,000 
3,000 
15,000 
2,453,000 
766,000 
54,000 
713,000 


1,644,000 
308,000 
340,000 
823,000 
16,000 
157,000 


5,863,000 
4,866,000 
838,000 
144,000 
15,000 

13,926,000 
5,394,000 
8,532,000 

7,252,000 
51,000 
921,000 
1,355,000 
80,000 
179,000 
3,731,000 
527,000 
64,000 
344,000 

24,109,000 
3,642,000 
1,193,000 
115,000 
4,967,000 
1,653,000 
3,114,000 
443,000 
274,000 
867,000 
6,479,000 
624,000 

8,186,000 
7,347,000 
375,000 
464,000 

20,401,000 
3,644,000 
3,883,000 
4,603,000 
1,730,000 
1,722,000 
1,007,000 
3,446,000 
366,000 

65,588,000 
14,265,000 
4,586,000 
15,671,000 
3,036,000 
3,875,000 
1,353,000 
3,562,000 
622,000 
3,441,000 
842,000 
3,720,000 
3,157,000 
185,000 
2,887,000 
4,386,000 


Total 
$  690,000 
370,000 
320,000 

24,176,000 
21,994,000 
2,182,000 

465,000 
32,856,000 
3,000 
571,000 
26,756,000 
2,086,000 
1,133,000 
1,332,000 
975,000 

8,891,000 
308,000 

1,393,000 

1,510,000 
76,000 
212,000 

5,392,000 

68,000 
7,619,000 
5,689,000 
1,707,000 
203,000 

20,000 

19,234,000 
9,819,000 
9,412,000 

13,777,000 
51,000 
921,000 
4,982,000 
80,000 
179,000 
5,486,000 
1,148,000 
64,000 
866,000 

64,574,000 
7,838,000 
5,476,000 
126,000 

13,341,000 
3,919,000 

10,655,000 
768,000 
3,565,000 
3,705,000 

13,741,000 
1,440,000 

17,126,000 

15,182,000 
1,194,000 
750,000 

46,215,000 
6,763,000 

13,598,000 
7,722,000 
4,282,000 
4,672,000 
1,172,000 
7,640,000 
366,000 

118,806,000 
16,066,000 
18,565,000 
23,974,000 
5,075,000 
9,530,000 
3,605,000 
9,358,000 
899,000 
7,920,000 
1,408,000 
6,798,000 
5,050,000 
1,859,000 
4,313,000 
4,386,000 


Network 

Spot 

Total 

GARDEN  SUPPLIES 

213,000 

547,000 

760.000 

GASOLINE  &  LUBRICANTS 

1,501,000 

12,103,000 

13,604,000 

Gas  &  Oil 

1,501,000 

11,532,000 

13,033,000  I 

Oil  Additives 



479,000 

479,000  i? 

Miscellaneous 



92,000 

92.000 

HOTELS,  RESORTS, 

RESTAURANTS 

88,000 

200,000 

288,000 

HOUSEHOLD  CLEANERS 

CLEANSERS,  POLISHES 

8,482,000 

6,553,000 

15,035,000 

Cleaners,  Cleansers 

3,862,000 

4,202,000 

8,064,000  | 

Floor  &  Furniture  Polishes  & 

Waxes 

2,292,000 

1,757,000 

4,049,000  1 

Glass  Cleaners 

863,000 

182,000 

1,045,000  1 

Home  Dry  Cleaners 

442,000 

174,000 

616.000 

Shoe  Polish 

705,000 

32,000 

737  000 

318  000 

206,000 

524  000  I 

HOUSEHOLD  EQUIPMENT 

6,999,000 

2,481,000 

9,480,000  | 

HOUSEHOLD  FURNISHINGS 

1,356,000 

1,274,000 

2,630,000 

Beds,  Mattresses,  Springs 

137,000 

OO/l  AAA 

884,000 

T   AO!  AAA 

l,UZl,OOU 

Furniture  &  Other  Furnishings 

1   OTA  AAA 

1,219,000 

QAA  AAA 

390,000 

i  inn  AAA  A 
l,oOV,UOO 

HOUSEHOLD  LAUNDRY 

PRODUCTS 

24,811,000 

18,652,000 

43,463.000 

Bleaches,  Starches 

1,337,000 

2,513,000 

3,850,000 

Packaged  Soaps,  Detergents 

23  326  000 

15  315  000 

38  641  000 

Miscellaneous 

148,000 

824,000 

972,000 

HOUSEHOLD  PAPER  PRODUCTS 

4,701,000 

2,685,000 

7,386,000 

Cleansing  Tissues 

^7Q  nnn 

A.Q7  nnn 

D7//UUU 

i  n7A.  nnn 

Food  Wraps 

1,462,000 

602,000 

2,064,000  2! 

Napkins 

745,000 

198,000 

943,000 

Toilet  Tissues 

1,422,000 

446,000 

1,868,000 

Miscellaneous 

693,000 

742,000 

1,435.000  | 

HOUSEHOLD,  GENERAL 

3,640,000 

2,281,000 

5,921.000 

Brooms,  Brushes,  Mops,  etc. 



252,000 

252.000 

China,  Glassware,  Crockery, 

Containers 

1  [Y7A  AAA 

-X>,UUU 

i  n  n  nnn 

Disinfectants,  Deodorizers 

1,236,000 

582,000 

1,818,000 

Fuels  (Heating,  etc.) 



353,000 

353,000  | 

Insecticides,  Rodenticides 

509,000 

376,000 

885.000 

Kitchen  Utensils 

107,000 

84,000 

191.000 

Miscellaneous 

714,000 

598,000 

1.312,000  | 

NOTIONS 

7,000 

221,000 

228.000  | 

PFT  PRODUCT5; 

rLl     ri\ULiUV,  1  J 

3  517  nnn 

s  Qi  n  nnn 

PUBLICATIONS 

781,000 

519,000 

1,300.000 

SPORTING  UUUDb,  lUYis 

oyi  C  AAA 

C~7C  AAA 

T  A*)n  AAA  & 

1,4^U,UUU  s; 

Bicycles  &  Supplies 

3  000 

3  000 

General  Sporting  Goods 

loiooo 

10.000 

Toys  &  Games 

136,000 

500,000 

636,000 

Miscellaneous 

709,000 

62,000 

771,000 

STATIONERY,  OFFICE 

EQUIPMENT 

1,727,000 

57,000 

1,784.000 

TELEVISION,  RADIO,  ETC. 

5,013,000 

675,000 

5,688.000 

Antennas 



84,000 

84.000 

Radio  &  Tv  Sets 

3,186,000 

152,000 

3,338,000  1 

Records 

466,000 

302,000 

768,000  1 

Miscellaneous 

1,361,000 

137,000 

1.498,000 

TOBACCO  PRODUCTS  & 

SUPPLIES 

29,201,000 

16,990,000 

46,191,000 

Cigarettes 

28,997,000 

15,577,000 

44.574.000 

Cigars,  Pipe  Tobacco 

80,000 

1,226,000 

1.306,000 

Miscellaneous 

124,000 

127,000 

251,000  | 

TRANSPORTATION  &  TRAVEL 

1,547,000 

1,601,000 

3,148,000  | 

Air 

666,000 

648,000 

1,314.000  1 

Bus 

638,000 

446,000 

1,084,000  £ 

Rail 

440,000 

440,000 

Miscellaneous 

243,000 

67,000 

310,000 

WATCHES,  JEWELRY,  CAMERAS 

6,775,000 

3,127,000 

9,902.000 

Cameras,  Accessories,  Supplies 

4,141,000 

171,000 

4,312,000  1 

Clocks  &  Watches 

934,000 

1,870,000 

2,804,000  II 

Jewelry 

160,000 

60,000 

220,000 

Pens  &  Pencils 

1,031,000 

1,003,000 

2,034,000 

Miscellaneous 

509,000 

23,000 

532,000  | 

MISCELLANEOUS 

274,000 

3,577,000 

3,851.000  | 

Trading  Stamps 

452,000 

452.000  1 

Miscellaneous  Products 

274,000 

1,442,000 

1,716,000  Is 

Miscellaneous  Stores 

1,683,000 

1,683,000  | 

TOTAL  $283,071,000 

$249,415,000 

$532,486,000 

Page  54    •    November  17,  1958 


Broadcasting 


buy  St.  Louis  a  la  card 


* 


ktvi  rate  card  . .  .your  lowest 
cost  per  thousand  TV  buy  in  St.  Louis 

Represented  nationally  F       '    l  t      I  m  ,  m 


Represented  nationally 

by  r^i 

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on^isrisrEi-. 


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ST.  LOUIS 


Broadcasting 


November  17,  1958    •    Page  55 


ADVERTISERS  8  AGENCIES  continued 


BUSINESS  BRIEFLY 


WHO'S  BUYING  WHAT,  WHERE 


READY  TO  ROLL  •  Lehn  &  Fink  Prod- 
ucts Corp.,  for  new  Rolit  2  in  1  deodorant, 
starting  ad  campaign  with  co-op  money 
available  for  radio  spot.  Agency:  McCann- 
Erickson,  N.  Y. 

SWEET  SMELL  OF  SPOT  •  Chesebrough- 
Ponds  (Matchabelli  perfumes),  N.  Y.,  has 
set  new  tv  spot  campaign  beginning  Dec.  1, 
mostly  using  minute  in  nighttime  three  times 
weekly.  Drive  is  for  four  weeks;  markets 
not  specified.  Morse  International,  N.  Y.,  is 
agency  (account  switches  Jan.  1  to  J.  Walter 
Thompson)  as  result  of  sale  of  Matchabelli 
line  from  Vicks  Chemical  to  Chesebrough- 
Ponds). 

SHOT  OF  JAVA  •  Introductory  campaign 
for  Tasti-Cup  Coffee  Corp.  (Tasti-Cup 
liquid  instant  coffee  in  push-button  can), 
N.  Y.,  may  make  use  of  tv,  market-by- 
market,  according  to  its  agency,  Roy  S. 
Durstine  Inc.  No  set  media  plans  have  yet 
been  made. 

MILLION  MORE  •  NBC  Radio  last  week 
reported  $1  million  in  new  buys,  headed 
by  Bristol-Myers'  (Trushay)  52-week  re- 
newal of  daytime  and  Monitor  schedule 
through  BBDO.  Other  buyers  and  their 
agencies:  Scott  Paper,  J.  Walter  Thompson; 
Lever  Bros.  (Pepsodent),  Foote,  Cone  & 
Belding;  Aluminum  Co.  of  America,  Fuller 
&  Smith  &  Ross;  Elgin  National  Watch, 
J.  Walter  Thompson;  American  Safety 
Razor,  Kenyon  &  Eckhardt;  A.  Stein  & 
Co.  (Perma-Life  Products),  Cruttenden 
Adv.;  Christian  Reformed  Church,  Stoetzel 
&  Assoc.;  B.  Manischewitz  &  Co.,  Al  Paul 
Lefton  Co.;  Lutheran  Laymen's  League, 
Gotham-Vladimir  Adv. 

FUTURE  FULFILLMENT  •  Christmas 
Club  via  Brooke,  Smith,  French  &  Dor- 
rance,  N.  Y.,  returns  to  network  radio  to- 
day (Nov.  17)  for  a  four-week  saturation 
campaign  on  MBS — five-minute  Monday- 
Friday  newscasts.  Promotion  is  geared  to 
promote  1959  Christmas  clubs  at  banks, 
savings  and  loan  institutions  which  this 
year  will  distribute  $1.4  billion  in  accumu- 
lated Christmas  club  funds  to  some  13 
million  members. 

BREW  RENEWS  •  Hills  Bros.  Coffee, 
N.  Y.,  has  renewed  its  co-sponsorship  of 
Frank  Goss  News  (Mon.  through  Sat.,  5:45- 
5:55  p.m.,  PST)  on  KNX  Los  Angeles  and 
CBS  Radio  Pacific  Network  for  52  weeks. 
Renewal  is  effective  Dec.  1  on  20  CRPN 
stations.  N.  W.  Ayer  &  Son,  N.  Y.,  is 
agency. 

NORTHERN  DRIVE  •  Thomas  Leeming 
&  Co.  (Ben-Gay,  Pacquins,  Silk  'n  Satin) 
N.  Y.,  has  launched  its  New  England 
saturation  radio  spot  drive  on  31  Yankee 
Network  stations.  Agency  is  William  Esty 
Co.,  N.  Y. 

PIGSKIN  PATRONAGE  •  Philip  Morris 
Inc.  has  ordered  one-half  sponsorship,  and 
Clinton  Engines  Corp.  and  Hygrade  Food 
Products  have  each  ordered  one-quarter 
sponsorship  of  NBC-TV's  coverage  of  the 


National  Football  League  championship 
game  Sunday  afternoon,  Dec.  28.  Agencies 
are  Leo  Burnett  Co.  for  PM,  and  W.  B. 
Doner  &  Co.,  for  Clinton  Engines  and  Hy- 
grade. 

WATCH  THE  WEST  •  Elgin  National 
Watch  Co.,  Elgin,  111.,  in  pre-Christmas 
campaign,  has  signed  for  co-sponsorship  of 
ABC-TV's  Sugarfoot  on  Nov.  25  and  its 
alternate  program,  Cheyenne,  on  Dec.  2 
(both  Tues.,  7:30-8:30  p.m.).  J.  Walter 
Thompson,  Chicago,  is  Elgin  agency. 

Petersen,  Stanton  Named  VPs 
At  EWR&R,  Los  Angels  Office 

Top-level  appointments  at  Erwin  Wasey, 
Ruthrauff  &  Ryan,  Los  Angeles,  were  an- 
nounced Tuesday  by  Emmett  C.  Mc- 
Gaughey,  executive  vice  president. 

Louis  Petersen,  senior  account  executive, 
was  promoted  to  vice  president,  along  with 
Richard  Stanton,  formerly  account  execu- 
tive at  Morey,  Humm  &  Warwick,  New 
York,  who  joins  the  Los  Angeles  staff  of 
EWR&R.  Messrs.  Petersen  and  Stanton,  to- 
gether with  Melvin  E.  Smith,  vice  president 
and  account  supervisor,  will  head  account 
management,  according  to  Mr.  McGaughey. 

Division  of  accounts  also  was  announced. 
Mr.  Stanton  will  be  responsible  for  Albers 
dog  and  cat  foods,  Albers  feeds,  Carnation 
evaporated  milk  and  General  Milk  Co.,  and 
Mr.  Petersen  for  Albers  cereals,  California 
Bank,  Carnation  fresh  milk  and  ice  cream. 
Rootes  Motors,  Title  Insurance  Co.  and 
White  King  Soap  Co. 

Mr.  Stanton  was  an  advertising  consult- 
ant and  headed  his  own  agency  before  join- 
ing Morey,  Humm  &  Warwick  in  1956.  Mr. 
Petersen  was  with  the  Milnot  Co.  and  Proc- 
ter &  Gamble  before  joining  EWR&R  in 
June  1956. 

Beer,  Magazine,  Sugar  Accounts 
Added  by  Doyle  Dane  Bernbach 

New  billing  in  excess  of  $1.5  million  was 
racked  up  last  week  by  Doyle  Dane  Bern- 
bach  Inc.,  New  York — now  considerably 
ahead  of  itself  in  recouping  the  $5  million- 
plus  billing  plum  it  lost  by  resigning  Max 
Factor  &  Co.  last  spring. 

From  Cohen  &  Aleshire  Inc.,  New  York, 
it  picked  up  the  $1  million  West  End  Brew- 
ing Co.  account,  which  places  most  of  its 
allocations  in  the  broadcast  media;  from 
Paris  &  Peart  Inc.,  New  York,  it  picked  up 
the  commissionable  advertising  for  Wom- 
an's Day  magazine,  sold  recently  by  the 
Greater  Atlantic  &  Pacific  Tea  Co.  (A&P 
Stores),  and  on  the  West  Coast,  it  was  des- 
ignated agency  for  the  Holly  Sugar  Corp., 
Denver,  Colo.,  which  bills  $200,000-250,- 
000. 

Although  it  won't  begin  collecting  agency 
commissions  on  West  End  until  after  the 
first  of  the  year,  C&A's  loss  adds  another 
annual  $750,000  radio-tv  billing  to  DDB's 
expanding  broadcast  ledger.  The  Woman's 
Day  account  was  a  logical  one  to  go  to  DDB, 
according  to  industry  officials,  who  point 
out  that  the  agency  had  done  most  of  the 


creative  work  on  the  account  via  prior 
arrangement  with  A&P  and  its  agency,  Paris 
&  Peart. 

Tv  Spot  Sales  Shoo-in 
To  Best  '57  Record 

Spot  television  has  $86,135,001  to  go  to 
beat  last  year's  record;  it  should  win  in  a 
walk. 

Third  quarter  figures  on  the  medium  were 
released  last  week  by  Television  Bureau  of 
Advertising,  showing  the  record  third  in 
history  at  $113,184,000— up  21.6%  over 
last  year's  $93,094,000.  So  far  this  year 
spot  tv  has  brought  in  $362,599,000;  last 
year's  12-month  total  was  $448,734,000. 
(Last  year's  fourth  quarter  was  $119,- 
835,000.) 

The  TvB-N.C.  Rorabaugh  estimates  are 
projected  from  replies  of  317  stations 
across  the  country.  A  further  analysis  of 
277  stations  that  also  reported  in  1957's 
third  quarter  showed  their  1958  increase  at 
19.5%. 

Daytime  sales  in  the  third  quarter  ac- 
counted for  33.6%  ($38,071,000)  of  the 
total;  last  year  they  made  up  28.3%.  Other 
time  classifications  and  their  1958  valu# 
night  $61,622,000  (54.5%),  late  night 
$13,491,000  (11.9%).  By  types  of  spot, 
the  breakdown  was  $84,363,000  (74.5%) 
for  announcements  (including  participa- 
tions), $10,660,000  (9.4%)  for  ID's  and 
$18,161,000  (16.1%)  for  programs. 

Norman  E.  (Pete)  Cash,  TvB  president, 
commented  that,  "In  spite  of  the  recent 
activities  of  other  media  research  on  tv, 
it  is  obvious  that  advertisers  are  basing 
their  distribution  of  advertising  money  on 
the  evidence  of  sales.  Advertisers  do  not  use 
a  medium  at  increased  levels,  as  this  report 
reveals  they  are  doing  with  television,  unless 
they  know  it  is  productive.  The  true  ef- 
ficiency of  any  medium  is  marked  by  how 
well  it  moves  goods." 

Although  he  didn't  say  so,  Mr.  Cash's 
remarks  were  obviously  in  reference  to  the 
questions  about  tv  effectiveness  raised  by 
Miles  Wallach  of  M.  A.  Wallach  Research 
Inc.  [Lead  Story,  Nov.  10;  Advertisers  & 
Agencies,  Nov.  3]  and  expressed  before  the 
Assn.  of  National  Advertisers  convention 
last  week  (see  page  48). 

AGENCY  APPOINTMENTS 

General  Dynamics  Corp.  (Electro  Dynamic 
and  Electric  Boat  Divs.),  N.  Y.,  has  ap- 
pointed D'Arcy  Adv.,  St.  Louis  and  N.  Y., 
as  its  advertising  agency,  replacing  Gotham- 
Vladimir  Adv.,  N.  Y.,  effective  Jan.  1,  1959. 

Wilson  Products  Inc.  (Wil-Hold  hair  set- 
ting and  permanent  wave  accessories)  ap- 
points H.  B.  Humphrey,  Alley  &  Richards, 
N.  Y.,  for  several  new  products. 

Pomona  Paper  Products  Inc.,  Pomona 
Calif.,  names  Atherton  Mogge  Privett  Inc., 
L.  A.,  for  its  Kitchen  Charm  waxed  paper 
and  Marcal  paper  napkins. 

Chun-Wong  Inc.,  packager  of  Wong  line  of 
Chinese  frozen  foods,  has  named  Compton 
Adv.  Inc.,  L.  A. 


Page  56    •    November  17,  1958 


Broadcasting 


it  takes  TALENT  brother  and 


TALENT 


WPEN  programs  believable,  sell- 
ing, local  personalities.24  hours  a 
day,  7  days  a  week.  Talent— that's 
why  more  local  and  more  national 
advertisers  buy  WPEN  than  any 
other  Philadelphia  radio  station.* 


Represented  nationally  by  GILL.- PERN  A 

New  York,  Chicago,  Los  Angeles,  San  Francisco,  Boston,  Detroit 
'BAR  1956—1957—1958 


Last  week's  returns 
were  positively 
hare-raising 

The  thunderous  report  of  the  November  Trendex, 
this  past  Monday  morning,  was  enough  to  make  a 
network  pop  its  buttons.  Now  has  the  smoke  of 
battle  cleared  .  .  .  now  does  a  studious  calm  pre- 
vail . . .  and  now  does  this  network's  application  of 
the  first  Trendex  of  the  season  stand  vindicated 
in  a  clear  analysis  of  the  second. 

Trendex  ratings  for  ail  29  common  commercial 
nighttime  periods  in  the  first  week  of  November: 
ABC,  15.8.  Another  network,  18.3.  The  third  net- 
work, 15.3.* 

Hare-raising,  did  we  say?  That's  barely  the  half  of 
it!  ABC  programs  ranked  first  in  ten  of  those  time 
periods.**  Another  network  had  fourteen  first 
places.  The  third  network  had  only  five. 

We  suspect  there  may  be  anguished  cries  of 
"Recount!  Recount!"  .  .  .  mutterings  about  "scat- 
tered precincts."  We  expect  to  be  cautioned  that 
"it's  still  too  early  to  tell." 

But  as  the  blustering  winds  of  November  (and 
the  blistering  truths  of  Trendex)  descend  with  in- 
creasing authority,  demurrers  are  swept  aside. 
The  people,  bless  their  hearts,  have  spoken.  Again. 

ABC  TELEVISION 


*Source:  Trendex  Report,  November  1958;  Sunday  through 
Saturday,  7:30-10:30  P.M.,  NYT. 
**Look  Left.  Each  first-place  show  is  right  on  the  button. 


GOVERNMENT 


EIGHT  TESTIFY  OF  BRIBE  RUMORS, 
BUT  NONE  KNOWS  WHO  BEGAN  THEM 

•  Eckels,  Sutton  testimony  conflicts  on  pre-grant  maneuvers 

•  McConnaughey  today  answers  charges  he  solicited  $250,000 


Eight  witnesses  before  the  House  Legisla- 
tive Oversight  Subcommittee  last  week 
agreed  they  heard  "rumors"  former  FCC 
Chairman  George  C.  McConnaughey  so- 
licited "bribes"  totaling  $250,000  for  his 
vote  in  the  ch.  4  Pittsburgh  case. 

Under  gruelling  questioning  by  the  con- 
gressmen, the  witnesses,  all  involved  in  FCC 
proceeding,  pleaded  ignorance  as  to  who 
started  the  rumor  or  made  a  solicitation  on 
behalf  of  Mr.  McConnaughey. 

On  other  points  in  last  week's  testimony, 
there  were  sharp  conflicts  in  testimony,  par- 
ticularly between  that  given  by  Lee  W. 
Eckels,  official  of  winning  applicant  (follow- 
ing a  merger)  Tv  City  Inc.,  and  George 
Sutton,  Tv  City  counsel  while  the  case 
was  pending  before  the  FCC. 

Mr.  McConnaughey,  now  practicing  law 
in  Columbus,  Ohio,  is  scheduled  to  testify 
before  the  subcommittee  today  (Nov.  17). 
He  already  has  been  quoted  in  subcommit- 
tee records  as  denying  an  attempt  to  "sell" 
his  vote  and,  in  turn,  has  charged  he  was 
offered  a  "bribe"  in  the  form  of  legal  clients 
[Lead  Story,  Sept.  28]. 

Points  of  contention  at  the  hearing: 

•  An  alleged  McConnaughey  solicitation 
of  $20,000  for  each  of  10  years  (total  $200,- 
000)  from  ch.  4  applicant  Hearst-WCAE 
Pittsburgh  (which  merged  with  Tv  City) 
for  his  vote. 

•  An  alleged  McConnaughey  solicitation 
of  $50,000  from  Tv  City  for  his  vote. 

•  When  principals  in  the  case  first  learned 
of  these  bribe  attempts  and  who  made  them. 

•  Whether  Tv  City  discharged  Mr.  Sut- 
ton as  its  counsel. 

•  The  role  played  by  then  FCC  General 
Counsel  Warren  Baker  in  the  ch.  4  contest. 

•  Correspondence  concerning  attempts  to 
effect  a  merger  of  Hearst  and  Tv  City  and 
alleged  improper  contacts  with  the  FCC. 

•  The  law  firm  of  McConnaughey,  Sut- 
ton &  L'Heureux,  formed  July  1, 
1957,  immediately  after  Mr.  McConnaughey 
and  his  administrative  assistant,  Robert 
L'Heureux,  left  the  Commission.  The  firm 
was  dissolved  last  summer. 


The  subcommittee's  inquiry  into  the  Pitts- 
burgh case  was  first  made  public  in  Septem- 
ber when  investigator  Oliver  Eastland  ap- 
peared as  a  witness  [Lead  Story,  Sept.  28]. 
Mr.  Eastland  testified  about  the  bribe  offers, 
told  to  him  by  Mr.  Eckels  and  Tv  City  Pres- 
ident Earl  W.  Reed.  Last  week's  hearings 
began  Wednesday  (Nov.  12)  and  ran 
through  Friday.  Mr.  Baker  and  Mr.  L'Heu- 
reux were  scheduled  to  testify  Friday  [see 
At  Deadline,  page  9]. 

The  FCC  granted  ch.  4  (now  WTAE 
[TV])  to  merged  applicants  Tv  City  and 
Hearst,  under  the  Tv  City  name,  in  July 
1957,  shortly  after  Mr.  McConnaughey  left 
the  Commission.  Under  terms  of  the  mer- 
ger, Tv  City  principals  were  required  to  sell 
KQV  Pittsburgh  and  the  three  other  appli- 
cants, Wespen  Tv  Inc.,  Irwin  Community 
Tv  Co.  and  Matta  Enterprises,  were  paid 
$50,000  expenses. 

A  federal  grand  jury  also  has  investigated 
the  alleged  ch.  4  bribe  attempts  but  did  not 
take  any  action. 

Subcommittee  members  present  for  all  or 
part  of  last  week's  hearings  included  Chair- 
man Oren  Harris  (D-Ark.),  John  Bell  Wil- 
liams (D-Miss.),  Peter  F.  Mack  Jr.  (D-Ill.), 
Morgan  Moulder  (D-Mo.),  John  J.  Flynt 
(D-Ga.)  Charles  Wolverton  (R-N.  J.)  and 
Joseph  P.  O'Hara  (R-Minn.).  The  sixth 
Democratic  member,  Rep.  John  Moss  (D- 
Calif . ) ,  was  chairman  of  another  committee 
conducting  hearings  on  a  separate  matter. 

Chairman  Harris  returned  to  Arkansas 
Thursday  afternoon  and  is  not  scheduled 
to  be  present  today  when  Mr.  McCon- 
naughey testifies.  Tuesday  (Nov.  18)  and 
Wednesday  the  subcommittee  has  scheduled 
several  panels  of  lawyers  and  educators  on 
the  administrative  process  and  ethical 
standards  of  government  officials  [Gov- 
ernment, Nov.  3]. 

Witness:  Earl  F.  Reed,  president  of  Tv  City 
Inc. 

Mr.  Reed  testified  that  he  first  heard  of 
the  alleged  bribe  solicitations  and  the  3-3  tie 
vote  the  night  of  the  June  3,  1957,  oral 


argument  after  returning  to  Pittsburgh.  He 
repeatedly  stated,  in  answer  to  repeated 
questions  by  subcommittee  members,  that 
he  could  not  remember  the  source  of  either 
rumor. 

He  said  that  approximately  1 : 30  a.m.  on 
June  4,  he  called  Mr.  Eckels,  told  him  what 
he  had  learned  and  to  return  to  Washington 
the  next  morning  and  take  care  of  the  situa- 
tion. The  witness  was  emphatic  in  denying 
that  news  of  a  possible  bribe  or  Commission 
vote  reached  him  in  Washington  the  day  of 
the  oral  argument  or  that  these  subjects 
were  discussed  on  the  return  flight  to  Pitts- 
burgh on  a  National  Steel  Co.  airplane,  on 
which  the  FCC  General  Counsel  Warren 
Baker  also  was  a  passenger.  Mr.  Reed  is  a 
National  Steel  principal  and  invited  Mr. 
Baker  to  take  the  Pittsburgh  flight. 

Multiple  station  owner  George  B.  Storer 
arranged  his  April  1957  luncheon  meeting 
with  Mr.  McConnaughey,  Mr.  Reed  said. 
He  stated  that  he  only  asked  the  then  FCC 
chairman  to  expedite  consideration  of  the 
Pittsburgh  case  and  at  no  time  attempted 
to  discuss  its  merits.  Mr.  McConnaughey 
talked  at  length  about  plans  to  enter  private 
practice  upon  leaving  the  FCC  and  about 
prospects  for  clients,  Mr.  Reed  said,  but  at 
no  time  did  he  actually  solicit  business  or 
mention  the  planned  association  with  Mr. 
Sutton. 

He  said  he  did  not  attach  much  signif- 
icance to  the  talk  until  he  learned  of  the 
Sutton  -  McConnaughey  combination  and 
then  began  to  believe  Mr.  McConnaughey 
had  been  angling  for  business.  He  denied 
ever  channeling,  or  offering  to  channel,  any 
business  into  the  McConnaughey  Columbus 
firm.  [Mr.  McConnaughey  has  been  quoted 
by  Mr.  Eastland  as  saying  Mr.  Reed  offered 
to  provide  some  clients.] 

Asked  of  his  first  reaction  to  the  reported 
bribe  solicitation,  Mr.  Reed  replied:  "Mr. 
McConnaughey  had  a  reputation  for  drink- 
ing and  I  just  thought  he  had  been  talking 
in  his  liquor." 

Mr.  Reed  said  he  was  especially  disturbed 
that  Mr.  Sutton  was  not  present  for  the  oral 
argument.  "I  thought  it  was  a  very  bad  way 
to  use  us,"  he  said.  He  said  Mr.  Eckles  was 
sent  back  to  Washington  because  he  (Reed) 
was  concerned  Comr.  McConnaughey  might 
shift  his  vote  to  favor  Tv  City,  and  he  felt 
this  would  not  be  a  good  thing  for  his  firm. 

Subcommittee  testimony  contains  a  sec- 


Hearst's 
McCabe 


Tv  City's 
Eckels 


Tv  City's 
Reed 


Tv  City's 
Desvernine 


Tv  City's 
Sutton 


Page  60    •    November  17,  1958 


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GOVERNMENT  continued 


ond  discrepancy  in  what  was  said  at  the 
Reed-McConnaughey  luncheon.  Mr.  Mc- 
Connaughey  has  been  quoted  as  saying  the 
Tv  City  president  attempted  to  discuss  the 
case  and  that  he  (McConnaughey)  put  a 
stop  to  this  line  of  conversation.  Mr.  Reed 
said  this  was  not  so,  that  he  never  attempted 
to  discuss  the  case  and  that  Mr.  McCon- 
naughey made  no  such  attempt  to  curtail 
the  conversation. 

Under  questioning,  Mr.  Reed  admitted 
drafting  the  letter  that  Pittsburgh  Mayor 
David  Lawrence  sent  to  Comr.  Robert  Bart- 
ley  [Lead  Story,  Sept.  29]  speaking  favor- 
ably of  the  Tv  City  application.  Mr.  Law- 
rence is  the  Democratic  governor-elect  of 
Pennsylvania.  Mr.  Reed  placed  much  em- 
phasis on  the  fact  the  letter  was  written 
following  an  initial  decision  favoring  Tv 
City  (a  second  decision  favored  Hearst- 
WCAE)  and  was  perfectly  proper,  he  main- 
tained, because  the  mayor  was  interested 
only  in  obtaining  additional  tv  service  for 
Pittsburgh. 

Witness:  Lee  W.  Eckels,  secretary-director 
of  Tv  City  Inc. 

Mr.  Eckels  contradicted,  in  the  opinion  of 
subcommittee  members,  his  own  testimony 
in  several  instances  and  was  in  direct  con- 
flict with  later  statements  of  Mr.  Sutton. 
He  said  his  first  information  of  a  possible 
bribe  came  when  Mr.  Reed  called  him  early 
in  the  morning  the  day  after  the  oral  argu- 
ment. He  told  of  being  sent  back  to  Wash- 
ington to  "put  out  the  fire,"  as  he  (Eckels) 
described  it. 

Upon  returning  to  Washington  June  4, 
1957,  Mr.  Eckels  said  he  first  went  to  see 
W.  Theodore  Pierson,  Tv  City's  chief  coun- 
sel, and  told  him  of  the  alleged  bribe  and 
the  reported  3-3  tie  vote.  He  said  it  was 
his  understanding  Comr.  McConnaughey, 
through  an  unnamed  agent,  solicited  $50,- 
000,  from  Tv  City  to  be  paid  over  a  period 
of  five  years,  for  his  vote.  The  solicitation 
was  made  via  a  telephone  call  to  Mr.  Reed, 
he  said,  but  he  did  not  know  who  made 
the  offer  nor  did  he  ask  Mr.  Reed. 

Also,  he  said,  he  "believed"  he  told  Mr. 
Pierson  Tv  City  had  24  hours  to  accept  the 
alleged  bribe,  and  if  not,  it  would  lose  the 
channel.  He  told  the  subcommittee  he  was 
under  the  impression  the  $50,000  was  to 
be  paid  to  Mr.  McConnaughey  in  the  form 
of  legal  fees  to  the  proposed  Sutton- 
McConnaughey  law  firm. 

Following  the  meeting  with  Mr.  Pierson, 
Mr.  Eckels  said  he  had  lunch  with  Mr. 
Sutton  and  informed  him:  (1)  that  Tv  City 
did  not  want  Comr.  McConnaughey's  vote; 
(2)  that  Tv  City  was  not  interested  in  buy- 
ing anybody's  vote,  and  (3)  that  he  (Sutton) 
would  no  longer  represent  Tv  City. 

He  said  the  subject  of  the  alleged  bribe 
was  not  mentioned  directly  although  he  was 
sure  Mr.  Sutton  knew  what  he  (Eckels) 
was  referring  to.  The  fact  Messrs.  Mc- 
Connaughey and  Sutton  planned  to  practice 
law  together  was  enough  for  Tv  City,  Mr. 
Eckels  said.  Emphasizing  his  point  with  a 
slashing  motion  of  his  hands,  he  stated:  "We 
were  through  [with  Sutton]  at  that  point." 

Mr.  Eckels  also  said  he  had  heard  of  the 
purported  $250,000  Hearst  payment  to  Mr. 

Page  62    •    November  17,  1958 


mmmmmmmmmmimmmmm 


Former  SEC  Head  Offers  Poser: 

An  ivy-leagued,  young,  assistant  secre- 
tary of  the  Navy — J.  Sinclair  Armstrong, 
onetime  chairman  of  the  Securities  &  Ex- 
change Commission — told  Congress  that  it 
was  shirking  its  responsibilities  in  not  proper- 
ly overseeing  the  independent  regulatory 
agencies  and  at  the  same  time  ringingly  de- 
clared that  the  agencies  were  not  truly 
"arms  of  Congress"  but  executive  branch 
functions. 

Mr.  Armstrong  spoke  at  a  luncheon  meet- 
ing of  the  Administrative  Law  Section  of 
the  District  of  Columbia  Bar  Assn.  on 
"Who's  Overseeing  the  Oversighters?" 

The  answer,  Mr.  Armstrong  said,  was 
the  American  people.  But  before  he  gave  the 
answer,  Mr.  Armstrong  termed  the  record 
of  congressional  committees  responsible  for 
the  securities  laws  as  a  "sorry"  one.  The 


McConnaughey  but  did  not  remember  the 
source  or  sources. 

Witness:  Attorney  George  O.  Sutton. 

Mr.  Sutton's  version  of  what  transpired 
at  the  June  4  luncheon  was  directly  oppo- 
site of  that  given  by  Mr.  Eckels,  the  second 
party  present.  He  said  categorically  that 
Mr.  Eckels  did  not  fire  him  as  counsel;  did 
not  mention  a  3-3  tie  vote  or  that  Tv  City 
was  not  interested  in  Comr.  McCon- 
naughey's support;  did  not  mention  in  any 
way  the  alleged  bribe,  and,  in  fact,  said  he 
did  not  want  him  (Sutton)  to  withdraw  from 
the  case. 

He  said  Mr.  Eckels  asked,  at  great  length, 
about  the  proposed  McConnaughey  tie-up. 
Mr.  Sutton  stated  he  explained  —  and 
showed  Mr.  Eckels  a  draft  of  the  proposed 
agreement — that  the  new  firm  would  be  in 
name  only  and  that  no  fees  would  be  shared. 
He  also  talked  to  Mr.  Reed  by  telephone, 
Mr.  Sutton  said,  and  both  the  Tv  City 
principals  agreed  that  there  was  nothing  in 
the  proposed  association  that  would  hurt 
the  tv  application. 

Mr.  Eckels  did  make  it  clear,  Mr.  Sutton 
testified,  that  Mr.  McConnaughey  was  not 
to  share  any  of  the  fees  paid  Mr.  Sutton 
and  asked  the  Tv  City  counsel  to  submit  a 
complete  bill  prior  to  formation  of  the  firm 
"to  be  safe."  "I  have  no  written  or  oral 
communication  to  this  day"  that  he  no 
longer  represents  Tv  City,  Mr.  Sutton  said. 

He  maintained  he  continued  to  act  in 
normal  capacity  for  Tv  City  and  KQV  for 
sometime  after  June  4.  He  cited  several 
telephone  calls  and  letters  to  Tv  City  prin- 
cipals after  that  date  purporting  to  show 
that  he,  in  fact,  still  was  acting  as  its 
counsel. 

Chief  Counsel  Robert  Lishman  asked  the 
witness  if  Mr.  Eckels'  mentioned  the  alleged 
$50,000  McConnaughey  solicitation.  "No 
sir,  he  did  not  but  I  wish  he  had,"  Mr. 
Sutton  replied.  "We  wouldn't  be  here  today 
trying  to  find  out  what  did  happen."  He 
said  he  would  have  taken  the  matter  im- 
mediately to  all  lawyers  in  the  case,  to  the 


Who's  Overseeing  Oversighters? 

bulk  of  Mr.  Armstrong's  talk  was  about 
the  SEC  and  its  postwar  history  of  needed 
legislation.  He  also  struck  out  at  what  he 
termed  was  the  "grave  disservice"  of  the 
House  Legislative  Oversight  Committee  in 
creating  in  the  public's  minds  that  the  regu- 
latory agencies  are  automatically  susceptible 
to  pressure  from  the  White  House.  During 
the  four  years  he  was  a  member  of  SEC, 
Mr.  Armstrong  said,  the  number  of  con- 
gressional inquiries  to  the  agency  exceeded 
"by  many  hundred-fold"  the  number  of 
White  House  inquiries. 

Terming  the  independent  agencies  arms  of 
Congress  is  a  "convenient  colloquial  de- 
scription," Mr.  Armstrong  said.  The  empha- 
sis throughout  his  speech  was  on  his  un- 
successful efforts  to  get  the  responsible  reg- 
ular committees  of  Congress  to  do  some- 
thing about  the  problems  confronting  SEC. 

FCC,  and  to  Mr.  McConnaughey  if  neces- 
sary. 

Mr.  Sutton  had  not  completed  his  testi- 
mony when  the  hearing  adjourned  at  5:30 
p.m.  Thursday  afternoon  and  was  scheduled 
to  return  Friday  morning  [see  At  Dead- 
line, page  9] 

Witness:  Attorney  Raoul  Desvernine. 

Mr.  Desvernine  is  Washington  counsel 
and  representative  for  National  Steel  and 
closely  associated  with  Mr.  Reed,  also  a 
National  Steel  principal.  He  told  of  a  per- 
sonal friendship  with  Warren  Baker  and  a 
natural  interest  in  the  Tv  City  application, 
although  he  played  no  official  role  before 
the  FCC. 

Mr.  Lishman  asked  him  about  10  letters 
he  had  written  concerning  the  ch.  4  con- 
test, with  most  of  them  mentioning  contacts 
and  activities  by  Mr.  Baker.  One  letter  re- 
ferred to  Mr.  Baker  as  "our  man."  He  main- 
tained the  contacts  between  himself  and  Tv 
City  principals  with  Mr.  Baker  were  on  pro- 
cedural matters  and  never  involved  the 
merits  of  the  case.  He  said  he  had  been  a 
friend  of  the  then  FCC  general  counsel  for 
several  years,  that  there  was  nothing  im- 
proper in  the  relationship  which  was  strict- 
ly on  a  social  basis. 

He  was  asked  about  an  August  1952  let- 
ter to  Edward  Cooper  of  the  Motion  Picture 
Assn.  in  which  he  stated  "my  client  [Tv 
City]"  had  not  filed  a  tv  application  as  yet. 
"I  will  say  they  are  working  through  Mayor  1 
David  Lawrence  and  you  can  draw  your 
own  assumption,"  the  letter  continued.  Mr. 
Desvernine  said  he  was  referring  only  to 
Mayor  Lawrence's  efforts  to  secure  addi-  I 
tional  tv  service  for  Pittsburgh. 

Mr.  Desvernine  said  an  April  1958  letter 
he  wrote  to  the  Justice  Dept.  stating  he 
must  have  asked  Mr.  Baker  about  the  legal 
implications  of  a  3-3  tie  vote  during  the 
plane  trip  to  Pittsburgh  immediately  fol- 
lowing oral  argument  was  in  error.  He  said 
he  had  his  dates  confused  and  actually  did  ■ 
not  learn  of  the  alleged  tie  until  told  this 
that  same  night  by  Mr.  Reed.  He  also 

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IS 
MORE 

THAN 
A 

NETWORK 
AFFILIATE 


Network  service  certainly  contributes  greatly  to  the  strength  of  a  television  station— particularly  if  that  network  is  CBS-TV. 

But  how  does  a  station  fare  compared  with  others  having  the  same  network  affiliation  and  located  in  markets  with  the  same 
number  of  competitors?  The  answer  is  the  true  measure  of  local  acceptance  and  management  excellence. 

One  trade  magazine  recently  made  just  such  a  comparison,  averaging  all  ARB  Reports  from  September,  1957,  through  May, 
1958,  and  found  that  .  .  . 

WISH-TV  Indianapolis  had  the  largest  share  of  audience  of  all  CBS-TV  affiliates  operating  in  four-or-more-station  markets! 

Certainly  this  is  clear  proof  that  in  markets  where  television  competition  is  keenest,  WISH-TV  is  the  strongest  station  of  the  strongest 
network-CBS-TV. 

Indianapolis,  Indiana  •  A  Corinthian  Station  •  Represented  by  Boiling 


WISH-TV® 


Broadcasting 


November  17,  1958    •    Page  63 


GOVERNMENT  continued 


learned  of  the  alleged  bribe  from  Mr.  Reed 
the  next  day,  Mr.  Desvernine  testified. 

Witness:  Attorney  W.  Theodore  Pierson. 

Mr.  Pierson  stated  he  first  learned  of  the 
alleged  bribe  solicitation  and  3-3  vote  from 
Mr.  Eckels  the  morning  of  June  4,  the  day 
after  oral  argument  of  the  ch.  4  case.  He 
said  he  advised  his  client  to  immediately 
reject  the  offer  and  that  if  Comr.  McCon- 
naughey  changed  his  vote  to  favor  Tv  City 
or  abstained  from  voting,  his  firm— Pierson, 
Ball  &  Dowd — would  withdraw  from  the 
case. 

Mr.  Eckels  told  him,  Mr.  Pierson  said, 
that  Mr.  Reed  had  received  the  solicitation 
through  an  intermediary  via  telephone,  and 
that  Comr.  McConnaughey  was  going  to 
vote  for  Hearst  if  Tv  City  did  not  act  within 
24  hours.  He  said  he  asked  Mr.  Eckels  who 
made  the  offer  and  Mr.  Eckels  replied  he 
did  not  know. 

The  Tv  City  counsel  said  he  considered 
bringing  the  matter  to  the  attention  of  the 
Commission  but  decided  against  this  action. 
Through  a  personal  investigation,  he  could 
not  prove  or  disprove  the  report.  However, 
he  said,  he  considered  the  alleged  solicita- 
tion more  than  a  rumor. 

Mr.  Pierson  said  at  the  outset  he  did 
not  know  of  Mr.  Reed's  consultations  with 
Messrs.  Desvernine  and  Baker,  but  later 
learned  of  them  and  participated  in  one. 
"I'll  admit,  it  wasn't  very  complimentary 
for  me,"  he  said. 

At  the  outset  of  his  testimony,  Mr.  Pier- 
son hit  the  "implication"  by  Mr.  Eastland 
that  there  was  something  ulterior  in  his 
friendship  with  then  Comr.  Richard  A. 
Mack  [Lead  Story,  Sept.  28].  He  main- 
tained there  has  never  been  anything  im- 
proper in  his  relations  with  Mr.  Mack  or 
any  other  commissioner. 

Harrison  T.  Slaughter  and  Nad  A.  Peter- 
son, associates  in  the  Pierson  law  firm,  were 
called  to  testify  briefly  and  generally  cor- 
roborated Mr.  Pierson's  testimony. 

Witness:  Hearst's  Charles  B.  McCabe. 

Mr.  McCabe,  chairman  of  Hearst's  radio- 
tv  division  and  publisher  of  the  New  York 
Mirror,  said  that  neither  her,  nor  any  mem- 
ber of  the  Hearst  organization  to  his  knowl- 
edge, had  ever  been  approached  regarding 
the  alleged  $200,000  retainer  for  Mr.  Mc- 
Connaughey. He  said  the  only  knowledge  he 
had  of  this  matter  came  from  Mr.  Eckels' 
affidavit  to  the  FBI  [Lead  Story,  Sept.  28]. 

He  denied  any  personal  knowledge  to  this 
day  of  how  the  individual  commissioners 
stood  in  the  Pittsburgh  contest.  However, 
on  another  occasion,  he  stated  he  under- 
stood Comr.  McConnaughey  twice  had  vot- 
ed for  Hearst  but  did  not  say  where  he 
obtained  the  information. 

The  subcommittee,  with  Mr.  McCabe  on 
the  stand,  spent  a  good  deal  of  time  on 
correspondence  concerning  merger  talks  be- 
tween the  two  leading  Pittsburgh  applicants, 
particularly  on  an  unfinished  memorandum 
addressed  to  "Dear  George."  The  document 
also  had  Mr.  McConnaughey's  name  and 
home  address  penciled  in.  The  witness  said 
it  was  the  beginning  of  a  formal  document 
intended  to  inform  the  FCC  that  negotia- 
tions had  been  broken  off,  but  was  never 

Page  64    •    November  77,  1958 


sent  because  the  talks  started  again. 

Rep.  Wolverton  said  that  memorandum 
had  "every  earmark  of  a  personal  report  to 
George  McConnaughey."  He  charged  the 
major  consideration  in  the  merger  was  one 
of  "personal  interest,  not  public  interest," 
and  that  an  additional  tv  station  for  Pitts- 
burgh was  not  a  factor.  Mr.  McCabe  coun- 
tered that  the  congressman  did  not  have  the 
facts  correct  and  that  he  "disagreed  en- 
tirely." 

Mr.  McCabe  said  the  three  other  appli- 
cants, although  they  had  been  "disqualified," 
were  paid  $50,000  each  in  expenses  to  get 
rid  of  their  "nuisance  value."  He  maintained 
Hearst  had  not  been  reimbursed  $55,000  in 
expenses  by  Tv  City,  as  testified  in  Septem- 
ber by  Mr.  Eastland. 

Mr.  Lishman  took  sharp  issue  with  this 
statement  and  introduced  a  letter  and  re- 
ceipt which  purported  to  show  Hearst  had 
been  paid  $55,000. 

The  witness  said  he  did  not  take  seriously 
an  alleged  Tv  City  statement  that  it  would 
secure  an  "advantage"  after  Comr.  Mc- 
Connaughey left  the  FCC,  thus  giving  Tv 
City  a  3-2  vote.  He  denied  this  was  a 
factor  in  the  merger  agreement. 

Brower  Suggests  Cabinet  Post 
For  National  Public  Relations 

"A  new  cabinet  member  to  head  a  new 
department  whose  job  it  would  be  to  speak 
for  America"  was  suggested  last  week  by 
Charles  H.  Brower. 
president  of  BBDO. 
Addressing  the  an- 
1        nual   conference  of 
fShM         _     'WjM     the  [reasurj  Dept.'s 
■■Pr%"^V^       u-  s-  Savings  Bond 
Div.    last  Monday 
•  *     Jg<  (Nov.  10)  in  Wash- 

—    ffflHf     ington,  Mr.  Brower 
■Hr%.  said    the  reason 

•  ■■?     America  is  "so  poor 
at    selling  democ- 
'Wk.  *o^H    racy"   is   that  "we 
MR.  brower  have  no  advertising 

manager,  no  sales  manager,  no  director  of 
public  relations." 

The  new  department  would  be  completely 
under  the  President's  authority  and  its  ac- 
tivities would  be  limited  by  him,  Mr. 
Brower  said.  "Its  purposes  would  not  be 
thought  control  of  any  kind — it  would 
simply  try  to  see  that  America  put  its 
best  foot  forward  on  every  occasion.  It 
would  not  impinge  upon  the  authority  of 
other  departments  but  would  simply  help 
and  advise  them." 

Such  a  department  would  have  pointed 
out  to  the  Defense  Dept.  the  world-wide 
moral  victory  awaiting  the  first  nation  to 
put  an  artificial  satellite  in  orbit.  It  would 
have  carefully  planned  the  U.  S.  exhibit  at 
Brussels  and  would  help  see  that  U.  S. 
foreign  aid  is  given  "with  grace  but  with 
fanfare,"  Mr.  Brower  said. 

Mich.  Court  Lifts  Injunction 
Against  WMSB  (TV),  WILX  (TV) 

A  Michigan  circuit  court  decision  lifting 
a  temporary  injunction  and  dismissing  a 
complaint  by  Jackson  Broadcasting  and 
Television  Corp.  paved  the  way  last  week 


for  construction  work  and  share-time  opera- 
tion of  Michigan  State  U.'s  WMSB  (TV) 
and  Television  Corp.  of  Michigan's  WILX 
(TV)  next  January. 

Jackson  Broadcasting  and  Television  Corp. 
was  an  unsuccessful  applicant  for  ch.  10, 
awarded  earlier  this  year  by  the  FCC  to 
MSU  and  TCM.  Last  Monday,  in  Jackson 
(Mich.)  circuit  court,  Judge  John  Simpson 
lifted  an  injunction  against  construction 
and  dismissed  the  Jackson  complaint. 

KWKH's  Clay  Asks  Reallocation 
To  Assign  Ch.  10  to  Shreveport 

Rulemaking  to  add  ch.  10  to  Shreveport. 
La.,  by  shuffling  vhf  and  uhf  assignments 
in  El  Dorado,  Little  Rock  and  Hot  Springs, 
all  Arkansas,  was  requested  of  the  FCC  by 
Henry  B.  Clay,  executive  vice  president  and 
general  manager — but  not  a  stockholder — 
of  KWKH-AM-FM  Shreveport. 

Mr.  Clay  asked  that  ch.  10  be  moved  to 
Shreveport  from  El  Dorado,  ch.  11  be 
moved  from  Little  Rock  to  El  Dorado, 
ch.  9  be  moved  from  Hot  Springs  to  Little 
Rock  and  ch.  64  be  substituted  for  ch.  9  in 
Hot  Springs.  This  would  require  KTVE 
(TV)  El  Dorado  to  change  from  ch.  10  to 
ch.  11  and  KTHV  (TV)  Little  Rock  to 
change  from  ch.  11  to  ch.  9,  but  equip- 
ment changes  would  be  minor  and  the  same 
transmitters  and  antennas  could  be  used, 
Mr.  Clay  said. 

This  would  make  Hot  Springs  all-uhf 
with  chs.  52  and  64.  Video  Independent 
Theatres  Inc.  surrendered  its  permit  for 
ch.  9  there  in  July  1957.  Southwestern 
Operating  Co.  has  applied  for  ch.  9  there. 
Mr.  Clay  said  he  doesn't  believe  a  tv  sta- 
tion can  survive  in  Hot  Springs  because  of 
coverage  of  the  city  from  Little  Rock  tv 
stations.  He  noted  Shreveport  is  the  82d 
U.  S.  market,  with  150.208  city  population, 
while  there  is  "no  urbanized  area"  at  Hot 
Springs.  The  shifts  would  meet  all  FCC  re- 
quirements, he  said. 

Mr.  Clay  also  is  executive  vice  president 
(but  not  a  stockholder)  in  KTHS-KTHV 
Little  Rock,  owned  by  the  same  interests  as 
KWKH  (Shreveport  Times).  Mr.  Clay  owns 
15.5%  of  KTRE-AM-TV  Lufkin,  Tex. 

KWKH  was  an  unsuccessful  applicant 
for  ch.  3,  which  was  awarded  to  KTBS-TV 
in  1955. 

Mr.  Clay  would  own  controlling  stock 
in  a  proposed  corporation  which  would 
apply  for  ch.  10  in  Shreveport.  Other 
stockholders:  John  A.  Dykes,  Charlton  H. 
Lyons  Jr.  and  N.  H.  Wheless  Jr.,  none  of 
whom  have  interests  in  KWKH  or  the 
Shreveport  Times. 

Two  New  Tv's  Authorized 

The  FCC  last  week  granted  Turner-Farrar 
Assn.  of  Harrisburg,  111.,  a  construction  per- 
mit for  ch.  3.  This  grant  is  subject  to  a  show 
cause  order  to  change  the  offset  carrier  re- 
quirement for  ch.  3  in  Harrisburg.  At  the 
same  time,  the  Commission  granted  a  new 
educational  tv  outlet  on  ch.  16  in  Pittsburgh. 
Pa.,  to  Metropolitan  Pittsburgh  Educational 
Television  Station.  This  group  is  also  the 
licensee  of  ch.  13  WQED  (TV)  Pittsburgh. 
Pittsburgh  is  the  only  city  having  two  edu- 
cational tv  channels. 

Broadcasting 


does  a  big  job  in  a  little  space  .  .  . 

Collins  "MICRO MOTE" 


Ideal  for  one-man,  one-mike  sit- 
uations. Collins  Single  Channel  Re- 
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chest  pocket  or  on  belt  allowing 
"on-the-spot"  commentary.  It 
weighs  only  10  ounces  complete 
with  ear-plug,  head-phone,  and 
mike  connector. 

The  "Micromote"  is  entirely  self- 
contained.  Eliminates  bulky  battery 
boxes  and  bothersome  cables.  Con- 


structed of  sturdy  chrome-finish 
steel.  Contains  six  transistors,  four 
200-hour  mercury  batteries  and 
built-in  battery  test  light.  Price 
complete  with  batteries,  only  $135, 
or  $168  with  microphone. 

Collins  Radio  Company  is  your 
one  complete  source  for  all  broad- 
cast needs.  Call  or  write  the  nearest 
Collins  sales  office  for  information 
about  the  Collins  "Micromote", 
and  for  your  free  copy  of  "Collins 
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AVENUE,  NEW  YORK  16,  NEW  YORK  •  715  RING  BUILDING,  WASHINGTON,  D.  C.  •  1318  FOURTH  AVENUE,  SEATTLE,  WASHINGTON  •  P.  0.  BOX  547,  GATLINBURG,  TENNESSEE  •  2804 
DODSON  DRIVE,  EAST.  POINT  (ATLANTA),  GEORGIA  •  4403  W.  77TH  TERRACE,  KANSAS  CITY  15,  MISSOURI  •  205  E.  THIRD  AVENUE,  SAN  MATEO,  CALIFORNIA  •  4834  FOREST  AVENUE, 
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Broadcasting 


November  17,  1958    •    Page  65 


GOVERNMENT  continued 

IDEA  OF  SWEEPING  EX  PARTE  BAN 
JOLTS  FEDERAL  OFFICES,  LAWYERS 

•  Justice  Dept.  makes  proposal  in  Miami  ch.  10  brief 

•  'Influence'  case  resumes  today  with  arguments  by  all 


Sweeping  recommendations  that  would 
threaten  the  voting  qualifications  of  any 
public  official  who  listens  to  off-the-record 
solicitations  in  an  adjudicatory  case  have 
jolted  official  Washington  and  the  lawyers 
who  practice  before  federal  agencies. 

Government  officials  and  many  outside 
attorneys  have  expressed  amazement  at  the 
all  inclusive  recommendations  contained  in 
the  Justice  Dept.'s  brief  filed  in  the  Miami 
ch.  10  case  last  week. 

The  subject  was  certain  to  be  much  de- 
bated among  lawyers  in  coming  months. 

Meanwhile  the  next  step  in  the  notorious 
Miami  ch.  10  "influence"  case  takes  place 
today  (Nov.  17)  when  all  parties  appear 
before  Judge  Horace  Stern  to  argue  their 
positions. 

The  oral  argument  before  the  special 
FCC  examiner  bids  fair  to  be  one  of  the 
longest  in  FCC  annals.  Acting  on  request, 
Judge  Stern  granted  each  party  one  hour 
for  its  presentation.  There  are  eight  parties 
listed  in  the  case,  but  two  of  them  have  not 
been  active. 

The  parties  are  Public  Service  Television 
Inc.,  subsidiary  of  National  Airlines,  which 
holds  the  grant  for  ch.  10  in  Miami  (WPST- 
TV);  WKAT  Inc.,  North  Dade  Video  Inc. 
and  L.  B.  Wilson  Inc.,  unsuccessful  appli- 
cants for  the  Florida  tv  channel;  special 
FCC  counsel;  Dept.  of  Justice  (as  amicus 
curiae)  ;  FCC's  Broadcast  Bureau  and  East- 
ern Airlines.  The  last  two  have  not  actively 
participated  in  the  rehearing  and  did  not 
file  briefs  last  week. 

The  oral  argument  takes  place  in  Room 
7134  at  the  FCC,  beginning  at  11  a.m. 

The  Miami  ch.  10  case  was  remanded  to 
the  FCC  by  the  U.S.  Court  of  Appeals  last 
summer  at  the  request  of  the  Commission. 
This  followed  allegations  of  off-the-record 
contacts  by  several  of  the  applicants  with 
Comr.  Richard  A.  Mack.  The  charges  were 
made  before  the  House  Subcommittee  on 
Legislative  Oversight  earlier  in  the  year. 

Comr.  Mack  resigned  from  the  Commis- 
sion last  spring.  He,  and  his  benefactor- 
friend,  Thurman  A.  Whiteside,  were  indicted 
by  a  grand  jury  last  fall.  Both  have  pleaded 
innocent. 

Judge  Stern's  initial  decision  may  be  is- 
sued before  mid-December,  it  is  estimated. 
The  retired  Pennsylvania  Supreme  Court 
chief  justice  has  stated  that  he  intends  to 
hand  down  his  decision  as  quickly  as  pos- 
sible. 

Under  normal  procedures,  the  next  moves 
would  be  filing  of  exceptions  to  the  initial 
decision  by  the  parties.  The  entire  Com- 
mission then  holds  oral  argument  and  issues 
its  final  decision  thereafter. 

Since  the  case  is  still  under  the  jurisdic- 
tion of  the  appeals  court,  the  Commission's 
final  decision  cannot  become  effective  until 
the  court  approves. 

Both  the  Justice  Dept.  and  the  FCC's 


special  legal  staff  recommended  the  dis- 
qualification of  Comr.  Mack's  vote.  Justice 
recommended  that  Mr.  McConnaughey's 
vote  be  disqualified,  also  because  he  was 
talked  to  about  the  case. 

Public  Service  called  for  the  FCC  to 
re-vote  the  case.  It  held  that  Comr.  Mack's 
vote  cast  a  cloud  on  the  victory  it  had 
already  won  before  the  final  vote,  in  which 
Mr.   Mack  first  participated,   was  taken. 

WKAT  urged  that  the  grant  be  revoked 
and  that  its  activities  be  found  not  to  be 
improper.  It  strongly  pleaded  that  all  so- 
called  ex  parte  representations  not  be  blank- 
eted as  disqualifying. 

North  Dade  held  that  all  but  itself  and 
L.  B.  Wilson  were  tainted. 

The  Wilson  document  was  a  listing  of  all 
persons  allegedly  involved  in  backstairs  con- 
tacts, a  chronology  of  the  events  and  a 
chapter  giving  legal  citations  on  the  subject 
of  disqualifications  and  extra-record  repre- 
sentations. 

Justice  parted  company  with  the  FCC  on 
two  significant  points: 

•  That  any  off-the-record  contact  with  a 
commissioner,  whether  by  a  party  or  not, 
disqualifies  the  commissioner  and  the  party 
in  whose  behalf  the  contract  was  made. 

•  That  the  FCC  should  open  Miami  ch. 
10  to  new  applications,  since  the  disqualifi- 
cation of  all  parties  but  L.  B.  Wilson  leaves 
the  situation  in  an  anomalous  position.  This 
viewpoint  was  taken,  Justice  stated,  because 
the  FCC  in  its  final  decision  found  Wilson 
"competitively  weak"  after  the  death  of  Mr. 
Wilson  during  the  proceedings. 

Justice's  sweeping  condemnation  of  all 
ex  parte  contacts  with  commissioners  ex- 
cited varying  reactions  from  FCC  officials 
and  outside  communications  lawyers. 

It  was  felt  that  it  was  impossible  to  in- 


TRIGGER  HAPPY? 

When  Judge  Horace  Stern  opens 
the  oral  argument  today  (Nov.  17)  in 
the  Miami  ch.  10  case  he  will  be 
faced  by  a  complaint  that  the  Justice 
Dept.  pulled  a  fast  one  when  it  re- 
leased its  brief  on  Saturday,  Nov.  8. 
Saturday  is  not  normally  a  working 
day  in  the  government. 

The  complaint  was  filed  with  Judge 
Stern  by  Norman  E.  Jorgensen,  at- 
torney for  Public  Service  Television 
Inc.,  the  National  Airlines  subsidiary. 
Mr.  Jorgensen  tagged  the  Justice 
Dept.'s  action  as  indicating  "unseem- 
ly haste  ...  in  order  to  secure 
favorable  weekend  press  coverage." 

Mr.  Jorgensen  asked  that  the  spe- 
cial trial  examiner  publicly  censure 
the  Dept.  of  Justice  for  this  activity. 


sulate  the  commissioners  completely  and 
that  in  many  cases  the  intercessions  were 
insignificant  and  minor — and  certainly  were 
not  the  fault  of  the  commissioner. 

One  observer  pointed  out  that  a  vicious 
applicant  could  use  the  technique  of  sending 
friends  to  see  commissioners  to  disqualify 
half  of  them,  if  this  was  followed. 

One  of  the  several  observations  elicited 
from  outside  lawyers  was  what  would  be 
the  outcome  of  such  a  sweeping  condem- 
nation of  off-the-record  talks  with  commis- 
sioners. It  was  felt  that  acceptance  of  such 
a  "pure"  attitude  would  require  the  FCC  to 
reopen  virtually  every  tv  grant  made  fol- 
lowing a  comparative  hearing — certainly  all 
those  made  after  1952  when  the  Commis- 
sion resumed  processing  tv  applications  fol- 
lowing the  freeze. 

The  Justice  Dept.  recommendation  that 
Miami  ch.  10  be  opened  for  new  applica- 
tions was  considered  gratuitous  by  many  of 
the  lawyers  in  the  case.  Edgar  W.  Holtz,  as- 
sociate FCC  general  counsel,  pointed  out 
that  this  was  not  an  issue  before  Judge 
Stern.  He  declared  that  only  the  FCC  could 
decide  what  to  do  after  the  current  pro- 
ceedings were  completed. 

Condensations  of  the  various  briefs  filed 
last  week  are  as  follows: 

JUSTICE  DEPT.  BRIEF 

The  Dept.  of  Justice  recommended  that 
WKAT,  Public  Service  and  North  Dade  be 
disqualified. 

It  made  a  distinction  between  the  first 
two  and  North  Dade;  the  last,  it  said, 
"attempted"  to  influence  the  outcome  of 
the  Miami  ch.  10  case. 

The  government  also  maintained  that 
both  Comr.  Mack  and  then  Chairman  Mc- 
Connaughey  disqualified  themselves  from 
voting  in  the  final  decision  because  of  the 
conversations  they  had  with  friends  of  the 
various  parties — which  they  did  not  report 
to  the  Commission. 

"The  parties  cannot  excuse  their  im- 
proper attempts  to  influence  individual 
Commissioners,"  the  Justice  Dept.  said,  "on 
the  ground  that  they  sought  merely  to  off- 
set or  'neutralize'  pressures  which  they  be- 
lieved were  being  exerted  by  the  others. 
If  the  applicants  believed  that  such  improper 
activities  were  taking  place,  their  duty  was 
to  inform  the  Commission  and  other  in- 
terested law-enforcement  agencies.  .  .  . 
They  clearly  were  not  thereby  authorized 
to  resort  to  similar  improper  activities  in 
their  own  behalf." 

The  Justice  Dept.  summed  up  its  posi- 
tion by  saying  "that  any  party  that  initi- 
ated, authorized  or  later  ratified  any  ex  parte 
contact  of  any  Commissioner  concerning 
the  merits  of  the  pending  case  should  be 
disqualified." 

The  government  went  a  step  further  than 
any  of  the  other  parties  when  it  also  recom- 
mended that  "appropriate  steps  be  taken 
to  enable  new  parties  to  apply."  This  point 
was  discussed  in  a  footnote  to  the  Justice 
Dept.'s  brief,  which  pointed  out  that  since 
L.  B.  Wilson  would  be  the  only  remaining 
applicant  and  since,  due  to  Mr.  Wilson's 
death,  the  FCC  had  found  the  Wilson  ap- 


Page  66    •    November  17,  1958 


Broadcasting 


GOVERNMENT  continued 


plication  "competitively  weak,"  it  might  be 
appropriate  to  permit  new  parties  to  file 
applications  for  ch.  10  and  for  Wilson  to 
amend  its  application  to  show  present  own- 
ership. 

In  its  recital  of  the  evidence  presented  at 
the  rehearings  before  Judge  Stern,  the  Jus- 
tice Dept.  tagged  A.  Frank  Katzentine, 
principal  owner  of  WKAT,  with  having 
enlisted  the  aid  of  the  following  to  intercede 
with  Comr.  Mack  in  WKAT's  behalf:  Per- 
rine  Palmer  Jr.,  Jerry  W.  Carter  and  Ben 
H.  Fuqua. 

Also  mentioned  as  WKAT  advocates 
were  Sens.  Estes  Kefauver  (D-Tenn.)  and 
George  A.  Smathers  (D-Fla.).  It  was  also 
alleged  that  Mr.  Carter  spoke  to  then  FCC 
Chairman  McConnaughey  in  behalf  of 
WKAT's  application. 

Justice  also  stated  that  Public  Service 
used  Thurman  A.  Whiteside,  friend  of 
Comr.  Mack,  in  its  behalf. 

It  noted  with  apparent  distaste  the  fact 
that  G.  T.  Baker,  president  of  National 
Airlines,  expressed  gratitude  for  the  letter- 
note  in  behalf  of  National  Airlines  left  for 
Comr.  Edward  M.  Webster  by  Paul  Golds- 
borough,  former  Aeronautical  Radio  Inc. 
official.  Mr.  Webster  retired  from  the  FCC 
before  the  final  Miami  ch.  10  vote. 

North  Dade  attempted  to  use  pressure 
through  former  FCC  Comr.  and  former 
Republican  Congressman  (Ohio)  Robert  F. 
Jones,  the  government  charged.  This  did 
not  involve  any  off-the-record  representa- 
tions to  FCC  commissioners,  Justice  Dept. 
pointed  out,  but  did  lead  to  activity  on 
Capitol  Hill.  Mr.  Jones  also  submitted  to 
Comr.  T.  A.  M.  Craven  a  document  sup- 
porting North  Dade,  Justice  Dept.  cited, 
but  agreed  that  this  was  after  the  final  de- 
cision was  issued.  Comr.  Craven  abstained 
in  the  final  Miami  ch.  10  vote. 

In  discussing  Mr.  Mack's  position  the 
Justice  Dept.  stated  that  he  should  have 
disqualified  himself  at  the  outset  because 
he  had  signed  a  letter  in  behalf  of  WKAT 
and  had  voted  to  authorize  Mr.  Carter  to 
appear  in  behalf  of  WKAT.  This  was  while 
Mr.  Mack  was  a  member  of  the  Florida 
Railroad  &  Public  Utilities  Commission. 

Mr.  McConnaughey  should  have  dis- 
qualified himself  also,  Justice  Dept.  de- 
clared, because  Sen.  Spessard  Holland  (D- 
Fla.)  talked  to  him  in  behalf  of  WKAT. 

The  government  brief  was  signed  by  At- 
torney General  William  P.  Rogers,  As- 
sistant Attorney  General  Victor  R.  Hansen, 
chief  of  the  antitrust  division;  Robert  A. 
Bicks,  first  assistant,  antitrust  division,  and 
antitrust  division  lawyers  William  H.  Crab- 
tree,  Henry  Geller  and  Robert  J.  Levy. 

FCC  BRIEF 

The  FCC's  special  staff  recommended 
that  WKAT,  Public  Service  and  North  Dade 
Video  be  disqualified.  They  also  held  that 
Comr.  Mack  was  disqualified  to  vote  in 
the  FCC's  final  decision  because  of  the 
many  attempts  made  by  WKAT  and  Public 
Service  to  influence  his  vote. 

This  being  so,  the  Commission  brief  held, 
the  grant  should  be  voided. 

The  Commission's  argument  did  not  go 
as  far  the  Justice  Dept.'s  on  what  should 

Page  68    •    November  17,  1958 


DOUBLE  TAKE? 

The  Dept.  of  Justice's  announce- 
ment on  its  position  in  the  Miami 
ch.  10  case  wasn't  four  days  old  be- 
fore it  was  the  center  of  a  twitting 
from  Rep.  Oren  Harris  (D-Ark.). 

Mr.  Harris  said  he  was  amazed 
(but  gratified)  at  Justice's  position 
that  off-the-record  contacts  with  FCC 
commissioners  disqualified  the  com- 
missioner and  the  party.  "That  is  what 
is  already  spelled  out  in  the  law,"  Mr. 
Harris  said.  "When  we  wrote  it  we 
intended  to  disqualify  persons  who 
made  unofficial  approaches  to  the 
Commission.  But  I  am  amazed  the 
Justice  Dept.  now  is  interpreting  it 
in  this  way,  because  as  recently  as 
last  spring  they  were  insisting  on  a 
different  interpretation." 


be  done  with  the  ch.  10.  Justice  suggested 
that  a  brand  new  hearing,  with  new  appli- 
cants, be  instituted.  The  FCC  brief  was 
silent  on  this  point.  Presumably,  the  grant 
would  fall  to  the  remaining  original  appli- 
cant, L.  B.  Wilson  Inc. 

The  FCC  brief  held  that  A.  Frank 
Katzentine  induced  Perrine  Palmer,  Jerry 
W.  Carter  and  Ben  H.  Fuqua  to  see  Mr. 
Mack  and  plead  the  WKAT  case.  The 
Commission's  brief  mentioned  also  that 
there  is  "substantial"  evidence  in  the  record 
that  Mr.  Carter  also  spoke  to  then  FCC 
Chairman  George  C.  McConnaughey  and 
urged  the  WKAT  application.  It  pointed 
out  that  Mr.  Katzentine  had  "unsuccess- 
fully" attempted  to  hire  Thurman  A.  White- 
side, Mr.  Mack's  friend  and  benefactor,  to 
see  Mr.  Mack  on  his  behalf,  and  had  so- 
licited the  help  of  Sens.  Estes  Kefauver 
(D-Tenn.),  Warren  G.  Magnuson  (D-Wash.) 
and  Spessard  Holland  (D-Fla.). 

National  Airlines  is  tainted,  the  Commis- 
sion's brief  argued,  because  G.  T.  Baker, 
National  president,  and  Paul  R.  Scott,  coun- 
sel and  stockholder  of  National  Airlines, 
and  Judge  Robert  H.  Anderson,  a  member 
of  the  same  law  firm  as  Mr.  Scott  and  also 
a  National  Airlines  stockholder,  attempted 
to  hire  Mr.  Whiteside  and  when  he  refused 
to  accept  a  retainer  but  offered  to  help,  did 
nothing  to  stop  him.  The  record  shows,  the 
Commission  document  stated,  that  Mr. 
Whiteside  did  see  Mr.  Mack  several  times 
in  behalf  of  National  Airlines. 

The  hiring  of  former  FCC  Comr.  and 
Congressman  (R-Ohio)  Robert  F.  Jones  was 
considered  a  black  mark  against  North 
Dade  Video,  the  FCC's  brief  stated.  Mr. 
Jones  saw  several  Congressmen  and  Capitol 
Hill  staff  members  and  attempted  to 
"foment"  action  designed  to  prevent  any 
airline  from  owning  a  tv  station,  the  FCC 
document  asserted.  The  former  FCC  mem- 
ber also  left  with  Comr.  T.  A.  M.  Craven  a 
document  favoring  North  Dade,  but  this 
was  after  the  final  decision  had  been  issued 
and  Comr.  Craven  had  abstained  from  vot- 
ing, the  FCC  brief  pointed  out.  However, 
it  added,  the  case  was  still  not  completely 
closed,  and  in  fact  petitions  for  reconsidera- 


tion and  court  appeals  were  to  be  filed  later. 

The  Commission  brief  referred  to  the  fact 
that  Mr.  Mack  as  chairman  of  the  Florida 
Railroad  &  Public  Utilities  Commission,  had 
written  a  letter  to  the  FCC  endorsing  Mr. 
Katzentine's  application.  Mr.  Mack  also 
was  a  state  utilities  commissioner  at  the 
time  when  that  body  approved  a  resolution 
authorizing  Mr.  Carter  to  appear  before  the 
FCC  in  Mr.  Katzentine's  behalf. 

In  the  event,  the  FCC  staff  said,  that  the 
examiner  is  not  convinced  that  these  appli- 
cants, or  any  of  them,  should  be  disbarred, 
the  examiner  should  adopt  a  conclusion 
holding  that  such  conduct  must  be  con- 
sidered adversely  in  any  subsequent  com- 
parative hearing. 

Although  the  Commission  lawyers  did  not 
challenge  then  Chairman  McConnaughey's 
vote,  they  stated  in  a  footnote  that  there 
was  no  need  to  do  so.  If  Comr.  Mack  is 
found  to  be  disqualified,  then  a  new  de- 
cision is  required,  Mr.  McConnaughey  is 
no  longer  a  member  of  the  FCC  and  there- 
fore would  not  vote  in  a  second  decision.  If 
Mr.  Mack  is  found  not  to  be  disqualified 
then  Chairman  McConnaughey's  vote  can- 
not be  challenged  either,  the  FCC  brief 
asserted. 

The  Commission  legal  brief  stated  there 
was  no  excuse  for  Mr.  Katzentine's  activi- 
ties on  the  belief  he  was  acting  in  self- 
defense  to  neutralize  extra-record  pressures 
by  other  applicants. 

"On  the  record,"  the  FCC  brief  said,  "no 
such  contention  could  in  any  event  be 
sustained;  it  is  clear  that  Mr.  Katzentine 
was  seeking  ex  parte  support  from  United 
States  Senators  almost  immediately  after 
the  initial  decision  was  handed  down  in 
April  1955 — long  before,  according  to  his 
own  testimony,  he  first  heard  rumors  of 
ex  parte  activities  by  any  other  party." 

Answering  the  claims  that  Mr.  White- 
side's intervention  in  behalf  of  Public  Serv- 
ice was  his  own  idea,  and  not  that  of 
Public  Service  officials,  the  Commission 
lawyers  observed:  "This  does  not  exculpate 
Public  Service  ...  it  must  be  concluded 
that  the  responsible  officials  of  Public  Serv- 
ice were  aware  that,  as  a  result  of  their 
initiative  in  repeatedly  seeking  Whiteside's 
assistance,  he  both  intended  to  speak  to 
Comr.  Mack  in  their  behalf  and  had  in 
fact  spoken  to  him  .  .  .  the  officials  of 
Public  Service,  who  knew  of  these  inten- 
tions and  actions  and  at  least  indirectly 
stimulated  them,  clearly  failed  in  their  ob- 
ligations to  be  principals  of  a  license."  The 
legal  memorandum  also  referred  to  Mr. 
Baker,  in  effect,  ratifying  Mr.  Whiteside's 
actions  when  he,  Mr.  Baker,  "cynically 
stated  that  if  Whiteside  had  in  fact  assisted 
Public  Service  through  his  contacts  with 
Comr.  Mack,  he  Baker  was  grateful  to  him." 

The  Commission  lawyers  said  that  Public 
Service  "at  least  condoned  the  subornation 
of  the  administrative  process  of  the  Com- 
mission and  more  probably  intentionally 
instigated  such  subornation  .  .  ." 

The  FCC  attorneys  said  it  was  not  neces- 
sary to  determine  if  there  was  any  connec- 
tion between  Whiteside's  activities  in  behalf 
of  Public  Service  and  the  "highly  coinci- 
dental" placing  of  certain  of  Public  Service's 

Broadcasting 


AMERICAN  RESEARCH  BUREAU 

MARCH  1958  REPORT 
GRAND  RAPIDS-KALAMAZOO 


TIME  PERIODS 

Number  of  Quarter  Hours 

with  Higher  Ratings 

WKZO-TV 

Station  B 

Ties 

j  MONDAY  THRU  FRIDAY 

!       7:30  a.m.  to  5:00  p.m. 

99 

89 

2 

5:00  p.m.  to  midnight 

92 

47 

1 

I  SATURDAY 

I       8:30  a.m.  to  midnight 

38 

23 

1 

j  SUNDAY 

|       9:00  a.m.  to  midnight 

43 

17 

!  TOTALS 

272 

176 

4 

NOTE:  The  survey  measurements  are  based  on  sampling  in 
Grand  Rapids  and  Kalamazoo  and  their  surrounding  areas.  In 
ARB's  opinion  this  sample  includes  77%  of  the  population  of 
Kent  County,  and  67%  of  the  population  of  Kalamazoo  County. 


BUT...  You  Can  Buy 
Kalamazoo  -  Grand  Rapids 
At  A  Great  Bargain! 


With  WKZO-TV  you  can  buy  more  territory  and  reach 
more  people  in  Greater  Western  Michigan  than  are 
available  from  any  other  television  station —  600,000 
TV  homes  in  one  of  America's  top-20  markets! 

WKZO-TV  telecasts  from  Channel  3  with  100,000  watts 
from  a  1000'  tower.    It  is  the  Official  Basic  CBS 
Television  Outlet  for  Kalamazoo  -  Grand  Rapids. 

Ask  Avery-Knodel ! 

*William  H.  Seward  bought  Alaska  from  Russia  in  1867  for  $7,200,000. 
Opponents  of  the  purchase  called  it  "Seward's  Folly" . 


WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 
WKZO  RADIO  —  KALAMAZOO-BATTLE  CREEK 
WJEF  RADIO  — GRAND  RAPIDS 
WJEF-FM  — GRAND  RAPIDS-KALAMAZOO 
WWTV  —  CADILLAC,  MICHIGAN  . 
KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  RADIO  —  PEORIA,  ILLINOIS 
WMBD-TV  —  PEORIA,  ILLINOIS 


WKZ0TV 

100,000  WATTS     •     CHANNEL  3     •     1000'  TOWER 

Studios  in  Both  Kalamazoo  and  Grand  Rapids 
For  Greater  Western  Michigan 
Avery-Knodel,  Inc.,  Exclusive  National  Representatives 


Broadcasting 


November  17,  1958    •  Page 


GOVERNMENT  continued 


insurance  with  the  Stembler-Shelden  In- 
surance Agency  in  which  both  Whiteside 
and  Mack  had  an  interest,  or  the  "equally 
coincidental"  awarding  of  a  consultant's 
contract  to  Mr.  Shelden  by  National. 

North  Dade's  hiring  of  Mr.  Jones,  with 
payment  of  $2,000,  was,  the  Commission 
lawyers  said,  "for  the  purpose  of  at  least 
indirectly  influencing  the  Commission's  final 
decision,  outside  the  record."  Mr.  Jones  was 
not  hired  solely  to  block  a  possible  grant 
to  National,  the  FCC  brief  stated,  his 
mission  was  much  broader — "to  take  what- 
ever off  the  record  action  he  might  be  in 
a  position  to  take  in  behalf  of  North  Dade 
and  in  opposition  to  all  three  of  the  com- 
peting applicants."  The  FCC  document  con- 
cluded: "North  Dade  by  its  actions  here  has 
disqualified  itself  just  as  definitively  as 
would  have  been  the  case  had  [Walter] 
Compton  and  [Marshall]  Luce  specifically 
hired  Mr.  Jones  to  speak  directly  to  the 
Commissioners." 

The  FCC  brief  was  signed  by  Edgar  W. 
Holtz,  associate  general  counsel;  Richard 
A.  Solomon,  assistant  general  counsel;  and 
James  T.  Brennan,  and  Upton  K.  Guthery, 
both  attorneys  in  the  general  counsel's 
office. 

PUBLIC  SERVICE  TV  BRIEF 

Public  Service  Television  Inc.  held  itself 
clean  of  any  attempts  to  influence  the  FCC 
or  anyone  else  outside  the  normal  channels 
of  adjudication.  It  said,  however,  that  there 
was  no  doubt  Comr.  Mack  was  approached 
by  various  individuals  and  that  therefore 
he  was  disqualified.  It  asked  the  hearing 
examiner  to  find  that  this  vote  did  not 
result  in  the  award  of  ch.  10  to  Public 
Service;  that  Public  Service  is  qualified  to 
hold  a  broadcast  license,  and  that  any  taint 
on  its  grant  be  removed  by  having  the 
Commission  reconsider  the  grant. 

Public  Service  made  the  point  that 
"Whiteside  was  not  engaged,  did  not  take 
any  action  at  the  request  of  Public  Service 
or  its  parent  National,  was  not  its  agent, 
did  not  report  to  any  Public  Service  or 
National  principals,  and  nothing  Whiteside 
did  was  known  to  or  ratified  by  any  Public 
Service  or  National  principals." 

It  also  maintained  that  Comr.  Mack  did 
not  participate  in  the  Commission's  1955 
instructions  to  its  staff  to  prepare  a  de- 
cision in  favor  of  Public  Service  (Comr. 
Mack  was  appointed  to  the  FCC  July  8, 
1955  but  did  not  participate  in  the  July 
18,  1955,  oral  argument  or  in  the  Dec. 
21,  1955,  instructions  to  the  staff).  There- 
fore, Public  Service  said,  "the  sole  effect 
of  Mack's  subsequent  vote  in  its  favor  in 
1957,  when  the  final  Commission  vote  was 
taken,  was  to  cast  a  cloud  over  a  victory 
Public  Service  had  already  won  on  the 
merits." 

The  present  holder  of  Miami's  ch.  10 
charged  that  WKAT,  L.  B.  Wilson  and 
North  Dade  had  engaged  in  improper  ac- 
tivities. 

It  listed  the  activities  of  various  people 
it  claimed  spoke  to  Comr.  Mack  in  behalf 
of  WKAT.  It  also  claimed  that  Sen.  George 
A.  Smathers  (D-Fla.)  spoke  to  Comr.  Mack 


in  behalf  of  the  L.  B.  Wilson  application. 
It  alluded  to  the  activities  of  former  Comr. 
Robert  F.  Jones  in  behalf  of  North  Dade 
Video  Inc.  and  claimed  also  that  North 
Dade  officers  and  directors  had  spoken 
about  the  case  to  then  Comr.  George  E. 
Sterling  and  present  Comr.  Rosel  H.  Hyde. 

Public  Service  also  declared  that  there  is 
nothing  in  the  Communications  Act  which 
provides  for  the  disqualification  of  a  Com- 
missioner; the  question  of  whether  or  not 
Comr.  Mack  should  have  disqualified  him- 
self rested  with  himself  alone. 

The  ch.  10  grantee  also  cited  the  provi- 
sions of  the  Communications  Act  which  re- 
fers only  to  the  ban  on  parties  to  the  pro- 
ceeding talking  ex  parte  to  the  commission- 
ers. "All  other  persons  apparently  were 
free  to  speak  ex  parte  to  Commissioners," 
it  pointed  out. 

The  Public  Service  brief  was  signed  by 
Norman  E.  Jorgensen  and  William  I.  Den- 
ning, both  of  Washington,  and  Alexander 
G.  Hardy,  Washington  counsel  for  Nation- 
al Airlines. 

WKAT  BRIEF 

WKAT  maintained  that  the  activities  of 
Mr.  Katzentine — "not  only  proper  in  the 
narrow  sense  of  the  word;  it  was  honorable 
in  the  broadcast  sense  of  the  citizen  who 
courageously  risks  his  own  reputation  to 
prevent,  and  later  to  expose,  wrongdoing 
in  high  places" — were  to  preserve  "not 
destroy"  the  integrity  of  the  FCC. 

The  WKAT  brief  stated  that  Mr.  Katzen- 
tine was  attempting  to  prevent  the  "com- 
mission of  a  crime  .  .  ."  and  that  his 
efforts  were  directed  toward  attempting  to 
convince  Mr.  Mack  that  he  should  vote  on 
the  merits  of  the  case  and  not  be  bound 
or  committed  to  anyone. 

WKAT  asked  that  Judge  Stern  find  that 
Comr.  Mack  should  have  disqualified  him- 
self; that  Public  Service  Television  Inc. 
secured  the  vote  of  Comr.  Mack  by  "cor- 
rupt and  unlawful  means";  that  WKAT  and 
Mr.  Katzentine  did  not  attempt  to,  and  in 
fact  did  not  improperly  influence  any  mem- 
ber of  the  Commission;  the  Commission's 
grant  of  ch.  10  to  Public  Service  Television 
Inc.  was  void  and  that  the  grant  to  the 
National  Airlines'  subsidiary  be  withdrawn, 
and  Public  Service  was  disqualified  from 
any  further  consideration  as  an  applicant. 

In  discussing  Mr.  Katzentine's  activities, 
the  WKAT  brief  maintained  that  this  con- 
duct cannot  be  characterized  as  improper 
"unless  a  general  rule  is  to  be  established 
under  which  all  ex  parte  representations  to 
Commissioners  are  held  improper  per  se 
regardless  of  their  purpose  or  effect." 

The  activities  in  which  Mr.  Katzentine 
engaged,  the  brief  said,  were  not  unusual. 
Federal  commissions,  WKAT  stated,  "have 
failed  to  develop  the  atmosphere  and  rela- 
tionships universally  maintained  in  judicial 
proceedings."  The  brief  referred  to  the 
"looseness"  and  "informality"  of  the  rela- 
tionships between  parties  and  commission- 
ers. 

If  a  rule  is  laid  down,  WKAT  warned, 
that  off-the-record  representations  of  any 
kind  are  grounds  for  disqualification  then 


the  FCC  would  be  faced  with  a  "manifest" 
duty  to  review  all  comparative  radio  and 
tv  proceedings  for  possible  ex  parte  dis- 
cussions with  commissioners. 

In  discussing  the  reasons  why  it  feels 
Public  Service  must  be  disqualified,  WKAT 
observed  that  National  Airlines  "must  be 
indeed  regarded  as  fortunate"  if  it  loses  no 
more  than  the  television  station.  This,  un- 
doubtedly, is  a  reference  to  National's 
certification  as  a  scheduled  airline. 

The  WKAT  brief  was  signed  by  Paul  A. 
Porter,  G.  Duane  Vieth  and  James  O. 
Juntilla. 

NORTH  DADE  VIDEO  BRIEF 

North  Dade  Video  Inc.  held  that  both 
Public  Service  and  WKAT  be  disqualified, 
that  the  grant  be  withdrawn  from  Public 
Service  and  that  Comr.  Mack  was  disquali- 
fied from  voting  on  two  counts — 

•  That  he  had  been  a  party  to  off-the- 
record  solicitations  by  representatives  of 
both  Public  Service  and  of  WKAT,  and 

e  That  through  his  interest  in  a  Miami 
insurance  agency  he  was  in  conflict  with  the 
Communications  Act  provision  prohibiting 
a  commissioner  from  engaging  in  any  busi- 
ness serving  any  company  in  communica- 
tions. 

Mr.  Mack  was  a  beneficial  partner  in  the 
Stembler-Shelden  Agency,  which  handles 
the  insurance  of  WPST-TV  (the  Public  Serv- 
ice Television  station),  and  which  handled 
the  insurance  of  WKAT  Inc.  until  this  was 
terminated  by  Mr.  Katzentine. 

No  evidence  tainting  the  activities  of  the 
other  two  applicants.  North  Dade  and  L.  B. 
Wilson,  has  been  adduced.  North  Dade 
stated. 

North  Dade  maintained  that  the  efforts  of 
Robert  F.  Jones,  former  FCC  commissioner 
and  former  Congressman  (R-Ohio)  in  be- 
half of  North  Dade  does  not  justify  its  dis- 
qualification. "The  testimony  reveals,"  the 
North  Dade  brief  declared,  "only  that  Jones 
attempted,  and  without  much  success,  to 
stimulate  some  interest  in  Congress  on  the 
subject  of  the  ownership  of  a  television  sta- 
tion by  an  airline." 

And,  the  North  Dade  brief  went  on,  the 
memorandum  turned  over  to  Comr.  Craven 
by  Mr.  Jones  was  not  only  delivered  after 
the  final  vote  was  taken  in  which  Mr.  Crav- 
en abstained,  but  also  after  Mr.  Craven 
told  Mr.  Jones  he  would  not  participate  in 
any  further  proceedings  in  the  case.  No  im- 
proper motive  can  be  attributed  to  Mr. 
Jones  or  North  Dade,  the  brief  stated. 

The  North  Dade  brief  was  signed  by  A. 
Harry  Becker  and  Nathan  H.  David. 

L.  B.  WILSON  INC.  BRIEF 

The  L.  B.  Wilson  brief  made  only  one 
point:  That  the  grant  to  Public  Service  Tele- 
vision Inc.  should  be  set  aside. 

Otherwise,  L.  B.  Wilson  submitted  a 
document  that  was  divided  into  four  parts. 
These  were:  (1)  a  list  of  names  of  all  peo- 
ple who  were  mentioned  in  connection  with 
the  case;  (2)  a  chronology  of  events  referred 
to  in  the  hearing;  (3)  a  summary  of  reported 
decisions  on  character  qualifications,  and  (4) 


Page  70    •    November  17,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 

AT  A  10% 
SAVINGS! 


YOU  NEED  TWO  GUNS 
in  Indiana! 


Here,  where  hunting's  the  hobby,  sharpshooting  adver- 
tisers bag  two  traditional  test  markets — Fort  Wayne  and 
South  Bend  -  Elkhart  —  with  one  combination  buy  which 
saves  10%.  They  thus  draw  a  bead  on  340,000  TV  homes  — 
a  bigger  target  than  T.A.'s  43rd  market!*  Over  1,688,000 
total  population — more  people  than  Arizona,  Colorado  or 
Nebraska!  Effective  Buying  Income,  nearly  $3  Billion — 
and  it's  yours  with  just  one  buy! 

'^Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May,  1958. 


call  your 


man  now 


***** 


Broadcasting 


November  17,  1958    •    Page  71 


GOVERNMENT  continued 


a  summary  of  various  instances  of  improper 
attempts  to  influence  the  FCC.  The  Wilson 
document  lists  about  50  names,  relates  the 
chronology  of  principal  events  beginning  in 
1951,  cites  eight  court  cases  regarding  char- 
acter qualifications  of  applicants,  and  lists  28 
instances  of  alleged  ex  parte  representations 
on  the  part  of  all  the  applicants  except  itself. 

The  L.  B.  Wilson  brief  was  signed  by  Paul 
M.  Segal  and  Robert  A.  Marmet. 

Storer  WITI-TV  Buy 
Okay  With  Reservation 

The  FCC  last  week  approved  by  a  3-1 
vote  the  purchase  of  WITI-TV  Milwaukee 
(ch.  6)  by  Storer  Broadcasting  Co.  for  $4,- 
462,500  from  Sol  and  Jack  Kahn,  Arthur 
and  Lawrence  Fleischman,  Robert  K. 
Strauss,  Max  Osnos  and  others. 

The  approval  last  week  was  conditioned 
on  Storer  disposing  of  its  now-dark  WVUE 
(TV)  Wilmington  (Philadelphia)  to  remain 
within  the  5-vhf  tv  limit  and  was  made 
"without  prejudice"  to  whatever  action  the 
FCC  may  want  to  take  when  it  makes  its 
final  determinations  on  the  Network  Study 
(Barrow)  Report. 

The  FCC  action  last  week  came  after 


National  Theatres  Inc.,  Los  Angeles,  last 
week  took  its  first  step  toward  acquiring 
National  Telefilm  Assoc.,  New  York,  when 
National  Theatres'  board  of  directors  ap- 
proved an  agreement  to  purchase  the  com- 
mon stock  holdings  of  the  three  principal 
officers  of  of  NTA. 

John  B.  Bertero,  National  Theatres  pres- 
ident, said  the  purchase  agreement  covered 
160,500  shares  of  NTA  stock  held  by  Ely 
A.  Landau,  board  chairman;  Oliver  A.  Lin- 
ger, NTA  president  and  Harold  Goldman, 
NTA  executive  vice  president.  Mr.  Landau 
holds  80,250  shares,  and  Messrs.  Goldman 
and  Unger  40,125  shares  each  of  the  ap- 
proximately 1.1  million  shares  outstanding. 

The  agreement  provides  that  for  each 
share  of  NTA  stock,  Messrs.  Landau,  Un- 
ger and  Goldman  will  receive  $  1 1  principal 
amount  of  5 ¥2  %  subordinated  sinking  fund 
debentures  of  National  Theatres,  due  March 
1,  1974,  plus  a  warrant  for  the  purchase  of 
one-quarter  of  a  share  of  National  Theatres 
common  stock.  They  will  continue  to  serve 
in  their  present  capacities  at  NTA. 

Mr.  Bertero  noted  that  the  purchase  is 
on  the  same  basis  as  the  exchange  offer, 
previously  announced  by  National  Theatres 
last  August  [Film,  Aug.  18],  to  be  sub- 
mitted to  all  stockholders  of  NTA,  follow- 
ing approval  by  National  Theatres'  stock- 
holders at  a  special  meeting  scheduled  for 
December. 

By  effecting  "a  firm  agreement"  at  this 
time  with  the  controlling  stockholders  of 
NTA,  Mr.  Bertero  pointed  out.  National 
Theatres  now  is  in  "a  position  to  accelerate 
proceedings  to  secure  certain  governmental 
approvals,  thus  facilitating  the  formal  offer 


Storer's  answer  [Government,  Nov.  3]  to 
queries  by  the  FCC  asking  for  more  infor- 
mation on  "concentration  of  control  fac- 
tors" in  the  WITI-TV  purchase  [Govern- 
ment, Oct.  20].  Comr.  Robert  T.  Bartley 
dissented  to  the  approval  last  week  and 
voted  for  a  hearing  as  he  has  in  the  past  on 
transactions  where  multiple  owners  are  in- 
volved. Approving  the  purchase  were  Comrs. 
T.  A.  M.  Craven,  John  S.  Cross  and  Rosel 
H.  Hyde,  acting  chairman. 

In  its  letter  asking  more  information  from 
Storer,  the  FCC  had  asked  whether  the 
company  plans  to  set  WITI-TV  rates  in 
combination  with  its  other  broadcast  sta- 
tions and  why  Storer  thinks  it  can  operate 
WITI-TV  as  non-network-affiliated  station 
successfully  when  it  was  unable  to  do  so 
with  WVUE. 

Storer  replied  that  it  does  not  intend  to 
set  WITI-TV  rates  in  combination  with  its 
other  broadcast  properties  and  that  WITI- 
TV  is  in  a  much  better  position  competi- 
tively in  Milwaukee  than  was  WVUE  in 
Philadelphia. 

Other  Storer  stations,  besides  WVUE, 
are:  WAGA-AM-FM-TV  Atlanta;  WJW- 
AM-FM-TV  Cleveland;  WSPD-AM-FM-TV 
Toledo;  WJBK-AM-FM-TV  Detroit;  WIBG- 
AM-FM     Philadelphia;  WWVA-AM-FM 


to  NTA  stockholders." 

National  Theatres,  considered  the  second 
largest  theatre  chain  in  the  U.S.,  operates 
approximately  300  motion  picture  houses 
in  the  middle  and  far  west,  as  well  as 
amusement  park  facilities  in  California. 
Last  spring  the  company  bought  WDAF- 
AM-TV  Kansas  City  [Changing  Hands, 
April  28].  National  Theatres'  revenues  are 
reported  to  have  declined  about  33%  since 
1947-49  and  this  situation  apparently 
prompted  the  diversification  program  upon 
which  the  company  has  embarked. 

NTA  is  regarded  as  one  of  the  fastest- 
growing  organizations  in  the  tv  field  but  its 
debt  position  is  said  to  be  top-heavy.  The 
company  is  one  of  the  leading  distributors 
of  tv  film  programs,  largely  feature  films. 


BRYNA  BANKROLL 

Hollywood  actor  Kirk  Douglas  has 
said  that  he  has  at  least  $4.5  million 
worth  of  faith  in  television.  That's  the 
amount  his  Bryna  productions  com- 
pany will  invest  in  producing  new  tv 
film  shows.  Already  in  work  is  a  video 
version  of  his  theatrical  film.  The 
Vikings,  which  will  be  shot  with  capi- 
tal advanced  by  United  Artists  Tele- 
vision Inc.  Two  other  series  are 
planned,  but  no  distribution-financing 
deal  had  been  made  as  of  last  week. 
One  is  a  tv  version  of  a  successful 
movie  western  of  a  few  years  back 
titled  The  Indian  Fighter,  the  other 
a  "futuristic"  series,  Report  From 
Space. 


Wheeling,  W.  Va.,  and  WGBS-AM-FM 
Miami. 

Supreme  Court  Seeks  FCC  Views 
On  Philco  Charges  Against  NBC 

The  U.  S.  Supreme  Court  last  week  asked 
for  the  views  of  the  FCC  in  the  Philco  fight 
to  have  NBC's  Philadelphia  stations  set  for 
hearing.  The  Court  asked  the  Solicitor  Gen- 
eral to  ascertain  the  views  of  the  FCC  in 
the  case.  No  date  was  given  for  the  response 
to  this  request. 

The  case  is  before  the  Supreme  Court  on 
appeal  by  Philco  against  a  lower  court  ruling 
upholding  the  FCC's  position  that  Philco 
had  no  standing  to  protest  the  renewal  of 
the  licenses  of  WRCV-AM-FM-TV  Phila- 
delphia. 

Philco  asked  that  the  NBC  stations'  li- 
cense renewals  be  set  for  hearing  last  year. 
The  Commission  denied  the  request  on  the 
ground  Philco  was  not  a  party  in  interest. 
Philco  appealed  this  ruling  but  the  appeals 
court,  last  June,  upheld  the  FCC.  Philco  has 
contended  that  NBC's  ownership  of  stations 
in  Philadelphia  was  unfair  competition, 
since  Philco  is  a  competitor  of  RCA  in 
manufacturing  and  selling  appliance  and 
radio-tv  products. 


In  association  with  Desilu  Productions  and 
20th  Century-Fox  Corp.,  NTA  is  involved 
in  an  ambitious  co-production  program  of 
half-hour  tv  film  series.  Together  with  Fox, 
the  company  owns  the  NTA  Film  Network. 
It  also  owns  and  operates  WNTA-AM-FM- 
TV  Newark  and  KMSP-TV  Minneapolis- 
St.  Paul. 

It  is  believed  that  approval  may  have 
to  be  obtained  from  the  Justice  Dept.  before 
a  transaction  between  the  two  companies 
can  be  effectuated.  National  Theatres  is  the 
circuit  split  from  20th  Century-Fox  under 
the  latter  company's  consent  decree.  The 
close  working  relationship  between  NTA 
and  Fox  in  the  NTA  Film  Network  and  in 
the  distribution  of  Fox  feature  film  to  tv 
by  NTA  may  be  reasons  for  scrutiny  by  the 
Justice  Dept. 

Desilu  to  Broaden  Ownership 
With  Stock  Sold  on  Open  Market 

Desilu  Productions  has  filed  a  registration 
statement  with  the  Securities  &  Exchange 
Commission  proposing  to  offer  525,000 
shares  of  common  stock  to  the  public.  The 
stock,  to  be  offered  through  Bache  &  Co. 
and  a  nationwide  group  of  underwriters, 
will  have  a  par  value  of  $1  a  share  and  will 
go  on  sale  at  not  less  than  $10  a  share,  a 
studio  spokesman  said.  The  first  quarterly 
dividend  has  been  set  at  15  cents  a  share  on 
the  basis  of  disbursable  earnings  of  60  cents 
a  year. 

Desi  Arnaz,  president  of  the  tv  film  pro- 
duction organization,  and  his  wife,  Lucille 
Ball,  with  a  small  group  of  Desilu  exec- 
utives, have  up  to  this  time  been  the  sole 
owners  of  the  company's  stock.  Under  the 
proposal  filed  with  SEC,  the  public  stock 
offering  will  include  250,000  shares  to  be 
sold  by  the  company  and  275,000  shares 


FILM   

NATL.  THEATRES  STARTS  NTA  BUY 


Page  72    •    November  17,  1958 


Broadcasting 


United  Air  Freight  service 


pickup  and  delivery  problems 


As  convenient  (and  fast)  as  dropping  an  air  mail  letter  in 
the  box.  Turn  your  shipment  over  to  United  at  your  door 
and  forget  about  it.  It  will  arrive  at  your  customer's  door 
on  time  and  appreciated. 

United's  pickup  and  delivery  service  is  an  extension  of 
your  shipping  department.  Takes  the  strain  off  traffic 
managers,  keeps  inventory  low,  frees  warehouse  space. 

This  service,  plus  United's  radar  dependability,  2000-com- 
munity  reach  and  Reserved  Air  Freight  make  a  solid  case 
for  calling  United  when  you  stamp  cargo  "Ship  Best  Way." 


UNITED 


AIR  LINES 


T<i> 

For  service,  information  or  free 
Air  Freight  booklet,  call  the  near- 
est United  Air  Lines  representative 
or  write  Cargo  Sales  Division, 
United  Air  Lines,  36  South  Wabash 
Avenue,  Chicago  3,  111. 


GET  EXTRA  DEPENDABILITY,  EXTRA  CARE— SHIP  UNITED,  THE  RADAR  LINE 


Broadcasting 


November  17,  1958    •    Page  73 


FILM  CONTINUED 


to  be  sold  by  Mr.  and  Mrs.  Arnaz.  The 
present  stockholders  will  continue  to  hold 
more  than  50%  of  the  stock,  insuring  that 
control  of  the  organization  and  its  opera- 
tions will  remain  in  the  hands  of  the  present 
management. 

Programs  which  Desilu  is  currently  pro- 
ducing and  filming  (in  which  the  company 
owns  all  or  a  part)  include:  Westinghouse 
Desilu  Playhouse,  Lucille  Ball-Desi  Arnaz 
Show,  Ann  Sothern  Show.  Grand  Jury,  The 
Texan,  This  Is  Alice,  U.  S.  Marshal,  Walter 
Winchell  File  and  Whirlybirds.  Additionally, 
Desilu  also  films  for  other  producers  The 
Californians,  Danny  Thomas  Show,  De- 
cember Bride.  The  Lineup,  Love  and  Mar- 
riage, Man  With  a  Camera,  The  Millionaire, 
The  Real  McCoys,  Wyatt  Earp  and  Yancy 
Derringer,  plus  the  filmed  programs  of  The 
Red  Skelton  Show. 

Telestar  Sets  Up  New  Branches, 
Appoints  Rohrs  in  Midwest  Div. 

Telestar  Films  Inc.,  New  York,  last 
week  announced  the  establishment  of  three 
sales  divisions,  each  to  be  headed  by  a  vice 
president,  as  part  of 
a  move  to  expand 
the  company's  sales 
force.  The  initial 
appointment  was 
that  of  John  P. 
Rohrs,  formerly  vice 
president  and  mid- 
west sales  manager 
of  Gross -Krasne 
Inc.  (now  Gross- 
Krasne  -  Sillerman), 
as  vice  president  of 
Telestar's  central 
division. 

Bernard  L.  Schubert,  president,  and  David 
Savage,  executive  vice  president,  currently 
are  interviewing  candidates  for  the  eastern 
and  western  vice  president  positions  in  New 
York  and  Hollywood,  respectively.  Mr. 
Savage  said  Telestar  also  maintains  regional 
offices  in  Pittsburgh,  St.  Louis,  Memphis, 
Minneapolis,  Atlanta,  Washington,  D.  C, 
and  is  scheduled  to  open  offices  in  San 
Francisco,  Detroit,  Cleveland  and  Seattle. 

Telestar  distributes  Topper,  White  Hunt- 
er, Mr.  &  Mrs.  North,  Crossroads,  Movie 
Quick  Quiz  and  its  latest  series,  Parole. 

Wilding  Creates  Tv  Division 

Separation  of  television  from  industrial 
and  other  type  film  and  live  production  was 
effected  last  week  by  Wilding  Picture  Pro- 
ductions in  Chicago,  with  formation  of  a 
new  Wilding  Tv  Div. 

Joseph  Morton,  previously  administrative 
assistant  to  the  sales  vice  president,  Jack 
Rehinstrom,  has  been  named  general  man- 
ager of  the  new  administrative  and  produc- 
tion unit  for  tv  commercials,  it  was  an- 
nounced by  C.  H.  Bradfield  Jr.,  Wilding 
president.  Others  named  are  Michael  Steh- 
ney,  previously  executive  vice  president  and 
general  manager  of  Kling  Film  Productions, 
Chicago,  and  Carl  Nelson,  also  formerly 
with  Kling,  as  editorial  supervisor.  The  new 
unit  will  be  responsible  for  television  adver- 
tising production. 


Benny  'Gaslight'  Show  to  Go  On 
7  Years  After  Planned  Telecast 

Jan.  1 1,  1959,  is  the  target  date  for  broad- 
casting Jack  Benny's  tv  satire  of  the  MGM 
motion  picture,  "Gaslight,"  probably  the 
only  tv  show  to  travel  from  film  studio  to 
network  by  way  of  the  U.  S.  Supreme  Court. 

The  half-hour  tv  film  was  made  for  show- 
ing in  1952,  but  the  motion  picture  com- 
pany felt  it  was  an  infringement  of  its 
property  rights  and  obtained  a  court  order 
keeping  it  off  the  air.  That  ruling  was  ap- 
pealed and  other  rulings  and  appeals  fol- 
lowed until  the  case  reached  the  Supreme 
Court,  which,  by  a  four-to-four  tie  vote, 
upheld  the  position  of  MGM  that  the  tv 
satire  did  indeed  constitute  infringement 
[Government,  March  24,  Feb.  3]. 

Following  that  decision,  J&M  Produc- 
tions, company  that  produces  all  the  Jack 
Benny  programs,  both  live  and  film,  bought 
a  seven-year  license  from  MGM  giving  it 
the  right  to  satirize  "Gaslight"  for  that 
length  of  time.  J&M  also  got  seven-year 
satirization  rights  to  the  play  from  Patrick 
Hamilton,  its  author,  who  lives  in  England. 

Finally,  J&M  acquired  full  rights  to  the 
half-hour  tv  program  filmed  some  years  ago 
by  CBS-TV  as  a  Jack  Benny  episode.  Thus 
armed,  J&M  now  is  ready  to  proceed  with 
the  premiere  broadcast  of  the  program, 
whose  cast  includes  Barbara  Stanwyck,  Bob 
Crosby,  Eddie  (Rochester)  Anderson  and 
Don  Wilson  as  well  as  its  star,  Mr.  Benny. 

Hollywood  Tv  Names  Distributors 

Hollywood  Television  Service  Inc.,  sub- 
sidiary of  Republic  Pictures  which  handles 
tv  release  of  Republic  theatrical  films,  has 
completed  arrangements  with  Edward  Salz- 
berg,  president  of  Screen  Classics  Inc.,  Cin- 
cinnati, for  distribution  of  the  films  to  tv 
stations  in  Ohio,  Kentucky  and  part  of  West 
Virginia.  A  similar  arrangement  has  been 
made  with  the  Charles  Simpson  organiza- 
tion for  Georgia,  Florida,  Alabama  and 
Tennessee.  George  Kirby,  formerly  of  Re- 
public, has  been  named  general  tv  sales  man- 
ager for  the  Salzberg  operation  and  another 
Republic  alumnus,  Edward  H.  Brauer,  will 
handle  tv  sales  for  Simpson. 

Fox  Records  Recession  Tv  Dip 

A  "slight  dip"  of  $200,000  in  gross  income 
of  tv  rentals  and  sales — accountable  to  the 
economic  recession — was  confirmed  last 
week  by  20th  Century-Fox  Film  Corp. 
Third  quarter  earnings  of  the  parent  cor- 
poration for  the  period  ended  Sept.  27 
dropped  to  $1.4  million  from  $1.6  million 
for  the  like  1957  period,  but  for  the  39- 
week  period  net  earnings  were  up  from 
$5.6  million  to  $6.6  million.  The  decline 
of  gross  income  from  tv  rentals  on  pre- 
1948  theatrical  films  and  syndication  sales  of 
feature  films  and  series  produced  by  20th's 
tv  subsidiary,  TCF  Productions  Inc.,  fits 
in  the  overall  slip  in  39-week  gross  income 
from  $96.5  million  in  1957  to  $94  million. 

G-K-S  Signs  Six  Account  Execs 

Expansion  in  the  sales  staff  of  Gross- 
Krasne-Sillerman  Inc.,  New  York-Los  An- 
gles, was  announced  last  week  as  G-K-S 


MR.  McMAHAN 


Page  74 


November  17,  1958 


added  six  new  account  executives.  They  are: 
Leonard  Gruenberg,  formerly  metropolitan 
division  manager  of  RKO  Radio  Pictures; 
Lynn  Phillips,  last  with  NBC-TV;  Lynn 
Wood  Hall,  last  with  WCAU-TV  Philadel- 
phia; Jeff  Davids  and  Lester  Loeb,  formerly 
with  Ziv  Television  Programs,  and  Gil  M. 
Meyer,  recently  with  CBS-TV  Film  Sales. 
Messrs.  Gruenberg  and  Phillips  are  assigned 
to  national  and  regional  sales;  Mr.  Hall  to 
national  spot  sales;  Messrs.  Davids  and 
Loeb  to  syndication.  Mr.  Meyer  is  sales 
service  manager. 

McMahan  Returns  to  Film  Making 

Harry  Wayne  McMahan,  who  quit  the 
film  production  business  (Five  Star  Produc- 
tions Inc.)  five  years 
ago  to  join  McCann- 
Erickson  and  later 
Leo  Burnett  Co.  as 
an  executive,  has  re- 
turned to  film  pro- 
duction. Mr.  McMa- 
han has  resigned  as 
Burnett  vice  presi- 
dent of  tv  com- 
mercial operations  to 
form  Cupid  Inc.,  a 
production  firm  in 
which  he  is  joined 
by  film  producer  Jerry  Fairbanks.  The  first 
package  to  be  filmed  under  the  Fairbanks 
"multicam"  three-camera  process  is  a  day- 
time tv  series,  Life  Is  The  Problem,  which 
begins  shooting  this  month.  Additionally. 
Mr.  McMahan  will  act  as  agency  consul- 
tant, his  first  client  being  Leo  Burnett.  Los 
Angeles  will  be  the  headquarters  of  his  new 
activities. 

FILM  SALES 

Screen  Gems  Inc.,  N.  Y.,  reports  that  its 
new  Rescue  8  half-hour  adventure  film 
series  has  been  sold  in  total  of  108  markets, 
with  latest  sales  to  WTVT  (TV)  Tampa  and 
WDBO-TV  Orlando,  both  Florida,  and 
Farmers'  Union  for  showing  in  four  North 
Dakota  markets — Bismarck,  Minot,  Dickin- 
son and  Valley  City. 

Ziv  Television  Programs,  New  York,  an- 
nounces its  Bold  Venture  series  has  been 
sold  in  58  markets  in  first  ten  days  of  its 
release.  Spearheading  business  was  regional 
purchase  by  P.  Ballantine  &  Sons,  Newark, 
N.  L,  through  W.  Esty  Co.,  N.  Y.,  in  22 
eastern  markets.  Second  major  regional  ad- 
vertiser to  sign  was  G.  Heileman  Brewing 
Co.,  which  will  present  series  in  Chicago 
and  more  than  12  Wisconsin  markets,  de- 
pending on  clearances.  Heileman's  agency 
is  Compton  Adv.,  Chicago. 

FILM  DISTRIBUTION 

National  Telefilm  Assoc.,  N.  Y.,  reports  five 
special  Christmas  holiday  programs  are 
available  to  tv  stations  during  1958  holiday 
season.  They  are  "The  Lamb  in  the  Man- 
ger," starring  Maureen  O'Sullivan;  "Man's 
Heritage,"  with  Raymond  Massey  as  nar- 
rator; "A  Christmas  Carol,"  starring  Vin- 
cent Price;  "The  Story  of  the  Pope,"  pres- 
entation of  life  of  late  Pope  Pius  XII,  and 
"The  Great  Gift,"  story  of  child's  search  for 
real  meaning  of  Christmas. 

Broadcasting 


Your  Salesman  on  Sight  f 

THE  SOUTHEAST'S  B 


tc LEVI S 

■    hi  mm  mm  W    m  *mF 
I  R  fe#   I  1#  H      *9  #%  In  Sn  VI 


Put  your  salesman  where  impulses  to  buy  get  started 
.  .  .  in  the  783,232  households  of  WSJS  television's. 
buying  market,  the  75  Piedmont  Counties  in 
North  Carolina  and  Virginia. 


s  Winston-Salem 
for  "j  Greensboro 
^High  Point 


AFFILIATE 


Call  Headley-Reed 


U)ADCASTING 


Nov  an  her  17,  1958    •    Page  75 


NETWORKS 

CBS  MAKES  RECORD  $16.5  MILLION 


Sales  and  earnings  of  CBS  Inc.  beat  all- 
time  levels  in  this  year's  first  nine  months. 
The  aftbr-taxes  net  was  $16,522,462  ($2.10 
per  share)  on  $300,738,926  in  revenues 
against  l$13, 898, 171  ($1.82  per  share)  on 
$275,276,269  for  1957. 

The  flew  levels  were  not  high  enough  to 
repeat  the '  CBS;  mid-year  feat,  when  earn- 
ings (before  taxes)  exceeded  those  of  big- 
rival  RCA"  for  the  first  time  in  history  [Net- 
works, Aug.  18].  RCA's  nine-month  profit 
was  $39,596,00Q  before  taxes,  $19,798,000 
after  taxes  oh  revenues  of  $834,753,000. 
CBS'  profit  before  taxes  for  the  nine 
months  was  $36,200,462. 

The  CBS  board  of  directors,  in  making 
the  financial  report  last  Wednesday  (Nov. 
12),  also  announced  a  special  stockholders 
meeting  Dec.  22  to  vote,,bn  a  proposal  to 
change  stock  classifications  of  the  company. 
The  management-sponsored  plan  would, 
replace  Class  A  and  Class  B  stock  with  an 
equal  number  of  common  stock  shares. 

The  move  would  make  all  voting  non- 
cumulative  (Class  A  stock  now  votes  cumu- 
latively for  half  the  directors,  Class  B  non- 
cumulatively  for  the  other  half) . 

WALLACH  RESEARCH 
DISCOUNTED  BY  NBC 

•  Findings,  method  questioned 

•  Network  points  to  omissions 

Miles  Wallach's  in-home  study,  which 
professed  to  show  that  tv  audiences  are  not 
as  big  as  they're  rated  (see  page  48)  was 
challenged  last  week  by  NBC  researchers 
on  the  ground  that  the  technique  is  dubious 
and  the  findings  contradictory  to  known 
research. 

NBC  said  that  Mr.  Wallach's  TPI  study's 
"limited  coverage  of  only  seven  program 
time  periods  is  not  broad  enough  to  justify 
any  of  his  general  conclusions  on  viewer 
inattention,  sponsorship  confusion  or  sets- 
in-use  levels." 

The  NBC  report  said  that  while  TPI 
started  out  as  a  rating  service  it  seemed  to 
wind  up  as  an  "attempt  to  recoup  the  in- 
vestment in  TPI  methods  and  organiza- 
tion." 

NBC  described  as  "highly  questionable" 
Mr.  Wallach's  conclusion  that  there  is 
doubtful  value  in  a  home  where  one  viewer 
is  engaged  in  other  activities  while  watch- 
ing tv. 

"In  Wallach's  eyes,"  NBC  said,  "if  one 
of  these  viewers  is  knitting  in  the  television 
room,  this  home  would  be  among  the  re- 
ported 25%  in  which  Other  activities  are 
going  on.  If  the  same  person  were  knitting 
in  some  other  room,  the  home  would  be 
considered  to  be  a  full-fledged  viewing 
home.  These  are  peculiar  standards  to  apply 
to  measuring  the  television  audience." 

A  "far  more  important  figure"  was  not 
tabulated  by  Mr.  Wallach,  the  NBC  report 
said.  This  would  be  the  number  of  homes 


Under  cumulative  voting  a  holder  of  Class 
A  stock  can  multiply  his  shares  by  the  num- 
ber of  seats  being  voted  and  cast  all  or  any 
of  them  for  one  or  any  combination  of  di- 
rectors, whereas  a  holder  of  non-cumulative 
Class  B  can  vote  his  shares  only  once  for 
each  director.  Under  the  new  proposal  all 
directors  would  be  elected  by  all  the  share- 
holders. 

A  proxy  statement  issued  with  the  meet- 
ing notice  said  that  as  of  Oct.  29  there  were 
4,342,598  shares  of  Class  A  outstanding, 
3,538,802  shares  of  Class  B.  Last  Thursday, 
both  Class  A  and  B  closed  on  the  New  York 
Stock  Exchange  at  39Vi.  Williams  S.  Paley, 
CBS  chairman,  owns  126,285  shares  of 
Class  A,  707,108  of  Class  B  (2.91%  and 
19.98%,  respectively,  of  the  total  shares 
outstanding).  Frank  Stanton,  CBS  president, 
owns  111,517  shares  ,of  Class  A  and  32,877 
shares  of  Class  B  (2.57%  and  0.93%,  re- 
spectively, of  total  shares) . 
'  The  board  also  declared  a  cash  dividend 
of  25  cents  per  shares  on  Class  A  and  B 
stock,  payable  Dec.  12  to  stockholders  of 
record  Nov.  21,  and  a  stock  dividend  of  3% 
on  both  A  and  B  shares,  payable  Jan.  16,, 
To  stockholders  of  record  Dec.  19. 


in  which  at  least  one  person  was  devoting 
full  attention  to  the  tv  set.  Also,  NBC 
maintained,   the   fact   that   some  viewers 


Network  tv  gross  billings  for  the  nine 
months  ended  in  September  reached  $408 
million  for  a  10.6%  gain  over  the  period 
last  year,  while  for  September  alone,  the 
gross  time  charges  totaled  $42.4  million,  or 
3.7%  ahead  of  September  1957. 

Two  of  the  netvySrks  showed  September 
gains,  the  exception  being  CBS-TV  which 
slumped  2.6%,  ABC-TV  moving  up  16.2% 
and  NBC-TV  chalking  up  a  gain  of  7.3%. 
Though  CBS-TV  in  September  was  off  about 
$500,000  from  its  gross  time  charge  total  of 
that  month  a  year  ago,  the  network  still  was 


AFFILIATE  BOX  OFFICE 

More  than  100  affiliate  executives 
are  expected  to  attend  the  annual  meet- 
ing of  ABC-TV  primary  affiliate  sta- 
tions in  New  York  Wednesday  (Nov. 
19.)  Current  network  progress  and 
plans  for  the  1959-60  season  are  on 
the  agenda.  The  meeting  will  be  held 
at  the  Sheraton  East  Hotel. 


were  found  to  be  reading  newspapers  should 
be  construed  to  mean  not  only  that  they 
were  not  giving  undivided  attention  to  tv 
but  also  that  they  were  not  giving  undivided 
attention  to  whatever  they  were  reading — 
with  television's  "sight,  sound  and  motion 
impact"  giving  tv  "a  decided  advantage." 
NBC  also  said: 

"We  understand  that  a  major  tv  adver- 
tiser did  an  extensive  study  along  these  same 
lines  during  the  past  season.  The  study  in- 
volved more  than  200,000  coincidental 
phone  calls.  Results  indicated  that  the  degree 
of  inattention  to  sets  was  so  minor  that  no 
discontinuing  of  ratings  was  warranted." 

NBC  also  found  the  Wallach  research 
technique  to  leave  "much  to  be  desired,"  in- 
cluding what  NBC  called  "interviewer  in- 
trusion" or  changes  which  would  leave  the 
home  audience  different  in  physical  or 
psychological  make-up  from  what  it  was  be- 
fore the  Wallach  bell-ringer  rang  the  resi- 
dence bell. 


on  the  near  $20  million  monthly  billing 
ledge,  where  no  other  network  has  climbed 
as  yet  this  year.  CBS-TV's  highest  billing 
point  reached  this  year:  January,  when  the 
network  compiled  $22,094,105  in  gross  time 
charges. 

CBS-TV  had  no  immediate  comment  on 
the  percentage  drop. 

The  billing  figures  were  released  last  week 
by  Television  Bureau  of  Advertising  on  the 
basis  of  data  compiled  by  Leading  National 
Advertisers  and  Broadcast  Advertisers  Re- 
ports. The  compilation: 


Tv  Network  Gross  Time  Billings 


Source:  LNA-BAR 


September 


ABC-TV 
CBS-TV 
NBC-TV 
Total 


1957 

;  5,704,888 
19.935.115 
15,286,270 

140,926,273 


1958 

$  6,627,093 
19.415.705 
16,408,345 

$42,451,143 


January  -  September 

% 

Change  1957 
+  16.2    $  58,282,982 
-  2.6  $  173,475,494 
+  7.3  -  137,434,323 
+  3.7  $369,192,799 


1958 
72,252,184 
181,179,782 
154,718,627 
,150,593 


% 
Change 
+  24.0 
+  4.4 
+  12.6 
+  10.6 


Month  by  Month  -  1958 


January 

February 

March 

April 

May 

June 

July 

August 

September 


ABC- 

$9,168. 
8,441 
9,402 
8,739 
8,477 
7,387 
7,083 
6,923 
6,627 


TV 

609 
988 
407 
,456 
,755 
,586 
,555 
,735 
,093 


CBS-TV 

$22,094,015 
19,410,741 
21,211,070 
20,628.511 
20,970,022 
19,733,057 
18,332,925 
19,383,736 
19,415,705 


NBC-TV 
$18,344,111 
16,785,315 
18,874,597 
18,283,379 
18,470,368 
16,648,462 
15,702,029 
15,202,021 
16,408,345 


TOTAL 

$49,606,735 
44,638,044 
49,488.074 
47,651,346 
47,918,145 
43,769,105 
41,118,509 
41,509,492 
42,451,143 


TV  NETWORKS  UP  10.6%  OVER  1957 


Page  76    •    November  17,  1958 


Broadcasting 


SLEEPER 

Of  course  you  know  about  "Divorce  Hear- 
ing", the  unrehearsed  new  show  that's  caus- 
ing all  the  talk.  It's  authentic,  startling, 
presenting  every-day  people  at  the  crisis  of 
their  lives,  exposing  the  raw  facts  of  their 
love  and  hate. 

Dr.  Paul  Popenoe  is  in  charge  and  ap- 
pears on  each  show.  In  1930,  he  founded 
and  now  directs  the  American  Institute  of 
Family  Relations.  Dr.  Popenoe  is  the  author 
of  eleven  books  on  marriage  and  social 
biology.  His  regular  feature  in  The  Ladies' 
Home  Journal,  "Can  This  Marriage  Be 
Saved?",  is  nationally  known. 

Not  a  re-enactment,  "Divorce  Hearing" 
is  the  real  thing — tragic,  comic,  emotion- 
packed,  and  fascinating!  Fascinating?  Listen 
to  the  reviewers: 

From  The  New  York  Times:  "  'Divorce 
Hearing'  .  .  .  has  a  fascination  about  it. 
.  .  .  The  participants  were  forceful  person- 
alities whose  accounts  have  a  tragicomic 
flavor.  .  .  ." 

From  BIB  Newsletter,  "Facts,  Figures 
and  Film":  "Interstate  has  a  sleeper  in  its 
'Divorce  Hearing'  ...  the  psychologist- 
star  Dr.  Paul  Popenoe  will  be  a  national 
figure  with  plenty  of  demands  for  his  time 
before  the  first  series  runs  its  52  weeks. 
.  .  .  When  series  opened  in  New  York 
(WNEW-TV,  old  WABD)  the  station  was 
swamped  with  telephone  calls  asking  'Is  he 
(Dr.  Popenoe)  in  New  York?'  ...  a  hot 
subject.  .  .  ." 

From  The  New  York  Herald  Tribune: 
".  .  .  a  fascinating  program  .  .  .  frank, 
unrehearsed  .  .  .  candid.  .  .  .  The  second 
couple  made  Ralph  and  Alice  Kramden 
seem  like  Romeo  and  Juliet,  and  in  spite 
of  the  seriousness  of  their  situation  turned 
out  to  be  pathetically  funny.  'He  thinks 
he's  Red  Skelton,'  the  woman  complained 
bitterly.  He  darned  near  was." 

Electrify  your  programming!  Get 
"Divorce  Hearing"  from  INTERSTATE 
TELEVISION— 445  Park  Avenue,  N.Y.C., 
MUrray  Hill  8-2545 — and  get  it  now! 


Broadcasting 


November  17,  1958    •    Page  77 


TRADE  ASSNS. 


SEC.  315  HAMPERS 
BROADCASTER:  BRENT 

•  Asks  end  of  political  ads 

•  New  Jerseyites  name  Walker 

Broadcasters  should  refuse  to  accept  paid 
political  broadcasts,  hampered  by  the  restric- 
tions of  Sec.  315  of  the  Communications 
Act,  and  do  their  own  political  program- 
ming, the  Ne*w  Jersey  Broadcasters  Assn. 
was  told  Nov.  14  at  Camden. 

The  eventual  result  of  the  section  and 
FCC  regulations,  according  to  Ralf  Brent, 
vice  president  of  WIP  Philadelphia,  will  be 
the  death  of  all  political  broadcasting. 

Appalled  by  what  he  called  the  "frighten- 
ing" experiences  of  stations  during  the  last 
campaign,  Mr.  Brent  said  voters  didn't  spend 
much  time  listening  to  politicians  during  the 
last  election  "because  they  didn't  want  to  be 
bored  to  death,  yelled  at,  bamboozled  with 
high-sounding  and  low-meaning  words." 
He  proposed  that  party  officials  and  broad- 
casters discuss  the  problem  jointly.  Other- 
wise, he  suggested,  the  people  will  lose  in- 
terest in  politics  and  perhaps  democracy  un- 
less the  media  are  used  professionally  and 
unless  broadcasts  are  handled  by  specialists. 

He  contended  political  programs  should 
include  showmanship  and  news,  offer  truly 
opposing  views  and  be  based  on  fair  treat- 
ment of  all  issues  and  candidates. 

The  New  Jersey  association  elected  officers 
at  the  opening  session  Thursday  (Nov.  13). 
They  were:  Fred  E.  Walker,  WTTM  Tren- 
ton, president;  Kenneth  A.  Croy,  WMTR 
Morriston.  vice  president,  and  Francis  J. 


Matrangola,  WCMC  Wildwood,  secretary- 
treasurer.  John  G.  Struckell,  WKDN  Cam- 
den, was  retiring  president. 

Sen.  Clifford  P.  Case  (R-N.  J.)  credited 
radio  and  tv  with  an  important  role  in  the 
successful  gubernatorial  campaign  of  Nelson 
Rockefeller  as  well  as  other  candidates.  "The 
chance  for  any  candidate  to  expound  his  rec- 
ord and  his  platform  on  the  airways  is  val- 
uable indeed,"  he  said. 

Free  opportunities  to  campaign  on  radio 
and  tv  are  especially  important  for  the  can- 
didate with  small  financial  resources,  he 
said,  in  view  of  the  mounting  cost  of  time 
and  newspaper  space.  He  voiced  hope  the 
radio-tv  industry  will  become  more  interest- 
ed in  educational  programming  and  political 
science. 

Sen.  Case  said  the  development  of  the 
brief  televised  interview  and  the  telephone 
recorded  comment  have  done  much  to  bring 
the  public  in  touch  with  public  figures,  ex- 
plaining he  frequently  hears  such  statements. 
"This  kind  of  reaction  indicates  the  indus- 
try has  developed  newer  and  more  effective 
techniques  to  carry  out  its  obligations,  he 
said. 

George  Brown,  news  director,  WOR-AM- 
TV  New  York,  reported  WOR  radio's  pol- 
icy of  15-minute  instead  of  5-minute  news- 
casts continues  to  be  big  business  and  this 
year  will  gross  $1.7  million,  up  $250,000 
over  last  year.  Costs  also  are  up,  he  said, 
to  about  $500,000.  Last  year  costs  were 
$400,000.  WOR  is  very  much  sold  on  the 
quarter-hour  format,  he  said,  airing  180  such 
shows  weekly. 

Mr.  Brown  said  the  quarter-hour  news- 
cast "has  proved  out  rating-wise"  in  the 


six-month  period  since  WOR  went  to  an  ex- 
panded schedule  of  the  longer  news  format. 
The  four  afternoon  quarter-hours  which  re- 
placed previous  5-minute  segments  enjoy  an 
average  rating  increase  of  17%.  He  said 
WOR  feels  15  minutes  is  needed  to  ad- 
equately tell  the  news  in  today's  world  and 
national  climate.  The  5-minute  format,  he 
said,  evolved  when  radio  was  met  with  tele- 
vision and  the  short  form  was  expedient  and 
easy  to  sell.  Additionally,  the  15-minute  for- 
mat allows  integration  of  many  public  serv- 
ice features,  such  as  weather,  traffic  condi- 
tions and  mobile  on-scene  reports. 

Sam  Sharkey,  editor,  NBC  News,  said  it 
no  longer  is  enough  to  just  report  facts,  for 
facts  without  analysis  or  interpretation  can 
be  misleading.  He  said  the  wire  services, 
major  newspapers  and  broadcasters  for  a 
considerable  time  have  been  weaving  inter- 
pretation, perspective  and  analysis  into 
stories. 

"In  so  doing,"  he  added,  "we  are  seeking 
to  satisfy  the  greatly  stimulated  curiosity 
among  the  public  demand  for  answers  to 
the  big  'why,'  in  other  words,  the  public  no 
longer  is  satisfied  with  knowing  merely  what 
happened.  It  specifically  wants  to  know  why 
it  happened  and  when  and  where  this  can 
lead  on  a  personal  and  national  basis." 

Although  NBC  does  not  editorialize,  it 
does  permit  interpretation  and  analysis  by 
its  seasoned  newsmen,  the  network  news 
editor  said. 

Aired  Spots,  Speeches 
Mark  Tv  Week  Salute 

The  nation's  video  stations  and  networks 
opened  observance  of  National  Television 
Week  yesterday  (Nov.  16)  with  a  barrage 
of  film  spots,  promotions,  speech  campaigns 
and  special  programs. 

NAB  and  Television  Bureau  of  Adver- 
tising provided  10-  and  20-second  spots 
emphasizing  tv's  place  in  the  national 
scheme.  Both  groups  spurred  the  industry 
to  active  campaigns  based  on  the  use  of 
television  to  promote  itself  [Trade  Assns.. 
Nov.  10]. 

Sen.  Spessard  L.  Holland  (D-Fla.)  sent 
a  salute  to  television's  achievements  in  a 
letter  to  James  L.  Howe,  WIRA  Fort  Pierce, 
Fla.,  president  of  Florida  Assn.  of  Broad- 
casters. He  said  the  medium's  benefits  "are 
reflected  in  the  economic  growth  of  the 
nation,  in  the  educational  and  cultural 
attainments  of  the  past  decade  and  in  the 
increased  security  deriving  from  a  citizenry 
that  is  informed  and  of  high  morale." 

Dr.  Winston  E.  Burdine,  national  com- 
mander of  American  Veterans  of  World 
War  II  and  Korea,  said,  "No  other  medium 
of  communication  in  so  short  a  time  has 
been  able  to  reach  more  people  with  the 
impact  of  television.  It  has  brought  to  the 
public  the  best  in  free  entertainment,  educa- 
tion, news  and  public  service." 

C.  Howard  Lane,  KOIN-TV  Portland. 
Ore.,  chairman  of  the  NAB  Television 
Board,  called  on  stations  to  use  the  tv 
spots.  He  said,  "We  are  asking,  in  effect, 
if  you  will  'buy'  some  time  on  your  own 
station  in  behalf  of  the  industry  .  .  .  and 
schedule  the  tv  film  spots  just  as  if  they 
were  paid  commercials." 


PRESENTING  ANABEUA, 
THE  HUMAN  CANNON  BAIL 


NOTHING 
BRINGS  IT 
HOME  L.IKE 
TELEVISION 


TV  WEEK  SPOTS 

Quick  but  punchy  10  and  20-second  film  spots 
are  being  shown  nationally  by  tv  stations  during  Na- 
tional Television  Week  (Nov.  16-22).  NAB  sent  out 
two  10-second  IDs  based  on  audience  impact  of 
the  medium  (see  human  cannon  ball  story  board 
above).  Television  Bureau  of  Advertising  spots  are 
designed  to  tell  tv's  selling  power  (sample  at  right). 
Both  NAB  and  TvB  will  continue  their  campaigns 
with  new  spot  series. 


Page  78    •    November  17,  1958 


Broadcasting 


And  we  intend  to  stay  on  top  by  continuing  the  same  kind 
of  all-the-family  programming  which  got  us  here  in  the  first 
place.  KFJZ  Radio's  appeal,  you  see,  is  to  every  member  of 
the  family. 


We  suggest  that  when  you're  interested  in  selling  most 
completely  to  All  the  family  in  the  Fort  Worth  Area,  you  join  | 
us  up  here  at  the  top  —  on  KFJZ  Radio. 

Sold  in  combination  with  KLIF  Radio,  Dallas,  Texas. 
Represented  by  John  Blair  &  Company,  jr 

KFJZ  /  RADIO 

Fort  Worth,  Texas 


Broadcasting 


November  17,  1958    •    Page  79 


TRADE  ASSNS.  continued 


WORLD  TITLE 

Radio  Advertising  Bureau  has  re- 
ported that  preliminary  findings  in 
a  survey  show  that  more  people  fol- 
lowed the  inning-by-inning  develop- 
ments of  the  1958  World  Series  on 
radio  than  in  any  other  news  medium. 

The  study,  made  for  RAB  by  the 
Pulse  Inc.  in  Philadelphia  and  Detroit, 
reveals  that  52.9%  of  persons  ques- 
tioned learned  the  inning-by-ianing 
scores  on  radio,  as  compared  with 
43%  on  tv,  0.5%  in  newspapers  and 
3.3%,  "word  of  mouth."  The  study 
also  shows  that  60%  of  the  respond- 
ents had  listened  to  some  part  of  a 
World  Series  game  on  radio.  A  full 
report  on  the  survey  is  being  prepared 
by  RAB  and  will  be  released  to  mem- 
bers later  this  year. 


Success  Stories,  Gov.  Williams 
Added  to  Radio  Ad  Clinic 

Two  more  "success  stories"  will  be  told 
in  New  York  at  the  fourth  annual  National 
Radio  Advertising  Clinic  tomorrow  and 
Wednesday  (Nov.  18,  19),  the  sponsoring 
Radio  Advertising  Bureau  announces. 
Added  to  the  speaker  roster:  John  F.  Am- 
brose, executive  vice  president,  Sterling 
Silversmiths  Guild  of  America,  and  Vincent 
La  Rose,  advertising-marketing  vice  presi- 
dent of  V.  La  Rose  &  Sons,  food  packer. 

Also  slated  to  be  heard  is  Michigan's  re- 
elected Gov.  G.  Mennen  Williams  who  will 
discuss  broadcasting's  responsibilities  to  edu- 
cation and  the  economy  during  the  Wednes- 
day luncheon.  The  clinic  will  be  held  at 
the  Waldorf-Astoria. 

Demand  True  FCC  Service  Gauge, 
Katz  Man  Tells  Tennessee  Assn. 

Public  service  programming  is  held  back 
by  the  archaic  concepts  of  the  FCC. 

This  explanation  of  a  problem  facing 
broadcast  stations  in  their  efforts  to  promote 
local  and  national  welfare  was  given  Friday 
at  a  meeting  of  Tennessee  Assn.  of  Broad- 
casters in  Knoxvffle.  The  speaker  was 
George  Skinner,  radio  program  services  di- 
rector of  The  Katz  Agency. 

Mr.  Skinner  said  public  service  program- 
ming has  improved  tremendously  in  the 
transition  from  stuffy  and  meaningless  chat- 
tec  by  boring  civic  leaders  to  the  modern 
spot  announcement  type  of  message.  This 
streamlined  message  sells  public  service  as 
well  as  it  sells  merchandise,  he  said. 

What  the  FCC  should  do,  he  said,  is 
abandon  its  antique  method  of  measuring 
a  station's  public  service  contributions  with 
a  clock  formula.  This  makes  it  difficult  for 
stations  whose  public  service  contributions 
are  measured  by  the  time  formula. 

"FCC  will  give  a  half-hour  credit  to  a 
station  that  bores  its  listeners  silly  with  a 
dull  interview,"  he  said,  "but  only  one  credit 
for  a  station  that  does  a  real  selling  job 
in  60  seconds.  This,  of  course,  is  a  hang- 
over from  the  old  days  in  radio  when  ef- 
fectiveness was  never  measured  and  time 
was  the  only  point  of  reference. 

"If  broadcasters  brought  this  point  of 
view  to  the  FCC,  isn't  there  the  possibility 
that  these  gentlemen  might  give  a  half- 
hour's  public  service  credit  for  each  minute 
used  and  even  think  of  deducting  a  half- 
hour  for  every  interview  that  runs  over  60 
seconds.  If  you  gentlemen  can  sell  mer- 
chandise on  your  stations — and  I  know  you 
can — here's  a  real  challenge.  Get  a  cam- 
paign rolling  to  bring  the  FCC  up  to  date 
on  public  service.  Campaign  to  have  your 
public  service  measured — not  in  minutes  of 
boredom  but  in  seconds  of  effectiveness. 
You'll  be  doing  yourself  and  the  audience  a 
favor." 

Ben  Strouse,  president  of  WWDC  Wash- 
ington, described  his  station's  aggressive  edi- 
torializing policy.  He  said  a  broadcast  edi- 
torial must  prove  that  a  situation  exists  re- 
quiring correction;  that  it  exists  because  of 
mistakes  made  in  the  past,  and  that  a  solu- 
tion is  available  (offered  by  the  station). 

To  effect  a  needed  change,  he  said,  the 

Page  80    •    November  17,  1958 


editorializing  broadcaster  often  will  be 
forced  to  go  far  beyond  the  mere  airing  of 
an  editorial.  At  this  point  he  described  steps 
taken  to  help  solve  problems  described  in 
editorials.  As  to  cost  of  editorializing,  he 
said,  "If  the  broadcaster  has  a  qualified 
newsman  who  knows  how  to  do  legwork, 
that's  his  personnel." 

NAB,  RAB  Sight  Moving  Target: 
Radio  Listeners  in  Inns,  Autos 

One  of  radio's  most  important  audiences, 
the  traveling  public,  can  be  expanded  by 
use  of  promotional  measures  and  serve  as 
an  effective  market,  NAB  and  Radio  Ad- 
vertising Bureau  believe. 

A  national  drive  to  enlist  travelers  in  the 
promotion  was  set  in  motion  last  week  by 
the  NAB's  Am  Radio  Committee.  F.  C. 
Sowell,  WLAC  Nashville,  Tenn.,  committee 
chairman,  said  all  radio  stations  will  be 
given  promotional  material  showing  the  ad- 
vantages of  radio-equipped  hotels  and 
motels.  Stations  will  be  urged  to  use  their 
own  broadcast  facilities  to  promote  hotel- 
motel  radio  equipment. 

"Detailed,  up-to-the-minute  reports  on 
road  conditions,  weather  and  other  news 
important  to  the  traveling  public's  safety 
are  provided  only  by  radio,"  Mr.  Sowell 
said.  "The  American  family  has,  on  the 
average,  three  radios  including  the  car  ra- 
dio. People  turn  daily  to  radio  for  enter- 
tainment and  information.  It's  just  good 
business  for  hotels  and  motels  to  offer  ra- 
dio service." 

NAB  will  meet  with  top  executives  in 
the  hotel-motel  industry  to  discuss  radio 
equipment  for  their  facilities.  Set  manu- 
facturers and  distributors  will  be  enlisted 
in  the  drive.  Stations  will  be  given  publicity 
materials  based  on  the  theme,  "Look  for  a 
room  with  a  radio." 

A  special  subcommittee  is  working  with 
Mr.  Sowell  in  the  campaign.  Members  are 
Jack  Younts,  WEEB  Southern  Pines,  N.  C, 
and  Jerome  Sill,  WFPG  Atlantic  City,  N.  J. 

Automobile  radio  is  the  "most  effective 
means  of  reaching  vacationers  and  commer- 
cial travelers,"  RAB  President  Kevin  B. 
Sweeney  told  the  Congress  of  Motor  Hotels 
convention  in  New  Orleans  last  week.  The 
prospects  that  better  motor  hotels  seek  are 
driving  cars  that  are  between  87-88%  radio 
equipped,  Mr.  Sweeney  said.  He  outlined 
a  seven-point  plan  for  motor  hotel  consumer 
advertising  in  which  he  suggested  the  ad- 
vertiser use  radio  between  2  and  5  p.m., 
"the  hours  when  over  80%  of  'brand  de- 
cisions' for  motels  are  made." 

Retail  Convention  Speakers  Set 

The  National  Retail  Merchants  Assn.  last 
week  released  the  names  of  featured  speak- 
ers for  NRMA's  48th  annual  convention 
at  the  Hotel  Statler  in  New  York  Jan.  12-15. 
Charles  H.  Kellstadt,  president  of  Sears, 
Roebuck  &  Co.,  Chicago,  will  speak  at 
the  annual  banquet  on  Jan.  15.  Speakers 
at  the  convention's  Top  Management  ses- 
sion on  Jan.  12  will  be  Malcolm  P.  McNair, 
Lincoln  Filene,  professor  of  retailing,  Har- 
vard Graduate  School  of  Business  Admin- 
istration, and  Paul  Mazur,  partner,  Lehman 
Bros.,   New   York,   investment  company. 


N.  Y.  ATAS  Outlines 
'58-  59  Activities  Lineup 

The  1958-59  activities  program  of  the 
New  York  chapter,  Academy  of  TV  Arts  & 
Sciences,  will  include  "nuts-and-b©lts"  ses- 
sions, luncheons  featuring  the  three  tv  net- 
work heads  and  a  new  series  of  lampoon- 
testimonial  dinners. 

The  first  session — held  last  Thursday 
(Nov.  13) — featured  the  Screen  Gems  Inc. 
production  team  of  ABC-TV's  Naked  City 
and  the  topic:  "Tv  Film  Production  in  New 
York — Heaven  or  Hell?"  Also  participating 
were  members  ©f  the  Film  Producers 
Assn.  of  New  York,  MPO  Productions  and 
Gold  Medal  Studios. 

Other  upcoming  forums  will  cover  video- 
tape (January),  tv  music  (February),  act- 
ing-producing-directing  (March),  foreign 
tv  (April),  news  and  public  affairs  (May). 
Additionally,  there  will  be  three  special 
luncheons  featuring  CBS-TV  President  Louis 
G.  Cowan,  ABC-TV  President  Oliver  Treyz 
and  NBC-TV  President  Robert  E.  Kintner. 
In  March,  Milton  Berle  becomes  ATAS" 
first  "fall  guy"  to  be  saluted  at  a  Friars-type 
of  dinner  which  will  be  produced  by  im- 
presario Max  Liebman. 

Broadcasters  Fight  Barriers 
To  Court  Pictorial  Coverage 

A  legal  test  of  a  judge's  ban  on  courtroom 
broadcasts  and  photography  from  sidewalks 
and  streets  around  an  Atlanta  courthouse  is 
planned  by  Atlanta  Newspapers  Inc.  (WSB- 
AM-TV)  and  Georgia  Press  Assn.  Judge 
Durwood  Pye  of  Superior  Court  in  Atlanta 
refused  to  yield  to  protests  against  his  ban 
during  trial  of  a  high  state  official  on  em- 
bezzlement charges  [At  Deadline,  Nov. 
10]. 

WJXT  (TV)  Jacksonville  has  protested 
a  decision  by  Florida  Attorney  General 
Richard  Ervin  barring  cameramen  from 
hearings  dealing  with  the  suspension  of 
licenses  of  bail  bondsmen  and  surety  agents 
in  Jacksonville.  The  Ervin  ruling  gives  the 
head  of  the  state  agency  the  right  to  decide 
whether  such  proceedings  shall  be  photo- 
graphed. 

Broadcasting 


CBS 


111 

Hi  1° 
li  i 

■  | 


SOUTHERN 
NEW  ENGLAND 


WTIC-TV   HARTFORD  15.  CONNECTICUT    TEL.  JACKSON  5-0801 

REPRESENTED  NATIONALLY  BY  HARRINGTON,  RIGHTER  &  PARSONS,  INC. 


/ 


Broadcasting 


November  17,  1958    •    Page  81 


TRADE  ASSNS.  continued 


NAB  Annual  Equipment  Exhibits 
Expected  to  Exceed  All  Records 

The  number  of  equipment  exhibitors  at 
NAB's  annual  convention  (Conrad  Hilton 
Hotel,  Chicago,  March  15-18)  will  exceed 
all  records  but  the  film-transcription-service 
part  of  the  convention  will  be  scattered  all 
over  the  meeting  site. 

Following  a  meeting  with  exhibitors,  held 
Wednesday  (Nov.  12)  in  New  York,  Everett 
E.  Revercomb,  NAB  secretary-treasurer, 
said  lease  agreements  will  be  mailed  to  ex- 
hibitors about  Dec.  1. 

Most  of  the  large  tv  film  distributors  re- 
fuse to  comment  openly  on  NAB's  decision 
restricting  official  convention  exhibitors  to 
manufacturers  of  technical  equipment  used 
in  broadcasting.  This  group  will  be  assigned 
hospitality  space  scattered  around  the  hotel 
in  lieu  of  the  traditional  bunching  of  serv- 
ice firms  on  a  single  floor. 

Many  felt  the  NAB's  restrictive  ruling  is 
discriminatory  but  there  was  no  sign  of  re- 
volt. They  maintained  a  wait-and-see  at- 
titude. 

A  spokesman  for  ABC  Films  Inc.  said  his 
organization  felt  "discriminated  against"  be- 
cause of  the  new  ruling.  He  acknowledged 
that  the  company  was  of  the  opinion  that 
exhibiting  at  the  convention  was  "expensive 
and  time-consuming  but  nevertheless  film 
companies  should  have  the  same  right  as 
heavy  equipment  organizations  and  be  placed 
under  the  same  rules." 

John  D.  Langlois,  president  of  Lang- 
Worth  Feature  Programs  Inc.,  New  York,  a 
major  radio  transcription  firm,  said  that  al- 
though he  preferred  to  exhibit  as  in  the  past, 
he  believed  the  NAB  had  the  right  to  set 


the  rules.  He  expressed  the  hope,  however, 
that  after  due  consideration,  the  NAB  would 
relax  its  policy  and  permit  radio  and  tv 
film  distributors  to  exhibit  at  the  conven- 
tion some  time  in  the  future. 

Missouri  Broadcasters  Hear  Lee 
Explain  Conelrad  Expansion  Plan 

Proposed  expansion  of  the  Conelrad 
emergency  broadcast  communications  sys- 
tem was  described  by  FCC  Comr.  Robert  E. 
Lee  at  the  Nov.  13-15  meeting  of  Missouri 
Assn.  of  Broadcasters,  held  at  the  Chase 
Hotel,  St.  Louis.  Bruce  Barrington,  WEW 
St.  Louis,  outgoing  president,  presided.  New 
officers  were  to  be  elected  Saturday. 

Others  on  the  agenda  were  Ray  V. 
Hamilton,  of  Hamilton,  Stubblefield,  Twin- 
ing &  Assoc.;  William  O.  Douglas,  South- 
western Bell  Telephone  Co.,  Dr.  Nathan 
Kohn,  personnel  consultant;  Robert  Hanson, 
Region  4,  Office  of  Civil  Defense  Mobili- 
zation; George  Armstrong,  vice  president 
and  general  manager,  WHB  Kansas  City, 
speaking  on  all-industry  radio  copyright 
negotiations,  and  Sam  Montague,  Missouri 
School  of  Journalism. 

Agency  PR  on  Western  Agenda 

Public  relations  of  advertising  agencies 
will  be  discussed  by  an  attorney,  Alfred 
A.  Calabro;  a  corporation  executive,  Walter 
C.  Prill,  educational  services  manager  of 
Southern  Counties  Gas  Co.  of  California; 
a  public  relations  counselor,  Burns  W.  Lee. 
executive  vice  president  of  General  Public 
Relations,  and  an  advertising  trade  paper 
editor,  Richard  Free,  managing  editor  of 


Media,  Agencies,  Clients,  today  (Nov.  17), 
at  the  November  dinner  meeting  of  Western 
States  Advertising  Agencies  Assn.  WSAAA 
members  will  get  a  chance  to  strike  back  at 
these  non-agency  critics  during  a  no-ques- 
tions-barred session  following  the  speeches. 
The  meeting  will  be  held  at  the  Nikabob 
Restaurant  in  Los  Angeles. 


Take  Court  Ban  Case  to  Public, 
Anello  Tells  Maine  Association 

Broadcasters  must  tell  the  public  why 
courts'  and  the  American  Bar  Assn.'s  bans 
against  radio-tv  coverage  should  be  re- 
moved, Douglas  A.  Anello,  NAB  chief  at- 
torney, told  the  Maine  Radio  &  Tv  Broad- 
casters Assn.  at  its  Wednesday  meeting  in 
Waterville. 

If  the  public  demands  removal  of  the 
court  barriers  "a  change  will  most  certainly 
be  made,"  Mr.  Anello  said. 

"We  see  no  sound  reason  why  photo- 
graphers and  radio  and  tv  representatives 
should  not  be  entitled  to  the  same  privileges 
of  the  courtroom  as  other  members  of  the 
press,"  he  said.  "A  trial  is  a  public  event. 
What  transpires  in  the  courtroom  is  public 
property.  If  our  standard  of  justice  and 
government  is  to  continue  to  be  effective, 
it  must  grow  and  adapt  itself  to  the  changes 
required  by  the  communities  which  it  is 
charged  to  serve.  We  believe  that  present- 
day  justice  requires  taking  full  advantage 
of  our  improved  methods  of  communica- 
tions." 


CARTA  Sets  Communion  Nov.  23 

The  eleventh  annual  communion  break- 
fast of  the  Catholic  Apostolate  of  Radio- 
Television-Advertising  (CARTA)  will  be 
held  Sunday  (Nov.  23)  at  10  a.m.  in  the 
grand  ballroom  of  the  Waldorf-Astoria 
Hotel  in  New  York  following  9  a.m.  mass 
at  St.  Patrick's  Cathedral.  John  Patrick  Cos- 
tello,  NBC  announcer,  will  be  toastmaster 
and  Jack  Sterling,  WCBS  New  York,  m.c. 


UPCOMING 


November 

Nov.  16-19:  Broadcasters'  Promotion  Assn..  third 
annual  convention,  Chase  Hotel,  St.  Louis. 

Nov.  16-22:  National  Television  Week. 

Nov.  18-19:  RAB,  national  radio  advertising 
clinic.  Waldorf-Astoria  Hotel,  New  York. 

Nov.  18:  NAB,  Fm  radio  committee,  NAB  head- 
quarters. Washington. 

Nov.  19:  Television  Bureau  of  Advertising,  board 
of  directors  meeting,  Waldorf-Astoria  Hotel, 
New  York  City. 

Nov.  19:  ABC -TV  Primary  Affiliates,  meeting, 
New  York. 

Nov.  19-22:  Sigma  Delta  Chi,  annual  convention, 
U.  S.  Grant  Hotel,  San  Diego,  Calif. 

Nov.  20:  TvB,  sales  advisory  committee  meet- 
ing, Waldorf-Astoria  Hotel.  New  York  City. 

Nov.  20:  NAB,  Radio  transmission  tariffs  com- 
mittee, Waldorf-Astoria  Hotel,  New  York. 

Nov.  21:  TvB,  annual  meeting  of  members,  Wal- 
dorf-Astoria Hotel.  New  York  City. 

Nov.  21:  Arizona  Broadcasters  Assn.,  annual 
meeting.  Pioneer  Hotel,  Tucson. 

Nov.  21-22:  Seventh  Annual  WSM  National  Disc 
Jockey  Festival,  Andrew  Jackson  and  Hermit- 
age Hotels,  Nashville,  Tenn. 

December 

Dec.  2:  NAB,  Broadcasting  Hall  of  Fame  advisory 
committee,  NAB  headquarters,  Washington. 

Dec.  4:  NAB,  Tv  film  committee.  NAB  head- 
quarters, Washington. 

Dec.  15:  NAB,  Broadcasting  engineering  con- 
ference committee,  Mayflower  Hotel,  Wash- 
ington. 

Dec.  16:  NAB,  Convention  committee,  NAB  head- 
quarters, Washington. 

Dec.  17:  NAB,  Ad  hoc  committee  on  editorializ- 
ing, NAB  headquarters,  Washington. 

Broadcasting 


the  Earbone's 
connected  to 
the  Headbone... 


Multiply  the  ears  on  a  couple  million  heads  and 
brother  you've  got  an  AUDIENCE  ...  the 
kind  of  audience  that  every  Timebuyer  wants 
his  sales  message  to  reach. 


NORTHEAST  PENNSYLVANIA 

there's  just  one 
that  commands  such 
listenership— 


NSYLVANIA 
voice     g  If 

0* 


EXAMPLE: 

The  Travel  and  Publicity  Dept.  of  Ontario,  selected  for 
their  spot  radio  campaign  the  top  36  radio  stations  in  the 
Northeast  and  North  Central  United  States  to  do  the  job. 


The  average  cost  per  inquiry  for  the  36  stations  was  $1.32— 
WlLK"s  cost  per  inquiry  67c — ONE-HALF.  A  typical  example 


of  the  kind  of  job  WILK  does  for  its  advertisers. 


WILKES-BARRE,  PA.  Call  Avery-Knodel  for  details. 
The  only  A.B.N.  Affiliate  in  Northeastern  Pennsylvania 


Page  82 


November  17.  1958 


MAKES  NEWS  IN 
INDIANAPOLIS  BY 
SPONSORING  NEWS 


SIGNS  LARGEST  SINGLE  STATION  BUY 
IN  RECENT  HOOSIER  RADIO  HISTORY! 

Through  the  Needham,  Louis  and  Brorby,  Inc.  Advertising 
Agency,  Chicago,  the  Oklahoma  Oil  Company  has  signed  to 
sponsor  all  direct  WXLW  newsmobile  reports  broadcast  live 
throughout  the  day,  representing  what  is  believed  to  be  the 
largest  single  station  buy  in  the  radio  history  of  Indiana. 
Mr.  Walter  Kadi,  Advertising  Manager  for  the  Oklahoma  Oil 
Company  states  "We  chose  WXLW  for  several  reasons.  Spon- 
soring the  newsmobile  reports  gives  Oklahoma  Oil  an  oppor- 
tunity to  perform  an  important  community  service.  Secondly, 
WXLW's  listener  leadership  in  adult  programming  allows  us 
to  reach  more  people  who  buy— potential  Oklahoma  customers." 

WXLW's  exclusive  music-and-news  format  caters  to  the  listening 
preferences  of  the  adult  age  group.  As  a  result,  WXLW  is  the 
number  one  rated  station  in  Indianapolis,  in  study  after  study— 
and  the  number  one  choice  of  time  buyers  from  coast  to  coast. 

5000  WATTS 


Present  in  Chicago  for  signing  of  contract  to 
sponsor  WXLW  Newsmobile  coverage  are  (I.  to 
r.  seated)  Robert  D.  Enoch,  Ex.  V.  P.  and  Gen. 
Mgr.  WXLW;  Walter  Kadi,  Adv.  Mgr.,  Oklahoma 
Oil  Company.  (I.  to  r.  standing)  Eugene  W. 
Struck,  Ass't.  Mgr.  WXLW;  Paul  Belknap,  Need- 
ham,  Louis  and  Brorby,  Inc.,  Adv.  Agency  for 
Oklahoma  Oil  Company. 


INDIANAPOLIS,  INC. 

Represented  by  JOHN  E.  PEARSON 


Broadcasting 


November  17,  1958    •    Page  83 


Now,  you  say  when 

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Neve    "ions  had  so  many  "live"  avaiiabiiities  ,o  offer 

O*  the  complete  story  on  the  many  things  Videotape  Records  can  do  for  you.  Wnte  today 


_  _  „    „  .  -r  v  CALIFORNIA 
850    CHARTER    STREET,   REOWOOO    CITY,  C AU.F^  ^ 


Am 

iPEX 

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1  B^S£ 

*TM   AHPEX  COUP. 


STATIONS 


Taddei  to  Buy  WHCT  (TV), 
CBS-Owned  Hartford  Uhf 

Uhf  is  not  dead  after  all  in  Hartford, 
Conn.  The  CBS-owned  station  property — 
ch.  18 — abandoned  earlier  this  fall  [Sta- 
tions, October  13],  will  be  sold  to  Edward 
D.  Taddei,  who  has  been  general  manager 
of  the  Triangle-owned  WNHC-AM-TV  New 
Haven. 

Agreement  to  sell  WHCT  (TV)  Hartford 
for  $250,000 — subject  to  FCC  approval — 
was  announced  Thursday  (Nov.  13)  by  the 
network.  CBS  Television  Stations  Div. 
President  Merle  S.  Jones  was  "pleased"  that 
ch.  18  will  continue  to  serve  Hartford  and 
that  it  would  be  operated  by  "an  experi- 
enced broadcaster." 

Triangle  announced  Thursday  that  the 
vacancy  at  WNHC-TV  created  by  Mr. 
Taddei's  resignation  is  being  filled  by  How- 
ard W.  Maschmeier,  former  assistant  gener- 
al manager  of  the  station.  Mr.  Maschmeier 
has  been  with  the  Triangle  stations  since 
1953. 

Mr.  Taddei  noted  "every  effort  would 
be  made"  to  retain  WHCT's  present  em- 
ployes and  hoped  that  uhf  operations  would 
be  resumed  before  the  end  of  the  year. 

CBS-TV  announced  Oct.  9  that  it  would 
abandon  ch.  18  on  or  about  Nov.  17,  mean- 
while affiliating  itself  with  independent  ch. 
3  WTIC-TV  effective  this  past  weekend 
(Nov.  15).  This  switch  placed  NBC-TV  in 
the  position  of  having  to  compete  with  two 
network-affiliated  v's— WTIC-TV  (CBS-TV) 
and  WNHC-TV  New  Haven  (ABC-TV). 
NBC-TV  owns  and  operates  ch.  30  WNBC 
(TV)  New  Britain. 

It  was  understood  at  the  time  that  CBS- 
TV's  action  in  quitting  WHCT  (TV)  was 
predicated  on  an  estimated  $1  million  loss 
(including  facilities  investment)  incurred 
over  two  years  of  operation  plus  the  specter 
of  having  to  compete  with  two  v's. 

Meanwhile,  in  Buffalo,  N.  Y.,  NBC-TV 
has  found  a  way  of  disposing  of  its  late  uhf 
operation.  It  is  giving  "a  substantial  amount 
of  basic  transmitting  and  film-slide  facilities" 
formerly  used  by  defunct  WBUF  (TV)  to 
the  Western  New  York  Educational  Assn., 
which  seeks  a  cp  to  operate  as  an  educa- 
tional tv  outlet.  According  to  NBC  board 
chairman  Robert  W.  Sarnoff,  NBC  will 
transfer  the  equipment  (but  not  the  entire 
studio  and  plant  operation)  to  WNYEA  as 
soon  as  the  educational  group  begins  con- 
struction. 

Mr.  Sarnoff  said,  "there  is  every  reason 
to  believe  that  a  uhf  educational  station  in 
Buffalo  could  make  a  substantial  contribu- 
tion to  the  life  of  the  community  .  .  ." 

The  gift  was  accepted  by  Harry  C. 
Lautensack,  chairman  of  the  etv  group. 
WBUF  ceased  operations  Sept.  30. 

Avery-Knodel  Adds  Client,  Men 

Avery-Knodel  last  week  was  appointed 
national  sales  representative  for  WKBW- 
TV  Buffalo  (effective  Nov.  30),  and  at  the 
same  time,  the  station  representation  firm 
announced  an  expansion  in  its  sales  opera- 
tion. Iavolved  were  appointments  of  Thomas 
J.  White,  tv  sales,  to  acting  director  of  tv 
sales;  Philip  C.  Waterman,  formerly  with 


J.  Walter  Thompson  in  Atlanta,  to  tv  sales 
staff;  William  L.  McKee,  member  of  Avery- 
Knodel's  staff,  to  sales  development  with 
emphasis  on  network  programming  for 
represented  tv  station;  Robert  Horwitz, 
formerly  tv  traffic  manager,  to  sales  staff, 
and  Tom  Morris,  formerly  trade  paper  re- 
porter, to  sales  promotion. 

WBC  Subsidiary  Unit 
To  Rep  Radio  Outlets 

All  six  Westinghouse  Broadcasting  Co. 
radio  stations  as  of  next  July  1  will  be  rep- 
resented by  Am  Radio  Sales  Corp.,  of  which 
Westinghouse  is  majority  owner. 

WBC,  which  operates  six  radio  and  five 
tv  stations  in  top  U.  S.  markets,  announced 
months  ago  that  it  would  expand,  its  sales 
organization  to  include  national  sales  and 
drop  its  current  national  representatives 
[Stations,  June  23].  It  is  expected  that  a 
counterpart  Westinghouse  national  tv  sales 
organization  will  be  announced  next  month. 

WBC  President  Donald  H.  McGannon 
in  making  the  announcement  today  (Nov. 
17),  emphasizes  that  the  number  of  sta- 
tions represented  by  Am  Radio  Sales  will 
remain  limited  and  thus  "sales  personnel 
will  be  able  to  sell  each  station  effectively 
in  the  light  of  its  market  position  and  with 
great  advantage  of  intimate,  individual 
knowledge  by  each  salesman  of  all  factors 
that  are  of  interest  to  timebuyers." 

Ralph  L.  Atlass,  president  of  Am  Radio 
Sales,  along  with  WBC  and  Golden  West 
Broadcasters  Inc.  (KMPC  Los  Angeles  and 
KSFO  San  Francisco)  owns  Am  Radio  Sales. 
Wilmot  H.  Losee,  who  heads  Am  Radio's 
New  York  office,  has  been  appointed  gen- 
eral manager  of  the  firm  and,  Mr.  Atlass 
said,  will  be  recommended  for  a  vice  presi- 
dency and  a  directorship  on  the  board. 

WBC's  WIND  Chicago  has  been  repre- 
sented by  Am  Radio  Sales  since  the  latter's 
formation  in  1951.  The  five  other  WBC 
radio  outlets  are  represented  nationally  by 
Peters,  Griffin,  Woodward.  The  five:  WBZ 
Boston,  KDKA  Pittsburgh,  KYW  Cleve- 
land, WOWO  Fort  Wayne  and  KEX  Port- 
land. 

Pearson  Absorbs  Palmer  Co. 

Absorption  of  the  John  Palmer  Co.,  west 
coast  station  representative,  by  John  E. 
Pearson  Co.,  was  announced  last  week.  Mr. 

Palmer's  entire  San 
Francisco  -  Los  An- 
geles operation  is — 
station  list  as  well 
as  personnel  —  af- 
fected by  the  move, 
with  Mr.  Palmer  be- 
coming Pearson's 
west  coast  manager. 
He  headquarters  at 
the  newly-expanded 
Pearson  office  at  58 
Sutter  St.,  San  Fran- 
cisco. Mike  Wurster, 
San  Francisco  head,  returns  to  Pearson's 
New  York  office.  Mr.  Palmer's  Los  Angeles 
representative,  Norman  Dunshee,  joins  the 
Pearson  office  there  as  assistant  to  office 
manager  Clark  Barnes.  Sue  Masterson,  San 
Francisco  office,  named  sales  executive. 


MR.  PALMER 


Videotaped 
Vehicles 


* 


Doug  Elleson ,  Program  Manager 
KRON-TV,  San  Francisco 

"We  taped  a  whole  series  of 
Rambler  spots  at  one  time  for 
local  Nash  dealers.  Accurately 
timed,  error-free,  easily  scheduled 
commercials,  with  a  'live'  look  at 
less  than  live  cost,  impressed 
both  client  and  agency." 


AMD 

5£X 

CORPORATION 

S50  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  division 


*TM  Ampex  Corporotion 


Broadcasting 


November  17,  1958    •    Page  85 


STATIONS 


CONTINUED 


Rogers'  WSAZ-TV  Editorials 
Counter  Criticisms  of  Tv 

In  the  first  in  a  series  of  Sunday  editorials 
devoted  to  the  "continuation  of  the  free 
private  enterprise  system  .  .  .  and  the  con- 
structive use  of  television,"  Lawrence  H. 
Rogers  II,  president  and  general  manager 
of  WSAZ-TV  Huntington,  W.  Va.,  dealt 
Nov.  9  with  television's  political  respon- 
sibilities. 

Mr.  Rogers  said  that  television  stations 
will  ".  .  .  strive  to  give  you  more,  rather 
than  less,  political  advertising;  that  we  will 
strive  to  follow  more  closely  than  ever 
the  activities  of  your  elected  representatives 
in  our  regular  programming;  that  we  should 
strive  for  the  means  to  popularize  winning 
elections  rather  than  jackpots — to  raise  the 
status  of  the  political  horse  race  to  that  of 
the  horse  opera — and  to  make  a  view  of 
our  serious  world  as  attractive  as  a  view 
of  the  World  Series." 

In  commenting  on  his  station's  new 
editorial  series,  Mr.  Rogers  said  that  tv 
"is  too  great  a  boon  to  the  nation's  econ- 
omy, culture,  and  government  processes 
for  it  to  take  lying  down  the  continued 
scurrilous  attacks  of  all  printed  media.  In 
a  much  larger  sense,  broadcasters  and  the 
nation  have  too  much  at  stake  to  risk  the 
loss  of  these  facilities  to  possible  govern- 
ment control  and  censorship."  Mr.  Rogers 
called  for  tv  to  answer  the  "irresponsible" 
attacks  of  other  media  and  enlist  public 


SHELF-TALKER  GIVES  KMAN  ANSWER 

In  answer  to  the  perennial  problem  of 
station  merchandising,  Lowell  E.  Jack, 
general  manager  of  KMAN  Manhattan, 
Kan.,  has  hit  upon  the  "Shelf-Talker" 
(see  cut),  a  machine  that  ties  on-air  spots 
with  in-store  promoting  and  pays  its  own 
way. 

The  machine,  officially  known  as  the 
"Radio-Tv  Merchandiser,"  is  manufac- 
tured by  Armstrong-Templemann  Co.  of 
Abilene,  Kan. 

Previously  used  by  art  galleries  for 
lectures,  the  Shelf-Talker  consists  of  a 
recorder  with  an  endless  tape,  speaker, 
spotlight  and  a  photo-electric-cell.  Placed 
in  the  aisle  of  a  store,  theatre  lobby,  etc., 
the  Shelf-Talker  starts  when  the  electronic 
beam  is  broken;  the  recorder  begins  its 
sales  message;  the  spotlight  illuminates 
the  product  named  on  the  tape. 

Messages  from  a  few  seconds'  dura- 
tion to  one  hour  may  be  recorded  and 
the  machine  shuts  off  after  each  message 
until  triggered  by  the  next  customer. 
The  station  charges  a  rental  fee  and 


plugs  itself  ("as  advertised  on  KMAN") 
in  each  message.  KMAN  advertisers 
have  used  the  device  to  preview  movies 
in  a  theatre  lobby,  sell  potatoes,  outboard 
motors,  soft  drinks,  pots  and  pans  and 
announce  a  store's  second  location. 


support  for  more  cultural  programming. 
The  WSAZ-TV  president  is  chairman  of 
the  board  of  Television  Bureau  of  Adver- 
tising and  a  member  of  NAB's  Freedom  of 
Information  Committee. 


dd\Effective  POWER... 


)y7D0DDuD 


AM  and  FM  broadcasters,  TV  stations  and  HF  communications 
engineers  are  now  using  this  simple  and  inexpensive  shortcut  to  higher 
power  transmission. 

Symmetra-peak,  a  special  passive  network,  symmetrically  distributes 
unequal  positive  and  negative  peak  energy  normally  contained  in  voice 
transmissions.  Thus  average  modulation  from  this  source  may  be  in- 
creased without  danger  of  overmodulation  and  attendant  distortion. 
Symmetra-peak  also  eliminates  non-symmetry  problems  resulting  from 
improperly  phased  microphones  and  switching  between  longline  telephone 
circuits  and  local  vc>^ce  program  sources. 

Users  reporting  significant  power  improvements  include  WCBS,  WOR, 
WINS,  WMGM,  WBAB,  Press  Wireless,  RCA  Communications,  and 
many  others. 

*  No  Power  Consumption  or  Maintenance  required 

*  DELIVERY — 4  weeks  from  receipt  of  order 

*  PRICE— $265.00  F.O.B.,  Freeport,  N.  Y. 

Tor  full  information  write  or  Ciill 


KAHN  RESEARCH  LABORATORIES,  Inc. 

22  Pine  Street,  Freeport,  New  York,  FReeport  9-8800 


Another  first  by  the  developers  of  Compatible  Single  Side  Band 

Page  86    •    November  17,  1958 


Better  Music  Radio  Sales  Group 
Formed  by  Broadcast  Time  Sales 

Broadcast  Time  Sales,  New  York,  radio 
station  representative,  reported  last  week 
it  has  formed  the  Better  Music  Broadcast- 
ers, a  group  of  six  major-market  stations 
it  represents.  They  program  "adult  music" 
only. 

Carl  L.  Schuele,  president,  said  BMB  was 
organized  so  that  the  lineup  of  stations 
could  be  sold  to  advertisers  and  agencies 
who  are  interested  in  reaching  an  adult 
audience.  The  first  sale  completed,  he  added, 
was  to  the  Cadillac  Motor  Car  Div.,  Gen- 
eral Motors  Corp.,  in  connection  with  intro- 
duction recently  of  the  1959  Cadillac. 

Charter  members  of  Better  Music  Broad- 
casters, with  other  outlets  to  be  added  in 
the  future  are  WJMJ  Philadelphia,  WAYE 
Baltimore,  WDOK  Cleveland,  KADY  St. 
Louis,  KIXL  Dallas  and  WVNJ  Newark, 
N.  J.  These  stations,  Mr.  Schuele  said,  use 
long-playing  albums  of  music  from  motion 
pictures  and  Broadway  productions  of  the 
past  and  present. 

Alspaugh  in  H-R  New  York  Post 

James  Alspaugh,  since  1950  manager  of 
H-R  Representatives  Inc.'s  San  Francisco 
office,  and  recently  elected  vice  president  of 
the  representative  firm,  will  succeed  Paul  R. 
Weeks  as  radio  sales  manager  in  the  New 
York  headquarters.  Mr.  Weeks  retired  from 
H-R  earlier  this  autumn.  Mr.  Alspaugh  will 
be  succeeded  in  San  Francisco  by  Hal  Chase, 
an  account  executive  at  H-R.  Before  joining 
the  representative  firm,  Mr.  Chase  was  gen- 
eral sales  manager  of  KNTV  (TV)  San  Jose 
and  Northern  California  sales  manager  for 
MCA-TV  Ltd.  New  to  H-R  (as  successor  to 
Mr.  Chase)  is  James  W.  Cravagan,  last  with 
The  Katz  Agency  in  San  Francisco. 

Broadcasting 


"So  then  U.S.  Steel  invested  $770  million  in  us" 

An  American  baby  is  born  every  eight  seconds — 11,000  every  day — 4,000,000  a  year.  Our  population  will 
soon  be  over  200  million.  And  as  our  population  grows,  our  production  must  grow.  We'll  need  millions  of 
new  homes  .  .  .  new  schools  and  hospitals  .  .  .  new  highways  to  carry  75  million  motor  vehicles  by  1970 
.  .  .  not  to  mention  countless  appliances  and  conveniences  that  haven't  even  been  invented  yet! 

No  temporary  setback  can  stop  the  growing  needs  of  our  population.  That's  why  United  States  Steel 
has  gone  ahead  with  expenditures  totaling  $770  million  to  provide  more  and  better  steels  for  tomorrow's 
citizens.  This  is  the  practical  way  that  we've  demonstrated  our  faith  in  the  future. 

USS  is  a  registered  trademark 


(USS)  United  States  Steel 


Broadcasting 


November  17,  1958    •    Page  87 


STATIONS  CONTINUED 


CHANGING  HANDS 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WTRF-TV  WHEELING,  W.  VA.  •  Sold  to 
WTRF-TV  Inc.  by  Tri-City  Broadcasting 
Co.  (Thomas  Bloch  and  family,  30%,  the 
Dix  brothers,  31%,  News  Publishing  Co., 
30%,  Robert  W.  Ferguson,  8%)  for  in  the 
neighborhood  of  $1.8  million  [Closed  Cir- 
cuit, Nov.  3].  The  Dix  brothers  (Albert  V., 
Raymond  E.,  Robert  C.  and  Gordon  C.) 
will  be  majority  owners  of  the  new  firm. 
Mr.  Ferguson  will  retain  his  present  owner- 
ship plus  his  position  as  executive  vice  pres- 
ident and  general  manager.  The  Dix  broth- 
ers' publishing  interests  include:  Daily  Rec- 
ord, Wooster;  Evening  Record,  Ravenna- 
Kent;  Crescent-News,  Defiance,  and  Times- 
Leader,  Martins  Ferry,  all  Ohio.  They  also 
own  WWST  Wooster  and  WRAD  Radford, 
Va.  WTRF-TV  is  on  ch.  7  and  is  affiliated 
with  NBC. 

WKIX-AM-FM  RALEIGH,  N.  C.  •  Sold 
to  WKIX  Broadcasting  Co.,  Ralph  Price, 
president,  by  Ted  Oberfelder  Broadcasting 
Co.  for  $215,000.  WKIX  is  on  850  kc  with 
10  kw,  day,  5  kw,  night,  directional  antenna 
night.  WKIX-FM  is  on  96.1  mc  with  29.5 
kw.  The  stations  are  affiliated  with  ABC 
and  MBS. 

WHIP  CENTERVILLE,  Tenn.  •  Sold  to 


TRACK  RECORD  O  N  ST  AT  JON   SALES,  APP  ROV  AL 

Trans-Air  Broadcast  Corp.  (partner  William 
R.  McDaniel  was  WSM  Nashville  public 
relations  director)  by  Tri-Counties  Broad- 
casting Co.  for  $26,250.  The  sale  was  han- 
dled by  Paul  H.  Chapman  Co.  WHLP  is 
on  1570  kc  with  1  kw,  day. 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions,  see  For  the  Record, 
page  104. 

WITI-TV  WHITEFISH  BAY,  WIS.  •  Sold 
to  multiple  owner  Storer  Broadcasting  Co. 
by  Jack  Kahn  and  others  for  $4.4  million. 
Comr.  Robert  Bartley  voted  for  a  hearing. 
WITI-TV  is  on  ch.  6.  (See  story,  page  72.) 

KBAB  EL  CAJON,  CALIF.  •  Sold  to 
Dandy  Broadcasting  Co.  by  University 
Motors,  Snowflake  Baking  Co.,  Kinrok  Co. 
and  A.  W.  Carey  for  $204,000.  Dandy 
Broadcasting  Co.  also  owns  WPEO  Peoria, 
111.  KBAB  is  on  910  kc  with  1  kw,  direc- 
tional antenna  different  pattern  day  and 
night,  and  is  affiliated  with  ABC. 

WIRY  PLATTSBURGH,  N.  Y.  •  Sold  to 
WIRY  Inc.  (Charles  B.  Britt,  president,  has 
interest  in  WLOS-AM-FM-TV  Asheville, 
N.  C.)  by  Joel  H.  Scheier  for  $175,000  and 
employment  of  transferor  for  five  years  for 
a  total  sum  of  $25,000.  WIRY  is  on  1340 
kc  with  250  w  and  is  affiliated  with  MBS. 


CALIFORNIA 

Profitable  daytimer  in  a  single  station  mar- 
ket. Good  potential  for  increased  profits 
under  "grass  roots"  management.  $40,000 
down. 


SOUTH 

Fulltime  regional  station  in  market  ranking 
in  the  top  100.  Good  real  estate.  Excellent 
financing  with  $50,000  down. 


SOUTH 

Successful  daytimer  in  a  quarter-million 
population  market.  Annual  gross  approxi- 
mates purchase  price.  29%  down  and  an 
easy  payout. 


$730,000 


$175,000 


$175,000 


NEGOTIATIONS 


FINANCING 


APPRAISALS 


^luokJbwrm  &  Company 


RADIO  -  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE        MIDWEST  OFFICE 


James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
STerling  3-4341 


H.  W.  Cassill 
William   B.  Ryan 
333  N.  Michigan  Avenue 
Chicago,  Illinois 
Financial  6-6460 


SOUTHERN  OFFICE 
Clifford   B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-1576 


WEST  COAST  OFFICE 
Colin   M.  Selph 
California    Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


THE  GOPHERS,  U.  of  Minnesota  foot- 
ball team,  were  assisted  by  WCCO- 
TV  Minneapolis  in  the  Nov.  8  game 
against  Iowa's  Hawkeyes,  with  the  use 
of  an  Ampex  videotape  recorder. 
Closed-circuit  cameras  and  a  monitor 
were  set  up  on  the  sideline  for 
Gophers  assistant  coach  Dick  Larson 
(top  cut)  to  watch  the  game.  The 
videotape  recording  came  into  its  own 
when,  during  half-time,  Minnesota 
coach  Murray  Warmath  (lower  cut) 
and  staff  studied  first-half  plays  on 
locker  room  monitors.  The  tape  was 
played  again  for  the  team  after  the 
match. 


Page 


November  17,  1958 


WNEW,  'News'  End  Partnership; 
Metropolitan  to  Create  Bureau 

After  almost  17  years  and  135  million 
words  of  24-hour  News  Around  The  Clock, 
WNEW  New  York  and  the  New  York  Daily 
News  have  come  to  a  parting  of  the  ways. 
The  partnership  of  the  station  and  paper — 
which  set  a  national  pattern  for  independent 
radio  station  news — is  slated  to  be  dissolved 
on  or  about  Jan.  1.  However,  should  the 
News  link-up  with  another  New  York  in- 
dependent outlet  before  that  time,  the  termi- 
nation date  would  be  advanced.  It's  re- 
portedly been  talking  with  at  least  three 
of  them,  WMCA,  WINS  and  WMGM. 

According  to  WNEW  Executive  Vice 
President  John  B.  Jaeger,  the  divorce  has 
been  pending  for  "some  months."  Apparent- 
ly the  thinking  of  owner-operator  Metro- 
politan Broadcasting  Co.  seems  to  be  in  line 
with  setting  up  a  "national  news  bureau"  that 
would  link  the  interests  of  the  four  station 
properties— WHK  Cleveland,  WNEW-AM- 
TV  New  York,  and  WTTG  (TV)  Washing- 

BRO ADCASTING 


America's  new  superhighways 
unwind  on  rails  of  steel 

Another  example  of  how  railroad  progress  goes  hand  in  hand  with  U.S.  progress 

A  spectacular  part  of  America  today  is  the  network  of  Federal 
superhighways  now  under  construction  from  coast  to  coast.  And 
essential  to  this  tremendous  building  project  —  carrying  vast 
quantities  of  concrete,  asphalt,  steel,  road-building  machinery 
—  are  America's  progressive  railroads. 

No  other  form  of  transportation  can  handle  such  big  hauling 
jobs  as  this  with  the  efficiency  and  economy  of  the  railroads. 
And  because  this  is  so,  the  tax-paying  railroads  hold  down 
expenses  for  all  taxpayers  —  including  you. 

Ever-increasing  efficiency  enables  the  railroads  to  keep  pace 
with  the  newest  and  most  dramatic  developments  in  our  national 
life  —  a  partnership  in  progress  that  is  essential  to  every  one  of 
us,  in  peace  as  well  as  in  war. 


RAILROAD  PROGRESS:  Highway  trailers  carried  on 
railroad  freight  trains  speed  shipments,  reduce  highway 
congestion. 


AMERICA  MOVES  AHEAD  WITH  THE  RAILROADS 

Association  of  American  Railroads,  Washington,  D.  C. 


ESSENTIAL  TO  THE  NATION'S  ECONOMY 


JBHi   £aifc  /iBft 


Broadcasting 


November  17,  1958    •    Page  89 


l/e&atile 

Dependable. 
CECO*  Vidicon 

SUPPORT  EQUIPMENT 

gives  top  performance — Indoors  or  Outdoors 

Expressly  designed  for  the  ever 
increasing  TV  field,  this  equipment 
consists  of  a  pan  and  tilt  Tripod 
Head  with  internal  Balancing  spring. 
Vidicon  Cameras  with  electronic 
viewfinder  can  be  easily  mounted  and 
operated.  The  head  mounts  on  the 
CECO  Professional  Tripod  (or  any 
other  standard  mounting  flange) 
and  the  CECO  Pro  Senior  Collapsible 
Three  Wheel  Dolly  makes  this  a 
complete  versatile  package. 


STATIONS 


CONTINUED 


2^ 


Specifications : 


CECO  Vidicon  Head  designed  for  use  with 
a  variety  of  Vidicon  cameras,  weighing 
from  45  pounds  up.  Vertical  and  hori- 
zontal movement  of  tilt  head  controlled 
by  independent  friction  locking  devices. 
Super-smooth  action. 
Tripod  folds  quickly  and  compactly.  Of- 
fers a  height  range  from  36  to  over  S3 
inches.  Double  leg  locks. 
Pro  Senior  Collapsible  Dolly  is  lightweight 
and  compact.  Rubber-tired  wheels  may  be 
locked  or  set  in  a  straight  line  position. 


Professional  Jr. 
Soring  Head 

Ideal  for  Viewfinder  Vidicon  Cam 
eras  weighing  up  to  35  lbs.  In 
ternal  balancing  spring. 
Built-in  spirit  level.  ^ 
Fits  standard  Pro  Jr.  . 
Tripod,  Baby  and  Hi- 
Hat  (low  mount). 


CECO  trademark  of 

Camera  Equipment  COmpany 


FRANK    C.  7UCKER 


(Jnm€Rfl  €(^uipm€iiT  (6.,  mc 


Dept.   B    315  West  43rd  St.,  N.  Y.  36,  N.  Y.   JUdson  6-1420 


ton.  However,  while  Metropolitan's  pro- 
jected "newsdesk"  in  theory  would  feed  im- 
portant national  and  international  news- 
breaks  to  its  o&o  stations,  there  are  no 
plans  to  go  into  a  "news  network"  type 
operation. 

Mr.  Jaeger,  who  envisions  a  12-man  news 
operation,  is  seeing  job-applicants  and  is 
interested  in  hiring  a  "good  news  director." 
This  staff  would  take  the  place  of  the  special 
seven-man  bureau  the  News  had  set  up  to 
service  its  hourly  newscasts. 

While  WNEW  would  not  disclose  the 
financial  workings  of  its  partnership,  it  was 
learned  that  from  February  1942  to  October 
1949  the  News  and  WNEW  worked  on  a 
yearly-contract  basis;  since  that  time,  the 
arrangement  has  been  continuous  and  based 
on  a  "gentleman's  agreement"  subject  to  a 
60-day  cancellation  clause  "at  any  time." 
Though  "some  finances"  were  involved,  the 
deal  was  basically  one  of  a  50-50  "barter" 
nature:  the  News  had  an  hourly  "commer- 
cial" since  each  newscast  was  promoted 
heavily  as  "compiled  by  New  York's  pic- 
ture newspaper,  the  Daily  News  .  .  ."  and  in 
return  WNEW  was  spared  the  expense  of 
maintaining  its  own  news  operation. 

New  Fm  Unlimited  Package  Plan 
Offers  Network-Type  Discounts 

A  package  plan  to  assist  agency  buyers 
in  effecting  better  buys  in  fm  was  an- 
nounced last  week  by  Fm  Unlimited, 
Chicago-based  sales  representative  and  pro- 
motion organization. 

Under  the  plan  announced  Wednesday 
(Nov.  12)  by  Charles  Kline,  its  president, 
advertising  agencies  may  purchase  a  pack- 
age of  two,  three  or  four  fm  stations  in  the 
same  market  or  area  at  a  special  "network" 
discount,  reported  to  be  10%.  Stations  in 
each  group  are  selected  on  the  basis  of  diver- 
sified programming  fare,  according  to  Mr. 
Kline. 

"Many  advertisers  and  agencies  have  ex- 
pressed interest  in  Fm,"  Mr.  Kline  pointed 
out,  but  "insufficient  facts  and  figures  have 
all  too  often  persuaded  them  to  put  off 
their  purchases.  Until  they  become  a  little 
more  familiar  with  the  medium,  especially 
which  fm  station  or  stations  to  buy." 

The  Fm  Unlimited  package  plan  is  intro- 
duced to  advertisers  and  agencies  with 
interest  in  the  Chicago-Milwaukee  area. 
Participating  stations  are  WFMF,  WNIB 
and  WFMQ,  all  Chicago,  plus  WFMR  and 
WQFM  Milwaukee.  Each  station  specializes 
in  different  programming.  In  Chicago,  Mr. 
Kline  said,  Grant,  Schwenck  &  Baker  is  the 
first  agency  to  utilize  the  plan  for  Carson, 
Pirie  Scott,  local  department  store. 

Belafonte  in  WSFA-TV  Blackout 

WSFA-TV  Montgomery,  Ala.,  was 
knocked  off  the  air  for  an  hour  Nov.  9  just 
before  Harry  Belafonte,  Negro  singer,  was 
scheduled  to  appear  on  the  NBC  Steve  Allen 
program.  A  logging  chain  had  been  thrown 
across  the  station's  power  line.  This  was 
the  second  such  incident  in  a  year,  the  sta- 
tion having  been  blacked  out  just  prior  to 
an  interview  with  Rev.  Martin  Luther  King 
Jr.,  Montgomery  Negro  integration  leader. 


CI 

United  Press  International  news  produces! 

Is 


Page  90    •    November  17,  1958 


Broadcasting 


Suddenly  problems  that  have  plagued  recording  engineers 
for  years  are  gone!  Work  that  usually  takes  costly  hours 
can  be  done  much  more  efficiently — at  far  less  cost. 


1 


II 
>  11 


THE  PRESTO  800  PROFESSIONAL 
is  one  tape  recorder  with  all  the  an- 
swers. Its  single-action  individualized 
controls  mastermind  each  detail  —  de- 
liver a  higher  rate  of  production  at  sig- 
nificantly lower  operating  costs. 

For  example:  Separate  switches  pro- 
vide correct  playing  tape  tension  even 
when  reel  sizes  are  mixed.  Three  rewind 
speeds  are  push-button  selected.  Cue 
switch  allows  hand-winding  and  cueing 
without  fighting  the  brakes.  Pop-up 
playback  head  shield  for  right-hand 


head  disappears  in  STOP  and  FAST, 
completely  exposing  all  heads  for  easy 
sweep  loading  and  fast,  sure  editing. 
Five  color-coded  illuminated  switches 
provide  interlocked  relay  control  of  the 
five  basic  functions.  Spring-loaded  play- 
back head  can  be  adjusted  for  azimuth 
even  with  snap-on  head  cover  in  place. 
Safe  tape  handling  with  top  speed  is 
assured  because  interlocked  relay  con- 
trol prevents  accidental  use  of  record 
circuit. 

If  you've  done  your  share  of  editing, 


one  thing  is  clear  .  .  .  the  recorder  you 
have  to  have  is  the  PRESTO  800  Pro- 
fessional. Available  in  console,  portable 
and  rack-mounted  models,  in  stereo  or 
monaural.  For  facts  and  figures,  write, 
or  wire  collect  to  Tom  Aye,  Presto  Re- 
cording Corp.,  Paramus,  New  Jersey. 

.4  subsidiaru  of  The  Siegler  Corporation. 
Export:  2,3  Warren  St.,  New  York  7,  N.  Y. 
Cable:  Simontrice. 


TURNTABLES  •  TAPE  RECORDERS 
DISC  RECORDERS   •   DISCS   •  STYLI 


800 

PROFESSIONAL 
EXCLUSIVE: 

Edit  switch  allows  one- 
hand  runoff  during  edit- 
ing and  assembly  of  mas- 
ter tapes,  eliminates 
messy  tape  overflow. 


800 

PROFESSIONAL 
EXCLUSIVE: 

New  linen-base,  phe- 
nolic drum  brake  sys- 
1  tern  features  double 
shoes,  eliminates  brake 
maintenance  headaches. 


800 

PROFESSIONAL 
EXCLUSIVE: 

Four-position  plug-in 
head  assemblies  offer 
optimum  flexibility. 
Can  be  instantly  inter- 
changed without  re- 
alignment. 


Broadcasting 


November  17,  1958 


Page  91 


STATIONS  CONTINUED 

DATEL IIMF^         Newsworthy  News  Coverage  by  Radio  and  Tv 


SAN  ANTONIO — Transportation,  commu- 
nications, wrecker  service  and  lights  were 
provided  by  WOAI-TV  San  Antonio  to  help 
police  arrest  a  hit-and-run  suspect.  The 
WOAI-TV  news  department  got  into  the  act 
when  it  came  over  their  police  radio  that 
the  car  suspected  of  involvement  in  a  hit- 
and-run  killing  was  heading  out  of  town. 
Cameraman  L.  C.  Christensen  took  off  in 
WOAI-TV's  newsmobile  and  came  upon  the 
police  car  stuck  in  the  mud  of  a  dirt  road. 

The  search  was  continued  in  the  news- 
mobile  until  a  blood-splattered  automobile 
was  located.  The  driver,  however,  was 
missing.  With  the  aid  of  the  light  Mr. 
Christensen  uses  for  his  camera,  he  was 
able  to  assist  the  police  follow  tracks  of  the 
car's  driver.  The  WOAI-TV  staffer  filmed 
the  apprehension  of  the  man,  then  called 
his  station  on  the  two-way  radio,  which  in 
turn,  notified  the  highway  patrol.  After 
pulling  the  police  car  out  of  the  mud  with 
the  newsmobile,  the  cameraman  photo- 
graphed the  suspect's  booking  at  the  police 
station. 

PITTSBURGH — Police  raids  on  numbers 
racketeers  were  recorded  on  film  Nov.  12,  by 
WTAE  (TV)  Pittsburgh  cameraman  George 
Davis.  The  newsfilm  man  got  his  exclusive 
coverage  while  accompanying  plainclothes- 
men  in  the  city's  campaign  to  flush  out  the 
numbers  racket.  WTAE  telecast  the  arrest 
of  several  key  suspects  that  evening. 

NASHVILLE — The  use  of  NBC-TV  news- 
film  as  evidence  that  John  Kasper  incited 
others  to  riot  was  strongly  objected  to  by 
his  defense  attorney  at  the  State  vs.  Kasper 
trial  in  Nashville,  Tenn.  The  eight-minute 
film,  taken  by  network  cameraman  Robert 
Blair,  shows  the  defendant  shouting  to  a 
cheering  crowd,  "Now's  the  time  to  fight  .  .  . 
to  picket  ...  to  boycott  .  .  .  until  we 
shut  every  school  down." 

The  defense  objected  on  the  grounds 
that  in  showing  the  film  the  prosecution  was 
seeking  to  inflame  the  minds  of  the  jury. 
The  prosecution  maintained  that  it  demon- 
strates the  influence  Mr.  Kasper  had  on  the 
crowd. 

NEW  YORK — KDKA  Pittsburgh  news  di- 
rector James  L.  Snyder  was  "Jimmy-On- 


The-Spot"  last  Monday  (Nov.  10)  when  a 
Seaboard  Western  cargo  plane  crashed  into 
a  standing  Trans-Canada  Viscount  at  New 
York's  International  Airport.  Mr.  Snyder, 
a  few  minutes  before,  had  landed  at  the 
airport  from  Rome,  where  he  had  covered 
the  coronation  of  Pope  John  XXIII.  He 
immediately  went  to  work,  feeding  on-the- 
scene  accounts  of  the  crash  to  Westinghouse 
Broadcasting  Co.  stations  via  beeper  phone. 

CAPE  CANAVERAL — Ed  Herbert  and  Ron 
Oppen  of  WTVJ  (TV)  Miami,  Fla.,  photo- 
graphed the  interior  of  the  $7  million,  455 
sq.-ft.  technical  laboratory  at  Cape  Canav- 
eral, Fla.  They  did  a  film  story  explaining 
the  function  of  some  of  the  instruments  used 
to  process  telemetry  data  received  from  mis- 
siles in  flight. 

OMAHA — Live  coverage  of  the  Carol 
Fugate  murder  trial  is  being  provided  by 
KFAB  Omaha,  Neb.  Reporter  Tom  Henry 
has  set  up  a  remote  unit  outside  the  court- 
room from  which  he  reports  developments 
observed  inside  the  courtroom.  Miss  Fugate, 
15,  is  being  tried  as  an  accomplice  in  the 
Starkweather  murder  of  1 1  people. 

BOSTON — On  Nov.  13,  the  day  of  James 
Michael  Curly's  death,  WBZ-TV  Boston 
presented  a  special  fifteen-minute  program 
highlighting  the  controversial  political  fig- 
ure's career.  Hosted  by  Erwin  D.  Canham. 
editor  of  the  Christian  Science  Monitor,  the 
program  consisted  primarily  of  live  inter- 
views with  Mr.  Curly's  friends  and  adver- 
saries. Earlier  in  the  day,  20  minutes  after 
news  of  his  death,  WBZ-TV  presented  a 
film  biography. 

John  Hearst  Dies  on  Vacation 

John  Randolph  Hearst,  49,  assistant  gen- 
eral manager  of  the  Hearst  newspapers,  died 
Nov.  13,  apparently  of  a  heart  attack,  while 
on  a  vacation  trip  in  the  Virgin  Islands.  The 
Hearst  Corp.  owns  WBAL-AM-TV  Balti- 
more, WISN-AM-TV  Milwaukee,  WCAE 
and  50%  of  WTAE  (TV)  both  Pittsburgh. 
Mr.  Hearst  served  for  three  years  as  general 
manager  of  the  Hearst  radio  division  in  the 
early  thirties. 


STATION  SHORTS 

KENN  Farmington,  N.  M.  (formerly 
KVBC),  has  moved  into  new  studio  building 
and  begun  full  24-hour  broadcasting  sched- 
ule. 

WECT  (TV)  Wilmington,  N.  C,  announces 
start  of  construction  of  new  studio  and  ad- 
ministrative building  scheduled  for  occu- 
pancy in  February  1959. 

WWJ-TV  Detroit  has  begun  daily  program 
called  ETV  Digest,  designed  to  show  best 
programs  being  offered  by  WTVS  (TV) 
Detroit's  educational  station.  Half-hour 
Digest  will  draw  its  program  material  from 
18  educational  and  cultural  institutions 
which  comprise  Detroit  Educational  Tele- 
vision Foundation. 

KCBS  San  Francisco  has  inaugurated 
Sigalert  service,  automatic  device  which  en- 
ables all  police,  firm  and  other  emergency 
agencies  in  the  Bay  Area  to  contact  radio 
station  by  short  wave  and  transmit  im- 
portant information  about  those  emergen- 
cies. 

KTLA  (TV)  Los  Angeles  announces  its 
national  business  since  Oct.  15  has  taken 
$12,000  weekly  upturn.  Sales  were  handled 
by  KTLA's  national  representative,  Peters, 
Griffin  &  Woodward. 

Mid-America  Broadcasters  Inc.  (KOSI 
Aurora,  Colo.,  KOBY  San  Francisco  and 
WGVM  Greenville,  Miss.)  will  build  mid- 
town  Denver  motor-hotel,  to  be  called  Im- 
perial, according  to  President  David  M. 
Segal.  Completion  of  $400,000  motor-hotel 
is  scheduled  for  Denver's  Continental  Cele- 
bration in  July  1959. 

WRCA-TV  New  York  billings  were  up 
14%  for  first  three  quarters  of  1958  over 
same  period  in  1957,  according  to  Wil- 
liam N.  Davidson,  NBC  v.p.  in  charge  of 
WRCA-AM-TV.  Sales  records  were  set  for 
every  month  in  1958,  with  September  reg- 
istering all-time  high  for  month,  increase 
of  22%  over  September  1957,  Mr.  David- 
son reported. 

KETV  (TV)  Omaha  announces  best  monthly 
sales  record  in  its  13-month  history  during 
October  with  43%  increase  over  previous 
high  month. 

Springfield  Tv  Broadcasting  Corp.  (WWLP 
[TV]  Springfield  and  WRLP  [TV]  Green- 
field, both  Massachusetts)  announces  that 
October  billing  was  30%  higher  than  any 
previous  month  in  its  5Vi  year  history. 

KHJ-TV  Los  Angeles  announces  upswing 
of  $150,000  in  national  sales,  including  pur- 
chases by  Pillsbury  Mills  Inc.  (Leo  Burnett 
Co.),  International  Latex  for  Isodine  (Reach- 
McClinton)  and  Coca-Cola  Bottling  Co. 
of  Southern  California  (McCann-Erickson). 

WBEN-FM  Buffalo,  N.  Y.,  has  suspended 
operations  to  permit  construction  of  tower 
addition  which  will  result  in  over  100% 
increase  in  power  to  110  kw.  Upon  resum- 
ing operations,  WBEN-FM  will  operate  on 
new  channel — 102.5  mc. 


THIS  IS  We  JIHGU  MILL  RECORD 

A 


Price  applies  to  the 
United  States  Only 


PER  JINGLE  ON  CONTRACT 


^   COMPLETELY  CUSTOM  MADE 

OVER  400  STATIONS  SOLD 


98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  THIS  RECORD  TO  WORK  FOR  V00 


Completely  custom  made  jingles  for  JIHOLB  MILL 

commercial  accounts  and  station  breaks  — 

no  open  ends  and  no  inserts.  201  west  49th  st.,  New  York  c;ty 


Page  92    •    November  17,  1958 


Broadcasting 


MANUFACTURING 


Power,  Mitchell  in  Top  Posts 
With  Merged  GTC-Sylvania 

Merger  of  Sylvania  Electric  Products  Inc. 
and  General  Telephone  Corp.  has  been  ap- 
proved in  principle  by  both  boards  of  direc- 
tors. New  organization  will  be  named  Gen- 
eral Telephone  &  Electronics  Corp.,  with 
Donald  C.  Power,  now  GT  president,  as 
chairman  and  chief  executive  officer  of  the 
merged  company,  and  with  Don  G.  Mitchell, 
Sylvania  chairman-president,  as  president. 

Proposal  envisions  issuing  one  share  of 
GT  common  for  each  of  Sylvania's  3,532,- 
012  common  shares.  No  arrangements  have 
yet  been  worked  out  on  preferred  stock.  The 
move  is  subject  to  approval  by  shareholders 
of  both  companies  after  passing  Securities 
Exchange  Commission  muster. 

No  reason  for  the  merger  was  given  by 
the  two  companies,  but  Mr.  Mitchell,  in  a 
speech  to  the  National  Electrical  Mfrs.  Assn. 
last  Wednesday  (Nov.  12),  noted  that  the 
industry  must  gear  itself  for  "record-break- 
ing capital  expenditures"  in  the  next  five 
years  to  meet  growing  demand.  The  merger 
with  General  Telephone  would  provide  such 
capital  to  Sylvania,  which  would  continue 
to  operate  as  a  separate  entity. 

GT  is  described  as  the  largest  independent 
telephone  system,  with  service  in  30  states. 
Sylvania,  with  45  plants  and  20  laboratories 
in  13  states,  makes  electronic  components, 
lighting  products,  radio,  tv  and  hi-fi  sets  and 
photographic  equipment. 

Arc-Tec  Device  Tames  Lightning 

A  device  which  overcomes  loss  of  air- 
time  due  to  burned  out  components  result- 
ing from  lightning  arcing  on  transmission 
towers  has  been  put  on  the  market  by  Arc- 
Tec  Engineering  Co.,  Rapid  City,  S.  D.  The 
instrument  is  a  sensing  kit  and  control  unit 
which  interrupts  the  carrier  at  the  instant 
an  overload  begins  to  occur  and  reinstates 
power  within  50  milliseconds.  This  prevents 
energy  from  adding  "fat  to  the  fire,"  Sales 
Manager  Nick  Wyckoff  explained,  and  is  so 
swift  there  is  no  noticeable  audio  interrup- 
tion. The  company  was  organized  in  August 
of  this  year  to  manufacture  and  sell  the 
safety  equipment.  The  device  was  developed 
by  Robert  Musfeldt,  now  with  the  Boeing 
Aircraft  Corp.,  and  was  tried  out  by  KOTA 
Rapid  City.  The  unit  costs  $300  for  one 
tower,  $250  each  for  2-3  towers  and  $200 
each  for  additional  towers.  Mr.  Wyckoff 
headquarters  at  Room  1086,  National  Press 
Bldg.,  Washington,  D.  C. 

MANUFACTURING  SHORT 

RCA  electron  tube  division  is  currently  pro- 
ducing phospher  screens  for  color  television 
picture  tubes  having  "greatly  improved  pic- 
ture quality."  According  to  K.  M.  Mc- 
Laughlin, Lancaster  plant  manager,  RCA's 
color  kinescope  activity,  new  manufactur- 
ing process,  "makes  possible  the  application 
of  color  phosphers  with  greater  uniformity 
over  the  entire  area  of  the  face  plate  than 
has  been  possible  up  to  now,  in  addition  to 
resulting  in  substantial  savings  in  the  quan- 
tity of  expensive  phosphers  used  in  color 
picture  tube  production." 

Broadcasting 


EDUCATIONAL  TV 

ON  A 

Modest  Municipal  Budget 


WITH 

PACKAGED  mmr 
ETV  ANTENNA  SYSTEMS 


for  High  Band  VHF  Service 


FEATURING 


THROUGHOUT 


Prodelin's  ETV  Tri-Loop  Antenna  System 
is  an  economy  package  all  the  way  —  initial 
cost,  installation,  and  maintenance  —  brings 
educational  TV  within  the  means  of  the  most 
modest  municipal  budget. 
Already  an  outstanding  field-proved  per- 
former in  military  "morale"  stations,  educa- 
tional TV,  commercial  TV,  and  satellite 
services,  the  Prodelin  ETV  Tri-Loop  Antenna 
System  is  now  improved  with  the  use  of  Spir- 
O-line  and  Spir-O-lok,  the  high  performance 
coaxial  cable  and  connectors  that  reduce  instal- 
lation and  maintenance. 


Sfxh®Mne 


1000'  reels  of  Prodelin's  Spir-O-line,  the 
revolutionary  semi-flexible  aluminum  coax- 
ial cable,  are  going  everywhere  to  users 
who  want  Spir-O-line's  unusual  combina- 
tion of  very  low  attenuation,  high  power 
rating,  broadband  characteristics,  and 
substantial  reductions  in  installation  and 
maintenance  costs. 


ELECTRICAL  &  MECHANICAL  SPECIFICATIONS 


Type 

Power 
Gain 

No. 
Loops 

Height 

Radiation 
Center 

Moment 
Ft.  Lbs. 

Shear 
Lbs. 

Weight 
Lbs. 

ETV-2 

2.0 

2 

10' 

5' 

1797 

298 

280 

ETV-4 

3.98 

4 

20' 

10' 

6471 

608 

560 

for  prices  and  further  specifications,  write 

307  Bergen  Avenue     •     Kearny,  N.  J. 
Dept.  B-10 


°"J  ™N*H)SS„ 


l***.  NEW  JERSEY 


November  17,  1958    •    Page  93 


r 


WGAN-TV 

Portland,  Maine 


Represented  by 
Avery-Knodel,  Inc. 


ADVERTISING  IN 


BUSINESSPAPERS 


MEANS  BUSH 

In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


INTERNATIONAL 

CBC  Governors  Board  Announced 
Stuart  Named  Permanent  Chairman 

Membership  of  the  Canadian  Broadcast- 
ing Corp.  board  of  governors  was  announced 
Tuesday  (Nov.  11)  at  Ottawa.  The  gov- 
ernors are  Dr.  Andrew  Stewart,  president  of 
the  U.  of  Alberta,  permanent  chairman  of 
the  CBC;  Roger  Duhamel,  writer,  and 
Carlyle  Allison,  editor,  Winnipeg  Tribune, 
all  permanent  board  members. 

Twelve  part-time  members  complete  the 
lineup  of  the  board  which  regulates  both 
government-owned  and  independent  sta- 
tions. 

J.  Alphonse  Ouimet,  general  manager  of 
CBC  Ottawa,  was  named  CBC  president. 
E.  L.  Bushnell,  CBC  assistant  general  man- 
ager, becomes  vice  president  of  the  CBC 
board  of  directors.  Nine  part-time  members 
of  the  board  will  manage  the  CBC  networks 
and  stations. 

Receiver  Sales  Off  in  Canada 
For  Both  Radio,  Tv  in  9  Months 

Both  radio  and  television  set  sales  in 
Canada  are  down  about  20,000  units  each 
in  the  first  nine  months  of  1958,  according 
to  figures  released  by  the  Electronics  In- 
dustries Assn.  of  Canada,  Toronto.  Tele- 
vision receiver  sales  in  the  January-Sep- 
tember 1958  period  totaled  279,718,  as 
compared  with  295,338  in  the  same  1957 
period.  Radio  receiver  sales  in  the  first 
nine  months  of  this  year  totaled  369,057 
units  as  against  389,509  in  the  same  period 
last  year. 

Ontario  accounted  for  the  largest  share 
of  the  market  in  both  categories,  with  105,- 
347  tv  set  sales  and  161,591  radio  set  sales 
in  the  January-September  1958  period. 
Quebec  province  followed  with  71,770  tv 
sets  and  93,310  radio  sets  in  the  same 
period.  British  Columbia  was  third  with 
23,412  tv  sets  and  26,401  radio  set  sales. 

Walsh  Adv.,  Canada  Government 
Countersue  Over  Bond  Account 

Walsh  Adv.  Co.  Ltd.,  Toronto,  has  filed 
with  the  Exchequer  Court  of  Canada,  Ot- 
tawa, a  claim  against  the  government  of 
Canada  for  $160,580  in  damages  and  lost 
revenues  from  the  Canada  Savings  Bond 
publicity  campaign  of  1957.  The  Canadian 
government  has  filed  a  counterpetition 
claiming  that  its  Treasury  Board  had  not 


authorized  hiring  the  agency  for  the  1957 
campaign. 

Walsh  Adv.  had  handled  the  campaign 
in  previous  years  for  the  government.  When 
the  Liberal  government  was  defeated  in 
June  1957,  the  new  Conservative  govern- 
ment appointed  McKim  Adv.  Ltd.,  Toronto, 
to  handle  the  bond  campaign  publicity. 
Walsh  claims  that  it  had  already  submit- 
ted ideas  for  the  campaign  to  the  Bank  of 
Canada  and  that  the  latter  "plagiaristically" 
used  the  ideas  in  the  1957  campaign. 

The  government's  counterpetition  claims 
that  any  layouts  or  suggestions  given  by 
Walsh  to  the  Bank  of  Canada  were  only  a 
part  of  "soliciting  an  advertising  contract" 
for  the  1957  bond  drive. 

Walsh  is  asking  for  $9,874  that  it  says 
was  disbursed  to  its  suppliers,  $50,706  rep- 
resenting commissions  it  allegedly  was  pre- 
vented from  earning,  and  $100,000  for  dam- 
ages to  its  business  and  "unauthorized  use 
of  its  creative  work." 

ABROAD  IN  BRIEF 

PONTIFICAL  PRAISE:  Monsignor  Martin 
O'Connor,  president  of  the  Pontifical  Com- 
mittee on  Radio  &  Television,  has  received 
a  letter  that  Pope  John  XXIII  directed  to 
be  written,  thanking  radio,  tv  and  movie 
organizations  for  the  dignity  of  their  cover- 
age of  his  coronation  and  the  death  of 
Pope  Pius  XII.  The  Pontiff  expressed  hope 
that  the  "high  level"  of  mass  communica- 
tions will  be  maintained  during  his  lifetime. 

ALLOCATION  PROBLEMS:  European  Ra- 
dio Union  is  studying  plans  to  improve  the 
confused  frequency  situation  in  European 
medium  wave  bands.  One  proposal  is  to 
cut  down  transmitter  bandwith  and  use  an 
"offset"  system  for  different  stations  sharing 
one  frequency. 

FRANCO-ITALIAN  ELECTRONICS:  Cie. 
Generale  de  Telegraphie  sans  Fil,  France, 
and  Finmeccanica,  Italy,  have  joined 
Microfarad,  a  French-Italian  electronic  man- 
ufacturer, to  coordinate  production  and 
sales.  The  new  firm,  Industrie  Riunite  Elec- 
troniche  e  Mecchaniche,  is  designated  to 
take  advantage  of  the  10%  import  tax  re- 
duction allowed  in  the  European  Common 
Market  that  starts  next  Jan.  I.  The  import 
tax  reductions  apply  only  to  the  six  Com- 
mon Market  member  countries:  Luxem- 
bourg, Holland,  Belgium.  West  Germany, 
Italy  and  France. 


EDUCATION 


WBOC-TV  Giving  3  Hours  Daily 
To  Tri-State  ETV  Organization 

The  Del-Mar-Va  Educational  Television 
Project  has  commenced  a  Monday  through 
Friday  (1:30-2:30  p.m.)  schedule  on  WBOC- 
TV  Salisbury,  Md.  The  project,  serving  the 
Delaware-Maryland-Virginia  peninsula,  car- 
ries music  lessons  for  second  and  fourth 
graders  plus  science  for  six  graders  into  141 
classrooms  in  seven  school  systems. 

WBOC-TV  donates  the  time  involved,  but 
the  D-M-V  project  reimburses  the  station 
for  operating  expenses.  The  station  has  con- 
tracted to  clear  up  to  three  ETV  hours  daily 
for  three  years  and  has  verbally  agreed  to 


Page  94    •    November  17,  1958 


extend  it  further.  Installation  of  tv  sets  in 
most  schools  is  paid  by  the  Board  of  Educa- 
tion while  Parent-Teachers  Assn.  installs 
sets  in  others. 

DAR  Sponsoring  Script  Contest 

Accredited  undergraduates  of  colleges 
and  universities  throughout  the  country  are 
eligible  to  compete  in  "The  Blessings  of 
Liberty,"  a  national  radio  and  television 
script  contest  sponsored  by  the  Daughters 
of  the  American  Revolution.  Full  details 
may  be  obtained  from  the  DAR,  1776  D 
St.,  N.  W.,  Washington.  Closing  date:  Jan. 
15,  1959. 

Broadcasting 


WHAT'S  PRINTING 

GOT  TO  DO 

WITH  BROADCASTING? 

A  lot.  And  if  you  don't  mind  a  moment's  shop  talk,  we'll  tell  you. 

Beginning  with  our  issue  of  January  5,  1959,  Broadcasting  will  be  a 
handier  (and  handsomer)  package.  Its  page  size  will  be  8y4  x  11 14  inches, 
a  reduction  from  the  present  size  of  9  x  12. 

We're  changing  our  dimensions  to  benefit  you,  the  reader,  and  you, 
the  advertiser.  In  its  new  size  Broadcasting  can  be  printed  on  newer, 
faster  presses  that  won't  accommodate  a  page  as  big  as  the  one  we  use  now. 

Why  fast  presses  are  important  to  you  •  The  happy  fact  is  that  we've  out- 
grown our  present  press  capacity.  We're  running  23,000  copies  a  week  now. 
We  expect  to  be  running  25,000  soon.  At  that  volume  we  can't  continue  to 
use  old-fashioned  presses  and  still  turn  out  our  kind  of  magazine — the 
kind  of  magazine  that  more  and  more  of  you  indicate  you  like  by  buying 
more  and  more  subscriptions. 

With  its  new  equipment,  Broadcasting  can  continue  to  deliver  news 
while  it  still  is  news  and  articles  that  haven't  been  warmed  over.  In  fact, 
Broadcasting  intends  to  broaden  its  already  comprehensive  coverage  of 
everything  that  is  significant  in  television  and  radio. 

Important  footnote  for  advertisers 

These  advertisement  sizes  become  effective  with  the  January  5,  1959, 
issue  of  Broadcasting.  Your  production  department  will  have  no  trouble 
adjusting  to  these  sizes.  They  are  standard  throughout  the  weekly  consumer 
magazine  field  on  such  publications  as  U.  S.  News  &  World  Report,  Time 
and  Neivsweek. 


Space 

Width 

Depth 

Width 

Depth 

PAGE 

7" 

10" 

BLEED  PAGE 

8%" 

11  y2" 

2/3  PAGE 

4%" 

10" 

1/2  PAGE 

7" 

5" 

4%" 

7V2"  | 

1/3  PAGE 

2W 

10" 

4%" 

5"  1 

1/6  PAGE 

2%" 

5" 

4%" 

2V2"  | 

INCH 

2%" 

1" 

Screen:  100 

Trim  page: 

8  V4"  by  ll1/*" 

Side-stitched 

■■Mill  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


PERSONNEL  RELATIONS 

AFTRA  NEAR  STRIKE  AT  WEEKEND 


The  American  Federation  of  Television 
&  Radio  Artists  was  prepared,  if  necessary, 
to  call  the  first  national  strike  in  its  history 
against  the  television  and  radio  networks  at 
midnight  Saturday  (Nov.  15).  The  principal 
issue  at  dispute:  rates  and  conditions  for 
reuse  of  videotaped  programs  and  commer- 
cials. 

Neither  management  nor  the  union  would 
venture  an  opinion  last  Thursday  on  what 
direction  developments  would  take  —  an 
agreement,  an  extension  of  last  Saturday's 
deadline  or  a  strike. 

It  was  known  that  negotiators  were  "far 
apart"  on  the  videotape  issue.  Other  phases 
of  the  contract  have  had  scant  discussion 
during  negotiation.  Both  parties  indicated 
that,  under  the  circumstances,  the  most 
heartening  development  could  be  an  exten- 
sion of  the  present  contract,  which  was  to 
expire  at  midnight  Saturday. 

AFTRA  received  strike  authorization 
from  its  New  York  local  last  Wednesday 
(Nov.  12)  by  a  369-2  vote,  and  similar 
"strike  meetings"  were  set  for  Chicago  last 
Thursday,  Los  Angeles  on  Friday  and  San 
Francisco  on  Saturday.  It  was  presumed  to 
be  a  foregone  conclusion  that  strike  power 
would  be  granted  to  the  federation  by  the 
four  locals,  even  if  such  action  were  only  a 
sign  of  unity  and  strength. 

AFTRA  was  reported  to  have  relaxed  its 
earlier  demands  during  the  negotiation  ses- 
sion last  Tuesday  (Nov.  1 1),  but  its  proposals 
for  re-use  payment  and  conditions  still  were 
considered  "excessive"  by  the  networks.  Ses- 
sions were  planned  up  to  Saturday. 

As  part  of  its  latest  proposal,  AFTRA 
suggested  a  13-week  national  fee  of  $850 
to  a  performer  for  a  taped  spot  commercial, 
stipulating  a  four-week  minimum  of  $400 
plus  $50  weekly  for  each  of  the  remaining 
nine  weeks.  Networks  were  said  to  have 
regarded  this  demand  as  "exorbitant,"  point- 
ing out  it  is  approximately  three  times  the 
fee  for  a  tv  filmed  commercial  under  the 
terms  of  the  Screen  Actors  Guild  contract. 

Another  disputed  proposal  centers  around 
the  so-called  "wild  spot,"  announcement 
carried  on  local  stations,  usually  in  station 
breaks  but  sometimes  within  programs.  In 


this  area,  a  solution  must  be  effectuated  to 
define  "wild  spot"  precisely  and  to  establish 
formulas  for  rates  in  various  markets  and  a 
re-use  pattern.  AFTRA  proposed  that  rates 
be  based  on  the  population  figures  of  the 
various  markets. 

The  union  also  was  seeking  to  establish 
re-use  payment  for  taped  tv  programs  and 
for  VTR  commercials  beyond  the  fifth  re- 
play. The  networks,  under  the  present  con- 
tract, agreed  to  pay  for  re-use  of  programs 
up  to  the  fifth  re-play  only.  AFTRA  in- 
sisted that  this  "cut-off"  be  eliminated,  with 
payment  for  subsequent  re-uses  of  programs 
and  taped  commercials. 

The  networks  were  resisting  these  de- 
mands, characterizing  them  as  "excessive." 
Advertising  agency  officials  were  in  attend- 
ance at  the  sessions  as  observers  and  though 
they  would  make  no  official  comment,  it  was 
understood  they  supported  the  network's 
position  (see  ANA  story,  p.  40). 

Indications  were  late  Thursday  that  once 
the  various  phases  of  the  videotape  issue 
are  settled,  an  agreement  would  be  reached. 
The  contract  also  will  cover  the  radio  net- 
works and  transcription  companies  but  few 
complications  were  envisioned  here. 

The  union  also  is  demanding  a  10% 
basic  increase  in  initial  fees,  plus  fringe 
benefits,  which  the  networks  claimed  would 
put  the  actual  raise  "well  beyond"  10%. 

The  negotiations  were  conducted  in  an 
atmosphere  that  was  said  to  be  acrimonious 
at  times.  Network  negotiators  charged  that 
AFTRA  used  the  sessions  to  impress  per- 
formers with  the  union's  militancy  partly 
because  the  National  Labor  Relations  Board 
may  call  for  a  referendum  to  select  a  single 
unit  for  performers  appearing  in  videotape 
commercials.  (The  NLRB  has  been  holding 
a  hearing  in  New  York  for  several  weeks, 
listening  to  testimony  on  a  petition  by 
AFTRA  to  hold  such  a  referendum.  The 
petition  is  being  opposed  by  the  networks, 
the  Screen  Actors  Guild  and  the  Screen 
Extras  Guild.) 

AFTRA  spokesmen  were  reported  to  have 
objected  vigorously  to  the  presence  of  adver- 
tising agency  representatives  at  the  sessions. 
They  claimed  that  the  networks  actually  were 


being  guided  by  the  counsel  of  the  agencies. 
(Advertising  agencies  sign  letters  of  adher- 
ence to  the  contracts,  but  the  networks  are 
the  actual  employers.) 

The  Screen  Actors  Guild  announced  late 
Thursday  (Nov.  20)  that  it  had  advised  its 
members  not  to  accept  employment  at  net- 
works or  stations,  should  AFTRA  call  a 
strike  on  Saturday  (Nov.  15).  The  notice  to 
SAG  members  pointed  out  that  even  though 
SAG  and  AFTRA  were  engaged  in  a  dispute 
over  jurisdiction  of  videotaped  commercials, 
the  guild  still  would  support  another  labor 
organization  that  was  on  strike. 

In  preparation  for  a  strike,  the  networks 
stepped  up  their  production  of  taped  pro- 
grams. In  the  event  a  strike  extends  beyond 
two  weeks,  networks  plan  to  substitute 
live  programming  with  filmed  shows  and 
tapes  or  kinescopes  of  earlier  shows. 

At  CBS-TV,  taped  programs  were  set  for 
the  Ed  Sullivan  Show  yesterday  (Nov.  16) 
and  Nov.  23;  the  Jack  Benny  Program  until 
further  notice  (partly  film);  Arthur  Godfrey 
Time  daytime  program  this  entire  week; 
The  Verdict  Is  Yours  this  week  and  next 
week;  Arthur  Godfrey  Show  tomorrow  night 
(Nov.  18);  Red  Skelton  Show  until  further 
notice  (partly  on  film);  Playhouse  90  on 
Thursday;  Jackie  Gleason  Show  on  Friday. 
Other  live  programming  will  use  taped  re- 
cordings of  earlier  shows  or  substitute  film. 

ABC-TV,  which  has  a  preponderance  of 
filmed  programs  on  its  schedule,  has  avail- 
able one  taped  episode  each  of  the  Voice  of 
Firestone,  Pat  Boone  Show  and  the  Patti 
Page  Show.  ABC-TV  also  has  a  backlog  of 
taped  episodes  of  Day  In  Court  and  The 
Liberace  Show,  which  normally  are  taped. 

NBC-TV  has  taped  one  episode  each  of 
Perry  Como  Show,  Hallmark  Hall  of  Fame, 
Masquerade  Party,  Kaleidoscope,  Steve  Al- 
len Show,  Dean  Martin  Special,  Dinah 
Shore,  Bob  Hope,  You  Bet  Your  Life,  Mil- 
ton Berle,  Eddie  Fisher  and  George  Gobel. 

CBS  Ordered  by  Arbitrator 

To  Reinstate  Employe  Dismissed 

Joseph  Papp,  a  television  stage  manager 
for  CBS  who  was  dismissed  last  June  after 
invoking  the  Fifth  Amendent  before  a  Con- 
gressional committee  [Networks,  June  23], 
was  ordered  reinstated  "forthwith"  to  his 
position  by  arbitrator  Emanuel  Stein,  chair- 
man of  the  economics  department  of  New 
York  U.  The  arbitrator's  decision  is  con- 
sidered binding. 

Prof.  Stein  held  that  "this  is  not  a  Fifth 
Amendment  case."  He  pointed  out  that  CBS 
had  claimed  that  it  discharged  Mr.  Papp  not 
because  he  had  pleaded  the  Fifth  Amend- 
ment but  because  he  had  concealed  in  his 
employment  application  his  association  with 
the  California  Labor  School  and  two  other 
organizations.  Prof.  Stein  said  the  network 
had  known  of  these  associations  before  Mr. 
Papp  was  called  before  a  subcommittee  of 
the  House  Un-American  Activities  Commit- 
tee, but  never  had  confronted  him  with  this. 

In  ordering  Mr.  Papp's  reinstatement  as  of 
June  19,  Prof.  Stein  ruled  that  Mr.  Papp 
should  receive  only  half  of  his  back  pay  be- 
cause he  had  failed  to  notify  CBS  of  a  sub- 
poena to  appear  before  the  committee. 


Company/  Inc. 


155  Mineola  Blvd.  Mineola, N.Y.    pi  7-5300 

Eleven  Years  in  Business  • 

Eleven  Years  of  Dependability 


Creating  more  sales  for  your  advertisers 
depends  upon  prizes  of  real  value,  prompt 
and  trouble-free  delivery  and  the  services 
of  a  specialist  with  a  record  of  many  years 
of  dependability. 

S.  JAY  REINER  COMPANY  is  a  nation- 
wide merchandising  organization  providing 
ideas,  free  prizes  and  a  completely  co- 
ordinated service  for  radio  and  television 
stations,  advertising  agencies  and  sponsors 
of  audience-participation  shows. 

One  such  client,  Station  KTUL-TV  of  Tulsa, 
Okla.  writes: 

"We  had  excellent  success  with  'Play 
Marko',  due  in  no  small  part  to  the  excel- 
lence of  the  prizes,  which  made  the  dif- 
ference between  a  good  show  and  a  bad 
one.  I  heartily  recommend  the  S.  Jay  Reiner 
Co.,  to  anyone  planning  this  kind  of  show." 

May  we  show  you  what  we  can  do  for  you? 


Page  96    •    November  17,  1958 


Broadcasting 


AFTRA,  L.A.  Indies 
Report  'No  Progress' 

"No  progress"  was  reported  in  negotia- 
tions between  AFTRA  and  the  four  non- 
network  tv  stations  in  Los  Angeles  after 
the  conclusion  of  a  3Vi  hour  meeting 
Thursday  afternoon  (Nov.  13).  The  fact 
that  another  session  was  set  for  tomorrow 
(Nov.  18)  was  considered  as  indicating 
AFTRA  would  not  strike  these  local  tv  sta- 
tions over  the  weekend,  regardless  of  what 
may  happen  at  the  network  level. 

AFTRA  is  proposing  a  two-year  contract 
running  through  Nov.  15,  1960.  For  staff 
announcers  the  union  asks  an  increase  of 
$30  a  week  (20%)  in  all  basic  salaries; 
elimination  of  discounts  for  on-camera  work 
on  multiple  commercial  programs  per  week; 
increases  of  on-camera  announcement  fees 
to  $7.50  for  30  seconds,  $11.25  for  one 
minute,  $15  for  over  one  minute,  and  a 
25%  increase  in  all  other  fees  except  those 
for  special  "on-camera  performer  only"  fees 
on  participating  programs  which  are  to  be 
eliminated. 

For  commercial  inserts  of  three  minutes 
or  less  AFTRA's  proposed  rate  is  $35  for 
on-camera,  $25  for  off-camera,  with  applic- 
able program  fees  for  inserts  of  over  three 
minutes.  Sportscasters  are  to  get  $250  a 
game  for  professional  and  major  collegiate 
football  and  basketball  (Class  AA),  $80  for 
all  other  sports  events  (Class  A)  of  30 
minutes  or  less,  $130  for  Class  A  events  of 
over  30  minutes.  Assistant  sportscasters  and 
color  men  would  get  $130  a  game  for  Class 
AA,  $42  for  Class  A  events  of  30  minutes 
or  less,  $62.50  for  those  over  30  minutes. 

The  most  vehement  management  opposi- 
tion has  been  aroused  by  AFTRA's  record- 
ing demands:  "If  an  announcer  records  ma- 
terial while  in-stretch  and  is  on  duty  or  in- 
stretch  when  the  recording  is  broadcast,  he 
shall  be  paid  the  appropriate  fee  if  any,  or 
applicable  compensation  for  a  live  per- 
formance. If  the  tape  or  recording  is  played 
back  when  he  is  off  duty,  out-of-stretch,  or 
no  longer  in  the  employ  of  the  company, 
the  announcer  shall  receive  the  fees  pro- 
vided for  such  services  in  the  appropriate 
code  applicable  at  the  time  of  the  broadcast 
of  the  recorded  material. 

Such  requirements  are  featherbedding 
demands  and  as  such  are  in  direct  violation 
of  the  Lea  Act,  it  was  charged.  They  would 
also  prove  a  deterrant  to  the  use  of  video- 
tape since  they  would  do  away  with  any 
savings  that  might  be  made  as  a  result  of 
installing  VTR  apparatus.  Furthermore  the 
staff  announcer  would  be  paid  twice  for 
services  performed  and  also  be  compensated 
for  services  not  performed. 

Similar  objections  were  voiced  to  another 
AFTRA  demand:  "A  staff  announcer  shall 
be  assigned  and  scheduled  to  all  station 
identifications  and  all  sign-ons  and  sign-offs 
at  the  time  of  broadcast."  This,  it  was  noted, 
would  eliminate  the  use  of  recorded  station 
identifications  and  result  in  appreciable  in- 
crease in  announcing  fees. 

AFTRA  is  also  asking  that  recordings  or 
tapes  made  or  broadcast  during  the  con- 
tract period  may  be  used  only  as  long  as 
the  contract  is  in  effect,  or  has  been  suc- 
ceeded by  a  new  contract. 


A  COMPLETE  LINE  OF 
TV  MICROWAVE  RELAY  EQUIPMENT 

MOBILE  TV  TRANSMITTER 

A  low  cost,  completely  self- 
contained  mobile  unit  for  re- 
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transmits  both  audio  and 
video  signals,  with  full  studio 
quality. 

The  entire  microwave  system, 
housed  in  a  miniature-size 
van,  is  designed  for  easy  set- 
up and  take  down.  Only  two 
men  are  required  to  handle 
this  transmitter. 
Unit  is  supplied  complete  and 
ready   for  operation. 

Basic  Price  ....  $18,500.00 

Write  for  additional  information. 


1.0  WATT  HEAVY   DUTY  COLOR  MICROWAVE  SYSTEM 

Now  available  in  completely  rack  mounted  or  port- 
able models.  The  Lambda  Link  is  for  use  in  TV  STL, 
Remote  Pickup,  and  Multiple-Hop  service  with  full 
color  600-line  resolution  and  program  audio. 

You  get  these  advantages : 

•  Full-color  response 

•  Low  noise  distortion 

•  High  frequency  response 

•  Single  operator  alignment 

•  Easy  maintenance 

Price  Basic  unit:  from  $7650.00 

Write  for  complete  data  on  Model  5900. 


GENERAL  PURPOSE  MICROWAVE  TEST  SET 

— 3  instruments  in  1 — 

A  combination  signal  generator,  frequency 
meter  and  power  meter  for  testing  transmit- 
ters and  receivers  operating  in  the  frequency 
range  of  5825  to  7725  Mc. 
Unit  checks  complete  receiver  performance 
without  requiring  a  transmitter.  Measures 
power  output,  microwave  frequency,  receiver 
sensitivity  and  response.  Set  supplies  30  mw 
output,  and  can  be  used  as  a  transmitter. 
Size:  19 Vz"  x  11"  x  14"  high.  Weight:  53 
pounds. 

Price  $1745.00 

Write  for  complete  data  on  Model  7100. 


50  WATT  AMPLIFIER 

— supplies  high  power  for  long  dis- 
tance, or  difficult  path  problems. 

Plus : 

•  Low  driving  power— 0.1  watt  adequate 

•  Best  unit  for  high  interference  areas 

•  Dependable  Eimac  Klystron  for  long  life 
at  low  cost  per  hour 

Price  $4,800.00 

Write  for  additional  information. 


LAMBDA-PACIFIC  ENGINEERING,  INC. 

P.O.  BOX  70,  VAN  NUYS,  CALIFORNIA  ■  IN  CANADA:  BEACONING,  OPTICAL  AND  PRECISION,  MONTREAL 


Broadcasting 


November  17,  1958    •    Page  97 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47* 

TV  MARKET 

according  to  Television  Age  Magazine 

I  RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
y  land,  Moline,  East  Moline  are 
JL  rated  as  "preferred  cities"  by 
Sales  Management  magazine 
Y  for  the  first  6  months  of  1958. 
M.    You  too,  can  expect  above- 

f average   sales   if   you  BUY 
WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott  County,   Iowa,    Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 

■ 

The  link  that  serves 
South  Carolina's  largest  city 


NUMBER  ONE  STATION 
IN  COLUMBIA  ,  SOUTH  CAROLINA 

>J5  according  to   Pulse  melro  survey 


AWARDS 

FARM  SAFETY  AWARDS 
TO  40  BROADCASTERS 

•  Council  names  two  networks 

•  30  ams,  8  tvs  are  honored 

The  NBC  and  Northeast  radio  networks 
along  with  eight  tv  and  30  radio  stations, 
are  honored  in  non-competitive  awards  for 
exceptional  service  to  farm  safety,  it  is  be- 
ing announced  today  (Nov.  17)  by  the 
National  Safety  Council. 

The  awards  are  based  on  "outstanding 
activities"  in  connection  with  the  15th  an- 
nual National  Farm  Safety  Week  this  past 
July  and  for  exceptional  service  to  farm 
safety  during  the  preceding  12-month  pe- 
riod. 

Tv  stations  cited  by  the  council  were 
WBBM-TV  Chicago;  WKJG-TV  Fort 
Wayne,  Ind.;  WMT-TV  Cedar  Rapids, 
Iowa;  WAVE-TV  Louisville,  Ky.;  WHDH- 
TV  Boston,  Mass.;  KOMU-TV  Columbia 
and  KFEQ-TV  St.  Joseph,  Mo.;  WSJS-TV 
Winston-Salem,  N.  C.  WBBM,  WKJG, 
WHDH,  KFEQ  and  WSJS  also  were 
honored  in  radio. 

Other  radio  winners: 

KFSD  San  Diego,  Calif.;  KUBC  Mont- 
rose, Colo.;  WSMI  Litchfield.  111.;  WMIX 
Mount  Vernon,  111.;  WO  WO  Fort  Wavne, 
Ind.;  WIBC  Indianapolis;  WHO  Des 
Moines,  Iowa;  WIBW  Topeka,  Kan.; 
WHFB  Benton  Harbor,  Mich.;  WKAR 
East  Lansing,  Mich. 

KUOM  St.  Paul,  Minn.;  KLIK  Jefferson 
City,  Mo.;  WDAF  Kansas  City,  Mo.; 
KWTO  Springfield,  Mo.;  WHAM  and 
WHEC,  both  Rochester,  N.  Y.;  WGY  Sche- 
nectady, N.  Y.;  WLW  Cincinnati;  WMRN 
Marion,  Ohio;  WRFD  Worthington,  Ohio; 
KOAC  Corvallis,  Ore.;  WVAM  Altoona, 
Pa.;  WNAX  Yankton,  S.  D.;  WNOX  Knox- 
ville,  Tenn.;  KIMA  Yakima,  Wash. 

Ad  Council  Honors  Volunteers 
For  Work  on  16  Major  Projects 

Volunteers  responsible  for  the  16  major 
projects  of  the  Advertising  Council  during 
the  past  year  were  honored  Thursday 
(Nov.  13)  in  New  York  with  citations 
awarded  during  a  luncheon  meeting  at  the 
Hotel  Plaza.  The  event  was  marked  by  the 
first  awards  to  two  public  relations  firms 
for  service  in  addition  to  citations  to  15 
coordinators  from  industry  and  to  17  ad- 
vertising agencies. 

Communications  Counselors  Inc.,  Mc- 
Cann-Erickson  subsidiary,  was  cited  for  its 
summer-long  public  relations  drive  in  be- 
j  half  of  the  "Confidence  in  a  Growing  Ameri- 
ca" project  and  Barber  &  Baar  Assoc.  was 
honored  for  its  volunteer  effort  in  behalf 
j  of  the  United  Nations. 

Volunteer  coordinators  honored  included 
William  A.  Hart,  president,  Advertising  Re- 
search Foundation;  Kenneth  G.  Patrick, 
manager,  educational  relations,  General 
Electric  Co.;  Felix  W.  Coste,  vice  president 
and  director  of  marketing,  Coca-Cola  Co.; 
Robert  M.  Gray,  manager,  advertising  and 
sales  division,  Esso  Standard  Oil  Co.;  Leslie 
R.  Shope,  director  of  advertising  and  press 
relations,  Equitable  Life  Assurance  Society; 


Russell  Z.  Eller,  advertising  manager,  Sun- 
kist  Growers  Inc. 

A.  H.  Thiemann,  second  vice  president, 
public  relations,  New  York  Life  Insurance 
Co.;  James  A.  Barnett,  vice  president, 
Rexall  Drug  Co.;  Michael  P.  Ryan,  director 
of  advertising,  Allied  Chemical  Corp.; 
Robert  W.  Boggs,  manager  of  advertising. 
Union  Carbide  Plastics  Co.;  Palen  Flagler, 
director  of  advertising,  J.  P.  Stevens  &  Co.; 
John  W.  Hubbell,  vice  president,  Simmons 
&  Co.;  H.  T.  Rowe,  director  of  informa- 
tion, International  Business  Machines  Corp.; 
Gerard  B.  Meynell,  advertising  manager. 
Chemical  Division,  American  Cyanamid 
Co.;  Robert  R.  Mathews,  vice  president, 
American  Express  Co. 

Agencies  honored  included  Young  & 
Rubicam,  N.  W.  Ayer  &  Son,  Benton  & 
Bowles,  McCann-Erickson,  Ted  Bates  & 
Co.,  Foote,  Cone  &  Belding,  J.  Walter 
Thompson  Co.,  Sullivan,  Stauffer,  Colwell 
&  Bayles,  Bryan  Houston  Inc..  Campbell- 
Ewald  Co.,  Ben  Sackheim  Inc..  BBDO,  G. 
M.  Basford  Co.,  Leo  Burnett  Co..  Compton 
Adv.,  Schwab  &  Beatty  and  Edward  H. 
Weiss  &  Co. 

Foote,  Cone  &  Belding  Named 
For  15  of  56  Chicago  Awards 

Copywriters  at  Foote,  Cone  &  Belding 
emerged  with  15  of  the  56  awards  meted 
out  by  the  Chicago  Copywriters  Club  at  its 
second  annual  Spotlight  Awards  dinner  in 
that  city. 

Wallace  R.  Watkins,  FC&B,  was  chosen 
"Copywriter  of  the  Year"  and  Rudy  Perz. 
J.  Walter  Thompson  Co.,  won  the  Best  Tv 
Commercial  of  the  Year  honors  for  Seven- 
Up.  His  radio  spot  for  the  same  client  was 
the  only  one  for  that  medium  accorded 
Golden  Thirty  award  honors.  Presentations 
were  made  at  the  Chicago  Arts  Club,  pre- 
sided over  by  Jack  Baxter.  Creative  House 
and  CCC  president. 

FC&B  writers  took  in  all  Copywriter  of 
the  Year,  two  Best  Piece,  four  Golden 
Thirty  and  nine  Blue  Ribbon  awards. 
Among  agencies,  Needham,  Louis  &  Brorby 
took  ten  awards,  including  two  Golden 
Thirty,  while  Tatham-Laird  ran  third  with 
six,  including  five  Golden  Thirty  honors. 
Writers  from  20  different  agencies  partici- 
pated in  the  competition,  with  tv  accounting 
for  85  of  575  total  entries. 


Page  98    •    November  17,  1958 


Broadcasting 


A  CABOT  GOLD  MEDAL  was  awarded  to  Emilio  Azcarraga  (second  1),  president- 
director  of  XEW  Mexico  City  and  president  of  Mexico's  chief  tv  network,  Nov.  5  at 
Columbia  U.  With  Mr.  Azcarraga  at  a  Nov.  7  reception  in  the  National  Press  Club, 
Washington,  are  (1  to  r)  Benjamin  McKelway,  editor,  Washington  (D.  C.)  Evening 
Star  (WMAL-AM-FM-TV) ,  and  AP  president;  J.  R.  Wiggins,  executive  editor, 
Washington  Post  (WTOP-AM-FM-TV  Washington,  WJXT  [TV]  Jacksonville),  and 
Edward  Barrett,  dean,  Columbia  U.  School  of  Journalism.  The  Maria  Moors  Cabot 
prizes  are  awarded  for  "advancement  of  international  friendship  in  the  Americas." 
Honors  this  year  also  have  gone  to  three  Latin  Americans  in  the  publishing  field. 


Five  Get  Tv  'Lifeline'  Awards 
From  Grocery  Mfrs.  of  America 

The  1958  "Lifeline  of  America"  tv 
awards  made  Wednesday  (Nov.  12)  at  the 
annual  meeting  of  Grocery  Mfrs.  of  Amer- 
ica Inc.  in  New  York,  went  to  the  follow- 
ing station  executives  and  performers: 

Sterling  silver  bowl  to  Julie  Benell, 
women's  editor,  WFAA-TV  Dallas;  bronze 
citation  to  Alex  Keese,  WFAA-TV  man- 
aging director;  certificates  of  honor  to  Josey 
Barnes,  KTVT  (TV)  Salt  Lake  City;  Rozell 
Fair  Fabiana,  WRBL-TV  Columbus,  Ga., 
and  Edythe  Fern  Melrose,  WXYZ-TV  De- 
troit. 

Awards  were  made  to  those  voted  to  have 
done  the  most  to  further  community  un- 
derstanding of  the  diversified  food  industry 
and  to  stimulate  greater  interest  in  the  life- 
line between  producer  and  consumer.  Tv 
awards  are  made  on  an  alternate-year  basis, 
with  radio  citations  offered  every  other 
year. 

Nominations  for  DuPont  Awards 
Must  Be  In  by  End  of  December 

Washington  &  Lee  U.,  administrator  of 
the  Alfred  I.  DuPont  Awards  Foundation, 
is  calling  for  nominations  for  this  year's 
awards.  Two  $1,000  stipends,  one  to  a  low- 


ALL   INQUIRIES  CONFIDENTIAL 


powered  radio  or  tv  station,  the  other  to  a 
high-powered  outlet,  are  given  for  "outstand- 
ing and  meritorious  service  in  encouraging, 
fostering  and  developing  American  ideals  of 
freedom.  ..."  A  third  $1,000  stipend  is 
given  a  broadcasting  commentator  who  has 
been  "aggressive  and  consistently  excellent 
and  accurate.  .  .  ." 

Dr.  Francis  P.  Gaines,  president  of  W&L 
U.,  heads  the  five-man  judging  committee. 
Winners  will  be  announced  next  March.  En- 
tries must  be  submitted  by  Dec.  31  to  O.  W. 
Riegel,  director,  Lee  Memorial  Journalism 
Foundation,  Washington  &  Lee  U.,  Lexing- 
ton, Va. 

AWARD  SHORTS 

WDRC  Hartford,  Conn.,  has  received 
"media  award"  from  Connecticut  Bar  Assn. 
for  series  of  programs  analyzing  every-day 
legal  problems. 

KOMO  Seattle's  Job  Finder  program  given 
public  service  award  by  Washington  State 
Personnel  Board  and  Civil  Service  Com- 
mission of  Seattle  on  its  278th  consecutive 
airing.  Listeners  receive  specific  require- 
ments and  qualifications,  salary  scales  and 
how  to  apply  for  positions  on  Job  Finder. 

WAIM-AM-TV  and  WCAC  (FM)  Ander- 
son, S.  C,  personnel  were  feted  at  "Appre- 
ciation Day"  given  by  their  owner,  Wilton 
E.  Hall. 

WNCT  (TV)  Greenville,  N.  C,  has  provided 
$500  scholarship  to  be  shared  by  two  North 
Carolina  State  College  students  selected  by 
N.  C.  State  College  Scholarship  Committee. 
Scholarship  was  offered  by  WNCT  for 
students  from  winning  families  in  Charlotte 
News  and  Observer's  "Farm  Income  Con- 
test" held  last  year. 

WPTS  Pittston,  Pa.,  has  received  commen- 
dation from  Commonwealth  of  Pennsyl- 
vania for  its  traffic  safety  campaign  on  be- 


more 
in  view! 

Nielsen  #3  reports  more 
growth  in  Rochester,  N.Y. 

ONLY  WR0C-TV  can  guarantee  maxi- 
mum circulation  throughout  the  13- 
county  Rochester,  N.Y.  area... 

MARKET  COVERAGE 

Homes  reached  monthly  —  26.5% 
MORE  than  other  Rochester  station. 
Homes  reached  once  a  week — 20.8% 
MORE  than  other  Rochester  station. 

DAYTIME  CIRCULATION 

Homes  reached  once  a  week — 24.7% 
MORE  than  other  Rochester  station. 
Homes  reached  daily  average — 38.8% 
MORE  than  other  Rochester  station. 

NIGHTTIME  CIRCULATION 

Homes  reached  once  a  week— 20.8% 
MORE  than  other  Rochester  station. 
Homes  reached  daily  average — 28.8% 
MORE  than  other  Rochester  station. 


Represented  Nationally  by  Peters,  Griffin  and  Woodward 
Sources:  Sales  Management  '58,  Nielsen  =3,  Spring  '58 


WROC-TV 


NBC-ABC  CHANNEL  5 
ROCHESTER,  NEW  YORK 


|TJs,«..i    A  TRANSCONTINENT  STATION 

WROC-TV,  Rochester.  N.  Y.  •  WSVA,  WSVA-TV,  Harrisonburg,  Va. 
WGR,  WGRTV.  Buffalo  •  WNEP-TV,  Scranton/WiHes-Barre. 


For  Action  at 
Lowest  Cost 


86%*  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


'Basis:  19S8  Fall  Schedule 


Boiling  Co.,  New  York  *  Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


Broadcasting 


November  17,  1958    •    Page  99 


AWARDS  CONTINUED 

half  of  Dept.  of  Revenue,  Bureau  of  High- 
way Safety. 

WEJL  Scranton,  Pa.,  has  been  given  "cita- 
tion for  community  service"  for  work  dur- 
ing 1958  Lackawanna  United  Fund  Cam- 
paign. 

Mrs.  Dorothy  Lewis,  president  of  Interna- 
tional Assn.  of  Women  in  Radio  &  Televi- 
sion, has  been  cited  by  United  Church 
Women,  affiliate  of  National  Council  of 
Churches  of  Christ  in  America,  for  her 
work  in  field  of  mass  communications. 

Jack  M.  Warner,  Warner  Bros.  v.  p.  in 
charge  of  Tv  Commercial  &  Industrial  Film 
Div.,  has  been  awarded  U.  S.  Army  Signal 
Corp  Certificate  of  Achievement  for  his  con- 
tributions to  Corps.  Mr.  Warner,  lieutenant 
colonel  in  Signal  Corps  reserve,  has  for  five 
years  headed  Army  Pictorial  Unit  for  west- 
ern area. 

White  King  Soap  Co.'s  "Name  the  Sheriff's 
Ranch"  contest  has  been  named  one  of  "Top 
Promotions  of  the  Year"  by  more  than  5,- 
000  food  store  operators  in  annual  competi- 
tion conducted  by  Food  Topics  and  Food 
Field  Reporter.  Contest  was  conducted  in 
connection  with  tv  series,  Sheriff  of  Cochise, 
sponsored  by  White  King  in  13  western 
states. 

Ann  Sothern  has  been  named  "Our  Favorite 
Hotel  Executive  of  the  Year"  by  American 
Hotel  Assn.  for  her  portrayal  of  assistant 
manager  of  New  York  Hotel  in  CBS-TV's 
series,  The  Ann  Sothern  Show. 

WHFB  St.  Joseph-Benton  Harbor,  Mich., 

has  been  awarded  first  place  in  1957-58 
Michigan  Associated  Press  Broadcasters' 
Assn.  news  competition  for  its  program, 
Michigan  Farm  Hour,  in  non-metropolitan 
category. 

Morgan  State  of  Baltimore  won  WEBB 
Trophy,  presented  annually  by  WEBB  Bal- 
timore to  winner  of  Maryland  Classic  foot- 
ball game.  Morgan  State  defeated  Mary- 
land State  13-12. 

WCBS-TV  New  York,  promotion  depart- 
ment, has  won  first  prize  in  Colgate  Palm- 
olive's  contest  among  CBS-TV  Network 
stations  for  promotion  of  The  Millionaire. 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


MR.  DAVIS 


ADVERTISERS  &  AGENCIES 

HAL  DAVIS,  v.p.  of  radio-tv  at 
Grey  Adv.,  N.  Y.,  appointed 
assistant  to  president  of  agen- 
cy, effective  today  (Nov.  17). 
Mr.  Davis'  new  responsibili- 
ties will  include  account  su- 
pervision and  working  with 
account  groups  in  planning  of 
overall  campaigns. 

WRISLEY  B.  OLESON,  president 
of  Allen  B.  Wrisley  Co.,  Chi- 
cago, subsidiary  of  Purex 
Corp.,  South  Gate,  Calif., 
named  chairman  of  board  of  Wrisley.  EUGENE  F. 
BERTRAMD  formerly  sales  manager  of  drug  and 
chemical  divisions  of  Owens-Illinois  Glass  Co., 
appointed  new  president  and  director  of  sales  of 
Wrisley  as  well  as  v.p.  of  Purex. 

ARTHUR  A.  BAILEY,  v.p.  in  charge  of  Foote,  Cone  & 
Belding's  Los  Angeles  office,  elected  to  board  of 
directors  and  promoted  to  senior  v.p. 

RICHARD  McSHANE  KELLY,  v.p.  and  account  super- 
visor on  packaged  goods,  Sullivan,  Stauffer,  Col- 
well  &  Bayles,  to  Kenyon  &  Eckhardt,  both  New 
York,  as  v.p.  and  senior  account  executive. 

JOHN  D.  DEVANEY,  account  supervisor,  BBDO. 
Chicago,  elected  v.p.  He  joined  agency  in  1946, 
had  been  account  supervisor  in  Minneapolis 
office  and  moved  to  Chicago  earlier  this  year  on 
W.  A.  Sheaffer  Pen,  Hart  Schaffner  &  Marx  and 
National  Adv.  Co.  accounts. 

DONALD  E.  JONES,  v.p.  and  head  of  new  business 
committee,  MacManus,  John  &  Adams,  Bloom- 
field  Hills,  Mich.,  to  head  of  Los  Angeles  office, 
succeeding  RALPH  YAMBERT,  resigned  to  open  own 
agency. 

PETER  A.  CAVALLO  JR.,  v.p.  and  director  of  radio-tv 
department,  D'Arcy  Adv.  Co.,  Chicago,  has  re- 
signed. He  plans  to  buy  and  operate  radio  sta- 
tion. 

ARNOLD  POLK,  formerly  advertising  manager  of 
Sav-On  Drug  Stores  located  in  Southern 
California,  to  Beckman  •  Koblitz  Inc.,  L.  A.,  as 
director  of  merchandising. 

JACK  A.  SWEDISH,  formerly  with  Western  Adv. 
Agency  of  Chicago  and  Racine,  Wis.,  appointed 
advertising  manager  in  charge  of  national  media 
for  Miller  Brewing  Co.,  Milwaukee.  J.  R.  WICK- 
STROM  and  GEORGE  F.  GILL,  assistant  advertising 
managers,  promoted  to  western  and  eastern  ad- 
vertising managers,  respectively. 

W.  B.  WILBRAHAM,  formerly  merchandising  man- 
ager for  D.  P.  Brother  Adv.,  Detroit,  appointed 
director  of  merchandising  for  Detroit  office  of 
Grant  Adv.,  Inc.  JAMES  T.  DOWNEY,  formerly 
merchandising  director  for  Geyer  Adv.,  Detroit, 
to  same  office  as  account  executive. 

HUGH  WELLS,  formerly  copywriter  at  Earle  Ludgin 
&  Co.,  Chicago,  to  Tatham-Laird  Inc.,  that  city, 
as  group  copy  supervisor. 

RICHARD  M.  FISHEL,  sales  promotion  director  of 
Erwin  Wasey,  Ruthrauff  &  Ryan,  Philadelphia, 


ALLIED 


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ALLIED  RADIO 

100  N.  Western  Ave.,  Chicago  80,  III. 
Phone:  H  Ay  market  1-6800 


will  join  agency's  London  office  Jan.  1,  1959,  in 
similar  capacity. 

RICHARD  L.  RAISLER,  formerly  art  director  for  in- 
dustrial accounts  at  Herbert-Robinson  Inc.,  to 
D'Arcy  Adv.  Co.,  St.  Louis,  as  art  director. 

JUNE  E.  TIEGS  promoted  from  assistant  treasurer 
to  treasurer  at  Henri,  Hurst  &  McDonald  Inc., 
Chicago.  Miss  Tiegs  also  is  assistant  secretary. 

ROBERT   S.   COLLINS   and  JAMES   O.   RANKIN,  group 

heads  in  creative  department  of  J.  M.  Mathes 
Inc.,  N.  Y.,  promoted  to  assistant  creative  direc- 
tors under  senior  V.P.  Lester  J.  Loh.  Also  at 
Mathes  last  week:  MARY  ENTREKIN,  account  exec- 
utive at  Daniel  &  Charles,  to  account  executive 
on  Burlington  Industries  Inc. 

SIDNEY  LEFF,  formerly  with  Picard  Adv.,  N.  Y., 
and  MERLE  JAMES,  formerly  with  NBC,  to  Ben 
Sackheim  Inc.,  N.  Y.,  as  art  directors. 

PAUL  M.  FINI,  formerly  with  John  C.  Dowd 
agency,  Boston,  to  Kenyon  &  Eckhardt,  Boston 
office,  as  assistant  art  director. 

THOMAS  F.  SWANN,  formerly  account  executive 
for  Wm.  Esty  Co.,  to  Norman  Craig  &  Kummel, 
N.  Y.,  in  similar  capacity.  Other  NC&K  account 
executive  appointments:  MARTIN  ROCHEACH, 
formerly  sales  manager  for  W.  S.  Grant  Co., 
radio-tv  representative;  HENRY  L.  HAYDEN,  for- 
merly assistant  to  executive  v.p.,  Buchanan  & 
Co.,  and  DONALD  H.  STONE,  formerly  copywriter 
with  Ted  Bates  &  Co. 

NIEL  C.  TALMAGE,  previously  with  J.  Walter 
Thompson.  N.  Y.,  to  Kenyon  &  Eckhardt,  that 
city,  as  account  executive. 

RAYMOND    MEOLA    and    SEYMOUR    THOMPSON  to 

Royer  &  Roger  Inc.,  N.  Y.,  as  account  executives. 

JACK  GILLIES,  formerly  manager  of  Capper  Pub- 
lications' west  coast  office,  to  BBDO,  L.  A.,  as 
account  executive  in  Rexall  Drug  Co.  group. 

ROBERT  L.  MEISNER  named  director  of  program  in- 
formation for  U.  S.  Broadcast  Checking  Corp. 
(tv  monitoring),  N.  Y.  He  had  been  production 
manager  for  Radio  Reports  Inc. 

JOSEPH  P.  BRAUN,  media  director,  v.p.  and  board 
member  of  Kenyon  &  Eckhardt,  N.  Y.,  honored 
by  his  agency  for  his  25  years  of  service. 

EDWARD  MILLER,  production  supervisor  at  D'Arcy 
Adv.  Co.,  St.  Louis,  elected  president  of  Produc- 
tion Managers'  Club,  that  city,  installed  at 
dinner  Nov.  14.  He  succeeds  DON  HERMANN, 
Arthur  R.  Mogge  Inc.  Other  new  officers: 
BERN  IE  LEOPOLD,  Gardner  Adv.  Co.,  v.p.;  HENRY 
HOESTER,  B.  J.  Teach  &  Assoc.,  secretary,  and 
MADELEINE  KELLY,  Kelly,  Zahrndt  &  Kelly  Inc.. 
treasurer. 

ROBERT  R.  BURTON,  v.p.  and  manager  of  Chicago 
office  of  Kenyon  &  Eckhardt  Inc.,  appointed 
chairman  of  publicity  and  advertising  committee 
for  52d  annual  Christmas  Seal  sale  drive  con- 
ducted by  Tuberculosis  Institute  of  Chicago  and 
Cook  County,  which  started  Nov.  14.  WILLIAM  W. 
WILSON  JR.,  manager  of  tv-radio  department, 
Young  &  Rubicam,  Chicago,  placed  in  charge  of 
broadcast  media. 


FILM 


MR.  SCHOTTENFELD 

tions. 


HERBERT    T.  SCHOTTENFELD, 

member  of  legal  department 
of  United  Artists  Corp.,  to 
v.p.  of  United  Artists  Televi- 
sion Inc.  (UA  subsidiary)  as 
well  as  counsel.  JOHN  J.  MUL- 
VIHILL,  account  executive  at 
General  Teleradio  and  for- 
merly sales  manager  of 
radio-tv  department  at  Gen- 
eral Artists  Corp.,  to  UA-TV 
as  general  sales  executive 
specializing  in  network  and 
national  advertiser  presenta- 


FREDERICK  C.  HOUGHTON,  associate  counsel  for 
Loew's  Inc.,  appointed  v.p.  and  resident  counsel 
for  Jack  Wrather  Organization,  tv-radio  pro- 
gram production-distribution  company.  EDWARD 
TISCH,  v.p.  and  treasurer  of  Jack  Wrather  Organi- 
zation, also  named  financial  v.p.  of  Independent 
Television  Corp.,  international  tv  film  produc- 
tion-distribution organization  formed  by  JWO 
in  association  wth  Associated  Televison  Ltd., 
London. 


Page  100  • 


November  17,  1958 


Broadcasting 


PAUL  N.  ROBINS,  former  v.p.  of  United  Factors 
Corp.  and  Manufacturers  Trust  Corp.,  to  presi- 
dent of  Permafilm  Inc.  (Perma  Film  Protection, 
Perma-New  Scratch  Removal  System),  N.  Y., 
succeeding  late  PIERRE  CLAVEL. 

ALAN  HARTMAN,  formerly  with  sales  staff  of  RKO 
Radio  Pictures,  N.  Y.,  appointed  v.p.  of  sales  for 
Jayark  Films  Corp.,  N.  Y.,  covering  North  and 
South  Carolina,  Kentucky,  Alabama  and  Ohio. 

WALT  PLANT,  eastern  division  manager  for  In- 
dependent Television  Corp.,  and  before  that 
eastern  division  v.p.  of  TPA,  has  resigned  to 
open  his  own  production  firm  in  Hollywood.  First 
effort  will  be  dramatic  series  called  Tundra. 

LEE  SAVIN,  former  executive  v.p.  of  California 
Studios  and  United  Television  Programs,  to 
Desilu  Productions  as  director  of  its  commercial 
film  division.  ED  HlLLIE,  recently  transferred  to 
commercial  division  from  production  depart- 
ment, will  serve  as  production  manager  under 
Mr.  Savin.  FRED  BALL  has  also  been  assigned  to 
division  as  administrative  consultant. 

WILLIAM  ALLAND,  Hollywood  film  producer  spe- 
cializing in  science  fiction  themes,  named  to 
produce  World  of  Giants,  CBS-TV  half-hour  film 
series. 

KENNETH  DANIELS,  former  sales  director  of  KPOL 
Los  Angeles,  has  joined  Warner  Bros.  Tv  Com- 
mercial &  Industrial  Film  Div.  as  western  sales 
representative.  ART  LIEBERMAN,  formerly  with 
commercial  department  of  MGM-TV,  has  also 
joined  Warner  Bros,  division  as  production  co- 
ordinator. 


NETWORKS 


VINCENT  MURRAY  and  JOHN  P.  FENDLEY,  appointed 
account  executives  in  sales  department  of  ABC- 
TV  Central  Div.,  effective  today  (Nov.  17)  Mr. 
Murray  joins  the  network  from  Hearst  Adv. 
Service,  of  which  he  was  manager  of  Chicago 
marketing  and  plans  department.  Mr.  Fendley 
has  been  on  sales  staff  of  Household  Magazine 
Dept.  of  Capper  Publications  Inc. 

BERNARD  F.  (BEN)  FLYNN,  formerly  with  news  and 
special  events  department,  WNYC  New  York,  to 
executive  producer,  CBS  Radio  News'  Public 
Affairs  Div.,  succeeding  RALPH  T.  BACKLUND,  re- 
signed to  join  American  Heritage  Foundation  as 
assistant  managing  editor,  Horizon  magazine. 

EDWARD  J.  ROTH  JR.,  formerly  program  manager 
of  WGN-TV  Chicago  and  WNDU-TV  South 
Bend,  Ind.,  to  NBC  International  Ltd.  as  station 
consultant  in  Latin  America. 


STATIONS 


MRS.  A.  K.  REDMOND,  sales  and  business  manager, 
WHP-AM-FM-TV  Harrisburg,  Pa.,  elevated  to 
general  manager  of  CBS -affiliated  stations.  Other 
appointments:  HARRY  HINKLEY,  radio  program  di- 
rector; JOHN  V.  GROVE,  radio  sales  and  promotion 
manager;  JOSEPH  HARPER,  tv  program  director; 
GEORGE  GOTTSCHALK,  tv  sales  and  promotion 
manager,  and  E.  DANIEL  LEIBENSPERGER,  chief  en- 
gineer. 


MR.  BELL 


SHOLAR 


CHARLES  E.  BELL,  formerly  di- 
rector of  television  of  WBTV 
(TV)  Charlotte,  N.  C,  and 
national  sales  manager  of 
WSPA-TV  Spartanburg,  S.  O, 
since  1956,  promoted  to  gen- 
eral sales  manager  of  WSPA- 
TV.  JOHN  P.  SHOLAR,  formerly 
sales  manager  of  WNOK-TV 
Columbia,  S.  C,  appointed 
local  and  regional  sales  direc- 
tor of  WSPA-TV. 

GEORGE  CARROLL,  formerly 
program  director,  WFBG- 
AM-TV  Altoona,  Pa.,  and 
manager  of  WNHC  New 
Haven,  Conn.,  named  to 
newly-created  post  of  station 
manager  of  WNBF-AM-TV 
Binghamton,  N.  Y.,  Triangle 
Publications  stations. 

DONALD  MacLACHLAN,  formerly 
general  manager  of  KANS 
Wichita,  Kan.,  to  KIKK 
Bakersfield,  Calif.,  in  similar 
capacity. 


KTRK-TV,  channel  13 


F.  GEER  PARKINSON,  formerly  program  manager  of 
WBNS  Columbus,  Ohio,  to  WCAE  Pittsburgh  as 
station  manager,  effective  Nov.  24,  replacing 
R.  CLIFTON  DANIEL,  severely  injured  in  auto  acci- 
dent. 


DONALD  J.  TARGESER,  sales 
manager  of  KDKA-AM-FM 
Pittsburgh  since  1956.  adds 
duties  as  assistant  general 
manager  of  stations.  Mr. 
Trageser  joined  KDKA  as  ac- 
count executive  in  1952. 

ALEX  BONNER  named  local 
sales  manager  of  WHBQ-TV 
Memphis,  Tenn. 


MR.  TRAGESER  LINCOLN  L.  (LINK)  HUBERT  pro- 
moted to  merchandising  man- 
ager of  WLW-AM-TV  Cincinnati  today  (Nov. 
17),  succeeding  FRED  WILSON,  resigned  to  join  Leo 
Burnett,  Chicago,  as  merchandising  and  promo- 
tional representative  of  media  department. 

RICHARD  (CACTUS)  PRYOR  promoted  to  newly- 
created  post  of  program  manager,  KTBC-AM- 
TV  Austin  and  KRGV-AM-TV  Weslaco,  both 
Texas.  DAN  LOVE,  KTBC-TV  sports  director,  adds 
duties  as  program  director.  JIM  MORRISS  named 
KTBC  program  director  and  JAY  HODGSON, 
KTBC  chief  announcer,  adds  duties  of  night 
operations  director. 

BARRY  NEMCOFF,  with  WCAU-TV  Philadelphia 
since  1955,  named  news  editor.  Mr.  Nemcoff  has 
also  been  assigned  to  public  affairs  department 
and  will  edit  new  program,  The  Face  of  Phila- 
delphia. 

STEVE  MARKO,  WMET  Miami  Beach,  Fla.,  d.j.,  pro- 
moted to  program  director.  Other  WMET  ap- 
pointments: JOHNNY  THOMAS,  formerly  of  WKAT 
Miami,  to  air  personality  and  GARY  ALLEN,  for- 
merly of  WING  Dayton,  Ohio,  to  air  personality. 
FRED  CAPOSELLA,  horse  race  broadcaster,  has 
signed  exclusive  contract  with  WMET  to  give 
nightly  race  resume  throughout  turf  season  in 
south  Florida. 

JOE  PATRICK,  sports  director,  KFAB  Omaha,  adds 
duties  as  member  of  KMTV  (TV)  Omaha  sports 
department. 

LESLIE  BANOS,  formerly  film  editor,  WIIC  (TV) 
Pittsburgh,  to  WTAE  (TV),  that  city,  in  similar 
capacity. 

TONY  PARKER,  formerly  sports  director,  WTVH 
(TV)  Peoria.  111.,  and  presently  chief  an-nouncer 
for  KMSP-TV  Minneapolis,  named  KMSP-TV 
sports  director. 

GLORIA  BEST,  formerly  with  WCHS-TV  Charles- 
ton, W.  Va.,  in  continuity  department,  to  WCAW 
Charleston  as  women's  director.  Miss  Best  will 
also  head  WCAW  commercial  production  de- 
partment. 

JIMMY  DUNNE,  air  personality  and  producer- 
director  from  Washington,  to  KNAF  Fredericks- 
burg, Tex.,  as  head  of  AP  news  department  and 
special  programming.  CURTIS  SHORT,  formerly 
sales  representative  with  Columbia  and  Decca 
Records,  to  KNAF  as  commercial  manager. 

PARKE  BLANTON,  continuity  and  production  direc- 


tJew  TRIPLE  PARLAY  TO  PROFITS 
FOR  RADIO  STATIONS  with  .  .  . 


Proved  the  most  potent  promotional 
gimmick  in  years  for  radio  stations  from 
New  York  to  Seattle.  First  test  market  sta- 
tion put  out  £,500  sets  last  year — equal  fo 
$200,000  time  sales  on  this  plan — picked  up 
its  Pulse,  too.  How?  You  trade  $100  worth 
of  Newsette  radios  (5)  for  every  $100  worth 
of  time  bought.  You  net  $30  plus  a  time 
contract.  Set  no  bigger  than  a  king-size 
cigarette  pack,  weighs  only  7Vi  oz.  Improved 
triple-power  RCA-transistor  superheterodyne 
circuit  with  printed  chassis.  Long-life  9-volt 
battery.  Feather-weight  ear-speaker  ex- 
clusively for  personal  reception.  All  top- 
quality  guaranteed  components. 

BE  FIRST  IN  YOUR  AREA! 
Write,  wire,  or  phone  for  details.  Or  send 
$15.00    check   for   sample    set.    Same  price 
applies  for  use  by  station  personnel  who  carry 
Newsette   to    monitor    programs  on-the-run. 

NEWSETTE  MFG.CO.  Dep,c?n'crn",f-6Mai,'on  s' 


Broadcasting 


November  17,  1958    •    Page  101 


PEOPLE  CONTINUED 


tor  of  WBNS  Columbus,  Ohio,  named  program 
director. 

BARTON  FELIOWES,  formerly  with  WITH  Balti- 
more, to  WMCA  New  York  as  account  execu- 
tive. JOAN  HEVERIN,  formerly  with  CBS  Radio 
Spot  Sales  and  Avery-Knodel  Inc.,  to  WMCA 
sales- promotion  manager.  BONNIE  BANTLE,  for- 
merly of  L.  H.  Hartman  Co.,  named  secretary  to 
general  manager. 

RAY  T.  MILLER,  president  of  Cleveland  Broadcast- 
ing Inc.  (WERE  Cleveland),  elected  to  4-year 
term  as  Ohio  state  senator. 

RAY  MOTLEY,  assistant  general  manager  and  com- 
mercial manager  of  Ft.  Hamilton  Broadcasting 
Co.  (WMOH-AM-FM  Hamilton,  Ohio),  elected 
to  Ohio  general  assembly. 

JOSEPH  S.  SINCLAIR,  WJAR-TV  Providence,  R.  I., 
station  manager,  has  been  elected  to  School 
Committee  of  Warwich,  R.  I.  WALTER  H.  COVELL, 

WJAR-TV  assistant  program  manager,  elected 
to  Town  Council  of  Barrington,  R.  I. 

RICHARD  S.  CARTER,  president-general  manager, 
WAMM  Flint,  Mich.,  died  Nov.  6  fallowing  heart 
attack. 

HERBERT  GLEITZ,  board  chairman  of  Cleveland 
Broadcasting  Inc.  (WERE  Cleveland)  died  Nov.  7 
in  New  York  hospital  following  heart  attack. 

HARRY  LeVAN,  63,  known  as  Carny  C.  Carny, 
television  clown  over  WCAU-TV  Philadelphia, 
died  Nov.  11  in  U.  of  Pennsylvania  Hospital  fol- 
lowing heart  attack. 


PROGRAM  SERVICES  .  :\: 

JOSEPH  MORTON,  formerly  ad- 
ministrative assistant  to  v.p. 
in  charge  of  sales  for  Wilding 
Picture      Productions  Inc., 
Chicago,  named  general  man- 
ager of  Wilding-Tv,  newly- 
formed  tv  commercials  sub- 
sidiary with  headquarters  in 
Chicago.  MIKE   STEHNEY,  for- 
merly executive  v.p.  and  gen- 
eral manager  of  Chicago  stu- 
dio of  Kling  Films  Div.,  to 
MR.  MORTON       Wilding-Tv   as   executive  tv 
producer.  CARL  NELSON,  formerly  editorial  super- 
visor of  Chicago  studio  of  Kling,  to  Wilding- 
Tv  in  similar  capacity. 

DAVE  BERN  IE,  formerly  general  manager  of  Famous 
Music  Co.'s  west  coast  office  and  Joy  Co.,  named 
general  manager  of  Bel  Canto  Music  Co.,  Holly- 
wood publishing  organization  headed  by  Lib- 
erace. 

EARL  E.  FOWLER,  formerly  general  sales  manager 
of  Don  Allan  Mid-Town  Chevrolet,  N.  Y.,  ap- 
pointed managing  director  of  Sales  Promotion 
Services  Inc.,  subsidiary  of  Community  Club 
Services  Inc.  Subsidiary  was  recently  formed  to 
handle  distribution  of  "sweepstakes"  in  in-store 
supermarket  promotion. 


PROFESSIONAL  SERVICES 


JAMES  COPE,  formerly  Chrysler  Corp.  v.p..  elected 
president  of  Selvage  &  Lee,  public  relations, 
N.  Y.  JAMES  P.  SELVAGE,  founder  of  organization 
in  1938,  to  chairman  of  board. 


REPRESENTATIVES 


NORMAN  F.  FLYNN,  formerly  with  Radio  Ad- 
vertising Bureau  account  staff,  has  joined 
Broadcast  Time  Sales,  N.  Y.,  radio  station  rep- 
resentative, as  account  executive. 


GERALD  M.  GOLDBERG,  account  executive  with 
Brandt  Public  Relations,  N.  Y.,  which  specializes 
in  broadcast  accounts,  appointed  v.  p. 


MANUFACTURING   

JOSEPH  P.  GORDON,  with  DuMont  Labs  Inc.,  Clif- 
ton, N.  J.,  since  1950,  appointed  general  manager 
of  tube  operations.  Mr.  Gordon  had  been  acting 
manager  for  past  few  months. 


STRAIGHT  SHOOTIN" 


MkOttON 

 1 

^MMMVHll 

Ml°*Crv  WIS. 

1 

1 

DUO**^"" 

i  l\'u 

OIK  A  LI 

ALL  28  OF  TOP  28  SHOWS 
35  OF  TOP  38  SHOWS 
42  OF  TOP  50  SHOWS 
84%  OF  TOP  50  SHOWS 
ON  WREX-TV 

*BASED  on  20  county  survey  con- 
ducted July  19  thru  July  25,  1958 
by  Amer.  Research  Bureau. 

CBS-ABC  NETWORK  AFFILIATION 
represented  by  H-R  TELEVISION,  INC. 
J.  M.  Baisch,  General  Manager 


NORTON  SPITZER,  formerly  with  Admiral  Distribu- 
tors, Chicago  Div.,  appointed  advertising  and  sales 
promotion  manager  of  RCA  Victor  Distributing 
Corp.,  that  city. 

JOHN  R.  HOWLAND,  formerly  general  sales  man- 
ager, Dage  Television  Div.,  Thompson  Products 
Inc.,  Cleveland,  appointed  sales  manager-closed 
circuit  television  and  product  control  equipment 
for  Philco  Corp's  Government  &  Industrial  Div., 
Philadelphia. 

W.  G.  FEE,  manager  of  outside  construction  sales, 
Graybar  Electric  Co.,  N.  Y.,  to  manager  of  newly- 
reorganized  Lexington,  Ky.,  branch  office.  Other 
appointments:  W.  J.  HEWITT,  supervisor  at  Lexing- 
ton, to  operating  manager  there;  F.  C.  SWEENEY, 
manager  of  Graybar's  Queens  Plaza,  N.  Y.,  dis- 
trict headquarters,  to  district  sales  manager, 
eastern  district  H.  V.  BELL,  district  financial  man- 
ager, Minneapolis,  transferred  to  Detroit  in 
same  capacity. 

WILLIAM  OTTO  SCHONING,  59,  pioneer  electronics 
equipment  distributor,  and  former  treasurer  of 
National  Radio  Products  Distributors  Assn.,  died 
Nov.  3  in  Fort  Myers,  Fla. 


TRADE  ASSNS.  ■■rr:r^ 

IRV  KUPCINET,  Chicago  Sun-Times  columnist; 
FRANK  ATLASS,  program  director  at  WBBM-TV, 
that  city,  and  NED  WILLIAMS,  Chicago  Unlimited, 
elected  to  represent  Chicago  chapter  on  na- 
tional board  of  Academy  of  Television  Arts  & 
Sciences.  Messrs.  Kupcinet,  Atlass  and  Williams 
are  president,  first  v.p.  and  secretary,  respec- 
tively, of  Chicago  ATAS. 


GOVERNMENT 


Page  102    •    November  17,  1958 


ROGER  G.  KENNEDY,  formerly  in  NBC  radio  and  tv 
news  and  public  affairs  programming  and  sales, 
appointed  director  of  Labor  Dept.'s  office  of  in- 
formation, effective  Dec.  15.  Since  1957  he  has 
been  executive  director  of  Dallas  (Tex.)  Coun- 
cil on  World  Affairs. 


PROGRAMS  &  PROMOTIONS 

WO  WO  Sets  Up  History  Award 

High  schools  in  Indiana  have  been  in- 
vited to  participate  in  a  project  designed  by 
WOWO  Fort  Wayne  to  promote  the  study 
of  history.  Carl  "w.  Vandagrift.  WOWO 
station  manager,  announced  the  establish- 
ment of  the  WOWO  Heritage  Award  to 
honor  the  student  who  has  made  the 
greatest  effort  to  increase  his  or  her  knowl- 
edge of  history  during  the  regular  school 
term.  Each  school  will  select  its  best 
qualified  representative,  who  then  must 
submit  to  WOWO  an  essay  of  not  more 
than  150  words  on  what  he  or  she  per- 
sonally gained  from  the  classwork.  The 
winning  student  will  receive  a  trophy  and 
an  all-expense  paid  tour  of  historical  places, 
and  will  be  accompanied  by  the  winner's 
history  teacher.  The  teacher  in  each  entering 
school  will  receive  a  certificate  of  merit  to 
be  presented  during  the  school's  annual 
"Recognition  Day." 

WABC  Gives  Clues  in  Times  Sq. 

WABC  New  York,  in  connection  with  its 
"Mystery  Personality"  contest,  has  installed 
an  electric  sign  at  47th  St.  and  Broadway, 
on  which  a  daily  "bonus"  clue  will  be  given 
through  use  of  running  letters.  Clues  are 
also  given  throughout  the  program  day  on 
the  air.  The  Times  Square  sign  will  read: 
"Today's  bonus  clue  in  the  WABC  Mystery 
Personality  Contest  is.  .  .  ."  Grand  prize 
winner,  besides  receiving  a  trip  to  Rio  de 
Janeiro,  will  have  his  name  "in  lights"  on 
the  Broadway  sign. 

Listeners  Respond  to  WEEP 

WEEP  Pittsburgh  reports  that  13,000 
listeners  responded  to  the  station's  "All  Day 
Giveaway"  promotion.  For  a  10-day  period 
WEEP  listeners  were  told  that  the  station 
would,  on  a  certain  day,  give  away  all  the 
records  played  on  the  station,  one  record 
per  listener  in  an  all  day  drawing. 

Farm  Youths  Compete  at  KCMO 

In  a  calf  contest  open  to  4-H  and  Future 
Farmers  of  America  members  in  Kansas 
and  Missouri,  KCMO  Kansas  City  will 
award  contestants  whose  beef  calves  show 
the  most  efficient  and  fastest  rate  of  gain. 
Entrants  have  until  Jan.  1  to  enter  their  calf 
projects    through   local   county  extension 


Broadcasting 


k- 


HOLIDAYS  IN  TULSA 

To  promote  international  under- 
standing, KTUL  Tulsa,  Okla.,  has  ex- 
tended an  invitation  to  a  Russian  fam- 
ily to  spend  the  Christmas  and  New 
Year  holidays  in  Tulsa  as  guests  of 
KTUL. 

"This  is  a  sincere  gesture  of  good- 
will, designed  to  promote  deeper  un- 
derstanding between  the  peoples  of  the 
United  States  and  Russia,"  said  James 
H.  Schoonover,  KTUL  general  man- 
ager. "The  invitation  was  tendered  by 
telephone  [Nov.  7]  .  .  .  through  the 
director  of  Moscow  Radio,  and  it  was 
requested  that  the  Soviet  station  select 
the  family.  KTUL  will  make  arrange- 
ments for  air  travel,  accommodations 
and  incidentals.  I  feel  there  is  no 
better  way  to  express  our  desires  for 
world  peace  than  through  having  a 
Russian  family  with  us  during  our 
most  joyous  seasons." 


agents  or  vocational  agriculture  instructors. 
Prizes  of  $250,  $150  and  $100  in  college 
scholarships,  or  a  cash  award  to  be  applied 
towards  their  farming  program,  will  be 
made  on  the  basis  of  a  240-day  feeding 
period.  The  KCMO  Calf  Contest  is  offered 
as  a  means  to  help  young  beef  producers 
learn  more  about  productive  feeding  factors. 

WTOP  Books  Two  for  Paris  Trip 

Between  Nov.  3  and  Dec.  20  listeners 
to  Eddie  Gallaher's  two  daily  shows  on 
WTOP  Washington  will  hear  clues  in  a 
contest  which  will  award  an  all-expense 
paid  trip  for  two  persons  to  enjoy  New 
Year's  Eve  in  Paris.  To  compete  for  the 
trip,  entrants  must  estimate  the  total  amount 
of  money  which  will  be  contributed  this 
year  in  the  station's  annual  Christmas  sea- 
son Dollars  for  Orphans  campaign.  Earliest 
postmarks  on  the  post  card  entries  will  de- 
cide the  winner  in  the  event  of  a  tie.  The 
winning  entry  will  be  announced  Dec.  22. 
The  winner  and  his  or  her  guest  will  fly 
to  Paris  via  British  Overseas  Airways  from 
New  York  on  Dec.  28  and  will  return  on 
Jan.  3. 

KGO-TV  Airs  Show  From  Park 

More  than  4,000  youngsters  answered 
the  call  of  "Miss  Nancy,"  hostess  of  KGO- 
TV  San  Francisco's  Romper  Room,  to  at- 
tend the  first  annual  "Romper  Room  Day" 
Nov.  1  in  Oakland's  Fairyland  Park.  Free 
tickets  for  the  outdoor  event  were  obtainable 
at  J.  J.  Newberry  stores,  sponsor  of  the 
weekday  morning  show.  The  day's  activities 
included  puppet  shows,  park  rides,  free  gifts 
and  a  live  telecast  of  Romper  Room. 

KAKC  Stars  in  Halftime  Show 

Extra  points  were  scored  by  KAKC  Tulsa, 
Okla.,  during  halftime  ceremonies  at  a  re- 
cent U.  of  Tulsa  football  game.  Before  the 
game  started  KAKC's  "Big  7"  disc  jockeys 
handed  a  lollipop  to  every  fan.  At  halftime 


a  high  fidelity  record  player  and  record 
albums  were  awarded.  Winners  were  an- 
nounced after  the  university  band  played 
the  popular  song,  "Lollipop,"  while  the 
d.j.'s  held  up  cards  spelling  out  KAKC 
and  Tulsa  U. 

KENT  Covers  Movie-Making 

Film  actors  William  Holden  and  John 
Wayne,  stars  of  the  Mahin-Rackin  Produc- 
tion of  "The  Horse  Soldiers"  now  on-loca- 
tion  in  Louisiana,  have  been  featured  in 
special  coverage  by  KENT  Shreveport. 
KENT  was  on  hand  to  air  welcoming 
ceremonies  during  which  keys  to  the  city 
were  presented  to  the  new  picture's  stars. 
KENT  has  scheduled  a  five-week  series  of 
on-location  broadcasts.  "The  Horse  Sol- 
diers," directed  by  John  Ford,  depicts  a 
raid  by  Union  cavalry  600  miles  through 
Confederate  territory. 

WIBG  Extends  Bulletin  Service 

Organizations  having  something  to  buy 
or  sell,  or  wanting  to  publicize  their  meet- 
ing dates,  have  a  new  advertising  source  in 
the  Greater  Philadelphia  area.  More  than 
500  community  bulletin  boards  are  being 
installed  in  grocery  stores  and  supermarkets 
in  a  public  service  project  sponsored  jointly 
bv  WIBG  Philadelphia  and  Seiler's  Meat 
Products  Inc.  The  free  service  is  an  out- 
growth of  WIBG's  Bulletin  Board  program, 
also  sponsored  by  Seiler's,  which  covers 
community  meetings  and  events  of  clubs, 
churches  and  civic  groups.  All  food  stores 
in  the  area  are  eligible  to  participate,  WIBG 
announced. 

ETV  Center  Offers  Art  Series 

Art  and  Artists:  Great  Britain,  a  National 
Educational  Television  series  of  eight  films, 
will  be  presented  by  U.  S.  educational  tv 
stations  in  the  coming  months.  Produced 
by  BBC-TV  in  cooperation  with  the  Educa- 
tional Television  and  Radio  Center.  Ann 
Arbor,  Mich.,  the  series  is  offered  exclusive- 
ly in  the  U.  S.  by  the  Center.  Some  of  the 
programs  have  been  awarded  certificates  of 
merit  at  Edinburgh,  Venice  and  Cannes 
Film  Festivals,  it  was  reported. 

Jaycees  Raise  Funds  at  KBCS 

The  Jr.  Chamber  of  Commerce  of  Grand 
Prairie,  Tex.,  has  celebrated  its  second  an- 
nual Jaycee  Radio  Day  on  KBCS,  that  city. 
Club  members  sold  advertisements  and 
carried  out  all  announcing  duties  in  return 
for  a  share  of  the  day's  proceeds,  which 
will  be  used  in  the  organization's  non-profit 
projects. 

WDSU-TV  Spotlights  Heart  Job 

A  telecast  of  a  heart  operation  from 
New  Orleans'  Charity  Hospital  has  been 
shown  over  ch.  6  WDSU-TV  in  that  citv, 
reports  the  station.  The  program,  in  black 
and  white,  was  viewed  by  6,000  physicians 
attending  the  Southern  Medical  Assn.  meet- 
ings which  had  begun  the  previous  week. 
Surgeons  and  physicians  explained  to 
viewers  the  various  procedures  involved 
during  the  operation. 


WWJ-TV  Adds  Oriental  Flavor 

Promotion  cards  filled  with  Chinese 
characters  were  used  by  WWJ-TV  Detroit 
to  announce  an  hour-long  remote  telecast 
from  a  Chinese  restaurant,  Victor  Lim's, 
which  was  celebrating  its  eighth  anniver- 
sary. The  cards  were  translated  by  an  an- 
nouncer. The  Nov.  2  telecast  featured  the 
preparation  of  Chinese  foods,  music  and 
dancing.  Detroit  civic  and  business  leaders 
as  well  as  WWJ-AM-TV  personalities  were 
in  attendance. 

Check  Artists  Foiled  by  KOIL 

Bad  check  artists  beware!  Don't  operate 
in  the  Omaha  area!  That  is  if  you  want  to 
continue  to  ply  your  nefarious  trade  in 
freedom.  KOIL  Omaha  broadcasts  the 
names  of  rubber  check  writers  as  well  as 
other  allied  information  regarding  worth- 
less checks  for  the  benefit  of  local  business- 
men, every  weekday  in  the  morning  and 
afternoon.  KOIL  notes  that  phony  checks 
cause  merchants  to  be  "bilked  out  of  mil- 
lions of  dollars"  and  considers  its  Check 
Alert  a  "vital  public  service." 

WGAR  to  Air  Concerts  for  CBS 

CBS  Radio,  for  the  second  successive 
year,  will  broadcast  a  20-week  series  of 
concerts  of  the  Cleveland  Orchestra  on 
Sundays  1:05-2  p.m.,  starting  Dec.  28.  The 
broadcasts  are  originating  from  WGAR 
Cleveland,  which  is  offering  the  series  in 
cooperation  with  the  board  of  directors  of 
the  Cleveland  Orchestra.  The  Peoples 
Broadcasting  Corp.,  owner  of  WGAR,  is 
donating  $10,000  to  the  Music  Arts  Assn.  to 
help  make  the  broadcasts  possible. 


WNEP-TV  now  delivers  the  best  possible  cover- 
age of  the  prosperous  Scranton-Wilkes-Barre 
trading  area  at  the  lowest  cost-per-thousand. 
In  North  Eastern  Pennsylvania's  21-county  area, 
WNEP-TV  now  hits  a  total  of  336,157  TV  homes 
(plus  about  65,000  more  reached  by  two  satel- 
lites) ...  blanketing  a  booming  industrial  center 
with  annual  retail  sales  of  over  $2  billion.  Add 
ABC-TV's  top-rated  shows... fine  new  local  pro- 
gramming from  studios  in  both  Scranton  and 
Wilkes-Barre...and  WNEP-TV  makes  the 
"prettiest  picture"  for  advertiser  and  viewer! 

REPRESENTED  BY  AVERY- KNODEL,  INC. 


EP-TV 


CHANNEL  16 
SCRANTON/ 
WILKES  - BARRE 


A  TRAN  S  CONTI  N  E  NT  STATION  r, 

WROC-TV.  Rochester,  N.Y.  •  WSV».  WSVA-TV.  Harrisonburg 
WGR.  WGR-TV.  Buffalo  •  WNEP-  TV.  Scranlon-Wilkes  •  Barre  I 


Broadcasting 


November  17,  1958    •    Page  103 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Nov.  6  through  Nov.  12 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 


DA — directional  antenna,  cp — construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts,   w — watt,  mc — megacycles.  D — day.  N — 


Abbreviations: 

night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization. 
STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 

ACTIONS  BY  FCC 

Harrieburg.  111. — Turner-Farrar  Assn. — Grant- 
ed ch.  3;  ERP  100  kw  vis.,  50  kw.  aur.;  ant. 
height  880  ft.  P.O.  address  %  O.  L.  Turner,  21-23 
W.  Poplar  St.,  Harrisburg.  Announced  Nov.  12. 

Pittsburgh,  Pa. — Metropolitan  Pittsburgh  Tele- 
vision Station— Granted  ch.  16*  (482-488  mc); 
ERP  138  kw  vis.,  69.2  kw  aur.;  ant.  height  710  ft. 
Estimated  construction  cost  $149,520,  first  year 
operating  cost  $40,000.  P.O.  address  4337  Fifth 
Ave.,  Pittsburgh.  Studio  location  Pittsburgh. 
Trans,  location  Allegheny  County.  Geographic 
coordinates  40°  26'  46"  N.  Lat.,  79°  57'  51"  W. 
Long.  Trans. -ant.  RCA.  Legal  counsel  Fischer, 
Willis  &  Panser,  Washington,  D.  C.  Station  will 
be  operated  as  educational  in  conjunction  with 
WQED  (TV)  Pittsburgh,  owned  by  Metropolitan 
Pittsburgh.  Announced  Nov.  12. 


New  Am  Stations 


Translators 


Headwaters  Television  Translator  Corp.  (% 
Emmet  R.  O'Meara,  Box  83),  Bemidji,  Minn. — 
Granted  eps  for  6  new  tv  translator  stations  to 
serve  Bemidji  (ch.  72  and  75),  Deer  River  (ch. 
70  and  74),  and  Cass  Lake  (ch.  78  and  82)  by 
translating  programs  of  KDAL-TV  (ch.  3), 
Duluth,  Minn.,  and  WDSM-TV  (ch.  6),  Superior, 
Wis.  Announced  Nov.  12. 


ACTIONS  BY  FCC 

Williamsburg,  Ky. — Whitley  County  Bcstg.  Co. 

—Granted  1440  kc,  500  w  D.  P.O.  address  H.  T. 
Parrott,  Campbellsville,  Ky.  Estimated  construc- 
tion cost  $14,600,  first  year  operating  cost  $27,375, 
revenue  $40,150.  Owners  are  H.  T.  Parrott,  R.  D 
Ingram,  J.  W.  Pickett  and  John  H.  Reynolds 
(25%  each);  Mr.  Parrott  owns  8.8%  of  WLOC  and 
1.6*%  of  WTCO,  both  Campbellsville,  Ky.  M". 
Ingram  owns  5.3%  of  WLOC  and  7%  of  WTCO. 
Mr.  Pickett  is  general  manager,  South  Central 
Ky.  Bcstg.  Corp.  Mr.  Reynolds  is  florist.  An- 
nounced Nov.  12. 

Ellsworth,  Me. — Coastal  Bcstg.  Co. — Granted 
13c0  kc,  1  kw  D.  P.O.  address  Donald  E.  Knowles, 
20  Harthorn  Ave.,  Bangor,  Me.  Estimated 
construction  cost  $13,575,  first  year  operating 
cost  $40,000,  revenue  $45,000.  Owners  are  Milton 
C.  Chapman,  Donald  E.  Knowles  and  Nicholas  P. 
Brountas  (each  one-third).  Mr.  Chapman  is 
handling  personal  investments;  Mr.  Knowles  is 
sales  manager  of  WABI-AM-TV  Bangor,  Me.; 
Mr.  Brountas  is  attorney.  Announced  Nov.  12. 

Kanab,  Utah — Harold  J.  Arnoldus — Granted 
1240  kc,  250  w  unl.  P.O.  address  40  East  108  North, 
St.  George,  Utah.  Estimated  construction  cost 
$15,844,  first  year  operating  cost  $25,000,  revenue 
$30,000.  Mr.  Arnoldus,  sole  owner,  is  in  loan  busi- 
ness. Announced  Nov.  1-2. 


APPLICATIONS 

Tucson,  Ariz. — Grabet  Inc.  Radio  Enterprises, 

940  kc,  250  w  unl.  P.O.  address  Box  933,  Beverly 
Hills,  Calif.  Equal  partners  are  Richard  Grand, 
attorney,  and  Betty  Ann  Pettit,  sec.-treas., 
KINK  Phoenix,  Ariz.  Announced  Nov.  12. 

Thomaston,  Ga. — Thomaston  Radio,  1590  ke, 
500  w  D.  P.O.  address  %  Mike  McDougald, 
WCHK  Radio,  Canton,  Ga.  Estimated  construc- 
tion cost  $16,605,  first  year  operating  cost  $50,000, 
revenue  $75,000.  Equal  partners  are  Mr.  Mc- 
Dougald and  Robert  D.  Peterson,  each  owner  of 
20%  of  WCKK.  Announced  Nov.  12. 

Evanston,  111. — Skokie  Valley  Bcstg.  Co.,  1550 
kc,  1  kw  D.  P.O.  address  11516  Oxnard  St.,  North 
Hollywood,  Calif.  Estimated  construction  cost 
$17,950,  first  year  operating  cost  $52,000,  revenue 
$72,000.  Ownership:  Gordon  A.  Rogers  (80%h 
owner  of  KB  LA  Burbank,  Calif.,  and  John  Pave 
(20%),  student.  Announced  Nov.  6. 

Granite  City,  111. — East  Side  Bcstg.  Co.,  920  kc, 
500  w  D.  P.O.  address  1-939  Delmar  Ave.,  Granite 
City.  Estimated  construction  cost  $60,565,  first 
year  operating  cost  $110,000,  revenue  $100,000. 
Applicant  is  owned  97.8%  by  Quad  City  Publish- 
ing Co.,  publisher  of  Granite  City  Press  Record. 
Announced  Nov.  12. 

Lansing,  Mich. — Herbert  T.  Graham,  1010  kc, 
500  w  D.  P.O.  address  Box  965,  4215  Glenwood 
Ave.,  Lansing.  Estimated  construction  eost 
$37,530,  first  year  operating  cost  $62,900,  revenue 
$84,240.  Mr.  Graham,  sole  owner,  is  contractor. 
Announced  Nov.  10. 

Winchester  Va.  —  Frederick  County  Bcstrs., 
1480  kc,  1  kw  D.  P.O.  address  %  Station  WPAQ, 
Mt.  Airy,  N.  C.  Estimated  construction  cost 
$24,060,  first  year  operating  cost  $36,000,  revenue 
$42,000.  Applicants  are  Mr.  and  Mrs.  Ralph  D. 
Epperson.  Mr.  Epperson  owns  WPAQ.  Announced 
Nov.  12. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

(Announced  Nov.  12) 

KAHI  Auburn,  Calif. — Granted  increase  of 
power  on  950  kc  from  500  w,  DA-D,  to  1  kw, 
DA-D;   engineering  conditions. 

KYNO  Fresno,  Calif.— Designated  for  hearing 
application  to  increase  daytime  power  on  1300 
kc  (now  1  kw,  DA-2,  U)  to  5  kw  with  non-direc- 
tional antenna  during  daytime  hours  and  present 
directional  array  at  night;  made  KFRE  and 
KMAK,  Fresno,  parties  to  proceeding. 


CALIFORNIA 

250w  Network  affiliate 
in  attractive  climate 
area.  Fast  growing  mar- 
ket. Efficient  operation 
showing  good  profits. 
$175,000  easy  terms  to 
qualified  buyer. 


WEST  TEXAS 
FULLTIME  NETWORK 

$158,000 

Semi-major  market,  re- 
gional power,  growth 
market.  Some  terms. 


CENTRAL  TEXAS 
$50,000 
Daytime  Station  on  re- 
gional frequency.  This 
attractive  property  is  lo- 
cated in  a  single-station 
market.  Good  terms  to 
a  qualified  buyer. 


OHIO  FULLTIMER 

Good  power  on  600D 
frequency.  High  fixed 
assets.  Profitable.  Can 
be  more  so.  Also  FM. 
$100,000  cash  will  han- 
dle down  payment. 


1000  WATT  DAYTIMER 

$175,000 

Good  frequency,  150,000 
population  in  market. 
Profitable.  Perfect  for 
owner  -  operator.  29% 
down. 


HAMILTON  *  STUBBLE  FIELD   TWINING  and  Associates,  Inc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 

1737  DeSales  St.,  N.W. 
EX  3-3456 


Page  104    •    November  17,  1958 


Broadcasting 


T 


PROFESSIONAL  CARD 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DcSaies  St.,  N.  W.  ME.  8-541 1 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Bldg. 
REpublic  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3Q02  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 

5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 

Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
K  FULL  TIME  SERVICE  FOR  AM-FM-TV 
K  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For   Free  Catalog,   specify  course. 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Result!  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 

MEASURING  SERVICE 
SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-4281 


FREQUENCY  MEASUREMENT 

AM-FM-TV 

WLAK  ELECTRONICS  SERVICE,  INC. 
P.O.  Box    1211,   Lakeland,  Florida 
Mutual  2-1431,  5-5544 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


Broadcasting 


November  17,  1958    •    Page  105 


Planning 
a  Radio 
Station? 


One  of  RCA's  three  basic  de- 
signs (Plans  "A,"  "B,"  "C") 
for  new  or  modernized  stations 
may  offer  exactly  the  layout  and 
facilities  you  require.  Plan  "B," 
for  instance,  provides  the  extra 
studio  and  storage  space  for 
efficient  handling  of  the  varied 
programs  typical  of  a  com- 
munity or  medium -size  sta- 
tion. Studio,  announce  booth 
and  record  library  room  are 
part  of  this  plan. 


Now  available  free,  without 
obligation,  a  complete  station- 
planning  brochure.  Its  floor  plans, 
discussion  of  trends  and  equipment 
requirements  may  save  you  time 
and  money.  Write  RCA,  Dept. 
MC-22  Building  15-1,  Camden,  N.J. 

RADIO  CORPORATION 
of  AMERICA 


Tmk(s)  ® 


FOR  THE  RECORD  CONTINUED 


KXLA  Pasadena,  Calif.  —  Granted  increased 
daytime  power  on  1110  kc  from  10  kw  to  50  kw; 
engineering  conditions;  no  change  in  10  kw 
nighttime  operation. 

KGMS  Sacramento,  Calif. — Granted  modifica- 
tion of  daytime  pattern  with  engineering  con- 
ditions; operates  on  1380  kc,  1  kw,  U,  DA-2. 

KCOY  Santa  Maria,  Calif. — Granted  increase  of 
power  on  1400  kc  from  250  w,  U,  to  1  kw,  DA-N, 
U;  engineering  conditions. 

KCHA  Charles  City,  Iowa — Granted  increased 
power  on  1580  kc  from  250  to  500  w,  continued 
daytime  operation;   remote  control  permitted. 

WADP  Kane,  Pa. — Granted  increase  of  power 
from  500  w  to  1  kw,  continuing  operation  on 
960  kc,  D;  remote  control  permitted. 

WRKH  Rockwood,  Tenn. — Granted  increase  of 
power  from  500  w  to  1  kw,  continuing  operation 
on  580  kc,  D;  remote  control  permitted. 

KFRD  Rosenberg,  Tex.— Granted  mod.  of  li- 
cense to  change  station  location  to  Rosenberg- 
Richmond. 

WCFR  Fairfax,  Va. — Granted  nighttime  opera- 
tion on  1310  kc  with  500  w,  DA-N;  engineering 
conditions;  no  change  in  1  kw  daytime  opera- 
tion. 

APPLICATIONS 

WMMS  Bath,  Me. — Cp  to  increase  power  from 
500  w  to  1  kw. 

WAMD  Aberdeen,  Md. — Cp  to  change  hours  of 
operation  to  unlimited  using  power  of  500  w; 
install  directional  ant.  night  and  day  (DA-2). 

WCEM  Cambridge,  Md. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WBEC  Whitehall,  Mich.— Modification  of  cp  to 
increase  daytime  power  from  250  w  to  1  kw  and 
install  new  trans. 

KHOB  Hobbs,  N.  M. — Cp  to  change  frequency 
from  1280  kc  to  1390  kc  increase  power  from  1 
kw  to  5  kw;  change  ant. -trans,  location;  operate 
trans,  by  remote  control  from  studio  lecation; 
changes  in  ant.  (dec.  hgt.);  changes  in  ground 
system  and  install  new  trans. 

WALL  Middletown,  N.  Y. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  make 
changes  in  transmitting  equipment. 

KTMC  McAlester,  Okla. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 


New  Fm  Stations 


ACTIONS  BY  FCC 

Annapolis,  Md.  —  Annapolis  Bcstg.  Corp. — 
Granted  107.9  mc,  4.04  kw  unl.  P.O.  address  Box 
749,  25  School  St.,  Annapolis.  Estimated  construc- 
tion cost  $11,670,  first  year  operating  cost  $5,000, 
revenue  $5,000.  Applicant  is  also  licensee  of 
WANN  Annapolis.  Announced  Nov.  12. 

Waxahachie,  Tex. — Richard  Tuck  Enterprises 
—Granted  93.5  mc,  350  w.  P.O.  address  Box  731, 
Waxahachie.  Estimated  construction  cost  $2,685. 
first  year  operating  lost  $2,400,  revenue  $3,600. 
Applicant  is  owner  of  KBEC  Waxahachie.  An- 
nounced Nov.  12. 

Madison,  Wis. — Badger  Bcstg.  Co. — Granted 
101.5  mc,  45  kw.  P.O.  address  3800  Regent  St., 
Madison.  First  year  operating  cost  $10,800.  Ap- 
plicant is  licensee  of  WIBA  Madison.  Announced 
Nov.  12. 

APPLICATIONS 

Columbus,  Ohio — Radio  Columbus  Inc.,  95.5  mc, 
26.24  kw.  P.O.  address  %  Radio  Cincinnati  Inc., 
800  Broadway,  Cincinnati.  Estimated  construc- 
tion cost  $16,550,  first  year  operating  cost  $5,000. 
Applicant  is  licensee  of  WTVN  Columbus.  An- 
nounced Nov.  12. 

Fort  Worth,  Tex. — Tarrant  Bcstg.  Co.,  97.1  mc, 


21.8  kw.  P.O.  address  4801  W.  Freeway,  Ft.  Worth. 
Estimated  construction  cost  $28,575,  first  year 
operating  cost  $1,200.  Applicant  is  licensee  of 
KFJZ  Fort  Worth.  Announced  Nov.  10. 

Ownership  Changes 

ACTIONS  BY  FCC 

(Announced  Nov.  12) 

WHEP  Foley,  Ala.— Granted  assignment  of  li- 
cense to  Southwest  Alabama  Bcstg.  Co.  (WBCA 
Bay  Minette,  Ala.);  consideration  $45,000. 

KBAB  El  Cajon,  Calif.— Granted  transfer  of 
control  from  University  Motors,  Snowflake  Bak- 
ing Co.,  Kinrok  Co.  and  A.  W.  Carey  to  Dandy 
Bcstg.  Co.  (WPEO  Peoria,  111.,  and  KQEO  Albu- 
querque, N.  M.);  consideration  $204,000. 

KWBR  Oakland,  Calif.— Granted  assignment  of 
licenses  to  E.  N.  Warner  and  First  Western  Bank 
and  Trust  Co.,  as  trustee  to  settle  estate. 

WAIN  Columbia,  Ky. — Granted  transfer  of  con- 
trol from  S.  C.  Bybee  to  Lindsey  Wilson  College; 
latter  to  nay  $22,000  for  remaining  50.7%  interest. 

WADA  Shelby,  N.  C— Granted  assignment  of 
license  from  Eugene  Slatkin  and  Boyce  J.  Hanna 
to  Cleveland  County  Bcstg.  Co.  Mr.  Hanna  6623r,  . 
Harold  J.  Noles  33V6%,  and  Martha  Bookout 
Hanna;  consideration  $5,000  and  stock  arrange- 
ment. 

WABY  Albany,  N.  Y. — Granted  relinquishment 
of  coMtrol  by  David  A.  Kyle  through  sale  of 
25.8%  of  stock  to  Edward  L.  Trudeau  and  Toni 
Brady  for  $30,000. 

WIRY  Plattsburg,  N.  Y.— Granted  transfer  of 
control  from  Joel  H.  Scheier  to  WIRY  Inc. 
(Charles  B.  Britt,  president,  has  interest  in 
WLOS-AM-FM-TV  Asheville,  N.  C.);  considera- 
tion $175,000  and  employment  of  transferor  for 
five  years  for  total  sum  of  $25,000. 

WDLA  Walton,  N.  Y. — Granted  relinquishment 
of  negative  control  bv  E.  O.  and  Salenda  C.  Bush 
through  sale  of  32.8%  of  stock  to  Michael  J. 
Cuneen,  general  manager;  no  monetary  consid- 
eration. 

KFTV  Paris,  Tex. — Granted  acquisition  of  con- 
trol by  James  F.  and  Dorothy  Hendrix  through 
sale  of  51.2%  of  stock  by  D.  W.  and  Leeta  Brawn- 
er  for  $30,000  to  give  Hendrix  couple  full  owner- 
ship. 

KPLT  Paris,  Tex. — Granted  assignment  of  li- 
cense to  Ron  Litteral  of  Paris  Inc.  (KGKB  Tyler. 
Tex.);  consideration  $83,433. 


APPLICATIONS 

WICC-AM-TV  Bridgeport,  Conn. — Seeks  acqui- 
sition of  positive  control  of  licensee  (Bridgeport 
Bcstg.  Co.)  by  Philip  Merryman,  individually, 
through  purchase  of  stock  from  estate  of  G. 
Gresham  Griggs  for  $42,000.  Mr.  Merryman  in- 
creases ownership  from  43.35%  to  53.35%.  An- 
nounced Nov.  10. 

WMFJ  Daytona  Beach,  Fla. — Seeks  acquisition 
of  negative  control  of  licensee  (WMFJ  Inc.)  by 
Jack  Siegel,  who  increases  his  ownership  from 
25%  to  50%  through  purchase  of  stock  from 
Dale  S.  Phares  for  $2,000.  Announced  Nov.  12. 

KWEB  Rochester,  Minn. — Seeks  assignment  of 
license  from  Rochester  Music  City  lac.  to  Olm- 
stead  County  Bcstg.  Co.  for  $75,000.  Buyer  is  com- 
posed of  six  stockholders,  all  with  under  20%. 
They  also  have  interests  in  WECL  Eau  Claire, 
Wis.,  KBIZ  Ottumwa,  Iowa,  KDAL-AM-TV  Du- 
luth,  Minn.,  and  WQUA  Moline  and  WQUB  Gales- 
burg,  both  Illinois.  Announced  Nov.  12. 

WFVG  Fuquay  Springs,  N.  C. — Seeks  assign- 
ment of  license  from  J.  M.   Stephenson  tr/as 


Continued  on  page  110 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtionctl  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  106    •    November  17,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  200  per  word — $2.00  minimum  •  HELP  WANTED  250  per  word — $2.00  minimum. 

•  All  other  classifications  30<?  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  fnr  mailing  (Forward  remittance  separately,  pli-ase).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Needed,  staff  new  station!  Tape,  resume,  financial 
requirements  first  letter.  Guy  Christian,  Bel 
Aire  Motel,  Sterling,  Colorado. 


Management 


Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 


Sales 


Inland  Muzak  franchise  needs  top  industrial 
salesman.  If  successful,  a  very  nice  salary  and 
equity  can  be  yours.  Box  695G,  BROADCAST- 
ING. 


Thirty-forty  year  old  salesman  to  sell  and  service 
television  accounts  in  liberal  Kansas.  Preference 
given  to  stable,  civic  minded  family  man.  Good 
salary  and  commission  plan.  Also  need  experi- 
enced announcer.  Contact  Wendell  Elliott,  Dodge 
City,  at  phone  Hunter  3-6666. 


Salesman — Sideline  Deal — Make  $30  to  $45  a  sale 
selling  "Hollywood  Produced"  singing  commer- 
cials to  local  merchants.  Work  through  radio-tv 
stations.  Traveling  salesman  only.  Write  Tel  Na- 
tional. Inc.,  5880  Hollywood  Blvd.,  Hollywood  28, 
Calif. 


A  nnouncers 


Midwest  major  market — first  phone  announcer 
for  all  night  shift.  Must  be  strong  pop  man. 
Send  tape,  history,  to  Box  354G,  BROADCAST- 
ING. 


Negro  dj  for  one  of  the  largest  cities  in  the 
northeast.  Do  not  apply  unless  you  have  had 
experience  in  one  of  the  top  negro  programmed 
stations.  Our  employes  know  of  this  ad.  Un- 
usual opportunity  for  an  experienced,  mature 
man  who  is  ready  to  move  up  into  a  major  posi- 
tion. Send  tape,  photo  and  background.  Box 
363G,  BROADCASTING. 


Central  Pennsylvania  daytimer  wants  a  pleasant- 
sounding  dj-announcer.  Send  tape,  salary  re- 
quirements and  resume  in  first  reply.  Imme- 
diate opening.  Box  373G,  BROADCASTING. 


Top  dj-announcer  for  fast  growing  station,  must 
have  experience  and  capable  in  planning  a  well 
balanced  music  program.  Top  salary  to  right 
man.  Box  471G,  BROADCASTING. 


Station  in  Texas  resort  city  needs  staff  an- 
nouncer with  superior  voice,  authoritative  de- 
livery. Box  564G,  BROADCASTING. 


Announcer  with  excellent  voice,  highly  talented 
in  ad  lib  and  interviewing  techniques  wanted  by 
network  station  in  important  Texas  city.  Box 
565G,  BROADCASTING. 


Pleasant  voice  announcer  with  first  phone  for  kw 
daytimer  in  small  east  Texas  market.  Send  tape 
and  salary  requirements.  Box  631G,  BROAD- 
CASTING. 


Announcer-personable  board  man  who  wishes  to 
get  into  tv  via  booth  work.  South.  Box  658G, 
BROADCASTING. 


Wanted:  Announcer  with  first  class — for  southern 
independent.  Start  $4160.00  year.  Increase  in  3 
months.  News  gathering  and  newscasting  impor- 
tant. Engineering  minimum.  If  interested  in  long 
term  proposition — contact.  If  you  think  you're 
about  the  best  and  find  yourself  the  most  im- 
portant part  of  any  operation  you've  associated 
with — don't  contact.  We  want  a  sincere,  down  to 
earth  man  who  wants  solid  security  for  his  fam- 
ily. Box  707G,  BROADCASTING. 


Texas  "news"  station  needs  man  skilled  in  local 
news  gathering.  Small  market  man  preferred. 
Rush  resume  and  tape  to  Box  711G,  BROAD- 
CASTING. 


Texas  music  station  needs  deejay  with  first 
ticket.  If  you  have  that  lost  art  of  having  some- 
thing to  say,  rush  tape  and  resume  to  Box  712G, 
BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


KBUD,  Athens,  Texas  seeking  experienced 
announcer.  Salary  $325.00  month. 


There's  golden  opportunity  at  KJAX — the  hap- 
piest new  station  in  the  Golden  State.  Stake 
your  claim  with  this  brand  spanking  new  5  kw 
operation  in  Santa  Rosa,  the  garden  spot  of 
California.  If  you're  a  bright,  cheerful  air  sales- 
man who  can  sell,  sell,  sell  with  a  smile  popular 
music  programmed  by  the  modern  radio  formula 
here's  your  chance  to  come  to  California  and 
live  like  a  millionaire  while  making  your  first 
million.  First  phone  required.  Send  audition 
tape  and  complete  details  to  Joseph  Gamble, 
KJAX,  Hotel  Santa  Rosa,  Santa  Rosa,  California. 


Need  immediately  staff  announcer,  adult  deejav 
for  night  trick  at  KWKH,  Shreveport,  La.  40 
hour  week,  good  company  insurance  plan.  Good 
salary  and  wonderful  climate.  Send  tape,  recent 
photo  and  complete  background  to  Frank  Page, 
KWKH,  Shreveport,  Louisiana. 


A  morning  announcer.  Apply  station  WAMD, 
Aberdeen,  Md. 


Wanted,  staff  announcer  and  morning  man.  Must 
be  experienced.  Paid  vacation,  insurance, 
etc.  Send  tape  and  resume  plus  picture  to 
WARK,  Hagerstown,  Maryland. 


Virginia  kilowatt  daytimer  wants  experienced 
staff  announcer  for  all-around  station  work,  pri- 
marily news  and  music  shows.  Some  selling  pos- 
s;b!e.  Should  have  car  but  not  imperative.  No  hot 
shots  need  apply.  Present  man  headed  for  draft. 
Will  consider  radio  school  graduate  who  Jikes 
small  town.  John  D.  Wilson,  manager.  Radio 
Station  WFLO,  Farmville,  Virginia. 


New  Jersey,  Newsman-announcer.  Experienced. 
WHTG,  Asbury  Park. 


Salesman-announcer  immediately.  Proven  sales 
record,  strong  pop  dj.  Send  tape,  particulars. 
WHYS,  Ocala,  Florida. 


Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 


A  good  announcer  who  is  interested  in  sales 
work.  Good  job  with  many  benefits.  Please 
complete  information  and  background  to  WVOP, 
Vidalia,  Georgia. 


Reached  your  potential  as  an  announcer?  We  can 
train  you  to  earn  more  in  radio  time  sales  in 
one  of  our  8  radio-television  stations.  Excellent 
opportunities  for  advancement  to  management. 
Send  resume  and  photo  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  Street,  Wilmington. 
Delaware. 


Technical 


Experienced  am,  fm  engineer,  very  light  an- 
nouncing. If  you  know  your  business  and  are 
reliable,  you  start  at  $450  a  month  at  this  south- 
ern Illinois  station.  Mail  complete  resume  to 
Box  576G,  BROADCASTING. 


Chief  engineer.  Heavy  on  maintenance,  with 
announcing  ability  preferred.  Central  Alabama 
1  kw  considering  fm.  Furnish  resume  and  salary 
requirement.  Box  638G,  BROADCASTING. 


Immediate  opening,  experienced  1st  class  engi- 
neer for  daytime  independent.  Permanent  po- 
sition, announcing,  helpful.  Box  692G,  BROAD- 
CASTING. 


Wanted:  Experienced  radio  engineer,  must  be 
combo  man  and  a  good  mechanic.  Highest  wages 
paid,  must  furnish  reference.  Cut  or  no  notice. 
Write  Box  705G,  BROADCASTING. 


Independent  Connecticut  daytime — combo  man 
with  1st  ticket  for  chief  engineer  position.  Send 
resume,  tape  to  Box  706G,  BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


Technical 


Desire  engineer  1st  phone.  Will  accept  combina- 
tion engineer-announcer,  or  engineer  salesman. 
Contact  Bill  Parker,  KBIX,  Muskogee,  Oklahoma. 


Chief  engineer,  1000  watt  independent  announc- 
ing or  sales  experience.  Rush  tape,  references, 
photo,  KSIB,  Creston,  Iowa. 


Announcer-first  class  engineer  for  mountain 
studio-transmitter.  Single,  car,  like  good  music, 
be  able  to  live  and  work  well  with  others.  Liberal 
time  off.  Send  taoe,  reference,  salary  require- 
ments to  WMIT,  Charlotte,  N.  C. 


Engineer  wanted  immediately  for  WMPM,  Smith- 
field,  N.  C.  No  announcing,  no  sales.  Call  John 
Townsend  at  9-6651  in  Durham,  N.  C. 


Immediate  opening  for  engineer-announcer  at 
5  kw  educational-gospel  station.  Must  be  cap- 
able maintenance  man.  Must  have  strong  re- 
ligious background.  Contact  John  Townsend, 
P.  O.  Box  248,  Sutherland,  Nebraska. 


Prod uction -Programm ing,  Oth ers 


KBKC,  modern  radio  for  Kansas  City,  is  search- 
ing for  a  news  director.  Adequate  news  back- 
ground, authoritative,  smooth  delivery.  Have 
good  pay  for  the  right  man.  Send  tape,  picture 
and  information  to  Roy  Stanley,  KBKC,  Mission, 
Kansas. 


Ton  rated  news  minded  station  KFOR,  Lincoln, 
Nebraska,  needs  man  for  news  department.  Send 
tape,  photo  and  details,  immediately. 


RADIO 


Situations  Wanted 


Ptition  representative  wishes  full  details  of 
Washington  beeper  or  news  service.  Please  in- 
clude cost  breakdown,  long  term  discounts  and 
method  of  operation  in  nresentation.  E.  C.  Hulon, 
P.O.  Box  679,  Washington  4,  D.  C. 


Jock  Laurence  and  the  voices  in  the  news.  Now 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Laurence  gives  you  exclusive  news 
in  crisp  45  second  capsules  for  spotting  in  your 
local  newscasts.  His  long  distance  calls  a.m.  and 
p.m.  daily  bring  your  listeners  from  your  Wash- 
ington newsroom,  Jock  Laurence  and  the  voices 
of  the  newsmakers  themselves.  You  tape  each 
informative  news  capsule  live  with  your  call  let- 
ters. Call  or  write  for  reference  stations  and  tape 
a  timely  audition.  1701  16th  Street,  N.W.,  Wash- 
ington, D.  C,  ADams  2-0254  and  ADams  2-8152. 


Management 


Manager,  fifteen  years  experience,  desires  Derma - 
nent  opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 


Sales  manager,  successful  with  local,  regional,  na- 
tional assignments.  Proven  record.  Box  677G, 
BROADCASTING. 


Capable,  experienced  manager  of  small-market 
am  or  tv  station  willing  to  complicate  your  tax 
problems  by  producing  more  and  more  revenue. 
Pacific  northwest.  Write  Box  681G,  BROAD- 
CASTING. 


Looking  for  profits?  Successful  manager,  ex- 
perienced in  all  phases,  desires  to  lease  station 
or  manger  with  salary  plus  percentage.  Excellent 
references.  Box  682G,  BROADCASTING. 


Now  managing  small  market  music  and  news 
indie.  Looking  for  larger  market  to  manager  or 
sales  manage,  up  to  25,000.  Now  making  $8,000  a 
year,  want  to  make  12,  will  work  for  it.  Can  do 
everything,  sports,  engineering.  College  grad. 
(Journalism).  Professional  radio  and  tv  school. 
Interested  in  am-tv  situation.  First  phone.  Box 
684G,  BROADCASTING. 


Manager  for  small-medium  small  market  southern 
station  Sales  manager  with  13  years  experience 
all  phases  operation,  31,  college,  family,  civic- 
minded.  Best  references.  Box  685G,  BROAD- 
CASTING. 


Broadcasting 


November  17,  1958    •    Page  107 


RADIO 


RADIO 


RADIO 


Situations  Wanted —  (  Cont'd) 


Management 


Miracles  ceased  at  Galilee  but  management  spe- 
cialist ups  audience  ratings,  operating  in  black 
fast,  in  exchange  for  permanency,  feeding  family, 
gas  tank,  bank  account.  Box  697G,  BROADCAST- 
ING. 


Sales  manager-general  manager.  15  years  in  radio 
station  sales,  local,  regional,  national.  Thorough 
knowledge  all  phases  station  operation.  Highest 
radio  industry  references.  Box  701G,  BROAD- 
CASTING. 


Available  immediately — good  combination  man. 
First  phone,  twenty  years  as  manager,  chief  and 
announcer  powers  ut>  to  ten  kilowatts.  Familiar 
network  relations,  national  agencies  and  station 
routine.  Excellent  installation  and  maintenance. 
Investigating  is  believing!  Family,  sober,  42.  Ask 
for  tape  or  telephone  call.  $125  minimum.  Box 
703G,  BROADCASTING. 


Sales 


Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  522G,  BROADCASTING. 


Announcers 


Announcer,  third  class  ticket,  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 


Jack  Davis:  Anyone  knowing  the  whereabouts  of 
Jack  Davis,  negro  r&b,  dj,  formerly  worked 
Shreveport,  Houston,  St.  Louis,  Detroit— please 
write  immediately.  Box  434G,  BROADCASTING. 


Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  519G,  BROADCAST- 
ING. 


Girl — dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  520G,  BROAD- 
CASTING. 


Personality-dj.  Strong  commercials,  gimmicks, 
etc.  Run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  521G,  BROADCASTING. 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Desire  permanency  with  swinging  "Gung  Ho" 
type  radio  and/or  tv  operation.  Authoritative 
newscaster;  good  commercial  man;  adult  dj 
knows  good  music.  3  years  radio — year  tv.  De- 
pendable, references  family,  veteran.  Please  be 
specific.  Box  574G,  BROADCASTING. 


Sportscaster  -  staff.  Basketball  -  baseball  -  football. 
College  graduate.  Play-by-play  tape  available. 
Box  614G,  BROADCASTING. 


Stop!  Ten  years  experience  in  radio-tv  record 
show.  Like  to  work  both — will  consider  either. 
Minimum  $150.00  or  salary-talent.  Prefer  mid- 
west or  south.  Box  634G,  BROADCASTING. 


DJ  seeking  position  with  active,  growing  inde- 
pendent. Successful  past;  bright  future.  Box 
657G,  BROADCASTING. 


Sports  minded  western  stations  attention:  Explo- 
sive sportscaster,  announcer,  salesman,  six  years 
experience.  Box  663G,  BROADCASTING. 


Announcer-dj.  2\'2  years  experience.  Dependable 
and  ambitious.  Available  immediately.  Box  665G, 
BROADCASTING. 


Overstaffed!  Due  to  streamlining  of  staff,  some- 
body had  to  go.  The  man  who  is  going  may  be 
the  answer  to  your  prayers  for  an  announcer 
who  is  industrious,  sincere,  and,  what  is  more 
important,  completely  dependable.  He  is  not  the 
world's  greatest  air  personality,  but  he  is  a  very 
good  staff  announcer.  We  hate  to  lose  him.  For 
details,  write  Box  666G,  BROADCASTING. 


Announcer,  smooth,  resonant  voice.  Strong  news, 
run  board.  Southern  California  only.  Six  years  in 
large  market.  Box  671G,  BROADCASTING. 


Announcer-dj ;  operate  board.  Strong,  copy,  sales, 
gimmicks.  Cooperative,  reliable.  Box  678G, 
BROADCASTING. 


Announcer-dj;  experienced,  suitable  larger  mar- 
ket. Music,  news  commercials,  copy.  Box  679G, 
BROADCASTING. 


Top  man  with  commercials,  news  (gather  and 
deliver),  good  music;  1st  ticket.  Southeast;  no 
top  forties.  Box  683G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


S-S-Stutter  off  air,  not  on.  Top-notch,  production 
minded,  conscientious  dj.  Unlimited  modern  ra- 
dio knowledge.  Capable  of  being  asset  to  any 
station.  Pulse  proven.  Don't  be  bashful — try  me !  ! 
Hurry!  Box  699G,  BROADCASTING. 


Announcer,  1st  phone,  college,  married,  3  years 
experience,  $100,  permanent.  Box  700G,  BROAD- 
CASTING. 


Top  morning  man,  27-year-old  air  personality. 
First  phone,  college,  2V2  years  experience,  excel- 
lent credit  and  character  references.  Recent 
change  in  ownership  and  program  policy  force 
me  out  of  major  southern  California  slot.  Have 
increased  ratings  100%  in  recent  morning  slot  in 
7  months.  Would  like  to  work  with  aggressive, 
imaginative  station  somewhere  in  the  west  coast 
area,  but  will  travel  anywhere  for  the  right 
salary.  Box  708G,  BROADCASTING. 


Disc  jockey-fm  and  college  radio  experience. 
Desires  job  with  commercial  am  station.  College 
graduate.  21  years  old.  Like  playing  top  40  and 
rock  and  roll.  Box  709G,  BROADCASTING. 


No  world  beater,  but  will  slave  for  you.  Experi- 
enced, intelligent  and  versatile.  College.  Knows 
music.  Good  appearance.  Trained  for  tv.  Box 
710G,  BROADCASTING. 


Young  man  wants  to  work.  Travel  anywhere  at 
once.  Runs  own  board,  and  will  write  or  sell. 
Tape  and  resume  on  request.  Jack  DuLong,  7731 
Forest  Preserve  Drive,  Chicago  34,  Illinois. 
Tuxedo  9-4091. 


Sports  announcers:  Are  you  good  enough  for  the 
big  money  of  the  big  time?  Get  an  objective  ap- 
praisal from  an  experienced  big  leaguer — Ernie 
Harwell,  voice  of  the  Baltimore  Orioles.  Mail 
tape  of  your  play-by-play  with  check  of  $20  to: 
Ernie  Harwell,  12  Blithewood  Road,  Baltimore  10, 
Maryland. 


Young  dj  promotion  minded,  wanting  to  connect 
with  small  station.  Reply  to  Tom  Johnson,  33 
Sprague  Rd.,  Scarsdale,  New  York. 


Announcer  dj,  1st  ticket,  no  experience.  Bill 
Lambert,  911  W.  Poplar  Avenue,  Porterville, 
California. 


Top  flight  personality  available— can  sell  a  prod- 
uct— can  make  'em  laugh — call  collect,  Rip  Rogers 
Newtown  9-3678.  Wire  or  write  54-08  Roosevelt 
Avenue,  Sunnyside,  Long  Island,  New  York. 


4  years  experience,  deep  resonant  voice,  prefer 
late  evening  or  all  night  show  with  better 
music  station.  Contact  Bob  Whitson,  4202  Elkins 
Ave.,  Nashville,  Tenn.  Phone  CY  8-1459. 


Technical 


Exoerienced  engineer-announcer.  Maintenance. 
Box  687G,  BROADCASTING. 


Engineer,  1st  phone.  North  central  states.  Trans- 
mitter experience.  Top  references.  Box  691G, 
BROADCASTING. 


Engineer-announcer-Spanish  and  English.  Ten 
years  presentation  Spanish  programs  with  large 
following,  excellent  maintenance,  excellent 
Spanish,  first  class  phone.  Reply  Box  693G, 
BROADCASTING. 


Communications  officer,  Maritime  service,  desires 
broadcast  or  television  position  west  or  south- 
west. No  announcing;  first  phone;  12  years 
electronics,  including  IY2  broadcasting;  LaSalle 
Business  graduate,  accounting  student.  Alban 
Hatzell,  Box  252,  Phillipsburg,  Kansas. 


First  phone,  wants  work  in  Michigan.  Prefer  no 
announcing.  Louis  Smith,  MVS,  R#3,  Plainwell, 
Michigan. 


Production-Programming,  Others 


Newsman-announcer.  5  years  experience,  desires 
to  relocate.  Prefer  east.  Now  employed  in  Virgi- 
nia. English  journalism  degree.  Age  24.  Draft- 
exempt.  Tape,  references,  resume  on  request. 
Box  513G.  BROADCASTING. 


Program  director  twelve  years.  Offer  dynamic 
community  radio,  special  events,  public  affairs, 
features,  creative  commercial  sell,  listener  loyal- 
ty. Top  references.  What  do  you  offer?  Box 
651G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


Top-notch  research-promotion  man  (radio  &  tv) 
widely  experienced  all  phases  of  radio-tv  re- 
search, promotion  and  sales  development.  Em- 
phasis on  the  hard  to  find  answer  to  a  tough 
competitive  sales  pitch.  Network  station  repre- 
sentative, station  presentations.  Head  time  buyer 
for  large  advertiser.  Resume  and  references 
available.  Box  643G,  BROADCASTING. 


Copywriter,  10  years  radio,  versatile,  strong  on 
hard  sell,  desires  radio  or  tv  position.  Box  664G, 
BROADCASTING. 


Southern  California  only.  Program  director  to  set 
up  operation  to  compete  with  top  40.  Also  pull 
air  shift,  good  news  and  dj.  Box  670G,  BROAD- 
CASTING. 


Newsman.  10  years  experience,  includes  broad- 
casting, reporting,  network  writing.  State  Pea- 
body  award  winner,  journalism  degree.  Box  672G, 
BROADCASTING. 


Never  topped  on  tv.  #1  rated  newscaster,  7 
years  big  eastern  market  am-tv.  Network  ex- 
clusives,  creative  writer  documentaries.  College 
through  masters — 34,  married,  excellent  voice, 
appearance,  character.  Power-boost  for  your 
station.  Box  690G,  BROADCASTING. 


TELEVISION 


Help  Wanted 


Sales 


Account  executive — for  full-power  vhf  local  and 
regional.  South.  Box  659G,  BROADCASTING. 


The  number  one  station  in  a  competitive  three- 
station  market  desires  a  young,  aggressive  sales- 
man. Some  experience  in  broadcasting  is  essen- 
tial. A  sound  station  with  sound  policies,  located 
in  an  excellent  community  to  raise  a  family. 
This  position  offers  security  and  a  sound  basis 
on  which  to  build  a  future.  Base  salary  plus 
commission.  Please  send  a  brief  resume  and  a 
recent  photograph.  Replies  held  in  confidence. 
Box  713G,  BROADCASTING. 


Announcers 


Announcer  who  wants  to  learn  directing.  South 
full -power  vhf.  Box  660G,  BROADCASTING. 


Announcer — midwest  television  station.  Televi- 
sion experience  not  necessary,  but  radio  back- 
ground is  a  must.  Prefer  man  from  Illinois,  In- 
diana, Iowa,  Missouri  area.  Young,  willing  to 
learn  and  grow  with  top  rated,  progressive  sta- 
tion. Salary  open,  based  on  experience  and  abil- 
ity. Send  pictures  and  complete  background,  in- 
cluding available  date  to  Box  668G,  BROAD- 
CASTING. 


TV  staff  announcer:  good  appearance  and  person- 
ality. Send  pictures,  tape,  and  details  to  Don 
Stone,  KTIV,  Sioux  City,  Iowa. 


Technical 


Assistant  chief  engineer  for  midwest  operation. 
Excellent  opportunity  for  good  technical  man 
who  can  accept  responsibility.  A  chance  for  the 
right  man  to  grow  with  a  growing  organization. 
Box  592G,  BROADCASTING. 


Engineer  for  transmitter  control  room.  VHF.  TV 
experience  not  necessary  but  preferred.  South. 
Box  662G,  BROADCASTING. 


Wanted,  north  central  California  vhf  needs 
transmitter  maintenance  engineer.  RCA  equip- 
ment. $135  plus  weekly.  Box  686G,  BROAD- 
CASTING. 


Maintenance  supervisor:  for  tv  station  increasing 
power.  Must  have  experience  in  installation  of 
equipment  and  good  maintenance  man.  Leader- 
ship needed  to  train  inexperienced  personnel. 
Opportunity  to  grow  with  growing  station.  Box 
704G,  BROADCASTING. 


Immediate  opening  for  experienced  video  en- 
gineer with  progressive  vhf  station.  Contact 
Chief  Engineer,  WJBF,  Augusta,  Ga. 


Engineer  with  first  phone.  Write  WSYE-TV,  Box 
314,  Elmira,  New  York. 


Production-Programming,  Others 


Young  lady  wanted,  age  18  to  24,  attractive,  for 
television  programs  and  office  work,  small  east- 
ern station,  $60.00  plus  talent  per  week.  Must 
be  free  to  travel.  Send  picture  and  data  to 
Box  600G,  BROADCASTING. 


Director  who  can  announce.  Full  power  vhf. 
South.  Box  661G,  BROADCASTING. 


Page  108    •    November  17,  1958 


Broadcasting 


TELEVISION 


Situations  Wanted 


Management 


TV — station  or  sales  manager.  Mature  man  with 
ten  years  in  management  of  top  market  station. 
Ran  sales  office  in  New  York,  Chicago,  etc.  Cre- 
ated impressive  revenue.  Planned  programming, 
bought  films,  etc.  Now,  advertising  manager 
major  market  daily  with  desire  to  return  to  tv. 
Good  radio  background,  too.  Box  669G,  BROAD- 
CASTING. 


Sales 

Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 

Announcers 

Sports  announcer — disc  jockey-salesman,  9  years 
radio-tv.  Married.  Available  immediately.  Box 
646G,  BROADCASTING. 


TV  announcer.  First  phone,  vet,  news  and  com- 
mercials. Can  do  a  real  selling  job  for  you.  Know 
tv  operations.  Prefer  mid  or  southwest.  Box  674G, 
BROADCASTING. 

Announcer-producer.  TV,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  676G, 
BROADCASTING. 

Hard-hitting  news  editor  can  be  your  top  per- 
sonality. Audience  builder.  Powerful,  authorita- 
tive style  radio  and  television.  Network  and  local 
news  background.  Family  man.  Radio  and/or 
television.  Box  688G,  BROADCASTING. 

Experienced  announcer-director,  presently  em- 
ployed, mature,  quality  type-booth,  on  camera, 
news,  weather,  commercials,  program  host.  Mar- 
ried, veteran,  theatrical  background.  Box  689G, 
BROADCASTING. 

Fully  experienced  announcer-newscaster,  Casu- 
alty. November  16th  CBS  O&O  Hartford  foldup, 
30,  journalism  background,  consistently  highest 
ratings,  top  sponsors,  strong  voice,  good  appear- 
ance. Prefer  news  but  will  accept  staff.  Kindly 
write:  Jack  Borden,  10  Daniel  Blvd.,  Bloomfield, 
Conn. 

Technical 

Engineer,  1st  phone.  North  central  states  Trans- 
mitter experience.  Top  references.  Box  691G, 
BROADCASTING. 

1st  phone  engineer  experienced  in  all  phases 
of  tv,  am  studio  and  film  operations  wishes  to 
relocate  permanently.  Write  M.  S.  Kaufman, 
WLW-T,  Cincinnati,  Ohio,  or  call  Blackburn 
1-5837  mornings. 

Production-Programming,  Others 

Photographer:  Well  experienced  and  educated. 
For  last  two  years  have  handled  all  news  and 
commercial  photography  for  midwest  station. 
Excellent  references.  Will  locate  anywhere.  Box 
656G,  BROADCASTING. 

Production  manager-director,  presently  employed 
directing  bulk  of  live  shows.  Five  years  experi- 
ence in  all  phases  of  commercial  television  pro- 
ductions. Creative,  eager  to  learn  more,  capable, 
stable.  College.  Single.  Desire  to  settle.  Seeking 
more  progressive  station  in  southeast  market,  not 
necessarily  major.  Complete  resume  and  refer- 
ences. Box  667G,  BROADCASTING. 

TV  cameraman.  First  phone,  college,  vet.  Also 
handle  control  room  operations  and  film.  Prefer 
mid-  or  southwest.  Box  673G,  BROADCASTING. 

Need  news  editor?  Have  seven  years  tv  experi- 
ence newscasting,  gathering,  writing  in  million 
metropolitan  market.  SDX  member.  Box  696G, 
BROADCASTING. 


Writer-producer-coordinator.  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile. 
Box  675G,  BROADCASTING. 

Top  tv  program  and  production  director,  also 
excels  in  announcing.  Five  and  half  years  tv. 
Age  34,  single.  Eleven  years  same  station.  Cur- 
rently employed  as  program  production  director. 
Excellent  references  from  present  employer.  In- 
terested in  Rocky  Mountain,  Southwest  or  West 
Tape  and  photo  available  on  request.  Owen  C 
Moore,  Jr.,  Box  670,  Roswell,  N.  M. 

FOR  SALE 


Stations 


Will  consider  trading  our  interest  in  competitive 
CASTING01"  Smaller  area-  Box  605G-  BROAD - 


FOR  SALE— (Cont'd) 
Stations 


Carolina  small  market  stations  (4),  prices  rang- 
ing $25,500  to  $75,000,  terms.  Chapman  Company, 
1182  West  Peachtree,  Atlanta. 

Southwest  high  profit  single  market  daytimer. 
$75,000.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL.  3-8080. 

Upper  south  small  market  stations  (2),  $60,000 
and  $70,000;  medium  market  stations  (3),  $45,000 
to  $190,000,  terms.  Chapman  Company,  1182  West 
Peachtree,  Atlanta. 

What  radio  or  tv  do  you  want  to  buy?  Let's  talk 
turkey.  Lee  Hollingsworth,  Lie.  Bkr.,  IV  1-8482, 
514  Hempstead  Ave.,  West  Hempstead,  N.  Y. 

Oklahoma  single  daytimer.  Making  money.  $55,- 
000  29%  balance  ten  years.  Patt  McDonald,  Box 
9322,  Austin,  Texas.  GL.  3-8080. 

Northwest  small  and  medium  market  stations  (2), 
$150,000;  $165,000;  terms.  Chapman  Company,  33 
West  Micheltorena,  Santa  Barbara,  California. 

Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Equipment 


Thirty  McAlister  double  boards,  two  socket  each 
socket  rated  1000  watts  with  glass  and  silk  dif- 
fusers  and  diffuser  holders.  Cost  $85.00  new,  will 
sell  for  $35,000  each.  No  stands.  Also  thirty-five 
double  or  single  board  hangers  $5.00  each.  Box 
655G,  BROADCASTING. 

Make  best  offer  new  Schafer  remote  unit  and 
standard  library  good  condition.  Box  694G, 
BROADCASTING. 

Like  new  Schafer  remote  control  system  400-R, 
including  General  Radio  modulation  monitor 
1181-A.  Everything  you  need.  Original  price 
$2900.00.  Will  sell  fob  Aberdeen  $1750.00.  Also 
two,  almost  new,  Berlant  series  30  tape  re- 
corders. KXRO,  Aberdeen,  Washington. 

Magnecord  816  continous  8-hour  tape  player  used 
only  few  weeks,  also  Magnecord  814,  year  old; 
both  for  $800  or  sell  separately.  Background 
Music  Company,  360  Clardell,  Benton  Harbor, 
Michigan. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 

Two  RCA  70D  turntables,  one  converted  to  45 
operations.  Robert  Tilton,  Storz  Stations,  Omaha, 
Nebraska. 


WANTED  TO  BUY 


Stations 


One  of  southwest's  most  capable  managers  wishes 
to  buy  all  or  majority  of  medium  or  small  mar- 
ket am  station.  Box  599G,  BROADCASTING. 


Equipment 


Majority  interest.  Metropolitan,  daytimer.  Low 
60°6GnBPROADCASTIN1GfOr  ovme^^er.  Box 


One  secondhand  fm  frequency  and  modulation 
monitor.  State  condition  and  price.  Box  632G, 
BROADCASTING. 

Console  wanted.  Good  quality  important.  Must 
be  reasonable.  KRPM,  San  Jose,  California. 

Used  RCA  3  kw  fm  transmitter  BTF3B  or  RCA 
fm  exciter  and  power  supply.  State  price  and 
condition.  Reply  Good  Neighbor  Stations,  155 
Front  Street,  Manchester,  New  Hampshire. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School, 
1150  West  Olive  Avenue,  Burbank,  California. 


„ RADIO  STATIONS  FOR  SALE„ 

NORTHWEST 

Exclusive.  Full  time.  Network.  Ab- 
sentee managed.  Gross  $65,000 
year.  Stock  purchase.  $29,000 
down. 

Full  time.  Exclusive.  Gross  around 
$34,000  year.  Only  $10,000  down. 
Gross  over  $120,000  year.  Earns 
between  $30,000  and  $35,000. 
Full  time.  Exclusive.  $58,000  down. 


ROCKY  MOUNTAIN 

Full  time.  Good  growing  market. 
Gross  close  to  $70,000  first  six 
months.  Corporation  purchase  in- 
cludes valuable  land.  $50,000 
down. 

Exclusive  full  time.  Captive  market. 
Gross  $3,000  month.  Asking  $40,- 
000  with  29%  down. 


MIDWEST 

Daytimer  in  exclusive  market. 
Grosses  $5,000  month.  Can  do  con- 
siderable more.  Absentee  owned. 
$75,000  with  29%  down. 
Having  management  trouble.  Ex- 
clusive daytimer.  $45,000  with 
$15,000  down. 


SOUTHWEST 


Number  one  daytimer  in  one  of 
the  bigger  and  fastest  growing 
markets.  Will  take  $100,000  down. 
Excellent  dial  position. 
Full  time.  Good  and  fast  growing 
market.  Gross  over  $175,000  a 
year.  Takes  $100,000  down. 
Exclusive  in  a  growing  town  of 
8,000.  Daytimer.  Asking  $100,000 
with  29%  down. 

Small  exclusive  market.  Daytimer. 
Asking  $35,000  with  $10,000 
down. 


CALIFORNIA 

Exclusive.  Daytimer.  Well  estab- 
lished. Studio  and  transmitter  to- 
gether. Growing  part  of  state. 
$20,000  down. 

We  have  several  FM  stations  in  the 
greater  Los  Angeles  area  which  can 
be  bought  at  a  fair  price. 


SOUTH 

Daytimer  in  competitive  market. 
Gross  close  to  $3,700  a  month. 
Non  radiooperator  owned.  $65,- 
000  asking  but  will  negotiate. 


JACK  L.  STOLL 

&  ASSOCIATES 

A  NATIONAL  ORGANIZATION  for 
the  sale  of  Radio  &  TV  Stations 

6381  HOLLYWOOD  BLVD. 

LOS  ANGELES  28.  CALIF. 

Hollywood  4-7279 


Broadcasting 


November  17,  1958    •    Page  109 


TELEVISION 


Help  Wanted 

Announcers 


TV  &  RADIO  ANNOUNCER 

to  do  top  grade  commercial  radio-TV 
air  work  in  market  of  over  550,000  sets. 
TV  experience  preferred,  but  will  con- 
sider TV  potential  if  no  experience.  Send 
tape,  photo,  qualifications  data  to  Pro- 
gram Manager,  WAVE-TV,  334  E.  Broad- 
way, Louisville  2,  Kentucky. 


RADIO 


Situations  Wanted 


Management 


WANTED  TO  BUY 


Stations 


Eminently  successful  radio  staff  including 
management,  sales,  top  DJs  interested  in 
purchasing  or  investing  in  radio  station. 
Proven  record  in  major  competitive  mar- 
ket. No  brokers  please. 
All  replies  strictly  confidential. 

Box  702G,  BROADCASTING 

FOR  SALE 

Equipment 


CO-AXIAL  TRANSMISSION  LINE 

Unused  Andrew  Teflon  1%",  51.5  ohms. 
Original  Packing  —  Tremendous  Saving. 
Immediate  Shipment  Large  or  Small 
Quantity.  Wire  or  write:  Sacramento  Re- 
search Labs.,  3421 — 58th  St.,  Sacramento 
20,  Calif. 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


OVER  ONE  HUNDRED  POSITIONS 
TO   BE  FILLED    IN   THE  DYNAMIC 
NEW  SOUTHEAST!  !  ! 
RADIO— TV— ADVERTISING 
Write— Wire — Phone  J  A  5-4841 
PROFESSIONAL  PLACEMENT 
458  Peachtree  Arcade 
Atlanta,  Ga. 
IMMEDIATE  REPLY  REQUESTED 


FOR  THE  RECORD  Continued  from  page  106 


Radio  Station  WFVG  to  James  F.  Flanagan  (45%), 
Gale  P.  Lewis  (45%)  and  Dr.  Robert  G.  Currin 

(10%),  for  $42,000.  Mr.  Flanagan  is  manager, 
WOXF  Oxford,  N.  C;  Mr.  Lewis  is  engineer, 
WTVD  (TV)  Durham,  N.  C,  and  Dr.  Currin  is 
pediatrician.  Announced  Nov.  12. 

KWRW  Guthrie,  Okla. — Seeks  assignment  of 
license  from  Weldon  Sledge  to  Farrell  M.  and 
Norma  Sue  Brooks  for  $46,000.  Mr.  and  Mrs. 
Brooks  were  with  Hill  County  Music  Co.  An- 
nounced Nov.  6. 

KFLY  Corvallis,  Ore. — Seeks  acquisition  of 
positive  control  of  licensee  (Mid-Land  Bcstg. 
Co.)  by  David  E.  Hoss  (president-50%  owner) 
through  purchasee  of  2%  from  Leander  Quiring 
for  $500.  KFLY  employes  Leon  C.  Boner  and 
Douglas  Whipple  are  each  buying  24%  from 
Mr.  Quiring  for  $12,500  each.  Announced  Nov.  12. 

KSIJ  Gladwater,  Tex. — Seeks  assignment  of 
license  from  Helen  and  C.  A.  Lee,  executors  of 
estate  of  T.  W.  Lee,  deceased,  to  Frank  O.  Myers, 
tr/as  Gregg  County  Bcstg.  Co.,  for  $60,000.  Mr. 
Myers  also  owns  of  KAMD  Camden,  Ark. 

Announced  Nov.  6. 

KBCS  Grand  Prairie,  Tex.— Seeks  transfer  of 
control  of  licensee  (Three  Cities  Radio  Lnc.)  from 
Earl  N.  Bodine  to  C.  R.  Sargent  Sr.  Mr.  Sargent 
is  purchasing  35%  from  Mr.  Bodine  for  $42,000, 
thus  increasing  his  ownership  to  50.25%.  Mr. 
Bodine  retains  25%.  Announced  Nov.  6. 

KSEL  Lubbock,  Tex. — Seeks  assignment  of 
license  and  cp  from  Lubbock  Bcstg.  Co.  to  Lub- 
bock Bcstrs.  Ltd.  for  $185,250.  Buyers  are  David 
R.  Worley  (50%),  owner  of  KLEA  Lovington, 
N.  M.,  oilman  George  H.  W.  Bush  (30%),  and 
others.  Announced  Nov.  6. 

WIVI  Christiansted,  V.  I. — Seeks  transfer  of 
control  of  licensee  (Radio  American  West  Indies 
Inc.)  from  Hazel  M.  Higdon  (present  55%  owner) 
to  Mrs.  Higdon  (36.7%).  Mr.  and  Mrs.  F.  K.  Foster 
(31.6%)  and  Raymond  E.  Higdon  (31.6%)  through 
issuance  of  new  stock.  Announced  Nov.  12. 

KLUK  Evanston,  Wyo. — Seeks  assignment  of 
license  from  BBH  Enterprises  Inc.  to  Francke 
McDole  Enterprises  Inc.  for  $25,500.  Purchasers 
are  equal  partners  Walter  Francke,  physician, 
and  Robert  H.  McDole,  former  employe,  KPRK 
Livingston,  Mont.  Announced  Nov.  10. 


Hearing  Cases 

FINAL  DECISIONS 

By  decision,  Commission  denied  application  of 
Huntington-Montauk  Bcstg.  Co.,  to  change  loca- 
tion of  trans,  site  and  main  studio  of  WGSM 
(740  kc,  1  kw  D)  from  Huntington,  L.  I.,  N.  Y., 
to  Deer  Park,  L.  I.  Comr.  Bartley  dissented. 
Initial  decision  of  Oct.  25,  1957,  looked  toward 
grant.  Announced  Nov.  12. 

By  decision,  Commission  granted  application  of 
Knorr  Bcstg.  Corp.  to  increase  day  power  of 
station  WKMF  Flint,  Mich.,  from  1  kw  to  5  kw 
and  change  from  DA-1  to  DA-2,  operating  on 
1470  kc  with  1  kw  N.  Comr.  Bartley  dissented. 
Initial  decision  of  Dec.  27,  1956,  looked  toward 
this  action.  Announced  Nov.  12. 

By  order,  Commission  adopted  and  made  effec- 
tive immediately  Sept.  24  initial  decision  and 
granted  application  of  Annapolis  Bcstg.  Corp 
for  new  Class  B  fm  station  to  operate  on  107.9 
mc  in  Annapolis,  Md.;  engineering  condition. 
Announced  Nov.  12. 

INITIAL  DECISIONS 

Hearing  Examiner  J.  D.  Bond  issued  initial 
decision  looking  toward  granting  application  of 
Guinan  Realty  Co.  for  new  am  station  to  operate 
on  1300  kc,  1  kw  DA,  D  in  Mount  Carmel,  Pa., 
and  denying  application  of  Louis  Adelman  for 
same  facilities  in  Hazleton,  Pa.  Announced 
Nov.  10. 

Hearing  Examiner  J.  D.  Bond  issued  initial 
decision  looking  toward  granting  application  of 
Lion  Bcstg.  Co.,  for  new  am  station  to  operate 
on  1510  kc,  1  kw  DA  unl.,  in  Dover,  N.  J.  An- 
nounced Nov.  10. 

OTHER  ACTIONS 

Commission  on  Nov.  12  directed  preparation 
of  document  looking  toward  denying  petition  by 
Crawfordsville  Bcstrs.  Inc.,  Crawfordsville,  Ind., 
to  reopen  record  in  proceeding  on  its  application 
and  that  of  J.  E.  Willis,  Lafayette,  Ind.,  for  new 
am  stations  to  determine  financial  qualifications 
of  Mr.  Willis.  Initial  decision  of  Mar.  19  looked 
toward  grant  of  Willis  application  and  denial  of 
Crawfordsville. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Henderson  County  Bcstg. 
Co.  to  amend  issues  in  proceeding  on  its  appli- 
cation to  change  facilities  of  station  KBUD 
Athens,  Tex.,  from  1410  kc,  250  w  D  to  1150  kc, 
500  w  D,  and  application  of  University  Advertis- 
ing Co.  for  new  station  on  1150  kc,  500  w  D,  in 
Highland  Park,  Tex. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  motion  by  Jane  A.  Roberts  for  bill  of 
particulars  in  connection  with  hearing  on  her 
application  for  license  of  am  station  KCFI  Cedar 
Falls,  Iowa.  Comr.  Cross  not  participating. 

Commission  scheduled  oral  argument  on  Dec. 
5  on  following  tv  proceedings: 

Oregon  Radio  Inc.  (KSLM-TV,  ch.  3),  Salem, 
Ore. 

Atlantic    Coast    Bcstg.    Corp.    of  Charleston 


(WTMA-TV,  ch.  4),  Charleston,  S.  C. 

Commission  designated  for  ,  consolidated  hear- 
ing applications  for  new  tv  stations  in  Miami, 
Fla.,  area  to  operate  on  ch.  6  of  Publix  Televi- 
sion Corp.,  Perrine,  South  Florida  Amusement 
Co.,  Perrine,  Coral  Television  Corp.,  South 
Miami,  and  Gerico  Investment  Co.,  for  mod.  of 
cp  of  WITV  (ch.  17,  Fort  Lauderdale)  to  operate 
on  ch.  6  in  Miami  contingent  upon  Gerico  filing 
amendment  within  40  days  specifying  site  meet- 
ing all  technical  requirements  of  rules,  and 
failure  to  so  amend-  will  result  in  Gerico  appli- 
cation being  dismissed  nunc  pro  tunc  of  today's 
order. 

Tucumcari  Tele.  Co.,  San  Jon,  N.  M. — Desig- 
nated for  hearing  application  for  new  tv  trans- 
lator station  on  ch.  70  to  translate  programs  of 
KFDA-TV  (ch.  10)  Amarillo,  Tex.;  denied  re- 
quest of  applicant  that  application  be  disposed  of 
without  hearing. 


Routine  Roundup 

UHF  CHANNEL  CHANGES 

The  following  changes  in  uhf  television  as- 
signments have  been  made  in  communities  in 
three  states  within  200  miles  of  the  U.  S. -Mexico 
border,  in  line  with  the  agreement  between  the 
two  countries  last  summer  [GOVERNMENT,  July 
21].  None  of  the  changes  involve  channels  that 
have  been  granted.  The  changes  were  announced 
Nov.  6  and  are  effective  today  (Nov.  17).  Thev 
are: 

Arizona 

Ajo — Substitute  ch.  19  minus  for  14  minus; 
Bisbee — Substitute  ch.  54  for  ch.  15;  Coolidge — 
Substitute  ch.  36  plus  for  ch.  30  plus;  Douglas 
— Add  ch.  35;  Nogales — Delete  ch.  17  minus  and 
add  chs.  16,  32  and  44  plus;  Yuma— Add  chs.  22 
plus  and  60. 

California 

Brawlev — Substitute  ch.  16  for  ch.  25  plus:  El 
Centro — Delete  chs.  16  and  56  and  add  chs.  26 
minus  and  48;  Palm  Springs — Substitute  ch.  19 
plus  for  ch.  14:  San  Diego — Delete  chs.  21  and  33 
and  add  ch.  51. 

Texas 

Brownsville — Delete  ch.  36  and  add  chs.  26 
and  44;  Crystal  City — Substitute  ch.  44  plus  for 
ch.  28  plus;  Del  Rio— Add  ch.  52  plus;  Eagle  Pass 
— Delete  ch.  26  and  add  chs.  22  minus  and  64; 
Edinburg — Substitute  ch.  60  for  ch.  26  minus;  El 
Paso — Delete  ch.  20  plus  and  add  chs.  38  ,  50  and 
62;  Laredo — Add  chs.  27  minus  and  39;  Mercedes 
— Substitute  ch.  66  for  ch.  32;  Mission — Substitute 
ch.  70  plus  for  ch.  14;  Raymondville — Substitute 
ch.  64  minus  for  ch.  42. 

ACTIONS  ON  MOTIONS 
By   Commissioner  Robert  T.  Bartley 
on  November  5 

Granted  petition  by  Deep  South  Bcstg.  Co.  for 
extension  of  time  to  Nov.  12  to  file  replies  to 
oppositions  to  petition  for  rehearing  in  pro- 
ceeding on  mod.  of  cp  of  WSLA,  ch.  8.  Selma. 
Ala. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  November  5 

Extended  time  within  which  to  exchange  ap- 
plicants' direct  written  cases  to  noon,  Nov.  12, 
?nd  dismissed  as  moot  request  by  Iowa-Illinois 
Television  Co.,  for  extension  of  time  and  for 
oral  argument  in  Moline,  111.,  ch.  8  proceeding. 
By  Hearing  Examiner  Millard  F.  French 
on  November  6 

Scheduled  prehearing  conference  for  9  a.m., 
Nov.  18,  in  proceeding  on  am  application  of 
Cherokee  Bcstg.  Co.,  Centre,  Ala. 

PETITIONS  FOR  RULE  MAKING  FILED 
WATR  Inc.,  Waterbury,  Conn.  —  Requests 
amendment  of  table  of  assignments  for  tv  sta- 
tions by  reallocation  of  ch.  18  from  Hartford. 
Conn.,  to  Waterbury,  Conn.,  and,  if  deemed  ap- 
prooriate,  reassignment  of  ch.  53  from  Waterburv 
to  Hartford.  Further  requests  issuance  to  WATR 
Inc.  or  order  to  show  cause  why  its  cp  and 
special  temporary  authorization  should  not  be 
modified  to  specify  operation  on  ch.  18  for 
WATR-TV.  Announced  Nov.  7. 

BROADCAST  ACTIONS 
By  Broadcast  Bureau 
Actions  of  November  7 
KOHU  Hermiston,  Ore. — Granted  license  cov- 
ering increase  in  power  and  installation  new 
trans. 

WMCA  New  York,  N.  Y. — Granted  license 
covering  installation  new  trans,  as  alternate 
main  trans,  at  present  main  trans,  site. 

KAGE  Winona,  Minn. — Granted  license  cover- 
ing change  of  frequency  from  1570  kc  to  1380  kc. 

WKAI  Macomb,  111. — Granted  license  covering 
installation  new  type  trans. 

WTCN  Minneapolis,  Minn. — Granted  license 
covering  installation  of  old  main  trans,  as  aux. 
trans,  at  present  main  trans,  site;  remote  control 
permitted. 

WMAM  Marinette,  Wis. — Granted  license  cov- 
ering installation  new  type  trans. 

KYW-FM  Cleveland,  Ohio — Granted  license  to 
increase  ERP  to  27  kw,  ant.  height,  change  trans, 
location,  make  changes  in  ant.  system  and  in- 
stallation new  type  trans. 

KXLY-TV  Spokane,  Wash.— Granted  cp  to 
change  type  of  ant.  and  other  equipment  (main 
trans,  and  ant.). 


BROADCAST  EXECUTIVE 

Extremely  able  and  capable  broadcasting 
executive  with  18  years  experience  in  Ra- 
dio and  Television  available  due  to  sta- 
tion sale. 

Experience  includes  Sales,  Sales  Manager 
and  General  Manager  in  medium  and 
metropolitan  markets.  Now  living  in  mid- 
west but  willing  to  relocate.  Top  refer- 
ences, 42,  married,  college  graduate,  seek- 
ing permanent  position  with  station  or 
group  of  stations.  Willing  to  invest  if 
desired.  All  replies  confidential.  Resume 
available. 

Box  680G,  BROADCASTING 


Page  110    •    November  17,  1958 


Broadcasting 


WRIP  Rossville,  Ga. — Granted  mod.  of  cp  to 
change  type  trans. 

W  SB  A- TV  York,  Pa. — Granted  extension  of 
completion  date  to  Dec.  22. 

KDWT  Stamford,  Tex. — Granted  authority  to 
sign-off  at  7  p.m.,  daily. 

Actions  of  November  6 

WMT-TV  Cedar  Rapids,  Iowa — Granted  acqui- 
sition of  positive  control  by  American  Bcstg. 
Stations,  through  purchase  of  stock  from  Wil- 
liam B.  Delph. 

KNBC  San  Francisco,  Calif. — Granted  license 
covering  installation  new  type  trans,  as  aux. 
trans,  at  present  main  trans,  site;  condition. 

KVIP-TV  Redding,  Calif.  —  Granted  cp  to 
change  ERP  to  vis.,  115  kw,  aur.  57.5  kw;  make 
changes  in  ant.  system  and  other  equipment; 
ant.  3620  ft. 

KITT  San  Diego,  Calif. — Remote  control  per- 
mitted (2nd  remote  control  point). 

KCRG  Cedar  Rapids,  Iowa — Remote  control 
permitted  while  using  non-directional  ant. 

WSB-TV  Atlanta,  Ga. — Granted  extension  of 
completion  date  to  5-6-59,  (aux.  trans.). 

Actions  of  November  5 

WONG  Oneida,  N.  Y. — Granted  assignment  of 
license  to  Madison  County  Bcstg.  Corp. 

KAYE  Puyallup,  Wash. — Granted  assignment  of 
license  to  Henry  Perozzo. 

WLAW  Lawrenceville,  Ga.— Granted  assign- 
ment of  cp  to  Radio  Gwinnett  Inc. 

WBET-AM-FM  Brockton,  Mass. — Granted  in- 
voluntary transfer  of  control  from  Charles  L. 
Fuller,  individually  and  as  trustee  for  Alice  M. 
Dunbar  to  Home  National  Bank  of  Brockton  and 
Louise  P.  Sampson,  executors  of  estate  of  Charles 
L.  Fuller,  deceased,  and  Home  National  Bank  of 
Brockton,  trustee  for  Alice  M.  Dunbar. 

WHFI  Detroit,  Mich. — Granted  license  for  fm 
station. 

KAGR  Yuba  City,  Calif. — Granted  license  cov- 
ering installation  of  new  type  trans. 

WGRM  Greenwood,  Miss. — Granted  license  cov- 
ering installation  of  new  type  trans. 

WRC-FM  Washington,  D.  C— Granted  license 
covering  change  of  aux.  ant.  location  and  de- 
crease ERP  to  3.9  kw;  condition. 

KRAK-FM  Stockton,  Calif.— Granted  cp  to 
replace  expired  cp  for  new  fm  station. 

WLAV-FM  Grand  Rapids,  Mich.— Granted  cp 
to  install  new  type  ant.;  condition. 

Tomah-Mauston  Bcstg.  Co.,  Toman,  Wis — 
Granted  mod.  of  cp  to  make  changes  in  ant. 
system;  specify  studio  location  and  remote  con- 
trol point  and  change  type  trans. 

WSRO  Marlborough,  Mass. — Granted  mod.  of 
cp  to  change  type  trans.;  conditions. 

KJRG-FM  Newton,  Kan. — Granted  mod.  of  cp 
to  change  frequency  from  96.7  mc  to  92.1  mc. 

KEED  Inc.,  Eugene,  Ore.— Granted  mod.  of  cp 
to  increase  ERP  to  1.35  kw. 

WAYL  (FM)  Silver  Spring,  Md.— Granted  mod. 
of  cp  to  change  type  trans,  and  type  ant.;  ant. 
280  ft.;  condition. 

WMET-FM  Miami  Beach,  Fla.— Granted  mod. 
of  cp  to  change  sub-carrier  frequencies  to  67 
kc  and  41  kc;  condition. 


KGMO  Cape  Girardeau,  Mo. — Remote  control 
permitted. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WSM-TV  Nashville, 
Tenn.,  to  5-20-59;  KJML  (FM)  Sacramento,  Calif., 
to  2-5-59;  WSCB  (FM)  (noncommercial  educa- 
tional fm)  Springfield,  Mass.,  to  1-30-59.,  and 
KASK  Ontario,  Calif.,  to  1-31-59. 

Actions  of  November  4 

KRKC  King  City,  Calif. — Granted  assignment 
of  cp  to  KRKC  Inc. 

KDPS  Des  Moines,  Iowa — Granted  cp  to  in- 
crease ERP  to  5.2  kw,  ant.  height  to  285  ft.,  and 
install  new  type  ant. 

WXYZ-FM  Detroit,  Mich.— Granted  cp  to  in- 
crease ERP  to  27  kw,  ant.  height  to  880  ft.,  install 
new  type  ant.,  change  ant. -trans,  and  studio 
locations. 

WFMD-FM  Frederick,  Md. — Granted  mod.  of 
cp  to  change  type  trans. 

WSEN  Baldwinsville,  N.  Y.— Granted  mod.  of 
cp  to  move  ant.,  specify  studio  location,  delete 
remote  control  and  change  type  trans. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WKBM-TV  Caguas, 
P.  R.,  to  1-31-59;  KAVE-TV  Carlsbad,  N.  M.,  to 
12-31,  and  KBCO  (FM)  San  Francisco.,  to  5-19-59. 

Actions  of  November  3 

KLOR-TV  Provo,  Utah — Granted  mod.  of  cp 
to  install  new  trans.,  new  ant.  system,  and  make 
equipment  changes;  ERP  vis.  3.09  DA,  aur.  1.55 
DA,  ant.  height  2840  ft. 

WRIM  Pahokee,  Fla. — Granted  mod.  of  cp  to 
change  type  trans.,  studio  location  (same  as 
trans,  location) ;  remote  control  permitted. 

KVFM  (FM)  San  Fernando,  Calif.— Granted 
mod.  of  cp  to  change  type  ant. 

KCMO-FM  Kansas  City,  Mo. — Granted  mod.  of 
SCA  to  change  subcarrier  frequency  from  67  kc 
to  65  kc. 

WVCG-FM  Coral  Gables,  Fla.— Granted  mod.  of 
cp  to  change  type  trans.;  conditions. 

KASK-FM  Ontario,  Calif. — Granted  extension 
of  authority  to  remain  silent  for  period  begin- 
ning Oct.  31. 


License  Renewals 


The  following  stations  were  granted  renewal 
of  license:  WMUZ  Detroit,  Mich.;  WAXX  Chip- 
pewa Falls,  Wis.;  WBAY  &  aux.,  Green  Bay, 
Wis.;  WBEL  South  Beloit,  111.;  WBIZ  Eau  Claire, 
Wis.;  WCCN  Neillsville,  Wis.;  WCUB  Manitowoc, 
Wis.;  WFHR  Wisconsin  Rapids,  Wis.;  WFOX 
Milwaukee,  Wis.;  WFRL  &  aux.,  Freeport,  111.; 
WGEZ  Beloit,  Wis.;  WHBL  Sheboygan  Wis.; 
WIBV  Belleville,  111.;  WIZZ  Streator,  111.;  WJBD 
Salem,  111.;  WKBH  La  Crosse,  Wis.;  WKRO  Cairo, 
111.;  WLBK  DeKalb,  111.;  WLIP  Kenosha,  Wis.; 
WMNE  Menomonie,  Wis.;  WMIX  Mt.  Vernon, 
111.;  WMOK  Metropolis,  111.;  WPDR  Portage, 
Wis.;  WPRS  Paris,  111.;  WVLN  Olney,  111.; 
WFHR-FM  Wisconsin  Rapids,  Wis.;  WMIX-FM 
Mt  Vernon,  111.;  WPRS-FM,  Paris,  111.;  WNIC 
DeKalb,  111.;  WNUR  Evanston,  111.;  WBAY-TV 
main  &  aux.  trans.  &  ant.,  Green  Bay,  Wis.; 
WREX-TV  Rockford,  111. 


SUMMARY  OF  COMMERCIAL  BROADCASTING 


AM 
FM 
TV 


Compiled  by  BROADCASTING  through  Nov. 

ON  AIR  CP 

Lie.                            Cos  Not  on  air 

3,270                   37  101 

543                   19  114 

4321                  78=  108 

OPERATING  TELEVISION  STATIONS 


12 

TOTAL  APPLICATIONS 

For  new  stations 

569 
64 
100 


Compiled  by  BROADCASTING  throui 

?/z  Nov.  12 

VHF 

UHF 

TOTAL 

Commercial  429 

81 

5103 

NON-COMMERCIAL  28 

8 

364 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Oct.  31 

AM 

FM 

TV 

Licensed  (all  on  air) 

3,270 

543 

4321 

CPs  on  air  (new  stations) 

37 

19 

762 

CPs  not  on  air  (new  stations) 

98 

111 

109 

Total  authorized  stations 

3,405 

673 

664 

Applications  for  new  stations  (not  in  hearing) 

452 

33 

49 

Applications  for  new  stations  (in  hearing) 

114 

29 

52 

Total  applications  for  new  stations 

566 

62 

101 

Applications  for  major  changes  (not  in  hearing) 

414 

26 

41 

Applications  for  major  changes  (in  hearing) 

46 

0 

16 

Total  applications  for  major  changes 

460 

26 

57 

Licenses  deleted 

0 

0 

2 

CPs  DELETED 

0 

0 

1 

1  There  are,  in  addition,  eight  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf.) 

*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


JAMES  W.  COAN,  President 

Like  Hundreds 
of  Broadcasters . . . 

President 
JAMES  W.  COAN 

WTOB 

Winston-Salem,  N.  C. 
and 

Chief  Engineer 
JAMES  H.  HOKE 

Selected 
STAINLESS  TOWERS 


JAMES  H.  HOKE,  Chief  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 


Call  or  Write 
tor  Informative 
Literature. 


less,  inc. 

NORTH  WALES  •  PENNSYLVANIA 


Broadcasting 


November  17,  1958    •    Page  111 


no  matter  how  you  figure  it . . . 
KLZ-TV  is  still  number  one 

in  DENVER! 


Highest  share  sign  on  to  sign  off  seven 
days  a  week  in  both  one  week  and 
four  weeks 

12  out  of  the  top  15  shows... 
53  out  of  the  top  1 00 

Out  of  the  top  1 00  shows  29  are 
KLZ-TV  non  net-work  shows 

Highest  rated: 

News,  Weather,  Sports,  Remote  Show, 
Local  Show,  Syndicated  Show, 
Weekend  News,  Network  Show 

KLZ-TV  has  9  out  of  the  top  10  syndi- 
cated shows: 

Target      ....  29.5 

Whirlybirds  28.2 
Men  of  Annapolis/ 

Death  Valley  

Frontier  Doctor  

Harbor  Command 
Sheriff  of  Cochise ..... 

Highway  Patrol  

Sea  Hunt  

Decoy   

Boots  &  Saddles 


26.7   KLZ-TV 

26.4   KLZ-TV 

25.8  KLZ-TV 
25.6  KLZ-TV 

23.3   Station  B 

22.5   KLZ-TV 

21.4  KLZ-TV 
18.8  KLZ-TV 


*based  on  September  ARB, 


KLZ-TV 
KLZ-TV 


TELEVISION 
CBS    in  DENVER 

Channe 


Represented  by  KATZ  Agency 


winner  of  . .  . 


George  Foster 
Peobody  Award 


The  Colorado  State 
Medical  Society  Award 


RTNDA  Achievement 
Award 


CBS  Television 
Film  Award 


Sigma  Delta  Chi 
Journalistic  Award 


Page  112    •   November  17,  1958 


Broadcasting 


to  MONDAY  MEMO 


from  ARTHUR  M.  HOLLAND,  owner-account  executive,  Malcolm-Howard  Adv.  Agency,  Chicago 


One  way  to  an  armistice  in  Chicago 


No  less  a  personage  than  the  Hon. 
Richard  J.  Daley,  mayor  of  Chicago, 
took  to  the  speaker's  rostrum  to  de- 
claim against  the  evil  men  allegedly 
responsible  for  the  state  of  idleness  in- 
flicted upon  Chicago's  darlings  of  the 
airlanes,  the  talent  lads  and  lassies. 
Their  vehicles,  the  programs,  were  be- 
ing lopped  off  entirely,  or  were  taking 
flight  to  New  York  and  Hollywood. 

In  so  doing,  his  honor,  in  his  right- 
eous indignation,  was  adding  his  of- 
ficial voice  to  a  swelling  chorus  of  pro- 
test from  worthy  Chicago  groups,  in- 
cluding Broadcast  Advertising  Club, 
American  Federation  &  Television  & 
Radio  Artists,  Chicago  Unlimited,  and 
the  new-born  Chicago  chapter  of  the 
Academy  of  Television  Arts  &  Sciences. 
The  latter's  very  birth  cries  were  almost 
drowned  out  by  the  clang  of  the  ex- 
ecutioner's axe  as  more  tv  talent  heads 
rolled. 

Local  live  programs  were  and  are 
continuing  to  vanish  from  the  Chicago 
scene,  with  syndicated  and  feature  film 
replacing  most  of  the  departing  shows. 
Some  network  programs  extended  their 
feed  time  into  Chicago  and  thereby 
added  more  woe  to  live  talent  and  live 
program  producers.  Higher  costs, 
mounting  almost  without  surcease,  roll- 
ing over  the  sponsors  like  a  tidal  wave 
— higher  time  and  facility  costs,  higher 
talent  rates  and  greater  competition  for 
audiences  via  heavier  promotion,  have 
all  contributed  their  share  toward  driv- 
ing some  advertisers  into  less  expensive 
media.  Other  advertisers  retrenched 
completely. 

True,  general  economic  conditions, 
including  worsened  consumer  sales,  have 
in  no  small  way  taken  their  toll,  but  the 
local  tv  advertiser  has  virtually  been 
pushed  into  using  less,  or  no  live  pro- 
gramming and  fewer  live  personalities, 
announcers,  models,  etc.,  in  his  com- 
mercials. "Tv  is  for  the  big  fellows" 
has  become  the  local  complaint.  Costs 
just  keep  getting  out  of  reach,  with  the 
hurdles  getting  higher  and  higher. 

There  is  no  quarreling  with  the  de- 
sires of  those  aforementioned  organiza- 
tions or  the  fired  up  individuals.  They 
mean  the  right  thing  for  everyone  con- 
cerned, being  well  intentioned  and,  no 
doubt,  sincere. 

However,  one  must  face  the  facts 
squarely. 

Formation  of  more  and  more  groups 
to  fight  the  erosion  has  not  accom- 
plished anything.  The  deterioration  has 
continued  and  even  increased,  despite 
the  greater  organized  effort  and  louder 
protests. 

Let's  face  it.  The  live  programming 


as  it  has  been  constituted  has  not  won 
sufficient  audience  to  give  an  adven- 
turesome advertiser,  in  most  instances, 
the  kinds  of  return  he  rightfully  ex- 
pects from  his  expenditure. 

Cry  all  we  will  about  ratings  not 
properly  reflecting  the  actual  audience 
size,  the  one  rating  that  cannot  be 
denied  is  the  ring,  or  lack  of  it,  of  the 
advertiser's  cash  register.  If  the  pay-off 
for  the  sponsor  is  not  there,  the  good 
fairy  vanishes. 

It  would  be  unfair  to  lay  the  blame 
on  the  talent  or  the  producer  entirely 
when  a  limited  budget  and  restricted 
physical  facilities  make  it  almost  im- 
possible to  create  a  product  that  can 
compete  favorably  with  expensive  film 
or  even  live  network  programming. 

Closer  examination  and  analysis  of 
the  situation  by  the  talent  and  their 
representing  organizations  would  result 
in  betterment  for  this  vital  segment  of 
tv  which  merits  encouragement  and 
nurturing.  By  making  it  easier  and  less 
costly  to  use  less  experienced  or  lower 
echelon  talent,  overall  use  would  in- 
crease the  amount  of  work  for  the 
veteran  professionals,  and  not  destroy  it. 

Methods  should  be  devised  for  broad- 
ening the  use  of  "extras,"  greater  num- 
bers of  "live"  models,  without  creating 
a  staggering  burden  for  the  program 
producer  or  advertiser.  Look  at  the 
relatively  little  difference  in  cost  now 
between  the  rate  for  use  of  local  Chi- 
cago tv  talent  and  what  it  would  cost 
to  use  the  same,  or  comparable  talent, 
coast-to-coast.  And  this  should  not  be 
distorted  into  being  a  plea  for  higher 
network  rates.  What  chance  has  a  local 
sponsor  who  tries  to  step  out  with  a 
first  rate  live  show  using  more  than 
two  or  three  people? 

Much   of  the   so-called  "rehearsal 


time"  required  is  a  myth,  being  both 
unnecessary  and  unused  (and  unavail- 
able). Keep  in  mind,  this  is  a  Chicago 
story,  the  writer  not  claiming  this  is  a 
universal  situation. 

Chicago  traditionally  has  unequalled 
sources  for  a  wealth  of  the  finest  talent 
in  our  great  country,  but  we  stifle  its 
use  on  tv,  because  we  make  it  too 
costly  to  utilize.  Talent  should  have  a 
right  to  work  and  to  be  paid  well  for 
good  performance,  but  it  seems  some 
adjustment  is  in  order  to  make  it  pos- 
sible to  use  more  than  the  bare  min- 
imum of  announcers,  models  and  per- 
formers with  the  resultant  "flops,"  in- 
adequacies and  downright  bad  shows, 
which  make  for  short  runs,  advertiser 
fatality,  and  lower  talent  incomes. 

Perhaps  if  stations,  together  with  tal- 
ent, technicians  and  musician  repre- 
sentatives, with  a  sincere  desire  to  aid, 
were  to  sit  down  together  with  a  view 
toward  developing  formulas  and  con- 
cessions by  each  where  substantial  live 
talent  is  used,  this  would  be  a  solid  step 
toward  really  accomplishing  something. 

A  package  that  is  not  too  hazardous 
to  the  sponsor  would  increase  the  possi- 
bility of  use.  Keep  the  present  hurdles 
high,  and  most  jumpers  won't  try  to  leap. 

To  do  the  job  right,  to  get  good  live 
programs  that  will  attract  sufficient  audi- 
ences, it  will  take  contributions  of  time, 
money  and  effort  on  the  part  of  those 
who  expect  to  benefit. 

Let's  quit  pointing  to  the  bogeymen 
who  are  accused  of  wanting  to  injure 
us,  and  let's  take  steps  to  nurture  a 
great  city's  important  commodity — our 
live  tv  talent.  If  it's  good  enough  for 
export,  it  should  certainly  be  worth 
keeping  at  home.  And  from  good  little 
acorns,  the  properly  developed  local 
vehicles,  big  network  oaks  will  be  grown. 


Arthur  M.  Holland,  b.  July  10,  1907,  Chicago. 
Attended  Northwestern  U.,  Evanston,  III.,  1925- 
27.  First  job:  assistant  advertising  manager,  End- 
O-Corn  Labs,  1927;  later  promoted  to  advertising 
manager.  Filled  same  post  with  Western  Mfg. 
Co.,  1929-30,  then  became  media  director  of  Earl 
Noyes  Agency.  In  1933  co-founded  Malcolm- 
Howard  Adv.  Agency,  assuming  full  ownership 
following  year.  His  Chicago  firm  considered  lead- 
ing agency  specializing  in  local  broadcast  accounts 
in  below -$5  million  group.  Among  active  local  tv 
clients:  Courtesy  Motors,  Fair  Store,  Mages  Stores 
for  Sports,  Evans  Fur,  Royal  Lumber.  Most  of 
them  strong  on  feature  films  on  Chicago  stations. 
National  director  of  City  of  Hope;  director  of 
Variety  Club.  Active  in  Chicago  Broadcast  Adver- 
tising club,  Chicago  Unlimited,  Press  Club;  v.p.  of 
now  defunct  Chicago  Television  Council.  Married 
with  one  son,  Max  Gene,  M-H  account  exec. 


Broadcasting 


November  17,  1958   a    ['age  113 


EDITORIAL 


No.  1  Target 

LAST  week,  we  carried  two  stories  which  ought  to  inflame 
■  responsible  broadcasters  to  revolt. 

One  story  described  the  political  broadcasting  questions  sub- 
mitted to  the  FCC  during  the  recent  campaigns  and  told  how 
they  were  disposed  of — mostly  by  FCC  staff  members.  The  story 
quoted  FCC  officials  as  saying  that  the  1958  campaigns  provoked 
the  most  Sec.  315  problems  of  any  political  season  in  history. 

The  other  story  quoted  an  article  written  for  a  Harvard  U. 
publication  by  Richard  S.  Salant,  CBS  Inc.  vice  president.  Mr. 
Salant  argued  eloquently  for  repeal  of  Sec.  315.  It  was  his  thesis 
that  although  the  law  was  written  to  assure  fairness  and  maximum 
debate  in  the  broadcasting  of  politics,  it  has  achieved  the  op- 
posite effect.  It  so  hamstrings  broadcasters  that  they  cannot  do 
a  sensible  job  of  presenting  political  candidates  to  the  public. 

The  argument  advanced  by  Mr.  Salant  is  not  unique,  although 
we  cannot  remember  its  having  been  advanced  more  persuasively. 
His  network  has  been  on  record  for  some  time  in  opposition  to 
Sec.  315.  The  NAB,  through  its  president,  Harold  E.  Fellows, 
has  officially  asked  the  Congress  to  repeal  the  section. 

But  the  statements  of  CBS  and  the  NAB,  plus  a  scattering  of 
individual  broadcasters,  are  as  far  as  the  opposition  to  Sec.  315 
has  gone.  It  is  not  a  cause  that  has  attracted  the  unanimity  or 
vigor  which  broadcasters  would  accord  to,  say,  a  defense  against 
an  attempt  by  government  to  set  rates  for  radio  and  television. 

We  report  this  with  regret,  for  we  cannot  imagine  a  cause  that 
could  lead  to  a  more  rewarding  end  for  radio  and  television. 

If  these  two  media  are  to  approach  their  true  potential  as  the 
primary  information  vehicles,  they  must  be  free  to  grow.  Like  all 
too  many  government  regulations,  Sec.  315  inhibits  growth. 

It  installs  the  FCC  as  the  editorial  board  which  directs  the 
political  coverage  of  all  the  broadcasting  stations  and  networks  in 
the  nation.  There  aren't  seven  men  in  the  whole  United  States, 
let  alone  on  the  FCC,  who  are  omniscient  enough  to  carry  out 
that  assignment  successfully. 

The  record  of  Sec.  315  during  the  1958  campaigns  is  a  record 
of  helpless  broadcasters  appealing  for  advice  from  men  unqualified 
to  give  it.  Every  decision,  every  piece  of  advice  conveyed  by  the 
members  and  staff  of  the  FCC  was  yet  another  guarantee  of 
sterility  in  political  broadcasting. 

To  be  sure,  there  are  those  who  take  comfort  in  sterility  be- 
cause of  the  risks  it  avoids.  Regrettably,  there  are  some  broad- 
casters who  use  Sec.  315  as  an  excuse  to  dodge  the  responsibilities 
of  practicing  journalism. 

For  different  reasons,  there  are  two  other  groups  who  like  Sec. 
315  just  the  way  it  is.  They  are  that  minority  of  communications 
lawyers  who  think  more  of  their  fees  than  their  clients  and  the 
uninformed  ipoliticians  who  believe  the  law  gives  them  the  key 
to  prime  radio  and  television  time. 

Opponents  of  Sec.  315  have  little  chance  of  recruiting  on  their 
side  the  decision-dodging  broadcasters  or  the  near-sighted  lawyers. 

They  do  have  a  chance,  and  a  splendid  one,  to  inform  the 
uninformed  among  the  politicians  who  have  the  power  to  repeal 
Sec.  315.  But  that  is  a  job  of  education  that  will  require  more 
than  an  occasional  statement,  however  eloquent,  by  a  network 
or  the  head  of  the  NAB.  It  will  take  a  consistent,  well-organized 
campaign  by  all  the  brains  and  influence  that  broadcasting  can 
muster. 

Wallach's  Cream  Puff  Wallop 

|LLES  Wallach  said  his  piece  last  week  and  the  first  indications 
were  that  nobody  was  taken  in. 
As  readers  of  this  journal  know,  it  is  Mr.  Wallach's  conten- 
tion that  in-home  interviewing,  while  the  tv  set  is  on,  shows  that 
television  sponsors  are  not  getting  their  money's  worth.  Perhaps 
he  isn't  quite  that  blunt.  What  he  says  is  that  "30%  of  the 
audience"  as  reported  by  existing  rating  services  "is  either  not 
watching  or  only  partially  watching  the  sponsor's  program"  and 
that  therefore  current  cost-per-thousand  figures  are  invalid. 

This  is  talk  calculated  to  chill  a  sponsor's  heart,  but  no  such 
symptoms  were  observable  after  Mr.  Wallach  presented  his  report 


Page  114 


November  17,  1958 


Drawn  for  BROADCASTING  by  Sid  Hix 

"Gentlemen,  there's  been  a  dreadful  mistake." 

to  the  Radio-Tv  Workshop  at  the  Assn.  of  National  Advertisers' 
fall  meeting  (see  story  elsewhere  in  this  issue). 

To  be  sure,  Mr.  Wallach  said  that  Chrysler,  one  of  the  four 
sponsors  of  the  study,  reacted  "favorably"  and  that  more  than  a 
score  of  other  advertisers  are  interested  in  similar  in-home  studies. 
And  George  Abrams  said  he  was  "impressed."  Mr.  Abrams  repre- 
sents Revlon,  another  of  the  sponsors,  heads  the  ANA  Radio-Tv 
Committee,  headed  the  session  at  which  Mr.  Wallach  spoke,  and 
had  a  personal  financial  interest  in  launching  the  new  Wallach 
service. 

It's  conceivable  that,  despite  the  apathy  Mr.  Wallach  seems  to 
have  generated,  his  audience  later  will  start  to  think  about  what 
he  said.  If  they  do,  we  hope  they  will  consider  it  in  context  with 
all  the  other  research  that  has  been  done  on  this  subject,  and — 
most  importantly,  as  we  suggested  last  week — in  context  with  all 
the  case  histories  which  prove  with  facts  and  figures  television's 
superiority  as  a  salesman. 

There  are  features  of  Mr.  Wallach's  study,  such  as  the  "audience 
profiles"  of  given  programs,  which  could  be  beneficial  to  spon- 
sors, although  they  are  not  particularly  new.  More  to  the  point, 
any  pluses  he  has  to  offer  were  overshadowed  by  what  seemed 
to  be  preoccupation  with  downgrading  current  audience  data. 
This  "debunking,"  we  could  not  help  feeling,  was  bait  with  which 
he  hoped  to  attract  subscribers. 

While  Mr.  Wallach  was  making  such  a  big  point  about  inat- 
tentiveness,  we  could  not  help  wondering  how  many  in  his  audience 
were  giving  undivided  attention  to  his  speech.  Would  he  think  it 
impossible  that  some  of  them  had  their  ears  open,  merely  because 
their  eyes  were  closed? 

Tv  on  Tv 

THE  first  organized  effort  to  sell  television  via  television  is 
under  way.  Member  stations  of  NAB  and  Television  Bureau 
of  Advertising  last  week  received  separate  kits  of  animated  film 
spots.  NAB  sells  programming  impact;  TvB  naturally  exploits  the 
medium's  sales  power.  The  tWf>  campaigns  are  designed  for  Na- 
tional Television  Week,  which  started  Sunday  (Nov.  16). 

Both  NAB  and  TvB  are  working  on  the  premise  that  television 
stations  should  use  tv  the  same  way  advertisers  use  it — by  atten- 
tion getting  spots  that  will  help  make  the  public  aware  of  tele- 
vision's place  in  the  national  scheme. 

NAB  is  planning  a  package  of  10  IDs,  including  the  two  re- 
leased for  Television  Week.  If  these  fast-moving  spots  click,  the 
NAB  Tv  Board  may  decide  at  its  meeting  next  February  to  under- 
take a  major  campaign  at  a  cost  of  $100,000,  using  one-minute 
spots.  In  any  case,  the  Tv  Week  spots,  based  on  the  theme. 
"Nothing  brings  it  home  like  tv,"  deserve  frequent  spotting  in 
prime  time. 

Broadcasting 


Even  Two's  A  Crowd 

(OR  WHY  DOESN'T  WJR  DOUBLE  SPOT?) 


Any  good  salesman  knows  that  one  spot  is  too  small 
for  two  selling  operations.  They  get  in  each  other's 
way  and  create  more  distraction  than  sales. 

The  same  goes  for  commercial  announcements.  An 
announcement  loses  much  of  its  appeal  when  it's 
packaged  with  another  commercial  or  sandwiched 
between  a  pair  of  them.  This  practice  of  double  and 
triple  spotting  may  produce  more  immediate  income 
for  a  radio  station  .  .  .  but  considerably  less  impact 
for  the  advertiser. 

WJR  does  not  double  spot  or  triple  spot.  On  WJR 


every  advertising  message  stands  alone,  thereby 
gaining  far  more  attention,  stature  and  listener 
response.  This  way  an  advertiser  gets  a  fair  shake 
for  his  advertising  dollar. 

What's  more,  WJR's  programming  is  specially 
tailored  for  adults,  the  people  who  have  the  money 
to  buy  what  your  client  has  to  sell. 

Sound  interesting?  See  your  Henry  I.  Christal 
representative  and  get  all  the  facts  on  WJR, 
the  No.  1  station  in  the  fifth  richest  market  in 
America. 


WJR 

760  KC  ^0  50.00* 


DETROIT 


50,000  WATTS  CBS 


RADIO     WITH     ADULT  APPEAL 


PULSE  .  FEBRUARY 
1958 


GET  SALES 

IMNPact 

WITH  THE  NATION'S 

No.l 

REGIONAL  NETWORK 


i 

KMX  1 

N  FALLS,  IDAHO  1 

No. 


HOOPER  -  SEPT  1958 
PULSE  -  SEPT  1958 


SALT  LAKE 
METROPOLITAN 
MARKET 

KALL-KLO-KO^ 

PULSE  -  JULY 
1958  ^ 


IMNPact  Throughout  the  growing  Intermountain  West  with 
45  Home  Town  Stations,  where  people  LIVE,  LISTEN  &  BUY! 


I 


NTER- 


M 


OUNTAIN 


ETWORK 


146  SO.  MAIN  ST. 
Salt  Lake  City,  Utah 


Ask  your 

AVERY-KNODEL 

Representative 


NOVEMBER  24,  1958  THIRTY-FIVE  CENTS 

I  BROADCASTING 

THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Exclusive:  the  50  blue  chip  agencies  in  radio-tv  this  year  Page  35 

Radio's  top  satisfied  customers  explain  why  they  keep  buying  Page  61 

Is  the  President  entertaining  ideas  of  a  super-FCC?  Page  68 

WJR  doesn't  like  CBS  Radio's  changes,  severs  23-year-old  tie  Page  98 


Courtesy  of  RADIO  CORPORATION  OF  AMERICA 


SEE  THE  DIFFERENCE  KPRC-TV  MAKES 


Food  looks  so  real  you  more  than  see  the 
difference— you  almost  taste  it. 

Sports  come  alive.  Drama  actually 
breathes,  and  the  commercials— the  com- 
mercials are  no  longer  signals  for  indiffer- 
ence. On  KPRC-TV  in  Houston,  commercials 
sell,  for  at  KPRC-TV  they  have  believed  in 


television  from  the  very  first  and  put  their 
skills  and  fortune  behind  this  belief.  The 
result— reasonably  priced  TV  that  is  per- 
formance-proved. KPRC-TV  has  created  a 
new  dimension  in  home  entertainment  and 
it  has  given  you  one  more  good  reason  to 
expect  the  first  and  best  in  television  — 
today  and  tomorrow,  too! 


KPRC-TV  IN  HOUSTON,  TEXAS 

THE  STATION  YOU  CAN  TRUST 


multi-city  buying  is  in  fashion,  too 

Capes  are  the  last  word  in  menswear  fashion,  but  buying  WGAL-TV's  low-cost,  multi- 
city  coverage  is  an  established  custom.  This  pioneer  station  is  first  with  viewers  in 
Lancaster,  Harrisburg,  York,  and  numerous  other  cities  including:  Reading,  Gettysburg, 
Hanover,  Lebanon,  Chambersburg,  Lewistown,  Carlisle,  Shamokin,  Waynesboro. 


STEINMAN  STATION 
Clair  McCollough,  Pres. 


316,000  WATTS 


jfPlB|||l 

Kjr 


CHANNEL  8  •  Lancaster,  Pa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  Inc.  .  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 

America's  10th  TV  Market  •  942,661  TV  households  •  $33/4  billion  annual  retail  sales  •  $62/3  billion  annual  income 

Lancaster  •  Harrisburg  .  York  •  Reading  •  Gettysburg  •  Hanover  .  Lebanon  •  Chambersburg  •  Waynesboro  .  Lewistown  •  Sunbury 
Carlisle  .  Pottsville  •  Shamokin  .  Lewisburg  .  Hazleton  .  Mt.  Carmel  .  Bloomsburg  .  Hagerstown  .  Frederick  •  Westminster 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St..  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


closed  circuit: 


SWT  RIDES  A  BOOM  •  J.  Walter  Thomp- 
son which  this  year  became  biggest  radio- 
tv  agency  (see  story  page  35)  has  firm 
grip  on  radio-tv  billing  dominance,  its  offi- 
cials anticipating  no  slackening  in  its  con- 
tinuing upward  drive.  Assuming  JWT's 
structure  of  major  radio-tv  accounts  re- 
mains fairly  stable  and  U.S.  economy  suf- 
fers no  setback,  agency's  broadcast  billing 
should  go  higher  still  in  1959  on  momen- 
tum alone.  It's  known,  moreover,  that  from 
its  huge  stable  of  accounts,  agency  plans 
to  come  up  with  additional  tv  business 
from  accounts  now  not  so  committed. 
• 

Broadcast  media  are  providing  greater 
share  of  overall  billing  among  most  top 
agencies.  Annual  billing  survey  under- 
scores this  particularly  among  top  15  ra- 
dio-tv agencies.  Of  top  15,  share  of  nine 
was  up  (six  of  these  8%  or  more),  share 
of  three  remained  at  same  level  while  only 
three  were  down  only  slightly. 

• 

FASTER  THAN  SOME  EYES  •  That 
Telecommunications  Advisory  Committee 
appointed  last  week  by  OCDM  to  advise 
President  (page  68)  caught  trade  associa- 
tions by  surprise.  Electronic  Industries 
Assn.  had  inkling  that  committee  forma- 
tion was  in  process  because  it  had  been 
asked  to  recommend  some  names  (none  of 
whom,  incidentally,  was  chosen),  but  NAB 
was  caught  flatfooted.  Both  EIA  and  NAB 
officials  are  fretful  and  little  bit  alarmed. 
That's  because  there  isn't  wholly-oriented 
electronics  manufacturer  or  broadcaster  in 
group — although  Gen.  Corderman  is  vice 
president  of  electronics  firm  Litton  Indus- 
tries Inc.  and  Dr.  Kear  may  be  considered 
associated  with  broadcast  business  through 
his  consulting  engineering  firm. 

• 

Non-broadcasting  interests  of  new  com- 
mittee were  further  emphasized  at  its  first 
meeting  last  Tuesday,  it's  understood. 
There  was  talk  of  "inconsistency"  in  fact 
that  FCC  spends  so  much  of  its  time  on 
broadcast  matters  although  other  services 
and  licensees  far  outnumber  broadcasters 
and  use  much  more  spectrum  space.  This 
was  one  of  many  subjects  discussed  with 
FCC  Chairman  John  C.  Doerfer  who  spent 
most  of  first  day's  meeting  with  committee. 
• 

PCP'S  REACTION  •  It  was  no  surprise  to 
CBS  Radio  officials,  according  to  inside 
sources,  that  WJR  Detroit  chose  disaffilia- 
tion instead  of  network's  new  "Program 
Consolidation  Plan"  (story  page  98).  It's 
said  key  network  officials  predicted  WIR 
would  refuse  to  go  along  and  believe  some 
other  affiliates  will  take  same  action.  Con- 
tracts embodying  principles  of  new  plan 
went  out  to  affiliates  last  Thursday  (Nov. 
20).  Network  officials  have  assured  sta- 
tions they'll  make  no  "special  deal"  with 
anyone  to  entice  acceptance. 


Planning  ahead  of  Jan.  5  effective  date 
of  "Program  Consolidation  Plan,"  CBS  Ra- 
dio executives  see  good  chance  that,  de- 
spite project's  cutback  in  network  pro- 
gramming, CBS  Radio  Div.  will  wind  up 
with  not  fewer  but  more  employes  than  in 
past.  This  is  on  theory  that  owned  stations 
will  need  more  personnel  for  local  pro- 
gramming. So-called  personalities,  it's  re- 
ported, are  getting  harder  to  find. 

• 

OVERSIGHT  •  If  Legislative  Oversight 
Subcommittee  is  renewed  by  86th  Con- 
gress, as  indications  are  it  will  be  (story 
page  74),  look  for  basic  changes  in  its  staff. 
One  high-level  subcommittee  source  said 
last  week  staff  v/ould  have  to  be  improved 
"both  in  quality  and  quantity."  From  out- 
set, subcommittee  has  had  staff  troubles, 
most  spectacular  of  which  was  ouster  of 
first  chief  counsel,  Bernard  Schwartz. 
• 

One  thing  is  sure — future  of  subcommit- 
tee is  not  included  in  future  of  Stephen  J. 
Angland,  top  attorney  on  staff  experienced 
in  FCC  matters.  Mr.  Angland  has  in- 
formed Chairman  Oren  Harris  of  plans  to 
to  enter  private  practice.  Chief  Counsel 
Robert  W.  Lishman  has  indicated  willing- 
ness to  stay  on  but  emphasized:  "I  don't 
plan  to  make  this  my  career."  At  present 
staff  is  well  below  full  strength  because  of 
resignations  and  economy  cuts. 

• 

NEW  PAPERS  •  Proposal  to  revise  broad- 
cast license  renewal  forms — which  has 
been  up  and  down  several  times  during 
past  year — finally  got  green  light  from 
FCC  last  week.  Notice  of  proposed  rule- 
making will  be  issued  this  week  or  as  soon 
as  plates  of  forms  can  be  printed  to  accom- 
pany notice.  It's  understood  revised  forms, 
particularly  those  dealing  with  listing  of 
spot  announcements  and  program  cate- 
gories, follow  pretty  closely  recommenda- 
tions of  broadcast  committee. 

• 

Technical  headaches  that  delayed  wide- 
spread use  of  fm  subcarriers  to  multiplex 
functional  music  and  other  paid  non- 
broadcast  services  have  now  been  sup- 
planted by  development  of  ingenious  new 
gadget — multiplex  adapter  that  enables 
normal  fm  receivers  to  pick  up  special 
signals.  Appearance  of  adapters  on  West 
Coast  has  multiplexing  stations  wondering 
if  "pirating"  of  subscriber  services  will 
become  popular  because  of  low-cost 
adapter. 

• 

LITTLES  AND  BIGS  •  Small  Chicago 
advertising  agency  (Rocklin  Irving  Assoc.) 
has  been  visited  by  Washington  investigator 
past  fortnight  in  connection  with  pattern 
of  local  tv  advertising,  reportedly  among 
network  tv  stations.  Agency,  which  spe- 
cializes in  tv  use  by  small  advertisers,  won't 
identify  government  body  involved,  but 


claims  local  clients  have  been  squeezed  out 
of  prime  viewing  hours  by  stations  in  favor 
of  national  spot  advertisers. 

• 

Mutual,  which  long  has  felt  handicapped 
because  of  its  location  in  New  York's 
Times  Square  area,  is  reported  to  be  shop- 
ping for  new  headquarters  in  Madison 
Ave.  sector.  Present  lease  expires  next 
June  and  new  management  is  on  lookout 
for  quarters  on  East  Side,  where  closer 
liaison  can  be  effectuated  with  agencies. 
• 

LOCAL  LOOKS  •  To  get  first-hand  fa- 
miliarity with  their  affiliates'  local  prac- 
tices affecting  network  operations — to  see 
whether  triple-spotting  exists,  for  example, 
and  whether  affiliates  are  carrying  network 
promotional  material — all  three  television 
networks  understood  to  have  signed  for 
75-market  monitoring  service  by  Broad- 
cast Advertisers  Reports.  Each  market  is  to 
be  monitored  regularly  under  one-year 
contracts. 

• 

Junior  editions  of  Nielsen  Coverage 
Service  No.  3  expected  to  be  available 
shortly,  designed  for  smaller  agencies  and 
stations  which  do  not  feel  able  to  afford 
regular  NCS  No.  3.  It'll  consist  of  market- 
by-market  data,  reportedly  at  nominal 
price,  with  buyers  permitted  to  purchase 
data  on  any  number  of  markets. 

• 

AFTER  EFFECTS  •  Temperature  of  quiz 
scandal  may  have  cooled  but  its  effects 
linger  on:  Pharmaceuticals  Inc.,  which 
dropped  Twenty-One  quiz  on  NBC-TV 
Thursday  night,  and  soon  afterward  re- 
placed it  with  Concentration,  game  show, 
is  unhappy.  Reason:  Reported  ratings  dif- 
ficulties which  also  made  advertiser  call 
quits  on  Twenty-One.  Possible  replacement 
for  Concentration,  which  is  said  to  be 
about  to  go,  is  It  Could  Be  You,  audience 
participation  package  (Ralph  Edwards- 
owned)  that  was  summer  replacement  this 
season.  Parkson  Adv.  is  agency. 

• 

Co-production  of  tv  film  series  report- 
edly set  between  Associated  Artists  Enter- 
prises (merchandising  for  United  Asso- 
ciated Artists)  and  studio  in  Australia.  Se- 
ries would  use  animation  and  live  action 
with  story  line  of  explorations  for  prehis- 
toric findings  against  background  of  bush 
country.  Designed  for  children  viewing, 
tv  series  was  initiated  by  its  merchandising 
possibilities  in  U.  S. 

• 

TWO  IN  TIJUANA  •  New  tv  station 
across  Mexican  border  from  San  Diego  in 
Tijuana  is  reportedly  ready  to  begin  opera- 
tion on  ch.  12  under  Azcarraga-O'Farrill 
ownership,  identical  with  that  of  ch.  6 
XETV,  also  Tijuana.  Question  is  whether 
it  will  be  English-language,  like  XETV,  or 
Spanish. 


Broadcasting  November  24,  1958   •    Page  5 


EVERY 
WEEK 

IS 

RATING 

WEEK! 


WSPD-TV  is  TOLEDO 
with  its  star-spangled 
top  feature  films  .  .  . 

Buy  WSPD-TV.  .  . 
arid  you  buy  Toledo 
across  the  board! 
Ask  your  Katz  man 


Storer  Television 

WSPD-TV         WJW-TV         WJBK-TV  WAGA-TV 

Toledo  Cleveland  Detroit  Atlanta 


RKO 


it 


WARNER 
BROS. 


MGM 


UNITED 
ARTISTS 


ROCKET 
86 


1*3 


SCREEN  GEMS 
SCREEN  GUILD 
MPTV 


"Eetmous  on  the  local  scene 


CHANNEL  13  •  TOLEDO 


THE  WEEK  IN  BRIEF 


The  Year's  Top  50  Radio-Tv  Agencies  and  JWT's  Sweep — 

J.  Walter  Thompson  is  No.  1  with  $113.5  million  in  broad- 
cast billing,  comes  close  to  Ted  Bates  in  combined  spot  and 
hits  record  high  in  tv-only.  Page  35. 

Profile — Who  handles  which  major  broadcast  accounts  at 
JWT.  Page  39. 

'Fortune'  Scorches  Tv — Magazine's  December  issue  charges 
television  is  in  season  of  "second-rate  programming"  and  a 
"self-destructive  cycle,"  says  pay-tv  may  be  "curative  force." 
Page  48. 

No  One  Spared — Emil  Mogul  directs  fire  against  tv  pro- 
gramming, station  rates  and  schedules,  program  rates  and 
rating  services.  Page  54. 

Tongue-in-Cheek  Subliminal  Messages — New  Butter-Nut 
Coffee  commercial  does  humorous  take-off  on  advertising 
aimed  at  the  subconscious.  Page  58. 

Radio  Successes  Highlight  RAB  Clinic — How-to-do-it  reports 
on  successful  use  of  radio  are  presented  in  RAB's  fourth  an- 
nual session.  Creativity  in  commercials  is  explored  and  agency 
people  answer  broadcasters'  questions.  Page  61. 

Spectrum  Inspectors — Telecommunications  Advisory  Com- 
mittee appointed  by  President  with  mission  to  look  into  ad- 
ministration and  use  of  spectrum.  Report  asked  by  Dec.  31, 
leading  to  belief  President  intends  to  suggest  measures  to 
Congress.  Five-man  committee  headed  by  former  Bell  Sys- 
tem executive.  Page  68. 

McConnaughy  Fires  Back — Denies  soliciting  or  accepting 
bribe  for  his  vote  in  Pittsburgh  ch.  4  case  as  House  subcom- 
mittee remains  unsuccessful  in  efforts  to  learn  who  started  the 
rumors.  Congressmen  undecided  on  whether  any  more  testi- 
mony will  be  taken.  Page  74. 

Harris  Switched  Signals — Recommendation  to  be  made  that 
Legislative  Oversight  Subcommittee  be  continued  in  some  form 
during  86th  Congress.  Committee  receives  staff  report  accusing 
Attorney  General  of  failure  to  prosecute  "gross  violations"  in 
form  of  ex  parte  contacts  made  to  FCC.  Page  74. 


Rebuke  for  RAB — Western  States  Advertising  Agencies 
Assn.  lashes  out  at  Kevin  Sweeney's  proposal  that  advertisers 
bypass  agencies  and  let  RAB  set  up  advertising.  Page  91. 

How  Mighty  the  Confederate  Dollar? — Fremantle  Overseas' 
President  Paul  Talbot  volunteers  to  underwrite  production  of 
exportable  tv  film  series  giving  prominence  to  Negroes  to  what- 
ever amount  producers  feel  would  be  lost  by  Dixie  boycott. 
Other  tv  news  made  at  International  Advertising  Assn.  lunch- 
eon meeting  in  New  York.  Page  93. 

UA  Gets  More  United — It's  an  eventful  week  at  United 
Artists  as  (A)  it  gets  tough  with  newspapers  resulting  in 
bigger  radio-tv  allocations  in  Chicago.  (B)  Solidifies  its  tv 
feature  film  sale  operation  by  tossing  its  kitty  of  163  post  '48 
films  into  a  big  U.A.  hopper.  (C)  Strengthens  its  tv  film  series 
operations  by  promising  prospective  clients  use  of  parent 
UA's  ballyhoo  department.  Page  94. 

WJR  Drops  CBS  Radio — Move  to  disaffiliate  after  23  years 
attributed  by  station  management  to  network's  new  "Program 
Consolidation  Plan."  WJR  officials  attack  network  "barter 
plan,"  say  "pure  program  service"  is  "only  healthy  way"  for 
network  radio  to  live  and  grow.  Page  98. 

Upbeat  Note  for  ABC-TV — Primary  affiliates  meeting  gets 
plans  for  fall  and  spring,  is  assured  that  daytime  ratings  will 
"build,"  heard  reports  of  business  gains.  Page  99. 

AFTRA — Networks  Make  Progress — Hopes  for  an  agree- 
ment on  a  new  contract  between  the  radio-tv  networks  and 
increase  as  networks  make  new  contract  proposal.  Page  102. 

Plea  for  Practical  Selling — It's  time  for  na- 
tional advertisers  to  stop  and  reappraise 
ivory-tower  advertising  techniques,  says 
Ivan  Hill,  executive  vice  president  of  Cun- 
ningham &  Walsh,  an  agency  which  has 
practically  made  a  career  of  studying  selling 
at  the  source.  If  national  accounts  don't 
adopt  some  of  the  direct  methods  of  their 
local  retailing  brethren,  they  may  lose  the 
evolutionary  race,  Mr.  Hill  warns  in  Monday  Memo.  Page 
119. 


MR.  HILL 


Meeting  of  the  Minds — Oversight  Subcommittee  hears  panel 
of  outstanding  lawyers,  educators  and  government  officials 
discuss  ways  to  cure  the  ills  of  regulatory  agencies.  Page  76. 


DEPARTMENTS 


Craven  Bows  Out  of  Ch.  13  Case — FCC  acts  on  appeals 
court  mandate  and  orders  new  oral  argument  on  Indianapolis 
ch.  13  concurrently  with  statement  by  Comr.  T.A.M.  Craven 
that  he  won't  take  part  in  further  proceeding.  FCC  lets  Cros- 
ley  continue  operating  WLWI  (TV)  Indianapolis  pending  new 
decision,  denying  request  by  contestant  WIBC  Indianapolis  for 
joint  operation.  Page  80. 

BPA  Redhot  in  St.  Louis — Annual  convention-seminar  of  pro- 
motion executives  marked  by  flurry  of  inter-media  statistics  and 
admonitions  to  broadcasters  to  intensify  promotional  activities. 
Wilson  named  association  president  for  coming  year.  Page  84. 

Broadcasters  in  SDX — WBAP-AM-TV's  Bryon  nominated 
for  presidency  of  journalism  fraternity.  Sevareid  named  fel- 
low. Page  88. 


ADVERTISERS  &  AGENCIES  ...  35 

AT  DEADLINE    9 

AWARDS   103 

CHANGING  HANDS    96 

CLOSED  CIRCUIT   5 

COLORCASTING    15 

EDITORIALS   120 

FILM    93 

FOR  THE  RECORD   109 

GOVERNMENT    68 

IN  PUBLIC  INTEREST   28 

IN  REVIEW   15 

INTERNATIONAL   102 

LEAD  STORY    35 

MANUFACTURING   100 

MONDAY  MEMO  119 


NETWORKS    98 

OPEN  MIKE    22 

OUR  RESPECTS    26 

PEOPLE   103 

PERSONNEL  RELATIONS  102 

PROGRAMS  &  PROMOTIONS.  .106 

PROGRAM  SERVICES   101 

RATINGS    43 

STATIONS   95 

TRADE  ASSNS   84 

UPCOMING   101 


4h 


Vila* 


Broadcasting 


November  24,  1958    •    Page  7 


#  LONG  BEACH 
?fesPpANTA  ANA 


The  Fastest  Growing 
Market  in  the  World! 


S^^lC,  LAGUNA  BEACH 


•  SAN  JUAN  CAP1STRANO 


Most  people  in  San 
Diego  prefer  KCBQ 
to  all  other  radio  — 
by  all  ratings. 

Now  KCBQ  brings 
Bart  ell  Family  Radio 
to  SV2  million  people 
with  its  new  50,000 
watts. 


BRUTE  II 
FRmilV 
RADIO 

COAST  TO  COAST 


:::V*&MrJ*  OCEANSIDE 


Kcl 


§§,  •  CHULA  ViSTA 


wake 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 

Sold  Nationally  by  ADAM  YOUNG  INC. 


Page  8    •   November  24,  1958 


Broadcasting 


at  deadline 


Nielsen  to  Offer  Stock; 
Financial  Details  Bared 

Radio-tv  measurement  services  of  A.  C. 
Nielsen  Co.  operated  in  red  from  inception 
until  fiscal  1957,  but  returned  "modest 
profit"  in  1957  and  1958.  Details  were  dis- 
closed Friday  in  preliminary  prospectus  filed 
with  Securities  and  Exchange  Commission 
for  registration  of  proposed  public  stock 
offering. 

Capital  developed  will  be  used  for  ex- 
pansion plans  including  instantaneous  tv 
rating  service  and  local  broadcast  service  in 
Canada  as  well  as  other  countries  where 
Nielsen  subsidiaries  operate. 

Prospectus  also  said  another  company  re- 
cently has  offered  service  using  device  which 
furnishes  instantaneous  report  of  tv  viewing 
in  key  cities  through  leased  wire  system 
(ARB  has  such  system,  Arbitron),  but  Niel- 
sen "believes  such  device  infringes  its  pat- 
ents and  has  filed  suit  seeking  to  enjoin  any 
infringement."  ARB  Friday  said  it  had  heard 
of  possible  suit  but  knew  of  no  court  filing. 
Nielsen  officials  could  not  be  reached  for 
comment. 

Nielsen,  stemming  from  business  founded 
by  Board  Chairman  Arthur  C.  Nielsen  in 
1923,  was  reincorporated  Nov.  14  in  Dela- 
ware with  stock  distribution  reorganized  on 
60-to-l  basis,  prospectus  showed.  Week 
earlier  company  paid  dividend  of  $6  per 


Union,  Networks  Negotiations 
Back  on  Formal  Basis  Today 

Negotiators  for  radio-tv  networks  and 
American  Federation  of  Television  &  Radio 
Artists  had  no  formal  meetings  scheduled 
for  this  weekend  but  it  was  reported  un- 
officially there  would  be  at  least  one  infor- 
mal session  prior  to  resuming  full-fledged 
talks  today  (Nov.  24).  Although  AFTRA's 
strike  deadline  was  Nov.  15,  union  has 
instructed  its  members  to  remain  on  job 
until  further  notice  (see  page  102). 

Networks  and  union  agreed  earlier  in 
week  that  "considerable  progress"  has  been 
achieved  in  main  issue  of  videotape  rates 
and  conditions,  but  specifics  still  have  to  be 
worked  out.  AFTRA  also  is  insisting  on 
"unfair  station  clause"  whereby  networks 
would  agree  not  to  feed  live  programming 
to  affiliates  on  union's  "unfair  list." 

Carlock  Joins  BDA  As  Chairman 

Merlin  E.  (Mike)  Carlock,  former  vice- 
chairman  of  Calkins  &  Holden,  today 
(Nov.  24)  becomes  board  chairman  of 
Burke  Dowling  Adams  Inc.,  New  York- 
Atlanta,  confirming  reports  to  this  effect 
ever  since  Mr.  Carlock,  following  manage- 
ment split,   resigned   from   C&H.   B.  D. 


share  and  Nov.  17  board  declared  new  quar- 
terly cash  dividend  of  25  cents  per  share 
payable  next  Feb.  2.  Two  groups  of  new  $1 
par  common  stock  are  being  offered  public 
through  Smith,  Barney  &  Co.,  New  York, 
at  price  and  date  yet  to  be  established.  First 
group  consists  of  62,280  shares  culled  from 
among  holdings  of  present  30  stockholders 
who,  besides  Mr.  Nielsen,  and  company  of- 
ficials, include  Edgar  Kobak,  onetime  presi- 
dent of  MBS  and  now  broadcast  consultant. 
Culling  was  required  to  help  offering  of 
64,500  unissued  shares  in  second  group  pro- 
duce sufficient  parcel  for  initial  over-counter 
public  offering. 

Mr.  Nielsen  will  retain  100%  of  480,000 
shares  Class  B  special  issue  stock  with  par 
value  of  2  cents  per  share.  His  common 
share  holding  is  35%.  Officers  and  directors 
hold  aggregate  of  64*%.  Firm  now  has 
750,000  shares  common  authorized  with 
570,000  shares  to  be  outstanding  after  of- 
fering. 

Prospectus  showed  current  income  of  Mr. 
Nielsen  at  close  of  fiscal  year  Aug.  31  was 
$85,000  (plus  retirement  estimate  $20,836); 
income  of  President  Arthur  C.  Nielsen  Jr., 
$44,979  (retirement  $13,593). 

Corporate  net  profit  after  taxes  in  1958 
was  $1.1  million  on  gross  of  $24.3  million. 
Firm  has  3,350  fulltime  workers,  450  part- 
time. 


Adams,  who  founded  agency  in  1939 
along  with  senior  Vice  Presidents  Thomas 
Dixcey  and  Edward  C.  Hoffman,  will  re- 
linquish chairmanship  to  devote  full  time 
to  presidency. 

Mr.  Carlock  resigned  from  C&H  in  early 
October,  reportedly  over  agency's  failure 
to  effect  merger  with  Adams  agency 
[Adverisers  &  Agencies,  Oct.  13].  He 
said  he  had  "no  vest-pocket  accounts,"  but 
there  exists  possibility  that  he  might  woo 
New  York  Stock  Exchange  account,  with 
which  he  was  closely  identified  and  which 
he  placed  in  tv  test  in  upstate  New  York. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  35. 


PIZZA  FOR  CHRISTMAS  •  American 
Home  Products  Corp.  (Chef  Boy-Ar-Dee 
pizza),  N.  Y.,  understood  to  be  launching 
pre-Christmas  spot  radio  campaign  in  about 
75  markets  from  Dec.  15-30,  using  up  to 
12  spots  weekly  to  reach  teen-age  market 
primarily.  Agency:  Young  &  Rubicam, 
N.  Y. 

TAREYTON  STARTS  YEAR  CAM- 
PAIGN •  American  Tobacco  Co.  (dual 
filter  Tareyton  cigarettes),  N.  Y.,  under- 
stood to  be  placing  52-week  tv  spot  cam- 
paign in  undetermined  number  of  markets, 
starting  this  week.  Agency:  Lawrence  C. 
Gumbinner  Adv.,  N.  Y. 

WINE  SPOTS  •  Monsieur  Henri  Wines 
Ltd.  (wine  importers),  N.  Y.,  names  Prod- 
uct Services  Inc.,  N.  Y.  Spot  tv  and  trade 
media  to  be  used  initially. 

Cunningham  Denies  KISD  Request 
To  Drop  Protest  in  KIHO  Sale 

FCC  Chief  Hearing  Examiner  James  D. 
Cunningham  has  denied  request  of  protest- 
ant  to  withdraw  protest.  Decision  issued 
against  KISD  Sioux  Falls,  S.  D.,  which  had 
protested  August  20  FCC  approval  of  sale 
of  KIHO  Sioux  Falls  from  James  A.  Saun- 
ders to  William  F.  Johns  Jr. 

Seems  because  of  protest  action,  KIHO 
sued  KISD  and  vice  versa  in  local  court. 
Suit  was  settled  out-of-court  and  terms  in- 
cluded dropping  of  FCC  litigation  and  pay- 
ment by  Mr.  Johns  to  KISD  of  $10,000 
over  10  month  period  beginning  June  30, 
1959 — with  proviso  that  unpaid  monthly 
payments  would  be  forgiven  if  Mr.  Johns 
withdrew  from  KIHO  ownership  and  Sioux 
Falls  market.  Examiner  Cunningham  termed 
this  agreement  private  settlement,  while 
protest  is  matter  of  public  interest. 


ARBITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Nov.  14-20  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE                                            PROGRAM  AND  TIME  NETWORK  RATING 

Fri.,  Nov.  14  Phil  Silvers  (9  p.m.)  CBS-TV  23.7 

Sat.,  Nov.  15  Gunsmoke  (10  p.m.)  CBS-TV  34.2 

Sun.,  Nov.  16  Loretta  Young  (10  p.m.)  NBC-TV  29.5 

Mon.,  Nov.  17  Desilu  Playhouse  (10  p.m.)  CBS-TV  28.8 

Tues.,  Nov.  18  Rifleman  (9  p.m.)  ABC-TV  24.2 

Wed.,  Nov.  19  Milton  Berle  (9  p.m.)  NBC-TV  24.6 

Thurs.,  Nov.  20  Zorro  (8  p.m.)  ABC-TV  21.9 


Broadcasting 


November  24,  1958    •    Page  9 


PEOPLE 


at  deadline 


Tv  Must  Return  the  Fire 
Of  Print  Media,  TvB  Told 

When  broadcast  station  is  "sold  out"  it's 
'either  a  monopoly  or  underpriced,"  Law- 
rence H.  Rogers  II  of  WSAZ-TV  Hunting- 
ton, W.  Va.,  board  chairman  of  TvB,  de- 
clared Friday  (Nov.  21)  at  TvB  annual 
meeting  in  New  York  (see  page  92). 

"It  behooves  all  of  us  to  re-examine  our 
rate  structures  and  our  package-plan  dis- 
counts. .  .  .  We  simply  must  not  give  away 
our  birthright  by  selling  too  cheaply  the 
greatest  impact  medium  ever  devised." 

Mr.  Rogers  said  that  "allegations  of  too 
many  commercials  were  brought  on  in  most 
instances  by  abuse  of  program  standards  in 
pursuit  of  a  fast  buck.  And  today  station 
after  station  finds  itself  either  'sold  out'  or 
inviting  advertiser  reprisal  by  jamming  up 
commercials.  ...  I  sincerely  believe  that  a 
careful  scrutiny  of  the  many  'plans'  and 
'bulk  discounts'  into  which  we  rushed  at  the 
first  sign  of  a  soft  market  are  now  respon- 
sible for  many  of  our  woes." 

But  these  problems,  he  said,  "pale  by 
contrast  with  the  concentrated  and  ever- 
increasing  onslaught  of  television  by  the 
purveyors  of  print.  .  .  .  Sales  must  be  really 
tough  in  print,  because  here  comes  Fortune 
with  a  nifty  piece  of  Goebbels  propaganda 
called  'Tv,  The  Light  That  Failed'  (see  page 
48).  If  there  is  a  light  that  fails  in  this  most 
marvelous  of  all  engines  of  communication, 
then  it  is  we  ourselves  who  will  have  thrown 
the  switch.  .  .  .  Irresponsible  claims  and 
vicious  slander  will  continue  and  increase 
so  long  as  the  television  operators  them- 
selves maintain  a  passive  attitude." 

Both  TvB  and  NAB  are  supplying  stations 
with  promotional  films  and  slides,  Mr. 
Rogers  said,  but  stations  must  use  not  only 
this  material  but  also  develop  their  own 
crusades  in  their  own  ways. 

"Television,"  he  said,  "is  too  great  an 
instrument  for  the  public  good  to  take  lying 
down  the  repeated  bitter  and  untruthful 
attacks  of  publications." 

In  his  annual  report  TvB  President  Nor- 
man E.  Cash  recounted  tv's  business  growth 
in  past  year  and  detailed  TvB  activities.  He 
said  TvB's  current  monthly  income  of 
$76,531,  up  5.5%  from  year  ago,  is  spent 
thus:  sales  39%;  sales  promotion  23.4%; 
sales  research  17.1%;  general  adminis- 
tration 15.1%,  and  membership  5.4%. 

Mr.  Cash  said  combination  of  TvB  and  its 
members  deserved  credit  for  "record  turn- 
about from  a  recession  to  a  boom  within 
the  last  10-month  period." 

Hyde  Addresses  Farm  Directors 

FCC  Comr.  Rosel  H.  Hyde  believes  that 
when  station  hires  people  with  special 
knowledge  for  benefit  of  station's  audience 
this  has  more  significance  to  FCC  than  all 
lists  of  classifications  "of  uninspired  pro- 
grams."  Mr.   Hyde   commended  stations 


which  do  this  type  of  "public  service."  He 
made  these  observations  in  speech  to  be  de- 
livered Saturday  in  Chicago  before  Na- 
tional Assn.  of  Radio-TV  Farm  Directors. 

Hill  Re-Opens  Ch.  4  Hearings 
To  Learn  If  Rumors  Deliberate 

Congressional  investigators  will  re-open 
Pittsburgh  ch.  4  hearing  today  (Nov.  24)  in 
effort  to  ascertain  if  rumors  of  bribe  offers, 
or  solicitations,  to  former  FCC  Chairman 
George  C.  McConnaughey  totaling  $250,000 
were  deliberately  started  (see  earlier  story, 
page  74).  Legislative  Oversight  Subcommit- 
tee completed  several  days  of  hearings  on 
bribe  rumors  last  Monday  (Nov.  17)  without 
learning  who  started  rumors  or  if  solicita- 
tions actually  were  made,  and  if  so  by  whom. 
Hearing  starts  at  10  a.m.  in  Rm.  1334  of 
New  House  Office  Bldg. 

"We  now  have  to  look  into  the  further 
possibility  that  these  rumors  may  have  been 
deliberately  started  as  part  of  a  plan  to  bring 
about  McConnaughey's  disqualifying  him- 
self from  the  case,"  Chairman  Oren  Harris 
(D-Ark.)  said  in  announcing  this  week's  ses- 
sion. He  said  subcommittee  would  receive 
testimony  today  from  George  Sutton  (who 
already  has  testified  twice),  former  attorney 
for  Tv  City  Inc.,  which  got  ch.  4  grant  after 
merging  with  Hearst-WCAE  Pittsburgh. 
William  Matta,  one  of  three  applicants  for 
Pittsburgh  facility  who  withdrew  following 
merger  of  Tv  City-Hearst,  also  will  testify. 

Clipp  Heads  TvB  Board 

Roger  Clipp  of  WFIL-TV  Philadelphia 
elected  chairman  of  board  of  TvB  at  annual 
meeting  Friday  in  New  York,  succeeding 
Lawrence  H.  Rogers  II  of  WSAZ-TV  Hunt- 
ington, W.  Va.  Norman  E.  Cash  re-elected 
president;  Otto  Brandt,  KING-TV  Seattle, 
named  secretary,  and  Payson  Hall,  Mere- 
dith Publishing  Co.  stations,  treasurer.  Louis 
Read,  WDSU-TV  New  Orleans,  and  Don 
Davis,  KMBC-TV  Kansas  City,  were  elected 
to  board,  while  Messrs.  Brandt  and  Hall, 
Robert  Tincher  of  WHTN-TV  Huntington 
and  A.  W.  Dannenbaum  of  Westinghouse 
Broadcasting  Co.  were  re-elected  directors. 

New  Protests  of  AT&T  Increase 

NAB,  the  news  wire  services,  American 
Newspaper  Publishers  Assn.  and  others 
Friday  protested  revised  (modified)  in- 
creases in  tariffs  for  private  line  teletype- 
writer services,  scheduled  by  American 
Telephone  &  Telegraph  Co.  and  Western 
Union  to  go  into  effect  Dec.  1,  and  asked 
statutory  90-day  suspension  of  increases. 
FCC  will  act  on  protests  this  week.  [At 
Deadline,  Nov.  17].  NAB  said  revised 
tariffs  are  same  or  only  slightly  less  than 
those  proposed  in  September  and  that  in- 
creased costs  ranging  as  high  as  100% 
would  "undoubtedly"  be  passed  on  to  broad- 
casters from  news  agencies  serving  them. 


HARVEY  STRUTHERS,  general  manager 
of  ch.  18  WHCT  (TV)  Hartford  before  sta- 
tion was  sold  by  CBS,  moves  to  CBS-TV 
Stations  Div.  as  director  of  station  services. 
CBS  announced  last  month  it  intended  to 
darken  Hartford  u,  then  sold  station  to  Ed- 
ward D.  Taddei,  former  general  manager 
of  Triangle-owned  WNHC-AM-TV  New 
Haven  [Stations,  Nov.  17]. 

HOWARD  SHANKS,  previously  with  Ben- 
ton &  Bowles,  to  Grey  Adv.,  as  vice  presi- 
dent and  creative  director. 

EDWARD  E.  VOYNOW,  executive  vice 
president  and  partner  in  Edward  Petry  & 
Co.,  station  representative,  Chicago,  ap- 
pointed by  Illinois  Gov.  William  G.  Strat- 
ton  to  state  race  board.  Mr.  Voynow  has 
bred  and  owned  race  horses  past  22  years 
and  races  in  partnership  with  STANLEY 
HUBBARD,  president  and  general  man- 
ager,  KSTP-AM-TV  Minneapolis. 

CHALMERS  H.  MARQUIS  JR.,  director 
of  development  at  WTTW  (TV)  Chicago, 
non-commercial  station,  named  program- 
ming director.  He  succeeds  JAMES  ROB- 
ERTSON, who  becomes  station  relations 
director  at  Educational  Television  &  Radio 
Center,  Ann  Arbor,  Mich. 

MICHAEL  A.  WIENER,  formerly  with 
Television  Bureau  of  Advertising's  film 
production  department,  named  sales  de- 
velopment production  supervisor  of  ABC- 
TV,  effective  today  (Nov.  24). 

$529,246  Net,  40tf  Dividend 
Declared  by  WJIM-AM-FM-TV 

Net  income  of  $529,246  for  nine  months 
ending  Sept.  30  has  been  reported  by  Gross 
Telecasting  Inc.,  owner  of  WJIM-AM-FM- 
TV  Lansing,  Mich.  This  compares  to  net 
income  of  $502,003  for  same  period  last 
year. 

Report,  sent  to  stockholders  with  payment 
of  40<j:  quarterly  dividend,  showed  follow- 
ing for  first  nine  months  this  year: 

Operating  revenues,  $1,994,496;  costs 
and  expenses,  $962,100;  other  income, 
$61,606;  provision  for  federal  income  tax, 
$564,756.  Same  period  last  year  operating 
revenue  was  $1,970,767;  costs  and  expenses, 
$970,648.  Report  stated  $285,000  has  been 
paid  out  in  dividends  for  first  nine  months 
this  year,  leaving  net  earning  of  $244,246 
retained  in  business.  Gross  Telecasting  Inc. 
has  200,000  shares  common  and  200,000 
Class  B  common  outstanding. 

Heublein  Honors  DSI  Air  Ban 

Heublein  Inc.  (Smirnoff  vodka),  Hart- 
ford, Conn.,  would  try  air  media  if  liquor 
ad  promotion  could  be  done  "within  DSI 
framework." 

Thus,  Heublein,  which  is  member  of 
Distilled  Spirits  Institute,  will  abide  by  DSI 
ban  on  radio-tv  liquor  ads  (see  page  66). 
Spokesman  was  Heublein's  Edward  G.  Ger- 
bic,  advertising  vice  president,  at  Nov.  21 
news  conference  in  New  York  called  by 
Heublein  to  hail  DSI  reversal  of  former 
policy  banning  women  in  liquor  ads.  Heub- 
lein uses  radio-tv  for  non-liquor  divisions. 


Page  10    •    November  24,  1958 


Broadcasting 


announces  the  appointment  of 

JOHN  BLAIR  &  COMPANY 

as  national  representatives 
effective  December  11,  1958 


announces  the  appointment  of 

BLAIR  TELEVISION  ASSOCIATES 

as  national  representatives 
effective  December  11,  1958 


CHANNEL  10  •  NBC-TV 


Blue-chip  Market 
of  the  South  East 


Steady  industrial  and  commercial  growth,  espe- 
cially since  1950,  have  made  Roanoke  one  of  the 
three  great  market-centers  of  Virginia — a  market 
rating  and  receiving  individual  consideration  by 
major  advertisers. 

And  the  broadcast  facilities  of  WSLS  and  WSLS-TV 
provide  the  advertiser  with  the  economical  means 
of  developing  business  in  the  Roanoke  market  at  a 
substantial  profit. 

Ever  since  1940  WSLS  has  been  building  friends  in 
the  Shenandoah  Valley.  Programmed  by  an  en- 
lightened organization  with  the  interests  of  its 
region  close  at  heart,  WSLS  enjoys  a  strong  listener- 
loyalty  in  the  broad  area  covered  by  its  5,000-watt 
signal  at  the  advantageous  610  frequency. 


As  early  as  possible,  the  Shenandoah  Life  expanded 
its  broadcast  services  to  include  television.  On  the 
air  since  '52,  WSLS-TV  holds  a  dominant  position 
in  the  greater  Roanoke  area.  NBC  affiliation  and 
alert  program  policies  have  combined  to  make  it  a 
tremendous  buy  for  the  advertiser. 

With  full  power  of  316,000  watts  on  Channel  10, 
WSLS-TV  has  welded  a  58-county  area  into  the 
greater  Roanoke  market  of  548,200  homes,  in  which 
WSLS-TV  reaches  83,290  more  homes  than  the 
combined  audience  of  two  other  stations  in  the  area. 

Yes,  the  greater  Roanoke  market  merits  special 
consideration  in  your  marketing  plans.  For  data 
essential  to  those  plans,  check  with  your  nearest 
Blair  office. 


9  MONTH  AVERAGE 
OF  50  MAJOR  MARKETS 


i 


SHARE  OF  WOffiHCEl 


SMASH 

SHARE  MO 
RA7/M 

figures  from 
coast-to-coast! 

5-Station 

KING-TV 

SEATTLE-TACOMA 

45.3% 

SHARE  OF  AUDIENCE 

25.8  Rating  ARB,  April  '58 

4-Station 
WSPD-TV 

TOLEDO 

72.1% 

SHARE  OF  AUDIENCE 

17.3  Rating  ARB,  Feb.  '58 

3-Stalion 
WTVJ 

MIAMI 

66.2 

SHARE  OF  AUDIENCE 

25.7  Rating  ARB.  July  '58 

7-Station 
WCBS-TV 

NEW  YORK  CITY  • 

72.8°  1 

SHARE  OF  AUDIENCE! 

37.5  Rating  ARB.  July  '  >M 

2-Station 
WBRC-TV 

BIRMINGHAM 

61.7  o 

SHARE  OF  AUDIENCE 

29.2  Rating  ARB,  June  '58 

3-Station 
WBAL-TV 

BALTIMORE 

56.4% 

SHARE  OF  AUDIENCE 

25.1  Rating  ARB,  Aug.  '58 

2-Station 
KSLA-TV 

SHREVEPORT 

82.9% 

SHARE  OF  AUDIENCE 

26.3  Rating  ARB,  May  '58 

4-Station 

WGN-TV 

CHICAGO 

33.4°  i 

SHARE  OF  AUDIENCE  1 

20.3  Rating  ARB,  Aug.  5: 

3-Station 

3-Station 

4-Station 

3-Station 

WJW-TV 

WGR-TV 

WJBK-TV 

WDSU-TV 

CLEVELAND 

BUFFALO 

DETROIT 

NEW  ORLEANS 

42.4% 

68.7% 

74.8% 

54.8% 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

22.0  Rating  ARB,  Aug.  '58 

23.5  Rating  ARB.  Feb.  '58 

17.8  Rating  ARB,  Aug.  '58 

28.1  Rating  ARB,  June  '58 

3-Station 

2-Station 

2-Station 

2-Station 

KCRA-TV 

WBTV 

WHAS-TV 

KDKA-TV 

SACRAMENTO 

CHARLOTTE 

LOUISVILLE 

PITTSBURGH 

67.3% 

60.2% 

66.6% 

80.9% 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

SHARE  OF  AUDIENCE 

39.9  Rating  ARB.  Feb.  '58 

28.1  Rating  ARB,  May  '58 

34.8  Rating  ARB,  June  '58 

35.5  Rating  ARB,  Mar.  '58 

zrv 


custom  tailored  representation . . . 


worhing 


part 


The  distinctive  style  of  customized  radio  and 
TV  station  representation  established  and 
maintained  throughout  the  years  by  the 

Working  Partners  of  H-R,  can  be  precisely 
tailored  to  the  selling  needs  of  any  station. 
Particularly  those  who  recognize  the  value 
of  maturity,  experience  and  selling 

know-how  in  the  presentation  of  their 
most  important  features  to  buyers  of  time. 


FRANK  HEADLEY,  President 
DWIGHT  REED,  Vice  President 
FRANK  PELLEGRIN,  Vice  President 


We  always  send  a  man  to  do  a  man's  job' 


RADIO 


TELEVISION  NEW  YORK  SAN  FRANCISCO  ATLANTA 

CHICAGO  DALLAS  HOUSTON 

HOLLYWOOD  DETROIT  NEW  ORLEANS 


Page  14    •    November  24,  1958 


Broadcasting 


IN  REVIEW 


ALCOA  THEATRE 


Although — or  because — Alcoa  Theatre's 
"Eddie"  carried  no  speeches  by  the  D.  A., 
Mickey  Rooney's  earthy  portrayal  of  a  two- 
bit  gambler-racketeer  last  Monday  (Nov. 
17)  was  one  of  the  most  potent  "crime 
doesn't  pay"  lessons  in  quite  a  while. 

To  the  accompaniment  of  a  ticking  clock 
plus  great  rhythm  and  trombone  backing, 
Mr.  Rooney  shouted,  cajoled,  sweated  and 
extemporized  his  way  through  an  afternoon 
in  the  life  of  a  man  faced  with  raising  a 
thousand  dollars. 

Most  of  the  literary  tricks  were  basic: 
having  to  sell  the  clock  given  by  his  mother; 
the  news  coming  over  the  radio  that  another 
gambler,  unable  to  pay  his  debts,  had  been 
beaten  to  death.  But  with  the  imaginative 
camera  angles  and  the  tailor-made  part  of 
Eddie,   experienced-trouper   Rooney  pro- 
vided an  intriguing  half-hour. 
Production  costs:  Approximately  $45,000. 
Sponsored  alternating  Mondays  on  NBC- 
TV,  9:30-10  p.m.  EST,  by  Aluminum 
Co.  of  America  through  Fuller  &  Smith 
&  Ross.  Started  Oct.  6;  play  "Eddie" 
telecast  Nov.  17. 
Executive    producer:    William  Sackheim; 
producer:    William   Froug;    teleplay  by 
Alfred  Brenner,  Ken  Hughes;  director: 
Jack  S might. 

CONTINENTAL  CLASSROOM 

This  may  be  uncompromised  education, 
but  at  the  same  time  it's  a  pretty  good  show. 

The  physics  class  has  high  visual  interest, 
smooth  production,  a  compelling  personality 
in  charge  and  even  guest-stars — showmanly 
elements  any  program  would  be  glad  to 
boast.    Other  assets   are  an  audience  of 


guaranteed  interest  (they  wrote  in  and  said 
so),  local  promotion  by  institutions  giving 
class  credit  and  a  corps  of  sponsors  who 
get  air  credits  instead  of  commercials  in 
return  for  paying  production  bills  (NBC- 
TV  donates  the  time). 

Dr.  Harvey  E.  White  of  the  U.  of  Cali- 
fornia runs  a  polished,  if  tough,  class  on  tv. 
The  polish  is  the  obvious  result  of  minutely 
detailed  preparation  by  professor  and  pro- 
duction staff.  When  they  go  on  the  air, 
they  are  ready  with  a  fast-paced  act,  high- 
lighted by  compelling  demonstrations, 
graphs  and  electronic  visual  aids. 

It  didn't  take  many  daily  classes  to  show 
the  dilettante  student  that  you  get  out  of 
a  course  what  you  put  into  it.  And  after 
all,  this  was  designed  for  high  school 
teachers.  But  the  nice  thing  for  the  non- 
credit  crowd  is  that  it  is  possible  to  cut 
class  several  times  a  week,  neglect  home- 
work and  still  find  out  something  about 
light  and  motion  and  maybe  even  atoms 
next  semester. 

Continental  Classroom   is   an  awesome 
contribution  to  a  cause  that  has  always  been 
of  wide  concern  but  lately  has  been  turned 
into  a  national  emergency. 
Sustaining  on    NBC-TV,  Monday-Friday, 
6:30-7  a.m.  EST.  Presented  in  partner- 
ship with  American  Assn.  of  Colleges  for 
Teacher  Education.  Series  is  made  pos- 
sible through  cooperation  of  Bell  Tele- 
phone Cos.,  Ford  Foundation,  Fund  for 
the  Advancement  of  Education,  General 
Foods  Fund,  International  Business  Ma- 
chines, Pittsburgh  Plate  Glass  Founda- 
tion, California  Oil  Co.  and  U.  S.  Steel. 
Producer:   Dorothy    Culbertson;  associate 
producer:  Robert  Rippen;  director:  Mar- 
vin D.  Einhorn. 




o 

LORCAST 

1  N 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Nov.  24-28,  Dec.  1-3  (2-2:30  p.m.) 
Truth  or  Consequences,  participating 
sponsors. 

Nov.  24-28,  Dec.  1-3  (2:30-3  p.m.) 
Haggis  Baggis,  participating  sponsors. 

Nov.  24,  Dec.  1  (7:30-8  p.m.)  Tic  Tac 
Dough,  Procter  &  Gamble  through  Grey. 
Nov.  24,  Dec.  1  (10-10:30  p.m.)  Arthur 
Murray  Party,  P.  Lorillard  through  Len- 
nen  &  Newell. 

Nov.  26,  Dec.  3  (8:30-9  p.m.)  Price  Is 
Right,  Speidel  through  Norman,  Craig 
&  Kummel  and  Lever  through  J.  Walter 
Thompson. 

Nov.  26,  Dec.  3  (9-9:30  p.m.)  Milton 
Berle  Starring  in  the  Kraft  Music  Hall, 
Kraft  Foods  Co.  through  J.  Walter 
Thompson. 

Nov.  27   (9:30-10  p.m.)   Ford  Show, 


Ford  through  J.  Walter  Thompson  Co. 
Nov.  27  (10:30-11  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Nov.  28  (8-9  p.m.)  Further  Adventures 
of  Ellery  Queen,  RCA  through  Kenyon 
&  Eckhardt. 

Nov.  29  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

Nov.  30  (7:30-8  p.m.)  Northwest 
Passage,  RCA  through  Kenyon  &  Eck- 
hardt and  R.  J.  Reynolds  through  Wm. 
Esty. 

Nov.  30  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
DuPont  through  BBDO,  Greyhound 
through  Grey  and  Timex  through  Peck 
Adv. 

Nov.  30  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Dec.  2  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann- 
Erickson. 


SERGEANT 
PRESTON 

of  the 

YUKON 

Leads  the 

Rating  Race 
in  Market 

after  Market! 


ATLANTA 


Pulse, 
June, 
1958 


SERGEANT  PRESTON  20.0 

State  Trooper  19.5 

Honeymooners  19.5 

Silent  Service  12.5 

Sea  Hunt  11.7 


BOSTON 


Pulse, 
March, 
1958 


SERGEANT  PRESTON 

24.5 

Harbor  Command  

23.5 

Sheriff  Cochise  

22.5 

Highway  Patrol  

22.2 

State  Trooper  

..  .21.2 

BURLINGTON 


ARB, 
April, 
1958 


SERGEANT  PRESTON  43.8 

Whirlybirds  34.4 

Sea  Hunt  29.3 

Highway  Patrol  29.1 

Silent  Service  13.8 


DAYTON 


Pulse, 

May, 

1958 


m 


ARB, 

March, 

1958 


SERGEANT  PRESTON 

31.0 

Highway  Patrol  

29.5 

Silent  Service  

29.3 

State  Trooper  

27.8 

Sea  Hunt  

..  .19.8 

SERGEANT  PRESTON  39.1 

Sea  Hunt  32.6 

Sherift  of  Cochise  31.6 

Whirlybirds  24.9 

Silent  Service  21.3 


LOS  ANGELES 


ARB, 
April, 
1958 


SERGEANT  PRESTON 

15.3 

Honeymooners  

13.0 

Sea  Hunt  

12.4 

Highway  Patrol  

9.0 

Silent  Service  

...  4.6 

SAN  LUIS  OBISPO 


ARB, 

March, 

1958 


SERGEANT  PRESTON  44.4 

Harbor  Command  43.8 

Highway  Patrol  41.9 

Sheriff  of  Cochise  35.0 

Sea  Hunt  31.9 


I 

T 
C 


INDEPENDENT 
TELEVISION 


CORPORATION 

488  Madison  Ave.  •  N.Y.  22  •  PLaza  5-2100 


Broadcasting 


November  24,  1958   •    Page  15 


WHAT  DO 

tele 

( A  Primer  of  Prime  Facts 


1 


This  is  a  television  set. 
Today  43  million  U.  S.  homes  have 
one  (or  more)  of  them. 


This  is  a  television  picture  tube. 
On  it,  during  1957  have  appeared  the 
messages  of  4,447  advertisers  —  re- 
gional and  national  —  carried  right 
into  family  living  rooms. 


This  is  a  typical  family. 
Over  98%  of  all  U.  S.  families  are 
within  the  range  of  today's  television 
stations. 


This  is  an  armored  car. 
It  would  take  750  of  them  to  trans- 
port the  gold  equivalent  of  the  more 
than  l1/^  billion  dollars  spent  with 
television  last  year  by  all  its  adver- 
tisers. 


This  is  an  ear. 
During  an  average  week  the  televi- 
sion medium  reaches  the  ears  of  over 
40  million  U.  S.  families. 


NOTHING  HAS  EVER  GROWN  SO  FAST!  In  1951,  American  fami- 
lies spent  54  million  hours  a  day  watching  television  in  some 
10  million  TV  homes.  During  January  of  1958  alone,  259 
million  hours  a  day  were  spent  with  television  in  42 %  mil- 
lion-plus TV  homes!  Within  the  same  period,  advertising 
expenditures  in  the  television  medium  soared  from  about 
V&rd  of  a  billion  dollars  to  well  over  1V4  billion! 

These  things  don't  just  happen.  Realistically,  it  attests  to 
TV's  universal  appeal  throughout  all  of  what  Mr.  Shake- 
speare called  the  seven  ages  of  man  (as  well  as  women  who, 
statistics  show,  live  even  longer).  Television  has  enticed 
people  out  of  their  beds  at  dawn  to  hear  a  discourse  on 
Thomas  Wolfe.  It  keeps  them  up  far  after  midnight  to  see 
how  a  movie  ends.  It  assembles  an  audience  for  a  single 
program  within  a  single  hour  that  is  many  times  greater 
than  Broadway's  longest-running  hit  could  have  played  to 
in  a  century  of  performances.  Television  is  the  20th  century 
phenomenon  that  lets  a  fan  in  Wyoming  be  at  a  ball  game 
in  Milwaukee  and  see  it  better  than  from  the  best  box  seat 
in  the  park.  Television  is  the  biggest  purveyor  of  news  in 
today's  world  .  .  a  reporter  that  makes  eye-witnesses  of 
everybody  —  and  regularly  makes  news  itself. 

And  television  is  America's  most  forceful  salesman.  It  sells 
face-to-face,  right  in  the  family  circle.  It  sells  as  a  friend, 
not  a  stranger.  It  sells  with  the  triple  persuasion  of  voice, 
sight,  and  motion.  Skilfully  used,  it  sells  at  an  unbeatable 
level  of  efficiency  and  economy. 

Television  is  for  advertisers  who  want  to  go  places.  Televi- 
sion itself  today  goes  about  everywhere.  The  corollary  is 
obvious. 


WE  BELIEVE  IN  TELEVISION 

That's  why  we  are  publishing  this  advertisement  in  its 
behalf.  Since  1931  (when  TV  was  only  a  glimmer  in 
engineering  eyes),  BROADCASTING  Magazine  has  been 
THE  authoritative  reporter  of  everything  new  and 
significant  in  the  field  of  electronic  media  and  broad- 
cast advertising.  With  the  largest  (by  far)  editorial 
and  news-gathering  staff  in  its  field  .  .  the  most  ex- 
tensive background  of  knowledge  about  every  phase 
of  broadcasting  . .  and  the  prestige  of  having  literally 
"grown  up"  with  this  multi-million  dollar  business - 
it  is  only  logical  for  BROADCASTING  to  be  recognized  as 
the  most  authentic,  most  widely-read  journal  in  the 
fast-moving  realm  of  Television  (and  Radio). 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 
1T35  DeSales  Street,  N.  W.,  Washington  6,  D.  C. 

A  member  of  the  Audit  Bureau  of  Circulations 


YOU  KNOW  ABOUT 

-  vi  sion  t 


7 


About  America's  Most  Amazing  Advertising  Medium, 


(teTe.vizh'/m;  tlYe-;  tel'e.  vlzh'arn), 
n.  The  transmission  and  reproduction  of 
a  view  or  scene  by  any  device  which  con- 
verts light  rays  into  electrical  waves  and 
reconverts  these  into  visible  light  rays.— 
tel'-e-vi'sion.al  (-<5l),  tel'e  •  vi'sion  • 
i  ar'y  (-er'i  or,  esp.  Brit.,  -er  •  i) ,  adj. 


This  is  an  eye. 

Television  has  the  eyes  of  the  aver- 
age U.  S.  family  for  5  hours  and  56 
minutes  every  day. 


This  is  movement. 

Among  all  major  media,  only  tele- 
vision combines  the  fascination  of 
motion  with  voice  and  visual  impact. 


8 


This  is  a  sale  being  rung  up. 

The  chances  —  most  conservatively 
—  are  one  in  three  that  television 
helped  to  make  it. 


This  is  an  advertiser. 
He  is  a  sleek,  happy  one  because  he's 
found  how  television,  properly  used, 
sells  more  of  what  he  makes. 


This  is  also  an  advertiser. 
He  is  not  very  happy,  poor  fellow. 
He  doesn't  believe  in  television  (or 
that  it's  really  responsible  for  his 
competition's  success) . 


This  is  a  television  station. 
There  are  now  over  500  commercial 
television  stations  in  the  country  to- 
day —  with  more  than  100  others 
a-building. 


This  is  a  formula. 

It  is  a  simple  one  that  keeps  working  for  more  and  more 
advertisers.  Local,  regional  or  national  advertiser,  you  can 
cut  the  fabric  of  television  to  fit  your  needs.  After  all .  .  . 


Anything  so  big  can't  be  ignored! 
And  television  is  one  of  the  biggest, 
most  compelling  forces  in  the  lives  of 
today's  consumers.  Come  into  their 
living  rooms.  It  pays! 


IN    REVIEW  CONTINUED 


*UP!  UP!  UP! 


14  out  of  15     322  FIRSTS 

ROCHESTER       out  of  455 

FAVORITES        COMPETITIVE  QUARTER  HOURS 


Jfr  Rochester  Metropolitan  Area  TELEPULSE  March  1958  j 


141  FIRSTS 

OUT  OF  168 

NIGHTTIME  QUARTER  HOURS* 


181  FIRSTS 


OUT  OF 


DAYTIME  QUARTER  HOURS 


NATIONAL  REPRESENTATIVES 
The  Boiling  Co.  WVET-TV 
Everett  Mc  Kinney  WH  EC-TV 


BOOKS 

MORE  IN  ANGER:  Some  Opinions,  Un- 
censored  and  Unteleprompted  by  Marya 
Mannes.  J.  B.  Lippincott  &  Co.,  Phila- 
delphia.  189  pages.  $3.50. 

CBS  Newsman  Eric  Sevareid,  referring 
to  the  columns  of  Marya  Mannes,  ex-Vogue 
feature  editor  and  now  a  radio-tv  critic  for 
The  Reporter,  feels  her  talent  to  be  "a  pre- 
cious rarity  in  today's  America."  Probably 
because  Miss  Mannes  is  a  sharp,  witty  and 
often  furious  commentator  on  the  social 
scene.  Her  anger,  she  says,  is  not  one  of 
bitterness  but  of  indignation. 

She  thinks  television  is  a  useful  contribu- 
tion to  our  present  day  structure  of  life,  but 
only  if  taken  in  moderation  and  then  with 
some  forethought.  For  Americans,  she  be- 
lieves (pointing  to  a  glut  of  westerns,  give- 
aways and  inane  daytime  serials)  are  suffer- 
ing from  "a  spiritual  leukemia  ...  an  in- 
vasion by  the  white  cells  of  complacency 
and  accommodation.  .  .  ."  This  book  con- 
tains just  a  sampling  of  Miss  Mannes'  out- 
put for  The  Reporter  over  seven  years,  but 
this  small  amount  is  worth  reading. 

COLLEGE  TEACHING  BY  TELEVISION 
edited  by  John  C.  Adams,  C.  R.  Car- 
penter and  Dorothy  R.  Smith;  published 
by  American  Council  on  Education,  1785 
Massachusetts  Ave.,  N.W.  Washington 
6,  D.C.  235  pages.  $4. 
What  does  college  faculty  think  about 
television  in  relation  to  teaching  and  learn- 
ing? 

To  find  out,  the  American  Council  on 
Education  organized  "Conference  on  Teach- 
ing by  Television  in  Colleges  &  Universities" 
last  year  at  Pennsylvania  State  U.  College 
Training  by  Television  mainly  is  a  verbatim 
report  of  papers  delivered  at  that  four-day 
session. 

The  meeting  brought  together  "the  varied 
and  sometimes  conflicting  experience  of 
those  who  have  worked  with  the  medium 
in  its  experimental  stages  and  who  are  or 
have  been  directly  engaged  in  teaching."  In 
reproducing  the  panel  discussions,  informal 
sessions,  demonstrations  and  papers  de- 
livered at  the  conference,  College  Training 
by  Television  deals  with  what  must  be 
every  facet  of  etv.  Rounded  off  by  a 
selected  bibliography  on  the  subject,  the 
book  proves  a  meaty  one  for  teachers  and 
administrators  interested  in  the  potentialities 
of  television  for  instruction. 


'MERGER'  DIVIDENDS 

ABC  Vice  President  Sterling  C. 
Quinlan  has  completed  negotiations 
with  Producer  John  Wildberg  for 
theatrical  and  motion  picture  produc- 
tion of  his  book,  The  Merger.  The 
novel  [In  Review,  Oct.  13]  is  in  its 
third  printing  and  is  the  basis  for  a 
projected  lecture  tour  by  Mr.  Quinlan, 
vice  president  in  charge  of  the  net- 
work's WBKB  (TV)  Chicago.  The 
lecture  topic:  mergers.  Mr.  Wildberg 
is  perhaps  best  known  for  his  Broad- 
way production  of  Anna  Lucasta. 


Page  18    «   November  24,  1958 


Broadcasting 


The  tale  of  the  Cool  Muffler 


Once  upon  a  time  there  was  a  man  named 
Max  Ross  who  was  distributor  in  a  town  called 
Muskegon  for  mufflers  called  Midas. 
Now,  Max  was  no  ordinary  distributor,  con- 
tent to  lean  on  national  advertising  to  sell  his 
mufflers.  Max  was  one  of  those  fellows  some- 
times called  a  "go-getter".  When  the  man 
from  WOOD-TV  called,  he  popped. 
But  you  know  about  those  go-getters.  They're 
tough  —  keep  asking  for  things  like  imagina- 
tion, interest,  sell.  And  in  local  TV  production, 
sometimes  these  elements  are  a  little  tricky 
to  find. 

But,  did  he  have  troubles  at  WOOD-TV? 


Not  a  minute.  Without  a  lot  of  huffing  and 
puffing  he  got  local  commercials  that  had 
(1)  imagination  (2)  interest  (3)  sell. 

The  week  of  the  World  Series,  staffman  Mel- 
voin  characterized  Casey  Stengel;  when 
Elfrida  Von  Nardroff  went  to  defeat  on  "21", 
Melvoin  was  Elfrida  Von  Midas.  Here  he  does 
a  takeoff  under  the  moniker  of  Jazzmo  Midas. 

Now,  because  he's  a  go-getter  and  because  he 
uses  WOOD-TV-produced  commercials  that 
have  (1)  imagination  (2)  interest  (3)  sell  — 
Max  is  distributor  for  Midas  Mufflers 
in  Muskegon  (pause)  Grand  Rapids  (pause) 
and  Kalamazoo. 


If  you  have  a  client  who  is  a  go-getter,  tell  'im 
about  WOOD-TV  and  he'll  prosper  like  Max. 
If  he's  a  meat  head,  tell  'im  anyway.  To- 
gether, we  might  make  him  successful  in  spite 
of  himself. 

Now,  call  that  Katz  cat  that's  been  hanging 
around  your  door. 

WOOD-TV  is  first-  morning,  noon,  night, 
Monday  through  Sunday  -  May  '58  ARB 
Grand  Rapids 

WOOD-AM  Is  first- morning,  noon,  night, 
Monday  through  Sunday -April  '5S  Pulse 
Grand  Rapids 

Everybody  in  Western  Michigan  is  a  WOODwatcher 


WOOD 


AM 
TV 


WOODIand  Center,  Grand  Rapids,  Michigan 

WOOD-TV  -  NBC  Basic  For  Western  and  Central  Michigan:  Grand  Rapids, 
Battle  Creek,  Kalamazoo,  Muskegon  and  Lansing.  WOOD  -  Radio  -  NBC. 


encore ! 


. .  .and  just  as  BIG  as  before! 

The  enormous  audience  response  to  MGM 
features  in  their  first  runs  is  now  being  repeated  in 

the  record  breaking  re-runs!  These  are  the  ratings 
that  are  rocking  the  trade  as  Leo  does  it 

again  and  again  in  city  after  city! 


OPEN  MIKE 


SELLS 

234 

SOUTHERN  CALIFORNIA 
COMMUNITIES  FOR 

71% 


LESS  COST 


Profitable  radio  coverage  of  a  mature, 
convincible  audience  .  .  .  the  "refreshing 
sound"  of  KBIG  attracts  regular  listeners 
in  all  8  Southern  California  counties.  91% 
are  adults  (Pulse,  Inc.).  And  you  reach 
them  with  KBIG  for  a  cost  averaging  71% 
less  than  competitive  stations.  Ask  your 
KBIG  or  WEED  representative  for  proof! 


JOHN  POOLE 
BROADCASTING  CO.,  INC. 

6540  Sunset  Boulevard 
Los  Angeles  28,  California 
Hollywood  3-3205 


Radio  Catalina 
for  all  Southern  California 

740  kc,  10,000  watts 


National  Representatives : 
WEED  &  COMPANY 

;>1So5  Jolin  Foolc  Broadcastine  Cv..  Inc 


Digestive  Tract 

editor: 

It  was  quite  a  surprise  to  open  the  Nov. 
17  Broadcasting  to  find  my  digestive  diffi- 
culties displayed  in  a  lead  article  under  the 
caption,  "Why  John  Cunningham  Ate  His 
Own  Words." 

Nevertheless,  we  much  appreciate  your 
fine  handling  of  our  11th  Videotown  report 
as  well  as  your  tribute  to  our  Gerald  Tas- 
ker,  the  father  of  Videotown  [Our  Re- 
spects, same  issue]. 

May  I  add  that  it  was  not  a  wholly 
unpalatable  operation  to  eat  my  own  words, 
because  it  was  so  reassuring  to  find  that 
tv,  despite  the  current  plethora  of  pallid 
and  repetitive  programming,  is  maintaining 
and  even  increasing  its  vigor  as  an  adver- 
tising medium. 

John  P.  Cunningham,  President 
Cunningham  &  Walsh 
New  York 


Relief  for  Broadcasters 

editor: 

I  can't  begin  to  express  my  gratitude  for 
coverage  of  my  article  on  Section  315 
[Government,  Nov.  10]  and  for  the  really 
superb  editorial  in  the  Nov.  17  issue.  Of 
course,  I  am  in  hearty  and  total  agreement 
with  the  editorial  and,  as  usual,  you  hit 
the  nail  right  on  the  head. 

If  we  keep  working  on  this,  perhaps 
sooner  or  later  we  can  get  relief,  and  radio 
and  television  can  do  the  kind  of  job  in 
the  field  of  politics  that  they  were  really 
born  to  do.  With  your  good  offices,  I  am 
sure  that  sooner  or  later  we  are  going  to 
win  this  one. 

Richard  S.  Salant,  Vice  President 
CBS 

New  York 

Madison  Ave.'s  Book-of -The- Year 

editor: 

I  always  look  forward  to  the  Broadcast- 
ing Yearbook.  It  is  a  contribution  to  the  in- 
dustry and  contains  so  many  valuable  facts. 

Arthur  Pardoll,  Media  Group 

Director 
Foote,  Cone  &  Belding, 
New  York 


extremely  useful  as  an  authentic  reference 
source  over  the  coming  months. 

Sally  Allen,  Account  Executive 
Gotham-Vladimir  Advertising  Inc. 
New  York 

...  I  find  the  Yearbook  very  helpful  .  .  . 

Frank  Moriarity, 
Dancer-Fitzgerald-Sample 
New  York 

.  .  .  Yearbook  will  be  very  useful  during 
the  coming  year  just  as  I  have  always  found 
Broadcasting  informative  and  helpful  to 
my  business. 

Nicholas  E.  Keesely,  Senior  V.P.,- 

Radio-Tv 
Lennen  &  Newell 
New  York 

...  I  will  be  putting  the  1958  Yearbook 
to  much  use. 

Rollo  Hunter,  V.P.  &  Director, 

Radio-Tv 
Erwin  Wasey,  Ruthrauff  &  Ryan 
New  York 

.  .  .  Yearbook  will  be  frequently  used. 
Marie  Coleman 
Donahue  &  Coe 
New  York 

I  think  the  publication  fills  a  very  im- 
portant need  in  the  industry. 

Hendrik  Booraem  Jr.,  V.  P. 
Ogilvy,  Benson  &  Mather 
New  York 

...  In  Fact,  Read  Everywhere 

editor: 

My  sincere  compliments  ...  on  the  much 
improved  Yearbook.  I  am  glad  that  WKMI 
had  its  sales  message  in  this  very  excellent 
publication. 

Howard  D.  Steers,  President 
WKMI  Kalamazoo,  Mich. 

.  .  .  "The  ABCs  of  Radio  &  Television" 
in  the  1958  Yearbook  is  valuable  for  pre- 
paring the  inevitable  club  and  service  group 
talks. 

Dale  Kirk 

KATY  San  Louis  Obispo,  Calif. 


The  1958  Yearbook  is  a  very  useful    Put  to  Good  Use  at  Best 


volume. 

Harry  Parnas,  Media  Director 
Doyle  Dane  Bernbach, 
New  York 

...  I  will  put  it  to  good  use  throughout 
the  forthcoming  year. 

T.  /.  McDermott 
N.  W.  Ayer  &  Son 
New  York 

...  I  know  I  will  find  the  1958  Yearbook 


editor  : 

In  your  Oct.  6  issue  you  ran  a  list  of  spe- 
cial programs  for  CBS  and  NBC  through 
October,  November  and  December.  This 
list  has  been  very  helpful  and  I  wonder  if 
you  have  such  a  schedule  for  after  the  first 
of  the  year? 

R.  M.  Kirtland,  V.P. 
Gordon  Best  Co. 
Chicago 

[EDITOR'S  NOTE:  This  information  appears  in 
our  quarterly  network  showsheets.  Next  issue: 
Jan.  5,  1959] 


Page  22    •    November  24,  1958 


Broadcasting 


Another  thriiler-diller  from  WJRT 


wcwr  m  m  wf  m  w  m  m  #  w  w  w  wt- 

(W  Wf  Hff  Wf  4Wf  #  «t  Wf  m-M  ttWHH-Wf  Wf 

wmw  wf  m  m  m  w  m  m  m  m  #  » 

#  tiff-Off  w+  w  wf  w  «t  Hff  w+  «hw- 

#  Wf  WfWf-W+WMf»f«ft# 
W  Wf  Wf-iffWWff 

VWff 
Wf! 

lSlJiH*4ffh 


/ates£  figure  is  . 


I  know,  Ponsonby,  I  know 
.  .  .1,969, 200 r 


Now  for  the  first  time:  WJRT  brings  you 
a  single-station  TV  wrap-up  of  the  mid- 
Michigan  market  — 1,969,200  consumers 
strong.  Complete  facilities  and  services,  too, 
including  ABC  primary  affiliation  and  strong 
local  live  and  film  programming.  Look  into 
the  new  efficient  way  to  sell  the  big  mid- 
Michigan  market,  with  grade  "A"  coverage 
of  Flint,  Lansing,  Saginaw  and  Bay  City. 


Represented  by 

HARRINGTON,  RIGHTER  &  PARSONS,  INC. 

New  York   •   Chicago   •  Detroit 
Boston   •    San  Francisco   •  Atlanta 

WJRT 

12 


CHANNEL 


FLINT 


OADCASTING 


November  24,  1958    •    Page  23 


The  Thirst  to  Know 


The  quest  for  opportunity  is  nowhere  more  promising 
than  here  in  Central  Ohio.  Industry  and  agriculture 
have  fashioned  a  land  of  plenty,  and  a  carnival  spirit 
pervades  the  countryside. 

But  don't  think  it's  all  soda  pop  and  skittles  for  the 
kids,  because  like  kids  everywhere,  they  have  to  go  to 
school.  To  apprise  them  of  their  bewildering  world, 
Central  Ohio  provides  extra  seats,  extra  classrooms, 


extra  teachers,  extra  courses,  and  some  unique  teach 
ing  aids  created  by  television  station  WBNS-TV, 

We  call  them  "Telementaries,"  and  they  are  kine 
scopes  of  specially  created  public  service  program: 
available  for  classroom  use.  By  combining  the  magi 
of  sight,  sound  and  motion,  we  illuminate  some  dar. 
corners  with  such  award-winning  films  as  IMAG1 
NEERING  (the  need  for  engineers),  WHEELS  01 
DESTINY  (highway  safety),  AIR  HARBOR  (Cen 
tral  Ohio  and  air  progress).  The  latest,  YOU  AN1 
SURVIVAL,  produced  for  Civilian  Defense  with  al 
Columbus  television  stations  participating,  has  beei  h 


•equested  for  special  showings  by  more  than  thirty 
)ublic,  private  and  parochial  schools. 

There  is  little  likelihood  that  TV  will  dislodge  the 
vIcGuffey  Reader,  Horace  Mann,  or  Mr.  Chips  from 
>ur  minds  and  hearts.  Yet,  the  increasing  acceptance 
>f  TV  as  a  valued  aid  to  education  prompts  us  to  make 
ivailable  our  energies  and  resources. 

This  integration  of  a  TV  station  that  was  born  and 
aised  in  Central  Ohio,  with  its  neighbors  and  their 
>roblems  also  creates  a  perfect  selling  climate.  Mar- 
:eters  sum  it  up  like  this:  "If  you  want  to  be  seen 
n  Central  Ohio  —  WBNS-TV." 


WBNS-TV 

CBS  TELEVISION  IN  COLUMBUS,  OHIO 

The  WBNS-TV  weather  reports  also  have  a  touch  of  ivy. 
Weatherman  Bob  McMaster  is  a  full-fledged  Ph.D. 


Sell  The  ENTIRE 
DETROIT  METROPOLITAN 
MARKET  by  including 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


Billion  Dollar 
Market 


1st 

IN  PONTIAC  HOOPER 


7:00  A.M.-12:00  Noon 
Monday  Thru  Friday 

12:00  Noon-6:00  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

n.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 
Associated  with  Lansing's 


OUR  RESPECTS 


to  Nathan  Lord 


If  there  were  those  who  expected  to  hear  a  yes-man  for  the  networks  when  Nathan 
Lord,  vice  president  and  general  manager  of  WAVE-AM-TV  Louisville,  appeared 
before  the  FCC  last  May  to  tell  why  he  liked  having  his  stations  repped  by  NBC 
Spot  Sales,  they  were  set  straight  in  a  hurry. 

Testifying  on  the  Barrow  Report,  Mr.  Lord  informed  a  grinning  FCC  that  NBC 
Spot  Sales  merely  happened  in  his  opinion  to  be  the  best  representative  for  his 
stations  at  that  time  and  the  minute  he  thought  differently  he  would  switch  to  another, 
especially  if  stations  are  added  to  the  list  that  he  thinks  are  beneath  the  calibre  of  the 
Louisville  stations. 

FCC  members  questioning  this  distinguished  looking  station  executive  of  55  found 
that  behind  a  somewhat  courtly  demeanor  and  a  disarming  Kentucky  drawl  lies  a 
whiplash,  sometimes  withering  wit.  After  listening  to  Mr.  Lord  tell  how  he  once  tried 
without  success  to  get  a  group  of  high-powered  southern  and  midwestern  radio  and 
tv  stations  to  form  their  own  rep  organization,  one  FCC  member  asked  him:  was  this 
a  sort  of  "must  buy"  idea? 

"A  'must  sell,'  perhaps,"  Mr.  Lord  said.  Describing  the  mode  of  communication 
between  his  stations  and  NBC  Spot  Sales,  he  told  another  FCC  member:  "We  use 
three-cent  stamps  and  they  use  the  telephone."  Did  his  station  ever  obtain  feature 
films  on  a  "barter"  basis?  "No,"  said  Mr.  Lord,  "we  don't  trade  time  for  anything 
except  money."  Should  the  FCC  decide  to  prohibit  network  rep  activities,  how  many 
years  would  he  allow  a  station  to  make  the  transition  to  another  rep?  "How  about 
50?"  was  the  bland  comeback. 

Nate  Lord  has  been  running  WAVE  Radio  with  the  same  kind  of  self-assurance 
since  it  went  on  the  air  25  years  ago  this  Dec.  30  and  he  took  over  in  the  same  way  at 
WAVE-TV  when  it  become  Kentucky's  first  tv  station  10  years  ago  today  (Nov.  24). 
He  has  been  president  of  WFIE-TV  Evansville,  Ind.,  since  WAVE  Inc.  acquired 
that  station  in  July  1956. 

Born  in  Louisville,  Mr.  Lord  went  to  grade  school  in  Tennessee,  returned  to 
Louisville  and  started  to  high  school,  then  moved  with  his  parents  to  a 
ranch  in  Canada's  Alberta  Province,  coming  back  to  his  home  town  in  1920  to 
become  a  reporter  for  the  old  Louisville  Post  and  later  the  Courier-Journal  there. 
He  left  the  newspaper  as  dayside  city  editor  in  1928  to  become  advertising  manager 
for  the  Girdler  Corp.  (fittings  for  pipe-welding,  helium  gas,  heat  exchangers);  in 
1933,  he  joined  the  old  Louisville  Herald-Post  under  Girdler  ownership,  but  left  the 
same  year  to  head  the  new  basic  NBC  affiliate,  WAVE. 

Mr.  Lord  helped  form  the  Louisville  Area  Development  Assn.,  has  served  on 
chamber  of  commerce  committees  and  in  Red  Cross,  Community  Chest  and  other 
civic  drives.  He  helped  found  St.  Francis  in  the  Fields  Episcopal  Church.  Under 
his  hand,  WAVE  pioneered  in  local  amateur  contests  in  1934,  helped  "send  a  boat" 
during  the  Ohio  Valley  flood  of  1937,  was  cited  during  World  War  II  by  the  Army, 
Navy,  Coast  Guard  and  War  Production  Board  and  in  1946  began  airing  a  children's 
concert  series  by  the  Louisville  Philharmonic.  WAVE  has  won  national  awards  for 
"imagination  in  programming"  and  in  1949  pioneered  in  radio  college  courses  for 
credit  with  the  U.  of  Louisville. 

WAVE-TV  was  first  to  telecast  the  Kentucky  Derby  in  1949  and  in  1955  began 
a  weekly  program  from  its  own  experimental  farm.  Since  1956  its  Bid  for  Kids 
telethon  with  the  Jaycees  has  turned  over  an  average  $72,000  yearly  to  the  local 
Children's  Hospital.  WAVE-TV  claims  a  first  in  telecasting  college  courses  for  credit 
with  the  U.  of  Louisville  in  1950.  WAVE-TV  helped  educational  WFPK-TV  Louis- 
ville to  go  on  the  air  last  September,  furnishing  studios  and  technical  personnel. 
WAVE-TV  telecast  13  operas  by  the  Kentucky  Opera  Assn.  in  the  1952-53  season. 
6  the  next  season  and  WAVE  Inc.  has  granted  $25,000  to  commission  an  original 
opera  by  the  KOA  to  be  simulcast  when  the  new  $1.5  million  WAVE-AM-TV  radio- 
tv  center  is  dedicated  in  the  fall  of  1959. 

Mr.  Lord  has  served  as  a  director  of  NAB,  helped  reorganize  it  in  the  mid-thirties 
to  cope  with  a  threatened  musicians'  strike,  has  served  on  NAB's  Legislative  Commit- 
tee and  twice  was  on  an  all-industry  committee  to  negotiate  ASCAP  contracts.  He 
has  been  a  member  of  the  NBC  Radio  Affiliates  Committee  and  helped  form  the 
NBC-TV  Affiliates  Committee. 

Mr.  Lord  married  Ruth  Kammerer  of  Louisville  in  1928  and  they  have  three 
sons:  Nathan  Shrewsbury,  28,  who  practices  law  in  Louisville;  James  Stephen,  25,  a 
reporter  on  the  Louisville  Times,  and  Jim  Craik,  23,  who  attends  the  U.  of  Louisville. 
The  family  lives  in  an  old  restored  farmhouse  40  minutes  from  Louisville  at  Brown- 
boro,  population  about  50. 


WILS 

news  sv°^S 


Page  26    •    November  24,  1958 


Broadcasting 


This  is  the 

Distinguished  Achievement  Trophy 
of  the 

Radio -Television  News  Directors  Association 

and  the  Medill  School  of  Journalism 

at  Northwestern  University. . . 

It  was  awarded  to  WTOP  News  on  Saturday, 

October  18, 1958  at  the 

Sheraton-Blackstone  Hotel  in  Chicago 

for  "the  best  coverage  of  a 

news  story  broadcast  in  1958." 

WTOP  News  was  honored  for  its  coverage 

of  the  launching  of  the  first 

United  States  satellite  "Explorer" 

at  Cape  Canaveral,  Florida,  January  31,  1958, 

over  WTOP  Radio. 

We  are  gratified  to  have  won  this 

coveted  award,  but  our  gratification 

is  tempered  by  realization  of 

the  continuing  responsibilities 

facing  broadcast  journalism 

and  determination  to  meet  them 

in  the  best  interests  of  our 

Radio  and  Television  audiences. 

WTOP 
NEWS 

Broadcast  House 
Washington,  D.  C. 


November  24,  1958    •    Page  27 


IN  PUBLIC  INTEREST 


TOP  TV  PERSONALITIES 
mean 


enfioit 


'  '~v.  t  \  ci 


|  #  < 


I'  " 


adiafing  effectively  from  the 
RALEIGH  -  DURHAM  < 
AREA 


Here  you  see  just  six  of  the  many  good  reasons  why  WRAL-TV  has  an 
unequalled  rating  record  in  the  Raleigh-Durham  area. 
The  best  of  the  NBC  network  shows  are  supported  in  stellar  style  by 
popular  WRAL-TV  personalities  and  programs. 

"Sports  by  Reeve"  is  one  of  Tarheel  television's  best-known  features,  with 
the  "Dean  of  Southern  Sportscasters".  (Remember,  too,  Raleigh  is  the 
Sports  Capital  of  the  South,  having  the  nationally  known  athletic  teams  of 
three  large  universities  within  30  miles. )  "Stateline"  brings  the  Capital  area 
news  by  Bill  Armstrong  to  the  urban  and  rural  viewers.  Weather  shows  and 
sales-sizzling  commercials  are  the  specialty  of  Bob  Knapp  .  .  .  puppeteer  and 
host  of  the  popular  Cap'n  Five  "Popeye"  show  is  Herb  Marks  .  .  .  pert  and 
pretty  Jo  Ann  Federspiel  conducts  the  "Romper  Room  School"  .  .  .  stepping 
into  the  MC  role  in  the  variety  show  "Tempus  Fugit"  is  veteran  Fred 
Fletcher  .  .  .  and  so  it  goes,  through  a  long  line-up  of  capable  folks  who 
make  WRAL-TV  tops  for  viewing — tops  for  buying! 
Are  you  on? 


4-CAMER A  MOBILE  UNIT  •  VIDEOTAPE  RECORDER  •  LARGE  NEW  STUDIOS 


WRAL-TV 


Serving  the  area  from 
Greensboro  to  the  coast,  from 
Virginia  to  the  South 
Carolina  line— a  total  of  more 
than  2  million  population 


CAROLINA'S  Colorful  CAPITAL  STATION 


FULL  POWER  CHANNEL  5 
NBC  AND  LOCAL  COLOR 


Fred  Fletcher, 

Vice  Pres.  &  Gen.  Mgr. 

Raleigh,  North  Carolina 

REPRESENTED  BY 
H-R,  INC. 


Page  28 


November  24,  1958 


KDKA-TV  Exposes  'Public  Enemy* 
In  Program  for  Health  Service 

The  story  of  the  U.  S.  government's  fight 
against  lung  cancer  and  other  diseases 
attributed  to  industrial  smoke  is  told  in  a 
new  documentary,  Public  Enemy,  produced 
by  KDKA-TV  Pittsburgh. 

This  30-minute  public  service  program, 
produced  at  the  request  of  Dr.  Leroy  E. 
Burney,  U.S.  surgeon  general,  was  broad- 
cast live  in  Pittsburgh  Nov.  10.  KDKA- 
TV's  previous  production  for  the  U.S.  Pub- 
lic Health  Service,  The  Silent  Invader  (deal- 
ing with  Asian  flu),  received  more  than  300 
nationwide  telecasts.  The  National  Confer- 
ence on  Air  Pollution  in  Washington  last 
Tuesday  through  Thursday  (Nov.  18-20) 
saw  a  kinescope  of  Public  Enemy  before 
copies  were  made  for  distribution  to  stations 
by  the  Public  Health  Service. 

COMPETITIVE  COOPERATION  •  CFCF, 
CBM  and  CKVL  Montreal  pooled  time  and 
talent  to  stage  a  seven-hour  marathon  radio 
campaign  for  the  Springhill  Relief  Fund. 
Hundreds  of  professional  performers  from 
all  phases  of  Montreal  show  business  per- 
formed, while  a  fleet  of  cars  circulated 
through  the  city  collecting  telephone  pledges. 
The  bi-lingual  show,  in  English  and  French, 
produced  $13,000. 

THANKSGIVING  AID  •  WCUE  Akron, 
Ohio  is  conducting  a  campaign  to  help  a 
needy  family  at  Thanksgiving.  The  "Dimes 
and  Dollars  for  Dave"  project  is  collecting 
money  for  the  family  of  a  17-year-old  boy 
who  has  had  17  major  operations  in  his 
life  so  far.  The  family  has  been  denied  help 
by  local  relief  agencies  reportedly  because 
it  has  not  lived  in  Akron  a  full  year. 

HOT  RODS  •  WHB  Kansas  City,  Mo.,  is 
putting  local  car  thieves  on  the  spot  through 
a  new  feature  called  Hot  Car  Report  on 
Eddie  Clarke's  morning  show.  Mr.  Clarke 
broadcasts  information,  provided  by  the 
local  police  department,  on  stolen  vehicles. 
The  first  broadcast  brought  fast  results  as  an 
elert  listener  heard  the  report,  spotted  the 
car,  and  called  the  police  department  as  di- 
rected. Police  picked  up  the  car  and  re- 
turned it  to  its  owner  within  an  hour  after 
the  broadcast. 

PHONY  CHECKS  •  WDGY  Minneapolis- 
St.  Paul  has  inaugurated  Check  Alert,  a 
new  method  of  combating  bogus  checks 
and  forgers.  Twin  Cities'  police  officials 
have  expressed  gratitude  for  the  new  feature 
calling  it  a  quick  and  effective  way  to  warn 
and  educate  the  public  against  worthless 
checks. 

CHILDREN'S  CRUSADE  •  WHAS  Louis- 
ville, Ky.,  reports  its  "1958  Crusade  for 
Children"  set  a  record  high  of  $188,751.37 
for  collections,  with  a  record  low  of  only 
IVz  %  for  expenses.  The  funds  will  be  made 
available  for  use  by  handicapped  children's 
agencies  in  Kentucky  and  southern  Indi- 
ana. 

BEHIND  GLASS  •  WJBK  Detroit  con- 
ducted an  entire  day's  programming  from 
the  show  window  of  a  downtown  store  to 
stimulate  interest  in  the  local  United  Foun- 
dation fund  drive. 

Broadcasting 


They're  All  Listening  to  AP  News 


November  24,  1958 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

1735  DeSaies  St.,  N.  W.  Washington  6,  D.  C. 


PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  I  1.00 

□  Enclosed  □  Bill 


title/ position* 


company  name 


address 


ctty 

Please  send  to  home  address  ■ 


O 


Broadcasting  Publications  Inc. 


Sol  Talshoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 

B.  T.  Taishoff 

Treasurer 


Edwin  H.  James 
Vice  President 

Irving  C.  Miller 
Comptroller 


Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING* 
TELECASTING 


THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSaies  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood), 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  George 
Darlington,  Angelica  Barba 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winneld  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christina 

Harageones,  Charles  Harpold,  Dwight  Nicholas. 

Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  Plaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfleld  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

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BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
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Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  30    •    November  24,  1958 


Bro  \dcastinc 


as  basic  as  the  alphabet 


K 


EGYPTIAN 

Remember  the  Biblical  story  of 
Moses  in  the  bulrushes?  The 
Egyptian  picture-sign  for  rush 
is  considered  the  forerunner  of 
our  modern  letter  K. 

PHOENICIAN 

When  the  Phoenicians  ruled 
the  Mediterranean  trade-lanes 
from  their  legendary  cities  of 
Byblos,  Tyre,  and  Carthage, 
these  ancient  businessmen 
adapted  the  Egyptian  sign  and 
made  it  kaph  (palm  of  the  hand). 

GREEK 

Long  before  the  majestic  Par- 
thenon crowned  the  Acropolis 
in  Athens,  the  Greeks  took  over 
the  mark  from  visiting  mer- 
chants and  made  it  their  letter 
kappa. 

ROMAN 

Rome  was  not  yet  a  large  city 
when  dwellers  along  the  Tiber 
took  the  Greek  letter  from  the 
Etruscans  and  gave  it  substan- 
tially the  form  we  use  today. 

Historical  data  by 
Dr.  Donald  J.  Lloyd, 
Wayne  State  University 


K 


ey  station  for  Michigan 
sales  and  profits 

Seventy  per  cent  of  Michigan's 
population  commanding  75 
per  cent  of  the  state's  buying 
power  lives  within  W  WJ's  day- 
time primary  coverage  area. 


Keep  your  product  moving  by  using  Michi- 
gan's fast-moving  radio  station.  WWJ  pleases 
dealers  and  distributors  with  its  exceptional  sales-power — 
pleases  listeners  with  its  hi-fi  sound  and  up-to-the-minute 
service. 

Keen  personalities  like  WWJ  Melody 
Paraders  Hugh  Roberts,  Faye  Elizabeth,  Dick  French, 
Bob  Maxwell,  and  Jim  DeLand — exclusive  features  like 
the  WWJ  radio-vision  studios  at  Northland  and  Eastland 
shopping  centers — are  "naturals"  for  mid-winter  cam- 
paigns. Buy  WWJ — it's  the  basic  thing  to  do! 


M  M  MM  M  M  ■  AM  and  FM 

WWJ  RADIO 

Detroit's  Basic  Radio  Station 


Owned  and  operated  by  The  Detroit  News 

NBC  Affiliate 

Hational  Representatives:  Peters,  Griffin,  Woodward,  Inc. 


Broadcasting 


November  24,  1958    •    Page  31 


Mi  l  HAMMER,,. 
DARREN  M'GAVIN 

now  available... 78  of  television's  highest-rated  mystery  thrillers 


The  No.  1 

Mystery  Series  Nationally 
with  a  1 7.1  Rating 

Who  likes  Mike?  Just  about  everybody! 
Take  the  viewers.  They've  already  pushed 
MIKE  HAMMER  right  up  to  the  top  -  highest-rated 
of  all  syndicated  mystery  shows.  Take  the  local  sponsors 
The  minute  MCA  TV  broke  the  big  news  on  the 
second  series,  more  than  a  score  renewed  for  1959 ! 
A  word  to  the  wise  —  better  get  there  f  ustest 
with  the  fastest  action  show  on  TV ! 


Write,  wire,  phone  your 
MCA  TV  representative  today. 


FILM  SYNDICATION 


...  in  Signet  editions  alone!  One  title  —  "I,  The  Jury" 
—  had  the  largest  pre-publication  print  order  in  publishing 
history  (4,500,000). 


598  Madison  Avenue 

New  York  22,  N.  Y.  (Plaza  9-7500) 

and  principal  cities  everywhere 


*Latest  available  ARB  ratings  thru  October,  1958 


"IVRC  RADIO  for  many  years  has  consistently 
produced  business  for  WOODWARD  &  LOTHROP." 

-HARWOOD  MARTIN  ADVERTISING 


"WRC  RADIO  is  a  long-time  favorite  of  FIRST 
FEDERAL  SAVINGS  AND  LOAN  for  reaching  the 
Washington  audience. "  -henry  j.  Kaufman  &  assoc. 


More  and  more  D.  C.  advertisers  are  turning  to  WRC  RADIO 


"WRC  RADIO  has  been  selling  merchandise  for 
SAFEWAY  in  Washington  for  more  than  13  years  and 
continues  to  be  an  effective  selling  medium. " 

-J.  GORDON  MANCHESTER.  INC. 


WRC 

RADIO 


WRC  RADIO 

gets  results  for  all 

kinds  of  advertisers 
in  Washington,  D.  C, 
because  it  commands 
every  segment  of  the 
adult,  buying-powered, 
capital  audience. 

WRC-980 

NBC  LEADERSHIP  STATION 
IN  WASHINGTON,  D.  C. 
SOLD  BY  NBC  SPOT  SALES 


...because  WRC  RADIO  gets  results! 


Page  34    •    November  24,  1958 


Broadcasting 


—  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  21        NOVEMBER  24,  1958 


THE  TOP  50  AGENCIES  IN  RADIO-TV 

•  J.  Walter  Thompson  leads  with  all-time  record  billings 

•  McCann-Erickson,  Young  &  Rubicam  slip  to  second,  third 

•  Ted  Bates  again  is  biggest  agency  in  spot  broadcasting 


J.  Walter  Thompson  is  the  top  radio-tv  agency  in  1958 
with  $113.5  million  in  broadcast  billing,  an  all-time  high 
for  any  agency. 

This  is  more  than  four  times  the  broadcast  total  that 
JWT  billed  in  1952  and  $10.5  million  above  the  1957 
mark  of  McCann-Erickson,  which  was  the  No.  1  agency 
in  broadcast  billing  last  year. 

Total  1958  broadcast  billings  of  the  50  agencies  in- 
cluded in  the  survey  came  to  $1.3  billion. 

It  was  evident  a  year  ago  that  JWT  was  coming  up 
fast.  Its  radio-tv  billings  in  1957  were  $22  million  bigger 
than  those  in  1956.  More  startling  was  that  the  agency 
did  it  again  in  1958,  shooting  ahead  of  1957  by  $21.5 
million  or  nearly  24%. 

According  to  Broadcasting's  seventh  annual  survey  of 
the  top  broadcast  agencies  in  the  U.  S. : 

McCann-Erickson  slipped  from  first  place  in  1957  to 
second  in  1958,  with  a  $1  million  drop  in  its  heavy  broad- 
cast billings.  But  its  $102  million  total  placed  it  well 
ahead  of  this  year's  No.  3  agency,  Young  &  Rubicam. 
Y&R,  which  was  second  to  McCann-Erickson  in  1957, 
had  $95  million  in  broadcast  billings  in  1958,  a  $5  million 
drop  from  its  1957  level. 

BBDO,  in  fourth  place,  came  up  with  $88  million,  an 
increase  of  $3  million ;  Ted  Bates  was  fifth  at  $84  million 
(an  advance  of  $7.5  million)  and  for  the  fourth  straight 
year  was  tops  in  radio-tv  spot,  tallying  $41  million  (a 
drop  of  $2.5  million  from  last  year).  The  runnerup  in 
combined  spot  billing,  which  can  be  considered  to  be  an 
important  factor  in  this  year's  upset:  J.  Walter  Thomp- 
son with  a  combined  radio-tv  spot  figure  of  $40  million. 


(Ted  Bates,  however,  has  been  following  a  policy  of  in- 
creasing its  network  tv,  and,  in  fact,  was  split  50-50, 
network  and  spot,  in  television.)  Others  in  the  top  10: 
Benton  &  Bowles  at  $66.5  million;  Leo  Burnett  at  $54.3 
million ;  Dancer  -  Fitzgerald  -  Sample  at  $48.7  million ; 
Compton  at  $47.2  million,  and  N.  W.  Ayer  at  $45  million. 

In  tv-only  billings,  J.  Walter  Thompson  was  first  with 
$101.5  million,  and  set  another  record  :  it  was  the  only 
agency  to  break  through  the  $100  million  mark  in  total 
tv.  As  expected,  McCann-Erickson  was  the  runner-up  tv 
agency,  followed  by  Y&R,  Bates  and  BBDO.  JWT  nearly 
capped  the  honors  in  radio-only,  ending  in  a  three-way 
tie  with  BBDO  and  N.  W.  Ayer,  each  with  $15  million. 

In  a  special  interview  last  week  with  Broadcasting, 
JWT  President  Norman  H.  Strouse  credited  his  agency's 
remarkable  showing  to  three  basics:  (1)  the  resurgence 
of  the  U.  S.  economy  (and  faith  of  the  advertiser  in  it), 
(2)  a  "natural  result"  of  a  "strong  television  depart- 
mental facility,"  and  (3)  the  quality  of  broadcast  work 
performed  by  the  agency  (see  box,  page  39) . 

He  noted  that  since  1946,  total  advertising  expendi- 
tures have  been  going  up  faster  than  the  U.  S.  economy ; 
that  the  JWT  advertising  volume  generally  has  been 
going  up  at  a  faster  pace  than  the  general  rise  of  total 
advertising,  and  television  billing  at  JWT  now  is  moving 
up  at  a  higher  rate  than  its  total  advertising  volume. 

The  figures  represent  expenditures  for  time  and  talent 
in  both  network  and  spot  during  the  calendar  year  but 
do  not  include  commitments  made  for  next  year.  Follow- 
ing is  a  summary  of  the  year's  activity  in  each  of  the 
agencies  listed: 


J.  WALTER  THOMPSON:  Combined  tv-radio 
billing  $113.5  million;  $101.5  million  in 
television  ($84  million  in  network,  $17.5 
million  in  spot);  $12  million  in  radio  ($5 
million  in  network,  $7  million  in  spot); 
tv-radio  share  of  overall  billing:  39%. 

JWT  is  not  only  the  largest  billing 
agency  in  the  world,  it  now  also  is  tops  in 
radio-tv.  It  became  No.  1  this  year  with 
a  radio-tv  billing  $21.5  million  higher  than 
1957's  estimated  total,  the  greatest  single 
jump  recorded  by  any  of  the  agencies. 

Thompson's  radio-tv  total  possibly  is 
underestimated.  The  agency  was  not  quite 
certain  at  Broadcasting's  press  time  as  to 

Broadcasting 


how  high  December  radio-tv  billing  (in 
recent  years  a  big  radio-tv  billing  month) 
might  go.  The  best  informed  slide-rule  esti- 
mate is  that  the  $113.5  million  figure,  im- 
pressive as  it  is,  may  be  "conservative." 
Only  six  years  ago  JWT  billed  $27  million 
in  the  broadcast  media.  It  now  bills  nearly 
that  in  combined  radio-tv  spot  alone. 
The  increase  at  JWT  is  attributed  to  a 


number  of  factors:  more  tv  spending  by 
clients  already  big  in  television;  more  spot 
tv  spending  and  increases  in  network  tv 
allocation  in  budgets.  The  Eastman  billing 
on  CBS-TV's  Ed  Sullivan  Show  was  entered 
in  the  ledger  only  late  last  year.  Other 
top  national  advertisers  and  shows:  Scott 
and  Lever  alternating  on  Father  Knows 
Best  (now  CBS-TV,  was  NBC-TV  in  the 


THE  BILLINGS  OF  ALL  50:  pages  36-37 
WHAT  MAKES  THOMPSON  TICK:  page  39 


November  24,-  1958 


► 


Page  35 


ADVERTISERS  &  AGENCIES  CONTINUED 


last  tv  season) ;  Quaker  Oats  alternate  spon- 
sorship of  ABC-TV's  Naked  City;  Ford 
Div.'s  alternate  week  on  Wagon  Train 
(NBC-TV)  and  weekly  Ford  Show  (NBC- 
TV),  plus  short-term  network  segments  for 
auto  introduction;  Eastman  Kodak  and 
Quaker  Oats  alternating  on  Ozzie  &  Harriet 
on  ABC-TV;  Kraft  Div.  of  National  Dairy 
Products  weekly  on  NBC-TV  with  Music 
Hall  (Milton  Berle)  and  Bat  Masterson 
(Sealtest  Div.  of  National  Dairy  also 
shares) ;  7-Up  alternating  on  ABC-TV's 
Zorro;  Sylvania's  Real  McCoys  (ABC-TV); 
Lever  alternating  on  CBS-TV's  Jackie  Glea- 
son  Show;  Lever  alternating  with  Schlitz 
on  Playhouse  on  CBS-TV;  Lever  alternating 
on  Have  Gun,  Will  Travel  (CBS-TV); 
Pan  American  on  NBC-TV's  Meet  the  Press 
and  Aluminum's  part  sponsorship  of  NBC- 
TV's  Omnibus. 

Add  to  that  lineup:  about  30  quarter- 
hours  per  week  of  daytime  network  tele- 
vision with  the  advertiser  list  including  such 
stalwarts  as  Lever,  Scott  Paper,  Chese- 
brough-Pond's,  Libby,  McNeill  &  Libby, 
Standard  Brands  and  still  others.  Each  of 
these  advertisers  uses  spot  tv:  Ford  Div., 
Lever  Bros.,  Shell  Oil,  Ward  Baking,  North- 
east Airlines  (new  account),  Champion 
sparkplugs,  Scott  and  American  Home; 
Ford,  Shell,  Lever  and  Ward  are  in  the 
more  than  $1  million  class.  Stauffer  Foods 
billing  is  picking  up  with  the  impact  of  the 
new  account  to  show  up  next  year.  Amer- 
ican Home  Products  is  a  recent  account. 
Ford  and  Lever  are  the  big  network  radio 
clients,  with  radio  spot  provided  by  such 
majors  as  Lever,  Scott,  Ford,  Shell  and 
Coldene. 

McCANN-ERICKSON:  Combined  tv-radio 
billing  $102  million;  $87  million  in  tele- 
vision ($61  million  in  network,  $26  million 
in  spot);  $15  million  in  radio  ($1  million  in 
network,  $14  million  in  spot);  tv-radio  share 
of  overall  billing:  51  % . 

McCann-Erickson  passed  the  radio-tv 
billing  baton  to  JWT  this  year.  But  indica- 
tive of  the  competition  among  the  top 
agencies,  M-E  was  off  only  a  little  under 
1%  from  its  1957  total. 

Though  radio  stood  up  well,  it  was  tv 
in  which  M-E  took  its  billing  loss.  Some  of 
this  loss,  or  actually  failure  to  bill  addition- 
ally, can  be  attributed  to  shifting  accounts 
(Chrysler  out  and  Buick  in,  Mennen  out  and 
Colgate  in — but  late  in  the  year)  and  to 
some  changes  in  media  strategy  (Bulova 
watch  from  spot  to  network,  Chesebrough- 
Pond's  from  network  to  spot  tv  and  other 
ins-and-outs  by  other  broadcast  clients). 

Bulova,  with  Frank  Sinatra  Show  on 
ABC-TV  and  in  spot  last  season,  changed 
gears,  bought  into  NBC-TV  shows  Dragnet, 
M-Squad,  Ed  Wynn,  News,  Jack  Paar  and 
Today.  Liggett  and  Myers  is  alternate 
sponsor  of  the  Eddie  Fisher  Show  (NBC- 
TV)  and  with  Bulova  of  Ed  Wynn  Show 
(NBC-TV),  with  weekly  underwriting  on 
NBC-TV  of  Brains  &  Brawn  and  Steve 
Canyon.  Last  season,  the  tobacco  firm  was 
in  Club  Oasis,  Sinatra  and  specials. 

Westinghouse  this  year  has  Desilu  Play- 
house specials  on  C3S-TV  (Studio  One  on 
same  network  last  year).   M-E  is  credited 

CONTINUED  PAGE  38 

Page  36    •    November  24,  1958 


l 

2 
3 
4 
5 
6 
7 
8 
9 
10 
11 
12 
13 
14 
15 
16 
17 
18 
19 
20 
21 
22 
23 
24 
25 
26 
27 
28 
29 
30 
31 
32 
33 
34 
35 
36 
37 
38 
39 
40 
41 
42 
43 
44 
45 
46 
47 
48 
49 
50 


TOP  50  AGENCIES  .  . 


J.   WALTER  THOMPSON 


MC  CANN-ERICKSON 


YOUNG   &  RUBICAM 


TED  BATES 


BENTON  &  BOWLES 


LEO  BURNETT 


DANCER-FITZGERALD-SAMPLE 


N.  W.  AYER 


LENNEN  &  NEWELL 


WILLIAM  ESTY 


KENYON  &  ECKHARDT 


FOOTE,  CONE  &  BELDING** 


SULLIVAN,  STAUFFER,  COL  WELL  &  BAYLES 


CAMPBELL-EWALD 


CUNNINGHAM  &  WALSH 


GEOFFREY  WADE 


NEEDHAM,  LOUIS  &  BRORBY 


ERWIN  WASEY,  RUTHRAUFF  &  RYAN 


GRANT 


d'arcy 


CAMPBELL-MIT  HUN 


NORMAN,  CRAIG  &  KUMMEL 


DOHERTY,  CLIFFORD,  STEERS  &  SHENFIELD 


GARDNER 


TATHAM-LAIRD 


BRYAN  HOUSTON 


OGILVY,  BENSON  &  MATHER 


D.  P.  BROTHER 


FULLER  &  SMITH  &  ROSS 


MAC  MANUS,  JOHN  &  ADAMS 


NORTH  ADVERTISING 


GUILD,   BASCOM  &  BONFIGLI 


DOYLE  DANE  BERNBACH 


KEYES,  MADDEN  &  JONES 


EMIL  MOGUL 


DONAHUE  &  COE 


COHEN    &  ALESHIRE 


WARWICK  &  LEGLER 


GORDON  BEST 


REACH,  MC  CLINTON 


EDWARD  WEISS 


C.  J.  LA  ROCHE 


FLETCHER  RICHARDS 


HONIG-COOPER,    HARRINGTON   &  MINER 


Broadcasting 


AND  THEIR  1958  RADIO-TV  BILLINGS 


Figures  Are  Millions 

Broadcast 

Share  of 

Broadcast 

Combined 

Agency's 

Billing- 

Broadcast 

Total 

Tv 

Tv 

Total 

Radio 

Radio 

Total 

Change 

Tv 

Network 

Q_  „  f 

opot 

Radio 

Network 

opOL 

XJ 111  111 g 

From  1957 

$113.5 

$101.5 

$84 

$17.5 

$12 

$5 

$7 

40% 

+  $21.5 

102 

87 

61 

26 

15 

1 

14 

51% 

95.2 

82 

62.5 

19.5 

13.2 

3.8 

9.4 

45% 

4.8 

88 

73 

47 

26 

15 

12 

3 

41% 

+ 

3 

84 

78 

39 

39 

6 

4 

2 

79% 

+ 

7.5 

66.5 

65 

40 

25 

1.5 

0.25 

1.25 

66.5% 

+ 

12 

54.3 

51.2 

39.3 

11.9 

3.05 

0.2o 

2.8 

58% 

+ 

5.3 

48.7 

41 

30 

11 

7.7 

3.6 

4.1 

65% 

+ 

1.7 

47.25 

45 

24.75 

20.25 

2.25 

0.75 

1.50 

63% 

+ 

5.25 

45 

30 

17 

13 

15 

3 

12 

35% 

+ 

14 

40.1 

30.8 

19.1 

11.7 

9.3 

6.0 

3.3 

52% 

+ 

15.3 

39 

35 

30 

5 

4 

1.5 

2.5 

52% 

+ 

3 

37.2 

30 

22.3 

7.7 

7.2 

1 

6.2 

65% 

+ 

5.7 

35.5 

29 

26.1 

2.9 

6.5 

3.9 

2.6 

36% 

+ 

3.5 

30 

23.6 

17.2 

6.4 

6.4 

1.1 

5.3 

70% 

+ 

3.3 

30 

25.5 

20.5 

5 

4.5 

3 

1.5 

33% 

+ 

5 

22 

13 

3 

10 

9 

2.5 

6.5 

40% 

+ 

5 

18.6 

17.1 

9.1 

8 

1.5 

0.6 

0.9 

85% 

+ 

5.8 

16.8 

15.8 

14 

1.8 

1 

0.7 

0.3 

55% 

None 

16.8 

13.9 

11.4 

2.5 

2.9 

0.2 

2.7 

47% 

+ 

2.8 

16.5 

11 

8 

3 

5.5 

— 

5.5 

29% 

+ 

1.5 

16.5 

11.1 

8.5 

2.6 

5.4 

1 

4.4 

39% 

+ 

1.1 

15.8 

15.6 

15 

0.6 

0.2 

— 

0.2 

90% 

+ 

0.8 

15.5 

12.8 

9.8 

3 

2.7 

0.1 

2.6 

25% 

+ 

0.5 

15.5 

10.5 

6.5 

4 

5 

— ■ 

5 

32% 

+ 

1.5 

15.5 

13 

9 

4 

2.5 

— 

2.5 

48% 

1.3 

14.6 

10.5 

6.4 

4.1 

4.1 

1 

3.1 

40% 

+ 

4.3 

13 

10.5 

8.5 

2 

2.5 

0.5 

2 

54% 

+ 

3 

11.5 

8.05 

5.20 

2.85 

3.45 

0.75 

2.70 

50% 

+ 

1.1 

11 

10.5 

8.5 

2 

0.5 

0.5 

57% 

0.2 

10.8 

10.1 

6.6 

3.5 

0.7 

0.7 

60% 

+ 

1.8 

10.1 

7.7 

4.8 

2.9 

2.4 

0.6 

1.8 

54% 

+ 

3.7 

9.15 

8.5 

8 

0.5 

0.65 

— t'  ;;y* 

0.65 

22% 

+ 

2.95 

9 

7.5 

7 

0.5 

1.5 

1.5 

— 

20% 

+ 

0.8 

8.51 

7.7 

6.2 

1.5 

0.81 

0.27 

0.54 

25% 

+ 

0.81 

8.4 

8.3 

6.8 

1.5 

0.1 

0.065 

0.035 

76% 

2.6 

8.3 

6.9 

5 

1.9 

1.4 

0.2 

1.2 

83% 

+ 

1.4 

7.8 

7.4 

5.5 

1.9 

0.4 

0.4 

37% 

+ 

1.3 

7.71 

7.13 

1.58 

5.55 

0.575 

0.2 

0.375 

43% 

+ 

0.31 

7.49 

5.64 

3.1 

2.54 

1.85 

1.85 

69% 

0.51 

7.2 

5.6 

4.48 

1.12 

1.6 

1.6 

25% 

0.5 

7 

3.6 

1.1 

2.5. 

3.4 

1 

2.4 

80% 

+ 

0.4 

7 

5.5 

3 

2.5 

1.5 

1.3 

0.2 

35% 

+ 

0.8 

6.8 

5.7 

2.1 

3.6 

1.1 

0.3 

0.8 

63% 

+ 

0.5 

6.057 

5.85 

4.05 

1.8 

0.207 

0.207 

33% 

* 

5.9 

4.4 

3.3 

1.1 

1.5 

0.5 

1 

30% 

+ 

0.4 

5.7 

5 

3 

2 

0.7 

0.5 

0.2 

43% 

2.6 

5.28 

4.98 

3.45 

1.53 

0.3 

0.05 

0.25 

33% 

* 

5 

3.4 

2 

1.4 

1.6 

0.5 

1.1 

27% 

* 

5 

4 

4 

1 

1 

457 

*  Indicates  agency  was  not  listed  in  Top  50  last  year. 

**  FC&B's  1957  figures  were  adjusted  to  $32  million  in  radio-tv,  $25  million  in  tv,  $7  million  in  radio. 


;::v>:¥x::¥:::W:::::¥:¥x¥:oxv: 


Broadcasting  November  24,  1958    •    Page  37 


ADVERTISERS  &  AGENCIES  CONTINUED 


with  Mennen  co-sponsorship  of  Wednesday 
Night  Fights  (ABC-TV),  lost  in  fall.  Other 
network  activity:  National  Biscuit  in  every 
other  week  of  Wagon  Train  (NBC-TV); 
Buick's  one-half  of  Wells  Fargo  (NBC-TV), 
Bob  Hope  specials  on  NBC-TV  and  its 
summer  Action  Theatre  on  ABC-TV; 
Helene  Curtis'  alternate  week  of  What's  My 
Line  on  CBS-TV;  Bell  &  Howell  participa- 
tion in  Dragnet,  Cimarron  City  and  Ellery 
Queen  (all  NBC-TV)  and  Colgate's  every 
other  week  purchase  in  George  Burns 
(NBC-TV)  this  fall.  Activity  in  network 
by  Swift  (Derby  foods),  Turns  and  Chrysler 
came  earlier  in  the  year. 

Spot  tv  centers  with  Chesebrough-Pond's. 
National  Biscuit,  Borax,  Esso,  Coca-Cola. 
Bulova  (earlier  in  year).  L&M,  Swift,  Lucky 
Lager,  S.O.S.,  Rival  dog  food,  Turns  and 
Buick,  among  others;  spot  radio  for  most 
of  the  same  advertisers.  Network  radio 
lodges  with  California  Packing,  Turns  and 
National  Biscuit. 

YOUNG  &  RUBICAM:  Combined  tv-radio 
billing  $95.2  million;  $82  million  in  tele- 
vision ($62.5  million  in  network,  $19.5 
million  in  spot);  $13.2  million  in  radio  ($3.8 
million  in  network,  $9.4  million  in  spot); 
tv-radio  share  of  overall  billing:  45%. 

Y&R  was  the  1956  radio-tv  leader  among 
all  agencies.  In  1957  it  was  edged  by  Mc- 
Cann-Erickson's  upward  sweep.  In  1958, 
Young  &  Rubicam  was  a  solid  third  as  JWT 
staged  its  startling  billing  climb  to  No. 
1  spot. 

At  the  $95  million  radio-tv  billing  level, 
Y&R's  broadcast  figure  shows  a  slip  of 
nearly  $5  million  ascribed  chiefly  to  the 
receding  economic  tide  during  the  year. 
The  agency's  network  tv  level  suffered  the 
most,  dropping  about  $4.5  million,  while 
the  other  lost  billing  was  in  radio.  But 
spot  tv  at  Y&R  climbed  about  $1.5  million 
for  the  year. 

The  agency  as  usual  was  paced  by  blue- 
chip  advertisers,  such  as  Procter  &  Gamble 
(Lineup  on  CBS-TV,  also  daytime  network 
tv  shows);  Bristol-Myers  (Peter  Gunn  on 
NBC-TV;  Danny  Thomas  Show  and  Alfred 
Hitchcock  Presents,  both  CBS-TV);  Gen- 
eral Foods  (Bob  Cummings  Show  on  NBC- 
TV  and  a  group  of  shows  in  ABC-TV's 
Operation  Daybreak — it  was  General  Foods 
that  led  the  way  for  other  advertisers  in 
ABC-TV's  new  daytime  programming); 
General  Electric  (GE  Theatre  on  CBS-TV); 
Remington  Rand  (Gunsmoke  on  CBS-TV); 
Kaiser  and  Drackett  (both  on  ABC-TV's 
Maverick);  Johnson  &  Johnson  (Cheyenne 
on  ABC-TV);  Lipton's  and  Singer  Sewing 
(Calif ornians  on  NBC-TV),  and  Beechnut 
(Dick  Clark  Show  on  ABC-TV).  Y&R  bills 
in  about  18  network  tv  daytimers,  adver- 
tisers including  P&G,  General  Foods,  Amer- 
ican Home  and  Beechnut.  Big  spot  adver- 
tisers (radio  and  tv)  include  P&G,  Bristol- 
Myers  and  General  Foods,  Piel's  beer,  Gulf 
Oil,  Manufacturers  Trust  Co.  and  Metro- 
politan Life. 

BBDO:  Combined  tv-radio  billing  $88  mil- 
lion; $73  milion  in  television  ($47  million 
in  network,  $26  million  in  spot);  $15  million 


in  radio  ($12  million  in  network,  $3  million 
in  spot);  tv-radio  share  of  overall  billing: 
41%. 

BBDO,  which  maintains  its  four  position 
in  the  top  50,  begins  the  pattern  in  agencies 
retaining  their  ranking  while  increasing  their 
billing.  JWT,  BBDO  and  Bates  of  the  top 
five  broadcast  agencies  all  showed  gains, 
BBDO  coming  up  with  the  smallest  in- 
crease ($3  million)  among  this  trio. 

Aiding  the  competitive  strides  at  BBDO 
are  such  stalwarts  as  Campbell  Soups, 
American  Tobacco,  DuPont,  some  Lever 
brands,  General  Electric,  Armstrong,  Bris- 
tol-Myers and  General  Mills. 

Primary  spot  (both  radio  and  tv)  ac- 
counts are  Campbell,  Coty,  Schaeffer  beer. 
DeSoto  and  American  Tobacco  (Lucky 
Strike,  Hit  Parade  cigarettes).  In  network 
tv,  DuPont  has  Show  of  the  Month  (CBS- 
TV)  and  has  bought  into  Steve  Allen  Show 
on  NBC-TV;  Pittsburgh  Plate  Glass  made 
its  first  move  into  network  tv  (CBS-TV's 
Garry  Moore  Show);  Campbell  has  Lassie 
on  CBS-TV,  added  Donna  Reed  Show  on 
ABC-TV;  Lever  dropped  Life  of  Riley  but 
added  You  Bet  Your  Life  (NBC-TV)  as 
well  as  participating  in  two  network  day- 
time programs.  BBDO  handles  billing  on 
specials  sponsored  by  Rexall.  Westclox. 
W.  A.  Sheaffer  Co.  (pens)  and  Philco. 
Veteran  shows  include  General  Electric's 
GE  Theatre  (CBS-TV);  Armstrong's  alter- 
nate Armstrong  Theatre  on  CBS-TV  and 
Bristol-Myers'  sponsorship  in  Playhouse  90 
(CBS-TV). 

TED  BATES  &  CO.:  Combined  tv-radio  bill- 
ing $84  million;  $78  million  in  tv  ($39  mil- 
lion in  network,  $39  million  in  spot);  $6 
million  in  radio  ($4  million  in  network,  $2 
million  in  spot);  tv-radio  share  of  overall 
billing:  79%. 

Ted  Bates  billed  $41  million  in  spot 
(radio  and  tv)  alone  this  year,  and  with 
about  $6  million  more  in  network  tv  has 
maintained  itself  as  one  of  the  top  five 
radio-tv  agencies.  (After  Bates  there  is  a 
considerable  drop  to  the  No.  6  spot.) 

The  agency  came  up  $7.5  million  over 
last  year,  most  of  it  in  tv  network  increases 
(up  $6  million),  some  in  spot  tv  (up  $2.5 
million),  while  radio  hit  about  $1  million 
below  its  level  of  a  year  ago. 

Top  spenders  at  Bates  include  Brown 
&  Williamson,  which  is  heavy  in  spot  and 
in  these  network  shows — CBS-TV's  The 
Texan  and  Wanted,  Dead  or  Alive  and 
ABC-TV's  Naked  City  and  Wednesday 
Night  Fights;  Colgate-Palmolive  also  in 
Bates'  spot  arsenal,  is  in  CBS-TV's  Mil- 
lionaire and  Perry  Mason  and  NBC-TV's 
Thin  Man  and  participates  in  daytime 
shows;  Whitehall,  in  addition  to  spot  use, 
numbers  ABC-TV's  John  Daly  and  the 
News,  and  alternate  sponsorship  of  the  net- 
work's Colt  .45;  Have  Gun,  Will  Travel, 
Name  That  Tune  and  alternate  weeks  of 
Pursuit,  all  on  CBS-TV,  and  Behind  Closed 
Doors  on  NBC-TV  among  its  network 
shows;  also  has  sponsorship  in  a  number 
of  daytime  network  tv  programs,  in  which 
Bates  also  handles  billing  for  Standard 
Brands'  sponsorship  in  at  least  four,  while 
Carters  and  American  Chicle  share  with 


Whitehall  in  ABC-TV's  77  Sunset  Strip 
and  Carters  co-sponsors  with  Whitehall  on 
CBS-TV's  Sunday  News  Special. 

Also  added  to  these  are  Carters  in  CBS- 
TV's  Doug  Edwards  and  the  News,  Amer- 
ican Chicle  (Sugarfoot  on  ABC-TV). 
Standard  Brands'  participation  in  daytime 
network  programs  and  Continental,  a  big 
spot  user,  which  also  is  in  NBC-TV's  day- 
time Howdy  Doody.  Anahist  (Warner-Lam- 
bert) is  in  spot  only. 

BENTON  &  BOWLES:  Combined  tv-radio 
billing  $66.5  million;  $65  million  in  tele- 
vision ($40  million  in  network,  $25  million 
in  spot);  $1.5  million  in  radio  ($250,000  in 
network,  $1.25  million  in  spot);  tv-radio 
share  of  overall  billing:  41%. 

Led  by  Procter  &  Gamble  and  General 
Foods  in  spot  and  network  activity,  Benton 
&  Bowles  attests  to  an  unusual  broadcast 
billing  pickup  in  the  year.  Increase:  $12 
million. 

Not  only  are  the  blue  chips  putting  more 
into  the  media,  particularly  tv,  but  B&B 
has  been  handling  accelerated  broadcast  ac- 
tivity for  new  products,  such  as  P&G"s 
Zest  and  Post  Cereal  brands.  Parliament 
cigarettes  has  upped  its  broadcast  use  dur- 
ing the  year.  P&G  has  several  daytime 
shows  on  two  networks  (CBS-TV  and 
NBC-TV),  is  a  sponsor  of  Loretta  Young 
Show  and  This  Is  Your  Life  (both  NBC- 
TV)  and  The  Rifleman  on  ABC-TV.  Gen- 
eral Foods  has  a  network  trio  in  daytime 
hours  on  weekends  (Fury  and  Ruff  V 
Reddy  on  NBC-TV,  Mighty  Mouse  Play- 
house on  CBS-TV),  and  has  this  network 
show  arsenal:  Danny  Thomas  Show,  Ann 
Sothern  Show  and  December  Bride,  all 
solely-sponsored  on  CBS-TV,  and  one-half 
sponsorship  of  Zane  Grey  on  CBS-TV.  S.  C. 
Johnson  is  the  other  Zane  Grey  sponsor, 
for  which  B&B  bills,  and  also  is  in  Red 
Skelton  on  CBS-TV.  Bordens  is  in  Fury 
(NBC-TV),  while  Schick  has  half  of  the 
Phil  Silvers  Show  (CBS-TV). 

LEO  BURNETT:  Combined  tv-radio  billing 
$54.25  million;  $51.2  million  in  television 
($39.3  million  in  network,  $11.9  million 
in  spot);  $3.05  million  in  radio  ($2.8  mil- 
lion in  spot,  $250,000  in  network);  tv-radio 
share  of  overall  billing:  58%. 

Burnett's  star  continued  in  the  ascendency 
during  1958  as  the  agency  hit  close  to  the 
golden  $100  million  mark  in  overall  billings 
and  zoomed  well  over  $50  million  in  broad- 
cast monies.  The  agency  increased  tv  bill- 
ings but  cut  radio  expenditures  about  in 
half.  Burnett  added  such  prime  accounts  as 
Chrysler  Corp.  institutional  ($9-$  10  million) 
and  export,  Philip  Morris  cigarettes  ($5  mil- 
lion), Swift  &  Co.  (Allsweet,  Vigoro,  etc., 
$1.5  million)  and  Star-Kist  Tuna  (another 
$1.5  million),  plus  the  life  insurance  and 
accident-sickness-hospitalization  lines  of  All- 
state Insurance  Co.  (minimal  budget  at  pres- 
ent). With  these  new  accounts,  Burnett's 
overall  billings  jumped  over  $15  million, 
with  a  good  share  in  broadcasting. 

The  agency's  network  lineup:  Playhouse 
90  (CBS-TV)  for  Allstate;  Amos  V  Andy, 
Galen  Drake  and  Robert  Q.  Lewis  (CBS 
Radio)  for  Bauer  &  Black;  Captain  Kanga- 
CONTINUED  PAGE  40 


Page  38    •    November  24,  1958 


Broadcasting 


PRESIDENT 
NORMAN  STROUSE 


JWT'S  $113.5  MILLION  TEAM 

J.  Walter  Thompson  draws  broadcast  billing  from  39  major  accounts  using  the  media 
and  handled  chiefly  from  the  New  York  headquarters  and  the  Chicago  office.  Buying 
is  through  account  groups  set  up  on  the  "horizontal"  basis,  media  and  radio-tv 
group  heads  (programming)  specifically  assigned  account  responsibilities.  Media  and 
radio-tv  groups  coordinate  their  buying  strategy,  the  latter  in  the  main  concentrating 
on  network  programs.  Each  media  director  has  space  and  timebuyers  assigned  to 
him.  Each  office  operates  autonomously,  media  and  radio-tv  group  heads  reporting 

to  the  office  manager  who  in  turn  is  re- 
sponsible to  the  management  committee 
in  New  York  headed  by  President  Nor- 
man H.  Strouse.  Says  Mr.  Strouse  of 
JWT's  broadcast  billing  climb:  It's  reflec- 
tive of  the  rise  in  the  economy,  strength 
of  the  tv  department  and  the  quality  of 
the  work.  JWT's  strong  broadcast  de- 
partmental facility  must  include  the  ex- 
ecutives who  work  at  the  agency,  many 
of  whom  are  pictured  or  listed  here. 


MANAGEMENT  COMMITTEE 

Major  decisions  at  J.  Walter 
Thompson  traffic  through  the  Man- 
agement Committee,  composed  of 
President  Strouse  and  Howard 
Kohl,  JWT  secretary;  Henry  Flow- 
er Jr.,  vice  chairman,  and  Samuel 
W.  Meek,  vice  chairman. 


PORTER 


JONES 


SEYMOUR 


DEVINE 


McHUGH 


NEW  YORK 


As  in  all  JWT  bureau  operations.  New  York  operates  by 
close  liaison  between  media  and  programming  teams. 
The  two  top  media  people  are  Arthur  Porter,  v.p.  and  media  director  (also  account 
supervisor  on  Chesebrough-Ponds),  and  Richard  P.  Jones  (account  supervisor  on  Scott 
Paper).  Programming  chiefs  are  Dan  Seymour,  v.p.  and  director  of  the  radio-tv  depart- 
ment; John  Devine,  v.p.  and  the  department's  administrative  chief,  and  H.  Bart  McHugh 
Jr.,  v.p.  and  associate  director.  The  accounts  they  supervise  are  listed  below,  along 
with  the  associate  media  director  (listed  first)  and  radio-tv  program  man  for  each 
account. 


ALUMINIUM  LTD. 

Phillip  Birch,  Bart  McHugh 
ATLANTIS  SALES 

Robert  Lilien,  Storrs  Haynes 
BLUE  CROSS 

Anne  Wright,  Bart  McHugh 
BOYLE-MIDWAY 

Robert  Lilien,  Storrs  Haynes 
BRILLO 

Anne  Wright,  Bart  McHugh 

CHAMPION  SPARK  PLUGS 

Ruth  Jones,  Robert  Buchanan 

CHESEBROUGH-PONDS 

Anne  Wright,  Bart  McHugh 

CHURCH  &  DWIGHT 

Robert  Lilien,  Storrs  Haynes 

EASTMAN  KODAK 

Phillip  Birch,  Woodrow  Benoit 

FORD  DEALERS 

James  Luce,  Bart  McHugh  &  Norman 

Varney 
FORD  ENGLISH-BUILT 
James  Luce,  Robert  Buchanan 
FORD  MOTOR 

James  Luce,  Robert  Buchanan 
JOHNS-MANVILLE 

Robert  Lilien,  Bart  McHugh 


LEVER  BROS. 

Jack  Green,  Storrs  Haynes 
MENTHOLATUM 

Anne  Wright,  Bart  McHugh 

NORTHEAST  AIRLINES 

Robert  Lilien,  Storrs  Haynes  &  Norman 

Varney 
PAN-AMERICAN  AIRWAYS 
Anne  Wright,  Bart  McHugh 
PUROLATOR 

Robert  Lilien,  Robert  Buchanan 
READER'S  DIGEST 

Robert  Lilien,  Woodrow  Benoit 
HAROLD  F.  RITCHIE 
Robert  Lilien,  Bart  McHugh 
SCOTT  PAPER 

Richard  P.  Jones,  Robert  Buchanan 
SHELL  OIL 

Phillip  Birch,  Norman  Varney 

STANDARD  BRANDS 

Robert  Lilien,  Storrs  Haynes 

SYLVANIA 

Ruth  Jones,  Woodrow  Benoit 
WARD  BAKING 

Robert  Lilien,  Storrs  Haynes  &  Norman 

Varney 
W.  F.  YOUNG 

Phillip  Birch,  Bart  McHugh 


DETROIT 

Eldon  Hazard,  v.p.  for  radio-tv 
William  Hocker,  assistant  (commer- 
cials) 


HOLLYWOOD 

Cornwell  Jackson,  manager 

Charles  Vanda,  v.p.  and  director  of 

programming 
William  Wilgus,  v.p.  and  production 

supervisor 


de  BEVEC 


MOSMAN 


The 
oper- 


CHICAGO 

ational  system  is  like  New 
York's  with  media  reporting  to 
John  de  Bevec,  v.p.  and  media 
director,  and  programming  to 
John  Mosman,  v.p.  and  director 
of  radio-tv.  Associate  media  di- 
rectors (listed  first)  and  radio- 
tv  group  heads  for  each  account 
are  listed  below. 
BOWMAN  DAIRY 

A.  G.  Ensrud,  Arthur  Young 

CHUN  KING  FOODS 

Richard  Hyland,  Arthur  Young 

CONTINENTAL  AIRLINES 

A.  G.  Ensrud,  Robert  S.  Wolfe 

ELGIN  NATIONAL  WATCH 

Richard  Hyland,  Sherril  Taylor 

JOHNSON  MOTORS 

Robert  Thurmond,  R.  J. 

Brewster 
KRAFT 

E.  K.  Grady,  Floyd  Van  Etten 

LIBBY,  McNEILL  &  LIBBY 

Robt.  Thurmond,  Arthur  Young 

MURINE 

E.  K.  Grady,  E.  J.  Sherwood 
PHARMA-CRAFT 

Robt.  Thurmond,  R.  J.  Brewster 
QUAKER  OATS 

E.  K.  Grady,  Robert  S.  Wolfe 
SCHLITZ 

Lowell  Herman,  R.  J.  Brewster 
SEALY  MATTRESS 

Richard  Hyland,  Robert  Wolfe 
7-UP 

Robt.  Thurmond,  Sherril  Taylor 


SAN  FRANCISCO 

Forrester  Mashbir,  group  head 
Francis  Austin,  timebuyer 


ADVERTISERS  &  AGENCIES  continued 


roo  (CBS-TV)  for  Brown  Shoe;  Lassie 
(CBS-TV)  for  Campbell  Soup;  such  spe- 
cials as  An  Evening  With  Fred  Astaire 
(NBC-TV)  and  Hudson  Thanksgiving  Day 
Parade  (ABC-TV),  and  Impact  (CBS 
Radio)  and  Monitor  (NBC  Radio),  all  for 
Chrysler  Corp.;  Captain  Kangaroo  (CBS- 
TV)  and  Lone  Ranger  (ABC-TV)  for 
Cracker  Jack;  The  Garry  Moore  Show 
(CBS-TV),  House  Party  (CBS-TV),  Walt 
Disney  Presents  (ABC-TV),  What's  My 
Line?  (CBS-TV),  plus  a  spot  package  of 
Huckleberry  Hound,  Superman,  Wild  Bill 
Hickok  and  Woody  Woodpecker  (165,  98, 
98  and  100  stations,  respectively),  all  for 
Kellogg  Co.;  Jack  Paar  Show  (NBC-TV), 
To  Tell  the  Truth  (CBS-TV),  pro  football 
(CBS-TV)  and  pro  football  championship 
(NBC-TV),  all  for  Philip  Morris'  Marlboro 
cigarettes;  As  the  World  Turns,  Edge  of 
Night,  House  Party,  I  Love  Lucy  (all  CBS- 
TV),  Concentration,  It  Could  Be  You,  Price 
Is  Right,  Queen  For  a  Day,  Tic  Tac  Dough, 
Treasure  Hunt  (all  NBC-TV),  for  Pillsbury; 
As  the  World  Turns,  Search  for  Tomorrow 
and  Brighter  Day  (CBS-TV)  and  From 
These  Roots,  Loretta  Young  Show,  The 
Restless  Gun,  This  Is  Your  Life  and  Today 
Is  Ours  (all  NBC-TV),  all  for  Procter  & 
Gamble. 

Active  spot  radio  and/  or  tv  clients  were 
Allstate,  Bauer  &  Black,  Campbell,  Chrysler, 
Commonwealth  Edison  (local),  Cracker 
Jack,  Kellogg,  Marlboro,  Chas.  Pfizer,  Pills- 
bury,  P&G,  Pure  Oil  (regional),  Sante  Fe, 
Swift  and  Tea  Council.  Tea  Council  cur- 
rently is  in  a  20-week  spot  tv  drive  in  about 
20  markets  with  an  estimated  allocation  of 
$1.2  million.  Aside  from  the  Chrysler  ac- 
count, which  was  the  prime  catch  of  the 
year  (from  McCann-Erickson) ,  other  major 
activity  was  Burnett's  role  in  switching  Kel- 
logg from  network  (ABC-TV  children's  pro- 
gramming) over  to  spot  with  film  shows  un- 
der a  unique  station  discount  plan  based  on 
number  of  properties  used  [Advertisers  & 
Agencies,  June  30,  23;  Stations,  June  16]. 

DANCER-FITZGERALD-SAMPLE:  Combined 
tv-radio  billing:  $48.7  million;  $41  million 
in  television  ($30  million  in  network,  $11 
million  in  spot);  $7.7  million  in  radio  ($3.6 
million  in  network,  $4.1  million  in  spot); 
tv-radio  share  of  overall  billing:  65%. 

The  D-F-S  roster  of  broadcast  advertisers 
kept  active,  tv  and  radio  billing  picking  up 
slightly  all  along  the  line.  The  roster  in- 
cludes such  names,  shows  and  activities  as: 

Sterling  Drug  (spot  and  network)  in 
NBC-TV  daytime  programs  and  also 
Suspicion  (NBC-TV,  now  off),  Restless 
Gun  (NBC-TV)  and  Perry  Mason  (CBS- 
TV)  ;  General  Mills,  spot  user,  participant 
in  a  number  of  daytime  network  shows  and 
in  Wyatt  Earp,  Lawman  and  last  season's 
Disneyland  (all  ABC-TV);  Proctor  &  Gam- 
ble's daytime  network  participation  and  spot 
buying;  Frigidaire  (new  account  billing  this 
year)  in  a  number  of  daytime  programs  and 
in  spot;  Liggett  &  Myers  (L&M  cigarettes), 
a  spot  user,  and  part  of  Gunsmoke  (CBS- 
TV)  and  all  of  Brains  &  Brawn  (NBC-TV); 
American  Chicle,  spot  advertiser  and  in 
Cheyenne-Sugarfoot  (ABC-TV),  and  Fal- 
staff  Brewing,  a  spot  user. 


COMPTON  ADV.:  Combined  tv-radio  bill- 
ing: $47.25  million;  $45  million  in  television 
($24.75  million  in  network,  $20.25  million 
in  spot);  $2.25  million  in  radio  ($750,000 
in  network,  $1.5  million  in  spot);  tv-radio 
of  overall  billing:  63%. 

Increasing  its  share  of  broadcast  billing 
by  13%  over  1957,  Compton  Adv.  gained 
a  number  of  radio-tv  using  accounts,  among 
them  the  spot-heavy  Jacob  Ruppert  Brew- 
ing Co.  (from  Warwick  &  Legler),  General 
Baking  Co.  (from  BBDO),  and  Eversharp- 
Schick  Inc.  (from  Cunningham  &  Walsh). 
Additionally  it  placed  two  new  Procter  & 
Gamble  products  on  the  air  (network  as 
well  as  spot) :  Ivory  Liquid  and  Comet 
cleanser.  Then,  too,  its  broadcast  hopper 
will  be  swelled  next  year  when  the  Chese- 
brough-Pond's  billing  on  the  recently-ac- 
quired Seaforth  line  (ex-Vick  Chemical) 
becomes  effective;  Compton's  gain  is 
Norman,  Craig  &  Kummel's  loss. 

P&G  continued  to  be  Compton's  biggest 
broadcast  account,  billing  a  spread  of  day- 
time serials  on  CBS-TV,  NBC-TV's  Loretta 
Young  Show,  This  Is  Your  Life,  ABC-TV's 
Wyatt  Earp  and  CBS-TV's  The  Line-Up, 
which  it  shares  with  Y&R.  It  lost  the  west 
coast  portion  of  Bond  Clothes  and  sur- 
rendered spot-using  Nehi  beverage  to 
DArcy. 

N.  W.  AYER  &  SON:  Combined  tv-radio 
billing  $45  million;  $30  million  in  tv  ($17 
million  in  network,  $13  million  in  spot); 
$15  million  in  radio  ($3  million  in  network, 
$12  million  in  spot);  tv-radio  share  of  over- 
all billing:  35%. 

Ayer  increased  its  broadcast  billing  by 
$14  million  over  last  year,  paced  by  the 
network  tv  debuts  of  Breck  and  Hill  Bros, 
and  the  return  to  this  medium  by  Sealtest, 
all  of  whom  were  sponsors  of  Shirley 
Temple  Storybook  on  NBC-TV.  Added 
billing  also  came  from  Bell  Telephone  Sys- 
tem, which  bought  Telephone  Time  on 
ABC-TV,  Bell  Science  Series  and  a  group 
of  musical  specials  on  NBC-TV.  An  ex- 
tremely active  advertiser  in  spot  and  net- 
work radio  and  television  was  Armour  & 
Co.,  which  bought  into  Arthur  Godfrey 
Time  on  CBS-TV,  Mickey  Mouse  Club  on 
ABC-TV  and  daytime  packages  on  NBC 
and  ABC. 

In  1958  Ayer  represented  46  clients  in 
television  and  60  in  radio.  Expanded  budg- 
ets in  spot' radio  and  television  were  ordered 
by  such  clients  as  Atlantic  Refining  Co. 
(active  in  sports  and  weather  shows),  Chrys- 
ler Corp.,  DuPont,  Corning  Glass  Works, 
Hamilton  Watch  Co.,  Philip  Morris  and 
Yardley  &  Co.,  plus  other  clients  who  are 
busy  in  network  radio  and  tv. 

LENNEN  &  NEWELL  INC.:  Combined  tv- 
radio  billing  $37.9  million;  $32.2  million  in 
television  ($26.1  million  in  network,  $6.1 
million  in  spot);  $5.7  million  in  radio  ($500,- 
000  in  network,  $5.2  million  in  spot);  tv- 
radio  share  of  overall  billing:  52%. 

Although  its  radio-tv  share  dropped  by 
2%  in  1958,  L&N  kept  forging  ahead, 
propelled  in  part  by  its  acquisition  of  and 
merger  with  several  other  agencies  this  past 


calendar  year.  On  June  1,  L&N  absorbed 
Merchandising  Factors  Inc.,  San  Francisco, 
merged  this  agency  with  L&N's  San  Fran- 
cisco and  Los  Angeles  offices  to  become 
the  L&N  West  Coast  Div.;  on  Oct.  1,  L&N 
merged  with  Buchanan  &  Co.,  picking  up 
the  broadcast  billing  of  Reynolds  Metal 
Co.,  which  when  added  to  substantial  spot 
billing  of  the  Stokely-Van  Camp  account 
(gained  by  Merchandising  Factors  from 
Cunningham  &  Walsh)  shot  up  the  radio-tv 
roster;  on  Jan.  1,  L&N  became  a  $83  mil- 
lion agency  with  the  merger  of  C.  L.  Miller 
&  Co.,  agency  for  radio-tv-heavy  Corn 
Products-Best  Foods — billing  $8  million 
(50%  in  broadcast  media). 

One  reason  for  a  smaller  percentage  of 
overall  business  in  radio-tv  this  year  is  that 
L&N  acquired  so  many  print  accounts;  an- 
other was  the  loss  of  several  radio-tv  users, 
among  them  Warner-Lambert's  Bromo 
Seltzer  and  Fizzies  (to  Warwick  &  Legler 
and  Lambert  &  Feasley,  respectively);  Ben- 
rus  Watch  to  Grey  Adv.,  and  some  Colgate- 
Palmolive  business  to  Norman,  Craig  & 
Kummel. 

Conversely,  L&N's  P.  Lorillard  business 
increased  with  hypoed  spot-network  alloca- 
tions for  Newport  and  Kent  cigarette  brands 
(NBC-TV's  Arthur  Murray  Party;  ABC- 
TV's  Rough  Riders  and  John  Daly  news; 
CBS-TV's  $64,000  Challenge,  dropped  and 
replaced  with  Person  to  Person,  and  $64,000 
Question,  dropped  and  replaced  with  Keep 
Talking) . 

Colgate-Palmolive  also  gave  L&N  an 
across-the-board  network  quiz  show,  The 
Big  Payoff.  American  Airlines  continued 
with  its  radio  Music  Till  Dawn  series. 
American  Gas  Assn.  stuck  to  CBS-TV's 
Playhouse  90. 

WILLIAM  ESTY  CO.:  Combined  tv-radio 
billing  $39  million;  $35  million  in  television 
($30  million  in  network,  $5  million  in  spot); 
$4  million  in  radio  ($1.5  million  in  network, 
$2.5  million  in  spot);  tv-radio  share  of  over- 
all billing:  52%. 

R.  J.  Reynolds  Tobacco  Co.  ranked 
highest  in  Esty's  tv-radio  billing  with  net- 
work sponsorship  of  ABC-TV's  Lawman, 
CBS-TV's  I've  Got  a  Secret,  Playhouse  90, 
and  Phil  Silvers  Show,  and  NBC-TV's  Bob 
Cummings  Show,  People  Are  Funny,  Wa- 
gon Train,  and  Northwest  Passage,  plus 
heavy  spot  tv  and  radio.  Reynolds  also  spon- 
sors network  radio  newcasts  on  ABC.  Sec- 
ond in  network  tv  billing  was  National 
Carbon  for  Prestone  antifreeze  and  Ever- 
ready  batteries,  with  sponsorship  in  CBS- 
TV's  Perry  Mason  and  Playhouse  90,  ABC- 
TV's  Cheyenne  and  NBC  News.  Spot  tv  and 
radio  users,  aside  from  Reynolds  and  Na- 
tional Carbon,  included  P.  Ballentine  & 
Sons  beer  and  ale,  Sun  Oil,  Ben  Gay, 
Pacquin's  cosmetics  and  Hire's  root  beer. 

KENYON  &  ECKHARDT:  Combined  tv-radio 
billing  $37.2  million;  $30  million  in  tele- 
vision ($22.3  million  in  network,  $7.7  mil- 
lion in  spot);  $7.2  million  in  radio  ($1  mil- 
lion in  network,  $6.2  million  in  spot);  tv- 
radio  share  of  overall  billing:  65%. 

K&E  has  been  shaking  off  a  broadcast 

CONTINUED  PAGE  43 


Page  40    •    November  24,  1958 


Broadcasting 


BALTIMORE 
SUCCESS  STORIES 


TV 

SUCCESSJTORY 

royaTcrown 

BOTTLING  COMPANY 

There    is    one    Crown  that 
always  "wears  well"  -  and 
that's    the    sparkling  Royal 
Crown   known  familiarly  as 
RC  Cola.  Thanks  to  WMAR- 
TV    the  message  about  RC 
Cob's    distinctive  "lightness 
and  lift"  has  definitely  been 
getting  across  to  our  fr.endly 
customers. 

The  sale  of  Royal  Crown 
Cola,  Nehi  flavors  and  Upper- 
10  is  steadily  increasing  in 
the  Baltimore  market  area, 
and  WMAR-TV  has  played  an 
important  role  in  our  success- 
ful campaign. 

We  at  Royal  Crown  Cola 
greatly  appreciate  the  fnena- 
lv  co-operation  on  the  part  ot 
the  entire  staff  of  WMAR-TV 
and  are  looking  forward  to 
continued  pleasant  associa- 
tions in  the  future. 

K.  H.  BURCHAM 
Vice  President 


TELEVISION 


Contact 
Your 
KATZ 
Rep. 
Now! 


TV 

SUCCESSSTORY 

D  *  ^^DISTRIBUTING 
COMPANY,  INC. 

ot  ,he  D&H  Distributing 
soy'  r,'orem°«  Pleased  ,o 

™»y  paw  o/Zu  ?Z 

ST'  ,  A"  °f  ^ 
„  °  Prepared  in  ou,  sales 
promo„on    of   s  °'« 

£<ed  ,„a,  ,ne  re9su|tj  F°"> 
been  phenomenal  for  ,hen, 

°"°  o  Z 1  T  quon"'>' 

I,,'"  "M"l<  Stu  Ke,r  and 
°H  "al,on  personnel  far  ,hei, 
fi"e  sp,ri,  „,  cooperation.  The 
"t""a"  Advertising  Agency 
deserves  a  mention  for  plan" 

s  nce  !,hl  PeL'eC' 

tlaTa^?*^  «Si 

H"'gn  tor  a  good  prod 
guarantees  results. 

Edward  Huppert 
D  &  H  Distributing 
Company,  |nc. 


WMAR-TV 

Channel  2,  Baltimore 

Sunpapers  Television 

"MARYLAND'S  PIONEER 
TELEVISION  STATlON___ 


WMAR-TV 

CAanne/  2,  Baltimore 
SUNPAPERS  TEUVISION 

"MARYLAND'S  PIONEER 

NIELSEN:  (SEPT.  7-OCT.  4,  1958) 

Again  WMAR-TV  reached  more  homes  than  any  other  Baltimore 
station  (aggregate  total  of  V*  hours  7  A.M.  to  Midnight,  Sunday  through 
Saturday).  Seven  out  of  the  top  ten  programs  are  on  Channel  2. 

AMERICAN  RESEARCH  BUREAU  (ARB) 

The  October,  1958,  ARB  shows  WMAR-TV  leading  with  35.8%  share 
of  audience-six  out  of  the  top  ten  programs  in  the  Baltimore  area  are 
on  Channel  2. 


WMAR  TVO 


channel  P^fer 


SUNPAPERS  TELEVISION 

PHONE  MU.  5-5670       BALTIMORE  3,  MARYLAND 


VIEWED  MOST 


Criaririel  8  •  Lancaster,  Pa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  IncNew  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


ADVERTISERS  &  AGENCIES  CONTINUED 


billing  setback  of  a  year  ago  when  the  loss 
of  Warner-Lambert  sharply  affected  its 
radio-tv  total.  This  year,  the  agency  is 
buttressed  by  its  lineup  of  network  tv  shows 
and  a  lift  in  spot  activity  in  both  radio  and 
tv.  Network  advertisers  include  RCA  in 
color  shows  including  George  Gobel-Eddie 
Fisher,  Northwest  Passage  and  Ellery  Queen 
(all  NBC-TV)  RCA-Whirlpool  in  Perry 
Como  (NBC-TV);  Lincoln-Mercury's  al- 
ternate sponsorship  of  Ed  Sullivan  (CBS- 
TV);  Nabisco's  Rin  Tin  Tin  (ABC-TV); 
Harold  F.  Ritchie  (Brylcreem)  in  Cimarron 
City  (NBC-TV)  and  77  Sunset  Strip  (ABC- 
TV).  In  network  radio,  RCA  is  active  in 
Monitor  (NBC  Radio)  and  Quaker  State 
is  on  MBS  for  six  months  {Game  of  the 
Day).  Spot  tv  advertisers  include  Lever 
(Praise,  Handy  Andy),  Brylcreem,  Pepsi- 
Cola,  Lincoln-Mercury  and  Nabisco,  while 
Capitol  Airlines  is  active  in  radio  spot. 

FOOTE,  CONE  &  BELDING:  Combined  tv- 
radio  billing  $35.5  million;  $29  million  in 
television  ($26.1  million  in  network,  $2.9 
million  in  spot);  $6.5  million  in  radio  ($3.9 
million  in  network,  $2.6  million  in  spot); 
tv-radio  share  of  overall  billing:  36% 

FC&B's  pace  has  quickened  by  tv  network 
billing,  which  accounted  for  most  of  the 
$3.5  million  broadcast  increase  this  year. 
Kimberly-Clark,  for  example,  is  in  Play- 
house 90  on  CBS-TV  and  Perry  Como  on 
NBC-TV;  S.  C.  Johnson's  wax  is  on  Red 
Skelton  (CBS-TV);  Zenith  Radio  partici- 
pated earlier  in  the  year  on  Steve  Allen 
(NBC-TV);  Hallmark  cards  on  its  NBC- 
TV  specials;  General  Foods  (Kool-Aid)  in 
Mickey  Mouse  Club  (ABC-TV).  In  addi- 
tion, FC&B  billed  on  participation  in 
Cheyenne-Sugarfoot  on  ABC-TV,  /  Love 
Lucy  reruns  on  CBS-TV,  as  well  as  Lever 
Bros,  product  participation  in  a  number  of 
network  shows.  Rheingold  buys  tv  syndi- 
cation, and  other  spot  tv  users  include 
Johnson's  Wax,  Kimberly-Clark,  Pepsodent, 
Savarin  Coffee,  Armour,  Tidewater  and 
Kool-Aid  among  others;  Lever's  Pepsodent 
and  Air-Wick,  Armour  and  Kool-Aid  are 
heavy  in  radio. 

SULLIVAN,  STAUFFER,  COLWELL  &  BAYLES: 

Combined  tv-radio  billing  $30  million; 
$23.6  million  in  television  ($17.2  million  in 
network,  $6.4  million  in  spot);  $6.4  million 
in  radio  ($1.1  million  in  network,  $5.3  mil- 
lion in  spot);  tv-radio  share  of  overall  bill- 
ing: 70%. 

Up  $3.3  million  from  last  year,  SSC&B 
continued  the  higher  billing  pace  set  in  1957 
when  it  gained  four  new  clients.  Billing  was 
coming  in  from  its  diversified  package  goods 
list,  chiefly  from  Noxzema  (NBC-TV's 
Perry  Como  Show);  Pall  Mall  (NBC-TV's 
Wells  Fargo  and  M-Squad);  Block  Drug 
(NBC-TV's  Jack  Paar)  and  Carter  Products 
sponsorship  in  football  (bowl  games)  and 
other  sports  events.  Network  radio  clients 
include  Lever's  Breeze,  while  Rise,  Pall 
Mall,  Salada  Tea,  Duffy-Mott  Products 
(Clapp's,  Mott's  apple  juice  and  Sunsweet) 
and  Arrid  are  active  in  spot  tv  and  spot 
radio. 

CAMPBELL-EWALD  CO.:  Combined  tv-radio 
billing  $30  million;  $25.5  million  in  tele- 
CONTINUED  PAGE  44 
Broadcasting 


LATEST  RATINGS 


ARB 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  Oct.  11-17 

No.  Viewers 
(000) 
45,250 
44,010 
42,720 
38,430 
35,790 
33,140 
32,460 
32,290 
32,080 
31,700 


Rank 

1.  Gunsmoke 

2.  Wagon  Train 

3.  Perry  Como 

4.  Maverick 

5.  Have  Gun  Will  Travel 

6.  Perry  Mason 

7.  Dinah  Shore — Chevy  Show 

8.  Bob  Hope 

9.  Wyatt  Earp 
10.  Real  McCoys 


Rank  Rating 

1.  Gunsmoke  44.9 

2.  Wagon  Train  39.3 

3.  Perry  Como  36.8 

4.  Maverick                         ■  34.7 

5.  Have  Gun,  Will  Travel  33.8 

6.  I've  Got  A  Secret  33.1 

7.  Price  Is  Right  32.7 

8.  Bob  Hope  32.6 

9.  What's  My  Line  32.4 
10.  Wyatt  Earp  32.4 

Copyright    1958   American   Research  Bureau 

WSBSBBBSSSBBSk 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  Oct.  4-10 


No.  Homes 

Rank 

(000) 

1. 

Lucille  Ball  &  Desi  Arnaz 

13,213 

2. 

Gunsmoke 

12,169 

3. 

Perry  Como 

11,969 

4. 

Danny  Thomas 

11,602 

5. 

Have  Gun,  Will  Travel 

10,617 

6. 

Garry  Moore 

10,605 

7. 

Loretta  Young 

10,449 

8. 

Wyatt  Earp 

10,134 

9. 

Dinah  Shore 

10,102 

10. 

Wells  Fargo 

9,921 

Rank 

%  Homes 

1. 

Lucille  Ball  &  Desi  Arnaz 

38.0 

2. 

Gunsmoke 

36.6 

3. 

Perry  Como 

34.6 

4. 

Danny  Thomas 

33.1 

5. 

Garry  Moore 

31.8 

6. 

Have  Gun,  Will  Travel 

31.6 

7. 

Wyatt  Earp 

30.4 

8. 

Loretta  Young 

30.3 

9. 

Alfred  Hitchcock  Presents 

30.0 

10. 

Dinah  Shore — Chevy  Show 

29.8 

Copyright  1958  Videodex  Inc. 

BACKGROUND:  The  following  programs, 
in  alphabetical  order,  appear  in  this 
week's  Broadcasting  tv  ratings  roundup. 
Information  is  in  following  order:  pro- 
gram name,  network,  number  of  stations, 
sponsor,  agency,  day  and  time. 

Cheyenne  (ABC -126):  National  Carbon 
(Esty),  Harold  Ritchie  (K&E),  Tues. 
7:30-8:30  p.m. 

Perry  Como  (NBC-171):  participating 
sponsors,  Sat.  8-9  p.m. 

Gunsmoke  (CBS -173):  Liggett  &  Mvers 
(D-F-S).  alternating  with  Remington 
Rand  (Y&R),  Sat.  10-10:30  p.m. 

Have  Gun— Will  Travel  (CBS  148):  Lever 
(JWT),  Whitehall  (Bates)  Sat.  9:30-10. 

Alfred  Hitchcock.  Presents  (CBS-145) : 
Bristol-Myers  (Y&R),  Sun.  9:30-10  p.m. 

I've  Got  "  Secr-t  (CB^-ldl):  Reynolds 
(Esty),  Wed.  9:30-10  p.m. 

Lucille  Ball  &  Desi  Arnaz  (CBS-113) : 
Westinghouse  (M-E),  Mon.  10-11  p.m. 

Garry  Moore  (CBS-180):  Revlon  (La- 
Roche).  Kellogg  (Burnett),  Pittsburgh 
Plate  Glass  (BBDO),  Tues.  10-11  p.m. 

Dinah  Shore  (NBC-180):  General  Motors 
(C-E),  Sun.  9-10  p.m. 


NIELSEN 


TOP  TO  NETWORK  PROGRAMS 

Tv  Report  for  Oct.  5-18 
TOTAL  AUDIENCEt 

No.  Homes 

Rank  (000) 

1.  World  Series-Sun.  22,533 

2.  World  Series  20,054 

3.  Gunsmoke  16,922 

4.  Wagon  Train  16,748 

5.  Lucille  Ball  &  Desi  Arnaz  14,747 

6.  Danny  Thomas  14,660 

7.  Cheyenne  14,573 

8.  Perry  Como  14,312 

9.  I've  Got  A  Secret  14,007 
10.  Sugarfoot  13,703 

Rank  %  Homes* 

1.  World  Series-Sun.  52.6 

2.  World  Series  46.8 

3.  Gunsmoke  39.8 

4.  Wagon  Train  39.6 

5.  Lucille  Ball  &  Desi  Arnaz  36.2 

6.  Cheyenne  35.6 

7.  Danny  Thomas  34.5 

8.  Perry  Como  33.7 

9.  Sugarfoot  33.3 
10.  I've  Got  A  Secret  32.8 

AVERAGE  AUDIENCE? 


Rank 

1. 
2. 
3. 
4. 


World  Series-Sun. 
Gunsmoke 
Wagon  Train 
Danny  Thomas 

5.  Have  Gun,  Will  Travel 

6.  Wells  Fargo 

7.  I've  Got  A  Secret 

8.  World  Series 

9.  Lucille  Ball  &  Desi  Arnaz 
1 0.  Wyatt  Earp 


Rank 
1. 

2, 
3 
4 
5 
6 


No.  Homes 
(000) 
16.226 
16,052 
13,703 
13,616 
12,876 
12,876 
12,615 
12,528 
12,267 
12,224 

%  Homes* 
37.9 


World  Series-Sun. 

Gunsmoke  37.7 

Wagon  Train  32.4 

Danny  Thomas  32.1 

Have  Gun,  Will  Travel  30.8 

Wells  Fargo  30.2 

7.  Lucille  Ball  &  Desi  Arnaz  30.1 

8.  I've  Got  A  Secret  29.5 

9.  World  Series  29.2 
10.  Wyatt  Earp  29.2 

(t)  Homes  reached  by  all  or  any  part  of  the 

program,    except   for    homes   viewing  only 

1  to  5  minutes, 
(t)  Homes  reached   during  the  average  minute 

of  the  program. 
*    Percented   ratings  are   based   on   tv  homes 

within   reach   of   station   facilities   used  by 

each  program. 

Copyright  1958  A.  C.  Nielsen  Co. 

Red  Skelton  (CBS-166):  Pet  Milk  (Gard- 
ner), S.  C.  Johnson  (FC&B),  Tues.  9:30- 
10  p.m. 

Sugirfoot  (ABC-126):  American  Chicle 
(Bates),  Luden's  (Mathes),  Tues.  7:30- 
8:30  p.m. 

Ed  Sullivan  (CBS-159):  Mercury  (K&E), 
Eastman-Kodak  (JWT),  Sun.  8-9  p.m. 

Danny  Thomas  Show  (CBS-189):  General 
Foods  (B&B),  Mon.  9-9:30  p.m. 

Top  Ten  Lucy  Shows  (CBS-146):  General 
Foods  (B&B),  Mon.  9-9:30  p.m. 

Wagon  Train  (NBC-180):  Ford  Motors 
(JWT),  alternating  with  Nabisco  (M-E), 
Wed.  7:30-8:30  p.m. 

Wells  Fargo  (NBC-163) :  American  Tobacco 
(SSC&B),  alternating  with  Buick  Deal- 
ers of  America  (M-E),  Mon.  8:30-9  p.m. 

World  Series  (NBC -195) :  Gillette  (Maxon), 
Oct.  1-9,  2-5  p.m. 

Wyatt  Earp  (ABC-159):  General  Mills  (D- 
F-S),  Procter  &  Gamble  (Compton), 
Tues.  8:30-9  p.m. 

Loretta  Young  (NBC -144):  Procter  &  Gam- 
ble (B&B),  Sun.  10-10:30  p.m. 


November  24,  1958    •    Page  43 


ADVERTISERS  &  AGENCIES  continued 


vision  ($20.5  million  in  network,  $5  million 
in  spot);  $4.5  million  in  radio  ($3  million  in 
network,  $1.5  million  in  spot);  tv-radio 
share  of  overall  billing:  33%. 

Campbell-Ewald  continued  boosting  its 
broadcast  spending  in  1958  with  33  cents  of 
each  client  dollar  going  into  tv  and  radio 
instead  of  only  27  cents  on  the  dollar  last 
year.  Partly  responsible  for  the  increase 
was  Hertz  Corp.  (auto  rentals)  which 
bought  CBS  Radio  news  and  Kroger 
Grocery  Co.,  heavy  in  radio-tv  spot.  The 
agency  resigned  Kroger  at  the  end  of  Oc- 
tober, however,  and  the  account  landed  at 
Campbell-Mithun  Inc.  Campbell-Ewald  con- 
tinued heavy  spending  for  Chevrolet  on 
Chevy  Show  With  Dinah  Shore  on  NBC- 
TV  and  Pat  Boone  Chevy  Showroom  on 
ABC-TV,  adding  news  on  CBS  Radio.  It 
also  continued  Lowell  Thomas  on  CBS 
Radio  and  Mr.  Thomas'  High  Adventure  on 
CBS-TV  for  the  General  Motors  Delco- 
Remy  Div.  Goebel  beer  is  still  heavy  in 
radio-tv  spot  and  sports. 

CUNNINGHAM  &  WALSH:  Combined  tv- 
radio  billing  $22  million;  $13  million  in 
television  ($3  million  in  network,  $10  mil- 
lion in  spot);  $9  million  in  radio  ($2.5  mil- 
lion in  network,  $6.5  million  in  spot);  tv- 
radio  share  of  overall  billing:  40%. 

C&W  is  up  $5  million,  most  of  the  in- 
crease in  spot  tv — more  spending  by  clients 
and  additional  spot  billing  this  year  from 
new  accounts  Jergens  lotion  and  Stephan's 
among  others.  Network  tv  billing,  princi- 
pally from  two  accounts — The  Texas  Co. 
(specials  on  NBC-TV)  and  Sunshine  Biscuit 
(participations  in  daytime  shows) — showed 
an  expected  rise  over  last  year.  C&W's  big 
spot  accounts  also  include  Texas  Co.  (radio 
and  tv),  Folger  Coffee,  American  Cy ana- 
mid,  Sunshine,  Chase  Manhattan  Bank, 
Narragansett  Brewing  and  the  New  York 
Daily  News. 


GEOFFREY  WADE  ADV.:  Combined  tv-radio 
billing  $18.6  million;  $17.1  million  in  tele- 
vision ($9.1  million  network,  $8  million 
spot);  $1.5  million  in  radio  ($600,000  in 
network,  $900,000  in  spot);  tv-radio  share 
of  overall  billing:  85%. 

Wade's  combined  tv-radio  billing  con- 
tinued its  upward  spurt  during  1958  to  a 
healthy  $18.6  million,  up  from  $12.8  mil- 
lion in  1957.  It  represents  increased  spend- 
ing by  the  agency's  two  principal  accounts, 
Miles  Labs  and  Alberto-Culver  Co.,  both 
going  stronger  into  tv.  Miles  is  spending 
on  ABC-TV's  Wednesday  Night  Fights, 
Riflleman,  Leave  It  to  Beaver  and  Adven- 
turetime  plus  four  daytimers  on  NBC-TV 
and  three  daytimers  on  CBS-TV.  Alberto- 
Culver  is  participating  in  eight  daytime 
shows   on  NBC-TV. 

MAXON  INC.:  Combined  tv-radio  billing 
$16.8  million;  $15.8  million  in  television 
($14  million  in  network,  $1.8  million  in 
spot);  $1  million  in  radio  ($700,000  in  net- 
work, $300,000  in  spot);  tv-radio  share  of 
overall  billing:  55%. 

Maxon  held  its  dollar  level  of  radio-tv 
billing  during  the  year  but  increases  in 
spending  in  other  media  dropped  the  broad- 
cast proportion  from  a  previous  60%  to 
55%  in  1958.  Gillette  continued  strong  in 
broadcast  advertising  in  both  radio  and  tv 
sports  events  such  as  Cavalcade  of  Sports 
on  NBC-TV  and  NBC  Radio.  General 
Electric  kept  Cheyenne  on  ABC-TV  until 
September  and  returns  Jan.  4,  1959,  with 
College  Quiz  on  CBS-TV.  Heinz  57  foods 
vacated  spot,  film  syndication  buys  and 
Captain  Gallant  on  NBC-TV  in  favor  of 
participations  on  four  NBC-TV  daytime 
shows  while  Pittsburgh  paint  sponsored  the 
night  version  of  Garry  Moore  Show  on 
CBS-TV.  Charles  E.  Hires  Co.  was  light 
in  spot  tv.  Maxon  added  Safeway  Stores 
New  York  Div.  during  the  year,  a  radio 
spot  account. 


NEEDHAM,  LOUIS  &  BRORBY:  Combined 
tv-radio  billing  $16.8  million;  $13.9  million 
in  television  ($11.4  million  in  network,  $2.5 
million  in  spot);  $2.9  million  in  radio 
($200,000  in  network,  $2.7  million  in  spot); 
tv-radio  share  of  overall  billing:  47%. 

NL&B  boosted  its  broadcast  billing  $2.8 
million  over  last  year,  with  tv  responsible 
for  $2.1  million  of  this  jump.  It  added  such 
broadcast  accounts  as  Renault  (small  foreign 
cars)  and  Oklahoma  Oil  (estimated  $2  mil- 
lion) and  lost  part  ($3  million)  of  Quaker 
Oats  (Ken-L  products)  to  J.  Walter  Thomp- 
son (which  earlier  dropped  Swift's  Pard 
dog  food). 

Agency  network  activity  during  1958  in- 
cluded S.  C.  Johnson  &  Son's  Yancy  Der- 
ringer, Zane  Grey  Theatre,  Red  Skelton 
Show,  Spotlight  Playhouse,  Johnson's  Wax 
Theatre  and  Verdict  Is  Yours  (all  CBS-TV), 
and  Steve  Allen  Show,  Matinee  Theatre, 
Treasure  Hunt  and  Truth  or  Consequences 
(NBC-TV)  for  wax  products;  Lever  Bros.' 
Father  Knows  Best,  Jackie  Gleason  Show 
and  For  Love  or  Money  (CBS-TV)  and 
Concentration  (NBC-TV),  for  All  detergent 
and  other  products;  Campbell  Soup  Co.'s 
Lassie  (CBS-TV)  and  Donna  Reed  Show 
and  Peter  Lind  Hayes  Show  (ABC-TV),  for 
V-8  vegetable  juices,  pork  and  beans;  State 
Farm  Insurance  Companies'  Game  of  the 
Week  (CBS-TV);  Kraft  Foods  Co.'s  Kraft 
Music  Hall  with  Milton  Berle  and  Bat 
Masterson  (NBC-TV)  for  margarine,  short- 
ening, oil,  other  products;  Morton  Salt  Co.'s 
Alex  Dreier  Show  (NBC  Radio).  Renault, 
with  $168,000  in  fresh  money,  bought 
alternate  weeks  (six  shows)  on  Edward  R. 
Murrow's  Small  World  (CBS-TV). 

In  Canada  S.  C.  Johnson  &  Son  Ltd. 
sponsored  Cannonball,  Red  Skelton,  Drag- 
net and  five  Wayne  &  Schuster  specials. 

Spot  tv  activity  primarily  involved  House- 
hold Finance  Co.,  Lever  Bros.,  State  Farm 
Insurance,  Campbell  Soup  and  Oklahoma 
Oil;  spot  radio  was  used  for  HFC,  State 
Farm,  Campbell  and  Oklahoma. 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN: 

Combined  tv-radio  billing  $16.5  million; 
$11  million  in  television  ($8  million  in  net- 
work, $3  million  in  spot);  $5.5  million  in 
radio  (all  in  spot);  tv-radio  share  of  overall 
billing:  29% . 

EWR&R's  increase  in  broadcast  billing 
of  $1.5  million  over  last  year  resulted  from 
acquisition  of  three  air-minded  accounts — 
Pursettes,  Lanolin  Plus  and  Joe  Lowe  Corp. 
— and  expanded  budgets  by  some  of  its 
other  clients.  The  gain  was  achieved  despite 
the  loss  during  the  year  of  such  spot  ad- 
vertisers as  Bon  Ami  and  Sun  Oil.  Network 
television  advertisers  include  Carnation  Co. 
for  George  Burns  Show  and  Campana. 
A.  E.  Staley  Mfg.  Co.  and  William  Wrigley 
Co.  for  daytime  segments.  Active  in  net- 
work radio  were  Wrigley,  Staley,  Campana 
and  White  King  Soap  Co.  EWR&R  had 
impressive  tv  billing  overseas  in  the  United 
Kingdom  but  this  business  was  not  con- 
sidered in  this  breakdown. 

GREY  ADV.:  Combined-tv  radio  billing 
$16.5  million;  $11.1  million  in  television 

CONTINUED  PAGE  48 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  125,926,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Nov.  7-Nov.  13.  This  is  how  they  spent  their  time: 

70.5%  (88,778,000)  spent  943.2  million  hourst   watching  television 

56.6%  (71,274,000)  spent  976.8  million  hours    listening  to  radio 

82.7%  (104,141,000)  spent  431.6  million  hours    reading  newspapers 

32.6%  (41,052,000)  spent  212.6  million  hours    reading  magazines 

24.0%  (30,273,000)  spent  371.6  million  hours  .  .  .  watching  movies  on  tv 

19.8%  (24,934,000)  spent  102.2  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindhnger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week.  ' 

SINDLINGER'S  SET  COUNT:  As  of  Nov.  1,  Sindlinger  data  shows:  (1)  112,138,000 
people  over  12  years  of  age  have  access  to  tv  (89.1%  of  the  people  in  that  age 
group) ;  (2)  43,441,000  households  with  tv;  (3).  47,856,000  tv  sets  in  use  in  U.  S. 


Page  44    •    November  24,  1958 


Broadcasting 


HROHis  TV  in  $F 


New  Data  on  SF 

'How  Nielsen  Sees 
San  Francisco" 

Ask  PGW 
for  your  copy 


SAN  FRANCISCO  CHRONICLE  •  NBC  AFFILIATE  •  CHANNEL  4  •  PETERS,  GRIFFIN,  WOODWARD 


Broadcasting 


November  24,  1958    •    Page  45 


RUN  YODR  OWN 


"HI  I II  EE 


SPECTACULAR! 

DOODLE 


mo  K 


O  Q 


II 


10 


=i  - 

B 


What  an  opportunity  to  do  the  kind  of  spectacular  only 
networks  have  been  able  to  program!  From  December  1,  1958 
to  July  5,  1959  "Yankee  Doodle  Dandy,"  smash  hit  musical  is 
available  for  two  showings  only!  It's  the  film  everybody  wants 
to  see  again.  Schedule  one  showing  in  the  winter,  and  the 
second  as  a  perfect  patriotic  tie-in  during  the  July  4th  period. 


WBBM-TV,  Chicago;  WTVN-TV,  Columbus,  Ohio;  WJAR-TV, 
Providence;  WFBM-TV,  Indianapolis;  WSYR-TV,  Syracuse;  KNXT, 
Los  Angeles;  KUTV,  Salt  Lake  City;  CKLW-TV,  Detroit;  WTEN, 
Albany;  KTNT-TV,  Tacoma-Seattle;  KBET-TV,  Sacramento;'  KVAR, 
Phoenix;  KROC-TV,  Rochester,  Minn.;  WWLP,  Springfield,  Mass.; 
WHDH,  Boston;  WCNY-TV,  Carthage,  N.  Y.;  KCSJ-TV,  Pueblo; 
KTVU,  San  Francisco;  and  WABT,  Birmingham. 


, ,  pi 


For  full  details,  write,  wire,  phone: 


a.a.p. 

United  Artists  Associated,  Inc.  H 
345  Madison  Ave..  MUrray  Hill  6-2323  H  NEW  YORK 
75  E.  Wacker  Dr.,  DEarborn  2-2030  H  CHICAGO 
1511  Bryan  St.,  Riverside  7-8553  H  DALLAS 
91 10  Sunset  Blvd.,  CRestview  6-5886  H  LOS  ANGELES 


ADVERTISERS  &  AGENCIES  CONTINUED 


($8.5  million  in  network,  $2.6  million  in 
spot);  $5.4  million  in  radio  ($1  million  in 
network,  $4.4  million  in  spot);  tv-radio 
share  of  overall  billing:  39% . 

Broadcast  billing  at  Grey  this  year  showed 
a  gain  of  more  than  SI  million  over  1957, 
attributed  largely  to  such  new  accounts  as 
Westinghouse  Electric  Corp.,  Ronson  Corp. 
and  General  Electric  Co.  The  agency  lost 
no  radio-tv  clients  during  the  year. 

Highlights  of  Grey's  broadcast  activity 
in  1958  include  network  sponsorship  by 
Greyhound  Corp.  on  NBC-TV's  Steve  Allen 
Show;  Mennen  Co.  on  CBS-TV's  Pursuit; 
Ronson  Corp.  on  CBS-TV's  Arthur  Godfrey 
Time,  and  Van  Heusen  Corp.  on  CBS-TV's 
Perry  Mason.  Spot  radio-tv  advertisers  ac- 
tive during  the  year  were  Block  Drug  Co., 
Greyhound,  Chock  Full  O'  Nuts  Corp., 
Chunky  Chocolate  Corp.,  Hoffman  Bever- 
age Co..  G.  Krueger  Brewing  Co.  and 
R.  H.  Macy  Co. 

PARKSON  ADV.:  Combined  tv-radio  billing 
$15.8  million;  $15.6  million  in  television 
($15  million  in  network,  $600,000  in  spot); 
$200,000  in  radio  (all  spot);  tv-radio  share 
of  overall  billing:  90% . 

More  J.  B.  Williams  billing  (obtained 
in  October  1957  when  Pharmaceuticals  ac- 
quired the  toiletries  firm)  showed  up  during 
the  year.  Parkson,  which  picked  up  nearly 
$1  million  this  year,  primarily  bills  in  net- 
work tv  for  both  Williams  and  Pharma- 


ceuticals. Activity  was  in  such  shows  as 
Arthur  Godfrey  (both  daytime  and  night- 
time periods),  Jackie  Gleason,  Amateur 
Hour,  To  Tell  the  Truth,  all  CBS-TV;  the 
daytime  and  weekly  nighttime  Concentra- 
tion, and  Arthur  Murray  on  NBC-TV 
(also  1958  but  now  off  the  air,  End  of  the 
Rainbow  and  What's  It  For?,  both  NBC- 
TV);  and  three  other  daytime  shows  on 
both  NBC-TV  as  well  as  CBS-TV.  Also 
during  1958,  Parkson  handled  billing  on 
Twenty  One  (NBC-TV). 

GRANT  ADV.:  Combined  tv-radio  billing 
$15.5  million;  $12.8  million  in  television 
($9.8  million  in  network,  $3  million  in 
spot);  $2.7  million  in  radio  ($100,000  in 
network,  $2.6  million  in  spot);  tv-radio  share 
of  overall  billing:  About  25%. 

Grant  Adv.'s  domestic  radio-tv  billing 
dipped  $500,000  from  last  year,  with  most 
other  categories  remaining  about  the  same. 
The  agency  attributes  the  dip  largely  to 
termination  of  Plymouth's  A  Date  With  the 
Angels  last  April  and  the  summer  hiatus 
of  the  Lawrence  Welk  Plymouth  Show. 

The  biggest  defection  in  the  Grant  camp 
was  loss  of  Florists  Telegraph  Delivery 
Assn.  (about  $2.8  million),  which  went  to 
Keyes.  Madden  &  Jones,  and  for  which, 
through  September,  it  carried  Edward  R. 
Murrow's  Person  to  Person  and  a  subse- 
quent film  series.  (It  picked  up  the  Swan- 
son  Cookie  Co.  account,  worth  about  $500.- 


000.)  The  biggest  network  advertisers  were 
the  Dodge  Lawrence  Welk  Show  and  new 
Plymouth  Show. 

Active  spot  clients  were  Dodge,  Ply- 
mouth, Dr.  Pepper,  Comet  Rice,  Warren 
Petroleum  and  various  other  regional  and 
smaller  accounts. 

D'ARCY  ADV.:  Combined  tv-radio  billing 
$15.5  million;  $10.5  million  in  television 
($6.5  million  in  network,  $4  million  in  spot); 
$5  million  in  radio  (all  spot);  tv-radio  share 
of  overall  billing:  32%. 

D'Arcy  broadcast  billing  jumped  by  $1.5 
million  this  year,  resulting  primarily  from 
the  Olin  Mathieson  Chemical  Corp.  entry 
into  tv  corporate  advertising  with  Small 
World  on  CBS-TV  and  partly  from  Stude- 
baker-Packard's  campaign  on  NBC-TV  and 
new  spot  tv  business  from  Halo.  Other 
network  tv  business  came  from  Gerber's 
participations  on  daytime  shows  and  Patter- 
son-Sargent (paints)  purchases  on  NBC- 
TV's  Today.  Active  spot-radio  clients  were 
Anheuser-Busch  Brewing  (Budweiser),  Ger- 
ber's. Standard  Oil  Co.  of  Indiana  and 
General  Tire  &  Rubber  Co. 

CAMPBELL -MITHUN:  Combined  tv-radio 
billing  $15.5  million;  $13  million  in  tele- 
vision ($9  million  in  network,  $4  million 
in  spot);  $2.5  million  in  radio  (all  spot). 
Tv-radio  share  of  overall  billing:  48%. 
The  Minneapolis-based  agency  dipped 
CONTINUED  PAGE  50 


TV  NEEDS  A  CHANGE,  SAYS  'FORTUNE'  MAGAZINE 


Television  is  in  "another  season  of  sec- 
ond-rate programming"  and  a  "self-destruc- 
tive cycle"  in  which  "reduced  audience"  and 
"weakened  economics"  perpetuate  one  an- 
other, according  to  an  article  in  the  De- 
cember issue  of  Fortune,  which  appears  this 
week. 

The  article  is  called  "Tv:  The  Light  That 
Failed."  It  says  pay  television  may  be  the 
"curative  force." 

Theme  of  the  piece  is  that  while  "tv 
might  be  a  magnificent  medium,"  the  "sta- 
ples of  tv  today  are  pap." 

"Television's  exotic  economies  have 
reached  a  stage  where  they  cannot  be  de- 
pended upon  to  improve  the  product  [the 
program],"  the  article  asserts.  "On  the  con- 
trary, tv  economics  tend  to  establish  and 
perpetuate  mediocrity.  Moreover,  a  strong 
argument  can  be  made  that  as  mediocrity 
pervades  the  medium,  a  chain  reaction  is  set 
up  that  leads  to  a  further  debasement  of 
product  and  a  further  strain  on  television's 
financial  structure." 

Fortune  cites  "five  factors"  which  it  says 
have  had  "the  effect  of  increasing  the  al- 
ready awesome  pressures  within  the  me- 
dium." It  summarizes  them  thus:  "The  finan- 
cial squeeze,  the  buyers'  market,  audience 
saturation,  greater  selectivity  among  view- 
ers, and  some  doubt  among  advertisers." 
The  article  continues: 

"Most  sponsors  may  still  continue  to 
stick  it  out  in  television,  even  those  with 


unhappy  experiences  like  Bulova  Watch 
(which  took  a  beating  last  season  on  $1.75 
million  worth  of  Frank  Sinatra  shows)  or 
Shulton  (Old  Spice  toiletries),  whose  first- 
quarter  earnings  were  down  because  of  high 
advertising  costs  (alternate  sponsorship  of 
the  Eve  Arden  Show). 

"But  one  bad  experience  makes  them 
doubly  wary  about  the  shows  they  subse- 
quently back  in  this  biggest  and  costliest  of 
advertising  gambles." 

The  article  says  its  "delineation  of  the 
strained  state  of  affairs  now  prevailing  in 
television  is  not  intended  to  imply  that  some 
cabal  of  willful  men  is  intent  upon  the  de- 
basement of  a  great  medium  of  communica- 
tion. Nor  does  it  dismiss  the  good  things  to 
be  found  on  television  .  .  .  but  it  does  mean 
that  television  has  reached  a  kind  of  ceiling, 
that  mediocrity  is  increasing  and  that  only 
through  some  drastic  change  in  the  me- 
dium's evolution  will  the  excitement  and 
aspiration  of,  say,  1954,  return  to  our  tv 
screens." 

Fortune  quotes  Brig.  Gen.  David  Sarnoff, 
board  chairman  of  RCA.  as  having  once 
said:  "We're  in  the  same  position  as  a 
plumber  laying  a  pipe.  We're  not  responsible 
for  what  goes  through  the  pipe." 

Sylvester  L.  (Pat)  Weaver  Jr..  former 
president  and  board  chairman  of  NBC,  is 
described  as  one  "looked  upon  by  many  in 
the  industry  as  a  sort  of  personification  of 
tv's  potential  scope,  dynamism  and  audaci- 


ty." His  departure  from  NBC  in  1956  is 
seen  as  the  abandonment  of  "an  entire  pro- 
gramming philosophy." 

ABC-TV's  rise  as  a  third  major  network, 
the  article  continues,  seems  likely  "to  con- 
tribute further  to  the  degradation  of  quality 
at  CBS  and  NBC."  Fortune  also  says  ABC- 
TV  made  a  "rate  break"  on  daytime  charges 
and  that  "rate  cuts  are  in  prospect  [if  the 
ABC  venture  succeeds]  with  an  inevitable 
tightening  up  of  program  budgets." 

Film  packagers  also  get  a  going-over  in 
the  article.  They  are  accused,  generally,  of 
contributing  to  the  "mediocrity"  of  pro- 
gramming. 

The  article  sees  some  hope  in  color  and 
videotape  but  its  conclusion  is  that  "the 
curative  force"  may  be  pay  television. 

"One  thing  for  sure,"  it  says,  "a  poten- 
tially magnificent  medium  is  not  going  to  be 
kept  in  a  state  of  continual  adolescence  on 
the  notion  that  because  the  public  can  get 
shoddy  merchandise  free,  it  won't  pay  to 
get  quality  merchandise  elsewhere. 

"As  for  commercial  television's  counter- 
argument that  it  would  collapse  under  the 
competition,  pay  tv  is  not  going  to  come 
overnight.  Commercial  tv  will  have  plenty 
of  opportunity  to  make  a  solid  structure  of 
its  jerry-built  establishment  and  do  it  for 
the  first  time  under  the  influence  of  competi- 
tion, a  force  that  has  worked  miracles  for 
quality  improvement  throughout  our  sys- 
tem." 


Page  48    •    November  24,  1958 


Broadcasting 


2nd  ARBITRON  Report,  for  October, 
AGAIN  ESTABLISHES 

lively  fm 


METROPOLITAN  BROADCASTING  CORPORATION 


NEW  YORK'S 


INDEPENDENT 
TELEVISION 

Average  Share 

STATION  P,.P:™; 

WNEW-TV  ....  10.8 

Independent  B    6.7 

Independent  C   6.1 

Independent  D   4.8 


Based  on  TOTAL  HOURS  of  viewing,  sign-on  to  sign-off,  entire  week 
-NOT  ON  SELECTED  TIME  PERIODS  -  NOT  ON  ISOLATED  FEATURES! 


Broadcasting 


November  24,  195$    •    Page  49 


ADVERTISERS  &  AGENCIES  continued 


about  $1.3  million  in  broadcast  billing,  off 
almost  equally  in  network  and  spot  tv, 
with  radio  up  $1  million.  Biggest  switch  of 
the  year:  C-M  inherited  11  divisions  of 
the  Kroger  Co.  from  Campbell-Ewald  Co., 
giving  it  control  over  all  Kroger's  22  units, 
plus  the  manufacturing  division,  for  per- 
haps $3  million  in  billings,  including  $2.5 
million  in  radio-tv.  (Billings  actually  started 
accruing  Nov.  1.  C-M  previously  had 
serviced  11  other  divisions.) 

C-M's  leading  network  tv  advertisers 
were  Pillsbury  Co.,  including  As  the  World 
Turns,  Edge  of  Night,  Art  Linkletter's 
House  Party  and  /  Love  Lucy  on  CBS-TV; 
Gold  Seal  Co.  (Glass  Wax)  for  Mickey 
Mouse  Club  on  ABC-TV;  Hamm  Brewing 
Co.  (Hamm's  beer)  for  NBC  major  league 
baseball  on  weekends,  Green  Bay  Packers 
pro  football  on  CBS-TV  and  Perry  Mason 
on  the  same  network,  in  the  west  and 
midwest,  and  American  Dairy  Assn.,  for 
participating  sponsorship  of  the  Perry 
Como  Show  on  NBC-TV. 

Prominent  spot  radio-tv  advertisers  in- 
cluded Hamm's,  Gold  Seal,  Malt-O-Meal 
(cereals),  Ballard  Flour  Co.,  Kroger's,  Mor- 
rell  (Red  Heart  dog  food),  Top  Value 
Stamps,  and  Northwest  Airlines.  Campbell- 
Mithun  placed  no  network  radio. 

NORMAN,  CRAIG  &  KUMMEL:  Combined 
tv-radio  billing  $14.6  million;  $10.5  million 
in  television  ($6.4  million  in  network,  $4.1 
million  in  spot);  $4.1  million  in  radio  ($1 
million  in  network,  $3.1  million  in  spot); 
tv-radio  share  of  overall  billing:  40%. 

NC&K  increased  its  radio-tv  billing  $4.3 
million  and  broadcast  activity  accounted  for 
more  of  the  agency's  overall  billing  this 
year.  The  tally  was  aided  by  Colgate- 
Palmolive  (Veto  deodorant  and  Vel  sham- 
poo) which  participated  in  Big  Payoff,  Top 
Dollar  on  CBS-TV  and  The  Thin  Man  on 
NBC-TV.  Other  advertisers:  Pabst  Co.,  ac- 
quired in  1957,  was  in  spot  tv;  Warner  Lam- 
bert, a  radio-tv  spot  user,  also  was  in  NBC- 
TV's  Restless  Gun;  Willys  was  in  ABC-TV's 
Maverick;  Speidel  was  in  Price  Is  Right  on 
NBC-TV,  while  Hudson  Paper  was  in  spot 
tv  and  spot  radio. 

DOHERTY,  CLIFFORD,  STEERS  &  SHEN- 
FIELD:  Combined  tv-radio  billing  $13  mil- 
lion; $10.5  million  in  television  ($8.5  in 
network,  $2  million  in  spot);  $2.5  million 
in  radio  ($500,000  in  network,  $2  million 
in  spot);  tv-radio  share  of  overall  billing: 
54%. 

A  jump  of  more  than  $1.5  million  in 
radio  over  last  year  was  a  strong  factor  in 
adding  $3  million  more  in  billing  to  the 
agency's  1957  broadcast  total.  In  network 
radio,  Bristol-Myers  used  the  Wilma  Soss 
financial  news  program  on  NBC  Radio  as 
well  as  special  sports  events.  Active  spot 
radio  and  spot  tv  advertisers  were  Fulham 
Bros,  (frozen  foods),  the  Borden  Co.  and 
its  Pioneer  Div.,  McCormick  &  Co.  (spices) 
and  two  new  accounts — Mueller  macaroni 
and  Noxzema.  The  dominant  network  tv 
advertisers  were  Bristol-Myers,  with  Peter 
Gunn  on  NBC-TV  and  Mickey  Mouse  Club 
on  ABC-TV,  and  Pharmaco  Inc.,  with  It 
Could  Be  You  and  Comedy  Time,  both  on 
NBC-TV. 


GARDNER  ADV.:  Combined  tv-radio  billing 
$11.5  million;  $8.05  million  in  television 
($5.2  million  in  network,  $2.85  million  in 
spot)  $3.45  million  in  radio  ($750,000  in 
network,  $2.7  million  in  spot);  tv-radio  share 
of  overall  billing:  50%. 

The  slight  increase  over  Gardner's  1957 
broadcast  billing  of  $10.4  million  can  be 
ascribed  to  higher  television  costs.  Gard- 
ner's major  network  advertiser  continued 
to  be  Pet  Milk  Co.  with  alternate  weeks 
of  CBS-TV's  Red  Skelton  Show,  alternate 
week  quarter-hour  sponsorship  of  CBS- 
TV's  Edge  of  Night  day  timer  and  spon- 
sorship of  NBC  Radio's  Grand  Ole  Opry 
and  Sunday  Morning,  the  latter  on  a  South- 
ern regional  radio  network. 

Ralston  Purina  for  Dog  Chow  [Adver- 
tisers &  Agencies,  Sept.  8]  with  Miles 
Labs  (Geoffrey  Wade  Adv.)  dropped  ABC- 
TV's  Broken  Arrow,  moving  into  Leave  It 
to  Beaver  and  Rifleman,  both  new  to  the 
network.  On  Rifleman,  Ralston  and  Miles 
shared  costs  with  Procter  &  Gamble  for 
tv's  first  triple-sponsored  regular  weekly 
30-minute  series.  Monsanto  Chemical  Co., 
despite  earlier  hesitation,  stuck  with  CBS- 
TV's  Conquest  specials;  Anheuser-Busch's 
"Busch  Bavarian"  again  backed  the  home- 
town St.  Louis  Cardinals  on  both  radio 
and  tv,  also  buying  syndicated  film  shows, 
and  Grove  Labs  stuck  to  spot  and  network 
radio  on  behalf  of  Bromo-Quinine.  Gard- 
ner gained  several  new  accounts  not  yet  in 
broadcast  media  and  continued  spot  testing 
P&G's  new  Duncan  Hines  foods  line. 

TATHAM-LAIRD:  Combined  tv-radio  billing 
$11  million;  $10.5  million  in  television 
($8.5  million  in  network,  $2  million  in 
spot);  $500,000  in  radio  (all  spot);  tv-radio 
share  of  overall  billing:  57%. 

Spot  tv  up,  network  tv  down — but  a 


OBM  Establishing  L.A.  Office 

Ogilvy,  Benson  &  Mather  Inc.,  New  York, 
and  London,  is  establishing  a  west  coast 
office,  its  first  U.  S.  branch  bureau,  the 
agency  announced  last  week.  Scheduled  to 
open  in  February,  the  Hollywood  office  will 
be  headed  by  Christy  Walsh,  who  joins 
OBM  Dec.  8.  Mr.  Walsh  currently  is  pro- 
gramming broadcast  supervisor  on  the 
Colgate-Palmolive  account  at  Ted  Bates  & 
Co.  He  will  spend  some  time  in  New  York 
before  flying  west.  An  official  of  OBM 
said  no  transfer  of  account  responsibility 
westward  is  being  planned,  but  that  the 
Hollywood  office  will  function  as  a  service 
bureau  to  handle  network  and  other  tv 
film  production  work.  Such  west  coast  ac- 
counts as  Orient  &  Pacific  Lines  will  con- 
tinue to  be  worked  out  of  New  York.  It 
is  understood  that  OBM's  expanded  ac- 
count roster  by  such  broadcast  conscious 
advertisers  as  Lever  Bros,  and  General 
Foods  Corp.  prompted  the  move  in  that  the 
agency  now  will  have  more  nighttime  tv 
responsibilities  requiring  supervision  of  pro- 
gramming and  commercial  production  at 
the  source. 


bigger  share  for  broadcast  media  overall. 
That's  the  story  of  Tatham-Laird  during 
1958  as  the  agency  added  four  new  clients 
and  dropped  one.  Its  radio-tv  share  of  bill- 
ings increased  from  48%  to  57%,  with 
preponderant  emphasis  on  tv. 

As  last  year,  clients  who  bought  spon- 
sorship or  participations  on  several  network 
tv  properties  included  Toni  Co.  (for  White 
Rain,  Prom),  Wander  Co.  (Ovaltine),  Gen- 
eral Mills  (for  Kix,  Muffin  Mix,  Sugar 
Jets,  Surechamp  dog  food,  Trix),  Campbell 
Soup  and  Procter  &  Gamble  (Fluffo,  Amer- 
ican Family  soaps,  detergents).  Spot  users 
(primarily  tv)  were  Campbell,  General 
Mills,  Wander,  Parker  Pen  Co.,  Toni,  P&G 
and  Whitehall. 

During  the  past  year,  Tatham-Laird  lost 
some  Armour  business  but  added  White- 
hall Pharmacal  ($300,000  Kolynos  ac- 
count) from  Grey  Adv.;  Serta  Assoc.  ($1 
million)  from  Erwin  Wasey,  Ruthrauff  & 
Ryan;  National  Home  Corp.  from  Powell, 
Schoenbrod  &  Hall  Adv.,  and,  Clark  Oil  & 
Refining  Corp.  (an  estimated  $1.5  million) 
from  Mathisson  &  Assoc.,  Milwaukee. 

Clark,  aggressive  midwest  petroleum 
firm,  is  perennial  sponsor  of  Braves  base- 
ball on  a  40-station  regional  network,  U.  of 
Wisconsin  football  coverage  on  WEMP 
Milwaukee  and  a  user  of  newscasts  and 
spot  announcements  ranging  up  to  140  sta- 
tions [Advertisers  &  Agencips.  Oct.  20]. 
It  continues  to  put  money  heavily  in  radio 
(about  90%  of  the  budget). 

BRYAN  HOUSTON:  Combined  tv-radio  bill- 
ing $10.8  million;  $10.1  million  in  televi- 
sion ($6.6  million  in  network,  $3.5  million 
in  spot);  $700,000  in  radio  (all  spot);  tv- 
radio  share  of  overall  billing:  60%. 

A  spurt  in  spot  tv  activity  led  Bryan 
Houston  to  a  higher  broadcast  level,  its 
combined  figure  up  nearly  $2  million,  spot 
tv  alone  up  $1.5  million.  Dristan  and  Nestle 
were  among  the  most  active  broadcast  ac- 
counts. Whitehall  (Dristan,  other  products) 
was  in  such  network  shows  as  Behind  Closed 
Doors  on  NBC-TV;  Doug  Edwards  and  the 
News,  Have  Gun  Will  Travel  and  Name 
that  Tune  on  CBS-TV;  77  Sunset  Strip  and 
John  Daly  and  the  News  on  ABC-TV,  and 
various  daytime  segments.  Nestle  (Nescafe) 
in  addition  to  Gale  Storm  Show  on  CBS- 
TV  participated  in  ABC-TV's  Operation 
Daybreak  and  was  responsible  for  just  about 
all  of  the  agency's  spot  radio.  Spot  tv  ad- 
vertisers included  Heublein,  (chiefly  Maypo 
and  Maltex),  Nestle  and  Whitehall. 

OGILVY,  BENSON  &  MATHER  INC.:  Com- 
bined tv-radio  billing  $10.1  million;  $7.7 
million  in  television  ($4.8  million  in  net- 
work, $2.9  million  in  spot);  $2.4  million  in 
radio  ($600,000  in  network,  $1.8  million 
in  spot);  tv-radio  share  of  overall  billing: 
54%. 

Up  $3.7  million  in  tv-radio  billing, 
OB&M  in  1958  spent  over  half  its  alloca- 
tions in  broadcast  media,  this  move  being 
predicated  on  the  introduction  of  Lever's 
new  Lucky  Whip  dessert  topping  which 
supplemented  the  spot  activities  of  Lever's 
CONTINUED  PAGE  54 


Page  50    •    November  24,  1958 


Broadcasting 


SPeeDy's  dominance  in  Toledo  is  dramatically 
demonstrated  with  the  station's  receiving  the 
highest  morning  Hooper  rating  in  its  37  years  of 
operation — 56%!*  Top  listeners'  acceptance 
coupled  with  an  all-time  high  in  customer 
acceptance  reflect  WSPD's  forward  march  to 
give  you  more  mileage  for  your  dollar. 

This  leadership  has  been  created  through 
balanced  programming  around  the  clock,  aggres- 
sive merchandising,  continuous  audience  promo- 
tion, and  inspired  public  service.  By  all  measure- 
ments, WSPD  stays  on  top  as  the  one  buy 
to  take  the  billion-dollar  Toledo  market.  Ask 
your  KATZ  man  for  details.  *  Aug.  -  Sept.  Hooper 


WSPD         WJW  WJBK  WIBG  WWVA         WAGA  WGBS 

Toledo  Cleveland  Detroit  Philadelphia  Wheelmg  Atlanta  Miami 

National  Sales  Offices:  625  Madison  Ave.,  New  York  22,  PLaza  1-3940  •  230  N.  Michigan  Ave.,  Chicago  1,  FRanklin  2-6498 


Broadcasting 


November  24,  1958    •    Page  51 


This  is  another  in  our  series  about  successful  people  in  advertising.  Peters,  Griffin,  Woodward,  Inc.  Spot  Television 


MARKETKNOWER 


A  gentleman  who  attributes  his  success  to  his  knowledge  of  what  goes  on  in 
every  market.  "I  don't  treat  markets  alike — because  they're  different"  he  says, 
with  more  than  a  little  logic.  "I  cut  my  advertising  pattern  to  fit  my  sales  cloth." 

Mr.  Marketknower  obviously  likes  to  coin  a  phrase  as  well  as  money,  and  he 
uses  Spot  Television  because  it  enables  him  to  control  his  advertising  in  every 
market. 

To  help  you  know  and  sell  the  markets  we  represent  we've  prepared  a  "SELLERS 
HANDBOOK"  for  each  one.  They  give  you  everything  from  A&P  Stores  to  Water 
Hardness,  and  we'd  like  to  send  you  any  or  all  of  them  listed  below. 

Just  write  to  Peters,  Griffin,  Woodward,  Spot  Television,  250  Park  Avenue,  N.Y.C. 


WEST 

KBOI-TV 

Boise 

2 

CBS 

KBTV 

Denver 

9 

ABC 

KGMB-TV 

Honolulu 

9 

CBS 

KMAU  KHBC-TV  Hawaii 

KTLA 

Los  Angeles 

5 

IND 

KRON-TV 

San  Francisco 

4 

NBC 

KIRO-TV 

Seattle-Tacoma 

7 

CBS 

MIDWEST 

EAST 

WHO-TV 

Des  Moines 

13 

NBC 

WBZ-TV 

Boston 

4  NBC 

WOC-TV 

Davenport 

6 

NBC 

WGR-TV 

Buffalo 

2  NBC 

WDSM-TV 

Duluth-Superior 

6 

NBC-ABC 

KYW-TV 

Cleveland 

3  NBC 

WDAY-TV 

Fargo 

6 

NBC-ABC 

WWJ-TV 

Detroit 

4  NBC 

KMBC-TV 

Kansas  City 

9 

ABC 

WJIM-TV 

Lansing 

6  CBS 

W1SC-TV 

Madison,  Wise. 

3 

CBS 

WPIX 

New  York 

11  IND 

WCCO-TV 

Minneapolis-St.  Paul 

4 

CBS 

KDKA-TV 

Pittsburgh 

2  CBS 

WMBD-TV 

Peoria 

31 

CBS 

WROC-TV 

Rochester 

5  NBC 

IK 

H 

SOUTHWEST 

SOUTHEAST 

KFDM-TV 

Beaumont 

6 

CBS 

WLOS-TV 

Asheville,  Green- 

KRIS-TV 

Corpus  Christi 

6 

NBC 

ville,  Spartanburg  13  ABC 

WBAP-TV 

Fort  Worth-Dallas 

5 

NBC 

WCSC-TV 

Charleston,  S 

C.  5 

CBS 

KENS-TV 

San  Antonio 

5 

CBS 

WIS-TV 

Columbia,  S. 

C.  10 

NBC 

WSVA-TV 

Harrisonburg, 

Va.  3 

ALL 

WFGA-TV 

Jacksonville 

12 

NBC 

WTVJ 

Miami 

4 

CBS 

WDBJ-TV 

Roanoke 

7 

CBS 

Peters,  Griffin,  Woodward,  inc. 
Spot  Television 


r  .  Pioneer  Station  Representatives  Since  1 932 

NEW  YORK   •   CHICAGO   •   DETROIT   •   HOLLYWOOD   •    ATLANTA    •    DALLAS    •    FT.  WORTH    •    SAN  FRANCISCO 


IS  I- 


ADVERTISERS  &  AGENCIES  continued 


Dove  and  Good  Luck  (also  at  OB&M). 
Lever  also  assigned  OB&M  more  network 
billing  (Play  Your  Hunch,  and  The  Verdict 
Is  Yours  [night  and  daytime  versions],  and 
The  Price  Is  Right). 

Armstrong  Cork  Co.  continued  with 
Armstrong  Circle  Theatre  on  CBS-TV  which 
BBDO  shares  with  OB&M.  Pepperidge 
Farm  superseded  its  successful  radio  push 
with  a  new  spot  tv  broadside  on  behalf  of 
its  breads  and  new  frozen  pastries.  Tetley 
Tea  also  expanded  radio  spot  and  radio 
network  and  Helena  Rubinstein  Inc.,  which 
for  the  first  five  months  of  the  year  backed 
Sid  Caesar  Invites  You — its  first  tv  network 
vehicle — dropped  this  in  favor  of  an  exten- 
sive national  tv  spot  drive.  Rounding  out 
the  roster:  Schweppes  (USA)  Ltd.  which 
used  radio-tv  spot  during  the  spring  and 
summer  months.  OBM's  broadcast  total 
should  gain,  too,  from  new  billing  due  on 
Maxwell  House  (regular)  coffee  which  Gen- 


York.  He  put  the  blame  on  the  television 
networks,  predicting  that  if  the  content 
didn't  improve,  pay  tv  would  have  a 
clear  path. 

The  other  spokesman  was  Tom  Mc- 
Dermott,  vice  president  in  charge  of  tele- 
vision programming  at  Benton  &  Bowles, 
who  only  a  few  weeks  ago  chided  agen- 
cies for  the  high  mortality  rate  of  net- 
work tv  shows  [Advertisers  &  Agen- 
cies, Nov.  10].  Mr.  McDermott  pre- 
dicted about  half  of  current  nighttime 
network  tv  shows  will  die  this  year  and 
be  taken  off  the  air.  He  blamed  agencies 
for  the  high  program  death  rate  because 
of  their  inability  to  choose  programs  with 
strength  and  to  keep  the  shows  strong 
once  they  are  aired. 

Mr.  Mogul  launched  a  three-barreled 
critique:  against  station  policies  of  rates 
and  schedules,  against  tv  network  pro- 
gram fare  and  in  opposition  to  ratings 
and  the  rating  services. 

Station  schedules,  rates  and  rate  cards: 
he  thinks  it  is  becoming  increasingly  dif- 
ficult to  maintain  schedules  with  satura- 
tion frequency,  a  practice,  he  said  his 
agency  pioneered.  Reason:  Stations'  rate 
structures  are  "unrealistic  in  terms  of  sat- 
uration" and  are  tailored  for  the  "quickie 
campaigns"  of  national  advertisers  who 
advertise  "on  an  in  again  and  out  again 
basis." 

Programming:  he  said  he  must  agree 
with  many  of  his  agency  "colleagues" 
who  privately  criticize  network  tv  pro- 


Page  54   •    November  24,  1958 


eral  Foods  assigned  it  effective  Jan.  1. 

D.  P.  BROTHER  &  CO.:  Combined  tv-radio 
billing  $9.15  million;  $8.5  million  in  tele- 
vision ($8  million  in  network,  $500,000  in 
spot);  $650,000  in  radio  (all  spot);  tv-share 
of  overall  billing:  22%. 

Brother  continued  with  the  broadcast- 
powered  Oldsmobile  account,  which  ac- 
counted for  most  of  the  agency's  $2.3  mil- 
lion tv-radio  increase  over  1957. 

Olds  started  the  1957-58  season  with 
an  hour-long  Patti  Page  Big  Record  Show, 
but  whittled  it  down  to  a  half-hour  sponsor- 
ship last  spring  when  it  stepped  on  the 
radio-tv  spot  accelerator  in  response  to  De- 
troit's recession  call.  This  season  the  Gen- 
eral Motors  Olds  division  switched  Miss 
Page  from  CBS-TV  to  ABC-TV,  signed  for 
two  Bing  Crosby  specials  (one  of  which 
will  be  aired  this  year)  and  also  launched 
a  heavy  spot  drive  on  behalf  of  the  '59 


"fewer  people  are  watching  tv  than  is 
claimed."  Not  one  of  the  rating  services, 
according  to  Mr.  Mogul,  "is  sufficiently 
accurate  to  base  an  important  advertising 
decision  on  the  figure  it  supplies."  He 
said  his  agency  uses  its  own  "evaluation 
methods"  based  chiefly  on  sales  results. 


NETWORKS  got  the  blame  for  tv  pro- 
gram quality  in  a  talk  by  Emil  Mogul  (r), 
head  of  his  own  agency,  before  the  RTES 
Timebuying  &  Selling  Seminar  in  New 
York.  With  him  is  Robert  H.  Teter, 
Peters,  Griffin,  Woodward  vice  president- 
radio  director  and  current  chairman  of 
the  seminar. 


model.  Last  season  it  sponsored  five  Jerry 
Lewis  specials  on  NBC-TV,  four  of  which 
registered  for  1958.  Brother  withdrew  GM's 
A.C.  Spark  Plug  Div.  from  the  late  Wide 
Wide  World  when  that  show  went  "institu- 
tional," but  placed  GM's  public  service 
"Aim  To  Live"  campaign  on  WWW  as  a 
participant.  A.C,  meanwhile,  went  with 
Zorro  on  ABC-TV  and  renewed  this  season. 

FULLER  &  SMITH  &  ROSS:  Combined  tv- 
radio  billing  $9  million;  $7.5  million  in 
television  ($7  million  in  network,  $500,000 
in  spot);  $1.5  million  in  radio  (all  network); 
tv-radio  share  of  overall  billing  20%. 

Among  F&S&R's  newly-acquired  accounts 
in  1958,  Libbey-Owens-Ford  ranked  highest 
among  television  users  with  its  sponsorship 
of  CBS-TV's  Perry  Mason.  Heavy  radio 
users  included  Ruberoid,  CIT  Financial 
Corp.  and  Sterling  Silversmiths'  Guild  of 
America.  Alcoa  renewed  its  Alcoa  Theatre 
on  NBC-TV  and  was  set  to  begin  sponsor- 
ship of  a  half-hour  Alcoa  Presents  series  on 
ABC-TV  after  Jan.  1. 

MACMANUS,   JOHN    &   ADAMS  INC.: 

Combined  tv-radio  billing  $8.51  million; 
$7.7  million  in  television  ($6.2  million  in 
network,  $1.5  million  in  spot);  $810,000 
in  radio  ($270,000  in  network,  $540,000  in 
spot);  tv-radio  share  of  overall  billing: 
25.4%. 

MJ&A  upped  its  tv-radio  share  of  over- 
all billing  by  6.4%  but  actual  billing  in 
broadcast  media  rose  only  $660,000.  Until 
the  current  season  got  underway,  MJ&A's 
biggest  network  advertiser  was  General 
Motors  Corp.  (institutional)  with  Wide 
Wide  World  on  alternate  Sundays;  running 
second  was  GM's  Pontiac  Div.  with  a 
spread  of  six  specials — including  Phil  Sil- 
vers, Victor  Borge,  Ginger  Rogers  and  half 
of  the  Academy  of  Television  Arts  & 
Sciences  "Emmy"  extravaganza. 

Other  network  users  were  Dow  Chemical 
(for  Saran  Wrap)  on  various  NBC-TV  day- 
time shows;  Minnesota  Mining  &  Mfg.  Co. 
(for  Christmas  wrapping)  which  next 
month  (December)  sponsors  an  ABC-TV 
special  and  Pontiac,  sponsor  of  Notre 
Dame  grid  games  on  MBS  as  well  as  several 
tv  pro  football  games.  GM's  Cadillac,  a 
some  time  spot  user,  bought  network  radio 
this  year  (NBC's  Monitor).  While  spot  con- 
tinued for  regional  accounts  such  as  Michi- 
gan Gas,  Good  Humor,  S.  B.  Thomas  bread 
and  White  Rock,  Pontiac's  sudden  abandon- 
ment of  its  ambitious  year-round  tv  spot 
plan  (caused  by  the  auto  recession)  cut 
MJ&A's  spot  billing  to  a  considerable  de- 
gree— but  this  money  now  is  funneled  to 
network  tv. 

NORTH  ADV.:  Combined  tv-radio  billing 
$8.4  million;  $8.3  million  in  television  ($6.8 
million  in  network,  $1.5  million  in  spot); 
$100,000  in  radio  ($65,000  in  network, 
$35,000  in  spot);  tv-radio  share  of  overall 
billing:  76%. 

North  Adv.'s  combined  tv-radio  billing 
and  broadcast  share  of  all  billings  in  its  third 
year  of  operation  dropped  off  from  1957's 
$11  million  and  88%. 

Network  monies  largely  reflect  the  activi- 

Broadcasting 


MOGULS  ON  TV 

Not  everybody  in  the  agency  business 
is  of  one  mind  on  whom  to  consider  re- 
sponsible for  tv  program  quality.  It's  not 
only  the  networks  but  the  advertisers  and 
the  agencies,  according  to  two  agency 
executives. 

One  spokesman,  Emil  Mogul,  who 
heads  his  own  agency,  launched  an  ex- 
tremely critical  attack  on  program  quality 
Tuesday  (Nov.  18)  at  the  RTES  opening 
timebuying  and  selling  seminar  in  New 


S  'MEDIOCRITY' 

grams  for  their  "mediocrity.  .  .  .  What 
makes  it  worse  is  that  it's  the  second 
consecutive  year  of  mediocrity."  Because 
of  this,  he  sees  pay  tv  on  the  scene  in  2-3 
years  "if  tv  continues  to  slide  downhill." 

Ratings  and  services:  Mr.  Mogul  noted 
Miles  A.  Wallach's  viewers  v.  ratings 
study  before  the  Assn.  of  National  Ad- 
vertisers two  weeks  ago  [Advertisers  & 
Agencies,  Nov.  17]  and  said  he  was 
"amused"  at  the  Wallach  contention  that 


A: 


what  radio  station  do  you  first  tune 
to  for  news  of  the  Washington  area? 

WWDC,  replied  21.7%  of  the  people  polled  by  PULSE. 
A  clear-cut  "first"  if  ever  there  was  one— with  our  closest 
competitor  5.6  percentage  points  in  the  rear. 


For  full  details  on  this  and  other  important  measurements  of  leader- 
ship, write  WWDC  or  ask  your  Blair  man  for  a  copy  of  "Personality 
Profile  of  a  Radio  Station."  Based  on  a  special  qualitative  PULSE 
survey,  it  gives  you  a  true  Washington,  D.C.,  yardstick. 


^^y^^y^  ^^^^^^^^  IE!^^  ^^^j^' 


Washington 


REPRESENTED  NATIONALLY  BY  JOHN  BLAIR  &  CO. 

There's  exciting  news  in  Jacksonville,  Fla.,  too — where  WWDC-owned  Radio 
WMBR  is  changing  listening  habits  overnight.  CBS  Spot  Sales  has  the  story. 


Broadcasting 


November  24,  1958    •    Page  55 


ADVERTISERS  &  AGENCIES  continued 


ties  of  Gillette  Co.'s  Toni  and  Gillette  Labs 
divisions,  alternate- week  sponsors  of  You 
Bet  Your  Life  and  People  Are  Funny 
(NBC-TV)  and  Arthur  Godfrey  Show 
(CBS-TV),  plus  these  daytime  tv  shows: 
Tic  Tac  Dough,  Queen  for  a  Day  and 
Treasure  Hunt  (NBC-TV);  House  Party 
and  Verdict  Is  Yours  (CBS-TV),  and 
American  Bandstand  (ABC-TV).  During 
the  summer.  North  network  tv  billing  also 
included  Adorn  Playhouse,  Wingo  and  Mas- 
querade Party  (all  CBS-TV). 

Active  in  spot  radio  and/ or  tv  during 
1958  were  Englander  Co.  (mattresses), 
Lanvin  Parfums,  P.O.C.  Pilsener  Brewing 
Co.,  Jewel  Food  Stores,  and  Toni  and  Gil- 
lette Labs. 

North  lost  Lanvin — about  $1  million — to 
Dowd,  Redfield  &  Johnstone  (radio-tv)  and 
Wesley  Assoc.  (print)  and  picked  up 
Pilsener — about  $600,000— from  Clifford  A. 
Kroening;  additionally,  Toni  added  new  Self 
End  Paper  Permanent  to  its  product  line 
handled  by  North. 

GUILD,  BASCOM  &  BONFIGLI:  Combined 
radio-tv  billing  $8.3  million;  $6.9  million 
in  television  ($5  million  in  network,  $1.9 
million  in  spot);  $1 .4  million  in  radio  ($200,- 
000  in  network,  $1.2  million  in  spot);  tv- 
radio  share  of  overall  billing:  83%. 

GB&B  increased  its  broadcast  billing  by 
more  than  $1  million  over  1957,  largely  re- 
flecting the  boosted  budgets  for  old-line 
accounts  and  the  acquisition  of  Rival  dog 
food,  active  in  spot  radio-tv.  Advertisers 
using  network  radio  and  television  included 
Best  Foods,  Skippy  peanut  butter,  Nucoa 
and  Ralston  Purina,  who  also  ordered  spot 
radio-tv  campaigns,  along  with  Breast 
O'Chicken  tuna  and  Mary  Ellen's  jams  and 
jelly. 

DOYLE  DANE  BERNBACH  INC.:  Combined 
tv-radio  billing  $7.82  million;  $7.4  million 
in  television  ($5.5  million  in  network,  $1.9 
million  in  spot);  $420,000  in  radio  (all  spot); 
tv-radio  share  of  overall  billing:  37%. 

Up  $1.3  million  in  tv-radio  billing,  DDB 
picked  up  several  new  broadcast  accounts 
during  the  calendar  year  and  added  another 
that  won't  register  billing  till  Jan.  1,  1959 — 
West  End  Brewing  Co.  (Utica  Club,  other 
beers  and  ales).  Though  it  voluntarily 
dropped  $5  million  in  billing  by  resigning 
the  Max  Factor  account  earlier  this  year, 
this  loss  was  more  than  offset  in  the  broad- 
cast category  by  the  following  new  radio-tv 
accounts:  N.  Dorman  &  Co.  (Endeco 
cheese),  Melville  Shoe  Corp.  (Thom  Mc- 
An),  Northam-Warren  Corp.  (Cutex,  O- 
Do-Ro-No)  and  a  potential  radio  spot  user, 
Philip  Morris'  Benson  &  Hedges  cigarette. 
The  biggest  network  users  continued  to  be 
Chemstrand  Corp.  (Sally,  Jefferson  Drum, 
Perry  Como)  and  Polaroid-Land  Corp. 
(Steve  Allen),  while  radio-tv  spot  continued 
to  be  used  for  E&J  Gallo  Winery  (syndi- 
cated films)  and  Venus  Pen  &  Pencil  Corp. 
(radio  spot). 

KEYES,  MADDEN  &  JONES:  Combined  tv- 
radio  billing  $7,705  million;  $7.13  million 
in  television  ($1-58  million  in  network, 
$5.55  million  in  spot);  $575,000  in  radio 


($200,000  in  network,  $375,000  in  spot); 
tv-radio  share  of  overall  billing:  43%. 

In  actual  billings  KM&J  gained  only  a 
little  over  $350,000  for  the  year — but  that's 
not  the  whole  story.  Billings  on  four  new 
accounts  were  slow  in  mounting.  New 
clients:  Florists  Telegraph  Delivery  Assn. 
(from  Grant  Adv.),  Congoleum-Nairn,  Oral 
Roberts  Evangelistic  Assn.  and  Weco  Pro- 
ducts Co.  new  push-button  toothpaste.  Lost 
client:  W.  A.  Sheaffer  Pen  Co.  (radio-tv). 
All  told,  the  agency  picked  up  over  $6 
million  in  overall  billings. 

As  a  result,  KM&J  leaned  heavily  to  spot 
tv  in  campaigns  that  started  late  in  the 
year,  and  potential  billings  are  not  reflected 
in  account  gains.  Examples:  Since  it 
dropped  Grant,  FTDA  is  now  in  top  25  tv, 
50  radio  markets,  with  as  many  as  30-55 
spots  per  day;  Congoleum-Nairn  bought 
Shirley  Temple  on  NTA's  Film  Festival 
and  spots,  embracing  101  stations,  for 
October-December,  as  well  as  radio  spots 
on  216  stations,  including  participations  on 
CBS  Radio  daytime  shows;  and  half-hour 
Oral  Roberts  programs  (total  budget  in 
excess  of  $1  million)  in  certain  markets, 
starting  last  September. 

Brown  &  Williamson  (Raleigh  cigarettes) 
continued  on  network  tv  with  It  Could  Be 
You,  Queen  for  a  Day  (NBC-TV)  and  the 
new  Jimmy  Dean  Show  (CBS-TV),  plus 
the  Ziv-syndicated  Mackenzie's  Raiders. 
Among  other  spot  clients:  Pinex  Co., 
Francois  Pope  &  Sons  Foods. 

EMIL  MOGUL  CO.:  Combined  tv-radio  bill- 
ing $7.49  million;  $5.64  million  in  television 
($3.1  million  in  network,  $2.54  million  in 
spot);  $1.85  million  in  radio  (all  spot);  tv- 
radio  share  of  overall  billing:  69%. 

Though  Mogul's  total  billing  picture  grew 
brighter  this  year,  its  radio-tv  share  de- 
clined proportionately — a  drop  that  can  be 
linked  directly  to  stepped  up  print  cam- 
paigning at  Mogul  which  last  year  placed 
75%  of  its  billing  in  broadcast  media. 

Its  biggest  broadcast  account  continued 
to  be  Revlon  (Hi  and  Dri,  Top  Brass — 
among  new  products  assigned)  which  it 
placed  both  in  spot  and  network  tv  (Garry 
Moore,  Keep  Talking  and  the  two  $64,000 
quiz  programs  and  Bid  V  Buy  all  on  CBS- 
TV;  and  for  Esquire  shoe  polishes.  Perry 
Como,  NBC-TV).  In  radio  spot,  Mogul's 
leader  was  again  Rayco,  but  Mogul's 
strength  in  regional  and  local  spot  was 
shown  by  Barney's  Clothes,  among  others. 
Other  radio-tv  spot  users:  Ronzoni,  Gold 
Medal  Candy,  Dr.  Pierce's  Proprietaries, 
etc.  Next  year  Mogul's  billing  will  increase 
radically  with  the  acquisition  of  Breakstone 
Foods  Div.  of  National  Dairy  Products  and 
the  merger  with  Lewin,  Williams  &  Saylor, 
which  should  bring  total  1959  billings  at 
the  start  to  about  $20  million. 

DONAHUE  &  COE  INC.:  Combined  tv-radio 
billing  $7.2  million;  $5.6  million  in  tele- 
vision ($1.12  million  in  network,  $4.48  mil- 
lion in  spot);  $1.6  million  in  radio  (all  spot); 
tv  radio  share  of  overall  billing:  25% . 

D&C  made  its  debut  last  year  among  the 
top  50  but  this  year  showed  signs  of  de- 
clined radio-tv  billing — due  in  the  main 


to  its  loss  (after  but  a  few  months)  of  the 
B.  T.  Babbitt  account  (Bab-O,  other  cleans- 
ers) to  the  new  Brown  &  Butcher  agency. 
However,  Babbitt's  total  billing  loss  was 
offset  by  the  acquisition  late  in  the  year 
of  two  radio-tv-using  west  coast  accounts — 
the  Los  Angeles  Pepsi-Cola  bottler  and 
Alpha-Beta  food  stores.  Three  staple  ac- 
counts expanded  their  radio-tv  allocations: 
Corn  Products'  Bosco  (which  entered  Ca- 
nadian tv),  E.  F.  Drew's  Tri-Nut  margarine 
(100%  tv  spot)  and  Pearson  Pharmacal's 
Eye-Gene,  Sakrin  and  Ennds. 

COHEN  &  ALESHIRE:  Combined  tv-radio 
billing  $7  million;  $3.6  million  in  television 
($1.1  million  in  network,  $2.5  million  in 
spot);  $3.4  million  in  radio  ($1  million  in 
network,  $2.4  million  in  spot);  tv-radio  share 
of  overall  billing:  80%. 

The  agency  maintained  its  level  during 
the  year  but  did  so  by  spreading  its  billing 
more  equally  over  radio  and  tv:  last  year  it 
was  heavy  in  tv,  quite  light  in  radio.  Grove 
Labs  is  C&A's  big  billing  broadcast  adver- 
tiser, in  spot  and  network,  both  radio  and 
tv;  Chattanooga  Medicine  is  a  spot  tv  adver- 
tiser as  are  Pharma-Craft,  Lydia  E.  Pinkham 
medicine,  Kiwi  shoe  polish,  Frenchette  Co. 
and  F.  W.  Fitch  Co.  Fitch  and  Frenchette 
are  spot  radio  users.  Kiwi  is  on  Yankee  Net- 
work news.  Among  shows:  CBS  Radio's  Im- 
pact package  and  NBC  Radio's  Monitor;  in 
tv.  Panorama  Pacific  on  CBS-TV  and  To- 
day on  NBC-TV. 

WARWICK  &  LEGLER  INC.:  Combined  tv- 
radio  billing  $7  million;  $5.5  million  in 
television  ($3  million  in  network,  $2.5  mil- 
lion in  spot);  $1.5  million  in  radio  ($1.3 
million  in  network,  $200,000  in  spot);  tv- 
radio  share  of  overall  billings:  35%. 

Despite  a  30%  gain  in  overall  billing, 
W&L's  radio-tv  share  dropped  5%  from 
1957.  Yet  tv  spending  alone  rose  $1.8 
million  (all  from  spot  placement).  This  is 
accountable  to  its  swelling  Revlon  coffer 
as  well  as  new  business  from  Warner- 
Lambert  Pharmaceutical  Co.  (Bromo- 
Seltzer  and  other  products),  Mennen  Co. 
(Gold  Crest  products,  deodorants,  Skin 
Bracer  picked  up  from  Marschalk  &  Pratt 
and  McCann-Erickson.)  It  took  over  as 
agency  of  record  on  all  Revlon  network 
shows. 

GORDON  BEST  ADV.:  Combined  tv-radio 
billing  $6.8  million;  $5.7  million  in  tele- 
vision ($2.1  million  in  network,  $3.6  million 
in  spot);  $1.1  million  in  radio  ($300,000  in 
network,  $800,000  in  spot);  tv-radio  share 
of  overall  billing:  63% . 

Gordon  Best  continued  in  the  Top  50, 
despite  a  decline  of  $500,000  in  broadcast 
billings.  Best  broadcast  users  acquired  in 
1958  include  Campana's  Italian  Balm, 
heavy  in  radio-tv  spot;  Lake-Shore  honey, 
heavy  in  spot  tv,  and  Yarn-Glo  Sweater 
Bath,  currently  in  spot  and  shortly  to  enter 
network  radio.  Helene  Curtis  (Shampoo 
Plus  Egg,  Suave),  continued  this  year  as  a 
sponsor  of  CBS-TV's  What's  My  Line?,  after 
last  season's  co-sponsorship  of  CBS-TV's 
Gale  Storm  Show. 

CONTINUED  PAGE  58 


Page  56    •    November  24,  1958 


Broadcasting 


ABC  Television,  this  fall,  is  the  only  network  to  increase 


its  evening  share  of  audience  over  last  year.  To  our 


sponsors,  to  our  affiliated  stations,  and  most  particularly 


to  all  the  families  who  tune  us  in,  our  thanks. 


irces:l.  National  Nielsen  first  and  second  October  Reports  1958  vs.  1957.  Average  share  of  audience  for  sponsored 
programs,  7:30-10:30  P.M.,  NYT.  2.  Trendex  Reports  for  same  program  periods,  November,  1958  vs.  1957. 


ABC  TELEVISION 


ADVERTISERS  &  AGENCIES  CONTINUED 


REACH,  McCLINTON:  Combined  tv-radio 
billing  $6,057  million;  $5.85  million  in  tele- 
vision ($4.05  million  in  network,  $1.8  mil- 
lion in  spot);  $207,000  in  radio  (all  spot); 
tv-radio  share  of  overall  billing:  33%. 

On  the  strength  of  its  handling  The 
Prudential  Insurance  Co.  of  America's 
Twentieth  Century  on  CBS-TV,  Reach,  Mc- 
Clinton's  broadcast  billing  last  year  placed 
the  agency  in  the  Top  50  listing.  Also  serv- 
iced by  Reach,  McClinton:  a  big  spot  tv  ad- 
vertiser, International  Latex,  which  in  addi- 
tion to  its  non-billed  barter  use,  does  bill 
some  newly-purchased  spot  and  commercial 
tv  production  through  the  agency. 

GEYER  ADV.:  Combined  tv-radio  billing 
$5.85  million;  $4.35  million  in  television 
($3.3  million  in  network,  $1.05  million  in 
spot);  $1.5  million  in  radio  ($500,000  in 
network,  $1  million  in  spot);  tv-radio  share 
of  overall  billing:  30%. 

Although  Geyer  gained  a  number  of 
small  accounts,  they  were  almost  wholly 
industrial,  billing  nothing  in  broadcast 
media.  The  slight  increase  of  $400,000 
over  last  year's  radio-tv  billing  is  explained 
by  the  higher  costs  of  television  and  does 
not  reflect  new  broadcast  activity.  Geyer's 
principal  network  advertiser  continued  to 
be  American  Home  Products  Corp.  (Boyle- 
Midway  Div.)  which  participated  in  Love 
of  Life,  Secret  Storm  and  Doug  Edwards 
and  the  News  (CBS-TV),  and  sponsored 


Perhaps  the  new  commercial  for  But- 
ter-Nut Instant  Coffee,  created  by  Stan 
Freberg  Ltd.,  Los  Angeles,  for  Paxton 
&  Gallagher  Co.,  Omaha,  and  its  agency. 
Buchanan-Thomas,  will  revitalize  the 
subliminal  school  of  commercials. 

The  subliminal  commercial  is  one  of 
three  animated  cartoons  to  be  used  for 
Butter-Nut  Instant  Coffee  (the  other  two 
are  now  in  production)  and  is  now  being 
broadcast  in  one-minute  and  10-second 
versions  on  30-40  midwestern  tv  sta- 
tions, along  with  radio  commercials. 

Here's  how  the  commercial  goes: 


Flustered  announcer  explains  this  is 
to  be  "subloobinub  .  .  .  sublimeenium" 
commercial  and  starts  to  tell  funny  story 
during  sp  message.  Fizzing  sound  grows, 
erupting  into  skyrocket,  drowning  out 
announcer.  Explosion  marks  start  of 
fireworks  that  animate  into  "Instant 
Butter-Nut  Coffee."  Band  plays  wildly. 

As  announcer  continues  funny  story, 
an  eagle  carrying  banner,  little  guy  with 


Ziv's  Mike  Hammer  on  a  syndicated  basis. 
AHP  also  spot  advertised  in  tv.  American 
Motors  Corp.'s  Rambler  continued  on  NBC 
Radio's  Monitor,  also  used  CBS  Radio's 
"Impact"  participation  plan  and  used  short- 
run  spot  campaigns  as  did  AMC's  Kelvinator 
division  for  home  washers.  The  latter  also 
used  NBC-TV's  daytime  Price  Is  Right  and 
Play  Your  Hunch. 

EDWARD  H.  WEISS:  Combined  tv-radio  bill- 
ing $5.7  million;  $5  million  in  television 
($3  million  in  network,  $2  million  in  spot); 
$700,000  in  radio  ($500,000  in  network, 
$200,000  in  spot);  tv-radio  share  of  overall 
billing:  43%. 

After  emphasis  on  network  tv  properties 
earlier  this  year,  the  Weiss  agency  shifted 
primary  emphasis  to  spot  radio  and  tv  in 
the  last  six  months  of  1958,  with  virtually 
all  its  clients  involved  in  such  activity. 

Earlier,  Weiss  network  activity  involved 
Perry  Mason  for  Purex,  Dick  &  the  Duch- 
ess for  Helene  Curtis  and  Mogen  David 
Wine  Corp.,  Gale  Storm  Show  for  Curtis, 
Beat  the  Clock  for  Mogen  David,  and  Tic 
Tac  Dough  for  H.  W.  Gossard  (foundation 
garments) .  As  of  November,  Weiss  was 
still  active  for  Curtis  in  network  tv — What's 
My  Line?*  and  for  Amity  Leather  Prod- 
ucts (Rolfs  Div.)  on  Jack  Paar  Show  (start- 
ing Nov.  26).  In  network  radio  Mogen 
David  had  participations  in  Arthur  God- 
frey's morning  strip  and  in  such  programs 
as  Monitor,  Dateline,  News  of  the  Day, 


THE  'SP'  IN  SPOOF 


placard,  and  an  elephant  go  by. 
Announcer  nears  end  of  story  with 


backgrounds  giving  message  that  it  took 
five  years  to  make  the  coffee  but  "it  was 
worth  it"  (accompanied  by  dancing 
girls).  Final  backgrounds  bring  out 
Instant  Butter-Nut  Coffee  as  announcer 
completely  breaks  up  on  punch  line  of 
funny  story.  Nobody  in  audience  laughs. 
Crushed  announcer  slinks  offstage. 


Bandstand  and  various  soap  operas. 

Active  in  spot  radio  and/ or  tv  were  such 
clients  as  Mogen  David,  Sealy  of  Chicago, 
Amity,  John  B.  Canepa  Co.  (Red  Cross 
macaronis,  spaghettis,  etc),  Jose  Esca- 
lante  Co.  (Corina  cigars),  Perk  Dog  Food 
Co.,  Curtis,  Little  Crow  Milling  Co..  and 
Carling  Brewing  Co.  (Stag  beer). 

*  [Editor's  Note:  Curtis  has  notified 
CBS-TV  it  is  dropping  its  sponsorship, 
effective  Feb.  1,  1959]. 

C.  J.  LaROCHE:  Combined  tv-radio  billing 
$5.28  million;  $4.98  million  in  television 
($3.45  million  in  network,  $1.53  million  in 
spot);  $300,000  in  radio  ($50,000  in  net- 
work, $250,000  in  spot);  tv-radio  share  of 
overall  billing:  33%. 

The  agency's  strength  is  in  television, 
Revlon  and  Norelco  supplying  the  most 
billing  (Revlon  in  Garry  Moore  on  CBS-TV 
and,  earlier  this  year,  Walter  Winchell  File 
on  ABC-TV  which  went  off  the  air,  as  well 
as  product  exposure  via  LaRoche  on  other 
Revlon  network  programs,  and  Norelco 
participation  in  NBC-TV's  Jack  Paar,  Steve 
Allen  and  NBC  News).  Spot  activity  cen- 
ters on  Revlon,  Norelco  and  Necco  wafers. 

FLETCHER  D.  RICHARDS  INC.:  Combined 
tv-radio  billing  $5  million;  $3.4  million  in 
television  ($2  million  in  network,  $1.4  mil- 
lion in  spot);  $1.6  million  in  radio  ($500,- 
000  in  network,  $1.1  million  in  spot);  radio- 
tv  share  of  overall  billing:  27%. 

Although  growing  in  size  and  accounts 
through  several  mergers,  the  Richards 
agency  this  year  faced  two  major  losses. 
It  lost  American  Machine  &  Foundry  Corp. 
to  Cunningham  &  Walsh  and,  with  it,  size- 
able network  billing  (ABC-TV's  Bowling 
Stars  and  NCAA  football  on  NBC-TV)  and 
potential  billing  on  summer-long  tv  spot 
and  Steve  Lawrence-Eydie  Gorme  Show 
(both  placed  by  C&W).  Later  in  the  year 
Eugene  I.  Harrington  pulled  out  as  president 
to  join  Honig-Cooper  &  Miner  as  agency 
head,  taking  with  him  Bank  of  California, 
Woolite,  Western  Pacific  Railroad  and  the 
California  portion  of  Squirt  Bottling  Co. 
(though  Richards  retained  the  Chicago  and 
Mexico  bottlers).  Merger  with  Harris- 
Harlan-Wood  (outgrowth  of  west  coast  of- 
fice of  Brooke,  Smith,  French  &  Dorrance) 
equalized  loss  of  Mr.  Harrington  and  clients 
but  did  not  offset  AMF's  departure. 

HONIG-COOPER,  HARRINGTON  & 
MINER:  Combined  tv-radio  billing  $5  mil- 
lion; $4  million  in  television  (all  spot);  $1 
million  in  radio  (all  spot);  tv-radio  share  of 
overall  billing:  45%. 

Strong  spot  advertisers  helped  push  this 
west  coast  agency  into  the  Top  50  list  this 
year  for  the  first  time.  It  is  the  only  one  in 
the  list  with  no  network  billing.  The  present 
agency  is  the  product  of  a  three-way  merger 
of  older  agency  entities  well-known  to  sta- 
tion salesmen  and  representatives  west  of 
the  Rockies:  San  Francisco-based  Honig- 
Cooper,  Los  Angeles-based  Dan  B.  Miner 
Co.  and  Eugene  I.  Harrington,  former  presi- 
dent of  Fletcher  D.  Richards  Inc.,  New 
York.  Accounts  in  broadcast  include:  Italian 
Swiss  Colony  wine,  Clorox,  S&W  Fine 
Foods,  Interstate  Bakeries,  Bank  of  Cali- 
fornia and  Squirt  Beverages  (West  Coast). 


PREVIEW:  BUTTER-NUT  USES 


Page  58    •    November  24,  1958 


Broadcasting 


TimJoer. . . 


ANOTHER  OF  MINNESOTA'S  GIANT  INDUSTRIES! 
50,000  workers  earn  $134,000,000 

annually  .  .  .  and  they  ALL  LIVE  and 
SPEND  in  KDAL—  KDAL-TV  land! 


iDioj  fK  Q  /V  L)iTE;L's';risioK 


CBS  •  DULUTH 


ASK    AVERY  -  KNO  DEL 


/ 


One  of  a  series  of  salutes  to  successful 
Television  and  Radio  stations  across 
the  nation  .  . .  and  to  the  Northwest 
Schools  graduates  who  have  contrib- 
uted to  their  success. 

KLZ-TV 
Channel  7 


DENVER,  COLORADO 


JOAN  FIELDS,  Continuity  Editor 

The  management  of  KLZ-TV  has  this  to  say  of  Joan  Fields, 
Northwest  Schools  graduate:  "Joan  has  been  with  us  for 
two  years,  and  has  been  a  valuable  asset  in  our  Continuity 
Department.  Besides  handling  our  continuity,  she  is  an 
integral  part  of  our  Production  Department.  When  called 
upon  she  even  performs  in  front  of  the  camera  for  live 
commercials." 


JACK  TIPTON,  Station  Manager 

SALUTE  TO  KLZ-TV,  Denver,  Colorado— Award 
Winning  Station. 

The  first  call  letters  heard  in  the  State  of  Colorado 
were  KLZ  Radio.  This  pioneer  radio  station  has 
been  on  the  air  for  36  years,  and  was  joined  by 
KLZ-TV  in  1953. 

Channel  7  went  on  the  air  on  November  1,  1953, 
to  serve  the  city  of  Denver  and  the  State  of  Colo- 
rado. Transmitting  facilities  are  on  top  of  Lookout 
Mountain,  making  the  antenna  height  2,380  feet 
above  Denver.  Operating  with  316  KW  of  power, 
KLZ-TV  reaches  34  counties  in  Colorado,  Wyo- 
ming and  Nebraska. 

In  the  past  five  years,  over  300  live  remote  tele- 
casts have  been  aired  by  KLZ-TV.  .  .  and  78%  of 
the  present  staff  has  been  with  the  station  since 
its  debut  in  1953. 

Among  the  outstanding  awards  won  by  this  out- 
standing station  are : 

The  George  Foster  Peabody  Award  for  1958 — won  by  the  live 
KLZ-TV  production  "PANORAMA". 

Sigma  Delta  Chi  Award  for  Outstanding  Reporting  won  by  the 
KLZ-TV  News  Department  for  1958,  and  a  Distinguished  Achieve- 
ment Award  from  the  Radio  &  Television  News  Directors  Association. 

CBS  Television  Films  Award  for  1958  won  by  the  Promotion  Dept. 

Colorado  Medical  Society  presented  KLZ-TV  a  special  award. 


For  further  information 

on  Northwest  training  and  graduates  available  in  your  area,  write,  phone  or  wire 


NORTHWEST  SCHOOLS 


1221  N.W.  21st  Avenue,  Portland  9,  Oregon 
Phone  CApitol  3-7246 
737  N.  Michigan  Avenue,  Chicago  •  6362  Hollywood  Blvd.,  Hollywood 


ADVERTISERS  &  AGENCIES  CONTINUED 


WHY  THEY  KEEP  ON  BUYING  RADIO 

Seven  big  customers  show  RAB  audience  of  700  the  radio  way  to  sales 


Case  after  case  of  sales  success  with  radio 
was  recounted  last  week  as  the  Radio  Ad- 
vertising Bureau  held  its  fourth  annual  Na- 
tional Radio  Advertising  Clinic  before  some 
700  advertising,  sales  and  broadcast  execu- 
tives in  New  York. 

The  two-day  clinic  was  broken  into  three 
workshops:  one  dealing  with  success  stories, 
one  with  the  creation  of  radio  commercials 
and  one  consisting  of  a  series  of  roundtables 
at  which  station  officials  put  pointed  ques- 
tions to  media  buyers. 

In  the  opening  session  Tuesday  (Nov. 
18),  presided  over  by  Kenyon  Brown  of 
KFOX  Long  Beach,  Calif.,  RAB  board 
chairman,  and  Allen  M .  Woodall  of  WDAK 
Columbus,  Ga.,  RAB  executive  committee 
chairman,  seven  advertisers  spelled  out  de- 
tails of  their  own  successful  usage  of  radio. 
They  were:  Robert  M.  Woods,  vice  presi- 
dent, Eskimo  Pie  Corp.;  William  M.  Ehart, 
advertising  director,  National  Airlines;  Bern- 
ard J.  Wiernik,  sales  and  advertising  vice 
president,  Mogen  David  Wine  Corp.;  Martin 
Morici,  sales  and  advertising  vice  president, 
Contadina  Foods;  John  F.  Ambrose,  execu- 
tive vice  president,  Sterling  Silversmiths 
Guild  of  America;  Vincent  La  Rosa,  Adver- 
tising and  marketing  vice  president,  V.  La 
Rosa  &  Sons,  and  Fred  R.  Cross,  advertising 
director,  Alemite  Div.,  Stewart-Warner 
Corp. 

ICE  CREAM  •  Mr.  Woods,  pointing  out 
that  Eskimo  Pie  Corp.  has  used  radio  since 
1928,  said  radio  "deserves  much  credit  for 


Eskimo  Pie  being  where  it  is  today" — in 
the  position  of  selling  more  than  300  million 
Eskimo  Pies  in  1957.  The  company,  he  said, 
has  always  spent  more  than  half  of  its  ad- 
vertising budget  in  radio;  this  year  the  figure 
comes  to  51%. 

Eskimo  Pie,  a  division  of  Reynolds  Met- 
als, has  been  estimated  by  RAB  to  stand 
28th  among  radio  spot  users  in  the  second 
quarter  of  1958.  Said  Mr.  Woods: 

"From  April  to  June  of  this  year  we  used 
3,272  one-minute  spots  and  2,313  10-second 
spots.  We  also  scheduled  144  20-second 
spots.  We  have  found  that  saturation  spot 
advertisements  beamed  into  the  home  on 
the  days  Mrs.  Housewife  does  her  shopping 
is  a  powerful  stimulant  for  sales." 

He  said  Eskimo  Pie  chose  radio  as  its 
major  medium  because  of  its  ( 1 )  flexibility; 
(2)  economy,  which  he  called  the  best  in 
the  market  today  on  a  cost-per-thousand 
basis,  and  (3)  maximum  penetration. 

AIRLINES  •  Mr.  Ehart  said  radio  "is  ideal- 
ly patterned"  for  National  Airlines'  needs 
and  accordingly  is  the  line's  exclusive  me- 
dium. In  the  past,  he  said,  National  used 
several  media,  including  tv,  which  proved 
successful.  But  several  factors,  including  a 
presentation  by  RAB's  vice  president  and 
general  manager,  John  F.  Hardesty,  moved 
the  company  toward  radio,  he  explained. 
He  added  that  every  study  seemed  to  show 
that  radio  was  "gaining  in  stature  and  vital- 
ity" and  also  met  National's  needs. 

A  test  in  the  New  York  area  a  few 


months  ago,  Mr.  Ehart  reported,  jammed 
National's  switchboards.  In  Norfolk,  Va., 
when  a  competing  airline  was  on  strike, 
radio  first  overtaxed  the  company's  reserva- 
tion facilities  and  then,  after  a  copy  change 
to  explain  that  reservations  were  not  neces- 
sary, successfully  diverted  the  reservation 
traffic  to  the  airport.  "No  other  media  could 
have  done  the  job  so  well,"  he  declared. 

Mr.  Ehart  said  National  currently  uses 
radio  in  24  East  and  Gulf  Coast  markets 
with  about  420  announcements  a  week  on 
35  stations.  The  announcements  are  pre- 
pared in  four  lengths  to  allow  for  flexibility 
and  still  keep  openings  and  closings  identi- 
cal. "National  goes  with  radio,"  Mr.  Ehart 
concluded. 

WINE  •  Mr.  Wiernik  posed  a  "challenge  to 
the  radio  industry" — to  prove  that  Mogen 
David  was  right  in  switching  predominantly 
to  radio  this  year.  He  said  research  had 
showed  that  radio  offered  values  that  past 
campaigns  did  not  have,  and  that  it  "would 
be  able  to  reduce  advertising  costs  without 
reducing  advertising  effectiveness."  He  con- 
tinued: 

"Radio  would  give  us  frequency  of  mes- 
sage, broader  coverage  and  enough  flexibil- 
ity to  reach  men  and  women  during  many 
parts  of  the  day.  Of  great  value  also  would 
be  radio's  unique  ability  to  register  impres- 
sions while  listeners  were  engaged  in  some 
other  activity,  such  as  cooking,  sewing  or 
eating. 

"Accordingly,  this  year  we  devoted  a  large 


CONTADINA'S  MORICI 

Broadcasting 


SILVERSMITHS'  AMBROSE 


LA  ROSA'S  LA  ROSA 


ALEMITE'S  CROSS 
November  24,  1958    •    Page  61 


ADVERTISERS  &  AGENCIES  continued 


RAB  HONORS  TOP  SPOT  CREATORS 


Winston — and  seven  other  radio-ad- 
vertised products — sounded  good,  like 
radio  commercials  should,  as  Radio  Ad- 
vertising Bureau  last  week  gave  a  gold- 
plated  disc  of  each  of  the  year's  "best" 
spots  to  the  men  and  agencies  responsi- 
ble. 

Making  the  awards  at  the  fourth  an- 
nual RAB-sponsored  National  Radio  Ad- 
vertising Clinic  (see  story,  page  61)  was 
Kenyon  Brown,  RAB  board  chairman. 
Cited  were  the  leaders  of  the  agency 
teams — copywriters,  musicians,  direc- 
tors, account  men — who  supervised  the 
overall  execution.  They  were:  Jack 
Macheca  (vice  president,  D'Arcy  Adv.) 
for  Anheuser-Busch's   Budweiser  beer; 


Edward  H.  Mahoney  (radio-tv  vice  presi- 
dent, Cunningham  &  Walsh)  for  Con- 
tadina  Foods'  tomato  paste;  Lawrence 
Mcintosh  (executive  vice  president,  Grant 
Adv.)  for  Chrysler  Corp.'s  Dodge  Div.; 
Guild  Copeland  (senior  vice  president, 
Lennen  &  Newell)  for  P.  Lorillard  Co.'s 
Newport  filter  cigarette;  Joseph  Spery 
(radio-tv  manager,  Campbell  -  Mithun 
Inc.)  for  Northwest  Orient  Airlines;  Ed- 
win Cox  (board  chairman,  Kenyon  & 
Eckhardt,  for  Pepsi-Cola  Co.;  Paul 
Caravatt  (vice  president,  Ogilvy,  Benson 
&  Mather)  for  Tetley  Tea  Co.,  and  Grant 
Thompson  (vice  president,  William  Esty 
Co.)  for  R.  J.  Reynolds  Tobacco's  Wins- 
ton brand. 


part  of  our  budget  to  network  radio.  We  are 
currently  using  42  spots  per  week  on  prac- 
tically all  stations  of  the  NBC  Radio  net- 
work, plus  a  concentrated  schedule  of  local 
radio  spots  in  104  markets. 

"So  far  we  have  received  a  great  deal  of 
favorable  comment  on  this  new  commercial 
approach.  Our  entire  radio  advertising  cam- 
paign is  being  noticed,  talked  about  and, 
more  important,  is  selling  wine." 

Mogen  David's  advertising  budget,  Mr. 
Wiernik  noted,  is  up  from  $8,500  in  the 
early  days  to  more  than  $3.5  million  this 
year.  He  expressed  the  hope  that  the  radio 
industry  would  follow  an  "enlightened  pol- 
icy" regarding  its  restrictions  on  advertising 
— presumably  referring  to  current  self-im- 
posed bars  against  hard-liquor  advertising. 

He  also  advised  broadcasters  to  "promote 
radio."  In  so  doing,  he  said,  they  also  will 
be  promoting  advertisers'  products. 
TOMATO  PASTE  •  Mr.  Morici  said  that 
Contadina  for  the  past  four  years  has  con- 
centrated on  radio  "for  a  selfish  reason — we 
want  to  sell  our  products."  The  company's 
experience,  he  said,  shows  that  "radio  is  a 
pretty  terrific  medium."  October  sales  fig- 
ures, he  continued,  "set  an  all-time  record" 
and  "much  of  the  credit  must  go  to  radio." 

When  Contadina  first  got  into  radio  in 
1954,  Mr.  Morici  said,  the  campaign  was  so 
successful  that  "we  were  actually  completely 
out  of  product  long  before  the  new  crop  of 
tomatoes  was  ready  for  harvesting. 

"Currently  we  use  commercials  in  two 
eight-week  flights  per  year,  rather  than  on  a 
continuing  52-week  basis.  We  attempt,  dur- 
ing these  flights,  to  dominate  the  medium 
with  as  heavy  a  schedule  as  possible.  We  buy 
up  to  180  spots  per  week  in  a  market.  In 
other  words,  when  we  do  advertise,  we  at- 
tack with  saturation  impact.  During  this 
time  we  hope  to  establish  buying  habits  and 
brand  loyalty.  We  buy  7  a.m.  to  4  p.m.  to 
reach  the  housewife." 

SILVERWARE  •  Mr.  Ambrose  said  the 
Sterling  Silversmiths  Guild  had  asked  nine 
agencies  how  to  put  the  Sterling  story  across 
and  that  the  agency  that  won  the  account, 
Fuller  &  Smith  &  Ross,  had  advocated 
radio. 

"They  sold  us  on  [radio's]  selectivity  in 
terms  of  the  audience  we  wanted  to  reach 


and  the  informality  of  radio  as  a  natural 
asset  for  our  attitude-changing  campaign," 
he  said,  explaining  that  the  goal  was  to 
make  women  aware  of  sterling  silver  and 
show  them  its  importance  in  daily  living. 

"Further,  they  explained  radio  could  aug- 
ment and  amplify  the  advertising  of  our  in- 
dividual manufacturers,  instead  of  merely 
duplicating  it.  The  creative  theme  they  de- 
veloped, which  we  still  use,  is:  'Sterling  is 
for  now  .  .  .  and  for  you'." 

Paraphrasing  the  slogan,  he  told  the  agen- 
cy, advertiser  and  broadcaster  audience: 
"Radio  is  for  now  .  .  .  and  for  you." 
MACARONI  •  Mr.  La  Rosa  said  that  for 
his  company  "radio  has  been  important 
for  over  a  quarter-century."  He  said  he 
could  not  remember  a  time  when  radio 
was  not  valuable,  nor  envision  a  time  when 
it  would  not  be.  Radio  has  proved  itself  to 
be  a  "get-more-sales  medium,"  he  declared, 
describing  La  Rosa's  usage  thus: 

"We  tailor  our  spot  radio  coverage  to 
give  us  saturation  in  the  individual  mar- 
kets we  reach.  We  also  try  to  get  additional 
mileage  .  .  .  for  example,  when  we  prepare 
a  mailing  piece  for  key  buyers  we  give  them 
the  frequency  of  spots  we  are  using,  where 
they  can  find  them  on  the  dial. 

"Our  commercials  are  getting  played 
back  to  us  as  never  before.  Second,  we  get 
letters — including  letters  saying  the  local 
store  has  run  out  of  the  products  we  are 
advertising,  and  asking  where  they  can  be 
purchased." 

OIL  ADDITIVE  •  Mr.  Cross,  whose  alemite 
CD-2  motor  oil  additive  puts  virtually 
100%  of  a  $1  million  advertising  budget 
into  radio,  offered  these  "musts"  which  he 
said  radio  delivers  for  his  product's  cam- 
paign: (1)  continuity  of  advertising,  (2)  male 
audience,  (3)  low  cost,  (4)  auto  audience 
and  (5)  "a  good  program  setting,  to  estab- 
lish a  recognizable  pattern  around  the 
country." 

"Radio  alone  was  able  to  do  these  things 
for  us,"  said  Mr.  Cross.  "Right  from  the 
start  we  standardized  on  the  one-minute 
commercial  and  a  pattern  of  radio  news  to 
be  purchased  during  driving  hours.  .  .  .  We 
have  added  two  companion  products  to  the 
line  and  I  am  happy  to  report  that  in  the 
face  of  a  rather  severe  recession  in  the  auto- 


Page  62 


November  24,  1958 


motive  and  petroleum  industries,  our  sales 
of  these  automotive  chemicals  for  1958  are 
ahead  of  any  previous  year." 
WRITING  COMMERCIALS  •  In  the 
Tuesday  afternoon  NRAC  session  Handley 
Norins,  vice  president  and  copy  director  of 
Young  &  Rubicam,  offered  some  rules  for 
writing  radio  commercials  in  a  speech  on 
"Radio:  A  New  Frontier  for  Copywriters." 
His  rules  included: 

(1)  Become  aware  of  sound;  (2)  select 
the  product's  prospects;  (3)  get  attention 
fast;  (4)  state  the  main  sales  points  clearly; 
(5)  repeat  the  main  sales  points;  (6)  avoid 
disagreeable  sounds,  and  (7)  throw  away  the 
book — be  different. 

"The  important  thing  is  to  seize  the 
listener's  attention,  and  then  tell  him  you're 
selling  something,"  Mr.  Norins  said.  He 
did  not  rule  out  the  so-called  "straight- 
sell"  commercial,  delivered  by  an  announcer 
or  local  personality,  so  long  as  the  an- 
nouncement "has  character."  He  said,  "Be 
simple,  idiomatic — and  avoid  tricky,  lit- 
erary sentences.  Make  sure  your  transcribed 
announcements  are  thoughtfully  cast  and 
use  phrases  that  ring  'true.' 
CREATIVE  ROSTER  •  Other  speakers  at 
the  creative  session,  along  with  Mr.  Norins, 
included  the  following  agency  executives 
who  reported  on  their  development  of 
these  commercials:  Harry  B.  Bressler,  vice 
president  and  director  of  radio-tv  commer- 
cials, Doherty,  Clifford,  Steers  &  Shenfield 
for  Borden's  milk  and  other  products;  Ar- 
thur A.  Fischer,  president  and  media  direc- 
tor, Cole,  Fischer  &  Rogow,  for  Bon  Ami 
cleanser;  Joseph  Forest,  vice  president  and 
commercial  radio-tv  director,  William  Esty 
Co.,  for  Ballantine  beer;  Ray  J.  Mauer,  vice 
president  and  assistant  creative  director, 
Geyer  Adv.,  for  Rambler  automobile,  and 
William  H.  Schneider,  vice  president  and 
chairman  of  the  plans  board,  Donahue  & 
Coe,  for  Carolina  rice. 
PLEA  FOR  PUBLIC  SERVICE  •  In  the 
NRAC  luncheon  speech  Tuesday,  Michigan 
Gov.  G.  Mennen  Williams  said  radio  and 
television  are  "the  only  source"  of  current 
information  for  many  Americans,  and  urged 
broadcasters  to  take  advantage  of  "this  great 
opportunity  for  public  service."  He  sug- 
gested that  stations  set  aside  specific  times 
for  public  service  programs.  In  this  field,  he 
told  broadcasters,  "you  represent  one  of  the 
most  important  media." 

"I  would  suggest,"  he  said,  "that  a  council 
be  established  to  select  public  interest  issues 
to  be  discussed.  Representatives  of  govern- 
ment, political  parties,  the  major  interest 
groups  in  the  nation,  sponsors  and,  of  course, 
the  radio  industry  should  be  represented. 
"Naturally,  the  council  would  only  recom- 
mend, and  the  industry  in  the  final  analysis 
would  have  to  assume  its  own  responsibility 
of  choice.  .  .  . 

"How  would  this  be  financed?  I  suggest 
that  it  must  be  financed  both  by  the  net- 
works and  by  the  advertisers.  I  suggest  that 
modern  industry,  as  Mr.  Edward  R.  Mur- 
row  has  stated  so  well  [Trade  Assns.,  Oct. 
20],  has  a  vital  stake  in  the  preservation  of 
this  nation  and  that  it's  not  too  much  to  ask 
that  it  accept  responsibility  to  open  chan- 
nels of  information  for  the  public." 

Broadcasting 


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radar  on  every  plane,  deluxe  First  Class 
or  economical  Air  Coach."  Next  time  you 
plan  to  travel,  for  extra  care,  fly  United, 
the  Radar  Airline.  For  reservations,  call 
United  Air  Lines  or  your  travel  agent. 


Broadcasting 


November  24,  1958    •    Page  63 


To  a  child,  one  minute  is  as  fascinating  as  the  next.  To  a  timebuyer,  minutes  are 
not  child's-play.  Judging  each  one  by  the  company  it  keeps,  he  demands  program 
surroundings  that  will  show  his  client's  commercials  off  to  best  advantage. 

Enter  VICTORY  PROGRAM  SALES-in  the  niche  of  time!  And  with  the  very 
properties  today's  timebuyers  are  seeking:  22  sales-proven  series  to  meet  your  every 
programming  need,  around  the  clock.  These  off-the-network  offerings,  for  example: 

MEDIC:  No  one  else  in  1958  will  offer  a  program  that  approaches  MEDIC 's 
prestige,  production  quality  and  dramatic  content. 

THE  ADVENTURES  OF  HIRAM  HOLLIDAY,  starring  Wally  Cox:  Recently 
bought  by  the  Canadian  Broadcasting  Corporation  for  network  showing,  now 
available  for  local  sponsorship  in  the  U.  S. 

PANIC:  New  VPS  release,  already  going  big  in  the  leading  markets,  including 
New  York,  Chicago,  Detroit,  Seattle. 

CAMEO  THEATRE  (26  full-hour  "Matinee  Theatre"  productions):  Completely 
sold  out  on  W WJ-TV,  Detroit,  within  eight  days . . .  before  the  show  had  even 
hit  the  air,  and  to  national  advertisers! 


Telecasters,  there's  not  a  minute  to  lose— not  when  it  can  be  filled  with  VPS 
shows  that  hold  such  appeal  for  timebuyers  who  have  turned  clock-wise!  Gen- 
tlemen, VICTORY  is  at  hand! 


A  Division  of  California  National  Productions,  Inc. 
Canadian  Representative:  Fremantle  of  Canada,  Ltd. 


ADVENTURES  OF  THE  FALCON  •  CAMEO  THEATRE  •  CAPTURED  •  CRUNCH  AND  DES 
DANGEROUS  ASSIGNMENT  •  FRONTIER  •  HIS  HONOR  HOMER  BELL  •  HOPALONG  CASSIDY 
INNER  SANCTUM  •  IT'S  A  GREAT  LIFE  •  MEDIC  •  PANIC  •  PARAGON  PLAYHOUSE  •  STEVE  DONOVAN, 
WESTERN  MARSHAL  •  THE  ADVENTURES  OF  HIRAM  HOLLIDAY  •  THE  GREAT  GILDERSLEEVE 
THE  LILLI  PALMER  SHOW  •  THE  VISITOR  •  VICTORY  AT  SEA  •  WATCH  THE  WORLD 


ADVERTISERS  &  AGENCIES  continued 


MAJOR  DISTILLERS 
COOL  TO  AIR  ADS 

•  WOMT  rescinds  wet  stand 

•  But  others  say  they'll  accept 

Any  moves  to  let  down  the  bars  against 
advertising  of  hard  liquor  on  the  air  will 
find  major  distillers  disinterested. 

A  20-year  policy  against  broadcast  ad- 
vertising was  unanimously  reaffirmed 
Thursday  by  the  Distilled  Spirits  Institute. 
Meeting  in  New  York,  the  DSI  board  of 
directors  voted  to  continue  the  voluntary 
ban  against  radio-tv  despite  "recent  reports 
that  isolated  stations  in  some  sections  of 
the  country  are  soliciting  distilled  spirits 
advertising." 

The  board,  by  formal  resolution,  reap- 
proved  all  provisions  of  the  advertising  code 
except  that  banning  illustrations  of  women 
in  printed  advertising.  This  easing  of  a  his- 
toric prohibition  was  qualified  by  an  ad- 
monition that  advertisements  with  pictures 
of  women  must  be  in  good  taste  and  avoid 
provocative  dress.  In  no  instance  may 
women  be  shown  holding  or  consuming 
drinks. 

When  the  code  was  drawn  up  in  1936 
the  use  of  pictures  of  women  was  banned 
in  conformity  with  social  standards  of  that 
period,  the  DSI  board  said,  pointing  to 
changing  customs  that  now  make  such  a 
ban  unrealistic. 

The  man  who  started  the  liquor  adver- 
tisement excitement  a  month  ago,  Francis 
Kadow  of  WOMT  Manitowoc,  Wis.,  re- 
versed his  position  last  week.  In  mid-Oc- 
tober he  had  stirred  an  NAB  Fall  Con- 
ference in  Milwaukee  to  its  grass-roots  by 
announcing  his  station  planned  to  accept 
all  alcoholic  beverage  advertising,  including 
liquors,  effective  Nov.  1  [Lead  Story,  Oct. 
27,  20]. 

About  Face  •  But  Mr.  Kadow  changed  his 
policy  in  an  open  letter.  "I  can  give  you 
any  one  of  60  or  more  reasons  for  the 
change  of  our  position  in  this  matter,"  he 
wrote.  "However,  the  one  re-occurring  argu- 
ment advanced  by  interested  parties  who  are 
not  in  radio  broadcasting  industry  but  who 
were  interested  and  that  was:  'Such'  ad- 
vertising as  we  proposed  to  carry  is  all 
right  in  magazines  and  newspapers,  as 
these  mediums  do  not  have  the  absorption, 
persuasiveness  or  the  impact  of  radio.' 

"Re-evaluating  our  medium,  it  maybe 
is  for  the  best  interests  of  all  that  the  great 
force  of  radio  be  kept  in  restriction.  It's 
unfortunate  that  the  five  words  of  our 
rate  card  No.  25  were  blown  to  the  pro- 
portions they  were." 

The  WOMT  reversal  caused  "mild  sur- 
prise" at  Ogilvy,  Benson  &  Mather,  New 
York,  which  has  been  seeking  the  coopera- 
tion of  radio  stations  in  promoting 
Schweppes  quinine  water  as  a  mixer  in  gin 
and  tonics.  But  Mr.  Kadow's  new  attitude 
apparently  has  had  no  effect  on  the  flow  of 
station  mail  responding  to  OB&M's  query: 
Will  you  accept  the  words  "gin"  and 
"vodka"  in  copy  for  Schweppes?  OB&M 
hopes  to  collate  its  answers  by  the  end  of 
this  week  in  time  to  report  back  to  Comdr. 

Page  66    •    November  24,  1958 


Whitehead,  President  of  Schweppes 
(U.  S.  A.)  Ltd. 

The  agency  has  indicated  that  the  mail 
to  date  has  been  favorable,  that  some  sta- 
tions willing  to  accept  the  taboo  words 
even  suggested  specific  time  slots  in  which 
they'd  accept  the  commercials  [Closed  Cir- 
cuit, Nov.  17].  However,  this  does  not 
mean  that  OB&M  will  automatically  place 
orders  on  these  stations.  "We  merely  want 
to  get  the  feel  of  the  situation,"  is  the  way 
one  OB&M  executive  phrases  it.  "Then 
we'll  see  in  which  direction  we  can  move." 

Another  Ready  Station  •  KADY  St. 
Charles,  Mo.,  last  week  invited  listener 
comment  on  liquor  advertising.  It  carried 
six  spot  announcements  daily,  feeling  the 
answer  should  come  from  listeners,  whom 
stations  are  licensed  to  serve. 

William  R.  Cady  Ir.,  KADY  president- 
general  manager,  said,  "If  we  find  listener 
apathy,  or  a  strong  listener  reaction  pro  or 
con,  it  will  influence  station  policy." 

First  audience  comments  were  heavily 
against  acceptance  of  liquor  business,  Mr. 
Cady  said.  Listeners'  comments  ranged  from 
a  threat  not  to  listen  to  the  station  if  it  ad- 
vertised liquor  to  the  observation  there's 
too  much  beer  advertising  already  and  the 
view  that  the  younger  generation  shouldn't 
hear  liquor  commercials. 

Mr.  Cady  pointed  out  that  "although 
NAB  and  DSI  have  come  out  strongly 
against  liquor  advertising  on  radio  and  tv 
it  is  hard  to  decide  whether  this  stand  is 
based  on  fear  of  possible  future  federal  or 
state  action  if  the  voluntary  ban  is  lifted, 
or  whether  it  is  based  on  knowledge  of 
radio  and  tv  audience  reaction  not  yet  made 
public." 

E.  J.  Jansen,  KASK-AM-FM  Ontario, 
Calif.,  said  he  received  inquiries  from  reps 
asking  if  the  stations  would  accept  liquor 
business.  He  answered,  "Why  not?  Attached 
please  find  availabilities;  regular  rates  apply. 
When  may  we  expect  copy?" 

Mr.  Jansen  noted  the  liquor  industry  has 
used  good  taste  in  its  advertising,  adding, 
"If  the  same  pattern  were  followed  in  liquor 
advertising  for  radio,  there  would  be  no 
logical  reason  for  radio  to  be  stand-offish. 

"Let's  not  be  silly  as  broadcasters.  After 
all,  whether  or  not  we  accept  hard  liquor 
advertising  is  merly  a  matter  of  percentage 
of  alcohol — beer  4-8%,  wine  12-20%.  All 
broadcasters  accept  these.  Tv  spills  them  on 
your  carpet  by  the  barrel  any  hour  of  the 
day.  Hard  liquor  runs  80-100%." 

Vick  Buys  Foreign  Drug  Firm 

Vick  Chemical  Co.,  New  York,  a  major 
radio-tv  spot  user,  is  continuing  its  an- 
nounced expansion  by  acquiring  its  first 
overseas  drug  firm,  Milton  Antiseptic  Ltd., 
London.  Vick  paid  cash  for  approximately 
97%  of  Milton's  391,922  outstanding  shares. 
The  acquisition  is  Vick's  third  since  late 
summer,  and  follows  its  pattern  of  building 
its  drug  line  at  the  expense  of  non-drug  busi- 
ness. Vick  recently  rid  itself  of  its  cosmetics 
line  by  selling  a  number  of  products  to 
Chesebrough-Pond's  [Advertising  &  Agen- 
cies, Sept.  15]  using  monies  toward  acquir- 
ing firms  engaged  in  allied  drug  activities. 
The  other  two  acquisitions  were  of  Walker 


Labs,  Mt.  Vernon  (vitamin  and  nutrition 
specialties)  and  Lavoris  Co.,  Minneapolis 
(proprietary  mouthwashes).  In  making  the 
announcement  last  week  at  Greensboro, 
N.  C,  Vick  President  Smith  Richardson  Jr. 
took  note  of  the  firm's  12-fold  growth 
since  1938,  compared  the  1938  total  sales 
of  $8.9  million  to  1957's  $107  million. 

Radio-Tv  Get  Extra  Movie  Money 
As  Chicago  Papers  Spurn  UA 

Initial  refusal  by  four  Chicago  newspap- 
ers to  accept  ads  for  United  Artists  Corp.'s 
new  "Anna  Lucasta"  film  has  resulted  in  in- 
creased allocations  for  Chicago  radio-tv  sta- 
tions. Originally  UA  allocated  no  more  than 
$4,000  to  a  five-day  saturation  radio  push 
to  precede  the  Dec.  26  opening  of  the  new 
Sammy  Davis  Jr.-Eartha  Kitt  drama:  now, 
it  turns  out,  UA's  radio-tv  budget  has  been 
boosted  to  $13,000 — $8,000  for  radio,  $5,- 
000  for  tv.  The  campaign  gets  underway  to- 
day (Nov.  24). 

Between  Nov.  12  and  Nov.  15,  the  four 
Chicago  papers — the  Tribune,  Sun  Times, 
Daily  News  and  American — rejected  UA 
art  and  copy  as  being  "in  bad  taste."  There- 
upon, Roger  H.  Lewis,  UA's  national  direc- 
tor of  advertising-publicity-exploitation, 
wired  the  papers  challenging  them  to  de- 
scribe all  editorial  copy  (especially  that  in- 
volving race  relations — the  theme  of  "Anna 
Lucasta")  as  being  "in  good  taste,"  and 
proposed  to  submit  the  "Lucasta"  ads  to 
"an  unprejudiced  jury  ...  to  be  weighed 
against  your  editorial  copy  for  the  last  30 
days."  Then,  UA  began  looking  for  broad- 
cast availabilities  above  and  beyond  the  ini- 
tial schedule. 

Mr.  Lewis  last  week  sent  a  telegram  to 
D.  Tennant  Bryan,  president  of  the  Ameri- 
can Newspaper  Publishers  Assn.,  denounc- 
ing "the  arbitrary  action  which  constitutes 
censorship  of  the  worst  kind."  On  Monday 
(Nov.  17)  the  Daily  News  reversed  itself 
and  agreed  to  take  the  ads.  By  midweek, 
the  three  other  papers  conceded  they  may 
have  erred  and  began  accepting  "modified" 
art  and  copy — the  ads  being  toned  down 
somewhat. 

White  King  to  Give  Ad  Plans 

Sales  and  advertising  plans  of  White  King 
Soap  Co.  for  1959  will  be  revealed  to  more 
than  50  top  company  executives  from  the 
1 1  western  states,  Dec.  2-4  at  a  meeting  at 
the  Sheraton  West  Hotel  in  Los  Angeles. 
New  advertising  and  sales  promotion  will 
be  introduced  at  the  three-day  meeting, 
along  with  product  tie-in  plans  and  details 
of  media  and  promotions  for  the  first  quar- 
ter of  next  year. 

AGENCY  APPOINTMENTS 

Dodge  New  York  Retail  Selling  Assn.,  rep- 
resenting 100  Dodge  dealers  in  metropoli- 
tan New  York-New  Jersey  area,  has  appoint- 
ed Wexton  Co.,  N.  Y.,  to  handle  $1  million 
advertising-publicity  account. 

Lane  Co.  (cedar  chests,  tables,  other  furni- 
ture), AltaVista,  Va.,  appoints  Doyle  Dane 
Bernbach,  N.  Y.,  effective  Jan.  1.  $750,000 
account  formerly  was  handled  by  C.  J. 
LaRoche  &  Co.,  N.  Y. 

Broadcasting 


Q  U  I 


SSURING     THE     MOST      FOR  YOUR 

new  RCA 
magnetic 
disc  recorder 

combines  advant; 
of  tape  and  disc ! 
A  great  new  tool  f di?  tbvdadjoM 
|  ^po^iMe  fast  Ve^i^ing 

an^play^ek5^ 
commercial! 
and  announce 


tents 


This  new  Disc  Recorder,  a  completely  self-contained  unit,  meets 
the  broadcaster's  requirements  for  fast  recording  and  playback 
of  commercials  and  announcements.  Extremely  simple  in  operation, 
it  minimizes  the  skill  required  to  produce  a  professional 
recording.  Grooves  for  recording  are  molded  into  the  blank  disc. 
No  cutting  mechanisms,  optical  devices  and  heated  styli  are 
needed;  the  same  equipment  serves  for  recording  and  playback. 
All  of  the  advantages  of  magnetic  tape  recording  are  retained 
in  the  magnetic  discs,  yet  winding,  splicing,  cuing  and  other  tape 
handling  problems  are  eliminated. 

A  recording  time  of  70  seconds  is  obtained  from  each  side  of  the 
magnetic  disc,  which  includes  10  seconds  for  "cue-in"  and  "trip- 
out"  cue  tones.  The  magnetic  discs  are  recorded  at  33  3is  rpm. 

The  magnetic  head  used  in  the  system  consists  of  two  C-shaped 
laminations  made  of  a  material  that  is  extremely  hard  physically, 
but  with  very  high  permeability.  A  newly  designed  tone  arm  which 
accommodates  standard  MI-11874-4  (1  mil)  and  11874-5  (2.5  mil) 
pickups  also  can  be  handled  by  means  of  a  plug-in  socket 
arrangement.  It  can  be  used  for  reproducing  standard 
transcriptions  and  phonograph  records  up  to  12  inches  in  diameter 
at  33^  or  45  rpm. 


Magnetic  Recording  Head. 

The  magnetic  pole  pieces  which 
do  the  recording  protrude  through 
the  narrow  slot  (see  arrow). 

The  Magnetic  Disc  Recorder  can  be  the  first  of  the  building  blocks  in  preparing  for  automatic 
programming.  For  complete  information  on  the  Disc  Recorder  and  companion  units  call  your 
RCA  Broadcast  Representative.  In  Canada:  RCA  VICTOR  Company  Limited,  Montreal. 

RADIO  CORPORATION  of  AMERICA 

BROADCAST  AND  TELEVISION  EQUIPMENT 
CAMDEN,  NEW  JERSEY 


Tmk(sjffi) 


GOVERNMENT 


DOES  PRESIDENT  WANT  A  SUPER-FCC? 

He  orders  report  by  Dec.  31  on  how  to  reorganize  spectrum  management 


The  first  step  in  a  complete  re-evaluation 
of  the  radio  spectrum  and  how  it  is  ad- 
ministered and  managed  has  been  taken 
by  President  Eisenhower. 

Last  week  the  President,  through  Leo  A. 
Hoegh,  director  of  the  executive  level  Office 
of  Civilian  &  Defense  Mobilization,  ap- 
pointed a  special  telecommunications  ad- 
visory committee  "to  review  the  role  of 
the  federal  government  in  the  management 
of  U.  S.  telecommunications." 

The  committee  comprises  two  retired 
AT&T  executives,  a  political  scientist,  a 
practicing  radio  consulting  engineer  and  a 
retired  Army  Signal  Corps  general. 

It  is  headed  by  Victor  E.  Cooley,  former 
deputy  director  of  ODM  and  retired  South- 


western Bell  Telephone  Co.  executive. 
Others  are  William  G.  Thompson,  retired 
AT&T  assistant  vice  president  in  charge  of 
long  lines;  Dr.  Irvin  Stewart,  former  FCC 
commissioner,  State  Dept.  telecommunica- 
tions aide  and  until  this  summer  president 
of  W.  Virginia  U.;  Frank  G.  Kear,  Wash- 
ington radio  consulting  engineer,  and  Maj. 
Gen.  W.  Preston  Corderman,  USA  (ret.), 
former  Deputy  Chief  Signal  Officer.  (See  box 
this  page.) 

The  committee  was  given  a  hurry-up 
assignment.  Target  date  for  its  report  is 
Dec.  31. 

It  is  expected  that  the  report  will  deal 
primarily  with  administration. 

A  recommendation  for  a  further  study 


on  a  long  range  basis  also  may  emerge. 

The  announcement  stated  that  the  com- 
mittee's main  task  is  to  recommend  methods 
to  bring  about  improvements  in  the  use  of 
telecommunications  resources.  "It  will  ex- 
amine the  existing  government  policies,  use 
of  facilities  and  administrative  arrangements 
and  procedures  for  the  allocation,  manage- 
ment and  control  of  telecommunications," 
the  announcement  read,  "including  the  ra- 
dio frequency  spectrum  for  government  and 
non-government  use." 

It  is  felt  that  this  is  the  President's 
method  of  accomplishing  an  all-embracing 
study  of  the  radio  spectrum.  A  similar 
proposal  failed  to  pass  in  the  last  Congress. 

There,  a  resolution  by  Sen.  Charles  Pot- 


THE  ADVISORY  COMMITTEE  ON  TELECOMMUNICATIONS 


MR.  COOLEY 


DR.  STEWART 


DR.  KEAR 


MR.  THOMPSON 


GEN.  CORDERMAN 


•  Walter  Edward  Cooley  served  as 
deputy  director  of  ODM  from  1953  to 
1958.  A  retired  Bell  System  executive, 
he  started  his  telephone  career  with  the 
Pacific  Telephone  &  Telegraph  Co.  in 
San  Francisco,  served  with  Southwestern 
Bell  Telephone  Co.  in  St.  Louis  for  five 
years,  and  for  20  years  went  up  the  pro- 
motion ladder  with  the  New  York  Tele- 
phone Co.,  becoming  a  vice  president,  a 
director  and  member  of  the  executive 
committee.  In  1945  Mr.  Cooley  rejoined 
Southwestern  Bell  as  operating  vice  presi- 
dent and  director.  Two  years  later  he 
was  named  president  and  subsequently 
chairman.  He  retired  in  1953.  He  was 
born  and  raised  in  California.  He  is  68. 

•  Irvin  Stewart  is  a  former  member  ot 
the  FCC,  former  telecommunications  ex- 
pert at  the  State  Dept.,  and  until  recently 
president  of  West  Virginia  U.  at  Mor- 
gantown,  W.  Va.  He  was  chairman  of 
the  President's  Policy  Communications 
Board  (1950-1951)  and  his  name  is  used 
in  referring  to  that  board's  report  ("Tele- 
communications— A  Program  for  Prog- 
ress") issued  in  March  1951.  Dr.  Stewart 
is  a  native  of  Texas.  While  in  the  State 
Dept.  he  was  an  active  participant  in 


many  international  telecommunications 
conferences.  He  was  an  FCC  member 
from  1934  to  1937.  During  World  War 
II,  Dr.  Stewart  was  executive  secretary 
of  the  Office  of  Scientific  Research  & 
Development.  He  became  president  of 
West  Virginia  U.  in  1946  and  retired 
last  August.  At  present  he  is  doing 
scholastic  work  in  political  science  at  the 
U.  of  Hawaii,  Honolulu,  under  a  Ford 
Foundation  grant.  He  is  59. 

•  Frank  Gregg  Kear  is  the  senior 
member  of  the  Washington  radio  consult- 
ing engineering  firm  of  Kear  &  Kennedy. 
Dr.  Kear  is  a  native  of  Pennsylvania,  a 
graduate  of  Lehigh  U.  and  Massachusetts 
Institute  of  Technology,  from  which  he 
received  a  Sc.  D.  degree  in  1933.  He  was 
with  the  National  Bureau  of  Standards 
and  Washington  Institute  of  Technology, 
College  Park,  Md.,  before  World  War 
II.  During  the  war,  he  was  chief  of  the 
radio  section,  Bureau  of  Aeronautics, 
U.  S.  Navy,  attaining  the  rank  of  captain. 
In  recent  years,  Dr.  Kear's  firm  has  rep- 
resented ABC;  it  also  was  the  consulting 
engineering  company  supervising  the  in- 
stallation of  the  antennas  of  the  seven 
New  York  tv  stations  atop  the  Empire 


State  Bldg.  He  is  a  fellow  of  the  Institute 
of  Radio  Engineers.  He  is  55. 

•  William  Glasgow  Thompson  has 
spent  his  entire  adult  life  with  AT&T, 
and,  with  only  a  short  exception,  all  in 
the  Long  Lines  Dept.  He  is  a  native  New 
Yorker,  was  graduated  from  The  Citadel, 
Charleston,  S.  C,  and  during  World  War 
I  was  in  what  was  then  called  the  Avia- 
tion Section  of  the  U.  S.  Army  Signal 
Corps.  He  joined  AT&T's  Long  Lines 
Dept.  in  1914  as  a  rate  clerk  and  when 
he  retired  last  June  he  was  assistant  vice 
president  in  charge  of  overseas  radio  and 
cable  communications.  He  is  65. 

•  Maj.  Gen.  William  Preston  Cor- 
derman, USA  (ret.),  former  deputy  chief 
signal  officer,  is  now  vice  president  of 
Litton  Industries,  Los  Angeles.  Calif., 
electronics  manufacturer  of  navigation 
and  guidance  equipment,  radar,  com- 
puters, components,  and  other  equip- 
ment. A  native  of  Hagerstown,  Md., 
Gen.  Corderman  was  graduated  from  the 
U.  S.  Military  Academy  in  1926,  served 
in  various  Signal  Corps  posts  in  the 
U.  S.  and  its  territories  and  in  the  Euro- 
pean Theatre  of  Operations.  He  is  54. 


Page  68    •   November  24,  1958 


Broadcasting 


V 


besl 


/ 


Ik 


MEET  U.A.A. 

(United  Artists  Associated,  Inc.) 

As  the  lawyers  phrase  it,  "the  assets  and 
business  of  Associated  Artists  Productions 
Corp.  have  been  acquired  by  United  Artists 
Associated,  Inc." 

Translated  this  means  that  the  same  manage- 
ment, the  same  sales  staff  that  brings  you 
fine  A.A.P.  films  will  now  also  handle  the 
great  feature  motion  pictures  of  United  Artists. 
This  is  important  news  to  our  friends  in  tel- 
evision. U.A.A.  will  provide  you  with 
a  wide  choice  of  outstanding  films 
from  a  single  source  .  .  .  films  that 
will  hold  audiences  and  sell  spon- 
sors. PLUS  the  kind  of  increased 
service  that  can  add  up  to  in- 
creased profits. 

Now  that  you've  met  us,  let's 
get  together! 

UNITED  ARTISTS  ASSOCIATED,  INC. 

NEW  YORK 
345  Madison  Ave.,  MUrray  Hill  6-2323 
CHICAGO 
75  E.  Wacker  Dr.,  DEarborn  2-2030 
DALLAS 

1511  Bryan  St.,  Riverside  7-8553 
LOS  ANGELES 
9110  Sunset  Blvd.,  CRestview  6-5866 


[uifiv 

IVf  ivm 
llli¥tH 

THE 


GREEKS 
HAD  A  WORD 
FOR  IT. . . 
ATNAMI2 


■ 


; 


|||| 


mm 


mm 


m  m 


Cincinnati,  Ohio 


JUPITER 
ATNAML2 

POWER 


Jupiter  (Zeus  to  all  Greeks)  was 
top  man  on  the  totem  pole,  so  far  as  the 
Olympian  gods  were  concerned.  He  was 
described  as  Supreme  Ruler,  Lord  of  the 
Sky,  the  Rain-God  and  the  Cloud- 
gatherer.  Like  a  lot  of  male  mortals,  he 
also  had  an  eye  for  pretty  girls,  but  we're 
not  concerned  with  that  here. 

So — to  the  Greeks,  he  repre- 
sented Power,  and  his  symbol  and  weap- 
on was  the  Thunderbolt,  which  he  may 
have  used  a  little  indiscriminately  here 
and  there. 

And  what  does  all  this  have  to  do 
with  WCKY?  Well,  we  want  you  to 
know  we've  POWER,  too— 50,000  whole 
watts  of  it;  in  fact,  we're  "as  powerful  as 
any  station  in  the  entire  United  States." 
We  try  to  use  our  power  constructively 
in  the  public  interest.  We  operate  24 
hours  a  day,  serving  the  Cincinnati  mar- 
ket, and  doing  our  darndest  to  do  a  good 
selling  job  for  our  advertisers.  Cincin- 
natians  like  WCKY's  50,000  watts  of 
POWER  for  its  good  clear  signal  cover- 
ing all  of  the  Cincinnati  trading  area. 
Advertisers  like  WCKY  for  its  selling 
POWER  to  the  Cincinnati  adult  audi- 
ence, and  by  Jupiter,  with  a  combina- 
tion like  that,  how  can  you  lose? 

If  you  want  to  know  more  about 
WCKY's  POWER  to  reach  listeners  and 
produce  sales,  call  Tom  Welstead  at 
WCKY's  New  York  office  or  AM  Radio 
Sales  in  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


GOVERNMENT  CONTINUED 

ter  (R-Mich.)  to  appoint  a  commission  to 
examine  government  usage  of  the  radio 
spectrum  passed  the  Senate.  In  the  House, 
the  Administration  prevailed  in  revising  the 
resolution  to  require  the  commission  to 
investigate  both  non-government  and  gov- 
ernment use  of  the  spectrum.  This  was  re- 
ported out  by  a  House  committee  in  the 
closing  days  of  the  85th  Congress  but  it 
was  never  brought  to  the  floor  for  a  vote. 

Broadcasters  opposed  the  amended  Potter 
resolution. 

Shortly  after  Congress  adjourned,  it  was 
reported  that  the  President  was  considering 
the  appointment  of  a  White  House  commit- 
tee to  investigate  the  spectrum  [Closed  Cir- 
cuit, Sept.  15;  Government,  Sept.  22]. 

Among  other  recent  activities  which  may 
have  spurred  the  President  into  seeking 
proposals  to  revise  the  present  structure 
of  radio  spectrum  management  are  the 
revelations  of  the  House  Legislative  Over- 
sight Committee,  including  off-the-record 
wire-pulling  at  the  FCC,  allegations  of  at- 
tempted bribery  and  solicitations  of  bribery, 
and  general  laxity  in  official  conduct. 

In  announcing  the  appointment  of  the 
five-man  committee,  Mr.  Hoegh  stated  that 
the  rapidly  changing  technology  and  needs 
in  both  government  and  non-government 
areas  "are  presenting  increasingly  difficult 
problems  in  telecommunications  manage- 
ment." 

This  situation,  Mr.  Hoegh  continued,  is 
becoming  "no  less  complicated"  by  de- 
velopments in  satellites  and  space  vehicles, 
as  well  as  military  weapons  systems  and 
civil  defense  communications. 

The  OCDM  announcement  also  contained 
a  paragraph  stating  that  the  committee 
"will  not  be  concerned  with  existing  regula- 
tory powers  or  procedures  of  the  FCC,  nor 
will  it  make  studies  of  detailed  problems 
of  radio  frequency  usage." 

Mr.  Cooley  stated  last  week  that  the 
committee  has  no  plans  to  get  into  the 
question  of  specific  radio  assignments.  An- 
other member  of  the  committee  was  more 
down-to-earth:  "We  don't  intend  to  get  into 
the  nuts  and  bolts  part  of  telecommunica- 
tions." 

The  committee  has  met  twice,  on  Nov. 
18  and  19.  Another  meeting  will  take  place 
in  mid-December,  Mr.  Cooley  said. 

Present  at  the  Nov.  18  meeting  was  FCC 
Chairman  John  C.  Doerfer,  it  was  learned. 

Individual  members  of  the  committee 
have  been  given  assignments  in  prepara- 
tion for  the  next  meeting. 

The  request  for  a  Dec.  31  report  is  seen 
as  lending  credence  to  reports  that  the 
President  desired  to  be  ready  for  possible 
congressional  activity  in  the  field  of  tele- 
communications when  the  -  new  Congress 
assembles  Jan.  7. 

There  have  been  definite  reports  that 
Congress  intends  to  take  up  anew  the 
matter  of  a  study  of  the  radio  spectrum. 

Only  last  September,  Rep.  Oren  Harris 
(D-Ark.)  declared  that  he  would  reintro- 
duce his  bill  to  study  the  spectrum.  At  the 
same  time  the  Arkansas  Democrat  (who  is 
chairman  of  the  House  Legislative  Over- 
sight Committee  as  well  as  of  the  parent 
Commerce  Committee)  stated  that  he  felt 


El  A  REPEAT 

The  Electronic  Industries  Assn. 
last  week  renewed  its  recommendation 
for  a  long  range  study  of  the  military 
and  civilian  uses  of  the  radio  spec- 
trum. EIA's  statement  was  issued  last 
Thursday,  following  the  announce- 
ment earlier  in  the  week  of  the  estab- 
lishment of  a  Presidential  Telecom- 
munications Advisory  Committee. 

In  a  letter  to  Victor  E.  Cooley, 
chairman  of  the  advisory  committee, 
H.  Leslie  Hoffman,  chairman  of 
EIA's  spectrum  study  committee,  ex- 
pressed the  hope  that  the  committee's 
appointment  was  the  first  step  toward 
launching  an  overall  investigation  of 
the  spectrum. 

Last  September  the  EIA  board 
formally  urged  the  establishment  of 
a  commission  to  study  the  spectrum 
and  its  uses  by  both  government  and 
non-government  users.  Some  segments 
of  the  electronics  industry  have  been 
advocating  such  a  probe  for  the  last 
year  or  more. 

EIA  has  not  suggested  how  this 
should  be  done,  but  it  has  recom- 
mended that  a  commission  be  ap- 
pointed for  this  purpose. 


one  agency  should  control  both  government 
and  non-government  use  of  the  spectrum. 

Under  the  1934  Communications  Act, 
the  President  is  the  final  authority  in 
licensing  government  stations.  The  FCC  is 
empowered  to  regulate  all  non-government 
use  of  the  radio  spectrum.  The  President's 
responsibilities  are  carried  out  through  the 
Interdepartmental  Radio  Advisory  Commit- 
tee, on  which  sits  a  representative  of  each 
department  and  agency  of  the  federal 
government  which  uses  radio  frequencies. 

The  Communications  Act  is  silent,  how- 
ever, on  a  supreme  arbiter  for  the  appor- 
tionment of  frequencies  between  the  govern- 
ment and  civilian  use.  This  has  been  ac- 
complished through  a  "gentlemen's  agree- 
ment" between  the  White  House  and  the 
FCC. 

The  latest  expression  of  this  liaison  was 
the  FCC's  action  last  April  in  removing 
8500-9000  mc  from  civilian  use  for  military 
usage.  The  band  had  been  assigned  for 
civil  aviation  radionavigation;  it  was  re- 
assigned to  government  use  for  radioposi- 
tioning. 

This  has  become  a  key  law  case.  Avia- 
tion interests  have  asked  the  appellate  court 
to  force  the  FCC  to  provide  the  normal 
rule-making  and  hearing  safeguards  spelled 
out  in  the  Communications  Act.  The  Com- 
mission ordered  the  change  in  allocations 
into  effect  without  preliminary  notice  or  a 
hearing.  The  reason  given  was  the  request 
of  OCDM  for  these  frequencies.  When  civil 
aviation  interests  protested,  the  Commission 
refused  to  reconsider  its  order.  The  ob- 
jectors have  appealed  this  particular  action, 
and  last  week  a  pre-trial  conference  was 
held  in  the  U.  S.  Court  of  Appeals  in  Wash- 
ington, D.  C. 

Actually  the  FCC  order  pre-empted  14 

November, 24,  1958    •    Page  71 


GOVERNMENT 


CONTINUED 


bands  in  the  220-10,500  mc  region.  Among 
these  were  some  broadcast  studio-trans- 
mitter link  and  remote  pickup  bands. 

Military  development  in  missiles  and 
space  vehicles  in  recent  years — with  their 
great  reliance  on  electronics  for  control, 
guidance  and  surveillance — coupled  with 
the  establishment  of  forward  scatter  as  the 
newest  method  of  over-the-horizon  com- 
munications has  given  rise  to  fears  that 
portions  of  the  television  and  fm  bands 
might  be  requisitioned  by  the  military. 

Aside  from  military  weaponry,  a  vast 
upsurge  in  demands  for  spectrum  space  by 
industrial  users  has  also  inundated  the  FCC 
in  recent  years. 

The  Commission  has  under  way  a  study 
of  the  entire  spectrum  beginning  at  25  mc. 
This  is  in  two  phases,  25-890  mc  (this 
includes  tv  and  fm),  and  above  890  mc. 

In  evaluating  the  import  of  the  establish- 
ment of  the  new  presidential  advisory  com- 
mittee, there  have  been  recent,  regulatory 
straws-in-the-wind  pointing  to  a  possible 
outcome.  These  are  the  recent  establish- 
ments of  "super"  agencies — one  dealing 
with  aviation  and  the  other  with  space. 

The  Federal  Aviation  Agency  was  estab- 
lished last  August.  It  is  headed  by  retired 
Air  Force  Lt.  Gen.  Elwood  R.  Quesada  and 
has  jurisdiction  over  both  government  and 
non-government  aviation.  This  includes 
military  aviation. 

The  FAA  was  layered  over  the  existing 


Civil  Aeronautics  Board-Civil  Aeronautics 
Authority  establishment  precisely  because  of 
the  same  difficulties  plaguing  the  radio  spec- 
trum— divided  authority. 

Similarly,  the  National  Aeronautics  & 
Space  Administration  was  organized  last 
September  to  take  over  astronautical  proj- 
ects involving  satellites,  lunar  probes  and 
other  space  age  developments. 

The  last  telecommunications  advisory 
committee  was  the  President's  Communica- 
tions Policy  Board,  appointed  by  President 
Truman  in  February  1950.  Members  of 
that  committee  included  Dr.  Stewart  as 
chairman,  and  Lee  A.  DuBridge,  president 
of  Cal  Tech;  William  L.  Everitt,  U.  of  Illi- 
nois; James  R.  Killian  Jr.,  then  MIT  presi- 
dent, now  science  advisor  to  the  President, 
and  David  H.  O'Brien,  retired  vice  president 
of  the  Graybar  Electric  Co. 

In  March  1951  it  issued  its  report,  the 
226-page  Telecommunications,  A  Program 
for  Progress.  It  advocated  the  establishment 
of  a  three-man  Telecommunications  Ad- 
visory Board  to  advise  and  assist  the  Presi- 
dent. It  recommended  that  this  board  be 
empowered  to  require  all  government  users 
to  justify  and  periodically  to  rejustify  their 
need  and  use  of  the  radio  spectrum.  It 
recommended  that  this  board,  in  coopera- 
tion with  the  FCC  "supervise  the  division  of 
spectrum  space  between  government  and 
non-government  users." 

It  also  called  for  the  FCC  to  be  strength- 
ened in  funds  and  structure. 


Justice  Says  It'll  Defend 
Secrecy  of  FCC  Spectrum  Moves 

The  Dept.  of  Justice  has  announced  it 
is  preparing  to  claim  the  right  to  withhold 
the  reason  why  the  FCC  was  asked  to 
reassign  14  bands  in  the  radio  spectrum 
from  civilian  to  government  usage. 

The  announcement  was  made  last  Thurs- 
day in  a  pre-hearing  conference  before  Cir- 
cuit Judge  John  A.  Danaher  of  the  U.  S. 
Appeals  Court  in  Washington. 

The  conference,  at  which  attorneys  repre- 
senting Aeronautical  Radio  Inc.,  Bendix 
Radio  (Bendix  Aviation  Corp.)  and  other 
aeronautical  companies  met  with  Justice 
Dept.  and  FCC  lawyers,  was  in  preparation 
for  the  argument  on  the  appeal  against 
the  FCC's  April  16  decision  reallocating 
various  bands  ranging  from  220  mc  to 
10,500  mc.  This  was  done  without  notice 
or  a  hearing.  Last  July  the  FCC  turned 
down  a  petition  for  reconsideration. 

In  last  week's  conference,  the  Justice 
Dept.  counsel  told  Judge  Danaher  that  the 
administration  was  willing  to  give  the  court 
the  basis  for  the  OCDM  requirement,  but 
not  the  parties.  He  said  he  was  preparing  to 
claim  executive  department  privilege.  The 
White  House  has  claimed  this  privilege  for 
executive  departments,  but  this  will  be  the 
first  time  it  has  been  claimed  for  an  inde- 
pendent regulatory  agency. 


IN  PITTSBURGH... 

take  TAE 
and  see 


Nothing  like  a  spot  of  TAE  to  perk  up  your 
Pittsburgh  schedule.  Exclusives  like  the  MGM  film 
package,  on-location  Telecom  news  coverage, 
Pittsburgh's  most  elaborate  production  set-up, 
make  TAE-time  so  stimulating! 
WTAE  is  new;  so  pick  up  the  prime  spots 
while  they're  hot.  Take  TAE  and  see. 
But  first  see  your  Katz  man. 


mmaemj  i^mwm  CHANNEL 
BASIC  ABC  IN  PITTSBURGH 


Page  72 


November  24,  1958 


Broadcasting 


with  apologies  to  Rudyard, 
the  west  does  meet  the  east. 


.  .  .  yes,  even  in  California,  wise  westerners  who 
want  to  woo  wily  easterners  (New  England  variety) 
check  their  Hildreth  Stations. 
Let's  tune  in  on  Charlie  Farrell,  nicker  and  TV 
flame,  as  he  tells  how  to  serve  an  "ace"  every 

time  in  Maine. 

"Those  Hildreth  people  have  their  "racquet"  all 
figured  out.  Just  look  at  what  they  did  in  Portland — 
Maine's  first  market.  Two  months  after  they  put 
their  brand  on  WPOR,  the  ratings  zoom  49% — and 

that's  some  zooming. 


"They  play  that  kind  of  game  all  over  the  State. 
Why,  in  Bangor  it's  practically  a  "love"  set. 
WABI's  pulse-beat  is  greater  than  the  other 
stations  combined.  And  the  net  play  by  its 
doubles  partner,  WABI-TV,  makes  it  the  highest 
rated  NBC  station  east  of  the  Mississippi. 
"Then  take  Aroostook  County,  the  throbbing 
thriving  home  of  people,  pilots  and  potatoes. 
WABM  and  WAGM  team  with  WAGM-TV  to  make  it  a 
straight  set  sweep. 

"Now  that  I  think  about  it,  the  Hildreth 
Stations  might  well  be  the  answer  to  the 
Davis  Cup  problems." 


check  your 


wabi  tv  /wabm/wa^m  tv  /wpor 


PRESQUE  ISLE 


HORACE  A.  HILDRETH,  PRESIDENT 
LEON  P.  GORMAN,  JR.,  EXECUTIVE  V.P. 
WILLIAM  J.  MULLEN,  NAT'L.  SALES  MGR. 
Represented  by: 

GEORGE  P.  HOLLINGBERY— Nationally 
KETTELL-CARTER — in  New  England 


GOVERNMENT  continued 

HARRIS  GROUP  UNWILLING  TO  DIE 

•  Legislative  Oversight  may  live  on  in  86th  Congress 

•  Staff  report  hits  Justice  on  FCC  ex  parte  contacts 


In  all  probability,  there  will  be  a  Legisla- 
tive Oversight  Subcommittee  during  the 
86th  Congress,  which  convenes  Jan.  3. 

And  last  week,  the  subcommittee  re- 
ceived a  report  from  one  of  its  staff  mem- 
bers criticizing  the  FCC  and  Justice  Dept. 
for  failure  to  crack  down  against  individuals 
who  have  made  ex  parte  contacts.  The  re- 
port says  30  such  cases  have  been  investi- 
gated "and  there  are  probably  more." 

All  earlier  indications  had  been  that  no 
effort  would  be  made  to  extend  the  con- 
troversial investigative  body's  life  after  its 
authorization  expires  Dec.  31,  but  develop- 
ments in  the  past  few  weeks  have  completely 
changed  the  outlook. 

Rep.  Oren  Harris  (D-Ark.)  last  week 
told  Broadcasting  the  subcommittee's  re- 
port, due  by  the  end  of  the  year,  would 
recommend  its  renewal.  All  of  the  six 
other  subcommittee  members  remaining  in 
Congress  (five  Democrats,  and  one  Repub- 
lican) have  urged  that  it  be  given  new  life. 

Previously,  Rep.  Harris  had  been  against 
the  subcommittee's  continuance  and  planned 
to  absorb  its  work  into  the  parent  com- 
mittee. In  fact,  last  September  he  sent 
word  to  the  chief  counsel  to  inform  the 
staff  the  subcommittee  would  expire  Dec. 
31  and  that  they  should  make  other  arrange- 
ments for  jobs  [Closed  Circuit,  Sept.  29]. 

One  source  close  to  the  House  leadership 
predicted  last  week  the  subcommittee  would 
not  run  into  any  major  difficulties  in  getting 
renewed.  He  said  that  House  Speaker  Sam 
Rayburn  (D-Tex.)  would  abide  by  the 
recommendations  made  by  Rep.  Harris. 

The  committee  was  established  in  March 
1957  with  a  $250,000  appropriation  and 
the  blessings  of  Speaker  Rayburn,  who  made 
the  original  suggestion  for  the  need  of  such 
an  investigative  body.  A  second  appropria- 
tion will  be  necessary  for  its  continuance 
and  indications  are  that  a  fight  may  de- 
velop in  this  respect  on  the  House  floor. 

Rough  Sledding  •  The  committee's  history 
has  been  a  stormy  one.  Cries  at  the  start 
arose  that  it  would  do  a  "hatchet  job"  on 
the  FCC.  This  was  denied  by  all  parties, 
although  the  Commission  has  borne  the 
brunt  of  the  subcommittee's  attacks  and  has 
been  severely  chastised  in  the  eyes  of  the 
public. 

As  a  result  of  the  committee's  investiga- 
tions, one  commissioner  has  been  forced  to 
resign  and  has  been  indicted,  a  former 
chairman  has  been  accused  of  accepting  a 
bribe,  the  character  and  integrity  of  all 
except  the  newest  members  of  the  FCC 
have  been  attacked,  a  cloud  of  suspicion 
has  been  cast  on  a  majority  of  the  Com- 
mission's major  tv  grants  and  a  dozen  de- 
cisions have  been  returned  by  the  courts. 
In  addition,  disclosures  of  the  subcommittee 
forced  the  resignation  of  President  Eisen- 
hower's top  aide. 

Nor  was  all  the  turmoil  created  outside 
the  subcommittee.  Intramural  clashes  were 
frequent  and  bitter  in  the  early  stages.  The 

Page  74    •    November  24,  1958 


subcommittee  fired  its  chief  counsel  after 
a  name-calling  fight  with  him  in  the  press. 
The  first  chairman  "resigned"  as  a  result 
but  was  allowed  to  remain  as  a  member  of 
the  subcommittee.  Latest  to  go  was  the 
chief  investigator  who  quit  last  summer 
under  fire. 

Rep.  Harris  said  the  recommendation 
would  not  be  that  the  subcommittee  be  con- 
tinued on  the  broad  scale  and  type  of 
operation  it  pursued  in  the  past.  He  would 
not  comment  on  whether  it  would  continue 
in  its  present  form  and  personnel.  He  hopes 
the  new  Oversight  Subcommittee  can  de- 
vote its  time  to  less  sensational  but  construc- 
tive reviews  of  the  regulatory  agencies  and 
their  activities  in  carrying  out  the  law. 

The  subcommittee's  report  also  will  in- 
clude a  draft  of  an  "across-the-board"  code 
of  ethics  for  all  agencies  under  its  jurisdic- 
tion. In  addition,  it  will  take  up  the  powers 
(probably  recommending  more)  and  tenure 
of  the  chairman  of  the  FCC  and  the  method 
of  his  selection  (the  subcommittee,  it's  re- 
ported, is  split  on  whether  this  position 
should  be  rotated  from  year  to  year).  Still 
another  phase  of  the  report  is  expected  to 
put  teeth  into  laws  governing  conflicts  of 
interest -and  ex  parte  contacts. 

Some  Speculation  •  Talk  centered  on 
whether  Rep.  Harris  would  step  down  as 
chairman  of  the  subcommittee.  If  he  does. 
Rep.  John  Bell  Williams  (D-Miss.)  is  ex- 
pected to  become  chairman.  Rep.  Harris 
refused  to  comment  on  this  aspect. 

Members  of  the  subcommittee  often  have 
commented  that  it  has  just  "scratched  the 
surface"  of  its  announced  and  intended 
job.  The  consensus  was,  following  informal 
talks  the  past  two  weeks,  that  Congress 
could  ill  afford  to  do  away  with  its  newest 
investigative  arm.  In  fact,  talk  now  is  that 
the  subcommittee  will  be  established  on  a 
permanent  basis. 

Several  of  the  attorneys  who  appeared 
as  panelists  last  week  before  the  subcommit- 
tee urged  the  continuance  of  its  work  by  the 
same  group  or  another  body  (see  separate 
story).  "There  is  a  great  need  for  additional 
information,  not  about  bribery,  not  about 
influence,  but  how  these  agencies  are  doing 
their  jobs,"  Prof.  Clark  M.  Byse  of  Harvard 
stated. 

Last  week's  report,  submitted  by  staff 
attorney  Stephen  J.  Angland,  did  not  figure 
in  the  decision  to  recommend  continuance 
of  the  subcommittee.  It  does,  however, 
offer  a  future  course  for  the  subcommittee 
if  Mr.  Angland's  charges  are  investigated 
further. 

"The  recent  publicity  received  by  the 
Attorney  General  with  respect  to  his  posi- 
tion on  the  [Miami]  ch.  10  proceedings 
[Government,  Nov.  17]  does  not  stand 
inquiry,"  Mr.  Angland  stated.  He  said  the 
subcommittee  has  made  evidence  public 
that  is  "quite  clearly  sufficient  to  convict 
several  persons"  of  violating  the  section 
(409  [c]  [2])  of  the  Communications  Act 


dealing  with  ex  parte  contacts  and  illegal 
pressures. 

"As  an  explanation  for  no  indictments," 
Mr.  Angland  stated,  "it  has  been  indicated 
that  Sec.  409  (c)  (2)  is  not  clear.  This  hazi- 
ness has  just  developed  since  this  subcom- 
mittee went  into  tv  cases."  Mr.  Angland 
cited  several  official  FCC  and  court  docu- 
ments which,  he  alleged,  showed  that  there 
had  been  no  "haziness"  on  interpretations  in 
the  past. 

Mr.  Angland  said  that  in  his  investigations 
of  tv  cases,  he  found  indications  of  ex  parte 
contacts  in  over  30  (only  a  portion  of 
which  have  been  made  public).  "It  was  un- 
necessary to  develop  all  these  cases  for 
legislative  purposes,"  he  told  the  subcom- 
mittee. "However,  for  law  enforcement,  it 
would  be  necessary.  I  am  also  very  certain 
that  there  are  cases  I  did  not  uncover. 

"The  obvious  conclusion  is  that  the  At- 
torney General  has  evidence  of  a  number 
of  calculated,  and  in  some  cases,  gross 
violations  of  Sec.  409  (c)  (2),  but  that  he 
does  not  want  to  prosecute."  Mr.  Angland 
also  charged  that  members  of  the  bar  have 
been  publicly  involved  in  ex  parte  repre- 
sentations, "an  additional  area  where  the  At- 
torney General  could  be  helpful." 

EX-FCC  HEAD  DENIES 
ALL  BRIBE  RUMORS 

•  Oversight  can't  track  sources 

•  More  hints  of  planted  rumors 

Former  FCC  Chairman  George  C.  Mc- 
Connaughey  swore  under  oath  last  Monday 
(Nov.  17)  that  he  did  not  solicit  or  accept 
a  bribe  for  his  vote  in  the  Pittsburgh  ch.  4 
tv  case.  Previous  witnesses  before  the  House 
Legislative  Oversight  Subcommittee  had 
testified  they  heard  "rumors"  of  bribes  total- 
ing $250,000  in  the  case  [Government, 
Nov.  17]. 

"I  have  definite  proof  that  no  money  was 
paid"  either  while  on  the  FCC  or  since,  Mr. 
McConnaughey  said.  "Your  committee  has 
all  the  records  of  my  bank  account,  Mr. 
[Robert]  L'Heureux'  and  Mr.  [George]  Sut- 
ton's," he  added,  referring  to  his  former  as- 


MR.  L'HEUREUX  MR.  McCONNAUGHEY 


sociates  in  a  law  firm  now  dissolved.  The 
former  commissioner  testified  he  first  heard 
of  the  alleged  bribes  when  questioned  on 
the  subject  by  the  FBI  in  September  1957. 

The  subcommittee  has  been  unable  to  de- 
termine the  source  of  reports  Mr.  Mc- 
Connaughey was  to  receive  $50,000  from 
ch.  4  applicant  Tv  City  Inc.  or  $200,000 
from   a   second  applicant,  Hearst-WCAE 

Broadcasting 


Pittsburgh,  in  exchange  for  his  vote.  The 
subcommittee  also  has  been  unsuccessful  in 
efforts  to  learn  who  told  the  competing  ap- 
plicants, the  day  of  a  June  3,  1957,  oral 
argument,  that  the  Commission  was  split 
3-3  for  Tv  Gity  and  Hearst. 

These  two  applicants  merged  and  received 
the  grant  3Vi  weeks  after  Mr.  McCon- 
naughey  left  the  FCC  on  June  30,  1957, 
and  formed  the  McConnaughey,  Sutton, 
L'Heureux  firm.  Three  others  seeking  the 
Pittsburgh  station,  Wespen  Tv  Inc.,  Irwin 
Community  Tv  and  Matta  Enterprises,  with- 
drew from  the  contest  and  were  paid  $50,- 
000  each  in  expenses. 

Mr.  McConnaughey,  now  practicing  law 
with  his  son  in  Columbus,  Ohio,  stated  with- 
out reservation  that  he  did  not  solicit  a 
bribe,  in  the  form  of  money  or  legal  clients, 
from  the  Pittsburgh  applicants  or  in  any 
other  case.  He  also  denied  that  an  inter- 
mediary had  made  a  solicitation  on  his  be- 
half or  that  he  informed  anyone  of  the 
3-3  tie  vote. 

He  said  the  Commission  voted  in  the  case 
immediately  after  the  oral  argument  with 
himself,  Comrs.  John  Doerfer  and  Robert  E. 
Lee  voting  for  Hearst,  while  Comrs.  Rosel 
H.  Hyde,  Robert  T.  Bartley  and  Richard  A. 
Mack  favored  Tv  City.  Comr.  T.  A.  M. 
Craven  abstained.  The  witness  maintained 
he  had  supported  the  Hearst  application 
from  the  beginning  and  for  that  reason 
voted  against  letting  Tv  City  amend  its 
application  to  show  the  death  of  one  of 
its  principals,  Irvin  Wolf. 

Mr.  McConnaughey,  under  questioning 
by  Acting  Chairman  John  Bell  Williams 
(D-Miss.),  said  the  bribe  rumors  could  have 
been  "manufactured"  to  force  him  to  be  dis- 
qualified from  voting  in  the  case.  He  also 
said  Tv  City  stood  to  gain  the  most  from 
his  disqualification,  since  the  vote  then 
would  be  3-2  in  its  favor. 

At  a  May  8,  1957,  luncheon  with  Earl 
Reed,  Tv  City  president,  Mr.  McCon- 
naughey said,  Mr.  Reed  tried  to  tell  the 
ommissioner  what  outstanding  and  prom- 
ent  men  were  associated  with  the  appli- 
cant. Mr.  McConnaughey,  an  Eisenhower 
appointee  in  October  1954,  said  he  changed 
the  subject  of  conversation. 

Mr.  Reed  also  talked  of  his  (Reed's)  as- 
sociation with  National  Steel,  Mr.  McCon- 
naughey said,  and  that  this  firm  often  had 
legal  business  in  Ohio.  Mr.  McConnaughey 
said  he  again  changed  the  subject  and  that 
the  Tv  City  president  "could  see  I  didn't 
appreciate  that  kind  of  talk  and  it  was 
dropped." 

Mr.  McConnaughey  said  he  did  not  con- 
sider this  "in  any  respect  an  offer  of  a 
bribe"  and  thought  no  more  of  it  until  the 
FBI  questioned  him.  He  denied  telling  Mr. 
Reed  he  was  leaving  the  FCC  and  going 
into  private  practice,  as  had  been  testified 
earlier  by  Mr.  Reed.  Mr.  McConnaughey 
said  the  McConnaughey,  Sutton,  L'Heureux 
law  firm  first  was  proposed  by  Mr.  Sutton, 
counsel  for  Tv  City  Inc. 

Testifying  just  ahead  of  Mr.  McCon- 
naughey, Mr.  L'Heureux  also  said  he  first 
heard  of  the  bribe  rumors  in  September 
1957.  Mr.  L'Heureux  had  been  Mr.  Mc- 
Connaughey's    administrative    assistant  at 


To  see  what  most  viewers  in 
Eastern  Iowa  see,  hold  this  page  up  to  the  light. 


Broadcasting 


November  24,  1958    •    Page  7 


GOVERNMENT  CONTINUED 


For  the  forward  look  in  tv, 
turn  back  one  page. 

Thought  for  today:  WMT-TV  covers  over  half  of 
the  tv  families  in  Iowa,  dominates  Cedar  Rapids, 
Waterloo  and  Dubuque,  three  of  Iowa's  six  largest 
cities. 


WMT-TV 

CBS  Television  for  Eastern  Iowa 

CED.Ut  RAPIDS — WATERLOO 

Represented  Nationally  by  The  Katz  Agency.  Inc.    •    Affiliated  with   WMT  Radio,  KWMT  Fort  Dodue. 


the  FCC  and  left  when  the  chairman  did. 
He  said  he  was  unsuccessful  in  attempts  to 
learn  the  source  of  the  allegations. 

Mr.  L'Heureux  vigorously  denied  he  had 
contacted  Mr.  Reed  or  anybody  else  regard- 
ing the  bribe  solicitation  or  the  3-3  tie  vote. 
He  said  only  one  side  could  benefit  from 
the  rumors  and  that  if  he  were  sitting  on  a 
jury  he  would  "have  some  very  strong  sus- 
picions .  .  ."  about  Tv  City. 

He  was  first  informed  of  the  bribe  rumors 
by  Messrs.  Sutton  and  McConnaughey,  Mr. 
L'Heureux  said,  the  same  day  the  two  at- 
torneys were  questioned  by  the  FBI.  He 
said  that  in  March  1958,  Mr.  McCon- 
naughey told  him  and  Mr.  Sutton  that  Mr. 
Reed  had  offered  the  former  FCC  chairman 
"about  $10,000"  a  year  for  his  vote. 

At  the  conclusion  of  Monday's  hearing. 
Reps.  Williams  and  Charles  A.  Wolverton 
(R.-NJ.)  called  on  the  Justice  Dept.  to  in- 
vestigate the  Pittsburgh  case.  Three  days 
earlier,  both  congressmen  had  called  on  the 
FCC  to  reopen  the  case  [At  Deadline. 
Nov.  17]. 

The  Justice  Dept.  had  the  case  under 
grand  jury  scrutiny  for  several  months  but 
no  indictment  was  returned  and  the  jury  was 
dismissed.  A  Justice  spokesman  said  last 
week  that  no  new  evidence  was  unearthed 
in  the  House  hearings  which  had  not  been 
presented  to  the  grand  jury. 

FCC  Chmn.  Doerfer  said  the  Commission 
would  have  to  consider  the  possibility  of  re- 
opening the  case  but  as  yet,  has  not  done  so. 

Several  members  of  the  subcommittee 
have  expressed  a  desire  to  recall  a  number 
of  witnesses  because  of  inconsistencies  in 
testimony  before  the  congressional  body. 
Among  those  facing  a  possible  recall  are 
Messrs.  Sutton,  Reed  and  Lee  W.  Eckels,  Tv 
City  principal.  The  congressmen  also  want 
to  question  William  Matta,  ch.  4  applicant 
who  has  not  testified. 

OVERSIGHTSPONSORS 
PANEL  DISCUSSIONS 

•  30  examine  regulatory  ills 

•  FCC  declines  participation 

Thirty  prominent  attorneys,  government 
officials  and  professors  at  the  invitation  of 
the  House  Legislative  Oversight  subcommit- 
tee, participated  last  week  in  two  days  of 
panel  discussions  on  how  to  cure  the  ills  of 
federal  regulatory  agencies. 

And,  one  of  the  panelists  used  the  forum 
to  get  in  a  lick  against  the  parent  Com- 
merce Committee  and  for  pay  tv.  James  M. 
Landis,  counsel  for  pay  tv-proponent  Skia- 
tron,  charged  the  committee  with  interfer- 
ence in  "a  carefully  worked  out  program" 
by  the  FCC  to  authorize  a  test  of  pay  tv. 

Topics  for  discussion  were  "(1)  Should 
the  clearly  judicial  functions  of  the  admin- 
istrative agencies  be  divorced  from  them 
and  lodged  with  the  federal  courts?  (2) 
Should  the  legislative  functions  of  admin- 
istrative agencies  be  restricted?  (3)  How 
much  overseeing  of  the  administrative  proc- 
ess should  be  undertaken  by  the  Executive 
branch  and  the  legislative  branch?  (4)  How 
can  improper  pressures  be  best  dealt  with?" 

The  FCC  was  conspicious  in  its  failure 
to  participate  in  the  panel.  Charles  E.  Smoot. 


Page  76    •    November  24,  J 958 


Broadcasting 


complete  one  hand  operation 


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You  shift  speeds  to  78,  45  or  33/3  by  simply  mov- 
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touch  the  button  to  either  start  or  stop.  Complete 
one-hand  operation  leaves  the  other  hand  free  for 
cueing  or  control  board. 

Gates  positive  operating  3-speed  transcription  turn- 
tables are  designed  entirely  for  the  professional 
demands  of  radio  and  television  stations,  advertis- 
ing agencies  and  recording  studios.  These  turntables 


are  capable  of  unusual  speed  accuracy,  low  vertical 
and  lateral  rumble  and  utilize  the  direct  "speed 
shift"  approach  to  eliminate  springs,  multiple  drive 
wheels  or  gravity  methods  of  speed  change. 

The  transcription  chassis  only  (CB-100),  and  the 
CB-210  complete  turntable  are  both  in  stock  for 
immediate  delivery.  The  turntables  are  available 
with  or  without  the  CAB-6  cabinet  illustrated 
above.  Pla.ce  your  order  today. 


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In  Canada,  CANADIAN  MARCONI  COMPANY 


How  many  puffs  in  a  station  break- 

or  when  does  sales  resistance  become  resentment? 


Be  sure  to  shoot  in  COLOR  . . . 
You'll  be  glad  you  did 


Here's  another  place  where  film  comes  into  the  picture 
. . .  because  pre-testing  is  easy  with  commercials  on  film— 
lets  you  test  to  your  heart's  content  before  you  show  them. 
Important,  too  —  film  gives  you  full  control  of  time  and 
station  .  .  .  keeps  you  in  the  driver's  seat  all  the  way. 

Use  black-and-white  —  or  color  .  .  .  there's  an  Eastman 
Film  for  every  purpose. 

For  complete  information  write  to: 

Motion  Picture  Film  Department 
EASTMAN  KODAK  COMPANY,  Rochester  4,  N.  Y. 


GOVERNMENT  continued 


East  Coast  Division 
342  Madison  Avenue,  New  York  1 7,  N.  Y. 

Midwest  Division 
130  East  Randolph  Drive,  Chicago  1,  III. 

West  Coast  Division 
6706  Santa  Monica  Blvd.,  Hollywood  38,  Calif. 

or 

W.  J.  GERMAN,  Inc. 

Agents  for  the  sale  and  distribution  of 
Eastman  Professional  Motion  Picture  Films, 
Fort  Lee,  N.J.;  Chicago,  III.;  Hollywood,  Calif. 


assistant  general  counsel,  was  listed  on  the 
program  as  one  of  the  panelists  but  was  not 
present  for  any  of  the  Tuesday-Wednesday 
sessions.  A  subcommittee  spokesman  said 
FCC  General  Counsel  John  FitzGerald  sent 
word  Mr.  Smoot  was  too  busy  to  participate. 

Many  of  the  panelists,  gathered  by  sub- 
committee Chief  Counsel  Robert  W.  Irish- 
man, favored  a  code  of  ethics  for  agency 
personnel;  stricter  conflict  of  interest  laws; 
placing  commissioners  on  a  judicial  level; 
higher  standards  for  commission  appointees. 

The  panelists  were  divided  on  the  ques- 
tion of  placing  an  agency's  judicial  func- 
tions in  federal  courts.  No,  said  Minnesota 
Prof.  Kenneth  Davis,  Robert  W.  Ginnane, 
Interstate  Commerce  Commission  general 
counsel,  and  Joseph  Zwerdling,  Federal 
Power  Commission  hearing  examiner,  all 
of  whom  delivered  15-minute  papers  on  the 
question.  Yes,  said  private  attorneys  Robert 
M.  Benjamin,  Donald  Beelar,  Ashley  Sellers, 
John  Cragun,  former  FCC  Hearing  Examin- 
er Fannie  Litvin  and  others.  All  cited  a 
similar  proposal  of  the  American  Bar  Assn. 

William  Gatchell,  FPC  general  counsel, 
proposed  that  agencies  function  more  as 
courts,  with  the  Executive  branch  given 
"limited  or  general  control"  over  them. 

U.  of  Minnesota  Prof.  Kenneth  W.  Culp 
said  "many  good  men  want  to  play  the 
game  according  to  the  rules  and  can't  find 
the  rules.  The  cure  for  pressure  on  admin- 
istrative agencies  is  not  to  destroy  the  agen- 
cies and  transfer  their  functions  to  the 
courts  any  more  than  the  cure  to  judicial 
abuses  is  to  destroy  the  courts." 

The  SEC  general  counsel,  Thomas  G. 
Meeker,  told  the  panel  and  congressmen 
that  ex  parte  contacts  are  "few  in  number." 
The  greatest  deterrents,  he  said,  are  "the 
quality  and  loyalty  of  the  personnel  serving 
the  agencies."  He  urged  caution  in  the  en- 
actment of  legislation  designed  to  prohibit 
improper  influence  which  also  would  pre- 
vent useful  legitimate  practices. 

Profs.  Arthur  S.  Miller  of  Emory  U.  and 
Clyde  Byse  of  Harvard  recommended  more 
precise  legislative  standards  for  the  FCC 
and  other  agencies  to  follow  in  granting 
licenses  as  one  cure  for  curbing  pressures. 
Both  educators  also  urged  the  idea  of  sell- 
ing tv  channels  to  the  highest  bidder  be  seri- 
ously considered. 

Mr.  Landis,  former  chairman  of  both 
the  SEC  and  CAB,  said  the  activities  of 
congressional  committees  should  be  directed 
to  recommendations  for  legislation.  "An 
unfortunate  tendency  has  manifested  itself 
recently  in  the  fact  that  acting  only  indi- 
vidually or  as  a  committee  they  have  sought 
to  interfere  in  the  shaping  of  policy  by  the 
administrative  agencies,"  he  charged.  "The 
most  patent  of  these  is  the  recent  action  of 
the  House  Committee  on  Interstate  & 
Foreign  Commerce  in  setting  aside  a  care- 
fully worked  out  program  of  the  Federal 
Communications  Commission  in  the  field 
of  subscription  television." 

At  the  close  of  the  final  panel  Wednes- 
day, proposed  codes  of  ethics  submitted 
by  all  agencies  under  the  subcommittee's 
jurisdiction  except  the  FCC  were  entered 
into  the  record.  The  Commission  has  prom- 
ised to  submit  a  proposal  of  its  own  in  the 
future. 


Oversight  Subcommittee  Told 
Court  Cannot  Dictate  to  FCC 

A  court  is  not  authorized,  under  the 
Communications  Act,  to  impose  any  "real 
direction"  on  the  FCC  as  to  how  the  Com- 
mission must  "ultimately  dispose"  of  a 
case,  the  House  Legislative  Oversight  Sub- 
committee has  been  advised  by  the  Library 
of  Congress'  legislative  reference  service. 

James  P.  Radigan  Jr.  and  Hugh  C. 
Keenan  Jr.  of  the  legislative  reference  serv- 
ice gave  the  subcommittee  their  opinion  at 
the  House  unit's  request.  They  concluded: 
"The  court  is  not  a  superior  and  revising 
agency  in  the  field.  Its  remand  obligates 
the  Commission  to  correct  the  mistakes  of 
law  but  leaves  it  free  to  take  such  action 
as  it  deems  meets  the  standards  of  'public 
interest,  convenience  or  necessity.'  " 

The  report  also,  at  the  subcommittee's  re- 
quest, digested  the  12  cases  which  had  been 
remanded  by  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia  to  the  FCC 
or  by  the  U.  S.  Supreme  Court  to  the 
appeals  court  between  Jan.  1,  1958,  and 
Oct.  30,  1958,  reporting  on  the  progress  of 
the  cases  as  of  the  latter  date. 

Five  of  the  cases  were  remanded — three 
by  the  Supreme  Court  and  two  by  the 
appeals  court — in  view  of  testimony  before 
the  House  subcommittee  of  ex  parte  in- 
fluences. The  other  seven  cases  were  re- 
mands by  the  appeals  court. 

Supreme  Court  Refuses  Plea 
To  Upset  St.  Louis  Tv  Grant 

The  Supreme  Court  last  week  upheld  a 
U.  S.  Court  of  Appeals  decision  [Govern- 
ment, July  14]  and  refused  a  writ  of 
certiorari  to  the  St.  Louis  Amusement  Co., 
a  former  applicant  for  tv  ch.  11  in  St. 
Louis.  The  Court  of  Appeals  had  affirmed 
an  FCC  dismissal  of  a  St.  Louis  Amuse- 
ment request  that  a  March  1957  grant  for 
ch.  11  be  declared  vacant  and  that  it  be 
returned  to  the  Commission  for  new  ap- 
plications. 

CBS  won  the  grant  last  year,  after  a 
contest  with  220  Television  Inc.,  St.  Louis 
Telecast  and  Broadcast  House.  St.  Louis 
Amusement  had  previously  withdrawn  its 
application  because,  as  it  was  explained  to 
the  Court  of  Appeals,  it  felt  it  had  no 
chance  against  CBS  Inc.  as  a  competitor. 
Instead  of  building  on  ch.  11,  CBS  bought 
ch.  4  KWK-TV  St.  Louis  for  $4  million 
and  turned  ch.  1 1  over  to  220  Tv.  St.  Louis 
Telecast  and  Broadcast  House  were  paid 
$200,000  each  by  220  Tv.  Ch.  11  is  now 
KCPP  (TV)  while  CBS  is  operating  ch.  4 
as  KMOX-TV. 

100W  Maximum  for  Translators 

The  FCC  last  week  finalized  its  rule 
making  to  increase  the  maximum  permis- 
sible transmitter  power  output  of  tv  trans- 
lators from  10  w  to  100  w,  effective  Dec. 
26.  According  to  the  Commission,  this  will 
further  tv  translator  reception  in  com- 
munities where  present  maximum  power  is 
inadequate.  The  first  translates  began  op- 
eratien  in  1956.  There  are  presently  over 
140  such  stations  bringing  tv  to  outlying 
areas. 

November  24,  1958    •    Page  79 


GOVERNMENT  continued 


CH.  10  DECISION 
EXPECTED  MONDAY 

•  Arguments  in  Miami  case  end 

•  Charges  include  'wire-pulling' 

An  initial  decision  in  the  Miami  ch.  10 
case  may  be  issued  next  week  by  special 
FCC  hearing  examiner  Judge  Horace  Stern. 
The  retired  Pennsylvania  Supreme  Court 
chief  justice  last  week  said  that  he  hoped  to 
have  his  decision  out  by  Monday  (Dec.  1). 
This  was  at  the  completion  of  oral  argument 
by  all  parties. 

The  oral  argument,  the  last  move  in  the 
hearing  on  charges  of  behind-the-scenes 
wire-pulling  in  the  1957  Miami  ch.  10  grant, 
heard  pleas  ranging  from  the  argument  that 
all  but  one  of  the  applicants  should  be  dis- 
qualified to  a  request  that  the  "climate"  of 
doing  business  before  the  FCC  should  be 
taken  into  account  and  the  activities  of 
some  of  the  applicants  not  be  considered 
disqualifying. 

Running  as  an  undercurrent — beyond  its 
application  in  the  Miami  case — was  the 
argument  between  the  Dept.  of  Justice  and 
other  parties.  This  even  involved  charges 
that  the  White  House  was  trying  to  save 
face  by  urging  the  disqualification  of  all 
federal  officials  and  parties  who  resort  to 
ex  parte  representations. 

The  Justice  Dept.  argued  in  its  brief  filed 
two  weeks  ago  that  any  tampering  outside 
the  accepted  procedures  of  adjudication 
before  federal  agencies  be  labeled  illegal 
[Government,  Nov.  17]. 

This  was  termed  too  broad  by  some  of 
the  parties  in  the  case. 

Paul  A.  Porter,  attorney  for  WKAT  Inc., 
declared  the  FCC  does  not  need  an  "iron 
curtain"  to  protect  the  commissioners. 

'Norman  E.  Jorgensen,  attorney  for  Pub- 
lic Service  Television  Inc.  (WPST-TV), 
maintained  that  the  Dept.  of  Justice  "sped 
•right  by  the  record  roughshod  in  its  haste 
to  get  an  Administration  face-scrubbing  be- 
fore the  American  public." 

Considered  the  bellwether  case  in  the 
dozen  tv  grants  which  have  been  scheduled 
:for  reopening — or  which  have  been  the  tar- 
get of  allegations  of  back  door  machina- 
tions— the  Miami  ch.  10  rehearing  began 
last  September.  The  charges  were  originally 
aired  earlier  in  the  year  before  the  House 
[Legislative  Oversight  Subcommittee  and  re- 
sulted in  the  resignation  of  Richard  A.  Mack 
as  an  FCC  commissioner.  Mr.  Mack  and 
his  friend  Thurman  A.  Whiteside  were  in- 
dicted by  a  grand  jury  and  have  both 
pleaded  innocent. 

The  gist  of  the  oral  arguments  before 
Judge  Stern  was  as  follows: 

Edgar  W.  Holtz,  FCC  associate  general 
•  counsel — urged  that  Judge  Stern  find  Comr. 
Mack  disqualified  and  therefore  the  grant 
to  the  National  Airlines'  subsidiary  void. 
He  also  asked  that  WKAT,  Public  Service 
and  North  Dade  Video  Inc.  be  disqualified 
from  any  further  participation  in  the  case. 
This  would  leave  L.  B.  Wilson  Inc.  the  only 
applicant. 

Both  the  FCC  counsel  and  that  for  L.  B. 
Wilson   pointedly   reminded   Judge  Stern 

:  Page  80    •    November  24,  1958 


that  the  question  of  what  to  do  with  the 
grant  if  all  except  one  applicant  is  dis- 
qualified was  not  an  issue  in  the  hearing. 
The  Justice  Dept.  in  its  brief  two  weeks 
ago  suggested  that  new  applications  be 
accepted  for  ch.  10,  while  all  present  appli- 
cants but  L.  B.  Wilson  should  be  disqualified. 

Mr.  Holtz  asked  Judge  Stern  to  hand 
down  a  decision  which  would  "completely 
protect  FCC  commissioners  from  all  in- 
fluence, direct  or  indirect,  from  all  sources, 
including  Congress." 

Mr.  Porter,  for  WKAT— Declared  that 
Mr.  Katzentine's  activities  were  right  and 
proper;  that  Mr.  Katzentine  was  the  only 
party  to  bring  the  allegations  of  wire-pulling 
to  light.  He  called  for  the  disqualification 
of  Public  Service.  He  maintained  that  Mr. 
Katzentine  and  his  intermediaries  who  saw 
Comr.  Mack  did  not  attempt  to  persuade 
him  to  vote  for  WKAT,  but  only  to  get  him 
"uncommitted"  from  what  he  understood 
was  his  pledge  to  Mr.  Whiteside  to  vote  for 
Public  Service. 

Paul  M.  Segal,  attorney  for  L.  B.  Wilson 
— Maintained  that  no  accusations  had  been 
made  against  his  client.  He  stated  that  argu- 
ments by  other  counsel  excusing  the  activi- 
ties of  their  clients  were  "adolescent."  He 
quipped  that  from  the  arguments  of  parties 
it  seems  that  "it  is  all  wrong  to  fix  a  case, 
but  it's  all  right  to  unfix  a  case."  He  de- 
clared that  North  Dade  must  be  considered 
to  have  engaged  in  off-the-record  representa- 
tions through  the  use  of  Robert  F.  Jones, 
former  FCC  commissioner  and  former 
congressman  (R-Ohio),  now  in  private  law 
practice. 

Nathan  David,  attorney  for  North  Dade 
Video  Inc. — Emphasized  that  no  one  rep- 
resenting North  Dade  made  any  representa- 
tions to  the  FCC  commissioners.  He  termed 
Mr.  Jones'  activities  on  Capitol  Hill  seek- 
ing legislation  prohibiting  an  airline  from 
owning  a  tv  station  as  perfectly  proper.  He 
accused  the  Dept.  of  Justice  of  "gerryman- 
dering" the  record  adverse  to  North  Dade. 

Mr.  Jorgensen,  for  Public  Service — Called 
for  a  new  FCC  vote  on  Miami  ch.  10  to  lift 
the  cloud  on  the  grant.  He  stressed  that  Pub- 
lic Service  tried  to  get  Mr.  Whiteside  to 
serve  as  counsel,  but  when  Mr.  Whiteside 
refused  to  accept  employment  that  was  the 
end  of  Public  Service's  connection  with 
him.  He  intimated  that  Mr.  Whiteside  be- 
came active  in  the  Miami  ch.  10  case  for 
his  own  benefit. 

Judge  Stern  intervened  with  questions 
only  three  times,  warning  each  time  that  his 
questions  should  not  be  considered  as  in- 
dicating his  views.  He  inquired  about  the 
status  of  the  majority  vote  if  Comr.  Mack 
had  abstained  or  had  voted  for  another  apr 
plicant;  he  asked  if  the  FCC  was  required 
to  grant  an  application  after  a  hearing  or 
whether  it  could  deny  all  parties,  and  he 
observed  that  Mr.  Jones  had  testified  that 
he  turned  over  a  document  favoring  North 
Dade  to  Comr.  T.A.M.  Craven  after  the 
final  vote  was  issued  (in  which  Comr. 
Craven  had  abstained)  and  after  Comr.  Crav- 
en had  told  Mr.  Jones  he  would  not  partici- 
pate in  any  further  deliberations  of  Miami 
ch.  10. 


CRAVEN  BOWS  OUT 
FROM  CH.  13  CASE 

•  FCC  orders  new  argument 

•  Crosley  gets  interim  use 

Comr.  T.  A.  M.  Craven  last  week  severed 
himself  from  any  further  part  in  the  Indian- 
apolis ch.  1 3  case  as  the  Commission  ordered 


ment  under  a  man- 
date from  the  U.  S. 
Court  of  Appeals 
for  the  District  of 
Columbia.  The  FCC 
set  no  date  for  the 
argument. 

At  the  same  time, 
the  FCC  granted  a 
request  by  Crosley 
Broadcasting  Corp. 
that  the  company  be 


comr.  craven  allowed  to  continue 
operating  its  WLWI  (TV)  Indianapolis  on 
ch.  13  pending  a  final  FCC  decision  on 
whether  Crosley  or  WIBC  Indianapolis,  the 
other  applicant,  gets  the  facility.  A  WIBC 
petition  for  joint  trusteeship-operation  of 
ch.  13  with  Crosley  pending  final  decision 
was  denied,  as  was  a  request  for  oral  argu- 
ment on  the  petition. 

The  FCC  also  dismissed  as  moot  a  request 
by  WIBC  that  Comr.  Craven  be  disqualified 
in  the  proceeding — in  view  of  the  com- 
missioner's statement  that  he  will  not  par- 
ticipate in  any  further  proceeding  in  the 
ch.  13  case. 

The  court  last  June  remanded  the  FCC's 
March  1957  grant  of  ch.  13  to  Crosley,  hold- 
ing Comr.  T.  A.  M.  Craven  should  not  have 
voted  because  he  did  not  hear  oral  argu- 
ment in  the  case  [Government,  June  23]. 
Comr.  Craven  had  abstained  from  voting 
because  the  engineering  firm  of  which  he 
formerly  was  a  member  had  been  employed 
by  one  of  the  former  applicants,  WIRE  In- 
dianapolis, but  at  the  FCC's  request  voted 
to  break  a  3-3  tie.  The  same  court,  all  nine 
judges,  denied  a  later  Crosley  request  for 
rehearing  [Government,  Sept.  29]. 

Comr.  Craven  said  last  week  that  since 
the  court  didn't  decide  on  whether  he  was 
qualified  to  participate  in  the  ch.  13  case, 
he  will  not  take  any  part  in  the  case,  "in- 
cluding the  further  oral  argument  which 
has  been  ordered."  The  commissioner  said 
that  even  if  the  FCC  reaches  another  "im- 
passe" (i.e.,  a  tie  vote)  he  will  not  par- 
ticipate to  break  the  deadlock  unless  the 
question  of  his  qualification  is  "judicially 
settled."  This  means  that  even  if  he  were 
to  be  found  qualified  "judicially,"  he  could 
not  vote  in  the  ch.  13  case  unless  a  third 
oral  argument  is  held. 

Comr.  Craven  said  his  practice  since  be- 
ing appointed  to  the  FCC  has  been  to  ab- 
stain from  taking  part  in  matters  in  which 
he  previously  was  associated  as  a  private 
radio  engineering  consultant.  Thus,  he  said, 
he  refused  to  vote  in  the  ch.  13  case  until 
he  was  advised  by  the  FCC  general  counsel 
that  it  was  his  duty  to  take  part  in  the  final 
disposition  of  a  case  if  failure  to  do  so 
would  prevent  the  FCC  from  performing  its 
administrative  functions. 

WIRE  (Indianapolis  Star  and  News  and 

Broadcasting 


Its  Channel  3  First  By  All  Surveys 


In  Memphis  they  say  "There's  more 
to  see  on  Channel  3."  That's 
because  more  people  enjoy  WREC- 
TV's  combination  of  superior  local 
programming  and  the  great  shows 
of  the  CBS  Television  network.  It's 
the  right  combination  for  your 
advertising  message.  See  your  Katz 
man  soon. 


Here  are  the  latest  Memphis  Surveys  showing 
leads  in  competitively  rated  quarter  hours, 
sign-on  to  sign-off,  Sunday  thru  Saturday: 


WRECJTV 
Sta.  B 
Sta.  C 


A.R.B. 

Pulse 

Nielsen 

May  '58 

May  '58 

Sept.  7-Oct.  4 

(Metro  Area) 

(Metro  Area) 

(Station  Area) 

201 

240 

279 

122 

93 

35 

53 

47 

63 

WREC-TV 

Channel   3  Memphis 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


November  24,  1958    •    Page  81 


Buick  photo  courtesy  CM  Photographic 


jl.  I  jj^  tm  -  -i 

Chevrolet  photo  courtesy  CM  Photographic 


NBC  Affiliate  —  Represented  by  the  KATZ  AGENCY 

Page  82    •    November  24,  1958 


GOVERNMENT  continued 


EXCISION  IN  EXCISE 

The  federal  government  took  in  a 
million  dollars  less  in  taxes  on  radio-tv, 
phonographs,  components,  etc.  for  the 
first  quarter  of  fiscal  1959  than  the 
same  period  the  year  before.  The  In- 
ternal Revenue  Service  reported  last 
week  that  excise  tax  collections  for 
the  fiscal  period  ending  Sept.  30  on 
these  items  totaled  $26.995,000 — com- 
pared to  $27,987,000  in  the  same 
period  in  1957.  Taxes  collected  for 
phonograph  records  jumped  $1  million 
—from  $2,757,000  in  1957  to  $3,767,- 
000  in  the  1958  period;  taxes  on  ad- 
missions to  theatres,  concerts,  etc.,  also 
moved  upward — from  $13,918,000  in 
1957  period  to  $14,395,000  for  this 
period;  taxes  on  admissions  to  cab- 
arets, roof  gardens,  etc.  slumped — 
from  $11,029,000  to  $10,584,000. 
Total  excise  taxes  from  all  sources 
showed  a  $100  million  slump — from 
$2,842,433,000  in  1957  to  $2,746,- 
156,000  this  year's  period. 


other  newspapers)  and  Mid-West  Tv  Corp. 
(local  businessmen),  the  two  other  applicants, 
also  had  appealed  the  grant  to  Crosley,  but 
both  withdrew  their  appeals — WIRE  in  De- 
cember 1957  and  Mid-West  in  January  1958 
— in  consideration  of  undisclosed  amounts 
paid  by  Crosley.  The  March  1957  FCC 
grant  [At  Deadline,  March  11,  1957]  re- 
versed an  examiner's  initial  decision  favoring 
Mid-West. 

Ad  Rekindles  San  Diego  Fight 

An  advertisement  in  Broadcasting  link- 
ing ch.  6  XETV  Tijuana,  Mexico,  with  San 
Diego,  Calif.,  prompted  a  request  for  the 
reopening  of  an  FCC  decision  permitting 
ABC-TV  to  feed  its  programs  to  the  Mexi- 
can station.  KFMB-TV  San  Diego,  last 
week  asked  the  FCC  to  revoke  the  Commis- 
sion's April  22  decision  approving  the  feed 
of  ABC-TV  programs  to  XETV.  The  San 
Diego  station,  which  fought  bitterly  against 
the  Commission  action,  said  that  an  ad- 
vertisement identifying  XETV  with  San 
Diego  was  "a  blatant  and  outrageous  fraud, 
deception,  misrepresentation  and  imposture 
upon  the  broadcast  industry  .  .  ."  KFMB- 
TV  claimed  that  the  advertisement  attempts 
to  "foist"  the  station  upon  American  ad- 
vertisers as  an  American  station. 

Wins  Libel  Damages  in  Oklahoma 

Mrs.  Pearl  Wanamaker,  former  Wash- 
ington state  superintendent  of  public  in- 
struction, was  awarded  $7,500  damages  for 
libel  by  a  court  in  Oklahoma  City  last  week 
from  three  Oklahoma  radio  stations  which 
carried  an  MBS  broadcast  by  Fulton  Lewis 
jr.  in  1956  [Networks,  Jan.  16.  1956]. 
She  had  claimed  Mr.  Lewis  called  her  the 
"ringleader"  of  a  White  House  education 
conference  he  said  was  "stacked  and 
phony"  and  mistakenly  identified  her  as 
the  sister  of  a  Communist.  The  stations 
were  KGWA  Enid,  KOME  Tulsa  and 
KOCY  Oklahoma  City.  She  has  filed  similar 
suits  against  other  stations. 

Broadcasting 


cheered  IV SB -TV  tenth  anniversary  parade 


Peachtree  Street  was  Jumping. 

Never  in  the  history  of  fun-loving  At- 
lanta had  so  great  a  throng  turned  out 
for  any  event.  Nearly  a  quarter-million 
people  came  to  help  celebrate  WSB-TV's 
10th  birthday;  to  show  their  affection  for 
WSB-TV  stars  and  appreciation  for  the 
programming  this  station  gives  them. 

This  thundering  response  gives  you  a 
more  revealing  picture  of  WSB-TV's 
dominance  in  the  Georgia  market.  Skill- 
ful showmanship  teamed  with  intelligent 
programming  in  the  public  interest  has 
made  WSB-TV  one  of  the  nation's  truly 
great  area  stations.  Certainly  your  adver- 
tising in  Atlanta  belongs  on  WSB-TV. 


"White  Columns"  is  the  home  of 
WSB-TV  and  WSB  Radio  in  Atlanta 


WSB-TV 


ATLANTA 

NBC  affiliate.  Represented  by  Edw. 
Petry  &  Co.  Affiliated  with  The  Atlanta 
Journal  and  Constitution. 


Broadcasting 


November  24,  1958    •    Page  83 


TRADE  ASSNS. 


BPA  GETS  RIVAL  MEDIA  BRIEFING 

•  Delegates  also  discuss  ratings,  other  radio-tv  necessities 

•  Westinghouse's  McGannon  urges  greater  stress  on  promotion 


The  competitive  spirit  was  double-edged 
at  last  week's  third  annual  Broadcasters 
Promotion  Assn.  meeting.  It  combined  the 
liveliness  of  friendly  intra-organization  play 
with  the  spirit  of  not  so  friendly  intra- 
media  fight. 

After  the  smoke  cleared,  most  delegates 
agreed  the  convention-seminar  at  St.  Louis' 
Chase  Hotel  Nov.  17-19  was  the  best  yet. 
Organization  members  returned  to  their 
home  bases  with  brand  new  ideas  on  a 
wide  range  of  promotion  topics  and  the 
conviction  that  BPA  as  an  organization  has 
come  of  age. 

At  Tuesday's  business  session,  BPA  mem- 
bers elected  Charles  A.  Wilson,  sales  pro- 
motion and  advertising  manager  of  WGN- 
AM-TV  Chicago,  as  new  president  (see 
story,  page  88).  They  also  chose  Philadel- 
phia as  the  1959  (Nov.  2-4)  BPA  conven- 
tion site. 

The  1958  meet  took  on  a  distinct  com- 
petitive flavor,  including  speakers  from 
newspaper,  magazine,  outdoor  and  station 
representative  fields,  headed  by  Edward 
A.  Falasca,  creative  vice  president  of  the 
American  Newspaper  Publishers  Assn.'s 
Bureau  of  Advertising.  Key  speaker  at 
Tuesday's  luncheon  was  Donald  H.  Mc- 
Gannon, president  of  Westinghouse  Broad- 
casting Co.,  who  called  on  radio  and  tv 
each  to  more  aggressively  promote  itself 
for  a  respectively  greater  share  of  the  total 
national  advertising  budget. 

Among  topics  explored  during  the  con- 
vention, aside  from  inter-media  competition, 
were  ratings,  promotion  as  a  key  manage- 
ment function,  and  such  bread-and-butter 
subjects  as  sales  and  audience  promotion, 
publicity  and  exploitation,  merchandising 
and  trade  advertising. 

BPA  members  were  given  statistics  in- 
dicating growth  of  the  organization  the  past 
year  under  Mr.  Henry's  leadership  and 
prospects  for  future  membership  increases. 
They  also  were  apprised  of  management's 
increasing  recognition  of  their  role  in  sta- 
tion policy  and  operation. 

Radie-Tv  Dollars  in  Print  •  ANPA's 
Mr.  Falasca  reported  radio-tv  spent  $14 
million  in  1956  and  over  $17  million  last 
year  in  newspaper  advertising  to  promote 
their  stations  and  programs.  He  noted 
local  advertisers  allocated  $2.5  million  in 
daily  newspapers  in  1957,  which  he  de- 
scribed as  growing  competition  for  radio-tv. 

Newspapers  provide  a  good  medium  for 
building  local  station  identity  and  promoting 
its  operation  and  personalities,  he  asserted. 
Mr.  Falasca  suggested  stations  spot  their 
ads  in  special  interest  sections,  such  as  the 
women's  or  sports  page,  as  well  as  in  the 
radio-tv  department. 

By  and  large,  Mr.  Falasca  felt,  local  sta- 
tion promotion  in  newspapers  can  stand 
a  "creative  hypo,"  with  tv  doing  a  some- 
what better  job  than  radio. 

Mr.  Falasca  said  that  newspapers  render 


"merchandising  assistance"  to  stations  but 
"steer  clear  of  the  word  itself."  He  also 
claimed  that  the  question  of  payment  for 
publication  of  radio-tv  logs  "has  never  come 
up"  in  the  Bureau  of  Advertising. 

A  few  promotion  executives  chided  Mr. 
Falasca  on  the  increasingly  critical  tenor  of 
newspaper  columns  against  broadcasting. 
One  quoted  NBC  President  Robert  W.  Sar- 
noff's  remarks  about  newspaper  criticism 
and  called  for  greater  harmony  among 
broadcast  and  print  media.  Mr.  Falasca 
said  he  wasn't  familiar  with  Mr.  Sarnoff's 
comments,  but  felt  media  have  cooperated 
on  several  projects  and  "after  all,  we  are 
competitors." 

Another  broadcaster  expressed  concern 
over  the  "bitterness  of  the  tirades  of  news- 
papers against  our  industry.  Critics  seem 
bent  on  defending  newspapers  at  any  cost." 
He  added  that  advertisements  he  placed 
were  frequently  buried  alongside  the  obitu- 
aries or  adjoining  unfavorable  comment  by 
radio-tv  critics.  Mr.  Falasca  answered: 
"you're  confusing  editorial  and  advertising 
functions — advertising  is  strictly  a  business 
function." 

Mr.  Falasca  evaded  questions  about  na- 
tional vs  local  rates,  claiming  the  Bureau 
of  Advertising  is  not  involved  in  the  issue, 
and  also  about  whether  newspaper  cost-per- 
thousand  is  up  or  down  from  recent  years. 
He  also  declined  to  discuss  the  relative  effec- 
tiveness of  black-and-white  vs  color  adver- 
tisements, but  remarked,  "The  retention 
value  of  color  is  simply  startling." 

Mr.  McGannon,  of  Westinghouse,  de- 
clared that  radio  and  tv  must  undertake 


aggressive  campaigns  of  self-promotion.  No 
longer  can  the  broadcast  media  expect  auto- 
matic growth,  he  said.  Broadcasting  com- 
manded but  18.8%  of  the  total  national 
advertising  budgets  last  year,  he  stated, 
adding  that  broadcasting  and  the  print  media 
are  competing  for  the  same  advertising  dol- 
lar. 

Mr.  McGannon  pointed  out  that  this  was 
why  print  has  become  the  broadcasting  in- 
dustry's most  vociferous  critic.  He  urged 
broadcasters  to  use  their  own  sales  tools 
in  their  own  behalf.  Mr.  McGannon  did 
feel,  however,  that  competition  between 
print  and  broadcasting  could  be  a  bene- 
ficial rivalry. 

Magazines  in  the  Tv  Era  •  Kicking  off 
the  Monday  afternoon  session  was  Albert 
M.  Snook,  midwest  manager  of  Magazine 
Adv.  Bureau,  followed  by  Steve  Libby,  pub- 
licist with  Communications  Counselors  Inc., 
and  Peter  Rahn,  radio-tv  editor,  St.  Louis 
Globe-Democrat. 

Mr.  Snook  observed  that,  despite  the 
"tremendous  increase"  in  tv  homes,  1950-57, 
magazine  circulations  grew  over  three 
times  as  fast  as  the  growth  in  U.  S.  popula- 
tion. 

Comparing  the  pre-tv  era  of  1946-50  with 
that  period,  Mr.  Snook  pointed  out  that 
adult  population  expanded  an  average  of 
1.4  million  a  year  as  against  1.1  million  for 
the  era  of  tv's  growth.  Magazine  circula- 
tions increased  considerably — 4.9  million 
annually.  Even  during  radio's  heyday 
(1933-40),  he  reminded,  magazines  jumped 
about  four  times  as  fast  as  the  increase  in 
U.  S.  population. 

Taking  1956,  for  which  the  most  recent 
advertising  figures  are  available,  magazines 
claimed  2,278  out  of  2,742  national  adver- 
tisers, with  1,134  in  newspapers,  286  in  tv, 
and  160  in  radio.  Splitting  the  national  ad- 


SOCIALIZING  in  the  Edward  Petry  &  Co.  suite  after  a  seminar  roundtable  meeting 
during  the  Broadcasters  Promotion  Assn.  convention  in  St.  Louis  were  several 
BPA  delegates  from  stations  on  the  sales  representative's  list.  Standing  (1  to  r):  Walter 
Paschall,  WSB  Atlanta;  Andy  Amyx,  WTVH-TV  Peoria,  111.;  Dan  Bellus,  KFMB-TV 
San  Diego,  Calif.;  Ray  Reisinger,  WISH  Indianapolis,  Ind.;  Amos  Eastridge.  KMTV 
(TV)  Omaha,  Neb.;  Charles  Cash,  WSM-TV  Nashville,  Tenn.;  James  W.  Evans, 
WSOC-TV  Charlotte,  N.  C;  Tom  Sumner,  WNEM-TV  Bay  City,  Mich.;  Fred 
Johnson,  Petry-St.  Louis,  and  Doug  Duperrault,  KTBS-TV  Shreveport,  La.  Seated 
(1  to  r):  Henry  F.  Hines,  WBAL-AM-TV  Baltimore,  Md.;  Montez  Tjaden,  KWTV 
(TV)  Oklahoma  City,  Okla.;  Robert  Hutton,  Petry  tv  promotion  manager;  Mitchell 
Krauss,  WIP  Philadelphia,  Pa.;  Kirt  Harriss,  KPRC  Houston,  "[ex.  (Not  shown  but 
also  present  were  executives  from  the  Corinthian  station  group.) 


Page  84    •    November  24,  1958 


Broadcasting 


These  famous 


imports  delivered 
as  a  gift  from  coast-to-coast 


Three  superb  brands— each  accepted  the 
world  over  as  best  of  its  kind— each  bear- 
ing a  label  that  labels  you  a  business  man 
of  good  taste.  Take  care  of  your  entire 


business  gift  problem  in  one  handsome 
gesture— by  having  any  one  or  all  of  them 
delivered  to  each  name  on  your  gift  list! 
Send  coupon  below  for  full  information. 


SOLE  U.  S.  DISTRIBUTORS,  SCHIEFFELIN  &  COMPANY,  NEW  YORK 


TEACHER'S 
HIGHLAND  CREAM 
SCOTCH  WHISKY 

86  Proof 

Blended  Scotch  Whisky 

In  a  class  by  itself  since 
1830.  It's  the  Scotch  you 
know  is  always  right 
because  the  good  taste 
of  Teacher's  never  changes. 


HENNESSY  COGNAC 

84  Proof 

HENNESSY  Supremacy  is 
unmistakable — 
Americans  choose  it 
over  all  other  Cognacs 
combined.  Hennessy 
maintains  its  unmatched 
character  by  drawing 
on  aged  Cognac  stocks 
unrivalled  in  size  as 
well  as  variety. 


MOET  CHAMPAGNE 

The  truly  great 
Champagne  of  France — 
from  the  fabulous, 
15  mile  cellars  of 
Maison  Moet  &  Chandon 
in  Epernay.  An 
outstanding  and 
memorable  gift  that 
will  be  long  remembered. 


NOW  ONE  ORDER  SENDS  THESE  GIFTS   COAST-TO-COAST  IN  A  HURRY! 


Make  your  gift  shopping  easy.  Send 
the  coupon  for  order  form,  price  list 
and  full  information  about  this  con- 
venient, new  service.  All  gifts  delivered 
gift-wrapped  with  your  card  enclosed. 
Do  your  Holiday  shopping  early. 
Send  coupon  today! 


All  Year  Liquor  Gifts 
Dept.  3E 

6066  Sunset  Blvd. 
Hollywood  28,  California 

Please  rush  me  your  order  form  giving  delivered  prices  and  gift 
delivery  information  for  Teacher's  Scotch,  Hennessy  Cognac  or 
Moet  Champagne. 


NAME. 


FIRM  

ADDRESS  

CITY  ZONE  STATE. 


Broadcasting 


November  24,  1958    •    Page  85 


TRADE  ASSNS.  continued 


vertising  pie  in  1956,  70%  is  in  maga- 
zines, 24%  in  newspapers,  5%  in  television 
and  1%  in  radio,  according  to  Mr.  Snook's 
slide  presentation.  He  also  suggested  that 
magazines  might  be  a  good  medium  for  pro- 
motion of  regional  network  programming. 

Henry's  Keynoter  •  Monday  morning  Mr. 
Henry  reported  a  20%  membership  increase 
in  BPA  the  past  year,  with  250  members 
representing  35  states  and  Canada.  He  also 
cited  greater  recognition  extended  promo- 
tion managers  and  the  organization  since 
its  founding  two  years  ago. 

Mr.  Henry  chided  those  promotion  man- 
agers "who  treat  their  own  field  like  they 
had  little  or  no  concern  for  a  given  promo- 
tional project  or  policy"  and  for  failing  "to 
incorporate  a  basic  idea  in  their  approach  to 
the  particular  promotion." 

Planned  broadcast  promotion  can  be  "one 
of  the  finest  weapons"  to  promote  an  audi- 
ence or  sales,  or  both,  Mr.  Henry  said.  But 
it  is  better  to  tell  management  in  advance 
the  promotion  is  unfeasible  rather  than  to 
mishandle  it,  he  asserted. 

Mr.  Hurlbut  told  BPA  delegates  that  "we 
have  to  prove  our  professional  prowess," 
looking  toward  the  day  when  "at  last  promo- 
tion is  regarded  as  a  key  management  func- 
tion." A  good  promotion  operation  also  can 
be  a  "key  step"  for  the  successful  promo- 
tion manager  toward  the  general  manager's 
post,  he  reminded. 

Mr.  Libby  reported  on  a  recent  survey 
by  Communications  Counsellors,  the  public 
relations  department  of  McCann-Erickson, 
among  1,500  tv  editors.  It  found  that  over 
400  U.  S.  newspapers  now  publish  special 
weekly  tv  sections.  He  emphasized  that  "all 
publicity  and  promotion  are  essentially  lo- 
cal" and  explained  devices  used  by  CC  (tele- 
phone interviews,  special  photos,  exclusive 
features,  etc.). 

Mr.  Rahn  said  radio-tv  news  helps  sell 
newspapers  because  "it's  what  the  public 
wants  to  read,"  but  called  on  broadcasting 
publicists  to  supply  more  meaty  stories.  He 
added  that  a  radio-tv  columnist's  job  would 
be  impossible  without  media  publicity  rep- 
resentatives, and  felt  acceptable  copy  and 
creative  thinking  go  hand  in  hand,  whether 
"talking  about  programming  or  promotions 
and  stunts." 

Starting  Tuesday  sessions,  John  L.  Brick- 
er,  executive  vice  president,  Outdoor  Adv. 
Inc.,  cited  recent  attacks  on  advertising  and 
felt  that  "considering  the  strong  socialistic 
pressures  in  the  world  today,  it  is  no  acci- 
dent that  advertising  should  be  so  frequently 
singled  out,  for  it  is  certainly  one  of  the  most 
characteristic  manifestations  of  our  free 
enterprise  system."  The  antidote,  he  sug- 
gested, will  require  "the  same  high  degree 
of  imagination  and  resourcefulness  that  we 
apply  to  our  selling  functions."  He  claimed 
a  growing  realization  of  the  interdependence 
of  all  media. 

In  the  past  five  years,  Mr.  Bricker  de- 
clared there  has  been  a  "rapidly  rising  trend" 
in  the  use  of  outdoor  advertising  as  a  pro- 
motion tool  by  other  media,  including  radio- 
tv. 

Ratings  Critque  •  A  Tuesday  morning 
session  on  ratings  was  addressed  by  Dr. 
Thomas  Coffin,  NBC  research  director,  and 
Robert  R.  Riemenschneider,  media  direc- 


A  ROUNDTABLE  session  was  included  in  the  promotion  workshop  held  by  H-R 
Television  Inc. -H-R  Representatives  Inc.  Monday  (Nov.  17)  concurrently  with  Broad- 
casters Promotion  Assn.'s  annual  convention  in  St.  Louis.  Seated  around  the  table 
(1  to  r):  Mike  Schaffer,  WAVY-AM-TV  Portsmouth,  Va.;  Don  Softness,  promotion 
director  for  the  H-R  companies,  and  Doug  Holcomb,  WGBI-WDAU-TV  Scranton- 
Wilkes-Barre,  Pa.  Standing  (1  to  r):  Chuck  Olson,  WREX-TV  Rockford,  111.;  Haywood 
Meeks,  WMAL-TV  Washington;  Wilson  Schroeder,  WKJG-AM-TV  Fort  Wayne, 
Ind.;  Len  Anderson,  WKBH-WKBT  (TV)  La  Crosse,  Wis.,  and  James  Evans  WSOC- 
AM-TV  Charlotte,  N.  C. 


tor  of  Gardner  Adv.  Co.,  St.  Louis. 

Dr.  Coffin  predicted  three  trends — emer- 
gence of  the  "instantaneous  ratings,  mul- 
tiplication of  rating  services  in  numbers  and 
a  growing  availability  of  qualitative  data. 
With  various  services  expanding  in  market 
coverage,  the  station  and  advertiser  will 
get  additional  and  more  frequent  checks  on 
program  performance.  Too,  there  will  be 
"further  confusion  and  inceasing  conten- 
tion," he  observed. 

It's  still  too  early  for  a  "definite  evalua- 
tion of  instantaneous  ratings,"  Dr.  Coffin 
asserted,  noting  activity  involving  American 
Research  Bureau's  Arbitron  system  the  past 
three  months.  The  fact  remains,  however, 
that  the  "quick  reporting  of  ratings  increase 
their  value"  to  stations  and  advertisers  alike, 
he  asserted. 

Mr.  Riemenschneider  claimed  magazines 
"do  a  better  job  than  broadcasters  in  pro- 
viding us  with  more  qualitative  information" 
on  audiences.  Age,  occupation,  sex  and 
other  socio-economic  factors  are  important 
to  clients  in  selling  their  products,  he  said, 
and  for  that  reason  "we  want  to  know  more 
about  the  type  of  people  who  are  listening 
and  viewing."  BPA  is  performing  a  valuable 
function  in  the  area  of  media  selection, 
"rather  than  continuing  the  emphasis  of 
competition  within  a  medium." 

Broadcast  ratings  "can  be  very  useful  tools 
in  the  evaluation  of  broadcast  media  and  the 
audience  they  reach,  but  have  'definite 
limitations,'  in  influencing  media  buys," 
Mr.  Riemenschneider  declared,  pointing  out 
that  Gardner  planning  or  purchasing  is  not 
based  beyond  the  scope  of  a  rating  service's 
information.  What  ratings  can  do,  he  sug- 
gested, is  to  measure  overall  size  of  audience 
and  compare  programs,  time  periods  and  sta- 
tions. 

The  Gardner  executive  also  urged  BPA, 


RAB,  TvB,  ARB  and  others  to  look  further 
into  means  of  extending  the  increasingly 
important  cumulative  audience  concept. 

Speakers  following  Tuesday's  business 
meeting  were  Lon  King,  assistant  vice  presi- 
dent, Peters  Griffin  Woodward;  John  Stilli, 
sales  manager,  KDKA-TV  Pittsburgh,  and 
Joseph  M.  Baisch,  general  manager,  WREX- 
TV  Rockford,  111.  They  explored  promotion 
as  a  key  management  function. 

Mr.  King  urged  promotion  managers  to 
pass  out  a  continuous  flow  of  information 
to  all  agencies  and  timebuyers,  pointing  out 
station  representatives  depend  on  promotion 
people  for  various  data.  Sales  promotion, 
he  added,  is  "no  ivory  tower  job,  but  a 
key  management  function." 

The  Unrecognized  Element  •  Mr.  Stilli 
stressed  that  promotion,  as  the  "key"  to 
successful  management,  "opens  the  door 
called  dominance."  Recognition  is  long 
overdue  for  promotion  people,  he  said. 

Challenge  to  promotion  managers  was 
built  by  Mr.  Baisch  around  the  concept  of 
"VIPmanship — video  interest  promotion 
and  viewer  interest  professionals,"  an  ex- 
tension of  showmanship.  Urging  better  co- 
ordination of  promotion  efforts  to  all  sta- 
tion levels.  Mr.  Baisch  asserted:  "promo- 
tion managers  must  have  vision  to  meet  the 
challenge  with  a  professional  approach, 
and  develop  and  execute  missions  as  a  key 
management  man." 

Several  BPA  delegates  participated  in 
Wednesday  morning's  "Let's  Swap  Ideas" 
exchange  on  radio-tv  sales  audience  pro- 
motion, publicity  and  exploitation,  mer- 
chandising and  trade  advertising. 

Social  events  during  the  BPA  conven- 
tion-seminar included  receptions  by  An- 
heuser-Busch Inc.,  15  trade  paper  publica- 
tions including  Broadcasting,  Gardner  Adv. 
Co.  and  the  annual  banquet. 


Page  86    •    November  24,  1958 


Broadcasting 


The  photo  above  is  an  actual  enlargement  of  a  single  16  mm  frame  from  a  newsreel  shot  on 
Du  Pont  Type  931  Film  early  in  the  morning  after  a  light  plane  crash  near  Portland,  Oregon. 


KGW-TV  counts  on  930  and  931 


to  get  the  news  on  the  air  fast! 


Richard  Ross,  News  Director  of  KGW-TV,  Portland, 
Oregon,  says  that  his  station  has  used  Du  Pont  film 
for  newsreels  since  it  started  operations  in  December, 
1956.  "Despite  some  rough  assignments,  it  has  never 
let  us  down,"  says  Mr.  Ross  about  DuPont  Rapid 
Reversal  Film.  "It  was  certainly  a  powerful  factor 
in  our  news  programs  having  been  listed  by  the 
American  Research  Bureau  as  the  top  multi-weekly 
news  program  in  several  consecutive  rating  periods. 

"One  of  the  reasons  we  get  our  news  on  the  air 
so  fast  is  the  rapid  drying  time  of  Du  Pont  930  and 
931.  They  dry  at  least  five  minutes  sooner  and  those 
five  minutes  mean  smoother  editing,  more  profes- 
sional treatment  of  the  coverage." 


Portland  has  frequent  rains  during  the  winter 
and  spring,  with  dull  skies,  early  darkness  and  very 
poor  lighting  conditions.  "We  find  that  931  film  has 
the  necessary  speed,  resolution  and  contrast  to  make 
good,  usable  pictures  under  extreme  conditions. 
With  the  added  bonus  of  fast  processing,  you  can 
see  why  Du  Pont  is  one  of  the  vital  tools  in  our 
operation,"  concludes  Mr.  Ross. 

For  more  information  on  DuPont  films  for  every 
TV  need,  contact  the  nearest  DuPont  Sales  Office 
or  write  DuPont  Photo  Products  Department,  2432-A 
Nemours  Building,  Wilmington  98,  Delaware.  Iri; 
Canada:  DuPont  Company  of  Canada  (1956): 
Limited,  Toronto. 


BUPDNI 

"ic.  a  s.  pat.  off. 

Better  Things  for  Better  Living  . .  .  through  Chemistry 


TRADE  ASSNS.  continued 


BP  A  ELECTS  WILSON 
PRESIDENT  FOR  1959 

Charles  A.  Wilson,  WGN-AM-TV  Chi- 
cago, is  the  new  president  of  Broadcasters' 
Promotion  Assn.  for  1959.  He  was  elected 
"unanimously"  in  last  Tuesday's  convention 
business  meeting — but  not  without  a  spirited 
and  sometimes  bitter  floor  fight — and  suc- 
ceeds Elliott  W.  Henry,  press  information 
director  of  ABC  Central  Div. 

A  rival  slate  was  offered  against  the  BPA 
nominating  committee  choice  of  Mr.  Wil- 
son, advertising  and  sales  promotion  chief 
of  the  Chicago  Tribune  radio-tv  properties; 
Gene  Godt,  WCCO-TV  Minneapolis,  for 
first  vice  president,  and  James  M.  Kiss, 
WPEN  Philadelphia,  for  second  vice  presi- 
dent. The  second  slate,  offered  on  the  con- 
vention floor,  included  Mr.  Kiss  as  president 
and  John  F.  Hurlbut,  WFBM-AM-TV  In- 
dianapolis, and  Janet  Byers,  KYW  Cleve- 
land, as  first  and  second  vice  presidents,  re- 
spectively. Mr.  Henry  was  not  a  candidate. 

The  new  officers,  aside  from  Mr.  Wilson, 
are  Mr.  Godt,  first  vice  president,  and  Burt 
Toppan,  WTVJ  (TV)  Miami,  Fla.  New  di- 
rectors for  three-year  terms  are  L.  Walton 
Smith,  Transcontinent  Tv,  Rochester,  N.  Y.; 
Austin  Heywood,  KNXT  (TV)  Los  Angeles; 
Harvey  M.  Clarke,  CFPL  Toronto,  and 
Miss  Byers.  They  replace  Robert  Moran, 
WBEL  Beloit,  Wis.;  Joe  Hudgens,  KRNT- 
AM-TV  Des  Moines;  Marion  Annenberg, 
WDSU-AM-TV  New  Orleans,  and  Mr. 
Godt. 

Also  named  director  was  Don  Curran, 
KTVI  (TV)  St.  Louis,  to  serve  on  for  the 
remaining  two  years  of  the  term  of  Edward 
M.  Morrissey,  KIMA-AM-TV  Yakima, 
Wash.,  who  resigned  because  of  the  pressure 
of  other  duties.  William  Pierson,  WBKB 
(TV)  Chicago,  was  re-elected  secretary- 
treasurer. 

Movement  for  the  Kiss-Hurlbut-Byers 
slate  developed  before  the  BPA  convention- 
seminar  started.  Spearheaded  largely  by 
Bruce  Wallace,  WTMJ-AM-TV  Milwaukee, 


NEW  BPA  PRESIDENT  Charles  Wilson, 
WGN-AM-TV  Chicago,  is  flanked  by  the 
association's  new  Second  Vice  President 
Burt  Toppan  (left),  WTVJ  (TV)  Miami,  and 
First  Vice  President  Gene  Godt,  WCCO- 
TV  Minneapolis. 


it  was  drawn  up  as  an  alternative  to  the 
Wilson-Godt-Kiss  ticket  proposed  by  the 
BPA  nominating  committee. 

A  petition  circulated  early  during  the  con- 
vention explained  that  a  similar  slate  of 
candidates  "can  be  downright  harmful"  and 
was  neither  "healthy  or  democratic."  Mem- 
bers should  have  the  opportunity  of  multiple 
choices  for  each  of  the  top  BPA  posts,  the 
petition  explained.  The  board  leaned  slightly 
to  the  Kiss-for-president  slate,  according  to 
a  consensus  of  its  members.  The  petition 
promised  nominations  from  the  floor,  which 
materialized  at  the  elections  Tuesday. 

BPA  members  chose  Philadelphia  over 
Chicago  for  the  1959  convention  Nov.  2-4 
(probably  at  the  Sheraton  Hotel)  and  ap- 
proximately mid-November  for  the  1960 
meeting. 

Membership  committee  reported  that  71 
new  memberships  were  gained  since  Jan- 
uary, including  64  voting,  three  affiliate  and 
four  associate  members.  Mr.  Hurlbut  also 
reported  BPA  hopes  to  complete  a  success 
story  file  project  with  help  of  station  man- 
agement in  1959.  It  would  show  what  per- 
cent of  gross  sales  in  radio-tv  are  devoted  to 
promotion. 

NAB  Fm  Committee  Optimistic, 
Maps  Out  Monthly  Publication 

The  fm  industry  is  enjoying  a  "bullish 
climate,"  judging  by  the  views  of  NAB's 
Fm  Committee. 

Even  the  word  "boom"  was  bandied  about 
at  intervals  during  an  all-day  session  of  the 
committee,  held  Nov.  18  at  NAB  Washing- 
ton headquarters.  The  committee  was  im- 
pressed by  the  steady  increase  in  the  number 
of  applications  for  fm  station  permits. 

Ben  Strouse,  WWDC-FM  Washington, 
committee  chairman,  said  there  are  now  565 
commercial  fm  stations  on  the  air  compared 
to  533  last  year.  Fm  set  sales  will  top  500,- 
000  in  1958,  he  added,  estimating  the  total 
number  of  receivers  in  the  nation  at  14 
million. 

One  of  fm's  toughest  projects,  develop- 
ment of  fm  auto  set  circulation,  is  showing 
slow  progress.  About  5,000  cars  in  the  Chi- 
cago-Milwaukee area  are  described  as 
having  fm  sets. 

A  new  monthly  publication,  FM-PHASIS, 
will  be  produced  for  NAB  fm  members.  It 
was  proposed  by  John  F.  Meagher,  NAB 
radio  vice  president,  and  will  keep  fm 
broadcasters  informed  of  latest  develop- 
ments in  the  medium. 

The  Fm  Committee  was  told  by  FCC 
Comr.  Robert  E.  Lee  and  Kenneth  W. 
Miller,  U.  S.  Conelrad  supervisor,  that  fm 
radio  is  vital  to  the  nation  in  defense, 
weather  and  other  emergencies.  The  com- 
mittee set  up  a  format  for  fm  programming 
during  the  1959  NAB  convention  (March 
15-19,  Conrad  Hilton  Hotel,  Chicago). 
Richard  M.  Allerton,  NAB  research  man- 
ager, reported  on  fm  growth. 

Committee  members  attending  the  session 
besides  Mr.  Strouse  included  William  B. 
Caskey,  WPEN-FM  Philadelphia;  Raymond 
S.  Green,  WFLN-FM  Philadelphia;  Michael 
R.  Hanna,  WHCU-FM  Ithaca,  N.  Y.;  Mer- 
rill Lindsay,  WSOY-FM  Decatur,  111.,  and 
C.  Frederic  Rabell,  KITT-FM  San  Diego. 


BROADCASTERS  RISE 
IN  SIGMA  DELTA  CHI 

•  Jim  Byron  to  be  president 

•  Eric  Sevareid  named  fellow 

James  A.  Byron,  news  director  of  WBAP- 
AM-TV  Fort  Worth,  last  Friday  was  nom- 
inated for  the  presidency  of  Sigma  Delta 
Chi,  national  professional  journalism  fra- 
ternity. 

Election  of  new  officers  and  executive 
council  members  was  to  be  held  Saturday 
(Nov.  22)  during  the  fraternity's  annual 
convention  in  San  Diego. 

Assuming  Mr.  Byron's  election,  he  was 
to  become  the  first  broadcaster  to  head  the 
fraternity,  which  represents  all  facets  of 
journalism,  in  its  49-year  history.  V.  M. 
(Red)  Newton  Jr.,  managing  editor  of  the 
Tampa    (Fla.)    Tribune  (WFLA-AM-TV), 


MR.   BYRON  MR.  SEVAREID 


was  nominated  for  vice  president  in  charge 
of  professional  affairs,  equivalent  to  the 
first  vice  presidency,  thus  placing  him  in 
line  for  the  presidency  in  1960. 

Mr.  Newton  is  chairman  of  the  fra- 
ternity's Freedom  of  Information  Com- 
mittee and  has  been  a  vigorous  critic  of 
secrecy  in  government. 

Mr.  Byron,  upon  election  Saturday,  was 
to  succeed  Robert  J.  Cavganaro,  San  Fran- 
cisco general  executive  of  the  Associated 
Press. 

In  recognition  of  their  contributions  to 
journalism,  three  newsmen  were  nominated 
last  Thursday  for  election  as  fellows  of 
Sigma  Delta  Chi.  They  are  Eric  Sevareid, 
chief  of  the  CBS  news  staff  in  Washington, 
for  "his  distinguished  commentaries  over 
the  years  on  national  and  international  af- 
fairs and  the  brilliance  of  his  depth  report- 
ing and  analyses";  Willard  M.  Kiplinger, 
editor  of  the  Kiplinger  Washington  letters 
and  of  Changing  Times  magazines,  for  his 
"pioneering  of  the  newsletter  field  as  a 
journalistic  pursuit,"  and  as  a  commentator 
on  the  national  scene;  and  J.  N.  Heiskell, 
president-editor  of  the  Arkansas  Gazette, 
Little  Rock,  for  his  "courageous  coverage 
and  forthright  editorials  during  the  school 
crisis  in  Little  Rock." 

In  connection  with  the  observance  of  the 
fraternity's  golden  anniversary  next  year,  a 
series  of  programs  dealing  with  the  funda- 
mental freedoms  in  news  gathering  and 
dissemination  will  be  developed  by  CBS 
for  both  radio  and  television. 

Sig  Mickelson,  CBS  Inc.  vice  president 
in  charge  of  news  and  public  affairs,  ad- 
vised the  fraternity's  executive  council  of 
his  network's  decision  at  the  council  meet- 


Page  88    •    November  24,  1958 


Broadcasting 


"Ad  Age  has  been  my  weekly 
refresher  course  for  12  years..." 


says  IRWIN  H.  ROSEMAN 

Advertising  &  Sales  Promotion  Director 
Exquisite  Form  Brassiere,  Inc. 


"For  those  who  would  keep  pace  with  the  swift  flow 
of  events  in  advertising— let  alone  find 
opportunities  for  leadership— prompt  and  detailed 
information  on  new  developments,  new  ideas, 
is  essential.  In  every  issue,  Advertising  Age  succeeds  in 
combining  the  speedy  news  report  with  the  depth 
coverage  that  keeps  us  in  school,  as  it  were, 
learning  and  growing  week  by  week." 

Advertising  professionals  know  that  making  the  marketing 
grade — and  keeping  it — requires  a  constant  awareness  of  the 
news  and  trends  in  the  advertising -marketing  sphere.  So, 
whether  they're  concerned  with  hard  goods,  soft  goods  or 
services,  you  can  be  sure  that  most  of  the  executives  of  im- 
portance to  you  depend  on  Advertising  Age.  For  Ad  Age's 
immediate  and  penetrating  coverage  provides  a  "weekly 
refresher  course"  for  the  admen  who  influence  as  well  as  those 
who  activate  broadcast  decisions. 

Exquisite  Form  Brassiere,  Inc.,  for  example,  devotes  a  major 
portion  of  its  ad  budget  to  television.  A  leader  in  its  field,  this 
brassiere  manufacturer  launched  its  heaviest  spot  tv  campaign 
during  the  summer  of  1958.  Spot  tv  time  appropriations  for  the 
first  six  months  of  this  year  alone  totaled  $1,046,600,  a  substantial 
increase  over  the  $634,190  spent  for  the  same  purpose  during 
the  preceding  twelve  months.* 

Every  Monday,  market-interested  executives  at  Exquisite  Form 
turn  to  Ad  Age  to  keep  posted  on  the  developments  affecting 
them.  Altogether,  Ad  Age  covers  this  important  advertiser 
and  its  agency,  Grey  Advertising,  with  a  total  of  131  paid-sub- 
scription copies  each  week. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its 
tremendous  penetration  of  advertising  with  a  weekly  paid 
circulation  currently  reaching  over  12,500  agency  people  alone, 
its  intense  readership  by  top  executives  in  national  advertising 
companies — and  you'll  recognize  in  Ad  Age  a  most  influential 
medium  for  swinging  broadcast  decisions  your  way. 

*  Television  Bureau  of  Advertising,  Inc. 

airijDotfeurit  to  u^otfeuCf"  f>eop& 

2  00    EAST     ILLINOIS     STREET     ■     CHICAGO     11,  ILLINOIS 

480   LEXINGTON    AVENUE     •     NEW    YORK    17,    NEW  YORK 


IRWIN  H.  ROSEMAN 

Mr.  Roseman  came  to  Exquisite  Form 
Brassiere,  Inc.  in  1955  as  sales  promo- 
tion director,  and  the  following  year 
assumed  full  charge  of  its  advertising 
and  public  relations  as  well  as  sales 
promotion.  Before  joining  the  brassiere 
concern,  he  had  been  sales  promotion 
manager  for  the  Bulova  Watch  Co., 
and  prior  to  that,  advertising  manager 
for  the  International  Latex  Corp. 

Exquisite  Form,  Mr.  Roseman  believes, 
is  a  pace-setter  in  its  market  because 
of  the  application  of  hard  goods  sell- 
ing and  merchandising  techniques  to 
its  product.  Among  the  company's 
packaging  innovations  has  been  a 
Twin-Pak  developed  by  Mr.  Roseman 
to  encourage  multiple-unit  sales. 

Outside  the  business  world,  Mr.  Rose- 
man contributes  time  to  directing  a 
little  theatre  group  in  Roslyn,  Long 
Island,  and  also  is  active  in  civic  and 
school  activities  in  that  community. 


a 


7  Year  (52  issues)  $3 


Broadcasting 


November  24,  1958    •    Piage  89' 


Seventh-day  Adventists  like  to — 

Get  The  Facts 

A  story  we  read  the  other  day  painted  conservative  Protestants  (fundamentalists 
if  you  will)  as  a  semi-literate,  highly  emotional  type,  fanatically  devoted  to  faith 
without  facts. 

Nothing  could  be  further  from  the  truth  so  far  as  Seventh-day  Adventists  are  con- 
cerned. This  Christian  group  is  committed  to  a  concept  of  faith  supported  by  knowl- 
edge. Here  are  some  specific  points: 

1.  Three  times  as  many  Seventh-day  Adventists  are  college  graduates  as  compared 
with  the  general  population. 

2.  By  occupation,  Adventists  tend  to  be  professional  people,  skilled  artisans,  fore- 
men. 

3.  It  is  characteristic  »f  the  church  to  research  important  questions  of  faith  and 
practice.  For  example — ■ 

The  Revised  Standard  Version.  Rather  than  crying  out  emotionally  against  the 
new  version,  Adventists  assigned  a  group  of  scholars  to  look  into  the  RSV,  came 
up  with  a  valuable,  analytical  report,  documenting  points  of  disapproval,  points  of 
agreement. 

Creationism  vs.  Evolution.  In  this,  Darwin's  centennial  year,  Adventists  have  a 
scientific  commission  at  work  exploring  the  case  for  creationism. 

Man  in  Death.  A  three-to-five-year  study  is  under  way  on  the  history  of  man's 
thought  regarding  death. 

Bible  Prophecy.  A  twenty-year  study  of  man's  thought  on  the  prophecies  of  the 
Bible  has  yielded  a  four-volume  treatise,  commended  by  liberal,  conservative,  Prot- 
estant, Jew  and  Catholic. 

Adventists  do  look  for  the  facts.  Religion,  they  believe,  should  be  more  than  an 
emotional  experience,  for  religion  embraces  all  of  man's  environment  and  existence. 
Man  must  know  as  well  as  believe. 

For  a  125-page,  thumb-indexed  reference  volume  on  the  Seventh-day  Adventist 
Church,  write: 

Seventh-day  Adventist 
Information  Services 


WORLD  HEADQUARTERS: 

Washington  12,  D.  C. 

RAndolph  3-0800    •    H.  B.  Weeks 


NEW  YORK  OFFICE: 

227  W.  46th  Street 

JUdson  6-2336    •    Helen  F.  Smith 


TRADE  ASSNS. 


CONTINUED 


ing  last  Thursday.  Mr.  Mickelson  also  was 
the  principal  speaker  at  the  convention's 
radio-television  luncheon  last  Friday. 

S.  Calif.  Station  Execs 
Hear  How  to  Aid  Admen 

How  radio  stations  can  help  advertising 
agencies  produce  more  business  for  them 
was  the  theme  of  the  Southern  California 
Broadcasters  Assn.  meeting  held  Thursday 
(Nov.  20)  at  the  Hollywood  Roosevelt 
Hotel. 

The  session  marked  the  first  media  pre- 
sentation of  the  Western  States  Advertising 
Agencies  Assn.  following  the  agency 
group's  adoption  of  a  media  relations  pro- 
gram earlier  this  fall  [Trade  Assns.,  Nov. 
3].  A  four-man  delegation  headed  by 
WSAAA  President  Rod  Mays  utilized  such 
radio  aids  as  a  taped  (simulated)  newscast 
and  a  soap  opera  script  in  presenting  the 
message  to  station  operators  that  "your  sales 
staff  gets  the  business  our  creative  staff 
originated." 

Jack  Johnstone  of  Guerin-Johnstone- 
JefFries,  in  explaining  "how  the  agency's 
15%  creates  85%  for  radio,"  presented  a 
hypothetical  case  history  of  an  agency's 
research  activities  discovering  a  new  use 
for  an  outmoded  product,  opening  a  new 
market  for  it  and  using  saturation  radio  to 
reach  this  new  market. 

Douglas  E.  Anderson,  Anderson-McCon- 
nell,  reported  on  his  agency's  development 
of  the  "Every  Day's  a  Special  Day  At — " 
campaign  which,  after  seven  presentations 
to  as  many  foodstore  chains,  was  adopted 
by  Thriftymart  and  has  since  poured  thou- 
sands of  dollars  into  radio  in  Southern 
California.  Reporting  that  the  agency  spent 
$5,000  to  develop  the  presentation,  Mr. 
Anderson  stated  that  most  agencies,  includ- 
ing his  own,  can't  pioneer  many  campaigns 
like  that  on  their  15%  media  commissions. 
But,  he  declared,  with  the  help  of  the 
broadcasters,  the  agencies  can  bring  revenue 
to  radio  from  many  types  of  businesses 
which  in  the  main  are  ignoring  this  medium. 

Stan  Brown,  General  Adv.  Agency,  in 
another  case  history  gave  the  other  side  of 
the  story:  an  actual  but  unidentified  moving 
and  storage  company  which  should  use 
radio  but  is  not  because  of  an  unfortunate 
experience  when  a  lot  of  money  was  spent 
for  the  wrong  time  on  the  wrong  station 
for  this  service,  convincing  the  company 
that  "radio  is  no  good  for  us."  He  urged 
broadcasters  to  give  agencies  the  true  facts 
and  not  to  "try  to  shove  a  lot  of  fancy 
figures  down  our  throats." 

Concluding  the  session,  Mr.  Mays  noted 
that  advertising  agencies  are  in  the  best 
position  to  make  media  presentations  to 
advertisers.  "If  you  will  sell  the  agencies 
on  radio  and  on  your  stations,  we'll  sell  the 
clients,"  he  stated. 

SCBA  has  appointed  a  three-man  com- 
mittee: Calvin  J.  Smith,  KFAC;  Robert 
PurceU,  KFWB,  and  Terry  Mann,  KHJ, 
all  Los  Angeles,  to  work  with  the  media 
relations  committee  of  WSAAA. 


United  Press  International 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  L  


Page  90    •    November  24,  1958 


Broadcasting 


WESTERN  AGENCYMEN 
ANGRY  WITH  SWEENEY 

•  Cite  RAB  retailer  pitch 

•  Protest  bypassing  agencies 

Kevin  Sweeney,  president  of  Radio  Ad- 
vertising Bureau  has  an  angry  letter  in  his 
mail  this  morning  (Nov.  24). 

The  board  of  directors  of  the  Western 
States  Advertising  Aeencies  Assn.  in  a  letter 
addressed  to  the  RAB  board,  with  copies  to 
all  radio  stations  in  western  metropolitan 
markets  (and  to  advertising  trade  publica- 
tions), is  their  response  to  a  talk  Mr. 
Sweeney  made  to  the  Sales  Promotion  Con- 
vention of  the  National  Retail  Merchants 
Assn.  In  his  talk  Mr.  Sweeney  was  reported 
to  urge  retailers  to  turn  their  advertising 
dollars  over  to  RAB  to  conduct  a  radio 
campaign  for  them  and  to  bypass  agencies 
which,  he  said,  aren't  equipped  for  the  job. 

The  WSAAA  letter  said  in  part: 

".  .  .  This  is  a  surprising  statement  to 
come  officially  from  an  industry  that  has 
grown  to  its  present  stature  within  the 
framework  and  as  a  direct  result  of  the 
creative  effectiveness  of  the  advertising 
agency  system.  Radio  of  the  thirties  and 
forties  existed  on  agency-produced  pro- 
grams. Radio  of  the  fifties  exists  on  agency- 
produced  commercials.  Probably  no  adver- 
tising medium  in  the  nation  owes  more  to 
the  agency  system  than  radio.  Outside  the 
radio  industry  itself,  there  has  been  no 
bigger  hand  in  developing  the  value  of  the 
franchise  you  possess  than  the  hand  of  the 
advertising  agency.  We  now  witness  the 
spectacle  of  Mr.  Sweeney  biting  that  hand 
because  it  has  not  delivered  as  much  of  one 
segment  of  advertising  as  he  would  like  to 
have.  As  a  result,  he  has  proposed  that  the 
RAB  assume  the  functions  of  the  advertising 
agency:  in  the  placement  of  time,  the  crea- 
tion of  copy,  and  in  merchandising  col- 
laboration with  the  advertiser.  Further- 
more he  is  willing  to  pay  for  the  privilege — 
on  a  two  for  one  basis,  and  to  the  tune  of 
$64,000. 

"If  the  RAB  wants  to  pay  $64,000  to 
increase  its  share  of  department  store  ad- 
vertising, I  suggest  that  it  pay  the  money 
to  the  people  who  have  always  delivered 
the  goods,  namely  the  advertising  agencies. 
Sweeney  himself  says  the  agencies  aren't 
being  paid  enough  by  the  normal  15% 
commission  to  handle  department  store 
accounts.  All  right,  put  up  a  worthwhile 
premium  commission — a  percentage  paid  by 
RAB  in  addition  to  the  regular  station  com- 
mission payments — and  agencies  will  go  out 
and  get  you  the  business  you  want.  What's 
more,  they'll  get  it  for  you  permanently. 
Sweeney's  plan  won't.  Plans  like  his  for 
radio  to  capture  department  store  business 
were  falling  on  their  face  before  there  was 
an  RAB  .  .  ." 

Maine  AP  Users  Organize 

Radio-tv  station  subscribers  to  Associated 
Press  have  formed  a  new  association,  Maine 
Associated  Press  Broadcasters.  Frederick 
Gage,  WLAM  Lewiston,  was  elected  presi- 
dent; Elden  H.  Shute  Ir.,  WKTQ  South 
Paris,  vice  president,  and  W.  C.  Langzettel, 
AP  Portland  bureau,  secretary. 


Another  1st  for  K-NUZ 


7  DAY 


*74% 
fl-MUZ 


Audience  is  middle 
and  upper  income  .  .  . 
K-NUZ  delivers  the 
largest  adult  purchasin 
power  in  the  Houston 
market!  A 


a 

WEEK 


PROGRAMMING 


Beamed  at  the 
Buying  ADULT 
AUDIENCE  .  .  . 
SOLD  by  Proven 
Air  Personalities! 


*  Special  Pulse  Survey  (Apr. -May,  1958) 

Nielsen  (June,  1958) 

Week  ends  or  weekdays,  every  day  is  a  good  day  to  merchandise  your 
product  on  K-NUZ.  Now  .  .  .  Monday  through  Sunday— every  day  at  the 
same  time— radio's  top  showmen  entertain  and  sell  the  No.  1  growing 
K-NUZ  audience! 

K-NUZ  has  the  No.  1  nighttime  audience,  too!  The  entire  staff  of  DJ's 
take  over  an  hour  each  throughout  the  night  from  12  Midnight  to  6  AM, 
keeping  K-NUZ  Houston's  most  wide  awake,  most  listened  to— all  night 
radio  station. 


STILL  THE  LOWEST  COST 
PER  THOUSAND  BUY 


National  Reps.: 

FORJOE  &  Co.— 

New  York    •  Chicago 
Los  Angeles    •    San  Francisco 
Philadelphia    •  Seattle 

Southern  Reps.: 
CLARKE  BROWN  CO. 

Dallas    •    New  Orleans    •  Atlanta 
In  Houston: 
Call  Dave  Morris 
J  A  3-2581 


Broadcasting 


November  24,  1958    •    Page  91 


man 


FIRST 

with 
HI-FI 
RADIO 


All  day — everyday  WMBD  Radio 
broadcasts  over  a  new  5000  watt 
HI-FIDELITY  radio  transmitter,  mak- 
ing WMBD  RADIO,  "THE  BEST 
SOUND  IN  TOWN".  A  powerful,  dis- 
tortion free  signal  for  more  than 
half  million  people  in  the  16  county 
Peoria  trading  area. 

FIRST 

IN  MEASURED 
QUARTER  HOURS 


WMBD's  continuing  leadership  in 
the  rich  PEORIA  market  for  more 
than  31  years  is  demonstrated  by 
the  fact  that  they  are  FIRST  in  41 
out  of  72  measured  quarter  hours, 
more  than  all  of  the  other  Peoria 
stations  combined.  Pulse  1958. 

WMBD  MARKET  DATA 

Population   531,900 

Households   165,000 

Retail  Sales   $725,261,750 

Food  Sales   $142,488,750 

Drug  Sales   $  17,826,250 

Effective  Buying  Income   $991,150,000 

Income  per  Household   $  6,007 

EXCLUSIVE 
NATIONAL  REPRESENTATIVES 
PETERS,  GRIFFIN,  WOODWARD,  INC. 


TRADE  ASSNS.  continued 


GOING  TO  TOWN  IN  THE  COUNTRY 


Country  and  western  music  provides 
"one  of  the  hottest  advertising  tools  in  the 
media  field,"  according  to  Ray  Morris,  ad- 
vertising manager  of  Pet  Milk  Corp. 

Actual  sales  of  Pet  Milk  products  and 
successful  promotions  provide  evidence  that 
radio  programming  of  this  type  is  moving 
merchandise  off  retailers'  shelves,  Mr.  Mor- 
ris told  the  seventh  annual  National  Coun- 
try Music  Disc  Jockey  Festival  in  Nash- 
ville. 

The  assembly  of  country-western  per- 
sonnel filled  all  the  hotels  around  the  Ten- 
nessee capital  as  WSM  was  host  to  more 
than  2,000  delegates.  The  proceedings 
opened  Friday  morning  (Nov.  21).  Major 
record  companies  were  represented  by  ex- 
hibits and  hospitality  suites. 

Mr.  Morris  said  Pet  Milk  sponsorship  of 
WSM's  Grand  Ole  Opry  on  200  stations 
over  Keystone  Network  facilities  was  based 
on  the  large  number  of  listeners  reached, 
their  loyalty  to  country  and  western  music, 
and  the  high  believability  factor  that  marks 
the  reception  of  commercials. 

Grand  Ole  Opry  observed  its  33rd  an- 
niversary Nov.  22  (Saturday)  with  a  broad- 
cast attended  by  delegates  in  historic  Ry- 
man  Auditorium. 

John  H.  DeWitt  Jr.,  WSM  president, 
welcomed  delegates  at  the  opening  session 
Nov.  2 1 .  He  traced  growth  of  Grand  Ole 
Opry  and  the  recent  increase  in  popularity 
of  this  type  of  music. 

Describing  the  program  as  a  basic  selling 
tool,  Mr.  Morris  said  it  has  universal  ap- 
peal, particularly  in  smaller  communities 
and  non-urban  areas  where  there  is  a  great 
potential  market  for  Pet  Milk  products. 
Listener  loyalty  helps  bring  an  attentive  ear 
to  the  music  besides  lending  believability, 
he  said,  adding  the  loyalty  can  be  directed 
to  personalities  or  to  type  of  program  or 
both. 

Country  music  programming  inspires 
greater  loyalty  than  most  other  broadcast 
types,  Mr.  Morris  added,  since  it  creates 
a  favorable  mood.  He  said  a  cookbook 
offer,  a  difficult  type  of  premium,  drew 
over  15,000  requests  from  Grand  Ole  Opry 
listeners.  A  talent  contest  last  May  was 
effective,  he  added,  with  sales  showing  a 
sharp  increase  in  areas  where  the  program 
is  broadcast.  Pet  Milk  plans  a  second  talent 
contest  next  year. 

Matthew  J.  Culligan,  executive  vice  pres- 
ident in  charge  of  the  NBC  Radio  Network 
described  benefits  of  network  programming 
blended  with  the  service  offered  by  radio 
stations.  He  arranged  shortwave  tieups  with 
NBC  correspondents  in  London,  Berlin  and 
Tokyo.  They  told  the  convention  about 
growing  popularity  of  American  country 
music  abroad.  Roy  Acuff,  Opry  star,  spoke 
from  Munich,  Germany,  by  direct  link. 

Connie  B.  Gay,  head  of  Town  &  Country 
Network,  outlined  the  growth  of  country 
music  and  its  place  in  broadcasting's  future. 

The  weekend  program  included  panel  dis- 
cussions, entertainment  features  and  a  series 
of  receptions. 

A  highlight  was  the  celebration  of  the 
"1,000th   anniversary"   Opry  program  on 


NBC  Radio  Network  under  sponsorship  of 
Prince  Albert  pipe  tobacco.  Other  portions 
of  the  weekly  four-hour  broadcast  are  spon- 
sored in  segments. 

Nashville  has  become  the  home  of  west- 
ern and  country  music,  described  at  the 
convention  as  a  $50  million  annual  business. 
The  city  is  second  only  to  Los  Angeles  as  a 
recording  center.  WSM's  talent  agency 
makes  an  average  of  3,500  unit  bookings  a 
year  for  the  large  cast. 

TvB  Passes  $1  Million  Budget, 
Hears  Shanks  Extol  Television 

A  budget  of  "just  under"  $1  million  was 
approved  by  the  Television  Bureau  of  Ad- 
vertising board  of  directors  last  Thursday 
(Nov.  20)  for  the  activities  of  TvB  during 
1959. 

Action  on  the  budget  came  on  the  eve 
of  the  bureau's  fourth  annual  membership 
meeting  at  the  Waldorf-Astoria  Hotel  in 
New  York  Friday.  The  board  also  voted  to 
open  a  branch  office  in  Chicago  to  supple- 
ment the  work  of  New  York  headquarters 
and  a  branch  in  San  Francisco. 

Four  staff  members  of  TvB  were  named 
to  vice  presidencies  by  the  directors.  The 
officials  and  their  new  titles  are:  George 
Huntington,  vice  president  and  general 
manager;  John  Sheehan,  vice  president  in 
charge  of  sales;  Howard  Abrahams,  vice 
president  in  charge  of  retail  sales,  and  Dr. 
Leon  Arons,  vice  president  in  charge  of 
research. 

More  than  200  members  of  the  bureau, 
as  well  as  advertiser  and  retail  executives 
from  various  parts  of  the  country,  attended 
the  meeting  Friday. 

The  key  speaker  was  Carrol  M.  Shanks, 
president  of  The  Prudential  Life  Insurance 
Co.  of  America,  Newark,  who  paid  tribute 
to  television  for  helping  to  establish  a 
favorable  corporate  image  of  the  company. 
He  noted  that  Prudential  invests  69%  of 
its  national  advertising  dollars  in  television, 
and  added: 

"For  one  thing,  television  effectively 
covers  all  the  well-populated  regions  of  the 
United  States  and  Canada — the  same  terri- 
tory in  which  the  majority  of  our  agents 
operate.  And  tv  brings  our  message  right 
into  the  home  where  we  do  most  of  our 
selling;  ours  is  basically  a  family  product." 

Mr.  Shanks  reminded  that  in  the  past, 
Prudential  has  sponsored  You  Are  There 
and  Air  power  and  currently  places  The 
Twentieth    Century   on  CBS-TV. 

Edward  P.  Engle,  manager  of  sales  pro- 
motion. National  Retail  Merchants  Assn., 
told  the  meeting  that  until  the  advent  of 
TvB,  retail  stores  were  reluctant  to  use 
television  because  it  was  "a  new  and  un- 
tested medium,  in  which  old  guide  lines  no 
longer  held."  In  turn,  he  observed,  tv  sta- 
tions often  were  unfamiliar  with  retail 
operations,  and  this  lack  of  knowledge  on 
both  sides  led  to  a  "serious  breakdown  in 
communications  and  understanding  of  each 
other's  problems."  TvB's  retail  department. 
Mr.  Engle  said,  has  made  a  significant  con- 
tribution to  retailing  by  helping  stores  use 
tv  more  effectively. 


Page  92    •    November  24,  1958 


Broadcasting 


JAXIE"  says... 

"SPOTS  ARE 
TOPS  FOR 
TEXIZE" 


Texize,  another  fine  prestige  ad- 
vertiser, chooses  WFGA-TV  to 
carry  its  advertising  message  to 
the  booming  North  Florida-South 
Georgia  market.  For  a  solid  year, 
Texize  has  been  one  of  the  "Jaxie 
Station's"  heaviest  spot  adver- 
tisers, using  daily  saturation  to 
sell  its  fine  all-purpose  cleaner 
in  this  rich  $  1 1  2  billion  market. 
"Jaxie"  is  proud  to  have  Texize 
and  the  Henderson  Advertising 
Agency  of  Greenville,  S.  C.  on  its 
growing  list  of  prestige  adver- 
tisers. 

Basic  NBC  and  selected  ABC 
programming 

Represented  nationally  by  Peters, 
Griffin,  Woodward,  Inc. 


FILM 

TeleFrance  to  Market 
Tv  Commercials  in  U.S. 

Organization  of  TeleFrance  to  market  in 
the  U.  S.  the  tv  film  commercials  produced  by 
Andre  Sarrut  of  France  was  announced  last 
week  by  Fred  A.  Niles,  president  of  the  new 
company  which  is  a  subsidiary  of  Fred  A. 
Niles  Productions,  Chicago.  Mr.  Sarrut  is  a 
major  producer  of  tv  commercials  and  the- 
atre advertising  films  for  the  European  mar- 
ket and  has  made  commercials  for  major 
American  advertisers  to  use  abroad  for 
several  years.  These  include  Procter  & 
Gamble,  Lever  Bros.,  Colgate-Palmolive, 
Standard  Oil  and  Shell. 

Other  principals  in  TeleFrance  include 
Marvin  Frank,  president  of  W.  B.  Doner 
Adv.,  Chicago,  as  treasurer  and  Aaron  D. 
Cushman,  head  of  his  own  Chicago  public 
relations  firm,  as  secretary.  TeleFrance  holds 
the  U.  S.  franchise  for  film  commercials  in 
the  U.  S.  produced  by  Mr.  Sarrut  and  his 
production  firm,  S.A.R.L.  LaComete,  Neuil- 
lv-Sur-Seine,  France.  He  also  heads  Les 
Gemeaux  S.  A.,  animated  cartoon  producer. 
His  tv  commercial  output  now  goes  prin- 
cipally to  England,  Germany  and  Italy.  His 
firms  claim  10%  of  all  film  export  from 
France  today. 

Sarrut  commercials  already  in  the  U.  S. 
include  one  for  Manor  House  coffee  through 
Earle  Ludgin  Co.,  Chicago,  and  another  for 
Holsum  bread  through  the  New  York  office 
of  W.  B.  Doner  Adv.  Newest  is  one  for 
Petro  Solar-Therm,  home  fuel  oil  product  of 
Petroleum  Heat  and  Power  Co.,  Chicago, 
breaking  today  (Nov.  24). 

Messrs.  Sarrut,  Niles,  Frank  and  Cush- 
man were  in  New  York  last  week  to  intro- 
duce the  commercials  to  agencies  and  adver- 
tisers. Mr.  Sarrut,  who  flew  by  commercial 
jet  transport,  pointed  out  that  jets  make 
Paris  and  his  studios  as  handy  to  Madison 
Ave.  as  Hollywood  "and  much  more  inter- 
esting." 

Columbia  Has  $5  Million  Loss 
But  $12.1  Million  Boost  in  Tv 

Columbia  Pictures  Corp.  last  week  re- 
ported a  gain  of  $12.1  million  in  film  rentals 
including  tv  film  series  and  feature  films  for 
the  fiscal  year  ended  June  28.  However,  the 
studio's  fiscal  year  closed  out  with  an  all- 
inclusive  loss  of  $4.98  million  (due  to  un- 
absorbed  studio  overhead,  abandoned  story 
material,  etc.,  arising  out  of  the  industry 
trend  to  independently-produced  films) 
which  President  Abe  Schneider  said  would 
be  carried  forward  against  future  taxable 
income.  Net  earnings  of  $2.25  million  were 
reported  for  the  fiscal  year. 

Columbia's  Screen  Gems  Inc.  tv  sub- 
sidiary "completed  another  year  of  hearten- 
ing progress,  to  add  measurably  to  the  gains 
it  has  recorded  during  each  year  since  its 
founding  only  10  years  ago,"  the  report  said. 
It  pointed  to  Columbia's  distribution  rights 
to  some  500  Universal-International  films, 
sale  of  six  new  30-minute  network  tv  shows 
plus  renewals,  bringing  the  total  number  of 
Screen  Gems  shows  now  on  the  air  to  14. 
Also,  SG  reports  broadening  of  foreign  busi- 


ness with  the  opening  of  Paris  and  Mel- 
bourne offices  to  supplement  those  in  Great 
Britain,  Canada  and  Mexico  (plus  the  Co- 
lumbia exchanges  in  the  Far  East).  Outside 
of  the  U.S.,  there  are  24  different  SG  pack- 
ages being  seen  in  24  countries,  the  report 
adds. 

The  consolidated  balance  sheet  shows 
that  for  the  fiscal  year  just  ended,  $6.86 
million  was  earned  from  installments  on  tv 
contracts  due  within  one  year  (as  against 
$3.32  million  reported  for  the  period  ended 
June  28,  1957).  Columbia  notes  that  for  the 
fiscal  year  just  ended  it  adopted  the  practice 
of  accounting  for  tv  income — except  for 
newly-produced  tv  films  being  released  for 
the  first  time — by  recording,  as  of  the  date 
signed,  the  entire  income  from  an  exhibition 
contract.  However,  Columbia  points  out 
"provision  is  made  for  shares  to  independ- 
ent producers  and  any  other  costs  or  ex- 
penses to  be  incurred  in  fulfillment  of  the 
contract.  The  net  addition  to  earnings  for 
the  year  as  a  result  of  this  change  was  ap- 
proximately $1.9  million.  Income  from  new 
film  series  released  for  the  first  time  has,  as 
heretofore,  been  recorded  as  billings  are 
made  over  the  term  of  a  contract." 

Negro  Tv  Series  Asked 
To  Boost  Export  Sales 

A  U.  S.  film  exporter  last  week  volun- 
teered to  underwrite  in  part  a  tv  series 
which  will  emancipate  the  Negro  from  the 
accustomed  role  of  servant — if  for  no  other 
reason  than  to  add  some  "excitement"  to 
tv  programs  now  being  shipped  abroad. 

Such  a  move,  Paul  Talbot,  president  of 
Fremantle  International  Inc.,  said,  would 
help  maintain  U.  S.  sales  supremacy  over- 
seas which  now  is  being  seriously  chal- 
lenged by  "considerable  clamor"  for  in- 
digenous programming. 

Mr.  Talbot,  speaking  before  the  Inter- 
national Advertising  Assn.  on  Thursday 
(Nov.  20),  scored  as  shortsighted  the  argu- 
ment of  U.  S.  film  makers  that  to  build 
a  tv  series  with  and  around  Negroes  might 
result  in  a  southern  boycott.  "This  may 
well  be  true,  but  for  every  dollar  lost  below 
the  Mason-Dixon  line  there  are  two  across 
the  Atlantic  and  on  the  other  side  of  the 
Pacific.  I  will  go  further  and  say  that  my 
own  company  will  back  an  appropriate 
series  which  features  Negroes  as  an  im- 
portant part  of  the  dramatic  story  to  the 
entire  portion  of  the  budget  which  the 
South  represents  in  exchange  for  an  oppor- 
tunity to  distribute  overseas." 

A  different  sort  of  challenge  was  put 
to  U.  S.  tv  film  firms  by  Thomas  W. 
Hughes,  president  of  National  Export  Ad- 
vertising Service  Inc.,  New  York,  an  ad- 
vertising agency  whose  Latin  American 
client  budget  runs  41%  in  tv,  52%  in 
radio  and  9%  in  press  media.  Mr.  Hughes 
said  that  too  many  film  shows  dubbed  in 
Spanish  are  unreasonably  priced  by  U.  S. 
standards  and  in  many  cases  cannot  be 
accommodated  in  export  budgets.  Latin 
American  advertisers,  he  said,  are  used  to 
extremely  low  rates. 

The  third  speaker  at  the  luncheon  was 
Ernesto  Balleste,  export  advertising  man- 
ager of  the  Gillette  Safety  Razor  Div.,  Gil- 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 

FLORIDA'S 
COLORFUL  STATION 


Broadcasting1 


November  24,  1958    •    Page  93 


p 


!5 


TIP  of  WEEK 
for 

SMART  BUYERS 


Going  up  and  crazy,  man!  Our  stock  market 
tip  this  week  is  Minute  Maid  (that's  orange 
juice)  selling  around  I6V2  on  the  big  board. 
And  you  smart  time  buyers  will  be  wise  to 
check  these  top-rated  Hooper  and  Pulse  sta- 
tions of  the  Rahall  group,  from  New  England 
to  Florida. 


'AUENTOWN,  PAl 


Again  #1  Pulse  September,  morning  and 
afternoon.  Check  the  afternoon  show  4  to  6 
p.m.  with  Dopey  Duncan  live  and  George 
Stahl  at  the  organ. 


Top  Pulse,  Manchester,  Concord,  Nashua  mar- 
kets. Try  the  afternoon  show  with  Norm 
Bailey  4:30  to  5:45  p.m. 


5000  watts,  top  Pulse  station  in  the  St.  Pete- 
Tampa  markets.  The  only  full  time  independ- 
ent in  the  fast  growing  St.  Petersburg-Tampa 


As  usual,  #1  Hooper,  morning,  noon  and 
night.  Reach  this  rich  market  with  Big  Al 
Sahley  3:30  to  5:30  p.m.  on  the  "Going  Home 
Show". 


Top  Pulse  in  the  rich  Montgomery  County 
market.  Afternoon  show  3  to  5  p.m.  "Juke 
Box  Jamboree"  with  Buddy  Brode. 

• 

sold  nationally  thru 
WEED  &  CO. 

Joe  Rahall,  President 
"Oggie"  Davies,  Gen.  Manager 

Page  94  •   November  24,  1958 


FILM  CONTINUED 

lette  Co.,  who  told  of  his  firm's  overseas 
sponsorship  problems.  Gillette  in  Latin 
America  spends  30%  of  its  budget  in  tv — 
99%  of  this  in  sports,  the  balance  for  such 
shows  as  Gunsmoke  and  Cavalcade  of  1,000 
Pesos  (Mexican  equivalent  of  $64,000 
Question).  The  bulk  of  Mr.  Balleste's  talk 
was  devoted  to  Gillette's  sponsorship  of 
sports  over  the  Cuban  CMQ  Network — in- 
volving the  first  regular  use  of  Stratovision 
to  transmit  Gillette-sponsored  U.  S.  baseball 
game  coverage  direct  to  Havana,  after  hav- 
ing to  "make  do"  with  an  intricate  system 
of  shipping  kinescopes  from  Miami  to 
Havana  in  "4V2  inning  takes." 

Caribbean  Networks  Inc.,  station  repre- 
sentative, which  directed  last  week's  lunch- 
eon session,  made  available  a  world  tv  fact- 
sheet.  It  found  that  between  August  1956 
and  August  1958,  worldwide  (excluding 
U.  S.  and  Canada)  stations  had  jumped 
from  230  to  566  and  that  tv  homes  had 
grown  from  9.7  million  to  21  million.  Of 
the  566  stations,  404  are  commercially  op- 
erated, reaching  16,277,600  homes  and  a 
potential  501,208,045  consumers.  The 
largest  tv  growth  was  recorded  in  Europe 
where  stations  jumped  from  157  to  442  tv 
homes  from  8.4  million  to  16.8  million. 

Feiner  Brings  Second  Claim 
Against  C&C  for  Commission 

A  damage  suit  has  been  brought  by  ex- 
salesman  Richard  Feiner  against  C&C 
Films  Inc.  to  recover  his  share  of  an  alleged 
$400,000-potential  commission  pool  in 
barter-tv  film  sales — but  it  is  not  the  first 
such  complaint  against  C  &  C,  it  was 
learned  last  week.  A  similar  action  was  filed 
in  the  same  New  York  Southern  District 
Federal  Court  last  January  by  another 
former  C&C  salesman,  Jerome  Weisfeldt. 
The  latter  case  is  now  ready  for  hearing. 

In  its  answer  to  the  Weisfeldt  suit,  C&C 
denies  that  the  purpose  for  which  the  sales- 
man was  hired  involved  licensing  motion 
picture  films  to  tv  stations  "in  consideration 
for  a  certain  number  of  television  'spots' 
per  day."  No  answer  has  been  filed  yet  to 
the  Feiner  complaint. 

Mr.  Feiner  says  he  was  hired  by  C  &  C 
in  February  1956  at  a  salary  of  $20,000 
plus  commissions  and  expenses  but  was 
fired  "without  due  cause"  in  October  1957 
before  he  collected  his  share. 

ITC  to  Handle  Tv  Film  Series 

Based  on  'Satevepost'  Stories 

Plans  to  distribute  a  series  of  tv  films 
based  on  stories  originally  in  The  Saturday 
Evening  Post  were  announced  last  week  by 
Independent  Television  Corp.,  which  has 
effected  a  partnership  with  Curtis  Pub.  Co., 
copyright  holders,  and  Robert  J.  Enders 
Productions  Inc.,  Washington,  D.  C,  which 
already  has  18  of  the  first  39  films  "in  the 
can." 

Though  some  "Satevepost"  material  has 
already  been  transplanted  to  tv — notably 
ITC's  "Tugboat  Annie"  series — this  latest 
deal  will  provide  tv  with  the  magazine's 
"almost  limitless  supply  of  short  fiction," 
ITC  President  Walter  Kingsley  noted  last 
week. 


United  Artists  Promotion  Drums 
Dedicated  to  UA-TV  Sponsor  Use 

Old-fashioned  movie  drumbeating  tech- 
niques will  be  applied  to  the  promotion 
and  sale  of  United  Artists  Television  Inc.'s 
five  new  tv  film  series,  it  was  announced 
last  week  in  New  York.  UA-TV  President 
Herbert  T.  Golden  and  Executive  Vice 
President  Bruce  G.  Eells  Tuesday  (Nov. 
18)  said  the  parent  company's  theatrical 
film  publicity-exploitation  department  would 
lend  the  force  of  its  100-man  "army  of 
specialists"  to  any  advertiser  signing  for  the 
UA-TV  film  product  and  that  for  "the 
first  time  in  tv  history"  such  sponsors  will 
have  a  "ready-made  network"  of  promotion 
experts  at  33  theatrical  film  exchange  of- 
fices from  coast  to  coast. 

Roger  H.  Lewis,  the  parent  company's 
national  director  of  advertising-publicity- 
exploitation,  helped  explain  the  new  pro- 
motion service.  Where  sponsors  of  tv  film 
series  now  on  the  air  are  forced  to  hire 
outside  public  relations  firms  or  merchan- 
dising specialists  who  in  turn  must  dispatch 
their  people  to  the  local  market  for  special 
promotion,  UA's  plan  enables  the  sponsor 
to  take  advantage  of  an  already-established 
and  operating  system. 

To  date,  UA-TV  has  been  aiming  for 
the  spring  replacement  market  with  its  video 
series,  three  of  which  are  currently  being 
shot,  two  others  being  in  the  preparatory 
stage.  Now  in  production  are  The  Trouble- 
shooters  with  Keenan  Wynn  and  Bob 
Mathias,  International  Airport  with  Lee 
Bowman,  and  Hudson's  Bay  with  Barry  Nel- 
son. Upcoming  is  The  Dennis  O'Keefe 
Show  and  scheduled  for  the  cameras  in  Janu- 
ary is  The  Vikings. 

Meanwhile,  UA  (parent)  last  Wednesday 
(Nov.  19)  reported  an  11%  increase  in  net 
earnings  for  the  first  nine  months  of  1958 
over  a  like  1957  period.  Of  a  worldwide 
gross  of  $61.6  million  for  the  January- 
September  period,  net  earnings  came  to 
$2.6  million  as  against  $2.3  million  for 
1957's  first  nine  months.  The  increase  also 
represents  UA-TV  income  from  the  sale 
of  theatrical  films  to  tv  stations — under- 
stood to  be  in  excess  of  $180,000  net. 


Broadcasting 


STATIONS 


Tv  Week  Proves  Success; 
National  Figures  Salute 

Observance  of  National  Television  Week, 
which  ended  Nov.  22,  far  surpassed  the 
promotional  impact  of  past  years,  judging 
by  a  scanning  of  network  and  station  par- 
ticipation and  the  support  given  by  civic 
and  educational  organizations. 

President  Eisenhower  saluted  the  medium 
in  a  special  Television  Week  message,  call- 
ing it  "an  almost  universal  necessity"  in 
the  national  scheme. 

The  President's  complete  statement  fol- 
lows : 

"National  Television  Week  presents  a 
special  opportunity  to  our  people  to  ac- 
knowledge the  great  influence  which  this 
medium  brings  to  bear  upon  the  nation. 

"The  television  set  has  become  an  almost 
universal  necessity  in  our  lives.  In  the 
American  living  room  it  brings  both  enter- 
tainment and  a  knowledge  of  news  events 
and  personalities  of  our  time.  In  our  class- 
rooms it  is  becoming  an  important  piece 
of  teaching  equipment.  In  business  and 
industry  it  has  useful  applications.  Obvious- 
ly it  has  become  an  instrument  of  great 
influence  in  America. 

"It  is  my  pleasure  to  send  my  congratu- 
lations and  best  wishes  to  those  who  are 
responsible  for  the  programming  and  pro- 
duction of  television  in  America." 

Arthur  S.  Flemming,  Secretary  of  Health, 
Education  &  Welfare,  said  tv  "has  achieved 
a  great  deal  in  making  available  to  millions 
of  people  a  wide  diversity  of  information 
and  entertainment.  .  .  ."  He  said  "current 
successes"  in  the  field  of  educational  pro- 
gramming, and  the  "imaginative  planning 
that  is  now  in  progress  give  high  promise 
of  a  fertile  future." 

Chairman  Oren  Harris  (D-Ark),  chair- 
man of  the  House  Interstate  &  Foreign 
Commerce  Committee,  called  the  American 
tv  system  "the  best  and  freest  yet  devised," 
pointing  to  "its  potential  for  the  future 
welfare  of  this  nation  and  other  nations." 

Barrett  in  Katz  Tv  Development 

Halsey  V.  Barrett,  for  the  past  three  years 
with  Television  Bureau  of  Advertising  where 
he  was  director  of  national  sales,  has  been 
named  manager  of 
new  tv  business  de- 
velopment at  The 
Katz  Agency  Inc., 
station  representa- 
tion firm.  His  ap- 
pointment is  being 
announced  today 
(Nov.  24).  Mr.  Bar- 
rett reports  to  Scott 
Donahue,  vice  presi- 
dent in  charge  of  tv 
sales.  Mr.  Barrett 
in  1952-54  was  east- 
ern sales  manager  of  Consolidated  Tele- 
vision Sales,  a  former  film  distributor;  was 
spot  sales  manager  for  the  old  DuMont 
Television  Network,  1948-51;  member  of 
the  Eisenhower  Television  Plans  Board, 
1951-52,  and  promotion  manager  for  CBS- 
TV,  1947-48. 

Broadcasting 


MR.  BARRETT 


TAXES 

Your  Energies  To  A  Useless  Degree 


to  search  for  any  better  TV  program  or  spot  buys  than 
those  offered  to  you  by  KJEO-TV,  the  all-family  TV  Station 
in  the  billion  dollar  rich  Fresno  and  San  Joaquin  Valley. 
Don't  hesitate,  act  now,  call  your  nearest  H-R  man  for 
FREE  information  on  how  you  too  can  be  a  hero!  Give 
your  clients  INCREASES  in  sales  at  LOWEST  cost  per 
thousand  on  KJEO-TV! 


The  Sound  of  Quality 


In  a  quality  market  of  14  counties  where 
598,800  people  spent  $1,016,738,000 
—  a  per  capita  average  of 
$1,885.00.    ($204  above 
the  national  average.) 

Salesmanagement's 
"Survey  of  Buying 
.a  Power  — 1957" 


A    quality  rural 
market  of  28,520  farm 
homes  with  a  gross  in- 
come of  $377,957,000  —  a 
per  farm  average  gross  income 
of  $14,307.00. 
Census  -  U.S.  Department  of  Agriculture 


NIGHT 


For  over  35  years  the  Quint-Cities'  senior  station 

(Davenport  and  Bettendorf,  Iowa  -  Rock  Island,  Moline  and  East  Moline,  Illinois) 

111  0\  ^\  Col.  B.  J.  Palmer,  President 

\mm   III  _— _  Ernest  C.  Sanders,  Manager 

If    II  II 

Peters,  Griffin,  Woodward,  Inc. 
Exclusive  National  Representatives 


RADIO  H 

Tri-City  Broadcasting  Co.,  Davenport,  Iowa 


November  24,  1958    •    Page  95 


STATIONS  CONTINUED 


All  three,  working 
together  to  achieve  the 
most  efficient  transaction 
— the  Seller,  the  Buyer, 
and  Blackburn  and 
Company.    It  is  this 
complete  cooperation 
that  makes  every 
Blackburn  and  Company 
transaction  successful. 


Mir/ri  &  Company 


NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
STerling  3-4341 


MIDWEST  OFFICE 

H.  W.  Cassill 

William  B.  Ryan 

333, N.  Michigan  Avenue 

Chicago,  Illinois 

Financial  6-6460 


SOUTHERN  OFFICE 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-1576 


WEST  COAST  OFFICE 
Colin  M.  Selph 
California  Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


CHANGING  HANDS 

The  following  sales  of 
ANNOUNCED  .  . 

station    interests  were 

announced  last  week.  All  are  subject  to 
FCC  approval.  For  Commission  sale  ap- 
provals of  last  week,  see  For  The  Record, 
page  109. 

KFRE-AM-TV,  KRFM  (FM)  FRESNO, 
CALIF.  •  Sold  to  Triangle  Publications  Inc. 
by  Paul  Bartlett,  William  C.  Crossland  and 
others  for  in  excess  of  $3  million.  Triangle 
Publications,  owned  by  Walter  H.  Annen- 
berg  and  family,  publishes  the  Philadelphia 
Inquirer,  Tv  Guide,  and  other  publications 
and  owns  WFIL-AM-FM-TV  Philadelphia, 
WFBG-AM-TV  Altoona,  WLBR-TV  Leba- 
non, all  Pennsylvania;  WNBF-AM-FM-TV 
Binghamton,  N.  Y.,  and  WNHC-AM-FM- 
TV  New  Haven,  Conn.  Triangle  sold  its 
50%  interest  in  WHGB  Harrisburg,  Pa., 
to  Herbert  Kendrick  for  $75,000  [At  Dead- 
line, Sept.  29]. 

It  was  announced  that  there  would  be 
no  change  in  the  KFRE  stations'  personnel 
or  operating  policies.  Ed  Freeh  will  con- 
tinue as  manager  of  KFRE-TV  and  Robert 
Klein  as  manager  of  KFRE.  Howard  Stark 
acted  as  broker  in  this  sale  for  Triangle 
Publications.  KFRE-TV  operates  on  ch.  12, 
and  the  FCC  is  currently  considering  the 
possibility  of  deintermixing  Fresno  to  an 
all-uhf  community.   The  other  two  Fresno 


TRACK  RECORD  ON   STATION   SALES,  APPROVAL 

tv  outlets,  ch.  47  KJEO  (TV)  and  ch.  24 
KMJ-TV,  have  suggested  that  more  vhf 
channels  be  allocated  to  Fresno  instead. 

KFRE  is  on  940  kc  with  50  kw.  KRFM 
(FM)  is  on  93.7  mc  with  68  kw.  KFRE- 
AM-TV  are  affiliates  of  CBS. 

Triangle  last  week  also  purchased  Tele- 
vision Digest  Inc.,  publisher  of  the  Wash- 
ington trade  newsletter  Television  Digest 
with  Electronic  Reports  and  Television  Fact- 
book.  Former  Publisher-Editor  Martin 
Codel  continues  as  associate  publisher,  al- 
though it's  understood  he  will  not  devote 
full  time  to  that  function. 

KBET-TV  SACRAMENTO,  CALIF.  •  Sold 
to  Corinthian  Broadcasting  Co.  by  Sacra- 
mento Telecasters  Inc.,  William  Wright  and 
sons,  John  H.  Schacts,  and  others,  for  $4.55 
million  [Closed  Circuit,  Oct.  27].  This 
will  be  Corinthian's  fifth  tv  outlet,  its  fourth 
vhf.  Other  Corinthian  stations:  KOTV 
(TV)  Tulsa,  Okla.,  KGUL-TV  Houston, 
Tex.,  and  WANE-AM-TV  Fort  Wayne  and 
WISH-AM-TV  Indianapolis,  both  Indiana. 
WANE-TV  is  the  uhf  station.  Corinthian 
stations  are  owned  or  controlled  by  J.  H. 
Whitney  &  Co.  (including  Ambassador  to 
Great  Britain  J.  H.  Whitney,  48.5%,  Benno 
C.  Schmidt,  12%,  C.  Wrede  Petersmeyer, 
6%,  in  charge  of  broadcasting).  KBET-TV 
is  on  ch.  10  and  is  CBS-TV  affiliate. 


Storer  Nine-Month  Profit  Cut 

By  Total  Write-Off  of  WVUE  (TV) 

Losses  suffered  by  Storer  Broadcasting  Co. 
through  closing  of  WVUE  (TV)  Philadel- 
phia-Wilmington brought  down  the  com- 
pany's nine-month  net  profit  to  $264,782, 
President  George  B.  Storer  disclosed  in  a 
letter  to  stockholders.  The  entire  WVUE 
loss  of  $4,709,063  was  written  off  in  the 
third  quarter.  Storer  paid  $7,159,000  for 
WVUE  and  WIBG  Philadelphia. 

"The  company's  future  earnings  will  not 
be  subject  to  the  drain  of  WVUE  losses  and 
we  have  been  able  to  recapture  $2,448,713 
of  the  reserve  for  federal  income  taxes  which 
had  previously  been  established,"  he  said. 

"As  a  result  of  this  credit  from  our  in- 
come tax  reserve,  your  company  enjoys  the 
best  financial  condition  in  its  history.  Cash 
and  government  income  tax  notes  and  bonds 
on  hand  of  $6,259,121  plus  other  current 
assets  give  it  a  net  working  capital  of 
$6,110,086  as  of  Sept.  30." 

A  regular  quarterly  dividend  of  45  cents 
per  share  was  declared,  with  6  cents  on  B 
common,  payable  Dec.  15  to  stockholders  of 
record  Nov.  28. 

WIBG  Philadelphia  is  the  largest  and  fast- 
est-growing of  the  seven  Storer  radio  sta- 
tions, Mr.  Storer  said,  adding  that  it  is  No. 
1  in  the  market  according  to  rating  services 
and  showing  a  very  substantial  increase  in 
advertising  revenues.  A  new  transmitter  will 
boost  daytime  power  from  10  kw  to  50  kw. 

Closing  of  WVUE  was  ascribed  to  the 
business  recession,  lack  of  network  affilia- 
tion in  the  four-station  market  and  trans- 
mitter location  23  miles  from  the  other  sta- 


tions. The  site  problem  was  aggravated  by 
the  fact  that  set  owners  had  their  antennas 
oriented  toward  the  other  stations. 

Mr.  Storer  told  of  the  purchase  contract 
for  WITI-TV  Milwaukee,  ch.  6  outlet,  for 
$4,462,500. 

Net  profit  from  station  operations  (after 
taxes  but  before  non-recurring  losses)  for 


ALBANY'S  old  trolley-station  land- 
mark has  taken  on  a  new  role  as  the 
modernized  home  of  WPTR  there. 
The  station  spent  $175,000  in  the  pur- 
chase and  complete  renovation  of  its 
building.  Built  in  1907  by  the  now- 
defunct  Schenectady-Albany  Railway 
Co.,  the  large  brick  structure  was  dedi- 
cated to  broadcasting  at  civic  cere- 
monies Nov.  14.  WPTR  is  a  Schine 
property. 


Page  96    •    November  24,  1958 


Broadcasting 


1  BUY 
3  MARKETS 


BULLDOZING  his  way  through 
ground-breaking  ceremonies  for  the 
WKRC-AM-FM-TV  Cincinnati  head- 
quarters is  (in  driver's  seat)  Hulbert 
Taft,  president  of  Radio  Cincinnati 
Inc.  He  is  surrounded  by  some  of  his 
50  luncheon  guests  to  whom  he  re- 
vealed that  the  150,000  sq.-ft.  build- 
ing (sketched  in  background)  will 
cost  $1.5  million  fully  equipped.  Two 
tv  studios  (2,000  sq.-ft.  and  3,000 
sq.-ft.)  and  three  radio  studios  will  be 
on  the  ground  floor,  air-conditioned 
offices  on  the  second  floor  and  con- 
ference rooms  will  be  in  a  penthouse. 


the  first  nine  months  of  1958  was  $2,596,- 
412  or  $1.05  per  share  compared  to  $3,286,- 
776  or  $1.33  per  share  a  year  ago.  For  the 
third  quarter  the  figure  was  $866,792  or 
35  cents  per  share  compared  to  $820,008 
or  33  cents  per  share  in  the  1957  quarter. 

Earnings  for  the  fourth  quarter,  Mr. 
Storer  predicted,  should  run  ahead  of  last 
year,  $1,300,000  with  $528,251  in  dividend 
requirements. 

Spadework  by  Ward  of  KCOP  (TV) 
Results  in  Probe  by  Grand  Jury 

Los  Angeles  county  coroner  Theodore 
J.  Curphy  is  to  appear  before  the  grand 
jury  this  morning  (Nov.  24)  chiefly  as  a 
result  of  the  persistence  of  Baxter  Ward, 
news  director  of  KCOP  (TV)  Los  Angeles. 


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In  more  than  a  score  of  newscasts  in  recent 
months,  Mr.  Ward  has  cited  irregularities 
in  operations  of  the  coroner's  office,  notably 
alterations  in  death  certificates  which  al- 
legedly were  made  to  benefit  insurance  com- 
panies, a  charge  which  the  grand  jury  is  to 
investigate. 

Mr.  Ward  began  his  investigations  into 
the  coroner's  method  of  running  his  office 
about  a  year  ago.  Since  then,  he  and  his 
staff  have  kept  a  careful  watch  over  the 
coroner's  office,  investigating  fully  any- 
thing that  looked  questionable.  In  addition 
to  his  broadcast  reports,  Mr.  Ward  also 
saw  to  it  that  copies  of  the  evidence  on 
which  they  were  based  were  delivered  to 
the  district  attorney  and  to  the  county 
board  of  supervisors.  One  result  of  these 
activities  is  the  grand  jury  investigation. 
Another  was  a  public  commendation  of  Mr. 
Ward  by  Burton  W.  Chase,  chairman  of  the 
board  of  supervisors,  last  week. 

New  CBS  Tv  Spot  Client  Dept. 
To  Be  Run  by  Thompson,  Adler 

Creation  of  a  client  relations  department 
for  CBS  Television  Spot  Sales  and  appoint- 
ment of  Lamont  L.  (Tommy)  Thompson  as 
director  of  client  relations,  New  York,  and 
Sherman  Adler  as  head  of  the  midwestern 
office  of  the  new  department  was  announced 
last  week  by  Bruce  Bryant,  general  manager 
of  CBS  Television  Spot  Sales.  The  appoint- 
ments are  effective  Dec.  8. 

Mr.  Thompson  has  been  sales  manager  of 
WHCT  (TV)  Hartford  for  two  years.  CBS 
is  selling  the  uhf  station  for  $250,000  to 
Edward  D.  Taddei,  general  manager  of 
WNHC-AM-TV  New  Haven  [Stations, 
Nov.  17].  Mr.  Adler  has  been  account  ex- 
ecutive for  sales  development  in  the  New 
York  office  of  CBS  Television  Spot  Sales 
since  February  1957. 

Mr.  Bryant  said  an  important  function  of 
the  new  department  will  be  to  help  clients 
evaluate  their  schedules  and  advise  them  on 
the  most  efficient  use  of  spot. 

3  Towers  Gone,  KWFT  Carries  On 

Three  towers  of  KWFT  Wichita  Falls, 
Tex.,  were  included  in  the  damage  toll  of 
a  tornado  last  Monday  (Nov.  17).  The  top 
of  a  368-ft.  tower  fell  to  within  three  feet 
of  the  transmitter  building.  Nevertheless, 
speedy  repair  work  by  Lewis  Dickensheets, 
engineering  director,  enabled  KWFT  to 
return  to  the  air  the  same  morning  with  its 
one  remaining  tower.  According  to  Ben 
Ludy,  station  president,  KWFT  was  the 
only  station  in  town  able  to  resume  opera- 
tions the  same  morning,  and  during  that 
time  substituted  on-the-scene  storm  reports 
for  regular  programming. 

Meredith  Buys  WOW-AM-TV  Site 

Meredith  WOW  Inc.  (WOW-AM-TV 
Omaha)  has  purchased  the  property  for- 
merly leased  from  Woodmen  of  the  World 
Life  Insurance  Society  for  WOW-TV  and 
announced  it  is  building  new  studios  and 
offices  on  that  site  for  both  its  Omaha  out- 
lets. WOW-AM-TV  operations  will  be  con- 
solidated at  35th  and  Farnam  Sts.  WOW  is 
presently  housed  at  17th  and  Farnam  Sts. 


„,tr1~*'t,| 

rt  |»anB<U|: 


West  Texas  Television  Network 


KDUB-TV,  CBS,  LUBBOCK,  TEXAS 

316,000   watts   and    highest   tower    in  West 
Texas    provides    maximum    coverage  (20% 
greater    than    competing    channel)     of  rich 
Plains  cotton  country. 
TV  FAMILIES:  164,932 

KPAR-TV,  CBS,  ABILENE-SWEETWATER 

New  studios  in  downtown  Abilene  plus  in- 
creased power  (91,200  watts)  plus  Sweet- 
water studios  provide  grade  A  coverage  and 
grade  A  results  in  both  oil-rich,  twin-cities. 
TV  FAMILIES:  97,623 

KEDY-TV,  CBS,  BIG  SPRING,  TEXAS 

Channel  4  is  the  only  Television  Station  pro- 
viding  grade   A   service   in   this   oil,  cattle, 
cotton    area.     Huge   oil    refineries   and  Air 
Force  Base  add  to  income. 
TV  FAMILIES:  72,020 

TOTAL  TV  FAMILIES:  334,575 


^Delivers  greater  %  of  audience^ 
in  all  time  segments  than  any 
other  BIG  Texas  market! 


stations  v. 


KDUB-TV 

IUBBOCK,  TEXAS 

KPAR-TV 

ABILENE  -  SWEETWATER 

KEDY-TV 

BIG  SPRING,  TEXAS 


W.  D.   "Dub"   Rogers,   President  and  Gen  Mgr. 
R.  S.  "Bud"  Nielsen,  General  Sales  Manager 
John  Henry,  National  Sales  Manager 


NATIONAL  REPRESENTATIVE,    THE  BRANHAM  COMPANY 


EMPLOYERS  REINSURANCE 
CORPORATION 

21  W.  Tenth,  Kansas  City,  Mo.  ' 
New  York,     Chicago,     San  Francisco, 
107  William      175  W.         100  Bush 
St.  Jackson  St. 


Broadcasting 


November  24,  1958    •    Page  97 


For  Action  at 
Lowest  Cost 


86%""  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


"Basis:  1958  Fall  Schedule 


Bolting  Co.,  New  York  •  Chicago 
Dallas  •  Us  Angeles 
San  Francisco  •  Boston 


September  Cumulative  Pulse  Audi- 
ence for  the  San  Francisco-Oakland 
6-Coun1y  area  shows  KOBY 
with    638,900  unduplicated 
radio      homes  weekly; 
72.5%  of  radio  homes  in 
the  market.  Add  to  this 
the  assurance  of  no  dou- 
ble spotting — and  a  10% 
combination  discount 
when     you     buy  both 
KOBY  and  KOSI. 


10,000  watts 
San  Francisco 


Sit  in  with  your  PETRY  Man 

In  Denver  it's  KOSI- 
in  Greenville,  Miss.-WGVM 

Mid-America  Broadcasting  C@< 


NETWORKS 


WJR  QUITS  CBS,  BLAMES  'BARTER' 


KOBY  shows  a 
BEAUTIFUL  FIGURE 
in  San  Francisco 


CBS  Radio's  new  "Program  Consolida- 
tion Plan"  brought  its  first  disaffiliation  last 
week.  Fifty-kw  WJR  Detroit,  an  affiliate  of 
the  network  for  23  years,  gave  notice  that 
it  was  leaving  next  spring. 

John  F.  Patt,  president  of  WJR,  also 
disclosed  that  his  station  had  urged  for  more 
than  two  years  that  the  network  "organize 
and  develop  a  pure  network  program  serv- 
ice, which  all  affiliates  could  underwrite." 
He  said  that  "in  our  considered  judgment, 
this  is  the  only  healthy  way  that  network 
radio  can  be  maintained  and  grow  in  serv- 
ice to  our  country." 

What  he  called  the  "barter  plan" — under 
which  CBS  Radio  will  provide  stations  with 
programs  for  local  sale,  in  return  for  taking 
programs  sold  by  the  network  [Lead  Story, 
Nov.  3] — "will  only  continue  the  eroding 
and  shrinking  process  of  network  radio 
which  has  been  its  problem  for  many  years," 
Mr.  Patt  asserted. 

He  said  the  decision  to  disaffiliate  was 
reached  "with  regret  and  no  little  reluc- 
tance" because  "our  personal  regard  for 
the  fine  people  in  the  CBS  organization  is 
of  long  standing."  However,  he  continued: 

"The  plan  of  the  network  to  barter  for 
the  time  of  its  affiliates  that  it  would  then 
sell  to  advertisers  under  its  own  prices  and 
policies — a  plan  over  which  we  would  have 
virtually  no  control — leaves  us  no  alterna- 
tive. We  value  our  own  facilities  too  highly 
to  permit  our  station  time  to  be  handled  on 
a  brokerage  basis." 

Mr.  Patt  said  that  "from  a  practical  sales 
standpoint,  we  cannot  continue  to  compete 
with  the  network  in  the  commercial  use  of 
our  own  facilities.  Particularly  is  this  so 
with  the  network's  price  for  WJR  facilities 
discounted  so  drastically  as  to  be  totally 
unrealistic — so  unrealistic  that  even  adver- 
tisers and  their  agencies  find  it  confusing. 

"Nor  is  it  economically  sound  or,  we  be- 
lieve, in  the  public  interest  for  us  to  carry 
advertising  in  large  blocks  without  com- 
pensation. We  cannot  regard  !>Vi -minute 
news  summaries — provided  under  this  plan 
by  the  network — as  compensation  for 
valuable  WJR  time  sold  to  other  advertisers. 
And  the  virtually  complete  relinquishment 
of  control  of  both  the  programming  and 
the  selling  functions — inherent  in  the  CBS 
Radio  plan — is  not  a  policy  to  which  we 
can  subscribe." 

WJR  will  not  become  a  "music  and  news" 
station  as  an  independent,  it  was  under- 
stood, but  plans  to  "augment  its  already 
comprehensive  station  programming  with 
enlarged  activity  in  the  national  and  inter- 
national areas,  and  in  increased  regional 
news,  sports  and  public  affairs  program- 
ming." Formation  of  a  Washington  news 
bureau  presumably  will  be  one  step  in  the 
new  direction. 

On  the  subject  of  the  network  changing 
format  to  become  "a  pure  network  program 
service,"  Mr.  Patt  said:  "This  would  per- 
mit the  radio  network  to  concentrate  its 
efforts  in  providing  a  superior  program 
product  to  its  affiliates  which  they  in  turn 
could  sustain  or  sell  at  their  own  established 


rates.  Under  this  concept,  the  network  would 
relinquish  its  function  of  broker-agent, 
justified  only  historically." 

The  WJR  decision  was  the  second  major 
disaffiliation  in  recent  network  radio  history. 
In  1956  Westinghouse  Broadcasting  Co.'s 
NBC  Radio  affiliates  went  independent  in 
a  move  ascribed  to  dissatisfaction  with 
network  programming,  network  pricing  and 
station  compensation  [Networks,  July  16. 
1956]. 

WJR  was  one  of  nine  CBS  Radio  affili- 
ates which  voted  against  the  Program  Con- 
solidation Plan  when  it  was  presented  at 
the  annual  convention  of  affiliates  last 
month.  Other  dissenters  in  the  86-to-9  en- 
dorsement of  the  plan  (8  others  at  the 
convention  abstained)  were  KFRE  Fresno, 
KTHS  Little  Rock,  WHAS  Louisville,  WWL 
New  Orleans,  KWKH  Shreveport,  KTOK 
Oklahoma  City,  WRVA  Richmond  and 
WTAG  Worcester,  Mass. 

Network  Tv  Up  Jan.-Oct. — TvB 

Television  Bureau  of  Advertising  last 
week  released  its  January-October  audience 
report  which  only  confirmed  earlier  studies 
pointing  to  a  continuing  increase  in  net- 
work tv  audience  size.  The  average  evening 
program  audience,  TvB  reported — basing 
its  findings  on  Nielsen  statistics — increased 
by  8%  for  the  first  10  months  of  the  year, 
as  daytime  audiences  grew  9%.  Average 
weekday  daytime  programs  reached  276,- 
000  more  homes  per  broadcast  than  in 
programs  calculated  at  620,000  television 
1957,  with  the  average  increase  for  evening 
homes. 

Six  New  Affiliates  for  Mutual 

Six  more  stations  have  joined  Mutual  as 
affiliates,  raising  the  total  to  453,  it  has 
been  announced  by  Blair  A.  Walliser,  ex- 
ecutive vice  president,  who  said  MBS  is 
processing  applications  from  18  additional 
outlets.  The  latest  affiliates  are  WHSM 
Hayward,  Wis.;  WJMC  Rice  Lake,  Wis.; 
WGNS  Murfreesboro,  Tenn.;  KFRM  Con- 
cordia, Kan.;  KMBC  Kansas  City,  Mo.,  and 
KMPA  Bakersfield,  Calif. 


Page  98 


November  24,  1958 


Broadcasting 


Network  Data  Cheers 
ABC-TV  Affiliates 

ABC-TV  primary  affiliates  heard  some 
encouraging  business  news  when  they  met 
in  New  York  last  Wednesday  (Nov.  19) — 
commercial  hours  up  from  27  a  year  ago 
to  48  now,  total  advertisers  at  an  all-time 
ABC-TV  peak  of  63,  compared  to  50  last 
year.  The  new  "Operation  Daybreak,"  they 
also  were  told,  is  95%  sold  out. 

The  affiliates  were  not  without  problems, 
however,  partially  because  of  the  number 
of  network's  sponsors.  ABC-TV's  product 
protection  policy  protects  sponsors  for  15 
minutes  in  both  directions,  thus  limiting  the 
prospect  categories  for  additional  sales. 

Officials  also  pointed  out  that  ABC-TV 
now  allows  its  affiliates  92  minutes  per  week 
for  local  sale.  The  stations  hoped  to  change 
the  system,  however.  Instead  of  getting  30 
seconds  on  the  quarter-hour,  as  now,  they 
were  seeking  a  60-second  break  every  half- 
hour.  Officials  indicated  late  last  week  the 
request  was  still  being  considered. 

There  also  were  questions  about  ABC- 
TV's  daytime  ratings,  which  have  left  some 
affiliates  dissatisfied.  Network  President 
Oliver  Treyz  assured  them,  however,  that 
he  was  confident  the  ratings  "will  build." 
He  cited  instances  on  other  networks  to 
back  his  argument  that  daytime  ratings 
almost  traditionally  build  slowly.  "This 
daytime  will  work,"  he  asserted. 

Theme  of  the  meeting  was  "ABC-TV  Has 
Come  of  Age,"  and  the  attitude  of  affiliates 
generally,  after  the  session,  was  one  of 
confidence. 

Joseph  C.  Drilling  of  KJEO-TV  Fresno, 
Calif.,  chairman  of  the  affiliates  association, 
told  newsmen  at  a  Wednesday  luncheon 
that  a  number  of  affiliates  had  come  to  the 
meeting  "with  a  sort  of  chip  on  their 
shoulders,"  forgetting  that  up  to  a  few 
months  ago  they  had  practically  no  net- 
works programming  at  all  during  daytime. 
By  lunchtime,  he  said,  this  attitude  had 
been  replaced  by  more  enthusiasm  and  con- 
fidence in  what  the  network  was  doing. 

Mr.  Treyz  said  the  business  outlook  for 
next  spring  was  more  "bearish"  now  than 
this  fall's  outlook  had  been  last  spring. 

Among  new  programs  being  considered, 
the  affiliates  were  told,  are  The  Alaskans, 
a  Warner  Bros,  production  slated  to  go  into 
the  Sunday  9-10  p.m.  period  starting  in 
early  April;  Dr.  I.  Q.,  being  considered  for 
Mondays  9:30-10  p.m.  beginning  in  Jan- 
uary, and,  for  this  season  or  next,  such 
other  productions  as  Crisis  with  Ray  Mil- 
land,  Doc  Holliday,  The  Fat  Man,  Dial  M 
for  Murder,  Public  Enemy,  and  Amazon 
Traders.  ABC-TV  is  already  planning  for 
the  1959-60  season,  Mr.  Treyz  asserted. 

Key  speakers  at  the  meeting,  aside  from 
Mr.  Treyz,  included  John  Daly,  news  vice 
president;  Thomas  W.  Moore,  programming 
vice  president;  William  P.  Mullen,  sales 
vice  president;  Julius  Barnathan,  research 
director;  Donald  W.  Coylp,  vice  president 
and  general  sales  manager,  and  Bert  Briller, 
sales  development  director.  Alfred  R.  Beck- 
man,  station  relations  vice  president,  pre- 
sided. 


WSYR-TV  Weekly  Circulation 
Tops  Competition  by 
39,170  Homes 

The  1958  Nielsen  study  shows  WSYR-TV  delivering  a  vastly 
greater  coverage  area  .  .  .  more  counties  where  circulation 
exceeds  50%  .  .  .  more  circulation  nighttime  and  daytime. 

...67,350  More  Homes  When 
(28,180  Homes)  of  WSYE-TV 

When  you  buy  WSYR-TV,  you  also  get  the  audience  of  its 
satellite  station,  WSYE-TV,  Elmira. 

And  finally,  if  ratinys  fascinate  you:  the  June  ARB  report  for  Syra- 
cuse gives  WSYR-TV  52.9%  of  total  weekly  audience;  63.9%  from 
noon  to  6  P.M.  Mon.-Fri.;  54.6%  from  6  P.M.  to  10  P.M.  Mon.-Fri.; 
71.8%  from  sign-on  to  6  P.M.  Sundays. 

Get  the  Full  Story  from  HARRINGTON,  RIGHTER  &  PARSONS 


WSYR • T  V 


NBC 
Affiliate 


Channel  3    •    SYRACUSE,  N.  Y.    •    100  KW 

Plus  WSYE-TV  channel  18  ELMIRA,  N.Y. 


to  penetrate! 


This  powerful  RADIO  voice  sends 
your  message  to  a  greater  num- 
ber of  listeners  .  .  .  you  get  more 
for  your  promotion  dollar. 

This  powerful  TV  signal  is  sent  to 
a  greater  number  of  viewers  .  .  . 
costs  you  less  by  exposing  your 
product  to  a  bigger  audience. 


CKLW 

50,000  WATTS 


CKLW-TV 

325,000  WATTS 


J .  £ .  Compeot 
President 


ADAM 

YOUNG,  INC. 

National 

Representative 


GENERAL  OFFICES    GUARDIAN  BLDG.,  DETROIT 


Broadcasting 


November  24,  1958    •    Page  99 


MANUFACTURING 


"JopA  in  JowohA  " 

for 

W  L  S  T 

ESCANABA,  MICH. 


D.  D.  GIROUX  of  Utility  Tower  Com- 
pany, Oklahoma  City,  works  calmly 
almost  200-feet  up  on  the  first  of 
three  250-foot  Utility  Towers  for 
Radio  Station  WLST,  at  Fort  River, 
Michigan. 

UTILITY  TOWER 
COMPANY 

Oklahoma  City,  Okla. 

Wl  3-5578    BOX  7022    Wl  3-4303 


Nine-Month  Tv  Shipments  Down 

Shipments  of  tv  receivers  by  manufactur- 
ers to  dealers  totaled  3,498,118  units  during 
the  first  nine  months  of  1958  compared  to 
4,249,775  in  the  same  1957  period,  accord- 
ing to  Electronic  Industries  Assn.  September 
shipments  totaled  663,073  tv  sets  compared 
to  789,675  in  the  same  month  a  year  ago. 
Radio  shipments  for  nine  months  of  1958 
totaled  5,182,851  sets  compared  to  5,844,- 
280  a  year  ago. 

MANUFACTURING 

Adler  Electronics  Inc.,  New  Rochelle, 
N.  Y.,  has  been  awarded  contract  for  de- 
sign and  manufacture  of  single  sideband 
communications  systems  by  U.  S.  Army 
Signal  Supply  Agency,  Phila.  Each  of  four 
mobile  and  air-transportable  systems  con- 
sists of  transmitter  and  receiver  vehicle. 
Delivery  on  $932,000  contract  is  scheduled 
for  120  days. 

Ampex  Corp.,  Redwood  City.,  Calif.,  an- 
nounces shipment  of  videotape  recorders  to 
WFIL-TV  Philadelphia  and  WNTA-TV 
New  York.  When  completed,  installation 
will  be  WFIL-TV's  second. 

RCA  reports  shipment  of  uhf  pylon  antenna 
to  KBAS-TV  Ephrata,  Wash.;  traveling 
wave  antenna  to  WXYZ-TV  Detroit;  six- 
section  superturnstile  antenna  to  WCSC-TV 
Charleston,  S.  C;  12-section  superturnstile 
antennas  to  WKBW-TV  Buffalo  and  WTOL- 
TV  Toledo,  and  50-kw  transmitter  to 
WTOL-TV. 

Camera  Equipment  Co.,  N.  Y.,  appointed 
U.  S.  distributor  for  new  Gaumont-Kalee 
"1690"  sound  recording  unit  for  Arriflex 
16  camera.  Transistorized  magnetic  sound 
attachment  designed  to  broaden  sound  and 
silent  newsreel  and  documentary  photog- 
raphy with  its  lightweight  portability.  Two- 
channel  recording  amplifier  unit  contains 
not  only  recording  amplifier  with  input 
mixer  for  two  microphones  but  also  bias 
oscillator,  monitoring  amplifier  (for  head- 
phones audio  monitoring  off  either  input 
or  film)  and  volume  indicator  drive  ampli- 
fier. Write  J.  M.  Kesslinger  &  Assoc.,  37 
Saybrook  PL,  Newark  2,  N.  J. 

General  Radio  Co.,  Cambridge,  Mass.,  re- 
ports new  standard  frequency  multipliers, 
type  1112,  with  crystal-controlled  frequency 
standard.  Multipliers  generate  sine-wave 
signals  of  1,  10,  100  and  1000  mc  and 
greatly  extend  useful  range  of  conven- 
tional frequency  standards  such  as  GR  type 
1100-A.  Instruments  are  characterized  by 
low  noise  and  by  almost  complete  freedom 
from  submultiple-frequency  spurious  sig- 
nals, claims  GR.  Type  1112-A  standard 
frequency  multiplier  is  $1,450,  type  1112-B, 
$1,360.  Write  General  Radio  Co.,  275  Mass 
Ave.,  Cambridge  39,  Mass. 

Wollensak  Optical  Co.,  Rochester,  N.  Y., 
announces  new  remote  control  zoom  lens, 
Tv  f/2.7  Raptar  auto  zoom  lens.  Lens  in- 
creases effectiveness  of  camera  by  permitting 
various  degrees  of  wide  angle  and  telephoto 
coverage  with  single  lens.  Special  control 
panel  enables  cameraman  to  zoom  in  or  out 
on  subject  by  pushing  key.  Silence  of  opera- 


tion is  another  feature  of  Wollensak  auto 
zoom.  Lens  complete  with  control  unit  is 
$1,350;  without  control  unit,  $1,275. 

Prodelin  Inc.,  Kearney,  N.  J.,  announces 
availability  of  complete  microwave  antenna 
systems  featuring  their  newly  developed 
semi-flexible  Spir-O-line  coaxial  cables. 
Copies  of  illustrated  "Microwave  Antenna 
Systems"  bulletin  and  related  antenna  gain 
charts  may  be  secured  by  writing  Prodelin 
Inc.,  Dept.  GE-24,  307  Bergen  Ave., 
Kearney,  N.  J. 

Minnesota  Mining  &  Manufacturing  Co., 

St.  Paul,  Minn.,  announces  publication  of 
how-to-do-it  folder  showing  through  series 
of  drawings  how  to  make  "professional" 
magnetic  tape  splices.  Folder  also  lists 
valuable  tips  on  tape  editing  and  storage. 
For  copies  write  MM&M  Co.,  900  Bush 
St.,  St.  Paul  6,  Minn. 

RCA  electron  tube  division  announces  new 
short  vidicon  (RCA-7262),  5Vs  inches,  in 
overall  length,  especially  designed  for  com- 
pact transistorized  tv  cameras — black-and- 
white  or  color.  Vidicon  has  bulb  diameter  of 
one  inch  and  is  approximately  \V&  inch 
shorter  than  similar  tubes  of  same  diameter. 
It  employs  low-power  heater  which  requires 
only  0.6  watt — reportedly  one  third  lower 
than  any  other  commercial  vidicon. 

Westinghouse  Electric  Corp.,  Elmira,  N.  Y., 
announces  new  small-size  vidicon  camera 
tube  (WL-7290)  designed  for  slow  speed 
scanning  operations.  Low  residual  current 
of  tube  reportedly  permits  high  resolution, 
long-storage  time  with  higher  sensitivity, 
higher  output  signal  and  better  signal-to- 
noise  ratio.  WL-7290  is  also  useful  for 
transmitting  high  resolution  information 
over  conventional  audio  circuits  as  system 
bandwidth  requirements  are  sharply  reduced 
with  slow  scan.  For  further  information 
write  Westinghouse  Electric  Tube  Div., 
P.  O.  Box  284,  Elmira,  N.  Y. 

Bell  &  Howell,  Chicago,  announces  new 
concept  in  automatic  slide  projectors,  fea- 
turing rear  and  front  panels,  illuminated 
"dashboard"  controls  at  back  and  remote 
control  system  permitting  move  of  slides  in 
reverse  and  forward  at  touch  of  button. 
Four  new  models  are  included  in  new  Ex- 
plorer series. 


KTRK'TV,  channel  13 


Page  100    •    November  24,  1958 


Broadcasting 


PROGRAM  SERVICES 


Postal  Workers  Union  Reports 
60  Acceptances  of  Tv  Series 

The  National  Federation  of  Post  Office 
Clerks  said  last  Thursday  (Nov.  20)  that 
60  tv  stations  have  indicated  they  would 
like  to  receive  "free"  weekly  15-minute 
news  reports  on  Congress  the  AFL-CIO 
union  plans  to  distribute,  starting  in  March. 

Stanley  Allen,  public  relations  representa- 
tive of  the  union,  said  28  stations  replied 
they  were  not  interested  in  airing  the  show, 
titled  Spotlight  on  Congress,  while  one  sta- 
tion referred  NFPOC  to  its  commercial 
rate  card.  In  a  letter  to  tv  stations,  E.  C. 
Hallbeck,  union  legislative  director,  said  the 
film  is  being  offered  as  a  "public  service  .  .  . 
to  provide  straight,  unbiased  commentaries." 

"This  is  not  a  propaganda  program,"  he 
said.  "It  is  a  straight  news  report."  There 
is  no  gimmick,  he  maintained.  He  explained 
the  show  is  being  offered  free  to  tv  stations 
"because  our  advertising  budget  isn't  big 
enough  to  buy  time  nationally  on  a  con- 
tinuing basis.  .  .  ." 

Mr.  Hallbeck  said  the  union  plans  to  use 
one-minute  institutional  commercials  mid- 
way through  the  program.  "These  institu- 
tional commercials  will  not  be  inflamma- 
tory union  pitches  nor  will  they  contain 
material  of  a  controversial  nature,"  he 
promised  station  owners.  The  program  will 
have  30-second  opening  and  closing  periods 
which  can  be  tailored  to  suit  local  needs, 
he  said. 

Gotham  Recording  to  Open 
Expanded  Studios  in  New  York 

Gotham  Recording  Corp.,  New  York,  will 
open  its  new  $100,000  recording  studio  late 
this  month  to  service  radio  and  television 
clients,  it  has  been  announced  by  Herbert 
Moss,  president.  The  30  x  51  ft.  studio  will 
accommodate  a  full-orchestra  and  choral 
group,  Mr.  Moss  said.  The  company  will 
continue  to  maintain  its  smaller  studios. 

Gotham,  organized  in  1950,  produces 
radio  programs  for  public  service  organiza- 
tions and  spot  radio  and  tv  film  commercials, 
musical  jingles  and  industrial  records.  The 
Marine  Corps  has  renewed  with  Gotham  for 
its  Take  Five  program  for  26  additional 
weeks  although  the  original  13-week  cycle 
will  not  expire  until  Jan.  1,  Mr.  Moss  re- 
ported. The  five-minute  program,  featuring 
singer  Betty  Johnson  and  former  New  York 
Yankee  star  Gerry  Coleman,  is  carried  on 
1,300  stations  three  times  a  week  on  an 
exclusive  market  basis.  Gotham  also  pro- 
duces time  and  weather  signal  spots  for  the 
Marines  which  are  integrated  into  programs 
by  local  announcers.  Mr,  Moss  said  more 
that  2,000  sttaions  now  are  carrying  these 
spots. 

Gotham  also  is  headquarters  for  other 
Moss  interests.  They  include  Metropolitan 
Jazz  Quintet  Inc.,  a  jazz  group  that  has  re- 
corded five  albums  for  release  on  MGM 
records;  Galaxy  Productions  Inc.,  a  radio-tv 
merchandising  organization;  He  de  France 
Productions,  an  international  music  record- 
ing company  and  He  de  France  Interna- 
tional, a  company  set  up  to  produce  the 
Brains  &  Brawn  tv  program  in  the  U.  S., 
now  carried  on  NBC-TV. 


ANOTHER  VTR  USE 

Because  the  California-Stanford 
football  game  last  Saturday  (Nov.  22) 
was  to  decide  which  team  would  rep- 
resent the  Pacific  Coast  Conference 
in  the  New  Years  Day  Rose  Bowl 
and  since  it  was  a  sellout,  the  NCAA 
gave  permission  to  KTVU  (TV)  Oak- 
land, Calif.,  to  record  the  play-by- 
play for  re-telecasting  in  full  that 
evening  to  the  Bay  Area. 


Swanson  Forms  Production  Firm 

Formation  of  Robert  Swanson  Produc- 
tions, New  York,  to  specialize  in  produc- 
tion of  musical  commercials,  was  announced 
last  week  by  Robert  Swanson,  formerly  as- 
sociated with  BBDO,  Cunningham  &  Walsh, 
Campbell-Mithun  and  other  agencies.  His 
credits  include  the  "Piel's  is  the  beer  for  me, 
boys"  jingle  of  several  years  ago  as  well  as 
the  current  Northwest  Orient  Airlines  broad- 
cast jingle. 

The  Swanson  office  will  be  located  at  1  E. 
54th  St.;  New  York,  telephone:  Murray 
Hill  8-4355.  Mr.  Swanson  has  reported 
signing  several  clients,  including  Texaco, 
Bristol-Myers  (Ban),  American  Tobacco 
(Lucky  Strike),  U.S.  Steel  and  E.  I.  Du- 
Pont  de  Nemours. 


UPCOMING 


Nov.  28-30:  National  Assn.  of  Tv  &  Radio  Farm 
Directors,  annual  convention,  Conrad  Hilton 
Hotel,  Chicago. 

December 

Dee.  2:  NAB,  Broadcasting  Hall  of  Fame  advisory 
committee,  NAB  headquarters,  Washington. 

Dec.  2-4:  Electronic  Industries  Assn.,  quarterly 
meeting,  Roosevelt  Hotel,  New  York. 

Dec.  4:  NAB,  Tv  film  committee,  NAB  head- 
quarters, Washington. 

Dec.  13:  Connecticut  UPI  Broadcasters,  winter 
meeting,  Commodore  McDonough  Inn,  Middle- 
town. 

Dec.  15:  NAB,  Broadcasting  engineering  con- 
ference committee,  Mayflower  Hotel,  Wash- 
ington. 

Dec.  16:  NAB,  Convention  committee,  NAB  head- 
quarters, Washington. 

Dec.  17:  NAB,  Ad  hoc  committee  on  editorializ- 
ing, NAB  headquarters,  Washington. 

January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Claremore. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference,  Detroit. 

Jan.  28-29:  Georgia  Radio  &  Tv  Institute,  U.  of 
Georgia,  Henry  W.  Grady  School  of  Journal- 
ism, Athens. 

February 

Feb.  5-8:  High  Fidelity  Music  Show,  Shoreham 
Hotel,  Washington. 

Feb.  24-25:  NAB,  conference  of  state  broadcaster 
association  presidents,  Shoreham  Hotel,  Wash- 
ington. 

March 

March  15-19:  NAB,  broadcast  engineering  con- 
ference, Conrad  Hilton  Hotel,  Chicago. 

April 

April  6-9:  National  Premium  Buyers,  26th  an- 
nual exposition.  Navy  Pier,  Chicago. 

April  7:  Premium  Adv.  Assn.  of  America,  con- 
ference, Navy  Pier,  Chicago. 


New  transistorized  headset  amplifier 

for  TV  studio  communication 


Daven  announces.a  new  Transistorized  Interphone 
Amplifier,  Type  90,  which  provides  a  marked  im- 
provement in  studio  communications.  As  a  com- 
panion unit  to  the  Western  Electric  Type  52  head- 
set, advantages  of  this  transistorized  amplifier 
over  the  normal  induction  coil  are: 

1.  A  gain  of  20  db. 

2.  Mounts  directly  in  place  of  the  induction  coil. 

3.  Sidetone  automatically  adjusts  when  addition- 
al stations  join  the  circuit.  Receiver  level  min- 


imizes local  acoustical  interference. 

4.  No  significant  increase  in  power  consumption. 

5.  Permits  up  to  32  stations. 

6.  Manual  control  with  external  variable  resistor, 
if  desired. 

7.  Operates  from  24  volt  "Talk  Bus"  independ- 
ent of  polarity. 


THE 


CO. 


Write  today  for  further  information.    \  ^  Livingston  new  jersey 

TODAY,    MORE   THAN   EVER,   THE   DAVEN  ©  STANDS    FOR  DEPENDABILITY 


Broadcasting 


November  24,  1958    •    Page  101 


PERSONNEL  RELATIONS 


INTERNATIONAL 


AFTRA,  Networks  Close 
To  Contract  Agreement 

Outlook  for  agreement  on  a  new  contract 
between  television-radio  networks  and  the 
American  Federation  of  Television  &  Radio 
Artists  brightened  considerably  last  Thurs- 
day following  several  late  evening-early 
morning  negotiating  sessions.  The  old  con- 
tract expired  at  midnight  Nov.  15  [Person- 
nel Relations,  Nov.  17]  but  performers 
were  continuing  on  the  job  until  further 
notice. 

Network  and  AFTRA  officials  declined 
to  discuss  the  latest  developments  but  it  was 
reported  that  "considerable  progress"  was 
achieved  in  the  main  area  of  friction:  rates 
and  working  conditions  for  performers  in 
videotape  programs  and  commercials. 

Negotiators  met  late  Wednesday  (Nov. 
19)  and  until  3  a.m.  Thursday  and  at  that 
time  the  networks  made  what  they  called 
"an  ultimate  offer."  A  source  close  to 
AFTRA  acknowledged  that  the  latest  pro- 
posal on  videotape  rates  was  "substantially 
in  excess"  of  the  Screen  Actors  Guild  rates 
for  tv  filmed  commercials.  Neither  networks 
nor  union  officials  would  discuss  the  details 
of  the  network  offer  but  it  was  said  to  be 
one  that  AFTRA  considered  "negotiable," 
conducive  to  "more  give  and  take." 

AFTRA  has  received  strike  authorization 
from  its  members  but  has  extended  the 
deadline  without  setting  a  new  one. 

Another  negotiation  session  was  sched- 
uled for  Thursday  evening. 

It  was  learned  that  agreement  had  been 
reached  on  virtually  all  provisions  of  the 
radio  network  and  transcription  codes,  with 
rates  in  some  areas  rising  from  10  to  15%. 

Networks  were  reported  to  have  agreed 
to  some  reduction  in  rehearsal  time  before 
the  overtime  rate  prevails  and  upon  a 
formula  for  taped  commercials  and  pro- 
grams to  cover  payment  up  to  eight  re- 
plays (instead  of  five  re-plays  as  under 
the  old  contract). 

A  spokesman  for  AFTRA  said  a  detailed 
list  of  specific  rates  and  conditions  in  video- 
tape still  had  to  be  agreed  upon.  Along 
with  network  officials,  he  declined  to  spec- 
ulate on  the  possibility  of  an  early  agree- 
ment. 

On  a  related  matter,  the  National  Labor 


Relations  Board  continued  to  hear  testi- 
mony last  week  on  a  petition  by  AFTRA 
calling  upon  NLRB  to  hold  a  referendum 
among  performers  to  select  a  single  union 
in  the  field  of  videotape  commercials.  At 
present,  AFTRA  has  tape  jurisdiction  at 
networks  and  stations,  while  the  Screen 
Actors  Guild  handles  film  studios.  The  net- 
works, SAG  and  the  Screen  Extras  Guild 
are  opposing  the  petition. 

WINS  Continues  Programming 
Despite  'Surprise'  IBEW  Strike 

New  York  Local  1212  of  the  Internation- 
al Brotherhood  of  Electrical  Workers  called 
a  strike  against  WINS  last  Tuesday  (Nov. 
18).  Station  programming  continued  unin- 
terrupted, except  for  two  hours  on  Tues- 
day, with  the  use  of  supervisory  personnel 
as  engineers,  technicians  and  announcers. 
Nine  staff  announcers  declined  to  cross  the 
union's  picket  lines. 

The  strike  caught  station  officials  by  sur- 
prise, a  spokesman  said.  The  old  contract 
expired  on  Sept.  15  and,  he  added,  nego- 
tiations were  set  to  begin  on  Dec.  3.  The 
reason  for  the  delay,  he  explained,  is  that 
J.  Elroy  McCaw,  WINS  president,  has  been 
in  a  hospital  on  the  West  Coast  for  about 
seven  weeks,  recovering  from  injuries  re- 
ceived in  an  automobile  accident.  He  said 
that  the  Dec.  3  date  had  been  set  with  the 
union's  knowledge. 

Charles  Calame,  business  manager  for 
Local  1212,  declared  that  station  officials 
have  failed  to  respond  to  a  bid  to  nego- 
tiate a  new  contract  for  14  engineers  and 
technicians.  The  union  is  seeking  an  in- 
crease in  wages  and  fringe  benefits. 

A  WINS  spokesman  said  that  despite  the 
strike  no  plans  have  been  made  to  move 
up  the  date  for  negotiations. 

Assoc.  Directors,  Stage  Mgrs. 
At  Networks  Get  NLRB  Ballots 

The  National  Labor  Relations  Board  last 
week  distributed  ballots  to  tv  associate  direc- 
tors and  stage  managers  employed  at  the 
three  tv  networks  in  New  York,  Chicago 
and  Hollywood,  asking  them  to  certify  the 
Radio  &  Television  Directors  Guild  as  their 
bargaining  agent,  or  vote  for  "no  union." 
The  ballots  are  returnable  Dec.  3. 


Backers  of  Commercial  Tv 
In  Britain  Hitting  Jackpot 

British  commercial  television,  once  con- 
sidered an  ugly  duckling,  has  laid  a  golden 
egg.  Within  three  years,  investors  have  seen 
their  stock  go  up  20,000%,  it  was  stated 
Wednesday  (Nov.  19)  in  a  report  to  stock- 
holders. 

In  its  first  year  in  Britain,  commercial  tv 
lost  money;  the  following  year  it  cleared 
only  $600,000.  In  1957  profits  rocketed  to 
$10  million  and  are  expected  to  reach  $14 
million  this  year.  A  $6,300  investment  in 
the  medium  by  former  BBC  chief  Norman 
L.  Collins  has  netted  him  more  than  $1.4 
million.  Other  investors  have  converted  a 
$2,500  investment  into  $560,000  and  $3,000 
into  $625,000.  Shares  originally  selling  for 
14  cents  now  are  worth  $31 — an  increase  of 
22,042%. 

ABROAD  IN  BRIEF 

TV  TEST  CASE:  A  35-year-old  law  regu- 
lating transmitter  licensing  was  invoked  by 
the  Italian  government  in  confiscating  the 
transmitter  of  Televisione  Libera,  Milan,  an 
independent  tv  station  that  is  ready  to  com- 
mence commercial  operations.  By  this  means 
the  government-owned  RAI  broadcasting 
system  retains  its  monopoly  but  Libera's 
case  is  before  the  courts  and  decision  in  its 
favor  may  portend  the  advent  of  com- 
mercial tv  in  Italy. 

UNINTERRUPTED  VIEW:  Britons  will 
have  commercially  uninterrupted  television 
programs  from  their  independent  tv  net- 
works if  a  bill  now  before  the  House  of 
Commons  goes  through.  Laborite  Christo- 
pher Mayhew,  who  gives  occasional  news 
commentaries  on  noncommercial  BBC-TV, 
introduced  a  bill  Nov.  12  to  prohibit  the 
interruption  of  shows  for  commercials.  The 
measure  is  slated  for  debate  this  session. 

FILM  ENTENTE:  The  newest  effort  to  speed 
up  international  tv  transmission  is  a  daily 
half-hour  closed-circuit  link  between  five 
countries  to  exchange  newsfilm.  The  sys- 
tem, involving  Britain,  France,  The  Nether- 
lands, Italy  and  Belgium,  has  concluded  two 
weeks  of  tests  in  cooperation  with  Movie- 
tone, which  provided  some  of  the  news  cov- 
erage exchanged. 

1.1  Million  Watching  in  Day 

Canadian  daytime  television  is  deliver- 
ing about  1.1  million  homes  weekdays 
from  3:30  p.m.,  as  reflected  in  an  analysis 
made  by  the  tv  division  of  the  Broadcast 
Advertising  Bureau,  Toronto.  This  repre- 
sents about  45%  of  the  peak  evening 
audience.  The  analysis,  made  from  all  Ca- 
nadian tv  stations,  shows  that  the  peak 
weekday  afternoon  audience  is  from  3:30- 
4  p.m.  local  time,  with  1,129,000  homes 
tuned  in  at  that  time  and  audience  of  1,- 
456,000  of  whom  1,005,000  are  women. 

The  audience,  reported  by  half-hour 
periods,  from  noon  to  6  p.m.  goes  from 
309,000  homes  from  12-12:30  p.m.,  to 
1,656,000  homes  from  5:30-6  p.m. 

Broadcasting 


Page  102    •    November  24,  1958 


AWARDS 

IRE  Honors  Thornton,  Blecher; 
Weber  New  Institute  President 

The  Institute  of  Radio  Engineers  board 
of  directors  .  announced  last  week  that  the 
1959  W.R.G.  Baker  Award  for  1959  will 
be  given  to  Richard  D.  Thornton,  assistant 
professor  of  electrical  engineering,  Massa- 
chusetts Institute  of  Technology.  Mr.  Thorn- 
ton was  cited  for  his  paper  entitled  "Active 
RC  Networks,"  which  appeared  in  the  Sep- 
tember 1957  issue  of  IRE  Transactions  on 
Circuit  Theory.  The  award  is  given  annually 
for  the  best  paper  published  in  the  Transac- 
tions. 

Franklin  H.  Blecher,  Bell  Telephone  Labs, 
has  been  named  recipient  of  the  1958 
Browder  J.  Thompson  Memorial  Prize  for 
his  paper  entitled  "Design  Principles  for 
Single  Loop  Transistor  Feedback  Ampli- 
fiers," which  appeared  in  the  same  issue  of 
Transactions.  The  Thompson  award  is  given 
annually  for  an  IRE  paper  combining  "the 
best  technical  contribution  and  presentation 
which  has  been  written  by  an  author  under 
30  years  old." 

At  the  same  time,  election  of  Ernst 
Weber,  president  of  the  Polytechnic  Institute 
of  Brooklyn  and  president  of  the  Polytech- 
nic Research  &  Development  Corp.,  as  presi- 
dent of  IRE,  was  announced.  Dr.  Weber  suc- 
ceeds Donald  G.  Fink,  director  of  research, 


Philco  Corp.  Newly-elected  vice  president 
is  Donald  B.  Sinclair,  vice  president  and 
chief  engineer  of  General  Radio  Co.,  West 
Concord,  Mass.,  succeeding  Carl-Eric  Gran- 
quist,  director  of  Svenska  Aktiebolaget 
Gasaccumulator,  Stockholm-Lidingo,  Swe- 
den. Elected  as  directors  for  the  1959-61 
term  are  Ferdinand  Hamburger  Jr.,  pro- 
fessor of  electrical  engineering,  Johns  Hop- 
kins U.,  Baltimore,  and  Bernard  M.  Oliver, 
vice  president  of  research  and  develop- 
ment, Hewlett-Packard  Co.,  Palo  Alto, 
Calif. 

Pioneers  Honor  CBS'  Paley 

William  S.  Paley,  CBS  board  chairman, 
was  honored  with  a  special  citation  from 
the  Broadcast  Pioneers  last  Thursday  at  a 
meeting  of  the  New  York  chapter.  He  was 
hailed  for  30  years  service  to  radio-tv  as 
"one  of  broadcasting's  most  imaginative  and 
resourceful  leaders." 

Other  awards  were  presented  to  Carl 
Haverlin,  president  of  Broadcast  Music  Inc., 
and  to  William  S.  Hedges,  NBC  vice  presi- 
dent in  charge  of  general  services,  for  their 
contributions  to  the  growth  of  Broadcast 
Pioneers.  In  the  principal  speech  at  the 
luncheon,  Mr.  Paley  recalled  some  of  the 
highlights  of  his  early  years  in  the  broad- 
casting business. 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


m 


ADVERTISERS  &  AGENCIES 


WILLIAM  T.  LANE,  head  of  own  advertising-pub- 
lic relations  firm  William  T.  Lane  Co.,  Syracuse, 
N.  Y.,  to  Carrier  Corp.  (air-conditioning,  heat- 
ing), there  as  corporate  relations  v.p.  Mr.  Lane 
formerly  was  part  owner-general  manager  of 
the  former  WAGE  Syracuse,  and  the  old  WLTV 
(TV)  in  Atlanta. 

HOWARD  SHANK,  formerly  v.p.  and  creative  super- 
visor, Benton  &  Bowles,  appointed  v.p.  and 
creative  director,  Grey  Adv.,  succeeding  ARKADY 
LEOKUM,  retired. 

J.  R.  McCUE,  formerly  executive  v.p.,  Western 
Adv.  Agency,  Chicago,  appointed  senior  execu- 
tive v.p.  Other  firm  appointments  include:  ROY 
J.  SANDBERG  and  F.  W.  PAIN,  formerly  v.p.'s, 
named  executive  v.p.  and  board  member,  and 
general  media  director  for  Racine  and  Chicago 
offices,  respectively,  DELMAR  E.  GURLEY,  account 
executive,  appointed  v.p. 

EDWARD  W.  KARTHAUS,  account  executive  at 
Erwin  Wasey,  Ruthrauff  &  Ryan,  N.  Y.,  named 
v.p. 

PAUL  E.  MATHIAS,  account  executive  with  BBDO, 


ON  THE  SPOT  RECORDING  j£j 

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...  no  other  recoider 
can  do  the  job  of 
Minitape.  Quality 
equal  to  finest  AC- 
operated  units.  Get 
all  the  facts  about 
Minitape  today! 


STANCIL-HOFFMAN  CORP. 

921  N.  Highland  Ave.  •  Hollywood  38,  Calif. 


N.  Y.,  resigns  to  join  F.  L.  Bradfute  &  Sons, 
N.  Y.,  producer  of  supermarket  promotions  and 
displays,  as  v.p. 

WILLIAM  J.  McLAUGHLIN  and  J.  RICHARD  SCHMIT,  ac- 
count supervisors,  Farson,  Huff  &  Northlich, 
Cincinnati,  named  v.p.'s. 

ROBERT  M.  ELLIS,  since  1953  an  automotive  account 
executive  with  McCann-Erickson,  Detroit,  to 
Kenyon  &  Eckhardt,  Detroit,  in  similar  capacity. 

EDWARD  J.  (NED)  GARVEY,  account  supervisor 
(Volkswagen  of  America  Inc.,  Burlington  Indus- 
tries) at  J.  M.  Mathes  Inc.,  N.  Y.,  promoted  to 
v.p. 

JACK  HOUSE,  former  William  Esty  Co.  tv  execu- 
tive and  one  of  organizers  of  WVET-TV 
Rochester,  named  advertising  manager  of  Taylor- 
Reed  Corp.  (QT  instant  frostings,  Cocoa-Marsh), 
Glenbrook,  Conn. 

JERRY  LUBOVISKI,  manager  of  public  affairs  for 
Union  Oil  Co.  of  California,  appointed  director 
of  public  relations  and  advertising,  succeeding 
C.  HAINES  FINNELL  who  has  become  manager  of 
retail  marketing  for  Union  Oil. 

SI  SCHARER,  formerly  general  manager  of  May- 
fair  supermarket  chain,  to  S.  Jay  Reiner  Co., 
N.  Y.,  merchandising  consultant,  as  vice  presi- 
dent-merchandising director. 

EARL  IMHOFF  appointed  v.p.  of  Derby  Foods  Inc., 
Chicago.  RALPH  MAULIN,  formerly  assistant  to 
president,  promoted  to  director  of  marketing  of 
Derby. 

PAUL  W.  SHELDON,  formerly  supervisor  in  public 
relations,  Young  &  Rubicam,  N.  Y.,  to  Gulf 
Oil  Corp.,  N.  Y.,  public  relations  department. 

HOWARD  CLAYPOOLE,  formerly  advertising  man- 
ager, Reddi-Wip  Inc.,  appointed  marketing  direc- 
tor, new  post,  with  supervision  over  all  adver- 
tising, merchandising  and  sales  promotion. 
FRANK  ANSEL,  formerly  with  General  Mills  Co., 
named  general  sales  manager,  succeeding  T.  C. 
THOMPSON,  retired. 

EDWARD   MUCHA,   assistant  to  treasurer,   W.  S. 


Broadcasting 


This  year,  of  all  17 
years  since  1941,  we 
have  enjoyed  our  great- 
? .  est  business.  Recession- 
wary  executives  must 
have  said  to  themselves, 
"This  is  no  time  to  mon- 
key around!"  So  they 
investigated  —  bought 

Pulse — and  use  the  mine  of  qualitative  Pulse 

information  profitably. 

Pulse  alone  delivers  the  100%  whole  sam- 
ple. Unlike  mail-diary,  meter,  or  telephone 
methods  that  miss  millions — the  education- 
ally handicapped  millions  unable  to  cooper- 
ate in  paper  work;  the  indifferent  millions 
who  refuse  the  chore  of  record  keeping;  the 
millions  who  lack  phones — Pulse  alone  uses 
direct,  face-to-face  interviewing  right  in  the 
home. 

Information  from  3,000  trained  interview 
specialists  reaches  you  in  ample  time  for  im- 
portant decisions.  For  your  Network  TV 
investment,  for  your  individual  market-by- 
market  implementation,  let  us  show  you  how 
Pulse  may  be  able  to  help  you  during  1959. 
A  personal  interview  will  be  appreciated. 
Please  write — or  phone  Judson  6-3316. 


.  .  .  interviews  families  in  their  homes 

Largest  Scientific  Sampling 

"Only  U.S.  Census  talks  with  more  families" 


730  FIFTH  A  VENUE    •    NEW  YORK  19,  N.  Y. 
LOS  ANGELES   •    CHICAGO  •  LONDON 

November  24,  1958    •    Page  103 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  to  Television  Age  Magazine 

■  RETAIL  SALES  are  above  the 
Z  national  average.  Rock  Is- 
^  land,  Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
^  for  the  first  6  months  of  1958. 
JL  You  too,  can  expect  above- 
X  average  sales  if  you  BUY 
^    WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott  County,    Iowa,    Rock    Island   County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


PEOPLE  CONTINUED 


Walker  Adv.,  Pittsburgh,  promoted  to  company 
controller. 

JOHN  SAUNDERS  appointed  account  executive  on 
United  Motors  Service  and  ROBERT  S.  KNAPP  ap- 
pointed account  executive  on  Hertz  System  Inc., 
in  Campbell-Ewald's  tv-radio  department  in  De- 
troit. 

HERB  ZELTNER,  assistant  media  director,  Lennen  & 
Newell,  N.  Y.,  promoted  to  v.p. -assistant  media 
director  of  agency. 

JULIAN  KOENIG,  Ellington  &  Co.,  N.  Y.,  to  Doyle 
Dane  Bernbach,  N.  Y.,  as  copy  supervisor. 

JACK  E.  KANNAPELL  JR.,  formerly  with  Brown-For- 
man  Distilleries  Corp.,  Louisville,  named  account 
executive  at  Erwin  Wasey,  Ruthrauff  &  Ryan, 
Chicago. 

FRANK  CHIZZINI,  last  with  NBC-TV  Sales,  to  sales 
associate,  TPI  Ratings  Inc.,  division  of  M.  A. 
Wallach  Research  Inc.,  N.  Y. 

GARTH  SALISBURY,  formerly  advertising  manager 
of  Bemis  Bros.  Bag  Co.  and  previously  news 
writer  at  KWK  St.  Louis,  appointed  assistant 
print  media  manager  at  D'Arcy  Adv.  Co.,  St. 
Louis. 

JOHN  BRYAN  DAVIS,  formerly  art  department 
supervisor  in  Chicago  office  of  Kenyon  &  Eck- 
hardt  Inc.,  to  McCann-Erickson,  also  Chicago,  as 
senior  art  director. 

ROBERT  S.  WRIGHT  JR.,  formerly  art  director  at  J. 
M.  Mathes  Inc.,  N.  Y.,  to  Hogan,  Rose  &  Co., 
Knoxville,  Tenn.,  advertising  agency  as  creative 
director. 

JACK  WISE,  formerly  radio-tv  farm  director  at 
KCMO  Kansas  City,  to  farm  radio  department  of 
Aubrey,  Finlay,  Marley  &  Hodgson,  Chicago 
agency. 

BILL  ERIN,  tv-radio  commercial  writer,  Needham, 
Louis  &  Brorby,  Chicago,  author  of  "Advertising 
Is  Writing,  Too"  in  December  Writer's  Digest. 

FILM  ••  mmmmm 

SIDNEY  MORSE  named  associate  producer  on  The 
Veil,  tv  film  series  starring  Boris  Karloff,  cur- 
rently in  production  at  Hal  Roach  Studios, 
Hollywood. 

BURTON  I.  LIPPMAN,  since  1956  assistant  comptrol- 
ler of  National  Telefilm  Assoc.,  N.  Y.,  and 
previously  in  certified  public  accounting,  ap- 
pointed comptroller  of  NTA,  succeeding  LEONARD 
S.  HOLSTAD,  resigned. 

CHARLES  F.  HOLDEN,  formerly  production  man- 
ager for  CBS-TV  in  Hollywood,  to  similar  post 
for  Videotape  Productions  of  New  York  Inc., 
tape  production  firm. 

WILLIAM  GILBERT,  formerly  with  Granada  Theatres 
Inc.,  London,  named  assistant  to  managing  direc- 
tor of  National  Telefilm  Assoc.,  London.  Ap- 
pointed account  executives  for  NTA's  owned 
and  operated  radio  and  television  stations 
( WNTA-AM-FM-TV  Newark  and  KMSP-TV 
Minneapolis-St.  Paul):  JOHN  FERNANDEZ,  MAR- 
SHALL KARP  and  PETER  YAMAN,  all  formerly  with 
Adam  Young  Inc.,  N.  Y„  and  LAWRENCE  GERSH- 
MAN,  previously  assistant  to  Ted  Cott,  v.p.  in 
charge  of  NTA  broadcasting  properties. 

STATIONS         •  r:vv.....::>r-. 

F.  SIBLEY  MOORE,  radio  operations  v.p.,  WJR 
Detroit,  named  v.p. -secretary,  succeeding  WIL- 
LIAM G.  SIEBERT,  secretary-treasurer,  who  retires. 
RICHARD  M.  THOMAS,  auditor,  WJR,  named  treasur- 
er. Mr.  Siebert,  with  the  station  since  1929,  re- 
mains as  a  director  of  WJR  The  Goodwill  Sta- 
tion Inc. 

EDWIN  L.  DENNIS,  local  tv  sales 
manager,  KMBC-TV  Kansas 
City,  Mo.,  named  v.p.  of 
KMBC  Broadcasting  Co.  Mr. 
Dennis  has  been  associated 
with  Cook  Paint  &  Varnish 
Co.  (station's  owner)  for  27 
years. 

RICHARD  M.  FAIRBANKS,  WIBC 
Indianapolis    president  and 
general   manager,  appointed 
MR.  DENNIS  trustee     of     Cornelia  Cole 

Fairbanks  memorial  fund, 
established  in  1920  by  late  Charles  Warren  Fair- 
banks,  v.p.   of  United  States  under  Theodore 


Roosevelt  and  Mr.  Fairbanks'  grandfather,  for 
betterment  of  Indianapolis  through  educational 
and  charitable  enterprises. 

JAMES  T.  OWNBY,  general  manager  of  KONI  and 
KELE-FM,  both  Phoenix,  has  announced  ap- 
pointment of  new  officers  and  directors  for  both 
stations.  President  of  Anjo  Broadcasters  &  Tele- 
casters  Inc.,  owner  of  stations,  is  Mr.  Ownby; 
v.p.,  ANNIE  DEE  DAVIS;  secretary-treasurer,  MARY 
JANE  PHILLIPPI;  and  directors,  CHARLES  S.  VOIGT 
and  ROBERT  C.  BOHANNAN  JR.  Mr.  Ownby  also  an- 
nounced that  new  offices  and  studios  will  be 
occupied  by  both  stations  at  2300  North  Central 
in  Phoenix. 

JOHN  T.  CAULEY,  formerly  station  manager  of 
KGRI  Henderson,  Tex.,  named  manager  of  KPLT 
Paris,  Tex. 

EDWARD  HARVEY  LONG,  60,  treasurer  of  WSAZ 
Inc.  and  parent,  Huntington  (W.  Va.)  Publishing 
Co.,  died  of  cancer  Nov.  17  at  Cabell-Huntington 
Hospital. 

CHANDLER  R.  MELOY,  tv  sales  operation  manager, 
KGO-TV  San  Francisco,  named  national  spot 
sales  manager  succeeded  by  NUEL  PAZDRAL,  re- 
cently discharged  from  U.  S.  Army.  AL  MACKAY, 
national  spot  sales  manager  named  KGO  account 
executive. 

DAVID  GREEN,  formerly  with  KCMK  (FM)  Kansas 
City,  to  KCMO-FM,  that  city,  as  account  execu- 
tive. 

JAMES  A.  JORDAN,  formerly  sales  manager  of 
WJJD  Chicago,  to  WOKY  Milwaukee  in  similar 
capacity. 

GORDON  LLOYD,  formerly  sales  manager  of  KBOX 
Dallas,  returns  to  KBOX  as  account  executive. 

JACK  JESTER,  formerly  account  executive  with 
KCKN  Kansas  City,  Kan.,  to  KCMO  Kansas  City, 
Mo.,  sales  department. 

ROBERT  E.  HAGAN,  account  executive,  WTRF-TV 
Wheeling,  W.  Va.,  named  local  sales  manager. 

RUSS  NAUGHTON,  chief  announcer  of  WDRC  Hart- 
ford, Conn.,  won  seat  in  Connecticut  House  of 
Representatives  as  Republican,  in  Nov.  4  elec- 
tions. HENRY  BRODERICK,  father  of  WDRC  Chief 
Engineer  HARRY  BRODERICK,  was  elected  to  same 
body  as  Democrat. 

ROBERT  REAGAN,  public  relations  director  of 
KTLA  (TV)  Los  Angeles,  to  director  of  publicity 
and  public  relations,  replacing  RICHARD  P.  ROB- 
BINS,  former  director  of  press  information,  who 
has  been  made  staff  producer-writer  for  station. 

THOMAS  A.  MAGER,  formerly  buyer  with  Atlantic 
&  Pacific  Tea  Co.,  to  WABC  New  York  as  mer- 
chandising manager,  succeeding  JACK  DUNN,  re- 
signed. 

ROBERT  J.  DUFFY,  assistant  manager-sales  manager, 
KOLR  Sterling,  Colo.,  named  manager  succeed- 
ing JOHN  GAZDIK  who  joins  Tiedgen-Rambler 
(car  dealer)  there. 

DR.  RICHARD  M.  HAYWOOD,  associate  professor  of 
classics,  New  York  U.,  named  instructor  for 
"Classics  HI.  The  Legacy  of  Greece  and  Rome," 


Wjfi 


Page  104    •    November  24,  1958 


Broadcas 


TING 


WCBS-TV  New  York  Sunrise  Semester  course. 
Dr.  Haywood  succeeds  DR.  CASPER  J.  KRAEMER, 
who  died  Nov.  5. 

M.  L.  NELSON,  49,  managing  news  editor,  WHO- 
AM-TV  Des  Moines,  Iowa,  died  Nov.  16,  follow- 
ing heart  attack. 

LARRY  WILSON,  disc  jockey,  WTIX  New  Orleans 
named  program  director.  MARSHALL  PEARCE,  pro- 
gram director,  WSMB  New  Orleans,  to  WTIX  as 
promotion  director. 

JIM  RANDOLPH,  formerly  program  director  of 
KSAY  San  Francisco,  to  KGFJ  Los  Angeles  in 
similar  capacity. 

ROD  CREEDE  appointed  news  director  of  WWTV- 
TV  Cadillac,  Mich.  Other  WWTV-TV  appoint- 
ments: VIRGIL  FREEL  to  account  executive  and 
JOHN  JACOBSON,  formerly  with  WDMJ-TV  Mar- 
quette, Mich.,  to  sports  director. 

OSCAR  H.  HUFF,  formerly  news  and  program  direc- 
tor of  WKMF  Flint,  Mich.,  to  WTOL-TV  Toledo, 
Ohio,  as  news  director. 

JAMES  BURNES,  news  development  specialist  at 
WDRC  Hartford,  Conn.,  promoted  to  news  man- 
ager. 

NORMAN  GORIN  appointed  director  at  WTOP-TV 
Washington,  replacing  VIC  HIRSH,  resigned.  JOHN 
DREW,  who  directed  several  radio  programs  for 
Voice  of  America,  promoted  to  assistant  director, 
succeeding  Mr.  Gorin. 

HARRY  REIGERT,  acting  production  manager, 
WFRV-TV  Green  Bay,  Wis.,  named  production 
manager.  LEN  GRENBA  succeeds  him  as  assistant 
production  manager. 

TED  BARBONE,  formerly  d.j.,  WFIN  Findlay,  Ohio, 
to  WTOD  as  program  director. 

FRANKLIN  HOBBS,  formerly  v.p.  for  Remington 
Record  Corp.,  N.  Y.,  to  WISK  St.  Paul,  Minn., 
as  promotion  director. 

DEWEY  DRUM,  announcer,  WSOC  Charlotte,  N.  C, 
named  operational  manager.  JACK  KNIGHT,  for- 
merly with  WLAS  Jacksonville,  N.  C,  to  WSOC 
as  announcer-salesman. 

DAVID  A.  RING,  formerly  associated  with  General 
Electric  and  Life  Magazine  as  merchandising 
field  rep.,  has  joined  KMOX  St.  Louis'  mer- 
chandising department. 

DON  HENRY,  previously  affiliated  with  WFAA-TV 
Dallas  and  KFJZ-TV  Fort  Worth,  to  WBAP-TV 
Fort  Worth  in  commercial  department. 

JOHN  ALBERT,  salesman,  Amsterdam  Press,  to 
WWJ-TV  Detroit,  in  similar  capacity. 

BILL  HARGAN,  formerly  chief  engineer  at  KSBW- 
TV  Salinas-Monterey,  Calif,  appointed  director  of 
technical  operations.  Other  Salinas  Valley  Broad- 
casting Corp.  appointments  include  WES  CHANEY, 
named  to  post  vacated  by  Mr.  Hargan,  and 
CHARLES  MITCHELL,  to  chief  engineer  at  KSBY-TV 
San  Luis  Obispo,  Calif. 

JIM  HALL  named  d.j.  of  WMAL  Washington's  3-8 
p.m.  record  show,  succeeding  JOHNNY  BATCHELD- 
ER,  who  will  devote  full  time  to  WMAL-TV 
commitments. 

CONRAD  PATRICK  to  WKMH  Detroit  as  disc  joc- 
key succeeding  FRANK  SIMS  who  is  named  the 
station's  sportcaster. 

MARY  ANN  VARGA,  secretary  to  manager  of  KGFJ 
Los  Angeles,  named  program  service  manager 
of  station 

GEORGE  CORWIN,  formerly  assistant  sales  man- 
ager, WAMM  Flint.  Mich.,  and  TOM  WHITMORE, 


ALL   INQUIRIES  CONFIDENTIAL 


formerly  account  executive,  WWCA  Gary,  Ind., 
to  WALT  Tampa,  Fla.,  sales  staff. 

WILLIAM  VALENTEEN,  formerly  in  WIBG  Phila- 
delphia sales  department,  to  WNAR  Norristown, 
Pa.,  sales  staff. 

BILL  McREYNOLDS,  KCMO  Kansas  City  newsman, 
transfers  to  KCMO  sales  department. 

JIM  HAWTHORNE,  program  director  and  air  per- 
sonality of  KDAY  Santa  Monica,  Calif.,  adds 
duties  as  m.c.  of  late-night  program  over  KTTV 
(TV)  Los  Angeles. 

BOB  ENGEl,  formerly  with  WJW  Cleveland,  to 
WHK,  that  city,  as  newscaster. 

JACK  TAYLOR,  formerly  with  WBBM,  WCFL  and 
WIND,  all  Chicago,  to  announcing  staff  of  WGN- 
AM-TV,  that  city. 

GENE  FILIP  promoted  from  special  events  editor 
to  assistant  director  of  news  at  WGN-AM-TV 
Chicago. 

NETWORKS 

BOB  FINKEL,  NBC-TV  contract  producer,  has 
been  assigned  to  produce  and  stage  four  Eddie 
Fisher  shows.  CLIFFIE  STONE,  executive  producer 
of  The  Tennessee  Ernie  Ford  Show,  elevated  to 
producer,  replacing  Mr.  Finkel. 

WILLIS  W.  INGERSOLL,  formerly  with  CBS-TV  net- 
work sales  development,  and  EDWARD  H.  FORESTER, 

previously  with  Edward  Petry  &  Co.,  station 
representative,  in  radio  sales,  to  tv  sales  staff 
in  New  York  office  of  The  Katz  Agency,  station 
representation  firm. 

HARPER  CARRAINE,  research  director;  PHILIP 
LEVISON,  assistant  supervisor  of  technical  opera- 
tions, and  ALICE  SANTTI,  spot  sales  research  man- 
ager— all  CBS  Radio — inducted  last  Monday 
(Nov.  17)  into  CBS  20- Year  Club,  bringing  club 
membership  to  210. 

PETER  SARAN,  formerly  engineer,  WINR  Bingham- 
ton,  N.  Y.,  and  NBC,  to  ABC,  N.  Y.,  in  similar 
capacity. 

PROGRAM  SERVICES 

ERNEST  G.  FANNING  named  to  newly  created  post 
of  executive  assistant  to  the  general  manager 
for  diary  reports  of  American  Research  Bureau. 
Mr.  Fanning  will  be  responsible  for  overall  co- 
ordination of  sales  and  production  departments 
with  respect  to  ARB's  diary  based  surveys. 


MANUFACTURING 


RAYMOND  F.  KELLEY,  v.p. -di- 
rector, Dynamics  Corp.  of 
America  (Waring  Blendor, 
tv  broadcast  equipment, 
single  side-band  radio  equip- 
ment, etc.),  N.  Y.,  elected 
president  board  chairman  of 
DCA,  succeeding  late  DAVID 
/  .   ,4Hf  T.  BONNER. 

john  b.  McLaughlin  has  re- 
mm      SbJH  signed  as  v.p.  for  marketing 

MR  KELLEY  °*  Purex  Corp.,  South  Gate, 

Calif.  He  has  not  announced 
future  plans,  nor  has  successor  been  appointed. 


ALBERT  E.  KELEHER,  manager,  equipment  operations 
long  range  planning  activity,  Raytheon  Manu- 
facturing Co.  (lighting  equipment),  Waltham, 
Mass.,  named  manager  of  government  relations 
marketing  planning,  for  government  equipment 
division. 

E.  K.  (BUCK)  ROGERS,  affiliated  with  Packard  Bell 
Electronics  Corp.  in  various  capacities  since 
1928,  appointed  district  sales  manager  for  North- 
west. 

MAURICE  KALEN,  manager  of  budgets  and  inven- 
tory control,  RCA  Electron  Tube  Div.,  Harrison, 
N.  J.,  to  controller  of  division. 

GORDON  R.  VANCE,  manager  of  product  controls 
(industrial  tubes).  Distributor  Products  Dept., 
RCA  Electronic  Tube  Div.,  Harrison,  N.  J.,  to 
manager  of  sales  coordination,  distributor  sales 
division. 

JOHN  CANTWELL,  formerly  district  sales  manager 
for  Washington  branch  of  Sylvania  Sales  Corp., 
to  district  sales  manager,  Washington,  D.  C,  for 
Sylvania  Home  Electronics,  division  of  Sylvania 
Electric. 

L.  HARRISS  ROBINSON,  former  regional  sales  man- 


WRBL-TV 

 Announced 

GENERALand  RETAIL 
RATE  DESIGNATION 

•  Another  indication  of  the  willingness  of 
WRBL-TV  to  come  forward  as  a  leader  in 
any  controversial  issue  and  establish  clear 
and  concise  policies  applicable  to  all. 

Call  HOLLINGBERY 
FOR 

•  RATE  DETAILS 

•  PRIME  AVAILS 

•  PACKAGE  PLANS 

•  TOP  RATINGS 

•  MARKET  DATA 

•  PROGRAMMING  DATA 

•  PENETRATION  DATA 


>m  WRBL-TV  A 

Am       COLUMBUS,  GEORGIA  M 


CM    HOLLINCBERY  ^| 


mmmmmmmmMmMmim,: 


■|l||plillli 


Ml 


THE 


AMPEX 


WITH 

ALL  NEW  ELECTRONICS 

SEE  YOUR  AMPEX  DEALER 


Ampex 


>  R  I*  O  K  A  T  I  O  N 


professional 
prqduch  division 


854  Charter  Street 
Redwood  City 
California 


Broadcasting 


November  24,  1958 


Page  105 


PEOPLE  CONTINUED 


ager  of  Motorola  Inc.,  appointed  manager  of 
marketing,  surface  communications  dept.,  RCA 
defense  electronic  products,  Camden,  N.  J. 

DR.  RUDOLF  G.  E.  HUTTER  appointed  chief  engineer, 
special  tube  operations,  Sylvania  Electric  Prod- 
ucts Inc.  and  manager  of  Microwave  Compo- 
nents Labs,  Mountain  View,  Calif. 

WILFRED  WEISS,  formerly  with  Kudner  Agency, 
N.  Y.,  to  director  of  public  relations  at  Electronic 
Corp.  of  America,  Cambridge,  Mass. 


PROFESSIONAL  SERVICES  ' 

BUELL  A.  PATTERSON,  63,  account  executive  at 
Communications  Counselors  Inc.,  N.  Y.,  died  last 
Wednesday  (Nov.  18)  in  Miami,  Fla.,  on  return 
from  business  trip  to  Havana.  Mr.  Patterson's 
previous  public  relations  experience  included 
advertising  sales  promotion  manager  for  Curtiss- 
Wright,  during  the  40's;  director  of  public  rela- 
tions for  both  American  Airlines  and  Pan  Ameri- 
can Grace  Airways  during  the  early  1950's. 

FRANK  B.  EIDGE,  Miami  bureau  manager  for 
United  Press  International,  promoted  to  Florida 
manager  for  UPI.  DICK  HATCH,  Charlotte  bureau 
manager,  succeeds  Mr.  Eidge  as  Miami  head. 

ALVIN  WEBB  JR.,  Greensboro  manager,  succeeds 
Mr.  Hatch  in  Charlotte.  LOYD  JEFFERS  moves  from 
Columbia,  S.  C,  to  Greensboro,  replacing  Mr. 
Webb. 


INTERNATIONAL  ■■:y^.:..\ 

VIN  DITTMER,  formerly  sales  manager  of  CKNX- 
TV  Wingham,  Ont.,  to  CFCF  Montreal  as  sta- 
tion manager. 

JOHN  C.  MORRIS,  formerly  sales  manager  of 
CKSL  London,  Ont.,  to  manager  of  the  radio 
times  sales  division  at  Toronto,  Ont.,  of  Stovin- 
Byles  Ltd.,  Toronto,  station  representation  firm. 

JACK  KENNEDY,  senior  sales  representative  of 
Canadian  Broadcasting  Corp.,  Toronto,  to  CFRB 
Toronto. 

REYNALD  TEASDALE,  manager  of  CBAF  Moncton, 
N.  B.,  to  production  manager  of  CBF  Montreal, 
Que. 

LYMAN  POTTS,  manager  of  CKSL  London,  Ont., 
to  production  manager  of  CJAD  Montreal,  Que. 

ROCH  DEMERS,  chief  engineer,  CFCL-TV  Tim- 
mins,  Ont.,  elected  chairman,  Central  Canada 
Broadcasters  Assn.  Engineers,  succeeding  BILL 
OHN,  CHLO  St.  Thomas,  Ont.  CLIVE  EASTWOOD, 
CFRB  Toronto,  Ont.,  named  manufacturers  liaison 
officer.  JACK  BARNABY,  CFCH  North  Bay,  Ont., 
elected  secretary-treasurer. 

WALTER  SHEAN,  with  extensive  press,  tv  and  com- 
mercial background,  has  been  appointed  adver- 
tising and  promotion  manager  for  S.  W.  Caldwell 
Ltd.,  Toronto. 

W.  C.  MOODIE  has  been  appointed  manager  of 
newly  opened  office  of  A.  C.  Nielsen  Co.  of  Can- 
ada Ltd.,  Toronto,  at  550  Sherbrooke  St.  West, 
Montreal,  Que.  J.  A.  GOVIER,  client  service  execu- 
tive, will  also  move  to  Montreal  office  from 
Toronto. 


PROGRAMS  &  PROMOTIONS 

KAKE-TV  Raises  Prize  Offer 
As  Oil  Lease  Value  Climbs 

Oil  wells  being  what  they  are,  first-prize 
winner  in  KAKE-TV  Wichita's  "Name  the 
Network"  contest  is  going  to  fare  a  lot  bet- 
ter than  originally  anticipated  when  the  com- 
petition was  first  announced,  the  station  re- 
ports. 

The  original  plan  was  to  give  the  winner 
the  option  of  the  oil  lease,  which  could 
amount  to  $10,000  or  more,  or  a  cash  prize 
of  $1,000.  Additional  wells  have  increased 
the  present  lease  value  to  the  point  where 
the  winner  will  be  offered  the  choice  be- 
tween a  $5,000  cash  purchase  of  his  in- 
terest or  the  oil  royalty  interest. 

In  addition  to  an  interest  in  a  producing 
oil  lease  the  contest  offers  runner-up  prizes 
of  a  whole  grade  "A"  beef,  income  from  50 


VOTERS'  CHOICE 

The  Democrats  were  not  the  only 
ones  winning  by  a  landslide  in  this 
election  year,  according  to  WDAK 
Columbus,  Ga.  WDAK  also  reports 
a  victory  from  voters  in  similar  geo- 
physical terminology.  During  a  week- 
long  voting  machine  demonstration 
sponsored  by  the  Provisional  League 
of  Women  Voters  of  Columbus  at 
the  1958  Chattahoochee  Valley  Ex- 
position more  than  600  persons  voted 
on  questions  of  local  and  national 
political  interest  as  well  as  on  radio 
listening  habits  and  preferences. 

Out  of  a  total  of  14  questions  on 
the  league's  ballot,  seven  were  con- 
cerned with  radio.  A  majority  of  the 
voters  preferred  newscasts  of  five- 
minute  length;  a  total  of  350  said 
music  was  their  reason  for  listening  to 
radio,  and  WDAK  personality  Dick 
Killebrew  won  the  most  votes  for 
"favorite  local  radio  disc  jockey." 
Television  was  named  241  times  on 
the  question  "with  which  do  you  spend 
the  most  time?"  Radio  got  235  votes 
and  newspapers  only  22  votes. 

Votes  were  also  asked  their  favorite 
area  radio  station  and  disc  jockeys 
with  WDAK  coming  out  on  top,  ac- 
cording to  the  station. 


bushels  of  wheat  and  shares  in  Boeing, 
Beech  and  Cessna  aircraft  companies. 

The  purpose  of  the  contest,  KAKE-TV 
said,  is  to  name  the  three-station  network 
which  now  "blankets  with  a  single  buy  70% 
of  the  tv  homes  in  Kansas" — KAKE-TV, 
KTVC  (TV)  Ensign  and  KAYS-TV  Hays. 
Advertising  agency  personnel  have  until 
Dec.  12  to  name  the  network  and  give  a 
reason  for  the  name  in  no  more  than  50 
words. 


WTOL  Event  Revives  Record  Hits 

Recording  hits  of  the  past  30  years  were 
utilized  recently  by  WTOL  Toledo,  Ohio, 
during  its  "Big  Record  Week"  promotion  to 
salute  the  music  industry.  Every  half-hour 
throughout  the  week  WTOL  played  million- 
seller  records. 

Promotion  tie-ins  included  personal  ap- 
pearances and  remote  broadcasts  by  the  sta- 
tion's disc  jockeys,  called  Toledo's  Big  Five, 
at  four  shopping  centers  and  two  downtown 
stores  where  drawings  were  held  for  free 
records.  In  five  days,  more  than  15,000  per- 
sons registered  for  drawings  at  the  various 
locations.  To  publicize  the  event  the  d.j.'s 
wore  special  shirts  with  their  names  and  the 
station's  call  letters  printed  on  them;  over 
500  posters  were  distributed,  and  promotion 
spots  were  run  during  the  day.  Mail  going 
out  of  the  station  also  carried  the  Big  Record 
Week  identification. 


WCIA  (TV)  Relays  Ideas  for  ID  s 

The  technique  of  presenting  effectively  an 
eight  or  ten-second  television  ID  message 
is  demonstrated  in  a  brochure  prepared  by 
WCIA  (TV)  Champaign,  111.,  for  distribu- 
tion to  advertisers  and  agencies.  Entitled 
"What's  the  Idea,"  WCIA's  presentation 
appeals  to  the  advertiser  who  "feels  he  has 
too  much  to  say  and  not  enough  time  in 
which  to  say  it."  According  to  WCIA,  the 
purpose  of  the  ID  is  to  sell  a  single  idea, 
in  the  same  manner  in  which  highway  bill- 
boards make  one  impression  on  a  speed- 
ing driver.  The  booklet  includes  ID's  orig- 
inated by  WCIA's  staff  of  commercial  art- 
ists and  copywriters  for  a  local  food  store 
account  and  illustrates  how  the  station  and 
client  work  together  to  get  across  a  single 
selling  point. 


KBKC  Celebrates  First  Birthday 

The  first  anniversary  of  KBKC  Kansas 
City  is  being  celebrated  in  a  series  of  station 
promotions  during  an  eight-week  campaign. 
KBKC  personnel  recently  served  birthday 
cake  and  distributed  free  door  prizes  to 
more  than  2,000  visitors  to  a  hi-fi  music 
show  in  Kansas  City's  Bellerive  Hotel.  A 
current  on-the-air  promotion  offers  more 
than  $3,000  worth  of  prizes  to  listeners  who 
display  numbered  car  window  stickers  bear- 
ing the  call  letters  and  frequency  of  the  in- 
dependent music-news  station.  Lucky  num- 
bers are  announced  periodically.  Some 
20,000  stickers  were  distributed  in  the  first 
two  weeks.  Weekly  "appreciation"  cocktail 
parties  for  advertisers  and  agency  personnel 
are  being  held  in  KBKC's  studios. 


THE  NATION'S  MOST  SUCCESSFUL"  REGIONAL  NETWORK 


Another  Intermountain  Network  Affiliate 

THE  FLAGSHIP  STATION!! 

KALL 

Salt  Lake  City,  Utah 
1#000  Watts  at  910 
FIRST*  And  Getting  Firster. 

*  Pulse — July  1958     *  Hooper — Aug. -Sept. 


DENVER      •      CONTACT  YOUR  AVEKY-KNOOEL  MAN 


y   /       WITH  THE 


INTER 

Mountain 
Network 


Page  106    •    November  24,  1958 


Broadcasting 


Irving  Berlin  Saluted  on  VOA 

A  three-day  radio  tribute  to  composer 
Irving  Berlin  was  scheduled  for  last  week 
over  the  planet-wide  facilities  of  the  Voice 
of  America,  with  the  participation  of  show 
business  celebrities  and  President  Eisenhow- 
er. The  program  marked  Mr.  Berlin's  50th 
anniversary  in  show  business  and  his  70th 
birthday. 

In  his  statement,  President  Eisenhower  ex- 
pressed his  admiration  for  Mr.  Berlin's 
music.  Bing  Crosby,  Louis  Armstrong,  Ben- 
ny Goodman,  Ethel  Merman,  Fred  Astaire, 
Eddie  Cantor  and  others  were  heard  on  the 
series.  Many  of  the  guests  performed  the 
Berlin  songs  with  which  they  are  identified. 
Kate  Smith,  for  example,  sang  "God  Bless 
America,"  as  recorded  from  her  radio  pro- 
gram of  Armistice  Day,  1938,  when  she 
introduced  the  song. 

A  portion  of  one  of  the  programs  was  de- 
voted to  a  selection  of  Berlin  songs  sung 
by  Ella  Fitzgerald  at  the  Hollywood  Bowl 
accompanied  by  a  60-piece  orchestra.  Willis 
Conover  wrote  and  produced  the  salute  to 
Mr.  Berlin  and  served  as  narrator.  At  the 
conclusion  of  the  series,  Mr.  Berlin  replied 
to  the  President  and  his  other  friends. 


WCPO-TV  Show  Solves  Problems 

WCPO-TV  Cincinnati  is  proving  once 
again  that  men  and  women  observe  the 
world  through  different  eyes  and  can  dis- 
cuss their  opposite  observations  with  verve 
and  interest.  A  new  WCPO-TV  daily  morn- 
ing show  called  Jim  and  Joan  Advise  .  .  . 
is  the  proof  offered.  Never  seen  in  person, 
but  only  silhouetted  behind  a  screen,  Jim 
and  Joan  present  the  masculine  and  feminine 
viewpoints,  respectively,  on  personal  prob- 
lems sent  in  by  viewers.  In  addition,  a  panel 
of  four  selected  citizens  shoots  further  ques- 
tions at  Jim  and  Joan  and  gives  its  own 
opinions.  The  panel  then  votes  on  which  ad- 
vice the  letter  writer  should  follow. 


WRCA-TV  Sends  Tv-Movie  Listing 

A  244-page  pocketbook  published  by 
Bantam  Books,  New  York,  and  listening  a 
description  and  rating  of  over  5,000  the- 
atrical films  now  available  to  tv  is  being 
mailed  to  prospective  and  present  advertisers 
of  WRCA-TV  New  York's  Movie  4  pro- 
gram. The  book  was  compiled  and  edited  by 
the  staff  of  Tv  Key,  a  preview  service. 


ADVERTISING  IN 
BUSINESSPAPERS 
MEANS  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


THE  VERY  LAST  HURRAH 

The  elections  were  over  in  Seattle, 
Wash.,  and  Minneapolis,  Minn.,  the 
tumult  and  shouting  had  died.  There 
remained  only  the  joy  of  victory  and 
the  sorrow  of  defeat  and  a  few  thou- 
sand useless  election  signs  and  posters 
littering  the  cities. 

WDGY  Minneapolis  offered  two 
cents  each  for  posters  collected  by  its 
listeners  and  a  fifty-dollar  bonus  for 
the  individual  collecting  the  greatest 
number.  Over  11,500  posters  were 
collected  in  the  WDGY  effort.  Mean- 
while, KOL  Seattle  offered  a  penny 
apiece  for  any  signs  or  posters  brought 
to  the  station  and  managed  to  collect 
31,751  separate  pieces.  Civic  officials 
in  both  localities  congratulated  the 
stations  for  a  job  well  done. 


Five  Stations  Give  Stereocast 

A  musical  demonstration  of  fm  and  stere- 
ophonic sound  featuring  stereo  disc  and  tape 
recordings  of  popular  and  classical  music 
was  presented  Nov.  26  by  four  Houston, 
Tex.,  fm  radio  stations  and  KUHT  (TV), 
that  city.  The  half-hour  stereophonic  pro- 
gram was  televised  by  KUHT  and  carried 
simultaneously  by  KFMK  (FM),  KHGM 
(FM),  KTRH-FM  and  KUHF  (FM).  Rep- 
resentatives of  each  station  introduced  and 
played  stereo  recordings  of  the  type  of 
music  typical  of  their  stations.  The  stereo- 
cast  was  directed  by  Lynn  Christian,  sales 
manager  of  KHGM. 

WTTG  (TV)  Kicks  Off  Art  Contest 

Details  for  entering  an  annual  Christmas 
Card  Art  Contest  were  announced  last  week 
by  WTTG  (TV)  Washington,  D.  C,  on 
the  station's  children's  program  Grandpa's 
Place  (Mon.-Fri.,  3:30  p.m.).  Guests  on 
the  program  were  Al  Capp,  creator  of  Lil 
Abner,  who  spoke  earlier  at  the  annual 
Christmas  Seal  Sale  luncheon  sponsored  by 
the  D.  C.  Tuberculosis  Assn.,  and  Patty 
Ann  Gerrity,  star  of  NTA  Film  Network's 
This  Is  Alice  series. 

The  grand  prize  for  WTTG's  five-week 
card  contest  will  be  an  art  scholarship  at 
Washington's  Corcoran  Gallery  of  Art  for 
the  winning  child  and  a  $100  savings  bond 
for  the  child's  parents.  Mr.  Capp  furnished 
the  area's  youngsters  with  helpful  ideas  for 
making  original  Christmas  cards,  using 
Christmas  Seals  in  some  manner.  Miss 
Gerrity,  who  was  accompanied  by  her  co- 
star  Hector,  the  St.  Bernard,  bought  the 
first  sheet  of  seals  from  Mr.  Capp. 

KETV  (TV)  Prize:  Liberace 

In  a  new  contest,  KETV  (TV)  Omaha, 
Neb.,  has  offered  its  feminine  listeners  the 
ultimate  in  prizes:  a  two-day  stay  in  Holly- 
wood topped  by  an  appearance  on  the  Lib- 
erace television  show  (ABC-TV,  1-1:30 
p.m.).  Housewives  merely  have  to  com- 
plete a  statement  in  25  additional  words  or 
less  as  to  why  they  "would  like  to  appear  on 


Fort  Wayne's 
Number  1 

Network  Radio  Station* 


WANE 

Fort  Wayne 


CBS 


Represented  by  Petry 
*  Pulse,  April,  1958 


A  CORINTHIAN  STATION 

KOTV  Tulsa  •  KGUL-TV  Houston 
WANE  &  WANE-TV  Fort  Wayne 
WISH  &  WISH-TV  Ind.anapolis 


CHRISTMAS  SEALS 
AT  WORK! 


A  most  important  medical  dis- 
covery during  the  past  year  was  a 
blood  test  for  the  detection  of 
tuberculosis. 

Made  possible  by  your  purchase 
of  Christmas  Seals— under  a  grant 
from  the  National  Tuberculosis 
Association— it  is  now  undergoing 
widespread  trials. 

Continue  the  fight  against  TB— 
send  in  your  contribution  today. 


Buy 

and  use 
Christmas 
Seals 

This  space  contributed  to 
the  National  Tuberculosis 
Association  and  its 
affiliates  by 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Broadcasting 


November  24,  1958    •    Page  107 


PROGRAMS  &  PROMOTIONS  continued 


the  .  .  .  Liberace  Show  .  .  ."  According  to 
Eugene  S.  Thomas,  KETV  vice  president 
and  general  manager,  entries  have  noted 
Liberace's  "wonderful  personality  .  .  . 
friendly  smile  .  .  .  talent  at  the  piano." 
Wrote  one  housewife:  "I  would  enjoy  meet- 
ing Liberace  because  I  am  Polish,  too." 

WRUL  Airs  S.  A.  Tour  Seminars 

Portions  of  a  group  of  six  international 
seminars  conducted  throughout  South 
America  by  industrial  and  civic  leaders  of 
both  North  and  South  America  will  be 
broadcast  by  international  station  WRUL 
New  York.  The  tour  of  30  leaders  of  major 
private  enterprises  is  being  led  by  George  V. 
Denny  Jr.,  founder  of  the  Town  Meeting  of 
the  Air  radio  series.  In  each  of  the  cities 
visited  the  local  affiliated  station  of  the 
World  Wide  Broadcasting  System  Network 
will  record  the  seminar  discussions  and 
forward  them  to  WRUL  in  New  York, 
where  they  will  be  edited  and  broadcast 
in  a  series. 

Brochure  Describes  Night  Format 

WPIX  (TV)  New  York  has  invested  $20,- 
000  in  an  elaborate,  19  x  17  in.  promotion 
mailing  piece  for  its  new  programming  con- 
cept, which  sets  aside  each  night  of  the  week 
for  a  certain  type  of  show.  Example: 
Wednesday  is  mystery  night,  which  the  bro- 
chure illustrates  with  stills  from  the  six 
mystery  shows  which  run  consecutively  that 
night.  The  rest  of  the  week:  Adventure  on 
Monday,  sports  on  Tuesday,  comedy  on 
Thursday,  drama  on  Friday,  movies  on  Sat- 
urday and  "family"  shows  on  Sunday. 

Airline  Serves  Grounded  DJ.'s 

As  part  of  a  major  promotion  in  markets 
served  by  the  airline,  Northeast  Airlines,  a 
radio  user,  has  been  serving  breakfast  to 
station  disc  jockeys.  By  pre-arrangement 
with  program  directors,  stewardesses  have 
been  marching  into  studios  with  trays  of 
typical  breakfasts  served  during  flight.  The 
airline  reports  it  has  received  on-air  atten- 
tion from  disc  jockeys  as  a  result. 


Thermometer  Plugs  Spot  Radio 

Peters,  Griffin,  Woodward  Inc.,  New 
York,  station  representative,  has  sent  to  ad- 
vertisers and  agencies  a  "gimmick"  ther- 
mometer which  "determines  how  retail  sales 
are  going  while  a  campaign  is  running." 
On  its  current  advertising  brochure  PGW 
affixed  a  tube  containing  a  green  fluid  which 
rises  when  fingers  grip  the  tube's  base.  A 
printed  scale  under  the  tube  marked  near 
the  bottom:  "Not  enough  spot  radio";  and 
near  the  top:  "Spot  radio  pays  off."  The 
brochure  also  includes  a  reprint  of  a  radio 
advertisement  which  advises  prospective 
clients  to  "take  your  sales  temperature  fast 
with  spot  radio." 

KAKC  Adds  Punch  to  Pepsi  Drive 

KAKC  Tulsa,  Okla.,  and  the  Tulsa 
Pepsi-Cola  Bottling  Co.  staged  a  direct 
mail  promotion  to  tie-in  with  the  bottling 
company's  radio  spot  saturation  campaign 
— the  heaviest  air  schedule  ever  carried  in 
Tulsa  for  a  13-week  period,  according  to 
KAKC.  Called  a  "Spotacular,"  the  cam- 
paign was  stepped  up  by  sending  empty 
Pepsi-Cola  cartons  to  retail  outlets.  With  the 
cartons  went  messages  saying  the  spot  drive 
had  resulted  in  empty  Pepsi-Cola  cartons 
throughout  the  area  and  dealers  should  or- 
der more  Pepsi. 

Tv  Ads  Smile  for  WMT-TV 

WMT-TV  Cedar  Rapids.  Iowa,  has 
rounded  up  a  dozen  of  its  advertising  suc- 
cess stories  for  a  brochure  entitled  "The 
Sweet  Smile  of  Success,"  now  being  sent  to 
advertisers  and  agencies.  In  introductory 
remarks  WMT-TV  declares  ".  .  .  it's  the 
rock  crusher  of  Iowa  advertising  and  is 
capable  of  reducing  mountains  of  sales  re- 
sistance to  talcum." 

Attention  Wins  'Shock'  Album 

WABC-TV  New  York  is  finding  out  to 
what  extent  viewers  are  glued  to  their  sets 
(not  to  mention  seats)  during  their  late 
night  horror  films.  Host  Zacherley,  the 
ghoulish  impresario  of  Shock  Theatre,  is 
offering  viewers  an  ABC-Paramount  long- 


Company,  Inc. 


155  Mineola  Blvd,  Mineola.N.Y.    pi  7-5300 


Eleven  Years  in  Business  • 

Eleven  Years  of  Dependability 


Creating  more  sales  for  your  advertisers 
depends  upon  prizes  of  real  value,  prompt 
and  trouble-free  delivery  and  the  services 
of  a  specialist  with  a  record  of  many  years 
of  dependability. 

S.  JAY  REINER  COMPANY  is  a  nation- 
wide merchandising  organization  providing 
ideas,  free  prizes  and  a  completely  co- 
ordinated service  for  radio  and  television 
stations,  advertising  agencies  and  sponsors 
of  audience-participation  shows. 

One  such  client,  Station  KTUL-TV  of  Tulsa, 
Okla.  writes: 

"We  had  excellent  success  with  'Play 
Marko',  due  in  no  small  part  to  the  excel- 
lence of  the  prizes,  which  made  the  dif- 
ference between  a  good  show  and  a  bad 
one.  I  heartily  recommend  the  S.  Jay  Reiner 
Co.,  to  anyone  planning  this  kind  of  show." 

May  we  show  you  what  we  can  do  for  you? 


PRESSED  INTO  ACTION 

Another  attempt  by  print  media  to 
snipe  at  television  brought  an  instant 
rebuttal  from  WTVJ  (TV)  Miami, 
Fla. 

A  brochure  that  the  Miami  Herald 
sent  out  maintained  that  the  Herald 
delivered  87%  more  customers  per 
ad  dollar  than  WTVJ.  The  station 
replied  with  1,000  brochures  mailed 
to  national  and  local  advertisers  and 
agencymen  who  use  the  Herald.  In 
it  WTVJ  "corrects  a  number  of  faulty 
premises  and  incorrect  figures  to 
prove  that  WTVJ's  advantage  is  ac- 
tually 236%  over  the  Miami  Herald." 
Using  the  paper's  basis  of  figuring 
and  matching  Audit  Bureau  of  Cir- 
culation figures  with  A.  C.  Nielsen's, 
WTVJ  showed  that  its  average  cost- 
per-thousand  is  $1.02  compared  with 
the  Herald's  $3.43  c-p-m. 


playing  disc  titled  "Shock"  should  they 
correctly  answer  such  questions  (based  on 
film  scenes  they  just  saw)  as  "What  was 
the  height  of  the  cliff  from  which  Lon 
Chaney  was  thrown?"  The  album  contains 
such  cheerful  numbers  as  "Haunted  Heart," 
"Gloomy  Sunday,"  etc. 

WMIK  Celebrates  Tenth  Year 

WMIK  Middlesboro,  Ky.,  has  announced 
that  as  part  of  its  tenth  anniversary  festivi- 
ties it  will  award  cash  prizes  to  listeners  who 
correctly  answer  special  questions  dealing 
with  events  from  the  station's  initial  year, 
1948.  WMIK's  promotion  theme  is  "Leader- 
ship, in  radio  broadcasting  and  in  service  to 
the  community  by  station  personnel."  Taped 
salutes  from  radio  and  recording  stars  as 
well  as  those  from  local  and  state  govern- 
ment officials  will  be  broadcast,  according 
to  WMIK. 

NTA  to  Pick  Best  Film  Promotion 

NTA  Film  Network  last  week  announced 
an  on-the-air  promotion  contest  for  station 
promotion  managers  in  support  of  the  Shir- 
ley Temple  Film  Festival  series  of  six  fea- 
ture films,  which  now  are  being  telecast  on 
63  stations.  At  the  conclusion  of  the  Festival 
on  Dec.  14,  the  NTA  Film  Network  will 
select  winners.  The  first  prize  will  be  a 
trip  for  two  to  Mexico  and  Bermuda;  sec- 
ond prize,  a  mink  stole,  plus  runner-up 
prizes  including  Necchi  Mirella  sewing  ma- 
chines and  Westinghouse  transistor  radios. 

KDKA  Bricks  Turn  to  Gold 

KDKA  Pittsburgh  reported  a  capacity 
crowd  of  3,800  turned  out  Nov.  8  for  the 
first  annual  "Miss  Brick  Throw"  beauty  con- 
test in  the  brick  throwing  promotion  con- 
cocted by  wake-up  man  Rege  Cordic.  Like 
other  Cordic  capers,  the  whole  thing  started 
as  a  gag  on  his  program.  Local  firms  and 
industries  contributed  more  than  100  prizes 
— including,  of  course,  bricks.  An  airline 
(KLM)  got  in  the  act  by  flying  bricks  from 
around  the  world. 


Page  108    •    November  24,  1958 


Broadcasting 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 
Nov.  13  through  Nov.  19 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

DA — directional  antenna,  cp — construction  per-  night.  LS  —  local  sunset,  mod.  —  modification, 
mit.  ERP — effective  radiated  power,  vhf — very  trans. — transmitter,  unl. — unlimited  hours,  kc — 
high  frequency,  uhf— ultra  high  frequency,  ant.  kilocycles.  SCA — subsidiary  communications  au- 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo-  thorization.  SSA — special  service  authorization, 
watts,  w — watt,  mc — megacycles.  D — day.  N —     STA — special  temporary  authorization.  * — educ. 


Existing  Tv  Stations 

CALL  LETTERS  ASSIGNED 

KTVE  El  Dorado,  Ark.— South  Arkansas  Tv 
Co.,  ch.  10.  Changed  from  KRBB. 

KCCC-TV  Sacramento,  Calif.— Capitol  Tv  Co., 
ch.  40. 

KALA  Wailuku,  Hawaii — Radio  Honolulu  Ltd., 
ch.  8. 


Translators 

APPLICATIONS 

(Announced  Nov.  13) 

International  Falls,  Minn. — Minneonto  Tv  Inc., 
ch.  73;  ERP  59.5  w.  P.O.  address  Chamber  of 
Commerce  Bldg.,  Second  Ave.  and  Fourth  St., 
International  Falls.  To  translate  programs  of 
WDSM-TV  Duluth,  Minn. 

Kabetogama,  Minn. — Minneonto  Tv  Inc.,  chs. 
76  and  78;  ERP  248  w.  To  translate  programs  of 
KDAL-TV  and  WDSM-TV  Duluth,  respectively. 

Orr,  Minn. — Minneonto  Tv  Inc.,  chs.  80  and  82; 
ERP  248  w.  To  translate  programs  of  KDAL-TV 
and  WDSM-TV,  respectively. 

Virginia.  Minn. — Minneonto  Tv  Inc.,  ch.  74; 
ERP  71.5  w.  To  translate  programs  of  WDSM-TV. 


New  Am  Stations 

ACTION  BY  FCC 

New  Boston,  Ohio — Grady  M.  Sinyard — Grant- 
ed 1010  kc,  500  w  D.  Announced  Nov.  19. 

APPLICATIONS 

Roseville,  Calif.— Service  Bcstg.  Co.,  1110  kc, 
500  w  unl.  P.O.  address  Box  1644,  Modesto,  Calif. 
Estimated  construction  cost  $34,450,  first  year 
operating  cost  $72,000,  revenue  $90,000.  Owner- 
ship: Frank  M.  Helm  (65%),  auto  dealer  and  real 
estate  man;  Donnelly  C.  Reeves  (25%),  owner  of 
KAHI  Auburn  and  one-third  of  cp  for  KACY 
Port  Hueneme,  both  California,  and  Judson 
Sturtevant  Jr.  (10%),  one-third  owner  of  KACY. 
Announced  Nov.  17. 

Clayton,  Ga. — Blue  Ridge  Bcstg.  Co.,  1570  kc, 
1  kw  D.  P.O.  address  Box  443,  Seneca,  S.  C. 
Estimated  construction  cost  $12,940,  first  year 
operating  cost  $31,440,  revenue  $30,000.  Applicants 
are  Mr.  and  Mrs.  J.  A.  Gallimore  who  also  own: 
60%  of  WLFA  Lafayette,  Ga.;  and  90%  of  WSSC 
Sumter;  50%  of  WBHC  Hampton;  60%  of  WBAW 
Barnwell,  and  52%  of  WABV  Abbeville,  all  South 
Carolina.  Announced  Nov.  13. 

Perry,  Iowa — Perry  Bcstg.  Co.,  1310  kc,  500  w 
D.  P.O.  address  %  G.  E.  Whitehead,  Perry. 
Estimated  construction  cost  $22,625,  first  year 
operating  cost  $36,000,  revenue  $48,000.  Willard 
D.  Archie,  newspaper  man,  and  Mr.  Whitehead, 


printer,  are  equal  partners.  Announced  Nov.  17. 

Morganfield,  Ky.— Union  County  Bcstg.  Co., 
1560  kc,  1  kw  D.  P.O.  address  Box  185,  Camp- 
bellsville,  Ky.  Estimated  construction  cost  $11,800, 
first  year  operating  cost  32,850,  revenue  $47,450. 
One-third  owners  R.  L.  Turner,  W.  B.  Kelly  and 
J.  B.  Crawley  also  have  interests  in  WTCO  Camp- 
bellsville,  WLOK  Scottsville  and  WLOC  Mum- 
fordsville,  all  Kentucky.  Announced  Nov.  18. 

Portland,  Me. — Casco  Bcstrs.  Corp.,  97.9  mc, 
10  kw.  P.O.  address  212  Middle  St.  Estimated 
construction  cost  $14,515,  first  year  operating 
cost  $15,000,  revenue  $20,000.  Sherwood  J.  Tarlow 
(50%)  also  has  interest  in  WHIL  Medford  (94%) 
and  WARE  Ware  (51%),  both  Massachusetts; 
WHYE  Roanoke,  Va.  (35%);  WWOK  Charlotte, 
N.  C.  (51%),  and  is  buying  51%  of  WJBW  New 
Orleans.  Faust  Couture  (25%)  owns  99.6%  of 
Twin  City  Bcstg.  Co.  (WCOU-AM-FM  Lewiston, 
and  WFAU  Augusta,  both  Maine;  25%  of  WLOB 
Portland  and  33V3%  of  WGUY  Bangor,  both 
Maine.  Melvin  L.  Stone  (25%)  owns  76.72%  of 
WRUM  Rumford,  55.49%  of  WGHM  Skowhegan, 
25%  of  WLOB  Portland  and  331/3%  of  WSME 
Sanford,  all  Maine.  Announced  Nov.  13. 

Greensboro,  N.  C. — Francis  M.  Fitzgerald,  1550 
kc.  1  kw  D.  P.O.  address  2331  Overhill  Rd., 
Charlotte,  N.  C.  Estimated  construction  cost 
$7,350,  first  year  operating  cost  $36,200,  revenue 
$40,000.  Mr.  Fitzgerald,  sole  owner,  also  owns 
WGIV  Charlotte.  Announced  Nov.  19. 

Chesterland,  Ohio — Northern  Ohio  Bcstg.  Co., 
600  kc,  500  w  D.  P.O.  address  Herrick  Dr.  and  Rt. 
306.  Estimated  construction  cost  $116,680,  first 
year  operating  cost  $75,000,  revenue  $90,000.  Ap- 
plicant is  composed  of  13  stockholders,  none  of 
whom  has  subscribed  for  more  than  15.1%.  An- 
nounced Nov.  19. 

Portland,  Ore.— David  M.  Segal,  1550  kc,  5  kw 
D.  P.O.  address  Box  98,  Aurora-Denver,  Colo. 
Estimated  construction  cost  $25,000,  first  year 
operating  cost  $48,000,  revenue  $60,000.  Mr.  Segal, 
sole  owner,  has  majority  interest  in  KOBY  San 
Francisco,  KOSI  Aurora  and  WGVM  Green- 
ville, Miss.  Announced  Nov.  17.  .. 

Boyertown,  Pa. — Boyertown  Bcstg.  Co.,  690  kc, 
250  w  D.  P.O.  address  Box  88,  Red  Lion,  Pa. 
Estimated  construction  cost  $35,785,  first  year 
operating  cost  $44,615,  revenue  $53,975.  Owners 
are  David  G.  Hendricks  (60%),  announcer, 
WCGB  Red  Lion,  and  Lester  Greenwalt,  minor- 
ity interest,  WGSA  Ephrata,  Penn.  Announced 
Nov.  14. 

Metter.  Ga.— Radio  Metter,  1350  kc,  500  w  D. 
P.O.  address  Box  391,  Vidalia,  Ga.  Estimated 
construction  cost  $9,561,  first  year  operating  cost 


CALIFORNIA 
$175,000 
250w  Network  affiliate  in 
attractive  climate  area. 
Fast  growing  market. 
Efficient  operation  show- 
ing good  profits.  Easy 
terms  to  qualified  buyer. 


DAYTIME 
INDEPENDENT 

$75,000 
This   is  a  small  market 
operation  and  is  showing 
a  very  nice  profit.  Some 
terms  available. 


MIDWEST  DAYTIMER 
$80,000 
Profitable  under  absen- 
tee ownership.  Ideal  for 
owner-operator.  $25,000 
down.  Excellent  terms  on 
balance. 


OHIO  FULLTIMER 
Good  power  on  good 
frequency.  High  fixed 
assets.  Profitable.  Can 
be  more  so.  Also  FM. 
$100,000  cash  will  han- 
dle down  payment. 


1000  WATT  DAYTIMER 
$175,000 

Good  frequency,  150,000 
population  market.  Per- 
fect for  owner-operator. 
29%  down. 


HAMILTON  •  STUBBLE  FIELD  •  TWINING  and  AssociatEsJnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS 


NEWSPAPERS 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 

1737  DeSales  St.,  N.W. 
EX  3-3456 


Broadcasting 


November  24,  1958    •    Page  109 


Planning 
a  Radio 
Station? 


One  of  RCA's  three  basic  de- 
signs (Plans  "A,"  "B,"  "C") 
for  new  or  modernized  stations 
may  offer  exactly  the  layout  and 
facilities  you  require.  Plan  "B," 
for  instance,  provides  the  extra 
studio  and  storage  space  for 
efficient  handling  of  the  varied 
programs  typical  of  a  com- 
munity or  medium -size  sta- 
tion. Studio,  announce  booth 
and  record  library  room  are 
part  of  this  plan. 


Now  available  free,  without 
obligation,  a  complete  station- 
planning  brochure.  Its  floor  plans, 
discussion  of  trends  and  equipment 
requirements  may  save  you  time 
and  money.  Write  RCA,  Dept. 
MD-22  Building  15-1,  Camden,  NJ. 

RADIO  CORPORATION 
Of  AMERICA 


Tmk(s)  ® 


FOR  THE  RECORD  continued 


$28,600,  revenue  $35,000.  Howard  C.  Gilreath,  sole 
owner,  also  owns  WGUS  North  Augusta,  S.  C, 
and  WCLA  Claxton,  Ga.  Announced  Nov.  19. 

Mayaguez,  P.  R.-WPRA  Inc.,  960  kc,  1  kw  unl. 
P.O.  address  Box  869.  Estimated  construction  cost 
$15,000,  first  year  operating  cost  $50,000,  revenue 
$70,000.  Applicant  is  licensee  of  WPRA  which 
has  applied  for  move  of  its  facilities  to  San  Juan. 
Announced  Nov.  19. 

Gatesville,  Tex. — Horace  K.  Jackson  Sr.,  1580 
kc,  250  w  D.  P.O.  address  Gatesville.  Estimated 
construction  cost  $17,490,  first  year  operating 
cost  $25,000,  revenue  $33,000.  Mr.  Jackson,  sole 
owner,  is  insurance  man.  Announced  Nov.  14. 

Existing  Am  Stations 

APPLICATIONS 

WJLD  Homewood,  Ala. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

KNEZ  Lompoc,  Calif. — Cp  to  increase  power 
from  500  w  to  1  kw  and  make  changes  in  trans- 
mitting equipment. 

KDES  Palm  Springs,  Calif.— Cp  to  increase 
power  from  1  kw  to  5  kw  and  install  new  trans. 

KSYC  Yreka,  Calif.— Cp  to  change  frequency 
from  1490  kc  to  1380  kc;  increase  power  from 
250  w  to  1  kw;  change  hours  of  operation  from 
unl.  to  daytime  and  install  new  trans. 

WLBB  Carrollton,  Ga. — Cp  to  increase  power 
from  250  w  to  1  kw  and  install  new  trans. 

WPGC  Morningside,  Md. — Mod.  of  license  to 
change  main  studio  location  and  station  location 
to  Washington,  D.  C. 

WGAW  Gardner,  Mass. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WESX  Salem,  Mass. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KRNY  Kearney,  Neb. — Cp  to  change  frequency 
from  1460  kc  to  910  kc  and  make  changes  in  ant. 
system  (increase  height). 

WBAB  Babylon,  N.  Y. — Cp  to  increase  power 
from  500  w  to  1  kw  and  install  new  trans. 

WEOK  Poughkeepsie,  N.  Y. — Cp  to  increase 
power  from  1  kw  to  5  kw,  install  directional  ant. 
daytime  and  new  trans. 

KG  AY  Salem,  Ore. — Cp  to  change  frequency 
from  1430  kc  to  1550  kc. 

WXRF  Guayama,  P.  R. — Cp  to  change  fre- 
quency from  1590  kc  to  1320  kc.  (Contingent  on 
grant  of  WRIO  change  frequency.) 

WPRA  Mayaguez,  P.  R. — Cp  to  change  power 
from  10  kw  unl.  to  1  kw,  10  kw  LS;  change  from 
DA  day  and  night  to  non-directional  ant.; 
change  ant. -trans,  and  studio  location;  changes 
in  ground  system  and  change  station  location  to 
San  Juan,  P.  R.,  and  operate  trans,  by  remote 
control. 

KZUN  Opportunity,  Wash. — Cp  to  increase 
power  from  500  w  to  1  kw  and  make  changes  in 
ant.  system  (increase  height). 

KWSC  Pullman,  Wash.— Mod.  of  license  to 
change  hours  of  operation  from  fulltime  day 
and  share  nighttime  (KTW)  to  unl. 

CALL  LETTERS  ASSIGNED 

WAVC  Boaz,  Ala— Marshall  County  Bcstg.  Co., 
1300  kc. 

WFAB  Miami-South  Miami,  Fla.— Louis  G. 
Jacobs,  990  kc. 

WLOD  Pompano  Beach,  Fla. — Pompano  Beach 
Bcstg.  Corp.,  980  kc. 

KLEO  Wichita,  Kan.— Radio  Active  Inc.,  1480 
kc. 

WLSN  Wilson,  N.  C— Harry  A.  Epperson  Jr., 
1350  kc. 

KIMB  Kimball,  Neb.— Kimball  Bcstg.  Co.,  1260 
kc. 

KTSA  San  Antonio,  Tex. — Sunshine  Bcstg.  Co., 
550  kc.  Changed  from  KAKI,  effective  Nov.  27. 

WEEL  Fairfax,  Va  — O.  K.  Bcstg.  Co.,  1310  kc. 
Changed  from  WFCR,  effective  Jan.  1. 


New  Fm  Stations 


APPLICATIONS 

Newhall,  Calif.— Newhall  Bcstg.  Co.,  95.1  mc, 
1  kw.  P.O.  address  722  Mott  St.,  San  Fernando, 
Calif.  Estimated  construction  cost  $13,135,  first 
year  operating  cost  $30,000,  revenue  $35,000. 
Manuel  Martinez,  sole  owner,  is  in  furniture. 
Announced  Nov.  17. 

San  Luis  Obispo,  Calif.— KATY  Inc.,  99.9  mc, 
3.77  kw.  P.O.  address  Box  700.  Estimated  con- 
struction cost  $9,920,  first  year  operating  cost 
$11,800,  revenue  $15,600.  Applicant  is  licensee  of 
KATY  San  Luis  Obispo.  Announced  Nov.  17. 

Arlington  Heights,  111. — John  D.  Morgan,  92.7 
mc,  1.20  kw.  P.O.  address  321  S.  Drury  Lane. 
Estimated  construction  cost  $46,850,  first  vear  op- 
erating cost  $12,000,  revenue  $19,500.  Mr.  Mor- 
gan, sole  owner,  is  in  advertising.  Announced 
Nov.  17. 

Fitchburg,  Mass. — Wachusett  Bcstg.  Corp.,  104.7 

mc,  20  kw.  P.O.  address  455  Main  St.  Estimated 
construction  cost  $16,000,  first  year  operating  cost 
$1,200.  Applicant  is  licensee  of  WFGN  Fitchburg. 
Announced  Nov.  19. 

Pittsburgh,  Pa.— WPIT  Inc.,  101.5  mc,  19  kw. 
P.O.  address  213  Smithfield  St.  Estimated  con- 
struction cost  none — equipment  on  hand.  First 
year  operating  cost  $2,500.  Applicant  is  licensee 
of  WPIT  Pittsburgh.  Announced  Nov.  14. 

Staunton,  Va. — American  Home  Bcstg.  Corp., 
102.5  mc,  0.630  kw.  P.O.  address  Box  446  Staun- 
ton. Estimated  construction  cost  $7,735,  first  year 
operating  cost  $7,075,  revenue  $7,220.  Lloyd 
Gochenour  (80%)  and  Charles  E.  Heatwole  (20%) 
are  with  WAFC  Staunton.  Announced  Nov.  13. 

Madison,  Wis. — Paul  A.  Stewart  Enterprises, 
102.5  mc,  3.45  kw.  P.O.  address  Box  504.  Esti- 
mated construction  cost  $15,000,  first  year  op- 
erating cost  $9,000,  revenue  $10,000.  Mr.  Stewart, 
sole  owner,  is  in  insurance  and  real  estate.  An- 
nounced Nov.  19. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

WIBC-FM  Indianapolis,  Ind.— WIBC  Inc.,  93.1 

mc. 

WSFC-FM  Somerset,  Ky.— Southeastern  Bcstg. 
Co.,  92.3  mc. 
KEGA  Eugene,  Ore.— KEED  Inc.,  93.1  mc. 
WMPS-FM  Memphis,  Tenn— WMPS  Inc.,  97.1 

mc. 

KHGM  Houston,  Tex.— Taft  Bcstg.  Co.,  102.9 
mc. 

WKNA  Charleston,  W.  Va.— Joe  L.  Smith  Jr., 

98.5  mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

KFSA  Fort  Smith,  Ark.— Granted  transfer  of 
control  from  Southwestern  Radio  and  Television 
Co.  to  Southwestern  Operating  Co.,  which  owned 
transferee  company,  now  dissolved.  Announced 
Nov.  19. 

KCMJ  Palm  Springs,  Calif. — Granted  assign- 
ment of  license  to  KCMJ  Inc.  (Robert  D.  Blashek, 
president);  consideration  $200,000,  assignor's 
shareholders  to  be  employed  as  consultants  for 
seven  years  at  $7,000  per  year  plus  agreement  not 
to  compete  within  50  miles  of  Palm  Springs  for 
five  years.  Stockholders  of  assignee  are  Cole  W. 
Wylie  (KREW  Sunnyside,  Wash.)  and  Louis 
Wasmer.  Announced  Nov.  19. 

KBLF  Red  Bluff,  Calif. — Granted  transfer  of 
control  from  R.  G.  Frey  and  Rawlins  Coffman  to 
Lynn  and  Winnie  E.  Smoot;  consideration  $25,000 
for  51.1%  interest.  Announced  Nov.  19. 

KFMA  Davenport,  Iowa — Granted  assignment 
of  license  to  Doralcar  Associates  Inc.  (Howard 


ALLEN  KANDER 

AND  COMPANY 


NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

C  H  ICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  110    •    November  24,  1958 


Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1735  DeSales  St.,  N.  W.  ME.  8-5411 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL 

P.  MAY 

71!  14th  St.,  N.  W. 

Sheraton  Bldg. 

Washington  5,  D.  C. 

REpublic  7-3984 

Member 

AFCCE 

GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  BMg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 

Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Rosuffi  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 
622  Hoskins  Street 
Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm -tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  85,000*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
'ARB    Continuing    Readership  Study 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


SERVICE  DIRECTORY 



Broadcasting 


November  24,  1958   •    Page  111 


FOR  THE  RECORD  continued 


Dorsey,  president);  consideration  $85,000.  An- 
nounced Nov.  19. 

WJBW  New  Orleans,  La. — Granted  (1)  renewal 
of  license  and  (2)  assignment  of  license  to  Radio 
New  Orleans  Inc.  (Sherwood  J.  Tarlow,  presi- 
dent, has  interest  in  WARE  Ware,  and  WHIL 
Medford,  Mass.;  WHYE  Roanoke,  Va.;  WLOB 
Portland,  Me,  and  WWOK  Charlotte,  N.  C); 
consideration  $175,000.  Announced  Nov.  19. 

WTPS  New  Orleans,  La. — Granted  assignment 
of  license  to  Rounsaville  of  New  Orleans  Inc. 
(Robert  W.  Rounsaville,  owner  of  WQXI  Atlanta; 
WCIN  Cincinnati;  WTMP  Tampa;  WMBM  Miami 
Beach;  WLOU  Louisville,  WVOL  Nashville,  and 
WYLD  New  Orleans);  consideration  $170,000; 
subject  to  condition  that  assignment  not  be  con- 
summated until  assignee  has  disposed  of  all  in- 
terest in  WYLD.  Announced  Nov.  19. 

WYLD  New  Orleans,  La. — Granted  assignment 
of  license  and  cp  to  Connie  B.  Gay  (owner  of 
WFTC  Kinston,  N.  C,  and  KITE  San  Antonio, 
Tex.,  and  majority  interests  in  WTCR  Ashland, 
Ky.);  consideration  $170,000.  Announced  Nov.  19. 

WILD  Boston,  Mass. — Granted  assignment  of 
license  to  Noble  Bcstg.  Corp.  (Nelson  B.  Noble, 
president);  consideration  $200,000.  Announced 
Nov.  19. 

WKBZ  Muskegon,  Mich. — Granted  transfer  of 
control  from  Arch  Shawd  to  WKBZ  Radio  Corp. 
(Frederick  L.  Allman,  president,  has  interest  in 
WTRX  Bellaire,  Ohio;  WKYR  Keyser,  W.  Va., 
and  WREL  Lexington,  Va.);  consideration  $200,- 
200  plus  $1,000  a  month  for  10  months  to  Mr. 
Shawd  for  consultant  services.  Announced 
Nov.  19. 

KWYR  Winner,  S.  D— Granted  transfer  of 
control  from  William  H.  Finch,  et  al.,  to  A.  L. 
Clark,  et  al.;  consideration  $31,026  for  92.46% 
interest.  Announced  Nov.  19. 

KEAN  Brownwood,  Tex. — Granted  acquisition 
of  negative  control  by  C.  E.  Farren  and  Pat 
Farren  Davidson  (each  now  having  one-third 
interest)  by  purchase  of  remaining  third  interest 
from  Clifford  J.  Farren  for  $4,751.  Announced 
Nov.  19. 

KSWA  Graham,  Tex. — Granted  assignment  of 
licenses  from  J.  Earl  and  Gilbert  T.  Webb  to 
Burney  B.  Jones  and  Neil  J.  Gilligan  Jr.,  d/b  as 
Jones  &  Gilligan;  consideration  $71,250.  An- 
nounced Nov.  19. 

WSKI  Montpelier,  Vt.— Granted  transfer  of 
control  from  Ellis  E.  Erdman,  et  al.,  to  Eben  and 
Elinor  M.  Parsons  and  Daniel  B.  and  Elaine  P. 


Ruggles;  consideration  $109,500.  Announced  Nov. 
19. 

KPKW  Pasco,  Wash. — Granted  assignment  of 
license  to  Robin  Hill;  consideration  $38,500.  An- 
nounced Nov.  19. 

APPLICATIONS 

KGMB-AM-TV  Honolulu,  KHBC-AM-TV  Hilo, 
KMAU-TV  Wailuku,  all  Hawaii— Seek  transfer 
of  control  (75.45%)  of  licensee  (Hawaiian  Bcstg. 
System)  from  Consolidated  Amusement  Co.  to 
Hialand  Development  Corp.  for  $8,088,249.  Buyer 
is  composed  of  17  stockholders,  largest  owning 
12\'2%,  three  of  whom  have  fractional  interest  in 
KARD  (TV)  Wichita,  Kan.,  and  one  of  whom 
has  121/2%  interest  in  KWTV  (TV)  Oklahoma 
City.  Announced  Nov.  13. 

WEND  Baton  Rouge,  La. — Seeks  transfer  of 
100%  of  licensee  (VOX  inc.)  from  Charles  E.  Ray 
et  al  to  Capital  Bcstrs.  Die.  for  $75,000.  Trans- 
feree includes  Bruce  Broussard  (20%),  WEND 
general  manager;  Robert  S.  Boeker  (20%),  one- 
third  owner  of  WFPR  Hammond,  La.;  and  Kai- 
nor  Carson  (19.4%),  WEND  employe.  Announced 
Nov.  18. 

WGAY   and   WAYL-FM   Silver   Spring,  Md.— 

Seek  assignment  of  license  of  former  and  cp 
for  latter  from  Tri-Suburban  Bcstg.  Corp.  to 
Connie  B.  Gay  for  $456,000.  Mr.  Gay  also  owns 
67.9%  of  WTCR  Ashland,  Ky.,  and  100%  of 
WFTC  Kinston,  N.  C,  and  KITE  San  Antonio, 
Tex.  Announced  Nov.  14. 

WWDC-AM-FM  Silver  Spring,  Md.,  and 
WMBR-AM-FM  Jacksonville,  Fla. — Seek  involun- 
tary transfer  of  95.65%  of  former  and  100%  of 
latter  from  Joseph  Katz  to  Leslie  Katz  and  Ben- 
jamin Strouse,  executors  of  estate  of  Joseph 
Katz.  Transferees  are  executives  in  both  stations. 
Mr.  Strouse  also  owns  25%  of  WEBB  Dundalk, 
Md.,  and  49%  of  WFMZ  (TV)  Allentown,  Pa. 
Announced  Nov.  14. 

KWRE  Warrenton,  Mo. — Seeks  assignment  of 
license  fiom  W.  T.  Zimmerman  to  KWRE  Radio 
Inc.  for  $65,000  for  assets  other  than  real  estate 
and  $25,000  for  10-year  consultancy.  Buyers  are 
equal  partners  James  S.  Johnson,  employe,  KWK 
St.  Louis,  and  Harry  G.  Kline,  food  brokerage 
representative.  Announced  Nov.  14. 

WKIX-AM-FM  Raleigh,  N.  C— Seeks  assign- 
ment of  .icense  from  Ted  Oberfelder  Bcstg.  Co. 
to  WKIX  Bcstg.  Co.  for  $215,000.  Buyers  are  equal 
partners  Ralph  C.  Price,  owner  of  WFVG  Fuquay 
Springs,  N.  C;  James  M.  Stephenson,  farm  own- 
er; Hugh  E.  Holder,  WFVG  general  manager,  and 
James  G.  W.  MacLamroch,  real  estate  man.  An- 
nounced Nov.  18. 

KWRC  Pendleton,  Ore. — Seeks  assignment  of 
license  from  Western  Radio  Corp.  to  WSC  Bcstg. 


Co.  of  Ore.  (Fred  W.  Stevens,  86.7%  owner) 
for  $37,500.  Mr.  Stevens  is  in  auto  insurance  and 
auto  sales.  Announced  Nov.  18. 

WWWW  Rio  Piedras,  P.  R. — Seeks  assignment 
of  license  from  Frank  A.  Gandia  to  Abacoa 
Radio  Corp.  for  $50,000.  Manuel  Pirallo-Lopez 
(27.77%  of  WISO  Ponce  and  45%  of  WAEL  Maya- 
guez,  both  Puerto  Rico)  and  Carlos  Pirallo- 
Lopez  (14.72%  of  WISO  and  5%  of  WAEL)  each 
will  own  37.5%.  Announced  Nov.  14. 

WWBD  Bamberg,  S.  C— Seeks  transfer  of  con- 
trol of  licensee  (Bamberg  County  Bcstg.  Corp.) 
from  P.  Eugene  Brabham  et  al  to  Joe  Speidel 
III.  Mr.  Speidel  (also  owner  of  WOIC  Columbia 
and  WPAL  Charleston,  both  South  Carolina)  in- 
creases ownership  of  WWBD  to  100%  through 
purchase  of  59.05%  for  $47,500.  Announced  Nov. 
14. 

WHLP  Centerville,  Tenn. — Seeks  assignment 
of  license  from  Tri-County  Bcstg.  Co.  of  Hick- 
man, Lewis  and  Perry  Counties  to  Trans-Air 
Broadcast  Corp.  for  $26,250.  Purchaser  is  equally 
owned  by  William  R.  McDaniel  (former  owner 
of  40%  of  WCTW  Whitesburg,  Ky.,  and  WHBT 
Harriman,  Tenn.),  and  Eugene  N.  Hester,  battery 
manufacturer.  Announced  Nov.  13. 

WBAC  Cleveland,  Tenn. — Seeks  involuntary 
transfer  of  negative  control  (50%)  of  licensee 
(Fitch  &  Kile  Inc.)  from  Thad  F.  Fitch  to  Susan 
M.  Fitch,  executrix  of  estate  of  Mr.  Fitch,  de- 
ceased. Announced  Nov.  18. 

WCHV  Charlottesville,  Va. — Seeks  assignment 
of  license  from  Charles  Barham  Jr.  and  Emma- 
lou  W.  Barham,  d/b  as  Barham  and  Barham,  to 
Eastern  Bcstg.  Corp.  for  $200,000.  Buyer  is  WCHV 
announcer  Nash  L.  Tatum  Jr.  Announced  Nov. 
13. 


Hearing  Cases 

FINAL  DECISIONS 

By  order,  Commission  adopted  and  made  effec- 
tive immediately  Oct.  3  initial  decision  and 
granted  application  of  Grady  M.  Sinyard  for 
new  am  station  to  operate  on  1010  kc,  500  w  DA, 
D,  in  New  Boston,  Ohio. 

By  order  of  Nov.  19,  Commission  granted 
petition  by  Broadcast  Bureau  and  Ben  Hill  Bcstg. 
Corp.  to  cancel  oral  argument  and  dismiss  lat- 
ter's  application  for  mod.  of  cp  of  station  WBHB 
Fitzgerald,  Ga.;  cancelled  oral  argument  sched- 
uled for  Nov.  20  and  dismissed  Ben  Hill  applica- 
tion with  prejudice. 

INITIAL  DECISIONS 

Hearing  Examiner  Annie  Neal  Huntting  issued 
initial  decision  looking  toward  granting  applica- 
tion of  James  S.  Rivers  Inc.  to  change  facilities 
of  station  WJAZ  Albany,  Ga.,  from  1050  kc.  1 
kw  D  to  960  kc,  5  kw  DA,  D.  Announced  Nov.  18. 

Hearing  Examiner  Charles  J.  Frederick  issued 
initial  decision  looking  toward  granting  applica- 
tion of  L.  Berenice  Brownlow  for  new  am  station 
to  operate  on  1600  kc,  1  kw  D,  in  St.  Helens,  Ore. 
Announced  Nov.  14. 

OTHER  ACTIONS 

(Announced  Nov.  19) 

By  memorandum  opinion  and  order.  Commis- 
sion (1)  granted  petitions  by  Alfred  Ray  Fuchs 
(KTJS),  Hobart,  Okla.,  and  Joseph  S.  Lodato, 
Santa  Rosa,  N.  M.,  for  reconsideration  of  Oct. 
22  order,  and  (2)  dismissed  as  moot  their  peti- 
tions for  severance  of  their  am  applications. 

By  memorandum  opinion  and  order,  Commis- 
sion (1)  denied  motion  by  Musical  Heights  Inc., 
to  strike  comments  by  Monocacy  Bcstg.  Co. 
(WFMD),  Frederick,  Md.,  and  (2)  granted  peti- 
tion by  Richard  F.  Lewis  Jr.  Inc.  (WAYZ), 
Waynesboro,  Pa.,  for  enlargement  of  issues  in 
proceeding  on  Musical  Heights  application  for 
new  am  station  to  operate  on  1370  kc,  500  w  DA, 
D,  in  Braddock  Heights,  Md.  Comr.  Cross  dis- 
sented. 

By  order  of  Nov.  19,  Commission  granted  peti- 
tions by  Broadcast  Bureau  and  Ben  Hill  Bcstg. 
Corp.  to  cancel  oral  argument  and  dismiss  lat- 
ter's  application  for  mod.  of  cp  of  station  WBHB 
Fitzgerald,  Ga.;  cancelled  oral  argument  sched- 
uled for  Nov.  20  and  dismissed  Ben  Hill  applica- 
tion with  prejudice. 

Commission  adopted  correction  to  its  April  21 
supplemental  decision  (which  affirmed  grant  of 
application  of  Beaumont  Bcstg.  Corp.  for  new 
tv  station  [KFDM-TV]  to  operate  on  ch.  6  in 
Beaumont,  Tex.,  and  denied  competing  applica- 
tion of  The  Enterprise  Co.)  to  correct  data  on 
overlap  of  contours  in  findings  of  fact  and  con- 
clusions; no  change  in  ultimate  conclusions  or 
ordering  clause  of  decision  was  made.  Comrs. 
Ford  and  Cross  not  participating.  Action  stems 
from  motion  by  Beaumont  to  correct  record,  and 
no  party  to  proceeding  objected. 

By  separate  memorandum  opinions  and  orders, 
Commission  (1)  pursuant  to  Court  of  Appeals 
remand,  ordered  oral  argument  before  Commis- 
sion en  banc,  at  date  to  be  announced  by  sub- 
sequent order,  in  proceeding  on  applications  of 
Crosley  Bcstg.  Corp.  (WLWI)  and  WIBC  Inc., 
for  new  tv  stations  to  operate  on  ch.  13  in 
Indianapolis,  Ind.;  (2)  denied  petition  by  WIBC 
for  joint  operation  on  ch.  13  by  two  applicants 
under  trusteeship,  denied  WIBC  request  for  oral 
argument  on  its  petition,  and  granted  request  of 
Crosley  for  special  temporary  authorization  to 

Continued  on  page  116 


AMPLIFIER 


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*  Capable  of  30  db  compression 

*  Silicon  rectifiers  and  special  electrolitic  capacitors  for 
extra  years  of  maintenance-free  service 

*  Illuminated  4-inch  VU  meter  monitors  five  functions 

*  New  self-balancing  circuit  eliminates  necessity  of  tube 
selection 

*  Step-type  input  and  output  controls 

*  Hinged  front  panel  for  access  to  internal  wiring  and 
components 

*  NEW  low  price  —  only  $475.00 

Confacf  your  Collins  represeniative  for  specifications 

CREATIVE  LEADER  IN  COMMUNICATION 
COLLINS  RADIO  COMPANY,  Cedar  Rapids,  Iowa 


Page  112    •   November  24,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20tf  per  word— $2.00  minimum  •  HELP  WANTED  25tf  per  word— $2.00  minimum. 

•  All  other  classifications  30tf  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Beoadcastxno  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


RADIO 


RADIO 


Help  Wanted 


Help  Wanted— (Cont'd) 


Advertising  teacher  for  creative  and  sales  courses 
in  large  midwestern  school  of  journalism.  News- 
paper, radio-tv,  or  agency  background  necessary. 
Send  personal  application  with  resume  of  pro- 
fessional and  teaching  experience  and  degree  or 
degrees.  Box  720G,  BROADCASTING. 

Attention  all  managers,  sales  managers,  salesmen, 
program  directors,  disc  jockeys,  production  men, 
engineers  and  combo  men!  Are  you  ready  for 
the  big  time?  America's  fastest  growing  radio 
group  needs  qualified  and  experienced  personnel 
in  all  of  the  above  categories  for  major  market 
stations.  If  you  are  interested  in  a  career  with 
top  pay  and  many  extra  benefits,  tell  us  all  in 
your  first  letter.  All  replies  will  be  held  confi- 
dential. Sorry,  but  we  can  not  return  tapes. 
Reply  Box  722G,  BROADCASTING. 


Management 


Commercial  manager  capable  of  moving  up  to 
station  manager  in  California  group  operation. 
Guarantee  against  percentage.  Send  full  story 
of  yourself  to  Box  733G,  BROADCASTING. 

Sales  manager  for  aggressive  new  independent, 
upstate  New  York  metropolitan  market.  Excel- 
lent future.  Full  details  first  letter.  Box  758G, 
BROADCASTING. 

Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 


Sales 


Inland  Muzak  franchise  needs  top  industrial 
salesman.  If  successful,  a  very  nice  salary  and 
equity  can  be  yours.  Box  695G,  BROADCAST- 
ING. 

Aggressive,  promotion  minded  salesman  for  top- 
ranking  station  in  medium-sized  market.  Un- 
usual opportunity  and  potential  for  man  willing 
to  work.  Send  full  particulars  and  photo.  Box 
726G,  BROADCASTING. 

Northern  Illinois — independent  top  money  and 
future  for  salesman  who  loves  to  sell.  Box  746G, 
BROADCASTING. 

Small — medium  market  managers — sales  man- 
agers— come  to  the  city  and  sell  for  the  south's 
most  progressive  Negro  radio  group.  Top  sales- 
men make  8-10  thousand  per  year — advancing  to 
managers  making  12-15  per  year.  Opportunities 
unlimited — aggressive  men  28  to  39.  Send  com- 
plete resume  first  letter.  Box  785G,  BROAD- 
CASTING. 

Salesmen — Florida  suncoast.  Must  have  excep- 
tional sales  ability  with  record  for  producing. 
Opportunities  unlimited  for  the  right  men.  Boom 
area — expanding  organization.  Needed  immedi- 
ately. Salary  open.  J.  L.  Garrett,  Mgr.,  WDCL, 
Clearwater,  Florida. 

Men  wanting  a  larger  opportunity.  Must  be  of 
good  character  and  willing  to  learn  and  work 
hard.  In  addition,  an  automobile  is  required. 
General  knowledge  of  the  media  field  as  well  as 
some  sales  background  would  be  helpful.  Your  in- 
come will  be  in  proportion  to  your  ability.  In- 
terviews will  be  conducted  in  Atlanta,  Chicago, 
New  York  and  Washington.  For  further  informa- 
tion, please  write  Paul  H.  Chapman,  Media 
Broker,  1182  West  Peachtree,  Atlanta. 

Announcers 

Negro  dj  for  one  of  the  largest  cities  in  the 
northeast.  Do  not  apply  unless  you  have  had 
experience  in  one  of  the  top  negro  programmed 
stations.  Our  employes  know  of  this  ad.  Un- 
usual opportunity  for  an  experienced,  mature 
man  who  is  ready  to  move  up  into  a  major  posi- 
tion. Send  tape,  photo  and  background.  Box 
363G,  BROADCASTING. 

Wanted:  Announcer  with  first  class — for  southern 
independent.  Start  $4160.00  year.  Increase  in  3 
months.  News  gathering  and  newscasting  impor- 
tant. Engineering  minimum.  If  interested  in  long 
term  proposition — contact.  If  you  think  you're 
about  the  best  and  find  yourself  the  most  im- 
portant part  of  any  operation  you've  associated 
with — don't  contact.  We  want  a  sincere,  down  to 
earth  man  who  wants  solid  security  for  his  fam- 
ily. Box  707G,  BROADCASTING. 


Announcers 


Good  pay  to  start  with  even  better  pay  later. 
Announcer  needed  growing  station  in  America's 
land  of  opportunity.  The  magnificient  southwest. 
Dry,  healthful  climate.  Experience  required, 
commission  on  sales,  too,  if  you  want  to  add  to 
your  income.  Good  references  necessary,  pleas- 
ant personality.  Send  tape  and  details  to  Box 
757G,  BROADCASTING. 

Gabby  announcer  with  first  class  ticket.  Good 
pay,  steady  work.  Box  765G,  BROADCASTING. 

Daytime  popular  wants  A-l  personality  an- 
nouncer. Top  salary,  plus  15%  of  anything  he 
sells.  Not  necessarily  looking  for  network  an- 
nouncer, but  man  who  really  sells  products  ad 
lib.  Rush  tape,  resume,  Box  869,  Medford, 
Oregon. 

KBUD,  Athens,  Texas  seeking  experienced 
announcer.  Salary  $325.00  month. 

Wanted  immediately.  Announcer  with  first  phone, 
no  maintenance.  Excellent  opportunity  for  ad- 
vancement. Come  to  America's  winter  and  sum- 
mer vacationland.  Write,  phone,  wire.  Norm 
Kurtz,  KGEZ,  Kalispell,  Montana. 

Wanted  by  an  old,  23  year,  well  established  5,000 
watt  independent  station,  KIUP,  Durango,  Colo- 
rado, has  opening  for  dependable,  experienced 
engineer-announcer.  Accent  on  announcing.  No 
maintenance.  Must  have  first  ticket.  Floaters, 
drunks  and  glamour  boys  do  not  apply.  Refer- 
ences will  be  thoroughly  checked.  Send  tape, 
resume  of  background  and  salary  expected  to 
KIUP,  P.O.  Box  641,  Durango,  Colorado. 

Quality  announcer,  first  ticket.  Send  complete 
information,  tape,  photo  to  John  Aldern,  KZIX, 
Fort  Collins,  Colorado. 

A  morning  announcer.  Apply  station  WAMD, 
Aberdeen,  Md. 

Wanted,  staff  announcer  and  morning  man.  Must 
be  experienced.  Paid  vacation,  insurance,  etc. 
Send  tape  and  resume  plus  picture  to  WARK, 
Hagerstown,  Maryland. 

Virginia  kilowatt  daytimer  wants  experienced 
staff  announcer  for  all-around  station  work,  pri- 
marily news  and  music  shows.  Some  selling  pos- 
sible. Should  have  car  but  not  imperative.  No  hot 
shots  need  apply.  Present  man  headed  for  draft. 
Will  consider  radio  school  graduate  who  likes 
small  town.  John  D.  Wilson,  manager,  Radio 
Station  WFLO,  Farmville,  Virginia. 

Announcer,  1st  phone.  Morning  shift  for  mid- 
Michigan  daytimer.  Music  and  news.  Write 
resume  with  salary  requirements  and  send  tape 
to  WOAP,  Owosso,  Michigan. 

A  good  announcer  who  is  interested  in  sales 

work.  Good  job  with  many  benefits.  Please  send 
complete  information  and  background  to  WVOP, 
Vidalia,  Georgia. 

If  you  want  to  get  out  of  the  rat  race  into  a 
small  but  active,  beautiful  resort  area  market 
of  Ellsworth-Bar  Harbor,  Maine,  you  may  be 
interested  in  our  new  station.  You  get  security, 
advancement,  good  income  and  excellent  place 
to  bring  up  a  family.  We  get  stable  creative, 
experienced  talent.  Positions  for  program  man- 
ager-announcer and  announcer-engineer  (first 
class).  Require  a  written  resume  of  experience, 
references  and  tape  of  air  work.  Please  read 
this  carefully.  We  do  not  want  to  waste  your 
time.  Coastal  Broadcasting  Company,  Inc.,  Ells- 
worth, Maine. 

Reached  your  potential  as  an  announcer?  We  can 
train  you  to  earn  more  in  radio  time  sales  in 
one  of  our  8  radio-television  stations.  Excellent 
opportunities  for  advancement  to  management 
Send  resume  and  photo  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  Street,  Wilmington 
Delaware. 

#1  station  in  central  Kentucky  looking  for  top 
dj  with  first  phone.  This  is  a  good  position  for 
young  man  who  wants  to  move  with  an  aggres- 
sive organization.  Rush  tape,  resume,  to  Ted 
Estabrook,  49  East  96th  Street,  NY  C  phone 
AT  9-6787.  '  P 


Help  Wanted— (Cont'd) 


Technical 

Wanted:  Experienced  radio  engineer,  must  be 
combo  man  and  a  good  mechanic.  Highest  wages 
paid,  must  furnish  reference.  Cut  or  no  notice. 
Write  Box  705G,  BROADCASTING. 

Independent  Connecticut  daytime — combo  man 
with  1st  ticket  for  chief  engineer  position.  Send 
resume,  tape  to  Box  706G,  BROADCASTING. 

KW  daytimer  in  bluegrass  needs  experienced 
combo-engineer,  announcer,  salesman,  WKLX, 
Box  141,  Paris,  Kentucky. 

Announcer-first  class  engineer  for  mountain 
studio-transmitter.  Single,  car,  like  good  music, 
be  able  to  live  and  work  well  with  others.  Liberal 
time  off.  Send  tape,  reference,  salary  require- 
ments to  WMIT,  Charlotte,  N.  C. 

Engineer  wanted  immediately  for  WMPM,  Smith- 
field,  N.  C.  No  announcing,  no  sales.  Call  John 
Townsend  at  9-6651  in  Durham,  N.  C. 

Immediate  opening  for  engineer  at  WSBA  radio- 
tv,  York,  Pennsylvania.  For  full  details,  contact 
Glenn  Winter  at  York  25-531. 

First  class  engineer-announcer  wanted.  New  sta- 
tion. Salary  according  to  experience.  Immediate 
opening.  Call  Leon  Beaver,  919  Copperhill,  Ten- 
nessee or  6321  Ducktown,  Tennessee. 

Mobile  radio  technician  wanted.  Must  be  ex- 
perienced on  two-way  Motorola,  G.E.  communi- 
cations equipment.  Must  be  capable  of  checking 
out  systems  without  assistance.  Second  class 
license  or  above.  Call  T.  C.  Wood,  Jr.,  Edison 
3-1102,  Charlotte,  N.  C. 

Production-Programming,  Others 

Program  director  opportunity.  Outstanding  op- 
portunities with  one  of  the  best  known  south- 
ern radio  stations.  Must  be  outstandingly  ef- 
ficient with  success  record  format,  modem  but 
not  wild.  Character  station  need  of  a  character 
man.  Salary  open.  Air  work  big  asset  but  no 
deciding  factor.  Send  outline  and  picture  im- 
mediately, tape  if  you  do  air  work.  Drifters  and 
incompetents  would  be  wasting  their  time.  Box 
763G,  BROADCASTING. 

Girl  writer-announcer  in  resort  area  radio  sta- 
tion. Box  766G,  BROADCASTING. 

Eastern  station  has  opening  for  newsman-an- 
nouncer. Good  voice  with  experience.  Profit- 
sharing  and  insurance  plans.  Actors,  singers  and 
hillbillies  do  not  apply.  Box  770G,  BROAD- 
CASTING. 

Newsman-announcer  combination  to  complete 
three  man  news  operation  in  northeastern  Ohio 
metropolitan  operation.  Must  be  able  gather, 
write  and  air  news  and  do  some  board  work. 
Excellent  working  conditions  with  good  salary- 
talent  setup.  Send  photo,  tape,  resume  first  letter. 
Box  783G,  BROADCASTING. 


KBKC,  modern  radio  for  Kansas  City,  is  search- 
ing for  a  news  director.  Adequate  news  back- 
ground, authoritative,  smooth  delivery.  Have 
good  pay  for  the  right  man.  Send  tape,  picture 
and  information  to  Roy  Stanley,  KBKC,  Mission. 
Kansas. 


WSWW,  Platteville,  Wisconsin,  seeking  reliable 
experienced  newsman  to  gather,  write  and  air 
tri-county  news.  Must  like  community  of  6500 
Only  honest,  sober,  and  industrious  newsmen 
need  apply.  Send  tape,  resume,  picture  and 
references. 


RADIO 


Situations  Wanted 


One  complete  experienced  radio  staff  including; 
station  manager  -  announcer  -  salesman  -  program 
director-announcer-two  announcer.  Experience 
included  remotes,  special  events,  record  hops 
newscasting,  traffic,  record  liberarian,  also  traffic 
and  copy  writer.  All  this  in  five  people  The 
IS  from  a  small  midwesten  station.  Box 
729G,  BROADCASTING. 


Broadcasting 


November  24,  1958    •    Page  113 


RADIO 


RADIO 


RADIO 


Situations  Wanted — (Cont'd) 


Napoleon  Jones  .  .  .  The  only  man  in  America, 
who  can  take  a  biscuit  apart,  and  put  it  back 
together  again. 


Jock  Laurence  and  the  voices  in  the  news — 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Robert  R.  Feagin.  General  Man- 
ager, WPDQ,  Jacksonville,  Fla.,  wrote,  "I  would 
like  to  express  WPDQ's  appreciation  of  your 
excellent  service.  Not  only  have  your  reports 
been  a  highlight  of  our  operation,  but  the  pres- 
tige of  our  frequent  news  beats  through  you 
alert  news  reporters  has  been  a  major  factor 
in  our  audience  growth.  I  heartily  commend 
you  for  your  outstanding  work.  We  consider 
you  one  of  the  basic  reasons  why  a  recent 
audience  survey  shows  us  No.  1  throughout  the 
Jacksonville  area."  Jock  calls  you  mornings  and 
evenings  with  several  exclusive  news  stories, 
featuring  the  voices  of  the  newsmakers.  Specially 
designed  console  feeding  equipment  guarantees 
high  broadcast  quality.  Tailored  individually 
with  your  call  letters  fore  and  aft,  Jock  will 
report  to  your  listeners  from  your  Washington 
Newsroom.  Jock  Laurence  and  the  voices  in  the 
news  is  the  original  regularly  scheduled  "beeper" 
news  service  to  network  affiliates  and  independ- 
ents alike.  His  roster  of  long-time  clients  in- 
cludes CBS.  NBC  and  ABC  affiliates  who.  like 
the  independent  stations,  are  proud  of  the  sound 
and  prestige  of  maintaining  their  own  Washing- 
ton news  staff.  Well  known  to  your  congressional 
delegation,  Jock  and  his  staff  check  daily  for 
local  items  for  your  listeners.  The  45-second 
capsuled  national,  international  and  local  re- 
ports are  designed  for  insertion  in  your  news- 
casts. Since  pioneering  this  unique  service  two- 
and-a-half  years  ago,  several  imitators  have  ap- 
peared and  faded  from  the  scene.  Don't  buy  the 
imitators  before  you  hear  a  free  audition  and 
compare.  Call,  wire  or  write  for  a  list  of  client 
stations  nearest  you  and  check  our  reputation 
and  quality  of  news  thoroughly.  Jock  Laurence 
Radio  News  Network,  Chastleton  Hotel,  Suite 
715,  1701  16th  St.,  N.W.,  Washington  9,  D.  C, 
ADams  2-8152.  Member:  Senate-House  Radio-TV 
Gallery,  Radio-TV  Correspondents  Association, 
National  Press  Club. 


Management 


Manager,  fifteen  years  experience,  desires  perma- 
nent opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Management 


Capable,  experienced  manager  of  small-market 
am  or  tv  station  willing  to  complicate  your  tax 
problems  by  producing  more  and  more  revenue. 
Pacific  northwest.  Write  Box  681G,  BROAD- 
CASTING. 


Looking  for  profits?  Successful  manager,  ex- 
perienced in  all  phases,  desires  to  lease  station 
or  manage  with  salary  plus  percentage.  Excellent 
references.  Box  682G,  BROADCASTING. 


Now  managing  small  market  music  and  news 
indie.  Looking  for  larger  market  to  manager  or 
sales  manage,  up  to  25,000.  Now  making  $8,000  a 
year,  want  to  make  12,  will  work  for  it.  Can  do 
everything,  sports,  engineering.  College  grad. 
(Journalism).  Professional  radio  and  tv  school. 
Interested  in  am-tv  situation.  First  phone.  Box 
684G,  BROADCASTING. 


Manager  for  small-medium  small  market  southern 
station  Sales  manager  with  13  years  experience 
all  phases  operation,  31,  college,  family,  civic- 
minded.  Best  references.  Box  685G,  BROAD- 
CASTING. 


Programming  to  boost  ratings.  Sales  to  boost 
revenue.  Management  personality  to  boost  pres- 
tige. Now  managing  number  "one"  in  3-station 
market.  Ready  for  "big  job."  Box  728G,  BROAD- 
CASTING. 


General  manager  for  southwest  market  greater 
than  100,000.  Young,  successful  sales  manager. 
Currently  with  one  of  nation's  leading  independ- 
ent station  groups.  Station  must  be  independent 
or  willing  to  drop  network  in  favor  of  money. 
$10,000.  Box  751G,  BROADCASTING. 


Sales  manager-general  manager.  15  years  in  radio 
station  sales,  local,  regional,  national.  Thorough 
knowledge  all  phases  station  operation.  Highest 
radio  industry  references.  Box  701G,  BROAD- 
CASTING. 


Sales 


Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking  for. 
Box  522G,  BROADCASTING. 


Terrific  coordinator,  3  years  network  experience 
interested  sales-programming.  Box  788G, 
BROADCASTING. 


A  nnouncers 


Announcer,  third  class  ticket,  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 


Where  is  that  first  job  for  an  ambitious  beginner? 
News,  dj,  staff.  Box  739G,  BROADCASTING. 


Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  519G,  BROADCAST- 
ING. 


Girl — dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Love  to  build  audiences  and  grab  ac- 
counts. Tape  and  resume.  Box  520G,  BROAD- 
CASTING. 


Personality-dj.  Strong  commercials,  gimmicks, 
etc.  Run  own  board.  Steady,  eager  to  please.  Go 
anywhere.  Box  521G,  BROADCASTING. 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Announcer-dj;  operate  board.  Strong,  copy,  sales, 
gimmicks.  Cooperative,  reliable.  Box  678G, 
BROADCASTING. 


News!  Dynamic!  Creative!  Authoritative!  Tape 
on  request.  Box  740G,  BROADCASTING. 


Announcer  -  dj  -  personality  -  first  phone.  Good 
news.  Adult  programming  featuring  music;  class- 
ical, standards  and  jazz.  No  rock  and  roll.  Mid- 
night to  dawn  or  late  shift  in  western  United 
States,  California  preferred.  Have  done  sales  and 
written  copy.  Baseball  and  football  play-by- 
play. Color  on  all  sports.  Minimum  weekly 
salary  $100.00.  Currently  employed.  Write  Box 
727G,  BROADCASTING. 


Professional  experience  includes  network  pro- 
duction. M.  A.  degree  from  leading  university. 
First  ticket.  Happily  married.  30.  Friendly, 
commercially-minded,  and  creative.  Ready  to 
settle  permanently  with  healthy  organization. 
Box  730G,  BROADCASTING. 


Newest  voice  in  radio — Strong  on  news,  know 
music.  Box  738G,  BROADCASTING. 


Personable,  hard  sell  announcer  for  radio,  tv  or 
combination.  24,  vet,  college  plus  experience. 
For  photo  and  tape  write  Box  753G,  BROAD- 
CASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


Breezy,  versatile  deejay  with  experience.  In- 
diana, Ohio,  Kentucky,  area.  Box  748G,  BROAD- 
CASTING. 


Country  music  personality  looking  for  steady 
employment  in  south-east.  Have  thorough 
knowledge  of  my  music.  May  I  send  you  a  tape? 
Write  Box  749G,  BROADCASTING. 


No  box  tops  needed,  just  complete  this  sentence, 
we  would  like  your  tape  and  picture  because. 
Act  now.  Box  754G,  BROADCASTING. 


Available  immediately.  1st  phone  announcer,  no 
maintenance.  $80,  no  car.  Box  759G,  BROAD- 
CASTING. 


Announcer,  4  years  experience,  mid-twenties,  all 
phases  of  radio:  News,  sports,  dj,  idea  man  for 
production  tapes.  Married.  $100  minimum.  Look- 
ing for  station  wth  possible  advancement.  Now 
employed.  Box  764G,  BROADCASTING. 


"Do-everything-announcer,"  wants  small  mar- 
ket full  time.  One  year  part-time  experience. 
Box  769G,  BROADCASTING. 


Robert  T.  Spaudling  announcer-personality  disc 
jockey,  friendly  commercial,  good  news.  Box 
771G,  BROADCASTING. 


Announcer  light  but  good  experience,  much  po- 
tential. Desires  music,  news  indie.  Tape,  travel. 
Box  772G,  BROADCASTING. 


Non-Caucasian:  New  York  girl,  desires  dj/news- 
caster  position.  Experienced.  College.  Very  at- 
tractive. Excellent  diction.  Box  773G,  BROAD- 
CASTING. 


Hungry  for  talent?  Be  the  first  to  send  for  my 
tape  and  get  someone  who  can  really  sell.  Mar- 
ried, veteran,  ready  to  travel.  Box  T74G, 
BROADCASTING. 


Sportscaster  desires  baseball,  basketball,  football. 
Also  news,  dj,  operate  board.  Married,  college, 
vet.  Best  offer.  Go  anywhere.  Box  775G,  BROAD- 
CASTING. 


Fast!  Clever!  Voice!  College,  single,  27,  experi- 
enced. Take  me  and  get  a  lot  for  your  disc 
jockey  money,  workwise,  that  is!  Box  779G, 
BROADCASTING. 


First  class  announcer,  1st  class  phone,  3  years 
experience,  S100.  Box  780G,  BROADCASTING. 


DJ  announcer,  negro,  experienced  news,  com- 
mercials, operate  board.  Prefer  south  or  south- 
west. Box  786G,  BROADCASTING. 


This  is  a  radio  man!  Six  years.  First  phone.  DJ- 
sportscaster-copywriter,  creative  production 
work.  Also  knows  managerial  side.  14215  River- 
side Drive,  Van  Nuys,  California. 


Country  and  western  dj.  Due  to  a  change  to  a 
combination  operation.  WKTC  is  forced  to  part 
with  one  of  Charlotte's  top  c  &  w  disc  jockies. 
We  highly  recommend  this  man,  who  will  fit 
your  needs  for  a  dependable  all-around  c  &  w 
disc  jockey.  For  further  information  call  the 
Manager  or  Program  Director  of  WKTC,  Char- 
lotte, N.  C.,  Edison  3-1102. 


Permanent  position.  Announcer,  or  news  dept. 
quality  station.  Experience  dates  back  ten  years. 
T.  Jerome  Bishop,  3301  Proctor  Street,  Charles- 
ton Heights,  S.  C. 


Announcer-disc  jockey  platter  specialties.  3 
years  experience.  Strong  commercials,  news — 
permanent  position  wanted.  Young,  single,  eager. 
Hard  worker.  Tape,  resume,  references.  Reno 
Martin,  681  Seymour  Drive,  North  Augusta,  S.  C, 
TAylor  4-7332. 


News  director,  newscaster,  and  news  commenta- 
tor with  ten  years  successful  news  commentating 
in  northwest.  Public  relations.  Recognized  edi- 
torialist. Seeking  stable  connection.  Jess  Mason, 
Country  Editor  of  the  Air,  Carson  City,  Nevada. 


Available!!!  A  Mike  that  makes  money.  Good 
looking,  top  flight,  known  personality  to  bring 
you  overwhelming  response  from  sponsor  and 
listeners.  Wire,  write,  or  call  after  7  p.m.:  Mike 
Pace,  327  Bradford  St.,  Brooklyn  7,  N.  Y.,  EVer- 
green  5-0153. 


Technical 


Engineer-announcer-Spanish  and  English.  Ten 
years  presentation  Spanish  programs  with  large 
following,  excellent  maintenance,  excellent 
Spanish,  first  class  phone.  Reply  Box  693G, 
BROADCASTING. 


Engineer:  Sober,  single,  solid  background,  salary 
open.  Experienced  all  radio.  Box  723G,  BROAD- 
CASTING 


The  BIG  MONEY  goes  to 

F.C.C.  LICENSED  MEN 

F.C.C.  License  — the  Key  to  Better  Jobs 

An  F.C.C.  commercial  (not  amateur) 
license  is  your  ticket  to  higher  pay  and 
more  interesting  employment.  This  li- 
cense is  Federal  Government  evidence  of 
your  qualifications  in  electronics.  Em- 
ployers are  eager  to  hire  licensed  tech- 
nicians. 

Grantham  Training  Prepares  You 

Grantham  School  of  Electronics  special- 
izes in  preparing  students  to  pass  FCC 
examinations.  We  train  you  quickly  and 
well.  All  courses  begin  with  basic  funda- 
mentals— NO  previous  training  required. 
A  beginner  may  qualify  for  his  first  class 
FCC  license  in  as  little  as  12  weeks. 

Learn  by  Mail  or  in  Residence 

The  Grantham  F.C.C.  License  Course  in 
Communications  Electronics  is  available 
by  correspondence  or  in  resident  classes. 
You  may  enroll  for  either  type  course  at 
any  of  the  three  Grantham  Schools  —  at 
Washington,  Hollywood,  or  Seattle. 

Write  for  Free  Booklet 

For  our  free  booklet  giving  complete  de- 
fails  concerning  our  F.C.C.  license  training, 
write  to  the  Grantham  School  nearest  you 
and  ask  for  Booklet  89-R. 

WASHINGTON  Grantham  School  of  Electronics 
77        821 -19th  Street,  N.  W. 
«■       Washington  6,  D.  C. 

HOLLYWOOD    Granlhani  Scn°o1  of  Electronics 
«. I  IP       1505  N.  Western  Avenue 
bflllr.       Hollywood  27,  California 

SEATTLE      Grantham  School  of  Electronics 

lA/nOU       408  Marion  Street 
WAoli.      Seattle,  Washington 


Page  114    •    November  24,  1958 


Broadcasting 


RADIO 


TELEVISION 


TELEVISION 


Situations  Wanted — (Cont'd) 


Technical 


Communications  officer,  Maritime  service,  desires 
broadcast  or  television  position  west  or  south- 
west. No  announcing;  first  phone;  12  years 
electronics,  including  l>/2  broadcasting;  LaSalle 
Business  graduate,  accounting  student.  Alban 
Hatzell,  Box  252,  Phillipsburg,  Kansas. 


Production-Programming,  Others 


Newsman.  10  years  experience,  includes  broad- 
casting, reporting,  network  writing.  State  Pea- 
body  award  winner,  journalism  degree.  Box  672G, 
BROADCASTING. 


Never  topped  on  tv.  #1  rated  newscaster,  7 
years  big  eastern  market  am-tv.  Network  ex- 
clusives,  creative  writer  documentaries.  College 
through  masters — 34,  married,  excellent  voice, 
appearance,  character.  Power-boost  for  your 
station.  Box  690G,  BROADCASTING. 


Newsman:  Former  news  director  with  announc- 
ing and  production  background,  desires  oppor- 
tunity for  on  the  spot  coverage  of  local  news. 
Has  tape  mobile  unit  and  police  radio.  East 
only.  Box  752G,  BROADCASTING. 


Newsman,  experienced  all  phases  radio-tv  news; 
emphasis  "depth"  reporting.  Journalism  degree; 
7  years  with  leading  bureau;  2  years  college 
journalism  teaching.  Veteran;  32;  top  references. 
Available  June  59;  must  decide  by  January  1. 
Prefer  southwest  or  midwest.  Box  762G,  BROAD- 
CASTING. 


TELEVISION 


Help  Wanted 


Sales 


CBS  affiliate  in  Kentucky  needs  aggressive, 
imaginative  salesman.  Opportunity  to  grow  with 
present  station  and  chain.  Address  complete 
details  to  Box  756G,  BROADCASTING. 


Want  permanent  hard-working  salesman  for 
progressive  southwestern  location.  No  place  for 
hot-shots  or  high-pressure  artists.  If  you  have 
good  educational  background,  and  if  you  have 
had  tv  sales  experience,  or  have  been  sales  man- 
ager or  manager  of  small  market  radio  station, 
and  maybe  had  some  announcing  experience 
also,  and  if  you  sincerely  want  to  work  hard  to 
merit  advancement  to  administrative  respon- 
sibility, then  write  Box  760G,  BROADCASTING. 


Announcers 


Announcer — midwest  television  station.  Televi- 
sion experience  not  necessary,  but  radio  back- 
ground is  a  must.  Prefer  man  from  Illinois,  In- 
diana, Iowa,  Missouri  area.  Young,  willing  to 
learn  and  grow  with  top  rated,  progressive  sta- 
tion. Salary  open,  based  on  experience  and  abil- 
ity. Send  pictures  and  complete  background,  in- 
cluding available  date  to  Box  668G,  BROAD- 
CASTING. 


Technical 


Maintenance  supervisor:  for  tv  station  increasing 
power.  Must  have  experience  in  installation  of 
equipment  and  good  maintenance  man.  Leader- 
ship needed  to  train  inexperienced  personnel. 
Opportunity  to  grow  with  growing  station.  Box 
704G,  BROADCASTING. 


Two  engineers  needed  by  south  Texas  vhf  sta- 
tion. Box  743G,  BROADCASTING. 


Immediate  opening  for  experienced  video  en- 
gineer with  progressive  vhf  station.  Contact 
Chief  Engineer,  WJBF,  Augusta,  Ga. 


Production-Programming,  Others 


Young  lady  wanted,  age  18  to  24,  attractive,  for 
television  programs  and  office  work,  small  east- 
ern station,  $60.00  plus  talent  per  week.  Must 
be  free  to  travel.  Send  picture  and  data  to 
Box  600G,  BROADCASTING. 


Photographer-commercial  artist.  Man  or  woman 
who  can  handle  layout  and  slide  photography  for 
southern  vhf  full  power  station.  TV  experience 
not  essential  if  you  have  proof  of  ability.  Box 
734G,  BROADCASTING. 


Continuity  writer  for  full  power  vhf  south.  Can 
open  door  to  sales  or  production  career.  Box 
735G,  BROADCASTING. 


Situations  Wanted 


Management 


TV — station  or  sales  manager.  Mature  man  with 
ten  years  in  management  of  top  market  station. 
Ran  sales  office  in  New  York,  Chicago,  etc.  Cre- 
ated impressive  revenue.  Planned  programming, 
bought  films,  etc.  Now,  advertising  manager 
major  market  daily  with  desire  to  return  to  tv. 
Good  radio  background,  too.  Box  669G,  BROAD- 
CASTING. 


Sales 


Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 


Announcers 


Sports  announcer — disc  jockey-salesman,  9  years 
radio-tv.  Married.  Available  immediately.  Box 
646G,  BROADCASTING. 


Announcer-producer.  TV,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  676G, 
BROADCASTING. 


Experienced  announcer-director,  presently  em- 
ployed, mature,  quality  type-booth,  on  camera, 
news,  weather,  commercials,  program  host.  Mar- 
ried, veteran,  theatrical  background.  Box  689G, 
BROADCASTING. 


Available  December  1st,  experienced  announcer, 
very  good  appearance  on  camera,  currently  em- 
ployed in  200,000  market,  photo  available.  Mar- 
ried, college,  7  years  radio.  Minimum  $125.  Pre- 
fer southwest.  Box  761G,  BROADCASTING. 


Newscaster  with  compelling  voice  writes  clear, 
crisp  professional  newscasts  radio  and  television. 
Network  and  local  news  background.  Dependable 
family  man.  Box  776G,  BROADCASTING. 


Technical 


Color  experience  6  years  in  studio  operation  con- 
struction and  maintenance.  Family  man,  desires 
good  pay  and  security.  Box  781G,  BROADCAST- 
ING. 


Married,  28,  have  first,  willing  to  travel,  have 
training,  need  experience,  desire  to  work  in  a 
tv  station  or  transmitter  as  an  engineer.  Box 
787G,  BROADCASTING. 


Production-Programming,  Others 


Sportscaster,  seven  years,  big  ten  sports.  Now 
with  O&O  newsroom.  Vet,  MSJ,  pilot,  profes- 
sional photographer.  Box  619G,  BROADCAST- 
ING. 


Top  announcer,  personality,  news.  Age  28,  mar- 
ried, family,  wealth  of  experience  including  net- 
work tv.  Strong  commercials.  Presently  em- 
ployed. Relocate  west  of  Mississippi.  Minimum 
$600.  Resume.  Box  721G,  BROADCASTING. 


News  director  employed  medium  market  wants 
staff  job  or  better  with  larger  news  operation. 
Experienced  movie  cameraman  (personally  filmed 
over  1500  stories  and  SOF  past  two  years),  film 
editor,  writer  of  daily  newscasts.  Authoritative 
on-camera  delivery.  Veteran,  degree.  Box  724G, 
BROADCASTING. 


New  ideas.  Three  years  network  production  and 
creative  experience.  Single.  Travel  anywhere. 
Box  745G,  BROADCASTING. 


Photographer:  Well  experienced  and  educated. 
For  last  two  years  have  handled  all  news  and 
commercial  photography  for  midwest  station. 
Excellent  references.  Will  relocate  anywhere. 
Box  750G,  BROADCASTING. 


TV  traffic  manager.  Experienced,  single,  female. 
Complete  resume  on  request.  Box  755G,  BROAD- 
CASTING. 


Make  your  local  look  like  net  with  top-notch 
television  operations  manager  and  program  di- 
rector. Experience  all  phases.  On-camera  every- 
thing, young,  energetic.  B.S.  radio  and  television. 
Work  is  middle  name.  Currently  employed  in 
top-rated  vhf.  Wants  progressive  station.  Box 
768G,  BROADCASTING. 


Starter — Any  tv  production  assignment,  camera, 
floor  manager,  audio,  td,  or  any  studio  and  con- 
trol room  operations.  College  grad,  communica- 
tions. Double  as  announcer.  Draft  exempt.  Will 
travel  immediately.  Good  references.  Box  777G, 
BROADCASTING. 


Director  with  7  years  experience  in  film  and  live 
tv  directing  wishes  to  relocate.  Currently  em- 
ployed in  large  midwest  indie  tv  station  as 
director.  Family  man.  Box  778G,  BROADCAST- 
ING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


TV  cameraman.  2  years  with  large  vhf  station 
(now  black).  Experience  studio,  control  room, 
promotion,  sales,  record  hops  for  top  dj's,  record 
promotion,  full  of  ideas,  loves  to  hustle.  Or  radio 
program  director  (new  station).  Prefers  east, 
New  England  and  south.  Write  Box  782G, 
BROADCASTING. 


Top  tv  program  and  production  director,  also 
excels  in  announcing.  Five  and  half  years  tv. 
Age  34,  single.  Eleven  years  same  station.  Cur- 
rently employed  as  program  production  director. 
Excellent  references  from  present  employer.  In- 
terested in  Rocky  Mountain,  southwest  or  west. 
Tape  and  photo  available  on  request.  Owen  C. 
Moore,  Jr.,  Box  670,  Roswell,  N.  M. 


FOR  SALE 


Stations 


West.  Ideal  climate.  Daytime,  music  and  news. 
Big  market.  Box  731G,  BROADCASTING. 


Florida  station,  1  kw  in  small  market.  A  neat 
well  run  operation,  accepted  in  market.  Can  be 
leased-purchased  with  $10,000  down.  All  equip- 
ment nearly  new.  Write  Box  741G,  BROADCAST- 
ING. 


Rocky  Mountain  high  profit  full  timer.  Top  rated 
in  market.  Annual  gross  $135,000.  Priced  at  less 
than  gross  for  cash,  or  V-k  times  gross  on 
terms.  Excellent  real  estate  included.  Box  744G, 
BROADCASTING. 


Gulf  coast  fulltimer,  making  money.  $175,000, 
29%  down.  Patt  McDonald,  Box  9322,  Austin, 
Texas.  GL.  3-8080. 


Gulf  south  states  small  market  stations  (7), 
prices  ranging  $35,000  to  $125,000,  terms.  Chap- 
man Company,  1182  West  Peachtree,  Atlanta. 


Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


New  England  small  market  stations  (3),  $50,000; 
$100,000;  $200,000;  terms.  Chapman  Company,  1270 
Avenue  of  Americas,  New  York. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


Florida  medium  market  stations  (4)  $90,000  to 
$225,000,  terms.  Chapman  Company,  1182  West 
Peachtree,  Atlanta. 


Equipment 


Used  rear  screen  projector,  good  condition  $750. 
Box  784G,  BROADCASTING. 


Two  RCA  70B  vertical/modified  lateral  turn- 
tables, excellent  mechanical  condition.  NAB  fil- 
ters. Minus  20  dbm  out,  individual  booster  am- 
plifiers. One  precision  four  channel  RCA  fre- 
quency-limit monitor,  type  303A,  1.5  to  45  mc. 
Work  shops  associates  type  3XA  colinear  anten- 
na, 152  to  162  mc,  3  db  gain  horizontal  non- 
directional.  Fine  for  relay  pickup.  Technical 
Director,  KXYZ,  Houston. 


Several  second-hand  galvanized  Stainless,  Inc. 
AM  Towers.  Ace  High  Tower.  Box  55,  Green- 
ville, North  Carolina. 


Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00.  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


WANTED  TO  BUY 


Stations 


AM  or  fm  station  in  or  near  metropolitan  city 
by  church-non  profit  corp.  Strictly  confidential. 
Box  732G,  BROADCASTING. 


Cash  for  profitable  or  unprofitable  station  in 
western  Pennsylanvia  or  N.  Y.  No  brokers.  Box 
742G,  BROADCASTING. 


Operator-owner  wishes  to  buy  medium  market 
am  station.  Approximately  $50,000  down.  Box 
767G,  BROADCASTING. 


Broadcasting 


November  24,  1958    •    Page  115 


WANTED  TO  BUY 


Equipment 


Western  Electric  consoles  model  23,  turntables, 
microphones  and  what  have  you.  Box  736G, 
BROADCASTING.  

Used  250  fm  complete  with  monitors.  Immediate 
need.  State  best  price  and  condition.  Box  737G. 
BROADCA  STING.  

AM-FM  isolation  unit.  Cash.  KVMA,  Magnolia, 
Arkansas. 

Used  studio  console  or  consolette,  in  working 
condition.  WBSR,  P.  O.  Box  5668,  Pensacola, 
Florida. 

Tape  playback  machine-Presto  PB-17.  Radio 
Station  WMHE,  4665  W.  Bancroft  St.,  Toledo  7, 
Ohio. 

INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School, 
1150  West  Olive  Avenue,  Burbank,  California. 


RADIO 


Help  Wanted 


Announcers 


WANTED . 


No.  1  Deejay  for 
No.  1  Station. 
Send  tape,  photo, 
resume  now ! 


Box  725G,  BROADCASTING. 


3iK 


MORNING    MAN    NEEDED    IN  MAJOR 
SOUTHERN    MARKET.   EXCELLENT  SAL- 
*  ARY    FOR    RIGHT    MAN.    SEND   TAPE,  ! 
RESUME.  PHOTO  TO: 

BOX  747G,  BROADCASTING. 


rxx: 


DihC 


Production -Programm ing,  O th ers 


^///////////////////////////////////////////////////////A 


WANTED  AT  ONCE 

For  WPOM,  5000  watt  Daytimer— Open- 
ing about  December  15.  Top-flight  Pro- 
gram Director,  also  First  Ticket  Combo- 
man.  Rush  complete  resume,  tape,  photo, 
salary  expected  to  William  A.  Knight,  R 


^  General  Manager,  WPOM,  P.  O.  Box  1470, 
n  Pompano  Beach,  Florida. 


TELEVISION 


Help  Wanted 


Announcers 


TV  &  RADIO  ANNOUNCER 

to  do  top  grade  commercial  radio-TV 
air  work  in  market  of  over  550,000  sets. 
TV  experience  preferred,  but  will  con- 
sider TV  potential  if  no  experience.  Send 
tape,  photo,  qualifications  data  to  Pro- 
gram Manager,  WAVE-TV,  334  E.  Broad- 
way, Louisville  2,  Kentucky. 


Page  116    •    November  24,  1958 


FOR  THE  RECORD   continued  from  page  112 


continue  operating  station  WLWI  on  ch.  13  with- 
out prejudice  to  any  action  Commission  may 
take  in  its  ultimate  determination,  and  (3)  dis- 
missed as  moot  pleading  by  WIBC  for  disqual- 
ification of  Comr.  T.  A.  M.  Craven  in  this  pro- 
ceeding since  Comr.  Craven  will  not  participate 
in  any  of  further  proceedings  ordered  by  Court 
in  this  matter. 

By  memorandum  opinion  and  order.  Commis- 
sion (1)  granted  motion  by  Gillespie  Bcstg.  Co. 
(KNAF),  Fredericksburg,  Tex.,  to  strike  reply  of 
Red  River  Valley  Bcstg.  Corp.  (KRRV)  Sherman, 
Tex.,  and  (2)  denied  petition  by  KRRV  for  stay 
of  effective  dates  of  Sept.  4  decision  granting 
application  of  KNAF  to  change  facilities  from 
1340  kc,  250  w  unl.,  to  910  kc,  1  kw  D,  and  of 
subsequent  issuance  of  construction  permit  to 
KNAF,  pending  action  upon  KRRV  petition  for 
rehearing.  Comr.  Lee  voted  for  stay  in  dissenting 
statement. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  motion  by  Cleveland  Bcstg.  Inc. 
(WERE),  Cleveland,  Ohio,  to  enlarge  and  change 
issues  in  proceeding  on  application  of  County 
Bcstg.  Co.  for  new  am  station  to  operate  on  1300 
kc,  1  kw  D,  in  Clarion,  Pa.  Comr.  Lee  concurred; 
Comr.  Cross  dissented. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Crawfordsville  Bcstrs. 
Inc.,  Crawfordsville,  Ind.,  to  reopen  record  in 
proceeding  on  its  application  and  that  of  J.  E. 
Willis,  Lafayette,  Ind.,  for  new  am  stations  to 
operate  on  1410  kc,  1  kw  D,  DA,  to  inquire  into 
Willis'  financial  qualifications.  Initial  decision  of 
Mar.  19  looked  toward  granting  Willis  and  deny- 
ing Crawfordsville. 

Hearing  Examiner  H.  Gifford  Irion  issued 
second  supplement  looking  toward  setting  aside 
initial  decision  and  first  supplement  and  denying 
application  of  Town  and  Country  Radio  Inc.,  for 
new  am  station  to  operate  on  1150  kc,  500  w  D, 
DA,  in  Rockford,  111. 

Commission  on  Nov.  19  directed  preparation  of 
document  looking  toward  denying  petition  by 
Jackson  Bcstg.  &  Television  Corp.  for  stay  of 
effective  date  of  Sept.  3  decision  which  granted 
applications  of  Television  Corp.  of  Michigan 
Inc.,  and  State  Board  of  Agriculture  for  new  tv 
stations — commercial  and  educational,  respec- 
tively— to  operate  on  ch.  10  on  share-time  basis 
in  Onondaga,  Mich.,  conditioned  that  State  Board 
of  Agriculture  surrender  its  permit  for  educa- 
tional station  WKAR-TV,  ch.  60,  East  Lansing, 
Mich.,  and  which  denied  competing  applications 
of  Triad  Television  Corp.,  Booth  Bcstg.  Co.,  and 
Jackson  Bcstg.  &  Television  Corp.  seeking  same 
channel  in  Parma,  Mich.  Petition  for  rehearing 


TELEVISION 


Help  Wanted 


Technical 


We  are  looking  for  men  who  want 
commercial  or  military  field  engineer- 
ing assignments  in  the  installation 
and  servicing  of  television  systems  at 
domestic  and  overseas  locations.  Ex- 
cellent starting  salaries  and  living 
allowances. 

Applicants  should  be  thoroughly 
grounded  in  overall  television  station 
or  radar  system  maintenance,  have 
two  or  more  years  acci-edited  tech- 
nical school  training  and  three  years 
experience. 

All  replies  held  in  strict  confidence. 
Send  resume  to  Supervisor,  Field  En- 
gineering, 

Dage  Television  Division 
Thompson  Ramo  Wooldridge  Inc. 
Michigan  City,  Indiana 


FOR  SALE 


Stations 


THE  PIONEER  FIRM  OF  TELEVISION 

AND    RADIO  MANAGEMENT 
CONSULTANTS— ESTABLISHED  1946 
NEGOTIATIONS  MANAGEMENT 
APPRAISALS  FINANCING 

HOWARD  S.  FRAZIER,  INC. 

1736  Wisconsin  Ave.,  N.W. 
Washington  7,  D.  C. 


filed  by  Jackson  is  pending  Commission  consid- 
eration. Announced  Nov.  19. 

Commission  on  Nov.  19  directed  preparation  of 
document  looking  toward  denying  application  of 
Greenwich  Bcstg.  Corp.  for  new  am  station  to 
operate  on  1490  kc,  250  w  unl.,  in  Greenwich, 
Conn.  Dec.  19,  1957,  initial  decision  looked  to- 
ward action.  Announced  Nov.  19. 

Commission  on  Nov.  19  directed  preparation  of 
document  looking  toward  denying  petition  by 
Straits  Bcstg.  Co.  for  reconsideration  of  July  28 
decision  which  granted  application  of  Midwest- 
ern Bcstg.  Co.  for  new  tv  station  to  operate  on 
ch.  4  in  Cheboygan,  Mich.,  and  denied  competing 
application  of  Straits.  Announced  Nov.  19. 


Routine  Roundup 


ACTIONS  ON  MOTIONS 
By  Commissioner  Robert  T.  Bartley 
on  November  12 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Nov.  10  to  file  exceptions  to 
initial  decision  in  proceeding  on  am  applications 
of  Historyland  Radio  and  Star  Bcstg.  Corp., 
Fredericksburg,  Va. 

By  Hearing  Examiner  Herbert  Sharfman 
on  November  13 

Granted  petition  by  Alvarado  Television  Co. 
for  extension  of  time  from  Dec.  1  to  Jan.  12, 
1959,  to  file  proposed  findings  of  fact  and  conclu- 
sions and  to  Jan.  26  for  replies  in  proceeding  on 
application  of  Video  Independent  Theatres  Inc. 
(KVIT),  Santa  Fe,  N.  M.,  for  mod.  of  cp. 

Continued  hearing  from  Nov.  17  to  Dec.  22  on 
applications  of  Wabash  Valley  Bcstg.  Corp. 
(WTHI-TV,  ch.  10),  Terre  Haute,  Ind.,  for  re- 
newal of  license  and  Livesay  Bcstg.  Co.,  for  new 
tv  station  to  operate  on  ch.  10  in  Terre  Haute. 

Scheduled  prehearing  conference  for  Dec.  4  on 
applications  of  KPOJ  Inc.,  et  al.,  for  new  tv  sta- 
tions to  operate  on  ch.  2  in  Portland,  Ore. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  November  13 

On  own  motion  scheduled  oral  argument  at 
9  a.m.,  Nov.  19  on  question  of  whether  present 
hearing  scheduled  should  be  modified,  and  dis- 
missed as  moot  joint  petition  by  four  applicants 
for  revision  of  hearing  schedule  in  proceeding  on 
applications  of  Community  Telecasting  Corp., 
Moline,  111.,  et  al.,  for  cps  for  new  tv  stations  to 
operate  on  ch.  8  in  Moline,  111. 

Granted  petition  by  Binder-Carter-Durham 
(WAMM),  Flint,  Mich.,  for  leave  to  amend  its 
am  application  to  specify  an  additional  tower 
and  change  directional  ant.  pattern  in  consoli- 
dated proceeding. 

Ordered  that  engineering  exhibits  in  proceed- 
ing on  application  of  Irving  Braun  (WEZY). 
Cocoa,  Fla.,  for  mod.  of  cp,  shall  be  exchanged 
on  or  before  Dec.  4,  and  that  hearing  shall  com- 
mence at  9  a.m.,  Dec.  12. 

By  Hearing  Examiner  Millard  F.  French 
on  November  13 

Continued  prehearing  conference  from  9  a.m., 
Nov.  18,  to  9  a.m.,  Nov.  26,  on  am  application  of 
Cherokee  Bcstg.  Co.,  Centre,  Ala. 

Granted  petition  by  Henderson  County  Bcstg. 
Co.  (KBUD),  Athens,  Tex.,  for  continuance  of 
date  for  exchanging  enginering  exhibits  from 
Nov.  14  to  Nov.  28  in  proceeding  on  its  am  ap- 
plication and  that  of  University  Advertising  Co., 
Highland  Park,  Tex. 

By  Hearing  Examiner  Thomas  H.  Donahue 

on  November  12 
On  motion  of  Pan  American  Radio  Corp.,  Tuc- 
son, Ariz.,  and  with  consent  of  all  other  parties 
to  proceeding  on  its  am  application  and  that  of 
Vernon  G.  Ludwig,  Benson,  Ariz.,  continued 
hearing  from  Nov.  17  to  Nov.  18. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  dates  shown 
Granted  motion  by  Columbia  Bcstg.  System 
Inc.,  for  extension  of  time  from  Nov.  14  to  Nov. 
21  to  file  reply  findings  and  conclusions  in  pro- 
ceeding on  am  application  of  Bridgeport  Bcstg. 
Co.  (WICC),  Bridgeport,  Conn.  Action  Nov.  12. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

Granted  petition  by  Eleven  Fifty  Corp.,  Capitol 
Heights,  Md.,  to  extent  that  it  seeks  dismissal  of 
its  application  and-denied  in  other  respects;  dis- 
missed application"  with  prejudice  and  jretained 
in  hearing  status  remaining  am  applications  in 
consolidated   proceeding.  Action   Nov.  12. 

Scheduled  hearings  on  dates  shown  in  follow- 
ing proceedings:  Jan.  7 — Applications  of  KPOJ 
Inc.,  Portland,  Ore.,  et  al.,  for  new  tv  stations  to 
operate  on  ch.  2  in  Portland,  Ore.;  am  applica- 
tion of  Oroville  Bcstrs.  (KMOR),  Oroville,  Calif., 
for  renewal  of  license  and  application  of  James 
E.  Walley  for  am  facilities  in  Yuba  City,  Calif. 
Jan.  9 — am  applications  of  Russell  G.  Salter  Inc., 
Dixon,  111.,  et  al.;  Old-Belt  Bcstg.  Corp.  (WJWS), 
South  Hill,  Va.,  and  John  Laurino,  Scotland 
Neck,  N.  C.  Actions  Nov.  7. 

By  Hearing  Examiner  Millard  F.  French 
on  November  12 

Continued  hearing  from  Nov.  12  to  Dec.  3, 
4  p.m.,  in  matter  of  assignment  of  call  letters 
KOFY  to  Intercontinental  Broadcasting  Corp.  for 
its  am  station  in  San  Mateo, .  Calif, 

By  Hearing  Examiner  J.  D.  Bond, 
on  November  12 

Granted  petition  by  W.  A.  Pomeroy,  Tawas 

Broadcasting 


AM 
FM 
TV 


SUMMARY  OF  COMMERCIAL  BROADCASTING 

Compiled  by  BROADCASTING  through  Nov.  19 

ON  AIR  CP         TOTAL  APPLICATIONS 

Lie                          Cos  No*  on  air  For  n,w  station* 

3,270                  42  97  579 

543                  25  108  71 

4321                 79  107  100 


OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Nov.  19 
VHF  UHF 

Commercial  430  81 

Non-Commercial  28  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Oct.  31 


TOTAL 

511" 
36* 


AM 

FM 

TV 

Licensed  (all  on  air) 

3,270 

543 

43  21 

CPs  on  air  (new  stations) 

37 

19 

76* 

CPs  not  on  air  (new  stations) 

98 

111 

109 

Total  authorized  stations 

3,405 

673 

664 

Applications  for  new  stations  (not  in  hearing) 

452 

33 

49 

Applications  for  new  stations  (in  hearing) 

114 

29 

52 

Total  applications  for  new  stations 

566 

62 

101 

Applications  for  major  changes  (not  in  hearing) 

414 

26 

41 

Applications  for  major  changes  (in  hearing) 

46 

0 

16 

Total  applications  for  major  changes 

460 

26 

57 

Licenses  deleted 

0 

0 

2 

CPs  deleted 

0 

0 

1 

1  There  are,  in  addition,  eight  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

8  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 

16J  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


City-East  Tawas,  Mich.,  to  enlarge  the  scope  of 
further  hearing  to  commence  on  Nov.  17  on  his 
am  application,  et  al.;  reopened  record  and  en- 
larged issues  to  permit  offering  of  additional 
evidence  by  Pomeroy  relating  to  electrical  inter- 
ference between  his  proposed  station  and  newly 
constructed  station  in  Blind  River,  Ontario. 
By  Hearing  Examiner  Charles  J.  Frederick 
on  November  12 

Granted  petition  by  Kenneth  G.  and  Misha  S. 
Prather,  Boulder,  Colo.,  for  leave  to  amend  their 
am  application  to  specify  power  of  500  w  in 
lieu  of  1  kw. 

By  Commissioner  Robert  T.  Bartley 
on  November  10 

Granted  petition  by  Herbert  Muschel  for  ex- 
tension of  time  to  Nov.  19  to  file  exceptions  and 
requests  for  oral  argument  in  proceeding  on  his 
application  for  new  fm  station  in  New  York, 
N.  Y.,  et  al.  . 

Granted  motion  by  Plains  Television  Corp. 
(WICS,  ch.  20),  Springfield,  111.,  for  extension  of 
time  to  Nov.  17  to  file  response  to  oppositions  to 
Plains'  petition  to  intervene,  enlarge  issues,  etc., 
in  proceeding  on  applications  of  Wabash  Valley 
Bcstg.  Corp.,  for  renewal  of  license  of  station 
WTHI-TV  (ch.  10)  Terre  Haute,  Ind.,  and  Livesay 
Bcstg.  Co.,  for  new  tv  station  to  operate  on  ch. 
10  in  Terre  Haute. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  November  10 

Closed  record  in  proceeding  on  application  of 
South  Kentucky  Bcstrs.  (WRUS),  Russellville, 
Ky.,  and  ordered  applicant  to  file  proposed  find- 
ings of  fact  and  conclusions  by  Dec.  8,  and  reply 
findings,  if  any,  by  Dec.  19. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  November  10 

Issued  order  governing  course  of  hearing  on 
am  applications  of  M.V.W.  Radio  Corp.,  San 
Fernando,  Calif.,  et  al. — exchange  of  engineering 
exhibits,  Jan.  5,  1959;  engineering  conference, 
Jan.  15,  1959;  future  prehearing  conference,  Feb. 
2,  1959,  and  hearing  Feb.  5,  1959. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  November  10 

Granted  joint  motion  by  Wabash  Valley  Bcstg. 
Corp.,  and  Illiana  Telecasting  Corp.,  for  con- 
tinuance of  dates  designated  for  various  pro- 
cedural steps  in  proceeding  on  their  applications 
for  new  tv  stations  to  operate  on  ch.  2  in  Terre 
Haute,  Ind. — for  exchange  of  exhibits  from  Nov. 
10  to  Jan.  12,  further  prehearing  conference  from 
Nov.  19  to  Jan.  21,  and  hearing  from  Dec.  1  to 
Feb.  2,  1959. 

By  Hearing  Examiner  Millard  F.  French 
on  November  10 

On  own  motion,  continued  prehearing  confer- 
ence from  Nov.  12  to  Dec.  3  in  proceeding  on  am 
application  of  South  County  Bcstg.  Co.,  Wick- 
ford,  R.  I. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  dates  shown 

Granted  petition  by  Valley  Telecasting  Co. 
(WFRV-TV,  ch.  5),  Green  Bay,  Wis.,  except  as 
to  date  requested  for  exchange  of  affirmative 
evidence  in  proceeding  on  application  of  M  &  M 
Bcstg.  Co.  (WMBV-TV,  ch.  11),  Marinette,  Wis.; 
on  own  motion,  extended  to  Nov.  12  date  for 
exchange  of  affirmative  evidence  and  hearing  is 
continued  to  Nov.  18,  at  2  p.m.  Action  Nov.  6. 

Received  in  evidence  CBS  Radio's  Exhibit  12 
and  closed  record  in  proceeding  on  fm  applica- 
tion of  South  Bay  Bcstg.  Co.  (KAPP),  Redondo 
Beach,  Calif.  Action  Nov.  10. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  dates  shown 

Reopended  record  on  am  applications  of  Fox 
Valley  Bcstg.  Co.,  Geneva,  111.,  Radio  Wisconsin 
Inc.  (WISC),  Madison,  Wis.,  and  Logansport 
Bcstg.  Corp.,  Aurora-Batavia,  111.,  and  scheduled 
oral  argument  on  petition  by  Logansport  for 
leave  to  amend  its  application  for  Nov.  12  at  2 
p.m.  Action  Nov.  10. 

BROADCAST  ACTIONS 

By  Broadcast  Bureau 
Actions  of  November  14 
WICC-AM-TV  Bridgeport,  Conn.— Granted  ac- 
quisition of  positive  control  by  Philip  Merryman, 
individually,   through  purchase  of  stock  from 
estate  of  G.  Gresham  Griggs. 

KBRC  Mount  Vernon,  Wash. — Granted  license 
covering  increase  in  daytime  power  and  instal- 
lation new  trans. 

KALT  Atlanta,  Tex.— Granted  cp  to  install 
new  trans. 

WMBN  Petoskey,  Mich. — Granted  cp  to  install 
new  ant.  system  and  increase  height  of  tower. 

WSOM  Salem,  Ohio — Granted  mod.  of  cp  to 
change  type  trans.;  condition. 

WBAB-FM  Babylon,  N.  Y. — Granted  mod.  of 
cp  to  change  type  of  ant.;  increase  ERP  to  670  w; 
ant.  height  to  110  ft.;  conditions. 

KBRO  Bremerton,  Wash. — Granted  mod.  of  cp 
to  change  ant. -trans,  location;  make  changes  in 
ground  system  and  change  type  trans.;  remote 
control  permitted. 

KFRC-FM  San  Francisco,  Calif. — Granted  mod. 
of  cp  to  change  ant. -trans,  location;  change 
studio  location  and  remote  control  point,  and 
ant.  system;  condition. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WNSM  Valparaiso- 
Niceville,  Fla.,  to  2-13-59;  KBRO  Bremerton, 
Wash.,  to  3-20-59;  KRCW  (FM)  Santa  Barbara, 
Calif.,  to  5-15-59;  KBCA  (FM)  Los  Angeles, 
Calif.,  to  1-30-59;  WRED  (FM)  Youngstown,  Ohio, 
to  1-15-59;  WCUE-FM  Akron,  Ohio,  to  6-30-59; 


KNOP  (TV)  North  Platte,  Neb.,  to  1-1-59. 

KGLA  Los  Angeles,  Calif.— Granted  change  of 
remote  control  authority  (second  remote  control 
point).  ,  , 

WPIN  St.  Petersburg,  Fla.— Granted  change  of 
remote  control  authority. 

Actions  of  November  13 

KDEC  Decorah,  Iowa— Granted  cp  to  change 
ant.-trans.  location  and  install  new  ant.  system; 
remote  control  permitted. 

KWLC  Decorah,  Iowa— Granted  cp  to  change 
ant.-trans.  location  and  install  new  ant.  system; 
remote  control  permitted. 

KD AY  Santa  Monica,  Calif.— Granted  request 
to  cancel  license  for  aux.  trans. 

WLOE-FM  Leabsville,  N.  C. — Granted  author- 
ity to  operate  at  reduced  power  from  6  kw  to 
4  kw  pending  application  for  license  to  operate 
on  reduced  power. 

KVHC  O'Neill,  Neb— Granted  extension  of 
authority  to  sign-off  at  7  p.m.  CST,  for  period 
ending  1-9-59. 

Actions  of  November  12 

WTIX  New  Orleans,  La.— Granted  license  cov- 
ering installation  of  new  trans,  as  aux.  trans,  at 
present  location  of  main  trans. 

WNRI  Woonsocket,  R.  I.— Granted  license  cov- 
ering installation  of  new  type  trans,  and  change 
studio  and  trans,  location. 

KSVC  Richfield,  Utah— Granted  license  cover- 
ing increase  of  daytime  power  from  1  kw  to  5 
kw,  installation  new  trans.,  make  changes  in 
ant',  system  and  change  type  trans. 

KILT  Houston,  Tex. — Granted  license  covering 
installation  of  new  type  trans,  as  aux.  trans,  at 
present  main  trans,  site;  and  license  covering 
installation  new  trans. 

WAEL  Mayaguez,  P.  R. — Granted  cp  to  change 
ant.-trans.  location. 

WLAV  Grand  Rapids,  Mich. — Granted  cp  to 
change  ant.-trans.  location,  change  ant.  and 
ground  system  and  install  new  trans.;  remote 
control  permitted. 

WBBQ-FM  Augusta,  Ga. — Granted  cp  to  re- 
place expired  cp  to  change  ant.-trans.  location; 
increase  ERP  to  19.3  kw;  change  ant.  height  to 
682.2  ft.;  make  changes  in  ant.;  remote  control 
permitted. 

WFKB  Key  West,  Fla. — Granted  mod.  of  cp  to 
change  type  trans. 

Actions  of  November  10 

KTCB  Maiden,  Mo. — Granted  acquisition  of 
positive  control  by  James  D.  Craft,  et  al.  (as 
family  group)  through  death  of  Charles  W.  Craft 
and  distribution  of  stock  to  Mary  Craft  and 
Shelby  Jean  Craft. 

WTSV-FM  Claremont,  N.  H. — Granted  license 
covering  ERP  and  ant.  changes. 

WMBD-TV  Peoria,  111. — Granted  cp  to  change 
ERP  to  vis.  678  kw,  aur.  339  kw;  change  type 
ant.  and  other  equipment;  ant.  670  ft. 

WKTV  Utica,  N.  Y. — Granted  mod.  of  cp 
(authorized  by  order  adopted  9-3-58)  to  change 
type  directional  ant.  system;  type  trans.,  install 
alternate  main  trans.;  and  make  other  equipment 
changes;  ERP  vis.  20.4  kw  DA,  aur.  10.2  kw  DA; 
ant.  1380  ft. 


WSJG  Miami,  Fla. — Granted  extension  of  com- 
pletion date  to  3-27-59. 

Action  of  November  7 

WKEY  Covington,  Va. — Granted  change  of  re- 
mote control  authority. 

NARBA  Notifications 

Notification  under  Provisions  of  Part  III,  Sec.  2 
of  North  American  Regional  Broadcasting 
Agreement 

550  kc 

CFNB  Fredericton,  N.  B.— 50  kw,  DA-2  U  Class 
III.  EIO  10-15-59  (PO:  550  kc,  5  kw  DA-N  III). 

CFBR  Sudbury,  Ont.— 1  kw,  ND  D  Class  III. 
Now  in  operation. 

590  kc 

CKAR  Huntsville,  Ont.— 1  kw,  DA-1  U  Class 

III.  Now  in  operation. 

600  kc 

CFCF  Montreal,  P.  Q.— 5  kw,  DA-1  U  Class  III. 
Now  in  operation  at  new  site  with  pattern 
notified  on  list  #101. 

620  kc 

CFCL  Timmins,  Ont.— 10  kw  D,  2.5  kw  N,  DA-2 
U  Class  III.  EIO  10-15-59  (PO:  580  kc,  1  kw  DA-1 
III). 

680  kc 

CJOB  Winnipeg,  Man.— 10  kw  D,  2.5  kw  N,  DA- 

N  U  Class  II.  Now  in  operation. 

730  kc 

CJNR  Blind  River,  Ont.— 1  kw,  DA-N  U  Class 
II.  Now  in  operation. 

800  kc 

CHRC  Quebec,  P.  Q.— 10  kw,  DA-1  U  Class  II. 
Now  in  operation. 

980  kc 

CFPL  London,  Ont.— 10  kw  D,  5  kw  N,  DA-2 
U  Class  III.  EIO  10-15-59  (PO;  980  kc,  5  kw  DA-2 
III). 

1220  kc 

CKDA  Victoria,  B.  C— 10  kw,  DA-1  U  Class  II. 
Now  in  operation. 

1280  kc 

CKDA  Victoria,  B.  C— 5  kw,  DA-1  Class  in. 
Delete  assign. — vide  1220  kc. 

CJMS  Montreal,  P.  Q.— 10  kw  D,  5  kw  N,  DA-2 
U  Class  III.  EIO  10-15-59  (PO:  1280  kc,  5  kw  DA-1 
III). 

1340  kc 

CKAR  Huntsville,  Ont.— 0.25  kw,  ND  U  Class 

IV.  Delete  assign. — vide  590  kc. 

1380  kc 

CKLC  Kingston,  Ont.— 5  kw,  DA-2  U  Class  III. 
Now  in  operation. 

1400  kc 

CKDH  Amherst,  N.  S.— 0.25  kw,  ND  U  Class  IV. 
Now  in  operation. 

1570  kc 

CHUB  Nanaimo,  B.  C— 10  kw,  DA-2  U  Class 
II.  EIO  11-15-58. 


Broadcasting 


November  24,  1958   •    Page  117 


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MONDAY  MEMO 


from  IVAN  HILL,  executive  vice  president,  Cunningham  &  Walsh,  Chicago 

Ivory  tower  is  no  place  to  run  a  store 


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It's  time  for  advertising  men  to  climb 
down  from  their  ivory  towers  for  a 
closer  look  at  what  is  happening  to  the 
nation's  political  economy.  While  they 
are  at  it,  they  might  also  take  an  even 
closer  look  at  their  own  professional 
techniques. 

In  this  era  of  continuous  and  rapid 
changes,  advertising  men  must  be  loyal 
to  the  free  enterprise  system.  This 
sounds  like  a  needless  admonition,  but 
stop  and  take  a  look  around.  We  stand 
up  and  clap  hands  for  free  enterprise 
and  democracy.  We  boast  of  American 
capitalism  and  economic  freedom. 

Yet  too  many  advertising  men  and 
advertisers  are  right  up  in  the  front 
ranks  of  those  who  condemn  the  ad- 
vertising profession  and  who  criticize 
those  who  engage  in  it.  It's  amazing 
that  we  appear  so  concerned  about 
maintaining  America  as  the  land  of 
freedom  and  opportunity  but  at  the 
same  time  relegate  advertising  to  the 
political  and  economic  doghouse. 

For  a  decade  or  more  many  econo- 
mists have  placed  increasing  importance 
on  advertising's  part  in  this  philosophy 
of  constant  change.  They  observe  that 
advertising  creates  innovation  and  in- 
novation creates  advertising.  We  live 
in  an  era  when  the  greatest  sin  is  stand- 
ing still.  As  technological  differences 
disappear,  advertising  and  brand  names 
must  play  a  far  more  important  role  in 
the  selling  of  products.  Are  we  recog- 
nizing the  increasing  burden  and  the 
new  responsibility  of  advertising  and 
brand  names  in  building  and  protecting 
the  individuality  and  the  freedom  of 
business  enterprises? 

It  is  well  that  we  appreciate  the  eco- 
nomic aspects  of  advertising  but  what 
seriously  concerns  me  is  that  we  may 
be  neglecting  its  political  values.  If 
advertising  is  essential  to  our  increasing 
productivity  and  improving  quality  of 
products,  then  what  is  the  political  out- 
look if  individual  brand  names  lose  out? 

For  the  good  of  every  individual 
business,  for  the  good  of  our  total 
economy,  and  for  the  welfare  of  our 
democracy,  let's  look  at  advertising  with 
more  regard  and  let's  advertise  with  a 
deeper  sense  of  public  as  well  as  private 
responsibility.  Society  itself  will  eventu- 
ally determine  whether  it  wants  a  na- 
tionalized, integrated  economy.  But 
while  it  is  making  up  its  mind,  let's 
be  sure  that  it  doesn't  move  in  that 
direction  too  fast  because  we  didn't 
fight  hard  enough  to  build  our  own  free 
and  independent  businesses  and  make 
future  events  justify  themselves. 

While     advertising    men    take  a 


thoughtful  look  at  what's  happening  in 
the  political  scene,  they  must  decide 
whether  the  whole  concept  of  national 
advertising  is  keeping  pace  with  eco- 
nomic evolution.  Are  advertisers  close 
enough  to  the  retailer's  shelves  and  the 
factors  that  influence  buying?  Should 
the  national  advertising  approach  be 
adapted  to  the  immediacy  of  retailing 
techniques? 

The  national  advertiser  should  learn 
a  lesson  the  successful  retailer  learned 
long  ago — that  the  best  way  to  build 
a  good  product  or  corporate  image  is 
to  promote  on  a  specific  item  basis  with 
precise  and  complete  product  informa- 
tion rather  than  on  the  so-called  insti- 
tutional basis. 

For  several  years  Cunningham  & 
Walsh  has  required  its  copy  writers,  art 
directors,  radio-tv  men,  merchandising 
specialists  and  account  executives  to 
spend  at  least  one  week  a  year  working 
at  the  retail  level — in  service  stations, 
drug  stores,  supermarkets,  etc.,  selling 
to  the  consuming  public.  Today,  hun- 
dreds of  case  histories,  developed  by 
our  own  agency  people  at  the  point  of 
sale,  strongly  suggest  that  the  whole 
concept  of  national  advertising  must  be 
primarily  adapted  to  the  immediacy  of 
the  retailing  approach. 

Some  national  advertisers  and  agen- 
cies still  take  a  rather  dim  view  of 
retail  advertising,  which  can't  be  sup- 
ported with  as  much  expenditure  for 
copy  art  and  preparation  as  national 
accounts.  Further,  the  topical  nature 
of  retail  copy  demands  fast  preparation. 
Even  after  allowing  for  these  factors, 
many  advertising  people  scoff  at  the 
quality  of  retail  campaigns.  But  this 
attitude  is  changing — and  rapidly.  The 
new  approach  to  national  advertising 
is  that  of  the  modern  merchant  who 
demands  that  his  advertising  dollars 
should  be  closely  related  to  sales  results. 

Media  purchases  should  conform  to 
distribution  and  sales  patterns,  with 
minimum  waste  in  coverage  and  ade- 
quate flexibility.  It  is  becoming  in- 
creasingly difficult  to  justify  expendi- 


tures for  broad  shotgun  exposures  of 
advertising  messages  to  a  faceless  entity 
called  the  "national  market." 

Advertising  copy  should  be  more  in- 
formative and  immediate  in  its  appeal 
to  buy.  Descriptive  material  should  be 
basic  and  clear  to  show  the  individual 
quality  and  character  of  the  product  or 
service.  The  retailer  has  learned  that 
much  of  his  advertising  is  not  designed 
to  create  wants  but  to  inform— to  tell 
how,  why  and  where  wants  can  be 
better  satisfied. 

The  kind  of  company  and  kind  of 
product  should  be  clearly  defined.  When 
products  are  alike,  people  and  per- 
sonality make  the  difference,  no  matter 
whether  they  are  in  a  store  or  in  an 
advertisement.  Retailers  know  how  to 
present  their  message  clearly.  They 
have  a  short-range  objective — today's 
sales  today.  They  capture  public  interest 
with  excitement,  color,  news,  education 
and  entertainment. 

These  merchants  set  a  good  example 
for  the  national  advertisers  because  in 
today's  expensive,  complex  and  fast- 
moving  consumer  market  you  cannot 
build  a  company  or  a  product  brand 
image  with  the  traditional  approach. 
There  is  no  magic  in  advertising  unless 
related  to  sales  at  the  point  of  sale. 

The  retail  -  minded  advertiser  or 
agency  knows  there  is  no  more  im- 
portant use  of  good  art,  copy  and  cre- 
ative talent  than  for  promotion  and 
merchandising  aids.  Advertising  and 
promotion  programs  should  be  fully 
integrated. 

The  need  for  more  retail-mindedness 
in  national  advertising  is  part  of  the 
movement  of  our  times. 

There  are  major  economic,  political 
and  sociological  factors  working  for 
rapid  change  that  make  imperative  the 
development  of  advertising  and  market- 
ing programs  of  directness  and  immed- 
iacy. 

The  creative  direction  for  national 
advertising  must  do  almost  the  same  job 
as  the  local  merchant  in  moving  goods. 


Ivan  Hill,  born  in  Louisiana  and  attended  grade  school 
and  high  school  in  Arkansas.  Principal  college  work  was 
obtained  at  the  U.  of  Washington,  but  he  was  graduated 
from  the  U.  of  California  in  Los  Angeles.  Began  adver- 
tising career  on  the  West  Coast  working  with  news- 
papers, radio  stations,  and  network.  He  went  to  Chicago 
to  enter  the  advertising  agency  business.  After  a  num- 
ber of  years  of  operating  his  own  agency,  he  merged 
with  Cunningham  &  Walsh  Inc.,  and  is  now  executive 
vice  president  of  Cunningham  &  Walsh  in  Chicago. 
Married  and  lives  in  Winnetka,  III.,  with  his  wife  and 
their   three   children — blond,    redhead   and  brunette. 


m 

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1 


Broadcasting 


Nov ember  24,  1958   •    Page  119 


EDITORIAL 


Shooting  Out  the  Light 

TELEVISION  is  the  victim  of  a  hatchet  job  in  a  piece  which 
will  appear  in  the  December  issue  of  Fortune  magazine. 
The  title  of  the  piece  is  "Tv:  The  Light  that  Failed" — and  that  is 
only  the  beginning,  literally.  What  the  piece  says,  in  endless  ways, 
is  summarized  neatly  in  an  accompanying  blurb:  "Another  season 
of  second-rate  programming  has  started  tv  on  a  self-destructive 
cycle:  program  mediocrity  reduces  audience,  reduced  audience 
weakens  the  medium's  economics,  weakened  economics  seems  to 
bring  on  more  mediocrity." 

This  venture  into  subjective  journalism  can  be  challenged  on  a 
number  of  scores.  One  of  the  most  obvious  is  what  Fortune  calls 
television's  "exotic  economics."  No  one  questions — unless  it  be 
the  Barrow  Committee  or  certain  elements  of  Congress — that  tele- 
vision's economics  can  be  difficult.  Yet  can  Fortune,  or  print 
media  generally,  claim  to  have  come  through  the  recession  with 
billings  higher  than  before?  Television  can  make  that  claim. 

Audiences  are  less  bewitched  with  television  than  they  used 
to  be — so  goes  another  theme  of  the  Fortune  article.  The  facts  do 
not  justify  any  such  conclusion.  Actually,  viewing  per  tv  home  is 
running  about  the  same,  sometimes  higher  than  a  year  ago,  some- 
times a  little  lower.  For  the  past  September  it  was  260  minutes  a 
day  per  home  as  against  274  in  September  1957.  How  much  time 
per  day  is  spent  with  Fortune?  Or  with  all  printed  media? 

Overall,  the  aim  of  Fortune  seems  clear:  make  television  look 
like  a  bad  media  buy. 

Some  advertisers  may  get  that  notion,  but  any  number  of  them 
can  cite  their  own  case  histories  in  proof  that  this  is  not  true.  In 
the  meantime  we  suggest  that,  next  time,  Fortune's  editors  begin  by 
consulting  their  colleagues,  the  television  stations  owned  and  op- 
erated by  Time-Life-Fortune  (TLF)  Broadcasters  Inc.,  which  con- 
tribute so  notably  to  the  fortunes  of  the  Luce  empire. 

Testimonials 

THERE  was  a  full  house  at  the  Radio  Advertising  Bureau's  Na- 
tional Radio  Advertising  Clinic  last  week,  but  it's  a  pity  that 
all  advertisers  couldn't  be  there.  It  was  just  about  the  best  forum 
imaginable  to  convince  doubting  Thomases  that  radio  can  sell 
more,  for  less,  for  everyone. 

One  after  another,  advertisers  took  the  stand  to  tell  how  radio 
had  meant  money  in  the  bank  for  them.  Officials  representing  such 
diverse  products  as  tomato  paste  and  ice  cream  bars,  macaroni  and 
air  lines,  a  motor  oil  additive,  wines  and  sterling  silver  paraded 
their  success  stories  in  a  program  that  could  not  fail  to  inspire  new 
confidence  in  the  medium. 

There  was  even  one  advertiser,  B.  J.  Wiernik  of  Mogen  David 
Wine  Corp.,  who  is  using  radio  heavily  this  year  without  any  hard 
experience  to  justify  it.  His  company,  he  said,  was  influenced  by 
an  RAB  presentation — and  an  awareness  of  a  growing  trend  toward 
radio.  If  Mr.  Wiernik  had  any  serious  doubts  about  the  results 
of  the  move  to  radio  they  weren't  apparent.  And  if  he  did  have 
doubts,  they  should  have  been  put  to  rest  by  the  next  speaker, 
Martin  Morici  of  Contadina  Foods,  who  pointed  out  that  his 
firm  turned  to  radio  in  1954  with  such  success  that  "we  were 
actually  completely  out  of  product  long  before  the  new  crop  of 
tomatoes  was  ready  for  harvesting." 

That's  the  way  it  went  throughout  the  session — one  success 
story  after  another.  RAB  is  to  be  complimented;  so  is  radio. 

A  Loaded  Committee? 

THE  mission  of  the  newly  appointed  Special  Advisory  Commit- 
tee on  Telecommunications  is  to  recommend  means  of  tidying 
up  the  government's  housekeeping  in  the  communications  field. 

Undeniably,  present  arrangements  are  untidy.  The  FCC,  by  Con- 
gressional mandate,  manages  allocations  and  licensing  in  all  areas 
of  the  spectrum  except  those  used  by  the  federal  government.  The 
substantial  parts  of  the  spectrum  used  by  government  are  under  the 
President's  control.  Division  of  management  creates  inefficiency. 

Strictly  as  a  matter  of  good  administration  it  would  make  sense 
to  create  some  kind  of  agency  with  general  authority  over  spectrum 
allocations. 

But  what  kind  of  agency  should  it  be? 

It  is  that  question  which  will  trouble  broadcasters  when  they 
examine  the  composition  of  the  telecommunications  advisory  com- 

Page  120    •    November  24,  1958 


Drawn  for  BROADCASTING  by  Sid  Hix 


"To  hell  with  the  market  figures  in  my  ad,  Smedley.  What's  the  model's 
phone  number?" 


mittee  that  was  established  last  week.  It  includes  two  former 
executives  of  the  telephone  company,  a  retired  Army  signal  officer 
and  an  academician  who,  on  a  previous  government  assignment, 
issued  recommendations  which  broadcasters  did  not  find  partic- 
ularly reassuring.  The  only  member  with  a  broadcasting  background 
is  Frank  Kear,  a  consulting  engineer. 

No  matter  how  well-intentioned  its  members  may  be,  the  com- 
mittee is  oriented  by  background  more  toward  communications 
uses  of  the  spectrum  than  toward  broadcast  uses.  For  broadcasters 
there  may  be  further  concern  in  the  reasons  given  by  Leo  A.  Hoegh, 
director  of  the  Office  of  Civil  and  Defense  Mobilization,  for  the 
committee's  creation.  Here  is  a  quote  from  his  announcement: 

"Mr.  Hoegh  said  that  rapidly  changing  technology  and  changing 
needs  in  both  government  and  non-government  areas  are  present- 
ing increasingly  difficult  problems  in  telecommunications  manage- 
ment. The  situation,  he  said,  is  becoming  no  less  complicated  by 
developments  in  satellites  and  space  vehicles  as  well  as  defensive 
weapons  systems  and  civil  defense  communications." 

We  fail  to  find  in  those  sentences  any  reference  to  the  important 
developments  in  television  and  radio  broadcasting  which  also  are 
difficult  problems  in  telecommunications  management. 

Yesterday's  Heroes 

IN  its  conduct  of  hearings  in  the  Pittsburgh  case  the  House  Over- 
sight Subcommittee  has  acted  like  a  faded  matinee  idol  removing 
his  pants  on  Hollywood  Boulevard  in  a  last  convulsive  effort  to 
attract  attention. 

The  spectacle  has  been  both  unrewarding  and  indecent. 
It  is  time  the  subcommittee  retired  from  the  public  scene. 
There  is  no  denying  that  the  subcommittee  was  a  celebrity  at  the 
peak  of  its  career.  Its  investigations  led  to  the  indictment  of  an 
FCC  commissioner  and  the  resignation  of  the  President's  principal 
aide. 

But  the  peak  of  its  career  is  long  past.  In  recent  months  the 
subcommittee  has  been  groping.  It  has  found  nothing  new  of  con- 
sequence. Yet  it  has  persisted  in  pawing  through  hearsay  and 
rumor  in  public. 

It  first  brought  the  Pittsburgh  case  to  public  view  two  months 
ago  when  it  put  one  of  its  own  investigators  on  the  stand  and  let 
him  testify — under  immunity  from  libel  action — to  what  he  frankly 
admitted  was  hearsay  information. 

No  committee  with  the  most  elementary  respect  for  morality  or 
law  would  have  condoned  that  procedure.  Yet  the  Oversight  Sub- 
committee followed  its  first  gross  error  with  another.  Last  week 
and  the  week  before  it  summoned  other  witnesses  to  compound  the 
hearsay  testimony. 

What  was  the  subcommittee  seeking  to  accomplish?  Certainly 
it  could  not  have  believed  it  would  discover,  during  public  hearings, 
new  evidence  which  its  investigators  had  been  unable  to  turn  up. 
Notoriety  must  have  been  its  purpose. 

As  reported  elsewhere  in  this  issue,  some  members  of  the  sub- 
committee are  talking  about  its  perpetuation.  On  its  recent  record, 
it  deserves  to  be  dissolved. 

Broadcasting 


This  is  the  Piedmont! 

Industrial  Crescent 


Vast  New  Urban  Complex 

(defined,  by  the  Ford  Foundation) 

dominated  by  wfmy-tv 


Just  what  is  this  area  .  ...  this  Piedmont  Industrial  Crescent?  Defined  by 
the  Ford  Foundation,  it  is  a  vast  "area  Laboratory,"  stretching  across 

North  Carolina's  fertUe  Industrial  Piedmont.  It  is  more,  too.  ItAs  a  v 
bustling,  urban  complex  engaged  in  unsurpassed  growth  patterns  of  manufacturing, 
distribution  and  marketing.  Strategically  centered  at  the  hub  of  this  massive 
urban  market  is  WFMY-TV,  the  most  powerful  selling  influence,  by  far. 


Basic 


North  Carolina's  INTERURBIA 


At  the  very  axis  of  the  CRESCENT  lies  INTERURBIA  . .  . 

the  largest  metropolitan  market  in  the  two  Carolinas. 
INTERURBIA  plus  the  Piedmont  CRESCENT  where  more  than 
two  million  people  are  sold  by  WFMY-TV. 

■ufmy-tv 


GREENSBORO,  N 


Represented  by:  Harrington,  RighterA  Parsons,  Inc.  •  New  York  •  Chicago  •  San  Francisco  •  Atlanta  •  Boston 


4 


AMONG  THE  OUTSTANDING 
TELEVISION  STATIONS 
WE  ARE  PROUD  TO  REPRESENT: 

WNEW-tv  New  York,  N.  Y. 

wcny-tv  Watertown,  N.  Y. 

WTTG  Washington,  D.  C. 

kcrg-tv  Cedar  Rapids,  Iowa 

khas-tv  Hastings,  Nebraska 

KTTS-TV  Springfield,  Missouri 

wfbc-tv  Greenville,  South  Carolina 

kt nt-tv  Seattle-Tacoma,  Washington 


WEED 

TELEVISION 

TELEVISION  STATION  REPRESENTATIVES 


new  york    •    Chicago    •    detroit    •    san  francisco 
dallas    •    atlanta    •    boston    •    hollywood    •    des  moines 


DECEMBER  1,  1958 


THIRTY-FIVE  CENTS 


£  BROADCASTING 

THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


COMPLETE  INDEX 


All  radio-tv  unions  may  wind  up  in  one  fold 


Page  39 


Why  television  has  Mennen  in  such  a  lather 

Page  44 

Arbitron  gets  ready  to  bust  the  block-buster 

Page  50 

Option  time  proposal  kindles  intra-FCC  fire 

Page  71 

RADIO  ST 


STORZ  STATION 


Watch  Storz  Station  proven  programming 
team  up  with  50,000  watt  (clear  channel) 
coverage  to  create  the  big,  bright  new 
radio  buy  in  America's  48th  market. 
Talk  to  KOMA  General  Manager 
Jack  Sampson. 


THE  NEW 


K 


50,000  WATTS 

clear  channel 
Oklahoma  City 


one  of  the  STORZ  STATIONS 

Todd  Storz,  President.  Home  Office,  Omaha  •  WDGY,  WHB,  WQAM  represented  by  John  Blair  I  Co.  WTIX  represented  by  Adam  Young  Inc. 


WD6Y, 

Minneapolis-St.  Paul 


WHB, 

Kansas  City 


KOMA, 

Oklahoma  City 


WTIX,    I  WQAM, 

New  Orleans  Miami 


WHEELING:  37f  TV  MARKET 


^Television  Magazine 


One  Station  Reaching  The  Booming  Upper  Ohio  Valley 


Pacemaker  of  progress  is  the  Titanium  Metals 

Corporation  of  America.  Its  Toronto, 
Ohio,  plant— in  the  WTRF-TV  area— is  the 

world's  first  plant  designed  and 
instrumented  specifically  for  rolling  and 

forging  Titanium  mill  shapes  such  as 
alloy  sheets,  plates  and  billets.  The  hundreds 

of  highly  skilled  employees  of  TMCA 
at  Toronto  are  more  reasons  why  the  WTRF-TV 

market  is  a  super  market  for  alert 
advertisers  ...  a  market  of  425,196  TV  homes, 

where  2  million  people  have  a  spendable 
income  of  $234  billion  annually. 


•  Titanium  is  the  20th  Century  metal  thjt  is 
stronger  than  aluminum,  lighter  than  steel, 
and  will  withstand  temperatures  in  excess  of 
800°;  it  is  resistant  to  salt  water,  and  prac- 
tically immune  to  nitric  acids,  moist  chlorine 
and  most  chemicals.  Titanium  is  a  vital  metal 
in  the  planes,  rockets  and  missiles  program. 


For  availabilities,  call  Bob 
Ferguson,  VP  and  Gen.  Mgr., 
or  Needham  Smith,  Sales  Manager, 
at  CEdar  2-7777. 
National  Rep.,  George  P.  \ 
Hollingbery  Company. 


316,000  watts       B  C    network  color 


ia/  Rep.,  George  p.       WHEELING  7,  WEST  VIRGINIA    —  — 

jtery  Company. 

,'achfcig  a  market  that's  reaching  new  importance! 


wtrf  tw 


/ 


*Basis:  1958 
Fall  Schedule 


86%*  of  CBS 
Commercial 
Time 


is  ordered  o 


WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


n 


u 

WTHI-TV 
CBS  •  ABC 

Boiling  Co.,  New  York  •  Chicago  •  Dallas  •  Los  Angeles  •  San  Francisco  •  Boston 


Published  every  Monday,  53rd  issue  (Yearbook  Number)   published  in  September  by  Broadcasting  Publications  T™- 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington  D  C 


SCORE... 


on  an  open  field 


V-4 


While  other 
stations  with 
stereotyped  for- 
mats battle  it  out 
toe-to-toe  for  a  share 
of  audience,  KRLD  Radio 
continues  to  SCORE  in  an 
OPEN  FIELD  through  audience 

preferred  VARIETY  PROGRAMMING  —  a  tremendously  important  audience  field,  and 
a  field  it  dominates  almost  exclusively.  .  .  .  With  a  'round-the-clock  schedule  of  excel- 
lent music,  news,  drama,  sports,  farm  and  big-name  personality  programming,  CBS 
network  shows  and  local  programs,  KRLD  dominates  with  the  BIG  SCORE  —  the 
audience  with  the  BUYING  POWER.  .  .  .  While  others  split  their  audience  approximately 
50  different  ways  —  (50  primarily  record-playing  stations  operating  in  the  KRLD  cover- 
age area)  —  no  wonder  more  listeners  are  tuned  to  KRLD  Radio  than  any  other  one 
station  in  Texas  —  (NCS  #2,  1958).  Check  with  KRLD  or  your  Branham  Company  man 
and  SCORE  in  the  KRLD  wide-open  field  —  the  field  that's  not  cluttered  up  with  inter- 
ference —  a  broad  field  stretching  across  Texas  where  an  advertiser's  dollar  goes  farther 
and  reaps  greater  results. 


mm 


OWNERS   AND   OPERATORS    OF   KRLD-TV,    CHANNEL    4,    MAXIMUM  POWER 


THE 


S      TIMES      HERALD  STATIONS 


Exclusive  Representative:  THE  BRANHAM  COMPANY 
John  W.  Runyon,  Chairman  of  the  Board  Clyde  W.  Rembert,  President 


Page  4    o    December  1,  1958 


Broadcasting 


closed  circuit: 


MUST-BUY  OUT  •  CBS-TV  affiliates 
were  thrown  in  tizzy  by  network's  closed- 
circuit  announcement  Thanksgiving  Eve 
that  effective  March  1  network  would  go 
to  "minimum  buy"  base  in  lieu  of  "must- 
buy"  which  would  have  effect  of  shifting 
basic  network  buy  from  minimum  speci- 
fied stations  to  minimum  dollars  or  un- 
specified stations.  Must-buy,  along  with 
option  time,  was  condemned  in  Barrow 
Network  Study  Report,  now  before  FCC. 
ABC-TV  uses  "minimum  buy"  dollar  base. 
CBS-TV  affiliate  spokesmen  at  Barrow 
hearing  supported  must-buy  on  ground  that 
it  gives  affiliates  in  smaller  markets  op- 
portunity to  pitch  for  business. 

c 

Hassle  over  option  time  report  by  FCC 
Network  Study  staff  (page  71)  has  one 
commissioner  thinking  aloud — along  these 
lines:  "Be  damned  if  I'll  be  a  party  to 
ripping  up  industry.  That's  not  to  say 
nothing  should  be  done  about  option  time. 
Maybe  deleting  half-hour  at  night  to  allow 
for  local,  non-network  programming  .  .  . 
but  by  God,  that's  all!" 

o 

BOUNDARY  DISPUTE  •  Clarification  of 
areas  of  responsibility  between  NAB  and 
Radio  Advertising  Bureau  was  purpose  of 
hitherto  unreported  session  in  New  York, 
Friday,  Nov.  21,  of  elected  officials  of  both 
groups  with  their  paid  executive  heads — 
Harold  E.  Fellows,  president,  and  John  F. 
Meagher,  radio  vice  president,  of  NAB  and 
Kevin  B.  Sweeney,  president  of  RAB. 
Triggering  session  was  exclusion  by  U.  S. 
Census  Bureau  of  radio  count  in  1960 
census.  Also  debated  was  RAB's  practice 
of  holding  its  own  regional  meetings  rather 
than  participating  in  NAB  area  sessions. 
Session,  described  as  harmonious,  also 
cited  fact  that  many  radio  stations  belong 
to  one  organization  and  not  other,  prompt- 
ing demands  for  service  foreign  from  each. 
• 

While  Television  Bureau  of  Advertising 
was  not  directly  involved  in  unprecedented 
session,  broadcast  executives  did  suggest 
there  should  be  greater  liaison  among  all 
three  organizations,  each  operating  with 
approximately  $1  million  annual  budget. 
Present,  aside  from  paid  executives,  were 
following  broadcasters  serving  on  NAB 
and  RAB  boards,  or  both:  Kenyon  Brown, 
KCOP-TV  Los  Angeles,  who  also  owns 
several  radio  stations;  Arthur  Hull  Hayes, 
president,  CBS  Radio;  John  S.  Hayes, 
president,  Washington  Post  Broadcast 
division  (WTOP-AM-TV  Washington, 
WJXT  (TV)  Jacksonville);  Alex  Keese, 
WFAA-AM-TV  Dallas;  Allen  M.  Woodall. 
WDAK  Columbus,  Ga.,  and  J.  Frank 
Jar  man,  WDNC  Durham. 

• 

PASADENA  SALE  •  Contract  for  ac- 
quisition of  KXLA  Pasadena  from  Loyal 
K.  King,  president-general  manager  and 
chief  owner,  by  Donald  R.  Cooke,  national 


station  representative,  for  $900,000  (minus 
net  quick  assets  of  about  $250,000)  has 
been  negotiated,  with  transfer  application 
probably  to  be  filed  with  FCC  this  week. 
Purchaser  is  1110  Broadcasting  Co. 
(KXLA  operates  on  1110  kc  with  10  kw 
but  holds  cp  for  50  kw).  Jack  Kent  Cooke, 
brother  of  Donald  R.  Cooke,  negotiated 
transaction  and  holds  seven  year  option 
to  acquire  stock.  Jack  Cooke  is  Canadian 
citizen  and  owner  of  CKEY  Toronto, 
along  with  Toronto  ball  club  and  Fry- 
brooke  Ltd.,  magazine  publishers,  and 
would  not  exercise  option  unless  he  be- 
came U.  S.  citizen. 

• 

Plans  of  some  tv  broadcasters  to  put 
local  musical  programs  into  syndication 
via  videotape  have  been  brought  up  short 
by  notice  from  Harry  Fox,  trustee  and 
agent  for  major  music  publishers,  that 
they  will  have  to  pay  synchronization 
rights  for  all  music  they  use.  These  rights, 
not  covered  by  BMI  or  ASCAP  public 
performance  licenses,  have  no  set  scale 
but  are  matter  for  individual  negotiation. 
Price  suggested  to  one  broadcaster-syndi- 
cator  was  $25  per  song  per  station,  or  $125 
per  song  for  unlimited  distribution. 
• 

YEAS  AND  NAYS  •  While  rumblings  of 
further  defections  continue  in  wake  of 
WJR  Detroit's  decision  to  drop  CBS  Radio 
because  of  network's  new  "Program  Con- 
solidation Plan,"  officials  are  hoping  for 
best — and  apparently  are  getting  some  en- 
couragement to  do  so.  Of  nine  stations 
which  voted  against  plan  at  convention 
(WJR  was  one),  KFRE  Fresno  understand 
to  have  dispatched  signed  contract,  and 
among  eight  which  abstained  from  voting, 
WLAC  Nashville  and  WFPG  Atlantic  City 
have  signed,  and  WBRY  Waterbury, 
Conn.;  KOIN  Portland;  WBIG  Greens- 
boro, N.  C,  and  WBEN  Buffalo  reportedly 
have  indicated  they'll  go  along.  Other  ab- 
stainers and  dissenters  not  yet  heard  from, 
according  to  network  sources,  but  they  say 
such  group  owners  as  Storer,  Corinthian 
and  Meredith  have  indicated  they'll  accept. 
• 

It  can  now  be  told  how  CBS-TV  ar- 
ranged affiliation  with  ch.  3  WTIC-TV 
Hartford,  television  companion  of  WTIC- 
AM,  one  of  NBC's  oldest  affiliates.  When 
CBS  decided  to  scrap  its  owned  uhf  in 
Hartford,  WHCT  on  ch.  18,  Frank  Stan- 
ton, CBS  president,  phoned  Paul  W. 
Morency,  WT1C  president,  to  ask  if  Mr. 
Morency  would  see  him  that  day.  They 
met  at  Hartford  airport.  Deal  was  made 
so  fast  that  Dr.  Stanton  flew  back  to  New 
York  on  same  commercial  plane  that  had 
taken  him  to  Hartford.  Plane  had  been  on 
ground  only  long  enough  to  unload,  load 
and  prepare  for  takeoff. 

• 

NETWORK  BOOST  •  Decision  of  Todd 
Storz,  one  of  nation's  top  independent  ra- 


dio operators,  to  affiliate  KOMA  Okla- 
homa City  with  NBC  Radio  (see  page  69) 
is  being  hailed — even  at  rival  networks. 
Said  one  non-NBC  network  official:  "This 
strikes  me  as  one  of  the  most  significant 
developments  in  a  long  time.  It  gives  net- 
work radio  important  recognition  from  an 
important  spokesman  for  a  concept — in- 
dependent operation — that  has  seemed  al- 
most uniformly  hostile  to  network  radio 
in  the  past.  It's  a  good  thing  for  networks 
and  I'm  glad  it  happened,  even  though  it 
didn't  happen  to  us."  Conversely,  report  is 
current  that  Hearst-owned  WBAL  Balti- 
more may  go  independent  by  first  of  year, 
after  affiliation  with  NBC  from  start. 
• 

FCC  general  counsel's  office  prepared  to 
give  Commission  an  opinion  this  week 
on  whether  and  how  it  should  handle  Pitts- 
burgh ch.  4  case — now  that  House  Legisla- 
tive Oversight  Committee  has  spread  bribe 
charges  far  and  wide.  Best  bet  is  that  staff 
will  urge  Commission  to  investigate — as  it 
has  in  all  ex  parte  cases  publicized  on  Cap- 
itol Hill  before. 

• 

ADVICE  WANTED  •  If  broadcasters 
have  any  ideas  on  how  radio  spectrum 
should  be  managed  or  administered,  they 
should  send  them  to  Telecommunications 
Advisory  Committee,  c/o  Office  of  Ci- 
vilian &  Defense  Mobilization,  Washing- 
ton 25,  D.  C.  That  is  retort  of  one  member 
of  committee  who  bridled  at  reports  broad- 
casters are  uneasy  because  they  aren't  rep- 
resented on  committee.  Committee  is  look- 
ing for  ideas  from  all  segments  of  tele- 
communications industry,  he  emphasized. 
• 

FCC's  "overemphasis"  on  broadcasting 
has  caught  eye  of  President's  Telecom- 
munications Advisory  Committee,  ap- 
pointed two  weeks  ago  to  recommend 
clean  up  of  radio  spectrum  management 
and  administration  [Government,  Nov. 
24].  Interest  became  apparent  when  com- 
mittee discovered  that  out  of  about  65 
items  on  last  week's  FCC  agenda,  60  were 
on  broadcast  matters. 

• 

CBS  TO  ABC  •  Look  for  announcement 
soon  that  Peter  and  Mary  show,  starring 
Peter  Lind  Hayes  and  Mary  Healy,  is 
moving — with  sponsorship  by  A.  E.  Staley 
Mfg.  Co.  intact— from  CBS  Radio  to  ABC 
Radio.  Negotiations  have  been  in  progress 
several  months,  stemming  to  considerable 
extent  from  fact  that  since  Peter  Lind 
Hayes  Show,  with  Miss  Healy  as  frequent 
guest,  started  on  ABC-TV  (Mon.-Fri.. 
11:30  a.m.  to  12:30  p.m.)  they've  been 
in  competition  with  themselves.  Radio 
show,  now  on  12:05-15  p.m.  Monday 
through  Friday,  is  slated  to  move  to  10- 
10:30  a.m.,  also  across  board,  upon  trans- 
fer to  ABC  Radio  in  January.  Agency  for 
Staley  (starches,  syrups)  is  Erwin  Wasey, 
Ruthrauff  &  Ryan.  New  York. 


Broadcasting 


December  1,  1958    •    Page  5 


Now  the  PARAMOUNT 

Package,  too 


with  Warner  Bros. 
20th  Century  Fox 
United  Artists 


the  largest  number  of  the  best 
films  in  Cleveland  . . .  1:00, 
5:30, 11:20  PM  Week  Days; 
5:30,11:20  PM  Sundays; 
11:20  PM  Saturdays 


MOVIES 


"Famous  on  the  Local  Scene" 

WJWTV 

CBS  •  CLEVELAND  Channel  8 


THE  WEEK  IN  BRIEF 


One  Big  Talent  Union  for  Radio-Tv — That's  a  strong  pos- 
sibility as  Screen  Actors  Guild  votes  for  study  of  merger  with 
American  Federation  of  Television-Radio  Artists.  Door  also 
open  to  other  unions.  Proponents  cite  rise  of  television  and 
the  videotape  issue  as  factors  that  dictate  feasibility  of  such 
an  action.  Page  39. 

Who's  on  Top  in  Big  Tv  Agencies — NBC-TV's  Don  Durgin 
says  that  in  many  of  the  larger  tv  agencies  it's  the  tv  program 
department  as  contrasted  to  the  media  department  which  now 
tends  to  carry  more  weight  in  buying  decisions.   Page  41. 

Report  on  Spot  Tv's  Big  Spenders — Here's  third  quarter 
breakdown  of  leading  100  such  advertisers  plus  breakdown 
of  the  buying  by  product  classification.  Page  42. 

Devilish  Approach  to  a  Commercial — Animations  created 
by  Andre  Sarrut.  "France's  Walt  Disney."  utilize  backstage 
of  "Faust"  to  promote  Solar  Therm.  Page  43. 

Tv-Minded  Mennen — This  fast-growing  toiletries  enterprise 
chooses  television  as  the  dominant  medium  to  help  sell  the 
baby,  men's  and  youth  market.  Page  44. 

'Fortune'  Misfortune  —  Television  leaders  counterattack 
against  magazine's  report  on  tv,  charging  bias  and  misrep- 
resentation. ABC-TV  disagrees  with  claim  that  Fortune  was 
out  to  axe  networks,  but  says  piece  was  "brilliant  distortion" 
and  "clearly  out  of  focus"  nonetheless.  Page  47. 

Busting  the  Blockbuster — American  Research  Bureau  re- 
vamps reports  designed  to  prevent  tv  stations  from  inflating 
their  ARB  ratings  by  use  of  big-name  movie  films  when 
surveys  are  being  made.  Page  50. 

Eastern  Grounded — Its  planes  strike-bound,  stations  also 
strike  Eastern's  air  copy  in  refusing  to  carry  "controversial" 
explanation  of  airline's  position.  Page  52. 

Taste,  Misused  Ratings  &  Politics — Comments  on  limitations 
of  an  agency's  role  are  given  frankly  by  two  top  agency  ex- 
ecutives on  local  night  show  in  New  York.  Page  56. 

No  Five  O'Clock  Shadow  for  Revlon — Giant  cosmetics  firm 
acquires  working  control  of  Schick  Inc.  by  purchasing  20^ 
of  shaver  firm's  outstanding  shares  for  estimated  $3.1  million. 
No  immediate  merger  is  planned  though  Revlon  now  will  run 
company,  dictate  its  advertising  strategy.  Page  58. 

Tv  Program  Quality — Sales  Executives  Club  of  New  York 
hears  advertiser-agency  panel  drop  responsibility  on  network 
doorstep,  then  accept  partial  blame  for  consenting  to  costs 
and  practices  which  dilute  tv  effectiveness  as  an  advertising 
medium.  Page  64. 

Independent  to  Network  and  Vice  Versa — Storz  affiliates 
KOMA  Oklahoma  City  with  NBC  Radio  as  WKY  goes  in- 
dependent, as  station  and  NBC  sever  30-year  affiliation  by 
mutual  consent.  Page  69. 

Tension,  Dissension  on  Network  Study — Commission  tense 
as  it  gives  once-over  to  proposed  draft  of  network  study  staff 
on  option  time.  Charges  fly  (internally)  that  proposal  in- 
cludes judgments  leading  to  inference  option  time  must  go. 
Proposed  findings  due  to  be  submitted  to  Justice  Dept.  and 


some  commissioners  heatedly  insist  nothing  in  report  gives 
Justice  Dept.  peg  on  which  to  hang  antitrust  opinion;  let  At- 
torney General  make  his  own  judgment,  is  feeling.  Page  71. 

FCC  Uses  Scalpel  on  Program  Forms — Revised  categories — 
and  changed  spot  announcement  listings — simplify  and  mod- 
ernize paper  work  for  broadcast  stations.  Comr.  Craven  hits 
program  "censorship"  in  lengthy  dissent.  Page  72. 

FCC  Off  Grill — Legislative  Oversight  completes  its  public 
airing  of  FCC  laundry;  schedules  Dec.  10  executive  meeting 
to  consider  report.  Three  Pittsburgh  ch.  4  witnesses  recalled 
and  repeat  conflicting  testimony  given  earlier.  Page  74. 

Promotion  Complaint — Federal  Trade  Commission  charges 
New  York  promoter  and  four  of  his  firms  with  "using  mis- 
representations" to  sell  advertising  promotions  to  radio  and 
tv  stations.  Page  81 . 

Westinghouse's  New  Tv  Reps — Multiple  station  owner  sets 
up  Television  Advertising  Representatives  Inc..  with  Larry 
Israel  at  helm.  Page  84. 

Tv  Promotion  Climbs  Toward  $1  Million — Early  NAB  fig- 
ures show  72  member  tv  stations  in  U.S.  have  set  aside  more 
than  $836,000  worth  of  time  in  which  to  run  NAB-produced, 
animated  tv  film  spots  in  13-week  campaign  to  tell  viewers 
how  tv  has  affected  American  life.  Page  86. 

No  Hard  Liquor  Ads  in  Arizona — At  least  that's  the  stand 
of  the  state  broadcasters'  association  which  terms  its  self- 
imposed  taboo  as  being  in  the  public  interest.  Page  86. 

Muse  in  the  Market  Place — Many  television  administrators 
are  not  ready  to  admit  that  their  business  is  an  art  form, 
_  says  Ernest  P.  Zobian.  products  vice  presi- 

'^m^^ik    '     dent  of  the  Vick  Chemical  Co.  It's  time, 
jl        he   suggests,   for  administrators   to  make 
f<-*«  room  for  artists  and  for  tv  to  take  some 

lessons  from  older  art  forms — the  theatre's 
JjkjjjfiPB      road-show  tests,  for  instance.  With  video- 
■KTfl  '     tape  available,  tv  should  start  small-scale 
BfllaJHH     tape  tryouts  immediately,  Mr.  Zobian  urges 
mr.  zobian       in  Monday  Memo.  Page  109. 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES 

41 

OPEN  MIKE 

22 
18 
93 
89 
92 

AT  DEADLINE   

9 

OUR  RESPECTS 

CHANGING  HANDS   

86 

PEOPLE   

CLOSED  CIRCUIT  

5 

PERSONNEL  RELATIONS 

COLORCASTING   

26 

PROFESSIONAL 

SERVICES  ... 

EDITORIALS   

no 

PROGRAMS  & 

PROMOTIONS.  . 

97 

EDUCATION   

91 

PROGRAM  SERVICES 

89 
84 
86 
81 

FILM   

82 

STATIONS 

FOR  THE  RECORD   

99 

TRADE  ASSNS. 

GOVERNMENT   

71 

UPCOMING 

IN  PUBLIC  INTEREST  

20 

IN  REVIEW  

15 

LEAD  STORY   

MANUFACTURING   

.  39 
90 

• 

MONDAY  MEMO  

109 

lit 

NETWORKS   

69 

Broadcasting 


December  1,  1958    •    Page  7 


1'    "  "  ..TL  Maximum  Power  of * 


MEREDITH 
SYRACUSE 
TELEVISION  CORP- 


Now 


Operating  at  Maximum 


316,000  Watts. 


,01  COURT  STREET.  ST 


RACUSE8,HE«TOR< 


December  lj 


1958 


^  this  dime  us  in  business. 

Ten  years  a£o  toca,  ^  ,e 

,    *med  viewer  used  buy  his  °vm  TV 

*a  ^e^fe  Perforce  t,  e 

tblnk  Sencetoda?.  .  d  on  the  air, 

0"  rc  ago  todav  fltt  'gS^5S-^« 

Yes,  ten  y^.^° audience  and  the 
proved  it  nad  abujxnt 

Snly  was  born. 


Cordially , 


Paul  Adanti 
Vice  President 


pA/im-i 


if 

i 
if 

Is 

IMS' 

§ 

1 
I 


Aft; 


1 


I 


j:,v 

w. 

I 


D  GARDENS  AND  S 


UCCESSFUIFARM1 


NG  MAGAZINES 


Basic  CBS 


MEREDITH  STATIONS 

KCMO  and  KCMO-TV, Kansas  City  •  KPHO  and  KPHO-TV, Phoenix 

KRMG,  Tulsa 

WOW  and  WOW-TV, Omaha   •   WHEN  and  WHEN-TV,Syracuse 


Page  8    •    December  1,  1958 


Broadcasting 


at  deadline 


Kluge  Buying  Paramount's  21% 
Of  Metropolitan  Broadcasting 

Purchase  of  Paramount  Pictures'  21.75% 
interest  in  Metropolitan  Broadcasting  Co. 
by  multiple  broadcaster  John  W.  Kluge  and 
associates  reported  in  process  of  negotiation 
Friday.  Financial  consideration  unavailable, 
but  figure  in  neighborhood  of  $5  million  has 
been  mentioned.  Transaction  being  handled 
through  Washington  brokerage  firm  of 
Jones,  Kreeger  &  Hewitt,  which  in  its  own 
name  owns  23.77%   of  Metropolitan. 

Metropolitan  stations  are  WNEW-AM- 
FM-TV  New  York,  WTTG  (TV)  Washing- 
ton and  WHK  Cleveland,  Ohio.  Mr.  Kluge 
owns  WGAY-AM-FM  Silver  Spring,  Md. 
(suburb  of  Washington)  which  he  is  selling 
to  Connie  B.  Gay  [Changing  Hands,  Nov. 
10];  KNOK  Fort  Worth,  Tex.,  and  has  in- 
terests in  WILY  Pittsburgh,  Pa.;  WKDA 
Nashville,  Tenn.;  WINE-AM-FM  Buffalo, 
N.Y.;  WLOF-TV  Orlando,  Fla.,  and  WSRS- 
AM-FM  Cleveland,  Ohio. 

Talks  With  3  Independents  Halt; 
L  A.  AFTRA  Walkout  Imminent 

Walkout  of  AFTRA  members  at  Los 
Angeles'  four  non-network  tv  stations — 
KCOP  (TV),  KHJ-TV,  KTLA  (TV)  and 
KTTV  (TV),  appeared  imminent  Friday 
after  breakdown  in  negotiations  with  no 
more  meetings  set.  Talks  ended  when 
AFTRA  delegation  rejected  offer  of  station 
management  of  $30  a  week  increase  for 
announcers  (raising  base  to  $182.50  per 
week)  provided  off-camera  announcements 
are  included  without  extra  fees. 

On-camera  announcements  would  con- 
tinue to  carry  special  fees  under  manage- 
ment proposal.  Station  operators  feel  offer 
of  "more  pay  for  more  work"  both  fair 
and  adequate,  state  average  earnings  of  an- 
nouncers at  the  independent  stations  run 
$15,000  to  $25,000  annually,  appreciably 
better  than  $12,000  per  year  average  of 
network  announcers  in  Los  Angeles.  Union 
claims  elimination  of  off-camera  fees  would 
reduce  earnings  of  announcers  by  more 
than  $100  weekly. 

Two  Stations  Sold;  NTA  Control 
Purchased  by  National  Theatres 

Station  sales  announced  Friday,  all  sub- 
ject to  FCC  approval: 

WFRP  Savannah,  Ga.  •  Sold  by  Georgia 
Broadcasting  Co.  to  Fisher  Broadcasting  Co. 
for  $87,500.  John  F.  Pidcock  is  principal 
owner  of  Georgia  Broadcasting  and  holds 
interest  in  WMGA  Moultrie,  Ga.  Fisher 
Broadcasting  is  principally  owned  by  Albert 
T.  Fisher  Jr.,  who  recently  sold  interests 
in  WPAL  Charleston  and  WOIC  Columbia, 
both  S.  C.  WFRP  is  250  w  on  1230  kc  with 


ABC  affiliation.  Transaction  was  handled  by 
Blackburn  &  Co. 

KWFR  San  Antonio,  Tex.  •  Sold  by 
Arthur  R.  Foster  and  associates  to  Vanguard 
Broadcasting  Co.,  for  $75,000.  Vanguard 
stockholders  are  John  H.  Hicks  Jr.,  Dallas 
manager  for  Paul  Raymer  Co.,  national  sta- 
tion representative,  and  Jules  H.  Fine,  Dallas 
businessman.  KWFR  is  1  kw  daytime  on 
1260  kc.  Broker  was  Hamilton,  Stubble- 
field,  Twining  &  Assoc. 

National  Theatres  Inc.  (theatre  chain, 
owner  of  WDAF-AM-TV  Kansas  City)  filed 
application  with  FCC  Friday  for  purchase, 
through  stock  transaction,  of  about  15%  of 
National  Telefilm  Assoc.  Inc.,  owner  of 
WNTA-AM-FM-TV  Newark,  N.  J.,  and 
KMSP-TV  Minneapolis-St.  Paul,  from  Ely 
A.  Landau,  Oliver  A.  Unger  and  Harold 
Goldman  [Film,  Nov.  17]. 

NT  said  deal  would  give  firm  "working 
control"  of  NTA,  since  Landau  group  holds 
main  offices  and  represents  four  of  seven 
directors  on  NTA  board.  There  are  some 
2,400  other  stockholders.  After  transaction 
is  approved,  NT  said,  it  intends  in  3-6 
months  following  to  increase  its  equity  in 
NTA  by  offers  to  other  NTA  stockholders. 

Comr.  Hyde  Defends  Proposed 
Revision  in  FCC  Program  Forms 

FCC  Comr.  Rosel  H.  Hyde  termed  Com- 
mission's program  forms  best  means  of  de- 
termining whether  broadcast  licensees  op- 
erate in  public  interest.  In  apparent  answer 
to  dissent  by  Comr.  T.  A.  M.  Craven  to  pro- 
posed program  form  revisions  (page  72), 
Comr.  Hyde  said  Commission  must  have 
basis  for  determining  applicant  for  broad- 
cast license  will  serve  public  interest,  con- 
venience and  necessity.  And,  he  added, 
same  goes  at  renewal  time. 

Comr.  Hyde  also  called  for  support  in 
securing  Senate  ratification  of  1950  North 
American  Regional  Broadcasting  Agree- 
ment and  1957  U.S.-Mexico  Agreement. 
Further  delay,  he  said,  "can  but  worsen  an 
already  difficult  situation  for  our  rural 
areas."  Mr.  Hyde's  speech  was  scheduled  to 
be  given  Saturday,  Nov.  29  (not  Nov.  23  as 
erroneously  reported  last  week  [At  Dead- 
line, Nov.  24]. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  41. 


FEMALE  KEGLERS  •  Brunswick-Balke- 
Collender  Corp.  (bowling  equipment),  Chi- 
cago, in  move  to  capitalize  on  growing 
interest  of  women  in  bowling,  understood 
to  have  signed  for  alternate  week  sponsor- 
ship of  filmed  series  on  bowling  featuring 
outstanding  women  performers  over  NBC- 
TV,  starting  Dec.  13  (5-5:30  p.m.).  Spon- 
sorship set  through  mid-April  for  untitled 
series.  Agency:  McCann-Erickson,  Chicago. 

BABBITT  TAKES  YEAR  •  B.  T.  Babbitt, 
N.  Y.,  for  Bab-O  Cleanser,  understood  to 
be  lining  up  52-week  schedules  effective 
Jan.  1.  Markets  are  undetermined  but  it's 
learned  campaign  will  entail  6-12  spots  a 
week.  Agency:  Brown  &  Butcher  Inc.,  N.  Y. 

KM&J,  D&C  Combine  Facilities 
In  N.  Y.,  Chicago,  Los  Angeles 

Keyes,  Madden  &  Jones,  Chicago,  and 
Donahue  &  Coe  Inc.,  New  York,  are  an- 
nouncing today  (Dec.  1)  agreement  under 
which  two  agencies  will  combine  facilities 
in  New  York,  Chicago  and  Los  Angeles 
"in  order  to  expand  services  to  list  of  na- 
tional advertisers  with  total  billings  of  $150 
million."  It  was  stressed  that  arrangement, 
effective  Jan.  1,  1959,  does  not  constitute 
merger  of  two  agencies. 

E.  J.  Churchill,  president  of  D&C,  and 
Freeman  Keyes,  chairman  of  board  of 
KM&J,  said  agreement  enables  each  agency 
to  retain  "individual  identity  and  corporate 
structure"  while  "achieving  maximum  ad- 
vantages of  their  total  facilities."  Under 
arrangement,  Keyes,  Madden  &  Jones  in 
Chicago  will  continue  to  service  its  accounts 
and  also  assume  responsibility  for  accounts 
presently  serviced  out  of  D&C's  Chicago 
office,  including  Norge,  York  and  Presto. 
Similarly,  D&C  will  service  its  own  accounts 
in  New  York  and  Los  Angeles,  as  well  as 
those  currently  handled  by  KM&J  in  those 
offices. 


ARBITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Nov.  21-27  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE 

PROGRAM  and  time 

NETWORK 

RATING 

Fri.,  Nov.  21 

Lineup  (10  p.m.) 

CBS-TV 

19.5 

Sat.,  Nov.  22 

Perry  Como  (8  p.m.) 

NBC-TV 

29.6 

Sun.,  Nov.  23 

Loretta  Young  (10  p.m.) 

NBC-TV 

27.4 

Mon.,  Nov.  24 

Danny  Thomas  (9  p.m.) 

CBS-TV 

24.6 

Tues.,  Nov.  25 

Rifleman  (9  p.m.) 

ABC-TV 

25.1 

Wed.,  Nov.  26 

This  Is  Your  Life  (10  p.m.) 

NBC-TV 

26.1 

Thurs.,  Nov.  27 

New  York  Thanksgiving  Day  Parade 

(11  a.m.) 

NBC-TV 

27.7 

Broadcasting 


December  1,  1958    •    Page  9 


PEOPLE 


at  deadline 


Multiple  Owner  Not  Foreclosed 
Court  Says  in  Upholding  Grant 

How  far  FCC  can  go  in  favoring  applicant 
with  existing  broadcast  properties  over  new- 
comer in  light  of  diversification  of  com- 
munications media  and  anti-monopoly  poli- 
cies of  Commission  was  spelled  out  last 
week  by  U.  S.  Court  of  Appeals  in  Wash- 
ington. 

Three  judge  court,  by  split  vote,  upheld 
FCC's  1956  grant  of  Knoxville,  Tenn.,  ch. 
10  to  WBIR  Inc.  Denied  was  appeal  by  Ten- 
nessee Television  Inc.,  one  of  two  unsuccess- 
ful applicants  in  three-year-old  case.  Other 
was  Scripps-Howard  Radio  Inc.  (WNOX 
Knoxville).  WBIR-TV  Knoxville  has  been 
operating  since  August  1956,  with  CBS  af- 
filiation. 

Tennessee  Tv,  comprising  local  business- 
men headed  by  Guilford  Glazer,  claimed 
FCC  preferences  for  WBIR  in  experience, 
past  performance  and  programming  plans 
were  based  on  multiple  ownership.  WBIR 
is  owned  by  Gilmore  N.  Nunn  and  associates 
and  30%  by  Taft  family  (WKRC-AM-TV 
Cincinnati,  Ohio). 

Circuit  Judge  Charles  Fahy,  for  himself 
and  Judge  Warren  E.  Burger,  said  that 
choice  of  WBIR  "does  not  rest  simply  upon 
its  strength  in  matters  that  might  be  attribut- 
able to  concentration  of  media  of  communi- 
caion,  but  in  good  part  upon  the  relative 
weakness  of  appellant  in  other  respects." 

Earlier  Judge  Fahy  declared:  "The  diver- 
sification of  media  of  communication  that 
would  result  were  the  permit  granted  to  ap- 
pellant [Tennessee  Television]  does  not  on 
the  record  so  clearly  warrant  selection  of 
appellant  in  the  public  interest  as  to  out- 
weigh other  public  benefits  of  the  award  to 
intervenor  [WBIR],  at  least  to  a  degree  that 
requires  substitution  of  our  judgment  for 
that  of  the  Commission." 

Judge  Fahy  also  said  that  modification 
of  ch.  10  grant  was  not  substantial  enough 
to  infer  that  it  is  "new"  grant  or  "sig- 
nificantly" affected  comparative  qualifica- 
tions of  applicants.  After  securing  grant, 
WBIR  asked  for  and  received  permission 
to  move  transmitter  site  and  studios  in 
Knoxville. 

Dissenting  vigorously.  Circuit  Judge 
David  L.  Bazelon  maintained  that  Com- 
mission has  nullified  diversification  doc- 
trine "by  thus  attributing  to  these  by-prod- 
ucts of  concentration  a  greater  degree  of 
importance  than  it  attributes  to  the  tra- 
ditional and  antipodal  preference  for  de- 
centralization of  ownership  of  the  mass 
media  of  communication.  .  .  ." 

TvB  Clinic  to  Spotlight  Auto  Tv 

More  than  100  advertiser  and  agency  ex- 
ecutives are  expected  to  attend  Television 
Bureau  of  Advertising's  "automotion"  cello- 
matic  presentation  tomorrow  (Dec.  2)  at 
Detroit's  Statler  Hilton  Hotel.  New  presen- 


tation traces  relationship  between  auto- 
motive industry  and  tv. 

TvB  President  Norman  E.  Cash  and  Na- 
tional Sales  Vice  President  John  Sheehan 
also  will  introduce  three  auto  dealers  who 
will  relate  how  tv  works  for  them.  They 
are  John  Spitzer.  "World's  Largest  Dodge 
Dealer."  from  Elyria,  Ohio;  Dan  Rohyans, 
one  of  top  10  Ford  dealers  in  U.S.,  from 
Columbus,  Ohio,  and  James  Belcher,  lead- 
ing Delaware  County  (Pennsylvania)  Buick 
dealer. 

Demise  of  WSIZ  Brings  Protest 
From  Douglas,  Ga.,  Businessmen 

Death  of  WSIZ  Douglas,  Ga.,  has 
brought  formal  complaint  to  FCC  from 
local  merchants  and  citizens.  WSIZ  ceased 
operation  Nov.  14,  asked  FCC  to  cancel 
license  and  delete  call  letters  because  of 
financial  difficulties.  Telegram  wired  to  FCC 
by  local  citizens  protested  close  demise  of 
WSIZ  on  grounds  no  prior  notice  was  given 
to  listeners  and  advertisers,  station  not  of- 
fered for  sale  to  local  citizens  and  "station's 
vital  part  in  unprecedented  growth  and  in- 
dustrial development  of  Douglas  during  the 
past  year."  Telegram  was  signed  by  33  local 
businessmen. 

Day  timer,  on  1310  kc  (with  1  kw),  be- 
gan operating  in  September  1957.  Station 
is  owned  by  Marshall  W.  Rowland  and 
wife.  Original  grant  was  protested  to  no 
avail  by  WDMG  Douglas  on  economic  in- 
jury grounds. 

In  announcing  closing  in  paid  newspaper 
advertisement,  Mr.  Rowland  stated  that  in 
his  opinion  there  is  no  "reasonable"  oppor- 
tunity for  second  radio  station  in  Douglas. 
Papers  filed  with  FCC  show  that  WDMG 
bought  equipment  and  physical  assets  of 
WSIZ  including  $7,000  liability  for  about 
$30,000. 


BACKFIRE  IN  MIAMI 

Can  anti-tv  newspaper  brochure 
backfire?  Apparently  that's  what's  hap- 
pening in  Miami  where  News  (Cox 
paper)  this  week  will  rebut  Herald 
(Knight  paper)  brochure  that  main- 
tained Herald  delivered  87%  more 
customers  per  ad  dollar  than  WTVJ 
(TV)  Miami.  News  is  slated  to  distrib- 
ute to  advertisers  and  agencies  its  own 
brochure  stating  that  WTVJ  "thorough- 
ly and  accurately"  revealed  "error"  in 
Herald  study  when  station  recently 
fought  paper's  claim  [Programs  & 
Promotions,  Nov.  24]  that  daily 
newspaper  is  not  only  "effective"  me- 
dium "available"  for  advertisers  and 
that  tv  is  very  important  force. 

Paradox:  Cox  and  Knight  principals 
each  has  42.5%  interest  in  Biscavne 
Television  Corp.  (WCKR  and  WCKT 
[TV]  Miami). 


J.  BLAN  van  URK,  executive  vice  presi- 
dent and  director.  Calkins  &  Holden  Inc., 
resignation  announced  effective  Jan.  1,  to 
open  own  advertising  and  public  relations 
office. 

JOHN  P.  JEFFERSON,  38.  since  1955  as- 
sistant director  of  public  affairs,  CBS  News, 
died  following  heart  attack  Thursday  night 
(Nov.  27)  at  his  home  in  Hartsdale,  N.  Y. 
Formerly  with  WGN  Chicago,  Mr.  Jefferson 
joined  CBS  News  in  1946  and  served  as 
correspondent  during  Korean  conflict.  Fu- 
neral services  were  to  be  held  Saturday 
(Nov.  29)  in  Hartsdale. 

Funeral  services  held  Friday  (Nov.  28)  for 
CHARLES  F.  WILLETT,  65,  chief  en- 
gineer of  WCFL  Chicago,  owned  by  local 
Federation  of  Labor.  Mr.  Willett,  who  died 
Tuesday  in  city's  Wesley  Memorial  Hos- 
pital, had  been  with  station  22  years  and 
chief  engineer  since  1947. 

GORDON  BAIRD,  formerly  with  Burke 
Dowling  Adams,  and  KENNETH  V. 
HALL,  previously  with  Thos.  J.  Lipton  Inc., 
to  D'Arcy  Adv.  as  account  executives. 

AFTRA,  Networks  Near  Agreement 

In  New  York,  negotiators  for  American 
Federation  of  Television  &  Radio  artists  and 
radio-tv  networks  scheduled  formal  meet- 
ing Friday  evening  (Nov.  28)  in  effort  to 
reach  agreement  on  new  contract.  It  is  re- 
ported that  parties  have  reached  agreement 
largely  on  "money  matters"  but  have  to 
resolve  "certain  policy  matter"  (see  story, 
page  89). 

National  Car  Rental  to  Gardner 

National  Car  Rentals  System.  St.  Louis, 
appoints  Gardner  Adv.  Co.,  same  city,  to 
handle  advertising  effective  Jan.  1,  1959. 
Firm's  annual  national  advertising  budget 
runs  approximately  $500,000.  including  use 
of  radio-tv.  At  agency,  David  P.  Ferriss, 
vice  president  and  board  member,  named 
account  supervisor,  and  Frank  MacKnight 
account  executive.  National  maintains  600 
offices  in  49  states  and  26  foreign  coun- 
tries. 

WFRV-TV  Switches  to  NBC 

WFRV-TV  (ch.  5)  Green  Bay.  Wis.,  will 
become  primary  affiliate  on  NBC-TV  next 
May  23.  Harry  Bannister.  NBC  station  rela- 
tions vice  president,  and  Clayton  Ewing,  sta- 
tion president,  announced  Friday.  WFRV- 
TV  currently  is  ABC-TV  primary  affiliate 
and  NBC-TV's  outlet  in  that  area  is 
WMBV-TV  Marinette.  Wis.  (ch.  11).  ABC- 
TV  spokesmen  said  they  expected  to  an- 
nounce new  plans  for  that  area  in  near 
future. 

WTOL-TV  Plans  Dec.  5  Start 

WTOL-TV  Toledo,  Ohio  will  premiere 
Friday  Dec.  5  with  hour-long  special  pro- 
gram. Operating  on  ch.  11.  primary  CBS- 
TV  affiliate  expects  to  cover  80-mile  radius 
with  1,045-foot  tower  and  316  kw,  accord- 
ing to  Thomas  S.  Bretherton.  vice  presi- 
dent and  general  manager.  WTOL-TV  is  To- 
ledo's second  tv  station. 


Page  10    •    December  1,  1958 


Broadcasting 


Yessir— our  Pulse  is 
stronger  than  ever! 


More  listeners  than  the  No.  2  and 
No.  3  stations  COMBINED! 

More  than  THREE  times  as  many 
listeners  as  the  No.  4  station! 

Truth  is — WDAY-Radio  just  doesn't  have 
any  real  competition  in  the  fabulous  Red  River 
Valley.  Ask  Peters,  Griffin,  Woodward! 

WDAY 

FARGO,  N.  D. 


NBC  •  5000  WATTS  •  970  KILOCYCLES 

PETERS,  GRIFFIN,  WOODWARD,  INC.,  Exclusive  National  Representatives 


YUP,  at  the  ripe  old  age  of  37,  WDAY- 
Radio  is  as  frisky  as  ever  —  with  a  1958 
"Area  Pulse"  that  pumps  us  all  over  our  55 
counties,  215,900  radio  homes! 

As  for  many  years  past,  1958  Pulse  figures 
again  show  that  WDAY-Radio  gets  — 

More  than  TWICE  as  many  listeners  as 
the  No.  2  station! 


Broadcasting 


December  1,  1958   •    Page  11 


*  BALLANTINE  BEER 

21  Eastern  Markets 


one 


dl7)3Z00 


Oil 


*  HEIUMAN  BEER 

Chicago  and  all  of  Wisconsin 


*  BURGER.  PHIL l  ipc 


> 


BOUGHT  BY  THESE  FINE  STATIONS: 


SIZZLING  WITH  SUSPENSE 


WCBS-TV 
WTVJ-TV 
KVII-TV 
KID-TV 
K0LD-TV 
KGHL-TV 


New  York  City 
Miami 
Amarillo 
Idaho  Falls 
Tucson 
Billings 


WLOS-TV  Asheville,  N.  C. 

WICU-TV  Erie,  Pa. 

KTSM-TV  El  Paso 

KOMO-TV  Seattle 


WKY-TV 
WSM-TV 
WDSU-TV 
KBAK-TV 
KVAR-TV 
KPTV-TV 
KTUL-TV 
WFGA-TV 
KSL-TV 
WISN-TV 


Oklahoma  City 
Nashville 
New  Orleans 
Bakersfield 
Phoenix 
Portland,  Ore. 
Tulsa 

Jacksonville 
Salt  Lake  City 
Milwaukee 


...  and  many  others 


AND  INTRODUCING 


JOAN  MARSHALL 


IN  REVIEW 

HALLMARK  HALL  OF  FAME 

Transplanting  musical  comedy  from  the 
theatre  to  television  is  a  praiseworthy  idea 
that  has  mostly  failed  in  the  execution.  The 
stage-full  of  colorfully  clad  chorus  boys  and 
girls  whirling  in  a  gay  and  exciting  dance 
routine  overwhelms  the  audience  with  a 
barrage  of  color,  motion  and  sound  that  is 
tremendously  effective  in  the  theatre  but  is 
pretty  much  lost  on  the  21 -inch  home  screen, 
particularly  the  black-and-white  screen 
which  is  still  standard  equipment  in  most 
homes. 

"Kiss  Me,  Kate,"  the  Nov.  20  presenta- 
tion of  Hallmark  of  Fame  was  the  exception 
that  proves  the  rule.  Gay,  rollicking  and 
tuneful,  it  was  90  minutes  of  almost  pure 
delight  to  ear  and  eye  (even  in  mono- 
chrome). Chief  credit,  of  course,  goes  to 
Sam  and  Bella  Spewack's  play-within-a-play 
adaptation  of  Shakespeare's  "Taming  of  the 
Shrew"  and  to  Cole  Porter's  gay  words  and 
music. 

But  the  tv  show  would  not  have  been 
the  success  it  was  without  the  expert  touch 
of  Producer-Director  George  Schaffer  or 
the  outstanding  performances  of  the  singing 
stars,  Patricia  Morison  and  Alfred  Drake. 
They  performed  as  ably  for  tv's  closeups  as 
they  did  onstage  during  the  play's  long  run 
on  Broadway,  looking  and  acting  their  high- 
spirited  roles  to  the  hilt  and  singing  with  a 
clarity  that  delivered  each  clever  word  of 
Mr.  Porter's  lyrics  as  well  as  the  beauty  of 
his  tunes  to  the  audience  at  home. 

Julie  Wilson,  as  the  soubrette,  belted  out 
her  songs,  particularly  the  provocative  "True 
to  You  in  My  Fashion,"  as  if  she  were  trying 
to  prove  that  decibels  are  stronger  than  sex. 
Harvey  Lembeck  and  Jack  Klugman  won 
some  laughs  with  their  performances  as  a 
pair  of  gunmen.  Bill  Lawrence  did  the  little 
he  had  to  do  very  well  and  Paul  McGrath 
was  perfect  as  the  stuffy  cabinet  member,  in 
one  hilarious  scene  with  Mr.  Drake  and  Miss 
Morison.  Ernest  Flatt's  staging  of  the  musi- 
cal numbers  left  nothing  to  be  desired. 

Production  costs:  Approximately  $210,000, 

plus  release  right  charges. 
Sponsored    by    Hallmork    Cards  through 

Foote,  Cone  &  Belding;  broadcast  in  color 

and  black-and-white  on  NBC-TV,  Nov. 

20,  9-10:30  p.m. 

THE  RED  SKELTON  SHOW 

The  slapstick  comedy  of  the  silent  movie 
days,  when  Charlie  Chaplin,  Ben  Turpin 
and  the  Keystone  Cops  convulsed  audi- 
ences with  their  rough-and-tumble  antics, 
was  brought  back  Tuesday  (Nov.  25)  in 
Red  Skelton's  Thanksgiving  show.  Except 
for  an  opening  song-and-dance  routine,  the 
half-hour  was  done  entirely  in  pantomime, 
with  Art  Gilmore,  off  camera,  providing  the 
verbal  information  that  used  to  come  from 
subtitles. 

Red,  it  goes  almost  without  saying,  was 
great  in  the  role  of  Freddy  the  Freeloader, 
a  hungry  derelict  on  the  national  feast  day. 
His  ingenious  but  fruitless  attempts  to  ob- 
tain the  price  of  a  Thanksgiviing  dinner 


were  masterpieces  of  burlesque,  topped  only 
by  Freddie's  even  more  hilarious  dilemma 
when  fate  hands  him  a  series  of  turkey-and- 
trimmings  repasts  which  he  cannot  refuse. 
Isobel  Randolph,  William  Frawley,  Henry 
Kelker,  Ray  Kellogg,  James  Burke,  Dick 
Crockett,  Dick  Elliott  and  Ann  Dore  played 
their  silent  roles  in  appropriate  low  comedy 
fashion. 

All  in  all,  this  was  a  fine  holiday  romp, 
provoking  laughter  more  hearty  than  usually 
greets  tv  fare. 

Production  costs:  Approximately  $50,000. 

Sponsored  by  Pet  Milk  Co.  through  Gard- 
ner Adv.  Co.,  alternating  with  S.  C.  John- 
son &  Son  through  Foote,  Cone  &  Beld- 
ing, on  CBS-TV,  Tuesdays,  9:30-10  p.m. 
Started  Sept.  23. 

Producer:  Cecil  Barker;  director:  Seymour 
Burns;  associate  director:  Howard  Quinn; 
writers:  Sherwood  Schwartz,  Jesse  Gold- 
stein, Dave  O'Brien;  conductor:  David 
Rose. 

RESTLESS  GUN 

It  was  bad  enough  for  western  posses  to 
find  citizens  dead  from  one  shot  in  the 
back,  but  when  the  victims  resembled  sieves, 
that  was  just  "No  Way  to  Kill,"  the  title  of 
the  Nov.  24  episode  of  NBC-TV's  Restless 
Gun. 

The  psychotic  killer  of  John  Falvo's  fast- 
paced  script  set  out  for  revenge  on  the  men 
who  had  caused  him  to  lose  his  right  arm 
during  a  gun  battle  eight  years  earlier.  Now, 
he  has  escaped  prison  and  returned  to  the 
scene  of  his  capture.  Quicker  than  you  can 
say  "Comb  the  hills,  men,"  the  villain,  con- 
vincingly played  by  Henry  Corden,  has 
killed  two  men  by  blasting  off  their  right 
arms.  His  vengeance  still  not  complete, 
Lefty  nabs  as  a  hostage  the  young  son  of  the 
Restless  one's  best  friend,  recently  deceased. 
Child  hostages  are  not  generally  acceptable 
devices  in  television,  but  in  this  case  view- 
ers are  confident  that  John  Payne  will  not 
only  save  the  boy,  but  send  the  mad  villain 
to  his  demise. 

So  much  is  predictable,  but  the  hero's 
method  is  more  remarkable.  He  comes  up 
with  a  nifty  psychological  ruse  that  catches 
killer  Corden  flat-footed.  Mr.  Payne  laughs 
when  Corden  tells  him  to  hold  out  his  right 
arm.  Then  he  drops  his  jacket  to  reveal  an 
empty  right  shirtsleeve.  The  trick  works, 
and  as  the  star  makes  a  lightning  draw  from 
under  his  shirt,  Corden  falls  from  a  single, 
clean  shot. 

Western  addicts  are  tough  hombres  to 
please,  but  even  the  most  calloused  easy- 
chair  cowboy  must  have  been  satisfied  with 
this  one. 

Production  costs:  Approximately  $37,000. 

Sponsored  by  Procter  &  Gamble  through 
Leo  Burnett,  and  Sterling  Drug  through 
Dancer-Fitzgerald-Sample  on  NBC-TV 
Mon.  8-8:30  p.m.  Started  Sept.  22.  Epi- 
sode of  Nov.  24,  "No  Way  to  Kill,"  writ- 
ten by  John  Falvo. 

Executive  producer:  John  Payne;  producer: 
David  Dortort;  director:  Edward  Ludwig; 
assistant  directors:  Edward  Ludwig  and 
Dolph  M.  Zimmer;  writers:  various. 


PLANS  FOR 
YOUR  FUTURE 
IN  THE  FIRST 


QUARTERLY 
REPORT 

On  eight  pages 

starting  page  31 


Broadcasting 


December  1,  1958   *    Page  15 


Were 

switching 

signals  in 
BUFFALO 

On  November  30,  ABC  Television  will 
unleash  the  slickest,  fastest-moving  array 
of  entertainment  in  TV  today  —  over  a 
brand-new  affiliate  in  Buffalo!  Now  Sta- 
tion WKBW-TV  (Channel  7)  will  be  car- 
rying the  whole  exciting  line-up  of  ABC 
programs,  from  All-Star  Golf  to  Zorro! 

This  hikes  the  number  of  ABC-TV's  pri- 
mary affiliates  to  88  .. .  with  a  coverage  of 
86.5%  of  the  TV  homes  in  America  (96% 
counting  delayed  broadcasts). 

And  Buffalo  is  a  hotbed  of  consumer  enthu- 
siasm! Ranks  14th  nationally  in  total  retail 
sales!  Delivers  517,000  TV  homes  —  plus 
countless  viewers  in  Toronto  and  the  sur- 
rounding areas  of  Canada. 

Prediction:  We'll  hit  pay  dirt  in  Buffalo. 
And  so  will  our  advertisers. 


ABC  TELEVISION 


5,000 

LIVELY  WATTS 


LANSING 


FIRST  IN  AUDIENCE 

. . .  more  than  100%  greater 
audience*  than  any  station 
heard  in  the  Lansing  area. 


FIRST  IN  POWER 
AND  COVERAGE 

With  20  times  the  power  of 
any  station  in  Lansing  . .  . 
WILS  produces  the  most 
coverage  for  your  money. 


FIRST  IN  MICHIGAN'S 
MONEY  MARKET 

WILS  reaches  210,490 
Radio  homes  in  the  17 
county  central  Michigan 
area  ...  1st  in  Michigan 
in  C.S.L 


CONTACT 
VENARD 
RINTOUL  & 
McCONNELTi,  INC. 


*C.  E.  HOOPER 


WILS 

news  sv°^s 


ASSOCIATED  WITH  PONTIAC'S 


WPON 


Page  18   •   December  1,  1958 


OUR  RESPECTS 


to  John  Dexter  Langlois 
and 

Cyril  Ouellette  Langlois  Jr. 


John  and  Cy  Langlois  Jr.  consider  themselves  lucky  fellows.  There  are  two  sons 
to  fill  the  ample  shoes  of  their  late  father,  Cy  Langlois  Sr.,  a  founder  in 
1935  of  Lang-Worth  Feature  Programs,  New  York,  pioneer  radio  transcription 
company  [Our  Respects,  March  25,  1946]. 

The  brothers  vary  in  temperament  and  appearance.  Their  friends  and  business 
associates  say  that  John,  the  older  son  (above,  left),  physically  resembles  Cy  Sr.,  who 
was  built  solidly.  Cy  Jr.,  on  the  other  hand  (above,  right),  is  a  trim  young  man,  but 
like  his  father,  is  more  outgoing  and  demonstrative  than  John. 

"We  get  along  fine,"  John  says,  "because  we  keep  out  of  each  other's  hair." 
John  is  president  of  the  parent  company,  Lang-Worth  Features,  and  Cy  is  presi- 
dent of  Langlois  Filmusic  Inc.,  which  was  formed  three  years  ago  to  supply  back- 
ground music  for  feature,  industrial,  educational  and  documentary  films  and  tv  com- 
mercials. Each  is  a  vice  president  of  the  other's  company  and  each  also  is  a  vice 
president  of  another  Langlois  enterprise,  Metropolitan  Sound  Service,  New  York,  a 
recording  company.  The  latter  organization  is  headed  by  Winifred  O'Keefe,  who 
began  her  career  with  Lang-Worth  in  1935  as  secretary  to  the  late  Mr.  Langlois  (he 
died  in  June  1957)  and  now  is  a  vice  president  of  the  parent  company. 

Lang-Worth  is  regarded  as  the  backbone  of  the  Langlois  enterprises.  Its  present 
structure  mirrors  the  changes  in  the  radio  industry  over  the  past  decade.  Originally 
Lang-Worth  functioned  primarily  as  a  musical  transcription  library  firm  to  radio 
stations  and  also  as  a  producer  and  distributor  of  syndicated  radio  programs.  The 
advent  of  the  long-playing  album  and  the  growing  practice  among  some  recording 
companies  of  providing  stations  with  records  at  little  or  no  cost  convinced  the 
Langlois  family  two  years  ago  that  the  company  had  to  adopt  a  new  approach. 
It  decided  on  a  new  service  called  "Radio  Hucksters  and  Airlifts,"  which  supplies 
local  radio  stations  with  20  categories  of  commercials. 

The  service  consists  essentially  of  a  library  of  transcribed  commercials,  covering 
20  categories  of  local  businesses  (oil,  automobiles,  retail  stores,  food  etc.),  and  is 
designed  to  help  the  radio  station  sell  the  local  advertiser  by  offering  professionally- 
written  jingles  that  often  cannot  be  produced  on  the  local  level.  John  reports  happily 
that  business  this  year  is  expected  to  be  22%  ahead  of  1957. 

Cy  confesses  ruefully  that  Langlois  Filmusic  is  faring  "about  the  same"  as  last  year. 
He  believes  the  recession  still  in  force  during  the  first  half  of  1958  hurt  the 
film  business  generally  but  he  is  confident  that  the  current  business  upswing  will 
be  reflected  in  an  improved  picture  the  beginning  of  next  year.  Many  of  Filmusic's 
clients,  he  points  out,  are  business  firms  which  order  background  music  on  a  licensed 
basis  for  their  industrial  films  or  tv  film  commercials  and  programs. 

Metropolitan  Sound  Service  serves  as  the  common  link  between  Cy's  company 
and  John's  organization,  recording  background  music  for  the  former  and  commer- 
cials for  the  latter.  In  addition,  Metropolitan  records  for  many  of  the  well-known 
labels  and  for  organizations  that  require  jingles  or  commercials. 

John  Dexter  Langlois  was  born  in  Detroit  on  Dec.  16,  1918.  The  family  moved 
to  Great  Neck,  L.I.,  when  he  was  3.  He  attended  New  York  U.  in  1938-39  and 
left  college  to  accept  a  position  in  the  sub-contracting  section  of  the  Grumman  Air- 
craft Engineering  Corp.,  Bethpage,  L.I.  He  remained  with  Grumman  until  the  end 
of  1945  when  he  joined  Lang-Worth  as  a  salesman.  He  was  named  sales  manager 
in  1950,  secretary-treasurer  in  1952  and  president  in  1956,  when  the  elder  Mr. 
Langlois  went  into  semi-retirement. 

John  married  the  former  Ruth  Kennedy,  a  classmate  at  Great  Neck  High  School, 
in  November  1941.  They  live  in  East  Williston,  L.I.,  with  their  three  children — 
John  Jr.,  16,  Jeanne,  13,  and  James,  5.  John  is  a  member  of  the  Radio  &  Tele- 
vision Executives  Society  and  the  Hempstead  (L.I.)  Golf  Club. 

Cyril  Ouellette  Langlois  Jr.  was  born  in  New  York  City  on  March  30,  1922,  and 
was  raised  in  Great  Neck.  He  attended  the  U.  of  Rochester  for  three  years  and 
left  in  1942  to  accept  a  post  with  the  engineering  department  of  Fisher  Body  Div., 
General  Motors  Corp.,  Detroit.  He  remained  with  Fisher  Body  until  January  1946 
when  he  joined  the  family  business.  Initially,  Cy  was  involved  with  production, 
then  moved  to  sales,  and  became  head  of  Langlois  Filmusic  three  years  ago. 

Cy,  who  is  unmarried,  lives  in  Massapequa,  L.I.  He  enjoys  boating,  water  skiing 
and  hunting,  and  has  a  farm  in  Rutland,  Vt.  He  is  a  member  of  RTES. 

Broadcasting 


FIRST  IN 


>    -  - 


THE  HEART  OF  DETROIT  BECAUSE  . 


MORE  FOR  DETROIT 


^EXAMPLE:  dramatic  on-the-spot 
news  coverage  with  the 

MOBILE  NEWS  CRUISER 

on  call  24  hours  a  day 

A  WKMH  EXCLUSIVE 

Whenever  and  wherever  news  occurs,  the  WKMH  Newscruiser  gets  there  in  a  hurry 
—  gets  the  facts  FIRST  with  dramatic  on-the-spot  coverage.  Constantly  on  the  prowl 
from  7  a.m.  to  6  p.m.,  the  Newscruiser's  two  radio  reporters  are  on  24-hour  call, 
assuring  listeners  of  "red-hot"  newscasts.  In  the  Detroit  area,  the  WKMH  Mobile 
Newscruiser  and  Public  Service  go  hand-in-hand  .  .  .  one  more  reason  why  WKMH 
is  FIRST  in  the  heart  of  Detroit! 


WKMH 

DETROIT  •  DEARBORN 

John  Carroll 
Managing  Director 


KNORR  BROADCASTING  CORP. 


FRED  A.  KNORR,  PRESIDENT 
REPRESENTED   BY  HEADLEY-REED 


Broadcasting 


December  1,  1958    •    Page  19 


IN  PUBLIC  INTEREST 


WCSH-TV  6 


NBC  Affiliate  Portland,  Maine 


(WITH  PD-6)* 

*Our  special  ingredient  is  not  a  secret.  It's  the  "Program 
Dominance"  of  6  ...  a  marked  viewer  preference  for  the  pro- 
grams of  Northern  New  England's  service-minded  NBC  outlet. 

This  viewer  preference  has  been  established  by  five  straight 
years  of  surveys  and  was  most  recently  confirmed  by  NCS  #3. 

Your  Weed  TV  man  can  tell  you  more  about  the  station  that 
squeezes  more  out  of  TV  dollars. 

A  matching  schedule  on  ch.  2  in  Bangor  saves  an  extra  5%. 

The  Rines  Radio  -  TV  Stations  of  Maine 

WCSH-TV,  Portland  —  WLBZ-TV,  Bangor 
WCSH-Radio,  Portland  —  WLBZ-Radio,  Bangor  —  WRDO-Radio,  Augusta 


MUSCLE  WITH  BIG  HEART  •  A  large 
spot  order  for  WVNA  Tuseumbia,  Ala., 
from  Muscle  Shoals  Tv  Cable  Corp.  was 
accompanied  by  a  request  that  the  an- 
nouncements plug  the  State  Employment 
Service's  Hire-the-Physically-Handicapped 
organization.  The  cable  company  sponsored 
a  Hire-the-Handicapped  dance-banquet  Nov. 
7  that  was  promoted  heavily  by  WVNA. 
Proceeds  from  the  event  went  to  Tri-Cities 
Cheer  Club,  a  group  that  is  doing  social 
work  for  the  physically  handicapped.  As  a 
result  of  the  dance  two  handicapped  girls 
were  hired  fulltime.  Muscle  Shoals  also  em- 
ploys handicapped  workers.  WVNA  is  dis- 
tributing hundreds  of  painted  signs  pro- 
moting the  cause. 

TOTTING-UP  TOYS  •  A  14-hour  telethon 
was  conducted  by  WOOD-AM-TV  Grand 
Rapids,  Mich.,  Nov.  22-23  in  the  station's 
fourth  annual  Toys  for  Tots  campaign.  The 
aim  of  the  promotion  is  to  collect  100,000 
new  or  used  toys  for  distribution  to  needy 
children  at  Christmas.  As  in  previous  years, 
the  local  Marine  Corps  reserve  unit 
manned  telephone  switchboards  to  take 
pledges  of  toys  from  callers  and  Shell  serv- 
ice stations  acted  as  "drop  zones"  for  toys. 
The  WOOD  stations'  telethon  at  the  Grand 
Rapids  Civic  Auditorium  was  emceed  for 
the  fourth  year  by  Frank  Sisson,  WOOD-TV 
account  executive. 

WIVES'  BAZAAR  •  CKNW  Vancouver- 
New  Brunswick,  B.  C,  staff  wives  sponsored 
an  "Orphans'  Bazaar"  to  benefit  the  local 
Orphans'  Fund.  Listeners  contributed  over 
$5,000  in  merchandise,  and  national  manu- 
facturers and  retailers  provided  prizes.  At 
the  end  of  the  two  day  affair,  $12,000  was 
added  to  the  more  than  $200,080  that 
CKNW  has  raised  over  a  14-year  period  for 
the  Orphans'  Fund. 

CRIPPLE  BENEFIT  •  WPSD-TV  Padu- 
cah,  Ky.,  and  area  Lions  clubs  collected 
$40,000  for  the  benefit  of  crippled  children 
through  its  Telethon  of  Stars.  Personalities 
appearing  on  the  12-hour  marathon  show 
included  George  deWitt,  Anita  Wood, 
Dorothy  Olsen,  and  Anita  Bryant.  Crip- 
pled Children's  Centers  in  Kentucky,  Illinois 
and  Missouri  will  share  in  the  proceeds. 

EXPENSIVE  JACK  -  O  -  LANTERNS  • 

WKY  Oklahoma  City  d.j.  Chuck  Boyle 
raised  money  for  the  local  United  Fund  by 
asking  for  listener  donations  of  pumpkins, 
and  then  auctioning  the  14  he  received.  The 
pumpkins  went  to  a  local  children's  home, 
and  $261  went  to  the  Oklahoma  City  United 
Fund. 

SAVINGS  FILM  •  Screen  Gems  Inc.,  N.  Y., 
under  a  grant  from  the  AFL-CIO,  has  pro- 
duced a  special  episode  of  SG's  Father 
Knows  Best  series,  which  will  be  used  by 
the  Treasury  Dept.  in  1 959  for  its  sales  cam- 
paign on  behalf  of  U.  S.  Savings  Bonds.  The 
program,  which  will  feature  such  regular  cast 
members  as  Robert  Young  and  Jane  Wyatt, 
will  not  be  telecast  on  CBS-TV  but  will  be 
distributed  for  presentation  before  schools, 
churches,  clubs  and  industrial  establish- 
ments. 


Page  20    •    December  J,  1958 


Broadcasting 


NOW! 


the  new  VHF  giant 

changes  the  TV 
picture  in  Buffalo 


A  brand  new  image  beams  its  full  coverage  to  over  500,000  TV  homes 
in  Western  New  York  and  over  475,000  TV  homes  in  Southern  On- 
tario, starting  November  30.  This  powerful  signal,  of  WKBW-TV,  will 
deliver  the  impact  of  the  ABC  network's  great  lineup  of  full  entertain- 
ment .  .  .  exclusively  ...  to  this  primary  signal  area. 

Add  to  this  .  .  .  outstanding  new  feature  films,  progressive  local  pro- 
gramming and  personalities,  developed  to  penetrate  every  TV  home  in 
the  vast  Niagara  Frontier  .  .  .  and  you  have  the  planned  format  that  will 
put  this  giant  image  to  work  for  you  .  .  .  selling  brand  image  and 
product  preference  throughout  the  11  counties  of  this  14th  largest 
market.  See  your  Avery-Knodel  representative  for  the  full  story. 


BUFFALO'S  TOWERING 
GIANT*  1078  FOOT 
TOWER  2811  FT.  ABOVE 
SEA  LEVEL 


OVER  500,000  T.  V. 
HOMES  PLUS  HUGE 
-475,000  TV  HOME 
MARKET  BONUS  IN 
CANADA 


Represented  Nationally  by 

AVERY-KNODEL 


INCORPORATED 


NEW  YORK      ATLANTA      DALLAS      DETROIT      SAN  FRANCISCO      LOS  ANGELES      CHICAGO  SEATTLE 


Broadcasting 


December  1,  1958  • 


Page  21 


NO  MATTER  HOW  YOU  STACK  EM ... 

you'll  find  the  best  bridge  to  the 
huge  New  York  audience  is 


The  Voice  of  New  York 

First  on  14,028,147  radio  dials 
It's  unanimous!  Up  in  latest  Pulse,  Nielsen  and  Hooper! 


wmca 


No  tolls  when  you  call  us  collect,  MUrray  Hill  8-1500  or  contact  AM  Radio  Sales 


Page  22   •   December  1,  1958 


OPEN  MIKE 

Gentle  Sell  for  Radio 

editor: 

WTIK  believes  you  should  sell  radio  at 
all  times.  To  that  end  we  have  designed  a 
wallpaper  for  radio  station  lobbies  that  de- 
picts the  industry.  The  design  is  musical 
in  connection  with  radio  mike  and  re- 
ceivers .  .  .  with  a  choice  of  15  color  com- 
binations. The  design  is  under  copyright 
protection  and  will  be  available  to  stations 
and  music  stores  in  volume  by  Feb.  1  .  .  . 
Earlier  delivery  sketches  and  samples  are 
available  through  WTIK.  . 

WTIK  Durham,  N.  C. 

Still  Much  in  Demand 

editor: 

Please  send  20  copies  of  "Radio:  Wana- 
maker's  Hot  Salesman"   [Advertisers  & 
Agencies,  Oct.  20]  .  .  . 
Ed  Carrell 

President  &  General  Manager 
WGAD  Gadsden,  Ala. 

editor: 

.  .  .  Please  send  50  reprints  of  Wana- 
maker's  story. 

Rex  Hudson, 
Sales  Manager 
KDAL  Duluth,  Minn. 

[EDITOR'S  NOTE:  A  limited  supply  of  reprints 
of  this  department  store's  sales  success  is  still 
available  at  five  cents  apiece.] 

Call  to  KYA  Alumni 

editor: 

Help,  please!  KYA,  which  celebrates  32 
years  in  December,  has  many  prominent 
alumni  and  we  would  like  letters,  tapes  or 
discs  or  greetings  from  them.  We're  plan- 
ning a  gigantic  combination  birthday  and 
Christmas  programming  project. 

Mort  Wagner 

KYA  San  Francisco 

Passes  Muster 

editor: 

.  .  .  It's  supposed  to  be  easy  to  criticize 
anything,  but  frankly  I  find  it  difficult  in 
this  case  [1958  Yearbook].  You  have  done 
a  monumental  job  and  I  certainly  congratu- 
late you  and  your  associates. 

Peter  M.  Bardach 

Foote,  Cone  &  Belding 

New  York 

Still  More  Support 

editor: 

Please  send  50  reprints  of  your  "More 
Support  for  Auto  Buys  on  Tv"  [Lead  Story, 
Oct.  13]. 

Richard  M.  Galvin 
Richard  M.  Galvin  Assoc. 
Baltimore,  Md. 
editor  : 

Please  send  20  reprints  of  "More  Support 
for  Auto  Buys  on  Tv"  .  .  . 
Francis  H.  Conway 
General  Sales  Manager 
WDAU  Scranton,  Pa. 

[EDITOR'S  NOTE:  Reprints  are  available  at  10 
cents  each.] 

Broadcasting 


I  Mil"""""" 


5,000  WATTS    ON    1310  CBS 

A  CORINTHIAN  STATION 
Responsibility  in  Broadcasting 


announces  the  appointment  of 
JOHN  BLAIR  &  COMPANY 

as  national  representative 
effective  December  24, 1958 


In  New  York's  thriving  upstate  region, 
Syracuse  is  the  vital  commercial  link 
between  the  Hudson  Valley  and  the 
Great  Lakes.  Throughout  the  heavily 
populated  Syracuse  area,  the  5,000- 
watt  voice  of  WNDR  has  a  command- 
ing lead  in  audience— and  in  selling 
power.  It  is  the  only  24-hour  station 
in  Syracuse— the  No.  1  Station  in  the 
keystone  market  by  a  wide  margin. 


Ask  Blair  to  show  you 
why  major  agencies  use 

mm 

5000  WATTS  OF  SELLING  POWER! 

as  the  No.  1  test  station 
in  America's  No.  1  test  market 


Currently  two  of  America's  leading  adver- 
tisers are  engaged  in  national  campaigns 
based  on  the  conclusive  results  of  WNDR's 
"Operation  Test." 

Many  cities  talk  "test-market"  —  but  few 
can  meet  the  rigid  test-market  requirements 
of  big  agencies.  Heading  the  limited  list  is 
Syracuse,  for  several  reasons: 

True  cross-section  —  The  Syracuse  market 
has  typical  proportions  of  town  and  country, 
of  white-collar  groups,  of  skilled  and  semi- 
skilled workers. 

Effective  coverage  —  WNDR  alone  delivers 
the  Syracuse  market.  It  is  the  only  24-hour 
Syracuse  station  — with  a  long  lead  in  audi- 
ence and  in  sales-power. 

Well  isolated  —  Syracuse  is  a  key  distribu- 
tion center,  sufficiently  isolated  from  the 
effect  of  activity  in  other  markets. 

Trade  contracts  —  in  every  major  field, 
WNDR  has  a  close  working  relationship  with 
distributors  .  .  .  vital  in  getting  prompt, 
accurate  sales  records. 

Get  full  details  on  WNDR's  complete  test 
package— including  before-and-af  ter  Trendex 
surveys,  plus  up-to-the-minute  sales  figures. 
KNOW  what  your  advertising  dollars  will 
produce  BEFORE  you  launch  a  national 
campaign. 


DAY  and  NIGHT  ON  KLZ-RADIO 
THE  LINES  ARE  BUSY! 


CAPTURES  THE  LADIES  WITH  THE 

PAT  GAY  SHOW 


MONDAY  THROUGH  FRIDAY 


12:05  pm 


V 


Starr 
Yelland 

AND  DENVER'S  MUCH-COPIED 

PARTY  LINE 

MONDAY  THROUGH  FRIDAY 

8:00  pm 


Pat  Gay  and  Starr  Yelland  are  two  stellar  performers  who  make  their 
top-notch  programs  the  most  copied  format  in  America!  Pat  Gay  hosts 
a  brisk  housewife's  information  exchange  that  is  a  100%  female  partici- 
pation show  with  the  listener  hearing  both  sides  of  the  conversations. 
Starr  Yelland  hosts  nighttime's  "Party  Line"  with  an  exceptional  suavity 
that  keeps  the  subject  matter,  however  controversial,  in  balance  and 
fascinating.  Here  again  the  stars  of  the  show  are  the  listeners  themselves. 
BOTH  SHOWS  ARE  TOP-RATED  IN  DENVER!  IN  FACT,  PULSE 
(Sept.  1958)  REPORTS  KLZ  HAS  AS  MANY  FIRST  RATED  PERIODS 
AS  ALL  OTHER  DENVER  STATIONS  COMBINED! 


CALL   KATZ  OR   LEE   FONDREN    IN  DENVER 

KLZ  **** 

560  KC 

CBS    FOR    THE    ROCKY    MOUNTAIN  AREA 


The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

CBS-TV 

Dec.  6  (7:30-8:30  p.m.)  High  Adven- 
ture with  Lowell  Thomas,  Delco  Div. 
of  General  Motors  through  Campbell- 
Ewald. 

NBC-TV 

Dec.  1-5,  8-10  (2-2:30  p.m.)  Truth  or 
Consequences,  participating  sponsors. 

Dec.  1-5,  8-10  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 

Dec.  1,  8  (7:30-8  p.m.)  Tic  Tac 
Dough,  Procter  &  Gamble  through 
Grey. 

Dec.  1,  8  (10-10:30  p.m.)  Arthur 
Murray  Party,  P.  Lorillard  through 
Lennen  &  Newell. 

Dec.  2  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann- 
Erickson. 

Dec.  3,  10  (8:30-9  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman.  Craig 
&  Kummel  and  Lever  through  J.  Wal- 
ter Thompson. 

Dec.  3  (9-9:30  p.m.)  Milton  Berle 
Starring  in  the  Kraft  Music  Hall,  Kraft 
Foods  Co.  through  J.  Walter  Thomp- 
son Co. 

Dec.  4  (10:30-11  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Dec.  5  (8-9  p.m.)  Ellery  Queen,  RCA 
through  Kenyon  &  Eckhardt. 

Dec.  6  (1:15  p.m.  to  conclusion) 
NBC-NCAA  football,  Gulf  Oil 
through  Young  &  Rubicam,  Sunbeam 
through  Perrin-Paus,  Libby-Owens- 
Ford  through  Fuller  &  Smith  &  Ross 
and  Bayuk  cigars  through  Feigenbaum 
&  Wermen. 

Dec.  6  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

Dec.  7  (7:30-8  p.m.)  Northwest  Pas- 
sage, RCA  through  Kenyon  &  Eck- 
hardt and  R.  J.  Reynolds  through  Wm. 
Esty. 

Dec.  7  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle,  Dane,  Bern- 
bach,  DuPont  through  BBDO  and 
Greyhound  through  Grey. 

Dec.  7  (9-10  p.m.)  Chevy  Show, 
Chevrolet  through  Campbell  Ewald. 

Dec.  9  (8-9  p.m.)  Eddie  Fisher  Show, 
Liggett  &  Myers  through  McCann- 
Erickson  and  RCA  through  Kenyon 
&  Eckhardt. 

Dec.  10  (9-10  p.m.)  Jerry  Lewis 
Show,  Timex  through  Peck  Adv. 


Page  26    •    December  1,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 
AT  A  10% 


YOU  NEED  TWO  TO  REALLY  GO 

in  Indiana! 


Advertisers  anxious  to  gather  speed  in  Indiana,  ride  double 
into  this  lively  sales  place.  They  sweep  across  two  major 
markets  —  Fort  Wayne  and  South  Bend -Elkhart — on  one 
combination  fare  which  saves  10%.  They  thus  "cut  the  ice" 
in  a  rich  interurbia  of  340,000  TV  homes — bigger  than  T.  A.'s 
43rd  market*.  Over  1,688,000  people  —  more  than  Arizona, 
Colorado  or  Nebraska.  Effective  Buying  Income,  nearly  $3 
billion  —  and  it's  yours  with  just  one  budget-saving  buy! 


*  Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May  1958. 


call  your  H-R 


man  now 


STING 


December  1.  1958    •  Page 


By 

the  dawn's 
early  light . . . 


On  January  27,  1958, in  agrim  postscript  to  Sputnik, 
President  Eisenhower  said:  "National  security  re- 
quires that  prompt  action  be  taken  to  improve  and 
expand  the  teaching  of  science  ..."  Only  one  high 
school  student  in  four  was  studying  physics,  only  one 
in  three  taking  chemistry.  Since  1950,  the  number 
of  qualified  high  school  science  teachers  had  dropped 
an  alarming  53%. 

On  October  6,  1958,  the  National  Broadcast- 
ing Company,  in  partnership  with  leading  American 
educational  and  industrial  organizations*,  undertook 
prompt  action  by  launching  the  world's  largest  class. 
The  subject:  Atomic  Age  Physics.  Telecast  five  times 
weekly  from  6:30-7:00  a.m.,  NBC's  Continental 
Classroom  exposed  a  priceless  national  asset — the 
knowledge  and  teaching  skill  of  eminent  physicist 
Harvey  E.  White — to  teachers  and  students  through- 
out America.  And  strange  things  began  to  happen... 

As  dawn  broke  over  America,  television  sets 
flicked  on  in  homes,  in  fraternity  lounges,  ki  high 
school  and  college  classrooms,  in  dormitories,  in  en- 
gineering laboratories.  In  rapid  sequence,  144  stations 
cleared  time  for  the  course;  243  colleges  and  univer- 
sities offered  full  academic  credit;  27,000  students 
mailed  in  50  cents  each  for  a  syllabus;  an  estimated 
270,000  Americans  began  sitting  in  with  Dr.  White 
and  his  students  on  their  home  sets. 

Dr.  James  R.  Killian,  Jr.,  White  House  scien- 
tific advisor,  considers  Continental  Classroom  "truly 
a  bold  educational  experiment  in  the  nation's  interest." 
How  far  can  it  go,  in  one  two -semester  stroke,  to- 
ward erasing  the  most  perilous  educational  lag  this 
nation  faces?  No  one  is  certain.  But  the  only  tele- 
vision network  ever  to  use  its  commercial  facilities 
to  create  a  national  classroom  is  certain  that  it  is 
worth  finding  out. 

NBC  TELEVISION  NETWORK 

♦THE  AMERICAN  ASSOCIATION  OF  COLLEGES  FOR  TEACHER  EDUCATION  •  BEU TELEPHONE 
SYSTEM  •  THE  FORD  FOUNDATION  •  THE  FUND  FOR  THE  ADVANCEMENT  OF  EDUCATION 
GENERAL  FOODS  FUND  •  INTERNATIONAL  BUSINESS  MACHINES  •  PITTSBURGH  PLATE 
GLASS  FOUNDATION  •  STANDARD  OIL  COMPANY  OF  CALIFORNIA  •  UNITED  STATES  STEEL 


:?:'. .5-"-  ' 


We  value  visits 
with  broadcasters 


We  are  proud  to  number  many  TV-radio  executives 
among  our  close  personal  friends. 

An  Allen  Kander  and  Company  man  calling  at  your 
office  is  there  to  assist  you  if  he  can,  and  he  appre- 
ciates the  time  and  thinking  you  give  him. 

Even  though  there  is  no  thought  of  selling  a  prop- 
erty, exchanges  of  ideas  can  be  mutually  helpful  in 
this  fast-moving  industry. 

As  1958  comes  down  the  home  stretch,  we  treasure 
the  year's  correspondence,  testifying  how  our  serv- 
ices have  been  a  source  of  satisfaction  to  owners 
and  buyers. 

We  look  forward  to  many  years  of  friendly  rela- 
tions on  such  a  performance  record. 


ALLEN  KANDER  AND  COMPANY 

Negotiators  for  the  Purchase  and  Sale 
of  Radio  and  Television  Stations 


WASHINGTON  1625  Eye  Street  N.W.  NAtional  8-1990 

NEW  YORK  60  East  42nd  Street  MUrray  Hili  7-4242 

CHICAGO  35  East  Wacker  Drive  RAndolph  6-6760 

DENVER  1700  Broadway  AComa  2-3623 


Page  30 


December  I,  195H 


Broadcasting  Publications  Inc. 


Sol  Talshoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 


Edwin  H.  Jamei 
Vice  President 


B.  T.  Taishoff   Irving  C.  Miller 
Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING' 
TELEC  ASTI  NG 


THE  BUS  I  NESS  WEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson. 

Myron  Scholnick,  Benjamin  Seff,  Jim  Thomas 
EDITORIAL   ASSISTANTS:   Rita    Cournoyer,  George 

Darlington,  Angelica  Barba 
SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 

Harageones,  Charles  Harpold,  Dwight  Nicholas, 

Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8355 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley.  ! 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middletoni 

Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 

SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt:  Virginia 
Strieker  * 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 

James  Montagnes 


SUBSCRIPTION    PRICES:    Annual    subscription    for  5" 
weekly  issues  $7.00  Annual  subscription  including  Year 
book  Number  $11.00.  Add  $1.00  per  year  for  Canadla 
and  foreign  postage.  Subscriber's  occupation  required 
Regular  issues  35«i  per  copy;  Yearbook  Number  $4.' 
p«r  copy. 

^SnrAcr^0^5  ADDRESS  CHANGES:  Sen 

M  W  w DCAST!lNG  Circulation  Dept.,  1735  DeSales  St. 

hnth        aslTS,0n  &;  ?•  C  °"  changes,  please  includ 

bo\h  old  and  new  addresses.  ^" 


CASING*  SrLUbwCa,iemif  !nc"  usina  ,he  ti,le:  BROAD- 
Br^rli  •  XI  Wl  Mo9°Z'ne  of  the  Fifth  Estate.  \ 

KS  Ir  m >iimS  tTS  °*cquired  in  1932<  Broadcast 

Reporter  m  1S>33  and  Telecast*  in  1953. 

"Reg.  U.  S.  Patent  Office 
>?58  by  Broadcasting  Publications  Inc. 


Broadcasting! 


— 


This  is  only  one  of  many  productions  of  magnitude 
envisioned  by  ITC,  Independent  Television  Corporation. 

Less  than  ninety  days  ago, 

Jack  Wrather,  Chairman  of  the  Board, 
and  Walter  Kingsley,  President  of  ITC,  said: 
"We're  going  to  provide  the  television  industry 
with  facilities -sales,  service  and  products  - 
without  equal  anywhere  throughout  the  world." 

By  September  22,  another  announcement  was  made 
of  "the  first  of  several  expansion  moves  planned  for  ITC 
both  here  and  abroad."  Jack  Wrather  and  Walter  Kingsley 
stated  that  ITC  had  acquired  TPA, 
Television  Programs  of  America,  Inc., 
a  leading  television  production  and  distribution  company. 

This  then  is  ITC's  first  "Quarterly  Report"  to  you  in 
the  advertising  industry. 

ON  THE  NETWORKS: 

LASSIE  — (CBS)  The  Emmy  and  Peabody  Award-winning 
all-family  program! 

Sponsored  by  The  Campbell  Soup  Company  through 
Batten,  Barton,  Durstine  &  Osborn.  Inc.  Now  in  its  5th  year  in  television. 

THE  LONE  RANGER  (ABC,  CBS)  —  The  first  Western  and  longest 
run  show  produced  for  television! 

Sponsored  by  General  Mills,  Inc.  through  Dancer-Fitzgerald-Sample; 
The  Cracker  Jack  Co.  through  Leo  Burnett,  Inc.;  The  Nestle  Co.,  Inc.  through 
McCann-Erickson,  Inc.  and  Smith  Bros,  through  Sullivan.  Stauffer,  Colwell  &  Bayles. 
Now  in  its  25th  year  in  broadcasting-lOth  in  television. 

FURY  (NBC)  —  Consistently  delivering  a  higher  share-of-audience 
than  any  other  network  show! 

Sponsored  by  The  Borden  Company,  Inc.  and  General  Foods,  Inc.  through 
Benton  &  Bowles. 

THE  GALE  STORM  SHOW  (CBS)- Instantaneous  hit,  now 
sponsored  for  third  successful  year! 

Sponsored  by  The  Nestle  Co.,  Inc.  through  Bryan  Houston,  Inc.  and  Lever  Brothers 
Company  (to  start  January,  1959). 

IN  PRODUCTION  FOR  NATIONAL  SALE: 

THE  FOUR  JUST  MEN-Based  on  Edgar  Wallace's  thrilling  novels,  starring 
Dan  Dailey,  Vittorio  DeSica  and  Jack  Hawkins. 

CANNONBALL  —  Stirring  human-interest  series  about  truckers  on  the  highway 
to  high  adventure,  produced  by  Robert  Maxwell,  creator  of  Lassie. 

THE  ADVENTURES  OF  TOM  SWIFT  —  Daring  space-age  version  of  the 
beloved  all-American  classic. 

INTERPOL  CALLING  —  Chilling  drama  of  the  international  police  force. 
FOR  LOCAL  MARKETING: 

SERGEANT  PRESTON  OF  THE  YUKON- First  time  available  locally 
after  3  years  on  CBS  Television. 

NEW  YORK  CONFIDENTIAL-Sponsored  regionally  by  D  X  Sunray  Oil  Co., 
Inc.;  Drewrys,  Limited. 

JEFF'S  COLLIE  (Syndication  title) 


original  cast  that  made  Lassie  the 


nost  honored  show. 


ARRO  W  PRODUC  TIONS: 

SUSIE,  re  runs  ot  Private  Secretary—  starring  Ann  Sothern. 
THE  ADVENTURES  OF  TUGBOAT  ANNIE 
THE  NEW  ADVENTURES  OF  CHARLIE  CHAN 
HAWKEYE  AND  THE  LAST  OF  MOHICANS 
FEATURE  ANTHOLOGY 
THE  COUNT  OF  MONTE  CRISTO 
RAMAR  OF  THE  JUNGLE 
STAGE  7 

THE  HALLS  OF  IVY 
MYSTERY  IS  MY  BUSINESS 

ITC's  objective  is  to  enable  you  to  be  a  winner 
in  the  constant  contest  for  audience. 

We  think  you'll  enjoy  talking  matters  over  with  us 
when  you  want  to  increase  your  sales  - 
and  we'd  welcome  being  of  service  to  you. 
If  you  prefer,  you  can  write  directly  to  us. 
Telephone  or  wire  collect  if  you  wish. 
We're  making  1959  strategy- for- sales  plans  today. 

We  cordially  invite  you  to  join  us- 
to  let  us  make  our  plans  together. 


Independent  Television  Corporation  was  founded  by: 
The  Jack  Wrather  Organization. 

Associated  Television,  Ltd.  of  England  (television 
station  operators,  program  producers  and  theater 
owners  in  England  and.  through  Broadcasting 
Associates  Pty.  of  Sydney,  television  station 
operators  in  Australia.) 

Carl  M.Loeb,Rhoades  and  Co. (investment  bankers.) 

The  Jack  Wrather  Organization  itself  also  includes: 
Muzak,  The  Disneyland  Hotel, -and,  in  association 
with  Edward  Petry  &  Co.,  KFMB,  KFMB-TV,  San 
Diego,  and  KERO-TV,  Bakersfield. 

ITC  maintains  offices  in  New  York,  Hollywood, 
Chicago  and  London,  and  has  representatives  in  all 
important  centers  in  the  United  States  and  in 
eighteen  countries  throughout  the  world. 

I  ITC  I 

Ms!  DEPENDENT 

Ie  l  e  v  i  s  i  o  n 

fO RPORATION 

488  Madison  Avenue  •  New  York  22  •  PLaza  5-2100—  Walter  Kingsley,  President 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  22 


DECEMBER  1,  1958 


ONE  BIG  TALENT  UNION  IN  TV-RADIO? 

c   Still  big  obstacles  in  the  way,  but  it's  strong  possibility 

•  SAG  votes  study  to  find  out  if  and  how  to  merge  with  AFTRA 

•  Proponents  say  rise  of  tv,  videotape  are  forcing  the  issue 


The  annual  membership  meeting  of  the 
Screen  Actors  Guild  voted  last  week  for 
an  impartial  study  by  an  independent  re- 
search firm  to  determine  the  feasibility  of 
a  merger  of  SAG  and  the  American  Federa- 
tion of  Television  and  Radio  Artists. 

Between  them,  the  two  unions  represent 
virtually  all  the  organized  performers  in 
television  and  radio  except  musicians. 

Immediately  after  the  SAG  meeting  took 
its  action,  members  of  both  unions  began 
wondering  whether  it  was  a  move  toward 
merger  or  a  delaying  action  designed  to 
postpone  amalgamation  if  not  to  prevent  it. 

There  were  arguments  on  both  sides. 

The  resolution  which  was  adopted  by  the 
SAG  meeting  on  recommendation  of  the 
union's  board  sounded  pro-merger  in  parts. 
It  authorized  the  "employment  of  an  im- 
partial research  organization  to  make  a 
thorough  study  of  the  feasibility  of  merger 
with  AFTRA  and  to  develop  possible  mer- 
ger plans  for  consideration  by  the  member- 
ship." No  specific  plan  now  exists,  the 
SAG  board  pointed  out. 

But  elsewhere  the  resolution  contained 
references  which  some  of  its  critics  thought 
were  devices  to  obstruct  a  merger. 

The  resolution  pledged  SAG  to  invite  the 


other  unions  in  the  Associated  Actors  & 
Artistes  of  America,  the  AFL-CIO  parent 
union  of  all  American  actors  unions,  to 
join  SAG  and  AFTRA  in  an  expansion  of 
the  survey  if  they  are  "interested  in  the 
possibility  of  a  more  extensive  merger." 

A  broad  merger  of  that  kind  has  been 
studied  before.  Each  time  the  studies  have 
run  up  against  an  insurmountable  stumbling 
block,  the  diversity  of  performers  repre- 
sented by  all  the  AAAA  unions.  Opera 
singers  (members  of  the  American  Guild  of 
Musical  Artists)  have  protested  they  have 
little  in  common  with  acrobats  (members  of 
the  American  Guild  of  Variety  Artists). 

Several  years  ago  two  universities,  Cor- 
nell and  U.C.L.A.,  conducted  a  study  look- 
ing toward  a  merger  of  five  branches  of  the 
AAAA,  AFTRA,  AGVA,  AGMA,  Actors 
Equity  and  Chorus  Equity.  After  a  year's 
investigation,  the  universities  came  up  with 
a  plan  that  would  enable  the  members  of 
all  five  unions  to  carry  a  single  card.  But 
not  one  of  the  five  accepted  the  plan. 

One  reason  for  the  failure  of  that  and 
other  big  merger  plans  is  that  they  have 
usually  called  for  increased  dues,  a  prospect 
that  strikes  members  as  illogical.  They  be- 
lieve a  combination  of  two  or  more  unions 


into  one  should  effect  savings  in  overhead. 
As  a  Hollywood  actress  lamented  last  week: 

"In  recent  months  my  mail  has  been  full 
of  appeals  from  AFTRA  and  SAG  to  sup- 
port their  opposing  views  about  jurisdiction 
about  videotape,  and  my  dues  are  helping 
to  pay  the  cost  on  both  sides. 

"It's  like  paying  for  both  armies  in  a 
war.  It's  unfair.  More  than  that  it's  ridicu- 
lous. If  I've  got  to  belong  to  a  union  to 
work  in  live  tv  and  to  a  union  to  work  in 
tv  films,  why  can't  they  both  be  the  same 
union  and  why  shouldn't  my  dues  in  that 
single  union  be  less  than  I'm  now  paying  to 
SAG  and  AFTRA?"  . 

The  answer  to  that  question,  at  least  as 
far  as  previous  merger  plans  in  the  enter- 
tainment field  are  concerned,  is  that  the 
mergers  would  call  for  the  employment  of 
more  top  union  executives  rather  than  fewer. 
At  present,  the  officials  of  each  union  and 
their  executive  staffs  are  presumably  kept 
busy  with  the  problems  of  their  members. 
(If  they  aren't,  if  any  of  them  is  drawing-  an 
unearned  pay  check,  it's  a  matter  to  be 
settled  with  the  union  and  one  that  won't 
be  solved  by  a  merger.) 

If  these  officials  are  needed  now  to  handle 
the  union's  problems,  they'll  still  be  needed 


THE  SIZE  AND  INFLUENCE  OF  AFTRA  AND  SAG 


AFTRA's  membership  •  It  has  12,512  dues-paying  members 
(average  during  1958).  of  whom  5,000  (39%)  are  in  New 
York,  5,200  (41%)  in  Hollywood  and  the  rest  (20%)  elsewhere. 

AFTRA's  jurisdiction  •  It  has  contracts  with  the  four  radio 
networks,  the  three  television  networks,  800  transcription  com- 
panies which  produce  radio  programs  and  commercials,  300 
record  companies  and  with  radio  and  television  stations  (the 
number  of  which  AFTRA  won't  disclose). 

AFTRA's  fees  and  dues  •  Initiation  fee  is  $200  but  can  be  cut 
by  as  much  as  half  for  a  performer  who  also  belongs  to  another 
union  allied  with  the  Associated  Actors  &  Artistes  of  America 
(parent  of  performer  unions).  The  performer  deducts  from 
AFTRA  initiation  up  to  $100  of  initiation  fee  paid  to  the  other 
union.  Dues  are  on  sliding  scale  from  $30  a  year  for  members 
earning  up  to  $2,000  annually  to  $134  for  those  earning  over 
$50,000.  (Members  who  pay  full  dues  to  another  AAAA  union 
pay  only  half-dues  to  AFTRA.) 


SAG's  membership  •  It  has  12,457  paid-up  rrieiribers  as  of  last 
Oct.  31,  of  whom  8,726  (70%  )  are  in  Hollywood;  2.960  (24% 
in  New  York)  and  the  rest  (6%)  elsewhere.     ''  :;  ' 

SAG's  jurisdiction  •  It  has  contracts  with  484s  theatrical  film 
companies,  supplemental  tv  contracts  covering  tv  entertainment 
films  with  529  companies:  tv  commercial  agreements  with  353, 
and  industrial  film  contracts  with  400.  The  :  tv  commercial 
contract  is  also  accepted,,  by  letters  of  adherence,  by  337  adver- 
tising agencies.  t: if 

SAG's  fees  and  dues  •  Initiation  fee  is  $200  bufV  like- AFTRA's 
can  be  cut  by  as  much  as  $100  for  performers  whd  have  paid 
initiation  fees  to  other  AAAA.  unions.  Dues  are  $2  a  month. 

AFTRA-SAG  overlap  •  AFTRA  officials  estimate  that  at  least 
50%  of  AFTRA  members  are  also  members;; of.  SAG.  SAG 
officials  claim  the  figure  is  lower,  that  dual  memberships  run  to 
no  more  than  3,000-3,500... 


Broadcasting 


December  Jj.  -1958 


Page  39 


ONE  TALENT  UNION?  continued 


after  a  merger.  The  very  fact  of  the  merger 
calls  for  a  new  set  of  union  officials,  a  sort 
of  super  board  to  coordinate  the  opera- 
tions of  the  executive  in  handling  the  various 
employment  of  the  various  type  of  mem- 
bers. A  general  merger  of  all  talent  unions 
would  still  require  officials  to  handle  the 
problems  of  each  branch  of  the  entertain- 
ment business,  plus  new  officials  to  make 
overall  decisions. 

This  may  be  so  for  a  merger  broad 
enough  to  include  both  opera  and  circuses, 
but  it's  not  necessarily  so  in  the  case  of 
AFTRA  and  SAG,  according  to  proponents 
of  this  merger.  Here,  they  say,  are  two 
unions  whose  memberships  overlap  to  an 
appreciable  degree  with  perhaps  50%  of 
their  combined  membership  holding  cards  in 
both  unions.  And,  the  argument  continues, 
there  is  a  similar  overlap  in  the  problems 
of  the  two  unions. 

AFTRA  represents  its  members  in  radio 
and  recording  and  SAG  represents  its  mem- 
bers in  theatrical  motion  pictures,  but  an 
increasing  amount  of  employment  for  both 
AFTRA  and  SAG  members  is  in  tv  where 
a  single  contract  covering  work  in  both  live 
and  film  telecasts  might  be  better  for  both 
performers  than  the  present  arrangement  of 
separate  contracts  separately  negotiated  by 
separate  unions. 

How  Videotape  Figures 

The  matter  is  brought  to  a  head  by  the 
advent  of  videotape.  This  new  process  is  not 
exactly  live,  not  exactly  film,  but  it  is  def- 
initely television  and  it  seems  destined  to  be- 
come a  major  field  for  employment  for  tv 
performers.  Should  these  performers  be  rep- 
resented by  AFTRA  or  by  SAG  for  their 
work  in  this  new  domain?  By  both,  with  the 
division  of  responsibility?  Or  by  a  single 
union,  with  jurisdiction  over  all  employ- 
ment of  talent  for  material  recorded  on 
videotape?  And  if  a  single  union,  should  it 
be  SAG,  AFTRA,  or  a  new  union? 

At  present,  employment  on  programs  or 
commercials  taped  at  stations  or  networks 
falls  under  the  jurisdiction  of  AFTRA.  To 
date,  this  has  constituted  most  of  the 
VTR  employment.  But,  in  its  new  contract 
for  tv  commercials  on  film,  signed  by  353 
companies  producing  such  commercials  and 
accepted,  through  "letters  of  adherence," 
by  337  advertising  agencies  SAG  included 
taped  as  well  as  filmed  commercials  [Per- 
sonnel Relations,  March  24].  This  tra- 
ditional decision  of  union  jurisdiction  might 
have  continued  without  undue  friction  had 
not  a  new  element  been  introduced — a 
company  whose  sole  activity  is  the  produc- 
tion of  tv  commercials  on  videotape. 

After  a  number  of  top-level  AFTRA-SAG 
meetings  last  spring,  SAG  firmly — publicly 
— rejected  what  it  termed  an  AFTRA  pro- 
posal for  "joint  administration  of  any  'grey' 
area  in  the  field  of  taped  tv  commercials." 
AFTRA  said  that  was  not  its  proposal,  that 
it  had  suggested  a  joint  AFTRA-SAG  com- 
mittee to  "determine  which  of  the  two 
unions'  contracts  would  cover  those  studios 
as  they  developed  [Personnel  Relations, 
April  14]." 

The  following  month  [Lead  Story,  May 
32],  SAG  issued  an  intelligence  report  that 
accused  AFTRA  of  first  having  attempted  to 


N.Y.  WANTS  MERGER 

The  New  York  branch  of  the  Screen 
Actors  Guild  announced  last  week 
that  its  membership  has  approved  by 
a  778-148  vote  a  resolution  that  calls 
upon  SAG's  board  of  directors  to  take 
steps  toward  implementing  a  merger 
with  the  American  Federation  of  Tele- 
vision &  Radio  Artists  "in  the  field  of 
television." 

A  spokesman  for  the  New  York 
branch  said  the  results  of  the  referen- 
dum will  be  forwarded  to  the  guild's 
board  in  Hollywood  for  its  considera- 
tion. It  will  be  up  to  the  board,  he 
said,  to  decide  if  the  matter  should  or 
should  not  be  placed  before  the  other 
branches  of  the  guild. 


seize  jurisdiction  over  all  tv  and  now,  after 
failing  there,  of  seeking  to  invade  SAG's  jur- 
isdictional field  in  videotape. 

"It  is  the  guild's  belief,"  SAG  stated, 
"that  there  is  a  natural  line  of  demarcation 
in  the  field  of  taped  commercials — the  first 
problem  to  be  faced  in  the  tape  area.  That 
line  is  that  the  live  producer  (networks  and 
tv  stations)  using  their  tape  facilities  should 
continue  with  AFTRA.  Studios  making 
commercials  on  film  or  tape  should  fall  with- 
in the  realm  of  SAG  and  its  contract.  True, 
this  will  give  to  AFTRA  the  overwhelming 
majority  of  tape  work  as  it  is  now  being 
done.  However,  it  is  a  logical  division,  based 
on  historical  background,  and  it  is  true." 

SAG  went  on  to  recommend  that  a  special 
committee  of  its  members  meet  with  a  sim- 
ilar AFTRA  committee  to  explore  this  prob- 
lem. When  AFTRA  rejected  that  sugges- 
tion, SAG  came  up  with  another  one:  That 
AFL-CIO  President  George  Meany  be  asked 
to  arbitrate  the  dispute,  with  both  unions 
agreeing  in  advance  to  abide  by  his  decision 
[Personnel  Relations,  May  26].  Again 
AFTRA  refused.  Instead  of  negotiations  or 
arbitrations,  AFTRA  went  to  the  NLRB 
with  the  petition  for  an  election  to  determine 
jurisdiction  over  the  whole  field  of  videotape 
[Personnel  Relations,  June  16]. 

The  hearing  on  that  petition  is  still  in 
progress  with  SAG  and  the  tv  networks  op- 
posing AFTRA's  request  for  an  election. 

Meanwhile,  videotape  problems  have 
brought  contract  negotiations  between 
AFTRA  and  the  tv  networks  to  the  verge 
of  a  breakdown — and  a  strike — more  than 
once  during  the  past  few  weeks.  AFTRA's 
network  contracts  expired  Nov.  15;  the  un- 
ion's major  locals  have  given  the  board 
strike  authority  and  AFTRA  members  last 
week  were  working  at  the  networks  under  a 
till  forbid  arrangement  while  contract  talks 
continued  (see  story,  page  89). 

The  SAG  Meeting 

The  annual  membership  meeting  of  the 
Screen  Actors  Guild  in  Beverly  Hills,  Calif., 
last  Tuesday  took  up  other  matters  in  addi- 
tion to  the  resolution  on  AFTRA  merger 
(see  above). 

SAG  Treasurer  George  Chandler  reported 
that  residuals  on  filmed  tv  shows  collected 
and  distributed  to  SAG  members  in  the  12 


months  ending  Oct.  31  amounted  to  a 
record  $2,711,134,  bringing  the  total  resi- 
dual distribution  to  date  to  $7,501,753.  This 
figure  does  not  include  money  collected 
by  the  guild  for  the  sale  of  post-'48  theatri- 
cal films  to  television,  nor  the  millions  paid 
directly  to  guild  members  in  use  payments 
on  tv  commercials. 

Claims  for  contract  violations  during  the 
year  collected  for  members  totaled  $209,- 
483,  bringing  the  total  of  such  collections 
from  the  time  of  the  guild's  first  contract  in 
1937  to  $2,027,887.  Despite  heavy  special 
expenditures  for  a  health  and  welfare  plan 
survey  and  the  fight  against  the  right-to- 
work  proposition  on  the  California  ballot, 
the  guild  wound  up  its  fiscal  year  with  a 
surplus  of  $3,621,  bringing  the  SAG  total 
assets  to  $820,185. 

Howard  Keel  was  installed  as  SAG  presi- 
dent, succeeding  Leon  Ames,  who  continues 
as  a  board  member.  Other  new  SAG 
officers  include  MacDonald  Carey,  first 
vice  president;  James  Lydon,  second  vice 
president;  Rosemary  DeCamp,  third  vice 
president;  Robert  Keith,  recording  secretary; 
George  Chandler,  treasurer;  Leon  Ames, 
Sally  Blane,  Fred  Clark,  Richard  Cutting, 
Thomas  Gomez,  John  Howard,  John  Litel, 
William  Lundigan,  Gene  Raymond,  Ronald 
Reagan,  George  Sowards,  Bert  Stevens, 
James  Whitmore,  directors  for  three-year 
terms;  Ann  B.  Davis,  director  for  two-year 
term;  Douglas  Kennedy,  Ernie  Kovacs,  Mil- 
burn  Stone,  directors  for  one  year  terms. 

Members  of  the  board  whose  terms  did 
not  expire  this  year  are  Louise  Beavers, 
Hillary  Brooke,  Harry  Carey  Jr.,  Chick 
Chandler,  Wendell  Corey,  Richard  Crane, 
Nancy  Davis,  Ann  Doran,  Frank  Faylen, 
James  Gleason,  Ruth  Hussey,  Louise 
Laureau,  John  Lund,  Philo  McCollough, 
Jack  Mower,  Eva  Novak,  Gilbert  Perkins, 
Walter  Pidgeon,  Verne  Smith,  Georgia 
Stark,  Craig  Stevens,  William  Walker,  Bill 
Williams. 

Merger  Study  Resolution 

Here  is  the  full  text  of  the  merger  study 
resolution  voted  by  the  meeting: 

"Whereas,  consideration  of  merger  with- 
out a  specific  plan  for  merger  is  impossible, 
and  there  is  at  present  no  merger  plan  which 
the  guild  board  could  submit  to  the  mem- 
bership; 

"Now,  therefore,  be  it  resolved,  that 
"1.  The  board  of  directors  of  Screen 
Actors  Guild  recommends  to  the  member- 
ship that  it  authorize  the  employment  of  an 
impartial  research  organization  to  make  a 
thorough  study  of  the  feasibility  of  merger 
with  AFTRA,  and  to  develop  possible 
merger  plans  for  consideration  by  the  mem- 
bership; 

"2.  The  guild  shall  invite  AFTRA  to  join 
with  the  guild  in  the  proposed  survey; 

"3.  Other  branches  of  the  Four  A's  [As- 
sociated Actors  and  Artistes  of  America, 
AFL-CIO  International  parent  union  of  all 
American  actors  unions]  interested  in  the 
possibility  of  a  more  extensive  merger  will 
be  invited  to  join  in  an  expansion  of  the 
SAG-AFTRA  survey; 

"4.  The  costs  of  such  survey  shall  be 
shared  equally  by  the  participating  branch- 
es." 


Page  40    •    December  1,  1958 


Broadcasting 


ADVERTISERS  8  AGENCIES 


DURGIN:  RESTORE  BUYING  BASICS 

•  Charges  tv  agencies  are  neglecting  media  fundamentals 

•  Tells  RTES  that  program  departments  are  getting  most  say 


The  larger  of  the  tv-minded  advertising 
agencies  were  charged  last  week  with  mov- 
ing away  from  "media  fundamentals"  in 
their  buying  decisions. 

The  assertion  was  made  by  Don  Durgin, 
NBC-TV  vice  president  and  national  sales 
manager,  in  a  talk  Tuesday  (Nov.  26)  at 
the  Radio  &  Television  Executives  Society's 
timebuying  and  selling  seminar  in  New 
York. 

Mr.  Durgin  said  he  analyzed  the  top  20 


DURGIN:  He'd  get  back  to  basics 


of  the  50  agencies  in  network  tv  billing  as 
reported  in  Broadcasting  [Lead  Story, 
Nov.  24]  and  found  that  by  his  "own  esti- 
mate" in  seven  of  the  top  ten  agencies  in  tv 
billing,  "the  tv  program  department  has 
dominant  control." 

The  media  department,  said  Mr.  Durgin, 
dominates  in  only  one  of  those  agencies  and 
"in  two  the  decisions  are  usually  joint  pro- 
gram-media department  recommendations." 
In  the  next  ten,  he  found  media  controlling 
in  three,  program  in  three  and  about  equal 
control  between  media  and  program  depart- 
ments in  four. 

He  thought  that  today  in  the  bigger 
agencies,  "it  is  true  .  .  .  the  program  de- 
partment-media department  tug-of-war  is 
being  (or  has  been)  won  by  the  program 
department.  This  results  sometimes  in  buy- 
ing decisions  based  less  on  media  funda- 
mentals than  on  subjective  judgments." 

Mr.  Durgin  described  "fundamentals"  as 
recognizing  the  "power  of  the  mass  audi- 
ence" or  "maximum  delivered  audience 
(circulation)."  He  asserted  this  should  come 
first,  followed  later  by  what  he  called 
"secondary  considerations":  audience  and 
media  characteristics  (audience  selectivity, 


advantages  of  one  medium  as  compared  to 
another,  etc.). 

Circulation  and  coverage  data  in  the 
broadcast  medium  have  become  "old  hat," 
said  Mr.  Durgin,  with  attention  drawn  away 
from  "fundamentals"  and  toward  attempts 
"to  measure  the  secondary  values  more 
carefully."  This  trend  he  found  evident  in 
what  he  believes  is  a  swing  to  program  de- 
partment dominance  in  the  top  tv  agencies. 

Mr.  Durgin  said  some  buyers  have  con- 
cerned themselves  so  much  with  "special 
advertising  requirements  of  different  pro- 
ducts dictated  by  their  different  markets 
and  individual  marketing  objective,"  they 
at  times  have  lost  sight  of  the  mass  audience. 
He  cited  examples  of  national  advertisers  on 
NBC-TV  sharing  sponsorship  of  a  single 
show,  each  with  different  market  objectives, 
"but  ...  in  common  need  to  reach  maxi- 
mum delivered  audience." 

Who  Has  The  Say  o  He  later  explained 
that  by  "dominance"  in  an  agency's  buying 
decision,  he  meant  which  department  takes 
the  "lead"  in  a  buying  decision  or  which  has 
the  "greatest  persuasion  or  weight  in  the 
buying"  because  obviously  both  departments 
must  be  in  accord  when  a  buy  is  finally 
made. 

In  speaking  of  conflicting  media  claims, 
Mr.  Durgin  acknowledged  that  there  is  no 
single  standard  to  be  applied  by  media, 
agencies  and  their  clients  to  determine  "rela- 
tive value  of  different  national  media." 
Moreover,  he  said,  "too  much  time  is  wasted 
in  industry  trade  association  boards,  panels 
and  subcommittees  trying  to  come  up  with 
an  all-industry  measure  that  will  equate 
media  and  measure  them  on  a  common 
base."  Such  a  standard  on  tv  would  be  of 
"doubtful  value,"  he  said,  "because  if  a 
particular  method  would  seem  to  short- 


NOT  ALWAYS 

What  helps  lead  to  advertiser  confu- 
sion? It's  the  so-called  "pet  buying 
theory"  in  television  of  an  agency  but 
which  is  rejected  or  put  into  use  in  an 
inconsistent  manner.  Don  Durgin,  NBC- 
TV  vice  president  and  national  sales 
manager,  included  some  examples  of  pet 
theories  and  actual  practice  in  his  RTES 
timebuying  &  selling  seminar  talk.  In 
slightly  condensed  form: 

•  Important  Package  Goods  Agency 
— Theory:  Food  product  needs  "happy 
show"  and  can't  be  advertised  effectively 
on  mystery,  adventure,  western  or  seri- 
ous drama.  But:  In  practice  client  "is  in 
one  of  the  toughest  shoot-'em-up  shows," 
other  agencies'  food  clients  also  are  suc- 
cessful in  the  "taboo"  formats. 

•  Big  Madison  Ave.  Agency — Theory: 
Most  effective  tv  use  is  specials  with 
bursts  of  big  impact  instead  of  regular 


fhange  your  station,  your  "network^  your 
program,  your  product,  you  would  have  to 
do  a  'pilot  survey'  of  your  own  and  so  here 
we  are." 

Mr.  Durgin  assailed  what  he  said  was 
called  "the  modern  media  mix"  but  which 
he  labeled  as  "mixed-up  media  mix"  be- 
cause "the  emphasis  on  so-much  media 
strategy  today  is  to  be  in  every  possible 
media  rather  than  reach  every  possible 
person." 

"It  seems  to  me,"  he  continued,  "that 
the  biggest  need  our  modern  marketers  have 
today  is  the  need  to  get  back  to  funda- 
mentals. I  am  afraid  our  very  progress  in 
media  research  has  caused  us  to  go  farther 
away  from  advertising  fundamentals  and 
has  contributed  more  to  our  confusion  than 
to  our  better  appreciation  and  command  of 
the  fundamentals." 

Client  Confusion  •  Most  of  Mr.  Durgin's 
talk,  some  of  which  followed  his  speech 
of  a  week  before  in  San  Francisco,  was 
centered  on  the  confusion  of  advertisers. 
Such  concepts  of  "secondary"  considera- 
tions in  buying  decisions,  and  controversies 
of  cost  efficiency  comparisons  between  news- 
papers and  magazines,  between  tv  networks 
themselves,  of  harping  by  tv  critics,  of  "edi- 
torial" attacks  (Fortune  magazine),  and  of 
so-called  "high  costs  of  tv"  by  admen  them- 
selves, only  compound  the  confusion  of  the 
moment. 

Said  Mr.  Durgin:  Concentration  on 
"fundamentals"  in  media  can  only  result  in 
"more  effective  media  buying"  and  "less 
confusion  for  the  advertiser."  He  suggested 
that  perhaps  the  tv  networks  should  try  to 
"run  a  school  on  tv  network  fundamentals 
...  if  the  critics  of  the  networks  wouldn't 
come,  maybe  the  advertiser  would  want  to 
come." 

According  to  Mr.  Durgin,  the  "real  ad- 
vertising frontiers  of  opportunity  in  tv"  are 
in  "the  institutional  field,  the  new  class  A 
opportunities  at  class  C  rates  in  sports,  in 
daytime  and  in  Sunday  afternoon"  or  in 
what  he  called  the  "class  D  proof  of  tv's 
prodigious  power." 


BY  THE  BOOK 

programming.  But:  Agency  is  bigger  user 
of  programming. 

•  Important  West  Coast  Agency — 
Theory:  Way  to  program  and  sponsor 
identification  is  weekly,  single  sponsor- 
ship not  on  basis  of  shared,  alternate  week 
or  participation.  But:  Tv's  economics  dic- 
tates alternate-week  sponsorship  as  the 
norm. 

•  Major  Daytime  Tv  Agency — The- 
ory: Low  cost  not  large  audience  is  key 
to  daytime  cost  efficiency.  But:  Actually 
the  most  efficient  daytime  shows  are  the 
most  costly,  big  audience  shows  "which 
this  agency  cancelled." 

•  Important  Drug  Agency — Theory: 
Most  effective  "selling"  programs  are  live 
shows  making  for  maximum  use  of  live 
commercials  or  live  lead-ins  to  film  com- 
mercials. But:  Most  drug-sponsored  tv 
shows  are  on  film. 


Broadcasting 


December  I,  1958    •    Page  41 


ADVERTISERS  S  AGENCIES  cont.nued 


P&G  LAPS  THE  FIELD  IN  SPOT  TV 

•  More  than  doubles  second-place  Lever  buying  in  quarter 

•  Leading  100  spot  tv  clients  spend  $75.6  million  in  period 


The  lion's  share  of  spot  television's  $113,- 
184,000  revenues  during  the  third  quarter 
of  1958  [Advertisers  &  Agencies,  Nov. 
17]  was  accounted  for  by  the  top  100  ac- 
counts. Their  score:  $75,633,500. 

In  its  customary  position  on  top  was 
Procter  &  Gamble,  whose  $8,336,200  was 
a  comfortable  $4.4  million  out  in  front  of 
second  place  Lever  Bros.  ($3,966,900). 

Television  Bureau  of  Advertising,  which 
released  the  figures  (prepared  by  N.  C. 
Rorabaugh  Co.),  noted  nine  newcomers 
among  the  top  100.  They  were  Blue  Cross- 
Blue  Shield,  Cornell  Drug  Co.,  Continental 
Car-Na-Var,  Eversharp,  Fels  &  Co.,  Hol- 
sum  Baking-Bakeries,  Jackson  Brewing. 
Planters  Nut  &  Chocolate  and  Taylor-Reed 
Corp. 

Fuller  report  on  the  top  100  spot  tv 
clients  and  their  spending,  and  the  break- 
down of  spot  tv  by  product  categories, 
follow: 

QUARTER'S  TOP  100 


By  Company,  3rd  Quarter  1958 


Rank 

1. 
2. 
3. 
4. 
5. 
6. 
7. 

8. 

9. 
10. 
11. 
12. 
13. 
14. 
15. 
16. 
17. 
18. 
19. 
20. 
21. 
22. 
23. 
24. 
25. 
26. 
27. 
28. 
29. 
30. 
31. 
32. 
33. 
34. 
35. 
36. 
37. 
38. 
39. 
40. 


Expenditure 

$8,336,200 
.  3,966.900 
.  3,291,600 
.  2,359.500 
.  2.308,400 
.  2,287.000 


procter  &  gamble  .  . 
lever  brothers  .... 
adell  chemical  .... 

general  foods  

p.  lorillard  

continental  baking  . 
brown  &  williamson 

tobacco   2,192.900 

colgate-palmolive    ....  2,021,800 

american  home  products  1,991,300 

miles  labs.     1,901,500 

carter  products   1,869,300 

warner-lambert   1,623,400 

international  latex   ...  1,542.900 

texize  chemical    1,277,600 

PHILIP  MORRIS    1,139,800 

american  tobacco    960.200 

robert  halt.  clothes  .  .  .  916,400 

food  manufacturers  ...  916.300 

anheuser-busch   834.300 

general  mills    830.800 

sun  oil  ..."   781,900 

welch  grape  juice    ...  766,800 

standard  brands    764,400 

shell  oil  .    763.800 

pabst  brewing    753,500 

pepsi-cola                  ...  724,900 

coca-cola    674,200 

r.j.  reynolds  tobacco  .  .  646.900 

continental  car-na-var  622,700 

s.c.  johnson  &  son   614,500 

hamm  brewing    601,200 

b.t.  babbitt    573,100 

william  wrigley  jr.  550,300 

schlitz  brewing   540,100 

standard  oil  of  indiana  535,400 

charles  antell    532,800 

national  biscuit    529,000 

avon  products    522.100 

andrew  jergens  515,200 

falstaff  brewing    509,700 


Rank 
41. 
42. 
43. 
44. 
45. 
46. 
47. 
48. 
49. 
50. 
51. 
52. 
53. 
54. 
55. 
56. 
57. 

58. 
59. 
60. 
61. 
62. 
63. 
64. 
65. 
66. 
67. 
68. 
69. 
70. 
71. 
72. 
73. 
74. 
75. 
76. 
77. 
78. 
79. 
80. 
81. 


Expenditure 

revlon    ...  $506,800 

495,800 
490,300 
489,700 
480,900 
467,100 
452,100 
449,100 
445,200 
437.100 
436,300 
432.000 
428,000 
408.200 
400,700 
386.500 


ESSO  STANDARD  OIL 

U.S.  BORAX  

STERLING  DRUG  

HAROLD  F.  RITCHIE   

NORWICH    PHARMACAL    .  . 
CORN    PRODUCTS  REFINING 

SCHAEFER  BREWING  

PHILLIPS  PETROLEUM  ... 

GILLETTE   

DRUG  RESEARCH   

EVERSHARP   

PIEL  BROS  

M.J.B  

stokely-van  camp 
j. a.  folger  .... 
standard  oil  of 

california  386.200 

p.  ballantine   380,000 

dr.  pepper    377.400 

bristol-myers    376,800 

fels    376.000 

ex-lax    374,400 

armstrong  rubber  373,900 

h.j.  heinz    372.400 

burgermeister  brewing  370,200 

block  drug    368,000 

liggett  &  myers  tobacco  356.700 

BORDEN    355.100 

HILLS  BROS.  COFFEE    353.400 

MARATHON    351.200 

BLATZ  BREWING   349.100 

CARLING    BREWING    341,000 

EXQUISITE  FORM  BRASSIERE  322,700 

AMERICAN  CHICLE   321,600 

SALADA-SHIRRIFF-HORSEY  311,800 

NATIONAL   BREWING    ....  304.100 

MAX  FACTOR    299.100 

MAYBELLINE   298,800 

JACOB  RUPPERT  BREWERY  294,500 

PACIFIC  TEL.  &  TEL   283,700 

KELLOGG  COMPANY   282,600 


REAPPRAISAL 

In  the  quick  recap  at  presstime  of 
Broadcasting's  annual  agency  billing 
survey  results  [Lead  Story,  Nov.  24], 
J.  Walter  Thompson,  which  at  $113.5 
million  led  the  top  50  in  combined 
radio-tv  billing,  was  credited  with  two 
additional  marks  it  had  not  quite  at- 
tained. Though  the  figures  were  cor- 
rect, the  agency  was  misidentified.  It 
was  McCann-Erickson.  not  IWT. 
which  was  both  runnerup  (at  $40  mil- 
lion) to  Ted  Bates  in  combined  spot 
billing  and  which  tied  with  BBDO  and 
N.  W.  Ayer  as  radio-only  leaders. 
Again  though  the  table  was  correct  in 
the  breakdown  of  figures,  an  incorrect 
set  was  picked  up  in  the  capsule  of 
Lennen  &  Newell.  L  &  N's  combined 
radio-tv  billing:  $40.1  million.  $30.8 
million  in  tv  ($19.1  million  in  net- 
work, $11.8  million  in  spot);  $9.3  mil- 
lion in  radio  ($6  million  in  network, 
$3.3  million  in  spot). 


Page  42 


December  1,  1958 


Rank  Expenditure 

82.  RAYCO  MANUFACTURING  $279,100 

83.  TIDY  HOUSE  PRODUCTS  .  279,100 

84.  SAFEWAY   STORES    271,200 

85.  ATLANTIC   REFINING    268,300 

86.  TAYLOR-REED  265,700 

87.  ATLANTIS   SALES         ...  259,100 

88.  DUNCAN  COFFEE    250.900 

89.  GEORGE  WIEDEMANN 

BREWING    249,400 

90.  KROGER    249,000 

91.  DUMAS-MILNER  246,500 

92.  scott  paper  .  245,000 

93.  CORNELL  DRUG    244,600 

94.  GENERAL  CIGAR    .  243,900 

95.  AMERICAN  BAKERIES    240,100 

96.  BLUE  CROSS-BLUE  SHIELD  .  .  236.100 

97.  PLANTERS  NUT      ...  234,900 

98.  HOLSUM  BAKING  233.900 

99.  JACKSON  BREWING  231.000 
100.    GREAT  A&P  TEA   228.600 

THE  KIND  OF  BUYING 

Agriculture                       S  292,000 

Feeds.  Meals  195,000 

Miscellaneous  97,000 

Ale.  Beer  &  Wine  11,610.000 

Beer  &  Ale  11,225,000 

Wine  385.000 

Amusements.  Entertainment  141.000 

Automotive  1,438.000 

Anti-Freeze  1 ,000 

Batteries  9,000 

Cars  424.000 

Tires  &  Tubes  593.000 

Trucks  &  Trailers  54,000 
Miscellaneous  Accessories  & 

Supplies  357.000 

Building  material.  Equipment. 

Fixtures.  Paints  621,000 

Fixtures.  Plumbing.  Supplies  147,000 

Materials  140.000 

Paints  250,000 

Power  Tools  7.000 

Miscellaneous  77.000 

Clothing,  Furnishings. 

Accessories  3,124.000 

Clothing  2,653.000 

Footwear  335.000 

Hosiery  136.000 

Miscellaneous   

Confections  &  Soft  Drinks  6,399,000 

Confections  2,253.000 

Soft  Drinks  4,146,000 

Consumer  Services  3,284.000 

Dry  Cleaning  &  Laundries  9.000 

Financial  525.000 

Insurance  733.000 

Medical  &  Dental  33.000 

Moving.  Hauling,  Storage  56.000 

Public  Utilities  1,504,000 

Religious.  Political,  Unions  235,000 

Schools  &  Colleges  23,000 

Miscellaneous  Services  166,000 

Cosmetics  &  Toiletries  10.980,000 

Cosmetics  1,583.000 

Deodorants  1,095.000 

Depilatories  167,000 

Hair  Tonics  &  Shampoos  2,028,000 
Hand  &  Face  Creams.  Lotions  544.000 

Home  Permanents  &  Coloring  1,923,000 

Perfumes.  Toilet  Waters,  etc.  155.000 

Broadcasting 


Razors,  Blades  545. 

Shaving  Creams,  Lotions,  etc.  387 

Toilet  Soaps  2,387, 

Miscellaneous  166 

Dental  Products  2,652 

Dentifrices  2,231 

Mouthwashes  212, 

Miscellaneous  209 

Drug  Products  8,746 

Cold  Remedies  1,651 

Headache  Remedies  1,563 

Indigestion  Remedies  2,068 

Laxatives  857 

Vitamins  464 

Weight  Aids  451 

Miscellaneous  Drug  Products  1,492. 

Drug  Stores  200. 

Food  &  Grocery  Products  25,883 

Baked  Goods  5,315, 

Cereals  2,283 

Coffee,  Tea  &  Food  Drinks  5,580, 
Condiments,  Sauces, 

Appetizers  1,125. 

Dairy  Products  1,362. 

Desserts  298, 
Dry  Foods  (Flour,  Mixes, 

Rice,  etc.)  1,470, 

Fruits  &  Vegetables,  Juices  1,780. 

Macaroni,  Noodles,  Chili,  etc.  333. 

Margarine,  Shortenings  842. 

Meat,  Poultry  &  Fish  1.519. 

Soups  68, 

Miscellaneous  Foods  1,547, 

Miscellaneous  Frozen  Foods  304. 

Food  Stores  2,057. 

Garden  Supplies  &  Equipment  69. 

Gasoline  &  Lubricants  5,595. 

Gasoline  &  Oil  5,350^ 

Oil  Additives  181. 

Miscellaneous  64, 

Hotels,  Resorts,  Restaurants  102. 

Household  Cleaners,  Cleansers, 

Polishes,  Waxes  4,434. 

Cleaners,  Cleansers  2,756, 
Floor  &  Furniture  Polishes. 

Waxes  1,364, 

Glass  Cleaners  87. 

Home  Dry  Cleaners  4. 

Shoe  Polish  35. 

Miscellaneous  Cleaners  188. 

Household  Equipment — 

Appliances  940. 

Household  Furnishings  669, 

Beds,  Mattresses,  Springs  331. 

Furniture  &  Other  Furnishings  338. 

Household  Laundry  Products  11,581. 

Bleaches,  Starches  1,156, 
Packaged  Soaps,  Detergents  10,025 

Miscellaneous  400 

Household  Paper  Products  1,048 

Cleansing  Tissues  173 

Food  Wraps  246 

Napkins  85 

Toilet  Tissue  221 

Miscellaneous  223 

Household,  General  757 

Brooms,  Brushes,  Mops,  etc.  49 
China,  Glassware,  Crockery, 

Containers  59 

Disinfectants,  Deodorizers  159 

Fuels  (Heating,  etc.)  60 

Insecticides,  Rodenticides  379 

Miscellaneous  51 

Notions  90 


,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
,000 
.000 

,000 
000 
,000 

,000 
000 
000 
000 
000 
000 
000 
000 
000 
000 
000 
000 
000 
000 
000 

,000 
000 

000 
000 
000 
000 
000 

.000 
,000 
,000 
,000 
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,000 
,000 
,000 
,000 
,000 
,000 
,000 
.000 
,000 
,000 

,000 
,000 
,000 
,000 
,000 
000 


PREVIEW 

SARRUT  COMMERCIALS  GO  TO  THE  DEVIL 


The  latest  of  Andre  Sarrut's  French- 
produced  animated  commercials  [Film, 
Nov  24]  to  hit  these  shores  is  a  cartoon 
for  Chicago's  Petroleum  Heat  &  Power 
Co.  The  "Solar  Therm"  referred  to  is  a 
term  concocted  by  PH&P's  agency,  W.B. 
Donel  Adv.,  Chicago,  to  give  identifica- 
tion to  the  product.  The  sepulchral  tones 


of  agency  President  Marvin  Frank  are 
heard  in  the  commercial. 

The  heat  and  power  firm's  $200,000  ad 
budget  is  all  spent  in  local  radio  and 
television. 

Producer  of  the  commercial  is  Tele- 
France,  a  subsidiary  of  Fred  A.  Niles 
Productions,  Chicago. 


SEQUENCE  OF  COMMERCIAL:  Actor  in  opera  "Faust"  takes  bows  on  stage  (left 
picture);  goes  to  dressing  room  where  he  declares  "I  was  magnificent  tonight!"  Re- 
porter there  starts  interview,  stops  to  comment  on  how  warm  room  is.  Devil  actor, 
disrobing  (center),  answers  "We  like  it  warm  here  .  .  .  that's  why  we  use  Solar 
Therm."  Dressed  in  ordinary  clothes  he  walks  to  door,  changes  back  to  devil  as  he 
exits.  Then  he  puts  head  back  in  door,  with  fires  of  hell  in  background  (right), 
and  closes:  "It's  warm  where  I  go  because  they  use  solar  therm." 


Pet  Products  759,000 

Publications  87,000 

Sporting  Goods,  Bicycles,  Toys  380,000 

Bicycles  &  Supplies  16.000 

Toys  &  Games  311,000 

Miscellaneous  53.000 

Stationery,  Office  Equipment  66.000 
Television,  Radio,  Phonograph, 

Musical  Instruments  378,000 

Antennas  4,000 

Radio  &  Television  Sets  17,000 

Records  219,000 

Miscellaneous  138,000 
Tobacco  Products  &  Supplies  8,330,000 
Cigarettes  7,793,000 

Cigars,  Pipe  Tobacco  514,000 

Miscellaneous  23,000 

Transportation  &  Travel  631,000 

Air  425,000 

Bus  50,000 

Rail  136,000 

Miscellaneous  20.000 

Watches,  Jewelry,  Cameras  469,000 

Cameras.  Accessories.  Supplies  75,000 

Clocks  &  Watches  11,000 

Jewelry  37,000 

Pens  &  Pencils  323,000 

Miscellaneous  23,000 

Miscellaneous  1,629,000 

Trading  Stamps  216,000 

Miscellaneous  Products  658.000 

Miscellaneous  Stores  755,000 
TOTAL                  $  113,184,000 

Adm.  Bell  to  Address  D.  C.  Admen 

Admiral  Fred  J.  Bell  (USN  ret.),  who 
provided  one  of  the  high  spots  of  NAB's 
Chicago  convention  last  year  with  his  re- 
buke of  broadcasters  who  allow  local  auto 
dealers  to  engage  in  unethical  advertising,  is 
speaking  tomorrow  (Dec.  2)  at  the  Adver- 
tising Club  of  Washington's  luncheon  meet 
in  Washington.  Admiral  Bell,  executive  vice 


president  of  the  National  Automobile  Deal- 
ers Assn.,  entitles  his  talk,  "Let's  Quit  Kick- 
ing the  Auto  Business."  The  session  is  at 
the  Presidential  Arms,  1320  G  St.,  N.W. 

Grant  Names  New  York  Board, 
Confirms  Bradley  Resignation 

The  establishment  of  a  three-man  com- 
mittee to  handle  management  of  the  New 
York  office  of  Grant  Adv..  effective  immedi- 
ately, was  announced  last  Monday.  (Nov. 
24)  by  Lawrence  R.  Mcintosh,  executive 
vice  president  of  the  agency  in  Detroit. 

The  committee  will  be  composed  of  John 
H.  Pinto,  vice  president  and  creative  direc- 
tor of  Grant  in  New  York,  who  will  be 
chairman;  Abbott  Kimball,  vice  president 
and  plans  board  member,  whose  agency 
merged  with  Grant  last  March,  and  Law- 
rence D.  Reddy,  administrative  vice  presi- 
dent of  the  office. 

The  announcement  gave  no  reason  for 
the  change,  nor  did  it  refer  to  the  resigna- 
tion of  Paul  L.  Bradley,  who  had  been  vice 
president  and  general  manager  of  the  New 
York  office.  The  agency  later  confirmed 
that  he  had  resigned  on  Nov.  21. 

In  recent  months,  Grant's  New  York  of- 
fice has  had  rough  sledding.  In  July,  Grant 
lost  the  Florists  Telegraph  Delivery  Assn. 
account,  which  was  to  have  billed  more 
than  $3  million  by  the  end  of  this  year.  More 
than  90%  of  the  budget  was  earmarked  for 
television — CBS-TV's  Person  to  Person  pro- 
gram— but  in  mid-year,  FTDA  dropped  the 
program  and  the  agency,  later  appointing 
Keyes,  Madden  &  Jones  to  handle  the  ac- 
count. This  setback  was  compounded  two 
weeks  ago  when  Grant,  which  handles  the 
Dodge  Div.  of  the  Chrysler  Corp.,  lost  the 
New  York  Dodge  dealer  account  ($1  mil- 
lion billing)  to  the  Wexton  Co.,  New  York 
[Advertisers  &  Agencies.  Nov.  24]. 


Broadcasting 


December  1,  1958    •    Page  43 


ADVERTISERS  &  AGENCIES  continued 


WHY  TV  HAS  MENNEN  IN  A  LATHER 

An  old  company  with  youthful  push  finds  tv  its  ideal  ad  medium 


Shadows  from  the  gaslight  danced  across 
the  faces  of  the  bustled  and  derbied  towns- 
folk as  they  listened  entranced  to  the  street 
corner  showman's  magic  claims  for  "Sure 
Corn  Killer."  Even  the  minstrels  used  by 
this  early-day  "communicator"  to  lure  an 
audience  appeared  hypnotized  by  the 
golden  words. 

This  was  Newark,  N.  J.,  in  the  late 
1870's  and  early  1880's.  And  the  enter- 
prising pitchman:  Gerhard  Mennen. 

Today  the  minstrel  is  gone  from  the 
Newark  corners.  Just  as  surely  has  the 
Sure  Corn  Killer  faded  from  the  scene  as 
America  changed  from  a  pedestrian  to  an 
automotive  nation.  But  Gerhard  Mennen's 
son  and  grandsons  are  still  in  show  business 
and  still  selling  goods. 

Eighty-odd  years  later,  the  descendants 
of  Mr.  Mennen  are  still  gathering  crowds — 
in  cities  throughout  the  United  States 
through  the  medium  of  television.  The  com- 
mercials now  are  being  delivered  on  15 
products,  toiletries  for  babies  and  men. 

The  confidence  that  Mennen  places  on 
television  is  underlined  by  this  statistic:  in 
1958-59,  the  company  will  invest  about 
75%  of  an  approximate  $5  million  in  tv. 

Two  weeks  ago,  William  G.  Mennen  Jr., 
executive  vice  president  in  charge  of  U.S. 
and  international  marketing  and  advertising, 
offered  this  comment  on  advertising  during 
ceremonies  heralding  the  addition  of  130,- 
000  square  feet  of  space  to  the  company's 
Morristown,  N.J.,  plant  facilities: 

"The  company  always  has  been  adver- 
tising-oriented from  the  days  of  my  grand- 
father, Gerhard  Mennen.  We  believe  that 
one  important  factor  contributing  to  our 
phenomenal  growth  in  the  past  years  has 
been  our  vigorous  advertising  program.  The 
power  of  television  has  been  a  dominant 
factor  in  the  past  three  years." 

Sales  volumes  of  Mennen  products  in- 
creased by  400%  between  1941  and  1950 


and  more  than  doubled  between  1950  and 
1955  and  increased  by  another  50%  since 
1955,  Mr.  Mennen  Jr.  reported.  Mennen's 
gross  sales  for  1958  will  be  $30  million.  He 
also  is  convinced  that  Mennen's  expansion 
has  been  assisted  by  the  increased  male  in- 
terest in  grooming  and  the  introduction  of 
new  products. 

The  company  line  now  includes  various 
baby  products  (Baby  Magic  lotion,  Baby 
oil,  Baby  powder),  men's  products  (shave 
creams  and  talcum  powders)  and  deodor- 
ants. Grey  Adv.,  New  York,  handles  the 
babies'  and  men's  products,  while  Warwick 
&  Legler,  New  York,  handles  the  deodor- 
ants. Grey  is  the  agency  of  record  for 
Mennen's  television  activities,  although  all 
company  products  are  exposed  on  the 
medium. 

Prior  to  1955,  Mennen  invested  a  sub- 
stantial portion  of  its  budget  in  radio,  start- 
ing in  1929.  Network  programs  under 
Mennen  sponsorship  included  a  CBS  Radio 
show  in  1931  that  featured  Ted  Husing, 
Irene  Beasley,  Freddy  Rich  and  his  Mennen 
Men  Orchestra;  Famous  Jury  Trials  over 
Mutual  in  1936-37;  Captain  Flagg  and 
Sergeant  Quirt  over  the  NBC  Blue  Network 
in  1941;  Ed  Sullivan  Presents  on  CBS  Radio 
in  1943-44;  and  in  1945,  a  saturation  sched- 
ule of  one  minute  spot  announcements  on 
newscasts.  By  1955,  Mr.  Mennen  Jr.  said, 
the  company  had  acquired  a  "valuable 
franchise"  with  94%  of  early  morning  news 
broadcasts  on  125  stations.  Since  that  time, 
Mennen  has  used  radio  on  a  limited  basis 
but  plans  to  step  up  its  participation  in  1 959 
as  part  of  an  overall  effort  to  reach  "the 
youth  market." 

Before  1955,  Mennen  made  only  a 
minimal  investment  in  television.  That  year 
the  company  decided  on  its  first  national 
television  property — the  Wednesday  Night 
Fights  on  ABC-TV.  Mr.  Mennen  Jr.  calls 
WNF  "a  tremendous  salesman"   for  the 


three  and  a  half  years  his  firm  backed 
the  fights.  But  this  fall,  Mennen  elected  to 
drop  WNF  and  sponsor  Pursuit  on  CBS-TV 
(Wed.  8-9  p.m.)  on  an  alternate  week  basis 
(Procter  &  Gamble  and  American  Home 
Products  share  the  alternate  week). 

"We  decided  on  a  new  property,"  Mr. 
Mennen  Jr.  explains,  "because  we  decided 
that  after  more  than  three  years  WNF  had 
built  up  largely  the  same,  loyal  audience. 
We  believe  that  Pursuit  will  give  us  a 
broader  audience  and,  particularly,  a 
younger  audience." 

Mennen,  assisted  by  Grey  Adv.,  which 
handles  publicity-promotion  for  the  com- 
pany, intends  to  promote  the  youth  phase 
of  the  company's  marketing  objectives  by 
means  of  a  dozen  or  more  "Good-Groom- 
ing Seminars"  for  high  school  students. 
This  project  is  being  co-sponsored  by  Men- 
nen and  Scholastic  magazines.  Mr.  Mennen 
Jr.  and  other  company  officials  will  partici- 
pate in  the  seminars,  aimed  at  showing 
teenagers  how  to  achieve  proper  grooming. 
Portions  of  the  seminars  will  be  telecast 
locally. 

The  emphasis  on  the  youth  market  for 
1959  will  result  in  additional  spending  in 
radio,  according  to  Mr.  Mennen  Jr.  Though 
specific  plans  have  not  been  determined,  the 
company  intends  to  invest  in  radio  pro- 
grams throughout  the  country  which  are 
popular  with  teenagers. 

The  Mennen  Co.  is  still  a  family-owned 
enterprise.  William  G.  Mennen,  son  of 
founder  Gerhard  Mennen,  is  president  and 
this  year  marked  his  50th  anniversary  with 
the  organization.  Another  of  his  sons, 
George,  is  vice  president  in  charge  of  manu- 
facturing. Gerhard  Mennen  occupied  a 
small  store  in  downtown  Newark  as  his 
headquarters.  Today,  counting  the  recent 
addition,  the  Mennen  Co.  stretches  over 
400,000  square  feet  in  a  modern  building 
in  Morristown. 


Evolution  of  selling:  The  Mennen  Co.  got  off  to  a  boisterous  start 
more  than  80  years  ago  when  Gerhard  H.  Mennen  (left)  sold  "Sure 
Corn  Killer"  in  his  own  traveling  medicine  show.  Today,  vestiges 
of  personal  demonstration  persist.  William  G.  Mennen  Jr.  (center), 
grandson  of  the  founder  and  vice  president  of  marketing  and  adver- 


Page  44 


December  1,  1958 


tising,  shows  high  school  boys  how  to  shave  (with  Mennen  prod- 
ucts) at  one  of  the  "good  grooming"  seminars  which  Mennen 
conducts  throughout  the  country.  At  right  is  the  opening  billboard 
for  Mennen  Co.'s  sponsorship  of  Pursuit  on  CBS-TV.  Television 
now  gets  75%  of  Mennen's  $5  million  advertising  budget. 

Broadcasting 


wherever  they  be 


If  you  want  to  travel  in  circles  —  nothing  tops  the  WOV  is  the  only  radio  station  in  New  York  that 

hula-hoop.  If  you  want  the  direct  line  to  the  great  reaches  this  market  IN  ITS  ENTIRETY. 
Negro  Community  in  the  17  county  metropolitan 

New  York  area  —  we  suggest  WOV.  Why  not  ask  for  the  complete  factual  booklet  — 

"Maximum  Sales  in  the  Negro  Market  of  New 
The  metropolitan  Negro  Community  is  a  growing  York".  It's  just  completed.  It's  well  worth  your 
community  which  has  increased  in  population  study.  It's  yours  for  a  phone  call, 
over  40%  since  1951.  It's  a  buying  community 
whose  income  level  rises  every  year.  It's  a  com- 
munity on  the  march  whose  million  and  a  half  "XATif^WZ 
people  today  reside  in  New  York,  New  Jersey  and  V  V  Vy  V  NEW  YORK 

Connecticut.  Representatives:  John  E.  Pearson  Co. 


Broadcasting 


December  1,  1958    •    Page  45 


NAM* 
KANSAS 


NETWORK 


AN  INTEREST 

IN  A  PRODUCING 


V/lCHltA 
wifh  Associates 

a  ICAYS-^V 
KTVC  °"d  KA1 


«m\TAT/i 


GRAND  PRIZE 


"YOUR  OWN 
OIL  WELL" 


$5,000  CASH  or  a  royalty  share 
in  a  producing  KANSAS  OIL 
WELL,  which  may  yield  winner 
total  income  of  $10,000  or  more. 


THREE  OTHER  FABULOUS  PRIZES 

SECOND  PRIZE:  A  whole  Grade  "A"  PRIZE-WINNING 
KANSAS  BEEF  processed  and  delivered  to  your  desk,  home 
or  locker.   Total  retail  value  $400.00. 

THIRD  PRIZE:  50  Bushels  of  KANSAS  WHEAT,  from  this 
year's  bumper  crop.   Value  $100.00  cash. 
FOURTH  PRIZE:  Shares  in  BEECH,  BOEING  and  CESSNA 
Aircraft,  representing  Kansas'  great  Aircraft  Industry.  Total 
present  market  value  $100.00. 

RULES  FOR  ENTERING  CONTEST: 

The  contest  is  open  to  all  Advertising  Agency  personnel, 
18  years  of  age  or  over,  living  in  the  continental  limits  of 
the  United  States  except  employees  (and  their  immediate 
families)  of  KAKE-TV,  KTVC,  and  KAYS-TV,  the  KATZ 
Agency,  and  the  Reuben  H.  Donnelley  Corporation. 

Read  the  facts  about  the  three-station  market  which 
now  blankets  70%  of  the  TV  homes  in  Kansas  .  .  .  then 
name  the  Network  and  state  the  reason  for  the  name  in 
fifty  (50)  words  or  less.  Enter  as  many  times  as  you  wish, 
each  entry  must  be  accompanied  by  a  different  50-word 
statement.  Mail  to  NAME  THE  NETWORK,  BOX  8500-A, 
CHICAGO  77,  ILLINOIS,  and  include  your  name,  address 
and  the  company  for  which  you  work. 

Entries  will  be  judged  on  originality,  uniqueness,  and 
aptness  of  thought.  All  entries  will  be  judged  by  The  Reuben 
H.  Donnelley  Corporation  whose  decision  will  be  final.  If 
the  winning  name  is  duplicated,  final  judgment  will  be  on 
the  basis  of  the  originality,  sincerity  and  aptness  of  thought 
of  the  accompanying  50-word  statement.  Entries  must  be 
the  original  work  of  the  contestant  and  become  the  property 
of  KAKE-TV,  and  none  will  be  returned.  All  entries  must 
be  postmarked  no  later  than  midnight,  December  12,  1958, 
and  received  no  later  than  midnight,  December  19,  1958. 
Your  entrance  in  this  contest  constitutes  full  permission 
without  further  compensation  for  the  use  of  your  entry 
in  any  way  KAKE-TV  and  its  associates  see  fit. 

Winners  will  be  announced  on  January  19, 
1959.  KAKE-TV  and  associated  stations  will 
furnish  an  estimate  of  the  well's  present 
and  future  earnings  to  assist  winner  in 
choosing  life-of-the-well  income  or 
$5,000.00  in  cash.  Duplicate  prizes 
will  be  awarded  in  case  of  ties. 


JO*YS 
TIT 


NETWORK  FACTS: 


KAKE-TV,  Channel  10,  Wichita,  went  on  the  air  October 
19,  1954,  an  ABC  affiliate.  Through  superior  facilities,  per- 
sonnel and  production  "know-how,"  a  network  ideally  suited 
to  the  market,  and  the  finest  feature  films  available  to 
television  (MGM,  Warner  Bros.,  RKO,  Columbia,  and  Uni- 
versal) KAKE-TV  has  become  Wichita's  leading  television 
station.  In  August  of  1957  KAKE-TV  was  joined  by  associate 
station  KTVC,  Channel  6,  Ensign,  Kansas,  serving  the  south- 
west area  of  the  state. 

September,  1958,  KAKE-TV  again  expanded  to  include 
KAYS-TV,  Channel  7,  Hays,  Kansas,  in  northwest  Kansas. 
Now  advertisers  buying  KAKE-TV,  with  associates  KTVC 
and  KAYS-TV,  in  a  single  buy,  with  special  discounts,  can 
reach  70%  of  the  TV  homes  in  Kansas.  This  single  buy 
covers  an  area  served  by  32  radio  stations  ...  36  daily 
papers  .  .  .  and  171  weekly  papers.  The  KAKE-TV,  KTVC, 
KAYS-TV  combination  reaches  an  area  with  1,289,000  popu- 
lation and  over  a  billion  and  a  half  dollars  in  retail  sales. 
The  KAKE-TV  coverage  area,  up  to  this  time  and  exclusive 
of  the  KTVC  and  KAYS-TV  areas,  has  been  known  as  KAKE- 
land  with  the  KAKEman,  a  happy  little  Baker,  as  a  symbol. 


KANSAS  FACTS: 


Kansas  is  known  as  the  "Sunflower"  or  "Jayhawker" 
state.  The  state  song  is  "Home  on  the  Range."  Kansas 
population  is  2,155,000  (S.R.D.S.,  1958).  Total  personal 
income  now  approximately  $3.4  billion  annually. 

MANUFACTURING:  Kansas  lists  more  than  3,250 
plants  turning  out  thousands  of  products  ranging  from 
glass  fibers  to  bombers. 

PETROLEUM:  Ranking  fifth  in  the  nation  in  produc- 
tion of  crude  oil  and  sixth  in  natural  gas,  Petroleum  is 
Kansas'  greatest  mineral  asset. 

AGRICULTURE:  Kansas  farmers  are  enjoying  their 
greatest  year  in  over-all 
agricultural  production,  with 
51,369,052,000  in  wheat  re- 
g  turns  alone.  (An  increase 
of  $284,526,000  spendable 
j|    income  over  last  year.) 


Represented  by  Katz  Agency 


Page  46    •    December  J,  1958 


Broadcasting 


ADVERTISERS  &  AGENCIES  CONTINUED 


'FORTUNE'— AND  HOW  IT  WAS  TOLD 

•  TvB,  CBS  slam  magazine  for  what  it  said — and  didn't  say — about  tv 

•  ABC  sees  no  evil,  but  calls  critical  article  a  'brilliant  distortion' 


Television  leaders  for  the  most  part  last 
week  pounced  angrily  on  Fortune  maga- 
zine's article  attacking  television's  present 
and  questioning  its  future  [Advertisers  & 
Agencies,  Nov.  24]. 

In  a  detailed  rebuttal,  Television  Bureau 
of  Advertising  charged  the  article  omitted 
pertinent  information  and  couched  much  of 
what  it  did  say  in  a  "near-pathological  vo- 
cabulary." A  CBS-TV  inter-office  memo 
analyzed  and  rebutted  the  article  point  by 
point.  Brig.  Gen.  David  Sarnoff,  RCA  board 
chairman,  sent  off  to  Fortune  head  Henry 
Luce  a  sharp  letter  denying  he'd  ever  made 
a  "plumber  and  pipe"  statement  attributed 
indirectly  to  him  in  the  magazine.  On 
another  tack,  ABC-TV  President  Oliver 
Treyz  called  the  Fortune  piece  "a  brilliant 
distortion"  but  disagreed  "that  Fortune  was 
out  to  axe  the  networks." 

TvB  Counterattack  •  President  Norman 
E.  Cash,  holding  that  "the  entire  business 
fraternity  should  be  deeply  concerned  with 
the  superficiality"  of  the  piece,  asserted:  "We 
at  TvB  have  always  respected  Fortune's  ob- 
jective analyses  of  other  industries,  but  now 
that  we  have  had  an  opportunity  to  see 
Fortune's  analysis  of  an  industry  of  which 
we  have  first-hand  working  knowledge,  we 
must  begin  to  question  the  thoroughness  of 
these  other  industry  analyses." 

Mr.  Cash  said  it  "is  both  our  duty  and 
obligation  to  report  some  of  the  informa- 
tion we  previously  provided  Fortune  which 
failed  to  appear"  in  the  piece.  Among  his 
points: 

Of  Fortune's  statement  that  network 
profits  had  dropped  from  $85  million  to 
$71  million,  TvB  said  Fortune  failed  to 
mention  networks'  investments  in  new  pro- 
grams and  facilities  and  video  tape  and 
color,  which  "can  easily  account  for  much 
of  the  $14  million  profit  decline  and  attest 
to  their  interest  in  better  servicing  the  ad- 
vertiser and  the  public." 

Fortune  compared  tv  profits  with  those 
of  "the  500  largest  industrial  corporations" 
but  not  with  other  communications  media, 
TvB  continued,  adding:  "Such  a  compari- 
son, if  restricted  only  to  the  Time-Life- 
Fortune  block,  would  have  shown  a  decline 
of  over  $17  million  in  the  first  10  months 
of  1958  revenue  .  .  .  with  no  published  in- 
formation concerning  profit  from  this 
revenue." 

Fortune's  point  that  some  time  periods 
and  programs  were  late  in  becoming  fully 
sponsored  this  year,  the  TvB  statement  said, 
"completely  overlooked  and  showed  no  ap- 
parent appreciation  of  the  third-quarter 
recession  which  hit  many  industrial  com- 
panies and  delayed  their  future  advertising 
plans  in  all  media.  .  .  .  Equally  overlooked 
was  the  fact  that  advertisers  invested  5.5% 
more  dollars  in  network  television  in  the 
third  quarter  of  1958  than  in  the  third 
quarter  of  1957." 

To  the  article's  assertion  that  tv  audiences 
are  near  saturation,  TvB  countered:  ".  .  .  If 

Broadcasting 


television  homes  increase  by  only  1  %  this 
year,  it  would  be  a  bigger  increase  than 
Fortune's  circulation  level  attained  in  30 
years." 

TvB  maintained  that  Fortune  presented 
no  evidence  to  back  its  claim  that  "the 
audience  is  getting  choosier."  Nielsen  fig- 
ures, according  to  TvB,  show  time  spent 
viewing  went  from  4  hours  5  minutes  a 
day  in  1955  to  5  hours  9  minutes  a  day  for 
the  full  year  1957.  "The  increase  in  net- 
work audience  of  9%  in  the  first  10  months 
of  1958  vs.  the  same  period  in  1957  has 
also  been  censored  from  Fortune's  article," 
TvB  declared. 

Of  the  article's  reference  to  Philip 
Morris'  dropping  /  Love  Lucy  "because  it 
wasn't  selling  cigarettes,"  TvB  asserted: 
"Fortune  ignores  Philip  Morris'  current  ex- 
penditures of  $6,346,317  (Jan.-Sept.  1958) 
in  television  and  Fortune  also  ignores  the 
rapid  re-sponsoring  of  /  Love  Lucy  by 
other  advertisers." 

TvB  continued:  "Cadillac  and  Pontiac 
are  cited  as  examples  of  automobiles  not 
using  television.  In  the  1951  Fortune  article 
[on  tv],  they  called  attention  to  Chevrolet 
cutback  in  television  and  forget  that  in  1958 
Chevrolet  sponsors  more  television  than 
ever." 

CBS  analysis  •  The  CBS-TV  inter-office 
memo  analyzing  the  Fortune  piece  con- 
cluded that  "the  most  important  initial  com- 
ment to  be  made  is  that  this  is  not  basically 
an  original  article."  Side-by-side  the  analysis 
then  compared  some  conclusions  found  in 
Fortune's  1951  anonymous  article  on  "Tv's 
Time  of  Trouble"  and  the  December  1958 
piece  by  Richard  Austin  Smith. 

Quotes  from  the  1951  article  for  which 


CBS-TV  found  comparable  conclusions  in 
the  latest  piece  included:  "An  important 
percentage  of  the  major  tv  market  areas  are 
already  close  to  saturation";  "Tv's  novelty 
is  no  longer  glittering  enough  to  mesmerize 
just  any  advertiser  into  continuing  a  $100,- 
000  program";  "potentially  subscription  tv 
can  open  up  a  whole  new  world  for  movies 
and  education  .  .  ." 

The  CBS-TV  study  cited  the  latest 
Fortune  article's  assertion  that  "few  tv 
dramas  have  ever  received  such  nationwide 
acclaim"  as  Orson  Welles'  Fountain  of 
Youth  tv  show.  The  memo  said  that  "among 
the  quotations  from  the  reviews  [author 
Smith]  adduces  in  support  of  [his]  state- 
ment, none  can  be  found  from  Time,  Broad- 
casting or  The  New  York  Times.  .  .  .  Broad- 
casting and  the  Times  didn't  review  it  at 
all." 

CBS-TV's  study  considered  the  article's 
reference  to  tv's  "exotic  economics"  as 
"basically  a  forecast"  even  though  "pre- 
sented as  a  verdict." 

To  the  article's  talk  of  a  tv  "profit  slump" 
this  year,  the  memo  offered  rebuttals  similar 
to  those  advanced  by  TvB,  and  added  that 
Author  Smith  "neglects  ...  to  discuss  the 
number  of  magazines  that  have  been  forced 
by  economic  crisis  to  merge  or  simply  to 
go  out  of  existence.  .  .  .  Nor  does  he  make 
any  mention  of  the  fact  that  last  year's 
income  slump  in  television  was  due  very 
largely  to  one  company's  troubles  and  that 
CBS  has  just  posted  the  largest  nine-month 
earnings  in  its  history." 

The  memo  offered  these  answers  to  For- 
tune's references  to  "a  cost-price  squeeze": 
"CBS  Inc.  revenues  for  the  first  nine  months 
of  1958  indicated  a  9.2%  increase  over 
1957.  Profits  reflected  a  20%  increase. 
Television  network  and  station  operations 
were  the  primary  contributors  to  this  in- 
crease. The  CBS-TV  network  during  this 
period  spent  nearly  10%  more  for  programs 
than  in  1957." 

The  CBS  analysis  said,  "The  most  in- 


HOW  PEOPLE  SPEND  THEIR  TIME 

There  were  125,926,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Nov.  14-Nov.  20.  This  is  how  they  spent  their  time: 

72.6%    (91,422,000)  spent  2,131.0  million  hourst   watching  television 

58.3%    (73,415,000)  spent  1,007.8  million  hours   listening  to  radio 

83.2%  (104,770,000)  spent    448.2  million  hours   reading  newspapers 

35.8%    (45,082,000)  spent    220.9  million  hours    reading  magazines 

26.8%  (33,735,000)  spent    390.2  million  hours  .      watching  movies  on  tv 

20.7%    (26,026,000)  spent     105.8  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindjjnger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Nov.  1,  Sindlinger  data  shows:  (1)  112,138,000 
people  over  12  years  of  age  have  access  to  tv  (89.1%  of  the  people  in  that  age 
group);  (2)  43,441,000  households  with  tv;  (3)  47,856,000  tv  sets  in  use  in  U.  S. 


December  1,  1958    •    Page  47 


ADVERTISERS  &  AGENCIES  continued 


credible  and  at  the  same  time  unexpectedly 
impressive  testimonial  to  the  strength  of 
television  comes  in  Mr.  Smith's  citing  of 
[Albert]  Sindlinger  statistics  in  an  effort  to 
prove  that  the  Edsel  spectacular  with  Bing 
Crosby  and  Frank  Sinatra  cut  the  market 
for  the  car  from  191,000  potential  sales  to 
88,000.  Mr.  Smith  is  here  postulating  that 
television  had  such  penetration  that  a  single 
show  was  able  to  change  the  minds  of  half 
of  Edsel's  supposed  customers." 

"Another  example  of  the  never-never  land 
in  which  Fortune  seems  to  be  operating  is 
a  single  paragraph  which  first  says  that 
Hazel  Bishop  was  ruined  by  television  and 
then,  a  couple  of  sentences  lower  down — 
in  the  very  same  paragraph — quotes  Sind- 
linger saying  television  'is  spectacularly  good 
for  such  items  as  cosmetics,  coffee  and  soap.' 
Hazel  Bishop,  of  course  ...  is  a  far  more 
convenient  example  of  a  cosmetics-in- 
television,  from  Fortune's  point  of  view, 
than  Revlon.   Revlon  is  a  far  bigger  com- 


pany and  was  made  as  big  as  it  is  by  its 
brilliant  use  of  television." 

ABC-TV  position  •  Oliver  Treyz,  presi- 
dent of  ABC-TV,  said:  "The  Fortune  piece, 
for  the  most  part,  is  a  brilliant  distortion. 

"However,  we  disagree  with  the  reports 
that  Fortune  was  out  to  axe  the  networks. 
We  acknowledge  that  Fortune's  treatment 
is  sincere.  But  Fortune's  evaluation  of  tv  is 
out  of  focus  paragraph  after  paragraph. 

"For  example,  Fortune  describes  The 
Real  McCoys  as  a  'sorry'  program.  On  the 
very  day  that  the  issue  of  Fortune  was  re- 
leased, the  Tv-Q  service,  which  reflects  the 
opinions  of  the  American  viewing  public, 
reported  that  The  Real  McCoys  is  'the'  fa- 
vorite program,  in  all  the  evening  television, 
of  the  entire  United  States  viewing  public. 
From  the  standpoint  of  serving  the  public,  it 
is  fortunate  that  the  networks  program  for 
the  American  people,  not  for  the  editors  of 
Fortune." 


Sarnoff  Writes  Luce, 
Denies  'Fortune'  Quote 

Brig.  Gen.  David  Sarnoff,  RCA  chairman 
of  the  board,  last  week  denied  a  statement 
attributed  to  him  in  Fortune  magazine's 
article  on  television.  Here  is  the  text  of  a 
letter  which  Gen.  Sarnoff  wrote  Henry  Luce, 
editor-in-chief  of  Fortune  (and  of  other 
Luce  publications) : 

"An  article  entitled  'Tv:  The  Light  that 
Failed',  in  the  December  issue  of  Fortune, 
attributes  the  following  statement  to  me  in 
relation  to  network  television:  'We're  in 
the  same  position  as  a  plumber  laying  a  pipe. 
We're  not  responsible  for  what  goes  through 
the  pipe.'  Fortune  does  not  say  that  I  made 
this  statement  to  any  of  its  representatives. 
It  says  that  it  was  the  'viewpoint'  I  'once  ex- 
pounded' to  John  Crosby.  Yet  it  quotes  me. 

"I  categorically  deny  that  I  ever  made 
the  quoted  statement  to  John  Crosby  or  to 
anyone  else.  It  is  in  direct  conflict  with  my 
convictions  and  record. 

"On  various  occasions  I  have  compared 
the  transmission  facilities  of  wireless  com- 
munication to  a  system  of  pipes  laid  by  a 
plumber.  For  example,  in  an  address  I 
made  at  John  Carroll  U.  in  Cleveland,  June 
12,  1950,  I  told  the  following  anecdote  in 
connection  with  my  early  work  as  a  boy  in 
wireless  communication: 

"  'One  night  when  I  came  home  my 
mother  said  that  neighbors  had  asked  her 
what  sort  of  work  I  did.  When  she  told 
them  'wireless',  they  didn't  understand  and 
she  could  not  explain  it.  I  said,  "Well 
mother,  neither  can  I,  so  just  tell  them  that 
I  am  a  plumber."  So  the  neighbors  looked 
upon  the  mysterious  wireless  as  plumbing, 
and  actually  that  was  not  so  far  wrong, 
because  ever  since  I  have  been  laying  pipes 
in  space.' 

"Never  have  I  disclaimed  or  questioned 
the  broadcaster's  responsibility  for  the  pro- 
grams he  transmits.  To  suggest  that  I  have 
done  so  is  to  fly  in  the  face  of  the  consistent 
record  of  my  words  and  deeds  over  more 
than  50  years  of  my  career  in  radio  and 
television.  To  cite  one  of  many  examples  of 

Page  48    •    December  1,  1958 


my  statements  on  this  subject,  I  quote  from 
an  address  before  the  Advertising  Club  of 
Washington,  D.  C.  on  Sept.  20,  1955.  in 
which  I  said: 

"  'Radio-television  happens  to  be  an  in- 
dustry and  an  art  whose  power  for  affecting 
life  in  all  its  diversity  is  almost  incalculable. 
That  power  implies  responsibility,  in  terms 
of  improving  and  enriching  the  nation's 
life.  Under  the  surface  of  our  busy  affairs 
on  the  commercial  level,  we  are  also  engaged 
in  helping  to  shape  contemporary  civiliza- 
tion. In  the  long-run  those  in  the  industry 
who  do  not  take  cognizance  of  this  deeper 
purpose  will  not  survive  in  this  field. 

"  'It  is  well  for  all  of  us  in  the  industry, 
and  those  utilizing  its  facilities,  to  keep  clear- 
ly in  mind  at  all  times  the  potential  for  good 
and  evil  at  our  disposal.  We  must  regard  it 
as  a  public  trust,  not  merely  another  busi- 
ness. Radio  and  television  are  wonder-work- 
ing instruments  in  our  hands.  We  must  dedi- 
cate ourselves  to  using  them  well  and  wise- 

ly-' 

"My  recognition  of  the  responsibility  of 
broadcasting  goes  back  to  its  early  days, 


GEN.  SARNOFF:  Falsely  Quoted,  He  Says 


when  I  brought  to  the  National  Broadcast- 
ing Co.  Dr.  Walter  Damrosch  and  his  Music- 
Appreciation  Hour,  grand  opera  from  the 
Metropolitan  Opera  House,  Dr.  James  Row- 
land Angell,  former  President  of  Yale  U.. 
to  direct  NBC's  educational  programs  and 
Maestro  Arturo  Toscanini  to  lead  the  NBC 
Symphony  Orchestra,  the  first  such  orchestra 
especially  created  for  network  broadcasting. 

"The  same  recognition  of  the  broadcast- 
er's responsibilities  continues  to  the  present 
day,  and  is  fully  shared  by  the  management 
of  NBC.  NBC  assumes  full  responsibility  for 
programs  broadcast  over  its  facilities.  This 
responsibility  encompasses  maintenance  of 
a  balanced  schedule,  consisting  not  only  of 
broad  appeal  entertainment  programs,  but 
also  presentations  designed  for  specialized 
intellectual  and  cultural  interests.  In  the 
latter  field,  the  NBC  management  consist- 
ently encourages  and  presents  such  programs 
as  Continental  Classroom,  the  NBC  Operas 
in  English,  Meet  the  Press  and  a  wide  range 
of  special  presentations  embracing  great 
music,  the  classics  of  literature,  science, 
news  and  public  affairs.  This  is  the  kind  of 
programming  that  'goes  through  the  pipe." 
and  NBC  is  responsible  for  it. 

"It  is  interesting  to  note  that  the  last 
time  Mr.  Crosby  interviewed  me  was  on 
July  8,  1953 — more  than  five  years  ago. 
This  was  in  connection  with  an  article  on 
broadcasting  for  your  magazine,  Life. 
Shortly  after  the  interview  he  sent  me  his 
manuscript  of  the  article  for  my  files.  It  did 
not  contain  either  the  statement  now  quoted 
in  Fortune,  nor  anything  like  it.  Mr.  Crosby 
informed  me  later  that  Life  rejected  his 
article  for  publication. 

"Soon  afterwards,  on  Nov.  18  and  Nov. 
20,  1953,  Mr.  Crosby  devoted  two  of  his 
columns  in  the  New  York  Herald  Tribune  to 
our  interview.  Neither  article  contained  the 
statement  now  quoted  in  fortune  nor  any- 
thing resembling  it. 

"If  I  had  made  such  a  statement  to  Mr. 
Crosby,  surely  he  would  have  used  it  him- 
self in  the  manuscript  of  his  article  sub- 
mitted to  Life  magazine,  or  in  his  own  news- 
paper columns  when  the  interview  was  still 
fresh  in  his  mind,  instead  of  having  it 
published  secondhand  in  an  article  by 
Fortune  more  than  five  years  later. 

"Unfortunately,  Fortune  did  not  trouble 
to  solicit  my  views  about  broadcasting,  or 
even  to  check  with  me  before  quoting  me. 
Had  it  done  so,  I  would  have  had  the  op- 
portunity to  correct  this  obvious  misstate- 
ment, to  present  my  convictions,  and  to  show 
how  they  have  been  fulfilled  in  practice. 
Since  this  opportunity  was  not  offered  me. 
I  request  that  you  publish  this  letter  in  full 
in  your  next  issue  so  that  your  readers  may 
be  disabused  of  a  false  and  unfair  impres- 
sion." 

Jensen  Opens  Own  Agency 

Melvin  A.  Jensen,  executive  vice  presi- 
dent of  Robinson,  Jensen,  Fenwick  & 
Haynes,  L.A.,  has  resigned  to  open  his  own 
agency,  Melvin  A.  Jensen  Advertising.  The 
address  will  be  6505  Wilshire  Blvd.,  L.A.; 
telephone:  Olive  3-6910.  Louis  Wolston- 
croft  will  be  office  manager. 

Broadcasting 


Music,  news  and  service.  KEX  creates  a  fine  balance  of  programming  that  meets  the  modern 

radio  needs  of  the  whole  Northwest.  Seven  talented  local  personalities.  A  careful  musical  blend  of 

pop  tunes,  standards  and  new  releases.  Lively  on-the-spot  local  news  covered  by  the 

outstanding  radio  news  staff  in  Oregon.  Complete,  authoritative  national  and  international  coverage. 

Weather  and  traffic  reports,  time  checks,  where-to-go,  what-to-do.  Vital  public  service 

programming.  These  give  KEX  a  distinct  station  personality  and  the  kind  of 

appeal  that  listeners  habitually  respond  to. 

It  takes  a  knowing  touch  to  strike  the  balance  that  pays  off  in  audience  leadership.  Like  all  other 
Westinghouse  Broadcasting  stations,  KEX  has  this  winning  combination.  The  right  local  talent. 
Leadership.  Top-rated  programs.  They  go  together  to  serve  the  people  of  the  area  like  no  other 
station  can.  This  is  why  no  selling  campaign  is  complete  without  the  WBC  stations. 


KEX  Portland,  Ore. 

/^=^.    Represented   by   Peters,    Griffin,   Woodward,  Inc. 


pf°)  WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KP1X 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


ADVERTISERS  &  AGENCIES  CONTINUED 


ARB  READY  TO  DISARM  BLOCKBUSTERS 

Expanded  Arbitron,  more  frequent  measurements  to  detect  rating  hypos 


The  blockbuster  is  about  to  lose  its  boom. 

Loaded  tv  audience  ratings  hypoed  by 
famous  movies  during  rating  week  will  dis- 
appear, according  to  American  Research 
Bureau.  A  defense  against  these  blockbusters 
has  been  announced  by  James  W.  Seiler, 
head  of  ARB. 

When  the  defense  becomes  fully  opera- 
tional in  1959  it  will  be  difficult  for  one  sta- 
tion to  buy  up  enough  high-power  movie  at- 
tractions to  distort  station  ratings  materially, 
Mr.  Seiler  said. 

Here  are  the  weapons  ARB  will  use  to 
counter  blockbusting  attacks: 

•  A  big  increase  in  its  new  One  Week- 
Four  Week  rating  service,  which  shows 
weekly  figures  and  monthly  averages. 

•  Spread  of  its  automatic  Arbitron  serv- 
ice to  three  major  markets  as  Chicago  and 
Los  Angeles  join  New  York  City  in  provid- 
ing instantaneous  and  daily  electronic 
ratings. 

•  A  seven-city  Arbitron  network  aug- 
menting the  separate  Arbitron  reports  of 
the  three  major  markets. 

This  new  ARB  rating  package,  plus  pub- 
lication in  its  reports  of  special  rating-week 
promotions  by  tv  stations,  will  tame  the 
blockbuster  in  1959,  Mr.  Seiler  says. 

One  Week-Four  Week  is  an  audience 
measurement  method  that  combines  the  ad- 
vantages of  the  present  one-week  rating  with 
a  month-long  report  that  can't  very  well  be 
loaded  with  spectacular  movies. 


Arbitron  is  one  of  the  hottest  items  in  the 
history  of  audience  measurements  [Adver- 
tisers &  Agencies,  Dec.  23,  1957].  It  is 
an  electronic  device  that  feeds  the  tune-in 
of  a  tv  set  into  a  central  board  where  flash- 
ing lights  show  channel  selection  and 
changes  instantly  as  they  occur.  ARB  in- 
troduced it  earlier  this  year  in  New  York. 
Timebuyers  observe  the  flashing  lights  as 
they  study  audience  tune-in.  The  board  fig- 
ures are  processed  overnight  to  provide  daily 
audience  figures  for  every  day  of  the  year. 

Another  rating-loader,  special  station  con- 
tests and  promotion  during  rating  week,  is 
handled  in  a  simple  way  by  ARB.  Each 
published  ARB  rating  report  contains  an 
announcement  of  contests  conducted  by  sta- 
tions during  the  rating  period  plus  a  descrip- 
tion of  the  technique  used.  Stations  dread 
this  publicity  and  ARB  is  effectively  han- 
dling the  problem,  according  to  ARB. 

ARB's  One  Week-Four  Week  plan,  like 
Arbitron,  is  practically  immune  to  the  im- 
pact of  blockbusting  movies,  Mr.  Seiler 
said.  It  is  based  on  a  normal  one-week  rating 
that  puts  a  direct  spotlight  on  station  pro- 
gramming, providing  fast  reporting  based  on 
diaries  placed  in  the  homes  of  viewers.  This 
method  has  a  built-in  sensitivity  to  audience 
fluctuations. 

Back-stopping  the  one-week  ratings  is  a 
four-week  report  that  provides  averages  pro- 


tected against  weather,  network  spectacu- 
lars, contests  and  special  advertising  promo- 
tions— plus,  too,  the  immunity  against  block- 
busters. 

Mr.  Seiler  said  agency  timebuyers  have 
been  haunted  for  years  by  the  famous  old 
movies  planted  during  rating  week.  Stations 
long  have  known  when  ARB  diaries  are 
placed  in  homes  as  well  as  when  other  re- 
search firms  are  conducting  telephone  co- 
incidental, aided-recall  and  other  types  of 
surveys. 

The  famous  movies  of  the  past,  rich  with 
glamorous  talent  and  backed  by  fantastic 
promotion,  leave  their  impact  on  survey 
ratings.  Stations  not  equipped  with  these 
costly  film  libraries  often  charge  that  rating- 
week  results  simply  don't  reflect  normal  lis- 
tening patterns  because  programs  are  loaded 
with  costly  films. 

For  example,  a  Salt  Lake  City  station  in 
late  1956  featured  a  rating-week  film  based 
on  the  life  of  Brigham  Young,  prompting 
ARB  to  conduct  a  secret  week  survey  in  the 
market  for  its  next  report.  This  study  was 
felt  to  be  relatively  foolproof  since  dummy 
diaries  were  used  during  a  month-long  test. 

Next  ARB  tried  out  the  One  Week-Four 
Week  plan  in  Sacramento,  Calif.,  as  a  test. 
It  had  been  tinkering  with  the  idea  for 
months.  The  results  were  used  for  internal 
study  and  never  published.  In  April  1957, 
the  One  Week-Four  Week  plan  was  tested  a 
second  time  in  Houston.  Delighted  with  the 


WHICH  WAY  IN  WICHITA? 

An  ARB  example  in  Wichita,  Kan.,  viewing  during  a 
known  rating  week  and  a  secret  week  shows  the  need  for  a 
formula  that  removes  the  objections  ascribed  to  a  known 
rating-week  survey: 

IN  ANNOUNCED  RATING  WEEK:  FEB.  II,  1958 


CHITA  TELEVISION  AUDIENCE 


PROGRAM 


32  39  29  2. 
32  U2  26  2. 
26   37    37  2. 


PL<'IR(MV'1.|| 


IN  SECRET  RATING  WEEK:  FEB.  4,  1958 


THE  WICHITA  TELEVISION  AUDIENCE 


Tuesday,  February  h 


8:30 
P.M. 


PROGRAM 


Bob  Cummings 

Warner  Bros.  Premiere 

Red  Skelton 

 fipt.s  in  Use  


STATION 


KARD 
KAKE 
KTVH 


RATING 


28.9 
17.2 
26.1 

17.  a2 


WomenjChildien1  ^"'^ 


2.2 
2.6 
2.2 


Special  programming  involving  movie  packages  was  sug- 
gested as  the  reason  for  the  differences  between  these  two 
one-week  surveys  taken  in  Wichita  on  successive  weeks.  The 
Feb.  1 1  figures  are  based  on  ARB's  announced  rating  week. 
The  Feb.  4  figures  were  taken  by  ARB  during  a  secret,  un- 
announced week  unknown  to  any  station. 


Page  50 


December  J,  1958 


IN  TULSA:  UP  &  DOWN  LIKE  GUSHERS 

In  Tulsa  a  station  had  replaced  network  programs  with 
strong  movie  programming,  Award  Theatre,  with  highly 
successful  results,  judging  by  the  ratings.  The  following 
Tulsa  figures  were  taken  over  a  three-month  period: 

IN  ANNOUNCED  RATING  WEEK:  NOV.  19,  1957 


IN  ANNOUNCED  RATING  WEEK:  FEB.  11,  1958 


7:00    George  Gobel 
P.M.    Award  Theatre 
Cheyenne 


Sets  In  Use 


38 

32 

2.7 

28 

U2 

2.9 

ONE  WEEK-FOUR  WEEK:  MAY  1958 


Sets  in  Use 

STATION 

1  WEEK 
RATING 

4  WEEK 
RATING 

WEN 

WOMEN 

CHIIO- 
REN 

VIEWERS 
PER  SET 

7:00 
PM 

Eddie  Fisher* 
Award  Theatre 
Sugarfoot  * 

Sets  in  Use 

KVOO 
KOTV 
KTUL 

13.0 
25.0 
17.6 

55.6 

15.0 
17.7 

275 
60.2 

32 
32 
31 

-ad 

53 
41 
34 

15 
27 
35 

2.0 
2.4 

2.6 

-£3- 

*  Change  in  programming  during  four-week  period. 


Broadcasting 


He  keeps  the  kids 
in  Lake  View  High 


His  name  is  Howard  Miller.  Occupation :  disc  jockey  .  .  .  and  salesman  for  education. 

Why  a  salesman  for  education?  Because  U.  S.  Board  of  Education  statistics  show 

a  40%  student  "dropout"  between  the  ninth  and  twelfth  grades.  As  the  most-listened-to  station 

in  Chicago,  WIND  used  its  talent  to  convince  students  and  parents  that  "the  greatest 

danger  is  dropout,  not  fallout."  Howard  Miller  led  this  drive,  turning  his  tremendous  selling  power 

to  serve  an  important  community  purpose. 

Time  Magazine  calls  Miller  America's  No.  1  disc  jockey.  He's  the 

kind  of  top  local  personality  you  find  on  all  Westinghouse  Broadcasting  stations. 

Personable,  talented,  colorful— they  attract  and  influence  huge  audiences.  Teenagers 

listen  to  them.  Adults  listen  to  them.  Advertisers  love  them.  This  is  why 

no  selling  campaign  is  complete  without  the  WBC  stations. 


WIND 

Represented  by  AM  Radio  Sales 

WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KP1X 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


Chicago 


ADVERTISERS  &  AGENCIES 


CONTINUED 


ROLLER-COASTER  RATINGS  IN  L.  A. 


9:30 
P.M. 


Person  to  Person 
Big  Moment 
Feature  Film 
Date  with  the  Angels 
Channel  9  Movie  Theatre 
Big  Friday  Movie 
Crown  Theatre 

 Sets  in  Use  


KNXT 

KRCA 

KTIA 

KABC 

KHJ 

KTTV 

KCOP 


22.3 
3.5 
1.8 
7.0 
2.6 

10.6 

5.0 
52.8 


9.0 
5.U 
3.6 
8.U 
3.2 
12.6 
3.0 

k$.2 


2.1 


2.1l 


Wide  variances  in  ratings  for  one  week  and  four-week 
averages  are  demonstrated  by  this  Los  Angeles  measurement 
in  September  1957: 

Results  for  the  one-week  data  were  taken  from  additional 
sampling  placed  during  the  last  week  of  the  four-week 
survey.  The  program  titles  are  those  telecast  during  this 
last  week.  The  Person  to  Person  telecast  was  the  first  of  the 
new  1957  fall  series.  Audience  for  this  program  is  shown  by 
the  one-week  rating  of  22.3.  The  four-week  period,  how- 
ever, covered  three  telecasts  of  the  summer  replacement 
which  in  a  previous  month's  survey  had  been  rated  6.1.  The 
four-week  rating  of  9.0  reflects  the  high  average  of  Person  to 
Person  and  the  lower  ratings  of  the  summer  replacement. 

This  summary  also  shows  how  Person  to  Person  cut  into 
the  audiences  of  other  programs  in  the  time  period.  ARB 
explained  an  audience  evaluation  for  an  announcement,  based 
on  the  four-week  average  taken  alone,  would  be  understated 
for  Person  to  Person  and  overstated  for  any  other  program 
during  the  time  period. 


results  of  these  two  tests,  Mr.  Seiler  and  his 
organization  went  around  to  agencies  with 
the  figures.  Agency  people,  too,  were  en- 
thusiastic. 

Now  Mr.  Seiler  figures  ARB  is  ready  to 
make  timebuyers'  dreams  come  true  by  of- 
fering a  new  research  package  designed  to 
silence  the  blockbuster  and  beat  the  pro- 
motional gimmicks.  In  1959  the  complete 
ARB  service  will  include: 

1 —  Arbitron  daily  reports  based  on  seven- 
market  network  program  measurements 
(New  York,  Chicago,  Cleveland,  Detroit, 
Philadelphia,  Baltimore,  Washington). 

2 —  Twice-monthly  national  network  pro- 
gram reports,  continuing  the  existing  ARB 
network  reports  (principal  week  and  supple- 
mentary report  for  alternate  weeks). 

3 —  Three  daily  Arbitron  services  in 
major  markets.  New  York  is  now  operating; 
commercially  service  Arbitron  reports  will 
start  in  Chicago  Jan.  1,  and  Los  Angeles  will 
follow  a  little  later. 

4 —  Monthly  one-week  local  market  re- 
ports in  the  next  17  top  markets,  similar  to 
the  present  ARB  monthly  service. 

5 —  One  Week-Four  Week  reports  in  100 
markets  from  two  to  10  times  a  year. 

All  this  adds  up  to  a  150-city  package 
ARB  will  deliver  in  1959,  though  some  parts 
of  the  One  Week-Four  Week  project  won't 
be  completed  until  spring. 

The  One  Week-Four  Week  plan  is  simple. 
It  is  based  on  ARB's  regular  diary  system 
by  which  families  keep  daily  tv  tuning  rec- 
ords for  a  full  week  under  supervision  of 
ARB  interviewers.  An  average  of  300  usable 
diaries  is  obtained  in  each  market  during  a 
normal  rating  week. 

One  Week-Four  Week  is  based  on  this 
type  of  diary  schedule  for  a  market: 

\/  One  week — Full  sample  of  a  total  of 


300  diaries. 

V  Three  weeks — 
Additional  samples 
of  75  separate  diaries 
for  each  week. 

The  one-week 
300-diary  provides 
(1)  a  rating-week  re- 
port similar  to  past 
ARB  reports,  and  (2) 
a  sample  that  is  then 
proportionately  (one- 
fourth)  combined 
with  the  three  other 
weeks,  each  based 
on  75  diaries,  to  pro- 
duce a  fourth-week 
average  based  on  the 
equivalent  of  300 
diaries. 

This  means  there 
are  75%  more  dia- 
ries tabulated  for 
One  Week  -Four 
Week  reports  than 
the  former  single- 
week  study,  accord- 
ing to  ARB. 

Since   all  studies 
can  be  compared  on 
the  same  base — the 
individual  program 
ratings  —  they  also 
permit    valid    comparisons    to    be  made 
between  various  reports  which  are  incor- 
porated in  ARB's  complete  service. 

The  combined  ARB  package  will  be  a 
boon  to  timebuyers,  according  to  Roger 
Cooper,  ARB  station  relations  director.  He 
said,  "Regular  research  information  will 
now  be  provided  on  performance  of  net- 
work and  local  programs  in  a  large  number 
of  markets.  This  will  enable  network  ad- 
vertisers to  evaulate  program  performance 
on  a  market-by-market  basis.  The  spot  buy- 
er can  use  more  facts  and  less  guesswork  in 
choosing  best  availabilities. 

"ARB's  complete  service  will  have  a 
tremendous  effect  on  tv  timebuying  in  1959. 
A  huge  part  of  the  tv  purchasing  dollar  is 
spent  in  the  first  100  markets  and  four- 
fifths  of  these  are  dependent  on  One  Week- 
Four  Week  reports." 

"With  tv  costs  steadily  rising  this  flexi- 
bility becomes  increasingly  essential  to 
sound  programming  and  buying  decisions." 

These  are  the  advantages  ARB  claims 
for  its  newly  expanded  service  and  revised 
techniques. 

They  provide  a  potent  weapon  to  combat 
attempts  to  pack  the  rating  figures,  ARB 
believes,  perhaps  performing  a  statistical 
feat  by  reducing  the  boon  of  the  block- 
buster to  a  futile  puff. 

The  apparent  effect  of  weather  conditions 
on  viewing  levels  was  illustrated  in  a  Co- 
lumbus, Ohio,  example.  Comparison  of 
sets-in-use  for  three  days  of  two  one-week 
surveys  conducted  last  summer  follows: 


Day  and  Time  Weather 

Mon.  Noon  Showers 

Thurs.  4:30  p.m.  Rain 

Fri.  7:00  p.m.  Rain 


July 

29.0 
22.9 
24.9 


Weather  August 

Fair  21.8 

Fair  18.0 

Fair  18.8 


The  one-month  test  of  One  Week-Four 
Week  in  Houston  had  showed  that  the 


technique  is  able  to  detect  and  measure  a 
variation  in  program  ratings  from  week  to 
week,  whether  caused  by  promotion, 
weather  or  other  factors.  This  test  con- 
vinced ARB  that  a  station  can  control  rat- 
ings to  some  extent  by  blockbusters  and 
gimmicks.  One  station  increased  its  10  p.m.- 
midnight,  seven-day  share  of  audience  by 
40%  during  the  one-week  portion  of  the 
survey  as  compared  with  its  four-week 
figure.  The  other  stations  decreased  their 
shares  during  the  major  rating  week  by  12% 
and  18%. 

ARB  felt  that  by  combining  Arbitron  and 
One  Week-Four  Week  it  could  (a)  cope 


Page  52 


December  1,1958 


mm 

MR.  COOPER 

with  rating-week  influencing  gimmicks  and 
(b)  still  make  possible  informed  buying  of 
specific  programs  (and  adjacencies). 

Agencies  voiced  enthusiastic  approval  of 
One  Week-Four  Week  surveys  conducted 
in  over  two-dozen  markets  during  a  12- 
month  period  starting  in  May  1957,  accord- 
ing to  ARB. 

EASTERN  RADIO  COPY 
NIXED  BY  STATIONS 

•  Strike  spots  'unacceptable' 

•  Radio  schedules  suspended 

Eastern  Air  Lines — which  spends  about 
$800,000  a  year  in  spot  radio  in  53  major 
eastern  and  midwest  markets  to  promote 
its  Miami-bound  flights — last  week  found 
itself  grounded  on  two  fronts:  from  the  air 
and  off  the  air. 

Its  188  planes  strike-bound  by  a  walkout 
of  550  members  of  the  Flight  Engineers 
International  Assn.  and  5,383  members  of 
the  International  Assn.  of  Machinists,  East- 
ern last  week  tried  to  tell  management's 
story  on  its  spot  schedules.  But  in  numerous 
instances,  the  stations  prop-washed  the  copy 
right  back  to  the  agency  as  "unacceptable." 
Eastern  thereupon  asked  for  a  suspension  of 
its  contract  with  these  stations  pending  set- 
tlement of  the  labor  dispute.  Most  stations 
agreed  to  this  and  said  they  would  not 
penalize  Eastern  by  canceling  frequency 
discount  clauses  and  agreed  to  "reserve" 
Eastern's  time  slots. 

With  the  agency,  Fletcher  D.  Richards 
Inc.,  New  York,  declining  comment,  it  was 
impossible  to  determine  the  number  of 
stations  refusing  the  "emergency  copy"  (see 
box),  but  it  was  learned  there  were  at  least 
10-12  stations  that  wasted  no  time  in 
grounding  the  airline  client. 

Most  of  the  stations  queried  gave  as  the 
reasons  for  their  action:  (1)  hesitancy  to 
get  involved  in  labor  disputes  outside  the 

Broadcasting 


WBZ  Boston  threw  a  whale  of  a  party  in  Brockton,  Mass.  On  Sept.  22,  WBZ  aired  its  first 
announcement  for  the  Brockton  Block  Party,  a  fund-raising  promotion  to  aid 
the  Old  Colony  Association  for  Mental  Health.  Three  days  and  51  spot  announcements  later, 
a  crowd  of  40,000  showed  up.  A  great  community  project  .  .  .  and  graphic  proof  that 
WBZ  is  far  and  away  New  England's  most  powerful  voice. 

You  measure  the  worth  of  a  station  in  power,  coverage,  ratings.  That's  only  part  of 

the  story.  WBZ,  and  all  the  Westinghouse  Broadcasting  stations,  are  interested  in  people 

and  active  in  community  affairs  throughout  their  coverage  areas. 

This  interest  gives  the  WBC  stations  their  character  and  impact.  People  believe 

what  the  WBC  stations  say.  And  that  helps  you  sell.  This  is  why 

no  selling  campaign  is  complete  without  the  WBC  stations. 

WBZ  Boston  SPRINGFIELD 

y?=%v  Represented  by  Peters,  Griffin,  Woodward,  Inc. 

WcSA^WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


TELEVISION :  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV        CLEVELAND  KYW-TV        SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ +WBZA         PITTSBURGH  KDKA         CLEVELAND  KYW         FORT  WAYNE  WOWO         CHICAGO  WIND         PORTLAND  KEX 


10,000 

POWERFUL 
WATTS 


reaching  5,500,000  people  .  .  . 
at  an  AMAZINGLY  LOW,  LOW 
COST-PER-THOUSAND! 

DELIVERS  THE 
2nd  LARGEST  MARKET 
IN  NEW  YORK  STATE... 

GREATER  LONG  ISLAND 
(NASSAU-SUFFOLK) 


LUMBER  —  BLDG.  — 
HARDWARE  SALES 

$192,022,000 


"PULSE"  proves  WHLI  HAS  THE 
LARGEST  DAYTIME  AUDIENCE  IN 
THE  MAJOR  LONG  ISLAND  MARKET. 


►10,000  WATTS 


WHLI 

HEMPSTEAD 
IONC  ISLAND.  N.  Y. 


AM1 100 
f  M  9S  3 


the  ww  ^ 
jjsr^  ids*! 


Represented  by  Gill-Perna 


ADVERTISERS  &  AGENCIES  continued 

broadcasting  realm,  (2)  fear  of  antagonizing 
unions  which  might  strike  the  station  in  a 
sympathy  move,  (3)  station  policy  prohibit- 
ing use  of  paid  time  for  non-political,  con- 
troversial topics,  (4)  the  "inability"  to  give 
both  sides  of  a  controversy  within  a  minute's 
time  and  (5)  the  problem  of  granting  "equal 
time." 

In  New  York,  citadel  of  Eastern's  opera- 
tions, only  three  out  of  six  stations  regularly 
carrying  Eastern  commercials  carried  the 
copy  the  first  day.  The  morning  after,  the 
three— WOR,  WCBS  and  WABC— had  sec- 
ond thoughts  and  asked  to  be  let  off  the 
Miami  hop.  WRCA,  WNEW  and  WMGM 
carried  no  Eastern  "strike  copy."  Network- 
owned  stations,  had  they  wanted  to  carry 
the  Eastern  spots,  would  have  been  for- 
bidden by  the  networks.  WABC  New  York, 
for  example,  was  told  by  the  ABC  continu- 
ity acceptance  department  that  it  could  not 
sanction  controversy  cropping  up  in  the 
news  program  (Eastern  sponsors  the  local 
Charles  F.  McCarthy  news  strip).  ABC  sug- 
gested that  Eastern  buy  a  program  in  which 
it  might  fully  detail  its  case  but  this  sug- 
gestion apparently  was  ignored.  So  was 
WOR  New  York's  offer  of  paid  "equal  time" 
to  the  striking  unions.  (WOR,  declining  to 
allow  personality  John  Gambling  to  become 
embroiled  in  controversy,  asked  the  Rich- 
ards agency  to  transcribe  its  "strike  commer- 
cials"; this  suggestion,  too,  was  spurned 
and  the  contract  suspended.) 

Speaking  on  behalf  of  three  CBS-owned 
radio  outlets  carrying  Eastern's  regular 
schedule— WEEI  Boston,  WCBS  New  York 
and  KMOX  St.  Louis— CBS  Radio  vice 
president  Jules  Dundes  told  Broadcasting: 
"Its  copy  went  a  shade  beyond  the  aspect 
of  merely  informing  listeners  that  Eastern's 
superlative  service  would  be  temporarily 
halted  .  .  .  into  the  discussion  of  inflam- 
mable issues."  CBS,  he  added,  "does  not 
sell  controversy  within  a  framework  of 
entertainment."  It  could  not  be  determined 
whether  three  CBS  radio  affiliates — repre- 
sented by  CBS  Spot  Sales — had  accepted  or 
rejected  the  copy.  They  are  WBT  Charlotte, 
WMBR  Jacksonville  and  WTOP  Washing- 
ton. 

It's  understood  that  the  agency  is  particu- 
larly vexed  over  this  problem  of  what  to  do 
with  long-term  schedules  in  event  of  un- 
expected interruption  in  service.  It  cannot 
rightfully  ask  for  "stop-and-go"  availabilities 
much  as  an  umbrella  advertiser  might  de- 
mand of  a  newspaper,  nor  can  its  client 
afford  to  sustain  paid  schedules  when  there 
is  no  service  to  sell.  The  Richards  agency, 
it  is  learned,  holds  no  brief  against  the 
stations  which  have  rejected  its  ads,  but  it 
is  gritting  its  teeth  for  being  damned  both 
ways. 

Explains  one  station  representative:  "The 
agency  looks  at  it  this  way.  They'll  read 
newspaper  editorials  that  more  or  less  echo 
the  commercials  and  rightfully  regard  these 
editorials  as  something  they  didn't  order  or 
have  to  pay  for.  But  when  they're  willing 
to  spend  money  in  order  to  tell  their  story 
to  a  vast  listening  public  that  might  not 
be  reached  by  this  paper,  they're  told  they 
cannot  do  so.  It's  tough.  .  .  ." 

So  would  be  the  lot  of  the  station  opera- 


GROUNDED  COPY 

Drowned  out  by  the  roar  of  con- 
tinuity acceptance  was  this  "live" 
one-minute  commercial  for  Eastern 
Air  Lines,  written  by  its  agency, 
Fletcher  D.  Richards  Inc.: 

"Here  is  a  message  from  Eastern 
Air  Lines  to  its  passengers  and  citizens 
of  this  community.  The  flight  en- 
gineers union  and  mechanics  union 
have  refused  to  accept  the  recom- 
mendation of  the  President's  fact-find- 
ing boards  and  have  called  strikes 
against  Eastern  Air  Lines,  forcing  the 
company  to  suspend  all  operations. 
The  strike  of  the  flight  engineers  was 
brought  about  by  the  refusal  of  the 
union  to  permit  its  members  to  ac- 
quire, at  company  expense,  additional 
flight  training  which  Eastern  Air 
Lines  considers  necessary  for  jet  op- 
erations and  which  the  Presidential 
Board  recommended. 

"The  International  Assn.  of  Ma- 
chinists also  refused  to  accept  a  rec- 
ommendation of  a  Presidential  fact- 
finding board  and  called  their  mem- 
bers out  on  strike.  Eastern  deeply 
regrets  the  inconvenience  and  hard- 
ship this  unnecessary  strike  is  im- 
posing on  its  hundreds  of  thousands 
of  passengers,  on  the  travel  and  busi- 
ness enterprises  which  depend  on 
Eastern's  services  and  on  Eastern's 
60,000  employes.  Eastern  Air  Lines 
sincerely  hopes  that  the  flight  en- 
gineers union  and  the  International 
Assn.  of  Machinists  will  recognize 
their  own  as  well  as  Eastern's  respon- 
sibility to  the  public  so  that  service 
may  be  resumed  promptly." 


tor.  Said  one  last  week:  "Hell,  were  we 
to  accept  this  kind  of  propagandizing  in 
the  guise  of  advertising  we'd  soon  have 
nothing  but  hundreds  of  crackpot  groups 
as  well  as  legitimate  organizations  buying 
time  under  the  'equal  time'  theory  and  we'd 
have  little  else  on  the  air.  .  .  ." 

Nielsen  Station  Index 
To  Cover  1 00  Markets 

Expansion  of  the  Nielsen  Station  Index 
from  the  present  40  markets  to  100  markets 
by  the  fall  of  1959 — whether  purchased  or 
not  initially — was  announced  Tuesday  (Nov. 
25)  by  Henry  Rahmel,  executive  vice  presi- 
dent and  broadcast  division  manager,  A.  C. 
Nielsen  Co.,  Chicago.  Individual  market  tv 
coverage  reports  also  will  be  made  available. 

Mr.  Rahmel  said  Nielsen  is  aiming  toward 
"a  complete  local  television  service,  report- 
ing on  both  program  audience  and  station 
circulation  for  all  tv  markets."  This  com- 
bination also  will  provide  full  local  details 
on  all  national,  regional  and  local  campaigns 
to  the  users  of  the  national  Nielsen  tv  index, 
he  said. 

Complete  details  of  the  Nielsen  expansion 
are  to  be  disclosed  tomorrow  (Dec.  2)  be- 
fore the  Timebuying  Seminar  of  the  Radio 


Page  54    •    December  1,  1958 


Broadcasting 


He  paid  it  entirely  in  pennies.  Other  sponsors  sent  nickels,  dimes,  dollars. 

Together  they  created  the  Fort  Wayne  Fine  Arts  Center,  with  Radio  Station  WO  WO 

and  its  talent  spearheading  the  drive.  For  almost  a  year, 

WO  WO  aired  local  operettas,  symphonies,  spots,  to  build  nickel  by  nickel, 

this  center  that  any  city  would  be  proud  of. 

No  wonder  WO  WO  gets  action.  WOWO's  powerful  50,000-watt  voice  creates 

its  own  rich,  responsive,  three-state  market ...  37th  largest  radio  market  in  the  U.  S. 

Like  all  Westinghouse  Broadcasting  stations,  WO  WO 

wins  people  because  it  is  dedicated  to  local  needs,  tastes,  and  problems. 

People  respond  to  this  interest— time  after  time  after 

time.  That's  why  no  selling  campaign  is  complete  without  the  WBC  stations. 


WOWO  Fort  Wayne 

/^>s         /^^s  Bepresented  by  Peters,  Griffin,  Woodward,  Ine, 

®<g)Cs)  WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

TELEVISION :  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV       PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WB7  4- WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


ADVERTISERS  &  AGENCIES  CONTINUED 


&  Television  Executives  Society  of  New 
York.  Expansion  plans  were  previewed  in  a 
registration  Nov.  20  of  a  proposed  public 
stock  offering  with  the  Securities  &  Ex- 
change Commission  [At  Deadline,  Nov. 
24]. 

In  radio,  plans  are  under  discussion  to 
update  the  radio  coverage  survey,  Mr. 
Rahmel  said.  Expansion  of  local  program 
rating  service  to  additional  radio  markets  is 
"dependent  primarily  on  station  needs." 

Increased  reporting  frequency  in  many 
markets  was  cited  by  Mr.  Rahmel,  who  also 
said  plans  are  being  discussed  with  adver- 
tiser, agency  and  network  clients  for  fast 
multi-city  serviee  in  8,  12  or  24  markets. 
Nielsen's  instantaneous  tv  service  is  to  be- 
gin commercially  in  New  York  by  March. 
Nielsen's  Canadian  subsidiary  plans  to  begin 
station  audience  measurement  in  Toronto 
in  early  1959  and  field  work  for  a  radio-tv 
coverage  survey  for  Ontario  is  now  under- 
way. 

Christmas  Early  in  Baltimore 

As  Judge  Orders  Ad  Tax  Rebate 

Over  $1.25  million  in  advertising  taxes 
collected  by  Baltimore  City  during  1958,  as 
of  Nov.  20,  are  scheduled  for  refund  in  the 
wake  of  an  order  by  Circuit  Court  Judge 
Joseph  L.  Carter,  last  week. 

On  Nov.  21  the  Maryland  Court  of  Ap- 
peals had  refused  a  Baltimore  city  petition 
to  hear  re-argument  of  the  city's  tax  case. 
The  state  court  declared  the  ad  tax  illegal 
last  month  [At  Deadline,  Oct.  20].  The 
initial  ruling  on  the  ad  tax  came  from  Judge 
Carter  last  summer,  when  he  declared  the 
tax  an  impediment  to  freedom  of  the  press. 

Baltimore  enacted  the  tax  last  November 
to  begin  Jan.  1,  1958,  but  repealed  it  last 
spring,  effective  Jan.  1,  1959.  The  tax  con- 
sisted of  a  4%  levy  on  the  purchases  of  ad- 
vertising time  and  space  and  a  2%  levy  on 
the  gross  receipts  of  broadcasters  and  pub- 
lishers handling  advertising.  City  officials 
last  week  pointed  out  that  they  still  have 
90  days  from  the  time  of  the  Court  of  Ap- 
peals mandate  to  seek  appeal — to  the  U.S. 
Supreme  Court.  Judge  Carter's  refund  order 
is  to  be  obeyed  "on  or  before  Dec.  10." 


C&W,  BBDO  CHIEFS 
LIMIT  AGENCY  ORBIT 

•  Disclaim  tastemaking  role 

•  Sound  off  on  WNTA-TV  show 

Though  advertising's  prime  role  is  as  a 
mover  of  goods  from  shelf  or  showroom  to 
the  consumer,  there  are  limitations  to  its 
"influence"  in  at  least  three  controversial 
areas:  in  "upgrading"  tv  entertainment,  in 
misuse  of  program  ratings  and  in  political 
campaigns. 

This  is  the  substance  of  a  public  discus- 
sion on  a  late  night,  local  telecast  Tuesday 
(Nov.  25)  in  which  two  well-known  adver- 
tising agency  practitioners  participated. 

The  practitioners:  John  P.  Cunningham, 
Cunningham  &  Walsh's  board  chairman, 
and  Robert  L.  Foreman,  BBDO's  executive 
vice  president. 

Their  Comments: 

( 1 )  On  lifting  taste  in  tv — Advertisers 
and  their  agencies  would  attempt  to  upgrade 
tv  considerably,  if  the  demands  to  sell  goods 
so  dictated.  But  the  agency,  noted  Mr.  Cun- 
ningham, is  not  concerned  with  taking  the 
"lead"  because  "our  job  is  to  adapt  the  arts 
toward  one  purpose:  to  sell  goods." 

(2)  On  program  ratings — They  are  mis- 
used by  some  in  the  field  who  pay  more 
attention  to  "fractional  nonsense"  than  on 
the  light  ratings  sheds  on  relative  trends, 
that  is,  whether  a  show  is  going  up  over  a 
period  of  time  or  declining  in  the  face  of 
its  competition.  So  stated  Messrs.  Foreman 
and  Cunningham,  who  also  agreed  that 
ratings  were  not,  as  often  charged,  "statisti- 
cally unsound."  Stressed  was  a  program 
which  had  a  specific  job  to  do  for  the  ad- 
vertiser, irrespective  of  rating  competition. 

(3)  On  political  candidates — Mr.  Fore- 
man, whose  agency  has  been  active  in 
handling  campaigns  for  the  Republican 
party,  said  that  constant  "repetitive  use"  of 
spots  hurts  rather  than  helps  a  candidate; 
Mr.  Cunningham  referred  to  C&W's  current 
study  underway  on  the  "before  and  after" 
effects  of  tv  on  the  New  York  victory  of 
Governor-elect  Nelson  A.  Rockefeller,  say- 
ing it  was  the  in-person  appearance  of  the 
candidate  on  tv  and  not  the  slotting  of  com- 
mercials that  made  for  winning  candidates. 

Panelists  •  The  program  was  Open  Mind, 
a  "talkathon"  telecast  live  by  WNTA-TV 
New  York.  Last  week's  show  started  at 
11  p.m.  and  wound  up  at  12:15  a.m.  Also 
taking  part:  host  David  Susskind,  partner 
of  Talent  Assoc.  Ltd.,  packager  of  such 
network  properties  as  CBS-TV's  DuPonl 
Show  of  the  Month  and  The  Armstrong 
Circle  Theatre  (BBDO  is  agency  on  both 
these  shows);  Martin  Mayer,  author  of  the 
best-selling  Madison  Avenue,  USA  and 
Marya  Mannes,  radio-tv  critic  for  The  Re- 
porter magazine,  and  author  of  More  in 
Anger  [In  Review,  Nov.  24]. 

During  the  program,  Mr.  Foreman,  who 
earlier  in  the  show  blamed  "publicity"  for 
having  perpetuated  the  "myth"  of  the  ad- 
man, admitted  that  the  agency  might  be 
"bastardizing"  the  public  arts.  He  also  ex- 


plained that  what  might  be  good  in  tv  pro- 
gramming for  DuPont  (sponsor  of  a  Suss- 
kind series)  may  not  necessarily  be  good  for 
a  soap  company  (Lever  Bros,  is  also  a 
BBDO  client).  Mr.  Cunningham  echoed  this 
sentiment,  that  the  aim  of  package  goods  ad- 
vertisers is  to  move  low-ticketed  items  off 
the  store  shelves  and  "if  you  don't  reach  this 
mass  market,"  someone  else  will. 

Mass  Medium  •  Television,  said  Mr. 
Foreman,  is  far  too  expensive  a  medium  to 
"be  selective,"  in  reaching  certain  types  of 
audiences,  and  that  he  "many  times"  dis- 
suades clients  seeking  such  audiences  from 
using  tv  "since  they  would  be  wasting  their 
money."  Mr.  Susskind  disagreed.  Pointing 
to  the  low-rating  (19.6  Trendex)  of  An  Eve- 
ning With  Fred  Astaire  he  said  that  this 
"marvelous"  show  "probably"  got  "precisely 
the  type  of  audience  Chrysler  Corp.  wanted 
to  reach"  and  that  many  automakers  might 
be  sadly  mistaken  in  their  "reckless  pursuit 
of  millions."  This,  in  turn,  led  to  the  ques- 
tion of  should  carmakers  sponsor  westerns? 
Mr.  Cunningham  said  no,  feeling  that  the 


MR.   CUNNINGHAM  MR.  FOREMAN 


brand  image  was  lost  "by  the  fact  that  there 
are  too  many"  westerns.  Mr.  Foreman 
agreed  and  said  it  was  "madness  to  set  a 
modern  instrument  in  a  period  piece"  but 
declined  to  discuss  the  "wiseness"  of  Ford 
Motor  Co.  sponsoring  westerns  and  "such 
bucolic"  fare  (Mr.  Susskind's  description)  as 
NBC-TV's  Tennessee  Ernie  Ford  Show,  pre- 
ferring to  leave  this  matter  to  Ford  (J.  Walt- 
er Thompson  Co.  is  Ford's  agency). 

Other  Hand  •  Mr.  Cunningham  also  ob- 
served that  a  major  national  advertiser  such 
as  Ford  had  advertising  in  other  media, 
some  vehicles  seeking  the  selective  audience, 
while  its  tv  use  is  aimed  for  the  mass  audi- 
ence. He  noted  that  more  men,  perhaps  the 
most  likely  auto  purchasers  in  family  groups, 
like  westerns  better  than  any  other  type  of 
tv  program. 

He  also  pointed  out  that  some  advertisers 
have  a  mass  product  and  want  people,  while 
others  (such  as  C&W's  Texaco)  want  to 
convey  an  "image."  The  mass-product  ad- 
vertiser, the  two  agency  men  said,  cannot  af- 
ford to  select  a  certain  million  on  tv.  If  the 
advertiser  sells  chewing  gum,  it  wants  all 
the  millions. 

Both  agency  executives  felt  that  there 
should  be  "some  control"  to  regulate  the  un- 
even expenditures  of  the  two  political  parties 
and  Mr.  Foreman,  in  particular,  said  that 
the  two-party  system  was  in  jeopardy  unless 
"some  way  is  thought  of  extending  sim- 
ilar benefits — in  buying  of  prime  network 


INTERNATIONAL  COUP 

Gotham-Vladimir  Adv.,  New  York 
— an  international  advertising  agency 
which  rarely  makes  domestic  news — 
last  week  pulled  off  a  coup  of  sorts 
by  acquiring  the  complete  interna- 
tional advertising  program  of  Ameri- 
can Tobacco  Co.  Previously  handled 
in  part  by  BBDO  and  a  "network"  of 
local  agencies,  the  account  is  described 
by  Board  Chairman  Irwin  A.  Vladi- 
mir as  "one  of  our  biggest"  and  with 
"sizable"  broadcast  expenditures — 
particularly  in  Latin  America.  All 
American  cigarette  products — Lucky 
Strikes,  Pall  Mall,  dual  filter  Tareyton 
and  Hit  Parade — will  be  handled  over- 
seas by  Gotham-Vladimir. 


Page  56    •   December  1,  1958 


Broadcasting 


•* 


V 


Detergent  "A" 
is  moving  well 
tonight 


The  store's  locked  up  tight— but  tomorrow's  sales  are  being  made  tonight  on  KYW's  Program  PM. 
Nighttime  radio  with  a  difference.  Program  PM  is  a  magic  carpet  of  sound  that  travels  the 
listener  through  the  color  and  variety  of  life  after  dark.  It  follows  a  squad  car's  wailing  siren.  It 
catches  the  shrill  blast  of  a  trumpet  belting  the  blues.  It  buttonholes  the  visiting  celebrity.  It  goes  behind 
the  scenes  to  probe  music,  sports,  theatre,  news.  And  it  sells.  After  a  year  of  operation  on  KYW, 
Program  PM's  share  of  audience  is  tops.  Advertising  revenue  for  the  time  period  is  up  340%. 

Program  PM  sells  nightly  on  five  Westinghouse  Broadcasting  radio  stations. 

It  reflects  WBC's  belief  that,  night  or  day,  the  key  to  sales  success  is  creative  programming.  Radio 
advertisers  buy  listeners.  They  buy  more  on  WBC  stations  because  the  imaginative  use  of  radio 
gives  WBC  stations  undisputed  leadership  in  all  their  markets.  This  is  why 
no  selling  campaign  is  complete  without  the  WBC  stations. 


KYW  Cleveland 

-5=^  Represented  by  Peters,  Griffin*  Woodward,  Inc. 

®@©WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV        SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ+WBZA         PITTSBURGH  KDKA         CLEVELAND  KYW         FORT  WAYNE  WOWO         CHICAGO  WIND         PORTLAND  KEX 


ADVERTISERS  &  AGENCIES  continued 


J.    is  Intent. 

What  is  he  hearing? 
A  sound  in  the  foreground 

Seems  to  be  nearing! 

The  sound  he  hears  is  the  foreground 
sound  of  KHJ  Radio  which  has  been 
selling  Angelenos  for  a  long,  long  time. 

Until  a  few  years  ago  we  at  KHJ  never 
thought  much  about  our  sound  as  a 
sound.  For  more  than  36  years  we've 
been  programming  informative,  stimu- 
lating radio  fare  designed  to  serve  as  a 
good  deal  more  than  comforting  back- 
ground noise.  And  the  worth  of  this 
"Foreground  Sound"  policy  has  con- 
tinued to  prove  its  value  to  our  adver- 
tisers in  terms  of  cumulative  listening. 

Yes,  that  sound  he  hears  is  KHJ  Radio 
. . .  and  the  sound  that  most  often  fol- 
lows is  that  of  your  cash  register. 

To  underestimate  the  variety  of  tastes 
in  Greater  Los  Angeles  is  to  under- 
estimate KHJ's  ability  to  sell. 


KHJ! 

RADIO 

LOS  ANGELES 

1313  North  Vine  Street 
Hollywood  28,  California 
Represented  nationally  by 
H-R  Representatives,  Inc. 


time,  for  instance — to  both  Democrats  and 
Republicans." 

Mostly  Right  •  Mr.  Cunningham,  toward 
the  end  of  the  program,  admitted  that  he 
had  "to  eat  certain  words"  a  year  after  pub- 
lishing his  Index  of  Boredom  [Advertiser 
&  Agencies,  Nov.  17,  1957]  but  that  he  was 
"right"  in  two  out  of  three  cases  in  that 
quiz  shows  and  musicals  are  on  the  decline. 
Mr.  Foreman  suggested  the  only  way  to 
"end"  boredom  is  to  devise  a  rating  service 
to  tell  the  agency  what  actually  is  going  on 
before  the  tv  set,  "rather  than  just  tell  us 
how  many  people  have  their  sets  tuned  in." 
Mr.  Cunningham's  final  warning:  Agencies 
may  be  doing  too  much  sledgehammering 
(repetition)  in  tv  commercials. 

Pidgeon,  Savage-Lewis  Merge; 
New  Research  Firm  Announced 

Two  Minneapolis  advertising  agencies, 
Vance  Pidgeon  &  Assoc.  Inc.  and  Savage- 
Lewis  Inc.,  will  merge  next  month.  Mr. 
Pidgeon  and  Erie  B.  Savage  Jr.,  presidents 
of  Pidgeon  and  S-L,  respectively,  have  an- 
nounced. 

Mr.  Pidgeon  remains  as  president  of  the 
new  agency  to  be  known  as  Pidgeon-Savage- 
Lewis  Inc.  Addison  Lewis  is  chairman,  Mr. 
Savage  executive  vice  president,  Robert  L. 
Sturgis  and  Donald  C.  Allen,  vice  presi- 
dents, Margie  M.  Saunderson  secretary  and 
Eulalia  Richardson  treasurer. 

The  internal  communications  research 
previously  conducted  by  Savage-Lewis  is  be- 
ing handled  by  a  new  research-consulting 
firm — Communications  Services  Inc.  Head- 
ed by  Don  N.  Chamberlin,  formerly  S-L 
research  director.  This  company  head- 
quarters at  10  W.  25th  St.,  Minneapolis. 

Pidgeon-Savage-Lewis  will  have  market- 
ing affiliations  in  44  markets. 


LA  RONDE 

Woolite,  a  premium-priced  cold- 
water  soap,  seems  equally  adept  at 
washing  out  woolen  socks  and  adver- 
tising agencies.  Originally  serviced 
(since  1954)  by  Charles  W.  Hoyt  Co., 
New  York,  the  account  last  year  came 
to  the  attention  of  Eugene  I.  Harring- 
ton, then  president  of  Fletcher  D. 
Richards  Inc.,  New  York-Los  An- 
geles, while  he  was  on  the  road  for 
some  clients.  He  liked  the  product  so 
well  he  made  a  pitch  at  the  account — 
and  got  it.  A  few  months  ago,  when 
Mr.  Harrington  packed  his  socks  and 
quit  Richards  to  join  Honig-Cooper, 
Harrington  &  Miner,  San  Francisco, 
he  also  included  a  Woolite  Travel-Pak 
and  the  $500,000  account.  Mean- 
while, in  New  York,  Hoyt  President 
Everett  Hoyt  who  had  missed  his 
supply  of  Woolite,  announced  the  re- 
turn of  the  prodigal  account — the 
sixth  account  to  return  to  Hoyt  after 
trying  other  agencies.  Woolite  Inc.  has 
used  "some"  broadcast  media,  prin- 
cipally on  a  co-op  basis  with  leading 
department  stores.  A  Hoyt  executive 
declined  to  identify  the  other  five. 


REVLON  BUYS  SCHICK 
ON  STOCK  EXCHANGE 

•  Control  costs  $3.1  million 

•  Merged  tv  bill:  $17  million 

Two  major  national  advertisers — both  of 
whom  spend  over  60%  of  their  budgets  in 
television — have  been  married.  Rites  were 
performed  on  the  floor  of  the  New  York 
Stock  Exchange. 

United  for  "a  consideration  of"  $3.1 
million  were  Revlon  Inc. — reputedly  the 
world's  largest  cosmetics  house — and  Schick 
Inc..  which  claims  35%  of  the  U.  S.  electric 
shaver  market. 

Last  Monday  (Nov.  24)  Revlon  presi- 
dent Charles  Revson  announced  his  firm 
had  purchased  242,000  shares  of  Schick 
stock — or  20%  of  the  Lancaster,  Pa., 
firm's  1.2  million  outstanding  shares.  The 
preceding  Thursday  and  Friday  124,600 
shares  of  Schick  stock  had  been  traded  on 
the  exchange  floor,  closing  at  $16 — up  $2 
for  a  new  1958  high.  But  financial  circles 
believe  Mr.  Revson  and  associates  picked 
up  their  controlling  interest  at  $13  a  share 
at  which  Schick  traded  earlier  that  week. 

While  announcing  its  stock  purchase. 
Revlon  also  disclosed  that  Schick  president- 
board  chairman  Kenneth  C.  Gifford  had 
resigned  both  posts  and  that  the  Schick 
board,  reduced  in  membership  from  seven 
to  five,  would  have  on  it  four  Revlon  direc- 
tors and  one  incumbent  Schick  director, 
banker  William  R.  White,  vice  president  of 
Guaranty  Trust  Co.  of  New  York. 

On  Wednesday  (Nov.  26)  Mr.  Revson 
named  as  board  chairman  Chester  G.  Gif- 
ford, former  president  of  Schick  Inc.  until 
1954,  when  he  joined  Avco  Mfg.  Co.  as 
vice  president  and  president  of  its  Bendix 
and  Crosley  home  appliance  divisions. 
Named  president  was  John  J.  Reidy. 
Schick's  advertising  manager  until  1946, 
when  he  joined  Casco  Products  Corp.  (auto 
accessories  and  home  appliances),  Bridge- 
port, Conn.,  where  he  became  executive 
vice  president  and  general  manager. 

The  new  board  chairman  is  a  brother 
of  the  former  chief  executive  officer.  While 
there  are  no  immediate  merger  plans,  it  was 
intimated  by  Revlon  that  it  might  operate 
Schick  as  a  subsidiary,  but  supervise  its  ad- 
vertising-marketing strategy.  Thus  Benton 
&  Bowles,  Schick's  agency  since  last  year, 
apparently  becomes  Revlon's  "eighth 
agency,"  but  industry  talk — cognizant  of 
Revlon's  habit  of  realigning  accounts  and 
agencies — suggests  this  status  is  by  no 
means  "a  sure  thing." 

The  four  Revlon  directors  on  Schick's 
new  board:  senior  vice  president  Charles 
Lachman,  president  Revson,  Harry  Meers- 
man  and  William  D.  Mewhort.  Resigned 
from  the  Schick  board:  Mr.  and  Mrs. 
Gifford  (she  is  the  widow  of  founder  Col. 
Jacob  Schick);  her  daughter,  Mrs.  Virginia 
Schick  Coyle:  James  H.  Carmine;  O.  A. 
Petty,  and  W.  J.  Ryan,  who  continues  as 
treasurer. 

Shaver's  Burgeoning  •  Revlon's  move  into 
the  burgeoning  shaver  market  (where  sales 
have  trebled  between  1947  and  '57)  is  in 


Page  58    •    December.  1 ,  1958 


Broadcasting 


That's  what  one  postcard  said.  It  came  in  two  days  after  KDKA  reported  the  rescue  of  mine 
disaster  victims  at  Mariana,  Pa.  This  sense  of  personal  identification,  this  on-the-scene 
believability,  is  consistently  delivered  by  KDKA  news.  KDKA  captures  the  actual  voices  and 
sounds  of  the  Pittsburgh  scene  with  a  staff  of  reporters  who  dig  for  the  news,  mobile  units,  beep 
phones  and  tape  recorders.  Carefully  edited  and  rewritten  wire  stories  add  scope  to  the  news. 
Westinghouse  Broadcasting's  Washington  News  Bureau  covers  major  national  and 
international  events,  with  emphasis  on  the  local  slant. 

You  check  ratings  and  you  see  that  this  is  KDKA's  town  . . .  with  a  lead  in  430  out  of  496  quarter 
hours  surveyed.  Comprehensive  news  coverage  is  one  reason.  This  same  kind  of  freshness  and  vitality 
runs  through  WBC's  entire  programming  range.  This  is  what  attracts  and  holds  listeners  from  sign-on 
to  sign-off  .  .  .  the  reason  why  no  selling  campaign  is  complete  without  the  WBC  stations. 


KDKA  Pittsburgh 

^-.Represented  by  Peters,  Griffin,  Woodward,   Inc.  ^L*i^^ 


^WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV        CLEVELAND  KYW-TV        SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ+WBZA         PITTSBURGH  KDKA         CLEVELAND  KYW         FORT  WAYNE  WOWO         CHICAGO  WIND         PORTLAND  KF.X 


ADVERTISERS  &  A6ENCIES  continued 


i 


YOU'RE  ONLY 

HALF-COVERED 

IN  NEBRASKA 


IF  YOU  DON'T  USE  KOLN-TY! 


This  is  Lincoln-Land  — KOLN-TV's  NCS 

No.  3.  Figures  show  percentages  of  TV  ■  rr^^p 

homes   reached    v/eekly,    day   or   night.  ^^IbaE 


NO  OMAHA  STATION  COVERS  LINCOLN! 


60 

-50 
|  40 
|30 

i 

S20 


OMAHA  SI 

— ^ 

hum  m 

now 

TV 

•OMAHA . 

mion  "c 

1956 


1957 
hsau 


91he tjiefyeb  {PtcdtcnA 

WKZO-TV  —  GRAND  RAPIDS  KALAMAZOO 
WKZO  RADIO  —  KALAMAZOO  BATTLE  CREEK 

wjef  radio  —  grand  rapids 
wjef-fm  —  grand  rapids-kalamazoo 
www  —  Cadillac,  Michigan 
KOLN-TV— LINCOLN,  NEBRASKA 


1958 

•on  m  in  strr.  sr 


There  are  two  big  TV  markets  in  Nebraska. 
One  is  in  the  extreme  Eastern  part  of  the 
state.  The  other  is  big,  wealthy  Lincoln- 
Land,  which  contains  more  than  half  the 
buying  power  of  the  entire  state! 

In  the  extreme  Eastern  market,  there 
are  three  TV  stations  vying  for  viewers' 
eyes  and  your  dollars.  In  Lincoln-Land 
the  situation  is  entirely  different  as  the 
NCS  #3  map  shows.  One  station — ■ 
KOLN-TV  —  completely  dominates  the 
area,  with  no  challengers  in  sight! 

Avery-Knodel  will  give  you  all  the  facts 
on  KOLN-TV  — the  Official  Basic  CBS 
Outlet  for  South  Central  Nebraska  and 
Northern  Kansas. 


KOLNTV 

CHANNEL  10  •  316,000  WATTS  •   1000-FT.  TOWER 

COVERS  LINCOLN-LAND  —  NEBRASKA'S  OTHER  BIG  MARKET 

Avery-Knodel,  Inc.,  Exclusive  Notional  Representatives 


address 


city 

Please  send  to  home  address  ■ 


O 


line  with  its  year-old  diversification-expan- 
sion pattern.  Last  winter,  it  purchased  for 
an  estimated  $9  million  cash  the  31-year-old 
Knomark  Mfg.  Co.  (Esquire.  Scuff-Kote 
boot  polishes),  Brooklyn,  N.  Y.  [Adver- 
tisers &  Agencies,  Jan.  13].  Since  that 
time,  its  product  line  also  has  broadened  to 
include  household  deodorizers,  medicinals 
and  pharmaceuticals.  (In  1957  it  acquired 
an  8%  interest  in  Schering  Corp.,  ethical 
drug  manufacturer.) 

The  fact  that  Revlon  picked  up  Schick  is 
in  line  with  long-standing  Wall  Street  re- 
ports that  Schick— faced  with  dwindling 
earnings  (1957  drop  of  8.7%  from  $27.5 
million  to  $25.1  million)  and  omitted  divi- 
dends— also  sought  diversification.  This  past 
quarter,  Schick  introduced  a  "Lady  Schick" 
women's  shaver  and  marketed  a  French- 
made  butane  gas  cigarette  lighter.  (Inter- 
estingly, rival  Ronson  Corp.  several  years 
ago  reversed  this  procedure  by  adding  elec- 
tric shavers  to  a  line  of  cigarette  lighters.) 
For  the  first  half  of  1958,  Schick's  sales 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

1735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 

PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  I  1.00 

□  Enclosed  □  Bill 


title/position* 


company  name 


MR.  REVSON 


MR.  GIFFORD 


Page  60    •    December  1,  1958 


dropped  34.3%,  registering  a  first  half  net 
loss  of  $168,671  (as  against  1957  first  half 
profits  of  $880,996). 

Unlike  Revlon  (anticipated  1958  sales  in 
excess  of  $100  million),  Schick's  sales  are 
seasonal  in  character,  with  about  65%  of 
its  business  transacted  during  the  final  six 
months  of  the  year.  This  explains  why 
Schick  usually  bolsters  its  network  prop- 
erties with  sizable  spot  expenditures  in  the 
fall.  Last  year,  for  example,  it  supple- 
mented NBC-TV's  Dragnet  (alternate  spon- 
sor: Liggett  &  Myers  Tobacco  Co.)  with 
about  $200,000  of  tv  spot  in  the  top  50 
markets.  This  season,  it  backs  CBS-TV's 
Phil  Silvers  Show  (alternate  sponsor:  R.  J. 
Reynolds  Tobacco  Co.)  with  $500,000  of  tv 
spot  in  the  same  markets.  It's  total  adver- 
tising appropriations  have  grown  somewhat 
since  1956  when  it  listed  $8.4  million  as 
"advertising,  selling  and  administrative  ex- 
penses." Last  year,  the  budget  rose  to  $8.7 
million  and  the  current  tv  budget  of  about 
$5  million  represents  close  to  70%  of  its 
total  advertising  allocations. 

Not  only  does  Revlon  take  over  a  firm 
which  accounts  for  35%  of  the  shaver  mar- 
ket; it  also  strengthens  its  own  distributor 
network  by  absorbing  1,100  wholesale 
jobbers  (electrical,  drug,  jewelry,  hardware) 
and  Schick's  wholly-owned  subsidiary. 
Schick  Service  Inc.,  operating  a  total  of  71 
service-repair  branches  (U.S.  and  Canada) 
accounting  for  18.5%  of  total  Schick  sales. 
Though  its  sales  have  slipped,  Schick  is  re- 
garded in  financial  circles  as  "a  highly 
effective  merchandiser,"  engaging  in  "ag- 

Broadcasting 


■ 


the  case  of  the  big  switcheroo  .  .  . 

or  the  amazing  metamorphosis  of  WELI 

(and  how  it  paid  off) 


Once  upon  a  time  we  rock-n-rolled  our 
way  through  the  day,  running  gim- 
micky programs  and  giveaway  shows. 
Our  275  disc  jockies  spun  frantically 
hour  after  hour  and  we  received 
3,789,004  letters  a  day  (give  or  take  a 
few  million )  from  our  loyal  if  somewhat 
incoherent  listeners,  most  of  whom  were 
12  years  old. 


Typical  fan  of  our  prc-metamorphosis  period. 

Then  one  day  a  highbrow  on  the  staff  an- 
nounced, "I  CAN'T  STAND  IT  ANY 
LONGER !  My  friends  have  stopped 
speaking  to  me!  Parents  groups  are 
hanging  me  in  effigy  from  every  tree! 
Besides,  our  sponsors  need  purchasers 
—  not  dervishers!  Change  the  format, 
men!  Leave  us  be  dignified!" 

Nothing  loth,  we  "went  dignified",  as 
they  say  and  launched  our  "Theatre  of 
Beautiful  Music",  a  program  of  good 
popular  and  light  classical  music  woven 
throughout  the  day  from  9  A.M.  'til  half 


now  spinning  buffing  wheels  instead  of 
rock-n-roll  platters. 


Typical  former  deejay  making  new 
contribution  to  the  economy. 

What's  happened  ?  We've  thrown  away 
our  Miltowns,  we  sleep  the  peaceful  sleep 
of  honest  men,  and  our  great  big,  won- 
derful audience  has  suddenly  grown  up. 
We  still  get  3,789,004  fan  letters  a  week 
—  but  there's  one  big  difference:  our 
sponsors  are  now  sure  of  reaching  an 
"able-to-buy"  audience! 


Typical  fan  of  our  post-metamorphosis  period. 

MORAL: 

You  can  SELL  Southern  Connecticut 
( and  most  of  Long  Island,  too ) 


past  midnight.  Our  former  deejays  are     over  powerful  WELI  Radio. 


fef 

WELI  Radio^ New  Haven  SSS0^,.^ ime 

J  1 ,000  watts  nights 

(cp)  5,000  watts  nights 

Represented  Nationally  by:  H-R  Representatives,  Inc.  .  New  England  Representative :  Harry  Wheeler  &  Co.,  Boston 


Broadcasting 


December  1,  1958    •    Page  61 


How  do  you  measure 


Here  are  two  "yardsticks"  that  show 
how  WGN  RADIO  measures  up: 


NIELSEN  COVERAGE  SERVICE  No.  2 


Total  Radio  Homes  in  Area  ....  4,939,780   WGN  leads  by  975,540 

Homes  Reached  Day  or  Night — 

Monthly  ....  1,663,050   WGN  leads  by  336,450 

Weekly  ....  1,497,710   WGN  leads  by  268,930 

Daytime  Circulation — 

Weekly  ....  1,349,700  ......  WGN  leads  by  221,420 

Daily   826,580   WGN  leads  by  20,810 

Nighttime  Circulation — 

Weekly   850,440  WGN  leads  by  224,000 

Daily   465,440  WGN  leads  by  109,430 


REACHING  MORE  HOMES  THAN  ANY 

WGN   RADIO— 441  North  Michigan 


Chicago  Radio  Stations? 


NIELSEN,  SEPTEMBER  1958  NSI  REPORT* 

Quarter  Hour  Firsts  (Entire  Week)  WGN  1st 

Average  Quarter  Hour  Audiences:  WGN  1st 

Entire  Week  (6:00  A.M.-12  Midnight)  WGN  1st 

Afternoons  (12  Noon-6:00  P.M.  Entire  Week)  WGN  1st 

Nighttime  (6:00  P.M.-Midnight-Entire  Week)  WGN  1st 

Weekends  (Sat.-Sun.,  6:00  A.M.-7:00  P.M.)  WGN  1st 

(Sat.-Sun.,  6:00  A.M.-Midnight)  WGN  1st 

(Fri.  6:00  P.M.-Sun.  Midnight)  WGN  1st 

Noontime  Farm  Audiences  (Non  Metro)  WGN  1st 

*  Station  Total  Homes 


OTHER  CHICAGO  RADIO  STATION 

Avenue,  Chicago  11,  Illinois 


ADVERTISERS  &  AGENCIES  continued 


KOA-Radio... 

your  best 
Western  Salesman! 


Because  KOA-Radio's  capable 
management  has  established  and 
maintained  listener  respect  for  the 
station  and  its  advertisers  for  more 
than  33  years! 

Because  KOA-Radio  covers  Denver 
and  the  big,  wide  West.  You  need  the 
power  of  50,000  watts  to  blanket  the 
rich  Western  Market!  You  reach  the 
whole  market  with  KOA-Radio. 

Because  KOA-Rad  io's  program- 
ming is  tailor-made  to  the  interests 
and  tastes  of  the  area.  Skillful  local 
and  NBC  programming  combine  to 
give  listeners  what  they  want,  when 
they  want  it! 

Because  KOA-Radio  has  always 
shown  devotion  to  the  public  welfare, 
it  is  highly  respected  and  has  top 
stature  in  its  community. 

Because  KOA-Radio  SELLS!  Make 
your  ad  budget  work  harder . . .  more 
effectively!  Use  KOA-Radio! 


B  12/58 


gressive  advertising  policies." 

As  such,  it  fits  in  perfectly  with  the 
hard-hitting  Revlon  firm,  which  employed  a 
no-holds-barred  advertising  strategy  to  pro- 
pel its  1949  sales  of  $19.2  million  to  the 
$96  million  plateau  within  eight  years.  The 
primer:  network  television.  Current  adver- 
tising appropriations  well  exceed  $17  mil- 
lion a  year,  of  which  about  $  1 2  million  goes 
to  radio-tv — "a  rate  far  beyond  the  capa- 
bilities of  most  of  [its]  competitors,"  ac- 
cording to  a  recent  Wall  Street  security 
analysis. 

Bache  Rating  •  Says  Bache  &  Co.:  "Of 
course,  mere  expenditure  does  not  guar- 
antee success.  It  takes  experience  and  wis- 
dom to  know  what  products  will  find  wide 
acceptance.  Revlon  has  an  important  asset 
in  its  reputation  for  the  quality  of  its  mer- 
chandise— you  cannot  successfully  promote 
mediocre  products  no  matter  what  you 
spend  on  advertising.  .  .  ." 

With  50%  sponsorship  of  the  hour-long 
CBS-TV  Garry  Moore  Show  and  alternate 
sponsorship  of  CBS-TV's  Person  to  Person 
(both  replacing  the  defunct  $64,000  tv 
quizzes  that  shot  Revlon  into  orbit),  Revlon 
recently  has  moved  more  and  more  into 
spot  tv  to  the  point  where  today  spot  tv 
alone  accounts  for  over  $1  million.  It  also 
spends  an  annual  $250,000  in  spot  radio 
but  almost  exclusively  on  testing  of  new 
products. 

Revlon's  present  agencies  are  Warwick  & 
Legler,  Emil  Mogul  Co.,  C.  J.  LaRoche  & 
Co.,  Dowd,  Redfield  &  Johnstone,  Charles 
W.  Hoyt  Co.,  Maxwell  B.  Sackheim  Co.  and 
Heineman,  Kleinfeld,  Shaw  &  Joseph. 

Two  major  questions  were  being  pondered 


last  week  by  the  advertising  fraternity  fol- 
lowing Revlon's  announcement: 

The  first:  Will  Benton  &  Bowles  hold  the 
account,  one  it  won  from  Warwick  &  Legler 
in  mid-1957?  The  second:  Should  Revlon 
now  take  over  Schick  ad  placement,  what 
will  it  mean  to  the  current  tv  show  lineup? 

Revlon  advertising  officials  said  "no 
thought"  had  yet  been  given  to  the  agency 
situation,  and  suggested  that  a  "review"  of 
B&B's  past,  present  and  future  Schick 
campaigns  first  might  be  in  order.  It  would 
be  sheer  irony  should  Revlon  decide  to 
award  the  Schick  account  to  W&L  in  that 
this  agency  sued  Schick  (and  by  indirection) 
Benton  &  Bowles  for  using  an  idea  Warwick 
&  Legler  claimed  was  rightfully  the  property 
of  the  former  agency,  not  the  client.  Litiga- 
tion ended  last  month  when  W&L  was 
awarded  $25,000  "in  lieu  of  damages"  and 
a  permanent  injunction  forbidding  Schick 
to  use  the  "cotton  test"  idea  [Advertisers  & 
Agencies,  Nov.  10]. 

As  to  whether  Revlon  would  rework  the 
current  Schick  program  schedule,  Revlon 
executives  pointed  to  "what  happened  at 
Esquire"  last  winter.  "What  happened"  was 
this:  Knomark  was  taken  over  as  a  wholly- 
owned  Revlon  subsidiary,  but  its  manage- 
ment left  intact.  The  fact  that  its  agency. 
Emil  Mogul  Co.,  also  happened  to  be  a 
Revlon  agency,  resulted  in  no  agency  shift 
and  Esquire  brand  commercials  began 
popping  up  on  Revlon  programs  and  vice 
versa.  Thus,  there  exists  the  possibility  that 
Revlon  now  may  insert  Schick  commercials 
in  its  own  shows,  and  in  return  participate 
in  Schick's  Friday  night  Silvers  Show. 


SALES  PANEL  AIRS  TV  PROGRAM  CRITICISM 


Responsibility  for  tv  program  quality — 
hence  its  effectiveness  as  an  advertising 
medium — was  dropped  on  the  doorstep  of 
the  networks  last  month  during  an  adver- 
tiser-agency panel  discussion  before  the 
Sales  Executives  Club  of  New  York.  A 
warning  also  was  voiced  that  television 
cannot  long  succeed  if  it  dictates  to  the 
advertiser. 

But  the  panel  admitted  advertisers  and 
agencies  are  doing  their  best  to  help  dull 
their  "greatest  selling  tool"  by  sitting  back 
and  consenting  to  cost  structures  and  in- 
dustry practices  which  enable  an  adver- 
tiser to  afford  "only  bits  and  pieces"  of 
programs,  diluting  the  message  identifica- 
tion and  impact. 

The  panel  was  composed  of  Richard 
A.  R.  Pinkham,  former  NBC  vice  president 
who  now  is  vice  president  in  charge  of 
tv-radio  for  Ted  Bates  &  Co.  (with  33 
network  shows  in  its  tv  stable);  Walter 
Craig,  vice  president  in  charge  of  tv-radio 
for  Norman,  Craig  &  Kummel;  Robert  B. 
Smallwood,  board  chairman  of  Thomas  J. 
Lipton  Inc.,  and  Ben  Gross,  New  York 
Daily  News  radio-tv  columnist.  Panel  mod- 
erator was  Jerome  R.  Feniger,  vice  president 
in  charge  of  tv-radio  programming.  Cun- 
ningham &  Walsh. 

"I  believe  in  television,"  Mr.  Smallwood 
said,  "and  my  company  does.  It  is  the  most 
exciting  medium  there  is  today.  It  has  great 


power,  but  it  is  getting  to  be  very  costly." 
He  said  Lipton  spends  30%  of  its  total 
advertising  budget  now  on  regular  pro- 
grams, another  28-30%  on  spot  and  the 
rest  in  non-broadcast  media. 

Mr.  Smallwood  didn't  know  how  much 
longer  Lipton  could  afford  tv.  "We  can 
afford  only  bits  and  pieces  now,"  he  said. 
"We  had  Arthur  Godfrey  on  for  11  years. 
But  then  the  broadcasting  company  ar- 
bitrarily moved  us  to  another  time.  They 
upped  the  price  and  asked  us  to  buy  a  pig 
in  a  poke  in  the  fall.  ...  I  can't  say  how 
long  it  will  be  before  television  will  pay  for 
this  high  handed  way  of  doing  business." 

Lipton  dropped  Mr.  Godfrey's  Talent 
Scouts  on  CBS-TV  last  June  16.  It  had 
added  Californium  on  NBC-TV  last  January 
and  is  continuing  with  this  series  now. 
Lipton  agency  is  Young  &  Rubicam. 

Mr.  Pinkham  felt  that  principal  respon- 
sibility for  program  quality  does  not  fall 
to  either  the  agency  or  advertiser.  "I  lay  it 
at  the  door  of  the  networks.  The  vitality 
of  programming  is  their  responsibility," 
he  said.  If  they  continue  to  offer  "bland" 
programs,  the  advertiser  can  expect  to  get 
just  that  audience,  he  explained,  those  who 
are  described  as  "sitting  in  front  of  their 
sets  for  hours"  with  "opaque  eyes." 

Mr.  Pinkham  pointed  out  television  may 


Page  64    •    December  1,  1958 


Broadcasting 


Thud  and  Blunder. . . 


Thuds  come  fast  and  furious  in  hard-hitting, 
suspenseful  "Public  Defender".  Its  69  seg- 
ments appeal  to  everyone  — the  kids,  mother, 
and  the  sponsors.  Starring  magnetic  Reed 
Hadley,  it's  right  for  stripping! 


Blunders  and  fun  make  "I  Married  Joan", 
starring  famous  Joan  Davis  and  Jim  Backus, 
tops  with  the  whole  family.  With  98  happy 
and  hilarious  segments,  ideal  for  stripping, 
it's  a  rating  runaway  daytime  or  night-time. 


ADVERTISERS  &  AGENCIES  CONTINUED 


RIIQINPQQ    RRIFFI  V    who's  buying  what,  where 


be  more  costly  today,  but  not  more  ex- 
pensive. He  indicated  cost-per-thousand  has 
held  relatively  steady,  while  total  price  has 
risen  with  increased  audience.  The  Bates 
executive  suggested  the  networks  plow  back 
part  of  their  income  for  some  form  of  ex- 
perimental program  showcase  or  workshop, 
whether  on  the  network  or  on  key  market 
local  stations  where  the  networks  would 
buy  time  for  the  showcase. 

Mr.  Craig  said  tv  "is  our  greatest  sales 
tool,"  but  by  permitting  commercial  dilution 
to  grow  "we  are  doing  our  best  to  dull  it." 
He  recalled  radio  first  set  the  pace  with  the 
13-week  contract  which  brought  advertiser 
and  medium  into  "steady  company"  with 
strong  entertainment  and  star  association  to 
produce  high  "sell  effect."  Then,  with  tv's 
impact,  he  recalled,  radio  decimated  its  pro- 
gram segments  into  smaller  bits  and  has 
ended  up  providing  mostly  spot  or  mere 
"circulation."  He  felt  this  "sells  the  medium 
down  the  river"  because  so  much  of  its  ef- 
fectiveness is  lost.  By  becoming  more  and 
more  costly,  causing  futher  program  seg- 
mentation, alternate  sponsorships  and  par- 
ticipations, tv  is  following  the  same  path, 
he  contended.  If  continued,  the  impact  of 
"entertainment  compatible  with  the  com- 
mercial message"  will  be  totally  lost  to  tv 
also,  he  concluded. 

Mr.  Craig  said  the  agency  can  do  some- 
thing about  it,  however,  recalling  the  dis- 
covery of  $64,000  Question  as  an  instance 
in  which  the  agency  bought  open  time  on  a 
network  in  lieu  of  the  offered  fare  and  pro- 
duced its  own  vehicle. 

Dancer  of  D-F-S  Dies  at  60 
After  27  Years  as  Agencyman 

H.M.  Dancer,  60,  chairman  of  the  board, 
Dancer-Fitzgerald-Sample,  New  York,  died 
following  a  heart  attack  Nov.  21  while  on 
vacation  in  Antigua,  British  West  Indies. 

Mr.  Dancer  was  a  veteran  of  27  years 
in  the  advertising  agency  business.  He  was 
vice  president-general  manager  of  Henri- 
Hurst-McDonald,  Chicago,  before  joining 
Blackett-Sample-Hummert,  predecessor  of 
D-F-S,  in  1937.  He  was  elected  the  agency's 
president  in  1940  and  chairman  of  the  board 
several  years  later. 

A  funeral  service  was  held  Nov.  24  at 
the  Bronswood  Cemetery  in  Hinsdale,  111. 
He  is  survived  by  his  wife,  Jane,  three 
daughters  and  nine  grandchildren. 

A  &  A  SHORTS 

Institute  for  Motivational  Research,  Croton- 
on-Hudson,  announces  new  offices  in  Syd- 
ney and  Melbourne  (Australia)  and  Johan- 
nesburg, South  Africa.  With  other  offices  in 
United  Kingdom,  Canada,  France,  West 
Germany,  Switzerland,  Netherlands,  Spain, 
Italy,  Sweden,  N.  Africa  and  Mexico — Dr. 
Ernest  Dichter's  MR  studies  are  being  con- 
ducted out  of  15  offices. 

Kenyon  &  Eckhardt  has  opened  office  in 
Dallas  to  serve  Lincoln-Mercury  dealers 
advertising  associations  in  Dallas,  Houston, 
Kansas  City  and  Memphis  areas.  Alfred  C. 
Gary,  regional  account  executive,  is  in 
charge. 


FTVE-MINUTE  FARE  •  Wilson  &  Co. 
(meat  packers),  Chicago,  has  launched  a 
new  film  strip,  Take  Five  with  actor  Mark 
Stevens,  on  22  U.S.  tv  stations,  thrice  daily, 
five  days  per  week,  for  52  weeks.  Filmed 
in  London,  series  includes  390  five-minute 
miscellaneous  film  sequences.  Business  was 
placed  in  primary  tv  markets  through  Ken- 
yon &  Eckhardt  Inc.,  Chicago. 

DAYBREAKERS  •  Three  new  buys  in 
ABC-TV  daytime  programs  were  reported 
last  week.  Bristol-Myers  (Ban  deodorant) 
has  signed  for  segment  of  Who  Do  You 
Trust,  through  BBDO;  Gavlord  Products 
(Gayla,  Lady  Mervin  hair  products),  will 
sponsor  segments  of  American  Bandstand, 
through  Rothbardt  &  Haas  Inc.,  and  Gold 
Seal  (Glass  Wax  stencil  kits),  in  special  pre- 
Christmas  push,  will  participate  in  Tales 
of  Texas  Rangers,  Bandstand  and  Roller 
Derby,  placed  by  Campbell-Mithun. 

NORELCO  MAY  BUY  •  Norelco  Electric 
Shavers  considering  tv  spot  promotion  to 
reach  last-minute  Christmas  shoppers.  Ten 
or  15  markets  presently  under  considera- 
tion. Agency:  C.  J.  LaRoche,  N.  Y. 

TWO-SHOW  TOTAL  •  More  than  $1.2 
million  gross,  representing  new  orders  from 
nine  advertisers,  was  racked  up  by  NBC-TV 
participating  program  sales  Nov.  17-24  for 
network's  Today  and  Jack  Paar  Show,  it 
was  announced  last  week.  Signed:  O'Cedar 
Corp.  (Turner  Adv.),  Realemon  Puritan 
Co.  (Lilienfeld  &  Co.),  Maremont  mufflers 
(Waldie  &  Briggs  Inc.),  Grove  Labs'  Fitch 
Div.  (Cohen  &  Aleshire),  H.  J.  Heinz  Co. 
(Maxon  Inc.),  American  Agricultural  Chem- 
ical Co.  (M.  L.  Grant  Inc.),  York  Corp. 
(Donahue  &  Coe),  E.  R.  Wagner  Mfg. 
Co.  (Sid  Stone  Adv.)  and  L.  C.  Forman  & 
Sons  (Henri,  Hurst  &  McDonald). 

GILLETTE  CARD  •  Gillette  Safety  Razor 
Co.  has  signed  for  full  sponsorship  of  an- 
nual "Blue-Gray"  football  game  Dec.  27 
and  New  Year's  Day  Rose  Bowl  Game  on 
NBC-TV  and  NBC  Radio  through  Maxon 
Inc.,  N.  Y.  Gillette  has  sponsored  Blue- 
Gray  game  for  five  years  and  Rose  Bowl 
eight  years,  counting  this  season. 

QUAKER  IN  PARADE  •  Quaker  Oats  Co. 
will  sponsor  ABC-TV's  telecast  of  1959 
Tournament  of  Roses  Parade  (Jan.  1,  1 1 : 30 
a.m.-l:45  p.m.).  Agency:  Lynn  Baker 
Inc.,  N.  Y. 

RADIO  TRIO  •  NBC  Radio  has  new  orders 
by  Life  magazine,  through  Young  &  Rubi- 
cam,  for  quarter  sponsorship  of  NBC  News 
on  the  Hour  for  week  of  Dec.  15;  Seeman 
Brothers  Inc.  (Air  Wick),  through  Foote, 
Cone  &  Belding,  for  saturation  campaign 
on  Monitor  first  three  weekends  in  Decem- 
ber, and  Renault  Home  Products  Co., 
through  Arndt,  Preston,  Chapin,  Lamb  and 
Keen,  for  participations  in  Bert  Parks  Band- 
stand to  begin  in  January. 

CALIFORNIA  MISSION  •  Annual  pre- 
Christmas  campaign  for  Mission  Pak,  gift 


packages  of  California  fruits,  is  underway. 
Four-week  campaign  involves  expenditure 
of  about  $250,000  in  radio  and  tv  through 
Sydney  Pflaum  Assoc.,  L.A.,  Mission  Pak's 
agency.  Campaign  calls  for  some  200  tv 
spots  weekly  in  Los  Angeles  and  San  Fran- 
cisco and  about  1,000  radio  spots  each  week 
in  cities  up  and  down  state. 

SPEARMINT  SPURT  •  William  Wrigley 
Jr.  Co.,  through  Arthur  Meyerhoff  &  Co., 
both  Chicago,  has  purchased  approximately 
100  announcements  on  NBC  Radio  for  first 
three  weeks  of  December.  Push  is  on  behalf 
of  Wrigley's  Spearmint  gum. 

SUNDAY  SWITCH  •  Lever  Bros.  (Whisk. 
Imperial,  Lucky  Whip)  has  replaced  Revlon 
Inc.  as  co-sponsor  with  P.  Lorillard  Co.  of 
Keep  Talking  on  CBS-TV  (Sun.,  10-10:30 
p.m.).  Lever — though  promoting  items  han- 
dled out  of  three  agencies,  BBDO,  Foote. 
Cone  &  Belding  and  Ogilvy,  Benson  &  Math- 
er— was  placed  in  Keep  Talking  by  J.  Walter 
Thompson  Co.,  CBS-TV  said.  Revlon,  freed 
of  its  commitment  to  Sunday  show  which 
replaced  The  $64,000  Question,  has  begun 
alternate-week  sponsorship  of  CBS-TV's 
Person  to  Person  (Fri.,  10:30-11  p.m.) 
through  Warwick  &  Legler. 

ON  ABC-TV  •  Whitehall  Labs.  Div.  of 
American  Home  Products  Corp.,  N.Y.,  for 
Anacin,  and  A.  C.  Gilbert  Co.,  New  Haven, 
for  its  American  Flyer  electric  trains  and 
Gilbert  science  sets,  signed  pre-Christmas 
orders  with  ABC-TV.  Whitehall,  through 
Ted  Bates,  N.Y.,  is  running  minute  per 
week  in  Jubilee,  USA  (Sat.  8-9  p.m.)  for 
seven  weeks.  Gilbert,  via  Banning  Repplier, 
N.Y.,  purchased  participations  in  Lone 
Ranger  (Sun.,  5:30-6  p.m.). 

LAUNCHING  •  Mennen  Co.,  Morristown, 
N.J.,  launching  Gold  Crest  men's  gift  line 
on  radio-tv  with  participations  in  NBC-TV's 
Today  and  Jack  Paar  Show,  ABC-TV's 
American  Bandstand  plus  radio  spot.  Agen- 
cy: Warwick  &  Legler,  N.Y. 

TRUE  TAKES  10  •  Fawcett  Publications 
(True  magazine),  N.Y.,  signed  to  sponsor 
five-minute  pre-  and  post-game  periods  of 
Mutual's  broadcast  of  Army-Navy  game 
from  Philadelphia  last  Saturday  (Nov.  29), 
starting  at  1:15  p.m.  Business  was  placed 
direct. 

ABC  RADIO  ROUNDUP  •  Grove  Labs. 
St.  Louis;  Plough  Inc.,  Memphis,  and  Wil- 
liam Wrigley  Jr.,  Chicago,  have  signed  for 
participations  in  ABC  Radio  newscasts.  Re- 
spective agencies:  Gardner,  St.  Louis,  for 
Grove;  Lake-Spiro-Shurman,  Memphis,  for 
Plough  and  Arthur  Meyerhoff,  Chicago,  for 
Wrigley.  Other  new  ABC  Radio  business: 
Van  Nuys  Savings  &  Loan  Assn..  Van  Nuys, 
Calif.,  for  segments  of  Monday-Friday,  9-10 
a.m.  Breakfast  Club  via  J.W.  Raymond 
Adv.,  Los  Angeles,  and  Kiplinger.  Washing- 
ton, D.C.,  for  its  Changing  Times  on  various 
periods  Saturdays  through  Albert  Frank- 
Guenther-Law,  N.Y.  Renewals:  Assemblies 


Page  66    •    December  1,  1958 


Broadcasting 


I 


Hoth'mg  else  like  it 


in  Greater  New  York 


NOTHING  APPROACHES  THE  SOUND: 

WVNJ  originated  the  programming  concept  of  Great 
Albums  of  Music.  It  is  the  only  radio  station  in  the  metro- 
politan area  that  plays  just  Great  Albums  of  Music  from 
sign  on  to  sign  off  every  single  day  of  the  year. 

NOTHING  APPROACHES  THE  AUDIENCE: 

The  very  nature  of  the  music  makes  the  audience  pre- 
ponderantly adult.  It*s  a  rich  audience,  too.  In  one  of  the 
wealthiest  counties  of  America  (Essex — with  its  million 
plus  population)  WVNJ  is  first  in  27  out  of  34  rated  periods 
from  7  AM  till  midnight.  It  is  tied  for  first  in  three  more. 
According  to  Pulse  it  has  more  listeners  here  than  any 
station  in  New  Jersey  and  New  York  as  well. 


Broadcasting 


December  1,  1958    •    Page  67 


ADVERTISERS  &  A6ENCIES  continued 


Advertisers  on  KTBS, 
Shreveport,  have 
dominant  audience,  as 
shown  by  both  Nielsen 
and  ARB*  ratings, 
plus  award  winning 
promotion. 

Naturally, 

tkey  (jet 

more  for  their 
advertising 

dollar 

Ask  the  PETRY  man 
for  details  on  this 
dominant  station  in  the 
billion  dollar  three-state 
market  where  your 
advertising  dollar  goes 
further. 


CHANNEL. 


NBC  SHREVEPORT, 
ABC  LOUISIANA 

E.  Newton  Wray  Pres.  &  Gen.  Mgr. 

'May  1958  ARB  Metro.  Shreveport  Survey 


of  God,  52  weeks  for  Revivaltime  (Sun., 
10:30-11  p.m.)  via  Walter  F.  Bennett  &  Co.. 
Chicago,  starting  Dec.  14,  and  Clairol,  New 
York,  for  Breakfast  Club  segments  via 
Foote,  Cone  &  Belding,  N.Y. 

THIRD  TRY  •  Pharmaceuticals  Inc..  N.  Y., 
has  canceled  .  Concentration  (NBC-TV, 
Thurs.,  8:30-9  p.m.)  and  replaced  it  with 
It  Could  Be  You,  Ralph  Edwards  comedy- 
surprise  package  which  also  is  daytime 
( Mon.-Fri.)  feature  on  NBC-TV.  Concen- 
tration was  under  general  production  of  the 
Barry-Enright  unit  which  produced  Twenty- 
One,  Pharmaceuticals-sponsored  tv  quiz  that 
was  victim  earlier  of  low  ratings  and  un- 
favorable quiz-probe  publicity.  Reason  for 
Concentration  demise  was  said  to  be  low 
ratings  [Closed  Circuit,  Nov.  24].  Parkson 
Adv.,  N.Y.,  is  Pharmaceuticals'  agency. 

SWEETS  SELECTION  •  Sweets  Co.  of 
America  (Tootsie  Rolls),  Hoboken,  N.J., 
signed  for  eight  Jefferson  Drum  programs 
on  NBC-TV  (Thurs..  7:30-8  p.m.)  effective 
last  week  (Nov.  27)  on  alternate  week  basis 
and  13  quarter-hour  segments  of  Howdy 
Doody  Show  (Sat..  10-10:30  a.m.)  effective 
Dec.  6  on  alternate  week  basis.  Agency: 
Henry  Eisen  Adv.,  N.Y. 

CANDY  STAND  o  Hollywood  Candy  Div. 
of  Hollywood  Brands  Inc.,  Centralia,  111., 
has  signed  for  quarter-hour  weekly  of  ABC- 
TV's  American  Bandstand  (Mon.-Fri.,  4- 
5:30  p.m.)  for  52  weeks,  starting  Jan.  5. 
ABC-TV  reported  that  contract  represented 
part  of  company's  "biggest  advertising  and 
merchandising  program  in  its  history." 
Grubb  &  Peterson.  Champaign,  111.,  is 
agency. 

AGENCY  APPOINTMENTS 

Home  Savings  &  Loan  Assn.,  L.  A.,  has 

named  Galaxy  Advertising,  Beverly  Hills, 
Calif.,  to  handle  its  $600,000  advertising  ac- 
count. David  R.  Summers,  former  advertis- 
ing manager  of  Home  Savings  and  latterly 
executive  with  J.  W.  Raymond.  Home's  pre- 
vious agency,  is  president  of  Galaxy,  which 
was  organized  in  September  and  took  over 
Home  account  Nov.  1.  Galaxy  is  located 
at  121  N.  Robertson  Blvd.,  Beverly  Hills. 
Telephone  is  Oleander  5-9290. 

Thenno-Fax  Sales  Co.  (copying  machines), 
San  Francisco,  appoints  Erwin  Wasey,  Ruth- 
rauff  &  Ryan  Inc.,  that  city,  to  handle  ad- 
vertising and  public  relations. 

Drackett  Co.  (Delete  rust  and  stain  remover 
and  Vanish  bathroom  cleanser),  Cincin- 
nati, appoints  Young  &  Rubicam,  effective 
Jan.  1. 

Mini-Marts  Inc.  (Florida  chain  of  food  mar- 
kets) names  F.  B.  Stanley  Adv.  Co.,  N.  Y., 
for  its  division,  Tom  Thum  markets. 

Ivers-Lee  Co.  (specialists  in  unit-packaging 
for  pharmaceuticals,  cosmetics,  food  and 
general  industry  applications),  Newark, 
N.  J.,  has  announced  the  appointment  of 
Keyes,  Martin  &  Co.,  Springfield,  N.  J.,  to 
handle  marketing,  advertising,  merchandis- 
ing and  public  relations. 

Gelvatex    Div.,     Shawningan  Industries, 


Anaheim,  Calif.,  has  appointed  Grant  Adv., 
Hollywood,  to  handle  its  paint  advertising. 

Pennzoil  Co.  of  California,  L.  A.,  names 
Eisaman-Johns  Adv.,  effective  Jan.  1.  1959, 
replacing  Killingsworth-Moreland  Assoc. 

Breakstone  Foods  Div.,  National  Dairy 
Products  Corp.,  N.  Y.,  names  new  Mogul, 
Lewin,  Williams  &  Saylor  agency,  replacing 
Paris  &  Peart  Inc.,  N.  Y.,  effective  Dec. 

31. 

Terry  Foods  Inc.  (frozen  meat  products), 
Park  Ridge,  111.,  re-appoints  Olian  &  Bron- 
ner  Inc.,  Chicago.  Company  plans  to  intro- 
duce new  product,  Terry's  frozen  shredded 
beef  in  barbecue  sauce,  via  radio-tv  spot 
announcements  in  select  markets. 

Doulton  &  Co.  (Royal  Doulton  bone  china 
products),  N.  Y..  moves  from  Calkins  & 
Holden  Inc.  to  Anderson  &  Cairns,  both 
New  York.  Switch  of  $100,000  account 
becomes  effective  Jan.  1. 

Union  Die  Casting  Co.  (Kitchen  Pal  electric 
can  opener  and  knife  sharpener)  appoints 

Reach.  McClinton,  N.  Y. 

Holly  Sugar  Corp.  has  appointed  Doyle 
Dane  Bernbach,  L.  A. 

Mid-States  Corp.  names  Stiller-Hunt, 
Beverly  Hills,  Calif.,  for  its  Pan-American, 
Terra-Cruiser,  Paramount  and  Universal 
mobile  home  products. 

Hachmeister  Inc.  (makers  of  baking  prod- 
ucts), Pittsburgh,  names  Vic  Maitland  & 
Assoc.,  Pittsburgh,  for  advertising,  public 
relations  and  market  research. 

West  End  Brewing  Co.,  Utica,  N.  Y.,  and 
Cohen  &  Aleshire,  N.  Y.,  terminate  their  re- 
lationship Dec.  31,  by  "mutual  agreement." 

Columbus  Canning  Co.,  Columbus,  Miss., 
Battle  Creek  Dog  Food  Co.,  Battle  Creek, 
Mich.,  and  Woodward  Foods  of  Florida 
Inc.,  all  manufacturers  of  dog  foods,  have 
named  Weiss  &  Geller  Inc.,  N.  Y.  Colum- 
bus Canning  plans  to  embark  on  saturation 
spot  tv  campaign  shortly. 

Louis  Milani  Foods  (Chef  Milani  products), 
L.  A.,  severs  relations  with  its  agency, 
Arthur  Meyerhoff  &  Co.,  L.  A.,  effective  at 
year's  end. 

Heineken's  Beer  (Van  Munching  &  Co.,  im- 
porter) names  MacManus,  John  &  Adams, 
N.  Y.,  effective  Dec.  1,  replacing  Doner  & 
Peck  Adv. 

Rex  Industries,  Huntington  Park,  Calif.,  dis- 
tributor for  DuPont  in  California,  Arizona 
and  Nevada,  appoints  Potts-Ray  &  Assoc., 
L.  A.,  for  new  line  of  DuPont  garden  in- 
secticides. 

Hilton  Hotels  Corp.,  L.  A.,  appoints  N.  W. 
Ayer  &  Son,  Hollywood,  to  handle  adver- 
tising for  its  new  "all-purpose"  credit  card. 

W.  F.  Schrafft  &  Sons  Corp.  (candies), 
N.  Y.,  appoints  Richard  K.  Manoff  Inc., 
same  city,  effective  Dec.  1. 

Gifts  by  Wire  Inc.,  Delray  Beach.  Fla.. 
names  Grant  Adv.  Inc.,  with  Grant's  Miami 
office  servicing  account. 


Page  68 


December  1.  1958 


Broadcasting 


NETWORKS 


KOMA  REPLACES  WKY  IN  NETWORK 

•  Independently-inclined  Todd  Storz  signs  with  NBC 

•  One  of  network's  first  affiliates  goes  independent 


A  leading  independent  radio  operator's 
station  goes  network;  a  leading  network  af- 
filiate goes  independent — that's  the  radio 
story  in  Oklahoma  City  this  week. 

Todd  Storz,  one  of  the  nation's  leading 
exponents  of  independent  radio,  has  signed 
his   newly  acquired 
KOMA  as  an  NBC 
Radio  affiliate. 

In  the  NBC  line- 
up, KOMA  replaces 
WKY,  which  is  go- 
ing independent  in 
the  belief  that  it  can 
give  better  service 
to  its  listeners  that 
way.  By  mutual 
consent,  WKY  and 
NBC  Radio  are  sev- 
ering an  affiliation 
that  dates  from  the  early  days  of  NBC.  The 
changes  are  effective  today  (Dec.  1). 

Mr.  Storz  said  affiliation  of  KOMA  was 
based  on  a  study  of  programming  in  the 
Oklahoma  City  market  which  convinced 
him  that  in  this  section  there  was  a  need 
for  "a  broad  type  of  programming  service." 
He  said:  "We  felt  we  could  fill  this  void  by 
molding  the  extensive  programming  facili- 
ties of  a  major  network  with  programs 
tailored  to  the  local  and  regional  needs  of 
this  growing  market. 

"The  answer  was  NBC  Radio  with  its 
national  and  international  news,  sports, 
music,  entertainment,  dramatic  and  public 
interest  programming  facilities.  NBC  is  well 
known  in  the  market.  We  will  continue  to 
do  the  intensive  type  of  local  and  regional 
job  that  has  marked  our  stations  in  other 
markets,  and  will  control  a  majority  of  the 
actual  hours  KOMA  is  on  the  air." 

Mr.  Storz  told  Broadcasting  that  KOMA 
would  not  depart  from  the  Storz  stations' 
basic  music-and-news  format.  He  said  the 
music  of  KOMA,  which  under  former  own- 
ership leaned  to  pop  standards  and  ballads, 
would  be  "up-tempoed"  and  that  other  pro- 
gramming and  promotion  would  be  aggres- 
sive, in  line  with  the  policies  at  other  Storz 
stations. 

He  said  there  were  no  plans  to  affiliate 
any  of  the  other  stations  in  the  Storz  group. 
While  he  didn't  feel  that  a  network  was  the 
right  answer  in  every  market,  Mr.  Storz 
said,  he  did  think  a  network  affiliation  was 
"right"  in  Oklahoma  City. 

Mr.  Storz  said  "we  realize  that  to  some 
extent  this  blending  of  two  basic  types  of 
broadcast  service  is  a  new  departure  for 
Storz  Broadcasting  Co.  However,  we  con- 
sider this  a  logical  programming  and  com- 
mercial move  in  an  era  of  changing  local, 
national  and  international  concepts." 

Mr.  Stewart  said,  "The  history  of  Storz 
.  .  .  stations  has  been  marked  by  flexibility. 
We  believe  this  dramatic  new  step  will  keep 
pace  with  the  policies  of  the  Storz  stations 


and  this  important  market." 

Jack  Sampson,  sales  manager  of  Storz' 
WHB  Kansas  City,  has  been  appointed  gen- 
eral manager  of  KOMA,  according  to 
George  W.  Armstrong,  Storz  executive  vice 
president.  KOMA  is  on  1520  kc  with  50 
kw.  The  Storz  company  bought  it  for  $600,- 
000  from  Myer  Feldman,  Burton  Levine 
and  others  in  a  deal  approved  by  the  FCC 
in  October  [Changing  Hands,  Oct.  13]  and 
took  over  operation  Nov.  20.  Other  Storz 
stations:  WHB;  WTIX  New  Orleans; 
WDGY  Minneapolis  and  WQAM  Miami. 

Matthew  J.  Culligan,  executive  vice  pres- 
ident in  charge  of  NBC  Radio,  in  a  joint 
announcement  with  Mr.  Storz  said  that  his 
network  "applauds  the  forward  thinking  of 
Storz  Broadcasting  Co.  in  its  decision  to 
add  the  unique  ad- 
vantages of  network 
affiliation  to  its  local 
and  regional  serv- 
ices. There  has  al- 
ways been  a  com- 
patibility between 
network  affiliation 
and  leadership  in  a 
radio  market." 

WKY's  move  in 
the  other  direction 
— greatest  emphasis 
on  local  program- 
ming— has  been  in  progress  for  the  past 
few  months.  Station  Manager  Norman  P. 
Bagwell  told  Broadcasting. 

He  said  WKY  had  decided  that  "due  to 
changes  in  radio,  as  evident  over  the  coun- 


MR.  BAGWELL 


FINIS  FOR  'MATINEE' 

The  Foundation  for  the  Preserva- 
tion of  Matinee  Theatre,  organized 
last  spring  after  NBC-TV  had  an- 
nounced that  Matinee  Theatre,  hour- 
long  weekday  dramatic  colorcast  se- 
ries, was  to  be  discontinued  [Net- 
works, May  5],  has  itself  been  dis- 
continued. Total  contributions,  $312,- 
670,  were  far  beneath  the  amount 
needed  to  restore  the  series  to  the  air, 
so  "every  dollar  collected  is  now  being 
returned  to  each  donor,"  Ruth  Conte, 
trustee,  said  last  week. 

"The  sole  purpose  of  the  founda- 
tion," Mrs.  Conte  explained  in  a  letter 
to  the  tv  editors  who  had  publicized 
the  public  campaign  to  save  Matinee 
Theatre,  "has  been  to  afford  an  articu- 
late opportunity  to  the  viewing  public 
to  state  its  preference  in  tv  program- 
ming. In  view  of  the  results  of  our 
campaign,  our  assumption  must  only 
be  that  the  number  who  are  con- 
cerned enough  to  support  this  bid  for 
higher  programming  standards  is  far 
too  small  to  insure  the  fulfillment  of 
the  foundation's  goal." 


try,  by  discontinuing  our  radio  affiliation  we 
would  be  better  able  to  serve  our  listeners." 
This,  he  explained,  would  enable  WKY  to 
expand  "our  programming  activities  in  pub- 
lic service,  farm  service,  news  and  other  en- 
tertainment features." 

Mr.  Bagwell  said  that  in  line  with  this  be- 
lief WKY  had  been  cutting  back  on  network 
programs  until,  toward  the  end  of  the  af- 
filiation, it  was  carrying  relatively  little  from 
NBC.  (Network  sources,  also  noting  this 
trend  on  WKY's  part,  said  that  in  contrast 
KOMA  would  clear  a  minimum  of  90%  of 
NBC  commercial  programming.) 

The  WKY  executive  said  he  felt  the  most 
popular  radio  in  Oklahoma  City  was  inde- 
pendent, "companion  radio." 

WKY,  on  930  kc  with  5  kw,  has  been 
affiliated  with  NBC  since  December  1928. 
P. A.  (Buddy)  Sugg,  NBC  vice  president  for 
owned  stations  and  NBC  Spot  Sales,  headed 
WKY  for  many  years. 

'No  Requiem'  for  NBC, 
Sarnoff  Asks  in  Letter 

NBC  board  chairman  Robert  W.  Sarnoff 
has  taken  the  occasion  of  CBS  Radio's  an- 
nounced program  "consolidation"  [Lead 
Story,  Nov.  3],  to  ask  that  NBC  be  "ex- 
cused from  any  contemplated  requiems." 

Mr.  Sarnoff  acknowledges  that  radio's 
functions  have  "changed  drastically"  and 
that  its  economy  has  declined.  "But,"  he 
adds,  "the  functions  of  network  radio  are 
still  vital  ones,  and  its  economy  can  im- 
prove with  continued  concentration  on  per- 
forming these  essential  functions  with  max- 
imum effectiveness." 

Mr.  Sarnoff's  remarks  are  contained  in 
the  November  "letter"  to  the  nation's  radio- 
tv  editors — one  of  a  series  begun  earlier 
this  year. 

NBC,  which  claims  48%  of  all  measured 
network  radio  sponsored  time,  does  not 
face  "the  problem"  of  ratings  and  spon- 
sorship level,  Mr.  Sarnoff  declares.  "The 
problem,"  he  feels,  "is  one  of  general  in- 
dustry psychology.  With  one  network's  cut- 
back following  another's,  the  temptation  to 
write  off  all  network  radio  can  become 
more  acute."  He  cautions  the  industry 
against  allowing  fear  and  uncertainty  to 
stampede  network  radio  to  death. 

Mr.  Sarnoff  quotes  a  speech  his  father 
— RCA  board  chairman-president  David 
Sarnoff — made  in  Chicago  four  years  ago. 
At  that  time  the  elder  Sarnoff  urged  that 
"every  effort  must  be  made  to  find  new 
sales  patterns,  new  types  of  programs  to 
arrest  the  decline  .  .  ." 

NBC  Radio,  Mr.  Sarnoff  goes  on  in  the 
letter,  has  done  just  that.  It  has  forced  new 
sales  and  programming  patterns  that  to 
advertisers  "meant  novel  merchandising  and 
marketing  opportunities  and  greater  cumu- 
lative advertising  impact."  NBC,  he  notes, 
now  is  "selling  cost-per-thousand  economy 
in  large  bottles  .  .  .  furnishing  flexibility, 
frequency  and  mobility,  the  reach-where- 
television-can't  principle."  Result?  Says  Mr. 
Sarnoff:  A  20%  increase  in  commercial 
business  over  a  year  ago,  an  increase  in 


Broadcasting 


December  1,  1958    •    Page  69 


JUPITER 
ATNAMIS 

POWER 


Jupiter  (Zeus  to  all  Greeks)  was 
top  man  on  the  totem  pole,  so  far  as  the 
Olympian  gods  were  concerned.  He  was 
described  as  Supreme  Ruler,  Lord  of  the 
Sky,  the  Rain-God  and  the  Cloud- 
gatherer.  Like  a  lot  of  male  mortals,  he 
also  had  an  eye  for  pretty  girls,  but  we're 
not  concerned  with  that  here. 

So — to  the  Greeks,  he  repre- 
sented Power,  and  his  symbol  and  weap- 
on was  the  Thunderbolt,  which  he  may 
have  used  a  little  indiscriminately  here 
and  there. 

And  what  does  all  this  have  to  do 
with  WCKY?  Well,  we  want  you  to 
know  we've  POWER,  too—  50,000  whole 
watts  of  it;  in  fact,  we're  "as  powerful  as 
any  station  in  the  entire  United  States." 
We  try  to  use  our  power  constructively 
in  the  public  interest.  We  operate  24 
hours  a  day,  serving  the  Cincinnati  mar- 
ket, and  doing  our  darndest  to  do  a  good 
selling  job  for  our  advertisers.  Cincin- 
natians  like  WCKY's  50,000  watts  of 
POWER  for  its  good  clear  signal  cover- 
ing all  of  the  Cincinnati  trading  area. 
Advertisers  like  WCKY  for  its  selling 
POWER  to  the  Cincinnati  adult  audi- 
ence, and  by  Jupiter,  with  a  combina- 
tion like  that,  how  can  you  lose? 

If  you  want  to  know  more  about 
WCKY's  POWER  to  reach  listeners  and 
produce  sales,  call  Tom  Welstead  at 
WCKY's  New  York  office  or  AM  Radio 
Sales  in  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 

Page  70    •    December  1,  1958 


NETWORKS  CONTINUED 

network  clearances  from  76-86%  and  in- 
creased compensation  to  201  affiliates. 

Network  radio,  he  concludes,  "still  lives 
and  breathes.  To  paraphrase  Joe  E.  Lewis, 
it  has  been  rich  and  it  has  been  poor.  It 
iikes  being  rich  much  better,  but  it  prob- 
ably never  will  be  again.  It  can,  however, 
look  forward  to  a  useful  and  reasonably 
prosperous  future  if  all  those  who  have 
faith  will  hold  to  it  " 

BAR  Station  Monitor  Service 
Ordered  by  Television  Networks 

The  three  tv  networks  last  week  added 
their  names  to  those  retaining  Broadcast 
Advertiser  Reports  to  keep  tabs  on  what's 
going  on  the  air  from  stations  around  the 
country  [Closed  Circuit,  Nov.  24]. 

The  BAR  service,  now  in  75  major  mar- 
kets, records  a  station's  signal  minute-by- 
minute  during  unidentified  test  periods 
(from  sign-on  to  sign-off  four  to  six  weeks 
a  year  in  25  markets,  from  6  p.m.  to  sign- 
off  four  times  a  year  in  50  markets).  The 
track  record,  among  other  things,  tells  sub- 
scribers who's  being  triple-spotted  (or 
worse),  who  isn't,  who's  being  cut  off  net- 
work programs  by  local  stations,  not  getting 
product  protection,  etc. 

Already  on  the  BAR  client  roster  are  "a 
score"  of  advertising  agencies  and  various 
stations  in  the  monitored  markets. 

NBC-TV  Names  McFadden,  Abry 

In  Action  to  Strengthen  Sales 

In  a  move  attributed  to  a  desire  to  beef  up 
network  sales,  NBC-TV  last  week  announced 
the  promotion  of  two  executives,  effective 
today  (Dec.  1 ).  Named  to  the  newly-created 
post  of  vice  president-general  sales  execu- 
tive with  direct  responsibilities  for  NBC- 
TV's  eastern,  Detroit,  Los  Angeles  and  San 
Francisco  offices  was  Thomas  B.  McFadden 
heretofore  vice  president  of  NBC  Spot  Sales. 
Also  slotted  in  a  new  post:  Charles  R.  Abry, 


MR.  ABRY  MR.  McFADDEN 


manager  of  NBC-TV  eastern  sales,  to  gen- 
eral sales  executive  with  responsibility  for 
client  contact  in  the  eastern  and  Detroit 
areas.  He  reports  to  Mr.  McFadden. 

Mr.  McFadden,  41,  has  been  at  NBC  for 
24  years,  having  joined  the  company  in 
1934,  first  with  NBC  News,  after  World 
War  II  rising  through  managerial  ranks. 
Mr.  Abry  was  national  sales  manager  of 
ABC-TV  when  he  joined  NBC-TV  as  east- 
ern sales  manager  in  January  1957. 

Meanwhile,  NBC  announced  the  pro- 
motion of  Richard  H.  Close  to  director  of 


THE  THIRD  affiliation  for  KIMA  Yaki- 
ma, Wash.,  becomes  effective  today 
(Dec.  1 )  when  it  adds  NBC  programs 
to  ABC's  and  CBS'  already  being  re- 
ceived. William  B.  Hansen,  the  sta- 
tion's general  manager,  is  pictured 
(pen  in  hand)  signing  the  network 
contract  with  Harry  Bannister  (seated 
r).  NBC  station  relations  vice  presi- 
dent. Standing:  Donald  J.  Mercer  (1), 
NBC  stations  relations  director,  and 
Thomas  C.  Bostic,  vice  president  of 
KIMA's  owner  and  licensee.  Cascade 
Broadcasting  Inc. 


NBC  Spot  Sales.  He  had  been  director  of 
represented  stations  in  the  Spot  Sales  de- 
partment. 


NETWORK  SHORTS 

NBC  Radio  announces  two  additions  to 
talent  list  of  its  "Stardust"  plan:  Burl  Ives 
and  Burns  &  Allen.  Stardust  is  series  of  5- 
minute  vignettes  for  Monitor,  Nightline 
shows. 

American  Broadcasting-Paramount  Theatres 

Inc.,  N.  Y.,  reports  fourth  quarterly  dividend 
of  25  cents  per  share  on  outstanding  com- 
mon stock  and  25  cents  per  share  on  out- 
standing preferred  stock,  payable  Dec.  15, 
1958,  to  holders  of  record  Nov.  21. 

NBC  Radio  forms  production  unit  for  linage 
series  (documentaries),  whose  first  project, 
on  Russia,  is  targeted  Jan.  5.  Unit  is  headed 
by  Al  Capstaff,  executive  producer  of 
Monitor  and  Nightline  shows,  with  William 
Bales  and  Alice  Wallace  as  writers,  Doreen 
Chu  as  feature  coordinator.  At  work  on 
Image  Russia  will  be  Peter  Lassally. 
Nightline  producer;  Edward  Stanley,  NBC 
director  of  public  affairs,  and  Rex  Goad, 
NBC  news  manager. 

ABC-TV's  9:30-10:30  p.m.  Sunday  period, 
vacated  by  cancellation  of  Canadian  Broad- 
casting Corp.'s  Encounter  has  been  filled 
with  sustaining  Meet  McGraw,  starring 
Frank  Lovejoy.  Show  premiered  Nov.  23  on 
ABC-TV  in  10-10:30  p.m.  period;  9:30- 
10  p.m.  slot  is  filled  by  Stars  of  Jazz,  also 
sustaining. 

Broadcasting 


GOVERNMENT 


FCC  TORN  BY  OPTION  TIME  QUESTION 

Have  networks  been  mousetrapped  by  FCC  staff,  Justice  Dept.? 


An  explosive  schism  has  split  the  FCC. 

At  loggerheads  are  some  FCC  members 
and  the  Commission's  network  study  staff. 
The  object  of  the  intensity  is  the  staff's 
draft  of  proposed  findings  on  the  ultra- 
significant  question  of  network  option  time. 

The  staff  report  was  submitted  for  FCC 
approval  last  Monday.  It  is  due  for  a  sec- 
ond airing  next  Monday  (Dec.  8). 

Tempers  ran  high  after  the  commissioners 
gathered  for  the  first  go-round  on  the  pro- 
posed report. 

The  question  of  who  put  the  editorializing 
in  what  is  supposed  to  be  a  straight  factual 
report  has  the  commissioners  and  staff 
executives  buzzing. 

It  is  supposed  to  be  an  analysis  of  the 
testimony  and  evidence  on  the  subject  of 
option  time.  It  is,  some  contend,  not  only 
a  digest  of  the  evidence  on  this  touchy  sub- 
ject, but  makes  findings. 

What  widens  the  split  is  that  this  report 
must  be  relayed  to  the  Justice  Dept.  for  a 
formal  opinion  on  the  antitrust  implications 
of  option  time. 

In  April  of  this  year,  Justice  Dept.  of- 
ficials— including  Assistant  Attorney  Gen- 
eral Victor  R.  Hansen  and  his  first  assistant, 
Robert  A.  Bicks — told  FCC  Chairman  John 
C.  Doerfer  and  his  top  aides  that  in  their 
opinion  option  time  (and  must  buys)  are 
per  se  violations  of  the  antitrust  laws.  It 
was  at  this  meeting  that  FCC  executives 
promised  to  submit  proposed  findings  to  the 
Justice  Dept.  before  coming  out  with  a 
final  decision. 

The  document,  running  about  100  pages, 
was  circulated  among  commissioners  only 
two  weeks  ago.  It 
was  prepared  by 
Warren  Baum,  chief 
of  the  Office  of  Net- 
work Study,  and  was 
based  on  the  October 
1957  Barrow  Report 
and  the  testimony  of 
witnesses  in  the  Bar- 
row Report  hearing 
last  spring. 

The  document,  it 
was    learned,  con- 
tains no  recommen- 
dations. It  does,  however,  support  two  major 
conclusions: 

•  Networks  are  necessary  in  the  conduct 
of  television  broadcasting. 

•  Option  time  is  not  essential  to  network- 
ing. 

There  is  no  clear  cut  recommendation  for 
option  time  abolition,  it  is  understood,  but 
the  implication  is  clear — according  to  some 
who  have  studied  the  report — that  there  is 
slim  ground  for  maintaining  that  option 
time  is  necessary  in  the  public  interest. 

What  rankled  some  Commissioners  was 
the  tone  of  the  document. 

Although  it  set  out  the  evidence  accord- 
ing to  testimony,  it  also  drew  what  lawyers 
call  conclusionary  evidence. 

Broadcasting 


For  example,  it  sets  out  the  arguments 
pro  and  con  on  option  time  and  relates  the 
testimony  of  the  affiliates  committees  and 
the  station  representatives.  These  testified 
that  they  were  not  opposed  to  option  time — 
with  the  affiliates  joining  the  networks  in 
testifying  that  option  time  was  required  as 
a  business  practice. 

The  report,  however — gratuitously  in  the 
opinion  of  some  who  have  seen  the  docu- 
ment— goes  one  step  further.  It  brands  the 
testimony  of  the  affiliates  and  the  reps  as 
suspect  on  the  assumption  that  they  have 
been  cowed  by  the  networks. 

The  document,  it  is  understood,  is  replete 
with  this  type  of  judgment. 

What  makes  the  matter  so  awkward  is 
that  this  document  is  required  to  be  sub- 
mitted to  the  Justice  Dept.  If  submitted  as 
proposed,  the  Attorney  General  would  have 
no  difficulty  in  backing  up  his  view  that  op- 
tion time  is  a  violation  of  antitrust  laws. 

The  matter  of  procedures  also  has  some 
of  the  FCC  Commissioners  worried.  If  the 
document  is  considered  the  usual  Commis- 
sion report  and  order  on  rule-making,  then 
the  Commission  must  accept  it  as  it  is  pro- 
mulgated. However,  in  the  view  of  some, 
this  is  just  an  interim  "factual"  report  for 
submission  to  the  Justice  Dept.  and  should 
not  contain  any  recommendations — even  by 
implication. 

There  is  also  a  strong  belief  that  the  docu- 
ment should  be  made  public  so  networks 
and  others  may  answer  the  findings. 

The  Office  of  Network  Study  was  estab- 
lished as  a  division  of  the  Broadcast  Bureau 
in  1957  after  the  massive  Barrow  Report 
was  issued.  With  the  issuance  of  its  report 
the  special  Network  Study  Staff  came  to  an 
end. 

ONS  is  headed  by  Mr.  Baum,  an  econo- 
mist, and  a  member  of  the  original  Network 
Study  Staff.  Also  detailed  to  the  Office  of 
Network  Study  is  Herbert  M.  Schulkind,  as- 
sistant chief  of  the  Broadcast  Bureau's  Rules 
&  Standard  Division.  Mr.  Schulkind  is  pre- 
paring the  proposed  findings  on  network 
must-buys.  He  was  not  a  staff  member. 

The  Network  Study  Staff  was  organized 
in  September  1955,  with  Dean  Roscoe  Bar- 
row of  the  U.  of  Cincinnati  Law  School  as 
director.  Working  with  an  appropriation  that 
totaled  $221,000,  Dean  Barrow  and  his  13- 
man  staff  compiled  a  sweeping  study  of  the 
television  broadcasting  industry  and  in  Oc- 
tober 1957  released  their  recommendations. 

The  abolition  of  option  time  was  one  such 
recommendation.  So  was  the  abolition  of 
must  buy  station  line-ups  and  the  practice 
of  network  spot  sales  divisions  acting  as 
representatives  for  stations  other  than  net- 
work-owned outlets. 

Among  other  recommendations  — ■  there 
were  37  of  them  —  it  was  suggested  that  ( 1 ) 
networks  be  licensed  by  the  FCC,  (2)  con- 
trols be  imposed  over  rate-making  to  prevent 
networks  from  influencing  affiliates  in  set- 


ting spot  rates,  (3)  multiple  ownership  be 
limited  to  three  vhf  outlets  in  top  25  mar- 
kets, (4)  all  stations  sales  required  to  be 
conducted  for  cash  so  applicants  other  than 
proposed  buyer  could  bid  for  station,  (5) 
networks  be  forced  to  make  public  all  affilia- 
tion agreements,  including  compensation 
agreements. 

The  Report  also  stated  that  there  was  a 
close  affinity  between  the  motion  picture 
"block  booking"  practice — declared  illegal 
in  the  Paramount  case — and  option  time.  It 
also  declared  that  there  was  a  strong  pos- 
sibility that  option  time  was  a  violation  per 
se  of  Sec.  1  of  the  Sherman  Act. 

Besides  Mr.  Baum,  two  other  members  of 
the  original  study  staff  are  members  of  the 
Office  of  Network  Study.  They  are  Ash- 
brook  P.  Bryant  and  James  F.  Tierney.  Both 
attorneys,  they  are  still  working  on  a  pro- 
gram report.  This  was  not  completed  in  time 
for  inclusion  in  the  original  Barrow  report. 

Listed  as  consultants  to  the  Office  of  Net- 
work Study  are  Dean  Barrow  and  Drs.  Louis 
H.  Mayo  and  Jesse  Markham.  The  last  two 
were  also  members  of  the  original  study 
staff. 

During  the  three  weeks  of  open  hearings 
on  the  Barrow  Report  last  spring,  the  Com- 
mission en  banc  heard  testimony  from 
network  officials,  station  owners,  multiple 
owners,  network  affiliate  committees  and 
station  representatives.  The  hearings  were 
concluded  by  Dean  Barrow. 

Old  Mansfield  Antitrust  Issue 
Questioned  in  Current  Transfer 

The  Mansfield  (Ohio)  News-Journal, 
which  was  denied  a  new  radio  station  grant 
by  the  FCC  in  1948  on  grounds  it  violated 
antitrust  laws  in  its  competitive  practices, 
was  notified  by  the  FCC  last  week  that  a 
hearing  is  necessary  for  the  newspaper's 
proposed  purchase  of  WCLW  Mansfield 
from  Frederick  Eckhardt  for  $45,000 
[Government,  Sept.  15]. 

The  McFarland  letter  sent  by  the  FCC 
last  week  followed  a  request  by  WMAN 
Mansfield  for  a  hearing  on  the  sale.  WMAN 
figured  in  the  FCC's  1948  decision  against 
the  newspaper  company. 

In  the  letter  last  week,  the  FCC  said  a 
substantial  question  "still  exists"  as  to 
whether  the  Mansfield  Journal  Co.  "engages 
and  will  continue  to  engage  in  activities  .  .  . 
inconsistent  with  the  Commission  policy 
on  treatment  of  controversial  issues,  and  in 
business  practices  tending  toward  the  su- 
pression  of  competition  and  the  attainment 
of  a  monopoly  in  advertising  and  news  dis- 
semination." 

The  FCC  said  it  is  unable  to  determine  at 
this  time  that  a  grant  of  the  sale  would  be  in 
the  public  interest  "in  the  light  of  the  his- 
tory of  Mansfield's  practices  as  reflected  in 
pleadings  and  the  record,  the  continued 

December  1,  1958    •    Page  71 


GOVERNMENT  CONTINUED 


STATIONS'  RECORD-KEEPING  EASED 

•  FCC  proposes  simpler,  more  streamlined  program  forms 

•  Craven  argues  FCC  shouldn't  dictate  any  specifications 


participation  in  the  activites  of  the  com- 
pany of  persons  who  have  been  closely  asso- 
ciated with  the  Mansfield  Journal  through- 
out the  years,  and  the  existence  of  unre- 
solved questions  pertaining  to  Mansfield's 
present  and  past  business  practices." 

The  newspaper  company,  denying 
WMAN's  charges,  held  that  company  poli- 
cies have  changed  since  the  death  of  the 
former  head  of  the  firm,  S.  A.  Horvitz,  on 
June  15,  1956,  and  that  his  three  sons — 
Harry  R.,  William  D.  and  Leonard  C. — had 
no  control  over  policy  until  his  death. 

The  FCC's  denial  of  a  broadcast  license 
to  the  Mansfield  Journal  Co.  in  1948  was 
made  on  grounds  the  company  violated  anti- 
trust laws  in  its  competitive  practices  with 
WMAN  and  with  WEOL  Elyria,  Ohio,  the 
latter  through  the  newspaper  company's 
affiliated  Lorain  (Ohio)  Journal.  The  FCC 
decision  was  supported  in  a  later  decision 
by  the  U.S.  Supreme  Court,  which  found 
the  Lorain  Journal  was  acting  illegally  in 
refusing  to  sell  advertising  to  those  who  also 
advertised  on  WEOL.  WMAN  charged  sim- 
ilar practices  by  the  Mansfield  News-Jour- 
nal against  WMAN. 

Triple  damage  suits  have  been  filed  against 
Mansfield  Journal  Co.  in  Ohio  federal  dis- 
trict court  under  antitrust  laws  by  WMAN 
($1,282,749,  filed  in  1952)  and  WEOL 
($938,000,  in  1951)  and  a  pre-trial  confer- 
ence in  the  WEOL  action  is  scheduled  Dec. 
18  in  Cleveland,  with  pre-trial  action  in  the 
WEOL  case  expetced  to  come  afterward. 

WCLW  has  broadcast  since  Dec.  30,  1957. 

Wisconsin  Stations  in  Doghouse 
For  Not  Attributing  NAM  Film 

The  FCC  last  week  renewed  the  licenses 
of  WKOW-AM-TV  Madison,  WFRV-TV 
Green  Bay  and  WNAM  Neenah-Menasha, 
all  Wisconsin,  but  reprimanded  KWOW-TV 
and  WFRV-TV  for  carrying  kinescopes  of 
the  "Kohler  hearings"  earlier  this  year  with- 
out disclosing  that  they  were  furnished 
by  National  Assn.  of  Manufacturers.  S.  N. 
Pickard,  who  votes  stock  in  WFRV-TV 
held  in  a  trusteeship,  is  owner  of  WNAM. 

The  FCC  said  that  although  licenses  are 
being  renewed,  the  letters  to  the  broadcast- 
ers on  the  violations  are  being  associated 
in  the  files  of  their  respective  stations  for 
"such  further  consideration  as  their  future 
operations  may  warrant." 

Some  two  dozen  tv  stations  were  charged 
by  the  FCC  with  carrying  the  films  made 
of  the  "Kohler  hearings"  before  a  special 
Senate  Labor-Management  Committee  last 
March  [Government,  April  21,  et  seq.]. 
Other  licensees  which  have  been  chastised 
for  telecasting  the  films  include  Storer 
Broadcasting  Co.  and  Westinghouse  Broad- 
casting Co.  WBC  has  protested,  in  its  own 
behalf,  the  action  [Government,  Nov.  3]. 

Airspace  Acts  on  KFDX-TV  Tower 

The  Airspace  Panel  of  the  Air  Co- 
ordinating Committee  last  week  recom- 
mended FCC  approval  of  a  tower  not  to 
exceed  1,049  feet  above  ground  for  ch.  3 
KFDX-TV  Wichita  Falls,  Tex.  The  tower 
would  be  located  west  of  Wichita  Falls. 
The  Airspace  Panel  also  recommended  an 
antenna  farm  for  that  location. 


The  FCC  last  week  proposed  to  simplify 
and  modernize  some  of  the  record-keeping 
required  by  broadcast  stations. 

In  a  notice  of  proposed  rulemaking,  the 
Commission  submitted  revised  program 
forms  which  substantially  change  some  of 
the  information  heretofore  required.  The 
changes  relate  to  Sec.  IV  of  broadcast  ap- 
plication forms  required  to  be  furnished 
when  applying  for  a  new  station,  for  license 
renewals  or  for  changes  in  ownership. 

The  Commission  asked  for  comments  on 
or  before  Jan.  19. 

Broadcasters  who  participated  in  working 
out  the  changes  with  FCC  staff  men  declared 
that  they  were  "delighted"  with  the  result. 
They  indicated  that  the  Commission  had 
gone  along  with  their  recommendations  in 
most  important  categories. 

The  notice  was  accompanied  by  a  six- 
page  dissent  by  Comr.  T.A.M.  Craven.  Mr. 
Craven  argued  that  the  Communications 
Act  and  the  First  Amendment  to  the  Con- 
stitution prohibits  censorship  of  radio-tv 
programs.  He  declared  the  Commission  is 
actually  telling  broadcasters  what  kinds  of 
programs  they  should  carry  through  the 
listing  of  program  categories  in  the  form. 

He  called  for  the  Commission  to  with- 
draw from  the  program  field  by  discontinu- 
ing the  use  of  program  proposals  as  one  of 
the  criteria  on  which  it  bases  approval  or 
disapproval  of  an  application.  He  declared 
that  the  FCC  should  call  only  for  program 
information  when  or  if  it  has  information 
that  the  law  is  being  violated. 

"Otherwise,"  Mr.  Craven  said,  "the  Com- 
mission should  leave  the  task  of  program- 
ming in  the  public  interest  exclusively  to  the 
licensee  where  it  belongs  as  a  matter  of 
right  and  duty." 

The  proposed  new  program  forms  are  the 
result  of  two  years'  work  among  a  com- 
mittee of  broadcasters,  the  Bureau  of  the 
Budget  and  an  FCC  liaison  group.  The 
Bureau  of  the  Budget  is  responsible  for 
overseeing  government  forms  which  busi- 
nessmen must  report  on  to  agencies. 

Broached  in  1956  •  The  idea  of  revising 
what  many  broadcasters  considered  out- 
moded program  information  was  broached 
more  than  two  years  ago.  It  came  to  a  head 
at  the  1956  NAB  convention.  At  that  time, 
all  members  of  the  FCC  agreed  that  changes 
should  be  made. 

In  the  intervening  24  months,  broad- 
casters and  FCC  staff  executives  had  many 
meetings.  A  proposed  revision  was  worked 
out  last  May,  but  broadcaster  objections 
caused  it  to  be  re-evaluated.  Last  week's 
proposal  was  the  result  of  further  consulta- 
tions between  the  broadcasters'  committee 
and  the  FCC. 

Three  new  categories  are  listed  in  the 
proposed  form.  These  are  "Public  Affairs," 
"Instructive,"  and  "Sporting  Events." 

Also  new  is  the  listing  for  spot  announce- 
ments. At  present  these  must  be  calculated 


on  a  14Vi  -minute  period  basis.  In  the 
proposed  new  form,  these  are  figured  on  an 
overall  weekly  basis  for  three  major  time 
periods— 6  a.m.-6  p.m.;  6-11  p.m.,  and  all 
other  hours.  This  also  calls  for  the  figuring 
of  the  average  number  of  spot  announce- 
ments per  15-minute  segment  and  the  num- 
ber of  such  segments  where  the  average 
is  exceeded.  Daytime  radio  stations  would 
be  permitted  to  limit  themselves  to  the  6 
a.m.-6  p.m.  category. 

The  definition  of  a  commercial  program 
has  been  revised.  At  present  any  14V2- 
minute  program  which  contains  any  amount 
of  commercial  copy  must  be  counted  as 
commercial;  in  the  proposed  form,  the  seg- 
ment is  changed  to  14  minutes — thus  provid- 
ing for  a  one-minute  spot  without  causing 
the  program  to  be  classified  as  commercial. 

The  definition  of  a  live  program  has  also 
been  amended;  at  present  if  a  live  program 
uses  recordings  in  whole  or  in  part,  it  must 
be  classified  recorded.  In  the  revised  pro- 
posals, a  program  which  is  live  at  least 
half  the  period  may  be  classified  live. 

Wire  commercial  and  wire  sustaining  have 
been  eliminated  entirely. 

Where  the  station  carries  promotional 
announcements  and  no  charge  is  made,  no 
classification  is  required.  At  present  all 
such  promotion  announcements  relating  to 
a  commercial  program  are  required  to  be 
classified  as  commercial. 

How  It  Should  be  Split  •  The  new  per- 
centage program  classifications  run  as  fol- 
lows: 

"(1)  Religious  (include  here  all  sermons, 
religious  news,  music  and  drama,  etc.). 

"(2)  Agricultural  (include  here  all  pro- 
grams containing  farm  or  market  reports  or 
other  information  specifically  addressed  to 
the  agricultural  population). 

"(3)  News  (include  here  news  reports  and 
commentaries). 

"(4)  Public  Affairs  (include  here  talks, 
discussions,  speeches,  forums,  panel  round 
table  and  other  programs  primarily  con- 
cerning current  local,  national  and  inter- 
national affairs  or  problems). 

"(5)  Instructive  (include  here  programs, 
not  classified  in  1  to  4,  involving  primarily 
the  discussion  of,  or  primarily  designed  to 
further  an  appreciation  of  or  understanding 
of,  literature,  music,  fine  arts,  history, 
geography,  and  the  natural  and  social 
sciences,  and  similar  programs  intended 
principally  to  instruct). 

"(6)  Entertainment  (include  here  all  pro- 
grams which  are  intended  primarily  as  enter- 
tainment, such  as  music,  drama,  variety, 
comedy,  quiz,  breakfast,  children's,  etc.). 

"(7)  Sporting  Events  (include  here  play- 
by-play  and  all  pre-game  and  post-game 
related  activities  whether  or  not  broadcast 
in  behalf  of  educational  institutions)." 

The  program  classification  continues  the 
educational  formula  asking  for  percentage 


Page  72    •    December  1,  1958 


Broadcasting 


Best  insurance  you  can  buy  against  long  periods  of  inter- 
rupted service.  With  an  elevator,  it's  possible  to  get  a  technician 
up  on  the  tower  fast  .  .  .  and  in  almost  any  kind  of  weather  ...  to 
locate  and  correct  trouble.  This  kind  of  fast  action  is  just  not 
possible  without  an  elevator,  especially  at  night  or  during  icy 
winter  weather. 

Easy  to  give  on-the-spot  supervision.  When  there's  work  being 
done  way  up  the  tower,  an  elevator  enables  you  to  supervise  and 
inspect  the  job  yourself,  get  a  first  hand  close-up  view  of  equip- 
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Greatly  simplifies  routine  maintenance.  Light  bulb  changes, 
fastener  and  paint  checks,  periodic  inspections  all  take  less  time, 
less  effort,  cost  less  money.  An  elevator  puts  men  on  the  job 
fresh  and  ready  to  work,  not  tired  after  a  long  climb. 

Dresser- ideco 

TOWER 
ELEVATOR 

assures  speedy,  safe  service, 
inspection   and  maintenance 


Dresser-Ideco  elevators  are  engineered  and  built  for  complete 
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tower.  The  system  is  completely  equipped  with  automatic  safety 
devices.  A  radio  control  system  eliminates  the  need  for  elevator 
wiring  circuits  on  the  tower,  greatly  simplifies  installation  and 
maintenance. 

An  elevator  is  practically  a  "must"  on  a  tall  antenna  tower. 
Dresser-Ideco  recommends  that  all  towers  in  the  700-foot  height 
range,  or  higher,  be  elevator-equipped,  and  suggests  under  certain 
circumstances  that  an  elevator  would  be  a  practical  investment 
in  a  tower  of  lesser  height. 

Plan  on  a  Dresser-Ideco  elevator  for  your  new  tower  or  in- 
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maintenance.  Write  us  for  Elevator  Bulletin  T-2. 

1   Write  for  this  new  Dresser-Ideco  Tower 
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antenna  tower  story. 


Dresser-Ideco  Company 

One  of  the  Dresser  Industries 


TOWER  DIVISION,  DEPT.  T-82 
875  MICHIGAN  AVE.,  COLUMBUS  8,  OHIO 
Branch  8909  So.  Vermont  Ave.,  Los  Angeles  44,  California 


(above)  A  toggle  switch  con- 
trols elevator  car  move- 
ments. The  standby  system 
switch  is  located  to  the  right 
of  the  battery  meter, 
(right)  Car  is  fitted  with 
spring-loaded  nylon  rollers 
which  engage  the  guide 
rails,  prevent  car  sway  and 
insure  smooth  operation. 


(right)  Rated  for  a 
load  of  750  pounds, 
will  comfortably  ac- 
commodate two  peo- 
ple.  Car  stops 
automatically  if  door 
is  opened,  will  not 
start  until  it  is 
closed.  Supported  by 
a  double  set  of  ca- 
bles, either  one  of 
which  will  hold  the 
car  and  its  full  load. 


U.  S.  Patents  Pending  Nos.  711703  and  711692 


GOVERNMENT  contused 


of  programs  prepared  for  or  in  behalf  of 
educational  organizations. 

Representing  the  broadcasters  was  a 
special  committee  of  the  Broadcasters  Ad- 
visory Committee  on  Federal  Reports,  head- 
ed by  Ben  Strouse,  WWDC-AM-FM  Wash- 
ington, D.  C. 

Other  members  of  the  committee  were 
Charles  J.  Truitt,  WBOC  Salisbury,  Md.; 
Thomas  G.  Tinsley,  WITH  Baltimore,  Md.; 
Robert  C.  Walker,  WCHV  Charlottesville, 
Va.;  Lawrence  H.  Rogers  II,  WSAZ-AM- 
FM-TV  Huntington,  W.  Va.;  Joseph  L. 
Brechner,  WERC  Erie,  Pa.;  Carl  J.  Burk- 
land,  WAVY  Norfolk,  Va.;  C.  T.  Lucey, 
WRVA  Richmond,  Va.;  E.  K.  Jett,  WMAR 
(TV)  Baltimore,  Md.;  John  Elmer,  WCBM 
Baltimore,  Md.:  Vincent  Wasilewski  NAB; 
Leon  Brooks,  CBS;  Thomas  E.  Ervin,  NBC; 
Joseph  Baudino,  Westinghouse  Broadcasting 
Co.;  William  C.  Koplovitz,  Federal  Com- 
munications Bar  Assn. 

Representing  the  Bureau  of  the  Budget's 
Office  of  Statistical  Reports  was  David  E. 
Cohn.  The  FCC's  group  was  headed  by 
Joseph  N.  Nelson,  chief  of  the  Broadcast 
Bureau's  Renewal  &  Transfer  Div. 

Charges  FCC  Dictates  •  Comr.  Craven's 
dissent  hit  what  he  called  the  FCC's  practice 
of  "consistently"  censoring  broadcast  sta- 
tions' programming  by  among  other  things 
"dictating  the  program  pattern  to  be  fol- 
lowed by  all  stations."  This  is  done,  he 
claimed,  through  the  establishment  of  pro- 
gram categories  in  the  application  forms. 


Mr.  Craven  continued: 

"The  establishment  of  program  categories, 
the  Commission  has  long  insisted,  falls  en- 
tirely within  its  regulatory  powers  since 
these  categories  serve  merely  as  guideposts 
for  the  applicants  and  need  not  be  followed. 
Such  argument  sounds  quite  reasonable  to 
anyone  not  familiar  with  the  practical  ap- 
plications of  these  'guideposts,'  or  the  'lifted 
eyebrow'  technique  used  by  this  administra- 
tive agency.  But  to  one  whose  broadcast 
experience  has  been  more  practical  than 
theoretical,  it  is  obvious  that  no  licensee 
is  free  to  program  according  to  his  personal 
opinion  as  to  what  constitutes  the  best  pub- 
lic service  when  he  knows  full  well  that 
his  views  are  destined  to  be  evaluated  in  the 
light  of  pre-conceived  and  pre-stated  opin- 
ions of  the  regulating  agency." 

The  Commission's  position  is  both  "illegal 
and  impractical,"  Mr.  Craven  added.  "For, 
here  the  Commission  prescribes  what  pro- 
grams it  considers  to  be  in  the  best  interest 
of  the  public  and,  by  this  prescription, 
creates  either  an  artificial  demand  or  an 
artificial  need,  or  both — which  does  violence 
to  principles  of  freedom  of  expression;  to 
the  clear  statutory  principle  that  choice  of 
programs  is  the  licensee's  exclusive  duty 
and  responsibility;  to  every  social  aspect  of 
programming  as  it  applies  to  the  varying 
tastes,  customs,  needs  and  demands  of  the 
many  communities  of  this  nation;  and  to 
the  economic  well-being  of  the  stations 
themselves." 


HARRIS  COMMITTEE 
ENDS  CH.  4  TEMPEST 

•  Rumor  source  still  unsolved 

•  Year  end  report  forthcoming 

The  House  Legislative  Oversight  Subcom- 
mittee last  Wednesday  (Nov.  26)  wrote 
finis  to  its  investigation  of  the  FCC's  grant 
of  ch.  4  Pittsburgh — and  to  all  other  cases 
— without  finding  out  who  started  rumors  of 
alleged  bribes. 

After  two  weeks  of  testimony  on  whether 
former  FCC  Chairman  George  C.  McCon- 
naughey  solicited  or  was  offered  bribes  total- 
ing $250,000  for  his  vote  [Government, 
Nov.  24,  17],  last  week's  hearing  was  called 
to  attempt  to  determine  if  the  rumors  were 
"started  deliberately."  Three  witnesses.  Earl 
F.  Reed,  Lee  W.  Eckels  and  George  Sutton 
repeated  under  oath  what  they  previously 
had  told  the  subcommittee.  Messrs.  Sutton 
and  Eckels  were  in  direct  conflict  in  their 
testimony,  while  a  fourth  witness,  William 
Matta,  contradicted  testimony  given  by  Mr. 
Reed. 

Testifying  Wednesday,  Mr.  Reed,  presi- 
dent of  winning  applicant  Tv  City  Inc.  after 
its  merger  with  Hearst-WCAE  Pittsburgh, 
repeatedly  told  the  subcommittee  that  he 
did  not  remember  who  first  told  him  of  the 
alleged  bribes.  "If  I  knew  where  I  heard 
these  things,  I  would  tell  you,"  he  stated. 

He  said  he  first  heard  the  rumor  Mr.  Mc- 
Connaughey  was  to  receive  $200,000  from 
Hearst  sometime  before  the  June  3,  1957, 
oral  argument  before  the  Commission.  He 
first  learned  of  a  second  rumor — that  Mr. 
McConnaughey  had  solicited  $50,000  from 
Tv  City — June  3  or  4,  1957,  Mr.  Reed 
stated. 

Several  other  witnesses  testified  they  first 
heard  of  the  bribe  rumors  from  or  through 
Mr.  Reed,  to  which  Subcommittee  Chair- 
man Oren  Harris  (D-Ark.)  referred  when 
he  told  the  witness:  "Everything,  very  frank- 
ly, points  in  a  certain  direction  .  .  ."  regard- 
ing the  source  of  the  rumors. 

Mr.  Reed  again  testified,  as  he  did  two 
weeks  ago,  that  Mr.  Matta  was  the  only 
person,  although  not  the  first,  he  could 
specifically  remember  telling  him  of  the  al- 
leged bribe  solicitations.  Subcommittee 
Chief  Counsel  Robert  Lishman,  after  read- 
ing Mr.  Matta's  testimony  of  Monday  that 
he  (Matta)  did  not  tell  Mr.  Reed  of  the  al- 
leged bribes,  asked  Mr.  Reed  if  he  wanted 
to  change  his  statement.  "No,  I  don't  wish 
to  change  my  testimony,"  the  witness  re- 
plied. 

Mr.  Matta,  one  of  three  applicants  for  ch. 
4  who  withdrew  after  being  paid  $50,000  in 
expenses,  testified  Mr.  Reed  had  in  fact  told 
him  of  the  alleged  Hearst  bribe.  He  said  Mr. 
Reed  stated  Mr.  McConnaughey  had  told  of 
the  alleged  Hearst  offer  during  a  party  in 
New  York.  The  bribe  rumors,  Mr.  Matta 
stated,  were  one  of  the  considerations  in- 
volved in  the  decision  to  withdraw  his  ap- 
plication. (A  previous  witness  and  applicant 
for  ch.  4,  Scott  Fink,  also  attributed  the 
withdrawal  of  his  application  to  the  rumors.) 

Mr.  Reed  also  stated,  in  answer  to  re- 
peated questions,  that  he  did  not  remember 


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Page  74    •    December  1,  1958 


Broadcasting 


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GOVERNMENT  continued 


AIR  RATION  PLANS 

Remember  when  you  had  to  have  a 
priority  to  get  a  telephone  installed  in 
your  home?  Remember  when  your 
Western  Union  telegram  or  your  long 
distance  telephone  call  had  to  take  its 
place  in  the  bureaucratic  priority  line- 
up? 

Well,  echoes  of  those  days  pepped 
up  in  an  announcement  by  the  Office 
of  Civilian  &  Defense  Mobilization 
that  a  guide  had  been  issued  to  assist 
government  agencies  and  private  users 
planning  to  use  electrical  communi- 
cations during  wartime  or  a  national 
emergency.  The  order,  Defense  Mob- 
ilization Order  IX-4,  states  that  a 
communications  agency  will  be  re- 
sponsible for  determining  and  allo- 
cating priorities  for  the  use  of  com- 
munications services  by  government 
and  private  users. 

These  include  radio  frequencies, 
common  carrier  international  radio 
and  cable  facilities  and  domestic  tele- 
phone and  telegraph  services.  Leo  A. 
Hoegh,  director  of  OCDM,  empha- 
sized that  rules  and  regulations  of  the 
FCC  are  not  affected.  Private  users 
would  continue  to  apply  to  the  Com- 
mission for  radio  frequency  assign- 
ments. 


REMOVING  TEMPTATION 

FCC  Chairman  John  C.  Doerfer, 
under  attack  last  winter  for  accepting 
honorariums  from  the  broadcasting 
industry,  last  week  informed  his  at- 
tacker— the  Legislative  Oversight  Sub- 
committee— the  Commission  plans  to 
recommend  that  Congress  outlaw  the 
practice. 

In  a  letter  to  Rep.  Oren  Harris  (D- 
Ark.),  subcommittee  chairman,  Comr. 
Doerfer  also  said  the  FCC  plans  to 
recommend  a  change  in  Sec.  409  (c) 
of  the  Communications  Act  "to  pro- 
hibit any  person  (except  as  authorized 
by  law)  from  making  a  presentation 
to  the  commissioners  except  on  the 
record." 

The  subcommittee  has  uncovered 
many  instances  of  ex  parte  contacts 
and  alleged  attempts  to  influence  the 
Commission  in  its  year-long  investiga- 
tion of  the  FCC  and  other  agencies. 
The  new  Commission  recommenda- 
tion would  apply  to  members  of  Con- 
gress. At  present,  the  law  specifically 
prohibits  behind-the-scenes  representa- 
tions by  persons  who  have  assisted  in 
preparing  an  applicant's  case  or  who 
appeared  before  a  hearing  examiner. 


who  first  told  him  the  (1)  FCC  was  split 
3-3  for  Tv  City  and  Hearst  and  (2)  that 
Messrs.  McConnaughey  and  Sutton  planned 
to  form  a  law  association.  Both  pieces  of 
information  came  to  him  via  telephone  the 
night  of  June  3,  1957,  he  said. 

Rep.  Harris  countered  that  this  seemed 
to  him  "perfectly  ridiculous  that  you  [Reed] 
can  remember  everything  else  about  this 
but  cannot  remember  where  you  heard  this 
important  information."  Mr.  Reed,  when 
asked  if  a  certain  individual  was  the  party 
that  called,  repeatedly  replied:  "I  have  no 
idea  where  I  got  the  information." 

Messrs.  Eckels,  Tv  City  official,  and  Sut- 
ton, former  Tv  City  attorney,  were  recalled 
by  the  subcommittee  in  its  attempt  to  find 
out  if  Mr.  Sutton  was  discharged.  Mr. 
Eckels  again  stated  that  he  told  Mr.  Sutton 
at  a  June  4,  1957,  luncheon  the  attorney 
no  longer  would  represent  the  tv  applicant 
or  its  radio  station,  KQV  Pittsburgh.  "I  not 
only  claim  it,  I  did  tell  him"  he  (Sutton) 
was  discharged,  Mr.  Eckels  emphasized.  He 
also  claimed  the  3-3  tie  vote  was  discussed. 

Mr.  Sutton  denied  that  he  was  either  fired 
or  the  Commission  vote  was  discussed  with 
Mr.  Eckels  on  June  4.  He  said  he  first 
learned  of  the  Commission  vote,  taken  June 
3  immediately  after  the  oral  argument,  a 
week  or  10  days  later.  And,  to  this  day, 
he  claimed,  he  has  never  been  discharged 
by  Tv  City. 

At  the  close  of  the  Wednesday  session, 
Rep.  Harris  announced  the  subcommittee's 
lengthy,  stormy  hearings  on  several  FCC 
matters  were  concluded.  He  said  the  sub- 
committee would  meet  in  executive  session 
Dec.  10  to  consider  its  report,  due  for  re- 
lease by  the  end  of  the  year  [Government, 
Nov.  24]. 

Page  76    •    December  1,  1958 


Withdrawal  of  Protest  Denied, 
KISD  Will  Seek  Review  by  FCC 

Commission  review  of  an  examiner's 
denial  of  a  request  by  KISD  Sioux  Falls, 
S.  D.,  that  it  be  allowed  to  withdraw  its 
protest  of  a  station  sale  will  be  asked  by 
KISD,  it  was  learned  last  week. 

FCC  Chief  Hearing  Examiner  James  D. 
Cunningham  denied  KISD's  petition  to  with- 
draw its  protest  against  the  sale  of  51%  of 
KIHO  Sioux  Falls  by  James  A.  Saunders 
to  William  F.  Johns  Jr.  for  $9,000,  giving 
Mr.  Johns  sole  ownership  of  the  station 
[At  Deadline,  Nov.  24]. 

KISD  last  week  said  that  while  its  next 
action  will  be  to  ask  for  more  time  to  reply 
to  the  examiner's  action,  it  intends  ultimate- 
ly to  ask  the  FCC  to  review  the  decision. 
The  station  said  the  positions  taken  by  the 
Broadcast  Bureau — whch  opposed  the  re- 
quested withdrawal  of  protest — and  the  ex- 
aminer represent  a  "whole,  brand  new  idea." 
The  decision  is  a  departure  from  present 
policy  and  the  FCC  is  "faced  with  deciding 
whether  it  is  going  to  adopt  a  new  policy" 
in  such  decisions,  KISD  added. 

FCC  approved  the  sale  without  hearing 
on  June  26  [For  the  Record,  July  7], 
KISD  protested  July  21  and  the  FCC  des- 
ignated the  transfer  for  hearing  Aug.  20 
[Government,  Aug.  25],  adopting  issues 
raised  by  KISD  on  Mr.  Johns'  financial 
qualifications;  whether  Mr.  Johns'  proposed 
programs  would  serve  the  needs  and  in- 
terests of  the  Sioux  Falls  area,  whether 
transfer  of  control  had  actually  taken  place 
prior  to  FCC  consent,  whether  Mr.  Johns 
already  controlled  KIHO,  whether  Mr. 
Johns  was  operating  with  practices  "cal- 
culated to  deceive  or  defraud"  listeners,  and 
on  Mr.  Johns'  character  qualifications. 

Examiner  Cunningham's  decision  held 
that  a  Sept.  30  agreement  under  which  Mr. 
Johns  agreed  to  pay  a  total  of  $10,000  to 
KISD  is  a  private  settlement  and  that  the 
issues  raised  by  KISD  are  a  matter  of  the 
public  interest.  His  decision  tacitly  agreed 
with  the  Broadcast  Bureau's  position  that 
KISD  is  now  duty-bound  to  carry  its  "full 
burden"  in  the  proceeding.  The  examiner 
concluded  that  while  the  FCC  in  previous 
cases  has  allowed  protestants  to  withdraw 
after  cash  settlement,  "none  involved  the 
serious  character  questions  here  presented." 

Mr.  Johns  and  his  father  William  F. 
Johns  Sr.  also  own  WMIN-AM-FM  St. 
Paul,  WOSH  Oshkosh,  Wis.,  and  KRIB 
Mason  City,  Iowa. 

O'Hara  Opening  D.  C.  Law  Office 

Rep.  Joseph  P.  O'Hara  (R-Minn.)  last 
week  announced  plans  to  open  a  law  office 
in  Washington  following  his  retirement  from 
Congress,  Dec.  31.  He  will  be  located  in  the 
World  Center  Bldg.  (telephone  Executive 
3-3000),  beginning  Jan.  3,  1959.  Rep. 
O'Hara,  a  member  of  the  House  Commerce 
Committee  and  its  Legislative  Oversight 
Subcommittee,  has  been  a  congressman  for 
18  years.  He  did  not  seek  re-election,  an- 
nouncing his  plans  to  retire  at  the  end  of 
the  current  session  last  summer. 


FCC  Starts  Action  to  Deny 
Request  of  Gov.  McNichols 

The  FCC  by  majority  decision  last  week 
directed  the  Commission  staff  to  prepare  a 
document  looking  toward  denial  of  rule- 
making issued  July  29,  1957,  proposing  low- 
power  tv  "repeater"  stations  on  vhf  and  uhf 
to  pick  up  and  retransmit  locally  the  pro- 
grams of  outside  tv  stations  and  for  termi- 
nation of  that  proceeding. 

In  such  actions  the  FCC  reserves  the  right 
to  change  its  mind  upon  its  final  decision. 

The  rulemaking  was  instituted  at  the  re- 
quest of  Gov.  Steve  McNichols  of  Colorado 
as  a  means  of  furnishing  tv  service  to  re- 
mote and  sparsely  settled  areas. 

Still  outstanding  is  rulemaking  issued  June 
27,  1957,  proposing  authorization  of  uhf 
"boosters"  for  tv  licensees  to  fill  shadowed 
areas. 

The  FCC  on  May  22  encompassed  the  tv 
"booster"  and  "repeater"  questions  in  blan- 
ket rulemaking  to  elicit  information  on 
CATV  systems,  boosters  and  repeaters, 
translators  and  tv  satellite  stations  [Govern- 
ment, May  26]. 

Fm  Denied  2nd  Class  Mailing 

An  fm  station's  program  guide  has  been 
declared  ineligible  for  second  class  mailing 
privileges  in  a  Post  Office  Dept.  ruling  in 
Washington.  Charles  D.  Ablard,  judicial 
officer  of  the  Post  Office,  overruled  a  hear- 
ing examiner's  recommendation  and  held 
that  the  program  guide  of  WFMR  (FM) 
Milwaukee  is  essentially  advertising  ma- 
terial and  thus  precluded  by  law  from  sec- 
ond class  mailing  privileges.  The  second 

Broadcasting 


William  Sadler,  Chief  Engineer,  KSTP,  and  Howard  Carlson,  Transmitter  Supervisor,  check  performance  of  the  new  BTA-50G  Transmitter. 

"I  have  been  very  much  impressed  by  our 
BTA-50G's  long-term  stability" 

Says  William  Sadler,  Chief  Engineer,  KSTP,  St.  Paul 


"Our  50  KW  Ampliphase  Transmitter  has  provided  outstanding 
savings  in  installation  costs,  and  reduced  power  bills!" 

Installation  of  the  RCA  Type  BTA-50G  Ampliphase  Transmitter  at  KSTP, 
St.  Paul,  was  accomplished  in  three  weeks  under  the  supervision  of  William 
Sadler,  Chief  Engineer.  The  15-foot  long  BTA-50G  was  placed  along  one  face 
of  the  octagonally  shaped  transmitter  room  at  KSTP,  while  the  old  50  KW 
composite  transmitter  occupies  approximately  one-half  of  the  remaining 
wall  area. 

Since  the  BTA-50G  went  into  operation  at  KSTP  there  has  been  an  outstand- 
ing reduction  in  power  cost.  Smaller  size  of  the  Ampliphase  Transmitter  has 
reduced  maintenance  time  and  expense. 

Stability  of  the  BTA-50G  Transmitter,  a  most  important  factor  in  50  KW 
operation,  has  really  sold  KSTP  on  the  Ampliphase  system  of  modula- 
tion. The  dual  exciter-modulator  units  assure  stable  and  continuous  service. 
As  a  result,  W-GTO,  Cypress  Gardens,  Florida,  a  KSTP  affiliate,  has  pur- 
chased a  BTA-50G  Transmitter. 

For  installation  and  operating  savings,  streamlined  improved  program 
coverage,  the  best  sound  possible,  you  need  the  RCA  BTA-50G.  Now 
in  daily  operation  at  five  stations.  See  your  RCA  Broadcast  repre- 
sentative. In  Canada:  write  RCA  VICTOR  Company  Limited. 


The  BTA-50G  occupies  less  than  15  feet  of  wall  space,  as  seen  at  the  right.  At 
the  left,  a  portion  of  the  old  composite  50  KW  tran'mirter  can  be  seen  which 
takes  up  approximately  2'/2  times  as  much  wall  space,  as  the  Ampliphase  Transmitter 


Layout  of  wall-mounted  switchgear. 
Heavy  components  are  installed  at  floor 
level  which  eliminates  need  for  reinforc- 
ing the  tile  wall. 


Note  generous  oversize  plate  tuning 
capacitor  shown  in  this  view  of  William 
Sadler  inspecting  the  right-hand  PA 
cabinet. 


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GOVERNMENT 


CONTINUED 


class  privilege  is  a  form  of  subsidy,  ac- 
cording to  the  Post  Office,  and  the  WFMR 
program  guide  does  not  qualify.  At  least 
one  other  program  guide,  that  of  a  tele- 
vision station,  also  has  been  declared  in- 
eligible for  second  class  mailing. 

AT&T,  WU  Get  Rate  Boost 
In  Spite  of  All-Media  Protests 

The  FCC  last  week,  despite  protests  from 
NAB,  news  wire  services,  American  News- 
paper Publishers  Assn.  and  others,  author- 
ized interim  increases  in  tariffs  for  private 
line  teletypewriter  services  by  American 
Telephone  &  Telegraph  Co.  and  Western 
Union,  effective  tomorrow  (Dec.  2). 

Groups  using  the  services  had  asked  a 
90-day  suspension  of  the  new  tariffs.  The 
new  rates,  an  increase  of  $8.5  million  a  year 
for  AT&T  and  $4.2  million  for  WU, 
originally  were  scheduled  to  go  into  effect 
today.  They  were  suspended  one  day,  how- 
ever, for  action  requiring  the  two  carriers 
to  keep  records  of  the  increased  revenues 
for  possible  refunds  when  the  FCC  makes 
a  final  decision  in  its  two-year-old  investi- 
gation, which  is  to  determine  among  other 
things  whether  the  new  rates  are  lawful. 

AT&T  originally  had  filed  for  an  increase 
totaling  $11  million  and  WU  for  $6.7  mil- 
lion, but  they  were  denied  by  the  Com- 
mission, which  then  accepted  the  revised 
figures. 

FCC  said  its  preliminary  findings  in  the 
investigation  support  "the  need  for  some 
increases  on  an  interim  basis"  for  private 
line  teletypewriter  rates. 

NAB  and  others  had  charged  the  boosts 
would  tend  to  restrict  the  free  flow  of  news 
since  higher  costs  would  force  small  radio 
stations  and  newspapers  to  curtail  or  dis- 
continue their  news  agency  services. 

Court  Sets  Boston  Deadline 

FCC  has  been  given  to  Dec.  15  to  des- 
ignate the  Boston  ch.  5  case  for  rehearing. 
The  U.S.  Court  of  Appeals  told  the  Com- 
mission to  either  set  the  case  for  hearing  by 
that  date  or  tell  why.  This  was  the  court's  re- 
sponse to  an  FCC  notice  of  last  month 
that  it  was  still  investigating  the  case  [Gov- 
ernment, Nov.  10].  The  Appeals  Court  re- 
manded the  Boston  ch.  5  case  last  July  for 
investigation  of  influence  charges  and  asked 
for  interim  status  reports. 

Houma  CP  to  St.  Anthony  Corp. 

The  FCC  last  week  made  effective  im- 
mediately an  initial  decision  of  early  No- 
vember and  granted  the  application  of  St. 
Anthony  Television  Corp.  for  a  tv  construc- 
tion permit  in  Houma,  La.  The  grant  in 
Houma  was  for  ch.  11.  Originally,  Mitchell 
Wolfson  and  Sidney  Meyer,  owners  of 
WTVJ  (TV)  Miami,  Fla.,  and  WLOS-AM- 
TV  Asheville,  N.  C,  had  also  applied  for 
this  facility. 

FCC  Supported  on  Interference 

A  federal  court  has  put  teeth  into  the 
FCC's  campaign  to  eliminate  unlicensed 
and  uncertified  electronic  heating  equipment 
in  industrial  areas  which  interferes  with  ra- 
dio and  tv  broadcast  reception.  At  the  same 
time,  the  FCC's  Field  Engineering  &  Moni- 


toring Bureau  issued  a  bulletin  indicating 
concern  about  interference  to  radio-tv  from 
similar  heating  equipment,  reported  to  num- 
ber in  the  hundreds  in  the  New  York  area. 

Judge  Frederick  V.  P.  Bryan  of  the  U.S. 
District  Court  for  the  Southern  District  of 
New  York  last  week  ordered  Emar  Separa- 
tor Co.,  New  York,  which  uses  heat  from 
radio  frequency  generators  in  processing 
plastic  material  into  articles  of  wearing 
apparel,  to  cease  operating  its  equipment  in 
defiance  of  an  FCC  cease  and  desist  order 
issued  last  month. 

Minneonto  Seeks  8  Translators 
To  Provide  Intl.  Falls  Signal 

Minneonto  Tv  Inc.  has  filed  applications 
for  eight  translator  stations  with  the  FCC  to 
serve  as  a  two-channel  station  and  relay 
system  between  Duluth  and  International 
Falls,  Minn.  The  system  "has  been  designed 
to  cover  the  majority  of  the  population  in 
Virginia  and  the  sparsely  populated  area 
between  Virginia  [Minn.]  and  International 
Falls  .  .  ."  according  to  the  applications. 
The  translators  are  planned  as  a  substitute 
for  a  tv  station  on  ch.  11  (KIFS  [TV])  at 
International  Falls  granted  Minneonto  by 
the  FCC. 

The  proposed  translator  operation  would 
relay  the  signals  of  ch.  3  KDAL-TV  and 
ch.  6  WDSM-TV,  both  Duluth,  140  miles 
by  establishing  two  translators  each  at  Vir- 
ginia (chs.  72  and  74),  Orr  (chs.  80  and 
82),  Kabetogama  (chs.  76  and  78)  and  Inter- 
national Falls  (chs.  71  and  73). 

Single  Tv,  Am  Grants  Made 

The  FCC  last  week  granted  Rocket  City 
Television  Inc.,  Huntsville,  Ala.,  a  construc- 
tion permit  for  a  new  tv  station  to  operate 
on  ch.  31.  At  the  same  time,  the  Com- 
mission granted  Harold  J.  Arnoldus,  Page, 
Ariz.,  a  construction  permit  for  a  new  am 
outlet  on  1340  kc  with  250  w.  The  Com- 
mission noted  that  Page  is  still  under  con- 
struction as  part  of  a  dam  project.  For 
other  FCC  actions  of  last  week,  see  For  The 
Record,  page  99. 

Explain  Delay,  FCC  Tells  WSBR 

WSBR  Warwick-East  Greenwich,  R.  I., 
was  informed  by  the  FCC  last  week  that 
unless  it  replies  within  30  days  requesting 
a  hearing,  its  application  for  time  to  com- 
plete construction  will  be  dismissed,  its 
construction  permit  cancelled  and  call  let- 
ters deleted.  Also,  the  application  for  trans- 
fer of  control  of  WSBR  to  Milton  E.  Mitler 
(WADK  Newport,  R.I.)  would  require  a 
hearing,  according  to  the  FCC,  on  the  issue 
of  duopoly. 

ABC  Ch  icago  Stations  Renewed 

The  licenses  of  ABC's  broadcast  proper- 
ties in  Chicago— WENR-FM,  WBKB  (TV) 
and  50%  of  WLS — were  renewed  last  week 
by  the  FCC.  But  the  renewals  were  made 
"without  prejudice"  to  whatever  the  FCC 
may  decide  when  it  makes  its  final  conclu- 
sions on  its  Network  Study  (Barrow)  Re- 
port and  on  related  studies  and  inquiries 
now  being  considered  or  conducted  by  the 
Commission.  The  other  50%  of  WLS  is 
owned  by  Prairie  Farmer  Publishing  Co. 
(Prairie  Farmer). 


Page  78    •    December  1,  1958 


Broadcasting 


how  much 
are  you 

paying  for 

socialism  ? 


You  wouldn't  knowingly  pay  a  cent  toward  socializing 
the  U.S.A.  You've  seen  what  happens  to  the  rights  and 
freedoms  of  the  individual  in  other  countries  when 
government  takes  over  and  runs  things. 

Yet  you  and  other  Americans  have  already  paid 
more  than  five  and  a  half  billion  dollars  in  taxes  toward 
the  socializing  of  the  electric  light  and  power  business. 
So-called  "public  power"  has  now  put  control  of  almost 
1/5  of  the  country's  electricity  in  government's  hands. 

And  that's  just  the  beginning.  The  federal  "public 
power"  pressure  groups  are  pushing  the  idea  that  Con- 
gress should  spend  another  ten  billion  dollars  to  carry 
this  grab  farther  — with  taxes  to  be  collected  from  you. 


And  it's  all  so  unnecessary.  For  America's  many 
independent  electric  light  and  power  companies  are 
able  — and  ready  — to  supply  the  electricity  the  nation 
needs— without  spending  a  cent  of  your  taxes. 

The  reason  this  socialism  by  taxation  goes  on  is 
simply  that  most  people  don't  know  about  it.  So  you 
ean  help  halt  it  by  spreading  the  word. 

As  soon  as  enough  people  know  that  their  taxes  are 
being  used  to  buy  socialism,  they  will  stop  it. 

WHEN  "PUBLIC  POWER"  WINS -YOU  LOSE! 

Every  time  the  lobby  for  federal  "public  power"  pushes 
another  government  electricity  project  through  Congress, 
you  are  taxed  to  pay  the  bill. 


America's  Independent  Electric  Light  and  Power  Companies 

Company  names  on  request  through  this  magazine 


Broadcasting 


December  1,  1958   •    Page  79 


It's  this  easy 

to  get  programs  and  sponsors  together,  anytime 

When  television  programs  and  commercials  are  recorded  on  Videotape*,  they  can  be  scheduled  to  run  in 
almost  any  combination  and  at  any  time.  Stations  can  dovetail  schedules  for  local,  network  and  special 
events  quickly  and  easily.  "Live"  spots  can  be  run  at  any  availability.  And  both  can  be  timed  to  reach 
pre-selected  audiences. 

And  with  Videotape,  stations  can  plan  more  "local  live"  programs. ..  increase  the  number  of  "local  live" 
commercials. . .  build  up  station  income. 

But  this  is  just  part  of  the  story.  Let  us  tell  you  how  completely  the  Ampex  VR-1000  Videotape  Recorder  is 
changing  the  face  of  television.  Write  today. 

CONVERTS  TO  COLOR  ANYTIME  •  LIVE  QUALITY  «  IMMEDIATE  PLAYBACK  •  PRACTICAL  EDITING  •  TAPES  INTERCHANGEABLE  •  TAPES  ERASABLE,  REUSABLE  •  LOWEST  OVERALL  COST 


850    CHARTER    STREET,   REDWOOD    CITY,  CALIFORNIA 

Offices  in  Principal  Cities 


Ampex 


CORPORATION 


professional 
products  division 


*TM   AM  PCX  CORP. 


GOVERNMENT  continued 


Hammell,  Four  Firms 
Hit  in  FTC  Complaint 

Arthur  Hammel  and  four  New  York  firms 
of  which  he  is  an  official  were  charged  by 
the  Federal  Trade  Commission  last  Wednes- 
day (Nov.  26)  "with  using  misrepresenta- 
tion to  sell  such  advertising  promotional 
plans  as  'a  millionaire's  weekend  trip  to 
Las  Vegas'  to  radio  and  television  stations." 
The  companies  cited  were  Advertisers 
Assoc.  of  America  Inc.,  Teleradio  Adver- 
tisers Inc.,  United  Publicity  Inc.  and  Tele- 
radio  Advertisers  ("the  trade  name  of  Mr. 
Hammell"),  all  of  350  Fifth  Ave. 

The  FTC  complaint  also  said  other  "typ- 
ical" contests  sponsored  by  Mr.  Hammell 
were  "juvenile  delinquency  essay  contest" 
and  "safety  on  the  highway  essay  contest." 
The  FTC  said  the  complaint  charged  that 
Mr.  Hammell,  "through  the  firms'  salesmen, 
enters  into  contracts  for  his  advertising  plans 
with  the  stations  and  local  merchants.  The 
latter  are  to  receive  radio  and  tv  advertising 
for  their  businesses  while  the  stations  are  to 
receive  certain  percentages  of  the  merchants' 
payments.  Mr.  Hammell  promises  to  provide 
the  advertising  scripts  as  well  as  the  prizes. 

"...  The  firms  made  false  claims  to  both 
the  stations  and  merchants  when  selling 
these  plans.  For  example,  the  stations  are 
led  to  believe  that  all  checks  obtained  from 
merchants  will  be  made  payable  to  them. 
In  reality,  many  checks  were  made  payable 
to  the  respondents,  [and]  without  authority 
they  endorsed  some  made  jointly  payable 
to  them  and  the  stations  and  kept  the  sta- 
tion's share." 

FTC  said  "Teleradio  advertisers  and  its 
affiliates  are  further  charged  with  falsely 
claiming  that  they  will  provide  free  trips  to 
Las  Vegas  or  a  cash  substitute,  advertise  the 
promotion  in  local  newspapers,  or  exhibit 
subscribers'  merchandise  on  television." 

Other  false  claims  charged  by  the  com- 
plaint, FTC  said,  included:  "That  they 
would  change  each  merchant's  commercial 
copy  monthly;  each  merchant  would  be  fur- 
nished an  attractive  display  bearing  the  ra- 
dio station's  call  letters;  all  leading  business- 
men in  the  area  were  participating;  that 
backdrop  tv  advertising  conformed  to  a 
sample  shown  to  subscribers;  that  the  firm's 
salesmen  were  agents  of  the  stations,  and 
that  only  one  business  of  a  kind  in  a  spec- 
ified area  would  be  permitted  to  sponsor  the 
plan." 

FTC  granted  the  parties  30  days  to  file  an 
answer  and  scheduled  a  hearing  Jan.  21, 
1959,  in  Washington. 

Empire  State  Bldg.  representatives  re- 
ported Wednesday  Mr.  Hammell  is  no  long- 
er a  tenant  there.  The  office  of  Arthur  Ham- 
mell at  80  Eighth  Ave.,  New  York,  reported 
Mr.  Hammell  has  been  ill  for  a  week  and 
could  not  be  reached  for  comment. 

Norman  D.  Levy,  an  attorney  in  the  Em- 
pire State  Bldg.  who  said  he  has  served  as 
counsel  for  Mr.  Hammell,  said  all  comment 
would  be  withheld  until  the  FTC  complaint 
has  been  received.  He  declined  to  say  wheth- 
er the  four  firms  named  in  the  FTC  com- 
plaint are  active  now,  but  he  did  say  they 
have  not  been  corporately  dissolved. 

Broadcasting 


UPCOMING 


December 

Dec.  2:  NAB,  Broadcasting  Hall  of  Fame  advisory 
committee,  NAB  headquarters,  Washington. 

Dec.  2-4:  Electronic  Industries  Assn.,  quarterly 
meeting,  Roosevelt  Hotel,  New  York. 

Dec.  4:  NAB,  Tv  film  committee,  NAB  head- 
quarters, Washington. 

Dec.  13:  Connecticut  UPI  Broadcasters,  winter 
meeting,  Commodore  McDonough  Inn,  Middle- 
town. 

Dec.  15:  NAB,  Broadcasting  engineering  con- 
ference committee,  Mayflower  Hotel,  Wash- 
ington. 

Dec.  16:  NAB,  convention  committee,  NAB  head- 
quarters, Washington. 

Dec.  17:  NAB,  ad  hoc  committee  on  editorializ- 
ing, NAB  headquarters,  Washington. 

January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Claremore. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference,  Detroit. 

Jan.  28-29:  Georgia  Radio  &  Tv  Institute,  U.  of 
Georgia,  Henry  W.  Grady  School  of  Journal- 
ism, Athens. 

Jan.  29:  ANA,  annual  cooperative  advertising 
workshop,  Hotel  Pierre,  New  York. 

February 

Feb.  5-8:  High  Fidelity  Music  Show,  Shoreham 
Hotel,  Washington. 

Feb.  8-14:  National  Advertising  Week. 

Feb.  24-25:  NAB,  conference  of  state  broadcaster 
association  presidents,  Shoreham  Hotel,  Wash- 
ington. 

March 

March  15-18:  NAB,  annual  convention,  Conrad 
Hilton  Hotel,  Chicago. 

March  15-19:  NAB,  broadcast  engineering  con- 
ference, Conrad  Hilton  Hotel,  Chicago. 

April 

April  6-9:  National  Premium  Buyers,  26th  an- 
nual exposition,  Navy  Pier,  Chicago. 

April  7:  Premium  Adv.  Assn.  of  America,  con- 
ference, Navy  Pier,  Chicago. 

April  16-19:  Advertising  Federation  of  America, 
fourth  district  annual  convention,  Desert 
Ranch  and  Colonial  Inn,  St.  Petersburg,  Fla. 

April  30-May  3:  AWRT  national  annual  con- 
vention. Waldorf-Astoria  Hotel,  New  York  City. 

April  30-May  3:  AFA,  4th  district,  Tides  Hotel 
&  Bath  Club,  St.  Petersburg,  Fla. 

June 

June  7-10:  AFA,  55th  annual  convention,  Hotel 
Leamington,  Minneapolis. 


Political  Science  Group  Offers 
Nine-Month  Congressional  Stint 

The  American  Political  Science  Assn.  has 
begun  accepting  applications  from  political 
journalists  and  political  scientists  for  its 
1959-60  congressional  fellowship  awards. 
Each  winner  receives  $4,500,  most  of  which 
is  tax-exempt,  plus  travel  expenses  for  a 
nine-month  stay  in  Washington. 

Fellowships  are  open  to  political  scien- 
tists and  journalists  between  the  ages  of 
23  and  35  who  have  had  advanced  train- 
ing combined  with  experience.  Competition 
is  on  a  nationwide  basis  with  winners  to  be 
selected  by  members  of  Congress,  Wash- 
ington journalists  and  political  scientists. 

The  fellowship  winners  will  work  as  staff 
members  in  the  offices  of  senators  and 
congressmen  and  on  congressional  com- 
mittees. Journalism  candidates  are  required 
to  have  an  A.  B.  degree  and  at  least  one 
year  of  professional  experience  in  radio-tv, 
newspaper  or  magazine  work.  Applications 
must  be  submitted  prior  to  Feb.  15,  1959, 
with  winners  to  be  announced  early  in 
April. 

Further  information  and  application 
forms  may  be  obtained  from  The  American 
Political  Science  Assn.,  1726  Massachusetts 
Ave.,  N.W.,  Washington  6,  D.  C. 


"Stocks  furniture 
on  tape" 


Mr.  Robert  Breckner 
V.  P.  Programming 
KTTV,  Los  Angeles 

"We  Videotaped*  the  world's 
largest  home  furnishing  store, 
Barker  Bros.,  floor  by  floor— in 
one  session  of  less  than  5  hours, 
we  recorded  a  huge  collection  of 
furniture,  complete  with  motion. 
This  technique,  which  has  enabled 
KTTV  to  capture  the  immensity  of 
this  store  and  its  stock,  is  helping 
Barker  Bros,  and  its  agency,  Mays 
&  Company,  get  more  out  of  its  TV 
than  ever  before." 


AMPEX 

CORPORATION 
850  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  division 


*TM  Ampex  Corporation 


December  1,  1958    •    Page  81 


FILM 


Producers  Survey  Accounting 

For  Guidance  of  IRS  on  Taxes 

Price  Waterhouse  is  engaged  in  interview- 
ing member  companies  of  the  Alliance  of 
Television  Film  Producers  regarding  their 
tax  accounting  procedures.  Information 
from  the  study,  ordered  by  the  producers, 
will  later  be  collated  for  submission  to  the 
Internal  Revenue  Service  as  an  aid  in  de- 
termining a  method  of  taxing  these  com- 
panies. 

The  interview  method  of  collecting  the 
data  is  necessary,  ATFB  President  Maurice 
Morton  told  Broadcasting,  because  dif- 
ferent procedures  employed  by  the  22  mem- 
ber producers  would  make  answers  to  a 
mail  questionnaire  meaningless.  For  ex- 
ample, he  pointed  out,  sales  commission 
paid  to  agencies  like  MCA  or  William  Mor- 
ris are  included  by  some  film  producers  in 
the  cost  of  production,  while  other  com- 
panies charge  them  to  overhead. 

This  method  is  also  protracted,  Mr.  Mor- 
ton said.  One  interviewer  who  is  familiar 
with  the  procedures  of  a  number  of  com- 
panies can  do  a  more  efficient  fact-finding 
job  with  other  companies  than  22  inter- 
viewers, each  reporting  on  a  single  film  pro- 
ducer, he  explained.  He  estimated  that  the 
job  might  be  completed  around  the  first  of 
the  year. 

The  Alliance  embarked  on  its  survey  of 
tax  accounting  following  a  proposed  change 
in  Treasury  Dept.  requirements  that  would 
force  producers  to  shift  from  a  cost  re- 


covery method  of  computing  taxes  to  an 
estimated  gross  receipts  method  which  the 
tv  film  producers  felt  could  tax  them  out  of 
business  [Trade  Assns.,  Sept.  1;  Govern- 
ment, July  28;  Film,  April  7]. 

AAP  Sells  'Popeye'  to  Four  More, 
Makes  New  Warner,  Other  Sales 

Four  more  tv  stations  have  bought  Asso- 
ciated Artists  Productions'  cartoon  series  of 
"Popeye,"  it  has  been  announced  by 
AAP  General  Sales  Manager  W.  Robert 
Rich.  Sales  to  date  total  137  stations.  New 
buyers  are  KENI-TV  Anchorage  and 
KFAR-TV  Fairbanks,  both  Alaska;  WSAV- 
TV  Savannah,  Ga.,  and  KRBB  (TV)  El 
Dorado,  Ark.  "Popeye"  renewals  were  or- 
dered by  WPRO-TV  Providence  and  KBTV 
(TV)  Denver. 

Mr.  Rich  also  reported  sales  of  Warner 
Bros,  feature  film  group  to  the  following: 
WMTW  (TV)  Poland  Springs,  Me.,  six 
groups;  KGGM-TV  Albuquerque,  three 
groups;  WCYB-TV  Bristol,  Va.,  two  groups, 
and  single  groups  each  to  WLOS-TV,  Ashe- 
ville,  N.  C,  WBAL-TV  Baltimore  and 
WISN-TV  Milwaukee.  "Sherlock  Holmes" 
features  were  sold  to  WJAC-TV  Johnstown, 
Pa.,  and  WMAR-TV  Baltimore;  post-'48 
"Movielands"  to  KGGM-TV;  westerns  to 
WSAV-TV  and  KRGG-TV  Jefferson  City, 
Mo.,  and  adventure  films  to  WPST-TV 
Miami. 

New  sales  for  its  package  of  four  Christ- 
mas programs  also  have  been  reported 
by  AAP  to  KTSM-TV  El  Paso,  KENS-TV 
San  Antonio,  KCRA-TV  Sacramento, 
KOLD  (TV)  Tucson,  KCIX-TV  Nampa- 
Boise,  Idaho,  and  KRTV  (TV)  Great  Falls, 
Mont.  The  film  quartet:  "Star  in  the  Night," 
"A  Christmas  Carol"  (with  Alastair  Sim), 
"Silent  Night"  and  "The  Emperor's  Night- 
ingale." 

Glen  Buys  Two  Demet  Productions 

Glen  Films  Inc.  has  bought  Peter  Demet's 
Championship  Bowling  and  All  Star  Golf 
for  "in  excess  of  $3.8  million,"  it  was  an- 
nounced last  week.  Mr.  Demet  and  Walter 
Schwimmer  Inc.,  Chicago,  continue  as  ex- 
ecutive producer  and  distributor,  respective- 
ly. Championship  Bowling  is  syndicated  to 
tv  stations  in  155  markets;  All  Star  Golf  is 
on  ABC-TV. 

MCA-TV  Film  Sales  Equal  Costs 

MCA-TV  Film  Syndication  Div.,  which 
contracted  earlier  this  year  to  pay  $50  mil- 
lion for  the  Paramount  Pictures  library  of 
700  feature  films,  was  reported  last  week  to 
have  achieved  sales  approximating  or  ex- 
ceeding that  figure.  The  library  has  been  on 
the  market  for  25  weeks  and  has  been  sold 
in  25  markets,  according  to  an  MCA-TV 
spokesman.  Latest  to  sign:  WGR-TV  Buf- 
falo, WTOL-TV  Toledo,  WBAL-TV  Balti- 
more, WJR-TV  Detroit,  KVAR-TV  Phoenix 
and  KPTV  (TV)  Phoenix. 

CNP  Plans  New  Tv  Film  Products 

California  National  Productions,  NBC's 
film  syndication  subsidiary,  has  indicated 
that  it  intends  to  go  ahead  with  pending 


arrangements  for  new  tv  film  product  next 
year.  Frank  Cleaver,  CNP's  vice  president 
in  Hollywood,  conferred  last  week  with 
New  York  officials  of  CNP  including  Presi- 
dent Earl  Rettig.  After  the  meeting,  Mr. 
Rettig  said  the  company  initially  had 
planned  to  limit  its  production  schedule  in 
the  year  ahead  because  of  the  recession 
but  that  "our  current  sales  success,"  a  gen- 
eral business  upturn  and  "wave  of  optimism" 
from  producers  of  goods  and  services  in 
the  country,  caused  a  change  of  plans. 

FILM  SALES 

Trans-Lux  Encyclopaedia  Britannica  Film 
Library  purchased  by  KVKM-TV  Mona- 
hans,  Tex.  Five-year  contract  is  effective 
Dec.  1. 

Screen  Gems  (tv  subsidiary  of  Columbia 
Pictures  Corp.)  announces  total  of  127  do- 
mestic and  five  Japanese  tv  stations  have 
signed  for  its  Rescue  8. 

Caldwell  Tv  Film  Sales,  Toronto,  Ont., 
claims  largest  single  purchase  of  syndicated 
film  programs  in  Canada  with  buy  by  Proc- 
ter &  Gamble  Co.  of  Canada  Ltd. 

Phillips  Petroleum  Co.  (Phillips  "66"  gas- 
oline). Bartlesville,  Okla.,  Saturday  (Dec. 
6)  begins  52-week  sponsorship  of  CBS  Tel- 
evision Films  Sales'  Colonel  Flack  on 
WKBK-TV  Chicago.  Agency:  Lambert  k 
Feasley,  N.  Y.  Also  sold  by  CBS  Film: 
Flack  to  Dow  Chemical  Co.  (MacManus, 
John  &  Adams  Inc.)  for  52  weeks  on  WWJ- 
TV  Detroit.  Additional  regional  sales  place 
Colonel  Flack  in  over  100  markets,  CBS 
said. 

Continental  Oil  Co.  (Conoco),  Houston,  re- 
news for  third  consecutive  year  CBS  Tele- 
vision Film  Sales'  Whirlybirds  in  60  mar- 
kets. CBS  claims  that  deal  —  negotiated 
through  Benton  &  Bowles,  N.  Y. — will  gross 
approximately  $700,000  time  and  talent. 
Series  is  seen  in  total  of  175  markets. 

Jayark  Films'  new  tv  cartoon  series  Bozo 
the  Clown,  sold  to  date  in  56  U.  S.  markets 
with  Jan.  1  premiere,  also  has  been  sold 
to  Canadian  Broadcasting  Corp.'s  French- 
Canadian  network  and  will  be  shown  there 
pending  completion  of  French-language  dub- 
bing. Jayark  reports  72  films  completed  and 
84  others  now  in  production. 

FILM  DISTRIBUTION 

Trans-Lux  Television  Corp.,  N.  Y.,  reports 
it  is  offering  tv  stations  Christmas  holiday 
package  of  five  films — -Night  Before  Christ- 
mas, Christmas  Through  the  Ages,  Christ- 
mas Rhapsody,  Santa  and  the  Fairy  Snow 
Queen  and  Jerusalem,  the  Holy  City. 

Official  Films  Inc.,  N.  Y.,  has  been  named 
distributor  of  Lynn-Romero  Productions 
film  series  Counter  Thrust,  it  was  announced 
last  week.  Robert  Sanford,  OF  vice  presi- 
dent, is  packaging  and  supervising  casting 
and  production  details  for  the  pilot  film, 
which  is  scheduled  for  January  showing. 

MCA-TV's  Film  Syndication  Div.,  N.  Y., 

reports  that  39  segments  of  Rosemary 
Clooney  Show,  which  was  syndicated  dur- 


Follow  the  Leaders — No.  1 

SOLD 

In  Washington,  D.  C.  to 

WWDC 

Ben  Strouse,  Pres.  and  Gen.  Mgr. 

RADIO 
PRESS 

World-wide  news  and  feature 
coverage  at  low  cost : 

Daily  feed  by  wire,  tape  or  FM  •  12 
five-minute  segments  •  one-to-two 
minute  actuality  pickups  •  one-minute 
news  capsules! 

WRITE  FOR  FREE  BROCHURE 
AND  AUDITION  RECORD 

RADIO  PRESS 

18  East  50th  Street  New  York  22,  N.Y. 

Plaza  3-3822 


Page  82    •    December  1,  1958 


Broadcasting 


ing  1956-57  season,  are  being  offered  to  re- 
gional and  local  sponsors  as  first-run  prod- 
uct in  many  markets  and  as  second  run  in 
others. 

ON  CAMERA 

National  Telefilm  Assoc.,  N.  Y.,  has  ac- 
quired new  half-hour  film  series,  featuring 
Mantovani  and  his  orchestra,  for  distribu- 
tion in  U.  S.  Series  of  39  episodes  is  being 
produced  in  England  by  Harry  Alan 
Towers. 

Screen  Gems,  Hollywood,  in  association 
with  Robert  Carlisle  and  Paul  F.  Herd  is 
readying  new  tv  film  series,  Strategic  Air 


Command.  Frederic  F.  Frank  is  writing 
first  script  of  series,  which  is  being  made 
with  cooperation  of  SAC,  U.  S.  Air  Force 
and  Dept.  of  Defense.  Gen.  Thomas  S. 
Power,  SAC  commanding  general,  will  in- 
troduce initial  program.  Screen  Gems  also 
has  completed  negotiations  for  new  series 
called,  Mother  Is  the  Governor,  starring 
Helen  Traubel,  with  Doug  Morrow  as  pro- 
ducer-writer. 

Gross- Krasne-Sillerman  Inc.,  N.  Y.,  an- 
nounces production  of  five  new  half-hour 
series  in  U.  S.  and  abroad.  Series  are  Fate, 
filmed  anthology;  Glencannon,  serial  based 
on   Guy    Gilpatrick   stories   in  Saturday 


PLAYBACK 


QUOTES  WORTH  REPEATING 


A  PLACE  FOR  ALL  MEDIA 

Sig  Mickelson,  vice  president  of  CBS  Inc. 
and  general  manager  of  CBS  News,  ad- 
dressing the  national  convention  of  Sigma 
Delta  Chi,  professional  journalism  fra- 
ternity, in  San  Diego  Nov.  21: 

I  will  admit  frankly  that  broadcast 
journalism  was  born  with  a  bar  sinister. 
It  sprang  from  the  loins  of  show  business. 
Many  of  its  early  practitioners  were  re- 
treads from  vaudeville,  the  theatre  and 
the  carnival  business.  That  was  a  long 
time  ago.  But  first  impressions  die  hard. 

There  have  been  firm  indications  that 
we  are  now  coming  around  to  being 
considered  as  equals.  We  have  earned  this 
equality  not  through  competing  with 
newspapers.  We  have  earned  it  by  carving 
out  for  ourselves  a  unique  and  indis- 
pensable place  in  the  spectrum  of  in- 
formation media.  We  have  determined 
what  we  can  do  best — and  are  making 
the  most  of  it. 

It  is  most  unfortunate  that  a  competi- 
tiveness between  print  and  broadcasting 
appears  to  exist  on  the  business  side. 
Certainly  there  is  competition  for  the  ad- 
vertising dollar.  But  such  a  feeling  should 
not  slop  over  onto  the  editorial  side.  Ac- 
tually, newspaper  and  broadcast  journal- 
ism complement  each  other — and  each  is 
stronger  for  having  the  other  on  hand. 

This  was  brought  home  most  forceful- 
ly to  me  just  a  few  days  ago — specifical- 
ly, the  morning  after  the  elections.  As 
you  know,  CBS  News  presented  the  most 
complete  election  coverage  it  had  ever 
undertaken.  From  9  p.m.  until  after  2 
a.m.,  more  than  200  CBS  News  people 
worked  in  our  central  election  studio  to 
bring  viewers  and  listeners  from  coast  to 
coast  the  most  detailed  election  coverage. 
By  2  a.m.  the  big  issues  had  been  de- 
cided. My  head  was  full  of  election  re- 
sults as  I  had  a  late  supper  and  went  to 
bed.  Yet,  the  next  morning,  I  hurried  to 
buy  the  Times  and  Herald-Tribune  and 
read  all  about  it — just  as  avidly  as  though 
I  had  been  nowhere  near  a  television  or 


radio  set.  I  was  able  to  sit  back  and  ab- 
sorb the  great  mass  of  election  informa- 
tion while  I  had  my  coffee.  There  were 
charts,  columns  of  figures,  photos,  side- 
lights— all  there  for  me  to  study  at  my 
leisure. 

I'm  sure  the  reaction  was  similar  in 
the  case  of  the  millions  who  followed  all 
three  networks'  election  coverage  from 
beginning  to  end.  As  a  matter  of  fact,  a 
strong  case  could  be  made  for  an  even 
greater  interest  in  the  newspaper  cover- 
age as  a  result  of  the  excitement  com- 
municated by  the  air  coverage  of  the 
night  before. 

★  ★  ★ 

Tossing  a  few  counterblasts  at  radio's 
detractors,  Cecil  Woodland  expresses  the 
view  that  inter-media  criticism  can  be 
harmful  to  advertising  as  a  whole.  Mr. 
Woodland,  general  manager  of  WEIL 
Scranton,  Pa.,  and  first  vice  president  of 
the  Pennsylvania  Assn.  of  Broadcasters, 
told  this  to  the  Wilkes-Barre  Advertising 
Club  Nov.  5.  His  remarks,  in  part: 

How  about  radio's  acceptance  by  ad- 
vertisers? Well,  the  average  radio  station 
in  Pennsylvania  carries  advertising  sched- 
ules for  44  national,  25  regional  and 
226  local  advertisers.  That,  I  know  you 
will  agree,  is  hardly  the  business  pulse 
of  a  dying  industry. 

Let  me  assure  you  that  the  pall  bearers 
we  mention  do  not  come  from  the  tele- 
vision industry.  Men  and  women  in  both 
radio  and  tv — like  those  in  other  adver- 
tising fields — are  sold  on  and  believe  in 
all  advertising.  They  are  smart  enough 
to  realize  that  criticism  of  any  advertising 
medium  is  criticism  of  all  advertising 
media.  .  .  . 

It  is  my  conviction — and  a  deep  one — 
that  no  advertising  medium  will  ever  dis- 
place any  other  advertising  medium.  In- 
stead, each  will  go  its  competitive  way 
in  search  of  the  available  advertising 
dollar,  selling  its  own  medium  against 
others  and,  in  doing  so,  selling  all  adver- 
tising without  which  America  could  not 
be  the  great  nation  it  is. 


i 


wmrnm 


Here's  Your  Cue 
For  More  Profit  On  Your 
Ampex  VTR  Investment! 


The  profits  you  earn  on  your  Ampex 
equipment  depend  on  the  ability  of  your 
technical  staff  to  handle  the  video  tape 
efficiently.  A  missed  cue  between  your 
Ampex  VTR  and  film  chain  or  live  pro- 
gramming can,  and  does,  cost  you 
money. 

That's  why  more  and  more  television 
stations  are  supplementing  their  Ampex 
installations  with  the  Vue-Tronics  Tape 
Cuer. 

The  VTC  "cues"  video  tape  electroni- 
cally. A  system  of  audio  and  visual 
alarms,  including  a  unique  photo-cell 
COUNTDOWN,  brings  your  programs  in 
and  out  on  the  precise  second ! 

The  VTC  Cuer  takes  pressure  off  your 
staff,  reduces  human  error,  and  saves 
valuable  air  time. 

The  VTC  Cuer  enables  technicians  to 
locate  commercials  or  even  specific 
words  or  effects  in  seconds.  It  also  pro- 
vides the  basis  for  automation. 

The  money  you  save  can  easily,  and 
quickly,  pay  for  the  whole  cost  of  the 
Cuer. 

The  following  stations  have  already 
ordered  Cuer  installations:  KTTV,  KCOP, 
KTLAr  Los  Angeles;  KRON,  San  Fran- 
cisco; WPIX,  New  York. 


VUE-TRONICS 


CORPORATION 


5746  SUNSET  BLVD.,  HOLLYWOOD  28,  CALIF. 


Broadcasting 


December  1,  1958    •    Page  83 


FILM  CONTINUED 


STATIONS 


Evening  Post;  Flying  Doctor,  adventure  pro- 
gram; Trade  Horn,  outdoor  adventure 
vehicle,  and  Sea  Hawk,  series  starring  John 
Howard  Taft  that  is  presently  being  offered 
for  national  sponsorship.  Other  programs 
will  be  available  either  for  spring  or  fall 
presentation. 

ITC-TPA's  first  major  international  tv  pro- 
duction will  be  Four  Just  Men,  series  of  39 
thrillers  to  be  filmed  by  Sapphire  Films  Ltd. 
at  cost  of  $2  million  on  both  sides  of  At- 
lantic, with  Hannah  Fisher  as  executive 
producer;  Sidney  Cole  and  Jud  Kinberg  as 
producers.  Jack  Hawkins,  Vittorio  de  Sica, 
Dan  Dailey  and  fourth  star  yet  to  be 
selected,  will  play  title  roles,  first  appearance 
for  any  of  them  in  tv  series. 

Ziv  Television  Programs,  Hollywood,  an- 
nounces that  production  will  be  resumed 
shortly  on  The  World  of  Giants,  half-hour 
adventure  series,  which  is  projected  for 
showing  on  CBS-TV  in  fall.  Series  earlier 
had  been  scheduled  to  make  its  appearance 
on  CBS-TV  this  season  but  was  postponed 
without  explanation. 

Twentieth-Century  Fox  will  film  pilot  in 
late  December  based  on  Max  Shulman's 
The  Many  Loves  of  Dobie  Gillis.  Produc- 
tion will  be  supervised  by  TCF-TV's  Mar- 
tin Manulis,  in  conjunction  with  Selby- 
Lake  Inc.,  Mr.  Shulman's  packaging  firm. 
Mr.  Shulman  will  write  all  scripts.  Pilot, 
for  which  a  title  has  not  been  selected,  is 
expected  to  be  released  in  early  January. 


Westinghouse  Forms  New  Firm 
To  Rep  Its  Owned  Tv  Stations 

The  formation  by  Westinghouse  Broad- 
casting Co.  of  Television  Advertising  Rep- 
resentatives Inc.  to  serve  as  national  sales 
representative  for 
the  five  WBC  tv  sta- 
tions, effective  next 
July  1,  is  being  an- 
nounced today  (Dec. 
1)  by  Donald  H. 
McGannon,  WBC 
president.  WBC  had 
announced  last  sum- 
mer it  would  form 
its  own  national  sales 
organization  and 
drop  its  current  rep- 
resentative. 
Larry  H.  Israel,  now  general  manager 
of  the  WBC  station  in  Baltimore,  WJZ-TV, 
has  been  named  general  manager  of  TAR. 
It  will  represent  the  following  WBC  sta- 
tions: WBZ-TV  Boston,  WJZ-TV,  KDKA- 
TV  Pittsburgh,  KYW-TV  Cleveland  and 
KPIX-TV  San  Francisco.  Two  weeks  ago, 
Westinghouse  named  Am  Radio  Sales  Corp., 
of  which  WBC  is  majority  owner,  repre- 
sentative of  its  six  radio  stations,  also  ef- 
fective July  1. 

Mr.  McGannon  indicated  that  Mr.  Israel 
will  be  appointed  to  the  board  of  directors 
of  TAR  and  recommended  to  the  board  for 
the  position  of  vice  president. 

Mr.  Israel's  successor  as  general  manager 


MR.  ISRAEL 


we 

welcome 

and  congratulate  Lincoln  Dellar  & 
Company  which  has  just  entered 
the  field  of  purchasing  and  selling 
broadcasting  properties. 


LINCOLN  DELLAR  &  COMPANY 

1470  East  Valley  Road,  Santa  Barbara,  California, 
brings  the  experience  of  25  years  as  owner-operator  of  a  group 
of  Western  radio  and  television  stations  to  those  interested  in 
select  radio  and  television  properties. 


We  are  proud  to  announce  that 
the  Dellar  Company  will  serve  as 
our  Western  affiliate;  we  will  serve 
as  Eastern  affiliate  of  the  Dellar 
Company. 


R.  C.  CRISLER  &  CO.,  Inc. 


New  York  Cincinnati,  O.  Omaha,  Neb.  West  Coast 

41   E.  42nd  St.  Fifth  Third  Bank  Bldg.       Paul  Fry  Lincoln  Dellar  &  Co. 

MUr.  Hill  7-8437        DUnbar  1-7775  P.  O.  Box  1733  Santa  Barbara,  Calif. 

Benson  Station  WOodland  9-0770 


Page  84    •    December  1,  1958 


of  WJZ-TV  will  be  announced  shortly.  Mr. 
Israel  will  turn  over  management  of  the 
Baltimore  station  to  his  successor  in  early 
January  and  devote  full  time  thereafter  to 
selection  of  staff  and  offices  for  the  new 
company  and  other  organizational  details. 

Sun  Ray  Agrees  in  Principle 
To  Consolidated  Retail  Merger 

Sun  Ray  Drug  Co.,  which  owns  WPEN 
Philadelphia,  has  agreed  "in  principle"  to 
a  merger  with  Consolidated  Retail  Stores 
Inc.,  it  was  announced  last  week.  Harry  S. 
Sylk,  Sun  Ray  president,  said  each  Sun 
Ray  stockholder  would  receive  eight  shares 
of  Consolidated  common  for  each  Sun  Ray 
share  held. 

Stockholders  of  both  companies  must 
approve  the  merger  plan.  Mr.  Sylk  said  the 
preferred  stock  of  both  companies  would 
be  eliminated. 

Sun  Ray  also  has  an  application  pending 
at  the  FCC  for  the  purchase  of  WCKR- 
AM-FM  Miami  from  Biscayne  Tv  Corp. 
(Knight-Cox-Trammell  interests)  for  $800,- 
000.  This  transfer  has  been  held  up  by  the 
Commission  until  it  considers  testimony 
before  the  House  Legislative  Oversight  Sub- 
committee alleging  ex  parte  activities  in 
the  award  of  Biscayne's  ch.  7  WCKT  (TV) 
Miami   [Government,   Nov.  10]. 

KENS-TV,  WOAI-TV  Put  Tower  Up 

A  1,531 -ft.  tower  is  scheduled  to  be  put 
into  use  by  KENS-TV  and  WOAI-TV,  both 
San  Antonio,  next  Sunday  (Dec.  7).  The 
tower  represents  a  $1  million  investment  by 
the  two  stations.  It  took  15  months  to  con- 
struct. Engineers  estimate  that  the  structure, 
near  Elmendorf,  Tex.,  will  nearly  double 
the  stations'  effective  coverage  area.  KENS- 
TV  and  WOAI-TV  are  maintaining  their 
present  towers  as  auxiliaries. 

Petry  Marketing  Headed  by  Rohn 

A  new  marketing  department  to  provide 
data  to  advertisers  and  their  agencies  for 
consideration  in  spot  campaigns  has  been 
formed  by  Edward  Petry  &  Co.,  station  rep- 
resentative. William  B.  Rohn,  tv  account  ex- 
ecutive, was  named  its  head.  The  depart- 


CREATIVE  PROMOTING 

Because  its  new  "Frisbie"  commer- 
cial was  adjudged  outstanding,  Clark 
Oil  &  Refining  Corp.  is  getting  a  free 
ride  on  WEAW  Evanston,  111. — even 
though  it  has  no  schedule  on  the  sta- 
tion. Edward  A.  Wheeler,  WEAW 
president,  advised  the  Clark  agency, 
Tatham-Laird,  Chicago,  that  each 
month  his  staff  selects  a  "Commercial 
of  the  Month"  as  a  means  of  encourag- 
ing "creative  thinking  in  the  prepara- 
tion of  radio  commercials,"  without 
any  strings  attached.  Mr.  Wheeler 
asked  the  agency  to  forward  a  com- 
mercial announcement,  to  be  aired 
on  WEAW  once  daily  throughout  De- 
cember without  charge. 


Broadcasting 


ment  also  will  consider  ways  to  expand  use 
of  the  spot  medium,  wean  accounts  from 
competitive  media  and  obtain  maximum 
representation  of  Petry  stations  on  adver- 
tiser lists.  Mr.  Rohn,  who  was  general  sales 
manager  of  WINS  New  York  before  joining 
Petry  in  1953,  will  be  assisted  by  LeGrand 
Redfield  Jr.,  Petry  account  executive  for 
eight  years  and  head  of  the  company  sales 
service  department  in  1955-56. 

Independents  Are  Biggest  Draw 
In  20  of  Top  25  Markets — Young 

Adam  Young  Inc.,  New  York,  last  week 
said  that  a  study  completed  by  its  research 
department  shows  that  non-network  sta- 
tions are  the  number  one  outlets  in  terms 
of  audience  in  20  of  the  top  25  markets. 
The  Young  computations  were  based  on  the 
latest  figures  by  The  Pulse  Inc.,  covering 
either  August  or  September. 

The  study  claims  that  whereas  network 
stations  were  in  either  first  or  second  place 
in  18  markets  last  fall,  they  are  now  either 
number  one  or  two  in  only  14  markets  this 
fall.  In  the  fall  of  1957,  a  total  of  32  net- 
work stations  were  in  the  top  three  positions 
but  this  figure  has  dropped  to  27  stations 
in  the  fall  of  1958,  according  to  the  Young 
study. 

The  Young  president  also  said  that 
business  placed  by  Young  in  the  first  nine 
months  of  1958  exceeded  the  same  period 
of  1957  by  77%.  He  said  this  financial  in- 
formation had  been  filed  recently  with  the 
Station  Representatives  Assn. 

KHMS  (FM)  Starts  in  El  Paso 

KHMS  (FM)  El  Paso,  Tex.,  commenced 
operations  Saturday  (Nov.  29).  Announced 
as  El  Paso's  first  commercial  fm  outlet, 
KHMS  is  on  94.7  mc  with  2.55  kw.  Co- 
partners Albert  C.  Hynes  and  Logan  D. 
Matthews  (H-M  Service  Co.)  limit  com- 
mercials to  a  set  number  and  program  with 
an  "accent  on  the  classics."  The  station 
broadcasts  from  4  p.m.  to  midnight  week- 
days; noon-midnight  on  weekends. 

REPRESENTATIVE  APPOINTMENTS 

WMIN-AM-FM  St.  Paul,  Minn.  (William 
F.  Johns  Family  stations)  names  Gill-Perna 
Inc.  as  sales  representative,  effective  im- 
mediately. WMIL  Milwaukee  appoints 
same  representative  for  Chicago  area  effec- 
tive Nov.  1  and  nationally  effective  Jan.  1 
1959. 

KCKC  San  Bernardino,  Calif.,  names  Grant 
Webb  &  Co.  to  serve  as  sales  representative 
nationally,  except  on  West  Coast,  where 
Tracy  Moore  &  Assoc.  represents  KCKC. 

KJAY  Topeka,  Kan.,  names  Gill-Perna 
Inc.,  N.  Y.,  effective  today  (Dec.  1). 

WCFR  Springfield,  Vt.,  names  Walker- 
Rawalt  Co.,  N.Y. 

REPRESENTATIVE  SHORT 

Edward  Petry  &  Co.  has  moved  into  new 
Dallas  offices  at  211  N.  Ervay  St.  Hugh 
O.  Kerwin  is  Petry  tv  manager  in  Dallas 
while  David  C.  Milam  heads  radio. 


LINCOLN       DELLAR,       FORMERLY       OWNER  AND 


OPERATOR  OF  A  GROUP  OF  WESTERN  RADIO  AND 


TELEVISION  STATIONS,    NOW  TAKES  PLEASURE  IN 


ANNOUNCING  THE  FORMATION  OF 


LINCOLN  DELLAR  &  COMPANY 


SELECT    RADIO    AND    TELEVISION  PROPERTIES 


THE  EXPERIENCE  OF  25  YEARS  IN  THE  BROADCAST- 


ING    INDUSTRY     IS    NOW    AVAILABLE    TO  THOSE 


INTERESTED  IN  THE  PURCHASE  OR  SALE  OF  BROAD- 


CASTING PROPERTIES  IN  THE  WESTERN  STATES. 


MANAGEMENT  CONSULTANTS 


APPRAISALS 


FINANCING 


1470  EAST  VALLEY  ROAD  SANTA  BARBARA,  CALIFORNIA 

TELEPHONE  WOODLAND  9-0770 


EASTERN  AFFILIATE 
R.  C.  CRISLER  &  CO.,  INC. 


CI 

United  Press  International  news  produces! 

lL_L 


Broadcasting 


December  1,  1958    <&    Page  85 


STATIONS 


CONTINUED 


CHANGING  HANDS 


TRACK  RECORD  ON  STATION   SALES,  APPROVAL 

'  ""I 


ANNOUNCED  Tke  foUowin^  sales  °f 
AiNNUUNttu         station    interests  were 

announced  last  week.  All  are  subject  to 
FCC  approval. 

KITO  SAN  BERNADINO,  CALIF.  «»  Sold 
by  Marshall  Neal  and  associates  to  Ray 
Ruff,  Arnold  S.  Lerner  and  Myer  Feldman 
for  $285,000.  The  buyers  own  KLAD 
Klamath  Falls,  Ore.,  and  until  recently 
were  principal  stockholders  in  KOMA  Okla- 
homa City.  Mr.  Neal  owns  KWKW  Pasa- 
dena, Calif.  The  sale  was  handled  by  Black- 
burn &  Co.  KITO  is  on  1290  kc  with  5  kw. 

KIDO  BOISE,  IDAHO  •  Sold  to  Mesabi 
Western  Corp.  of  Seattle  (William  E.  Boe- 
ing Jr.,  KWLK  Longview,  Wash.)  by  Mrs. 
G.  M.  Davidson,  retaining  KIDO-TV,  for 
$181,000.  The  sale  was  handled  by  Allen 
Kander  &  Co.  KIDO  is  on  630  kc  with 
5  kw,  directional  antenna  different  pattern 
day  and  night. 

WEZL  RICHMOND,  VA.  •  Sold  by  Wil- 
liam E.  Benns  Jr.  to  Ben  Strouse,  Leon  B. 
Back  and  Samuel  E.  Feldman  for  $111,000. 
Mr.  Strouse  is  president  of  WWDC  Wash- 
ington, D.C.,  and  WMBR  Jacksonville,  Fla. 
Messrs.  Back  and  Feldman  own  WEBB 
Baltimore,  Md.  The  sale  was  handled  by 
Blackburn  &  Co.  WEZL  is  on  1590  kc  with 
5  kw,  day. 


WACB  KITTANNING,  PA.  •  Sold  to  Joel 
W.  Rosenblum  by  the  Armstrong  Broad- 
casting Corp.  for  $76,000.  Mr.  Rosenblum 
owns  WISR  Butler,  Pa.,  WTIG  Massillon, 
Ohio.  WACB  is  1380  kc,  1  kw,  day. 

WKTG  THOMASVILLE,  GA.  •  Sold  to 
James  S.  Rivers  by  multiple-owner  John  H. 
Phipps  for  $60,000.  Mr.  Rivers  has  interests 
in  the  following  Georgia  properties:  WJAZ 
Albany,  WDOL  Athens,  WMJM  Cordele, 
WTJH  East  Point  and  WACL  Waycross. 
The  sale  was  handled  by  Paul  H.  Chapman 
Co.  WKTG  is  on  730  kc  with  1  kw,  day. 

KENA  MENA,  ARK.  •  Sold  to  E.  M. 
Hoge,  who  was  the  general  manager  of 
KSJB  Jamestown,  N.  D..  by  R.  B.  Bell 
(KLCO  Poteau,  Okla.)  for  $42,500.  The 
sale  was  handled  by  Blackburn  &  Co. 
KENA  is  on  1450  kc  with  250  w. 


APPROVED 


The  following  transfer  of 
station  interests  as  ap- 
proved by  the  FCC  last  week.  Also  see  For 
the  Record,  page  99. 

KSEL  LUBBOCK,  TEX.  •  .Sold  to  David 
R.  Worley  (KLEA  Lovington,  N.  M.), 
George  H.  W.  Bush,  H.  Earl  Mizell,  Don 
O.  Freeman  and  Gerald  H.  Sanders,  doing 
business  as  Lubbock  Broadcasters  Ltd.,  by 
Lubbock  Broadcasting  Co.  for  $185,250. 
KSEL  is  on  950  kc  with  1  kw,  day,  and  is 
affiliated  with  ABC. 


MIDWEST 

First  class  operation  in  one  of  the  great 
markets  of  the  midwest  and  one  of  the  na- 
tion's top  fifty.  Good  profits  and  additional 
potential.  Substantial  cash  required,  al- 
though some  terms  can  be  arranged. 

FLORIDA 

Daytimer  with  excellent  real  estate  and 
great  potential  in  a  single  station  south 
Florida  market.  29%  down  with  balance 
on  easy  terms. 


$600,000 


$130,000 


NEW  ENGLAND 

$130,000 


A  consistently  profitable  small  market  op- 
eration which  will  pay  for  itself  from  earn- 
ings. Minimum  of  $35,000  cash  required. 


NEGOTIATIONS        •        FINANCING        •  APPRAISALS 

^Uwktowtyn  &  Campcmi/ 

RADIO  -  TV  -  NEWSPAPER  BROKERS 

WASHINGTON,  D.  C.  OFFICE       MIDWEST  OFFICE  SOUTHERN  OFFICE  WEST  COAST  OFFICE 

James  W.  Blackburn                H.  W.  Cassill  Clifford  B.  Marshall  Colin  M.  Selph 

Jack  V.  Harvey                  William  B.  Ryan              Stanley   Whitaker  California   Bank  Bldg. 

Joseph  M.  Sitrick  333  N.  Michigan  Avenue          Healey  Building  9441  Wilshire  Blvd. 

Washington  Building               Chicago,  Illinois                Atlanta,  Georgia  Beverly  Hills,  Calif. 

STerling  3-4341                   Financial  6-6460               JAckson  5-1576  CRestview  4-2770 


TRADE  ASSNS. 

NAB  Pro-Tv  Animations 
Receive  Wide  Exposure 

More  than  $836,000  worth  of  television 
time  is  being  allocated  by  72  tv  stations 
throughout  the  country  to  air  a  series  of 
animated  film  spots  produced  by  NAB  to 
promote  the  tv  medium. 

NAB  last  week  announced  that  an  initial 
sampling  of  NAB  tv  members  brought  re- 
ports from  the  72  outlets  of  their  activities 
in  the  intensified  13-week  promotion  of 
television.  The  promotion  campaign  began 
during  National  Tv  Week  Nov.  16-22  and 
continues  into  next  February.  NAB  mem- 
ber stations  have  received  two  of  the  eight- 
second  tv  spots  and  will  receive  eight  others 
during  December  and  January. 

Other  tv  stations  are  expected  to  swell  the 
total  as  the  campaign  progresses,  NAB  said. 
The  72  outlets  already  reporting  show  they 
will  schedule  the  spots  a  total  of  25,506 
times  by  February. 

The  tv  spots  tell  viewers  of  the  impact 
various  types  of  tv  programs  have  had  on 
American  life.  The  spots  were  produced 
under  supervision  of  NAB's  public  relations 
service  on  the  theme,  "Nothing  Brings  It 
Home  Like  Television." 

Average  weekly  air  time  given  to  the 
spots  by  the  72  outlets  totals  $64,315,  the 
amount  the  time  would  bring  if  sold  com- 
mercially. A  breakdown  shows  an  average 
total  of  1,962  spots  weekly  for  the  stations. 

The  time  allotted  by  each  station  exceeds 
$11,600  for  the  drive,  or  over  $890  each 
per  week.  Each  outlet  is  running  an  aver- 
age total  of  354  spots,  or  27  a  week. 

Two  stations  reporting  say  the  average 
value  of  time  each  is  devoting  to  the  spots 
weekly  exceeds  $4,000;  four  report  more 
than  $3,000  each,  nine  more  than  $2,000 
and  17  more  than  $1,000  each.  Three  out- 
lets are  airing  the  spots  more  than  50  times 
a  week  and  seven  more  than  40  times.  At 
least  65  of  the  stations  are  spotting  the 
films  throughout  their  daily  schedules,  in- 
cluding prime  evening  time. 

The  eight-second  film  spots  show  cartoon 
characters  popping  out  of  a  home  tv  screen 
into  a  family  living  room.  The  two  in 
current  distribution  emphasize  tv  public 
affairs  programs  and  variety  shows. 

Figures  from  the  first  NAB  sampling 
show  that  member  outlets  are  fully  support- 
ing the  drive  as  they  were  urged  by  C. 
Howard  Lane,  chairman  of  NAB's  Tv 
Board  and  managing  director  of  KOIN-TV 
Portland,  Ore.,  who  asked  that  they  "buy 
some  time  on  your  own  station  .  .  .  and 
schedule  the  'Impact  of  Television'  spots  as 
if  they  were  paid  commercials." 

Arizona  Broadcasters  Affirm 
Stand  Against  Hard  Liquor  Ads 

Liquor  and  air  make  a  bad  mixture,  ac- 
cording to  the  Arizona  Broadcasters  Assn. 
Representatives  of  30  of  the  state's  46  radio 
stations  and  all  eight  tv  stations  unanimously 
adopted  a  resolution  to  maintain  their  self- 
imposed  ban  against  hard  liquor  advertising 
on  radio  and  tv. 

Pointing  out  that  there  is  no  legal  pro- 


Page  86    •    December  1,  1958 


Broadcasting 


for 

•  BALANCED  PROGRAMMING 

•  AUDIENCE  RATINGS 

•  COVERAGE 

•  COSTS  PER  THOUSAND 

•  TRUSTWORTHY  OPERATION 

NBC  AFFILIATE 

NBC  SPOT  SALES,  EXCLUSIVE  NATIONAL  REPRESENTATIVES 

WFIE-TV,  Channel  14,  the  NBC  affiliate  in  Evansville,  is  now  owned  and  operated  by  WAVE,  Inc. 


hibition  of  such  advertising,  Tom  Wallace, 
president  of  ABA  and  of  KTKT  Tucson, 
commented  that  what  the  resolution  means 
"is  simply  to  reaffirm  what  has  always  been 
our  position  against  accepting  liquor  ad- 
vertising and  to  demonstrate  that  the  broad- 
casting media  recognize  their  responsibilities 
in  the  public  interest." 

Arlo  Woolery,  KSUN  Bisbee,  was  elected 
president  of  ABA.  Other  new  officers  are: 
John  Hogg,  KOY  Phoenix,  vice  president, 
and  Fred  Vance,  KVOA-TV  Tucson,  sec- 
retary-treasurer. New  directors  are:  Mr. 
Wallace;  Harry  Chambers,  KCNA  Tucson; 
Charles  Saunders,  KCLS  Flagstaff;  Howard 
Stalnaker,  KPHO-TV  Phoenix. 


Sowell  Elected  to  Replace  Hart 
As  Tennessee  Association  Head 

F.  C.  Sowell,  WLAC  Nashville,  was 
elected  president  of  Tennessee  Assn.  of 
Broadcasters  Nov.  14  at  the  association's 
Knoxville  meeting  [Trade  Assns.,  Nov.,  17]. 
He  succeeds  John  Hart,  WBIR  Knoxville, 
who  becomes  a  board  member.  Frank  Proc- 
tor, WTJS  Jackson,  was  elected  vice-presi- 
dent and  Charles  Brewer,  WHIN  Gallatin, 
secretary-treasurer. 

Elected  to  the  board  besides  Mr.  Hart 
were  A.  D.  Smith  Jr.,  WMTS  Murfreesboro, 
and  Jack  Michael,  WREC-AM-TV  Mem- 
phis. 

Martin  Karant,  WKPT  Kingsport,  was 
elected  president  of  Tennessee  AP  Broad- 
casters succeeding  Parry  Sheftall,  WJZM 
Clarksville.  Bill  Williams,  WSM  Nashville, 
addressed  the  AP  meeting  on  news  selling 
and  editing. 

Missouri  Assn.  Names  Officers; 
Ed  Rahl  Elected  to  Presidency 

A.  E.  (Ed)  Dahl,  general  manager  of 
KLIK  Jefferson  City,  Mo.,  was  elected  presi- 
dent of  the  Missouri  Broadcasters  Assn. 
at  a  two-day  meeting  in  St.  Louis  [Trade 
Assns..  Nov.  17].  He  succeeds  Bruce  Bar- 
rington.  of  WEW  St.  Louis. 

Other  officers  are  Clarence  Breazeale  of 
KCMO  Kansas  City,  vice  president,  and 
Harold  Douglas  of  KMMO  Marshall,  secre- 
tary-treasurer. The  board  of  directors  in- 
cludes Mr.  Barrington,  member-at-large; 
Don  Dailey  of  KGBX  Springfield;  F.  L. 
Donze  of  KSGM  Ste.  Genevieve,  and  Bob 
Hylaad  of  KMOX  St.  Louis. 

UPI  Broadcasters  Get  Together 

At  N.  J.  Meeting  to  Form  Assn. 

The  New  Jersey  UPI  Broadcasters  Assn. 
was  established  Nov.  14  at  a  Camden  meet- 
ing held  in  conjunction  with  the  12th  annual 
convention  of  the  New  Jersey  Broadcasters 
Assn. 

About  17  broadcasters  at  the  UPI  meet- 
ing elected  a  three-man  steering  committee 
to  draft  policies  and  nominations  for  per- 
manent offices.  Committeemen  are  Jack 
Gartland,  news  director  of  WTTM  Trenton, 
chairman;  Don  Hart  of  WSNJ  Bridgeton, 
and  Vin  Gruper  of  WPAT  Paterson.  Gar 
Kaganowich,  UPI  Newark  manager,  is  the 
new  association's  executive  secretary. 


AMCI... 


•  Omnidirectional  TV 

Transmitting  Antennas 

•  Directional  TV 

Transmitting  Antennas 

•  Tower-mounted  TV 

Transmitting  Antennas 

•  Standby  TV 

Transmitting  Antennas 

•  Diplexers 

•  Coaxial  Switches 

. . .  have  been  proven 
in  service. 

Write  for  information 
and  catalog. 

ALFORD 

Manufacturing  Company 

299  ATLANTIC  AVE.,  BOSTON,  MASS. 


Broadcasting 


December  1,  1958    •    Page  87 


TRADE  ASSNS.  CONTINUED 


RAB:  We're  Not  Biting 
Hand  That  Feeds  Radio 

Radio  Advertising  Bureau  President 
Kevin  Sweeney  denied  last  week  the  charge 
by  the  Western  States  Advertising  Agency 
Assn.  that  he  or  RAB  has  urged  depart- 
ment stores  to  turn  their  advertising  dollars 
over  to  RAB  and  bypass  agencies.  He  at- 
tributed the  charge  that  RAB  is  "biting  the 
hand  that  feeds  radio"  to  the  personal  frus- 
tration of  a  WSAA  officer  entangled  in  a 
department  store  situation  which  misunder- 
stood RAB's  "$64,000  Challenge"  retail 
radio  test  plan  [Trade  Assns.,  Nov.  24]. 

Mr.  Sweeney  outlined  the  test  plan  in  a 
speech  six  months  ago  before  the  National 
Retail  Merchants  Assn.  RAB  proposes  to 
offer  $64,000  plus  technical  staff  help  to  a 
major  retailer  for  a  one-year  test  of  radio 
and  presently  is  investigating  41  store  offers 
to  participate  before  choosing  the  test  case. 
The  retailer  must  add  $32,000  of  its  own 
to  the  radio  budget.  No  agency  would  be 
bypassed,  RAB  assured. 

"Anyone  who  has  read  the  speech  knows 
what  was  said  about  advertising  agencies 
and  department  stores,"  Mr.  Sweeney  said. 
"To  paraphrase  it,  we  stated  that  the  only 
way  that  department  stores  could  use  radio 
successfully  was  the  way  they  used  news- 
papers— advertising  items,  many  different 
items  each  week.  We  pointed  out  that  under 
the  standard  15%  agency  arrangement,  no 
advertising  agency  could  afford  to  handle 
an  account  which  involved  dozens  of  dif- 
ferent pieces  of  copy  each  week,  dozens  of 
different  buying  patterns,  and  three  to  four 
fulltime  people.  We  specifically  told  stores 
they  would  have  to  pay  a  fee  to  agencies." 

Mr.  Sweeney  said  anyone  reading  his 
speech  "would  know  how  completely  absurd 
the  charge  is  that  we  want  any  retailer  to 
turn  over  his  advertising  dollars  to  RAB  or 
that  we  are  bypassing  advertising  agen- 
cies .  .  .  among  the  41  stores  that  qualified 
for  participation  there  is  not  one  that  is  not 
represented  by  an  agency."  He  said  inci- 
dentally that  "since  over  three-fourths  of 
the  expenditures  on  this  research  project 
are  RAB's,  we  felt  we  had  some  small  rights 
in  saying  how  the  money  should  be  spent." 

To  the  WSAA  charge  that  "plans  like 
RAB's  for  radio  to  capture  the  department 
store  business  were  falling  on  their  face 


A  NEW  BOARD  of  directors  for  Tele- 
vision Bureau  of  Advertising  was  elected 
at  the  fourth  annual  members'  meeting 
Nov.  21  at  New  York's  Waldorf-Astoria 
Hotel.  New  members  (standing  1  to  r)  in- 
clude Payson  Hall,  Meredith  Publishing 
Co.,  Des  Moines  (treasurer);  Alexander 
W.  Dannenbaum,  Westinghouse  Broad- 
casting Co.,  New  York;  John  P.  Blair, 
Blair  Television  Assoc.,  New  York;  Craig 
Lawrence,  CBS-TV,  New  York;  Donald 
Davis,  KMBC-TV  Kansas  City;  Lawr- 
ence H.  Rodgers  II,  WSAZ-TV  Hunt- 
ington, W.  Va.;  Sterling  C.  Quinlan, 
ABC-TV,  Chicago;  Otto  Brandt,  KING- 


TV  Seattle  (secretary);  A.  Louis  Read, 
WDSU-TV  New  Orleans;  Richard  A. 
Moore,  KTTV  (TV)  Los  Angeles. 

(Seated  1  to  r)  :  Glen  Marshall,  WJXT 
(TV)  Jacksonville,  Fla.;  Roger  W.  Clipp, 
WFIL-TV  Philadelphia  (board  chair- 
man); Norman  E.  Cash,  TvB,  New  York 
(president);  P.  A.  (Buddy)  Sugg,  NBC- 
TV,  New  York;  Campbell  Arnoux, 
WTAR-TV  Norfolk,  Va.;  Robert  R. 
Tincher,  WHTN-TV  Huntington,  W. 
Va.  Not  in  picture:  W.  D.  Rogers  Jr., 
KDUB-TV  Lubbock,  Tex.,  and  Joseph 
J.  Weed,  Weed  Television  Corp.,  New 
York. 


before  there  was  an  RAB,"  Mr.  Sweeney 
retorted,  "To  our  knowledge  our  plan  has 
never  been  tried  before  and  we  would  stack 
our  knowledge  of  department  store  radio 
against  the  combined  knowledge  of  any 
group  of  agencies." 

To  the  WSAA  suggestion  that  radio 
subsidize  advertising  agencies  by  paying 
them  extra  commissions  on  department 
store  business,  Mr.  Sweeney  felt  not  many 
station  operators  would  favor  that.  "It  is 
suggestions  like  this  which  cause  media  to 
be  even  more  puzzled  about  the  15%  com- 
mission system  and  its  implications,"  he 
said.  "Broadcast  media  are  already  paying 
commissions  on  retail  business  which  are 
not  paid  by  newspapers — yet  newspapers 
still  have  the  bulk  of  the  money." 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


For  Real  Sales  IMN-pact . . .  it's  . . . 


KALL 


SALT  LAKE  CITY 

FIRST* 

HOOPER  AND  PULSE 

Pulse-July  1958:  Hooper-May,  Sept.  1958 


Radio's  Hopes  in  Next  Decade 
Rest  With  the  Young — Sweeney 

Radio's  "young  turks"  are  the  white  hope 
of  the  medium  for  the  next  10  years,  presi- 
dent Kevin  Sweeney  of  Radio  Advertising 
Bureau  told  the  Omaha  Advertising  Club 
last  week.  There  are  more  of  them  around 
than  in  any  other  business  today,  he  said. 

As  "young  turks"  (of  which  some  are 
enfants  terribles,  too,  according  to  Mr. 
Sweeney)  he  cited  aggressive  executives  will- 
ing to  experiment  in  any  way  to  improve 
radio's  audience,  sales  and  stature. 

Mr.  Sweeney  referred  to  the  transistor 
pocket  radio  as  a  "status  symbol"  for  both 
rich  and  poor,  and  predicted  that  at  least 
one  million  Japanese  transistor  sets  will  be 
sold  in  the  U.  S.  next  year.  He  also  said 
that  radio  is  the  ideal  match  for  the  regional 
advertiser  who  spends  less  than  $500,000 
annually — the  "only  medium  that  will  per- 
mit them  to  compete  on  even  terms  with 
national  manufacturers." 

Gay  Heads  Country  Music  Assn. 

Connie  B.  Gay,  president-board  chairman, 
Town  &  Country  Network,  is  the  first  presi- 
dent of  The  Country  Music  Assn.,  a  group 
comprising  radio-tv  station  owners,  disc 
jockeys,  recording  companies,  publishers, 
artists  and  songwriters,  etc.,  from  U.  S., 
Canada  and  Mexico.  The  election  was  held 
at  the  seventh  annual  National  Country 
Music  Disc  Jockey  Festival  [Trade  Assns., 
Nov.  24]  in  Nashville. 


WITH  THE  \ 

Inter  x 
ountain 
Network 

HEADQUARTERS:  -   :  SALT  LAKE  CITY 


DENVER 


CONTACT  YOUR  AVERYc-KNODEL  MAN 


Page  88    •    December  1,  1958 


Broadcasting 


PERSONNEL  RELATIONS 


PROGRAM  SERVICES 


AFTRA,  Networks 
Closer  Together 

The  issues  holding  up  agreement  on  a 
new  contract  between  the  radio  and  tele- 
vision networks  and  the  American  Federa- 
tion of  Television  &  Radio  Artists  appeared 
to  have  narrowed  considerably  as  nego- 
tiators prepared  for  the  resumption  of  for- 
mal negotiations  over  the  weekend. 

An  AFTRA  source  agreed  that  "money 
matters"  largely  have  been  settled  but  point- 
ed out  that  "certain  policy  matters"  still 
require  negotiations.  Included  in  these  areas 
are  AFTRA's  demand  for  a  clause  banning 
the  "stockpiling"  of  videotapes  and  kine- 
scopes bv  networks  and  stations  for  possible 
use  in  "breaking"  an  AFTRA  strike  and 
for  inclusion  of  "the  unfair  station  clause" 
under  which  networks  would  agree  not  to 
provide  live  programming  to  a  station  on 
strike  against  an  AFTRA  local. 

The  networks  and  the  union  held  an  in- 
formal meeting  last  Wednesday  before  the 
Thanksgiving  holiday  but  were  scheduled  to 
resume  formal  talks  this  weekend.  The  old 
contract  expired  Nov.  15  but  AFTRA  has 
consented  to  keep  performers  on  the  job 
until  further  notice. 

AFTRA  is  understood  to  have  reduced 
its  wage  demands  of  several  weeks  ago  on 
the  important  issue  of  rates  for  taped  com- 
mercials. It  was  reported  that  tentative 
agreement  has  been  reached  giving  a  per- 
former $312  for  an  on-camera  appearance 
and  $205  for  off-camera,  covering  13  weeks' 
use  of  a  videotaped  one-minute  commercial 
for  the  entire  U.S.  It  was  agreed  also  that 
if  the  taped  spot  is  carried  in  either  New 
York,  Los  Angeles  or  Chicago,  a  rate  com- 
parable to  that  for  a  spot  presented  in  from 
six  to  20  cities  will  apply.  Use  in  a  combi- 
nation of  two  of  these  three  cities,  it  was 
agreed,  will  call  for  the  application  of  the 
full  national  rate. 

One  network  demand  made  in  recent 
talks  is  the  right  to  syndicate  a  network 
taped  program  in  non-network  markets 
without  paying  any  additional  fee.  AFTRA 
is  understood  to  have  replied  that  the  pro- 
gram fee  covered  only  one  usage  and  that 
any  form  of  syndication,  even  in  non- 
network  markets,  called  for  additional  pay- 
ment. 

AFTRA  also  is  seeking  to  establish  a 
principle  that  it  believes  will  prevent  possible 
reduction  of  announcing  staffs  by  networks 
and  stations.  It  wants  payments  to  announc- 
ers for  tapes  they  make  while  on  duty  but 
are  used  when  they  are  not  working. 
AFTRA  fears  that  the  networks  may  use 
staff  announcers  during  an  eight-hour  day 
for  the  preparation  of  commercials  and 
lead-ins  for  the  entire  broadcast  day,  so 
that  approximately  half  the  present  staff  will 
be  required. 

WGN-AM-TV  At  Peace  With  Unions, 
WLS-NABET  Stalemate  Continues 

Amid  protracted  national  negotiations 
between  the  networks  and  American  Fed- 
eration of  Television  &  Radio  Artists,  one 
radio-tv  entity  made  its  peace  with  two 
unions  and  another  was  stalemated  on  con- 
tract talks  with  still  another  labor  group. 

Broadcasting 


At  the  same  time  stations  continued  local 
talks  with  AFTRA's  Chicago  chapter. 

WGN-AM-TV  announced  Monday  it  has 
signed  a  three-year  pact  (through  Sept.  30, 
1961),  first  of  its  kind,  with  Local  1220  of 
the  International  Brotherhood  of  Electrical 
Workers.  Radio-tv  engineers  were  granted  a 
weekly  pay  boost  of  $7.50  retroactive  to 
Oct.  1  and  an  additional  $7.50  starting  Oct. 
1,  1959.  Any  future  discussions  after  Oct. 
1,  1960,  will  be  limited  to  wage  increase 
talks.  Starting  pay  scale  is  $100  per  week, 
progressing  over  four  years  to  $182.50. 
Supervisory  engineers  receive  $207.50  and 
assistants  $195. 

Negotiations  were  handled  by  Carl  J. 
Meyers,  engineering  director  of  WGN  Inc., 
and  Marvin  W.  Balousek,  president  of 
1BEW  Local  1220. 

Earlier  WGN-AM-TV  consummated  an 
agreement  with  the  AFTRA  local  covering 
salary  increases  for  staff  announcers.  The 
agreement  calls  for  a  $20  weekly  base  pay 
boost  (from  $170  to  $190).  As  a  result, 
according  to  Ward  L.  Quaal,  vice  president 
and  general  manager  of  WGN  Inc.,  the 
stations  would  not  be  affected  by  any 
AFTRA  strike.  The  stations  also  reached  a 
"substantial  agreement"  with  the  union  on 
other  demands. 

Talks  between  WLS  that  city  and  the 
National  Assn.  of  Broadcast  Employes  & 
Technicians  Chicago  local  were  still  stale- 
mated last  week.  The  station  has  referred 
the  contract  dispute  involving  engineering 
employes  to  its  attorneys. 


Fund  Plans  Series  on  News 

Fund  for  the  Republic  is  financing  a 
weekly  program  series  to  be  released  Dec. 
18  to  forty  educational  and  commercial  tv 
stations  in  the  U.S.  and  Puerto  Rico.  The 
series,  to  run  13  weeks,  will  examine  how 
newspapers,  magazines,  radio  and  tv  treat 
major  news  events.  WGBH-TV  Boston  will 
produce  the  show,  with  Louis  M.  Lyons, 
curator  of  Nieman  Fellowships  at  Harvard 
U.,  as  moderator. 

PROGRAM  SERVICE  SHORTS 

Creative  Productions  Inc.,  Arcadia,  Calif., 
has  announced  that  "Melody  Mileage"  radio 
station  promotion  feature  has  been  pur- 
chased by  16  additional  stations.  Copy- 
righted feature  now  distributed  to  approxi- 
mately 200  stations,  is  designed  to  increase 
car  radio  audience  by  reading  speedometer 
mileage  figures  throughout  day,  with  free 
gasoline  or  other  prizes  offered. 

KCOP  (TV)  Los  Angeles  announces  it  will 
undertake  Community  Club  Awards  cam- 
paign, competition  for  cash  awards  open  to 
non-profit  organizations  in  Los  Angeles  area. 

Telenews'  annual  half-hour  "Yearend  News 
Review  of  1958"  will  be  distributed  to  about 
200  tv  stations  by  Pan  American  World 
Airways  "in  interests  of  public  service." 

Community  Club  Services  Inc.,  formerly 
located  at  527  Madison  Ave.,  N.  Y.,  an- 
nounces it  will  move  to  larger  quarters  at 
20  E.  46th  St.,  shortly  after  Jan.  1. 


Transmitter  Price. . .  *6820 
Amplifier  Price  $4850 


50  WATT 

MICROWAVE 
TRANSMITTER 

-Supplies  high  power  for  extra  long  paths 
-Eliminates  microwave  fading 

This  new  Lambda  Transmitter  makes  it  possible 
to  send  extra  long  microwave  paths  without  the 
use  of  repeater  stations.  It  also  supplies  the  needed 
power  to  eliminate  fading  problems. 

Unit  provides  reserve  power  for  multiple 
antennas  ...  a  12  mc  response  adequate  for  full 
color  and  sound  sub -carrier,  and  is  tunable  over 
entire  6825  to  7125  mc  STL  band. 

This  transmitter  uses  standard  wave  guide  out- 
put (RG-50/u).  As  an  amplifier  it  needs  only  30  to 
50  mw  of  driving  power.  Transmitter  is  completely 
self-contained  —  it  requires  only  45"  of  standard 
rack  space.  All  components  are  conservatively 
rated  for  maximum  service.  Write  for  complete 
information. 


LAMBDA-PACIFIC  ENGINEERING,  INC. 

P.  O.  BOX  TO,  VAN  NUYS,  CALIFORNIA 
IN  CANADA  —  BEACONING,  OPTICAL  AND  PRECISION,  MONTREAL 


December  1,  1958    •    Page  89 


Portland,  Maine 

■ 

Represented  by  , 
Avery-Knodel,  Inc. 


Page  90    •    December  1,  1958 


MANUFACTURING 

U.  S.,  Dutch  Manufacturers  Sued 
On  Canadian  Conspiracy  Charges 

The  Justice  Dept.  last  week  accused  Gen- 
eral Electric,  Westinghouse  and  a  Dutch 
electronics  company  of  conspiring  to  keep 
U.S.-manufactured  radio  and  television  sets 
out  of  Canada.  A  civil  antitrust  suit,  filed  in 
federal  district  court  in  New  York,  accused 
the  three  firms  of  operating  an  illegal  con- 
spiracy through  a  Canadian  patent  pool 
controlled  by  the  companies'  Canadian  sub- 
sidiaries. 

This  pool,  the  government  charged,  pre- 
vented the  importation  into  Canada  of  radio 
and  tv  sets  made  in  the  U.S.  As  a  conse- 
quence, the  suit  contended,  U.S.  manufac- 
turers have  been  compelled  to  establish 
plants  in  Canada,  which  they  normally 
would  not  have  done.  The  Dutch  firm  is 
N.V.  Philips'  Gloeilampenfabrieken. 

Four  other  American  companies — RCA, 
Western  Electric,  North  American  Philips 
Co.  and  Hazeltine  Corp. — were  named  co- 
conspirators but  were  not  listed  as  defend- 
ants. 

Ray  H.  Luebbe,  vice  president  and  gen- 
eral counsel  of  GE,  labeled  the  government 
action  "unfounded  in  fact,  unwarranted  in 
law  and  ill-advised  in  terms  of  public  pol- 
icy." He  said  the  suit  concerns  activities  and 
decisions  of  the  Canadian  GE  company 
"made  independently  by  their  Canadian 
management  in  the  best  interests  of  Canadian 
industry  in  conformance  with  Canadian 
law."  Westinghouse  said  it  would  have  no 
comment  until  its  legal  department  has 
studied  the  charges. 

RCA  Consolidates  Home  Products 
In  3  Plants,  Realigns  5  Others 

RCA's  home  instrument  manufacturing 
operations  will  be  consolidated  in  three  re- 
cently expanded  plants  and  new  facilities 
for  electronic  products  and  component  pro- 
duction will  be  provided  in  realignment  of 
five  midwestern  areas,  it  was  announced 
last  week.  Frank  Sleeter,  vice  president, 
manufacturing  services,  said  the  move  is  to 
"meet  the  new  demands  of  the  growing 
electronics  industry"  and  when  completed 
next  year  "is  expected  to  result  in  an  overall 
increase  in  RCA's  total  employment  in  these 
midwestern  areas." 

Involved  will  be  television,  radio,  phono- 
graph and  electronic  component  production 
in  Indianapolis  and  Bloomington,  Ind.; 
Cambridge  and  Findlay,  both  Ohio,  and 
Canonsburg,  Pa.  The  home  manufacturing 
facilities  of  Cambridge,  Bloomington  and 
Indianapolis  facilities  have  recently  been 
expanded.  Changes  will  affect  the  five  plants 
as  follows: 

Cambridge — Added  to  present  production 
of  tape  recorders  and  some  high-fidelity 
instrument  models  will  be  RCA  Victor  ra- 
dios and  combination  am-fm-high  fidelity 
units.  Bloomington — will  continue  its  pro- 
duction of  black-and-white  television  re- 
ceivers and  remain  as  RCA's  color  tele- 
vision production  center  utilizing  a  recently 
completed  120,000-square-foot  addition  to 
its  facilities.  Indianapolis — will  take  on  the 
manufacture  of  television  components,  fer- 
rite  cores,  and  radios,  as  well  as  continue 


with  production  of  portable  television  sets, 
records  and  electron  tubes.  Findlay — will 
become  a  manufacturing  facility  of  RCA 
semiconductor  and  materials  division  for 
expanded  product  of  transistors  and  other 
semiconductor  devices.  Canonsburg — RCA 
contemplates  production  of  another  type  of 
electronic  equipment  with  present  manu- 
facturing activity  being  transferred  to  other 
RCA  plants.  The  rearrangement  of  produc- 
tion facilities,  Mr.  Sleeter  said,  will  neces- 
sitate a  reduction  of  the  Canonsburg  work 
force. 

All  equipment  transfers  are  scheduled  for 
completion  by  April  1,  1959,  with  full  pro- 
duction at  Bloomington,  Indianapolis,  Cam- 
bridge and  Findlay  expected  to  be  under- 
way by  June  1,  1959,  Mr.  Sleeter  said. 

Muntz  Books  No  Longer  in  Red, 
Federal  Debt  Cut  Considerably 

Business  operations  of  Muntz  Tv  Inc. 
have  improved  considerably  since  a  re- 
organization early  in  1957  following  in- 
voluntary bankruptcy  proceedings. 

Harold  S.  Lansing,  attorney  and  direc- 
tor of  the  company,  announced  Nov.  18 
that  the  company  now  is  "in  a  position  to 
proceed  and  make  money."  He  reported  total 
sales  of  over  $4  million  and  net  profit  of 
nearly  $25,000  for  the  fiscal  period  ended 
last  Aug.  31  compared  with  sales  of  $6,- 
034,849  and  a  net  loss  of  $1,024,842  for 
the  previous  fiscal  year.  Muntz  Tv  Inc.  now 
claims  some  1,200  dealers  compared  with 
less  than  half  a  dozen  under  the  former 
management. 

But  the  most  encouraging  factor,  he  told 
a  news  conference,  is  that  the  firm  is  less  in 
debt  to  the  federal  government — only  $371,- 
000  as  against  $1,531,000  for  the  same  pe- 
riod last  year. 

Earl  Muntz  left  the  firm  in  January  1957 
and  has  since  taken  over  control  of  Sonora 
Electronics  Inc.,  another  Chicago-based  ra- 
dio-tv  set  firm,  in  conjunction  with  Frank 
Atlass,  program  director  of  WBBM-TV  Chi- 
cago. He  also  has  dabbled  in  electronics 
production  in  Cuidad  Trujillo  in  the  Do- 
minican Republic. 

The  newly-formed  Muntz  Tv  Inc.  has  ex- 
panded its  line  to  include  console  and  port- 
able tv  sets,  stereophonic  and  high  fidelity 
phonograph  and  radio  models. 

McDonald  Estate  Exceeds  Report 

Comr.  E.  F.  McDonald,  board  chairman 
of  Zenith  Radio  Corp.,  left  an  estate  of 
about  $12  million  rather  than  $7  million 
estimated  at  the  time  of  his  death  last 
May  15. 

Actual  inventory  of  the  estate  was  ap- 
proved Nov.  18  by  Lycurgus  J.  Conner,  as- 
sistant to  the  Chicago  probate  court  judge, 
listing  19,724  shares  of  Zenith  common 
stock  and  miscellaneous  stock  items  in  a 
holding  company,  plus  36,279  shares  of 
Teco  Inc.,  with  $10  par  value  per  share. 
The  Zenith  common  stock  was  valued  at  ap- 
proximately $2.8  million  under  a  closing 
price  of  $142  on  the  New  York  Stock  Ex- 
change after  the  estate  was  approved. 

Broadcasting 


EDUCATION 


Silicon  Controlled  Rectifier 

In  New  Kliegl  Remote  Tv  Dimmer 

A  completely  new  method  of  light  in- 
tensity control  employing  high  power  mini- 
ature silicon  controlled  rectifiers  was  intro- 
duced last  week  by 
■■Htm)*.       Kliegl  Bros.  Univer- 
■"c*u^L  sal  Electrical  Stage 

Lighting  Co.,  New 
York.  The  new  dim- 
mer device  is  only  a 
fraction  of  the  size 
|  of  existing  equip- 
ment and  will  oper- 
ate with  much  great- 
er efficiency  and  flexibility,  Kliegl  claimed. 
The  new  SCR  dimmer  can  be  attached  to  a 
light  bank  or  spot  on  the  tv  set  and  remotely 
controlled,  not  possible  with  older  systems 
such  as  the  motor  driven  autotransformer, 
magnetic  amplifier  or  electronic  (thyratron) 
dimmers,  it  was  said. 

The  heart  of  the  new  Kliegl  unit  is  the 
silicon  controlled  rectifier  developed  by  Gen- 
eral Electric  Co.  and  just  entering  commer- 
cial production.  The  initial  SCR  dimmer  is  a 
4  kw  model,  but  models  in  the  5  kw,  10  kw 
and  12  kw  range  will  be  available  soon.  The 
SCR  dimmer  is  said  to  be  98.5%  efficient 
electrically,  losing  only  40  w  in  each  4  kw, 
responds  instantaneously  to  control  and  has 
infinite  loading  capacity  from  1  w  to  4  kw. 
It  does  not  require  any  auxiliary  boosters  or 
transformers,  Kliegl  said,  and  per  kilowatt 
weighs  only  1V4  lbs.,  compared  to  the  8  to 
25  lbs.  of  other  systems.  Because  of  its  tiny 
size,  a  complete  control  board  can  be  en- 
closed in  a  single  suitcase,  Kliegl  said.  The 
price  is  not  set  but  will  be  comparable  to 
magnetic  amplifier  dimmers. 

MANUFACTURING  SHORTS 

Vue-Tronics  of  Hollywood  has  developed 
videotape  cuer  that  performs  same  function 
for  broadcaster  of  taped  program  or  com- 
mercial that  Academy  leader  does  for  film. 
Black  stripe,  applied  in  film  fading  ink  which 
can  easily  be  removed,  triggers  mechanism 
to  provide  7  to  0  count  both  audibly  by 
beeps  and  visually  on  nixie  lamp  mounted 
near  video  monitor,  enabling  operator  to  put 
tape  on  air  at  exactly  right  time.  Vue-Tronics 
also  is  offering  footage  counter  for  tapes, 
to  be  used  in  timing  commercials  or  locating 
particular  segment  of  taped  program.  VTR 
footage  counter  is  priced  at  $217.50;  cue 
marker  closer  unit  and  step  relay  with  nixie 
lamp  for  count  down  costs  $1,225.75. 

Hewlett-Packard  Co.,  Palo  Alto,  Calif.,  an- 
nounces new  noise  figure  meter  which  auto- 
matically measures  noise  figure  of  amplifier 
and  microwave  receiver  systems.  Instru- 
ment, model  340A,  enables  semi-skilled 
personnel  to  make  quick  and  accurate 
noise  measurements  and  to  adjust  receivers 
and  components  for  optimum  performance. 
Price  is  $715  (cabinet)  and  $700  (rack 
mount).  Write  Peter  N.  Sherrill,  Hewlett- 
Packard  Co.,  275  Page  Mill  Rd.,  Palo  Alto, 
Calif. 

Smith,  Kline  &  French  Labs,  Phila.  an- 
nounces 1,500-lb.  electronic  projector  ca- 

Broadcasting 


pable  of  presenting  pictures  9  x  12  ft.  and 
termed  "largest  and  most  advanced  com- 
patible color  tv  'set'  in  world"  has  been 
built  in  Netherlands  for  use  at  U.  S.  medi- 
cal meetings.  Projector,  which  is  expected 
to  be  put  into  full  use  next  year,  probably 
will  get  U.  S.  tryout  Dec.  2-5,  when  SKF 
will  present  15  hours  of  closed-circuit  med- 
ical color  tv  at  American  Medical  Assn.'s 
clinical  meeting  in  Minneapolis.  Projector, 
which  is  presently  en  route  by  ship  to  Phil- 
adelphia, was  built  by  Holland  Electronics 
firm  of  Philips.  It  is  actually  three  projec- 
tors in  one,  each  projector  sending  different 
color  onto  the  screen,  SKF  said. 

Minnesota  Mining  &  Mfg.  Co.,  St.  Paul,  an- 
nounces second  best  sales  quarter  in  history 
for  period  ending  Sept.  30,  racking  up  vol- 
ume of  $95,104,809  and  common  stock 
earnings  of  $11,921,415,  equal  to  71  cents 
per  share. 

Hotpoint  Co.,  Chicago  (white  goods,  ap- 
pliance), has  announced  it  plans  to  dis- 
continue all  activity  in  tv  receiver  field  and 
concentrate  on  appliances.  Hotpoint  set, 
manufactured  by  parent  General  Electric 
Co.,  had  been  on  market  past  two  years. 

Emerson  Radio  &  Phonograph  Corp.  has 

opened  new  research  plant  at  Silver  Spring, 
Md.  Operated  by  Emerson's  Government 
Electronics  Div.,  lab  houses  staff  of  400 
with  annual  payroll  of  $2  million. 


CBS  Foundation  Invites  Bids 
For  1959-60  News  Fellowships 

An  invitation  for  applications  for  the  third 
annual  group  of  eight  news  and  public  af- 
fairs fellowships  at  Columbia  U.  starting  in 
September  1959  was  issued  last  week  by 
Ralph  F.  Colin,  president  of  CBS  Founda- 
tion Inc.  The  $8,000  one-year  fellowships 
are  open  to  news  and  public  affairs  employes 
of  CBS  News,  CBS-owned  radio-tv  stations 
and  affiliates,  noncommercial  radio-tv  sta- 
tions licensed  to  colleges  and  universities 
and  teachers  in  related  fields  at  colleges  and 
universities. 

The  application  deadline  is  Feb.  2  and 
winners  will  be  announced  about  March  16 
following  selection  by  a  committee  which 
includes  Dr.  Lawton  P.  G.  Peckham,  dean 
of  the  graduate  faculties,  Columbia  U.; 
Lewis  W.  Douglas,  former  American  ambas- 
sador to  Great  Britain;  Joseph  L.  Johnson, 
president  of  the  Carnegie  Endowment  for  In- 
ternational Peace;  Byron  Price,  former  ex- 
ecutive news  editor  of  AP;  Dr.  John  A. 
Krout,  vice  president,  Columbia  U.;  Sig 
Mickelson,  vice  president  of  CBS  Inc.  and 
general  manager  of  CBS  News,  and  Edward 
R.  Murrow,  CBS  News. 

Purpose  of  the  fellowships  is  to  offer  a 
year  of  study  in  radio-tv  news  and  public 
affairs  for  men  and  women  who  show 
promise  of  greater  development  and  who 
seem  most  likely  to  benefit  from  the  study 
year.  The  foundation  pays  all  fees  and  trans- 
portation costs  and  provides  living  allow- 


facts  about  the  Gates  Sta-Level  Amplifier. ,  . 
from  one  station  engineer  to  another 

DM:  "Say  Joe,  I  understand  you've  been  using  a  Gates  Sta-Level  for  about  a  year  now.  Does  it 
do  the job?" 

DE:  "Boy,  we'd  be  lost  without  it.  Sta-Level  has  done  wonders  for  our  station  operation." 
DM:  "Let's  see,  the  basic  function  of  Sta-Level  is  to  provide  constant  level  output,  isn't  it?" 
DE:  "That's  right,  Tom.  Sta-Level  brings  up  the  low  passages  while  it  holds  down  excessive 
output  level." 

DM:  "And  what's  the  result?"  .  . 

DE:  "The  result  is  always  higher  level  of  transmission,  the  equivalent  of  greater  signal 

output." 
DM:  "Is  Sta-Level  expensive?" 

OE:  "Heavens  no!  Only  $235.00,  and  it  comes  complete  with  tubes  and  ready  to  operate. 
,  Why  don't  you  call  or  write  Gates  and  order  a  Sta-Level  today?  They're  in  stock  for 
immediate  delivery." 
DM:  "Where's  a  phone?" 


GATES 


GATES  RADIO  COMPANY 


QUINCY,  ILLINOIS 


Subsidiary  of  Harrislntertype  Corporation 


December  1,  1958    •    Page  91 


EDUCATION  CONTINUED 


PROFESSIONAL  SERVICES 


ances  to  the  fellow  and  his  family,  about 
$8,000.  Applicants  must  obtain  leave  of 
absence  from  their  employers  for  the  year. 

CBS  Foundation  is  at  484  Madison  Ave., 
New  York  22.  William  C.  Ackerman  is 
executive  director. 

Don't  Give  All  Gravy  to  Papers, 
WTTM's  Chief  Counsels  Teachers 

"All  too  often  teachers,  in  conducting 
campaigns  for  better  salaries  or  school  .  .  . 
issues,  ask  and  receive  free  cooperation 
from  radio  and  then  place  paid  advertising 
in  newspapers,"  Fred  E.  Walker,  vice  presi- 
dent-general manager  of  WTTM  Trenton, 
N.  J.,  charged  at  the  New  Jersey  Education 
Assn's  annual  convention  in  Atlantic  City 
last  month. 

WTTM's  chief  reminded  the  3,000  public 
school  teachers  he  was  addressing,  that  satu- 
ration radio  was  used  by  local  teachers  to 
help  gain  a  wage  increase  that  previously 
had  been  turned  down.  ".  .  .  Radio  changed 
the  minds  of  the  officials  by  arousing  public 
opinion  ... 

"Responsible  radio  stations  with  editorial 
integrity,"  Mr.  Walker  said,  "are  on  a  par 
with  newsnaDers  in  every  way.  .  .  .  Complete 
public  relations  cannot  be  accomplished  in 
anv  community  .  .  .  unless  radio  is  afforded 
an  equal  place  in  the  planning,  administra- 
tion and  budget  of  community  campaigns." 

Missouri  U.  Calls  Freedom  Meet 

The  U.  of  Missouri's  School  of  Journal- 
ism is  calling  a  Dec.  11-12  Freedom  of 
Information  conference  "to  focus  again  the 
attention  of  the  American  people  on  one 
of  the  most  pressing  problems  confronting 
newsgatherers  and  individuals  in  a  democ- 
racy: the  right  to  know."  Among  those  to 
speak  at  the  meeting:  Murray  Snyder,  as- 
sistant secretary  of  defense  for  public 
affairs,  and  J.  Russell  Wiggins,  executive 
editor,  Washington  (D.  C.)  Post-Times 
Herald  (WTOP-AM-FM-TV  Washington, 
WJXT  [TV]  Jacksonville,  Fla.)  One  of  the 
topics  to  be  discussed  is  "The  Current  Ac- 
cess Picture  for  Electronic  &  Photojournal- 
ism." 

Florida  ETV  Asks  for  $1  Million 

The  Florida  Educational  Television  Com- 
mission has  submitted  a  request  for  a  $1.5 
million  allocation  for  the  next  two  years. 
This  is  $1.2  million  more  than  the  pres- 
ent rate  of  spending.  The  commission  in- 
tends to  budget  $800,000  during  the  first 
year  to  connect  Tallahassee  and  Gainesville 
with  a  microwave  relay;  interconnect  Mi- 
ami, Fort  Lauderdale  and  West  Palm  Beach; 
complete  the  Florida  State  U.  etv  outlet; 
provide  connections  for  Gainesville-Palatka 
and  Daytona  Beach,  and  Tallahassee-Mar- 
ianna-Panama  City  and  Pensacola. 

EDUCATION  SHORT 

U.  of  Maryland's  division  of  radio  and  tele- 
vision has  presented  workshop  production 
review  of  its  new  closed-circuit  tv  facility. 
Installation,  completed  this  fall,  was  made 
possible  by  $58,000  appropriation  from 
Maryland  legislature. 


T-E  Fund  Reaches  Highest  Mark 
In  Assets,  Shareholders,  Shares 

An  all-time  high  in  net  assets,  number  of 
shareholders  and  shares  outstanding  has 
been  established  by  Television-Electronics 
Fund,  mutual  investment  organization,  with 
the  observance  of  its  tenth  anniversary. 

The  annual  report,  released  Monday  by 
Chester  Tripp,  president,  shows  net  asset 
value  of  $12.75  per  share,  78,743  share- 
holders and  13,038,227  shares  outstanding 
as  of  Oct.  31,  1958,  end  of  the  10th  fiscal 
year.  All  represented  gains  over  the  $10.36 
net  asset  value,  65,312  shareholders  and 
16,059,119  shares  outstanding  recorded  the 
previous  year. 

Mr.  Tripp  reported  that,  as  of  Oct.  31, 
96%  of  the  Fund's  resources  were  in- 
vested in  common  stocks  and  convertible 
securities  and  the  remaining  4%  in  cash 
and  equivalent.  The  figures  represent  a  shift 
in  emphasis  from  the  previous  year,  Mr. 
Tripp  added,  noting  TEF  was  well  prepared 
for  the  then  anticipated  recession. 

TEF  extended  its  first  public  offering  in 
September  1948,  claiming  net  assets  of  only 
$151,889,  less  than  200  shareholders  and 
less  than  17,000  shares  outstanding.  The 
Mutual  Fund  is  headquartered  in  Chicago 
and  covers  the  broad  electronic  field. 

Dellar  Opens  Brokerage  Firm 

Lincoln  Dellar,  formerly  owner-manager 
of  KOVR  (TV)  Stockton.  Calif.,  has  opened 
a  brokerage  company  to  deal  in  radio-tv 


properties  in  the 
West.  Mr.  Dellar 
was  co-owner  of 
Pacific  Northwest 
Stations  (KJR  Se- 
attle, KXL  Portland, 
Ore.,  KNEW  Spo- 
kane) before  going 
to  the  Stockton  mar- 
ket. He  entered 
broadcasting  in  1932 
as  manager  of  KGB 
San  Diego,  Calif. 


Lincoln  Dellar  &  MR.  dellar 

Co.  is  at  1470  E.  Valley  Rd.,  Santa  Bar- 
bara, Calif.  Telephone:  Woodland  9-0770. 
R.  C.  Crisler  &  Co.  is  eastern  affiliate. 

Phillips  Becomes  Consultant 

George  W.  Phillips  has  retired  from  the 
FCC  after  23  years'  service  to  become  a  con- 
sultant to  radio  management  on  regulation 
matters,  headquartering  in  Riverside,  Calif. 
Most  recently  an  accountant  in  the  Broad- 
cast Bureau's  renewal  branch,  he  had  also 
worked  in  the  Common  Carrier  Bureau.  Mr. 
Phillips  was  educated  at  Princeton  U.  and 
U.  of  Pa.,  and  during  World  War  I  served  as 
a  lieutenant  in  the  Navy. 

Merrick  Forms  New  PR  Company 

The  formation  of  Merrick  Assoc.,  New 
York,  as  a  public  relations  organization  in 
the  broadcast,  personality  and  commercial 
field  has  been  announced  by  Michael 
Merrick,  formerly  vice  president  of  Brandt 


Public  Relations,  New  York.  The  new  com- 
pany is  at  280  Madison  Ave.,  New  York  16, 
N.  Y.  Telephone:  Murray  Hill  4-5620. 
Merrick  Assoc.  is  public  relations  repre- 
sentative for  singer-actor  Harry  Belafonte 
and  Rampart  Independent  Productions,  New 
York,  tv  and  motion  picture  producer. 

Mallyck,  Bernton  Form  Law  Firm 

Formation  of  a  new  Washington  law  firm 
was  announced  last  week  by  E.  Theodore 
Mallyck  who  resigned  Monday  (Nov.  24) 
from  the  FCC,  and  William  P.  Bernton  of 
Sher,  Oppenheimer  &  Harris. 

Mr.  Mallyck,  an  fm  specialist,  had  been 
at  the  Commission  1 3  years  and  was  super- 
vising attorney  of  the  aural  facilities  division 
at  the  time  of  his  resignation.  He  is  a  gradu- 
ate of  George  Washngton  U.  and  Drexel 
Institute  of  Technology.  Philadelphia.  Mr. 
Bernton,  a  graduate  of  Harvard  U..  became 
a  partner  in  Sher,  Oppenheimer  &  Harris 
in  1950.  Messrs.  Bernton  and  Mallyck  have 
not  as  yet  announced  their  new  office  ad- 
dress or  telephone  number. 

New  Agent  for  Commercial  Talent 

Formation  of  a  new  company  specializing 
in  artist  representation  in  the  film  commer- 
cial business,  The  Paul  Garrison  Organiza- 
tion, has  been  announced  by  Mr.  Gar- 
rison, a  former  UPA  Pictures  Inc.  sales 
executive.  Headquartered  in  Los  Angeles 
(8811  Santa  Monica  Blvd.,  Olympia  2-0384), 
PGO  also  will  have  New  York  offices  at  485 
Fifth  Ave.,  Yukon  6-5270. 

PROFESSIONAL  SERVICE  SHORTS 

Marden-Kane  Inc.,  contest  and  promotion 

merchandising  firm,  formed  by  Bernard  A. 
Marden  and  Richard  Kane,  president  and 
executive  v.p.,  respectively.  Firm  is  located 
at  134  Jackson  St.,  Hempstead,  N.  Y.;  tele- 
phone: Ivanhoe  3-4020. 

Vandivere  &  Cohen  (consulting  engineer) 
has  moved  from  Evans  Bldg.  to  617  Albee 
Bldg.,  1426  G.  St.,  N.W.  Washington  5, 
D.  C.  Telephone:  Executive  3-4616. 

Maury  Foladare  and  Norman  Greer  have 

dissolved  their  public  relations  firm  of 
Foladare-Greer  &  Assoc.,  formed  in  Janu- 
ary 1951.  Mr.  Foladare  has  taken  over 
partnership's  office  at  1741  Ivar  Ave., 
Hollywood,  where  he  will  continue  under 
name  of  Maury  Foladare  &  Assoc.  there 
and  in  New  York.  Mr.  Greer  has  formed 
Norman  Greer  Co.,  public  relations,  with 
offices  at  8943  Wilshire  Blvd.,  Beverly  Hills, 
and  at  6  W.  57th  St.,  N.  Y. 

Wolcott  &  Assoc.,  public  relations  counsel, 
has  moved  its  San  Francisco  offices  to  209 
Post  St.  Grady  Galloway  is  San  Francisco 
manager. 

Hill  &  Knowlton  Inc.,  public  relations 
counsel,  announces  shift  of  its  west  coast 
offices  to  4270  Wilshire  Blvd.,  Los  Angeles 
5;  telephone:  Webster  1-1883. 

Volkswagen  of  America  Inc.  appoints  Mar- 
athon Tv  Newsreel  Inc.,  N.  Y.,  to  handle 
television  and  newsreel  public  relations. 


Page  92    •    December  1,  1958 


Broadcasting 


PEOPLE 


ADVERTISERS  &  AGENCIES 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 

"  '<         '  ' 

WILLIAM  K.  BRUSMAN,  formerly  general  sales  man- 
ager, WHK  Cleveland,  to  Nelson  Stern  Adv., 
that  city,  as  account  executive. 


LEWIS  GRUBER,  president  of  P. 
Lorillard  Co.  since  1956,  has 
been  elected  chairman  of 
board  and  chief  executive  of- 
ficer. Succeeding  Mr.  Gruber 
as  president  will  be  HAROLD 

F.  TEMPLE,  v.p.  and  director  of 
sales.  New  director  of  sales 
will  be  advertising  director 
MANUEL  YELLEN.  GEORGE  A. 
HOFFMAN,  since  1957  director 
of  manufacturing,  has  been 
elected  v.p.  All  changes  be- 
come effective  Jan.  1.  On 
Dec.  1,  MORGAN  J.  CRAMER, 
director  of  export  and  gov- 
ernment operations,  will  be- 
come member  of  board,  tak- 
ing place  of  IRVING  H.  PEAK, 
who  will  retire  on  that  date. 

G.  DOUGLAS  MORRIS,  v.p.  and 
account  executive,  Lambert 
&  Feasley,  N.Y.,  since  1952, 
named  senior  v.p. 


MR.  TEMPLE  STANLEY     F.     KORD,  formerly 

president  of  John  Puhl  Prod- 
ucts Div.  of  Purex  Corp.,  South  Gate,  Calif,  ap- 
pointed v.p.  of  sales  of  Purex.   CRAIG  DAVIDSON 

will  assume  charge  of  advertising  department  of 
Purex  in  addition  to  duties  as  head  of  product 
planning  division. 

TOM  D.  SCHOLTS  has  resigned  as  v.p.  of  Heintz 
Co.,  L.A.,  to  join  Atherton  Migge  Privett,  that 
city,  as  v.p.  and  partner  Jan.  1,  1959.  LUTHER  G. 
MYHRO,  art  and  copy  director  of  Heintz,  will 
move  with  Mr.  Scholts  to  AMP  as  copy  chief. 
AMP  will  also  acquire  advertising  of  Barbara 
Ann  Baking  Co.  and  several  other  foods  ac- 
counts. 


JAMES  J.  DARLING,  Jell-O  product  group  manager 
for  General  Foods  Corp.,  White  Plains,  N.Y.,  pro- 
moted to  newly  created  post  of  advertising  and 
merchandising  manager  of  Jell-O  Div.  He  is  suc- 
ceeded by  STEPHEN  A.  WITHAM,  who  moves  from 
Maxwell  House  Div.  where  he  was  Sanka  product 
manager.  Succeeding  Mr.  Witham  is  JAMES  W. 
ANDREWS,  formerly  advertising  manger  of  Per- 
kins Div.  New  to  GF  are  A.  O.  (ARCH)  KNOWL- 
TON,  v.p.  and  marketing  director  of  American 
Home  magazine,  to  director  of  media  coordina- 
tion, and  FRANK  HARVEY,  treasurer  of  Calkins  & 
Holden  Inc.,  N.Y.,  to  GF  as  manager  of  adver- 
tising controls. 


REGINALD  F.  PIERCE  JR.,  former 
account  executive  and  mer- 
chandising specialist  with 
Lennen  &  Newell,  and  Ken- 
yon  &  Eckhardt  account 
executive  since  1955,  and 
JEROME  H.  GORDON,  previous- 
ly director  of  marketing  with 
Bryan  Houston  Inc.,  and 
since  last  February  K&E  ac- 
count executive,  have  been 
elected  v.p.'s  of  Kenyon  & 
Eckhardt. 


MR.  PIERCE 


MR.  GORDON 


JOHN  H.  OWEN,  v.p.  and  ac- 
count supervisor,  Doherty, 
Clifford,  Steers  &  Shenfield, 
N.Y.,    elected  director. 


ROBERT  Y.  NEMES,  with  White- 
hall Labs  since  1957,  named 
manager  of  chain  store  sales. 

WINFIELD  C.  GOULDEN,  for- 
merly merchandising  man- 
ager, Kenyon  &  Eckhardt, 
L.A.,  appointed  account  ex- 
ecutive. 


KERRY  F.  SHEERAN,  account  supervisor  at  North 
Adv.,  Chicago,  for  past  three  years,  to  Ted  Bates 
&  Co.,  N.Y.,  on  Whitehall  Labs  account. 

RALPH  L.  YOUNG,  formerly  with  Ketchum,  Mac- 
Leod &  Grove  Inc.,  Pittsburgh,  to  Compton  Adv., 
as  account  executive  in  its  Los  Angeles  office. 

WILFORD  C.  ANDERSON,  formerly  account  super- 
visor for  Garfield  Adv.,  S.F.,  to  Honig-Cooper, 
Harrington  &  Cooper,  that  city,  as  account 
executive. 


HAROLD  V.  Y.  (VAN)  CALDWELL  JR.,  formerly  asso- 
ciate editor  of  Steel  magazine,  to  Farson,  Huff 
&  Northlich  Inc.,  Cincinnati  advertising  and  pub- 
lic relations  agency,  as  account  executive. 

JACK  L.  MATTHEWS  promoted  from  media  director 
to  account  executive  at  Clinton  E.  Frank  Inc., 
Chicago,  with  duties  in  consumer  products  field. 

RUDY  BEHLMER,  formerly  director,  KLAC-TV  Los 
Angeles,  named  director  of  television  and  radio 
for  Grant  Adv.'s  Hollywood  office. 

ROBERT  T.  GRUNEWALD,  formerly  advertising  staff 
representative  for  Westinghouse  Electric  Corp., 
Pittsburgh,  to  contact  department  of  Gray  & 
Rogers,  Philadelphia  and  Newark,  N.J.,  adver- 
tising and  public  relations  agency. 

SHIRLEY  MERZON,  formerly  with  Leber  &  Katz, 
to  Gore  Smith  Greenland  Inc.,  copy  department, 
N.Y. 

EDWARD  MEIZELS,  formerly  with  NBC  Spot  Sales, 
and  DON  CHAPMAN,  most  recently  media  group 
supervisor,  Lennen  &  Newell,  have  joined  tele- 
vision and  radio  sales  staffs,  respectively,  of 
Adam  Young  Inc.,  N.Y. 

ELEANOR  CORRIGAN,  formerly  with  Benton  & 
Bowles,  to  Ted  Bates  &  Co.,  N.Y.,  press  dept. 
WILLIAM  J.  LYONS,  for  past  three  years  radio-tv 
v.p.  at  Dowd,  Redfield  &  Johnstone  Inc.,  to 
Bates  as  tv-radio  supervisor. 

GEORGINA  WILLISCROFT,  formerly  with  Kenyon 
&  Eckhardt,  to  Erwin  Wasey,  Ruthrauff  &  Ryan 
Inc.,  L.A.,  as  radio-tv  writer. 

MARSHALL  JAY  SIMMONS  to  creative  staff  of  Gott- 
schaldt  &  Assoc.,  Inc.,  Coral  Gables,  Fla.,  adver- 
tising agency. 

JOHN  T.  HENDERSON,  formerly  with  Lynn  Baker 
Agency,  N.Y.,  as  staff  writer  of  radio-tv  com- 
mercials, to  copy  dept.  of  N.  W.  Ayer,  Phila. 

BETTY  BASTION,  formerly  with  American  Home 
magazine,  and  BURTON  KAPLAN,  previously  with 
Bernard  Relin  Assoc.,  N.Y.  to  Hicks  &  Greist, 
N.Y.,  in  public  relations  department. 

CARL  ARRIGO,  formerly  with  Erwin  Wasey,  Ruth- 
rauff &  Ryan,  to  Cayton  Inc.,  N.Y.,  as  tv  re- 
searcher and  time  buyer. 

DAN  CHAMBERLAIN,  formerly  manager  of  tele- 
vision publicity,  MGM-TV,  to  Colgate-Palmolive 
Co.,  N.Y.,  public  relations  department,  as  special 
projects  coordinator. 

HELEN  WOOD,  timebuyer  at  Gordon  Best  Co.,  Chi- 
cago, to  W.  B.  Doner,  that  city,  in  similar  ca- 
pacity. 

JUDY  CLAYMONT,  formerly  with  N.  W.  Ayer,  to 
Norman,  Craig  &  Kummel  copy  staff  in  New 
York. 

HORACE  E.  LOOMIS,  57,  v.p.  of  Grant  Adv.  Inc., 
Miami,  died  Nov.  14  at  Jackson  Memorial  Hos- 
pital, Miami,  following  heart  attack.  Mr.  Loomis 
was  founder  of  one  of  Miami's  first  agencies, 
Loomis,  Bevis  &  Hall. 


FILM 


JACK  V.  SHIPPEE,  formerly 
west  coast  v.p.  for  United 
Film  Services  of  Kansas  City, 
Mo.,  appointed  v.p.  in  charge 
of  sales  for  All-Scope  Pic- 
tures, Hollywood,  operating 
as  commercial  film  division  of 
20th  Century  Fox  Tv.  Mr. 
Shippee  was  previously  man- 
ager of  J.  Walter  Thompson's 
Kansas  City  office. 


SIDNEY  G.  DENEAU,  formerly 
v.p.  in  charge  of  sales  for 
Selznick  Releasing  Organization,  appointed  v.p. 
of  Paramount  Film  Distributing  Corp,.,  N.Y.  Mr. 
Deneau  will  continue  as  western  sales  manager. 

HUGH   F.   GAGE,  formerly  partner  of  Farrell  & 


MR.  SHIPPEE 


Advertisement 


In  a  letter  to  Mr.  John  C.  Gilmore, 
Vice  President  of  Community  Club 
Services,  Inc.  Mr.  John  Screen,  Man- 
ager of  WDSU  in 
New  Orleans  stated 
that .  .  .  "After  suc- 
cessfully completing 
our  first  Commu- 
nity Club  Awards 
Campaign  last 
spring  and  summer, 
we  are  now  engaged 
in  planning  and 
selling  our  second 
campaign  which 
will  run  from  Jan- 
uary 18th  through  April  18th,  1959. 
The  first  campaign  was  very  success- 
ful and  we  are  already  assured  that 
the  sales  results  of  the  second  cam- 
paign will  far  exceed  those  of  the 
first. 

Community  Club  Awards  offers  a  very 
tangible  means  of  showing  a  client  the 
results  of  his  advertising  investment. 
We  are  well  compensated  for  the 
enormous  amount  of  detailed  work  in- 
volved in  making  Community  Club 
Awards  operate  successfully." 


COMMUNITY  CLUB 
AWARDS 

PENTHOUSE  SUITE 

9»  527  Madison  Avenue 
New  York  22,  N.  Y. 
Phone:  PLaza  3-2842 


MEN  WHO  READ 
BUS  IN  ESS  PAPERS 
MEAN  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


Broadcasting 


December  1,  1958    •    Page  93 


PEOPLE  CONTINUED 


Gage  Films,  N.Y.,  elected  v. p.  of  Wilding  Picture 
Productions  Inc.,  Chicago,  and  placed  in  charge 
of  Wilding's  eastern  sales  division  in  New  York. 

CLIFFORD  F.  WEAKE,  formerly  assistant  district 
manager  of  Chicago  office  of  National  Gypsum 
Co.,  will  succeed  Mr  Gage  as  manager  of  Wild- 
ing's midwest  sales  division. 

CARL  A.  RUSSELL,  formerly  in  regional  sales  for 
Ziv  Television  Programs,  to  Independent  Tele- 
vision Corp.  as  manager  of  regional  sales,  head- 
quartering in  Chicago. 

CHARLES  SHOWS,  writer-director  for  22  Walt  Dis- 
ney cartoon  films  for  ABC -TV,  writer  for  Ruff 
and  Reddy  cartoons  on  NBC-TV  and  for  Huckle- 
berry Hound  on  CBS-TV,  signed  by  Larry  Har- 
mon Productions  as  head  writer  and  story  edi- 
tor of  Bozo,  the  Clown  tv  cartoon  series  which 
Harmon  is  producing  for  distribution  by  Reuben 
Kaufman's  Jayark  Films  Corp. 


NETWORKS  <:      ■ :  t~t  ::    •  -;r-v- 

WILLIAM  J.  STYNES,  account  executive  with  WOR- 
TV  New  York,  to  CBS  Films  Inc..  N.  Y„  in 
similar  capacity. 

LEONARD  H.  GOLDENSON,  president  of  American 
Broadcasting-Paramount  Theatres,  re-elected 
chairman  of  board  of  directors  of  United  Ce- 
rebral Palsy  Assn. 

DAVID  C.  ADAMS,  NBC  executive  v. p.,  named 
chairman  of  radio-tv  stations  division,  Muscular 
Dystrophy  Assn.  of  America  Inc. 

HARRY  EINSTEIN,  54,  who  rose  to  radio  fame  as 
Greek  funnyman,  Parkyakarkas,  died  Nov.  24  in 
Hollywood  at  Friar's  Club  testimonial  dinner 
following  heart  attack.  Mr.  Einstein,  master  of 
dialects,  made  immediate  hit  as  guest  on  Eddie 
Cantor  show  in  early  1930's  and  later  scored  with 
his  own  radio  show. 


STATIONS 

GEORGE  H.  CLINTON  resigns  as  general  manager 
of  WBOY-AM-TV  Clarksburg,  W.Va.,  to  become 
owner  of  WEBC  Duluth,  Minn.    ROGER  GARRETT, 

formerly  sales  manager  at  WSTV-TV  Steuben- 
ville,  Ohio,  succeeds  Mr.  Clinton  at  WBOY- 
AM-TV. 


MILTON  DIENER  named  president  of  Broadcast 
Management  Inc.,  operator  of  WUST  Washing- 
ton.   WILLIAM    H.    SIMONS    and    DANIEL  DIENER 

elected  v. p.  and  secretary-treasurer  respectively. 

EDWIN  A.  PANCOAST  JR.  appointed  executive  v.p. 
in  charge  of  operations  for  WCFR  Springfield, 
Vt. 

ROBERT  KINDRED,  formerly  sales  manager  of  KOIL 
Omaha,  named  general  manager  of  KJBS  San 
Francisco,  effective  Dec.  8.  STANLEY  BREYER  re- 
signs as  KJBS  sales  manager  to  become  co- 
manager  and  part  owner  of  KSAY  San  Francisco. 


ROBERT  J.  McANDREWS,  v.p.  and  commercial  man- 
ager of  KBIG-Avalon  (Catalina)  Calif.,  on  Jan.  1, 
1959,  will  become  station  manager  as  well  as 
commercial  manager.  ALAN  LISSER,  program  di- 
rector, becomes  operations  manager  and  pro- 
gram director  and  CARL  BAILEY,  special  events 
director,  becomes  chief  announcer.  Promotions 
follow  resignation  of  CLIFF  GILL,  v.p.  in  charge  of 
operations  of  KBIG  Dec.  31,  1958,  to  become 
president  and  general  manager  of  new  radio 
station  in  Orange  County. 

HOMER  H.  CDOM,  formerly  commercial  manager, 
WAKY  Louisville,  Ky.,  to  WEZE  Boston  as  gen- 
eral manager.  Mr.  Odom  was  previously  south- 
western regional  manager  of  Weed  Inc.,  station 
representative. 

CHARLES  R.  GIBSON,  formerly  news  and  program 
director,  KGKL  San  Angelo,  appointed  general 
manager  of  KEVA  Shamrock,  both  Texas. 

PAUL  LOUIS  RUHIE,  formerly  program  and  news 
director,  WKYW  Louisville,  Ky.,  to  WSIX  Nash- 
ville, Tenn.,  as  assistant  manager. 

WARREN  L.  BRAUN  adds  duties  of  director  of  en- 
gineering for  WSVA-AM-FM-TV  Harrisonburg, 
Va.,  to  present  ones  of  assistant  general  man- 
ager. 

IRA  LAUFER,  salesman  for  KLAC  Los  Angeles  and 
formerly  general  manager  of  KFOX  Long  Beach, 
Calif.,  has  been  appointed  commercial  manager, 
effective  Jan.  1,  1959,  of  Radio  Orange  County, 
which  is  constructing  new  radio  station  at  Ana- 
heim, Calif. 

RUBIN  L.  MASTERS,  formerly  with  KNAC-TV  Fort 
Smith,  Ark.,  to  KVKM-TV  Monahans,  Tex.,  as 
chief  engineer.  Other  KVKM-TV  appointments: 
HAROLD  WOOLEY,  formerly  KDUB-TV  Lubbock, 
Tex.,  as  film  and  production  manager  and  BILL 
DOWNING,  formerly  KROD-TV  El  Paso,  Tex.,  as 
promotion  director.  Ch.  9  ABC-outlet  is  sched- 
uled to  go  on  air  today  (Dec.  1). 

BILL  ALLRED,  formerly  sales  manager  of  KAKC 
Tulsa,  to  KIOA  Des  Moines,  Iowa,  as  general 
sales  manager. 

ROBERT  S.  DE  TCHON,  formerly  sales  manager  of 
WHK  and  WJMO,  both  Cleveland,  to  WYDE 
Birmingham,  Ala.,  in  similar  capacity. 

DICK  LEE,  sales  staff  member  of  WAMS  Wilming- 
ton, Del.,  named  sales  manager,  succeeding  ED 
SLOAN,  promoted  to  midwest  sales,  Rollins 
Broadcasting,  Chicago. 

WALT  HAWTHORNE,  formerly  with  Earl  Heims 
Agency,  Portland,  Ore.,  as  media  director  and 
account  executive,  to  KGW-TV  Portland  as  sales 
service  department  manager.  BOB  FRANKLIN, 
with  KGW  Radio  for  16  years,  elevated  to  pro- 
motion department  head.  DON  PORTER,  KGW  air 
personality,  adds  duties  of  program  director. 

WILLIAM  BEINDORF,  formerly  with  Army  Air  Force, 
has  been  appointed  account  executive  for  KHJ- 
TV  Los  Angeles. 

PAT  HUGHES,  formerly  staff  announcer  at  KTBB 


Tyler,  Tex.,  to  KBCS  Grand  Prairie,  Tex.,  as 
chief  announcer  and  news  director. 

FRANCIS  A.  WOODING  resigns  as  manager  of  ad- 
vertising, promotion,  publicity  and  public  rela- 
tions for  WNBC  (TV)  and  WKNB,  both  New 
Britain,  Conn.,  to  become  public  relations  direc- 
tor for  Connecticut  Tuberculosis  Assn. 

PAUL  ALEXANDER,  formerly  farm  supervisor  of 
KSLM  Salem,  Ore.,  joins  KUIK  Hillsboro,  Ore., 
today  (Dec.  1),  as  farm  director. 

GLENN  HOWARD,  formerly  of  WMIC  Monroe, 
Mich.,  to  WOHO  Toledo,  Ohio,  today  (Dec.  1) 
as  news  director. 

DICK  HOOVER,  KREM  Spokane,  Wash.,  news  direc- 
tor, appointed  director  of  KREM-AM-FM-TV 
news  service.  BILL  DENTON  named  radio  news  di- 
rector and  ART  McDONALD,  tv  news  director. 

NEIL  M.  FLANAGAN,  assistant  to  news  director, 
KYW  Cleveland,  promoted  to  chief  of  research  in 
KYW-AM-FM-TV  editorial  departments. 

HILDA  C.  WOEHRMEYER,  with  WOWO  Ft.  Wayne, 
Ind.,  for  28  years  in  various  executive  positions, 
named  public  relations  and  publicity  manager 
fer  Westinghouse  radio  station.    PAUL  LINDSAY, 

WOWO  account  executive,  named  sales  promo- 
tion manager. 

CHARLES  GISH,  formerly  with  KROD  El  Paso, 
Tex.,  to  local  sales  staff  of  KHEY,  that  city. 

JERRY  L.  LUQUIRE,  formerly  announcer  with 
WHNC-AM-FM  Henderson,  N.C.,  to  WDBM 
Statesville,  N.C.,  as  d.j.  and  local  news  reporter. 

WILLIAM  E.  GOETZE,  executive  v.p.  and  general 
manager  of  KFSD  Inc.  (KFSD-AM-FM-TV  San 
Diego),  elected  to  board  of  directors  of  San 
Diego  Chamber  of  Commerce. 

DAVE  BARKER  promoted  to  senior  announcer  at 
WOKO  Albany,  N.Y. 

DICK  BUNNEWITH,  formerly  of  WEOK  Pough- 
keepsie,  N.Y.,  and  MARK  LONDON,  formerly  of 
WCEM  Cambridge,  Md.,  join  WWCO  Waterbury, 
Conn.,  as  air  personalities. 

BILL  BENNETT,  formerly  air  personality  at  WDGY 
Minneapolis,  to  KWK  St.  Louis  in  similar  ca- 
pacity. 

RAY  HORN,  formerly  air  personality  on  KEX 
Portland,  to  KUIK  Hillsboro,  both  Oregon,  in 
similar  capacity. 

HERBERT  S.  CLARKE,  formerly  news  director  of 
WRVA-TV  Richmond,  Va.,  to  WCAU-TV  Phil- 
adelphia as  air  weatherman. 

JACK  ANGELL,  newscaster  at  WNBQ  (TV)  Chicago, 
appointed  rad«o-tv  director  of  American  Farm 
Bureau  Federation. 

J.  J.  (JACK)  FLANIGAN,  owner  of  KLOG  Kelson, 
Wash,  died  Nov.  19  in  Los  Angeles  following 
heart  attack.  Mr.  Flanigan  previously  owned 
KITO  San  Bernardino,  Calif. 


REPRESENTATIVES      ■        ....   ^.r.  -j?sx 

JOHN  HENDERSON,  formerly  salesman  for  KTVI 
(TV)  St.  Louis,  named  radio-tv  account  execu- 
tive for  Branham  Co.,  that  city;  JOHN  BLESSING- 
TON,  previously  with  NBC-TV  Sales  Service  De- 
partment, N.Y.,  appointed  radio  account  execu- 
tive for  Branham.  N.Y. 


ARTHUR  W.  SCOTT,  for  past  two  years  with  Chi- 
cago office  of  Henry  I.  Christal  Co.,  as  account 
executive,  to  sales  staff  of  Broadcast  Time  Sales, 
N.Y. 

JOHN  T.  HARTIGAN,  formerly  radio-tv  timebuyer 
at  MacManus,  John  &  Adams  Inc.,  to  sales  staff 
of  Forjoe  &  Co.,  Chicago,  as  account  executive. 


PROGRAM  SERVICES  ..^".^ 

HERBERT  HENDLER,  formerly  with  RCA  Victor 
Records,  to  Warner  Bros.  Records,  Hollywood,  as 
administrative  assistant  to  president. 

WILLIAM  NIELSEN,  formerly  with  Columbia  Rec- 


this  is  me  jingle  mill  record 

A 


PER  JINGLE  ON  CONTRACT 


Price  applies  to  the 
United  States  Only 


^    COMPLETELY  CUSTOM  MADE 

OVER  400  STATIONS  SOLD 


98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  WIS  RECORD  TO  WORK  FOR  ¥00 


Completely  custom  made  jingles  for 
commercial  accounts  and  station  breaks  — 
no  open  ends  and  no  inserts.  201 


JIHOLB  Mill 


201  West  49th  St.',  New  York  City 


Page  94    •    December  1,  1958 


Broadcasting 


TB  Strikes  Every  6  Minutes 

If  you  have  THE  TIME" 
will  you  help  fight  TB* 

THESE  STARS 
have  contributed  their  talent  to  make 
this  public  service  campaign  material  available 


RADIO: 


15-minute  transcribed  programs  starring: 


PAT  BOONE  *  NAT  "KING"  COLE 


RED  FOLEY    *     BOB  HOPE    *     PEGGY  LEE 


*  JULIE  LONDON 


*  PATTI  PAGE 


*  JOHNNY  MATHIS 


*  NELSON  RIDDLE 


*  ROGER  WILLIAMS 

Produced  by  Hu  Chain  Associates,  New  York 

Transcription  of  20  celebrity  spot  announcements 

^  Transcription  of  20  recording  artist  spot 

announcements  especially  designed  for  disc  jockey  shows 


1 


:  SUSAN 
HAYWARD 


TELEVISION:  1 -minute  and  20-second 

film  spots  featuring: 

*  GARY  COOPER 

*  SUSAN  HAYWARD  *  MEL  TORME 

Plus  "miniature  documentaries" 
8-second  ID 

Produced  by  Freedom  Films,  Goldwyn  Studios,  Hollywood 
it  Slides,  Balop  cards,  Flip  cards  and  posters,  greyed  and  color  ^ 


J 


GARY  COOPER 


MEL  TORME 


52nd  ANNUAL  CHRISTMAS  SEAL  SALE 
NOVEMBER  14  through  DECEMBER 


FOR  NETWORK  USE:  Contact  NATIONAL  TUBERCULOSIS  ASSOCIATION,  Public  Relations, 

1790  Broadway,  New  York  19,  N.  Y.  —  Circle  5-8000  —  Extension  280 

FOR  LOCAL  USE:  Contact  YOUR  TUBERCULOSIS  ASSOCIATION,  in  your  own  community 


Broadcasting 


December  1,  1958     •    Page  95 


XEAK -Mighty  690 


JORGE  I.  RIVERA,  President 

Like  Hundreds 
of  Broadcasters . 

President 
JORGE  I.  RIVERA 

XEAK 

Tijuana,  Mexico 

Engineer 
MAYOR  J.  A. 
FERREIRA  KANAPE 


MAYOR  J.  A.  FERREIRA  KANAPE 

and  Engineer 
ING.  JOSE  MARQUEZ 
MUNOZ  DE  COTE 

Selected 
STAINLESS  TOWERS 


ING.  JOSE  MARQUEZ 
MUNOZ  DE  COTE,  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 

Call  or  Write 
for  Informative 
Literature. 


inc. 

NORTH  WALES  •  PENNSYLVANIA 


PEOPLE  CONTINUED 


ords,  to  Urania  Records,  Belleville,  N.J.,  as  di- 
rector  of   sales,   replacing   DAVID    ROTHFELD,  to 

Korvette  stores  as  record  buyer  and  merchan- 
diser. 


MIKE  MORRIS,  formerly  with  Frank  Cooper  Assoc., 
N.Y.,  talent  agents-packagers,  to  Roy  Windsor 
Productions  as  writer  on  CBS-TV's  Secret  Storm 
daytime  serial. 


PROFESSIONAL  SERVICES  -rw  ...=  • 

JOE  HOENIG,  formerly  with  Rogers  &  Cowan,  has 
joined  Bill  Watters,  Los  Angeles  public  relations 
firm. 


MITCHELL  S.  CUTLER,  George  Washington  U.  Law 
School  graduate,  to  Welch,  Mott  &  Morgan, 
Washington  law  firm. 


MANUFACTURING  ■ 

DR.  CARL  E.  BARNES,  formerly  director  of  research 
for  Arnold,  Hoffman  &  Co.,  elected  v.p.  for  re- 
search of  Minnesota  Mining  &  Manufacturing 
Co.,  St.  Paul.  DR.  JOHN  W.  COPENHAVER,  for- 
merly associate  director  of  research  for  M.  W. 
Kellogg  Co.,  Jersey  City,  N.J.,  to  director  of  3M's 
central  research,  replacing  Dr.  Barnes. 


DONALD  M.  SMITH,  advertising  manager  for  Inter- 
national Div.,  Burroughs  Corp.,  Detroit,  to 
Burroughs  Div.  in  similar  capacity,  succeeding 
A.  R.  MaclSAAC,  retiring.  R.  HUGH  DUNDAS  pro- 
moted from  supervisor  of  national  advertising 
to  assistant  advertising  manager  of  Burroughs 
Div.  and  TOM  A.  STEVENS  promoted  to  super- 
visor of  direct  mail  advertising,  replacing  GEORGE 
A.  WOOLFENDEN,  promoted  to  manager  of  Inter- 
national division,  replacing  Mr.  Smith. 


G.  K.  BRYANT,  formerly  marketing  manager,  RKO 
Victor  Television  Div.,  Camden,  N.J.,  appointed 
manager,  special  projects,  RCA,  Cherry  Hill, 
N.J. 


A.  B.  POLLOCK,  formerly  plant  manager  of  RCA 
Bloomington,  Ind.,  television  manufacturing 
plant,  to  general  plant  manager,  manufacturing 
RCA  new  television  and  radio  "Victrola"  produc- 
tion unit,  Camden. 


F.  R.  DEMMERLY,  formerly  controller,  RCA  Victor 
Television  Div.,  and  P.  R.  SLANINKA,  formerly 
personnel  manager  for  RCA  Victor  Television 
and  "Victrola"  divisions,  appointed  controller 
and  personnel  manager  respectively  for  new 
RCA  consumer  products  administrative  services 
unit. 


THOMAS  D.  FULLER,  previously  assistant  regional 
sales  manager  for  Sylvania  Electronics  Products 
Pacific  region,  appointed  marketing  manager  of 
special  tube  operations. 


HENRY  R.  PONGETTI  promoted  from  assistant 
purchasing  agent  to  purchasing  agent  at  Motorola 
Inc.,  Chicago,  with  procurement  responsibilities 
involving  company's  consumer  radio  and  stereo 
high  fidelity  phonograph  lines. 


WILLIAM  E.  PLITT,  formerly  with  Continental  Can 
Co.,  named  controller  of  ORRadio  Industries  Inc., 
Opelika,  Ala. 


MARY  E.  McDONNELL,  publicity  director  of  WNYC 
New  York,  appointed  public  relations  director 
of  Martin  Steel  Products  Corp.,  Mansfield,  Ohio. 


FRED  G.  HARLOW  appointed  special  representa- 
tive in  Washington,  D.C.,  for  Price  Electric 
Corp.,  Frederick,  Md. 


GORDON  WARD,  NAB  field  representative  since 
mid-1957,  has  resigned  to  join  Ohio  Fuel  &  Gas 
Co.,  Toledo. 


PERSONNEL  RELATIONS  l 

MILTON  RAISON  has  resigned  from  tv-radio  board 
and  council  of  Writers  Guild,  of  America,  West. 
SHERWOOD  SCHWARTZ  named  to  fill  vacancy. 


TRADE  ASSNS. 


BERNARD  M.S.  KEGAN,  executive  v.p.  of  Sealy 
Mattress  Co.,  St.  Paul,  Minn.,  elected  president 
of  National  Assn.  of  Bedding  Manufacturers. 


DONALD  PLUNKETT,  director  of  recording  opera- 
tions, Capitol  Records,  N.Y.,  elected  president  of 
Audio  Engineering  Society. 


SNOWDEN  HUNT,  v.p.,  Wade  Adv.  Agency  Inc., 
elected  president  of  Southern  California  Adver- 
tising Golfers  Assn.  Other  SCAGA  officers:  v.p., 
JIM  NEWTON,  Hearst  Adv.  Service;  secretary, 
WAYNE  MULIER,  national  advertising  manager, 
KBIG  Santa  Catalina,  Calif.,  treasurer,  BOB 
WALKER,  Robert  Walker  Co.,  publishers'  repre- 
sentative, and  tournament  director,  CLARK  BARNES, 
John  E.  Pearson  Co.,  station  representative. 


JOSEPH  R.  FIFE,  general  manager  of  WBBC,  named 
president  of  Flint  (Mich).  Radio  Broadcasters 
Assn.  Other  officers  elected  were  MARVIN  LEVY, 
WFDF,   secretary,   and   ELDON   GARNER,  WKMF, 

treasurer. 


JAMES  DONAHUE,  news  director,  WKDN  Camden, 
elected  president  of  New  Jersey  Associated 
Press  Radio  Assn.,  succeeding  HARLAN  L.  HARNER, 

WJLK  Asbury  Park. 


HOWARD  T.  HARWOOD,  advertising  manager  of 
Shure  Bros,  (electronic  components),  Evanston, 
111.,  named  chairman  of  advertising  section  of 
Electronic  Parts  &  Equipment  Mfrs.  Assn. 


EDUCATION 


JAMES  ROBERTSON,  director  of  programming  at 
educational  station  WTTW  (TV)  Chicago,  named 
director  of  station  relations  for  Educational 
Television  &  Radio  Center,  Ann  Arbor,  Mich. 
[AT  DEADLINE,  Nov.  24]. 


GOVERNMENT 


G.  FRANKLIN  MONTGOMERY,  advisor  to  chief  elec- 
tricity and  electronics  division,  National  Bureau 
of  Standards,  U.S.  Department  of  Commerce, 
adds  duties  of  chief  of  electronic  instrumentation 
section,  succeeding  CARROLL  STANSBURY,  who  has 
asked  to  be  relieved  because  of  health  limi- 
tations. 


INTERNATIONAL 


MR.  HEAGERTY 


LEE  J.  HEAGERTY,  v.p.  of  mer- 
chandising for  Grant  Adv. 
Inc.,  resigns  to  become  presi- 
dent of  Hudson  Productions 
Ltd.,  Montreal,  Que.,  inter- 
national Up -synchronization 
service  for  films.  Mr.  Heag- 
erty  began  his  advertising 
career  in  1926  with  A  McKim 
Ltd.  (Canada)  and  later  pur- 
chased Philip  Masey  &  Co., 
changing  its  naroe  to  L.  J. 
Heagerty  Ltd. 


SID  BOYLING,  formerly  station  manager,  CHAB 
Moose  Jaw,  Sask.,  to  CHAB-TV  in  similar  capa- 
city. JAY  LEDDY,  formerly  program  director, 
CHAB,  to  CHAB-TV  production  manager.  BILL 
FALKNER,  formerly  program  director,  CJET  Smith 
Falls,  Ont.,  to  CHAB  as  program  director.  Ch. 
4  CHAB-TV  is  scheduled  to  begin  operations  in 
early  1959. 


FRANK  F.  WILEY,  formerly  of  General  Mills  Inc., 
Toronto,  to  advertising  and  merchandising  man- 
ager of  S.  C.  Johnson  &  Son  Ltd.,  Brantford, 
Ont.,  succeeding  MRS.  GRACE  McGUINNESS,  adver- 
tising manager  for  past  30  years,  who  has  been 
appointed  administrative  assistant  to  president. 


age  96 


December  1,  1958 


Broadcasting 


PROGRAMS  &  PROMOTIONS 

WTVD  Plugs  Carry  Special  Advice 

Something  new  in  the  way  of  plugs  was 
sent  to  advertisers  and  agencies  last  week  by 
WTVD  (TV)  Durham,  N.  C,  to  promote  its 
increased  coverage  area.  Bright  red  plaster 
fire  hydrants,  which  double  as  bottle  storage 
units,  were  used  to  "put  in  a  plug"  for 
WTVD's  new  1,500-ft.  tower,  the  highest 
man-made  structure  in  North  Carolina,  ac- 
cording to  WTVD.  A  postscript  to  the  sta- 
tion's market  information  enclosed  in  the 
hydrant  replica  suggested  its  use  as  an  "in- 
conspicuous place  for  your  fire  water,"  and 
cautioned  recipients  to  "avoid  all  dogs  on 
your  way  home." 

WFIL  Cultivates  Good  Neighbors 

Three  winners  were  named  in  the  first 
day  of  WFIL  Philadelphia's  "Good  Neighbor 
Game"  promotion,  the  station  reported. 
WFIL's  personalities  announce  on-the-air 
that  they  will  be  calling  a  family  named 
Smith,  Jones,  or  whatever.  Listeners  are 
urged  to  be  good  neighbors  by  calling  people 
with  the  family  name  mentioned.  Immedi- 
ately before  each  call  is  made  "a  phrase  that 
pays"  is  aired.  To  win  the  prize  of  $560 
the  person  must  answer  the  telephone  with 
the  proper  phrase.  The  "good  neighbor"  who 
alerted  the  winner  receives  $56.  The 
"phrase  that  pays"  is  changed  after  each  call. 

KPOA  Extends  Aloha  to  Presley 

It's  not  likely  Elvis  Presley  will  be  neg- 
lected by  his  fans  at  Christmas  but  through 
a  promotion  stunt  at  KPOA  Honolulu,  Pvt. 
Presley  will  receive  greetings  from  approxi- 
mately 750  of  his  followers  in  Hawaii. 
KPOA  has  arranged  to  send  6  x  12  ft. 
Christmas  card  to  Elvis,  now  stationed  in 
Germany.  The  card  is  on  display  in  a 
downtown  Honolulu  music  store  and  has 
space  for  750  signatures  of  fans,  one  of 
whom  will  be  awarded  the  first  Army  uni- 
form worn  by  Presley.  D.j.  Tom  Moffatt 
obtained  the  uniform  worn  for  pre-induc- 
tion  publicity  pictures  from  Presley's  man- 
ager, Col.  Tom  Parker.  The  uniform,  en- 
cased in  glass  and  insured  for  $1,000,  is  on 
display  next  to  the  giant  greeting  card. 

WAVI  Issues  Cards  for  Giveaway 

Listeners  who  send  their  names  to  WAVI 
Dayton,  Ohio,  will  receive  their  official 
"Lucky  Number"  card  for  eligibility  in  that 
station's  giveaway  promotion.  Regularly 
through  each  broadcast  day  lucky  numbers 
are  chosen  at  random  and  announced  by 
WAVI's  d.j.'s.  The  card  carrying  listener 
who  holds  the  selected  number  has  15 
minutes  to  claim  the  prize  offered  with  each 
number.  The  list  of  prizes  includes  such 
items  as  appliances,  furniture,  trips,  food, 
merchandise  certificates  and  cash. 

Further  Promotions  for  'Ellery' 

Over  30  NBC-TV  affiliates  are  conduct- 
ing one-week  contests  in  support  of  the 
network's  Further  Adventures  of  Ellery 
Queen  (Fri.  8-9  p.m.),  through  a  co- 
operative set-up  arranged  by  NBC  Director 


of  Exploitation  Al  Rylander.  Stations  are 
offering  five-year,  three-year  and  one-year 
free  subscriptions  to  Ellery  Queen's  mystery 
magazine  as  awards  to  viewers  who  write 
the  best  reviews  of  the  program.  Ten- 
volume  sets  of  the  best  Ellery  Queen  novels 
will  also  be  presented  winners,  in  arrange- 
ment with  Pocket  Books  Inc. 

U-l  Star  Offered  as  Tv  Prize 

A  joint  promotion  effort  by  Universal- 
International  and  NBC-TV  will  result  in 
some  civic  organization  "winning"  a  real, 
live  movie  star  who'll  teach  members  the 
mambo.  U-I  is  giving  away  as  a  prize  film 
star  Linda  Cristal,  billed  as  "an  Argentine 
Bombshell."  to  some  qualified  organization 
which  submits  the  most  interesting  reason 
for  having  Miss  C. — starring  in  U-I's  new 
"The  Perfect  Furlough"  film — instruct  them 
in  learning  the  mambo.  Miss  Cristal  ap- 
peared last  week  on  NBC-TV's  County  Fair 
series  (Mon.-Fri.,  4:30-5  p.m.).  Meanwhile, 
last  week.  County  Fair's  packager,  Gale- 
Gernannt  Productions  Inc.,  appointed  the 
Ted  Baldwin  Organization  to  handle  the 
firm's  promotion  and  publicity. 

Pulse  Reveals  WWDC's  'Profile7 

A  brochure  for  advertisers  and  agencies 
has  been  prepared  by  WWDC  Washington, 
D.  C,  to  present  its  share  of  total  radio 
audience  in  the  greater  Washington  area, 
according  to  statistics  released  by  Pulse  Inc. 
Entitled  "Personality  Profile  of  a  Radio 
Station,"  the  16-page,  illustrated  booklet  also 
contains  the  results  of  a  special  Pulse  survey 
in  which  1,000  residents  were  polled  to  find 
out  what  they  think  of  radio  and  of 
WWDC.  The  station  concludes  from  the 
study  that  its  best  points  are  being  "lively, 
modern  and  friendly,"  in  addition  to  "lead- 
ing all  other  stations  in  supplying  the  music 
and  news  the  people  want;  in  being  tuned 
in  first  by  more  people  than  any  other  sta- 
tion, and  in  being  of  aid  in  emergencies." 

KVTV  Plays  Teacher  for  a  Day 

Seventeen  students  and  their  instructors 
from  the  U.  of  South  Dakota  were  familiar- 
ized with  the  operation  of  a  television  sta- 
tion Nov.  20  at  the  invitation  of  KVTV  (TV) 
Sioux  City,  Iowa.  In  observance  of  National 
Education  Week  and  National  Television 
Week  KVTV  "turned  over"  its  facilities  to 
the  television,  journalism  and  business 
majors  for  instruction  in  routine  operating 
jobs.  Students  with  air  experience  were 
introduced  to  viewers  and  assisted  on 
weather  programs,  an  open  house  program 
for  women  and  a  children's  show.  Other 
students  learned  management  problems 
from  KVTV  Manager  Don  Sullivan,  while 
others  made  calls  with  salesmen.  The  stu- 
dents were  supervised  by  James  Slack,  gen- 
eral manager  of  the  university  radio  station 
KUSD,  and  Mort  Miller,  KUSD  production 
director. 

More  Markets  for  CCS  Campaigns 

The  American  Tobacco  Co.,  New  York, 
has  added  four  markets  to  its  participation 
in  Community  Club  Awards  Campaigns 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 


KTRK-TV,  channel  13 


now  the  nation's 

47th 

TV  MARKET 

according  io  Television  Age  Magazine 

I  RETAIL  SALES  are  above  the 
national    average.    Rock  Is- 

y     land,  Moline,  East  Moline  are 

JL  rated  as  "preferred  cities"  by 
Sales  Management  magazine 

y     for  the  first  6  months  of  1958. 

JL  You  too,  can  expect  above- 
average   sales   if   you  BUY 

V     WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott    County,    Iowa,    Rock    Island    County,  lllinoh 

Represented  by  Avery-Knodel,  Inc. 


Broadcasting 


December  1,  1958    •    Page  97 


PROGRAMS  &  PROMOTIONS  continued 


(Community  Club  Services  Inc.,  New 
York),  bringing  the  total  to  34  markets. 
New  stations  for  Hit  Parade  cigarettes: 
WALA  Mobile,  Ala.;  WITH  Baltimore,  and 
WLEE  Richmond,  Va.  For  Herbert  Tarey- 
ton  Duel  Filter  cigarettes,  American  Tobac- 
co adds  KPOJ  Portland,  Ore. 

WHTN-TV  Campaigns  for  'Raiders' 

Huntington  and  Charleston,  W.  Va.,  shop- 
pers recently  were  greeted  by  colorfully 
dressed  models  who  handed  out  tabloid 
newspapers  proclaiming  the  "daring  exploits 
of  Col.  Ranald  Mackenzie  and  his  famed 
Mackenzie's  Raiders."  The  four-page  papers 
were  part  of  a  WHTN-TV  Huntington  pro- 
motion campaign  to  announce  its  premiere 
showing  of  the  Mackenzie's  Raiders  film 
series.  Other  phases  of  the  campaign  in- 
cluded premiere  parties  for  the  show's  spon- 
sors, Canada  Dry  and  Vietti  Foods,  in  the 
WHTN-TV  studios  and  heavy  on-air  pro- 
motion, the  station  said. 

Admen  Invited  to  KYW  Breakfasts 

Early  morning  good  will  is  being 
proffered  by  KYW  Cleveland  in  a  series 
of  "Tally-Ho  Breakfasts"  for  the  person- 
nel of  Cleveland's  advertising  agencies. 
Maintaining  the  fox  hunt  theme,  the  break- 
fasts are  complete  with  champagne  stirrup 
cup,  kidney-beef  pie  and  eggs  Brittany.  KYW 
General  Manager  Gordon  Davis  and  other 
station  officials  have  been  hosting  the  8 
a.m.  get-togethers  in  the  penthouse  suite  of 
the  Hotel  Manager. 

Mining  Safety  Show  on  KROD-TV 

Safety  is  important  to  the  Kennecott 
Copper  Co.  of  Hurley,  N.  M.,  and  the  firm 
recently  utilized  television  to  help  keep  its 
safety  record  going.  According  to  KROD- 
TV  El  Paso,  Tex.,  the  Kennecott  people 
purchased  a  half-hour  of  prime  time  on  the 
El  Paso  outlet  to  bring  its  safety  program 
into  its  employes'  homes.  Although  Hurley 
is  nearly  140  miles  away  from  El  Paso, 
KROD-TV  serves  as  a  main  source  of  the 
Kennecott  workers'  evening  entertainment, 
according  to  the  station. 


TURKEY  (BONES)  TROT 

Thanksgiving  turkey  eaters  in  the 
Trenton,  N.  J.,  and  Minneapolis-St. 
Paul  areas  can  reap  extra  dividends 
with  their  leftover  turkey  wishbones  by 
participating  in  holiday  contests  spon- 
sored by  stations  WTTM  Trenton  and 
WDGY  Minneapolis.  Gene  Graves, 
host  of  the  WTTM  Morning  Show 
asked  his  listeners  to  mail  their  turkey 
wishbones  to  him.  For  the  three  largest 
bones  received,  Mr.  Graves  will  deliver 
a  Christmas  turkey  the  exact  weight  of 
the  Thanksgiving  bird.  The  competi- 
tion closes  Dec.  5,  WTTM  reported. 
WDGY  has  featured  two  turkey  con- 
tests. In  one,  Twin  Cities  children  are 
asked  to  decorate  the  wishbones  and 
mail  them  to  the  station.  A  board  of 
d.j.'s  will  select  the  most  originally 
decorated  and  the  winner  will  receive 
a  gift  certificate  from  a  toy  store.  In 
WDGY's  pre-Thanksgiving  "Spot  the 
Turkey"  contest  winners  received  a  20- 
pound  turkey  for  spotting  intentional 
errors  in  a  daily  newscast.  Winners 
were  chosen  in  a  drawing  of  the  post- 
cards bearing  the  correct  entries. 


KTIX  Waves  Banner  Over  Stadium 

Spectators  at  the  U.  of  Washington-UCLA 
football  game  in  Seattle  Nov.  1  witnessed  a 
KTIX  Seattle  promotion  stunt  during  the 
half-time  period  and  part  of  the  play-by- 
play. A  rented  plane  carrying  a  streamer 
reading  "No  Rock  'n'  Roll— KTIX— 1590" 
circled  the  stadium  for  more  than  a  hour. 
The  phrase  represents  the  station's  program- 
ming of  the  "album  sound,"  KTIX  reported. 

Spot  Study  Follows  KLFT  Event 

Promotion  activities  associated  with  the 
third  anniversary  of  KLFT  Golden  Mead- 
ow, La.,  last  month  were  based  on  the  sta- 
tion's 1600  kc  number.  With  1,600  prizes 
for  1,600  winners  and  a  first  prize  of  1,600 
records,  contestants  had  16  days  to  copy 
on  entry  forms  the  names  of  160  adver- 
tisers aired.  The  top  winner  recorded  144 


correctly.  Sales  information  also  was  ob- 
tained in  the  contest,  KLFT  reported.  The 
comparative  effectiveness  of  various  spot 
schedules  was  determined  by  the  number 
of  times  an  advertiser  was  recorded  on 
entry  forms.  One  schedule  of  12  spots  in 
one  day  received  1,792  out  of  the  total  of 
2,304  listings.  Another  schedule  of  12  spots 
during  a  three-day  period  polled  2,301 
listings.  It  was  assumed  therefore,  KLFT 
said,  that  the  three-day  plan  was  more  ef- 
fective than  the  single  day  saturation. 

Hounds,  Kisses  Announce  KLEO 

Wichita  listeners  learned  that  KANS 
changed  its  call  letters  to  KLEO  the  past 
fortnight — with  the  help  of  aggressive  pro- 
motion by  the  station.  Giving  teeth  to  the 
drive  were  three  attractive  ladies  and  three 
basset  hounds  who  mixed  with  shoppers  in 
the  downtown  section  of  the  Kansas  city. 
They  passed  out  candy  kisses  bearing  the 
inscription,  "Here's  a  kiss  from  KLEO  and 
have  you  tried  listening  to  1480  [kc]?" 

Snow's  Arrival  Closes  Contest 

Predictions  of  when  the  season's  first 
snowfall  would  fall  in  Sioux  City,  Iowa, 
were  received  from  more  than  29,000  per- 
sons in  the  "First  Snowfall"  contest  pro- 
moted by  KMNS,  that  city.  A  local  woman 
was  awarded  $100  for  guessing  the  exact 
time  of  the  first  measurable  snowfall — 5:10 
p.m.,  Nov.  17.  Contest  entry  blanks  were 
distributed  by  various  stores  in  the  area, 
KMNS  said. 

D.J.'s  Weight  in  Chips  Guessed 

National  Potato  Chip  Month  was  recog- 
nized at  KING  Seattle  with  a  contest  for 
listeners  of  Jim  French's  d.j.  show.  Mr. 
French  asked  his  audience  to  guess  how 
many  chips  it  would  take  to  equal  his 
weight,  196  pounds,  six  ounces.  The  person 
who  guessed  closest  to  the  actual  figure  of 
29,834  chips  won  a  year's  supply  of  chips, 
KING  reported. 

Listeners  Keep  WSAI  Slogan  List 

After  broadcasting  100  safety  slogans 
over  a  four-week  period  WSAI  Cincinnati 
received  approximately  2.500  entries  in  its 
"Safety  Slogan  Contest,"  which  offered  as 
first  prize  a  1959  Fiat  automobile  for  com- 
piling the  most  complete  list.  The  winning 
entry  contained  all  100  slogans  in  correct 
order,  WSAI  reported.  A  Cincinnati  car 
dealer  used  the  contest  to  promote  his  new 
location. 

MBS  Sets  Auto  Industry  Show 

To  demonstrate  the  impact  of  the  na- 
tion's automobile  industry  on  the  American 
economy.  Mutual  will  present  a  special  one- 
hour  documentary  entitled  "1959  On 
Wheels,"  Sunday,  Dec.  7  (4-5  p.m.).  Indus- 
try figures  who  will  appear  on  the  program 
are  John  F.  Gordon,  president  of  General 
Motors  Corp.;  George  Romney,  president 
and  board  chairman  of  American  Motors 
Inc.;  Ernest  R.  Breech,  board  chairman  of 
Ford  Motor  Co.  and  Harold  Churchill,  pres- 
ident of  Studebaker-Packard  Corp.  Topics 
to  be  explored  are  sales  philosophy,  adver- 
tising approach  and  engineering  develop- 
ments. 


U   "        Company,  Inc. 

155  Mineola  Blvd,  Mineola.N.Y.    pi  7-5300 

Eleven  Years  in  Business  • 

Eleven  Years  of  Dependability 


Creating  more  sales  for  your  advertisers 
depends  upon  prizes  of  real  value,  prompt 
and  trouble-free  delivery  and  the  services 
of  a  specialist  with  a  record  of  many  years 
of  dependability. 

S.  JAY  REINER  COMPANY  is  a  nation- 
wide merchandising  organization  providing 
ideas,  free  prizes  and  a  completely  co- 
ordinated service  for  radio  and  television 
stations,  advertising  agencies  and  sponsors 
of  audience-participation  shows. 

One  such  client,  Station  WRCV-TV  of  Phila- 
delphia, Pa.,  writes: 

"We  are  just  delighted  with  the  fine  prizes 
you  arranged  for  LET  SCOTT  DO  IT. 
There  was  excellent  variety  and  all  oi  the 
contestants  have  been  more  than  pleased 
with  their  awards.  It's  good  to  know  that 
we  can  always  depend  on  you." 

May  we  show  you  what  we  can  do  for  you? 


Page  98    •    December  1,  1958 


Broadcasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 


Nov.  20  through  Nov.  25 


Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

DA — directional  antenna,  cp — construction  per- 
mit. EKP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant, 


— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts,   w — watt,   mc — megacycles.   D — day.   N — 


night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization. 
STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 


ACTION  BY  FCC 

Houma,  La. — St.  Anthony  Television  Corp. — 
Granted  ch.  11  (198-204  mc);  ERP  316  kw  vis., 
165  kw  aur.;  ant.  height  above  average  terrain 
1,000  ft.,  above  ground  1,058  ft.  Estimated  con- 
struction cost  $441,810,  first  year  operating  cost 
$348,600,  revenue  $452,000.  P.O.  address  Box  70, 
Houma.  Studio  location  Houma.  Trans,  location 
Terrebonne  County.  Geographic  coordinates  29° 
41'  41"  N.Lat.,  90°  49'  09"  W.Long.  Trans.-ant. 
RCA.  Legal  counsel  Howard  J.  Schellenberg, 
Washington,  D.C.  Consulting  engineer  Lohmes  & 
Culver,  Washington,  D.C.  Principals  include 
Frank  Conwell  (29.50%),  radio-tv  consultant.  Dr. 
S.  Clark  Collins  (14.80%),  physician,  and  C.  K. 
Patterson  Jr.  (19.70%),  trucking  and  chemical  in- 
terests. Announced  Nov.  25. 

APPLICATION 

Winston-Salem,  N.C. — Southern  Bcstrs.  Inc., 
ch.  8  (180-186  mc);  ERP  316  kw  vis.,  158  kw  aur.; 
ant.  height  above  average  terrain  1,269  ft.,  above 
ground  1,255  ft.  Estimated  construction  cost 
$715,755,  first  year  operating  cost  $805,565,  revenue 
$901,700.  P.O.  address  300  S.  Stratford  Rd.  Studio 
location  Winston-Salem.  Trans,  location  1.2  miles 
southeast  of  Sophia  on  U.S.  311.  Geographic  co- 
ordinates 35°  48'  46.5"  N.Lat.,  79°  50'  36"  W.Long. 
Trans.-ant.,  RCA.  Legal  counsel  Welch,  Mott  & 
Morgan,  Washington.  Consulting  engineer  Jansky 
&  Bailey,  Washington.  Owners  are  Winston- 
Salem  Bcstg.  Co.  (55%),  and  others.  Winston- 
Salem  is  licensee  of  WTOB  and  permittee  of 
WTOB-TV,    both    Winston-Salem;    licensee  of 


WSGN  and  50%  owner  of  permittee  of  WBMG 
(TV),  both  Birmingham,  Ala.;  and  80%  owner  of 
licensee  of  WAPA-TV  San  Juan,  P.R.  Announced 
Nov.  20. 

Existing  Tv  Stations 

ACTIONS  BY  FCC 

KOLD-TV  Tucson,  Ariz. — Granted  application 
for  private  tv  intercity  relay  system  between 
Tucson  and  Phoenix  for  off-the-air  pickup  of 
programs  of  KOOL-TV  Phoenix.  Announced 
Nov.  20. 

KCIX-TV  Nampa,  Idaho — Granted  application 
to  change  name  to  Hagadone  Bcstg.  Co.;  by  let- 
ter, denied  joint  petition  by  KIDO-TV  and 
KBOI-TV,  both  Boise,  Idaho,  to  designate  same 
for  hearing.  Announced  Nov.  20. 

KTVI  (TV)  St.  Louis,  Mo.— Granted  mod.  of 
cp  to  increase  slightly  ant.  height,  move  ant.  90 
ft.,  and  change  type  of  trans.;  subject  to  condi- 
tion that  grant  is  without  prejudice  to  such  ac- 
tion as  Commission  in  future  may  take  with 
regard  to  any  question  raised  as  result  of  deci- 
sion of  Supreme  Court  in  the  case  of  Sangamon 
Valley  Television  Corp.  v.  United  States  and  Fed- 
eral Communications  Commission.  Commissioner 
Craven  not  participating.  Announced  Nov.  20. 


Translators 


Spencer  Area  Tele.  Inc.  ( %  Eldon  Kanago,  Box 
528,  Spencer,  Iowa),  Spirit  Lake,  Iowa — Granted 
cp  for  new  tv  translator  station  to  operate  on 
ch.  80  to  translate  programs  of  KELO-TV  (ch. 
11),  Sioux  Falls,  S.D.  Announced  Nov.  20. 


Upper  Lehigh  Translator  Service  Corp.,  Palmer- 
ton,  Pa.— Waived  Sec.  4.702  (c)  (3)  and  (5)  of  "-ules 
with  respect  to  mileage  separations  and  granted 
cp  for  new  tv  translator  station  to  serve  Palmer- 
ton,  Slatedale,  and  Slatington,  Pa.,  on  ch.  83  to 
translate  programs  of  WNEP-TV  (ch.  16)  Scran- 
ton;  this  authorization  shall  cease  to  be  effective 
and  operation  of  translator  station  on  ch.  83  shall 
be  terminated  coincident  with  commencement  of 
operation  of  duly  authorized  tv  station  on  ch.  69 
at  Andover,  N.J.,  or  ch.  83  at  Wilmington,  Del., 
or  ch.  *83  at  Poughkeepsie,  N.Y.,  or  at  any  other 
locations  involving  separations  from  translator 
station  less  than  those  required  by  Sec.  4.702. 

New  Am  Stations 

ACTIONS  BY  FCC 

Corning,  Ark. — Eulis  W.  Cochran — Granted  1260 
kc,  500  w  D.  P.O.  address  434  West  Second  St., 
Corning,  Ark.  Estimated  construction  cost  $11,502, 
first  year  operating  cost  $24,000,  revenue  $30,000. 
Mr.  Cochran,  sole  owner,  is  in  retail  groceries 
and  feed.  Announced  Nov.  20. 

Nashville,  Ark. — R.  G.  McKeever— Granted  1260 
kc,  500  w  D.  P.O.  address  1925  South  4th  St.,  De 
Queen,  Ark.  Estimated  construction  cost  $14,815, 
first  year  operating  cost  $20,000,  revenue  $25,000. 
Sole  owner  McKeever  also  owns  KDQN  De 
Queen,  Ark.  Announced  Nov.  20. 

Lyons,  Ga.  —  Twin  City  Bcstg.  Co.  —  Granted 
1340  kc,  250  w  unl.  P.O.  address  Box  247,  Lyons. 
Estimated  construction  cost  $14,005,  first  year 
operating  cost  $36,000,  revenue  $42,000.  Principals 
include  J.  L.  Tollison  (15%),  25%  WGIG  Bruns- 
wick, Ga.;  H.  K.  Tollison  (27.5%),  25%  WGIG; 
John  Lane,  Sammy  J.  C.  Middleton  and  John 
F.  Lenz  (each  10%),  all  employees  of  WGIG,  and 
Herman  F.  Lange  (10%),  owner  of  radio-tv  serv- 
ice. Announced  Nov.  25. 

Oakes,  N.D. — Interstate  Bcstg.— Granted  1220 
kc,  1  kw  D.  P.O.  address  %  Robert  E.  Ingstad, 
Valley  City,  N.  D.  Estimated  construction  cost 
$13,000,  first  year  operating  cost  $32,000,  revenue 
$36,000.  Owners  are  Robert  E.  Ingstad  (90.52%) 
and  others.  Mr.  Ingstad  is  president  and  majority 
stockholder  of  KOVC  Valley  City,  KEJY  James- 
town and  KBMW  Wapheton,  all  North  Dakota, 
and  KWAR  Wadena,  Minn.  Announced  Nov.  20. 

Bellingham,  Wash. — Bellingham  Bcstg.  Co. — 
Granted  1550  kc,  1  kw  D.  P.O.  address  7764  Tor- 
reyson  Dr.,  Los  Angeles.  Estimated  construc- 
tion cost  $20,700,  first  year  operating  cost  $45,000, 
revenue  $55,000.  Owners  are  Willis  R.  Harpel 
(75%)  and  Stephen  C.  Wray  (25%).  Mr.  Harpel 
is  51.3%  owner  and  manager  of  KXLE  Ellens- 


NORTHWEST 
$140,000 
Major  market  independ- 
ent facility  showing  ex- 
cellent profits.  Offers 
real  potential  for  owner- 
operator.  Priced  realis- 
tically with  $40,000  cash 
down  required. 


FULLTIME  INDEPENDENT 
$225,000 
SEMI-MAJOR  TEXAS 
MARKET 
This  is  a  high  powered 
fulltime,     highly  rated 
independent   in   one  of 
the     larger  secondary 
markets   in  Texas. 


MIDWEST  DAYT1MER 
$80,000 
Profitable  under  absen- 
tee ownership.  Ideal  for 
owner-operator.  $25,000 
down.  Excellent  terms  on 
balance. 


CENTRAL 
$450,000 
FULLTIME  NETWORK 
Over    one-quarter  mil- 
lion   home    market.  Ex- 
cellent   equipment,  top 
ratings.    Terrific  poten- 
tial. 


EAST 
$250,000 
MAJOR  MARKET 
DAYTIMER 

Profitable.  Can  do  much 
better.  Good  frequency. 
$75,000  down. 


HAMILTON  •  STUBBLE  FIELD   TWINING  and  Associates,!!^ 


STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 

1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 
Fidelity  Union  Life  Bldg. 
RI  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSales  St.,  N.W. 
EX  3-3456 


Planning 
a  Radio 
Station? 


r~~ 


< '  Mffll 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  N-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
of  AMERICA 


Tmk(s)® 


FOR  THE  RECORD  continued 


burg  Wash.  Mr.  Wray  is  48.7%  owner  of  KXLE. 
Announced  Nov.  20. 

APPLICATIONS 

Bessemer,  Ala. — Connolly  Bcstg.  Co.,  1550  kc, 
1  kw  D.  P.O.  address  368  Midwood  Ave.,  Birm- 
ingham. Estimated  construction  cost  $12,020,  first 
year  operating  cost  $50,000,  revenue  $60,000. 
James  E.  Connolly  sole  owner,  is  manager  of 
WJLD  Homewood  and  WJLN-FM  Birmingham, 
both  Alabama.  Announced  Nov.  20. 

Anchorage,  Alaska — Sourdough  Bcstrs.,  590  kc, 
5  kw  unl.  P.O.  address  7764  Torreyson  Dr.,  Los 
Angeles.  Estimated  construction  cost  $24,905, 
first  year  operating  cost  $60,000,  revenue  $75,000. 
Willis  R.  Harpel,  sole  owner,  is  announcer, 
KNXT-TV  Hollywood,  Calif.  Announced  Nov.  20. 

Palm  Desert,  Calif. — Palm  Desert  Bcstg.  Co., 
1270  kc,  500  w  D.  P.O.  address  %  Delbert  Davitt, 
31615  Avineda  La  Paloma,  Palm  Springs,  Calif. 
Estimated  construction  cost  $17,280,  first  year 
operating  cost  $40,000,  revenue  $50,000.  Equal 
partners  are  Mr.  Davitt,  engineer,  and  Spencer 
Rauber,  service  station  owner.  Announced  Nov. 
25. 

Potomac,  Md. — Radio  Assoc.  Inc.,  950  kc,  1  kw 
D.  P.O.  address  %  Norman  C.  Kal,  2141  Wis.  Ave., 
N.  W.,  Washington.  Estimated  construction  cost 
$53,510,  first  year  operating  cost  $75,000,  revenue 
$100,000.  Ownership:  Mr.  Kal  (40%),  Alvin  Q. 
Ehrlich  (20%)  and  Harry  L.  Merrick  (20%),  all 
with  Kal,  Ehrlich  &  Merrick  advertising  agency, 
Wolfe  Filderman  (10%),  retail  merchant,  and 
Milton  L.  Elsberg  (10%),  president  of  drug  chain. 
Announced  Nov.  20. 

Traverse  City,  Mich. — D.  C.  Summerford,  1310 
kc,  1  kw  D.  P.O.  address  306  Lincoln  Hill  Dr., 
Battle  Creek,  Mich.  Estimated  construction  cost 
$20,881,  first  year  operating  cost  $52,000,  revenue 
$57,000.  Mr.  Summerford,  sole  owner,  is  stock- 
holder in  WTMT  Louisville  Ky.  Announced  Nov. 
20. 

St.  Louis,  Mo. — St.  Louis  Bcstrs.,  1080  kc,  250  w 
D.  P.O.  address  Box  933,  Beverly  Hills,  Calif. 
Estimated  construction  cost  $23,415,  first  year 
operating  cost  $60,000,  revenue  $70,000.  Harry 
Patterson,  sole  owner,  is  one-third  owner  of 
KANS  Wichita,  Kan.,  and  WCBC  Anderson,  Ind. 
Announced  Nov.  20. 

Fairbury,  Neb. — Great  Plains  Bcstg.  Inc.,  1310 
kv  500  w  D.  P.O.  address  Box  354,  York,  Neb. 
Estimated  construction  cost  $11,565,  first  year 
operating  cost  $31,500,  revenue  $38,600.  Owners 
are  Mr.  and  Mrs.  Melville  L.  Gleason  and  Mr. 
and  Mrs.  Tommy  L.  Gleason,  both  gentlemen 
with  interest  in  KAWL  York.  Announced  Nov.  25. 

Burlington,  N.  J. — Burlington  Bcstg.  Co.,  1390 
kc,  500  w  SH.  P.O.  address  Box  351,  Coatesville, 
Pa.  Estimated  construction  cost  $21,800,  first  year 
operating  cost  $50,000,  revenue  $60,000.  Equal 
owners  William  S.  Halpern  and  Louis  N.  Seltzer 
also  share  ownership  of  WCOF  Coatesville.  An- 
nounced Nov.  20. 

Sapulpa,  Okla. — Sapulpa  Bcstg.  Corp.,  1220  kc, 
250  w  D.  P.O.  address  522  W.  McKinley.  Estimated 
construction  cost  $16,905,  first  year  operating 
cost  $36,000,  revenue  $45,000.  Owners  are  John 
M.  Mahoney  (60%),  one-half  interest  in  KVIN 
Vinita,  Okla.;  Ralph  J.  Bitzer  (30%),  one-third 
interest  in  KGRN  Grinnell,  Iowa,  and  R.  B. 
Simpson  (10%),  seller  of  electronic  supplies.  An- 
nounced Nov.  25. 

North  Charleston,  S.  C. — KTM  Bcstg.  Co.,  910 
kc,  500  w  D.  P.O.  address  %  Richard  F.  Kamradt, 
154  E.  Bay  St.,  Charleston.  Estimated  construc- 
tion cost  $20,965,  first  year  operating  cost  $42,475, 
revenue  $50,850.  Owners  are  Mr.  Kamradt  (60%), 
in  stevedoring,  etc.,  and  Robert  S.  Tamblyn,  an- 
nouncer-account executive,  WCSC-AM-FM-TV 
Charleston.  Announced  Nov.  20. 

Lake  Geneva,  Wis. — Southern  Wis.  Co.,  1550  kc, 
1  kw  D.  P.O.  address  %  John  F.  Monroe  Jr., 
735  N.  Water  St.,  Milwaukee.  Estimated  con- 
struction cost  $35,473,  first  year  operating  cost 
$45,000,  revenue  $60,000.  Applicants  are  John  F. 
Monroe  Jr.,  Mary  Ellen  M.  Schmitz  and  Marga- 
ret M.  Zunick,  each  29.4%,  and  Miriam  B.  Mon- 
roe, 11.8%,  all  of  whom  have  interest  in  WSWW 
Platteville  and  WCWC  Ripon,  both  Wisconsin. 
Announced  Nov.  20. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

WELI  New  Haven,  Conn. — Granted  change  on 
960  kc  from  1  kw,  5  kw-LS,  DA-N.  unl.,  to  5 
kw,  DA-N,  unl.;  engineering  conditions.  An- 
nounced Nov.  20. 

KWSH  Wewoka,  Okla.— Granted  change  from 
DA-2  to  DA-N,  continuing  operation  on  1260  kc, 
1  kw  unl.  Announced  Nov.  20. 

WSBR  Warwick-East  Greenwich,  R.I. — Is  being 
advised  that  (1)  unless  within  30  days  it  requests 
hearing,  application  for  extension  of  time  to 
complete  construction  will  be  dismissed,  cp  can- 
celled, and  call  letters  will  be  deleted,  and  (2) 
in  event  hearing  is  held  on  requested  extension, 
application  for  transfer  of  control  to  Milton  E. 
Mitler  (WADK  Newport)  indicates  the  necessity 
of  hearing.  Announced  Nov.  25. 

APPLICATIONS 

KBOL  Boulder,  Colo. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WBLJ  Dalton,  Ga. — Cp  to  increase  d~ytime 
power  from  250  w  to  1  kw  and  install  new  trans. 
(Contingent  on  WFOM  filing  for  cp  to  increase 
power.) 

WJDX  Jackson,  Miss. — Cp  to  change  ant. -trans, 
location  and  install  new  trans. 


KIMO  Independence,  Mo. — Mod.  of  license  to 
change  studio  location  from  Independence,  Mo., 
to  Kansas  City,  Mo.  (Request  waiver  of  Sec.  3.30 
(a)  of  rules.) 

WREV  Reidsville,  N.C. — Cp  to  increase  power 
from  250  w  to  1  kw  and  install  new  trans. 

KGFF  Shawnee,  Okla. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WORD  Spartanburg,  S.C. — Cp  to  increase  day- 
time power  from  1  kw  to  5  kw;  make  changes  in 
daytime  directional  ant.  pattern  and  install  new 
trans. 

KHGM  Houston,  Tex. — Cp  to  change  frequency 
from  102.9  mc,  ch.  275  to  99.1  mc,  ch.  256;  change 
type  ant.,  change  ERP  from  48  to  49  kw;  change 
main  studio  location. 

WDLB  Marshfield,  Wis. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

New  Fm  Stations 

ACTIONS  BY  FCC 

Pasadena,  Calif. — Pacifica  Foundation — Granted 
90.7*  mc,  47.8  kw.  P.O.  address  2207  Shattuck 
Ave.,  Berkeley,  Calif.  Estimated  construction 
cost  $25,600,  first  year  operating  cost  $51,000. 
Owner  is  nonprofit  corporation  which  also  op- 
erates KPFA  Berkeley,  Calif.,  and  KPFB.  An- 
nounced Nov.  25. 

San  Diego,  Calif. — Barbary  Coast  Records  Inc. 
—Granted  106.5  mc,  3.5  kw.  P.O.  address  4430 
Santa  Monica  Blvd.,  Los  Angeles.  Estimated  con- 
struction cost  $4,250.  first  year  operating  cost 
$24,000,  revenue  $30,000.  Applicant  is  manufac- 
turer of  phonograph  records.  Largest  single 
stockholder  is  president  and  manager,  Albert 
Latauska,  who  is  in  record  distribution  as  well. 
Announced  Nov.  20. 

Gretna,  Va. — Central  Va.  Bcstg.  Co. — Granted 
103.3  mc,  3  kw.  P.O.  address  Box  730  Gretna. 
Estimated  construction  cost  $7,950,  first  year  op- 
erating cost  $3,000,  revenue  $3,000.  Applicant  is 
licensee  of  WMNA  Gretna.  Announced  Nov.  20. 

APPLICATION 

Columbia,  S.C. — Palmetto  Radio  Corp..  104.7 
mc,  3.403  kw.  P.O.  address  Box  5307.  Estimated 
construction  cost  $12,495,  first  year  operating  cost 
$1,248.  Applicant  is  licensee  of  WNOK  Columbia. 
Announced  Nov.  20. 

Ownership  Changes 

ACTIONS  BY  FCC 

KVRH  Salida,  Colo. — Granted  assignment  of 
license  to  William  R.  Vogel,  Jack  R.  Caldwell, 
William  H.  Farnham  and  Frank  E.  Starkey,  d/b 
as  Loveland  Bcstrs.  (KLOV  Loveland,  Colo.); 
consideration  $10,000.  Announced  Nov.  25. 

WRWH  Cleveland,  Ga. — Granted  relinquish- 
ment of  negative  control  by  both  Donald  J. 
Stewart  and  William  Clay  Strange  through  sale 
of  33%%  stock  to  George  R.  Wilkes  for  $333.  An- 
nounced Nov.  25. 

WGLC  Centreville,  Miss. — Granted  transfer  of 
control  from  James  Dowdy,  Don  Partridge  and 
Paul  D'Antonio  to  Frederick  A.  W.  and  Mrs. 
Janola  B.  Davis  and  Mrs.  J.  M.  McCraine;  con- 
sideration $25,000.  Announced  Nov.  25. 

WWIT  Canton,  N.C— Granted  transfer  of  con- 
trol from  B.  M.  Middleton,  et  al.,  to  W.  Barry 
Medlin  Jr.,  et  al.;  consideration  $40,000  for 
90.72%.  Announced  Nov.  25. 

WMPM  Smithfield,  N.C. — Granted  assignment 
of  licenses  from  John  S.  Townsend  to  Carolina 
Bcstg.  Service  Inc.  (Ellis  C.  Barbour,  president); 
consideration  $75,000.  Announced  Nov.  25. 

WCHO  Washington  Court  House,  Ohio — Grant- 
ed (1)  renewal  of  license  and  (2)  acquisition  of 
positive  control  by  W.  N.  Nungesser  through 
purchase  of  24.98%  interest  from  Ray  Branden- 
burg, Sam  Marting  and  L.  Morse  Weimer  for 
$9,500,  thereby  increasing  Mr.  Nungesser's  hold- 
ings to  57.34%.  Announced  Nov.  25. 

KWRW  Guthrie,  Okla. — Granted  assignment  of 
license  to  Farrell  M.  and  Norma  Sue  Brooks,  d/b 
as  Guthrie  Bcstrs.;  consideration  $46,000.  An- 
nounced Nov.  25. 

KLOS  Albuquerque,  N.M. — Granted  transfer  of 
control  from  Western  Bcstg.  Co.  to  E.  Boyd 
Whitney,  increasing  his  holdings  from  34.72%  to 
62.96%  (has  50%  interest  in  KLYN  Amarillo, 
Tex.)  George  Oliver  (37.04%);  consideration  $45,- 
500.  Announced  Nov.  25. 

KBCS  Grand  Prairie,  Tex.— Granted  transfer  of 
control  from  Earl  N.  Bodine  to  C.  R.  Sargent  Sr.; 
consideration  $42,000  for  additional  35%.  thereby 
increasing  Mr.  Sargent's  holdings  to  50.25%,  plus 
581,3%  interest  in  $54,732  note  held  by  licensee. 
Announced  Nov.  25. 

KEBE  Jacksonville,  Tex. — Granted  assignment 
of  licenses  to  Wells,  Waller  &  Ballard  Inc.  (Ray 
Henderson  Wells,  president);  consideration  $75,- 
000.  Announced  Nov.  25. 

KSEL  Lubbock,  Tex. — Granted  assignment  of 
licenses  and  cp  to  David  R.  Worley  (KLEA  Lov- 
ington.  N.M.) ,  George  H.  W.  Bush,  H.  Earl  Mizell, 
Don  O.  Freeman  and  Gerald  H.  Sanders,  d/b  as 
Lubbock  Bcstrs.  Ltd.;  consideration  $185,250.  An- 
nounced Nov.  25. 


Page  100    •    December  1,  1958 


Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

xecutive  Offices 

735  DeSales  St.,  N.  W.  ME.  8-541 1 
Mfices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
NTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
'.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL 

P.  MAY 

'11  14th  St.,  N.  W. 

Sheraton  Bldg. 

Washington  5,  D.  C. 

Republic  7-3984 

Member 

AFCCE 

GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 

617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 

Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years"  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  lox  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Results  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communieations-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.        Dickens  2-6281 


FREQUENCY  MEASUREMENT 

AM-FM-TV 

WLAK  ELECTRONICS  SERVICE,  INC. 
P.O.   Box    1211,    Lakeland,  Florida 
Mutual   2-1431,  5-5544 


COLLECTIONS 

For  the  Industry 
ALL  OVER  THE  WORLD 
TV — Radio — Film  and  Media 
Accounts  Receivable 
No    Collection — No  Commissions 
STMDARD  ACTUARIAL  WARRANTY  CO. 

220  West  42nd  St.,  N.  Y.  36,  N.  Y. 
LO  5-5990 


Broadcasting 


December  1,  1958    •    Page  101 


INCREASE 


500  WATTS 
TO  1  KW 


POWER 


250  WATTS 
TO  1  KW 


OVERNIGHT 


250  WATTS 
TO  500  WATTS 


DECREASE 


1  KW 
TO  500  WATTS 


POWER 


1  KW 
TO  250  WATTS 


INSTANTLY 


500  WATTS 
TO  250  WATTS 


COMBINATIONS 


■  1  w 


TRANSMITTER 


300J-2 
250J/100W 
I 

550A-1 
5001/250  W 
I 

20V;2 

1KW/500/250W 


COLLINS 


FOR  THE  RECORD  continued 


KDXU  St.  George,  Utah — Granted  assignment 
of  license  from  Jeanette  B.  Arment  to  Roy  C. 
Winkelmann;  consideration  $45,000.  Announced 
Nov.  25. 

APPLICATIONS 

KEN  A  Mena,  Ark. — Seeks  assignment  of  license 
from  R.  B.  Bell  to  E.  M.  Hoge  for  $42,500.  Mr. 
Hoge  is  with  KXJB-TV  Fargo  and  KSJB  James- 
town, both  North  Dakota.  Announced  Nov.  25. 

WABR  Winter  Park,  Fla. — Seeks  assignment  of 
license  from  Orange  County  Bcstrs.  Inc.  to  Con- 
temporary Bcstg.  Co.  for  $225,000.  Buyers  are 
former  sportscaster  I.  Edward  Edwards  (54%), 
major  league  baseball  player,  Preston  W.  Ward 
(40%),  and  others.  Announced  Nov.  20. 

WEBC  Duluth,  Minn. — Seeks  assignment  of 
license  from  Head  of  .the  Lakes  Bcstg.  Co.  to 
WEBC  Inc.  (George  H.  Clinton,  sole  owner)  for 
$250,000.  Mr.  Clinton  also  has  interest  in  WCMI 
Ashland,  Ky.,  and  WTMA-AM-FM  and  permittee 
of  WTMA-TV,  all  Charleston,  S.C.  Announced 
Nov.  20. 

WBKN  Newton,  Miss. — Seeks  assignment  of 
license  from  F.  M.  Smith,  B.  L.  Blackledge,  G.  C. 
Newcomb  and  James  Reeves,  d/b  as  East  Central 
Bcstg.  Co.,  to  E.  L.  Burns,  school  superintendent, 
for  $19,000.  Announced  Nov.  25. 

KLTZ  Glasgow,  Mont. — Seeks  assignment  of 
license  from  James  C.  Carson,  Charles  L.  Scho- 
fleld  and  Willard  L.  Hotter  d/b  as  The  Glasgow 
Bcstg.  Co.,  to  Mr.  Hotter,  who  is  paying  $22,500 
to  each  retiring  partner.  Mr.  Hotter  is  general 
manager-salesman,  KEYZ  Williston,  N.D.  An- 
nounced Nov.  25. 

WACB  Kittanning,  Pa. — Seeks  assignment  of 
license  from  Armstrong  County  Bcstg.  Corp.  to 
Joel  W.  Rosenblum  for  $64,940.  Mr.  Rosenblum 
is  sole  owner  of  WTIG  Massillon,  Ohio,  and 
minority  stockholder  in  WISR  Butler,  Pa.  An- 
nounced Nov.  25. 

KTET  Livingston,  Tex. — Seeks  assignment  of 
license  from  E.  H.  Whitehead  and  Tommie  Cole 
Stripling  d/b  as  Polk  County's  Bcstg.  Service,  to 
E.  J.  Griffin  Jr.,  oil  company  employee,  for  $12,- 
500.  Announced  Nov.  25. 

KWFR  San  Angelo,  Tex. — Seeks  assignment  of 
license  from  Solar  Bcstg.  Co.  to  Vanguard  Bcstg. 
Corp.  for  $75,000.  Buyers  are  equal  partners  John 
H.  Hicks  Jr.,  employe  of  Paul  H.  Raymer  Co., 
and  Jules  H.  Fine,  clothing  manufacturer.  An- 
nounced Nov.  25. 


WCHV  Charlottesville,  Va.— Correction 
to  Nov.  24  For  The  Record:  Seeks  as- 
signment of  license  from  Charles  Barham 
Jr.  and  Emmalou  W.  Barham,  d/b  as  Bar- 
ham  and  Barham,  to  Eastern  Bcstg.  Corp. 
for  $200,000.  Principal  stockholders  in  East- 
ern are  Roger  A.  Neuhoff,  sales  planning 
coordinator,  NBC,  Washington,  and  Mrs. 
Neuhoff.  Others  include  C.  Waller  Barrett, 
John  Dimick,  George  Smith  and  Robert  C. 
Walker.  (Prior  negotiation  for  sale  of  sta- 
tion to  announcer  Nash  L.  Tatum  Jr. 
failed  to  reach  completion.) 


Hearing  Cases 

FINAL  DECISIONS 

By  order,  Commission  granted  petition  by 
Pierce  Brooks  Bcstg.  Corp.,  and  adopted  and 
made  effective  immediately  initial  decision  of 
Oct.  23  granting  that  applicant  cp  to  increase 
daytime  power  of  station  KGIL  San  Fernando, 
Calif.,  now  operating  on  1260  kc,  1  kw,  DA-1  unl., 
to  5  kw  and  to  decrease  power  to  1  kw.  employ- 
ing its  nighttime  DA  pattern  during  daytime 
hours  that  KPPC  Pasadena,  Calif.,  is  operating. 
Announced  Nov.  25. 

By  order.  Commission  granted  request  by 
Twin  City  Bcstg.  Co.  and  adopted  and  made 
effective  immediately  initial  decision  of  Nov.  5 
granting  that  applicant  cp  for  new  am  station  to 
operate  on  1340  kc,  250  w  unl.,  in  Lyons,  Ga.  An- 
nounced Nov.  25. 

By  order,  Commission  made  effective  immedi- 
ately Nov.  5  initial  decision  and  granted  applica- 
tion of  St.  Anthony  Television  Corp.  for  new  tv 
station  to  operate  on  ch.  11  in  Houma,  La;  Comr. 
Ford  not  participating.  Announced  Nov.  25. 

By  order,  Commission  granted  motion  by 
Pacifica  Foundation  and  adopted  and  made  effec- 
tive immediately  initial  decision  of  Oct.  27  grant- 
ing that  applicant  cp  for  new  noncommercial 
educational  fm  station  to  operate  on  90.7  mc  in 
Pasadena,  Calif.  Announced  Nov.  25. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Com- 
mission dismissed  petition  by  Cherokee  Bcstg. 
Co.  (WCVP),  Murphy,  N.C.,  for  reconsideration 
of  July  22  grant  of  application  of  James  B. 
Childress  for  mod.  of  cp  to  correct  site  photo- 
graphs and  site  plat  of  station  WKRK  Murphy, 
and  denied  Cherokee's  request  for  (1)  issuance 
of  order  to  Mr.  Childress  to  show  cause  why  his 
cp  for  WKRK  should  not  be  deleted,  (2)  suspen- 
sion of  further  program  test  authorization  of 


WKRK,  and  (3)  withholding  of  further  action 
on  Mr.  Childress  license  application  (1390  kc,  1 
kw  D).  Announced  Nov.  20. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Marshall  County  Bcstg. 
Co.,  Arab,  Ala.,  for  enlargement  of  issues  in 
proceeding  involving  its  application  and  that  of 
Walter  G.  Allen,  Huntsville,  Ala.,  for  new  am 
stations  to  operate  on  1380  kc,  1  kw  D.  An- 
nounced Nov.  25. 

Commission  scheduled  following  proceedings 
for  oral  argument  on  Dec.  12: 

North  Dakota  Bcstg.  Co.,  Fargo,  N.D. 

Wayne  M.  Nelson,  Concord,  N.C.,  and  Fred  H. 
Whitley,  Dallas,  N.C. 

Nevada  Telecasting  Corp.  (KAKJ),  Reno,  Nev. 

Westbrook  Bcstg.  Co.,  Westbrook,  Me.,  and 
Sherwood  J.  Tarlow,  Saco,  Me. 

The  Four  States  Bcstg.  Co.,  Regional  Bcstg. 
Co.,  Halfway,  Md.;  WDOV  Dover  Bcstg.  Co., 
Dover,  Del.;  George  Fishman,  Brunswick,  Md. — 
Designated  for  consolidated  hearing  applications 
of  Four  States,  Regional  and  Fishman  for  new 
am  stations  to  operate  on  1410  kc  DA,  D — Four 
States  and  Regional  with  1  kw  and  Mr.  Fishman 
with  5  kw;  and  WDOV  to  increase  power  from 
1  kw  to  5  kw,  continuing  operation  on  1410  kc 
D;  made  WLSH  Lansford,  Pa.,  party  to  proceed- 
ing. Announced  Nov.  20. 

Kansas  Bcstrs.  Inc.,  Salina  Radio  Inc.,  Salina, 
Kan. — Designated  for  consolidated  hearing  ap- 
plications for  new  am  stations  to  operate  on  910 
kc,  500  w  DA,  daytime  only.  Announced  Nov.  20. 

WHRB-FM,  Harvard  Radio  Bcstg.  Co.,  Cam- 
bridge, Mass.;  WKOX  Die,  Framingham,  Mass. — 
Designated  for  consolidated  hearing  application 
to  change  facilities  of  Class  A  fm  station  WHRB- 
FM  from  107.1  mc,  96  w,  44  ft.,  to  105.5  mc,  796 
w,  42.3  ft.,  and  WKOX  Inc.,  for  new  Class  B  fm 
station  to  operate  on  105.7  mc.  Announced  Nov. 
20. 

WCLW  Mansfield,  Ohio — Is  being  advised  that 
application  for  assignment  of  license  to  Mans- 
field Journal  Co.  indicates  necessity  of  hearing. 
Announced  Nov.  25. 


Routine  Roundup 


By  order,  Commission  amended  Sec.  3.614  (b) 
of  its  tv  broadcast  rules,  effective  Nov.  28,  to 
reflect  agreement  with  Canada  which  limits  pow- 
er of  uhf  stations  within  250  miles  of  border  to 
1000  kw  effective  radiated  power.  Announced 
Nov.  20. 

PETITION  FOR  RULE  MAKING  FILED 
Central  Michigan  College,  Mount  Pleasant, 
Mich. — Requests  allocation  of  uhf  ch.  14  to  Mount 
Pleasant,  Mich.,  for  educational  use  and  re-allo- 
cation of  ch.  27  to  West  Branch,  Mich.,  in  lieu 
of  ch.  21.  Announced  Nov.  21. 

ACTIONS  ON  MOTIONS 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  November  19 

Denied  petition  by  KISD  Inc.  (KISD),  Sioux 
Falls,  S.D.,  for  leave  to  withdraw  its  protest  to 
grant  of  application  for  consent  to  transfer  con- 
trol of  Sioux  Empire  Bcstg.  Co.  (KIHO),  Sioux 
Falls,  S.D.,  from  James  A.  Saunders  to  William 
F.  Johns  Jr. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  November  20 

Scheduled  prehearing  conference  for  Dec.  1  on 
am  applications  of  Jeannette  Bcstg.  Co.,  Jean- 
nette,  and  Carnegie  Bcstg.  Co.,  Carnegie,  both 
Pennsylvania. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  dates  shown 

Continued  further  prehearing  conference  from 
Nov.  21  to  Dec.  8  and  hearing  scheduled  for 
Dec.  1  to  date  to  be  determined  at  time  of  further 
prehearing  conference  in  Moline,  111.,  tv  ch.  8 
proceeding  (Community  Telecasting  Corp.,  et 
al.).  Action  Nov.  19. 

Granted  petition  by  WMGM  Bcstg.  Corp.,  New 
York,  N.Y.,  for  extension  of  time  from  Nov.  20 
to  Dec.  4  for  exchange  of  lay  testimony  among 
parties  in  proceeding  on  its  fm  application  and 
that  of  Newark  Bcstg.  Corp.,  Newark,  N.J.  Ac- 
tion Nov,  20. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  November  20 

Issued  order  following  pre-hearing  conference 
in  Eugene,  Ore.,  tv  ch.  9  proceeding  (Northwest 
Video,  et  al.);  scheduled  further  pre-hearing 
conference  for  Dec.  1  and  hearing  for  Dec.  8. 

Continued  hearing  from  Nov.  20  to  Dec.  4  in 
proceeding  on  am  applications  of  Nick  J.  Cha- 
conas,  Gaithersburg,  Md.,  et  al. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  November  20 

Evidentiary  hearing  will  be  resumed  at  9  a.m., 
Nov.   24,   on   am   applications  of  Leavenworth 
Bcstg.  Co.  (KCLO),  Leavenworth,  Kan.,  et  al. 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

Scheduled  hearings  for  Jan.  15,  1959,  in  follow- 
ing proceedings:  Tucumcari  Television  Co.,  for 
cp  to  construct  tv  translator  station  in  San  Jon, 
N.M.;  tv  ch.  6  proceeding  in  Miami-Perrine,  Fla. 
(Gerico  Investment  Co.  [WITV],  et  al.);  Radio 
KYNO,  The  Voice  of  Fresno  (KYNO),  Fresno, 
Calif.  Action  Nov.  14. 

Granted  petition  by  Broadcast  Bureau  for  ac- 


Continued  on  page  106 


Page  102    •    December  1,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20<t  per  word— S2.00  minimum  •  HELP  WANTED  25«i  per  word— $2.00  minimum. 

•  All  other  classifications  30tf  per  word — $4.00  minimum.  •  DISPLAY  ads  $20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  gent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Attention  all  managers,  sales  managers,  salesmen, 
program  directors,  disc  jockeys,  production  men, 
engineers  and  combo  men!  Are  you  ready  for 
the  big  time?  America's  fastest  growing  radio 
group  needs  qualified  and  experienced  personnel 
in  all  of  the  above  categories  for  major  market 
stations.  If  you  are  interested  in  a  career  with 
top  pay  and  many  extra  benefits,  tell  us  all  in 
your  first  letter.  All  replies  will  be  held  confi- 
dential. Sorry,  but  we  can  not  return  tapes. 
Reply  Box  722G,  BROADCASTING. 


Men  wanting  a  larger  opportunity.  Must  be  of 
good  character  and  willing  to  learn  and  work 
hard.  In  addition,  an  automobile  is  required. 
General  knowledge  of  the  media  field  as  well  as 
some  sales  background  would  be  helpful.  Your  in- 
come will  be  in  proportion  to  your  ability.  In- 
terviews will  be  conducted  in  Atlanta,  Chicago, 
New  York  and  Washington.  For  further  informa- 
tion, please  write  Paul  H.  Chapman,  Media 
Broker,  1182  West  Peachtree,  Atlanta. 


Management 


Commercial  manager  capable  of  moving  up  to 
station  manager  in  California  group  operation. 
Guarantee  against  percentage.  Send  full  story 
of  yourself  to  Box  733G,  BROADCASTING. 


Wanted,  young,  aggressive,  dynamic,  hard  work- 
ing salesman,  or  sales  manager  looking  for 
manager's  job.  Small  highly  competitive  market. 
Station  doing  well,  but  can  do  better.  Must  be 
top-notch  public  relations  man.  Free  hand,  good 
salary  plus,  arrangement.  Middle  Atlantic  area. 
Box  832G,  BROADCASTING. 


Manager  strong  in  sales  for  small  single  station 
Pennsylvania  market.  Salary  plus  percentage. 
P.  O.  Box  679,  Washington,  D.  C. 


Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 


Sales 


Inland  Muzak  franchise  needs  top  industrial 
salesman.  If  successful,  a  very  nice  salary  and 
equity  can  be  yours.  Box  695G,  BROADCAST- 
ING. 


Aggressive,  promotion  minded  salesman  for  top- 
ranking  station  in  medium-sized  market.  Un- 
usual opportunity  and  potential  for  man  willing 
to  work.  Send  full  particulars  and  photo.  Box 
726G,  BROADCASTING. 


Northern  Illinois — independent  top  money  and 
future  for  salesman  who  loves  to  sell.  Box  746G, 
BROADCASTING. 


Small — medium  market  managers — sales  man- 
agers— come  to  the  city  and  sell  for  the  south's 
most  progressive  Negro  radio  group.  Top  sales- 
men make  8-10  thousand  per  year — advancing  to 
managers  making  12-15  per  year.  Opportunities 
unlimited — aggressive  men  28  to  39.  Send  com- 
plete resume  first  letter.  Box  785G,  BROAD- 
CASTING. 


Salesman-announcer  for  5  kw  North  Carolina 
station.  Salary  and  commission.  Prefer  southern 
background.  Box  793G,  BROADCASTING. 


Unusual  opening  for  aggressive  salesman,  who 
wants  to  move  up  to  substantial  northeastern 
Ohio  market.  Guarantee  up  to  $600  per  month 
with  top  account  list  worth  $12,000  to  producer. 
Sales  manager  position  open  if  you  qualify.  Best 
references  required.  Box  838G,  BROADCAST- 
ING. 


We're  both  looking.  You're  looking  for  a  better 
job — we're  looking  for  a  young,  aggressive  radio 
salesman  to  fill  vacancy  in  our  sales  department. 
We  offer  good  pay,  excellent  working  conditions 
with  only  station  in  pleasant  northwestern  Penn- 
sylvania city  of  25,000.  You'll  like  our  town.  It's 
ideal  for  raising  a  family.  Write  Box  870G, 
BROADCASTING . 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff 


RADIO 


Help  Wanted— (Cont'd) 


Sales 


Sales  expansion  requires  immediate  need  for 
aggressive  young  salesman.  $400.00  monthly 
guarantee.  Excellent  opportunity.  KWVY, 
Waverly,  Iowa. 


Salesman-announcer.  Small  market  college  town 
in  Nebraska.  Not  looking  for  a  man  seeking  ex- 
perience, must  be  experienced.  Excellent  oppor- 
tunity with  good  working  conditions.  This  is  a 
prestige  station,  with  fine  acceptance.  On  the 
air  since  1954  with  well  rounded  programming, 
accent  on  album  music.  Prefer  married  man  with 
over  5  years  experience.  Some  tv  announcing,  if 
desired.  Contact  Bill  Finch,  KCSR,  Chadron, 
Nebraska. 


Announcers 


Midwest  major  market — first  phone  announcer 
for  all  night  shift.  Must  be  strong  pop  man. 
Send  tape,  history,  to  Box  354G,  BROADCAST- 
ING. 


Wanted:  Announcer  with  first  class — for  southern 
independent.  Start  $4160.00  year.  Increase  In  3 
months.  News  gathering  and  newscasting  impor- 
tant. Engineering  minimum.  If  interested  in  long 
term  proposition — contact.  If  you  think  you're 
about  the  best  and  find  yourself  the  most  im- 
portant part  of  any  operation  you've  associated 
with — don't  contact.  We  want  a  sincere,  down  to 
earth  man  who  wants  solid  security  for  his  fam- 
ily. Box  707G,  BROADCASTING. 


Good  pay  to  start  with  even  better  pay  later. 
Announcer  needed  growing  station  in  America's 
land  of  opportunity.  The  magnificient  southwest. 
Dry,  healthful  climate.  Experience  required, 
commission  on  sales,  too,  if  you  want  to  add  to 
your  income.  Good  references  necessary,  pleas- 
ant personality.  Send  tape  and  details  to  Box 
757G,  BROADCASTING. 


Bright  disc  jockey  with  warm,  outgoing  per- 
sonality who  can  program  for  adult  audience  on 
shows  with  rapidly  rising  ratings.  No  rock  n' 
roll!  Salary-talent  setup  with  excellent  working 
conditions.  Metropolitan  Ohio  market.  Send  tape, 
photo  and  complete  details  first  letter.  Box  803G, 
BROADCASTING. 


Top  air  personality  needed  immediately  for  top 
rated  daytime  show.  Leading  midwest  independ- 
ent music-news  outlet.  Sharp  production.  Good 
mature  delivery  mandatory.  First  phone  re- 
quired. No  maintenance.  Top  money  for  right 
man.  Write-wire.  Box  804G,  BROADCASTING. 


Wanted:  Staff  announcer  for  1000  watt  eastern 
Ohio  station  w/background  of  sports  announcing. 
Send  tape,  resume  and  picture.  Box  807G, 
BROADCASTING. 


Experienced  morning  man  for  full  timer,  many 
benefits,  pay  open,  within  100  miles  from  New 
York  City.  Send  tape  and  resume  to  Box  812G, 
BROADCASTING. 


Oklahoma:  Immediate  opening  for  country- 
western  dj  with  1st  phone  to  take  over  estab- 
lished nighttime  show.  Can  offer  extra  income 
from  daytime  sales/service  if  desired.  Single 
station  market,  town  of  20,000.  Staff  vacancy 
created  by  Uncle  Sam.  Box  813G,  BROAD- 
CASTING. 


Combined  play-by-play  sports  plus  area  sales- 
man. $75.00  weekly,  commission,  small  car  allow- 
ance. Nebraska  station.  Write  Box  839G,  BROAD- 
CASTING. 


Announcer-disc  jockey.  Excellent  opportunity 
for  glib,  imaginative  dj.  Must  be  strong  staff 
announcer.  Only  experienced  commercial  radio 
station  personnel  need  apply.  Rush  tape  of  dj 
work,  news,  commercial,  to  P.O.  Box  192,  Ur- 
bana,  Illinois. 


Needed  immediately.  First  phone  announcer. 
1000  watt  midwest  independent.  Send  tape  and 
resume  to  KCIM,  Carroll,  Iowa. 


Wanted  by  an  old,  23  year,  well  established  5,000 
watt  independent  station,  KIUP,  Durango,  Colo- 
rado, has  opening  for  dependable,  experienced 
engineer-announcer.  Accent  on  announcing.  No 
maintenance.  Must  have  first  ticket.  Floaters, 
drunks  and  glamour  boys  do  not  apply.  Refer- 
ences will  be  thoroughly  checked.  Send  tape, 
resume  of  background  and  salary  expected  to 
KIUP,  P.O.  Box  641,  Durango,  Colorado. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Wanted:  Announcer  for  a  1000  watt  independent 
in  city  of  11,000  in  southwest.  Prefer  an  experi- 
enced radio  man  with  knowledge  of  music,  news 
and  sports.  Car  necessary.  Salary  open.  Some 
talent  fees.  Send  full  information,  photo,  tape 
and  references  to  KSCB,  Liberal,  Kansas. 


A  morning  announcer.  Apply  station  WAMD, 
Aberdeen,  Md. 


Wanted,  staff  announcer  and  morning  man.  Must 
be  experienced.  Paid  vacation,  insurance,  etc. 
Send  tape  and  resume  plus  picture  to  WARK, 
Hagerstown,  Maryland. 


South  Florida  indie  needs  all-around  staffer. 
Experienced  only.  Send  resume,  tape,  snapshot 
first  letter.  Tapes  not  returned  unless  postage 
accompanies.  Immediate  opening.  No  phone  calls. 
Write  Program  Director,  WFTL,  Box  1400,  Fort 
Lauderdale,  Florida. 


Excellent  opportunity  for  experienced  announc- 
er-continuity writer.  Top  rated  metropolitan 
radio  station  offers  chance  to  move  up.  Rush 
resume,  continuity  samples,  snapshot  to  Dave 
Lyman,  WLEE,  Richmond,  Va. 


Daytime  popular  wants  A-l  personality  an- 
nouncer. Top  salary,  plus  15%  of  anything  he 
sells.  Not  necessarily  looking  for  network  an- 
nouncer, but  man  who  really  sells  products  ad 
lib.  Rush  tape,  resume,  Box  869,  Medford, 
Oregon. 


If  you  want  to  get  out  of  the  rat  race  into  a 
small  but  active,  beautiful  resort  area  market 
of  Ellsworth-Bar  Harbor,  Maine,  you  may  be 
interested  in  our  new  station.  You  get  security, 
advancement,  good  income  and  excellent  place 
to  bring  up  a  family.  We  get  stable  creative, 
experienced  talent.  Positions  for  program  man- 
ager-announcer and  announcer-engineer  (first 
class).  Require  a  written  resume  of  experience, 
references  and  tape  of  air  work.  Please  read 
this  carefully.  We  do  not  want  to  waste  your 
time.  Coastal  Broadcasting  Company,  Inc.,  Ells- 
worth, Maine. 


Reached  your  potential  as  an  announcer?  We  can 
train  you  to  earn  more  in  radio  time  sales  in 
one  of  our  8  radio-television  stations.  Excellent 
opportunities  for  advancement  to  management. 
Send  resume  and  photo  to  Tim  Crow,  Rollins 
Broadcasting,  414  French  Street,  Wilmington, 
Delaware. 


Technical 


Independent  Connecticut  daytime — combo  man 
with  1st  ticket  for  chief  engineer  position.  Send 
resume,  tape  to  Box  706G,  BROADCASTING. 


Needed  immediately,  1st  phone  engineer-announ- 
cer for  new  daytime  directional  located  in  one 
of  northern  Michigan's  most  attractive  resort 
areas.   Call  Lansing,  Michigan,  Ivanhoe  5-5112. 


Immediate  opening  first  phone  engineer-announ- 
cer. Good  salary.  WENC,  Whiteville,  North 
Carolina. 


Immediate  opening  for  engineer  at  WSBA  radio- 
tv,  York,  Pennsylvania.  For  full  details,  contact 
Glenn  Winter  at  York  25-531. 


Mobile  radio  technician  wanted.  Must  be  ex- 
perienced on  two-way  Motorola,  G.E.  communi- 
cations equipment.  Must  be  capable  of  checking 
out  systems  without  assistance.  Second  class 
license  or  above.  Call  T.  C.  Wood,  Jr.,  Edison 
3-1102,  Charlotte.  N.  C. 


Production-Programming,  Others 


Eastern  station  has  opening  for  newsman-an- 
nouncer. Good  voice  with  experience.  Profit- 
sharing  and  insurance  plans.  Actors,  singers  and 
hillbillies  do  not  apply.  Box  770G,  BROAD- 
CASTING. 


Newsman-announcer  combination  to  complete 
three  man  news  operation  in  northeastern  Ohio 
metropolitan  operation.  Must  be  able  gather, 
write  and  air  news  and  do  some  board  work. 
Excellent  working  conditions  with  good  salary- 
talent  setup.  Send  photo,  tape,  resume  first  letter. 
Box  783G,  BROADCASTING. 


Broadcasting 


December  1,  1958    •    Page  103 


RADIO 


RADIO 


RADIO 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Florida  top-rated,  music  and  news  operation, 
needs  copywriter.  Must  be  able  to  produce 
copious  amount  of  quality  copy  for  fast-paced 
station  with  modern  sound.  Box  828G,  BROAD- 
CASTING. 


Newsman  wanted  by  independent  in  major 
Florida  market  to  create  news  department  co- 
herent with  stations  fast  pace  and,  "modern 
sound."  Box  829G,  BROADCASTING. 


Program,  production  and  promotion  man.  Storz- 
oriented,  with  McClendonknowhow  who  can 
Plough  into  the  thick  of  a  rating  battle  and 
Bartell  the  audience  in  terms  ingenious  and  con- 
vincing enough  to  come  up  with  top  rating  in 
big  southern  city.   Box  830G,  BROADCASTING. 


News  director.  Must  be  able  to  take  full  charge 
of  department,  with  heavy  news  schedule;  be 
thoroughly  experienced  in  local  reporting,  have 
an  authoritative  style  and  able  to  direct  other 
news  personnel.  Leading  north  central,  regional, 
in  major  market.  Salary  and  working  condi- 
tions above  average.  Will  only  consider  appli- 
cants with  successful  background  in  similar 
position.  Reply  in  detail,  giving  past  experience, 
salary  expected,  and  attach  small  photo,  which 
will  not  be  returned.  Confidential.  Box  840G, 
BROADCASTING. 


WSWW,  Platteville,  Wisconsin,  seeking  reliable, 
experienced  newsman  to  gather,  write  and  air 
tri-county  news.  Must  like  community  of  6500. 
Only  honest,  sober,  and  industrious  newsmen 
need  apply.  Send  tape,  resume,  picture  and 
references. 


RADIO 


Situations  Wanted 


Jock  Laurence  and  the  voices  in  the  news — 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  James  A.  Noe,  Jr.,  General  Man- 
ager, WNOE,  New  Orleans,  wrote,  "Just  a  note 
to  let  you  know  how  appreciative  I  am  of  the 
outstanding  job  you  have  done  for  WNOE.  I 
have  never  heard  so  much  weighty  news  cap- 
suled in  such  short  segments  before.  Jock 
calls  you  mornings  and  evenings  with  sev- 
eral exclusive  news  stories,  featuring  the 
voices  of  the  newsmakers.  Specially  designed 
console  feeding  equipment  guarantees  high 
broadcast  quality.  Taylored  individually  with 
your  call  letters  fore  and  aft,  Jock  will 
report  to  your  listeners  from  your  Washington 
Newsroom.  Jock  Laurence  and  the  voices  in  the 
news  is  the  original  regularly  scheduled  "beeper" 
news  service  to  network  affiliates  and  independ- 
ents alike.  His  roster  of  long-time  clients  in- 
cludes CBS,  NBC  and  ABC  affiliates  who,  like 
the  independent  stations,  are  proud  of  the  sound 
and  prestige  of  maintaining  their  own  Washing- 
ton news  staff.  Well  known  to  your  congressional 
delegation,  Jock  and  his  staff  check  daily  for 
local  items  for  your  listeners.  The  45-second 
capsuled  national,  international  and  local  re- 
ports are  designed  for  insertion  in  your  news- 
casts. Since  pioneering  this  unique  service  two- 
and-a-half  years  ago,  several  imitators  have  ap- 
peared and  faded  from  the  scene.  Don't  buy  the 
imitators  before  you  hear  a  free  audition  and 
compare.  Call,  wire  or  write  for  a  list  of  client 
stations  nearest  you  and  check  our  reputation 
and  quality  of  news  throughly.  Jock  Laurence 
Radio  News  Network,  Chastleton  Hotel,  Suite 
715,  1701  16th  St.,  N.W.,  Washington  9,  D.  C, 
ADams  2-8152.  Member:  Senate-House  Radio-TV 
Gallery,  Radio-TV  Correspondents  Association, 
National  Press  Club. 


Management 


Manager,  fifteen  years  experience,  desires  perma- 
nent opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 


Capable,  experienced  manager  of  small-market 
am  or  tv  station  willing  to  complicate  your  tax 
problems  by  producing  more  and  more  revenue. 
Pacific  northwest.  Write  Box  681G,  BROAD- 
CASTING. 


Looking  for  profits?  Successful  manager,  ex- 
perienced in  all  phases,  desires  to  lease  station 
or  manage  with  salary  plus  percentage.  Excellent 
references.  Box  682G,  BROADCASTING. 


Programming  to  boost  ratings.  Sales  to  boost 
revenue.  Management  personality  to  boost  pres- 
tige. Now  managing  number  "one"  in  3-station 
market.  Ready  for  ,5big  job."  Box  728G,  BROAD- 
CASTING. 


General  manager  for  southwest  market  greater 
than  100,000.  Young,  successful  sales  manager. 
Currently  with  one  of  nation's  leading  independ- 
ent station  groups.  Station  must  be  independent 
or  willing  to  drop  network  in  favor  of  money. 
$10,000.  Box  751G,  BROADCASTING. 


Manager-built  present  station.  Too  many  owners 
— too  small  town.  Want  larger  town,  better  po- 
tential— prefer  south.  Accent  sales.  Box  797G, 
BROADCASTING. 


Situations  Wanted — (Cont'd) 


Management 


Professional  experience  includes  network  pro- 
duction. MA.  degree  from  leading  university. 
First  ticket.  Happily  married.  30.  Friendly, 
commercially-minded,  and  creative.  Ready  to 
settle  permanently  with  healthy  organization. 
Box  820G,  BROADCASTING. 


Need  a  shot  in  the  arm?  Manager  with  proven 
sales-getting  ability.  Knows  modern  radio  pro- 
gramming and  how  to  get  ratings,  strong  on 
promotion.  Knows  how  to  stay  within  a  budget, 
spend  money  wisely  and  operate  profitably. 
Salary  requirements  in  five  figures  plus  incen- 
tive. Currently  employed  but  desire  change  for 
personal  reasons.  Solid  middle  thirties  will  go 
anywhere  for  opportunity.  What's  your  deal? 
Box  833G,  BROADCASTING. 


Sales  manager,  successful  with  local,  regional, 
national  assignments.  Proven  record.  Box  855G, 
BROADCASTING. 


There  is  no  substitute  for  successful  experience. 
Creativity  coupled  with  leadership  in  sales  and 
programming  meant  success  for  me  in  radio  sta- 
tion ownership  after  years  of  network  radio  and 
tv  experience.  Recently  sold  my  property  for 
capital  gain.  Seeking  new  affiliation  with  or 
without  cash  participation.  Box  859G,  BROAD- 
CASTING. 


Manager,  presently  employed,  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency  and  net- 
work experience.  Best  references  past  employers. 
Box  863G,  BROADCASTING. 


Sales 


Aggressive  combination  salesman  -  announcer 
seeks  permanent  position  in  West  Virginia.  Box 
798G,  BROADCASTING. 


Good  sales  technique.  Prefer  deal  including  air 
work.  Versatile.  Write  copy.  Operate  board.  Box 
850G,  BROADCASTING. 


Announcers 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Hungry  for  talent?  Be  the  first  to  send  for  my 
tape  and  get  someone  who  can  really  sell.  Mar- 
ried, veteran,  ready  to  travel.  Box  774G, 
BROADCASTING. 


Sportscaster  desires  baseball,  basketball,  football. 
Also  news,  dj,  operate  board.  Married,  college, 
vet.  Best  offer.  Go  anywhere.  Box  775G,  BROAD- 
CASTING. 


DJ  announcer,  negro,  experienced  news,  com- 
mercials, operate  board.  Prefer  south  or  south- 
west. Box  786G,  BROADCASTING. 


Staff  announcer.  2  years  experience — news,  dj, 
sports  (including  play-by-play  baseball),  some 
copywriting.  3  years  college.  Prefer  mid-Atlantic. 
Available  February  1.  Box  790G,  BROADCAST- 
ING. 


Experienced  staff  announcer  looking  for  per- 
manent position.  Sober,  reliable.  Tape,  resume, 
photo.  Box  799G,  BROADCASTING. 


So  what's  new — me!  Versatile  woman's  director 
and  all  phases  of  radio  and  television.  Operate 
board.  Box  810G,  BROADCASTING. 


Program  director:  Presently  employed  (top  40). 
Present  duties:  Traffic-programming -announcing, 
gimmicks,  and  writing  of  all  commercials  (pro- 
duction). Desire  job  closer  to  home  (Chicago) 
as  announcer:  Announcing  sales  or  pd.  24,  single, 
vet,  college  grad.  Box  814G,  BROADCASTING. 


Announcer-strong  commercials,  write  good  copy, 
news,  record  shows,  run  board.  College  graduate 
communications.  Veteran.  Box  818G,  BROAD- 
CASTING. 


Announcer,  all  phases  of  radio.  Some  tv.  Over 
two  years  experience.  Desiring  larger  market 
and  chance  for  advancement.  Box  819G,  BROAD- 
CASTING. 


News-sports-ten  years  football,  basketball-base- 
ball. References.  Available  immediately.  Box 
826G,  BROADCASTING. 


Play-by-play  staff-pd,  6  years  experience.  Col- 
lege graduate,  24,  married,  dependable,  top 
references.    Box  827G,  BROADCASTING. 


As  advertised!  One  announcer,  voice  swell  for 
all  sell,  vet,  single,  fully  trained.  Box  831G, 
BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


Just  released  on  market — mature  announcer, 
family.  3V2  years  experience,  medium  market. 
You  name,  I've  had,  including  short  pay.  In- 
herent knowledge  listenable  music.  Want  ad- 
vancement in  respectable  operation  desiring 
steady  man  for  family  type  organization.  Tapes, 
photo,  references.  Midwest  or  south.  Box  836G, 
BROADCASTING. 


Country  music  personality  wants  work  in  south- 
east. Family  man,  sober.  For  details,  references 
and  tape  write  Box  837G,  BROADCASTING. 


Negro  deejay,  fast  patter,  smooth  production, 
handle  controls,  references,  tape.  Box  844G, 
BROADCASTING. 


Girl-dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Eager,  capable-production,  publicity,  pro- 
motions. Box  845G,  BROADCASTING. 


Announcer-dj;  operate  board,  strong,  copy,  sales, 
gimmicks,  cooperative,  reliable.  Box  846G, 
BROADCASTING. 


Experienced  announcer.  Suitable  larger  market. 
Music,  news,  commercials,  copv.  Box  847G, 
BROADCASTING. 


Spirituals-folk  music  specialist.  Good  back- 
ground. Staff  announcer.  Versatile.  Cooperative. 
Box  843G,  BROADCASTING. 


Women's  programs  -  announcer  -  writer  -  director. 
Good  general  background.  Cooperative.  Versa- 
tile. Box  849G,  BROADCASTING. 


Experienced  attractive  girl  announcer — will  con- 
sider any  radio  work  in  metropolitan  New  York 
area.  Excellent  copywriting  and  time  sales.  Box 
852G,  BROADCASTING. 


New  personality,  negro  announcer,  N.Y.U.  train- 
ing, CBS  method,  will  relocate.  Salary  open. 
Box  853G,  BROADCASTING. 


Morning  personality,  ready  larger  market  assign- 
ment. Copy,  sales,  operate  board.  Reliable.  Box 
857G,  BROADCASTING. 


News  special  events-plus.  Announcer-writer- 
producer.  Radio  and  tv.  Box  858G,  BROADCAST- 
ING. 


Experienced  announcer  desires  position  in  Arl- 
ington, Alexandria,  Virginia  area.  Would  like  to 
change  positions  by  December  first.  Box  860G. 
BROADCASTING. 


Young  man  seeks  career  position  with  progres- 
sive station.  Grad.  Experience  as  deejay,  news- 
man, play-by-play,  copy,  etc.  Would  like  tv  or 
radio.  Box  869G,  BROADCASTING. 


Available  now,  young  announcer,  one  year  gen- 
eral staff  work.  Married.  Presently  employed. 
Box  907,  Sylva,  North  Carolina. 


Country  and  western  dj.  Due  to  a  change  to  a 
combination  operation,  WKTC  is  forced  to  part 
with  one  of  Charlotte's  top  c  &  w  disc  jocMes. 
We  highly  recommend  this  man,  who  will  fit 
your  needs  for  a  dependable  all-around  c  &  w 
disc  jockey.  For  further  information  call  the 
Manager  or  Program  Director  of  WKTC,  Char- 
lotte, N.  C,  Edison  3-1102. 


Cooperative,  reliable;  combo  man.  1st  class,  draft 
free,  no  drifter.  Resume,  tape  and  picture.  P. 
Moore,  36  E.  Sola  St.,  Santa  Barbara,  Calif. 


Colored  announcer-dj,  personality.  Excellent 
voice,  experienced,  have  family,  will  travel. 
Rai  Tasco,  47-10  206th  Street,  Bayside  61,  New 
York. 


Technical 


Engineer-announcer-Spanish  and  English.  Ten 
years  presentation  Spanish  programs  with  large 
following,  excellent  maintenance,  excellent 
Spanish,  first  class  phone.  Reply  Box  693G, 
BROADCASTING. 


Communications  officer,  Maritime  service,  desires 
broadcast  or  television  position  west  or  south- 
west. No  announcing;  first  phone;  12  years 
electronics,  including  l>/2  broadcasting;  LaSalle 
Business  graduate,  accounting  student.  Alban 
Hatzell,  Box  252,  Phillipsburg,  Kansas. 


Young  married  man  with  first  phone  desires  ex- 
perience. Prefer  Pacific  or  gulf  coast  but  will 
consider  anything.  Will  take  combo  job.  Joe 
Lundy,  Tonasket,  Washington. 


Page  104    •    December  1,  1958 


Broadcasting 


RADIO 


TELEVISION 


TELEVISION 


Situations  Wanted — (Cont'd) 


Technical 


Eighteen  years  in  electronics,  three  teaching  ra- 
dio theory,  eight  in  radio  broadcasting,  five  in 
telecasting,  two  as  head  of  electronics  labora- 
tory, first  class  phone.  Howard  C.  Williams, 
1038  Front  St.,  Binghamton,  New  York. 


Production-Programming,  Others 


Newsman.  10  years  experience,  includes  broad- 
casting, reporting,  network  writing.  State  Pea- 
body  award  winner,  journalism  degree.  Box  672G, 
BROADCASTING. 


Program  director-announcer.  Nine  years  experi- 
ence. College  trained.  PD  six  years,  excellent 
record.  Seeking  opportunity  for  advancement  in 
quality  operation.  South  east  preferred.  Box 
791G,  BROADCASTING. 


Program  manager.  Revenue  ideas,  shows,  pro- 
gramming. Prefer  lagging  operation.  Be  specific 
and  sincere  in  reply.  Hard  worker,  congenial, 
mature,  married,  age  36,  $100.00.  Available  now! 
Box  809G,  BROADCASTING. 


Program  director,  first  phone,  announcer-fam- 
ily. Can  you  afford  me?  Box  821G,  BROAD- 
CASTING. 


Program  director  position  desired  by  young, 
ambitious  family  man  with  eight  years  in 
broadcasting.  College  degree.  Presently  em- 
ployed as  announcer.  Box  823G,  BROADCAST- 
ING. 


Modern  radio  program  director  available  Janu- 
ary first.  Experienced  in  administration  of  num- 
ber one  good  music,  news,  entertainment  and 
service  programming.  Know  production,  pro- 
gramming, news,  promotion  and  announcing. 
Married,  2  children.  Write  about  your  station 
and  your  offer.   Box  824G,  BROADCASTING. 


Experienced  traffic  gal  with  good  knowledge 
station  operation  wishes  to  move  on.  Eastern 
states,  large  market  only.  Box  825G,  BROAD- 
CASTING. 


TELEVISION 


Help  Wanted 


Sales 


CBS  affiliate  in  Kentucky  needs  aggressive, 
imaginative  salesman.  Opportunity  to  grow  with 
present  station  and  chain.  Address  complete 
details  to  Box  756G,  BROADCASTING. 


Want  permanent  hard-working  salesman  for 
progressive  southwestern  location.  No  place  for 
hot-shots  or  high-pressure  artists.  If  you  have 
good  educational  background,  and  if  you  have 
had  tv  sales  experience,  or  have  been  sales  man- 
ager or  manager  of  small  market  radio  station, 
and  maybe  had  some  announcing  experience 
also,  and  if  you  sincerely  want  to  work  hard  to 
merit  advancement  to  administrative  respon- 
sibility, then  write  Box  760G.  BROADCASTING. 


New  local  tv  programming  creates  growth  op- 
portunity for  stable  executive  type  salesman.  A 
little  experience  and  much  ability  on  your  part, 
along  with  my  help  and  leads  to  get  you  started, 
should  result  in  $8,000  to  $10,000  commission  per 
year  soon,  and  more  in  future.  Salary  first  6 
months.  Send  resume  and  photo  to  Keith  Oliver, 
WJIM-TV,  Sales  Manager,  Lansing,  Michigan. 


Florida,  ABC-vhf  station.  Wants  exceptional  go- 
getter  salesman.  Good  draw  minimum  guarantee 
against  commission.  Market  200,000  sets.  A  great 
place  to  live.  Send  complete  details,  references, 
sales  record,  photo  to  Lee  Hall,  Box  5795,  Or- 
lando, Florida. 


Announcers 


Wanted,  experienced  woman  capable  of  doing 
live  tv  commercials,  radio,  writing,  and  some 
servicing.  Unusual  opportunity.  Send  tape  and 
resume  to  Doug  Sherwin,  KGLO-TV,  Mason 
City,  Iowa. 


Technical 


Two  engineers  needed  by  south  Texas  vhf  sta- 
tion. Box  743G.  BROADCASTING. 


Florida  educational  vhf  has  opening  for  two 
technicians  with  first  class  license.  Submit  ref- 
erences and  photograph  with  application.  Box 
817G,  BROADCASTING. 


Help  Wanted— (Cont'd) 


Technical 


TV  engineer — Leading  vhf  has  opening  for  trans- 
mitter operator  with  first  class  license.  Actual 
tv  experience  not  required.  Prefer  young  man 
with  fundamental  knowledge  and  aptitude  who 
cam  learn  quickly  under  proper  supervision. 
WSAV-TV,  Savannah,  Georgia. 


Texas  tropical  coast  living  for  experienced  tv 
engineer.  Established,  progressive  vhf  network 
affiliate.  Air  mail  or  wire  full  resume  and  avail- 
ability. STET,  Box  840,  Corpus  Christi,  Texas. 


Production-Programming,  Others 


Photographer-commercial  artist.  Man  or  woman 
who  can  handle  layout  and  slide  photography  for 
southern  vhf  full  power  station.  TV  experience 
not  essential  if  you  have  proof  of  ability.  Box 
734G,  BROADCASTING. 


Continuity  writer  for  full  power  vhf  south.  Can 
open  door  to  sales  or  production  career.  Box 
735G,  BROADCASTING. 


Continuity  writer,  college  graduate  for  midwest 
tv  station.  Will  train  person  with  writing  experi- 
ence. Send  resume,  picture  and  samples  immedi- 
ately to  Box  792G,  BROADCASTING. 


Wanted — TV  continuity  writer,  creative  writer, 
good  selling  tv  copy  experience  necessary.  Mid- 
west full  power  vhf-net  affiliate  in  excellent 
market.  Opening  immediate.  Our  employees 
know  of  this  ad.  Box  794G,  BROADCASTING. 


Wanted,  experienced  commercial  photographer, 
medium  south  market.  Must  know  lay-out  and 
35  mm  slides.  News  secondary.  Write  immediate- 
ly. Box  808G,  BROADCASTING. 


Wanted,  coordinator  with  1st  phone— to  take 
charge  production  department  and  operations. 
Salary  open — mountain  states  area — write  Box 
811G,  BROADCASTING. 


TELEVISION 


Situations  Wanted 


Management 


Station  manager:  Television  and  radio.  Thor- 
oughly experienced  in  major  market  operation. 
19  years  in  management  and  sales,  with  excel- 
lent contacts  in  the  national  field.  Able  to  suc- 
cessfully combat  tough  competitive  situations. 
Cost  conscious  of  operations  yet  able  to  main- 
tain high  morale  of  employees.  Understand  and 
can  use  research,  merchandising  and  marketing 
to  secure  and  hold  advertisers.  Age  in  40s. 
Married,  with  children.  Past  record  and  refer- 
ences open  to  inspection.  What  is  your  problem? 
Box  815G.  BROADCASTING. 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network,  agency.  Best  refer- 
ences all  employers.  Box  864G,  BROADCAST- 
ING. 


Sales 


Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 


Ten  successful  years  in  sales  and  management. 
Creative,  energetic  organizer.  Married,  family, 
35,  college  degree.  Please  expect  sales  results. 
Check  my  references.  Employed.  Box  862G, 
BROADCASTING. 


Announcers 


Sports  announcer — disc  jockey-salesman,  9  years 
radio-tv.  Married.  Available  immediately.  Box 
646G,  BROADCASTING. 


Announcer  interested  in  joining  staff  of  tele-, 
vision  station.  Presently  employed — doing  mini- 
mum amount  of  television  along  with  radio. 
Family  man.  College  graduate.  Box  822G, 
BROADCASTING. 


Announcer-producer.  TV,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  851G, 
BROADCASTING. 


Technical 


Married,  28,  have  first,  willing  to  travel,  have 
training,  need  experience,  desire  to  work  in  a 
tv  station  or  transmitter  as  an  engineer.  Box 
787G,  BROADCASTING. 


Production-Programming,  Others 


New  ideas.  Three  years  network  production  and 
creative  experience.  Single.  Travel  anywhere. 
Box  745G.  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


Producer-director-writer,  presently  employed  tv 
network  production.  After  fighting  for  (and 
getting  to)  the  "top",  is  bogged  down.  Wishes 
relocation  with  station/agency/network  that  en- 
courages aggressive  creation.  Minimum  salary 
$10,000.  Top  references  and  resume  in  reply  to 
firm  offers.   Box  835G,  BROADCASTING. 


Writer-producer-coordinator.  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile. 
Box  856G,  BROADCASTING. 


.  .  .  and  there's  the  one  about  the  cub  reporter 
who  was  covering  the  Johnstown  flood  and  was 
so  moved  by  what  he  saw  that  he  wired  his 
editor:  "God  sits  on  a  lonely  mountain-top  to- 
night in  Johnstown  .  .  ."  His  editor  wired  back: 
"Forget  flood.  Interview  God.  Pictures  if  pos- 
sible." If  you  are  a  station  or  a  producer  or  a 
distributor — or  whatever — and  you  need  publicity 
and/or  promotion  for  your  flood,  I'm  your  man. 
I'll  even  get  picture.  Box  865G,  BROADCAST- 
ING. 


It  will  take  more  than  this  ad  to  convince  you, 
but  I  can  capably  handle  your  publicity  or  pro- 
motion. Station,  producer,  distributor,  whatever 
—for  details,  write  Box  866G,  BROADCASTING. 


Experienced  newsman:  Now  heading  vhf-radio 
newsroom;  consistently  beating  newspaper, 
broadcast  competition  on  regional,  national 
news.  News-in-depth  specialist.  Seek  news  direc- 
tor or  good  staff  job.  Excellent,  authoritative 
delivery,  top  references.  Box  868G,  BROAD- 
CASTING. 


FOR  SALE 


Stations 


West.  Ideal  climate.  Daytime,  music  and  news. 
Big  market.  Box  731G,  BROADCASTING. 


Florida  station,  1  kw  in  small  market.  A  neat 
well  run  operation,  accepted  in  market.  Can  be 
leased-purchased  with  $10,000  down.  All  equip- 
ment nearly  new.  Write  Box  741G,  BROADCAST- 
ING. 


Rocky  Mountain  high  profit  full  timer.  Top  rated 
in  market.  Annual  gross  $135,000.  Priced  at  less 
than  gross  for  cash,  or  1>,4  times  gross  on 
terms.  Excellent  real  estate  included.  Box  744G, 
BROADCASTING. 


1,000  watt  daytimer  in  small,  single  station  rural 
market  in  South  Carolina.  Write  Box  796G, 
BROADCASTING. 


Minority  interest  in  Texas  gulf  coast  regional. 
Excellent  past  record  paying  12%  dividends  plus 
10%  capital  gain  yearly.  All  cash.  Box  805G, 
BROADCASTING. 


Exceptional  station.  1  kw,  fulltime.  West  coast. 
$325,000.00.  $97,000.00  down.  Box  834G,  BROAD- 
CASTING. 


Davtimer  Great  Lakes  area.  Beautiful  building 
and  new  equipment.  Box  843G,  BROADCAST- 
ING. 


For  sale  to  good  working  manager.  49%  of  real 
money  maker  in  small  competitive  market. 
$5,000.00  down,  balance  can  come  out  of  profits. 
Write  Box  867G,  BROADCASTING. 


Southwest  small  market  station,  $30,000,  with 
$15,000  down  payment.  Chapman  Company,  1182 
West  Peachtree,  Atlanta. 


Norman  &  Norman,  Inc.,  510  Security  Bldg.. 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Southeast  small  market  stations  (2),  $39,750; 
$42,000;  medium  market,  $225,000.  Chapman  Com- 
pany, 1182  West  Peachtree,  Atlanta. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd.. 
Los  Angeles,  Calif. 


Florida  small  market  stations  (5),  $32,500  to  $83,- 
000,  terms.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta. 


Equipment 


1 — RCA  MI  11862  recording  head  (new),  $100.00. 
800  feet  Prodelin  ZVa  inch  50  ohm  transmission 
line  with  anchor  insulators  like  new,  $69.00  per 
section.  WANE-TV,  Fort  Wayne,  Indiana. 


Broadcasting 


December  1,  1958    »    Page  105 


FOR  SALE 


RADIO 


Equipment — (Cont'd) 


Several  second-hand  galvanized  Stainless,  Inc. 
AM  Towers.  Ace  High  Tower.  Box  55,  Green- 
ville, North  Carolina. 

For  immediate  sale:  1— GE  1-kw  final,  fm  trans- 
mitter, type  #BF-1-A  and  1-2  Bay  GE  ring-type 
fm  antenna.  Priced  for  quick  sale  $2,250,  de- 
livered anywhere  in  U.S.A.  Write,  wire  or  phone 
Ernest  W.  Jackson,  Jr.,  Vice  President,  Audio- 
land  Electronics  Corporation,  502  West  13th 
Street,  Austin,  Texas,  GReenwood  6-7047. 

Commercial  crystals  and  new  or  replacement 
crystals  for  RCA,  Gates,  W.E.,  Bliley  and  J-K 
holders,  regrinding,  repair,  etc.  BC-604  crystals. 
Also  am  monitor  service.  Nationwide  unsolicited 
testimonials  praise  our  products  and  fast  service. 
Edison  Electronic  Co.  Box  31,  Temple,  Texas. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14"— $215.00,  17"— $219.00,  21"— $259.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


WANTED  TO  BUY 


Stations 


AM  or  fm  station  in  or  near  metropolitan  city 
by  church-non  profit  corp.  Strictly  confidential. 
Box  732G,  BROADCASTING. 

Cash  for  profitable  or  unprofitable  station  in 
western  Pennsylanvia  or  N.  Y.  No  brokers.  Box 
742G,  BROADCASTING. 

Present  owner  wants  to  buy — station  in  a  single 
market.  Illinois,  Missouri  or  Kansas.  Box  795G, 
BROADCASTING. 

Small  or  medium  market  station,  or  cp.  Prefer 
fulltime,  will  consider  daytime.  Location  open. 
Reasonable  down  payment  and  terms  desired  by 
experienced  and  responsible  operator.  Box  841G, 
BROADCASTING. 

UHF  station  either  on  the  air  of  permit  medium 
market  in  the  south  by  purchase  or  lease  with 
option  to  buy.  No  brokers  please.  Box  861G, 
BROADCASTING. 


Equipment 


Wanted,  am  RCA  1  kilowatt  transmitter  in  good 
condition.  Write  to  Radiodifusora  XEAW,  Box 
628,  Monterrey,  Nuevo  Leon,  Mexico. 

Wanted:  Dumont  fm  exiter  No.  5067B  for  Dumont 
(link)  series  1000/2000  transmitter.  Interested  in 
any  am,  fm  or  tv  transmitting  and  studio  equip- 
ment. Technical  Systems,  12-01  43rd  Ave.,  L.I.C.- 
1-N.Y. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  In  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FDeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School, 
1150  West  Olive  Avenue,  Burbank,  California. 


RADIO 


Help  Wanted 


Announcers 


3iK 


MORNING   MAN    NEEDED   IN  MAJOR 
SOUTHERN    MARKET.   EXCELLENT  SAL- 
£  ARY    FOR    RIGHT    MAN.   SEND   TAPE,  > 
RESUME,  PHOTO  TO: 

BOX  747G,  BROADCASTING. 


IX  JC 


Help  Wanted— (Cont'd) 

Announcers 


OOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

8  WANTED  o 

O  Top  air  personality  for  one  of  g 
O  America's  top  radio  stations.  Air  O 
§  mail  tape  to  Larry  Monroe,  KXOK,  § 
O  Radio  Park,  St.  Louis  13,  Mo.  g 
OCCCCOCKXXX500000COOOOOOOOOOOOO 


Production-Programming,  Others 


PROGRAM  DIRECTOR 
Outstanding  opportunity  with  one  of  the  best 
known  southern  radio  stations.  Must  be  outstand- 
ingly efficient  with  success  record.  Format  modern 
but  not  wild.  A  character  station  in  need  of  a 
character  man.  Salary  open.  Air  work  big  asset 
but  not  deciding  factor.  Send  outline  and  pic- 
ture immediately,  tape  if  you  do  air  work. 
Drifters  and  incompetents  will  be  wasting  their 
time. 

Box  842G,  BROADCASTING 


CONTINUITY  WRITERS 

We  are  looking  for  an  experienced 
girl  continuity  writer  who  would 
like  to  add  to  her  income  by  be- 
coming an  air  personality.  Male 
announcer-continuity  writers  also 
considered.  Ready  to  move  to  a 
top-rated  metropolitan  station? 
Send  resume,  continuity  samples 
and  snapshot  to 

Dave  Lyman 

WLEE 

Richmond,  Virginia 


TELEVISION 


Help  Wanted 


Announcers 


Michigan's   First  Television   Station   needs : 

STAFF  ANNOUNCER 

WWJ-TV,  the  Detroit  News  is  seeking  man  of 
unusual  ability  to  handle  staff  announcing  as- 
signments. Must  have  minimum  of  three  years 
television  experience  and  solid  references.  Send 
tape,  photo,  resume  and  kine  if  available  to: 
Program  Manager,  WWJ-TV,  The  Detroit  News, 
622  W.  Lafayette,  Detroit  31,  Michigan. 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


OVER  ONE  HUNDRED  POSITIONS 
TO   BE  FILLED   IN   THE  DYNAMIC 
NEW  SOUTHEAST!  !  ! 
RADIO— TV— ADVERTISING 
Write— Wire— Phone  JA  5-4841 
PROFESSIONAL  PLACEMENT 
458  Peachtree  Arcade 
Atlanta,  Ga. 
IMMEDIATE  REPLY  REQUESTED 


Page  106 


December  1,  1958 


FOR  THE  RECORD   continued  from  page  102 


ceptance  of  late  filing  of  opposition  to  petition 
of  KISD  Inc.,  for  leave  to  withdraw  its  protest 
in  matter  of  aoplication  for  transfer  of  control 
of  Sioux  Empire  Bcstg.  Co.  (KIHO),  Sioux  Falls, 
S.D.  Action  Nov.  18. 

Granted  petition  by  Montague  County  Bcstg. 
Co.,  Bowie,  Tex.,  for  dismissal  without  prejudice 
of  its  am  application  and  retained  in  hearing 
status  the  remaining  applications  involved  in 
consolidated  proceeding  (Leavenworth  Bcstg. 
Co.  [KCLO],  Leavenworth,  Kan.,  et  al.).  Action 
Nov.  18. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  November  17 
On  own  motion,  ordered  that  hearing  will  be 
resumed  on  Nov.  26  at  9  a.m.,  in  proceeding  on 
Evansville  Television  Inc.,  to  show  cause  why  its 
authorization  for  WTVW  Evansville,  Ind.,  should 
not  be  modified  to  specify  operation  on  ch.  31  in 
lieu  of  ch.  7. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  dates  shown 

Ordered  that  time  for  filing  corrections  to 
transcript  of  hearing  in  proceeding  on  am  ap- 
plication of  Bay  Area  Electronic  Associates, 
Santa  Rosa,  Calif.,  be  extended  to  and  including 
date  of  filing  of  proposed  findings  and  conclu- 
sions. Action  Nov.  14. 

Scheduled  prehearing  conference  for  Dec.  5  at 
2  p.m.,  on  am  application  of  Ralph  Luke  Walton, 
Indianapolis,  Ind.  Action  Nov.  18. 

By  Hearing  Examiner  Forest  L.  McClenning 

on  dates  shown 
Granted  motion  by  Max  H.  Isoard,  tr/as  Sierra 
Madre  Bcstg.  Co.,  Sierra  Madre,  Calif.,  for  con- 
tinuance of  dates  for  exchange  of  direct  cases  on 
engineering  issues,  for  exchange  of  direct  cases 
on  non-engineering  issues,  and  for  further  pre- 
hearing conference  to  Dec.  15,  Jan.  5  and  Jan.  15. 
1959,  respectively,  in  proceeding  on  its  applica- 
tion and  that  of  Falcon  Bcstg.  Co.,  Vernon, 
Calif.,  for  fm  facilities  in  those  cities.  Action 
Nov.  17. 

Continued  hearing  from  Dec.  10  to  Jan.  27, 
1959,  on  am  applications  of  Central  W.  Va.  Serv- 
ice Corp.  (WHAW),  and  Clarksburg  Bcstg.  Corp. 
(WPDX),  Weston  and  Clarksburg,  W.  Va. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  dates  shown 
Scheduled  evidentiary  hearing  for  Dec.  17,  and 
on  or  before  close  of  business  Dec.  5,  counsel  for 
each  party  will  identify  such  witness  or  wit- 
nesses as  he  wishes  to  cross-examine  at  eviden- 
tiary hearing  in  proceeding  on  applications  of 
Armin  H.  Wittenberg  Jr.,  Los  Angeles,  Calif.,  and 
Pasadena  Presbyterian  Church,  Pasadena,  Calif., 
for  fm  facilities  in  those  cities.  Action  Nov.  17. 

By  Hearing  Examiner  H.  Gilford  Irion 
on  November  17 

Denied  petition  by  Logansport  Bcstg.  Corp., 
Aurora-Batavia,  111.,  to  amend  its  am  application 
to  effect  further  changes  in  its  financial  proposal. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  dates  shown 
On  own  motion,  scheduled  prehearing  confer- 
ence for  Dec.  19  on  am  applications  of  Old  Belt 
Broadcasting  Corp.  (WJWS),  South  Hill,  Va.,  and 
John  Laurino,  Scotland  Neck,  N.C.  Action 
Nov.  17. 

On  own  motion,  scheduled  prehearing  confer- 
ence for  Dec.  10  on  am  application  of  Radio 
KYNO,  The  Voice  of  Fresno  (KYNO),  Fresno. 
Calif.  Action  Nov.  18. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  dates  shown 

On  own  motion,  continued  hearing  from  Nov. 
21  to  date  to  be  determined  at  prehearing  confer- 
ence which  is  scheduled  for  Nov.  21  on  am  ap- 
plications of  Donner  Bcstg.  Co.,  Truckee,  Calif., 
et  ai.  Action  Nov.  14. 

Granted  petition  by  The  KBR  Stations  Inc.. 
Keene,  N.H.,  for  leave  to  amend  its  am  applica- 
tion to  specify  1220  kc  as  its  proposed  frequency 
instead  of  1010  kc  which  it  is  currently  request- 
ing. Action  Nov.  18. 

BY  FCC 

Commission  on  Nov.  18  granted  request  of 
Daytime  Broadcasters  Association  Inc.,  for  ex- 
tension of  time  from  Nov.  18  to  Nov.  24  to  file 
replies  to  oppositions  to  its  petition  for  recon- 
sideration of  Commission's  Sept.  19  report  and 
order  denying  its  proposal  for  extended  daytime 
am  service. 

By  Commissioner  Frederick  W.  Ford 
on  dates  shown 

Granted  petition  by  Eastern  States  Bcstg.  Co., 
Hamden,  Conn.,  for  extension  of  time  to  Dec.  2 
to  seek  review  of  adverse  rulings  of  hearing 
examiner  in  proceeding  on  its  am  application, 
et  al.  Action  Nov.  20. 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Dec.  3  to  file  exceptions  to 
initial  decision  in  proceeding  on  applications  of 
Herbert  Muschel,  Independent  Bcstg.  Co.,  and 
New  Bcstg.  Co.,  for  fm  facilities  in  New  York, 
N.Y.  Action  Nov.  19. 

By  Hearing  Examiner  J.  D.  Bond 
on  November  19 

Continued  further  hearing  to  Nov.  26  on  am 
applications  of  Capitol  Bcstg.  Co.,  East  Lansing, 
Mich.,  and  W.  A.  Pomeroy,  Tawas  City-East 
Tawas,  Mich. 

Broadcasting 


BROADCAST  ACTIONS 
By  Comrs.  Doerfer  (Chairman),  Hyde,  Lee, 

Craven,  Ford  and  Cross 
Granted  renewal  of  licenses  of  WMBV-TV 
Marinette,  Wis.,  without  prejudice  to  such  action 
as  Commission  may  deem  warranted,  if  any,  as 
result  of  final  determination  reached  in  proceed- 
ings in  re  application  of  William  Walker,  et  al. 
(transferors)  and  Evening  Telegram  Company, 
Norman  M.  Postles  and  Walter  C.  Bridges  (trans- 
ferees) for  Commission  consent  to  voluntary 
transfer  of  control  of  M  &  M  Broadcasting  Com- 
pany licensee  of  stations  WMAM  and  WMBV-TV 
Marinette,  Wis. 

By  Broadcast  Bureau 
Actions  of  November  21 
WBAC  Cleveland,  Tenn. — Granted  involuntary 
transfer  of  negative  control  from  Thad  F.  Fitch, 
deceased,  to  Susan  M.  Fitch,  executrix  of  estate 
of  Thad  F.  Fitch,  deceased. 

WFBM-TV  Indianapolis^  Ind. — Granted  cp  to 
change  ERP  to  vis.  24.4  kw,  aur.  15.98  kw;  change 
trans,  location  (same  as  main  trans,  site)  and 
delete  the  aux.  ant.  (aux.  trans.). 

Actions  of  November  20 
KNBX  Kirkland,  Wash.— Granted  assignment 
of  license  to  W.A.  Chamness,  et  al.,  d/b  under 
same  name. 

WTRB  Ripley,  Tenn. — Granted  assignment  of 
license  to  Shelby  McCallum,  et  al„  d/b  under 
same  name. 

KWOS  Jefferson  Citv,  Mo.— Granted  transfer  of 
control  from  L.R.  Goshorn  and  R.L.  Rose,  execu- 
tors of  estate  of  R.C.  Goshorn,  deceased,  to  L.R. 
Goshorn  and  R.L.  Rose,  trustees  of  estate  of 
R.C.  Goshorn. 

KCLN  Clinton,  Iowa — Granted  transfer  of  con- 
trol from  Rock  River  Bcstg.  Co.  to  William  E. 
Walker,  et  al. 

WMBR-AM-FM  Jacksonville,  Fla. — Granted  in- 
voluntary transfer  of  control  from  Joseph  Katz 
to  Leslie  Katz  and  Benjamin  Strouse,  executors 
of  estate  of  Joseph  Katz.  deceased. 

WWDC-AM-FM  Washington,  D.C. — Granted  in- 
voluntary transfer  of  control  from  Joseph  Katz  to 
Leslie  Katz  and  Benjamin  Strouse,  executors  of 
estate  of  Joseph  K>tz,  deceased. 

WJR  Detroit,  Mich. — Granted  license  covering 
installation  of  new  main  trans.;  remote  control 
permitted  and  license  to  use  old  main  trans,  as 
aux.  trans.;  remote  control  permitted. 

KLOK  San  Jose,  Calif. — Granted  license  cover- 
ing increase  daytime  power,  change  from  DA-N 
to  DA-2  and  install  new  trans. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  KOXR  Oxnard, 
Calif.,  to  2-19-59;  WHGR  Houghton  Lake.  Mich., 
to  3-9-59;  WPNC  Plymouth,  N.C.,  to  2-15-59; 
KPOA  Honolulu,  Hawaii,  to  5-5-59:  WDJR  (FM) 
Oil  City,  Pa.,  to  5-5-59;  WINZ-FM  Miami,  Fla.,  to 
6-1-59;  WGTE-TV  Toledo,  Ohio,  to  1-27-59. 

KIXL  Dallas,  Tex. — Remote  control  permitted 
(alt.  main  trans.). 

KQIK  Lakeview,  Ore. — Granted  extension  of 
authority  to  sign-off  at  7  p.m.  for  period  begin- 
ning Nov.  30  and  ending  1-31-59. 

WRON  Ronceverte,  W.Va. — Granted  authority 
to  sign-off  at  7  p.m.  for  period  ending  5-19-59. 

Actions  of  November  19 

KTUE  Tulia,  Tex. — Granted  assignment  of  li- 
cense to  KTUE  Radio  Inc. 

WOWE  Allegan,  Mich. — Granted  assignment  of 
cp  to  Allegan  County  Bcstrs.  Inc. 

KLOR-TV  Provo,  Utah — Granted  relinquish- 
ment of  positive  control  from  Samuel  B.  Nissley, 
individually  to  Samuel  B.  Nissley  and  Jeanette  C. 
Nisslev,  joint  tenants. 

KQED  (TV)*  San  Francisco,  Calif. — Granted  cp 
to  change  ERP  to  vis.  155  kw,  aur.  to  77.6  kw, 
add  power  amplifiers  to  trans.,  change  type  of 
ant.  and  other  equipment;  ant.  1210  ft. 

WJZM  Clarksville,  Tenn. — Granted  cp  to  install 
new  trans. 

WRNL  Richmond,  Va. — Granted  mod.  of  cp  to 
change  type  trans.;  conditions. 

WBLU  Salem,  Va. — Granted  mod.  of  cp  to 
change  type  trans. 

WTAD  Quincy,  111. — Granted  mod.  of  license  to 
move  main  studio  to  Ellington  Township.  111. 
(trans,  location  of  WTAD-FM  and  KHQA-TV) ; 
waived  Sec.  3.30  (a)  of  rules. 

WSTE  (TV)  Fajardo,  P.R. — Granted  mod.  of 
cp  to  change  ERP  to  vis.  2.82  kw.  aur.  1.42  kw, 
install  new  trans,  and  make  other  equipment 
changes. 

WARD-TV  Johnstown,  Pa. — Granted  extension 
of  completion  date  to  5-13-59. 

WKAZ-FM  Charleston,  W.Va. — Remote  control 
permitted. 

KYOS  Merced,  Calif. — Remote  control  per- 
mitted while  using  non-directional  ant. 

Actions  of  November  18 
WFRB  Frostburg,  Md. — Granted  mod.  of  cp  to 
change    studio    location;    remote    control  per- 
mitted; waived  Sec.  3.30  (a)  of  rules. 

WKCR-FM  New  York,  N.Y.— Granted  mod.  of 
cp  to  make  changes  in  ant.  system;  ERP  1.45  kw, 
ant.  445  ft.;  remote  control  permitted. 

WLES  Lawrenceville,  Va. — Granted  extension 
of  completion  date  to  4-1-50. 

Actions  of  November  17 
WMFJ  Daytona  Beach,  Fla. — Granted  acquisi- 
tion of  negative  control  by  Jack  Siegel  through 
purchase  of  stock  from  Dale  S.  Phares. 

KALI  San  Gabriel,  Calif. — Granted  assignment 

Broadcasting 


SUMMARY  OF  COMMERCIAL  BROADCASTING 

Compiled  by  BROADCASTING  through  Nov.  25 
ON  AIR 


AM 
FM 
TV 


Lie. 

3,270 
543 
4321 


Cps 

43 
27 
79 


CP 

Not  on  air 

101 
108 
108 


TOTAL  APPLICATIONS 

For  now  stations 

585 
70 
100 


OPERATING  TELEVISION  STATIONS 


Compiled  by  BROADCASTING 

through  Nov.  25 

VHF 

UHF 

TOTAL 

Commercial  430 

81 

511s 

NON-COMMERCIAL  28 

8 

36* 

COMMERCIAL  STATION 

BOXSCORE 

As  reported  by  FCC  through  Oct.  31 

AM 

FM 

TV 

Licensed  (all  on  air) 

3,270 

543 

43  21 

CPs  on  air  (new  stations) 

37 

19 

762 

CPs  not  on  air  (new  stations) 

98 

111 

109 

Total  authorized  stations 

3,405 

673 

664 

Applications  for  new  stations  (not  in  hearing 

0  452 

33 

49 

Applications  for  new  stations  (in  hearing) 

114 

29 

52 

Total  applications  for  new  stations 

566 

62 

101 

Applications  for  major  changes  (not  in  hearing)  414 

26 

41 

Applications  for  major  changes  (in  hearing) 

46 

0 

16 

Total  applications  for  major  changes 

460 

26 

57 

Licenses  deleted 

0 

0 

2 

CPS  DELETED 

0 

0 

1 

1  There  are,  in  addition,  eight  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses 

a  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 
8  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 

16*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


of  cp  to  Tele-Broadcasters  of  California  Inc. 

WIVI  Christiansted,  V.I.— Granted  transfer  of 
control  from  Hazel  M.  Higdon  to  Hazel  M.  Hig- 
don,  F.K.  and  Nona  S.  Foster  and  Raymond  E. 
Higdon.  . 

WSAY  Rochester,  N.Y.— Granted  cp  to  install 
old  main  trans,  as  aux.  trans,  (same  location  as 
main  trans.),  and  change  studio  location 

WHCN  (FM)  Hartford,  Conn.— Granted  mod. 
of  cd  to  install  new  type  trans,  and  new  type 
ant.;  ERP  7.0  kw;  condition. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WHCN  (FM)  Hart- 
ford Conn.,  to  12-31,  and  WLST  Escanaba,  Mich., 
to  12-31. 

Action  of  November  12 
KCFM    St.   Louis,    Mo. — Remote    control  per- 
mitted. „  „  ^  ,  —j 
Action  of  October  31 

WACT  Tuscaloosa,  Ala.— Granted  license  for 
am  station. 


License  Renewals 


Following  stations  were  granted  renewal  of 
license  without  prejudice  to  such  action  as  Com- 
mission may  deem  warranted,  if  any,  as  result 
of  final  determination  reached  in  proceedings  m 
re  application  of  William  Walker,  et  al.  (trans- 
ferors) and  Evening  Telegram  Company,  Nor- 
man M  Postles  and  Walter  C.  Bridges  (trans- 
ferees) for  Commission  consent  to  voluntary 
transfer  of  control  of  M  &  M  Broadcasting  Com- 
pany licensee  of  stations  WMAM  and  WMBV- 
TV  '  Marinette,  Wis.;  WEAU-AM-FM-TV  Eau 
Claire  Wis  ;  WISC-AM-FM-TV  Madison.  Wis.; 
WHSM  Hayward,  Wis.;  WJMC,  WJMC-FM  Rice 
Lake,  Wis. 

Commission  granted  renewal  of  licenses  ol 
MonSnT  Bcstg.  Co.  stations  WKOW-AM-TV  Mad- 
ison- Valley  Telecasting  Co.  station  KFRV-TV 
Green  Bay,  and  Neenah-Menasha  Bcstg.  Co.  sta- 
tion WNAM  Neenah,  all  Wisconsin,  with  letters 
stating  that  presentation  by  WKOW-TV  and 
WFRV-TV,  early  in  year,  of  "Kohler  hearing 
kinescopes  supplied  by  National  Association  of 
Manufacturers,  without  proper  identification  of 
their  source,  violated  Sec.  317  of  Communications 
Act  and  Sec  3.654  of  Commission's  rules  and  are 
being  associated  with  Commission's  files  of  those 
stations'  operations  for  such  further  considera- 
tion as  their  future  operations  may  warrant.  An- 
nounced Nov.  25. 

Following  stations  were  granted  renewal  of 
license  without  prejudice  to  such  action  as  Com- 
mission may  deem  warranted  as  result  of  its 
final  determinations  (1)  with  respect  to  conclu- 
sions and  recommendations  set  forth  m  report  of 
network  study  staff  and  (2)  with  respect  to  re- 
lated studies  and  inquiries  now  being  considered 
or  conducted  by  the  Commission:  WENR-FM 
WBKB  (TV),  WLS  Chicago,  111.  Announced 
Nov.  25. 


Following  stations  were   granted  renewal  of 
license:   WICA  Ashtabula,   Ohio;   WFBE  Flint, 
Mich.;  WCLW  Mansfield,  Ohio;  WAPL  Appletqn, 
Wis.;  WAUX  Waukesha,  Wis.;  WCBD  Chicago, 
111.:  WCLO  Janesville,  Wis.;  WCWC  Ripon,  Wis.; 
WDAN  Danville,   111.;    WDQN  Du   Quoin,  111.; 
WDUX  Waupaca,  Wis.;  WDWS  Champaign,  111.; 
WECL  Eau  Claire,  Wis.;  WHOW  Clinton,  111.; 
WIGM  Medford,  Wis.;    WKAN  Kankakee,  111.; 
WNMP  Evanston,  111.;  WOKZ  Alton,  111.;  WOPA 
Oak  Park,  111.;  WPRE  Prairie  Du  Chien,  Wis.; 
WRRR  Rockford,   111.;    WTCH  Shawano,  Wis.; 
WCLO-FM  Janesville,  Wis.;  WEBH  (FM)  Chi- 
cago,   111.;    WOPA-FM   Oak   Park,    111.;  WBEZ 
(FM*)    Chicago,   111.;   WEPS   (FM*)   Elgin,  111.; 
WDAN-TV  Danville,  111.;   WDSM-TV  Superior, 
Wis.;   WHBF-FM-TV  Rock  Island,   111.;  WTVP 
(TV)  Decatur,  111.;  WBBA  Pittsfield,  111.;  WBYS 
Canton,  111.;   WJPG  Green  Bay,  Wis.;  WEFM 
(FM)    Chicago,  111.;   WPRC  Lincoln,  111.;  KFIZ 
Fond  du  Lac,  Wis.;  WBEV  Beaver  Dam,  Wis.; 
WCIL  Carbondale,  111.;  WDLB  Marshfield,  Wis.; 
WDUZ  Green  Bay,  Wis.:  WEMP  &  alt.  main, 
Milwaukee,  Wis.;   WFRX  West  Frankford,  HI.; 
WGGH   &    aux.,    Marion.    111.;    WHA  Madison, 
Wis.;   WHCO   Sparta,   111.;   WHFC   Cicero,  111.; 
WKAI   Macomb,   111.;    WKTY  La   Crosse,  Wis.; 
WLBH  Mattoon,  111.;   WLBL  Auburndale,  Wis.; 
WLDS   Jacksonville,   111.;    WMRO   Aurora.  111.; 
WPEO  Peoria.  111.;  WQUA  Moline,  111.;  WQUB 
Galesburg.     111.;     WRAJ     Anna,     111.;  WRIG 
Wausau,  Wis.;  WRIT  Milwaukee,  Wis.;  WRMN 
Elgin,  111.;  WSAU  Wausau,  Wis.;  WSBC  Chicago, 
111.:    WSDR    Sterling,    111.;    WSHE  Sheboygan, 
Wis.;  WSMI  Litchfield,  111.;  WSWW  Platteville, 
Wis.;  WVMC  Mount  Carmel,  111.;  WEHS  (FM) 
Chicago,  111.:  WKFM  (FM)   and  SCA  Chicago, 
111.;  WLBH-FM  Mattoon,  111.;   WLDS-FM  Jack- 
sonville, 111.;  WLIN  (FM)  Merrill,  Wis.;  WMFM 
(FM)    Madison,    Wis.;    WRAJ-FM    Anna,  111., 
WHA-FM   (ED)    and  alt.  main,  Madison,  Wis.; 
WHAD    (FM-ED)    Delafield,   Wis.;   WHHI  (FM- 
ED)  Highland,  Wis.;  WHKW  (FM-ED)  Chilton, 
Wis.;   WHLA    (FM-ED)   Holmen,   Wis.;  WHRM 
(FM-ED)  Wausau,  Wis.;  WHSA  (FM-ED)  High- 
land Township,  Wis.;  WHWC  (FM-ED)  Colfax, 
Wis.;  WGEM  (TV)  Quincy,  111.,  WGN-TV  Chi- 
cago, 111.;   WSAU-TV  Wausau,  Wis.;  WHA-TV 
(ED)    Madison,    Wis.;    WMVS-TV    (ED)  Mil- 
waukee. Wis. 


December  1,  1958 


Page  107 


See  How  WFBM -TV  Dominates  Mid-Indiana! 


First  by  a  good  margin,  WFBM-TV  dominates  all 
other  stations  in  Mid-Indiana  both  in  total  coverage 
and  market  penetration  —  map  shows  county  percentages 
measured  by  Nielsen  Coverage  Study  No.  3,  Spring  1958. 

where  else  . . . 

—  will  you  find  satellite  markets  that  are  33  %  richer 
and  50°  o  bigger  than  the  metropolitan  trading  zone 
itself? 

—  does  a  central  market  exert  such  an  economic  pull  on 
so  many  specific  areas  that  are  retail  trading  centers 
in  their  own  right  ? 

—  do  you  find  such  a  widespread  marketing  area  covered 
from  one  central  point  .  .  .  and  by  WFBM-TV! 

—  can  you  buy  just  one  station  with  no  overlapping 
penetration  by  basic  affiliates  of  the  same  network  ? 

Only  here -where  WFBM-TV  is  first  in  Mid- 
Indiana— can  you  buy  more  honest  market  penetration, 
more  consumer  influence,  for  fewer  dollars  expended 
than  anywhere  else.  Now  it  will  pay  you  to  take  another 
longer,  better  look  !  We  are  proud  of  our  current  ARB  .  . . 
and  of  course  we  have  100%  in  Marion  County,  too! 

The  Nation's  13th  Television  Market 

. .  .with  the  only  basic  NBC  coverage 
of  760,000  TV  set  owning  families. 


Indianapolis  itself  —  Major  retail 

area  for  18  richer-than-average  counties.  1,000,000  pop- 
ulation —  350,600  families  with  90%  television  ownership! 

••:0>  11  Satellites-  Each  a  recognized 

marketing  area  — and  well  within  WFBM-TV's  basic 
area  of  influence.  Includes  Marion  •  Anderson  • 
Muncie  •  Bloomington  •  Vincennes  •  Terre  Haute 

•  Danville,  Illinois  •  Lafayette  •  Peru  •  Logansport 

•  Kokomo. 


Represented  Nationally  by  the  KATZ  Agency 


Page  108    •    December  1,  1958 


Broadcasting 


MONDAY   MEMO         mmmmmmmmmmmmmii  m  mm  

from  ERNEST  P.  ZOBiAN,  vice  'president,  products  division,  Vick  Chemical  Co.,  New  York 

Where  are  the  60-minute  Zanucks  of  tv? 


mrnmrn 


1 


1 


1 

1 

I 


There  is  a  substantial  school  of 
thought  that  business,  in  controlling  the 
purse  strings  of  communication,  does  a 
mediocre  job  of  utilizing  the  arts.  There 
is  a  constant  rumbling  of  criticism  of 
advertising,  particularly  of  broadcast 
advertising.  Many  critics  say  that  busi- 
ness downgrades  and  degenerates  the 
literary,  dramatic  and  musical  arts. 

Without  going  to  the  defense  of  ad- 
vertising and  all  the  good  it  has  done 
for  our  way  of  life,  advertising  is  young 
in  this  world  and  the  arts  are  as  old  as 
mankind.  The  significant  factor  today  is 
that  advertising  and  broadcasting  are 
important  art  forms  and,  as  such,  are 
dominated  by  commercial  mentalities. 
But  much  can  be  learned  from  the 
world  of  art  in  improving  the  role  of  art 
in  business.  There  has  always  been  a 
good  deal  of  business  in  art — books 
must  sell;  the  show  must  pull. 

In  the  business  of  selling  art  as  enter- 
tainment, the  investor  would  not  think 
of  doing  some  of  the  things  which  are 
common  practice  in  the  business  which 
uses  the  arts  to  sell  commodities.  Here 
are  some  of  the  basic  differences: 

( 1 )  Basic  themes.  In  the  world  of  the 
arts  basic  themes  are  fully  developed 
by  creative  talent  and  approved  by  the 
entrepreneur.  The  entrepreneur  does  not 
have  "tight"  control  of  creative  effort. 
Themes  vary  in  style,  in  subject  matter, 
in  time  format.  In  the  business  world 
themes  tend  to  be  more  limited  in  style 
— we  have  the  soap  opera,  the  horse 
opera,  the  quiz  show  repeated  in  boring 
cycles. 

(2)  Use  of  talent.  In  the  arts  if  you 
have  a  writer,  a  playwright,  a  director, 
conductor,  or  composer,  actors  and  mu- 
sicians, each  of  these  artists  is  acknowl- 
edged to  have  a  creative  artistic  inter- 
pretation of  his  particular  role.  In 
action  he  is  given  the  opportunity  to 
express  himself  and  to  add  to  the 
performance. 

Now  some  buyers  of  television  do  op- 
erate this  way  and  we  are  making  prog- 
ress, but  the  majority  of  sponsors  render 
lip-service  to  these  principles  of  show 
business. 

(3)  Development  of  talent.  In  the 
arts,  development  of  talent  is  the  major 
preoccupation,  talent  is  constantly 
searched  for  and  evaluated.  The  area 
for  development  is  cultivated — the  lit- 
erary sand  lots,  the  summer  theatre 
bush  leagues  and  the  musical  minors 
are  watched  as  carefully  as  in  baseball. 

In  manufacturing  organizations  that 


control  the  budgets  which  support  tele- 
vision, the  great  preoccupation  is  with 
the  development  of  executives  in  the 
administrative  and  fiscal  aspects  of  busi- 
ness. We  need  more  George  Washington 
Hills,  more  Revsons,  more  E.H.  Littles, 
more  McElroys  and  Mortimers  in  the 
lower  ranks.  Are  we  producing  them? 
Where  are  the  60-minute  Zanucks,  the 
60-second  John  Hustons  of  television? 
Are  not  the  networks,  the  agency  tv  de- 
partments following  the  lead  of  business 
in  emphasis  on  administrative  and  fiscal 
problems? 

This  results  in  television  program- 
ming and  advertising  that  is  follow-the- 
leader  to  mediocre  conformism,  to  ano- 
nymity of  communication  values,  the 
dulling  sameness  of  the  newest  variety 
show,  still  old  as  vaudeville  without 
vaudeville's  bright  personality  acts,  the 
almost  unanimous  psycho-negative  style 
of  television  dramas.  There  are  excep- 
tions, of  course,  and  a  few  bright  spots, 
but  the  over-all  pattern  of  tv  entertain- 
ment and  salesmanship  is  dull  in  presen- 
tation, unimaginative  in  concept  and 
stereotyped  in  style. 

Nowhere,  in  business  or  in  the  art 
world,  has  so  much  money  been  com- 
mitted on  unproven  properties  as  in 
television.  The  mortality  of  shows  is  ap- 
palling. The  turnover  of  writers,  pro- 
ducers and  directors  is  rapid,  without 
the  time  or  atmosphere  for  normal 
development  of  new  reputations. 

If  in  the  future  we  are  to  have  im- 
provement in  television  programming 
and  commercial  messages  we  need  a 
combination  of  developments: 

(1)  More  attention  by  business  to 
development  of  its  creative  responsibil- 
ity in  communications.  The  protectors 
of  profits  are  seldom  good  pioneers. 
They  ride  the  going  franchise  and  the 
horsepower  of  a  rising  economy.  The 
ability  for  creative  development  of 
products  and  advertising  should  lead, 
not  follow,  the  administrative  function. 


It  is  probably  significant  that  some  com- 
panies that  are  highly  successful,  organ- 
izations like  General  Foods  and  Procter 
&  Gamble,  are  advertising  oriented.  The 
chief  executives  are  advertising  men  and 
the  client-agency  relationship  is  close. 

(2)  We  need  more  emphasis  in  ad- 
vertising agencies  on  the  creative  func- 
tion. The  trend  to  marketing  and  re- 
search emphasis  in  advertising  agencies 
parallels  a  trend  in  business.  With  the 
tremendous  growth  of  markets  we  have 
had  a  tremendous  housekeeping  job  to 
do.  The  intelligent  administrator  runs 
rampant.  Never  before  have  there  been 
so  many  non-creative  people  in  the  ad- 
vertising agency  business.  It  is  true  of 
course  that  we  cannot  do  a  fully  effec- 
tive creative  job  unless  we  know  people's 
wants  and  markets.  But  the  housekeep- 
ing side  of  marketing  is  a  manufactur- 
er's job.  The  agency's  major  responsibil- 
ity is  to  mold  the  creative  services  of 
communications  around  the  marketing 
function. 

(3)  As  a  third  development  we  need 
a  road-show  system  for  proving  and  im- 
proving shows  before  they  have  hit  the 
Broadway  of  millions  of  dollars  of  net- 
work time.  Doesn't  the  live-tape  tech- 
nique make  this  economically  feasible? 

Why  shouldn't  we  test  shows  in  small- 
er sections  of  the  country  instead  of  the 
country  as  a  whole?  This  would  enable 
networks,  advertising  agencies,  and 
manufacturers  to  broaden  the  area  for 
experimentation  and  development  in 
television.  More  artists,  more  shows, 
more  techniques  could  go  to  bat  more 
often  at  lower  cost.  It  would  also 
enable  us  to  experiment  and  to  improve 
commercial  techniques.  It  would  enable 
us  to  set  up  a  system  of  search,  evalua- 
tion, and  reward  for  talent.  Without 
such  a  system,  or  with  a  system  as  rigid 
as  we  now  have,  we  cannot  reach  for 
optimum  development  of  television  as 
an  art  form  and  as  a  commercial 
medium. 


Ernest  P.  Zobian,  born  in  New  York.  Served  with 
Zonite  Products  Corp.  from  1935  to  1943,  in 
charge  of  clinical  development,  as  division  man- 
ager and  advertising  manager.  His  next  move  was 
to  Pedlar  &  Ryan  agency  in  the  post  of  vice  presi- 
dent in  1944,  followed  by  a  change  to  Dancer- 
Fitzgerald-Sample  in  1947  in  a  similar  position. 
Became  president  of  Ludex  Chemicals  Inc.  in 
1948-50.  then  vice  president  of  Warner-Lambert 
1950-57.  Last  year  he.  moved  to  Vick  Chemical 
Co.,  where  he  is  now  vice  president,  Products  Div. 


Broadcasting 


December  1,  1958    •    Page  109 


EDITORIAL 


The  Essential  Ingredient 

AS  in  financial  reports,  bank  statements  and  menus,  the  right- 
k  hand  column  in  Broadcasting's  seventh  annual  survey  of 
agency  broadcast  billings,  published  a  week  ago,  tells  an  important 
story. 

This  is  the  column  which  reports  the  amount  of  change,  up  or 
down,  which  each  agency  registered  in  broadcast  billings  during 
the  current  year.  The  string  of  plusses  is  broken  only  here  and 
there.  Actually,  37  of  the  top  50  agencies  put  more  money  into 
radio-tv  this  year  than  last;  eight  put  less,  one  reported  no  change 
and  four  were  not  clear  because  they  were  not  among  the  top 
50  in  1957.  In  dollars,  the  total  increase  came  to  $100  million, 
raising  the  top  50's  total  to  $1.3  billion  for  1958. 

These  figures  leave  no  question  about  either  the  continuing 
growth  of  television  or  its  still-growing  importance  in  agencies.  The 
latter  point  is  dramatized  particularly  at  the  agency  which  leads  the 
list  this  year,  J.  Walter  Thompson  Co.  Six  years  ago  JWT  spent 
$27  million  in  radio-tv;  this  year  it's  spending  almost  that  much 
($24.5  million)  in  radio-tv  spot  alone  and  its  total  broadcast  bill- 
ings have  reached  $113.5  million  (and  promise  to  keep  rising).  Its 
total  volume  is  rising  faster  than  the  general  rise  of  all  advertising 
— and,  according  to  President  Norman  H.  Strouse,  its  tv  billing  is 
going  up  even  faster  than  its  total  volume. 

One  moral  appears  clear  from  the  top  50  study.  While  an  agency 
may  not  become  big  simply  by  using  television,  it  has  little  chance 
today  of  achieving  and  maintaining  bigness  without  television. 
With  television's  selling  power,  an  agency  that  knows  how  to  use 
tv  smartly  can  hardly  fail  to  attract  clients  and  tv  billings. 

Much  Better  Than  Nothing 

THE  FCC  finally  accepted  one  contemporary  fact  of  broadcast 
life:  that  its  traditional  system  of  obtaining  information  on 
station  programming  and  commercials  is  archaic. 

Last  week  the  Commission  issued  proposed  new  forms  which 
would  cover  applications  for  new  stations,  renewals  and  trans- 
fers. The  proposed  forms  are  in  line  with  recommendations  made 
by  an  advisory  group  of  broadcasters  with  the  mouthfilling  name. 
Committee  on  Radio  &  Television  Broadcasting  of  the  Advisory 
Council  on  Federal  Reports.  Key  members  of  that  committee  say 
they  can  live  more  comfortably  with  the  proposed  changes. 

In  essence  the  revised  forms  propose  two  distinct  changes: 
Program  classifications  are  more  realistic,  and  the  system  of 
counting  spot  announcements  is  more  precise  in  the  light  of  the 
actualities  of  station  operation. 

Not  the  least  advantageous  to  broadcasters  is  the  acknowledge- 
ment that  promotional  spots  are  not  classifiable;  in  the  present 
forms  they  must  be  counted  as  commercial  if  they  promote  a  com- 
mercial program,  non-commercial  if  they  advertise  a  non-com- 
mercial nrogram.  Another  notable  improvement  is  the  acceptance 
of  the  fact  that  a  narrative  report  of  a  station's  activities  can  be 
submitted  to  supplement  the  digital  report  if  a  station  operator 
feels  that  mere  numbers  do  not  give  a  clear  picture  of  his 
operation. 

So  far  so  good.  It  would  have  been  even  better  news  for  broad- 
casters if  the  whole  Commission  had  accepted  the  views  of  Comr. 
Craven.  In  a  dissent  to  the  proposed  revision  of  the  forms,  Mr. 
Craven  said  the  FCC  should  eliminate  all  references  to  programs 
and  spot  announcements.  To  do  otherwise,  he  said,  constitutes 
censorship  which  is  forbidden  by  the  Communications  Act. 

We  believe  that  Mr.  Craven  is  right  (and  a  reading  of  his 
dissent  is  well  worth  the  time  of  all  broadcasters),  and  we  hope 
that  some  day  his  colleagues  may  be  brought  to  share  his  opinion. 
It  was  unfortunate  that  they  chose  not  to  agree  with  him  now. 

The  News  Fraternity 

NOT  many  years  ago  Sigma  Delta  Chi,  the  national  professional 
journalistic  fraternity,  was  strictly  for,  by  and  of  the  printed 
page.  So  were  the  "press"  galleries  of  Congress,  the  "press"  rooms 
of  government  departments  and  the  courts  and  the  "press"  depart- 
ments of  industry. 

A  fortnight  ago  Sigma  Delta  Chi  elected  a  broadcaster  as  its 
national  president,  to  serve  during  its  golden  anniversary  year. 

Page  110    •    December  1,  1958 


James  A.  Byron,  news  director  of  WBAP-AM-TV  Fort  Worth,  is  a 
distinguished  newsman  who  has  moved  from  the  presidency  of  his 
local  chapter  to  the  national  presidency  of  SDX  with  its  membership 
in  excess  of  20,000. 

Sigma  Delta  Chi  has  fought  on  every  front  in  defense  of  the 
public's  right  to  know.  Through  its  undergraduate  chapters  it  has 
encouraged  young  people  of  talent  and  energy  to  make  writing  their 
careers.  It  has  developed  great  prestige  as  a  society  of  thoughtful 
individuals  in  journalism. 

The  election  of  Mr.  Byron  in  San  Diego  came  naturally.  That 
is  because  SDX  was  among  the  first  to  break  down  the  barriers 
among  the  various  segments  of  journalism.  Its  membership  is 
made  up  of  men  of  good  will  in  all  media,  not  those  who  deal  in 
movable  type  alone. 

At  the  San  Diego  convention,  Sig  Mickelson,  vice  president  of 
CBS  Inc.  in  charge  of  news  and  special  events,  called  upon  SDX  to 
spearhead  a  combined  effort  to  "strengthen  and  vitalize  all  media  of 
journalism"  in  this  perilous  atomic  age  on  the  ground  that  there 
is  no  place  for  petty,  competitive  bickering  when  the  need  is  so 
great  to  keep  the  public  fully  informed. 

The  Mickelson  mandate  is  one  that  will  be  picked  up  avidly  by 
Sigma  Delta  Chi.  Competition  among  news  media,  engendered 
largely  by  the  evolution  of  electronic  journalism,  has  benefitted 
public  and  media  alike.  There  are  better  newspapers  and  magazines 
and  better  over-all  reporting  and  analysis.  This  competition  should 
and  will  continue. 

But  in  the  larger  task  of  keeping  the  news  lines  open  to  enable 
the  public  to  know  swiftly  and  accurately,  all  media  must  work 
together.  Sigma  Delta  Chi  is  the  umbrella  under  which  this  can  be 
done. 

Giveaways  Go  Thataway 

CLAIRVOYANCE  wasn't  needed  to  predict  the  fate  of  the  tele- 
vision quiz  giveaway.   Simple  elementary  research  would 
have  provided  the  answer. 

Just  1 1  years  ago  when  the  radio  giveaway  mania  was  at  its 
ridiculous  peak,  more  than  a  million  dollars  worth  of  prizes  was 
distributed.  There  were  some  50  giveaways  regularly  scheduled  on 
the  radio  networks.  The  audience  became  fed  up,  and  the  give- 
aways all  but  disappeared. 

Practically  the  same  thing  is  happening  on  network  television.  The 
programs  were  attractive  because  of  the  expectancy  of  high  ratings 
with  low  programming  cost.  When  the  ratings  began  to  droop,  the 
sponsors  became  disenchanted.  And  another  programming  era  ends 
for  tv,  just  as  it  had  ended  for  radio  1 1  years  earlier. 

Thus,  the  equation  is  clear:  Public  acceptance  (as  reflected  by 
ratings)  plus  low  program  costs  equal  advertiser  satisfaction  (and 
program  imitators  by  the  dozens).  Conversely,  public  rejection  (as 
reflected  by  ratings)  irrespective  of  program  costs  equals  advertiser 
dissatisfaction. 

Can  there  be  a  clearer  answer  as  to  who  controls  programming? 

Broadcasting 


■111111 


www 


r  Gh  >0  ^  x£T -A  <w 


^^!KM^  rC  -^4 


GO' 


£7  N  *ir< 


JQQi 


Edward  Petry  &  Co.,  National  Representatives 


X  2  r 


"With  apologies  to  the 
Olivetti  Corporation  of  America" 


KCRA-tvJ 


1? 

V 


CHANNEL  3,  NBC 


NEWS 


SACRAMENTO,  CALIFORNIA 


THE  SECRET 


OUT! 


SENATOR  IS  PLEASED 

The  Senator  is  happy  that  the  first 
secret-week  report  — taken  without 
the  benefit  of  special  programming 
or  promotion  —  tells  the  same  story 
of  overwhelming  viewer  preference 
for  KCRA-TV. 

In  fact,  the  secret  week  improved 
upon  results  of  recent  known  ARB 
rating  weeks:  KCRA-TV  has  49% 
more  viewers  than  Station  'B,'  sign 
on  to  sign  off,  seven  days  a  week. 


FLASH!  October  Report 

ARB  SECRET  WEEK  OCT.  '58 

Share  of  Audience 

KCRA-TV  51.2 

Sta.  'B'  37.7 

Sta.  'C  11.9 


Sacramento  First  ARB  Secret  Week  Report: 

KCRA-TV  SHARE  OF  AUDIENCE 

"EM,K53.5% 

STATION  "B"  35.8%,  STATION  "C"  14,1% 


Share  of  Audience 


(SECRET) 


FEB.  APRIL  MAY  OCT.  NOV.  DEC.  FEB.  MAY  SEPT. 
•57         '57         '57         '57         '57        '57        '58         '58  '58 


50 


40 


30 


20 


10 


m~mri 

4 

■  «■< 

r*- 

*•< 

> 

STA. 

"B" 

< 

STA. 

"C" 

Note:  Oct.  '57  Station  "C"  not  on  full  power. 
Sacramento  ARB  figures. 


CLEAR 


KCRA-TV  is  represented  nationally  by  the 

EDWARD  PETRY  COMPANY 

who  will  be  glad  to  furnish  further  information 
on  availabilities  and  the  Secret  Survey. 


Howard  J.  Smiley,  Asst.  Gen.  Mgr. 
Robert  E.  Kelly,  Station  Manager 
SACRAMENTO,  CALIFORNIA 


CHANNEL  | 

mmms 


DECEMBER  8,  T958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEK!.  Y      OF      TELEVISION      AND  RADIO 


ASCAP  radio  negotiations  sputter;  courts  may  be  answer 
Reynolds'  splurge  spurs  Alcoa  to  double  its  air  budget 
Winston  spends  good  like  a  tv  network  buyer  should 
Aim  of  both  parties:  same  city  for  '60  national  conventions 


Page  31 
Page  32 
Page  35 
Page  67 


Amazing  but  true,  more  than  one  out 
of  every  three  radios  in  use  is  tuned 
to  WFIL. 

Latest  Trendex:  18,600  coincidental 
calls  week  of  November  10  prove  WFIL 
has  120%  MORE  audience  than  num- 
ber 2  station  and  MORE  than  the 
total  combined  oud/enceof  thethird, 
fourth,  fifth  and  sixth  stations.  Lowest 
cost  per  1000  in  Philadelphia  area. 
Blair  has  the  entire  story. 

First  buy  WFIL — because  WFIL  is  1st. 


Operated  by:  Radio  and  Television  Div.  /  Triangle  Publications,  Inc.  /  46th  &  Market  Sts.,  Philadelphia  39,  Pa. 
WFIL- AM  •  FM  •  TV,  Philadelphia,  Pa.  /  WNBF-AM  •  FM  •  TV,  Binghamton,  N.  Y.  /  WLBR-TV,  Lebanon-Lancaster,  Pa. 
WFBG-AM  •  TV,  Altoona-Johnstown,  Pa.  /  WNHC-AM  •  FM  •  TV,  Hartford-New  Haven,  Conn. 
Triangle    National    Sales    Office,    4-85    Lexington    Avenue,    New    York   17,    New  York 


s  i 


1: 


m 


"  '"I  , 


iMIMHHHi 


(  KCOF  J  to 


STRANGE  AD. 


ios  Ange/es'"  mos/  powerful  television  station 


NOTHING  TO  SELL. 


Some  television  newscasters  read  the 
news.    Baxter  Ward  hunts  it.  Writes 
it.    Reports  it.    In  his  own  terse, 
clipped  style  --  sparked  at  times  with 
his  dry,  subtle  humor.    But  primarily, 
it's  straight  news,  comprehensive, 
factual.    Reported  by  a  man  whose 
background  includes:   Field  Supervisor  , 
Armed  Forces  Radio,  Europe;  London 
reporter,  BBC;   White  House  correspondent. 
He  puts  ten  to  fourteen  hours  of  prepar- 
ation into  his  two  nightly  newscasts. 
Both  are  sold  out.    Both  have  sponsors 
waiting.    So  why  this  ad?  Well, 
we  just  thought  it  high  time  to  pat 
the  back  of  a  very  capable,  intelligent, 
hardworking  guy. 


KCOP  *  1000  CAHUENGA,  HOLLYWOOD  38  *  REPRESENTED  NATIONALLY  BY  EDWARD  PETRY  &  CO.,  INC.*  Reprint  of  news  article  above  from  Hollywood  Reporter,  Nov. 


WJIIUITV 

Strategically   located    to   exclusively  serve 
LANSING...  FLINT.. ..JACKSON 


Basic 


N  BC. 


Z  .  .ABC 


Represented   by   the   P.G.W.  Colonel 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcastinc ;  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


|e  5 


multi-city  Tbuiyiixg  is  in  fashion,  too 

Norfolk  jackets  are  the  last  word  in  menswear  fashion,  but  buying  WGAL-TV's  low-cost 
multi-city  coverage  is  an  established  custom.  This  pioneer  station  is  first  with  viewers  in 
Lancaster,  Harrisburg,  York,  and  numerous  other  cities  including:  Reading,  Gettysburg, 
Hanover,  Lebanon,  Chambersburg,  Lewistown,  Carlisle,  Shamokin,  Waynesboro. 


STEINMAN  STATION 
Clair  McCol lough,  Pres. 


316,000  WATTS 


CHANNEL  8  •  Lancaster,  Pa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  Inc.  •  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 

America's  10th  TV  Market  •  942,661  TV  households  •  $3%  billion  annual  retail  sales  •  $62/3  billion  annual  income 

Lancaster  •  Harrisburg  .  York  .  Reading  •  Gettysburg  .  Hanover  .  Lebanon  .  Chambersburg  .  Waynesboro  .  Lewistown  .  Sunbury 
Carlisle  •   Pottsville  .  Shamokin  •  Lewisburg  •  Hazleton  •  Wit.  Carmel  •  Bloomsburg  .  Hagerstown  .  Frederick  .  Westminster 


Page  4    •    December  8,  1958 


Broadcasting 


closed  circuit: 


ODIOUS  COMPARISON  •  If  radio  sta- 
tions go  to  court  for  "reasonable"  fees  for 
ASCAP  music  licenses  (see  page  31),  it 
seems  certain  that  ASCAP  will  try  to 
stack  up  its  repertory  and  rates  against 
those  of  competitor  BMI.  ASCAP  au- 
thorities contend  that  while  BMI  rates  are 
about  40%  of  ASCAP's,  they  should  be 
closer  to  10% — point  BMI  can  be  ex- 
pected to  contest  strongly,  since  record 
shows  BMI  with  over  30%  of  all  per- 
formances, and  some  experts  estimate 
ASCAP's  advantage  may  be  less  than  two 
to  one.  ASCAP  authorities  say  they'd 
rather  go  to  court  than  be  accused  of 
"doing  something  unreasonable,"  that 
they  think  there's  good  chance  court 
would  raise  rates,  but  that  as  matter  of 
"customer  relations"  they'd  like  to  ne- 
gotiate and  accordingly  their  "door  is 
always  open."  But  neither  side  seemed 
inclined  to  make  first  move  after  local- 
license  talks  were  broken  off  last  week. 
• 

Transfer  of  James  G.  Riddell,  ABC  ex- 
ecutive vice  president  (and  director  of  AB- 
PT),  to  Los  Angeles  effective  Feb.  1  (story 
page  70)  recognizes  growing  importance  of 
west  coast  operations  in  network  affairs. 
His  authority  will  be  practically  antono- 
mous  and  it  was  at  his  own  suggestion 
that  move  is  being  made. 

• 

BIG  DEALER  •  William  Zeckendorf  Sr. 
will  be  seen  more  frequently  as  guiding  in- 
fluence in  broadcasting  investments.  His 
participation  with  Broadway  producer 
Roger  L.  Stevens  in  syndicate  purchase  of 
control  of  Outlet  Co.  and  its  WJAR-AM- 
TV  Providence  (story  page  89)  is  only 
second  step  in  that  direction.  Mr.  Zeck- 
endorf's  Webb  &  Knapp  Inc.,  one  of 
world's  largest  real  estate  empires,  already 
owns  50%  of  KBTV  (TV)  Denver.  Zeck- 
endorf diversification  into  broadcasting,  he 
says,  will  be  expressly  Webb  &  Knapp 
activity,  not  personal,  and  will  be  handled 
by  John  C.  Mullins,  KBTV  president — 
50%  owner  who  also  is  third  party  in 
Stevens  syndicate  buying  Outlet  Co. 
• 

Producer  Stevens  has  enough  on  Broad- 
way and  in  his  own  real  estate  ventures 
to  keep  him  busy.  He  hasn't  "the  slightest 
interest"  in  expanding  radio-tv  ties  beyond 
Providence  buy.  WJAR-AM-TV  happened 
to  be  part  of  total  investment  situation  and 
he  points  out  "the  purchase  was  hastily 
done — there  was  lots  of  competition  in- 
volved." About  protest  of  sale  by  Joseph 
(Dody)  Sinclair,  Outlet  Co.  heir  and 
W JAR-TV  station  manager,  Mr.  Stevens 
said  Friday:  "We're  best  of  friends.  In 
fact,  we're  having  dinner  tonight." 

• 

HIDDEN  MEANING  •  Does  FCC  Comr. 
Ford  know  more  than  he's  telling  about 
best  move  in  tv  allocations?  In  Houston 


speech  Friday  he  spelled  out  various  al- 
ternatives and  cited  obstacles  to  each — 
but  seemingly  found  fewest  roadblocks  to 
use  of  174-474  mc  band  for  continuous 
50-channel  tv  service  (see  page  64).  Comr. 
Ford  is  official  FCC  liaison  with  Office 
of  Civilian  &  Defense  Mobilization,  cen- 
tral agency  representing  President  on  al- 
locations. Since  Ford  plan  is  extension  of 
Craven  plan,  it's  noteworthy  that  Comr. 
Craven  was  Ford's  predecessor  as  FCC 
liaison  with  OCDM.  Craven  plan  suggests 
continuous  25-channel  tv  service  begin- 
ning at  174  mc  (present  ch.  7). 

• 

FCC  commissioners  had  second  meeting 
with  special  tv  allocations  staff  last  Thurs- 
day, made  little  progress  according  to  in- 
formed sources.  Staff  has  been  studying 
various  alternatives  (deintermixture,  re- 
vised standards  in  vhf  bands  to  permit 
additional  channels  in  major  markets,  mov- 
ing tv  to  uhf  in  major  geographical  areas). 
Last  week's  meeting  mainly  exploratory  on 
byways  of  allocations  schemes;  no  nearer 
crossroads  leading  to  main  highway  yet. 
• 

NO  BOONDOGLE  •  Speed  of  Judge 
Stern's  Miami  ch.  10  initial  decision — 
exactly  14  days  after  final  argument,  and 
six  weeks  after  record  was  closed  in  re- 
hearing case — has  caused  considerable 
comment  in  and  out  of  FCC.  One  jest 
going  rounds  last  week:  "Guess  he  hasn't 
been  an  FCC  hearing  examiner  long 
enough  yet  to  know  union  rules!"  Reg- 
ular hearing  examiners  usually  get  their 
decisions  out  anywhere  from  four  months 
to  six  months  after  hearing — but,  in  par- 
tial extenuation,  it  mustn't  be  forgotten 
they  usually  have  two,  three  cases  going 
at  same  time.  Judge  Stern  had  only  Miami 
case  under  his  care;  he  was  assigned  Bos- 
ton ch.  5  case  after  issuing  ch.  10  decision. 
• 

Cowles  interests,  not  at  all  crushed  at 
cancellation  of  $6  million  cash  agreement 
to  buy  WREC-AM-TV  Memphis  (see  page 
89)  still  is  actively  looking  for  more  prop- 
erties. In  fact,  Cowles  is  negotiating  with 
Murphy  Broadcasting  Co.  stockholders 
for  purchase  of  their  40%  interest  in  CBS- 
affiliated  KRNT-TV  Des  Moines.  Ch.  8 
grant  was  made  three  years  ago  when 
Murphy  group  and  Cowles  merged,  with 
former  taking  40%  interest.  Agreement 
provided,  however,  that  Cowles  could  buy 
out  Murphy  group's  40%  at  end  of  three 
years. 

• 

NOT  FAR  ENOUGH  •  While  there's 
general  approval  of  FCC's  revised  pro- 
gram form  [Government,  Dec.  1]  as  far 
as  it  goes,  there  are  broadcasters  who  feel 
it  does  not  go  far  enough.  Reaction  in 
responsible  quarters  favors  Comr.  T.  A.  M. 
Craven's  position,  wherein  he  holds  that 
law  precludes  FCC's  delving  into  programs 


because  it  constitutes  censorship.  It's  likely 
that  request  will  be  made  for  postpone- 
ment of  reply  date  for  60  days  from  Jan. 
19 — probably  through  NAB. 

• 

Sigma  Delta  Chi,  national  professional 
journalistic  fraternity  now  in  its  50th  year, 
is  in  process  of  changing  its  ritual  in  keep- 
ing with  electronic  journalism  era.  In  im- 
pressive initiation  ceremony,  symbolic 
paraphernalia  has  featured  copy  of  news- 
paper. Change,  to  be  submitted  to  mem- 
bership for  referendum,  would  add  table 
microphone. 

• 

SWEENEY  SUPPORT  •  That  Western 
States  Adv.  Agency  Assn.  charge  that 
RAB  was  "biting  the  hand  that  feeds 
radio"  [Trade  Assns.,  Nov.  24]  got  short 
shrift  at  RAB  board  meeting  last  week, 
according  to  insiders.  Executive  committee 
endorsed  RAB  President  Kevin  Sweeney's 
response  denying  accusation  that  bureau's 
"$64,000  Challenge"  test  plan  would,  by- 
pass agencies  [Trade  Assns.,  Dec.  1]  and 
board  approved  unanimously.  Several 
board  members  individually  had  already 
told  WSAAA  it  hadn't  read  details  first. 
• 

Subject  of  laugh  tracks  on  comedy  tv 
filmed  shows  is  no  laughing  matter  at  one 
studio.  Series  to  be  aired  next  year  was 
begun  and  six  episodes  were  in  can  without 
laugh  tracks  when  show  was  sold  to  spon- 
sor who  felt  laughs  were  needed.  Last  week, 
with  completion  of  39th  episode,  the  spon- 
sor changed  his  mind,  asked  that  canned 
laughter  be  eliminated.  Question  is  whether 
he  can  be  persuaded  to  change  third  time 
and  if  not  whether  it  might  not  be  simpler 
to  find  another  sponsor  than  to  try  to 
undub  recorded  chuckles  and  guffaws. 
• 

SAME  GAME  •  It's  musical  chairs  for  tv 
programs  again  this  season.  A.  C.  Nielsen 
Co.  analysis  to  be  released  shortly  will  re- 
port that  of  this  fall's  102  evening  tv  net- 
work shows,  only  half  are  in  same  time 
spots  they  had  last  May — and  42  of  these 
are  up  against  different  competition  or  are 
preceded  or  followed  by  different  pro- 
grams. Of  other  51,  26  are  new  and  25 
have  been  moved  to  new  time  spots. 
• 

NBC-TV  is  considering  "various  forms" 
of  minimum  requirements  as  possible  sub- 
stitute for  Barrow-criticized  station  must- 
buy  base  and  hopes  to  reach  decision  soon. 
Its  officials  told  FCC  in  hearings  on  Bar- 
row report  last  spring  that  substitution  of 
minimum  requirements  for  must-buys 
would  pose  no  serious  operating  problem. 
CBS-TV  notified  its  affiliates  10  days  ago 
that  on  March  1  it  would  go  to  some  new 
form,  apparently  with  minimum-dollar 
base  [Closed  Circuit,  Dec.  1],  but  form 
and  details  reportedly  remain  to  be  worked 
out.  ABC-TV  is  on  minimum-dollar  basis. 


•sis.  H 


Broadcasting 


December  8.  1958    •    Page  5 


now  gives  you 

MORE  SELLING  POWER 

on  ATLANTA'S 
live  channel  5 


waoa-tv 


CBS 

ATLANTA 


WAGA-TV    WJW-TV    WJBK-TV  WSPD-TV 

Atlanta  Cleveland  Detroit  Toledo 


THE  WEEK  IN  BRIEF 


ASCAP  Radio  Talks  Off — All-industry  and  society  negotia- 
tors, "hopelessly  apart,"  call  further  discussion  useless.  Issue 
now  expected  to  end  in  court.  No  recurrence  of  1941  ASCAP 
music  blackout  foreseen.  Page  31. 

Alcoa,  No  Sleeping  Dragon — Reynolds  Metals'  air-media 
sword  has  double  edge:  rival  Aluminum  Co.  of  America 
doubles  its  air  media  budget  to  make  its  job  easier,  Reynolds' 
harder.  Page  32. 

Auto  Accounting — Edsel  shifts  from  FC&B  to  Kenyon  & 
Eckhardt;  Lincoln  frOm  K&E  to  Foote,  Cone  &  Belding.  Page 
33. 

This  Mogul  Doesn't  Like  'Fortune' — December  issue  of 
magazine,  aimed  primarily  at  tycoons,  displeases  Madison 
Ave.'s  only  real  Mogul,  named  Emil.  Agency  president  takes 
apart  "Tv:  The  Light  That  Failed"  article,  also  chastises 
industry  leaders  for  continually  being  on  defensive.  Page  33. 

Liqueur  Makes  It — Though  only  20%  short  of  achieving  100 
proof  status,  Grand  Marnier  orange  and  cherry  liqueurs, 
most  potent  yet  advertised  on  the  air,  go  on  radio.  Agency 
says  action  was  taken  after  reaching  "careful  and  momentous 
decision."  Page  34. 

Winston  and  Anacin — The  cigarette  leads  tv  network  brand 
spenders  in  third  quarter  and  headache  tablet  caps  first  place 
in  September.  TvB's  breakdown  on  gross  time  charges  for 
September  and  cumulative  totals.  Page  35. 

TvB  in  Auto  Ad  Land — Accelerate  tv  use  or  be  left  behind 
in  sales  is  theme  as  Detroit  executives  are  urged  to  get  out 
of  horse-and-buggy  ad  habits.  Page  36. 

Grant  Adv.'s  'New  York  Blues' — Thirteen  staffers  dismissed 
at  New  York  operation  in  latest  wave  of  personnel  changes, 
attributed  largely  to  recent  account  losses.  Page  39. 

Coverage  That  Counts — B&B's  Miller  advises  tv  stations  to 
give  all  agencies  the  same  coverage  story  and  stick  to  it.  Page 
39. 

Cards,  Anyone? — But  if  you  play,  R.  H.  Bruskin  Assoc.  may 
really  be  learning  how  well  you  remember  last  week's  tv  com- 
mercial or  a  new  product  image.  The  game  starts  in  January. 
It's  called  "AIM."  Page  40. 

NTA  Gross  Going  Up — Revenue  for  National  Telefilm  Assoc. 
for  last  fiscal  year  went  up  41.2%  to  nearly  $15.5  million. 
Net  income  declined,  however,  in  face  of  increased  amortiza- 
tion toll  and  investment  in  stations.  Page  48. 

'Ding  Dong'  to  Toll  Again? — Wrather  organization  may  add 
children's  series  for  syndication  by  next  March.  Hank  Saper- 
stein  reveals  projected  plans  in  Chicago.  Page  48. 

Ch.  10  Down,  Boston  Next — Judge  Stern  recommends  revo- 
cation of  Miami  ch.  10  grant  to  National  Airlines;  finds  back- 
door activities  of  WKAT  and  National  Airlines  disqualifying 
— but  not  absolutely;  suggests  new  hearings.  Jurist  is  handed 
Boston  ch.  5  as  next  assignment.  Page  56. 

Sweeney  May  Question  Commercials — Appointment  of 
new  Federal  Trade  radio-tv  monitoring  chief  seen  foreshadow- 
ing stepped-up  drive  on  questionable  broadcast  commercials. 
Charles  A.  Sweeney  is  new  head  of  broadcast  advertising  unit. 
Page  57. 

Readying  War  Correspondents  for  War — UPI  chief  Frank 
Bartholomew  proposes  that  armed  forces,  broadcasters  and 
press  set  up  reserve  group  of  war  correspondents  who  will  be 
trained  for  coverage  of  modern  warfare.  Page  62. 


Allocations  Possibilities — Comr.  Ford  spells  out  half-dozen 
alternatives  in  tv's  allocation  headache;  recommends  none  but 
apparently  likes  50  channel  strip  starting  at  174  mc  (ch.  7). 
Page  64. 

The  Power  of  Broadcasting! — Radio-tv  networks,  through 
spokesman  CBS'  Sig  Mickelson,  get  Democrats  to  postpone 
selection  of  1960  convention  site  and  to  appoint  committee  to 
meet  with  Republicans.  Goal:  one  city  for  both  conventions. 
Page  67. 

Others  Copy  CBS  Radio  Plan? — Karol  says  they  will,  sees 
"consolidation"  concept  as  key  to  "a  happier  day"  all  around. 
Network  gives  assurances  that  personnel  cutback  will  be  kept 
to  minimum,  with  new  jobs  wherever  possible  for  all  involved. 
Programs  slated  for  dropping  are  indicated.  Page  68. 

Riddell  to  West  Coast — ABC  executive  vice  president  re- 
assigned to  Hollywood  as  chief  executive  officer  in  charge  of 
western  division,  effective  in  February.  Hudson,  in  charge 
there  since  1953,  gets  new  contract,  continues  in  advisory 
post  as  ABC  v.p.  and  will  handle  special  projects.  Page  70. 

Big  Money  in  RAB — Radio  Advertising  Bureau  budget  will 
go  over  $1  million  in  1959.  Board-membership  meeting 
names  Woodall  chairman,  approves  new  projects.   Page  72. 

Stereo  Makes  the  Grade — Electronics  Industries  Assn. 
labels  it  an  "all-industry  problem,"  starts  setting  up  standards 
committee  to  bring  conformity  into  the  spreading  technique. 
Page  74. 

Farm  Directors  to  Cross  Hudson — Association  at  Chicago 
convention  decides  to  hold  next  meeting  in  New  York  in 
early  '59  in  order  to  better  brief  timebuyers  on  NATRFD 
members'  vital  functions.  Page  76. 

AFTRA-Networks  Near  Agreement — Prospects  brighten  for 
an  early  settlement  on  a  new  contract  between  the  tv-radio 
networks  and  the  American  Federation  of  Television  &  Radio 
Artists.   Page  84. 

Providence  Puzzle — William  Zeckendorf  Sr.  and  John  C. 
Mullins,  KBTV  (TV)  Denver  principals,  turn  up  as  "mystery" 
associates  of  Broadway  producer  Roger  L.  Stevens  in  nego- 
tiations to  buy  control  of  Outlet  Co.  and  its  WJAR-AM-TV 
Providence.  Page  89. 

Agency-Media  Partnership  —  Advertising 
agencies  and  media  are  more  to  each  other 
than  customers  and  sellers,  those  on  both 
sides  of  the  counter  are  reminded  by  Rod- 
erick A.  Mays,  head  of  his  own  agency  and 
president  of  Western  States  Advertising 
Agencies  Assn.  Why  the  WSAAA  is  out  to 
"sell"  agencies  to  media  is  the  subject  of 
Mr.  Mays'  Monday  Memo.   Page  117. 

DEPARTMENTS 


MR.  MAYS 


ADVERTISERS  &  AGENCIES  ...  32 

AT  DEADLINE    9 

AWARDS    88 

CHANGING  HANDS    94 

CLOSED  CIRCUIT   .  5 

COLORCASTING   102 

EDITORIALS   118 

EDUCATION   100 

FILM    48 

FOR  THE  RECORD   107 

GOVERNMENT    56 

IN  REVIEW    15 

INTERNATIONAL    98 

LEAD  STORY    31 

MANUFACTURING    78 

MONDAY  MEMO   117 


NETWORKS    67 

OPEN  MIKE    15 

OUR  RESPECTS    22 

PEOPLE   104 

PERSONNEL  RELATIONS   82 

PROGRAMS  &  PROMOTIONS  .  .102 

PROGRAM  SERVICES    80 

STATIONS    89 

TRADE  ASSNS  72 

UPCOMING   115 


Broadcasting  December  8,  1958    •    Page  7 


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Effective  radio  advertising  sells  goods, 
services,  ideas.  Bartell  Family  Radio  — 
always  audience-dominant  —  enriches  composition 
by  involving  all  members  of  the  family. 
This  makes  for  maximum  buyership. 

That's  why  products  which  depend  upon 
volume  sales  depend  upon  Bartell  Family  Radio. 


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Bartell  il 


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AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 

Sold  Nationally  bv  ADAM  YOUNG  INC. 


Page  8    •    December  8,  1958 


Broadcasting 


at  deadline 


Stock  Exchange  Drops  Trading 
In  Jacobs  Co.,  Mutual  Parent 

A.  L.  Guterma's  FX.  Jacobs  Co.,  num- 
bering Mutual  Network  among  its  sub- 
sidiaries, was  jolted  by  New  York  Stock 
Exchange,  which  suspended  trading  of 
Jacobs  stock  at  start  of  business  Friday. 
Action  was  laid  to  failure  of  company  to 
file  financial  report  with  its  stockholders  as 
required  by  exchange  regulations. 

Immediate  effect  was  to  put  dealing  in 
Jacobs  stock  on  over-the-counter  basis.  It 
had  closed  on  Exchange  Thursday  at 
7  and  % ;  by  Friday  afternoon  over-the- 
counter  bid  was  5  and  3A  against  asked 
6  and  V4 — drop  of  2  and  Vs  in  bid  price 
from  traded  price  Thursday. 

Two  courses  of  action  are  in  prospect. 
Company,  after  completing  financial  report, 
could  apply  for  reinstatement  of  trading 
on  Exchange,  which  can  either  reinstate 
Jacobs  Co.  or  start  delisting  proceedings. 
Exchange  regulations  require  filing  of  finan- 
cial report  by  three  months  after  close  of 
fiscal  year.  Jacobs  Co.  fiscal  year  ended 
July  31,  so  report  was  due  by  Oct.  31. 

Company  said  Friday  report  is  still  not 
complete,  but  that  auditors  (Ernst  &  Ernst) 
hope  to  finish  it  by  Dec.  31.  Jacobs  state- 
ment emphasized  that  "suspension  by  New 
York  Stock  Exchange  was  based  solely  on 
tardiness  in  filing  its  annual  report.  The 
action  has  no  bearing  on  the  company's 
financial  condition.  .  .  .  The  company 
wishes  to  reassure  stockholders  and  the 
public  that  [it]  is  in  better  financial  con- 
dition than  at  any  time  in  recent  years." 

Delay  in  financial  report  was  attributed  to 
unusually  complicated  tax  accounting  prob- 
lems involved  with  acquisition  of  new  sub- 
sidiary, Symphonic  Electronics  Corp. 
(phonographs),  during  fourth  quarter.  Third 
quarter  earnings  (until  April  30,  1958) 
reached  44<f:  a  share,  compared  to  deficit  of 
104  per  share  in  same  period  of  1957. 
Jacobs  has  960,000  shares  of  common  stock 
and  54,000  shares  of  preferred  stock  out- 
standing. 

Court  Wants  Secret  FCC  Papers 

Federal  Judge  John  A.  Danaher  Friday 
ordered  FCC  to  deliver  to  clerk  of  U.  S. 
Court  of  Appeals  secret  papers  used  by 
Commission  in  reallocating  14  bands  from 
civilian  to  government  use  last  April.  Action 
taken  when  government  claimed  Executive 
privilege  for  documents  on  which  FCC 
based  its  reallocation  of  various  bands  rang- 
ing from  220  mc  to  10,500  mc.  [Govern- 
ment, Nov.  24]. 

Group  of  aeronautical  interests  including 
Airinc  and  Bendix  have  asked  appeals  court 
to  force  FCC  to  hold  hearing,  follow  other 
prescribed  rulemaking  procedures.  Com- 
mission's  reallocation   order  was  without 


notice  or  hearing,  justified  according  to 
FCC  on  national  defense  requirements.  FCC 
was  ordered  to  deliver  documents  under 
seal  to  clerk  of  court  who  was  ordered  to 
deposit  them  in  court's  vault. 

CBS  News  Pledged  as  Vehicle 
To  Improve  Human  Relations 

CBS  News  "will  undertake  a  searching 
examination  and  a  continuing  assessment 
of  human  relations  and  their  implications 
in  the  struggle  for  men's  minds"  as  part  of 
its  contribution  to  improvement  of  human 
relations,  CBS  Inc.  President  Frank  Stan- 
ton said  in  speech  prepared  for  delivery  at 
Anti-Defamation  League  forum  last  Sat- 
urday night  (Dec.  6). 

He  said  mass  media  cannot  "eliminate 
bigotry  or  social  violence"  but  can  and 
should  "bring  about  wider  and  fuller  rec- 
ognition of  the  problem,  and  to  stimu- 
late public  discussion  of  it.  ...  I  am  not 
satisfied  that  the  mass  media  have  done  all 
they  should  in  this  regard.  I  am  sure  that 
we  at  CBS  have  not.  It  is  true  that  all  the 
mass  media  have  done  a  fairly  effective 
and  thorough  job  of  reporting  the  events 
[but]  it  just  isn't  good  enough  to  rush  out 
the  stories  when  things  happen.  We  must 
go  after  the  story,  and  go  after  sufficient 
background  to  illuminate  the  story  and  give 
it  meaningful  substance." 

Among  special  reports  being  researched 
for  CBS  Radio  and  tv,  he  said,  are  "South 
in  Crisis,"  "North  of  the  Mason-Dixon 
Line"  (segregation  in  North),  "Hate- 
mongers,"  "Price  of  Discord"  (what  it  costs 
this  country  both  at  home  and  overseas) 
and  "Case  History  of  Progress"  (in  human 
relations) . 

Dr.  Stanton  was  slated  to  accept  ADL 
medallion  voted  CBS  for  "distinguished 
contributions  to  the  enrichment  of  Amer- 
ica's democratic  legacy"  on  special  hour- 
long  CBS-TV  program  titled  The  American 
Jew:  A  Tribute  to  Freedom,  telecast  yes- 
terday morning  (Sunday).  Similar  medal- 
lions went  to  Look  magazine  and  New 
York  Times. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  32. 


ELGIN  SEASONAL  PUSH  •  Elgin  Na- 
tional Watch  Co.,  Elgin,  111.,  through  J. 
Walter  Thompson  Co.,  Chicago,  will  move 
into  two  NBC-TV  programs  before  Christ- 
mas for  one-shot  participations.  Elgin  re- 
lieves RCA  Whirlpool  as  Dec.  13-only  50% 
sponsor  of  Perry  Como  Show  (also  shared 
by  Sunbeam,  American  Dairy,  Noxzema, 
Chemstrand,  Polaroid  and  Kimberly-Clark 
on  varying  weeks)  and  also  relieves  R.  J. 
Reynolds  Tobacco  Co.  night  of  Dec.  17  as 
half-sponsor  of  Wagon  Train  (shared  by 
Reynolds,  Ford  Motor  and  National  Bis- 
cuit Co.). 

GREYHOUND  GOES  WITH  RADIO  • 

Greyhound  Corp.,  Chicago,  understood  to 
be  scheduling  24-week  spot  radio  campaign 
in  at  least  50  markets  throughout  country, 
starting  Jan.  2,  1959,  and  using  late  after- 
noon time  periods  primarily.  Agency:  Grey 
Adv.,  N.  Y. 

AMF  GOES  BOWLING  •  American  Ma- 
chine &  Foundry  Co.,  N.Y.,  will  sponsor 
ABC-TV's  coverage  of  the  annual  BPAA 
All-Star  Bowling  tournament  finals  Jan- 
uary 18  (9:30-10:30  p.m.).  Cunningham  & 
Walsh,  N.Y.,  is  AMF  agency. 

MILES  CHRISTMAS  PITCH  •  Miles  Labs. 
(Alka-Seltzer),  Elkhart,  Ind.,  reported  to  be 
lining  up  spot  saturation  radio  schedule  in 
about  50  markets  throughout  country  for 
two  weeks  during  holiday  period,  starting  in 
mid-December.  Agency:  Geoffrey  Wade 
Adv.,  Chicago. 

CITRUS  IN  CANADA  •  Florida  Citrus 
Commission  kicks  off  Dec.  29  with  citrus 
campaign  using  spot  radio  (10  announce- 
ments per  week)  in  at  least  five  markets 
in  Canada.  Drive  to  be  extended  through 
next  June.  Benton  &  Bowles,  N.Y.,  is 
agency. 


ARBITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Nov.  28-Dec.  4  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE 

PROGRAM   AND  TIME 

NETWORK 

RATING 

Fri.,  Nov.  28 

Phil  Silvers  (9  p.m.) 

CBS-TV 

26.3 

Sat.,  Nov.  29 

Perry  Como  (8  p.m.) 

NBC-TV 

28.5 

Sun.,  Nov.  30 

Wonderful  Town   (9  p.m.) 

CBS-TV 

31.0 

Mon.,  Dec.  1 

Lucille  Ball,  Desi  Arnaz  (10  p.m.) 

CBS-TV 

34.9 

Tues.,  Dec.  2 

Rifleman  (9  p.m.) 

ABC-TV 

24.8 

Wed.,  Dec.  3 

Wagon  Train   (7:30  p.m.) 

NBC-TV 

27.7 

Thurs.,  Dec.  4 

Zorro  (8  p.m.) 

ABC-TV 

21.1 

Broadcasting 


December  8,  1958    •    Page  9 


PEOPLE 


at  deadline 


V.  P.  Johnstone,  Client  Revlon 
Part  Company  With  DR&J  Agency 

"Differences  of  opinion"  between  Dowd, 
Redfield  &  Johnstone's  president  John  C. 
Dowd  and  Executive  Vice  President  Ed- 
mund F.  Johnstone  led  Friday  to  announce- 
ment that  Mr.  Johnstone  would  resign  from 
agency  this  week.  At  same  time  it  was 
learned  Revlon  Inc.  would  leave  DR&J 
Jan.  1,  pulling  out  $1  million  billing 
(spread  over  Sunbath,  Thin-Down,  Baby 
Silicare  powder  and  lotion  and  High  Gloss 
hair  spray). 

Mr.  Johnstone  said  he  had  no  plans  other 
than  "to  stay  in  the  agency  field,"  and  that 
his  departure  and  that  of  Revlon  were 
"coincidental."  He  expects  to  announce 
new  connection  "before  the  end  of  the 
year."  Revlon  would  not  comment  on  its 
move,  but  it's  understood  agency  may  wait 
and  see  where  Mr.  Johnstone  lands  before 
reassigning  accounts;  should  he  join  agency 
with  conflicting  cosmetics  accounts,  chances 
are  Revlon  may  split  DR&J  accounts  among 
its  remaining  six  agencies. 

DR&J  was  founded  in  1950  out  of 
merger  between  Redfield  &  Johnstone  (of 
which  Ed  Johnstone  was  president)  and 
John  C.  Dowd  Inc.,  Boston.  Though  ex- 
ecutive vice  president  at  DR&J,  Mr. 
Johnstone  was  chief  executive  officer  of 
New  York  operations. 

FCC  Appeals  Multiplex  Decision 
On  Grounds  Court  Not  Informed 

Federal  judges  did  not  understand  tech- 
nicalities of  fm  multiplexing,  FCC  and  Jus- 
tice Dept.  said  Friday,  and  therefore  entire 
U.  S.  Court  of  Appeals  should  rehear  argu- 
ment. In  petition  for  rehearing,  government 
said  appeals  court  ruling  Nov.  7  that  Com- 
mission's 1955  multiplexing  rulemaking  was 
invalid  stemmed  from  "misconception  of  the 
nature  of  the  operations.  .  .  ." 

Court,  by  two-to-one  vote,  ruled  that 
WFMF  (FM)  Chicago  could  continue  sim- 


plex operation,  including  functional  music 
operations  [At  Deadline,  Nov.  10].  Ma- 
jority said  FCC's  determination  that  func- 
tional music  operations  are  not  broadcasting 
doesn't  square  with  Communications  Act. 

Petition  filed  Friday  warned  that  court 
ruling  would  have  serious  and  disruptive 
impact  on  fm  broadcasting,  if  allowed  to 
stand.  It  emphasized  differences  between 
broadcasting  and  functional  music  opera- 
tion; also  described  technicalities  of  sim- 
plexing  and  multiplexing. 

FTC  Charges  Construction  Firm 
With  False  Media  Advertising 

Federal  Trade  Commission  filed  com- 
plaint Friday  against  Chicago  stone  com- 
pany, charging  deceptive  television  advertis- 
ing. Charges  against  Coral  Stone  Construc- 
tion Co.  claimed  broadcast  advertising  of- 
fered home  remodeling  jobs  at  low  monthly 
prices  (which  were  never  permitted)  and 
failed  to  qualify  its  guarantees  on  its  stone- 
work. 

Other  FTC  actions:  Approved  consent  or- 
der against  General  Products  Corp.,  Los 
Angeles,  to  stop  misrepresentations  in  its 
radio  advertising  for  two  drug  preparations; 
issued  order  dismissing  complaint  against 
American  Television  Inc.  and  deForest- 
Sanabria  Corp.,  both  Chicago,  on  bait  adver- 
tising and  misrepresentations  in  selling  tv 
sets  on  grounds  both  companies  are  bank- 
rupt with  all  assets  sold  and  charters  dis- 
solved. 

McKenna,  Whitney  Buy  Stations 

Sales  filed  Friday: 

Washington  radio-tv  attorney  James  A. 
McKenna  bought  80%  of  WCMB-AM-TV 
Harrisburg,  Pa.,  from  Edgar  T.  Shepard  Jr. 
(66%%)  and  Edgar  K.  Smith  {\3V3%)  for 
total  $277,500— $192,000  for  stock  and 
balance  for  related  agreements.  Mr.  Smith 
retains  20%  and  continues  as  vice  president- 
general  manager.  Mr.  McKenna  owns  50% 
of  KEVE  Minneapolis-St.  Paul.  WCMB-TV 
(ch.  71)  suspended  operations  in  April  1957. 

John  Hay  Whitney,  financier,  broadcaster 
(Corinthian  stations),  publisher  and  ambas- 
sador to  Great  Britain,  joined  theatrical  and 
radio-tv  producer  Martin  Stone  in  owner- 
ship of  New  York  state  day  timers  WNRC- 
AM-FM  New  Rochelle  and  WVIP  Mt.  Kis- 
co.  Corporation  owned  50-50  by  Messrs. 
Whitney  and  Stone  will  own  100%  of 
WNRC  outlets,  for  which  Mr.  Stone  paid 
$225,000  Nov.  13  in  purchase  from  Donald 
and  Frances  Daniels.  Corporation  is  buying 
40%  of  WVIP  from  E.  Martin  O'Flyn  for 
total  $125,000,  leaving  Mr.  O'Flyn  with 
10%.  Mr.  Stone,  who  owns  other  50%  of 
WVIP,  surrenders  his  stock  to  new  corpora- 
tion of  which  he  will  be  half  owner. 


GORDON  F.  HAYES,  western  sales  man- 
ager, CBS  Radio  Spot  Sales,  appointed  vice 
president  of  CBS  Radio  for  spot  sales. 

CHARLES  H.  COLLEDGE,  vice  president 
for  facilities  operations,  NBC,  named  gen- 
eral manager  of  broadcast  and  tv  equipment 
division  of  RCA.  He  will  be  succeeded  in 
NBC  post  by  ROBERT  L.  STONE,  who 
resigned  last  week  as  general  manager  of 
WABC-TV  New  York  (see  page  105). 

ROBERT  J.  REARDON,  associate  copy  di- 
rector, and  NELSON  WINKLESS,  tele- 
vision film  copy  supervisor,  appointed  vice 
presidents  of  Leo  Burnett  Co.,  N  .Y. 

MALCOLM  C.  KLEIN,  assistant  general 
sales  manager  of  KABC-TV  Los  Angeles 
since  1956,  appointed  vice  president  and 
general  manager  of  WNTA-AM-FM-TV 
Newark,  assuming  general  manager  duties 
being  relinquished  by  GERALD  O.  KAYE, 
who  continues  as  president  of  stations. 

ALAN  WALLACE,  vice  president  for 
radio-tv  programs  and  13-year  veteran  with 
Needham,  Louis  &  Brorby,  Chicago,  has 
resigned  and  will  announce  future  plans 
shortly. 

Roberts  Asks  FCC  to  Accept 
Applicants  for  Miami  Ch.  10 

FCC  was  asked  Friday  to  let  prospec- 
tive ch.  10  Miami  applicants  file  applica- 
tions and  appear  as  interveners  in  closing 
phases  of  remanded  case.  Petition  filed  by 
Elzey  Roberts  (former  KXOK  and  KWK- 
AM-TV  St.  Louis  stockholder)  asked  Com- 
mission to  permit  applications  to  be  filed 
if  National  Airlines  permit  is  revoked. 

Mr.  Roberts  also  asked  that  applicants 
be  permitted  to  take  part  in  closing  phases 
of  Miami  ch.  10  rehearing  as  amici  curiae. 
In  FCC  proceedings  following  initial  de- 
cision by  Judge  Horace  Stern  (see  page 
56),  all  but  one  applicant  may  be  found 
unqualified,  Mr.  Roberts  said.  This  one, 
L.  B.  Wilson  Inc.,  however,  "in  effect  be- 
came a  new  applicant  during  the  course  of 
the  hearing,'  Mr.  Roberts  asserted,  since 
principal  owner,  L.  B.  Wilson,  is  dead. 

"In  view  of  the  above  circumstances  and 
the  passage  of  time  since  the  original  hear- 
ing [1954]  it  seems  evident  that  the  public 
interest  requires  that,  if  the  present  con- 
struction permit  is  revoked  or  set  aside, 
ch.  10  should  be  thrown  open  to  new 
qualified  applicants,"  Mr.  Roberts  said. 

Earlier  in  week,  group  of  Miami  busi- 
nessmen were  reported  readying  applica- 
tion if  ch.   10  grant  is  withdrawn. 

RCA  Declares  501  Dividend 

Extra  dividend  of  50^  and  regular  quar- 
terly dividend  of  25^  per  share  on  RCA 
common  stock  announced  by  Board  Chair- 
man David  Sarnoff  after  board  meeting  Fri- 
day. Dividends  payable  Jan.  26  to  holders 
of  record  at  close  of  business  Dec.  19.  Board 
also  voted  dividend  of  87Vi  $  per  share  on 
first  preferred  stock  for  period  Jan.  1,  1959 
to  March  31,  1959,  payable  April  1  to 
holders  of  record  at  close  March  9. 


NBC-TV  GETS  PLUM 

NBC-TV  has  landed  prize  talent 
plum — Sir  Laurence  Olivier — to  ex- 
clusive one-year  pact  for  U.  S.  tv  ap- 
pearances. First  on  schedule:  90- 
minute  special  featuring  Sir  Laurence, 
Judith  Anderson,  Hume  Cronyn  and 
Pier  Angeli  in  W.  Somerset  Maug- 
ham's "The  Moon  and  Sixpence." 
Time  and  date  are  to  be  set,  with  pro- 
duction (on  videotape  and  color)  to  be 
handled  by  Talent  Assoc.  Ltd.,  direc- 
tion by  Robert  Mulligan,  script  by 
Don  Mankiewicz.  Rehearsals  start  to- 
day (Dec.  8). 


Page  10    •    December  8,  1958 


Broadcasting 


Metropolitan 
Oct.,  1958 
PROVES  that- 


f 


HAM  MAN 


KTHVk 


HENRY  CLAY,  Executive  Vice  President 
E.  G.  ROBERTSON,  General  Manager 


LITTLE  ROCK 


starring 

AS  SHERIFF  CLAY  HOLLISTER 


AS  EDITOR  HARRIS  CLAIBOURNE 




BEAT  Dinah  Shore  Chevy  Show.  .  7  times  in  8  surveys 

BEAT  I  Love  Lucy   13  times  in  13  surveys! 

BEAT  The  Californians. ...  12  times  in  13  surveys! 

BEAT  Pat  Boone   11  times  in  13  surveys! 

BEAT  Bob  Cummings   11  times  in  13  surveys! 

BEAT  U.  S.  Steel  Hour   11  times  in  13  surveys! 

BEAT  Person  to  Person  ...  10  times  in  13  surveys! 

and  always  BEAT  Suspicion,  George  Gobel,  Colt  .45, 
Welk's  Top  Tunes,  Eddie  Fisher,  Your  Hit  Parade, etc. 

Nielsen,  Oct.  '57  thru  Apr.  '58 


OUTSTANDING  RATINGS  IN 
MARKETS  LARGE  AND  SMALL 


Detroit           San  Diego 

ARB,  July  '58        Pulse,  Aug.  '58 

Baltimore 

ARB,  Sept.  '58 

Cincinnati  Lubbock 

Portland,  Ore. 

ARB,  Feb.  '58 

ARB,  Apr.  '58 

ARB,  June  '58 

Seattle-Tacoma 

San  Antonio 

Los  Angeles 

ARB.  Apr.  '58 

Pulse,  Mar.  '58 

ARB,  Mar.  '58 

My  Gawd,  she's  TALL! 


YESSIR,  she  IS  tall-1-1  —  the  tallest  thing  man 
ever  made  in  North  Dakota — WDAY-TV's 
new  antenna,  1206  feet  above  the  ground  (1150 
feet  above  average  terrain ! ) . 

As  you  know,  tower  height  is  extremely  im- 
portant in  getting  TV  coverage — more  important 
than  power,  though  WDAY-TV  of  course  utilizes 
the  maximum  100,000  watts. 

So  WDAY-TV — with  new  Tower  and  new 
Power — will  soon  be  covering  96%  more 
of  North  Dakota-Minnesota's  best  country- 
side than  before — 60%  more  of  the  pros- 
perous Red  River  Valley's  families  than 
before ! 

Even  before  building  this  tremendous  new 
tower,  ratings  proved  that  WDAY-TV  is  the 
hottest  thing  in  the  Valley.  Soon  they'll  be 
better  and  better,  and  for  greater  and  greater 
distances ! 


ARB  —  December,  1957 
SHARE  OF  AUDIENCE 
Metropolitan  Area 

9:00  A.M.  —  6:00  P.M. 
Monday  -  Friday 

WDAY-TV 

77.2 

6:00  P.M.  —  10:00  P.M. 
Sunday  -  Saturday 

74.1 

10:00  P.M.  —  Midnight 
Sunday  -  Saturday 

81.1 

Ask  PGW  for  all  the  facts! 


WDAY-TV 

FARGO,  N.  D.     •     CHANNEL  6 
Aff Hated  with  NBC  •  ABC 


PETERS,  GRIFFIN,  WOODWARD,  Inc 
Exclusive  National  Representatives 


Page  14    •    December  8,  1958 


Broadcasting 


OPEN  MIKE 


Practical  Guide  or  a  Tightrope? 

editor: 

I  have  taken  a  good  look  at  the  Standby 
Voluntary  Censorship  Code  [Lead  Story, 
Aug.  4].  I  find  some  items  seem  far  more 
ridiculous  than  sublime.  For  instance: 

We  are  asked  not  to  broadcast  informa- 
tion about  actual  attacks  on  the  continental 
U.S.  ...  in  the  interests  of  preventing  panic. 
If  I  understand  this,  and  perhaps  I  don't, 
when  reduced  to  its  ultimate  absurdity,  it 
means  that  we  are  not  to  breathe  a  word 
about  falling  bombs  or  flying  bullets  even 
as  they  fall  on  the  station's  roof  .  .  .  unless 
the  information  is  made  available  for  broad- 
cast by  appropriate  authority,  says  the  code. 

"Appropriate  authority"  can  turn  out  to 
be  a  shadowy,  shifting  element.  If  Colonel 
Jones  authorizes  a  report  and  the  report  is 
broadcast  and  nobody  bigger  objects,  then 
maybe  the  reasonable  colonel  is  "appropriate 
authority."  If  somebody  bigger  does  object, 
then  Colonel  Jones  can  be  declassified  from 
the  category  and  we  are  left  with  no  ap- 
propriate authority.  .  .  . 

An  examination  of  the  restrictions  on 
weather  news  brings  out  what  strikes  me  as 
most  strange:  "News  about  weather  occur- 
rences in  any  area  must  be  specifically 
cleared  through  the  Office  of  Censorship." 
There  is  something  hilarious  and  horrible 
about  some  aspects  of  this  code. 
Jock  Bliss,  News  Director 
WLAV  Grand  Rapids,  Mich. 

The  Cut  That's  Kind 

editor: 

The  Delaware  County  National  Bank 
sponsors  a  five-minute  newscast  each  after- 
noon on  WVCH  through  Ecoff  &  James 
Adv.  Agency,  Philadelphia. 

Today  we  received  the  December  com- 
mercial copy,  usually  a  full  minute  in  length. 
However,  it  was  a  series  of  short  20-second 
commercials  with  this  explanatory  letter  for 
E&J  Vice  President  Don  Battle: 

"We've  come  to  the  conclusion  there  are  just 
too  many  darned  commercials  on  the  air.  And 


what's  more,  most  commercials  are  too  long. 
So  we  decided  to  do  something  about  it  in  our 
Delaware  County  National  Bank  commercials. 
We've  cut  copy  to  the  minimum  to  give  extra 
time  to  the  news — something  our  listeners 
should  appreciate." 

Mr.  Battle  and  Delaware  County  deserve 
a  word  of  congratulation.  Here  is  a  sponsor 
who  cuts  under  the  standards  of  NAB. 

Robert  A.  Hibbert,  Station  Mgr. 
WVCH  Chester,  Pa. 

Let's  Part  Company 

editor: 

Radio  is  being  urged  to  editorialize;  can't 
radio  be  a  bit  original  and  think  up  some 
other  title?  How  many  radio  stations  are 
using  the  sound  effects  of  a  teleprinter  to 
introduce  newscasts?  Why  not  use  music 
and  lose  the  stigma  of  newspapers? 

The  three  different  media  should  go  their 
own  way  without  [radio-tv]  leaning  on  their 
predecessor. 

Chester  J.  Stuart,  Program  Director 
KRMW  The  Dalles,  Ore. 

The  Philadelphia  Story 

EDITOR : 

Re  the  article  [Stations,  Nov.  24]  which 
states  Storer  said  WIBG  Philadelphia  is 
"No.  1  in  the  market  according  to  rating 
services,"  please  be  advised  that  in  the  Sep- 
tember-October Pulse,  released  approxi- 
mately two  weeks  ago,  WIBG  and  WCAU 
are  tied  for  first  place  and  WFIL  and 
WPEN  are  tied  for  next  place.  But 
II  lOOths  of  a  rating  point  separates  all  four. 
Trendex  for  the  Nov.  10-14  Monday 
through  Friday  period  shows  WFIL's  signon 
to  signoff  share  to  be  36.4%,  120%  greater 
share  than  the  second  station  and  virtually 
as  much  audience  as  the  next  three  stations 
combined.  .  .  . 

John  D.  Scheurer  Jr., 

Director,  Public  Relations  & 
Programming 

Triangle  Stations 

Philadelphia 


The  letters  that 


IN  REVIEW 


WONDERFUL  TOWN 

The  Eileen  story  apparently  is  one  for 
the  ages,  and  the  Wonderful  Town  musical 
version  seems  just  as  timeless.  After  years 
on  the  stage,  on  the  screen  and  on  long- 
play  records,  Wonderful  Town  still  made 
a  wonderful  television  show. 

.  Rosalind  Russell's  fresh  interpretation, 
after  creating  the  musical  Ruth  role  these 
many  years  ago,  showed  the  stuff  artists  are 
made  of.  The  tv  camera  provided  a  critical 
test  of  her  performance,  and  displayed  a 
sensational  pair  of  long  legs  perhaps  to 
greater  advantage  than  the  stage.  Jacquelyn 
McKeever  as  a  sweet-voiced  Eileen  and 
Sydney  Chaplin  as  the  Mad  Hatter  sub- 
editor gave  the  star  excellent  support,  as 
did  all  those  other  "interesting  people  on 
Christopher  Street." 

Hearing  Leonard  Bernstein's  well-re- 
membered score  provided  quite  a  contrast 
to  an  earlier  teleview  on  CBS-TV  the  same 
Sunday  of  the  New  York  Philharmonic 


conductor  dressed  in  tails  and  interpreting 
Beethoven's  Ninth  Symphony  for  viewers. 
CBS-TV  gave  a  faithful  report  of  the 
Christopher  Street  sets  and  action,  triumph- 
ing over  the  screen's  dimensions  to  contain 
streetsful  of  Greenwich  Villagers.  The  bits 
in  the  Village  Vortex  club,  where  the  cele- 
brants looked  like  nothing  so  much  as  a 
large  party  of  fishing  worms,  were  par- 
ticularly funny. 

The    show's    choreography    was  well 
adapted  to  television.  The  commercials  were 
stand-outs,  too,  as  small  parts  of  a  conspir- 
acy to  immobilize  a  nation  for  two  hours 
Production  costs:  Approximately  $600,000. 
Sponsored  on  CBS-TV  Nov.  30,  9-11  p.m. 
by    Westclox    through    BBDO,  Carling 
Brewing     through     Lang,     Fisher  & 
Stashower  and  Procter  &  Gamble  through 
Grey  Adv. 

Executive  producer:  Ralph  Fields;  pro- 
ducer: Robert  Fryer;  composer:  Leonard 
Bernstein;  lyrics  and  vignettes:  Betty  Corn- 


et 


the  difference 

WGH 


*  RADIO 
ONE 
IN 

VIRGINIA'S 
LARGEST 
MARKET 

NORFOLK 
PORTSMOUTH 
NEWPORT  NEWS 
HAMPTON 
REPRESENT 
THE 

NATION'S 
27th 
BUYING 
MARKET 

r  w  RADIO 

i^lczLJuuutel .  .  .  .131 


*  Pulse -Trendex 
**S  RDS 


JOHN  m 

■Qblairj 


Broadcasting 


December  8,  1958    •  Page 


Famous  on  the  local  scene. . . 
%  known  throughout  the  nation 


Washington  at  Valley  Forge ;  an  heroic 
.monument  to  a  great  leader  with 
the  courage  to  remain  true  to  his  trust. 

So  with  the  Storer  stations... leaders 
in  their  communities,  steadfast 
enough  to  continue  to  broadcast  in  the 
finest  traditions  of  the  industry, 
and  strong  enough  to  motivate  their 
audiences' towards  the  sales  rooms 
of  their  advertisers. 


StorerJBroaxlcasting  Company 

WSPD     WJW     WJBK    W1BG      WWVA    WAG  A  WOBS   WSPD-TV    WJW-TV    WJBK-TV  WAGA-TV 

Toledo      Cleveland-     Detroit    Philadelphia     Wheeling      Atlanta       Miami  Toledo  Cleveland  Detroit  uvAtlanta 

National  Sales  Offices:  625  Madison  Ave.,  New  York  22  •  230  N.  Michigaj^ive.,  Chicago  Ljpl. 


SERGEANT 
PRESTON 

of  the 

YUKON 

Leads  the 

Rating  Race 
in  Market 

after  Market! 


BALTIMORE 


Pulse, 
May, 
1958 


CLEVELAND 


Pulse, 
March, 
1958 


ARB, 
Jan., 
1958 


ARB, 
April, 
1958 


NEW  YORK 


Arbitron, 
9/25/58 


Pulse, 
Jan., 
1958 


SYRACUSE 


ARB, 
Feb., 
1958 


SERGEANT  PRESTON  31.3 

Highway  Patrol  19.8 

Silent  Service  15.3 

Sea  Hunt  14.8 

State  Trooper  12.8 

SERGEANT  PRESTON  22.2 

Sheriff  of  Cochise  18.2 

Sea  Hunt  17.9 

State  Trooper  17.5 

Honeymooners  15.2 

SERGEANT  PRESTON  29.4 

Honeymooners  23.6 

Whirlybirds  22.5 

Sea  Hunt  18.8 

Highway  Patrol  12.3 

SERGEANT  PRESTON  27.3 

Sea  Hunt  22.5 

Adventure  Scott  Island  17.3 

Gray  Ghost  12.4 

Silent  Service   4.8 

SERGEANT  PRESTON  16.6 

State  Trooper  14.5 

Highway  Patrol   9.6 

Silent  Service   6.4 

Sheriff  of  Cochise   3.6 

SERGEANT  PRESTON  29.8 

Harbor  Command  27.3 

Highway  Patrol    25.8 

Silent  Service  21.8 

Twenty-Six  Men  19.3 

SERGEANT  PRESTON  36.3 

Silent  Service  .  ..  34.9 

Sea  Hunt  £31.7 

Sheriff  of  Cochise  21.9 

Highway  Patrol  21.5 


PROVIDENCE 


I 

T 
C 


INDEPENDENT 
TELEVISION 


CORPORATION 

488  Madison  Ave.  •  N.Y.22-  PLaza  5-2100 


IN  REVIEW 


CONTINUED 


den  and  Adolph  Green;  director:  Mel 
Ferber;  associate  producer:  Stanley 
Flink;  writers:  Joseph  Fields  and  Jerome 
Chrodorov,  based  on  stories  by  Ruth  Mc- 
Kenney  and  play,  "My  Sister  Eileen";  set 
designer:  Jac  Venza;  musical  conductor: 
Lehman  Engel. 

ART  CARNEY  MEETS 
PETER  AND  THE  WOLF 

Children  of  40  and  grown-ups  of  1 1  were 
treated  to  a  rare  combination  of  Russian 
folk-lore  and  American  satire  Sunday,  Nov. 
30,  on  ABC-TV's  Art  Carney  Meets  Peter 
and  the  Wolf. 

Messrs.  Carney  and  Wolf  stole  the  show 
from  Master  Peter,  who  was  not  given  the 
opportunity  to  sing  such  roguishly  appeal- 
ing songs  as  "Be  Glad  There's  a  Hole  in 
Your  Head"  (Carney)  and  "All  I  Am  I  Owe 
to  Turpitude"  (Wolf).  Paul  Weston  and 
Ogden  Nash  were  the  composer-adapter  and 
lyricist  of  these  and  several  other  songs 
(based  on  Prokofieff  themes)  that  all  but 
engulfed  the  classic  tale  which  was  deftly  if 
briefly  enacted  by  the  marionettes  in  Act  II. 

Puppets  and  people  mix  well  when  each 
treats  the  other  like  one  of  its  own  kind.  It 
was  difficult  to  determine  during  Sunday's 
special  whether  Carney  was  a  particularly 
agile  marionette  or  Bil  and  Cora  Baird's 
puppets  were  slightly  arthritic  people.  Praise 
should  not  be  omitted  for  Andy  J.  Russell, 
whose  script  encompassed  flesh  and  wood 
skillfully. 

Such  a  show,  with  its  gentle,  intimate  ap- 
peal and  sly  humor,  is  most  effectively  pre- 
sented in  that  medium — television — where 
subtlety  and  gentleness  are  naturally  and 
easily  conveyed.  Its  success,  due  to  intelli- 
gent gathering  of  outstanding  talent  in  every 
department,  should  encourage  other  pro- 
ducers who  would  find  that  the  stimulating 
and  the  imaginative  are  not  so  inaccessible 
as  they  seem  to  insist  they  are. 
Production  costs:  Approximately  $125,000. 
Sponsored  by  Minnesota  Mining  &  Mfg.  Co. 
through  MacManus,  John  &  Adams  Inc. 
on  ABC-TV,  Nov.  30,  5-6  p.m. 
Executive  producer:  John  B.  Green;  pro- 
ducer:  Burt   Shevelove;   director:  Dick 
Feldman. 

TWENTIETH  CENTURY 

No  doubt  those  who  said  tv  would  never 
tackle  dope  addiction  will  have  changed 
their  minds  after  seeing  the  two-part  CBS- 
TV  study  on  what  makes  Sammy  take  the 
needle  and  why  he  cannot  stop.  In  this 
brilliant  exploration  of  dope  addiction  by 
Al  {The  Search)  Wasserman,  the  victim's 
name  happened  to  be  Fred.  His  plight — 
representative  of  the  disease,  not  the  pa- 
tient— was  summed  up  by  New  York  City 
Commissioner  of  Correction  Anna  Kross: 
"The  addict  who  leaves  an  institution  is 
not  in  an  enviable  position.  He  is  probably 
penniless.  Most  employers  will  not  hire 
him,  most  social  agencies  will  not  handle 
him  .  .  .  most  doctors  will  not  treat  him, 
his  family  may  reject  him,  and  most  respon- 
sible people  will  misunderstand  him,  fear 
him  and  despise  him." 

Thus,  here  is  the  social  outcast  of  the 


Page  18 


December  8,  1958 


mid-20th  Century.  Whatever  he  may  be, 
the  program  soon  pointed  up  the  myth  of 
the  "dope  fiend."  Interviewing  actual  vic- 
tims of  this  dread  habit,  CBS  found  the  ad- 
dicted as  wanting  only  escapism,  sedation. 

The  broadcasts  are  significant  on  three 
counts:  (1)  by  having  tried  to  dispel  the 
public  misconception  that  the  addict  is  a 
dangerous  person,  a  criminal  who  should 
be  locked  up;  (2)  by  pointing  a  damning 
finger  at  authorities  who  will  compile  sta- 
tistics on  drug  addiction  but  who  have,  in 
the  words  of  narrator  Walter  Cronkite, 
failed  to  "reveal  the  almost  complete  ab- 
sence of  follow-up  facilities  .  .  .  tell  about 
the  pressures  placed  upon  the  addict,  both 
from  without  and  within"  and  who  have 
so  far  dealt  "in  absolutes  of  success  or  fail- 
ure, ignoring  the  innumerable  shadings  in 
between";  (3)  by  having  been  produced  in 
the  first  place. 

To  be  sure,  "The  Addicted" — like  its 
predecessor,  "Out  of  Darkness"  (mental 
illness) — should  be  seen  time  and  time 
again.  It  probably  will. 

Production  costs:  Approximately  $100,000 
for  two  programs. 

Sponsored  by  Prudential  Insurance  Co.  of 
America  on  CBS-TV,  Nov.  30,  Dec.  7, 
6:30-7  p.m. 

Producer -writer -director:  A I  Wasserman; 
production  manager:  Bob  Rubin;  photog- 
raphers: Andy  Laszlo,  Stanley  Meredith; 
editor:  Luke  Bennett. 

LEONARD  BERNSTEIN 
AND  THE  PHILHARMONIC 

Musical  surgeon  Leonard  Bernstein  put 
his  scalpel  to  work  Nov.  30  on  Beethoven's 
monumental  Ninth  Symphony.  The  results 
obtained  were  uneven. 

Intellectually  and  musically  speaking,  the 
hour-long  lecture-demonstration  was  on  the 
highest  plane  as  the  maestro  lectured  in 
words  of  the  layman,  yet  with  his  customary 
erudition,  and  demonstrated  his  words  with 
musical  illustrations  by  the  New  York  Phil- 
harmonic-Symphony Orchestra.  From  the 
depths  of  despair  to  the  heights  of  joy  in  the 
symphony's  last  movement,  the  music  pro- 
gressed under  Mr.  Bernstein's  dramatic 
baton. 

Visually  speaking,  the  hour  left  much  to 
be  desired.  When  the  cameras  focused  on 
Mr.  Bernstein's  showmanly  conducting  and 
his  expressive  face,  the  viewer  saw  a  man 
who  lives  music,  and  realized  that  to  him 
music  is  a  living,  breathing,  animate  object. 
But,  when  the  cameras  wandered  to  the  mu- 
sicians of  the  orchestra,  the  whole  thing 
reached  the  depths  of  boredom. 

Since  its  earliest  days,  this  question  of 
visual  interest  has  been  the  main  drawback 
to  symphonic  presentations  on  tv.  Mr.  Bern- 
stein's efforts  have  come  closest  to  solving 
the  problem,  but  there  is  still  room  for  im- 
provement. 

Production  costs:  Approximately  $100,000. 

Sponsored  by  Ford  Motors  for  Lincoln  and 
Continental  Dealers  through  Kenyon  & 
Eckhardt  on  CBS-TV,  Nov.  30,  5-6  p.m. 

Produced  by  Robert  Saudek  Assoc.;  execu- 
tive producer:  Mr.  Saudek;  director:  Wil- 
liam A.  Graham. 

Broadcasting 


1531  FEET  -  TEXAS  TALL  TOWER 


1465  FEET 
EMPIRE  STATE 
BUILDING 


975  FEET 
EIFFEL  TOWER 


598  FEET 
NEXT 
SAN  ANTONIO 
STATION 


.The  third  tallest  structure  in 
the  world  has  created  the  nation's 
newest  television  market. 

All  currently  available  set  count  and  market 

statistics  are  obsolete.  To  reach  thousands  of  new  families 
in  this  oil-  and  agriculture-rich  Southwest  Empire 
you  must  buy  San  Antonio's  two  most  progressive  television  stations  — 
available  now  at  no  increase  in  rates. 


m 


JJLI 


TOWER 
EMPIRE 


WOAI-TV 

NBC  •   CHANNEL  4 

KENS-TV 

CBS  •  CHANNEL  5 


TEXAS 


SAN  ANTONIO 


Broadcasting 


December  8,  1958    •    Page  19 


There's  VlfJIJCT  in  Jacksonville  ...  to  put  you  in  the 

swim  of  a  booming  business  world  with  figures  on  sales  reports 

more  breathtaking  than  those  on  the  beaches! 
NCS  #3  reveals  the  tremendous  regional  area  served  only 

by  WJXT  ...  66  counties  in  Northeast  Florida  and  South 
Georgia,  well  over  double  the  28  counties  covered  by 
the  competing  station.  In  the  terms  of  people,  the  one-sided 

situation  is  dramatically  summed  up  by  the  fact  that  you 


1     Jf        •  I  reach  more  homes  daytime 

I    Kff  IMAM,  on  WJXT  than  with  the  other 

station  at  night!  With  a  near  clean-sweep  of  the  top-rated 


shows,  WJXT  holds  a  rating  lead  generally  between  70% 


and  90%.  More  people  .  .  .  more  sales  .  .  .  more  reasons  why 


there's  so  much  more  to  .  .  . 


WJXT  (4 


Jacksonville,  Florida 


affiliate  of  the  CBS  Television  Network 
Operated  by  The  Washington  Post  Broadcast  Division 
Represented  by  CBS  Television  Spot  Sales 


Sources;  latest  ARB,  NCS  #3 


Sell  The  ENTIRE 
DETROIT  METROPOLITAN 
MARKET  by  including 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


illion  Dollar 
Market 


1st 

IN  PONTIAC  HOOPER 


7:00  A.M. — 12:00  Noon 
Monday  Thru  Friday 

12:00  Noon-6:00  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

1 1.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1  958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 

Associated  with  Lansing's 


WILS 

news 


Page  22    •    December  8,  1958 


OUR  RESPECTS 


to  Ruth  McCall  McClung 


Once  upon  a  time  a  young  lady  named  Ruth  McCall  grew  up  in  a  small  town  in 
Nebraska  and  studied  to  be  a  schoolteacher,  as  her  mother  and  grandmother 
had  been  before  her.  But  before  she  had  a  chance  to  enter  the  world  of  schoolrooms 
and  textbooks  she  was  married  to  Hugh  McClung,  scion  of  a  pioneer  newspaper 
family  of  the  Pacific  Northwest  and  the  publisher  of  the  Merced  Sun-Star,  Merced, 
Calif. 

In  1935,  publisher  McClung  became  broadcaster  McClung  as  well,  by  building 
KYOS  Merced,  and  a  few  years  later  he  added  two  more  California  stations,  KHSL 
Chico  and  KVCV  Redding.  Subsequently  the  McClungs  sold  the  newspaper  holdings 
and  confined  their  business  interests  to  radio.  They  established  a  home  in  Pebble 
Beach,  where  Mrs.  McClung  could  indulge  her  gardening  inclinations  to  the  fullest 
extent.  Her  husband  was  an  ardent  golfer. 

After  Mr.  McClung's  death  some  10  years  ago,  Mrs.  McClung  was  faced  with 
the  alternative  of  selling  her  broadcast  properties  and  confining  herself  to  purely 
social  activities  as  her  friends  urged  her  to  do,  or  to  assume  supervision  of  the 
stations.  She  elected  the  latter  course  and  found  it  so  much  to  her  liking  that  she 
decided  to  get  into  television  as  well.  On  August  29,  1953,  KHSL-TV  went  on  the 
air  as  the  first  television  station  in  the  Sacramento  Valley. 

"It  almost  didn't  get  started  at  all,"  she  recalls.  "We  started  a  survey  to  see  how 
other  tv  stations  in  markets  the  size  of  Chico  were  operating,  only  to  find  that 
there  weren't  any  other  tv  stations  in  markets  that  size.  This  made  us  hesitate,  but 
we  finally  decided  to  go  ahead  anyway.  We  had  a  lot  of  luck,  such  as  two  years 
without  competition  and  with  service  from  all  three  major  networks,  which  gave 
us  a  chance  to  become  firmly  established.  Now,  we  can  look  back  on  five  successful 
years  of  operation  and,  with  the  rapid  growth  of  the  rich  Sacramento  Valley,  go  for- 
ward into  an  equally  productive  future." 

"ickey  McClung,  as  she  is  known  to  her  friends,  including  a  large  proportion  of 
the  nation's  broadcasters,  disclaims  any  real  personal  credit  for  the  success  of 
her  stations.  "Long  ago,  I  worked  on  the  newspaper  handling  women's  news  and 
society,  but  I  really  had  little  to  do  with  the  actual  operation  of  the  stations.  It  was 
largely  on  account  of  a  large  group  of  faithful  and  loyal  employes  that  I  kept  the 
radio  stations  after  Mr.  McClung's  death  and  this  same  force  persuaded  me  to 
continue  into  television  as  well." 

"Mickey's  just  being  modest  when  she  says  she  has  had  little  or  no  part  in  her 
stations'  success,"  says  a  business  associate  of  long  standing.  "She's  a  real  fine 
person  and  a  very  keen  business  woman  and  while  she  doesn't  spend  a  great  deal  of 
time  at  the  stations,  she  keeps  close  tab  on  what  goes  on  from  the  company's  San 
Francisco  office,  where  her  secretary,  Miss  Thelma  Worsley,  George  Ross,  national 
sales  manager  for  the  company,  and  the  business  office  of  the  organization  hold 
forth.  She  has  that  true  executive  ability  of  being  able  to  pick  good  people  and 
delegate  authority  to  them  and  then  let  them  run  the  day-to-day  operations  without 
constant  questioning  or  interference  on  her  part." 

A  slight  woman  whose  greying  hair  is  belied  by  a  pair  of  youthfully  sparkling 
eyes,  Mrs.  McClung  impresses  with  a  host  of  other  qualities  which  are  probably 
best  described  by  the  single  word,  "lady."  She  makes  one  feel  instantly  at  home; 
her  interest  in  even  casual  conversation  appears  to  be  more  than  merely  polite; 
and  when  the  talk  concerns  broadcasting  there's  no  doubt  as  to  either  her  interest 
in  or  her  knowledge  of  industry  affairs. 

When  it  comes  to  the  potentialities  of  television  as  a  social  force,  Mrs.  McClung's 
interest  could  better  be  described  as  enthusiasm,  as  her  fellow  members  of  the  NAB 
Television  Code  Review  Board  can  testify.  "The  code  is  terribly  important,"  she 
says,  "and  it's  up  to  every  tv  broadcaster  to  comply  with  its  conditions.  This  means 
more  than  rejecting  objectionable  program  material  or  refraining  from  triple-spotting. 
It  means  taking  positive  action  to  improve  television." 

Mrs.  McClung  divides  her  time  between  her  Pebble  Beach  home  and  San  Fran- 
cisco's Clift  Hotel.  Aside  from  her  station  duties  and  her  work  with  the  Television 
Code  Review  Board,  she  is  active  in  the  Daughters  of  the  American  Revolution. 

Neither  of  her  two  children  shows  any  signs  of  following  their  parents  into  either 
broadcasting  or  publishing.  Her  daughter,  Martha  McClung  Roberts,  a  graduate 
lawyer,  lives  in  Los  Angeles.  Her  son,  Capt.  Hugh  McClung  Jr.,  is  intent  on  a 
military  career  and  is  currently  on  Okinawa  on  assignment  with  the  Airborne  Special 
Forces. 

Broadcasting 


xploding 

it  Jbi.C5 
Bubble  Gum 
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"Color  Radio"  sells  more  than  bubble  gum. 
"Pulse  Audience  Composition — Summer 
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EVERY  FIVE  KFWB  LISTENERS  ARE 
ADULTS.  In  an  average  quarter-hour, 
KFWB  racks  up  a  total  audience  per  quarter- 
hour  of  116,220. 

KFWB,  because  of  its  overwhelming  total 
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NUMBER  ONE  IN  PULSE— pulls  listeners 
right  in  close  .  .  .  and  delivers  your  clients' 
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Don't  just  sit  there  with 

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Buy  KFWB  . . .  first  in  Los  Angeles 

It's  the  thing  to  do! 


Kfl/B 


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WHO 
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So  /  twist  a  little  knob,  and  so  I  switch  off  the  Dave 
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j  BROADCASTING 

"  THE  BUSINESSWEEKLV  OF  TELEVISION  AND  RADIO 

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Sol  Taishoff       Maury  Lone    Edwin  H.  James 
President  Vice  President         Vice  President 

H.  H.  Tash       B.  T.  Taishoff   Irving  C.  Miller 
Secretary  Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treos. 

BROADCASTING* 
TELECASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
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Telephone:  MEtropolitan  8-1022 

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BUSINESS 

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CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
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BUREAUS 

NEW  YORK 
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Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

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Business 

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CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6  4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  HOIIywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 

James  Montagnes 


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BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 

Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  26    •    December  8,  1958 


Broadcasting 


Durs 


The  long-life  charac- 
teristic of  the  RCA- 
892-R  is  due  in  no  small  way  to  the 
constant  attention  we  pay  to  the  de- 
tails of  the  "inner  tube".  Manufac- 
turing techniques,  for  example, 
have  kept  pace  with  the  experience 
we  have  gained  in  building  broad- 
cast power  tubes  for  a  generation. 
Design  refinements  have  been 
evolved— through  our  continued  ef- 
fort to  make  a  good  tube  even  better. 

Type  892-R  is  another  typical  ex- 
ample of  RCA  time-proved  design 
that  is  paying  dividends  in  lower 
tube  cost  per  hour  of  operation— 
and  uninterrupted  program  time 
for  stations  everywhere. 

For  long-term  power  delivery, 
always  specify  RCA  Tubes.  Your 
RCA  Industrial  Tube  Distributor 
handles  the  entire  RCA  line. 

A   All  glass  seals— microscopically  inspected 

B  Grid  and  Support  Assembly  "vacuum-fired" 
at  more  than  2000°  F  to  assure  maximum 
freedom  from  gas 

C  Sag-proof  Filament  Supports— to  prevent 
stress  on  filament  strands  and  to  improve  life 

D  Interlocked-Fin  Radiator— for  improved  heat 
radiation 

E  Filament  material  controlled  for  internal  grain 
structure— assures  superior  strength 

F  Entire  Tube  is  "spot-knocked"  at  fens  of  thou- 
sands of  volts  to  reduce  internal  leakage 

©  Stress-free  Glass  Bulb  —  individually  in- 
spected with  polariscope 

H  Sandblasted  Grid  Arm  —  torsion-tested  to  in- 
sure higfi  strength 


etwork 
varied 
radio  to  the 
varied  and  impressive 


'These  arc  some  of  the  programs  ivhieh  wi  over  the  past  W&H  months  have  averaged 

M  per  cent  larger  commercial  minute  NRI  audiences  than  the  second  network. 


Business  News  Capitol  Cloakroom  Johnny  Dollar  Lowell  Thomas  Salt  Lake  City  Tabernacle  Choir 


others,  xuill  continue  to  maintain  and  increase  this  audience  advantage  for  advertisers. 


schedule  in  radio! 


The  crepe  has  been  hung  on  21, 


Now— July  Television  Magazine  ranks 


the  WBTV-Charlotte  Television 


Market  16th  in  the  Nation- 


ORIAM 


First  in  the  South-with  662,074  sets! 


The  Charlotte-WBTV  Market  outranks 


such  major  areas  as  Atlanta,  Dallas-Fort 


Worth,  Baltimore,  Cincinnati, 


Milwaukee,  and  New  Orleans. 


MARKET 


\ 


\ 


WBTV-Charlotte-SWEET  SIXTEEN  — 


is  a  honey  of  a  buy. 


Make  a  date  with  CBS  Television  Spot  Sales. 


SWEET  SIXTEEN 


.lEWKWSON  8TAM»,\«»  B80ADCASTINC  COM  PANT 


>  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  23        December  8,  1958 


ALL-RADIO  ASCAP  DEALING  FAILS 

•  Negotiators,  "hopelessly  apart,"  give  up  after  three  meetings 

•  Federal  court  will  probably  be  asked  to  fix  new  station  fees 


The  question  of  new  rates  for  ASCAP 
music  licenses  for  radio  stations  appeared 
headed  for  the  courts  last  week. 

Negotiations  for  new  local  music  licenses 
were  broken  off  Wednesday  (Dec.  3)  after 
both  sides  agreed  they  were  "hopelessly 
apart"  and  that  "no  useful  purpose  would 
be  served  by  further  meetings,"  according  to 
Robert  T.  Mason  of  WMRN  Marion,  Ohio, 
chairman  of  the  All-Industry  Radio  Music 
License  Committee. 

The  abrupt  ending  of  negotiations  does 
not  mean,  authorities  reported,  that  a  mod- 
ern counterpart  of  the  1941  "Jeannie  with 
the  Light  Brown  Hair"  era  would  begin 
when  the  current  contracts  expire  Dec.  31. 
Observers  were  confident  that  stations  and 
networks  would  not  voluntarily  kick  AS- 
CAP tunes  off  their  schedules,  and  they 
pointed  out  that  under  its  1950  amended 
consent  decree  ASCAP  could  not  withhold 
licenses  from  stations  that  ask  for  them. 

In  1940  broadcasters  refused  to  meet 
what  they  considered  exorbitant  demands 
by  ASCAP,  and  from  the  time  their  licenses 
expired  Dec.  31  of  that  year  until  the  fall 
of  1941,  when  a  new  ASCAP  contract  was 
finally  signed,  their  music  was  limited  to 
public-domain  numbers  and  such  tunes  as 
then-infant  Broadcast  Music  Inc.  was  able  to 
pull  together. 

Last  week's  break-off  of  local  music  li- 
cense negotiations  did  not  affect  negotiations 
for  network  licenses,  which  are  being  con- 
ducted separately. 

In  the  brief  local  license  negotiations — 
one  session  Nov.  6  [Program  Services, 
Nov.  10],  another  last  Tuesday  and  Wednes- 
day— ASCAP  representatives  reportedly  of- 
fered one-year  renewals  of  present  contracts 
at  one  point,  but  otherwise  talked  mostly 
about  needing  higher  rates,  according  to  in- 
formed sources.  These  sources  also  reported 
that  in  the  case  of  some  stations  whose 
ASCAP  agreements  do  not  expire  with  the 
majority  at  the  end  of  the  year,  ASCAP  had 
offered  and  accepted  renewals  on  existing 
terms. 

First  impressions  after  the  meetings  broke 
off  were  that  some  stations  probably  would 
sign  renewals  but  that  many  would  take  the 
court  route  laid  out  in  the  1950  consent  de- 
cree amendment.  This  route  requires  ASCAP 
to  grant  a  license  to  any  station  that  applies 


for  one,  and  spells  out  procedures  for  estab- 
lishing the  license  fee: 

•  The  station  must  apply  in  writing  for 
a  license. 

•  ASCAP  must  then  notify  the  applicant 
what  fee  it  considers  reasonable. 

•  If  ASCAP  and  the  applicant  do  not 
agree  on  a  fee  within  60  days  after  the 
application  is  received,  the  station  may  then 
ask  the  court  to  fix  a  reasonable  fee.  The 
court  is  the  U.S.  District  Court  for  the 
Southern  District  of  New  York. 

•  Either  the  applicant  or  ASCAP  may 


apply  to  the  court  for  an  "interim  fee"  while 
the  court  is  deciding  what  the  "reasonable 
fee"  should  be. 

•  When  a  reasonable  fee  has  been  de- 
termined by  the  court,  ASCAP  must  offer 
licenses  at  a  comparable  fee  to  all  other 
applicants  "similarly  situated,"  subject  to 
certain  conditions  regarding  the  effect  on 
any  contracts  signed  out  of  court. 

•  While  these  negotiations  or  proceedings 
are  in  progress,  the  applicant  station  has  the 
right  to  continue  to  use  ASCAP  music. 

Authorities  pointed  out  that  under  this 


Negotiators  Without  Negotiations  •  Here  are  the  members  of  the  All-Industry 
Radio  Music  License  Committee  which  broke  off  negotiations  with  the  American 
Society  of  Composers,  Authors  &  Publishers  last  week.  Asterisks  indicate  those 
who  attended  last  week's  final  session.  (1)  Leslie  H.  Peard  Jr.,  WBAL  Baltimore; 
(2)  J.  Allen  Jensen,  KSL  Salt  Lake  City;  (3)  Robert  D.  Enoch*,  WXLW  Indianapolis; 
(4)  Sherwood  J.  Tarlow*,  WHIL  Boston;  (5)  Calvin  J.  Smith,  KFAC  Los  Angeles; 
(6)  William  S.  Morgan  Jr.,  McLendon  Stations;  (7)  George  W.  Armstrong*,  Storz 
Broadcasting,  vice  chairman  of  the  committee;  (8)  Robert  T.  Mason*,  WMRN 
Marion,  Ohio,  chairman;  (9)  Emanuel  Dannett*,  general  counsel  of  the  committee; 
(10)  Elliott  M.  Sanger*,  WQXR  New  York;  (11)  Jack  S.  Younts,  WEEB  Southern 
Pines,  N.  C;  (12)  Bert  Ferguson,  WDIA  Memphis;  (13)  Herbert  E.  Evans*,  Peoples 
Broadcasting;  (14)  William  W.  Golub*,  Mr.  Dannett's  law  partner;  (15)  Richard  D. 
Buckley*,  WNEW  New  York  and  Metropolitan  Broadcasting;  and  (16)  Herbert 
Krueger,  WTAG  Worcester,  Mass.  ASCAP  negotiators  last  week  were  Paul  Cunning- 
ham, president,  Herman  Finkelstein,  counsel,  Oscar  Hammerstein  2nd,  Jules  Collins, 
Max  Dreyfuss,  George  Hoffman,  Richard  Murray  and  Herman  Starr. 


Broadcasting 


December  8,  1958    •    Page  31 


ASCAP  DEALINGS  FAIL 


procedure  a  radio  station  whose  license  ex- 
pires Dec.  31  may  continue  to  play  ASCAP 
music  after  that  time  merely  by  sending 
written  application  for  a  license  to  ASCAP 
shortly  before  the  Dec.  31  deadline. 

It  was  emphasized  that  in  order  to  main- 
tain eligibility  to  play  ASCAP  music  each 
radio  station  must  go  through  this  process 
of  first  asking  and  then  either  accepting 
ASCAP's  terms  or  taking  the  issue  to  court. 
This  does  not  mean  that  there  would  be  an 
almost  endless  number  of  separate  law  suits. 
In  practice  there  would  be  a  single  suit  in 
which  all  appellant  stations  would  be  parties, 
according  to  legal  experts. 

Chairman  Mason  of  the  all-industry 
committee  said  his  group,  which  represents 
about  640  stations,  asked  ASCAP  for  re- 
duction in  the  commercial  fee  (now  2.25% 
of  net  time  sales,  in  the  case  of  blanket 
licenses);  elimination  of  the  sustaining  fee 
(variable  according  to  station's  gross  in- 

ADVERTISERS  &  AGENCIES   


The  "dragon"  that  is  the  Aluminum  Co. 
of  America  in  Reynolds  Metals'  allegory 
[Advertisers  &  Agencies,  Oct.  1 3]  is  lash- 
ing back.  Its  weapon:  a  doubled  radio-tv 
budget  (from  $3.5  million  to  $7  million) 
with  a  potent  network  radio  kicker. 

Aroused  by  Reynolds'  $6  million  broad- 
cast expenditures,  Alcoa  last  week  confirmed 
reports  that  it  would  add  another  network 
tv  program  [Business  Briefly,  Oct.  27], 
also  purchasing  well  over  $500,000  of  time 
on  NBC  Radio.  What  is  more,  this  network 
radio  time  purchase  is  expected  to  prompt 
point-of-purchase  spending  by^Alcoa  cus- 
tomers by  about  2-to-l :  $2  in  local  radio  for 
each  corporate  Alcoa  dollar  spent  on  NBC 
Radio. 

Alcoa  presently  is  sponsoring  an  alternate- 
week  half-hour  film  series  on  NBC-TV 
(Screen  Gems  Inc.'s  Alcoa  Theatre,  Mon- 
days, 9:30-10  p.m.).  Next  month,  ABC-TV 
will  begin  carrying  a  weekly  Alcoa-spon- 
sored series  of  filmed  dramas  dealing  with 
extrasensory  perception,  produced  by  John 
Newland,  in  the  Tuesday,  10:30-11  p.m. 
slot.  This  purchase  alone  should  add  about 
$3  million  (ABC-TV  costs  after  discounts 
and  other  arrangements)  to  the  $3  million 
currently  accounting  for  NBC-TV's  Alcoa 
Theatre.  With  the  $500,000  spent  in  spot 
radio-tv  for  Alcoa  by  Ketchum,  MacLeod 
&  Grove,  this  newest  network  purchase  (by 
Fuller  &  Smith  &  Ross)  already  swells  broad- 
cast allocations  to  $6.5  million — over  par 
with  Reynolds. 

But  where  Reynolds  relies  most  heavily 
on  a  spread  of  daytime  and  nighttime  tv  pro- 
grams, Alcoa  will  make  the  most  of  radio. 
Why? 

Explains  F&S&R  Media  Vice  President 
Gerald  T.  Arthur:  "Aluminum  is  not  an 
impulse  purchase  item.  To  sell  it  properly 
requires  time — and  penetration.  The  philos- 


come,  but  said  to  represent  about  12%  of 
ASCAP's  radio  revenues),  granting  of  a 
"substantial"  talent  deduction,  and  "that  the 
industry  be  offered  a  per-program  license 
which  would  enable  stations  to  make  a 
genuine  economic  choice  between  a  blanket 
and  a  per-program  license." 

Mr.  Mason  said  "ASCAP's  position  was 
that  it  would  make  no  financial  concession 
whatsoever  and  that  if  the  industry  desired 
a  rate  reduction  it  would  have  to  receive 
it  as  a  result  of  a  fee  fixed  in  a  rate  pro- 
ceeding" brought  under  the  ASCAP  con- 
sent decree. 

There  was  speculation  that  ASCAP,  by 
its  willingness  to  go  to  court,  signified  con- 
fidence that  the  court  would  set  fees  higher 
than  those  now  in  effect.  But  at  least  some 
legal  authorities  doubted  that  this  would 
be  possible  under  the  consent  decree.  Their 
reasoning  was  that  the  decree  requires 
ASCAP  to  offer  comparable  rates  to  all, 


ophy  at  the  agency  [which  will  enter  1959 
with  34%  of  its  billings  in  broadcast  media] 
is  formularized:  C  [plus]  D  [equals]  I — 
concentration  plus  domination  means  im- 
pact." 

With  print  media  costs  constantly  rising, 
the  budget-conscious  advertiser  seeking  "vis- 
ual impact"  might  be  expected  to  turn  to 
tv  spot.  "But,"  he  said,  "after  you've  blank- 
eted the  top  40  markets  you've  reached  the 
point  of  diminishing  returns."  Alcoa  sells 
aluminum  nationally — not  just  in  the  top  40 
markets.  Thus,  the  case  for  network  radio. 

It  will  use  not  "plain  old  radio"  but  NBC 
Radio's  Matthew  J.  Culligan's  "National- 


F&S&R's  ARTHUR:  "sell  properly  .  .  ." 


and  that  its  acceptance  of  some  renewals 
already  will  thus  prevent  its  getting  higher 
fees.  Some  of  these  renewals,  it  was  re- 
ported, extend  to  1963.  Most  station  licenses 
expire  Dec.  31,  however. 

Resort  to  court  action  will  not  be  prece- 
dent breaking.  About  five  years  ago,  when 
industry  and  ASCAP  negotiators  seemed 
almost  hopelessly  snarled  on  tv  license 
terms,  some  80  telecasters  initiated  action 
to  have  the  court  set  the  fees.  They  dropped 
it,  however,  when  ASCAP  in  1954  finally 
accepted  the  industry  committee's  proposals. 

The  fact  that  local  negotiations  were 
broken  off  does  not  mean  the  broadcaster 
committee  is  out  of  business.  As  the  All- 
Industry  Music  License  Committee  it  is 
slated  to  conduct  negotiations  for  new  BM1 
licenses  to  replace  those  expiring  next  spring, 
and  also  perhaps  to  look  into  SESAC  li- 
censes. It  is  slated  to  meet  again  Thursday 
(Dec.  1  1)  to  consider  further  plans. 


Local  Activator  Plan" — the  plan  to  bolster 
network  expenditures  with  broadcast  sup- 
port on  the  local  level. 

Devised  originally  by  Messrs.  Arthur. 
Culligan  and  Arthur  E.  Duram,  F&S&R's 
senior  vice  president  of  tv-radio.  NBC's 
"Activator"  plan  first  went  to  work  for  such 
F&S&R  clients  as  Ruberoid  Co.  and  Sterling 
Silversmith  Guild.  What  it  means  is  this: 
The  national  advertiser  buys  an  extensive 
spread  of  time,  then  "talks"  to  his  sales  force 
via  an  NBC  Radio-staged  closed  circuit  hud- 
dle, persuades  his  people  to  support  his  ef- 
fort on  the  grass  roots  plain.  The  national 
advertiser  buys  a  five-minute  participation. 
His  local  booster  then  supports  him  in  one 
of  two  ways.  He  comes  in  on  a  cut-in  basis 
(on  cue)  allowing  the  lineup,  say,  of  Alcoa's 
197  stations  to  continue  the  network  pro- 
gram, or  he  comes  in  on  the  station  break 
that  directly  follows  the  network  program 
segment  sponsored  by  Alcoa. 

This  enthusiastic  local  response  would  not 
have  been  felt,  Mr.  Arthur  feels,  had  Alcoa 
not  shown  its  willingness  to  go  all-out  on  a 
network  basis.  "In  fact,"  he  says,  "it's  doubt- 
ful the  local  people  would  even  have  consid- 
ered buying  time  had  it  not  been  for  our 
client's  initial  move."  To  NBC  Radio  sta- 
tions, this  Alcoa  buy  can  mean  additional 
unexpected  revenue. 

During  the  weekends  of  Jan.  16-18  and 
Feb.  7-8,  Alcoa's  Boat  Div.  will  spend 
roughly  $150,000  to  promote  the  use  of 
aluminum  in  boats — not  just  boats  but  oars, 
outboard  motors,  the  works.  At  9:05-10 
p.m.,  Jan.  16,  Alcoa  will  sponsor  a  live  pro- 
gram direct  from  the  National  Boat  Show  at 
New  York's  Coliseum.  It  will  feature  the 
Guy  Lombardo  orchestra,  Ben  Grauer  and 
Dave  Garroway.  It  will  take  NBC  Radio 
listeners  direct  to  the  floor  of  the  sprawling 
exhibition,  "walk  them  about"  the  various 
exhibitors'  booths.  The  following  Saturday 
and  Sunday  (Jan.  17-18  Alcoa  will  place  26 
five-minute  "Coliseum  Capsules"  on  Moni- 
tor. On  Feb.  7-8,  when  the  boat  show  moves 
to  Chicago,  so  will  Alcoa  with  26  more 


ALCOA  REACTS  TO  TAIL-TWIST 

•  Firm  doubles  radio-tv  budget  to  top  Reynolds  broadcast  money 

•  $500,000  in  NBC  Radio  expected  to  prompt  big  local  radio  buys 


Page  32    •    December  8,  1958 


Broadcasting 


Monitor  segments.  While  F&S&R  is  "not 
counting  wholly"  on  this  %-to-l  ratio  of 
local  spending,  it  "hopes"  that  its  $150,000 
allocation  will  be  supplemented  by  "at  least" 
$200,000  on  the  point-of-purchase  level — 
money  that  goes  direct  to  NBC  Radio  af- 
filiates. 

During  an  8-week  period  in  March-April, 
Alcoa  will  again  use  NBC  Radio  to  promote 
"Better  Homes  for  a  Better  America."  It 
has  tentative  plans  to  stage  an  hour-long 
"radio  spectacular"  to  kick  off  the  aluminum 
building  drive  (for  Alcoa's  home  building 
products),  backing  this  up  with  10  five- 
minute  segments  each  Monitor  weekend  for 
eight  weeks.  Total  estimated  cost  to  Alcoa: 
$200,000.  To  be  spent  on  the  p-o-p  level: 
Undetermined. 

"We're  not  trying  to  get  our  friends  to 
spend  money,"  says  Jerry  Arthur.  "We're 
onlv  trying  to  get  them  to  help  themselves." 
F&S&R  says  its  client  is  "not  interested  only 
in  numbers" — that  is,  a  numerical  audience. 
Alcoa — save  for  its  Wear-Ever  line  of  alumi- 
num pots-and-pans  (a  former  CBS  Radio 
daytime  client  in  1956)  and  Alcoa  Wrap 
(promoted  on  Alcoa  Theatre  by  KM&G)  — 
does  not  pitch  at  consumers.  It  has  no  dis- 
tinct "consumer  line"  such  as  "do-it-yourself 
aluminum."  Thus,  it  is  of  "vital  importance" 
that  Alcoa  gets  backed  by  its  users — the 
manufacturers,  the  contractors,  the  boat- 
builders,  etc. 

Beyond  the  home-building  promotion, 
Alcoa  has  no  concrete  radio  program  it  can 
talk  of.  But  it's  planning  to  continue  using 
NBC  Radio's  "national-local  plan,"  and 
even  is  understood  to  have  proposed  to 
NBC's  Culligan  that  he  "tailor-remake"  his 
network  into  "regional  cutaways"  so  that 
Alcoa — while  buying  a  national  spread  of 
time  of  the  network — can  promote  different 
products  in  different  markets. 

With  heavy  tv  saturation  the  first  two 
weekday  evenings,  heavier  radio  impact  dur- 
ing the  weekends,  Alcoa's  "dragon"  may  be 
showing  more  life — and  stronger  advertising 
sinews — than  its  aluminum-clad  opponent 
had  counted  on. 

CBS  Tv  Spot  Creates  Dept. 
To  Help  Agencies  With  Spot 

A  station  representative — CBS  Television 
Spot  Sales — is  working  directly  with  agen- 
cies to  help  them  explain  and  evaluate  ex- 
isting ty  spot  campaigns  to  their  clients. 

Bruce  Bryant,  general  manager  of  the 
station  representation  firm,  said  last  week 
that  via  its  newly-created  client  relations 
department,  the  spot  sales  company  already 
has  completed  three  such  service  projects: 
with  Lambert  &  Feasley  for  Warner  Lam- 
bert schedules  on  Listerine,  providing  com- 
parison of  media  values  and  circulation; 
with  MacManus,  John  &  Adams  for  Pon- 
tiac  and  D.  P.  Brother  &  Co.  for  Olds- 
mobile. 

The  special  department  that  will  "sell"  a 
"better  understanding"  of  an  advertiser's 
existing  spot  tv  campaign  will  be  directed 
by  Lamont  L.  (Tommy)  Thompson  in  New 
York  and  Sherman  Adler  in  Chicago 
[Stations,  Nov.  24]. 


RIGHT  SPOT  &  TIME 

NBC  Radio's  Matthew  J.  Culligan, 
who  helped  formulate  Alcoa's  use  of 
"National-Local  Activator  Plan"  (see 
page  32),  last  week  found  the  first 
taker  for  his  newest  "concept" — "en- 
gineered circulation"  [Networks,  Oct. 
27].  The  Mogen  David  Wine  Corp., 
Chicago,  which  only  three  months 
ago  ordered  a  52-week  schedule  of 
one-minute  and  30-second  announce- 
ments on  NBC  Radio's  daytime,  eve- 
ning and  weekend  programming,  has 
been  convinced  that  there's  more  to 
radio  advertising  than  merely  moving 
bottles  off  dealers'  shelves  and  into 
the  pantry.  "Buying"  Mr.  Culligan's 
notion  that  so  long  as  the  bottle  re- 
mains unopened,  it's  a  bar  to  future 
sales,  Mogen  David  (through  Edward 
H.  Weiss  &  Co.,  Chicago)  will  accele- 
rate its  announcement  frequency  by 
25%.  Mr.  Culligan's  plan  simply  is 
this:  slot  minute  announcements  dur- 
ing the  times  the  housewife  is  most 
likely  about  to  go  shopping,  follow 
these  commercials  up  during  the  times 
wine  drinking  is  most  apt  to  take  place 
by  "reminding"  the  audience  (by  means 
of  short  15-second  spots)  to  drink  the 
product.  Commented  an  NBC  spokes- 
man last  week:  Mogen  David's  use  of 
"engineered  circulation"  will  place  it 
among  the  top  six  radio  network  ad- 
vertisers "in  terms  of  cumulative  au- 
diences." 


Ford  Motor  Account  Shuffle: 
Edsel  to  K&E;  Lincoln  to  FC&B 

The  Ford  Motor  Co.'s  Mercury-Edsel- 
Lincoln  Div.  last  week  shuttled  auto  ac- 
counts between  Foote,  Cone  &  Belding  and 
Kenyon  &  Eckhardt. 

The  division  drove  its  Edsel  out  of  FC&B 
and  into  K&E  where  Mercury  and  Lincoln 
have  been  stored.  In  exchange,  Lincoln 
was  taken  out  and  deposited  with  FC&B. 
Little  change  in  the  billing  structure  was 
seen  in  the  moves. 

Television  participation  by  the  three  auto- 
mobiles was  affected  in  this  way:  K&E  gets 
complete  say  on  the  Ed  Sullivan  Show  alter- 
nate sponsorship  because  with  the  change 
Edsel  and  Mercury  now  participate  (for- 
merly Lincoln  was  in-and-out  of  the  Mer- 
cury alternate  week  sponsorship  on  CBS- 
TV).  Lincoln  has  a  tv  show  of  its  own,  the 
Leonard  Bernstein-New  York  Philharmonic 
series  on  CBS-TV  (four  one-hour  shows  in 
all  are  slated  for  this  season).  FC&B  now 
will  administrate  this  show. 

Officially,  the  division  said  it  was  chang- 
ing agencies  because  of  Edsel's  "reposition- 
ing" in  the  lower  price  field  and  because 
of  the  combining  of  Edsel  franchises  with 
Mercury  dealerships  in  many  market  areas 
which  requires  integration  in  advertising  and 
sales  promotion.  Thus  the  two  medium- 
priced  autos  are  in  one  agency  shop,  com- 
mon dealerships  are  facilitated  and  the  tv 
program  sponsorship  welded. 


MOGUL  HITS  BACK 
AT  'FORTUNE'  ITEM 

•  Cites  'vicious  sarcasm' 

•  Urges  tv  rise  to  challenge 

Loquacious  Emil  Mogul,  president  of  an 
advertising  agency  placing  approximately 
70%  of  its  billings  in  broadcasting  (while 
also  doing  "a  good  deal  of  business"  with 
Time  Inc.)  last  week  became  the  first  agency 
executive  to  take  a  public  stand  on  Fortune's 
controversial  article,  "Tv:  The  Light  That 
Failed"  [Advertisers  &  Agencies,  Nov. 
24,  et.  seq.]. 

Substituting  for  Revlon  Inc.'s  Advertising 
Vice  President  George  Abrams  as  speaker 
at  the  December  luncheon  meeting  of  the 
Assn.  of  Advertising  Men  &  Women  in 
New  York  last  Wednesday  (Dec.  3),  Mr. 
Mogul  placed  Fortune  and  its  staff  among 
"the  articulate  coterie  of  professional  dis- 
senters who  attack  .  .  .  and  vilify  our  busi- 
ness with  unbridled  malevolence  .  .  .  and 
vicious  sarcasm.  .  .  ."  But  at  the  same  time 
chastised  the  tv  industry  leaders  for  having 
adopted  a  "pollyanna,  ostrich-like  attitude 
that  tends  to  make  us  appear  as  public 
apologists"  and  for  having  failed  "to  rise 
to  the  challenge  with  wholehearted  vigor." 

Mr.  Mogul  found  it  ironical  that  both 
Fortune  and  he  had  adopted  "similar 
stands"  within  the  past  fortnight — Mr. 
Mogul  having  attacked  network  program 
quality  Nov.  18  at  a  Radio  &  Television 
Executives  Society  timebuying  seminar 
[Advertisers  &  Agencies,  Nov.  24].  "But 
that's  where  the  coincidence  ends,"  Mr. 
Mogul  said.  "For  where  my  opinions  on  the 
subject  of  network  television  were  tinged 
with  hopefulness,  the  article  in  Fortune  is 
unrelievedly  bleak  and  despairing,  without  so 
much  as  a  printer's  measure  of  optimism 
for  the  future  of  the  medium."  He  won- 
dered why  Fortune  felt  compelled  to  be  so 
"unyieldingly  final  and  cynical"  in  choosing 
its  headline,  asking  why  didn't  the  magazine 
title  its  piece  "The  Light  That  Can  Fail"  or 
"The  Light  That  Is  Failing"? 

Concession  •  This  is  not  to  say,  he  added, 
that  Fortune  was  entirely  wrong.  "Although 
some  admen  are  shying  away  from  making 
public  pronouncements  of  their  disappoint- 
ment [in  current  tv  fare]  I  cannot  see  what 
is  gained  by  pretending  a  serious  problem 
does  not  exist.  In  my  judgment,  the  cur- 
rent crop  of  new  shows  is  by  and  large, 
shoddy  .  .  .  and  devoid  of  genuine  mean- 
ing for  the  American  public."  But  what  is 
worse,  Mr.  Mogul  contended,  was  that  the 
industry  was  not  owning  up  to  its  own 
role  in  perpetrating  "dulling  sameness"  and 
"play-it-safe  programming." 

He  particularly  singled  out  Brig.  Gen. 
David  Sarnoff,  RCA  board  chairman.  Al- 
luding to  Gen.  Sarnoff's  now  well-known 
rebuttal  of  the  "plumber  line"  quotation 
Mr.  Mogul  said  "I  believe  him.  But  whether 
or  not  he  said  it  is  not  the  issue  at  hand. 
It's  what  the  general  admits  he  did  say 
that's  germane  to  this  entire  discussion." 
If  it  is  true,  Mr.  Mogul  said,  that  "his  net- 
work officials  are  responsible  for  what  goes 
out  over  the  NBC  network  .  .  .  then  how 


Broadcasting 


December  8,  1958    •    Page  33 


ADVERTISERS  &  AGENCIES  continued 


can  he  permit  all  the  unadulterated  tripe 
to  overrun  his  network."  This  is  not  to  say, 
Mr.  Mogul  went  on,  that  "everything  that 
goes  out  is  unadulterated  tripe  ...  it  just 
seems  that  way." 

As  to  Fortune's  idea  that  pay  tv  would 
be  the  "only  curative  force,"  Mr.  Mogul 
said,  "Nuts."  He  did  express  concern,  how- 
ever, that  pay  tv  may  come  about  by  de- 
fault in  that  the  broadcasters  "may  not  be 
taking  the  unquestioned  threat  of  pay  tv 
seriously  enough." 

Suggested  Mr.  Mogul:  "Let  the  change 
come  internally  .  .  .  Let  the  networks  clean 
house,  eliminate  some  of  the  abuses  and 
waste  that  permeates  the  industry.  .  .  ." 

Two  Other  Targets  •  Mr.  Mogul  also  fired 
at  FCC  Comr.  T.A.M.  Craven  and  tv  pro- 
ducer David  Susskind.  He  charged  Mr.  Cra- 
ven for  having  "had  the  effrontery"  to  sug- 
gest "FCC  abdication  of  responsibility  for 
broadcasting  by  turning  it  over  to  those 
being  licensed"  and  Mr.  Susskind  for  hav- 
ing used  his  New  York  tv  program,  Open 
End  [Advertisers  &  Agencies,  Dec.  1]  to 
display  "his  fundamental  lack  of  insight 
to  the  industry  that  has  contributed  so  much 
to  his  outstanding  success."  Mr.  Susskin  ' 
"allegedly  moderating"  [Mr.  Mogul's  words] 
a  panel  session  on  advertising,  "betrayed 
his  own  snob-oriented  prejudices"  by  charg- 
ing all  advertising  as  being  based  on  "sex, 
status  and  togetherness."  The  "real  trouble 
with  those  accusing  advertising  of  talking 
down  or  of  using  hidden  persuasion  is  that 
they  would  have  the  vast  American  public 
conform  to  their  own  tastes  and  distastes. 
Furthermore,  these  people  simply  have  no 
conception  of  what  is  meant  by  the  Amer- 
ican public  except  that  it's  a  handy  phrase 
to  use  in  an  argument."  As  regards  Comr. 
Craven,  Mr.  Mogul  said  he  would  be  "the 
last  to  recommend  government  controls," 
but  the  so-called  "Craven  Plan"  is  "fraught 
with  danger"  to  all  broadcasters. 

N.  Y.  Herald  Tribune'  Editorial 
Applauds  Tv  Weekend  of  Nov.  29 

For  the  New  York  Herald  Tribune  tv  was 
not  "the  light  that  failed"  but  a  torch  held 
high  on  the  Nov.  29  weekend.  The  Tribune 
thought  so  much  of  the  weekend  fare  that  it 
ran  an  editorial  Dec.  2  saying  tv  "proved 
it  can  be  a  fresh  and  creative  medium,"  that 
the  medium  brought  itself  "honor"  and  is 
setting  "new  standards." 

The  general  tone  was  in  marked  contrast 
to  Fortune's  December  issue  [see  above]. 

In  two  detailed  paragraphs,  the  editorial 
pointed  up  these  shows  as  being  "in  many 
different  areas"  and  with  "taste  and  artistry 
.  .  .  high":  CBS-TV's  Sunday  late  afternoon 
Leonard  Bernstein  and  the  New  York  Phil- 
harmonic; CBS-TV's  two-hour  nighttime 
version  Sunday  of  "Wonderful  Town";  ABC- 
TV's  "Peter  and  the  Wolf"  late  Sunday  af- 
ternoon; CBS-TV's  Small  World  on  Sunday 
evening  (Truman  and  Attlee  in  trans-oceanic 
conversation);  NBC-TV's  Kaleidoscope  (tour 
of  Radio  City  Music  Hall)  late  Sunday  af- 
ternoon; CBS-TV's  Saturday  night  Victor 
Borge  Show,  and  that  network's  Twentieth 
Century  Sunday  evening. 


GRAND  MARNIER 
STARTS  ON  RADIO 

•  WBAI  (FM)  airs  80  proof  ads 

•  Objections  by  drys  expected 

Gore  Smith  Greenland  Inc.,  New  York, 
which  services  Carillon  Importers  Ltd. 
(Grand  Marnier  liqueur),  last  week  an- 
nounced the  taking  of  "a  careful  and  mo- 
mentous decision":  placing  its  client  in  the 
broadcast  media. 

Grand  Marnier  may  not  be  whiskey,  but 
it's  strong  (80  proof)  and  expensive  ($8.96 
a  23-ounce  bottle).  In  fact,  it's  the  most 
potent  liqueur  yet  promoted  on  the  air  and 
as  such,  the  move  by  GSG  may  shake  the 
prohibitionists.  GSG  President  Chester  A. 
Gore  realizes  this,  as  does  the  client,  Alex- 
ander Lesnor.  But  both  feel  that  the  man- 
ner in  which  the  one-minute  copy  is  de- 
livered and  the  makeup  of  the  audience  at 
which  it's  beamed  "might  serve  as  a  pre- 
lude" to  raising  the  taboo  curtain  on  liquor 
advertising  on  the  air. 

Carillon  begins  by  taking  time  on  good 
music  station  WBAI  (FM)  New  York. 
Twice  weekly,  it  sponsors  the  George  Hamil- 
ton Combs  Newscast  (5:45-6  p.m.)  and  will 
continue  to  run  the  show  till  the  new  year 
when  "we  may  begin  studying  other  mar- 
kets." 

Although  the  National  Assn.  of  Alcoholic 
Importers  (of  which  Carillon  is  a  member) 
has  not  yet  committed  itself  either  way  on 
the  problem  of  using  broadcasting  to  pro- 
mote distilled  spirits  (only  going  so  far  as 
to  caution  its  members  that  advertising 
ought  to  be  done  with  "good  judgment  .  .  . 
and  diligent  application  of  the  usual  and 
conventional  social  restraints"),  it's  no  se- 
cret that  the  NAAI  usually  abides  with  most 
edicts  promulgated  by  Distilled  Spirits  Insti- 
tute, which  two  weeks  ago  flatly  reaffirmed 
its  anti-broadcast  position.  It  remains  to  be 
seen  whether  Carillon's  move  may  prompt 
NAAI  to  issue  a  ukase  similar  to  that  of 
DSL 

The  commercials  are  distinctly  "soft-sell," 
but  leave  no  doubt  as  to  the  potency  of  the 


WATER,  ON  THE  ROCKS 

KADY  St.  Charles,  Mo.,  decided  to 
go  to  the  bar  of  public  opinion  on 
whether  or  not  the  broadcasting  in- 
dustry should  break  its  voluntary  ban 
on  liquor  advertising  [Lead  Story, 
Oct.  20,  et  seq.].  In  two  weeks,  up  to 
Dec.  4,  replies  to  KADY's  daily  re- 
quests for  views  were  running  better 
than  seven  to  one  for  "a  dry  house." 
Of  164  replies  received,  145  said  "no" 
to  liquor  ads  while  19  said  "yes."  The 
letters  in  favor  of  selling  liquor  on  the 
air  tended  to  be  brief  while  the  nega- 
tive comments  were  often  lengthy  and 
salted  with  Biblical  quotations,  KADY 
said.  Some  of  the  anti-liquor  ad  re- 
marks came  from  Sunday  School 
classes.  KADY  intends  to  continue 
its  poll. 


cordial.  Each  commercial  closes  by  noting 
the  alcohol  content. 

Mr.  Gore  and  his  copywriters  are  aware 
that  the  early  slotting  of  such  a  potent  drink 
might  reach  the  ears  of  those  very  people 
the  temperance  groups  are  trying  to  protect: 
youngsters.  So  instead  of  urging  WBAI 
listeners  to  rush  right  out  to  buy  Grand 
Marnier,  the  agency  is  content  to  leave  its 
prospects  with  this  thought:  learn  more 
about  Grand  Marnier  by  writing  WBAI  for 
a  free  recipe  book.  Response  to  date  has 
been  "most  pleasing,"  the  agency  notes,  and 
the  client  knows  of  no  "kickbacks." 

Reach,  McClinton  Merges  Again, 
Adds  Humphrey,  Alley  &  Richards 

The  radio-tv  billing  barometer  is  up  at 
Reach,  McClinton.  The  current  clip:  At  a 
going  rate  of  $7-8  million  per  year. 

Reason  for  the  rise  is  Reach,  McClinton's 
sudden  preoccupation  in  effecting  mergers. 
A  few  weeks  ago  it  joined  hands  with  J.  R. 
Pershall  Co.,  Chicago,  bringing  Reach's  total 
billing  to  the  $20  million  area.  Now  Reach. 
McClinton  has  merged  with  H.  B.  Hum- 
phrey, Alley  &  Richards,  which  has  offices 
in  Boston  and  New  York.  The  billing  floor 
at  present  is  more  than  $25  million  (rate 
of  current  estimated  annual  gross). 

For  the  calendar  year  of  1958,  Reach. 
McClinton's  broadcast  billing  was  at  a  little 
more  than  $6  million. 

Under  terms  of  the  new  pact  being  an- 
nounced today  (Dec.  8):  HA&R's  Boston 
office  becomes  Reach,  McClinton  &  Hum- 
phrey; HA&R's  New  York  office  is  absorbed 
by  Reach,  McClinton  and  Reach's  Boston 
office  will  be  absorbed  by  the  new  Massa- 
chusetts subsidiary  of  which  Richard  S. 
Humphrey  will  be  president.  Deane  H. 
Uptegrove,  president  of  the  old  Humphrey. 
Alley  &  Richards,  becomes  a  Reach,  Mc- 
Clinton senior  vice  president  in  New  York. 

WITH  Pitches  Midwest  Agencies 

"Different"  approaches  to  programming, 
merchandising,  plans,  promotion,  rates, 
audience  and  its  station  market  provide  the 
basis  for  a  new  sales  presentation  evolved 
by  WITH  Baltimore  and  described  to  Chi- 
cago agency  buyers  last  week.  Baltimore 
market  changes  and  WITH's  food  merchan- 
dising plans  were  explained  by  J.C.  (Jake) 
Embry,  vice  president  of  WITH,  at  a 
luncheon  in  Chicago's  Drake  Hotel  Tues- 
day (Dec.  2).  Mr.  Embry  said  that  in  Mary- 
land 69%  of  total  retail  sales  are  made 
within  a  15-mile  radius  of  downtown  Bal- 
timore. WITH  is  represented  in  Chicago  by 
McGavren-Quinn  (as  well  as  in  Detroit  and 
on  the  West  Coast ) . 

Seven  Upgraded  at  NL&B 

Seven  new  officers  of  the  copy,  research 
and  art  departments  have  been  elected  offi- 
cers at  Needham,  Louis  &  Brorby  Inc.,  Chi- 
cago. Named  associate  copy  directors  were 
Frederick  D.  Sulcer,  Donald  J.  Dickens, 
Edward  C.  McAuliffe  and  Ricker  Van 
Metre  Jr.;  executive  art  directors,  John  W. 
Amon  and  C.  Franklin  Johnson,  and  direc- 
tor of  creative  research,  Dr.  Perham  C. 
Nahl. 


Page  34    •    December  8,  1958 


Broadcasting 


TvB  LISTS  NETWORK  HIERARCHY 

•  Brand  crowns  to  Reynolds'  Winston,  Whitehall's  Anacin 

•  Procter  &  Gamble  maintains  overall  investment  supremacy 


R.J.  Reynolds  Tobacco's  Winston  cig- 
arettes was  the  top  money  brand  in  net- 
work tv  time  charges  in  the  third  quarter 
and  Whitehall's  Anacin  was  No.  1  brand  in 
September. 

Network  advertiser  spending  estimates 
in  television  were  released  last  week  by 
the  Television  Bureau  of  Advertising  based 
on  a  report  by  Leading  National  Adver- 
tisers and  Broadcast  Advertising  Reports. 
Included:  Network  tv  gross  time  billings 
for  September  and  January-September;  esti- 
mated expenditures  of  the  top  15  network 
tv  advertisers  in  September  and  Jan. -Sept. 
and  of  the  top  25  in  the  third  quarter,  of 
the  top  15  by  brand  in  September  and  of 
25  for  the  third  quarter,  and  of  network 
advertisers  by  product  classification  for 
September,  January-September  and  the 
third  quarter. 

For  Winston  (was  No.  2  in  the  second 
quarter  behind  Tide  detergent),  the  tobacco 
company  allocated  more  than  $2.1  million 
gross  in  the  third  quarter.  Anacin  in  Sep- 
tember spent  $725,909  at  gross  rates. 

The  next  four  brand  leaders  in  the 
third  quarter  were  Anacin,  General  Motors' 
Chevrolet  car,  Procter  &  Gamble's  Tide 
and  the  Ford  car.  The  next  four  brand 
leaders  (after  Anacin)  in  September  were 
Winston,  Chevrolet,  Tide  and  Brown  & 
Williamson's  Viceroy  cigarettes. 

Of  the  25  leading  network  tv  brands  in 
the  third  quarter,  seven  advertisers  had  two 

TOP  15  IN  SEPTEMBER 

By  Company 


1.  PROCTER  &  GAMBLE 

2.  COLGATE-PALMOLIVE 

3.  LEVER  BROTHERS 

4.  AMERICAN  HOME  PRODUCTS 

5.  GENERAL  MOTORS 

6.  GENERAL  FOODS 

7.  R.  J.  REYNOLDS 

8.  BRISTOL-MYERS 

9.  GILLETTE 

10.  LIGGETT  &  MYERS 

11.  KELLOGG 

12.  FORD  MOTOR 

13.  GENERAL  MILLS 

14.  STERLING  DRUG 

15.  PHARMACEUTICALS  INC. 


$4,147,411 
2,115,091 
1,843,949 
1,619,921 
1,471,535 
1,362,137 
1,341,919 
1,208,124 
1,055,841 
1,036,140 
968,859 
912,553 
904,301 
867,482 
788,702 


By  Brand 


1.  ANACIN   TABLETS  $725,909 

2.  WINSTON  CIGARETTES  693,701 

3.  CHEVROLET  PASSENGER  CARS  608,916 

4.  TIDE  528,092 

5.  VICEROY  CIGARETTES  472,938 

6.  BUICK  PASSENGER  CARS  458,423 

7.  BUFFERIN  438,674 

8.  FORD  PASSENGER  CARS  434,433 

9.  CHESTERFIELD  CIGARETTES  431,210 

10.  GOODYEAR  TIRES  CAR  421,414 

1 1 .  KENT  CIGARETTES  399,932 

12.  SALEM  CIGARETTES  396,759 

13.  DODGE  PASSENGER  CARS  396,378 

14.  GLEEM  REG.  &  AEROSOL  TOOTH  PASTE  360,929 

15.  BAYER  ASPIRIN  TABLETS  346,606 

LNA-BAR:  Gross  Time  Costs  Only 


or  more  products  among  the  brand  leaders. 
Reynolds  had  three  (Winston,  Salem  and 
Camel);  the  other  six  two  brands  each — 
Whitehall  (Anacin  and  Dristan);  General 
Motors  (Chevrolet  and  Buick);  Procter  & 
Gamble  (Tide  and  Cheer);  Ford  (Ford  and 
Mercury);  Colgate-Palmolive  (Colgate  den- 
tal creams  and  Fab),  and  Gillette  (Gillette 
razors  and  Paper  Mate  pens). 


Procter  &  Gamble  was  in  its  familiar 
berth  of  No.  1  investor  in  network  tv  for 
both  September  and  the  third  quarter.  In 
both  periods  P&G  was  about  two  times 
above  the  spending  level  of  runnerup  Col- 
gate-Palmolive. Lever  came  close  to  C-P 
in  the  third  quarter  but  needed  over  $800,- 
000  to  equal  Colgate. 

In  the  breakdown  into  day  parts  of  net- 
work tv  billing  with  comparisons  made 
against  last  year:  Nighttime  gross  time 
charges  went  up  2.4%  in  September  and 
12.2%  for  January-September,  while  day- 
time gross  was  up  nearly  7%  in  September 
and  6.6%  in  January-September. 

In  product  categories,  foods  and  food 


NETWORK  SPENDING  By  Product  Categories 


AGRICULTURE    &  FARMING 

SEPTEMBER 

$ 

JAN. -SEPT. 

$  51,347 

QUARTER 

$        "  — 

APPAREL,  FOOTWEAR  &  ACCESSORIES 

653,954 

"inn  f\  ■*  ^ 

3,787,017 

1,306,383 

AUTOMOTIVE,  AUTO.  ACCESSORIES  &  EQUIPMENT 

3,869,961 

39,681,540 

9,985,250 

BEER,   WINE  &  LIQUOR 

466,021 

4,717,332 

1,543,706 

BUILDING,  MATERIALS,  EQUIPMENT  &  FIXTURES 

203,345 

1,588,456 

622,296 

SIS     1  0 

J  JO,  J  17 

o^jy^yo  l 

I  ,OOj,  /  Oj 

CONSUMER  SERVICES 

138,921 

2,120,904 

412,743 

ENTERTAINMENT    &  AMUSEMENT 

— 

249,989 

10,656 

FOOD  &  FOOD  PRODUCTS 

8,574,923 

78,381,319 

25,177,075 

GASOLINE,    LUBRICANTS    &    OTHER  FUELS 

237,969 

1,843,908 

522,524 

HORTICULTURE 

63,479 

1,007,774 

291,479 

HOUSEHOLD    EQUIPMENT    &  SUPPLIES 

1,512,281 

17,012,750 

5,281,719 

HOUSEHOLD  FURNISHINGS 

267,099 

2,429,783 

854,307 

INDUSTRIAL  MATERIALS 

1,329,149 

13,028,910 

3,373,646 

INSURANCE 

530,653 

5,196,608 

1,569,434 

JEWELRY,    OPTICAL    GOODS    &  CAMERAS 

665,520 

7,416,394 

1,792,579 

MEDICINES    &    PROPRIETARY  REMEDIES 

4,149,507 

39,639,209 

11,955,901 

OFFICE  EQUIPMENT,  STATIONERY  &  WRITING 
SUPPLIES 

366,851 

4,983,407 

1,443,061 

POLITICAL 

2,505 

84,024 

17,850 

PUBLISHING  &  MEDIA 

827,833 

RADIOS,  TELEVISION  SETS,  PHONOGRAPHS, 
MUSICAL  INSTRUMENTS  &  ACCESSORIES 

1,031,907 

5,740,503 

2,014,995 

SMOKING  MATERIALS 

4,933,314 

43,342,205 

14,201,661 

SOAPS,  CLEANSERS  &  POLISHES 

4,815,188 

46,020,828 

13,768,542 

SPORTING  GOODS  &  TOYS 

75,890 

957,442 

198,975 

TOILETRIES  &  TOILET  GOODS 

7,279,118 

73,483,826 

24,306,254 

TRAVEL,  HOTELS  &  RESORTS 

136,302 

1,909,791 

476,388 

MISCELLANEOUS 

608,967 

6,207,513 

2,087,957 

Total 

$42,451,143 

$408,150,593 

$125,079,144 

Network  Tv  Gross  Billings  by  Day  Parts 


SEPTEMBER 

JANUARY-SEPTEMI 

lER 

Percent 

19S7 

1958 

Percent 
Change 

1957 

1958 

Change 

Daytime 

$11,953,867 

$12,773,859 

+6.9 

$109,939,521 

$117,226,043 

+  6.6 

Mon.-Fri 

10,235,411 

11,105,120 

+8.5 

94,449,125 

100,410,035 

'    +  6.3 

Sat.  &  Sun. 

1,718,456 

1,668,739 

—2.9 

15,490,396 

16,816,008 

+  8.6 

Nighttime 

28,972,406 

29,677,284 

+2.4 

259,253,278 

290,924,550 

• '  +12.2 

Total 

40,926,273 

42,451,143 

+3.7 

369,192,799 

408,150,593 

+  10,6 

LNA-BAR:  Gross  Time  Costs  Only 


Broadcasting 


December,  8,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES  CONTINUED 


products  for  the  first  nine  months  passed  the 
$78  million  mark,  and  when  combined  with 
toiletries  and  toilet  goods,  the  two  categories 
alone  in  network  time  are  responsible  for 
roughly  35%  of  the  total  gross  investment 
for  all  products. 

QUARTER'S  TOP  25 


By  Company 


1  _ 

PROfTFR    A   PiAMRl  F 

I  IxvL.  t  I.  ix    Ot  U/\IV1DLC 

$1 7  486  Q1  4 

2, 

PHI  r.ATC.Pil  \/fnT  IVP 

o,  j  o  j  ,  j  j  y 

3_ 

LEYLR    DRU  1  tlERo 

S  480  778 

4_ 

4  603  963 

5_ 

HFNFR  A  I  FOOnS 

4  491  394 

6, 

R      T     RFYNOl  n<\ 

4  Tifid  8^8 

7_ 

Oil  f  FTTF 

VJ 1LLL  11C 

8. 

GENERAL  MOTORS 

3,808,706 

9. 

BRISTOL-MYERS 

3,567,433 

10. 

FORD  MOTOR 

3,012,471 

11. 

GENERAL  MILLS 

2,987,000 

12. 

AMERICAN  TOBACCO 

2,541,222 

13. 

KELLOGG 

2,540,185 

14. 

LIGGETT  &  MYERS 

2,374,993 

15. 

STERLING  DRUG 

2,349,712 

16. 

PHARMACEUTICALS  INC. 

2,332,786 

17. 

P.  LORILLARD 

2,138,977 

18. 

CHRYSLER 

1,985,622 

19. 

BROWN  &  WILLIAMSON 

1,708,710 

20. 

STANDARD  BRANDS 

1,652,404 

21. 

REVLON 

1,599,322 

22. 

NATIONAL  DAIRY  PRODUCTS 

1,588,027 

23. 

EASTMAN  KODAK 

1,515,116 

24. 

GENERAL  ELECTRIC 

1,412,999 

25. 

QUAKER  OATS 

1,192,517 

By  Brand 

] 

WINSTON  nr.ARFTTF*! 

x?  1  SQ  1  64 

2. 

ANAPIN    TARI  ETC 

7  110  86Q 

3_ 

1  861  347 

4 

TTDE 

1  677  Q4fl 

POD  n    PA  CCF  Nir.P  D  rADC 

1  341  051 

VIPFRHV  nr.APFTTEC 

1  "*f>7  ^S? 

1,JU  /  )JJL 

CAT  F \,1  nr.ADFTTEC 

1  307  184 

g 

1  74?  307 

9_ 

1  193  346 

10. 

KENT  CIGARETTES 

1J69395 

11. 

L&M  FILTER  TIPS 

1,127,898 

12. 

COLGATE  REGULAR  &  AEROSOL 

DENTAL  CREAM 

1,071,335 

13. 

FAB  DETERGENT 

980,848 

14. 

EASTMAN  KODAK  CAMERAS 

969,319 

15. 

PRUDENTIAL  INS.   CO.  OF  AMER. 

921,939 

16. 

CHEER  DETERGENT 

916,085 

17. 

BAYER  ASPIRIN  TABLETS 

911,814 

18. 

CAMEL  CIGARETTES 

898,490 

19. 

MERCURY   PASSENGER  CARS 

853,260 

20. 

DRISTAN  TABLETS 

838,728 

21. 

GILLETTE  RAZORS/BLADES 

837,093 

22. 

SCHLITZ  BEER 

832,332 

23. 

PALL  MALL  CIGARETTES 

813,678 

24. 

BUICK    PASSENGER  CARS 

809,497 

25. 

PAPER  MATE  PENS 

805,606 

LNA-BAR:  Gross  Time  Costs  Only 

Creative  PR  Inc.  Formed 

An  independent  public  relations  firm, 
Creative  PR  Inc.,  has  been  announced  by 
Anderson  &  Cairns  Inc.,  New  York  advertis- 
ing agency.  The  new  subsidiary,  in  effect, 
incorporates  the  agency's  public  relations 
department  which  has  been  servicing  clients 
for  the  past  15  years.  Officers  of  the 
new  firm  are  Ralph  C.  Tanner,  president; 
Ashley  W.  Burner,  vice  president;  Raymond 
Corder,  secretary,  and  Harold  Lester,  treas- 
urer. Temporary  address  of  the  new  firm  is 
145  E.  57th  St.,  telephone  Murray  Hill 
8-5800. 


AUTOMAKERS  NEED  MORE  TV:  TvB 


Detroit  executives  controlling  auto  adver- 
tising purse-strings  were  urged  last  week  to 
loosen  them  a  little  and  allocate  more  for 
tv. 

The  advocate  was  Television  Bureau  of 
Advertising.  A  TvB  team  of  officials  was  in 
Detroit  Dec.  2  for  an  "automation"  Cello- 
matic  presentation  to  135  advertiser  and 
agency  executives  at  the  Statler  Hilton  Hotel. 
The  TvB  people:  President  Norman  E. 
Cash,  national  sales  vice  president  John 
Sheehan,  vice  president-general  manager 
George  Huntington  and  sales  executive  Guy 
Cunningham. 

The  TvB  personal  appearance  in  Detroit 
was  another  broadside  fired  in  a  continuing 
campaign  to  ram  home  the  importance  of 
tv  in  auto  ad  land. 

Why  more  television,  both  network  and 
spot?  Mr.  Cash  said  once  the  "nationwide 
umbrella  of  television  is  established,"  then 
it's  up  to  the  automaker  to  "keep  the  people 
reminded  and  keep  selling"  his  car  through 
more  network,  and  selectivity  with  more 
spot. 

"Spot  television  will  help  you  bolster  weak- 
er markets,  capitalize  on  stronger  markets 
with  continuing  tv  activity.  Spot  television 
gives  you  market  sales  pressure." 

Points  made  in  the  TvB  presentation: 

•  After  deducting  money  spent  for  taxes 
and  necessities,  the  sum  of  $204.6  billion 
remained  in  the  pockets  of  Americans  but 
only  5%  of  these  "discretionary"  dollars 
went  for  new  cars. 

•  A  reason  autos  are  losing  to  this  com- 
petition for  the  consumer's  dollar:  The  per 
cent  of  sales  invested  in  advertising  by  things 
directly  competing  with  new  cars.  "Perhaps, 
then,"  said  TvB,  "the  first  thing  to  consider 
is  more  advertising." 

The  bureau  noted  that  among  the  top  100 
national  advertisers,  the  major  corporations 
in  1 947  were  putting  most  of  their  ad  dollars 


into  magazines;  in  the  next  five  years,  news- 
papers became  the  popular  medium  but  by 
last  year  tv  was  the  leading  ad  medium  for 
the  "third  consecutive  year  with  $1  out  of 
every  $2  spent  in  major  media  going  into 
network  and  spot  television." 

In  1947,  the  presentation  continued,  Ford 
allocated  more  than  50%  of  its  budget  to 
magazines,  shifted  strongly  to  newspapers 
in  1952  and  1957 — "This  against  the  trend 
of  the  top  100  who  in  1957  put  twice  the 
per  cent  of  their  ad  money  in  television  to 
that  of  the  Ford  Motor  Co."  General  Mo- 
tors had  newspapers  dominating  as  its  ad 
vehicle  through  the  10  years  and  in  1957, 
GM  was  "sharply  behind"  the  top  100's  tv 
allocation.  Chrysler  was  heavy  on  magazines 
in  1947,  concentrated  on  newspapers  in 
1952  and  1957  and  again  were  underspent 
in  tv.  All  three  major  auto  firms  used  the 
broadcast  media  "in  a  secondary  manner." 

The  auto  ad  executives  heard  this  state- 
ment: "It's  obvious  when  we  see  how  the 
major  auto  manufacturers  spend  their  tele- 
vision dollars  that  they  are  especially  under- 
spent in  spot  tv." 

Though  the  Detroit  automaker  may  not 
spend  as  much  in  televsion  as  one  would  ex- 
pect, the  auto  retailer  thinks  and  acts  dif- 
ferently. Auto  dealers  top  the  local  list  in 
an  analysis  of  retailer  use  of  tv  in  11  major 
markets  during  the  third  quarter  of  this 
year,  Mr.  Cash  noted.  "In  a  single  week,"  he 
said,  "Car  dealers  bought  517  spot  an- 
nouncements and  111  tv  programs." 

Other  statistics  fired  at  the  auto  audience: 
83%  of  tv  stations  making  a  special  report 
to  TvB  last  week  stated  they  carried  local 
new  car  dealer  advertising.  Activity  included 
500  announcements,  64%  in  nighttime  hours 
and  36%  in  daytime  periods;  148  local  pro- 
grams, 80%  evening  and  20%  daytime  with 
the  types  of  announcements  divided:  Min- 
utes and  participations  accounting  for  46%, 


HOW  PEOPLE  SPEND  THEIR  TIME 

There  were  125,926,000  people  in  the  U.S.  over  12  years  of  age  during  the  week 
Nov.  14-Nov.  20.  This  is  how  they  spent  their  time: 

72.3%  (91,044,000)  spent  2,017.8  million  hours'  watching  television 
54.1%    (68,126,000)  spent    987.1  million  hours  listening  to  radio 

82.3%  (103,637,000)  spent  428.2  million  hours  reading  newspapers 
32.5%  (40,926,000)  spent  214.9  million  hours  .  .  .  reading  magazines 
23.0%  (28,951,000)  spent  407.3  million  hours  watching  movies  ON  tv 
20.8%    (26,177,000)  spent     105.6  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Nov.  1.  Sindlinger  data  shows:  (1)  112,138,000 
people  over  12  years  of  age  have  access  to  tv  (89.1%  of  the  people  in  that  age 
group);  (2)  43,441,000  households  with  tv;  (3)  47,856,000  tv  sets  in  use  in  U.S. 


Page  36    •    December  8,  1958 


Broadcasting 


where  the  exceptional  range  and  power  of 


PHOTO:  PHOENIX  CHAMBER  Of  COMMERCE 


CHANNEL  3  ABC -TV 


can  best  help  your  sales 
keep  pace  with  the 
record-breaking  growth 
of  this  key-market 
in  the  great  West 


Effective  T„„ 

K?  VK  at  UaTy  1>  19S<> 
>h»  I*  bounce*  959 


aPPoint 


merit  of 


Hm  *oRK 

SrL0U,S.  C"G°* 


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ANGELA 


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SEATTLE 


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THE  LONE  RANGER 
RIDES  ON  7 

IN  THE 

SPARTANBURG  -  GREENVILLE 

SUPERMARKET 

Soon  after  WSPA-TV  went  on  the  air, 
American  Bakeries  put  the  "Lone  Rang- 
er" on  Channel  7  for  Merita.  Year  in 
and  Year  out  this  oldest  of  western  ad- 
venture programs  has  brought  the  best 
in  television  entertainment  to  the  323,- 
490  television  homes  of  the  Piedmont. 


The  familiar  'HI-HO  SILVER'  rings  out  to  the  1,788,361*  people  in  the  WSPA-TV  75-mile  coverage 
area.  .  .  .  MORE  PEOPLE  within  75  mile  area  than.  .  .  . 

ATLANTA  BIRMINGHAM        NEW  ORLEANS  HOUSTON 

1,557,764  1,427,783  1,260,360  1,226,924 

*  Counted  population,  A.  D.  Ring  &  Assoc. 

WSPA-TV  7 

National  Representatives — Geo.  P.  Hollingbery  Co. 


The  only  CBS  VHF  station 

Dartanburq-Greenvi  lie- Anderson  upermarket 

MIAMI 
699,103 


Page  38    •    December  8,  1958 


Broadcasting 


ADVERTISERS  &  AGENCIES  CONTINUED 


20-second  spots  for  20%  and  station  ID's 
for  34%." 

The  TvB  market  analysis,  too,  showed 
significant  use  of  tv  by  car  dealers  selling 
foreign  automobiles. 

FIRM  COVERAGE  DATA 
DEMANDED  BY  MILLER 

•  B&B  media  man  raps  stations 

•  RTES  forum  studies  NCS  use 

Hal  Miller,  associate  media  director  of 
Benton  &  Bowles,  applied  a  verbal  whip- 
ping last  week  to  those  station  salesmen 
who  fail  to  provide  agencies  with  firm  sta- 
tion coverage  estimates. 

Crackled  Mr.  Miller  at  the  Dec.  2  Time- 
buying  &  Selling  Seminar  held  in  New 
York  by  the  Radio  &  Television  Executives 
Society:  Some  station  salesmen  are  "literally 
afraid  to  find  out  just  how  big  an  area  you 
do  cover  ...  so  you  want  to  play  it  safe  .  .  . 
so  you  come  in  and  you  play  it  by  ear.  .  .  ." 

He  suggested  agencies  be  given  coverage 
estimates  in  which  the  stations  believe.  "Tell 
us  what  you  believe  is  right  and  why  you 
believe  it  is  right."  Wanted:  (1)  coverage 
estimates  "based  on  the  best  techniques" 
available  to  the  stations  and  (2)  a  single 
estimate  which  is  the  same  when  presented 
to  any  of  the  agencies. 

Mr.  Miller  appeared  at  the  seminar  with 
Robert  F.  Davis,  director  of  research,  CBS- 
TV  Spot  Sales,  on  the  question  of  what 
value  Nielsen  Coverage  Service  No.  3  (tv 
station  coverage)  is  to  the  agency  and  to 
the  station. 

A  summary  of  Mr.  Miller's  talk:  Benton 
&  Bowles  does  not  use  a  "formula"  based 
on  NCS  3  to  arrive  at  an  estimated  station 
coverage  figure.  NCS  3,  which  shows  av- 
erage daily,  weekly  and  monthly  coverage 
of  all  reportable  tv  stations,  daytime  and 
nighttime,  is  but  one  "tool"  used  by  the 
agency. 

Define  Coverage  •  To  B&B's  timebuyers, 
coverage  "means  an  effective  area  in  which 
the  homes  not  only  can  view  a  station  but 
who  actually  do  view  the  station  on  some 
regular  basis."  To  this,  NCS  3  does  con- 
tribute. The  important  thing  in  estimating 
coverage:  understanding  of  what  the  buyer 
of  time  and  the  seller  of  time  mean  by 
coverage. 

There  are  dangers  in  stations  using  only 
one  "tool"  in  establishing  station  coverage. 
Examples:  the  mail  map,  engineering  map 
and  rating  data.  The  mail  map — "Mail 
write-ins  do  not  typify  the  audience  of  sta- 
tions." There  can  be  a  bias  and  there  is 
often  a  freakishness  of  signal.  The  en- 
gineering map — it  can  establish  coverage 
but  only  on  a  "theoretical,  can  receive"  ba- 
sis. 

Rating  data — This  provides  for  needs  of 
"do  view"  information  but  is  not  generally 
available  on  a  county-by-county  basis  for 
most  stations. 

NCS  3  limitations:  (1)  sample  size  is 
small  in  a  number  of  counties,  (2)  use  of 
the  mail  ballot  may  subject  data  to  some 

Broadcasting 


other  biases  and  (3)  respondents'  answers 
as  to  the  station  they  view  regularly  may  be 
affected  "subconsciously  by  the  appeal  of 
the  programming"  on  that  station  during  the 
survey  period.  Among  the  major  values  of 
NCS  3:  allows  the  agency  to  make  "rela- 
tive" comparisons  to  obtain  estimates  of  sta- 
tion coverage.  Nielsen's  survey  "was  never 
intended  to  reflect  specific  program  or  sta- 
tion popularity  .  .  .  you  need  a  rating  report 
to  accomplish  that  .  .  .  nor  can  the  data  tell 
the  'absolute'  proportion  of  homes  which 
claim  regular  station  viewing." 

Plus  and  Minus  •  A  summary  of  Mr. 
Davis'  talk:  the  ways  that  NCS  3  can  be 
used  as  a  "plus"  in  setting  the  station  off 
from  the  competition  include:  (1)  a  continu- 
ing audience  leadership  in  a  part  of  a  sta- 
tion's schedule  and  (2)  general  audience 
composition  figures. 

Chances  of  "injustices"  via  NCS  3  use  by 
agencies:  when  no  credit  is  given  for  coun- 
ties under  50%  weekly  penetration,  cluster- 
ing of  counties  (some  may  be  above  50% 
but  together  the  percentage  is  under  50), 
too  much  literal  interpretation  of  set  count, 
ratings  and  resultant  cost-per-thousand  com- 
putations. 

Suggestion:  Why  not  round  off  rating 
points?  By  dropping  decimals,  very  little 
accuracy  is  lost  but  much  work  is  saved  in 
processing  ratings. 

Third  of  Grant  Staff 
In  New  York  Dismissed 

The  New  York  office  of  Grant  Adv., 
Chicago,  was  jolted  last  week  by  the  dis- 
missal of  13  staffers,  including  Lawrence 
D.  Reedy,  administrative  vice  president  of 
the  agency  and  Donald  Slattery,  an  account 
executive. 

This  drastic  reduction  in  force,  amount- 
ing to  almost  one-third  of  the  New  York 
operation,  followed  the  creation  of  a  three- 
man  executive  committee  two  weeks  ago 
to  run  the  New  York  office  [Advertisers 
&  Agencies,  Dec.  1].  It  was  surprising  that 
Mr.  Reedy  was  included  among  the  cas- 
ualties because  he  had  been  named  to  the 
three-man  committee. 

Will  C.  Grant,  president,  and  Lawrence 
C.  Mcintosh,  executive  vice  president  of 
the  agency,  were  in  New  York  on  Wednes- 
day (Dec.  3)  for  consultation  with  other 
agency  officials.  Neither  could  be  reached 
for  comment. 

The  developments  in  the  past  several 
weeks  at  Grant's  New  York  office  under- 
score recent  account  problems  besetting  the 
agency,  which  has  had  phenomenal  growth 
over  the  past  10  years.  Counting  its  sub- 
stantial overseas  business,  Grant  increased 
its  annual  billing  from  $37  million  in  1948 
to  about  $90  million  in  1958. 

The  first  trouble  signs  appeared  last  July 
when  the  Florists'  Telegraph  Delivery  Assn. 
ended  a  long-time  association  with  Grant 
(estimated  annual  billing:  $4  million).  The 
account,  which  was  handled  out  of  the  New 
York  office,  was  predominantly  in  tele- 
vision with  sponsorship  of  CBS-TV's 
Person  to  Person  program. 

This  loss  was   compounded   in  recent 


MILLER'S  NEW  TOOL 

New  individual  tv  market  coverage 
reports  which  supplement  the  more 
comprehensive  Nielsen  Coverage 
Service  and  Nielsen  Station  Index 
were  announced  Tuesday  (Dec.  2)  by 
John  K.  Churchill,  vice  president  of 
A.  C.  Nielsen  Co.,  Chicago.  Based 
on  data  from  NCS  No.  3,  compiled 
last  March,  the  market  coverage  re- 
ports are  being  made  available  for  all 
245  U.S.  tv  markets,  he  said.  Each 
market  report  shows  NCS  coverage 
levels  in  the  market  for  all  reportable 
tv  stations  no  matter  where  they  are 
located.  It  also  supplies  total  U.S. 
audience  figures  for  those  stations 
originating  in  the  market.  Coverage 
data  is  summarized  by  the  usual  NCS 
monthly,  weekly,  daily  and  day  and 
night  circulation  groupings. 


weeks  when  Grant,  which  handles  the 
Dodge  Div.  of  the  Chrysler  Corp.,  failed 
to  obtain  the  New  York  Dodge  dealers  ac- 
count. Wexton  Adv.,  New  York,  got  the 
estimated  $1  million  billing.  The  New  York 
office  also  lost  two  comparatively  small  ac- 
counts in  the  past  two  weeks,  Vanity  Fair 
Mills,  Bradley,  Pa.,  ($200,000  billing)  and 
American  Weekly  Magazine  ($400,000 
billing). 

It  was  thought  that  the  latest  dismissals 
and  earlier  resignation  of  key  officials  could 
be  attributed  to  the  lack  of  new  business 
to  recoup  the  loss  of  FTD.  In  the  past 
month,  three  top  officials  of  Grant's  New 
York  office  resigned.  They  are  Paul  Brad- 
ley, who  was  vice  president  and  general 
manager  of  the  office;  Jack  Bailhe,  vice 
president  in  charge  of  operations  and  pub- 
lic relations,  and  Lee  J.  Heagerty,  vice  pres- 
ident in  charge  of  merchandising. 

Top  officials  remaining  at  the  New  York 
office  declined  to  comment  on  the  latest 
developments  or  speculate  on  future  plans. 
One  staffer  acknowledged  that  "practically 
everybody  is  jittery,  wondering  what's  going 
to  happen  next." 

DeMoss  Leaves  Post  at  WOW 
To  Become  Partner  in  Agency 

Lyle  DeMoss,  for  the  past  nine  years  as- 
sistant general  manager  of  WOW  Omaha, 
Neb.,  has  joined  the  Allen  &  Reynolds 
agency  there   as  a 
partner.  Mr.  DeMoss 
was  in  broadcasting 
for  35  years.  One  of 
his  first  jobs  was  at 
KFAB  Lincoln, 
Neb.,    where  he 
started   as  vocalist- 
music  director  in 
1928.  He  joined 
WOW  in   1937  as 
production  manager. 
At  A&R,  Mr.  De- 
MR.  DeMOSS         Moss  will  direct  the 
agency's  broadcasting  media  work. 

December  8,  1958    •    Page  39 


James  B.  Briggs,  executive  vice  presi- 
dent of  Erwin  Wasey,  Ruthrauff  &  Ryan, 
had  a  problem  last  week.  True  to  the  tv- 
mindedness  of  his  agency,  No.  21  in 
Broadcasting's  annual  tabulation  of  top 
radio-tv  agencies  [Advertisers  &  Agen- 
cies, Nov.  24],  he  relied  on  television  to 
solve  it. 

Mr.  Briggs  was  to  address  the  Cincin- 
nati Advertising  Club  last  Wednesday 
noon  (Dec.  3)  on  "The  Care  and  Feed- 
ing of  an  Advertising  Agency."  He 
planned  to  fly  out  in  his  own  plane,  but 
found  that  Cincinnati  was  socked  in  by 
a  snowstorm. 

Others  might  have  cancelled  out,  but 
not  Mr.  Briggs.  He  had  a  solution  up  his 
sleeve. 

The  speaker  simply  called  in  Rollo 
Hunter,  EWR&R  vice  president  for  radio- 
tv  and  asked:  why  not  closed-circuit  tv? 
Why  not,  indeed — on  three  hours'  notice. 
Mr.  Hunter,  in  turn,  called  David  Lown, 


head  of  NBC-TV's  closed-circuit  opera- 
tions. 

The  network  had  its  own  ideas  about 
The  Care  and  Feeding  of  Agencies."  It 
promised  to  try,  and  in  quick  order  lined 
up  the  cooperation  of  the  Sheraton-Gib- 
son Hotel  in  Cincinnati  (which  conveni- 
ently had  closed-circuit  facilities  on  the 
premises),  the  communications  division 
of  TelePrompTer  Corp.,  WLWT  (TV) 
Cincinnati  and  AT&T. 

Technical  note:  It  takes  20  minutes  to 
check  out  a  closed-circuit  line.  Having  no 
particular  test  pattern  to  transmit  during 
that  time,  Mr.  Briggs  enlisted  model 
Lilian  Cole,  who  has  appeared  in  Fab 
commercials,  to  smile  prettily  for  the 
Cincinnati  admen  while  they  waited  for 
Mr.  Briggs. 

Mr.  Briggs'  address  was  delivered  on 
schedule.  Production  costs:  not  a  dime. 
NBC  termed  its  donation  for  facilities  "a 
public  service  in  time  of  emergency." 


AIM  Game  by  Bruskin 
To  Test  Impact  of  Ads 

A  new  card  game  will  "sweep"  the  nation 
in  January  but  it  won't  be  for  anyone's 
amusement.  It's  really  a  survey  of  advertis- 
ing impact  in  disguise. 

The  play  will  be  for  John  Q.  Public's 
"consumer  consciousness"  and  the  range  of 
his  ability  to  remember,  identify  or  asso- 
ciate advertising  copy  themes  in  radio-tv  and 
other  media  as  well  as  sales  slogans,  product 
images  and  trademarks.  The  dealer  in  this 
new  advertising  evaluation  survey  "game" 
is  the  New  Brunswick,  N.  J.,  market  research 
firm  of  R.  H.  Bruskin  Assoc. 

The  actual  playing  cards  will  be  dealt  to 
2,500  consumers  in  the  U.S.  in  each  of  six 
games  in  1959  and  the  deck  will  be  adorned 
with  an  assortment  of  commercial  themes, 
incomplete  slogans  and  corporate  symbols. 
An  advertiser  or  agency  will  have  to  plunk 
$480  in  to  the  Bruskin  kitty  to  get  into  one 
game  and  test  the  impact  of  a  single  com- 
mercial theme  or  perhaps  the  personal- 
recognition  quotient  of  its  star  tv  salesman. 
Frequency  discounts  lower  this  single-play 
rate. 

Using  advertising  split-runs  geographical- 
ly and  carefully  controlling  copy,  the  Brus- 
kin survey  could  be  used  to  measure  the 
effectiveness  of  radio  or  tv  against  other 
media. 

Bruskin  calls  its  new  national  service  "As- 
sociation-Identification-Measure" and  has 
registered  the  abbreviated  trademark  "AIM" 
to  give  the  "same"  equally  high  impact  with 
the  consumer  panel.  The  playing  cards  are 
backed  with  a  colorful  target  design  asking 
the  player  "how  good  is  your  AIM"  with 
symbols  or  slogans  to  be  identified  on  the 
reverse  side  of  the  card. 

A  pilot  survey  made  in  New  York  in 
August  and  September  using  over  50  differ- 
ent slogans  gave  the  highest  AIM  rating  of 
77%  (both  male  and  female)  to  the  Gillette 
slogan,  "How  are  you  fixed  for  blades." 
Westinghouse's  "You  can  be  sure  if  it's  .  .  ." 
(trade  name  omitted  on  survey  card)  scored 
71%.  Others  with  high  AIM  scores  in- 
cluded "Live  modern"  (L&M  cigarettes). 
68%;  "The  beer  with  the  barrel  of  flavor" 
(Piel's),  63%,  and  "Nothing  does  it  like 
.  .  ."  (7-Up),  63%.  An  unidentified  cig- 
arette scored  only  8  %  .  It  was  confused  with 
a  competitor. 

Bruskin  has  3,000  professional  interview- 
ers throughout  125  sampling  points  in  41 
states  and  the  District  of  Columbia.  They 
have  been  used  regularly  by  Bruskin  when  it 
handles  NBC's  annual  automotive  survey, 
the  "Colortown"  operation  sponsored  joint- 
ly by  NBC  and  BBDO,  and  other  projects 
for  such  clients  as  J.  Walter  Thompson 
Co.,  Foote,  Cone  &  Belding,  Radio  Advertis- 
ing Bureau,  CBS,  ABC.  Pepsi-Cola  and 
RCA. 

A&A  SHORTS 

Joe  Gans  &  Co.,  NY. — advertising  agency 
doing  100%  of  its  billing  in  broadcast  media 
— moves  to  new  quarters  at  527  Madison 
Ave.,  tel.:  Murray  Hill  8-6520. 

Long,  Skoll  &  Shireman,  advertising  cor- 


Page  40    •    December  8,  1958 


B  ROADCASTING 


To  the  rating  machine  they  may  be  just  digits.  But  to  you  they're  the  Kellys,  the  Koskis, 
and  a  thousand  Smiths  and  Joneses.  People.  Customers.  Day  after  day 

they  come  back  to  make  KYW-TV  first  by  far  in  Cleveland  with  a  consistent  40-plus  share-of -audience 
in  this  three-station  market. 

Time  was  when  the  station  was  a  poor  second.  What's  made  the  change? 

Westinghouse  Broadcasting's  able  and  aggressive  management.  Vigorous  promotion. 

A  rare  gift  for  showmanship.  Certainly  these  .  .  .  and  more.  KYW-TV  shares  the  experiences, 

abilities,  and  creative  thinking  of  all  other  WBC  stations.  And  each 

station  can  call  on  a  WBC  corporate  staff  of  specialists  in  all  areas  of  broadcasting  . . . 

each  outstandingly  qualified  in  his  field.  It's  a  winning  combination  .  .  .  the  reason  why 

no  selling  campaign  is  complete  without  the  WBC  stations. 


KYW-TV  Cleveland 

Represented  by  Peters,  Griffin,  Woodward,  Inc. 

WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV        CLEVELAND  KYW-TV        SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDK A        CLEVELAND  KYW         FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


Joan  Crawford 

s 

came  to  dinner 


And  the  whole  family  had  a  great  time.  Clark  Gable's  due  tomorrow  .  .  .  then 

Kirk  Douglas,  Bette  Davis  and  Maureen  O'Hara— all  on  KDKA-TV's  Early  Show.  Morning, 

afternoon  and  night,  KDKA-TV  is  the  Pittsburgh  showcase  for 

Hollywood's  great  hits  and  personalities.  Big  attractions  these.  And  big  sales 

value  too.  Every  KDKA-TV  feature  film  program  consistently  outrates 

the  other  two  stations.  By  far. 

Quality  programming,  the  showman's  instinct  for  sure-fire  box-office,  an  intimate 

knowledge  of  their  markets  . . .  these  are  the  things  that  continue  to 

attract  more  viewers  more  often  to  each  of  the 

five  Westinghouse  Broadcasting  television  stations.  This  is  why 

no  selling  campaign  is  complete  without  the  WBC  stations. 


KDKA-TV  Pittsburgh 

  Represented  by  Peters,  Griffin,  Woodward,  Inc.  ^mm*^ 

WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


TELEVISION:  BOSTON  WBZ-TV        BALTIMORE  WJZ-TV        PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


Loving  in... live 


Another  new  TV  family  in  Baltimore.  In  a  few  moments  they'll  be 

ready  to  tune  to  Channel  13  ...  to  sparkling,  live  performers.  Buddy  Deane  and  his  top-rated 
music  and  dance  show.  Jack  Wells'  colorful  Morning  Show.  Keith  McBee, 
"Mr.  News"  of  Baltimore.  Three  very  live  reasons  why  WJZ-TV  has  been  first  in 
Baltimore  for  10  out  of  the  past  12  months. 

Live  talent  shows  help  rack  up  ratings  for  WJZ-TV.  That's  only  part  of  the  story. 
Like  the  other  Westinghouse  Broadcasting  stations,  WJZ-TV  delivers  a  fine  balance 
of  network,  film  and  local  live  programs,  skillfully  designed  to  meet  the  particular 
tastes  of  its  community.  WBC  station  programming  has  the  capacity  and 
talent  to  cover  the  entire  range  of  local  listener  interest.  The  payoff  is  audience . , . 
the  reason  why  no  selling  campaign  is  complete  without  the  WBC  stations. 


WJZ  -TV  Baltimore 

Represented  by  Blair— TV 

WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

TELEVISION:  BOSTON  WBZ-TV       BALTIMORE  WJZ-TV       PITTSBURGH  KDKA-TV       CLEVELAND  KTW-TV       SAN  FRANCISCO  KPIX  . 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO       CHICAGO  WIND       PORTLAND  KEX 


They  wheeled 
Tommy  Hunter  into 
1,253,000  homes 


For  one  hundred  and  five  minutes,  San  Francisco  watched  spellbound.  Closeups  showed  the 
surgeon's  knife  pierce  and  repair  Tommy's  heart.  Camera  2  picked  up  the  mechanical  heart-lung  as  it 
kept  Tommy  alive.  Afterwards,  98,000  congratulatory  phone  calls  jammed  the  switchboards 
at  KPIX.  While  Tommy  recovered,  he  got  over  5,000  get-well  cards.  Ciba  Pharmaceuticals, 
who  sponsored  the  telecast,  reported  enthusiastic  reaction. 

It's  no  accident  that  you  get  such  massive  response  here  on  San  Francisco's  foremost  station. 

Like  all  other  Westinghouse  Broadcasting  Company  stations,  KPIX  is  convinced 

that  the  station  which  serves  its  community  best,  serves  its  advertisers  best. 

This  kind  of  programming  gives  WBC  stations  a  very  special  character . . .  and  adds 

an  extra  force  to  the  selling  power  of  commercial  messages.  This  is  why 

no  selling  campaign  is  complete  without  the  WBC  stations. 

KPIX  San  Francisco 


Represented  by  The  Katz  Agency 


&  WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


TELEVISION:  BOSTON  WBZ-TV 
RADIO:  BOSTON  WBZ+WBZA 


BALTIMORE  WJZ-TV 
PITTSBURGH  KDKA 


PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KPIX 
CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND       PORTLAND  KEX 


This  is  how  the  building  looked  before  the  fire  started.  At  3:10  P.M.  the  first  alarm 

sounded.  That  evening,  while  the  building  still  smoldered,  thousands  and  thousands  of  Boston 

homes  saw  the  entire  scene  on  WBZ-TV.  For  in  the  Boston  area,  WBZ-TV's 

fifty-two  weekly  newscasts  reach  71%  of  all  homes.  Newscasts  with  all  the  color 

and  impact  that  come  from  alert  and  enterprising  local  coverage,  the  best  of 

the  wire  services,  and  direct  news  from  Westinghouse  Broadcasting's  own 

Washington  News  Bureau. 

Accurate,  objective,  authoritative,  complete.  That's  the  news  story  on  WBZ-TV,  and  on 
every  other  WBC  station.  One  segment  of  a  consistently  high  quality  of  programming  that 
earns  WBC  stations  the  respect  and  confidence  of  the  communities  they  serve  . . . 
the  reason  why  no  selling  campaign  is  complete  without  the  WBC  stations. 


@Cb)®WESTINGHOUSE  broadcasting  company,  inc. 


TELEVISION:  BOSTON  WBZ-TV       BALTIMORE  WJZ-TV       PITTSBURGH  KDKA-TV       CLEVELAND  KYW-TV       SAN  FRANCISCO  KPIX 
RADIO:  BOSTON  WBZ+WBZA        PITTSBURGH  KDKA        CLEVELAND  KYW        FORT  WAYNE  WOWO        CHICAGO  WIND        PORTLAND  KEX 


ADVERTISERS  &  AGENCIES  CONTINUED 


MEN  -f  MACHINES  =  RESEARCH 


The  systems  concept  of  problem  solv- 
ing, which  combines  the  knowledge  of  a 
group  of  scientific  specialists  with  the 
use  of  high-speed  electronic  computers, 
is  being  put  to  work  in  advertising  by  a 
new  research  organization  PAIR  Inc., 
(Predictive  and  Integrative  Research), 
with  headquarters  in  Beverly  Hills,  Calif. 
Formed  last  spring,  PAIR  has  already 
completed  an  audience  analysis  for 
KMPC  Los  Angeles  and  now  is  setting 
up  procedures  for  pre-testing  scripts  and 
programs  for  Telepix  Corp. 

President  of  PAIR  is  Dr.  Max  Sheanin, 
Ph.D.  in  psychology  from  U.  of  South- 
ern California;  board  chairman  is  Dr. 
Arthur  Lerner,  Ph.D.  in  experimental 
psychology  from  USC;  vice  president  and 
director  of  communications  research  is 
Stuart  W.  Hyde,  radio-tv  writer,  consult- 
ant and  coordinator;  vice  president  and 
director  of  merchandising  research  is 
Frank  J.  Bates.  PAIR  is  located  at  9615 
Brighton  Way,  Beverly  Hills,  Calif.. 


The  aim  of  PAIR,  its  principals  ex- 
plained at  a  Los  Angeles  news  confer- 
ence, is  to  combine  research  offered  by 
trained  psychologists  and  other  special- 
ists with  the  use  of  high  speed  computers 
in  revealing  relationships  between  a  mul- 
titude of  factors.  For  KMPC,  the  organ- 
ization collected  a  mass  of  data  about 
radio  listeners  in  Southern  California 
and  put  it  through  the  computers  as  a 
guide  to  station  management  in  its  pro- 
gramming. For  Telepix,  PAIR  plans  to 
test  scripts  for  both  information  content 
and  anticipated  audience  reaction,  then 
to  test  audience  reaction  to  completed 
rushes.  PAIR  is  designing  an  electronic 
data-processing  program  to  eliminate 
overlap  between  advertising  media  to  se- 
cure the  most  effective  allocation  of  ad- 
vertising budgets.  Another  project  under 
consideration  is  a  pilot  study  of  the  con- 
tributions which  commercial  communi- 
cations media  are  making  or  could  make 
to  education. 


poration  with  offices  at  2673  N.  Hubbard 
St.,  Milwaukee,  has  announced  its  merger 
with  Impact  Adv.  Agency.  Officers  are  R.  R. 
Long,  president,  Richard  E.  Shireman,  ex- 
ecutive v.p.  and  Merceline  Skoll,  secretary- 
treasurer  and  former  president  of  Impact 
Mr.  Long  was  previously  with  Bert  Gittins 
Agency,  Milwaukee.  Mr.  Shireman  was 
formerly  sales  manager  of  WISN-TV  Mil- 
waukee. 

Advertising  Unlimited,  L.  A.,  changes  its 
name  to  Linder,  Beringhause  &  Lawrence, 
expanding  its  operations  from  local  to 
regional  and  national  accounts.  Seymour 
Beringhause,  president,  will  supervise  prod- 
uct development,  marketing  and  merchan- 
dising operations.  Normond  Linder,  v.p., 
will  act  as  account  supervisor  and  art  direc- 
tor. Ralph  Lawrence,  account  executive, 
will  direct  radio  and  tv.  Address  and  tele- 
phone remain  1101  Crenshaw  Blvd.,  Web- 
ster 3-9231. 

Mulle,  Breen  &  Waldie  Inc.,  advertising, 
has  been  formed  in  Beverly  Hills,  Calif. 
Sherman  G.  Mulle,  formerly  v.p.  and  ac- 
count executive  of  Swafford-Mulle  Inc.,  is 
president.  Melvin  Waldie,  secretary-treasur- 
er, will  act  as  art  director.  Richard  Breen, 
previously  with  Lord  &  Thomas,  N.  Y., 
MB&W  v.p.,  will  be  copy  consultant.  Other 
staff  members  are  Jeanne  McFarland,  media 
director,  and  Sanford  L.  Kahn,  radio-tv 
director.  Address:  405  N.  Camden  Dr., 
Beverly  Hills;  telephone:  Crestview  4-8176. 

Ross/Reisman/Co.,  L.  A.,  has  changed 
agency  name  to  Ross/Reisman/Naidich  Inc. 
with  appointment  of  Murray  Naidich,  art  di- 
rector, as  firm  partner. 

Wesley  Assoc.,  247  Park  Ave.,  N.  Y.„  has 
moved  to  new  offices  at  630  Fifth  Ave., 
New  York  20  (Judson  2-8050).  Agency's 
principal  broadcast  account  is  Shulton  Inc. 

Products  Counselors  Inc.,  advertiser-agency 
service  organization,  has  been  formed  with 

Page  46    •    December  8,  1958 


offices  at  145  E.  57th  St.,  N.  Y.,  announces 
president  Jack  Wachtel.  Company  will  spe- 
cialize in  new  product  ideas,  design  and 
packaging,  and  is  associated  with  design  firm 
of  Russel  Wright.  Telephone:  Plaza  5-7811. 

Wally  Blake  Advertising  has  opened  of- 
fices in  San  Diego,  Calif.,  at  2627  B  St.; 
Telephone:  Belmont  9-1051.  Mr.  Blake  was 
formerly  assistant  manager  in  charge  of 
operations  of  KICO  Calexico,  Calif.,  and 
previously  with  KIVA  (TV)  Yuma,  Ariz., 
and  KWWL-AM-TV  Waterloo,  Iowa. 

G.  M.  Basford  Co.,  New  York-Cleveland, 
has  become  affiliated  with  Intam  Ltd.,  Lon- 
don. Basford's  70  accounts — mostly  in- 
dustrial— total  estimated  $14.5  million; 
Intam,  with  193  European  clients,  has 
pound  equivalent  of  $40-60  million  in  bill- 
ings. Two  agencies  will  exchange  services, 
with  Basford  expected  to  dip  into  new  busi- 
ness arising  from  formation  of  European 
Common  Market,  scheduled  to  begin  in 
1959. 

Otto  N.  Whittaker  Jr.  joins  Hege,  Middle- 
ton  &  Neal,  Greensboro,  N.  C,  as  associate, 
changing  advertising  agency's  name  to  Hege, 
Middleton,  Neal  &  Whittaker  Inc. 

George  F.  Feldman  and  Martin  A.  Ball, 

partners  in  Feldman  Adv.  Agency,  Evans- 
ville,  Ind.,  announce  that  firm's  name  has 
been  changed  to  Feldman-Ball  Adv. 

Fact  Finders  Assoc.,  New  York  market  re- 
search firm,  moves  to  247  Park  Ave.,  New 
York  17.  Telephone:  Murray  Hill  7-0342. 

AGENCY  APPOINTMENTS 

H.  C.  Cole  Milling  Co.,  Chester,  111.,  and 
Cushman  Food  Co.,  Aiken,  S.  C,  both  ap- 
point Tucker  Wayne  &  Co.,  Atlanta,  Ga. 

Swanee  Paper  Corp.,  Ransom,  Pa.,  has  ap- 
pointed Cohen  &  Aleshire,  N.  Y.  C  &  A 


reports  it  is  developing  "extensive"  use  of 
radio  and  tv  among  its  media  plans  for 
Swanee,  formerly  serviced  by  Dowd,  Red- 
field  &  Johnstone,  N.  Y.  Meanwhile,  C  &  A 
parted  with  West  End  Brewing  Co.,  Utica, 
N.  Y. 

G.  Heileman  Brewing  Co.  (Old  Style  Lager), 
La  Crosse,  Wis.,  appoints  McCann-Erickson 
Inc.,  Chicago,  effective  Jan.  1,  1959.  Ac- 
count formerly  was  handled  by  Compton 
Adv.  Inc.,  Chicago. 

O'Brien  Corp.  (paints,  varnishes),  South 
Bend,  Ind.,  appoints  Clinton  E.  Frank  Inc., 
Chicago.  Account  formerly  was  serviced 
by  Campbell-Mithun  Inc. 

MacManus,  John  &  Adams  International 
Dept.,  N.  Y.,  appointed  to  handle  interna- 
tional advertising  of  George  A.  Hormel  & 
Co.,  Austin,  Minn.,  Wm.  Underwood  Co., 
Watertown,  Mass.,  Cream  of  Wheat  Corp., 
Minneapolis,  Mcllhenny  Co.,  Avery  Island, 
Louisiana,  Diamond  Crystal  Salt  Co.,  N.  Y., 
and  Bon  Ami  Co.,  N.  Y. 

Delta  Packing  Co.,  N.  Y.  (Sugar  'n  Spice 
brand  condiments),  names  Ritter,  Sanford, 
Price  &  Chalek,  N.  Y.  Test  campaign  is 
being  used  in  radio  and  newspapers  in 
Pittsburgh  before  national  expansion. 

Thermo-Fax  Sales,  San  Jose,  Calif.,  ap- 
points Erwin  Wasey,  Ruthrauff  &  Ryan, 
S.  F.,  for  local  advertising  and  public  rela- 
tions for  Thermo-Fax  copying  machines 
made  by  Minnesota  Mining  &  Mfg. 

Noxzema  Chemical  Co.  appoints  Sullivan, 
Stauffer,  Colwell  &  Bayles,  for  its  new 
Noxzema  skin  lotion. 

Alva  Labs  (Alva-Tranquil  tablets),  Chicago, 
appoints  Olian  &  Bonner  Inc.,  that  city,  to 
handle  advertising  for  its  Alva-Tranquil 
Corp.,  sales  subsidiary.  Radio-tv  will  get 
substantial  share  of  initial  $400,000  budget 
for  national  spot  campaign,  plus  test  cam- 
paigns in  certain  markets. 

Swissair  (division  of  Swiss  Air  Transport 
Co.  Ltd.,  Zurich),  N.  Y.,  drops  DeGarmo 
Inc.,  N.  Y.,  effective  Jan.  31. 

American  Fluoride  Corp.,  N.  Y.,  for  its 

fluorine  derivative  products,  appoints  Moss 
Assoc.,  N.  Y. 

Belvedere  Broadcasting  Corp.  (WWIN  Bal- 
timore) appoints  James  B.  Rogers  Assoc. 
Inc.,  Baltimore,  as  its  advertising  agency 
for  1959. 

Breast  O'Chicken  Tuna  Co.,  San  Diego, 
confirmed  earlier  report  that  it  is  dropping 
Guild,  Bascom  &  Bonfigli,  S.  F.,  as  agency 
and  is  moving  account  to  Robinson,  Jensen, 
Fenwick  &  Haines,  LA. 

Crane  Co.  (heating,  plumbing  equipment), 
Chicago,  expected  to  name  Buchen  Co.,  that 
city,  to  handle  $1  million  consumer  adver- 
tising account  again  (as  before  1953)  in 
switch  from  Leo  Burnett  Co. 

Morgan  &  Lindsey  Co.,  Jasper,  Tex.,  chain 
of  90  variety  stores  in  four  southwestern 
states,  names  Erwin  Wasey,  Ruthrauff  & 
Ryan,  Houston,  as  its  agency,  with  media 
plans  to  include  spot  radio  and  television. 

Broadcasting 


ft*      #<»•  ,,„»f 

9  out  of  10 

wonderful  new  discovery! 


w°rld>s  most 


wanted' 


b4 


cmd  how's 
your  message 


getting  through? 


A  woman  is  on  the  receiving  end  of  more 
than  200  ad  messages  a  day.  How  many  she 
remembers  and  is  convinced  by,  is 
another  matter.  That's,  why  where  you  say  it 
is  at  least  as  important  as  how  you  say  it. 

KNX  surrounds  your  commercials  with 
radio  programming  that  commands 
attention  and  inspires  belief.  A  recent  listener 
attitude  study  by  Motivation  Analysis,  Inc. 
clearly  proves  this.  What's  more,  KNX 
Radio's  spacing  of  commercials  shows  our 
respect  for  listener  and  advertiser,  both. 
Indeed,  that's  why  we  have  so  many 
of  both.  If  you're  a  Los  Angeles  advertiser 
it  will  pay  you  to  be  a  KNX  advertiser. 
Our  reps  can  give  you  many  a  reason  why. 


KNX    CBS  radio 


Represented  by  CBS  RADIO  SPOT  SALES 


FILM 

NTA  GROSS  INCOME  RISES  41.2  % 


W.  D.  "Dob"  Rogers,  President  and  Gen.  Mgr. 

R.  S.  "Bud"  Nielsen,  General  Sales  Manager 
 John  Henry,  National  Sales  Manager 


NATIONAL  REPRESENTATIVE  :    THE  8RANMAM  COMPANY 


Page  48    •    December  8,  1958 


Gross  income  of  National  Telefilm  Assoc., 
New  York,  for  the  12-month  period  ended 
July  31,  1958,  increased  by  41.2%  over  the 
previous  year  to  almost  $15.5  million,  it  was 
announced  last  week  by  Ely  A.  Landau, 
NTA  board  chairman. 

Income  before  amortization  and  provision 
for  federal  income  taxes  totaled  $9,872,033, 
as  compared  with  $6,747,832  in  the  previous 
fiscal  year,  Mr.  Landau  reported.  He  at- 
tributed a  decline  in  income  before  taxes 
from  $2,148,031  to  $1,614,048  for  the  fiscal 
year  ended  last  July  primarily  to  an  increase 
of  $3,658,184  in  amortization  charges 
($4,599,801  in  1957  to  $8,257,985  in  1958). 

"This  decline  also  reflects  initial  operating 
losses  of  the  new  television  station  in  Min- 
neapolis (WMSP-TV)  and  the  new  televi- 
sion and  radio  stations  in  metropolitan  New 
York  (WNTA-AM-FM-TV  Newark)  which 
were  acquired  during  the  year,"  Mr.  Lan- 
dau stated. 

He  added:  "These  losses  of  approximately 
$460,000  resulted  chiefly  from  expenditures 
incurred  to  acquire  and  promote  program- 
ming designed  to  establish  these  stations  on 


New  Syndication  Plan  Readied 
For  'Ding  Dong  School'  on  Film 

Plans  for  national  syndication  of  the  Ding 
Dong  School  children's  series  to  advertisers 
by  next  March — perhaps  through  the  fast- 
growing  Jack  Wrather  Organization — were 
revealed  last  week. 

The  newest  project  marks  another  step  in 
the  varied  fortunes  of  the  pre-school  pro- 
gram, seen  on  NBC-TV  in  the  mid-fifties 
and  subsequently  slated  for  the  Sylvester  L. 
(Pat)  Weaver  network  that  never  material- 
ized. More  recently,  WGN-TV  Chicago 
abandoned  plans  to  offer  videotape  versions 
of  the  series,  which  it  has  been  carrying 
locally  since  Aug.  26,  1957,  to  other  stations 
in  the  country. 

In  a  joint  announcement,  Ward  L.  Quaal, 
vice  president  and  general  manager  of 
WGN-AM-TV,  and  Dr.  Frances  Horwich, 
program's  star,  said  that  the  program  will  be 
syndicated  nationally  via  film  early  in  1959. 
In  the  interim,  they  reported,  it  will  con- 
tinue live  in  color  on  WGN-TV  until  a 
sufficient  supply  of  filmed  programs  is  ready 
for  national  distribution. 

The  series  is  jointly  owned  by  Dr.  Hor- 
wich and  Henry  G.  Saperstein,  her  business 
manager  and  associate  of  The  Jack  Wrather 
Organization,  who  is  handling  production, 
distribution  and  sales  details. 

Mr.  Saperstein,  who  recently  acquired  the 
Championship  Bowling  and  All  Star  Golf 
film  properties  from  Peter  DeMet  (Sid  Goltz 
Productions)  for  over  $3.8  million  in  his 
capacity  as  head  of  Glen  Films  Inc.,  Bev- 
erly Hills,  Calif.,  reported  he  hopes  to  have 
a  minimum  of  78 — but  more  probably  as 
many  as  120 — DDS  films  for  syndication  by 
next  March.  It  would  be  offered  on  a  three- 
per-week  basis — or  on  a  five-per-week  strip 
if  desired — to  advertisers,  who  would  buy 
spot  participations  in  the  children's  program 
series. 


a  competitive  basis  with  the  leading  stations 
in  their  respective  markets." 

After  provision  for  federal  income  taxes, 
Mr.  Landau  said,  NTA's  net  income 
amounted  to  $687,048,  equal  to  63  cents 
per  share,  as  against  net  earnings  of  $1,094,- 
031,  or  $1.07  per  share,  in  the  previous 
fiscal  year.  Mr.  Landau  placed  current  as- 
sets of  the  company,  as  of  last  July  31,  at 
$36,947,894  and  total  current  liabilities  at 
$25,575,356,  giving  NTA  a  net  working 
capital  of  $11,372,538. 

Wall  Street  Shows  High  Regard 
For  Lucy  in  Sale  of  Desilu  Stock 

Wall  Street  chorused  "I  Love  Lucy"  last 
week  to  the  tune  of  $5.25  million  as  the  first 
public  offering  of  stock  in  Desilu  Produc- 
tions sold  out  completely  almost  immediate- 
ly after  it  went  on  the  counter  at  3:30  p.m. 
Wednesday.  Desilu  now  seeks  to  be  listed 
on  the  American  Exchange. 

Standing  orders  gobbled  up  all  525,000 
shares  offered  at  $10  per  share  with  250,000 
going  for  the  account  of  the  company  and 
275,000  going  in  equal  lots  for  the  individual 
accounts  of  President  Desi  Arnaz  and  Vice 
President  Lucille  Ball.  Company  proceeds 
go  in  part  toward  payments  to  RKO  Tele- 
radio  Pictures  Inc.  for  the  RKO  movie  lots 
in  Hollywood  and  Culver  City,  Calif.,  ac- 
quired by  Desilu  last  January. 

Bache  &  Co.,  which  managed  the  offering, 
"preferred"  a  maximum  sale  to  each  pur- 
chaser of  not  more  than  100  shares  in  order 
to  effect  as  wide  a  public  distribution  as 
possible.  Stock  was  rationed  out  to  Bache's 
56  U.S.  branches  as  well  as  national  offices 
of  77  other  underwriting  companies. 

Proceeds  From  Filmways  Stock 
To  Go  Toward  Expansion  Program 

Filmways  Inc.,  New  York,  last  week  filed 
a  registration  with  the  Securities  &  Ex- 
change Commission  announcing  plans  to 
sell  140,000  shares  of  common  stock  (par 
value,  25  cents  each)  to  the  public.  The 
public  offering  price,  estimated  at  $4.75  per 
share  for  registration  purposes,  will  be  an- 
nounced later. 

The  firm  also  has  agreed  to  sell  16,000 
common  stock  purchase  warrants,  at  1  cent 
per  warrant,  to  its  underwriter,  S.  D.  Fuller 
&  Co.  The  warrants  entitle  the  holder  to 
purchase  one  share  for  each  warrant  held 
at  $5.25  prior  to  Dec.  31,  1963.  Martin 
Ransohoff,  Filmways  founder  and  president, 
is  selling  an  additional  14,000  shares  owned 
by  him. 

Filmways,  organized  in  1952,  principally 
is  engaged  in  producing  television  commer- 
cials, but  plans  to  produce  one  or  more  tv 
shows  in  the  future.  Proceeds  from  the 
stock  sale,  Filmways  told  the  SEC,  will  be 
used  in  the  following  manner:  outfitting  and 
equipping  of  additional  studio  facilities, 
$350,000;  purchase  of  additional  video  tape 
equipment  (the  company  now  owns  one 
Ampex  VTR),  $100,000;  expansion  of  sales 
and  production  facilities,  $75,000,  and 
$75,000  for  investment  in  tv  film  series. 

Broadcasting 


around 


the 


made  up  of  all-the-family  programming 
appeal  is  the  way  KFJZ  Radio  reaches  the 
largest  audience  in  the  Fort  Worth  Area. 


So  when  you  want  to  reach  and  sell  ALL 
Jpg^JJ^JjJ^T       the  family,  be  sure  you're  represented  inside 

KFJZ  Radio's  Ring  Around  the  Family.  It's 
the  way  to  sell  EVERYONE  in  the  Fort 
Worth  Area  on  Fort  Worth's  Number 
One  Station. 


KFJZ 


FORT  WORTH 


Sold  in  combination  with 
Radio  KJJF,  Dallas.  Represented  by  John  Blair  and  Co. 


Broadcasting 


December  8,  1958    *    Page  49 


 _____ 


Meet  the 
hare-apparent 

The  drumbeats  roll.  The  clarions  sound.  And  the  prophetic  notes 
of  the  November  Nielsen  echo  across  the  land. 

Harken  now  to  the  people's  will  —  and  herald  the  people's  cham- 
pion! For  the  Nielsen  returns  make  the  portent  clear:  the  television 
network  most  likely  to  succeed  to  the  Number  One  position  is 
youthful,  winsome  ABC.  Its  future  looms  regal.  Its  present,  for 
that  matter,  is  itself  little  short  of  majestic. 

Witness:  ABC  is  already  the  No.  1  network  on  three 
nights  of  the  week  —  Sunday,  Tuesday  and  Thursday  !* 

Witness:  For  nighttime  programming,  ABC  is  the  only 
network  whose  ratings  are  up  over  last  year  .  .  .  the  only 
network  whose  share  of  audience  is  up  over  last  year . . .  the 
only  network  whose  number  of  homes  is  up  over  last  year.* 

Witness :  Of  the  33  commonly  competitive  evening  half 
hours,  76%  of  ABC's  time  periods  are  enjoying  larger 
shares  of  audience.  Corresponding  figures  for  the  other 
two  networks,  42%  and  45%.f 

Witness:  Of  the  33  commonly  competitive  evening  half 
hours,  ABC  is  now  No.  1  in  twelve.  Another  network  also 
leads  in  twelve  —  while  the  third  network  is  first  in  only 
nine.f 

Our  competitors,  we'll  wager,  are  ready  to  crown  us. 

Source:  Nielsen's  1st  November  Reports  1958  vs.  1957,  Sunday  through  Saturday,  7:30- 
10:30  P.M.,  NYT. 

♦National  Report,  Average  Audience  per  minute  for  all  sponsored  evening  programs. 
tNielsen  Multi- Network  Area  (24  competitive  markets),  Share  of  Audience. 

ABC  TELEVISION 


FILM  CONTINUED 


CINE-CITY 

Cooperation  by  New  York  City  of- 
ficials has  resulted  in  the  issuance  of 
513  permits  for  New  York  location 
filming  in  the  first  10  months  of  1958, 
compared  with  297  permits  in  1957 
and  165  in  1956,  according  to  Wallace 
A.  Ross,  public  relations  representa- 
tive of  the  Film  Producers  Assn.  of 
New  York.  Mr.  Ross  told  a  meeting  of 
the  New  York  chapter  of  the  Academy 
of  Tv  Arts  &  Sciences  on  Nov.  13  that 
efforts  by  FPA  and  other  interested 
groups  to  encourage  film-producing 
in  New  York  have  paid  dividends.  He 
estimated  that  the  film  industry  in 
New  York  is  a  $'00  million  business, 
covering  more  than  25,000  workers 
in  the  production  of  tv  film  commer- 
cials and  feature,  industrial,  documen- 
tary, educational  and  other  non-thea- 
trical films. 


ON  CAMERA 

Desi.u  Productions  is  resuming  filming  of 
Grand  Jury  at  its  Gower  St.  Studios  in 
Hollywood.  Pilot  film,  made  some  six 
months  ago,  could  have  been  sold  but 
Desilu  refused  as  buyer  wanted  to  spot  it 
in  Monday  evening  network  time  period 
opposite  Desilu  Theatre  on  CBS-TV.  Plan 
now  is  to  make  four  more  episodes,  which 
will  be  shown  to  network  executives  for 
possible  start  in  January  as  replacement  for 
one  of  end-of-the-year  casualties.  Mort 
Briskin  is  producer  of  the  series  co-starring 
Lyle  Bettger  and  Harold  J.  Stone.  Alvin 
Ganzer  will  direct  two  of  four  programs. 

Bob  Sande  and  Larry  Green,  principals  in 
Sande  &  Greene  Productions,  Hollywood, 
have  been  assigned  to  write  and  produce 
Sea  Power,  new  public  service  tv  series  spon- 
sored by  the  U.  S.  Navy  League.  Assign- 
ment follows  award  of  Navy  Certificate  of 
Merit  for  their  first  navy  radio  and  tv 
series,  Weekend  Warriors.  Sea  Power  series, 
focussed  on  America's  naval  strength  in 
nuclear  age,  is  scheduled  to  go  into  immedi- 
ate production  for  tv  release  before  year's 
end. 

Screen  Gems  Inc.,  N.  Y.,  reports  production 


will  begin  in  early  1959  on  half-hour 
anthology  series,  planned  and  created  by 
SG  in  association  with  Writers  Guild  of 
America.  Following  are  first  nine  winning 
writers  and  teleplay  titles:  Barry  Trivers, 
"The  Shelter;"  Joanne  Court,  "King 
George;"  John  Mantley,  "There's  Room  in 
Heaven;"  Bruce  Geller,  "The  Duster;"  Rich- 
ard Hubler,  "First  Portrait;"  Stanley  Nlss, 
"One  Penny  for  Heaven;"  Robert  Presaell 
Jr.,  "The  Railing;"  N.  B.  Stone  Jr.,  "The 
Courtship,"  and  Willard  Wiener,  "A  Suit 
for  a  Stranger."  In  addition  to  regular  pay- 
ment, each  writer's  script  will  be  co~r>id"rrd 
for  trrand  prize  of  $10,000  for  anthology's 
best  play. 

John  Guedel  Productions  is  planning  to  film 
three  pilots  of  new  audience  participation 
show,  On  the  Go,  in  next  five  weeks.  Jack 
Linkletter,  21 -year-old  son  of  Art  Link- 
letter  who  was  master  of  ceremonies  of 
Haggis  Baggis  on  NBC-TV  last  summer, 
w.ll  star  in  new  series.  Irving  Atkin;  is 
executive  producer  of  On  the  Go.  William 
Kayden  will  produce  pilots,  with  Lloyd 
Gaines  as  director,  John  Alexander  as  as- 
sistant producer  and  Howard  Blake  and 
Jerry  Gollard  as  writers. 

Felix  Jackson,  producer  of  The  Third  Man 
tv  series  being  made  by  NTA  in  conjunction 
with  BBC,  is  in  London,  conferring  with 
Ronald  Waldman,  BBC's  business  manager 
for  tv  programs;  Vernon  Burns,  head  of 
NTA's  London  offices,  and  officials  of 
British  Lion  Studios,  where  19  episodes  of 
The  Third  Man  will  be  filmed,  beginning 
in  May,  1959,  after  first  20  installments  of 
series  have  been  made  in  Hollywood,  start- 
ing in  January. 

RANDOM  SHOTS 

Walter  Harrison  Smith  Productions,  New 

York  producer  of  educational  and  docu- 
mentary films  for  television,  moves  to  40  E. 
40th  St.,  New  York  16.  Telephone:  Murray 
Hill  3-5820. 

United  Artists  Corp.,  N.  Y.,  announces 
regular  quarterly  dividend  of  40  cents  per 
common  share,  payable  Dec.  26  to  stock- 
holders of  record  on  Dec.  12. 

Tv  Spot's  new  Commercial  Div.,  headed  by 
Sam  Nicholson,  has  moved  into  new  quar- 
ters at  1029  N.  Cole  Ave.,  Hollywood  38. 


FILM  SALES 

MCA's  Tv  Film  Syndication  Div.  announces 
purchase  of  its  l'brary  of  700  Paramount 
feature  films  by  WBBM-TV  Chicago,  rais- 
ing total  markets  sold  to  26. 

Zlv  Television  Programs,  N.  Y.,  reports  that 
Bo!d  Venture  sea-act'on  series  has  been 
sold  in  more  than  90  markets  first  month 
of  selling,  with  latest  sales  including  multi- 
market  purchase  by  Armour  &  Co.,  Chicago, 
throu  h  N.  W.  Ayer  &  Son,  Chicago,  in 
seven  major  cities  throughout  country. 

FILM  DISTRIBUTION 

FI?mlntro  Telefilm  Sales,  N.  Y.,  has  an- 
nounced it  has  acquired  distr'brtion  rigYs 
to  The  Big  Story  film  series  starring  Bur~ess 
Meredith.  According  to  Herman  Rush, 
Flamingo  president,  company  plans  to  pro- 
duce several  new  television  series  in  as- 
sociation with  Pyramid  Productions,  N.Y. 

Banner  Films  Inc.,  New  York,  has  s;gned 
agreement  with  International  Film  Distribu- 
tors, N.  Y.,  under  which  IFD  will  distribute 
35  feature  films  in  Banner  Package  and  78 
half-hour  ep  s?d°s  of  Nh^t  Court  series, 
throughout  world,  except  U.  S.  and  Canada. 
Banner  Films  will  continue  to  handle 
product  in  those  two  countries. 

Guild  Films  Co.,  N.  Y.,  announces  it  will 
syndicate  videotape  recordings  of  Atlantic 
Athletic  Corp.'s  Boston  wrestling  bouts,  cur- 
rently seen  on  WBZ-TV  Boston.  Billed  as 
Big  Time  Wrestling,  VTR  series  already 
has  been  sold  to  six  eastern  tv  stations. 

KLM  Royal  Dutch  Airlines'  16mm  color 
documentary  "Caribbean  Carousel,"  is  being 
offered  free  to  tv  stations  and  film  dis- 
tributors. Film,  which  was  awarded  prizes 
at  second  international  film  festival,  Italy, 
and  Vancouver  (B.  C.)  film  festival,  runs 
27  minutes  and  may  be  borrowed  from 
KLM  through  its  distributors,  Tribune 
Films,  141  E.  44th  St.,  N.  Y. 

George  Bagnall  &  Assoc.,  Beverly  Hills, 
Calif.,  announces  completion  of  distribu- 
tion deal  for  first  adventure  of  new  tv 
comic  strip  program  called,  Clutch  Cargo, 
produced  by  Cambria  Studios. 

United  States  Army  Pictorial  Center,  Long 
Island  City,  N.  Y.,  announces  availability 
of  "The  MacArthur  Story,"  latest  in  its  tv 
series,  The  Big  Picture.  Series  is  based  upon 
action  film  taken  in  combat,  in  overseas 
areas  and  in  training  camps.  Started  in  1951, 
The  Big  Picture  has  produced  more  than 
250  episodes  for  331  tv  outlets  regularly 
programming  series. 

Christian  Television  Mission  of  Joplin,  Mo., 
has  completed  13  half-hour  tv  programs  and 
is  offering  them  free  to  tv  stations.  Series, 
Homestead,  USA,  includes  hymns,  brief 
talks  or  Bible  readings  by  professional  artists. 
Series  made  by  Wide  World  Pictures  at  Uni- 
versal-International Studios,  under  produc- 
tion aegis  of  Dick  Ross.  KGO-TV  San  Fran- 
cisco and  WBKB  (TV)  Chicago  are  among 
stations  which  have  already  arranged  to 
broadcast  Homestead,  USA.  series. 


NIGHT  COURT  U.S.A. 


78  FILMED  HALF  HOURS 
AVAILABLE 


BANNER  FILMS,  INC. 

527  MADISON  AVE.  NEW  YORK,  N.Y. 

CALL  COLLECT       CHARLES  McGREGOR       PLAZA  5-4811 


Page  52    •    December  8,  1958 


Broadcasting 


THANK  YOU,  TIME  BUYERS! 

W  JAR-TV 'is  *°ck-°f-the-™ik  ™  PROVIDENCE ! 


-TV 


is  cock-of-the-walk 
in  station  coverage! 


WJAR-TV 

is  cock-of-the-walk 
in  news  coverage! 


WJAR-TV 

is  cock-of-the-walk 
in  feature  films! 


WJAR-TV 


is  cock-of-the-walk 
in  creative  programming! 


CHANNEL  10  •  PROVIDENCE,  R.I.  •  NBC  •  ABC  •  REPRESENTED  BY  EDWARD  PETRY  &  CO.,  INC. 


Broadcasting 


December  8,  1958    •    Page  53 


MEET  THE 


CAROLINA  TRIA 


SOUTH  CARQUN 


•  mammoth  market 
in  the  rich  southeast 
stretching  across 
62  counties  in  six  states! 


With  retail  sales  of  $1,848,670,000,*  the  Carolina  Triad  is  a 
'must  buy"  for  any  top  TV  schedule! 

PRIMARY  ABC -The  new  WLOS-TV  delivers  the  only  un- 
duplicated  VHF  network  service  to  the  entire  Carolina  Triad! 
Only  WLOS-TV  can  deliver  you  complete  coverage  of  this 
rich  triad  —  425,360  TV  homes  in  62  counties  of  six  states!  t 


6,089  feet  above  sea  level 
atop  Mt.  Pisgah 


MEET  IT- 
SELL  IT- 

PROFIT  FROM  IT- 
WITH  WLOS-TV 

towering  new  force  in 
Southeastern  TV 

*  Survey  of  Buying  Power 

Sales  Management  —  May,  1958 
t  #NCS  #3—  All  TV  Homes 


WLOS-TV 

Unduplicated  ABC  in 

ASHEVILLE  •  GREENVILLE 
SPARTANBURG 

WLOS  AM-FM 


Represented  by  Peters,  Griffin,  Woodward,  Inc. 
Southeastern  Representative:  James  S.  Ayers  Co. 


GOVERNMENT 

STERN  TO  TACKLE  BOSTON  CH.  5; 
ASKS  MIAMI  CH.  10  REVOCATION 

*  Florida  proposal,  however,  doesn't  seek  any  disqualifications 

•  Possible  ex  parte  influences  also  to  keynote  Boston  rehearing 


Judge  Horace  Stern  cleaned  up  one  re- 
hearing on  improper  off-the-record  con- 
tacts with  FCC  commissioners  last  week 
and  was  immediately  designated  to  hear 
another. 

The  retired  chief  justice  of  the  Pennsyl- 
vania Supreme  Court  handed  down  his 
initial  decision  in  the  Miami  ch.  10  case 
on  Monday.  On  Thursday  the  Commission 
assigned  him  to  hear  the  Boston  ch.  5  case. 

Both  cases  involve  charges  of  ex  parte 
discussions  with  FCC  commissioners  by 
parties  to  the  tv  hearings. 

In  the  Miami  ch.  10  case,  Judge  Stern 
found  that  former  FCC  Comr.  Richard  A. 
Mack  should  have  disqualified  himself,  and 
therefore  recommended  that  the  FCC  re- 
voke the  grant  to  National  Airlines.  He 
found  that  both  National  Airlines  and 
WKAT  Inc.  (A.  Frank  Katzentine)  had 
engaged  in  behind-the-scenes  conversations 
with  Mr.  Mack,  but  he  did  not  recommend 
that  they  be  disqualified.  He  also  found 
that  North  Dade  Video  Inc.,  a  third  appli- 
cant in  the  original  Miami  ch.  10  hearing, 
was  not  guilty  of  ex  parte  contacts,  although 
he  termed  "imprudent"  the  action  of  North 
Dade  special  counsel  Robert  F.  Jones  in 
submitting  a  document  favoring  his  client 
to  Comr.  T.A.M.  Craven. 

The  parties  in  the  Miami  case  have  30 
days  to  file  exceptions  to  Judge  Stern's  initial 
decision.  Thereafter,  oral  argument  will  pre- 
s^mab'y  be  requested  and  held  before  the 
FCC,  and  a  final  decision  on  the  wire-pull- 
ing issues  will  be  forthcoming  from  the 
Commission.  This  will  have  to  be  submitted 
to  the  U.S.  Court  of  Appeals,  since  that 
court  still  has  jurisdiction  in  the  case. 

Four-Way  Hearing  Likely  •  If  the  FCC 
commissioners  go  along  with  Judge  Stern, 


and  the  court  approves,  a  further  hearing 
among  all  four  applicants  is  believed  cer- 
tain. L.B.  Wilson  Inc.  (WCKY  Cincinnati) 
is  the  fourth  applicant.  There  was  no  find- 
ing of  taint  against  L.B.  Wilson  by  Judge 
Stern. 

Judge  Stern's  recommendation  that  none 
of  the  applicants  be  completely  disqualified 
caused  comment.  Both  the  Justice  Dept., 
which  participated  as  amicus  curiae,  and 
the  FCC's  special  staff  recommended  that 
both  WKAT  and  National  Airlines  be  dis- 
qualified. The  FCC  staff  also  recommended 
that  North  Dade  be  disqualified. 

Actually  Judge  Stern  recommended  that 
the  activities  of  both  WKAT  and  National 
Airlines  be  considered  adversely  in  consider- 
ing their  character  qualifications. 

There  was  still  some  talk  that  the  Com- 
mission might,  when  it  reopens  the  case 
after  its  final  decision  is  promulgated,  con- 
sider opening  Miami  ch.  10  to  new  appli- 
cants. Last  Thursday,  it  was  reported  that 
a  Miami  group  headed  by  Charles  H.  Cran- 
don,  former  County  commissioner,  planned 
to  apply  if  the  ch.  10  grant  is  withdrawn 
from  National  Airlines.  The  group  has 
agreed  to  put  up  $1  million,  it  was  said. 

The  Boston  ch.  5  case  was  remanded 
to  the  FCC  for  investigation  of  off-the- 
record  contacts  by  the  appeals  court  last 
July  [Government,  Aug.  4].  During  hear- 
ings before  the  House  Legislative  Over- 
sight Committee,  it  was  testified  that  some 
of  the  parties  had  approached  both  former 
Comr.  Mack  and  former  FCC  Chairman 
George  C.  McConnaughey.  The  court,  how- 
ever, specifically  upheld  the  FCC's  decision 
in  granting  the  Boston  ch.  5  to  WHDH  Inc. 
(Boston  Herald-Traveler). 

In  its  notice  last  week  the  Commission 


ordered  the  rehearing  to  determine  (1) 
whether  any  commissioner  should  have  dis- 
qualified himself,  (2)  whether  any  person  or 
persons  influenced  or  attempted  to  influence 
any  member  of  the  Commission  outside 
regular  judicial  processes,  (3)  whether  any 
party  knew  of  such  misconduct,  (4)  whether 
the  grant  was  void  originally,  or,  if  not, 
whether  it  is  voidable  by  reason  of  the  dis- 
qualification of  a  commissioner,  and  (5) 
whether  the  conduct  of  any  party  if  not  an 
absolute  disqualification  reflects  adversely 
on  its  character. 

Participants  Notified  •  In  line  with  the 
court's  order,  the  Commission  notified  the 
Dept.  of  Justice  and  listed  the  parties  who 
would  participate  as  WHDH  Inc.,  Greater 
Boston  Television  Corp.,  Massachusetts  Bay 
Telecasters  Inc.  and  Allen  B.  DuMont  Labs. 
Inc. 

Comr.  Craven  took  no  part  in  the  delib- 
erations of  the  Commission  leading  to  the 
issuance  of  this  order.  He  had  abstained  in 
the  original  1957  vote  when  the  grant  was 
made  to  WHDH  by  four  to  two.  Favoring 
WHDH  were  Messrs.  McConnaughey, 
Mack,  John  C.  Doerfer  and  Robert  E.  Lee. 
Comrs.  Rosel  H.  Hyde  and  Robert  T.  Bart- 
ley  dissented.  A  hearing  examiner  had  rec- 
ommended that  ch.  5  be  awarded  to  Greater 
Boston  Television  Corp. 

The  Commission  asked  the  parties  to  file 
intention  to  participate  by  Dec.  15.  It  also 
said  it  would  entertain  motions  to  hold  the 
hearings  outside  of  Washington. 

Judge  Stern's  decision  was  simple — almost 
to  the  extreme. 

He  found  that  Comr.  Mack  should  have 
disqualified  himself,  and  therefore  that  the 
February  1957  final  decision  in  favor  of 
National  Airlines  was  void. 

He  also  determined  that  although  WKAT 
and  National  Airlines  were  guilty  of  the  im- 
propriety of  attempting  to  influence  Comr. 
Mack  outside  the  record,  this  was  not  an 
absolute  disqualification  (which  would  have 
meant  dismissing  their  application),  but 
only  a  relative  disqualification  which  the 
Commission  must  take  into  account  in  any 
further  proceedings. 

Judge  Stern  also  found  North  Dade  Video 
Inc.  not  guilty  of  any  impropriety  in  hiring 
former  FCC  Comr.  (and  former  Congress- 
man) Robert  F.  Jones,  but  did  find  "impru- 
dent" Mr.  Jones'  action  in  sending  Comr. 
T.A.M.  Craven  a  copy  of  a  document  favor- 
ing North  Dade. 

L.B.  Wilson  Inc.,  the  fourth  applicant, 
came  out  with  clean  hands;  Judge  Stern 
found  no  improprieties  in  its  activities. 

The  key  finding  by  Judge  Stern  was  con- 
tained in  his  second  conclusion:  That  Comr. 
Mack  not  having  disqualified  himself,  the 
award  of  ch.  10  to  Public  Service  Television 
Inc.  was  voidable  and  should  be  revoked 
and  set  aside  "because  the  applicant  did  not 
have  a  hearing  before  an  impartial  tri- 
bunal. .  .  ." 

Judge  Stern's  failure  to  disqualify  the 
applicants  was  in  direct  opposition  to  the 
recommendations  of  the  Dept.  of  Justice 
and  the  FCC's  general  counsel  staff. 

Both  had  asked  the  special  hearing  ex- 
aminer to  revoke  not  only  the  grant  to 
National  Airlines,  but  also  to  disqualify 


STERN  DECISION  QUALIFIED 


Judge  Stern  on  accepting  gifts  and 
favors : 

"It  may  not  be  amiss  to  interpolate  that 
all  this  does  not  mean,  of  course,  that 
any  and  every  gift  to  a  person  in  public 
office  is  necessarily  to  be  condemned  as 
unethical  and  improper.  It  naturally  de- 
pends on  all  the  attending  circumstances, 
such  as  the  degree  of  friendship;  family 
or  other  relationship  between  the  parties; 
the  magnitude  of  the  gift;  the  likelihood 
or  reasonable  possibility  of  the  donor 
seeking,  or  at  least  welcoming,  official 
favors  in  return;  the  donee  being  in  an 
office  where  he  would  be  able  to  grant 
such  favors.  .  .  ." 

Judge  Stern  on  the  question  of  absolute 
disqualification: 

"It  would  seem  clear,  therefore,  that, 
since  the  'public  interest,  convenience, 
and  necessity'  is,  by  statute  and  decision, 
the  proper  and  indeed  the  supreme  de- 
terminant in  such  cases,  there  is  not  any 


edict  or  rule  of  law  prescribing  an  ab- 
solute, automatic  disqualification,  in  all 
future  proceedings  in  the  case,  of  appli- 
cants guilty  of  any  wrongdoing.  It  might 
be  possible,  for  example,  to  find  in  a  case 
that  an  applicant  guilty  of  misconduct — 
after  full  consideration  by  the  Commis- 
sion of  all  relevant  factors,  financial, 
technical,  experience,  planning  and  the 
numerous  other  requisite  qualifications 
that  enter  into  the  question  but  including 
also  consideration  of  the  misconduct  itself 
as  adversely  reflecting  upon  the  character 
of  the  applicant  and  as  hereinafter  dis- 
cussed— would  nevertheless  be  the  party 
that  would  furnish  the  best  television 
service  in  all  its  important  purposes  of 
education  and  information,  to  the  people 
of  the  community  in  which  the  station  was 
to  operate,  and  thereby  best  serve  the 
'public  interest,  convenience  and  neces- 
sity.'. .  ." 


Page  56    •    December  8,  1958 


Broadcasting 


WKAT  and  Public  Service.  The  Commis- 
sion staff  had  also  asked  for  the  disqualifi- 
cation of  North  Dade  Video  Inc. 

The  Dept.  of  Justice  had  asked  for  a 
clear-cut  ruling  that  any  ex  parte  contact 
with  a  commissioner  be  automatically  dis- 
qualifying both  for  the  Commissioner  and 
the  applicant. 

Judge  Stern  did  not  make  any  finding  on 
the  vote  of  former  Chairman  George  C. 
McConnaughey.  There  had  been  testimony 
that  Mr.  McConnaughey  had  been  ap- 
proached behind  the  scenes  to  vote  for  one 
of  the  applicants. 

Clean  Bill  •  In  his  21 -page  decision  Judge 
Stern  emphasized  that  none  of  the  present 
FCC  is  involved  in  the  charges.  He  also 
termed  "particularly  reprehensible"  the  fact 
that  secret  approaches  were  made  to  Comr. 
Mack  during  the  "critical  period,"  begin- 
ning from  the  time  the  examiner's  initial 
decision  was  issued,  March  1955,  until  the 
final  Commission  decision  was  issued,  Feb. 
7,  1957. 

Commissioners,  in  the  exercise  of  their 
judicial  duties — as  distinguished  from 
"merely  administrative"  duties — are  "to  all 
intents  and  purposes  quasi-judges,  and  ac- 
cordingly should  be  bound  by  the  same 
legal,  ethical  and  professional  rules  as  those 
by  which  judges  are  governed,"  Judge  Stern 


FTC  HOMEWORK: 

Broadcasters  are  going  to  hear  a  lot  more 
about  and  from  Charles  Amos  Sweeney,  the 
new  chief  of  the  Federal  Trade  Commis- 
sion's radio-tv  advertising  unit. 

The  ebullient  Ohioan  last  week  was  ap- 
pointed to  head  the  FTC's  broadcasting 
monitoring  office.  He  succeeds  the  unit's 
first  chief,  Harold  Scott,  who  was  reassigned 
to  the  FTC's  Small  Business  division. 

Actually  Mr.  Sweeney  has  been  acting 
chief  of  the  radio-tv  unit  since  September. 

The  first  evidence  of  the  dynamism  of  the 
new  radio-tv  chief  was  contained  in  the  same 
announcement  that  reported  his  appoint- 
ment: A  stepped  up  drive  against  question- 
able advertising  on  the  air,  using  the  more 
than  350  professional  staff  members  of  the 
FTC.  These  are  being  asked  to  feed  Mr. 
Sweeney  and  his  staff  (of  four)  tips  on  pos- 
sible violations  as  they  listen  and  view  radio 
and  tv  in  their  own  homes  or  elsewhere. 

The  radio-tv  monitoring  group  was  acti- 
vated in  1956,  following  an  outcry  against 
"deceptive"  advertising  on  the  air.  This  came 
most  heavily  from  members  of  Congress. 
Earlier  this  year  the  unit  installed  broadcast 
receiving  equipment  and  recording  appara- 
tus to  help  it  in  its  function  of  screening  the 
commercial  content  of  broadcasting  [Gov- 
ernment, April  14]. 

Mr.  Sweeney  thinks  the  broadcast  indus- 
try and  the  FTC  can  work  closer  together 
than  ever  before.  This  is  predicated  on  the 
FTC's  issuance  during  the  last  few  months 
of  advertising  guides  on  a  variety  of  subjects 
(tires,  pricing,  cigarettes). 

"With  these  guides  broadcasters  can  do 

Broadcasting 


remarked.  This  means,  he  emphasized,  no 
behind-the-scenes  contacts  and  no  gifts. 

Bolstering  this  attitude,  Judge  Stern 
quoted  canons  of  the  American  Bar  Assn.; 
Sir  Edward  Coke,  Lord  Chief  Justice  of 
England  in  the  17th  Century;  the  Bible 
(Deuteronomy,  16:19);  the  Roman  phil- 
osophers Seneca  and  Martial,  and  the  He- 
brew philosopher  Saadi. 

Discussing  the  activities  of  emissaries  of 
WKAT,  Judge  Stern  said: 

"All  of  those  thus  named — persons  to 
whom  Mack  was  obligated  by  reason  of 
friendship  or  political  support  or  both — 
actually  sought  his  vote  for  WKAT  how- 
ever vigorously  both  he  and  they  denied 
that  they  asked  him  for  it  in  so  many  words. 
Une  would  have  to  be  quite  naive  to  accept 
as  a  fact  that  they  urged  him  only  to  decide 
the  case  on  the  merits — a  request  that 
would  properly  have  merited  resentment 
as  implying  a  lack  of  confidence  in  his 
judicial  integrity.  Mack  certainly  knew 
what  was  being  asked  of  him." 

The  activities  of  Thurman  A.  Whiteside, 
Comr.  Mack's  benefactor  and  friend,  was 
"with  the  knowledge  and  sanction  of  An- 
derson, Scott  and  Baker,"  Judge  Stern 
ruled,  "a  sanction  which,  if  not  expressed 
in  conventional  terms  or  embodied  in  a  for- 
mal agreement  of  employment,  was  cer- 


tainly implied  and  so  understood  by  White- 
side." Messrs.  Robert  H.  Anderson  and 
Paul  R.  Scott,  members  of  Miami  law  firm 
representing  National  Airlines,  and  George 
T.  Baker,  president  of  National  Airlines, 
had  maintained  that  they  tried  to  hire  Mr. 
Whiteside,  but  that  he  refi'sed.  Thus,  they 
claimed,  Mr.  Whiteside's  involvement  with 
Mr.  Mack  was  on  his  own. 

Imprudence  •  In  referrng  to  Mr.  Jones 
on  Capitol  Hill  Judge  Stern  said  there  was 
nothing  wrong  in  the  attempt  to  prohibit 
the  grant  to  National  Airlines  through 
legislation  of  a  general  public  policy.  But 
Judge  Stern  found  that  Mr.  Jones  acted 
imprudently  although  "not  ill-intentioned," 
in  sending  to  Comr.  Craven  the  document 
he  had  prepared  in  favor  of  North  Dade. 

Mr.  Jones  had  been  hired  by  some  North 
Dade  stockholders  unbeknownst  to  its  reg- 
ular counsel,  to  interest  Congress  in  legis- 
lating against  an  airline  owning  a"tv  station. 

The  award  of  a  tv  channel  is  not  a 
"prize"  to  one  or  another  of  rival  appli- 
cants, Judge  Stern  stated,  for  his  or  its  own 
sake.  "[It  is  for  the  purpose]  of  serving  the 
transcendent  interest  of  the  public  by  ob- 
taining the  one  best  qualified  to  satisfy 
the  needs  and  promote  the  welfare  of  the 
community  in  wh;ch  the  station  is  to  op- 
erate," the  judge  said. 


MORE  WATCHDOGS  OVER  RADIO-TV 


NEW  RADIO-TV  CHIEF:  FTC  has  a  Sweeney 
to  tell  it  to. 

a  much  better  job  of  policing  copy,"  Mr. 
Sweeney  observed  the  other  day  in  an  in- 
terview with  Broadcasting.  "I'm  sure  radio 
and  tv  broadcasters  want  to  help  keep  the 
good  name  of  advertising  clean,  and  these 
guides  are  established  for  that  very  pur- 
pose." 


What  gives  Mr.  Sweeney  his  enthusiastic 
belief  he  will  have  aid  in  his  new  job  is  the 
reaction  of  industry  leaders  to  the  FTC's 
latest  guide — on  pricing. 

Early  in  November,  Harold  E.  Fellows, 
NAB  president,  wrote  to  John  W.  Gwynne, 
FTC  chairman,  saying: 

"I  am  sure  that  the  Commission  can 
count  on  the  full  support  of  the  broadactsing 
industry  in  its  effort  to  encourage  adver- 
tisers to  comply  voluntarily  with  the  law  on 
price  advertising.  Radio  and  television  mem- 
bers of  this  Association  are  deeply  con- 
cerned with  integrity  in  advertising."  Mr. 
Fellows  referred  to  the  fact  that  the  NAB's 
radio  and  tv  codes  already  treat  the  problem. 

The  pricing  guide  also  received  support 
from  the  American  Newspaper  Publishers 
Assn.,  the  Advertising  Federation  of 
America,  and  other  groups. 

The  announcement  of  Mr.  Sweeney's  ap- 
pointment also  contained  notice  that  the 
more  than  350  FTC  professional  employes 
s  (in  Washington  and  in  its  field  offices — 
located  in  New  York,  Chicago,  Cleve- 
land, Atlanta,  Kansas  City,  New  Orleans, 
San  Francisco,  Seattle)  would  be  expected 
to  furnish  the  Commission  with  informa- 
tion about  questionable  advertising  dis- 
covered during  the  course  of  their  personal 
viewing  at  home  or  elsewhere. 

This  is  predicated  on  the  assumption  that 
FTC  staffers  are  always  on  duty — "like 
a  policeman,"  an  FTC  spokesman  explained. 

FTC  staffers  had  been  used  for  this  pur- 
pose before,  but  it  was  assigned  work.  Ac- 
cording to  last  week's  interpretation,  this 

December  8,  1958    •    Page  57 


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GOVERNMENT 


CONTINUED 


will  be,  henceforth,  part  of  their  daily  work. 

Before  the  establishment  of  the  radio-tv 
unit,  FTC  guardians  screened  commercials 
through  continuity  scripts.  The  FTC  re- 
quests non-affiliated,  independent  radio  and 
tv  stations  to  furnish  commercial  scripts  four 
times  a  year;  networks  furnish  this  infor- 
mation each  month.  The  radio-tv  unit  also 
scrutinizes  newspaper  and  magazine  ads. 

With  the  establishment  of  the  radio-tv 
"listening-watching  post,"  the  FTC  found  it 
could  not  only  read  the  copy,  but  could 
catch  the  voice  inflections  and  the  nuances 
implied  through  gestures  and  mannerisms 
through  on-the-air  checks.  This  is  done  by 
requesting  from  Washington  stations  film 
clips  of  commercials  which  have  come  un- 
der scrutiny.  If  the  Washington  stations  do 
not  have  this,  FTC  requests  the  clip  from 
other  stations  elsewhere  in  the  country. 

The  greying  but  athletically  trim  Mr. 
Sweeney  was  born  in  Michigan  in  1908,  but 
was  raised  in  Toledo,  Ohio.  He  came  to 
Washington  in  1930,  working  as  a  clerk  in 
the  FBI  and  studying  law  at  night.  He  re- 
ceived an  LL.B.  in  1935  from  George  Wash- 
ington U.,  and  an  M.P.L.  and  LL.M  from 
National  U.,  in  1939.  He  joined  the  FTC  in 
May  1935.  From  1938  to  1950  he  was  with 
the  Bureau  of  Stipulations.  Beginning  in 
1950  he  was  assistant  chief  of  the  Bureau 
of  Investigation,  and  in  1954  he  was  made  a 
project  attorney  specializing  in  food  and 
drug  cases. 

Mr.  Sweeney  served  in  the  Coast  Guard 
during  World  War  II,  returning  to  civilian 
life  as  a  commander.  Most  of  his  Coast 
Guard  service  was  in  the  Pacific.  He  is  pres- 
ident of  the  Coast  Guard  Chapter,  Reserve 
Officers  Assn.  He  is  married  to  the  former 
Elizabeth  Klar  of  Indiana,  has  two  daughters 
and  four  grandchildren.  The  Sweeneys  live 
in  Arlington,  Va. 

WJMR-TV  Asks  to  Use  Ch.  13 
At  Close  of  Ch.  12  Experiment 

WJMR-TV  New  Orleans,  ch.  20  outlet 
which  has  been  ordered  to  cease  its  experi- 
mental operation  on  ch.  12  by  next  Jan.  1, 
asked  the  FCC  last  week  for  special  tempo- 
rary authorization  to  operate  on  ch.  1 3  until 
the  contest  for  that  frequency  in  Biloxi, 
Miss.,  is  resolved. 

The  FCC  canceled  WJMR-TV's  experi- 
mental operation  on  ch.  12,  on  which  it 
duplicates  the  programs  of  its  assigned  ch. 
20  [Government,  Nov.  3],  after  an  FCC 
hearing  required  by  an  appeals  court  man- 
date [Government,  May  26].  The  court 
had  heeded  a  claim  by  WJTV  (TV)  Jack- 
son, Miss.  (ch.  12),  that  WJMR-TV  was 
not  proposing  a  bona  fide  experiment. 

The  Commission's  award  of  ch.  13  in 
Biloxi  (less  than  100  miles  from  New 
Orleans)  to  Radio  Associates  Inc.  was  re- 
manded by  an  appeals  court  for  partial 
rehearing  [Government,  Sept.  22].  WJMR- 
TV  said  last  week  that  it  appears  a  substan- 
tial period  will  elapse  before  the  FCC  de- 
cides if  Radio  Associates  or  competing 
WLOX  Biloxi  gets  ch.  13  and  added  that  if 
the  New  Orleans  station  is  not  allowed  to 
operate  on  ch.  13  the  "highly  significant  ex- 
perimental aspect  of  the  station's  operation 
will  be  lost  or  interrupted  indefinitely. 


Page  60    •    December  8,  1958 


Broadcasting 


This  ad  ran  as  a  full  page  in  Tht>  ,  . 


THANK  YOU 


^  Q  ^  ^  ^  %  ^      ^  l^ 


JACKSONVILLE! 


one  short  m 


onth  you've  pot 


FIRS! 

in  radio  audience. 


Here  are  the  voices  of  WMBR 


i  shown  above,  (eft  fo  n'ghf 


•ON  SMITH 

WMM  N*m  Diroetof 

larry  Patrick 

WMM  N»*»  Editor 
ARTHUR  GODFRIY 

MoMhrwFri.  10  W  11  AM 

TOM  LO0UI 


ROtERT  Q.  LIWIS 

Mon.  fh/v  Fri.  8  to  8.30  F« 

CHARUS  SCHON 

WMM  H0 .Moil»r 

DOUG  fOWARDS 

Mon.  rhrv  Fri.  7,35  FM 
DICK  STRATTON 


WMM  l#toriol  ImmkIi  OirocW      WMM  Stwti  Dwotfof 


PAUL  MILLS 

WMM  N«wtcai*« 
LOWILL  THOMAS 

Mon.  thru  Fri.  6  45  to  7  PM 

JIMMII  HARPtR 

Mon.  ftiru  Sat.  A  to  10  AM 
■DWARD  R.  MURROW 

Man.  thru  Fri.  7.4  J  to  «  FM, 


JACK  MOCK 

Man.  itwvFri  11:05  to  12  He 
TOMMY  HARPtR 
Man.  Hint  Fri.  3,30  to  6  FM 
RORIRT  TROUT 
Sundayt  TO  AM,  1 2  Moo*.  5  FMj 
RKK  HOLUSTB 

Man.  ffcrv  Sot.  1,33  to  10.45  FlJ 


Here's  why  we're  23%  ahead* 
of  our  nearest  competitor! 

it  WMBR  has  Florida's  most  complete  radio  news  bureau 
. . .  geared  to  bring  you  all  the  local  news  when  it  happens 
plus  up-to-the-minute  world  news  from  the  global  facilities 
of  the  Columbia  Broadcasting  System. 
it  WMBR  has  Jacksonville's  best  team  of  announcers. 
Hear  the  Harper  Boys— Jimmy  in  the  morning,  Tommy  in 
the  afternoon— Rick  Hoi  lister  at  night— Jack  Mock  at  mid- 
day and  on  weekends. 

it  WMBR  is  the  only  Jacksonville  radio  station  with  the 
courage  to  express  opinions  on  local  issues. 
it  WMBR  has  Jacksonville's  best  cash-awarding,  fun- 
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from  "WMBR  Dollars"! 

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it  WMBR  brings  you  the  best  in  radio  entertainment . . . 
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nationally  by 

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*  COMPANY 


Broadcasting 


December  8,  1958    •    Page  61 


GOVERNMENT  continued 


NINE'S  A  CROWD 

When  conflicting  applications  are 
filed  with  the  FCC  a  hearing  is  held. 
When  nine  conflicting  applications  are 
filed  a  big  hearing  is  held.  The  Com- 
mission has  announced  such  a  hearing 
on  various  am  requests  in  California. 
The  applicants  and  their  applications: 

Gralla  and  Gralla,  Tujunga,  for  a 
new  outlet  on  840  kc,  250  w,  day; 
KIEV  Glendale,  which  wants  a  power 
boost  from  250  w  to  10  kw,  remaining 
on  870  kc,  day;  South  Coast  Broad- 
casting Co.,  Laguna  Beach,  for  a  new 
station  on  890  kc,  1  kw,  day;  South- 
land Communications  Co.,  Anaheim, 
for  900  kc  with  250  w,  directional  an- 
tenna, day;  J.J.  Flanigan,  Fontana,  for 
830  kc,  1  kw,  day;  Gordon  A.  Rogers, 
Colton,  for  860  kc,  5  kw,  directional 
antenna,  day;  San  Luis  Rey  Broadcast- 
ing Co.,  Newport  Beach,  for  820  kc, 
500  w,  direetional  antenna,  day;  Up- 
land Broadcasting  Co.,  Upland,  for 
900  kc,  250  w,  directional  antenna, 
day,  and  Robert  Burdette  &  Assoc., 
West  Covina,  for  900  kc,  500  w,  direc- 
tional antenna,  day. 


74e  ZW  Sell  Sfowt! 

Bell-loving  Iowa  has  tipped  his 
audience  a  mammoth  150%. 


»  *7ote  up,  t6c 

tu&ole  dciuf 

Fully  40%  more  men.  women  and 
\  teenagers  are  spending  their  listening 
P    hours  with  KSO.  And  we're  handing 
over  this  ever-booming  audience  to  our 
ever-happy  advertisers  at  lowest  CPM  in 
KSO  history  —  as  low  as  $.73  per 
Mmmmmm. 


THAT'S  WHY  IN  DES  MOINES  IT'S 


LARRY  BENTS0N  TONY  M0E  JOE  FLOYD 

President        Vice-Pres.-Gen.  Mgr.  Vice-Pres. 


Ready  War  News  Pool 
Asked  by  Bartholomew 

Creation  by  the  armed  services,  broad- 
casters and  the  press  of  a  reserve  corps  of 
war  correspondents  ready  to  go  into  action 
at  the  outbreak  of  any  future  major  war 
was  proposed  last  week  by  Frank  H.  Bar- 
tholomew, president  of  United  Press  Inter- 
national. 

Mr.  Bartholomew,  who  had  just  returned 
from  visits  of  several  days  each  with  the 
Strategic  Air  Command  and  aboard  an 
aircraft  carrier  at  sea,  made  his  suggestion 
in  off-the-cuff  remarks  during  an  address  to 
the  annual  conference  of  Navy  public  in- 
formation offices  in  Washington  last  Mon- 
day (Dec.  1). 

Correspondents  in  such  a  pool  would  be 
kept  abreast  by  the  armed  services  on  new 
developments  in  rapidly-changing  weapons 
of  war  and  fighting  techniques.  The  cor- 
respondents, in  turn,  would  keep  the  serv- 
ices informed  on  the  requirements  of  the 
various  media  for  quick  and  effective  cover- 
age of  warfare. 

Mr.  Bartholomew  said  he  feels  newsmen 
would  be  completely  unprepared  if  the 
U.S.  suddenly  found  itself  in  a  conflict. 
He  thought  public  information  officers  of 
the  armed  services  must  meet  the  demands 
of  all  news  media — radio-tv,  wire  news 
services,  newspapers,  magazines  and  news- 
reel — for  speed  and  accuracy;  that  news 
media  must  be  able  to  depend  on  the  ac- 
curacy of  news  announcements  from  the  be- 
ginning and  in  follow-ups.  The  military 
must  also  meet  the  demands  of  news  media 
for  speed  since  this  is  an  essential  require- 
ment of  their  production  or  transmission 
function,  he  said. 

He  said  such  a  corps  of  war  correspond- 
ents— fully  accredited  by  the  military  and 
the  various  news  media — should  be  subject 
to  voluntary  policing  to  weed  out  non- 
eligible  or  fringe  reporters  not  directly  or 
seriously  concerned  with  reporting  the 
events  involved.  He  suggested  a  system  of 
courses  or  study  sessions  to  instruct  cor- 
respondents on  new  methods  and  machines, 
adding  that,  in  return,  correspondents  with 
previous  war  experience  could  teach  the 
military  much  about  how  to  deal  with  news 
media. 

Mr.  Bartholomew  also  said  the  armed 
services  must  end  the  practice  of  withhold- 
ing "bad  news,"  which  should  be  released 
as  quickly  as  possible  and  the  file  thus 
closed  on  it  sooner.  He  also  urged  the  Navy 
public  information  officers  to  cut  down  on 
the  flood  of  prepared  news  "handouts"  and 
to  get  their  commanding  officers  to  hold 
more  news  conferences. 

FCC  Wants  Uhf  Curbs  Kept 

The  FCC  has  proposed  to  continue  until 
Dec.  31,  1960,  the  present  restrictions  on 
radiation  from  uhf  television  receivers  to 
1,000  uy/m  at  100  ft.  More  stringent  limita- 
tions, 500  uv/m  at  100  ft.,  were  due  to  go 
into  effect  Dec.  31  this  year,  but  a  one- 
year  extension  was  requested  by  Electronic 
Industries  Assn.  FCC  asked  for  comments 
on  this  proposed  rule-making  by  Dec.  11. 
It  also  cautioned  that  radiation  from  vhf  re- 
|  ceivers  continues  to  be  500  uv/m  at  100  ft. 


Set  Stereophonic  Standards, 
Philco  Corp.  Asks  Commission 

Philco  Corp  last  week  asked  the  FCC  to 
begin  rulemaking  aimed  at  adopting  stereo- 
phonic transmission  standards  for  "com- 
patible" am  broadcasting.  The  set-making 
firm  offered  for  adoption  its  own  proposed 
standard,  together  with  a  description  of 
modulator  systems  is  has  used  in  lab  tests 
with  regular  (monophonic)  am  sets,  stereo 
am  sets  and  a  miniature  stereo  transmitter. 

Philco,  which  owns  no  broadcast  stations, 
said  its  system  is  now  ready  for  field  testing 
and  that  it  will  cooperate  with  any  am  broad- 
cast station  or  the  FCC  engineering  staff  to 
that  end.  Philco  said  it  also  will  be  glad  to 
cooperate  with  the  proposed  National  Stereo 
Radio  Committee,  (see  page  74). 

The  Philadelphia  firm  asked  the  FCC  to 
indicate  specific  technical  data  it  would  re- 
quire for  consideration  of  the  Philco  peti- 
tion for  a  field  test  and  whether  stations  need 
additional  licenses  to  carry  ojiit  such  a  test. 

Philco  said  stereo  receivers  are  relatively 
simple  to  construct  to  produce  "full  sub- 
jective stereophonic  effects,"  while  they  re- 
tain the  advantage  of  dual  speaker  present- 
ment of  monophonic  broadcasts.  During 
stereo  broadcasts,  present  monophonic  re- 
ceivers would  perform  without  noticeable 
difference  as  to  sensitivity,  distortion,  signal- 
to-noise  ratio  and  fidelity,  and  would  not 
lose  "any  of  the  information  present  in  either 
track  of  the  stereo  signal,"  Philco  added. 

The  .FCC  has  received  ncj  proposals  for 
rulemaking  on  stereophonic  am  broadcast 
standards.  Harkins  Radio  Inc.  last  April 
asked  for  rulemaking  to  set  up  standards  for 
fm  multiplexing  to  achieve  stereo  broadcasts 
[Government,  April  28].  Stereo  broad- 
casting on  fm  is  covered  in  the  FCC's  in- 
quiry into  the  possibility  of  additional  uses 
of  fm  multiplexing  [At  Deadline,  July  7]. 


Page- 62    •    December  8,  1958 


Broadcasting 


CBS  Foundation  Inc. 
News  and  Public  Affairs 
Fellowships  for  1959-1960 


CBS  Foundation  Inc.  has  established  at  Columbia  University 
in  New  York  a  group  of  one-year  CBS  Foundation  Felloiu- 
ships,  for  eligible  persons  engaged  in  news  and  public  affairs 
in  the  radio  and  television  field.  The  Fellows  will  have  all 
University  expenses  paid  and  in  addition  ivill  receive  a 
stipend  designed  to  cover  living  and  other  necessary  costs 
during  the  fellowship  year.  Eight  fellowships  are  offered 
for  1959-1960. 

Purpose  of  the  Fellowships 

CBS  Foundation  Inc.  has  established  the  fellowships  to  offer  a  year 
of  study  for  men  and  women  engaged  in  Radio-TV  news  and  public 
affairs  who  show  promise  of  greater  development  and  who  seem 
most  likely  to  benefit  from  the  study  year  provided. 

The  fellowships  make  it  possible  for  a  holder  to  pursue  credit  or 
non-credit  courses  of  his  own  choosing  from  the  wide  curriculum 
of  Columbia  University.  The  courses  chosen  should  be  those  w  hich, 
in  the  opinion  of  the  Fellow  and  with  the  advice  of  a  University 
representative,  can  contribute  most  advantageously  to  a  broaden- 
ing and  strengthening  of  his  background  for  continued  work  in 
news  and  public  affairs.  The  courses  would  not.  therefore,  be  lim- 
ited to  any  general  field;  they  might  range  across  such  varied  fields 
as  diplomatic  history,  economics,  modern  languages.  Far  F^aslern 
affairs,  political  science,  labor  relations,  nuclear  science,  etc. 

In  addition  to  the  study  program,  CBS  Foundation  Fellows  will 
meet  from  time  to  lime  as  a  group  to  hear  invited  speakers  on 
subjects  related  to  the  news  and  public  affairs  field  and  to  discuss 
these  subjects  with  them;  and  they  will  be  invited  from  lime  to 
time  to  observe  and  discuss  news  and  public  affairs  programs  and 
techniques  at  CBS  Radio  and  CBS  Television  offices  and  studios  in 
New  York. 


The  Fellowship  Year 


While  Fellows  will  be  expected  to  meet  the  attendance  standards 
of  the  courses  in  which  they  enroll,  no  final  examination  or  paper 
or  report  will  be  required.  The  year  is  intended  to  be  one  in  which 
promising  people  can,  through  detachment  from  their  routine 
work,  find  both  formal  and  informal  opportunities  to  build  up 
their  knowledge  of  particular  subjects  and,  at  the  same  time,  in- 
crease their  understanding  of  the  potentialities  of  radio  and  tele- 
vision for  news  and  public  affairs  programming. 

The  third  series  of  fellowships,  for  the  academic  year  1959-1960, 
will  start  in  September  1959. 

Address  request  for  an  application  or  other  correspondence  to;' 

William  C.  Ackerman 

Executive  Director,  CBS  Foundation  Inc. 

^£5  Madison  Avenue,  New  York  22,  N.  Y. 

\  pplications  must  be  received  not  later  than  February  2.  7959. 
The  Selecting  Committee  will  announce  its  selections  about  March 
ib,  '959- 


Requirements  for  Applicants 

1.  Qualification  in  one  of  the  following  categories: 

A.  News  and  public  affairs  staff  employes  of  (1)  CBS  News, 
(2)  the  seven  CBS-owned  radio  stations.  (3)  the  six  CBS-owned 
television  stations,  (4)  the- 206  U.S.  stations  affiliated  with 
CBS  Radio,  but  not  owned  l>\  it.  and  (5)  the  200  U.S.  sta- 
tions affiliated  with  the  CBS  Television  Network,  but  not 
owned  by  it. 

B.  Regular  members  of  the  stalls  of  non  commercial  radio  and 
television  stations  licensed  to  colleges  and  universities  who 
are  engaged  for  a  substantial  portion  of  their  time  in  news 
and  public  affairs  programs. 

C.  Teachers  of  courses  in  radio  and  television  news  and  public 
affairs  techniques  at  colleges  and  universities. 

An  applicant  must  be  fully  employed  in  one  of  Categories  A. 
B  and  C,  and  must  have  sufficient  full-lime  experience  in  the 
field  to  indicate  ability  and  promise  of  greater  development. 

2.  A  statement  by  the  applicant's  employer  promising  the  appli- 
cant his  present  job,  or  an  equivalent  job.  at  the  end  of  the 
fellowship  year. 

3.  A  statement  covering  the  applicant's  personal  history;  educa- 
tional background;  experience  in  news  and  public  affairs:  and 
the  studies  the  applicant  desires  to  pursue  and  the  relation  of 
these  studies  to  work  performed  or  contemplated. 

The  Selecting  Committee  (for  1959-1960) 

On  Behalf  of  the  Public: 

LEWIS  W.  DOUGLAS,  former  American  Ambassador  to  Great  Britain; 
former  Member  of  Congress  and  Director  of  llic  Budget;  former  Prin- 
cipal. McGill  University;  Chairman  of  the  Board,  Mutual  Life  Insurance 
Company  of  New  York. 

JOSEPH  E.  JOHNSON,  President ,  Carnegie  Endowment  for  International 
Peace;  former  Professor  of  History,  Williams  College;  former  officer  of 
U.  S.  Department  of  State  and  adviser  lo  U.  S.  delegations  to  the  U.  N. 
BYRON  PRICE,  former  Executive  News  Editor.  Associated  Press;  Assist- 
ant Secretary-General,  United  Nations;  U.  S.  Director  of  Censorship, 
World  War  II;  awarded  special  Pulitzer  citation  for  creation  and  admin- 
istration of  press  and  broadcasting  wartime  codes  (iqjj). 
On  Behalf  of  Columbia  University  : 
DR.  JOHN  A.  KROUT,  Vice  President. 

DR.  LAWTON  P.  G.  PECK.HAM,  Dean  of  Graduate  Faculties. 
On  Belialf  of  CBS  Foundation  Inc. : 

SIG  MICKELSON,  Vice  President  of  CBS,  Inc.  and  General  Manager  of 
CBS  News,  and  a  member  of  the  Board  of  CBS  Foundation  Inc. 
EDWARD  R.  MURROW,  News  and  Public  Affairs  broadcaster. 

The  Selecting  Committee  will  consider,  among  other  factors, 
whether  the  stipend  offered  each  applicant  will  be  sufficient  to 
meet  living  and  other  necessary  expenses  lo  the  applicant.  In  cases 
where  an  applicant  has  above-average  living  expenses  because  of 
the  size  of  family  or  above-average  travel  and  transportation  ex- 
penses because  of  the  distance  of  his  city  or  town  from  New  York, 
consideration  will  be  given  to  the  possibility  of  a  special  allowance. 
All  expenses  at  Columbia  University  (including  tuition  and  special 
charges  in  connection  with  the  fellowship  program)  will  be  paid 
in  full  f»r  each  Fellow. 


GOVERNMENT 


CONTINUED 


FORD  GIVES  ABC'S  OF  ALLOCATION 


You'll  find  a  lineup  of  top  shows 
to  use  in  sending  your  sales  mes- 
sage into  the  booming  North 
Florida-South  Georgia  television 
area.  This  rich  $1 1  2  billion  mar- 
ket is  ready  and  receptive  .  .  . 
so  move  in  with  minutes  on: 

★  RESCUE  EIGHT— Mondays 
—7:30  to  8:00  PM 

★  HONEYMOONERS  — Tues- 
days—10:30  to  11:00  PM 

★  FLIGHT— Fridays— 7:00  to 
7:30  PM 

Reach  deep  for  results  and  reach 
for  WFGA-TV.  It's  your  best  buy 
in  the  Jacksonville  Metropolitan 
Market. 

For  further  information  on  one 
minute  availabilities,  call  Ralph 
Nimmons  in  Jacksonville  at  EL- 
gin  6-3381  or  contact  your  near- 
est P.G.W.  "Colonel". 

BASIC  NBC  AND  SELECTED 
ABC  PROGRAMMING 

Represented  nationally  by 
Peters,  Griffin,  Woodward,  Inc. 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 


FLORIDA'S 
COLORFUL  STATION 


COMR.  FORD 


FCC  Comr.  Frederick  W.  Ford  gave 
Houston  radio-tv  executives  a  sophisticated 
analysis  of  tv  allocations   last  week. 

In  a  14-page  resu- 
me of  potential  tv 
allocation  moves, 
Mr.  Ford  spelled  out 
six  alternatives — but 
emphasized  that  he 
had  no  recommen- 
dations to  make. 

The  speech  was 
scheduled  to  be  de- 
livered to  the  Hous- 
ton Radio-Tv  Ex- 
ecutives Assn.  Fri- 
day night. 

Mr.  Ford  set  out  four  standards  for  tv 
allocations: 

•  Allocation  should  be  in  a  continuous 
band,  or  as  nearly  continuous  as  possible. 

•  Ratio  of  the  highest  channel  to  the 
lowest  should  be  as  low  as  possible.  A  3 
to  1  ratio  would  be  desirable.  The  lower 
the  ratio  the  lower  the  cost  and  complexity 
of  tv  receiver  design. 

•  Frequencies  should  exhibit  as  nearly 
the  same  propagation  characteristics  as 
possible. 

•  Total  number  of  channels  should  be 
adequate  to  provide  a  nationwide  com- 
petitive tv  service. 

Among  the  alternatives,  Mr.  Ford 
seemed  to  be  most  sympathetic  to  a  tv 
allocation  which  would  run  from  174  mc 
to  474  mc.  This  would  start  at  what  is 
now  ch.  7  and  run  continuously  for  300 
mc,  allowing  for  50  channels.  This  is  25 
channels  more  than  the  same  plan  recom- 
mended by  Comr.  T.A.M.  Craven  last 
spring  [Lead  Story,  June  2]. 

The  area  above  what  is  now  the  top  of 
ch.  13  (216  mc)  is  mostly  assigned  to 
government  service.  It  also  contains  aero- 
nautical navigation  aids,  amateur  bands, 
meteorological  aids  and  even  a  small  broad- 
cast remote  pickup  band. 

Mr.  Ford  warned,  however,  that  until 
government  officials  agreed  that  this  area 
of  the  radio  spectrum  was  not  required  for 
national  defense,  there  was  no  use  specu- 
lating as  to  its  possible  use.  He  also  stressed 
that  any  conversion  would  have  to  be  over 
a  transition  period  long  enough  to  permit 
amortization  of  existing  equipment  as  well 
as  the  establishment  of  government  services 
in  new  spectrum  space. 

In  1956  the  then  Office  of  Defense  Mobi- 
lization told  the  FCC  that  these  government 
frequencies,  as  well  as  others  in  the  vhf 
band,  could  not  be  released  because  of 
"national  security  requirements  and  the 
needs  of  air  navigation  and  air  communica- 
tions .  .  ."  This  was  the  result  of  a  special 
interdepartmental  study  [At  Deadline, 
April  16,  1956]. 

What  Mr.  Ford  likes  about  the  174-474 
mc  band  is  that  it  is  "feasible."  It  would 
have  less  impact  on  other  uses  of  radio,  he 
said.  The  plan  also  would  provide  an 
"adequate  number  of  channels  for  a  nation- 


Page  64 


December  8,  1958 


wide,  competitive  tv  service,"  he  added. 

Deintermixture,  Mr.  Ford  said,  has  not 
had  the  result  that  was  anticipated.  Further- 
more, Mr.  Ford  added,  deintermixture 
"would  leave  us  with  two  different  tv 
services  .  .  ."  with  the  choice  of  which 
system  in  a  community  determined  more 
by  geography  than  by  normal  standards 
of  public  interest. 

In  discussing  other  possible  moves,  Mr. 
Ford  listed  such  obstacles  as  expense  to 
both  the  public  and  the  broadcasters  as  well 
as  to  users  of  other  services  now  occupying 
the  potential  spectrum  areas;  requirement 
to  secure  international  agreements  to  make 
the  changes,  and  complexities  of  receiver 
design  where  the  bands  are  not  contiguous. 

The  plan  suggested  by  Comr.  Craven 
recommended,  on  a  long-range  basis,  the 
establishment  of  a  continuous  tv  band  run- 
ning from  174  mc  to  324  mc.  This  would 
permit  the  allocation  of  25  tv  channels. 

At  the  present  time  the  Commission  has 
staff  studies  underway  on  various  tv  alloca- 
tions plans.  By  the  end  of  this  year,  but 
more  likely  early  in  1959,  the  results  of 
the  Television  Allocations  Study  Organiza- 
tion should  be  available.  TASO  was  set  up 
two  years  ago  to  research  propagation  and 
other  characteristics  of  the  vhf  and  uhf  tv 
bands  for  submission  to  the  FCC. 

WMBV-TV  Says  Changes  Asked 
Are  Matter  of  'Life  and  Death' 

WMBV-TV  Marinette,  Wis.,  last  week 
asked  the  FCC  to  expedite  consideration  of 
and  decision  in  the  station's  application  for 
site  relocation  and  increased  antenna  height 
and  transmitter  power  because  "life  and 
death"  of  the  station  "is  at  stake."  The 
WMBV-TV  application  was  set  for  hearing 
after  objections  to  the  changes  by  WFRV- 
TV  Green  Bay.  The  record  was  closed  by 
the  examiner  Nov.  20  after  a  2Vi-day  hear- 
ing. 

At  the  same  time  last  week,  WMBV-TV 
protested  and  asked  reconsideration  of  the 
Commission's  renewal  of  WFRV-TV's  li- 
cense on  Nov.  25.  WMBV-TV  charged 
WFRV-TV  submitted  incorrect  material  in 
the  hearing  on  the  WMBV-TV  change, 
abused  administrative  processes  and  inter- 
fered with  contractual  relations  between 
WMBV-TV  and  NBC-TV,  with  the  result 
that  the  Green  Bay  station  wooed  away 
the  Marinette  outlet's  affiliated  network. 

WMBV-TV  said  its  proposed  increased 
coverage  was  indispensable  to  retaining  its 
network  affiliation  and  that  WFRV-TV's 
prime  aim  in  the  hearing  was  to  cause 
NBC-TV's  disaffiliation  with  the  Marinette 
station.  WMBV-TV  said  NBC-TV  notified 
it  on  Nov.  25  that  it  would  switch  affiliation 
to  WFRV-TV  next  June  1. 

The  Marinette  outlet  said  it  has  lost  over 
$175,000  already;  that  two-thirds  of  its 
revenues  can  be  expected  to  start  "drying 
up"  when  it  loses  NBC-TV  affiliation,  and 
that  the  station  will  have  to  severely  curtail 
or  cease  its  operations. 

Broadcasting 


December  8,  1958    •    Page  65 


GOVERNMENT  continued 


FCC  Defends  Microwave  Stand 
Before  U.S.  Court  of  Appeals 

The  FCC  defended  its  policy  of  withhold- 
ing action  on  grants  of  microwave  relay 
facilities  for  community  antenna  systems  in 
argument  last  week  (Dec.  1)  before  the  U.S. 
Court  of  Appeals  for  the  District  of  Colum- 
bia, saying  the  Commission  shouldn't  be 
forced  to  decide  "in  15  or  20"  individual 
cases  what  is  encompassed  in  its  current 
study  of  secondary  types  of  television  an- 
nounced last  May  22  [Government,  May 
26]. 

Counsel  explained  the  Commission  posi- 
tion in  answer  to  appeals  to  the  court  by  six 
common  carriers  whose  applications  for 
microwave  facilities  to  feed  CATV  systems 
have  been  held  up  pending  the  FCC  study 
[Government,  Oct.  27,  20].  The  common 
carriers  said  the  FCC  has  no  right  to  freeze 
the  applications  and  should  either  grant 
them  or  designate  them  for  hearing.  They 
charged  that  the  Commission  did  not  start 
its  inquiry  proceeding  until  forced  to  do  so 
by  indications  the  Senate  Commerce  Com- 
mittee might  start  one  of  its  own. 

The  argument  was  held  before  Judges 
E.  Barrett  Prettyman,  presiding,  and  David 
L.  Brazelon  and  George  T.  Washington. 

FCC  explained  its  May  22  notice  of  in- 
quiry "looks  toward"  rulemaking.  The  study 
covers  among  other  things  the  impact  of 
CATV,  tv  boosters,  repeaters  and  satellites 
on  regular  tv  broadcast  stations. 

Interveners  supporting  the  FCC  position 


included  KLIX-TV  Twin  Falls,  Idaho; 
KLTV  (TV)  Tyler,  Tex.;  WCTV  (TV) 
Thomasville,  Ga.;  KGNS-TV  Laredo,  Tex., 
and  KWRB-TV  Riverton,  Wyo. 

Asking  the  court  to  require  the  FCC  to 
grant  the  microwave  applications  or  set 
them  for  hearing  were  Mesa  Microwave 
Inc.,  which  seeks  links  to  serve  CATV  sys- 
tems in  Laredo,  Tallahassee,  Fla.,  and  Fort 
Myers-Naples,  Fla.;  Carter  Mountain  Trans- 
mission Corp.,  Cody,  Wyo.;  East  Texas 
Transmission  Co.,  Tyler,  Tex.;  Idaho  Micro- 
wave Inc.,  Twin  Falls,  Idaho;  New  York 
Penn  Microwave  Corp.,  Corning,  N.Y.,  and 
Valley  Microwave  Inc.,  Florence,  Ala. 

WCHU  (TV),  WTVP  (TV)  Intervene 
In  Terre  Haute  Ch.  10  Hearing 

Two  uhf  stations  which  are  fearful  of 
more  vhf  competition  were  allowed  to  inter- 
vene in  the  ch.  10  case  at  Terre  Haute,  Ind., 
by  Chief  Hearing  Examiner  James  D.  Cun- 
ningham last  week.  The  two  are  WCHU 
(TV)  Champaign-Urbana  (ch.  33)  and 
WTVP  (TV)  Decatur  (ch.  17),  both  in  near- 
by Illinois. 

In  the  case,  WTHI-TV  Terre  Haute  oc- 
cupies ch.  10,  but  has  applied  for  ch.  2 
there,  in  competition  with  Uliana  Telecast- 
ing Corp.  Livesay  Broadcasting  Co.,  mean- 
while, has  applied  for  WTHI-TV's  ch.  10 
and  the  FCC  has  ordered  that  WTHI-TV 
submit  its  ch.  10  license  for  renewal  in 
consolidation  with  the  Livesay  application 
[Government,  Sept.  22]. 


FCC  Denies  WMBO-AM-FM  Plea 
In  Consolidated  Hearing  Order 

The  FCC  last  week  denied  a  petition  filed 
by  WMBO-AM-FM  Auburn,  N.Y.  [Gov- 
ernment, Aug.  18],  asking  reconsideration 
of  Commission  action  ordering  the  am-fm 
operation  to  submit  its  license  for  renewal. 
The  FCC  has  ordered  a  consolidated  pro- 
ceeding which  includes  hearing  on  the  May 
22  grant  of  a  new  am  station  in  Auburn  to 
Herbert  P.  Michels. 

WMBO-AM-FM  had  asked  the  FCC  to 
reconsider  the  new  am  grant  on  grounds  that 
the  Auburn  area  could  not  support  two  sta- 
tions economically.  The  FCC  on  July  30 
[Government,  Aug.  4]  ordered  a  hearing  of 
the  new  grant  (WAUB),  but  in  the  same 
action  ordered  existing  WMBO-AM-FM  to 
submit  its  licenses  for  renewal  in  the  same 
proceeding. 

The  FCC's  4-3  split  decision  on  July  30 
cited  the  controversial  "Carroll  case"  in 
which  the  U.S.  Court  of  Appeals  for  the  Dis- 
trict of  Columbia  found  that  the  public  in- 
terest must  be  weighed  in  cases  involving 
economic  injury  to  a  broadcast  station  [Lead 
Story,  July  14].  Thus,  reasoned  the  Com- 
mission majority,  the  FCC  should  determine, 
in  view  of  the  economic  injury  question, 
whether  existing  WMBO-AM-FM  or  the 
new  WAUB  is  better  qualified  to  serve  the 
public  interest  if  the  Commission  finds  that 
both  are  not  likely  to  survive  in  Auburn. 

In  the  July  30  decision,  Comrs.  Rosel  H. 
Hyde,  Robert  E.  Lee  and  John  S.  Cross 
dissented,  because,  it  was  understood,  they 
felt  that  forcing  WMBO-AM-FM  into  a 
comparative  hearing  with  the  proposed 
WAUB  constituted  uncalled-for  harassment 
of  an  existing  licensee. 

Holding  to  this  viewpoint  in  last  week's 
decision  were  Comrs.  Hyde  and  Cross. 
Comr.  Lee  was  absent. 

The  FCC's  action  of  July  30  was  looked 
upon  at  the  time  as  an  implicit  warning  to 
existing  stations  to  take  care  how  they  use 
the  economic  injury  "weapon,"  lest  they 
find  their  own  licenses  called  up  for  renewal. 
The  FCC  has  notified  the  solicitor  general 
that  it  intends  to  appeal  the  Carroll  case  to 
the  U.S.  Supreme  Court. 

The  licenses  for  WMBO-AM-FM  nor- 
mally would  expire  June  1,  1960. 

Access  Champion  Loses  Election 

Virtually  lost  from  sight  in  the  Demo- 
crats' Nov.  4  national  election  sweep  was 
the  fate  of  Judge  Saul  I.  Rabb,  staunch  Re- 
publican opponent  of  Canon  35  restrictions 
on  radio-tv  courtroom  coverage.  He  was  to 
have  heard  the  Forrest  Teel  murder  trial  in 
Indianapolis,  promising  free  broadcast  ac- 
cess [Stations,  Oct.  27],  but  lost  in  re-elec- 
tion bid  for  judgeship  of  Marion  Criminal 
Court  Div.  2  in  Indiana  Democrat  blitz  to 
Thomas  J.  Faulconer  Jr.  WIBC  reported 
last  week,  after  an  exclusive  interview,  that 
Judge  Faulconer  also  favors  unlimited  radio- 
tv-photographic  coverage  "within  bounds  of 
propriety."  He  noted  thousands  of  people 
would  be  denied  access  to  a  public  trial  be- 
cause of  employment  and  small  courtroom 
facilities. 


In  the  Syracuse  Market 

WSYR's  COVERAGE 
EQUALS  THAT  OF 
NEXT  TWO  STATIONS* 

The  amazing  coverage  superiority  of  WSYR  is 
illustrated  by  these  facts: 

•  It  reaches  80%  more  homes  than  the  No.  2 
station  in  Syracuse. 

•  Its  weekly  circulation  is  as  great  as  that  of 
stations  2  and  3  combined  ! 

That's  probably  because  WSYR  attracts  the  adult, 
able-to-buy  audience  by  high  quality  programming 
in  all  major  areas  of  entertainment  and  public 
service. 


NBC  in  Central  New  York 


5  KW      •    SYRACUSE,  N.  Y.    •    570  KG 


Page  66   •   December  5,  1958 


Broadcasting 


NETWORKS 


11th  HOUR  APPEAL  BY  NETWORKS 
ON  '60  CONVENTION  SITE  MAY  WORK 

•  Mickelson  persuades  Democrats  to  postpone  site  choice 

•  Networks  given  good  chance  to  get  cooperation  by  GOP 


They  said  it  couldn't  be  done. 
But  Thursday  and  Friday  (Dec.  4-5)  of 
last  week,  the  radio-tv  networks  were  suc- 
cessful in  engineering  a  meeting-of-the- 
minds  between  the 
Democratic  and  Re- 
publican Parties. 
Goal:    A  common 
convention  site  for 
the   politicos'  1960 
summer  nominating 
sessions. 

Speaking  for  all 
networks — and  with 
the  hectic  and  cost- 
ly 1956  Chicago-to- 
San  Francisco  net- 
work  airlift  in  mind  MR-  mickelson 
— Sig  Mickelson,  vice  president  in  charge 
of  CBS  News,  persuaded  the  Democrats  to 
postpone  a  scheduled  Saturday  selection 
of  a  1960  convention  site  and  appoint  a 
committee  to  meet  with  the  GOP  and  news 
media.  Mr.  Mickelson  made  the  surprise 
request  at  the  close  of  an  appearance  to 
outline  radio-tv's  convention  facility  and 
space  requirements  before  the  Democratic 
Site  Committee,  meeting  in  Washington. 

Immediately  after  the  broadcasting  re- 
quest, the  Democratic  committee  went  into 
executive  session.  Later  that  same  evening, 
National  Chairman  Paul  Butler  informed 
Mr.  Mickelson  the  site  committee  had 
agreed  to  postpone  making  a  recommenda- 
tion to  the  National  Committee  "for  a  few 
days"  and  would  appoint  a  special  com- 
mittee to  meet  with  the  Republicans  on  a 
possible  joint  site. 

After  appearing  before  the  Democrats, 
Mr.  Mickelson  made  the  same  request,  via 
telephone,  of  Meade  Alcorn,  Republican 
national  chairman.  The  GOP  head,  early 
Friday  morning,  agreed  to  the  meeting  with 
the  Democrats  and  the  networks  and  an- 
nounced a  Republican  committee  for  this 
express  purpose  would  be  appointed. 

Mr.  Mickelson  said  the  meeting  will  be 
held  in  Washington  Tuesday  afternoon,  with 
the  exact  time  and  place  to  be  announced 
later.  Mr.  Mickelson  again  will  take  the 
forefront  on  behalf  of  radio-tv  at  the  Tues- 
day session,  but  other  network  executives 
and  representatives  of  print  media  will  be 
invited  to  participate.  Print,  like  the  net- 
works, favored  a  common  convention  city 
in  brief  appearances  before  the  Democrats 
Thursday. 

The  1956  Democratic  convention  closed 
in  Chicago  at  11  p.m.,  Friday,  Aug.  17, 
while  the  Republicans  opened  in  San  Fran- 
cisco, an  airline  distance  of  1,800  miles, 
the  following  Monday.  The  mass  airlift  of 
equipment  and  personnel  cost  CBS  alone 
"a  quarter  of  a  million  dollars,"  Mr.  Mick- 
elson told  the  eight-member  Democratic 
Site  Committee.  Figures  of  NBC  and  ABC 

Broadcasting 


were  comparable,  he  said.  As  head  of  CBS 
News,  Mr.  Mickelson  had  overall  super- 
vision in  arranging  that  network's  coverage 
of  the  1956  conventions. 

"I  would  hope  that  something  could  be 
done"  in  arranging  a  common  site,  the 
CBS  vice  president  stated,  telling  the  com- 
mittee members  the  networks  would  take 
the  initiative  in  arranging  and  promoting 
a  Democratic-GOP  meeting. 

Prior  to  Mr.  Mickelson's  request  for  a 
Democratic  committee  to  meet  with  the 
Republicans,  Mr.  Butler  told  the  news 
media  representatives  of  unsuccessful  ef- 
forts to  meet  with  the  GOP  to  discuss  a 
common  convention  site.  "We  have  made 
all  reasonable  efforts  to  negotiate  ..."  a 
meeting,  he  said. 

Seven  cities  are  bidding  for  the  1 960 
conventions  and  all  made  presentations  to 
the  Democrats  last  week  in  Washington 
Sheraton  Park  Hotel.  San  Francisco  and 
Los  Angeles  made  Thursday  pitches,  while 
New  York,  Chicago,  Atlantic  City,  Phila- 
delphia and  Miami  Beach  appeared  Friday. 

Mr.  Mickelson  pointed  up  the  increased 
video  coverage  that  would  be  available  for 
the  1960  conventions — raising  more  than 
mild  interest  from  the  tv-conscious  politicos. 
There  will  be  463  interconnected  cities  (63 
more  than  in  1956)  and  an  additional  9.8 
million  tv  homes  in  1960,  he  said. 

As  for  individual  cities  under  considera- 
tion, the  radio-tv  spokesman  stressed  the 
networks  would  prefer  a  city  in  which  they 
already  have  regular  originations — New 
York,  Chicago  and  Los  Angeles  meet  this 
requirement.  "If  you  get  out  of  these  net- 
work cities,  our  costs  go  up  and  our  effi- 
ciency diminishes,"  he  said. 

San  Francisco  would  present  a  "slight 
problem"  with  the  availability  of  telephone 
lines,  while  Philadelphia  would  present  a 
union  problem  because  of  the  lack  of  first 
class  hotel  facilities,  Mr.  Mickelson  stated. 
He  pointed  out  Miami  Beach  and  Atlantic 
City,  if  chosen  as  convention  sites,  would 
present  "tremendous  problems"  because 
neither  city  has  regularly  maintained  out- 
going coaxial  cables.  Atlantic  City  does  not 
even  have  a  local  tv  station,  he  said. 

"Miami  [as  a  possible  site]  really  scares 
us  to  death  .  .  ."  and  would  require  "ter- 
ribly difficult,  costly  installations,"  Mr. 
Mickelson  said,  completely  ruling  out  that 
city  for  networks  purposes.  He  had  this  to 
say  about  Chicago  and  New  York,  respec- 
tively: "The  Hilton  Hotel  is  almost  perfect 
for  our  purposes.  .  .  .  That's  a  side-bit  of 
information."  "New  York  we  would  like 
very  much  to  stay  in  because  it  would  cut 
down  our  costs." 

Mr.  Mickelson  stressed  the  role  videotape 
is  expected  to  play  in  coverage  of  the  1960 
conventions.  He  said  the  networks  hoped 
to  put  portions  of  the  conventions  on  tape 
for  later  telecast.  He  recommended,  as  did 


the  other  news  media  spokesmen,  that  the 
conventions  be  held  one  week  apart  so  that 
advance  news  from  the  second  convention 
will  not  be  overshadowed  by  floor  proceed- 
ings of  the  first. 

Radio-tv  will  require  a  minimum  of  50,- 
000  sq.  ft.  of  floor  space  in  the  convention 
auditorium.  This  space  is  "absolutely  es- 
sential," Mr.  Mickelson  said,  and  must  be 
in  one,  contiguous  area.  Another  require- 
ment that  "simply  cannot  be  reduced,"  he 
stressed,  is  8,030  sq.  ft.  for  each  tv  network. 

On  hotel  space,  Mr.  Mickelson  said  CBS 
had  325  working  personnel  at  the  1956 
Democratic  convention  in  Chicago  and  re- 
quired 220  hotel  rooms.  The  requirements 
of  ABC  and  NBC  are  identical,  he  said. 
Access  will  be  required  to  the  hotel  space 
two  weeks  prior  to  the  convention,  Mr. 
Mickelson  said,  while  the  convention  hall 
radio-tv  working  area  will  be  needed  six 
weeks  in  advance.  This  is  necessary  because 
of  special  equipment  which  must  be  con- 
structed and/or  installed. 

The  politicians  were  highly  interested  in 
their  1956  ratings  and  queried  Mr.  Mickel- 
son on  this  point  and  a  chart  which  showed 
daily  ratings  of  the  Chicago  convention. 
Mr.  Butler  noted  the  size  of  the  tv  audience 
was  a  prime  consideration  in  slotting  1956 
nominee.  Adlai  Stevenson's  acceptance 
speech  for  the  close  of  the  convention. 
One  committee  member  asked  if  location 
of  the  convention  in  certain  time  zones 
would  increase  the  tv  audience. 

loseph  McCaffrey,  speaking  for  the  Con- 
gressional Radio-Tv  Galleries,  said  that 
1,100  independent  and  1,200  network  per- 
sonnel were  accredited  for  the  1956  conven- 
tion. He  also  made  a  strong  recommenda- 
tion for  the  selection  of  one  city  for  both 
1960  nominating  sessions.  lohn  Secondari, 
ABC,  and  George  McElrath,  NBC,  were 
present  during  the  media  presentations. 

J.  Leonard  Reinsch,  executive  director  of 
the  James  Cox  stations  and  Democratic 
radio-tv  consultant,  and  Mr.  Butler  sat  with 
the  site  committee.  Its  members  include 
William  S.  Potter,  Wilmington,  Del.;  Mrs. 
T.  K.  Kendrick,  Columbus,  Ga.;  Camille  F. 
Gravel  Jr.,  Alexandria,  La.;  Mrs.  Jean 
Hunter,  Elko,  Nev.;  C.  Girard  Davidson, 
Portland,  Ore.;  C.  L.  Chase,  Watertown, 
S.  D.;  Mrs.  Beatrice  P.  Schurman,  Newport, 
Vt.,  and  Mrs.  Nunley  Snedegar,  Elkins, 
W.  Va. 

The  site  committee  originally  was  sched- 
uled to  submit  its  report  to  the  Democratic 
National  Committee  last  Saturday  morning. 
However,  with  the  acceptance  of  Mr. 
Mickelson's  proposal  on  behalf  of  broad- 
casting, no  site  will  be  selected  Saturday. 
A  spokesman  said  the  1960  Democratic 
convention  city  probably  will  be  picked  by 
mail  ballot  soon  after  the  proposed  meeting 
with  the  Republicans. 

'Dr.  I.  Q/  Slotted  on  ABC-TV 

Another  radio  perennial  is  about  to 
make  its  tv  entrance.  Starting  on  ABC-TV 
Dec.  15:  Dr.  I.Q.,  which  moves  into 
Monday,  9:30-10  p.m.  slot  after  having 
"tested"  as  an  across-the-board  daytime  strip 
on  KABC-TV  Los  Angeles.  The  show, 
which  coined  "I  have  a  lady  in  the  balcony, 
Doctor"  phrase,  ran  for  20  years  on  radio. 


December  8,  1958 


Page  67 


WMBD 


NETWORKS  continued 

KAROL:  CBS  TO  SET  RADIO  STYLE 


All  day — everyday  WMBD  Radio 
broadcasts  over  a  new  5000  watt 
HI-FIDELITY  radio  transmitter,  mak- 
ing WMBD  RADIO,  "THE  BEST 
SOUND  IN  TOWN".  A  powerful,  dis- 
tortion free  signal  for  more  than 
half  million  people  in  the  16  county 
Peoria  trading  area. 

FIRST 

IN  MEASURED 
QUARTER  HOURS 

WMBD's  continuing  leadership  in 
the  rich  PEORIA  market  for  more 
than  31  years  is  demonstrated  by 
the  fact  that  they  are  FIRST  in  41 
out  of  72  measured  quarter  hours, 
more  than  all  of  the  other  Peoria 
stations  combined.  Pulse  1958. 

WMBD  MARKET  DATA 


Population   531,900 

Households   165,000 

Retail  Sales   $725,261,750 

Food  Sales   $142,488,750 

Drug  Sales   $  17,826,250 

Effective  Buying  Income   $991,150,000 

Income  per  Household   $  6,007 


EXCLUSIVE 
NATIONAL  REPRESENTATIVES 
PETERS,  GRIFFIN,  WOODWARD,  INC. 


WMBD 


Page  68    •    December  8,  1958 


Some  of  the  background  behind  the  de- 
velopment of  CBS  Radio's  new  Program 
Consolidation  Plan  was  revealed  last  week 
by  network  sales  vice  president  John  Karol, 
who  predicted  that  in  time  all  radio  net- 
works will  have  to  copy  it  in  some  way. 

In  a  speech  prepared  for  delivery  Fri- 
day (Dec.  5)  to  the  Advertising  Club  of 
Louisville  and  Louisville  Better  Business 
Bureau,  Mr.  Karol  said  that  under  the  plan 
advertisers  can  be  confident  for  the  first 
time  in  years,  that  their  messages  are  "truly 
national,  because  they  are  being  carried 
throughout  the  entire  station  lineup  and  on 
a  fixed  schedule." 

His  talks  came  as  unconfirmed  reports 
circulated  that  up  to  100  CBS  Radio  em- 
ployes may  have  to  be  let  out  of  their  jobs 
as  a  result  of  PCP,  which  becomes  effective 
Jan.  5,  and  increased  speculation  as  to  which 
specific  programs  will  be  dropped  and  which 
retained,  aside  from  those  originally  desig- 
nated [Lead  Story,  Nov.  3]. 

Regarding  job  security,  employes  have 
been  assured  that  management's  objective  is 
to  absorb  into  other  departments  of  the 
company  those  "competent"  ones  whose 
jobs  will  be  eliminated,  and  that  "by  timing, 
by  coordination  and  by  cooperation  through- 
out CBS,  it  is  planned  to  keep  severances  at 
a  minimum" — even  to  the  point  of  postpon- 
ing, where  practicable,  the  revamping  of  de- 
partments until  transferable  employes  have 
been  relocated.  Officials  also  have  indicated 
that  in  the  long  run  the  CBS  Radio  Div. 
may  have  more  employes  than  now,  owing 
to  o&o  stations'  needs  for  personnel  for 
additional  local  programming.  [Closed 
Circuit,  Nov.  24]. 

Mr.  Karol  told  his  Louisville  audience 
that  PCP  was  his  network's  answer  to  the 
key  question  in  broadcasting's  unrest:  "How 
do  you  put  the  relationship  between  a  net- 
work and  its  affiliates  on  the  kind  of  solid, 
confidence-inspiring  basis  that  insures  maxi- 
mum values  to  users  of  local  and  network 
radio?"  He  acknowledged  that  there  hasn't 
been  enough  advertising  money  in  radio, 
"as  it  is  currently  operated,"  to  keep  net- 
works and  stations  financially  stable,  and 
said  the  plan's  "basic  achievement"  was  "to 
build  solid,  mood-sequencing  program 
schedules  to  attract  and  hold  larger  audi- 
ences." 

Three  Guarantees  •  Basically,  he  ex- 
plained, PCP  (1)  assures  stations  and  listen- 
ers "that  the  major  public  affairs  and  special 
feature  programming  that  only  a  network 
can  supply  will  be  maintained";  (2)  estab- 
lishes a  daily  schedule  of  five-minute  news- 
casts on  the  hour,  plus  other  news  broad- 
casts, which  are  available  for  sale  by  the 
stations;  (3)  "selects  the  most  appealing  pro- 
grams and  personalities"  from  the  current 
schedule  and  consolidates  them  into  specific 
periods  reserved  for  sale  by  the  network. 

These  specific  periods  are  two  hours  in 
the  morning  and  two  in  the  afternoon  plus 
75  minutes  at  night,  Monday  through  Fri- 
day, and  two  hours  in  late  afternoon  and 
early  evening  on  Sunday.  Program  sales 
outside  of  network  time,  such  as  Metropoli- 
tan Opera  broadcasts  on  Saturdays,  will  be 


accepted  subject  to  station  clearance. 

Mr.  Karol  said  CBS  Radio  "logically  led 
the  way"  in  introducing  this  new  concept 
because  it  "today  is  the  only  one  with  pro- 
grams strong  enough  to  warrant  their  use 
as  foundation-stones  in  a  new  network  radio 
structure.  Because  of  our  confidence  in  the 
future  of  network  radio,  we  have  consist- 
ently maintained  program  quality.  In  effect, 
we  alone  have  continued  treating  our  pro- 
grams as  products  in  a  branded  line  repre- 
senting an  established  label  that  we  are 
obligated  to  protect." 

He  said  PCP  would  permit  "much  more 
experimentation  and  program  development," 
and  continued: 

"We  think,  moreover,  that  all  radio  net- 
works are  going  to  have  to  do  something 
of  this  sort.  For  in  the  present  condition  of 
economic  chaos  in  the  industry,  of  helter- 
skelter  programming,  switching  back  and 
forth  from  network  to  local,  of  major  clear- 
ance difficulties  and  unreasonable  delays  by 
local  stations  in  putting  network  programs 
on  their  air — such  a  plan  represents  the 
surest  road  to  the  building  of  more  confi- 
dence in  network  radio. 

"It  is  our  earnest  belief  that  [PCP]  repre- 
sents the  start  of  a  happier  day  for  the  net- 
work, the  affiliates,  the  advertisers  and  the 
public.  We  believe  it  shows  the  way  to  the 
entire  medium." 

NBC  Stands  Pat  •  Despite  his  prediction 
that  others  must  eventually  follow  suit,  the 
other  national  networks  have  given  no  in- 
dication that  they  plan  to  do  so.  NBC 
specifically  has  said  it  intends  to  continue 
"present  methods  of  operation"  [At  Dead- 
line, Nov.  10]. 

Mr.  Karol  struck  out  at  the  "tonnage" 
concept  of  advertising.  He  called  it  "offensive 
...  to  anyone  who  believes  in  quality,"  and 
added:  "A  ton  of  baloney  can  be  purchased 
very  much  more  cheaply  than  a  ton  of  sir- 
loin steak.  There  are  very  few  things,  really, 
in  which  people  can  buy  tonnage  alone.  CBS 
Radio  believes  that  this  very  limited  num- 
ber should  not  include  radio  programming." 

The  network  sales  chief  emphasized  that 
PCP  "was  not  network  inspired"  but 
"evolved  from  a  proposal  by  representatives 
of  our  affiliates  who  wanted  to  continue  as 
affiliates  of  the  network.  It  was  worked  out 
jointly  by  them  and  overwhelmingly  ap- 
proved by  the  affiliates  at  their  recent  con- 
vention in  New  York." 

Among  existing  programs  which  Mr. 
Karol  said  would  be  retained  were:  New 
York  Philharmonic,  world  music  festivals. 
Face  the  Nation,  and  Salt  Lake  Tabernacle 
Choir;  at  least  four  other  public  affairs  pro- 
grams including  Church  of  the  Air,  Capitol 
Cloakroom  and  Invitation  to  Learning;  news- 
worthy special  events  as  they  occur;  World 
News  Roundup  and  World  Tonight;  Arthur 
Godfrey,  Art  Linkletter,  Lowell  Thomas  / 
and  Edward  R.  Murrow;  seven  daytime 
serials;  Amos  'n'  Andy  Music  Hall,  Johnny 
Dollar,  Suspense,  Gunsmoke,  Sez  Who?  and 
Mitch  Miller  Variety  Show.  In  a  switch  on 
usual  practice,  he  said,  a  tv  show — Have 
Gun,  Will  Travel — will  be  adapted  for  in- 

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tem features  double 
shoes,  eliminates  brake 
maintenance  headaches. 


800 

PROFESSIONAL 
EXCLUSIVE: 

Four-position  plug-in 
head  assemblies  offer 
optimum  flexibility. 
Can  be  instantly  inter- 
changed without  re- 
alignment. 


Broadcasting 


December  8,  1958    •    Page  69 


NETWORKS  CONTINUED 


sertion  in  the  Sunday  night  adventure-mys- 
tery block. 

Although  not  designated  by  Mr.  Karol, 
other  programs  unofficially  reported  last 
week  to  be  at  least  tentatively  scheduled  for 
retention  included  Couple  Next  Door,  Sec- 
ond Mrs.  Burton  and  Romance  of  Helen 
Trent,  all  daytime  serials;  Cleveland  Sym- 
phony, Whispering  Streets,  Sportstime,  Busi- 
ness News,  and  Eric  Sevareid  and  Robert 
Trout  newscasts. 

Subject  to  change,  the  following  were 
said,  also  unofficially,  to  be  tentatively  slated 
to  be  dropped  by  the  network:  Nora  Drake, 
Our  Gal  Sunday  and  Backstage  Wife,  day- 
time serials;  FBI  in  Peace  and  War,  Indict,- 
rnent,  Galen  Drake  Show,  Peter  Lind  Hayes 
and  Mary  Healy  (moving  to  ABC  Radio), 
Frontier  Gentleman,  City  Hospital  and  Jazz 
Is  My  Beat. 

WWBW  From  ABC  to  Mutual 

WBBW  Youngstown,  Ohio,  will  become  a 
Mutual  affiliate  effective  Jan.  2,  1959,  it  has 
been  reported.  The  station  currently  is  on 
ABC  Radio.  It's  headed  by  John  Cherpack 
and  operates  on  1240  kc  with  250  w. 

WEW  Affiliates  With  Mutual 

WEW  St.  Louis,  owned  and  operated  by 
the  Barrington  Co.,  joins  Mutual  Broad- 
casting System  as  an  affiliate  on  Dec.  15,  the 
network  has  announced.  An  independent 
station  since  it  went  on  the  air  in  1921, 
WEW  operates  on  770  kc  with  1  kw. 


ABC  Western  Division 
To  Be  Headed  by  Riddell 

James  G.  Riddell,  executive  vice  president 
of  ABC,  will  become  chief  executive  officer 
in  charge  of  the  ABC  Western  Div.  in 
February,  Leonard  H.  Goldenson,  president 
of  parent  American  Broadcasting-Para- 
mount Theatres,  announced  last  week. 

Mr.  Riddell,  who  moved  to  New  York 
and  into  the  ABC  executive  vice  presidency 
last  July  1  after 
many  years  of  suc- 
cessful operation  of 
ABC-owned  WXYZ- 
AM-TV  Detroit,  will 
continue  as  a  mem- 
ber of  the  AB-PT 
board  and  a  vice 
president  of  the 
ABC  division. 

Earl  Hudson,  in 
charge  of  the  ABC 
Western  Div.  since 
ABC  merged  with 
United  Paramount  Theatres  and  became 
American  Broadcasting-Paramount  Theatres 
in  1953,  will  continue  under  a  new  five-year 
contract,  working  with  Mr.  Riddell  in  an 
advisory  capacity  and  also  handling  special 
projects,  Mr.  Goldenson  said.  Mr.  Hudson 
will  continue  as  an  ABC  vice  president  and 
also  as  AB-PT's  representative  on  the  board 
of  Disneyland  Inc. 

When  the  new  lineup  becomes  effective 
Mr.  Riddell  will  move  to  Western  Div.  head- 


MR.  RIDDELL 


CLIMAX 

Is  To  "Highest  Point"  As 

KJEO-TV  is  to  "Tops  In  All-family  Entertainment". 
You'll  do  yourself  a  favor  to  check  avails  on  KJEO-TV 
if  you  want  to  cover  the  BILLION  DOLLAR  RICH 
Fresno  and  San  Joaquin  Valley.  Call  your  nearest  H-R 
man  now  for  information  concerning  KJEO-TV,  the  sta- 
tion with  CONTENTED  clients. 


Page  70    •    December  8,  1958 


quarters  in  Hollywood.  Authorities  said  nd 
successor  as  executive  vice  president  was 
contemplated. 

Mr.  Riddell  had  been  associated  with 
WXYZ  (and  subsequently  WXYZ-TV)  fof 
about  27  years  before  he  transferred,  some 
what  reluctantly,  to  the  New  York  post.  He 
started  with  the  Detroit  station  in  1931  and 
rose  through  various  departments  to  become 
general  manager  in  1946,  when  ABC  bought 
it.  He  was  named  president-general  man 
ager  of  WXYZ  Inc.  in  1950  and  elected  to 
the  AB-PT  board  last  March. 

WFRV-TV  to  Switch  to  NBC-TV 
With  Expiration  of  ABC-TV  Pact 

The  status  of  ABC-TV  affiliation  in  the 
Green  Bay-Marinette  areas  of  Wisconsin  was 
undetermined  last  week  as  WFRV-TV  Greer 
Bay  announced  it  would  terminate  its  af 
filiation  with  ABC-TV  next  year  and  con 
nect  with  NBC-TV  as  a  primary  affiliate. 

Affiliation  with  the  latter  network  was 
announced  last  week  by  Clayton  Ewing 
president  of  owner-operator  Valley  Tele 
casting  Co.,  and  NBC-TV  station  relations 
vice  president  Harry  Bannister.  The  affilia- 
tion is  effective  May  23,  1959.  ABC-TV's 
affiliation  contract  with  WFRV-TV  termi 
nates  June  1,  1959.  ABC-TV  spokesmen 
said  last  week  that  no  new  affiliation  agree- 
ment had  been  signed,  but  that  the  network 
was  "talking  with"  WMBV-TV  Marinette 
which  presently  is  the  NBC-TV  affiliate  in 
that  area. 

Secondary  affiliation  with  CBS-TV  will  be 
maintained  by  WFRV-TV  but  general  man- 
ager Soren  H.  Munkhof  said  that  with 
WBAY-TV  Green  Bay  "carrying  practically 
all"  CBS-TV  programs,  it  would  "seem  un- 
likely" that  WFRV-TV  would  carry  CBS- 
TV  shows.  "What  is  more,"  he  said,  "NBC's 
heavy  sponsor  lineup  would  leave  us  little 
room  for  maneuvering." 

Interior  Protests  to  NBC-TV 

On  Indian  Show,  Seeks  Air  Time 

The  Interior  Department  last  week  ob- 
jected to  NBC-TV's  Nov.  16  Kaleidoscope 
on  the  Indian  program  and  requested  tv 
time  to  present  its  side. 

In  a  letter  to  NBC  President  Robert  E 
Kintner,  accompanied  by  voluminous  liter- 
ature on  the  subject,  Undersecretary  Elmer 
F.  Bennett  termed  the  tv  presentation  as  "a 
serious  disservice  to  the  American  Indian 
people  and  your  television  audience,  as  well 
as  to  this  department."  He  said  the  show's 
narrator,  Robert  McCormick,  may  have 
been  "sold  a  bill  of  goods";  that  his  ap- 
proach to  the  problem  "followed  a  pattern 
often  espoused  by  a  vocal,  dissident  element 
that  asserts  we  are  ogres  without  souls  and 
avowed  enemies  of  the  Indians." 

Mr.  Bennett  described  as  "wholly  untrue' 
what  he  considered  to  be  the  program's 
thesis — "that  this  department  seeks  to  sep- 
arate the  Indian  from  his  land,  and  tha 
sales  of  individual  Indian  allotments  are 
part  and  parcel  of  the  termination  program. 
He  also  claimed  that  "political  overtones' 
were  present. 

NBC  has  received  the  letter  and  it  is 
under  consideration. 

Broadcastin^ 


NEW  f  ACTS  Of 
OMW  IMPORT 


III  f  OOD 


DRUGS 


AUTOfoOTlVt 
PRODUCTS 


oo 


<J5> 


•  MIAMI  165%  ABOVE  NATIONAL  AVERAGE 

in  retail  sales  per  capita! 

•  MIAMI  122%  above  national  average 

in  food  sales  per  capita! 

•  MIAMI  152%  ABOVE  NATIONAL  AVERAGE 

in  drug  sales  per  capita! 

•  MIAMI  248%  above  national  average 

in  automotive  sales  per  capita! 

WTVJ  covers  this  fantastic  market  as  no  other  media  can! 
See  NCS  #3!    See  ARB!    See  your  PGW  colonel! 

(data  from  Safes  Management's  November 
10,  1958,  "Marketing  on  the  Move"  Issue) 


WTVJ 


CHANNEL  4 

Represented  by: 
Peters,  Griffin,  Woodward,  Inc. 


NG 


December  8,  1958    •    Page  71 


TRADE  ASSNS. 

RAB  BUDGET  HITS  MILLION  MARK 


A  $1  million-plus  budget  will  back  Radio 
Advertising  Bureau  activities  next  year, 
President  Kevin  B.  Sweeney  told  the  organ- 
ization's board  of  directors  and  membership 
meeting  last  week  in  New  York. 

The  record  budget  (targeted  on  an  annual 
basis  of  $1,002,000  at  the  first  of  the  year 
with  the  hope  of  hitting  $1,065,000  by  mid- 
year) is  $82,000  ahead  of  the  $920,000 
budget  current  at  this  time  last  year.  It 
shades  slightly  the  "just  under  $1  million" 
budget  announced  by  Television  Bureau  of 
Advertising  last  month. 

RAB  also  named  a  new  chairman  last 
week.  Allen  M.  Woodall,  president-general 
manager  of  WDAK  Columbus,  Ga..  was 
elected  to  succeed  retiring  chairman  Kenyon 
Brown  of  KGLC  Miami,  Okla.,  and  other 
stations.  Five  new  directors  were  named  to 
the  board:  Paul  Braden,  WPFB  Middle- 
town,  Ohio;  John  Kluge,  Kluge  Stations; 
Harold  Krelstein,  Plough  Stations;  Edwin  K. 
Wheeler,  WWJ  Detroit,  and  Robert  Wolf- 
enden,  WMEV  Marion,  Va.  They  assume 
seats  previously  held  by  Edward  Breen, 
KFVD  Fort  Dodge.  Iowa;  Charles  C.  Caley, 
WMBD  Peoria;  William  B.  McGrath, 
WHDH  Boston;  Robert  T.  Mason,  WMRN 
Marion,  Ohio,  and  Adam  J.  Young  Jr.  of 
the  Young  representative  firms. 

Two  new  officers  were  elected  for  1959, 
Frank  P.  Fogarty  of  WOW  Omaha,  re- 
placing Mr.  McGrath  as  secretary,  and 
Richard  D.  Buckley  of  WNEW  New  York, 
replacing  John  S.  Hayes  of  the  Washington 
Post  Broadcast  Div.  as  treasurer.  President 
Sweeney,  Vice  President-General  Manager 
John  F.  Hardesty  and  Assistant  Secretary- 
Treasurer  William  L.  Morison  were  re- 
elected. 

Mr.  Sweeney  said  that  one  of  RAB's  prin- 
cipal activities  during  1959  will  be  "Opera- 
tion 120" — a  plan  to  crack  the  decision- 
making echelons  of  that  many  companies 
which  currently  present  a  "hard-shell"  to 


RETIRING  RAB  board  chairman  Kenyon 
Brown  (c),  executive  vice  president  of  KGLC 
Miami,  Okla.,  receives  a  certificate  of 
achievement  from  his  successor,  Allen  M. 
Woodall  (r),  president-general  manager  of 
WDAK  Columbus,  Ga.  The  presentation 
took  place  at  last  week's  meeting  conducted 
by  Kevin  B.  Sweeney  (I),  RAB  president. 


radio  salesmen.  The  schedule  calls  for  10 
pitches  a  month  during  the  year.  Another 
program  ranking  high  at  RAB  is  selection 
of  a  d2partment  store  to  get  $64,000  from 
the  organization  for  a  special  test  of  radio's 
effectiveness.  Over  41  candidates  are  being 
considered.  Still  another:  presentations  to 
major  industries  along  the  lines  of  the  recent 
automobile  effort,  with  oil  companies  the 
first  target. 

RAB  membership  is  on  the  way  up,  War- 
ren Boorom.  director  of  member  service, 
told  the  meeting.  He  noted  that  31  new 
members  joined  during  November  alone, 
bringing  current  membership  to  883.  Mr. 
Sweeney's  report  predicted  the  organization 
would  hit  the  900-member  mark  by  Christ- 
mas, 1,050  by  this  time  next  year. 

Engineering  Award  From  NAB 
For  Contribution  to  Industry 

Criteria  for  NAB's  new  bronze  plaque 
engineering  award — to  be  given  for  the 
first  time  at  the  association's  Broadcast 
Engineering  Conference  in  Chicago  March 
15-18 — were  announced  last  week  by  A. 
Prose  Walker,  NAB  manager  of  engineer- 
ing and  chairman  of  the  special  award 
committee. 

The  award  will  recognize  a  single  con- 
tribution or  contributions  over  a  period  of 
time  which  "measurably  advance  the  tech- 
nical state  of  the  broadcasting  art."  Mr. 
Walker  said  this  should  be  an  invention, 
development  of  new  techniques,  contribu- 
tions to  technical  knowledge,  leadership  in 
broadcast  engineering  affairs  or  any  other 
outstanding  accomplishment  which  warrants 
consideration. 

The  award  will  be  limited  to  officers  or 
employes  of  organizations  whose  primary 
business  is  broadcasting  by  licensed  stations 
and  to  employes  of  the  federal  government 
active  in  broadcast  engineering.  Nomina- 
tions, which  may  be  submitted  by  anyone, 
should  include  a  description  of  the  nom- 
inee's achievements,  his  affiliation  and  po- 
sition. Nominations  should  be  submitted 
as  soon  as  possible. 

The  period  of  time  during  which  the  con- 
tribution was  accomplished  should  be  "rea- 
sonable," the  committee  has  agreed.  The 
group  said  it  will  not  give  the  award  for 
contributions  made  in  the  "dim  past."  It 
will  be  presented  only  in  years  when  there 
is  a  contribution  which  warrants  it. 

Other  committee  members:  Raymond  F. 
Guy,  NBC;  James  D.  Russell,  KKTV  (TV) 
Colorado  Springs,  Colo.;  Wilson  Raney, 
WREC-AM-TV  Memphis,  and  Joseph  B. 
Epperson,  Scripps-Howard  Radio  Inc. 

Mass.  UPl-men  Hold  Fall  Meeting 

The  annual  fall  conference  of  the  UPI 
Broadcasters  Assn.  of  Massachusetts  was 
held  Nov.  25.  The  newsmen  visited  West- 
over  Air  Force  Base,  where  an  air  alert  was 
staged  for  the  occasion. 

Features  of  the  program  were  presented 
by  UPIBAM  committee  heads  under  Arthur 
King  of  VVEEI  Boston,  president.  They  in- 


cluded Ed  Kennedy.  WWLP-TV  Springfield; 
Les  Levinson,  WKOX  Framingham;  Al 
Noyes,  WHAV  Haverhill;  Joe  Welch, 
WSAR  Fall  River;  Gerry  Harrison.  WLLH 
Lowell;  Bob  Donahue,  WMAS  Springfield; 
Len  Libman,  WTAO  Cambridge;  Joe  Fen- 
nessey.  WHMP  Northampton,  and  Alan 
Wade  of  UPI. 

Judges  were  announced  for  the  Tom 
Phillips  Award  (given  annually  by  the  asso- 
ciation for  the  year's  best  news  story).  They 
are  Louis  Lyons,  curator,  Nieman  Fellow- 
ships, Harvard  U.  and  broadcaster  over 
WGBH-TV  Boston;  Jim  Little,  news  direc- 
tor, WTAG  Worcester,  and  Ray  Kierman, 
news  director,  WHDH  Boston  (retired). 

Officers  for  Next  Year's  Wescon 
Named  at  Honolulu  Annual  Meet 

The  eight-member  Western  Electronic 
Show  &  Convention  directors'  board  in- 
stalled officers  for  the  1959  Wescon — to  be 
held  in  San  Francisco  next  August — at  its 
Nov.  29  annual  meeting  in  Hawaiian  Vil- 
lage. Honolulu. 

O.H.  Brown,  marketing  director  of  Eitel- 
McCullough  Inc.,  San  Carlos,  Calif.,  was  in- 
stalled as  show  director  and  Albert  J. 
Morris,  vice  president  of  Levinthal  Elec- 
tronic Products  Inc..  Palo  Alto,  Calif.,  as 
convention  director.  Wescon  directors  are 
Bruce  S.  Angwin,  western  regional  manager. 
Electronic  Components  Div.,  General  Elec- 
tric Co.,  Los  Angeles;  Donald  C.  Duncan, 
contract  sales  director,  Beckman  Instru- 
ments Inc.,  Fullerton;  Hugh  P.  Moore, 
board  chairman,  Lerco  Electronics  Inc.. 
Burbank,  and  Walter  E.  Peterson,  Elec- 
tronics Div.  director,  Radioplane  Co.,  Van 
Nuys,  all  California. 

L.W.  Howard,  president,  Triad  Trans- 
former Corp..  Venice,  Calif.,  retires  as 
Wescon's  board  chairman.  Don  Larson, 
Wescon  business  manager-executive  commit- 
tee member  participated  in  the  Hawaii 
meeting. 

Co-sponsors  of  Wescon  are  West  Coast 
Electronic  Manufacturers  Assn.  and  San 
Francisco-Los  Angeles  sections  of  the  Insti- 
tute of  Radio  Engineers,  seventh  region.  The 
electronic  show-convention's  chief  executive 
officers  are  H.  Myrl  Stearns,  president, 
Varian  Assoc.,  and  Bernard  M.  Oliver,  re- 
search development  vice  president,  Hewlett- 
Packard  Co.,  both  Palo  Alto. 

Chicago  Ad  Club  Committee 
Considers  Pioneers  Chapter 

A  series  of  special  projects,  including 
the  possible  formation  of  a  Chicago  chapter 
of  the  Broadcast  Pioneers,  is  currently  being 
studied  by  a  new  committee  of  the  Chicago 
Broadcast  Advertising  Club. 

Among  other  projects  being  considered 
by  the  group,  under  chairmanship  of 
E.  P.  H.  James,  vice  president  of  A.  C. 
Nielsen  Co.,  are  plans  for  organized  par- 
ticipation by  BAC  members  in  develop- 
ment and  extension  of  Chicago  Federated 
Adv.  Club  radio-tv  workshop  courses;  (2) 
annual  BAC  awards  "to  persons  and  groups 
contributing  most  to  broadcasting  in  the 
Chicago  area";  (3)  annual  BAC  scholarship 


Page  72    •    December  8.  1958 


Broadcasting 


awards;  collection  of  manuscripts,  photo- 
graphs and  exhibits  for  a  "portrait  gallery" 
relating  to  Chicago  broadcasting  history; 
a  research  study,  perhaps  in  conjunction 
with  a  local  university,  for  the  use  of  BAC 
membership. 

It's  pointed  out  that  inasmuch  as  several 
BAC  members  belong  to  the  national 
Broadcast  Pioneers  organization,  BAC 
might  well  sponsor  a  Chicago  chapter,  look- 
ing toward  "the  mutual  benefit  of  both 
organizations." 

Other  committee  members  are  Edward 
Hitz,  NBC  vice  president  in  charge  of  Cen- 
tral Div.  tv  sales;  James  G.  Hanlon,  pub- 
lic relations  manager  of  WGN-AM-TV  Chi- 
cago, and  John  W.  Osbon,  midwest  news 
editor  of  Broadcasting. 

NAB  Television  Air  Campaign 
Becomes  Million-Dollar  Effort 

The  value  of  tv  time  being  allocated  to  a 
13-week  campaign  to  promote  the  tele- 
vision medium's  impact  has  passed  a  million 
dollars,  NAB  reported  last  week  as  the 
association  added  up  reports  from  20  more 
tv  member  stations. 

The  latest  figure  of  $1,134,350  in  time 
being  scheduled  by  92  tv  stations  compares 
to  $836,000-plus  by  72  outlets  reported  the 
week  before  [Trade  Assns.,  Dec.  1].  Last 
week's  NAB  survey  shows  that  stations  are 
allocating  a  total  of  $87,258  a  week  to 
run  a  series  of  animated  film  spots  pro- 
duced by  Pintoff  Productions,  New  York, 
under  supervision  of  NAB's  public  relations 
service. 

The  spots,  launched  during  National  Tv 
Week  Nov.  16-22  and  continuing  into  Feb- 
ruary 1959,  dramatize  the  theme,  "Nothing 
Brings  It  Home  Like  Television."  The  92 
stations  reporting  have  scheduled  the  spots 
a  total  of  29,648  times,  an  average  total  of 
322  per  station,  or  25  times  a  week  per 
station,  for  the  13-week  promotion. 

The  average  total  of  air  time  for  each 
station  is  valued  at  $12,330  or  $948  for 
each  station  weekly. 

Press  Protests  Broadcast  Ban 

A  joint  suit  has  been  filed  by  the  Georgia 
Press  Assn.  and  Atlanta  Newspapers  Inc. 
(WSB-AM-TV)  in  protest  against  a  judge's 
order  banning  broadcast  equipment  and 
picture-taking  on  sidewalks  adjoining  the 
Atlanta  courthouse.  The  suit  was  filed  in 
Fulton  County  Superior  Court  against  an 
order  issued  by  Judge  Durwood  Pye  [At 
Deadline,  Nov.  10].  Judge  George  P. 
Whitman  accepted  the  suit  and  set  Dec.  12 
as  hearing  date. 

Montana  Stations  Set  Spring  Meet 

The  spring  meeting  of  the  Montana  Ra- 
dio Stations  Inc.  is  set  for  May  21-23  in 
Great  Falls,  John  Lyon,  MRSI  president, 
has  announced.  An  executive  board  meet- 
ing, to  be  held  there  next  month,  will  be 
attended  by  Mr.  Lyon,  KIYI  Shelby;  Char- 
lotte Brader,  vice  president,  KOJM  Havre; 
Robert  Warner,  secretary-treasurer,  KM  ON 
Great  Falls;  Dale  Moore,  KBMN  Bozeman, 
and  Ian  Elliot,  KATL  Miles  City. 


Capital  City  Location 


means 


88K 


....  K     -v.  •  ■  ■-* 


..-4?'' 


&  * 


Pike 


51  «£ 


RALEIGH,  N.  C. 


Thriving  Tarheelia  looks  to  its  State  Capital  for  news 
;ind  views  about  government,  economic,  agricultural 
and  even  sports  activities. 

WRAL-TV  gives  them  what  they're  looking  for  — 
promptly,  accurately,  visually  and  verbally. 
News  reporting  is  just  one  part  of  the  programming 
that  has  given  WRAL-TV  the  top  rating  record  in  the 
Raleigh-Durham  area. 

Two  of  the  South's  newest  and  largest  studios  accom- 
modate popular  local  shows.  What  can't  be  staged  in 
the  studios  is  picked  up  by  a  $100,000  4-camera  mo- 
bile unit.  North  Carolina's  first  Ampex  Videotape  re- 
corder aids  program  ingenuity  and  flexibility. 
In  addition  to  lively  local  programming,  NBC  shows 
run  from  TODAY  to  JACK  PAAR  —  unduplicated 
network  programming  in  the  most  densely  populated 
section  of  the  WRAL-TV  coverage  area. 
All  this  makes  a  powerful  setting  for  your  selling 
messages. 
Are  you  on? 

VIDEOTAPE  RECORDER  •  LARGE  NEW  STUDIOS 
4-CAMERA  MOBILE  UNIT 


WRAL-TV 

CAROLINA'S  Colorful  CAPITAL  STATION 


Serving  the  area  from 
Greensboro  to  the  coast,  from 
Virginia  to  the  South 
Carolina  line—a  total  of  more 
than  2  million  population 


FULL  POWER  CHANNEL  5 
NBC  AND  LOCAL  COLOR 


Fred  Fletcher, 

Vice  Pres.  &  Gen.  Mgr. 

Raleigh,  North  Carolina 

REPRESENTED  BY 
H-R,  INC. 


Broadcasting 


December  8,  1958    •    Page  73 


THE 
GREEKS 
HAD  A 
WORD 
FOR 
IT.  .  . 


JUPITER 
ATNAMIS 

POWER 


Jupiter  (Zeus  to  all  Greeks)  was 
top  man  on  the  totem  pole,  so  far  as  the 
Olympian  gods  were  concerned.  He  was 
described  as  Supreme  Ruler,  Lord  of  the 
Sky,  the  Rain-God  and  the  Cloud- 
gatherer.  Like  a  lot  of  male  mortals,  he 
also  had  an  eye  for  pretty  girls,  but  we're 
not  concerned  with  that  here. 

So — to  the  Greeks,  he  repre- 
sented Power,  and  his  symbol  and  weap- 
on was  the  Thunderbolt,  which  he  may 
have  used  a  little  indiscriminately  here 
and  there. 

And  what  does  all  this  have  to  do 
with  WCKY?  Well,  we  want  you  to 
know  we've  POWER,  too-  50,000  whole 
watts  of  it;  in  fact,  we're  "as  powerful  as 
any  station  in  the  entire  United  States." 
We  try  to  use  our  power  constructively 
in  the  public  interest.  We  operate  24 
hours  a  day,  serving  the  Cincinnati  mar- 
ket, and  doing  our  darndest  to  do  a  good 
selling  job  for  our  advertisers.  Cincin- 
natians  like  WCKY's  50,000  watts  of 
POWER  for  its  good  clear  signal  cover- 
ing all  of  the  Cincinnati  trading  area. 
Advertisers  like  WCKY  for  its  selling 
POWER  to  the  Cincinnati  adult  audi- 
ence, and  by  Jupiter,  with  a  combina- 
tion like  that,  how  can  you  lose? 

If  you  want  to  know  more  about 
WCKY's  POWER  to  reach  listeners  and 
produce  sales,  call  Tom  Welstead  at 
WCKY's  New  York  office  or  AM  Radio 
Sales  in  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 

Page  74    •    December  8,  1958 


TRADE  ASSNS. 


CONTINUED 


EIA  PUTS  STEREO  EAR  TO  GROUND 

*  Manufacturers  set  up  unit  on  binaural  broadcasting 

•  National  Stereo  Radio  Committee  headed  by  Dr.  Baker 


The  burgeoning  business  of  stereo  made 
the  big  leagues  last  week — it  assumed  the 
status  of  an  "all-industry  problem."  Con- 
cerned: The  Electronics  Industry  Assn., 
which  started  the  machinery  to  set  up  a  Na- 
tional Stereophonic  Radio  Committee  to 
formulate  and  recommend  standards  for  a 
new  broadcasting  art. 

The  committee,  authorized  last  Thursday 
in  New  York  by  the  EIA  board  of  directors, 
will  function  as  have  predecessors  in  other 
broadcasting  fields — the  two  National  Tele- 
vision System  Committees  (NTSC)  which 
worked  out  the  standards  first  for  black-and- 
white  tv  in  1941  and  later  for  color  in  1953. 

At  the  helm,  as  he  has  been  on  the 
NTSC's,  will  be  Dr.  W.R.G.  Baker,  retired 
General  Electric  engineering  chief  and  EIA 
past  president,  who  will  chair  the  adminis- 
trative committee  to  set  up  the  formal 
NSRC.  With  him  on  that  group  will  be 
D.B.  Smith,  Philco,  vice  chairman;  A.V. 
Loughren,  Airborne  Instrument  Labs; 
W.J.  Morlock,  General  Electric;  D.G.  Fink, 
Philco;  I.G.  Kaar,  Hoffman  Electronics,  and 
A.N.  Goldsmith,  consulting  engineer.  An 
operations  committee,  also  named  last  week, 
will  be  headed  by  Graydon  Lloyd  of  GE  as 
chairman  and  J.E.  Young  of  RCA  as  vice 
chairman. 

Briefly  stated,  this  is  the  medium  and  the 
problem  is  has  sired: 

Stereo's  function  is  to  deliver  to  the  listen- 
er so-called  "true"  sound,  that  is,  coming 
at  him  from  two  sides  (one  per  ear)  rather 
than  one.  To  do  it,  separate  pickup  and  re- 
production systems  are  used,  putting  the 
separate  signals  on  a  single  disc  or  tape,  or, 
in  the  case  of  live  broadcasts,  putting  the 
separate  signals  into  different  transmission 
systems. 

It  becomes  the  broadcaster's  job  to  deliver 
these  signals  using  (at  present)  three  princi- 
pal methods,  each  calling  for  a  different  set 


of  receiving  gear.  The  three  systems:  (1) 
2-channel  signals  (fm-fm  combinations,  fm- 
am  combinations),  (2)  composite  signals 
(multiplexing),  and  (3)  "compatible"  signals. 

In  the  first  case,  only  fm-fm  combinations 
are  considered  by  hi-fi  buffs  to  be  acceptable 
— but  under  present  broadcasting  rules 
which  prohibit  duopoly,  this  means  com- 
peting fm  stations  in  a  market  must  get  to- 
gether to  program  stereophonically.  This  can 
be  awkward.  Fm-am  combinations  are 
easier  to  achieve,  as  both  may  be  owned  by 
the  same  broadcast  entity,  but  the  quality 
doesn't  meet  the  rigorous  standards  of  the 
hi-fi  fan.  In  both  these  systems  the  listener 
is  required  to  have  two  sets. 

Composite  (multiplexed)  signals  come 
closer  to  the  mark,  as  they  emanate  from 
the  same  fm  station  (there  is  no  am  multi- 
plexing now).  But  then  enters  the  problem 
of  new  receiving  equipment.  Assuming  the 
listener  will  buy  it,  there's  still  the  question 
of  which  of  many  possible  multiplexing  sys- 
tems to  use — both  broadcaster  and  receiver 
manufacturer  must  agree. 

Compatible  signals  have  been  proposed 
by  veteran  broadcast  engineer  Murray  Cros- 
by, whose  Crosby  Labs  is  developing  a  sys- 
tem which  would  permit  listeners  with  pres- 
ent fm  sets  to  hear  both  sides  of  the  stereo 
signal  (from  the  same  speaker,  so  of  course 
not  stereophonically)  or  permit  listeners 
with  his  specially-designed  set  to  get  the 
real  stereo  broadcast. 

It  will  be  the  job  of  NSRC  to  find  which 
of  these  or  other  possibilities  holds  the  best 
promise  of  economy  and  compatibility. 
Some  degree  of  haste  is  important,  too,  as 
an  answer  should  be  found  before  any  of 
the  present  methods  gets  too  strong 
a  grip  in  the  market.  One  opinion  holds  the 
problem  won't  be  resolved  in  less  than  six 
months,  could  take  18. 

(Also  see  Philco  story,  page  62.) 


HALL  OF  FAME  'SEED  MONEY' 


Plans  for  a  Broadcasters  Hall  of  Fame 
went  a  step  farther  last  week  when  an 
advisory  committee  of  NAB  voted  to 
raise  a  minimum  $10,000  "seed  money" 
to  study  methods  of  establishing  a  Hall 
of  Fame  honoring  radio  and  television 
pioneers,  a  museum  and  a  library  to  pre- 
serve historic  broadcasting  material. 

The  study  would  collect  information 
to  organize  the  project,  which  envisions 
the  eventual  establishment  of  a  national 
institution  for  the  public,  historians  and 
scholars.  NAB  is  coordinating  explora- 
tory activities,  but  said  the  project  will 
be  an  all-industry  endeavor  after  it 
gets  moving. 

Contributions  to  the  study  will  be 
welcomed  from  all  interested  in  the 
project,  John  F.  Patt,  WJR  Detroit, 
chairman  of  the  committee,  said  last 
week.  "It  is  our  belief,"  he  said,  "that 


the  dramatic  history  of  broadcasting  in 
the  U.S.  since  1920  and  before,  includ- 
ing its  memorable  events  and  its  con- 
tributions to  the  American  scene,  should 
be  collected,  preserved  and  made  avail- 
able for  all  the  people." 

Other  members  of  the  committee: 
Joseph  E.  Baudino,  Westinghouse  Broad- 
casting Co.,  Washington;  Merrill  Lind- 
say, WSOY  Decatur,  111.;  Paul  Morency, 
WTIC  Hartford,  Conn.,  and  Fred  Weber, 
WSTV  Steubenville,  Ohio.  Members  are 
all  broadcasting  pioneers  with  a  total 
service  of  166  years. 

NAB  staff  participants  included  Har- 
old E.  Fellows,  president;  John  F. 
Meagher,  radio  vice  president;  Thad  H. 
Brown  Jr.,  tv  vice  president;  Everett  E. 
Revercomb,  secretary-treasurer;  Howard 
H.  Bell,  assistant  to  the  president,  and 
John  M.  Couric,  news  manager. 


Broadcasting 


"Let's  run 
this  up 


the  flag  pole" 


It  means  that  now  America's 
No.  1  network,  NBC,  and  Buffalo's  No.l 
station,  WGR-TV,  have  joined  forces 
to  offer  advertisers  and  viewers  the  best  in  TV 
in  the  nation's  14th  market. 


•  Top  NBC-TV  network  programming  ...  A  huge,  untapped 

audience  will  now  see,  for  the  first  time,  Dinah 
Shore,  Perry  Como,  Bob  Hope,  Milton  Berle,  and 
many  others.  Also  available  are  NBC  color, 
NBC  specials,  NBC  public  service . . .  because  NBC  is 
now  VHF  in  Buffalo. 

•  Top  local  acceptance . . .  because  of  top  local  shows, 
personalities,  public  service,  promotion,  and 
merchandising. 

•  Top  choice  in  Buffalo  of  advertisers  and  viewers  alike 


Broadcasting 


December  8,  1958    •    Page  75 


TRADE  ASSNS.  continued 


MADISON  AVE.  SORTIE 
FOR  FARM  DIRECTORS 

•  Aim  at  buyers  with  N.Y.  meet 

•  Over  350  at  Chicago  sessions 

America's  farm  broadcasters  are  taking 
a  new  look  at  their  roles  on  the  station 
team  as  developers  of  sales  and  interpreters 
of  the  "public  interest,  convenience  and 
necessity." 

In  a  move  toward  that  end,  the  Na- 
tional Assn.  of  Tv  &  Radio  Farm  Directors 
has  decided  to  carry  its  agricultural  pitch  to 
Madison  Avenue  next  spring  in  a  bid  to 
win  friends  and  influence  buyers.  The  mem- 
bership voted  to  hold  its  spring  meeting 
(probably  the  second  or  third  week  of  June) 
in  New  York  next  year.  (The  fall  annual 
convention  will  be  held  concurrently  with 
the  International  Livestock  Exposition  and 
4-H  Congress  in  Chicago.) 

Over  355  NATRFD  voting  and  associate 
members  attended  the  Chicago  conclave 
at  the  Conrad  Hilton  Hotel  and  voted  in 
Maynard  Speece.  WCCO  Minneapolis,  as 
1959  president.  They  heard  panels  exchange 
views  on  farm  director  contact  with  station 
representatives,  lack  of  data  on  farm  broad- 
casting, ratings,  current  FCC  interpreta- 
tions of  station  license  compliance,  the 
merits  of  commercially-sponsored  public 
service  farm  programs  and  myriad  other 
topics.  Station  management  and  farm  direc- 
tors alike  took  their  lumps  in  the  three-day 
meeting. 

Armed  with  a  special  convention  fa- 
cilities budget.  NATRFD  plans  a  "let's  get 
to  know  each  other  better"  session  with 
New  York  representatives  and  agencies  next 
June.  Bob  Palmer,  Cunningham  &  Walsh, 
N.Y.,  an  NATRFD  associate  member,  will 
head  a  special  farm  broadcasters'  com- 
mittee. 

It  is  expected  that  Gordon  Hayes,  man- 
ager of  CBS  Radio  Spot  Sales,  and  promi- 
nent T-RFDs  also  will  serve  on  the  group. 
Among  other  committee  members  men- 
tioned to  serve  NATRFD  President  Speece: 

Layne  Beaty.  U.S.  Dept.  of  Agriculture 
radio-tv  service;  Don  Lerch,  D.  Lerch  Jr. 
&  Co.,  and  R.  Lyle  Webster,  USDA,  all 
Washington,  D.C.;  Bert  Larson,  American 
Cyanamid  Co..  and  Joseph  Martin,  Allied 
Chemical,  both  New  York;  and  such  T- 
RFDs  as  Don  Tuttle,  WGY  Schenectady, 
N.Y.;  Frank  Atwood,  WTIC-AM-TV  Hart- 
ford, Conn. 

Benefits  From  Changes  •  FCC  Comr. 
Rosel  H.  Hyde  spoke  on  the  Commission's 
program  form  revisions  as  the  best  means 
of  determining  whether  broadcast  licenses 
operate  in  the  public  interest  [At  Dead- 
line, Dec.  1].  He  addressed  a  luncheon 
Nov.  29. 

The  opening  business  session  Nov.  29 
was  told  that  while  membership  was  down 
to  411  from  a  previous  two-year  peak, 
treasury  funds  were  up  to  $9,000-plus.  Mai 
Hansen  of  WOW-AM-TV  Omaha,  chair- 
man of  the  NATRFD  sales  promotion  com- 
mittee, reported  that  farm  broadcasting 
"sold  well"  the  past  year  despite  a  lack  of 

Page  76    •    December  8,  1958 


information  made  available  to  agency  buy- 
ers. Reporting  on  an  NATRFD  fact  sheet 
for  station  managers,  representatives  and 
agencies,  he  suggested  the  association  "ex- 
plore all  avenues"  of  the  farm  market. 
NATRFD  "desperately  needs,"  he  stated, 
"a  national  approach  to  farm  research,"  a 
project  which  would  cost  about  $50,000. 

Outgoing  NATRFD  president  Bob  Miller 
of  WLW  Cincinnati  told  the  luncheon 
gathering  that  farm  broadcasting  "kept  alive 
the  spark  of  serving  the  listening  audience" 
when  radio  programming  and  advertising 
hit  its  low  ebb.  "Through  service  program- 
ming we  have  attracted  sponsors  and  au- 
dience," he  stated.  The  farm  audience  will 
remain  the  biggest  consumer,  he  said,  and 
stations  must  recognize  that  the  T-RFD 
is  "not  an  announcer  but  an  executive  on 
the  staff." 

Comr.  Hyde  also  took  part  in  an  after- 
noon panel  that  included  Larry  Haeg,  gen- 
eral manager  of  WCCO  Minneapolis;  Benito 


NATRFD  GAVEL  is  turned  over  by  retiring 
President  Bob  Miller  (seated,  I),  WLW  Cin- 
cinnati, to  Maynard  Speece,  WCCO  Min- 
neapolis, association  president  for  J  959.  In 
background  (I  to  r):  Herb  Plambeck,  WHO 
Des  Moines,  NATRFD  historian;  George 
Roesner,  KPRC  Houston,  secretary-treas- 
urer; Wally  Erickson,  KFRE  Fresno,  Calif., 
first  vice  president. 

Gaguine,  of  the  Washington  law  firm  of  Fly, 
Shuebruck,  Blume  &  Gaguine;  John  Mc- 
Donald, WSM  Nashville,  and  Roy  Battles, 
National  Grange,  with  Mr.  Miller  presiding. 

Mr.  Gaguine  intimated  that  the  govern- 
ment pendulum  on  broadcasting  regulation 
is  swinging  toward  stricter  regulation.  He 
asserted  that  "the  law  at  the  Commission 
on  any  particular  day,  on  any  particular 
subject  is  whatever  four  of  these  FCC  com- 
missioners happen  to  decide  on  the  cases 
before  them." 

Mr.  Haeg  protested  that  if  "we  let  the 
rating  services  decide  what  we  believe,  we 
have  become  a  kind  of  slave  to  what  the 
rating  services  say  we  shall  or  shall  not  do." 
He  suggested  farm  broadcasting  do  its  job 
and  "the  cost-per-thousand  of  the  ratings 
services  be  damned."  Mr.  Haeg  also  ex- 
pressed concern  over  the  prospect  of  addi- 
tional stations  splitting  up  the  advertiser 
marketing  dollar,  thus  leading  to  curtail- 


ment of  RFD  activities  because  of  cost  con- 
siderations. The  idea  that  many  stations 
wouldn't  even  bother  with  any  farm  pro- 
gramming were  it  not  for  the  FCC  was  ad- 
vanced by  Mr.  Battles.  Mr.  McDonald 
claimed  that  T-RFDs  program  in  a  responsi- 
ble manner. 

In  an  afternoon  panel  session,  Robert 
Kunkel,  account  executive  at  Leo  Burnett 
Co.,  charged  that  A.C.  Nielsen  Co.'s  NCS 
No.  2  "short-changes  farm  markets." 

Sam  Schneider,  account  executive  at  CBS 
Radio  Spot  Sales,  Chicago,  and  onetime 
RFD,  outlined  basic  requirements  expected 
in  farm  broadcasting  from  agencies,  T-RFDs 
and  representatives.  He  told  NATRFD 
delegates:  "One  half  your  representatives 
don't  know  you.  They  buy  you  by  a  slide 
rule  and  give  the  job  to  someone  in  an  ivory 
tower."  Mr.  Schneider  urged  directors  not 
to  resent  the  fact  farm  shows  are  sponsored. 

A  question-and-answer  period  touched  on 
such  topics  as  the  extent  of  T-RFD  client 
service  responsibilities,  farm  directors  deliv- 
ering commercials  and  T-RFD-agency-rep 
liaison.  Other  panelists  were  M.H.  Straight, 
advertising  manager  of  Spencer  Chemical 
Co.,  Kansas  City,  and  Bill  Alford,  farm 
editor  of  WMT  Cedar  Rapids,  Iowa. 

Agency  Opinions  of  Tv  •  Closing  day 
panels  were  devoted  to  tv  and  "the  new 
look"  of  farm  broadcasting,  with  client  and 
agency  executives  making  pointed  criticisms. 

M.R.  Budd,  advertising  director  of  Her- 
cules Powder  Co.,  Wilmington,  Del.,  which 
entered  tv  in  1955,  scored  "short-sighted 
management"  and  claimed  some  stations 
have  weakened  their  farm  programming.  In 
such  instances,  he  reported,  "we  cut  our 
schedules,  while  in  others  we  increased 
them." 

T-RFDs  were  urged  by  Harry  Barger, 
vice  president  of  Wherry,  Baker  &  Tilden, 
Chicago  advertising  agency,  to  "get  man- 
agement to  provide  good  time  periods."  He 
said  that  farm  directors,  "in  many  instances, 
have  been  pushed  back  to  far  too  early 
morning  periods.  .  .  .  You  must  figure  out  a 
more  effective  way  to  get  your  story  across 
to  agencies  and  clients;  to  let  them  know 
about  your  tv  shows,"  he  suggested,  citing 
a  $900  million  farm  market  for  station 
management. 

Frank  Gentry,  commercial  manager  of 
WLBT  (TV)  Jackson,  Miss.,  called  on  sta- 
tion management  to  add  tv  farm  shows  if 
they're  not  presently  on  the  schedule,  pick 
the  right  periods  across  the  board  and  "get 
an  experienced  farm  director."  He  remarked 
that  the  T-RFD  "can  be  a  means  of  main- 
taining firm  52-week  accounts  on  your  sta- 
tion" and  "can  inspire  confidence  in  his 
listeners." 

The  closing  meeting  Nov.  30  featured 
Bill  Drips,  KOIN-TV  Portland,  Ore.;  For- 
rest (Frosty)  Blair,  Edward  Petry  &  Co.; 
Jim  Bridwell,  Gardner  Adv.  Co.,  St.  Louis, 
R.  L.  Wood,  Ralston  Purina  Co.;  Jack 
Jackson,  National  Grange,  and  Mr.  Beaty. 

Responsibilities  of  farm  broadcasters  to 
their  station  representatives,  agencies  and 
clients  were  outlined  by  panelists.  Mr.  Drips 
noted  that  "today,  agriculture  is  big  busi- 
ness." 

Louis  Wilson,   information   director  of 
Broadcasting 


you  want  KOWH  radio 

.  .  .  9  years  at  or  near  the  top  —  consistently ! 


Most  recent  Pulse:  6.2  all  day  average.  Why?  Per- 
sonalities that  get  through  to  people.  Sounds  that 
intrigue  people.  Excitement  that  holds  people.  Good 


coverage,  too,  on  660  kc.  Adam  Young  can  amplify. 
See  him  ...  or  talk  to  KOWH  General  Manager 
Virgil  Sharpe. 


K  O  W  H  Omaha  Represented  by  Adam  Young  Inc. 


Broadcasting 


December  8,  1958    *    Page  77 


KTYI  rate  card 

.  your  lowest  cost 
per  thousand  TV  buy 

in  St.  Louis 

Represented  nationally  by         r  ~~  ! 

BLAIR  I  V 

KTVIO  r% 

CHANNEL  JKL^B 

ST.  LOUIS 


The  link  that  serves 
South  Carolina's  largest  city 


TRADE  ASSNS. 


CONTINUED 


National  Plant  Food  Institute,  was  honored 
at  the  closing  Sunday  banquet  with  NAT- 
RFD's  meritorious  service  award.  Tenure 
awards  were  presented  to  George  German, 
WNAX  Yankton,  S.D.  (for  25  years)  and 
Mr.  Drips  (30  years).  Bob  Parker,  WBAY 
Green  Bay,  Wis.,  won  the  National  Milk 
Producers  Federation  award  for  radio. 

At  the  helm  for  '59  •  Mr.  Speece,  of 
WCCO  Minneapolis,  was  elected  president 
on  a  slate  that  also  included  Wally  Erickson, 
KFRE  Fresno,  Calif.,  vice  president;  George 
Roesner,  KPRC  Houston,  secretary-treasur- 
er, and  Herb  Plambeck,  WHO  Des  Moines, 
re-named  historian. 

New  members  of  NATRFD's  associate 
members  committee  are  Mr.  Timmons.  of 
KWKH  Shreveport,  La.,  chairman;  W.  Judd 
Wyatt,  MFA  Insurance  Co.,  Columbia,  Mo., 
vice  chairman;  Bob  Walton.  John  Blair  & 
Co.,  Chicago,  secretary.  Mr.  Timmons  is 
immediate  past  president  of  NATRFD. 

The  T-RFD's  executive  committee,  meet- 
ing after  the  convention,  voted  nearly  a 
100%  budget  increase  for  association  oper- 
ations in  1959 — $11,275  compared  with 
$6,760  in  1958 — and  heard  a  report  on  plans 
for  Farm  Broadcasting  Day  Feb.  7,  1959. 
Robert  S.  Webster,  WJTN  Jamestown,  N.Y., 
committee  chairman,  reported  200  orders 
thus  far  for  Farm  Broadcasting  Day  Kits. 
NATRFD  is  picking  up  the  entire  tab  for 
the  1959  event,  previously  sustained  by 
NAB. 

Among  resolutions  adopted  by  NATRFD 
at  closing  sessions  were  these:  (1)  to  limit 
membership  of  its  tv  committee  to  six  mem- 
bers for  a  three-year  tenure;  (2)  to  support 
the  National  Advisory  Council  on  Civil 
Defense  by  helping  "to  educate  the  public" 
on  CD  needs;  (3)  to  set  dues  of  stations  with 
1  kw  and  under  at  $15,  of  extension  editors 
and  government  communications  workers 
in  radio-tv  at  $7.50,  and  all  others  at  $25, 
save  for  multiple  membership  instances, 
with  second,  third  and  other  members  pay- 
ing $15 — same  as  for  voting  members. 

A  move  for  the  appointment  of  a  group 
to  "gather  uniform  and  general  survey  data 
to  be  used  as  a  sales  tool  for  T-RFDs  and 
to  report  the  data  currently  being  used  as 
either  good  or  bad  sales  efforts"  was  side- 
tracked and  referred  to  NATRFD's  execu- 
tive committee.  Group  also  approved  the 
designation  of  all  regional  chairmen  as  na- 
tional vice  presidents  for  their  regions. 

TRADE  ASSN.  SHORTS 

Advertising  Federation  of  America  an- 
nounces it  is  sponsoring  life  insurance  plan, 
available  to  member  companies  for  their 
key  executives.  Under  plan,  according  to 
AFA,  premiums  paid  by  corporations  for 
executives  are  tax  deductible  and  cover  in- 
surance from  $10,000  to  $30,000.  Details 
will  be  sent  to  AFA  company  members 
shortly. 

National  Academy  of  Television  Arts  & 
Sciences  names  four  new  trustees  to  its  na- 
tional board.  They  are  Irv  Kupcinet,  presi- 
dent, Chicago  chapter;  Frank  Atlass, 
WBBM-TV  Chicago,  Ned  Williams,  editor 
of  Chicago  Unlimited,  Arnold  L.  Wilkes, 
WBAL-TV  Baltimore. 


MANUFACTURING 

Midwest  Electronics  Submits 
Financing  Prospectus  to  SEC 

Midwest  Electronics  Inc.,  Fargo,  N.  D., 
established  in  September  by  broadcaster 
John  W.  Boler  to  manufacture  radio-tv 
equipment,  has  notified  the  Securities  &  Ex- 
change Commission  of  plans  to  seek  public 
financing.  In  a  required  registration  with 
the  SEC,  Midwest  said  it  would  offer  to  the 
public  $300,000  in  6%  notes,  due  Jan.  1, 
1966,  or  before,  and  30,000  shares  of  com- 
mon stock  (50^  par  value). 

Investors  would  purchase  a  package  deal 
consisting  of  one  $500  note  and  50  shares 
for  $500.  No  underwriter  is  being  used  and 
the  stock-notes  will  be  solicited  only  from 
residents  of  North  Dakota  and  Minnesota, 
Midwest  stated.  Mr.  Boler  will  retain  70% 
of  Midwest  if  the  entire  offering  is  sub- 
scribed. 

Midwest  recently  purchased  KFGO  Far- 
go for  $150,000  [Changing  Hands,  Nov.  3] 
and  KXAB-TV  Aberdeen,  S.  D.  (not  yet  on 
air)  and  leased  the  stations  to  Mr.  Boler's 
North  Dakota  Broadcasting  Co.  Mr.  Boler 
and  his  wife  also  own  KXJB-TV  Valley  City 
and  KBMB-TV  Bismarck,  both  North  Da- 
kota. Midwest  announced  plans  to  manufac- 
ture small,  portable  tv  cameras,  microwave 
equipment  and  other  radio-tv  components. 

MANUFACTURING  SHORTS 

International  Telephone  &  Telegraph  Corp., 

announces  its  recently  consolidated  Clifton, 
N.  J.,  and  Fort  Wayne,  Ind.,  operation  has 
been  named  ITT  Federal  Div.,  effective  im- 
mediately. Five  officers  for  division  were 
elected:  George  A.  Banino,  v.p.  and  comp- 
troller; Robert  E.  Chasen,  v.p.-admin- 
istration;  Theodore  M.  Douglas,  v.p.  of 
division;  Walter  W.  Hawk,  v.p.-engineer- 
ing,  and  William  B.  Levet,  secretary  and 
counsel. 

RCA's  electron  tube,  semiconductor  and 
materials  division,  has  honored  114  25-year 
veterans,  representing  total  of  2,850  years 
of  service,  by  induction  into  Quarter  Century 
Club.  Club  "membership"  is  now  481,  in- 
cluding 302  active  employes  and  65  retired 
from  RCA. 

Technical  Products  Dept.  of  General  Elec- 
tric Co.,  Syracuse,  N.  Y.,  announces  pub- 
lication of  new  81 -page  audio  equipment 
booklet.  Limited  number  of  copies  will  be 
made  available  free  to  audio  engineers  and 
professional  broadcasters  on  priority  basis. 


HEART  WHERE  HOME  IS 

Electronics  Industries  Assn.,  some 
of  whose  members  make  their  living 
selling  tv  sets,  will  embark  on  a  con- 
sumer promotion  drive  close  to  their 
hearts  next  year.  The  theme:  "Mul- 
tiple-Set Usage  in  the  Home."  The 
campaign  was  approved  at  last  week's 
meeting  of  the  EIA  board  (story, 
page  74),  and  put  under  the  charge 
of  J.  M.  Williams,  advertising  manager 
of  the  RCA  Victor  Tv  Div. 


Page  78    •    December  8,  1958 


Broadcasting 


To  sell  Indiana, 
you  need  both 
the  2nd  and  3rd 
ranking  markets. 

NOW 
ONE  BUY 

delivers  both  — 
AT  A  10% 


YOU  NEED  TWO  GUNS 
in  Indiana! 


Here,  where  hunting's  the  hobby,  sharpshooting  adver- 
tisers bag  two  traditional  test  markets — Fort  Wayne  and 
South  Bend -Elkhart  —  with  one  combination  buy  which 
saves  10%.  They  thus  draw  a  bead  on  340,000  TV  homes  — 
a  bigger  target  than  T.A.'s  43rd  market!*  Over  1,688,000 
total  population — more  people  than  Arizona,  Colorado  or 
Nebraska!  Effective  Buying  Income,  nearly  $3  Billion — 
and  it's  yours  with  just  one  buy! 

*Sources:  Television  Age,  May  19,  1958;  Sales  Management 
Survey  of  Buying  Power,  May,  1958. 


call  your 


man  now! 


***** 


Broadcasting 


December  8,  1958    •    Page  79 


PROGRAM  SERVICES 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


Represented  nationally  by 
RADIO-TV  REPRESENTATIVES,  INC. 

NEW  YORK  •  CHICAGO  •  BOSTON  •  SEATTLE 
ATLANTA    .    LOS  ANGELES   .    SAN  FRANCISCO 


Channel 


•Basis:  1958  Fall  Schedule 


Boiling  Co.,  New  York -Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


For  Action  at 
Lowest  Cost 


86%*  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Ball  Players  Denied 
Share  in  Tv  Profits 

Major  league  baseball  players  last  week 
threw  a  "curve"  in  the  direction  of  their  em- 
ployers— the  club  owners.  And,  the  "take" 
was  on  as  two  days  later  the  owners  unani- 
mously and  flatly  turned  down  their  hired 
hands  in  a  bid  for  a  profit-sharing  plan — 
brought  on  by  increased  tv  revenues. 

Specifically,  the  players  claim  the  advent 
of  televised  games  has  greatly  increased  the 
income  of  clubs  without  increasing  ap- 
preciably their  own  take-home  pay.  To 
back  up  their  pitch,  the  players  appeared 
before  the  owners  in  Washington  last  Tues- 
day (Dec.  2)  with  facts,  figures  and  charts 
showing  how  the  clubs'  income  has  gone 
up  while  salary  totals  have  not. 

Player  spokesmen  Robin  Roberts,  Phila- 
delphia Phillie  pitcher,  and  the  Washing- 
ton Senator  third  baseman  Eddie  Yost 
made  no  bones  about  the  fact  increased  tv 
income  triggered  their  demand.  The  play- 
ers asked  that  20%  of  each  club's  gross 
income  from  all  sources  be  budgeted  for 
their  salaries.  Previously,  the  plavers  had 
indicated  their  demand  would  be  for  25% 
of  a  club's  radio-tv  income  only,  over  and 
above  their  regular  salaries. 

The  players'  figures,  covering  radio-tv  and 
total  income  for  the  years  1952-56.  showed 
that  total  income  had  risen  from  $32  million 
in  1952  to  $42.8  million  in  1956.  Over  the 
same  period,  radio-tv  income  rose  from 
$4.1  million  to  $7.3  million.  For  the  same 
period,  the  players  claimed,  their  total 
salaries  increased  only  $229,665. 

In  1933,  player  salaries  accounted  for 
44.2%  of  a  team's  total  income,  while  in 
1950  and  1956  the  figure  went  down  to 
16.4%  and  12.9%.  respectively,  according 
to  J.  Norman  Lewis,  attorney  for  the  play- 
ers. 

Pitcher  Roberts  said  his  colleagues  also 
would  like  to  see  the  club  owners'  financial 
figures  for  1957-58.  but  as  yet  have  not 
made  such  a  request.  The  radio-tv  and 
total  income  figures  cited  were  released  in 
the  summer  of  1957  by  the  House  Anti- 
trust Subcommittee  [Program  Services. 
June  24.  1957].  A  bonus  player  himself. 
Mr.  Roberts  said  the  large  bonuses  clubs 
have  shelled  out  in  recent  years  to  rookies 
points  up  the  available  extra  income  ac- 
crued through  tv. 

He  said  the  players  changed  their  orig- 
inal demand  from  25%  of  radio-tv  income 
to  20%  of  all  income  (including  conces- 
sions, parking,  etc..  but  excluding  park 
rental  fees)  because  some  clubs  (Milwaukee. 
Kansas  City)  do  not  televise  their  home 
games  and  different  numbers  of  games  are 
telecast  by  other  teams.  "We  want  a  share 
of  the  [club's]  increase  in  income  through 
television,"  Mr.  Roberts  emphasized. 

The  players  asked  the  owners  to  give 
them  a  quick  answer.  The  Phillies  star  said 
the  players  have  not  decided  what  retalia- 
tory steps  will  be  taken  if  the  owners  refuse 
the  demand,  but  that  refusal  to  play  has 
not  even  been  considered. 

The  owners  complied  with  the  request 
for  a  quick  answer,  formally  turning  down 


Page  80    •    December  8,  1958 


the  player-request  on  Thursday.  While  the 
request  for  20%  was  "considered"  for  two 
days,  the  immediate  reaction  of  many  was 
unqualified  refusal.  Frank  Lane,  outspoken 
general  manager  of  the  Cleveland  Indians, 
said  that  he  would  have  turned  the  players 
down  immediately.  He,  as  did  other  owners, 
took  strong  exception  to  the  players'  salary 
figures. 

"We  can  prove  that  at  least  12  of  the 
16  major  league  clubs  pay  in  excess  of 
20%  of  their  gross  income  for  salaries," 
Mr.  Lane  countered  in  citing  statistics  of  his 
own.  He  claimed  Washington  puts  34% 
of  its  total  income  into  player's  salaries. 

Dan  Topping,  co-owner  of  the  New  York 
Yankees,  reportedly  told  the  players:  "You'll 
get  nothing  of  the  kind."  Multimillionaire 
Tom  Yawkey,  owner  of  the  Boston  Red 
Sox  claimed  that  more  ball  players  are 
overpaid  than  underpaid.  "We  want  players 
to  get  more  money  when  they  deserve  it," 
he  said. 

The  owners  were  in  Washington  last 
week  for  the  annual  meetings  of  both  the 
major  and  minor  leagues. 

Roach  to  Tape  First  Tv  Show 
With  Hour  'Pilgrimage'  Special 

Hal  Roach  Studios  will  start  its  first 
videotape  programming  a  week  from 
Wednesday  (Dec.  17)  when  it  begins  pro- 
duction of  the  "'Pilgrimage  Play"  as  an  hour 
long  tv  program.  Hal  Roach  Jr..  studio  head, 
reported  that  he  has  completed  negotiations 
with  the  Hollywood  Bowl  Assn.  for  the 
right  to  produce  on  videotape  the  religious 
spectacle  which  has  been  presented  annually 
at  Los  Angeles'  Pilgrimage  Theatre,  city- 
owned  property  administered  by  the  Bowl 
Assn..  since  1920. 

William  Sterling,  executive  at  Roach 
Studios,  will  produce  the  religious  spectacu- 
lar, which  will  be  directed  by  William 
Brown  of  KTLA  (TV)  Los  Angeles  as  part 
of  an  arrangement  whereby  KTLA  will 
supply  facilities,  services  and  personnel  for 
the  videotaping.  Anticipating  the  installa- 
tion of  VTR  equipment  at  the  Roach  Studios 
about  mid- 1959  under  an  agreement  with 
Guild  Films,  the  movie  company  is  avoid- 
ing any  union  problems  by  choosing  KTLA 
to  tape  this  initial  program.  The  station, 
which  is  owned  by  Paramount  Pictures,  and 
the  Roach  Studios  are  both  staffed  by  mem- 
bers of  IATSE. 

PROGRAM  SERVICE  SHORTS 

Sesac  Inc.,  N.Y.,  reported  last  week  that 
over  40  stations  have  ordered  the  Sesac 
"Spirit  of  Christmas"  series,  consisting  of 
13  quarter-hour  script  shows,  three  chil- 
dren's programs  and  over  100  musical  selec- 
tions. Entire  series  is  priced  at  $49.50. 

Warner  Bros.  Records  has  announced  radio- 
tv  station  subscription  service,  whereby 
stations  may  subscribe  to  receive  minimum 
of  60  albums  per  year,  with  artists  and  ma- 
terial selected  for  programming  value  and 
balanced  variety.  For  regular  long  play 
albums,  charge  is  $15  a  quarter.  Service  is 
also  available  in  stereophonic  recordings,  at 
$22.50  per  quarter.  Warner  Bros.  Records 

Broadcasting 


TWO  FUN  SHOWS  FOR 


ATTRACTING  A  FAMILY  AUDIENCE 

Here's  a  BEST  BUY  for  spot  buyers  looking  for  good  family  coverage 
in  the  big,  rich  Western  New  York  Market.  57  minutes  of  comedy  pro- 
gramming that  attracts  young  and  old,  on  the  only  TV  station  in  the 
area  that  delivers  a  17  county-plus  audience  in  Western  New  York  and 
Northeastern  Pennsylvania  —  and  a  bonus  audience  in  the  Canadian- 
Niagara  Peninsula.  These  LIFE  OF  RILEY  and  BURNS  AND  ALLEN 
re-runs  provide  the  perfect  background  for  profitable  promotion. 

If  your  product  is  for  Mom,  Dad,  Sister  and  Brother . . .  and  Aunt 
and  Uncle,  too,  then  check  today  with  Harrington,  Righter  and  Parsons, 
our  national  representatives.  They'll  arrange  a  spot  for  you  on  Dinner 
Date  Theatre. 

YOUR  TV  DOLLARS  COUNT  FOR  MORE  ON  CH. 


WHEN -TV 


CBS  in  Buffalo 

THE  BUFFALO   EVENING   NEWS  STATION 


Broadcasting 


December  8,  1958    •    Page  81 


PROGRAM  SERVICES  continued 


has  also  issued  new  recording  of  "The 
Star  Spangled  Banner,"  said  to  be  first 
available  to  public  in  25  years.  Warner  re- 
cording, 45  rpm  disc  recorded  by  military 
band  conducted  by  Henry  Mancini,  is  being 
made  available  free  to  radio  and  tv  stations. 

Radio  Featurettes,  new   15-second  syndi- 

PERSONNEL  RELATIONS  

What  appeared  to  be  the  initial  salvo 
fired  by  a  talent  union  local  against  ratings 
procedures  of  major  audience  measurement 
services  came  to  light  in  Chicago. 

The  Chicago  Local  of  American  Federa- 
tion of  Tv  &  Radio  Artists  acknowledged 
it  has  launched  an  inquiry  into  the 
methodology  and  practices  of  at  least  three 
research  companies  in  that  city  for  use  at 
Sen.  Mike  Monroney's  (D-Okla.)  Senate 
Commerce  subcommittee  hearings  next 
month. 

Specifically  involved  were  American  Re- 
search Bureau,  A.  C.  Nielsen  Co.  and  The 
Pulse  Inc.,  with  particular  emphasis  on  tele- 
vision ratings. 

Word  that  the  AFTRA-Chicago  investi- 
gation was  underway  in  subterranean  waters 
first  cropped  up  in  a  curious  and  apparently 
innocuous  classified  "personal"  advertise- 
ment in  the  Chicago  Tribune's  Nov.  30 
(Sunday)  editions.  It  read: 

"$25  payment  each  to  first  four  persons, 
from  a  family,  who  are  used  by  either  the 
A.  C.  Nielsen,  American  Research  Bureau 
or  Pulse  Inc.  television  rating  system.  To 
qualify  for  payment  you  must  talk  to  Mr. 
Brown,  Financial  6-6686,  and  present  prop- 
er credentials  to  prove  you  report  to  tv  rating 
service." 

The  research  firms'  Chicago  offices  re- 
ported several  calls  calling  their  attention 
to  the  advertisement,  but  for  the  most  part 
declined  official  comment.  A  spokesman  for 
Nielsen  however,  scored  the  ad  device  and 
promised  "strong  and  effective  steps"  would 
be  taken  at  the  proper  levels  to  prevent 
further  "unwarranted  intrusions"  into  what 
he  described  as  "private  business  opera- 
tions." He  added  that  the  approach  had  the 
effect  of  "tinkering  with  our  samples"  and 
told  Broadcasting  that  "as  we  have  re- 
peatedly maintained,  we  have  nothing  to 
hide,"  alluding  to  sample  size  and  Nielsen 
methodology. 

Whose  Phone?  •  The  telephone  number 
(Financial  6-6686)  in  the  advertisement  is 
listed  by  the  Illinois  Bell  Telephone  Co.  as 
one  of  two  for  the  law  firm  of  Blumberg, 
Smith,  Wolff  &  Pennish,  of  which  Sanford 
I.  Wolff  is  a  partner.  Mr.  Wolff  is  chief 
counsel  for  AFTRA-Chicago. 

Observers  in  ratings  and  talent  trade  cir- 
cles reminded  that  Sen.  Monroney,  in  an 
hour-long  conference  with  AFTRA  repre- 
sentatives last  Nov.  13,  had  "asked  for  ex- 
tensive information  regarding  the  Chicago 
situations,  and  received  materials  prepared 
as  background  for  the  projected  hearings." 
After  the  meeting,  AFTRA-Chicago  issued 
a  statement  on  behalf  of  Sen.  Monroney, 
who  promised  a  "searching  study"  of  radio- 
Page  82    •    December  8,  1958 


cated  radio  program  service,  has  been  de- 
veloped by  Radio  Featurettes  Co.,  new  firm 
located  at  125  W.  41  St.,  New  York  36. 
Telephone:  Wisconsin  7-9244.  Company 
was  organized  several  weeks  ago  by  John 
A.  Buning,  formerly  with  WNEW  New 
York,  ABC  and  INS,  in  conjunction  with 
Bruce   Chapman   Co.,  producer-packager. 


tv  rating  services,  including  "their  effect  in 
killing  local  programs"  [At  Deadline,  Nov. 
17]. 

AFTRA's  Chicago  chapter  has  been  high- 
ly critical  of  claimed  cutbacks  in  local  live 
programs  among  all  network  o&o  stations, 
particularly  NBC's  WMAQ  and  WNBQ.  It 
has  asked  the  FCC  to  hold  hearings  on 
license  renewals  involving  those  properties 
and  was  instrumental  in  getting  some  con- 
gressional support  of  its  forays  into  the 
government  area. 

In  Chicago  200  people  have  been  selected 
for  the  Arbitron  technique,  with  perhaps 
100  of  them  already  equipped  for  this  type 
measurement.  Pulse  claims  to  measure  1,000 
homes  in  the  daytime  and  300  in  the  eve- 
ning, Monday  through  Friday,  and  300  on 
Saturdays  and  Sundays  during  a  single  week 
in  any  month.  Nielsen  claims  about  300 
for  its  Nielsen  Station  Index  sample  in 
Chicago  earmarked  for  expansion  from  40 
to  100  markets  by  fall  of  1959  [Adver- 
tisers &  Agencies,  Dec.  1]. 

An  AFTRA  spokesman  admitted  "It's 
true  the  blind  ad  was  for  us."  He  said  the 
local  hopes  to  ascertain  data  which  would 
show,  one  way  or  the  other,  "whether  rat- 
ings are  self-serving  to  the  ratings  services 
which  depend  on  them  for  their  livelihood 
and  self-serving  to  advertisers,  networks  and 
stations  which  subscribe  to  them."  He  felt 
any  publicity  about  the  blind  ad  approach 
would  cause  people  to  freeze  up  and  thus 
distort  their  reports  to  AFTRA  probers. 

Hill  probers,  mainly  Sen.  Monroney,  got 
a  one-day  orientation  on  the  tv  ratings  serv- 
ices late  last  summer,  emerging  with  doubts 
about  sampling  procedures  and  the  "par- 
alleling" of  network  shows  [Government, 
June  30].  It's  expected  Sen.  Monroney  will 
summon  network,  agency  and  advertiser  ex- 
ecutives when  hearings  resume  in  January. 
It  was  presumed  that  AFTRA-Chicago  rep- 
resentatives also  would  be  invited  to  testify, 
or  at  least  that  its  position  would  be  incor- 
porated into  the  record  of  the  hearings. 

It  was  conjectured,  though  denied  by 
AFTRA  spokesmen,  that  perhaps  some  peo- 
ple contacted  by  the  Chicago  chapter  in  its 
local  inquiry  might  be  called  to  appear. 

New  Demands  by  RTDG 
Hedge  Against  Tv  Tape 

The  Radio  &  Television  Directors  Guild 
last  Thursday  (Dec.  4)  presented  its  de- 
mands to  the  radio-tv  networks  (except 
Mutual)  for  a  new  contract  to  replace  the 
current  one  expiring  Dec.  31  and,  among 
other  proposals,  sought  safeguards  against 
possible  employment  inroads  resulting  from 


Mr.  Buning  designed  "Featurettes,"  which 
are  for  use  as  commercial  introductions, 
spot  breakers  and  copy  aids. 

Sound  Enterprises  has  opened  new  sound 
recording  stage  and  studio  at  5539  Sunset 
Blvd.,  Hollywood  28.  Telephone:  Holly- 
wood 7-5147. 


increasing  use  of  videotape. 

Though  neither  side  would  discuss 
RTDG's  demands,  it  was  reported  the  union 
is  seeking  an  approximate  20%  increase  in 
wage  but  is  stressing  provisions  designed  to 
prevent  possible  displacement  of  personnel 
or  a  "speed-up"  because  of  videotape. 

Negotiators  met  briefly  on  Thursday 
morning  and  RTDG  left  with  the  networks' 
contact  proposals.  Another  session  is 
scheduled  for  this  Thursday  (Dec.  1 1). 

RTDG  announced  last  Thursday  that  the 
National  Labor  Relations  Board  has  certi- 
fied the  union  as  bargaining  agent  for  tele- 
vision assistant  directors  and  stage  managers 
at  CBS,  NBC  and  ABC  in  New  York,  Holly- 
wood and  Chicago.  Though  the  union  had 
represented  these  members  in  the  past, 
RTDG  did  not  have  NLRB  certification.  A 
balloting  by  the  NLRB  among  these  tv  net- 
work employes  resulted  in  167  votes  for 
RTDG  and  27  for  "no  union."  RTDG  al- 
ready had  NLRB  certification  for  other 
classifications  of  its  membership. 

The  current  negotiations  cover  approxi- 
mately 900  members  throughout  the  country 
at  the  three  networks  (Mutual  uses  no  staff 
directors).  The  present  staff  contract  in  tele- 
vision provides  the  following  weekly  wage 
scale:  $180,  directors;  $146,  associate  direc- 
tors and  $141,  stage  managers.  In  radio, 
the  weekly  scale  is  $170,  directors  and 
$127.50,  associate  directors. 

MGA  Union  Shop  Clause  Hit 
By  AFM  in  Complaint  to  NLRB 

The  legality  of  union  shop  contracts 
throughout  all  branches  of  the  nation's  en- 
tertainment business  may  become  the  basis 
for  a  long-drawn  legal  battle,  Cecil  F.  Read, 
chairman  of  Musicians  Guild  of  America, 
said  last  week. 

On  the  preceding  Friday  (Nov.  28),  MGA 
said,  it  had  received  a  telegram  from  the  Los 
Angeles  regional  office  of  NLRB  to  the 
effect  that  the  MGA  contract  with  the  major 
motion  picture  producers  contained  a  union 
shop  clause  which  was  questionable  and  un- 
less the  matter  was  settled  in  the  near  fu- 
ture the  NLRB  might  file  a  complaint.  The 
basis  for  the  wire,  Mr.  Read  said,  is  a  charge 
made  by  counsel  for  the  American  Federa- 
tion of  Musicians,  from  which  MGA 
wrested  jurisdiction  over  musicians  em- 
ployed by  the  movie  studios  [Personnel 
Relations,  Sept.  1,  At  Deadline,  July  14]. 

The  MGA-motion  picture  agreement 
clause  provides  that  30  days  after  a  musician 
first  works  for  a  studio,  the  studio  cannot 
re-employ  him  unless  he  has  become  an 
MGA  member  in  good  standing.  AFM  has 
asserted,  according  to  Mr.  Read,  that  the 
word  "30  days"  should  be  interpreted  to 

Broadcasting 


CHICAGO  LOCAL  AIMS  AT  RATINGS 


Publishing  Notes  from  Almost  All  Over 

(A  chatty  bibliography  you  can  do  without  but  don't) 


We  see  by  "Selected  United 
States  Government  Publica- 
tions" that  a  pamphlet  (16 
p.  il.  Cat.  No.  A  1.9:2125 
10^)  titled  Making  and 
Preserving  Apple  Cider  is 
just  off  the  press.  "Cider- 
making,"  it  says,  "is  an  art  1 
as  old  as  the  cultivation  of 
apple  trees." 

*    *  * 


"Anaplasmosis,"  the  same 
source  states,  "each  year 
costs  American  cattle  rais- 
ers millions  of  dollars." 
For  5<j-  you  can  get  the  low- 
down  on  symptoms,  treat- 
ment and  control  of  same. 
(Don't  send  us  any  nickels.  Go  direct  to  the  Govt. 
Printing  Office.) 


The  G.O.  Fizzickle  Pogo  is  just  out.  No  self-re- 
specting time-buyer  can  do  without  this  impor- 
tant reference  work;  it  reveals  scientific  secrets 
of  Okefenokee.  Order  from  your  favorite  book 
store.  $1. 


Photographer's  Mate  3.  It  comes 
high  (three  bucks)  but  where  else 
can  you  buy  a  Navy  Training 
Course  covering  naval  photog- 
raphy? Aside  to  Playboy:  This  is 
for  you.  Cat.  No.  D  208.11  :P 
56/3;  G.P.O. 


How  to  build  the  E-V  Geor- 
gian horn  speaker  enclosure. 
Complete  plans,  list  of  ma- 
terials, installation  of  speak- 
ers ;  stock  no.  38  K  139,  Allied 
Radio,  Chicago;  $1.47  post- 
paid in  U.S.A. 


The  sweet  Smile  of  Success.  A  remorseless  expose 
of  tv  conditions  in  and  about  Cedar  Rapids. 
Printed  on  handsome  grey  stock  in  two  (2)  colors, 
beautifully  bound  in  the  upper  left  corner  with 
one  of  those  brass  do-hickeys.  The  theme  of  this 
searching  document  is  ineffable,  but  some  excerpts 
may  suggest  the  flavor :  "  .  .  .  soaring  above  this 
intramural  crossfire  is  the  inescapable  fact  that 
Channel  2 — properly  used — is  one  hell  of  a  power- 
ful selling  medium !" — from  the  Opening  Sermon. 

"...  Midwest's  advertising  agency  advises  us 
that  the  results  of  this  program  have  been  emi- 
nently satisfactory  to  say  the  least,  but  we're  not 
about  to  say  the  least  .  .  .  " — from  Oater  Booms 
Housing  Development. 

"...  operational  order  from  home  office  (for- 
bade) tv  .  .  .  manager  (bought)  time  on  the  sly 
.  .  .  established  such  a  good  selling  record  he  was 
transferred  .  .  .  " — from  Bootlegs  TV  Time,  Makes 
Killing.  (This  one  has  a  sad  ending.) 

Order  the  sweet  Smile  of  Success  today,  pronto, 
now.  There's  no  telling  what  the  Govt.  Printing 
Office  would  get  for  a  gem  like  this;  we  give  it 
away.  Write  WMT-TV,  Channel  2,  Cedar  Rapids 
— Waterloo  (choose  one)  (Iowa,  of  course),  CBS 
Television  for  Eastern  Iowa,  Represented  Na- 
tionally by  The  Katz  Agency ;  affiliated  with  WMT 
Radio,  KWMT  Fort  Dodge. 


ICO  BY  shews  a 
BEAUTIFUL  FIGURE 

in  San  Francisco 


September  Cumulative  Pulse  Audi- 
ence for  the  San  Francisco-Oakland 
6-County  area  shows  KOBY 
with    638,900  unduplicated 
radio     homes  weekly; 
72.5%  of  radio  homes  in 
the  market.  Add  to  this 
the  assurance  of  no  dou- 
ble spotting — and  a  10% 
combination  discount 
when     you     buy  both 
KOBY  and  KOSI. 


10,000  watts 
San  Francisco 


Sit  in  with  your  PETRY  Man 

In  Denver  it's  KOSI- 
in  Greenville,  Miss.-WGVM 

Mid-America  Broadcasting  Co. 


QUAD  -  CITIES 

ROCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  io  Television  Age  Magazine 

RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
land, Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
>f^     WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott   County,    Iowa,    Rock    Island    County,  lllino^ 

Represented  by  Avery-Knodel,  Inc. 


PERSONNEL  RELATIONS 


CONTINUED 


mean  30  days  of  employment  and  not  30 
calendar  days.  This,  Mr.  Read  declared,  is 
completely  contrary  to  all  previous  inter- 
pretations of  union  shop  clauses  which  are 
standard  throughout  all  branches  of  the  en- 
tertainment business  in  the  country. 

The  MGA  response  to  the  NLRB  wire, 
sent  by  Harry  B.  Swerdlow,  MGA  attorney, 
points  out  that  similar  provisions  are  in- 
cluded "in  all  existing  collective  bargaining 
agreements  throughout  the  United  States 
between  AFM  and  employers  in  recording, 
radio,  television  and  all  other  fields  in  which 
musicians  are  employed"  and  that  "none 
of  these  collective  bargaining  agreements 
has  ever  been  questioned  by  NLRB." 

Labelling  the  proposal  "completely  ab- 
surd and  preposterous,"  MGA  notes  that  it 
would  exclude  from  union  shop  provisions 
the  complete  body  of  musicians  (approxi- 
mately 1,500)  who  were  found  eligible  to 
vote  in  the  election  conducted  by  NLRB  in 
Los  Angeles  last  July. 

NLRB  Decision  Backs  Employes 
Of  KARD-TV  in  1956  Strike  Case 

KARD-TV  Wichita  was  ordered  last 
week  by  a  three-member  panel  of  the  Na- 
tional Labor  Relations  Board  to  cease  and 
desist  from  discouraging  or  interfering  with 
the  membership  of  employes  in  Interna- 
tional Alliance  of  Theatrical  Stage  Em- 
ployes &  Moving  Picture  Machine  Opera- 
tors, Local  No.  414  (AFL-CIO),  or  any 
other  union.  The  Kansas  station  also  was 
ordered  to  reinstate  to  their  former  positions 
of  seniority  20  employes  who  engaged  in 
union  organization  or  striking. 

The  NLRB  decision  affirmed  an  inter- 
mediate report  issued  Aug.  20,  1957,  by 
Trial  Examiner  Thomas  S.  Wilson.  The 
NLRB  panel  denied  KARD-TV's  request 
for  oral  argument  following  Examiner  Wil- 
son's report.  Last  week's  decision  covered 
discharge  of  several  employes  and  a  strike 
in  May  and  June  1956. 

NLRB  held  the  strike  was  an  unfair  labor 
practice  action,  not  an  economic  strike,  and 
that  therefore  employes  are  entitled  to  re- 
instatement. The  NLRB  decision  rejected 
KARD-TV's  claim  of  misconduct  by  strikers. 

Screen  Extras  Threaten  Boycott 
Of  U.  S. -English  Tv  Productions 

Following  the  announcement  last  month 
that  Sol  Lesser  Productions  and  J.  Arthur 
Rank  were  collaborating  in  the  production 
of  tv  films  in  England  [Film,  Nov.  10],  the 
Screen  Extras  Guild  served  notice  on  all 
American  tv  film  producers  that  unless  tv 
production  abroad  is  curbed,  the  U.  S.  spon- 
sors of  these  "runaway  programs"  will  face 
nationwide  boycotts  by  AFL-CIO  members. 

"It  seems  incredible  that  any  sponsor  seek- 
ing to  sell  goods  to  the  great  mass  of  the 
American  public  would  flout  the  public  in- 
terest by  choosing  a  television  series  made 
abroad  to  advertise  his  products  in  Amer- 
ica," H.  O'Neil  Shanks,  SEG  executive 
secretary,  declared.  Charging  that  "the 
American  producer  who  runs  away  to  a 
foreign  country  to  escape  paying  American 
wage  scales  is  unfairly  competing  with  the 
hundreds  of  other  producers  who  make  their 


pictures  in  this  country,"  Mr.  Shanks  said: 
"Such  a  foreign-made  television  series  de- 
prives American  technicians  and  American 
players  of  sorely-needed  employment,  for 
usually  only  the  star  and  the  director  are 
American.  Obviously,  Americans  who  have 
lost  jobs  because  a  certain  series  was  made 
abroad  rather  than  in  this  country  will  not 
feel  like  buying  the  products  advertised  by 
such  films  and  neither  will  their  friends." 

AFTR A- Network  Talks 
May  Succeed  This  Week 

Prospects  appeared  bright  late  Thursday 
(Dec.  4)  for  an  early  agreement  between  the 
tv-radio  networks  and  the  American  Federa- 
tion of  Television  and  Radio  Artists  on  a 
new  contract  to  replace  the  pact  that  ex- 
pired on  Nov.  1 5.  The  union  has  instructed 
its  members  to  remain  on  the  job  past  the 
deadline  until  further  notice. 

Though  neither  the  union  nor  the  net- 
works would  discuss  the  progress  of  talks, 
there  were  indications  that  an  agreement 
might  come  as  early  as  this  week.  It  was 
reported  that  agreement  has  been  reached  in 
principle  on  "money  matters"  [Personnel 
Relations,  Dec.  1]  but  there  are  certain 
"policy  matters"  still  to  be  resolved. 

During  several  informal  sessions,  includ- 
ing one  last  Thursday,  AFTRA  continued 
to  press  its  demands  for  a  ban  on  "stock- 
piling" of  taped  programs  on  the  premise 
that  the  networks  might  use  this  program- 
ming in  the  event  of  a  future  strike  by 
AFTRA;  the  inclusion  of  an  "unfair  station 
clause"  that  would  prohibit  the  network 
from  feeding  live  or  taped  programs  to  an 
affiliate  involved  in  an  AFTRA  strike  and 
a  provision  that  would  give  the  union  con- 
trol of  all  taped  programming  appearing  on 
the  network. 

The  main  issue  was  understood  to  be 
"stockpiling."  AFTRA  was  reported  to  be 
willing  to  waive  the  "unfair  station  clause" 
and  taped  programming  control  provision  if 
the  networks  agreed  to  give  ground  on 
"stockpiling." 

Reports  circulated  that  negotiations  now 
are  being  conducted  in  an  atmosphere  said 
to  be  "more  harmonious"  than  heretofore. 
Another  consideration  that  may  have  a 
bearing  on  an  early  agreement  is  that  the 
network  negotiation  activity  is  approaching 
a  feverish  pace.  Networks  began  talks  last 
week  with  the  Radio  and  Television  Direc- 
tors Guild  (see  story,  page  82)  and  within, 
the  next  three  weeks  will  open  negotiations 
with  the  American  Federation  of  Musicians 
on  a  new  contract  to  replace  the  current 
five-year  pact  that  expires  on  Jan.  31.  The 
AFM  is  regarded  traditionally  as  a  "tough 
baby"  by  networks  and  reports  are  that  its 
negotiators  will  press  for  substantial  contract 
improvements.  AFM,  by  "tough  dickering," 
hopes  to  counteract  criticism  of  some  of  its 
members  that  the  federation  in  the  past  has 
been  more  interested  in  the  Music  Perform- 
ance Trust  Funds  than  in  wage  and  fringe 
benefits. 

Negotiation  sessions  between  the  net- 
works and  AFTRA  were  scheduled  for  Fri- 
day (Dec.  5)  and  over  the  weekend. 


Page  84    •    December  8,  1958 


Broadcasting 


It's  Channel  3  First  By  All  Surveys 


In  Memphis  they  say  "There's  more 
to  see  on  Channel  3."  That's 
because  more  people  enjoy  WREC- 
TV's  combination  of  superior  local 
programming  and  the  great  shows 
of  the  CBS  Television  network.  It's 
the  right  combination  for  your 
advertising  message.  See  your  Katz 
man  soon. 


Here  are  the  latest  Memphis  Surveys  showing 
leads  in  competitively  rated  quarter  hours, 


WREC-TV 
Sta.  B 
Sta.  C 


sign-off,  S 

unday  thru 

Saturday: 

A.R.B. 

Pulse 

Nielsen 

May  58 

May  '58 

Sept.  7-Oct.  4 

(Metro  Area) 

(Metro  Area] 

(Station  Area) 

201 

240 

279 

122 

93 

35 

53 

47 

63 

WREC-TV 

Channel   3  Memphis 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


December  8,  1958    •    Page  85 


"TELEPHONE  STORE."  Los  Angeles  Distribution  Center  carries  a  complete  stock  of  some  11,000  different  items  needed  by  the  Pacific  Tele- 
phone Company.  Most  orders  are  shipped  the  same  day  they  are  received  .  .  .  expedited  with  the  help  of  modern  material  handling  equipment. 


LOS  ANGELES,  CAL. 


Big,  sprawling  —  and  unique  —  Los  Angeles  draws  new  thousands  every  week.  To  help 
meet  the  telephone  needs  of  this  growing  city  and  the  rest  of  Southern  California,  Western 
Electric's  Los  Angeles  Distribution  Center  recently  moved  into  new  and  larger  quarters. 


Here,  us  at  all  32  Western  Electric  distribution  centers  in  the 
U.S.,  we  stock  and  supply  daily  many  thousands  of  items 
needed  by  the  local  Bell  telephone  company.  Among  them: 
telephone  sets,  wire  and  cable,  tools,  printed  forms,  many 
other  products  we  make  and  buy  for  the  Bell  System.  Of 
equal  importance,  our  distribution  center  repairs  and  recon- 
ditions telephones  and  telephone  equipment  for  reuse. 

The  job's  a  big  one,  requiring  the  help  of  some  860  of  our 
Los  Angeles  neighbors  .  .  .  plus  the  thousands  of  men  and 
women  who  work  for  our  555  suppliers  in  the  city.  (These 
suppliers,  by  the  way,  are  only  part  of  the  state-wide  total  of 
1,978  companies  we  purchased  from  last  year.)  Just  as  we 
benefit  from  their  help,  so  Los  Angeles  shares  in  the  pros- 
perity we  help  create  —  jobs  made  possible,  payrolls  spent 
with  local  merchants,  taxes  paid. 

Distributing  benefits  like  these  is  a  key  part  of  our  tele- 
phone job  —  in  Los  Angeles  and  across  America. 


Western  Electric  has  manufacturing  plants  in  23  U.S. 
cities  where  we  make  telephone  equipment  for  the  Bell 
System.  Last  year  we  purchased  1 V*  billion  dollars 
worth  of  raw  materials,  products  and  services  from  over 
37,000  suppliers  located  in  every  state.  Of  these,  90% 
are  "small  businesses."  The  things  we  make  and  buy 
are  supplied  to  the  Bell  telephone  companies  through 
Western  Electric  distribution  centers  in  32  different 
cities,  including  Los  Angeles. 


DURABLE  LEATHER  Products,  Los  Angeles,  makes 
leather  tool  pouches  and  belts  for  use  by  telephone 
company  installers.  Ben  Sachs  ( center )  owner  of  Dur- 
able discusses  making  of  pouches  with  W.E.'s  H.B.  Flynn. 


BOY  SCOUTS  are  shown  receiving  expert  rifle  instruction  from  GENERAL  CHAIRMAN  of  the  Community  Chest 
Western  Electric's  Lowell  Sanford  at  nearby  rifle  range  in  the  San  drive  Steve  Broidy  (right)  President  of  Allied  Artists  Pic- 
Gabriel  Mountains.  Many  of  our  Los  Angeles  Distribution  Center  hires  Corp.,  is  shown  with  W.E.'s  George  Weigand  who 
employees  devote  spare  time  to  beneficial  community  activities  like  this.  was  loaned  to  help  for  3  months  by  Western  Electric, 


AWARDS 


Three  CBS  Shows  Cited 
In  Edison  Media  Awards 

CBS  News'  Public  Affairs  Dept.  took 
three  awards  last  Monday  evening  (Dec.  1), 
as  the  Thomas  Alva  Edison  Foundation  is- 
sued the  1958  National  Mass  Media  Awards 
for  Films,  Television  &  Radio.  CBS  showed 
up  strongest  by  winning  the  top  citations 
for: 

Prudential  Insurance  Co.  of  America's 
Twentieth  Century  ("tv  program  best  por- 
traying America");  Monsanto  Chemical 
Co.'s  Conquest  ("best  science  tv  program 
for  youth") ;  and  the  sustaining  New  York 
Philharmonic  Young  People's  Concerts  with 
Leonard  Bernstein  ("best  children's  tv  pro- 
gram") . 

Special  Edison  Foundation  citations  were 
given  in  recognition  of  "distinguished  public 
service  in  the  interests  of  education."  Win- 
ners: 

NBC  Public  Affairs  for  Continental  Class- 
room; Washington  County,  Md.,  Board  of 
Education  for  the  county-wide  in-school 
closed-circuit  tv  project;  Broadcast  Music 
Inc.  for  World  of  Mind  (radio  scripts  pre- 
pared jointly  by  BMI  and  American  Assn. 
for  the  Advancement  of  Science  and  the 
American  Council  of  Learned  Societies); 
WQED  (TV)  Pittsburgh  for  "the  tv  station 
that  best  served  youth,"  and  WFMT  Chi- 
cago for  "the  radio  station  that  best  served 
youth."  WQED  and  WFMT  in  addition  to 
the  scrolls  also  received  for  one  high  school 
student  in  each  station's  community  a  $1,000 
Edison  Scholarship  for  a  college  education. 

In  receiving  CBS'  awards,  voted  along 
with  other  citations  by  62  major  national 
civic  organizations,  Public  Affairs  Director 
Irving  Gitlin  said,  "It  is  of  significance  that 
both  Twentieth  Century  and  Conquest  are 
sponsored  programs  and  that  without  the 
cooperation  of  these  advertisers  and  their 
agencies,  the  series  would  not  be  on  the  air 
today  .  .  .  ." 

Mr.  Gitlin's  remarks,  alluding  to  the 
marriage  of  big  business  and  education, 
were  in  keeping  with  the  general  tenor  of  the 
evening's  proceedings.  Speaking  for  the  edu- 
cators, Dr.  O.  Meredith  Wilson,  president 
of  the  U.  of  Oregon  and  chairman  of  the 
American  Council  on  Education,  warned 
broadcasters  that  their  role  went  beyond 
that  of  merely  acting  as  transmission  belts. 
"Education,"  he  said,  "is  dependent  on  com- 
munication. It  is  not  well  represented  by 
the  common  analogy  of  a  reservoir  of 
knowledge,  where  facts  are  carefully  stored, 
to  be  released  at  fixed  intervals  to  sweeten 
the  parched  plains  of  ignorance."  Radio-tv, 
he  suggested,  should  lead  in  stimulating 
discussion,  otherwise  we  might  certainly  be- 
gin "to  contemplate"  the  "deplorable"  sight 
of  seeing  the  population  "conditioned  only 
to  receiving  ...  to  being  told." 

Spokesman  for  the  business  community, 
which  underwrites  the  Edison  Awards,  was 
Harvey  S.  Firestone  Jr.,  board  chairman  of 
Firestone  Tire  &  Rubber  Co.  (ABC-TV's 
Voice  of  Firestone) .  Said  Mr.  Firestone:  We 
spend  too  much  time  selling  each  other  on 
the  superiority  of  competitive  free  enter- 
prise— a  wasteful  act  in  that  we  usually  sell 
to  "friends  and  associates  whose  lives  run 


A  CERTIFICATE,  good  for  a  Mexican 
or  Caribbean  holiday,  was  given  to 
Ralph  Head  (standing),  vice  presi- 
dent-marketing director  of  BBDO,  by 
Al  Stone,  national  sales  manager  of 
WCSC  Charleston,  S.  C,  for  his  entry 
in  the  station's  national  slogan  con- 
test conducted  by  its  representatives, 
Peters,  Griffin,  Woodward.  John  A. 
Thompson  (I)  and  Robert  H.  Teter  (r) 
vice  president-radio  sales  manager, 
and  vice  president-radio  director  of 
PGW,  respectively,  also  were  at  the 
presentation.  The  contest  called  for 
ad  and  agencymen  to  send  in  a  slogan 
telling  "why  an  advertiser  should  buy 
the  Charleston  market." 


parallel  to  our  own."  Mr.  Firestone  sug- 
gested that  the  mass  media  ought  to  broaden 
this  "audience  base"  by  selling  free  enter- 
prise to  the  broadest  possible  audience  base 
— the  mass  media  audiences. 

Writers  Guild  Announces  Winners; 
Evans  Recipient  of  $2,500  Prize 

Free  lance  playwright  David  Evans  was 
presented  with  a  $2,500  award  by  the 
Writers  Guild  of  America  on  Nov.  20  for 
his  teleplay,  "The  Gadfly"  carried  on  ABC- 
TV  on  Oct.  1,  1957. 

The  prize  money  is  a  grant  from  the 
Johan  J.  Smit  Foundation,  New  York, 
which  is  giving  the  award  annually  for  tele- 
vision scripts  "making  the  most  valuable  con- 
tributions to  peace  and  human  understand- 
ing." 

WGA  also  announced  the  winners  of  an- 
nual WGA  awards  for  the  best  radio-tv 
scripts  in  12  different  categories,  all  broad- 
cast during  1957.  The  winners  are  Joseph 
Mindell,  half-hour  tv  anthology;  Everett  De- 
Baum,  half-hour  tv  episodic  drama;  Eugene 
Roddenberry,  tv  western,  any  length;  Ken- 
neth Enochs,  tv  children's  program,  any 
length;  Jerry  McNeely,  one  hour  tv  anthol- 
ogy drama;  Devery  Freeman,  one  hour  tv 
comedy;  Irwin  Rosten,  tv  documentary,  any 
length;  Elick  Moll,  tv  program,  more  than 
one  hour;  Sydney  Zelinka  and  A.  J.  Russell, 
half-hour  or  less  tv  comedy  or  sketch;  Jules 
Maitland,  radio  documentary,  any  length; 
Stan  Freberg,  comedy-variety  radio  pro- 
gram, any  length,  and  Thomas  Hanley  Jr., 
radio  drama,  any  length.  Winners  received 
either  engraved  silver  trays  or  plaques. 


Chicago  Art  Directors 
Name  Best  Commercials 

Award-winning  commercials  in  the  Art 
Directors  Club  of  Chicago's  26th  annual 
midwestern  advertising  art  competition  have 
been  announced. 

ADCC  presented  gold  medal,  silver  merit 
and  special  merit  recognition  awards  for  17 
tv  commercials  in  two  categories:  the  design 
of  a  complete  unit  and  in  art  and  photog- 
raphy. The  winners  were  honored  Nov.  24 
at  a  dinner  in  Chicago's  Palmer  House.  Five 
gold  medal  awards  and  one  special  miscel- 
laneous citation  represented  the  top  six  tv 
commercials  from  the  midwest  during  1958. 

Winning  tv  entries,  encompassing  live 
techniques  and  full  animation,  were  dis- 
played in  Chicago's  Prudential  Plaza 
Nov.  25-Dec.  5. 

The  recipients: 

DESIGN  OF  COMPLETE  UNIT 
Film  Commercials  (Live  Technique) — 

Gold  Medal:  art  director,  Don  Tennant:  pho- 
tography, Universal-International;  agency,  Leo 
Burnett  Co.;  advertiser,  Marlboro,  Philip  Morris. 

Art  director,  Jack  Bramlette;  photography, 
Elliot-Unger-Elliot;  agency,  Leo  Burnett  Co.; 
advertiser,  Tea  Council  of  the  U.S.A. 

Silver  Merit:  photography,  Howard  Siemon; 
agency.  Henderson  Adv.;  producer.  Fred  A. 
Niles  Productions. 

Film  Commercials  (Full  Animation) — 

Gold  Medal:  art  director,  Ben  Goldstein:  pho- 
tography. Quartet  Films;  agency,  W.B.  Doner  & 
Co.,  Detroit;   advertiser.  National  Brewing  Co. 

Silver  Merit:  art  director,  Alan  Zaslove;  pro- 
ducer, UPA  Pictures  Inc.;  agency,  Fred  M.  Ran- 
dall Co.,  Detroit;  advertiser.  Pure-Pak  Div.,  Ex- 
Cello  Corp.,  Pure-Pak  Milk  Container. 

Silver  Merit:  art  director,  Bob  Johnson;  pro- 
ducer. Sherman  Glas  Production;  agency,  D'Arcy 
Adv.  Co..  St.  Louis;  advertiser.  Anheuser-Busch, 
Budweiser. 

Commercials  (Live  and  Animation) — 

Silver  Merit:  art  director,  WiUis  J.  Davis: 
animation  producer,  Ray  Patin  Studios;  live 
action  producer,  Chicago  Film  and  Feldcamp- 
Malloy;  agency.  Needham.  Louis  &  Brorby:  ad- 
vertiser, S.  C.  Johnson  &  Son  Inc.,  Glo-Coat. 

Silver  Merit:  art  director,  Alice  Westbrook: 
producer,  Kling  Studios  Inc.;  agency,  North 
Advertising  Inc.;  advertiser.  The  Toni  Co., 
Soffning. 

Miscellaneous 

Special  Award  for  the  Use  of  a  Theatrical 
Personality.  McGoo,  in  Advertising:  art  director, 
Jerry  Joss:  producer,  UPA  Pictures:  agency. 
Edward  H.  Weiss  &  Co.;  advertiser,  Carling 
Brewing  Co..  Stag  Beer. 

Special  Recognition,  Merit  Award:  art  direc- 
tor/producer, Lawrence-Schnitzer  Productions 
Inc.:  photography,  Gerald  J.  Schnitzer;  agency. 
Campbell-Ewald  Co.,  Detroit;  advertiser,  Gen- 
eral Motors.  Chevrolet  Div. 

Maddest  Commercial  of  the  Year:  art  director, 
Walter  Collins:  photography,  Sarra  Inc.;  agency, 
Fitzgerald  Adv.,  New  Orleans. 

ART   AND  PHOTOGRAPHY 

Film  Commercials  (Live  Technique) — 

Gold  Medal:  art  director,  Bob  Johnson;  pho- 
tography, MPO  Tv  Films  Inc.;  agency,  D'Arcy 
Adv.  Co.;  advertiser,  Anheuser-Busch,  Bud- 
weiser. 

Silver  Merit:  art  director,  Gerritt  J.  Beverwyk; 
photography,  MPO  Television  Films  Inc.;  agency. 
Needham,  Louis  &  Brorby  Inc.;  advertiser. 
Lever  Brothers,  Swan. 

Silver  Merit:  art  director,  R.  C.  Mack;  photog- 
rapher, Ed  Beatty;  producer,  Universal-Inter- 
national; agency,  Grant  Adv.  Inc.,  Chicago;  ad- 
vertiser, Dodge  Div.,  Chrysler  Corp. 

Film  Commercials  (Full  Animation) — 

Gold  Medal:  art  director,  Ron  Maidenberg: 
producer.  Animation  Inc.;  artist,  Ed  Barge: 
agency,  Bozell  &  Jacobs  Inc.,  Omaha;  adver- 
tiser. Skinner  Manufacturing  Co. 

Silver  Merit:  art  director,  Ron  Maidenberg: 
producer,  Animation  Inc.;  artist,  Ed  Barge: 
agency,  Leo  Burnett  Co.,  Chicago:  advertiser. 
Kellogg  Co.,  Battle  Creek. 

Commercials  (Live  and  Animation) — 

Silver  Merit:  art  director.  Harry  F.  Grissinger 
Jr.;  photography,  Ray  Patin  Productions;  agency, 
J.  Walter  Thompson  Co.;  advertiser.  Libby  Mc- 
Neill &  Libby. 


Page  88    •    December  8,  1958 


Broadcasting 


STATIONS 


Stevens  Group  Buys 
Providence  Outlet  Co. 

Building  magnate  William  Zeckendorf  Sr. 
and  KBTV  (TV)  Denver  President  John  C. 
Mullins  are  the  "mystery"  associates  of 
Broadway  producer  Roger  L.  Stevens  in  the 
agreement  to  buy  controlling  interests  in  the 
Outlet  Co.,  department  store  licensee  of 
WJAR-AM-TV  Providence,  R.I.,  it  was 
learned  last  Thursday. 

Mr.  Zeckendorf's  Webb  &  Knapp  Inc.  is 
50%  owner  of  KBTV,  Mr.  Mullins  holding 
the  remainder.  Webb  &  Knapp  is  the  Stev- 
ens syndicate  entity  for  Mr.  Zeckendorf.  Mr. 
Mullins  is  participating  personally.  The 
Zeckendorf  family  owns  35%  of  Webb  & 
Knapp. 

The  Stevens  syndicate  exercised  its  short- 
term  option  [Closed  Circuit,  Nov.  17]  and 
signed  a  purchase  agreement  on  Monday 
(Dec.  1)  with  the  trustees  of  the  majority 
block  of  stock  in  the  Outlet  Co.  at  $120  a 
share  for  a  total  of  $6.6  million  plus.  But  it 
was  done  in  the  face  of  a  protest  by  one 
heir  to  the  estate,  Joseph  S.  Sinclair,  station 
manager  of  WJAR-TV.  Negotiations  were 
still  going  on  Friday  night  between  Messrs. 
Stevens  and  Sinclair,  the  latter  reporting 
late  Thursday  that  "the  means  are  open  to 
me  to  block  the  deal.  My  protest  is  an  at- 
tempt to  rectify  an  error.  My  difference  is 
with  the  trustees,  not  with  Mr.  Stevens." 

Dec.  10  has  been  set  as  the  deadline  when 
full  details  will  be  divulged  to  all  stockhold- 
ers of  Outlet  Co.  Thereafter  for  21  days  the 


other  stockholders  may  also  sell  at  $120  a 
share  to  the  syndicate.  Should  all  99,420 
outstanding  shares  be  acquired,  the  total 
purchase  price  would  rise  to  $11,930,400. 
The  trustees  for  the  estates  of  the  late  Col. 
Joseph  Samuels  and  Leon  Samuels,  founders 
of  Rhode  Island's  largest  department  store, 
are  selling  55,230  shares  to  the  Stevens 
syndicate.  Mr.  Sinclair  is  a  grandson  of 
Colonel  Samuels. 

Mr.  Mullins  previously  had  been  chief 
owner  of  KPHO-TV  Phoenix  before  that 
property  was  acquired  by  Meredith  Pub.  Co. 

During  the  week,  Alfred  E.  Darvy,  Outlet 
Co.  president,  told  the  company's  1,100  em- 
ployes of  the  agreement  with  Mr.  Stevens 
and  said  he  understood  both  the  radio-tv  and 
store  operations  would  be  continued  with 
little  effect  upon  employes.  The  Outlet  Co. 
reported  merchandise  sales  of  $15,504,986 
and  radio-tv  revenue  of  $1,337,342  for  the 
year  ending  last  January  31.  Net  earnings 
from  store  operation  were  $764,757  (69 
cents  a  share)  and  from  radio-tv  $532,980 
($5.36  a  share). 

Mr.  Stevens  and  his  Broadway  associates 
(not  involved  in  the  Providence  agreement) 
in  the  Producers  Theatre  and  Playwrights 
Co.  represent  one-fourth  of  the  total  legiti- 
mate productions  on  Broadway  this  season. 
Properties  include  "Man  In  The  Dog  Suit," 
"Pleasure  of  His  Company"  and  "Cue  For 
Passion"  among  others.  Only  eight  years  an 
"angel"  of  the  theatre,  Mr.  Stevens  is  a  big 
name,  too,  in  real  estate,  once  owning  the 
Empire  State  Bldg.  (now  owned  by  Col. 


Henry  Crown  of  Chicago).  Mr.  Stevens' 
multi-million  dollar  real  estate  holdings  are 
splashed  about  such  cities  as  Cleveland, 
Washington,  New  Haven  and  San  Francisco, 
as  well  as  New  York.  He  recently  sold  a  28- 
acre  tract  in  Boston's  Back  Bay  to  Pruden- 
tial Insurance  Co.  of  America  for  a  Rocke- 
feller Center-type  development. 

Register  &  Tribune  Calling  Off 
Purchase  of  WREC-AM-TV  Memphis 

The  proposed  purchase  of  WREC-AM- 
TV  Memphis  by  Des  Moines  Register  & 
Tribune  Co.,  (Cowles)  from  Hoyt  B.  Wooten 
for  $6  million  cash  [Changing  Hands,  Nov. 
10;  Closed  Circuit,  Nov.  3]  has  been 
"amicably  called  off,"  according  to  a  joint 
announcement  last  week  by  Luther  L.  Hill, 
publisher  of  the  Register  and  Tribune  and 
Mr.  Wooten,  licensee  of  the  Memphis  out- 
lets. 

The  decision  to  call  off  the  sale  came  after 
a  meeting  in  Des  Moines  between  the' 
parties,  who  then  issued  the  joint  statement. 
Although  there  was  no  formal  explanation^ 
it  was  understood  that  there  was  a  taxi 
problem  involved. 

It  was  reported  Mr.  Wooten  would  form: 
a  new  corporation  as  licensee  of  WREC- 
AM-TV  and  that  Charles  Brakefield,  who; 
was  to  have  become  general  manager  of 
the  Memphis  stations  under  the  Register] 
and  Tribune  ownership,  and  Jack  Michael,- 
who  was  to  have  become  program  director, 


Wmm  MSB 


!  SmBMR 


m 


■ 


KMJ-TV  in  the  Billion-Dollar 
Valley  of  the  Beet 


Leads  in  syndicated  shows  —  with  these 

top  shows:  Highway  Patrol,  Death  Valley  Days, 
Burns  and  Allen,  People's  Choice,  Decoy,  African  Patrol, 

Robin  Hood  and  Buccaneers. 


KMJ-TV  •   FRESNO,  CALIFORNIA   •  The  Katz  Agency,  National  Repr  esentative 


Broadcasting 


December  8,  1958    •    Page  89 


STATIONS  CONTINUED 


Programmed 
for  the  housewife 
. . .  the  buyer 
for  the  family 


WISH 

Indianapolis 


CBS 


Represented  by  Balling 


A  CORINTHIAN  STATION 

KOTV  Tulsa  •  KGUL-TV  Houston 
WANE  &  WANE-TV  Fort  Wayne 
WISH  &  WISH-TV  Indianapolis 


ON  THE  SPOT  RECORDING  ^ 

I  TAPE 


•  FULLY  TRANSISTORIZED 

•  LIFETIME  BATTERY 

•  FLAT  TO  10,000  CYCLES 


Where  you  go,  Mini- 
btape  goes,  with  its 
own  power  and  pre- 
cision recording  unit 
in  one  compact  alu- 
minum case.  Sports, 
crime,  special  events 
...  no  other  recoider 
can  do  the  job  of 
Minitape.  Quality 
equal  to  finest  AC- 
operated  units.  Get 
all  the  facts  about 
Minitape  today! 


STANCH-HOFFMAN  CORP. 

921  N.  Highland  Ave.  •  Hollywood  38,  Calif. 


will  become  vice  presidents  of  the  new 
corporation.  They  are  Mr.  Wooten's  sons- 
in-law. 

The  Cowles  organization,  which  a  year 
ago  sold  WNAX  Yankton,  S.  D.,  and  ch.  9 
KVTV  (TV)  Sioux  City,  Iowa,  to  Peoples 
Broadcasting  Corp.  for  $3  million,  an- 
nounced at  that  time  it  would  seek  replace- 
ment properties.  Other  Cowles  stations: 
KRNT  Des  Moines  and  60%  of  KRNT-TV 
Des  Moines;  WHTN-AM-TV  Huntington, 
W.  Va.  Gardner  Cowles,  president  of  the 
Register  and  Tribune,  also  is  publisher  of 
Look  magazine. 

WREC-TV  is  on  ch.  3.  WREC  is  on  600 
kc  with  5  kw,  directional  antenna  with  dif- 
ferent patterns  day  and  night.  Both  stations 
are  affiliated  with  CBS. 

KVLF  to  Have  Weather  Station 

An  official  U.  S.  Weather  Observation 
Station  now  is  in  operation  at  KVLF  Al- 
pine, Tex.,  it  has  been  announced  by  Gene 
Hendryx,  president  of  the  station.  Apart 
from  the  initial  equipment,  the  observation 
post  does  not  cost  the  federal  government 
anything  to  operate  as  it  is  manned  by 
specially-trained  KVLF  staffers,  Mr.  Hen- 
dryx said. 

WISH  Names  Petry  Rep. 

WISH  Indianapolis  has  appointed  Ed- 
ward Petry  &  Co.  as  national  sales  repre- 
sentative, effective  Dec.  1,  it  has  been  an- 
nounced by  Robert  B.  McConnell,  vice 
president  and  general  manager  of  WISH- 
AM-TV,  and  Bob  Ohleyer,  manager  of 
WISH  radio.  The  station  is  owned  by  Corin- 
thian Broadcasing  Co. 

First  Day  Sell-Out  for  WVCG-FM 

WVCG-FM  Coral  Gables,  Fla.,  went  on 
the  air  Nov.  16  with  a  sell-out,  president- 
general  manager  George  W.  Thorpe,  reports. 
From  6:30  a.m.  to  sunset,  WVCG-FM 
duplicates  WVCG's  programs;  after  this 
time,  up  to  midnight,  it  sells  and  originates 


its  own  shows.  For  the  rest  of  the  fm  out- 
let's first  week,  Mr.  Thorpe  says,  it  sold 
more  than  60%  of  available  time.  WVCG- 
FM  is  on  105.1  mc.  Stereophonic  broad- 
casts are  aired  twice  weekly  by  the  stations. 

WBC  Sends  McClay  in  for  Israel 
At  WJZ-TV,  Mathiesen  to  KYW-TV 

lohn  L.  McClay,  general  manager  of 
Westinghouse  Broadcasting  Co.'s  KYW-TV 
Cleveland  since  this  past  summer  has  been 


MR.  McCLAY 


MR.  MATHIESEN 


transferred  to  a  similar  post  at  the  WBC- 
owned  WJZ-TV  Baltimore,  it  is  being  an- 
nounced today  (Dec.  8)  by  WBC  President 
Donald  H.  McGannon.  Mr.  McClay  suc- 
ceeds Larry  H.  Israel,  named  general  man- 
ager of  the  newly-formed  Television  Adver- 
tising Representatives  Inc.,  Westinghouse- 
owned  station  representative  organization 
[Stations,  Dec.  1]. 

Mr.  McClay's  post  in  Cleveland  will  be 
filled  by  George  H.  Mathiesen,  since  1954 
assistant  general  manager  of  KPIX  (TV) 
San  Francisco,  also  Westinghouse-owned. 

Mr.  McClay  has  been  in  broadcasting 
since  1939.  In  1956  he  joined  WBC  as  as- 
sistant to  the  vice  president  in  charge  of 
KYW-AM-TV  Cleveland,  being  named  to 
his  last  post  on  July  12  this  year.  Mr.  Math- 
iesen began  as  a  transmitter  engineer  at 
KSFO,  remained  with  the  station  through 
1948  when  he  joined  KPIX  (TV).  He  has 
been  with  the  San  Francisco  Westinghouse 
operations  since  that  time. 


NEXT  SUMMER  KMOX  St.  Louis  will  move  into  its  $750,000  headquarters  [Stations, 
Nov.  3].  The  15,500  sq.-ft.  plant  is  the  first  building  by  CBS  in  20  years  to  accom- 
modate one  of  its  radio  outlets  exclusively. 


Page  90    •    December  8,  1958 


Broadcasting 


Style  and  Performance  Leader  in  Speech  Input  Systems 


Gates  Dual  Channel  DUALUX 


Pause  just  a  moment  and  think  of  every  exclusive  feature  you  would  like 
to  see  in  a  speech  input  system.  Now,  compare  this  idea  of  a  "perfect"  audio 
system  with  the  Gates  Dualux.  You  will  quickly  note  that  the  Dualux  not 
only  incorporates  every  feature  you  could  demand,  but  also  many  addi- 
tional functional  and  manufacturing  extras. 

Inbuilt  intercom,  a  Gates  innovation  in  speech  input  equipment,  permits 
two-way  conversation  to  studio  and  remotes  and  listening  on  every  major 
circuit.  First  again  is  the  inbuilt  variable  high-pass  filter  for  instant  program 
correction  when  the  unlooked  for  happens.  Dualux  consoles  are  supplied 
with  the  new  Gates  10  watt  ultra-linear  monitoring  amplifier.  And  Gates 
solid  process  printed  wiring,  fabricated  entirely  in  the  Gates  factory  provides 
the  cleanest,  easiest  to  service  speech  input  system  ever  built.  One  Western 
broadcast  station  writes,  "...  J  cannot  think  of  any  other  console  that  was 
designed  with  the  maintenance  problem  in  mind.  It  is  a  pleasure  to  service  this 
console." 

Yes,  it's  a  grand  feeling  to  know  you  own  the  very  best.  So  why  don't  you 
place  your  order  today?  Dualux  consoles  are  in  stock  for  immediate  delivery. 


Buy  now  and  save  during  Operation  UPSADEC,  November  10  - 
December  31.  During  Operation  UPSADEC,  Gates  offers  6  value 
packed  bonus  plans  featuring  the  Dualux  speech  input  system. 
This  is  your  opportunity  to  save  .  .  .  your  chance  to  modernize 
your  station  at  a  savings  possible  only  during  Operation  UP- 
SADEC. Send  for  complete  details  today. 

Write:  Dept.  6400,  Gates  Radio  Company,  Quincy,  Illinois 


OUTSTANDING  FEATURES 

•  Complete  inbuilt  cue-intercom  with  front  panel  listen 
and  talk-back. 

•  Three  position  high-pass  filter  for  quick  program  cor- 
rection. 

•  Cue  selector  to  all  major  circuits  for  direct  channel 
speaker  audibility. 

•  5  preamplifier  mixing  channels  wired  for  7  micro- 
phones. Up  to  22  microphones  if  all  utility  keys  used. 

•  Cue-Attenuators,  4  mixing  channels  used  for  net,  turn- 
tables, tapes  and  remotes. 

•  4  turntables,  4  tapes,  5  remotes  plus  net  input  to  4 
mixing  channels. 

•  8  utility  keys  for  expansion. 

•  PBX  key  control  of  all  channels  for  greatest  flexibility. 

•  Dual  operation  ALL  the  way. 


HARRIS 


INTERTYPE 


CORPORATION 


GATES  RADIO  COMPANY 

Subsidiary  of  Harris- Intertype  Corporation 


QUINCY,  ILLINOIS 


STATIONS  CONTINUED 


LI&HTBOX  WITH  TEWERATUBES 
"  WtNPS 


WTOP-TVS  TASTEFUL  TOUCH  ADDS  ZEST  TO  TV  NEWS 

WTOP-TV  Washington  has  an  answer 
to  the  oft-heard  charge  that  television 
newscasts  are  merely  radio  programs 
aided  by  a  few  film  clips  and  visual  aids. 

Thomas  B.  Jones,  WTOP-TV  pro- 
gram director,  has  installed  a  studio  lay- 
out designed  to  increase  the  impact  of 
visual  impressions  by  use  of  flexible 
production  facilities  and  techniques. 

The  result  is  a  newscast  identified  by 
a  combined  news  workshop,  large  screen 
and  three-man  microphone  team. 

Two  adjoining  rooms  are  created  by 
a  backdrop  that  includes  a  four-scene 
rotating  prop  and  a  disappearing  front 
projection  screen.  The  screen  is  fed  by 
a  Telepro  6000  projection  that  holds  60 
3x4-inch  Polaroid  transparencies.  The 
Telepro  is  preloaded  and  operated  re- 
motely from  the  control  room,  which 
also  handles  special  slides  and  newsfilm 
inserts. 

In  front  of  the  backdrop  a  newscaster 
works  from  a  desk,  facing  a  single  cam- 
era. The  program  signature  and  closing 
shot  are  based  on  a  view  of  the  news- 
caster (with  appropriate  background) 
and  a  look  into  the  backroom  which 
simulates  a  news  workshop.  The  large 
weather  map  is  seen  at  the  end  of  the 
room.  This  workshop  view  is  shot  with 
the  projection  screen  retracted. 

When  the  first  newscaster  takes  the  air, 
the  sliding  screen  is  in  position,  usually 
occupying  at  least  half  of  the  receiver's 
picture.  After  the  first  of  three  segments 
in  the  15-minute  period  the  screen  is  re- 
tracted to  show  the  weather  reporter  at 
work.  The  workshop  camera  behind  the 
partition  then  goes  into  action.  The 
weather  map  has  two  props  for  detailed 


information,  one  pulled  down  from 
above  and  the  other  a  back-lighted  box 
located  at  the  eastern  side  of  the  map. 
Workshop  props  include  two  desks, 
phones,  typewriter,  dummy  teletypes  and 
copy  spindles.  The  opening  signature 
shot  shows  the  weather  man  tinkering  at 
his  map  and  a  man  at  a  telephone. 

The  workshop  is  being  wired  and  later 
will  be  enlarged  for  use  as  an  actual 
newsroom  on  election  nights  and  for 
other  major  news  features.  It  will  be 
equipped  for  panels  and  group  discus- 
sions. Peter  Masters,  WTOP-TV  art  di- 
rector, designed  the  sets. 

WTOP-TV  first  used  its  news  setup 
last  Oct.  6  after  two  weeks  of  dry  runs. 
Viewer  and  sponsor  reaction  has  been 
surprisingly  enthusiastic.  Use  of  illustra- 
tions has  been  upped  50%,  with  an 
average  of  30  in  a  15-minute  newscast. 

Two  daily  programs  are  produced  in 
the  studio — 6:30  Spotlight  ahead  of  the 
CBS-TV  Douglas  Edwards  newscast  and 


11  p.m.  Report.  The  6:30  program  con- 
sists of  three  five-minute  segments — 
Eddie  Gallaher,  entertainment  news; 
John  Douglas,  weather;  Steve  Cushing, 
area  news.  The  1 1  p.m.  program  opens 
with  Roger  Mudd  handling  national,  in- 
ternational and  area  news  for  six  to  eight 
minutes;  usually  two  minutes  of  weather 
with  Mr.  Douglas,  and  five  minutes  of 
sports  with  Dan  Daniels.  The  late  pro- 
gram segments  can  be  timed  to  the  im- 
portance of  the  news  or  weather. 

Sponsors  for  the  6:30  program  are 
Coca-Cola  for  Mr.  Gallaher;  Coronet 
Carpet  Co.  and  Trailway  Bus  for  Mr. 
Douglas,  and  Perpetual  savings  and 
Arthur  Murray  for  Mr.  Cushing.  Pan 
American  Airways  will  take  over  the 
Coronet  Carpet  position  in  the  near 
future.  Safeway  will  sponsor  the  Cush- 
ing segment. 

Sponsors  at  1 1  p.m.  are  Esso  for  news 
and  weather;  Northeast  Airlines  and 
Newport  cigarettes  for  Mr.  Daniels. 


No  Teeners  in  Most  L.A.  Homes, 
Finds  Survey  Ordered  by  KLAC 

More  than  three-fourths  of  all  homes  in 
the  greater  Los  Angeles  area  have  no  teen- 
agers, according  to  a  survey  distributed  last 
week  to  advertising  agencies  by  KLAC 
Los  Angeles.  The  survey  was  made  for  the 
station  by  John  B.  Knight  Co.  among  adults 
iri  1,011  homes. 

It  notes  that  in  the  22.3%   of  homes 


with  teenage  members,  73.3%  of  these  teen- 
agers answer  the  phone  and  offer  infor- 
mation unless  an  adult  is  specifically  asked 
for  and  67.7%  of  the  youngsters  prefer 
rock-and-roll  music  on  the  radio.  Contrari- 
wise, 71.6%  of  the  adults  interviewed 
"stated  an  overwhelming  preference  for  a 
station  featuring  only  good,  popular  music 
(no  rock-and-roll)." 

Other   facts  unearthed  by  the  Knight 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


Another  Intermountain  Network 
Affiliate 

KGHF 

5000  WATTS  AT  1350 
NEWS— MUSIC— SPORTS 

And  the 
TOP  SALESMAN 
In  the 

RICH  PUEBLO  MARKET 


surveyors:  96.5%  of  the  homes  visited 
"have  and  use  from  one  to  four  radios"; 
82.6%  of  all  cars  have  car  radios  and 
79.9%  of  all  car  radios  are  used  regularly; 
71%  of  the  adults  want  sports  results  via 
radio  and  71.9%  want  traffic  bulletins. 

KLAC,  which  for  some  months  tried 
rock-and-roll  programming  with  unhappy 
results,  now  says:  "Good  music  is  back  and 
KLAC's  got  it." 

Crescent  City  Gets  New  WYFE 

Town  &  Country  network  opened  WYFE 
New  Orleans  last  Monday  (Dec.  1),  Con- 
nie B.  Gay,  the  network's  president,  has 
announced.  Apart  from  Manager  Bill  Ro- 
maine  and  National  Sales  Manager  Ed 
Winton,  the  daytimer  is  mainly  staffed 
with  women.  WYFE  is  on  1600  kc  with 
1  kw. 

Ch.  14  WWOR-TV  on  Air  Again 

After  three  years  of  darkness  ch.  14 
WWOR-TV  Worcester,  Mass.,  last  Monday 
(Dec.  1)  resumed  operations. 

The  uhf  outlet  first  went  on  the  air  in 
1953  until  1955.  It  was  sold  last  August 
[Changing  Hands,  Aug.  4]  by  Salisbury 


y   /       WITH  THE 


INTER  x 

Mountain 
Network 


HEADQUARTERS:       SALT  LAKE  CITY      •      DENVER      •      CONTACT  YOUR  AVERY-KNODEL  MAN 


Page  92    •    December  8,  1958 


Broadcasting 


Florida's  usual  weather  makes  unusual  news 


Last  winter's  cold  spell  in  Florida 
made  headlines  because  it  was  so  un- 
usual. But  the  unusualness  of  Florida's 
normal  climate  has  been  a  topic  of 
rare  reader  interest  ever  since  Flagler 
built  his  railroad. 

For  example,  word  of  Christmas 
celebrated  on  a  sun-splashed  beach  has 
long  been  incredulously  received  by 
millions  of  frost-nipped  ears  in  frigid 
climes.  As  if  to  prove  the  paradox, 
Christmas  sojourners  here  send  home 
more  greeting  cards  of  the  sunny 
Florida  theme  than  any  other  category. 
And  their  enthusiasm  lasts  throughout 
the  winter.  Why?  .  .  . 

IT'S  JUNE  IN  JANUARY 

Winter  highs  average  in  the  70's 
over  most  of  Florida.  Thirty-year, 


U.S.  Weather  Bureau  readings  show 
December-to-March  afternoon  tem- 
peratures averaging  12.1°  on  the  mid- 
West  Coast;  75.4°  on  the  Lower  East 
Coast;  and  along  the  Upper  East  Coast, 
71.1°.  Even  in  extreme  Northern  Flor- 
ida, daily  maximums  have  averaged 
66.2°  through  the  past  30  winters. 

Offshore  waters  and  inland  lakes 
are  always  pleasant  for  bathing.  About 
69°  to  73°  in  the  south  Atlantic  or  Gulf 
of  Mexico  surf.  A  consistent,  above-70° 
in  lakes  and  springs. 

Location  is  one  reason  for  this  ideal 
climate.  Northernmost  Florida  lies  100 
miles  south  of  the  Mexico-California 
border.  The  southernmost  tip  of  the 
state  reaches  within  100  miles  of  the 
Tropic  of  Cancer. 

Florida  basks  peninsularly  between 


the  tempering  influence  of  warm  south 
Atlantic  and  Gulf  of  Mexico  waters. 
The  result  is  an  equable  year  around 
climate  —  warm  in  winter,  cooled  in 
summer  by  fresh  sea  breezes. 

NEED  PHOTOS,  FACTS,  FIGURES? 

When  you  want  to  serve  your  audi- 
ence with  interesting  facts  about  Flor- 
ida, call  on  us  for  any  help  you  need. 
The  completely  staffed  Florida  State 
News  Bureau  is  at  your  service.  Stock 
photos,  TV-movie  shorts,  or  custom- 
tailored  feature  material  for  your 
exclusive  use  can  be  supplied.  Just 
write  or  wire  . . . 

Florida  Development  Commission 
515-R  Caldwell  Building 
Tallahassee,  Florida 


YEAR    'ROUND    LAND    OF    GOOD  LIVING 


STATIONS  CONTINUED 


Broadcasting  Corp.  to  Springfield  Television 
Broadcasting  Corp.  (WWLP  [TV]  Spring- 
field, Mass.)  for  20%  interest  in  Springfield. 
WWOR-TV  is  a  semi-satellite  of  WWLP. 

Christal's  Petry  Stock 
Is  Acquired  by  Petry 

The  long-standing  anomaly  of  one  sta- 
tion representative  owning  a  sizeable  chunk 
of  another  was  ended  last  week  when  Ed- 
ward Petry  &  Co.  acquired  the  block  of 
Petry  stock  owned  by  Henry  I.  Christal, 
of  the  radio  representation  firm  bearing  his 
name. 

Mr.  Christal,  with  the  Petry  company 
from  its  inception  in  1932  until  1951, 
owned  44%  of  voting  and  one-third  of 
non-voting  stock  of  the  Petry  firm.  The 
price  paid  him  for  it  in  last  week's  settle- 
ment was  not  officially  disclosed  but  was 
estimated  to  be  $600,000  to  $650,000.  The 
Petry  company,  aside  from  its  representa- 
tion activities,  owns  about  36%  of  KFMB- 
AM-TV  San  Diego  and  KERO-TV  Bakers- 
field,  Calif.,  and  a  smaller  minority  in 
WIP  Philadelphia. 

Under  the  new  stock  arrangement  Mr. 
Petry  will  continue  to  control  the  voting 
stock  and  will  share  the  non-voting  stock 
equally  with  Edward  E.  Voynow,  executive 
vice  president.  Under  the  old  arrangement 
Messrs.  Petry,  Voynow  and  Christal  each 
had  one-third  of  the  non-voting  shares. 

Mr.  Christal  opened  his  own  firm,  repre- 
senting only  radio  stations,  in  January  1951. 


CHANGING  HANDS 

ANNOUNCED  ^ZZ^l 
anonunced  last  week.  All  are  subject  to 
FCC  approval. 

WTEL  PHILADELPHIA,  PA.  •  Sold  to 
WTEL  Inc.  by  Foulkrod  Radio  Engineering 
Co.  (E.  Douglas  Hibbs,  president)  for 
$450,000.  Buyers  are  equal  partners  John 
E.  and  George  D.  Hopkinson  and  Quentin 
C.  Sturm,  who  also  equally  share  owner- 
ship of  WKAB  Mobile,  Ala.  Mr.  Sturm 
has  6.35%  interest  in  WLOI  La  Porte, 
Ind.  The  application  for  this  sale  has  been 
filed  with  the  FCC.  WTEL  is  on  860  kc 
with  250  w,  day. 

WTAC  FLINT,  MICH.  •  Sold  to  Leonard 
Chess,  president  of  Chess  Producing  Corp., 
Chicago  record  manufacturer,  by  First 
Broadcast  Corp.,  wholly  owned  subsidiary 
of  multiple  owner  Founders  Corp.  for 
$278,000.  The  sale  was  handled  by  Allen 
Kander  &  Co.  WTAC  is  on  600  kc  with 
1  kw,  day,  5  kw,  night,  and  is  affiliated  with 
ABC. 

KSMN  MASON  CITY,  IOWA  •  Sold  to 
Harry  Campbell  and  Donald  F.  (Red) 
Blanchard  by  Charles  V.  and  Ruth  Warren 
for  $140,000.  Mr.  Campbell  is  announcer 
and  a  farm  editor  of  WLS  Chicago;  Mr. 
Blanchard  appears  on  that  station  as  an  m.c. 
The  sale  was  handled  by  Allen  Kander  & 
Co.  KSMN  is  on  1010  kc  with  1  kw,  day. 


TRACK  RECORD  ON  STATION   SALES,  APPROVAL 

mmmmmmmmmmmmmmmmmmmmmfi 


IT  LOOKS  THE  SAME,  BUT 

on  closer  examination  it's  only  made  of  wood. 
Broadcast  properties  may  look  alike  too, 

but  only  an  expert  can  correctly  identify  the  true  worth. 
Before  negotiating  for  radio  and  tv  stations,  consult 

the  recognized  expert,  BLACKBURN  AND  COMPANY, 
specialists  in  negotiations,  financing  and  appraisals. 


NEGOTIATIONS 


FINANCING 


APPRAISALS 


RADIO  -  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE    MIDWEST  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
Sterling  3-4341 


SOUTHERN  OFFICE  WEST  COAST  OFFICE 
H.  W.  Cassill         Clifford  B.  Marshall       Colin  M.  Selph 

William  B.  Ryan  Stanley  Whitaker  California  Bank  Bldg. 

333  N.  Michigan  Avenue    Healey  Building  9441  Wilshire  Blvd. 

Chicago,  Illinois  Atlanta,  Georgia  Beverly  Hills,  Calif. 

Financial  6-6460  JAckson  5-1576        CRestview  4-2770 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  Also  see  For 
the  Record,  page  107. 


Page  94 


December  8,  1958 


KGMB-AM-TV  HONOLULU,  KHBC-AM- 
I  V  HILO,  KMAU-TV  WAILUKU,  ALL 
HAWAII  •  Sold  (control  of  Hawaiian 
Broadcasting  System  Ltd.)  to  Hialand  De- 
velopment Corp.  by  Consolidated  Amuse- 
ment Co.  Ltd.  for  over  $8.7  million.  New 
owners  have  17  stockholders.  Those  with 
other  broadcast  interests  are  Roy  J.  Turner 
(12.5%  in  KWTV  [TV]  Oklahoma  City, 
Okla.)  and  C.  Dale,  M.  Clare  and  Lloyd  W. 
Miller  (1.57%  in  KARD  [TV]  Wichita, 
Kan.).  KGMB-TV  is  on  ch.  9  and  is  affili- 
ated with  CBS-TV.  Ch.  9  KHBC-TV  and 
ch.  3  KMAU-TV  operate  as  satellites  of 
KGMB-TV.  KGMB  is  on  590  kc  with  5  kw. 
KHBC  is  on  970  kc  with  1  kw.  Both  are 
affiliated  with  CBS. 

WCHV  CHARLOTTESVILLE,  VA.  •  Sold 
to  Eastern  Broadcasting  Corp.  (WRC-TV 
Washington  sales  coordinator  RA.  Neu- 
hoff,  president)  by  Charles  and  Emmalou 
Barham  for  $200,000,  plus  $10,000  to 
Blackburn  &  Co.  which  handled  the  sale. 
WCHV  is  on  1260  kc  with  5  kw,  day,  1  kw, 
night,  and  is  affiliated  with  ABC. 

KLAN  RENTON,  WASH.  •  Sold  to  Walter 
N.  Nelskog  and  others,  doing  business  as 
Seattle  Musicasters  by  Interlake  Broadcast- 
ing Corp.  for  $192,000.  Mr.  Nelskog  owns 
25%  KUDI  Great  Falls,  Mont.,  80% 
KUDE  Oceanside,  Calif.,  25%  KQDY 
Minot,  N.D.,  and  58%  KQTY  Everett, 
Wash.  Comr.  Rosel  Hyde  voted  for  a  Mc- 
Farland  letter  in  this  case.  KLAN  is  on  910 
kc  with  1  kw,  directional  antenna  same  pat- 
tern day  and  night. 

Bassett  Joins  Eastman  as  V.P. 

Morton  G.  Bassett,  veteran  radio  sales- 
man, is  joining  Robert  E.  Eastman  &  Co. 
as  vice  president  and  New  York  manager 
of  the  station  repre- 
sentation firm,  Presi- 
dent Robert  Eastman 
is  announcing  today 
(Dec.  8).  The  ap- 
pointment is  effec- 
tive immediately. 

Mr.  Bassett  was 
with  John  Blair  & 
Co.,  radio  station 
representative,  for 
10   years   until  he 

bought  WROD  Day- 
MR.  BASSETT  tQna  Beach?  pla ^  last 

December  and  left  to  operate  the  station. 
He  sold  WROD  in  September. 

M-Q  Offers  Connecticut  Lineup 

McGavren-Quinn,  New  York,  radio-tv 
station  representative,  is  announcing  today 
(Dec.  8)  the  formation  of  a  new  Connecticut 
radio  station  group,  consisting  of  WNHC 
New  Haven,  WKNB  Hartford,  WNAB 
Bridgeport,  and  WATR  Waterbury.  The 
group  will  be  sold  to  advertisers  under  a 
single  buy. 

Broadcasting 


VHP  w 


FROM  INTER-OFFICE  TO  OUTER  SPACE... 


The  telephone  rings.  You  lift  it  and 
talk  to  an  associate  in  the  next  office. 

A  countdown  reaches  zero  at 
Cape  Canaveral.  Minutes  later  a 
new  satellite  radios  its  position  .  .  . 
in  orbit  a  hemisphere  away. 

One  of  these  events  is  today  com- 
monplace .  .  .  the  other,  still  spec- 
tacular. To  the  128,000  men  and 
women  of  International  Telephone 
and  Telegraph  Corporation,  both 
are  episodes  in  a  never-ending 
drama  called  communications. 

It  means  many  things 

At  ITT  communications  is  subma- 
rine cable,  radio-telegraph,  micro- 
waves beamed  over  valleys  and  seas. 
At  the  world's  great  airports,  it  is 
the  Instrument  Landing  System. 


It  is  TACAN  and  VORTAC,  electronic 
air-navigation  safety  aids  for  civil 
and  military  flying. 

Communications  is  guidance  sys- 
tems for  rockets  and  missiles.  It  is 
over-the-horizon  TV.  It  is  the  tech- 
nical training  and  manpower  ITT 
provides  for  the  Distant  Early  Warn- 
ing (DEW)  Line  in  the  Arctic.  It  is 
a  new,  world-wide  control  system 
for  the  Strategic  Air  Command. 

Where  ITT  stands  today 

ITT  stands  in  the  forefront  of  re- 
search .  .  .  and  on  the  threshold  of 
new  achievements.  Its  systems, 
equipment  and  services  embrace 
virtually  every  field  of  electronics. 
In  fact,  you'll  find  ITT  everywhere— 
from  inter-office  to  outer  space. 


.  .  .  the  largest  American-owned  world-wide 
electronic  and  telecommunication  enterprise, 
with  80  research  and  manufacturing  units,  14 
telephone  and  telegraph  operating  companies 
and  128,000  employees. 


INTERNATIONAL  TELEPHONE  AND  TELEGRAPH   CORPORATION  67  Broad  Street,  New  York      N.  Y. 

FAR NS WORTH  ELECTRONICS  COMPANY  •   FEDERAL  ELECTRIC  CORPORATION  •    FEDERAL  TELEPHONE  AND  RADIO  COMPANY    •    ITT  COMPONENTS  DIVISION 
ITT   INDUSTRIAL  PRODUCTS   DIVISION      •       ITT   LABORATORIES      •       1NTELEX   SYSTEMS,    INC.       •        INTERNATIONAL   STANDARD   ELECTRIC  CORPORATION 
KELLOGG   SWITCHBOARD   AND   SUPPLY  COMPANY    •    ROYAL   ELECTRIC   CORPORATION    •    AIRMATIC  SYSTEMS  CORPORATION    •    AMERICAN  CABLE  St  RADIO 
CORPORATION   •   LABORATORIES   AND  MANUFACTURING  PLANTS  IN  ZO  FREE-WORLD  COUNTRIES 


Broadcasting 


December  8,  1958    •    Page  95 


r 


WGAN -TV 

Portland,  Maine 


Represented  by 
Avery-Knodel,  Inc. 


ALL  INQUIRIES  CONFIDENTIAL 


STATIONS 


CONTINUED 


Multiplex  Stations  Succeeding, 
Number  to  Grow,  GEL  Study  Sees 

Seventy  percent  of  fm  stations  now  multi- 
plexing consider  their  operations  "excellent" 
or  "good,"  according  to  a  survey  taken  by 
General  Electronic  Labs,  Cambridge,  Mass. 
Of  the  remaining  stations,  6%  either  stated 
their  multiplex  operation  is  unsatisfactory 
or  gave  no  evaluation  at  all. 

GEL  received  513  responses  out  of  824 
questionnaires  mailed  to  broadcasters,  with 
65  of  approximately  90  operating  multiplex 
stations  replying.  The  survey  showed  that  an 
additional  80  stations  hope  to  be  multiplex- 
ing within  a  year,  while  168  stations  have 
long-range  multiplex  plans. 

Receivers  constitute  a  serious  problem  for 
multiplex  operators,  with  62%  of  the  re- 
spondents stating  they  have  receiver  difficul- 
ties. One-half  stated  their  fm  transmitters 
were  suitable  for  multiplexing  without  modi- 
fication. 

GEL,  which  manufactures  multiplexing 
equipment,  predicted  20%  of  the  existing 
fm  stations  will  be  multiplexing  by  the  end 
of  1959.  Early  last  month,  the  U.S.  Court 
of  Appeals  in  Washington  declared  invalid 
a  1955  FCC  rule  requiring  stations  to  cease 
simplex  operations  and  switch  to  multiplex 
[At  Deadline,  Nov.  10]. 

STATION  SHORTS 

WRCA-TV  New  York  announced  last  week 
it  is  accepting  for  third  successive  year 
applications  for  its  general  talent  auditions 
to  be  held  on  alternate  Tuesdays.  All  talent 
with  or  without  agent,  except  dramatic 
actors,  must  apply  by  mail  to:  Open  Audi- 
tion, WRCA-TV,  30  Rockefeller  Plaza, 
New  York  20. 

WKDN-AM-FM  Camden,  N.  J.,  announces 
that  construction  has  begun  on  its  new  stu- 
dios expected  to  be  completed  by  spring  of 
1959. 

WUST  Washington  announces  that  new 
headquarters  building  will  be  ready  for  oc- 
cupancy January  1959.  Transmitter  for  250 
watt  outlet  will  remain  in  Bethesda,  Md. 

WPIX  (TV)  New  York  reported  last  week 
it  has  grossed  $745,238  in  new  billings 
with  "heavy  pre-Christmas  campaigns." 

WAPI  Birmingham,  Ala.,  has  increased  its 
daytime  power  from  10  kw  to  50  kw,  re- 
portedly increasing  radio  homes  in  station's 
primary  coverage  area  by  42%  and  rural 
population  by  82%. 

WOAI  San  Antonio,  Tex.,  has  relocated  its 
new  $250,000  transmitting  plant  and  radio 
tower  to  new  antenna  farm  near  Elmendorf, 
Tex.,  17  miles  southeast  of  San  Antonio. 

WBAL-TV  Baltimore  has  begun  using  new 
Bendix  radar  unit  for  weather  forecasting. 
Unit  has  range  of  up  to  150  miles  and 
will  detect  cloud  masses  and  storms  and 
reveal  their  course  and  speed. 

WYNN  Florence,  S.  C,  has  announced 
(Dec.  2)  that  it  began  broadcasting  Nov.  5 
with  daytime  programming.  Durwood 
Powell,  formerly  general  manager  of  WBCR 
Christiansburg,    Va.,    is   WYNN  general 


TV  TEAMWORK 

Cooperation  between  two  Scranton, 
Pa.,  television  outlets  saved  the  area's 
viewers  from  missing  the  Army-Navy 
football  telecast. 

WBRE-TV  Wilkes-Barre-Scranton, 
scheduled  to  carry  the  match  via 
NBC-TV  facilities,  was  put  off  the  air 
by  ice  causing  a  short  circuit  in  its 
antenna.  ABC-TV  affiliate  WNEP-TV 
Scranton  stepped  into  the  breach  by 
realigning  its  transmitter  to  pick  up 
NBC-TV's  signal  and  telecast  the  foot- 
ball classic. 


manager.  Station  operates  on  540  kc  with 
250  w. 

REPRESENTATIVE  SHORTS 

Rambeau,  Vance,  Hopple  Inc.,  N.  Y.,  has 

opened  sales  office  in  Atlanta,  Ga.  Bernard 
I.  Ochs,  formerly  with  WLWA  (TV)  At- 
lanta, named  manager.  Firm  also  announces 
it  has  been  appointed  representative  for 
KTOP  Topeka.  Kan.,  WBOP  Pensacola 
and  WDCL  Tarpon  Springs,  both  Florida. 

The  Katz  Agency  has  made  available  to  ad- 
vertisers and  agencies  its  Spot  Tv  Advertis- 
ing Cost  Summary  No.  24  designed  for 
figuring  quick  estimates  of  spot  costs  from 
1  to  240  markets.  Included  are  formulas 
for  estimating  spot  tv  budgets,  based  on  rate 
cards  of  sample  50  leading  network  affiliates 
and  weighted  in  average  discounts  and  other 
"frequently  requested  rate  ratios." 

REPRESENTATIVE  APPOINTMENTS 

WAIT  Chicago  and  WGMS  Washington 

appoint  Avery-Knodel  Inc.,  N.  Y. 

WLOS-AM-TV  Asheville,  N.  C.  reappoints 
James  S.  Ayers  Inc.,  Atlanta,  as  south- 
eastern representative.  Peters,  Griffin, 
Woodward  Inc.  is  stations'  new  national 
representative. 

Columbia  Empire  Group  Formed 

Formation  of  Columbia  Empire  Radio 
Stations,  Washington,  a  group  of  outlets  to 
be  offered  as  a  package  to  advertisers,  was 
announced  Nov.  20.  The  group  includes 
KUEN  Wenatchee,  KIT  Yakima,  KORD 
Pasco,  all  Washington,  and  KOZE  Lewiston, 
Idaho.  Hugh  Feltis  &  Assoc.,  Seattle,  is 
their  representative. 


TRANSITION  FASHION 

The  pattern  change  undergone  by 
station  directional  antennas  at  sunrise 
and  sunset  has  been  sold  by  WGBS 
Miami  to,  yes,  a  pattern  maker. 

McCall's  Patterns,  Div.  (ladies'  dress 
patterns)  of  the  McCall  Corp.,  New 
York,  had  not  previously  done  much 
radio  advertising  but  snapped  up 
WGBS'  suggestion  that  it  air  com- 
mercials just  before  and  after  the 
three-second  buzz  signaling  the  fre- 
quency pattern  change. 


Page  96   •    December  8,  1958 


Broadcasting 


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available  for  immediate 
delivery.  Supplied  less 
tone  arms,  filters,  and 
transistorized  turntable 
preamplifiers  available  as 
accessories.  Also  available 
less  cabinet  for  only  $225.00. 
RCA  Tone  Arms  new  only  $55.00 


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•  Fewer  Moving  Parts 

Complete  turntable  at  $279.50,  a  $45.50  saving.  Or  for  only  $225.00  you 
can  own  the  BQ-2B  Turntable  Mechanism  less  cabinet.  Save  on  RCA 
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Call  your  RCA  Broadcast  Representative— or  write 
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INTERNATIONAL 

NEW  BBG  TAKES  OVER  IN  CANADA 


At  its  first  meeting  late  last  month  in 
Ottawa,  the  new  Canadian  Board  of  Broad- 
cast Governors  (BBG)  decided  to  write  all 
Canadian  stations  that  regulations  in  force 
when  the  BBG  took  over  the  job  of  regu- 
lating Canadian  broadcasting  on  Nov.  11, 
would  continue  in  existence  until  the  BBG 
changed  them.  The  BBG  took  over  from 
the  Canadian  Broadcasting  Corp.  (CBC). 
The  latter  is  under  jurisdiction  of  the  BBG. 
CBC  continues  to  operate  its  government- 
owned  stations  and  networks,  but  no  longer 
regulates  broadcasting  in  Canada.  The  BBG 
regulates  the  CBC  and  privately-owned 
broadcasting  stations. 

Here's  the  composition  of  the  new  regu- 
latory body: 

Dr.  Andrew  Stewart,  54-year-old  chair- 
man of  the  BBG,  was  head  of  the  Royal 
Commission  on  Price  Spreads  of  Food  Prod- 
ucts, when  he  was  appointed  to  his  new  post. 
He  also  has  not  yet  resigned  as  president 
of  the  U.  of  Alberta,  but  will  do  so  soon. 
His  job  as  BBG  chairman  pays  about  $20,- 
000,  and  he  will  make  his  home  at  Ottawa. 

The  other  two  fulltime  appointments  to 
the  board  are  Roger  Duhamel,  42,  writer 
and  former  French-language  newspaper 
editor,  who  receives  about  $18,000  in  his 
new  post,  and  G.  Carlyle  Allison,  51 -year- 
old  editor  of  the  Winnipeg  Tribune,  who 
leaves  that  post  for  the  $16,000  job  on  the 
BBG. 

The  12  parttime  governors  of  the  BBG 
who  receive  $100  a  day  and  expenses 
when  attending  meetings,  are  Joseph  F. 
Brown,  54,  Vancouver  florist;  Dr.  Mabel  G. 
Connell,  Prince  Albert,  Sask.,  dentist;  Guy 
Hudon,  54,  dean  of  the  faculty  of  law  at 
Laval  U.,  Quebec  City;  Yvon  Sabourin,  59, 
Montreal  corporation  lawyer;  Mrs.  R.  G. 
Gilbride,  Montreal  community  worker; 
Colin  B.  Mackay,  38,  president  of  the  U.  of 
New  Brunswick,  Fredericton;  Roy  D.  Du- 
chemin,  55,  vice-president  and  managing 
director  of  the  Sydney  (N.S.)  Post;  J.  David 
Stewart,  48,  automobile  dealer  of  Charlotte- 
town,  P.E.I.;  the  Rev.  Emlyn  Davies, 
minister  of  Yorkminster  Baptist  Church, 
Toronto;  Dr.  Eugene  Forsey,  54,  research 
director  of  Canadian  Labor  Congress,  Ot- 
tawa; Edward  A.  Dunlop,  39,  executive 
director  of  the  Canadian  Arthritis  and 
Rheumatism  Society,  Toronto,  and  R.  S. 
Furlong,  lawyer  of  St.  John's,  Nfld. 

Working  under  the  BBG,  the  11 -member 
board  of  directors  of  the  Canadian  Broad- 
casting Corp.  is  faced  at  the  outset 
with  setting  up  economies  in  that  govern- 
ment-owned organization.  Revenue  Minister 
Nowlan  stated  shortly  after  the  appoint- 
ments were  announced  that  he  expected  the 
CBC  board  to  set  up  an  executive  committee 
to  delve  into  finances  in  view  of  anticipated 
increases  in  the  cost  of  operating  radio  and 
tv  stations  and  networks  in  the  next  few 
years.  CBC  will  originate  national  programs 
as  heretofore  for  use  on  networks,  com- 
posed of  its  own  and  privately-owned  sta- 
tions. Independent  stations  also  under  the 
new  Broadcasting  Act  will  be  able  to  estab- 
lish their  own  competitive  networks.  [Inter- 
national, Sept.  8,  Aug.  25]. 

Page  98    •    December  8,  1958 


Like  the  BBG  board,  the  CBC  board  has 
no  professional  broadcasters  as  members, 
except  president  J.  Alphonse  Ouimet,  CBC 
general  manager,  and  Ernie  L.  Bushnell  as 
vice-president  and  assistant  general  man- 
ager. Both  have  held  these  managerial  posts 
for  some  years. 

Revenue  Minister  Nowlan  has  explained 
why  no  practical  broadcasters  or  people  in 
show  business  were  on  either  board,  say- 
ing that  BBG  board  members  should  act 
in  a  judiciary  capacity  and  need  not  know 
technical  aspects  of  the  industry,  while  CBC 
board  members,  except  for  the  two  fulltime 
members,  were  appointed  for  their  busi- 
ness knowledge  and  to  represent  the  radio-tv 
audience  on  program  content. 

The  only  parttime  CBC  board  member 
with  radio-tv  experience  is  Mrs.  Kate  Ait- 
ken,  who  for  many  years  has  been  radio 
and  tv  commentator  on  a  variety  of  spon- 
sored programs,  a  job  which  she  has  given 
up  in  the  past  year.  The  parttime  CBC 
directors  receive  $100  a  day  and  ex- 
penses when  attending  meetings.  The  other 
parttime  CBC  board  members  are  Mrs. 
Gertrude  A.  Carter,  writer  of  Salmon  Arms, 
B.C.;  Mrs.  Ellen  Armstrong,  Calgary,  presi- 
dent of  the  Farm  Women's  Union  of  Al- 
berta; William  L.  Morton,  50,  Winnipeg 
history  professor  at  the  U.  of  Manitoba; 
Raymond  Dupuis,  51,  Montreal  department 
store  executive;  Robert  L.  Dunsmore,  63, 
Montreal  civil  engineer;  R.  Whidden 
Ganong,  52,  chocolate  manufacturer  of  St. 
Stephen,  N.B.;  Charles  Leeson,  Stratford, 
Ont.,  manufacturer,  and  Dr.  C.  B.  Lumsden, 
professor  at  Acadia  U.,  Wolfsville,  N.  S. 

Twenty  European  Networks  Meet 
To  Discuss  Broadcasting  Problems 

Worldwide  television  hookups  for  a  po- 
tential audience  of  several  hundred  million 
was  among  topics  discussed  at  the  week-long 
annual  general  assembly  of  Union  European 
Rediffusion.  The  union  comprises  20  Euro- 
pean radio-tv  networks. 

The  sessions,  headed  by  the  BBC's  Sir 
Ian  Jacob  in  Munich,  were  attended  by  a 
U.S.  Information  Agency  delegation  and 
Mr.  and  Mrs.  Bruton  Paul  from  the  Na- 
tional Assn.  of  Educational  Broadcasters. 
Also  in  attendance  were  associate  members 
from  U.S.,  Japan,  Australia  and  Britain's 
ITV  network. 

Other  items  on  the  agenda  last  month: 
broadcasting  radio-tv  rights  from  the  1960 
Olympic  Games  in  Rome  and  copyright 
questions  in  connection  with  Eurovision,  the 
European  tv  hookup. 

Foreign  Tv  Outlets  to  Reach  700 

By  Year's  End — USIA  Forecasts 

Some  80  new  overseas  television  sta- 
tions went  on  the  air  in  the  third  quarter  of 
1958,  but  tv  receivers  in  use  were  increasing 
at  a  slower  rate,  according  to  figures  re- 
leased by  the  USIA.  The  new  stations  figure 
compares  with  57  in  the  second  quarter  of 
1958. 

Western  Europe  led  with  56  new  stations, 
Latin  America  had  seven,  the  Far  East  five 


and  the  Middle  East  and  South  Asia  two 
each.  Behind  the  Iron  Curtain,  Russia  had 
five  tv  stations  begin  operations  in  the  three- 
month  period,  Czechoslovakia  two  and  East 
Germany  and  China  one  each.  There  now 
are  639  overseas  tv  stations  and  USIA  esti- 
mates the  figure  will  go  above  700  by  the 
end  of  the  year. 

There  were  an  estimated  21,585,200  tv 
sets  in  use  abroad  as  of  Sept.  30,  according 
to  USIA.  This  represents  an  increase  of  1.4 
million  sets  during  the  third  quarter,  com- 
pared with  increases  of  1.7  million  and  2 
million  in  the  second  and  first  quarters,  re- 
spectively. The  agency's  figures  exclude  the 
U.S.,  its  territories,  Canada  and  Armed 
Forces  stations. 

USIA  also  announced  that  a  6-6:30  p.m. 
English  language  tv  class  sponsored  by  the 
agency  on  a  Mexico  City  station  achieved 
the  highest  rating  (29%  of  tv  homes)  for 
that  half-hour  in  Mexican  history. 

Media  Lacking  in  World  News, 
Carnegie  Peace  Group  Charges 

Mass  media  are  not  doing  their  job  in 
informing  U.S.  citizens  on  United  Nations 
and  world  affairs. 

This  condemnation  comes  from  the  Car- 
negie Endowment  for  International  Peace 
after  a  two-year  national  survey  made  un- 
der a  grant  from  the  Ford  Foundation. 
Newspapers,  radio  and  television  are  singled 
out  for  criticism  in  the  report  released  late 
last  month. 

The  report  attacks  what  it  finds  to  be 
mass  media's  argument  for  stress  on  local 
and  national  news — that  of  little  interest  in 
world  news.  This  is  disputed  by  the  report, 
which  goes  on  to  say  that  even  if  there  is  a 
low  public  interest  in  international  news, 
"this  stems  in  part  at  least  from  the  quality 
of  presentation."  Among  the  findings:  Only 
one  American  in  10  appears  strongly  inter- 
ested in  world  affairs;  U.S.  daily  newspapers 
normally  devote  less  than  5%  of  their  news 
space  to  foreign  news  and  less  than  1%  to 
the  UN,  and  yet  newspapers,  tv,  radio  and 
news  magazines  reach  a  high  proportion  of 
community  leaders,  few  of  whom  are 
reached  by  speeches,  films,  books  or 
pamphlets. 

The  project  was  directed  by  a  steering 
committee.  More  than  1,300  community 
leaders  in  12  representative  cities  were  inter- 
viewed on  the  subject  of  the  United  Nations. 

In  the  report,  tv  networks  come  in  for 
criticism.  "Thus  far,  the  networks,  with  their 
enormous  potentiality  for  informing  the 
public,  have  fallen  far  short  of  their  respon- 
sibilities." The  tv  networks,  it  was  noted, 
occasionally  contribute  notably  to  informing 
the  public  on  foreign  affairs  with  year-end 
broadcasts,  extensive  coverage  of  the  UN 
during  certain  crucial  debates  (Middle  East 
crisis,  for  example)  but  "in  general,  cover- 
age of  world  news  and  UN  news  has  been 
minimal  and  indeed  all  news  and  public  af- 
fairs programs  have  been  crowded  out  of  the 
prime  television  hours  of  7:30  to  10:30 
p.m." 

Needed,  according  to  the  report:  quality 
in  programming  news  and  information  about 
world  events,  with  "imagination  and  inter- 

Broadcasting 


"We  agree  that  Ad  Age  is  invaluable ..." 


Say: 


JULES  RUDOMINER 

Vice-President 
Rayco  Manufacturing 
Co.,  Inc. 


BERNARD  KRAMER 

Vice-President  and 
Rayco  Account  Supervisor 
Emil  Mogul  Co.,  Inc. 


"In  this  complex  business,  Advertising  Age  does  an 
authoritative  job  of  bringing  the  wide,  wide  picture 
of  advertising  and  marketing  into  sharp  focus. 
Whether  it's  a  controversial  new  idea,  straight  news 
reporting,  or  thought-provoking  interpretation,  we 
agree  Ad  Age  is  an  invaluable  aid  in  keeping  us 
abreast  of  significant  developments  in  the  field." 


Whether  they  view  the  marketing  world  as  advertisers  or  as 
agency  executives,  admen  know  they  can  see  it  in  full  through 
Advertising  Age's  unique  editorial  eye.  That's  why  most  of 
the  decision-makers  of  importance  to  you  consider  Ad  Age 
"an  invaluable  aid."  And,  it  follows,  of  course,  that  your  sales 
message  in  Ad  Age  can  get  the  same  careful  attention  that 
AA's  "wide,  wide  picture  of  advertising  and  marketing"  re- 
ceives week  in,  week  out  from  those  who  influence  as  well  as 
those  who  activate  major  broadcasting  decisions. 

At  Rayco  Manufacturing  Co.,  Inc.,  for  example,  spot  tele- 
vision and  radio  get  the  biggest  slice  of  the  advertising  pie. 
A  leading  marketer  of  auto  seat  covers  and  convertible  tops, 
Rayco  awarded  60%  of  its  $2,000,000  ad  budget  for  1958  to 
air  media — using  75  markets.  Plans  for  1959  indicate  an  in- 
creased ad  budget,  with  spot  broadcasting  coming  in  for  an 
even  greater  share  of  the  total.  Every  Monday,  28  paid-sub- 
scription copies  of  Ad  Age  bring  the  news  and  trends  of 
marketing  to  this  important  advertiser  and  its  agency,  Emil 
Mogul  Co.,  Inc. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its  tre- 
mendous penetration  of  advertising  with  a  weekly  paid  circu- 
lation currently  reaching  over  12,500  agency  people  alone,  its 
intense  readership  by  top  executives  in  national  advertising 
companies — and  you'll  recognize  in  Ad  Age  a  most  influential 
medium  for  swinging  broadcast  decisions  your  way. 


2  00    EAST     ILLINOIS    STREET     .     CHICAGO     11,  ILLINOIS 
480    LEXINGTON    AVENUE     •     NEW    YORK    17,    NEW  YORK 


I  Year  (52  issues)  $3 


MR.  RUDOMINER 


JULES  RUDOMINER  was  general 
manager  of  Stewart  Brooks,  a  chain 
of  ladies'  shoe  stores,  before  join- 
ing the  Rayco  Manufacturing  Co.  in 
1949.  His  merchandising  back- 
ground has  helped  him  play  a  key 
role  in  the  consistent  growth  of 
Rayco's  franchised-store  operation, 
now  totaling  150  outlets  across  the 
country.  In  1953,  Mr.  Rudominer 
was  named  a  vice-president  of 
Rayco,  where  his  duties  include 
directing  work  on  the  firm's  ac- 
count done  by  its  agency,  the  Emil 
Mogul  Co.  A  native  of  New  Jersey, 
Mr.  Rudominer  attended  Rutgers 
University. 

BERNARD  KRAMER,  with  24  years  of 
advertising  experience  to  his  credit, 
became  a  vice-president  of  the  Emil 
Mogul  Co.  early  in  1958.  He  started 
with  the  Mogul  agency  in  1956, 
after  almost  a  decade  as  head  of  his 
own  New  York  agency.  Born  in  Heil- 
bron,  South  Africa,  Mr.  Kramer 
came  to  the  United  States  as  a  youth 
and  attended  both  Johns  Hopkins 
and  New  York  universities.  When 
not  concerned  with  guiding  the  Mo- 
gul company's  creative  efforts  for 
Rayco,  he  devotes  some  of  his  time 
to  PTA  activities  in  Rockville  Centre, 
Long  Island. 


Broadcasting 


December  8,  1958    •    Page  99 


INTERNATIONAL  continued 


EDUCATION 


STRAIGHT  SHOOTIN 


ALL  28  OF  TOP  28  SHOWS 
35  OF  TOP  38  SHOWS 
42  OF  TOP  50  SHOWS 
84%  OF  TOP  50  SHOWS 
ON  WREX-TV 

*BASED  on  20  county  survey  con- 
ducted July  19  thru  July  25,  1958 
by  Amer.  Research  Bureau. 

CBS-ABC  NETWORK  AFFILIATION 
represented  by  H-R  TELEVISION,  INC. 
J.  M.  Baisch,  General  Manager 


WREX-TV 


CHANNEL^ 


ROCK  FORD 


...to  you  and  you 
...from  you. ..you 
...and  you 

No  Christmas  gift  is  more 
widespread  or  important  in  effect 
than  Christmas  Seals  which  fight 
tuberculosis.  Given  by  most 
Americans,  they:  help  make  pos- 
sible the  greatest  gift  of  all- 
health,  life  itself. 

To  give  the  gift  that  saves  lives 
. . .  use  Christmas  Seals  on  every 
letter,  card,  and  package . . .  and  be 
sure  to  send  in  your  contribution 
today. 

Buy  and  use 
Christmas  Seals 


This  space  contributed  to  the  81 
National  Tuberculosis  Association  & 
and  its  affiliates  by  3j 

broadcasting! 

the  BusiNessweeKtv  of  television  aho  radio  ?n 


see- 
page 100  • 


est"  of  tv  newsmen  and  "strong  support" 
by  top  management. 

Radio  was  credited  with  an  "improve- 
ment" in  its  coverage  of  world  news,  the 
UN  and  public  affairs  in  general,  though  the 
committee  "recognizes  that  this  trend  results 
from  a  heavy  emphasis  on  music  and  news 
stemming  in  large  part  from  the  absence  of 
great  commercial  demand  for  radio  time 
and  the  networks'  need  to  provide  an  outlet 
for  their  news  staffs." 

New  CBS  Zurich,  London  Units 
To  Circulate  Parent's  Tv  Fare 

The  formation  of  CBS  (Europe)  SA,  in 
Zurich,  Switzerland,  and  of  CBS  Ltd.,  Lon- 
don, has  been  announced  by  Merle  S. 
Jones,  president  of  the  CBS  Television 
Stations  Div.  The  companies  are  wholly- 
owned  subsidiaries  of  CBS  Inc. 

Michael  Burke,  director  of  network  pro- 
grams, England,  for  CBS-TV  for  the  past 
year,  has  been  appointed  managing  director 
of  both  organizations.  Anthony  C.  Bartley, 
a  representative  for  CBS  Films  Inc.  in  Lon- 
don, has  been  named  director  of  sales  for 
CBS  Ltd. 

Mr.  Jones  said  these  companies  will  be 
engaged  in  the  licensing  and  distribution  of 
CBS  Films  and  other  television  properties. 
CBS  Europe,  he  said,  will  be  involved  also 
in  the  production  of  films  for  television. 

CBC  Takes  Over  Yukon  Station 

CFWH  Whitehorse,  Yukon,  has  been 
taken  over  by  the  Canadian  Broadcasting 
Corp.,  Ottawa,  and  will  be  operated  from 
CBC  Pacific  regional  offices  at  Vancouver, 
B.  C.  CFWH  came  into  being  in  1942  dur- 
ing construction  of  the  Alaska  Highway. 
Since  then,  volunteers  of  the  Canadian 
Army  and  Royal  Canadian  Air  Force  have 
operated  the  station  for  military  person- 
nel in  the  area  and  the  small  civilian  popu- 
lation. Now,  CFWH  will  have  CBC  pro- 
grams and  is  likely  to  get  new  equipment. 

CBC  has  announced  that  CFYK  Yeliow- 
knife.  Northwest  Territories,  and  CFYT 
Dawson,  Yukon,  will  be  taken  over  later  on 
a  similar  basis. 

CBC  Employes  Voting  on  NABET 

A  referendum  is  now  being  taken  of  2,000 
members  of  the  Assn.  of  Radio  &  Television 
Employes  of  Canada,  all  working  for  the 
Canadian  Broadcasting  Corp.,  to  join  the 
National  Assn.  of  Broadcast  Employes  & 
Technicians.  The  vote  is  to  be  completed  on 
Dec.  20.  If  a  majority  of  ARTEC  members 
vote  to  join  NABET,  the  Canadian  unit  of 
NABET  will  have  3,700  members  and  be 
almost  equal  in  size  to  NABET  in  the 
United  States.  NABET  is  currently  nego- 
tiating with  CBC  for  a  20%  wage  increase. 

INTERNATIONAL  SHORTS 

Allied  Artists  International's  London  office 
moves  into  new  quarters  at  93/95  Wardour 
St.,  W.  1. 

O'Brien  Adv.  Agency  Ltd.,  Vancouver, 
B.  C,  has  opened  Toronto.  Ont.,  office  at 
11  Adelaide  St.  West,  with  George  F. 
Sayers,  managing  director,  as  manager  of 
Toronto  office. 


December  8,  1958 


Radio-Tv  Among  Media  Scheduled 
For  Study  by  Educational  Group 

A  new  national  advisory  committee, 
authorized  by  the  National  Defense  Educa- 
tion Act  signed  last  September  by  President 
Eisenhower,  was  announced  last  week  to 
do  research  on  the  use  of  television,  radio, 
movies  and  tape  recordings  in  education. 
The  announcement  was  made  by  U.  S.  Com- 
missioner of  Education  Lawrence  G. 
Derthick.  The  committee  will  approve  re- 
search grants  from  a  $1.5  million  fund  set 
up  by  Congress. 

Members  of  the  committee  besides  Comr. 
Derthick.  chairman,  are:  Harry  C.  Kelly, 
an  assistant  director  of  the  National  Science 
Foundation;  Chancellor  Glenn  T.  Seaborg 
of  the  U.  of  California  at  Berkeley;  the 
Very  Rev.  Robert  J.  Slavin,  president  of 
Providence  College  in  Rhode  Island;  How- 
ard Nostrand  of  the  U.  of  Washington; 
Wanda  Mitchell  of  the  Evanston,  111.,  Town- 
ship High  School  tv  project;  Austin  Mea- 
dows, Alabama  Superintendent  of  Educa- 
tion; Elizabeth  Golterman,  director  of 
audio-visual  education  for  the  St.  Louis, 
Mo.,  public  schools;  Scott  Fletcher,  presi- 
dent of  the  Fund  for  Adult  Education,  New 
York;  Richard  B.  Hull,  director  of  radio-tv, 
Ohio  State  U.;  L.  C.  Larson,  director  of 
the  audio-visual  center,  Indiana  U.;  Leland 
Hazard,  Pittsburgh  Plate  Glass  Co.;  Ralph 
McGill,  editor,  Atlanta  Constitution,  and 
Clayton  H.  Brace,  assistant  to  the  president 
of  KLZ-AM-TV  Denver,  Colo. 

Three  members  of  the  committee,  Messrs. 
Seaborg.  Hull  and  Hazard,  are  also  directors 
of  the  Educational  Television  &  Radio  Cen- 
ter in  Ann  Arbor,  Mich. 

ETV  Series  on  Supreme  Court 

A  new  seven-part  series  of  tv  film  pro- 
grams produced  by  Educational  Tv  &  Radio 
Center,  Ann  Arbor,  Mich.,  will  be  made 
available  to  etv  stations  this  month.  Titled 
Decision:  The  Constitution  in  Action,  the 
half-hour  programs  re-enact  some  of  U.S. 
Supreme  Court's  most  important  cases.  Fol- 
lowing etv  station  exposure,  the  films  will 
be  distributed  by  Columbia  U.  press  center 
for  mass  education  to  schools,  colleges  and 
adult  groups.  Narrated  by  CBS  newsmen 
Robert  Trout,  the  shows  were  written  by 
Erik  Barnouw.  associate  professor  of  dra- 
matic arts  at  Columbia. 

Roster  Set  for  Georgia  Institute 

The  U.  of  Georgia's  Henry  W.  Grady 
School  of  Journalism  has  announced  its  14th 
annual  Georgia  Radio  &  Television  Institute 
for  Jan.  28-29  at  the  Center  for  Continuing 
Education,  Athens.  Leading  industry  figures 
are  slated  to  discuss  subjects  of  interest  to 
broadcasters  and  students  taking  courses  in 
radio-tv. 

EDUCATION  SHORT 
National  Assn.  of  Educational  Broadcasters 

plans  to  distribute  WBBM  Chicago's  public 
affairs  series,  Impetus,  to  some  105  affiliated 
stations  for  use  early  next  year.  Literary 
series,  presented  each  week  in  cooperation 
with  U.  of  Chicago,  was  unusual  choice  for 
NAEB.  according  to  Robert  E.  Underwood, 
network  manager  of  NAEB,  which  seldom 
selects  programs  from  commercial  stations. 

Broadcasting 


'olidaij 'u inner 

Appetizers 


ver  Louisiana  shrimp  cocktail 

California  crab  meat 


hode  Island  chicken  noodle 


Texas  steak 

irg'i  nia 

I  ham 


For  almost  everyone  in  America 
today,  the  zest  and  excitement  of  holiday  eating  carry 
through  the  entire  year  .  .  .  because  the  motor  truck 
has  revolutionized  our  distribution  system  to  bring  us  daily 
deliveries  of  greater  varieties  of  fresher, 
more  nutritious  foods  no  matter  where  we  live! 


AMERICAN  TRUCKING  INDUSTRY 

American  Trucking  Associations,  Inc.,  Washington  6,  D.  C. 


THE  WHEELS  THAT  GO  EVERYWHERE 


Broadcasting 


December  S,  1958    •    Page  101 


A  HAZARD  THAT 
NEVER  SLEEPS 


A  daily  occurrence  — 
Radio  and  TV  Stations 
are  accused  of 


LIBEL  —  SLANDER 
PIRACY  —  PLAGIARISM 
INVASION  OF  PRIVACY 
COPYRIGHT  VIOLATION 

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staff,  announcer,  speaker, 
talent,  commentator,  sponsor. 

THE  SPOKEN  WORD  IS  MASTER! 
BUT  yo  u  can 
INSURE 

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Write  for  details  and  rates 


EMPLOYERS 
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MEN  WHO  READ 
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only  BROADCASTING  is  a 
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Publications 


PROGRAMS  &  PROMOTIONS 

'Shadow7  Builds  WHBQ  Audience 

Housewives,  workers  and  car  drivers  in 
Memphis,  Tenn.,  never  know  when  they 
might  be  visited  by  "The  Shadow,"  who 
offers  a  chance  to  win  $100.  In  a  daytime 
audience-pulling  promotion  stunt  at  WHBQ 
Memphis,  News  Director  Charles  Sullivan 
poses  as  the  Shadow,  and  pays  surprise 
visits  at  homes,  offices  and  also  with  motor- 
ists. The  Shadow  roams  the  city  by  car 
and  several  times  a  day  stops  to  give  his 
location  on-the-air.  The  lucky  listener  will 
be  able  to  identify  the  location  as  his  home 
from  the  Shadow's  description.  The  cash 
prize  will  be  awarded  for  going  out  "to 
meet  and  greet  the  Shadow."  Motorists 
tuned  to  WHBQ  can  identify  themselves 
by  hearing  their  license  number,  make  of 
car,  and  the  highway  or  street  they  are 
traveling  on  at  the  time.  If  the  driver  pulls 
to  the  curb,  the  Shadow  broadcasts  the  en- 
suing interview  from  the  scene,  and  the 
driver  is  $100  richer. 

Opportunity  Knocks  Grow  Louder 

People  with  initiative,  ideas  and  abilities 
to  run  their  own  business,  and  unafraid  to 
tell  their  ideas  to  top  flight  business  and 
investment  men  on  television,  are  urged 
to  appear  on  the  program  Opportunity 
Knocks,  which  premiered  Nov.  17  on 
KAKE-TV  Wichita,  Kan.  Commercially 
sponsored  by  the  Ford  Motor  Co.  in  behalf 
of  Private  Enterprise  Inc.,  the  initial  12- 
week  program  will  place  three  persons  on 
their  way  to  owning  a  business,  in  partner- 
ship with  P.E.I.  The  program  offers  $25,000 
to  each  of  the  three  best  business  ideas  if 
P.E.I,  counselors  are  convinced  that  the 
businesses  can  succeed.  They  will  provide 


the  money  as  a  capital  investment  and  be- 
come the  new  businessman's  partner  on  a 
50-50  basis  until  such  a  time  that  he  can 
buy  out  the  partner.  The  search  for  modern 
day  Horatio  Algers  is  also  carried  by 
KAKE-TV's  associate  Kansas  stations — 
KTVC  (TV)  Ensign  and  KAYS-TV  Hayes. 

'Bold  Venture'  on  Sales  Safari 

Ziv  Television  Programs,  New  York,  is 
backstopping  its  newest  syndication  prop- 
erty, Bold  Venture,  with  an  intense  promo- 
tion campaign  which,  when  implemented  by 
client  and  station,  runs  45  days  preceding 
the  on-air  premiere.  Dubbed  "Enthusiasm 
Plan,"  the  program  consists  of  sales  con- 
tests, customer  mailings  and  dealer  tele- 
grams, etc.  It  is  designed  to  whip  up  local 
enthusiasm,  Ziv  tells  advertisers. 

WSAI  Pays  For  Its  Weight 

How  much  do  five  WSAI  Cincinnati  disc 
jockeys  weigh?  Listeners  were  invited  to 
send  their  opinions,  based  on  clues  pro- 
vided by  the  five  personalities  in  question, 
to  the  station's  "Guess  the  Weight"  con- 
test. The  winner  came  within  one  pound 
of  guessing  the  correct  weight  and  was 
awarded  a  prize  of  10  cents  per  pound,  ac- 
cording to  WSAI. 

Party  Visits  Spark  WTCN  Drive 

Approximately  $6,000  was  raised  by 
WTCN  Minneapolis  in  a  six-hour  radiothon 
in  behalf  of  the  local  Ken  Johnson  "Pay 
Off  the  Mortgage"  drive.  Mr.  Johnson,  who 
was  sheriff  of  Ramsey  County,  Minnesota, 
was  killed  in  the  line  of  duty,  and  the  cam- 
paign was  started  to  help  his  widow  and 
three  children  pay  off  the  mortgage  on  their 


COLORCAST  I  N 


The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Dec.  8-12,  15-17  (2-2:30  p.m.)  Truth  or 
Consequences,  participating  sponsors. 
Dec.  8-12,  15-17  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 
Dec.  8,  15  (7:30-8  p.m.)  Tic  Tac  Dough, 
Procter  &  Gamble  through  Grey. 
Dec.  8,  15  (10-10:30  p.m.)  Arthur  Mur- 
ray Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Dec.  9  (8-9  p.m.)  Eddie  Fisher  Show,  Lig- 
gett &  Myers  through  McCann-Erickson 
and  RCA  Victor  through  Kenyon  &  Eck- 
hardt. 

Dec.  10,  17  (8:30-9  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman,  Craig  & 
Kummel  and  Lever  Bros,  through  J.  Wal- 
ter Thompson  Co. 

Dec.  10  (9-10  p.m.)  Jerry  Lewis  Show, 
Timex  through  Peck  Adv. 
Dec.   11   (10:30-11   p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 


Newell. 

Dec.  12  (8-9  p.m.)  Ellery  Queen,  RCA 
through  Kenyon  &  Eckhardt. 
Dec.  13  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 
Dec.  14  (5-6  p.m.)  NBC  Opera  Co.  pre- 
sents "Amahl  and  the  Night  Visitors," 
Pontiac  through  MacManns,  John  & 
Adams. 

Dec.  14  (7-8  p.m.)  Hallmark  Christmas 
Tree,  Hallmark  through  Foote,  Cone  & 
Belding. 

Dec.  14  (8-9  p.m.)  Steve  Allen  Show,  Du- 
Pont  through  BBDO,  Polaroid  through 
Doyle  Dane  Bernbach  and  Greyhound 
through  Grey. 

Dec.  14  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Dec.  16  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 

Dec.  17  (9-9:30  p.m.)  Milton  Berle  Star- 
ring in  the  Kraft  Music  Hall,  Kraft  Foods 
Co.  through  J.  Walter  Thompson  Co. 


home,  according  to  WTCN.  Three  party 
groups  in  the  Twin  City  area  contributed 
$100  each  when  WTCN  personality  Stuart 
Lindman  offered  to  be  "sold"  for  charity 
during  the  radio  drive.  Mr.  Lindman  attend- 
ed the  three  parties  to  collect  the  donations 
and  to  entertain  the  guests  with  a  direct 
broadcast  from  the  party  via  the  station's 
mobile  unit.  To  continue  the  campaign, 
WTCN  also  sponsored  a  public  dance  and 
carnival  Nov.  29. 

Gifts  Flow  in  WAKE  Celebration 

With  the  theme,  "You'll  Always  Remem- 
ber November,"  WAKE  Atlanta  celebrated 
its  third  anniversary  in  a  month-long  sched- 
ule of  giveaways,  stunts,  games  and  con- 
tests. Among  the  activities:  The  distribution 
of  thousands  of  birthday  cakes  and  quarts 
of  ice  cream;  a  helicopter  landing  at  a  shop- 
ping center  where  turkeys  and  hams  were 
given  to  shoppers;  albums  and  records  sent 
to  listeners  whose  names  were  drawn  from 
WAKE's  "Birthday  Barrel  of  Fun";  special 
benefits  in  many  Atlanta  stores  for  mem- 
bers of  the  station's  "Hit  Parade  Club," 
and  the  awarding  of  an  all-expense  paid 
trip  for  two  to  the  'Gator  Bowl  football 
event  in  Jacksonville,  Fla.,  Dec.  27. 

Expose  Series  Debuts  on  KCOP 

Filmed  exposes  of  timely  subjects  are 
featured  in  the  new  program  series,  Inside 
Story,  which  premiered  last  Wednesday 
(Dec.  3)  on  KCOP  (TV)  Los  Angeles. 
Starring  KCOP  news  reporter  Pat  Michaels, 
who  films  events  as  they  happen  with  hidden 
cameras,  the  initial  program  took  viewers  to 
Mexico  to  show  the  ease  with  which  dope 
can  be  smuggled  across  the  border.  En- 
titled "We  Smuggled  Dope,"  the  kickoff 
show  presented  Mr.  Michaels,  disguised  as  a 
tourist,  shown  purchasing  large  quantities 
of  heroin,  marijuana  and  other  drugs, 
KCOP  said. 

Baptists  Plan  'Viewing  Parties' 

Southern  Baptist  Convention,  in  promo- 
tion of  its  weekly  "Televangelism  1959" 
series  to  be  programmed  on  13  consecutive 
Sundays  beginning  Jan.  4,  is  promoting 
Sunday  afternoon  "tv  viewing  parties." 
Some  700  local  chairmen,  both  pastors  and 
laymen,  are  preparing  news  materials, 
"viewing  party"  arrangements,  and  supplies 
of  spiritual  guidance  booklets  for  viewers, 
according  to  the  Convention.  The  half-hour 
dramas  are  part  of  This  Is  the  Answer  series 
produced  by  the  Southern  Baptists. 

KXLW  Speeds  Request  Service 

Record  requests  get  prompt  service  under 
a  new  system  introduced  in  the  St.  Louis 
area  by  KXLW,  that  city.  In  order  to  ful- 
fill requests  immediately,  KXLW  has  in- 
stalled an  automatic  record  player  filled 
with  the  top  60  song  hits  as  listed  by  a 
weekly  survey.  To  hear  a  request,  the 
listener  obtains  a  "Top  60"  list  from  a 
record  store,  and  then  must  call  KXLW 
to  give  the  number  of  his  choice.  The 
selection  is  played  immediately,  the  station 
reported. 


Stamp  Plan  Saturates  St.  Louis 

P-I-P  (Purchasers  Insurance  Plan),  St. 
Louis,  which  offers  trading  stamps  redeem- 
able for  life  insurance  policies,  is  gathering 
full  steam  with  its  $20  million  extra  stamp 
dividend  week  promotion,  which  started 
Dec.  3  in  radio-tv  and  print.  Launched  in 
the  St.  Louis  market  last  Nov.  12,  the  new 
campaign  involves  extension  of  saturation 
radio  offers  on  KWK  St.  Louis  d.j.  pro- 
grams and  commercial  spots  on  tv  stations. 
The  company  ticketed  an  initial  budget  of 
$250,000  for  St.  Louis,  and  the  plan  is  to 
be  introduced  in  other  markets.  A  book 
filled  with  200  stamps  enables  holders  to 
apply  for  an  insurance  policy.  The  company 
is  headed  by  Ralph  Flannery,  former  vice 
president  of  the  Inland  Empire  Broadcast- 
ing Co. 

Aces  Score  High  in  Ad  Contest 

In  the  first  weekly  "Ad  of  the  Week"  con- 
test promoted  by  WBBF  Rochester,  N.  Y., 
almost  80%  of  the  entrants  voted  for  one 
of  the  five  Jane  and  Goodman  Ace  com- 
mercials for  Borden's  Instant  Coffee.  To 
honor  the  winning  ad,  WBBF  broadcasts 
hourly  congratulations  to  the  Aces,  the 
agency  (Doherty,  Clifford,  Steers  &  Shen- 
field),  and  the  client.  Borden's  started  a  24- 
spot-per-week  schedule  on  WBBF  in  Oc- 
tober. Top-vote-getting  Ace  ad,  the  station 
reported,  was  the  spot  in  which  Jane  Ace 
adds  some  "H,0"  to  instant  coffee,  because 
all  she  wants  is  half-a-cup. 

'Quiet'  Ads  Count  for  WPAT 

The  way  to  increase  a  radio  audience,  ac- 
cording to  WPAT  Paterson,  N.  J.,  is  to 
emphasize  "the  quiet  claim"  in  advertising. 
WPAT  discounts  trick  promotions  and  con- 
tests at  rating  time  and,  instead,  concen- 
trates on  more  subtle  claims  in  print.  WPAT 
has  run  a  series  of  four  full-page  ads  in  The 
New  Yorker  magazine  in  which  the  phrase, 
"in  the  air  everywhere  in  New  York  .  .  . 
WPAT!,"  is  printed  in  the  sky  area  of 
various  New  York  City  views.  Reprints  of 
the  station's  ads  in  the  print  medium  have 
been  sent  to  agencies  and  clients  to  an- 
nounce that  for  October  WPAT  rated  an 
average  increase  of  25.77%  in  the  hours 
6  a.m.  to  12  midnight  over  the  same  period 
a  year  ago,  according  to  Pulse. 

Sales  Sing  in  WERE  Record  Show 

Columbia  Records'  Mitch  Miller  and 
WERE  Cleveland's  personality,  Bill  Randle, 
teamed  up  Nov.  30  for  an  on-air  promotion 
of  the  "Christmas  Sing  Along  With  Mitch" 
LP  album,  resulting  in  a  total  of  more  than 
2,300  telephone  orders  for  the  album  from 
Higbee's  department  store,  one  of  Mr. 
Randle's  sponsors.  During  his  2-7  p.m. 
Sunday  show,  Mr.  Randle  invited  listeners 
to  telephone  the  station  for  C.O.D.  or 
charge  account  orders  for  the  album.  Mr. 
Miller  directed  the  various  Cleveland  sing- 
ing groups  invited  to  the  studio  show.  Rich- 
ard M.  Klaus,  vice  president  and  general 
manager  of  WERE,  reported  that  by  the 
following  Tuesday  afternoon,  Higbee's  had 


THE 


AMPEX 


WITH 

ALL  NEW  ELECTRONICS 

SEE  YOUR  AMPEX  DEALER 


AMPEX 


professional 
products  division 


854  Charter  Street 
Redwood  City 
California 


\ 


HOTEL 


NewWetioii 


MADISON  AT  52ND  ff 

■ 

Barberry  Room 

Where  the  cele'onties 

go  after  theatre  x\«§P§Er 


Broadcasting 


December  8,  1958    •    Page  103 


PROGRAMS  &  PROMOTIONS  continued 

sold  nearly  1,000  more  albums  in  the  store 
as  a  direct  result  of  the  Sunday  sales  ap- 
proach. 

Auburn  Appears  on  Alabama  Tv 

WSFA-TV  Montgomery  and  three  other 
Alabama  stations  have  carried  a  special  10 
Sunday  series  of  Alabama  Polytechnic  In- 
stitute (known  familiarly  as  Auburn)  foot- 
ball game  films  following  the  Saturday 
games,  according  to  WSFA-TV.  The  school- 
sponsored  programs  have  been  viewed  by 
an  estimated  2.5  million  viewers  this  sea- 
son, using  normal  commercial  time  to  tell 
"The  Auburn  Story."  WSFA-TV  handled 
the  game  photography  with  the  outlet's 
sports  director,  Leroy  Paul,  and  Auburn 
coach  Ralph  "Shug"  Jordan  calling  the 
play-by-play  action.  The  other  stations 
carrying  the  Auburn  programs  were  WAPI- 
TV  Birmingham,  WKRG-TV  Mobile  and 
WMSL-TV  Decatur.  The  series  has  re- 
ceived many  favorable  comments,  accord- 
ing to  WSFA-TV. 

WCKR  Promotes  'Horse  Race' 

You  touch  a  lighted  cigarette  to  one  end 
of  the  specially  treated  little  slip  of  paper, 
see,  then  you  just  hold  it  away  from  drafts 
and  watch  the  "horses"  race  to  the  finish 
line.  The  horses  are  printed  figures  of 
actual  animals  which  become  lines  of  slowly 
moving  flame  when  the  paper  has  been 
lighted.  WCKR  Miami  has  been  mailing 
these  little  Magic  Race  slips,  well  known  to 
novelty  shop  customers,  to  advertise  the  sta- 
tion's coverage  of  racing,  with  Joe  Tanen- 
baum.  Potential  customers  of  WCKR  are 
told  that  the  outlet's  racing  audience  can 
mean  "extra  business  for  you." 

Aid  for  Planning  Spot  Tv  Costs 

A  "magic  slate"  for  quick  notation  with 
an  imprint  of  a  formula  to  use  to  update 
costs  of  tv  spot  campaigns  and  to  compute 
for  packages  has  been  sent  to  the  trade 
by  Blair-Tv  and  Blair  Television  Assoc., 
tv  station  representatives.  The  slate  is  to  be 
used  with  the  "Plans  Board  for  Spot  Tele- 
vision," a  new  aid  for  campaign  planners 
that  permits  costs  and  rating  information  for 
a  variety  of  schedules  [Programs  &  Pro- 
motions, July  28]. 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


ADVERTISERS  &  AGENCIES  ...  ... 

LAWRENCE  G.  BUTLER,  with  Borden  Foods  Co., 
N.  Y.,  since  1929,  promoted  from  v.p.  to  executive 
v.p.  MARTIN  A.  GLASGOW  promoted  from  divisional 
controller  to  administrative  v.p.  GEORGE  M.  Mc- 
COY  will  retire  as  v.p.  in  charge  of  marketing 
Dec.  31,  completing  32  years  of  service  with 
Borden's.  Named  assistant  v.p.'s  were  A.  J. 
BERRY,  ROBERT  E.  KAHL,  FRED  J.  BOARD,  DAN  W. 
MURCHISON,  WALTER  R.  OLMSTEAD,  EDWARD  J. 
CRUGER  and  VICTOR  J.  STOLFI. 

NORMAN  F.  BEST,  formerly  v.p.  of  Erwin  Wasey, 
Ruthrauff  &  Ryan,  L.  A.,  named  v.p. -general 
manager,  Campbell-Mithun,  Minneapolis. 

THOMAS  W.  BENHAM,  investor  relations  division, 
Opinion  Research  Corp.,  Princeton,  N.  J.,  elected 
v.p.  and  director. 

TOM  MOOREHEAD,  formerly  sports  director,  WFIL 
Philadelphia,  joins  George  L.  Mallis  Adv.  agency, 
that  city,  as  v.p.  in  charge  of  radio  and  tv. 

CHAUNCEY  F.  KORTEN  and  EDWARD  B.  HENDERSON, 

Kenyon  &  Eckhardt,  N.  Y.,  art  supervisors, 
elected  v.p.'s. 

WILLIAM  BAGER,  formerly  v.p.  of  Needham,  Louis 
&  Brorby,  N.  Y.,  named  v.p.  and  associate  copy 
director  of  Leo  Burnett  Co.,  that  city. 

ROBERT  W.  DAILEY  resigns  as  v.p.  in  Chicago  office 
of  McCann-Erickson  Inc. 

HAROLD  PLATT,  formerly  marketing  research 
product  supervisor  at  Toni  Co.,  Chicago,  named 
v.p.  of  Edward  H.  Weiss  &  Co.,  that  city. 

JOHN  H.  HOAGLAND,  BBDO  television  group  su- 
pervisor, W.  DONALD  MIX,  copy  group  head,  and 
CHARLES  RUSSELL,  director  of  radio-tv.  all  in  S.F. 
office,  elected  v.p.'s  of  agency. 

DONALD  L.  GREENE,  formerly  advertising  controller 
of  Bulova  Watch  Co.,  named  advertising  man- 
ager of  Rayco  Manufacturing  Co..  Paterson, 
N.  J. 

PAUL  MOORE,  technical  operations  supervisor  at 
WNBQ  (TV)  Chicago,  resigns  after  38  years 
with  NBC  to  join  Missile  Div.  of  Chrysler  Corp. 

A.  E.  (SCOTTY)  BRUBAKER,  with  Firestone  Tire  & 
Rubber  Co.,  Akron,  Ohio,  since  1942,  and  most 
recently  retail  advertising  manager,  promoted 
to  director  of  public  relations  for  Firestone. 

MARVIN  DAVIS,  advertising  director,  I.  Miller  Co., 
resigns  to  join  Revlon  as  advertising  branch 
manager. 

W.  ROGER  COOPER,  formerly  with  overseas  division 
of  American  Home  Products,  named  director  of 
export  advertising  division,  Norwich  Pharmacal 
Co. 

HUGH  ENGELMAN,  tv  advertising  manager  at 
Motorola  Inc.,  Chicago,  appointed  parts  and  ac- 
cessories merchandising  manager. 

LLOYD  E.  KRONSNOBLE,  formerly  with  SOS  division 
of  General  Foods  as  advertising  and  sales  pro- 
motion manager,  to  Edward  H.  Weiss  &  Co., 
Chicago,  as  account  executive. 

LLOYD  CHAPMAN  promoted  from  radio-tv  director 
to    assistant    director,    consumer    division,  Vic 


Maitland  &  Assoc.,  Pittsburgh.  WILLIAM  E.  BURGE 

promoted  from  assistant  to  director  of  radio  and 
tv,  and  FRANK  L.  McKENZIE  from  account  assistant 
to  assistant  account  executive,  industrial  division. 
All  appointments  effective  Jan.  1,  1959. 

THOMAS  RHODES,  formerly  media  director  at 
Phillips  Ramsey,  San  Diego,  named  media  buyer 
at  Erwin  Wasey,  Ruthrauff  &  Ryan,  Los  Angeles. 

FLOYD  SMITH,  formerly  with  Campbell-Ewald,  to 
John  W.  Shaw  Adv.,  Chicago,  as  account  execu- 
tive. 

WILLIAM  PETERS,  formerly  account  executive, 
Young  &  Rubicam,  and  most  recently  sales  and 
sales  promotion  director,  Drackett  Co.,  to  Sul- 
livan, Stauffer,  Colwell  &  Bayles  as  account  ex- 
ecutive on  Lever  Bros. 

M.  TRUMAN  FOSSUM,  former  economist  and  market 
analyst,  U.  S.  Dept.  of  Agriculture  and  research 
director.  Grant  Adv.  Inc.,  ERNEST  J.  DUNTON, 
previously  research  analyst,  Toni  Div.,  Gillette 
Co.,  and  CHARLES  B.  SCHNEIDER,  test  consultant, 
Bert  Holland  &  Assoc.,  to  Keyes,  Madden  & 
Jones,  Chicago,  as  research  analysts. 

W.  K.  COCHRANE  SR.,  formerly  with  Duffy,  Mc- 
Clure  &  Wilder,  Cleveland,  to  Wellman-Busch- 
man  Adv.,  that  city,  in  account  supervision  and 
sales  work. 

HUGH  McNEILL,  formerly  creative  director  of 
Holden,  Chapin,  LaRue  Inc.,  Detroit,  appointed 
assistant  art  director  for  Detroit  office  of  Grant 
Adv.  Inc. 

FREDERICK  D.  SULCER,  assistant  copy  director. 
DONALD  J.  DICKENS,  EDWARD  C.  McAULIFFE  and 
RICKER  VAN  METRE  JR.,  copywriters,  Needham, 
Louis  &  Brorby.  Chicago,  named  associate  copy 
directors.  JOHN  W.  AMON  and  C.  FRANKLIN  JOHN- 
SON, art  directors,  named  executive  art  directors, 
and  DR.  PERHAM  C.  NAHL,  associate  research  di- 
rector, appointed  director  of  creative  research. 

JACK  TYL  DENNY,  formerly  with  Atherton  &  Cur- 
rier, N.  Y.,  to  Ted  Bates  &  Co.,  N.  Y.,  as 
copywriter. 

FRANK  A.  KEARNEY,  60,  v.p.-director  of  Geyer 
Adv.,  N.Y.,  died  last  Wednesday  (Dec.  3)  in 
Yonkers,  N.Y.  Mr.  Kearney  had  been  with  W. 
Earl  Bothwell  Inc.,  Dancer-Fitzgerald-Sample 
Inc.,  and  Alkins  &  Holden  Inc. 

CHARLES  ARTHUR  DIMOND,  53,  retired  from  H.  J. 
Heinz  Co.,  Pittsburgh,  as  manager  of  advertising 
and  public  relations,  died  Nov.  21  following  long 
illness. 


FILM 


LEONARD  S.  GRUENBERG,  for- 
merly with  RKO  Radio  Pic- 
tures as  New  York  metro- 
politan division  manager, 
elected  v.p.  of  Gross-Krasne- 
Sillerman  Inc.,  N.  Y.  Mr. 
Gruenberg  will  work  pri- 
marily on  sale  of  programs  to 
regional  and  national  adver- 
tisers and  networks. 

JOE  JOEL,  formerly  general 
manager  of  Asher  Joel  Adv. 
Pty.  Ltd.,  Australia,  named 
general  manager  of  Screen  Gems  Pty.  Ltd., 
Australian  affiliate  of  Screen  Gems. 


MR.  GRUENBERG 


M.  NICHOLAS  GILROY,  formerly  service  executive. 
Schwerin  Research  Corp.,  N.  Y.  and  London,  to 
Film  Production  Supervisors  as  head  of  planning 
and  production  of  special  commercials  for  re- 
search purposes. 

FRED  CROWL,  formerly  radio-tv  director,  WISC- 
TV  Madison,  Wis.,  to  Klau-Van  Pieterson-Dun- 
lap  Inc.,  Milwaukee  and  Chicago,  as  head  of  ra- 
dio-tv and  industrial  film  department,  replacing 
ROBERT  R.  LONG,  resigned. 

C.  D.  (DON)  McCORMICK,  formerly  v.p.  in  charge 
of  UPA's  eastern  office,  named  director  of  studio 
operations,  Sturm  Studios,  N.  Y.;  NICHOLAS 
NEWTON,  formerly  with  Academy  Pictures, 
named  account  executive  at  Sturm. 

CARL  A.  RUSSELL,  formerly  in  regional  sales  lor 
Ziv  Television  Programs,  to  Independent  Tele- 
vision Corp.  as  manager  of  regional  sales,  head- 
quartering in  Chicago. 

JACK  MAJOR,  formerly  with  commercial  depart- 
ment of  Jam  Handy  and  with  United-World  Film 
Div.,  Universal  Pictures  International,  named 
special  projects  head  in  sales  promotion  depart- 


United  Press  International  r 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  L__ 


Page  104    •    December  8,  1958 


Broadcasting 


ment,  United  Film  &  Recording  Studios,  Chicago. 
CHARLES  A.  STUMPE,  former  sales  training  con- 
sultant, appointed  general  sales  manager. 

JACQUES  GRINIEFF,  president  of  Pacific  Film 
Assoc.  Inc.,  appointed  to  handle  foreign  distribu- 
tion of  Jayark  Films  Corp.  tv  film  series. 

AL  COHAN,  formerly  with  Universal  Pictures  in 
advertising  and  publicity  department,  to  MGM, 
N.Y.,  publicity  department. 

JACK  L.  TARBIS,  formerly  with  CBS-TV,  joins 
Chicago  branch  of  Filmack  Studios  as  account 
executive  in  its  tv  and  industrial  film  depart- 
ment. 

HOWARD  MONTGOMERY,  assistant  casting  director 
for  Ziv  Television  Programs,  Hollywood,  has 
been  promoted  to  casting  director,  following 
resignation  of  BENN  JACOBSON. 

ROBERT  ELLIS  MILLER,  director,  has  signed  non-ex- 
clusive contract  multiple  picture  deal  with 
Screen  Gems,  Hollywood,  to  do  30  tv  films  during 
next  18  months. 

KENNETH  EVANS,  formerly  story  editor  for  Colum- 
bia studios,  to  20th  Century-Fox  Television, 
Hollywood,  in  similar  capacity. 


NETWORKS 


THOMAS  K.  FISHER,  with  CBS 
since  1955  as  assistant  gen- 
eral attorney,  appointed  v.p. 
and  general  attorney  of  CBS- 
TV  Stations  Div. 

BURT  NODELLO,  since  1956  in 
charge  of  literary  depart- 
ment for  Mishkin  Agency, 
Beverly  Hills,  Calif.,  named 
manager  of  program  develop- 
ment for  ABC  Western  Div. 


MR.  FISHER  (new  post). 

BROADDUS  JOHNSON  JR.,  formerly  with  Paul  H. 
Raymer  Co.,  to  NBC  Radio  Sales  staff. 


ROBERT  L.  STONE,  since  1955  v.p. -general  manager 
of  WABC-TV  New  York,  resigns.  With  network 
since  1952,  he  was  successively  account  executive, 
business  manager  of  tv  network  sales  depart- 
ment, business  manager  and  director  of  tele- 
vision services  department. 


HUGH  L.  KIBBEY  named  nation- 
al sales  manager  of  WFMB- 
TV  Indianapolis,  tnd.  Mr. 
Kibby  started  at  WFBM  in 
1942  as  continuity  writer,  was 
later  head  of  continuity  de- 
partment, then  program  di- 
rector for  WFBM-TV.  Prior 
to  his  promotion,  he  was 
sales  service  manager  for  ra- 
dio and  television  and  tv 
film  buyer.  WILLIAM  E.  FAGAN, 
assistant    program  manager 


MR  KIBBEY         for    sales,    to    film  buyer, 
effective  Jan.  1,  1959. 

CLAYTON  BRACE,  assistant  to  general  manager  of 
KLZ-AM-TV  Denver,  Colo.,  named  to  advisory 
committee  for  National  Defense  Education  Act. 
Committee  will  consult  with  Dept.  of  Health, 
Education  &  Welfare,  Washington,  D.  C,  on  use 
of  radio,  tv,  motion  pictures  and  related  media 
in  education  field. 

JOE  MILLER,  formerly  sales  manager  of  KFMB 
San  Diego,  to  KOBY  San  Francisco  as  station 
manager. 

BILL  CAMPERSON,  program  director  and  d.j.  at 
WHOL  Allentown,  Pa.,  promoted  to  station  man- 
ager, replacing  JAMES  F.  CHAMBERS,  resigned. 
DAVE  VAN  SANT,  d.j.,  adds  duties  of  WHOL  pro- 
gram director.  JOE  McLAINE,  formerly  with  WEEU 
Reading,  Pa.,  as  d.j.,  joins  WHOL  in  similar 
capacity. 

HAROLD  A.  DORSCHUG,  formerly  director  of  opera- 
tions at  WHCT  (TV)  Hartford,  Conn.,  named 
director  of  engineering  for  WTIC-AM-FM-TV 
Hartford. 

WAYNE  SMITH,  formerly  program  director  of 
KFOR  Lincoln,  Neb.,  appointed  chief  engineer 
and  announcer  of  WFMQ  (FM)  Chicago,  city's 


newest  fm  outlet,  operating  on  107.5  mc.  Other 
appointments:  RUSSELL  B.  BUTLER,  formerly  with 
NBC  and  WTTW  (TV)  in  Chicago,  to  announcer, 
and  CHARLES  KUNZLER,  engineer. 

BARRETT  H.  GEOGHEGAN,  WABC  New  York  ac- 
count executive,  named  sales  manager. 

REG  STREETER  named  sales  manager  of  KWIP 
Merced,  Calif. 

CHARLES  BENGTSON,  formerly  at  WNHC  New 
Haven,  Conn.,  to  WWCO  Waterbury,  Conn.,  as 
head    of    sales    department.     ROBERT  GILLESPIE, 

previously  continuity  and  news  director  at 
WWCO,  promoted  to  program  director. 

RICHARD  A.  O'LEARY,  formerly  with  KTTV  (TV) 
Los  Angeles  as  account  executive,  named  as- 
sistant general  sales  manager  at  KABC-TV  Los 
Angeles. 

CLIFF  ENGLE,  Don  Lee  newscaster  and  commenta- 
tor, has  been  appointed  news  director  of  KFRC 
San  Francisco,  effective  Jan.  5,  1959. 

STEVE  FAYER,  formerly  with  WSBA-TV  York,  Pa., 
appointed  promotion  manager  of  WTOL-TV 
Toledo,  Ohio,  scheduled  to  go  on  air  Dec.  5 
[AT  DEADLINE,  Dec.  1].  Other  WTOL-TV  ap- 
pointments: JAMES  T.  LYNAGH,  production  man- 
ager; JOSEPH  D.  ALLOWAY,  art  director;  RONALD 
W.  COLON,  continuity  director;  ARTHUR  C. 
MICHAUD,  film  director;  DANIEL  E.  MORRIS,  public 
affairs  director;  PAT  TIGHE,  traffic  manager,  and 
KITTY  JACKSON,  assistant  promotion  manager.  Air 
personalities:  STEVE  GILMARTIN,  CLEM  GENDRON, 
JACK  BORDEN  (all  three  formerly  with  WHCT 
[TV]  Hartford,  Conn.),  DOUG  and  ORRIS  TABNER, 
TOM  FINN,  BROOKS  MORTON  and  OSCAR  HUFF.  Staff 
members:  JOHN  G.  KELLY,  director;  JOSEPH  A. 
EVERETT,  director;  JOSEPH  R.  GAGNOH,  film  editor; 
WALTER  J.  SCHEUER,  auditor,  and  RONALD  F. 
SCHNEIDER,  floor  manager. 

GENE  WIKE,  announcer  and  newscaster  at  KIMA- 
TV  Yakima,  Wash.,  promoted  to  assistant  news 
director  of  Cascade  Broadcasting. 

MAL  HANSEN,  farm  service  director  of  WOW 
Omaha,  Meredith  station,  elected  v.p.  of  Travel 
&  Transport  Inc.,  and  on  Jan.  1,  1959,  will  take 


SOL  STEIN,  co-writer  with  Tom  Waldman  on 
ABC-TV  daily  Liberace  Show,  will  perform  in 
similar  capacity  with  writer  Edward  Brand  on 
upcoming  videotape  daytime  series,  Fun  in 
Hawaii.  Both  programs  are  produced  by  Don 
Fedderson  Productions. 

COL.    HOWARD    L.  NUSSBAUM, 

(USAF  ret.),  47,  former  NBC 
program  director  and  one- 
time radio  chief  in  World 
War  II  European  operations, 
died  Nov.  30  in  Chicago's 
Sheldrake  Hotel.  Col.  Nuss- 
baum  served  as  director  of 
radio  programs  for  NBC  New 
York  before  entering  serv- 
ice in  1942.  During  WW  II  he 
was  press  relations  chief  for 
Gen.  Omar  Bradley  as  well 
as  radio  chief  in  European 
theatre.  He  returned  to  NBC  in  1946  as  produc- 
tion manager,  then  was  recalled  to  Air  Force 
in  1948,  handling  public  relations  for  Gen. 
James  Van  Fleet  in  Greece.  He  retired  in  1950 
after  plane  crash  that  injured  both  legs. 


COL.  NUSSBAUM 


STATIONS 


MR.  GRISHAM 


CHARLES  F.  GRISHAM,  v.p.  and 
general  manager  of  WAPI- 
AM  -  FM  -  TV  Birmingham, 
Ala.,  since  1957,  elected  presi- 
dent and  general  manager  of 
Alabama  Broadcasting  Sys- 
tem (operator  of  WAPI-AM- 
FM-TV).  Mr.  Grisham  was 
formerly  general  sales  man- 
ager of  WLWA  (TV)  Atlanta, 
Ga.,  and  began  his  broad- 
casting career  in  1939  with 
WLW  Cincinnati. 


BENEDICT  GIMBEL  JR.  elected  president  and  board 
chairman  of  WIP  Broadcasting  Inc.,  Phila.  Other 
officers:  RALF  BRENT,  v.p.;  A.  ARTHUR  MILLER,  secre- 
tary-treasurer, and  WILLIAM  T.  NACE,  assistant 
treasurer.  Board  of  directors  are  Mr.  Gimbel, 
Mr.  Brent,  ROBERT  M.  BROWN,  WILLIAM  L.  BUTLER, 
JOHN  P.  CRISCONI,  CLIFFORD  C.  HARRIS  and  DANIEL 
LOWENTHAL. 


New  transistorized  headset  amplifier 

for  TV  studio  communication 


Daven  announces  a  new  Transistorized  Interphone 
Amplifier,  Type  90,  which  provides  a  marked  im- 
provement in  studio  communications.  As  a  com- 
panion unit  to  the  Western  Electric  Type  52  head- 
set, advantages  of  this  transistorized  amplifier 
over  the  normal  induction  coil  are: 

1.  A  gain  of  20  db. 

2.  Mounts  directly  in  place  of  the  induction  coil. 

3.  Sidetone  automatically  adjusts  when  addition- 
al stations  join  the  circuit.  Receiver  level  min- 

Write  today  for  further  information. 


imizes  local  acoustical  interference. 

4.  No  significant  increase  in  power  consumption. 

5.  Permits  up  to  32  stations. 

6.  Manual  control  with  external  variable  resistor, 
if  desired. 

7.  Operates  from  24  volt  "Talk  Bus"  independ- 
ent of  polarity. 


CO. 


LIVINGSTON.  NEW  JERSEY 


TODAY,    MORE   THAN   EVER,   THE   DAVEN  ©  STANDS    FOR  DEPENDABILITY 


Broadcasting 


December  8,  1958    •    Page  105 


PEOPLE  CONTINUED 


over  new  duties  as  head  of  farm  study  tours 
department  of  travel  organization. 

CHARLIE  MURDOCK,  air  personality,  WQAM  Miami, 
adds  duties  of  program  director,  replacing  KENT 
BURKHART,  who  resigns  effective  Dec.  12.  BOB 
CHASE,  formerly  with  WEBC  Duluth,  Minn., 
joins  WQAM  as  d.j. 

JOHN  STENKAMP,  news  and  sports  reporter  at 
Cascade  Broadcasting  Co.,  Yakima,  Wash.,  since 
1953,  named  news  director  of  Cascade,  succeed- 
ing JOHN  KNIEVEL,  resigned  to  become  administra- 
tive assistant  to  newly-elected  congresswomen 
Catherine  May. 

JAMES  R.  VAN  de  VELDE,  formerly  production  man- 
ager of  WISN-TV  Milwaukee,  appointed  super- 
visor of  program  production  for  Triangle  Sta- 
tions, headquartering  in  Philadelphia. 

DON  BRICE,  formerly  reporter  for  KIRO-TV 
Seattle,  Wash.,  named  acting  program  manager 
for  KIRO. 

JOHN  H.  TRIGG,  with  KVOO  Tulsa,  Okla.,  since 
1942,  named  assistant  program  director  and  chief 
announcer. 

DOUGLAS  E.  SMITH,  formerly  at  WTAR  Norfolk, 
Va.,  to  WKMF  Flint,  Mich.,  as  director  of  news 
and  program  manager. 

RAY  LUTHER,  formerly  assistant  news  director, 
WVKO  Columbus,  Ohio,  to  WCLT  Newark, 
Ohio,  as  news  director. 

JACK  F.  AGNEW,  formerly  with  WJMO  Cleveland, 
to  KTVW  (TV)  Tacoma -Seattle,  Wash.,  as  pro- 
motion director.  ROBERT  J.  REVERMAN,  formerly 
with  KPIC  (TV)  Roseburg,  Ore.,  to  KTVW  as 
account  executive.  MRS.  CLEO  BEDFORD  ROBERTS 
resigns  as  publicity  director  of  KTVW  to  join 
sales  department  of  KTNT-TV  Tacoma. 

PAUL  C.  HOLTER  JR.,  formerly  sales  manager  for 
W.  J.  Lancaster  Co.,  S.  F.,  to  KLX  Oakland, 
Calif.,  as  account  executive. 

JIM  McAUGHAN  joins  KNUZ  Houston  as  account 
executive. 

R.  G.  (GARY)  REAMES,  formerly  account  executive 
with  KCMO  Kansas  City,  to  WHB  Kansas  City 
sales  staff. 

MacDONALD  DUNBAR,  formerly  account  executive 
with  MBS  New  York,  to  WOR-TV  New  York  in 
similar  capacity. 

EDSON  JAMES  CAMPBELL,  formerly  distributor  with 
Bardahl  Oil  Co.,  St.  Louis,  to  WOWO  Ft. 
Wayne,  Ind.,  as  member  of  sales  staff. 

LOU  REKER  joins  KPHO  Phoenix,  Ariz.,  in  sales 
department. 

ROY  L.  MITCHELL,  formerly  staff  announcer  with 
KVOO-TV  Tulsa,  Okla.,  to  KAKC,  that  city,  as 
account  executive. 

HENRY  E.  LIENAU,  art  instructor  at  U.  of  Houston, 
joins  art  staff  of  KTRK  (TV)  Houston. 

EDWARD  J.  GOODRICH,  formerly  art  director  of 
WHCT  (TV)  Hartford,  Conn.,  to  KYW-TV  Cleve- 
land in  similar  capacity. 

MRS.  VERA  BEARDSLEE,  formerly  with  USAF  legal 
department  in  Germany,  to  KTLA  (TV)  Los 
Angeles  in  publicity  and  public  relations  depart- 
ment, replacing  AUDREY  BLACKFORD. 


BOB  GAGE,  announcer  at  KFOX  Long  Beach, 
Calif.,  joins  disc  jockey  staff  of  KBIG  Santa 
Catalina,  Calif.,  Dec.  22.  He  replaces  JIM  O'LEARY, 
resigned. 

TOM  MATTS,  formerly  news  director  of  KELP 
El  Paso,  Tex.,  to  KBOX  Dallas  news  staff. 

GILBERT  H.  WOGAN,  52,  chief  engineer  of  Al- 
legheny Mountain  Network  since  1953  and  head- 
quartered at  WTRN  Tyrone,  Pa.,  died  Dec.  1 
following  heart  attack.  Mr.  Wogan  also  served 
with  radio  intelligence  division  of  FCC  during 
World  War  II  and  later  with  Raytheon,  Sylvania 
and  various  Pennsylvania  stations. 

MICHAEL  BLANCARD,  47,  news  staff  member  of 
WHTN-TV  Huntington,  W.  Va.,  died  Nov.  7  in 
Huntington  following  long  illness. 

REPRESENTATIVES  rv  -  ■ 

BERNARD  P.  PEARSE,  with  Weed  Television  Corp., 
Detroit,  since  1947,  elected  v.p.  in  charge  of 
Detroit  activities.  EDWIN  C.  METCALFE,  manager 
of  Weed's  Los  Angeles  office  since  1955,  elected 
v.p.  in  charge  of  west  coast  activities. 

EDWARD  A.  W.  SMITH,  formerly  with  WIP  Philadel- 
phia and  Edward  Petry  &  Co.  to  New  York  sales 
staff  of  Adam  Young  Inc. 

PROGRAM  SERVICES  • 

LLOYD  W.  DUNN  appointed  v.p. 
of  artists  and  repertoire  divi- 
sion of  Capitol  Records  Inc., 
Hollywood.  JOHN  K.  (MIKE) 
MAITLAND  elected  to  succeed 
Mr.  Dunn  as  v.p.  of  sales  and 
merchandising.  GORDON  R. 
(BUD)  FRASER  succeeds  Mr. 
Maitland  as  director  of  sales 
and  BILL  TALLANT,  formerly 
Capitol  assistant  national 
sales  manager,  named  mer- 
chandising director,  Mr. 
Eraser's  former  post.  LOU 
SCHURRER,  director  of  advertising  and  package 
design,  moves  to  artist  and  repertoire  division 
as  director  of  packaging  and  scheduling. 

KENNETH  R.  JENSEN,  account  executive,  Martin 
Co.,  L.  A.,  to  manager  of  Editorial  Dept.,  Warner 
Bros.  Records,  Burbank,  Calif.  Added  to  N.  Y. 
offices  as  manager  of  promotional  searvices  is 
HARRY  ANGER,  last  with  RCA  Victor  promotion. 

SANDY  TOWT,  formerly  with  Lennen  &  Newell 
and  McCann-Erickson,  to  Gotham  Recording 
Corp.,  N.  Y.,  as  account  executive. 

ARTHUR  STREGER,  formerly  advertising  director  of 
Food  Farm  Inc.,  Staten  Island,  N.  Y.,  appointed 
account  executive  for  Columbia  Transcriptions 
Div.,  Columbia  Records,  N.  Y. 

HARVEY  SCHEIN,  formerly  with  Roseman,  Gold- 
mark,  Colin  &  Kaye,  New  York  legal  firm,  named 
general  attorney  for  Columbia  Records,  succeed- 
ing NEIL  KEATING,  appointed  general  manager  of 
Columbia  LP  Record  Club.  FLOYD  KERSHAW,  in 
charge  of  Columbia  Records  sample  service  for 
past  five  years,  named  to  newly-created  position 
of  manager,  production  coordination  and  sample 
service. 


MR.  DUNN 


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stocks  of  electronic  supplies. 


See  your  allied 
452-page  1959  Buy- 
ing Guide  for  sta- 
tion equipment  and 
supplies.  Get  what 
you  want  when  you 
want  it.  Catalog 
copies  are  available 
on  request. 


ALLIED  RADIO 

100  N.  Western  Ave.,  Chicago  80,  III. 
Phone:  H  Ay  market  1-6800 


BERT  ALLENBERG,  59,  head  of  motion  picture  de- 
partment of  William  Morris  agency, 'died  Thurs- 
day (Nov.  27)  in  Beverly  Hills,  Calif.,  after  suf- 
fering cerebral  hemorrhage  Nov.  25. 


PROFESSIONAL  SERVICES  r   3. 

KENNETH  SMITH,  associate  promotion  manager, 
United  Press  International,  named  promotion 
manager. 

A.  VICTOR  GOLBE  resigns  as  director  of  advertising 
and  sales  promotion  for  Aldon  Rug  Mills  Inc., 
Lenni,  Pa.,  to  join  Tv  Junior  magazine  as  direc- 
tor of  advertising. 

SAMUEL  G.  BLACKMAN,  Associated  Press'  New 
York  and  New  Jersey  bureau  chief,  named  gen- 
eral news  editor,  succeeding  late  PAUL  R.  MICK  EL- 
SON 

JOHN  HAYES  appointed  mid-central  regional 
editor  of  Tv  Guide  magazine,  headquartering  in 


JOSEPH  R.  McPHEE  JR.,  formerly 
legal  counselor  and  assistant 
to  v.p.  of  planning,  Sanders 
Assoc.,  Nashua,  N.  H.,  to 
Telechrome  Manufacturing 
Corp.,  N.  Y.,  as  administra- 
tive v.p.  for  all  its  facilities, 
located  in  Amityville,  L.  I., 
Los  Angeles  and  Chicago. 

JOHN  G.  COPELIN,  v.p.  and 
comptroller  of  ITT's  Interna- 
tional Standard  Electric  Corp. 
subsidiary,  elected  v.p.  and 
comptroller  of  ITT,  in  addition  to  present  posi- 
tion. 

FRED  A.  MARTIN,  with  Sylvania  Electric  Products 
Inc.,  N.  Y.,  since  1951,  appointed  general  sales 
manager  for  parts  division  of  Sylvania. 

WILLIAM  B.  TOULOUSE  appointed  corporate  adver- 
tising manager  of  Monsanto  Chemical  Co.,  St. 
Louis,  effective  Dec.  15,  succeeding  H.  C.  HOLMES, 
resigned.  CHARLES  L.  GRISHAM,  assistant  adver- 
tising manager  for  company's  organic  chemicals 
division,  succeeds  Mr.  Toulouse  as  Inorganic 
Chemicals  Div.  advertising  manager. 

LEWIS  E.  GILLINGHAM,  formerly  marketing  man- 
ager for  RCA  International  Div.,  appointed  mar- 
keting director  and  advertising  manager  of  Altec 
Co.,  L.  A. 

HAROLD  HUNTSMAN,  formerly  remote  supervisor 
for  KABC-TV  Los  Angeles,  to  engineering  de- 
partment of  Collins  Radio  Co.,  western  division, 
Burbank,  Calif. 


TRADE  ASSNS. 

MARK  WALDEN,  with  Television  Bureau  of  Adver- 
tising since  April,  placed  in  charge  of  film  pro- 
duction. 


EDUCATION 

STEVE  de  SATNICK,  formerly  technical  director  in 
master  control  at  WPIX  (TV)  New  York,  named 
chief  engineer  of  Metropolitan  Educational  Tele- 
vision Assn.,  N.  Y.,  replacing  DONALD  R.  COLLINS, 

resigned  to  join  Video-Tape  Productions  Inc., 
N.  Y„  as  chief  engineer. 


INTERNATIONAL 

PETER  AYLEN,  director  of  radio  and  visual  services, 
United  Nations  office  of  public  information,  has 
been  seconded  for  two  years  as  general  manager 
of  Jamaica  Broadcasting  Corp.  W.  GIBSON  PARKER, 
presently  director  of  information  service,  Euro- 
pean office  of  UN,  will  replace  Mr.  Aylen  during 
his  period  of  secondment. 

DOUGLAS  S.  GREIG,  local  sales  manager  of  CKWX 
Vancouver,  B.  C,  to  general  sales  manager  of 
CFUN  Vancouver. 

KEN  CHISHOLM,  transmitter  sales  manager  of  RCA 
Victor  Ltd.,  Toronto,  Ont.,  to  sales  manager  of 
technical  products  division  of  RCA  Victor  Ltd., 
with  headquarters  at  Montreal,  Que. 

JOHN  LINDSAY,  announcer  of  CHWO  Oakville, 
Ont.,  to  announcer  of  CKGB  Timmins,  Ont. 


Cincinnati. 

MANUFACTURING 


MR.  McPHEE 


Page  106    •    December  8,  1958 


Broadcasting 


FOR  THE  RECORD 

Station  Authorizations,  Applications 

Nov.  26  through  Dec.  3 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

DA — directional  antenna,  cp — construction  per-  night.    LS  —  local    sunset,    mod.  —  modification, 

mit.  ERP — effective   radiated  power,  vhf — very  trans. — transmitter,  unl. — unlimited  hours,  kc— 

high  frequency,  uhf — ultra  high  frequency,  ant.  kilocycles.  SCA — subsidiary  communications  au- 

— antenna,    aur. — aural,    vis. — visual,    kw — kilo-  thorization.   SSA — special  service  authorization, 

watts,    w — watt,  mc — megacycles.  D — day.  N —  STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 

ACTION  BY  FCC 

Huntsville,  Ala. — Rocket  City  Tv  Inc., — Granted 
ch.  31  (572-578  mc);  ERP  9.08  kw  vis.,  4.54  kw 
aur.;  ant.  height  above  average  terrain  982  ft., 
above  ground  119  ft.  Estimated  construction  cost 
$59,700  first  year  operating  cost  $140,000,  revenue 
$150,000.  P.  O.  address  1500  Glenwood  Dr.,  Hunts- 
ville. Studio  and  Trans,  location  Monte  Sano 
Blvd.  and  Sunset  Ave.,  Huntsville.  Geographic 
coordinates  34°  44'  16"  N.  Lat.,  86°  32'  2"  W.  Long. 
Trans.  GE,  ant.  GE.  Legal  counsel  James  Cleary, 
610-614  Terry-Hutchens  Bldg.,  Huntsville.  Con- 
sulting engineer  Raymond  Watson,  Charlotte  St., 
Anniston,  Ala.  Owners  are  John  S.  Gregory  Jr. 
and  James  R.  Cleary  (24%  each),  Wharton  K. 
Burgreen  and  Robert  M.  Darby  (21.6%)  and 
others.  Mr.  Gregory  is  in  insurance.  Mr.  Cleary 
is  attorney  Mr.  Burgreen  is  restaurateur.  Mr. 
Darby  is  in  real  estate  and  insurance.  Announced 
Nov.  26. 

Existing  Tv  Stations 

ACTION  BY  FCC 

WIRN   (TV),   Channel  12,  Ironwood,  Mich.— 

Granted  application  to  change  station  location  to 
Wakefield,  change  trans,  location  and  ant.  height 
to  680  ft.,  change  trans,  type  and  increase  ERP 
to  4.9  dbk  (3.09  kw)  visual  and  2.6  dbk  (1.82  kw) 
aural.  Announced  Nov.  26. 


Translators 

ACTIONS  BY  FCC 

Valley  Translator  System  (Odell  E.  Setliff) 
Quitaque  and  Turkey,  Tex. — Granted  applications 
for  two  new  tv  translator  stations,  each  to  serve 
both  Quitaque  and  Turkey;  one  to  operate  on 
ch.  70  to  translate  programs  of  KGNC-TV  (ch.  4), 
and  the  other  on  ch.  76  to  translate  programs  of 
KFDA-TV  (ch.  10),  both  Amarillo. 

Albany  Electronics  Inc.  C/<-  Donald  W.  Bubar 
(609B  South  2nd)  Laramie,  Wyo. — Granted  appli- 
cation for  new  tv  translator  station  to  operate 
on  ch.  82  to  translate  programs  of  KTVR  (ch.  2), 
Denver,  Colo. 

CALL  LETTERS  ASSIGNED 

K71AN  Boonville,  Calif —Anderson  Valley  Tv 
Inc. 

K80AO  Spirit  Lake,  Iowa — Spencer  Area  Tv 
Inc. 

K72AT,  K75AM  Bemidji,  Minn. — Headwaters  Tv 
Translator  Corp. 

K78AK,  K82AF  Cass  Lake,  Minn.— Headwaters 
Tv  Translator  Corp. 

K70BG,  K74AR  Deer  River,  Minn.— Headwaters 
Tv  Translator  Corp. 

K71AO  Wallowa  Valley,  Ore.— Wallowa  Valley 
Tv  Assn.  Inc. 

W83AA  Palmerton,  Pa. — Upper  Lehigh  Trans- 
lator Service  Corp. 

APPLICATIONS 

Kingman,  Ariz. — Mohave  County  Board  of  Su- 
pervisors— chs.  70,  78  and  82,  to  translate  pro- 


grams of  KLRJ-TV  Henderson,  Nev.,  KTVK-TV 
Phoenix  and  KOOL-TV  Phoenix,  both  Arizona, 
respectively. 

Likely,  Calif.— Likely  Tv  Club— ch.  74,  to 
translate  programs  of  KOTI  (TV)  Klamath  Falls, 
Ore. 

Athol  and  Shelburne,  Mass. — Springfield  Tv 
Bcstg.  Corp. — ch.  32  to  translate  programs  of 
WRLP  (TV)  Greenfield,  Mass.,  in  Athol;  ch.  74 
to  translate  WRLP  programs  in  Shelburne. 

Redwood  Falls,  Minn. — Redwood  Tv  Improve- 
ment Corp. — chs.  70,  73,  77,  80,  and  83;  to  trans- 
late programs  of  WCCO-TV  Minneapolis,  KTCA 
(TV)  St.  Paul,  KSTP  (TV)  Minneapolis,  KMSP 
(TV)  Minneapolis  and  WTCN-TV  Minneapolis 
respectively. 

Claremont,  N.  H. — Springfield  Tv  Bcstg.  Corp. — 
ch.  74,  to  translate  programs  of  WRLP  (TV) 
Greenfield,  Mass. 


New  Am  Stations 

ACTIONS  BY  FCC 

Page,  Ariz. — Harold  J.  Arnoldus — Granted  1340 
kc,  250  w  unl.  P.O.  address  40  East  100  North  St. 
George,  Utah.  Estimated  construction  cost  $18,844, 
first  year  operating  cost  $40,000,  revenue  $45,000. 
Mr.  Arnoldus,  sole  owner,  is  in  loan  business. 
Announced  Nov.  26. 

Hemet,  Calif. — L  &  B  Bcstg.  Co.— Granted  1320 
kc,  500  w  D.  P.O.  address  %  Luther  Pillow,  903 
St.  Francis,  Kennett,  Mo.  Estimated  construction 
cost  $26,680,  first  year  operating  cost  $48,000, 
revenue  $60,000.  Mr.  Pillow,  5%  owner  KWYN 
Wynne,  Ark.,  and  William  L.  Miller,  contractor, 
will  be  equal  partners.  Announced  Dec.  3. 

College  Park,  Ga. — Robert  A.  Corley — Granted 
1570  kc  1  kw  D.  P.O.  address  362  Schoen  St.  S.E., 
Atlanta,  Ga.  Estimated  construction  cost  $8,452, 
first  year  operating  cost  $28,000,  revenue  $36,000. 
Mr.  Corley,  program  director  WQXI  Atlanta, 
will  be  sole  owner.  Announced  Dec.  3. 


APPLICATIONS 

Santa  Maria,  Calif. — Cal-Coast  Bcstrs.,  1480  kc, 
1  kw  D.  P.  O.  address  %  Edward  E.  Urner, 
1709  30th  St.,  Bakersfield,  Calif.  Estimated  con- 
struction cost  $26,478,  first  year  operating  cost 
$72,000,  revenue  $96,000.  Applicants  are  Mr. 
Urner,  sole  owner  of  KLYD  Bakersfield,  and 


TELEVISION 


NEWSPAPER 


NATION-WIDE 
NEGOTIATIONS  •  FINANCING  •  APPRAISALS 


NORTHWEST 
$140,000 
Major  market  independ- 
ent facility  showing  ex- 
cellent profits.  Offers 
real  potential  for  owner- 
operator.  Priced  realis- 
tically with  $40,000  cash 
down  required. 


TEXAS  MAJOR  MARKET 
$185,000 

This  is  a  daytimer  in  a 
large  Texas  market. 
Some  terms  are  avail- 
able to  the  right  buyer. 


MIDWEST  DAYTIMER 
$80,000 
This  station  has  shown 
good  profits  under  ab- 
sentee ownership.  Ideal 
for  owner-operator. 
$25,000  down  and  ex- 
cellent terms  on  the  bal- 
ance. 


DAYTIME  INDEPENDENT 

$375,000 
Long  a  profitable  Great 
Lakes  major  market 
station.  Good  possibility 
getting  full  time.  Very 
attractive  terms  to  quali- 
fied buyer. 


SOUTHERN 
MAJOR  MARKET 
$250,000 
Good  dial  position  and 
good  signal  over  metro 
area.  Perfect  opportunity 
for  owner  with  manage- 
ment   experience.  29% 
down  and  terms. 


HAMILTON  •  STUBBLEFIELD  •  TWINING  and  Associates,lnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 
1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSale*  St.,  N.W. 
EX  3-3456 


Broadcasting 


December  S,  1958    •    Page  107 


FOR  THE  RECORD  CONTINUED 


Planning 
a  Radio 
Station? 


"Wares 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  NB-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
Of  AMERICA 


Bryan  J.  Coleman,  who  is  financier,  each  50%. 
Announced  Dec.  2. 

Washington,  Iowa— E.  D.  Scandrett,  1380  kc, 
500  w  D.  P.  O.  address  423  S.  Elm  St.,  Kewanee, 
111.  Estimated  construction  cost  $18,000,  first  year 
operating  cost  $36,000,  revenue  $48,000.  Mr.  Scan- 
drett, sole  owner,  is  manager-chief  engineer, 
WKEI  Kewanee.  Announced  Dec.  1. 

New  Orleans,  La. — Metropolitan  Bcstg.,  1550  kc, 
10  kw  D.  P.  O.  address  2265  Clay  St.,  San  Fran- 
cisco. Estimated  construction  cost  $44,965,  first 
year  operating  cost  $95,000,  revenue  $105,000. 
Philip  B.  Rosenthal,  sole  owner,  is  in  aircraft 
sales  and  leasing.  Announced  Dec.  2. 

Glens  Falls,  N.  Y. — Plattsburgh  Bcstg.  Corp., 
1220  kc,  1  kw  D.  P.  O.  address  38  Court  St., 
Plattsburgh,  N.  Y.  Estimated  construction  cost 
$25,755,  first  year  operating  cost  $48,000,  revenue 
$55,000.  George  F.  Bissell,  sole  owner,  is  con- 
trolling stockholder  in  WEAV  Plattsburgh.  An- 
nounced Dec.  1. 

Bassett,  Va. — S.  L.  Goodman,  900  kc,  250  w  D. 
P.  O.  address  Drawer  2-Y,  303  W.  Main  St.,  Rich- 
mond. Estimated  construction  cost  $16,250,  first 
year  operating  cost  $25,000,  revenue  $28,000.  Mr. 
Goodman,  sole  owner,  is  majority  stockholder  in 
WILA  Danville,  WYSR  Franklin  and  WYTI 
Rocky  Mount,  all  Virginia.  Announced  Dec.  2. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

KHOZ  Harrison,  Ark. — Granted  increase  of 
power  from  250  w  to  1  kw,  continuing  operation 
on  900  kc,  D.  Announced  Nov.  26. 

WNSM  Valparaiso-Niceville,  Fla. — Waived  Sect. 
3.30  of  the  rules  to  permit  remote  control  from 
main  studio  located  in  Valparaiso.  Announced 
Nov.  ?R. 

KLIX  Twin  Falls,  Idaho — Granted  increase  of 
daytime  power  from  1  kw  to  5  kw,  continuing 
operation  on  1310  kc,  1  kw-N,  with  DA-N;  engi- 
neering condition.  Announced  Nov.  26. 

WWXL  Manchester,  Ky. — Granted  change  of 
facilities  from  1580  kc,  250  w  D  to  1450  kc,  250  w 
U.  Announced  Nov.  26. 

KRSI  St.  Louis  Park,  Minn. — Granted  mod.  of 
cp  to  specify  station  location  at  St.  Louis  Park. 
Announced  Nov.  26. 

WICE  Providence,  R.  I.— Granted  change  of 
operation  on  1290  kc  from  500  w  D  to  5  kw-LS, 
1  kw-N,  U,  DA-2,  engineering  conditions.  An- 
nounced Nov.  26. 

WLBG  Laurens,  S.  C. — Granted  increase  of 
power  from  250  w  to  1  kw  continuing  daytime 
operation  on  860  kc.  Announced  Nov.  26. 

WOMT  Manitowoc,  Wis. — Granted  renewal  of 
license.  Announced  Nov.  26. 

APPLICATIONS 

KWIZ  Santa  Ana,  Calif.— Cp  to  increase  day- 
time power  from  1  kw  to  5  kw;  change  from 
employing  directional  ant.  nighttime  to  direc- 
tional ant.  night  and  day  (DA-2)  and  install  new 
trans. 

WMFJ  Daytona  Beach,  Fla. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WFOM  Marietta,  Georgia — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans.  (Contingent  on  WBLJ  Dalton,  Georgia, 
increase  daytime  power.) 

WRPB  Warner  Robins,  Ga. — Cp  to  increase 
power  from  1  kw  to  5  kw  and  install  new  trans. 

WJPD  Ishpeming,  Mich. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WMIN  St.  Paul,  Minn. — Cp  to  increase  day- 
time power  from  250  w  to  500  w  and  install  new 
trans. 

KXLQ  Bozeman,  Mont. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WKCB  Berlin,  N.  H. — Cp  to  change  frequency 
from  1230  kc  to  600  kc;  increase  power  from 
250  w,  U.  to  500  w,  5  kw-LS. 

KGRT  Las  Cruces,  N.  M. — Cp  to  increase 
power  from  1  kw  to  5  kw,  install  new  trans,  and 
make  changes  in  ant. 

WHCC  Waynesville,  N.  C. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WMRN  Marion,  Ohio — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KCRO  Johnstown,  Pa. — Cp  to  change  fre- 
quency from  1230  kc  to  850  kc;  increase  power 
from  250  w  unl.  to  500  w,  5  kw-LS;  change  ant.- 
trans.  location;  install  directional  ant.  day  and 
night  (DA-2);  install  new  trans,  and  delete 
remote  control. 

WSBA  York,  Pa. — Cp  to  increase  daytime 
power  from  1  kw  to  5  kw;  install  new  trans, 
and  make  changes  in  daytime  directional  ant. 
pattern. 

WABV  Abbeville,  S.  C— Cp  to  change  fre- 
quency from  1590  kc  to  900  kc;  decrease  power 
from  1  kw  to  250  w  (daytime)  and  make 
changes  in  transmitting  equipment. 

WTHE  Spartanburg,  S.  C— Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

KNOW  Austin,  Tex. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KPOS  Post,  Tex. — Cp  to  change  ant. -trans,  and 
studio  location  to  Slaton,  Tex.;  delete  remote 
control  operation  of  trans,  and  change  station 
location  from  Post  to  Slaton. 

WFTR  Front  Royal,  Va.— Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WSLS  Roanoke,  Va.— Cp  to  make  changes  in 


directional  ant.  system. 

WBTH  Williamson,  W.  Va.— Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WLCX  La  Crosse,  Wis. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw,  install  new  trans, 
and  make  changes  in  ant.  system  (increase 
height) . 

WLDY  Ladysmith,  Wis. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WOBT  Rhinelander,  Wis. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WRCO  Richland  Center,  Wis. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

CALL  LETTERS  ASSIGNED 

WTHG  Jackson,  Ala  — Jackson  Bcstg.  Co.,  1290 
kc.  Changed  from  WPBB. 

KBLU  Yuma,  Ariz.— Desert  Bcstg.  Co.,  1320  kc. 

KDEO  El  Cajon,  Calif  .—Balboa  Bcstg.  Corp., 
910  kc.  Changed  from  KBAB. 

WKIZ  Key  West,  Fla.— Florida  Keys  Bcstg. 
Corp.,  1500  kc.  Changed  from  WFKB. 

WOKS  Columbus,  Ga— Radio  Muscogee,  1340 
kc. 

KNDI  Honolulu,  Hawaii — James  T.  Ownbv. 
1250  kc. 

WDEA  Ellsworth,  Me.— Coastal  Bcstg.  Co.,  1370 
kc. 

KLOP  Long  Prairie,  Minn— KW  AD  Bcstg.  Co., 
1400  kc. 

KXGO  Fargo,  N.D.— North  Dakota  Bcstg.,  790 
kc.  Changed  from  KFGO. 

KBRX  O'Neill,  Neb.— Sun  Bcstg.  Inc..  1400  kc. 
Changed  from  KVHC. 

KNDE  Aztec,  N.M.— I.E.  Shahan,  1230  kc. 

KGEL  Bend.  Ore. — Clarence  E.  Wilson.  900  kc. 

KCCR  Pierre,  S.D.— Great  Plains  Bcstg.  Corp.. 
900  kc. 


New  Fm  Stations 


Page  108 


December  8,  1958 


ACTIONS  BY  FCC 

San  Diego,  Calif. — Marietta  Investment  Corp. 

—Granted  100.7  mc,  18.4  kw.  P.O.  address  1405 
Fifth  Ave.,  San  Diego.  Estimated  construction 
cost  $36,500.  first  year  operating  cost  $3,330.  Ap- 
plicant which  in  July  1958  acquired  complete 
control  of  Wrather-Alvarez  Bcstg.  Inc..  is  owned 
63-7/11%  by  J.D.  Wrather  Jr.  and  16-4/11%  by 
Edward  Petry  &  Co.  Announced  Nov.  26. 

Hartford,  Conn. — General  Bcstg.  Inc. — Granted 
93.7  mc,  7  kw  unl.  P.O.  address  One  South  Main 
St.,  West  Hartford.  First  year  operating  cost  $22,- 
800,  revenue  $24,000.  Owners  are  Maxwell  Gubin 
(34%),  Samuel  Gubin  (33%)  and  Robert  Golden- 
hill  (33%).  Maxwell  Gubin  is  in  hi-fi  sales  and 
service;  his  brother,  Samuel,  is  with  United  Air- 
craft. Mr.  Goldenhill  is  Sun  Chemical  Co.  em- 
ploye. Announced  Nov.  26. 

East  Liverpool,  Ohio — East  Liverpool  Bcstg.  Co. 
—Granted  104.3  mc,  27.1  kw.  P.O.  address  Box 
760,  East  Liverpool.  Estimated  construction  cost 
$24,796,  first  year  operating  cost  $4,000,  revenue 
$4,000.  Applicant  is  licensee  of  WOHI  East  Liver- 
pool. Announced  Nov.  26. 

San  Juan,  Puerto  Rico — Segismundo  Ouinones 
Jr. — Granted  98.5  mc,  17.5  kw.  P.O.  address  Box 
490,  San  Juan.  Estimated  construction  cost  $2fi.337. 
first  year  operating  cost  $37,200,  revenue  $38,500. 
Applicant  is  with  WAPA  San  Juan.  Announced 
Nov.  26. 

Norfolk,  Va. — Electronic  Research  Inc. — Grant- 
ed 99.7  mc.  11.5  kw.  P.O.  address  700  Sparrow  Rd.. 
Norfolk.  Estimated  construction  cost  $1.795.  first 
year  operating  cost  $9,500,  revenue  $11,000.  Own- 
ers Eric  B.  Zoro  (48.1^)  and  Dexter  E.  Phihhs 
(44.5%)  are  with  WAVY- TV  Portsmouth,  Va. 
Announced  Nov.  26. 

Seattle,  Wash.— Chem-Air  Inc.,— Granted  101.5 
mc,  10  kw.  P.O.  address  1411  4th  Ave.,  Suite 
1112,  Seattle.  Estimated  construction  cost  $15,701, 
first  year  operating  cost  $25,000,  revenue  $22,000. 
William  E.  Boeing  Jr.,  sole  owner,  also  owns 
one-third  of  KWLD  Longview,  Wash.  Announced 
Nov.  26. 

Seattle,  Wash. — Sight  and  Sound — Granted  96.5 
mc,  14.5  kw.  P.O.  address  1555  Parkside  Dr.,  Seat- 
tle. Estimated  construction  cost  $25,792.  first  year 
operating  cost  312,000,  revenue  $12,000.  Owners 
are  Mr.  and  Mrs.  Cortlandt  T.  Clark.  Mr.  Clark 
until  recently  was  in  station  representation. 
Announced  Nov.  26. 

APPLICATIONS 

San  Jose,  Calif. — United  Bcstg.  Co.,  100.3  mc. 
2.86  kw.  P.O.  address  De  Anza  Hotel.  Estimated 
construction  cost  $12,000,  first  year  operating 
cost  $36,000,  revenue  $36,000.  Applicant  is  li- 
censee of  KEEN  San  Jose.  Announced  Dec.  2. 

Waukegan,  111. — News-Sun  Bcstg.  Co.,  106.7  mc, 
34.7  kw  P.O.  address  Box  500.  Estimated  con- 
struction cost  $26,122,  first  year  operating  cost 
$17,000,  revenue  $22,000.  Applicant  is  licensee  of 
WKRS  Waukegan.  F.  Ward  Just,  43.58%  owner, 
also  owns  39.5%  of  WROK-AM-FM  Rockford, 
111.  Announced  Nov.  25. 

East  Lansing,  Mich.— Mid-State  Bcstg.  Corp., 
92.3  mc,  29.2  kw.  P.O.  address  %  Robert  J.  Cole- 
man, Box  289.  Estimated  construction  cost  $54,- 
547,  first  year  operating  cost  $33,500,  revenue 
$34,000.  Owners  are  James  F.  Anderton  (66.67%). 
iron  and  steel  executive;  John  P.  McGoff 
(16.67%),  Mich.  State  U.  concert  manager;  and 
Robert  J.  Coleman  (16.67%),  executive  secre- 
tary, Mich.  Assn.  of  Bcstrs.  Announced  Dec.  2. 

Cincinnati,  Ohio — North  Cincinnati  Bcstg.  Co. 

Broadcasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

Executive  Offices  \ 

1735  DeSales  St.,  N.  W.      ME  8-541 1 

Office*  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 


Sheraton  Bldg. 
REpublic  7-3984 


Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 

617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technicml  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.     Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Results  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •     Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 
NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5151 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  85,000*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Confacf 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


Broadcasting 


December  8,  1958    •    Page  109 


FOR  THE  RECORD  continued 


SUMMARY  OF  COMMERCIAL  BROADCASTING 

Compiled  by  BROADCASTING  through  Dec.  3 
ON  AIR 


AM 
FM 
TV 


Lie. 

3,270 
543 
4321 


Cps 

44 
29 
82 


CP 

Not  on  air 

102 
113 
106 


OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Dec. 

VHF  UHF 

commerical  433  81 

Non-Commercial  28  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Oct.  31 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
CPs  deleted 


TOTAL  APPLICATIONS 

For  new  stations 

587 
71 
99 


TOTAL 

5143 
36* 


AM 

FM 

TV 

3,270 

543 

43  2l 

37 

19 

76s 

98 

111 

109 

3,405 

673 

664 

452 

33 

49 

114 

29 

52 

566 

62 

101 

414 

26 

41 

46 

0 

16 

460 

26 

57 

0 

0 

2 

0 

0 

1 

1  There  are,  in  addition,  eight  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

a  There  are,  in  addition,  38  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

•There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf.) 

*  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


104.3  mc,  1.7  kw.  P.O.  address  6004  Wiehe  Road. 
Estimated  construction  cost  $11,473,  first  year 
operating  cost  $3,000,  revenue  $3,000.  Equal  part- 
ners are  Edward  L.  and  Alvin  W.  Fishman,  both 
in  appliances,  and  Fred  J.  Fishman,  in  lubricat- 
ing equipment.  Announced  Dec.  2. 

Sandusky,  Ohio— Lake  Erie  Bcstg.  Co.,  102.7 
mc,  5.88  kw.  P.O.  address  Box  1209.  Estimated 
construction  cost  $13,908,  first  year  operating 
cost  $1,200.  Applicant  is  licensee  of  WLEC  San- 
dusky. Announced  Dec.  1. 

Providence,  R.I. — Buckley-Jaeger  Bcstg.  Corp., 
94.1  mc,  3.36  kw.  P.O.  address  144  Westminster 
St.  Estimated  construction  cost  $13,850,  first  year 
operating  cost  $9,300,  revenue  $9,000.  Applicant  is 
licensee  of  WHIM  Providence.  Announced  Dec.  3. 

Bellingham,  Wash. — International  Good  Music 
Inc.,  92.9  mc,  20  kw.  P.O.  address  1151  Ellis  St. 
Estimated  construction  cost  $16,530,  first  year 
operating  cost  $30,000,  revenue  $30,000.  Applicant 
is  owned  by  licensee  of  KVOS  Bellingham.  Rogan 
Jones,  86.49%  owner,  also  owns  60%  of  KPQ 
Wenatchee,  Wash.  Announced  Nov.  25. 

Green  Bay,  Wis. — Norbertine  Fathers,  102.5  mc, 
15.3  kw.  P.O.  address  115  S.  Jefferson  St.  Estimated 
construction  cost  $20,450.  Applicant  is  licensee 
of  WBAY-AM-TV  Green  Bay.  Announced  Dec. 

i. 

Existing  Fm  Stations 

ACTION  BY  FCC 

WMTW-FM  Mt.  Washington,  N.  H.— Granted 

six  months  temporary  authority  to  rebroadcast 
on  multiplex  basis,  under  its  SCA  authorization, 
play-by-play  descriptions  of  basketball  and 
hockey  games  originating  from  WHDH-FM  Bos- 
ton, Mass.  Commissioner  Ford  dissented  An- 
nounced Nov.  26. 

CALL  LETTERS  ASSIGNED 

WDRC-FM  Hartford,  Conn.— Conn.  Bcstg.  Co., 
102.9  mc. 

WANN-FM  Annapolis,  Md. — Annapolis  Bcstg. 
Corp.,  107.9  mc. 

KNFM  Midland,  Tex.— Fm  Assoc.,  92.3  mc. 

KBEC-FM  Waxahachie,  Tex.— Richard  Tuck 
Enterprises,  93.5  mc. 

WMNA-FM  Gretna,  Va.— Central  Va.  Bcstg. 
Co.,  103.3  mc. 

WIBA-FM  Madison,  Wis.— Badger  Bcstg.  Co., 
101.5  mc. 

Ownership  Changes 

APPLICATIONS 

WEBJ  Brewton,  Ala. — Seeks  assignment  of  li- 
cense from  William  E.  Brooks  and  William  E. 
Brooks  Jr.  to  J.  E.  Gardner  (WEBJ  manager- 
engineer)  and  Mrs.  Gardner  for  $50,800.  An- 
nounced Dec.  3. 

KMUZ  (FM)  Santa  Barbara,  Calif. — Seeks  as- 
signment of  cp  from  William  H.  Buckley  and 
Richard  Barrett-Cuetara,  d/b  as  Tri-Counties 
Bcstg.  Co.,  to  Mr.  Buckley  tr/as  Tri-Counties. 
No  monetary  consideration.  Announced  Dec.  2. 

WXFM  (FM)  Elmwood  Park,  111— Seeks  as- 
signment of  license  and  SCA  from  Mrs.  Evelyn 
R.  Chauvin  Schoonfield  to  Edward  Krupkowski, 
service  station  owner,  for  $11,000  plus  assumption 
of  obligations.  Announced  Nov.  25. 

WNIL  Niles,  Mich. — Seeks  assignment  of  li- 
cense from  Lawrence  J.  Plym,  tr/as  Niles  Bcstg. 
Co.,  to  Niles  Bcstg.  Co.  (owned  by  Star  Pub.  Co.) 
for  $133,000.  Announced  Dec.  1. 

KRES  St.  Joseph,  Mo. — Seeks  assignment  of 
license  from  KRES  Radio  Corp.  to  MacRay  Radio 
&  Tv  Corp.  (Jock  MacGregor,  actor,  90.6%)  for 
$135,000.  Announced  Dec.  1. 

WBUZ  Fredonia,  N.  Y. — Seeks  assignment  of 
license  from  Louis  W.  Skelly  to  Dunkirk-Fre- 
donia  Bcstg.  Inc.  for  $67,500.  Buyer  is  Dunkirk 
Printing  Co.  Announced  Dec.  1. 

WSNB  Islip,  N.  Y. — Seeks  transfer  of  control  of 
permittee  (Great  South  Bay  Bcstg.  Co.)  from 
George  E.  Kline  Sr.  and  George  E.  Kline  Jr.  to 


Seymour  Malman  who  will  increase  his  owner- 
ship from  39.1%  to  100%,  paying  Klines  $1,900. 
Announced  Dec.  3. 

KWOE  Clinton,  Okla. — Seeks  acquisition  of 
negative  control  (50%  each)  by  Lonnie  J.  and 
Alice  H.  Preston,  through  purchase  of  stock  from 
V.  M.  Preston  for  $28,000.  Buyers  formerly  held 
32.83%  apiece.  Announced  Dec.  12. 

WTEL  Philadelphia,  Pa. — Seeks  assignment  of 
license  from  Foulkrod  Radio  Engineering  Co.  to 
WTEL  Inc.  for  $450,000.  Buyers  are  equal  part- 
ners John  E.  and  George  D.  Hopkinson  and 
Quentin  C.  Sturm  who  also  equally  share  own- 
ership of  WKAB  Mobile,  Ala.  Mr.  Sturm  has 
6,35%  interest  in  WLOI  La  Porte,  Ind.  An- 
nounced Dec.  2. 

KACT  Andrews,  Tex. — Seeks  assignment  of  li- 
cense from  Joseph  E.  Young  to  Clint  Formby 
(interest  in  KPAN  Hereford  and  KTUE  Tulia, 
both  Texas),  for  $65,000.  Announced  Dec.  2. 

WKTF  Warrenton,  Va. — Seeks  transfer  of  nega- 
tive control  (50%)  of  licensee  (WKTF  Inc.) 
from  Martha  Rountree  Presbrey  to  Paterson, 
N.  J.,  physician  Fred  James  Crescente  for  $30,- 
000.  Announced  Dec.  1. 

KULE  Ephrata,  Wash. — Seeks  assignment  of 
license  from  Columbia  Basin  Bcstg.  Co.  to  Coulee 
Bcstg.  Corp.  for  $75,000.  Buyers  are  equal  part- 
ners Lloyd  C.  Hannah,  chief  engineer,  KELA 
Centralia-Chehalis,  Wash.:  Donald  R.  Berry,  lo- 
cal sales  manager,  KPQ  Wenatchee,  Wash.;  and 
John  R.  Speidel,  department  store  manager.  An- 
nounced Dec.  1. 

KGA  Spokane,  Wash. — Seeks  relinquishment  of 


positive  control  of  licensee  (Gran  Bcstg.  Co.)  by 
L.  F.  Gran,  present  60%  owner,  through  transfer 
of  stock  to  H-R  Reps.  Inc.  Profit  sharing  Trust, 
Soren  H.  Munkhof,  Jack  Ellis,  Mary  Ellis, 
Stanley  H.  Guyer  and  Joseph  M.  Baisch  in  re- 
turn for  certain  proportionate  amounts  of  notes  of 
Gran  Bcstg.  which  they  presently  hold.  Mr.  Gran 
retains  17%.  Announced  Dec.  3. 


Hearing  Cases 

FINAL  DECISIONS 

By  order.  Commission  adopted  and  made  effec- 
tive immediately  Oct.  16  initial  decision  granting 
application  of  L&B  Bcstg.  Co.  for  new  am  station 
to  operate  on  1320  kc,  500  w,  D,  DA,  in  Hemet, 
Calif.  Announced  Dec.  3. 

By  order,  Commission  adopted,  with  certain 
modifications,  and  made  effective  immediately 
Oct.  15  initial  decision  granting  application  of 
Robert  A.  Corley  for  new  am  station  to  operate 
on  1570  kc,  1  kw,  D,  in  College  Park,  Ga.  An- 
nounced Dec.  3. 

INITIAL  DECISIONS 

Hearing  Examiner  Thomas  H.  Donahue  issued 
initial  decision  looking  toward  granting  applica- 
tion of  Kenneth  E.  Shaw  for  new  am  station  to 
operate  on  1010  kc,  250  w,  D,  in  Newport,  N.  H. 

Hearing  Examiner  H.  Gifford  Irion  issued 
initial  decision  looking  toward  granting  applica- 
tions of  Alfred  Ray  Fuchs  for  increase  of  power 
of  station  KTJS  Hobart,  Okla.,  from  250  w  to  1 
kw,  continuing  operation  on  1420  kc,  D,  KGFL 
Inc.,  to  change  facilities  of  station  KGFL  Roswell, 
N.M.,  from  1400  kc,  250  w,  U,  to  1430  kc,  1  kw-N, 
5  kw-LS,  DA-N,  and  Joseph  S.  Lodato  for  new 
am  station  to  operate  on  1420  kc,  1  kw,  D,  in 
Santa  Rosa,  N.M.  Announced  Dec.  1. 

OTHER  ACTIONS 

Commission  on  Dec.  3  directed  preparation  of 
document  looking  toward  granting  application  by 
J.  E.  Willis  for  new  am  station  to  operate  on 
1410  kc,  1  kw,  D,  DA,  in  Lafayette,  Ind.,  and 
denying  competing  application  of  Crawfords- 
ville  Bcstrs.  Inc.,  for  similar  facility  in  Craw- 
fordsville,  Ind.  Initial  decision  of  March  19  looked 
toward  this  action. 

Majority  of  Commission  on  November  25  di- 
rected preparation  of  document  looking  toward 
denying  proposals  for  low  power  tv  "repeater" 
stations  in  vhf  and  uhf  bands  to  pick  up  and 
retransmit  locally  programs  of  outside  tv  sta- 
tations,  and  to  terminate  that  rule  making  pro- 
ceeding. 

By  order,  Commission  cancelled  oral  argu- 
ment on  application  of  Oregon  Radio  Inc.,  for 
extension  of  time  to  construct  station  KSLM-TV 
(ch.  3),  Salem,  Ore.,  and  granted  applicant's  re- 

continued  on  page  115 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER  . 
1700  Broadway 
AComa  2-3623 


Page  110    •    December  8,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20tf  per  word— $2.00  minimum  •  HELP  WANTED  254  per  word— $2.00  minimum. 

•  All  other  classifications  30<#  per  word — $4.00  minimum.  •  DISPLAY  ads  $20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Attention  all  managers,  sales  managers,  salesmen, 
program  directors,  disc  jockeys,  production  men, 
engineers  and  combo  men!  Are  you  ready  for 
the  big  time?    America's  fastest  growing  radio 

group  needs  qualified  and  experienced  personnel 
l  all  of  the  above  categories  for  major  market 
stations.  If  you  are  interested  in  a  career  with 
top  pay  and  many  extra  benefits,  tell  us  all  in 
your  first  letter.  All  replies  will  be  held  confi- 
dential. Sorry,  but  we  can  not  return  tapes. 
Reply  Box  722G,  BROADCASTING. 


Management 


Manager  strong  in  sales  for  small  single  station 
Pennsylvania  market.  Salary  plus  percentage. 
P.  O.  Box  679,  Washington,  D.  C. 


Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 


Will  have  opening  for  two  men  in  Alabama  as 
managers,  near  future.  Prefer  men  who  train 
with  organization  for  few  months.  Can  put  two 
young  men  to  work  at  separate  stations,  as 
salesman  first  of  year.  Excellent  salary  and  com- 
mission arrangement.  Must  have  proven  sales 
success,  be  rounded  and  versatile  in  radio.  Fu- 
ture can  lead  to  manager's  job  paying  10  thou- 
sand to  12  thousand  a  year  and  possible  part 
ownership.  Send  full  resume  to  Hudson  Millar, 
WKUL,  Cullman,  Alabama. 


Sales 


Small — medium  market  managers — sales  man- 
agers— come  to  the  city  and  sell  for  the  south's 
most  progressive  Negro  radio  group.  Top  sales- 
men make  8-10  thousand  per  year — advancing  to 
managers  making  12-15  per  year.  Opportunities 
unlimited — aggressive  men  28  to  39.  Send  com- 
plete resume  first  letter.  Box  785G,  BROAD- 
CASTING. 


Unusual  opening  for  aggressive  salesman,  who 
wants  to  move  up  to  substantial  northeastern 
Ohio  market.  Guarantee  up  to  $600  per  month 
with  top  account  list  worth  $12,000  to  producer. 
Sales  manager  position  open  if  you  qualify.  Best 
references  required.  Box  838G,  BROADCAST- 
ING. 


I  would  like  to  contact  an  experienced  time 
salesman,  with  some  capital  to  invest,  who  would 
like  to  team  up  with  me,  a  chief  engineer-sales- 
man, to  obtain  cp  and  build  station  in  south. 
Box  880G,  BROADCASTING. 


Tucson  station  wants  proven  high  quality  sales 
manager.  Box  898G,  BROADCASTING. 


Salesmen  wanted.  5  kw  fulltimer  midwest 
100,000  market.  No  announcing.  New  owners 
must  rebuild  sales  staff.  Take  over  January. 
Also  opportunity  for  sales-sports  man.  Box  902G, 
BROADCASTING. 


Midwest  independent  station  interviewing  for 
successful  salesman  seeking  bigger  potential 
with  management  ambitions.  Send  full  story  in 
first  letter.  Box  917G,  BROADCASTING. 


Wanted:  Experienced  salesman.  Must  be  idea 
man  with  announcing  experience.  Above  aver- 
age commissions.  Car  necessary.  No  floaters. 
Contact  Manager,  KCHE,  Cherokee. 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff 


Salesmen  —  Experienced.  For  booming  Cape 
Canaveral  area.  Opportunities  unlimited.  Con- 
tact Jay  Schoof,  WEZY,  Cocoa,  Florida. 


Sales  manager  with  production  savvy  who  wants 
to  advance!  If  you're  aged  30  to  45,  have  several 
years  well-rounded  radio  experience,  proven 
sales  record  and  know-how  in  production  spots, 
this  1000  watt  independent  offers  liberal  salary 
plus  over-ride,  car  allowance,  bonus,  many 
fringe  benefits.  Excellent  opportunity  for  com- 
petent man  to  advance  in  rapidly  expanding  or- 
ganization. Personal  interview  required.  List 
age,  education,  marital  status,  detailed  experi- 
ence in  letter  to  WKAN,  Kankakee,  Illinois. 


RADIO 


Help  Wanted— (Cont'd) 


Sales 


Hawaii  calls!  Experienced  radio  salesman.  Must 
be  creative,  reliable,  and  sales  management  cali- 
ber. Manager  will  be  available  for  personal  in- 
terview December  22nd  through  31st.  Write  full 
details  care  of  McGavren-Quinn  Corporation, 
1741  Ivar,  Hollywood  28,  California. 


Announcers 


Good  pay  to  start  with  even  better  pay  later. 
Announcer  needed  growing  station  in  America's 
land  of  opportunity.  The  magnificient  southwest. 
Dry,  healthful  climate.  Experience  required, 
commission  on  sales,  too,  if  you  want  to  add  to 
your  income.  Good  references  necessary,  pleas- 
ant personality.  Send  tape  and  details  to  Box 
757G.  BROADCASTING. 


Bright  disc  jockey  with  warm,  outgoing  per- 
sonality who  can  program  for  adult  audience  on 
shows  with  rapidly  rising  ratings.  No  rock  n' 
roll!  Salary -talent  setup  with  excellent  working 
conditions.  Metropolitan  Ohio  market.  Send  tape, 
photo  and  complete  details  first  letter.  Box  803G, 
BROADCASTING. 


Top  air  personality  needed  immediately  for  top 
rated  daytime  show.  Leading  midwest  independ- 
ent music-news  outlet,  Sharp  production.  Good 
mature  delivery  mandatory.  First  phone  re- 
quired. No  maintenance.  Top  money  for  right 
man.  Write-wire.  Box  804G,  BROADCASTING. 


Combined  play-by-play  sports  plus  area  sales- 
man. $75.00  weekly,  commission,  small  car  allow- 
ance. Nebraska  station.  Write  Box  839G,  BROAD- 
CASTING. 


Personality  disc  jockey  wanted  for  afternoon 
shift  at  1,000  watt  southern  California  24  hour 
music  and  news  station.  Must  be  throughly  ex- 
perienced. Salary  $110  for  five  day,  40  hour  week. 
Send  audition  air-mail  to  Box  887G,  BROAD- 
CASTING. 


Announcer  wanted:  1st  phone;  send  tape  with 
news,  commercials,  patter.  Complete  resume  by 
letter.  30,000  pop.  Pacific  northwest.  $100.00  plus 
per  week.  Box  893G,  BROADCASTING. 


Wanted:  For  a  Piedmont,  North  Carolina  day- 
timer  a  man  who  likes  getting  up  in  the  mor- 
ning; has  a  sincere  interest  in  country  music 
but  who  can  also  handle  other  shows.  Experi- 
ence not  important,  but  willingness  to  work  is. 
Send  tape,  photograph,  and  resume  to  Box  895G, 
BROADCASTING. 


We  have  an  opening  in  a  Piedmont,  North  Caro- 
lina daytime  station  for  a  permanent  staff  an- 
nouncer with  an  eye  on  advancement  into  news 
and  production.  Prefer  someone  who  is  willing 
to  work  and  learn  to  someone  who  already 
knows  it  all.  If  interested,  send  photograph, 
resume  and  tape  to  Box  896G,  BROADCASTING. 


Experienced  staff  announcer.  Two  years.  Three 
years  college.  Married,  no  personality  dj.  Ex- 
cellent references.  Presently  employed.  Inter- 
ested in  sports.  Prefer  southeast.  Box  899G, 
BROADCASTING . 


Top  station  in  medium  sized  midwestern  market 
has  excellent  opportunity  for  announcer-sales- 
man. Send  full  details  in  first  letter.  Box  918G, 
BROADCASTING. 


Greater  Pittsburgh  area  station,  member  of 
growing  chain,  seeking  staff  announcer  with 
minimum  of  2  years  experience,  good  employ- 
ment record,  good  personal  background.  Quality 
operation  that  demands  quality  work.  Excellent 
wages  and  opportunity  to  move  up.  Send  resume, 
tape  and  photo  immediately.  Box  928G,  BROAD- 
CASTING. 


Washington,  D.  C.  Modern  format,  top  40.  Un- 
usual deejay,  good  news,  future.  Box  929G, 
BROADCASTING. 


Morning  man  for  Boston.  Fast  bright,  quick 
humor,  tight  prod.,  understand  modern  radio. 
Tape,  resume  to  Box  930G,  BROADCASTING. 


One  experienced  morning  man  and  one  strong 
afternoon  man  for  250  watter.  100  miles  from 
N.Y.C.  Full  time,  many  benefits.  Salary  open. 
Send  tape  and  complete  resume  to  Box  933G, 
BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Need  experienced  announcer  for  staff  work  and 
play-by-play.  Send  tape,  photo,  personal  his- 
tory. Single  station  market,  college  town.  Box 
934G,  BROADCASTING. 


Wanted:  Afternoon  dj.  Top  station.  Top  buck. 
Great  Lakes.  Send  tape  and  details  to  Box  948G, 
BROADCASTING. 


Announcer  with  first  or  second  class  engineer- 
ing license.  Send  references,  photo,  tape  to 
Box  626,  Suffolk,  Virginia. 


Wanted:  Announcer  for  a  1000  watt  independent 
in  city  of  11,000  in  southwest.  Prefer  an  experi- 
enced radio  man  with  knowledge  of  music,  news 
and  sports.  Car  necessary.  Salary  open.  Some 
talent  fees.  Send  full  information,  photo,  tape 
and  references  to  KSCB,  Liberal,  Kansas. 


Wanted:  Announcer  with  first  phone,  no  main- 
tenance $5,000  for  first  year,  40-hour  week.  Paid 
hospitalization — paid  life  insurance — paid  vaca- 
tion. Call  the  manager  of  this  25  year  old  ABC 
affiliate.  WEED,  Rocky  Mount,  North  Carolina. 


Sports  and  staff  announcer  to  replace  man  who 
earned  8  thousand  a  year  as  salesman  and  an- 
nouncer to  replace  an  announcer.  Sales  not  re- 
quired, but  offer  incentive  to  bigger  earnings 
and  possible  future  management  and  part  own- 
ership with  small  growing  chain.  Will  pay  good 
salary  to  straight  sports  and  staff  announcer. 
Prefer  versatile  man  who  can  write  copy  and 
do  program  work.  If  no  sales,  however,  will 
hire  straight  sports  and  staff  announcer.  Hudson 
Millar,  WKUL,  Cullman,  Alabama. 


WMGW  Meadville,  Penna.  looking  for  friendly 
voice  to  serve  loyal  morning  audience  latest 
news,  time,  temperature,  and  good  music.  40 
hours,  pleasant  working  conditions,  experience 
necessary.  Write  stating  salary  requirements, 
background,  refernces  to  Paul  Brown,  Program 
Director. 


Reporter-newscaster  to  handle  entire  local  news 
department  at  WSLB,  Ogdensburg,  N.  Y.  Please 
do  not  apply  unless  you  have  previous  ex- 
perience. Write  for  interview  to  George  W. 
Bingham,  P.  O.  Box  889,  Poughkeepsie,  N.  Y. 


If  you  want  to  get  out  of  the  rat  race  into  a 
small  but  active,  beautiful  resort  area  market 
of  Ellsworth-Bar  Harbor,  Maine,  you  may  be 
interested  in  our  new  station.  You  get  security, 
advancement,  good  income  and  excellent  place 
to  bring  up  a  family.  We  get  stable  creative, 
experienced  talent.  Positions  for  program  man- 
ager-announcer and  announcer-engineer  (first 
class).  Require  a  written  resume  of  experience, 
references  and  tape  of  air  work.  Please  read 
this  carefully.  We  do  not  want  to  waste  your 
time.  Coastal  Broadcasting  Company,  Inc.,  Ells- 
worth, Maine. 


Technical 


Independent  Connecticut  daytime — combo  man 
with  1st  ticket  for  chief  engineer  position.  Send 
resume,  tape  to  Box  706G,  BROADCASTING. 


South  central  Kentucky  500  watt  day  timer  wants 
self-starting  engineer,  first  class,  who  can  sell. 
12  hour  air  time  a  month.  Afternoon  dj  country 
and  western,  short  after  school  r&r  session. 
Sell  during  morning.  Sales  manager  who  can 
sell,  doesn't  need  a  pep  talk  each  morning,  able 
to  sell  frequent  station  promotions,  persistent 
but  not  obtrusive.  Box  905G,  BROADCASTING. 


Engineer-announcer,  come  to  vacationland  in 
beautiful  northern  Michigan.  Prefer  first  phone, 
but  second  ticket  men  can  be  used.  Immediate 
need.  40-hour  week,  pleasant  surroundings.  Box 
909G.  BROADCASTING. 


Iowa  independent  seeking  good  engineer-an- 
nouncer with  first  class  ticket.  Salary  open.  Call 
Paul  Benson,  KAYL  Storm  Lake,  Iowa.  Today. 


Broadcasting 


December  8,  1958    •    Page  111 


RADIO 


RADIO 


RADIO 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Florida  top-rated,  music  and  news  operation, 
needs  copywriter.  Must  be  able  to  produce 
copious  amount  of  quality  copy  for  fast-paced 
station  with  modern  sound.  Box  828G,  BROAD- 
CASTING. 


Newsman  wanted  by  independent  in  major 
Florida  market  to  create  news  department  co- 
herent with  stations  fast  pace  and,  "modern 
sound."  Box  829G,  BROADCASTING. 


Program,  production  and  promotion  man.  Storz- 
oriented,  with  McClendonknowhow  who  can 
Plough  into  the  thick  of  a  rating  battle  and 
Bartell  the  audience  in  terms  ingenious  and  con- 
vincing enough  to  come  up  with  top  rating  in 
big  southern  city.   Box  830G,  BROADCASTING. 


News  director.  Must  be  able  to  take  full  charge 
of  department,  with  heavy  news  schedule;  be 
thoroughly  experienced  in  local  reporting,  have 
an  authoritative  style  and  able  to  direct  other 
news  personnel.  Leading  north  central,  regional, 
in  major  market.  Salary  and  working  condi- 
tions above  average.  Will  only  consider  appli- 
cants with  successful  background  in  similar 
position.  Reply  in  detail,  giving  past  experience, 
salary  expected,  and  attach  small  photo,  which 
will  not  be  returned.  Confidential.  Box  840G, 
BROADCASTING. 


Southern  California  music  and  news  station 
needs  throughly  experienced  newsman  to  head 
two  man  department.  Should  know  how  to 
gather,  write  and  air  news,  and  how  to  direct 
short-wave  mobile  unit.  Send  complete  back- 
ground and  salary  desired  to  Box  888G,  BROAD- 
CASTING. 


RADIO 


Situations  Wanted 


Napoleon  Jones  .  .  .  Wouldn't  give  a  drowning 
man  a  glass  of  water  if  he  were  starving  to 
death. 


Texas  stations  stop!  Creative,  mature  pd  seek- 
ing change.  Solid  background  in  programming, 
news,  production  spots,  music,  overall  operation 
and  policy.  Not  just  "modern"  radio  man — here's 
that  reliable,  hard-working  "right  arm".  Every 
job  in  five  years  a  proven  success.  Present  po- 
sition three  years.  Problem  stations  a  speciality. 
Prefer  small  or  medium  markets.  Box  914G, 
BROADCASTING. 


Jock  Laurence  and  the  voices  in  the  news — 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  N.  L.  Benton,  President  of  WLOL 
Minneapolis,  and  KSO  Des  Moines,  wrote:  "Jock 
Laurence  has  been  a  regular  feature  of  every 
one  of  our  hourly  newscasts  for  over  a  year.  Mr. 
Laurence's  reports  have  been  newsworthy  and 
in  many  instances  have  enabled  us  to  score 
newsbeats  of  several  hours  over  competing  sta- 
tions. We  feel  that  the  inclusion  of  Jock  Laur- 
ence elevates  our  position  and  reputation  as 
a  news  station."  Jock  calls  you  mornings  and 
evenings  with  several  exclusive  news  stories, 
featuring  the  voices  of  the  newsmakers.  Spe- 
cially designed  console  feeding  equipment  guaran- 
tees high  broadcast  quality.  Tailored  individually 
with  your  call  letters  fore  and  aft,  Jock  will 
report  to  your  listeners  from  your  Washington 
Newsroom.  Jock  Laurence  and  the  voices  in  the 
news  is  the  original  regularly  scheduled  "beeper" 
news  service  to  network  affiliates  and  independ- 
ents alike.  His  roster  of  long-time  clients  in- 
cludes CBS,  NBC  and  ABC  affiliates  who,  like 
the  independent  stations,  are  proud  of  the  sound 
and  prestige  of  maintaining  their  own  Washing- 
ton news  staff.  Well  known  to  your  congressional 
delegation,  Jock  and  his  staff  check  daily  for 
local  items  for  your  listeners.  The  45-second 
capsuled  national,  international  and  local  re- 
ports are  designed  for  insertion  in  your  news- 
casts. Since  pioneering  this  unique  service  two- 
and-a-half  years  ago,  several  imitators  have  ap- 
peared and  faded  from  the  scene.  Don't  buy  the 
imitators  before  you  hear  a  free  audition  and 
compare.  Call,  wire  or  write  for  a  list  of  client 
stations  nearest  you  and  check  our  reputation 
and  quality  of  news  throughly.  Jock  Laurence 
Radio  News  Network,  Chastleton  Hotel,  Suite 
715,  1701  16th  St.,  N.W.,  Washington  9,  D.  C, 
ADams  2-8152.  Member:  Senate-House  Radio-TV 
Gallery,  Radio-TV  Correspondents  Association, 
National  Press  Club. 


Management 


Manager,  fifteen  years  experience,  desires  perma- 
nent opportunity  to  make  and  share  profits.  Box 
528G,  BROADCASTING. 


Sales  manager,  successful  with  local,  regional, 
national  assignments.  Proven  record.  Box  855G, 
BROADCASTING. 


Manager,  presently  employed,  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency  and  net- 
work experience.  Best  references  past  employers. 
Box  863G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Management 


Mr.  Owner:  Twenty  year  man  seeks  first  man- 
agement opportunity.  Strong  sales  and  program- 
ming. Former  network  announcer.  Consider  pro- 
gram job  or  commercial  manager.  Family  man, 
age  40.  Box  894G,  BROADCASTING. 


General  manager  for  free.  New  accounts  pay  my 
way.  22  years  experience.  Available  January  1st. 
Box  919G,  BROADCASTING. 


Mr.  Station  Owner — If  you  have  an  independent 
station,  programming  western  music,  or  would 
like  to  program  western  music,  I  have  a  format 
with  clean  cut  combo  men  (5  men),  management, 
sales,  news,  sports,  copy,  production,  mobile 
news,  special  events,  first  class  engineers,  etc. 
Latest  survey  gives  us  51.8  in  city  of  60,000  with 
4  radio  and  one  television  station  (we  did  not 
buy  the  survey).  The  tougher  the  market  the 
better  we  like  it.  Available  after  first  of  year. 
You  come  see  me  or  I  will  come  see  you — 
write  Box  924G,  BROADCASTING. 


Attention  Miami,  Florida  area  radio  and  tele- 
vision stations.  Am  young,  intelligent,  hard 
working  general  manager  eastern  radio  inde- 
pendent. One  of  top  ten  markets.  Thorough 
knowledge  all  phases  station  operation.  12  years 
radio-tv.  Age  35.  College  grad.  Desire  sales  or 
management  position  with  Miami  area  station. 
Pay  contingent  on  results.  Write  Box  932G, 
BROADCASTING. 


Manager — presently  engaged.  10  years  experi- 
ence. Good  sales  concept.  Leg  man  type  of  man- 
ager. Box  943G,  BROADCASTING. 


Sales 


Good  sales  technique.  Prefer  deal  including  air 
work.  Versatile.  Write  copy.  Operate  board.  Box 
850G,  BROADCASTING. 


Salesman-announcer  desires  position  in  Alaska, 
Canada  or  Hawaii.  14  years  experience  including 
management.  Box  885G,  BROADCASTING. 


Announcers 


Announcer,  third  class  ticket,  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Play-by-play  staff-pd,  6  years  experience.  Col- 
lege graduate,  24,  married,  dependable,  top 
references.    Box  827G,  BROADCASTING. 


As  advertised!  One  announcer,  voice  swell  for 
all  sell,  vet,  single,  fully  trained.  Box  831G, 
BROADCASTING. 


Just  released  on  markets — mature  announcer, 
family.  3V2  years  experience,  medium  market. 
You  name,  I've  had,  including  short  pay.  In- 
herent knowledge  listenable  music.  Want  ad- 
vancement in  respectable  operation  desiring 
steady  man  for  family  type  organization.  Tapes, 
photo,  references.  Midwest  or  south.  Box  836G, 
BROADCASTING. 


Spirituals-folk  music  specialist.  Good  back- 
ground. Staff  announcer.  Versatile.  Cooperative. 
Box  848G,  BROADCASTING. 


Experienced  attractive  girl  announcer — will  con- 
sider any  radio  work  in  metropolitan  New  York 
area.  Excellent  copywriting  and  time  sales.  Box 
852G,  BROADCASTING. 


Morning  personality,  ready  larger  market  assign- 
ment. Copy,  sales,  operate  board.  Reliable.  Box 
857G,  BROADCASTING. 


News  special  events-plus.  Announcer-writer- 
producer.  Radio  and  tv.  Box  858G,  BROADCAST- 
ING. 


Top  announcer-eight  years  experience  wants  job 
at  an  Alabama  station.  Box  878G,  BROADCAST- 
ING. 


Personality-dj;  strong  copy,  sales,  gimmicks.  Co- 
operative, reliable.  Operate  board.  882G,  BROAD- 
CASTING. 


Negro  dj.  Good  training,  background.  Operate 
board.  Sales  and  programming.  Box  883G, 
BROADCASTING. 


Announcer.  Modern  sound.  Experienced.  Styled 
for  California,  Boston,  Washington,  Philadelphia. 
Box  884G,  BROADCASTING. 


Deep  resonant  voiced  announcer  with  working 
knowledge  of  the  business.  Prefer  news,  com- 
mercial, dj.  available  after  January  19.  Box 
886G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


Experienced  newscaster,  disc  jockey.  Presently 
working  New  York  market.  All  information  first 
letter.  Box  889G,  BROADCASTING. 


Voice  like  Martin  Block.  All  nite  or  late  evening 
show.  Box  891G,  BROADCASTING. 


9  months  experience.  21,  4-F,  some  college, 
strong  on  news.  Available  in  January.  Box  892G, 
BROADCASTING. 


Announcer— 4  years  experience  in  quality  broad- 
casting. Veteran.  Prefer  eastern  U.  S.  Box  900G, 
BROADCASTING. 


One  of  the  best  heads  west!  Syracuse,  New  York 
mid-day  dj  with  first  ticket  and  family  in  San 
Diego  area  January  5.  Desire  permanent  coast 
radio  position.  Seven  years  tops  in  town  with 
music  of  past,  present,  future  presentation.  The 
delight  of  management,  sponsors,  listeners.  Age 
27.  Eye  to  future.  Box  903G,  BROADCASTING. 


Personality  deejay,  announcer.  Family  man  in 
metropolitan  market  offers  ten  years  experi- 
ence (rock  to  Rachmaninoff)  to  big-idea  station. 
Box  908G,  BROADCASTING. 


Attention  small  stations:  Skillfully  trained  an- 
nouncer— enthusiastic,  promotion  minded.  Forty- 
five  weekly  minimum.  Box  910G,  BROADCAST- 
ING. 


Available  February  1 — after  completion  of  six 
months  active  Army  duty.  IV2  years  experience 
as  newsman  and  deejay.  College  graduate.  Box 
912G,  BROADCASTING. 


11  years  radio,  all  phases  including  sports.  Ex- 
cellent voice  and  character,  family,  college  grad- 
uate. Tv  potential.  Desires  permanency  in  well 
known  organization,  Maryland  or  Virginia.  Box 
915G,  BROADCASTING. 


Attention,  Ohio — North,  east,  central — top  notch 
free  lance  basketball  sportscaster  available  on 
season  or  game  basis.  Now  employed  daytimer. 
Box  916G,  BROADCASTING. 


Young  announcer,  ambitious,  alumnus  of  N.  Y. 
Radio  School,  light  experience,  go  anywhere. 
Box  920G,  BROADCASTING. 


Sportscaster  or  staff  announcer.  22,  single,  draft 
exempt.  College  graduate  with  college  radio 
experience.  Available  immediately.  Box  925G, 
BROADCASTING. 


Announcer,  two  years  experience  with  first 
phone  license  wants  weekend  position  within 
weekend  traveling  distance  of  N.Y.C.  residence. 
Minimum  $2.00  hour.  Box  923G.  BROADCAST- 
ING. 


Florida — Announcer,  tops  with  news,  commer- 
cials, good  music;  1st  ticket.  Box  927G,  BROAD- 
CASTING. 


Country  music  dj,  recording  artist  available. 
Best  references.  Employed.  Nationally  known. 
Energetic,  creative.  I'm  looking  for  a  future, 
can  you  offer  me  one?  Must  be  permanent.  Box 
937G,  BROADCASTING. 


Announcer,  1st  phone,  no  maintenance,  3  years 
experience,  college,  married,  $100,  permanent. 
Box  946G,  BROADCASTING. 


DJ  play-by-play  sports  and  news.  Available  Jan- 
uary 5.  Relocate  midwest  or  Florida.  6  years 
experience  mostly  in  major  metropolitan  mar- 
ket, programming  and  production.  Married, 
child.  Minimum  $125.00.  Box  949G,  BROAD- 
CASTING. 


Experienced  announcer:  Excellent  references, 
family,  southeast  preferred.  Dick  Hoff,  7423 
Taylor,  Minneapolis. 


Young,  enthusiastic  announcer,  presently  em- 
ployed, wishes  better  position.  Veteran,  depend- 
able, ambitious  contact;  Eddie  King,  KWOC, 
Poplar  Bluff,  Missouri. 


Top  flight  personality  available,  call  collect,  Rip 
Rogers,  NEwton  9-3678.  —  54-08  Roosevelt  Ave., 
Woodside,  Long  Island,  New  York. 


Dear  Sir:  I  need  a  job.  If  you  have  an  opening,  I 
can  offer  experience,  good  reputation,  depend- 
ability and  successful  announcing,  enter- 
tainment background  for  job  with  responsibility, 
normal  pay  and  opportunity  to  also  program  a 
personality  dj  show.  Can  sell  if  job  not  depend- 
ent on  selling.  Available  immediately,  your  area. 
Phone,  wire  Mr.  Smith,  1410'/2  Court,  Empire 
3-6901,  Salem,  Oregon. 


Technical 


Experienced  engineer-announcer  on  new  music 
type.  Box  876G,  BROADCASTING. 


Page  112    •    December  8,  1958 


Broadcasting. 


RADIO 


TELEVISION 


TELEVISION 


Situations  Wanted — (Cont'd) 


Technical 


Chief  engineer,  salesman,  announcer.  Experi- 
enced construction  and  directional.  Wants  posi- 
tion in  south,  with  option  to  buy  part  interest. 
Box  881G,  BROADCASTING. 


Married  man,  36,  1st  radio-telephone,  desires 
employment.  Relocate  anywhere  but  prefer 
small  city.  Limited  capital  available  if  inter- 
ested in  partnership.  H.  Rosenberg,  5222  New 
Perry  Hwy„  Erie,  Penna. 


Production-Programming,  Others 


Newsman.  10  years  experience,  includes  broad- 
casting, reporting,  network  writing.  State  Pea- 
body  award  winner,  journalism  degree.  Box  672G, 
BROADCASTING. 


Program  director,  first  phone,  announcer-fam- 
ily. Can  you  afford  me?  Box  821G,  BROAD- 
CASTING. 


Above-average  newswriter,  five  years  document- 
ed background,  newspapers,  radio,  television. 
Am  not  combination  newsman-announcer-dj. 
Welcome  contact  from  stations  emphasizing  their 
news  operations.  Box  879G,  BROADCASTING. 


Program  director  -  announcer  -  play  -  by  -  play. 
Available  in  5  months.  Box  906G,  BROADCAST- 
ING. 


Topnotch  news  director.  Family,  10  years  in  ra- 
dio, tv.  Mobiles,  special  events,  newscasts.  Ex- 
cellent big  city  news  references.  Box  907G, 
BROADCASTING. 


Program  director-assistant  manager.  Have  ideas 
to  vitalize,  add  appeal  to  your  sound.  Eleven 
years  radio-tv  production.  Work  cheap.  Box 
926G,  BROADCASTING. 


Goofed.  Production-minded  pd-dj  desires  return 
to  medium  or  metropolitan  market.  Fast,  musi- 
cian, college,  family,  stable.  Prefer  Balaban, 
Storz,  McClendon,  consider  all  sharp  organiza- 
tions. Box  939G,  BROADCASTING. 


Production  manager  with  five  and  one  half  years 
experience,  presently  employed.  Desires  to  settle 
in  the  "deep"  south  in  a  friendly  community 
with  progressive  station,  or  an  agency  needing 
a  production  supervisor  of  copy.  Excellent  ref- 
erences and  resume.  Box  945G,  BROADCAST- 
ING. 


Experienced  assistant  manager,  young,  married, 
and  4-year  college  man  with  background  in 
general  staff  work,  copy,  news,  play-by-play 
sports,  sales,  and  management,  desires  further 
advancement.  My  general  manager  knows  of 
this  ad  so  write  to:  John  O'Brien,  WDNE  Elkins, 
West  Virginia. 


TELEVISION 


Help  Wanted 


Sales 


Want    permanent    hard-working    salesman  for 

progressive  southwestern  location.  No  place  for 
hot-shots  or  high-pressure  artists.  If  you  have 
good  educational  background,  and  if  you  have 
had  tv  sales  experience,  or  have  been  sales  man- 
ager or  manager  of  small  market  radio  station, 
and  maybe  had  some  announcing  experience 
also,  and  if  you  sincerely  want  to  work  hard  to 
merit  advancement  to  administrative  respon- 
sibility, then  write  Box  760G,  BROADCASTING. 


New  local  tv  programming  creates  growth  op- 
portunity for  stable  executive  type  salesman.  A 
little  experience  and  much  ability  on  your  part, 
along  with  my  help  and  leads  to  get  you  started, 
should  result  in  $8,000  to  $10,000  commission  per 
year  soon,  and  more  in  future.  Salary  first  6 
months.  Send  resume  and  photo  to  Keith  Oliver, 
WJIM-TV,  Sales  Manager,  Lansing,  Michigan. 


Announcers 


Wanted,  experienced  woman  capable  of  doing 
live  tv  commercials,  radio,  writing,  and  some 
servicing.  Unusual  opportunity.  Send  tape  and 
resume  to  Doug  Sherwin,  KGLO-TV,  Mason 
City,  Iowa. 


Technical 


Two  engineers  needed  by  south  Texas  vhf  sta- 
tion. Box  743G,  BROADCASTING. 


TV  maintenance  technician  with  experience  on 
RCA  equipment  needed  by  "El  Salvador,  Cen- 
tral America."  Salary  open  give  complete  back- 
ground, experience  and  snapshot  in  first  letter. 
Box  1050,  El  Salvador  C.A. 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Wanted — TV  continuity  writer,  creative  writer, 
good  selling  tv  copy  experience  necessary.  Mid- 
west full  power  vhf-net  affiliate  in  excellent 
market.  Opening  immediate.  Our  employees 
know  of  this  ad.  Box  794G,  BROADCASTING. 


Wanted,  experienced  commercial  photographer, 
medium  south  market.  Must  know  lay-out  and 
35  mm  slides.  News  secondary.  Write  immediate- 
ly. Box  808G,  BROADCASTING. 


Wanted,  coordinator  with  1st  phone — to  take 
charge  production  department  and  operations. 
Salary  open — mountain  states  area — write  Box 
811G,  BROADCASTING. 


TELEVISION 


Situations  Wanted 


Management 


Station  manager:  Television  and  radio.  Thor- 
oughly experienced  in  major  market  operation. 
19  years  in  management  and  sales,  with  excel- 
lent contacts  in  the  national  field.  Able  to  suc- 
cessfully combat  tough  competitive  situations. 
Cost  conscious  of  operations  yet  able  to  main- 
tain high  morale  of  employees.  Understand  and 
can  use  research,  merchandising  and  marketing 
to  secure  and  hold  advertisers.  Age  in  40s. 
Married,  with  children.  Past  record  and  refer- 
ences open  to  inspection.  What  is  your  problem? 
Box  815G,  BROADCASTING. 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network,  agency.  Best  refer- 
ences all  employers.  Box  864G,  BROADCAST- 
ING. 


Manager  or  commercial  manager.  39  years  old 
veteran  of  15  years  in  radio  and  tv  would  like 
to  return  to  station  operations.  College  grad- 
uate, native  Texan,  married,  two  children.  Past 
four  years  salesman  for  top  national  station  rep- 
resentative firm.  Will  consider  radio  or  tv.  Reply 
to  Box  922G,  BROADCASTING. 


Sales 


Fifteen  years  broadcasting  experience.  Desire 
permanent  sales  post,  major  market.  Box  529G, 
BROADCASTING. 


Announcers 


Network  caliber  news  commentator  radio,  tele- 
vision, precise  resonant  delivery.  Box  890G, 
BROADCASTING. 


Announcer,  personality.  Fifteen  years  profes- 
sional am-tv  experience.  Some  directing,  pro- 
duction. Want  substantial  television  opportun- 
ity. Box  901G,  BROADCASTING. 


Technical 


Married,  28,  have  first,  willing  to  travel,  have 
training,  need  experience,  desire  to  work  in  a 
tv  station  or  transmitter  as  an  engineer.  Box 
787G,  BROADCASTING. 


Production-Programming,  Others 


Writer-producer-coordinator.  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile. 
Box  856G,  BROADCASTING. 


.  .  .  and  there's  the  one  about  the  cub  reporter 
who  was  covering  the  Johnstown  flood  and  was 
so  moved  by  what  he  saw  that  he  wired  his 
editor:  "God  sits  on  a  lonely  mountain-top  to- 
night in  Johnstown  .  .  ."  His  editor  wired  back: 
"Forget  flood.  Interview  God.  Pictures  if  pos- 
sible." If  you  are  a  station  or  a  producer  or  a 
distributor — or  whatever — and  you  need  publicity 
and/or  promotion  for  your  flood,  I'm  your  man. 
I'll  even  get  picture.  Box  865G,  BROADCAST- 
ING. 


It  will  take  more  than  this  ad  to  convince  you, 
but  I  can  capably  handle  your  publicity  or  pro- 
motion. Station,  producer,  distributor,  whatever 
—for  details,  write  Box  866G,  BROADCASTING. 


Experienced  newsman:  Now  heading  vhf -radio 
newsroom;  consistently  beating  newspaper, 
broadcast  competition  on  regional,  national 
news.  News-in-depth  specialist.  Seek  news  direc- 
tor or  good  staff  job.  Excellent,  authoritative 
delivery,  top  references.  Box  868G,  BROAD- 
CASTING. 


Need  an  uplift  for  your  news  operation?  News 
director  desires  new  position.  Trained  in  award  - 
winning  midwest  television  newsroom.  One  year 
in  starting  small-station  news  operation.  Prefer 
news  directorship  in  television,  but  will  con- 
sider any  good  offer.  Hard  news  a  speciality, 
news  specials  a  joy.  Box  904G,  BROADCAST- 
ING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


TV  production  man:  Skilled  young  man  with 
background  and  experience  in  radio  and  tele- 
vision production,  desires  position  as  floor  man, 
cameraman,  etc.  Capable  of  handling  all  phases 
of  tv  production.  Prefer  east.  Box  911G,  BROAD- 
CASTING. 


Need  assistant  to  brighten  your  present  or 
planned  tv  show  with  light  comedy  writing  and 
ideas,  supporting  character,  etc.?  Successful  ra- 
dio man  with  entertainment  background.  Can 
supplement  salary  with  work  on  your  am  sales- 
announcing,  etc.  34,  married,  good  reputation. 
Any  area.  Mr.  Smith.  Empire  3-6901.  1410V2 
Co  art,  Salem,  Oregon. 


FOR  SALE 


Capital  offered.  Substantial  principles  desire  ex- 
pand radio  investments.  Unlimited  capital  avail- 
able to  assist  in  purchase  or  refinancing  good 
radio  or  tv  stations  grossing  100  M  minimum  up, 
in  return  for  equity  interest.  Any  sound  pro- 
posals considered.  Confidential.  Box  938G, 
BROADCASTING. 


Stations 


Monopoly  station  in  midwest.  1000  w.  daytimer 
in  county  seat  city.  Price  $73,500  with  one-third 
down.  Excellent  equipment  and  studio  build- 
ing included.  Growing  industrial  area  in  rich 
agricultural  market.  Box  940G,  BROADCAST- 
ING. 


1,000  watt  daytimer  in  small,  single  station  rural 
market  in  South  Carolina.  Write  Box  796G, 
BROADCASTING. 


Minority  interest  in  Texas  gulf  coast  regional. 
Excellent  past  record  paying  12%  dividends  plus 
10%  capital  gain  yearly.  All  cash.  Box  805G, 
BROADCASTING. 


4  SALES  EXECUTIVES 
WANTED 

Mountain  States  -  Mid-West 
New  England  -  S.  East 

The  men  we  want  are  30-40,  willing  to  travel 
5  days  weekly.  Must  have  managerial  ex- 
perience, complete  overall  working  knowl- 
edge of  radio  operation,  local  regional, 
metropolitan.  Able  to  make  big-city  agency 
presentations  and  sell  a  gas  station  attend- 
ant under  a  grease-rack. 

Our  guys  make  a  good  appearance,  "look 
money",  drive  a  good  car.  They  must  be 
forceful  and  dramatic,  able  to  address  large 
groups  of  people  authoritatively. 
The  job  is  fascinating,  exciting,  profitable; 
nerve-wracking  and  tiring  (so  our  men  say — 
but  they  love  it!). 

Not  a  "crew  deal"  or  "fast-buck"  operation, 
we  have  some  of  the  nation's  top  stations. 
Solidity  is  a  must  for  our  man.  He'll  be  join- 
ing one  of  the  fastest  growing  companies  in 
the  industry  with  a  five  year  proven  record. 
If  you're  looking  for  a  job  with  incentive, 
direct  commissions  with  over  75%  renewals 
yearly,  where  a  goal  of  $25,000  can  be 
reached  within  two  years  without  "gambling 
on  the  future" — we'd  like  to  hear  from  you. 
Complete  resume,  present  income,  pix,  the 
works — we'll  be  in  touch,  arrange  personal 
interview.  Our  staff  knows  of  this  ad.  These 
are  newly  created  posts,  part  of  our  pro- 
gram giving  our  clients  more,  better,  closer 
supervision  and  service.  January  start.  Reply 
Box  941 G,  BROADCASTING. 


Broadcasting 


December  8,  1958    •    Page  113 


FOR  SALE 


WANTED  TO  BUY 


RADIO 


Stations —  (  Cont'd) 


Stations —  (  Cont'd  ) 


Midwest  single  station  market  in  city  of  25,000. 
500  w  daytime.  Mutual  affiliate.  $30,000  down 
will  handle  on  full  price  of  $136,500.  Owner 
takeout  approximately  $30,000  a  year.  Selling 
price  includes  studio  building  and  land.  Box 
942G,  BROADCASTING. 

Exceptional  station,  1  kw,  fulltime.  West  coast. 
$325,000.00.  $97,000.00  down.  Box  834G,  BROAD- 
CASTING. 

Pacific  northwest.  Metropolitan  suburb  fulltimer. 
Excellent  potential.  $75,000  with  29%  down,  bal- 
ance in  10  years.  Exceptional  real  estate  included. 
Box  875G,  BROADCASTING. 

Interest  in  pending  cp  to  consulting  engineer  for 
defending  application  in  hearing(s).  Box  947G, 
BROADCASTING. 

Texas  250  w  17  hour  daily  broadcast  time.  420,- 
000  people  living  in  coverage  area.  $110,000 
with  29%  down  with  long  payout.  Grossing  just 
under  asking  price,  with  high  potential  in  attrac- 
tive area  of  state.  Box  944G,  BROADCASTING. 

South  Texas  regional,  $79,500.  Terms.  Patt  Mc- 
Donald, Box  9322,  Austin,  Texas.  GL  3-8080. 


Southwest  daytimer.  Earns  $2,500  monthly. 
$75,000.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL  3-8080. 

Norman  &  Norman,  Inc.,  510  Security  Bldg.. 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 

Have  immediate  buyer,  single  market  station 
billing  around  $75,000  annually.  Patt  McDonald, 
Box  9322,  Austin,  Texas.  GL  3-8080. 

Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 

Oklahoma  daytimer.  $100,000  with  25%  down. 
Patt  McDonald,  Box  9322,  Austin,  Texas.  GL 
3-8080. 

Equipment 

1— RCA  MI  11862  recording  head  (new),  $100.00. 
800  feet  Prodelin  3Vs  inch  50  ohm  transmission 
line  with  anchor  insulators  like  new,  $69.00  per 
section.  WANE-TV,  Fort  Wayne,  Indiana. 

Available  immediately  200  foot  self-supporting 
cn  Blaw-Knox  tower.  Six  years  old.  WWIN 
Baltimore,  Maryland. 

Several  second-hand  galvanized  Stainless.  Inc. 
AM  Towers.  Ace  High  Tower.  Box  55,  Green- 
ville, North  Carolina. 


Used  microphones,  complete,  in  good  condition, 
available  for  inspection  and  immediate  delivery. 
20  pieces  #44BX  microphones  @  50.00  ea,  4  pieces 
#74B  microphones  @  10.00  ea,  25  pieces  #88A 
microphones  @  15.00  ea,  10  pieces  #639  Western 
Electric  microphones  @  60.00  ea,  7  pieces  #633 
Western  Electric  microphones  less  stand  mounts 
@  15.00  ea.  Contact  Mr.  L.  A.  Murphy,  American 
Broadcasting  Company,  7  West  66th  St.,  New 
York  23,  N.  Y. 


For  immediate  sale:  1 — GE  1-kw  final,  fm  trans- 
mitter, type  #BF-1-A  and  1-2  Bay  GE  ring-type 
fm  antenna.  Priced  for  quick  sale  $2,250,  de- 
livered anywhere  in  U.S.A.  Write,  wire  or  phone 
Ernest  W.  Jackson,  Jr.,  Vice  President,  Audio- 
land  Electronics  Corporation,  502  West  13th 
Street,  Austin,  Texas,  GReenwood  6-7047. 

602A  Dage  monitor,  1"  f/1.5  lens,  2"  f/1.5  lens. 
250A  Dage  line  distribution  amp.  Dage  101  cam- 
era with  viewfinder.  Conrac  27"  Industrial  tv 
monitor.  All  of  the  above  in  operating  condi- 
tion! Price  $1,700 — plus  shipping  charges.  Write: 
The  Berkshire  Eagle,  Pittsfield,  Massachusetts. 
Att. :  Patricia  Lynch. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00.  14"— $215.00,  17"— $219.00,  21"— $259.00. 
MIratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 

200'  tower — self  supporting  Blaw-Knox,  type  ck, 
galvanized,  dismantled,  ready  to  ship,  $2,500.00. 
F.  Stott,  307  West  13th,  Kansas  City,  Missouri. 


WANTED  TO  BUY 


Stations 


AM  or  fm  station  in  or  near  metropolitan  city 
by  church-non  profit  corp.  Strictly  confidential. 
Box  732G,  BROADCASTING. 


Cash  for  profitable  or  unprofitable  station  in 
western  Pennsylanvia  or  N.  Y.  No  brokers.  Box 
742G,  BROADCASTING. 

Small  or  medium  market  station,  or  cp.  Prefer 
fulltime,  will  consider  daytime.  Location  open. 
Reasonable  down  payment  and  terms  desired  by 
experienced  and  responsible  operator.  Box  841G, 
BROADCASTING. 

Energetic  proven  manager  wants  to  lease  or  buy 
station.  Not  loaded  with  money,  just  ambition 
and  hard  work.  Confidential.  Box  897G,  BROAD- 
CASTING. 


Equipment 


150  to  200  ft.  tower,  guyed  or  self  supported. 
Box   921G,  BROADCASTING. 

Wanted:  GE  BA-5A  limiting  amplifier,  any  con- 
dition cash.  KKEY,  Vancouver,  Washington. 


Wanted — working  950  mc  10-50  watt  STL  trans- 
mitter. WPGW  Portland,  Indiana. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  m  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School.  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  tor  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School. 
1150  West  Olive  Avenue,  Burbank,  California. 

TV  Tape  recorder.  Correspondence  course  and 
home  construction  details.  Build  your  own  tele- 
vision recorder.  Complete  course  and  construc- 
tion details  $18.75.  B.  Carrier  Co.,  5880  Hollywood 
Blvd.,  Hollywood  28,  California. 


MISCELLANEOUS 


The  most  comprehensive  study  of  fm  available. 
(Television  Magazine) :  the  independent  recent 
52-page  review,  "What  Makes  FM  Succeed"  costs 
$7.00  prepaid,  extra  copies  $2.00.  Lyman  Allen, 
Lincoln,  Mass. 


RADIO 


Help  Wanted 


REGIONAL  SAXES 
REPRESENTATIVE 

If  you  can't  make  $500  per  week  selling 
our  radio-tv  station  package,  you  are  not 
our  man.  Must  be  proven  closer.  Send 
resume,  references,  pictures.  P.O.  Box 
679,  Washington  4,  D.  C. 

Announcers 


Announcers-Dee  j  ays 

Swinging  independent  top  ten 
markets  adding  deejays-announ- 
cers-newsmen.  Rush  tape,  re- 
sume and  money  requirements. 
Box  935G,  BROADCASTING 


WANTED  IMMEDIATELY 

Air  personality  for  midnight  to  six  A.M. 
j*  show.  First  phone,  no  maintenance.  Rush 
tape  and  resume  to  Bill  Jay,  KENT, 
Shreveport,  La. 


=3  5= 


Help  Wanted— (Cont'd) 

Announcers 


WANTED  AT  ONCE 

Experienced  combo  man  with  first  phone 
and  selling  experience.  Good  hourly  rate 
for  air  work,  plus  commission  on  sales. 
Expanding  staff.  5000  watts  day,  500 
night.  Rush  complete  resume,  tape, 
photo,  salary  expected  to  General  Man- 
ager WHVR,  P.  O.  Box  268,  Hanover,  Pa. 


RADIO 


Situations  Wanted 


Announcers 


ATTENTION 
COUNTRY  MUSIC  STATIONS 

Because  of  a  change  in  format  I  must  loose 
my  top  County  D.J.,  Program  Director.  I  am 
offering  you  one  of  the  best  men  in  the 
Country  Music  Field.  If  you  need  a  man 
who  can  make  money  for  you  .  .  .  here  he  is. 
Age  29,  sober,  reliable,  energetic,  creative, 
tops  in  radio  production,  promotion.  Not  a 
hot  shot,  but  a  worker.  And  he  is  truly  a 
gentleman.  I  hate  to  lose  him,  you're  lucky 
to  get  him.  I  will  contact  you  personally. 
Write    Box   936G,  BROADCASTING. 


Production-Programming,  Others 
j  WOMAN  WRITER 

J  Top    commercial    announcer    sales  and 

^  service.  Radio  or  tv,  over  15  years  experi- 

f  ence.  Direct,  diversified  woman's  program 

£  that  will  pay.  Good  appearance,  details 

■"J  on  request. 

§          Box  931G,  BROADCASTING 

TELEVISION 
Help  Wanted 


Announcers 


Michigan's  First  Television  Station  needs: 

STAFF  ANNOUNCER 

WWJ-TV,  the  Detroit  News  is  seeking  man  of 
unusual  ability  to  handle  staff  announcing  as- 
signments. Must  have  minimum  of  three  years 
television  experience  and  solid  references.  Send 
tape,  photo,  resume  and  kine  if  available  to: 
Program  Manager,  WWJ-TV,  The  Detroit  News, 
622  W.  Lafayette,  Detroit  31,  Michigan. 


FOR  SALE 


Stations 


THE  PIONEER  FIRM  OF  TELEVISION 

AND    RADIO  MANAGEMENT 
CONSULTANTS— ESTABLISHED  1946 
NEGOTIATIONS  MANAGEMENT 
APPRAISALS  FINANCING 
HOWARD  S.  FRAZIER,  INC. 
1736  Wisconsin  Ave.,  N.W. 
Washington  7,  D.  C. 


Dollar  for  Dollar 

you  can't  beat  a  classified  ad  in 
getting  top-flight  personnel. 


Page  114 


December  8,  1958 


Broadcasting 


FOR  THE  RECORD  continued  from  page  110 


quest  to  consider  the  matter  on  its  exceptions 
filed  Nov.  26. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petitions  to  enlarge  certain  issues 
and  denied  others  in  proceeding  involving  mu- 
tually exclusive  am  applications  by  Broadcasters 
Inc.,  South  Plainfield,  and  Tri-County  Bcstg. 
Corp.,  Plainfield,  N.  J.,  and  Eastern  Bcstg.  Co. 
(WDRF)  Chester,  Pa.,  for  operation  on  1590  kc. 
It  granted  petitions  of  Broadcasters  and  the 
Broadcast  Bureau  and  denied  petitions  by  Tri- 
County  and  Eastern.  Chairman  Doerfer  abstained 
from  voting;  Commissioner  Craven  not  partici- 
pating. 

Los  Banos  Bcstg.  Co.,  Los  Banos,  Calif. — Des- 
ignated for  hearing  application  for  new  am 
station  to  operate  on  1330  kc,  500  w,  D;  made 
KCRA  Sacramento,  KMAK  Fresno,  and  KOMY 
Watsonville,  all  California,  parties  to  proceeding. 

Robert  Burdett  &  Associates  Inc.,  West  Covina, 
Calif. — Consolidated  application  for  new  am  sta- 
tion to  operate  on  900  kc,  500  w,  DA,  D  in  hear- 
ing previously  designated  for  eight  other  ap- 
plicants in  that  area. 

Dale  W.  Flewelling,  KROY  Inc.,  Sacramento, 
Calif. — Designated  for  consolidated  hearing  ap- 
plications for  new  Class  B  fm  stations  to  operate 
on  102.5  mc. 

KHOG  (formerly  KGRH)  Fayetteville,  Ark.— 
Designated  for  hearing  application  to  change 
facilities  from  1450  kc,  250  w,  U,  to  1440  kc,  1  kw, 
D;  made  KFAY  Fayetteville,  party  to  pro- 
ceeding. 

WTRO  Dyersburg,  Tenn. — Designated  for  hear- 
ing application  to  increase  power  on  1330  kc  from 
500  w,  D,  to  1  kw  D;  made  WCRR  Corinth,  Miss., 
and  WDXI  Jackson,  parties  to  proceeding. 


Routine  Roundup 


Broadcast  Actions 
by  Broadcast  Bureau 
Actions  of  November  28 
WDAK  Columbus,  Ga. — Granted  cp  to  install 
new  trans,  to  be  used  as  alternate  main  night- 
time and  auxiliary  daytime  (location  of  main 
trans.). 

WDAK  Columbus,  Ga. — Granted  mod.  of  cp 
to  change  type  trans.;  conditions. 

WFBC-FM  Greenville,  S.C.— Granted  mod.  of 
cp  to  decrease  ERP  to  9.9  kw  and  change  type 
ant. 

WSFT  Thomaston,  Ga. — Remote  control  per- 
mitted. 

WYLD  New  Orleans,  La. — Remote  control  per- 
mitted. 

WDVL  Vineland,  N.  J. — Granted  extension  of 
completion  date  to  12-31. 

Actions  of  November  26 

KLAD  Klamath  Falls.  Ore. — Granted  assignment 
of  license  and  cp  to  Myer  Feldman,  et  al.,  d/b 
under  same  name. 

KJR  Seattle,  Wash. — Granted  cp  to  install  new 
trans. 

KSPC  Claremont,  Calif. — Granted  mod.  of  cp 
to  increase  ERP  to  750  watts,  decrease  ant.  height 
to  minus  270  ft.,  and  change  type  trans. 

WHOT  Campbell,  Ohio — Granted  extension  of 
completion  date  to  3-2-59. 

Action  of  November  25 

WAJC  (FM)  Indianapolis,  Ind. — Granted  cp  to 
decrease  ERP  to  5  kw;  ant.  height  35  ft. 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Jay  A.  Kyle  on  December  1 

Scheduled  further  prehearing  conference  for 
Feb.  16,  1959,  and  continued  without  date  hearing 
scheduled  for  Dec.  8  in  proceeding  on  applica- 
tions of  Jeannette  Bcstg.  Co.,  and  Carnegie  Bcstg. 
Co.,  for  am  facilities  in  Jeannette  and  Carnegie, 
Pa. 

By  Hearing  Examiner  Forest  L.  McClenning  on 
dates  shown 
Scheduled  a  prehearing  conference  for  2  p.m., 
Dec.  12  in  tv  ch.  6  proceeding  (Gerico  Invest- 
ment Co.  [WITV]  Miami,  Fla.,  et  al.).  Action 
Nov.  26. 

Granted  motion  by  Shelby  County  Bcstg.  Co., 
Shelbyville,  Ind.,  continuance  of  dates  for  ex- 
change of  preliminary  drafts  of  technical  en- 
gineering exhibits,  for  the  exchange  of  direct 
cases,  and  for  further  prehearing  conference  to 
Dec.  30,  Jan.  15  and  Jan.  30,  1959,  respectively. 
Action  Nov.  28. 

By   Hearing    Examiner   Millard   F.    French  on 
December  1 

Upon  oral  request  by  Mid-America  Bcstrs. 
Inc.,  continued  hearing  from  4  p.m.,  Dec.  3  to 
9  a.m.,  Dec.  18,  in  matter  of  assignment  of  call 
letters  KOFY  to  Intercontinental  Bcstg.  Corp  for 
its  standard  station  at  San  Mateo,  Calif. 
By  Hearing  Examiner  J.  D.  Bond  on  December  1 

Continued  further  hearing  to  Dec.  22  in  pro- 
ceeding on  am  applications  of  Capitol  Bcstg.  Co., 
East  Lansing,  and  W.  A.  Pomeroy,  Tawas  City- 
East  Tawas,  both  Michigan. 

By  Hearing  Examiner  Basil  P.  Cooper  on 
December  1 

Evidentiary  hearing  will  be  resumed  on  Dec. 
8  in  proceeding  on  am  applications  of  The  Mon- 
ocacy  Bcstg.  Co.,  Gettysburg,  Pa.,  et  al. 
By  Hearing  Examiner  Thomas  H.  Donahue  on 
December  1 

Upon  oral  request  by  KEED  Inc.,  Eugene, 
Ore.,  continued  prehearing  conference  from  10 
am.,  Dec.  1,  to  2  p.m.,  on  that  date,  in  pro- 
ceeding on  its  application  and  that  of  Liberty 

Broadcasting 


Television  Inc.,  for  cps  for  new  tv  stations  to 
operate  on  ch.  9  in  Eugene. 

By  Commissioner  Robert  T.  Bartley  on 
November  28: 

Granted  petition  by  Standard  Bcstg.  Corp.  for 
extension  of  time  to  Dec.  12  to  file  opposition  to 
petition  to  enlarge  issues  by  Clifford  C.  Harris  in 
proceeding  on  their  applications  for  am  facilities 
in  Oswego,  N.  Y. 

Granted  petition  by  KISD  Inc.,  for  extension 
of  time  to  Dec.  10  to  file  petition  for  review  of 
Nov.  20  order  of  Chief  Hearing  Examiner  in 
proceeding  on  application  of  Sioux  Empire 
Bcstg.  Co.  (KIHO),  Sioux  Falls,  S.D.,  for  trans- 
fer of  control  from  James  A.  Saunders  to  William 
F.  Johns  Jr. 

By  Hearing  Examiner  Thomas  H.  Donahue  on 
on  December  1 

Granted  request  of  Broadcast  Bureau  for  ex- 
tension of  time  from  Nov.  24  to  Dec.  3  to  file 
proposed  findings  in  proceeding  on  am  applica- 
tions of  Denbigh  Bcstg.  Co.,  Denbigh,  Va.,  and 
Virginia  Beach  Bcstg.  Corp.  (WBOF),  Virginia 
Beach,  Va. 

By  Hearing  Examiner  Millard  French 
on  November  26 

Continued  date  for  exchanging  engineering 
exhibits  in  proceeding  on  am  applications  of 
Henderson  County  Bcstg.  Co.  (KBUD),  Athens, 
2nd,  University  Advertising  Co.,  Highland  Park, 
both  Tex.,  from  Nov.  28  to  Dec.  17. 

On  own  motion,  continued  without  date  hear- 
ing scheduled  for  Dec.  8  on  am  applications  of 
Graves  County  Bcstg.  Co.,  Providence,  and 
Muhlenburg  Bcstg.  Co.  (WNES),  Central  City, 
both  Kentucky. 

*uGlS?lted  Petition  by  The  Riverside  Church  in 
the  City  of  New  York,  to  reopen  record  in  pro- 
ceeding on  its  application  and  that  of  Hunting- 
t^n-Montauk  Bcstg.  Co.  for  fm  facilities  in  New 
York,  N.  Y.,  and  Huntington,  N.  Y.;  received  in 
evidence  "Riverside  Exhibit  I,"  and  record 
closed. 

By  Hearing  Examiner  Herbert  Sharfman 
on  November  26 

Scheduled  a  prehearing  conference  for  Dec 

18  on  fm  applications  of  Harvard  Radio  Bcstg. 
Co.  (WHRB-FM),  Cambridge,  and  WKOX  Inc., 
Framingham,  both  Massachusetts. 

By  Hearing  Examiner  Horace  Stern 
on  December  1 
Issued  answers  to  requests  for  findings  of  fact 
and  conclusions  of  law  in  Miami,  Fla.,  ch.  10 
proceeding. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  November  26 

Continued  hearing  to  Dec.  S  on  am  applications 
of  Standard  Bcstg.  Corp.,  and  Clifford  C.  Harris 
Oswego,  N.  Y. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  November  26 

Scheduled  prehearing  conference  for  Dec.  12 
on  am  applications  of  Russell  G.  Salter  Inc 
Dixon,  111.,  et  al. 

By  Commissioner  Robert  T.  Bartley 
on  November  25 
Granted  petition  by  Historyland  Radio  for  ex- 
tension of  time  to  Dec.  3  to  file  reply  exceotions 
in  proceeding  on  its  application  and  that  of 
Star  Bcstg.  Corp.,  for  am  facilities  in  Fredericks- 
burg, Va. 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Dec.  5  to  file  replies  to  peti- 
tion by  American  Broadcasting-Paramount 
Theatres  Inc.  (ABC)  for  rehearing  in  proceeding 
on  applications  of  Albuquerque  Bcstg.  Co. 
(KOB),  Albuquerque,  N.  M. 

By  Chief  Hearing  Examiner  James  D 
Cunningham  on  dates  shown 

Granted  motion  by  Northwest  Video  for  dis- 
missal without  prejudice  of  its  application  and 
retained  in  hearing  status  applications  of  Liberty 
Television  Inc.  and  KEED  Inc.,  all  for  cps  for 
new  tv  stations  to  operate  on  ch.  9  in  Eugene, 
Ore.  (Action  11/25). 

Continued  from  Nov.  28  to  Dec.  2  (at  9  a.m.) 
oral  argument  on  Motion  of  Livesay  Bcstg.  Co., 
to  defer  action  on  petitions  by  Prairie  Tele- 
vision Co.  and  Plains  Television  Corp.  for  in- 
tervention in  proceeding  on  applications  of 
Wabash  Valley  Bcstg.  Corp.  (WTHI-TV,  ch.  10), 
Terre  Haute,  Ind.,  for  renewal  of  license  and 
Livesay  for  cp  for  new  tv  station  to  operate  on 
ch.  10  in  Terre  Haute  (Action  11/26). 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  November  25 

Granted  motion  by  Broadcast  Bureau  for  ex- 
tension of  time  from  Nov.  19  to  Jan.  12,  1959  for 
filing  proposed  findings  and  conclusions,  to  Jan. 
21,  1959  for  filing  replies  thereto,  and  from  Nov. 

19  to  Dec.  1  for  filling  suggested  corrections  to 
the  transcript  in  proceeding  on  am  application 
of  Bay  Area  Electronic  Associates,  Santa  Rosa, 
Calif. 

By  Hearing  Examiner  Thomas  H.  Donahue 

on  November  25 
Granted    petition    by    Melody    Music  Inc. 
(WGMA),   Hollywood,  Fla.,  for  continuance  of 
hearing  from  Nov.  28  to  Jan.  5,  1959  in  proceed- 
ing on  its  am  application,  et  al. 

Removed  from  hearing  am  application  of  The 
KBR  Stations  Inc.,  Keene,  N.  H. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  November  25 
Continued  without  date  further  prehearing 
conference  in  proceeding  on  am  applications  of 
Kankakee  Daily  Journal  Co.  (WKAN),  Kanka- 
kee, 111.,  and  William  F.  Huffman  Radio  Inc. 
(WFHR),  Wisconsin  Rapids,  Wis.,  pending  Com- 
mission action  on  request  by  Broadcast  Bureau 


to  withdraw  its  opposition  to  petition  by  Kan- 
kakee for  reconsideration  and  grant  of  its  ap- 
plication without  hearing. 

By  Hearing  Examiner  J.  D.  Bond 
on  November  25 

Scheduled  hearing  for  Jan.  8,  1959  on  appli- 
cation of  KOOS  Inc.  (KOOS-TV),  Coos  Bay, 
Ore.,  to  change  from  ch.  16  to  ch.  11  and  Pacific 
Television  Inc.,  for  cp  for  new  tv  station  to  op- 
erate on  ch.  11  in  Coos  Bay. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  November  24 

Granted  motion  by  Broadcast  Bureau  and  set 
date  of  Dec.  8  for  submission  of  additional  in- 
formation by  Darwin  Bcstg.  Co.  in  show  cause 
proceeding  on  revocation  of  license  of  station 
KHCD  Clifton,  Ariz. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

On  own  motion,  ordered  that  oral  argument  is 
scheduled  for  9  a.m.,  Nov.  28  on  motion  by 
Livesay  Bcstg.  Co.,  to  defer  action  on  petitions  by 
Prairie  Television  Co.  and  Plains  Television 
Corp.,  for  intervention  in  proceeding  on  applica- 
tions of  Wabash  Valley  Bcstg.  Corp.  (WTHI-TV, 
ch.  10),  Terre  Haute,  Ind.,  for  renewal  of  license, 
and  Livesay  for  cp  for  new  tv  station  to  operate 
on  ch.  10  in  Terre  Haute.  Action  Nov.  15. 
By  Hearing  Examiner  H.  Gifford  Irion  on 
November  20 

Scheduled  prehearing  conference  for  Dec.  5 
on  applications  of  Frank  James  and  San  Mateo 
Bcstg.  Co.  for  fm  facilities  in  Redwood  City  and 
San  Mateo,  Calif. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  dates  shown 

Continued  hearing  from  Nov.  24  to  Dec.  10  on 
am  applications  of  James  W.  Miller,  Milford, 
Conn.,  et  al.  Action  Nov.  21. 

Scheduled  further  hearing  for  9:30  a.m.,  Dec.  1, 
on  am  application  of  County  Bcstg.  Co.,  Clarion, 
Pa.  Action  Nov.  24. 

By  Hearing  Examiner  Thomas  H.  Donahue  on 
November  24 

Dismissed  as  both  untimely  filed  and  moot  peti- 
tion by  Donner  Bcstg.  Co.,  Truckee.  Calif.,  for 
continuance  of  hearing  in  proceeding  on  its  am 
application,  et  al. 

Issued  order  following  pre-hearing  conference 
in  proceeding  on  am  applications  of  Donner 
Bcstg.  Co.,  Truckee,  Calif.,  et  al.,  and  scheduled 
further  prehearing  conference  for  Jan.  26  and 
hearing  for  Feb.  17,  1959. 

By  Hearing  Examiner  Millard  F.  French  on 
November  21 

Prehearing  conference  scheduled  for  10  a.m., 
Dec.  3,  is  continued  to  2  p.m.  on  the  same  date  on 
am  application  of  South  County  Bcstg.  Co.,  Wick- 
ford,  R.  I. 


UPCOMING 


December 

Dec.  8-12:  CBS  Films,  Inc.,  national  sales  meet- 
ing, Plaza  Hotel,  New  York. 

Dec.  13:  Connecticut  UPI  Broadcasters,  winter 
meeting,  Commodore  McDonough  Inn,  Middle- 
town. 

Dec.  15:  NAB,  Broadcasting  engineering  con- 
ference committee,  Mayflower  Hotel,  Wash- 
ington. 

Dec.  16:  NAB,  convention  committee,  NAB  head- 
quarters, Washington. 

Dec.  17:  NAB,  ad  hoc  committee  on  editorializ- 
ing, NAB  headquarters,  Washington. 

January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  16-17:  Mutual  Advertising  Agency  Network, 
quarterly  business  meeting  and  administra- 
tive workshop,  Plaza  Hotel,  New  York. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Claremore. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference,  Detroit. 

Jan.  28-29:  Georgia  Radio  &  Tv  Institute,  U.  of 
Georgia,  Henry  W.  Grady  School  of  Journal- 
ism, Athens. 

Jan.  29:  ANA,  annual  cooperative  advertising 
workshop,  Hotel  Pierre,  New  York. 

February 

Feb.  5-8:  High  Fidelity  Music  Show,  Shoreham 
Hotel,  Wnsnington. 

Feb.  8-14:  National  Advertising  Week. 

Feb.  17-20:  Audio  Engineering  Society,  annual 
Western  convention,  Hotel  Biltmore,  Los  An- 
geles. 

Feb.  24-25:  NAB,  conference  of  state  broadcaster 
association  presidents,  Shoreham  Hotel,  Wash- 
ington. 

March 

March  15-18:  NAB,  annual  convention,  Conrad 
Hilton  Hotel,  Chicago. 

March  15-19:  NAB,  broadcast  engineering  con- 
ference, Conrad  Hilton  Hotel,  Chicago. 

March  23-26:  IRE,  national  convention,  Wal- 
dorf-Astoria Hotel,  New  York. 

April 

April  6-9:  National  Premium  Buyers,  26th  an- 
nual exposition,  Navy  Pier,  Chicago. 

April  7:  Premium  Adv.  Assn.  of  America,  con- 
ference, Navy  Pier,  Chicago. 

December  8,  1958    •    Page  115 


This  is  the  kind  of  hold  our  station  has  on  people 


The  helping  hand  is  a  reality  here. 
A  true  cross-section  of  home-owning 
America,  the  roots  of  family  life  go  deep 
—  in  the  many  thriving  cities  and  on  the 
flourishing  farms.  Here  families  like  to 
cater  to  their  wants  through  friends  and 
neighbors. 

We  are  friends  and  neighbors.  The  vet- 
eran members  of  our  staff  are  solid  figures 
in  the  community,  active  in  church  and 
community  projects  — the  P.T.A.,  the 


whio-tv 

CBS 


channel 


Community  Chest,  Scouting.  Our  pro- 
gramming is  friendly,  too.  Lots  of  public 
service.  Help  on  community  problems.  No 
triple  spots. 

So  our  audience  loyalty  is  intense,  by 
every  measure.  As  you  consider  our 
quantity  story  (747,640  TV  homes  in  41 
counties  of  3  states)  never  forget  the  qual- 
itative one  .  . .  George  P.  Hollingbery  will 
show  you  a  realistic,  one-price  rate-card. 

JULY    PULSE  -  1  2  of  the  top  15  once-a-week  shows. 
FIRST  2  top  10  multi-weekly  shows  originate  in  our  studios. 


7 


day  ton, 
ohio 


ONE  OF 


AMERICA'S      GREAT     AREA  STATIONS 

Reaching  and  Holding  2,881,420  People 


MONDAY   MEMO    ■  ■■■■  • 

from  RODERICK  A.  MAYS,  owner-manager,  Mays  &  Co.,  and  president,  Western  States  Advertising  Agencies  Assn. 


if 


What  does  the  15%  really  mean  to  media? 


I 

i 


The  customer-seller  idea  has  come  to 
dominate  agency-media  relations  to  a 
point  where  the  two  may  be  losing  sight 
of  their  real  partnership.  This  is  a  work- 
ing relation  rooted  in  their  financial 
partnership  and  expressed  in  the  com- 
mission system. 

The  Western  States  Advertising 
Assn.  has  set  out  to  put  things  back  in 
perspective  in  its  current  Media  Rela- 
tions program.  The  subject  is  up  for 
primary  examination  as  the  association 
follows  its  major  objective  of  putting 
special  emphasis  on  basic  functional 
aspects  of  the  agency  business. 

A  recent  meeting  in  Los  Angeles  of 
the  WSAAA  consisted  of  a  Media  Re- 
lations Night,  in  which  a  panel  of  ad- 
vertising agency  and  media  executives 
discussed  the  key  role  of  the  advertising 
agency  in  building  media  business.  At 
the  conclusion  of  this  meeting  a  four- 
point  policy  was  outlined: 

(1)  Renewing  the  close  association 
with  media  which  has  marked  the  or- 
ganization's history;  (2)  requesting  op- 
portunities to  make  presentations  of  the 
agency  business  to  media  personnel; 
(3)  inviting  the  establishment  of  an 
Agency  Relations  Committee  by  each 
medium  to  work  with  members  of  the 
agencies'  media  groups,  and  (4)  giving 
leadership  to  the  formation  of  an  over- 
all media-agencies  program  to  explore 
and  develop  common  interests. 

The  response  to  these  proposals  was 
immediate  and  unanimous.  Major  media, 
speaking  through  their  associations  and 
on  their  own  behalf,  expressed  enthusi- 
astic support  of  the  entire  program. 
First  to  turn  its  expression  into  action 
was  the  Southern  California  Broad- 
casters Assn.,  which  within  24  hours 
following  the  meeting  issued  an  invita- 
tion for  the  agencies'  association  to 
make  its  first  media  presentation.  This 
was  done  at  a  well  attended  meeting  of 
radio  executives  in  Hollywood  on  Nov. 
20,  and  an  Agency  Relations  Commit- 
tee was  appointed  by  the  broadcasters 
to  work  with  the  WSAAA. 

It  is  the  opinion  of  our  association 
that  the  value  of  agencies  to  media 
should  not  be  taken  for  granted.  The 
agency  commission  system  would  not 
have  survived  and  grown,  spreading 
through  the  newer  media  of  radio  and 
television  far  more  predominantly  than 
the  older  medium  of  newspapers,  if  this 
were  not  an  empirically  successful  sys- 
tem, yielding  productive  benefits  to 
media,  agencies  and  advertisers.  But 
this  is  no  sign  that  the  agency  system 


and  its  basis  in  the  financial  relation- 
ship with  media  no  longer  need  selling. 

The  responsibility  for  such  selling 
belongs  to  the  advertising  agencies.  The 
need  for  it  goes  beyond  the  generaliza- 
tion that  any  good  and  continuing  thing 
should  go  on  being  sold.  Despite  the 
success  story  of  advertising  agencies  in 
the  distribution  economy  of  the  nation, 
there  are  chapters  being  written  in  that 
story  that  provide  less  than  glowing  ac- 
counts of  progress.  And  I  am  not  re- 
ferring merely  to  the  finger-pointing  of 
current  novels  and  the  generally  poor 
public-opinion  "image"  our  business  has 
been  acquiring.  I  am  referring  rather 
to  more  immediate  concerns: 

(1)  The  increasing  criticisms  in  the 
past  few  years  within  the  advertising  in- 
dustry of  the  commission  system; 

(2)  The  willingness  on  the  part  of 
some  individual  media  to  pay  commis- 
sions to  anyone  who  asks  for  them  if  he 
can  deliver  a  piece  of  business; 

(3)  The  noncommissionable  trade 
arrangement; 

(4)  The  non-commissionable  pro- 
gram package.  This  list  could  be  ex- 
tended, and  unfortunately  is. 

If  these  practices  don't  hurt  agencies 
much,  this  is  another  tribute  to  the  in- 
herent strength  of  the  agency  business. 
They  could  hurt  more  and  in  certain 
cases  do.  Certainly  they  provide  specif- 
ic reasons,  if  any  were  needed,  why  the 
whole  agency  industry  should  be  selling 
itself  to  media  to  a  greater  extent  than 
it  is  presently  doing.  They  also  offer 
basis  enough  for  the  presentations  of 
the  agency  business  and  the  selling  por- 
tion of  the  media  relations  activity  in 
which  our  association  is  engaged. 

The  value  of  advertising  agencies  to 
media  is  basically  the  same  as  their 
value  to  advertisers:  namely,  a  highly 
developed  creativity  in  the  area  of 
action-producing  communication.  In 
their  service  to  clients,  advertising  agen- 
cies are  "think  tanks"  for  getting  people 
to  do  things,  in  other  words,  for  more 
successful  marketing.  In  their  service 
to  media,  advertising  agencies  are  crea- 
tive to  a  varying  and  sometimes  critical 
degree  in  determining  what  is  to  be  ad- 
vertised and  why.  They  are  directly 
charged  with  the  responsibility  of  cre- 
ating the  physical  form  of  the  advertis- 
ing. On  the  correctness  of  their  creative 
application  on  these  points  rests  the  re- 
sults of  advertising,  by  which  the  con- 
tinued use  of  a  medium  stands  or  falls. 
With  media  dependent  on  the  cre- 
ativity of  advertising  agencies,  it  be- 


hooves them  to  do  all  they  can  to  see 
to  it  that  agencies  remain  in  good 
creative  health,  retaining,  developing 
and  attracting  to  the  business  the  best 
possible  talent. 

The  broadcast  media  have  been  born, 
have  grown  up,  and  in  the  case  of  radio 
attained  metamorphosis,  all  within  the 
framework  of  the  advertising  agency 
system.  The  degree  to  which  their  de- 
velopment has  been  shaped  by  this  sys- 
tem must  be  open  to  some  variety  of 
interpretation.  But  few  could  declare 
that  the  effect  has  not  been  considerable. 

If  this  much  has  happened  this  fast, 
what  does  the  future  hold?  Much  more, 
to  be  sure,  if  advertising  agencies  can 
grow  in  creative  capacity  with  the  media 
they  have  helped  to  nurture.  This  means 
money:  to  keep,  develop,  and  attract  the 
best  creative  brains  in  a  new,  very  un- 
usual, and  highly  critical  profession. 
Money?  For  all  the  discussion  that  has 
taken  place  recently  on  the  subject  of 
15%,  most  agency  studies  show  that  this 
traditional  commission  isn't  enough  and 
must  be  augmented  by  fees. 

Should  this  fact  be  of  interest  to 
media?  I  think  it  should,  if  media  want 
to  serve  their  own  interests  and  to  main- 
tain and  strengthen  their  traditional  re- 
lationship with  the  creative  nerve-cen- 
ters of  the  advertising  industry.  In  this 
most  dynamic  segment  of  our  highly 
dynamic  economy,  advertising  agencies 
can  produce  a  lot  more  for  advertisers, 
media  and  themselves  if  they  can  get 
media  to  recognize  their  worth  more 
fully,  and  to  act  accordingly. 

Roderick  A  . 
Mays,  graduate 
of  U.  of  Cali- 
fornia. Entered 
radio  as  an- 
nouncer, writer 
and  producer, 
first  at  stations 
in  San  Fran- 
cisco, then  in 
Los  Angeles 
including  CBS, 
Hollywood,  1937-41.  Established  Los 
Angeles  advertising  agency.  Mays  &  Co., 
in  1941;  has  handled  major  retail  and 
appliance  accounts  in  Southern  Califor- 
nia, including  Barker  Bros.,  Western- 
Holly,  General  Electric  Appliances, 
Philco  and  Kelvinator.  As  president  of 
Western  States  Advertising  Agencies 
Assn.,  has  inaugurated  media  relations 
activity  in  present  form. 


Broadcasting 


December  8,  1958    •    Page  117 


EDITORIAL 


Is  This  Army  Necessary? 

NO  responsible  broadcasters  or  broadcast  advertisers  will  object 
to  the  principle  behind  the  Federal  Trade  Commission's  in- 
tensified monitoring  of  radio  and  tv  commercials.  The  enlistment 
of  350  FTC  staff  members  in  a  radio-tv  monitoring  force  is  for 
a  commendable  purpose — to  drive  illegal  and  misleading  adver- 
tising off  the  air. 

But  the  creation  of  so  large  a  force  suggests  that  bad  advertising 
must  be  rampant.  It  isn't.  Indeed  the  quality  of  broadcast  adver- 
tising is  infinitely  better,  today  than  it  was  a  few  years  ago.  Bait 
and  switch  accounts,  which  were  widespread  in  the  early  days  of 
television,  are  virtually  non-existent  now.  The  extravagances  of 
pitch  advertising  have  almost  disappeared. 

The  350  FTC  monitors  will  find  little  on  the  air  that  needs 
correction.  The  danger  is,  of  course,  that  the  monitoring  force 
will  seek  to  justify  its  perpetuation  by  making  trouble  where  no 
trouble  is  deserved.  It  is  that  development  which  the  broadcast 
media  must  do  what  they  can  to  discourage. 

For  Posterity 

THERE  is  merit  in  the  project  formally  initiated  last  week  to 
raise  $10,000  in  seed  money  to  explore  ways  and  means  of 
establishing  a  Broadcasting  Hall  of  Fame. 

Originally  proposed  last  year  by  John  F.  Patt  of  WJR  Detroit, 
during  his  tenure  as  president  of  Broadcast  Pioneers,  the  initial 
move  is  being  made  under  NAB  auspices.  Appropriately,  Mr. 
Patt  is  chairman  of  the  advisory  committee. 

Broadcasting  is  one  of  the  phenomenons  of  this  century.  It  has 
become  part  of  our  way  of  life  to  a  greater  extent  than  perhaps 
any  other  development  of  the  era.  It  was  born,  nurtured  and 
developed  in  the  U.  S.  A.  It  deserves  the  recognition  that  would 
be  accorded  it  through  the  Hall  of  Fame-Museum-Library  project. 
And  it  should  be  undertaken  while  many  of  the  pioneers  who  con- 
tributed to  the  development  of  broadcasting  are  still  with  us,  and 
while  old  gear,  recordings,  scripts  and  other  invaluable  data  are 
still  available. 

Option  Time  Dilemma 

THE  FCC,  which  moves  from  crisis  to  crisis,  has  reached  the 
point  of  no  return  on  its  tv  network  study.  Between  now  and 
the  convening  of  Congress  in  January,  it  is  obliged  to  decide  how 
far  it  proposes  to  go  in  revising  existing  network  regulations,  with 
the  crucial  question  whether  option  time  is  or  is  not  to  be. 

The  punitive  Barrow  Network  Study  Report  of  October  1957 
held,  in  essence,  that  networks  are  essential  in  tv  broadcasting. 
But  it  concluded  that  option  time  is  not  essential,  despite  the 
unanimous  contention  of  networks,  affiliates  and  station  repre- 
sentatives that  without  guaranteed  clearances  no  network  could 
survive,  much  less  thrive. 

There  are  other  Barrow  recommendations  of  course — 37  of 
them.  The  most  onerous,  that  on  multiple  ownership  which  would 
have  cut  the  quota  to  three  vhf  stations  in  the  first  25  markets,  as 
against  five  anywhere,  was  to  all  intents  dealt  with  when  the  FCC 
last  July  approved  the  $20  million  transfer  of  the  WCAU  stations 
in  Philadelphia  to  CBS,  giving  it  its  fifth  owned  vhf  outlet. 

That  left  option  time,  among  all  the  others,  as  the  critical  issue. 
And  here  the  FCC's  dilemma  is  compounded.  The  Dept.  of 
Justice  has  already  concluded  in  an  unusual  departure  from  normal 
procedures,  that  option  time  (and  must  buys)  appear  to  constitute 
violations  of  the  antitrust  laws.  It  also  exacted  from  the  FCC  a 
commitment  that  it  have  an  opportunity  to  examine  the  FCC's 
proposed  findings  before  the  final  decision  is  issued. 

And  now,  as  reported  by  us  last  week,  the  FCC's  special  network 
study  staff  has  drafted  a  document  which,  instead  of  being  an 
objective  analysis  of  all  the  testimony  adduced  at  last  spring's  hear- 
ings on  the  Barrow  Report,  turns  out  to  be  a  partisan  opinion 
supporting  the  Barrow  findings  by  putting  into  the  FCC's  mouth 
words  that  summarily  would  eliminate  option  time  as  non-essential. 
It  dismisses  the  testimony  of  affiliates  and  representatives  as  preju- 
diced and  as  having  been  influenced  by  the  networks. 

Which  prompts  the  question:  Who's  running  the  FCC  anyway? 
It  is  not  for  the  Dept.  of  Justice  to  insinuate  itself  into  legislative 
proceedings.  Its  recourse  is  to  the  courts,  if  it  feels  that  the  anti- 
Page  118    •    December  8,  1958 


Drawn  for  BROADCASTING  by  Sid  Hlx 


".  .  .  and  what  type  of  show  do  you  prefer?" 


trust  laws  are  being  violated.  It  is  not  for  the  staff  attorneys  and 
economists  to  lead  the  FCC,  as  they  did  during  the  height  of  the 
New  Deal,  by  initiating  policy  through  clever  paper  work. 

The  responsibility  for  policy  under  the  law  originally  written 
31  years  ago  devolves  upon  the  members  of  the  FCC.  It  was 
because  Congress  thought  the  FCC  and  other  administrative 
agencies  had  become  pawns  of  the  executive  branch  that  the 
House  Oversight  Committee  avowedly  was  created.  That  it  went 
far  afield  into  headline  hunting  by  way  of  exposing  influence 
peddling  was  not  the  fault  of  the  House  leadership. 

The  FCC  must  assert  its  jurisdiction  if  it  is  to  fulfill  its  legislative 
duty.  It  cannot  ignore  the  unanimous  view  of  networks  and 
affiliates  that  option  time  is  essential.  That  is  not  to  say  that  the 
existing  segments  must  remain  inviolate.  Nor  can  it  accept  without 
challenge  the  Barrow-Justice-Staff  party  line.  It  must  assert  its 
independent  judgment  on  the  basis  of  all  the  testimony. 

The  next  formal  step  is  for  announcement  of  proposed  rule- 
making. But  before  that  happens,  the  FCC  is  committed  to  submit 
its  proposed  findings  to  the  Dept.  of  Justice — an  extraordinary 
procedure  probably  without  precedent  in  government.  Lest  there 
be  false  and  dangerous  conclusions  based  on  false  premises,  it 
would  only  be  fair  for  the  FCC  simultaneously  to  make  public 
the  document  it  submits  to  the  Dept.  of  Justice  so  that  the  public's 
best  interest  may  be  served  by  comments  and  rebuttal  from  all 
parties  in  interest. 

Ready  and  Able 

FRANK  BARTHOLOMEW,  president  of  United  Press  Inter- 
national, last  week  proposed  the  creation  of  a  reserve  corps 
of  war  correspondents  who  would  be  kept  informed  of  military 
developments  and  would  be  ready  for  assignment  in  case  of  action. 

The  proposal  makes  sense,  especially  for  broadcasting.  In  the 
unhappy  event  of  war,  it  would  be  radio  and  television  to  which 
the  people  would  turn  for  the  fastest  news  coverage. 

No  correspondent  can  provide  knowledgeable  coverage  of  mili- 
tary action  unless  he  has  an  adequate  education  in  military  prin- 
ciples and  techniques.  This  is  not  the  sort  of  education  that  can 
be  acquired  overnight. 

In  the  company  of  radio  and  television  newsmen  there  are 
many  who  have  had  personal  experience  in  war  and  so  already 
have  at  their  command  a  fund  of  basic  knowledge  about  military 
matters.  But  how  many,  we  wonder,  are  fully  informed  about 
modern  weapons  and  modern  tactics?  The  M-l  warfare  of  World 
War  II  or  Korea  is  obsolete. 

We  are  certain  that  broadcasting  would  be  glad  to  bear  the 
slight  expense  in  money  and  man-hours  that  would  be  involved 
in  the  creation  of  a  stand-by-corps  of  correspondents. 

Broadcasting 


Select  any  program  or  announcements  from  these 
Friendly  Group  stations— wstv-tv,  wboy-tv  or 
kode-tv  on  a  13-week  budget— and  our  exclusive 
"Shopper-Topper"  merchandising  service  is  yours 
at  no  extra  cost  in  the  important  Steubenville- 
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kets. In  these  three  rich  markets— with  combined 
food  sales  of  $167,562,000-only  these  stations  of- 
fer advertisers  this  unique  merchandising  support. 
Find  out  today  how  "Shopper-Topper"  can  move 
the  goods  for  you. 


The  Shopper-Topper*  Merchandising  Plan  guarantees: 

•  in-store  displays,  placement  of  point-of-sale  material,  shelf 
stocking,  checks  on  prices,  exposure  and  activity  of  major 
competitors,  obtaining  comments  from  stores— in  170  high- 
volume  supermarkets 

•  merchandising  activity  report  every  13  weeks  to  advertis- 
ers and  agencies 

•  complete  direct  mail  service 

•  product  highlighting  on  popular  local  shows,  including  live 
demonstration 

For  more  detaib  ask  for  our  new  "Shopper-Topper"  brochure 


WSTV-TV 

CHANNEL  9  »  STEUBENVILLE-WHEELING  »  CBS-ABC 


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CHANNEL  12  •  CLARKSBURG,  W.  VA.  »  NBC 


KODE-TV 


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Members  of  The  Friendly  Group  Represented  by  Avery-Knodel,  Inc. 


Rod  Gibson,  Nat'l  Sis.  Mgr.   .    52  Vanderbilt  Ave.,  New  York  •  211  Smithfield  St.,  Pittsburgh.  •  *Copyright  applied  for 


FS4R 


DECEMBER  15,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Radio:  the  energy  that  stirred  industrial  Pittsburgh's  heart  Page  27 

Newest  agency  merger  puts  $30  million  billings  under  one  roof  Page  29 

Coffee  breaks  that  break  you  up  send  Wilkins'  sales  zooming  Page  32 

20th  Century-Fox's  $15  million  change-of-heart  in  favor  of  tv  Page  46 


Edward  Petry  &  Co.,  Inc 


NEW  YORK  •  CHICAGO  •  ATLANTA  •  BOSTON  •  DALLAS  •  DETROIT  •  LOS  ANGELES  •  SAN  FRANCISCO  •  ST.  LOUIS 


50,000  watts 
1130  kc. 


Your 
'59 
Budget 
will 

GO 
Farther 

on 

W-CAR 

Lowest  Cost 
Per  Thousand 
in  Detroit  Area 


roadcasting 


DETROIT 


In  the  Home 

of  the  Automobile  .  .  . 

Where  advertising  people 

....  know  their  Market,  and 

....  know  their  Media 

....  along  with  their  Motor  Cars 

A  top  national  agency's 
own  1958  private  survey 
disclosed 


W-CAR  carrying  more 
Automobile  Advertising 
-regional,  national  and  dealers— 
than  any  other 

Detroit  Area  station 

*  *  * 

Detroit  Sells  Cars-and  Buys  W-CAR! 
W-CAR-Detroit ...  50.000  ^t,s  1130 


- 


! 


RUSS  VAN  DYKE'S  news  PAUL  RHOADES  reports  MARY  JANE  CHINN  A L  COUPPEE,  high-  WIN  DOUGLASS  reports  BILL  RILEY,  veteran  air 
ratings  are  high  as  50.8  the  news,  sells  the  leads  the  Iowa  fashion  rated,  highly  regarded  the  sports,  sells  the  salesman,  leading  TV 
ARB.  viewer.  parade.  sportscaster.  goods.  personality. 


RON  SHOOP  covers  the  DON  SOLIDAY  knows  GORDON  GAIWMACK,  WALT  RENO,  man  in  BILL  JOHNSON,  news  TED  HAZARD  sells  so 
sports  beat;  good  the  news;  does  a  great  newspaper  columnist,  motion,  salesman  ex-  reporter,  able  air  sales-  nard  because  he's  so 
salesman.  job  as  m.c.  newscaster.  traordinary,  man.  believable. 


THIS  IS  TELEVISION  IN  DES  MOINES 

Iowa's  lively  center  of  business  activity 

ON  CAMERA!  That's  the  way  this  "know-how,  go-now"  station  keeps  pace  with  all  that's  going  on  now  in 
Des  Moines.  "Now"  television  .  .  .  "this  minute"  television  .  .  .  spontaneous  .  . .  vital  .  . .  television  that  domi- 
nates this  big-money,  free-spending  market. 

THE  ENTHUSIASM  FOR  KRNT-TV's  "MAN  ALIVE!"  PROGRAMMING  creates  enthusiasm  for  adver- 
tised products  .  .  .  generates  buying  excitement  that  shows  up  on  the  cash  register.  Buy  the  station  survey- 
proven  most  people  watch  most  .  .  .  the  station  far  more  people  depend  on  for  accurate  news  . . .  the  station 
with  the  most  believable  personalities,  according  to  Central  Surveys,  Inc. 

YOUR  CAMPAIGN  IS  LIVE  .  .  .  LIVELIER  .  .  .  LIVELIEST  .  .  .  sure  of 
success  when  you  place  it  on  KRNT-TV,  CBS-affiliated  to  give  viewers  an 
_  |   eyefu|  ...  so  ably  represented  by  Katz.  Complete  program  listings  every 

I   month  in  SRDS. 


THE  DES  MOINES 
TELEVISION  MARKET: 

KRNT-TV  effectively  covers  41  of  the 
richest  counties  in  Iowa  with  324,000 
homes,  88.4%  of  them  with  one  or 
more  TV  sets.  Retail  sales  $1,229,- 
064,000.  Facts  compiled  from  Televi- 
sion Magazine  Market  Data,  1958, 
and  Survey  of  Buying  Power,  1958. 


You've  Got  A  Live  One  When  You  Buy 

KRNTjTV 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


all  three 


in 


NIELSEN 

PULSE 

ARB 


KRLD-TV  IS  FIRST 

FIRST  IN  AUDIENCE:  ARB's  latest  Dallas  -  Forr  Worth  report  shows  KRLD-TV 
dominating  in  audience  share  from  sign-on  to  sign-off,  with  27.2%  more 
viewers  than  the  second  station,  48.1%  more  than  the  third,  and  134% 
more  than  the  fourth. 

FIRST  IN  POPULARITY:  1 5  of  the  18  top  once-a-week  shows  in  the  latest 
Dallas  Telepulse  are  on  KRLD-TV,  and  seven  of  the  top  ten  multi-weekly  shows. 

FIRST  IN  ITS  AREA  OF  COVERAGE:  Nielsen  Coverage  Service  No.  3  shows 
KRLD-TV  with  its  low  channel,  maximum  power,  and  tremendous  tower  has 
an  area  of  coverage  larger  than  any  other  station  in  the  southern  United  States. 


... 


Bronham  Company,  Exclusive  Representative. 


S      TIMES      HERALD  STATIONS 


O/wmd  4JVcMm 

MAXIMUM  POWER 


JOHN  W.  RUNYON 
Chairman  of  the  Board 


CLYDE  W.  REMBERT 
President 


Page  4    •    December  15,  1958 


Broadcasting 


closed  circuit 


TOTAL  TRADING  •  It  looks  like  com- 
plete changeover  in  Providence,  R.  I.,  tele- 
vision station  ownership,  if  present  pur- 
chase plans  go  through.  In  addition  to 
Zeckendorf-Mullins  purchase  of  Outlet  Co. 
and  its  WJAR-AM-TV  (see  page  64),  ne- 
gotiations reportedly  near  completion  for 
Capital  Cities  Television  Corp.  to  acquire 
WPRO-AM-FM-TV  from  Cherry  &  Webb 
Broadcasting  for  estimated  $6  million. 
Capital  Cities  owns  WROW  and  WTEN 
(TV)  Albany,  N.  Y.,  WCDC  (TV)  Adams, 
Mass.,  and  WTVD  (TV)  Durham,  N.  C. 
William  S.  Cherry  of  Cherry  &  Webb  is 
principal  owner  of  WDBO-AM-TV  Orlan- 
do, Fla.  WPRO-TV  (ch.  12)  and  WJAR- 
TV  (ch.  10)  are  only  tv  stations  on  air  in 
Providence.  WPRO  is  on  630  kc  with  5 
kw,  WJAR  on  920  kc  with  5  kw. 

• 

Look  for  build-up  of  attack  against 
current  FCC  policy  requiring  stations  that 
editorialize  to  "affirmatively"  seek  out 
expressions  of  opposing  views.  This  re- 
quirement, leading  broadcasters  say,  makes 
consistent  editorializing  almost  impossible. 
At  meeting  of  NAB  editorializing  com- 
mittee in  Washington  this  week,  there'll 
be  serious  talk  about  how*  to  get  FCC  to 
adopt  more  realistic  policy. 

• 

OPTION  TIME  •  FCC  had  another  go- 
round  Monday  (Dec.  8)  on  option  time, 
instructed  staff  to  draft  proposed  findings 
saying  option  time  necessary  for  efficient 
networking.  First  draft,  which  caused 
furore  [Government,  Dec.  1],  had  net- 
working essential  to  tv,  but  option  time  not 
required.  Staff  was  told  to  return  with  final 
document  before  end  of  year,  probably  last 
day.  There  is  also  move  to  have  proposed 
findings  issued  publicly  to  permit  rebuttal 
by  networks,  Justice  Dept.,  and  other  in- 
terested parties. 

• 

Because  FCC  majority  (five  of  seven 
commissioners)  maintains  option  time  is 
"reasonably  necessary"  in  proper  conduct 
of  networking,  it  can't  be  assumed  present 
option  hours  are  sacrosanct.  There  might 
very  well  be  some  changes  proposed. 
Understood  Commission  told  staff  to  re- 
duce option  hours  from  present  three 
hours  in  each  of  four  segments  of  broad- 
cast day  to  not  more  than  two  and  a  half 
hours  in  each  segment.  Will  half -hour  re- 
duction in  option  time  meet  Justice  Dept. 
complaint  that  option  time  may  be  per  se 
antitrust  violation?  That's  good  question. 
It's  pointed  out,  FCC  has  responsibility 
for  determining  public  interest,  and  can 
still  approve  principle  of  option  hours 
even  if  Justice  lawyers  don't  like  it. 
• 

EMPIRE  BUILDING  •  How  big  is  big  in 
film  tv?  Independent  Television  Corp., 
film  house  that  Jack  Wrather  built,  re- 
portedly has  following  in  the  works  for 


next  fall:  syndication  of  some  seven  new 
film  series,  another  two  off  network  first 
run  series  (all  of  which  represent  mini- 
mum of  $8.5  million  investment);  and  as 
many  as  8-10  pilots  for  network  sale  or 
syndication,  representing  $3  million-plus 
investment.  It's  known  ITC  aims  to  become 
colossus  in  tv,  with  film  essential  to  plan. 
• 

Members  of  President  Eisenhower's  re- 
cently appointed  Special  Advisory  Com- 
mittee on  Telecommunications  last  Wednes- 
day called  on  House  Commerce  Committee 
Chairman  Oren  Harris  to  get  his  views  on 
overall  spectrum  problem.  It's  understood 
Mr.  Harris  advised  group  that  sentiment 
on  his  committee  favors  creation  of  joint 
congressional  committee  on  spectrum 
utilization  and  allocations,  with  considera- 
tion likely  early  in  next  session. 

• 

HILL  ACTION  •  Although  upcoming  re- 
port of  Legislative  Oversight  Subcommittee 
will  recommend  several  changes  in  Com- 
munications Act,  it  will  not  go  so  far  as  to 
recommend  drastic  changes  in  FCC  physi- 
cal structure.  However,  "ripper"  legisla- 
tion may  be  forthcoming  elsewhere.  Sen- 
ate Commerce  Committee  had  measure 
drafted,  but  never  introduced,  last  winter 
[Government,  March  17]  slated  to  re- 
ceive serious  consideration  during  86th 
Congress.  "We've  just  got  to  have  some 
kind  of  bill  on  these  commissions  [FCC  as 
well  as  others],"  Senator  Magnuson,  Com- 
merce Committee  chairman  who  ordered 
bill  drafted,  has  said  privately. 

• 

In  addition,  at  least  one  other  Demo- 
cratic senator  re-elected  in  November  re- 
portedly is  considering  bill  abolishing  FCC, 
and  member  of  Oversight  Subcommittee 
stated  he  leans  heavily  toward  idea  of 
communications  administrator  and  three- 
man  court  of  appeals.  Congressman  said, 
however,  he  has  no  plans  at  this  time  to 
introduce  legislation  along  this  line.  Legis- 
lation planned  would  eliminate  loopholes 
on  ex  parte  contacts  with  commissioners. 
• 

YES  AND  MAYBE  •  Tallying  results  to 
date,  CBS  Radio  officials  estimate  that  1 30 
of  their  200  affiliates,  representing  70%  of 
network  rate  card,  have  signified  they'll  go 
along  with  new  Program  Consolidation 
Plan  [Lead  Story,  Nov.  3],  set  to  start 
Jan.  5.  Minimum  target:  85%.  They  say 
they've  received  only  two  cancellations 
thus  far:  WJR  Detroit  and  WSAN  Allen- 
town,  Pa.  (see  page  71).  In  addition  they 
report  30  requests  for  new  affiliations,  in- 
cluding bids  by  two  50  kw  outlets,  have 
come  in  since  PCP  was  announced. 
• 

But  critics  of  PCP  take  less  rosy  view. 
It's  reported  some  affiliates  (12  to  15, 
in  some  estimates)  who  don't  like  it  plan 
"passive  resistance" — that  is,  sit  still  and 


neither  sign  new  PCP  contract  nor  cancel 
current  affiliation.  This,  they  figure,  will 
toss  ball  to  CBS,  giving  it  option  of  taking 
cancellation  action  itself  or  doing  nothing 
and  continuing  station  payments  to  them. 
Since  current  contracts  are  cancellable  on 
six  months'  notice  by  either  party,  even 
cancellation  presumably  would  require 
network  to  continue  payments  for  that 
length  of  time — /'/  stations  held  network 
to  letter  of  contract — despite  fact  that 
PCP  substitutes  programs  for  money  as 
basic  means  of  compensation. 

• 

Meanwhile,  back  at  CBS  Radio,  there's 
good  news  for  staff  people  who've  been 
wondering  what  PCP  will  mean  to  their 
jobs.  Latest  word,  from  authoritative 
sources,  is  that  about  10  staffers  will  be 
affected — and  most  of  them  will  be  ab- 
sorbed in  television  and  other  CBS  di- 
visions over  period  of  few  months  after 
PCP  starts  Jan.  5.  People  being  let  go 
are  virtually  all  in  production  and  talent 
area,  it's  understood,  and  as  free-lancers 
also  have  ins  elsewhere.  It's  now  prac- 
tically certain,  they  say,  that  overall  CBS 
Radio  Div.  will  wind  up  with  more  em- 
ployes than  before,  result  of  local  program 
additions  at  CBS-owned  radio  stations. 
• 

SHORT  HOLIDAYS  •  Because  of  work- 
load, FCC  won't  recess  this  year  over 
Christmas-New  Year's  weeks.  Next  regular 
Wednesday  meeting  will  be  held  Tuesday, 
Dec.  23,  with  holiday  to  extend  to  Mon- 
day, Dec.  29.  Pre-New  Year's  meeting 
will  be  held  Tuesday,  Dec.  30,  but  FCC 
will  work  last  day  of  year  and  return  on 
Friday,  Jan.  2. 

• 

Increasing  demands  by  stations  for  tele- 
phone beeper  feeds  from  outlets  in  area 
where  major  disaster  story  erupts  is  caus- 
ing consternation.  Local  newsrooms  want 
to  cooperate  but  naturally  are  under  pres- 
sure to  handle  their  own  news  assign- 
ments. Most  recent  example  was  Chicago 
school  fire  past  fortnight  when  most  all 
stations  there  were  besieged  for  beeper  re- 
ports from  scores  of  other  midwestern 
stations.  (CBS'  WBBM  and  WGN  alone 
supplied  feeds  to  25-40  stations.)  Many 
requests  were  pegged  on  network  affilia- 
tion grounds.  One  solution:  possible  tape 
operation  for  feeding  reports,  felt  not  to 
be  too  prohibitive  costwise. 

• 

SPORTING  CHANCE  •  Colgate-Palm- 
olive Co.,  New  York,  is  reported  ready  for 
renewal  of  its  two  five-minute,  across-the- 
board  sports  programs  with  Bill  Stern  on 
Mutual  during  early-morning  hours  for  In- 
stant Shave,  with  C-P  officials  crediting 
Mutual  sportscasts  primarily  for  20%  in* 
crease  in  sales  in  1958  for  Instant  Shave. 
Renewed  campaign  through  John  W.  Shaw 
Adv.,  Chicago,  to  begin  Jan.  4,  1959. 


December  15,  1958    »    Page  5 


Broadcasting 


Chuck  Bergeson 

Genial  Host  of  WJBK-TV's 

"Ladies'  Day" 

On  the  air  continuously  for  over  8  years  and  the  only  show  of  its  kind 
in  Detroit,  Chuck  Bergeson's  "Ladies'  Day" 
(Monday  thru  Friday,  1:00-1:30  P.M.  is  a  consistent  daytime  favorite 
in  the  1,900,000  TV  homes  served  by  WJBK-TV. 
Celebrities  ask  to  appear  on  "Ladies'  Day,"  and  women's  clubs 
book  months  in  advance  to  join  the  fun  in  person.  More  than 
200,000  women  have  participated  in  the  studio  audiences  during 
the  program's  2,080  consecutive  telecasts  since  1950. 


One  in  a  series  of  local  personalities  and  features, 
complementing  the  fine  CBS  program  lineup,  that  make 
WJBK-TV  a  vital  force  in  Detroit. 

WJBK-TV 


CHANNEL 


DETROIT 


1  00,000  watts,  1 ,057-ft.  tower     •     Basic  CBS 
Full  color  facilities 


Represented  by  THE  KATZ  AGENCY,  INC. 


STORER  NATIONAL  SALES  OFFICES:  625  Madison,  New  York  22,  N.  Y.:  230  N.  Michigan,  Chicago  1 ,  III.;  1 1 1  Sutter,  San  Francisco,  Cal. 


THE  WEEK  IN  BRIEF 


Radio  Serves  a  City — Pittsburgh's  United  Fund  feared  worst 
in  1958  fund  drive  in  view  of  bad  slump  this  summer,  but  13 
Allegheny  County  radio  stations  join  forces  in  defiance  of 
bitter  intra-media  rivalry  and  helped  push  campaign  over 
top.  Page  27. 

New  Year's  Resolution — Geyer  and  Morey,  Humm  &  War- 
wick together  plan  billing  excess  of  $30  million  in  1959,  $9 
million  in  broadcast  media,  as  merger  is  announced.  Page  29. 

More  on  Midget  Motorcars — Volkswagen's  agency  is 
cramped  by  size  of  car  (account),  gives  it  up,  as  Renault's 
agency  steps  on  broadcast  accelerator.  Page  30. 

McCann-Erickson  Beckons  Weaver — Former  NBC  Chair- 
man Pat  Weaver  is  near  agreement  with  agency  to  act  as 
television  consultant.  At  the  agency,  he'd  work  with  Clyne, 
McAvity  and  Haight.  Page  3 1 . 

Fido's  Freudian  Frustrations — Rival  Dog  Foods  is  respon- 
sible for  psychiatry  going  to  the  dogs.  That  is,  advertiser 
offers  humorous  commercial  on  the  plight  of  modern-day 
canines  who  become  inhibited  by  lack  of  exercise  and  turn 
to  the  couch  for  a  probe  of  the  sub-conscious.  Page  31. 

They're  Wild  About 
Wilkins  —  Coffee  firm, 
which  has  fractured 
funny-bones  of  Wash- 
ington tv  audience  with 
71/4-second  commer- 
cials featuring  a  pair  of 
"muppets"  named  Wil- 
kins &  Wontkins,  now 
puts  the  two  characters 
to  work  as  premiums — 
and  off-the-air  salesmen 
— by  viewer  demand. 
Page  32. 


HERO 


VILLAIN 


Faulty  Use  of  Ratings — K&E's  Sherak  sounds  alarm  bell, 
gives  advice  and  points  up  pitfalls;  Adam  Young  criticizes 
buying  by  "emotion"  rather  than  by  statistics.  Page  42. 

If  You  Can't  Lick  'Em,  Etc. — 20th  Century-Fox  reverses  itself 
after  seven  months,  stakes  $15  million  production  bankroll 
on  "most  extensive  tv  production  program"  yet  undertaken 
by  major  film  company.  Page  46. 

ITC  Rounds  Out  Sales  Units — DuBois  and  Frieberg  receive 
new  executive  posts;  regional  sales  division  created,  and 
Blumberg,  Russell  promoted  at  film  firm.  Page  46. 

CBS  Films  Split  in  Two — Production,  headed  by  Harris,  and 
business  under  Digges,  are  set  up  as  separate  units  to  spread 
workload  under  "broad  expansion  plans."  Shakespeare  suc- 
ceeds Digges  as  manager  of  WCBS-TV  New  York.  Page  50. 

Tough  Treatment  Promised — Legislative  Oversight  report 
considered  by  committee.  Definitely  approved:  stiff  penalties 
for  ex  parte  contacts,  no  more  honorariums,  criticism  of 
FCC  on  patent-antitrust  matters  and  other  points,  code  of 
ethics,  change  in  selection  of  chairman  (although  just  how  is 
undecided).  Page  52. 

FCC  Sets  Aside  Seattle  Ch.  7  Grant — Commission  revokes 
ch.  7  grant  to  KIRO  because  Comr.  T.A.M.  Craven  didn't 
hear  oral  argument — same  reason  appeals  court  remanded 
Indianapolis  ch.  13  grant.  Oral  arguments  set  for  Seattle  case 
Jan.  30  and  for  Indianapolis  case  Jan.  23.  Page  54. 


Philadelphia-Cleveland  Swap — U.S.  Supreme  Court  hears 
arguments  on  Justice  Dept.'s  right  to  bring  antitrust  suit 
against  RCA-NBC  over  1955  exchange  of  stations.  Solicitor 
General  warns  FCC  not  responsible  for  determining  Sherman 
Act  violations,  whereas  RCA-NBC  contends  FCC's  approval 
bars  government  from  suing  on  same  matters.  Page  58. 

AFTRA'S  'Final'  Offer — American  Federation  of  Television 
&  Radio  Artists  makes  what  it  considers  its  "final  package" 
proposal  for  a  new  contract  with  networks.  Page  60. 

ASCAP  Rates  Head  for  Court — All-industry  radio  com- 
mittee votes  unanimously  to  ask  court  to  fix  reasonable  fees 
as  a  result  of  break  in  negotiations  for  new  contracts.  Page  63. 

Providence  Puzzle — It  deepens  as  Broadway  producer 
Roger  Stevens  vanishes  from  combine  buying  Outlet  Co.  and 
William  Zeckendorf's  Webb  &  Knapp  and  broadcaster  John 
C.  Mullins  are  remaining  principals.  Confirmed:  Zecken- 
dorf-Mullins  to  expand  broadcast  investments.  Page  64. 

CBS-TV  Goes  to  'Minimum  Buys' — Must-buy  policy  to  be 
dropped  March  1,  replaced  by  new  requirement  that  adver- 
tiser buy  equivalent  of  80%  of  network  rate  card  at  night, 
75%  in  daytime,  or  be  subject  to  bumping  if  another  adver- 
tiser wants  the  time  and  does  meet  those  minimum  standards. 
Page  71. 

CBS  Radio  Loses  Two — KTUL  Tulsa,  Okla.,  severs  25-year 
tie,  claiming  no  network  is  doing  proper  programming  job. 
WSAN  Allentown,  Pa.,  goes  to  NBC  in  move  attributed  to 
unhappiness  with  CBS  Radio's  Program  Consolidation  Plan. 
Page  71. 

It's  a  Good  Radio  Year — Audiences  rising  in  many  spots 
but  there  are  plenty  of  operating  problems,  NAB  Am  Com- 
mittee members  indicate.  Delay  in  filing  of  replies  on  re- 
vision of  FCC  license  forms  is  urged;  NAB  ban  on  liquor 
advertising  endorsed.  Page  74. 

Fair  Trial  Asked  in  Florida — Broadcasters  want  State  Su- 
preme Court  to  see  demonstration  of  modern  electronic 
reporting  in  courtrooms.  Court  upholds  contempt  convictions 
of  two  Miami  tv  cameramen  who  shot  film  in  courthouse 
corridor.  Page  75. 

Cagey  Quarry — You  can't  stalk  the  "Good 
Music"  audience  with  a  slide  rule,  Joe  Gans 
found  out.  Nevertheless,  the  New  York 
agency  head,  who  deals  only  in  broadcast 
media,  has  been  making  impressive  catches 
with  his  "response  advertising"  campaigns. 
Mr.  Gans  sounds  the  call  for  a  better- 
organized  hunt  in  Monday  Memo.  Page  93. 

DEPARTMENTS 


MR.  GANS 


ADVERTISERS  &  AGENCIES  ...  29 

AT  DEADLINE    9 

AWARDS    76 

CHANGING  HANDS    68 

CLOSED  CIRCUIT    5 

COLORCASTING    36 

EDITORIALS    94 

FILM    46 

FOR  THE  RECORD   82 

GOVERNMENT    52 

IN  REVIEW    24 

INTERNATIONAL    77 

LEAD  STORY    27 

MANUFACTURING    69 

MONDAY  MEMO    93 

NETWORKS    71 

OPEN  MIKE    16 


OUR  RESPECTS    18 

PEOPLE    78 

PERSONNEL  RELATIONS    60 

PROFESSIONAL  SERVICES    73 

PROGRAMS  &  PROMOTIONS..  80 

PROGRAM  SERVICES    63 

RATINGS    35 

STATIONS    64 

TRADE  ASSNS   74 

UPCOMING    91 


111 


Broadcasting 


December  75,  1958     •    Page  7 


*^5k  o»  CONFIDENCE 
for  Radio  WOW°^! 


3,000  families  voted  at  the  Nebraska 
State  Fair  —  It  was  a  clean  sweep  for 
Radio  WOW! 


X 


X 


X 


Most  Popular  Newscaster 

Ray  Clark  and  Merrill  Workhoven.  These 
two  WOW  stars  polled  59%  of  total  vote 
...  ran  1  -  2! 


Most  Popular  Disc  Jockey 

Joe  Martin  of  Breakfast  Bandstand,  of 
course!  WOW  disc  jockeys  got  40.6%  of 
the  total  vote. 


Favorite  Farm  Service  Broadcasters 

WOW  men  by  a  country  mile! 


X 


X 


For  Radio  —  32%  of  adults  said  Radio 
helps  most  in  day-to-day  farm  operation 
—  away  ahead  of  television,  newspapers, 
farm  magazines  and  newspapers. 


For  WOW  —  If  only  one  of  all  leading 
stations  listed  could  stay  on-the-air,  36% 
would  choose  WOW!  This  proves  believ- 
ability  .  .  .  and  listener  loyalty! 


.  


A  summary  of  the  complete  vote  is 
now  available  for  Agencies  and  Clients. 
Write  Bill  Wiseman,  Sales  Manager, 
Regional  Radio  WOW,  Omaha,  Nebr. 


REGIONAL  RADIO  WOW 


CBS 
AFFILIATE 


FRANK  P.  FOGARTY,  Vice  President  and  General  Manager 
BILL  WISEMAN,  Sales  Manager 

JOHN  BLAIR  &  COMPANY,  Representatives 


WOW  and  WOW-TV,  OMAHA    •    KPHO  and  KPHO-TV,  PHOENIX 
WHEN  and  WHEN-TV,  SYRACUSE    •    KCMO  and  KCMO-TV,  KANSAS  CITY 

KRMG,  TULSA,  OKLAHOMA 
Meredith  Stations  are  affiliated  with  Better  Homes  and  Gardens  and  Successful  Farming  Magazines 


Page  8 


December  15,  1958 


Broadcasting 


at  deadline 


FCC  SWITCHES  STAND  ON  CLEARS 


FCC  has  taken  radically  new  approach 
to  aged  clear  channel  issue  by  instructing 
staff  to  prepare  proposed  reclassifications 
of  all  24  1-A  clears  to  1-B  status,  retaining 
maximum  power  at  50,000  w. 

At  special  meeting  Thursday,  FCC  turned 
thumbs  down  on  so-called  "super-power" 
(increase  of  limit  from  50  kw  to  750  kw) 
and  reversed  its  previous  proposal  whereby 
12  of  present  1-A  clears  would  be  dupli- 
cated with  remaining  12  (independently- 
owned)  to  retain  fully  clear  status,  but 
with  higher  power  held  in  abeyance. 

Specifically,  staff  was  told  to  be  ready  in 
about  month  with  plan  whereby  all  1-A's 
would  be  duplicated  by  stations  plotted  at 
specific  locations  to  assure  continued  sky- 
wave  service.  Suppressing  action  came  after 
FCC  lawyers  agreed  there  was  merit  to 
contentions  of  Clear  Channel  Broadcasting 
Service,  networks  and  other  who  would 
have  been  reduced  to  1-B  under  50-50 
split,  that  they  were  discriminated  against 
and  decision  probably  would  be  reversed 
by  courts. 

Previous  proposed  ruling  was  issued  last 
April  [Lead  Story.  April  21]. 


Wilson  Says  FCC  Lacks  Power 
To  Accept  New  Ch.  10  Applicants 

L.  B.  Wilson  Inc.,  applicant  in  Miami 
ch.  10  case,  in  filing  with  FCC  Friday 
sharply  criticized  petition  filed  week  before 
by  Elzey  Roberts,  former  stockholder  in 
KXOK  and  KWK-AM-TV  St.  Louis,  ask- 
ing that  new  parties  be  permitted  to  file 
for  ch.  10  if  license  held  by  National  Air- 
lines is  revoked.  [At  Deadline,  Dec.  8]. 

Wilson  Inc.  called  Roberts  proposal 
"violation  of  rules"  and  "attempt  to  subvert 
the  orderly  administrative  processes  of  the 
FCC."  FCC  is  without  power  to  act  on 
Roberts  request,  Wilson  said,  because 
present  applications  are  being  considered 
by  U.S.  Court  of  Appeals  for  District  of 
Columbia.  Proceeding  being  held  by  FCC, 
Wilson  said,  is  only  on  four  "limited"  is- 
sues, while  basic  issues  are  still  before 
court.  Wilson  called  Roberts  proposal  "rad- 
ical," and  said  that  to  extent  case  is  under 
judgment  by  court,  any  "interference" 
would  be  "unwarranted  diversion"  of  court. 

Roberts  proposal,  Wilson  said,  is  con- 
trary to  FCC's  rules  providing  cutoff  dates 
for  applications.  Wilson  added  that  prin- 
cipal thing  before  court  is  whether  court 
will  announce  principles  of  law  to  be  used 
by  FCC  to  set  aside  grant  to  National 
Airlines  subsidiary.  Wilson  Inc.  said  it  also 
"should  be  mentioned"  that  Roberts  is 
"guilty  of  laches"   (undue  delay). 


In  its  rulemaking  last  spring,  FCC  pro- 
posed following: 

•  Five  Class  1-A  channels  would  have 
second  50  kw  station  assigned  at  specified 
western  areas. 

•  All  12  of  Class  1-A  channels  would  be 
opened  for  full-time  Class  II  stations. 

Five  clear  channel  frequencies  were 
listed  for  50  kw  duplication  as  follows: 

660  kc  (WRCA  New  York),  in  Mon- 
tana. 

770  kc  (WABC  New  York),  at  western 
state  to  be  determined.  This  involves  17- 
year-old  KOB  Albuquerque,   N.M.,  case. 

880  kc  (WCBS  New  York),  in  Wy- 
oming. 

1100  kc  (KYW  Cleveland),  in  Arizona. 
1180  kc  (WHAM  Rochester,  N.Y.),  in 
Idaho. 

Clear  channel  case  began  in  1945  when 
FCC  put  out  potice  it  was  considering 
whether  to  duplicate  all  or  some  of  24 
Class  1-A  channels  and  also  whether  any 
should  be  permitted  to  boost  power  to  750 
kw.  Hearings  were  held  in  1946  and  1947. 
Tied  in  with  clear  channel  case  are  two 
other  radio  problems:  daytime  skywave  and 
daytime  broadcasters. 


Publicity  Men  Being  Recruited 

By  SPG  to  Organize  Labor  Union 

Screen  Publicists  Guild  of  AFL-CIO  has 
announced  it  will  make  concerted  effort  to 
recruit  publicity  personnel  in  radio-tv  net- 
works, stations  and  advertising  agencies. 

SPG,  with  some  30,000  members  in  New 
York  alone,  wants  to  "organize  unorgan- 
ized," pointing  out  that  "it's  high  time  the 
creative  people  in  advertising  and  publicity 
had  the  benefits  of  a  strong  labor  union." 

Crafts  involved  include  agency  copy- 
writers, artists,  publicity  writers,  contact 
men  and  promotion  specialists.  SPG  says 
that  should  its  program  win  wide  accept- 
ance, it  will  be  able  to  lend  "stability"  to  a 
"shaky"  business. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  29. 


NOT  A  BOLD  APPEAL  •  Wildroot  Co. 
(VAM  hair  formula  and  cream  oil),  Buffalo, 
N.Y.,  is  breaking  out  with  13-week  spot  tv 
campaign  that  will  cover  as  many  as  102 
markets  in  U.S.  Starting  date  is  week  of 
Jan.  4  with  time  breaks  and  minutes  in- 
cluded in  Wildroot's  buying  pattern.  BBDO. 
N.Y.,  is  Wildroot's  agency. 

SILVER  DUST  LINING  FOR  TV  •  Lever 
Bros.,  N.  Y.,  on  behalf  of  its  Silver  Dust 
product  is  coming  in  throughout  country  (70 
markets)  with  flights  of  varying  length  and 
frequency.  Tv  campaign  is  substantial  with 
as  many  as  12  spots  per  week  placed  in 
certain  markets,  starting  on  different  dates. 
Sullivan,  Stauffer,  Colwell  &  Bayles,  N.  Y., 
is  handling  campaign. 

AND  FOR  RINSO,  TOO  •  Lever,  mean- 
time, is  buying  spot  tv  for  52-week  basis  on 
behalf  of  Rinso,  through  J.  Walter  Thomp- 
son, N.  Y.  Number  of  markets  not  revealed. 

ONE  WEEK  OF  FLOWERS  •  Florists 
Telegraph  Delivery  Assn.,  Detroit,  urging 
major  market  radio  listeners  to  "send  flow- 
ers by  wire"  this  Yuletide.  Saturation  cam- 
paign starts  today  (Dec.  15),  runs  through 
Friday.  Agency:  Keyes,  Madden  &  Jones. 
Chicago. 

RADIO  FOR  TONIC  •  S.S.S.  Co.  (Health 
tonic),  Atlanta,  reported  to  be  lining  up 
stations  in  major  markets  throughout 
country  for  spot  radio  campaign,  starting 
Jan.  5  and  lasting  35  weeks  (49  weeks  on 
stations  appealing  to  Negro  listeners).  Agen- 
cy: Marschalk  &  Pratt  Div.  of  McCann- 
Erickson,  Atlanta. 

REALLY  NATIONAL  NOW  •  General 
Foods  (Tang  breakfast  drink),  White  Plains, 
N.  Y.,  kicks  off  Jan.  1  with  13-week  spot  tv 
campaign  throughout  western  region  to 
round  off  its  national  advertising  for  prod- 


ABRITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Dec.  5-11  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE                                            PROGRAM  AND  TIME  NETWORK  RATING 

Fri.,  Dec.  5  Person  to  Person  (10:30  p.m.)  CBS-TV  24.7 

Sat.,  Dec.  6  Perry  Como  (8  p.m.)  NBC-TV  29.8 

Sun.,  Dec.  7  Loretta  Young  (10  p.m.)  NBC-TV  31.1 

Mon.,  Dec.  8  Desilu  Playhouse  (\0  p.m.)  CBS-TV  31.8 

Tues.,  Dec.  9  Rifleman  (9  p.m.)  ABC-TV  25.6 

Wed.,  Dec.  10  Jerry  Lewis  (9  p.m.)  NBC-TV  32.8 

Thurs.,  Dec.  11  Zorro  (8  p.m.)  ABC-TV  25.4 


Broadcasting 


December  15,  1958    •    Page  9 


PEOPLE 


at  deadline 


Tv  Absolved  of  Harmful  Effects 
On  Children  by  British  Study 

Television  viewing  causes  no  harmful  ef- 
fects on  children  and  provides  "a  certain 
gain  in  knowledge,"  according  to  two-year 
study  by  Nuffield  Foundation  in  England, 
and  published  by  Oxford  U.  Press.  Study 
was  based  on  4,500  interviews  with  children 
10-14  plus  teachers  and  parents.  Medium 
was  found  to  have  about  same  effect  on 
children  as  books,  radio,  magazines  and  mo- 
tion pictures. 

Study  dismissed  commonly  heard  charges 
against  tv,  finding:  It  doesn't  make  children 
do  badly  at  school;  doesn't  make  them  cap- 
tive viewers;  doesn't  cause  listlessness,  loss 
of  sleep,  bad  dreams,  lack  of  concentration 
or  eye  strain;  doesn't  make  children  either 
more  passive  or  more  aggressive;  doesn't 
make  them  read  less.  "There  is  little  truth 
in  stereotyped  image  of  the  mesmerized, 
voracious  child  viewer,"  report  found.  Gain 
in  knowledge  from  watching  tv  is  very 
slight,  being  most  marked  in  younger,  duller 
children,  it  added. 

Walker  and  Associates  Buy 
WOSH  for  $144,500  From  Johns 

Application  for  sale  of  WOSH  Oshkosh, 
Wis.,  by  William  F.  Johns  family  to  corpora- 
tion headed  by  William  E.  Walker  for  $80,- 
000  plus  assumption  of  $64,500  in  obliga- 
tions was  filed  at  FCC  Friday.  Proposed 
new  owners  are  William  E.  Walker,  21.05%; 
William  R.  Walker,  21.05%;  Charles  R. 
Dickoff,  21.05%;  Benedict  F.  Hovel, 
15.79%;  John  D.  Harvey,  10.53%,  and 
Harold  Holman,  10:53%. 

Johns  group  owns  WOSH,  WMIN-AM- 
FM  St.  Paul,  Minn.;  KRIB  Mason  City, 
Iowa,  49%  of  KIHO  Sioux  Falls,  S.  D.,  and 
minority  in  WSPT  Stevens  Point,  Wis.  Pro- 
posed purchase  of  remaining  51%  of  KIHO 
by  William  F.  Johns  Jr.  has  been  designated 
for  hearing  by  FCC  (see  story  below). 

William  E.  Walker  and  associates  own 
WBEV  Beaver  Dam  and  WSHE  Sheboygan, 
both  Wisconsin;  KCLN  Clinton,  Iowa,  and 
their  purchase  of  WSJM  St.  Joseph,  Mich., 
was  recently  approved  by  FCC. 

WOSH  is  1490  kc  with  250  w. 

KISD,  KIHO  Protest  Decision 

Protestant  and  object  of  his  protest 
joined  hands  Friday  in  asking  FCC  to  re- 
view ruling  of  Chief  Hearing  Examiner 
James  D.  Cunningham  in  refusing  to  permit 
protest  to  be  withdrawn.  KISD  Sioux  Falls, 
S.D.,  had  protested  FCC  grant  last  summer 
of  sale  of  51%  of  KIHO  Sioux  Falls  by 
James  A.  Saunders  to  William  F.  Johns  Jr. 
for  $9,000,  giving  Mr.  Johns  full  ownership 
of  station. 

Protest  set  for  hearing,  but  in  September 
both  parties  settled  out-of-court  suits. 
Among  provisions  of  settlement  was  that 


Mr.  Johns  pay  KISD  $10,000  and  that 
KISD  withdraw  protest.  Last  month,  Mr. 
Cunningham  denied  KISD's  request  to  with- 
draw [At  Deadline,  Nov.  24;  Govern- 
ment, Dec.  1].  All  parties  submitted  pe- 
titions Friday  asking  FCC  to  reverse  ex- 
aminer's decision. 

WIP's  Pyle  Heeds  Male  Plea; 
Forms  Club  for  Salesmen 

Jack  Pyle,  WIP  Philadelphia  daytime 
personality,  in  past  has  slanted  his  pro- 
gramming toward  housewives,  but  an- 
nounced Friday  (Dec.  12)  henceforth 
15-minute  daily  segment  would  be  devoted 
to  "Salesmen's  Corner."  It  all  began  when 
traveling  salesman  wrote  Mr.  Pyle  com- 
plaining he  ignored  male  segment  of  audi- 
ence and  suggested  that  club  of  salesmen- 
listeners  be  formed. 

Mr.  Pyle  mentioned  idea  on  air  and  WIP 
switchboard  immediately  was  swamped,  sta- 
tion reported.  Result:  Over  500  bona  fide 
traveling  salesmen  attended  Tuesday  organ- 
izational meeting  of  "Traveling  Salesmen  of 
America"  Club,  featuring  Philadelphia 
Phillie  pitcher  Robin  Roberts.  Salesmen 
immediately  dubbed  themselves  "Pyle 
Drivers — A  Club  Without  a  Cause."  Mr. 
Pyle,  who  received  hundreds  of  letters  from 
all  over  U.S.,  and  salesmen  plan  to  put 
their  club  on  permanent  basis. 

Wolfson  Joins  Ratings  Critics 

New  demand  for  abolishing  rating  weeks 
comes  from  Mitchell  Wolfson,  president  of 
WTVJ  (TV)  Miami,  who  so  urges  in  speech 
being  prepared  for  delivery  tomorrow  (Dec. 
16)  at  Radio  &  Television  Executives  So- 
ciety's timebuying  and  selling  seminar  in 
New  York.  He  charges  that  rating  week 
promotions  distort  ratings,  making  them 
unsuitable  for  the  job  intended.  Gene  Accas, 
associate  media  director,  Grey  Adv.,  will 
appear  with  Mr.  Wolfson  on  topic  of 
"Hypoed  Ratings"  at  Lexington  Hotel 
luncheon. 


JOHNSTONE  WAITS 

Future  berth  of  Edmund  J.  John- 
stone, who  resigned  last  week  from 
Dowd,  Redfield  &  Johnstone  [At 
Deadline,  Dec.  8]  said  to  depend  on 
merger  plans  now  close  to  fruition  at 
Edward  H.  Weiss  &  Co.,  Chicago. 
Mr.  Johnstone  reportedly  will  join  new 
combine  as  top  man  in  New  York. 
Should  this  come  about,  don't  expect 
Revlon  billing  yanked  out  of  DR&J  to 
follow,  because  Weiss  handles  Helene 
Curtis  cosmetics  account.  Apparently 
Revlon's  got  the  word;  it's  set  to  dis- 
tribute products  (billing  $1  million) 
among  its  present  agency  lineup. 


GERALD  T.  ARTHUR,  vice  president 
media  director,  Fuller  &  Smith  &  Ross 
(N.Y.  office)  given  additional  duties  of  de- 
veloping corporate  radio-tv  campaigns  for 
all  F&S&R  clients,  reporting  to  ART 
DURAM,  senior  vice  president  of  tv-radio. 
Other  F&S&R  appointments:  WARREN 
ERHARDT  to  manager  of  New  York  media 
department;  HENRY  J.  MAZZEO  JR.. 
Norman,  Craig  &  Kummell  copywriter,  to 
F&S&R  broadcast  copywriter. 

THOMAS  H.  CALHOUN,  manager  of  pro 
gram  and  production  department,  N.W. 
Ayer  &  Son,  Phila.,  elected  vice  president 
and  manager  of  tv-radio  program  and 
production. 

CARVEL  NELSON,  manager  of  Compton 
Adv.'s  Portland,  Ore.,  office,  elected  vice 
president. 


BUSINESS  BRIEFLY  continued 

uct.  Up  to  now,  spots  have  been  running 
"national"  except  for  western  markets. 
Young  &  Rubicam,  N.Y.,  is  agency. 

FLORIDA  IN  NEW  ENGLAND  o  Seald 
Sweet  Sales  Inc.  (Florigold  orange-grape- 
fruit juice),  Vero  Beach,  Fla.,  buying 
daytime  spots  on  eight  radio  stations  in 
Pittsburgh  and  New  England.  Campaign 
starts  first  week  of  January,  runs  through 
May.  Agency:  Joseph  Jacobs,  N.Y. 

HAM  ON  TV  •  Armour  &  Co.  (hams). 
Chicago,  began  spot  tv  campaign  last  week 
in  15  scattered  markets  to  continue  through 
holiday  season.  Agency:  N.  W.  Ayer  &  Son. 
Philadelphia. 

FCC  to  Deny  KSLM-TV  Extension 

FCC  staff  is  preparing  order  to  deny  sixth 
extension  of  time  to  construct  ch.  3  KSLM- 
TV  Salem,  Ore.,  and  petition  of  WSAY 
Rochester,  N.  Y.,  for  reconsideration  of 
March  21  decision  which  affirmed  1953 
grant  of  ch.  12  to  share-time  stations 
WHEC-TV  and  WVET-TV  Rochester. 
N.  Y.  Commission  ordered  both  actions 
in  directions  to  review  staff. 

KSLM-TV  was  granted  ch.  3  in  1953. 
After  five  extensions  of  construction  dates. 
Commission  ordered  application  for  sixth  to 
hearing.  Hearing  examiner  recommended 
disapproval  on  ground  grantee  had  not  been 
diligent  and  fact  that  delay  was  not  caused 
by  conditions  beyond  his  control. 

CBS  Expands  Record  Division 

Expansion  of  CBS  Inc.'s  phonograph  mar- 
keting and  manufacturing  operations  is  be- 
ing announced  today  (Dec.  15)  by  President 
Dr.  Frank  Stanton.  First  step  in  that  direc- 
tion is  to  transfer  Columbia  Phonograph 
Dept.  from  Columbia  Records  Div.  to  CBS- 
Hytron.  CBS  manufacturing  division  at 
Danvers,  Mass.  Sales  will  be  centered  out 
of  CBS  headquarters  at  485  Madison  Ave.. 
New  York.  Dr.  Stanton  explained  decision 
to  step  up  phonograph  activities  was  based 
on  "the  great  popularity  of  the  Columbia 
phonograph  line,  and  the  growth  potential 
in  both  high  fidelity  and  stereo  reproducing 
equipment." 


Page  10    •    December  15,  1958 


Broadcasting 


IN  OKLAHOMA  CITY, 


50,000  WATT  VOICE  OF  THE  BLACK-GOLD  EMPIRE 

appoints 

JOHN  BLAIR  &  COMPANY 

as  National  Representative  effective  January  1, 1959 


ROADcasting  December  15,  1958    •    Page  11 


YOU'VE  BEEN  WAITING  FOR 
THESE  BLOCK-  BUSTERS ...  AND 
HERE  THEY  ARE! 


SCREEN  GEMS' 

PACKAGE  OF  78  SMASH  COLUMBIA  AND  UNIVERSAL  FEATURES 
WITH  TOP-NAME  STARS  AND  TOP-EXCITEMENT  STORIES! 


e  Comes  Mr.  Jordan" 

obert  Montgomery  and  Claude  Rains 


Look  at 
the  kind 
of 

hard-hitting 
hits 
that  are 
included: 


"The  Man 
From  Colorado" 

Glenn  Ford  and  William  Holden 


For  more 
information 
on  the 


...and  more  mighty 
attractions 
than  ever  packed 

a  wallop  £ 


A 


To  Remember" 

PAUL  CORNEL  MERLE 

Muni  •  Wilde  •  Oberon 


"The  Naked  City" 

Barry  Fitzgerald 


together  in  one 
big  package  before! 


or  phone: 


A 


Screen  s  Gems 

NEW  YORK  DETROIT  CHICAGO  HOUSTON  HOLLYWOOD  MIAMI  TORONTO 


"Seven  Sinners" 
John  Wayne  andMarlene  Dietrich 


INC.  Television  Subsidiary  of  Columbia  Pictures  Corp. 


in  NEW  YORK! 

FROM  FIFTH  PLACE  TO  FIRST  PLACE  IN  FIVE  WEEKS! 

MONDAY-FRIDAY    5:30-6:30  P.M.    SOURCE:  ARB    OCTOBER  1958 


WPIX 

THE  3  STOOGES 

Week  1 

4.2 

Week  2 

2.4 

Week  3 

5.2 

Week  4 

6.8 

Week  S 

10.4 

Station  A 

Movies 

6.6 

5.6 

8.1 

6.7 

8.1 

Station  B 

Movies 

11.7* 

12.3* 

7.0 

5.3 

4.9 

Station  C 

Live  Music  Show 

4.5 

4.9 

3.9 

2.8 

3.5 

Station  D 

Network  Variety  Show 

4.3 

3.7 

5.7 

5.1 

6.6 

Station  E 

Movies 

2.6 

1.0 

1.8 

1.6 

1.8 

Station  F 

Syndicated  Films 

1.4 

1.1 

1.4 

2.4 

1.6 

*(World  Series  Telecast  in  these  weeks) 


in  PITTSBURGH! 

...maintaining  its  outstanding  leadership - 
with  top  ratings  every  day  in  the  week! 

MONDAY-FRIDAY     6:00-6:30  P.M.    SOURCE:   ARB     NOV  EMBER  1958 


WTAE 

THE  3  STOOGES 

14.5 

14.7 

w 

12.9 

Th 

14.2 

14.2 

Station  A 

Movies 

14.5 

10.8 

10.6 

13.7 

11.7 

Station  B 

Syndicated  Films 

6.4 

7.5 

4.4 

5.5 

4.2 

in  PHILADELPHIA! 

...they're  knockin'  'em  silly  — with  a  rip-roaring 
rating  more  than  3  times  the  size  of  nearest  competitor! 

MONDAY-FRIDAY     6:30-7  00  P.M.     SOURCE:  ARB     NOVEMBER  1958 


WFIL 

THE  3  STOOGES 

M 

25.5 

25.2 

w 

25.3 

Th 

23.7 

24.5 

Station  A 

News  &  Weather 

5.1  : 

6.5 

6.8 

6.7 

4.2 

Station  B 

Movie 

8.9 

9.4 

7.6 

8.1 

7.9 

in  CHICAGO! 


a  steady  rise  day  by  day  —  and  the  standout 
leader  in  its  slot! 

MONDAY-FRIDAY    4-30-5:00  P  M.    SOURCE:   ARB     NOVEMBER  1958 


WGH 

THE  3  STOOGES 

M 

8.5 

8.8 

w 

8.4 

Th 

10.2 

10.7 

Station  A 

Movies 

6.7 

6.4 

3.6 

4.7 

5.3 

Station  B 

Movies 

2.8 

1.8 

3.6 

2.8 

3.0 

Station  C 

Network  Music  Show 

9.6 

7.7 

9.7 

8.0 

8.1 

78  filmed  howleroos  for  you  to  program  — 


—  and  profit  from! 


5  TOP  MARKETS! 

(stripped  across  the  board  or  on  individual  days) 

....and  on  a  ratings 
rampage  everywhere 

they  play! 


in  DETROIT! 

,  tops  in  its  time  spot  —  with  more  viewers 
tuned  in  than  any  competing  show! 

FRIDAY    6:00-6:30  'P.M.    SOURCE:  ARB    NOVEMBER  1958 


WXYZ 

THE  3  STOOGES 

Friday 

14.5 

(VPS*  3.1) 

Station  A 

Syndicated  Film 

6.7 

Station  B 

News  &  Weather 

6.0 

Station  C 

Cartoons 

14.5 

(VPS*  2.6) 

*(Viewers  per  sel) 


For  the  ... 
funny- business 

that  means  /  CALL 

money- business/**..  X. 

*••••••••••••* 


SCREEN  w  GEMS 


INC.: 


TELEVISION   SUBSIDIARY  OF  COLUMBIA  PICTURES  CORP. 


The  laffiest,  daffiest  2-reelers  ever  to  set  the  TV  world  reeling! 


OPEN  MIKE 


You'll  sell  more 

in  the  nation's  14th 
largest 
market 
because 


LASCELLES 
SELLS 

on 

"Musical  Clock" 


MON.-FRI. 
6:15-10:00  A.M. 

SATURDAY 
6:15-8:50  A.M 


DILL  SELLS 

on  "SOUND  ON" 

MON.-FRI. 
11:00  A.M. -3:00  P.M. 

SATURDAY 
12:00-3:00  P.M. 


KELLY 
SELLS 

on  "MIKE  55"  i 


I 

Is 


MON.-FRI. 
8:05  P.M. -MIDNIGHT 

SATURDAY 
9:30  P.M.-MIDNIGHT 

SUNDAY 
N00N-300  P.M. 


Experienced  Record 
Show  Hosts  —  mature 
in  voice,  judgement 
and  Salesmanship. 
Write  for  availabilities. 


BUFFALO'S  FIRST  STATION 

Reps.:  Peters,  Griffin,  Woodward,  Inc. 


lipjSYMBOL  OF  SERVICE 

i  A  TRANSCONTINENT  STATION 

WROC-TV,  Rochester  •  WGR  Radio,  WGR-TV, 
Buffalo  •  WSVA  Radio,  WSVA-TV,  Harrisonburg 


Page  16    •    December  15,  1958 


Bemused  but  Bewildering 

editor: 

Many  thanks  for  your  coverage  of  my 
address  [Advertisers  &  Agencies,  Nov.  24] 
at  the  Radio  &  Television  Executives  So- 
ciety. 

One  line  in  your  story,  however,  disturbs 
me  somewhat  only  because  I  believe  its 
interpretation  by  your  readers  may  possibly 
run  counter  to  the  meaning  I  intended  to 
convey.  I  refer  to  the  line  which  states  that 
I  was  "  'amused'  at  the  [Miles  A.]  Wallach 
contention  that  'fewer  people  are  watching 
tv  than  is  claimed'." 

Your  readers  may  interpret  that  remark 
out  of  context  as  indicating  that  my  bemuse- 
ment  means  I  dispute  Mr.  Wallach's  con- 
tention. The  fact  is  that  I  am  amused  only 
at  the  coincidence  of  having  him  say  what 
I  have  said  a  number  of  times.  Obviously  I 
am  in  complete  agreement  with  the  specific 
conclusion  drawn  by  Mr.  Wallach. 

Emil  Mogul,  President 

Emil  Mogul  Co. 

New  York 

Basic  Tool  at  Agencies 

editor: 

.  .  .  The  1958  Yearbook  is  very  complete 
and  is  constantly  within  arm's  reach  of  all 
our  buyers  and  supervisors. 

A.  C.  DePierro,  V.  P.,  Dir.  of  Media 

Lennen  &  Newell 

New  York 

editor: 

Your  1958  Yearbook  is  one  of  the  most 
interesting  and  valuable  documents  I  have 
ever  seen.  I  would  very  much  like  to  have 
a  copy  for  my  own  personal  use. 

John  M.  Tyson  Jr.,  Account  Super- 
visor 
McCann-Erickson 
Chicago 

editor: 

.  .  .  You  are  to  be  congratulated  on  this 
major  contribution  to  the  television  and  ra- 
dio mediums.  The  market  data,  coverage 
and  penetration  statistics,  the  station  per- 
sonnel listings — all  this  is  excellent  and  will 
have  frequent  use  in  our  media  activities. 

Charles   Pumpian,   Vice  President- 
Media 

Henri,  Hurst  &  McDonald 
Chicago 


the  Yearbook  a  valuable 
.  .  will  be  referring  to  it 


editor: 

...  I  find 
reference  and 
constantly. 

William  King,  Jr.,  Vice  President 

Kenyon  &  Eckhardt 

Los  Angeles 


editor  : 


Find  it  very  helpful. 

Kai  Jorgensen 
Hixson  &  Jorgensen 
Los  Angeles 


editor: 


I've  leafed  through  the  Yearbook 


from  cover  to  cover.  It's  a  storehouse  of 
real  information.  Congratulations  on  mak- 
ing it  better  every  year. 

Harry  W.  Witt,  Vice  President 

Reach,  McClinton  &  Co. 

Los  Angeles 

Radio  Sales  Ammo  in  Canada  Too 

editor: 

Kindly  forward  us  200  reprints  of  "Ra- 
dio: Wanamaker's  Hot  Salesman"  [Adver- 
tisers &  Agencies,  Oct.  20].  In  our  opinion 
this  is  the  best  story  that  has  ever  appeared 
on  the  use  of  radio  by  a  department  store 
and  we  are  anxious  that  all  our  stations  have 
a  copy.  We  have  also  written  to  the  agency 
involved  to  see  if  we  can  get  copies  of  the 
manual  they  prepared  on  the  do's  and 
don't's  of  radio  for  department  stores. 

Charles  W.  Fenton,  Sales  Director 
Broadcast  Advertising  Bureau 
Toronto,  Ont.,  Canada 

'Open  Mind'  for  'Open  End' 

editor: 

I  obviously  have  a  viewer  at  Broadcast- 
ing. This  [erroneous  reference  to  Open 
Mind,  instead  of  Open  End,  Advertisers 
&  Agencies,  Dec.  1]  is  the  funniest  possible 
commentary  on  the  fact  that  they  have 
lifted  my  guests  (all  except  Bob  Foreman), 
my  subject  and  almost  my  title. 

I  hope  the  real  Open  Mind  can  get  quite 
a  ride  in  Broadcasting. 

Richard  D.  Heffner,  Programs 
Director 

Metropolitan  Educational  Tv  Assn. 
New  York 

Time  Flies  Department 

editor: 

Your  item  Nov.  17  issue  in  "People" 
column  is  incorrect  concerning  Charles  E. 
Treanor  incorrectly  stated  as  "most  recent- 
ly manager  of  Forjoe  Atlanta  office."  Mr. 
Treanor  has  not  been  with  our  firm  for 
over  one  year.  He  has  been  manager  of  the 
Dixie  Network  during  this  year,  leaving  to 
go  with  Adam  Young.  Bernard  I.  Ochs 
has  been  manager  of  Forjoe  Atlanta  office 
this  past  year. 

Joseph  Bloom,  President 

Forjoe  Co. 

New  York 


A  Wronged  WYFE 

editor: 

Shame  on  you  for  misplacing  my  WYFE! 
You  report  her  as  being  on  1600  kc  in 
New  Orleans  [Stations,  Dec.  8].  She  is  a 
much  more  powerful  WYFE  than  that,  be- 
cause the  dial  position  is  600  kc.  Incidental- 
ly, she  is  really  gorgeous  because  she  is 
staffed  with  four  beautiful  d.j.'s  who  have 
taken  the  Crescent  City  by  storm. 

Connie  B.  Gay,  Chmn.  of  Board 
Town  &  Country  Network 
Arlington,  Va. 

[EDITOR'S  NOTE:  Last  Issue's  story,  in  which 
the  typographical  error  occurred,  reported  Town 
&  Country  Network's  opening  of  WYFE  in  New 
Orleans  as  1  kw  daytimer  and  should  have  cor- 
rectly given  the  frequency  as  600  kc] 

Broadcasting 


IN  INLAND  CALIFORNIA  (and  western  Nevada: 


"BEELINE.— 


t^HBN  YOU  BUY  THE  3£EL/A/£/ 


You  get  a  loyal  audience  when  you 
buy  the  Beeline.  Listeners  tune  in 
their  favorite  Beeline  stations  —  and 
respond  to  the  advertising  messages 
they  hear. 

As  a  group  purchase,  these  moun- 
tain-ringed radio  stations  deliver  more 
radio  homes  than  any  other  combina- 
tion of  competitive  stations  ...  at  by 
far  the  lowest  cost-per-thousand. 

(Nielsen  &  SR&D) 


SACRAMENTO,  CALIFORNIA 
Paul  H.  Raymer  Co., 
National  Representative 


NO 

ACRAMENTO 


^/totatCftjtMrU)  KBEEImODESTO 

KWIJ*FRESNON 

) 

KER 


BAKERSFIELD 


WILS 


5,000 

LIVELY  WATTS 


LANSING 


FIRST  IN  AUDIENCE 

. , .  more  than  100%  greater 
audience*  than  any  station 
heard  in  the  Lansing  area. 


FIRST  IN  POWER 
AND  COVERAGE 

With  20  times  the  power  of 
any  station  in  Lansing  .  .  . 
WILS  produces  the  most 
coverage  for  your  money. 


FIRST  IN  MICHIGAN'S 
MONEY  MARKET 

WILS  reaches  210,490 
Radio  homes  in  the  17 
county  central  Michigan 
area  . .  .1st  in  Michigan 
in  C.S.I. 


CONTACT 
VENARD 
RINTOUL  & 
McCONNEUU  IN( 


WILS 

flwfttf.  news  s^s 


ASSOCIATED  WITH  I'ONTIACS 


WPON 


,92  . 

Page  18    •    December  15,  1958 


OUR  RESPECTS 


to  William  Dean  Pennington 


THERE'S  really  no  'last  voice'  on  what  is  right  for  a  radio-tv  commerciaL 
In  fact,  more  than  one  winds  up  all  wrong  because  somewhere  along  the- 
line,  the  creative  chain  was  broken  and  the  end  product  was  short  of  its  goal." 

The  voice  here  is  that  of  Dean  Pennington,  vice  president  in  charge  of  radio-tv 
commercials  at  Gardner  Advertising  Co.,  St.  Louis.  He  calls  his  concept  "across 
the  board  creativity"  and  its  implementation  has  won  him  high  honors  in  an  area 
susceptible  to  frequent  criticism.  His  most  recent  awards:  for  Ralston  Purina  Dog 
Chow  and  Duncan  Hines  pancake  spots  in  the  fifth  annual  Venice  Advertising  Film 
Festival. 

Actually,  the  Pennington  touch  is  apparent  in  all  commercials  prepared  by  the 
Gardner  agency  for  its  blue-chip  accounts — Anheuser-Busch  (Busch  Bavarian  beer), 
Pet  Milk,  Procter  &  Gamble's  Duncan  Hines  baking  mixes,  Monsanto  Chemical. 
Believability  in  commercial  copy  takes  a  front  seat  at  Gardner,  which  bills  in  excess 
of  $22  million  annually,  about  half  in  broadcast  media.  And  its  creativity  stems  in  large 
measure  from  Mr.  Pennington,  who  rose  through  the  ranks,  touching  all  functional 
bases. 

William  Dean  Pennington  (born  in  St.  Louis  on  June  11,  1914)  wanted  most 
to  be  an  artist  after  being  graduated  from  high  school  in  1930.  He  obtained  a 
sound  knowledge  of  layout,  lithography  and  printing  and  became  a  freelance  com- 
mercial artist.  Young  Mr.  Pennington  was  finding  it  rough  going  in  a  field  not  yet 
fully  developed,  when  he  went  into  service  in  1942.  He  served  in  aviation  ordnance 
as  a  petty  officer  and  was  discharged  in  September  1945. 

The  opportunity  to  join  Gardner  Adv.  Co.  brought  experience  in  production, 
account  work,  copywriting  and  copy  contact.  Little  by  little,  Mr.  Pennington  started 
doing  more  writing  for  print  advertising  (Union  Electric,  First  National  Bank,  other 
accounts)  and  also  worked  on  Day-Brite  Electric  Co.,  Army  Air  Force  recruiting  and 
Southwestern  Bell  accounts  in  the  late  '40s.  His  first  brush  with  radio  (and  some 
tv)  came  in  copy  contacts  with  account  executive  responsibility  on  Southwestern  Bell. 

HE  was  named  Gardner  copy  group  supervisor  in  1953  and  copy  chief  the 
following  year.  In  1955  he  was  asked  to  turn  his  considerable  creative  talents 
to  broadcast  copy. 

Creating  broadcast  advertising  that  rings  true,  particularly  in  television,  is  an 
exacting  task,  Mr.  Pennington  points  out,  because  unlike  in  a  printed  ad,  the  orig- 
inal concept  for  sight,  sound  and  motion  can  set  out  of  line  between  the  creative  and 
production  stages.  Sustained  creativity  from  story  board  to  finished  print  is  the 
criterion  of  a  successfully  produced  commercial,  he  claims. 

"There  are  a  lot  of  obviously  bad  commercials,"  he  muses.  "They  are  done 
cheaply  with  nothing  to  recommend  them  beyond  getting  on  the  air.  But  we  do 
a  whole  lot  better  job  in  tv  than  we're  credited  with.  People  are  bombarded  with 
commercials — quantity  more  than  quality.  We  must  remember  that  our  primary 
job  is  to  sell  a  product  or  service." 

He  told  a  Gardner  sales  meeting  last  fortnight  that  the  basis  of  a  good  commercial 
is  "what  we  call  the  distinctive  difference  that  sells — a  straight  product  claim  .  .  . 
a  strong  'reason  why'  demonstration  approach  ...  an  emotional  feeling  built  around 
the  product." 

As  vice  president  in  charge  of  Gardner's  radio-tv  commercials  department 
[At  Deadline,  Aug.  18],  Mr.  Pennington  was  promoted  from  copy  chief  in  an 
agency  realignment  designed  to  effect  closer  coordination  of  radio  and  television  com- 
mercials in  St.  Louis,  New  York  and  Hollywood.  During  the  past  year  he  has  been 
responsible  for  the  copy  approach  in  spots  for  Busch-Bavarian  in  select  markets 
and  on  Cardinals  regional  network  baseball  broadcasts,  for  Pet  Milk  on  NBC  radio's 
Grand  Ole  Opry,  and  for  Monsanto  on  Conquest  network  specials.  For  Purina  Dog 
Chow  [Advertisers  &  Agencies,  Sept.  8],  the  "eager  eaters"  theme  has  won  com- 
mendation in  the  U.S.  and  abroad. 

Mr.  Pennington,  regarded  by  his  colleagues  as  a  studious  perfectionist,  takes  an 
avid  interest  in  sports  and  works  actively  for  United  Fund  and  other  civic  drives. 
He  is  married  to  the  former  Kay  Ellison.  The  Penningtons — including  Dick,  12, 
Gary,  10  and  Crai<?,  1,  all  boys,  and  a  daughter  Gail,  3 — live  in  Harwood  Hills 
in  suburban  St.  Louis  County. 

Broadcasting 


may  the 

spirit  of  Christmas  prevail 
and  may  the  good  Lord 

guide  us  all  in  1959 


KNORR     BROADCASTING  CORPORATION 


WKMH 
Dearborn-Detroit 

John  J.  Carroll 
Managing  Director 


WKMF 

Flint,  Michigan 

W.  Eldon  Garner 
Managing  Director 


FRED  A.  KNORR,  President 

WKHM 

Jackson,  Michigan 

Nathan  H.  Alberstein 
Commercial  Manager 


WSAM 
Saginaw,  Michigan 

George  M.  Millar 
Vice  President 


WELL 

Battle  Creek,  Michigan 

Paul  J.  Holler 
Managing  Director 


Broadcasting 


December  15,  1958    •    Page  19 


♦ 


A  STATION  WITH  "BOTH  FEET"  IN  THE  DOOR! 


WWW- 


:S  No.  3  gives  WWTV  daytime  v. 
lorion  in  66,090  homel,  nightliir 
106,130   horn..,   in  36  Michigan 


WKZO  TV —  GRAND  RAPIDS  KALAMAZOO 

WKZO  RADIO  —  KALAMAZOO  BATTLE  CREEK 

WJEF  RADIO  —  GRAND  RAPIDS 

WJEF  FM  —  GRAND  RAPIDS  KALAMAZOO 

WWTV  —  CADILLAC,  MICHIGAN 

KOLN  TV  —  LINCOLN,  NEBRASKA 

Aisocioled  with 
WMBD  RADIO  —  PEORIA,  ILLINOIS 
WMBD-TV  —  PEORIA.  ILLINOIS 


SERVING  THE 


MARKET! 


WWTV,  Cadillac,  covers  more  area  and 
reaches  more  people  in  Northern  Lower  Michigan 
than  any  other  medium,  including  TV,  radio 
and  newspapers! 

In  fact,  you'd  have  to  use  13  newspapers 
and  16  radio  stations  to  approach  WWTV's 
coverage ! 

Popularity?    Pulse  rates  WWTV  ,-tops" 
in  152  of  168  quarter-hours  surveyed! 

Add  WWTV  to  your  WKZO-TV  schedule 

and  get  all  the  rest  of  outstate  Michigan  worth 

having.    //  you  want  it  all,  give  us  a  call! 


WWTV 


314,000  WATTS  •  CHANNEL  13  •  1282'  TOWER 
CBS  and  ABC  In  CADILLAC 

Serving  Northern  Lower  Michigan 


BROADCASTING 

THE  BUSINESSWeEKLV  OF  TELEVISION  AN D  RADIO 

1735  DeSales  St..  N.  W.  Washington  6.  D.  C. 

PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  11.00 

□  Enclosed  □  Bill 


name  title!  petition* 

e»mpanp  name 

addret* 

city  none 
FXaam  tend  t»  heme  addrett  


Broadcasting  Publications  Inc. 


Sol  Taishoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 
Vice  President 


Edwin  H.  Jamea 
Vice  President 


B.  T.  Taishoff   Irving  C.  Miller 
Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec.-Treas. 


BROADCASTING* 
TELECASTING 

THE  BUS  I  NESS  WEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater  (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood), 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail.  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Ericksen, 
Mvron  Scholniok.  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Angelica  Barba,  Rita 
Cournoyer,  George  Darlington 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  W infield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  ft  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Charles  Brown,  Gerry 

Cleary,  David  Cusick,  Christine  Harageones. 

Charles  Harpold,  Marilyn  Peizer. 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLoia  5-8353 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighettl 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 

James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35#  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*  Magazine  was  founded  _  in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*—The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 

Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  20    •    December  15,  1958 


Broadcasting 


mm 


<1.  ■ 


m 


Important  scoop  at  Telestudios!  In  the  monitor:  a  SEALTEST  ICE  CREAM 

"take"  In  TELESTUDIOS'  control  room:  astute  N.  W.  Ayer  executives  take  all  the  second  looks  they 
like  to  assure  top  quality  results  for  their  quality- conscious  client.  It's  all  done  in  minutes  while  the 
crew  stands  by  to  shoot  another  "take"  That's  because  it's  done  with  "tape"  at  TELESTUDIOS,  playing 
back  instantly,  on  command.  And  at  TELESTUDIOS  you  also  command  13,000  square  feet  of  videotape 
plant  . . .  4  complete  broadcast  camera  chains . . .  new  70-position  dimmer  board . . .  top  notch  technical 
staff.  All  this  plus  custom  service  treatment.. .  top  management  personalized  treatment.  That's  why 
more  and  more,  big  selling  names  such  as  Sealtest  and  N.  W.Ayer  take  to  the  live  quality  look,  the  low 
costjou  get  with"  tape"  at  TELESTUDIOS.  That's  the  scoop— "tape 'at  NTA's  TELE  STUDIO  S. 

1481  Broadway,  New  York,  N.  Y,  LOngacre  .3-6333 


Local  in  management... 


The  Corinthian  stations  are  first  and  foremost  local  in  character ...  for  great  stations  must 
be  responsive  to  the  needs  and  tastes  of  their  individual  communities. 

Each  Corinthian  station  has  its  own  independent  local  management  team  . . .  experienced 
men  at  the  helm  and  in  the  key  operating  areas  of  programming,  sales,  engineering  and 
promotion.  The  strength  of  each  of  the  Corinthian  stations  attests  to  the  abilities  of  these 
men  and  the  role  they  play  in  Tulsa,  Houston,  Fort  Wayne  and  Indianapolis. 


THE  CORINTHIAN  STATIONS 

\  ii  i  i  a  wu  v  mv/,  m  i/r  wnwmmwm 

KOTV  Tulsa      •      KGUl-TV  Houston      •      WANE  &  WANE-TV  Fore  Wayne  • 

)  \\w\u\u\vinihM\ uwm  w 


Responsibility  in  Broadcasting 


WISH  Sc  WISH-TV  Indianapolis 


!     Interrelated  in  service 


The  Corinthian  stations  have  more  than  this.  They  benefit  from  each  other's  experience. 
And  have  at  their  disposal  the  full-time  staff  services  of  specialists  in  the  basic  areas  of 
broadcasting. . .  each  outstandingly  qualified  in  his  field . . .  Corinthian's  Director  of  Program- 
ming, Robert  H.  Salk;  Director  of  Sales,  Don  L.  Kearney;  Director  of  Engineering,  George  G. 
Jacobs;  Director  of  Research,  Charles  H.  Smith;  and  Director  of  Promotion  &  Advertising, 
Robert  J.  Sullivan.  These  men  provide  facts,  judgment  and  the  exchange  of  ideas  upon 
which  local  management  can  base  sound  decisions. 

Clearly,  you  get  something  extra  when  you  buy  a  Corinthian  station. 


SERGEANT 
PRESTON 

of  the 

YUKON 

Leads  the 

Rating  Race 
in  Market 

after  Market! 


ATLANTA 


Pulse, 
June, 
1958 


BOSTON 


Pulse, 
March, 
1958 


ARB, 
April, 
1958 


DAYTON 


Pulse, 
May, 
1958 


SERGEANT  PRESTON  20.0 

State  Trooper  19.5 

Honeymooners  19.5 

Silent  Service  12.5 

Sea  Hunt  11.7 

SERGEANT  PRESTON  24.5 

Harbor  Command  23.5 

Sheriff  Cochise  22.5 

Highway  Patrol  22.2 

State  Trooper  21.2 

SERGEANT  PRESTON  43.8 

Whirlybirds  34.4 

Sea  Hunt  29.3 

Highway  Patrol  29.1 

Silent  Service  13.8 

SERGEANT  PRESTON  31.0 

Highway  Patrol  29.5 

Silent  Service  29.3 

State  Trooper  27.8 

Sea  Hunt  19.8 

SERGEANT  PRESTON  39.1 

Sea  Hunt  32.6 

SherifT  of  Cochise  31.6 

Whirlybirds  24.9 

Silent  Service  21.3 

SERGEANT  PRESTON  15.3 

Honeymooners  13.0 

Sea  Hunt  12.4 

Highway  Patrol   9.0 

Silent  Service   4.6 

SERGEANT  PRESTON  44.4 

Harbor  Command  43.8 

Highway  Patrol  41.9 

Sheriff  of  Cochise  35.0 

Sea  Hunt  31.9 


JACKSONVILLE 


ARB, 
March, 
1958 


LOS  ANGELES 


ARB, 
April, 
1958 


SAN  LUIS  OBISPO 


ARB, 
March, 
1958 


I 

T 
C 


I  N  DEPE  N  DENT 
TELEVISION 


CORPORATION 

488  Madison  Ave.  •  N  Y.  22-  PLaza  5-2100 


IN  REVIEW 

THE  GIFT  OF  THE  MAGI 

In  the  sentimental  yet  gently  ironic  world 
of  O.  Henry,  a  suffragette  calls  her  fellow 
women,  "cringing  lackeys  of  the  kitchen," 
a  quartet  of  singing  waiters  entertains  a 
saloon  with  "My  Sugar  Is  the  Salt  of  the 
Earth"  and  two  lovers  settle  their  quarrel 
with  a  kiss. 

It  is  a  world  little  remembered  and  less 
cherished  by  modern  writers,  but  its  un- 
pretentious charm  was  captured  for  a  brief 
hour  Tuesday,  Dec.  9  on  CBS-TV's  musical 
version  of  "The  Gift  of  the  Magi."  Richard 
Adler's  music  and  lyrics  surrounded  the 
simple  plot  with  an  aura  of  warmth  and 
tenderness.  Gordon  MacRae  was  particular- 
ly effective  as  the  young  husband,  and  Sally 
Ann  Howes  was  as  pretty  as  a  picture  of 
grandmother  at  19.  Tart  contrasts  were  of- 
fered by  John  St.  John  and  Bibi  Osterwald, 
whose  duet  with  Miss  Howes  in  "Madame, 
Will  You  Buy  My  Hair,"  was  wonderfully 
sharp  and  sly. 

The  final  scene  of  the  boy  and  girl  ex- 
changing their  gifts  caused  some  slight  dis- 
appointment. Composer  Adler  had  no  soft 
duet  and  producer-director  George  Schaefer 
had  no  embrace  for  the  couple,  and  the 
odds  are  good  that  O.  Henry  would  have 
asked  for  both  if  he  could  have  been 
reached. 

'Production  costs:  Approximately  $200,000. 
Sponsored  by    W.   A.  Sheaffer  Pen  Co. 

through  BBDO  on  CBS-TV,  Dec.  9,  9-10 

p.m. 

Executive  producer:  Albert  Selden  for  Tal- 
ent Assoc.  Ltd.;  adapted  by  Wilson  Lehr; 
musical  director:  Hal  Hastings;  assoc. 
producer:  Murray  Susskind. 

OMNIBUS 

The  reasons  for  Peter  Ustinov's  success 
and  failure  as  a  playwright  are  capsuled  in 
the  curtain  line  of  his  play,  "The  Empty 
Chair,"  presented  on  NBC-TV's  Omnibus 
Sunday,  Dec.  7.  "Ideas,"  proclaims  a  char- 
acter, "are  greater  than  men." 

Believing  this,  Mr.  Ustinov  is  successful 
when  he  deals  with  ideas  as  in  the  first  two 
acts  of  his  drama  about  the  after-effects  of 
the  French  Revolution.  The  contrast  be- 
tween Hebert,  the  atheistic  fanatic,  Danton, 
the  hot-blooded  man  of  emotion,  and 
Robespierre,  the  man  of  logic  and  reason, 
is  sharp  and  intriguing  because  they  are  not 
men  but  symbols.  The  dialogue  is  witty, 
eloquent,  often  poetic. 

But  Act  Three  begins  unconvincingly  with 
lacklustre  speeches  by  Mme.  Danton  and 
Robespierre's  mistress  and  never  attains  the 
intellectual  excitement  of  the  play's  first  two 
thirds.  Ustinov  the  author  attempts  to 
humanize  his  symbols  and  fails,  perhaps  not 
so  much  because  it  is  beyond  his  abilities 
but  because  he  clearly  believes  it  is  not 
important  to  do  so. 

Technically,  the  production  was  nearly 
flawless.  Film  clips  and  close-up  street 
scenes  were  smoothly  integrated.  George 
C.  Scott  as  Robespierre  was  chillingly 
statuesque  as  the  man  of  reason  while  Mr. 
Ustinov  conveyed  warmth  as  Danton  al- 
though a  few  of  his  tricks — the  sudden  bark 
like  a  seal  and  the  fluttering  gesture  of  the 


hands  like  an  apologetic  bankrupt — recalled 
earlier  appearances  on  television  and  the 
stage. 

If  the  play  fell  short  of  its  goal,  it  was 
because  its  goal  was  so  high.  The  difference 
between  "The  Empty  Chair"  and  standard 
tv  dramatic  fare  is  the  difference  between  a 
roman  candle  and  a  safety  match. 
Production  costs:  Approximately  $90,000. 
Sponsored  by  Aluminium  Ltd.  through  J. 
Walter  Thompson  Co.  on  NBC-TV,  al- 
ternate Sundays,  5-6  p.m. 
Produced  by  Robert  Saudek  Assoc.  (Robert 
Saudek,   George  M.  Benson,  Mary  V. 
Ahem,    Walter    Kerr,    Alistair  Cooke, 
Richard  H.  Thomas,  Henry  May);  cos- 
tume design:  Saul  Bolasni;  co-directors: 
Mr.  Ustinov  and  William  A.  Graham. 

PLAYHOUSE  90 

Tv  dramatists  who  confuse  canons  of  good 
taste  in  tv  with  "inhibitions"  placed  on  them 
by  networks,  agencies  and  clients  may  some- 
day discover  that  somewhere  between  these 
extremes  are  normal  people  with  problems. 
And  someday  some  writer  might  characterize 
rather  than  caricature  them. 

The  black-or-white  approach  was  typified 
in  Playhouse  90's  offering  of  "Free  Week- 
end." The  plot,  designed  to  point  up  the  com- 
petitive rivalries  and  conflicts  of  adults  with 
children,  came  off  as  a  superficial  unrealistic 
indictment  of  mixed-up  adults — high  in 
drama  but  lacking  in  story  substance.  It  de- 
picts the  efforts  of  several  parents,  including 
syndicate  gambler  Guy  Cato  (James  Whit- 
more),  to  influence  awards  for  their  offspring 
at  Camp  Mojave.  Mr.  Cato's  only  claim  to 
fame,  it's  intimated,  is  his  appearance  before 
a  congressional  committee  on  racketeering. 

The  show's  other  human  ingredients:  the 
mink-shrouded  Mrs.  Cato,  a  father  who  lies 
once  too  often  to  his  son  about  his  athletic 
prowess,  old  flames  among  visiting  married 
couples  who  once  again  cross  paths,  a  kindly 
but  sometimes  stern  camp  leader  Marvin 
(Charles  Bickford),  who  quite  pertinently 
points  out,  "parents  expect  us  to  do  in  two 
months  what  they  can't  do  in  10  months." 

Celebrity  Cato  is  chagrined  to  learn  his 
son  Richard  has  won  the  camp  trophy  despite 
— not  because  of — his  bribe  to  a  counselor. 
By  that  time,  despite  some  high  histrionics, 
both  parents  and  televiewers,  put  off  by  sev- 
eral separate  and  meaningless  plots,  couldn't 
have  cared  less. 

As  a  result,  "Free  Weekend"  emerges  as  a 
kind  of  controversial  "Lifeboat"  that  some- 
how drifted  ashore  into  a  boys'  camp.  Far 
beyond  the  stage  of  doctoring,  the  storyline 
seemed  more  in  need  of  a  minister's  last  rites. 

Production  costs:  Approximately  $75,000. 

Sponsored  by  Allstate  Insurance  Co.  through 
Leo  Burnett  Co.,  American  Gas  Assn. 
through  Lennen  &  Newell,  Elgin  Watch 
Co.  through  J.  Walter  Thompson  Co.  and 
Kimberly-Clark  through  Foote,  Cone  & 
Belding  on  CBS-TV  Dec.  4,  9:30-11  p.m. 
"Free  Weekend"  written  by  Steven 
Gethers. 

Producer:  John  Houseman;  director:  Fielder 
Cook;  associate  producers:  Charles  H. 
Schultz,  Russell  Stoneham;  associate  direc- 
tor: Robert  Butler. 


Page  24    •    December  15,  1958 


Broadcasting 


On  January  1, 1959  these  WOR  radio  newscasters  will  inaugu- 
rate another  year  as  New  York's  most  popular  news  team... 


Prescott  Robinson 


Harry  Hennessey        Westbrook  Van  Voorhis 


John  Scott 


They  were  re-elected  on 
ELECTION  NIGHT  1958  when.  .  . 


yle  Van 


46%  MORE  LISTENERS  TUNED  TO 
WOR  RADIO  THAN  TO  ANY  OTHER 
RADIO  STATION  IN  NEW  YORK 

In  reality  these  results  reflected  an  overwhelming  vote  of  confidence  for  the  performance  of  WOR 
newscasters  throughout  1958  ...  a  performance  that  makes  WOR  radio  the  most  popular  news 
voice  in  New  York,  week  after  week  and  year  after  year.  It  is  one  of  the  important  reasons  why 
WOR  radio  is  elected  and  re-elected  by  more  advertisers  than  any  other  station  in  New  York. 

WOR  Radio  710  fm  es.7 


A  Division  of 


Teleradio  Pictures.  Inc. 


Broadcasting 


December  15,  1958    •    Page  25 


4 


The  Keilys  are 
back  again  today 


Joan  Crawford 
came  to  dinner 


KYW  Cleveland 


WJZ-TV  Baltimore 


KDKA  Pittsburgh 

What 
makes 
eleven 
firsts? 


KYW-TV  Cleveland 


KDKA -TV  Pittsburgh 


They  'wheeled 
Tommy  Hunter  into 
1,253,000  homes 


KPIX  San  Francisco 


WBZ-TV  Boston 


Ratings.  Sales.  Showmanship.  A  community's  belief  in  a  station.  The  people  behind  the 
mikes  and  the  cameras.  The  people  behind  the  desks.  These  are  some  of  the  reasons  why 
Westinghouse  Broadcasting  Company  stations  are  leaders  in  their  markets.  Beyond  these,  and 
basic  to  the  operation  of  each  station,  is  the  WBC  business  creed ;  a  point  of  view  and  a  policy  on : 

LOCAL  OPERATION  ...  to  assure  intimate  knowledge  of  local  tastes  and  problems  so  that 
programming  can  best  serve  local  needs.  GROUP  ASSISTANCE  ...  to  maintain  high 
creative  standards  through  the  inter-change  of  ideas  among  the  stations  and  the 
corporate  staff  of  broadcasting  specialists.  COMMUNITY  LEADERSHIP  ...  to  participate 
actively  and  effectively  in  civic  affairs.  PUBLIC  SERVICE  ...  to  develop  the  same  creative 
attention  and  showmanship  to  public  service  as  required  for  all  programming. 
FAIR  COMPETITION  ...  to  sell  aggressively,  offering  fair  and  identical  terms  —  as  published  — 
to  everybody,  guaranteeing  the  quality  and  integrity  of  our  product  to  all  advertisers. 

In  short. . .  a  continued  dedication  by  management,  staff  and  talent  to  advancing  the  techniques 
and  standards  of  broadcasting  as  dynamic  instruments  for  educating,  entertaining  and 
selling.  Broadcasting  is  most  effective  on  stations  that  have  earned  the  respect  and  confidence 
of  the  communities  they  serve. 

Westinghouse  Broadcasting  Company,  Inc. 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  24 


December  15,  1958 


IF  ANYONE'S  WONDERING  ABOUT  RADIO... 

•  Pittsburgh  stations  given  major  credit  for  United  Fund  success 

•  Against  recession  handicap,  radio  boosts  campaign  over  quota 

•  Top  industrial  leaders  (and  advertisers)  call  it  "magnificent" 


Industrial  Pittsburgh,  fighting  its  way  out 
of  a  tough  recession,  has  discovered  a  power- 
ful new  source  of  energy. 

The  city  and  its  business  leaders  are  gaz- 
ing with  astonishment  at  the  cumulative 
might  of  its  13  radio  stations. 

Working  cooperatively,  these  stations 
have  just  accomplished  a  promotional 
miracle: 

The  1958  United  Fund  campaign,  with  an 
optimistic  near-$10  million  goal,  was  pushed 
over  the  top  by  $50,000  despite  economic 
troubles. 

UF  campaign  officials,  comprising  the 
elite  of  the  city's  industrial  leaders,  give  the 
joint  radio  push  much  of  the  credit. 

•  "Radio  was  magnificent,"  said  Frank 
McGee,  president  of  Aluminum  Co.  of 
America  and  chairman  of  the  UF  campaign. 

•  "There  has  never  been  anything  like  it 
before,"  added  Bennett  S.  Chappie  Jr.,  an 
administrative  vice  president  of  U.  S.  Steel 
and  chairman  of  the  UF  public  relations  ad- 
visory committee. 

It  was  a  tough  situation  that  faced  of- 
ficials of  the  United  Fund  of  Allegheny 
County  last  summer  as  they  met  to  set  the 
goal  for  the  1958  fund  raising  campaign 
Oct.  6-Nov.  6. 

Business  activity,  which  had  held  at  an 
index  high  of  110-120  from  late  1956  to 
mid- 1957,  had  slumped  alarmingly.  The 
U.  of  Pittsburgh  index,  using  1947-49  as 
100,  showed  business  activity  at  a  nadir  of 
less  than  80  in  March. 

Unemployment  was  at  a  record  high.  In 
July  12%  of  greater  Pittsburgh's  working 
force  was  out  of  work.  The  idle  numbered 
117,700. 

There  was  no  question  that  people  were 
not  going  to  be  in  a  giving  mood.  "Charity 
begins  at  home,"  would  be  the  refrain. 

Yet  the  United  Fund  decided  to  "go  for 
broke."  It  set  the  money  raising  goal  at  $9,- 
715,907 — the  same  as  the  year  before. 

The  campaign  Oct.  6-Nov.6  actually  not 
only  attained  this  goal;  there  was  about  $50,- 
000  to  spare. 

It  was,  everyone  agreed,  a  miracle.  How 
did  it  happen? 

When  the  fund  raisers  had  time  to  sit 
back  and  collect  their  thoughts,  it  was  ob- 
vious there  were  two  reasons: 

•  The  economy  had  climbed  back.  Un- 


employment had  declined.  In  October  at 
the  start  of  the  UF  drive  it  was  back  to  a 
more  normal  6.6% — 61,200  people  out  of 
work.  Business  had  improved.  The  U.  of 
Pittsburgh's  business  index  stood  at  99.8 
in  November. 

•  The  combined  power  of  Pittsburgh's  13 
radio  stations  had  been  thrown  into  the  fight. 
Every  am  and  fm  radio  outlet  in  the  nation's 
eighth  market  had  been  enlisted  and  had 
delivered — in  spades. 

This  was  a  unique  experience  for  the 
radio  stations  as  well  as  for  the  people  of 
Pittsburgh. 

Just  a  few  months  earlier  an  attempt  had 
been  made  to  coordinate  all  of  Pittsburgh's 
radio  stations  for  National  Radio  Week.  It 
failed.  Too  few  radio  managers  were  willing 
to  submerge  their  competitive  individualism, 
even  for  the  benefit  of  radio  as  a  whole. 

United  Fund  officials'  eyes  opened  wide 
at  the  heft  radio  put  into  the  drive.  Burt 
Wallace,  UF  public  relations  director,  ob- 
served recently  that  radio  alone,  he  is  con- 
vinced, accounted  for  at  least  half  of  the 
final  $200,000  that  put  the  campaign  over 
the  top. 

This  was  the  amount  fund  authorities 


estimated  the  campaign  would  fall  short 
during  the  closing  weeks. 

How  can  Mr.  Wallace  be  so  sure?  Simply 
this.  In  the  final  weeks  of  the  drive,  the 
only  activities  left  were  two  radio-sponsored 
events:  a  talkathon  and  a  jazz  festival. 

Pittsburgh  bigwigs — many  of  whom  con- 
trol or  administer  national  advertising  ac- 
counts— got  to  know  at  first  hand,  personal- 
ly, what  radio  can  do.  For  the  1958  UF 
campaign  was  staffed  by  leaders  of  national 
and  international  corporations. 

The  United  Fund  numbers  among  its  of- 
ficers and  directors,  besides  Messrs.  McGee 
and  Chappie,  such  business  giants  as  E.  J. 
Hanley,  president  of  Allegheny  Ludlum 
Steel;  Fred  C.  Foy,  president-chairman. 
Koppers  Co.;  H.  B.  Higgins,  director,  Pitts- 
burgh Plate-Glass;  I.  W.  Wilson,  chairman, 
Alcoa;  H.  H.  Heinz  III,  president,  H.  J. 
Heinz  Co.;  Clifford  F.  Hood,  president, 
U.  S.  Steel;  Allison  R.  Maxwell  Jr.,  presi- 
dent, Pittsburgh  Steel;  A.  King  McCord, 
president,  Westinghouse  Air  Brake  Co.; 
Gwilym  A.  Price,  chairman,  Westinghouse 
Electric  Corp.;  William  K.  Whitford,  presi- 
dent, Gulf  Oil  Co. 

What  they  saw  at  first  hand  was  radio 


TWO  TELLING  TESTIMONIALS 


Here's  how  Frank  McGee,  presi- 
dent of  Aluminum  Co.  of 
America  and  chairman  of  Pitts- 
burgh's UF  campaign,  and  Ben- 
nett S.  Chappie  Jr.,  administra- 
tive vice  president  of  U.S.  Steel 
and  chairman  of  the  UF  public 
relations  advisory  committee, 
described  radio's  importance  in 
the  UF  drive: 

Mr.  McGee:  "I  was  personally 
impressed  with  the  way  radio 
has  come  back.  You  know,  my 
advertising  people  have  told  me 
this,  and  we  have  used  radio  for  our  Alcoa  Wrap  and  we  found  it  boosted 
sales.  But  now  I  know  from  first-hand  experience  .  .  .  Radio  was  magnificent." 

Mr.  Chappie:  "Couldn't  beat  it.  This  year  we  pulled  out  all  stops  on  radio. 
We  knew  radio  pulls.  Now  we  know  what  happens  when  13  stations  got  on 
one  horse.  They  rode  like  Paul  Revere." 


MR.  McGEE 


MR.  CHAPPLE 


Broadcasting 


December  15,  1958    •    Page  27 


RADIO . . .  PITTSBURGH  CONTINUED 


WHAT  TV  DID 

There's  something  electric  about  the 
broadcast  media — particularly  when  it's 
necessary  to  arouse  the  whole  populace. 
This  is  the  attitude  of  Pittsburgh  United 
Fund  officials  when  discussing  their  1958 
money-raising  drive  last  fall. 

Radio  was  used  as  an  all-embracing 
medium.  Tv  was  used,  as  in  past  drives, 
for  its  emotional  impact.  "The  impact  of 
television  cannot  be  underestimated," 
Burt  Wallace,  UF  staff  public  relations 
director,  commented  not  long  ago.  He 
was  echoed  by  Frank  McGee,  Alcoa 
president,  and  Bennett  S.  Chappie  Jr., 
U.S.  Steel  administrative  vice  president, 
who  were  campaign  chairman  and  pub- 
lic relations  chairman  respectively  of  the 
drive  completed  so  successfully  this  year. 

Even  before  the  UF  drive  got  under- 
way, a  special  advance  promotion  was 
instituted  by  the  Westinghouse  stations 
in  Pittsburgh.  For  three  days  before  the 
official  opening  of  the  campaign,  KDKA- 
AM-FM-TV  ran  a  spot  announcement 
campaign  on  glaucoma.  This  was  to  pub- 
licize the  UF  agency  dealing  with  the 
blind.  Free  glaucoma  tests  were  offered 
in  23  hospitals  in  the  area.  More  than 
20,000  people  lined  up  for  these  eye 
tests.  Over  1,000  cases  of  potential  glau- 
coma were  found,  plus  almost  500  other 
eye  diseases  unknown  to  the  people  in- 
volved. 

On  Oct.  5,  the  eve  of  the  1958  cam- 
paign, the  three  tv  stations  (KDKA-TV, 
WTAE  [TV],  WIIC  [TV])  sponsored— 
as  they  have  in  the  past — the  hour-long 
kickoff  show.  This  was  an  all-star  show 
from  the  4,000-seat  Syria  Mosque  and 


IN  PITTSBURGH 

it  was  broadcast  simultaneously  by  all 
three  tv  outlets. 

The  finals  of  the  Miss  Torch  contest 
—in  which  the  last  six  of  the  95  con- 
testants made  their  bows  before  the 
judges — was  carried  live  by  WIIC  on 
Sept.  26.  The  girl  chosen,  a  Pittsburgh 
Plate  Glass  Co.  secretary,  represented  UF 
and  lit  the  symbolic  torch  on  opening  day. 

Tv  was  used  intensively  for  an  intra- 
mural program  on  Oct.  2,  when  KDKA- 
TV  put  on  a  dramatic,  closed-circuit 
selling  job  for  the  UF's  thousands  of 
house-to-house  solicitors. 


Chairman  of  tv  activities  in  the  Pitts- 
burgh United  Fund  campaign  was  Jerome 
R.  (Tad)  Reeves,  general  manager  of 
KDKA-TV. 


using  its  immense,  all-embracing  power  to 
push  the  campaign  over. 

Fund  officials  estimate  that  the  final  fig- 
ure of  $9,766,222  represents  at  least  $1.5 
million  in  new  money. 

There's  another  element  in  the  success 
of  Pittsburgh's  1958  UF  drive.  It  goes  by 
the  name  of  Pittsburgh  renaissance. 

This  is  a  spirit,  also  a  material  thing,  per- 
vading the  city  that  sits  at  the  confluence  of 
the  Monongahela  and  Allegheny  rivers. 

Pittsburgh  is  different  these  days.  The 
smoke  is  gone.  The  office  buildings  are  un- 
grimed.  The  narrow,  sooty  streets  are  being 
remade. 

There  is  a  plaza  now  in  downtown  Pitts- 
burgh. The  new  Mt.  Washington  tunnel  and 
the  Fort  Pitt  Bridge  are  almost  completed. 
A  network  of  freeways  stands  ready  to  carry 
jammed  traffic  smoothly  through  Golden 
Triangle  Park. 

Even  the  fiercely-competitive  radio  sta- 
tions in  Pittsburgh  must  have  felt  that  new 
spirit.  For  the  first  time  in  the  memory  of 
the  oldest  account  executive  the  13  am  and 
fm  radio  outlets  joined  forces. 

What  the  radio  stations  did  was  quite 
simple.  In  a  combined  effort,  they  sponsored 
three  major  promotional  events  during  the 
month-long  drive.  They  also  maintained  their 
joint  approach  in  programs  and  spot  an- 


nouncements^— driving  home  to  all  of  the 
2.5  million  people  in  the  greater  Pittsburgh 
area  the  need  for  funds. 

Truly  radio  was  everywhere. 

And  it  was  good  that  there  is  such  a 
medium,  Mr.  McGee  said  the  other  day. 

Publicity  was  a  top  requirement  for  the 
campaign  this  year,  observed  Alcoa's  presi- 
dent, whose  gentle  demeanor  belies  the  giant 
corporation  executive.  Aside  from  the  fact 
that  the  UF  campaign  could  not  be  allowed 
to  fail — everything  else  in  Pittsburgh  has 
been  a  success  in  recent  years — there  had  to 
be  a  greater  push  this  year  than  in  previous 
years  to  overcome  effects  of  the  recession. 

"I  was  personally  impressed  with  the  way 
radio  has  come  back,"  Mr.  McGee  said. 
"You  know,  my  advertising  people  have  told 
me  this,  and  we  have  used  radio  for  our 
Alcoa  Wrap  and  we  found  it  boosted  sales. 
But  now  I  know  from  first  hand  ex- 
perience. Not  only  did  radio  do  a  grand 
job  overall,  but  what  impressed  me  is,  how 
it  can  be  used." 

Mr.  McGee  discussed  the  method  by 
which  radio's  messages  were  tailored  for 
different  audiences  during  the  day.  He  also 
told  how  radio  was  used  extensively  to  get 
the  man  in  the  factory  to  sign  up  in  the 
"hour's  pay  per  month"  plan.  And  he 
agreed  that  radio's  influence  helped  greatly  to 


open  doors  to  the  vast  army  of  house-to- 
house  canvassers. 

Mr.  McGee  also  ventured  a  belief  that  the 
publicity  on  radio  events  garnered  in  news- 
papers was  "unusual  to  say  the  least"  in 
Pittsburgh.  But,  he  explained,  every  bit  of 
publicity  helped,  and  the  cumulative  effect 
of  radio,  tv  and  newspapers  was  overwhelm- 
ing. 

Mr.  Chappie's  reaction  to  radio's  role  in 
the  1958  UF  campaign  was  summed  up  in 
one  exclamation,  "Couldn't  beat  it!"  The 
bluff  and  hearty  Mr.  Chappie  has  back- 
ground for  this  observation.  He  is  the  origi- 
nator of  U.  S.  Steel's  "Snowflake"  operation, 
the  institutional  campaign  in  all  media  plug- 
ging white  goods  made  with  steel  for  Christ- 
mas giving. 

In  his  estimation,  Mr.  Chappie  said,  radio 
broke  all  records  in  its  exploitation  of  the 
campaign — "and  on  a  sounder  basis  than 
ever  before." 

Burt  Wallace,  who  was  public  relations 
staff  director  for  the  fund,  made  these  com- 
ments : 

"Radio  was  a  major,  if  not  the  dominant, 
force  in  the  campaign.  Radio  means  per- 
sonalities. Listeners  believe  personalities,  and 
when  radio  personalities  delivered  fund 
messages  it  established  a  credibility  hard  to 
find  elsewhere.  And  radio  found  it  good  in 
its  own  self-interest  to  back  up  the  campaign 
this  way.  It  did  such  an  outstanding  job 
that  radio  as  a  medium  gained  stature  among 
people — vast  audiences  of  people  and,  per- 
haps more  significantly,  among  business 
leaders." 

The  radio-tv  participation  in  the  1958 
fund  campaign  was  channeled  through  the 
Radio-Tv  Club  of  Pittsburgh.  The  chain  of 
command  ran  this  way:  J.  Paul  Scurlock, 
AT&T  special  accounts  manager,  president 
of  the  club;  Jerome  (Tad)  Reeves,  KDKA- 
TV  manager,  radio-tv  activities;  H.  W. 
(Hank)  Shepard,  WAMP  manager,  radio 
activities.  Mr.  Reeves  handled  the  tv  chores 
himself. 

Mr.  Shepard,  formerly  spot  sales  director 
at  NBC,  is  a  newcomer  to  the  area.  He  ar- 
rived earlier  in  the  year  to  take  the  helm  at 
WAMP  when  NBC  bought  the  former 
WJAS  late  in  1957. 

The  quiet-spoken  Mr.  Shepard  got  the 
radio  managers  together  and  promised  them 
three  things:  Anything  that  was  done  would 
be  good  for  radio.  They  would  have  no 
work.  And  no  troubles. 

They  agreed  to  swing  radio  as  a  team. 

This  was  great.  In  the  business  rivalry  that 
prevailed  among  Pittsburgh's  broadcasters, 
where  station  managers  wouldn't  talk  to  one 
another,  this  was  even  astounding. 

The  first  event  sponsored  by  the  combined 
radio  stations  of  the  Allegheny  County  area 
was  the  Oct.  6  ceremony  which  kicked  off 
the  1958  UF  campaign.  Every  one  of  the 
475,000  homes  in  the  metropolitan  area 
which  had  its  radio  on  around  noon  of  that 
day  heard  only  one  program — the  festivities 
at  the  lighting  of  the  symbolic  UF  torch  at 
Mellon  Plaza.  This  climaxed  a  two-hour 
parade  through  downtown  Pittsburgh, 
among  whose  participants  were,  of  course, 
all  the  radio  stations.  Each  had  an  auto- 


Page  28    •    December  15,  1958 


Broadcasting 


mobile  loaded  with  its  "names"  in  the  line  of 
parade. 

The  second  radio-sponsored  occasion  was 
Oct.  23.  This  was  a  12-hour  talkathon,  set 
up  in  the  street-level  window  of  Pittsburgh's 
giant  Kaufmann's  department  store.  It  was 
handled  on  an  hourly  rotating  basis  by  1 2  of 
the  area's  13  stations  (one  fm  outlet  was  un- 
able to  spring  loose  from  its  functional 
music  commitments). 

The  talkathon  was  anchored  by  local  song- 
tress  Jeanne  Baxter.  Each  radio  outlet  sent 
down  a  full  crew  of  personalities,  d.j.'s,  news- 
men, etc.  For  one  full  hour  each  station, 
in  turn,  carried  on  all  its  activities  in  the 
department  store  window. 

The  third  event — which  everyone  who 
was  involved  feels  certain  was  a  first  in  some 
way  or  other — was  a  jazz  festival.  But  the 
jazz  show  had  a  gimmick.  It  was  all  in  stere- 
ophonic sound. 

This  took  place  Nov.  3,  three  days  before 
the  completion  of  the  UF  drive  and  while 
the  campaign  was  still  $1  million  short  of  its 
goal.  It  was  held  in  a  downtown  movie  the- 
atre. More  than  4,000  jampacked  the  movie 
house. 

All  eight  of  Pittsburgh's  nighttime  radio 
stations  carried  the  "blast"  which  featured 
two  local  combos  plus  vocalists  and  instru- 
mentalists. Skitch  Henderson,  NBC  musical 
director,  emceed. 

The  stereophonic  effect  was  accomplished 
by  having  all  am  stations  carry  the  "A" 
channel  and  the  fm  stations  the  "B"  channel. 

The  stereo-jazz  show  was  suggested  by 
one  of  the  radio  station  operators,  Ben 
Muros,  WWSW. 

Throughout  the  campaign,  radio's  part 
caused  UF  officials  to  rub  their  hands  glee- 
fully. Not  only  were  the  three  radio  specials 
given  a  promotional  buildup  on  the  air  (on 
both  radio  and  tv),  but  they  sparked 
columns  of  newspaper  publicity. 

UF  staffers  repeatedly  expressed  delight 


Chairman  of  radio  activities  in  the 
Pittsburgh  United  Fund  drive  was 
H.  W.  (Hank)  Shepard,  manager  of 
the  NBC-owned  WAMP.  Formerly 
with  NBC  Spot  Sales,  Mr.  Shepard 
moved  to  Pittsburgh  early  this  year. 


at  the  way  broadcast  events  were  puffed  in 
newspapers. 

Beyond  the  three  major  exploitations,  the 
united  radio  stations  carried — as  they  always 
have — UF  campaign  material  in  spots  and 
in  programs. 

This  year  the  all-radio  combine  did  a  bet- 
ter job  than  ever  before.,  All  stations  devoted 
at  least  75%  of  their  spot  availabilities  to  the 
UF  drive;  some  devoted  up  to  90%  of  un- 
sold spot  time  to  this  effort. 

Individual  radio  stations  did  their  part 
too.  One  outstanding  single  radio  promotion 
was  performed  by  KQV  which  offered  its 
facilities  for  the  whole  working  day — 8  a.m.- 
6:30  p.m. — on  Oct.  13.  The  ABC-owned  sta- 
tion set  up  in  an  "on  the  street"  studio. 
All  day  long  the  fish-bowl  installation  was 
staffed  by  local  UF  officials,  civic  leaders 
and  other  VIPs. 

Pittsburghers  still  talk  about  features  of  the 
KQV  stunt.  A  Campbell  Soup  Co.  com- 
mercial was  read  on  air  by  J.  J.  Heinz 
II,  president  of  the  competitive  57-varie- 


With  Christmas  not  yet  here,  two  New 
York-based  agencies  have  already  made 
their  New  Year's  resolutions.  They  will 
merge  Jan.  1,  thereby  planning  to  bill  (at 
the  outset)  $30  million,  $9  million  in  radio- 
tv. 

The  two  agencies  are  Geyer  Adv.  and 
Morey,  Humm  &  Warwick  Inc.,  which  to- 
day (Dec.  15)  are  announcing  their  merger 
into  Geyer,  Morey,  Madden  &  Ballard  Inc., 
with  offices  in  New  York,  Dayton  and  De- 
troit. 

At  the  same  time,  Edward  D.  Madden 
announced  his  resignation  from  Keyes, 
Madden  &  Jones  Inc.,  Chicago-New  York, 
to  join  GMM&B  as  vice  chairman  of  the 
board.  Mr.  Madden  is  expected  to  take 
with  him  several  accounts  now  being  han- 
dled out  of  KM&J's  New  York  office  and 
with  them,  their  principal  account  men. 

The  newly-merged  combine  will  operate 
out  of  Geyer  headquarters  at  595  Madison 
Ave.,  probably  adding  to  the  four  floors 
now  occupied  by  that  agency.  The  MH&W 
offices  at  350  Fifth  Ave.  (Empire  State 
Bldg.)  will  be  vacated  "sometime  in  Jan- 
uary." Under  the  new  set-up,  Sam  M.  Bal- 
lard, Geyer  president,  assumes  the  presi- 
dency of  the  new  agency;  Mr.  Geyer,  board 
chairman  of  the  agency  bearing  his  name, 
becomes  chairman  of  the  executive  com- 
mittee, and  Sylvester  M.  Morey,  MH&W 
president,  moves  up  to  board  chairman. 

Complete  staffs  of  the  two  agencies  will 
be  retained  intact,  and  will  total  300  peo- 
ple. The  marriage,  brokered  by  ex-Kenyon 
&  Eckhardt  executive  Robert  Durham,  has 
been  in  the  making  for  close  to  a  year. 
Noted  Mr.  Ballard  last  week:  "Both  agencies 
are  convinced  that  there  can  be  a  meshing 
of  experienced  personnel  and  facilities." 

Geyer  Adv.,  established  in  1911  in  Day- 


ties  company,  and  Morton  Smith,  Penn- 
sylvania R.R.  vice  president,  read  several 
commercials — voice  instructions  and  all. 

For  the  UF  drive,  radio  in  Pittsburgh  de- 
voted 36  hours  of  air  time.  This  does  not 
include  the  public  service  spots  which  inun- 
dated the  airwaves  during  the  campaign. 

The  1 3  radiomen  who  participated  in  this 
show  of  radio  strength  are  Ralph  Beudin, 
KQV;  Leonard  Walk,  WSMO;  Ed  Hirsh- 
berg,  WEDO;  Leonard  Kapner,  WCAE; 
Bill  Matta,  WLOA;  Sam  Vidnovic,  WMCK; 
B.  K.  Crane,  WDUQ  (FM),  Don  Ioset, 
WPIT;  Les  Rawlins,  KDKA;  Ben  Muros, 
WWSW;  Tom  Daugherty,  WKJF  (FM)  and 
Mr.  Shepard. 

The  1958  UF  campaign  will  be  long  re- 
membered by  all  who  had  a  part  in  it.  Ra- 
dio's participation,  particularly,  will  always 
remain  the  high  spot.  As  one  Pittsburgh  of- 
ficial stated  at  the  completion  of  the  drive: 

"From  the  campaign  kickoff  to  the  final 
stereo-music  concert,  the  United  Fund  cause 
was  constantly  kept  before  the  community 
every  hour  of  the  day  during  the  campaign." 


ton  by  Mr.  Geyer  and  his  father,  C.  J. 
Geyer,  maintains  offices  in  Detroit  to  service 
its  largest  account,  American  Motors  Corp. 
(Rambler,  Kelvinator,  Leonard  and  other 
divisions).  It  also  is  Geyer's  largest  radio 
client,  accounting  for  most  of  its  1959  radio 
billing  of  $1.5  million.  Geyer's  second  big- 
gest client  (and  largest  broadcast  user)  is 
American  Home  Products  Corp.  (Boyle- 
Midway  and  American  Home  Foods  Divs.), 
which  played  a  large  part  in  increasing 
Geyer's  share  of  total  billing  in  broadcast 
($5.85  million)  to  30%  [Advertisers  & 
Agencies,  Nov.  24]. 

MH&W,  the  outgrowth  of  an  agency  or- 
ganized in  1941  by  Mr.  Morey,  is  heaviest 
in  industrial  advertising,  but  a  hefty  part 
of  its  $10  million  billing  is  accredited  to 
bluechip  client  Sinclair  Oil  Corp.,  a  heavy 
radio  advertiser,  and  Richfield  Oil  Corp.  of 
New  York  Inc.,  sponsor  of  radio's  famed 
Richfield  Reporter  program. 

Broadcast  billings  at  GMM&B  are  ex- 
pected to  get  a  substantial  shot  in  the  arm 
next  year,  according  to  reliable  trade 
sources.  Mr.  Madden  reportedly  will  bring 
with  him  John  T.  McHugh,  former  presi- 
dent of  Joseph  Katz  Co.  until  he  joined 
KM&J  earlier  this  year.  Mr.  McHugh,  while 
at  Katz,  was  top  account  man  on  American 
Oil  Co.  (as  Mr.  Madden  was  top  man  on 
Esso  during  his  tenure  at  McCann-Erickson 
years  ago)  and  is  understood  slated  for  the 
Sinclair  account  post.  Also  slated  to  move 
with  Mr.  Madden:  David  Halpern,  KM&J 
senior  vice  president  and  New  York  general 
manager,  who  also  left  Katz,  bringing  with 
him  Bond  Clothes  Inc. — a  heavy  radio-tv 
advertiser — and  other  smaller  accounts  and 
who  also  is  account  head  on  Jenkins  Distil- 
lers, Manchester,  N.  H.  The  third  KM&J 
executive  said  to  follow  Messrs.  Madden, 


ADVERTISERS  S  AGENCIES  

NEW  COMBINE  BILLS  $30  MILLION 

•  Geyer  will  merge  with  Morey,  Humm  &  Warwick 
@  KM&J's  Madden  expected  to  bring  accounts,  personnel 


Broadcasting 


December  15,  1958    •    Page  29 


ADVERTISERS  &  AGENCIES 


McHugh  and  Halpern  is  Oliver  M.  Presbrey, 
vice  president  and  account  executive  on  the 
$1.5  million  Oral  Roberts  account  which 
C.  L.  Miller  Co.  lost  to  KM&J  this  year. 
All  told,  the  move  by  Mr.  Madden  and 
associates  should  "cost"  KM&J  about 
$2  million — a  considerable  portion  of  it 
in  broadcasting. 

Mr.  Madden  explained  that  he  had  orig- 
inally been  brought  into  KM&J  (from  Inter- 
national Latex  Corp.)  to  effect  "some  sort" 
of  merger  for  the  former  Russel  M.  Seeds 
Co.,  which  is  strong  in  Chicago,  weak  in 
New  York.  Morey,  Humm  &  Warwick,  he 
said,  "was  one  of  the  agencies  I  talked 
with."  Shortly  before  KM&J  worked  out 
its  association  with  Donahue  &  Coe  Inc. 
[At  Deadline,  Dec.  1],  Mr.  Madden  was 
asked  to  join  the  MH&W-Geyer  combine 
which  had  been  in  the  making  after  KM&J 
and  MH&W  broke  off  their  negotiations.  It's 
been  no  secret  that  Geyer  has  been  seeking 
a  merger  [Closed  Circuit,  May  19]  follow- 
ing its  abortive  talks  with  Erwin,  Wasey  & 
Co.  last  year. 

It  is  expected  that  Freeman  Keyes, 
former  president  of  Seeds,  now  board  chair- 
man of  KM&J,  will  once  again  assume  the 
presidency  of  the  agency,  and  that  "with- 
in a  reasonable  time"  (Mr.  Madden's  words) 
the  "M"  in  KM&J  will  be  dropped. 

Commented  Mr.  Ballard  last  week:  "This 
is  one  agency  merger  where  economic  con- 
siderations have  played  a  very  minor  role 
in  our  thinking,  since  both  agencies  are 
in  solid  financial  positions  with  good  profit 
records  in  the  year  now  ending."  His 
sentiments  were  echoed  by  a  MH&W  ex- 
ecutive: "This  is  a  happy  merger — just 
think,  we'll  all  drive  Ramblers  that  run  on 
Sinclair  products.  ..." 

RENAULT  REFUELS 
AS  VW  ADS  STALL 

•  French  car  adding  radio-tv 

•  Mathes  resigning  Volkswagen 

Two  foreign  automakers  were  on  the  move 
last  week — one,  deeper  into  broadcast  media, 
the  other  possibly  out  of  any  nationally- 
planned  and  agency-administered  advertis- 
ing. As  the  Renault  "Dauphine"  was  look- 
ing for  a  new  network  parking  place  (it  sur- 
renders its  alternate-week  berth  on  CBS- 
TV's  Small  World  to  Olin-Mathiesen  Chem- 
ical Co.,  which  picks  up  the  whole  weekly 
tab  effective  Dec.  28),  Volkswagen  hit 
the  open  road  after  being  resigned  by  J.M. 
Mathes  Inc.,  its  agency  since  last  March  31. 

Renault  Inc.,  U.S.  subsidiary  of  the  French 
state-owned  Renault  works,  on  Dec.  21 


FILLING  up  at  the  radio-tv  tank 


MR.  GEYER  MR.  MOREY 


terminates  its  six-show  full  sponsorship  of 
the  new  Ed  Murrow-Fred  Friendly  Sunday 
night  tv  hookup — a  run  that  cost  it  $168,000 
gross  [Advertisers  &  Agencies,  Sept.  22]. 
It  then  picks  up  one-quarter  sponsorship  of 
CBS-TV's  Gator  Bowl  coverage  Dec.  27 
(cost:  $47,446  gross). 

Beyond  that,  Renault  has  no  plans  other 
than  to  connect  with  another  network  show 
"fairly  soon."  Reason:  it  is  "simply  delight- 
ed" with  tv  as  is  its  agency.  Needham,  Louis 
&  Brorby,  which  for  the  past  few  months 
has  been  helping  persuade  Renault  distribu- 
tors to  spend  more  in  the  broadcast  media. 

But  what's  good  for  NL&B  may  not  nec- 
essarily be  good  for  Mathes,  which  last 
Monday  (Dec.  8)  dropped  the  Volkswagen 
account  effective  next  March  31.  Agency 
President  W.T.  (Ted)  Okie  wasn't  talking 
(other  than  to  issue  the  generally-accepted 
"resigned-by-mutual-consent"  statement)  nor 
was  the  client.  A  terse,  inter-office  memo  at 
Mathes  said  the  agency  had  quit  the  $750,- 
000  account  after  "total  disagreement"  on  ad 
strategy. 

Officials  at  Englewood  Cliffs,  N.J.,  U.S. 
headquarters  for  the  German  manufacturer, 
were  "unavailable"  for  comment,  but  it  was 
learned  that  the  split  resulted  from  Volks- 
wagen's reluctance  to  spend  nationally  or 
accept  agency  recommendations— on 
grounds  that  it  really  didn't  "need"  adver- 
tising. With  or  without  advertising,  Volks- 
wagen's unit  sales  have  risen  from  46,000  to 
76.000  over  the  past  year. 

So  have  Renault's — from  3,500  monthly 
to  capacity  5,600 — but  U.S.  advertising 
manager  Ethel  Norling  is  the  first  to  admit 
that  advertising,  radio-tv  promotion  in  par- 
ticular, has  had  a  lot  to  do  with  the  fact 
that  "we've  practically  run  out  of  cars." 
Renault  expects  sales  for  the  current  year 
to  hit  48,000  units  for  a  gross  volume  of 
$81.6  million. 

Miss  Norling  has  worked  with  a  budget 
"in  excess  of  $1  million,"  excluding  co-op 


BACKING  out  of  Mathes  garage 


MR.  MADDEN  MR.  BALLARD 


and  dealer  expenditures,  formidable  in  them- 
selves. They'll  become  larger  should  the 
Renault  field  force  heed  her  suggestions.  Re- 
nault is  particularly  concerned  about  getting 
dealer-distributors  in  the  Middle  West  to 
beef  up  broadcast  spending. 

Outside  of  a  few  special  eastern  markets. 
Renault  has  been  relying  on  its  key  distribu- 
tors to  place  broadcast  campaigns — partly 
with  factory  support.  The  area  that  appar- 
ently is  ripe  for  some  hot  radio-tv  salesman- 
ship is  the  Middle  West  where  Renault  re- 
cently assigned  its  distributorship  to  Chica- 
go's Lake  States  Inc.  To  date,  there's  been 
"little"  radio-tv  spot  for  Renault  in  Illinois. 
Indiana,  Ohio,  Michigan  and  Wisconsin. 
Another  area  recommended  for  more  spot  is 
the  widely-scattered  Kansas,  Missouri,  Ne- 
braska, North  and  South  Dakota  territory 
administered  by  Wichita's  Shidlar  Motors. 

Why  is  Renault  so  revved  up  about  radio- 
tv?  Says  Miss  Norling:  "it's  an  economical 
way  to  advertise  an  economical  car.  .  .  ." 

KADY  Listeners'  Nays  Have  It 
In  Station's  Liquor  Ad  Survey 

A  heavy  majority  of  listeners  responding 
to  a  liquor  poll  conducted  by  KADY  St. 
Charles,  Mo.,  are  opposed  to  advertising 
of  whiskey  on  radio  and  tv,  according  to  a 
summary  issued  by  the  station. 

Of  170  replies,  149  opposed  and  21 
favored  whiskey  advertising  on  the  air.  The 
station  ran  six  announcements  from  Nov. 
19  through  Dec.  5  inviting  comment  from 
listeners. 

"We're  convinced  that  the  vast  radio 
and  tv  audience  is  not  ready  for  whiskey 
advertising,  at  least  not  during  the  day." 
said  William  R.  Cady  Jr.,  KADY  president. 
"Most  of  the  replies  against  such  adver- 
tising mentioned  the  fact  that  too  many 
children  would  hear  the  commercials." 

The  station  poll  was  inspired  by  a  BBDO 
request  asking  if  the  station  would  take 
hard  liquor  advertising.  The  request  was 
made  through  Broadcast  Time  Sales  of 
New  York,  its  representative. 

Mr.  Cady  added,  "In  reviewing  the  an- 
swers we  received,  we  find  that  those  who 
wrote  in  favor  of  accepting  liquor  adver- 
tising wrote  only  a  few  lines,  made  only  a 
short  reply,  while  those  against  it  an- 
swered at  length.  There  were  no  'crank' 
answers  and  only  one  writer  found  fault 
with  the  station  for  asking  its  listeners 
about  the  subject." 


4*  IN  HIERARCHY  OF  NEW  AGENCY 


Page  30    •    December  15,  1958 


Broadcasting 


WEAVER  MAY  RETURN 
TO  MADISON  AVENUE 

•  M-E  talks  to  ex-NBC  head 

•  Negotiating  tv  consultancy 

McCann-Erickson  is  ready  to  launch  Syl- 
vester L.  (Pat)  Weaver  Jr.  on  a  new  leg  of 
his  career:  that  of  tv  consultant  at  the  agen- 
cy. The  Weaver  talents  may  be  signed  by 
McCann-Erickson  as  early  as  this  week. 

Negotiating  for  the  past  several  weeks 
with  Mr.  Weaver  has  been  C.  Terence 
Clyne,  McCann-Erickson's  senior  vice  pres- 
ident for  corporate  tv-radio  services,  who 
has  been  in  close  contact  with  the  former 
NBC  chairman  for  more  than  a  year. 

If  the  pact  is  closed — and  apparently  the 
agency  thinks  it  will  be — Mr.  Weaver  will 
work  side-by-side  at  McCann-Erickson  with 
a  former  NBC  associate,  Thomas  A.  Mc- 
Avity,  vice  president  in  charge  of  tv-radio 
programming  (New  York),  and  with  George 
Haight,  vice  president  in  charge  of  tv-radio 
programming  (Los  Angeles).  Mr.  McAvity 
was  an  NBC  executive  vice  president  for  tv 
network  programs  and  sales  at  the  time  Mr. 
Weaver  left  NBC  in  1956. 

Association  of  Mr.  Weaver  with  McCann- 
Erickson,  No.  2  broadcast  billing  agency  this 
year,  will  mark  his  return  to  active  agency 


participation  after 
nine  years  (he 
stepped  out  of 
Young  &  Rubicam 
as  radio  manager  to 
take  charge  of  Lucky 
Strike  advertising 
about  20  years  ago, 
returned  to  Y&R  as 
a  top  radio-tv  execu- 
tive in  1947  and  left 
in  the  summer  of 
1949  to  join  NBC- 


MR.  WEAVER  jy) 

There  is  no  doubt  that  M-E  wants  Mr. 
Weaver  for  the  aid  he  can  render  in  the 
planning  and  supervision  of  television  pro- 
gramming handled  through  the  agency.  In 
his  consultancy  post,  Mr.  Weaver  would 
act  autonomously  and  make  his  services 
available  to  Messrs.  McAvity  and  Haight 
but  under  Mr.  Clyne's  general  supervision. 

Unaffected  would  be  Mr.  Weaver's  cur- 
rent affiliation  as  consultant  to  Kaiser  In- 
dustries and  his  other  program  production 
activities.  Mr.  Weaver  recently  entered  the 
McCann  orbit  indirectly  as  the  tv  adviser  to 
New  York  Gov.-elect  Nelson  A.  Rockefeller 
(Marschalk  &  Pratt  Div.  of  M-E  handled 
the  New  York  GOP  in  the  November  elec- 
tion). 

Just  where  Mr.  Weaver  would  apply  his 
creative  know-how  is  difficult  to  ascertain 
but  there  are  14  network  shows  at  M-E. 
The  agency  has  an  overall  billing  of  more 
than  $200  million,  approximately  half  in 
the  broadcast  media,  with  $61  million  in 
network  tv  alone. 

Among  M-E's  top  network  tv  advertisers: 
Liggett  &  Myers  (Chesterfield  and  Oasis 
cigarettes),  Westinghouse  Electric,  Buick 
Div.  of  General  Motors,  Bulova  Watch,  Na- 
tional Biscuit,  Helene  Curtis,  Bell  &  Howell 
and  Colgate-Palmolive. 

McCann-Erickson  meantime  put  into  mo- 


tion a  structural  reorganization,  setting  up 
its  executive  responsibility  along  regional 
lines.  The  agency's  10  domestic  offices  were 
grouped  into  three  regions: 

Eastern — New  York,  Atlanta,  Boston  and 
Detroit.  Robert  E.  Healey,  executive  vice 
president,  will  supervise,  and  Paul  Foley, 
senior  vice  president,  becomes  manager  of 
the  home  office  in  New  York. 

Midwestern — Chicago,  Cleveland  and 
Houston.  Emerson  Foote,  senior  vice  presi- 
dent, is  in  charge. 

Pacific — Los  Angeles,  San  Francisco  and 
Portland.  Phipps  L.  Rasmussen,  vice  presi- 
dent, supervises  the  region  and  continues  to 
manage  San  Francisco. 

Pepsi  Tv  Spectacular,  Series 
On  Agenda  at  Good  son -Tod  man 

Plans  for  the  Pepsi-Cola  Co.'s  heavy  in- 
vestment in  television  in  1959  were  revealed 
last  week  when  Goodson-Todman  Produc- 
tions, New  York,  announced  that  Pepsi-Cola 
will  sponsor  a  live  90-minute  network  spec- 
tacular in  April  as  well  as  a  half-hour  dram- 
matic  film  anthology  in  a  combination  net- 
work and  spot  buy  for  Pepsi  bottlers 
throughout  the  country. 

Though  no  figures  could  be  ascertained, 
it  was  reported  that  the  spectacular,  which 
will  be  produced  with  the  cooperation  of 
the  National  Academy  of  Recording  Arts 
and  Sciences,  will  run  into  more  than  $400,- 
000.  The  filmed  drama  series,  tentatively 
titled  Pepsi-Cola  Theatre,  is  expected  to  run 
to  "several  million  dollars"  for  production 
and  time  costs.  Networks  have  not  been  se- 
lected either  for  the  spectacular  or  the  series. 

G-T,  which  disclosed  the  Pepsi  transac- 
tions as  part  of  a  rash  of  new  business  at  the 
company,  also  announced  it  has  signed  a 
contract  with  NBC-TV  to  produce  39  epi- 
sodes of  the  Philip  Marlowe  detective  series 
for  showing  on  NBC-TV  starting  either  in 
April  or  the  fall.  G-T  added  that  the  com- 
pany will  begin  production  shortly  on  the 
pilot  film  of  Heave  Ho  Harrigan,  a  situation 
comedy. 

Burnett  Integrates  Marketing 
Under  Greeley,  Promotes  Wright 

Leo  Burnett  Co.,  Chicago,  has  integrated 
marketing,  media  and  research  functions 
into  a  single  marketing  services  division 
under  Joseph  M.  Greeley,  vice  president. 

In  the  new  setup  announced  last  week, 
Leonard  S.  Matthews,  vice  president  in 
charge  of  media,  will  be  in  charge  of  both 
media  and  research  departments.  John 
Coulson  continues  as  head  of  research  and 
Thomas  A.  Wright  Jr.  in  charge  of  media. 
Mr.  Wright,  who  has  been  manager  of  the 
media  department,  also  was  elected  a  vice 
president.  Broadcasting  operations  under 
William  Mcllvain,  vice  president  in  charge 
of  radio-tv,  are  not  directly  involved. 

Mr.  Matthews  joined  Burnett  from  A. 
C.  Nielsen  Co.  in  1947  and  has  been  a 
vice  president  since  1956.  Mr.  Coulson, 
research  manager  since  1954,  was  elected 
a  vice  president  this  past  March.  Mr. 
Wright  joined  the  agency  in  1955  after 
service  with  NBC  and  became  media  man- 
ager last  year. 


TURNABOUT:  A  DOG 
ORDERED  ON  COUCH 

Even  dogs  can  become  frustrated  these 
days.  And  psychoanalysis  can  help  them 
to  live  with  their  neuroses,  with  a  sub- 
stantial assist,  of  course,  from  such  high- 
protein  victuals  as  Rival  dog  food. 

This  approach  highlights  a  new  tv  film 
commercial  created  for  Rival  by  its 
agency,  Guild,  Bascom  &  Bonfigli,  San 
Francisco,  and  designed  for  use  on  sev- 
eral syndicated  tv  film  programs  in  26 
markets,  starting  next  month. 

The  90-second  commercial  stresses 
that  many  dogs  today  suffer  from  lack 
of  exercise.  It  pictures  a  Fox  Terrier 
under  analysis  who  dreams  he  is  a  Great 
Dane.  The  psychiatrist  concludes:  a  frus- 
trated desire  for  violent  exercise  and 
advises: 

"But  he  must  accept  himself  for  what 
he  is — a  typical  modern  dog  who  can't 
get  enough  exercise.  And  the  answer  for 
him  is  not  in  dreams — but  in  Rival  Dog 
Food — the  modern  dog  food  made  espe- 
cially for  today's  dogs  that  don't  get 
enough  exercise." 

The  commercial  was  produced  by  Sig- 
al  Productions,  Los  Angeles.  The  script 
was  by  Bud  Arnold  and  Gene  Thompson, 
under  the  supervision  of  Courtenay 
Moon,  GB&B  vice  president. 


FRUSTRATED  FIDO  under  psychoanal- 
ysis (top  photo)  finds  Rival  dog  food 
helps  his  neuroses  (below). 


Broadcasting 


December  15,  1958    •    Page  31 


ADVERTISERS  &  AGENCIES  continued 


LIGHT  TOUCH  CAN  BRING  HEAVY  SALES 

Puppet  stars  of  Wilkins  Coffee  spots  are  turned  into  a  hot  premium 


The  Wilkins  Coffee  Co.  of  Washington, 
and  its  agency,  M.  Belmont  Ver  Standig 
Inc.,  are  really  not  greedy.  They  would  have 
been  fairly  content  just  to  continue  to  have 
the  "best-liked"  television  commercial  ever 
rated  by  ARB  in  the  Washington  market — ■ 
or  any  other  market — with  the  steady  in- 
crease in  sales  that  goes  along  with  it  to  give 
Wilkins  a  third  of  total  coffee  sales  in  the 
area. 

But  a  company  must  look  out  for  the 
goodwill  of  its  customers.  And  most  if  not 
all  these  customers  are  the  impassioned 
fans  of  a  pair  of  puppets  named  Wilkins  & 
Wontkins,  who  indulge  in  some  of  the  most 
slapstick  antics  since  the  Keystone  Kops 
to  wheedle  tv  watchers  into  buying  Wilkins 
coffee  and  tea. 

Accordingly,  company  and  agency — after 
1 3  months  of  successful  use  of  its  puppet 
commercials — yielded  to  the  obvious  and 
inevitable  late  last  month:  Viewers  were 
offered  vinyl  replicas  of  Wilkins  &  Wont- 
kins — suitable  for  do-it-yourself  puppetry — 
at  the  $1  cost  of  producing  the  toys,  plus 
part  of  the  opening  strip  from  a  can  of 
Wilkins  coffee,  the  label  from  a  jar  of 
Wilkins  Instant  or  Decaffeinated  coffee  or 
the  top  from  a  box  of  Wilkins  tea. 

The  premium  offer  began  Nov.  21  with 
a  series  of  ads  in  the  Washington  news- 
papers introducing  Wilkins  Decaffeinated 
coffee.  The  premium  promotion  was  ex- 
tended to  television  Dec.  5  with  a  20-second 
spot  daily  on  each  of  three  local  tv  stations. 
The  next  step  will  come  as  Wilkins  converts 
its  product  labels  to  include  the  puppet 
offer.  It's  still  too  early  yet  to  determine 
the  full  impact  of  the  premium  promotion, 
but  Wilkins  last  week  was  counting  orders 
in  the  thousands. 

The  "Stars"  in  Profile  •  The  cuddly 
editions  of  Wilkins  &  Wontkins  stand  eight 
and  seven  inches  high,  respectively.  Will,  as 
he  is  called  in  the  Ver  Standig  shop,  is  as 
positive  as  his  name  implies  and  wears  the 
cheerful  look  of  a  young  frog  who  has  just 
discovered  he  can  croak.  Wontkins,  who 
hasn't  even  an  apostrophe  to  his  name, 
looks  as  if  he  has  just  swallowed  something 
that  tastes  bad — "X"  brand  coffee,  perhaps. 
His  head  is  pointed,  his  eyes  pop  and 
his  mouth  droops.  By  some  strange  fate  his 
pear  shape  happens  to  fit  daddy's  or  mum- 
my's hand  much  better  than  Wilkins. 

The  Wilkins  &  Wontkins  premiums  are 
possibly  the  only  ones  that  ever  became  so 
popular  through  exposure  of  the  originals 
on  tv  commercials — not  programs — that 
they  were  created  by  viewer  demand.  The 
characters,  called  "muppets"  from  a  Lewis 
Carroll-like  fusion  of  "marionette"  and 
"puppet,"  first  began  appealing  to  the  risi- 
bilities of  the  area  tv  audience  Nov.  1,  1957. 
They  became  so  popular  immediately  with 
both  adult  and  child  audiences  that  the  Ver 
Standig  agency  soon  became  quite  busy 
parrying  requests  from  viewers  who  just 
happened  to  think  what  ideal  toys  the  pup- 


pets would  make  and  decided  to  write  in. 

"There's  such  a  thing  as  glutting  the  mar- 
ket," says  Jim  Young,  agency  creative  direc- 
tor and  copy  chief,  with  tongue  in  cheek 
and  eye  on  the  comfortable  Wilkins  sales 
charts.  He  explains  that  the  advertiser  and 
agency  didn't  want  to  shoot  up  all  their 
ammunition  at  once  and  were  giving  the  first 
peak  of  the  muppet  craze  a  little  time  to 
level  off. 

Because  of  their  year's  exposure  on  tele- 
vision, the  Wilkins  &  Wontkins  toys  didn't 
come  into  a  townful  of  strangers.  A  day  or 
so  after  the  first  premiums  arrived,  a  ship's 
captain  who  is  a  friend  of  Mr.  Ver  Standig 


went  into  a  local  supermarket  carrying  a 
pair  of  the  vinyl  toys.  As  he  walked  through 
the  store  he  soon  noticed  a  crowd  of  chil- 
dren and  grownups  were  following  him: 
that  is,  most  of  the  40-or-so  customers  in 
the  store.  They  asked  if  he  was  the  man 
who  did  the  "Wilkins"  tv  commercials. 

The  Wilkins  Image  •  Agency  executive 
Young  likes  to  tell  that  story  and  similar 
ones  to  show  that  the  muppets  have  suc- 
cessfully performed  the  all-important  func- 
tion of  product  identification;  to  viewers, 
says  Mr.  Young,  they  are  not  "tv  muppets," 
but  the  "Wilkins  tv  muppets." 

One  thing  that  helps  to  retain  this  iden- 


THE  MUPPETS  IN  ACTION 


Wilkins  coffee's  merrily  insouciant  approach  to  the  Christmas  selling  season  shows 
that  there  may  be  two  ways  of  looking  at  it,  as  is  shown  here  by  the  holiday  tv 
commercial  illustration  featuring  the  Wilkins  &  Wontkins  "muppets."  Santa  (por- 
trayed by  Wilkins)  drives  sleigh  drawn 
by  reindeer  (Wontkins)  and  sparks  this 
exchange: 

<  WILKINS:  "Merry  Christmas!  It's  a 
joy  to  bring  Wilkins  coffee  to  so  many 
people  at  Christmas." 

WONTKINS  (dourly):  "It's  a  joy  to  > 
you — You  aren't  pulling  the  sled." 


Washington's  favorite  tv  actors  are 
equally  adept  at  putting  across  the  Wilkins 
sales  message  and  making  their  audience 
laugh  in  any  number  of  other  situations. 
Some  sample  dialogues  from  the  43  com- 
mercials now  going  the  rounds  include  a 
cannon  scene,  a  pie-throwing  scene  and 
a  "thinking  man"  scene,  the  last  having 
a  lisping  and  hilarious  resemblance  to  a 
familiar  cigarette  commercial: 

WILKINS  (sitting  on  can  of  coffee, 
pointing  cannon  at  Wontkins):  "Okay, 
buddy,  whaddya  think  of  Wilkins?" 

WONTKINS  (sourly):  "Never  tasted 
it." 

WILKINS  (fires  cannon:  BOOM! 
Wontkins  disappears  in  cloud  of  smoke; 
Wilkins  turns  cannon  toward  audience) : 
"Now  what  do  you  think  of  Wilkins?" 

WILKINS  (behind  counter,  Wontkins 
in  front,  at  small  restaurant):  "Want  some 


Wilkins  coffee  with  your  pie?" 

WONTKINS  (grumpily):  "Naw!  just 
gimme  the  pie." 

Wilkins  lifts  pie  and  shoves  it  into 
Wontkins'  face.  The  meringue-faced 
Wontkins  turns  to  glare  at  audience. 

WILKINS  (with  sympathy):  "Sure  you 
wouldn't  like  some  Wilkins  to  wash  it 
down?" 

WONTKINS  (in  water,  bobbing  up 
and  down):  "I'm  thinking!  I'm  thinking! 
Thave  me!" 

WILKINS  (rowing  up  in  boat,  and 
holding  out  can  of  Wilkins  coffee):  "Have 
some  Wilkins  coffee!" 

WONTKINS  (coming  up  once  more): 
"Why?" 

WILKINS:  "It's  a  thinking  man's  cof- 
fee." 

Wontkins,  bubbling,  sinks  slowly  to 
bottom. 


Page  32    •    December  15,  1958 


Broadcasting 


MERCHANDISING! 


i*Fte 


Covers  30  of  the  highest  volume  independent  stores 
in  Baltimore! 

Two  weeks  display  of  your  product  on  the  big  WITH  Drug 
Merchandising  display  stand  in  all  participating  stores! 

In-store  poster  displays  of  your  product  in  all  stores ! 

Jumbo  mailings  to  every  retail  drug  store  in  the 
Baltimore  Metropolitan  area ! 

Many  more  merchandising  "pluses" !  No  other  Baltimore 
radio  station  has  anything  like  it!  Get  full  details — now. 


Write  to  Radio  W^l^T^H  Baltimore  3,  Md. 


or  contact  the  W-l-T-H  national  representative  nearest  you: 

Select  Station  Representatives  in  New  York,  Philadelphia,  Baltimore,  Washington 
Clarke  Browne  Co.  in  Dallas,  Houston,  Denver,  Atlanta,  Miami,  New  Orleans 
McGavren-Quinn  in  Chicago,  Detroit  and  West  Coast 


Broadcasting 


December  15,  1958    •    Page  33 


VIEWED  MOST^ 


VIEWED  MOST^ 


"^The  WGAL-TV  audience  is  greater  than  the 
combined  audience  for  all  other  stations  in  the  Channel  8  coverage  area. 
See  Lancaster-Harrisburg-York  ARB  survey. 


Channel  S  •  Lancaster,  Fa.  •  3STBO  and  CBS 

Representative:  The  MEEKER  Company,  lnc.»  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


ADVERTISERS  &  AGENCIES  CONTINUED 


tification,  besides  the  ever-present  coffee 
can  or  jar  in  the  Wilkins  commercials,  is 
the  way  the  name  of  the  product  is  made 
an  inextricable  part  of  the  dialogue. 

That  dialogue,  between  the  irrepressible 
coffee  and  tea  salesman,  Wilkins,  and  his 
skeptical  and  long-suffering  pal,  Wontkins, 
is  what  keeps  Washington  tv  viewers  glued 
to  their  sets  so  they  can  repeat  it  next  day 
to  someone  who  might  not  have  been  so 
fortunate  as  to  hear  it  first  hand.  And 
Wilkins  doesn't  mind  that  little  bit  of 
plagiarism,  either. 

The  Wilkins  commercials,  714 -second 
"mellow  dramas,"  feature  Wilkins  &  Wont- 
kins  in  an  endless  number  of  comedy  situa- 
tions. Wilkins  makes  the  sales  pitch  for  the 
product,  quite  often  irreverently,  while 
Wontkins  invariably  winds  up  on  the  butt 
end  of  the  joke  as  he  plays  it  dumbly 
straight.  (See  examples,  page  32.) 

Such  combinations  of  repartee  and  action 
have  so  captivated  Washington  that  they 
have  been  quoted  at  countless  parties  and 
lunch-table  conversations.  Newspaper  col- 
umnists facing  a  dull  day  fill  their  allotted 
space  with  Wilkins  &  Wontkins  dialogues. 
The  m.c.  of  one  of  the  city's  highest-rated 
personality  shows  on  radio  once  reeled  off 


10  W&Ws  verbatim  in  a  burst  of  generosity 
and  admiration  toward  the  competing  tv 
performers. 

Sometimes  a  new  Wilkins  &  Wontkins 
can  be  near-disastrous.  One  local  tv  per- 
former, coming  on  with  a  sincere-type  live 
commercial  one  evening  immediately  after 
the  fantastic  muppets,  was  near  tears  and 
had  lost  so  much  of  his  usual  composure 
from  laughing  at  the  zany  pair  that  his 
audience  would  have  been  startled  if  they 
had  not  been  in  the  same  hysterical  con- 
dition. Newscasters  following  the  muppets 
sometimes  find  themselves  imparting  events 
of  the  utmost  gravity,  broken  by  frequent 
snickers. 

The  idea  for  the  Wilkins  tv  commercials 
came  last  year  when  a  five-minute  local 
tv  show  caught  the  fancy  of  John  H. 
Wilkins  Jr.,  president  of  the  Wilkins  Coffee 
Co.,  who  felt  that  a  "soft  sell"  tv  campaign 
built  around  puppets  might  hold  possibilities 
for  his  products.  M.  Belmont  Ver  Standig, 
president  of  the  Washington  agency  that 
handles  Wilkins,  was  quick  to  see  the  point. 
The  client  and  agency  heads  reasoned  that 
tv  puppet  characters,  acting  out  a  series  of 
amusing  situations,  would  set  Wilkins  ad- 
vertising apart  from  that  of  Wilkin's  com- 


petitors, larger  coffee  companies  with  na- 
tional distribution. 

How  They  Were  Pre-Tested  •  The  tv 
show's  creators,  James  Henson  and  Jane 
Nebel,  graduate  art  students  at  the  U.  of 
Maryland  and  Catholic  U.,  were  persuaded 
to  join  the  Wilkins-Ver  Standig  team,  and 
with  Messrs.  Ver  Standig  and  Young  set 
to  work  on  the  commercial  series.  The 
two  creators  designed  two  dozen  puppets, 
they  were  submitted  to  a  consumer  panel 
and  the  two  favorites  of  more  than  70% 
of  the  panel  became  Wilkins  &  Wontkins. 

The  7  ^-second  tv  spots  were  put  on  the 
air,  a  total  of  36  a  week  on  three  Washing- 
ton tv  outlets.  After  13  weeks  Wilkins 
coffee  sales  had  jumped  30%  and  the 
company  began  to  realize  it  had  a  tiger 
by  the  tail.  This  began  to  be  evidenced  by 
the  reaction  from  viewers,  who  wrote  in  to 
Wilkins  to  express  their  appreciation.  One 
enamored  fan  asked  that  a  schedule  of 
the  commercials  be  run  in  the  newspaper 
so  he  wouldn't  miss  any. 

Although  the  Wilkins  &  Wontkins  spots 
are  run-of-schedule,  the  Ver  Standig  agency, 
which  has  earned  package  plan  rates  by 
placing  more  tv  billing  than  any  other  Wash- 
ington agency,  doesn't  have  to  worry  about 


LATEST  RATINGS 


NIELSEN 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  2  Weeks  Ending  Nov.  8 
TOTAL  AUDIENCEt 


No.  Homes 


Rank 

(000) 

1.  Wagon  Train 

17,835 

2.  Gunsmoke 

17,748 

3.  Shirley  Temple's  Storybook 

15,443 

4.  Ed  Sullivan 

14,616 

5.  Have  Gun,  Will  Travel 

14,573 

6.  Danny  Thomas 

14,486 

7.  Perry  Como 

14,442 

8.  Sugarfoot 

14,399 

9.  Cheyenne 

14,312 

10.  Maverick 

14,312 

Rank  % 

Homes* 

1 .  Wagon  Train 

41.9 

2.  Gunsmoke 

41.7 

3.  Shirley  Temple's  Storybook 

36.1 

4.  Sugarfoot 

35.3 

5.  Rifleman 

35.0 

6.  Cheyenne 

34.9 

7.  Have  Gun,  Will  Travel 

34.5 

8.  Maverick 

34.5 

9.  Ed  Sullivan 

34.2 

10.  Danny  Thomas 

34.1 

BACKGROUND:  The  following  programs, 
in  alphabetical  order,  apDear  in  this 
week's  Broadcasting  tv  ratings  roundup. 
Information  is  in  following  order:  pro- 
gram name,  network,  number  of  stations, 
sponsor,  agency,  day  and  time. 

Jack  Benny  (CBS-175):  American  Tobacco 

(BBDO),  Sun.  7-7:30  p.m. 
Chevy  Show  (NBC-176) :  Chevrolet  (C-E), 

Sun.  9-10  p.m. 
Cheyenne    (ABC-126):    National  Carbon 

(Esty),    Harold    Ritchie    (K&E),  Tues. 

7:30-8:30  p.m. 
Perry     Como     (NBC-171):  participating 

sponsors,  Sat.  8-9  p.m. 
Desilu  Playhouse  (CBS-113):  Westinghouse 

(M-E),  Mon.  10-11  p.m. 


AVERAGE  AUDIENCE^ 

No.  Homes 

Rank 

(000) 

1. 

Gunsmoke 

16,922 

2. 

Wagon  Train 

14,660 

3. 

Have  Gun,  Will  Travel 

13,920 

4. 

Danny  Thomas 

13,268 

5. 

Shirley  Temple's  Storybook 

12,789 

6. 

I've  Got  A  Secret 

12,702 

7. 

Jack  Benny 

12,659 

8. 

Maverick 

12,441 

9. 

Wyatt  Earp 

12,224 

10. 

Wells  Fargo 

12,006 

Rank  < 

'/•  Homes* 

1. 

Gunsmoke 

39.7 

2. 

Wagon  Train 

34.4 

3. 

Have  Gun,  Will  Travel 

33.0 

4. 

Rifleman 

32.0 

5. 

Danny  Thomas 

31.2 

6. 

Maverick 

30.0 

7. 

Shirley  Temple's  Storybook 

29.9 

8. 

I've  Got  A  Secret 

29.8 

9. 

Jack  Benny 

29.6 

10. 

Wyatt  Earp 

29.3 

(t) 

Homes  reached  by  all  or  any  part  of  the 
program,  except  for  homes  viewing  only 

1  to  5  minute. 

(t) 

Homes  reached  during  the  average  minute 

of  the  program. 

* 

Percented  ratings  are  based  on 

tv  homes 

within  reach  of  station  facilities  used  by 

each  program. 

Copyright  1958  A.  C.  Nielsen 

Co. 

Gunsmoke  (CBS-173):  Liggett  &  Myers 
(D-F-S),  alternating  with  Remington 
Rand  (Y&R)  Sat.  10-10:30  p.m. 

Have  Gun,  Will  Travel  (CBS-148):  Lever 
(JWT),  Whitehall  (Bates),  Sat.  9:30-10 
p.m 

I've   Got   a  Secret   (CBS-197):  Reynolds 

(Est"),  Wed.  9  30-10  p  m. 
Maverick    (ABC- 132):    Kaiser,  Drackett 

(Both  Y&R).  Sun.  7:30-8:30  p.m. 
Rifleman  (ABC-142):  Miles  Labs  (Wade), 

Ralston  Purina   (Gardner),   Procter  & 

Gamble  (B&B),  Tues.  9-9:30  p.m. 
Sugarfoot    (ABC-126):    American  Chicle 

(Bates),  Luaen's   (Mathes),  Tues.  7:30- 

8:30  p.m. 

Ed  Sullivan  (CBS-159) :  Mercury  (K&E), 


VIDEODEX 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  Nov.  1-7 


No.  Homes 


Rank 

(000) 

1.  Perry  Como 

12,454 

2.  Danny  Thomas 

12,038 

3.  Gunsmoke 

11,887 

4.  Loretta  Young 

11,748 

5.  Desilu  Playhouse 

11,265 

6.  Wyatt  Earp 

10,968 

7.  Chevy  Show 

10,428 

8.  Have  Gun,  Will  Travel 

10,311 

9.  Wagon  Train 

10,097 

10.  Wells  Fargo 

9,902 

Rank 

%  Homes 

1.  Perry  Como 

35.5 

2.  Danny  Thomas 

35.4 

3.  Gunsmoke 

35.0 

4.  Loretta  Young 

33.8 

5.  Desilu  Playhouse 

33.1 

6.  Wyatt  Earp 

32.9 

7.  Have  Gun,  Will  Travel 

30.5 

8.  Rifleman 

29.7 

9.  Chevy  Show 

29.6 

10.  Wagon  Train 

29.4 

Copyright  1958  Videodex  Inc. 


Eastman  Kodak  (JWT),  Sun.  8-9  p.m. 

Shirley  Temple's  Storybook  (NBC-180): 
John  H.  Breck,  Hills  Bros,  coffee,  Na- 
tional Dairy  (all  Ayer),  Sun.  8-9  p.m. 

Danny  Thomas  Show  (CBS- 189):  General 
Foods  (B&B),  Mon.  9-9:30  p.m. 

Wagon  Train  (NBC-180):  Ford  Motors 
(JWT),  alternating  with  Nabisco  (M-E), 
Wed.  7:30-8:30  p.m. 

Wells  Fargo  (NBC-163) :  American  Tobacco 
(SSC&B),  alternating  with  Buick  Dealers 
of  America  (M-E),  Mon.  8:30-9  p.m. 

Wyatt  Earp  (ABC-159):  General  Mills 
(D-F-S),  Procter  &  Gamble  (Compton), 
Tues.  8:30-9  p.m. 

Loretta  Young  (NBC-144):  Procter  & 
Gamble  (B&B),  Sun.  10-10:30  p.m. 


Broadcasting 


December  75,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES  continued 


- 

® 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Dec.  15-19,  22-24  (2-2:30  p.m.)  Truth 

or  Consequences,  participating  sponsors. 

Dec.  15-19,  22-24  (2:30-3  p.m.)  Haggis 

Baggis,  participating  sponors. 

Dec.   15,  22   (7:30-8   p.m.)    Tic  Tac 

Dough,  Procter  &  Gamble  through  Grey 

Adv. 

Dec.  15,  22  (10-10:30  p.m.)  Arthur 
Murray  Party,  P.  Lorillard  through  Len- 
nen  &  Newell. 

Dec.  16  (8-9  p.m.)  George  Gobel  Show, 
Liggett  &  Myers  through  McCann-Erick- 
son  and  RCA  through  Kenyon  &  Eck- 
hardt. 

Dec.  17,  24  (8:30-9  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman,  Craig  & 
Kummel  and  Lever  Bros,  through  J. 
Walter  Thompson. 


Dec.  17,  24  (9-9:30  p.m.)  Milton  Berle. 
Kraft  Foods  Co.  through  J.  Walter 
Thompson. 

Dec.  18  (10:30-11  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Dec.  19  (8-9  p.m.)  Ellery  Queen,  RCA 
through  Kenyon  &  Eckhardt. 
Dec.  20  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 
Dec.  21  (7:30-8  p.m.)  Northwest  Pas- 
sage, RCA  through  Kenyon  &  Eckhardt 
and  R.J.  Reynolds  through  Wm.  Esty. 
Dec.  21  (8-9  p.m.)  Shirley  Temple  Story- 
book, Hill  Bros.,  Breck,  and  National 
Dairy  all  through  N.W.  Ayer  &  Son. 
Dec.  21  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,    Chevrolet    through  Campbell- 
Ewald. 

Dec.  23  (8-9  p.m.)  Eddie  Fisher  Show. 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 


getting  them  in  prime  time.  The  three  local 
tv  outlets  became  quickly  aware  of  the 
muppets'  popularity,  with  the  predictable 
result  that  a  large  share  of  them  are  placed 
adjacent  to  programs  in  prime  tv  time. 
Many  viewers  dared  not  budge  from  their 
tv  sets  all  evening  for  fear  of  missing  one 
of  the  7V4  -second  "mellow  dramas." 

Though  Wilkins  &  Wonfkins  were  im- 
mediate hits,  this  spontaneous  rapport  be- 
tween actors  and  audience  didn't  come 
about  entirely  bv  coincidence.  Since  the 
beginning  every  Wilkins  tv  muppet  spot  has 
been  pre-tested  by  a  system  Ver  Standig 
feels  is  sure-fire.  The  spots  are  made  avail- 
able for  previewing,  before  airine,  to  civic 
organizations,  clubs  and  school  groups, 
whose  members  are  only  too  happy  to  write 
down  their  reactions  to  each  one. 

Even  at  that  Wilkins  misses  no  bets  and 
shows  the  not-so-popular  spots  at  least  once, 
if  only  for  the  sake  of  collectors  and  con- 
noisseurs. But  the  daffier  ones  get  additional 
mileage  with  multiple  exposures.  Wilkins 
is  not  too  snooty  to  yield  to  viewer  re- 
quests for  more  of  the  same. 

With  all  the  hue  and  cry  about  the  mup- 
pet commercials,  the  Ver  Standig  agency 
turned  to  ARB  in  April  to  find  out  just 
what  Wilkins  &  Wontkins  had  wrought  in 
Washington's  tv  households.  The  result  ex- 
ceeded their  most  rash  speculations:  The 
Wilkins  pair  was  rated  "best-liked"  by 
1)0.1%  of  the  viewers,  with  5.1%vfor  run- 
ner-up Maypo  cereal  spots.  The  16-market 
survey  had  Wilkins  overshadowing  such 
powerhouses  as  Piel's  beer  in  New  York 
(39%)  and  Hamm's  beer  in  Minneapolis- 
St.  Paul  (38.3%). 

Since  then  Wilkins'  ARB  has  climbed 
and  leveled  off  in  the  60s,  with  a  high  of 
66%,  believed  to  be  a  record  for  an  ARB 
rating.  Wilkins'  latest  Washington  rating, 
for  November,  is  60.2% — more  than  16 
times  that  of  second-place  Maypo  (3.7%). 

Verifying  Those  Figures  •  Just  after  the 
first  ARB  report  last  spring,  Ver  Standig 
engaged  Data  Unlimited,  a  local  organiza- 
tion which  maintains  a  consumer  panel  of 
500  tv  homes  considered  representative  of 
the  Washington  market's  socio-economic 
makeup,  to  make  a  similar  survey  of  "best- 
liked"  commercials.  The  DU  figure  was 
52%,  within  2%  of  the  ARB  rating.  Mr. 
Young  feels  even  that  difference  can  be 
accounted  for  when  it  is  considered  that 
the  percentage  figure  for  the  Wilkins  com- 
mercial at  that  time  was  still  rising,  as  later 
ARB  figures  bore  out. 

Wilkins,  which  has  distribution  only  in 
the  Washington,  Baltimore  and  Richmond 
major  markets,  also  introduced  its  muppet 
commercial  in  Baltimore  with  most  gratify- 
ing results.  With  only  13  spots  weekly  on 
a  single  tv  station,  Wilkins  &  Wontkins 
grabbed  first  place  with  a  19.9%  rating, 
while  coffee  sales  increased  30%  to  40%, 
according  to  an  account  in  the  Tea  and 
Coffee  Trade  Journal.  Remembrance  value 
of  the  Wilkins  spots  in  Baltimore  was  shown 
by  ARB's  survey  for  the  full  month  of 
August.  Although  Wilkins  took  a  hiatus  in 
Baltimore  tv  from  July  22  to  Sept.  15.  Wil- 
kins' muppets  placed  second  for  "best- 
Page  36    •    December  15,  1958 


liked"  commercial  during  August  with 
10.5%,  compared  to  Gunther  beer's  13.4%. 

In  another  ARB  survey  for  "best-liked" 
tv  commercials  all  over  the  country,  the 
Wilkins  spots,  aired  only  in  Washington 
and  Baltimore  which  represent,  only  4%  of 
the  national  tv  market,  placed  among  the 
top  20  commercials  with  1.9%,  equalling  or 
bettering  such  nationally  advertised  prod- 
ucts as  Newport  cigarettes,  Winston  ciga- 
rettes, Kaiser  foil,  Ipana  toothpaste,  Ivory 
soap  and  Alka  Seltzer. 

Starting  in  Washington  with  36  W&W 
commercials  weekly  Nov.  1,  1957,  Wilkins 
increased  to  45  the  first  of  this  year  and  in 
mid-November  stepped  up  exposures  to  62 
weekly.  For  the  premium  offers,  which  take 
longer  to  describe  than  it  does  to  sell  Wil- 
kins alone,  one  20-second  spot  is  being  aired 
daily  on  each  of  three  tv  stations,  and  a 
single  spot  daily  in  Baltimore.  In  Baltimore, 
the  client  is  considering  an  increase  in  its 
present  schedule  of  13  times  weekly,  which 
most  likely  will  boost  its  latest  (November) 
second-place  17.5%.  National  Bohemian 
beer  holds  the  top  spot  with  38.9%. 

Have  Muppets,  Will  Travel  •  Nothing 
succeeds  like  success,  Ver  Standig  has  found, 
and  the  agency,  which  has  the  muppet  cre- 
ators under  contract,  is  producing  similar 
muppet  commercials  for  four  other  adver- 
tisers in  other  top  markets,  with  each  adapt- 
ed to  their  respective  products.  These  in- 
clude Nash's  coffee,  Minneapolis,  starts 
about  Dec.  21,  through  Campbell-Mithun; 
LaTouraine  coffee,  Boston,  started  Oct.  27, 
through  Hoag  &  Provandie;  Kraml  milk. 
Chicago,  started  Oct.  30,  through  Wright, 
Campbell  &  Suitt,  and  Faygo  Beverages, 
Detroit,  starting  next  Jan.  1,  through  W.B. 
Doner  &  Co. 

Ver  Standig  produces  the  tv  muppet  com- 
mercials for  other  advertisers  not  com- 
petitive with  Wilkins  at  three  for  $7,500. 
One  agency  already  using  the  muppets  has 
indicated  interest  in  the  premiums,  too,  and 


other  agencies  have  inquired  about  the  mup- 
pet commercials. 

Of  the  43  W&W  commercials  already 
produced,  26  have  been  exposed  on  tv  to 
what  the  agency  considers  the  optimum  ca- 
pacity, and  17  more  are  ready  to  be  shown. 
Wilkins  and  Ver  Standig  apparently  feel 
W&W  are  going  to  be  around  for  some  time 
to  come,  for  40  more  are  in  the  creative  or 
production  stage. 

As  one  might  reasonably  suspect,  the 
major  part  of  the  Wilkins  Coffee  Co.  budget 
is  in  television.  But  the  Ver  Standig  agency, 
which  has  handled  the  Wilkins  account  the 
past  seven  years,  says  it  has  used  radio  and 
newspapers  from  time  to  time  for  Wilkins 
with  success.  The  Washington  roasting 
house,  which  has  more  than  held  its  own 
against  Maxwell  House,  Chase  &  Sanborn 
and  other  larger  coffee  companies,  is  of  the 
philosophy  that  the  medium  is  not  neces- 
sarily ascendant  to  the  idea;  that  a  brilliant 
ad  idea  can  always  find  a  suitable  medium. 

Ver  Standig's  Jim  Young,  who  is  riding 
herd  on  what  is  coming  to  be  thought  of  as 
the  outstanding  regional  tv  success  of  the 
year,  is  a  very  busy  man  these  days.  He 
helps  co-creator  Henson  write  scripts  for 
Wilkins  &  Wontkins,  coordinates  produc- 
tion of  the  tv  commercials  with  the  studios 
and  the  young  creators,  oversees  the  mup- 
pets premium  promotion  and  tries  to  keep 
the  ever-growing  Wilkins  &  Wontkins  fan 
club  happy. 

Vignette  of  Success  •  For  that  reason  he 
can  sometimes  be  a  hard  man  to  talk  to 
because  his  telephone  keeps  ringing.  While 
he  was  making  a  couple  of  final  points 
about  the  Wilkins  tv  story,  the  phone  rang 
once  more.  It  was  a  woman  who  had  bought 
ten  sets  of  muppets  (or  10  cans  of  Wilkins 
coffee)  for  the  children  in  her  neighbor- 
hood. Her  query: 

Would  Mr.  Young  be  so  good  as  to  send 
over  several  scripts  of  the  Wilkins- Wontkins 
dialogues  so  the  kids  may  do  their  own  Wil- 
kins commercials? 

Broadcasting 


My  Gawd,  she's  TALL 


YESSIR,  she  IS  tall-1-1  —  the  tallest  thing  man 
ever  made  in  North  Dakota— WDAY-TV's 
new  antenna,  1206  feet  above  the  ground  (1150 
feet  above  average  terrain!). 

As  you  know,  tower  height  is  extremely  im- 
portant in  getting  TV  coverage — more  important 
than  power,  though  WDAY-TV  of  course  utilizes 
the  maximum  100,000  watts. 

So  WDAY-TV — with  new  Tower  and  new 
Power — will  soon  be  covering  96%  more 
of  North  Dakota-Minnesota's  best  country- 
side than  before — 60%  more  of  the  pros- 
perous Red  River  Valley's  families  than 
before ! 

Even  before  building  this  tremendous  new 
tower,  ratings  proved  that  WDAY-TV  is  the 
hottest  thing  in  the  Valley.  Soon  they'll  be 
better  and  better,  and  for  greater  and  greater 
distances ! 


ARB  —  December,  1957 
SHARE  OF  AUDSENCE 
Metropolitan  Area 

9:00  A.M.  —  6:00  P.M. 
Monday  -  Friday 

WDAY-TV 

77.2 

6:00  P.M.          10:00  P.M. 

Sunday  -  Saturday 

74.1 

10:00  P.M.  —  Midnight 
Sunday  -  Saturday 

81.1 

Ask  PGW  for  all  the  facts! 


WDAY-TV 

FARGO,  N.  D.     •     CHANNEL  6 

AJfiBated  wifh  NBC  •  ABC 


PETERS,  GRIFFIN,  WOODWARD,  Ine 
Exclusive  National  Representatives 


Broadcasting 


December  15,  1958    •    Page  37 


ADVERTISERS  S  AGENCIES  continued 

DONALDSON  ARF  BOARD  CHAIRMAN 


Ben  R.  Donaldson,  Ford  Motor's  adver- 
tising consultant,  was  elected  Thursday 
(Dec.  11)  as  chairman  of  the  Board  of 
Advertising  Research  Foundation,  succeed- 
ing Wallace  H.  Wulfeck,  executive  vice  pres- 
ident of  William  Esty  Co.  who  served  in  the 
post  for  two  years. 


Arno  Johnson, 
vice  president,  J. 
Walter  Thompson, 
was  elected  vice 
chairman  succeeding 
Mr.  Donaldson.  Mr. 
Johnson  had  served 
as  treasurer  for  two 
years.  Frank  W. 
Mansfield,  director 
of  marketing  re- 
search for  Sylvania 
Electric  Products 


MR.  DONALDSON  and  aQ  ARp  dim> 

tor  since  December  1954  was  elected  treas- 
urer. Hugh  M.  Beville  Jr.,  NBC's  vice  pres- 
ident, planning  and  research,  was  elected 
for  a  two-year  directorship  and  Richard  J. 
Babcock,  president  of  Farm  Journal,  for  a 
three-year  term. 

Among  those  re-elected:  (officers)  A.W. 
Lehman,  managing  director;  D.B.  Lucas, 
technical  director,  and  Gilbert  H.  Weil,  gen- 
eral counsel,  with  ARF;  (directors)  Mr. 
Wulfeck;  Vincent  R.  Bliss,  Earle  Ludgin's 
president;  Lindon  O.  Brown,  Dancer-Fitz- 
gerald-Sample, vice  president;  Rex  M.  Budd. 
Campbell  Soup  advertising  director;  William 
R.  Farrell,  Monsanto  Chemical  advertising 
director;  Donald  S.  Frost,  Bristol  Myers 
vice  president-advertising  director;  Frederic 
R.  Gamble,  American  Assn.  of  Advertising 


MR.  JOHNSON  MR.  MANSFIELD 


Agencies  president;  Arthur  Hull  Hayes, 
CBS  Radio  president;  Charles  A.  Pooler, 
Benton  &  Bowles  senior  vice  president;  Har- 
ry F.  Schroeter,  National  Biscuit  advertis- 
ing director;  C.L.  Rumrill,  president  of  the 
Rumrill  Co.;  Paul  B.  West,  Assn.  of  Na- 
tional Advertisers  president,  and  others. 

In  a  report  as  retiring  chairman,  Dr.  Wul- 
feck cited  television  and  audience  research 
as  one  important  area  where  there  exists  a 
great  need  for  basic  research  of  the  sort 
that  might  be  undertaken  by  ARF  but  he 
noted  also  that  this  is  a  very  difficult  area. 
Despite  the  difficulty,  however,  he  expressed 
hope  that  ARF's  radio-tv  committee  would 
be  able  to  come  up  with  a  recommendation 
regarding  further  exploration  of  the  subject. 


Other  areas  which  Dr.  Wulfeck  thought 
important  for  ARF  study  included  methods 
of  studying  the  components  of  effective  ad- 
vertising (such  as  copy,  whether  broadcast 
or  print)  and  how  much  advertising,  with 
some  $  1 1  billion  being  spent  on  it,  the  con- 
sumer is  able  to  absorb. 

Mr.  Lehman  reported  that  ARF's  income 
this  year  from  projects  conducted  in  cooper- 
ation with  radio-tv,  set  census,  for  example, 
would  be  about  $48,000.  He  also  said  that 
out  of  a  total  income  of  more  than  $300,000 
approximately  25%  came  voluntarily  from 
media  for  special  studies  (including  the  set 
census)  or  consultations  on  research  pro- 
cedures. 

Mr.  Donaldson,  reporting  as  chairman  of 
the  subscriptions  committee,  said  that  14% 
of  ARF's  media  income  derives  from  am-tv; 
61%  from  magazines,  11%  from  newspa- 
pers,, 11%  from  business  papers  and  3% 
from  other  media.  He  said  that  at  the  end 
of  1957  ARF  had  64  advertisers,  78  agency 
and  74  media  subscribers,  with  each  group 
contributing  about  30%  of  ARF's  income 
and  the  rest  coming  from  founder,  interna- 
tional and  academic  subscribers. 

Four  New  Partners  at  Mayers  Co. 

On  Jan.  1,  1959,  the  Henry  Mayers  Co., 
Los  Angeles,  will  change  its  name  to  Davis, 
Johnson,  Anderson  &  Colombatto.  Each  of 
the  four  new  principals  has  been  with  the 
agency  for  many  years  and  each  becomes 
owner  of  one-fifth  of  the  stock,  with  Henry 
Mayers,  who  founded  the  agency  more  than 
30  years  ago  and  has  headed  it  ever  since, 
retaining  one-fifth  interest  and  his  position 
as  president.  Don  Johnson,  oldest  member 
of  the  new  team  in  point  of  service,  heads 
the  media  department  and  supervises  in- 
ternal operations.  Robert  Davis,  next  oldest 
in  Mayers  Co.  service,  is  in  charge  of  client 
services.  Robert  Colombatto  is  head  of  the 
radio  and  television  department.  George  An- 
derson directs  the  art  and  production  de- 
partments. Mr.  Mayers  supervises  all  client 
planning. 

In  announcing  the  reorganization  to  the 
agency's  clients,  Mr.  Mayers  said:  "Mv  four 
associates  have  been  largely  responsible  for 
day-to-day  service  to  all  local  clients.  .  .  . 
It  places  all  agency  management  decisions 
in  the  hands  of  the  same  men  to  whom  our 
clients  look  for  guidance  and  service." 

Red  Heart  $1  Million  Looking 

John  Morrell  &  Co.  (Red  Heart  dog- 
food),  Chicago  is  expected  to  announce 
agency  in  next  fortnight  for  $1  million 
account  dropped  last  week  by  CampbeD- 
Mithun.  Company  has  received  several 
inquiries  from  interested  agencies,  accord- 
ing to  F.  J.  Torence,  advertising  director, 
but  has  not  yet  heard  formal  presentations. 
Morrell  has  used  limited  spot  radio  and  tv 
(mostly  in  Carolinas)  on  test  basis. 


ABRAMS:  man  with  a  plan 

Abrams  Suggests  Co-op 
Video  Ratings  in  Depth 

Formation  of  a  cooperative  tv  rating  serv- 
ice providing  depth  studies  of  viewing  habits 
was  proposed  Dec.  9  by  George  J.  Abrams. 
vice  president  of  Revlon  Inc.  Addressing 
the  Washington  Ad  Club,  he  said  adver- 
tisers, agencies  and  networks  should  create 
an  Audit  Bureau  of  Television,  using  the 
personal  coincidental  interviews  to  measure 
quantitative  and  qualitative  circulation. 

Mr.  Abrams  first  advocated  use  of  the 
personal  coincidental  interview  technique 
last  spring  following  a  Syracuse,  N.  Y.,  ex- 
perimental study  conducted  by  the  M.  A. 
Wallach  research  firm  [Lead  Story,  Mar. 
31].  He  helped  finance  the  study.  Additional 
tests  were  conducted  in  other  cities. 

Advertisers,  spending  $1.5  billion  on  tv. 
have  a  right  to  question  whether  present 
rating  services  tell  them  what  they  should 
know,  Mr.  Abrams  told  the  Washington 
club.  This  information  should  include  size 
of  audience,  age,  sex,  income,  brand  usage, 
intent  to  buy,  program  attitude,  viewing 
habits  and  similar  data.  He  detailed  his  ob- 
jections to  information  supplied  by  Nielsen. 
American  Research  Bureau-Arbitron,  Pulse 
and  Trendex. 

"Unless  the  broadcasting  industry  accepts 
its  responsibility  and  delivers  the  sponsors 
of  America  a  single,  valid,  reliable  rating 
report  showing  who  is  viewing,  when  they're 
viewing,  and  what  they're  viewing,  I  believe 
they  will  force  the  FCC  to  take  over 
measurement  control  of  the  American  tele- 
vision audience,"  he  said.  He  also  suggested 
FCC  has  moral  responsibility  for  the  pro- 
gramming fare  on  the  air. 

Mr.  Abrams  said  his  proposed  depth 
studies  would  cost  probably  $4  million  a 
year  for  monthly  tabulations  of  tv  audience 
viewing  of  every  network  program,  with 
interviews  in  approximately  100,000  homes 
during  each  rating  week.  Present  services 
cost  more  than  this,  he  added. 

The  proposed  rating  project  was  outlined 
to  the  Assn.  of  National  Advertisers  last 
month  by  Mr.  Wallach  [Lead  Story,  Nov. 
10,  17].  Mr.  Abrams  is  chairman  of  the 
ANA  Radio-Tv  Committee. 

Members  of  the  FCC  at  the  head  table 
— Chairman  John  C.  Doerfer,  Rosel  H. 
Hyde  and  Robert  E.  Lee — had  no  comment. 


Page  38    •   December  15,  1958 


Broadcasting 


El  Dora 


*• 


the  "*  + 

distance  * 
between  • 


THE  NEW... POWERFUL 


KTVE 


The  points  in  question  are  the  cities  of  El  Dorado,  Arkansas,  and  Monroe,  Louisiana. 

Together,  they  form  the  hub  of  a  newly-created  television  market — the  "la-arkland" 
market  where  810,100  people  live  and  where  annual  retail  sales  are  in  excess  of 

$600,000,000 !  Coverage  of  this  vital,  growing  market  is  yours  through  the  facilities 
of  the  new,  powerful  KTVE. 

Operating  on  Channel  10  from  the  tallest  tower  in  the  Mid-South  (1352'  a.a.t) 

full-power  KTVE  delivers  top  NBC  programming  and  the  best  in  syndicated  and 
feature  length  films  to  a  rich,  27-county  television  market. 

Complete  your  coverage  in  Louisiana  and  Arkansas  with  the  market  created  by — 
and  served  by — the  new  KTVE. 

KTVE 

is  now  represented  nationally  by 

WEED  TELEVISION 
CORPORATION 

NEW  YORK  •  CHICAGO  •  DETROIT  •  ATLANTA  •  DALLAS  •  SAN  FRANCISCO  •  BOSTON  •  DES  MOINES  •  HOLLYWOOD 


Broadcasting 


December  15,  1958    •    Page  39 


ADVERTISERS  &  AGENCIES  CONTINUED 


I 


t)     feeling  Jolly 

Because  of  the  season, 
Dons  a  Santa  Claus  suit 

For  a  mighty  good  reason ! 

Tis  right  before  Christmas 

And  all  through  the  land, 
Hundreds  of  sponsors 

Are  feeling  just  grand ! 

Their  spirits  are  high 

And  not  from  libation. 
An  increase  in  sales 

Has  caused  their  elation ! 

Hundreds  of  thousands 

Of  L.A.  adults 
Heard  their  commercials 

And  produced  big  results ! 

The  Los  Angeles  station 

Which  did  this  big  task 
Was  KHJ  Radio. 

"How?"  You  may  ask. 

KHJ's  Foreground  Sound 

Is,  simply,  the  answer. 

No  Santa,  no  sleigh, 

No  Dasher,  no  Prancer. 

We  hope  we've  helped  you, 

Or  that  we  soon  might ! 

Meanwhile,  Merry  Christmas 

And  to  all  a  good  night ! 


KHJ 

RADIO 

LOS  ANGELES 

1313  North  Vine  Street 
Hollywood  28,  California 
Represented  nationally  by 
H-R  Representatives,  Inc. 


WHAT  TO  EXPECT  FROM  RATINGS 


Don't  let  your  judgment  (or  slide  rule) 
get  out  of  focus  when  you  base  a  tv 
buying  decision  on  ratings,  Bud  Sherak 
of  Kenyon  &  Eckhardt,  warned  col- 
leagues in  a  talk  before  the  Radio  &  Tele- 
vision Executives  Society  last  week  (see 
below). 

Mr.  Sherak  outlined  various  do's  and 
don'ts  and  how  "y"  may  come  out  look- 
ing like  "z".  Or,  as  he  put  it,  these  fit 
in  the  category  of  what  information  a 
timebuyer  "can  and  ought"  to  get  from 
the  media  research  department  in  his 
agency. 

They  follow  in  summarized  form: 
Use  total  area  ratings  instead  of  metro 
area  ratings — Station  "A"  can  reach 
fewer  tv  households  in  a  metropolitan 
area  than  station  "B"  when  a  metro  area 
rating  is  applied  to  tv  households  in  that 
area.  But  the  shoe  may  be  on  the  other 
foot  when  the  rating  is  total  station  area 
and  based  on  tv  households  in  that  total 
station  area.  (Moral:  a  buyer  must 
understand  what  the  rating  is). 

Don't  buy  on  the  basis  of  rating  points 
only.  Meet  the  coverage  and  frequency 
objectives  of  the  campaign. — On  the 
basis  of  two  different  daytime  schedules, 
one  might  bring  in  a  greater  cumulative 
audience  but  at  the  expense  of  frequency, 
while  on  the  other  hand,  frequency  may 
be  greater  but  coverage  not  important. 

Use  current  ratings  data  for  relative 
shares  of  audience,  and  use  estimates  of 
sets-in-use  for  the  actual  period. — He 
showed  how  a  certain  time  slot  appears 
to  have  the  better  rating  than  another 
when  current  sets-in-use  figures  are  used 
but  the  situation  is  reversed  when  figures 
for  the  comparative  period  the  campaign 
will  run  are  used.  (In  his  example,  it  was 


a  drop  in  sets-in-use  for  a  certain  time 
slot  during  those  particular  months  which 
threw  the  estimates  in  reverse). 

Study  the  variation  in  sets-in-use  by 
time  of  day — Example  discussed  was  a 
choice  of  the  agency  of  two  corporate 
tv  station  network  properties  into  which 
the  buy  for  a  product  can  be  only  one 
(but  the  product  has  year-round  sales 
with  slight  peak  in  summer  months). 
According  to  average  sets-in-use,  average 
share  and  average  rating,  the  two  pro- 
grams were  nearly  identical,  but  when 
sets-in-use  were  studied  on  a  per  month 
basis  the  June-August  period  showed  up 
stronger  in  one  program  than  it  did  in 
the  other.  Therein  lies  the  choice. 

Make  sure  the  audience  is  right  for 
the  product. — Shown  was  a  wide  var- 
iance in  ratings  according  to  the  break- 
down in  ages  of  housewives  watching 
three  different  program  types,  though  in 
the  national  rating  or  women  viewers 
per  set  the  figures  turned  out  to  be  nearly 
identical. 

Whenever  possible  use  ratings  among 
prospects  instead  of  the  general  popula- 
tion.— Similar  to  the  situation  described 
above  and  based  on  audience  com- 
position. 

Watch  the  trends  as  new  competition 
comes  in — Showing  year-by-year  changes 
in  household  rating  and  audience  share 
of  a  given  program  with  identity  given 
of  program  type  of  the  competing  show. 

Don't  always  judge  a  program  by  its 
initial  ratings. — For  this  example,  Mr. 
Sherak  listed  the  rating  and  share  for 
Real  McCoys  on  ABC-TV  from  the 
time  it  went  on  the  air  in  October.  The 
figures  showed  a  gradual  build  up  in  the 
rating  and  in  the  share. 


Ratings  Do's,  Don't's 
By  Sherak,  Young 

A  top  agency  researcher — Bud  Sherak. 
vice  president-research  director,  Kenyon  & 
Eckhardt,  New  York — flashed  the  amber 
signal  on  faulty  tv  rating  use  by  agencies 
and  stations  during  a  "Ratings  in  Action" 
timebuying  and  selling  seminar  held  Tues- 
day (Dec.  9)  in  New  York  by  the  Radio  & 
Television  Executives  Society. 

People  who  want  to  use  ratings  in  buying 
decisions  ought  to  know  how  and  when  to 
use  them,  not  just  why,  said  this  agency  re- 
searcher. 

Mr.  Sherak  appeared  on  the  program 
along  with  Adam  Young,  president  of  his 
own  radio  and  television  station  representa- 
tion firms.  • 

Basically  a  tv  rating  measures  audience 
size  but  the  size  can  be  shown  in  varying 
ways  and  for  different  purposes,  Mr.  Sherak 
emphasized,  reciting  examples  and  pitfalls. 
In  most  cases  where  error  is  committed  in 
this  area,  the  fault  is  in  applying  rating  per- 


Page  42 


December  15,  1958 


centages  to  an  incorrect  base  when  coming 
to  a  decision. 

Mr.  Sherak  devoted  much  of  his  talk  to 
presenting  hypothetical  case  histories  of  tv 
rating  use  (see  box). 

Mr.  Young  thought  a  "good"  buy  in 
broadcast  media  ought  to  ,be  based  on  re- 
search but  warned  that  station  salesmen  often 
run  into  the  fight  against  the  "emotional" 
view  to  a  buy.  A  buyer  many  times  retains 
a  "mental  image"  of  what  a  station  appeared 
to  be  years  ago.  He  advocated  very  hard  sell- 
ing by  salesmen  because  competitive  facts 
will  come  out  and  poor  buying  decisions 
often  will  be  avoided. 

Mr.  Young  was  critical  of  station  people 
making  the  rounds  of  agencies  with  tapes  of 
a  station's  programming.  He  could  not  see 
just  how  this  practice  can  improve  a  buy 
because  "how  does  the  buyer  know  if  it  is 
good  or  poor  programming."  The  buyer,  he 
thought,  would  be  better  advised  to  look  at 
figures  on  programming  results.  Figures  from 
ratings,  said  he,  are  more  reliable  than  "in- 
tuition." 

Broadcasting 


We  have  a  feeling  were  being  followed... by  CBS 


And  why  not?  The  new  programming  concept  about  to  be  embarked  upon  by  CBS  is  one  we  pioneered  more  than  sixteen 
months  ago.  So  a  few  words  of  confirmation  to  our  worthy  competitor:  This  new  programming  works!  We  know-our 
clearances  are  up  .  . .  and  our  sales  are  up.  Our  sponsors  know- they're  getting  results.  And  our  stations  go  for  it  because 
it's  flexible,  workable  .  .  .  compatible  with  their  local  formats.  More  and  more,  "the  feeling  of  confidence  is  Mutual!" 


•  •  •  •  in  modern  radio  network  programming-News,  Sports, 
Special  Events—essentially  non-competitive  with  TV.  Mutual 
wins  powerful  listener-loyalty— and  station  acceptance— with 
the  kind  of  shows  that  radio  and  only  radio  can  do  best. 

•  •  •  »  in  delivering  listeners  at  the  lowest  cost  per  thousand 
of  any  network— Radio  or  Television.  Ask  us  for  proof! 

•  •  ♦  .  in  TOTAL  STATIONS  and  in  NEW  AFFILIATES. 
Since  the  inception  of  the  New  Mutual  programming  concept, 
103  stations  have  joined  the  World's  Largest  Network— now 
453  stations. 


With  more  and  more  agencies,  advertisers  and  stations 
the  feeling  of  confidence 

■  ■I  \0   I  J^m  BHI 

BROADCASTING  SYSTEM,  INC.  .  AFFILIATED  WITH  HAL  ROACH  STUDIOS 
1440  Broadway,  New  York  18,  N.  Y.  •  Tribune  Tower,  Chicago,  III.  •  8820  Washington  Blvd..  Culver  City,  Calif. 

WHO'S  NEW  ...  ON  MUTUAL!  THESE  IMPORTANT  NEW  AFFILIATES:  WEW,  St.  Louis,  Mo.  •  WBBW,  Youngstown,  Ohio  -  WJMR,  New  Orleans,  La. 

WTVN,  Columbus,  Ohio  •  KMBC,  Kansas  City,  Mo.  ■  WFOX,  Milwaukee,  Wise.    •  KMAP,  Bakersfield,  Calif.  •  WOL,  Washington,  D.  C   

Broadcasting  "  December  15,  1958    •    Page  43 


ADVERTISERS  &  AGENCIES  continued 


100  Markets  in  NSI 
Revealed  by  Nielsen 

A.  C.  Nielsen  Co.  last  week  bared  its 
projected  market  data  list  by  which  it  will 
expand  its  NSI  (Nielsen  Station  Index) 
service  from  the  present  40  to  100  markets 
by  the  end  of  1959  [Advertisers  &  Agen- 
cies, Dec.  1]. 

Under  the  schedule  worked  out  by  Niel- 
sen olanners,  NSI  should  be  blanketing  50 
markets  by  next  March,  75  bv  late  spring, 
touching  100  by  November-December.  Iri 
all  of  these  markets.  Nielsen  will  continue 
to  report  on  per-broadcast  audiences  (metro 
and  station  total),  day  and  ni«?ht  audience 
composition,  but  frequency  and  depth  will 
denend  on  markets  selected  bv  clients. 

Thus,  in  the  first  35  markets  (covering 
the  nation's  top  30)  Nielsen  will  retain  the 
permanent  radio-tv  audience  panels  which 
provide  four-week  cumulative  data  on  a 
standard  basis;  in  the  next  15,  four-week 
cumulative  data  solely  on  tv  will  be  pro- 
vided on  special  order  onlv,  and  beyond 
the  first  50,  report  frequency  will  range 
from  two  to  four  a  year  with  rotating 
samples  for  each  report.  (Report  data  and 
formats  for  markets  36-100  are  identical, 
comprise  metro  and  station  total  per-broad- 
cast information  and  audience  compo- 
sition). 

Rather  than  draw  up  a  pat  list  of  100, 
Nielsen  has  come  up  with  a  list  of  110 
"possibilities,"  assuming  that  the  remaining 
10  won't  lag  far  behind  in  being  added. 
With  three  new  markets  being  opened  this 
month,  Nielsen's  NSI  now  is  reporting 
in  41. 

The  110  markets  are  classified  in  three 
categories.  The  35  markets  classified  "A" 
are  fully  meter-based  and  the  reporting 
year  averages  six  to  eight  months.  Ten  of 
these  go  as  high  as  10  months  and  more 
per  year.  The  15  "B"  markets  are  those 
in  which  NSI  guarantees  tv  measurements 
only  for  an  average  three  months  of  re- 
porting per  year;  the  remaining  50  markets 
are  offered  on  a  basis  of  tv  only,  an  average 
two  to  three  measured  months  per  year. 
Twenty-five  of  these  will  be  reporting  by 
summer  1959. 

"A"  markets:  Atlanta,  Baltimore,  Bos- 
ton*, Buffalo,  Charlotte,  Chicago*,  Cincin- 
nati, Cleveland*,  Columbus,  Dallas-Ft. 
Worth,  Dayton,  Detroit*,  Houston,  Indian- 
apolis, Kansas  City,  Los  Angeles*,  Louis- 
ville, Memphis,  Miami,  Milwaukee,  Min- 
neapolis-St.  Paul*,  New  Orleans,  New 
York*,  Philadelphia*,  Pittsburgh,  Portland 
(Ore.),  Providence,  St.  Louis,  Salt  Lake 
City,  San  Diego,  San  Francisco*,  Seattle, 
Toronto  (Ont.)  and  Washington*. 
(*  Denotes  top  10  U.S.  markets.) 

"B"  markets  (now  open):  Fresno,  Greens- 
boro, N.  C.,  Hartford,  Oklahoma  City, 
Omaha,  Sacramento  and  Tulsa.  Those  slated 
to  be  opened  shortly:  Albany,  Denver,  Des 
Moines,  Nashville,  Norfolk,  Va.,  Rich- 
mond, Spokane  and  Wichita. 

"C"  markets  (to  be  added  in  1959,  in- 
cluding 10  that  may  possibly  jump  NSI 
markets  to  over  100):  Albuquerque,  N.  M.; 
Amarillo,  Tex.;  Augusta,  Ga.;  Bakersfield! 

Page  44    •    December  15.  1958 


Calif.;  Baton  Rouge,  La.;  Bay  City,  Mich.; 
Beaumont,  Tex.;  Binghamton,  N.  Y.;  Cedar 
Rapids,  Iowa;  Champaign,  111.;  Charleston, 
S.  C;  Charleston,  W.  Va.;  Chattanooga, 
Tenn.;  Chico-Redding,  Calif.;  Colorado 
Springs,  Colo.;  Davenport,  Iowa;  Duluth, 
Minn.;  Durham,  N.  C;  El  Paso,  Tex.;  Erie, 
Pa.;  Evansville,  Ind.;  Ft.  Wayne,  Ind.; 
Grand  Rapids,  Mich.;  Green  Bay,  Wis.; 
Greenville,  S.  C;  Harrisburg,  Pa.;  Jackson, 
Miss.;  Jacksonville,  Fla.;  Johnstown,  Pa.; 
Knoxville,  Tenn.;  Lancaster,  Pa.;  Lansing, 
Mich.;  Lincoln,  Neb.;  Little  Rock,  Ark.; 
Madison,  Wis.;  Mobile,  Ala.;  Montgomery, 
Ala.;  Orlando,  Fla.;  Peoria,  111.;  Phoenix, 
Ariz.;  Portland,  Me.;  Quincy,  111.;  Roanoke, 
Va.;  Rochester,  N.  Y.;  San  Antonio,  Tex.; 
Scranton,  Pa.;  Shreveport,  La.;  Sioux  City, 
Iowa;  South  Bend,  Ind.;  Springfield,  Mass.; 
Syracuse,  N.  Y.;  Tampa,  Fla.;  Temple- 
Waco,  Tex.;  Toledo,  Ohio;  Tucson,  Ariz.; 
Utica,  N.  Y.;  Wheeling,  W.  Va.;  Wichita 
Falls,  Tex.;  York,  Pa.,  and  Youngstown, 
Ohio. 

Grant  Staff  Switches  Complete 

The  personnel  realignment  at  the  New 
York  office  of  Grant  Adv.  [Advertisers 
&  Agencies,  Dec.  8],  which  resulted  in  a 
substantial  staff  reduction  over  the  past 
month,  is  completed,  officials  of  the  agency 
indicated  last  week.  The  New  York  office 
has  been  bolstered  by  the  additon  of  Robert 
Sutherland,  formerly  in  charge  of  Grant's 
offices  in  Brazil,  who  has  joind  the  interna- 
tional division.  A  spokesman  said  that  John 
Wilson,  now  in  Grant's  Detroit  office,  may 
be  shifted  shortly  to  New  York  to  handle 
Dodge  regional  advertising  in  the  east. 

Six  Gillette  Products  for  DR&J 

For  Dowd,  Redfield  &  Johnstone  Inc., 
New  York,  and  its  Boston  affiliate,  John  C. 
Dowd  Inc.,  it  was  a  week  of  ups  and  downs. 

While  losing  $1  million  of  Revlon  billings 
effective  next  month  [At  Deadline,  Dec. 


8],  the  two  agencies  will  gain  six  new  prod- 
ucts being  introduced  by  Gillette  Safety 
Razor  Co.,  Boston.  Billings  are  unde- 
termined, the  products  not  yet  having  been 
assigned  allocations  other  than  initial  ex- 
penditures to  cover  test  market  introduction. 
All  products  represent  diversification  for 
Gillette,  best-known  for  razors  and  blades. 
The  new  account  will  be  served  out  of 
Boston  but  timebuying  is  expected  to  be 
conducted  out  of  DR&J  offices  in  New 
York. 

Abortive  Ad  Levy  Discourages 
Media  Tax  Efforts,  Study  Finds 

Special  city  taxes  on  advertising  aren't 
likely  to  become  widespread,  according  to 
an  analysis  of  the  recent  effort  of  Baltimore 
to  levy  taxes  on  media  and  advertisers.  The 
analysis  was  conducted  by  American  Mu- 
nicipal Assn.,  Washington. 

Taxes  similar  to  those  adopted  by  Balti- 
more and  later  killed  through  legislative  and 
judicial  action  have  been  "entertained"  in 
St.  Louis;  Norfolk,  Va.;  Woonsocket,  R.  I.; 
Utica,  N.  Y.,  and  in  the  states  of  Washing- 
ton and  West  Virginia.  "Nothing  has  come 
of  them,"  according  to  the  AMA  analysis. 

The  study  continued:  "It  hardly  requires 
a  gift  for  prophecy  to  predict  that  the  Bal- 
timore experience  will  greatly  inhibit  ex- 
perimentation with  levies  of  this  sort  in 
the  future. 

"For  any  local  government  to  set  out  to 
tax  all  advertising  at  work  within  its  boun- 
daries is  an  obvious  impossibility.  .  .  .  Ad- 
vertising messages  fill  the  air  in  the  form  of 
national  advertising  via  radio  and  tele- 
vision— wholly  nontaxable  if  originating  out- 
side the  city,  and  predominantly  nontaxable 
even  if  station  offices,  studios  and/ or  trans- 
mitters happen  to  be  located  within  the 
corporate  limits.  .  .  . 

"The  Baltimore  ordinances  were  'skil- 
fully drawn'  and  yet  were  unable  to  avoid 
an  unintended  discriminatory  result." 


HOW  PEOPLE  SPEND  THEIR  TIME 

There  were  126,085,000  people  in  the  U.S.  over  12  years  of  age  during  the  week 
Nov.  21-27.  This  is  how  they  spent  their  time: 

73.8%    (93,051,000)  spent  2,136.5  million  hourst   watching  television 

59.7%    (75,273,000)  spent  1,092.3  million  hours    listening  to  radio 

81.9%  (103,264,000)  spent    426.3  million  hours   reading  newspapers 

33.4%    (42,112,000)  spent    211.4  million  hours    reading  magazines 

25.7%  (32,382,000)  spent    411.8  million  hours  ....  watching  movies  on  tv 

15.9%    (20,024,000)  spent      79.8  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Dec.  1,  Sindlinger  data  shows:  (1)  112,743,000 
people  over  12  years  of  age  have  access  to  tv  (89.4%  of  the  people  in  that  age 
group);  (2)  43,693,000  households  with  tv;  (3)  48,184,000  tv  sets  in  use  in  U.S. 


Broadcasting 


It  just  hit  me!  - 


-  WCIA  is  the  4.5  ^  tv  market! 


MID-AMERICA's  strategically  lo- 
cated AREA  market . . . 

Equidistant  from  Chicago,  St.  Louis, 
and  Indianapolis. 

NCS  #3  again  proves  WCIA's  pre- 
dominant audience  in  BLOOM- 
INGTON,  CHAMPAIGN-URBANA, 
DANVILLE,  DECATUR,  and 
SPRINGFIELD  and  the  54  rich 
counties  which  constitute  the  na- 
tion's 45th  TV  Market. 

This  single  AREA  contains  more 
PEOPLE  and  MORE  MONEY  than 
such  entire  states  as  Arizona,  Ar- 
kansas. Colorado  or  Oregon. 


WCIA 

CHAMPAIGN,  ILL. 


CHANNEL 

CHAMPAIGN 

OFFICIAL 
OUTLET 
CHAMPAIGN 

3.  Hollingbery, 
Representative 

BLOOMING!  ON 
SPRINGf  IE10 
DECATUR 
DANVIUE 

Broadcasting 


December  15,  1958 


FILM 


20TH  CENTURY-FOX  IN  TURNABOUT: 
$15  MILLION  TABBED  FOR  TV  FILM 

•  Skouras  puts  Martin  Manulis  in  charge — with  blank  check 

•  Ambitious  schedule  for  productions  readied  for  marketplace 


MR.  (MANULIS 


20th  Century-Fox  Film  Corp.,  which 
seven  months  ago  voiced  profound  anguish 
over  the  inroads  of  television  [Film,  May 
26],  last  week  staked  a  $15  million  bankroll 
on  "the  most  extensive  tv  production  pro- 
gram ever  undertaken  by  a  motion  picture 
company." 

President  Spyros  P.  Skouras  spelled  out 
the  change  of  heart  in  a  New  York  news 
conference  last 
Thursday  (Dec.  11). 
Named  to  head  the 
project  —  involving 
some  16  individual 
properties  ranging 
from  30-minute  sit- 
uation comedies  to 
90-minute  showcase 
specials — was  Mar- 
tin Manulis,  41-year- 
old  former  CBS-TV 
staff  producer  (Play- 
house 90,  Climax!) 
who  joined  Fox  in  September  as  head  of 
the  studio's  tv  production  arm. 

In  effect,  Mr.  Skouras  has  handed  Mr. 
Manulis  a  blank  check,  saying  "he  can  spend 
as  much  money  as  he  wants  .  .  .  since  the 
future  of  20th  Century-Fox  (in  television) 
rests  in  his  hands." 

Then,  turning  to  the  producer,  he  added. 
"God  help  you  if  you  don't  do  a  good  job." 

According  to  Mr.  Manulis,  the  blank 
check  is  substantial;  initially,  $15  million 
have  been  allocated  to  cover  production  of 
the  16  series — 10  of  which  are  "ready  to 
go,"  nine  of  these  possibly  being  ready  in 
time  for  the  1959-60  season.  All  will  be 
filmed  shows,  though  "should  an  advertiser 
so  desire,"  Fox  would  custom-tailor  the 
shows  live  as  well.  Pilots  will  be  shot,  al- 
though this  activity  will  be  "kept  to  a  mini- 
mum." Mr.  Manulis  is  planning  to  tempt 
agencies  and  networks  on  the  strength  of 
his  past  credits. 

Though  no  pitches  have  yet  been  made, 
agencies  "have  been  informed  of  our  plans." 
Business  negotiations  will  be  handled 
through  the  William  Morris  agency  and  Fox, 
latter  being  represented  by  20th  Century-Fox 
Vice  President  Irving  Asher  and  tv  Business 
Manager  John  Beck. 

TCF  Productions  Inc.,  the  studio's  tv  sub- 
sidiary, will  continue  but  under  a  different 
name,  it  was  disclosed.  Effective  immedi- 
ately, TCF  becomes  "Twentieth-Century 
Fox  Tejevision,"  with  access  to  all  of  the 
studio's  scattered  lots  and  28  sound  stages. 
The  old  TCF  group  will  continue  to  produce 
Broken  Arrow  for  NBC-TV,  and  the  NTA 
Film  Network's  How  to  Marry  a  Million- 
aire and  Man  Without  a  Gun  video  series, 
and  will  also  "be  available  to  any  outside 
tv  producers  who  wish  to  enter  into  a  joint 
production  agreement."  Mr.  Manulis  said. 

S.  Charles  Einfeld,  vice  president  of  ad- 
vertising-exploitation (representing  the  par- 
Page  46    •    December  15,  1958 


ent  company),  pointed  out  that  the  16  pro- 
grams would  be  geared  for  network  expo- 
sure and  that  "little  thought"  had  been 
given  to  setting  up  a  syndication  branch. 
Asked  why  Fox  had  launched  such  an  am- 
bitious program  at  this  time — when  most,  if 
not  all,  of  its  sound  stages  were  humming 
with  theatrical  film  production — Mr.  Ein- 
feld said  simply:  "We  want  to  make  money." 
He  added,  "this  in  no  way  means  we  are 
any  less  unhappy  over  the  effect  of  tv  on 
box-office  receipts.  But  we  are  an  entertain- 
ment company  in  business  to  produce  en- 
tertainment of  all  sorts  .  .  .  and  obligated 
to  our  stockholders  to  earn  profits  .  .  ." 

The  company  hopes  to  attract  advertiser 
and  network  support  before  actuallv  under- 
taking production  —  admittedly  a  risky 
proposition — and  it  explains  the  massiveness 
of  its  program  by  pointing  out  "we  are 
geared  for  mass  production." 

The  seven  properties  that  will  get  top 
priority: 

Mr.  Belvedere,  30-minute  comedy  series 
based  on  Fox's  theatrical  film,  "Sitting 
Pretty"  (Clifton  Webb)  and  subsequent  Bel- 
vedere shows;  Esther  Williams  Show,  30- 
minute  dramatic  anthology  featuring  Miss 
Williams  as  hostess  on  weekly  basis,  as 
actress  on  alternate-week  basis;  The  Many 
Lives  of  Dobie  Gillis,  30-minute  teen-age 
situation  comedy  based  on  Max  Shulman's 
book  and  adapted  for  tv  by  Mr.  Shulman: 
Helimarines,  30-minute  action  series  on  the 
U.  S.  Marine  Corps'  latest  combat  arm. 
written  by  unofficial  USMC  historian  Rich- 
ard ("Guadalcanal  Diary")  Tregaskis: 
Sunny  Side  Up  (tentative  title),  30-minute 
comedy  series  dealing  with  travel  agents  and 
designed  for  Fox  contract  player  Tom 
Ewell: 

Five  Fingers,  a  30-minute  counter-es- 
pionage series  inspired  by  Fox's  post-war 
film  of  the  same  name  which  dealt  with 
"Operation  Cicero"  spy  case;  Whodunit,  30- 
minute  murder  melodrama  series  with  a 
twist:  viewers  are  asked  to  guess  the  solu- 
tion to  each  episode,  then  are  told  in  the 
closing  moments. 

Beyond  these,  Fox  plans  to  produce  The 
Peggy  Lee  Show,  30-minute  situation  com- 
edy interlaced  with  music;  The  'Forty- 
Niners,  30-minute  adventure  series  set  in 
the  49th  state  of  Alaska:  The  Nanette 
Fabray  Show.  30-minute  musical  comedy 
series  with  Miss  Fabray;  Tales  of  Broadway, 
undefined  series  of  tv  adaptations  of  Garson 
Kanin  stories  produced  by  the  playwright; 
two  series  by  Broadway  author  Leslie 
("Marriage-Go-Round")  Stevens  and  a  ro- 
mantic adventure  series  with  a  South  Pa- 
cific setting  to  be  developed  by  Pulitzer 
prize-winner  James  M.  Michener. 

The  two  series  with  which  Mr.  Manulis 
will  be  personally  identified  are  Festival, 
a  monthly,  90-minute  "prestige  show"  which 
he  hopes  will  attract  the  top  writing,  direct- 


ing and  acting  tv  talents  and  Profile,  a 
60-minute  dramatic  biography  series  he  says 
was  inspired  by  the  "non-chronological" 
treatment  given  the  lives  of  singer  Helen 
Morgan,  deaf-mute  Helen  Keller  and  Irish 
Dublin  Mayor  Robert  Briscoe  on  Playhouse 
90.  These  seem  most  likely  to  get  the  live 
treatment  should  such  be  ordered. 

Fourth  ITC  Division, 
Promotions  Announced 

The  evolvement  of  Independent  Televi- 
sion Corp.  into  a  "tight  tactical  sales  and 
service  operation"  in  tv  film  sales,  as  ex- 
pressed by  President  Walter  Kingsley  last 
week,  appears  complete. 

ITC  has  set  up  a  fourth  sales  division, 
that  of  regional  sales,  to  add  to  its  national 
sales.  Arrow  Productions  (re-run)  and  syn- 
dicated sales  divisions. 

Four  executive  promotions  were  an- 
nounced: Hardie  Frieberg,  assistant  gen- 
eral sales  manager  of  the  syndicated  division, 
to  general  manager  of  all  syndicated  sales 
operations,  and  William  DuBois,  general 
sales  manager  of  the  syndicated  division, 
to  director  of  operations  and  sales  plan- 
ning. 

Mr.  DuBois  will  supervise  traffic,  sales 
service,  research  and  sales  planning  and  de- 
velopment departments  and  work  closely 
with  all  sales  divisions  including  sales  de- 
velopment, hiring  and  training  of  new  per- 
sonnel. Mr.  Frieberg  will  supervise  the  geo- 
graphic sales  divisions,  the  New  York  City 
sales  department  and  the  newly  formed 
regional  sales  division.  The  regional  sales 
unit  specializes  in  working  with  regional 
advertisers  on  new,  first-run  syndicated 
properties. 

In    the    regional    sales    division.  Kurt 


MR.  FRIEBERG 


mr.  Dubois 


Blumberg.  ITC's  manager  of  sales  adminis- 
tration, becomes  manager  of  regional  sales, 
eastern  division,  and  Carl  A.  Russell, 
formerly  with  Ziv  Television  Programs,  be- 
comes manager  of  regional  sales,  midwest 
division.  Both  men  report  to  Mr.  Frieberg. 

ITC  is  a  new  $25  million  tv  film  produc- 
tion-distribution-financing company  estab- 
lished for  world-wide  operation  by  the  Jack 
Wrather  Organization,  Beverly  Hills,  Calif., 
and  Associated  Television  Ltd.,  London. 

More  Production,  Distribution 
For  Radio  &  Tv  Packagers  Inc. 

Radio  &  Television  Packagers  Inc.,  New 
York,  last  week  announced  a  stepping  up  of 
its  production  schedule  and  a  reorganiza- 
tion of  its  distribution  set-up. 

Effective  Dec.  1  distribution  of  the  com- 

Broadcasting 


FROM  ALL  OF   US  AT 


730  FIFTH  AVENUE 
NEW  YORK  19,  NEW  YORK 


ULSE,  Inc. 

LOS  ANGELES  •  CHICAGO  •  LONDON 


4 


...FOR  THE  SAME  REASON  THEY 


The  only  logical  way  you  can  see  where  you're  going  is  to 
look  ahead  of  you.  This  wisdom  is  just  as  profound  for 
people  in  the  business  of  broadcast  advertising  as  for  navi- 
gators of  submarines.  Probably  more  so,  since  the  deeps 
and  shallows  of  our  national  economy  in  the  year  ahead 
are  necessarily  a  matter  of  uncharted  conjecture. 

What  are  the  potentials  of  1959?  More  pertinently, 
what  do  they  mean  to  you  and  everyone  concerned 
with  the  continued  health  of  television  and  radio 
advertising  during  the  next  12  months? 

Can  1959  be  expected  to  take  up  where  1958  leaves  off? 
Has  the  recurring  bugaboo  of  recession  been  by-passed  or 
merely  shelved?  Will  consumers  be  confident  to  spend 
more  of  the  unprecedented  savings  amassed  during  1958 
—  and  advertising  budgets  be  scaled  to  tap  their  enormous 
buying  potential? 

Are  the  electronic  media  likely  to  increase  their  share  of 
the  U.  S.  advertising  dollar?  What  changes  seem  probable 
in  the  general  landscape  of  television  ...  of  radio  .  .  .of 
marketing  techniques  ...  of  audience  preferences  and  the 
ways  of  evaluating  them?  How  do  the  experts  look  to  the 
new  year;  what  do  they  say  and  why  do  they  say  it? 

Answering  these  questions  calls  for  either  the  gift  of 
prophecy  —  or  the  gift  of  interpretative  analysis  based 
upon  solid  knowledge  of  what  you're  analyzing. 

In  short,  it  calls  for  perspective. 

And  this  is  exactly  what  a  special  issue  of 
Broadcasting  Magazine,  scheduled  for  publication 
next  February  9,  will  be  called . . .  "perspective 
'59".  Within  its  many  pages  will  be  the  assembly  of 
facts  that  not  only  evaluate  1958's  accomplishments, 
but  also  the  projection  of  trends  forward  into  the 
new,  enigmatic  year  of  1959. 

Among  all  publications  which  purport  to  speak  for  the 
electronic  media,  only  Broadcasting  is  equipped  by  skills, 
by  staff,  by  insight  and  foresight,  by  years  of  growing-up 
with  television  and  radio  alike  to  attempt  such  compre- 
hensive analysis  of  what  conceivably  lies  ahead. 


When  you  —  like  the  most  important  decision-makers  in 
TV-radio  advertising  —  open  your  copy  of  "perspective 
'59",  in  early  February,  the  least  evident  thing  about  it 
will  be  the  many  weeks  of  concentrated  effort  exerted  by 
Broadcasting's  editors  in  quest  of  everything  worth 
weighing  against  the  future  of  broadcast  advertising.  In- 
stead, you  will  find  a  completeness  of  factual  content  to 
be  kept,  studied,  read  and  re-read  for  many  months  after 
its  issue  date. 

Within  the  framework  of  anything  so  compelling,  so  defi- 
nitely a  working  tool  of  working  advertising  men,  the 
opportunity  for  telling  your  own  message  is  as  rich  as  a 
new-found  claim  of  uranium-bearing  ore!  Through 
Broadcasting  —  in  any  issue  —  you  command  a  PAID 
circulation  greater  than  that  of  the  next  three  TV-radio 
papers  combined.  But,  with  "perspective  '59",  the  bonus 
of  readership  and  "pass-along"  and  re-readership  is  well- 
nigh  like  winning  the  sweepstakes. 

If  you  haven't  reserved  space  yet  in  "perspective  '59", 
we  suggest  you  up-periscope  and  sound  your  klaxon.  It 
will  be  heard  (on  your  behalf)  in  all  the  most  important 
and  profitable  places! 


FACTS? 


HERE  THEY  ARE: 

DEADLINE:  January  26  for  proofs;  final  deadline, 
January  30. 

RATES:  No  inflation  here.  For  so  much  more,  the 
cost  is  the  same  as  any  of  Broadcasting's  51  other 
issues  of  the  year! 

warning:  Don't  forget  that  Broadcasting's  page 
size  goes  to  a  7-bylO-inch  format  with  the  start  of  the 
year.  Check  any  Broadcasting  office  for  complete 
mechanical  details. 

RESERVATIONS:  No  time  like  now.  Wire  or  phone 
us  collect  to  make  sure  you'll  be  represented  the  way 
you  want,  with  good  position. 


PUT  PERISCOPES  ON  SUBMARINES  ! 


INVENTORY- 1959... 

Within  this  single  issue  of  Broadcasting,  almost  22,000  PAID  subscribers 
representing  TV-&-radio's  most  influential  people  will  be  reading  the  most 
complete  .  .  .  the  most  authoritative  .  .  .  report,  diagnosis  and  forecast  of 
the  broadcast  advertising  status  obtainable  anywhere,  "perspective  '59w 
will  bring  them  (and  you)  such  important  features  as  these: 

•  a  comprehensive  boxscore  of  estimated  TV  and  radio  net  time  sales  — 
local,  spot  and  network  —  for  1958,  as  compiled  by  Broadcasting  (and 
contrasted  with  totals  for  previous  years). 

•  a  thorough  analysis  of  how  TV  and  radio  advertising  volume  in  1959 
will  probably  parallel  general  economic  trends  —  a  resume  evolved 
from  the  considered  opinions  of  such  expert  analysts  as  J.  Walter 
Thompson's  Arno  Johnson,  TV-radio  forecaster  Richard  P.  Doherty,  etc. 
(Hint:  1959's  outlook  is  better  than  1958's.) 

•  a  situation  report  on  the  attitudes  of  television  and  radio  audiences,  as 
seen  through  the  eyes  (and  investigations)  of  A.  C.  Nielsen  —  an  analy- 
sis accompanied  by  graphic  progress  charts. 

•  informed  reports  by  the  heads  of  the  two  big  media  promotion  bureaus 
working  for  television  and  radio  —  the  by-lined  outlooks  of  TvB's  Presi- 
dent Norman  Cash  and  RAB's  President  Kevin  Sweeney. 

•  an  examination  of  the  TV  film  situation  .  .  .  whether  1959  will  see  a 
shortage  of  new  feature  film  material .  .  .  what  and  which  pilot  films  are 
in  the  works  .  .  .  how  big  the  TV  film  business  really  is  ( and  will  be  in 
1959 )  .  .  .  the  facts  about  all  major  TV  film  syndicators. 

•  a  look  at  how  videotape  is  revolutionizing  television  production  —  and 
where  it  is  likely  to  go  during  the  year  ahead  —  with  some  side  considera- 
tions about  labor  repercussions. 

•  a  report  on  the  sturdy  resurrection  of  FM  broadcasting,  and  the  factors 
which  again  are  making  it  a  medium  to  be  reckoned  with. 

•  a  factual  view  of  technical  advances  during  the  past  year  —  with  some 
far-seeing  investigations  of  what  the  space  age  technocracy  may  hold  for 
trans-ocean  broadcasting  of  TV  signals  and  wide-coverage  FM  relays. 

THESE,  AND  OTHER  IMPORTANT  CONTENTS,  will  make  "perspective  '59" 
an  exhaustive,  provocative  inquiry  into  every  area  of  broadcast  advertising 
activity  upon  which  the  success  of  TV  and  radio  in  1959  depends.  Nowhere 
else  will  facts  of  such  scope  and  authority  be  available!  And  no  single  issue 
of  any  TV-radio  business  publication  will  command  the  attention  or  interest 
to  be  earned  by  "perspective  '59". 

THE  COROLLARY  IS  OBVIOUS!  If  you  are  part  of  the  broadcast  media  picture, 
don't  get  left  out  of  this  one.  The  people  whose  time-buying  plans  determine 
your  future  will  spend  more  time  than  ever  with  this  issue.  Why  shouldn't 
they  read  about  you  while  they're  doing  it? 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

1735  DeSales  Street,  N.  W.,  Washington  6,  D.  C. 

A  member  of  the  Audit  Bureau  of  Circulations 


FILM  CONTINUED 


pany's  products  will  be  handled  by  Jay  Wil- 
liams Assoc.,  New  York,  in  the  East;  John 
A.  Ettlinger  Assoc.,  Los  Angeles,  in  the 
West  and  Barry  Grafman  &  Assoc.,  Chicago, 
in  the  Midwest.  Sterling  Television  Co., 
New  York,  represented  the  company  domes- 
tically until  Nov.  26,  William  D.  Cayton, 
R&TP  president,  said.  Fremantle  Interna- 
tional Inc.,  New  York,  continues  to  handle 
foreign  distribution  for  Radio  &  Television 
Packagers  Inc.  The  company  is  producing 
104  additional  episodes  of  its  Cartoon  Class- 
ic Serials,  five-minute  animated  cartoons 
(raising  total  number  of  segments  to  be  of- 
fered to  208);  a  half-hour  comedy  series, 
featuring  Jimmy  Savo,  designed  for  network 
sale,  and  a  13-episode  series  centering 
around  U.S.  Olympic  gold  medal  winners. 

R&TP's  offices  are  at  1 1  E.  40th  St.  Tele- 
phone: Lexington  2-1717. 

Ambitious  Sale-Production  Plan 
Charted  by  Jones  for  CBS  Films 

An  ambitious  sales  and  production  pro- 
gram for  CBS  Films  Inc.  during  1959  was 
charted  last  week  by  Merle  S.  Jones,  presi- 
dent, CBS  Television  Stations  Div.,  during 
a  meeting  of  the  organization's  sales  mana- 
gers and  account  executives. 

Mr.  Jones,  whose  division  embraces  CBS 
Films,  included  the  following  as  part  of  the 
unit's  objectives  for  the  coming  year:  sale 
of  four  to  six  CBS  Films  programs  on  the 
television  networks;  improvement  of  mer- 
chandising and  sales  service  support; 
strengthening  of  its  activities  in  the  inter- 
national market;  importation  of  new  prod- 
uct from  abroad,  and  distribution  of  "the 
finest  television  news  service  available." 

The  week-long  meeting  opened  last  Mon- 
day (Dec.  8)  with  announcement  of  organi- 
zational changes  dividing  the  creative  and 
administrative  direction  of  CBS  Films  (see 
this  page). 

Fred  J.  Mahlstedt,  director  of  operations 
and  sales  services,  told  the  meeting  that 
servicing  program  syndicates  by  CBS  Films 
now  is  "a  million  dollar  operation."  He 
described  functions  of  the  various  depart- 
ments, including  sales  service,  sales  promo- 
tion, research,  distribution,  merchandising, 
advertising  and  publicity.  In  addition,  he 
said,  CBS  Films  employs  the  facilities  and 
services  of  other  CBS  departments,  such  as 
legal,  accounting,  credit,  business  affairs, 
auditing,  tax  and  music  clearances. 

Other  CBS  executives  who  addressed  the 
meeting  were  Frank  Stanton,  CBS  Inc. 
president;  Louis  G.  Cowan,  president,  CBS- 
TV  network;  Hubbell  Robinson  Jr.,  CBS-TV 
executive  vice  president  in  charge  of  pro- 
grams and  Sig  Mickelson,  vice  president 
and  general  manager  of  the  CBS  news  divi- 
sion. Announcement  was  made  during  the 
meeting  that  two  new  half-hour  shows  now 
are  available  for  regional  and  national  syn- 
dication by  CBS  Films.  They  are  Silent 
Saber,  consisting  of  Revolutionary  War 
stories  and  Rendezvous,  a  dramatic  an- 
thology. Air  Power,  26  half -hour  episodes 
previously  carried  on  CBS-TV,  also  is  being 
syndicated. 


CBS  FILMS  GEARS  FOR  GROWTH 


CBS  Films  Inc.  was  split  down  the  middle 
last  week,  with  production  and  business  set 
up  as  separate  units,  in  a  move  attributed 
to  past  growth  and  plans  to  expand. 

Leslie  T.  Harris,  vice  president  and  gen- 
eral manager  of  CBS  Films,  was  named  vice 
president  in  charge  of  production;  Sam  Cook 
Digges,  general  manager  of  CBS-owned 
WCBS-TV  New  York,  was  moved  to  CBS 
Films  as  administrative  vice  president;  John 
F.  Howell,  sales  manager  of  the  film  arm, 
was  promoted  to  vice  president  and  general 
sales  manager,  and  Fred  J.  Mahlstedt,  op- 


pointed  to  Mr.  Digges'  record  as  head  of 
"the  nation's  No.  1  television  station"  and 
said  that  Mr.  Howell  "has  directed  the  most 
impressive  sales  season  in  the  history  of 
CBS  Films." 

Mr.  Harris  and  Mr.  Digges  will  report  to 
Mr.  Jones,  Mr.  Howell  and  Mr.  Mahlstedt 
to  Mr.  Digges. 

Details  of  the  expansion  program  were  not 
made  public,  but  the  consensus  was  that  it 
would  not  involve  the  formation  of  a  CBS 
Films  production  center,  at  least  in  the  im- 
mediate future.  Rather,  the  company  was  ex- 


MR.  HARRIS 


MR.  DIGGES 


MR.  HOWELL 


MR.  MAHLSTEDT 


erations  director,  was  appointed  director  of 
operations  and  sales  services,  domestic  and 
international. 

Frank  Shakespeare,  general  manager  of 
WXIX  (TV),  CBS-owned  uhf  station  in  Mil- 
waukee, was  advanced  to  general  manager 
of  WCBS-TV,  succeeding  Mr.  Digges,  and 
Richard  P.  Hogue,  WXIX  general  sales 
manager,  was  named  general  manager  of 
the  Milwaukee  station. 

The  changes  were  announced  by  Merle 
S.  Jones,  president  of  the  CBS-TV  Stations 
Div.,  last  Monday  (Dec.  8)  at  the  opening 
session  of  a  week-long  meeting  of  CBS 
Films  sales  managers  and  account  execu- 
tives in  New  York  (see  this  page).  The 
new  assignments  were  effective  immediately. 

"We  are  coming  to  the  close  of  a  year 
of  substantial  growth  in  domestic  as  well  as 
international  business,"  Mr.  Jones  explained. 
"We  are  turning  in  to  1959  with  broad  ex- 
pansion plans  that  necessarily  call  for  dis- 
tribution of  responsibilities. 


MR.  SHAKESPEARE  MR.  HOGUE 

"CBS  Films  intends  to  create,  on  its  own 
and  in  cooperation  with  outside  producers 
at  home  and  abroad,  the  finest,  best  bal- 
anced catalog  of  films  available  for  syndica- 
tion and  network  uses." 

Mr.  Jones  said  the  enlarged  production 
schedule  would  require  "the  exclusive  at- 
tention of  our  creative  head,  Leslie  Harris, 
and   an   enlarged   production   staff."  He 


Page  50 


December  15,  1958 


pected  to  continue  to  lease  facilities  as 
needed  for  its  own  productions  and  work 
with  outside  producers  on  other  programs. 

Mr.  Harris,  head  of  CBS  Films  since 
1954.  is  a  former  radio-tv  director  of  Col- 
gate-Palmolive Co.  (1951-53),  national  pro- 
gram director  of  NBC  Radio  (1948-51)  and 
radio  director  of  Benton  &  Bowles  (1943- 
48).  He  was  vice  president  and  partner  in 
Bernard  L.  Schubert  Inc.,  production  firm, 
immediately  before  joining  CBS  Films. 

Mr.  Digges  joined  CBS  in  1949  as  ac- 
count executive  in  the  tv  department  of 
CBS  Radio  Sales,  moved  to  Chicago  the 
following  year  as  tv  manager  of  the  CBS 
Radio  Sales  office  there,  became  eastern 
sales  manager  of  CBS-TV  Spot  Sales  in 
1952,  was  promoted  to  general  sales  man- 
ager of  the  department  later  that  year,  and 
was  named  general  manager  of  WCBS-TV 
in  1954. 

Mr.  Shakespeare  joined  Procter  & 
Gamble's  sales  division  in  1947,  entered 
radio  in  1949  at  WOR  New  York,  subse- 
quently moved  to  CBS-TV  Spot  Sales  as  ac- 
count executive,  became  general  sales  man- 
ager of  WCBS-TV  in  1954  and  general  man- 
ager of  WXIX  in  1957. 

FILM  SALES 

NHK  Tokyo,  Japan,  which  earlier  this  year 
purchased  package  of  15  theatrical  films  for 
tv  from  Atlantic  Television  Corp.,  N.  Y., 
has  signed  for  Atlantic's  packet  of  Dr. 
Christian  features. 

Kansai     Television     Corp.     has  bought 

Rescue  8,  Screen  Gems,  adventure  tv  series 
about  Los  Angeles  rescue  squad,  for  show- 
ing in  five  Japanese  cities. 

Gross-Krasne-Sillerman  Inc.,  N.  Y.,  reports 
its  new  Glencannon  comedy  tv  film  series, 
starring  Thomas  Mitchell,  has  been  sold  in 
90  markets,  including  latest  sales  to  Blue 
Plate  Foods,  New  Orleans,  and  G.  Heile- 
mann  Brewing  Co.,  Chicago. 

Broadcasting 


JACKPOT 
WITH 

WARNER  BROS 


WARNER  BROS.  FEATURES  RECEIVED  AT  LEAST  TWICE  THE  RATINGS  OF  THE  NEXT  HIGHEST  STATION,  EVEN  IN  SIX  OR  SEVEN  STATION  MARKET! 


CHAIN  LIGHTNING 

San  Francisco 

KPIX 

14.1  vs  6.4,  4.4 

HUMPHREY  BOGART 

HIGH  SIERRA 

Baltimore 

WMAR 

23.5  vs  5.7,  12.9 

CASABLANCA 

Cincinnati 

WKRC 

17.5  vs  5.6,  0.8 

CHARGE  OF  LIGHT  BRIGADE 

Binghamton 

WNBF 

14.7  vs7.3 

ERROL  FLYNN 

OBJECTIVE  BURMA 

Philadelphia 

WFIL 

12.3  vs2.2,  4.9,  1.7 

THEY  DIED  WITH  THEIR  BOOTS  ON 

Miami 

WTVJ 

19.5  vs  3.7,  2.6 

THE  OLD  MAID 

Stockton 

KBET 

11.0  VS3.8,  2.7,  1.4,  0.5,  1.2 

BETTE  DAVIS 

JEZEBEL 

Sacramento 

KCRA 

18.2  vs  8.8,  4.4 

WINTER  MEETING 

New  York 

WCBS 

14.8  vs  7.7,  5.4,  2.5,  3.1,  0.2,  0.9 

United  Artists  Associated,  Inc. 

345  Madison  Ave.,  MUrray  Hill  6-2323  H  NEW  YORK 

75  E.  Wacker  Dr.,  DEarborn  2-2030  lS  CHICAGO 

1511  Bryan  St.,  Riverside  7-8553  N  DALLAS 

9110  Sunset  Blvd.,  CRestvlew  6-5886  H  LOS  ANGELE: 


GOVERNMENT 


OVERSIGHT  REPORT  MAY  BE  ROUGH 


Seven  members  of  the  11 -man  Legislative 
Oversight  Subcommittee  held  three  sessions 
in  Washington  last  week  without  giving  final 
approval  to  the  investigative  body's  report. 

On  several  phases  concerning  the  FCC 
and  other  regulatory  agencies,  the  congress- 
men were  in  agreement.  They  were  con- 
sidering a  30-plus  page  draft  prepared  for 
their  consideration  by  Chief  Counsel  Robert 
Lishman  and  other  staff  members.  Several 
changes  were  directed  to  be  made  in  the 
preliminary  draft  and  the  subcommittee  will 
re-assemble  in  Washington  Dec.  29  for  final 
action.  The  report  must  be  submitted  to 
Congress  by  Jan.  3,  when  the  subcommit- 
tee's current  authorization  expires. 

Following  last  week's  meetings,  one  of 
those  present  predicted  that  "They  [agen- 
cies, attorneys,  congressmen  and  license- 
holders]  are  going  to  be  amazed  at  the 
tough  treatment  .  .  ."  the  report  will  recom- 
mend. Receiving  lengthy  discussion  was  the 
method  of  selection  of  agency  chairmen 
(in  most  instances,  including  FCC,  now 
appointed  by  the  President)  with  the  con- 
sensus of  opinion  being  that  the  chairman 
should  either  be  rotated  yearly  or  elected 
by  the  commissioners  themselves.  How- 
ever, the  committee  did  not  give  final  ap- 
proval to  this  point. 

"Plenty  of  teeth"  were  promised  for  pro- 
visions of  the  Communications  Act,  and 
other  agency  authorizations,  dealing  with 
ex  parte  contacts  and  attempts  to  influence. 
One  paragraph  of  the  report,  given  pre- 
liminary approval,  states  that  any  contacts 
by  members  of  Congress,  the  Executive 
Branch,  attorneys,  parties  in  contested  cases 
or  anybody  else,  either  written  or  verbal, 
"should"  be  made  a  part  of  the  public  rec- 
ord. Stiff  criminal  penalties  for  violators 
will  be  recommended. 

On  the  question  of  making  all  cor- 
respondence from  members  of  Congress 
public,  a  participant  in  the  closed  meetings 
stated  Thursday  (Dec.  12):  "We've  either 
got  to  do  that  or  do  nothing  at  all."  At 
the  same  time,  he  expressed  doubt  the 
Senate  would  approve  such  a  measure.  Such 
a  provision  was  included  in  a  House-passed 
version  of  the  1952  McFarland  Amend- 
ments to  the  Communications  Act  but  was 
killed  in  joint-committee  conferences. 

A  definite  recommendation  will  be  made 
that  the  provision  of  the  Communications 
Act  authorizing  commissioners  to  accept 
honorariums  be  repealed.  However,  the  re- 
port presently  is  silent  on  the  question  of 
broadcasting  associations  paying  commis- 
sioner's expenses  for  speech-making  trips. 
In  its  interim  report  last  spring,  the  sub- 
committee questioned  the  propriety  of  in- 
dustry payment  of  expenses  and  called  on 
the  Comptroller  General  to  clarify  "con- 
flicting" statements  in  this  regard  [Lead 
Story,  April  7].  The  conflict,  as  yet,  has  not 
been  cleared  up. 

The  FCC  will  receive  "considerable  criti- 
cism" in  the  subcommittee  report  on  the 
Commission's  handling  of  patent  and  anti- 
trust matters.  As  reported  earlier  in  Broad- 
casting [Government,  Nov.  24],  the  re- 
port  also   will   include   a  recommended 

Page  52    •   December  15,  !?5S 


across-the-board  code  of  ethics  for  all 
agencies.  Five  of  the  six  agencies  under 
the  subcommittee's  jurisdiction  have  sub- 
mitted proposed  codes — only  the  FCC  is 
lacking.  The  code  would  include  "civil  and 
criminal"  penalties  for  violators. 

Lending  further  credance  to  reports  the 
subcommittee  will  be  continued  in  some 
form  [Government,  Nov.  24],  one  member 
promised  "A  very  comprehensive  report,  not 
only  as  to  very  definite  recommendations 
but  also  further  study." 

The  report,  as  currently  drafted,  pointed- 
ly avoids  any  criticism  of  the  method  of 
selecting  commissioners  and  verifying  their 
qualifications,  although  these  two  items  have 
been  criticized  by  members  of  Congress,  in- 
cluding some  on  the  subcommittee.  It  was 
reported  this  subject  was  being  omitted  be- 
cause it  would  constitute  a  direct  slap  at 
the  Senate,  which  has  the  responsibility  for 
approving  Commission  appointments  made 
by  the  President. 

Members  of  the  subcommittee  present  for 
last  week's  deliberations  included  Chairman 
Oren  Harris  (D-Ark.),  Reps.  John  Bell  Wil- 
liams (D-Miss.),  John  J.  Flynt  Jr.  (D-Ga.), 
Peter  F.  Mack  Jr.  (D-Ill.),  Charles  Wolver- 
ton  (R-N.  J.),  Joseph  P.  O'Hara  (R-Minn.) 
and  Robert  Hale  (R-Me.).  None  of  the  three 
Republicans  will  be  members  of  the  up- 
coming 86th  Congress — Reps.  Wolverton 
and  O'Hara  having  retired  and  Rep.  Hale 
was  defeated  for  re-election.  Not  present  last 
week  were  Reps.  Morgan  Moulder  (D-Mo.), 
John  Moss  (D-Calif.),  John  Bennett  (R- 
Mich.)  and  John  W.  Heselton  (R-Mass.). 
Rep.  Bennett  is  the  only  minority  member 
returning  from  the  86th  Congress  and  is  ex- 
pected to  be  present  when  final  approval  of 
the  report  will  be  made  after  Christmas. 

Ten-Days  Jail  for  Marie  Torre 
Unless  Court  Modifies  Sentence 

Marie  Torre,  New  York  Herald-Tribune 
radio-tv  columnist,  who  sought  to  maintain 
the  anonymity  of  a  news  source  in  court 
and  was  sentenced  to  10  days  in  jail  for  her 
efforts,  declined  to  comment  last  week  fol- 
lowing the  refusal  of  the  U.S.  Supreme 
Court  to  review  her  case.  The  high  court's 
refusal  will  mean  that  columnist  Torre  will 
be  required  to  serve  her  jail  sentence  for 
criminal  contempt  unless  the  U.S.  District 
Court  in  New  York  modifies  it.  The  refusal 
does  not  mean  that  the  Supreme  Court 
necessarily  approves  of  the  lower  court  de- 
cision, nor  does  it  set  a  legal  precedent. 

Miss  Torre  had  been  called  as  a  witness 
in  a  pre-trial  examination  of  a  more  than 
$1.3  million  breach  of  contract  and  libel 
suit  filed  by  singer-actress  Judy  Garland 
against  CBS  [At  Deadline,  Mar.  18,  1957]. 
The  newspaperwoman  refused  an  order  by 
New  York  Federal  District  Judge  Sylvester 
J.  Ryan  that  she  disclose  the  name  of  a  CBS 
executive  who  allegedly  told  her  that  Miss 
Garland  "is  known  for  a  highly  developed 
inferiority  complex,"  which  opinion  Miss 
Torre  had  published  in  the  Herald-Tribune. 

Judge  Ryan's  subsequent  10-day  jail  sen- 
tence of  Miss  Torre  for  contempt  was  up- 


held in  an  opinion  by  then  Circuit  Court  of 
Appeals  Judge  Potter  Stewart,  now  on  the 
Supreme  Court.  In  that  opinion,  Judge  Stew- 
art declared  that  the  constitutional  guarantee 
of  press  freedom  "must  give  place  ...  to 
a  paramount  public  interest  in  the  fair  ad- 
ministration of  justice."  Judge  Stewart  did 
not  participate  in  last  week's  action.  Justice 
William  O.  Douglas  thought  the  Court 
should  have  reviewed  the  Torre  case,  but 
four  Justices  must  express  such  sentiments 
for  a  review  to  take  place. 

Mack  Joins  Whiteside  in  Motion 
For  Choice  of  Miami  Trial  Site 

A  motion  by  former  Comr.  Richard  A. 
Mack  that  his  trial  be  held  in  Miami  was 
filed  last  week  in  the  U.S.  District  Court 
in  Washington. 

The  government  has  30  days  to  answer 
this  motion,  as  well  as  a  similar  one  by 
Mr.  Mack's  friend,  Thurman  A.  Whiteside, 
Miami  attorney. 

Both  were  indicted  last  September  for 
conspiracy  to  defraud  the  U.S.  government 
in  connection  with  the  award  of  ch.  10 
Miami  to  National  Airlines.  Both  are  free 
on  bail,  awaiting  trial. 

Comr.  Mack  resigned  from  the  FCC 
following  charges  he  followed  urgings  of 
Mr.  Whiteside  to  vote  for  National  Air- 
lines in  the  Miami  ch.  10  hearings.  The 
indictment  charges  that  Mr.  Mack  received 
financial  support  from  Mr.  Whiteside  for 
this  action. 

Civil  Antitrust  Judgment  Made 
In  Philadelphia  Radio  Case 

The  Justice  Dept.  Dec.  5  announced  a 
civil  antitrust  judgment  in  the  U.S.  District 
Court  in  Philadelphia  which  terminated  liti- 
gation against  the  Philadelphia  Radio  & 
Television  Broadcasters  Assn.  and  nine  sta- 
tions in  that  city.  The  stations  involved 
were:  WHAT,  WDAS,  WIP,  WIBG,  WFIL, 
WCAU,  WJMJ,  WPEN  and  WFLN. 

The  judgment  was  entered  with  the  con- 
sent of  all  the  defendants  and  follows  by 
more  than  a  year  the  branding  of  these  same 
defendants  as  violators  of  the  criminal  anti- 
trust law  [Lead  Story,  June  17,  1957].  In 
the  criminal  proceedings,  the  stations  were 
fined  $1,000  each  and  the  association  $5,000. 

The  government's  original  complaint  of 
two  years  ago  had  charged  that  the  de- 
fendants had  agreed  to  adhere  strictly  to  the 
time  rates  established  for  each  station.  Last 
week's  final  judgment  contained  appropriate 
injunctive  relief  ending  these  alleged  activ- 
ities. The  local  radio-tv  association  "is  in 
the  process  of  dissolution  and  the  judgment 
requires  that  such  dissolution  be  carried  to  a 
conclusion,"  announced  Justice. 

Information  Hearing  in  January 

Hearings  by  the  Senate  Constitutional 
Rights  Subcommittee  on  S  2148,  freedom  of 
information  bill,  have  been  postponed  until 
January.  Sen.  Thomas  Hennings  (D-Mo.), 
chairman  of  the  subcommittee  and  sponsor 
of  the  legislation,  maintains  that  a  com- 
panion bill  (HR  2767)  passed  last  summer 
[Lead  Story,  Aug.  18]  does  not  plug  all 
the  loopholes. 

Broadcasting 


it  takes  TALENT  brother  .  .  .  and 


I 


TALENT 


WPEN  programs  believable, 
selling,  local  personalities  24 
hours  a  day,  7  days  a  week. 
Talent-that's  why  more  local  and 
more  national  advertisers  buy 


than  any  other  Philadelphia 
radio  station. 

Represented  nationally  by 
GILL-PERN  A 

New  York,  Chicago,  Los  Angeles,  San  Francisco.  Boston,  Detroit 


GOVERNMENT  continued 


Broadcast  Stock  Deals 
Shown  in  SEC  Reports 

The  following  stock  transactions  by  of- 
ficers and  directors  of  companies  in  the  ra- 
dio-tv  and  allied  fields  have  been  reported 
by  the  Securities  &  Exchange  Commission. 
These  are  based  on  reports  submitted  to 
SEC  during  the  period  Sent.  1 1  to  Nov.  10. 
Common  stock  is  involved,  unless  otherwise 
indicated. 

Admiral  Corp. — Wallace  C.  Johnson  ex- 
ercised option  to  purchase  800  shares,  in- 
creasing his  holding  to  4,800  shares;  John 
F.  Gilbarte  purchased  1,800  shares,  his 
only  stock  in  firm. 

Avco  Manufacturing  Corp. — Curry  W. 
Stoup  exercised  option  to  purchase  2,000 
shares,  giving  him  2,250  shares;  H.  Webster 
Crum  acquired  3,000  shares  but  disposed 
of  2,900,  leaving  him  with  500;  W.A. 
Mogensen  decreased  his  holdings  to  1,000 
shares  by  selling  2,000;  K.R.  Wilson  Jr. 
bought,  and  then  sold,  500  shares,  main- 
taining previously  held  2,500  shares. 

Columbia  Pictures  Corp. — Fico  Corp. 
bought  6,200  shares,  increasing  its  holdings 
to  41,358  (in  addition,  12  Columbia  of- 
ficers-directors sold  95,135  shares  as  in- 
direct beneficial  owners  through  Fico). 

Allen  B.  DuMont  Labs. — Donovan  H. 
Tyson  sold  200,  leaving  him  with  no  stock. 

Emerson  Radio  &  Phonograph  Corp. — 
Percy  West,  who  previously  held  no  stock, 
purchased  100  shares. 

General  Dynamics  Corp. — Roger  I. 
Harris  sold  2,600  shares,  retaining  11,261. 

General  Electric  Co. — Oscar  L.  Dunn 
bought  330  shares  to  increase  his  holdings 
to  2,360;  William  Rogers  Herod  sold  600 
shares,  leaving  him  with  8,476;  John  D. 
Lockton  exercised  option  to  buy  1,500,  in- 
creasing holdings  to  8,019;  Francis  K.  Mc- 
Cune  exercised  option  to  buy  1,125  shares, 
increasing  holdings  to  8,361;  Harold  A. 
Olson  bought  594  shares,  making  his  share- 
holdings 2,901;  Gerald  L.  Phillippe  exercised 
option  to  purchase  3,000  shares  making  his 
holdings  7,623;  Mr.  Phillippe  as  custodian 
also  reported  holding  300  shares;  Clarence 
C.  Walker  exercised  option  to  buy  1,125 
shares,  making  his  holdings  5,808,  and 
Nathan  L.  Whitecotton  bought  570  shares, 
increasing  his  stock  to  2,313;  Carter  L. 
Redd  purchased  450  shares,  giving  him 
2,767  shares  (Mr.  Redd  also  holds  1,350 
shares  in  trust  and  Carter  Redd  Jr.  owns 
542  shares);  Harold  E.  Strang  purchased 
2,650  shares  for  total  ownership  of  8,691. 

General  Tire  &  Rubber  Co. — Dan  A. 
Kimball  bought,  1,005  shares  in  August, 
boosting  his  holdings  to  5,158;  John  O'Neil 
purchased  200  warrants  at  $60  for  com- 
mon stock,  giving  him  1,100  shares. 

Hazeltine  Corp. — Laurence  B.  Dodds 
sold  200  shares,  leaving  him  with  322 
shares. 

Kaiser  Industries  Corp.  and  Aluminum 
&  Chemical — Frank  M.  Cashin  sold  300 
shares,  leaving  him  with  3,860;  R.A.  Clay- 
ton disposed  of  500  shares  and  now  holds 
3,539;  Chad  F.  Calhoun  sold  1,000  shares, 
leaving  him  with  47,787;  D.V.  McEachern 
sold     1,000    shares,    leaving    him  with 


a  total  of  669,707. 

Kerr-McGee  Oil  Industries — Robert  S. 
Kerr  sold  800  shares,  retaining  253,191 
shares;  Robert  S.  Kerr  Jr.  disposed  of  100 
shares,  leaving  his  holdings  at  12,170;  G. 
B.  Kitchel  sold  300  shares,  leaving  him 
with  4,384;  J.  E.  Webb  sold  1,000  shares, 
retaining  2,000  shares. 

Loew's  Inc. — George  Killion  amended 
his  December  1957  report  to  show  purchase 
of  13,550  shares;  he  also  reported  buying 
250  shares  in  January  and  200  shares  in 
May  of  this  year,  bringing  his  present 
holdings  to  15,000  shares;  Stryker  & 
Brown  (Louis  A.  Green)  acquired  5,400 
shares,  giving  it  150,035. 

Motorola  Inc. — Paul  V.  Galvin  sold  250 
shares,  leaving  him  with  97,903  (plus  155,- 
580  shares  held  in  trust);  Robert  W.  Galvin 
sold  250  shares,  decreasing  his  ownership 
to  181,593  shares  (plus  155,580  held  in 
trust);  Edward  R.  Taylor  increased  his 
holdings  by  500  shares  to  4,060  total. 

National  Theatres  Inc. — E.C.  Rhoden 
sold  7.500  shares,  leaving  him  with  26,800; 
Rhoden  Investment  Co.  sold  16,400  shares, 
leaving  it  with  26,950. 

National  Telefilm  Assoc. — In  separate 
transactions,  Bert  Kleiner  purchased  total 
of  3,000  shares,  giving  him  10,000. 

Philco  Corp. — Henry  F.  Argento  pur- 
chased, in  separate  transactions,  3,000  and 
2,500  shares,  for  total  ownership  of  5,727. 

Raytheon  Manufacturing  Co. — Ivan  A. 
Getting  bought  2,500  shares  in  August, 
holdings  increased  to  2,743;  John  H.  Beedle 
bought  500  shares  for  2,900  total;  Carlo  L. 
Calosi  acquired  2,000  shares  for  3,000  total; 
David  D.  Coffin  purchased  3,150  shares  for 
3,303  total;  Ray  C.  Ellis  bought  500  shares 
and  sold  35,  leaving  him  with  1,500;  Harold 
S.  Geneen  bought  250  shares  for  15.960 
total;  Gordon  S.  Humphrey  purchased  1.102 
shares  and  sold  105,  leaving  him  with  2,152; 
O.P.  Susmeyan  purchased  2,152  shares,  his 
only  stock  in  Raytheon. 

Republic  Pictures  Corp. — Bernard  E. 
Smith  Jr.  sold  5.000  shares,  retaining  27,- 
550;  Mr.  Smith's  partnership  also  sold 
1,000,  leaving  none. 

Skiatron  Electronics  &  Television  Corp. — 
Arthur  Levey  sold  28,500  in  August  (of 
which  20,500  was  in  a  private  transaction), 
leaving  his  holdings  at  284,831. 

Svlvania  Electric  Products  —  Curtis  A. 
Haines  sold  192  shares,  leaving  him  with 
1,004. 

Trav-Ler  Radio  Corp. — Joe  Friedman 
bouoht  2,000  shares  in  August,  increasing 
his  holdings  to  226,233,  and  bought  $18,500 
of  12-year,  6%  sinking  fund  debentures, 
increasing  this  total  to  $201,000. 

United  Artists  Corp. — Seward  I.  Benja- 
min sold  14,062  shares  of  Class  B  to  Robert 
S.  Benjamin,  leaving  S.I.  Benjamin  with 
14,062  shares  and  increasing  R.S.  Benja- 
min's holding  to  116,220  shares. 

Westinghouse  Electric  Corp. — Tomlinson 
Fort  sold  300  shares,  leaving  1,051;  John 
F.  Myers  bought  625  shares,  increasing 
his  holdings  to  1,044;  W.O.  Lippman  de- 
creased his  holdings  to  1,221  shares  by  sell- 
ing 200;  WEC  Chairman  Gwilym  A.  Price 
purchased  2,000  shares  for  6,116  total. 


Zenith  Radio  Corp.  —  Hugh  Robertson 
acquired  100  shares  for  3,636  total;  Joseph 
S.  Wright  purchased  200  shares  for  1,260 
total;  Leonard  C.  Truesdell  acquired  100 
shares  for  initial  ownership  in  Zenith. 

FCC  Sets  Aside  Grant 
Of  Seattle  'V  to  KIRO 

The  FCC  last  week  set  aside  its  July  1957 
grant  of  ch.  7  in  Seattle  to  KIRO  there  on 
the  basis  of  an  appeals  court's  finding  in  the 
Indianapolis  ch.  13  case  that  Comr.  T.  A.  M. 
Craven  shouldn't  have  voted  in  that  FCC 
decision  because  he  didn't  hear  oral  argu- 
ment. Comr.  Craven  didn't  hear  the  Octo- 
ber 1955  ch.  7  oral  argument,  either,  be- 
cause he  didn't  join  the  Commission  until 
July  2,  1956. 

The  Commission  set  new  oral  argument 
for  Jan.  30  on  the  ch.  7  case. 

The  FCC  also  last  week  set  oral  argu- 
ment for  next  Jan.  23  in  the  Indianapolis 
case — in  which  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia  had  remanded 
the  Commission's  March  1957  grant  of  ch. 
13,  now  WLWI  (TV),  to  Crosley  Broad- 
casting Corp.  [Government,  June  23].  The 
grant  had  been  appealed  by  WIBC  Indianap- 
olis, losing  applicant. 

In  the  Seattle  case,  the  Commission  per- 
mitted KIRO  to  continue  operating  ch.  7 
(KIRO-TV)  pending  the  final  outcome  of 
the  case.  The  FCC  had  taken  parallel  action 
in  letting  Crosley  operate  WLWI  in  Indian- 
apolis until  that  case  is  finally  resolved. 

Last  week's  ch.  7  decision  was  made  as  a 
grant,  in  part,  of  petitions  by  losing  ap- 
plicants KXA  and  KVI  Seattle  for  recon- 
sideration and  rehearing  of  the  grant  made 
in  1957  [Government,  July  29,  1957].  The 
contestants,  the  FCC  said,  may  make  oral 
argument  on  all  exceptions  which  have  been 
previously  filed  to  the  1955  initial  decision, 
a  later  supplemental  initial  decision  on  the 
issue  of  KIRO's  qualifications  and  on  pro- 
cedural errors  charged  by  KXA  and  KVI  in 
their  requests  for  reconsideration  of  the 
grant. 

Both  KXA  and  KVI  had  claimed  in  their 
petitions  that  Comr.  Craven  shouldn't  have 
voted  because  he  did  not  hear  the  first  (and 
principal)  oral  argument,  made  before  he 
came  to  the  FCC. 

Last  week's  order  said  the  FCC  is  of  the 
opinion  that,  in  view  of  the  appeals  court's 
remand  in  the  Indianapolis  case,  the  Seattle 
ch.  7  grant  should  be  vacated  and  the  case 
reset  for  oral  argument. 

The  FCC  issued  instructions  to  its  staff 
last  March  12  to  prepare  documents  look- 
ing toward  denial  of  the  KXA  and  KVI 
petitions  for  reconsideration,  but  never  fol- 
lowed through  with  an  order. 

The  FCC  vote  in  the  Seattle  grant  was 
3-2,  Comrs.  Robert  T.  Bartley,  Craven  and 
former  Comr.  Richard  A.  Mack  favoring, 
and  Chairman  John  C.  Doerfer  and  Comr. 
Robert  E.  Lee  dissenting.  Comr.  Rosel  H: 
Hyde  was  absent  in  Oregon  during  the  vote. 
The  Commission  had  a  vacancy  at  the  time, 
due  to  the  resignation  of  former  Chairman 
George  C.  McConnaughey,  and  had  a  tem- 
porary membership  of  6. 


Page  54    •    December  15,  1958 


Broadcasting 


Our  dollars  travel  to  work 
where  they're  needed 


There  is  a  definite  pattern  and  purpose,  beneficial 
to  the  nation's  economy,  in  the  geographical  dis- 
tribution and  in  the  industrial  diversification  of 
life  insurance  investments. 

Take  MONY's  portfolio,  for  example.  Our  in- 
vestment money  generally  tends  to  flow  into  those 
areas  of  the  country  and  into  those  industries  that 
have  the  need  for  capital. 

Where  do  these  funds  for  investment  come  from  ? 
They  come  from  the  premium  payments  we  receive 
from  our  more  than  1,000,000  policyholders  living 


all  over  the  country.  These  are  the  funds  they  en- 
trust to  us  so  that  we  may  guarantee  insurance 
protection  for  them  and  their  beneficiaries. 

In  the  meantime,  this  money  is  capital  seeking 
employment.  By  channeling  it  into  expanding  re- 
gions and  industries,  it  is  put  to  useful  work.  Thus, 
MONY  investments  serve  a  double  purpose:  They 
keep  our  policyholders'  money  at  work  earning 
income  which  helps  reduce  the  cost  of  their  insur- 
ance protection;  and  they  encourage  industrial  and 
economic  growth  in  all  sections  of  America. 


o 


Y 


The  Mutual  Life  Insurance  Company  Of  New  York,  New  York,  N.Y. 
Offices  located  throughout  the  United  States  and  in  Canada 

FOR  LIFE,  ACCIDENT  &  SICKNESS,  GROUP  INSURANCE,  PENSION  PLANS 
MONY  TODAY  MEANS  MONEY  TOMORROW! 


ROADCASTING 


December  15,  1958    •    Page  55 


Everything  for  the 


including  the  sync! 


General  Electric  television  studio  equipment  is  designed  for  ease 
of  operation,  economy,  adaptability  and  simple  maintenance. 

A  good  example  is  G.E.'s  new  synchronizing  generator. 

Much  smaller  than  previous  units,  it  takes  only  14  inches  of 
rack  space  —  requires  far  less  power.  Computer-type  circuits 
using  industrial -grade  transistors  assure  maximum  reliability  at 
minimum  cost.  Only  two  operating  controls  are  necessary  because 
of  the  extremely  stable  design.  The  built-in  power  supply  operates 
from  a  90  to  135  volt  input  and  convenient  test  jacks  simplify 
servicing. 

Cost-conscious  TV  stations  across  the  country  are  turning  to 
G-E  video  equipment  for  easier,  more  economical  operation.  For 
the  full  story,  call  your  Broadcast  Equipment  representative  or 
write  Broadcast  Sales  Manager,  Technical  Products  Dept., 
Electronics  Park,  Syracuse,  N.  Y.  In  Canada:  Canadian  General 
Electric  Company,  Broadcast  Equipment  Sales,  830  Lansdowne 
Ave.,  Toronto,  Ontario.  Elsewhere:  International  General 
Electric,  150  E.  42nd  Street,  New  York,  N.  Y. 

WSYR's  efficient  new  radio  and  television  center  in  Syracuse,  N.  Y.  employs  G-E  "Customer- 
Oriented"  audio  and  video  amplifiers,  cameras,  controls,  monitors,  power  supplies,  pick-up  devices, 
synchronizing  equipment,  speakers,  accessories,  power  supplies,  and  other  rack-mounted  equipment. 


G.E.'s  new  transistorized  sync  generator 

the  Type  PG-4-B,  features  low  power  con- 
sumption, high  stability  and  low  heat  output. 
Takes  only  14  inches  of  rack  space;  built-in 
power  supply  operates  from  a  90  to  135  volt 
input. 


The  G-E  "flying  spot"  scanner  channel  Type  PE-12-C  handles  film  and 
slides  in  monochrome  and  color  with  equal  operating  ease.  No  registration 
or  variable  density  problems — low  operating  and  maintenance  costs.  New 
AGC  system  makes  it  unnecessary  for  the  operator  to  ride  gain  under  most 
conditions.  Automatic  shrinkage  compensator,  automatic  focusing  produce 
an  undistorted,  clear  picture  at  all  times. 


studio 


The  versatile  G-E  video  AGC  amplifier  Type  TV-95-A  im- 
proves any  vidicon's  picture  quality  by  supplying  a  constant  sig- 
nal level  without  continuous  manual  gain  riding. 
General  Electric's  compact  transistorized  color  television 
camera  Type  PC-10-A  is  shorter,  smaller,  lighter,  more  maneuver- 
able,  more  reliable  than  any  of  its  predecessors  in  the  industry. 


GENERALS  ELECTRIC 


JUPITER 
ATNAMIS 

POWER 


Jupiter  (Zeus  to  all  Greeks)  was 
top  man  on  the  totem  pole,  so  far  as  the 
Olympian  gods  were  concerned.  He  was 
described  as  Supreme  Ruler,  Lord  of  the 
Sky,  the  Rain-God  and  the  Cloud- 
gatherer.  Like  a  lot  of  male  mortals,  he 
also  had  an  eye  for  pretty  girls,  but  we're 
not  concerned  with  that  here. 

So — to  the  Greeks,  he  repre- 
sented Power,  and  his  symbol  and  weap- 
on was  the  Thunderbolt,  which  he  may 
have  used  a  little  indiscriminately  here 
and  there. 

And  what  does  all  this  have  to  do 
with  WCKY?  Well,  we  want  you  to 
know  we've  POWER,  too—  50,000  whole 
watts  of  it;  in  fact,  we're  "as  powerful  as 
any  station  in  the  entire  United  States." 
We  try  to  use  our  power  constructively 
in  the  public  interest.  We  operate  24 
hours  a  day,  serving  the  Cincinnati  mar- 
ket, and  doing  our  darndest  to  do  a  good 
selling  job  for  our  advertisers.  Cincin- 
natians  like  WCKY's  50,000  watts  of 
POWER  for  its  good  clear  signal  cover- 
ing all  of  the  Cincinnati  trading  area. 
Advertisers  like  WCKY  for  its  selling 
POWER  to  the  Cincinnati  adult  audi- 
ence, and  by  Jupiter,  with  a  combina- 
tion like  that,  how  can  you  lose? 

If  you  want  to  know  more  about 
WCKY's  POWER  to  reach  listeners  and 
produce  sales,  call  Tom  Welstead  at 
WCKY's  New  York  office  or  AM  Radio 
Sales  in  Chicago  and  on  the  West  Coast. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


GOVERNMENT  CONTINUED 

Justices  Deliberate 
Antitrust-FCC  Issue 

When  the  FCC  approves  a  transaction 
between  two  licensees  does  this  debar  the 
Justice  Dept.  from  bringing  an  antitrust 
action  against  the  parties,  or  either  one  of 
them? 

This  significant  question  is  being  mulled 
by  the  U.S.  Supreme  Court  following  argu- 
ment last  week. 

At  issue  is  the  government's  contention 
that  the  Justice  Dept.  can  sue  RCA-NBC 
on  an  antitrust  violation  charge  even  though 
the  FCC  in  1955  approved  the  exchange  of 
radio  and  tv  stations  between  NBC  and 
Westinghouse. 

The  government's  suit  was  dismissed  last 
January  by  a  federal  judge  in  Philadel- 
phia. The  court  said  that  the  Justice  Dept. 
should  have  intervened  before  the  FCC 
while  the  Commission  was  considering  the 
swap. 

If  the  lower  court's  ruling  is  upheld  by 
the  Supreme  Court,  an  upheaval  in  the 
FCC's  role  on  antitrust  violations  is  seen. 
Up  to  now  the  FCC  has  maintained  that 
it  is  not  responsible  for  determining  Sher- 
man Act  violations.  It  has  held  that  this  is 
for  the  Dept.  of  Justice  to  arbitrate. 

Lee  J.  Rankin,  solicitor  general  of  the 
U.S.,  argued  that  if  the  lower  court's  de- 
cision "is  upheld  it  would  'deal'  a  blow  to 
the  whole  antitrust  machinery  of  the  gov- 
ernment." A  court  is  the  only  tribunal  to 
fry  charges  of  antitrust  violations,  he  as- 
serted. The  FCC's  consideration  of  alleged 
monopoly  infringements  cannot  be  deter- 
minative, he  said,  because  this  is  only  one 
factor  in  a  series  considered  by  the  Com- 
mission in  judging  the  public  interest. 

The  RCA-NBC  position,  that  the  FCC's 
action  in  approving  the  station  exchanges 
prohibits  the  Justice  Dept.  from  bringing 
suit  "on  the  same  set  of  facts,"  was  argued 
by  Bernard  G.  Segal  of  Philadelphia. 

Mr.  Segal  charged  that  the  Justice  Dept. 
was  seeking  to  set  aside  the  very  action 
approved  by  the  FCC  after  "extensive" 
investigation.  He  pointed  out  that  the  Jus- 
tice Dept.  was  kept  "fully  informed"  of 
all  the  charges  and  allegations  and  did  not 
act  until  seven  months  after  the  transac- 
tions were  consummated. 

The  Justice  Dept.  charged  that  NBC 
threatened  Westinghouse  with  loss  of  affilia- 
tions unless  it  agreed  to  the  station  swaps. 
These  allegations  were  the  basis  for  the 
Commission's  investigation  of  the  agreement 
whereby  Westinghouse  turned  over  to  NBC 
its  Philadelphia  stations  in  exchange  for 
NBC's  Cleveland  stations  plus  $3  million. 

The  transfer  was  approved  Dec.  21,  1955, 
by  a  vote  of  five  to  one  (Comr.  Bartley  dis- 
senting). Justice  filed  its  complaint  exactly 
one  year  later. 

Federal  District  Judge  William  H.  Kirk- 
patrick  last  January  dismissed  the  suit  on 
the  ground  that  the  FCC  has  primary 
jurisdiction  and  that  once  the  Commission 
approved  the  transaction  no  other  govern- 
ment agency  could  attack  it  in  the  courts 
[At  Deadline,  Jan.  13]. 

NBC's  Philadelphia  stations  are  also  on 


the  receiving  end  of  another  attack.  Philco 
Corp.,  Philadelphia  radio-tv  appliance  manu- 
facturer, in  1957  protested  the  renewal  of 
the  licenses  of  WRCV-AM-TV  Philadel- 
phia. The  FCC  dismissed  the  protest  on  the 
ground  Philco  had  no  standing.  A  court  of 
appeals  upheld  the  FCC  and  Philco  asked 
the  Supreme  Court  to  review  this  ruling. 
Last  month  the  Supreme  Court  asked  the 
Solicitor  General  to  ascertain  the  FCC's 
views  [Government,  Nov.  17]. 

'Globe'  Petitions  to  Intervene 
In  Boston  Ch.  5  Remand  Hearing 

The  Boston  Globe  last  week  petitioned 
the  FCC  to  intervene  in  the  Boston  ch.  5 
remand  hearing.  The  newspaper  claimed  it 
not  only  had  the  right  to  be  a  party  in  the 
hearings,  but  said  it  had  new  evidence  to 
present. 

The  Boston  ch.  5  case  was  remanded  to 
the  FCC  by  the  U.S.  Court  of  Appeals  last 
July.  The  court  sent  the  case  back  because 
there  were  allegations  that  some  parties  had 
made  off-the-record  representations  to  FCC 
commissioners.  The  court,  however,  upheld 
the  Commission's  grant  to  WHDH  Inc. 
(Boston  Herald-Traveler).  The  charges 
were  aired  before  the  House  Committee  on 
Legislative  Oversight  earlier  this  year  and 
involved  alleged  contact  with  then  Comrs. 
Richard  A.  Mack  and  George  C.  McCon- 
naughey. 

Two  weeks  ago  the  Commission  reopened 
the  hearing  record  and  assigned  Judge 
Horace  Stern,  retired  chief  justice  of  the 
Pennsylvania  Supreme  Court,  to  hear  the 

case. 

The  Boston  Globe  attempted  to  intervene 
in  the  Boston  ch.  5  case  when  the  grant 
was  originally  made  in  1957.  It  alleged  then 
that  principals  of  the  Boston  Herald- 
Traveler  threatened  to  use  its  tv  station  to 
drive  the  Globe  out  of  business.  WHDH 
Inc.  won  the  final  FCC  decision  by  a  vote  of 
four  to  two  (Comrs.  McConnaughey,  Mack, 
John  C.  Doerfer  and  Robert  E.  Lee  favor- 
ing, Rosel  H.  Hyde  and  Robert  T.  Bartley 
dissenting).  Comr.  T.A.M.  Craven  ab- 
stained. 

Other  parties  in  the  original  hearing,  who 
are  also  parties  in  the  rehearing,  are  Greater 
Boston  Television  Corp.,  Massachusetts  Bay 
Telecasters  Inc.  and  Allen  B.  DuMont  Labs. 
The  Dept.  of  Justice  was  invited  to  partici- 
pate amicus  curiae. 

Purchase  of  Rest  of  KNAC-TV 
By  Reynolds  Requires  Hearing 

The  FCC  last  week  told  broadcaster-pub- 
lisher Donald  W.  Reynolds  a  hearing  is  nec- 
essary on  the  concentration  of  control  issue 
in  Mr.  Reynolds'  proposal  to  buy  the  re- 
maining 51%  of  KNAC-TV  Fort  Smith, 
Ark.  (ch.  5),  from  Harry  Pollock  for  $350,- 
000,  giving  Mr.  Reynolds  sole  ownership 
[Changing  Hands,  Sept.  8]. 

The  Commission  said  the  application  for 
sale  made  no  showing  on  the  factors  of  size, 
extent  and  location  of  the  area  to  be  served, 
the  number  of  people  to  be  served  and  the 
extent  of  other  competitive  services  in  the 
area;  nor,  the  FCC  said,  was  there  any 
statement  as  to  whether  Mr.  Reynolds  would 


Page  58    •    December  15,  79 W 


Broadcasting 


"Public  power"  is  a  favorite  term  of  the  proponents 
of  federal  government  electricity.  But  what's  so  public 
about  "public  power"— except  that  the  public  pays 
for  it  through  taxes? 

The  public  never  asked  for  federal  government 
electricity  in  the  first  place.  Opinion  polls  show  that 
most  Americans  would  rather  have  the  independent 
electric  companies  run  the  electric  business. 

And  nine-tenths  of  the  public  doesn't  get  the 
electricity  from  the  federal  power  systems.  That  goes 
to  the  relatively  few  "preferred  customers"  near  the 
government  power  plants. 

But  the  public  pays  for  it— and  pays  plenty!  To 
date,  about  53/9  billion  dollars  in  tax  money  has  been 


spent  to  build  federal  government  electric  systems. 
These  billions  are  just  a  beginning  if  the  "public 
power"  pressure  groups  have  their  way.  Right  now 
they're  pressing  hard  for  10  billion  more! 

And  the  whole  program  is  so  unnecessary.  The 
independent  electric  companies  are  ready  and  able  to 
provide  all  the  electricity  the  nation  will  ever  need 
—without  using  tax  funds. 

So  far,  the  federal  "public  power"  lobbyists  and 
pressure  groups  have  succeeded  with  this  multi- 
billion-dollar  tax  grab  because  the  public  doesn't 
understand  the  facts  and  forces  behind  it.  But  in- 
formed Americans  can  stop  it. 

Will  you  help  spread  the  word? 


AMERICA'S  INDEPENDENT  ELECTRIC  LIGHT  AND  POWER  COMPANIES 

Company  names  on  request  through  this  magazine 


Broadcasting 


December  15,  1958   •    Page  59 


GOVERNMENT  continued 


PERSONNEL  RELATIONS 


set  station  rates  in  combination  with  his 
other  broadcast  properties. 

Mr.  Reynolds  owns  KFSA-AM-FM  Fort 
Smith,  KBRS  Springdale,  Ark.,  KHBG 
Okmulgee,  Okla.,  KORK  Las  Vegas,  Nev., 
KOLO-AM-TV  Reno,  KLRG-TV  Hender- 
son, Nev.,  and  KGNS-TV  Laredo,  Tex.  Mr. 
Reynolds  also  publishes  the  Times  Record 
and  Southwest  American,  Fort  Smith's  only 
daily   newspapers,   and   several  elsewhere. 

Hoffman,  Lee  Get  Uhf  Grant 

The  FCC  last  week  granted  Pacific  Broad- 
casters Corp.  a  construction  permit  for  ch. 
39  Bakersfield,  Calif.  Pacific  Broadcasters 
is  owned  by  electronics  manufacturer  H.  L. 
Hoffman,  60%,  and  Terry  H.  Lee,  40%, 
former  president  and  general  manager  of 
KOVR  (TV)  Stockton.  The  grant  was  made 
with  the  provision  that  ch.  39  might  be 
changed  to  another  channel  as  a  result  of 
pending  rulemaking.  Ch.  10  KERO-TV, 
ch.  29  KBAK-TV,  both  Bakersfield,  and 
Kern  Couny  Broadcasting  (applicant  for  ch. 
17  Bakersfield)  had  filed  objections  to  the 
Hoffman-Lee  application. 

FCC  Okays  Translator  Switch 

The  FCC  last  week  granted  assignment 
of  tv  translator  W79AA  Claremont,  N.  H., 
from  William  L.  Putnam  Stations  to  ch.  3 
WCAX-TV  Burlington,  Vt.,  for  $3,600  in- 
cluding the  lease  of  equipment  for  three 
years  with  option  to  renew  or  buy. 


FINAL  AFTRA  OFFER 
GIVEN  TO  NETWORKS 

•  Still  at  odds  on  'policy1 

•  Major  stumbling  block:  VTR 

The  American  Federation  of  Television  & 
Radio  Artists  and  the  radio-tv  networks 
were  scheduled  to  meet  in  New  York  in  an 
informal  session  last  Friday  afternoon  (Dec. 
12)  to  discuss  an  offer  that  AFTRA  regards 
as  its  "final  package."  The  old  pact  between 
AFTRA  and  the  networks  expired  on  Nov. 
15  but  performers  have  remained  on  the 
job. 

The  belief  was  that  last  Friday's  informal 
meeting  would  be  followed  by  a  formal  ses- 
sion today  (Dec.  15).  Sources  close  to 
AFTRA  indicated  that  insofar  as  the  union 
was  concerned,  this  proposal  was  "final."  It 
was  said  to  represent  the  thinking  of 
AFTRA's  executive  board,  which  met  in 
New  York  last  Wednesday,  and  of  the  key 
locals  in  Chicago  and  Hollywood.  Though 
AFTRA  spokesmen  would  not  divulge  the 
contract  proposal,  one  official  said:  "This 
offer  is  one  that  both  the  networks  and  the 
union  can  live  with." 

It  was  reported  that  agreement  has  been 
reached  on  "money  matters"  but  not  on 
"policy  matters."  Areas  said  to  be  holding 
up  an  agreement  include  "stockpiling"; 
the  size  of  announcing  staffs  (union  wants 
guarantees  against  staff  reduction  because  of 
use  of  videotape),  and  the  question  of  the 


networks'  right  to  use  tapes  made  by  inde- 
pendent producers,  who  use  Screen  Actors 
Guild  personnel. 

The  networks  and  the  union  did  not  hold 
negotiation  sessions  last  week  until  the  Fri- 
day meeting,  with  the  union  devoting  itself 
to  formulating  an  offer  it  now  regards  as 
"final."  The  union  already  has  received 
strike  authorization  from  its  members. 

Talks  have  been  held  since  late  Septem- 
ber. The  main  issue  has  been  the  new  tech- 
nique of  videotape  in  all  its  ramifications. 
A  satisfactory  wage  and  re-use  pattern  is 
reported  to  have  been  evolved,  said  to  be 
"considerably  higher"  than  the  Screen 
Actors  Guild  pattern  with  film  studios  cover- 
ing tv  film  commercials  and  programs. 

Network  officials,  meanwhile,  were  con- 
centrating last  week  on  contract  talks  with 
the  Radio  and  Television  Directors  Guild, 
which  forwarded  its  proposals  to  the  net- 
works on  Dec.  4  [Personnel  Relations, 
Dec.  8].  An  all-day  session  was  held  last 
Thursday  (Dec.  11)  at  which  the  networks 
sought  clarification  from  RTDG  of  some  of 
its  demands.  Negotiations  will  continue  this 
week.  This  contract  is  slated  to  expire  on 
Dec.  31. 

Suit  Testing  AFM  Trust  Fund 
Up  Today  for  Pre-Trial  Hearing 

A  pre-trial  hearing  has  been  set  for  to- 
day (Dec.  15)  on  the  first  of  four  lawsuits 
brought  by  Hollywood  musicians,  members 
of  Local  47,  American  Federation  of 
Musicians,  against  the  trust  funds  established 
by  former  AFM  President  James  C.  Petrillo. 
In  this  case,  the  plaintiff  musicians  allege  that 
in  negotiating  its  agreement  with  the  phono- 
graph recording  industry,  AFM  improperly 
demanded  that  the  employers  make  in- 
creased payments  to  the  trust  funds  instead 
of  increasing  the  wages  of  the  musicians 
employed  in  the  making  of  phonograph  rec- 
ords. 

Suit  was  filed  two  years  ago  [Personnel 
Relations.  Nov.  26,  1956],  followed  by 
similar  suits  covering  transcriptions,  tv  film 
scores  and  the  sale  of  theatrical  films  to  tv. 
Numerous  legal  skirmishes  have  advanced 
the  litigation  to  the  point  at  which  the  first 
case,  the  phonograph  recording  suit,  is  ex- 
pected to  come  to  trial  early  next  year,  prob- 
ably in  February  or  March,  in  Los  Angeles 
Superior  Court.  Meanwhile,  some  $2  million 
dollars  in  payments  which  employers  have 
contracted  to  pay  into  the  trust  funds  is 
being  held  in  receivership  in  Los  Angeles 
by  court  order. 

As  a  sidelight  to  those  proceedings,  Judge 
Lynch  of  Santa  Monica  (Calif.)  Superior 
Court  on  Dec.  5  denied  a  motion  to  remove 
Cecil  Read,  Earl  Evans,  Uan  Rasey  and  Bill 
Ulyate  as  trustees  of  the  Musicians'  Defense 
Fund,  raised  among  members  of  Local  47 
to  carry  on  the  litigation.  The  motion  was 
based  on  a  charge  that  since  Mr.  Read  and 
the  others  were  among  the  organizers  of 
Musicians  Guild  of  America  as  a  rival 
union  to  AFM,  they  were  no  longer  proper 
trustees  of  a  fund  established  by  members  of 
AFM  Local  47.  With  consent  of  all  parties, 
the  court  continued  the  order  restraining  the 
use  of  defense  fund  money  to  aid  MGA. 


WSYR-TV  Weekly  Circulation 
Tops  Competition  by 
39,170  Homes 

The  1958  Nielsen  study  shows  WSYR-TV  delivering  a  vastly 
greater  coverage  area  .  .  .  more  counties  where  circulation 
exceeds  50%  .  .  .  more  circulation  nighttime  and  daytime. 

...67,350  More  Homes  When 
(28,180  Homes)  of  WSYE-TV 

When  you  buy  WSYR-TV,  you  also  get  the  audience  of  its 
satellite  station,  WSYE-TV,  Elmira. 

And  finally,  if  ratings  fascinate  you:  the  June  ARB  report  for  Syra- 
cuse gives  WSYR-TV  52.9%  of  total  weekly  audience;  63.9%  from 
noon  to  6  P.M.  Mon.-Fri.;  54.6%  from  6  P.M.  to  10  P.M.  Mon.-Fri.; 
71.8%  from  sign-on  to  6  P.M.  Sundays. 

Gel  the  Full  Siory  from  HARRINGTON,  RIGHTER  &  PARSONS 


WSYR • T  V 


NBC 
Affiliate 


Channel  3    •    SYRACUSE,  N.  Y.    •    100  K  W 

Plus  WSYE-TV  channel  18  ELMIRA,  N.Y. 


Page  60    •    December  15,  1958 


Broadcasting 


THE  WASH  THAT  STOPPED  THE  DRAIN 


More  than  fifty  years  ago,  U.  S.  Steel  scientists  found  a  way  to  reclaim  the  iron  particles  in  low 
grade  ores  by  washing  away  the  useless  sandy  particles.  Thus  they  obtained  a  high  grade  ore 
from  a  low  grade  one— which  early  miners  had  pushed  aside  as  worthless.  In  1910,  they  built 
their  first  plant  to  handle  this  job  of  ore  beneficiation,  because  they  knew  that  even  vast  ore 
deposits  like  those  of  the  Mesabi  Range  in  Minnesota  would  soon  be  drained  if  only  the  richest 
ores  were  scooped  out  to  feed  our  steel-hungry  economy. 

Today,  more  than  Vz  of  all  the  iron  ore  shipped  out  of  Minnesota  is  beneficiated  ore.  And 
U.  S.  Steel's  research  work  on  ore  beneficiation  is  still  going  on  to  find  even  better  ways  to 

Utilize  and  Stretch  Our  ore  deposits.  USS  is  a  registered  trademark 


United  States  Steel 


ROADCASTING 


December  15,  1958    •    Page  61 


Look  who's  advertising  on  TV  now ! 

Local  businessmen  —  most  of  whom  never  could  afford  spot  commercials  until  the  advent  of  Ampex 
Videotape*  Recording.  For  Videotape  cuts  production  costs  to  ribbons  — brings  "live  local"  spots  within 
the  reach  of  almost  everyone. 

Scheduling  to  reach  selected  audiences  is  much  easier  too.  Commercials  can  be  pre-recorded  at  the 
convenience  of  both  station  and  advertiser,  then  run  in  any  availability,  anytime. 

Opening  new  retail  markets  and  expanding  income  potentials  for  stations  are  just  two  of  many  benefits  of 
Videotape  Recording.  Write  today  for  the  complete  story.  Learn  too  how  easy  it  is  to  acquire  a  VR-1000 
through  Ampex  purchase  or  leasing  plans. 

CONVERTS  TO  COLOR  ANYTIME  •  LIVE  QUALITY  •  IMMEDIATE  PLAYBACK  •  PRACTICAL  EDITING  •  TAPES  INTERCHANGEABLE  •  TAPES  ERASABLE,  REUSABLE  •  LOWEST  OVERALL  COST 


850    CHARTER    STREET,   REDWOOD    CITY,  CALIFORNIA 

Offices  in  Principal  Cities 


Ampex 


CORPORATION 


professional 
products  division 


*TM    AMPEX  CORP. 


Page  62   •    December  15,  1958 


Broadcasting 


PROGRAM  SERVICES 


RADIO  ASKS  COURT  EDICT  ON  ASCAP 


Members  of  the  All-Industry  Radio  Music 
License  Committee  voted  unanimously  last 
Thursday  (Dec.  11)  to  go  to  court  for  "rea- 
sonable fees"  for  ASCAP  music  licenses  for 
radio  stations. 

The  move  had  been  anticipated  since  the 
committee's  negotiations  with  ASCAP  were 
broken  off  when  both  sides  agreed  Dec.  3 
that  they  were  "hopelessly  apart"  and 
further  discussions  would  serve  "no  useful 
purpose"  [Lead  Story,  Dec.  8]. 

The  committee  authorized  Emanuel  Dan- 
nett,  its  counsel,  to  send  letters  immediate- 
ly to  the  approximately  640  stations  con- 
tributing to  the  committee's  support,  advis- 
ing them  what  steps  they  must  take  to  assure 
themselves  of  the  right  to  continue  using 
ASCAP  music  after  current  licenses  expire 
Dec.  31.  This  letter  was  expected  to  go 
into  the  mails  over  the  weekend.  Another 
letter  was  slated  to  go  to  all  other  radio 
stations  early  this  week. 

Under  the  ASCAP  consent  decree  as 
amended  in  1950,  any  station  applying  to 
ASCAP  for  a  license  may  continue  using 
ASCAP  music  while  rates  are  being  de- 
termined. ASCAP  must  respond  to  this  ap- 
plication by  offering  terms.  The  station  may 
accept  the  terms  or,  if  it  considers  them  un- 
reasonable, negotiate  for  better  ones.  If 
agreement  is  not  reached  within  60  days 
the  station  may  then  ask  the  U.  S.  District 
Court  for  the  Southern  District  of  New 
York  to  fix  reasonable  fees  in  a  rate  pro- 
ceeding. 

Issued  by  Robert  T.  Mason  of  WMRN 
Marion,  Ohio,  chairman  of  the  all-industry 
group,  the  announcement  of  last  week's  de- 
cision said  that  efforts  to  work  out  "an 
equitable  formula"  for  the  use  of  ASCAP 
music  had  been  met  by  refusal  by  ASCAP 
"to  make  any  concession  to  the  radio  indus- 
try. As  a  consequence,  members  of  the 
committee  were  of  the  opinion  that  they  had 
no  recourse  other  than  to  bring  a  court 
proceeding  to  have  fees  fixed." 

He  said  the  stations  represented  by  in- 
dividual members  of  the  committee  voted 
unanimously  to  go  to  court. 

Committee  members  present  at  last  week's 
meeting  were  Chairman  Mason;  George  W. 
Armstrong,  WHB  Kansas  City,  KOMA 
Oklahoma  City,  WTIX  New  Orleans, 
WQAM  Miami  and  WDGY  Minneapolis; 
Cy  N.  Bahakel,  WRIS  Roanoke,  and 
WWOD  Lynchburg,  Va.,  WKOX  Kosciusko 
and  WABG  Greenwood,  Miss.,  WKIN 
Kingsport,  Tenn.,  and  WLBJ  Bowling 
Green,  Ky.;  Richard  D.  Buckley,  WNEW 
New  York  and  WHK  Cleveland;  Herbert 
E.  Evans,  WGAR  Cleveland  and  WRFD 


PLOWING  NEW  FIELD 

Ampex'  new  mobile  videotaping 
unit  will  get  its  first  commercial  work- 
out Jan.  29  in  Yuma,  Ariz.,  when  it 
will  be  used  to  pre-tape  Ford  tractors 
at  work  for  a  closed-circuit  program 
which  NBC-TV  will  put  on  Feb.  3 
for  Ford's  Tractor  &  Implement  Div. 


Worthington,  Ohio,  WTTM  Trenton, 
WMMN  Fairmont,  W.  Va.,  and  WNAX 
Yankton,  S.  D.;  Bert  Ferguson,  WDIA 
Memphis;  J.  Wallen  Jensen,  KSL  Salt  Lake 
City;  Herbert  Krueger,  WTAG  Worcester, 
Mass.;  William  S.  Morgan  Jr.,  KLIF  Dallas, 
KILT  Houston,  KTSA  San  Antonio,  KEEL 
Shreveport,  and  WAKY  Louisville;  Elliott 
M.  Sanger,  WQXR  New  York;  Calvin  J. 
Smith,  KFAC  Los  Angeles;  Sherwood  J. 
Tarlow,  WHIL  Boston  and  WARE  Ware, 
Mass.,  WHYE  Roanoke,  Va.,  WWOK 
Charlotte,  N.  C,  WLOB  Portland,  Me.,  and 
WJBW  New  Orleans;  and  Jack  S.  Younts, 
WEEB  Southern  Pines,  N.  C.  Mr.  Dan- 
nett,  as  counsel,  and  his  partner,  William 
W.  Golub,  also  participated. 

Barring  new  overtures  by  ASCAP,  com- 
mittee authorities  anticipated  no  further 
meeting  of  the  group  until  early  1959,  when 
preparations  will  be  started  for  negotiation 
of  new  radio  music  license  contracts  with 
BMI.  Current  BMI  contracts  expire  in 
March. 

International  Transmissions  Inc. 
Providing  European  Coverage 

A  new  "voiced"  radio  news  service,  In- 
ternational Transmissions  Inc.,  New  York, 
began  operations  last  week,  providing  cov- 
erage of  European  news  developments. 

Sumner  Glimcher,  president  of  the  new 
organization,  said  service  has  begun  to 
WMCA  New  York;  WIP  Philadelphia; 
KOIA  Des  Moines,  Iowa;  WOHO  Toledo 
and  WHOT  Campbell,  both  Ohio.  Initially, 
the  service  covers  five  one-minute  news  re- 
ports on  Monday  and  Thursday  only,  but 
plans  are  to  expand  to  daily  coverage. 

The  reports  will  be  received  by  radio  re- 
lay from  free  lance  correspondents  in  Ber- 
lin, Munich,  Paris,  Rome,  Bonn,  Geneva, 
Athens,  Stockholm  and  London;  taped  in 
New  York,  and  then  relayed  to  client  sta- 
tions. International  Transmissions  is  at  480 
Lexington  Ave.,  New  York,  N.Y.,  Tele- 
phone: Yukon  6-5706. 

BMI's  Wall  Dies  After  Stroke 

Charles  A.  Wall,  59,  vice  president  and 
treasurer   of   Broadcast   Music   Inc.  and 
president  of  Associated  Music  Publishers, 
BMI  subsidiary,  died 
fttSSjj^Nfk,  in   New   York  last 

Monday    (Dec.  8) 
after  a  stroke.  He 
joined  BMI  in  1947 
and  took  the  AMP 
post  in  1952.  From 
1928  until  1941  Mr. 
Wall  was  with  NBC 
as  budget  officer  in 
the    treasurer's  de- 
partment and  busi- 
ness manager  of  pro- 
g  r  a  m  department. 
He  served  in  the  Army  during  World  War 
11,  returning  to  NBC  as  vice  president  in 
charge  of  finance  in  1945.  Mr.  Wall  retired 
from  the  Army  Reserve  (colonel)  earlier 
this  year.  Survivors  include  his  wife,  two 
children  and  brother. 


M  

MR.  WALL 


We  taped  the 
weekend  shows 


Mr.  Ken  James,  Program  Director 
KENS -TV,  San  Antonio 

"•We  Videotaped*  the  weekend 
shows  on  our  'Summer  Food 
Festival,'  featuring  Connie  Cook. 
Cut  down  operating  costs- 
featured  'live'  guests  who  would 
not  have  been  available  without 
Videotape! " 


Ampex 


CORPORATION 


850  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  d irision 


*TM  Ampex  Corporation 


Broadcasting 


December  15,  1958    •    Page  63 


STATIONS 

ZECKENDORF:  WJAR-AM-TV  BUYER 

•  Webb  &  Knapp,  Mullins  ready  to  expand  in  broadcasting 

•  Stevens  out  of  Providence  deal;  Sinclair  fights  sale 


Now  you  see  him,  now  you  don't. 

That  was  the  fate  last  week  of  Broadway 
producer  Roger  L.  Stevens  in  his  venture 
to  purchase  The  Outlet  Co.  and  WJAR- 
AM-TV  Providence,  R.I.  His  former  "mys- 
tery" associates  were  revealed  late  Wednes- 
day night  (Dec.  10)  in  the  sale  picture,  as 
Mr.  Stevens  faded  out. 

But  a  cloud  shadowed  the  whole  pur- 
chase as  an  Outlet  Co.  heir  started  litigation 
to  block  the  sale. 

For  reasons  they  preferred  to  keep  to 
themselves  but  apparently  purely  financial, 
Mr.  Stevens  assigned  his  interest  in  the 


ODD  MAN  OUT — A  week  previous,  Broad- 
way producer  Roger  Stevens  would  have 
been  in  the  empty  chair  with  William  Zeck- 
endorf  (r)  and  John  C.  Mullins  to  complete 
the  threesome  buying  The  Outlet  Co.  WJAR- 
AM-TV  Providence.  Last  week  he  was  gone 
leaving  only  Messrs.  Mullins  and  Zecken- 
dorf  to  talk  about  their  further  broadcast 
diversification  in  the  glass  penthouse  over- 
looking 383  Madison  Ave.,  New  York. 

nearly  $12  million  Providence  purchase  to 
real  estate  magnate  William  Zeckendorf 
whose  Webb  &  Knapp  Inc.  plans  with  John 
C.  Mullins  to  buy  up  the  outstanding  stock 
of  The  Outlet  Co.  from  several  estates  and 
individual  stockholders  for  $120  a  share 
[Broadcasting,  Dec.  8].  Webb  &  KnaDp 
and  Mr.  Mullins,  president  of  KBTV  (TV) 
Denver,  are  each  50%  owners  of  KBTV. 
The  new  purchasing  entity  in  the  Provi- 
dence purchase  is  the  91065  Corp.,  a  sub- 
sidiary of  Tv-Denver  Inc.,  the  KBTV 
licensee. 

91065  Corp.  is  described  as  "traditional 
Zeckendorf."  He  is  said  to  keep  at  hand 
various  numbered  paper  corporations 
which  can  be  ready  facilities  to  meet  any 
emergency  faced  any  time  and  anywhere 
by  Webb  &  Knapp,  self-styled  as  "the 
world's  largest  real  estate  development 
company."  Mr.  Zeckendorf  is  president  of 
Webb  &  Knapp  and  he  and  his  family  own 
35%  of  its  stock. 

The  91065  Corp.  doesn't  have  an  abso- 
lutely open  door  to  consummate  its  Provi- 
dence purchase.  To  proceed  finally,  it  will 
have  to  be  able  to  acquire  at  least  a  cumu- 
lative 70%  of  the  outstanding  stock  in  Out- 
let (55%  from  trusts  and  a  minimum  of 
15%  from  others)  and  it  will  have  to  await 


the  settlement  of  a  suit  filed  by  Joseph 
(Dody)  Sinclair,  second-generation  heir  to 
one  of  the  principal  estates,  which  seeks  to 
stop  the  trustees  from  making  the  sale. 

Mr.  Sinclair  is  station  manager  of 
WJAR-TV  and  grandson  of  the  late  Col. 
Joseph  Samuels,  who  with  his  brother,  the 
late  Leon  Samuels,  founded  The  Outlet  Co., 
Rhode  Island's  largest  department  store.  Mr. 
Sinclair  is  protesting  sale  of  the  stock  by  the 
trustees  on  the  ground  the  estate  will  be 
unnecessarily  diluted  through  the  estate  tax 
payments  which  will  be  required. 

State  Superior  Court  Judge  G.  Frederick 
Frost  on  Wednesday  denied  Mr.  Sinclair's 
petition  for  temporary  restraint  but  set  Jan. 
19  for  hearing  of  a  petition  for  formal  re- 
straint. The  cumulative  stock  acquisition 
cannot  be  completed  before  then,  it  was 
noted,  and  the  station  transfer  applications 
also  must  have  FCC  approval.  The  agree- 
ment allows  six  months  for  the  FCC  to  act. 

Whatever  the  outcome  of  the  Providence 
venture,  Messrs.  Zeckendorf  and  Mullins 
are  moving  ahead  aggressively  now  to  di- 
versify and  increase  their  broadcast  hold- 
ings (Mr.  Zeckendorf  not  personally  but 
through  Webb  &  Knapp)  to  the  full  limit 
allowed  by  the  FCC.  Mr.  Mullins  will  be  in 
charge  of  the  exploration  and  negotiations, 
not  only  for  himself  personally  but  also 
for  Webb  &  Knapp  [Closed  Circuit,  Dec. 
8]. 

"We  are  only  interested  in  big  properties," 
Mr.  Mullins  said  Thursday.  "We  are  ne- 
gotiating now  on  a  third  and  a  fourth  tv 
station,  one  of  which  would  involve  the 
purchase  of  a  large  newspaper  property 
along  with  it,"  he  added,  not  detailing  where 
or  how  soon  agreements  might  be  signed. 
He  said  he  has  been  working  on  the  Provi- 
dence purchase  for  nearly  Wz  years. 

Mr.  Mullins  said  there  is  no  timetable  for 
the  ultimate  acquisition  of  a  full  comple- 
ment of  stations  and  the  search  and  pur- 


chases would  run  probably  through  a  period 
of  up  to  three  years. 

Mr.  Zeckendorf,  asked  what  sparked  his 
interest  and  that  of  Webb  &  Knapp  in  de- 
ciding to  expand  investments  in  the  broad- 
cast field,  smiled  and  snapped,  "John  Mul- 
lins." 

Mr.  Zeckendorf  said  the  KBTV  invest- 
ment has  been  a  very  good  one  and  the  sta- 
tion is  doing  well  in  a  highly  competitive 
market.  He  has  visited  KBTV  twice.  He  and 
Webb  &  Knapp  are  responsible  for  the  huge 
redevelopment  of  the  old  Court  House 
Square  area  now  underway  in  the  center  of 
Denver.  KBTV  will  be  relocated  in  the  new 
20-story,  1,000-room  hotel  to  be  operated 
there  by  the  Hilton  chain.  Completion  is 
expected  in  1959. 

Will  Mr.  Stevens  show  up  again  in  the 
Providence  venture?  A  source  close  to  Mr. 
Stevens  (he  personally  wouldn't  explain) 
was  quite  sure  he  would,  but  not  in  connec- 
tion with  the  WJAR  properties.  A  source 
close  to  Mr.  Zeckendorf,  however,  cau- 
tioned, "It  wouldn't  be  wise"  to  speculate 
that  Mr.  Stevens  would  be  identified  with  the 
Outlet  Co.  department  store  investment. 

Mr.  Zeckendorf  explained  Mr.  Stevens' 
disappearance  from  the  original  three-way 
syndicate  in  brief  terms:  "Webb  &  Knapp 
bought  a  large  majority  portion  from  Mr. 
Stevens.  We  have  no  plans  for  The  Outlet 
Co.  It  will  be  retained." 

Broadcasters  'Plagued'  by  Bans 
On  Medium's  Coverage — Bell 

Increasing  impact  of  radio  and  tv — 150 
million  radio  sets  and  47  million  tv  sets  in 
operation — is  aggravating  the  evils  of  dis- 
crimination against  electronic  reporting,  ac^ 
cording  to  Howard  H.  Bell,  NAB  assistant 
to  the  president. 

He  told  the  Freedom  of  Information  Con- 
ference at  the  U.  of  Missouri  School  of 
Journalism  late  last  week  in  Columbia,  that 
broadcasters  are  plagued  by  bans  on  cover- 
age of  court  trials,  blocks  to  microphones 
and  cameras  at  public  hearings,  a  prohibi- 
tion in  rules  of  the  House  of  Representa- 
tives, and  barriers  to  coverage  of  some 
state  legislatures. 

A  score  of  leaders  in  the  right-to-know 


IT  STARTED  AT  BREAKFAST 


The  budding  broadcast  holdings  of 
real  estate's  legendary  William  Zecken- 
dorf and  television's  John  C.  Mullins 
had  a  casual  beginning. 

Mr.  Mullins  already  was  half-owner 
and  president  of  KBTV  (TV)  Denver 
at  the  time  (1955),  the  seed  was  planted. 
He  had  sold  KPHO-AM-TV  Phoenix  to 
Meredith  Pub.  Co.  two  years  previous, 
a  property  he  acquired  in  1949  after 
many  years  as  an  amusement  park  opera- 
tor in  Tulsa  and  Phoenix  (Mr.  Mullins 
started  Tulsan  Patti  Page  on  her  vocal 
career  in  1939  at  $20  a  week.) 

Messrs.  Mullins  and  Zeckendorf  first 
met  as  breakfast  guests  of  Denver  Post 
Editor  Palmer  Hoyt  aboard  a  train  for 
Cheyenne,  Wyo.,  "Frontier  Days"  festivi- 


ties. But  the  first  impressions  were  im- 
pressive, for  Mr.  Zeckendorf's  Webb  & 
Knapp  only  months  later  became  the 
other  50%  owner  of  KBTV,  acquring 
the  interest  of  Frank  Leu.  They  now 
modestly  hope  the  rest  will  make  indus- 
try history.  It  will  be  a  new  "view"  for 
Mr.  Zeckendorf  to  scan  from  his  $500,- 
000  two-story  glass-walled  penthouse 
office  atop  383  Madison  Ave.,  New 
York. 

Even  Mr.  Zeckendorf's  executive  sec- 
retary, Mrs.  Mary  E.  Blessington,  is  in 
broadcasting  to  a  degree.  Her  son, 
formerly  of  NBC-TV,  is  now  a  radio  ac- 
count executive  with  Branham  Co.  in 
New  York  and  her  daughter  works  for 
NAB  in  Washington. 


Page  64    •    December  15,  1958 


Broadcasting 


'ROUND  TRIP,  PLEASE ...  DECEMBER  25*" 


for  the  ASSOCIATION  OF  AMERICAN  RAILROADS 


Broadcasting 


December  15,  1958    •    Page  65 


STATIONS  CONTINUED 


CONTRASTS  in  shapes  feature  in  the  design  of  the  $288,000  Tribune-WFHR  Wis- 
consin Rapids,  Wis.,  building,  scheduled  for  occupancy  next  fall.  Studios  and  offices 
of  the  radio  station  and  offices  of  affiliate  Wisconsin  Rapids  Daily  Tribune  will  be  in 
the  round  building.  The  rectangular  construction  will  house  the  newspaper's  mechan- 
ical department.  A  three-story  building  connects  the  two.  Including  equipment,  total 
investment  at  the  South  First  Ave.  site  represents  $580,000. 


movement  took  part  in  the  Dec.  11-12  con- 
ference, directed  by  Dean  Earl  English  of 
the  school.  It  was  co-sponsored  by  the  uni- 
versity and  the  mid-Missouri  chapter  of 
Sigma  Delta  Chi. 

Murray  Snyder,  assistant  secretary  of  de- 
fense, said  military  leaders  are  deeply  con- 
cerned over  the  vast  amount  of  information 
made  available  to  the  public  and  other  na- 
tions. He  said  he  knows  of  no  important 
military  man  who  favors  censorship  in 
peacetime  but  added  that  national  security 
must  be  protected. 

Samuel  J.  Archibald,  staff  administrator 
for  the  House  Government  Information 
Subcommittee,  said  there  still  is  a  "paper 
curtain  hiding  official  actions  in  Washing- 
ton." He  anticipated  friction  between  Con- 
gress and  the  executive  branch  over  execu- 
tive claims  of  constitutional  power  to  im- 
pose secrecy.  He  said  a  bill  enacted  by  Con- 
gress last  August  sought  to  remove  any 
secrecy  authority  from  a  189-year-old  statute 
giving  department  heads  the  power  to  run 
their  offices  but  said  there  aren't  any  signs 
that  public  records  have  since  been  turned 
loose  by  bureaucrats. 

Chicago's  17  Am,  Fm  Stations 
Act  on  McGannon  Promotion  Idea 

A  kickoff  date  of  Dec.  22  has  been  set  by 
Chicago  am  and  fm  stations  for  an  aggres- 
sive institutional  "sell  radio  on  the  air"  cam- 
paign. 

The  idea  for  the  drive  stemmed  from  a 
suggestion  by  Donald  H.  McGannon,  pres- 
ident of  Westinghouse  Broadcasting  Co.,  at 
last  month's  Broadcasters  Promotion  Assn. 
convention  in  St.  Louis  [Trade  Assns.,  Nov. 
24]. 

Agreement  by  Chicago's  17  area  radio 
outlets  was  reached  at  a  meeting  held  by 
Westinghouse's  WIND  in  that  city.  Purpose 
of  the  campaign  is  to  "build  interest  in  radio 
as  a  selling  medium."  Promotion  kits  pre- 
pared by  WBC  include  air  spots,  consumer 
advertisements,  envelope  stuffers  and  basic 
radio  statistics. 

Webb  Blames  Spot  Radio  Decline 
On  Dual  Pricing,  Network  Rates 

"Bargain  basement"  prices  being  offered 
by  radio  networks  and  the  double  rate 
structure  employed  by  "so  many  stations 
throughout  the  country"  were  cited  Wednes- 
day (Dec.  10)  by  Lawrence  Webb,  managing 
director  of  the  Station  Representatives 
Assn.,  as  foremost  reasons  for  the  further 
decline  of  spot  radio  billings,  especially  in 
smaller  markets.  Mr.  Webb  reported  na- 
tional spot  radio  suffered  a  decline  in  the 
third  quarter  of  this  year  with  a  loss  of 
$1,544,000  over  the  same  period  of  1957. 

Estimated  figures  for  the  third  quarter 
totaled  $43,085,000,  compared  to  $44,629,- 
000  for  the  same  quarter  last  year.  They 
were  compiled  for  SRA  by  Price  Water- 
house  Co. 

Gross  time  sales  for  the  first  nine  months 
of  1958  were  estimated  to  total  $136,639,- 
000,  an  increase  of  4%  over  the  $131,- 
397,000  for  the  first  nine  months  of  1957. 
But  preliminary  figures  for  October  and 
November,  Mr.  Webb  said,  indicate  a 
further  decline  in  the  use  of  national  spot 

Page  66    •    December  15,  1958 


radio  advertising  and  final  figures  for  the 
entire  year  "may  run  slightly  behind  1957, 
when  total  estimated  sales  were  $183,097,- 
000." 

Mr.  Webb  said  that  until  such  time  as 
stations  establish  a  clear-cut  one-rate  policy, 
"or  at  least  a  sound  workable  policy  with 
regard  to  a  local  or  retail  rate,  radio  ad- 
vertising will  never  reach  its  maximum 
potential,  even  though  advertisers  know  it 
is  one  of  the  greatest  means  of  communica- 
tion this  country  has  ever  known." 

WIRL  Puts  Strong  Spotlight 
On  7-week  Caterpillar  Strike 

WIRL,  Peoria,  111.,  claims  part-credit  for 
breaking  the  seven-week  strike  deadlock  at 
Caterpillar  Tractor  Co.  The  strike  was 
called  Oct.  9,  and  affected  not  only  Peoria 
but  neighboring  Morton  and  Decatur,  111., 
as  well  as  York,  Pa.,  where  Caterpillar 
maintains  plants. 

WIRL  went  on  the  air  thrice  weekly  with 
hourly,  two-minute  editorials,  taking  no 
sides  but  urging  conciliation.  The  station 
broadcast  man-on-the-street  interviews  with 
spokesmen  of  both  labor  and  management, 
following  this  up  by  covering  negotiations 
in  Chicago.  Reporter  George  Barrette 
parked  outside  the  conference  suite,  deliver- 
ing 30  telephoned  reports  to  WIRL  listeners. 
Before  the  settlements,  Mr.  Barrette  (former 
executive  editor  of  the  Peoria  Journal- 
Star)  predicted  it  would  come  by  Nov.  27 
with  a  return  to  work  at  Peoria  the  follow- 
ing Monday  (Dec.  1). 

The  prediction  came  true,  and  WIRL 
says  it  scooped  competitors  by  at  least  30 
minutes  with  the  announcement  of  the 
strike's  settlement. 

KOMA  Joins  NBC  With  Splash 

Special  pickups  from  NBC  newsmen  in 
New  York,  London,  Cairo  and  Moscow 
were  piped  into  a  luncheon  meeting  staged 
in  Oklahoma  City  last  Tuesday  to  mark  the 
affiliation  of  Todd  Storz'  KOMA  Oklahoma 
City  with  NBC  Radio.  [Networks,  Dec.  1]. 
The  network's  1  p.m.  newscast,  featuring 
Morgan  Beatty,  also  originated  from  the 


luncheon,  attended  by  some  200  business, 
educational,  civic  and  social  leaders.  Mat- 
thew J.  Culligan,  executive  vice  president  in 
charge  of  NBC  Radio,  arranged  for  the 
features  and  also  was  a  principal  speaker. 

WTIG  Offers  Broadcast  Time 
For  Southern  Integration  Views 

Rep.  John  Bell  William  (D-Miss.)  Thurs- 
day (Dec.  1 1)  promised  that  WTIG  Mas- 
sillon,  Ohio,  would  be  taken  up  on  an  offer 
to  air  both  sides  of  the  integration  question. 
In  a  recent  interview  telecast  by  WDSU-TV 
New  Orleans,  Rep.  Williams  stated  that 
many  radio  and  tv  stations  are  guilty  of  using 
a  "propaganda  curtain"  to  shut  out  news 
about  the  South's  position  on  civil  rights. 

Hearing  of  the  congressman's  statement, 
Richard  J.  Scholem,  co-manager  of  WTIG. 
wrote  the  station  "has  been  active  in  editor- 
ializing for  integration,  equal  treatment  and 
human  rights  over  states'  rights."  He  said, 
however,  that  WTIG  would  be  glad  to  give 
the  other  side  of  the  controversy  "if  there 
is  any  substance  in  the  South's  present  posi- 
tion." Rep.  Williams  said  WTIG  would  be 
offered  a  series  of  programs  outlining  the 
position  of  opponents  of  the  Supreme  Court's 
1954  integration  decision. 

Music-News  Stations  Show  Badly 
In  Study  of  Housewives  for  WOR 

Another  salvo  in  the  battle  between  "music 
and  news"  and  "varied  programming"  sta- 
tions will  be  fired  this  week  when  WOR 
New  York  releases  results  of  a  special  survey 
by  The  Pulse  Inc.,  which  indicates  that 
New  York  housewives  prefer  varied  pro- 
gramming outlets  by  a  substantial  margin. 

The  study,  conducted  by  Pulse  last  March- 
April  among  1,081  housewives  in  the  17- 
county  New  York  metropolitan  area,  sought 
to  determine  both  the  listening  and  shopping 
habits  of  respondents. 

The  survey  shows  in  regard  to  shopping 
habits  that  housewives  shop  in  food  and 
grocery  stores  throughout  the  week,  rather 
than  merely  weekends;  more  than  twice  as 
many  housewives  listen  to  radio  as  read 
newspapers  prior  to  going  shopping;  varied 

Broadcasting 


programming  outlets  reach  more  house- 
wives than  music-news  stations  prior  to 
shopping. 

Copies  of  the  study  will  be  distributed  to 
key  executives  at  advertising  agencies  this 
week,  starting  today  (Dec.  15).  Other  in- 
terested organizations  may  receive  copies  by 
writing  the  WOR  Research  Dept.,  1440 
Broadway,  New  York,  N.Y. 

Stations  Strain  to  Fill  Void 
Left  by  Silenced  N.  Y.  Press 

New  York  City's  16  am,  12  fm  and  7  tv 
stations  strained  to  the  limit  last  week  to 
bring  the  news — and  the  commercials — to  a 
town  deprived  of  its  nine  daily  newspapers 
by  a  delivery  strike.  Items: 

WQXR,  owned  by  the  New  York  Times, 
had  that  newspaper's  entire  staff — including 
foreign  correspondents — turned  over  to  it 
for  radio  news,  including  reviews,  financial 
reports  and  editorials. 

WABC-TV  pre-empted  commercial  time 
to  carry  news  bulletins. 

WNEW  pressed  five  new  staffers  into 
service,  expanded  its  news  schedule  to  pres- 
ent programs  every  quarter  hour. 

WOV  distributed  a  "news  sheet"  in  Har- 
lem subway  stations,  and  broadcast  extra 
financial-business  newscasts  sponsored  by 
Bache  &  Co.,  stockbrokers. 

WLIB  recruited  over  100  "stringers"  from 
civic  organizations  to  cover  local  news,  also 
distributed  mimeographed  news  bulletins  in 
Harlem  subway  stations. 

WRCA-AM-TV  expanded  news  sched- 
ules, published  "commuters  editions"  of  bul- 
letins for  distribution  at  Grand  Central  and 
Pennsylvania  terminals  and  other  key  points 
in  mid-Manhattan.  Circulation:  150,000. 

WCBS.  in  addition  to  expanded  news  pro- 
grams, broadcast  excerpts  of  news  stories 
from  non-distributed  New  York  papers. 

WPAT  to  Carry  'Daily  News' 

The  New  York  Daily  News,  deprived  of 
a  radio  outlet  when  WNEW  New  York 
announced  it  would  sever  their  17-year  as- 
sociation Dec.  31  [Stations,  Nov.  17],  has 
connected  with  a  new  station.  Effective  Jan. 
1,  the  paper's  News  Around  the  Clock  pro- 
grams will  be  heard  on  WPAT  Paterson, 
N.J. 


CAROLERS  AT  YOUR  DOOR? 

Are  they  legitimate  solicitors  or  not?  You  want  to  be  sure. 

If  a  Seventh-day  Adventist  solicitor  calls  at  your  home  this  Christmas 
season  you  can  be  sure  that  he  represents  a  sound,  accepted  program  of 
public  service: 

1 1  The  INGATHERING  work,  or  world  missions  appeal,  in  which  he  is 
engaged  has  a  55-year  record  of  community  support  throughout  the  nation. 

2.  He  is  an  unpaid  volunteer  worker. 

3,  Your  contributions  do  not  go  to  the  support  of  his  local  church  but 
help  speed  humanitarian  and  educational  work  around  the  world. 

4_  His  denomination  last  year  performed  welfare  services  worth  more  than 
$24,000,000,  yet  received  less  than  one-fifth  of  this  in  public  contributions. 

5.  He,  himself,  gives  generously,  more  than  10%,  perhaps  20%  of  his 
income. 

6#  He,  and  we,  wish  you  personal  happiness,  not  only  for  this  season 
but  also  for  an  eternity  to  come! 

For  a  complimentary  copy  of  this  year's  INGATHERING  brochure, 
describing  the  program  in  detail,  write: 

Seventh-day  Adventist 

Information  Services 
+  

WORLD  HEADQUARTERS:  NEW  YORK  OFFICE: 

Washington  12,  D.  C.  227  W.  46fh  Street 

RAndolph  3-0800    •    H.  B.  Weeks  JUdson  6-2336    •    Helen  F.  Smith 


SONG  HITCH 

"Beep  Beep,"  No.  2  on  the  song  hit 
lists,  last  week  provided  WIBG  Phila- 
delphia with  a  promotion-contest  that 
a  local  advertiser  was  only  too  happy 
to  underwrite.  Lyrics  of  the  song  tell 
the  maddening  effect  of  the  Rambler's 
horn  behind  a  Cadillac  that  tries  to  ac- 
celerate away.  WIBG  announced  sev- 
eral times  a  day  that  phone  calls  would 
be  placed  at  undisclosed  times  and,  if 
the  person  called  started  the  conversa- 
tion with  "Beep  Beep,"  a  Nash  Ram- 
bler would  be  awarded.  The  custom- 
tailored  sponsor  for  this  caper  was 
Thorton  -  Fuller  Metro  Rambler  of 
Philadelphia. 


United  Press  International  news  produces! 

■Li, 


Broadcasting 


December  15,  1958    •    Page  67 


STATIONS  CONTINUED 


CHANGING  HANDS 


TRACK  RECORD  ON   STATION   SALES,  APPROVAL 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  Also  see  For 
the  Record,  page  82. 


KLYN  AMARILLO,  TEX.  •  Sold  by  Lee 
Nichols  and  Boyd  Whitney  to  Giles  E. 
Miller  and  J.  G.  Schatz  of  Chicago  (owners 
of  KOKE  Austin,  Tex.)  for  $147,000.  The 
sale  was  handled  by  Hamilton,  Stubblefield, 
Twining  &  Assoc.  Inc.  KLYN  is  on  940  kc 
with  1  kw,  directional  antenna  same  pat- 
tern day  and  night. 

KDRO-TV  SEDALIA,  MO.  •  Sold  to  Cook 
Paint  and  Varnish  Co.  (Lathrop  G.  Back- 
strom,  president)  by  Milton  J.  Hinlein,  77%, 
and  others  for  $50,000  (in  addition  to  pre- 
vious loan  of  approximately  $50,000).  Cook 
Paint  and  Varnish  owns  KMBC-AM-TV 
Kansas  City,  Mo.,  and  KFRM  Concordia, 
Kan.  KDRO-TV  is  on  ch.  6  and  is  affiliated 
with  ABC-TV. 

WRON  RONCEVERTE,  W.  VA.  •  84.1% 
interest  sold  by  Charles  E.  Springer  to  James 
E.  and  Betty  Ann  Venable  for  $63,150. 
The  Venables  are  from  Columbus,  Ohio. 
Mrs.  Venable  was  a  tv  personality  in  both 
Columbus  and  Dayton,  Ohio.  The  sale  was 
handled  by  Blackburn  &  Co.  WRON  is  on 
1400  kc  with  250  w. 


WEBC  DULUTH,  MINN.  •  Sold  to  WEBC 
Inc.  (President  George  H.  Clinton  has  in- 
terest in  WTMA-AM-FM  Charleston,  S.  C.) 
by  Head  of  the  Lakes  Broadcasting  Co.  for 
$250,000.  WEBC  is  on  560  kc  with  5  kw, 
directional  antenna  different  pattern  day 
and  night  and  is  affiliated  with  NBC. 

WABR  WINTER  PARK,  FLA.  •  Sold  to 
Contemporary  Broadcasting  Co.  (J.  Edward 
Edwards,  president)  by  Orange  County 
Broadcasters  Inc.  for  $225,000.  WABR  is 
on  1440  kc  with  5  kw,  day. 

WKIX-AM-FM  RALEIGH,  N.  C.  •  Sold 
to  WKIX  Broadcasting  Co.  (Ralph  C.  Price, 
president)  for  $215,000  by  Ted  Oberf elder 
Broadcasting  Co.  This  grant  is  subject  to 
the  condition  that  James  M.  Stephenson 
dispose  of  his  interest  in  WFVG  Fuquay 
Springs,  N.  C,  prior  to  the  consummation 
of  the  assignment  of  licenses.  WKIX  is  on 
850  kc  with  10  kw,  day,  5  kw,  night,  direc- 
tional antenna  night.  WKIX-FM  is  on  96.1 
mc  with  29.5  kw.  The  stations  are  affiliated 
with  ABC  and  MBS. 

WSJM  ST.  JOSEPH,  MICH.  •  Sold  to 
WSJM  Inc.  (William  E.  Walker,  president) 
by  Lake  Broadcasters  Inc.  for  $152,319. 


PACIFIC  NORTHWEST 

Booming  market— great  radio  area.  Has 
CP  for  5Kw  to  extend  present  wide  cover- 
age. Top-rated  station.  Easy  eight  year 
payout  out  of  earnings,  with  substantial 
profit  left.  Down  payment  can  be  negoti- 
ated. 

FLORIDA 

Powerful  daytimer  in  major  market,  show- 
ing some  profit  and  steady  improvement. 
An  ideal  opportunity  for  owner-operator. 
$50,000  cash  and  reasonable  terms. 

FAR  WEST 

Prosperous,  well  known  market.  Fulltime 
operation.  Has  shown  excellent  profit  each 
year — current  fiscal  year  at  all  time  high. 
25%  down,  balance  over  5  years. 


NEGOTIATIONS 


FINANCING 


$92,000 


$170,000 


$185,000 


APPRAISALS 


^LacktoiMm  &  Grnipxzrii/ 


RADIO  -  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Silrick 
Washington  Building 
Sterling  3-4341 


MIDWEST  OFFICE 

H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Chicago,  Illinois 
Financial  6-6460 


SOUTHERN  OFFICE 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-1576 


WEST  COAST  OFFICE 

Colin  M.  Selph 
California   Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


Page  68 


December  15,  1958 


This  grant  is  subject  to  the  condition  that 
Benedict  F.  Hovel  divest  himself  of  interest 
in  WHBL  Sheboygan,  Wis.,  within  90  days 
after  consummation  of  the  WSJM  assign- 
ment of  license.  Besides  WHBL,  interests  in 
which  the  WSJM  assignee  stockholders  are 
involved,  either  singly  or  collectively,  in- 
clude: WBEV  Beaver  Dam,  WSHE  She- 
boygan, WMAM-WMBV-TV  Marinette. 
WKOW-AM-TV  Madison,  all  Wisconsin; 
KCLN  Clinton,  Iowa,  and  WONN  Lake- 
land, Fla.  WSJM  is  on  1400  kc  with  250  w. 

Triangle  Pays  $3  Million 
For  KFRE-AM-TV,  KRFM  (FM) 

Application  for  the  $3  million  purchase 
of  KFRE-AM-TV  and  KRFM  (FM) 
Fresno,  Calif.,  by  the  $66  million  Triangle 
Publications  Inc.  organization  was  filed  last 
week  with  the  FCC. 

Purchase  of  the  Fresno  CBS  affiliated  out- 
lets by  the  Philadelphia  publishing-broad- 
casting company  was  announced  last  month 
[Changing  Hands,  Nov.  24]. 

Triangle  balance  sheet  as  of  Sept.  7 
showed  total  assets  of  $66,554,120,  with 
current  assets  amounting  to  $27,018,208. 
Current  liabilities  amounted  to  $17,  144,761; 
loans  and  other  long  term  obligations,  $9,- 
069,667;  deferred  income,  $4,769,560,  and 
capital  and  surplus,  $35,570,132.  Net  in- 
come of  Triangle  after  federal  income  taxes 
for  the  years  1956  and  1957  was  in  excess 
of  $2  million,  the  application  showed.  Tri- 
angle is  principally  owned  by  W.  H.  Annen- 
berg  and  family,  and  publishes  the  Phila- 
delphia Inquirer,  Tv  Guide,  and  other  pub- 
lications, and  owns  WFIL-AM-FM-TV 
Philadelphia,  WNHC-AM-FM-TV  New 
Haven,  Conn.;  WFBG-AM-TV  Altoona. 
Pa.;  WLRB-TV  Lebanon,  Pa.;  WNBF-AM- 
FM-TV  Binghamton,  N.Y.  Last  month  Tri- 
angle purchased  Television  Digest  and  Tv 
Factbook,  Washington  trade  newsletter. 

Present  owners  of  KFRE  stations  said 
they  were  selling  because  of  "years  of  frus- 
tration and  uncertainty  caused  by  pro- 
tracted litigation  .  .  ."  Fresno  is  under  con- 
sideration for  deintermixture,  with  the  pos- 
sibility that  KFRE's  ch.  12  will  be  moved 
to  Bakersfield.  Paul  R.  Bartlett  is  the  prin- 
cipal owner  of  KFRE. 

Stations'  balance  sheet  as  of  Oct.  31 
showed  total  assets  of  $792,562,  with  cur- 
rent assets  at  $379,017.  Current  liabilities 
amounted  to  $228,283;  long  term  notes, 
$66,958;  surplus,  $400,061,  and  capital 
stock,  $97,260.  Estimated  replacement 
value  of  KFRE  land,  buildings  and  equip- 
ment was  $1,295,000. 

The  application  indicated  that  the  $3  mil- 
lion purchase  price  will  be  paid  $870,000 
in  cash  at  closing,  with  5Vi  %  yearly  notes 
of  $426,000  to  be  paid  annually  for  five 
years. 

STATION  SHORT 
KTTV  (TV)  Los  Angeles  has  increased  one- 
minute  rate  for  class  AA  time  (7-11  p.m.) 
from  $600  to  $700,  effective  Dec.  1,  first 
time  in  three  years  rate  has  been  changed. 
New  rate  included  in  KTTV's  rate  card 
#11,  which  also  establishes  three  rate  clas- 
sifications, one  for  one-time  flat  rate,  others 
for  discount  patterns  for  numbers  of  an- 
nouncements up  to  30  per  week. 

Broadcasting 


MANUFACTURING 

Set  Production,  Sales 
Off  for  October,!  Year 

Production  and  sales  of  radio  and  tv  sets 
in  October  are  running  below  figures  for 
October  1957,  with  10-month  figures  fol- 
lowing a  similar  trend  for  the  year,  accord- 
ing to  Electronic  Industries  Assn. 

Manufacturers  produced  495,617  tv  sets 
in  October  and  4,067,806  in  the  first  10 
months  of  1958  compared  to  661,994  and 
5,251,158  in  the  respective  1957  periods. 
Uhf  output  totaled  42,171  sets  in  October 
and  353,980  for  10  months  of  1958  com- 
pared to  83,372  and  669,277  in  the  same 

1957  periods. 

The  factories  turned  out  1,305,857  radios 
in  October  and  9,489,544  in  the  first  10 
months  of  1958  compared  to  1,569,180 
and  11,945,534  in  the  same  1957  periods. 
Fm  output  totaled  59,586  sets  in  October 
and  235,647  since  July  when  fm  data  were 
resumed  by  EIA.  Output  of  auto  radios 
totaled  296,067  in  October  and  2,679,618 
in  the  10  months  of  1958  compared  to  522,- 
746  and  4,362,091  in  the  1957  periods. 

Retail  sales  of  tv  sets  totaled  523,440 
in  October  and  3,991,530  in  10  months  of 

1958  compared  to  577,589  and  5,024,670 
in  the  same  1957  periods.  Retail  sales  of 
radio  sets  totaled  743,368  in  October  and 
5,647,044  in  the  10  months  of  1958  com- 
pared to  923,849  and  6,764,221  in  the  com- 
parable 1957  periods.  Auto  radios  move 
directly  to  auto  factories. 

Tv  and  radio  set  production  figures  dur- 
ing October  and  the  first  10  months  of 
1958  follow: 


Jan. 

Feb. 

March 

April 

May 

June 

July 

Aug. 

Sept. 

Oct. 

TOTAL 


RCA  to  Show  Color  Microwave 

Live  color  demonstration  of  new  micro- 
wave system  developed  by  RCA  to  be  held 
Thursday  (Dec.  1 1)  in  Camden,  N.J.  Broad- 
cast engineers  and  community  antenna 
people  will  attend  showing  of  simulated 
240-mile  multiple-hop  system  claiming  no 
deterioration  of  picture.  Application:  for 
community  tv  antenna  systems,  for  broad- 
casters in  multiple-station  markets  and  pos- 
sibly to  permit  stations  not  now  receiving 
color  off  network  to  do  so. 

Boost  Seen  in  Tv  Set  Sales 

"'Sharp  improvement  in  tv  set  sales  in 
1959"  is  predicted  by  the  "value  line"  invest- 
ment survey  of  Arnold  Bernhard  &  Co., 
New  York,  published  this  month.  It  is 
cited  among  several  factors  which  will  make 
electric  equipment  companies  a  top  growth 
group  next  year.  The  study  notes  tv  set  in- 
ventories are  approaching  a  seven-year  low 
and  one-fourth  of  sets  now  in  homes  are 
more  than  five  years  old.  The  firm  forecasts 
a  color  set  spurt  in  a  few  years,  jumping 
from  a  production  estimate  of  250.000  units 

Broadcasting 


Auto 

Total 

Television 

Radio 

Radio 

433,983 

349,679 

1,026,527 

370,413 

268,445 

876,891 

416,903 

234,911 

931,341 

302,559 

190,435 

697,307 

266,982 

185,616 

654,803 

377,090 

235,433 

774,424 

274,999 

18S.379 

621,541 

507,526 

242,915 

1,028,852 

621,734 

489,738 

1,567,135 

495,617 

296,067 

1,305,857 

4,067,806 

2,679,618 

9,489,544 

in  1959  to  4.2  million  annually  in  the  period 
1962-64.  The  "most  promising"  stock  label 
is  affixed  to  Admiral,  Emerson,  Philco  and 
Raytheon  "and  for  more  conservative  port- 
folios, RCA." 

Manufacturers  Honor  McDonald 
With  Memorial  Lab  in  Chicago 

A  memorial  lab  has  been  established  at 
the  U.  of  Chicago  Medical  Center  in  honor 
of  the  late  Comdr.  Eugene  F.  McDonald 
Jr.,  founder-president  of  Zenith  Radio 
Corp.,  who  died  last  May  15. 

The  lab,  which  will  be  devoted  to  ex- 
panded use  of  "exfoliative  cytology"  tech- 
niques for  cancer  detection,  has  been  fi- 
nanced by  members  of  the  radio-tv  manu- 
facturing industry.  The  memorial  reportedly 
was  suggested  by  Paul  Galvin,  board  chair- 
man of  Motorola  Inc.,  and  the  appeal  was 
signed  by  Powell  Crosley  Jr.,  radio  pioneer 
and  former  president  of  Crosley  Radio 
Corp.  Its  formation  was  announced  Thurs- 
day by  Dr.  Lowell  T.  Coggeshall,  dean  of 
the  U.  of  Chicago's  biological  sciences  di- 
vision. 

Contributions  reached  approximately 
$155,000  by  last  week  and  are  still  being 
received  by  the  school.  The  memorial  was 
established  because  of  Comdr.  McDonald's 
interest  in  cancer  research. 

High-Fi  Market  to  Peak 
Next  Year,  Silber  Forecasts 

George  Silber,  president  of  the  Institute 
of  High  Fidelity  Manufacturers,  has  pre- 
dicted that  makers  of  components  high 
fidelity  equipment  for  the  home  will  enjoy 
a  record  year  in  1959.  "Perfection  of  stereo- 
phonic sound  reproduction  and  dramatic  ad- 
vances in  stereo  broadcasting"  will  bring  in- 
dustrv  retail  volume  to  about  $300  million, 
Mr.  Silber  said,  adding  this  would  be  an  in- 
crease of  15%  over  1958  sales  of  $260  mil- 
lion. 

Total  retail  sales  in  1950,  the  year  in 
which  the  component  high  fidelity  industry 
"actually  started,"  amounted  to  $12  million. 
Volume  increased  to  $27.5  million  in  1951; 
$47  million  in  1952;  $73  million  in  1953; 
$96  million  in  1954;  $121  million  in  1955; 
$163  million  in  1956;  and  $225  million  in 
1957,  Mr.  Silber  reported. 

4-Way  Fm  Antenna  From  Britain 

Manufacture  and  installation  of  a  new 
transmitter  and  antenna  capable  of  beaming 
four  different  fm  programs  simultaneously 
has  been  announced  by  Standard  Telephones 
&  Cables  Ltd.,  Great  Britain,  affiliate  of  In- 
ternational Telephone  &  Telegraph  Corp.  In- 
stalled at  Sandale,  the  equipment  (used  by 
BBC)  is  believed  the  only  one  transmitting 
four  fm  programs  at  different  frequencies 
from  one  antenna.  Several  U.  S.  stations 
share  a  single  antenna  for  beaming  two  fm 
programs  simultaneously. 

MANUFACTURING  SHORTS 

Harman-Kardon,  Westbury,  N.  Y.,  an- 
nounces that  new  am-fm  tuner,  designed  as 
completely-integrated  multiplex  receiver, 
will  be  delivered  to  dealers  this  month.  Unit, 
model  T250,  provides  built-in  signal,  power 
supply  and  space  within  chassis  to  accommo- 


f  EXPLODING 

THE 
'BUBBLE  GUM 
k  MYTH" 


"Color  Radio"  sells  more  than 
bubble  gum.  Pulse  rates  KFWB 
#1  in  Los  Angeles . . .  and  proves 
that  four  out  of  five  KFWB 
listeners  are  adults.  We're  #1 
in  Hooper,  too! 


6419  Hollywood  Blvd.,  Hollywood  28  /  HO  3-5151 

ROBERT  M.  PURCELL,  President  and  Gen.  Manager 
MILTON  H.  KLEIN,  Sales  Manager 
Represented  nationally  by  JOHN  BLAIR  (  CO. 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


December  15,  1958   •   Page  69 


MANUFACTURING  continued 


date  and  operate  Harman-Kardon  MA  250 
Multiplex  Adapter.  H-K  sales  manager 
Murray  Rosenberg  said  last  week  that  T250 
("The  Ode")  has  "uniquely  low  distortion, 
superior  impulse  noise  rejection  plus  uni- 
form limiting  and  output  at  all  signals." 

Lewis  &  Kaufman  Ltd.,  Los  Gatos,  Calif., 
has  been  re-activated  as  subsidiary  corpora- 
tion of  Monogram  Precision  Industries  Inc. 
Named  president  of  L&K  is  Robert  A. 
Lehman,  formerly  executive  v. p.  and  general 
manager  of.  American  Electronics  Inc., 
L.  A.  Clark  E.  Coffee,  formerly  produc- 
tion manager  and  assistant  general  mana- 
ger of  Dalmotor  Co.,  Santa  Clara,  Calif., 
named  general  manager  of  L&K. 

Todd  Co.  Div.,  Burroughs  Corp.,  Rochester, 
N.  Y.,  announces  availability  of  free  check 
analysis  service  for  radio  and  tv  industry 
to  help  its  members  re-design  their  checks 
for  electronic  bank  bookkeeping.  Service 
will  be  provided  by  firm's  Check  Analysis 
&  Design  Department,  created  to  assist  in 
re-designing  checks  to  meet  needs  of  new 
electronic  bookkeeping  equipment  installed 
in  banks.  Companies  should  send  sample 
check  to  Check  Analysis  &  Design  Dept., 
Todd  Co.  Div.,  Burroughs  Corp.,  P.  O.  Box 
910,  Rochester  3,  N.  Y. 

RCA  Electron  Tube  Div.,  Harrison,  N.  L, 
reports  new  multiple-function  tube  testing 
machine,  capable  of  testing  up  to  2,500 
electron  tubes  an  hour.  Each  machine — 
there  are  four  in  Harrison,  Cincinnati  and 
Indianapolis  RCA  plants — is  capable  of  per- 
forming up  to  15  individual  tests  on  more 
than  40  miniature  receiving  tubes  a  minute. 
Machine  is  semi-automatic. 

Ling  Systems  Inc.,  North  Hollywood,  Calif., 
announces  availability  of  Intercity  Micro- 
wave System,  giving  tv  stations  in  areas 
where  common  carrier  facilities  are  not 
available  access  to  national  network  pro- 
gramming. Fully  rack-mounted,  high  power 
system  operates  in  frequency  range  of  6-7 
kmc,  with  transmitter  and  receiver  diplexed 
into  common  antenna.  Ling  MVT  System 
meets  all  FCC  requirements  of  monochrome 
and  NTSC  color  transmission. 

Ampex  Corp.,  Redwood  City,  Calif.,  an- 
nounces shipment  of  videotape  recorders  to 
WTTG  (TV)  Washington;  WGAL-TV  Lan- 
caster, Pa.;  WRGB  (TV)  Schenectady, 
N.  Y.;  Sakata  Shokai,  Kobe,  Japan;  Scottish 
Tv  Ltd.,  Glasgow,  Scotland;  Southern  Tv 
Ltd.,  Southampton,  Eng.;  ABC  Tv  Ltd., 
London;  Associated  Tv  Ltd.,  London;  Rank 
Cintel,  London;  Cadena  Television  del 
Norte,  S.  A.,  Monterrey,  Mexico;  Television 
de  Chihuahua,  S.  A.,  Chihuahua,  Mexico, 
and  Tyne  Tees  Tv  Ltd.,  London. 

RCA  reports  shipment  of  6-kw  transmitter 
to  WNBQ  (TV)  Chicago. 

Panoramic  Radio  Products  Inc.,  Mount 
Vernon,  N.  Y.,  reports  incorporation  into 
one  package  equipment  needed  to  set  up, 
adjust,  monitor  and  trouble-shoot  ssb  and 
am  transmissions.  Unit,  called  SSB-3,  oc- 
cupies only  \9Vz"  of  panel  height.  Techni- 
cal bulletin,  price,  available  from  Panoramic 
Radio  Products  Inc.,  514  S.  Fulton  Ave., 
Mount  Vernon,  N.  Y. 


Andrew  Corp.,  Chicago,  announces  Cata- 
log No.  22  covering  antennas,  antenna  sys- 
tems and  transmission  line  products.  De- 
signed as  96-page  product  and  facility  book, 
it  also  includes  special  16-page  section  on 
general  systems  engineering  information. 
Catalog  is  available  from  Andrew  Corp., 
363  E.  75th  St.,  Chicago  19,  111. 

Sylvania  Electric  Products  Inc.,  Waltham, 
Mass.,  electronics  systems  division,  an- 
nounces establishment  of  field  engineering 
organization,  providing  field  engineering, 
training,   installation,   repair   and  mainte- 


A  New  York  manufacturing  firm  has 
come  up  with  a  system  it  says  is  destined 
to  "revolutionize"  television.  Called 
"Scanoscope"  and  devised  by  Grimson 
Color  Inc.,  the  system  converts  an  or- 
dinary tv  picture  image  of  wide-screen 
proportions  by  "squeezing"  the  tradi- 
tional image  (4:3  ratio)  onto  a  wider  field 
of  vision  (7:3  ratio). 

Though  it  would  face  an  impressive 
number  of  obstacles  before  being  ap- 
plied to  commercial  tv  under  present 
standards,  its  developers  are  hopeful  that 
"Scanoscope"  holds  the  answer  to  an 
old  problem  faced  by  all  set  manufactur- 
ers: how  best  to  increase  the  replacement 
market.  Furthermore,  they  say  that 
should  "Scanoscope"  find  eventual  ac- 
ceptance, tv  producers  of  such  events 
as  sports  matches  and  theatrical  ex- 
travaganzas— both  of  which  are  played 
out  horizontally — will  have  an  easier 
time  of  it. 

Borrowing  a  leaf  from  the  Cinema- 
scope patent  holders,  Grimson  engineers 
intend  "shooting"  a  7x3  proportioned 
scene  via  their  "Scanoscope"  lens,  which 
imparts  a  2:1  optical  squeeze  to  the 
image.  The  resulting  7x6  image  then 
passes  through  a  standard  camera  lens 
onto  the  pick-up  vidicon  and  from  there 
— in  accordance  with  ELA  standards — 


nance  for  its  customers.  Named  head  is 
Charles  G.  Kunz,  formerly  with  Sylvania*s 
west  coast  operations. 

Houston  Fearless  Corp.,  L.  A.,  announces 
distribution  of  Eclair  Camerette  magnetic 
sound-on-film  16/35  mm  motion  picture 
camera.  Double  system  unit  is  contained  in 
compact,  light-weight  magnesium  blimp. 
Total  weight  of  camera  and  sound  recorder 
in  blimp  is  about  100  lbs.  Dimisions  are 
24"  x  15"  x  17"  high.  Distributed  by 
Houston  Fearless  Corp.,  11807  W.  Olympic 
Blvd.,  Los  Angeles  64,  Calif. 


to  the  monitor.  There,  an  "unsqueezing 
device"  expands  the  7x6  image  back  to 
the  original  7x3  scene  where  it  is  viewed 
on  the  face  of  the  cathode  ray  tube, 
masked  to  handle  the  new  wide  aspect 
ratio  [see  schematic  above].  Thus,  by 
cutting  back  the  standard  21-inch  tube 
to  19x8V6  inch  demensions,  Grimson  has 
come  up  with  wide-screen  tv. 

Though  it  sounds  simple,  it  isn"t. 
Grimson  engineers  know  that  they  are 
facing  "a  massive  selling  job,"  but  hope, 
at  least,  to  get  one  foot  in  the  door  by- 
limiting  "Scanoscope"  applications  to 
closed  circuit  tv.  Grimson's  first  public 
demonstration  is  currently  being  staged 
on  the  sidewalks  of  Manhattan's  34th 
St.  shopping  district,  where  Grimson  has 
set  up — in  the  store  window  of  L.  B. 
Spears — its  full  rig,  hoping  to  entice 
passers-by  into  the  store  by  showing  them 
the  layout  inside — via  wide-screen  tv. 
Next,  it  intends  to  "sell"  its  widescreen 
process  to  industrial  firms  using  closed 
circuit  tv  for  sales  conferences.  Later, 
it  hopes  to  convince  military  leaders  that 
"Scanoscope"  used  in  the  field — will  give 
their  battlefield  tv  a  wider  range  of  vision 
than  is  now  possible.  By  this  roundabout 
way,  the  manufacturers  of  "Scanoscope" 
think  they'll  arouse  the  commercial  tv 
industry.  But  they  admit  success  is  still 
"a  long  way  off." 


GRIMSON  WIDENS  THE  OPEN  SPACES  FOR  TV 


Page  70    •  .  December  15,  1958 


Broadcasting 


NETWORKS 


WSAN,  KTUL  PULLING  OUT  OF  CBS 


CBS  Radio  lost  its  second  affiliate  as  a 
result  of  its  new  Program  Consolidation 
Plan  last  week  as  WSAN  Allentown,  Pa., 
served  cancelation  notice  and  signed  with 
NBC  Radio. 

The  CBS  network  also  lost  a  25-year 
member  of  its  family,  KTUL  Tulsa,  but 
station  officials  attributed  their  disaffiliation 
not  to  PCP,  though  they,  too,  called  that 
"totally  unacceptable,"  but  to  dissatisfaction 
with  programming  generally,  including  that 
of  other  networks. 

CBS  officials  acknowledged  that  WSAN 
had  cancelled  in  dissatisfaction  over  terms 
of  the  new  programming  plan,  but  said 
their  confidence  in  general  affiliate  accept- 
ance was  unshaken.  They  said  this  and 
the  WJR  Detroit  cancellation  notice  last 
month  [Networks,  Nov.  24]  were  the  only 
ones  they  had  received  since  PCP  was  an- 
nounced some  seven  weeks  ago  [Lead 
Story,  Nov.  3]. 

The  official  announcement  of  the  WSAN 
move  from  CBS  to  NBC,  issued  for  release 
today  (Dec.  15)  by  NBC  Station  Relations 
Vice  President  Harry  Bannister,  made  no 
reference  to  PCP.  Nor  did  the  accompany- 
ing statement  by  Reuel  (Bud)  Musselman, 
general  manager  and  his  sister,  Mrs.  Olivia 
P.  Barnes,  co-owner  of  WSAN. 

Mr.  Bannister  noted  that  WSAN  had  been 
an  NBC  affiliate  for  20  years  before  moving 
to  CBS  two  years  ago.  In  this  light,  Mr. 
Musselman  said  "we  feel  we  are  returning 
home  and  as  comfortable  as  if  we  had  never 
been  away."  Matthew  J.  Culligan,  NBC 
executive  vice  president  in  charge  of  the 
radio  network,  cited  the  recent  signing  of 
Todd  Storz'  KOMA  Oklahoma  City  and 
also  the  addition  of  KIMA  Yakima,  Wash., 
and  called  the  WSAN  return  "evidence  of 
the  continuing  parade  of  top  stations  to 
NBC  Radio's  banner." 

WSAN  is  on  1470  kc  with  5  kw  and 
operates  around  the  clock.  Confirming 
KTUL's  severance  from  CBS,  station  offi- 
cials said  their  original  notice  preceded  or 
approximately  coincided  with  announcement 
of  the  network's  new  program  consolidation 
plan  but  was  not  caused  by  PCP.  Dis- 
affiliation, they  said,  followed  many  months 
of  trying  to  find  ways  to  use  network  pro- 
grams better.  Termination  date  originally 
was  set  at  May  1,  they  reported,  but  by 
mutual  agreement  has  now  been  advanced 
to  Jan.  4. 

James  C.  Leake,  president  of  KTUL  and 
the  other  John  T.  Griffin  radio-tv  interests, 
noted  that  KTUL  had  been  affiliated  with 
CBS  Radio  since  the  station  commenced 
operations  just  one  month  short  of  25  years 
ago.  He  called  the  decision  to  disaffiliate 
"one  of  the  most  painful"  the  station  man- 
agement had  ever  had  to  make. 

Having  been  a  part  of  network  radio's 
growth  to  a  "position  of  dominance  and 
fantastic  influence"  through  long  affiliation, 
Mr.  Leake  said,  "it  is  difficult  for  us  to  be- 
lieve that  nationwide  organizations  are  in- 
capable of  providing  the  kind  of  program- 
ming that  today's  listener  wants  and  needs. 


However,  it  is  abundantly  apparent  that 
radio  networks  are  no  longer  performing 
this  service." 

He  said  that  "we  are  perfectly  willing  to 
accept  the  responsibility  of  finding  what  the 
public  wants  and  should  have,  then  supply- 
ing it  to  them."  He  said  KTUL  had  an 
"admirable  record"  in  programming  and  in 
the  development  of  talent,  and  noted  that 
singer  Patti  Page  was  one  of  the  stars  who 
got  her  start  on  this  station. 

If  KTUL  can  find  a  "national  organiza- 
tion" that  contributes  the  sort  of  program- 
ming the  station  feels  is  needed,  Mr.  Leake 
indicated  another  affiliation  might  result.  If 
not,  he  said,  KTUL  will  go  it  alone. 

While  authorities  said  PCP  did  not  moti- 
vate the  defection,  General  Manager  James 
H.  Schoonover  called  this  plan  "totally  un- 
acceptable" and  "nothing  more  than  a 
brokering  arrangement." 

Under  PCP,  CBS  Radio  is  trimming  its 
broadcast  time,  consolidating  programming 
into  shorter  morning,  afternoon  and  eve- 
ning blocks  and,  in  lieu  of  regular  compen- 
sation, is  furnishing  hourly  newscasts  for 
sale  by  stations  in  return  for  their  clearing 
other  periods  to  be  offered  for  sale  by  the 
network.  The  plan  is  slated  to  go  into  effect 
Jan.  5. 

KTUL  is  on  1430  kc  with  5  kw.  Other 
Griffin  stations  are  KTUL-TV  Tulsa  and 
KATV  (TV)  Little  Rock,  Ark.,  both  ABC- 
TV  affiliates,  and  the  company  also  owns 
50%  of  KWTV  (TV)  Oklahoma  City,  a 
CBS-TV  outlet. 

CBS-TV  Figures  Out 
Must-Buy  Replacement 

The  broad  outline  of  CBS-TV's  replace- 
ment for  its  must-buy  station  list  was  pre- 
sented to  affiliates  last  Thursday  (Dec.  11). 

Instead  of  requiring  advertisers  to  use  the 
stations  which  now  make  up  the  must-buy 
list,  the  new  plan  calls  for  a  minimum- 
dollar  expenditure  [Closed  Circuit,  Dec.  1] 
— but  with  embellishments.  It  sets  minimum 
requirements,  but  they  don't  necessarily  have 
to  be  met. 

If  an  advertiser's  network  purchase 
doesn't  measure  up  to  these  minimums, 
however,  he  can  be  bumped  after  13  weeks 
and  replaced  by  an  advertiser  who  wants 
the  time  and  does  meet  the  basic  require- 
ments. 

As  outlined  to  affiliates  in  a  closed-circuit 
call  last  Thursday,  it  will  work  this  way, 
effective  March  1; 

The  must-buy  station  list  will  be  out. 

In  its  place  CBS-TV  will  issue  two  lists  of 
all  its  affiliates,  one  arranged  in  alphabetical 
order  and  the  other  in  order  of  their  rates, 
with  the  highest-price  station  at  the  top  and 
the  lowest  at  the  bottom. 

From  these  lists  the  advertiser  will  pick 
his  lineup.  But  if  the  lineup's  total  cost  is 
less  than  a  specified  percentage  of  the  total 
gross  hourly  rates  of  all  affiliates,  or  if  the 
lineup  omits  "important"  geographical  re- 
gions, CBS-TV  reserves  the  right  to  cancel 
after  13  weeks — if  another  advertiser  wants 


For  Action  at 
Lowest  Cost 


86%*  of  CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


'Basis:  1958  Fall  Schedule 


Bolting  Co.,  New  York  •  Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


KTRKTV,  channel  13 


ADVERT.S.N<3  .N 
BUSINESSPAPERS 
MEANS  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


Broadcasting 


December  15,  1958    •    Page  71 


NETWORKS  CONTINUED 


to  buy  the  time  and  meet  the  minimum 
specifications. 

The  specified  minimum  is  80%  of  the 
total  gross  hourly  rates  of  all  affiliates  in  the 
case  of  nighttime  periods  and  75%  in  day- 
time. 

While  it  is  thus  theoretically  possible  for 
an  advertiser  to  buy  less  than  the  minimum 
and  stay  on  for  at  least  13  weeks,  this  does 
not  seem  apt  to  happen  often  in  practice, 
especially  in  evening  hours.  All  sponsors 
now  on  the  CBS-TV  nighttime  schedule  are 
meeting  or  exceeding  the  new  minimum  re- 
quirements, and  the  same  is  true  of  all  but 
two  current  daytime  sponsors. 

Current  advertisers  will  be  protected  un- 
der the  plan. 

Further  details  of  the  new  policy  are  due 
to  be  forwarded  to  the  affiliates  in  a  letter 
shortly. 

The  practice  of  designating  certain  sta- 
tions as  must-buys  has  been  sharply  con- 
demned in  Washington  and  other  quarters 
in  network  investigations  over  the  past  few 
years.  NBC-TV  as  well  as  CBS-TV  currently 
has  a  must-buy  station  list,  but  is  known  to 
be  considering  alternatives,  presumably  using 
a  minimum-dollar  base  [Closed  Circuit, 
Dec.  8].  ABC-TV  already  is  on  a  mini- 
mum-dollar basis. 

Dozen  NBC-TV  Chiefs  PowWow 
In  Florida  on  Long-Range  Plans 

NBC-TV  top  brass  and  key  program  ex- 
ecutives opened  a  four-day  Florida  retreat 
last  Thursday  (Dec.  1 1)  to  canvass  program 
plans  and  prospects,  particularly  for  the 
1959-60  season. 

The  long-range  program  thinking  re- 
portedly was  being  done  against  a  back- 
ground covering  considerably  more  than 
entertainment.  Such  considerations  as  the 
recent  rounds  of  criticism  leveled  at  tv 
fare  generally  and  Washington's  bristly  at- 
titude toward  tv  networking  also  were  said 
to  figure  prominently  in  the  program  plan- 
ning. 

The  meeting,  held  at  the  Diplomat  Hotel 
at  Hollywood  Beach,  was  described  as  one 
in  the  series  of  annual  sessions  at  which 
NBC  top  executives  get  away  for  a  few 
days  of  uninterrupted  consideration  of  long- 
distance program  plans.  Last  year's  was 
held  at  Atlantic  City. 


The  Hollywood  beach  group,  numbering 
about  a  dozen,  included  board  chairman 
Robert  W.  Sarnoff  and  president  Robert 
E.  Kintner;  Robert  F.  Lewine,  vice  presi- 
dent for  network  tv  programs;  Don  Durgin, 
vice  president  and  national  sales  manager; 
Hugh  M.  Beville,  vice  president  for  plan- 
ning and  research;  Thomas  W.  Sarnoff, 
vice  president  for  production  and  business 
affairs,  Pacific  Div.;  Alan  W.  Livingston, 
vice  president  for  tv  network  programs, 
Pacific  Div.;  Alan  Courtney,  director  of 
nighttime  programs,  and  Carl  Lindemann 
Jr.,  director  of  daytime  programs. 

Two-Party  Group  Meets 
On  Network  '60  Appeal 

The  networks  last  Tuesday  (Dec.  9)  made 
their  appeal  for  a  common  1960  nominating 
convention  city  to  a  joint  Democratic- 
Republican  committee.  But  they  will  have 
to  wait  until  late  February  to  learn  if  their 
request  is  granted. 

Sig  Mickelson,  vice  president  in  charge  of 
CBS  News,  again  made  the  networks'  pre- 
sentation to  the  politicos,  using  substantially 
the  same  tack  as  presented  to  the  Demo- 
cratic Site  Committee  10  days  ago  [Net- 
works, Dec.  8].  Last  week's  meeting  was 
held  at  the  request  of  Mr.  Mickelson,  who 
also  was  successful  in  getting  the  Demo- 
crats to  withhold  selection  of  a  1960  con- 
vention city. 

Donald  Coe,  director  of  ABC  special 
events,  and  William  McAndrew,  vice  presi- 
dent in  charge  of  NBC  News,  represented 
their  networks  at  the  Tuesday  session,  al- 
though Mr.  Mickelson  was  the  principal 
broadcasting  spokesman.  The  politicos  re- 
portedly were  sympathetic  to  the  broadcast- 
ing plea,  based  on  personnel  and  equipment 
difficulties  and  extra  high  costs  in  covering 
the  two  1956  conventions,  held  in  separate 
cities. 

"We  were  delighted  with  their  spirit  of 
cooperation,"  a  broadcaster  present  at  the 
meeting  stated,  although  nothing  concrete 
was  established.  The  Democrates'  site  com- 
mittee will  meet  Jan.  16,  to  be  followed  by 
a  meeting  of  the  National  Committee  late 
in  February.  The  Republican  site  and  Na- 
tional Committees  are  to  meet  late  in  Janu- 
ary, with  both  parties  expected  to  make  final 


selections  at  their  respective  meetings. 

Although  network  officials  expected  the 
Democratic  and  GOP  group  to  huddle  again 
prior  to  naming  of  the  1960  cities,  spokes- 
men for  both  parties  said  this  was  not 
planned.  Sam  Brightman  of  the  Democratic 
National  Committee  said  the  Tuesday  meet- 
ing ended  on  an  "inconclusive"  note  and. 
at  the  present  time,  no  future  session  is 
planned. 

Albert  Herman  of  the  GOP  stated  there 
is  "no  particular  reason  for  future  meet- 
ings." He  said  "neither  committee  [Tues- 
day] was  in  a  position  to  do  anything 
except  listen  .  .  ."  and  report  back  to  their 
respective  site  committees.  In  addition  to 
Mr.  Herman,  Republicans  present  included 
Ray  C.  Bliss  of  Ohio,  Richard  F.  Cooper 
of  New  Hampshire  and  Mrs.  Louis  C. 
Rogers  of  North  Carolina.  Democratic  par- 
ticipants included  Mr.  Brightman,  Camille 
F.  Gravel  Jr.  of  Louisiana,  William  Potter 
of  Delaware  and  C.  Girard  Davidson  of 
Oregon. 

Although  no  formal  meetings  are  planned 
in  the  future,  both  parties  said  there  un- 
doubtedly would  be  informal  discussions  be- 
tween GOP  Chairman  Meade  Alcorn  and 
Paul  Butler,  his  Democratic  counterpart. 
Cities  bidding  for  the  1960  conventions  in- 
clude Los  Angeles,  San  Francisco,  Chicago, 
Philadelphia,  Atlantic  City,  Miami  Beach 
and  New  York. 

Mr.  Mickelson  said  the  networks  would 
like  to  have  the  conventions  held  in  cities 
where  they  maintain  permanent  origination 
points — New  York,  Chicago  or  Los  Angeles. 
Selection  of  San  Francisco  and  Philadelphia 
would  present  difficulties,  he  said,  while 
Miami  Beach  and  Atlantic  City  would  pre- 
sent "tremendous  problems." 

Representatives  of  other  news  media  also 
presented  requests  at  Tuesday's  meeting  for 
the  same  city  for  1960  conventions. 

NBC-TV  Will  Tape  'Paar  Show' 
Three  Out  of  Five  Times  Weekly 

NBC-TV  will  tape  three  out  of  five  pro- 
grams of  the  Jack  Paar  Show  each  week 
from  8:15  to  10  p.m.,  starting  Jan.  12. 

Though  NBC-TV  programming  vice  pres- 
ident Robert  F.  Lewine,  in  announcing  this 
move,  merely  explained  that  VTR  would 
be  used  "to  permit  Jack  to  enjoy  a  more 
flexible  work  schedule  and  to  accommodate 
earlier  audiences,"  it's  been  no  secret  that 
Mr.  Paar  wanted  out  altogether  if  some- 
thing wasn't  done  to  ease  his  staggering  load. 
Initially,  the  star  had  asked  NBC  to  trim  his 
weeknight  show  back  from  its  a.m.  EST 
sign-off,  but  with  business  booming,  NBC 
refused. 

To  be  taped  are  the  Monday,  Tuesday 
and  Wednesday  shows,  leaving  Thursday 
and  Friday  in  their  regular  11:15  p.m.-l 
a.m.  live  period.  At  the  same  time,  NBC  has 
decided  to  quit  originating  the  show  out  of 
the  Hudson  Theatre  in  mid-Manhattan 
where  the  Paar  show  and  its  predecessors, 
Tonight  with  Steve  Allen  and  America  After 
Dark,  had  been  staged  since  1954.  The  stu- 
dio audiences  no  longer  need  wait  out  in 
the  cold;  now  they'll  line  up  inside  the  RCA 
Bld«.,  the  series  emanating  from  studio  6B 
effective  Dec.  29. 


this  is  rut  jmeit  mat  ricoro 


Price  applies*  to  the 
United  States  Only 


PER  JINGLE  ON  CONTRACT 


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OVER  400  STATIONS  SOLD 


98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

POT  THIS  RtCORD  TO  WORK  FOR  YOU 


Completely  custom  made  jingles  for  J  I  HO  LB  MILL 

commercial  accounts  and  station  breaks  — 

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Page  72    •    December  15,  1958 


Broadcasting 


PROFESSIONAL  SERVICES 


CBS-TV  Rules  Relaxed, 
Affiliate  Tapes  OK'ed 

As  an  experiment,  CBS-TV  is  relaxing  its 
regulations  forbidding  affiliates  to  tape-delay 
network  broadcasts.  Carl  Ward,  vice  pres- 
ident and  director  of  affiliate  relations  for 
CBS-TV,  last  week  sent  a  statement  to  the 
affiliates  outlining  the  principles  under  which 
taped  delays  will  be  permitted.  He  stressed 
that  these  instructions  will  be  in  effect  until  a 
set  of  detailed  rules  can  be  devised. 

CBS-TV's  general  rule:  "Except  in  un- 
usual circumstances  and  unless  a  clear  show- 
ing to  warrant  exceptions  is  made,  tape  de- 
lays of  network  programs  by  affiliates  will 
not  be  permitted."  Mr.  Ward  observed,  in 
this  connection,  that  "the  very  essence  of 
networking  precludes  haphazard  or  piece- 
meal rescheduling  of  programs  on  station- 
by-station  basis  .  .  .  this  would  cause  dis- 
sipation of  the  unique  benefits  which  net- 
working provides  to  the  public,  to  adver- 
tisers and  affiliates  themselves." 

To  obtain  permission  for  a  tape  delay 
broadcast,  an  affiliate  must  apply  in  writing 
to  the  affiliate  relations  department  of  CBS- 
TV  and  receive  the  prior  consent  of  the  net- 
work and  of  the  sponsor.  Affiliates  must 
cite  the  reason  for  not  broadcasting  the  net- 
work feed  direct;  must  agree  to  telecast  the 
tape  only  once  and  erase  the  recording 
within  six  hours  of  use;  must  record  and 
broadcast  the  entire  program  and  must  not 
broadcast  the  delayed  tape  as  part  of  any 
other  program. 

The  network  reserved  the  right  to  revoke 
its  consent  to  tape  and  delay  particular  pro- 
grams or  series  with  not  less  than  six  days' 
written  notice. 

Mr.  Ward  said  that  up  to  this  time,  the 
network  has  been  unable  to  spell  out  ground 
rules  covering  taped  delays  because  it  lacks 
knowledge  of  the  effect  on  the  network,  ad- 
vertisers and  affiliates  of  such  broadcasts, 
and  of  the  specific  circumstances  under 
which  affiliates  might  propose  to  use  taped 
delays.  He  added  that  the  network  will  re- 
view results  during  this  experimental  period 
and  will  issue  to  affiliates  supplementary 
rules  and  procedures,  as  they  are  formulated. 

WJMR  Affiliates  With  MBS 

Mutual  Broadcasting  Co.  has  announced 
that  its  new  affiliate  in  New  Orleans  is 
WJMR,  replacing  WTPS  New  Orleans, 
which  has  gone  off  the  air.  WJMR,  an  in- 
dependent station  until  Dec.  1,  is  owned  and 
operated  by  the  Supreme  Broadcasting  Co. 
Inc.  George  Mayoral  is  vice  president  and 
managing  director  of  WJMR,  which  operates 
on  990  kc  with  1  kw  daytime.  The  station 
will  file  shortly  for  fulltime  operation,  ac- 
cording to  MBS  officials. 

NBC  Aiming  Ads  at  Admen 

NBC  Radio  is  borrowing  a  leaf  or  two 
from  the  printed  media  in  scheduling  what  it 
calls  "house  ads."  Using  unsold  participa- 
tions in  three  of  its  evening  series,  Morgan 
Beatty  and  the  News,  Life  and  the  World 
and  Nightline,  NBC  is  filling  the  "empty 
air"  with  one-minute  announcements  ad- 
dressed directly  to  those  of  its  listeners  en- 
gaged in  advertising  and  sales. 

Broadcasting 


NETWORK  SHORTS 

ABC-TV's  Tales  of  the  Texas  Rangers,  cur- 
rently seen  Thurs.,  5-5:30  p.m.  under  spon- 
sorship of  Sweets  Co.  of  America  (Tootsie 
Rolls),  moves  Dec.  22  to  Monday,  7:30- 
8  p.m.  However,  with  shifting  over  of 
Shirley  Temple's  Storybook  from  NBC-TV 
to  ABC-TV  in  January  (re-runs  being 
sponsored  by  John  H.  Breck  Inc.) — running 
every  third  Monday  at  7:30-8:30  p.m. — 
Texas  Rangers  will  be  seen  two  out  of  three 
Mondays. 

Cy  Howard  who,  prior  to  his  four-year 
absence  abroad,  created  three  CBS  Radio 
and  CBS-TV  packages — My  Friend  Irma, 
Life  With  Luigi  and  That's  My  Boy — has 
been  commissioned  to  produce  and  write 
fourth  situation  comedy,  The  Wonderful 
World  of  Little  Julius.  Slated  to  star  in 
new  film  series:  Sam  Levene,  Eddie  Hodges 
(of  "Music  Man"  fame)  and  Gregory 
Ratoff. 

Keystone  Broadcasting  System  announces 
addition  of  13  affiliates  to  its  list,  most  of 
them  in  southern  markets.  New  stations 
reported  by  Blanche  Stein,  director  of  sta- 
tion relations,  are:  WIRB  Enterprise  and 
WJAM  Marion,  Ala.;  KWYN  Wynne,  Ark.; 
WDMF  Buford  and  WBMK  West  Point, 
Ga.;  KYTE  Pocatello,  Idaho;  WSTL 
Eminence  and  WMTL  Leitchfield,  Ky.; 
WABW  Annapolis  and  WICO  Salisbury, 
Md.;  KASA  Elk  City,  Okla.;  KOBH  Hot 
Springs,  S.  D.,  and  WPVA  Petersburg,  Va. 
Additions  brought  KBS  station  list  to  1,048, 
according  to  Miss  Stein. 

ABC-TV's  "Operation  Daybreak"  adds 
Music  Bingo,  studio  audience  participation 
game  challenging  contestants'  musical 
knowledge,  in  network's  2-2:30  p.m.  Mon.- 
Fri.  slot.  Live  program  originates  from  New 
York. 

WSYR-FM  Syracuse  yesterday  (Dec.  14)  be- 
came 13th  affiliate  of  recently-organized 
WQXR  Network  [Networks,  Aug.  11]. 
WSYR  fm  operation  (owned  by  S.  I.  New- 
house  publishing  chain)  had  been  dupli- 
cating WSYR  am  programming  and  now 
will  carry  WQXR  good  music  programs 
into  Syracuse  on  94.5  mc.  WRRD  (FM)  De 
Ruyter  which  had  been  servicing  city  on 
fringe  areas  continues  to  carry  WQXR  Net- 
work shows  on  105.1  mc. 


FCBA  to  Vote  at  Jan.  9  Banquet 
On  Admitting  Federal  Attorneys 

Government  attorneys  will  be  eligible 
for  membership  in  the  Federal  Communica- 
tions Bar  Assn.  if  two  constitutional  amend- 
ments are  approved  by  the  membership  at 
the  FCBA  annual  banquet  next  month. 
The  meeting  is  scheduled  for  Jan.  9,  at  the 
Sheraton  Park  Hotel  in  Washington,  with 
dinner  at  7  p.m.  and  cocktails  an  hour 
earlier. 

The  government  attorneys,  who,  as  pri- 
vate attorneys,  would  have  to  be  members 
in  good  standing  of  their  local  bar,  would 
be  considered  associate  members  of  the 
FCBA  with  rights  and  duties  of  active 
members  except  for  voting  or  holding  of- 
fice. Associate  members  would  pay  $5  yearly 
dues,  active  members  $7.50. 

BMI  will  furnish  entertainment  at  the 
banquet. 

PROFESSIONAL  SERVICE  SHORTS 

World    Wide    Information    Services  has 

moved  from  730  Fifth  Ave.  to  newly-ex- 
panded quarters  at  Press  Wireless  Bldg., 
660  First  Ave.,  Tel.:  Oregon  9-7240. 
Group,  comprised  of  5,000  freelance  news- 
men scattered  throughout  95  countries — 
many  of  them  ex-INS  reporters — serves  as 
international  research  and  public  relations 
company. 

Community  Chib  Services  Inc.,  with  offices 
ia  eight  cities,  today  (Monday)  announces 
that  firm  has  taken  occupancy  of  major 
portion  of  third  floor  at  20  East  46th  St., 
new  air-conditioned  building  in  New  York. 
Community  Club  Services  is  owner  of 
copyrighted  radio,  television  and  newspaper 
merchandising  promotions.  Community 
Services  will  continue  to  headquarter  at 
527  Madison  Ave.  until  shortly  after  first 
of  year. 

Richard  S.  Smith  announces  opening  of 
Richard  S.  Smith  &  Assoc.  as  public  rela- 
tions agency  with  offices  at  176  W.  Adams 
St.,  Chicago.  He  formerly  was  account 
executive  at  Harshe-Rotman,  public  rela- 
tions firm. 

Mil  bum  McCarty  Assoc.,  public  relations 
firm,  opens  office  in  Miami  at  9904  SW 
77th  Ave.  Richard  Rundell,  formerly  with 
Miami  Herald,  has  been  appointed  manager 
of  Miami  branch. 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


Another  Intermountain  Network 
Affiliate 

KFBC 


CHEYENNE,  WYOMING 

The  Voice  of  Wyoming  for 

NEWS,  MUSIC,  SPORTS 


December  15,  1958    •    Page  73 


TRADE  ASSNS. 


NAB  MEET  ASSES 

Am  broadcasters  are  enjoying  rising 
audiences  arid  income  in  many  areas  but 
they're  coping  with  recession  leftovers,  oc- 
casional spot  declines,  network  problems, 
and  intense  local  competition. 

This  generally  optimistic  roundup  of  radio 
trends  was  gathered  at  the  Dec.  1 1  meeting 
of  NAB's  Am  Radio  Committee,  held  in 
Washington.  F.  C.  Sowell,  WLAC  Nash- 
ville. Tenn..  presided  as  committee  chair- 
man. 

The  committee  went  into  such  industry 
matters  as  liquor  advertising,  revision  of 
FCC  forms,  promotion  of  the  am  medium 
and  copyright  negotiations. 

NAB's  board,  which  meets  Feb.  2-6  in 
Hollywood  Beach,  Fla.,  was  asked  by  the 
committee  to  reaffirm  its  position  opposing 
the  advertising  of  hard  liquor  on  the  air. 

Reviewing  the  problem  of  FCC  license 
renewal  forms,  the  committee  urged  the 
association  to  ask  the  Commission  to  give 
broadcasters  an  extra  two  months  to  study 
proposed  'changes  in  the  forms  [Closed 
Circuit,  Dec.  8].  Committee  members  felt 
individual  broadcasters  haven't  had  a  chance 
to  study  these  changes.  John  F.  Meagher, 
NAB  radio  vice  president,  announced  NAB 
would  reprint  the  revisions  and  send  the 
material  to  member  stations.  Replies  are 
due  Jan.  19,  but  a  60-day  delay  would  ex- 
tend the  deadline  date  into  mid-March. 
Vincent  T..  Wasilewski,  NAB  government 


QUAD -CITIES 

ROCK  ISLAND  •  MOIINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 


TV  MARKET 

according  to  Television  Age  Magazine 

■     RETAIL  SALES  are  above  the 
national    average.    Rock  Is- 
y     land,  Moline,  East  Moline  are 
i     rated  as  "preferred  cities"  by 
Sales  Management  magazine 

Y  for  the  first  6  months  of  1958. 
M.    You  too,  can  expect  above- 
average   sales  if  you  BUY 

Y  WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott  County,   lowo.    Rock   Island  County,  Illinois 

Represenfed  by  Avery-Knodel,  Inc. 


>ES  RADIO  TODAY 

relations  manager,  described  the  proposed 
license  form  changes. 

An  account  of  ASCAP  and  BMI  radio 
copyright  negotiations  was  phoned  to  the 
committee  from  New  York  by  Jack  Younts, 
WEEB  Southern  Pines.  S.  C,  a  member  of 
the  All-Industry  Music  License  Negotiating 
Committee. 

NAB's  Radio  Standards  of  Good  Practice 
program  has  attracted  600  stations  that  have 
pledged  adherence,  Mr.  Meagher  said.  He 
gave  a  review  of  tentative  plans  for  the 
1959  NAB  convention  to  be  held  March 
15-19  at  the  Conrad  Hilton  Hotel,  Chi- 
cago, and  reported  on  the  series  of  eight 
NAB  fall  conferences  that  ended  Oct.  28  in 
Washington. 

An  analysis  of  1959  convention  wishes 
of  some  400  radio  members  is  being  com- 
piled by  NAB  and  will  be  submitted  to  the 
NAB  Convention  Committee  when  it  meets 
tomorrow  (Dec.  16)  at  NAB  Washington 
headquarters. 

Donald  N.  Martin,  NAB  public  relations 
assistant  to  the  president,  reported  on  ob- 
servance of  Radio  Month  in  1958.  The 
Am  Committee  endorsed  the  NAB  Radio 
Board's  decision  to  hold  a  monthlong  radio 
observance  in  1959,  following  the  success- 
ful 1958  month.  The  committee  urged  radio 
members  to  use  the  NAB  film  "Hear  and 
Now"  in  local  organization  meetings.  Mr. 
Sowell  said  response  to  the  NAB  "Look 
for  a  Room  With  a  Radio"  campaign,  aimed 
at  travelers,  has  been  excellent. 

Charles  H.  Tower,  NAB  broadcast  eco- 
nomics-personnel manager,  said  the  associa- 
tion will  decide  shortly  whether  to  hold  a 
Broadcast  Management  Seminar  at  the  Har- 
vard Business  School.  He  said  85  broad- 
casters have  definitely  indicated  they  will 
attend  if  the  course  is  offered  next  July 
and  another  85  have  voiced  interest. 
Frederick  H.  Garrigus,  NAB  manager  of 
organizational  services,  outlined  the  long- 
range  plan  of  the  Assn.  for  Professional 
Broadcast  Education  to  upgrade  college 
broadcast  curricula. 

New  tax  exemptions  for  broadcasters, 
granted  under  the  1958  Excise  Law  revision, 
were  explained  by  Douglas  A.  Anello,  NAB 
chief  attorney. 

FCC  has  authorized  remote  control  for 
10  directional  and  four  50  kw  nondirec- 
tional  stations,  according  to  A.  Prose  Walk- 
er, NAB  engineering  manager.  He  predicted 
more  authorizations  will  be  granted.  NAB 
has  been  working  in  Washington  with  Min- 
neapolis Honeywell  and  WTOP  on  auto- 
matic logging  experiments.  Prototype  equip- 
ment is  being  rebuilt  to  log  fm  and  tv  trans- 
mission records  as  well  as  am. 

Mr.  Walker  said  NAB  is  studying  techni- 
cal standards  for  measurement  of  power- 
line  interference  to  be  used  in  discussions 
with  power  companies. 

The  committee  was  given  reports  on 
NAB  radio  research  and  radio  transmission 
tariff  activities. 

Attending  the  meeting,  besides  Chairman 
Sowell,  were  Gerald  Bartell,  Bartell  Family 
Radio;  Grover  Cobb,  KVGB  Great  Bend, 
Kan.;  Harold  Krelstein,  WMPS  Memphis; 


Vernon  Nolte,  WJBC  Bloomington,  Ind.; 
Jerome  Sill,  WFPG  Atlantic  City,  N.  J.; 
Todd  Storz,  Storz  stations;  W.  H.  Summer- 
ville,  WWL  New  Orleans;  C.  L.  Thomas, 
KXOK  St.  Louis;  Edward  DeGray,  ABC; 
Arthur  Hull  Hayes,  CBS;  Charles  W.  God- 
win, MBS,  and  P.  A.  Sugg,  NBC. 

NAB  participants  included  President 
Harold  E.  Fellows;  Richard  A.  Allerton,  re- 
search manager,  and  Thomas  B.  Coulter, 
assistant  radio  vice  president. 

Nothing  Sacred  About  7-9  A.M. 
In  Advertising  Foods — Sweeney 

One  of  the  "erroneous  pre-conceptions" 
of  agencies  buying  time  for  a  food  product 
is  the  "must-buy  7-9  a.m.  philosophy,"  Kev- 
in Sweeney,  president  of  the  RAB,  declared 
last  Thursday  (Dec.  1 1)  in  a  talk  before  the 
Television  Radio  Advertising  Club  in  Phila- 
delphia. 

Mr.  Sweeney  said  RAB  had  conducted 
new  research  on  the  subject,  and  asserted: 

"The  first  of  our  studies  on  the  listening 
habits  of  the  purchasers  of  various  types  of 
foods,  in  this  case  frozen  food,  shows  that 
the  admittedly  precious  7:30-8  a.m.  period 
winds  up  15th  among  the  24  half-hour  seg- 
ments between  6  a.m.  and  6  p.m.  The  3- 
3:30  p.m.  period  is  almost  20  times  as  valu- 
able for  reaching  actual  purchasers  of  these 
foods  as  7:30-8  a.m." 

Radio  Downtown  Shops'  Weapon 
In  Battle  With  Suburban  Trend 

Suburban  shopping  developments  are  be- 
ing blitzed  by  radioactivity  —  radio  cam- 
paigns sponsored  by  various  downtown 
shopping  associations  in  an  effort  to  reverse 
a  modern  merchandising  trend.  According 
to  Radio  Advertising  Bureau's  latest  study 
of  how  16  of  these  "downtown"  associations 
are  "fighting  back"  suburban  shopping  com- 
petition, radio  is  the  vital  ingredient — tak- 
ing anywhere  from  33  to  100%  of  the  ad 
budget. 

For  example,  downtown  Tulsa  Unltd.. 
comprised  of  250  member  stores,  annually 
spends  $20,000  (via  a  radio  personality 
dubbed  "Don  Towne")  to  combat  18  sub- 
urban shopping  centers,  finds  its  sales  11% 
higher  at  a  time  when  downtown  shops 
usually  are  experiencing  sales  slumps.  An- 
other RAB  case-in-point:  The  commercial 
development  fund  of  Greater  Paterson 
Chamber  of  Commerce  (Paterson.  N.  J.) 
which  allocates  75%  of  its  budget  in  'round- 
the-clock  radio  announcements,  also  "mer- 
chandises" the  radio  campaign  by  staging 
allied  promotions,  in  one  instance  found 
sales  rocketing  500%  . 

Copy  in  these  association  ads  usually 
stresses  transportation  conveniences,  parking 
facilities  and  wide  selection  of  merchandise. 
The  downtown  promotion  division  of  Mer- 
chants Assn.  of  Indianapolis  tells  listeners 
"if  you're  buying  a  hat,  you'll  find  25,000 
downtown."  Radio  also  helps  win  new  con- 
verts; for  instance,  a  Brockton,  Mass., 
"downtown  drive"  has  won  new  converts  to 
the  medium — stores  that  hadn't  ever  used 
radio  before. 

RAB  is  making  available  to  members  case 
histories  of  these  campaigns. 


Page  74    •    December  15,  1958 


Broadcasting 


FAB  Files  Petition 
On  State  Court  Ban 

Florida  broadcasters  want  the  state  Su- 
preme Court  to  give  the  question  of  elec- 
tronic reporting  a  fair  hearing. 

Last  week  the  court  upheld  contempt  of 
court  convictions  of  two  Miami  camera- 
men for  taking  pictures  of  an  accused 
rapist  in  a  courthouse  corridor.  The  picture- 
taking  violated  an  order  by  Circuit  Judge 
Vincent  Giblin. 

A  fortnight  ago  the  highest  state  court 
had  quietly  amended  the  state's  judicial 
code  bv  reaffirming  Canon  35  of  the  Amer- 
ican Bar  Assn.  and  making  minor  changes 
in  its  provisions. 

The  Florida  Assn.  of  Broadcasters  filed  a 
petition  Dec.  9  asking  the  court  to  recon- 
sider its  code  action,  taken  Nov.  17  but 
announced  only  in  a  letter  sent  to  judges. 
FAB  asked  an  opportunity  to  demonstrate 
how  radio  and  tv  can  report  trials  without 
interfering  with  judicial  processes.  At  the 
same  time  FAB  pointed  out  that  broadcast 
coverage  will  enhance  public  appreciation 
of  court  proceedings. 

The  decision  upholding  convictions  of 
Robert  Brumfield,  WTVJ  (TV)  Miami,  and 
Ben  Silver.  WCKT  (TV)  Miami,  was  unan- 
imous. The  two  tv  cameramen  had  been 
fined  $25  each  on  contempt  charges  by 
Judge  Giblin.  Tv  pictures  of  the  defend- 
ant in  a  rapist  trial  had  been  banned  by 
Judge  Giblin  in  the  court  room  or  any 
place  within  30  feet  of  any  entrance  to  the 
courtroom.  The  order  had  also  covered 
photographing  of  the  defendant  while  in 
jail  prior  to  arraignment  or  on  his  way  to 
or  from  the  court  sessions. 

The  contempt  convictions  were  appealed 
on  the  ground  the  order  violated  state  and 
federal  constitutional  guarantees  of  free- 
dom of  the  press.  The  ban  was  described 
in  the  appeal  as  arbitrary  and  discrimina- 
tory because  other  photos  of  the  defendant 
had  appeared  in  Miami  newspapers  and  on 
tv  programs  at  the  time  of  the  defendant's 
arrest  Court  records  show  the  Silver  and 
Brumfield  photos  were  not  telecast. 

In  writing  the  Supreme  Court  decision, 
Justice  E.  Harris  Drew  held  Judge  Giblin's 
order  was  proper  because  it  is  the  judge's 
duty  to  protect  the  pretrial  processes  of  the 
court  and  to  ban  publicity  that  is  not  vital 
to  giving  the  public  full  information  in  a 
criminal  case. 

There  Was  no  compelling  reason  or  need 
to  photograph  the  defendant  at  the  par- 
ticular time  and  place,  he  held.  The  ruling 
noted  there  is  no  need  for  a  running  battle 
between  the  court  and  the  press  on  the 
question  of  taking  photographs  within  the 
confines  of  judicial  chambers. 

Judge  Drew  wrote  that  concepts  of  a 
fa>r  trial  and  free  press  are  basic  in  our 
constitutional  government,  adding,  "All  that 
is  required  is  for  both  the  court  and  the 
press  to  place  the  emphasis  upon  the  con- 
stitution and  not  upon  themselves." 

In  filing  the  FAB  petition  J.  Kenneth 
Ballinger,  FAB  general  counsel,  contended 
Canon  35  makes  unsupported  statements 
as  matters  of  fact  which  the  court  erro- 


neously perpetuates.  He  argued  broadcast- 
ers do  not  "intend"  to  detract  from  the 
dignity  of  court  proceedings,  as  implied 
in  the  canon.  He  said  the  canon  assumes 
without  proof  that  electronic  reporting  de- 
grades the  judicial  process,  pointing  to  the 
way  newspaper  reporters  operate  during 
trials.  "The  court  shuts  its  eyes  to  the  facts 
of  electronic  life,"  he  contended.  He  point- 
ed to  an  anomaly  in  the  canon — its  support 
of  electronic  reporting  of  naturalization 
trials  while  criticizing  such  reporting  in 
other  proceedings. 

Ralph  Renick,  WTVJ  news  vice  presi- 
dent, stated  in  an  on-the-air  editorial  that 
the  court  "could  have  performed  a  service 
to  the  public  by  looking  at  two  sides  of  the 
issue."  He  said  no  newspaper,  radio,  tv 
or  photographic  representative  had  been 
given  a  chance  to  state  the  other  side  of 
the  question. 

TvB  Station  Membership  Now  224 

Eight  new  stations  have  joined  Television 
Bureau  of  Advertising  bringing  total  station 
membership  to  224  (with  network  and  sta- 
tion representative  members,  the  overall 
total  is  243).  New  members:  WSOC-TV 
Charlotte,  N.C.,  KOVR-TV  Stockton,  Calif., 
WDAN-TV  Danville,  111.,  WINR-TV  Bing- 
hamton,  N.Y.,  WHEC-TV  Rochester,  N.Y., 
WIS-TV  Columbia,  S.C.,  WNEP-TV  Wilkes- 
Barre-Scranton,  and  WAVY-TV  Norfolk- 
Portsmouth.  The  memberships  came  in  after 
TvB's  Nov.  21  annual  meeting  at  which  the 
bureau  introduced  its  new  retail  presenta- 
tion, "Plus  Over  Normal." 

Allow  Adman  to  Do  Job — Hardesty 

Top-level  company  executives  are  ham- 
pering the  growth  of  the  advertising  pro- 
fession because  they  insist  upon  playing  the 
role  of  advertising  "expert,"  John  F.  Har- 
desty, vice  president  and  general  manager 
of  the  Radio  Advertising  Bureau,  told  the 
54th  annual  convention  of,  the  Ice  Cream 
Manufacturers  at  the  Conrad  Hilton  Hotel 
in  Chicago  last  Thursday  (Dec.  11).  He 
insisted  that  advertising  agencies  often  "are 
put  in  the  impossible  position  of  trying  to 
sell  sensible  media  policies,  arrived  at 
through  experience,  to  a  closed-minded 
management."  On  another  subject,  Mr. 
Hardesty  recommended  that  ice  cream 
manufacturers  direct  their  advertising  to 
adults  rather  than  to  children  and  suggested 
radio  as  the  "best  medium"  to  achieve  this. 

World  Theme  for  SMPTE  Parley 

The  overall  theme  of  "films  and  tele- 
vision for  international  communications" 
will  be  developed  in  speeches  and  demon- 
strations at  the  85th  semi-annual  conven- 
tion of  the  Society  of  Motion  Picture  & 
Television  Engineers  in  Miami,  May  4- 
8.  One  feature  of  the  convention  will  be  an 
international  equipment  exhibit  at  which 
motion  picture  and  television  equipment 
manufacturers  and  distributors  from  all  over 
the  world  will  be  invited  to  show  their  latest 
products. 


WGAN-TV 

Portland,  Maine 


Represented  by 
Avery-finodel,  Inc. 


ALL  INQUIRII 


CONFIDENTIAL 


Broadcasting 


December  15,  1958    •    Page  75 


AWARDS 


Safety  Council  Sets  Deadline 

The  deadline  for  entries  in  the  National 
Safety  Council's  1958  non-competitive,  pub- 
lic-interest awards  for  "exceptional  service 
to  safety"  is  Feb.  1,  1959.  The  council  an- 
nually invites  entries  from  radio-tv  stations, 
networks,  other  media,  syndicates  and  ad- 
vertisers. Entry  blanks  are  obtainable  from 
the  NSC,  425  N.  Michigan  Ave.,  Chicago. 
Winners  will  be  announced  next  April.  NSC 
again  this  year  also  is  administering  the  Al- 
fred P.  Sloan  Foundation  competitive  radio- 
tv  awards  for  highway  safety.  Winners  are 
chosen  from  recipients  of  the  non-competi- 
tive awards. 

Entries  Invited  for  ABA  Awards 

Radio-tv  networks,  newspapers,  maga- 
zines and  the  motion  picture  industry  have 
been  invited  by  the  American  Bar  Assn. 
to  submit  entries  for  its  second  Gavel 
Awards  before  March  1.  The  broadcasting 
awards  are  for  dramatic  or  documentary  ra- 
dio-tv programs  that  contributed  to  "public 
understanding  of  the  American  legal  .  .  . 
system"  broadcast  or  released  in  the  year 
ending  Feb.  15,  1959.  Winners  will  be  an- 
nounced Aug.  24-28  at  ABA's  82nd  annual 
meeting  in  Miami  Beach,  Fla.  Further  in- 
formation and  entry  forms  are  available 
from  ABA's  Committee  on  Media  Awards, 
1155  60th  St.,  Chicago  37. 

Ohio  U.  Names  Awards  Deadline 

Deadline  for  entries  in  the  1959  Ohio 
State  awards  is  Jan.  5,  the  Ohio  State  U. 
Institute  for  Education  by  Radio-Tv,  Colum- 
bus, has  announced.  The  Competition,  of- 
ficially named  the  American  Exhibition  of 
Educational  Radio  &  Television  Programs, 
is  open  to  radio-tv  stations,  networks, 
schools,  ad  agencies  and  civic  organizations. 
Winners  of  the  seven  radio  program  classes 
and  10  tv  program  classes  will  be  announced 
next  May  4.  Entry  blanks  are  obtainable 
from  the  university. 

AWARD  SHORTS 

Sydney  E.  Byrnes,  general  manager,  WADS 
Ansonia,  Conn.,  has  been  given  award  by 
National  Assn.  for  Mental  Health  for  his 
"outstanding  work  in  creating  and  produc- 
ing a  radio  marathon  for  mental  health." 

Hulbert  Taft  Jr.,  president  of  Radio  Cincin- 
nati Inc.  (WKRC-AM-FM-TV),  has  received 
"outstanding  merchandising  service  award 
for  1958"  from  George  Wiedemann  Brew- 
ing Co.,  Newport,  Ky.,  for  WKRC-TV's 
campaign  in  advertising  and  promoting 
brewery's  "Wiedemann-Land"  exploitation 
theme.  Award  carried  with  it  additional 
$3,000  billing  above  present  commitments 
on  station. 

KTVU  (TV)  Oakland,  Calif.,  has  received 
two  awards,  golden  trophy  from  Northern 
California  Industrial  Safety  Society  "in  rec- 
ognition of  outstanding  accident  prevention 
work  in  the  tv  field,"  and  citation  from  Cen- 
tral &  Northern  California  Chamber  of 
Commerce  Executives  Assn.  for  station's 
"city  salute"  campaign,  which  consists  of 
on-air  salutes  to  Northern  California  com- 
munities. 


9XM-WHA  ^ 

"The  Oldest  Station  in  the  Nation" 

On  this  campus  pioneer  research  and 
experimentation  In  "wireless"  led  to  suc- 
cessful transmissions  of  voice  and  music  in 
1917.  and  the  beginning  of  broadcasting  on 
a   scheduled   basis  In  1919. 

Experimental  station  9XM  transmitted 
telegraphic  signals  from  Science  Hall  until 
1917  when  It  was  moved  to  Sterling  Hall,  j 
In  that  year  Professor  Earle  M.  Terry  and 
students  built  and  operated  a  "wireless 
telephone"  transmitter. 

In  1918,  during  World  War  I,  when  other 
stations  were  ordered  silenced,  9XM  operated 
under  special  authorization  to  continue  its  . 
telephonic  exchange  with  U.S.  Navy  stations 
on  the  Great  Lakes.  After  the  war,  programs 
were  directed  to  the  general  public. 

The  WHA  letters  replaced  the  9XM  call  on 
January  13.  19Z2.  Thus,  the  University  of 
Wisconsin  station,  under  the  calls  9XM  and  WHA. 
has  been  in  existence  longer  than  any  other. 


Marker  Erected  J958 


An  official  Wisconsin  historical 
marker  commemorating  the  founding 
of  experimental  9XM  (later  WHA 
Madison)  as  "the  nation's  oldest  sta- 
tion" was  unveiled  last  month. 

The  marker  is  adjacent  to  the  U.  of 
Wisconsin  building  where  Prof.  Earle 
M.  Terry  made  experimental  trans- 
mission in  1917. 

A  banquet  was  held  on  the  univer- 
sity campus  Nov.  24  in  his  honor  as 
part  of  the  dedication  ceremonies. 

Pioneer  electronic  engineer  C.  M. 
Jansky  Ir.,  board  chairman  of  Jansky 
&  Bailey  Inc.,  Washington,  worked  on 
9XM  as  a  student. 

Asked  about  WHA's  "first"  claim, 
Mr.  Jansky  said,  ".  .  .  since  it  is  recog- 
nized that  regular  broadcasting  started 
in  the  U.  S.,  WHA  may  also  be  cred- 
ited with  being  the  oldest  broadcast- 
ing station  in  the  world." 


Lee  H.  Bristol,  board  chairman  of  Bristol- 
Myers  Co.,  and  Lewis  Gruber,  president  of 
P.  Lorillard  Co. — will  be  honored  for  their 
"outstanding  contributions  to  advertising" 
at  testimonial  dinner  Dec.  4  in  New  York 
sponsored  by  advertising-publishing-com- 
munications division  of  Federation  of  Jew- 
ish Philanthropies. 

Bob  Coivig,  KSFO  San  Francisco  air  per- 
sonality, has  received  "Safety  Oscar"  from 
Northern  California  Industrial  Safety  So- 
ciety for  his  contribution  to  accident  pre- 
vention through  his  program  Coivig  Com- 
mute Club,  which  daily  announces  traffic 
hazards. 

James  A.  Barnett,  v. p.,  Rexall  Drug  Co., 
L.  A.,  Arthur  A.  Bailey,  v.p.  in  charge  of 
Los  Angeles  office  of  Foote,  Cone  &  Beld- 
ing,  and  Russell  Z.  Eller,  advertising  man- 
ager, Sunkist  Growers  Inc.,  L.  A.,  have 
received  citations  from  Advertising  Council, 
L.  A.,  for  their  1958  contributions  to  "na- 
tional welfare."  Messrs.  Eller  and  Bailey 
were  commended  for  their  work  for  Forest 
Fire  Prevention  campaign  while  Mr.  Barnett 


was  cited  for  his  efforts  in  helping  Red 
Cross  fund  raising  campaign. 

American  Cinema  Editors  have  announced 
tv  winners  for  its  fifth  annual  "Critics' 
Awards"  for  best  film  editing  of  1958.  Ed- 
ward W.  Williams,  A.C.E.,  won  for  best 
editing  of  single  dramatic  episode,  for 
"Poison,"  on  Hitchcock  Presents,  CBS: 
Robert  Hoover,  for  best  edited  single 
episode  comedy,  "Kathv's  Romance,"  on 
Father  Knows  Best,  C«S;  Frank  P.  Keller. 
A.C.E.,  for  best  edited  single  episode  docu- 
mentary, "Unchained  Goddess,"  on  Bell 
Telephone  Hour,  NBC,  and  Robert  T. 
Sparr,  A.C.E.,  for  best  edited  single  episode 
western  for  "Rope  of  Cards,"  on  Maverick, 
ABC. 

William  A.  Rockett,  account  executive  for 
Charles  F.  Hutchinson  Inc.,  Boston,  re- 
ceived annual  "Jacob"  award  for  contrib- 
uting "most  to  advertising  business,  com- 
munity and  the  promotion  of  advertising 
careers  among  junior  executives." 

Max  Ulrich,  sports  director  of  WSJS-AM- 
TV  Winston-Salem,  N.  C,  has  been  selected 
as  "North  Carolina's  outstanding  sports- 
caster  for  1958"  by  broadcasting  colleagues, 
and  has  been  given  Lee  Kirby  Memorial 
Trophy. 

WBAP-TV  Fort  Worth  has  received  certifi- 
cate of  appreciation  from  Texas  Governor 
Price  Daniel  for  its  "valuable  contribution 
to  the  project  of  teacher  recruitment  and 
education  ...  to  education  in  Texas." 

CHCT-TV  Calgary,  Aha.,  has  won  Tv  Reps 
award  for  best  overall  English  language 
promotion  during  Canadian  Tv  Week  1958. 
CHCT-TV  was  winner  of  same  award  in 
1957  in  competition  with  41  other  private 
Canadian  tv  stations. 

WEW  St.  Louis  has  been  given  1958  Civic 
Activities  Committee  award  for  "outstand- 
ing public  service"  for  its  "alert  news  cov- 
erage" and  "fine  spirit  of  public  service  in 
regularly  donating  'premium'  hours  to  pub- 
lic service  programming." 

WDVA  Danville,  Va.,  KWBB  Wichita  and 
WITH  Baltimore  have  won  station  honors  in 
nationwide  "Battle  of  the  Bugs"  public  serv- 
ice contribution,  sponsored  by  Home  Insect 
Control  Bureau,  division  of  Real-Kill  In- 
secticide Co.,  Kansas  City. 

KBIG  Santa  Catalina,  Calif.,  announces  that 
Reg  Spurr,  media  buyer  at  Young  &  Rubi- 
cum,  L.  A.,  has  won  top  prize  in  its  copy- 
writing  contest — Paris  trip  for  two — for 
submitting  best  promotional  copy  on  KBIG's 
current  "refreshing  sound"  advertising 
theme.  Bruce  Robertson,  Broadcasting 
west  coast  editor,  was  one  of  five  judges. 

CBS  has  been  presented  a  scroll  by  Na- 
tional Council  of  Churches,  National  Coun- 
cil of  Catholic  Men,  New  York  Board  of 
Rabbis  and  American  Jewish  Committee,  in 
honor  of  "ten  years  of  distinguished  public 
service"  by  CBS-TV's  Lamp  Unto  My  Feet. 
Louis  G.  Cowan,  network  president,  ac- 
cepted citation.  Program  marked  its  tenth 
anniversary  on  air  Nov.  23. 


Page  76    •    December  15,  1958 


Broadcasting 


INTERNATIONAL 

Sets  Near  '57  Totals  in  Canada 

Television  and  radio  receiver  sales  are 
rapidly  nearing  the  totals  reached  last  year, 
according  to  figures  of  the  Electronic  In- 
dustries Assn.  of  Canada,  Toronto.  In  the 
lanuary-October  1958  period  tv  set  sales 
totaled  338,895  units  compared  with  365,- 
875  in  the  1957  period.  Sales  in  October 
were  1 1,000  units  down  from  October  1957, 
with  59,177  sets  compared  with  70,537  last 
year.  Largest  sales  were  made  in  Ontario 
province,  with  125,679  sets  sold  there  in 
the  first  10  months  of  the  year,  followed 
by  86,988  sets  in  Quebec  province. 

Radio  receiver  sales  in  the  first  10  months 
of  1958  totaled  434,432  units  compared  with 
452,637  in  the  1957  period.  October  1958 
sales  with  65,375  units  topped  those  of  a 
year  ago  when  63,128  sets  were  sold.  On- 
tario accounted  for  194,694  sets,  Quebec 
106,258  in  the  first  10  months  of  this  year. 

Dawson  Creek  Vhf  Starts 

Ch.  5  CJDC-TV  Dawson  Creek,  B.C., 
at  the  southern  end  of  the  Alaska  Highway, 
is  scheduled  to  start  today  (Dec.  15).  The 
station's  first  rate  card,  effective  December 
1,  gives  the  hourly  time  rate  in  class  A  time 
at  $75,  one-minute  spot  announcements  at 
$16,  20-second  spots  at  $12  and  8-second 
spots  at  $10,  on  a  one-time  basis.  Station 
manager  is  Mike  LaVern.  CJDC-TV  repre- 
sentatives at  Toronto  and  Montreal  are  Tele- 
vision Representatives  Ltd.;  at  Vancouver, 
Hunt  Scharf  Representatives  Ltd. ;  at  Winni- 
peg, A.  J.  Messner  &  Co.,  and  at  New  York 
Donald  Cooke  Inc. 

ABROAD  IN  BRIEF 

EXPLOSIVE  VOICE:  The  Voice  of  Morocco's 
new  1,111  -ft.  radio  tower  at  Oujda,  to  have 
gone  into  operation  next  month,  will  be  silent 
for  some  time  to  come.  It  was  dynamited 
to  the  ground  Nov.  25.  The  $47,000  struc- 
ture took  six  months  to  build.  The  tower  was 
designed  to  serve  Algeria  and  Tunisia  as  well 
as  Morocco. 

TOWERING  MOSCOW:  A  1,667-ft.  tv  tower 
will  be  built  adjacent  to  Moscow  U.  next 
year,  the  Soviet  newspaper  Trud  has  an- 
nounced. (The  1,610-ft.  KSWS-TV  Roswell, 
N.M.,  tower  is  the  world's  tallest.)  Plans  for 
the  Russian  tower  include  a  240-seat  restau- 
rant and  an  observation  platform  at  1,300 
ft.  The  Moscow  Tv  Center  will  be  housed 
in  a  213-ft.  diameter  base  of  the  reinforced 
concrete  structure. 

TV  TEACHES  PREACHERS:  A  school  for 
clergymen  who  preach  on  television  is  un- 
derway in  Britain.  Member  of  Parliament 
Eric  Fisher,  director  of  the  British  ABC-TV 
network,  says  the  project  is  supported  by  the 
Anglican,  Roman  Catholic,  Methodist,  Con- 
gregationalist  and  Baptist  churches.  The 
school  is  designed  to  improve  the  stage 
presence  of  clergymen  who  address  an  esti- 
mated 20  million  Britons  via  tv. 

INTERNATIONAL  SHORT 

CJFB-TV  Swift  Current,  Sask.,  has  appoint- 
ed Trans-Ocean  Radio  &  Tv  Representatives 
Ltd.,  Toronto,  Ont. 


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MODEL 
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I  HE  Model  108  Phase  Meter  is  an  instrument 
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antennas,  as  well  as  the  phase  relation.  The  Model 
108  Phase  Meter  has  found  its  principal  use  in 
broadcast  stations  employing  directional  antennas, 
but  its  wide  frequency  range  makes  it  readily 
adaptable  for  other  applications. 

The  popularity  of  the  Model  108  Phase  Meter  is 
proven  by  the  vast  number  now  in  use. 


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Broadcasting 


December  15,  1958    •    Page  77 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


for  past  six  years,  has  been  signed  to  direct 
fourth  segment  of  new  Mark  VII  Ltd.  tv  series, 
The  D.  A.'s  Man. 


ADVERTISERS  &  AGENCIES 


DOUGLAS  J.  COYLE,  formerly 
v.p.  of  Kenyon  &  Eckhardt, 
N.  Y.,  and  before  that  adver- 
tising manager  of  Vick  Chem- 
ical Co.,  to  Sullivan,  Stauffer, 
Colwell  &  Bayles,  N.  Y.,  as 
v.p.  and  management  super- 
visor. 

ROBERT  B.  SCHNERING,  former- 
ly president  and  board  chair- 
man of  Curtiss  Candy  Co., 
Chicago,  appointed  president 
of  Slayton -Racine  Inc., 
Toledo,  Ohio,  advertising  agency  with  offices  in 
New  York  and  Chicago. 


MR.  COYLE 


GERTRUDE  KOEHRING,  copy  chief  of  Hockaday 
Assoc.,  N.  Y.,  elected  v.p. 

HARRY  RAUCH,  Young  &  Rubicam,  N.  Y.,  v.p. 
and  manager  of  tv  publicity  department,  to 
direct  agency  public  relations  in  addition  to 
current  responsibilities. 

MARTIN  F.  SHEA,  with.  Philco  Corp.,  Philadelphia, 
since  1929,  resigns  as  v.p.  of  Philco's  automotive 
division. 

OSCAR  LUBOW,  Young  &  Rubicam,  N.  Y.,  mer- 
chandising executive,  named  v.p.  and  account 
supervisor. 

WILLIAM  F.  CRAIG,  member  of  executive  board  of 
William  Morris  Agency,  named  v.p.  in  charge 
of  tv  programming  for  Grey  Adv.,  N.  Y.,  effec- 
tive Jan.  1,  1959. 

DR.  BERTRAND  KLASS,  formerly  with  Marketing 
Planning  Corp.,  division  of  McCann-Erickson,  to 
Forbes  Marketing  Research  Inc.,  N.Y.,  as  v.p. 
and  technical  director. 

JAMES  A.  BROWN  JR.,  assistant  media  director, 
Grant  Adv.,  Detroit,  resigned  to  join  Venard, 
Rintoul  &  McConnell  as  manager  of  Detroit 
office. 

ESTELLE  LEE,  formerly  advertising  manager  of 
Dunhill  (smokers'  articles),  appointed  adver- 
tising manager  of  Hat  Corp.  of  America,  N.  Y., 
(Cavanagh,  Dobbs,  Knox  hats). 

ALBERT  C.  POWELL,  formerly  with  Max  Fine  &  Co., 
California  supermarket  chain,  to  Adrian  Bauer  & 
Alan  Tripp  Inc.,  Philadelphia  advertising  and 
public  relations  agency,  as  comptroller. 

JOHN  D.  F.  MARTYN,  formerly  with  Young  & 
Rubicam,  N.  Y.,  to  The  Pulse  Ltd.,  London,  as 
chief  officer. 

RICHARD  H.  JACOBS  named  manager  of  Memphis 
office  of  Noble-Dury  &  Assoc.,  Nashville,  Tenn., 
succeeding  JAMES  R.  STEWARD,  resigned  to  run 
motel  in  Bowling  Green,  Va.   LESLIE  A.  SMITH, 

formerly  sales  representative  of  Rodney  Baber 
&  Co.,  Memphis,  appointed  assistant  account 
executive  of  N-D  in  its  Memphis  office. 

WILLIAM  W.  TARA,  independent  advertising  con- 
sultant, named  creative  consultant  to  board  chair- 
man of  Campbell-Ewald  Co.,  Detroit.  Mr.  Tara 
will  maintain  offices  in  Detroit  and  Los  Angeles. 

FRED  L.  CORSTAPHNEY  resigns  as  director  of  pub- 
lic relations  for  WSLS-AM-FM-TV  Roanoke, 
Va.,  to  form  own  advertising  agency,  Associated 
Advertising,  Roanoke. 

FRANK  ROTHMAN,  formerly  with  Trans  World  Air- 
lines, to  Forbes  Marketing  Research,  N.  Y.,  as 
project  director. 

ARTHUR  C.  WILLIAMS,  formerly  partner  in  Rayart 
Adv.,  Washington,  D.  C,  appointed  creative  and 
production  director  in  radio-tv  department  of 
Houck  &  Co.,  Roanoke,  Va. 

ROBERT  PASCH,  v.p.  and  copy  supervisor,  Kenyon 
&  Eckhardt,  N.  Y.,  promoted  to  associate  copy 
director. 

BETTY  TANNER  resigns  as  director  of  radio-tv  at 
Wool  Bureau,  N.  Y.,  effective  Dec.  30.  Miss 
Tanner  was  formerly  with  New  York  Times. 

O.  R.  (JIM)  BELLAMY,  formerly  account  executive 
and  spot  sales  manager  for  Ziv  Television  Pro- 
grams, to  Perry-Brown  Inc.,  Cincinnati,  as  di- 

Page  78    •    December  15,  1958 


rector  of  radio  and  tv  and  retail  foods  mer- 
chandising. 


DR.  EDWIN  F.  LEFKOWITH,  formerly  with  U.  S.  Navy 
as  air  intelligence  officer,  to  Market  Planning 
Corp.,  N.  Y.,  research  affiliate  of  McCann-Erick- 
son as  study  director  in  communications  research. 


STANLEY  GIMBEL,  formerly  with  General  Electric 
Co.'s  advertising  and  sales  promotion  depart- 
ment, to  Marsteller,  Rickard,  Gebhardt  &  Reed 
Inc.,  Chicago,  account  staff. 


FRED  HOWE,  for  past  year  head  of  own  consulting 
firm  in  Westport,  Conn.,  to  DArcy  Adv.,  N.  Y., 
as  account  executive  on  Glenmore  Distillers  Co. 

JOEL  B.  STEIN,  formerly  account  executive  at  Grey 
Adv.,  N.  Y.,  to  Pharmaceuticals  Inc.,  that  city,  as 
assistant  to  advertising  director. 

GEORGE  A.  PRESTON,  formerly  with  Riedl  & 
Freede  Inc.,  Clifton,  N.  J.,  to  Albert  Frank- 
Guenther  Law  Inc.,  N.  Y„  as  account  executive. 

JOHN  F.  McMANUS,  formerly  with  Marschalk  & 
Pratt,  and  BERNARD  GILWIT,  formerly  with  Ken- 
yon &  Eckhardt,  to  Doyle  Dane  Bernbach  as 
account  executive  and  art  director,  respectively. 

SANFORD  WEISS,  formerly  of  Lewin,  Williams  & 
Saylor,  N.  Y.,  to  copy  staff  of  Lawrence  C. 
Gumbinner  Adv.,  that  city. 

ROBERT  A.  ROGERS,  formerly  with  Fuller  &  Smith 
&  Ross,  N.  Y.,  to  Reach  McClinton  &  Co.,  N.  Y., 
public  relations  and  publicity  department. 

CHARLES  DIXON,  formerly  manager  of  McGraw- 
Hill  Publishing  Co.'s  southeastern  news  bureau,  to 
D'Arcy  Adv.,  N.  Y.,  public  relations  department. 

WALLACE  J.  GORDON,  formerly  copy  group  head 
at  Erwin  Wasey,  Ruthrauff  &  Ryan,  to  Grant 
Adv.  Inc.,  Chicago,  as  copywriter. 

DANA  A.  SEYMOUR,  formerly  with  Cunningham  & 
Walsh,  N.  Y.,  to  H.  W.  Warden  Assoc.,  N.  Y., 
as  copywriter 

EUGENE  C.  GLASGOW,  60,  veteran  newspaperman 
and  president  and  founder  of  Gene  Glasgow 
Assoc.,  Kensington,  Md.,  advertising  and  public 
relations  firm,  died  Dec.  8  in  Washington 
Sanitarium  and  Hospital,  Tacoma  Park,  Md.,  of 
heart  ailment. 

FREDERICK  TROUP,  66,  retired  RCA  executive,  died 
Dec.  5  in  Irvington,  N.  J.  Mr.  Troup  served  as 
executive  in  RCA's  Harrison,  N.  J.  division. 


HENRY  UNTERMEYER,  formerly  with  CBS,  appointed 
v.p.  in  charge  of  west  coast  sales  of  Bandelier 
Films,  Albuquerque,  N.  M. 

MARIO  O'HARE  appointed  resident  sales  v.p.  for 
Mexico  and  Central  America  with  Alexander 
International  division  of  Alexander  Film  Co., 
Colorado  Springs,  Colo. 

SIDNEY  S.  VAN  KEUREN,  studio  manager  of  Hal 
Roach  Studios,  Hollywood,  for  past  22  years, 
has  announced  his  resignation  due  to  health. 

PHIL  PROTERFIELD,  formerly  with  NBC  sales  staff, 
to  Robert  E.  Swanson  Productions  as  sales  man- 
ager. 

ROBERT  J.  KOLB,  for  past  five  years  account  execu- 
tive and  regional  sales  manager,  WOR-TV  New 
York,  to  CBS  Films  Inc.,  N.  Y.,  as  account  ex- 
ecutive. 

ALEX  SHERWOOD,  formerly  with  ABC  Films  Inc., 
N.  Y.,  to  Official  Films  Inc.,  N.  Y.,  as  southeastern 
representative. 

DENIS  C.  HYLAND,  previously  assistant  in  sales 
promotion  department,  MCA-TV,  named  super- 
visor of  audience  promotion  for  feature  films. 

BEN  ALEXANDER,  tv  and  film  star  who  has  played 
Frank  Smith,  Joe  Friday's  partner,  on  Dragnet 


NETWORKS 


MR.  HAYES 


GORDON  F.  HAYES,  general 
manager  of  CBS  Radio  Spot 
Sales  since  May  1956,  elected 
v.p.  in  charge.  Mr.  Hayes  was 
western  sales  manager  in 
Chicago  for  eight  years  before 
he  moved  to  New  York  to 
become  general  manager.  He 
had  joined  spot  sales  as  ac- 
count executive  in  Chicago  in 
December  1945,  and  before 
that  time  was  radio  salesman 
for  WTOP  Washington.  Mr. 
Hayes  was  erroneously  iden- 
tified as  western  sales  manager  for  CBS  Radio 
Spot  Sales  in  At  Deadline,  Dec.  8. 


SANFORD  CUMMINGS,  director 
of  ABC-TV  Program  Dept., 
Western  Div.,  elected  v.p.  of 
ABC.    JOSEPH     STAMLER,  for 

past  three  years  sales  man- 
ager for  WABC-TV  New 
York,  appointed  v.p.  of  ABC 
and  general  manager  of 
WABC-TV. 

JEROME  STANLEY,  NBC-TV 
film  production  supervisor, 
and  MRS.  BLANCHE  RUNGE,  in 

NBC-TV  continuity  accept- 
ance department,  promoted  to 
manager  of  film  program 
operations  and  reader  in 
story  department,  respective- 
ly, in  NBC-TV's  Pacific  divi- 
sion, film  programming  de- 
partment. 

CLAUDE  A.  MAHONEY,  with 
CBS  for  past  ten  years  as 
farms  news  editor,  to  Mu- 
tual's  Washington,  D.  C, 
news  staff. 


MR.  CUMMINGS 


MR.  STAMLER 


CHARLES  P.  HUGHES,  55,  former 

radio  producer-director  at  WENR,  WBBM  and 
NBC,  all  Chicago,  died  following  heart  attack  in 
his  automobile  Dec.  8.  He  was  voice  of  onetime 
network  show,  First  Nighter,  and  retired  from 
radio  in  1950. 


STATIONS 


MR.  MENDELSOHN 


DAVID  MENDELSOHN  elected 
president  of  Radio  Hawaii 
Inc.  (KPOA  Honolulu,  T.  H., 
WSMB  New  Orleans  and 
KTVR  [TV]  Denver)  and 
First  Broadcasting  Corp. 
(WTAC  Flint,  Mich.,  and 
WFBL  Syracuse,  N.  Y.), 
wholly-owned  subsidiaries  of 
Founders  Corp.,  New  York 
investing  and  holding  com- 
pany. Mr.  Mendelsohn,  with 
Founders  for  past  five  years, 
was  station  manager  at 
WTAC  and  KTVR. 


GEORGE  R.  COMTE,  general  manager  of  WTMJ- 
AM-TV  Milwaukee,  elected  v.p.  of  parent 
Journal  Co.  and  ROBERT  J.  HEISS,  stations'  man- 
ager, appointed  director.  Mr.  Comte  was  named 
general  manager  of  Milwaukee  Journal  proper- 
ties when  Walter  J.  Damm  retired  as  v.p.  and 
general  manager  last  Sept.  27.  Mr.  Heiss  started 
as  WTMJ  announcer  in  1934. 

WILLIAM  L.  JONES  JR.,  formerly  account  executive 
at  WEMP  Milwaukee  and  general  sales  manager 
at  KWK  St.  Louis  since  October  of  this  year, 
promoted  to  KWK  general  manager. 

ARTHUR  M.  SWIFT,  general  sales 
manager  for  WOOD-AM- TV 
Grand  Rapids,  Mich.,  ap- 
pointed manager  of  WTCN 
Minneapolis,  Time  Inc.- 
owned  station.  Mr.  Swift  will 
assume  duties  at  WTCN 
shortly  after  Jan.  1,  1959. 

ROBERT  S.  HIX  has  resigned  as 
manager  of  KOA  Denver,  ef- 
fective shortly  after  Jan.  1, 
MR.  SWIFT  1959.  RALPH  RADETSKY,  assistant 

general  manager  and  man- 
ager of  KOA-TV,  has  been  named  station  man- 

Broadcasting 


Advertisement 


ager  for  both  radio  and  tv  operations.  Prior  to 
joining  KOA  in  1958,  Mr.  Hix  was  executive  v.p. 
and  general  manager  of  Missouri  Valley  Broad- 
casting Co.  and  previously  general  sales  manager 
of  KFH  Wichita,  Kan. 

REX  KOURY,  formerly  director  of  music  for  ABC, 
assumes  duties  of  manager  of  KVNI  Coeur 
d'Alene,  Idaho,  following  FCC  approval  of  sta- 
tion's purchase  toy  Mr.  Koury  and  Howard  Flynn, 
tv-radio  director  of  Walter  McCreery  Inc.,  Los 
Angeles  advertising  agency. 

BILL  SAWYERS,  account  executive  at  KGIL  San 
Fernando,  Calif.,  appointed  station  and  commer- 
cial manager  of  KBIQ  (FM)  Los  Angeles,  effec- 
tive Dec.  29.  KBIQ  is  scheduled  to  begin  broad- 
casting about  Feb.  15. 

MALCOLM  S.  RICHARDS,  formerly  sales  manager 
for  WING  Dayton,  Ohio,  to  WAVI,  that  city,  as 
national  and  regional  sales  manager,  succeeding 
KEN  CAYWOOD.  Other  WAVI  appointments:  PETE 
BOYLE  as  account  executive,  FRED  BROPHY  as  news 
staff  member  and  JOHNNY  SAUER  as  sportcaster. 

EDWIN  H.  SCHWEITZER,  has  re- 
signed as  v.p.  and  commer- 
cial manager  of  Station 
WELI,  New  Haven,  effective 
Dec.  31,  to  accept  position  of 
commercial  manager  at 
WNLC  New  London,  both 
Connecticut.  Mr.  Schweitzer 
has  been  with  WELI  for 
past  15  years. 

WILFRED  C.  PRATHER,  member 
of  NBC  Chicago  engineering 
department,  promoted  to 
television  technical  operations  supervisor  for 
WNBQ  (TV)  and  WMAQ,  both  Chicago. 


MR.  SCHWEITZER 


FRANK  TEAS,  air  personality  at  WSMN  Nashua, 
N.  H.,  promoted  to  program  director. 

DOM  QUINN,  air  personality  at  WIND  Chicago, 
promoted  to  program  director. 

TED  SCHNEIDER,  operations  manager,  WMGM  New 
York,  elevated  to  director  of  news  and  special 
events,  and  BOB  LAZICH,  formerly  night  news 
editor,  KWBB  Wichita,  named  WMGM  nighttime 
supervisor  of  news  and  special  events. 

MARTIN  WELDON,  previously  associated  with 
WCBS  New  York,  WABC-TV  New  York  and 
NBC,  to  WNEW  New  York  as  director  of  news 
and  special  events. 

RONALD  LITTLE,  on  WBZ-TV  Boston's  production 
staff  since  1952,  named  production  supervisor. 

WILLIAM  M.  SCRUGGS  JR.  appointed  promotion  man- 
ager of  WSOC-AM-FM-TV  Charlotte,  N.  C,  re- 
placing JAMES  W.  EVANS,  to  WTAR-TV  Norfolk, 
Va.,  as  promotion  manager.  CHARLES  M.  MARSHALL 

named  director  of  merchandising  and  research. 

DONALD  R.  SMITH  named  operations  manager  of 
WMBR  Jacksonville,  Fla.  TOMMY  HARPER,  WMBR 
air  personality,  promoted  to  production  manager, 
and  CHARLES  SCHON  elevated  to  news  editor. 

BILL  GIVENS,  formerly  musical  director  and  ex- 
ecutive director  for  WBZ  Boston,  to  WORL 
Boston  as  program  director  and  air  personality. 

ROBERT  L.  RIERSON,  production  manager  for  WBTV 
(TV)  Charlotte,  N.  C,  promoted  to  program 
operations  manager.  NORMAN  PREVATTE,  assistant 
production  manager,  to  production  supervisor, 
and  J.  NATHAN  TUCKER,  film  director  and  assistant 
program  manager,  to  program  supervisor. 

DON  KELLY,  air  personality  on  WDGY  Min- 
neapolis, promoted  to  program  director.  D.j.'s 
BILL  DIEHL  and  JIM  RAMSBURG  named  to  posts  of 
music  director  and  production  director,  respec- 
tively. ROBERT  T.  WEST,  formerly  with  WTCN-TV 
Minneapolis,  to  WDGY  as  d.j. 

JOHN  A.  POOL,  director  of  public  relations  for 
Texas  Showman's  Assn.,  joins  WBAP-FM  Fort 
Worth  as  assistant  manager  and  assistant  pro- 
gram director.  ROBERT  L.  BOYS,  formerly  program 
director  for  Tri-City  Broadcasting  Co.,  to  WBAP- 
AM-FM-TV  as  announcer. 

FRANK  KALIL,  formerly  program  director  of  KBUZ 
Mesa,  Ariz.,  to  WSAI  Cincinnati  in  similar 
capacity. 

JOHN  CHRISTMAN,  formerly  sports  and  news  writer 
for  WNMP  Evanston,  111.,  appointed  news  direc- 
tor of  WHK  Cleveland,  replacing  JACK  PLUNTZE, 
named  news  supervisor  for  WNEW  New  York. 


BOB  WALDROP,  formerly  announcer  and  newscast- 
er for  NBC  New  York,  to  WGMS  Washington  as 
announcer. 

DAVE  MAYNARD  to  WBZ  Boston  as  air  personality. 

JIM  BERGMAN,  formerly  with  KREM-TV  Spokane, 
Wash.,  and  DON  MORRIS,  formerly  with  KIHR 
Hood  River,  Ore.,  to  KUMA  Pendleton,  Ore.,  as 
announcer-engineers.  LEE  CASEY  and  JACK  COM- 
FORT, both  formerly  with  KUMA,  to  KWRC 
Pendleton. 

BILL  KIMBROUGH,  formerly  director  and  photo- 
grapher with  WALB-TV  Albany,  Ga.,  to  WTOC 
Savannah,  Ga.,  production  department. 

CHARLIE  BRYAN,  air  personality,  moves  his  night- 
time d.j.  show  from  WDSU  to  WSMB,  both 
New  Orleans. 

DORSEY  CONNORS,  personality  at  WNBQ  (TV) 
Chicago  and  commercial  announcer  for  local 
participations  on  NBC-TV's  Jack  Paar  Show, 
signed  for  Monday-through-Friday  radio  series 
on  WGN,  that  city. 

DONALD  T.  FORTUNE  joins  WINE  New  York  as  air 
personality. 

BRUCE  HAYWARD  to  KMOX  St.  Louis  as  air  per- 
sonality. 

DICK  MOORE,  formerly  assistant  news  director  at 
KFBI  Wichita,  Kan.,  to  KBOX  Dallas*  action 
central  news  staff. 

CLAUDE  RANEY,  formerly  program  director  of 
WPDQ  Jacksonville,  Fla.,  to  WHBQ  Memphis 
news  department. 

PROGRAM  SERVICES  >■ 

ROBERT  CAMP,  formerly  assistant  to  director  of 
sales  of  Capitol  Records  Inc.,  Hollywood,  pro- 
moted to  executive  staff  assistant  to  v.p.  of  sales 
and  merchandising  of  CRI. 


PROFESSIONAL  SERVICES 


JULES  L.  HOFFMAN,  formerly  on  promotion  staff 
of  Philadelphia  Inquirer,  appointed  advertising 
promotion  manager  of  Tv  Guide  magazine,  suc- 
ceeding NELSON  H.  FUTCH,  named  merchandising 
services  director. 

ROBERT  S.  GREEN,  formerly  attorney  in  appellate 
section  of  civil  division,  U.S.  Department  of 
Justice,  becomes  associated  with  Koteen  &  Burt, 
Washington,  D.  C,  law  firm,  effective  today 
(Dec.  15). 

IRA  J.  ADAMS,  81,  who  established  patent  depart- 
ment of  RCA  and  served  as  its  first  patent  at- 
torney died  Dec.  4  at  Valley  Hospital,  Ridgewood 
N.  J.  He  was  associated  with  RCA  from  1920-29 
and  later  engaged  in  private  patent  law  practice. 

MANUFACTURING 

EUGENE  D.  SMITH,  with  Lion  Oil  Co.,  El  Dorado, 
Ark.,  division  of  Monsanto  Chemical  Co.,  St. 
Louis,  since  1949,  promoted  to  advertising  man- 
ager, succeeding  CLARENCE  R.  OLSON,  who  re- 
mains as  consultant  for  advertising  and  sales 
promotion. 

DON  WHITING  promoted  from  assistant  advertis- 
ing manager  to  advertising  manager  of  Toast- 
master  Div.  of  McGraw-Edison  Co.  (toasters, 
irons,  etc.),  Elgin,  111. 

WILLIAM  H.  PARSHALL  named  manager  of  adver- 
tising in  marketing  division  of  H.  J.  Heinz  Co., 
Pittsburgh.  JAMES  H.  HAMILTON  succeeds  Mr. 
Parshall  as  manager  of  product  marketing.  Mr. 
Parshall  has  served  in  various  executive  capaci- 
ties for  Heinz  since  1935,  Mr.  Hamilton,  since 
1939. 

COL.  DANIEL  B.  WHITE,  U.  S.  Air  Force  (ret.), 
named  assistant  manager  of  eastern  operations, 
Packard-Bell  Electronics  Corp.  technical  products 
division. 

TRADE  ASSNS. 

HENRY  USHIJIMA,  Colbum  Film  Services,  elected 
president  of  Chicago  Unlimited  for  1959,  suc- 
ceeding JAMES  G.  HANLON,  WGN-AM-TV,  that 
city.  Other  officers  named  to  head  CU,  organiza- 
tion devoted  to  promotion  of  Chicago  as  radio - 
tv  advertising  center,  were  DON  McNEILL,  ABC 
Radio  personality,  v.p.;  MRS.  RUSTY  FRANCISCO, 
announcer,  secretary,  and  JACK  RUSSELL,  Jack 
Russell  &  Assoc.,  (re-elected)  treasurer. 


In  a  letter  to  Phil  Peterson,  New  Eng- 
land Sales  Manager  for  Community 
Club  Services,  Inc.,  Mr.  Ed  Waller, 
President  and  Gen- 
eral Manager  of  Ra- 
dio Station  WTOR, 
Torrington,  Conn, 
stated  that  we  "Just 
concluded  Commu- 
nity Club  Awards 
Campaign  here  in 
Torrington.  It  was  a 
tremendous  success ! 
We  will  run  our 
second  Community 
Club  Awards  Campaign  at  the  same 
time  next  year.  By  the  way,  we  had 
over  15  million  bonus  coupons  turned 
in  and  over  1  million  in  cash  receipts. 
"As  you  know,  WTOR  was  the  first 
station  in  Connecticut  to  run  a  Com- 
munity Club  Awards  Campaign.  Don't 
be  afraid  to  have  the  other  boys  in 
the  area  call  me.  I  will  be  glad  to  help 
them  all  I  can". 


MR.  WALLER 


COMMUNITY  CLUB 
AWARDS 


PENTHOUSE  SUITE 

527  Madison  Avenue 
New  York  22,  N.  Y. 
Phone:  PLaza  3-2842 


Mid-America  Broadcasting  Company 


Broadcasting 


December  15,  1958    •    Page  79 


PROGRAMS  &  PROMOTIONS 


'Music  Man'  Leads  WIRL  Event 

Meredith  Willson,  composer  of  the  Broad- 
way attraction  "Music  Man,"  starred  in  a 
two-day  combination  music,  retailing,  sta- 
tion and  Red  Cross  promotion  campaign 
sponsored  by  WIRL  Peoria,  111.  Mr.  Willson 
was  featured  at  a  high  school  band  festival 
in  Peoria,  where  he  conducted  a  massed 
band  of  some  1,200  musicians  in  his  "Music 
Man"  song  hit  "76  Trombones."  In  addi- 
tion, the  bands  played  the  Willson  tune  "It's 
Beginning  to  Look  Like  Christmas,"  which 
was  accepted  as  the  official  selling  slogan 
by  the  Peoria  Downtown  Retailers  Assn. 
for  the  1958  Christmas  season.  WIRL  also 
urged  listeners  to  make  blood  donations  at 
the  American  Red  Cross  Blood  Center 
where  Mr.  Willson  autographed  "Music 
Man"  albums  for  donors.  Over  1,000  pints 
of  blood  were  collected,  according  to  WIRL 
President  Robert  Frudeger,  and  more  than 
40,000  persons  attended  the  massed  band 
concert. 

WNEW-TV's  'Chaste'  Ads  Appeal 

WNEW-TV  New  York — bucking  "thou- 
sands of  lines  of  network  newspaper  ads" — 
has  hit  upon  a  novel  way  with  which  to 
garner  reader  attention.  It's  taken  out 
85  3-inch  all-type  newspaper  ads — de- 
scribed by  station  advertising  director  Ken 
Klein  as  "chaste" — and  has  slipped  them 
unobtrusively  into  the  women's  pages  of 
major  New  York  newspapers.  There,  ad- 
jacent to  pictures  of  the  newest  shoes, 
bridge  columns  and  household  hints,  the 
ad  asks  in  bold  type:  "If  you  have  chil- 
dren who  watch  tv  .  .  .  we  invite  you  to 
watch  ch.  5  with  them  tonight  at  .  .  .  ." 
For  one  WNEW-TV  show,  re-runs  of  the 
old  "our  gang"  film  shorts,  this  type  of  ad 
has  resulted  in  a  200%  increase  in  Arbitron 
ratings,  the  station  claims. 

Old  Circus  Wagon  Drawn  to  KETV 

A  colorful  antique  circus  wagon  cage, 
now  decorating  the  stage  for  the  daily 
Cartoon  Circus  program  on  KETV  (TV) 
Omaha,  has  been  loaned  to  the  station  by 
the  Omaha  Zoo,  Eugene  S.  Thomas.  KETV 
vice  president  and  general  manager,  has  an- 
nounced. 

Formerly  owned  by  Tony  Jentry's  Dog 
and  Pony  Circus  which  traveled  from 
coast  to  coast  after  World  War  I,  the  wagon 
cage  was  offered  for  use  by  the  station  after 
KETV  announced  plans  for  its  afternoon 
cartoon  show.  Floyd  Henton,  Omaha  Zoo 
supervisor,  discovered  the  abandoned  wagon 
in  a  small  Nebraska  town  nearly  30  years 
ago,  and  restored  the  wagon  for  a  display 
at  the  city  zoo,  according  to  KETV. 

Redheads  Mob  WPEN's  Red  Benson 

Red  Benson  of  WPEN  Philadelphia  is 
partial  to  redheads,  according  to  the  sta- 
tion. When  the  musical  hit,  "Li'l  Abner", 
came  to  Philadelphia  recently,  Mr.  Benson 
announced  that  he  would  be  in  the  down- 
town section  of  the  city  and  would  give 
four  tickets  to  the  show  to  redheads  who 
said  "WPEN  Li'l  Abner"  to  him,  two  tickets 


HOW  TO  WIN  .  .  . 

How  can  a  television  station  make 
sure  that  the  newspapers  in  its  cover- 
age area  will  use  the  program  news 
releases  sent  by  the  station?  This 
question,  along  with  a  plan,  was  taken 
by  a  North  Carolina  station  directly 
to  the  source  of  the  problem — the 
editors  themselves. 

WFMY-TV  Greensboro's  suggestion 
had  to  meet  the  demands  of  15  daily 
papers  and  approximately  47  weeklies 
within  a  50-mile  radius  of  the  station, 
each  with  different  make-up,  specifica- 
tions, deadlines,  "spheres  of  interest" 
and  emphasis. 

Judd  Choler,  promotion  manager  of 
WFMY-TV,  made  personal  calls  on 
18  North  Carolina  and  Virginia  edi- 
tors "to  find  out  what  the  papers  want 
from  us,  and  to  get  on  a  pleasant  re- 
lationship with  them."  Mr.  Choler's 
promotion  idea  subsequently  was 
adapted  for  use  at  WFMY-TV.  Dur- 
ing a  weekday  morning,  live,  studio 
program  <music,  weather,  contests, 
etc.),  WFMY-TV  utilizes  slides  of 
newspaper  mastheads  to  be  shown  on 
a  special  rear  screen  projection  device. 
An  announcer  gives  a  headline  type 
news  item  of  public  service  content 
from  the  newspaper  on  display.  From 
40  to  50  papers  are  rotated  in  this 
manner  during  a  period  of  five  to  eight 
weeks.  The  program  ends  with  the 
reminder  that  the  station's  program  in- 
formation is  found  in  ".  .  .  newspaper, 
and  other  fine  papers  throughout  the 
area." 

WFMY-TV  furnishes  program 
schedules,  free  mat  service,  the  sta- 
tion's weekly  mimeographed  "Chan- 
nel 2  Program  Highlights,"  and  a 
free  one-  or  two-column  zinc  plate  or 
mat  of  a  heading  for  the  material. 
Thus  far,  the  station  reports,  the  edi- 
tors have  given  "us  all  the  coopera- 
tion we  could  ask  for." 


to  all  others.  Well,  according  to  WPEN, 
when  Red  arrived  at  his  location  "there  was 
bedlam."  The  mob  that  surrounded  him 
was  so  thick  that  he  couldn't  get  his  hands 
in  his  pockets  to  hand  out  the  tickets.  The 
station  reports  that  policemen  restored 
order  and  500  tickets  to  "Li'l  Abner"  were 
finally  given  away.  Afterward,  Red  said: 
"I  didn't  know  there  were  so  many  red- 
headed people  in  Philadelphia." 

Clues  Pay  Off  in  WTMT  Contest 

On-air  clues  to  the  combination  for  open- 
ing the  safe  used  in  WTMT  Louisville's 
"Treasure  Vault"  contest  had  to  be  extended 
to  seven  weeks  before  a  winner  could  claim 
the  $1,700  cash  prize.  According  to  the  sta- 
tion, more  than  35,000  persons  in  the  area 
attempted  to  crack  the  500-pound  safe  dur- 
ing WTMT's  visits  to  different  stores  and 
shopping  centers,  An  additional  $100  was 
added  to  the  original  $1,000  prize  for  each 
week  the  safe  went  unopened.  Contestants 


Page  80 


December  15.  1958 


were  allowed  two  minutes  at  the  dial.  Quali- 
fying as  an  "expert  safecracker"  was  a  Louis- 
ville bank  employe  who  swung  open  the 
vault  door  after  studying  the  clues  from  the 
start  of  the  contest,  according  to  WTMT. 

KID-TV  Tests  Atomic  Power 

Cameras  and  recorders  operated  by 
atomic  power  were  used  by  KID-TV  Idaho 
Falls,  Idaho,  in  its  dedication  coverage  of 
the  Argonne  Low  Power  Reactor,  Dec.  2, 
at  the  National  Reactor  Testing  Station  in 
Idaho.  The  Argonne  reactor  produces  200 
kw  of  electricity  and  400  kw  of  space  heat 
for  installations  in  remote  areas  such  as  the 
Arctic  DEW  line.  KID-TV  shot  film  and 
made  tapes  for  broadcasts  that  night,  using 
power  from  the  reactor  as  it  began  output 
at  12:30  p.m.  The  reactor,  according  to  Ar- 
gonne Labs,  will  operate  with  minimum  su- 
pervision for  three  years  on  single  fuel  load- 
ing and  may  possibly  be  used  to  power  radio 
transmitters  in  remote  areas. 

WGMS  Also  Beethoven  Fan 

Sudden  public  recognition  of  composer 
Beethoven's  birthday,  due  to  its  promotion 
in  the  comic  strip  "Peanuts,"  has  prompted 
WGMS  Washington,  D.C.,  to  combine  "only 
(blank)  more  days  til  Beethoven's  birthday" 
with  its  announcements  of  "only  (blank) 
more  shopping  days  til  Christmas."  The 
precocious  little  composer  in  the  strip, 
Schroeder,  has  heralded  his  idol's  birthday 
daily.  WGMS  will  celebrate  the  Dec.  16 
(1770)  event  with  a  broadcast  of  Beethoven's 
Symphony  No.  8  in  F,  Op.  93  at  11:15 
a.m.  WGMS  airs  at  least  one  work  by  the 
composer  almost  every  day  of  the  year, 
and  no  departure  from  its  regular  schedule 
is  necessary,  the  station  reported. 

WTOL-TV  Dynamites  Its  Message 

WTOL-TV  Toledo,  Ohio,  has  been  mail- 
ing simulated  sticks  of  dynamite  to  agen- 
cies to  emphasize  it  as  T.N.T. — Toledo's 
New  Tower — according  to  the  station.  In- 
side each  stick  of  dynamite  and  taped  to 
the  "fuse"  for  easy  removal  is  basic  infor- 
mation about  the  new  station,  which  went 
on  the  air  with  a  special  premiere  program 
last  week  [At  Deadline,  Dec.  1]. 

Timebuyers  Offered  Holiday 

McGavren-Quinn  Corp.,  N.  Y.,  station 
representative  for  four  Connecticut  stations 
now  being  sold  as  a  group — WKNB  New 
Britain,  WNHC  New  Haven,  WATR  Water- 
bury  and  WNAB  Bridgeport — is  asking 
New  York  agency  timebuyers  to  name  the 
new  group  and  is  offering  as  top  prize  a 
16-day  California-Hawaiian  holiday  for  two, 
courtesy  Transocean  Air  Lines.  The  con- 
test which  began  Dec.  2  winds  up  today 
(Dec.  15). 

KFWB  Allots  Yule  Drive  Time 

KFWB  Los  Angeles  is  withdrawing  the 
hours  9-11  p.m.  from  sale  during  the  month 
of  December  and  has  reserved  the  time  ex- 
clusively for  Christmas-connected  public 
service  announcements,  presented  in  a  set- 

BROA.DC  ASTING 


ting  of  appropriate  music.  The  station  last 
week  mailed  invitations  to  12,000  fraternal 
and  civil  organizations  offering  such  use  of 
KFWB  facilities. 

Texas  Tall  Tower  Toured 

WOAI-TV  and  KENS-TV,  both  San  An- 
tonio, were  hosts  Dec.  7  to  more  than  500 
guests  from  Texas  and  other  parts  of  the 
nation  at  festivities  celebrating  the  formal 
opening  of  the  stations'  joint  tv  tower,  re- 
portedly the  tallest  in  Texas  and  the  third 
tallest  structure  in  the  world. 

After  touring  the  $1.25  million  facilities, 
the  guests  were  entertained  at  cocktails  and 
dinner.  Speakers  included  newscasters  David 
Brinkley  of  NBC-TV  and  Ned  Calmer  of 
CBS-TV.  The  guest  list  included  Thomas  E. 
Knode,  vice  president,  NBC  station  rela- 
tions, and  Carl  Ward,  CBS  affiliate  stations, 
as  well  as  other  local,  state  and  national 
officials.  Heading  the  welcoming  committee 
were  James  M.  Gaines,  president  of  the 
Texas  Tall  Tower  Corp.  and  of  WOAI-TV 
(NBC-TV  affiliate),  and  Wayne  Kearl, 
manager  of  KENS-TV  (CBS-TV  affiliate). 

Bucks  Fall  for  KTBC's  Guests 

Friends  and  customers  of  KTBC-AM-TV 
Austin,  Tex.,  are  taking  the  bucks  home 
this  fall.  More  than  30  deer  have  been 
taken  from,  the  several  thousand  acres  in 
two  deer  leases  maintained  by  the  stations 
in  the  hills  west  of  Austin.  Sportsminded 
advertisers  and  agency  personnel  from 
Austin,  Dallas,  Houston,  San  Antonio  and 
other  Texas  cities  have  been  invited  for 
weekend  and  mid-week  hunting  expeditions 
during  the  deer  season. 

KLAC  Gives  Big  Push  in  L.A. 

KLAC  Los  Angeles  has  been  promoting 
itself  recently  with  a  bright  little  folder 
which  tells  how  to  get  '"the  big  push  in 
Southern  California  supermarkets,"  accord- 
ing to  the  station.  Included  are  facts  on  the 
KLAC  "Supermarket  Plan."  The  station 
reports  it  "delivers  mass  displays  within  the 
markets  .  .  .  creates  point  of  purchase  im- 
pact. ..."  All  these  extras  are  delivered 
"by  the  KLAC  team,"  says  the  station. 

WCBS  Sends  Leather-Bound  Digest 

WCBS  New  York  has  distributed  about 
500  copies  of  the  "WCBS  Radio  Data 
Digest"  to  agency  account  executives  and 
timebuyers,  advertiser  officials  throughout 
the  country,  and  the  staff  of  CBS  Radio  Spot 
Sales.  The  promotion  piece,  bound  with  a 
leather  covering,  contains  information  on 
the  station's  programming,  personalities,  au- 
dience, marketing  area  and  merchandising 
facilities. 

Texan  Girls  Romp  at  WILS 

What  happens  when  a  group  of  station 
d.j.'s  tangle  with  a  team  of  Texan  girls  on  the 
basketball  court?  Top  box  office,  thanks  to 
an  unusual  public  relations  effort. 

This  was  demonstrated  by  WILS  Lansing, 
Mich.,  when  it  pitted  its  d.j.  teams  against 
the  Texas  Cowgirls  in  the  local  civic  center 
as  part  of  a  double-header  that  also  featured 
the  Harlem  Globe  Trotters  and  the  Hawaii 


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Broadcasting 


December  15,  1958    •    Page  81 


PROGRAMS  &  PROMOTIONS  continued 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

Dec.  4  through  Dec.  10 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

DA — directional  antenna,  cp— construction  per-  night.    LS  —  local    sunset,    mod.  —  modification, 

mit.   ERP — effective   radiated   power,  vhf — very  trans. — transmitter,   unl. — unlimited   hours,  kc — 

high  frequency,  uhf — ultra  high  frequency,  ant.  kilocycles.  SCA — subsidiary  communications  au- 

— antenna,    anr. — aural,    vis. — visual,    kw — kilo-  thorization.   SSA — special  service  authorization, 

watts,  w — watt,   mc — megacycles.   D — day.  N —  ST  A — special  temporary  authorization.  * — educ. 


50th  Stater  team.  A  record  5,100  fans 
turned  out,  despite  bad  weather,  for  the  best 
attendance  at  the  center  in  two  years,  WILS 
reported.  The  Cowgirls  won,  42-28,  but  it 
might  have  been  more  lopsided — the  WILS 
group  included  some  recruits  from  Michi- 
gan State  U. 

Money  in  The  Streets,  Via  WDGY 

There's  money  on  the  street  where  you 
live  in  Minneapolis-St.  Paul,  Minn.,  thanks 
to  a  recent  WDGY  promotion.  Every  morn- 
ing, WDGY  personality  Don  Kelly  names 
two  "money  streets,"  one  in  each  of  the 
Twin  Cities,  and  listeners  living  on  these 
streets  are  invited  to  send  their  names  and 
addresses  to  the  station.  Five  envelopes 
with  random  addresses  are  kept  at  the  sta- 
tion, containing  amounts  from  $5  to  $100. 
If  a  postcard  is  received  from  any  of  these 
five  people  WDGY  awards  each  of  them 
whatever  is  in  the  envelope  with  his  name. 
The  first  day  this  contest  was  run  there 
were  over  100  entries  from  streets  an- 
nounced, according  to  WDGY,  and  two 
winners  collected  a  total  of  $50. 

Gentleman  Jim  Arrives  for  KXOK 

KXOK  St.  Louis'  new  personality,  Gentle- 
man Jim  Bradley,  came  to  town  and  got 
a  handsome  welcome.  Arriving  by  train, 
dressed  in  his  black  suit,  trimmed  with 
grey  velvet,  derby  hat,  ascot  tie  with 
diamond  stick-pin  and  walking  stick.  Gentle- 
man Jim  was  met  by  a  band,  models  with 
welcoming  signs,  and  "hundreds  of  people," 
according  to  KXOK.  Gentleman  Jim  then 
toured  the  city,  handing  out  simulated 
diamond  stick-pins  along  the  way.  Accord- 
ing to  KXOK  Vice  President  and  General 
Manager  C.  L.  Thomas,  Gentleman  Jim 
Bradley  was  created  to  fill  the  station's 
morning  and  early  afternoon  time  schedules 
as  well  as  to  appear  for  five  hours  on  Sun- 
day afternoon. 


Santa's  Helpers  Write  to  WAMP 

In  a  pre-Christmas  contest  at  WAMP 
Pittsburgh  28  children  between  the  ages 
of  6  and  12  will  win  "shopping  sprees"  in 
a  local  department  store  by  completing  the 
sentence,  "I  want  to  be  Santa's  helper  be- 
cause .  .  ."  Co-sponsored  by  Rosenbaum's 
Department  Store  and  promoted  on 
WAMP's  Rex  Dale  Show,  the  contest  offers 
$250  worth  of  credit  in  the  store  to  each 
of  the  three  top  winners.  The  25  runners- 
up  will  each  receive  $5  merchandise  cer- 
tificates. All  28  will  be  treated  to  lunch, 
after  which  they  will  appear  on  Mr.  Dale's 
program. 

DJ.  Adds  Realistic  Note 

A  personal  touch  of  realism  was  incor- 
porated into  a  dairy's  commercials  on 
WPBN-TV  Traverse  City,  Mich.  D.j.  Ted 
Simon  tied  in  the  live  commercials  for  a 
local  dairy,  which  was  giving  away  min- 
iature sports  cars  in  exchange  for  dairy 
carton  tops,  by  giving  his  "pitch"  from 
beside  and  inside  his  own  "real"  sports  car. 


New  Tv  Stations 


APPLICATION 

Christiansted,  St.  Croix,  V.I. — Radio  American 
West  Indies  Inc.,  ch.  8  (180-186  mc);  ERP  3.79  kw 
vis.,  1.895  kw  aur.;  ant.  height  above  average 
terrain  732  ft.,  above  ground  316.5  ft.  Estimated 
construction  cost  $129,462,  first  year  operating 
cost  $57,500,  revenue  $45,000.  P.O.  address  Box 
931.  Studio-Trans,  location  0.5  miles  SSE  of 
Christiansted.  Geographic  coordinates  17°  44'  19" 
N.  Lat.,  64°  42'  07"  W.  Long.  Trans.-ant.,  RCA. 
Legal  counsel  Cottone  &  Scheiner,  Washington. 
Consulting  engineer  George  P.  Adair  Co.,  Wash- 
ington. Applicant  is  licensee  of  WTVI  Christian- 
sted. Announced  Dec.  9. 


Existing  Tv  Stations 

ACTIONS  BY  FCC 

KNAC-TV  Fort  Smith,  Ark.— Is  being  advised 
that  application  for  transfer  of  control  from 
Harry  Pollock  to  Donald  W.  Reynolds  indicates 
necessity  of  a  hearing.  Chairman  Doerfer  and 
Commissioner  Cross  dissented.  Announced  Dec. 
10. 

WAVY-TV  Portsmouth,  Va. — Granted  waiver 
of  Sect.  3.652(a)  of  rules  to  change  identifica- 
tion to  Norfolk-Portsmouth. 

CALL  LETTERS  ASSIGNED 

KTLE  Pocatello,  Idaho— KBLI  Inc.,  ch.  6. 

WTAS  Albany,  N.Y.— Van  Curler  Bcstg.  Corp., 
ch.  35.  Changed  from  WTRI,  effective  Jan.  1. 

KOKE-TV  Oklahoma  City,  Okla.— Independent 
School  Dist.  No.  89,  ch.  *25.  Changed  from  KTVQ. 

WQEX  Pittsburgh,  Pa.  —  Metropolitan  Pitts- 
bursh  Educational  Tv  Station,  ch.  *47. 

KPEC-TV  L^kewood  Center,  Wash.— Clover 
Psrk  School  Dist.  No.  400.  Pierce  County,  ch. 
*56. 

Translators 


Renville  County  Tv  Corp.  (%  Robert  G.  John- 
son), Olivia,  Minn. — Granted  cp  for  new  tv  trans- 
lator station  on  ch.  76  to  translate  nrograms  of 
WCCO-TV  Minneapolis.  Announced  Dec.  4. 

New  Am  Stations 


ACTIONS  BY  FCC 

Rockmart,  Ga. — Polk  Radio — Granted  1220  kc, 
250  w  D.  P.O.  address  L.  E.  Gradick,  987  Mt. 
Paran  Rd.,  N.W..  Atlanta.  Estimated  construc- 
tion cost  $5,696,  first  year  operating  cost  $24,000, 
revenue  $3«,000.  Owners,  each  one-third:  James 
G.  McGarity,  mechanic;  Stephens  B.  McGarity, 
peace  officer,  and  Leslie  E.  Gradick  Jr.,  engineer. 
Announced  Dec.  10. 

Calais,  Me.— St.  Croix  Bcstg.  Co.— Granted  1230 
kc,  250  w  unl.  P.O.  address  %  Cottone  &  Schein- 
er, 1820  Jefferson  PI.  N.W.,  Washington.  Esti- 
mated construction  cost  $14,152.  first  year  operat- 
ing cost  $30,000,  revenue  $32,000.  Robert  D.  Haw- 
ley  and  Wesley  J.  Wentworth,  both  Amherst 
bank  directors,  each  own  50%.  Announced  Dec.  4. 

Greenville,  Pa. — Greenville  Bcstg.  Co. — Grant- 
ed 940  kc,  1  kw  DA,  D.  P.O.  address  60  College 
Ave.,  Greenville.  Estimated  construction  cost 
$24,596,  first  year  operating  cost  $34,580,  revenue 
$38,000.  Equal  partners  are  Kenneth  B.  Anderson 
and  Merle  G.  Anderson.  Kenneth  is  former  em- 
ploye, Westinghouse  Electric  Co.,  Merle  is  lum- 
ber salesman.  Announced  Dec.  4. 


APPLICATIONS 

Fairhope,  Ala. — Price  Bcstg.  Corp.,  1220  kc,  1 
kw  D.  P.O.  address  Box  1317.  Estimated  construc- 
tion cost  $35,450,  first  year  operating  cost  $43,000, 
revenue  $52,000.  Owners  are  George  K.  Noland 
(19.6%),  bottler;  John  Dixon  (19.6%),  recording 
and  publishing;  Sam  Price  Jr.  (17.8%),  sales- 
man, WBMK  West  Point,  Ga.;  Charles  L.  Thomp- 
son (17.8%)  recording  and  publishing,  and  oth- 
ers. Announced  Dec.  10. 

Jacksonville,  111. — Guy  E.  McGaughey  Jr.,  1550 
kc,  250  w  N..  1  kw  D.  unl.  P.O.  address  Skiles 
Bldg.,  Mt.  Carmel,  111.  Estimated  construction 
cost  $57,600,  first  year  operating  cost  $102,000, 
revenue  $120,000.  Mr.  McGaughey,  sole  owner,  is 
attorney.  Announced  Dec.  4. 

Morris,  HI. — Grundy  Bcstg.  Co.,  1550  kc,  250  w 
D.  P.O.  address  Louisiana,  Mo.  Estimated  con- 
struction cost  $14,077,  first  year  operating  cost 
$48,550,  revenue  $53,600.  Applicants  are  theatre- 


owners  Russell  and  Mildred  Armentrout.  An- 
nounced Dec.  10. 

Fremont,  Mich. — Rev.  Stuart  P.  Noordyk,  1550 
kc.  1  kw  D.  P.O.  address  East  State  Rd.,  Box 
361,  Grant,  Mich.  Estimated  construction  cost 
$11,925,  first  year  operating  cost  $20,000,  revenue 
$30,000.  Rev.  Noordyk  is  organist  for  radio  bible 
class.  Announced  Dec.  8. 

Valdese,  N.C.— Central  Bcstg.  Co.,  1490  kc.  250 
w  D.  P.O.  address  Box  629,  Belmont,  N.C.  Esti- 
mated construction  cost  $13,436,  first  year  operat- 
ing cost  $22,000,  revenue  $30,000.  Applicant  "is 
sole  owner  of  WCGC  Belmont,  N.C,  51%  owner 
of  WEGO  Concord,  N.C,  and  has  minority  inter- 
est in  WPCC  Clinton,  SC.  Announced  Dec.  10. 

Winston-Salem,  N.C. — Reisenweaver-Communi- 
cations,  1550  kc,  1  kw  D.  P.O.  address  Box  5082. 
Estimated  construction  cost  $15,200,  first  vear 
operating  cost  $48,000,  revenue  $75,000.  Wilbur 
B.  Reisenweaver,  sole  owner,  is  in  two-way  radio 
sales  and  service.  Announced  Dec.  8. 

Delphos,  Ohio — Western  Ohio  Bcstg.  Co.,  940 
kc,  250  w  D.  P.O.  address  %  Charles  E.  Trivette, 
Virgie,  Ky.  Estimated  construction  cost  $22,830, 
first  year  operating  cost  $31,750,  revenue  $42,500. 
Equal  partners  are  Mr.  Trivette,  95%  owner  of 
WMLF  Pineville,  Ky..  and  Herman  G.  Dotson, 
50%  owner  of  WNRG  Grundy,  Va.,  and  25% 
owner  of  WMNF  Richwood,  W.Va.,  and  WCPM 
Cumberland,  Ky.  Announced  Dec.  10. 

Miamisburg,  Ohio — Miami  Valley  Christian 
Bcstg.  Assn.  Inc.,  940  kc,  500  w  D.  P.O.  address 
419  S.  Riverview.  Estimated  construction  cost 
$21,345,  first  year  operating  cost  $48,000,  revenue 
$60,000.  Applicant  is  non-profit  organization. 
Announced  Dec.  8. 

Suffolk,  Va. — Nansemond  Bcstrs.,  1010  kc,  5  kw 
D.  P.O.  address  %  Radio  Station  WPAQ.  Mt. 
Airy.  N.C.  Estimated  construction  cost  $52,625, 
first  year  operating  cost  $70,000,  revenue  $80,000. 
Applicants  are  Mr.  and  Mrs.  Ralph  D.  Epperson. 
Mr.  Epperson  also  owns  WPAQ.  Announced 
Dec.  10. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

KWEI  Weiser,  Idaho — Granted  change  of  fre- 
quency from  1220  kc  to  1260  kc,  continuing  op- 
eration with  1  kw.  D. 

KFMQ  (FM)  Lincoln,  Neb.— Granted  SCA  to 
engage  in  functional  music  operation  on  multi- 
plex basis. 

WSOM  (FM)  Salem,  Ohio— Granted  SCA  to 
engage  in  functional  music  operation  on  multi- 
plex basis. 

KSRV  Ontario,  Ore. — Granted  increase  of  day- 
time power  from  1  kw  to  5  kw,  continuing  op- 
eration on  1380  kc  with  1  kw-N,  DA-N. 

WCOR  Lebanon,  Tenn. — Granted  increase  of 
power  from  250  w  to  500  w,  continuing  operation 
on  900  kc,  D. 

KRKO  Everett,  Wash. — Granted  increase  of 
power  from  1  kw  to  5  kw,  continuing  unlimited 
time  operation  on  1380  kc,  DA-N;  engineering 
conditions;  remote  control  permitted  during  non- 
DA  daytime  hours. 

WMAM  Marinette,  Wis. — Granted  renewal  of 
license  without  prejudice  to  such  action  as 
Commission  may  deem  warranted,  if  any,  as 
result  of  final  determination  reached  in  proceed- 
ings re  application  of  William  Walker,  et  al.,  and 
Evening  Telegram  Co.,  Norman  M.  Postles  and 
Walter  C.  Bridges  for  consent  to  voluntary  trans- 
fer of  control  of  M  &  M  Bcstg.  Co.  (WMAM 
and  WMBV-TVi.  Marinette,  Wis.  Announced 
Dec.  10. 


APPLICATIONS 

WROD  Daytona  Beach,  Fla. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

KOOD  Honolulu,  Hawaii — Mod.  of  cp  to  in- 
crease power  from  1  kw  to  5  kw  and  change 
type  trans. 

KBUR  Burlington,  Iowa — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new- 
trans. 

KASO  Minden,  La. — Mod.  of  license  to  change 
hours  of  operation  from  unl.  to  SH. 

WHMP  Northampton,  Mass.— Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WTXL  West  Springfield,  Mass. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WNBZ  Saxanac  Lake,  N.Y. — Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WBAW  Barnwell,  S.C. — Cp  to  increase  power 
from  500  w  to  1  kw. 

WGAP  Maryville.  Tenn. — Cp  to  increase  day- 


Page  82    •    December  15,  1958 


Broadcasting 


time  power  from  250  w  to  1  kw  and  install  new 
trans. 

KZOL  Muleshoe,  Tex.— Cp  to  change  ant.- 
trans.  and  studio  location,  make  changes  in 
ground  system  and  change  station  location  to 
Farwell,  Tex. 

WTIP  Charleston,  W.Va. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WBKV  West  Bend,  Wis.— Cp  to  increase  power 
from  500  w  to  1  kw  and  install  new  trans. 

CALL  LETTERS  ASSIGNED 

KBHC  Nashville,  Ark. — R.G.  McKeever,  1260 
kc. 

WMRA  Marianne,  Fla.— Southern  Bcstg.  Co.  of 
Marianna  Inc.,  1390  kc. 

WIOK  Mount  Dora,  Fla— Triangle  Bcstg.  Corp., 
1580  kc.  Changed  from  WMDF. 

WINQ  Tampa,  Fla.— Radio  Tampa,  1010  kc. 
Changed  from  WTNZ. 

WEZJ  Williamsburg,  Ky.— Whitley  County 
Bcstg.  Co.,  1440  kc. 

KEYD  Oakes,  N.D.— Interstate  Bcstg.  Corp., 
1220  kc. 

KYAP  Ruidoso,  N.M.— Ruidoso  Bcstg.  Co., 
1340  kc. 

KSOL  Spokane,  Wash. — Christian  Services  Inc., 
1330  kc. 

WMRW  Merrill,  Wis.— Ladon  Bcstg.  Corp., 
730  kc. 

WTOJ  Tomah,  Wis.— Jack  L.  Goodsitt,  1460  kc. 


New  Fm  Stations 


ACTIONS  BY  FCC 

Alameda,  Calif. — Patrick  Henry  and  David 
Larsen — Granted  92.7  mc,  .275  kw.  P.O.  address 
6515  Mountain  Blvd.,  Oakland.  Estimated  con- 
struction cost  $5,760,  first  year  operating  cost 
$12,000  revenue  $16,000.  Mr.  Henry  (75%)  is 
KROW  Oakland  announcer-engineer.  Mr.  Larsen 
is  radio  and  tv  information  man  in  U.S.  Marine 
Corps.  Announced  Dec.  10. 

Grand  Junction,  Colo. — Western  Slope  Bcstg. 
Co.— Granted  29.3  mc.  2.79  kw.  P.O.  address  Box 
30.  Grand  Junction.  Estimated  construction  cost 
$10,595,  first  year  operating  cost  $2,500,  revenue 
$1,500.  Applicant  is  licensee  of  KREX-AM-TV 
Grand  Junction,  Colo.  Its  president.  Rex  G. 
Howell,  owns  50%  of  KGLN  Glenwood  Springs, 
Colo.  Announced  Dec.  4. 

St.  Petersburg,  Fla. — Trans-Chord  Inc. — Grant- 


ed 99.5  mc,  31  kw.  P.O.  address  3770  Ocean  Dr., 
Vero  Beach,  Fla.  Estimated  construction  cost 
$34,883,  first  year  operating  cost  $37,785,  revenue 
$44,500.  Owners  are  Harry  C.  Offutt  Jr.  (93%) 
and  others.  Mr.  Offutt  is  in  oil  and  natural  gas, 
etc.  Announced  Dec.  4. 

APPLICATIONS 

Huntsville,  Ala. — James  A.  Hornbuckle,  99.1 
mc,  2.66  kw.  P.O.  address  512  Forrest  Circle. 
Estimated  construction  cost  $11,720,  first  year 
operating  cost  $12,500.  revenue  $15,000.  Applicant 
sells  hi-fi  gear  and  phonograph  records.  An- 
nounced Dec.  8. 

Pine  Bluff,  Ark.— Universal  Bcstg.  Corp.,  92.3 
mc,  3.18  kw.  P.O.  address  Box  957.  Estimated 
construction  cost  $12,045,  first  year  operating  cost 
$9,576,  revenue  $18,500.  Applicant  B.J.  Parrish 
also  owns  KOTN  Pine  Bluff.  Announced  Dec.  4. 

San  Diego,  Calif. — Leonard  Graysen,  97.3  mc 
29.5  kw.  P.O.  address  Suite  1007,  6399  Wilshire 
Blvd.,  San  Diego.  Estimated  construction  cost 
$23,200,  first  year  operating  cost  $51,000,  revenue 
$57,600.  Mr.  Graysen,  sole  owner,  is  in  real  estate 
development  and  construction.  Announced  Dec. 
10. 

Louisville,  Ky. — Fidelity  Radio  Inc.,  97.5  mc, 
17.28  kw.  P.O.  address  300  W.  Broadway  St. 
Estimated  construction  cost  $17,500,  first  year  op- 
erating cost  $24,000,  revenue  $28,000.  Mr.  and 
Mrs.  Stephen  A.  Cisler  Jr.  (50%  of  KEAR  [FM] 
San  Francisco)  are  owners.  Announced  Dec.  8. 

Medford,  Mass. — Conant  Bcstg.  Co.,  107.9  mc, 
15  kw.  P.O.  address  99  Revere  Beach  Pkwy. 
Estimated  construction  cost  $14,515,  first  year 
operating  cost  $25,000,  revenue  $35,000.  Applicant 
is  licensee  of  WHIL  Medford.  Announced  Dec.  8. 

Port  Arthur,  Tex. — Triangle  Bcstg.  Co.,  93.3 
mc,  3.33  kw.  P.O.  address  Goodhue  Hotel  Bldg., 
Box  430.  Estimated  construction  cost  $11,470,  first 
year  operating  cost  $9,600,  revenue  $15,000.  Harry 
Diehl,  sole  owner,  is  in  electronic  parts.  An- 
nounced Dec.  10. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

KPLI  Riverside,  Calif.— Parker-Lee  Inc.,  99.1 
mc.  Changed  from  KPIP. 

KFMB-FM  San  Diego,  Calif  .—Marietta  Invest- 
ment Corp.,  100.7  mc. 

KSTN-FM  Stockton,  Calif —Valley  Bcstrs.  Inc., 
107.3  mc. 


WOHI-FM  East  Liverpool,  Ohio — East  Liver- 
pool Bcstg.  Co.,  104.3  mc. 

WSAD  San  Juan,  P.R. — Segismundo  Quinones 
Jr.,  98.5  mc. 

WYFI  Norfolk,  Va. — Electronic  Research  Inc., 
99  7  mc 

KLSN  Seattle,  Wash.— Sight  and  Sound,  101.5 
mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

KWCB  Searcy,  Ark. — Granted  transfer  of  con- 
trol from  C.N.,  Mary  and  Carlene  Dodd  to  C.R. 
Home  (KXRJ  Russellville.  Ark.);  consideration 
$72.^00  for  88%  interest.  Announced  Dec.  10. 

KBMX  Coalinga,  Calif.— Granted  assignment  of 
license  from  Vernon  J.  Stedry  and  Jesse  F. 
Tepper  to  Sheldon  Anderson;  consideration  $30,- 
000.  Announced  Dec.  4. 

KVFM  (FM)  San  Fernando,  Calif. — Granted 
assignment  of  cp  from  Walter  Gelb  and  Ted 
Bolnick  to  San  Fernando  Valley  Bcstg.  Co..  in 
which  Messrs.  Gelb  and  Bolnick  will  have  69.9% 
interest;  stock  transaction. 

WABR  Winter  Park,  Fla. — Granted  assignment 
of  license  to  Contemporary  Bcstg .  Co.  (J.  Edward 
Edwards,  president);  consideration  $225,000.  An- 
nounced Dec.  10. 

KGMB-AM-TV  Honolulu,  KHBC-AM-TV  Hilo 
and  KMAU-TV  Walluku,  all  Hawaii— Granted 
transfer  of  control  of  Hawaiian  Bcstg.  System 
Ltd.,  from  Consolidated  Amusement  Co.  to  Hia- 
land  Development  Corp.;  consideration  $8,738,249. 
Of  transferee's  17  stockowners,  only  ones  having 
other  broadcast  interests  are  Roy  J.  Turner, 
12V2%  interest  in  KWTV  (TV)  Oklahoma  Citv 
and  C.  Dale,  M.  Clare  and  Lloyd  W.  Miller,  1.57% 
in  KARD  (TV)  Wichita.  Announced  Dec.  4. 

WSJM  St.  Joseph,  Mich. — Granted  assignment 
of  license  to  WSJM  Inc.  (William  E.  Walker, 
president);  consideration  $152,319.  Assignee  stock- 
holders have  interests,  individually  or  collective- 
ly in  WBEV  Beaver  Dam,  Wis.;  KCLN  Clinton, 
Iowa:  VvSHE  Sheboygan,  Wis.;  WMAM  and 
WMBV-TV  Marinette,  Wis.;  WONN  Lakeland, 
Fla.;  WHBL  Sheboygan,  Wis.;  and  WKOW-AM- 
TV  Madison,  Wis.;  grant  is  subject  to  oond't'on 
that  Benedict  F.  Hovel  divest  himself  of  his 
interest  in  and  association  with  WHBL  within 
90  days  after  consummation  of  assignment  of 
license  of  WSJM.  Announced  Dec.  10. 

WCTW  New  Castle,  Ind.— Granted  acquisition 
of  negative  control  by  Adaline  B.  Chambers,  et 


WEST  COAST 

$200,000 

Low  frequency  in  good 
market.  Good  profits. 
Price  includes  some  ac- 
counts receivable.  29% 
down,  balance  over  8 
years. 


FULLTIME  INDEPENDENT 
$225,000 
SEMI-MAJOR  TEXAS 
MARKET 
This  is  a  high  powered 
fulltime,  highly  rated  in- 
dependent in  one  of  the 
larger    secondary  mar- 
kets in  Texas. 


MIDWEST  DAYTIMER 
$90,000 
For  Quick  Action 
Profitable   daytimer  for 
owner-operator.  $20,000 
down,  long  terms  if  ad- 
ditional collateral  avail- 
able. 


CENTRAL 

$450,000 
FULLTIME  NETWORK 
Over  one-quarter  mil- 
lion home  market.  Ex- 
cellent equipment,  top 
ratings.  Terrific  poten- 
tial. 


SOUTHERN 

$100,000 

A  fulltime  250-watter 
serving  three  cities. 
Good  terms. 


HAMILTON  •  STUBBLE  FIELD  TWINING  and  Associates,  Inc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 
1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 
Fidelity  Union  Life  Bldg. 
Rl  S-1175 


CHICAGO 
Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSole*  St.,  N.W. 
EX  3-3456 


Broadcasting 


December  15,  1958    •   Page  83 


Planning 
a  Radio 
Station? 


nMij 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  NC-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RAD tO  CORPORATION 
Of  AMERICA 


Page  84    •    December  15,  1958 


FOR  THE  RECORD  continued 


al.,  by  purchase  of  0.03%  of  stock  from  Allen  C. 
Hiner  for  $9,000.  Announced  Dec.  4. 

WEBC  Duluth,  Minn. — Granted  assignment  of 
cp  and  licenses  to  WEBC  Inc.  (George  H.  Clinton, 
president,  has  interest  in  WTMA-AM-FM 
Charleston,  S.C.);  consideration  $250,000.  An- 
nounced Dec.  10. 

KWRE  Warrenton,  Mo. — Granted  assignment 
of  licenses  to  KWRE  Radio  Inc.  (Harry  G. 
Kline,  president) ;  consideration  $65,000  and  W.  T. 
Zimmerman  to  be  employed  as  consultant  for 
10  years  at  $2,500  per  year.  Announced  Dec.  10. 

KXLO  Lewiston,  Mont. — Granted  assignment 
of  licenses  to  Asger  Mikkelsen;  consideration 
$100,000.  Announced  Dec.  10. 

WFVG  Fuquay  Springs,  N.C. — Granted  assign- 
ment of  license  from  J.M.  Stephenson  to  James 
F.  Flanagan,  et  al.,  d/b  as  Radio  Station  WFVG; 
consideration  $42,000.  Announced  Dec.  10. 

WKIX-AM-FM  Raleigh,  N.C— Granted  assign- 
ment of  license  to  WKIX  Bcstg.  Co.  (Ralph  C. 
Price,  president);  consideration  $215,000;  con- 
ditioned that  James  M.  Stephenson  dispose  of 
his  interest  in  station  WFVG  Fuquay  Springs, 
N.C,  prior  to  consummation  of  assignment  of 
licenses.  Announced  Dec.  10. 

W79AA  Claremont,  N.H. — Granted  assignment 
of  license  of  tv  translator  station  to  Mt.  Mans- 
field Television  Inc.  (WCAX-TV,  ch.  3,  Burling- 
ton, Vt.);  consideration  $3,600  includes  lease  of 
equipment  for  three  years  with  option  to  renew 
lease  for  additional  three  years  at  $50  per  year 
or  purchase  same  for  $100.  Announced  Dec.  10. 

KFLY  Corvallis,  Ore. — Granted  acquisition  of 
positive  control  by  David  E.  Hoss  (now  50% 
owner)  through  sale  by  Leander  Quiring  of  lat- 
ter's  50%  interest — additional  2%  to  Mr.  Hoss, 
24%  to  Leon  C.  Boner  and  24%  to  Douglas 
Whipple;  consideration  $25,500.  Announced  Dec.  4. 

WHHS  (FM)*  Havertown,  Pa.— Granted  (1)  re- 
newal of  license  and  (2)  assignment  of  license 
and  cp  to  The  School  District  of  Haverford 
Township.  Station  has  been  off  air  since  Mar. 
1956  to  enable  it  to  be  transferred  to  new  senior 
high  school.  Announced  Dec.  10. 

WWBD  Bamberg,  S.C— Granted  transfer  of 
control  from  P.  Eugene  Brabham,  et  al.,  to  Joe 
Speidel  IH  (WOIC  Columbia,  and  WPAL  Charles- 
ton, both  South  Carolina);  consideration  $15,687 
for  remaining  59.43%  interest.  Announced  Dec.  4. 

WHLP  Centerville,  Tenn. — Granted  assignment 
of  license  to  Trans-Air  Broadcast  Corp.  (William 
R.  McDaniel  and  Eugene  N.  Hester);  considera- 
tion $26,250,  Announced  Dec.  4. 

WTOC  Union  City,  Tenn. — Granted  assignment 
of  license  from  Joe  H.  Harpole  and  William  H. 
Parks  to  Davy  Crockett  Bcstg.  Co.  (David  J. 
Capps,  Don  Hickman  and  Paul  Clark);  consider- 
ation $25,000.  Announced  Dec.  10. 

WCHV  Charlottesville,  Va.— Granted  assign- 
ment of  license  to  Eastern  Bcstg.  Corp.  (R.A. 
Neuhotf,  president);  consideration  $200,000  plus 
$10,000  to  firm  handling  transaction.  Announced 
Dec.  4. 

KLAN  Renton,  Wash. — Granted  assignment  of 
license  to  Walter  N.  Nelskog,  et  al.,  d/b  as  Seat- 
tle Musicasters;  consideration  $192,000.  Mr.  Nels- 
kog is  part  owner  of  four  am  sations — KUDI 
Great  Falls,  Mont.;  KUDE  Oceanside,  Calif.; 
KQDY  Minot,  N.D.,  and  KQTY  Everett,  Wash. 
Comr.  Hyde  voted  for  a  309  (b)  letter.  Announced 
Dec.  4. 

APPLICATIONS 

WBYE  Calera,  Ala. — Seeks  assignment  of  li- 
cense from  Shelby  County  Bcstg.  Co.  to  Shelby 
County  Advertising  Corp.  (two-thirds  owned  by 
Ralph  W.  Sears,  Alabama  College  public  rela- 
tions director),  for  $40,000.  Announced  Dec.  10. 

WJHB  Talladega,  WTLS  Tallassee,  both  Ala- 
bama, and  WMBC  Macon,  Miss. — Seek  transfer 
of  50%  of  licensee  (Confederate  Bcstg.  Co.) 
from  Mr.  and  Mrs.  Ned  Butler  to  WiUiam  Tyler, 
general  manager,  WHNY  McComb,  Miss.  Plan 
calls  for  sale  of  all  of  WTLS  to  Mr.  Butler  for 
$15,000  and  WMBC  to  Mr.  Walter  Welch,  for 
assumption  of  debts.  Announced  Dec.  9. 

KITO  San  Bernardino,  Calif. — Seeks  transfer 
of  100%  of  licensee  (Radio  Assoc.  Inc.)  from 
Marshall  S.  Neal  et  al  (all  stockholders)  to 
Myer  Feldman,  partner  in  KLAD  Klamath 
Falls,  Ore.,  and  Arnold  S.  Lerner  and  Raymond 
Ruff,  both  formerly  in  KOMA  Oklahoma  City, 
Okla.,  for  $76,654  ($1  per  share).  Announced 
Dec.  8. 

WFRP  Savannah,  Ga. — Seeks  assignment  of 
license  from  Ga.  Bcstg.  Co.  to  Fisher  Bcstg.  Co. 
$87,500.  Buyer  Albert  T.  Fisher  Jr.  is  former 
stockholder  in  several  South  Carolina  am  sta- 
tions. Announced  Dec.  4. 

WKTG  Thomasville,  Ga. — Seeks  assignment  of 
license  from  John  H.  Phipps  to  James  S.  Rivers 
tr/as  Radio  Station  WKTG  for  $60,000.  Mr.  Rivers 
also  owns  WMJM  Cordele  and  WDOL  Athens, 
52%  of  WTJH  East  Point,  84%  of  WJAZ  Albany 
and  51%  of  WACL  Waycross,  all  Georgia.  An- 
nounced Dec.  4. 

KIDO  BOISE,  Idaho — Seeks  assignment  of  li- 
cense from  KIDO  Inc.  to  Mesabi  Western  Corp. 
for  $181,000.  Purchasers  are  Pacific  National 
Bank  of  Seattle,  80%,  and  William  E.  Boeing  Jr., 
sole  owner  of  KEDO  Longview,  Wash.,  20%. 
Announced  Dec.  10. 

WMBH-AM-FM  Joplin,  Mo. — Seeks  assignment 
of  license  from  O'Brien  &  Assoc.  Inc.  to  Radio 
Joplin  Inc.  for  $40,500.  Certain  other  real  estate 
is  included.  Buyers  are  Edward  E.  Haverstick 
Jr.  (53.7%),  William  K.  Haverstick  (40.74%)  and 
Dick  J.  Kasten  (5.56%)  who  have  same  percent- 
age of  ownership  in  KSTL  St.  Louis,  Mo.  An- 
nounced Dec.  8. 

KDRO-TV  Sedalia,  Mo.— Seeks  transfer  of  100% 


of  licensee  (KDRO-TV  and  Radio  Dae.)  from 
Milton  J.  Hinlein  et  al  (all  stockholders)  to 
Cook  Paint  and  Varnish  Co.  for  $50,000  ($1  per 
share).  Cook  owns  KMBC  Bcstg.  Co.  which 
owns  KMBC-AM-TV  Kansas  City,  Mo.,  and 
KFRM  Concordia,  Kan.  Announced  Dec.  9. 

KSD-AM-TV  St.  Louis,  Mo.— Seeks  transfer  of 
control  of  licensee  corporation  from  Joseph 
Pulitzer  Jr.  and  Charles  J.  Hentschell,  voting 
trustees  to  Messrs.  Pulitzer  and  Hentschell  and 
Dell  B.  Stafford,  Raymond  L.  Crowley  and  John 
G.  Jackson,  voting  trustees.  Announced  Dec.  8. 

WISP  Kinston,  N.C— Seeks  assignment  of  li- 
cense from  Citizens  Bcstg.  Co.  to  Klehl  Bcstg. 
Co.  for  $25,000.  Buyers  are  William  K.  Diehl, 
with  WLOW  Norfolk,  Va.,  and  Mrs.  Diehl,  95%, 
and  Frederick  T.  Stant  Jr.,  attorney,  5%.  An- 
nounced Dec.  8. 

WHEB  Portsmouth,  N.H. — Seeks  assignment 
of  license  from  WHEB  Inc.  to  Knight  Bcstg.  of 
N.H.  Inc.  for  $75,000.  Buyer  Norman  Knight  is 
general  manager  of  WNAC-AM-TV  and  WRKQ- 
FM,  all  Boston.  Announced  Dec.  10. 

WCMB-AM-TV  Harrisburg,  Pa.— Seeks  acqui- 
sition of  80%  (662'3%  from  Edgar  T.  Shepard  Jr. 
and  131,S%  from  Edgar  K.  Smith  who  retains 
20%),  by  Washington  radio-tv  attorney  James 
A.  McKenna  for  $277,500— $192,000  for  stock  and 
balance  for  related  agreements.  Mr.  McKenna 
owns  50%  of  KEVE  Minneapolis-St.  Paul.  An- 
nounced Dec.  8. 

WGRF  Aguadilla,  P.R. — Seeks  transfer  of  100% 
from  Guillermo  R.  Ferreri  et  al  (all  stockhold- 
ers) to  Manuel  A.  Cabrera  (interest  in  WNIK 
Arecibo),  for  $21,000.  Announced  Dec.  9. 

WOKE  Oak  Ridge,  Tenn.— Seeks  transfer  of 
100%  licensee  (WOKE  Inc.)  from  Arthur  D. 
Smith  Jr.  and  Carter  M.  Parham  to  WATO  Die. 
for  $30,200.  Buyer  is  licensee  of  WATO  Oak 
Ridge.  Announced  Dec.  4. 

WEZL  Richmond,  Va. — Seeks  assignment  of 
license  from  William  E.  Benns  Jr.  and  Barbara 
Benns,  d/b  as  Chesterfield  Bcstg.  Co.,  to  WEZL 
Inc.  for  $111,000.  Buyers  are  equal  partners  Ben 
Strouse  (interest  in  WWDC-AM-FM  Washington, 
WMBR-AM-FM  Jacksonville,  Fla.,  and  WEBB 
Baltimore);  and  Leon  B.  Back  (interest  in 
WEBB).  Announced  Dec.  9. 

WRON  Ronceverte,  W.Va.— Seeks  transfer  of 
84.2%  from  Charles  E.  Springer  to  James  E. 
Venable,  manufacturer  of  septic  tanks,  for 
$63,150.  Announced  Dec.  8. 

Hearing  Cases 

FINAL  DECISIONS 

By  order,  Commission  adopted  and  made  ef- 
fective immediately  Oct.  23  initial  decision  and 
granted  application  of  Patrick  Henry  and  David 
D.  Larsen  for  new  Class  A  fm  station  to  operate 
on  92.7  mc  in  Alameda,  Calif. 

By  order,  Commission  made  effective  im- 
mediately Oct.  28  initial  decision  and  granted 
application  of  Capitol  Bcstg.  Corp.  to  change 
facilities  of  station  WCAW  Charleston,  W.Va.. 
from  1400  kc.  250  w,  U,  to  680  kc,  250  w,  DA,  U. 
Chairman  Doerfer  and  Commissioner  Ford  dis- 
sented. 

By  decision.  Commission  denied  application  of 
Joe  Tom  Easley  to  establish  and  use  studio  in 
Eagle  Pass,  Tex.,  for  transmission  of  radio  pro- 
grams to  station  XEMU  Piedras  Negras,  Coa- 
huilla,  Mexico,  Commissioner  Cross  dissented. 
Initial  decision  of  March  27,  1957,  looked  toward 
grant. 

INITIAL  DECISIONS 

Hearing  Examiner  Forest  L.  McClenning  is- 
sued '.nitial  decision  looking  toward  granting 
application  of  Carthage  Bcstg.  Co.  for  new  am 
station  to  operate  on  1350  kc,  500  w  D,  in  Car- 
thage, Tenn.  Announced  Dec.  9. 

Hearing  Examiner  Millard  F.  French  issued 
initial  decision  looking  toward  granting  appli- 
cation of  WLBE  Inc.,  to  increase  daytime  power 
of  WLBE  Leesburg-Eustis,  Fla.,  from  1  kw  to 
5  kw  and  change  from  DA  day  to  non-DA  day, 
continuing  operation  on  790  kc  with  1  kw-N, 
DA-N.  Announced  Dec.  9. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  the  Com- 
mission (1)  granted  protest  and  petition  for  re- 
consideration filed  by  WiUiam  C.  Forrest 
(WRDB),  Reedsburg,  Wis.;  (2)  designated  for 
hearing  applications  of  Tomah-Mauston  Bcstg. 
c°-  for  new  am  station  (WTMB)  to  operate  on 
i_  '  500  w'  D'  in  Tomah.  Wis.,  and  mod.  of 
cp  to  reduce  maximum  expected  operating  value 
and  made  protestant  party  to  proceeding,  and 
(3)  postponed  effective  dates  of  Oct.  15  and  Nov 
5  grants  to  Tomah  pending  decision  after  hear- 
ing. Comr.  Bartley  issued  dissenting  statement: 
Comr.  Ford  issued  concurring  statement  in  which 
Chairman  Doerfer  and  Comr.  Cross  concurred 
Announced  Dec.  10. 

By  decision,  Commission  (1)  granted  protest 
and  petition  for  reconsideration  filed  by  Com- 
munity Service  Bcstg.  Corp.  (WCSS),  Amster- 
dam, N.Y.,  and  (2)  revoked  July  18,  1957  grant 
of  cp  and  denied  application  of  Walter  T.  Gaines 
for  new  am  station  (WGAV)  to  operate  on  1570 
kc,  1  kw,  D,  in  Amsterdam.  Chairman  Doerfer 
no.t  participating;  Comr.  Cross  dissenting.  April 
8  initial  decision  looked  toward  denying  WCSS 
protest  and  affirming  July  18,  1957  grant  of 
Gaines  application. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Straits  Bcstg.  Co.  for 

Broadcasting 


PROFESSIONAL  CARD 


JANSKY  &  BAILEY  INC. 

Ixacutive  Offices 

1733  DeSales  St.,  N.  W.  ME.  8-5411 
Office*  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.        FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL 

P.  MAY 

711  14th  St.,  N.  W. 

Sheraton  Bldg 

Washington  5,  D.  C. 

KEpubllc  7-3984 

Member 

AFCCE 

GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 
1  Riverside  Road — Riverside  7-2153 
Riverside,  111. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 
617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 
Columbia  5-4666 


JAMES  C.  McNARY 
Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
8200  Snowville  Road 

Brecksville,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386         P.O.  Box  82 
Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
t.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredittd  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.     National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.     Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Rnultt  in  Breadcait  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •    Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 
622  Hoskins  Street 

Lufkin,  Texas 

NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronies 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  J-5M1 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


FREQUENCY  MEASUREMENT 

AM-FM-TV 

WLAK  ELECTRONICS  SERVICE,  INC. 
P.O.  Box    1211,   Lakeland,  Florida 
Mutual  2-1431,  5-5544 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


Broadcasting 


December  15,  1958    •    Page  85 


FOR  THE  RECORD  continued 


reconsideration  of  July  28  decision  which  granted 
application  of  Midwestern  Bcstg.  Co.  for  new  tv 
station  to  operate  on  ch.  4  in  Cheboygan,  Mich., 
and  denied  competing  application  of  Straits. 
Comrs.  Bartley  and  Ford  dissented;  Comr.  Cross 
not  participating. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  Wilton  E.  Hall  (WAIM- 
TV,  ch.  40),  Anderson,  S.C.,  and  Greenville  Tele- 
vision Co.  (WGVL,  ch.  23),  Greenville,  S.C.,  to 
extent  of  amending  issues  in  remand  proceeding 
involving  mod.  of  ct>  of  Spartan  Radiocasting  Co. 
station  WSPA-TV  (ch.  7),  Spartanburg,  S.C.,  to 
move  its  trans,  to  Paris  Mountain  with  ERF  of 
200  kw  vis.,  120  kw  aur.,  ant.  1182  ft.,  change 
studio  location  within  Spartanburg,  etc.,  to  de- 
termine manner  in  which  Spartan,  as  former 
licensee  of  stations  WORD-AM-FM,  and  as  li- 
censee of  WSPA-AM-FM-TV,  operated  said  sta- 
tion, and  any  other  facts  or  circumstances  affect- 
ing Spartan's  reliability  and  candor  as  licensee. 

Commission  scheduled  oral  argument  for  Jan. 
23,  1959,  in  proceeding  on  applications  of  Crosley 
Bcstg.  Corp.  (WLWI)  and  WIBC  Inc.,  for  new 
tv  stations  to  operate  on  ch.  13  in  Indianapolis, 
Ind.,  pursuant  to  Court  of  Appeals  remand. 
Comr.  Craven  not  participating. 

By  memorandum  opinion  and  order.  Commis- 
sion granted  petitions  for  reconsideration  and 
rehearing  filed  by  KXA  Inc.,  and  Puget  Sound 
Bcstg.  Co.,  to  extent  of  setting  aside  July  25, 
1957  decision  which  granted  application  of  Queen 
City  Bcstg.  Co.  for  new  tv  station  (KIRO-TV)  to 
operate  on  oh.  7  in  Seattle,  Wash.,  and  denied 
petitioners'  competing  applications,  and  sched- 
uling oral  argument  for  Jan.  30,  1959,  but  per- 
mitted KIRO-TV  to  continue  operation  pending 
final  outcome  of  proceeding  ordered  herein,  and 
without  prejudice  to  any  action  which  Commis- 
sion may  take  as  result  of  its  ultimate  determi- 
nation in  further  proceedings.  Oral  argument 
may  be  made  to  all  exceptions  heretofore  filed 
with  respect  to  both  initial  and  supplemental 
initial  decisions  and,  in  addition,  may  be  directed 
to  procedural  errors  which  were  alleged  by 
parties  in  their  petitions  for  reconsideration. 
Commission  is  of  opinion  that,  in  view  of  U.S. 
Court  of  Appeals  decision  in  WIBC  Inc.,  In- 
dianapolis, Ind.,  v.  FCC,  decision  of  July  25,  1957, 
should  be  vacated  and  proceeding  reset  for  oral 
argument. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  joint  petition  by  WMBO  Inc. 
(WMBO)  and  Auburn  Publ.  Co.  (WMBO-FM), 
both  Auburn,  N.Y.,  for  reconsideration  of  that 
part  of  Commission's  order  of  July  30  which  re- 
quires them  to  file  applications  for  renewals  of 
licenses  of  those  stations;  ordered  such  renewals 
to  be  filed  within  30  days.  Comrs.  Hyde  and 
Cross  dissented.  Petitioners  had  sought  recon- 
sideration of  May  22  grant  to  Herbert  P.  Michels 
for  new  am  station  (WAUB)  to  operate  on  1000 
kc,  1  kw,  D,  at  Auburn,  because  of  economic 
impact,  to  which  Commission's  July  30  order 
afforded  them  evidentiary  hearing. 

Majority  of  Commission  on  Dec.  10  directed 
preparation  of  document  looking  toward  denying 
petition  by  Federal  Bcstg.  System  Inc.  (WSAY), 
Rochester,  N.Y.,  for  reconsideration  or  rehearing 
of  March  12  decision  which  (1)  dismissed  WSAY 
protest  and  (2)  affirmed  March  11,  1953  grants  of 
cps  to  WHEC  Inc.  (WHEC-TV)  and  Veterans 
Bcstg.  Co.  (WVET-TV)  for  new  tv  station  to  op- 
erate on  ch.  10  on  share-time  basis  in  Rochester. 

Commission  on  Dec.  10  directed  preparation  of 
document  looking  toward  denying  application  of 
Oregon  Radio  Inc.,  for  extension  of  time  to  con- 
struct station  KSLM-TV  (ch.  3),  Salem,  Ore. 
Initial  decision  of  Mar.  26  looked  toward  this 
action. 

Tobacco  Valley  Bcstg.  Co.,  Windsor,  Conn. — 

Designated  for  hearing  application  for  new  am 
station  to  operate  on  1480  kc,  500  w,  DA,  D;  made 
WTXL  West  Springfield,  Mass.,  and  WMMW 
Meriden,  Conn.,  parties  to  proceeding.  Announced 
Dec.  4. 

Tri-County  Bcstg.  Co.,  Jerseyville,  111.;  WAMV 


SUMMARY  OF  COMMERCIAL  BROADCASTING 


Compiled  by  BROADCASTING  through  Dec. 


ON  AIR 


AM 
FM 
TV 


Lie 

3,270 
544 
4311 


Cps 

49 
29 
84 


CP 

Not  on  oir 

106 
116 
102 


10 

TOTAL  APPLICATIONS 
For  now  stations 

581 
67 
108 


OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Dec.  10 
VHF  UHF 

Commercial  434  81 

non-commercial  28  8 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Nov.  30 


Licensed  (all  on  air) 
CPs  on  air  (new  stations) 
CPs  not  on  air  (new  stations) 
Total  authorized  stations 
Applications  for  new  stations  (not  in  hearing) 
Applications  for  new  stations  (in  hearing) 
Total  applications  for  new  stations 
Applications  for  major  changes  (not  in  hearing) 
Applications  for  major  changes  (in  hearing) 
Total  applications  for  major  changes 
Licenses  deleted 
CPs  deleted 


TOTAL 

515s 
364 


AM 

FM 

TV 

3,270 

544 

43 13 

45 

27 

81a 

108 

115 

105 

3,423 

686 

666 

456 

34 

49 

119 

30 

58 

575 

64 

107 

433 

29 

37 

48 

1 

17 

481 

30 

54 

0 

0 

0 

1 

1 

1 

1  There  are,  in  addition,  nine  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  39  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

•There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf.) 

4  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


East  St.  Louis,  IU. — Designated  for  consolidated 
hearing  applications  of  Tri-County  for  new  am 
station  to  operate  on  1480  kc,  500  w,  DA,  D,  and 
WAMV  to  increase  daytime  power  from  250  w  to 
1  kw,  continuing  operation  on  1490  kc  with  250 
w-N;  made  KTTR  Rolla,  Mo.,  and  WKRO  Cairo, 
111.,  parties  to  proceeding.  Announced  Dec.  4. 

WBBC  Flint,  Mich. — Designated  for  hearing  ap- 
plication to  increase  daytime  power  from  1  kw 
to  5  kw  and  change  daytime  DA  pattern,  con- 
tinuing operation  on  1330  kc  with  1  kw-N,  DA-2; 
made  WFIN  Findlay,  Ohio,  and  WKMH  Dear- 
born, Mich.,  parties  to  proceeding.  Announced 
Dec.  4. 

WHOA  San  Juan,  P.R.;  Jose  R.  Madrazo, 
Guaynabo,  P.R. — Designated  for  consolidated 
hearing  applications  of  WHOA  to  change  facil- 
ities from  1400  kc,  250  w,  U,  to  870  kc,  5  kw, 
DA-1,  U,  and  Madrazo  for  new  am  station  on 
860  kc,  500  w,  D.  Announced  Dec.  4. 

Commission  en  banc,  by  Comrs.  Doerfer 
(Chairman),  Hyde,  Bartley,  Craven,  Ford  and 
Cross,  on  Dec.  4  postponed  oral  argument  from 
Dec.  12  to  Dec.  19  on  following  proceedings: 

Nevada  Telecasting  Corp.  (KAKJ),  Reno,  Nev. 

Westbrook  Bcstg.  Co.,  Westbrook,  Me.,  and 
Sherwood  J.  Tarlow,  Saco,  Me. 

North  Dakota  Bcstg.  Co.,  Fargo,  N.D. 

Wayne  M.  Nelson,  Concord,  N.C.,  and  Fred  H. 
V/hitley,  Dallas,  N.C. 


Routine  Roundup 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  86 


December  15,  1958 


Philco  Corp.,  Philadelphia,  Pa. — Requests  rule 
making  looking  toward  adoption  of  am  stereo- 
phonic transmission  standards.  System  proposed 
has  following  objectives:  (1)  to  develop  com- 
patible system  which  would  provide  signal  which 
could  be  used  for  stereo  reception  and  which 
would  in  no  way  diminish  nor  degrade  existing 
am  broadcast  service  to  existing  monophonic  re- 
ceivers; (2)  to  develop  system  which  would  pro- 
vide for  inexpensive  stereo  receivers  at  price 
level  which  everyone  could  afford,  and  (3)  to 
develop  system  which  would  not  impose  unrea- 
sonable economic  burden  upon  existing  am 
broadcast  stations,  should  they  wish  to  add  stereo 
service.  Announced  Dec.  5. 

ACTIONS  ON  MOTIONS 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  4 

Granted  petition  by  Historyland  Radio  for 
extension  of  time  to  Dec.  5  to  file  reply  excep- 
tions in  proceeding  on  its  am  application  and  that 
of  Star  Bcstg.  Corp.,  both  Fredericksburg,  Va. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Dec.  8 

On  oral  request  of  Gateway  Bcstg  Corp.  ex- 
tended to  Dec.  15  time  for  flhng  replies  to  pro- 
posed findings  of  fact  and  conclusions  in  pro- 
ceeding on  am  application  of  Westminster  Bcstg. 
Co.  (WCME),  Brunswick,  Me. 

Ordered  further  hearing  for  9:00  a.m.,  Jan.  12, 
1959  in  proceeding  on  am  application  of  Russel 
G.  Salter,  Aurora,  111. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  dates  shown 

Scheduled  hearing  for  Jan.  26,  1959  and  cross- 
examination  for  Feb.  9,  1959  in  tv  ch.  8,  Moline, 
111.,  proceeding.  Action  Dec.  8. 

Granted  motion  by  Newark  Bcstg  Corp., 
Newark,  N.J.  for  extension  of  time  to  Dec.  8 
for  the  exchange  of  written  lay  testimony 
among  parties  in  proceeding  on  its  fm  appli- 
cation and  that  of  WMGM  Bcstg.  Corp.,  New 
York  City.  N.Y.  Action  Dec.  5. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  Dec.  9 

Granted  motion  by  James  W.  Miller,  Milford. 
Foml£  for  continuance  of  hearing  from  Dec.  10 
to  Feb.  16,  1959  in  proceeding  on  am  application. 

By  Hearing  Examiner  Millard  F.  French 
on  the  dates  shown 
On  own  motion,  cancelled  prehearing  confer- 
ence scheduled  to  be  held  Dec.  11,  and  con- 
tinued without  date  hearing  scheduled  for  Dec 
16  m  proceeding  on  am  application  of  Chero- 
o  ?cItg'  Co-  Centre,  Ala.  Action  Dec.  9 
facheduled  prehearing  conference  for  Dec  30 
in  proceeding  on  am  applications  of  Northwest 
Bcstrs.  Inc.,  Bellevue,  and  Rev.  Haldane  James 
lJurl,  Seattle,  both  Washington.  Action  Dec.  8. 

Continued  on  page  90 
Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayad — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20tf  per  word — $2.00  minimum  •  HELP  WANTED  254  per  word — $2.00  minimum. 

•  All  other  classifications  30$  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants  :  If  transcriptions  or  bulk  packages  submitted,  $1.80  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Rboukusttno  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Management 


New  independent  in  suburban  area,  major 
metropolitan  market  upstate  New  York  seeks 
sales  manager  looking  for  solid  future.  Salary, 
commission  and  override  arrangement.  Give  all 
details  first  letter,  we'll  do  same.  Box  973G, 
BROADCASTING. 

Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 

Sales 

Salesmen  wanted.  5  kw  fulltimer  midwest 
100,000  market.  No  announcing.  New  owners 
must  rebuild  sales  staff.  Take  over  January. 
Also  opportunity  for  sales-sports  man.  Box  902G, 
BROADCASTING. 

Midwest  independent  station  interviewing  for 
successful  salesman  seeking  bigger  potential 
with  management  ambitions.  Send  full  story  in 
first  letter.  Box  917G,  BROADCASTING. 

Oklahoma-medium  market  kilowatt  needs  ag- 
gressive commercial  manager.  Top  money  and 
future  for  right  man.  Box  969G,  BROADCAST- 
ING. 

Florida  station,  large  market,  needs  aggressive 
salesmen.  Send  full  details  with  photo.  Box  977G, 
BROADCASTING. 

California  radio  station  needs  man  for  selling 
and  servicing  accounts.  Send  full  information 
to  P.  O.  Box  167,  San  Jose,  Calif. 

Wanted:  Experienced  salesman.  Must  be  idea 
man  with  announcing  experience.  Above  aver- 
age commissions.  Car  necessary.  No  floaters. 
Contact  Manager,  KCHE,  Cherokee,  Iowa. 

California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff. 

Sales  manager  with  production  sawy  who  wants 
to  advance  I  If  you're  aged  30  to  45,  have  several 
years  well-rounded  radio  experience,  proven 
sales  record  and  know-how  in  production  spots, 
this  1000  watt  independent  offers  liberal  salary 

glus  over-ride,  car  allowance,  bonus,  many 
ringe  benefits.  Excellent  opportunity  for  com- 
petent man  to  advance  in  rapidly  expanding  or- 
ganization. Personal  interview  required.  List 
age,  education,  marital  status,  detailed  experi- 
ence in  letter  to  WKAN,  Kankakee,  Illinois. 

Hawaii  calls!  Experienced  radio  salesman.  Must 
be  creative,  reliable,  and  sales  management  cali- 
ber. Manager  will  be  available  for  personal  in- 
terview December  22nd  through  31st.  Write  full 
details  care  of  McGavren-Quinn  Corporation, 
1741  Ivar,  Hollywood  28,  California. 

Announcers 

Wanted:  For  a  Piedmont,  North  Carolina  day- 
timer  a  man  who  likes  getting  up  in  the  mor- 
ning; has  a  sincere  interest  in  country  music 
but  who  can  also  handle  other  shows.  Experi- 
ence not  important,  but  willingness  to  work  is. 
Send  tape,  photograph,  and  resume  to  Box  895G, 
BROADCASTING. 

We  have  an  opening  in  a  Piedmont,  North  Caro- 
lina daytime  station  for  a  permanent  staff  an- 
nouncer with  an  eye  on  advancement  into  news 
and  production.  Prefer  someone  who  is  willing 
to  work  and  learn  to  someone  who  already 
knows  it  all.  If  interested,  send  photograph, 
resume  and  tape  to  Box  896G,  BROADCASTING. 

Top  station  in  medium  sized  midwestern  market 
has  excellent  opportunity  for  announcer-sales- 
man. Send  full  details  in  first  letter.  Box  918G, 
BROADCASTING. 

Greater  Pittsburgh  area  station,  member  of 
growing  chain,  seeking  staff  announcer  with 
minimum  of  2  years  experience,  good  employ- 
ment record,  good  personal  background.  Quality 
operation  that  demands  quality  work.  Excellent 
wages  and  opportunity  to  move  up.  Send  resume, 
tape  and  photo  immediately.  Box  928G,  BROAD- 
CASTING. 


RADIO 

RADIO 

Help  Wanted— (Cont'd) 

Help  Wanted— (Cont'd) 

Announcers 

Announcers 

Washington,  D.  C.  Modern  format,  top  40.  Un- 
usual deejay,  good  news,  future.  Box  929G, 
BROADCASTING. 


Morning  man  for  Boston.  Fast  bright,  quick 
humor,  tight  prod.,  understand  modern  radio. 
Tape,  resume  to  Box  930G,  BROADCASTING. 

Radio  announcer,  experienced,  fast  pace,  news 
and  music  operation.  Box  960G,  BROADCAST- 
ING. 

Combo  man,  accent  on  announcing  for  Florida 
full  timer.  Must  have  1st  class  ticket.  Position 
open  immediately.  Please  reply  stating  starting 
salary  expected.    Box  963G,  BROADCASTING. 


Radio-announcer,  1st  phone.  Excellent  salary 
and  chance  for  rapid  promotion  in  3-station 
network  in  Rocky  Mountain  area.  Send  letter, 
tape  and  other  information.  Box  970G,  BROAD- 
CASTING. 


Florida  station  needs  good  first  phone  combo 
man.  Tell  all.  Must  be  good  sweet  music  dee- 
jay. Box  976G,  BROADCASTING. 

Top  morning  man  for  independent  in  major 
southeastern  market.  Proof  of  successful  record, 
recent  photo  and  references  first  letter.  Will  re- 
quest tape  if  interested.  $600  month  to  start. 
Right  man  can  soon  earn  much  more.  Box  987G, 
BROADCASTING. 

Expansion  allows  immediate  spot  radio -tv  an- 
nouncer at  one  of  Industry's  top  stations.  Versa- 
tility, stability,  three  years  minimum  experience 
required  in  exchange  for  good  job  with  ample 
opportunity  and  solid  employee  benefits.  Send 
variety  tape,  picture,  resume,  salary  desired. 
P.  O.  Box  796,  Omaha,  Nebraska. 

Morning  personality  man  with  first  phone  ticket, 
news  background.  $450  starting  salary  to  quali- 
fied person.  Box  1405,  Great  Falls,  Montana. 

Experienced  morning  man  needed  now.  Send 
tape  and  details.  Box  2038,  Lakeland,  Florida. 

Need  3  sharp,  fast  combo  men  with  first  ticket. 
Send  tape  and  tell  all  resume  to  Ed  Jansen, 
KASK,  Box  593   Ontario,  California. 

Announcer-engineer.  First  phone.  Good  an- 
nouncer shift.  Complete  charge  Gates  equipment. 
Established  daytimer  in  good,  growing  com- 
munity. Congenial  staff.  Send  details,  tape. 
KOFO,  Ottawa,  Kansas. 

Unusual  opportunity.  Salesman-announcer.  Must 
know  and  like  good  music.  KRIC,  Box  870, 
Beaumont,  Texas. 

Florida  station  needs  immediately  sports  an- 
nouncer-disc jockey.  Mail  tape,  photo,  resume 
to  WCNH,  Quincy,  Florida. 

Wanted,  combination  announcer-engineer  to  as- 
sume chief  engineer's  duties  immediately.  Ex- 
perienced only  need  apply.  Contact  Clay  Cline, 
WDBM,  Statesville,  N.C.  Telephone  TRiangle 
2-2455. 

Wanted:  Experienced  staff  announcers — radio- 
television.  Send  full  details  and  photo.  WDXI, 
Jackson,  Tennessee. 

Wanted:  Announcer  with  first  phone,  no  main- 
tenance $5,000  for  first  year,  40-hour  week.  Paid 
hospitalization — paid  life  insurance — paid  vaca- 
tion. Call  the  manager  of  this  25  year  old  ABC 
affiliate.  WEED,  Rocky  Mount,  North  Carolina. 

We  are  in  need  of  program  director-announcer, 
if  you  are  25  years  old  or  older  and  can  get  along 
with  people,  and  have  a  desire  to  use  your  ideas 
to  make  our  station  sound  good,  we  are  interest- 
ed in  you.  You  must  be  honest,  sober,  and  sin- 
cere in  your  thoughts,  if  you  are,  please  contact 
manager  of  WFSC,  Franklin,  North  Carolina. 

Florida.  Immediate  opening  for  experienced  dj 
personality  on  good  music  station.  Air  mail  tape 
and  complete  information  to  WHIY,  Fort  Gatlin 
Hotel  Bldg.,  Orlando,  Florida. 

GUb  deejay  with  first  ticket  needed  for  top 
rated  10  kw  in  booming  Florida  market.  Enthu- 
siasm for  modern  sound  top  requisite.  Great 
opportunity  with  expanding  chain.  No  drifters. 
Rush  tape,  resume  to  Bill  Clark,  WHOO, 
Orlando,  Florida. 


Suburban  New  York  for  the  experienced  news 
man — announcer  who  wants  to  get  into  big 
time  radio.  Here's  your  opportunity  to  be  heard 
by  New  York  broadcast  executives  who  live  in 
our  area.  Write  or  call  WHTG,  Asbury  Park, 
N.  J. 

Needed  immediately  first  phone  announcer.  5000 
watt  independent.  Send  tape  and  resume  to 
WLIK,  Newport,  Tennessee. 

Experienced  newsman  needed  now  for  10  kw  sta- 
tion. Gather,  write,  air  local  news.  Some  general 
announcing.  Good  opportunity  for  right  man. 
Send  tape,  resume  to  WPAQ,  Mount  Airy,  N.  C. 

Reporter-newscaster  to  handle  entire  local  news 
department  at  WSLB,  Ogdensburg,  N.  Y.  Please 
do  not  apply  unless  you  have  previous  ex- 
perience. Write  for  interview  to  George  W. 
Bingham,  P.  O.  Box  889,  Poughkeepsie,  N.  Y. 

A  rapidly  growing  group  of  California  radio  sta- 
tions offers  opportunity  for  ambitious  personality 
dj's  in  a  fast-moving  music-news  operation.  Cur- 
rent openings  in  Southern  California's  most 
popular  resort  area.  Send  tape  and  outline  of 
experience  to  Imperial  Broadcasting  System,  3401 
Russell  St.,  Riverside,  California. 

Experienced  newsman,  Hawaii's  top  radio  sta- 
tion. Manager  available  for  personal  interview 
December  22nd  through  January  1st.  Write  full 
details  McGavren-Quinn,  1741  Ivar,  Los  Angeles 
28. 


Technical 


Chief  engineer-announcer  wanted  immediately 
for  Shenandoah  Valley,  Virginia  independent. 
Top  pay  for  qualified  engineer  to  handle  Col- 
lins transmitter  and  Rust  remote  equipment. 
Minimum  announcing  duties  with  farm  appeal 
desired.  Personal  interview  required.  Box  983G, 
BROADCASTING. 

Engineer,  1st  phone,  control  room,  maintenance, 
immediate,  permanent,  Lutheran  church-owned, 
non-commercial,  religious,  educational  station. 
Reply  fully,  stating  experience,  salary  require- 
ments to  Manager,  KFUO,  St.  Louis  5,  Missouri. 

Engineer-announcer.  First  phone.  Daytimer. 
Gates  equipment.  Maintenance  and  announcing. 
Good  shift.  Congenial  staff.  Good  town.  Send 
details  and  tape.  KOFO,  Ottawa,  Kansas. 

Chief  engineer,  good  pay,  good  working  condi- 
tions. WKEY,  Covington,  Virginia. 

WQIK  Jacksonville's  country  music  station, 
needs  chief  engineer  who  can  also  do  an  up- 
town country  music  dj  show.  No  floaters — no 
drifters.  Send  tape,  resume  and  starting  salary 
to  Marshall  Rowland,  WQIK,  Jacksonville  6, 
Florida. 


Immediate  opening  for  engineer  with  first  phone 
ticket,  no  announcing.  Good  pay,  excellent  med- 
ical hospital  pension  plans.  Contact  Richard 
Sommerville.  General  Manager,  WTTH,  Port 
Huron,  Michigan. 

Delaware.  Transmitter  engineer  with  1st  ticket 
for  WAMS,  Wilmington.  Chance  for  advance- 
ment in  8-station  radio-tv  chain.  No  announcing 
required.  Contact  Tim  Crow,  Rollins  Broadcast- 
ing, 414  French  St.,  Wilmington,  Delaware. 

Production-Programming,  Others 

News  director.  Must  be  able  to  take  full  charge 
of  department,  with  heavy  news  schedule;  be 
thoroughly  experienced  in  local  reporting,  have 
an  authoritative  style  and  able  to  direct  other 
news  personnel.  Leading  north  central,  regional, 
in  major  market.  Salary  and  working  condi- 
tions above  average.  Will  only  consider  appli- 
cants with  successful  background  in  similar 
position.  Reply  in  detail,  giving  past  experience, 
salary  expected,  and  attach  small  photo,  which 
will  not  be  returned.  Confidential.  Box  840G, 
BROADCASTING. 


Broadcasting 


December  15,  1958    •    Page  87 


RADIO 


RADIO 


RADIO 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Needed:  Top  program  director  to  program  full 
time  250  watt  station  in  medium  size  mid-west 
market.  Must  be  good  morning  man,  willing  to 
spend  up  to  4  hours  on  air.  An  all-around  radio 
man  will  have  permanent  position  in  wonderful 
family  town.  Send  tape,  date  willing  to  start  and 
complete  references  to  Box  959G-.  BROADCAST- 
ING. 


Wanted  —  by  established  organization  that  is 
rapidly  expanding — copywriter — experienced  in 
copywriting  and  traffic.  Salary  is  open  and  com- 
mensurate with  experience,  either  male  or  fe- 
male. Please  send  full  particulars  at  once.  Box 
975G,  BROADCASTING. 


For  teaching  position  in  major  mldwestern  uni- 
versity, competent  producer-director  with  broad 
commercial  station  experience;  MA  requirement, 
additional  graduate  work  desirable.  Better-than- 
average  opportunity  for  right  man.  Send  details, 
photograph.  Box  981G,  BROADCASTING. 


Accident  claimed  producer-announcer.  Need 
stable  experienced  deep  voice  replacement  to 
join  young,  aggressive  staff.  Station  voted  first 
in  Idaho.  Prefer  someone  from  northwest.  Sal- 
ary unlimited.  If  you  meet  above  qualifications, 
air  mail  tape  KOZE,  Lewiston. 


KTIX  Radio,  Seattle,  interested  in  hiring  two: 
Production-copywriter  with  first  class  ticket  plus 
experienced  salesman.  Possible  sales  manage- 
ment. Station  format  is  to  adults  with  popular 
albums.  Send  resume  immediately  to  H.  B. 
LaRue,  KTIX,  Seattle  2. 


RADIO 


Situations  Wanted 


Jock  Laurence  and  the  voices  in  the  news — 
featured  by  over  half  a  hundred  radio  stations 
coast  to  coast.  Chet  Thomas,  Vice  President  of 
KXOK,  St.  Louis,  Mo.  said,  "Immensely  pleased 
with  news  service.  Congratulations  on  an  ex- 
cellent job."  Jock  calls  you  mornings  and 
evenings  with  several  exclusive  news  stories, 
featuring  the  voices  of  the  newsmakers.  Spe- 
cially designed  console  feeding  equipment  guaran- 
tees high  broadcast  quality.  Tailored  individually 
with  >  our  call  letters  fore  and  aft,  Jock  will 
report  to  your  listeners  from  your  Washington 
Newsroom.  Jock  Laurence  and  the  voices  In  the 
news  is  the  original  regularly  scheduled  "beeper" 
news  service  to  network  affiliates  and  independ- 
ents alike.  His  roster  of  long-time  clients  in- 
cludes CBS.  NBC  and  ABC  affiliates  who,  like 
the  Independent  stations,  are  proud  of  the  sound 
and  prestige  of  maintaining  their  own  Washing- 
ton news  staff.  Well  known  to  your  congressional 
delegation,  Jock  and  his  staff  check  daily  for 
local  items  for  your  listeners.  The  45-second 
capsuled  national,  international  and  local  re- 
ports are  designed  for  insertion  in  your  news- 
casts. Since  pioneering  this  unique  service  two- 
and-a-half  years  ago,  several  imitators  have  ap- 
peared and  faded  from  the  scene.  Don't  buy  the 
imitators  before  you  hear  a  free  audition  and 
compare.  Call,  wire  or  write  for  a  list  of  client 
stations  nearest  you  and  check  our  reputation 
and  quality  of  news  throughly.  Jock  Laurence 
Radio  News  Network,  Chastleton  Hotel,  Suite 
715,  1701  16th  St..  N.W.,  Washington  9.  D.  C. 
ADams  2-8152.  Member:  Senate-House  Radio-TV 
Gallery,  Radio-TV  Correspondents  Association, 
National  Press  Club. 


Management 


Sales  manager-general  manager.  15  years  in  ra- 
dio station  sales,  local,  regional,  national.  Thor- 
ough knowledge  all  phases  station  operation. 
Highest  radio  industry  references.  Box  701G, 
BROADCASTING. 


Manager,  presently  employed,  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency  and  net- 
work experience.  Best  references  past  employers. 
Box  863G,  BROADCASTING. 


Sales  manager,  successful  with  local,  regional, 
national  assignments.  Proven  record.  Box  855G. 
BROADCASTING. 


Attention  Miami,  Florida  area  radio  and  tele- 
vision stations.  Am  young,  intelligent,  hard 
working  general  manager  eastern  radio  inde- 
endent.  One  of  top  ten  markets.  Thorough 
nowledge  all  phases  station  operation.  12  years 
radio-tv.  Age  35.  College  grad.  Desire  sales  or 
management  position  with  Miami  area  station. 
Pay  contingent  on  results.  Write  Box  932G. 
BROADCASTING. 


Young,  experienced  manager  desires  growing 
company,  challenge  and  opportunity.  Box  957G, 
BROADCASTING. 


Situations  Wanted —  (  Cont'd  ) 


Management 


Take  me  to  your  leader!  I  have  the  only  new, 
successful,  independent  station  management 
formula  developed  past  ten  years.  22  years  ex- 
perience. Box  978G,  BROADCASTING. 


Manager,  sales  manager.  Excellent  radio  back- 
ground, good  record  sales.  Resume.  Box  982G, 
BROADCASTING. 


Broadcast  executive  available  due  to  station  sale. 
Extremely  able,  capable  with  20  years  experi- 
ence, including  sales  manager,  general  manager 
in  radio  and  television,  medium  and  metropoli- 
tan markets.  Top  references,  married,  college 
graduate,  age  42.  Willing  to  relocate  and  invest. 
Replies  confidential.  Resume  available.  Box  986G, 
BROADCASTING. 


Excellent  management  and  sales  record.  First 
phone.  Ten  years  experience.  Box  997G,  BROAD- 
CASTING. 


Experienced  in  successful  music-news  stations 
formulated  and  hour-sound  (Storz  type)  desires 
permanent  connections  with  opportunity  for 
growth.  Have  always  had  the  #1  station  in  the 
market;  they  weren't  when  I  started,  they  were 
when  I  departed.  Call,  wire  W.  N.  Schnepp,  3312 
Normandy  Rd.,  St.  Joseph,  Missouri. 


Sales 


Good  sales  technique.  Prefer  deal  including  air 
work.  Versatile.  Write  copy.  Operate  board.  Box 
850G,  BROADCASTING. 


Top  salesman  play-by-play,  remotes,  first  phone. 
Good  announcer.  Box  996G,  BROADCASTING. 


Announcers 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Professional  experience  includes  network  pro- 
duction. M.  A.  degree  from  leading  university. 
First  ticket.  Happily  married.  30.  Friendly,  com- 
mercially-minded, and  creative.  Ready  to  settle 
permanently  with  healthy  organization.  Box 
730G,  BROADCASTING. 


As  advertised!  One  announcer,  voice  swell  for 
all  sell,  vet,  single,  fully  trained.  Box  831G, 
BROADCASTING. 


Negro  deejay,  fast  patter,  smooth  production, 
handle  controls,  references,  tape.  Box  844G, 
BROADCASTING. 


Girl-dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Eager,  capable-production,  publicity,  pro- 
motions. Box  845G,  BROADCASTING. 


Announcer-dj ;  operate  board,  strong,  copy,  sales, 
gimmicks,  cooperative,  reliable.  Box  846G, 
BROADCASTING. 


Experienced  announcer.  Suitable  larger  market. 
Music,  news,  commercials,  copy.  Box  847G, 
BROADCASTING. 


Women's  programs  -  announcer-writer-director. 
Good  general  background.  Cooperative.  Versa- 
tile. Box  849G,  BROADCASTING. 


Negro  dj.  Good  training,  background.  Operate 
board.  Sales  and  programming.  Box  883G, 
BROADCASTING. 


9  months  experience.  21,  4-F,  some  college, 
strong  on  news.  Available  in  January.  Box  892G, 
BROADCASTING. 


One  of  the  best  heads  west!  Syracuse,  New  York 
mid-day  dj  with  first  ticket  and  family  in  San 
Diego  area  January  5.  Desire  permanent  coast 
radio  position.  Seven  years  tops  in  town  with 
music  of  past,  present,  future  presentation.  The 
delight  of  management,  sponsors,  listeners.  Age 
27.  Eye  to  future.  Box  903G,  BROADCASTING. 


Announcer,  two  years  experience  with  first 
phone  license  wants  weekend  position  within 
weekend  traveling  distance  of  N.Y.C.  residence. 
Minimum  $2.00  hour.  Box  923G.  BROADCAST- 
ING. 


Fast  paced  deejay,  authoritative  news.  On-air 
salesman.  Programming  ideas.  Showbusiness 
background.  Married,  bondable,  presently  em- 
ployed. Box  955G,  BROADCASTING. 


Staff  announcer,  deep  resonant  voice,  2  years 
experience  present  station.  News,  hardsell,  dj; 
married;  ready  for  larger  market.  Box  958G, 
BROADCASTING. 


Negro  announcer,  dj,  pd.  Knows  every  phase  of 
local  radio  station  operation.  Programming,  pro- 
motion, etc.  8  successful  years.  Seek  greater 
responsibility  with  maximum  advancement  po- 
tential.   Box  964G,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


DJ  play-by-play  sports  and  news.  Available  Jan- 
uary 5.  Prefer  midwest  or  Florida,  will  consider 
elsewhere.  6  years  experience  mostly  in  major 
metropolitan  market,  programming  and  produc- 
tion. Married,  child.  Minimum  $125.00.  Box  949G, 
BROADCASTING. 


Employed  mature  adult,  with  1st  ticket  and 
combo  experience  with  full-time  directional 
wishes  to  re-locate  in  southwest.  Not  the  best 
announcer  but  steady  as  a  rock  and  willing.  Will 
exchange  tape  and  references  for  reasonable 
offer.  Box  967G,  BROADCASTING. 


Seven  years,  solid  references.  All  phases  an- 
nouncing. Veteran  with  college.  Know  standard 
and  formula  radio.  Finest  background.  Box  968G, 
BROADCASTING. 


Experienced  announcer.  Married,  excellent  ref- 
erences. Progressive  stations  anywhere.  Immedi- 
ately available.  Box  989G,  BROADCASTING. 


Attention  Pa.,  N.J.,  Del.,  announcer,  2  years  ex- 
perience. All  phases  radio,  pleasant  voice,  27, 
married,  vet.  Box  990G,  BROADCASTING. 


Versatile  promotion-newsman-announcer.  Sales 
time  too.  Go  getter.  Box  992G,  BROADCASTING. 


DJ-net  voice,  eight  years  all  phases  major  met- 
ropolitan markets:  Writing,  remotes,  hops,  pro- 
duction, steady  staff,  pd  and  sales.  College,  fam- 
ily: Bargain  basement  in  all-around  man  avail- 
able January  1.  Money  starts  talking  at  $125  per 
week.  Or  will  haggle.  Box  993G,  BROADCAST- 
ING. 


Available — Combo  1st  phone.  Wishes  to  stay  in 
southern  market.  Call  933XM,  Fort  Payne,  Ala- 
bama. 


Announcer  eight  years  experience  wants  work. 
Southeast  call-write  Jim  Aycock,  WRWJ,  Selma. 
Ala.  Phone  2-1683. 


Four  years  staff.  Dependable.  Cal  Harvey,  North 
Wilkesboro,  North  Carolina. 


Top  flight  personality  available,  call  collect,  Rip 
Rogers,  NEwton  9-3678.  —  54-08  Roosevelt  Ave., 
Woodside,  Long  Island,  New  York. 


Technical 


Engineer  with  first  phone.  Experienced.  Avail- 
able now.  No  announcing.  Box  974G,  BROAD- 
CASTING. 


Technical  school  graduate.  Have  1st  phone.  De- 
sire engineering  job-radio  or  tv.  4  years  service 
experience.  Walt  Hartmann,  Garland,  Nebraska. 


Young  married  man  with  first  phone  wants  to 
enter  broadcasting  field.  Prefer  Pacific  coast  but 
will  consider  any  location.  Joe  Lundy,  Oroville, 

Washington. 


Production-Programming,  Others 


Newsman.  10  years  experience,  Includes  broad- 
casting, reporting,  network  writing.  State  Pea- 
body  award  winner,  journalism  degree.  Box  672G, 
BROADCASTING. 


Program  director,  first  phone,  announcer-fam- 
ily. Can  you  afford  me?  Box  821G,  BROAD- 
CASTING. 


Program  director-assistant  manager.  Have  ideas 
to  vitalize,  add  appeal  to  your  sound.  Eleven 
years  radio-tv  production.  Work  cheap.  Box 
926G,  BROADCASTING. 


Program  director  large  station;  manager  small 
station.  Experienced.  Successful  record.  Desire 
opportunity  improve  your  station.  Married,  2 
children.  Employed.  Available.  Box  972G, 
BROADCASTING. 


TELEVISION 


Help  Wanted 


Sales 


New  local  tv  programming  creates  growth  op- 
portunity for  stable  executive  type  salesman.  A 
little  experience  and  much  ability  on  your  part, 
along  with  my  help  and  leads  to  get  you  started, 
should  result  in  $8,008  to  $10,000  commission  per 
year  soon,  and  more  in  future.  Salary  first  6 
months.  Send  resume  and  photo  to  Keith  Oliver, 
W JIM-TV,  Sales  Manager,  Lansing,  Michigan. 


Page  88    •    December  15,  1958 


Broadcasting 


TELEVISION 


FOR  SALE 


WANTED  TO  BUY 


Help  Wanted— (Cont'd) 


Announcers 


Vacancy  for  competent  and  versatile  television 
announcer.  Opportunity  for  experienced  man, 
preferably  with  potential  for  directing  or  other 
responsibility  in  production.  Southwest  location. 
Tape,  snapshot  and  details  to  Box  979G,  BROAD- 
CASTING. 


Technical 


TV  maintenance  technician  with  experience  on 
RCA  equipment  needed  by  "El  Salvador,  Cen- 
tral America."  Salary  open  give  complete  back- 
ground, experience  and  snapshot  in  first  letter. 
Box  1050,  El  Salvador  C.A. 


Want  experienced  engineer  who  is  now  ready  to 
step  into  job  as  chief  engineer  combination  radio 
and  television  operation.  Reasonable  salary  for 
conscientious,  hard-working  man  who  wants 
permanent  set-up  in  good  climate.  Manager, 
KSWS-TV,  Roswell,  New  Mexico. 


TELEVISION 


Situations  Wanted 


Management 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network,  agency.  Best  refer- 
ences all  employers.  Box  864G,  BROADCAST- 
ING. 


Manager  or  assistant.  Active  salesman,  family 
man,  college  and  law  degrees,  with  experience 
in  engineering,  news,  film  buying,  program- 
ming, and  administration.  Box  988G,  BROAD- 
CASTING. 


Announcers 


Announcer-producer.  Tv,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  851G, 
BROADCASTING. 


Technical 


Chief  engineer,  16  years  in  broadcasting,  10  years 
in  tv.  Constructed  two  stations.  Presently  em- 
ployed by  network.  New  England  and  east  pre- 
ferred. Box  961G,  BROADCASTING. 


Chief  engineer:  Proven  ability  all  phases  am, 
uhf,  and  vhf  construction,  operation,  mainte- 
nance and  technical  management.  Age  37. 
Available  immediately.  Box  994G,  BROAD- 
CASTING. 


11  years  broadcasting  am-tv-fm.  Planning,  con- 
struction, maintenance,  and  operations.  3  years 
chief  plus  4  years  supervisory.  Can  be  available 
in  30  days.  Box  995G,  BROADCASTING. 


Production-Programming,  Others 


Writer-prodncer-coordlnator.  New  York  tv  ex- 
perience. Dependable,  cooperative,  versatile. 
Box  856G,  BROADCASTING. 


Program  director — knows  programming,  produc- 
tion directing,  film  buying,  6%  years  experience. 
Excellent  record,  family  man.  Box  962G, 
BROADCASTING. 


Producer-director.  Family.  Presently  employed. 
Capable  young  man,  imaginative,  personable  and 
thoroughly  experienced  all  phases  production, 
desires  position  similar  capacity  with  progressive 
organization.  Excellent  references.  Box  965G, 
BROADCASTING. 


Production  problems?  Make  good  cutting  profits? 
Aggressive,  creative  2-man  production  team  can 
solve  them.  Eleven  years  solid  experience  in 
telecasting.  Can  take  full  charge.  Present  em- 
ployers among  our  best  references.  From  an- 
nouncing to  Zoomars  we  can  "produce  the  Whirl- 
wind .  .  .  direct  the  storm."  (Apologies  to  Ad- 
dison.) Box  980G,  BROADCASTING. 


Producer-director-creative,  capable.  B.S.  degree. 
3  years  experience  radio,  tv  writing  production, 
including  comedy,  variety,  musicals,  news,  sports 
remotes,  public  affairs,  kids  shows.  Presently  em- 
ployed 3  station  market.  Must  relocate  due  to 
station  cutback.  25  years  old,  single,  excellent 
references.  Box  984G,  BROADCASTING. 


Available  immediately — TV  producer  director, 
6  years  valuable  experience,  top  15  nation-wide 
market.  College  education — excellent  references 
— ability,  character.  Call  BE  1-9519  or  write  to 
2354  Beechmont,  Cincinnati  30,  Ohio. 


Stations 


Arizona.  Quarter-kilowatt  $5000.00  down  only 
$29,750.00.  Wilt  Gunzendorfer  and  Associates, 
8630  W.  Olympic,  Los  Angeles. 


Pacific  northwest.  Metropolitan  suburb  fulltimer. 
Excellent  potential.  $75,000  with  29%  down,  bal- 
ance in  10  years.  Exceptional  real  estate  included. 
Box  875G,  BROADCASTING. 


Farwest  top-rated  24  hour  250  watt  independent 
grossing  $70,000,  growing  market  of  90,000.  Ask- 
ing $110,000.  $25,000  down.  Box  956G,  BROAD- 
CASTING. 


KCHS,  Truth-or-Consequences,  New  Mexico  be- 
ing offered  this  week  for  $50,000.  (But  why  buy  it 
this  week  when  the  price  will  be  lower  next 
week — and  still  lower  the  week  after  that?)  Box 
351,   Truth-or-Consequences,    New  Mexico. 


Gulf  state  metropolitan  market  station,  $250,000, 
terms;  medium  market  station,  $125,000,  $35,000 
down  payment.  Chapman  Company  1182  West 
Peachtree,  Atlanta. 


Florida  station,  1  kw  daytime  in  medium  market. 
Must  sell  because  of  other  Florida  interests. 
Price  $80,000.00  with  excellent  terms.  Write 
Owner,  P.O.  Box  5648,  Jacksonville,  Florida. 


Northeast  monopoly  market  stations  (2),  $65,- 
000;  $100,000;  terms.  Chapman  Company,  1270 
Avenue  of  Americas,  New  York. 


California.  Southern-market  kilowatt  $150,000.00. 
Terms.  Wilt  Gunzendorfer  and  Associates,  8630 
W.  Olympic,  Los  Angeles. 


What  radio  or  tv  do  you  want  to  buy?  Let's  talk 
turkey.  Lee  Hollingsworth,  Lie.  Bkr.,  IV  1-8482, 
514  Hempstead  Ave.,  West  Hempstead,  N.Y. 


Florida  medium  market  stations  (5),  prices  rang- 
ing $83,000  to  $500,000,  terms.  Chapman  Com- 
pany, 1182  West  Peachtree,  Atlanta. 


Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Midwest  metropolitan  market,  $1,000,000;  terms. 
Chapman  Company,  1182  West  Peachtree,  At- 
lanta. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


Equipment 


FM  transmitters:  250w  GE,  250w  RCA,  HP  fm 
monitor,  GE  4-Bay  fm  antenna,  Magnecord  PT6- 
J&A,  Magnecord  814,  3  Locke  base  insulators 
#25100.  Box  221,  Lebanon,  Tennessee. 


Three  235  foot  Ideco  self-supporting  towers, 
transmission  lines,  coupling  units,  Austin  light- 
ing chokes,  lights.  First  class  condition.  $10,000. 
Ready  for  shipment  in  January.  Write  KCBt}, 
San  Diego,  California. 


AM  transmitter  Western  Electric  250  watt  type 
451A-1  complete  with  crystals,  operating  tubes 
and  spares.  Also  included  antenna  turning  unit 
with  remote  meters,  packaged  price  $1200.00. 
WFKY,  Frankfort,  Ky. 


Several  second-hand  galvanized  Stainless,  Inc. 
AM  Towers  Ace  High  Tower.  Box  55,  Green- 
ville, North  Carolina. 


Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— 9195.00.  14"— $215.00.  17"— $219.00,  21"— $259.00. 
Mlratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


WANTED  TO  BUY 


Stations 


AM  or  fm  station  In  or  near  metropolitan  city 

by  church-non  profit  corp.  Strictly  confidential. 
Box  782G,  BROADCASTING. 


Cash  for  profitable  or  unprofitable  station  in 
western  Pennsylanvia  or  N.  Y.  No  brokers.  Box  . 
742G,  BROADCASTING. 


Small  or  medium  market  station,  or  cp.  Prefer 
fulltime,  will  consider  daytime.  Location  open. 
Reasonable  down  payment  and  terms  desired  by 
experienced  and  responsible  operator.  Box  841G, 
BROADCASTING. 


Stations —  (  Cont'd) 


What  have  you  for  $20,000  down?  Strict  con- 
fidence. Ready  to  move  immediately.  Box  971G, 
BROADCASTING. 


Equipment 


Western  Electric  consoles  model  23,  turntables, 
microphones  and  what  have  you.  Box  736G. 
BROADCASTING. 


Wanted:  GE  BA-5A  limiting  amplifier,  any  con- 
dition cash.  KKEY,  Vancouver,  Washington. 


500-watt  transmitter  in  operating  condition  with 
complete  set  tubes.  Wire  type  and  price  to  Joe 
Brandt,  KRUX,  Sahara  Hotel,  Phoenix. 


Wanted  Magnecorder  PT6-AH,  and  PT6-R,  in  re- 
pairable condition.  Portable  equipment  con- 
sidered. Send  price  and  condition  to:  Chief 
Engineer,  KSAL,  Salina,  Kansas. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle  For 
details,  write:  Grantham  School,  Desk  2,  821 — 
19th  Street.  N.  W.,  Washington,  D.  C. 


FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license.  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24.  Sept.  2,  and  Oct.  28.  For  Information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School, 
1150  West  Olive  Avenue,  Burbank,  California. 


MISCELLANEOUS 


Bingo  Time  U.S.A.  printers  of  personalized 
bingo  cards  for  radio,  television  or  newspaper 
ad  promotions.  1025  Lincoln  Street,  Denver  3, 
Colorado. 


4  SALES  EXECUTIVES 
WANTED 

Mountain  States  -  Mid-West 
New  England  -  S.  East 

The  men  we  want  are  30-40,  willing  to  travel 
5  days  weekly.  Must  have  managerial  ex- 
perience, complete  overall  working  knowl- 
edge of  radio  operation,  local  regional, 
metropolitan.  Able  to  make  big-city  agency 
presentations  and  sell  a  gas  station  attend- 
ant under  a  grease-rack. 

Our  guys  make  a  good  appearance,  "look 
money",  drive  a  good  car.  They  must  be 
forceful  and  dramatic,  able  to  address  large 
groups  of  people  authoritatively. 
The  job  is  fascinating,  exciting,  profitable; 
nerve-wracking  and  tiring  (so  our  men  say — 
but  they  love  itl). 

Not  a  "crew  deal"  or  "fast-buck"  operation, 
we  have  some  of  the  nation's  top  stations. 
Solidity  is  a  must  for  our  man.  He'll  be  join- 
ing one  of  the  fastest  growing  companies  in 
the  industry  with  a  five  year  proven  record. 
If  you're  looking  for  a  job  with  incentive, 
direct  commissions  with  over  75%  renewals 
yearly,  where  a  goal  of  $25,000  can  be 
reached  within  two  years  without  "gambling 
on  the  future" — we'd  like  to  hear  from  you. 
Complete  resume,  present  income,  pix,  the 
works — we'll  be  in  touch,  arrange  personal 
interview.  Our  staff  knows  of  this  ad.  These 
are  newly  created  posts,  part  of  our  pro- 
gram giving  our  clients  more,  better,  closer 
supervision  and  service.  January  start.  Reply 
Box  941G,  BROADCASTING. 


Broadcasting 


December  15,  1958    •    Page  89 


RADIO 


Help  Wanted 


Announcers 


♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 
♦  ♦ 


DJ.  WANTED 


♦  We're  still  looking  for  disc  jockeys 

♦  with  sound  ideas  to  work  for  the 

♦  fastest  growing  chain  serving  the 

♦  three  largest  markets  in  the  mid-  ( 

♦  west.  Send  photo,  tape  and  resume  ♦ 

♦  to  J.  Peter  Boysen,  WLOL,  870  ♦ 

♦  Northwestern  Bank  Building,  Min-  ♦ 

♦  neapolis,  Minnesota.  All  tapes  will  ♦ 

X  be  returned.  ♦ 

«  ♦ 
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 


Production-Programming,  Others 


Live  "*SPARKPLUG"  as  commer- 
cial program  and  operations  manager. 
Good  salary  and  incentive.  All  bene- 
fits. Big  radio  station — Eastern  Can- 
ada. Proven  past  performance  a  must. 
Bilingual  (French-English)  preferred. 

"We'll  buy  a  *SPARKER  for  pro- 
grams and  a  *PLUGGER  for  work." 

Box  966G,  BROADCASTING 


RADIO 


Situations  Wanted 


DOCTOR  OF 
STATIONS: 

Here's  how  I  guarantee  results:  On  90- 
day  agreement  I  come  in,  work  with  every 
phase  of  radio  and  TV,  finding  the  holes 
and  weaknesses,  confidentially  showing 
you  the  dead  wood,  lost  motion  and  how 
revenue  is  being  lost  or  not  made.  If  I  fail, 
you  lose  salary;  if  I  succeed,  you  pay  per- 
centage of  increases  I  produce.  Write  Doc- 
tor of  Stations,  Box  985G,  BROADCAST- 
ING. 

TELEVISION 
Situations  Wanted 

Announcers 


TV  PERSONALITY 

Personal  interview  only.  10  years 
top  stations.  Currently  employed. 
Box  99 1G,  BROADCASTING 


TV  PRODUCTION  SUPERVISOR  for  over 
10  years  with  New  England's  first  station.  Out- 
standing ability  producing,  directing,  creative 
techniques  from  idea  inception  to  finished 
product.  Have  handled  network  feeds;  local 
studio,  remote,  film  and  video  tape.  Diversified 
background,  art,  stage,  acting.  Prefer  television 
station  or  ad  agency  southern  New  England. 
Other  areas  if  salary  right.  Married,  family,  age 
40.  Resume  on  request.  P.O.  Box  72,  West 
Medford  56,  Mass. 


FOR  THE  RECORD   Continued  from  page  86 


By  Hearing  Examiner  Horace  Stern  on  Dec.  8 
Granted  petition  by  Public  Service  Television 
Inc.,  Miami,  Fla.,  to  correct  transcript  of  oral 
argument  in  tv  ch.  10,  Miami,  Fla.,  proceeding. 
By  Hearing  Examiner  H.  Gifford  Irion 
on  Dec.  5 

Continued  hearing  to  Jan.  30,  1959  in  proceed- 
ing on  fm  applications  of  Frank  James,  Redwood 
City,  and  San  Mateo  Bcstg.  Co.,  San  Mateo,  both 
California. 

By  Hearing  Examiner  J.  D.  Bond  on  Dec.  5 
Granted   petition   by   Broadcast   Bureau  for 
extension  of  time  to  Dec.  15  to  file  proposed 
findings  of  fact  and  conclusions  of  law  in  tv 
ch.  13,  Hampton-Norfolk,  Va.,  proceeding. 
By  Hearing  Examiner  Thomas  H.  Donahue 
on  Dec.  5 

Closed  record  in  proceeding  on  am  applica- 
tions  of   Pan  American  Radio   Corp.,  Tucson, 
Ariz.,  and  Vernon  G.  Ludwig,  Benson,  Ariz. 
By   Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  3 
Granted   petition   by   Greenwood   Bcstg.  Co. 
(WABG),  Greenwood,  Miss.,  for  leave  to  inter- 
vene   in    proceeding    on    am    applications  of 
Hirsch  Bcstg.  Co.  (KFVS),  Cape  Girardeau,  Mo„ 
and  The  Firmin  Co.,  Vincennes,  Ind.,  and  peti- 
tioner allowed  participation  with  reference  to 
issue  of  whether  proposed  operation  of  Hirsch 
would  cause  objectionable  interference  to  radio 
station  WABG. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Dec.  4 

Granted  petition  by  Blue  Island  Community 
Bcstg.  Co.,  Blue  Island,  111.,  for  continuance  of 
hearing  from  Dec.  16  to  Jan.  20,  1959,  in  pro- 
ceeding on  its  fm  application,  and  continued 
from  Dec.  8  to  Jan.  12,  1959,  date  for  exchange 
of  exhibits  among  the  parties,  with  copies  to  be 
supplied  to  Hearing  Examiner. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  dates  shown 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  from  Dec.  1  to  Dec.  11  for  filing 
proposed  findings  of  fact  and  conclusions  in  pro- 
ceeding on  fm  application  of  South  Bay  Bcstg. 
Co.  (KAPP),  Redondo  Beach,  Calif.  Action  Dec. 
2;  granted  petition  to  correct  transcript  of 
hearing,  filed  by  CBS  Radio.  Action  Dec.  3. 

Granted  petition  by  Cookeville  Bcstg.  Co., 
Cookeville,  Tenn.,  for  leave  to  amend  its  am 
application  to  specify  facilities  1550  kc,  250  w,  D, 
in  lieu  of  facilities  1350  kc,  1  kw,  D,  and  appli- 
cation as  amended  is  removed  from  hearing 
docket  and  returned  to  processing  line;  retained 
in  hearing  status  application  of  Carthage  Bcstg. 
Co.,  Carthage,  Tenn.  Action  Dec.  3. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  Dec.  3 

Upon  request  of  Ralph  Luke  Walton,  Indiana- 
polis, Ind.,  continued  without  date  prehearing 
conference  scheduled  for  Dec.  5  and  hearing 
for  Dec.  17  in  proceeding  on  am  application  of 
Mr.  Walton,  pending  action  on  request  for  leave 
to  amend  application  and  remove  from  hearing 
status. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  Dec.  3 

Granted  petition  by  Gulf  Coast  Bcstg.  Co., 
Sarasota,  Fla.,  for  leave  to  amend  its  am  appli- 
cation to  specify  1280  kc,  lOOOw,  D,  in  lieu  of 
1320  kc,  500  w,  D,  and  removed  application  from 
hearing. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  Dec.  3 

Scheduled  further  hearing  for  Dec.  10  at  3  p.m. 
on  am  applications  of  Fox  Valley  Bcstg.  Co., 
Geneva,  111.,  et  al. 

By  Chief  Hearing  Examiner  James 
D.  Cunningham  on  Nov.  28 

Scheduled  for  hearing  on  the  dates  shown 
following  proceedings:  am  application  of 
Fayetteville  Bcstg.  Co.  (KHOG),  Fayetteville, 
Ark.,  on  Feb.  3;  am  applications  of  Los  Banos 
Bcstg.  Co.  Los  Banos,  Calif.,  Southern  General 
Bcstg.  Co.  (WTRO),  Dyersburg,  Tenn.,  and  ap- 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


OVER  ONE  HUNDRED  POSITIONS 
TO   BE  FILLED    IN   THE  DYNAMIC 
NEW  SOUTHEAST!  !  ! 
RADIO— TV— ADVERTISING 
Write — Wire — Phone  JA  5-4841 
PROFESSIONAL  PLACEMENT 
458  Peachtree  Arcade 
Atlanta,  Ga. 
IMMEDIATE  REPLY  REQUESTED 


Page  90    •    December  15,  1958 


plications  of  Dale  W.  Flewelling  and  KROY 
Inc.,  for  fm  facilities  in  Sacramento,  Calif,  on 
Feb.  9. 

By  Hearing  Examiner  Jay  A.  Kyle  on  Dec.  2 

Ordered  that  Electronic  Music  Co.  is  held  in 
default  for  failure  to  prosecute  its  application 
and  record  is  closed  in  proceeding  on  its  appli- 
cation and  that  of  WSBC  Bcstg.  Co.,  both  for 
fm  facilities  in  Chicago,  111. 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  2 

Granted  petition  by  Eastern  States  Bcstg  Co., 
Hamden,  Conn.,  for  extension  of  time  to  Dec. 
17  to  seek  review  of  adverse  rulings  of  Hearing 
Examiner  in  proceeding  on  its  am  application, 
et  al. 

By  Chief  Hearing  Examiner  James 
D.  Cunningham  on  Dec.  2 
Granted  petitions  by  Plains  Television  Corp. 
and  Prairie  Television  Co.,  for  leave  to  inter- 
vene in  proceeding  on  applications  of  Wabash 
Valley  Bcstg.  Corp.  (WTHI-TV,  ch.  10),  Terre 
Haute,  Ind.,  for  renewal  of  license,  and  Livesay 
Bcstg.  Co.,  for  cp  for  new  tv  stations  to  oper- 
ate on  ch.  10  in  Terre  Haute,  with  reference  to 
Livesay's  proposal,  and  dismissed  Livesay's  mo- 
tion to  defer  action  on  the  petitions  in  ques- 
tion. 

By  Hearing  Examiner  Millard  F.  French 
on  Dec.  3 

On  own  motion,  cancelled  prehearing  confer- 
ence presently  scheduled  for  Dec.  3  on  am  ap- 
plication of  South  County  Bcstg.  Co.,  Wick- 
ford,  R.I. 

BROADCAST  ACTIONS 
By  Broadcast  Bureau 
Actions  of  December  5 
WTOL-TV  Toledo,  Ohio— Granted  mod.  of  cp 
to  change  studio  location;  redescribe  trans,  loca- 
tion (no  change  in  site),  and  make  changes  in 
ant.  system  and  equipment. 

WBAI  (FM)  New  York,  N.Y.— Remote  control 
permitted. 

KFMU  (FM)  Los  Angeles,  Calif.— Granted  re- 
quest to  cancel  cp  for  aux.  trans. 

KTWR  (FM)  Tacoma,  Wash.— Granted  exten- 
sion of  authority  to  remain  silent  for  additional 
period  of  60  days  to  2-1-59  pending  application 
for  mod.  of  station  license. 

KASK-FM  Ontario,  Calif.— Granted  extension 
of  authority  to  remain  silent  for  period  ending 
1-31-59. 

KASK-FM  Ontario,  Calif.— Granted  extension 
of  completion  date  to  1-31-59. 
WIS-TV  Columbia,  S.C.— Granted  extension  of 

completion  date  to  3-4-59. 

Actions  of  December  4 
KMUZ   (FM)   Santa  Barbara,  Calif.— Granted 
assignment  of  cp  to  William  H.  Buckley  d/b 

under  same  name. 

Actions  of  December  3 

KDEC  Decorah,  Iowa — Granted  acquisition  of 
negative  control  by  each  Verne  Koenig  and  Ken- 
neth L.  Bjerke  through  purchase  of  stock  from 
Frank  R.  Miller  by  Scenic  Bcstg.  Co. 

KLER  Orofino,  Idaho — Granted  license  for  am 
station. 

KPFM  (FM)  Portland,  Ore.— Granted  license 
for  increased  ERP  to  33  kw  and  change  type 
trans.;  ant.  929  ft. 

KWHI  Brenham,  Tex. — Granted  license  cover- 
ing installation  of  new  trans. 

WABY  Albany,  N.Y. — Granted  license  to  re- 
place expired  cp  to  install  presently  licensed 
main  trans,  as  aux.  trans,  at  present  main  trans, 
site. 

KRBA  Lufkin,  Tex. — Granted  license  covering 
installation  of  new  trans. 

WMIN  St.  Paul,  Minn. — Granted  license  cover- 
ing installation  of  new  trans. 

WSTN  St.  Augustine,  Fla.— Granted  license 
covering  changes  in  transmitting  equipment. 

WWJB  Brooksville,  Fla. — Granted  license  cov- 
ering installation  of  new  trans,  and  change  stu- 
dio location;  remote  control  permitted. 

KAFE  Oakland,  Calif.— Granted  mod.  of  license 
to  change  studio  location  and  remote  control 
point. 

WBEN-FM  Buffalo,  N.Y.— Granted  cp  to  change 
ERP  to  33  kw;  install  new  type  ant.;  and  change 
ant.  height  to  1350  ft.  for  aux.  trans. 

KCFM  (FM)  St.  Louis,  Mo.— Granted  cp  to 
change  ERP  to  60  kw;  change  trans,  and  studio 
locations;  change  ant.  system;  and  install  new 
ant.  and  trans.;  ant.  450  ft.;  condition. 

WHBF-TV  Rock  Island,  111. — Granted  cp  to  use 
old  main  trans,  and  ant.  as  aux.  trans,  and  ant. 

WGHJ-FM  Lawrence,  Mass. — Granted  mod.  of 
cp  to  change  ERP  to  1.35  kw;  ant.  height  to  210 
ft.;  trans,  location;  type  ant.;  ant.  system  and 
type  trans.;  remote  control  permitted;  condition. 

WLST  Escanaba,  Mich. — Granted  mod.  of  cp 
to  change  type  trans. 

KNDC  Hettinger,  N.D.— Granted  authority  to 
sign-off  at  7  p.m.  for  period  beginning  Dec.  8 
and  ending  1-30-59. 

KLTJK  Evanston,  Wyo. — Granted  authority  to 
operate  specified  hours  of  6:30  a.m.  to  6:30  p.m. 
except  for  special  events  for  period  beginning 
Dec.  1  and  ending  2-26-59. 

WGEZ  Beloit,  Wis. — Granted  change  of  remote 
control  authority. 

KNPT  Newport,  Ore. — Granted  extension  of 
completion  date  to  5-27-59. 

KHOF  (FM)  Los  Angeles,  Calif.— Granted  ex- 

BROADCASTINO 


tension  of  completion  date  to  1-31-59. 

Actions  of  December  2 
WAGY  Forest  City,  N.C. — Granted  license  for 
am  station. 

KBIZ  Ottumwa,  Iowa — Granted  license  cover- 
ing change  of  ant. -trans.;  studio  and  remote  con- 
trol location  and  changes  in  ground  system. 

WPFB  Middletown,  Ohio — Granted  license  cov- 
ering installation  of  new  trans. 

WSGN  Birmingham,  Ala. — Granted  license 
covering  installation  of  new  trans,  as  aux.  trans, 
at  present  main  trans,  site. 

WROV  Roanoke,  Va. — Granted  license  covering 
installation  of  new  trans,  (main). 

Actions  of  December  1 

KMBC  Kansas  City,  Mo. — Granted  license  cov- 
ering installation  of  new  main  trans.;  and  install 
different  type  aux.  trans,  at  main  trans,  site. 

KTVO  (TV)  Kirksville,  Mo.— Granted  mod.  of 
license  to  change  name  of  KTVO  Television  Inc. 

KMCD  Fairfield,  Iowa — Granted  cp  to  install 
new  trans. 

KACC-FM  Abilene,  .  Tex.— Granted  request  to 
cancel  license  for  noncommercial  educational  fm 
station;  call  letters  deleted. 

NARBA  Notifications 

List  of  changes,  proposed  changes,  and  correc- 
tions in  assignments  of  Mexican  broadcast  sta- 
tions modifying  appendix  containing  assignments 
of  Mexican  broadcast  stations  attached  to  recom- 
mendations of  North  American  Regional  Broad- 
casting Agreement  Engineering  Meeting  Jan.  30, 
1941. 

560  kc 

XESV  San  Cristobal  las  Casas,  Chiapas — 500  w, 
ND  U.  ri^ss  III-B.  10-22-58.  Change  in  call  letters 
from  XEUG. 

600  kc 

XEKZ  Tehuantepec,  Oaxaca — 500  w  D,  100  w  N 
U.  Class  TV.  10-22-58.  Change  in  call  letters  from 
XEDS. 

980  kc 

XELC  La  Piedad,  Michoacan — 5  kw  D,  0.2  kw 

N  U.  Class  IV.  Commenced  operation  on  8-26-57. 

1110  kc 

XEWR  Ciudad  Juarez,  Chihauhau— 500  w,  ND 
D.  Class  II.  4-22-59.  New. 

1170  kc 

XEOV  Orizaba,  Veracruz — 100  w.  ND  D.  Class 

II.  4-22-59.  New. 

1240  kc 

XFKC  Ensenada,  B.C.— 100  w,  U.  Class  IV.  4-22- 
59.  Change  in  call  letters  from  XEHC. 

1250  kc 

XEUA  Iguala,  Guerrero— 250  w,  U.  Class  IV. 
4-22-59.  Delete  assignment. 

1270  kc 

XEXC  Taxco,  Guerrero— 250  w  D.  100  w  N,  U. 
Class  IV.  4-22-59.  New. 

1280  kc 

XEKY  Huixtla,  Chiapas— 1000  w  D,  100  w  N,  U. 
Class  IV.  4-22-59.  New. 

1340  kc 

XEDS  Colima,  Colima— 1000  w,  D.  Class  IV.  10- 
22-58.  Change  in  call  letters  from  XEKZ. 

1450  kc 

XEDJ  Magdalena,  Sonora — 250  w  D,  100  w  N,  U. 
Class  IV.  1-28-59.  Increase  in  day  power. 

1590  kc 

XEHC  Ensenada,  Baja  California— 10  kw  D,  1.5 

kw  N,  ND  U.  Class  III.  4-22-59.  Change  in  loca- 
tion from  Mexicale,  B.C.,  and  call  letters  from 
XEKC. 

XETE  Ciudad  Madero,  Tanaulipus— 1  kw,  DA-D 
D.  Class  ID,  4-22-59.  New. 

570  kc 

XEVX  Comalcalco,  Tabasco— 1  kw,  ND  D.  Class 

III.  9-10-58.  Change  in  call  letters  from  XECY. 

620  kc 

XEPT  Ciudad  Pemex,  Tabasco— 0.25  kw  D,  0.1 
kw  N,  ND  U.  Class  IV.  5-10-59.  New. 

840  kc 

XEEC  Tampico,  Tamaulipas — 0.5  kw,  ND  D. 
Class  II.  9-10-58.  Assignment  of  call  letters. 

1110  kc 

XEKP  Rio  Bravo,  Tamaulipas — 0.25  kw,  ND  D. 
Class  II.  9-10-58.  Change  in  call  letters  from 
XEFL. 

1240  kc 

XERZ  Leon,  Guanajuato — 1  kw  D,  0.25  kw  N, 
ND  U.  Class  IV.  2-10-59.  Increase  in  day  power. 

1320  kc 

XEOJ  Ocotlan,  Jalisco— 0.5  kw  D,  0.25  kw  N, 
ND  U.  Class  IV.  5-10-59.  New. 

XERN  Montemorelos,  Nuevo  Leon — 1  kw  D, 
0.2  kw  N,  ND  U.  Class  IV.  2-10-59.  Increase  in 
power. 

XEUI  Comitan,  Chiapas — 1  kw  D,  0.5  kw  N, 
ND  U.  Class  III-B.  5-10-59.  Change  in  location 
from  Teapa,  Tabasco. 

1400  kc 

XESB  Sta.  Barbara,  Chihauhau — 1  kw  D,  0.2 
Broadcasting 


kw  N,  ND  U.  Class  IV.  2-10-59.  Correction  in 
operating  power. 

1460  kc 

XEJT  Altamira,  Tamaulipas — 1  kw,  ND  U.  Class 
in.  5-10-59.  Change  in  location  from  Tampico, 
Tamaulipas. 


License  Renewals 


Following  stations  were  granted  renewal  of 
license:  WBRB  Mt.  Clemens,  Mich.;  WHBF 
(Main  &  Aux.)  Rock  Island,  111.;  WAIT  Chicago, 
111.;  WTVO  Rockford,  111.;  WCMY  Ottawa,  111.; 
WFMT  (FM)  Chicago,  111.;  WATK  Antigo,  Wis.; 
WJPF,  Herrin,  111.;  WMFM  (SCA)  Madison,  Wis.; 
WMAX,  Grand  Rapids,  Mich. 


UPCOMING 


December 

Dec.  15:  NAB,  Broadcasting  engineering  con- 
ference committee.  Mayflower  Hotel,  Wash- 
ington. 

Dec.  16:  NAB,  convention  committee,  NAB  head- 
quarters, Washington. 

Dec.  17:  NAB,  ad  hoc  committee  on  editorializ- 
ing, NAB  headquarters,  Washington. 

January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  16-17:  Mutual  Advertising  Agency  Network, 
quarterly  business  meeting  and  administra- 
tive workshop,  Plaza  Hotel,  New  York. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Claremors. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference.  Detroit. 

Jan.  28-29:  Georgia  Radio  &  Tv  Institute,  U.  of 
Georgia,  Henry  W.  Grady  School  of  Journal- 
ism, Athens. 

Jan.  29:  ANA,  annual  cooperative  advertising 
workshop.  Hotel  Pierre,  New  York. 

February 

Feb.  5-8:  High  Fidelity  Music  Show.  Shoreham 
Hotel,  Washington. 

Feb.  8-14:  National  Advertising  Week. 

Feb.  17-20:  Audio  Engineering  Society,  annual 
western  convention,  Hotel  Biltmore,  Los  An- 
geles. 

Feb.  24-25:  NAB,  conference  of  state  broadcaster 
association  presidents,  Shoreham  Hotel,  Wash- 
ington. 

March 

March  15-18:  NAB,  annual  convention,  Conrad 
Hilton  Hotel,  Chicago. 

March  15-19:  NAB,  broadcast  engineering  con- 
ference, Conrad  Hilton  Hotel,  Chicago. 

March  23-26:  IRE,  national  convention,  Wal- 
dorf-Astoria Hotel,  New  York. 

April 

April  6-9:  National  Premium  Buyers,  26th  an- 
nual exposition,  Navy  Pier,  Chicago. 

April  7:  Premium  Adv.  Assn.  of  America,  con- 
ference. Navy  Pier,  Chicago. 

April  16-19:  Advertising  Federation  of  America, 
fourth  district  annual  convention.  Desert 
Ranch  and  Colonial  Inn,  St.  Petersburg,  Fla. 

April  30-May  3:  AWRT  national  annual  con- 
vention, Waldorf-Astoria  Hotel,  New  York  City. 

April  30-May  3:  AFA,  4th  district.  Tides  Hotel 
&  Bath  Club,  St.  Petersburg,  Fla. 

May 

May  4-8:  Society  of  Motion  Picture  and  Tv  En- 
gineers, 85th  semi-annual  convention,  Fontaine- 
bleau  Hotel,  Miami. 

June 

June  7-10:  AFA,  55th  annual  convention.  Hotel 
Leamington,  Minneapolis. 


SAMUEL  W.  SLOAN,  Ass't.  Treasurer 

Like  Hundreds 
of  Broadcasters . . . 

Assistant  Treasurer 
SAMUEL  W.  SLOAN 

W  OH  O 

Toledo,  Ohio 
and 

Chief  Engineer 
EDWIN  J.  POWELL 

Selected 
STAINLESS  TOWERS 


EDWIN  J.  POWELL,  Chief  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 


Call  or  Write 
for  Informative 
Literature. 


NORTH  WALES  •  PENNSYLVANIA 


December  15,  1958    •    Page  91 


KRON  is  TV  in  SF 


Page  92    •    December  15,  1958 


Broadcasting 


MONDAY  MEMO 


from  JOE  GANS,  president,  Joe  Gans  &  Co.,  New  York 


i 


Fm  listener:  good  game  but  hard  to  flush 


I 

58 


More  interest  has  been  generated  on 
the  subject  of  fm  during  the  past  six 
months  than  at  any  other  time  during 
the  past  three  or  four  years.  This  long- 
ignored  medium  may  finally  be  coming 
into  its  own.  It  is  not  a  moment  too 
soon.  For  I  am  convinced  that  1959 
will  be  fm's  year  of  decision. 

In  the  past  four  years  I  have  spent 
more  money  in  fm  than  any  other  na- 
tional buyer.  I  continually  am  asked: 
"How  do  you  go  about  buying  fm?" 
and  "Is  it  worthwhile?"  I  can  only  offer 
one  conclusive  answer:  I  have  spent  a 
great  deal  of  money  in  fm  for  just  one 
reason.  It  works. 

Too  many  people  say  "fm"  but  really 
mean  "Good  Music."  There  are  some 
fm  managers  who  will  argue  this  point 
but  they  are  wasting  their  time.  The 
simple  fact  is  that  the  expression  "Good 
Music"  relates  to  both  am  and  fm.  It  is 
the  difference  between  the  station  which 
exclusively  programs  classical  music 
and  that  which  does  not.  Therefore,  the 
obvious  difference  is  the  programming, 
not  the  facility. 

Like  most  timebuyers  I  originally 
came  to  the  conclusion  that  it  was  vir- 
tually impossible  to  buy  Good  Music 
stations.  This  was  especially  true  in  fm. 
No  matter  how  many  yardsticks  you 
aPPty>  y°u  never  arrive  at  a  satisfac- 
tory cost-per-thousand.  Coverage,  in 
terms  of  area,  is  meaningless.  The  sta- 
tions' favorite  measurement,  number  of 
sets  in  the  market,  generally  is  unreal- 
istic. 

I  was  convinced  that  the  Good  Music 
stations  had  the  right  kind  of  audience 
for  the  products  I  was  selling,  even  if 
I  could  not  find  it  on  paper.  The  re- 
sults of  the  first  test  schedules  were 
immediate — and  astounding.  Ten  1- 
minute  announcements  on  one  fm  sta- 
tion pulled  close  to  2,000  postcards  in 
10  days.  This  phenomenal  success  was 
duplicated  in  various  degrees  on  the 
other  test  stations.  As  things  turned 
out,  the  campaign  was  not  to  be  an 
isolated  success  story.  During  the  past 
four  years  I  have  used  Good  Music 
stations,  both  am  and  fm,  for  a  wide 
variety  of  products  and  each  campaign 
more  than  paid  its  own  way.  True,  a 
great  deal  depends  upon  the  product. 
Equally  true,  however,  the  audience  is 
there,  even  if  to  this  very  day  we  are 
having  a  tough  time  trying  to  prove  it. 

The  only  possible  way  to  measure 
the  size  and  depth  of  that  audience  is 
by  making  a  qualitative  survey  of  its 
potential  size  and  characteristics. 

A   very   substantial   percentage  of 


Broadcasting 


I 


people  who  listen  to  Good  Music  sta- 
tions simply  cannot  be  reached  by  an 
advertising  message  in  any  other  way. 
The  degree  of  selectivity  among  Good 
Music  people  is  very  high.  On  the  whole 
they  do  very  little  dial  twisting.  Many 
subscribe  to  the  station's  program  guide. 
These  range  in  cost  from  $1  up  to  $4 
per  year.  The  total  number  of  program 
guides  sold  nationally  is  unbelievably 
high.  When  these  people  tune  in,  they 
listen  attentively  because  they  chose  to 
listen. 

This,  then,  is  the  kind  of  audience 
you  buy  when  you  buy  fm.  It  is  a 
well-informed,  highly  educated  audi- 
ence, a  highly  selective  audience,  and 
one  whose  income  to  a  very  large  ex- 
tent is  higher  than  average.  It  is,  in 
short,  a  quality  audience— and  it  is  a 
large  audience — even  if  it  cannot  be 
found  on  a  slide  rule. 

The  problem  boils  down  to  this:  How 
can  the  fm  stations  prove  they  have  an 
audience?  Over-simplified,  my  answer 
would  be:  Give  them  something  to  sell. 
If  the  product  matches  their  specialized 
audience,  you  will  soon  have  all  the 
proof  you  need. 

Up  to  now  fm  has  been  just  too  diffi- 
cult to  buy.  There  is  no  steady  flow  of 
information — no  handy  point  of  ref- 
erence that  reveals  availabilities  and 
programming — no  day-to-day  contact 
that  has  become  such  an  important  part 
of  today's  timebuying.  With  the  excep- 
tion of  Good  Music  Broadcasters  Inc., 
there  is  no  large  organization  set  up  to 
discuss  Good  Music  am  and  fm  stations 
on  a  nation-wide  basis,  and  GMB  repre- 
sents only  a  handful  of  stations.  Once 
you  get  beyond  those,  you  have  to  dig 
up  every  bit  of  information  you  need 
the  hard  way. 

However,  despite  some  obvious 
faults,  fm  has  been  growing  at  a  phe- 
nomenal rate.  More  stations  are  on  the 
air.  Probably  100  more  will  be  operat- 
ing within  the  next  18  months.  Locally 
the  picture  is  rosy.   Bigger  audiences, 


more  revenue.  More  stations  are  en- 
joying their  biggest  year.  This  first 
blush  of  prosperity,  however,  will  do 
more  harm  than  good  if  fm  fails  to  take 
advantage  of  its  hard  won  gains. 

That  is  why  1959  will  be  fm's  year 
of  decision — the  year  when  it  must  go 
all  out  to  gain  recognition  as  a  national 
advertising  medium,  or  suffer  the  con- 
sequences of  its  shortsightedness.  Even 
now  new  surveys  and  reports  are  pop- 
ping up  to  indicate  that  stereo  will  soon 
by-pass  fm.  I,  for  one,  doubt  very 
strongly  that  it  will.  But  the  surveys 
cause  comments,  and  the  comments 
cause  confusion,  and  confusion  gen- 
erally ends  in  apathy  to  the  whole 
subject. 

If  that  is  not  enough,  we  now  also 
have  the  unhappy  situation  of  several 
sources  discussing  the  possibility  of 
forming  a  nation-wide  fm  network. 
Why?  If  at  the  present  time  the  stations 
are  finding  it  difficult  to  prove  to  any- 
one's complete  satisfaction  that  they 
have  a  local  audience,  how  are  they 
ever  going  to  justify  a  national  one?  In 
my  opinion,  a  national  fm  network  is 
not  feasible. 

If  my  four  happy  but  harrowing 
years  as  a  timebuyer  and  a  consultant 
with  fm  stations  and  advertisers  mean 
anything,  I  would  strongly  suggest  that 
the  station  owners  play  out  the  cards 
they  now  hold.  Build  a  strong  station 
in  the  market.  Program  it  effectively. 
Constantly  improve  it. 

To  potential  advertisers  I  can  only 
recommend  a  re-evaluation  of  attitudes. 
While  fm  may  be  more  difficult  to  buy, 
it  is  in  my  opinion  definitely  worth  the 
effort.  Forget  about  cost-per-thousand 
for  the  present.  Judge  the  medium  only 
by  its  ability  to  sell  your  product.  That, 
in  the  final  analysis,  is  the  only  real  test. 
Get  all  the  advice  and  guidance  you  can 
from  the  stations  and  take  advantage 
of  their  specialized  format.  The  au- 
dience is  there,  but  it  is  up  to  you  to 
make  it  a  responsive  one. 


i 
I 


Joe  Gans,  b.  Sept.  20,  1918,  New  York  City. 
A  former  free-lance  writer  and  timebuyer,  Mr. 
Gans  pioneered  the  concept  of  radio-tv  "response 
advertising"  on  fm  [Advertisers  &  Agencies, 
June  30].  Was  radio-tv  vice  president  at  Thwing 
&  Altman  and  Maxwell  B.  Sackheim  agencies, 
both  N.Y.  This  year  formed  his  own  agency, 
placing  100%  of  its  U.S.  and  Canadian  billing  in 
broadcast  media.  Married  to  the  former  Dorothy 
Sherr.  They  are  parents  of  two  children,  age  9 
and  7.  The  Ganses  reside  in  Springfield,  N.  J. 


I 

OK 

I 


December  15,  1958    •    Page  93 


EDITORIAL 


Programming  for  the  Public 

AS  any  reader  of  newspapers  or  magazines  knows,  television 
programming  is  being  unmercifully  drubbed. 
To  read  recent  pieces  in  Fortune,  Newsweek,  Reader's  Digest 
and  more  newspapers  than  we  can  name  is  to  believe  that  there  is 
nothing  on  television  but  mayhem  and  mediocrity. 

There  will  be  more  pieces  of  that  kind,  and  lest  the  magazines 
and  newspapers  run  out  of  material  a  U.S.  Senate  committee  is 
preparing  to  manufacture  more.  Next  month  (the  exact  date 
hasn't  been  set)  the  Senate  Commerce  Committee  will  hold  hear- 
ings in  New  York  on  the  effect  of  television  rating  services. 

You  can  bet  that  there  will  be  testimony  that  ratings  aren't  true 
measurements  of  the  audience,  that  the  popular  programs,  as 
indicated  by  ratings,  aren't  really  attracting  audiences  as  big  as 
the  researchers  say,  that  television's  use  of  ratings  leads  to  imita- 
tiveness  and  hence  shallowness  in  programming. 

What  has  been  happening  in  the  magazine  and  newspaper  pieces 
on  tv  programming  and  what  we  fear  will  happen  during  the  Senate 
hearings  next  month  is  that  persons  of  higher  than  average  tastes 
are  applying  their  personal  judgments  to  their  analyses  of  tv  pro- 
gramming. They  assume  that  because  they  personally  may  not  find 
every  television  program  rewarding  the  experience  is  universal.  By 
every  statistical  method  in  use,  this  assumption  is  inaccurate. 

There  is  no  evidence  whatever  to  suggest  that  the  mass  of  the 
people  are  turning  off  their  television  sets.  The  total  audience  is  in- 
creasing, and  the  time  the  audience  spends  with  television  remains 
at  an  astonishing  peak. 

Mass  media  must  attract  the  mass  or  go  out  of  business.  To  be 
sure,  their  responsibility  does  not  end  with  the  collection  of  a  large 
audience.  They  must  also  provide  a  reasonable  amount  of  fare  for 
the  minorities  and,  in  realistic  degree,  endeavor  to  assist  in  the 
general  cultural  development  of  the  public.  In  its  short  history 
television  has  been  more  successful  at  this  complex  job  than  any 
other  medium. 

There  is  no  denying  that  it  could  do  more — particularly  in  the 
field  of  serious  journalism.  But  that  is  not  to  say  that  it  has  not 
already  done  much — so  much  more  than  its  critics  give  it  credit  for. 

Golden  Opportunity 

TIME  was  when  broadcasters  would  man  the  turrets  at  the  drop 
of  a  bureaucratic  phrase  threatening  to  impinge  upon  their  right 
to  program  as  they  saw  fit.  "Censorship,"  they  would  loudly  pro- 
claim, reacting  in  the  manner  of  the  press,  then  and  now. 

But  over  the  years,  by  default,  attrition  and  legalistic  dicta,  broad- 
casters by  degrees  have  accepted  program  regulation.  It  has  been 
perpetrated  by  interpretations  of  the  "public  interest,  convenience 
and  necessity"  clause  of  the  law.  Ignored  is  the  clear  language  of 
another  section  of  the  same  law  which  precludes  censorship. 

This  has  come  about  through  acceptance  by  broadcasters  of 
FCC  requirements  that  stations  specify,  in  their  applications  for 
renewal  of  licenses,  the  amounts  of  time  devoted  to  various  cate- 
gories of  programming. 

Three  weeks  ago,  the  FCC  issued  rulemaking  proceedings  pro- 
posing to  modify  the  renewal  forms  to  make  them  less  onerous  in 
the  programming  categories.  While  the  proposals  admittedly  are 
much  better  than  the  existing  forms,  they  nevertheless  continue  to 
require  data  on  programming  categories  and  "balance." 

Only  one  member  of  the  Commission — T.  A.  M.  Craven — dis- 
sented. He  feels  the  programming  requirements  are  both  illegal 
and  impractical.  He  speaks  from  experience,  not  only  as  a  two- 
time  member  of  the  FCC,  but  also  as  a  former  broadcaster  who 
knows  the  vagaries  of  programming  for  audiences  in  wholly  dif- 
ferent geographical  areas.  He  regards  the  FCC's  imposition  of  its 
programming  ideas  through  the  category  breakdown  as  a  direct 
violation  of  the  First  Amendment  and  of  the  anti-censorship  pro- 
visions of  the  Communications  Act. 

This  is  not  the  horseback  opinion  of  a  neophyte.  It  is  the  studied 
judgment  of  an  able  public  servant  with  vast  experience  in  govern- 
ment and  industry.  Here  an  opportunity  is  presented  for  an  all-out 
test  of  the  law,  if  broadcasters  will  accept  the  challenge. 

The  time  to  act  is  now.  Replies  to  the  FCC's  rulemaking  are 
due  Jan.  19.  Perhaps  more  time  is  needed  to  prepare  the  broad- 
Page  94    •    December  15,  1958 


Drawn  for  BBOADCASTING  by  Sid  Hlx 


casters'  case.  It  is  an  undertaking  not  for  individual  stations  but  for 
the  NAB  and  perhaps  the  Federal  Communications  Bar  Assn. 

FCC  consideration  will  simply  be  the  start.  It  will  be  a  long 
hard  pull — perhaps  all  the  way  to  the  Supreme  Court.  Only  that 
court  can  clear  away  the  haze  and  confusion  engendered  by  more 
than  a  quarter  century  of  contradictory  FCC  decisions  and  court 
opinions  which  are  in  derogation  of  the  First  Amendment  to  the 
Constitution  which  guarantees  a  free  press  and,  by  court  interpreta- 
tion, a  free  radio. 

Last  Resort 

THE  break  in  negotiations  for  new  ASCAP  music  licenses  for 
radio  stations,  announced  a  week  ago  [Lead  Story  Dec.  8], 
has  to  be  described  as  disappointing,  especially  since  it  came  after 
only  two  real  sessions  between  the  radio  and  ASCAP  representatives. 

If  the  impasse  continues,  the  issue  must  surely  land  in  court.  In 
our  view,  that  step  is  as  yet  premature. 

This  is  not  to  say  that  the  All-Industry  Radio  Music  License 
Committee  should  have  capitulated  to  ASCAP's  demands,  which  at 
best  seemed  to  require  a  one-year  extension  of  present  contracts. 

The  problem — at  the  moment — is  time.  It  was  Dec.  3  when  the 
negotiators  agreed  to  disagree,  and  the  licenses  to  be  renewed  will 
expire  on  Dec.  31.  The  stations  had  to  be  kept  informed  on  how 
to  protect  their  rights  in  case  the  negotiations  were  unsuccessful; 
they  had  to  be  given  time  to  ask  questions  and  be  answered,  and, 
all  this  had  to  be  done  in  time  for  them  to  apply  to  ASCAP  for  new 
licenses  before  Dec.  31. 

So  a  great  deal  had  to  be  done  in  a  relatively  short  period.  It  can 
be  argued  that  this  notification  process  could  proceed  without  break- 
ing off  negotiations.  But  it  should  be  remembered  that  ASCAP 
took  the  position  that  lower  rates,  which  were  among  the  commit- 
tee's objectives,  would  come  only  if  the  court  imposed  them.  In 
these  circumstances,  with  time  short,  a  schism  can  appear  "hopeless" 
when  it  would  seem  less  formidable  at  a  somewhat  greater  dis- 
tance from  the  deadline. 

A  rate  case  in  court  can  be  immensely  expensive  and,  quite 
possibly,  fail  to  pay  its  own  way  in  terms  of  concessions  won  by 
either  side. 

At  this  late  date  it  appears  that  the  only  course  for  the  stations 
is  to  go  ahead,  before  Dec.  31,  and  apply  to  ASCAP  for  new  licenses. 
This  automaticaly  allows  60  additional  days  to  negotiate  new  terms. 
While  applicant  stations  may  negotiate  individually  with  ASCAP. 
we  would  hope  that  this  60-day  grace  period  woud  be  used  by  the 
all-industry  committee  and  the  society's  representatives  to  resume 
their  discussions  in  search  of  a  reasonable  agreement. 

Even  if  further  negotiation  should  prove  as  useless  as  it  appeared 
on  Dec.  3,  it  deserves  a  try  in  circumstances  less  hurried  than  the 
last.  The  court  is  always  there  as  the  last  resort,  but  that  is  what 
it  should  be — the  last  resort. 

Broadcasting 


SEASON'S  BEST 


Detroit's  first-run  favorite 


6:00-7:30  P.M.  SUNDAYS 


Believability,  hallmark  of  WWJ-TV,  is 
at  work  for  you  every  Sunday  evening 
as  Detroit  and  southeastern  Michigan 
viewers  enjoy  the  great  stars  and  great 
pictures  featured  on  this  salesmaking 
showcase. 

For  a  happy  and  prosperous  New  Year, 
make  reservations  now  through  your 
PGW  Colonel. 


"Si**. 


ASSOCIATE  AM-FM  STATION  WWJ 
First  in  Michigan       owned  &  operated  by  The  Detroit  News 
National  Representatives:  Peters,  Griffin,  Woodward,  Inc. 


.  .with  top  CBS-ABC-NTA  network  programs  in  America's  37th  TV  market 


CBS 


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NTA 


A  M»rr»t>*r  o*  <ne  Friendly  Qrot 
KOOt  TV.  W80V  TV,  WSTV-TV 
Sit  VH'->d»rblft  Ave.N.Y.    »  3(11 
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CHANNEL  9  •  STEUBENVILLE -WHEELING 

n....t  Buy  by  Any  Known  Sou ,  <  « 


DECEMBER  22,  1958 


THIRTY-FIVE  CENTS 


23" 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Who's  hot  in  spot:  RAB  lists  radio's  big  spenders  in  '58 
10%  tax  yoke  for  co-op  advertising's  annual  $2  billion 
Urge  to  merge  overpowers  more  topflight  agencies 
Bergmann  at  critics:  tv  miscast  in  whipping  boy  role 


COMPLETE  INDEX 


WLBR-TV  becomes  WLYH-TV  on  January  1. 
We're  adopting  the  new  name  to  indicate 
clearly  that  we  serve  all  of  America's  Number 
ONE  UHF  Market... Lebanon-Lancaster-York- 
Harrisburg.  Blair  Television  Associates  has  all 
the  facts  on  "Wonderful  Good"  WLYH-TV. 
Call  them  today. 


4 


Macrrlich 

M 


Operated  by:  Radio  and  Television  Dlv.  /  Triangle  Publications,  Inc.  /  46th  &  Market  St9.,  Philadelphia  39,  Pa. 
WFIL-AM  •  FM  •  TV.  Philadelphia,  Pa.  /  WNBF-AM  •  FM  •  TV,  Binghamton,  N.  Y.  /  WLYH-TV,  Lebanon-Loncaiter,  Pa.  j 
WFBO-AM   •  TV,   Altoona-Johnitown,   Po./WNHC-AM   •   FM  •  TV,    Hartford-New    Haven,  Conn. 
Triangle   National   Sales   Office,   48S   Lexington   Avenue,   New  York   17,   New  York 

It  It*     -    *    '       1     **       *  r  '      4  *       *  * 


WL.YH  -  TV 

LEBANON  -  LANCASTER,  PA. 
ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 
^Afe  cover  all  of 

Lebanon-lancaster 
York 

Harrisburg 


who  says  KVTV  is  the 
best  buy  in  Sioux  City? 


NATIONAL  ADVERTISERS  SAY  SO! 

An  air  check  during  the  week  of  October  19  through  25 
found  that: 

•  National  advertisers  invested  70%  of  their  TV  ad  dollars 
for  Sioux  City  on  KVTV. 

•  Of  the  19  national  advertisers  using  KVTV  and  Station  B, 
16  invested  more  than  50%  on  KVTV. 


LOCAL  ADVERTISERS  SAY  SO! 

This  same  air  check  showed  these  facts  about  local  ad- 
vertisers : 

•  Local  advertisers  invested  71%  of  their  TV  advertising 
dollars  on  KVTV. 

•  Of  the  8  local  advertisers  using  KVTV  and  Station  B,  7 
invested  more  than  50%  on  KVTV. 

KVTV  had  70  exclusive  advertisers,  both  local  and  national- 
Station  B  had  22- 


ARB  SAYS  SO! 

An  ARB  Metropolitan  Survey  made  from  October  19 
through  25  shows  that: 

•  From  sign-on  to  sign-off,  KVTV  had  36%  more  share  of 
audience  than  Station  B. 

•  KVTV  had  312  quarter  hour  wins.  Station  B  had  128. 

•  KVTV  carried  19  of  the  top  25  programs. 

To  sell  your  product  most  effectively  in  Sioux  City,  sell  on 
the  most  watched  station  in  Sioux  City  —  KVTV. 


*  KVTV 

CHANNEL  9  •  SIOUX  CITY,  IOWA 
CBS . ABC 


PEOPLES 
BROADCASTING  CORPORATION 

WGAR,    Cleveland,  Ohio 
WRFD,    Worthington,  Ohio 
WTTM,  Trenton,  New  Jersey 
WMMN,  Fairmont,  West  Virginia 
WNAX,   Yankton,  South  Dakota 
KVTV,     Sioux  City,  Iowa 


WJIMTV 

Strategically   located    to    exclusively  serve 
LANSING ....  FLINT....  JACKSON 

Basic 


NBC. 


.ABC 


Represented  by  the  P.G.W.  Colonel 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


fir4 

mm 

ill 

W6AL-TV  and  the  Steinman 

Stations  best  wishes  for 
the  holiday  season 

and  a  happy  and 
prosperous  New  Year 


Book  "Vorschriftbuch,"  or  copybook  used  in  the 
writing  school  in  the  Ephrata  Cloisters,  E 
Pennsylvania,  circa  1750. 


er  Associates,  Inc. 


STEINMAN  STATIONS 

Clair  McCollough,  Gen.  Mgr. 


WGAL-TV,  Lancaster,  Pa.     •     WGAL,  Lancaster.  Pa.     •      WDEL.  Wilmington,  Del. 
WKBO,  Harrisburg,  Pa.     •     WORK.  York.  Pa.         •        WRAW.  Reading.  Pa. 
WEST,  Easton.  Pa.     •    WRAK,  Williamsport,  Pa 


Page  4    •    December  22,  1958  Broadcasting 


closed  circuit 


IS  KNOWLEDGE  POWER?  •  FCC,  after 
several  staff  briefings  on  tv  allocations,  is 
far  better  informed  but  no  closer  to  solu- 
tion of  problem  that  has  plagued  it  since 
"final"  allocations  report  of  1952.  Briefings, 
last  of  which  was  last  Thursday,  include 
slide  projections,  overlays  and  other  visual 
aids  to  portray  what  coverage  picture 
would  look  like  under  various  alternatives, 
making  use  of  latest  available  TASO  field 
information.  But  FCC  continues  in 
quandary. 

• 

Under  mandate  to  present  allocations 
plan  to  Senate  Commerce  Committee  next 
month,  FCC  may  not  be  able  to  meet  dead- 
line. Instead  it  may  report  impasse  and 
perhaps  conclude  that  unless  more  vhf 
channels  are  made  available,  or  Congress 
legislates  transitional  move  to  all  uhf  sys- 
tem, only  alternative  will  be  shorter  mile- 
age separations  and  directional  antennas, 
to  provide  three-station  competitive  service 
(for  three  networks)  in  at  least  100  markets 
(roughly,  ABC  proposal).  Possibility  of 
getting  more  vhf  space  is  still  being  ex- 
plored, with  Comr.  Fred  W .  Ford  as  FCC's 
contact.  But  prospects  were  gloomy  as 
ever  last  week. 

• 

MEMORY  LINGERS  •  While  defeated 
Sen.  John  W.  Bricker  (R-Ohio)  won't  be 
fixture  of  86th  Congress,  version  of  his  net- 
work licensing  bill  may  be.  Sen.  Paul 
Douglas  (D.-Ill.)  is  pondering  measure  plac- 
ing networks  under  direct  FCC  regulation 
as  outgrowth  of  AFTRA  fight  with  NBC's 
WMAQ-WNBQ  (TV)  Chicago.  Senator  is 
awaiting  result  of  his  protest  to  FCC  on  al- 
leged cutdown  of  local  programming  be- 
fore deciding  course.  He  particularly  is  in- 
terested in  authority  of  NBC's  Chicago 
management  to  develop  and  exploit  local 
talent. 

• 

Two  other  senators,  one  Democrat  and 
one  Republican,  said  network  regulation 
proposal  coming  from  Sen.  Douglas  would 
gain  "tremendous"  support  it  did  not  en- 
joy under  Sen.  Bricker' s  sponsorship.  One 
said  regulation  of  some  sort  is  inevitable, 
but  not  to  extent  of  public  utility-type 
controls.  Sen.  Andrew  Schoeppel  (R-Kan.), 
who  replaces  Sen.  Bricker  as  ranking 
minority  member  of  Commerce  Commit- 
tee, said  he  "would  have  to  think  about" 
lending  his  support  to  Bricker  proposal. 
• 

WMUR-TV  SOLD  •  Purchase  of  ch.  9 
WMUR-TV  Manchester,  N.  H.,  by 
Richard  Eaton,  multiple  station  owner, 
from  Radio  Voice  of  New  Hampshire  Inc. 
has  been  negotiated  for  about  $500,000. 
Agreement  was  made  before  death  Friday 
of  former  Gov.  Francis  P.  Murphy,  sole 
owner,  who  had  suffered  four-month  ill- 
ness. Station  last  year  was  purchased  by 
Storer  Broadcasting  Co.  for  approximately 
$850,000  but  transaction  subsequently  was 


cancelled  when  FCC  failed  to  approve 
change  of  location. 

• 

Mr.  Eaton  previously  had  negotiated 
with  Storer  for  purchase  of  now  dark 
ch.  12  WVUE  (TV)  Wilmington-Phila- 
delphia. Storer,  however,  turned  in  license 
last  Thursday  (see  page  40)  to  enable  him 
to  take  over  ch.  6  WITI-TV  Milwaukee. 
Eaton's  stations  are  WOOK,  WFAN  (FM) 
Washington;  WSID  Baltimore;  WARK- 
AM-FM  Hagerstown;  WINX  Rockville; 
WANT  Richmond,  and  WYOU  Newport 
News.  Purchase  of  WSRS  Cleveland  is 
pending  (see  page  56). 

• 

COURT  TEST  •  There's  action  due  short- 
ly after  first  of  year  on  long-awaited  legal 
test  of  community  antenna  system  pickups 
of  broadcast  signals,  Douglas  A.  Anello, 
NAB  chief  attorney,  will  go  to  Salt  Lake 
City  after  Christmas  to  work  out  details  of 
test  case  involving  city's  tv  stations.  Suit  is 
expected  to  involve  unauthorized  rebroad- 
cast  of  Salt  Lake  City  telecasts  by  com- 
munity system  in  Southern  Idaho. 

• 

CATV  afterthought:  If  broadcasters  win 
property  right  test  case  in  courts,  mem- 
bers of  National  Community  Antenna 
Assn.  have  informally  discussed  their  pos- 
sible course  in  future.  One  school  takes 
position  CATV  operators  could  finance 
cost  of  buying  tv  rebroadcast  rights  by 
selling  time  to  local  advertisers.  They 
could  operate  without  federal  regulation, 
maintaining  any  type  of  programming  serv- 
ice that  suits  their  whims.  Result,  they 
hint,  could  be  creation  of  competitive  tv 
medium. 

e 

SAFETY  MEASURE  •  While  there  are 
misgivings  in  some  station  quarters  over 
decision  of  All-Industry  Radio  Music 
Licensing  Committee  to  ask  court  to  fix 
reasonable  fees  by  virtue  of  break  in  ne- 
gotiations with  ASCAP,  there  appears  to  be 
built-in  safeguard  to  protect  stations  from 
higher  rates.  ASCAP's  consent  decree 
carries  "most  favored  nation"  clause  which 
means  that  it  cannot  charge  stations  any 
more  than  best  arrangement  it  has  made 
with  other  stations.  Number  of  stations, 
it's  understood,  already  have  renewed 
existing  contracts  with  ASCAP  until  July 
1963.  This  presumably  means  that  all  sta- 
tions would  be  entitled  to  same  terms. 
• 

All-Industry  Committee  is  seeking  rate 
reductions  but  broke  off  negotiations  after 
ASCAP  held  fast  on  existing  rates.  Com- 
mittee feels  that  at  very  minimum  stations 
should  get  rates  equivalent  to  those  paid 
by  tv,  which  would  amount  to  roughly 
12%  decrease  or  about  $1  million  per  year. 
• 

RETURN  TO  ACTION  •  Whatever  be- 
came of  Herb  Moore,  founder  and  presi- 
dent of  Transradio,  which  broke  ice  in 


mid-30's  in  providing  news  for  radio  and 
ceased  operations  in  1951  after  regular 
press  associations  were  serving  radio  full- 
tilt?  Mr.  Moore,  who  publishes  Ski-Time, 
national  consumer  monthly  in  New  York, 
for  past  three  years  quietly  has  been  work- 
ing with  Civil  Defense  at  Battle  Creek 
headquarters  in  charge  of  emergency  in- 
formation. Recently  he  was  named  direc- 
tor of  information  for  new  Office  of  Civil 
&  Defense  Mobilization  at  Battle  Creek 
operations  headquarters.  It's  labor  of  love 
because  he  came  out  of  Transradio  litiga- 
tion with  considerable  money  and  his  pub- 
lishing operation  is  successful. 

• 

Despite  reports  to  contrary.  House 
Legislative  Oversight  Committee  will  make 
pitch  for  continued  life  during  new  session 
of  Congress  and  will  request  new  appro- 
priation. Report,  now  being  drafted  by 
staff,  it's  learned  in  informed  quarters,  will 
state  that  committee  has  not  completed  its 
work  and  feels  that  because  of  results 
achieved,  it  should  not  die. 

• 

PROBLEMS,  PROBLEMS  •  Tv  broad- 
casters with  plans  for  program  syndication 
via  videotape  have  hit  new  problems,  in 
addition  to  those  of  syncronization  fees, 
union  jurisdictions  and  limited  number  of 
present  VTR  markets.  New  puzzler  is  how 
to  insure  getting  back  same  quality  tapes 
that  are  sent  out,  how  to  prevent  station 
receiving  program  on  new  tape  from  re- 
recording  it  on  tape  already  used  100  times 
or  more  and  returning  that  one,  keeping 
original  for  its  own  use. 

• 

Defeated  Ohio  Sen.  Bricker's  adminis- 
trative assistant,  John  M.  McElroy,  will 
be  named  minority  clerk  of  Senate  Com- 
merce Committee  replacing  Bert  Wiss- 
man.  Mr.  Wissman,  chief  clerk  during  Re- 
publican controlled  83rd  Congress,  will 
remain  on  committee's  professional  staff. 
• 

TOURISTS  •  Rep.  Morgan  M.  Moulder 
(D-Mo.),  who  "resigned"  last  winter  as 
chairman  of  Oversight  Subcommittee,  re- 
turned to  Washington  Thursday  (Dec.  18) 
after  two-week  trip  to  Europe  for  ostensible 
purpose  of  studying  educational  tv.  Ac- 
companied by  House  Commerce  Commit- 
tee professional  staffer  Kurt  Borchardt,  he 
visited  Copenhagen,  Paris  and  Rome.  Rep. 
Moulder  refused  to  comment,  but  stated 
report  would  be  forthcoming. 

• 

On  earlier  European  trip,  House  Judici- 
ary Chairman  Emanuel  Celler  (D-N.Y.) 
took  long  look  at  overall  tv  operations, 
although  that  was  not  express  purpose. 
Often  critic  of  American  network  opera- 
tions, trip  convinced  Rep.  Celler  that  our 
system  is  by  far  superior.  Staff  of  con- 
gressman's Antitrust  Subcommittee  is  ac- 
cumulating considerable  information  on 
European  tv. 


Broadcasting 


December  22,  1958    •    Page  5 


a  01 


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IS  RATING  WEEK! 


*  NEWS  *  SPORTS 

*  PUBLIC  SERVICE 

*  WESTERNS 

*  COMEDY 

*  CHILDREN'S  SHOWS 

*  MYSTERY 

*  ADVENTURE 

*  VARIETY 
*  TOP  MOVIES 

If  it  has  audience  appeal 
. .  Channel  13  has  it! 


•  Broad  programming,  covering  every  audience  base,  makes 
WSPD-TV  television  Toledo  television.  This  wide  variety  of  appeal 
to  every  member  of  the  family — day  and  evening —  is  the  big  reason 
WSPD-TV  can  meet  and  whip  the  rating  challenge  every  week! 
Ask  your  Katz  man. 


Store**  Televisioxx  f©J 


Eboxloxxs  on  the  local  scene 

lHf^M%  Til 

WSPD-TV 


CHANNEL  13  •  TOLEDO 


WSPD-TV  Toledo  •  WJW-TV  Cleveland    •   WJBK-TV  Detroit    •   WAGA-TV  Atlanta   •   WITI -TV  Milwaukee 


THE  WEEK  IN  BRIEF 


Who's  Hot  in  Radio  Spot — Radio  Advertising  Bureau,  reviv- 
ing list  on  top  U.S.  spenders  in  spot  radio,  reveals  that  51 
companies  spent  about  $78  million  in  1958,  General  Motors 
leading  the  list  with  $5.4  million.  Because  of  ties,  21  adver- 
tisers crowd  top  15  category.  Page  19. 

Uncle  Sam  Socks  Co-Op — New  tax  ruling  levies  10%  on 
$2  billion  in  advertising  money  alloted  by  manufacturers  to 
local  sales  outlets  that  match  this  allowance.  Fears  voiced 
that  decision  will  discourage  co-op  advertising  in  major  media. 
Page  20. 

Do  Tv  Stations  Put  Up  a  False  Front? — Yes,  says  WTVJ's 
Wolfson  and  Grey  Adv.'s  Accas,  who  decry  "hypoed" 
ratings  via  loading  of  "known  rating  weeks."  Wolfson  sug- 
gests rating  week  be  abolished;  Accas  agrees  and  adds  a  few 
thoughts  of  his  own.  Page  21. 

East-West  Mergers — Gardner  of  St.  Louis  to  meld  with 
Paris  &  Peart,  New  York,  on  Jan.  1,  looking  toward  $35  mil- 
lion bracket.  Page  22.  Broadcast-oriented  North  Adv.,  Chi- 
cago, combines  with  Alfred  J.  Silverstein,  Bert  Goldsmith 
Inc.,  New  York,  after  first  of  year.  Page  22.  Chicago's  Ed- 
ward H.  Weiss  &  Co.  wants  to  expand  on  both  coasts. 
Page  22. 

Staff  Ownership  at  McCann-Erickson — McCann  of  Mc- 
Cann-Erickson  retires;  Harper  adds  title  of  board  chairman; 
on  tv  side — it's  Pat  Weaver  signed  as  a  tv  consultant.  Page  23. 

That  New  York  Press  Strike — Radio  and  television  stations 
fill  in  for  newspaperless  Gotham.  Broadcasters  unable  to  fully 
capitalize  on  added  advertiser  revenue  due  to  already-full 
schedules.  Page  24. 

Allstate  in  Good  Hands  With  TV — Sears,  Roebuck  &  Co 's 
insurance  subsidiary  boosts  sales,  satisfies  customers  and 
spurs  agent  morale  with  $2.5  million  investment  in  CBS-TV's 
Playhouse  90.  Page  28. 

Whan  Surveys  Iowa  Market  Again — Kansas  State  College 
study  finds  more  adult  exposure  to  color  tv,  but  little  pur- 
chasing desire.  Out-of-home  listening  via  car  radios  continues 
sharp  upsurge.  Page  29. 

SSC&B's  Tv  Facility — The  blueprint  and  the  thinking  behind 
a  tv  studio  that  will  be  installed  by  the  agency  at  a  $100,000 
cost.  Work  gets  underway  in  January  with  completion  in  the 
spring.  Page  30. 

Galaxy  Attractions  Bows — New  Gordon  enterprise  formed 
by  Milton  Gordon  with  Manny  Reiner  as  a  principal  execu- 
tive. Objective:  piece  of  the  business  pie  in  television  and 
theatrical  film.  Page  34. 

Bigness  Unlimited — Once  dependent  on  the  whims  of  Holly- 
wood, MCA  now  reverses  roles,  becomes  landlord  of  Univer- 
sal-International Studios  by  acquiring  Universal's  lot  for 
$11.25  million.  Page  34. 

NTA  Sale  Up  for  Approval — National  Theatres  asks  stock- 
holders for  proxies  to  go  ahead  with  debenture-warrant  ex- 
change in  acquiring  National  Telefilm  Assoc.  Page  38. 

Storer  Surrenders  ch.  12 — Wilmington,  Del.  vhf  dropped 
after  unsuccessful  attempt  to  sell  facility.  Storer  prepares  to 
take  over  ch.  6  WITI-TV  Milwaukee  as  fifth  v.  Page  40. 


Interim  TV  Plan  in  New  Orleans — FCC  offers  to  let  three 
applicants  for  ch.  12  in  New  Orleans  use  Biloxi  ch.  13  on 
joint  basis  pending  final  awards  in  New  Orleans  and  Biloxi. 
Page  42. 

AFTRA-Networks  Reach  Agreement — The  American  Fed- 
eration of  Television  &  Radio  Artists  and  the  radio-tv  networks 
reach  agreement  on  a  new  two-year  contract,  subject  to  the 
approval  of  AFTRA's  board  and  its  membership.  Page  46. 

AFM  Conservatives  Win,  2  to  1 — In  Hollywood's  Local  47 
biennial  election  conservative  administration  candidates  reg- 
ister victories.  Seen  as  turning  point  of  local's  trips  to  courts. 
Tranchitella  and  Herman  elected  president  and  vice  president, 
respectively.  Pretrial  hearing  of  Anderson  case  also  held  on 
Dec.  15  election  date.  January  hearing  dates  set  for  MGA 
petitions  for  certification  elections  with  three  recording  com- 
panies. Page  46. 

Getting  Ready  for  March — NAB  convention  planners  face 
tough  problem  in  trying  to  cut  down  size  of  annual  meeting 
but  they've  crowded  programming  into  a  three-day  agenda. 
Equipment  exhibit  to  be  largest  in  history.  Film  and  other 
program  firms  can't  exhibit  but  will  be  assigned  hospitality 
suites.  Page  50. 

Robert  Sarnoff  Is  Keynoter — NAB  picks  NBC  board  chair- 
man to  receive  annual  keynote  award  and  deliver  opening 
speech  at  convention.  John  T.  Wilner,  of  Hearst,  will  receive 
first  NAB  broadcast  engineering  award  for  development  of 
"image  orthicon  saver."  Page  50. 

Aids  to  Editorializing — Special  NAB  committee  proposes 
series  of  rules  to  guide  radio-tv  stations  in  their  editorializing. 
Committee  completes  study  of  problem  and  submits  report  to 
NAB  board  of  directors.  Page  51. 

Radio  Up,  Tv  Down — Electronic  Industries  Assn.  estimates 
production  of  960,383  radio  sets  in  November,  higher  than 
October  total.  Tv  sets,  however,  totaled  only  439,904  in  No- 
vember, beneath  the  October  figure.  Page  52. 


Tv  Miscast  in  'Whipping  Boy'  Role — Park- 
son  Adv.'s  Ted  Bergmann  rises  to  medium's 
defense  in  this  week's  Monday  Memo.  When 
viewer  picks  up  newspaper,  turns  off  tv,  the 
broadcaster  will  be  the  first  to  know  it  and 
to  change,  he  concludes.  Page  73. 


MR.  BERGMANN 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  20 

AT  DEADLINE    9 

AWARDS    60 

BUSINESS  BRIEFLY   29 

CHANGING  HANDS    56 

CLOSED  CIRCUIT    5 

COLORCASTING    12 

EDITORIALS    74 

EDUCATION    57 

FILM    34 

FOR  THE  RECORD    62 

GOVERNMENT    40 

IN  REVIEW   12 

INTERNATIONAL    49 

LEAD  STORY    19 

MANUFACTURING   .-.  52 


MONDAY  MEMO    73 

NETWORKS    54 

OPEN  MIKE    14 

OUR  RESPECTS    16 

PEOPLE    58 

PERSONNEL  RELATIONS   46 

PROGRAMS  &  PROMOTIONS..  61 

STATIONS    55 

TRADE  ASSNS   50 

UPCOMING    70 


•ft 


Broadcasting 


December  22,  195S    •    Page  7 


Stimulating  Sounds 


What  sounds  do  people  need  for  mod- 
ern living?  Which  offer  pleasure  .  .  . 
fulfillment  .  .  .  and  stimulate  response? 

Bartell  Family  Radio  researches  con- 
tinually for  answers  corrected  to  the 
community  ...  its  background  ...  its 
mood. 

That's  why  our  majority  audiences 
.  .  .  that's  why  more  buyers  at  lower  cost. 

Bartell  it  .  .  .  and  sell  it! 


BHRTELL 

FRIMLV 
t  0 

COAST  TO  COAST 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  15  MILLION  BUYERS 

Sold  Nationally  by  ADAM  YOUNG  INC. 


Page  8    •    December  22,  1958 


Broadcasting 


at  deadline 


SPACE  RELAYS  UNVEIL  NEW  ERA 


BUSINESS 


New  concept  in  long-range  communica- 
tions— space  relaying — is  established  fact 
following  successful  reception  Friday  of 
President  Eisenhower's  "peace  on  earth, 
goodwill  to  men"  message  received  from 
orbiting  Atlas  missile  115-930  miles  above 
earth. 

Primitive  as  baby's  first  words  is  way 
military  communications-electronics  ex- 
perts termed  first  "Signal  Communications 
by  Orbiting  Relay  Equipment"  project.  But, 
Robert  Brady,  chief,  communications  sec- 
tion, Signal  Corps  Research  &  Development 
division,  asserted,  in  10  years  when  satellites 
remain  up  for  long  periods,  when  equipment 
has  greater  capacity  and  reliability,  orbiting 
active  radio  relays  will  mean  accomplish- 
ment of  major  breakthrough  in  spectrum 
utilization.  When  that  time  comes,  Defense 
Dept.  said,  many  more  circuits  for  tele- 
gram and  telephone  communications  and 
even  television  signals  for  intercontinental 
service  may  be  greatly  expanded. 

As  explained  by  Defense  Dept.  specialists, 
long-range  radio  communications  up  to  now 
have  had  to  use  high  frequencies  (hf).  This 
band  is  completely  saturated.  Through  use 
of  space  relay  stations  defense  communica- 
tions officials  see  possibility  of  use  of  vhf, 
uhf  and  super-high  (shf)  frequencies.  In 
these  areas  there  is  more  space. 

U.S.  put  its  4Vi-ton  radio  relay  missile 
into  space  Thursday  night.  It  is  calculated 
missile  will  remain  in  orbit  20  days  before 
plunging  back  into  earth's  atmosphere  and 


Colgate  Acquires  Wildroot; 
Agency  Assignment  Uncertain 

Colgate-Palmolive  Co.,  N.  Y.,  will  enter 
hair  tonic  field  with  acquisition  of  Buffalo's 
Wildroot  Co.  Agreement  in  principle  to 
acquire  Wildroot  as  C-P  subsidiary  was 
reached  in  New  York  late  last  week.  Ac- 
quisition will  be  effected  through  exchange 
of  stock,  ratio  to  be  determined.  Wildroot's 
annual  business  is  in  excess  of  $10  million. 
Colgate's  world-wide  earnings  for  first  nine 
months  of  1958  were  $403,540,000  (up  from 
1957  first  nine  months  of  $388,220,000), 
with  net  income  $14,780,000  (up  from  $14,- 
460,000).  Colgate's  total  ad  budget  is  esti- 
mated at  $41  million,  with  about  $20  million 
in  network  tv,  $8  million  in  spot  tv. 

Though  Wildroot  is  publicly-held  firm, 
not  much  is  known  about  its  financial  his- 
tory. Founded  in  1911,  it  maintains  head- 
quarters and  plants  in  Buffalo,  Canadian  op- 
erations in  Fort  Erie,  Ont.  Wall  St.  guesses 
are  that  stock  value  exchange  should  be 
worth  about  $10  million. 

C-P  officials  said  no  decision  had  been 
made  as  to  agency  assignments.  Wildroot  is 


burning  up.  Use  of  inertial  guidance  system 
to  put  Atlas  into  orbit  considered  significant 
first;  other  satellites  have  been  "thrown"  into 
orbit. 

Missile  is  85  x  10  ft.,  contains  two  com- 
munications packages  (each  34  x  12  x  10 
in.)  in  addition  to  tracking  transmitter.  Each 
package  comprises  single  endless  loop  tape 
recorder  (size,  7  x  5-in.;  capacity,  4  min- 
utes); fully  transistorized  receiver  (3V2  x 
AVz  x  1-in.);  miniaturized  8  w  transmitter 
(6V4  x  4V2  x  4Vi-in.);  control  unit;  zinc- 
silver  oxide  batteries  (life,  4-6  weeks).  Each 
package  weighs  about  35  pounds.  Total 
communications  gear  aboard  Atlas  totals  150 
pounds,  including  antennas  and  Minitrack 
equipment. 

This  is  how  it  works:  When  satellite  is 
in  line-of-sight  of  one  of  four  ground  sta- 
tions message  from  ground  is  recorded  in 
airborne  tape  recorder  and  stored.  When 
satellite  appears  over  another  station,  ground 
installation  triggers  recorder  with  command 
signal,  and  message  on  tape  is  transmitted 
earthward.  Satellite  also  can  be  used  as  di- 
rect relay. 

As  of  Friday  night  experiments  in  this 
technique  were  underway,  but  results  were 
not  made  public. 

Frequencies  used  for  communications 
are  132.435  mc.  and  132.905  mc.  Frequen- 
cies used  for  tracking  are  107.94  mc.  and 
107.97  mc. 

(Continued  on  page  10) 


serviced  by  BBDO  but  that  agency  handles 
products  of  competing  Lever  Bros.  It  would 
seem  that  account  will  be  reassigned  to  one 
of  several  C-P  agencies  which  include  Mc- 
Cann-Erickson,  Street  &  Finney,  Ted  Bates 
&  Co.,  Lennen  &  Newell,  D'Arcy,  John  W. 
Shaw  Adv.,  Norman  Craig  &  Kummel,  Cun- 
ningham &  Walsh  and  Charles  W.  Hoyt  Co. 

Estabrook-Valdes  Buy  WCUE 

WCUE  Akron,  Ohio,  sold  Friday  (Dec. 
19)  by  Edwin  T.  Elliot  for  $600,000  to 
Ted  Estabrook,  former  owner  of  WERI 
Westerly,  R.  I.,  and  WHOO  Orlando,  Fla., 
and  Jack  Valdes,  former  account  executive 
with  BBDO  and  at  one  time  in  CBS-TV 
production  department.  Blackburn  &  Co. 
negotiated.  Mr.  Elliot  plans  to  move  to 
Providence,  R.  I.,  where  he  owns  WICE. 

WZFM  (FM)  Sold  for  $110,000 

Sale  of  WZFM  (FM)  Jacksonville,  Fla., 
by  Carmen  Macri  to  Irving  Glick,  general 
manager  of  station  and  of  sister  WZOK 
Jacksonville,  for  $110,000  filed  at  FCC  Fri- 
day. WZFM  is  on  96.9  mc  with  9.7  kw. 


BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  20. 


GREYHOUND  SPECIALS  •  Greyhound 
Corp.,  Chicago,  will  sponsor  two  hour-long 
special  programs  featuring  Jack  Benny  on 
CBS-TV  March  8  and  May  23  in  prime  eve- 
ning time  and  will  announce  other  network 
programming  plans  later.  Company  made 
no  mention  of  current  sponsorship  of  NBC- 
TV  Steve  Allen  Show,  but  association  is  ex- 
pected to  terminate  March  1.  Agency:  Grey 
Adv.,  N.  Y. 

L&M  TO  RETURN  •  After  considerable 
hiatus  from  spot  radio,  Liggett  &  Myers' 
L&M  brand  returns  to  medium  next  month, 
understood  to  be  ordering  40-60  spots  a 
week  for  10  weeks  in  over  100  markets. 
Agency:  Dancer-Fitzgerald-Sample,  N.  Y. 

BORDEN  RADIO  SPOTS  •  Borden  Co. 
(instant  coffee),  N.  Y.,  reported  to  be  pre- 
paring spot  radio  campaign  in  major  mar- 
kets throughout  country  to  break  begin- 
ning of  1959.  Agency:  Doherty,  Clifford, 
Steers  &  Shenfield,  N.  Y. 

McCORMICK  PLACING  •  McCormick  & 
Co.  (instant  mashed  potatoes),  Baltimore, 
understood  to  be  lining  up  spot  radio  cam- 
paign in  undetermined  number  of  markets. 
Agency:  Doherty,  Clifford,  Steers  &  Shen- 
field, N.  Y. 

Providence  Stations  Sold 

Sale  of  WPRO-AM-FM-TV  Providence 
to  Capital  Cities  Television  Corp.  for  esti- 
mated $6.5  million  [Closed  Circuit,  Dec. 
15]  announced  by  William  S.  Cherry,  presi- 
dent of  Cherry  &  Webb,  owner  of  WPRO 
stations.  Sale  is  subject  to  customary  FCC 
consent.  WPRO-TV  is  on  ch.  12,  WPRO 
on  630  kc  with  5  kw.  Capital  Cities  owns 
WROW  and  WTEN  (TV)  Albany,  N.  Y., 
WCDC  (TV)  Adams,  Mass.,  and  WTVD 
(TV)  Durham,  N.  C,  and  is  owned  by 
newscaster  Lowell  Thomas  and  associates, 
including  Frank  M.  Smith,  president  of  cor- 
poration. 

Z-Bar  Files  CATV  Suit 

New  approach  to  tv  property  rights  taken 
by  Z-Bar  Network  in  suit  filed  in  Montana 
state  court  against  Helena  Tv  Inc.,  com- 
munity antenna  operator.  Z-Bar,  headed  by 
Ed  Craney,  asks  court  for  declaratory 
judgment  restraining  CATV  firm  from  re- 
broadcasting  network  signals  carried  by 
KFBB-TV,  Z-Bar  affiliate  in  Great  Falls. 
Suit  is  based  on  common  law  statutory  in- 
fringement. 


Broadcasting 


December  22,  1958    •    Page  9 


PEOPLE 


at  deadline 


WEATHER  RADAR 

RCA  is  announcing  today  (Monday) 
development  of  new  ground  weather 
radar  system  that  enables  stations  to 
telecast  upproaching  storms  as  far 
away  as  150  miles.  System  picks  up 
storm  data,  which  is  displayed  on  radar 
screen,  and  by  use  of  standard  RCA 
studio  vidicom  film  camera,  radar 
scope  presentation  may  be  transmitted 
to  tv  station's  viewers. 


Radio-Tv  Network  Contract 
Approved  by  AFTRA  Board 

American  Federation  of  Television  & 
Radio  Artists  board  of  directors  last  Friday 
(Dec.  19)  voted  to  approve  contract  ne- 
gotiated by  its  officials  with  radio-tv  net- 
works. Proposal  will  be  submitted  to  mem- 
bership for  ratification  in  early  January 
(see  page  46). 

Among  highlights  of  agreement  are  na- 
tional taped  commercial  fee  of  $93  for 
session  and  first  use,  with  re-run  formula 
totaling  $865  for  13-week  cycle  and  $983 
for  26-week  cycle.  Network  radio  fees  re- 
main as  under  old  contract,  except  for 
10%  increase  for  sportscasters.  ABC-TV 
and  CBS-TV  agreed  to  formula  for  payment 
of  fees  to  performers  on  network  programs 
sold  in  foreign  markets,  established  earlier 
this  year  with  NBC-TV. 

Negotiations  between  Los  Angeles'  four 
non-network  tv  stations  and  AFTRA  re- 
cessed Thursday  (Dec.  18)  probably  until 
after  holidays,  while  union  mulls  station 
offer  of  flat  5%  increase  for  staff  an- 
nouncers ($7.50  a  week)  and  proposal  that 
no  attempt  be  made  to  pin  down  videotape 
with  restrictions  now,  when  it  is  virtually 
unknown  field,  but  that  AFTRA  be  free 
to  reopen  talks  on  VTR  at  any  time  during 
new  contract  term. 

NBC-TV,  CBS-TV  Each  Receive 
Seven  'Look'  Magazine  Awards 

CBS-TV  and  NBC-TV  tied  with  seven 
winners  each  of  9th  annual  Look  (maga- 
zine) tv  awards,  to  be  announced  tomorrow 
(Dec.  22)  in  publication's  Jan.  6  issue. 
Presentation  scheduled  Dec.  30  on  CBS- 
TV's  Garry  Moore  Show,  sponsored  by 
Revlon,  Pittsburgh  Plate  Glass,  and  Kel- 
logg's,  last-named  cited  also  for  its  alternate 
sponsorship  of  What's  My  Line?  on  CBS- 
TV.  Dominating  awards  with  two  mentions 
each  were  NBC-TV's  Steve  Allen  Show 
(participating  advertisers),  An  Evening 
With  Fred  Astaire  (Chrysler  Corp.)  which 
will  be  rebroadcast  Feb.  11  (see  page  54), 
and  CBS-TV's  Playhouse  90  (multiple  spon- 
sorship). Last-named  show  was  singled  out 
for  controversial  Plot  to  Kill  Stalin  drama 
that  cost  network  its  Moscow  news  bureau. 

Votes  cast  by  353  newspaper  tv  critics, 
editors  and  columnists  also  went  to  Robert 
Saudek  Assoc.  Omnibus  (for  unprecedented 
sixth  consecutive  year),  NBC-TV's  Perry 
Como  Show  (third  year),  and  CBS-TV's 
late  See  It  Now  (also  third  year).  Repeat 
winners  included  Jack  Benny  Show  (CBS- 
TV,  American  Tobacco  Co.);  Father 
Knows  Best  (CBS-TV,  Scott  Paper  Co.), 
Gunsmoke  (CBS-TV,  Liggett  &  Myers  To- 
bacco and  Remington-Rand).  Judging  was 
done  for  network  shows  only,  on  air  be- 
tween Nov.  1,  1957  and  Oct.  31,  1958. 
ABC-TV  won  no  awards. 


SPACE  RELAYS  (Continued  from  page  9) 

Signal  Corps  ground  stations  established 
at  Fort  Huachuca,  Ariz.;  Fort  Sam  Houston, 
Tex.;  Ft.  Stewart,  Ga.;  and  one  near  Los 
Angeles.  Ground  antennas,  highly  direc- 
tional, are  helix  type  arrays.  Direction  find- 
ers were  used  to  orient  antennas. 

Defense  Dept.  reported  that  when  in 
range,  satellite  communication  systems  can 
send  and  receive  seven  teletypewriter  mes- 
sages and  one  voice  message  at  same  time. 
Bandwidth  is  3  kc.  Multiplexing  equipment 
at  ground  stations  can  handle  up  to  60 
words  per  minute  on  each  teletypewriter 
channel,  or  total  of  420  words  plus  one 
voice.  Each  recorder  can  store  about  1,680 
telegraphic  words  in  its  four  minute  ca- 
pacity. 

President's  voice  was  clear,  but  thin  and 
distant  like  early  radio  voice  DX  com- 
munications. Signal  strength  was  reported 
as  S4/R4.  Pre-recorded  tape  also  contained 
TWX  message  which  was  received  at  Los 
Angeles  Friday  evening. 

Among  companies  contributing  to  com- 
munications elements:  RCA  (communica- 
tions components)  were  Convair  (antennas 
on  missile),  Radiation  Inc.  (ground  anten- 
nas), Eagle-Picher  Co.  (batteries).  Potter  & 
Brumfield  (special  relays).  Radio  Fre- 
quency Labs  (telegraph  multiplex  on 
ground). 

Gov.  Francis  P.  Murphy 

Former  Gov.  Francis  P.  Murphy,  81,  of 
New  Hampshire,  owner  of  ch.  9  WMUR- 
TV  Manchester,  died  early  Friday  (Dec.  19) 
of  throat  cancer.  Active  in  broadcasting  for 
17  years,  he  built  WMUR  radio  in  1941 
and  sold  it  in  1956.  In  1953  he  established 
WMUR-TV  as  New  Hampshire's  only  sta- 
tion, subsequently  selling  it  to  Storer  Broad- 
casting Co.  for  $850,000.  This  sale  was 
cancelled,  after  FCC  failed  to  approve 
change  of  location.  Last  week  agreement 
was  reached  to  sell  station  to  multiple 
owner  Richard  Eaton  (see  Closed  Cir- 
cuit) . 

Mr.  Murphy  served  two  terms  as  gov- 
ernor from  1937-1941  and  was  only  Cath- 
olic governor  in  state's  history.  He  is  sur- 
vived by  two  daughters  and  a  son. 


ROBERT  E.  LEWIS,  Sylvania  Electric 
Products  senior  vice  president,  elected  Fri- 
day as  president  and  will  be  proposed  as 
president  of  new  General  Telephone  &  Elec- 
tronics Corp.  that  would  be  formed  in  pro- 
posed merging  Sylvania  with  General  Tele- 
phone Corp.  Mr.  Lewis  succeeds  DON  G. 
MITCHELL,  who  continues  as  board  chair- 
man. 

DEL  MARKOFF,  sales  manager  of  Pull- 
man Coach  Co.,  Chicago,  appointed  national 
accounts  sales  manager  of  Sealy  Inc.  (bed- 
ding firm),  same  city,  effective  Jan.  1,  1959. 
Sealy  set  to  launch  heavy  advertising  cam- 
paign in  mid-January,  with  network  radio, 
local  radio-tv  spots  and  other  media. 

JOHN  T.  BRAY,  timebuyer,  Cunningham 
&  Walsh,  joins  Robert  E.  Eastman  &  Co., 
station  representative,  N.Y.  sales  staff.  AL 
CARRELL,  vice  president  and  account  ex- 
ecutive, Sanders  Adv.,  Dallas,  joins  Eastman 
to  supervise  station  representative  firm's  new 
office  in  Dallas. 


WMBV-TV  to  Be  ABC-TV  Primary; 
Wisconsin  Pleas  Dropped 

WMBV-TV  (ch.  11)  Marinette-Green  Bay, 
Wis.,  will  become  primary  affiliate  of  ABC- 
TV  next  Feb.  1,  Joseph  D.  Mackin,  station's 
general  manager  and  Alfred  Beckman,  ABC 
vice  president  in  charge  of  tv  station  rela- 
tions, announced  Friday.  WFRV-TV  there, 
which  had  been  ABC-TV's  affiliate,  becomes 
NBC-TV  primary  affiliate  on  May  23  [At 
Deadline,  Dec.  1].  WMBV-TV  is  owned 
and  operated  by  M&M  Broadcasting  Co., 
operating  with  240  kw  visual,  135  kw  aural 
power. 

WMBV-TV,  which  had  asked  for  hearing 
on  renewal  of  WFRV-TV  license  and  for 
speed-up  of  proceedings  involving  changes 
in  facilities  and  transfer  of  control  of 
WMBV-TV  and  WMAM  Marinette,  with- 
drew actions  Friday,  saying  ABC-TV  affilia- 
tion relieves  urgency  of  station's  situation 
[Government,  Dec.  8].  WFRV-TV  and 
WBAY-TV  Green  Bay  withdrew  oppositions 
to  WMBV-TV  moves  except  to  deny 
WMBV-TV  allegations. 

Hearing  on  protests  by  two  Green  Bay 
outlets  to  sale  of  75%  of  WMAM-WMBV- 
TV  to  Morgan  Murphy-Walter  C.  Bridges  in- 
terests completed  and  awaits  initial  decision. 
Second  proceeding  on  objections  by  two  sta- 
tions to  WMBV-TV  application  for  move  of 
transmitter  closer  to  Green  Bay  and  an- 
tenna height  and  power  increases  is  in  hear- 
ing stage. 

Powell  Staff  Joining  C&W 

Robert  H.  Powell,  president  of  Powell 
Adv.,  Detroit,  and  his  entire  staff  at  agency 
join  Cunningham  &  Walsh  Jan.  1,  Robert 
N.  Newell,  president  of  C&W  is  announc- 
ing today  (Dec.  22).  Mr.  Powell  becomes 
vice  president  in  charge  of  C&W's  Detroit 
office,  an  additional  branch  for  agency. 
Powell  accounts  include  various  local  auto- 
mobile dealer  associations  as  well  as  WCAR 
Detroit. 


Page  10    •    December  22,  1958 


Broadcasting 


The  great  station  in  Florida's  gateway 
WMBR  •  JACKSONVILLE 

announces  the  appointment  of 
JOHN  BLAIR  &  COMPANY 

as  National  Representative 
effective  January  1,  1959 


in  Florida's  major  markets, 
John  Blair  &  Co.  represents 
four  outstanding  stations/ 
Jacksonville  •  WMBR 
Miami  •  WQAM 
Orlando  •  WDBO 
Tampa  •  WFLA 


■ 

Broadcasting 


December  22,  1958    •    Page  11 


KDUB-TV 

LUttOCK.  TEXAS 

KP  AR-TV 

ABILENE  .  SWEETWATER 

KEDY-TV 

i  I  G  SPRING.  TEXAS 


W.  D.  "Dob"  Rogers,  President  and  Gen.  Mgr. 
R.  S.  "Bud"  Nielsen,  General  Sales  Manager 
John  Henry,  National  Sales  Manager 


NATIONAL  REPRESENTATIVE  :    THE  BRANHAM  COMPANY 


IN  REVIEW 

HALLMARK  HALL  OF  FAME 

In  a  complete  change  of  pace  from  its 
customary  dramatic  presentations,  Hall- 
mark Hall  of  Fame's  Dec.  14  program  was 
a  yuletide  variety  show  that  included  light 
and  serious  drama,  comedy  and  beauty  on 
ice  and  the  story  of  the  Nativity,  read  by 
Maurice  Evans  from  the  words  of  St.  Mat- 
thew and  St.  Luke  and  illustrated  by  famous 
religious  paintings. 

As  colorcast  on  NBC-TV,  Hallmark's 
"Christmas  Tree"  was  a  thing  of  multi- 
colored beauty,  star-studded  with  Ralph 
Bellamy,  Carol  Channing,  Margaret  Hamil- 
ton, Tom  Poston,  Cyril  Ritchard,  William 
Shatner,  Hiram  Sherman  and  Jessica  Tandy, 
as  well  as  Mr.  Evans,  and  drenched  in 
Christmas  sentimentality.  Aside  to  writer 
Helen  Deutsch  and  producer  Mildred  Freed 
Alberg:  the  best  Christmas  cakes  include 
bits  of  tart  citron  and  orange  rind  to  offset 
the  sweetness. 

Sponsored  by  Hallmark  Cards  through 
Foote,  Cone  &  Belding  on  NBC-TV,  Dec. 
14,  7-8  p.m. 

Producer:  Mildred  Freed  Alberg;  director: 
Kirk  Browning;  associate  producer:  Rob- 
ert Hartung;  musical  conductor:  Franz 
Alters;  ballet  librettos:  Helen  Deutsch; 
choreography:  Jonathan  Lucas. 

WANTED— DEAD  OR  ALIVE 

Take  a  boy  young  enough  still  to  believe 
in  Santa  Claus,  his  worried  mother  and 
cynical  father,  a  bounty  hunter,  a  make-be- 
lieve Santa  and  a  mysterious  stranger;  mix 
them  with  a  large  dollop  of  sentiment  and  a 
dash  of  poignancy  in  a  ranch  house  and  set 
to  cool  in  a  Christmas  Eve  snowstorm,  and 


you'll  have  the  recipe  for  a  western-Christ- 
mas program. 

Jay  North  was  appealingly  wide-eyed  as 
the  youngster  who  pays  eight  cents  to  the 
bounty  hunter  to  find  Santa  Claus  for  him; 
Lloyd  Corrigan  was  a  believable  old  codger 
with  a  willing  heart  but  a  weak  will;  the 
rest  of  the  cast  did  well  what  was  required 
of  them.  Steve  McQueen,  as  bounty  hunter 
Josh  Randall,  was  manful,  noble  and  sym- 
pathetic (as  well  as  a  little  uncomfortable)  as 
the  star  of  a  drama  in  which  sentiment  re- 
placed action  as  the  main  ingredient. 
Production  costs:  Approximately  $37,000. 
Sponsored  on  CBS-TV,  Saturday  7:30-8  p.m. 
(This  episode  Dec.  20.)  Sponsored  by 
Brown    &    Williamson    Tobacco  Corp. 
through  Ted  Bates  &  Co.,  N.Y. 
Produced  by  Malcolm-Four  Star  Produc- 
tions; executive  producer:  Vincent  Fen- 
nelly;  producer:  John  Robinson;  director: 
Tom  Can;  executive  producer  for  CBS- 
TV:  Edgar  Peterson. 

BOOKS 

SCREEN  WRITING  AND  PRODUC- 
TION TECHNIQUES,  The  Non-tech- 
nical Handbook  for  Tv,  Film  and  Tape 
by  Charles  W.  Curran.  Hastings  House 
Publishers  Inc.  242  pages.  $4.95. 

Charles  Curran's  25  years  experience  in 
screen  writing,  direction  and  production 
have  been  utilized  with  a  teacher's  skill 
in  this  handbook  for  beginners  in  a  com- 
plex field.  Originally  published  in  1952 
under  another  title,  the  volume  now  treats 
such  important  developments  as  videotape. 

Included  are  36  basic  plots  as  well  as 
lists  of  subjects  for  story  characters,  locale 
and  plot  development.  At  the  back  of  the 
book  is  a  26-page  glossary. 


OLORCA  S  T  I 


The  Next  10  Days 
Network  Color  Shows 
(all  times  EST) 


of 
CBS-TV 

Dec.  25  (9:30-11  p.m.)  Playhouse  90, 
Kimberly-Clark  through  Foote,  Cone  & 
Belding. 

NBC-TV 

Dec.  22-26,  29-31  (2-2:30  p.m.)  Truth  or 
Consequences,  participating  sponsors. 
Dec.  22-26,  29-31  (2:30-3  p.m.)  Haggis 
Baggis,  participating  sponsors. 
Dec.  22,  29  (7:30-8  p.m.)  Tic  Tac  Dough, 
Procter  &  Gamble  through  Grey. 
Dec.  22,  29  (10-10:30  p.m.)  Arthur  Mur- 
ray Party,  P.  Lorillard  through  Lennen 
&  Newell. 

Dec.  23  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann- 
Erickson. 

Dec.  24,  31  (8:30-9  p.m.)  Price  Is  Right, 
Speidel  through  Norman,  Craig  &  Kum- 
mel  and  Lever  Bros,  through  J.  Walter 
Thompson. 


Dec.  24,  31  (9-9:30  p.m.)  Milton  Berle 
Starring  in  Kraft  Music  Hall,  Kraft  Foods 
Co.  through  J.  Walter  Thompson. 

Dec.  25  (10-10:30  p.m.)  Masquerade 
Party,  P.  Lorillard  through  Lennen  & 
Newell. 

Dec.  26  (8-9  p.m.)  Ellery  Queen,  RCA 
through  Kenyon  &  Eckhardt. 

Dec.  27  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

Dec.  28  (7:30-8  p.m.)  Northwest  Pas- 
sage, Reynolds  through  Esty  and  RCA 
through  Kenyon  &  Eckhardt. 

Dec.  28  (8-9  p.m.)  Steve  Allen  Show, 
Polaroid  through  Doyle  Dane  Bernbach, 
DuPont  through  BBDO  and  Greyhound 
through  Grey. 

Dec.  28  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

Dec.  30  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt  and 
Liggett  &  Myers  through  McCann-Erick- 
son. 


Page  12    •    December  22,  1958 


Broadcasting 


ft 


My  Gawd,  she's  TALL!" 


YESSIR,  she  IS  tall-J-1  —  the  tallest  thing  man 
ever  made  in  North  Dakota— WD AY-TV's 
new  antenna,  1206  feet  above  the  ground  (1150 
feet  above  average  terrain!). 

As  you  know,  tower  height  is  extremely  im- 
portant in  getting  TV  coverage — more  important 
than  power,  though  WDAY-TV  of  course  utilizes 
the  maximum  100,000  watts. 

So  WDAY-TV — with  new  Tower  and  new 
Power — will  soon  be  covering  96%  more 
of  North  Dakota-Minnesota's  best  country- 
side than  before — 60%  more  of  the  pros- 
perous Red  River  Valley's  families  than 
before ! 

Even  before  building  this  tremendous  new 
tower,  ratings  proved  that  WDAY-TV  is  the 
hottest  thing  in  the  Valley.  Soon  they'll  be 
better  and  better,  and  for  greater  and  greater 
distances! 


ARB  —  December,  1957 
SHARE  OF  AUDIENCE 
Metropolitan  Area 

9:00  A.M.  —  6:00  P.M. 
Monday  -  Friday 

WDAY-TV 

77.2 

6:00  P.M.  —  10:00  P.M. 
Sunday  -  Saturday 

74.1 

10:00  P.M.  —  Midnight 
Sunday  -  Saturday 

81.1 

Ask  PGW  for  all  the  facts! 


WDAY-TV 

FARGO,  N.  D.     •     CHANNEL  6 
Affilated  with  NBC  •  ABC 


PETERS,  GRIFFIN,  WOODWARD,  Inc 
Exclusive  National  Representatives 


Broadcasting 


December  22,  1958    •    Page  13 


A  Merry  Christmas 
to  "JaxieV  Friends 
in  National  and 
Local  Agencies 

You've  made  1958  a  Year  to 
Remember  down  WFGA-TV 
way! 

BASIC  NBC 
AFFILIATION 

Represented  by 

Peters,  Griffin,  Woodward,  Inc. 


OPEN  MIKE 

Triple  Spotting  Inquiry 

editor: 

In  the  use  of  tv  spots  we  are  confronted 
with  the  problem  of  finding  our  spots 
amongst  triple  spotting  programs. 

I  recall  articles  in  your  publication  re- 
flecting the  attitudes,  practices,  etc.  on  the 
part  of  the  advertisers  and/ or  their  agencies 
in  overcoming  this  practice  on  the  part  of 
individual  tv  channels. 

I  am  particularly  interested  in  the  con- 
trol set  up  by  the  agency  or  advertiser  to 
make  sure  that  their  spots  are  not  broad- 
cast within  the  framework  of  triple  spot- 
ting. Also,  just  how  prevalent  is  this  prac- 
tice of  triple  spotting. 

I  would  appreciate  receiving  by  air  mail, 
any  clippings  on  this  subject,  and/or  men- 
tion of  the  issues  and  page  numbers. 

I  would  also  like  to  receive  any  view- 
points you  might  have  to  offer  on  this 
subject. 

We  are  a  subscriber  to  your  publication 
and  your  cooperation  in  this  matter  will  be 
most  appreciated. 

M.  A.  Mattes 

Standard  Oil  Co.  of  California 
San  Francisco,  Calif. 

[EDITOR'S  NOTE:  Triple  spot  stories  ran  May 
26  page  31,  June  23  page  31  and  Sept.  15  page  38] 

Is  Tv  He,  She  or  It? 

EDITOR : 

We  are  presently  running  a  slogan  con- 
test and  one  of  the  entrants  had  an  in- 
teresting question  to  ask  of  us.  His  slogan 
read,  "WJRT,  The  King  of  Television." 
He  then  went  on  to  say,  "Or,  'the  Queen' 
of  Television.  What  gender  is  a  television 
station?" 

So  I  ask  you  now,  what  gender  is  a  tele- 
vision station? 

Donn  Shelton 
Promotion  Manager 
WJRT  (TV)  Flint,  Mich. 

[EDITOR'S  NOTE:  Obviously  neuter.  Sex  before 
10  p.m.  is  too  controversial.] 

'Shelf-Talker'  Echo 

EDITOR: 

Could  you  please  send  us  500  reprints  of 
page  86  of  the  Nov.  17,  1958,  issue.  The 
particular  article  that  we  are  interested  in 
is  the  one  about  Lowell  Jack  of  KMAN 
here  in  Manhattan,  and  his  use  of  the  Radio- 
Tv  Merchandiser. 

Our  interest  in  this  article  is  that  we 
are  the  exclusive  radio  and  tv  distributors 
for  the  1 1BLR-RT,  Radio-Tv  Merchan- 
disers, in  the  United  States. 

As  you  are  probably  aware,  this  is  a 
fairly  new  item  on  the  market.  Our  plans 
at  the  present  are  to  give  these  Merchan- 
disers a  trial  run  at  a  few  stations  in  this 
area  and  then  hit  the  national  markets  on 
a  large  scale  in  the  near  future. 
Jack  London 

Landon  &  Landon  Productions  Inc. 
P.O.  Box  950 
Manhattan,  Kan. 

[EDITOR'S  NOTE:  Story  described  new  "shelf- 
talker"  machine  used  by  KMAN  for  store  mer- 
chandising which  ties  on-air  spots  with  in-store 
promotion.  Radio-Tv  Merchandiser  is  manufac- 
tured by  Armstrong-Templemann  Co.,  Abilene, 
Kan.] 


Broadcasting  Publication*  Inc. 

Sol  Taishoff       Maury  Long    Edwin  H.  James 
President  Vice  President        Vice  President 

H.  H.  Tash       B.  T.  Taishoff   Irving  C.  Miller 
Secretary  Treasurer  Comptroller 

Lawrence  B.  Taishoff 
Asst.  Sec. -Trees. 


BROADCASTING* 
TELECASTING 


THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St..  N.  W.#  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Lee  Edwards,  Richard  Erickson, 
Myron  Scholnick.  Benjamin  Seff,  Jim  Thomas. 

EDITORIAL  ASSISTANTS:  Angelica  Barba,  Rita 
Cournoyer,  George  Darlington 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING    ASSISTANTS:    Merilyn    Bean,  John 

Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadl 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION   ASSISTANTS:  Charles  Brown,  Gerry 

Cleary,   David  Cusick,   Christine  Harageones, 

Charles  Harpold,  Marilyn  Peizer. 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8353 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighettl 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Diane  Schwartz,  Mary  Hurley. 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave..  Zone  1.  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  HOIIywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  11  Burton  Road,  Zone  10,  HUdson  9-2694 

James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35<?  per  copy;  Yearbook  Number  $4.00 
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SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
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both  old  and  new  addresses. 


BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*—The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 

Copyright  1958  by  Broadcasting  Publications  Inc. 


WFGA-TV 

Channel  12 

Jacksonville,  Florida 

FLORIDA'S 
COLORFUL  STATION 


Page  14    •    December  22,  1958 


Broadcasting 


Season's 
Greetings 

friends  in  the  entertainment  world  and  best  wishes  for  a  Happy  and  Prosperous  New  Year 
AMERICAN  SOCIETY  OF  COMPOSERS,  AUTHORS  AND  PUBLISHERS 


December  22,  1958    •  Page 


Sell  The  ENTIRE 
DETROIT  METROPOLITAN 
MARKET  by  including 


Oakland  County 


PONTIAC 


MICHIGAN 


CONCENTRATED 

MICHIGAN  AUDIENCE 


serving 


illion  Dollar 
Market 


1st 

IN  PONTIAC  HOOPER 


7:00  A.M.-12:00  Noon 
Monday  Thru  Friday 

12:00  Noon— 6:00  P.M. 
Monday  Thru  Friday 

WPON 

39 

46.5 

Sta.  B 

24.1 

14.0 

Sta.  C 

1 1.9 

8.1 

Sta.  D 

10.0 

5.4 

C.  E.  Hooper,  May,  1 958 

CONTACT 

VENARD  RINTOUL  &  McCONNELL,  INC. 
Associated  with  Lansing's 


OUR  RESPECTS 


to  Joseph  Thomas  Connolly 


THE  cutbacks  in  CBS  Radio's  programming  to  stations  can't  chip  Joe  Connolly's 
rock-like  outlook:  to  the  general  manager  of  WCAU  Philadelphia,  radio  is  a 
medium  of  unlimited  sales  and  programming  potential. 

This  is  not  an  unusual  viewpoint.  Mr.  Connolly's  thoughts  about  radio  have  been 
shaped  through  fat  and  lean  years,  from  the  period  of  ascendancy  and  triumph  to 
the  tougher  years  of  tv's  impact  and  up  to  the  role  radio  now  occupies — as  he 
describes  it,  "a  'companion'  medium  of  tv  and  as  a  service." 

He  winces  at  the  term  "juke  box  radio."  It's  a  misnomer  for  music  and  news 
stations.  "People  want  popular  music,  good  showmanship  and  entertainment,"  he 
notes.  As  for  radio  networking,  he  says,  "At  WCAU  we  always  believe  in  it  as  giving 
stations  the  things  the  stations  are  unable  to  do  themselves.  Such  programming  as 
music  festivals,  the  Philharmonic  and  documentaries  are  better  done  by  a  network  and 
its  facilities."  And,  he  reminds,  WCAU  tries  to  program  locally,  relying  on  its  strength 
in  local  programming  and  personalities — "We  are  great  exponents  of  integration, 
network  and  local.  One  can  help  or  complement  the  other." 

Looking  up  from  his  desk  covered  by  a  large  white  sheet  of  paper  with  small  red 
and  white  bars  (WCAU's  new  schedule  showing  CBS  Radio's  block  programming), 
Mr.  Connolly  expounds:  "A  station  can  build  a  great  image  of  community  service, 
and  over  the  long  period  of  time,  this  pays  off." 

It's  inevitable  that  a  talk  with  Mr.  Connolly  will  land  on  programming  because 
this  facet  and  sales  are  the  areas  in  which  he  now  concentrates.  "I  am  a  salesman 
at  heart,"  he  smiles.  "As  for  programming  it  is  something  you  cannot  escape.  It  is 
the  backbone  of  our  business;  without  it  we  have  nothing  to  sell." 

Joseph  Thomas  Connolly  is  a  native  of  the  City  of  Brotherly  Love.  He  was  born 
in  Philadelphia  March  10,  1912,  attended  elementary  schools  there,  graduated  from 
West  Catholic  High  School  and  left  the  U.  of  Villanova  in  1933  after  three  years  of 
study  in  commerce  and  finance.  Faced  with  the  depression,  Mr.  Connolly  entered 
into  the  entertainment  business.  Newly-assigned  by  Fox  Theatres  to  manage  a 
local  theatre  in  1934,  Mr.  Connolly  "had  a  go  for  about  nine  months  showing 
British  quality  pictures,"  and  while  the  film  house  had  quality,  "we  found  we  had  an 
artistic  success  but  a  financial  failure."  It  was  back  to  Fox  in  1935  and  involvement 
with  a  local  radio  station:  WFIL,  which  was  created  by  amalgamation  of  WFI  and 
WLIT,  previously  share-time  stations. 

HIS  "go"  with  radio  then  has  endured  23  years  and  is  as  strong  as  ever. 
During  the  time,  Mr.  Connolly  has  done  "just  about  everything  in  the  broadcast 
business  except  engineering."  He  was  assistant  news  editor,  then  director  of  news, 
advertising,  special  events,  promotion  and  publicity  at  WFIL.  He  started  with  WCAU 
in  April  1940  as  director  of  advertising,  sales,  promotion  and  special  events.  After 
a  Navy  hitch  in  the  war  (he's  a  commander  in  the  U.  S.  Naval  Reserve),  he  set 
up  a  personnel  department  at  WCAU,  took  over  his  old  job  of  news  editor  and 
head  of  special  events,  then  got  into  programming  and  later  into  sales  (program 
director  in  1946,  vice  president  in  charge  of  radio  programs  a  year  later  and  1953-56 
added  supervision  of  national  sales).  He  was  elected  vice  president  in  charge  of 
WCAU  in  1956,  the  title  changing  to  general  manager  of  the  station  when  CBS 
purchased  the  WCAU  properties  last  summer. 

Mr.  Connolly,  who  is  fond  of  his  locale,  in  1941  married  his  secretary  of  a  year, 
Mary  Louise  Maloney,  a  Philadelphia  product  and  daughter  of  Andrew  J.  Maloney, 
president  of  Philadelphia  &  Reading  Coal  &  Iron  Co. 

Mr.  Connolly  is  an  avid  traveler.  A  few  years  ago  he  covered  37  states  and  parts 
of  Canada  for  Broadcast  Music  Inc.  and  in  Puerto  Rico  served  as  a  "one  man 
clinic."  Mostly  his  talks  centered  on  the  need  for  imagination  in  programming. 

For  the  past  seven  or  eight  years,  the  Connollys  have  spent  winter  vacation  in  the 
Caribbean,  most  of  the  time  in  Jamaica.  He's  a  "voracious"  reader,  his  tastes  leaning 
toward  study  of  American  history.  In  the  outdoor  season,  golf  beckons  as  his  "great 
escape."  He  shoots  in  the  high  80s  but  modestly  modifies  this  to:  "or  the  low  90s." 
The  Connollys  live  in  Devon,  Pa.,  a  suburb  17  miles  out  of  Philadelphia  and  near 
Valley  Forge.  Their  children  are  J.  Thomas  Jr.,  14,  and  Andrew  Jerome,  7. 

He  served  as  president  of  the  Pennsylvania  Assn.  of  Broadcasters  1955-56;  is  a 
member  of  the  board  of  Children's  Cruise  &  Playground  Society,  member  of  the 
Poor  Richard  Club,  St.  David's  Golf  Club,  Broadcast  Pioneers  and  the  Navy  League 
of  the  U.  S.  At  present,  he  is  a  commanding  officer  of  a  naval  reserve  unit. 


WILS 

^  news  ^ 


Page  16    •    December  22,  1958 


Broadcasting 


It's  Channel  3  First  By  All  Surveys 


In  Memphis  they  say  "There's  more 
to  see  on  Channel  3."  That's 
because  more  people  enjoy  WREC- 
TV's  combination  of  superior  local 
programming  and  the  great  shows 
of  the  CBS  Television  network.  It's 
the  right  combination  for  your 
advertising  message.  See  your  Katz 
man  soon. 


Here  are  the  latest  Memphis  Surveys  showing 
leads  in  competitively  rated  quarter  hours, 
sign-on  to  sign-off,  Sunday  thru  Saturday: 


WREC-TV 
Sta.  B 
Sta.  C 


A.R.B. 

May  '58 
(Metro  Area) 

201 

122 
53 


Pulse 

May  '58 
(Metro  Area) 

240 

93 
47 


Nielsen 

Sept.  7- Oct.  4 
(Station  Area) 

279 

35 
63 


WREC-TV 

Channel   3  Memphis 


Represented  Nationally  by  the  Katz  Agency 


Broadcasting 


December  22,  1958   •    Page  17 


WSB  Farm  Director  Roy  McMillan  clasps  trophy  presented  for  Ga.  Farm  Bureau  Federation  by  A  &  P's  Harold  Jackson  (R).  J.  P.  Duncan,  Jr.,  (L)  is  Federation  president. 


Farm  Service  Award 

again  goes  to 
Atlanta's  WSB  Radio 

For  three  of  the  four  years  it  has  been  offered,  the  Georgia 
Farm  Bureau  Federation  trophy  has  gone  to  WSB  Radio. 
The  1958  award  was  made  in  recognition  of  the  station's 
"outstanding  service  to  Georgia  agriculture" 

Up-to-the-minute  market  reports,  specialized  news  and 
information  are  the  backbone  of  WSB  Radio's  farm  pro- 
gramming. Georgia's  farm  families  show  their  apprecia- 
tion by  making  WSB  their  most  listened-to  radio  station. 


50,000  watts  of  service  to  Southern  farmers 

WSB  RADIO 

The  Voice  of  the  South  -ATLANTA 


Affiliated  with  The  Atlanta  Journal-Constitution.  NBC  affiliate.  Represented  by  Edw.  Petry  &  Co. 


Page  18    •    December  22,  1958 


Broadcasting 


BROADCASTING 

THE  BUSINESSWEEK!. Y  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  25 


December  22,  1958 


SPOT  RADIO'S  BLUE  CHIPS  IN  1958 

•  Radio  Advertising  Bureau  lists  first  estimates  in  years 

•  21  firms  crowd  'top  15'  category;  51  spend  total  $78  million 

•  General  Motors'  $5.4  million  is  tops,  leading  Ford,  Reynolds 


The  burgeoning  business  of  broadcasting 
is  being  given  a  keen  new  tool  today  (Dec. 
22)  to  measure  its  range  and  vitality.  The 
Radio  Advertising  Bureau  is  releasing  the 
first  rundown  on  radio's  leading  spot  spend- 
ers to  be  compiled  and  issued  in  recent  years. 
The  estimates  are  for  the  entire  current 
year. 

The  list  shows  that  51  companies  ac- 
counted for  approximately  $78  million  in 
spot  radio  expenditures  in  1958. 

General  Motors,  followed  by  Ford  and 
Reynolds  Tobacco,  topped  the  list.  General 
Motors  spent  $5.4  million,  Ford  $5  million 
and  Reynolds  $4.7  million  in  the  spot  radio 
category,  according  to  RAB's  figures. 

A  total  of  21  accounts  made  up  the  "top 
15,"  counting  those  that  tied  with  one 
another.  From  General  Motors'  $5.4  million 
the  group  ranged  down  to  $1.4  million  for 
Plough  Inc. 

In  addition  to  these,  RAB  listed  30  other 
leaders  with  their  estimated  expenditure  in 
spot  radio  to  bring  the  list  up  to  5 1 .  In  this 
group  the  spending  ranged,  according  to 

Y  CHECKLIST 

RAB-estimated 
1 958  spot  radio 
Rank       Company  expenditures 

1.  GENERAL  MOTORS  $5,400,000 

2.  FORD  MOTOR    5,000,000 

3.  R.J.  REYNOLDS  TOBACCO    .  4,700,000 

4.  AMERICAN  TOBACCO  4,600,000 

5.  LIGGETT  &  MYERS   2,700,000 

6.  texas  co   .  2,600,000 

7.  CHRYSLER  CORP   2,300,000 

8.  SINCLAIR  OIL    2,200,000 

9.  THOMAS  LEEMING  &  CO.  2,000,000 
f  LEVER  BROS   1,900,000 

'  \  STANDARD  BRANDS    1,900,000 

f  ANHEUSER-BUSCH  INC.   .  1,800,000 

'    \  CARLING  BREWING  CO.   .  .  .  1,800,000 

f  BRISTOL-MYERS    1,700,000 

14.  ]    FELS  &  CO   1,700,000 

I   SHELL  OIL    1,700,000 

._     f  CONTINENTAL  BAKING    .  1,600,000 

\  STERLING  DRUG    1,600,000 

J  BENEFICIAL  FINANCE  ....  1,500,000 

9*   \  B.C.  REMEDY  CO   1,500,000 

21.       PLOUGH  INC   1,400,000 

2_    J  P.  LORILLARD   1,200,000 

'    1    STANDARD  OIL  CO.  (N. J.)    .  1,200,000 


RAB  estimates,  from  $1.2  million  (P.  Loril- 
lard)  down  to  $650,000  (Ballantine  Beer, 
General  Mills  and  Hamm  Brewing  Co.). 

RAB  said  its  figures  represented  "firsts" 
on  two  scores — first  spot  radio  dollar  figures 
compiled  by  an  industry  trade  association 
and  first  media  expenditure  totals  to  be 
issued  on  a  net  rather  than  a  gross  basis. 
Most  such  figures,  it  was  pointed  out,  are 
computed  at  the  highest  one-time  rate  and 
therefore  are  exaggerated  in  comparison 
with  what  the  advertiser  actually  pays  after 
frequency  and  other  discounts. 

The  bureau  stressed  that  its  list  (be- 
low) should  not  be  regarded  as  the  "top  51" 
in  spot  radio.  Officials  said  these  are  the 
leading  accounts  and  that  the  21  which 
figure  in  the  "top  15"  probably  are  the 
top  spot  radio  spenders,  ranked  in  order, 
but  that  the  others  do  not  necessarily  rank 
in  the  order  shown  by  RAB. 

RAB  authorities  noted  that  because  their 
figures  "are  based  on  a  large  but  not  com- 
plete sample  .  .  .  they  may  omit  sizeable 


accounts,  particularly  large  regionals." 

The  RAB  estimates  also  were  based  on 
third-quarter  figures,  which  showed  the 
leading  category  to  be  foods,  followed  by 
gasolines  and  tobaccos. 

RAB  held  out  the  hope  that  in  future 
reports,  "as  the  size  of  the  sample  increases, 
it  will  be  possible  ...  to  put  more  and 
more  of  the  RAB  information  on  a  dollar 
basis  like  the  figures  being  released  .  .  . 
for  spending  by  leading  clients." 

"Of  major  significance,"  said  RAB  Presi- 
dent Kevin  B.  Sweeney,  "is  the  amount  of 
money  being  expended  in  spot  radio  by 
the  leaders.  Until  now  the  question  of 
just  how  much  the  giants  were  investing 
in  spot  radio  was  a  mystery  concealed  by 
the  difficulty  of  measuring  a  medium  which 
comprises  over  3,300  stations — though  far 
fewer  than  that  number  are  nationally  used 
for  any  single  campaign." 

RAB  officials  noted  that  some  accounts 
are  spending  $90,000  a  week  or  more  in 
spot  radio  and  said  this  is  equal  to  the  cost 
of  a  major  nighttime  half-hour  tv  show. 


OF  THIS  YEAR'S  ELITE  IN  RADIO  SPOT 


Rank 


24. 


29. 

33. 
34. 

35. 

37. 
38. 

39. 


RAB-estimated 
1958  spot  radio 
Company  expenditures 

ALEMITE  DIV.  OF  STEWART- 
WARNER    1,100,000 

BEST  FOODS    1,100,000 

CITIES  SERVICE    1,100,000 

MILES  LABORATORIES  ...  1,100,000 
NORTHWEST  ORIENT 

AIRLINES   1,100,000 

AMERICAN  AIRLINES  1,000,000 

GULF  OIL  CORP   1,000,000 

METROPOLITAN  LIFE 

ins.  co   1,000,000 

QUAKER  OATS  CO   1 ,000,000 

TETLEY  TEA    960,000 

AMERICAN  HOME  PRODS      .  925,000 

HOUSEHOLD  FINANCE        .  .  900,000 

JOSEPH   SCHLITZ    BREWING  900,000 

CAMPBELL  SOUP    840,000 

NATIONAL     CARBON  (DIV. 

OF    UNION    CARBIDE)     ....  800,000 

ASSOCIATED  SEPIAN 

PRODUCTS    780,000 

LIEBMANN  BREWERIES    .  .  .  780,000 


Rank 
41. 

43. 
44. 
45. 
46. 
47. 

48. 


RAB-estimated 
1958  spot  radio 
Company  expenditures 

f  COLGATE-PALMOLIVE  ....  750,000 
\_  REVLON  INC   750,000 

sun  oil  co   730,000 

ROBERT  HALL  CLOTHES  725,000 

FALSTAFF   BREWING    720,000 

BEECH-NUT    LIFE    SAVERS  715,000 

SEABOARD  FINANCE   700,000 

C  P.  BALLANTINE  &  SONS  650,000 

I    GENERAL  MILLS    650,000 

|    THEO.  HAMM  BREWING  650,000 

L  TRANS  WORLD  AIRLINES   .  .  650,000 


NOTE  1:  Figures  shown  here  are  totals  for  the 
company  named,  including  all  of  its  brands  and 
divisions.  The  figures  are  for  the  calendar  year 
1958  as  estimated  by  RAB  based  on  its  surveys 
during  the  year  with  additional  validating  cross- 
checks for  accuracy.  The  figures  are  "net,"  mean- 
ing they  represent  estimates  of  actual  expendi- 
ture rather  than  overly  high  "gross"  figures. 

NOTE  2:  Other  large  spot  radio  accounts  equal 
in  billings  to  some  of  those  listed  here,  partic- 
ularly regionals,  may  be  omitted.  Reason:  the 
RAB  sample,  after  only  three  surveys  is  not 
large  enough  to  insure  that  all  accounts  are  be- 
ing fully  reported. 

NOTE  3:  Rankings  through  the  21st  position 
were  specified  by  RAB.  No.  22  through  No.  48 
were  ranked  by  BROADCASTING  based  on 
RAB's  alphabetical  listing  of  those  companies 
under  the  $1.4  million  figure. 


Broadcasting 


December  22,  1958    •    Page  19 


ADVERTISERS  S  AGENCIES 


10%  MANUFACTURERS  EXCISE  TAX 
EXTENDED  TO  CO-OP  ADVERTISING 

•  Internal  Revenue  Service  taps  $2  billion  annual  billings 

•  Industry  groups  apprehensive  about  future  of  co-op  funds 


The  $2  billion  annual  billing  for  co-op 
advertising  has  been  dealt  a  stiff  punch  by 
the  tax  collector. 

Effective  Feb.  1,  the  U.S.  Internal  Reve- 
nue Service  will  apply  the  10%  manufac- 
turers' excise  tax  to  money  allotted  by  ap- 
pliance makers  and  others  to  local  sales  out- 
lets for  jointly  financed  advertising. 

The  impact?  Few  manufacturers  apprised 
of  the  IRS  ruling  are  ready  to  guess  its  effect 
on  their  advertising  programs  this  soon. 

But  a  number  of  industry  associations  and 
groups  are  taking  a  dismal  look  at  the  future 
of  co-op  advertising,  fearing  the  decision 
will  tend  to  discourage  this  all-media  bo- 
nanza. 

Television  Bureau  of  Advertising  was  un- 
happy, noting  co-op  advertising  in  tv  was 
approaching  $275  million  a  year;  in  1957  it 
was  estimated  at  $268.3  million. 

Norman  E.  (Pete)  Cash,  TvB  president, 
said:  "As  America  emerges  from  what  could 
be  a  serious  depression,  no  restrictions 
should  be  placed  on  the  sales  of  goods  by 
manufacturers  for  a  negligible  return  to  the 
government.  The  government  could  get  sub- 


stantially more  in  revenue  through  whatever 
means  manufacturers  might  use  to  move 
goods,  depending  on  their  marketing  re- 
quirements." 

A  spokesman  for  Radio  Advertising  Bu- 
reau estimated  that  co-op  advertising  on 
radio  in  1958  will  run  around  $130  million. 

Assn.  of  National  Advertisers,  represent- 
ing a  heavy  segment  of  major  national  buy- 
ers of  media,  said:  "ANA  regrets  that  the 
bureau  has  seen  fit  to  finalize  these  regula- 
tions inasmuch  as  some  advertisers  have  said 
that  this  ruling  might  tend  to  reduce  the 
volume  of  their  cooperative  advertising  ef- 
forts." 

The  $2  billion  co-op  estimate  was  made 
by  the  Co-Operative  Advertising  Newsletter, 
published  in  New  York.  The  letter  said 
newspapers  get  the  heaviest  share  of  co-op 
money. 

Last  week's  IRS  decision  came  as  manu- 
facturers were  starting  to  show  increasing 
interest  in  television  co-op  advertising,  ac- 
cording to  the  letter,  with  videotape  regarded 
by  many  major  corporations  as  a  develop- 
ment that  will  whet  the  interest  of  local  de- 


partment stores  in  co-op  promotion  on  tv 
instead  of  newspapers. 

These  commodities  are  subject  to  a  10% 
federal  excise  tax  (less  on  some  products) 
at  the  factory:  Radio  and  tv  sets,  phono- 
graphs, phonograph  records,  refrigerators, 
washers,  sporting  goods,  photographic 
equipment,  some  automotive  items,  musical 
instruments,  business  machines,  lighters, 
pens  and  pencils. 

Therefore  manufacturers  must  pay  a  tax 
on  money  they  allot  to  joint  co-op  advertis- 
ing by  local  sales  outlets.  In  other  words,  a 
manufacturer  selling  a  tv  set  to  a  local  outlet 
for  $100,  conditioned  on  a  matching  $5  ad- 
vertising expense,  has  in  the  past  been  pay- 
ing a  10%  tax  on  $95.  Under  the  new  rule 
the  10%  tax  must  be  paid  on  $100. 

The  government  now  has  decided  to  im- 
pose what  the  Federal  Excise  Tax  Council 
describes  as  a  tax  on  advertising. 

Electronic  Industries  Assn.  had  not  made 
any  comment  late  last  week  but  it  had  op- 
posed the  new  rule  when  it  was  proposed 
last  March. 

EIA  found  one  bright  spot.  The  new  rule 
does  not  make  the  tax  retroactive.  In  other 
words,  the  10%  advertising  levy  will  not  be 
imposed  on  past  advertising  expenditures.  A 
retroactive  clause  would  have  involved  vast 
bookkeeping  forays  and  many  millions  of 
dollars  in  back  taxes. 

The  significance  of  co-op  advertising  was 
described  in  these  terms  by  one  executive: 


DU  PONT'S  TELEVISION  SUCCESS:  GOODWILL 


The  bigger  splash  of  monthly  90-min- 
ute  drama  specials  is  putting  more 
"good"  into  the  goodwill  tv  advertising 
program  of  E.  I.  du  Pont  de  Nemours  & 
Co. — at  a  lower  cost-per-thousand,  too. 

This  is  the  report  of  Charles  Crowley, 
du  Pont  tv  advertising  manager,  while  in 
Hollywood  a  fortnight  ago  at  Universal- 
International  studios  to  film  commercials 
for  the  company's  Show  of  the  Month 
on  CBS-TV. 

The  $2.5  million  annual  investment 
in  the  program  is  paying  big  dividends  in 
two  directions,  he  said.  The  cest-con- 
scious  corporate  management  is  well  sat- 
isfied with  the  way  the  series  is  accom- 
plishing its  goodwill  function  while  the 
viewing  public's  attitude  toward  du  Pont 
is  becoming  more  favorable  as  program 
exposure  grows. 

Mr.  Crowley  said  this  is  significant 
since  96%  of  du  Pont's  2,000  products 
are  not  consumer  items.  Although  du 
Pont  collectively  is  a  significant  indus- 
trial entity,  each  of  the  12  product  di- 
visions finds  itself  functioning  in  a 
fiercely  competitive  market  and  has  a 
separate  advertising  department  (radio- 
tv  are  used  heavily  here  in  direct  product 
selling).  Indirectly,  the  CBS-TV  institu- 
tional series  opens  customer  doors  for 
du  Pont  salesmen  of  non-consumer  lines 
and  is  helping  to  put  the  du  Pont  label 
on  the  consumer  products  of  other  manu- 
facturers using  du  Pont  materials  in  their 
manufacture,  he  said. 


Du  Pont  made  a  public  opinion  survey 
in  the  summer  of  1957  before  the  CBS- 
TV  series  began  (prior  to  that  it  had 
sponsored  a  half-hour  tv  version  of  its 
older  radio  Cavalcade  series).  Neither 
the  interviewers  nor  the  public  knew 
du  Pont  was  interested  in  the  survey  in 
any  way.  After  the  eighth  monthly 
special,  the  same  people  were  re-inter- 
viewed. The  result? 

"We  discovered  that  the  ones  who  had 


DU    PONT'S  CROWLEY: 

know  you  to  like  you. 


People  must 


watched  the  programs  had  a  more  favor- 
able attitude  toward  du  Pont  than  they 
held  before  the  series  began  and  the 
improvement  was  in  direct  proportion 
to  the  number  of  shows  they  had  seen," 
Mr.  Crowley  said.  He  added  that  viewer 
regard  for  certain  activities  of  the  com- 
pany, such  as  basic  research  work  de- 
scribed as  "probing  into  the  secrets  of 
nature,"  showed  improvement  in  direct 
ratio  to  the  number  of  commercials  on 
that  theme  which  they  had  watched. 
"Subsequent  surveys  have  confirmed 
these  findings,"  he  said. 

Why  did  du  Pont  choose  the  90-minute 
drama  special?  Mr.  Crowley  said  it  per- 
mits adaption  of  well-known  or  original 
plays  in  a  vehicle  of  stature  "which 
usually  dominates  the  evening  in  which 
it  is  presented."  Name  plays  and  name 
performers  command  significant  pub- 
licity space  in  newspaper  columns,  he 
added.  David  Susskind  is  producer. 

Occasional  hazard:  a  swashbuckling 
version  of  "Count  of  Monte  Cristo" 
slotted  7:30-9  p.m.  to  capture  the 
younger  audience  got  "clobbered"  by 
fan  loyalty  to  the  regular  weekly  west- 
erns Sugarfoot  and  Wyatt  Earp. 

Mr.  Crowley  capsules  his  enthusiasm 
in  two  dozen  words.  "People  must  know 
you  before  they  can  like  you.  Television 
has  been  outstandingly  successful  for 
du  Pont  in  getting  people  to  know  us 
and  to  like  us." 


Page  20 


December  22,  1958 


Broadcasting 


BLOCKBUSTER  RATINGS  ASSAILED 


"Co-op  advertising  is  the  part  of  an  iceberg 
below  the  water." 

An  example:  A  manufacturer  has  a  $1 
million  annual  billing  in  its  own  national 
advertising.  But  the  firm  allots  another  $5 
million  to  co-op  advertising  by  local  sales 
outlets  that  match  this  money. 

This  means  that  local  media  received  $10 
million  in  co-op  advertising  from  this  man- 
ufacturer and  his  sales  outlets,  compared  to 
the  $1  million  spent  for  national  media. 

The  $5  million  factory  fund  will  now  be 
subject  to  a  10%  excise  tax. 

At  a  summer  IRS  hearing,  one  witness 
said  that  nine  out  of  10  lines  of  appliance 
advertising  that  appears  in  newspapers  orig- 
inates in  co-op  money. 

There  is  no  administrative  appeal  from 
the  IRS  ruling,  which  was  published  in  the 
Dec.  16  Federal  Register,  the  government's 
official  record  of  such  new  rulings  and 
changes. 

An  individual  taxpayer,  however,  can  re- 
fuse to  pay  the  tax  or  pay  it  under  protest 
and  then  seek  relief  from  the  courts.  And 
there's  always  Congress. 

The  IRS  decision  (TD  6340,  Part  330) 
follows  up  a  notice  of  proposed  rulemaking 
issued  last  March  22. 

The  co-op  situation  has  been  muddled  for 
many  years.  IRS  bureaus  around  the  nation 
have  had  no  formal  policy  on  application  or 
exclusion  of  co-op  advertising  funds  from 
the  excise  tax.  Some  have  allowed  the  de- 
duction; some  haven't.  A  little  over  two 
years  ago  IRS  became  worried  about  the 
matter.  It  got  panicky  over  the  thought  that 
a  lot  of  firms  not  getting  co-op  tax  exemp- 
tion might  decide  to  claim  refunds.  This 
would  have  been  a  bureaucratic  mess. 

The  result:  A  new,  tough  policy  that 
many  advertising  men  figure  will  cost  the 
government  money  in  the  end  if  co-op  ac- 
counts dwindle,  advertising  declines  and  a 
corresponding  decline  takes  place  in  retail 
sales. 

Retail  Conferees  in  Chicago 

Will  Hear  How  to  Make  Ads  Pay 

John  Caples,  BBDO,  and  Dr.  Burleigh  B. 
Gardner,  head  of  Social  Research  Inc.,  are 
among  speakers  scheduled  to  address  the 
seventh  annual  Retail  Advertising  Confer- 
ence in  Chicago  Jan.  17-18. 

Further  agenda  of  the  two-day  conference 
will  be  released  as  arrangements  are  finalized. 

Mr.  Caples  will  discuss  "Making  Adver- 
tisements Pay"  and  Dr.  Gardner  "Develop- 
ments in  Motivational  Research."  The 
agenda  includes  William  Bond,  advertising 
manager  of  J.  L.  Hudson  Co.,  Detroit  de- 
partment store,  and  Dr.  Herbert  True,  vice 
president  for  creative  planning,  Institute  of 
Visual  Research  Inc. 

The  conference,  slated  for  the  Palmer 
House,  is  held  annually  for  media  repre- 
sentatives, advertising  agency  personnel,  re- 
tailers, their  suppliers  and  others.  It  is  co- 
sponsored  by  Budd  Gore  and  Ralph  Heine- 
man,  two  Chicago  retail  advertising  special- 
ists. 


Drop  the  known  rating  week  and  return 
the  rating  evaluation  to  a  station's  con- 
tinuing performance  throughout  the  year. 

This  stand  comes  from  two  broadcast 
advertising  executives:  group  station  owner 
Mitchell  Wolfson  and  Gene  Accas,  Grey 
Adv.  associate  media  director,  speakers  last 
Tuesday  (Dec.  16)  on  "Hypoed  Ratings" 
at  a  New  York  Radio  &  Television  Execu- 
tives Society's  timebuying  and  selling  semi- 
nar. 

(Mr.  Wolfson  and  Sidney  Meyer  are  as- 
sociated with  the  Wolfson-Meyer  station 
group  ownership  of  WTVJ  [TV]  Miami, 
more  than  70%  of  WLOS-AM-TV  Ashe- 


ACCAS  &  WOLFSON:  Let's  bust  the  block- 
buster wide  open. 


ville,  N.  C,  and  20%  of  WFGA-TV  Jack- 
sonville, Fla.) 

Crux  of  each  speaker's  viewpoint: 

Mr.  Wolfson— Rating  surveys  reflect  the 
viewing  preferences  of  diary  holders  dur- 
ing the  week  the  rating  is  taken  but  "the 
abnormalities  inherent  in  the  known-week 
rating  book  due  to  program  and  promotion 
'loading'  does  not  give  the  purchaser  any 
valid  indication  of  viewing  habits  and  the 
programs  which  are  watched  on  a  habitual 
basis,  week-in  and  week-out." 

Mr.  Accas — Advertisers  normally  do  not 
buy  one  period  or  one-week  schedules  but 
with  a  long-range  delivery  in  sight,  a  vision 
obscured  or  blinded  by  artificial  inflation  on 
a  temporary  basis  of  a  station's  audience. 
Hypoed  ratings  mislead  the  advertiser,  con- 
fuse the  agency  and  delude  the  station. 
Said  he:  the  hypoed  rating  represents  "mis- 
representation like  'watered  stock'  or  sta- 
tion 'falsies'  (see  sidebar  box).  The  four- 
week  rating  is  only  a  partial  answer." 

In  his  talk,  Mr.  Wolfson  called  on  the 
broadcast  industry  for  "concerted  action" 
to  end  the  known-week  survey,  noting  that 
WTVJ  has  discarded  the  known-week  rating 
report  and  stresses  "continuous  daily  good 
programming,   and   not   .    .    .  gimmicks, 


hypoed  ads  and  once-a-month  promotions" 
as  the  "true  measure  of  a  tv  station's  ac- 
ceptance by  the  community." 

The  advertiser,  said  Mr.  Wolfson  and 
Mr.  Accas  agreed,  is  interested  primarily 
in  the  average  rating  a  program  or  spot 
will  receive  over  a  13,  26  or  52-time  sched- 
ule but  cannot  learn  this  "with  the  highest 
degree  of  accuracy  from  a  known-week 
rating  survey."  Efforts  by  rating  services 
to  correct  the  situation  have  not  been  taking 
place  at  a  rapid  enough  pace,  in  the  opinion 
of  Mr.  Wolfson,  who  noted  also  that  WTVJ 
found  that  when  every  station  in  a  market 
heavily  promotes  for  "rating  week"  no  one 
gains  except  the  competitive  media. 

WTVJ,  he  said,  asked  NAB  at  last 
spring's  convention  to  throw  its  weight  be- 
hind the  abolition  of  known  rating  weeks. 

Other  chief  points  contained  in  Mr.  Wolf- 
son's  view  of  rating  weeks:  some  things  even 
rating  services  cannot  measure  insofar 
as  they  affect  community  acceptance. 
He  emphasized  "imaginative  Sunday  after- 
noon programming,"  and  programming  for 
specialized  minority  audiences  and  warned 
any  "articulate,  discriminating,  loyal  follow- 
ing" often  can  enhance  the  station's  reputa- 
tion in  contrast  to  another  "shoot  'em  up" 
show,  cautioning  "failure  of  our  industry  to 
recognize  this  will  mean  governmental  ac- 
tion far  more  critical  than  even  the  present 
investigation  of  rating  services." 

Mr.  Accas  said  a  four-week  rating  is  only 
a  partial  answer  to  a  problem  of  inflated 
ratings,  noting  that  in  a  multi-station  market 
it  is  not  unusual  for  the  "No.  1  station" 
shifting  to  a  lesser  share  of  an  audience 
because  of  such  programming  over  a  short 
period  of  time  of  top-titled  feature  films,  a 
local  sports  event  or  other  matter  of  local 
interest.  He  spoke  of  still  other  areas,  re- 
calling Kenyon  &  Eckhardt  vice  president- 
research  director  Bud  Sherak's  advice  to  the 
timebuying  seminar  of  the  previous  week 
[Advertisers  &  Agencies,  Dec.  15]  that 
total  area  ratings  instead  of  metropolitan 
area  ratings  ought  to  be  used  (he  pointed  to 
the  so-called  "hyphenated  market  areas" 
such  as  Tacoma-Seattle). 

The  networks  can  hypo  ratings  of  a  sta- 
tion in  a  given  market,  said  Mr.  Accas,  who 
spoke  of  an  agency  recommending  to  a 
client  that  repeats  of  a  filmed  show  be  fed 
in  "black"  weeks — a  "misguided"  effort, 
added  Mr.  Accas.  He  suggested  shares  be 
used  where  applicable  since  these  should  be 
a  better  indication  of  audience  than  a  par- 
ticular rating  of  an  individual  period  of 
time.  "Comparability"  and  "trending"  are 
important,  he  said,  urging  that  placements 
(particularly  in  spot)  be  long  term. 

Needed  at  the  agency  level  are  "facts  and 
judgment,"  Mr.  Accas  said,  suggesting  that 
perhaps  spot  tv  people  ought  to  spend  more 
"time,  research  and  inquisitiveness"  in  pur- 
chases, factors  which,  he  said,  go  into  a 
network  sale  or  buy.  His  platform:  some 
degree  of  "penetrating  questions"  in  buying 
(or  selling)  spot  tv  than  in  network  tv;  more 
"sophistication"  in  the  treatment  of  station 
or  program  or  schedule  performance  and 
"discard  the  one-week  rating." 


Broadcasting 


December  22,  1958    •    Page  21 


ADVERTISERS  &  AGENCIES  CONTINUED 

GARDNER-P&P:  $33  MILLION  UNION 


It's  full  steam  ahead  for  Gardner  Adver- 
tising Co.  come  New  Year's  Day — the  re- 
sult of  a  merger  with  New  York's  Paris  & 
Peart  and  additional  billings  of  about  $10 
million. 

The  St.  Louis-based  agency,  with  current 
billings  of  approximately  $23  million,  about 
half  in  radio-tv,  confidently  expects  to  hit 
the  $35  million  mark  in  1959,  ranking 
among  the  top  30  in  total  billing.  Gardner 
was  29th  among  the  country's  top  50  radio- 
tv  agencies  this  past  year. 

Under  plans  being  announced  today  (Dec. 
22),  Charles  E.  Claggett,  Gardner  president, 
continues  in  that  post  and  John  A.  H. 
Rehm,  head  of  Paris  &  Peart,  becomes  vice 
chairman  of  the  board  of  the  new  agency, 
which  retains  the  Gardner  name.  Mr.  Rehm 
will  serve  as  chief  executive  officer  of  Gard- 
ner's New  York  office  and  Elmer  Marshutz 
remains  as  board  chairman. 

It'll  be  status  quo  for  Roland  Martini  as 
Gardner  vice  president  and  executive  radio- 
television  director  in  New  York  and  for  Al 
Chance  as  manager  of  its  Hollywood  office. 
Moreover,  no  other  executive  changes  are 
planned,  with  officers  of  both  agencies  re- 
taining their  present  positions.  For  the  time 
being,  too,  the  staffs  of  both  companies  will 
continue  on  their  current  client  assignments. 

Among  Paris  &  Peart  executives  slated  to 
continue  in  their  present  positions  are  W.  F. 
James,  executive  vice  president;  G.  M.  Cle- 
land,  senior  vice  president;  W.  F.  Byrne  and 
G.  R.  Gibson,  vice  presidents;  Donald  C. 
Porteous,  vice  president  and  radio-tv  direc- 
tor, and  Weymouth  M.  Symmes,  media 
director. 

The  merger  is  being  negotiated  by  Ira 
Rubel  &  Co.,  management-accounting  coun- 
sellors, largely  through  transfers  of  stock, 
amounts  undisclosed.  It  means  a  new 
organization  of  about  365  employes  (250 


MR.  MARSHUTZ    MR.  CLAGGETT        MR.  REHM 


for  Gardner  in  St.  Louis,  New  York  and 
Hollywood  and  115  for  Paris  &  Peart  in 
New  York).  It's  planned  now  to  maintain 
New  York  office  space  both  at  present 
Gardner  quarters  in  the  Time-Life  Bldg. 
and  the  P&P  address  at  370  Lexington  Ave. 

The  merger  was  hailed  by  Messrs.  Clag- 
gett and  Rehm  as  an  opportunity  for  the 
expanded  Gardner  agency  to  realize  "a 
strength  in  depth  comparable  to  any  agency 
in  the  nation"  and  the  consolidation  of  top 
creative  and  executive  advertising  personnel, 
plus  a  solid  client  roster.  The  action  will 
"make  possible  even  finer  advertiser  service 
for  the  clients  of  both  agencies  and  increased 
opportunities  for  the  personnel  of  the  two 
companies,"  according  to  their  joint  state- 
ment. 

Together,  Gardner  and  Paris  &  Peart  will 


claim  about  45  clients,  with  an  average 
longevity  in  both  agencies  of  over  a  dozen 
years.  Among  their  combined  accounts: 
Anheuser-Busch  (Busch  Bavarian  beer), 
Great  Atlantic  &  Pacific  Tea  Co.,  Grove 
Labs  Div.  of  Bristol-Myers,  KSD-AM-TV 
St.  Louis,  Monsanto  Chemical  Co.,  Music 
Corp.  of  America  and  MCA-TV,  No-Cal 
Corp.  (beverages),  Pet  Milk  Co.,  Ralston 
Purina,  Sarra  Inc.,  Remington  Rand  Div.  of 
Sperry  Rand  Corp.,  Procter  &  Gamble. 

Billings  have  gone  from  $12  million  to 
nearly  $24  million  since  1948  for  Gardner, 
one  of  the  oldest  agencies  in  the  country. 
The  past  two  years  Gardner  also  has  cracked 
the  top  30  agencies  in  terms  of  radio-tv 
billings,  ranking  29th  in  both  1957  and 
1958.  Paris  &  Peart,  established  31  years 
ago,  has  more  than  doubled  its  billings  to 
over  $10  million  since  1953  and  serves  some 
20  clients. 


North  to  Amalgamate 
With  New  York  Agency 

The  urge  to  merge  also  has  infected 
broadcast-oriented  North  Adv.  Inc.  Effec- 
tive Jan.  5,  1959,  the  Chicago-based  agency 
will  combine  with  Alfred  J.  Silverstein,  Bert 
Goldsmith  Inc.,  New  York,  taking  on  ad- 
ditional billings  of  approximately  $4  million 
and  retaining  the  North  name  with  a  new 
soft  goods  accent. 

Under  details  being  announced  today 
(Dec.  22),  Bert  Goldsmith,  president  of  the 
New  York  agency,  becomes  board  chair- 
man, while  Don  P.  Nathanson,  and  Cyrus 
H.  Nathan,  president  and  executive  vice 
president  of  North  respectively,  continue 
in  their  present  positions,  two  vice  presi- 
dents of  Silverstein-Goldsmith,  Harvey  A. 
Robbins  and  Lewis  Nemerson,  retain  those 
posts  with  the  new  North. 

Bruce  M.  Dodge,  North  vice  president, 
will  continue  to  supervise  radio-tv  activities 
of  the  expanded  agency  in  New  York,  with 
headquarters  at  16  E.  40th  St.  North's 
Manhattan  office,  heretofore  primarily  a 
radio-tv  service  and  production  office, 
rounds  out  its  depth  with  the  addition  of 
S-G's  print  and  merchandising  experience. 
Mr.  Goldsmith  will  headquarter  in  New 
York.  Total  staff  is  expected  to  number 
about  150. 

The  merger  is  expected  to  place  North 
in  the  $15  million  billings  bracket  and, 
aside  from  providing  full  services  in  both 
New  York  and  Chicago  plus  production  ac- 
tivity in  Beverly  Hills,  involves  these  ad- 
ditional new  clients  from  the  S-G  stable: 

Botany  Brands  (clothes);  F.  Jacobson  & 
Sons  (Jayson  shirts);  Excello  Shirt  Co.; 
Haspel  Bros.;  Marvella  Pearls  Inc.;  Shef- 
field Watch;  Wamsutta  Mills  Inc.;  Pacific 
Mills  Domestic  Corp.;  McCampbell  Fab- 
rics; Woolmark  Inc.;  Bates  Shoe  Co.;  Men's 
Tie  Foundation;  Swirl  Inc.  (ties);  Allen 
Industries  (carpets);  America  Elite  Inc. 
(high  fidelity,  am-fm  radio  equipment); 
Dunlee  Co.  (baby  pants);  Aetna  Steel  Prod- 
ucts Corp.  and  its  subsidiary  Arnot-James- 


town  Div.  (office  furniture). 

North  Adv.,  with  about  76%  of  its 
$11.2  million  billings  in  broadcast  media, 
is  currently  servicing  such  accounts  as  the 
Toni  Co.;  Gillette  Labs;  Jewel  Food  Stores; 
Pilsner  Brewing  Co.  (P.O.C.  beer);  Schiffli 
&  Pfaelzer  Bros,  and  Englander  Co. — most 
of  them  active  in  spot  radio  and  tv  this 
past  year.  The  agency  also  is  identified  with 
several  network  properties,  including  sports 
and  daytime  tv  programs  for  the  Gillette 
Co.'s  Toni  and  Gillette  Lab  Divs. 

Now  observing  the  third  anniversary  of 
its  founding  by  Mr.  Nathanson,  North 
easily  cracked  the  top  50  radio-tv  agencies 
in  1956  with  combined  broadcast  billings — 
of  $9  million  (ranking  30th),  in  1957  with 
$11  million  (No.  28)  and  again  in  1958 
with  $8.4  million  (for  36th). 

Weiss  Wants  to  Acquire 
New  York,  Calif.  Firms 

Desire  only  to  acquire — no  plan  to  merge. 

Those  were  key  words  with  Edward  H. 
Weiss  &  Co.,  Chicago-based  agency  in  the 
$13  million-plus  billing  bracket,  as  it  looked 
to  greener  fields  last  week.  Personally  in- 
volved in  Weiss'  planned  expansion  was  the 
future  of  Edmund  J.  Johnstone,  who  re- 
signed as  executive  vice  president  of  Dowd, 
Redfield  &  Johnstone  in  the  wake  of  Rev- 
Ion  Inc.'s  $1  million  account  defection  [At 
Deadline,  Dec.  15,  8]. 

Weiss'  intention  to  expand  was  outlined 
briefly  by  its  president  in  an  employes' 
memo  Monday  (Dec.  15),  reporting  the 
agency  had  engaged  Robert  Durham  & 
Assoc.,  agency  management  consultant,  to 
seek  agency  availabilities. 

The  Durham  organization  has  been  specif- 
ically hired  by  Weiss  "to  analyze  the  New 
York  and  California  opportunities  for  our 
agency  expansion,  as  well  as  increased  and 
better  service  for  our  clients  having  a  defi- 
nite need  for  service  on  both  coasts." 

Mr.  Weiss  emphasized  in  his  memo  that 
"we  will  only  acquire;  our  plan  is  not  to 
merge,  but  only  to  buy  one  or  more  agen- 
cies as  needed. 

"There  are  real  opportunities  in  these 
areas  and  I  will  keep  you  informed  if  and 
when  we  are  able  to  consummate  an  ac- 
quisition. But  as  of  today  no  commitments 
or  acquisitions  have  been  made  by  us." 

Specifically,  the  agency  president  said, 
that  meant  Calkins  &  Holden,  with  which 
he  had  held  some  discussions.  Paul  Smith, 
C&H  president,  denied  talk  of  a  "merger" 
but  admitted  he  had  discussions  with  Mr. 
Weiss.  The  latter  also  revealed  he  had  talked 
"acquisition"  with  other  agencies  but  de- 
clined to  identify  them. 

Mr.  Weiss  pointed  out  "we  have  only  a 
client  service  or  token  office  in  New  York," 
which  would  be  greatly  expanded  by  any 
acquisition.  The  Weiss  firm  also  needs  rep- 
resentation on  the  West  Coast.  (Among 
Weiss  west  coast  clients  are  Purex  Corp. 
for  Blue  Dutch  cleanser  and  its  subsidiary 
Manhattan  Soap  Co.  for  Sweetheart  and 
Protex  Deodorant  soaps  and  Blu-White 
Beads.  The  bulk  of  its  accounts  are  Chicago- 
headquartered.  Weiss  maintains  service  rep- 
resentation in  Hollywood.) 

It's  in  New  York  (460  Park  Ave.),  how- 


Page  22    •    December  22,  1958 


Broadcasting 


ever,  that  Mr.  Johnstone  promises  to  figure 
in  the  event  Weiss  is  successful  in  nego- 
tiating another  agency  purchase.  Mr.  Weiss 
told  Broadcasting  that  he  had  discussed  a 
top-level  position  with  Mr.  Johnstone  and 
that  the  latter  figured  very  much  in  future 
Weiss  New  York  expansion  plans. 

Edward  H.  Weiss  &  Co.  reported  com- 
bined radio-tv  billings  of  $5.7  for  1958,  or 
about  43%  of  all  billings,  leaning  heavily  on 
spot  radio-tv  the  last  half  of  the  year.  It's 
long  been  heavy  in  television — and  until 
mid- 1958  strong  on  network  activity. 

Two  Richards  Divisions  in  L  A. 
Consolidated  Under  Parent  Name 

The  Los  Angeles  office  of  the  Harris- 
Harlan-Wood  Div.  of  Fletcher  D.  Richards 
Inc.  and  the  office  of  the  Raymond  R. 
Morgan  Div.  of  the  same  agency,  also  in 
Los  Angeles,  have  merged  into  a  single 
operation.  The  name  is  Fletcher  D.  Richards 
Inc. 

Robert  C.  Temple,  vice  president  who  has 
headed  the  Morgan  operation  is  in  charge 
of  the  Los  Angeles  office,  formerly  the 
Morgan  Div.  headquarters,  at  6233  Holly- 
wood Blvd,  James  O.  Thompson,  former 
manager  of  the  H-H-W  Div.  L.A.  office, 
has  joined  Mr.  Temple  as  vice  president  and 
senior  account  executive. 

In  San  Francisco,  the  agency  name  con- 
tinues as  the  Harris-Harlan-Wood  Div.  of 
Fletcher  D.  Richards,  with  Parker  Wood 
continuing  as  vice  president  and  manager 
of  the  office  at  58  Sutter  St.  Porter  Ander- 
son, who  becomes  a  vice  president  of 
Richards,  continues  to  headquarter  at  the 
S.F.  office. 

The  consolidation  was  announced  by 
King  Harris,  executive  vice  president  for 
Richards'  west  coast  operation.  Ridge  L. 
Harlan  continues  as  vice  president  and  crea- 
tive director  for  Richards  on  the  Pacific 
Coast. 

Revlon  Moves  Three  Accounts 

Revlon  Inc.  has  re-assigned  three  of  the 
four  products  yanked  out  of  Dowd,  Red- 
field  &  Johnstone  Inc.  two  weeks  ago 
[At  Deadline,  Dec.  5].  Going  to  C.  J.  La- 
Roche  &  Co. — a  Revlon  agency — an  esti- 
mated $750,000  billing  on  Baby  Silicare, 
Highgloss  and  Sun  Bath.  Still  to  be  assigned: 
Thin  Down  weight  reducing  pills.  Revlon 
indicated  last  week  there  was  "no  rush" 
about  reassigning  this  product  inasmuch  as 
Thin  Down  advertising  is  seasonal — usually 
in  spring  and  summertime. 

Merger  Proposal  Dropped 

The  bottom  has  fallen  out  of  the 
proposed  merger  of  R.  J.  Reynolds  Tobacco 
Co.  of  Winston-Salem,  N.  C,  and  Warner- 
Lambert  Pharmaceutical  Co.  of  Morris 
Plains,  N.  J.  Officials  of  both  companies 
explained  it  was  not  possible  to  reach  agree- 
ment on  "certain  aspects."  Merger  talks 
had  been  underway  since  August  and  earlier 
this  fall  had  seemed  to  be  close  to  agreement 
[Advertisers  &  Agencies,  Oct.  13].  The 
formal  and  "amicable"  severance  was  an- 
nounced Dec.  12. 

Broadcasting 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  126,085,000  people  in  the  U.S.  over  12  years  of  age  during  the  week 
Dec.  5-11.  This  is  how  they  spent  their  time: 

73.7%  (92,925,000)  spent  2,153.1  million  hourst    watching  television 

57.1%  (71,995,000)  spent  1,009.5  million  hours  listening  to  radio 

79.5%  (100,238,000)  spent    414.4  million  hours    reading  newspapers 

32.7%  (41,230,000)  spent    216.7  million  hours    reading  magazines 

21.8%  (27,487,000)  spent     348.9  million  hours  watching  movies  on  tv 

15.3%  (19,230,000)  spent      76.3  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  daily  basis. 

*  All  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Dec.  1,  Sindlinger  data  shows:  (1)  112,743,000 
people  over  12  years  of  age  have  access  to  tv  (89.4%  of  the  people  in  that  age 
group);  (2)  43,693,000  households  with  tv;  (3)  48,184,000  tv  sets  in  use  in  U.S. 


TOP  MCCANN-ERICKSON  SHUFFLE 


Management  control  and  ownership  have 
passed  from  the  founders  of  McCann-Erick- 
son  to  the  staff  in  an  "orderly  progression" 
over  the  past  15  years. 

Marion  Harper  Jr.,  president  of  McCann- 
Erickson,  thus  described  in  a  memorandum 
to  the  agency's  offices  in  the  U.S.  and 
abroad  last  week  what  has  happened  and 
what  is  going  on  in  ownership  at  the  agency. 

In  short,  after  a  half  century  of  activity 
with  the  agency,  Harrison  K.  McCann,  co- 
founder,  was  elected  honorary  chairman 
and  retired  as  board 
chairman  and  mem- 
ber of  the  finance 
committee;  Mr. 
Harper,  continuing 
as  president,  was 
elected  to  succeed 
Mr.  McCann  as 
board  chairman; 
Henry  Q.  Hawes, 
also  a  founder  and 
a  longtime  associate 
of  Mr.  McCann,  re- 
tired as  a  director 
and  member  of  the  finance  committee; 
Robert  E.  Healy,  executive  vice  president, 
was  elected  to  the  new  post  of  vice  chair- 
man of  the  board,  and  Wilbert  G.  Stilson, 
another  M-E  executive  vice  president, 
elected  chairman  of  the  operations  commit- 
tee. 

While  these  changes  were  made  final 
"upstairs"  (at  an  annual  meeting  of  the 
M-E  board  Dec.  15),  in  another  and  un- 
related area  at  the  agency,  a  pact  was 
closed  with  former  NBC  Chairman  Sylvester 
L.  (Pat)  Weaver  Jr.  for  his  services  as  a 
"consultant  on  special  television  projects" 
[Advertisers  &  Agencies,  Dec.  15]. 

Mr.  Weaver,  according  to  McCann- 
Erickson,  will  receive  "specific  assignments" 


MR.  HARPER 


from  the  president's  office  (Mr.  Harper) 
and  will  work  on  the  projects'  development 
with  the  agency's  programming  division.  Mr. 
Weaver  in  a  formal  statement  said  he  was 
attracted  by  the  "diversified  audience  re- 
quirements" of  the  agency's  many  clients, 
and  by  the  "innovating  spirit  of  the  agen- 
cy." 

From  C.  Terence  Clyne,  a  McCann- 
Erickson  vice  president  who  heads  tv  ac- 
tivities and  who  negotiated  with  Mr. 
Weaver:  He  was  "delighted"  with  the  agen- 
cy's management  action  in  "readily"  ap- 
proving the  recommendation  to  hire  Mr. 
Weaver.  He  indicated  Mr.  Weaver  will 
work  with  Thomas  McAvity,  the  agency's 
director  of  "home  office"  tv  programming 
(New  York),  and  George  Haight,  who 
heads  tv  programming  on  the  West  Coast. 
Both  are  vice  presidents. 

Apparently  the  M-E  contract  with  Mr. 
Weaver  precludes  him  from  acting  directly 
with  an  agency  on  a  similar  consultancy 
basis  but  Weaver  associates  quickly  pointed 
out  that  he  will  continue  to  be  in  contact 
with  Young  &  Rubicam  (Kaiser  account — 
Mr.  Weaver  is  consultant  for  Kaiser  Indus- 
tries), with  Norman,  Craig  &  Kummel 
(Willys  Motors,  Kaiser  subsidiary),  and 
with  other  advertisers  and  agencies  in  offer- 
ing program  properties  for  sale. 

Mr.  Harper's  memorandum  said  last 
week's  board  decisions  "completed  a  series 
of  actions  initiated  by  Mr.  McCann  over 
the  past  15  years,  in  which  management 
control  and  ownership  have  passed  in  an 
orderly  progression  from  the  founders  to 
the  staff."  The  sequence: 

Adoption  of  the  first  employe  benefit 
plan  in  1943;  employe  stock  plan  with 
equity  stock  issued  to  qualifying  employes 
in  1946;  election  of  Mr.  McCann  as  board 
chairman  and  Mr.  Harper  as  president  and 


December  22,  1958 


Page  23 


ADVERTISERS  &  AGENCIES 


CONTINUED 


chief  executive  officer  in  1948;  creation  of 
a  second  employe  benefit  plan  in  1953; 
options  granted  on  founders'  voting  stock 
to  employes'  benefit  plans;  withdrawal  of 
founders  from  operations  and  replacement 
of  the  executive  committee  by  a  finance 
committee  and  operations  committee  in 
1954;  purchase  of  the  first  voting  stock  by 
employes'  benefit  plans  in  1956,  and,  this 
year,  withdrawal  of  the  founders  from  com- 
pany management  with  passing  of  the 
majority  control  to  the  employes'  benefit 
plans  plus  purchase  of  the  founders'  equity 
stock  by  the  company. 

Mr.  Harper  said,  "We  have  reached  a 
notable  milestone.  The  founders  have  now 
totally  entrusted  the  company  to  the  staff. 

"In  contrast  to  what  commonly  happens 


in  the  transfer  of  founders'  ownership  in 
many  businesses — none  of  the  original  finan- 
cial interest  in  McCann-Erickson  has  passed 
outside  the  company. 

"It  can  be  literally  said,  therefore,  that 
McCann-Erickson  is  owned  by  its  employes. 
To  the  best  of  our  knowledge,  this  is  the 
first  time  that  ownership  of  any  sizable 
agency  has  been  vested  with  its  employes 
and  the  trustees  of  their  interests." 

H.  K.  McCann  Co.  was  formed  in  1912 
and  A.  W.  Erickson  Co.  in  1901  (Mr.  Erick- 
son  is  deceased)  and  the  present  McCann- 
Erickson  Inc.,  now  billing  in  the  $200  mil- 
lion-plus bracket,  was  formed  in  1930. 
Other  co-founders  both  deceased:  Harrison 
Atwood  and  Ralph  W.  St.  Hill. 


RADIO-TV 
AS  N.  Y. 


UP  TEMPO 
BOGS  DOWN 


•  Broadcasters  successfully  convert  to  public  needs 

•  Full  schedules,  however,  prevent  extra  ad  revenues 


The  broadcasting  fraternity  in  New  York 
last  week  pulled  off  a  major  public  rela- 
tions coup  by  coming  to  the  aid  of  many  an 
advertiser  who  only  a  short  time  ago  ex- 
pressed reluctance  to  abandon  the  news- 
paper media. 

As  New  Yorkers  girded  themselves  to 
spend  a  third  newspaperless  week,  radio  and 
tv  stations  in  the  metropolitan  market's 
seven  urban  and  suburban  counties  rushed 
to  help  hardpressed  merchants  whose  Yule- 
tide  ad  messages  were  muted  by  what 
seemed  to  be  a  prolonged  and  deadlocked 
strike  between  the  publishers  of  nine  New 
York  dailies  and  the  4,500-man  union  of 
newspaper  &  mail  deliverers  called  by  only 
37%  of  the  membership  which  had 
"bothered"  to  show  at  the  strike  call. 

Ironically,  had  the  New  York  stations 
wished  to  cash  in  on  the  huge  pie  of  ad- 
vertising revenue  defaulted  by  the  news- 
papers, they  could  at  best  take  only  small 
nibbles.  The  reasons:  (1)  most  commercial 
radio-tv  stations  were  so  crowded  with 
orders  already  taken  before  the  strike,  that 
to  take  on  new  clients  would  have  forced 
them  into  triple,  if  not  quadruple,  spotting; 
(2)  department  stores,  which  ordinarily 
place  most  of  their  ad  budgets  in  news- 
papers, were  generally  unwilling  to  try  out 
a  relatively-untried  medium  in  such  costly 
proportions,  preferring  to  ride  out  the  pre- 
Yuletide  shopping  wave. 

(In  fact,  their  reticence  to  spend  much 
money  in  radio-tv  led  one  department  store 
executive  to  remark  last  week  that  "we 
really  don't  have  to  do  much  advertising 
now"  and  that  his  store's  "wait-and-see" 
attitude  might  even  save  the  store  money  in 
that  it  would  not  have  to  make  sales  to  ac- 
count for  a  newspaper  budget.  He  quickly 
admitted,  however,  that  his  company  would 
be  "hurt  badly"  by  abstaining  from  radio- 
tv  were  the  strike  to  enter  the  New  Year. 
For  after  Ian.  1  the  stores  launch  their 
famous  "white  sales."  People,  this  execu- 
tive noted,  "don't  rush  down  to  a  sale  if 
they  don't  know  it's  going  on.  .  .  .") 


Should  the  strike  last  through  this  coming 
week,  it  will  have  cost  the  publishers  a 
conservative  $17  million  in  advertising 
revenue,  publishing  sources  pointed  out 
last  week.  In  the  week  just  passed  some  $8 
million  were  lost — this  estimate  being  based 
on  1957  New  York  newspaper  ad  ex- 
penditures during  this  same  seven-day  period 
when  3,790,000  ad  lines  brought  in  $7.6 
million.  (Last  Sunday's  New  York  Times 
[Dec.  14],  had  it  appeared,  would  by  tradi- 
tion have  been  that  paper's  largest  issue  of 
the  year,  accounting  for  at  least  $1  million 
in  lost  ad  revenues.  On  Dec.  15,  1957,  all 
nine  papers  together  racked  up  close  to  1.4 
million  ad  lines  worth  $2.7  million.) 

While  estimates  of  lost  newspaper  rev- 
enue were  easy  to  come  by,  no  regular  news- 
paper advertiser  affected  by  the  strike  and 
spot-checked  by  Broadcasting  would  di- 
vulge the  amount  re-allocated  to  radio-tv. 
Nor  would  station  executives  comment  on 
the  amount  (in  dollar  terms)  of  business  they 
stood  to  gain.  Adopting  a  brotherly  attitude, 
one  station  official  said:  "We  don't  like  to 
crow  at  a  time  like  this  .  .  .  what's  more, 
it's  too  early  to  tell  what'll  happen  before 
this  strike  is  settled." 

Sales  Hold  Up  •  Happily  for  the  larger 
New  York  retail  outlets,  general  sales  are 
holding  their  own,  although  deprivation  of 
the  newspaper  space  has  caused  an  across- 
the-board  sales  dip  of  5-8% — a  direct  re- 
sult of  lack  of  phone  and  direct  mail  orders. 
Store  buyers,  too,  are  finding  that  the 
"specials"  each  store  crammed  into  its  bins 
prior  to  the  strike  as  a  "come-on"  are  being 
passed  up  by  a  buying  public  left  generally 
uninformed  of  these  promotional  items  and 
that,  consequently,  a  post-season  inventory 
will  reveal  further  losses. 

The  largest  of  these  department  stores — 
H.  Macy  &  Co.,  Gimbel  Bros.,  Stern's. 
Abraham  &  Straus,  Alexander's,  and  even 
such  higher-priced  outlets  as  B.  Altman's — 
all  are  turning  to  expanded  broadcast  sched- 
ules. Most  had  been  steady  station  clients 
before  the  newspaper  blackout,  thus  could 


NOT  ALL  BLACK 

Radio  and  tv  stations — trying  hard 
to  fill  the  gap  left  in  newspaperless 
New  York — gave  up  in  one  area  last 
week.  They  had  to  face  facts:  You 
can't  wrap  your  garbage  in  a  radio  or 
tv  signal. 

This  failing  proved  a  boon  to  New 
York  paper  merchants,  one  of  whom 
reported  sales  of  paper  bags  to  line 
garbage  pails  up  50%.  Another  bene- 
ficiary of  the  newspaper  strike  was  the 
sanitation  department,  which  reported 
collections  from  the  city's  litter  bask- 
ets down  25%. 


be  more  easily  accommodated  than  those 
new  to  the  stations.  Among  these:  the 
carriage  trade's  Plummer  Ltd.  (glass- 
wares and  fine  gifts)  marks  a  return  to 
broadcasting  after  many  years,  also  the 
medium-high  priced  men's  apparel  chain  of 
Browning  King. 

But  for  even  the  smaller  merchants  there 
was  some  hope.  Last  Monday  night  (Dec. 
15),  WMCA  "as  a  public  service"  replaced 
the  sustaining  Voice  of  New  York  program 
(8:05-8:30  p.m.)  with  a  25-minute  long 
Shopping  Guide  strike  series,  containing 
nothing  but  commercials  from  various  local 
advertisers.  Station  President  Nathan  Straus, 
writing  the  publishers,  promised  that  upon 
resumption  of  newspaper  publication, 
WMCA  would  take  the  revenues  derived 
from  Shopping  Guide  and  use  them  in  news- 
papers to  promote  Voice  of  New  York. 

Yet,  in  this  seller's  market,  a  warning 
was  voiced  by  an  executive  of  Television 
Bureau  of  Advertising.  Contacted  by  a 
number  of  advertisers  new  to  the  media, 
Howard  P.  Abrahams,  TvB  vice  president 
in  charge  of  retail  sales,  cautioned  them 
against  rushing  helter-skelter  into  tv  lest 
they  get  "burned,  thereby  judging  ill  of  us." 
He  pointed  out  that  "many  of  these  stores 
have  no  knowledge  of  the  medium  at  all. 
They  make  brutal  mistakes  in  treating  their 
tv  commercials  .  .  .  and  in  this  way  don't 
get  all  the  impact  the  medium  provides." 

Many  of  the  more  experienced  merchan- 
disers, knowing  this  aforehand,  had  studied 
retailing  trends  in  other  cities  struck  by 
newspapers  (Boston,  Detroit,  Philadelphia) 
and  restricted  their  commercials  to  institu- 
tional selling  or,  as  in  the  case  of  Stern's 
and  A&S,  used  the  air  to  give  their  phone 
numbers  and  Yuletide  shopping  hours  only. 
Said  an  A&S  executive:  "You  cannot  truly 
describe  a  department  store's  range  of  prod- 
ucts in  just  30  seconds."  TvB  confirming 
this,  said  last  week:  "Those  who  rely  on 
doing  a  good  store-image  job  (rather  than 
depending  upon  the  constant  hypodermic 
of  item  promotion)  are  telling  us  they're 
doing  very  well.  .  .  ." 

Doing  especially  well  (some  as  high  as 
15%  better)  are  the  suburban  branches  of 
New  York's  major  emporiums;  while  down- 
town merchants  may  view  this  funneling 


Page  24    •    December  22,  1958 


Broadcasting 


WMAR-TV  SUCCESS  STORY 


•    •    •  • 


Kluge,  FiBkelsUiBii?!^ 


3ood 1  Broker* 


2419    Si.    Poui  Street 
Baltimore    18.  M.ryl-"- 
Telephone-    BElmont  5-837 


November  28  1958 
(Dictated  11/26/5L) 


Promotion  ft.  tublxcity  ^r.  SPAGHETTI 

SunSqUarel    Maryland  SALCF. 
Baltimore  1.  Maryu 

Dear  Tony:  subicct  of  this 

^    „,  write  you  regarding  the  su ,  bvious 
,  normally  «ou£  ^  run  its  course  for  th.  ^ 

letter  until  the  sent.  should  know  rjy  since 

reasons.    However    I  thou^    7  ^  have  gotten  ev  ^^ 

now  of  the  Pneno-en^sale  schedulc  nere  in 

we  started  our  5-day  a 

behalf  of  SPATINI.  chain  distri„ 

u  h •  «vi  the  corporate  and  loed  his 
«  you  It" *  this 

button,  as  »cl>  «  ™'t  now,  „e  ha.e  '^.^"independent  re- 
campaign.    "    tJ,  definitely  means  that  the  >      V  busl. 
^n^irrientioe'Lst'be  oreat.v  '.„,„.  »ith  all 

U.1  ^af  ^creased  t:„  and-rhalfrit.:etn,,  rf  ^  ^ 

our  customers  -  all  is  that 

,„al  ,  air.  trying  to  get  ucr osb       j  tw() 

Tne  major  Pc jint  that  am          ^  consider  that  w^.h 

this  is  pretty  pnenon  ci      tneir  prouui  firmly 

^ITuIe  we  have  with  your  station. 

schedule  we  promotion  and 

local  program. 

Sincerely  yours. 
j^^HNKELSTEIN  G  COMPANY 

Sales  Manager 


UB:d 


SUNPAPERS  TELEVISION 

BALTIMORE  3,  MARYLAND       PHONE  MU.  5-5670 
NATIONAL  REPRESENTATIVE     THE  KATZ  AGENCY 


W MAR  TV 


channel 


2 


Broadcasting  December  22.  1958    •    Page  25 


Earl  Abrams 

Frank  Gentile 

Dawson  Nail 

Angle  Barba 

Dave  Glickman 

Mai  Oettinger 

Frank  Beatty 

Gladys  Hall 

John  Osbon 

Dave  Berlyn 

Christine  Harageones 

Marilyn  Peizer 

Charles  Browne 

Chuck  Harpold 

Bruce  Robertson 

tarry  Christopher 

John  Henner 

Myron  Scholnick 

Gerald  Cleary 

Sid  Hix 

Eleanor  Schadi 

John  Cosgrove 

Harold  Hopkins 

Diane  Schwartz 

Rira Cournoyer 

Mary  Catherine  Hurley 

Ben  SefT 

Joanne  Cowan 

Ed  James 

Ed  Sellers 

Ken  Cowan 

Doris  Kelly 

Harry  Stevens 

Rufe  Crater 

Barbara  Kolar 

Virginia  Strieker 

Oave  Cusick 

Win  Levi 

Betty  Taishoff 

George  Dan t 

Maury  Long 

Larry  Taishoff 

George  Darlington 

Eleanor  Manning 

Hy  Tash 

Jacqueline  Eagle 

Bill  Merritt 

Jim  Thomas 

lee  Edwards 

Ada  Michael 

Donna  Troltnger 

Dick  Erickson 

Warren  Middleton 

Don  West 

Rocco  Famighetti 

Irv  Miller 

Eunice  Weston 

Fred  Fitzgerald 

Pete  Model 

Milton  Wolf 

Merilyn  Gardner 

James  Montagnes 

Sol  Taishoff 

ADVERTISERS  &  AGENCIES  continued 


off  of  business  with  dismay,  Macy's,  for 
one,  is  happy  to  see  its  White  Plains  store 
taking  on  customers  who  only  last  month 
clogged  its  Herald  Square  switchboards 
with  calls.  (To  insure  this  flow,  Macy's  is 
buying  time  on  suburban  WFAS  White 
Plains;  so  are  other  Westchester  County 
branches  and  A&S  is  using  WHLI  Hemp- 
stead, L.I.) 

Supermarkets  In,  Too  •  While  department 
store  ad  executives  were  flocking  to  stations, 
so  were  their  contemporaries  in  the  super- 
market field.  Reported  to  be  the  heaviest 
spender  of  them  all:  the  Greater  Atlantic  & 
Pacific  Tea  Co.  (A&P),  via  Paris  &  Peart, 
almost  tripled  its  normal  use  of  radio-tv. 
Runners-up:  Grand  Union  and  H.  C.  Bo- 
hack  Co.,  a  185-unit  local  chain.  Still  un- 
decided at  midweek  whether  to  increase  their 
normal  rate  of  broadcast  advertising:  the 
273-unit  Associated  Food  Stores  Coopera- 
tive, the  150-unit  Key  Store  chain,  the  80- 
unit  Dilbert's  Quality  Supermarket  chain, 
the  73-unit  Daitch-Shop-Well  group  and  the 
18  Gristede  Quality  stores.  One  chain's 
advertising  manager  said  last  week  that 
"some  increase"  would  "surely"  have  to  be 
made,  but  punctuated  this  prediction  with 
this  laconic  observation:  "People  will  have  to 
eat  and  they'll  have  to  shop  to  eat — specials 
or  no  specials." 

Not  half  so  certain  of  people's  habits  in 
times  of  news  blackouts  was  the  New  York 
brokerage  house  of  Harris,  Upham  &  Co., 
which  wrote  for  itself  a  minor  success  story 
on  WCBS  last  week.  Buying  a  five-minute 
stock  quotation  strip  on  the  station  at 
6:55-7  p.m.,  HU,  aware  that  its  announcer 
could  only  reel  off  the  top  75  listings,  asked 
listeners  to  call  its  number  downtown  if 
their  stock  was  unquoted.  The  first  program 
brought  in  375  calls;  the  second,  1,200. 

Even  less  certain  of  people's  needs  were 
the  film  companies,  theatre  owners  and  pro- 
ducers. Although  steeling  themselves  against 
the  influx  of  tourists  and  vacationing  stu- 
dents, the  exhibitors  always  have  had  to 
take  second  place  to  the  retail  outlets  at 
Christmas  time.  But  were  it  not  for  radio- 
tv,  their  box-office  slump  (normal  this  time  of 
year)  would  have  resembled  a  nosedive. 

Though  Broadway  producers  often  have 
turned  to  radio-tv  as  a  means  of  salvaging 
foundering  plays,  last  week  marked  one  of 
the  rare  occasions  when  successful  producers 
used  broadcasting  as  a  means  of  announcing 
new  plays  and  favorable  notices.  Most  out- 
standing example:  almost-broadcaster  Roger 
L.  Stevens  [Stations,  Dec.  15,  8]  and  his 
Playwrights  Co.,  which  not  only  took  num- 
erous spots  to  promote  the  recently-opened 
Elmer  Rice  Play,  "Cue  for  Passion,"  but 
bought  a  half-hour  program  the  night  it 
raised  the  curtain  on  "The  Gazebo"  to  hail 
the  reviews.  Even  off-Broadway  producers, 
hard-pressed  for  funds,  managed  to  scrape 
together  enough  cash  to  give  the  uptown 
houses  a  run  for  their  money. 

Television  channels,  deprived  of  their  ac- 
customed "tune-in"  ads  in  the  papers'  radio- 
tv  listings,  bought  time,  in  some  cases,  on  ra- 
dio stations  rivaling  their  own  sister  outlets. 
Typical  was  NBC-TV  which  instructed  Grey 
Adv.  to  purchase  spots  on  such  indies  as 
WINS   and  WMCA   to   plug  Hallmark's 

t 

Broadcasting 


STANDING  in  front  of  an  exhibit  of 
Advertising  Research  Foundation  pub- 
lications are  pictured  Paul  E.  J.  Ger- 
hold  (1),  vice  president,  media- 
research,  of  Foote,  Cone  &  Belding, 
and  Norman  Heller  of  Dancer-Fitz- 
gerald-Sample Inc.  The  occasion  was 
the  Dec.  1 1  ARF  Eighth  Annual  Busi- 
ness Meeting  [Advertisers  &  Agen- 
cies, Dec.  15]. 


Christmas  Tree  spectacular  before  its  Dec. 
14  airtime.  WCBS-TV,  aware  that  the  40% 
increase  in  magazine  newstand  sales  might 
hurt  its  Late  Show!  audience  count,  in- 
structed McCann-Erickson  to  buy  time  on 
the  station's  competitors,  alerting  viewers 
to  WCBS-TV's  latest  run  of  MGM  features. 

Ingrid  Premiere  Unnoticed  •  Still,  the 
heaviest  spenders  in  the  entertainment  cate- 
gory were  such  film  companies  as  20th 
Century-Fox,  Paramount,  United  Artists, 
Columbia,  Loew's  and  RKO  circuits  and  in- 
dependent "art  houses."  20th,  whose  multi- 
million-dollar Ingrid  Bergman  film,  "Inn  of 
the  Sixth  Happiness,"  opened  virtually  un- 
noticed amidst  the  strike,  blitzed  New  York- 
ers with  spots  directing  them  to  the  Para- 
mount and  Plaza  theatres;  it  vowed  not  to 
repeat  this  costly  post-mortem  by  assigning 
all  ad  appropriations  originally  assigned  to 
newspapers  for  the  New  York  opening  of 
'Rally  'Round  the  Flag,  Boys"  to  saturation 
radio-tv  spot,  thereby  got  its  chance  to  prove 
that  broadcasting  alone  could  do  the  job. 

Monroe  Greenthal  &  Co.,  agency  for  a 
number  of  Broadway  film  palaces,  quickly 
turned  to  $20,000  worth  of  spot  to  announce 
the  premiere  of  Paramount's  new  lerry  Lewis 
comedy,  "Geisha  Boy,"  even  used  broadcast- 
media  to  promote  a  sure-winner,  "South  Seas 
Adventure"  spectacle.  Charles  Schlaiffer  & 
Co.,  agency  for  United  Artists  Corp. -owned 
Plaza  and  Victoria  Theatres,  spent  all  UA 
appropriations  for  "Separate  Tables"  (open- 
ing this  week)  in  radio-tv,  did  the  same  for 
Columbia's  new  "Seventh  Voyage  of  Sinbad" 
which  bowed  Wednesday  at  the  Roxy.  Don- 
ahue &  Coe,  agency  for  the  Rank  Organiza- 
tion Ltd.'s  "A  Night  to  Remember"  which 
also  opened  last  week  but  on  a  two-a-day, 


reserved  seat  basis,  tried  a  novel  trick;  it 
scrapped  its  initial  announcements,  prevailed 
upon  the  Times  to  let  it  use  critic  Bosley 
Crowther's  rave  review  of  "Night"  in  lieu  of 
previously-written  copy.  It  worked;  the 
Criterion  was  playing  to  SRO  audiences. 
D&C  also  tossed  $30,000  into  promoting 
this  week's  opening  at  the  Capitol  of  Para- 
mount's new  Yul  Brynner-Charlton  Heston 
movie.  "The  Buccaneer,"  using  500  radio, 
150  tv  announcements. 

Even  New  York's  staid  Metropolitan 
Opera  Co.,  whose  only  exposure  to  radio  is 
limited  to  CBS  Radio's  Texaco-sponsored 
broadcasts  Saturday  afternoons,  paid  for  the 
privilege  of  telling  New  Yorkers  about  the 
week's  bill. 

Unsellable  Sold  •  So  hot  was  New  York's 
station  sellers'  market  that  some  outlets 
found  backers  for  programs  they  never  be- 
lieved could  be  sold  in  time.  Notable  among 
these:  WCBS-TV  which  had  planned  to 
carry,  sustaining,  the  co-op  CBS-TV-fed 
Holiday  Bowl  grid  game  between  unheralded 
Arizona  State  and  Northeast  Oklahoma  this 
past  weekend,  sold  50%  to  General  Cigar 
(White  Owl)  via  Young  &  Rubicam,  which 
also  took  out  spot  on  other  New  York  out- 
lets such  as  WABC-TV.  Some  national  spot 
advertisers,  who  only  a  few  weeks  ago  had 
"locked  up"  their  winter  schedules,  turned 
to  tv  at  the  expense  of  print.  Among  them: 
North  American-Philips  Co.  (Norelco  elec- 
tric shavers)  through  C.  J.  LaRoche. 

How  long  will  the  boomlet  last?  Just  as 
reports  of  station  revenue  were  hard  to  come 
by,  so  were  the  guesses  as  to  the  length  of  this 
sudden  prosperity.  Certainly,  if  the  strike 
should  run  past  New  Year's  and  into  the 
white  sales,  the  stations  may  expect  more 
money  to  come  their  way  by  default. 

But,  TvB's  Abrahams  warned  last  week, 
the  challenge  is  squarely  on  the  shoulders  of 
station  managers  to  sell  harder  than  before, 
strike  or  no  strike.  While  stores  can  "learn  a 
moral"  from  their  current  plight  by  in  the 
future  "not  placing  so  many  advertising 
eggs  in  one  basket,"  Mr.  Abrahams  said,  so 
can  stations.  "If  the  stores  would  just  spend 
15%  of  this  newspaper  money  in  tv  as  a 
regular  diet  .  .  .  thus  being  in  good  shape 
throughout  the  year  .  .  .  reaping  bonuses  dur- 
ing strike  situations,"  it's  up  to  the  sta- 
tions to  do  the  final  persuading.  They  should, 
he  said,  drive  home  the  importance  of  their 
being  around,  not  as  a  crutch  in  times  of 
need,  but  as  channels  of  unimpeded  com- 
munication. Added  an  official  of  Radio  Ad- 
vertising Bureau:  "Amen." 

EWRR  Makes  Changes 

Erwin  Wasey,  Ruthrauff  &  Ryan  Inc. 
shifted  market  and  media  research  depart- 
ments to  new  expanded  quarters  in  Los 
Angeles,  Dec.  17.  Some  14  members  of  re- 
search department  moved  to  offices  at 
5212  Wilshire  Blvd.,  according  to  Roger 
Johnson,  v.p.  in  charge  of  media  and  re- 
search. Agency  retains  its  same  head- 
quarters mailing  address  (5045  Wilshire 
Blvd.)  and  telephone  number  (Webster  1- 
1211).  Market  research  is  under  supervi- 
sion of  Robert  Davis  and  and  media  re- 
search under  Robert  Huss. 

December  22,  1958    •    Page  27 


Television  has  been  able  to  give  Sears, 
Roebuck  &  Co.'s  Allstate  Insurance  Com- 
panies a  distinct  plus  in  two  vital  areas  of 
its  sales  strategy.  One  is  the  ability  to  dem- 
onstrate with  visual  and  emotional  impact 
intangibles  such  as  the  firm's  reputation 
for  quick  settlement  of  claims  as  well  as 
the  peace  of  mind  which  the  policyholder 
enjoys  from  owning  Allstate  insurance. 
The  other  is  the  prestige  and  personal  con- 
fidence to  be  shared  between  the  Allstate 
agent  and  the  customer. 

The  vehicle  is  CBS-TV's  live  drama  series, 
Playhouse  90,  aired  each  Thursday  9:30-11 
p.m.  Allstate  shares  participating  sponsor- 
ship with  American  Gas  Assn.  and  Kim- 
berly-Clark. 

Robert  E.  Gorman,  Allstate  assistant  vice 
president  and  director  of  advertising,  notes 
that  the  prestige  of  such  a  series  and  the 
emergence  of  a  corporate  image  are  par- 
alleled by  substantial  gains  in  sales,  the 
number  of  policy-holders  and  total  assets. 
Written  premiums  reached  $313,168,000  by 
the  end  of  1957  and  sales  the  first  half 
of  1958  ran  20%  ahead  of  the  same 
period  the  previous  year.  To  the  degree 
that  any  single  advertising  medium  may  be 
singled  out  for  spurring  public  acceptance 
of  Allstate,  CBS-TV's  Playhouse  90  reaps 
a  considerable  share  of  the  credit.  The 
company's  satisfaction  with  the  dramatic 
series  is  best  reflected  in  its  renewal  for 
the  current  1958-59  season. 

Mr.  Gorman  relates,  "We  were  obvi- 
ously interested  in  getting  additional  impact 
from  our  advertising.  From  the  standpoint 
of  prestige  and  the  corporate  image,  we 
felt  we  could  use  television  to  tell  our 
story.    We  wanted  a  show  that  had  a  very 


PERSONAL  touch  of  agent-customer  con- 
fidence at  Allstate' s  1,140  sales  service 
centers  is  enhanced  by  the  prestige  and  im- 
pact of  CBS-TV  Playhouse  90  sponsorship. 


good  track  record — across  country — and 
good  coverage." 

Allstate's  previous  experience  with  broad- 
cast media  was  sporadic  and  limited.  In 
1956  it  bought  15-minute  pre-game  adja- 
cencies around  National  Collegiate  Athletic 
Assn.  football  on  NBC-TV,  and  earlier  it 
sponsored  a  sports  review  with  Bill  Stern 
and  Mel  Allen  on  ABC.  It  also  has  used 
Army-Navy  football  and  pre-  and  post-game 
World  Series  broadcasts  on  MBS. 

The  Playhouse  90  series  is  part  of  what 
Mr.  Gorman  calls  Allstate's  "main  line" 
national  advertising.  The  company's  re- 
gional offices  also  sponsor  syndicated  film 
properties  such  as  Highway  Patrol  and 
Harbor  Patrol  for  13  or  26  week  runs  in 
select  markets  plus  tv  spot  campaigns.  Six 
zone  advertising  managers  maintain  their 
own  regional  advertising  budgets  and  co- 
ordinate their  activities  with  the  national 
program.  This  gives  Allstate  "extra  flexi- 
bility to  localize  advertising."  For  example, 
Pacific  Coast  regional  offices  currently  are 
sponsoring  Edward  R.  Murrow's  news  re- 
port over  a  regional  network  of  CBS  Radio. 

Recommendations  on  advertising  by  rep- 
resentatives in  29  regional  offices  are  fun- 
neled  through  six  zone  offices  and  approved 
at  the  national  level.  Allstate  maintains  203 
district  service  offices,  1,140  sales  service 
locations  in  the  U.S.  and  Canada. 

Allstate  is  reluctant  to  reveal  its  national 
media  expenditures  or  its  investment  in 
Playhouse  90  (estimated  weekly  costs: 
$100,000),  but  trade  guesses  place  its  budget 
at  about  $5  million,  with  perhaps  $2.5  mil- 
lion in  the  network  series.  Allstate  also  uses 
national  magazines  and  supplements  as  well 
as  newspapers  on  a  local  basis  under  its 
zone-region  setup. 

Organized  in  1931  by  Sears,  Roebuck  & 
Co.  as  a  wholly-owned  subsidiary,  Allstate 
Insurance  Companies  offer  automobile  and 
truck,  homeowners,  fire,  liability  and  theft 
insurance.  With  the  formation  of  another 
subsidiary  (Allstate  Life  Insurance  Co.)  in 
March  1957,  it  moved  into  that  field,  re- 
cording its  initial  sales  in  Illinois  the  follow- 
ing September.  Now  it  is  operating  in  42 
states  and  the  District  of  Columbia.  Allstate 
entered  the  accident-sickness-hospitalization 
field  last  August  with  sales  now  in  Texas, 
Oklahoma,  Indiana  and  Kentucky.  It  hopes 
to  be  in  all  states  and  Canada  by  October 
1959. 

Today,  Allstate  is  perhaps  the  fastest- 
growing  insurance  enterprise  of  its  kind  in 
the  nation,  with  over  4.5  million  policies  in 
force.  It  had  assets  of  $423,894,000  and 
estimated  net  profit  (after  taxes)  of  $10,- 
235,000  as  of  Dec.  31,  1957.  Allstate  is  com- 
peting for  the  No.  1  spot  in  auto  insurance, 


...  is  "in  good  hands"  with 
television  as  sales  grow 

which  accounts  for  the  major  portion  of 
its  business. 

What  of  measurable  results  from  the  tv 
series?  Allstate  has  researched  its  tv  invest- 
ment thoroughly,  apart  from  mere  audience 
ratings.  It  has  found  enthusiastic  response 
from  its  agents  and  favorable  reaction  from 
policyholders.  Similar  studies  have  been 
conducted  by  Allstate's  agency,  Leo  Burnett 
Co.  From  policyholders  came  one  salient 
fact:  they  identified  Playhouse  90  with  All- 
state and  indicated  tv  was  instrumental  in 
their  buying  decision. 

Largely  responsible  for  creating  this 
image  is  Allstate's  approach  in  its  com- 
mercials— the  use  of  animation  (featuring 
a  "friendly  duck"  and  cartoon  character) 
and  a  straight  presentation  from  announcer 
Ed  Reimers  who  emphasizes  the  speed  with 
which  Allstate  settles  all  claims.  Each  pres- 
entation features  the  slogan:  "You're  in 
good  hands  with  Allstate." 

Says  Mr.  Gorman:  "Mr.  Reimers  is  a 
personal  reflection  of  our  agents."  And  the 
agents  swear  by  Playhouse  90.  They  feel  the 
program  is  effective  in  bringing  them  pros- 
pects, either  in  retail  stores  where  policies 
are  sold  right  over  the  counter,  or  in  their 
offices.  The  program  also  serves  to  keep 
present  policyholders  happy,  they  claim. 

"Use  of  animation  (the  duck)  seems  to  be 
a  cute  way  of  telling  the  story  in  a  light 
vein.  Insurance  can  be  a  deadly  subject  un- 
less handled  properly  on  television,"  Mr. 
Gorman  says.  An  example  of  telling  the 
story,  he  pointed  out,  was  the  Hurricane 
Audrey  tragedy  in  Louisiana  and  Ft. 
Pierce,  Fla.,  in  early  1958.  Allstate  moved 
"emergency  teams"  into  the  areas  and  helped 
its  agents  settle  claims  fast — 91%  of  them 
within  two  weeks — facts  all  duly  recounted 
in  one  of  the  Allstate  commercials. 

The  Burnett  agency  landed  the  Allstate 
account  (fire  and  casualty  lines)  in  early 
1957  and  last  August  inherited  the  new  life 
insurance  and  accident-sickness-hospitaliza- 
tion  business.  Account  supervisor  is  Dewitt 
L.  Jones.  "Television,"  he  says,  "gives  All- 
state the  opportunity  to  show  what  actually 
happens  to  a  policyholder  when  he  makes  his 
claim.  We  make  use  of  actual  testimonials 
around  which  we  weave  the  Allstate  story." 
The  important  thing  is  that  the  commer- 
cials show  how  the  company  settles  claims 
quickly  and  satisfies  policyholders."  Some 
commercials  are  videotaped  for  the  Play- 
house 90  series. 

At  Allstate  headquarters  in  Skokie,  111. 

M  Allstate  assist- 
ant vice  president 
and  advertising  di- 
rector is  Robert  E. 
Gorman.  He  joined 
firm  in  1954.  All- 
state companies  have 
13,700  employes, 
stem  from  Sears, 
Roebuck  &  Co.  ven- 
ture into  auto  insur- 
ance in  1931. 


Page  28    •    December  22,  1958 


Broadcasting 


(suburban  Chicago),  even  President  Judson 
B.  Branch  takes  personal  interest  in  the 
advertising  program.  On  his  desk  are  two 
plaques  reading,  "Are  you  here  with  a  solu- 
tion or  are  you  part  of  the  problem?"  and 
"There  is  no  limit  to  the  good  a  man  can 
do  if  he  doesn't  care  who  gets  the  credit." 
Mr.  Branch  agrees  Playhouse  90  and  tv 
appear  to  have  been  solutions  to  a  problem, 
with  everyone  involved  from  program  to 
agent  sharing  in  the  credit. 

Whan  Iowa  Study  Finds 
Indifference  to  Tv  Color 

There  isn't  likely  to  be  any  "great  boom" 
in  color  tv  set  sales  among  Iowa  families  in 
the  near  future.  But  Cornhusker  citizens 
value  out-of-home  listening  in  their  car 
radios. 

These  are  two  conclusions  drawn  in  the 
1958  Iowa  radio-tv  audience  survey  pre- 
pared by  Kansas  State  College  and  made 
public  by  Dr.  Forest  L.  Whan  during  closing 
sessions  of  the  National  Assn.  of  Tv  &  Radio 
Farm  Directors  convention  in  Chicago 
[Trade  Assns.,-  Dec.  8].  Dr.  Whan  heads 
up  KSC's  radio-tv  policy  committee.  The 
study  was  the  21st  of  a  series  on  listening 
and  viewing  patterns. 

The  survey  included  9,236  personal  inter- 
views in  that  many  different  Iowa  homes 
and  the  use  of  diaries  for  each  radio  and 
tv  set  in  1,415  homes  selected  at  random 
last  March-April. 

On  the  basis  of  comparing  1956  and  1958 
studies,  many  more  Iowans  have  seen  tv 
programs  on  color  sets  than  two  years  ago. 
A  survey  of  5,095  adults  in  a  Des  Moines 
television  area  study,  this  year  showed  that 
27.9%  had  seen  color  tv  shows. 

Adults  in  the  Des  Moines  tv  area  study 
were  asked:  "Does  your  family  expect  to 
buy  a  color  tv  set  within  the  next  12 
months?"  Among  the  4,619  respondents, 
only  1.4%  of  all  monochrome  tv  set  owners 
gave  an  affirmative  answer  (as  compared 
with  17.5%  of  some  7,794  respondents  m 
1956  who  indicated  they  would  "when 
available"). 

Dr.  Whan  describes  the  comparative 
1956-58  findings  as  "revealing,"  pointing  out 
that:  the  price  of  color  tv  sets  has  come 
down,  quite  a  bit  of  promotion  of  color 
tv  has  been  seen,  all  but  one  of  the  stations 
in  the  area  have  equipped  themselves  to 
transmit  color  programs,  and  the  number 
of  adult  Iowans  who  have  seen  programs  in 
color  has  nearly  doubled. 

Other  survey  findings: 

V  97.7%  of  all  Iowa  homes  and  98.3% 
of  all  farm  homes  in  the  state  (higher  than 
the  percentage  for  either  urban  or  village) 
have  one  or  more  radios;  57.4%  of  all  ra- 
dio homes  have  portable  radio  sets  and 
18.1%  battery-operated  units. 

a/  There's  been  a  continued  upsurge 
in  ownership  of  auto  radios,  with  68.6% 
of  all  families  in  the  state  (compared  with 
48.9%  in  1950)  and  74.6%  of  all  auto- 
owning  families  (as  against  58.1%  in  1950) 
reporting  ownership  of  radio-equipped  cars. 
(Some  automobile  families — 7.2% — even 
own  two  or  more  car  radios.) 

\/  Among  all  adults  interviewed  in  both 

Broadcasting 


radio  and  non-radio  homes,  there  were 
"favorite  radio  stations"  for  news  (89.1%), 
farm  news  (48.9%),  market  reports 
(44.5%),  and  sports  (48.2%). 

^/  Tv  has  expanded  tremendously  in 
Iowa  the  past  eight  years — 91%  of  all 
people  questioned  own  at  least  one  tv  set; 
5.1%  have  two  or  more;  0.4%  three  or 
more,  and  0.6%  own  color  units. 

The  survey  also  included  data  on  urban 
vs.  rural  use  of  tv  receivers;  composition  of 
the  available  farm,  radio  audience  by  week- 
days and  weekends  and  classified  as  to 
urban,  village  and  farm;  and  homes  tuned 
to  radio — urban  vs.  rural.  Similar  study  on 
the  Iowa  Radio  Audience  was  released  by 
Dr.  Whan  at  last  year's  NATRFD  conven- 
tion [Trade  Assns.,  Dec.  9,  1957]. 

Auto  Dealers  Ahead 
Of  Stores  on  Local  Tv 

A  new  chapter  in  Television  Bureau  of 
Advertising's  continuing  auto  tv  story:  auto- 
mobile dealers  top  all  retailers  in  the  use  of 
local  tv.  Coming  up  strong:  food  stores  and 
markets,  department  stores  and  clothing 
stores. 

An  indication  of  local  auto  dealer  strength 
in  television  was  given  in  TvB's  presentation 


SOUP  SPOT  •  Campbell  Soup  Co., 
Camden,  N.J.,  will  launch  campaign  in 
about  40  major  radio  markets  starting  in 
middle  of  January  and  running  through 
February  as  part  of  "Soup  'n  Crackers" 
theme  to  be  repeated  this  year.  Spot  adds 
to  schedules  on  CBS  Radio  and  messages  in 
all  three  network  tv  shows  Campbell  spon- 
sors (Lassie,  Donna  Reed  Show  and  Peter 
hind  Hayes  Show).  Idea  for  promotion:  re- 
tailers tie  in  any  brand  of  crackers  they  wish 
with  Campbell  soups  (particularly  tomato 
and  chicken  noodle  varieties).  BBDO,  N.Y., 
is  Campbell's  agency. 

BUTTRESSING  GODFREY  •  Series  of  ra- 
dio-tv spots  is  being  scheduled  for  mid- 
January  through  mid-March  by  Sealy  fran- 
chised  plants  and  dealers  to  complement 
mattress  company's  quarter-hour  segments 
on  Arthur  Godfrey's  CBS  Radio  show,  start- 
ing Jan.  6.  Schedule  represents  combination 
of  timebuys  by  dealers,  plants  and  parent 
Sealy  Inc.  in  several  markets.  J.  Walter 
Thompson  Co.,  Sealy  agency,  has  prepared 
animated  films  and  radio  spots  for  local 
station  use,  but  is  not  actually  placing  time. 

TWO-WEEK  TALLY  •  New  and  renewed 
business  of  $1.7  million  gross  signed  in  first 
two  weeks  of  December  was  reported  last 
week  by  ABC  Radio.  Fifty-two-week  adver- 
tisers include  Colgate-Palmolive  Co.,  New 
York,  through  John  W.  Shaw  Adv.,  Chica- 
go, for  News  Around  the  World  (Mon.-Fri., 
8-8:15  a.m.);  R.  J.  Reynolds  Tobacco  Co., 
Winston-Salem,  N.C.,  through  William  Esty 
Co.,  and  Glenbrooke  Labs  Div.,  Sterling 
Drug  Inc.,  through  Brown  &  Butcher,  all 
N.Y.,  for  various  weekend  news  broadcasts 
and  for  Sunshine  Boys  (Mon.-Fri.,  12:15- 
12:20  p.m.)  respectively. 


before  advertiser  and  agency  executives  in 
Detroit  early  this  month  when  TvB  reported 
83%  of  tv  stations  carried  local  new  car  deal- 
er advertising  [Advertisers  &  Agencies, 
Dec.  8]. 

Said  TvB  last  week:  automobile  dealers 
held  a  dominant  lead  in  the  third  quarter 
of  this  year  as  they  did  in  that  period  a  year 
ago;  food  stores  and  markets'  use  of  local 
tv  increased  (in  numbers)  by  21%;  depart- 
ment stores  jumped  from  fifth  to  third 
(79%  increase)  and  clothing  stores  went  up 
from  sixth  to  fourth  with  a  68%  rise. 

The  TvB  report  is  based  on  data  of  broad- 
cast advertisers  reports  which  tabulated  the 
number  of  stores  and  dealers  using  local  tv 
in  11  identical  markets  monitored  in  the 
third  quarter  of  1957  and  1958.  Markets 
covered  in  TvB's  analysis:  Atlanta,  Balti- 
more, Chicago,  Detroit,  Los  Angeles,  Mil- 
waukee, Minneapolis,  New  York,  Philadel- 
phia, Pittsburgh,  and  Washington,  D.C. 

Here  are  the  retailers  which  placed  in 
the  top  five  ranking  in  the  third  quarter  of 
this  year:  autos,  123  in  1957,  the  same  in 
1958;  foods,  68  in  1957,  82  in  1958;  de- 
partment stores,  29  in  1957,  52  in  1958; 
clothing,  28  in  1957,  47  in  1958;  furniture, 
34  in  1957,  36  in  1958. 


GIANTS    HALVED,    QUARTERED  • 

American  Tobacco  Co.  (Dual  Filter  Tarey- 
ton  cigarettes)  will  sponsor  one  quarter  of 
San  Francisco  Giants'  games  next  year  over 
KSFO  San  Francisco  and  Golden  West 
network.  Falstaff  Brewing  Corp.  and  J.  A. 
Folger  &  Co.  (coffee)  have  renewed  spon- 
sorship of  one  half  and  one  quarter  of 
games,  respectively.  KSFO  will  carry  all 
home  and  away  Giants'  games  plus  indeter- 
minate number  of  exhibition  contests.  Agen- 
cies: American  Tobacco,  Lawrence  C.  Gum- 
binner;  Falstaff,  Dancer-Fitzgerald-Sample; 
Folger,  Harris  Harland  &  Wood. 

SPORTING  CIGARETTES  •  Liggett  & 
Myers  Tobbacco  Co.  (L&M  cigarettes)  and 
Mercury  Div.  of  Ford  Motor  Co.  will  co- 
sponsor  NBC-TV's  Pro  Bowl  football  game 
telecast  on  Jan.  1 1  from  Los  Angeles 
Coliseum. 

L&M  with  Carling  Brewing  Co.  also  has 
signed  for  sponsorship  of  Aug.  14  Profes- 
sional Champions  vs.  College  Allstars  foot- 
ball game  on  ABC-TV.  Agencies:  Dancer- 
Fitzgerald-Sample  for  L&M;  Kenyon  &  Eck- 
hardt  for  Mercury;  Lang,  Fisher  & 
Stashower  Inc.  for  Carling. 

OLDS  FOR  BING'S  TOURNEY  •  Olds- 
mobile  Div.  of  General  Motors  Corp., 
through  D.  P.  Brother  &  Co.,  Detroit,  will 
sponsor  ABC-TV's  coverage  of  18th  annual 
Bing  Crosby  Golf  Tournament,  finals  Jan. 
18  (5:30-7  p.m.). 

PAIR  BRANDED  •  Liggett  &  Myers 
Tobacco  Co.,  N.Y.,  through  McCann-Erick- 
son  there,  will  sponsor  The  D.  A.'s  Man 
series  on  NBC-TV  (Sat.  10:30-11  p.m.), 
starting  Jan.  3  on  behalf  of  Chesterfield 
cigarettes  and  Black  Saddle  series  on  NBC- 
TV  (Sat.  9-9:30  p.m.),  starting  Jan.  10  for 

December  22,  1958    •    Page  29 


BUSINESS  BRIEFLY  WHOS  BUY,NG  WHAT-  WHERE 


ADVERTISERS  &  AGENCIES  CONTINUED 


Oasis  filter  cigarettes. 

TOBACCO  TIME  •  P.  Lorillard  Co.  on 
Feb.  1 5  starts  sponsoring  Richard  Diamond, 
Private  Detective,  on  CBS-TV  at  10-10:30 
p.m.  Sundays  (succeeding  Keep  Talking), 
through  Lennen  &  Newell,  N.Y.  Series  is 
produced  by  David  Heilweil  for  Four  Star 
Films.  Second  Four  Star  program  has  been 
bought  by  second  cigarette  company,  Lig- 
gett &  Myers  Tobacco  Co.  through  McCann- 


Tv  is  climbing  in  stature  at  Sullivan, 
Stauffer,  Colwell  &  Bayles.  Next  month, 
workmen  will  begin  construction  of  a  fully- 
equipped  tv  studio  at  a  cost  of  $100,000  on 
the  11th  floor  in  a  new  gold-tinted  alumi- 
num skyscraper  at  575  Lexington  Ave.  in 
New  York.  The  installation  at  SSC&B  head- 
quarters is  slated  for  completion  next  spring. 

SSC&B's  facility  will  be  used  primarily 
for  the  testing  and  preparation  of  commer- 
cials, live  and  film,  which  later  will  be  pro- 
duced at  an  outside  studio. 

As  depicted  in  the  artist's  cut-away  con- 
ception, the  studio  will  be  self-contained  to 
include  equipment  and  a  test  kitchen. 

The  plan  (left  to  right)  contains  the  con- 
trol room  (full  sound  equipment,  monitor 
and  master  control  panel  for  closed  circuit 
feeds  to  all  SSC&B  conference  rooms).  Ad- 
jacent is  the  studio  itself  (a  Kay  Lab  live  tv 
camera  and  a  16  mm.  single  system  auricon 
film  camera). 

The  experimental  kitchen  can  be  used  as 
a  unit  independent  or  as  part  of  the  studio. 
Next  to  the  kitchen  and  in  the  base  of  the 
"L"  design,  the  plan  calls  for  two  dressing 
rooms,  storage  space  for  props  and  an  office 
foyer.  Measurements  roughly  are  48  ft.  long 
and  21  ft.  wide,  with  an  additional  12x12 
ft.  "L". 

Two  professional  technicians  will  be  as- 
signed to  the  studio  to  operate  it  fulltime. 
Others  will  be  agency  staffers.  The  operation 
will  be  under  the  general  supervision  of 


Erickson.  Program,  Black  Saddle,  starts  on 
NBC-TV  probably  in  mid-January  although 
no  definite  time  period  has  been  set.  William 
Morris  Agency  is  sales  representative  for  all 
Four  Star  tv  packages. 

MENNEN  TO  CIMARRON  •  Mennen  Co. 
will  sponsor  13  episodes  of  Cimarron  City 
on  every-other-week  basis  over  NBC-TV, 
Sat.  9:30-10:30  p.m.,  for  Mennen's  prod- 
ucts for  men.  McCann-Erickson,  N.Y.,  is 
agency. 


Thomas  F.  Vietor  Jr.,  vice  president  and 
supervisor  of  radio-tv  production  at  the 

agency. 

Responsible  for  the  installation  are  Mi- 
chael Saphier  Assoc.,  New  York,  architects, 
and  Visual  Electronics  Corp.,  New  York. 
SSC&B  moved  into  its  new  quarters  earlier 
this  year  and  recently  announced  plans  for 
the  studio  [Advertisers  &  Agencies,  Nov. 
10], 

Neither  color  nor  videotape  is  planned  for 
the  facility  though  the  equipment  can  be 
modified  easily  for  color  and  tape  can  be 
installed — "the  basic  structure  can  be  adapt- 
ed to  anything,"  the  agency  says.  Tape  is  out 
for  the  present  because  SSC&B  production 
people  want  to  wait  until  the  "rules"  (costs 
of  facilities  and  technicians,  etc.)  are  laid 
down.  Other  tape  drawbacks:  animation  is 
not  possible  (and  SSC&B  has  need  for  it  in 
its  commercials)  and  troubles  in  "super" 
techniques  (moving  superimposition  is  not 
possible). 

What  SSC&B  expects  from  the  studio: 
savings  in  time  and  money  and  a  better 
job  for  the  tv  client.  With  the  operation, 
the  agency  will  be  able  to  get  the  faults 
out  of  commercials  before  they  are  parceled 
to  the  "outside,"  to  audition  talent  and  to  ex- 
periment with  new  production  techniques. 

Since  many  of  SSC&B's  clients  are  food 
advertisers,  the  test  kitchen  will  permit  the 
agency's  production  staff  to  study  before 
the  camera  the  appearance  of  foods  in 
various  phases  of  preparation. 


YEARENDERS  •  Kellogg  Co.,  Battle 
Creek,  Mich.,  through  Leo  Burnett  Co., 
Chicago,  and  Lever  Bros.  Co.,  New  York, 
through  J.  Walter  Thompson  Co.,  New 
York,  have  signed  to  sponsor  Years  of 
Crisis:  1949-1959,  CBS  News'  10th  annual 
yearend  analysis,  over  CBS-TV  on  Sunday 
(Dec.  28)  from  10-11  p.m.  Another  special 
CBS-TV  public  affairs  program,  Where  We 
Stand  II,  analysis  of  relative  strengths  of 
U.S.  and  Soviet  Union,  will  be  sponsored  by 
American  Safety  Razor  Co.,  N.  Y.,  through 
Kenyon  &  Eckhardt  there,  on  Jan.  4  (4-5 
p.m.). 

INSTANT  COLD  SPOT  •  Sugar  Hollow 
Ltd.,  N.Y.,  testing  radio  locally  for  new 
instant  dissolving  cold  water  laundering 
agent,  CKC.  Tv  spots  to  start  in  January 
with  expansion  to  other  markets  planned. 
Jamian  Adv.,  N.Y.,  is  agency. 

BAKERY  UNDECIDED  •  Continental 
Baking  Co.  (Wonder,  Profile  breads,  Host- 
ess cakes),  N.Y.,  has  made  no  firm  decision 
to  renew  its  52-week  radio  schedules  in 
over  100  markets,  but  must  do  so  before 
Dec.  28,  when  new  contract  is  due  to  start. 
Ted  Bates  &  Co.,  Continental's  agency,  has 
already  renewed  small  number  of  Negro 
market  stations. 

SUNBEAM  OVER  TWIN  CITIES  •  Sun- 
beam Corp.  is  conducting  six-week  mer- 
chandising campaign  for  its  electric  appli- 
ance line  in  Minneapolis,  with  NTA's 
George  Jessel  Show  telecasts  on  KMSP 
(TV)  there  as  chief  advertising  vehicle.  If 
successful,  plan  may  be  extended  to  other 
markets  throughout  country.  Perrin-Paus 
Co.,  Chicago,  is  Sunbeam  agency. 

FAT  WAX  ORDER  •  Continental  Wax 
Corp.,  Mt.  Vernon,  N.  Y.,  has  launched  21- 
day  drive  in  its  40  radio-tv  markets,  bolster- 
ing spot  schedules  to  tell  housewives  to 
"wax  now  for  the  holidays."  Product  is 
Six  Month  floor  wax.  Agency:  Product 
Services,  N.  Y. 

RADIO  FOR  WHITE  SALE  •  Cannon 
Mills,  Kannapolis,  N.C.,  understood  to  be 
launching  spot  radio  campaign  next  month 
in  undetermined  number  of  markets 
throughout  country  to  promote  "January 
White  Sales"  of  towels,  bedspreads,  sheets 
and  other  products.  Agency:  N.W.  Ayer  & 
Son,  Philadelphia. 

AGENCY  APPOINTMENTS 

Thermo-Fax  Sales,  Oakland,  Calif.,  appoints 
Erwin  Wasey,  Ruthrauff  &  Ryan,  S.F. 

College  Inn  Food  Products  Corp.  (tomato 
cocktail,  chicken  and  soup  products),  Chi- 
cago, appoints  Cunningham  &  Walsh,  that 
city,  to  handle  its  estimated  $200,000  ac- 
count. 

Rice  Industry  (trade  association),  Houston, 
appoints  J.  Walter  Thompson,  Chicago,  to 
handle  its  advertising  and  public  relations. 

Joseph  Schlitz  Brewing  Co.,  Milwaukee,  ap- 
points Grant  Adv.  Inc.,  Chicago,  to  handle 
its  Old  Milwaukee  beer. 


Page  30    •    December  22,  1958 


Broadcasting 


working 


partners 


productive  representation  .  .  . 


In  no  field  of  sales  is  maturity,  experience  and  a 
background  of  performance  more  essential  than  in  radio 

and  TV  station  representation.  And  it  was  the  need 
for  a  representative  organization  made  up  of  men  who 
possess  these  special  qualifications  that  led  to  the 
formation  of  H-R  by  a  group  of  mature  and  experienced 

working  partners.  Our  steady  growth  over  the  years 
confirms  our  belief  that  many  discriminating  stations 
prefer  this  distinctive  type  of  representative 
service  when  it  is  made  available  to  them. 


©  o° 


Q  o> 

FRANK  HEADLEY,  President 
DWIGHT  REED,  Vice-President 
FRANK  PELLEGRINI,  Vice-President 


We  always  send  a  man  to  do  a  man's  job" 


RADIO 


mtvisioN 


NEW  YORK 

CHICAGO 

HOLLYWOOD 


SAN  FRANCISCO 

DALLAS 

DETROIT 


ATLANTA 
HOUSTON 
NEW  ORLEANS 


c 


Broadcasting 


December  22,  1958    •    Page  31 


JJ 


\ 


ABC-TV  is  now  the  No.1  network... 


FOUR  nights  off  the  week- 


Sundoyjuesdayjhureday  and  Friday'    And  ABC  has  4  shows  in  the  top  ten 


(the  other  networks  have  3  apiece) 


Now  the  question  is ... 


*  Another  network  led  on  two  nights,  Monday  and  Saturday ; 
the  third  led  only  on  Wednesday. 

Source :  National  Nielsen  II  November  Report  1958,  Aver- 
age Audience  per  minute  — 

f Sunday  through  Saturday,  7:30-10:30  P.M.,  NYT,  all  spon- 
sored evening  programs. 


what  doyou  do  for  an  encore?     ABC  TELEVISION 


FILM 


MCA  ENVELOPS  I 

Twenty  years  ago,  as  Music  Corp.  of 
America  began  moving  into  film  talent  rep- 
resentation, much  of  its  future  security 
rested  on  the  whims  of  shrewd  and  brilliant 
Nate  J.  Blumberg,  then  president,  now  at 
64,  board  chairman  of  Universal  Pictures 
Co. 

Last  week,  with  MCA's  coffers  bursting  at 
the  seams  with  tv  revenue,  the  world's  big- 
gest talent  agent  put  the  shoe  on  the  other 
foot.  It  "took  over"  Universal's  physical 
plant,  moving  onto  sprawling,  370-acre 
Universal  City,  took  over  the  entire  lot,  150 
buildings,  16  soundstages.  Price:  $11,250,- 
000. 

Presiding  over  this  "moment  of  truth" 
in  Hollywood  last  Wednesday  was  fortyish 
Lew  Wasserman,  president  of  MCA  Ltd. 
and  its  20-odd  subsidiaries,  and  55-year-old 
Milton  R.  Rackmil,  president  and  co- 
founder  of  Decca  Records  Inc.,  which  in 
1952  took  over  control  of  Universal  by 
purchasing  82.4%  of  the  stock  (763.785 
common  shares).  Mr.  Rackmil  also  is  presi- 
dent of  Universal  Pictures  Co.,  which  ac- 
counts for  39%  of  Decca's  net  income. 

Its  Own  Home  •  With  acquisition  of 
the  California  property,  MCA-TV  Revue 
Productions,  tv  subsidiary,  will  terminate  its 
lease  of  the  Republic  Pictures  lot  (half  the 
size  of  Universal  Citv),  will  move  its  entire 
operations  and  payroll  to  Universal's  plant, 
probably  will  hire  all  Universal  studio  em- 
ployes. The  move  in  no  way  rings  down  the 
curtain  on  Universal-International  studios 
(as  Universal  Picture  Corp.'s  operations  are 
known) . 

Mr.  Rackmil  reassured  employes  last  week 
that  the  studio  will  continue  operations, 
albeit  on  reduced  scale,  and  to  prove  his 
point,  leased  back  from  MCA  on  long-term 
basis  sufficient  space  and  property  to  insure 
long-term  production. 

Once  grinding  out  as  many  as  38  major 
films  a  year.  Universal  by  1 957  had  reduced 
theatrical  film  production  to  27,  currently 
has  eight  films  rolling,  most  of  them  on  a 
participation,  or  independent  producer,  ar- 
rangement. But  while  theatrical  film  produc- 
tion has  lapsed  (the  studio  ceased  film  pro- 
duction between  February  and  July  this 
year),  its  tv  commercial  production  busi- 
ness [Film,  Jan.  13]  has  boomed,  now  ac- 
counts for  an  excess  of  $3  million.  The 
studio  also  rents  out  production  facilities  to 
such  tv  independents  as  Pegasus  (Steve  Can- 
yon) and  Spartan  (Peter  Gunn);  both  firms 
now  will  pay  rent  to  MCA. 

Power  Rank  •  MCA  has  been  described 
after  networks  as  the  fourth  most  powerful 
force  in  television  today.  Not  a  night 
passes  that  not  one  or  more  of  MCA's 
tv  packages — live,  filmed  network  or  syn- 
dicated— appears  on  the  home  screen.  With 
an  annual  production  budget  in  excess  of 
$25  million,  Revue  turns  out  such  staple 
network  items  as  Dragnet,  Alfred  Hitchcock 
Presents,  Ozzie  &  Harriet,  The  Millionaire, 
G.E  Theatre,  such  syndicated  fare  as  Mickey 
Spillane,  Dr.  Hudson's  Secret  Journal,  etc. 
MCA  Ltd.  and  subsidiaries  represent  some 
of  the  biggest  star  names  in  tv  today  [Lead 
Story,  Oct.  21,  1957],  exercise  such  firm 

Page  34    •    December  22,  1958 


JNIVERSAL  LOT 

control  over  much  of  the  nation's  air  that 
its  activities  are  currently  under  scrutiny  of 
Justice  Dept.'s  anti-trust  division.  A  pri- 
vately-held corporation,  MCA's  assets,  earn- 
ings and  general  position  in  the  entertain- 
ment industry  are  hidden  behind  a  veil  of 
utmost  secrecy.  Not  so  Decca  and  Universal. 

During  the  first  six  months  of  this  year, 
Decca  racked  up  $10.9  million  in  sales,  and 
while  its  1957  sales  rose  18%  (from  $26.8 
million  in  1956  to  $31.8  million)  the  drop 
in  equity  of  undistributed  Universal  profits 
accounted  for  a  13%  fall  in  the  final  net. 
Universal's  1957  film  rental  and  sale  in- 
come was  $72.4  million,  down  from  $77.6 
million  for  1956.  Decca  felt  the  pinch  of 
recession  this  year;  its  volume  in  phono- 
graph records  and  players  for  the  six  months 
ending  June  30  dropped  13%,  and  net  in- 
come dipped  further  still. 

Fixing  Financial  Leaks  •  Mr.  Rackmil  and 
associates  have  been  trying  to  plug  the  hole; 
they  have  curtailed  production  of  "B"  films 
— Universal's  staple  item  for  many  years — 
and  now  are  restricting  production  to  high- 
budget  films  they  believe  will  account  for  an 
upturn  in  box  office  receipts.  While  standing 
to  gain  some  $20  million  ($2  million  the 
first  year,  $3  million  per  year  thereafter) 
over  a  seven  year  period  from  having  as- 
signed distribution  rights  to  some  600  pre- 
1948  films  to  Columbia's  Screen  Gems  Inc. 
subsidiary  on  July  1,  1957,  Standard  & 
Poor's  Corp.  reports  indicate  "appreciable 
tv  income  may  remain  obscured  by  losses 
on  theatre  releases  in  coming  months."  For 
fiscal  year  ended  Nov.  2.  1957.  Universal 
included  $692,000  as  tv  income. 

Speculation  as  to  what  Universal  intends 
to  do  with  its  windfall  of  $11.25  million 
continued  last  week,  as  Mr.  Rackmil  again 
denied  reports  that  the  money  would  be  used 
to  pay  off  a  $10  million  loan  effected  in 
March  1957  through  issuance  of  AVi  % 
notes  due  between  1959-63.  (This  $10  mil- 
lion was  used  partially  to  retire  $6.5  million 
in  notes  issued  under  a  1955  credit  agree- 
ment, also  to  bolster  working  capital.) 

Discount  Any  Merger  Possibility  •  Mr. 

Rackmil  also  dismissed  the  rumors  that 
Universal  and  Decca  would  merge  or  that 
Universal  would  get  out  of  the  film  busi- 
ness. Quite  the  contrary,  he  said,  "We 
are  in  business  to  stay."  Once  synonymous 
with  horror  films  and  Abbott  &  Costello 
comedies,  Universal  now  will  boast  of  multi- 
million  dollar  productions  such  as  Kirk 
Douglas-Bryna  Productions'  "Spartacus",  a 
$5  million  epic  starring  also  Sir  Laurence 
Olivier  and  Peter  Ustinov.  Other  stellar 
names  "working"  the  Universal-MCA  lot: 
Cary  Grant,  Kirk  Douglas. 

Universal's  tv  commercial  operations  will 
continue  without  let-up,  a  spokesman  added, 
and  there  also  was  speculation  last  week 
that  MCA's  presence  in  Universal  City 
might  see  a  further  upswing  in  that  depart- 
ment, with  MCA's  clients  assigning  more 
commercial  work  to  Universal,  facilitating 
production  being  done  by  Revue  on  adjacent 
sound  stages. 

MCA  was  totally  mute  as  regards  its 
plans;  an  official  of  the  talent  agency  said 


MCA  was  making  "no  comment  or  state- 
ment whatsoever  ...  we  are  merely  be- 
coming landlords  .  .  .  there  is  no  other 
significance  to  this  story." 

However,  one  fact  is  significant.  MCA's 
purchase  marks  another  milestone  in  the 
downhill  road  of  Hollywood  bigness;  with 
Desi  and  Lucille  Arnaz  having  taken  over 
the  once-proud  RKO  lot,  with  the  Hal 
Roach  studios  in  Culver  City  now  booming 
with  tv  prosperity,  with  MGM  and  20th 
Century  Fox  embarking  on  ambitious  tv 
production  schedules  (Film,  Dec.  15),  the 
era  of  the  big  studio  as  theatrical  entity 
seems  rapidly  drawing  to  a  close.  Said  a 
veteran  Hollywood  producer  (now  working 
the  tv  end  of  his  studio's  operations):  "The 
screw  was  given  another  turn.  .  .  ." 

TPA  Founder  Gordon 
Launches  Galaxy  Firm 

A  new  company,  Galaxy  Attractions 
Inc.,  was  orbited  last  week  by  Television 
Programs  of  America  founder  Milton  A. 
Gordon.  Emphasis  will  be  on  tv  properties, 
although  the  company  also  will  finance 
independent  productions  for  both  television 
and  theatrical  play. 

Mr.  Gordon,  who  sold  TPA  to  In- 
dependent Television  Corp.  for  $11,365,000 
last  September,  already  has  a  nucleus  opera- 
tion; its  offices  are  temporarily  set  up  in 
New  York's  Sheraton  East  Hotel  but  will 
move  to  the  New  Seagram  House  on  Park 
Ave.  on  Jan.  2,  and  its  executive  vice  presi- 
dent will  be  Manny  Reiner,  who  leaves  ITC 
as  vice  president  in  charge  of  foreign  opera- 
tions at  the  yearend. 


MR.  GORDON  MR.  REINER 


In  the  new  company,  Mr.  Gordon  is 
principal  owner  and  president;  Mr.  Reiner, 
who  also  will  be  a  director  and  a  substantial 
stockholder,  is  a  former  TPA  executive 
under  whose  wing  foreign  sales  blossomed 
(other  past  connections  include  foreign 
operation  for  Hollywood  moguls  Samuel 
Goldwyn  and  David  O.  Selznick,  preceded 
by  four  years  as  general  sales  manager  of 
Louis  G.  Cowan  Inc.). 

Mr.  Gordon  at  TPA  was  teamed  with 
Michael  A.  Sillerman  (now  with  Gross- 
Krasne-Sillerman  Inc.  [Film,  Oct.  20]). 
Mr.  Gordon  (the  quiet  one)  was  presi- 
dent and  Mr.  Sillerman  (the  lively  one) 
was  executive  vice  president.  In  only  a  few 
years  TPA's  growth  as  a  tv  film  entity 
showed  remarkable  gains.  TPA  was  formed 
in  1953.  Before  TPA,  Mr.  Gordon  already 
had  nearly  20  years  in  the  business  com- 
munity and  a  reputation  as  a  "financial  fire- 
man"; his  most  notable  achievement  perhaps 

Broadcasting 


BIG 

things  are  happening  in 

TWIN  CITIES 

TELEVISION 
mostly  on 

WTCN-TV 


Your  Katz  man  has  new  (December  1-7)  and  exciting  (to 
25.2)  Trendex  and  ARB  coincidental  ratings  for  "MOVIE 
SPECTACULAR"- the  WTCN-TV  late  show. 

He  is  anxious  for  you  to  see  them  —  call  him  today. 


CHANNEL  WTCN-TV 


ABC  TELEVISION   FOR  MINNEAPOLIS,  ST.  PAUL 


Broadcasting 


December  22,  1958    •    Page  35 


nPOSTATHS 

JUNO 

PROTECTOR 
OF  WIVES 


JUNO  (Gr—  Hera),  the  wife  of 
Jupiter,  was  assigned  by  the  Greeks 
the  chore  of  looking  after  married 
women.  Frankly,  we  don't  see  how  she 
had  much  time  to  give  to  the  job,  busy 
as  she  was  checking  out  her  suspicions 
about  Jupiter  and  his  various  amours. 
No  matter — whenever  a  Greek  help- 
meet found  things  a  bit  sticky  around 
the  old  homestead,  she  turned  to  Juno 
with  an  appeal  for  help.  Evidently 
Juno's  concern  for  wives  paid  off,  as 
she  was  much  venerated. 

But  Juno  can't  hold  a  candle  to 
the  concern  we  at  WCKY  feel  for 
housewives —  Cincinnati  housewives, 
that  is.  We  spend  our  days  entertain- 
ing them  with  good  music,  giving  them 
the  latest  news  and  special  features, 
because  we  know  that  housewives  con- 
trol the  family  purse,  and  spend  the 
major  portion  of  family  money.  As  a 
result,  WCKY  has  a  large  audience  of 
housewives.  The  June- July  '58  Nielsen 
showed  that  73%  of  our  audience  is 
composed  of  housewives,  who  lend  an 
attentive  ear  to  sponsors'  messages, 
and  that's  why  smart  sponsors  such  as 
Kroger  and  Albers  (the  two  largest 
food  chains  here)  buy  WCKY. 

 And  if  you  want  to  sell 

Cincinnati  housewives  your  product, 
don't  call  Juno — call  Tom  Welstead  at 
WCKY's  New  York  office,  or  AM 
Radio  Sales  in  Chicago  and  the  West 
Coast,  who'll  show  you  that  WCKY  is 
your  best  buy  to  reach  Cincinnati 
housewives. 


WCKY 


50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


FILM 


CONTINUED 


in  quelling  the  "fire"  at  United  Artists  in 
the  late  1940's  (he  refinanced  UA  as  execu- 
tive vice  president  of  Walter  E.  Heller  & 
Co.,  Chicago  investment  company),  and 
effected  the  split  hemisphere  financing  of 
UA's  "African  Queen"  motion  picture,  rais- 
ing part  of  the  necessary  funds  in  this 
country  and  the  remainder  in  England). 

Some  of  the  money  received  from  the 
sale  of  TPA  was  shared  by  executive  and 
creative  people  in  the  company  but  Mr. 
Gordon  reportedly  received  the  lion's  share, 
realizing  as  much  as  $7.5  million  after  taxes. 

Features  of  the  new  company:  a  broad 
base  of  operations  in  tv  and  theatrical  film, 
and  an  opportunity  for  stars,  producers  and 
writers  to  share  in  profits. 

Major  activities  of  the  firm  will  include 
production  of  new  tv  film  programs  for 
network  sponsorship,  live  network  tv  pro- 
grams, feature  films,  and  financing  of  in- 


dependent producers  for  network  tv  filmj 
series  and  feature  film,  and  of  independent 
products  owned  by  top  stars  or  writers 
(also  for  both  television  and  theatrical  ex-! 
hibition) . 

Galaxy  said  it  will  depart  from  the  usual 
financing  film  procedure  of  partners  in  each 
property  sharing  only  in  the  profits  of  that 
property  by  offering  profit-sharing  to  stars, 
producers  and  writers.  Galaxy  plans  pro- 
duction arrangements  with  top  producers  in 
this  country  and  abroad,  permitting  them 
to  head  up  their  own  production  groups  in 
association  with  Galaxy.  Already  underway: 
Leon  Fromkess,  former  TPA  executive  pro- 
ducer, is  setting  up  his  own  unit  under  the 
Galaxy  aegis  and  is  working  on  properties 
which  he  later  will  submit.  Messrs.  Gordon 
and  Reiner  next  month  will  set  up  a  series 
of  meetings  in  Hollywood  with  producers, 
directors,  writers  and  actors. 


LAST  FRONTIER  FOR  LOW  BUDGET 


Videotape  offers  television  its  last  fore- 
seeable chance  to  reduce  costs  with  a 
new  technique  not  yet  straitjacketed  by 
industry  precedent  and  union  regula- 
tions. This  is  the  opportunity  seen  by 
Jonathan  Yost,  who  used  tape  to  produce 
the  pilot  program  of  his  new  tv  series. 
Atomic  Submarine,  which  he  is  now 
showing  to  prospective  sponsors,  agencies 
and  syndicators. 

"If  program  costs  go  any  higher,"  Mr. 
Yost  said  last  week,  "no  advertiser  or 
producer  will  be  willing  to  experiment 
with  anything  new  or  different.  The  risk 
would  be  too  great,  the  cost  too  much." 

In  his  own  case,  Mr.  Yost  reported 
that  the  Atomic  Submarine  pilot  was 
taped  in  one  eight-hour  session  at  a  cost 
of  just  over  $16,000,  "with  no  chiseling, 
everyone  paid  full  scale  and  KTTV  (TV) 
Los  Angeles  paid  regular  rental  for  its 
taping  facilities."  To  have  made  the 
pilot  on  film  would  have  taken  at  least 
three  times  as  long  and  cost  twice  as 
much,  he  said,  expressing  the  belief  that 
future  installments  of  the  serial  can  be 
turned  out  in  five  hours,  now  that  he's 
had  the  experience  of  taping  the  first 
one. 

Mr.  Yost  does  not  agree  with  the 
producers  who  say  that  tape  will  be 
great  for  tv  program  syndication  when 
it  comes,  but  that  its  day  is  still  some- 
where in  the  future.  With  VTR  equip- 
ment installed  at  tv  stations  in  more  than 
40  markets  now  and  two  or  three  new 
installations  being  made  a  week,  syndi- 
cation by  videotape  is  already  practicable, 
he  stated. 

The  Atomic  Submarine  series  is  aimed 
primarily  at  juvenile  viewers,  "but  with 
enough  science-adventure  in  it  to  keep 
a  lot  of  adults  looking  too,"  Mr.  Yost 
commented.  He  has  followed  the  radio 
technique  he  learned  years  ago  of  putting 
a  cliff-hanger  at  the  end  of  each  quarter- 
hour  and  plotting  the  story  so  that  the 
tapes  may  be  used  as  a  five-day  quarter- 
hour  strip,  or  as  a  half -hour  program 
broadcast  two  or  three  times  a  week  or 


as  a  full  hour  on  Saturday  mornings.  As 
an  agencyman  (his  regular  employment 
is  as  a  producer  for  Ted  Bates  &  Co.  in 
Hollywood;  his  own  program  is  an  after- 
hours  project),  Mr.  Yost  has  taken  pains 
to  include  plenty  of  merchandising  tie-ins. 

Live  program  production  techniques 
were  used  as  far  as  possible  in  taping  the 
program,  Mr. 
Yost  reported. 
Narration,  back- 
ground and  bridge 
music  and  other 
such  sound  ma- 
terial was  pre-re- 
corded and  fed 
by  a  sound  engi- 
neer on  cue,  while 
the  live  taping  was 
in  progress.  The 
main  part  of  the 
program     was  MR-  YOST 

taped  in  sequence  from  beginning  to  end, 
pausing  momentarily  where  a  sequence 
occurring  elsewhere  came  Up  in  the  show. 
These  scenes  were  taped  separately  later, 
being  assembled  and/  spliced  into  the 
proper  sequence  by  KTTV  engineers, 
members  of  the  National  Assn.  of  Broad- 
cast Employes  &  Technicians  who  have 
jurisdiction  over  tape  assembly  under 
their  contract  with  the  station.  What- 
ever retakes  were  necessary  were  also 
assembled  in  the  same  fashion  and  in- 
corporated into  the  completed  tape. 

In  addition  to  this  "black  to  black" 
cutting  and  splicing,  so-called  because 
the  cuts  are  made  in  blanks  purposely 
left  on  the  tape  for  that  purpose,  some 
"scene-to-scene"  or  "creative"  editing  was 
done  by  film  editors,  members  of  Inter- 
national Assn.  of  Theatrical  Stage  Em- 
ployees &  Moving  Picture  Operators, 
also  under  contract  to  KTTV.  Both  con- 
tracts are  so  written  as  to  provide  for 
the  two  unions  to  share  tape  editing  with- 
out evoking  a  jurisdictional  dispute,  mak- 
ing KTTV  a  good  place  for  a  producer 
to  carry  on  experiments  with  videotape, 
Mr.  Yost  opined. 


Broadcasting 


December  22,  1958    •    Page  37 


15  MONTHS  AND 
3  SURVEYS  LATER 

WAVY-TV  leads  all  other 

Tidewater*  Virginia  TV  Stations 
in  share  of  audience. 

during  prime  viewing  hours 


48.7 
62.2 


share  6  to  10  pm 
Sunday  thru  Saturday 

share  3  to  6  pm 
Monday  thru  Friday 


(ARB  Metropolitan  report  1  week  Nov.  '58) 


CALL  WAVY-TV  or  H-R  TELEVISION 


WAVY-TV 


CHANNEL 


10 


Serving: 


The  Nation's  27th  Market* 

NORFOLK— PORTSMOUTH— NEWPORT  NEWS- 
HAMPTON  AND  47  COUNTIES  IN  VIRGINIA  AND 
NORTH  CAROLINA 


FILM 


CONTINUED 


NT  PURCHASE  OF  NT  A 
UP  TO  STOCKHOLDERS 

National  Theatres  Inc.  has  asked  its 
stockholders  to  approve  a  proposal  to  ac- 
quire common  stock  of  National  Telefilm 
Assoc.  through  an  exchange  of  debentures 
and  warrants.  John  B.  Bertero,  NT  presi- 
dent, in  a  proxy  statement  to  stockholders, 
described  the  proposal  as  "in  furtherance 
of  the  company's  policy  of  diversifying  its 
activities  in  the  fields  of  television,  radio 
and  other  entertainment."  A  special  stock- 
holders meeting  will  be  held  Jan.  8  to  vote 
on  the  plan,  Mr.  Bertero  said. 

National  Theatres  operates  some  300 
motion  picture  theatres  in  19  states  and 
since  spring  has  operated  WDAF-AM-TV 
Kansas  City.  NTA'S  principal  business  is 
the  distribution  of  filmed  programs  for  tv 
exhibition  and  NTA  also  owns  and  operates 
WNTA-AM-TV  Newark  and  KMSP-TV 
Minneapolis. 

The  proposal  calls  for  NTA  stockholders 
to  be  offered  an  $11  debenture  and  a  war- 
rant to  purchase  14  of  a  share  of  National 
Theatres  common  stock  for  each  share  of 
NTA  stock.  National  Theatres  directors 
have  already  approved  an  agreement  to  ac- 
quire approximately  15%  of  NTA  stock 
from  its  three  principal  stockholders:  Ely 
A.  Landau,  chairman;  Oliver  A.  Unger. 
president,  and  Harold  Goldman,  executive 
vice  president,  on  the  same  basis. 

As  spelled  out  at  the  time  the  National 
Theatres  proposal  was  accepted  by  the  NTA 
board  [Film,  Aug.  25],  the  warrants  may  be 
exercised  during  the  first  year  at  a  price  per 
share  of  $1  less  than  the  market  value  of 
National  Theatres  stock  as  quoted  on  the 
New  York  Stock  Exchange  on  the  day 
before  National  Theatres'  offer  to  NTA 
stockholders  is  made  formally  (presumably 
after  the  stockholders'  meeting  on  Jan.  8). 

(Last  Monday  [Dec.  15],  the  closing 
price  of  National  Theatres  stock  on  the  New 
York  Stock  Exchange  was  10s/8.  NTA 
stock,  on  the  American  Stock  Exchange, 
closed  at  9y$  that  day.) 

National  Theatres  reported  consolidated 
net  income  of  $1,302,000,  or  48  cents  a 
share,  for  the  year  ended  Sept.  30,  1958, 
compared  with  a  net  of  $2,266,000,  or  84 
cents  a  share,  in  the  previous  year. 

Commenting  on  the  figures,  Mr.  Bertero 
said  that  "present  indications  are  that  earn- 
ings for  the  first  quarter  of  the  new  fiscal 
year  will  show  an  improvement  over  the 
earnings  for  the  comparable  quarter  of  last 
year.  .  .  .  Our  theatre  earnings  for  the  sec- 
ond and  third  quarters  exceeded  those  for 
the  comparable  periods  in  the  prior  fiscal 
year,  but  there  was  a  decrease  in  the  first 
and  fourth  quarters  due  to  a  lesser  number 
of  pictures  of  box  office  value."  He  also 
noted  that  the  change  in  federal  taxes  on 
theatre  admissions,  effective  Jan.  1,  will 
benefit  earnings. 

'Specials/  Temple  Features 
In  NTA  Network  Spring  Plans 

Plans  to  add  four  two-hour  "specials'* 
and  a  new  and  extended  series  of  Shirley 
Temple  feature  films  to  the  NTA  film  net- 
work were  announced  last  week  by  Ely  A. 


Page  38    •    December  22,  1958 


Broadcasting 


Landau,  board  chairman  of  National  Tele- 
film, Assoc.,  New  York. 

Mr.  Landau  said  the  four  specials  are 
now  being  prepared  and  are  scheduled  for 
telecasting  in  March,  April,  May  and  June. 
Present  plans,  he  added,  call  for  two  dra- 
matic programs,  one  musical  and  one  per- 
sonality show,  but  details  will  be  announced 
later.  Features  set  to  be  carried  are  "Curly 
Top,"  "Little  Colonel,"  "Littlest  Rebel," 
"Baby  Take  a  Bow"  and  others. 

The  NTA  film  network  embraces  115 
stations.  Programs  currently  carried  are 
three  weekly  half-hour  series — This  Is  Alice, 
Man  Without  a  Gun  and  How  to  Marry  a 
Millionaire — and  the  daily,  hour-long  Tv 
Hour  of  Stars."  The  latter  series  will  be 
taken  off  the  network  at  the  end  of  this 
year  and  transferred  to  NTA's  syndicated 
division  for  sale  to  tv  stations. 

CNP  Sets  Sale  Sights 
On  $16  Million  in  1959 

Earl  Rettig,  president  of  California  Na- 
tional Productions,  is  targeting  a  "realistic 
domestic  gross"  of  $16  million  in  1959  for 
the  NBC  film  subsidiary.  Mr.  Rettig's  fore- 
cast is  contained  in  a  detailed  summary  of 
CNP's  activity  this  year  including  peak 
sales,  properties  syndicated,  production,  ex- 
panded services,  promotion,  publicity,  re- 
search and  advertising. 

For  the  third  quarter  of  1958,  CNP  came 
in  with  a  peak  sales  total  in  excess  of  $3.5 
million,  Mr.  Rettig  said.  He  also  estimated 
the  subsidiary  invested  about  $9  million  this 
year  in  tv  program  material.  Total  sales 
this  year  were  more  than  80%  above  the 
1957  total,  and  125%  higher  than  in  1956, 
he  reported. 

Videotape  as  Good  as  Film, 
Eventually,  linger  Tells  Forum 

Videotape  will  be  able  to  approach  "the 
excellence  of  established  film  techniques" 
when  certain  technical  and  economic  con- 
siderations are  solved,  William  Unger,  a 
partner  of  Elliot,  Unger  &  Elliot,  New  York, 
told  a  forum  on  VTR  held  under  auspices 
of  the  Screen  Directors  International  Guild 
in  New  York  on  Dec.  13. 

Mr.  Unger  claimed  that  at  present,  video- 
tape cannot  be  edited  although  it  can  be 
spliced.  He  added  that  the  expense  of  in- 
stalling equipment  is  a  deterrent  to  the  im- 
mediate growth  of  tape.  Mr.  Unger  con- 
tended that  tape  is  presently  "more  of  a 
live  tv  medium  of  production  and  cannot 
compare  with  film." 

Gilbert  Seldes,  author  and  critic,  told  the 
forum  that  tape  should  be  "far  more  signifi- 
cant when  dealing  with  unimaginative  work 
— the  coverage  of  news  and  sports  events, 
for  example."  He  said  that  tape  "is  not  so 
important  in  the  works  of  fiction." 

Other  speakers  at  the  forum  were  Milton 
A.  Fruchtman,  executive  director  of  Odyssey 
Productions,  on  "The  VTR  Director  on 
Location;"  Robert  D.  Graff,  NBC  producer, 
"VTR  Programing";  Perry  Lafferty,  CBS- 
TV  producer,  on  "VTR  Director  in  the 
Studio,"  and  Thomas  J.  Merson,  eastern 
sales  manager,  Ampex  Corp.,  on  "Videotape 
Recording  Apparatus." 


My  Boss,  Joe  Rahall  has  asked  me  to — 

Wish  "You'all .... 
HAPPY  HOLIDAYS 

from  the  Rahall  Radio  Group 

WKAP 
WFEA 
WTSP 
WWNR 
WNAR 


ALLENTOWN,  PA. 

"Oggie"  Davies,  Manager 

MANCHESTER,  N.  H. 

Gene  Morehouse,  Manager 

ST.  PETERSBURG,  FLA. 

Marshall  Cleaver,  Manager 

BECKLEY,  W.  VA. 

Dick  Booth,  Manager 

NORRISTOWN,  PA. 

John  Banzoff,  Manager 


«  Represented  Nationally  by  WEED  &  CO.  I 

I  Joe.  Rahall,  President — "Oggie"  Davies,  General  Manager  » 


Broadcasting 


December  22,  1958    •    Page  39 


for  a 

My 


from 


SESAC,  INC. 

producers   of  the  famous 

SESAC 
Transcribed  Library 
and 

"repertory  recordings' 


GOVERNMENT 


STORER  QUITS,  CH.  1 2  UP  FOR  GRABS 


Wilmington,  Del.,  ch.  12 — that  three  top 
notch  broadcasters  tried  hard  but  unsuccess- 
fully to  push  into  the  black  ink  column- — 
suffered  the  ultimate  fate  last  week:  the 
WVUE  (TV)  grant  was  turned  back  to  the 
FCC  for  deletion.  But  waiting  by  the  death- 
bed were  two  potential  resuscitators  who 
have  asked  for  another  try  to  infuse  life 
into  Delaware's  only  vhf  outlet. 

Storer  Broadcasting  Co.  on  Thursday 
notified  the  FCC  it  was  surrendering  the 
permit  for  the  ch.  12  facility.  No  other 
information  was  vouchsafed,  but  it  was 
known  that  Storer  tried  unsuccessfully  to 
sell  the  property.  It  was  understood  that 
no  offer  had  been  made  approaching  the 
tax  benefits  which  accrue  to  Storer  by  sur- 
rendering the  grant.  This  is,  it  is  calculated, 
in  the  neighborhood  of  $1.5  to  $2  million 
as  a  capital  loss. 

Disposition  of  ch.  12  was  required  for 
Storer  to  consummate  its  $4.5  million  pur- 
chase of  ch.  6  WITI-TV  Milwaukee.  Storer 
already  has  five  vhf  television  stations,  the 
maximum  permitted  one  owner  under  FCC 
rules.  The  FCC  approved  the  Milwaukee 
transfer  last  month  [Changing  Hands. 
Nov.  17]. 

Final  takeover  of  the  Milwaukee  property 
is  scheduled  for  today.  The  latest  Storer 


MR.  LEE 


MR.  EVANS      MR.  McCARTHY 


outlet  will  be  managed  by  Terry  H.  Lee, 
formerly  managing  director  of  WVUE. 
Other  appointments  announced  last  week: 
Joseph  W.  Evans  Jr..  formerly  national 
sales  manager.  KFJZ-TV  Fort  Worth,  to 
be  WITI-TV  general  sales  manager;  Dean 
McCarthy,  formerly  with  WISH-TV  In- 
dianapolis, to  be  WITI-TV  operations  man- 
ager. 

Pending  before  the  FCC  is  one  applica- 
tion for  ch.  12 — filed  last  September  by 
Rollins  Broadcasting  Co.  (WAMS  Wilming- 
ton, WJWL  Georgetown,  both  Delaware, 
as  well  as  other  broadcast  properties) — and 
a  petition  to  change  ch.  12's  spot,  from 
commercial  to  an  educational  reservation — 
also  filed  last  September  by  the  Joint  Coun- 
cil on  Educational  Tv.  Rollins  Broadcast- 
ing has  filed  an  opposition  to  this  proposal. 

Wilmington's  ch.  12  was  established  in 
1949  by  the  Steinman  interests.  In  1955 
it  was  bought  by  Philadelphia  broadcaster 
Paul  F.  Harron  (WIBG-AM-FM)  for  $3.7 
million.  In  1957,  the  Harron  properties 
(radio  and  tv)  were  bought  by  Storer  for 
$5.6  million. 

Storer  told  the  FCC  when  WVUE  was 
shut  down  on  Sept.  13  that  it  had  spent 
$4  million  in  buying  the  tv  outlet  and 
$479,000  in  improving  its  facilities.  The 
major  improvement  was  moving  the  trans- 


mitter from  Wilmington  to  Pittman,  NJ. 
The  station  showed  an  operating  loss  of 
more  than  $2  million  as  of  July  31.  Storer 
is  retaining  the  Philadelphia  radio  stations. 

The  Milwaukee  ch.  6  station  (actually 
assigned  to  Milwaukee  suburb  Whitefish 
Bay)  was  granted  to  Independent  Television 
Inc.  in  1955.  Milwaukee  is  also  served  by 
the  Milwaukee  Journal's  ch.  4  WTMJ-TV 
with  NBC  affiliation;  Hearst  Corp.'s  ch.  12 
WISN-TV,  with  ABC  affiliation,  and  CBS- 
owned  ch.  18  WXIX  (TV). 

Fight  by  'Beaumont  Enterprise' 
For  Ch.  6  Enters  Fourth  Round 

The  Beaumont  (Tex.)  Enterprise  (KRIC 
Beaumont),  three-time  loser  in  the  Beau- 
mont ch.  6  case,  was  back  before  the  U.  S. 
Court  of  Appeals  for  the  District  of  Colum- 
bia last  week  in  its  effort  to  obtain  a  second 
reversal  of  the  FCC's  grant  of  ch.  6  to 
Beaumont  Broadcasting  Corp.  (KFDM). 

At  issue  are  the  circumstances  under 
which  a  payment  of  $55,000  was  made  by 
Beaumont  Broadcasting  to  get  a  third  ap- 
plicant, KTRM  Beaumont,  to  withdraw 
from  the  contest,  and  whether  an  option 
agreement,  by  which  a  former  KTRM  stock- 
holder would  buy  32.5%  of  the  new  ch.  6 
station  if  it  were  ultimately  won  by  Beau- 
mont Broadcasting,  should  have  been  con- 
sidered by  the  FCC  in  making  the  grant. 

The  Enterprise  holds  that  the  FCC  failed 
in  its  last  decision  to  determine  "affirma- 
tively" whether  FCC  and  administrative  proc- 
esses were  "abused"  by  (1)  an  agreement 
between  Beaumont  Broadcasting  and  W.  P. 
Hobby,  publisher  of  the  Houston  Post 
(KPRC-AM-FM-TV) ,  whereby  Mr.  Hobby 
would  receive  an  option  to  buy  32.5%  of 
the  new  ch.  6  station  if  ultimately  won  by 
Beaumont  Broadcasting  in  return  for  a  loan 
of  $55,000;  (2)  Mr.  Hobby's  withdrawal 
as  a  stockholder  from  the  KTRM  applica- 
tion; (3)  Beaumont  Broadcasting's  pay- 
ment of  the  $55,000  to  the  remaining  stock- 
holders in  the  KTRM  application  in  return 
for  their  withdrawal  from  the  contest;  and 
(4)  the  prospective  change  in  BB's  qualifi- 
cations as  an  applicant  based  on  proposed 
stock  ownership  by  Mr.  Hobby. 

The  FCC  originally  granted  ch.  6  to  BB 
in  1954  [At  Deadline,  Aug.  9,  1954],  re- 
versing an  examiner  who  favored  KTRM. 
At  that  time,  Mr.  Hobby  held  10%  and  an 
option  to  buy  25%  more  of  the  KTRM  ap- 
plication. Losing  applicants  Enterprise  and 
KTRM  were  granted  their  requests  for  re- 
consideration and  stay.  A  new  oral  argu- 
ment was  held,  Enterprise  charging  the  FCC 
discriminated  against  newspapers  by  favor- 
ing KFDM  on  the  issue  of  diversification  of 
mass  media  [Government,  Dec.  27,  1954]. 

Before  the  oral  argument,  Mr.  Hobby 
loaned  $55,000  to  BB  in  exchange  for  an 
option  to  buy  32.5%  of  the  ch.  6  station  if 
the  final  grant  went  to  KFDM,  at  the  same 
time  withdrawing  from  the  KTRM  appli- 
cation. 

The  FCC  affirmed  the  grant  to  BB  [At 
Deadline,  Jan.  31,  1955]  and  the  Enter- 
prise appealed.  The  appeals  court  in  a  2-1 


Page  40    •    December  22,  1958 


Broadcasting 


You  get  better  results  with  Du  Pont  film 


The  above  photograph  is  an  enlargement  of 
a  16  mm  film  clip  from  the  actual  neivsreel. 


KDKA-TV  relies  on  931  Rapid  Reversal  Film  for 

good  news  shots  under  the  worst  conditions 


During  a  violent  snowstorm  in  Erie,  Pa.,  station 
KDKA-TV,  Pittsburgh,  Pa.,  sent  Chief  Photog- 
rapher Charles  Boyle  in  a  helicopter  to  the 
disaster  area. 

"Our  news  director  wanted  shots  of  the  storm 
for  his  evening  news  program,"  says  Chuck 
Boyle.  "For  the  job,  I  needed  a  fast  film  that 
would  have  enough  latitude  for  rapidly  chang- 
ing light  conditions.  From  my  experience,  the 
only  film  that  fills  these  requirements  is  Du  Pont 
Type  931  Rapid  Reversal." 


Mr.  Boyle  shot  350  feet  of  film,  often  blinded 
by  driving  snow.  He  later  estimated  that  his 
lens  opening  was  completely  off  its  correct  stop. 
And  yet  every  foot  of  the  film  was  suitable  for 
telecasting. 

•      •      •  • 

For  more  information  about  Du  Pont  film  for  every 
TV  need,  call  the  nearest  DuPont  Sales  Office,  or 
write  DuPont,  Photo  Products  Dept.,  2420-2 
Nemours  Building,  Wilmington  98,  Delaware.  In 
Canada:  DuPont  Company  of  Canada  (1956) 
Limited,  Toronto. 


mm 


fiE<l.  U.  S.  PAT.  OFf- 


Better  Things  for  Better  Living  . . .  through  Chemistry 


Broadcasting 


December  22,  1958    •    Page  41 


GOVERNMENT  continued 


DISCRIMINATING 

Time  Buyers  Have  Found  That 

KJEO-TV  is  THE  perspicacious  TV  buy  in  the  BILLION 
DOLLAR  RICH  Fresno  and  San  Joaquin  Valley.  KJEO- 
TV  is  THE  all-family  TV  Station  that  SELLS  merchan- 
dise for  its  clients  .  .  .  why  don't  you  call  your  H-R  man 
now  for  information  on  how  you  too  can  be  one  of  KJEO- 
TV's  CONTENTED  clients. 


MOfif  listener*! 
MO/t£&/esf 


Of  all  Detroit  radio  stations  CKLW  is  the  only  one  to 
show  o  significant  gain  in  either  of  the  above  high  listen- 
ing time  segments  shown.  All  others  have  shown  a  loss 
or  barely  hold  their  own,  which  is  positive  proof  of  the 
popularity  these  two  disc  artists  enjoy  in  this  dynamic 
market.  Certainly  the  most  logical  spot  to  place  any 
client's  message  to  get  RESULTS! 

50'000  WATTS 
CKLWradio 

GUARDIAN   BLDG., DETROIT 

J.  E.  Campeau,  Pres.  Robert  E.  Eastman  &  Co.,  Inc.,  Nofiono/  Representative 


vote  reversed  the  FCC  and  ordered  further 
hearing,  holding  the  FCC  should  have  con- 
sidered the  prospective  change  occasioned 
by  Mr.  Hobby's  option  to  buy  32.5%  [Gov- 
ernment, Jan.  2,  1956].  BB  appealed  the 
court  decision  to  the  U.  S.  Supreme  Court 
but  that  court  refused  to  review  the  case 
[Government,  May  7;  March  26,  1956]. 
The  FCC  held  new  hearings  starting  in 
July  1956  and  last  spring  reaffirmed  its 
grant  to  BB,  reversing  an  examiner's  initial 
decision  favoring  Enterprise  [Government, 
April  28]. 

BB  started  operations  on  ch.  6  (KFDM- 
TV)  April  24,  1955. 

The  argument  last  week  was  heard  by 
Judges  David  L.  Bazelon,  Charles  Fahy  and 
John  A.  Danaher,  the  same  panel  which  re- 
versed the  FCC  in  January  1956.  Judge 
Danaher  dissented  from  the  majority  opin- 
ion. 

Interim  Ch.  13  Plan 
Offered  to  New  Orleans 

The  FCC  last  week  announced  it  would 
permit  temporary  operation  of  a  television 
station  in  New  Orleans  on  ch.  13 — per- 
manently assigned  to  Biloxi,  Miss. — if  the 
three  contestants  for  ch.  12  in  New  Orleans 
decide  by  Dec.  29  that  they  are  willing  to 
operate  ch.  13  jointly. 

The  FCC  action  was  an  interim  solution 
to  the  plight  of  the  three  applicants — 
WJMR-TV  New  Orleans  (ch.  20),  Oklahoma 
Tv  Corp.  (KWTV  [TV]  Oklahoma  City) 
and  Coastal  Tv  Co. — which  have  been  in 
a  contest  for  ch.  12  since  that  facility  was 
"dropped  in"  at  New  Orleans  in  1957. 
WJMR-TV  has  run  ch.  12  on  an  experi- 
mental basis  in  a  dual  operation  with  its 
assigned  ch.  20,  but  has  been  ordered  to 
vacate  ch.  12  by  next  Jan.  1.  The  WJMR- 
TV  transmitter  for  its  experimental  opera- 
tion is  less  than  the  minimum  mileage 
separation  from  co-channel  WJTV  (TV) 
Jackson,  Miss. 

The  Commission  said  last  week  that  the 
three  ch.  12  contestants  may  file  a  joint 
application  for  temporary  operation  on  ch. 
13  and  if  they  agree  to  do  so,  WJMR-TV 
may  move  to  ch.  13  on  Jan.  1,  with  the 
others  to  join  the  operation  after  Jan.  31. 
They  must,  however,  abandon  ch.  13  when 
one  of  the  three  contestants  gets  the  ch.  12 
grant;  and  "in  no  event"  may  they  continue 
on  ch.  13  after  that  channel  is  granted  in 
Biloxi. 

The  FCC's  1957  grant  of  ch.  13  in 
Biloxi  to  Radio  Associates  Inc.  has  been 
remanded  by  the  U.  S.  Court  of  Appeals 
for  the  District  of  Columbia  for  re- 
examination of  and  findings  on  the  financial 
qualifications  of  the  applicants.  WLOX 
Biloxi  is  the  other  contestant  for  ch.  12. 

WJMR-TV  applied  for  temporary  opera- 
tion on  ch.  13  earlier  this  month  [Govern- 
ment, Dec.  8]  and  Oklahoma  Tv  filed  a 
similar  application  last  week.  Joint  opera- 
tion of  ch.  13  obviously  would  give  Okla- 
homa and  Coastal  a  better  foothold  in  New 
Orleans  than  they  have  at  present  and  indi- 
cations were  last  week  that  they  were  agree- 
able to  a  joint  operation  on  ch.  13  with 
WJMR-TV  on  a  temporary  basis. 

The  FCC  order  last  week  specified  that 


Page  42    •    December  22,  1958 


Broadcasting 


the  expenditures  WJMR-TV  has  undergone 
in  its  experimental  operation  of  ch.  12  will 
not  be  considered  an  advantage  in  the  com- 
parative hearing  now  going  on,  nor,  said 
the  FCC,  will  "any  preference  rebound"  to 
WJMR-TV  through  temporary  operation  on 
ch.  13. 

The  FCC  canceled  WJMR-TV's  ch.  12 
operation  effective  next  Jan.  1  [Govern- 
ment, Nov.  3]  after  a  hearing  required  by 
an  appeals  court  decision  [Government, 
May  26].  WJTV  claimed  the  WJMR-TV 
ch.  12  was  not  a  bona  fide  experiment. 

NETWORKS  TESTIFY 
TO  PUBLIC  SERVICE 

•  No  let-up  planned,  Hill  told 

•  Three  chiefs  reassure  Senate 

The  three  tv  networks  have  assured 
Chairman  Warren  Magnuson  (D-Wash.)  of 
the  Senate  Commerce  Committee  that  they 
plan  no  reduction  in  the  amount  of  public 
service  programming.  All  three  listed  their 
present  and  planned  shows  in  written 
answers  to  a  query  by  the  senator,  who 
asked  whether  "there  are  plans  now  under 
consideration  [by  the  networks]  to  reduce 
the  public  service  programming  during  the 
coming  season." 

In  the  most  exhaustive  reply  filed,  CBS 
President  Frank  Stanton  said  there  has 
been  no  reduction  of  that  type  programming 
on  CBS-TV  and  none  is  planned.  He  said 
that  after  Jan.  1  there  will  be  some  changes 
on  radio  (Program  Consolidation  Plan)  en- 
tailing a  "substantial  curtailment  of  enter- 
tainment with  a  resultant  rise  in  news  and 
public  affairs." 

Dr.  Stanton  pointed  out  that  in  1957 
CBS-TV  spent  $14.4  million  in  news  and 
public  service  programs  (excluding  sports) 
and  in  1958  the  figure  was  $16.8  million. 
Cost  of  this  type  programming  was  $8.4 
million  over  the  income  accrued,  he  said. 
Also,  he  said,  CBS  employs  378  persons 
in  news  and  public  affairs  and  only  310  for 
entertainment  shows.  While  public  service 
programming  appears  to  make  up  only  a 
small  portion  of  the  network  schedule,  Dr. 
Stanton  wrote,  money  spent  in  that  field 
is  just  under  25%  of  the  amount  spent  on 
entertainment. 

All  three  networks  gave  a  complete  run- 
down of  public  affairs  and  news  programs 
they  are  telecasting,  including  date,  time 
and  short  explanation. 

ABC  President  Leonard  H.  Goldenson  did 
not  make  any  reference  to  program  dropped 
in  the  past  or  to  be  added  in  the  future.  "We 
contemplate  that  our  weekly  schedule  of 
regular  public  service  programs  in  tv  and 
radio  will  not  be  decreased  during  1959,"  he 
stated,  "and  you  may  rest  assured  that  we 
will  continue  as  we  have  in  the  past  to  broad- 
cast the  substantial  number  of  public  service 
programs  which  we  regard  as  necessary  for 
a  well  balanced  program  schedule." 

Robert  E.  Kintner,  NBC  president,  stated: 
.  the  attached  material  [NBC  public  serv- 
ice schedule]  demonstrates  that  far  from 
reducing  our  efforts  in  public  service  and  in- 
formational programming,  we  are  seeking  to 
increase  the  effectiveness,  scope  and  variety 
of  programming  in  this  field  .  .  ." 


Special  Delivery 
to  you  and  yours 


As  holiday  wishes  ring  out  across  the  land,  we  pause 

for  particular  greetings  to  the  men  who  own  and 

operate  the  nation's  far-flung  broadcasting  proper- 
ties. 

Through  their  untiring  efforts,  the  hope  for  better 
understanding — between  people  and  between  nations 
— has  been  advanced  in  a  most  trying  year. 

Whatever  the  future  holds,  our  faith  in  the  ultimate 
constructive  force  of  thoughtfully  directed  TV- 
Radio  media  is  best  expressed  by  this  challenging 
quotation : 

t40nt  brofeen  bream  ts  not  tfje  enb  of  breaming 
C£ne  stmttereb  fcope  is  not  ttje  enb  of  all 
ISeponb  tfje  storm  anb  tempest,  stars!  are  gleaming 
g>tlll  nullb  pour  castles,  tfjougtj  pour  castles  fall" 


ALLEN  KANDER  AND  COMPANY 

Negotiators  for  the  Purchase  and  Sale 
of  Radio  and  Television  Stations 

WASHINGTON  1625  Eye  Street  N.W.  NAtional  8-1990 

NEW  YORK  60  East  42nd  Street  MUrray  Hill  7-4242 

CHICAGO  35  East  Wacker  Drive  RAndolph  6-6760 

DENVER  1700  Broadway  AComa  2-3623 


Broadcasting 


December  22,  1958    •    Page  43 


0. 


■ 

.....    .    :      ,  •  .  ,: 


rlad  you  did 


GOVERNMENT  continued 


Which 

gets 

your 

vote? 


Rofessionally  speaking,  which  in 
your  opinion  would  sell  the  most 
soup  ?  Ask  four  people— and  you'd 
probably  get  as  many  answers! 
With  film,  on  the  other  hand,  you 
can  really  pre-test.  Test  with  all 
the  impartial  audiences  you  want, 
efficiently,  economically. 

Your  commercials  on  film  put 
you  in  the  driver's  seat.  You're 
in  control  for  time  and  station 
throughout  the  land  .  .  .  know 
your  message's  impact— know  it 
won't  be  changed.  And  you  can 
use  black-and-white  or  color  .  .  . 
There's  an  Eastman  Film  for  every 
purpose ! 

For  complete  information  write  to: 
Motion  Picture  Film  Department 
EASTMAN  KODAK  COMPANY 
Rochester  4,  N.  Y. 

East  Coast  Division 
342  Madison  Avenue 
New  York  1 7,  IM.  Y. 

Midwest  Division 
1 30  East  Randolph  Drive 
Chicago  1,  III. 

West  Coast  Division 
6706  Santa  Monica  Blvd. 
Hollywood  38,  Calif. 


W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of 
Eastman  Professional  Motion  Picture  Films, 
Fort  Lee,  N.  J.;  Chicago,  III.; 
Hollywood,  Calif. 


D.C.  Court  of  Appeals  Upholds 
FCC's  Evansville  Deintermixture 

Commission  orders  which  ensue  from  a 
rulemaking  proceeding  are  not  legally  bound 
to  embody  any  of  the  propositions  offered 
in  the  original  rulemaking  notice,  the  U.S. 
Court  of  Appeals  for  the  District  of  Co- 
lumbia ruled  last  week  in  a  2-1  decision 
upholding  a  part  of  the  FCC's  1957  de- 
intermixture  actions  in  the  Evansville,  Ind., 
area. 

The  FCC,  as  part  of  a  deintermixture 
order  March  1,  1957,  reassigned  ch.  9  from 
Hatfield,  Ind.-Owensboro,  Ky.,  to  Evans- 
ville and  made  it  an  educational  noncom- 
mercial facility,  substituting  ch.  56  at 
Owensboro. 

The  court  denied  appeals  by  two  former 
competing  applicants  for  ch.  9  at  Hatfield, 
Ind.,  who  claimed  the  original  rulemaking 
proposal  June  26,  1956 — which  contem- 
plated deintermixture  in  the  Evansville  area 
— did  not  mention  ch.  9.  The  two  appel- 
lants— Owensboro  on  the  Air  Inc.  and 
Owensboro  Publishing  Co. — made  no  pro- 
posals in  the  rulemaking  proceeding  but 
asked  the  FCC  to  "strike"  proposals  by 
uhf  outlets  WFIE  (TV)  Evansville  and 
WEHT  (TV)  Henderson,  Ky.,  asking  that 
ch.  9  be  reserved  for  education. 

The  court's  opinion  written  by  Circuit 
Judge  John  A.  Danaher  last  week  held  that 
the  appellants  had  certainly  been  made 
aware  of  the  uhf  stations'  proposal  on  ch. 
9  and  that  the  FCC's  original  notice  in- 
cluded "a  description  of  the  subjects  and 
issues  involved,"  which,  the  court  said,  is 
the  only  requirement  under  law.  Judge 
Walter  M.  Bastian  agreed  with  him,  but 
Judge  Charles  Fahy  dissented,  saying  he 
did  not  feel  the  notice  was  legally  sufficient. 

The  other  part  of  the  FCC  deintermix- 
ture order  of  March  1,  1957,  was  the  re- 
assignment of  ch.  7  from  Evansville  to 
Louisville,  Ky.,  and  substitution  of  ch.  31 
in  Evansville.  That  part  was  contested  by 
WTVW  (TV)  Evansville,  now  on  ch.  7, 
and  a  show  cause  proceeding  currently  is 
being  held. 

No  Reversal  for  Ch.  13  Remand 

The  last  chance  to  reverse  remand  of  the 
Indianapolis  ch.  13  case  was  lost  last  week 
when  the  U.S.  Supreme  Court  refused  to 
consider  an  appeal.  Crosley  Broadcasting 
Corp.,  which  won  the  grant  in  1957  after 
a  four-cornered  hearing  fight,  had  asked 
the  Supreme  Court  to  review  last  spring's 
appeals  court  ruling  that  the  FCC  must  re- 
hear the  case  because  Comr.  T.A.M. 
Craven  voted  in  the  final  grant  but  had 
not  heard  argument.  WIBC  Indianapolis, 
one  of  the  unsuccessful  applicants,  had 
brought  the  first  appeal.  The  FCC  two  weeks 
ago  set  Jan.  23  for  oral  argument  in  the 
case  [Government,  Dec.  15]. 

FCC  Won't  Stay  Michigan  Grant 

The  FCC  last  week  denied  a  petition  by 
Jackson  Broadcasting  &  Television  Corp.  for 
a  stay  of  the  effective  date  of  the  Commis- 
sion decision  which  authorized  the  first  com- 
mercial-educational tv  sharetime  operation 
on  ch.  10  Onondaga,  Mich.  [Government, 


Sept.  8].  The  share-time  stations  involved 
are  WILX-TV,  commercial,  and  WMSB 
(TV),  educational.  Jackson  Broadcasting, 
along  with  Triad  Television  Corp.  and  Booth 
Broadcasting  Co.,  had  sought  ch.  10  in 
Parma,  Mich.  A  petition  for  rehearing  of 
this  case  filed  by  Jackson  is  pending  before 
the  Commission.  Comr.  John  Cross  did  not 
participate  in  this  decision. 

Cord  to  File  for  Ch.  4  Reno 
If  KAKJ  (TV)  Permit  Revoked 

KFAC  Los  Angeles'  owner  E.  L.  Cord, 
who  has  made  two  requests  of  the  FCC 
seeking  assignment  of  vhf  channels  to  Reno, 
Nev.,  last  week  asked  that  the  FCC  "ex- 
pedite" the  revocation  proceedings  involving 
KAKJ  (TV)  Reno,  on  ch.  4. 

Mr.  Cord  said  that  if  the  FCC  revokes  the 
KAKJ  license,  as  recommended  in  a  hear- 
ing examiner's  initial  decision  last  March 
[Government,  March  17],  he  will  file  for 
ch.  4. 

Oral  argument  was  held  before  the  FCC 
in  the  KAKJ  revocation  case  Friday  (Dec. 
19)  on  charges  the  station  made  false  repre- 
sentations to  the  Commission. 

KAKJ,  answering  Mr.  Cord's  petition  last 
week,  asked  that  the  FCC  strike  the  petition, 
adding  that  Mr.  Cord  has  "no  standing"  in 
the  case  and  that  his  petition  was  filed  to 
"muddy  up  a  record." 

KXU-TV  Loses  Petition  Fight 
To  Stop  CATV  Relay  Expansion 

The  FCC  last  week  denied  two  petitions 
by  ch.  12  KXLJ-TV  Helena,  Mont.,  seek- 
ing to  stop  a  private  common  carrier  feed- 
ing tv  signals  to  community  tv  systems  from 
extending  its  system  to  Helena. 

The  Commission  turned  down  KXLJ-TV's 
petitions  asking  (1)  for  reconsideration  of 
the  FCC's  March  27  action  in  dismissing 
the  Helena  station's  protest,  and  (2)  the 
station's  request  that  the  Commission  can- 
cel or  stay  the  construction  permits  granted 
to  James  G.  Edmiston  doing  business  as 
Montana  Microwave.  Last  January  the  FCC 
approved  Montana  Microwave's  applications 
to  extend  its  radio  relay  system  to  feed  not 
only  community  antenna  systems  in  Mis- 
soula and  Kalispell,  but  also  Helena  with 
the  programs  of  three  Spokane  tv  stations 
and  KXLF-TV  Butte,  Mont.  KXLF-TV  is 
affiliated  in  ownership  with  the  Helena  sta- 
tion. 

KCLO,  KWBB  Backed  for  Boosts 

FCC  Hearing  Examiner  Basil  P.  Cooper 
last  week  recommended  grants  to  two  sta- 
tions asking  increased  power  on  1410  kc 
and  for  a  proposed  new  station  on  that 
frequency,  determining  after  a  hearing  that 
loss  of  broadcast  service  caused  by  inter- 
ference would  not  result  from  the  grants 
in  some  instances  and  would  be  negligible 
in  others.  The  grantees:  KCLO  Leaven- 
worth, Kan.,  from  500  w  day  to  5  kw  day 
with  directional  antenna;  KWBB  Wichita, 
Kan.,  from  1  kw,  directional  day  and 
night,  to  5  kw  day  and  1  kw  night,  direc- 
tional day  and  night;  Bowie-Nocona  Broad- 
casting Co.,  construction  permit  at  Bowie, 
Tex.,  with  500  w  day,  directional. 

December  22,  1958    •    Page  45 


PERSONNEL  RELATIONS 


AFTRA,  Networks  Shake 
On  New  2- Year  Contract 

American  Federation  of  Television  & 
Radio  Artists  and  the  radio-television  net- 
works have  reached  an  agreement  at  last 
on  a  new  two-year  contract,  subject  to  the 
approval  of  AFTRA's  board  of  directors 
and  its  membership. 

Both  AFTRA  and  network  sources  con- 
firmed Thursday  (Dec.  18)  that  a  "hand- 
shake settlement"  had  been  reached  but  both 
refused  to  indicate  the  terms  of  the  proposed 
contract  before  AFTRA's  board  and  mem- 
bership were  notified.  It  was  reported  that 
the  AFTRA  board  would  learn  details  of  the 
agreement  over  this  past  weekend  but 
the  proposal  would  not  be  submitted  to  the 
membership  until  after  Jan.   1,  1959. 

It  was  understood  that  the  performance 
and  re-run  fees  would  run  higher  than  in 
the  SAG  contract.  One  source  indicated 
that  performance  fees  for  live  and  taped 
commercials  would  be  25%  higher  than  for 
the  comparable  SAG  fees,  and  program 
rates  would  be  more  than  25%  higher.  The 
re-run  pattern  established  for  videotaped 
programs  under  the  AFTRA  contract 
was  said  to  provide  for  payment  up  to 
310%  of  the  original  fee,  reported  to  be 
"well  in  excess"  of  SAG  re-run  pattern  for 
filmed  programs. 

On  policy  matters,  the  latest  word  was 
that  AFTRA  agreed  to  waive  its  demand 
for  an  unfair  station  clause  whereby  a 
network  would  not  feed  its  programs  to 


an  affiliate  which  the  federation  has  struck. 
In  return,  the  networks  were  said  to  have 
agreed  not  to  "stockpile"  taped  programs 
— that  is,  build  up  a  reserve  of  program- 
ming by  having  performers  appear  in  a 
larger  number  of  programs  in  a  given  week 
than  is  considered  "normal"  for  one  week. 

The  old  contract  expired  on  Nov.  15 
but  performers  remained  on  the  job  until 
further  notice. 

Conservatives  Score 
In  Local  47  Election 

An  administration  slate  of  American 
Federation  of  Musicians'  Local  47  in  Holly- 
wood won  the  local's  biennial  election  by  a 
two-to-one  margin.  The  result  was  hailed 
by  union  spokesmen  as  a  clear-cut  victory 
for  the  conservative  faction,  which  has 
urged  settling  the  local's  differences  with 
the  national  AFM  policies  within  the  union 
rather  than  resorting  to  the  courts  as  the 
rebel  faction  has  done. 

New  officers,  to  serve  for  two  years  from 
their  installation  in  January,  are  president, 
John  Tranchitella;  vice  president,  Max  Her- 
man; recording  secretary,  Lou  Maury;  fi- 
nancial secretary,  Leroy  Collins. 

Dale  Brown,  Benny  Arter  and  Bob  El- 
liott were  elected  trustees  of  the  local.  At- 
tilio  De  Palma,  Dow  Garlock,  Joe  Heredia, 
Morty  Jacobs  and  Marl  Young  were  elected 
to  the  board  of  directors.  Harvey  Brooks, 
Charlie  Gonzales,  Don  Lindner,  Hugh  Mc- 


Nutt,  Bill  Nadel  and  Don  Wigh  were 
elected  to  the  trial  board.  Max  Herman  and 
Lou  Maury  were  chosen  as  delegates  to  the 
national  AFM  convention. 

On  Monday  (Dec.  15),  date  of  the  elec- 
tion, a  pretrial  hearing  was  held  in  the 
Anderson  case  (suit  brought  by  a  group 
of  Hollywood  musicians  to  divert  payment 
made  by  phonograph  record  companies  into 
the  music  performance  trust  funds  to  the 
individual  musicians  instead).  That  suit  was 
amended  to  raise  the  money  damages  asked 
for  from  $8.5  million  to  nearly  $15  million. 
Trial  is  scheduled  to  begin  early  in  March 
before  Los  Angeles  Superior  Court  Judge 
Clarence  L.  Kincaid. 

Leader  of  the  musicians  who  are  plain- 
tiffs in  the  suit  is  Cecil  F.  Read,  whose 
fight  against  the  trust  fund  policies  of  the 
AFM  led  to  his  expulsion  from  the  union 
and  who  last  March  organized  Musicians 
Guild  of  America  as  a  rival  to  AFM 
[Personnel  Relations,  March  31].  In  July, 
MGA  won  an  election  as  bargaining  agent 
for  musicians  employed  at  the  major  motion 
picture  studios  [At  Deadline,  July  14]  and 
subsequently  negotiated  a  contract  with 
them,  ending  a  strike  which  had  existed  for 
some  six  months.  Since  negotiations  for  a 
new  AFM  contract  at  these  studios  had 
broken  down,  the  union  shop  clause  in  the 
MGA  contract  has  been  challenged  as  ques- 
tionable [Personnel  Relations,  Dec.  8] 
and  MGA,  the  Assn.  of  Motion  Picture 
Producers  and  eight  individual  motion  pic- 
ture companies  have  been  summoned  to  a 
NLRB  hearing  to  be  held  in  Los  Angeles 
starting  Jan.  26. 

Earlier  in  January  (Jan.  15,  19  and  21), 
the  LA.  labor  board  office  will  hear  MGA 
petitions  for  certification  elections  with  Lib- 
erty, Essex  and  Bowmar  recording  com- 
panies. MGA's  petitions  for  similar  elec- 
tions at  other  recording  companies  have 
been  held  up  in  some  instances  because  of  a 
past  record  of  bargaining  on  a  national 
level,  and  in  others  because  the  companies 
are  members  of  an  association  and  there 
is  a  question  whether  they  should  be  han- 
dled individually  or  collectively,  Mr.  Read 
said.  The  recording  company  contracts 
with  AFM  expire  the  end  of  January. 

AFM's  contracts  with  the  radio  and  tv 
networks  also  expire  at  that  time,  but 
MGA  has  not  applied  for  NLRB  elections 
to  secure  bargaining  agency  status  for  their 
musician  employes.  Mr.  Read  said  that 
MGA  had  decided  not  to  intervene  in 
AFM's  negotiations  in  the  broadcast  field 
at  this  time,  "unless  it  becomes  necessary 
to  do  so  in  the  interest  of  the  individual 
musicians." 

Benjamin  Aaron,  referee  appointed  by 
AFM  Local  47  to  hear  charges  involving 
more  than  100  members  of  Local  47,  chiefly 
of  dual  unionism  by  aiding  or  supporting 
MGA,  last  week  recommended  that  seven 
members,  suspended  from  membership  in 
Local  47  since  last  April,  be  reinstated  with 
no  further  penalties.  Five  of  the  seven  were 
found  not  guilty  of  the  charges  against 
them;  the  other  two  were  found  guilty  of 
one  or  more  charges,  but  not  of  all.  These 
seven  are  the  only  cases  reported  on  by 
Mr.  Aaron  so  far. 


In  the  Syracuse  Market 

WSYR  COVERS 
80%  MORE  RADIO  HOMES 

Than  the  No.  2  Station 


This  amazing  margin  of  superiority  makes 
WSYR  unquestionably  the  most  effective  and 
economical  buy  for  radio  advertisers  in  a  market 
where  buying  power  exceeds  $2%  billion  annu- 
ally. 

WSYR  attracts  the  adult,  able-to-buy  audience 
by  maintaining  a  high  standard  of  quality  per- 
formance, by  professional  performers.  In  every 
category  of  programming — news,  music,  sports, 
drama,  variety,  farm  programs  and  public  ser- 
vice events — WSYR  is  the  leader  in  the  Syra- 
cuse area. 

NBC  in  Central  New  York 


'Nielsen 

Coverage 
Service  No.  2 


Repretenfed 
Nationally  by 
HENRY  I.  CHRISTAL  CO. 


SYRACUSE,  N.  Y.    •    570  KC 


Page  46    •    December  22,  1958 


Broadcasting 


"Ad  Age  is 
just  naturally 
part  off  my  life" 


says  HOWARD  E.  WILLIAMS 

Vice-President/ Marketing 
E.  &  J.  Gallo  Winery 


"Anyone  in  the  business  of  promoting  sales  to 
consumers  must  be  vitally  interested  in  the  news 
Advertising  Age  brings  or  I'd  wonder  just  how 
aware  he  is  of  what's  ticking.  News  of  what's  going 
on  in  the  world  I  live  in  is  in  Ad  Age. 
So  Ad  Age  is  just  naturally  part  of  my  life." 

Since  the  executives  who  call  the  shots  in  advertising 
need  both  up-to-the-minute  news  and  sharp  analyses  of 
marketing  trends,  wherever  markets  and  media  are  being 
selected  and  schedules  planned,  there,  too,  you'll  find 
Advertising  Age.  Check  on  it:  you'll  discover  that  most  of 
the  admen  of  importance  to  you — those  who  influence 
as  well  as  those  who  activate  major  broadcasting 
decisions — consider  Ad  Age  an  important  part  of  their 
business  life. 

The  E.  &  J.  Gallo  Winery  is  just  one  example  from  AA's 
nationwide  audience.  This  California  concern,  which  sells 
more  than  100,000,000  bottles  of  wine  annually,  puts  its 
major  advertising  emphasis  on  television  and  radio.  Dur- 
ing the  first  half  of  1958,  Gallo  spent  more  than  $530,000* 
on  spot  tv  time  alone. 

Every  Monday,  market-interested  executives  at  Gallo 
turn  to  Ad  Age  to  keep  posted  on  the  developments  affect- 
ing them.  Altogether,  Ad  Age  covers  this  important  ad- 
vertiser and  its  agency,  Doyle  Dane  Bernbach  Inc.,  with 
a  total  of  48  paid- subscription  copies  each  week. 

Add  to  this  AA's  more  than  42,000  paid  circulation,  its 
tremendous  penetration  of  advertising  with  a  weekly  paid 
circulation  currently  reaching  over  12,500  agency  people 
alone,  its  intense  readership  by  top  executives  in  national 
advertising  companies — and  you'll  recognize  in  Ad  Age 
a  most  influential  medium  for  swinging  broadcast  deci- 
sions your  way. 

*  Television  Bureau  of  Advertising,  Inc. 


2  00    EAST    ILLINOIS     STREET    •     CHICAGO     11,  ILLINOIS 


HOWARD  E.  WILLIAMS 

Before  entering  the  wine  industry, 
Mr.  Williams"grew  up, "as  he  puts  it, 
in  the  advertising  agency  business. 
In  1948,  he  resigned  as  San  Fran- 
cisco manager  for  Young  &  Rubicam 
to  accept  the  general  managership 
of  the  Wine  Growers  Guild.  During 
this  first  association  with  a  wine  or- 
ganization, he  was  responsible  for 
creating  "Guild"  as  a  national 
brand.  Mr.  Williams  joined  the  E.  & 
J.  Gallo  Winery  in  1956.  As  vice- 
president  in  charge  of  marketing, 
he  is  concerned  with  the  introduc- 
tion of  new  products  (among  the 
latest:  the  Thunderbird  and  Paisano 
wines),  the  opening  of  new  markets, 
package  design,  and  other  duties. 

Mr.  Williams'  principal  leisure-time 
activities  include  fishing  and  furni- 
ture design.  Fishing  trips,  he  says, 
have  taken  him  as  far  as  Canada 
and  Alaska.  He  also  reports  that  as 
a  member  of  the  wine  industry,  "be- 
ing an  amateur  chef  is  par  for  the 
course." 


480    LEXINGTON  AVENUE 


NEW    YORK    17,    NEW  YORK 

7  Year  (52  issues)  $3 


Broadcasting 


December  22,  1958    •    Page  47 


DAVENPORT,  IOWA  -  ROCK  ISLAND,  ILLINOIS 

47th  TV  MARKET  IN  THE  U.S. 


PERSONNEL  RELATIONS 


CONTINUED 


As  Reported  in  TELEVISION  AGE,  May  19,  1958 

41  Albany-Schenectady-Troy    46  Omaha 

42  Nashville 

43  Champaign 

44  Miami 

45  Sacramento-Stockton 


47  Davenport-Rock  Island 


48  Binghamton 

49  Raleigh-Durham 

50  Asheville 


WOC-TV  is  No.  1  in  coverage 
In  This  47th  Market 


48  COUNTIES 

Population* 
Homes 
TV  Homes 
Farm  Homes** 
TV  Farm  Homes** 


NCS  2 


1,727,100 

556,500 
469,890 
97,101 
54,912 


Effective  Buying  Income*  $2,852,363,000 
Retail  Sales*  $2,076,120,000 

♦Sales  Management's  "Survey  of  Buying  Power, 
1958" 

**U.  S.  Census  of  Agriculture,  1954 


Col.  B.  J.  Palmer 
President 

Ernest  C.  Sanders 

Resident  Manager 

Pax  Shaffer 

Sales  Manager 

Peters,  Griffin,  Woodward, 
Inc.;  Exclusive  National 
Representatives 


WISCONSIN 


THE  QUINT  CITIES 
j.  IOWA 


DAVENPORT 
BETTENDORF 


channel 


ROCK  ISLAND 
MOL1NE 
EAST  MOLINE 


ILL. 


WOC-TV  Davenport,  Iowa  is  part  of  Cental  Broadcasting  Company  which 
also  owns  and  operate:;  WHO-TV  and  WHO-Radio  —  Des  Moines 


Union  Stops  KTLA  (TV)  Taping 
Pilgrimage  Play*  for  Hal  Roach 

Recording  of  the  Pilgrimage  Play  on 
videotape  as  an  hour-long  tv  program  at 
KTLA  (TV)  Los  Angeles  for  syndication 
by  Hal  Roach  studios,  scheduled  to  begin 
Wednesday  (Dec.  17),  has  been  postponed 
until  union  complications  can  be  ironed  out. 

Simply  stated,  the  situation  is  that 
Screen  Actors  Guild  and  Screen  Directors 
Guild  have  contracts  with  the  Roach 
studios  and  if  Roach  is  the  producer  and 
the  actors  and  director  are  on  his  payroll, 
they  expect  him  to  honor  those  contracts 
and  use  SAG  and  SDG  members.  If  KTLA 
is  the  producer,  under  its  contract  with 
ATFRA  it  would  be  expected  to  use 
AFTRA  members  in  the  Pilgrimage  Play 
cast.  KTLA's  directors  are  not  organized; 
the  station  has  no  contract  with  either  SDG 
or  Radio  &  Television  Directors  Guild, 
which  has  jurisdiction  over  directors  em- 
ployed on  live  programs  as  SDG  has  over 
those  employed  on  filmed  shows.  So  there 
is  no  jurisdictional  conflict  there. 

A  complicating  factor  is  the  AFTRA 
position  that  SAG's  jurisdiction  over  actors 
employed  on  filmed  programming  does  not 
extend  to  taped  shows,  regardless  of  whether 
the  taping  is  done  at  a  station  or  at  a 
motion  picture  studio.  Claude  McCue, 
AFTRA  western  regional  director,  has 
taken  the  stand  that  the  Pilgrimage  Play 
production  is  a  KTLA  remote  and  there- 
fore belongs  to  AFTRA,  regardless  of 
whether  the  station  or  Roach  is  the  pro- 
ducer. KTLA,  which  originally  was  to  pro- 
vide the  "below-the-line  facilities,"  may  now 
become  the  full  producer  of  the  program, 
which  would  then  be  sold  to  Roach  as  a 
package.  William  Sterling,  Roach  executive 
who  was  to  produce  the  religious  spectacle, 
declined  to  comment  on  the  situation. 

One  possibility  is  the  matter  may  be 
referred  to  the  NLRB.  This  was  considered 
unlikely,  however,  with  settlement  worked 
out  among  KTLA,  Roach  and  unions 
deemed  more  probable. 

Ironical  footnote:  Roach's  choice  of 
KTLA  to  handle  the  videotaping  was 
dictated,  at  least  in  part,  by  fact  that  both 
studio  and  station  technicians  are  members 
of  IATSE  and  that  having  KTLA  handle 
the  taping  would  avoid  any  union  problems 
[Program  Services,  Dec.  8]. 

Brady  Heads  Tv  Producers  Guild; 
Other  Officers,  Directors  Named 

Television  Producers  Guild  has  named 
officers  and  directors  to  serve  until  a  general 
election  next  May.  The  Guild  was  established 
to  secure  residual  payments  and  other  bene- 
fits for  producers  of  tv  programs  such  as 
are  enjoyed  by  other  craftsmen  working  in 
tv.  Officers  are:  president:  Ben  Brady;  first 
vice  president:  David  Dortort;  second  vice 
president:  Ralph  Levy;  secretary:  Edgar 
Peterson;  treasurer:  Albert  McCleery.  Di- 
rectors, in  addition  to  the  officers,  are: 
Cecil  Barker,  Ben  Feiner,  James  Fonda. 
Axel  Gruenberg,  Roy  Huggins,  Hal  Hudson, 
Sheldon  Leonard,  Nat  Perrin,  Darrell  Goss 
and  Anthony  Barr.  Mr.  Barr  represents 
associate  producer  members. 


United  Press  International 
Facsimile  Newspictures  and 
United  Press  Movietone  Newsfilm 
Build  Ratings  L  


Page  48    •    December  22,  1958 


Broadcasting 


INTERNATIONAL 


Some  European  Commercials 
Better  than  Ours — Spight 

European  television  advertising  is  equal  to 
America's  in  art,  puppetry,  and  color  while 
ahead  in  the  use  of  humor  in  commercials, 
says  Lindsey  Spight,  former  vice  president 
and  head  of  Blair  Tv's  San  Francisco  office, 
just  returned  from  a  seven-week  tour  of  the 
Continent. 

Other  observations  by  Mr.  Spight  include 
the  possible  introduction  of  a  third  tv  net- 
work in  Great  Britain.  The  question  in  tv 
circles  there,  he  said,  is  not  whether  there 
should  be  a  third  system,  but  who  should 
control  it — the  BBC,  the  operators  of  the 
present  commercial  network  or  a  new 
group?  Likelihood  is,  Mr.  Spight  reports, 
that  the  third  system  will  conform  with  the 
European  standard  of  625  lines  instead  of 
telecasting  with  a  definition  of  405  lines 
now  used  in  the  United  Kingdom. 

Pressure  from  continental  advertisers 
seems  certain  to  expand  the  amount  of 
commercial  time  in  the  near  future,  Mr. 
Spight  predicts.  In  West  Germany,  with 
some  two  million  tv  families,  the  6:30-7 
p.m.  slot  each  evening  (except  Sunday)  is 
commercial.  Three  minutes  of  announce- 
ments precede  and  follow  half-hour  shows 
such  as  a  German-dubbed  Father  Knows 
Best.  Demand  for  these  six  minutes  a  day 
is  such  that  the  slot  is  sold  out  for  the 
whole  of  next  year,  Mr.  Spight  was  told. 
A  similar  situation  exists  in  Italy,  where  a 
10-minute  block  of  commercials  is  broad- 
cast each  evening. 

Mr.  Spight  found  that  broadcasting  ex- 
ecutives of  both  countries  are  looking  for- 
ward to  second  tv  systems.  The  advent  of 
commercial  competition  will  improve  tv  set 
sales  as  well  as  programming,  the  retired 
Blair  Tv-man  forecasts. 

European  advertising  agencies  are  well 
equipped  to  produce  tv  commercials,  Mr. 
Spight  observes,  as  they  have  had  a  lot  of 
experience  preparing  ads  for  motion  pic- 
ture theatres,  a  major  medium  in  Europe 
and  Great  Britain.  It  was  after  seeing  the 
prize-winning  cinema  and  tv  commercials 
from  the  Venice  Festival  that  Mr.  Spight 
came  to  the  conclusion  that  European  ads 
are  equal  or  better  than  the  home  product. 

INTERNATIONAL  SHORTS 

Bertram  H.  Claster  Enterprises,  Baltimore, 
announces  its  tv  series,  Romper  Room,  will 
go  international  on  its  sixth  anniversary, 
Feb.  9,  with  appearance  on  CKCW-TV 
Moncton,  N.  B.,  Canada. 

Production  has  started  at  Old  Chelsea,  14 
miles  north  of  Ottawa,  Ont.,  on  half -hour 
television  film  series  on  Royal  Canadian 
Mounted  Police.  Series  is  being  produced 
jointly  by  Canadian  Broadcasting  Corp., 
Ottawa;  British  Broadcasting  Corp.,  London, 
England;  and  Crawley,  McConnell  Ltd., 
Ottawa.  Filming  is  being  done  by  Crawley 
Films  Ltd.,  Ottawa,  with  Bernard  Girard, 
Los  Angeles  writer  and  director,  as  pro- 
ducer-director. Series  will  be  distributed  in- 
ternationally and  will  have  French-language 
version.  Series  will  deal  with  activities  of 
three-man  Mountie  detachment. 


WCSH-TV  6 


NBC  Affiliate 


Portland,  Maine 


LOOK  MOM  NO  CLAIMS! 


RADIO  STATIONS 

OF  MAINE 


WCSH-TV,  Portland 
WLBZ-TV,  Bangor 
WCSH-Radio,  Portland 
WLBZ-Radio,  Bangor 
WRDO-Radior  Augusta 


A  matching  schedule  on  Ch.  2  in  Bangor  saves  an  extra  5% . 


Broadcasting 


December  22,  1958    •    Page  49 


TRADE  ASSNS. 

NAB  CONVENTION  ON  PLANS  BOARD 

•  Committee  charts  standard-size  meeting  in  Chicago 

•  Top  management  business  dominates  March  15-18  agenda 


The  problems  of  top  broadcast  manage- 
ment will  dominate  NAB's  convention,  to 
be  held  March  15-18  at  the  Conrad  Hilton 
Hotel,  Chicago,  but  there  isn't  any  indica- 
tion the  annual  meeting  will  be  cut  down  in 
size. 

A  year  ago  many  NAB  officers  and  board 
members  thought  the  industry  meeting  was 
getting  too  big,  though  it  is  not  in  a  class 
with  the  gigantic  conventions  of  many  pro- 
fessions. They  decided  to  focus  program- 
ming on  management  problems,  but  plan- 
ning for  the  broadcast  meeting  next  March 
points  to  the  usual  near-2,000  official  regis- 
trants plus  the  normal  quota  of  unofficial 
participants. 

Last  Tuesday  (Dec.  16)  NAB's  Board 
Convention  Committee  met  in  Washington 
to  work  over  the  preliminary  plans.  The 
members  found  that  the  annual  exhibition 
of  broadcast  equipment  will  be  the  largest 
in  history.  However,  programming  is  cut 
by  one  day. 

Contracts  are  out  for  18,750  square  feet 
of  exhibit  space,  the  committee  was  told  by 
Everett  E.  Revercomb,  convention  manager 
and  NAB  secretary-treasurer.  This  tops  all 
past  records  by  1,500  square  feet  and  is 
4,000  square  feet  larger  than  the  combined 
space  last  spring  at  the  Biltmore  and  Statler 
Hotels  in  Los  Angeles. 

Film,  transcription,  program  services  and 
related  convention  exhibitors  will  be  allotted 
hospitality  suites  scattered  around  the  Con- 
rad Hilton  in  March  in  lieu  of  the  usual 
two-floor  cluster  of  sample  rooms  featured 
by  equipment  in  operation  and  elaborate 
displays. 

An  NAB  survey  showing  program  ideas 
of  500  radio  and  tv  stations  guided  the 
convention  committee  last  week  in  its  plan- 
ning. G.  Richard  Shafto,  WIS-TV  Columbia, 
S.C.,  and  Robert  T.  Mason,  WMRN  Marion, 
Ohio,  are  co-chairmen  of  the  committee. 

The  first  step  was  selection  of  a  keynoter, 
with  Robert  W.  Sarnoff,  NBC  board  chair- 
man, selected  as  recipient  (story  this  page). 

The  convention  will  be  built  around  three 
types  of  sessions — top  management-owner- 
ship, general  sessions  and  the  Engineering 
Conference. 

Separate  radio  and  tv  programs  are 
planned  the  afternoon  of  Monday,  March 
16,  Tuesday  morning  and  Wednesday  after- 
noon. Only  management-ownership  delegates 
are  eligible  to  attend,  plus  others  accredited 
by  them.  An  accreditation  technique  will  be 
set  up  next  month. 

General  sessions  are  scheduled  Monday 
noon,  when  tentative  programming  calls  for 
keynote  address  at  luncheon;  Tuesday  noon, 
luncheon  address  by  FCC  chairman; 
Wednesday  morning,  proposed  FCC  round- 
table,  and  Wednesday  noon,  luncheon  ad- 
dress by  NAB  President  Harold  E.  Fellows. 
Tuesday  afternoon  is  left  open  for  inspection 
of  exhibits. 

All  delegates,  including  associate  mem- 
bers and  those  attending  the  Engineering 
Conference,  are  eligible  to  attend  general 

Page  50   •   December  22,  1958 


sessions  and  the  final  event,  the  Wednesday 
night  banquet  at  which  Broadcast  Music 
Inc.  will  provide  entertainment. 

J.  Frank  Jarman,  WDNC  Durham, 
N.C.,  NAB  Radio  Board  chairman,  will 
open  the  radio  management  conference. 
Topics  will  include  programming,  projecting 
the  station  image,  standards  of  good  radio 
practice,  music  licensing,  audience  research, 
five-year  forecast,  editorializing,  legislative 
report  and  automation  trends.  Radio  Ad- 
vertising Bureau  will  stage  a  sales  clinic. 

C.  Howard  Lane,  KOIN-TV  Portland, 
Ore.,  Tv  Board  chairman,  will  open  the  tv 
management  sessions.  Topics  will  include 
discussions  and  reports  on  creativity  and 
programming,  Congress,  tv  allocations,  sales 
and  costs,  tv  film  and  videotape.  Television 
Bureau  of  Advertising  will  hold  a  sales 
clinic.  An  election  is  scheduled  for  four 
vacancies  on  NAB's  Tv  Board. 

The  Engineering  Conference  will  em- 
phasize "how  to"  presentations,  according  to 
James  D.  Russell,  KKTV  (TV)  Colorado 
Springs,  Colo.,  NAB  board  liaison. 

Attending  last  week's  convention  plan- 
ning session,  besides  Messrs.  Shafto,  Mason, 
Jarman  and  Lane,  were  Joseph  E.  Baudino, 
Westinghouse  Broadcasting  Co.;  John  H. 
DeWitt,  WSM  Nashville,  Tenn.;  William 
Holm,  WLPO  LaSalle,  111.,  and  Fred  A. 
Knorr,  WKMH  Dearborn,  Mich. 

NAB  staff  participants  besides  Messrs. 
Fellows  and  Revercomb  were  Thad  H. 
Brown  Jr.,  tv  vice  president;  John  F.  Meag- 
her, radio  vice  president;  Howard  H.  Bell, 
assistant  to  the  president  for  joint  affairs; 
Donald  N.  Martin,  public  relations  assistant 
to  the  president,  and  A.  Prose  Walker,  en- 
gineering manager. 

Wilner,  Sarnoff  Named 
By  NAB  for  '59  Awards 

Robert  W.  Sarnoff,  NBC  board  chair- 
man, has  been  named  by  the  NAB  Board 
Convention  Committee  to  receive  the  asso- 
ciation's 1959  Keynote  Award  for  Dis- 
tinguished Service.  He  will  be  keynote 
speaker  at  the  annual  convention  in  Chi- 
cago March  15-18. 

A  new  NAB  award  honoring  broadcast 
engineers  who  make  outstanding  technical 
contributions  to  radio  and  tv  will  be  pre- 
sented during  the  convention  to  John  T. 
Wilner,  engineering  vice  president  of  the 
Hearst  stations. 

The  keynote  award,  seventh  in  the  NAB 
series,  assumes  a  father-son  aspect,  Brig. 
Gen.  David  Sarnoff,  RCA  board  chairman, 
having  received  the  first  award  in  1953.  His 
son,  Robert  W.,  will  accept  the  award  Mon- 
day, March  16,  as  NAB  formally  opens  its 
convention.  The  award  is  given  annually  to 
a  person  who  has  made  "a  significant  and 
lasting  contribution  to  the  American  system 
of  broadcasting  by  virtue  of  singular 
achievement  or  continuing  service." 

Announcement  of  the  keynoter  selection 


MR.  SARNOFF  MR.  WILNER 


was  made  Dec.  16  after  a  Washington  meet- 
ing of  the  NAB  Board  Convention  Commit- 
tee by  its  co-chairmen,  G.  Richard  Shafto, 
WIS-TV  Columbia,  S.C.,  and  Robert  T. 
Mason,  WMRN  Marion,  Ohio. 

Mr.  Sarnoff,  40,  has  been  with  NBC  a 
decade  following  service  with  the  Cowles 
stations  and  publications.  He  moved  from 
an  account  executive  post  at  the  network 
through  programming,  production  and  film 
departments  into  top  executive  responsi- 
bility. 

Past  keynoters  besides  Gen.  Sarnoff  have 
been  William  S.  Paley,  CBS  board  chair- 
man, 1954;  Mark  Ethridge,  publisher  of  the 
Courier-Journal  and  Louisville  Times  and 
a  former  NAB  president,  1955;  Robert  E. 
Kintner,  then  ABC  president,  1956;  ex- 
President  Herbert  Hoover,  1957,  and  Dr. 
Frank  N.  Stanton,  CBS  Inc.  president. 
1958. 

The  NAB  Engineering  Award  Committee 
that  picked  Mr.  Wilner  for  the  first  technical 
award  cited  his  work  in  developing  the  "im- 
age orthicon  saver." 

The  electronic  innovation  greatly  pro- 
longs the  life  of  costly  image  orthicon  tubes 
in  tv  cameras,  relieving  the  "stickiness" 
problem  after  camera  tubes  have  been  in 
use  for  some  time.  The  problem  had  plagued 
engineers  from  early  tv  days. 

Mr.  Wilner  will  receive  the  award  during 
the  13th  annual  Broadcast  Engineering  Con- 
ference, a  feature  of  the  annual  NAB  con- 
vention. 

The  presentation  will  be  made  at  a 
March  18  luncheon.  A.  Prose  Walker,  NAB 
manager  of  engineering,  headed  the  selection 
committee,  which  based  the  award  on  Mr. 
Wilner's  "contribution  to  technical  knowl- 
edge and  operating  techniques  which  have 
both  engineering  and  economic  benefits  to 
broadcasting  stations." 

Before  joining  the  Hearst  group  in  1949 
Mr.  Wilner  served  with  CBS  where  he  en- 
gaged in  color,  monochrome  and  uhf  de- 
velopment work  for  12  years. 

Clements  Heads  News  Group 

Jack  Clements,  WRVA  Richmond,  was 
elected  first  president  of  the  new  Mid- 
Atlantic  News  Broadcasters  Assn.  at  its  re- 
cent Norfolk,  Va.,  meeting.  Lon  Backman. 
WCMS  Norfolk,  was  elected  vice  president 
and  Charles  Roeder,  WCBM  Baltimore, 
secretary-treasurer.  The  association  includes 
Virginia,  West  Virginia,  District  of  Colum- 
bia, Maryland,  Delaware  and  Southern 
Pennsylvania.  It  is  an  outgrowth  of  a  move 
suggested  by  Radio  Television  News  Direc- 
tors Assn. 

Broadcasting 


NAB  Maps  Standards 
For  Station  Editorials 

A  road  map  for  broadcast  editorials  is 
proposed  by  NAB. 

The  practice  of  taking  a  position  on  local, 
regional  and  national  affairs  is  growing  in 
the  broadcast  industry  but  there  is  only 
one  uniform  policy:  FCC's  insistence  that 
both  sides  be  fairly  presented. 

Last  week  (Dec.  17)  a  special  NAB  com- 
mittee that  has  been  studying  the  subject, 
completed  a  report  after  several  months  of 
staff  work.  The  committee  was  formed  last 
spring  at  the  direction  of  the  NAB  board 
of  directors. 

The  committee,  meeting  in  Washington 
took  two  main  steps:  (1)  Drew  up  proposed 
standards  of  editorial  practice  to  guide  radio 
and  tv  stations  desiring  to  editorialize,  and 
(2)  analyzed  editorializing  problems,  includ- 
ing station  responsibility  and  the  doctrine  of 
fair  comment. 

The  report  now  goes  to  the  NAB  Board, 
which  meets  Feb.  2-6  at  Hollywood  Beach, 
Fla. 

Broadcast  editorials  are  "an  important 
force  for  community  improvement"  and  a 
means  of  interesting  citizens  in  public  affairs 
and  stimulating  them  "to  become  personally 
more  active  in  community  life,"  the  com- 
mittee report  said.  Co-chairmen  of  the  com- 
mittee are  Alex  Keese,  WFAA  Dallas,  and 
Joseph  E.  Baudino,  Westinghouse  Broad- 
casting Co. 

Aiding  the  committee  in  its  report  was  a 


detailed  survey  of  station  editorializing 
practices.  It  was  based  on  questionnaires 
filled  out  last  autumn  by  delegates  attending 
NAB  fall  conferences.  Editorializing  discus- 
sions were  conducted  at  each  of  the  eight 
conferences. 

Attending  the  committee  meeting  besides 
Messrs.  Keese  and  Baudino  were  Simon 
Goldman,  WJTN  Jamestown,  N.  Y.;  Daniel 
W.  Kops,  WAVZ  New  Haven,  Conn.;  C. 
Wrede  Petersmeyer,  Corinthian  Broadcast- 
ing Corp.;  Robert  L.  Pratt,  KGGF  Coffey- 
ville,  Kan.,  and  G.  Richard  Shafto,  WIS-TV 
Columbia,  S.  C. 

Marks  Nominated  as  FCBA  Head 

Leonard  Marks  has  been  nominated  for 
presidency  of  the  Federal  Communications 
Bar  Assn.  in  the  coming  year.  Nominations 
will  be  acted  upon  by  the  organization's 
membership  at  the  annual  banquet  Jan.  9 
in  the  Sheraton  Park  Hotel  in  Washing- 
ton [Professional  Services,  Dec.  15]. 
Other  nominees:  Frank  U.  Fletcher,  first 
vice  president;  Robert  M.  Booth  Jr.,  second 
vice  president;  Edward  F.  Kenehan,  secre- 
tary; E.  Stratford  Smith,  treasurer;  John  H. 
Midlen,  assistant  secretary;  Theodore  Baron 
and  Arthur  H.  Schroeder,  each  for  a  three- 
year  term  on  the  executive  committee; 
Donald  C.  Beelar,  for  a  one-year  term  to 
fill  the  unexpired  term  of  the  late  Verne  R. 
Young,  and  outgoing  FCBA  President  Wil- 
liam C.  Koplovitz,  as  delegate  to  the  Amer- 
ican Bar  Assn.  for  a  two-year  term  begin- 
ning after  the  ABA  meeting  in  1959. 


Reps  Elect  Peters  President 
Of  SRA,  Succeeding  Headley 

H.  Preston  Peters,  president  of  Peters, 
Griffin,  Woodward,  station  representative, 
was  elected  president  of  the  Station  Repre- 
sentatives Assn.  succeeding  Frank  M. 
Headley,  of  H-R  Representatives  and  H-R 
Television,  who  retires  at  the  end  of  this 
year  after  a  two-year  term. 

At  the  annual  membership  meeting 
Wednesday  (Dec.  17)  in  New  York,  the 
following  were  elected: 

John  Blair  of  John  Blair  Co.,  vice  presi- 
dent; Eugene  Katz  of  The  Katz  Agency,  re- 
elected treasurer;  Richard  O'Connell  of 
Richard  O'Connell  Inc.,  re-elected  secretary, 
and  Adam  Young  of  Adam  Young  Inc., 
elected  to  a  three-year  board  term.  Directors 
for  1959:  Messrs.  Peters,  Headley,  Blair, 
Katz,  O'Connell,  Young  and  Joseph  J.  Weed 
of  the  Weed  firm  and  Lewis  H.  Avery  of 
Avery-Knodel. 

Country  Music  Assn.  Opens  Office 

The  Country  Music  Assn.,  a  group  of  ra- 
dio-tv  station  owners,  disc  jockeys,  publish- 
ers, etc.  [Trade  Assns.,  Dec.  1],  has  opened 
headquarters  at  604  Exchange  Bldg.,  Nash- 
ville. 

Organizational  plans  will  be  made  final 
and  committees  appointed  at  a  Jan.  10-11 
board  of  directors-officers  meeting  at  the 
Hermitage  Hotel,  Nashville.  Mrs.  Jo  Walk- 
er has  been  appointed  CMA  office  manager. 


KMJ-TV  in  the  Billion-Dollar 
Valley  of  the  Bees 


Leads  in  syndicated  shows  —  with  these 
top  shows:  Highway  Patrol,  Death  Valley  Days, 
Burns  and  Allen,  People's  Choice,  Decoy,  African  Patrol, 

Robin  Hood  and  Buccaneers. 


KMJ-TV  •   FRESNO,  CALIFORNIA   •  The  Katz  Agency,  National  Representative 


Broadcasting 


December  22,  1958    •    Page  51 


THE  KOBY  RECORD 

IS  TOPS 
IN  SAN  FRANCISCO 


Forget  the  others— because  the  hit  num- 
ber in  San  Francisco  is  85.4%  (Adults 
in  Audience  Composition— June  Niel- 
sen). KOBY  is  the  top  seller— keeps  its 
loyal  San  Francisco  audience  in  a  buy- 
ing frame  of  mind!  No  double  spotting! 

10%  discount  when  buying  KOBY  — 
and.  KOSI,  Denver! 

1 0,000  Watts 
in 

San  Francisco 

See  PETRY—  and  get  on  the 
KOBY  Hit  Parade! 

For  Greenville,  Miss.— WGVM 

Mid-America  Broadcasting  C©« 


NTA'S  DREAM  PACKAGE 

of  85  feature  films  from  the 
studios  of  20th  Century-Fox 
and  other  important  producers 


Each  and  every  one  of  the  85 
feature  films  in  this  distin- 
guished group  offers  a  sales 
and  rating  dream!  top-flight, 
stars,  first-rate  pictures. 

THIS  ABOVE  ALL 

Tyrone  Power,  Joan  Fontaine, 
Thomas  Mitchell 

CALL  NORTHSIDE  777 

James  Stewart,  Lee  J.  Cobb,  Richard  Conte 

MOTHER  WORE  TIGHTS 

Betty  Grable.  Dan  Dailey 

THE  RAINS  CAME 

Tyrone  Power,  Myrna  Loy 

HEAVEN  CAN  WAIT 

Gene  Tierney,  Don  Ameche 

CALL  OF  THE  WILD 

Clark  Gable,  Loretta  Young 

ROAD  TO  GLORY 

Fredric  March,  Lionel  Barrymore 

For  the  full  story, 

get  in  touch  today  with  .  .  . 

MTA  NATIONAL  TELEFILM 
Win  ASSOCIATES,  INC., 
10  Columbus  Circle. New  York  19 


MANUFACTURING 


BY  THE  ROCKETS'  RED  GLARE 


The  space  age  is  rocketing  into  orbit 
all  around. 

Press  Wireless  Inc.,  New  York,  which 
operates  in  the  international  radiotele- 
graph field,  has  applied  for  authority  to 
provide  its  clients  with  voice  communi- 
cations with  the  first  manned  vehicle  to 
reach  outer  space.  And  last  month  an 
RCA  engineer  posed  the  possibility  of  an 
earth  satellite  "post  office"  to  a  gathering 
of  the  American  Rocket  Society. 

The  FCC  answered  an  earlier  Press 
Wireless  request  [Government,  Oct.  20, 
et  seq.],  to  confirm  the  applicability  of 
present  licenses  to  outer  space  use,  by 
informing  Press  Wireless  that  the  Com- 
mission will  consider  such  applications 
on  a  case-by-case  basis.  In  asking  the 
FCC  for  a  Special  Temporary  Authority 
to  cover  two-way  communication  with 
manned  vehicles  in  outer  space,  Press 
Wireless  referred  to  either  U.S.  or 
U.S.S.R.  vehicles. 

"Since  the  firing  of  a  manned  vehicle 
or  missile  into  the  regions  of  outer  space 
is  of  vital  concern  to  everyone,  the  press 
and  broadcast  organizations  will  ob- 
viously wish  to  interrogate  the  first  man 
to  be  placed  into  outer  space  in  order  to 
ascertain  his  reactions,  his  experiences 
and  his  well  being,"  Press  Wireless  told 
the  FCC. 

In  the  case  of  the  RCA  engineer's 
speech  to  ARS,  the  possibility  is  raised 
that  the  stamp  "via  airmail"  may  in  time 
be    replaced   by    "send    by  sputnik." 


Sidney  Metzger,  manager  of  communi- 
cations engineering  at  RCA's  Astro-Elec- 
tronic Products  Div.,  Princeton,  N.  J., 
told  the  annual  meeting  of  ARS  in  New 
York  that  an  earth  satellite  "post  office" 
system  that  would  transmit  all  first  class 
and  airmail  letters  via  microwave  radio 
signals  (1,000-10,000  mc  band)  from  the 
U.S.  to  Europe  might  one  day  come  into 
being. 

The  way  Mr.  Metzger  sees  it,  let- 
ters would  be  written  on  standard  forms 
(reminiscent  of  the  World  War  II  "V- 
Mail"  blank),  their  contents  converted 
electronically  into  signals,  shot  out  into 
space  to  a  satellite  repeating  station  thou- 
sands of  miles  above  the  earth  at  a  longi- 
tude midway  between  the  two  hemi- 
spheres. From  there,  the  signals  would 
be  beamed  to  an  appropriate  post  office 
which  would  de-scramble  the  signal. 

Thus,  the  letter  now  sent  by  surface 
mail  (8  cents  for  the  first  ounce,  5  cents 
for  each  additional  ounce)  and  requiring 
about  10  days  for  delivery  would  be  sent 
within  2Vi  days  and  cost  12-15  cents  per 
letter.  Even  the  present  airmail  system 
(15  cents  per  half  ounce)  requires  up  to 
4-6  days  in  most  regions  outside  of  major 
European  cities. 

How  would  RCA  fit  into  this  pro- 
posal? Suggested  Mr.  Metzger:  Use  the 
RCA  "Electro-Fax"  printer  in  combina- 
tion with  a  special  thin-window  display 
tube  now  being  developed  by  RCA. 


Tv  Shows,  Networks  Draw  Fire 
Of  Siragusa  at  Admiral  Meeting 

Tv  programming  in  general  and  networks 
in  particular  have  drawn  a  verbal  broad- 
side from  Ross  D.  Siragusa.  president  of 
Admiral  Corp.,  for  alleged  shortcomings 
on  the  domestic  and  international  scenes. 

Addressing  the  company's  annual  conven- 
tion in  Chicago  Dec.  13,  Mr.  Siragusa  said: 

"Television  networks  are  offering  the 
American  people  a  thimbleful  of  imagina- 
tion in  programming  and  are  throwing  buck- 
ets of  commercials  on  top  of  it.  .  .  .  One 
thing  we  are  missing  in  television  is  the  ex- 
citing kind  of  programming  which,  with- 
out a  doubt,  serves  as  a  stimulus  to  tele- 
vision set  ownership." 

Mr.  Siragusa  has  been  occasionally  critical 
of  network  operations,  particularly  with  re- 
spect to  color  tv  programming.  Admiral  it- 
self has  eschewed  television  advertising  for 
several  months,  concentrating  on  print 
media. 

He  commented  further,  "We  have  barely 
begun  to  understand  the  great  power  for 
good  lying  comparatively  dormant  in  the 
magic  of  television."  He  suggested  the  ex- 
change of  30  minutes  per  week  of  free  tv 
time  between  an  American  network  and 
"the  Russian  tv  home."  As  an  example  of 
creative  television,  he  cited  the  telecast  of 
the  Papal  coronation  from  Rome  into 
France,  Belgium  and  other  Italian  cities. 

The  manufacturing  industry  has  reached 


the  high  saturation  point,  dipped  and  started 
another  climb,  generated  by  replacements 
and  second-set  purchases,  he  said.  The  re- 
placement market  has  increased  to  the  point 
where  it  now  offsets  the  decline  caused  by 
saturation.  In  1958,  Mr.  Siragusa  noted, 
sales  dropped  20%  to  about  five  million- 
plus  units  but  should  hit  six  million  in 
1959.  Admiral  expects  a  25%  increase  in 
the  upcoming  first  quarter  over  that  period 
this  year,  he  reported. 

Radio  Sets  Up  Before  Holiday, 
Tv  Receivers  Off  in  November 

Radio  set  production  and  sales  increased 
in  November  as  the  holiday  season  ap- 
proached but  tv  production  and  sales 
showed  a  drop. 

Preliminary  November  estimates  by  Elec- 
tronic Industries  Assn.  show  960,383  radio 
sets  were  produced  in  November  compared 
to  922,508  in  October  and  993,491  in 
November  a  year  ago.  Radio  set  sales  to 
consumers  totaled  890,000  in  November, 
6%  over  the  837,821  in  November  1957. 
October  radio  sales  totaled  711,877. 

Radio  production  totaled  7,185,537  sets 
in  11  months  of  1958  compared  to  7,937,- 
069  in  the  same  1957  period,  a  drop  of 
9%.  Radio  sales  to  comsumers  for  11 
months  of  1958  totaled  6,312,133  sets  com- 
pared to  7,209,791  in  the  same  1957  period. 
Auto  radios  move  directly  to  car  manufac- 
turers. 

Production  of  tv  sets  totaled  439,904  in 


Page  52    •    December  22,  1958 


Broadcasting 


November  compared  to  495,617  in  October 
and  574,646  in  November  a  year  ago. 
Eleven-month  tv  output  was  4,507,710  sets 
compared  to  5,825,804  in  the  same  1957 
period. 

Television  sales  to  consumers  totaled 
510,000  in  November  compared  to  556,584 
in  October  and  625,166  in  November  1957. 
Tv  sales  for  11  months  of  1958  totaled  4,- 
671,496  sets  compared  to  5,755,559  in  the1 
same  1957  period. 

Signal  Corps  Takes  Delivery 
Of  GE  Mobile  Color  Tv  Unit 

A  fully-equipped  mobile  color  tv  unit  has 
been  delivered  by  General  Electric  to  the 
Army  Signal  Corps  Pictorial  Center,  Long 
Island  City,  N.Y.  Described  as  the  "first 
complete  color  tv  studio  on  wheels,"  it  was 
designed  and  developed  by  the  GE  Techni- 
cal Products  Dept.,  Syracuse,  N.Y. 

The  mobile  unit,  containing  three  color 
cameras,  studio  control  equipment  and  com- 
plete audio  gear,  is  housed  in  a  35-ft.,  18-ton 
aluminum  trailer.  Use  of  transistors  made  it 
possible  to  reduce  the  standard  size  of  color 
tv  equipment  and  fit  it  in  the  trailer,  ac- 
cording to  William  J.  Morlock,  general  man- 
ager of  the  GE  Technical  Products  Dept. 
An  Army  spokesman  said  the  mobile  unit, 
will  be  used  for  "various  training  and  op- 
erational activities." 

EIA  Releases  Standards 

Four  new  sets  of  recommended  stand- 
ards of  the  electronics  industry  are  being 
made  available  by  Electronic  Industries 
Assn.  They  cover  test  methods  for  compo- 
nent parts,  broadcast  microphones  cables, 
ratings  on  hookwire  and  the  measurement 
of  direct  interelectrode  capacitances.  Copies 
may  be  obtained  at  EIA  Engineering  Dept., 
11  W.  42d  St.,  New  York  36  (minimum 
charge  of  $1  on  all  orders). 

MANUFACTURING  SHORTS 

RCA's  electron  tube  division,  Harrison, 
N.  J.,  announces  that  starting  in  January 
division  will  offer  two  distinct  lines  of  tv 
picture  tubes  for  black-and-white  sets — 
all-new  premium  line  and  "economy-priced" 
factory-rebuilt  line.  Prices  of  lines  and 
other  marketing  information  will  be  an- 
nounced during  week  of  Jan.  5. 

Miratel  Inc.,  St.  Paul,  Minn.,  announces 
video  monitor  designed  for  educational,  in- 
dustrial and  broadcast  fields.  Unit,  model 
L59B,  features  metal  cabinet  and  90  degree 
aluminized  kine,  and  gives  better  than  500 
line  resolution  with  stable  vertical  hold 
circuitry  for  use  with  industrial  cameras. 
Series  is  available  in  17"  screen  and  is 
priced  at  $189.  Write  Miratel  Inc..  1080 
Dionne  St.,  St.  Paul. 

General  Electric's  communication  products 
department,  Lynchburg,  Va.,  has  introduced 
new  series  of  equipment  designed  to  operate 
in  6  kmc  band. 

Dage  Television  Div.,  Thompson  Ramo 
Woolridge  Inc.,  Michigan  City,  Ind.,  an- 
nounces introduction  of  completely  transis- 
torized military  tv  system.  Called  MTS-4, 
system  is  engineered  "to  meet  adverse  mili- 
tary environment  specifications." 


AGAIN! 

Rochester,  N".  Y.'s  largest 
Over-All 
share  of  audience! 

* 

274  FIRSTS* 
out  off  455  competitive 
Quarter- Hours 

* 

11  of  the  top  15* 
Rochester  favorites 

Rochester  Metropolitan  Area 

TELE  PULSE,  OCT.,  1958 

NATIONAL  REPRESENTATIVES 
The  Boiling  Co.  WVET-TV 
Everett  McKinney  WHEC-TV 

. 

;5* 


Broadcasting 


December  22,  1958    •    Page  53 


Inside  Eastern  Iowa  tv. 


(WMT-TV,  represented  nation- 
ally by  The  Katz  Agency,,  covers 
over  half  of  the  tv  families  in 
Iowa,  dominates  Cedar  Rapids, 
Waterloo  and  Dubuque,  three  of 
Iowa's  six  largest  cities.) 


KTRK'TV,  channel  13 


MEN  WHO  READ 
BUS  I  NESS  PAPERS 
MEAN  BUSINESS 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


NETWORKS 

CBS-TV  'Minimum  Buy7  Policy 
Outlined  to  Agencies,  Sponsors 

CBS-TV  made  it  official  last  week,  for- 
mally announcing  its  new  "minimum  buy" 
policy — as  a  substitute  for  its  current  "must- 
buy"  station  list — to  advertisers  and  agen- 
cies. 

As  spelled  out  in  a  closed-circuit  report 
to  affiliates  a  week  earlier  [Networks,  Dec. 
15],  the  new  plan  will  scrap  the  present 
must-buy  list  and  substitute  a  policy  that  ad- 
vertisers will  be  able  to  cancel  after  1 3  weeks 
unless  they  buy  stations  representing  at  least 
80%  of  the  gross  network  rate  card  (in  the 
case  of  nighttime  programs)  and  a  mini- 
mum of  75%  of  the  card  (for  daytime 
shows). 

The  new  policy  applies  to  new  and  re- 
newed orders  placed  after  March  1.  Wil- 
liam H.  Hylan,  sales  administration  vice 
president  who  sent  out  the  letters  explain- 
ing the  new  approach,  asked  that  "any  cur- 
rent advertiser  desiring  to  change  his  line- 
up after  March  1,  1959,  must  communicate 
with  us  not  later  than  Jan.  15,  1959,  so  that 
we  can  work  out  the  date  on  which  such 
changes,  if  any,  can  be  made  effective." 

Mr.  Hylan's  letter  noted  that  if  CBS-TV 
accepts  any  order  which  "omits  any  sig- 
nificant section  of  the  U.S.,"  the  network 
will  reserve  the  right  to  cancel  after  13 
weeks  by  giving  60  days'  prior  notice. 

"In  addition  to  our  requirement  that  sub- 
stantial national  coverage  be  provided,"  Mr. 
Hylan's  letter  continued,  "we  naturally  must 
recognize  the  needs  and  desires  of  co-spon- 
sors. This  will,  of  course,  continue  to  be  a 
consideration  in  the  orderly  administration 
of  our  new  plan." 

The  letter  confirmed  that  no  nighttime 
sponsor  and  only  two  daytime  advertisers 
currently  buy  less  than  the  minimum  set 
under  the  new  plan.  CBS-TV  officials  de- 
clined to  identify  these. 

Tv  Network  Regrouping  in  Maine 

Television  network  affiliations  in  Bangor, 
Me.,  will  change  on  Feb.  1,  with  WLBZ-TV 
(ch.  2)  moving  from  CBS-TV  to  NBC-TV 
and  WABI-TV  (ch.  5)  going  to  CBS-TV.  In 
addition,  WAGM-TV  Presque  Isle,  Me., 
(ch.  8),  under  the  same  ownership  as  WABI- 
TV  but  now  an  NBC-TV  primary  affiliate, 
will  join  CBS-TV  as  an  Extended  Market 
Plan  affiliate  on  Feb.  1.  WABI-TV  is  owned 
by  Community  Telecasting  Service  and 
WAGM-TV  by  a  community  subsidiary, 
Aroostook  Broadcasting  Corp.,  with  Horace 
A.  Hildreth  as  president  and  Leon  P.  Gor- 
man Jr.,  as  executive  vice  president  of  both. 
WLBZ-TV  is  one  of  the  Adeline  B.  Rines 
Stations  and  is  operated  by  William  H. 
Rines,  president,  and  Rudolph  O.  Marcoux, 
general  manager. 

KRMG  Signs  as  CBS  Affiliate 

KRMG,  Meredith  Publishing  Co.'s  50 
kw  outlet  in  Tulsa,  Okla.,  has  signed  with 
CBS  Radio  effective  Jan.  5,  when  the  net- 
work's new  Program  Consolidation  Plan 
takes  effect.  The  move  is  being  announced 
today  (Dec.  22)  by  Fred  Bohen,  president 
of  the  station,  and  Arthur  Hull  Hayes, 
president  of  CBS  Radio. 


THE  BIG  RED  LIGHT 

Radio  listeners  will  be  invited  to 
tune  in  their  CBS  affiliate  next  month 
when  the  Public  Affairs  Dept.  of  CBS 
News  airs  an  hour-long  documentary 
tentatively  titled  The  Business  of  Sex 
— an  inquiry  into  how  big  business 
uses  prostitution  to  further  its  goals. 
It  will  be  produced  by  Unit  One. 


Astaire-DuPont  Show  Conflict 
Resolved  by  Networks,  Agencies 

In  a  rare  display  of  inter-network  and 
agency  magnanimity,  CBS-TV,  NBC-TV, 
BBDO  and  Leo  Burnett  Co.  last  week  solved 
a  problem  which — if  left  unresolved — would 
have  endeared  them  to  no  one,  least  of  all 
the  tv  critics. 

With  CBS-TV  srfieduling  Talent  Asso- 
ciates' adaptation  of  James  M.  Barrie's 
"What  Every  Woman  Knows"  on  the  E.  I. 
DuPont  de  Nemours  Show  of  the  Month 
Jan.  28,  10-11  p.m.,  and  NBC-TV  schedul- 
ing a  repeat  showing  of  An  Evening  with 
Fred  A  stair  e,  this  fall's  successful  one-shot 
for  Chrysler  Corp.,  same  day  and  time,  it 
became  apparent  that  something  had  to  be 
done  if  one  network's  audience  wasn't  to 
cancel  out  the  other's  investment. 

Burnett  and  NBC-TV,  after  meeting  with 
their  counterparts  "across  the  way"  (pre- 
sumably on  neutral  territory)  decided  to 
give  way,  felt  it  would  be  less  trouble  to 
reschedule  the  film  recording  than  it  would 
to  juggle  a  live  production.  Result:  the  Fred 
Astaire  repeat  will  be  shown  "sometime  in 
February." 

Vigor  of  CBS  Radio  Business 

Seen  as  Endorsement  of  PCP 

Despite  such  initial  setbacks  as  several 
station  disaffiliations,  CBS  Radio's  Program 
Consolidation  Plan  is  winning  "emphatic  dol- 
lar acclamation,"  sales  vice  president  John 
Karol  is  reporting  today  (Dec.  22).  Proof  of 
CBS  Radio's  PCP  pudding:  new  and  ex- 
panded program  buys  totaling  $4,136,000 
net  since  the  plan  was  announced  last 
month. 

Contributing  to  the  network's  biggest  30- 
day  billings  volume  "in  recent  history," 
CBS  said,  were  such  blue-chip  radio  adver- 
tisers as  Bristol-Myers  (Mum,  Minit-Rub, 
Sal  Hepatica),  Lewis-Howe  Corp.  (Turns), 
Lever  Bros,  and  Scott  Paper  Co.  Many  of  the 
orders  are  for  52  weeks  commencing  Jan. 
5,  when  PCP  gets  underway.  Other  advertis- 
ers signing  CBS  Radio  contracts  included 
Q-Tips  Sales  Corp.,  Stewart-Warner  Corp., 
General  Electric  Co.  (Lamp  Div.)  and  Stand- 
ard Packaging  Corp. 

What  is  more,  Mr.  Karol  cited  the  ""silent 
endorsement"  offered  PCP  by  such  steady 
CBS  Radio  clients  as  Grove  Labs,  William 
Wrigley  Co.,  General  Motors,  R.J.  Reyn- 
olds Tobacco  Co.,  Campbell  Soup  Co., 
Kitchens  of  Sara  Lee — none  of  which  has 
shown  dissatisfaction  with  the  new  plan. 

Said  a  CBS  Radio  spokesman  last  week, 
amplifying  both  Mr.  Karol's  remarks  and 
the  fact  that  CBS  Radio's  business  outlook 
looks  brighter — because  of  and/or  despite 
PCP — "in  the  final  analysis,  money  talks." 


Page  54    •    December  22,  1958 


Broadcasting 


STATIONS 

Unobtrusive  Courtroom  Coverage 
By  KBBA  Benton,  Ark.,  Lauded 

Radio  coverage  of  a  murder  trial  at  Ben- 
ton, Ark.,  was  at  no  time  disturbing,  ac- 
cording to  Circuit  Judge  Ernest  Maner.  "I 
was  agreeably  surprised  at  how  well  it  was 
done."  he  said  after  Lavelle  Langley,  co- 
owner  of  KBBA  Benton,  reported  the  en- 
tire trial  by  using  a  microphone  concealed 
in  his  inside  coat  pocket. 

Preston  Bridges,  co-owner  of  KBBA,  op- 
erated the  controls  from  the  judge's  cham- 
bers. O.  Wendell  Hall,  a  defense  attorney, 
said  after  the  trial  that  "lawyers  and  judges 
feel  there  should  be  more  leeway  given  to 
news  services." 

Mr.  Langley  said  many  in  the  court- 
room didn't  know  the  trial  was  on  the  air. 
He  said  all  listener  reaction  received  by 
the  station  had  been  favorable  and  added 
that  KBBA  advertisers  had  been  "especially 
favorable  in  their  comments."  The  defend- 
ant, found  guilty  of  first  degree  murder,  was 
sentenced  to  life  imprisonment. 

DATELINES 

Newsworthy  News  Coverage 

OMAHA — A  simulcast  over  WOW-AM-TV 
Omaha,  Neb.,  in  which  a  mother  pleaded 
with  her  son  to  surrender  to  police,  is  at- 
tributed by  the  station  with  the  capture  of 
an  armed  man  who  was  holding  a  couple 
hostage  in  their  home.  Shortly  after  the 
mother's  appeal,  the  son  telephoned  her. 
She  arranged  with  him  to  meet  WOW  news- 
man-photographer Grantland  Rice,  but  her 
boy  was  arrested  en  route. 

ATLANTA — WGST  Atlanta  reports  it  used 
hand  signals  to  score  a  scoop  in  announcing 
the  verdict  in  the  case  of  the  men  accused 
of  blowing  up  a  local  Jewish  Temple.  News 
Director  Bill  Hines  stationed  himself  near 
a  window  inside  the  courtroom.  When  the 
jury  made  its  announcement,  Mr.  Hines 
gave  previously  arranged  signals  to  a  col- 


league standing  by  outside  the  court  which 
were  interpreted  as  the  verdict  and  phoned 
to  WGST.  By  this  means  they  beat  a  half- 
hour  delay  while  the  judge  kept  the  court 
closed  to  instruct  the  jury. 

CHARLEVOIX — WPBM-TV  Traverse  City 
and  WNEM-TV  Bay  City,  both  Michigan, 
covered  at  close  range  the  breakup  of  the 
freighter  Carl  M.  Bradley  off  Charlevoix, 
Mich.,  in  the  Great  Lakes. 

Les  Biederman,  general  manager  of 
WPBM-TV,  broadcast  directly  from  Trav- 
erse City's  Coast  Guard  Air  Sea  Rescue's 
operations  center.  He  fed  news  to  the  sta- 
tion's viewers,  to  listeners  of  its  affiliate 
WTCM  and  to  about  48  other  stations.  Ex- 
cept for  a  two-hour  respite  WPBM-TV 
stayed  on  the  air  continuously  until  the  final 
news  came  in  that  out  of  the  35  aboard 
Carl  M.  Bradley,  33  had  drowned. 

WNEM-TV  newsman  Dick  Brasie  and 
photography  director  Charles  Ray  obtained 
aerial  shots  of  the  hunt  for  the  ship  and  in- 
terviewed the  two  survivors  for  the  NBC-TV 
network. 

PRINEVILLE — Al  Wallace,  KING  Seattle, 
Wash.,  newsman,  telephoned  Stanley  Rob- 
inson, who  was  keeping  police  away  from 
his  Prineville,  Ore.,  home  with  a  rifle.  Mr. 
Wallace  taped  the  conversation  in  which 
he  vainly  tried  to  dissuade  the  armed  man 
from  taking  his  own  life.  The  recording 
later  was  broadcast  in  newscasts  over  KING. 

SHELTON — Bridgeport  (Conn.)  Superior 
Court  Judge  Thomas  E.  Troland  gave 
WADS  Ansonia  permission  to  broadcast  the 
recount  of  election  returns  in  Shelton,  both 
Connecticut.  When  news  director  Alan 
Fletcher  submitted  the  request,  the  judge 
replied  that  although  he  feels  he  must  obey 
Canon  35  which  prohibits  microphones  in 
courtrooms,  "I  believe  that  this  [polling  sta- 
tion], technically,  is  not  a  courtroom  and 
so  the  dignity  of  the  court  could  not  be 
hampered." 


DERBY  DAY  for  KYA  San  Francisco  salesmen  came  when  station  personality  Seamus 
O'Hara  (upper  inset)  came  to  work  sporting  a  bowler  hat.  The  style  caught  on  and 
derby  wearers  now  include  (standing  1  to  r)  Howard  Lavin;  Ronald  Kahn  (sales 
manager);  Morton  J.  Wagner  (executive  vice  president  of  the  Bartell  Group  stations 
and  KYA  manager),  and  James  Mergen.  Seated  (1  to  r) :  John  Colon,  Lawrence 
Wood  and  Charles  Johnson. 


KPAM 

Portland,  Oregon 


CKRC 

Winnipeg 


CKRM 

Regina 


CKCK 

Regina 


m 


New  Continental  Electronics  315B/316B 
5-10  Kw  AM  Transmitter'  installations 


CJCA 


Edmonton 


CJNB 


N.  Battleford 


CKSB 


St.  Boniface 


CJAD 


Montreal 


flfl  3 15B  transmitters  now  installed  as 
drivers  for  the  new  50,000  watt  trans- 
mitters at  WJR,  Detroit  .  .  .  WOAI,  San 
Antonio  .  .  .  KLIF,  Dallas 

SEND  FOR  BROCHURE 

C-OJi-tLnJEJi  t  a  I 
f I  p  rt  r  n  ni  r  a 

MANUFACTURING  COMPANY 
DALLAS  27,  TEXAS 


Representative:  Dallas,  Detroit,   Los  Angeles,  Seattle, 

Graybar  Electric  Company,  Inc. 
Other  areas:  Visual  Electronics  Corp.  —  342  West  40th 

St.,  New  York  18,  N.  Y. 
Canadian  Distributor:  Northern  Electric  Company,  Ltd., 
1600  Dorchester  St.,  West;  Montreal,  Quebec,  Canada 
Export:  Continental  Electronics  Mfg.  Co.,  431  Fifth  Ave., 
New  York  16,  N.  Y. 


Broadcasting 


December  22,  1958    •    Page  55 


STATIONS  CONTINUED 


CHANGING  HANDS 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 

WICC-AM-TV  BRIDGEPORT,  CONN.  • 

Sold  to  Kenneth  M.  Cooper  and  investing 
associates  by  the  Bridgeport  Broadcasting 
Co.,  Phillip  Merryman,  president,  for  $1.7 
million.  The  sale  terms  prohibit  Mr.  Merry- 
man  and  Vice  President  Manning  Slater 
from  operating  competitively  within  a  50- 
mile  radius.  Mr.  Cooper,  formerly  sales 
manager  of  WORC  Worcester  and  vice 
president  of  WTRY  Troy-Schenectady,  is 
consultant  to  WPOP  Hartford  and  WBBF 
Rochester.  The  sale  was  handled  by  Allen 
Kander  &  Co.  WICC-TV  is  on  ch.  43  and 
is  affiliated  with  ABC-TV.  WICC  is  on 
600  kc  with  1  kw,  day,  500  w,  night, 
directional  antenna  same  pattern  day  and 
night. 

WSRS  CLEVELAND,  OHIO  •  Sold  to 
United  Broadcasting  Co.  (Richard  Eaton) 
by  S.  R.  Sague,  95%,  for  $306,000  plus  a 
consultant's  fee  of  $20,000  per  year  for 
five  years.  The  sale  was  handled  by  Black- 
burn &  Co.  Mr.  Eaton  sold  WJMO  Cleve- 
land last  week.  WSRS  is  on  1490  kc  with 
250  w  and  is  affiliated  with  ABC  and  MBS. 

Approval  of  purchase  of  WSRS  by  mul- 
tiple owner  John  W.  Kluge  [Changing 
Hands,  Aug.  4]  had  been  withheld  by  FCC 


Is  this  your  Doctor? 

Obviously  the  wrong  man  for  the  job. 
He  probably  is  a  good  tree  surgeon,  but  not 
a  good  people  surgeon.  Station  owners 
sometimes  are  doctors.  They  make  diagnoses 
but  sometimes  not  correctly.  There's  an  M.D. 
(media  doctor)  who  can  aid  an  ailing  station 
with  the  medicine  it  needs.  Blackburn  and 
Company  has  the  capital  available  now  for 
refinancing  your  broadcast  property  through  a 
new  lease  back  arrangement.  Consult  Blackburn 
and  Company,  for  financing,  negotiations,  and 
appraisals. 


NEGOTIATIONS  •  FINANCING  •  APPRAISALS 


TRACK  RECORO  ON 

because  Mr.  Kluge  is  principal  in  WLOF- 
TV  Orlando,  Fla.  (ch.  9),  grant  of  which 
was  reversed  by  the  U.S.  Supreme  Court  for 
a  check  of  alleged  ex  parte  activity,  and 
FCC  policy  of  withholding  action  on  other 
transactions  involving  principals  in  such 
cases.  Meanwhile,  Mr.  Kluge  has  bought 
21.75%  of  Metropolitan  Broadcasting 
Corp.,  which  owns  WHK  Cleveland,  among 
other  properties  [At  Deadline,  Dec.  1]. 

WJMO  CLEVELAND,  OHIO  •  Sold  to 
Preston  G.  Tuschman  by  Richard  Eaton  for 
$250,000.  This  sale  does  not  include  the 
call  letters  of  the  station.  Mr.  Tuschman, 
formerly  broadcasting  talent,  is  assistant 
general  manager  of  Frank  Steel  Products 
Co.,  Toledo,  Ohio.  The  sale  was  handled 
by  Allen  Kander  &  Co.  WJMO  is  on  1540 
kc  with  1  kw,  day. 

WZIP  COVINGTON,  KY.  •  Sold  to  Great- 
er Cincinnati  Radio  Inc.  by  WZIP  Broad- 
casting Inc.  for  approximately  $200,000. 
Greater  Cincinnati  Radio  equal  owners  are: 
Edward  Skotch,  president  and  general 
manager,  formerly  with  ABC  in  Chicago 
and  NBC  in  Hollywood;  Donald  Balsamo, 
vice  president  and  sales  manager,  veteran 
advertising  executive,  and  Monte  Fassnacht, 
vice  president  and  secretary,  presently  tech- 
nical director  of  the  Civic  Opera  House  in 
Chicago.  Ed  Weston,  currently  vice  presi- 
dent and  general  manager  of  WZIP,  will  re- 


RADIO-TV-NEWSPAPERS  BROKERS 


WASHINGTON,  D.  C.  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
STerling  3-434T 


MIDWEST  OFFICE 

H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Chicago,  Illinois 
Financial  6-6460 


SOUTHERN  OFFICE 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
Atlanta,  Georgia 
JAckson  5-T576 


WEST  COAST  OFFICE 

Colin  M.  Selph 
California  Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


main  as  a  consultant  to  the  new  owners;  no 
changes  in  staff  are  contemplated.  The  sale 
was  handled  by  R.  C.  Crisler  &  Co.  WZIP 
is  on  1050  kc  with  250  w,  day,  directional. 

KTOW  OKLAHOMA  CITY,  OKLA.  •  Sold 
by  W.  P.  Wright  and  associates  to  KTOW 
Inc.  for  $150,000.  KTOW  Inc.  comprises 
William  D.  Schueler,  20%;  Paul  E.  Taft, 
James  M.  Stewart  and  F.  Kirk  Johnson, 
each  26.6%.  Same  group  owns  KJIM  Fort 
Worth,  Tex.  Mr.  Taft  owns  KHGM  (FM) 
Houston  and  10%  of  KGUL-TV  Galveston- 
Houston,  Tex.  The  selling  group  owns 
KWKC  Abilene,  Tex.,  and  KVWO  Chey- 
enne, Wyo.  KTOW  is  on  800  kc  with  250 
w,  day,  and  is  affiliated  with  MBS. 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  Also  see  For 
the  Record,  page  62. 


WTRF-TV  WHEELING,  W.  VA.  •  Sold 
to  WTRF-TV  Inc.  by  Tri-City  Broadcasting 
Co.  (Thomas  Bloch  and  family,  30%,  the 
Dix  brothers,  31%,  News  Publishing  Co., 
30%  and  Robert  W.  Ferguson,  8%)  for 
$1.68  million.  The  Dix  brothers  (Albert  V., 
Raymond  E.,  Robert  C,  and  Gordon  C.) 
are  majority  owners  of  the  new  firm.  The 
Dix  brothers  publishing  interests  include: 
Daily  Record,  Wooster;  Evening  Record, 
Ravenna-Kent;  Crescent-News,  Defiance, 
and  Times-Leader,  Martins  Ferry,  all  Ohio. 
They  also  own  WWST  Wooster  and  WRAD 
Radford,  Va.  WTRF-TV  is  on  ch.  7  and 
is  affiliated  with  NBC. 

KWEB  ROCHESTER,  MINN.  •  Sold  to 
Olmstead  County  Broadcasting  Co.  (W.  John 
Grandy,  president)  for  $75,000  by  Rochester 
Music  City  Inc.  Assignee  stockholders  have 
interests  in  WECL  Eau  Claire,  Wis.,  KBIZ 
Ottumwa,  Iowa,  KDAL  Duluth,  Minn.,  and 
WQUA  Moline  and  WQUB  Galesburg,  both 
Illinois.  KWEB  is  1270  kc,  500  w  day. 


Page  56  • 


"::::::::::::::::::::::::t:s:::!;n::::::::::::t:::: 


CHRISTMAS  is  goodwill  time  as  every- 
one knows  and  two  competing  St. 
Louis  stations  took  it  in  good  spirits 
last  week  when  a  time  salesman  for 
KTVI  (TV),  ABC  affiliate,  won  a 
coveted  prize  donated  by  rival  KMOX, 
CBS  owned  radio  outlet,  at  an  annual 
Christmas  Party  held  by  the  St.  Louis 
Ad  Club.  Robert  Hyland  (1),  KMOX 
general  manager,  here  congratulates 
Dick  Kimball,  KTVI  sales,  who  won  a 
two-week  vacation  for  two  in  Hawaii. 


December  22,  1958 


Broadcasting 


EDUCATION 

NBC-TV  Class  Graded 
Success  1  st  Semester 

The  cooperation  of  American  business, 
broadcasters  and  educators  has  made  pos- 
sible the  first  truly  national  experiment  in  tv 
education,  Dr.  Edwin  P.  Adkins,  national 
coordinator  of  Continental  Classroom,  said 
Thursday.  He  offered  the  attendance  figure 
of  some  270,000  by  the  middle  of  the  first 
semester  in  place  of  a  maximum  100,000 
anticipated,  as  an  indication  of  the  pro- 
gram's success. 

Speaking  at  a  news  conference  in  Los 
Angeles  in  connection  with  a  meeting  of 
some  200  California  educators,  Dr.  Adkins 
described  the  tv  course  in  atomic  age  physics 
as  a  joint  project  of  American  Assn.  of  Col- 
leges for  Teacher  Education,  NBC  and  the 
Fund  for  the  Advancement  of  Education. 
The  half-hour  program  is  broadcast  five 
mornings  a  week  by  144  stations,  chiefly 
NBC  affiliates,  but  also  some  educational  tv 
stations  and  a  few  commercial  stations  not 
affiliated  with  NBC-TV. 

The  network  carries  the  program  from 
6:30-7  a.m.  Mon.-Fri.,  each  station  contrib- 
uting its  own  out-of-pocket  cost  of  starting 
operations  at  that  early  hour,  which,  Dr. 
Adkins  said,  ranged  from  $50  to  $200  per 
day  per  station,  in  addition  to  making  the 
time  available  without  charge. 

Production  cost  of  the  educational  series 
estimated  at  $1.25  million  for  the  full  year 
is  being  financed  by  the  Ford  Foundation 
and  the  Fund  for  the  Advancement  of  Edu- 
cation, with  the  assistance  of  six  leading  or- 
ganizations: Bell  Telephone  System,  General 
Foods  Fund,  International  Business  Ma- 
chines, Pittsburgh  Plate  Glass  Foundation, 
Standard  Oil  Co.  of  Calif.,  and  United  States 
Steel. 

The  $1.25  million  figure  covers  the  cost 
of  the  program,  chiefly  the  union  fee  (Amer- 
ican Federation  of  Television  &  Radio 
Artists)  of  $189  per  broadcast  paid  to  Dr. 
Harvey  E.  White,  U.  of  Calif,  physics  pro- 
fessor who  is  chief  lecturer,  plus  line  charges 
and  administrative  costs. 

In  answer  to  a  question,  Al  McNay,  pub- 
lic relations  director  of  Standard  Oil  of 
Calif.,  west  coast  sponsor  of  Continental 
Classroom,  said  that  the  costs  of  such  spon- 
sorship are  only  a  small  part  of  what  his 
company  and  the  other  sponsors  spend  in  aid 
to  education. 

Dr.  Adkins,  who  is  on  leave  as  director 
of  education  at  the  New  York  State  U.  Col- 
lege for  Teachers  to  serve  as  national  co- 
ordinator of  Continental  Classroom,  said  the 
tv  course  was  designed  primarily  to  bring 
high  school  science  teachers  up  to  date  on 
recent  developments  in  nuclear  physics.  "We 
feel  we've  been  fairly  successful,"  he  stated. 

In  addition  to  the  high  school  teachers, 
Continental  Classroom  has  attracted  many 
engineers,  technicians,  housewives,  high 
school  and  college  students  and  others.  Ac- 
tually, Dr.  Adkins  said,  the  programs  early 
morning  hour  has  helped  rather  than  cur- 
tailed viewers.  Those  who  really  are  inter- 
ested are  able  to  take  the  course  at  6:30 
a.m.  without  interference  from  other  daily 
activities. 


Only  some  5,000  of  the  270,000  viewers 
have  enrolled  in  the  course  for  credit  at  one 
of  the  250  cooperating  colleges  and  univer- 
sities, Dr.  Atkins  said,  but  27,000  students 
sent  50  cents  apiece  for  a  syllabus.  A  num- 
ber of  companies,  he  said,  have  sizable 
groups  who  watch  the  tv  classes  individually, 
then  get  together  to  discuss  what  they  have 
seen  under  the  guidance  of  one  member 
who  has  enrolled  at  one  of  the  educational 
institutions. 

Most  of  the  students,  he  noted,  "need  the 
knowledge,  not  the  credits.  There's  no  rea- 
son for  them  to  pay  tuition." 

U.S.  Office  of  Education  Group 
Approves  $127,500  in  Projects 

Six  projects  costing  $127,500  were  ap- 
proved last  week  by  the  U.S.  Office  of  Edu- 
cation's new  national  advisory  committee  on 
the  use  of  television,  radio,  movies  and  tape 
recordings  in  education.  The  action  flowed 
from  a  two-day  meeting  in  the  nation's 
capital. 

The  approved  projects  included  $75,000 
for  film  studies  of  good  teaching  procedures. 
They  were  part  of  approximately  60  projects 
submitted  for  consideration,  according 
to  the  Office  of  Education.  Other  projects 
will  continue  to  be  considered,  including  the 
purchase  by  educators  of  commercial  tv 
time  for  instruction. 

The  advisory  committee  includes  leaders 
in  education,  communication  and  interested 
members  of  the  public.  It  has  a  congression- 
al appropriation  of  $1.5  million  so  far  this 
fiscal  year  under  the  National  Defense  Edu- 
cation Act  [Education,  Dec.  8]. 

Hardy  Scholarship  Proposed 

The  award  of  an  annual  scholarship  for 
undergraduate  study  at  the  U.  of  Utah, 
to  be  known  as  the  Ralph  W.  Hardy 
Memorial  Scholarship,  has  been  proposed 
by  friends  and  associates  of  the  late  CBS 
vice  president.  Mr.  Hardy  died  in  July 
1957  after  a  heart  attack  suffered  while  on 
vacation  in  Utah.  He  was  a  graduate  of 
U.  of  Utah  and  had  held  executive  posts 
at  KSL  Salt  Lake  City  and  an  NAB  vice 
presidency  before  joining  CBS. 

EDUCATION  SHORTS 

Columbia  U.'s  center  for  mass  communica- 
tions and  Stephen  Sharff  Productions  have 
produced  documentary  series  titled  De- 
cision: The  Constitution  in  Action.  Divided 
into  six  sections,  first  program  was  presented 
over  country's  32  non-commercial  tv  sta- 
tions Dec.  5.  Names  such  as  John  Adams, 
Thomas  Jefferson,  James  Madison  and 
John  Marshall  provide  dramatic  backdrop 
as  history  of  Supreme  Court  and  manner 
in  which  it  has  received  its  power  is  traced. 

Rochester  (N.  Y.)  Area  Educational  Tv 

Assn.  debuted  Dec.  13  through  cooperation 
of  city's  three  commercial  tv  stations  with 
series  titled,  College  Next  Fall,  over  WROC- 
TV.  Second  etv  series,  Genesee  County,  will 
be  seen  over  WHEC-TV  beginning  Jan.  7, 
1959.  Third  series,  The  Scientific  Method: 
Servant  of  Industry,  begins  Jan.  13  on 
WVET-TV. 


QUAD  -  CITIES 

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CBS— NBC— ABC 
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I  RETAIL  SALES  are  above  the 
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rated  as  "preferred  cities"  by 
Sales  Management  magazine 
Y  for  the  first  6  months  of  1958. 
M.  You  too,  can  expect  above* 
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Scott  County,   Iowa,   Reck   Island  County,  Illinois 

Represented  by  Avery-Knodel,  Inc. 


Broadcasting 


December  22,  1958    •    Page  57 


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ADVERTISERS  &  AGENCIES 

ROBERT  E.  LUSK,  president  of  Benton  &  Bowles 
Inc.,  N.  Y.,  and  ARTHUR  H.  MOTLEY,  president  of 
Parade  Publications,  named  to  board  of  directors 
of  Advertising  Federation  of  America. 


MR.  MATTHEWS      MR.  COULSON         MR.  WRIGHT 

LEONARD  S.  MATTHEWS,  v.p.  of  Leo  Burnett  Co. 
N.  Y.,  since  1956,  named  executive  in  charge  of 
media  and  research  depts.;  JOHN  COULSON,  man- 
ager of  research  dept.  since  1954,  to  continue  in 
this  capacity,  and  THOMAS  A.  WRIGHT  JR.,  media 
dept.  manager  since  1957,  to  continue  heading 
media  dept.  and  elected  v.p. 

ELSWORTH  L.  TIMBERMAN  and  ANDREW  J.  SHEPARD, 

account  executive  in  New  York  and  Detroit 
offices  of  Kenyon  &  Eckhardt,  respectively, 
elected  v.p.'s. 

BRUCE  S.  SHANNON,  formerly  v.p.  and  controller, 
elected  v.p. -finance;  FRED  C.  WILSON,  formerly 
production  manager,  elected  v.p. -manufacturing, 
and  JAMES  A.  PARCHMANN,  formerly  assistant  con- 
troller, elected  controller,  of  Drackett  Co.,  Cin- 
cinnati. 

LYNN  LEDBERRY,  marketing  director  of  Cole  of 
California,  rejoins  Carson,/Roberts/Inc,  L.  A., 
on  Jan.  5,  1959,  as  v.p.  and  stockholder  and  mem- 
ber of  plans  board.  She  resigned  as  v.p.  of  wom- 
en's products  division  of  C/R  in  1957  to  join  Cole. 

CHARLES  E.  JOLITZ,  assistant  general  manager, 
S.O.S.  Div.,  General  Foods  Corp..  to  general 
manager. 

SAMPSON  M.  MITTELMAN,  sales  manager  for  Victor 
H.  Meyer  Distributors,  N.  Y.,  to  similar  post  at 
Sylvania  Sales  Corp.,  New  Jersey  branch,  suc- 
ceeding A.  S.  ROSS,  resigned. 

DONALD  G.  CUTLER,  account  supervisor  for  Erwin 
Wasey,  Ruthrauff  &  Ryan  Inc.,  L.A.,  appointed 
manager  of  new  EWR&R  industrial  division. 

LOUIS  R.  BRUCE,  executive  of  Dairymen's  League 
Cooperative,  N.  Y.,  to  Burke  Dowling  Adams 
Inc.,  N.  Y.,  as  director  of  agency's  food  products 
division. 

ERIK  A.  AHLSSON,  president  of  Facit  Inc.,  to  Ander- 
son &  Cairns  Inc.,  N.  Y.,  as  European  representa- 
tive. 

RICHARD  E.  WEISS,  formerly  advertising  and  sales 
promotion  manager  for  Easy  Laundry  Appliances, 
division  of  Murray  Corp.  of  America,  Chicago, 
joins  Coolican,  Coe  &  Coolican  Inc.,  Syracuse 
(N.  Y.)  advertising  and  public  relations  agency, 
as  v.p.  of  industrial  advertising  and  merchandis- 
ing. 

CHARLES  NORWOOD,  formerly  news  and  special 
events  director  at  WHCT  (TV)  Hartford,  Conn., 
and  JEROME  H.  LOWENGARD,  who  headed  J.  H. 
Lowengard  Co.,  West  Hartford  advertising  agen- 
cy, announce  formation  of  Norwood  &  Lowen- 
gard Assoc.,  West  Hartford.  Firm  deals  in  public 
relations,  advertising  and  publicity. 

MRS.  ANNE  ZANES  named  director  of  survey  serv- 
ices, American  Research  Bureau,  Beltsville,  Md., 
and  will  headquarter  in  New  York.  MRS.  ISABEL 
BROWN  named  field  staff  director. 

HAICO  J.  NOONBURG,  formerly  with  Dowd,  Red- 
field  &  Johnstone,  N.Y.,  to  Bryan  Houston,  same 
city,  as  art  director. 

ROBERT  DARLING,  retail  advertising  supervisor  of 
Montgomery  Ward  &  Co.  and  previously  with 
Campbell-Mithun,  McCann-Erickson  and  Erwin 
Wasey,  Ruthrauff  &  Ryan,  to  copy  staff  of 
Waldie  &  Briggs,  Chicago. 

BRAD  IRWIN,  formerly  with  Wayne  Steffner  Pro- 
ductions, Hollywood,  to  Cayton  Inc.,  N.  Y.,  as 
copywriter  in  its  tv  department. 


R.  BARRY  LOCKWOOD,  formerly  with  McCann- 
Erickson,  N.  Y.,  to  Robert  Otto  &  Co.,  that  city, 
in  client  service  department. 


FILM 


tarn 


DONALD  HYDE,  currently  executive  producer  of 
Gross-Krasne-Sillerman  film  series,  "Glencan- 
non,"  appointed  GKS  executive  producer  in 
charge  of  foreign  production,  headquartering  in 
London. 

ROBERT  WALKER,  head  of  casting  for  Review  Pro- 
ductions for  past  eight  years,  appointed  to  same 
post  at  20th  Century-Fox  Television,  effective 
Jan.  1,  1959. 

JOHN  A.  BYERS,  former  sales  manager,  Tele-Pic- 
tures Inc.,  L.  A.,  to  west  coast  representative, 
Sterling  Television  Co.'s  Sterling-Movies  U.S.A. 
Sterling  offices  are  at  1469  Vine  St.,  Hollywood. 

SIDNEY  KRAMER,  formerly  with  RKO  Radio  Pic- 
tures, to  National  Telefilm  Assoc.  as  foreign  dis- 
tributor and  film  coordinator. 

JEFF  DAVIS,  formerly  southern  division  manager, 
Official  Films,  and  sales  manager  of  Official's  re- 
run division,  appointed  account  executive  of 
Telestar  Films,  Atlanta  office. 

J.  EDWARD  OWENS,  formerly  on  sales  staffs  of 
MCA-TV,  Associated  Artists  Productions,  and 
Official  Films,  to  ABC  Films  Inc.  as  central  di- 
vision account  executive  covering  Texas,  Okla- 
homa, and  western  Louisiana. 

HARRY  S.  FRANKLIN  signed  as  production  supervi- 
sor of  The  Dennis  O'Keefe  Show,  39  half-hour 
situation  comedy  tv  series  under  production  by 
Cypress  Productions  for  United  Artists  Tv  on 
Hal  Roach  lot. 

DEVERY  FREEMAN  has  joined  production  staff  of 
Desilu  Productions.  His  first  assignment  is 
Martin's  Folly,  comedy  by  Calvin  J.  Clemens, 
purchased  by  Desilu  for  Westinghouse  Desilu 
Playhouse. 

OTIS  CARNEY,  formerly  with  J.  Walter  Thompson 
as  producer,  to  Mark  VII  Ltd.,  Hollywood,  as 
writer-producer. 

ADOLF  ALDRICH,  free  lance  scenic  designer  for 
past  eight  years,  to  Transfilm  Inc.,  N.  Y.,  as 
motion  picture  scenic  designer. 

ROBERT  BLEES  and  JULES  BUCK  have  purchased  tv 
rights  to  36  short  stories  of  Roy  Vickers,  British 
mystery  writer,  for  tv  series  to  be  filmed  with 
title,  Dept.  of  Dead  Ends.  Mr.  Buck  will  pro- 
duce 39  half-hours  adapted  by  Mr.  Blees,  who 
will  serve  as  associate  producer. 

HARRY  R.  (TIM)  MOORE,  70,  who  played  "Kingfish" 
in  Amos  'n'  Andy  tv  and  radio  series,  died 
Dec.  13  in  Los  Angeles  following  lengthy  illness. 


NETWORKS 


DAVID  SCHOENBRUN,  Paris  bureau  chief  of  CBS 
News,  elected  president  of  Anglo-American  Press 
Assn.,  succeeding  GEOFFREY  MYERS,  London  Daily 
Telegraph. 

JACK  KELLY,  formerly  with  sales  staff  of  ABC-TV, 
appointed  Mutual  account  executive. 

BERTRAND  SILEN,  58,  NBC  News  correspondent  in 
Manila  before  and  after  World  War  n,  died  Dec. 
12  in  Palo  Alto,  Calif.,  after  brief  illness.  Mr. 
Silen  owned  and  operated  KZRH  Manila  and 
was  NBC's  correspondent  in  the  Philippines 
when  islands  fell.  He  was  interned  in  Santo 
Tomas  prison  for  37  months  during  war. 


STATIONS 


WILLIAM  H.  GRUMBLES,  division 
manager  of  WHBQ-AM-TV 
Memphis,  RKO  owned  and 
operated  stations,  appointed 
v.p.  of  RKO  Teleradio  Pic- 
tures Inc.,  and  assigned  to 
RKO  headquarters  staff  in 
New  York.  Mr.  Grumbles  will 
work  with  all  RKO  radio  and 
television  stations,  reporting 
directly  to  Thomas  F.  O'Neil, 
president. 


MR.  GRUMBLES 


CHESTER  KEFFER,  formerly  busi- 
ness manager  of  WHCT  (TV)  Hartford,  Conn., 
appointed  to  similar  capacity  for  WTIC-AM-FM- 
TV  Hartford. 


KTRK-TV,channell3 


Page  58    •    December  22,  1958 


Broadcasting 


MR.  EVANS 


HOWARD  HAMAN,  v.p. -manager,  KXOA  Sacra- 
mento, Calif.,  named  general  manager. 

RAY  MOFIELD,  formerly  general  manager  of  WCBL 
Benton,  Ky.,  named  stations  manager  of  WPAD- 
AM-FM  Paducah,  Ky. 

JAMES  H.  QUELLO,  with  WJR  Detroit  past  11  years, 
appointed  operations  manager.  REGINALD  P. 
MERRIDEW,  formerly  managing  director  at  WJW 
Cleveland,  to  WJR  as  program  manager.  Both 
appointments  effective  Jan.  1,  1959. 

JOHN  F.  BOX  JR.,  executive  v.p.  of  Balaban  sta- 
tions, named  to  executive  committee,  St.  Louis 
1959  March  of  Dimes  campaign. 

NEAL  EDWARDS,  formerly  station  manager  of 
KABR  Aberdeen,  S.  D.,  to  KXAB-TV,  that  city, 
in  similar  capacity.  KXAB-TV,  primary  NBC 
affiliate,  began  broadcasting  last  Thanksgiving 
Day. 

MURRAY  V.  TESSER,  formerly  with  WJAR-TV 
Providence,  R.  I.,  named  assistant  manager  of 
WHYN-TV  Springfield,  Mass. 

ART  HOLT,  formerly  general  manager  of  WTAW 
Bryan,  Tex.,  to  WEZE  Boston,  as  sales  manager. 

HOWARD  W.  COLEMAN,  formerly  station  manager 
of  WMAQ  Chicago,  appointed  administrative  as- 
sistant to  president,  Gross  Telecasting  Inc., 
Lansing,  Mich.,  and  put  in  charge  of  WJIM  Ra- 
dio. 

JAMES  W.  EVANS,  formerly 
promotion  manager  at  WSOC- 
TV  Charlotte,  N.  C,  to  similar 
capacity  at  WTAR-AM-TV 
Norfolk,  Va.,  succeeding  HAL 
POWELL,  who  continues  as  as- 
sistant promotion  manager. 

JACK  KENASTON,  in  charge  of 
advertising,  promotion  and 
merchandising  for  KRCA 
(TV)  Los  Angeles,  appointed 
program  manager,  succeed- 
ing JOHN  HINSEY.  FRANK 
HOVORE,  supervisor  of  sales  promotion  and  ad- 
vertising promoted  to  manager  of  advertising, 
press  and  promotion. 

HAROLD  H.  SEGAL,  formerly  with  WORL  Boston, 
to  WILD,  that  city,  as  general  and  commercial 
manager.  STAN  RICHARDS,  BILL  MARLOWE  and  JOE 
SMITH  to  WILD  as  air  personalities,  Mr.  Richards 
also  acting  as  program  director. 

JERRY  B.  DENNON,  formerly  with  KOIN-AM-FM- 
TV  Portland,  Ore.,  named  president  and  general 
manager  of  KTJIK  Hillsboro,  Ore.  JOHN  P. 
GILLIS,  formerly  sales  manager  for  James  Fen- 
wick  food  brokers,  Portland,  named  v.p.  and 
sales  manager  at  KUIK.  RAY  HORN,  formerly  at 
KEX  Portland,  named  program  director.  Other 
appointments:  ALLENE  WHITEMAN,  office  manager, 
and  DARRELL  LORD,  account  executive. 

WILLIAM  A.  HOFTYZER  resigns  as  general  manager 
of  KBAM  Longview,  Wash.,  to  become  general 
manager  of  KUTY  Palmdale,  Calif.,  effective 
Jan.  1,  1959. 

JAMES  F.  WICKEMEYER  promoted  from  assistant 
sales  manager  to  sales  manager  of  WKBV 
Richmond,  Ind.  ROLAND  L.  NUSBAUM,  who  has 
been  WKBV  commercial  manager,  appointed 
account  executive. 

LOREN  HOLLEMBAEK,  formerly  with  Needham, 
Louis  &  Brorby,  Chicago,  promoted  from  as- 
sistant sales  promotion  manager  to  sales  pro- 
motion manager  of  WBBM  Chicago,  succeeding 
DON  YOUNG,  resigned. 

BOB  GILBERT,  formerly  production  manager  at 
WCKT  (TV)  Miami,  appointed  production  man- 
ager of  WSUN-TV  St.  Petersburg,  Fla. 

DANIEL  T.  PECARO  promoted  from  program  de- 
partment staff  to  assistant  program  manager  of 
WGN  Chicago. 

DOUG  DAVENPORT  promoted  from  assistant  news 
director  to  news  director  of  WISN-TV  Mil- 
waukee and  DON  FROELICH  from  staff  to  news 
director  of  WISN  radio.  Both  replace  DON 
O'CONNOR,  news  chief  of  both  operations,  re- 
signed. 

RICHARD  J.  MULLER,  formerly  director  of  news  and 
special  events  for  WHCT  (TV)  Hartford,  Conn., 


appointed  to  similar  capacity  at  WNBC  (TV)- 
WKNB  New  Britain,  Conn. 

SUE  ALLEN,  formerly  with  Nelson  Adv.,  Des 
Moines,  Iowa,  to  KSO,  that  city,  as  continuity 
director. 

JIM  KARAYN,  with  KTLA  (TV)  Los  Angeles'  news 
department  since  1955,  promoted  to  assistant 
director  of  news.  JULIAN  MacDONALD,  formerly 
with  CBS  News,  joins  KTLA  news  staff. 

JERRY  SANDERS,  previously  with  WMBO  Auburn, 
N.  Y.,  to  WDOS  Oneonta,  N.  Y.,  as  program  di- 
rector. 

JIM  STRONG,  formerly  with  Chicago  Tribune,  to 
publicity  staff  of  WBBM-TV,  that  city,  as  as- 
sistant to  information  service  director. 

LAWRENCE  R.  SMITH,  formerly  national  advertising 
manager  of  Thomas  Electronic  Organ  Co., 
Sepulveda,  Calif.,  appointed  general  sales  man- 
ager of  Western  Broadcasting  Co.,  Hollywood, 
which  is  constructing  fm  station  at  Riverside, 
Calif. 

PAUL  H.  DOWNS  and  ROBERT  WHITE  to  WAVY  Nor- 
folk-Portsmouth, Va.,  as  account  executives. 
LEE  LEONARD,  air  personality,  promoted  to  pro- 
gram director,  replacing  LEE  ALLAN,  resigned  to 
join  WNTA  Newark,  N.  J.  WILLIAM  J.  McCADDIN 
appointed  WAVY-TV   account  executive. 

THOMAS  R.  PATE,  national  sales  supervisor  for 
KNX  Los  Angeles  and  CBS  Radio  Pacific  Net- 
work, named  account  executive  in  sales  depart- 
ment of  KNX-CRPN,  effective  Jan.  19,  1959. 

ED  DUNBAR,  formerly  with  KJBS  San  Francisco, 
to  KNTV  (TV)  San  Jose,  Calif.,  as  account  ex- 
ecutive. 

KENNETH  J.  WRIGHT,  formerly  on  sales  staff  of 
WWTV-TV  Cadillac,  Mich.,  to  WPTA  (TV)  Ft. 
Wayne,  Ind.,  as  account  executive.  DON  HARRIS, 
formerly  with  WUSN-TV  Charleston,  S.  C,  to 
WPTA  as  assistant  program  director. 

JOE  BOSTIC,  formerly  producer  with  WNTA -TV 
Newark,  to  WLIB  New  York  as  producer  of  The 
Gospel  Train  program. 

ARTHUR  WHITESIDE,  formerly  production  manager 
for  WOR  New  York,  joins  production-program 
staff  of  WLOS-TV  Asheville,  N.  C. 

ROD  SYNNES,  formerly  announcer  with  WFRV- 
TV  Green  Bay,  Wis.,  to  WTMJ-AM-TV  Mil- 
waukee in  similar  capacity. 

LEIF  JENSEN  to  WDRC  Hartford,  Conn. 

PROGRAM  SERVICES  •  .      

DICK  RISING  promoted  from  national  sales  promo- 
tion manager  to  director  of  merchandising  de- 
partment, Capitol  Records  Inc.,  Hollywood.  Other 
appointments  in  CRI's  merchandising  division: 
STEVE  AULD,  former  head  of  advertising  produc- 
tion department,  as  director  of  advertising; 
FRED  RICE,  former  manager  of  display  depart- 
ment, as  director  of  display  arts  department, 
and  VIC  ROWLAND,  former  manager  of  press  re- 
lations, as  director  of  press  relations.  New 
managers  under  Mr.  Rising:  BILL  MUSTER,  popular 
album  merchandising;  JOHN  COVENEY,  classical 
merchandising;  GEORGE  SHERLOCK,  singles  mer- 
chandising; PERRY  MAYER,  merchandising  co- 
ordination, and  BOB  BATES,  promotional  produc- 
tion. 

COMMANDER  JAMES  R.  McKENZIE  JR.,  USN,  ret., 
formerly  executive  officer  of  Armed  Forces  Ra- 
dio-Television Service  in  Hollywood,  named  man- 
ager of  Highland-Sunset  Div.  of  Radio  Recorders 
Inc.,  Hollywood. 

HAL  PERSONS,  formerly  with  Harry  S.  Goodman 
Productions,  N.  Y.,  appointed  sales  promotion 
manager  of  Van  Praag  Productions,  N.  Y.,  pro- 
ducer of  tv  film  commercials  and  industrial  films. 


TRADE  ASSNS. 


ROBERT  N.  PRYOR,  v.p.  in  charge  of  public  rela- 
tions at  WCAU-AM-FM-TV  Philadelphia,  elected 
v.p.  of  Television  &  Radio  Club  of  Philadelphia. 

CHARLES  S.  BOREN,  v.p.  in  charge  of  industrial 
relations  for  Assn.  of  Motion  Picture  Producers 
for  past  11  years,  appointed  executive  v.p.  of 
AMPP,  adding  duties  of  chief  administrator  to 
those  of  labor  negotiations. 

BRYSON  RASH,  NBC  newscaster,  elected  secretary 
of  National  Press  Club.  LEW  SHOLLENBERGER,  as- 
sociate director  of  public  affairs  for  CBS  News, 
elected  to  3-year  term  on  board  of  governors. 


Now! 


50,000 


watts 


WAPI 


Birmingham 
Alabama 


Represented 
Henry  I.  Chi 


rationally  by  the  '^L' 
ristal  Co..  Inc.    '  /\ 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


Radio  Boston 


Radio  Chicago 

WSSB 


Radio  Memphis 

WMP 


Represented  nationally  by 
RADIO-TV  REPRESENTATIVES,  INC. 

•  NEW   YORK   •  CHICAGO  •  BOSTON  •  SEATTLE 

•  ATLANTA  .  LOS  ANGELES  •  SAN  FRANCISCO 


Broadcasting 


December  22,  1958    •    Page  59 


PEOPLE  CONTINUED 

PROFESSIONAL  SERVICES  mmmmmmmmmm 

FRANK  TREMAINE,  general  manager  of  UPI  News 
Pictures  and  UPI  director,  elected  v.p. 

MANUFACTURING 


A.  C.  DeANGELIS  named  presi- 
dent and  director  of  Radio 
Engineering  Labs,  wholly- 
owned  subsidiary  of  Dynam- 
ics Corp.  of  America.  Mr.  De- 
Angelis  continues  as  v.p.  of 
Winsted  Hardware  and  Re- 
eves-Hoffman divisions  of 
Dynamics  Corp.,  posts  he 
has  held  for  eight  years.  He 
succeeds  late  David  T.  Bon- 
ner as  REL.  president. 


MR.  DeANGELIS 


J.  GERALD  MAYER,  vice  presi- 
dent of  General  Instrument  Corp.,  and  execu- 
tive v.p.  of  Micamold  Electronics  Mfg.  Corp., 
GIC  subsidiary,  named  president  of  Radio  Recep- 
tor Co.,  second  GIC  subsidiary. 

GEORGE  W.  DeSOUSA,  formerly  with  General  Elec- 
tric Co.,  appointed  v.p.  in  charge  of  marketing 
for  semiconductor  division,  Hoffman  Electronics 
Corp.,  L.  A.,  effective  Jan.  1,  1959. 


business  development,  named  v.p.  and  general 
manager  of  RCA's  new  industrial  and  automa- 
tion division. 

WIELVIN  B.  JOSEFSBERG,  formerly  with  Emerson 
Radio,  appointed  director  of  manufacturing, 
Olympic  Radio  &  Tv,  N.  Y.,  division  of  Siegler 
Corp.,  effective  Jan.  1,  1959. 

COL.  JAMES  H.  ROTHROCK,  formerly  vice-com- 
mander of  Wright  air  development  center, 
named  manager  of  defense  products,  west  coast 
electronic  products  department,  RCA. 

HAROLD  M.  EMLEIN,  manager,  RCA  industrial  and 
audio  products  department,  named  operations 
manager  of  industrial  and  automation  division. 

LEO  G.  RAPPOLI,  formerly  with  General  Electric 
Co.,  Lynchburg,  Va.,  to  CBS-Hytron,  Danvers, 
Mass.,  as  controller-semiconductor  operations. 

CLYDE  W.  FOSTER,  Sylvania  sales  representative  in 
Chicago  area  since  1957,  appointed  to  newly- 
created  post  of  midwest  district  sales  manager 
for  Sylvania  Electric  Products,  parts  division. 

DAWSON  L.  NEWTON,  previously  with  Ruthrauff  & 
Ryan  Co.,  N.  Y.,  to  Magnavox  Co.,  Ft.  Wayne, 
Ind.,  as  public  relations  director. 

CLARENCE  A.  NOVY,  engineer  at  Motorola  Inc., 
Chicago,  appointed  assistant  to  chief  engineer 
of  applied  research,  communications  and  in- 
dustrial electronics  division. 


DAVID   A.  THOMAS,  RCA   manager  of  industrial      JARED    SCOTT    SMITH,    previously    supervisor  of 


transmitter  design  for  two-way  radio  units, 
General  Electric  Co.,  communications  products 
department,  Syracuse,  N.  Y.,  named  manager 
of  standard  mobile  design  engineering.  Other 
appointments:  RICHARD  T.  BUESING,  manager  of 
electronic  design;  A.  G.  MANKE,  circuit  design 
engineer;  G.  M.  DEWIRE,  standard  systems  engi- 
neer; J.  P.  COON,  mechanical  standard  engineer; 
F.  D.  HANNELL,  product  production  engineer; 
K.  K.  BAY,  transmitter  design  engineer,  and 
A.  E.  ENGLUND,  power  devices  design  engineer. 

EDUCATION  mmmmmmmmm 

DR.  GEORGE  TOWN,  formerly  manager  of  engineer- 
ing and  research  and  assistant  secretary  of 
Stromberg-Carlson  Co.,  Rochester,  N.  Y.,  and 
executive  director  of  Television  Allocations 
Study  Organization,  named  dean  of  division  of 
engineering  at  Iowa  State  College.  DR.  DAVID 
R.  BOYLAN  JR.,  at  Iowa  State  since  1948,  named 
associate  director  of  Iowa  engineering  experi- 
mental station. 

INTERNATIONAL  * 

STUART  MacKAY,  general  manager  of  All -Canada 
Radio  &  Television  Ltd.,  Toronto,  Ont.,  on  Jan. 
1  becomes  v.p.  and  managing  director,  succeed- 
ing as  v.p.,  GUY  HERBERT,  retired. 

PAULINE  FREDERICK,  NBC  News  UN  correspondent, 
elected  president  of  United  Nations  Correspond- 
ents Assn.,  becoming  first  woman  and  first  radio - 
tv  member  to  head  group. 


AWARDS 


Two  Get  Farm  Awards 

Dewey  Compton,  farm  director,  KTRH- 
AM-TV  Houston  is  the  winner  of  American 
Farm  Bureau  Federation's  top  citation  for 
distinguished  radio-tv  reporting.  Another 
award  presented  at  the  federation's  40th  an- 
nual meeting  in  Boston  was  to  Roddy 
Peeples,  farm  director,  KGNO  Dodge  City, 
Kan. 

AWARD  SHORTS 

American  Women  in  Radio  &  Television 

announces  deadline  for  fifth  annual  com- 
petitive scholarship  award  of  $500  will  be 
Feb.  1,  according  to  Dorothy  H.  Fuller, 
women's  program  director  of  WBET  Brock- 
ton, Mass.,  and  chairman  of  AWRT's  1959 
Scholarship  Committee.  Scholarship  is  made 
to  encourage  academic  study  of  radio-tv  and 
thereby,  greater  participation  by  women  in 
broadcasting  as  career.  Announcement  of 
winner  will  be  made  at  1959  annual  con- 
vention in  New  York,  April  30-May  3. 

Caldwell  Memorial  Award  Committee  has 

requested  members  of  Federal  Communica- 
tions Bar  Assn.  to  submit  any  nominations 
for  1958  Louis  G.  Caldwell  Memorial 
Award.  Award  "is  made  from  time  to  time 


to  an  individual  for  a  distinguished  and 
important  contribution  to  the  advancement 
of  communications  jurisprudence."  Nomina- 
tions should  be  submitted  to  Vincent  B. 
Welch,  Communications  Bldg.,  710  14th 
St.,  N.  W.,  Washington  5,  D.  C. 

Hollywood  Adv.  Club  will  present  its  first 
Broadcast  Producers  Awards  for  best  radio 
and  tv  commercials  produced  during  1958 
in  Los  Angeles  area  at  special  luncheon 
meeting  Feb.  9,  1959.  Entry  blanks  and 
full  details  of  competitions  are  available  at 
Hollywood  Adv.  Club  administrative  office 
at  6362  Hollywood  Blvd. 

KMOX  St.  Louis  and  station's  chief  engi- 
neer, Larry  Burrows,  have  each  received 
citations  from  U.  S.  Weather  Bureau,  Wash- 
ington, D.C.,  for  KMOX's  "Operation 
Weather  Alert."  Plan  has  been  adopted  by 
FCC,  station  reports,  for  use  by  radio  and 
tv  stations  throughout  country. 

Leonard  H.  Goldenson,  president  of  Amer- 
ican Broadcasting-Paramount  Theatres, 
awarded  Sigma  Alpha  Mu  fraternity  cer- 
tificate of  merit  for  "distinguished  com- 
munity and  philanthropic  endeavors." 

Jerome  B.  Gray,  senior  partner  and  founder 
of  Gray  &  Rogers  advertising  agency,  was 


twice  honored  before  joint  meeting  of  Poor 
Richard  and  Philadelphia  Copy  Clubs.  Mr. 
Gray  received  Treasury  department  citation 
for  his  "outstanding  efforts"  as  state  chair- 
man of  advertising  and  promotion  during 
recent  U.  S.  Treasury  bond  campaign.  Poor 
Richard  Club  awarded  him  its  Medallion 
of  Achievement. 

James  G.  Hanlon,  public  relations  manager 
of  WGN-AM-TV  Chicago,  presented  with 
1958  "Leadership  Award"  from  Chicago 
Federated  and  Women's  Advertising  Clubs 
for  "outstanding  services"  in  connection 
with  CFAC-WAC  radio-tv  workshop  clinics. 


THE  NATION'S  MOST  SUCCESSFUL  REGIONAL  NETWORK 


Intermountain  Network  Affiliate 

KGEM 

BOISE,  IDAHO— 10,000  WATTS  AT  11 40 

is  FIRST  * 

IN  THE  RICH  BOISE  VALLEY 

*  PULSE,  Feb.  1958 


CONTACT  YOUR  AVERY-KNODEL  MAN 


A  TRIBUTE  to  broadcasters  for  "ma- 
terially helping  government  meet  its 
civilian  personnel  needs  by  broadcast 
of  manpower  spot  announcements" 
was  paid  by  the  U.S.  Civil  Service 
Commission  with  a  plaque  award  to 
NAB  on  the  CSC  75th  anniversary. 
Comr.  Barbara  Gunderson  presented 
the  award  to  NAB  President  Harold 
E.  Fellows.  Mrs.  Gunderson  is  a 
former  broadcaster,  having  worked  at 
a  number  of  upper  midwest  stations. 

CSC  Chairman  Harris  Ellsworth 
praised  NAB  and  its  member  broad- 
casters for  their  outstanding  help. 


/    /       WITH  THE  \ 

Inter 
Mountain 

Network 


Page  60    •    December  22,  1958 


Broadcasting 


PROGRAMS  &  PROMOTIONS 

Musical  Mirrors  WDSU-TV's  Past 

A  "birthday  party"  in  the  form  of  an 
original  musical-comedy  was  telecast  Friday 
(Dec.  19)  by  WDSU-TV  New  Orleans.  The 
station  commissioned  the  team  of  Lynn 
Duddy  and  Jerry  Bresler  to  write  an  original 
score  and  lyrics  for  its  10th  anniversary. 
Talent  for  the  show  included  Vaughn  Mon- 
roe, Denise  Lor,  Dick  Van  Dyke,  Peter 
Gladke  and  Jacqueline  Ravell,  Hollywood 
starlet  who  began  her  career  as  WDSU-TV's 
"Color  Girl,"  the  station  announced.  Re- 
flecting events  in  the  first  decade  of  the 
station  and  the  tv  industry,  the  show  cli- 
maxed a  week-long  promotion  which  also 
included  "presents  for  viewers." 

Brochure  Indexes  Film  Series 

CBS  Films  has  distributed  to  advertisers 
and  agencies  a  black  hard-cover  "quick 
reference  file"  listing  31  film  series  in 
directory  fashion.  Entitled  ".  .  .  the  best 
film  programs  for  all  stations,"  the  sales 
brochure  indexes  the  films  by  number  and 
gives  the  selling  points  for  each  feature  on 
separate  illustrated  pages.  Numbered  tabs 
facilitate  turning  to  desired  pages. 

Considine  to  Focus  'Image' 

Bob  Considine,  sportcaster  and  columnist, 
will  take  on  the  duties  of  "authenticator" 
and  "communicator"  in  the  NBC  presenta- 
tion of  Image  Russia,  first  in  a  special 
series  of  "audio  documentaries"  to  be  pres- 
ented on  the  network  starting  Jan.  4.  An 
"authenticator,"  the  network  explains,  is 
"one   whose   experience   and  background 


PROMOTION  APPEAL 

Defense  for  Tom  Dooley  (of  hit 
song  fame),  who  is  awaiting  the  hang- 
man's noose,  has  been  organized  in 
several  successful  station  promotions. 
Among  appeals  reported  to  Broad- 
casting: 

Courtroom  access  has  been  granted 
CKNW  Vancouver,  B.  C,  to  cover  the 
People  vs.  Tom  Dooley  case,  which  the 
station  reopened  to  aid  its  orphan 
Christmas  fund.  A  transistor  radio 
was  promised  the  listener  who  fur- 
nished the  most  ingenious  alibi  for  the 
legendary  murderer.  Entries  were  ac- 
companied by  25  cents  for  court  costs, 
which  were  contributed  to  the  Christ- 
mas charity.  Simulated  trial  proceed- 
ings are  broadcast. 

WTIX  New  Orleans  reported  that 
the  doomed  hero  from  the  Tennessee 
hills  came  to  life  and  for  three  weeks 
d.j.  Rid  Boudreaux  pleaded  with  his 
listeners  to  send  in  their  names  for  a 
giant  petition  to  win  a  reprieve  and 
eventual  freedom  by  pardon  for  the 
"condemned"  Dooley.  More  than  15,- 
000  letters,  telegrams  and  long- 
distance telephone  calls,  all  voicing 
"Get  Tom  Dooley  off,"  were  received, 
according  to  WTIX.  Mr.  Boudreaux 
climaxed  the  promotion  with  a  per- 
sonal interview  with  Dooley. 


qualifies  him  to  determine  the  reliability 
and  importance  of  each  segment  of  ma- 
terials, so  that  all  components  of  the  pro- 
gram are  kept  in  correct  focus."  In  his 
other  chore  of  "communicator,"  Mr.  Con- 
sidine will  be  a  link  "with  the  many  per- 
sons interviewed  in  Russia,  Washington, 
London  and  Paris." 

Call  Anywhere  Via  KETV  (TV) 

An  Omahan  will  be  able  to  place  a  tele- 
phone call  of  his  choice  anywhere  in  the 
world  as  a  result  of  the  KETV  (TV)  Omaha 
"Christmas  Call"  contest.  Viewers  were  in- 
vited to  write  the  station  nominating  them- 
selves or  others  to  be  given  the  privilege  of 
making  a  five-minute  long-distance  call  to 
relatives  or  friends,  with  their  reasons.  Rev. 
Walter  Daniels,  director  of  the  Omaha 
Council  of  Churches,  and  Laura  Jones, 
public  information  manager  for  the  Omaha 
American  Red  Cross,  are  judging  the  en- 
tries for  "sincerity  and  worthiness." 

Teenagers  Rally  for  WLW  D.J. 

Bob  Braun,  personality  at  WLW  and 
WLWT  (TV)  Cincinnati,  who  during  the 
past  summer  entertained  more  than  200,000 
teenagers  at  weekend  canteen  parties  in  addi- 
tion to  his  regular  station  schedule,  won  the 
plaudits  of  some  6,500  youngsters  and  ci- 
tations from  city  officials  at  a  special  "Bob 
Braun  Appreciation  Day"  telecast  Nov.  30. 
Tickets  to  the  90-minute  tv  dance  party, 
which  featured  guest  recording  stars,  were 
sold  at  50^  per  person  by  Mr.  Braun's  200 
high  school  "counselors."  All  proceeds  were 
donated  to  a  fund  for  aiding  underprivileged 
children  in  the  area.  Costs  for  the  show 
were  absorbed  by  the  Crosley  Broadcasting 
Corp.  The  crowning  of  an  Appreciation 
Day  Queen,  a  motorcade  and  a  news  con- 
ference-breakfast for  the  talent  and  50  high 
school  editors  were  other  highlights  of  the 
event. 

Long  Hair  Wins  WGAN-TV  Prize 

CBS-TV's  musical  presentation  of  O'- 
Henry's  "Gift  of  the  Magi"  Dec.  9  received 
local  promotion  by  WGAN-TV  Portland, 
Me.,  with  its  contest  to  find  the  woman  with 
the  longest  hair.  The  station's  winner  was 
a  Morrill,  Me.,  woman  whose  tresses  were 
52  inches  long.  In  addition  to  the  award 
of  free  hair  styling  from  the  station,  the 
winner  is  eligible  to  participate  in  a  similar 
national  contest,  according  to  WGAN-TV. 

KXLR  Swaps  Discs  for  Toys 

Radio  came  to  the  aid  of  the  Little  Rock, 
Ark.,  U.  S.  Marine  Corp.  Reserve's  Toys 
for  Tots  campaign  this  month.  The  exchange 
offer  of  one  record  for  one  toy  enabled 
KXLR  North  Little  Rock  to  collect  more 
than  3,000  toys  for  delivery  to  needy  chil- 
dren on  Christmas  morning.  Some  3,000 
records  were  given  to  persons  who  brought 
toys  to  the  station  in  person,  KXLR  reports. 

Listeners  Spot  WBT  Sponsors 

A  WBT  Charlotte  listener  in  Alexis, 
N.  C,  was  rewarded  with  $500  cash  for 


For  Action  at 
Lowest  Cost 


86%*  of CBS 
Commercial 
Time  is 
ordered  on 

WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


*Basis:  1958  Fall  Schedule 


Bolting  Co.,  New  York  -  Chicago 
Dallas  •  Los  Angeles 
San  Francisco  •  Boston 


WRBL-TV 

—Announces 

GENERALand  RETAIL 
RATE  DESIGNATION 

•  Another  indication  of  the  willingness  of 
WRBL-TV  to  come  forward  as  a  leader  in 
any  controversial  issue  and  establish  clear 
and  concise  policies  applicable  to  all. 

Call  HOLLINGBERY 
FOR 

•  RATE  DETAILS 

•  PRIME  AVAILS 

•  PACKAGE  PLANS 

•  TOP  RATINGS 

•  MARKET  DATA 

•  PROGRAMMING  DATA 

•  PENETRATION  DATA 


f 


Broadcasting 


December  22,  1958   •  Page 


61 


PROGRAMS  &  PROMOTIONS 


CONTINUED 


staying  near  his  radio  in  order  to  submit 
the  winning  entry  in  WBT's  "Spot  the 
Sponsor"  contest.  More  than  6,000  listeners 
attempted  to  list  the  18  WBT  sponsors  men- 
tioned in  special  announcements  through- 
out the  contest  day.  Earliest  postmark  de- 
termined the  winner. 

Football  Drop  Scores  for  WICO 

Some  2,000  footballs  were  dropped  from 
an  airplane  bomb  bay  over  Salisbury,  Md., 
as  WICO,  that  city,  celebrated  "Operation 
Kickoff,"  honoring  new  station  owner  Bea- 
con Broadcasting  Corp.  Attached  to  many 
of  the  footballs,  which  were  unloaded  over 
high  school  football  games  and  city  parks, 
were  certificates  for  merchandise  in  local 
stores.  Other  footballs,  autographed  by 
members  of  the  Baltimore  Colts  team,  were 
redeemable  at  WICO  for  tickets  to  a  Colts 
home  game.  The  largest  gathering  for  the 
promotion  was  at  a  city  park,  where  more 
than  3,000  persons  scrambled  for  the  pig- 
skins. 

Pros  Move  in  KTVH  Golf  Tourney 

Nine  professional  golfers,  playing  the  18 
"toughest  holes"  on  Wichita's  six  grass 
green  courses,  participated  Dec.  3  in  the 
station  promotion  golf  tournament  sponsored 
by  KTVH  (TV)  Hutchinson,  Kan. 

The  tourney  for  pros,  which  was  planned 
by  KTVH  Sports  Editor  Jack  Munley,  in- 
volved the  competitors  covering  6,779  yards 
on  the  holes  selected  as  the  "toughest," 


and  an  additional  66,880  yards  moving 
from  course  to  course,  the  station  reported. 
KTVH  awarded  a  trophy  and  tailored  suit 
to  Tex  Consolover,  head  pro  of  McDonald 
Park,  who  beat  out  Ted  Gwin  of  the  Crest- 
view  Club  in  a  nine-hole  playoff  after  tying 
with  72,  the  previous  day. 


PAUL  GODOFSKY  (1),  president  of 
WHLI-AM-FM  Hempstead,  N.Y.,  and 
the  town's  mayor,  William  O.  Guide, 
stand  by  the  street  sign  with  the  sta- 
tion's name.  The  WHLI  street  was 
named  in  the  station's  honor  as  rec- 
ognition of  public  service  activities. 


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FOR  THE  RECORD 

Station  Authorizations 
&  Applications 

Dec.  11  through  Dec.  17 

Includes  data  on  new  stations,  changes  in 
existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine 
roundup. 

Abbreviations: 

DA — directional  antenna,  cp — construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts, w — watt,  mc — megacycles.  D — day.  N — 
night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 
thorization. SSA — special  service  authorization 
STA — special  temporary  authorization.  *— educ. 

New  Tv  Stations 

ACTION  BY  FCC 

Pacific  Bcstrs.  Corp.  (3761  S.  Hill  St.,  Los  An- 
geles, Calif.),  Bakersfield,  Calif. — Granted  cp  for 
new  tv  station  to  operate  on  ch.  39;  ERP  214  kw 
vis.,  107  kw  aur.;  ant.  600  ft.;  waived  Sec.  3.613  (a) 
of  rules  to  locate  main  studio  at  trans,  site  7 
miles  from  center  of  city;  conditioned  (a)  that 
such  grant  is  without  prejudice  to  such  action  as 
Commission  may  take  as  result  of  decision  of 
U.  S.  Court  of  Appeals  for  District  of  Columbia 
Circuit  in  Bakersfield  Bcstg.  Co.  v.  U.  S.  and  FCC 
and  (b)  that  Commission  may,  without  further 
proceedings,  substitute  for  ch.  39  such  other 
channel  as  may  be  assigned  to  Bakersfield  as 
result  of  rule  making  proposals  currently  pend- 
ing before  Commission.  By  letters,  Commission 
denied  (1)  requests  to  defer  action  by  Marietta 
Investment  Corp.  (KERO-TV,  ch.  10,  Bakersfield) 
pending  determination  in  "payoff"  rule  making 
in  and  by  Bakersfield  Bcstg.  Co.  (KBAK-TV, 
ch.  29,  Bakersfield)  pending  action  on  latter's 
petition  for  tv  channel  changes,  and  (2)  petitions 
by  Kern  County  Bcstg.  Co.,  applicant  for  ch.  17 
in  Bakersfield,  to  designate  for  consolidated  hear- 
ing all  pending  applications  for  chs.  17  and  39  in 
Bakersfield.  Announced  Dec.  11. 

Existing  Tv  Stations 

ACTIONS  BY  FCC 

W ALB-TV  Albany,  Ga.— Waived  Sec.  1.355  of 
rules  and  granted  application  to  change  trans, 
location  from  point  half  a  mile  north  of  city 
limits  to  25  miles  southeast  of  city,  change  trans, 
and  ant.  system;  ERP  to  275  kw  vis.  and  138  kw 
aur.,  and  ant.  height  to  960  ft. 

WIRN  (TV)  Ironwood,  Mich. — Reconsidered 
Nov.  25  action  (which  granted  application  to 
change  station  location  to  Wakefield,  change 
trans,  location  and  ant.  height,  type  trans,  and 
increase  ERP)  and  added  condition  that  grant  is 
without  prejudice  to  any  action  Commission  may 
deem  appropriate  as  result  of  decision  of  Court 
of  Appeals  in  case  of  Red  River  Bcstg.  Co.  v. 
FCC.  Announced  Dec.  11. 

KXIL-TV  Ardmore,  Okla. — Is  being  advised 
that  application  for  assignment  of  cp  from  estate 
of  John  F.  Easley,  deceased,  to  Texoma  Land 
Television  Co.,  indicates  necessity  of  hearing  be- 
cause it  would  give  common  ownership  and  over- 
lap with  KTEN-TV  Ada,  Okla.  KXII-TV  was 
formerly  KVSO-TV. 


Translators 


Page  62 


December  22,  1958 


ACTIONS  BY  FCC 

Truckee  River  Civic  T.  V.  Inc.  (%  William  H. 
Hadley,  P.O.  Box  78),  Verdi,  Nev. — Granted  cp 
for  new  tv  translator  station  on  ch.  72  to  translate 
programs  of  KOLO-TV  (ch.  8)  Reno. 

Seaside  Video  Club  ( %  Mrs.  Marjorie  F.  Weber, 
P.O.  Box  74),  Seaside,  Ore. — Granted  cp  for  new 
tv  translator  station  on  ch.  71  to  translate  pro- 
grams of  KGW-TV  (ch.  8)  Portland. 

APPLICATIONS 

Davis  Dam,  Bullhead  City  and  Lake  Mohave 
Resort,  Ariz. — Mohave  County  Board  of  Super- 
visors—ch.  77,  primary  station:  KLRJ  Henderson, 
Nev.  (Same  facility  as  K77AG  which  expired.) 
Contingent  on  this  is  request  for  changes  in  an- 
other cp:  ch.  from  77  to  76;  principal  community 
to  Gas  City,  Bullhead  City  and  Davis  Dam,  Ariz., 
and  Needles,  Calif.;  primary  station  to  KOOL- 
TV.  Announced  Dec.  15. 

Boonville  and  Philo,  Calif. — Anderson  Valley 

Broadcasting 


Tv  Inc.— ch.  73,  ERP  142  w;  primary  tv  station: 
KORA-TV  Sacramento.  Announced  Dec.  12. 

Pittsfield,  Mass.— Springfield  Tv  Bcstg.  Corp.— 
ch.  74,  ERP  1920  w;  primary  tv  station:  WWLP 
(TV)  Springfield.  Announced  Dec.  17. 

Skagit  County,  Wash.  —  Burlington  -  Edison 
School  Dist.  #100— ch.  79,  ERP  124.2  w;  primary 
station:  KCTS  (TV)  Seattle.  Announced  Dec.  17. 

CALL  LETTERS  ASSIGNED 

K76AO  Olivia,  Minn.— Ron ville  County  Tv  Corp. 
K82AG  Laramie,  Wyo. — Albany  Electronics  Inc. 
K70BH,  K76AN  Turkey  and  Quitaque,  Tex  — 
Valley  Translator  System. 

New  Am  Stations 

ACTIONS  BY  FCC 

Salmon,  Idaho— Snake  River  Radio  &  Tv  Co. — 

Granted  960  kc,  1  kw  D.  P.O.  address  455  South 
2d  East,  Rexburg,  Idaho.  Estimated  construction 
cost  $15,294,  first  year  operating  cost  $26,600, 
revenue  $34,300.  Alfred  E.  Shumate  owns  99%  of 
applicant  which  also  is  licensee  of  KRXK  Rex- 
burg. Announced  Dec.  17. 

East  Moline,  111. — Moody  Bible  Institute  of  Chi- 
cago—Granted 960  kc,  1  kw  D.  P.O.  address  820 
North  LaSalle  St.,  Chicago.  Estimated  construc- 
tion cost  $55,600,  first  year  operating  cost  $45,000. 
Cash  on  hand  plus  donations  will  be  used  to 
build  and  operate.  Owner  is  non-profit  organiza- 
tion. Announced  Dec.  17. 

West  Jefferson,  N.  C. — James  B.  Childress — 
Granted  1600  kc,  1  kw  D.  P.O.  address  34  Maxwell 
St.,  Asheville,  N-.C.  Estimated  construction  cost 
$11,639,  first  year  operating  cost  $30,000,  revenue 
$42,000.  Mr.  Childress,  sole  owner,  is  manager  and 
25%  stockholder  of  WMSJ  Sylva,  N.C.  Announced 
Dec.  17. 

APPLICATIONS 

Santa  Maria,  Calif. — Salinas  Valley  Bcstg. 
Corp.,  1400  kc,  250  w  unl.  P.O.  address  Box  1651, 
Salinas,  Calif.  Estimated  construction  cost  $25,- 
109,  first  year  operating  cost  $30,000,  revenue 
$48,000.  Applicant  is  licensee  of  KSBW-AM-TV 
Salinas  and  KSBY-TV  San  Luis  Obispo,  both 
California.  John  C.  Cohan,  46.5%  owner  of 
Salinas  Valley,  is  sole  owner  of  KVEC  San  Luis 


Obispo.  Announced  Dec.  11. 

Gunnison,  Colo. — Gunnison  Bcstg.  Co.,  1490  kc, 
250  w  unl.  P.O.  address  838  N.  Terrace  Dr., 
Wichita,  Kan.  Estimated  construction  cost 
$16,630,  first  year  operating  cost  $34,871,  revenue 
$38,786.  KAKE  Wichita  commercial  manager 
Roger  W.  Pepperd  is  sole  owner.  Announced 
Dec.  17. 

Punta  Gorda,  Fla. — Charlotte  Radio  Co.,  1350 
kc,  500  w  D.  P.O.  address  %  Loyal  Phillips, 
Punta  Gorda  Herald.  Estimated  construction 
cost  $26,900,  first  year  operating  cost  $32,000, 
revenue  $37,500.  Mr.  Phillips,  publisher,  is  sole 
owner.  Announced  Dec.  11. 

St.  Petersburg,  Fla. — Skyway  Bcstg.  Corp., 
800  kc,  1  kw  D.  P.O.  address  %  Raymond  E. 
Dugan,  Fla.  Nat'l.  Bank  Bldg.  Estimated  con- 
struction cost  $25,414,  first  year  operating  cost 
$30,000,  revenue  $40,000.  Mr.  Dugan,  98%-owner, 
is  financier.  Announced  Dec.  17. 

Griffin,  Ga. — Gladys  McCommon  Johnson,  1410 
kc,  1  kw  D.  P.O.  address  2954  Crestline  Dr., 
Macon,  Ga.  Estimated  construction  cost  $18,735, 
first  year  operating  cost  $39,000,  revenue  $51,000. 
Mrs.  Johnson,  sole  owner,  is  housewife.  An- 
nounced Dec.  11. 

Lucedale,  Miss. — Tri-County  Bcstrs.  Inc.,  1430 
kc,  1  kw  D.  P.O.  address  William  R.  Guest, 
Station  WPMP,  Pascagoula,  Miss.  Estimated  con- 
struction cost  $13,150,  first  year  operating  cost 
$30,000,  revenue  $36,000.  Crest  Bcstg.  Co.  (WPMP) 
owns  72.36%  of  applicant.  Announced  Dec.  11. 

Springfield,  Mo. — Times  Bcstrs.  Inc.,  940  kc, 
500  w  D.  P.O.  address  608  Woodruff  Bldg.  Esti- 
mated construction  cost  $20,350,  first  year  operat- 
ing cost  $90,000,  revenue  $72,000.  Owners  are 
Billy  E.  Brown  (50%),  free  lance  radio  station 
advisor;  Lincoln  J.  Knauer  (25%),  wholesale 
liquor  distributor,  and  others.  Announced  Dec. 
17. 

Midwest  City,  Okla. — M.  W.  Cooper,  1220  kc, 
250  w  D.  P.O.  address  412  Leonhardt  Bldg.,  Okla- 
homa City.  Estimated  construction  cost  $15,400, 
first  year  operating  cost  $35,000,  revenue  $75,000. 
Mr.  Cooper,  sole  owner,  is  attorney.  Announced 
Dec.  11. 

Reading,  Pa. — Saul  Miller,  1550  kc,  1  kw  D.  P.O. 
address  520  Elm  St.  Estimated  construction  cost 
26,453,  first  year  operating  cost  $52,000,  revenue 
75,000.  Applicant  is  program  director,  WRAW 
Reading.  Announced  Dec.  11. 

Memphis,  Tenn. — Metropolitan  Bcstg.,  1550  kc, 
10  kw  D.  P.O.  address  2265  Clay  St.,  San  Fran- 
cisco. Estimated  construction  cost  $43,962,  first 
year    operating    cost    $86,000,    revenue  $94,000. 


Philip  Rosenthal,  sole  owner,  is  aircraft  sales 
and  leasing,  Announced  Dec.  17. 

Selmer,  Tenn. — McNair  County  Bcstg.  Co., 
1350  kc,  500  w  D.  P.O.  address  Carlton  D.  Swaf- 
ford,  Station  WAGG,  Franklin,  Tenn.  Estimated 
construction  cost  $12,142,  first  year  operating 
cost  $25,000,  revenue  $35,000.  Equal  partners  are 
Carlton  Swafford,  WAGG  announcer;  J.  H.  Swaf- 
ford  and  Fred  Kirk,  chemical  company  em- 
ployes, and  Belton  H.  Hardwick  Jr.,  chiropractor. 
Announced  Dec.  17. 

Sheridan,  Wyo. — Sheridan  Bcstg.  Co.,  930  kc, 
1  kw  D.  P.O.  address  130  S.  Main,  Buffalo,  Wyo. 
Estimated  construction  cost  $16,007,  first  year 
operating  cost  $31,200,  revenue  $48,000.  Owners 
are  Sam  J.  Rosenthal,  motion  picture  exhibitor, 
35%;  Lee  R.  Johnson,  coin  machine  operator, 
33%,  and  others.  Announced  Dec.  17. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

WLAT  Conway,  S.C. — Granted  increase  of 
power  from  1  kw  to  5  kw,  continuing  operation 
on  1330  kc  D. 

KBKC  Mission,  Kan. — Granted  increase  of 
power  from  500  w  to  1  kw,  continuing  operation 
on  1480  kc  DA,  D;  engineering  conditions. 

APPLICATIONS 

KIST  Santa  Barbara,  Calif.— Cp  to  increase 
daytime  power  from  250  w  to  1  kw  and  install 
new  trans. 

WHFC  Cicero,  111.— Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KROS  Clinton,  Iowa — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WPAD  Paducah,  Ky.— Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

WUST-FM  Bethesda,  Md.— Cp  to  change  fre- 
quency from  106.3  mc,  ch.  292  to  94.7  mc,  ch.  234, 
increase  ERP  from  500  w  to  20  kw;  decrease  ant. 
height  above  average  terrain  from  340  ft.  to  246.5 
ft.;  install  new  ant.  and  trans. 

WSNY  Schenectady,  N.Y. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WOHI  East  Liverpool,  Ohio — Cp  to  increase 
daytime  power  from  250  w  to  500  w;  install  di- 
rectional ant.  for  daytime  use,  install  new  trans. 


TELEVISION 


NEWSPAPER 


NATION-WIDE 
n. oka  >»"MX    NEGOTIATIONS  •  FINANCING  APPRAISALS 


WEST  COAST 

$200,000 

Low  frequency  in  good 
market.  Good  profits. 
Price  includes  some  ac- 
counts receivable.  29% 
down,  balance  over  eight 
years. 


TEXAS  SEMI-MAJOR 
MARKET 

$160,000 

This  daytimer  is  in  one 
of  the  better  markets  of 
Texas.  Is  grossing  slight- 
ly under  the  asking  price. 
Extremely  liberal  terms. 


MID-WEST  DAYTIMER 

$90,000 

For  quick  action.  Profit- 
able daytimer  for  owner- 
operator.  $20,000  down, 
long  terms  if  additional 
collateral  available. 


MICHIGAN  DAYTIMER 

$200,000 

Located  in  one  of  Mich- 
igan's top  markets.  1957 
showed  25%  profit  on 
volume.  Terms  to  quali- 
fied buyer. 


SOUTHERN 
$100,000 
A    fulltime  250-watter 
serving      three  cities. 
Good  terms. 


SAN  FRANCISCO 
1 1 1  Sutter  St. 
EX  2-5671 


HAMILTON  •  STUBBLEFIELD   TWINING  and  Associctesjnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


DALLAS 
Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1787  DeSales  Stv  N.W. 
EX  3-3456 


Broadcasting 


December  22,  1958    •    Page  63 


Planning 
a  Radio 
Station? 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  ND-22  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
Of  AMERICA 


Tmk(s)® 


FOR  THE  RECORD  continued 


and  delete  remote  control  operation  of  trans. 

KEED  Springfield,  Ore. — Mod.  of  license  to 
change  station  location  from  Springfield  to 
Springfield-Eugene,  Ore. 

KATR  Corpus  Christi,  Tex. — Cp  to  change 
hours  of  operation  from  SR  Boston— LSS  Corpus 
Christi  to  unl.,  using  power  of  10  kw,  50  kw-LS; 
install  directional  ant.  for  nighttime  use.  (Re- 
quest repeal  of  Commission's  public  notice  of 
8-9-46  re  applications  for  1030  kc  be  placed  in 
pending  file.) 

CALL  LETTERS  ASSIGNED 

KPCA  Marked  Tree,  Ark. — Poinsett  County 
Radio  Bcstg.  Co.,  1580  kc.  Changed  from  KTML. 

KEOK  Payette,  Idaho— Earl  F.  Hash,  1450  kc. 
Changed  from  KPID. 

KXLW  Clayton,  Mo.— St.  Louis  County  Bcstg. 
Co.,  1320  kc.  Request  for  change  to  KELI  denied. 

WBAZ  Kingston,  N.Y.— Big  River  Bcstrs.,  1300 
kc. 

WWES  New  Rochelle,  N.Y. — Radio  New  Ro- 
chelle  Inc.,  1460  kc.  Changed  from  WNRC. 

WATG  Ashland,  Ohio— Radio  Ashland  Inc.,  1340 
kc.  Changed  back  from  WNCO. 

KOQT  Bellingham,  Wash.— Bellingham  Bcstg. 
Co.,  1550  kc. 

New  Fm  Stations 

ACTION  BY  FCC 

Fort  Worth,  Tex. — Tarrant  Bcstg.  Co. — Granted 
97.1  mc,  21.8  kw.  P.O.  address  4801  W.  Freeway, 
F't.  Worth.  Estimated  construction  cost  $28,575, 
first  year  operating  cost  $1,200.  Applicant  is  li- 
censee of  KFJZ  Ft.  Worth.  Announced  Dec.  17. 

APPLICATIONS 

Pueblo,  Colo.— Hi-Lo  Radio  Inc.,  102.9  mc,  2.64 
kw.  P.O.  address  3022  4th  Ave.  Estimated  con- 
struction cost  $12,180,  first  year  operating  cost 
$12,000,  revenue  $16,000.  Ownership:  Alva  B. 
Adams  (32.5%),  secretary,  KCRT  Trinadad,  Colo.; 
Leon  Dudley  (30%),  musician;  Jack  G.  Campbell 
(30%),  announcer,  KDZA  Pueblo,  and  others. 
Announced  Dec.  15. 

Bloomington,  Ind. — Sarkes  Tarzian  Inc.,  92.3 
mc,  30.6  kw.  P.O.  address  E.  Hiss,  Hillside  Dr. 
Estimated  construction  cost  $22,977.  Station  to 
duplicate  programs  of  applicant's  am  outlet, 
WTTS  Bloomington.  Announced  Dec.  12. 

Cleveland,  Ohio — Northern  Ohio  Bcstg.  Co., 
107.7  mc,  120  kw.  P.O.  address  131  Main  St., 
Chardon,  Ohio.  Estimated  construction  cost  $54,- 
100,  first  year  operating  cost  $60,000,  revenue 
$80,000.  Applicant  has  also  applied  for  am  outlet 
in  Chesterland.  Announced  Dec.  12. 

Diboll,  Tex. — Arthur  Temple  Jr.,  95.5  mc,  6.5 
kw.  P.O.  address  KSPL  Diboll.  Estimated  con- 
struction cost  $12,615,  first  year  operating  cost 
$20,000,  revenue  $20,000.  Applicant  is  sole  owner 
of  KSPL.  Announced  Dec.  11. 

Houston,  Tex. — B-M-R  Bcstg.  Corp.,  95.7  mc, 
15.25  kw.  P.O.  address  5105  San  Jacinto  St., 
Houston.  Estimated  construction  cost  $22,600,  first 
year  operating  cost  $25,000,  revenue  $35,000.  Own- 
ers are  T.A.  Robinson  Jr.,  realtor,  etc.  (50%), 
and  Bill  S.  Bruce  and  Betty  Jane  Mitchell,  ad- 
vertising partners  (each  25%).  Announced  Dec. 
11. 

Existing  Fm  Stations 

CALL  LETTERS  ASSIGNED 

KPFK  Pasadena,  Calif. — Pacifica  Foundation*, 
90.7  mc. 

KDUO  Riverside,  Calif. — Alumni  Assn.,  School 
of  Medicine,  College  of  Medical  Evangelists  Inc., 
97.5  mc.  Changed  from  KQXM. 

WWES-FM  New  Rochelle,  N.Y.— Radio  New 
Rochelle  Inc.,  93.5  mc.  Changed  from  WNRC-FM. 

WATG-FM  Ashland,  Ohio— Radio  Ashland  Inc., 
101.3  mc.  Changed  back  from  WNCO-FM. 

KRKH-FM  Lubbock,  Tex. — Southwestern  Bcstg. 
Co.,  93.7  mc.  Changed  from  KSEL-FM. 

Ownership  Changes 

ACTIONS  BY  FCC 

KWFC  Hot  Springs,  Ark. — Granted  (1)  renewal 
of  license  and  (2)  assignment  of  license  and  cps 
to  Phoenix  Co.  (Harman  I.  Moseley  II,  presi- 
dent); consideration  includes  lease  of  station 
equipment  for  5  years  for  total  rental  of  $48,000, 
with  option  to  purchase  for  $16,000  at  end  of 
lease.  Comrs.  Hyde  and  Bartley  dissented. 

KENA  Mena,  Ark. — Granted  assignment  of  li- 
cense to  E.M.  Hoge;  consideration  $42,500. 

WPOM  Pompano  Beach,  Fla. — Granted  assign- 
ment of  cp  from  James  C.  Dean,  C.  Robert  Clark 
and  Charles  W.  Stone  to  Gold  Coast  Bcstrs  Inc., 
comprising  Messrs.  Dean  and  Clark  who  will  pay 
Mr.  Stone  $14,290  for  latter's  third  interest. 

WKOA  Hopkinsville,  Ky. — Granted  transfer  of 
control  from  Thomas  F.  and  A.W.  Wood  to  John 
M.  and  A.W.W.  Higgins;  consideration  $85,000. 

WFTM  Maysville,  Ky.— Granted  (1)  renewal  of 
license  and  (2)  acquisition  of  negative  control 
by  CP.  Clarke  and  J.M.  Finch  Jr.,  through  trans- 
fer of  4%  stock  by  R.J.  Bissett. 

KWEB  Rochester,  Minn. — Granted  assignment 
of  license  to  Olmsted  County  Bcstg.  Co.  (W.  John 
Grandy,    president) ;    consideration   $75,000.  As- 


signee stockholders  have  interest  in  WECL  Eau 
Claire,  Wis.;  KBIZ  Ottumwa,  Iowa;  KDAL  Du- 
luth,  Minn.,  and  WQUA  Moline,  and  WQUB 
Galesburg,  111. 

WBKN  Newton,  Miss. — Granted  assignment  of 
license  from  F.M.  Smith,  et  al.,  to  EX.  Burns; 
consideration  $19,000. 

KLTZ  Glasgow,  Mont. — Granted  assignment  of 
license  from  James  C.  Carson,  Charles  L.  Scofield 
and  Willard  L.  Holter  to  Mr.  Holter.  trading  un- 
der same  name;  consideration  $45,000. 

WACB  Kittanning,  Pa. — Granted  assignment  of 
license  to  Joel  W.  Rosenblum  (owner  of  WTTG 
Massilon,  Ohio,  and  part  owner  of  WISR  Butler, 
Pa.);    consideration  $74,019. 

KPEP  San  Angelo,  Tex. — Granted  assignment 
of  license  from  David  P.  Pinkston  and  C.H. 
Treadway  to  Mr.  Pinkston,  trading  under  same 
name;  consideration  $4,000  for  remaining  25% 
interest. 

WTRF-TV  Wheeling,  W.Va.— Granted  transfer 
of  control  from  Bloch  estate  and  News  Publ.  Co. 
to  WTRF-TV  Inc.  (Albert  V.  Dix,  president); 
consideration  $1,684,000  for  56.13%  interest.  Six 
publishing  companies  owned  by  Dix  family  will 
hold  stock  in  WTRF-TV  Inc.— Wooster  Republi- 
can Printing  Co.  (WWST-AM-FM  Wooster,  Ohio, 
and  WRAD  Radford,  Va.);  Record  Pub.  Co., 
Courier  Tribune  Co.,  Defiance  Pub.  Co.,  Sedgwick 
Pub.  Co.  and  Sherlock  Bros.  Pub.  Co.,  all  Ohio. 

APPLICATIONS 

KFRE-AM-TV,  KRFM  (FM)  Fresno,  Calif.— 
Seek  transfer  from  Paul  R.  Bartlett  et  al.  (all 
stockholders)  to  Triangle  Publications  Inc.,  prin- 
cipally owned  by  W.H.  Annenberg  and  family, 
for  $3  million.  Buyer  is  multiple  station  owner, 
and  publisher  of  Philadelphia  Inquirer,  Tv  Guide, 
etc.,  and  recent  purchaser  of  Television  Digest 
and  Tv  Factbook.  Announced  Dec.  11. 

WCNT  Centralia,  111. — Seeks  acquisition  of  50% 
by  Carson  W.  Rodgers,  president  50%  owner, 
through  stock  purchase  from  his  mother,  Grace 
S.  Rodgers,  for  $15,000.  Announced  Dec.  12. 

WKOA  Hopkinsville,  Ky. — Seeks  transfer  of 
two-thirds  of  licensee  (Pennyrile  Bcstg.  Co.) 
from  Thomas  F.  and  A.W.  Wood,  co-publishers  of 
Kentucky  New  Era  (each  one-third)  to  John  M. 
Higgins,  beer  distributor,  and  A.W.W.  Higgins, 
retail  druggist.  Purchase  price:  $42,500  for  each 
one-third.  Remaining  third  is  owned  by  William 
H.  Higgins.  [See  approval,  above.] 

WTTL  Madisonville,  Ky. — Seeks  assignment  of 
license  from  Evers  Mick  and  Conway  M.  Smith 
d/b  as  Hopkins  County  Bcstrs.  to  Mr.  Smith  and 
Hobert  M.  Thomason  d/b  under  same  name.  Mr. 
Mick  is  selling  his  55%  for  $33,000.  Mr.  Smith, 
formerly  45%  owner,  will  hold  78%;  Mr.  Thoma- 
son, printing  employe,  22%.  Announced  Dec.  17. 

WMLF  Pineville,  Ky. — Seeks  assignment  of  li- 
cense from  States  Bcstg.  System  Inc.  to  South  C. 
Bevins  tr/as  Ken-Te-Va  Bcstg.  Co.  for  $30,600 
plus  assumption  of  debts.  Mr.  Bevins  has  been 
WMLF  general  manager.  Announced  Dec.  15. 

KCAP  Helena,  Mont. — Seeks  assignment  of  li- 
cense from  Lewis  &  Clark  Bcstg.  Corp.  to  KCAP 
Bcstrs.  Inc.  for  $40,895.  Dale  G.  Moore  (interest 
in  KBMN  Bozeman,  Mont.)  will  be  50.68%  owner. 
Announced  Dec.  17. 

WKTV  (TV)  Utica  and  WKAL  Rome,  both  New 
York — Seek  transfer  of  100%  from  Myron  J. 
Kallet  et  al.  (all  stockholders)  to  Mid  New  York 
Bcstg.  Corp.  for  approximately  $2.9  million  net. 
Principal  purchaser  is  Paul  F.  Harron  (74.31%), 
who  also  heads  group  which  will  acquire  stock 
in  WORL  Boston.  Announced  Dec.  11. 

KUSH  Cushing,  Okla. — Seeks  transfer  of  one- 
third  from  Jack  B.  Sellers  to  Gordon  R.  Rockett, 
current  one-third  owner,  for  $8,170.  Announced 
Dec.  17. 

KASA  Elk  City,  Okla.— Seeks  assignment  of 
license  from  Jackson  R.  Webb  and  Carl  Stephens, 
d/b  as  WSM  Bcstg.  Co.,  to  Bob  D.  Garrison  and 
H.H.  Huntley,  d/b  as  Garrison-Huntley  Enter- 
prises, for  $36,875.  Buyers  were  co-owners  of 
KHHH  Pampa,  Tex.  Announced  Dec.  11. 

WOSH  Oshkosh,  Wis. — Seeks  assignment  of 
license  from  William  F.  Johns  Jr.,  William  F. 
Johns  Sr.,  Penrose  H.  Johns  and  Frederick  W. 
Renshaw,  d/b  as  Oshkosh  Bcstg.  Co.,  to  Value 
Radio  Corp.  for  $80,000  plus  assumption  of  liabil- 
ities of  approximately  $64,500.  William  E.  Walker, 
William  R.  Walker  and  Charles  E.  Dickoff  each 
own  20.05%  of  buyer;  their  broadcast  interests 
include  WBEV  Beaver  Dam  and  WKTL  Sheboy- 
gan, both  Wisconsin,  and  KCLN  Clinton,  Iowa. 
Announced  Dec.  17. 

Hearing  Cases 

INITIAL  DECISION 

Hearing  Examiner  Basil  P.  Cooper  issued  initial 
decision  looking  toward  granting  applications  of 
Leavenworth  Bcstg.  Co.  to  increase  power  of 
station  KCLO  Leavenworth,  Kan.,  from  500  w  to 
5  kw,  with  DA,  continuing  operation  on  1410  kc 
D,  Wichita  Beacon  Bcstg.  Co.,  to  increase  day- 
time power  of  station  KWBB  Wichita,  Kan., 
from  1  kw  to  5  kw,  continuing  operation  on  1410 
kc  with  1  kw-N,  DA-2,  and  Bowie-Nocona  Bcstg. 
Co.  for  new  am  station  to  operate  on  1410  kc. 
500  w  D,  DA,  in  Bowie,  Tex.  Announced  Dec.  17. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  The  Monocacy  Bcstg.  Co. 
(WFMD),  Frederick,  Md.,  to  enlarge  issues  in 


Page  64    •    December  22,  1958 


Broadcasting 


PROFESSIONAL  CARD 


JANSKY  &  BAILEY  INC. 

Executive  Offices 

1795  DeSales  St.,  N.  W.  ME  8-541 1 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL 

P.  MAY 

711  14th  St.,  N.  W. 

Sheraton  Bldg. 

Washington  5,  D.  C. 

REpubllc  7-3984 

Member 

AFCCE 

GUY  C.  HUTCHESON 

P.  O.  Box  32  C  Rest  view  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 

617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 
Columbia  5-4666 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
8200  Snowville  Road 

BrecksviHe,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAclcson  6-4386  P.O.  Box  82 

Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.     Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FH-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcode  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Ketultt  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •    Licensing  Field  Service 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Communications-Electronies 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-JM1 

Member  AFCCE 


JOHN  B.  HEFFELFINGE* 

8401  Cherry  St.  Hiland  4-7018 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antennas 
1316  S.  Kearney  Skyline  6-1 60S 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineer* 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Acer  edit  ed  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  court*. 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 
NEptune  4-4242       NEprune  4-9558 


CAMBRID6E  CRYSTALS 
PRECISION  FREQUENCY 
MEASURING  SERVICE 

SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  85,000*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicant* 
for  am,  fm,  tv  and  facsimile  facilities. 
*ARB    Continuing    Readership  Study 


Contact 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


Broadcasting 


December  22,  1958    •    Page  65 


THE 


AMPEX 


WITH 

ALL  NEW  ELECTRONICS 

SEE  YOUR  AMPEX  DEALER 


AMPEX 


CORPORATION 


professional r  v 
products  division 


854  Charter  Street 
Redwood  City 
California 


FOR  THE  RECORD  continued 


ALL   INQUIRIES  CONFIDENTIAL 


Page  66    •    December  22,  1958 


AM 
FM 
TV 


SUMMARY  OF  COMMERCIAL  BROADCASTING 

Compiled  by  BROADCASTING  through  Dec.  17 
ON  AIR  CP 
Lie  Cpf  Not  on  a 

3,270  52  106 

544  32  114 

4311  85  102 


TOTAL  APPLICATIONS 

For  n*w  stationt 

590 
71 
107 


OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  Dec.  17 


VHF 

UHF 

TOTAL 

Commercial  435 

81 

5162 

Non-Commercial  28 

8 

364 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Nov.  30 

AM 

FM 

TV 

Licensed  (all  on  air) 

3,270 

544 

43 11 

CPs  on  air  (new  stations) 

45 

27 

81' 

CPs  not  on  air  (new  stations) 

108 

115 

105 

Total  authorized  stations 

3,423 

686 

666 

Applications  for  new  stations  (not  in  hearing) 

456 

34 

49 

Applications  for  new  stations  (in  hearing) 

119 

30 

58 

Total  applications  for  new  stations 

575 

64 

107 

Applications  for  major  changes  (not  in  hearing) 

433 

29 

37 

Applications  for  major  changes  (in  hearing) 

48 

1 

17 

Total  applications  for  major  changes 

481 

30 

54 

Licenses  deleted 

0 

0 

0 

CPs  deleted 

1 

1 

1 

1  There  are,  in  addition,  nine  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  39  ty  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

•There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhl.) 

«  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


proceeding  on  application  of  Musical  Heights 
Inc.,  for  new  am  station  to  operate  on  1370  kc, 
506  w  DA,  D,  in  Braddock  Heights,  Md.  Chairman 
Doerfer  abstained  from  voting;  Comr.  Ford  dis- 
sented. Announced  Dec.  17. 

By  memorandum  opinion  and  order,  Com- 
mission denied  motion  by  WMGM  Bcstg.  Corp., 
New  York,  N.Y.,  to  change  issues  in  proceeding 
on  its  application  and  that  of  Newark  Bcstg. 
Corp.,  Newark,  N.J.,  for  new  fm  stations.  An- 
nounced Dec.  17. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  KDEN  Bcstg.  Co. 
(KDEN),  Denver,  Colo.,  and  enlarged  issues  in 
proceeding  on  am  application  of  Kenneth  G.  and 
Misha  S.  Prather  for  new  am  station  to  operate 
on  1360  kc,  500  w  D,  in  Boulder,  Colo.  Announced 
Dec.  17. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Jackson  Bcstg.  &  Televi- 
sion Corp.  for  stay  of  effective  date  of  Sept.  3 
decision  which  granted  applications  of  Television 
Corp.  of  Michigan  Inc.,  and  State  Board  of  Agri- 
culture for  new  tv  stations — WILX-TV  commer- 
cial and  WMSB  educational,  respectively — to  op- 
erate on  ch.  10  on  share-time  basis  in  Onondaga, 
Mich.,  and  which  denied  competing  applications 
of  Triad  Television  Corp.,  Booth  Bcstg.  Co.,  and 
Jackson  Bcstg.  &  Television  Corp.,  seeking  same 
channel  in  Parma,  Mich.  Comr.  Cross  not  par- 
ticipating. Petition  for  rehearing  filed  by  Jackson 
is  pending  Commission  consideration.  Announced 
Dec.  17. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  protest  and  petition  for  reconsidera- 
tion filed  by  Tomah-Mauston  Bcstg.  Co.  (WTMB), 
Tomah,  Wis.,  to  extent  of  designating  for  hearing 
application  of  Jack  L.  Goodsitt  for  new  am  sta- 
tion (WTOJ)  to  operate  on  1460  kc,  1  kw  D,  in 
Tomah;  made  protestant  party  to  proceeding; 
and  postponed  effective  date  of  Oct.  22  grant  of 
Goodsitt  application  pending  decision  after  hear- 
ing. Announced  Dec.  17. 

By  letter,  Commission  advised  Cecil  W.  and 
Jane  A.  Roberts  that,  pending  outcome  of  hear- 
ing on  latter's  application  for  license  of  am  sta- 
tion KCFI  Cedar  Falls,  Iowa,  involving  character 
qualifications  of  applicant,  no  action  will  be 
taken  on  applications  for  assignment  of  licenses 
of  stations  KBIA  Columbia,  Mo.,  from  Roberts  to 
V.E.  Carmichael  and  KCRB  Chanute,  Kan.,  from 
them  to  James  R.  and  Barbara  J.  Roberts,  their 
son  and  his  wife.  Chairman  Doerfer  and  Comr. 
Cross  abstained  from  voting.  Announced  Dec.  17. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  for  reconsideration  and  stay 
filed  by  South  West  Oregon  Television  Bcstg. 
Corp.,  Roseburg,  Ore.,  to  extent  of  setting  aside 
Oct.  1  grant  of  cp  to  Teleservice  Co.  for  new  tv 
translator  station  in  Roseburg  on  ch.  83  to  trans- 
late programs  of  KOIN-TV  Portland.  Table  II 
of  Sec.  II  of  application  lacked  verification,  and 
was  incorrectly  accepted  by  Commission  as  part 
of  application.  Upon  submission  by  Teleservice 
Co.  of  proper  amendment,  Commission  will  again 


consider  application  on  its  merits,  together  with 
any  matters  raised  in  South  West  petition  which 
Commission  had  not  previously  considered.  An- 
nounced. Dec.  11. 


Routine  Roundup 


BROADCAST  ACTIONS 

by  Broadcast  Bureau 
Actions  of  December  15 

„  Slanted  licenses  for  following  am  stations: 
WTSTS  Massena,  N.  Y.;  WRWH  Cleveland,  Ga.; 
KIKK  Bakersfield,  Calif.,  and  specify  studio 
location  and  remote  control  point;  WGRO  Lake 
City,  Fla.,  remote  control  permitted;  WFLN 
Philadelphia,  Pa. 

WAJR  Morgantown,  W.  Va.— Granted  license 
covering  change  in  facilities,  installation  direc- 
tional ant.  (DA-2)  and  new  trans.,  change  ant  - 
trans,  location. 

WDEV  Waterbury,  Vt.— Granted  license  cover- 
ing increase  in  daytime  power,  installation  new 
trans,  and  changes  in  daytime  DA  pattern. 

Actions  of  December  12 

WTEL  Philadelphia,  Pa.— Granted  assignment 
of  license  to  E.  Douglas  Hibbs,  Henry  W.  Cocker 
and  Gertrude  C.  Hibbs. 

WPTZ  North  Pole,  N.  Y. — Granted  assignment 
of  cp  to  Rollins  Telecasting  Inc. 

WANY  Albany,  Ky.— Granted  license  for  am 
station. 

WTBF  Troy,  Ala.— Granted  license  covering 
installation  of  old  main  trans,  as  aux.  trans,  at 
present  main  trans,  site. 

Metropolitan  Television  Co.,  Denver,  Colo. — 
Granted  license  for  low  power  aux. 

WCNB-AM-FM  Connersville,  Ind.— Granted 
mod.  of  licenses  to  change  name  to  News-Ex- 
aminer Co. 

National    Bcstg.    Co.    Los    Angeles,  Calif.— 

Granted  cp  and  license  for  8  low  power  (0.5  kw) 
auxiliaries  on  26.10-26.48  mc  to  be  used  with 
KRCA  (TV)  Los  Angeles,  Calif. 

KSQK  Arkansas  City,  Kan. — Granted  cp  to 
install  new  trans. 

WPFB  Middletown,  Ohio— Granted  cp  to  install 
old  mam  trans,  (composite)  as  alternate  main 
trans,  at  present  main  trans,  site. 

WKDN  Camden,  N.  J. — Granted  cp  to  change 
ant.-trans.  and  studio  location  and  make  changes 
in  ant.  system  (increase  height);  condition;  and 
install  new  type  trans,  as  aux.  trans. 

KALB-FM  Alexandria,  La. — Granted  cp  to 
replace  expired  cp  to  replace  ant.  and  feed  line, 
reduce  ERP  to  8.4  kw,  increase  ant.  height  to 
392'2  ft.,  delete  remote  control  operation,  and 
make  changes  in  ant.  system. 

WHBT  Harriman,  Tenn. — Granted  mod.  of 
cp  to  change  type  trans. 

WKDN-FM  Camden,  N.  J.— Granted  mod.  of 
cp  to  decrease  ERP  to  7.3  kw;  increase  ant 
height  to  340  ft.;  change  type  trans,  and  studio 
and  trans,  location. 

Continued  on  page  70 
Broadcasting 


i 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20tf  per  word— $2.00  minimum  •  HELP  WANTED  25tf  per  word— $2.00  minimum. 

•  All  other  classifications  30(t  per  word— $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSales  St.,  N.W.,  Washington  6,  D.  C 

Applicants-  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  AM  transcriptions,  photos,  eta.,  sent  to 
Applicants  .  ^^^^re  sent  at  owner's  risk.  Besaccasthki  expressly  repudiates  any  Katedtty  or  responsibility  far  fcbeg  custody  or  return.  


RADIO 


RADIO 


RADIO 


Help  Wanted 


Modern  radio's  outstanding  chain  expanding. 
Number  one  station  top  ten  market  adding  live- 
wire  fast-paced  announcers,  hard-hitting  sales- 
men. Rush  tape,  snapshot,  data.  General  Manager 
Box  133H,  BROADCASTING. 

Management 

I  am  looking  for  a  young  manager  who  has 
learned  his  trade.  May  now  be  a  top  salesman, 
commercial  manager,  or  a  manager  of  a  small 
market  station.  This  is  a  5  kw  station  in  top 
100  markets.  Right  man  can  make  money  with 
me.  Want  aggressive  idea-selling  leader,  smart 
program  man,  promotion-wise  manager  1 11  re- 
ply in  January.  Box  155H,  BROADCASTING. 


Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J. 


Sales 


Salesmen  wanted.  5  kw  fuHtimer  midwest 
100,000  market.  No  announcing.  New  owners 
must  rebuild  sales  staff.  Take  over  January. 
Also  opportunity  for  sales-sports  man.  Box  902G, 
BROADCASTING.  

Florida  station,  large  market,  needs  aggressive 
salesman.  Send  full  details  with  photo.  Box  977G, 
BROADCASTING.  

Need  good  experienced  salesman.  No  floaters. 
Northeastern  Pennsylvania  market.  No  board. 
No  announcing.  Just  straight  sales.  Liberal  com- 
mission and  draw.  Box  100H,  BROADCASTING. 

Salesman  wanted  to  take  over  account  list  now 
worth  $7000  per  year  with  great  opportunity  to 
increase  this  in  solid,  progressive  station,  mid- 
west. Now  1  kw,  soon  5  kw.  Opening  created  by 
staff  promotion.  Box  111H,  BROADCASTING. 

Account  executive  for  mid-south  full-power  vhf. 
Handle  V2  entire  state  exclusive.  Healthy  guar- 
antee. Box  125H,  BROADCASTING. 

Florida.  Top-rated,  "modern  sound",  independ- 
ent in  big  metropolitan  market  wants  to  add 
salesman.  Highly  competitive  nature  of  market 
requires  young  aggressive  man  with  solid  all- 
around  radio  experience.  Salary  guarantee. 
Ideal  living  conditions  for  family.  Send  resume, 
references  and  photo.  Box  132H,  BROADCAST- 
ING. 

Metropolitan  Washington's  number  one  station 
expanding  sales  force.  5000  watts,  24  hours  a  day. 
Genuine  ground-floor  opportunity.  Top  station, 
top  money.  Big  modern  chain.  Rush  snapshot, 
data,  General  Manager  Box  134H,  BROADCAST- 
ING. 

California  radio  station  needs  man  for  selling 
and  servicing  accounts.  Send  full  information 
to  P.  O.  Box  167,  San  Jose,  Calif. 

California.,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff. 

Sales  manager  with  production  savvy  who  wan- 
to  advance!  If  you're  aged  30  to  45,  have  several 
years  well-rounded  radio  experience,  proven 
sales  record  and  know-how  in  production  spots, 
this  1008  watt  independent  offers  liberal  salary 
plus  over-ride,  car  allowance,  bonus,  many 
fringe  benefits.  Excellent  opportunity  for  com- 
petent man  to  advance  in  rapidly  expanding  or- 
ganization. Personal  interview  required.  List 
age,  education,  marital  status,  detailed  experi- 
ence in  letter  to  WKAN,  Kankakee,  Illinois. 

Announcers 

Greater  Pittsburgh  area  station,  member  of 
growing  chain,  seeking  staff  announcer  with 
minimum  of  2  years  experience,  good  employ- 
ment record,  good  personal  background.  Quality 
operation  that  demands  quality  work.  Excellent 
wages  and  opportunity  to  move  up.  Send  resume, 
tape  and  photo  immediately.  Box  928G,  BROAD- 
CASTING. 

Radio  announcer,  experienced,  fast  pace,  news 
and  music  operation.  Box  960G,  BROADCAST- 
ING. 


Help  Wanted— (Cont'd) 

Announcers 

Radio-announcer,  1st  phone.  Excellent  salary 
and  chance  for  rapid  promotion  in  3-station 
network  in  Rocky  Mountain  area.  Send  letter, 
tape  and  other  information.  Box  970G,  BROAD- 
CASTING.  __ 

Florida  station  needs  good  first  phone  combo 
man.  Tell  all.  Must  be  good  sweet  music  dee- 
jay. Box  976G,  BROADCASTING.  

Tremendous  opportunity  to  move  from  small 
market  to  medium  size  market.  Outstanding 
Illinois  CBS  station.  Air  personality  for  after- 
noon and  early  evening.  Start  at  $100.00.  Tape, 
resume  and  reference.  Box  105H,  BROADCAST- 
ING. 

Station  in  large  southern  chain  looking  for  top 
morning  dj.  Adult  audience  station.  Money  no 
object  for  right  man.  Must  have  tape  and  ex- 
perience first  letter.  Confidential.  Box  114G, 
BROADCASTING. 

Announcers  for  full-power  vhf  south.  TV  experi- 
ence not  necessary.  Work  booth  and  camera. 
Good  appearance  a  must.  Tape  and  picture  to 
Box  126H,  BROADCASTING. 

Announcer — Experienced,  married,  versatile,  de- 
pendable. Western  Ohio.  Box  135H,  BROAD- 
CASTING. 


Stable,  creative  announcer  with  first  phone,  or 
mature  versatile  deejay  with  production  spot 
experience.  No  top  40,  no  rock  'n  roll.  News 
gathering  and  writing  ability  desirable  but  sec- 
ondary at  present  in  expanding  Illinois  kilowatt. 
Good  pay  for  competent  man.  Bonus,  insurance, 
sick  leave,  many  fringe  benefits.  List  age,  edu- 
cation, experience  in  detail.  Box  143H,  BROAD- 
CASTING^  

Upstate  New  York  radio  station  wants  outstand- 
ing modern  format  morning  man  with  proven 
rating  record  in  major  market.  Excellent  pay, 
big  bonus  will  go  with  big  rating.  Send  tape, 
photo  and  all  available  information.  Box  146H, 
BROADCASTING. 

Pennsylvania  daytimer  seeks  experienced  an- 
nouncer for  news  and  music  work.  Combo 
operation.  Send  tape — resume — expected  salary 
first  letter.  Box  147H,  BROADCASTING. 

Experienced  announcer,  can  also  sell.  Contact 
Dr.  F.  P.  Cerniglia,  KLIC,  Monroe,  Louisiana. 

Announcer-engineer.  First  phone.  Good  an- 
nouncer shift.  Complete  charge  Gates  equipment. 
Established  daytimer  in  good,  growing  com- 
munity. Congenial  staff.  Send  details,  tape. 
KOFO,  Ottawa,  Kansas. 

Unusual  opportunity.  Salesman-announcer.  Must 
know  and  like  good  music.  KRIC,  Box  870, 
Beaumont,  Texas. 

Experienced  board  announcer.  Low  housing  cost. 
Cool  summers.  If  presently  in  New  Mexico  or 
adjoining  state  call  or  write  KRSN,  Los  Alamos, 
New  Mexico. 

Wanted,  staff  announcer.  Excellent  opportunity 
for  advancement,  insurance  and  vacation  bene- 
fits. Apply  Paul  Rahders,  Program  Director, 
KSDN,  Aberdeen,  S.  Dakota. 

Wanted,  modern  radio  dj  for  a  1000  watt  music 
news  station  in  city  of  sixty  thousand  in  south- 
west Oklahoma.  Must  be  able  to  move  and  hold 
an  afternoon  audience.  Good  hours  some  talent. 
Send  photo,  tape,  references  and  resume  to  Bill 
Miller,  KSWO,  Lawton,  Oklahoma. 

Wanted:  Experienced  staff  announcers — radio- 
television.  Send  full  details  and  photo.  WDXI, 
Jackson,  Tennessee. 

Florida.  Immediate  opening  for  experienced  dj 
personality  on  good  music  station.  Air  mail  tape 
and  complete  information  to  WHIY,  Fort  Gathn 
Hotel  Bldg.,  Orlando,  Florida. 

Announcer  dj,  expanding  staff.  Single  with  car. 
No  tapes.  WPAC,  Patchogue,  Long  Island,  New 
York. 

Experienced  newsman  needed  now  for  10  kw  sta- 
tion. Gather,  write,  air  local  news.  Some  general 
announcing.  Good  opportunity  for  right  man. 
Send  tape,  resume  to  WPAQ,  Mount  Airy,  N.  C. 


Help  Wanted— (Cont'd) 

Announcers 

Personality  dj  wanted  for  1000  watt  independent 
in  growing  group  of  stations.  Music-news  format. 
Send  tape,  resume,  to  Dave  Silverman,  WSPT, 
Stevens  Point,  Wisconsin. 

Technical 

Chief  engineer  for  am,  fm  and  tv.  A  very  good 
permanent  position  for  the  right  man.  Box  154H, 
BROADCASTING.  

Engineer-announcer.  First  phone.  Daytimer. 
Gates  equipment.  Maintenance  and  announcing. 
Good  shift.  Congenial  staff.  Good  town.  Send 
details  and  tape.  KOFO,  Ottawa,  Kansas. 

Chief  engineer  for  light  afternoon  announcing 
shift  and  maintenance.  WHIT,  New  Bern,  N.C. 

WQIK,  Jacksonville's  country  music  station, 
needs  chief  engineer  who  can  also  do  an  up- 
town country  music  dj  show.  No  floaters — no 
drifters.  Send  tape,  resume  and  starting  salary 
to  Marshall  Rowland,  WQIK,  Jacksonville  6, 
Florida. 

Production-Programming,  Others 

Promotion-merchandising  man  wanted  for  ag- 
gressive am-tv  operation  eastern  pari  of  United 
States.  Address  replies,  salary  and  details  to 
Box  144H,  BROADCASTING. 

News  director.  Must  be  able  to  take  full  charge 
of  department,  with  heavy  news  schedule;  be 
thoroughly  experienced  in  local  reporting,  have 
an  authoritative  style  and  able  to  direct  other 
news  personnel.  Leading  north  central,  regional, 
in  major  market.  Salary  and  working  condi- 
tions above  average.  Will  only  consider  appli- 
cants with  successful  background  in  similar 
position.  Reply  in  detail,  giving  past  experience, 
salary  expected,  and  attach  small  photo,  which 
will  not  be  returned.  Confidential.  Box  840G, 
BROADCASTING.  

Needed:  Top  program  director  to  program  full 
time  250  watt  station  in  medium  size  mid-west 
market.  Must  be  good  morning  man,  willing  to 
spend  up  to  4  hours  on  air.  An  all-around  radio 
man  will  have  permanent  position  in  wonderful 
family  town.  Send  tape,  date  willing  to  start  and 
complete  references  to  Box  959G,  BROADCAST- 
ING.  

Wanted  —  by  established  organization  that  is 
rapidly  expanding — copywriter — experienced  in 
copywriting  and  traffic.  Salary  is  open  and  com- 
mensurate with  experience,  either  male  or  fe- 
male. Please  send  full  particulars  at  once.  Box 
975G,  BROADCASTING. 

For  teaching  position  in  major  midwestern  uni- 
versity, competent  producer-director  with  broad 
commercial  station  experience;  MA  requirement, 
additional  graduate  work  desirable.  Better-than- 
average  opportunity  for  right  man.  Send  details, 
photograph.  Box  981G,  BROADCASTING. 

Attention:  Newsmen  looking  for  a  news  gather- 
ing-airing opportunity.  Local  station,  medium 
size  market,  in  midwest  needs  news  director 
capable  of  gathering  news  on  phone.  Local  news 
is  what  we  want.  We  are  located  in  an  ideal  city 
to  raise  a  family.  Send  full  details  and  tape,  care 
Box  112H,  BROADCASTING. 

Assistant  promotion  manager  looking  for  ad- 
vancement in  am-tv  operation.  Contact  Box 
145H,  BROADCASTING  immediately.  Good  op- 
portunity to  develop  in  top  position  with  an 
aggressive  group  organization.  Box  145H, 
BROADCASTING. 

Male  or  female  copywriter.  Experience  unneces- 
cary  if  talented  and  ambitious.  Fifty  to  start. 
39  hours.  Write  fully.  WHIT,  New  Bern,  N.C. 


RADIO 


Situations  Wanted 


Management 


Manager,  presently  employed,  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency  and  net- 
work experience.  Best  references  past  employers. 
Box  863G,  BROADCASTING. 


Broadcasting 


December  22,  1958    •    Page  67 


RADIO 


RADIO 


TELEVISION 


Situations  Wanted —  (  Cont'd) 


Management 


Manager:  Small  Florida  market  wants  change 
to  small  or  medium  market  with  future.  Hard 
worker,  sober,  best  references.  All  phases,  sales, 
announcing,  play-by-play,  copy.  Box  123H, 
BROADCASTING. 


Manager  or  commercial  manager.  If  you  are 
100%  satisfied  with  your  station  revenue  this 
advertisement  will  not  appeal  to  you.  However, 
if  you  know  you  are  not  getting  the  business 
that  you  should,  then  let's  get  together  and  dis- 
cuss your  market.  Experienced.  Box  152H, 
BROADCASTING. 


Sales 


Prominent  radio-tv  salesman,  New  York,  10  years 
experience,  desires  opportunity  to  personally 
represent  small,  quality  multiple  station  group 
nationally  as  national  sales  manager.  Excellent 
references.  Top  agency  contacts.  Confidential. 
Box  110H,  BROADCASTING. 


Santa  Claus!  Experienced  time  salesman  needs 
permanent  employment  only.  No  station  cut- 
backs, sell-outs.  Creative  continuity,  sales  pres- 
entations, traffic.  Good  typist.  Box  122H,  BROAD- 
CASTING. 


Announcers 


Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 


Announcer-dj;  operate  board,  strong,  copy,  sales, 
gimmicks,  cooperative,  reliable.  Box  846G, 
BROADCASTING. 


Women's  programs  -  announcer-writer-director. 
Good  general  background.  Cooperative.  Versa- 
tile. Box  849G,  BROADCASTING. 


Negro  dj.  Good  training,  background.  Operate 
board.  Sales  and  programming.  Box  383G, 
BROADCASTING. 


Announcer.  Modern  sound.  Experienced.  Styled 
for  California,  Boston,  Washington,  Philadelphia. 
Box  884G,  BROADCASTING. 


Experienced  staff  announcer.  Two  years.  Three 
years  college.  Married,  no  personality  dj.  Ex- 
cellent references.  Presently  employed.  Inter- 
ested in  sports.  Prefer  southeast.  Box  899G, 
BROADCASTING. 


Announcer,  two  years  experience  with  first 
phone  license  wants  weekend  position  within 
weekend  traveling  distance  of  N.Y.C.  residence. 
Minimum  $2.00  hour.  Box  923G.  BROADCAST- 
ING. 


Announcer,  third  class  ticket,  10  years  experi- 
ence. A-l  voice.  Married.  Box  959F,  BROAD- 
CASTING. 


Experienced  announcer.  Married,  excellent  ref- 
erences. Progressive  stations  anywhere.  Immedi- 
ately available.  Box  989G,  BROADCASTING. 


Announcer  first  fone  combo.  Heavy  play-by-play 
sports.  Twelve  years  one  station,  desires  perma- 
nent location  where  sports  is  major  interest. 
References  and  tape.  Prefer  south  but  will  con- 
sider any  section  with  future.  Box  103H,  BROAD- 
CASTING. 


"Common  sense  is  not  so  common,"  said  Voltaire. 
And  right  he  was!  Experienced,  intelligent,  ver- 
satile college,  copywriting,  cooperative.  Good  ap- 
pearance. Box  108H,  BROADCASTING. 


Staff  announcer,  strong  on  news.  Light  experi- 
ence but  well  trained.  Mature,  college,  broad- 
casting school.  Go  anywhere.  Tape  and  resume 
on  request.  Box  106H,  BROADCASTING. 


Do  you  need  an  air  salesman?  Family  man.  Well 
experienced.  Competitive  stations  only.  Box  115H, 
BROADCASTING. 


Different  type  relaxed  delivery.  Perfect  late  or 
all  nite,  news  experienced.  Box  124H,  BROAD- 
CASTING. 


Mature,  single  announcer,  five  years  experience, 
desires  sports  and  music  or  sports  and  news. 
Play-by-play  all  sports.  Prefer  medium  or  large 
market.  Best  references.  $95  minimum.  Presently 
employed  morning  personality.  Box  136H, 
BROADCASTING. 


Available  immediately — Swing'in  dj,  authorita- 
tive news,  exciting  sports  and  solid  staff.  Just 
returned  from  service.  5  years  experience, 
sheepskin.  Box  138H,  BROADCASTING. 


DJ  play-by-play  sports  and  news.  Available  Jan- 
uary 5.  Prefer  midwest  or  Florida,  will  consider 
elsewhere.  6  years  experience  mostly  in  major 
metropolitan  market,  programming  and  produc- 
tion. Married,  child.  Minimum  $125.00.  Box  142H, 
BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


The  voice  you  trust.  Unusual  announcer  pro- 
ducer— highly  skilled  all  phases  radio  broadcast- 
ing— operate  console — listen  and  compare.  Box 
148H,  BROADCASTING. 


Announcer  for  evenings  or  milkman — will  travel. 
Now  morning  man.  Box  149H,  BROADCASTING. 


Combo  man  experienced.  First  phone.  Permanent 
position  desired.  Will  travel.  Box  150H,  BROAD- 
CASTING. 


Attention,  progressive  am  and  fm'ers — young 
budding  dj-announcer  looking  for  first  job,  just 
completed  radio  course,  specializes  in  adult  pop 
music  programming,  some  jazz,  little  or  no  top 
40.  Will  settle  anywhere  immediately.  For  tape, 
photo,  resume,  write  Box  151H,  BROADCAST- 
ING. 


Hungry  announcer — Station  within  100  miles  of 
New  York  City — complete  national  and  local 
news  and  sports  coverage  and  editing,  excel- 
lent dj  saleability,  work  easily  with  remotes, 
play-by-play,  interviews,  also  write  copy  and 
operate  board,  classical  music  host,  live  tv 
demonstration.  Roger  Bacon,  479  Ocean  Dr.  W., 
Stamford,  Conn. 


Family  announcer  seeks  permanent  position.  Ex- 
perienced all  phases,  sales,  sports.  "Bob",  Box 
482,  Jacksonville  Beach,  Florida,  CHerry  9-9103. 


Announcer — operator — Sales.  Experienced,  1st 
phone,  married,  veteran.  Prefer  small  to  medium 
market.  Some  play-by-play  sports.  Available  im- 
mediately. Robert  H.  Larson,  N.  5703  Lindeke, 
Spokane,  Washington,  Phone  Fairfax  7-8740. 


Jack  Wandell — Alaska's  top  radio  personality — 
highest  Hooper,  Pulse  rating  in  new  state;  avail- 
able immediately,  $100  per  week  minimum.  15 
years  experience,  all  phases  of  broadcasting:  DJ, 
newscasting  and  editing,  winner:  Alaska  Press 
Club  Award,  AP  News  Award.  Married,  temper- 
ate, an  industrious  32.  Work  in  city  of  80,000 
population  minimum.  Tape  and  references  upon 
request.  Contact:  Jack  Wandell,  707  Park  Avenue, 
Mechanicville,  New  York. 


Technical 


Engineer  with  first  phone.  Experienced.  Avail- 
able now.  No  announcing.  Box  974G,  BROAD- 
CASTING. 


Experienced  engineer  first  class,  salesman,  and 
announcer,  available  immediately,  would  like 
anyplace  in  the  south  or  southwest.  Good  car. 
Would  like  position  in  either  radio  or  tv.  Ad- 
dress: Box  101H,  BROADCASTING. 


First  phone,  experienced  transmitter,  control 
room,  remotes  and  equipment  construction.  Box 
130H,  BROADCASTING. 


Production-Programming,  Others 


Program  director  large  station;  manager  small 
station.  Experienced.  Successful  record.  Desire 
opportunity  improve  your  station.  Married,  2 
children.  Employed.  Available.  Box  972G, 
BROADCASTING. 


News  director,  7V2  years  experience  in  top-flight 
small  station  wants  to  move  up.  College  graduate. 
Box  109H,  BROADCASTING. 


Public  relations — Young  married  man  with  ex- 
perience, pleasing  personality.  Slanted  toward 
radio-tv.  Educational  background,  want  Wash- 
ington area.  Promotion,  merchandising,  adver- 
tising knowledge.  Will  travel,  excellent  refer- 
ences. Resume,  interview.  Write  Box  116H, 
BROADCASTING. 


PD  available  1/1/59.  9  years  on  air.  Know  news, 
promotion,  publicity.  I  can  get  and  hold  No.  1 
spot  for  your  station.  Will  consider  all  offers. 
Box  117H,  BROADCASTING. 


Unusually  creative  copywriter  available  for 
progressive  northeastern  station.  Fresh,  colorful 
ideas.  Especially  good  production  commercials, 
promotions  and  direct  mail  advertising.  Box 
118H,  BROADCASTING. 


Creative,  imaginative  copywriter.  Successful  re- 
sults. Traffic  and  time  sales  experience  also.  Box 
121H,  BROADCASTING. 


TELEVISION 


Help  Wanted 


Sales 


Account  executive  for  mid-south  full-power  vhf. 
Handle  V2  entire  state  exclusive.  Healthy  guar- 
antee. Box  127H,  BROADCASTING. 


Salesman  wanted.  Excellent  opportunity  for  ex- 
perienced television  time  salesman.  Send  details 
first  letter  to  Sales  Manager,  WHCT,  555  Asylum 
St.,  Hartford,  Conn. 


Help  Wanted— (Cont'd) 


Announcers 


Vacancy  for  competent  and  versatile  television 
announcer.  Opportunity  for  experienced  man, 
preferably  with  potential  for  directing  or  other 
responsibility  in  production.  Southwest  location. 
Tape,  snapshot  and  details  to  Box  979G,  BROAD- 
CASTING. 


Announcers  for  southern  vhf.  Booth  and/or  cam- 
era work.  5%  guaranteed  wage  increase  every 
180  days.  Send  tape,  picture  to  Box  128H, 
BROADCASTING. 


Technical 


Experienced  chief  engineer  for  midwest  CBS 
station.  Top  salary.  Excellent  working  condi- 
tions. Stock  option  plan.  Administrative  and 
construction  experience  essential.  Personal  inter- 
view a  requisite.  Include  educational  background, 
television  commercial  experience,  past  earnings, 
record  and  references.  Box  120H,  BROADCAST- 
ING. 


Studio  and/or  transmitter  men  for  vhf  full- 
power  south.  Particular  interest  in  men  familiar 
with  RCA  xmtr.  and/or  Dumont  cameras.  Box 
129H,  BROADCASTING. 


Vacancy  for  television  engineer.  Permanent  job, 
good  climate.  Would  consider  hard  working 
radio  engineer  who  wants  to  learn  television. 
Send  complete  details  including  small  snapshot 
to  Manager,  KSWS-TV,  Roswell,  New  Mexico. 


TV  maintenance  technician  with  experience  on 
RCA  equipment  needed  by  "El  Salvador,  Cen- 
tral America."  Salary  open  give  complete  back- 
ground, experience  and  snapshot  in  first  letter. 

Box  1050,  El  Salvador,  C.A. 


Want  experienced  engineer  who  is  now  ready  to 
step  into  job  as  chief  engineer  combination  radio 
and  television  operation.  Reasonable  salary  for 
conscientious,  hard-working  man  who  wants 
permanent  set-up  in  good  climate.  Manager, 
KSWS-TV,  Roswell,  New  Mexico. 


TV  transmitter  supervisor  for  mountain  top  Du- 
mont installation.  Must  have  experience.  C.  E., 
WPTZ,  Pittsburgh,  New  York. 


Pro d uction-Programm ing,  Others 


Promotion  assistant  with  some  experience  for 
KCRG-TV,  Cedar  Rapids,  Iowa.  State  starting 
salary  and  background  in  reply.  Unusual  oppor- 
tunity to  really  learn  promotion  and  publicity 
work  for  stable  person.  Write  Redd  Gardner, 
General  Manager. 


Creative  director  for  expanding  vhf.  Experience 
in  programming,  film  and  continuity.  Top  level 
job.  Will  work  with  advertisers  and  salesmen  in 
building  programming  for  KCRG-TV,  Cedar 
Rapids,  Iowa.  State  salary  requirements.  Write 
Redd  Gardner,  General  Manager. 


TELEVISION 


Situations  Wanted 


Management 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network,  agency.  Best  refer- 
ences all  employers.  Box  864G,  BROADCAST- 
ING. 


Sales  manager  or  general  manager.  It's  too  late 
to  do  anything  about  the  business  you  lost  "in 
1958  but  how  about  1959?  A  practical,  experi- 
enced, well  regarded  broadcaster  is  available. 
Box  153H,  BROADCASTING. 


TV — station  or  sales  manager.  Mature  man  with 
ten  years  in  management  of  top  market  station. 
Ran  sales  office  in  New  York,  Chicago,  etc.  Cre- 
ated impressive  revenue.  Planned  programming, 
bought  films,  etc.  Now,  advertising  manager 
major  market  daily.  Ted  Weber,  Parkway  House, 
Philadelphia  30,  Pa. 


Sales 


Midwest  major  market  experience.  Former  farm 
editor.  Versatile  radio-tv  background.  Family 
man.  Mature,  not  old.  No  hot-shot  or  high  pres- 
sure artist.  Prefer  upper  midwest.  Box  102H, 
BROADCASTING. 


Selling  is  instinctive  to  me.  I  sincerely  and 
enthusiastically  believe  that  television  is  the 
greatest  advertising  medium  there  is,  and  will 
prove  it  in  sales.  Box  137H,  BROADCASTING. 


Page  68    •    December  22,  1958 


Broadcasting 


TELEVISION 


FOR  SALE 


WANTED  TO  BUY 


Situations  Wanted — (Cont'd) 


Sales 


General  sales  manager,  network  vhf  important 
eastern  city,  interested  new  affiliation  as  local- 
regional  sales  manager  or  national  sales  service. 
Will  also  consider  position  as  salesman  on  ag- 
gressive vhf.  Valid  reason  for  leaving  present 
affiliation.  Gilt  edged  references.  Highly  success- 
ful television  sales  background.  Good  working 
knowledge  of  merchandising  and  other  selling 
tools.  Married,  no  family.  Write  Box  104H, 
BROADCASTING. 


Announcers 


Announcer-producer.  Tv,  film,  radio  experience. 
News,  sports,  commercials,  versatile.  Box  851G, 
BROADCASTING. 


Experienced  announcer-director.  Will  travel  for 
opportunity.  Reliable,  degree,  best  references. 
Service  returnee,  available  immediately.  Box 
139H,  BROADCASTING. 


Technical 


Chief  engineer,  16  years  in  broadcasting,  10  years 
in  tv.  Constructed  two  stations.  Presently  em- 
ployed by  network.  New  England  and  east  pre- 
ferred. Box  961G,  BROADCASTING. 


Chief  engineer:  Proven  ability  all  phases  am, 
uhf,  and  vhf  construction,  operation,  mainte- 
nance and  management.  Age  37.  Available  im- 
mediately. Box  994G,  BROADCASTING. 


11  years  broadcasting  am-tv-fm.  Planning,  con- 
struction, maintenance,  and  operations.  3  years 
chief  plus  4  years  supervisory.  Can  be  available 
in  30  days.  Box  995G,  BROADCASTING. 


Production-Programming,  Others 


Production  manager  with  five  and  one-half  years 
experience,  presently  employed.  Desires  to  settle 
in  the  "deep"  south  in  a  friendly  community 
with  progressive  station,  or  an  agency  needing  a 
production  supervisor  of  copy.  Excellent  refer- 
ences and  resume.  Box  945G,  BROADCASTING. 


Director-writer.  Hour  live  show,  dramatic,  shift. 
Heavy  production  background.  4  years  experi- 
ence. Degree,  veteran.  Box  140H,  BROADCAST- 
ING. 


Children's  personality.  Own  show  on  Net  O&O. 
Net  guest  appearances.  Movie  host-director. 
Married,  presently  employed.  Box  157H,  BROAD- 
CASTING. 


FOR  SALE 


Stations 


Farwest  top-rated  24  hour  250  watt  independent 
grossing  $70,000,  growing  market  of  90,000.  Ask- 
ing $110,000.  $25,000  down.  Box  956G,  BROAD- 
CASTING. 


True:  Top  station  in  excellent  area.  $95,000  cash 
for  quick  sale.  Own  six  acres  city  land,  equip- 
ment and  buildings.  Good  billing.  250  watt  full- 
time.  Owners  separating.  Box  131H,  BROAD- 
CASTING. 


Southern  California.  Profitable  fulltimer.  Excel- 
lent growth  potential  in  wonderful  climate.  Ex- 
ceptional real  estate  included.  Grossing  $145,000. 
Down  payment  of  $75,000  will  handle.  Easy  terms 
on  balance.  Box  141H,  BROADCASTING. 


Southeast  large  market  station,  $250,000;  small 
market  station  (3),  prices  ranging  $37,000  to 
$50,000.  Chapman  Company,  1182  West  Peach- 
tree,  Atlanta,  Ga. 


Florida  station,  1  kw  daytime  in  medium  market. 
Must  sell  because  of  other  Florida  interests. 
Price  $80,000.00  with  excellent  terms.  Write 
Owner,  P.O.  Box  5648,  Jacksonville,  Florida. 


New  England  single  station  market,  $50,000, 
29%  down.  Chapman  Company,  1270  Avenue  of 
Americas,  New  York,  N.Y. 


KCHS,  Truth-or-Consequences,  New  Mexico  of- 
fered this  week  for  $49,000.  (But  going  down 
$1,000  per  week  so  why  hurry?)  Merry  Christmas. 
KCHS,  Box  351,  Truth-or-Consequences,  New 
Mexico. 


Controlling  interest  medium  market  station  in 
upper  south,  $34,500,  30%  down  payment;  one 
fourth  interest  of  another,  $11,500;  others  rang- 
ing in  price  from  $60,000  to  $190,000,  terms.  Chap- 
man Company,  1182  West  Peachtree,  Atlanta,  Ga. 


West  Texas  secondary  market  fulltimer.  $77,000, 
29%  down,  10  years  payout.  Patt  McDonald,  Box 
9322,  Austin,  Texas,  GL  3-8080. 


Norman  &  Norman,  Inc.,  510  Security  Bldg.. 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Stations —  (Cont'd) 


Large  market  station  in  progressive  southwest 
area,  $225,000,  terms.  Chapman  Company,  1182 
West  Peachtree,  Atlanta,  Ga. 


Arkansas  single  market  1  kw  daytime.  Making 
money.  $75,000.  Terms.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL  3-8080. 


Florida  single  station  markets  (4),  prices  rang- 
ing $30,000  to  $75,000,  terms.  Chapman  Company, 
1182  West  Peachtree,  Atlanta,  Ga. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


Northeast  large  market  station,  $450,000,  29% 
down.  Chapman  Company,  1270  Avenue  of  Amer- 
icas, New  York,  N.Y. 


Top  southern  market  5kw  fulltime.  $225,000. 
Terms.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL  3-8080. 


Florida  small  market  station,  $60,000,  terms, 
medium  market  station,  part  interest,  $30,000, 
terms.  Chapman  Company,  1182  West  Peachtree, 
Atlanta,  Ga. 


Southern  metropolitan  market  fulltimer,  $250,- 
000  with  30%  down.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL  3-8080. 


California  coastal  area  medium  market  station, 
fm,  one  half  interest  $25,000;  metropolitan  area 
station,  $1,000,000,  29%  down.  Chapman  Company, 
33  West  Micheltorena,  Santa  Barbara,  California. 


Oklahoma  single  market  500  watts  daytime.  In 
the  black.  $60,000.  29%  down.  Patt  McDonald, 
Box  9322,  Austin,  Texas.  GL  3-8080. 


Equipment 


Three  235  foot  Ideco  self-supporting  towers, 
transmission  lines,  coupling  units,  Austin  light- 
ing chokes,  lights.  First  class  condition.  $10,000. 
Ready  for  shipment  in  January.  Write  KCBQ, 
San  Diego,  California. 


PT6D3  Magnecord  dubbing  amplifier,  complete 
factory  overhauled,  like  new  condition,  cost 
$365  new.  A  real  buy  at  $300.  KGYN  Radio, 
Guymon,  Oklahoma. 


3  PT6-R  rack-mount  Magnecorders,  in  good 
operating  condition,  with  remote  control  pro- 
visions. $275.00  per  unit,  or  all  three  for  $750.00. 
1-C  am  frequency  monitor  complete  with  spare 
tubes  for  $100.00.  One  Stancil  Hoffman  M-5A 
minitape  recorder,  less  batteries,  in  good  work- 
ing condition,  for  $75.00.  Contact  Ellis  Feinstein, 
Chief  Engineer,  KMED,  Medford,  Ore. 


Like  new  Magnecorder:  2  PT6-AH,  PT6-J,  Cor- 
dette-cabinet  or  cases.  PT6-A,  PT6-R  excellent. 
Best  offer.  WAVO,  Avondale  Estates,  Georgia. 


AM  transmitter  Western  Electric  250  watt  type 
451A-1  complete  with  crystals,  operating  tubes 
and  spares.  Also  included  antenna  turning  unit 
with  remote  meters,  packaged  price  $1200.00. 
WFKY,  Frankfort,  Ky. 


Sever*!  second-hand  galvanized  Stainless,  Inc. 
AM  Towers.  Ace  High  Tower.  Box  55,  Green- 
ville. North  Carolina. 


1 — Western  Eelectric  directional  antenna  phase 
monitor,  type  2A— $75.00,  WHIO  Dayton,  Ohio. 


Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  in- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00.  14"— $215.00.  17"— $219.00,  21"— $269.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 


WANTED  TO  BUY 


Stations 


Small  or  medium  market  station,  or  cp.  Prefer 
fulltime,  will  consider  daytime.  Location  open. 
Reasonable  down  payment  and  terms  desired  by 
experienced  and  responsible  operator.  Box  841G, 
BROADCASTING. 


Equipment 


DuMont  fm  exciter  type  5067B  for  transmitter 
1000/2000.  Want  cameras,  transmitters,  studio- 
terminal  equipment.  Also  want  ara-fm  transmit- 
ters. Box  113H,  BROADCASTING. 


Wanted:  Two  used  progressional  turntables; 
tape  recorder;  microphones;  for  Ferris  Institute 
campus  radio  station.  Box  119H,  BROADCAST- 
ING. 


For  cash  5  kw  low  band  television  transmitter, 
air-cooled,  good  condition.  Reply  to  Box  156H, 
BROADCASTING. 


Non-profit  organization  interested  in  5  or  10  kw 
fm  transmitter  and  field  equipment.  Box  77, 
Atlanta,  Georgia. 


Equipment — f  Cont'd) 


Wanted  Magnecorder  PT6-AH,  and  PT6-R,  in  re- 
pairable condition.  Portable  equipment  con- 
sidered. Send  price  and  condition  to:  Chief 
Engineer,  KSAL,  Salina,  Kansas. 


INSTRUCTIONS 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington,  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2.  821 — 
19th  Street.  N.  W..  Washington,  D.  C. 


FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 


Since  1946.  The  original  course  for  FCC  1st  phone 
license,  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School, 
1150  West  Olive  Avenue,  Burbank,  California. 


MISCELLANEOUS 


Bingo  Time  U.S.A.  printers  of  personalized 
bingo  cards  for  radio,  television  or  newspaper 
ad  promotions.  1025  Lincoln  Street,  Denver  3, 
Colorado. 


FOR  SALE 


Stations 


THE  PIONEER  FIRM  OP  TELEVISION 

AND    RADIO  MANAGEMENT 
CONSULTANTS— ESTABLISHED  1946 
NEGOTIATIONS  MANAGEMENT 
APPRAISALS  FINANCING 
HOWARD  S.  FRAZIER,  INC. 

1736  Wisconsin  Ave.,  N.W. 
Washington  7,  D.  C. 


WANTED  TO  BUY 


Stations 


WANT  TO  BUY  RADIO  STATION 
DOING  A  GROSS  MINIMUM  OF 
$200,000.  You  may  submit  your  pro- 
posal to  us  with  the  assurance  of  the 
strictest  of  confidence.  Every  offer  given 
prompt  attention.  Write  to  Box  107H, 
BROADCASTING. 


Dollar 


far 


Dollar 


you  can't 


beat  a 


classified  ad 


in  getting 


top-flight 


personnel 


Broadcasting 


December  22,  1958    •    Page  69 


FOR  THE  RECORD  continued  from  page  66 


WAVC  Boaz,  Ala. — Granted  mod.  of  cp  to 
change  name  to  Cicero  Bcstg.  Co. 

KEVE  Golden  Valley,  Minn— Granted  mod.  of 
cp  to  change  type  trans,  conditions. 

WIS-TV  Columbia,  S.  C— Granted  mod.  of 
cp  to  change  type  ant.  and  other  equipment  and 
change  ant.  height  to  1550  ft. 

WIOK  Mount  Dora,  Fla.— Granted  authority 
to  remain  silent  for  period  of  6  months  starting 
Dec.  9;  conditions. 

KVNA  Flagstaff,  Ariz.— Granted  request  to 
cancel  cp  for  alternate  main  trans. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  WGTO  Cypress 
Gardens,  Fla.  to  4-30-59;  WCRM  Clare,  Mich, 
to  5-7-59;  WBTL  Farmville,  N.  C.  to  7-8-59; 
KDAD  Weed,  Calif,  to  7-1-59;  WCMR  Elkhart, 
Ind.  to  3-29-59;  KGB-FM  San  Diego,  Calif,  to  3- 
20-59;  KFIL  (FM)  Santa  Ana,  Calif,  to  5-9-59; 
WPEL-FM  Montrose,  Pa.  to  6-23-59;  KAJS  (FM) 
Newport  Beach,  Calif,  to  4-9-59  and  WETC 
Wendell-Zebulon,  N.  C.  to  3-30-59. 

Actions  of  December  11 
WENO  Madison,  Tenn. — Granted  license  cover- 
ing installation  of  aux.  trans,  at  present  location 
of  main  trans.;  and  license  covering  increase  in 
power  to  5  kw  and  installation  of  new  trans, 
(main). 

WMSR  Manchester,  Tenn. — Granted  license 
covering  change  in  frequency;  remote  control 
permitted. 

Court  House  Bcstg.  Co.,  Washington  Court 
House,  Ohio — Granted  license  for  low  power  aux. 

KGO-FM  San  Francisco,  Calif. — Granted  cp  to 
change  ERP  to  23.5  kw;  ant.  height  to  930  ft.; 
install  new  ant.;  change  studio  location  and 
change  ant.  system;  without  prejudice  to  such 
action  as  commission  may  deem  warranted  as 
the  result  of  its  final  determination:  (1)  with 
respect  to  conclusions  and  recommendations  set 
forth  in  report  of  Network  Study  staff;  (2)  with 
respect  to  related  studies  and  inquiries  now  be- 
ing considered  or  conducted  by  commission. 

WSGA  Savannah,  Ga. — Granted  cp  to  install 
new  trans. 

KHGM  (FM)  Houston,  Tex. — Granted  cp  to 
change  type  ant.;  ERP  to  49  kw  and  change  main 
studio. 

WFAI  Fayetteville,  N.  C. — Granted  cp  to  in- 
stall new  trans. 

KIUL  Garden  City,  Kan. — Granted  cp  to  install 
new  trans. 

WAKY  Louisville,  Ky. — Granted  cp  to  install 
alternate  main  trans,  (present  site  of  main 
trans.)  for  nighttime  use,  employing  DA. 

WHMA  Anniston,  Ala. — Granted  cp  to  replace 
expired  cp  to  install  new  trans,  as  aux.  trans, 
at  present  main  trans,  site;  remote  control  per- 
mitted while  using  non-DA. 

KGO  San  Francisco,  Calif. — Granted  cp  to 
install  aux.  trans,  (present  site  of  main  trans.); 
without  prejudice  to  such  action  as  Commission 
may  deen  warranted  as  result  of  its  final  deter- 
minations: (1)  with  respect  to  conclusions  and 
recommendations  set  forth  in  the  report  of  Net- 
work Study  staff  and  (2)  with  respect  to  related 
studies  and  inquiries  now  being  considered  or 
conducted  by  Commission. 

National  Bcstg.  Co.,  Chicago,  111. — Granted  cp 
for  1  low  power  (0.5  w)  aux.  on  26.10-26.48  mc  to 
be  used  with  WMAQ-AM-FM,  WNBQ  (TV). 

Court  House  Bcstg.  Co.,  Washington  Court 
House,  Ohio — Granted  cp  for  1  low  power  (0.5 
w)  aux.  on  to  be  used  with  WCHO. 

WDJR  (FM)  Oil  City,  Pa.— Granted  mod.  of 
cp  to  change  ERP  to  3.4  kw;  and  type-ant.;  ant. 
300  ft.;  conditions. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  KRPM  (FM)  S=.n 
Jose,  Calif,  to  2-24-59;  WKBN-FM  Youngstown, 
Ohio  to  4-24-59;  KACE-FM  Riverside,  Calif,  to 
4-16-59;  WPGC-FM  Oakland,  Md.  to  1-15-^. 

KACE-FM  Riverside,  Calif. — Granted  mod.  of 
cp  to  change  type  trans. 

WNOX  Knoxville,  Tenn. — Remote  control  per- 
mitted while  using  nondirectional  ant. 

KPIG  Cedar  Rapids,  Iowa — Granted  change 
of  remote  control  authority. 

WLOB  Portland,  Me. — Granted  change  of  re- 
mote control  authority. 

KMMJ  Grand  Island,  Neb. — Granted  request 
for  cancellation  of  license  for  aux.  trans. 

KBMI  Henderson,  Nev. — Granted  authority  to 
remain  silent  for  period  beginning  midnight 
Dec.  6  and  ending  April  6,  1959;  conditions. 

Actions  of  December  10 

KNOG  Nogales,  Ariz. — Granted  assignment  of 
license  to  Charles  F.  Montano. 

KCKC  San  Bernardino,  Calif. — Granted  license 
covering  installation  of  new  trans. 

KVOR  Colorado  Springs,  Colo. — Granted  mod. 
of  license  and  cp  to  change  name  to  KVOR  Inc. 

WHHS  Havertown,  Pa. — Granted  extension  of 
completion  date  to  2-1-59. 

Actions  of  December  9 

Granted  licenses  for  following  am  stations: 
WWIS  Clarkwood  Bcstg.  Corp.,  Black  River 
Falls,  Wis.,  and  WGSR,  Jenkins  Bcstg.  System 
Millen,  Ga.,  and  specify  type  trans. 

WBKV-FM  West  Bend,  Wis.— Granted  license 
for  fm  station. 

KWSD  Mt.  Shasta,  Calif.— Granted  license 
covering  changes  in  facilities,  make  changes  in 
ant.  and  ground  system  and  install  new  trans. 

KSPI  Stillwater,  Okla. — Granted  cp  to  install 
new  trans. 

WPLY  Plymouth,  Wis. — Granted  mod.  of  li- 
cense to  change  name  to  WPLY  Inc. 

KABR  Aberdeen,  S.  D. — Granted  mod.  of  cp 
to  change  type  trans. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  KINK  Phoenix,  Ariz, 
to  2-26-59  and  WJMJ  Philadelphia,  Pa.  to  2-24- 
59. 


Actions  of  December  8 

WDSP  DeFuniak  Springs,  Fla.— Granted  in- 
voluntary assignment  of  license  to  W.  Dexter 
Douglass,  administrator  of  estate  of  W.  D. 
Douglass,  deceased. 

WNIL  Niles,  Mich. — Granted  assignment  of  li- 
cense to  Niles  Bcstg.  Co. 

WKBZ  Muskegon,  Mich.— Granted  assignment 
of  license  to  WKBZ  Radio  Corp. 

KWOE  Clinton,  Okla. — Granted  acquisition  of 
negative  control  by  each  Lonnie  J.  and  Alice 
Howenstine  Preston  through  purchase  of  stock 
from  V.  M.  Preston. 

WSRV  Carbondale,  111. — Granted  license  for 
noncommercial  educational  fm  station;  remote 
control  permitted. 

WCVP  Murphy,  N.  C. — Granted  license  for  am 
station;  remote  control  permitted. 

KSDN  Aberdeen,  S.  D. — Granted  license  cover- 
ing installation  of  new  trans,  as  aux.  trans,  at 
present  main  trans,  site;  remote  control  per- 
mitted while  using  nondirectional  ant. 

WKRK  Murphy,  N.  C. — Granted  license  for 
am  station  and  specify  type  trans,  and  studio 
location;  remote  control  permitted;  conditions. 

WKLM  Wilmington,  N.  C. — Granted  license 
covering  changes  in  facilities  and  change  in 
trans.;  and  specify  type  trans.;  remote  control 
permitted. 

WHBF-TV  Rock  Island,  HI. — Granted  license 
covering  changes  in  tv  station. 

WLIR  (FM)  Hicksville,  N.  Y.— Granted  mod. 
of  cp  to  change  ant. -trans,  and  studio  locations. 

WGML  Hinesville,  Ga.— Granted  mod.  of  cp 
to  make  changes  in  ground  system  and  change 
type  trans. 

WLOD  Pompano  Beach,  Fla. — Granted  mod. 
of  cp  to  change  ant. -trans,  location  and  type 
trans. 

KELE  Phoenix,  Ariz. — Granted  change  of  re- 
mote control  authority 

KBCA  Los  Angeles,  Calif. — Remote  control 
permitted 

ACTIONS  ON  MOTIONS 
By  FCC 

Commission  on  Dec.  11  granted  motion  by  ABC 
for  extension  of  time  from  Dec.  8  to  Dec.  15  to 
file  response  to  petition  by  Joint  Council  on 
Educational  Television  requesting  institution  of 
rule-making  proceedings  on  proposals  to  change 
tv  channel  assignments  in  Panama  City,  Fla.; 
Waycross,  Ga.;  Reno,  Nev.;  Rochester,  N.Y.,  and 
Norfolk-Portsmouth-Newport  News,  Va.,  so  as 
to  reserve  a  vhf  channel  in  eaeh  of  them  for 
noncommercial  educational  use. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  15 

Scheduled  hearing  for  Jan.  19  on  am  applica- 
tions of  Tomah-Mauston  Bcstg.  Co.  (WTMB), 
Tomah,  Wis. 

Granted  petition  by  Harvard  Radio  Bcstg.  Co. 
(WHRB-FM),  Cambridge,  Mass.,  for  extension  of 
time  from  Dec.  15  to  Dec.  29  for  parties  to  file 
notices  of  appearance  in  proceeding  on  its  fm 
application  and  that  of  WKOX  Inc.,  Framing- 
ham,  Mass. 

By  Hearing  Examiner  James  D.  Cunningham 
on  Dec.  15 

On  own  motion,  scheduled  hearing  conference 
for  Dec.  29  on  application  of  Spartan  Radiocast- 
ing Co.  (WSPA-TV,  ch.  7),  Spartanburg,  S.C. 


UPCOMING 


January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  16-17:  Mutual  Advertising  Agency  Network, 
quarterly  business  meeting  and  administra- 
tive workshop,  Plaza  Hotel,  New  York. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Hotel  Will  Rogers,  Claremore. 

Jan  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose.  Calif. 

Jan.  28-25:  AWRT,  Michigan  conference,  Detroit. 

Jan.  28-29:  Georgia  Radio  &  Tv  Institute,  U.  of 
Georgia.  Henry  W.  Grady  School  of  Journal- 
ism, Athens. 

Jan.  29:  ANA,  annual  cooperative  advertising 
workshop,  Hotel  Pierre,  New  York. 

February 

Feb.  5-8:  High  Fidelity  Music  Show,  Shoreham 
Hotel,  Washington. 

Feb.  8-14:  National  Advertising  Week. 

Feb.  17-20:  Audio  Engineering  Society,  annual 
western  convention,  Hotel  Biltmore,  Los  An- 
geles. 

Feb.  24-25:  NAB,  conference  of  state  broadcaster 
association  presidents,  Shoreham  Hotel,  Wash- 
ington. 

March 

March  5-6:  ANA,  advertising  to  business  and 
industry,  Hotel  Webster  Hall,  Pittsburgh. 

March  15-18:  NAB,  annual  convention,  Conrad 
Hilton  Hotel,  Chicago. 

March  15-19:  NAB,  broadcast  engineering  con- 
ference. Conrad  Hilton  Hotel,  Chicago. 

March  23-26:  IRE,  national  convention,  Wal- 
dorf-Astoria Hotel,  New  York. 

April 

April  6-9:  National  Premium  Buyers,  26th  an- 
nual exposition.  Navy  Pier,  Chicago. 

April  7:  Premium  Adv.  Assn.  of  America,  con- 
ference. Navy  Pier,  Chicago. 

April  12-14:  ANA,  annual  West  Coast  meeting, 
Santa  Barbara  Biltmore,  Santa  Barbara,  Calif. 


Page  70    •    December  22,  1958 


By  Hearing  Examiner  Jay  A.  Kyle 
on  Dec.  15 

Reopened  record  in  proceeding  on  applications 
of  Electronic  Music  Co.  and  WSBC  Bcstg.  Co.,  for 
fm  facilities  in  Chicago,  111.;  received  in  evidence 
affidavit  of  WSBC  as  Exhibit  No.  1,  and  record 
again  closed. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  Dec.  12 

Granted  motion  by  Santa  Monica  Bcstg.  Co., 
Santa  Monica,  Calif.,  for  continuance  of  date  for 
evidentiary  hearing  from  Dec.  15  to  Jan  26,  1959; 
specified  Jan.  22  for  final  exchange  of  engineer- 
ing exhibits  to  be  offered  in  evidence  in  pro- 
ceeding on  Santa  Monica's  fm  application. 
By  Hearing  Examiner  H.  Gilford  Irion 
on  dates  shown 
Granted  motions  by  WILA  Inc.  (WILA),  Dan- 
ville, Va.,  and  Broadcast  Bureau  for  various  cor- 
rections to  transcript  of  hearing  on  WILA's  ap- 
plication. Action  Dec.  12. 

On  own  motion,  continued  further  hearing  con- 
ference from  Dec.  22  to  Jan.  12,  1959  in  Erie,  Pa., 
tv  ch.  66  proceeding  (L.E.U.  Bcstg.  Co.,  et  al.). 
Action  Dec.  15. 

By  Hearing  Examiner  Herbert  Sharfman 
on  Dec.  15 

On  request  of  Harvard  Radio  Bcstg.  Co. 
(WHRB-FM),  Cambridge,  Mass.,  continued  from 
Dec.  18  to  Dec.  29  at  10:15  a.m.,  prehearing  con- 
ference on  its  fm  application  and  that  of  WKOX 
Inc.,  Framingham,  Mass. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  Dec.  12 

Granted  motion  by  M  &  M  Bcstg.  Co.  (WMAM, 
WMBV-TV),  Marinette,  Wis.,  for  certain  specified 
corrections  to  transcript  in  proceedings  on  ap- 
plication to  transfer  control  of  that  company 
from  William  Walker,  et  al.,  to  Evening  Telegram 
Co.,  Norman  M.  Postles,  and  Walter  C.  Bridges. 
By  Hearing  Examiner  Isadore  A.  Honig 
on  dates  shown 
On  own  motion,  scheduled  prehearing  confer- 
ence for  9  a.m.,  Jan.  5,  1959,  on  am  application  of 
Tobacco  Valley  Bcstg.  Co.,  Windsor,  Conn.  Ac- 
tion Dec.  12. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  Dec.  15 

Issued  order  following  prehearing  conference; 
further  prehearing  conference  scheduled  for 
March  30,  and  continued  hearing  scheduled  for 
Jan.  15,  1959  to  date  to  be  determined  at  further 
prehearing  conference  in  proceeding  on  appli- 
cations of  Gerico  Investment  Co.  (WITV),  Miami, 
to  change  from  ch.  17  to  ch.  6  and  Publix  Tele- 
vision Corp.,  Perrine,  Fla.,  et  al.,  for  cps  for 
new  tv  stations  to  operate  on  ch.  6. 

Scheduled  further  prehearing  conference  for 
Jan.  19,  1959  and  continued  from  Jan  9  to  date 
to  be  determined  at  further  prehearing  confer- 
ence the  hearing  on  am  applications  of  Russell 
G.  Salter  Inc.,  Dixon,  111.,  et  al. 

By  FCC 

On  petition  by  Wayne  M.  Nelson.  Concord, 
N.C.,  postponed  from  Dec.  19  to  date  to  be  sub- 
sequently announced  oral  argument  on  am  ap- 
plications of  Mr.  Nelson  and  Fred  H.  Whitlev. 
Dallas,  N.C.  Action  Dec.  12. 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  11 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  Dec.  17  to  file  response  to 
petition  by  Cleveland  Bcstg.  Inc..  for  enlarge- 
ment of  issues  in  proceeding  on  am  application 
of  County  Bcstg.  Co.,  Clarion,  Pa. 

Granted  petition  by  Herbert  Muschel  and  New 
Bcstg.  Co.,  for  extension  of  time  to  Jan.  5  to  file 
reply  exceptions  in  proceeding  on  their  appli- 
cations and  Independent  Bcstg.  Co.  for  new  fm 
stations  in  New  York,  N.Y. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  Dec.  10 

Scheduled  hearing  for  Feb.  5,  1959,  on  fm  ap- 
plications of  Newark  Bcstg.  Corp.,  Newark,  N.J., 
and  WMGM  Bcstg.  Corp.,  New  York,  N.Y. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Dec.  11 

On  own  motion,  scheduled  prehearing  confer- 
ence for  Jan.  8,  1959,  on  fm  applications  of  Dale 
W.  Flewelling  and  KROY  Inc.,  Sacramento,  Calif. 

Continued  from  Jan.  15  to  Feb.  3,  1959,  hearing 
on  application  of  Radio  KYNO,  The  Voice  of 
Fresno  (KYNO),  Fresno,  Calif.,  and  ordered  that 
copies  of  KYNO  proposed  exhibits  be  furnished 
other  parties  and  examiner  by  Jan.  27. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  dates  shown 

Granted  motion  by  South  Kentucky  Bcstrs. 
(WRUS),  Russellville,  Ky.,  for  extension  of  time 
to  Dec.  12  for  filing  proposed  findings  in  proceed- 
ing on  its  application,  and  to  Dec.  22  for  filing 
replies.  Action  Dec.  8. 

On  request  by  applicants,  cancelled  prehearing 
conference  and  continued  hearing  from  Dec.  10 
to  Dec.  22  on  fm  applications  of  Baltimore  Bcstg. 
Corp.  and  Commercial  Radio  Institute  Inc.,  Balti- 
more, Md.  Action  Dec.  9. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  Dec.  8 

Continued  hearing  from  Dec.  15  to  Jan.  8, 
1958  in  proceeding  on  am  application  of  Norman 
O.  Protsman,  Valdosta,  Ga. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  8 
Scheduled  hearings  on  dates  shown  in  follow- 
ing  proceedings:   Feb.   18 — am   applications  of 
Continental  Bcstg.  Corp.  (WHOA),  San  Juan  and 

Broadcasting 


Jose  R.  Madrazo,  Guaynabo,  both  Puerto  Rico; 
Tri-County  Bcstg.  Co.,  Jerseyville,  111.,  and  Radio 
Missouri  Corp.  (WAMV),  East  St.  Louis,  111.; 
Feb.  20 — The  Tobacco  Valley  Bcstg.  Co.,  Windsor, 
Conn.;  Feb.  24— Booth  Bcstg.  Co.  (WBBC),  Flint, 
Mich. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  dates  shown 

Continued  hearing  from  Dec.  23  to  Jan.  22,  in 
proceeding  on  fm  applications  of  The  Young 
People's  Church  of  the  Air  Inc.,  and  WJMJ  Bcstg. 
Corp.,  both  Philadelphia,  Pa.  Action  Dec.  10. 

Scheduled  prehearing  conference  for  Jan.  7, 
1959,  in  proceeding  on  am  applications  of  The 
Four  States  Bcstg.  Co.,  Halfway,  Md.,  et  al.  Ac- 
tion Dec.  9. 

Scheduled  conference  for  Dec.  29  in  proceeding 
on  am  applications  of  Broadcasters  Inc.,  South 
Plainfield,  N.J.,  et  al.  Action  Dec.  9. 

By  Hearing  Examiner  Millard  F.  French 
on  Dec.  10 

Granted  petition  by  Huntington  -  Montauk 
Bcstg.  Co.,  Huntington,  N.Y.,  for  extension  of 
time  to  Dec.  22  for  filing  proposed  findings  of 
fact  and  conclusions,  and  to  Jan.  5,  1959  for  filing 
reply  findings  in  proceeding  on  its  fm  application 
and  that  of  The  Riverside  Church  in  the  City  of 
New  York,  New  York,  N.Y. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  Dec.  9 

Granted  motion  by  Armin  H.  Wittenberg  Jr., 
Los  Angeles,  for  continuance  of  evidentiary 
hearing  from  Dec.  17  to  March  23,  1959,  in  pro- 


ceeding on  his  fm  application  and  that  of  Pasa- 
dena Presbyterian  Church,  Pasadena,  both 
California. 

By  Hearing  Examiner  J.  D.  Bond  on  Dec.  9 
Granted  motion  by  Broadcast  Bureau  for  ex- 
tension of  time  from  Dec.  9  to  Dec.  15  for  filing 
replies  to  two  petitions  by  Naugatuck  Valley 
Service  Inc.,  Naugatuck,  Conn.,  in  proceeding  on 
latter's  am  application  and  that  of  Berkshire 
Bcstg.  Co.  (WSBS),  Great  Barrington,  Mass. 

NARBA  Notifications 

CANADIAN 
590  kc 

VOCM  St.  John's,  Nfld.— 10  kw  D,  1  kw  N,  ND, 
U.  Class  III.  Now  in  operation  with  increased 
daytime  power. 

VOCM  St.  John's,  Nfld.— 10  kw,  DA-N,  U.  Class 
III.  EIO  11-15-59.  (PO:  10  kw  D/l  kw  N  ND) 
730  kc 

CJNB  Blind  River,  Ontario— 1  kw,  DA-N,  U. 
Class  II.  Now  in  operation. 

800  kc 

CHAB  Moose  Jaw,  Sask.— 10  kw,  DA-N,  U. 
Class  II.  EIO  11-15-59.  (PO:  800  kc  10  kw  D/5  kw 
N  DA-N) 

CKOK  Penticton,  B.  C— 10  kw  D,  0.5  kw  N, 
ND,  U.  Class  II.  EIO  11-15-59.  (PO:  800  kc  1  kw 
D/0.5  kw  N  ND) 

900  kc 

CHNO  Sudbury,  Ontario— 10  kw  D,  1  kw  N, 


DA-2,  U.  Class  II.  EIO  11-15-59.  (PO:  900  kc  1 
kw  DA-N) 

920  kc 

CJCH  Halifax,  N.  S.— 10  kw  D,  5  kw  N,  DA-N, 
U.  Class  III.  Now  in  operation  with  increased 
daytime  power. 

1130  kc 

CKWX  Vancouver,  B.  C— 50  kw,  DA-N,  U. 
Class  I-B.  EIO  11-15-59.  (PO:  1130  kc  50  kw  DA- 
1) 

1230  kc 

CFCW  Camrose,  B.  C— 1  kw  D,  0.25  kw  N,  ND, 
U.  Class  IV.  Now  in  operation  with  increased 
daytime  power. 

1340  kc 

New,  Parry  Sound,  Ont.— 0.25  kw,  ND,  U.  Class 
IV.  EIO  11-15-59.  (Location  45°  20'  42"  N  80°  01' 
23"  W) 

1350  kc 

CKLB  Oshawa,  Ontario— 10  kw  D,  5  kw  N,  DA- 
2,  U.  Class  III.  EIO  11-15-59.  (PO:  1350  kc  5  kw 
DA-2) 

1380  kc 

CKPC  Brantford,  Ontario— 10  kw,  DA-2,  U. 
Class  III.  EIO  11-15-59.  (PO:  1380  kc  1  kw  DA- 
N) 

1480  kc 

New,  New  Market,  Ont.— 1  kw,  ND,  D.  Class  III. 
EIO  11-15-59.  (Location  44°  22'  39"  N  79°  46'  21" 
W) 

1540  kc 

New,  Burlington,  Ont.— 1  kw,  ND,  D.  Class 
III.  EIO  11-15-59.  (Location  43°  22'  39"  N  79°  46' 
21"  W) 


CORRECTIONS  &  ADDITIONS  TO  1958  BROADCASTING  YEARBOOK 


Changes  and  additions  received  after  the 
new  1958  Broadcasting  Yearbook  went  to 
press  are  included  in  the  following  list.  For 
readers'  convenience,  the  information  is  ar- 
ranged in  order  of  Yearbook  page  number. 

Page  A-15  Under  "the  Dimensions  of  Radio  and 
Television,"  in  paragraph  devoted  to  Total 
Time  Sales  1957,  figure  should  read  $1,242,- 
709,000  for  total  radio-tv  time  sales. 

Page  A-215  Under  Tv  Stations  Directory,  Wyo- 
ming, KFBC-TV  Cheyenne,  in  executive  list- 
ing, insert  Victor  L.  Stamm  as  program  direc- 
tor and  change  Dorothy  Collier  to  traffic  di- 
rector. 

Page  A-239  Under  Radio  Stations  Directory, 
Arizona,  KHEP  Phoenix,  change  executive  list- 
ing to:  Rhinold  Zwar,  pres;  Frank  Porter,  gen 
mgr;  John  Hoeksema,  business  mgr;  Gale  Erbe, 
program  director,  news  director;  Don  Bradley, 
chief  engineer;  Margie  Erbe,  women's  director. 

Page  A-244  Under  Radio  Stations  Directory, 
California,  KCHJ  Delano,  delete  Broadcast 
Time  Sales  ars  representative. 

Page  A-247  Under  Radio  Stations  Directory, 
California,  KPPC  Pasadena,  change  "non-com- 
mercial religious  station"  to  "non-commercial 
public  service  station"  and  telephone  number  to 
Sycamore  3-3069.  In  executive  listing,  delete 
manager  from  title  of  Del  M.  Reynolds,  pro- 
gram director.  Clayton  M.  Blake  is  chief  en- 
gineer. 

Page  A-252  Under  Radio  Stations  Directory, 
California,  KRCW  (FM)  Santa  Barbara,  change 
starting  date  to  September  1957. 

Page  A-255  Under  Radio  Stations  Directory, 
Colorado,  KGEK  Sterling,  in  executive  listing, 
add  Al  Ross,  coml  mgr,  program  director, 
news  director;  Al  Casy,  farm  director,  sports 
director. 

Page  A-269  Under  Radio  Stations  Directory, 
Georgia,  WRFC  Athens,  change  executive  list- 
ing to  L.H.  Christian,  pres,  gen  mgr;  Claude 
Williams  Jr.,  coml  mgr;  Ed  Sharpe,  program  di- 
rector; Ed  Thilenius,  sports  director,  promotion 
director;  L.D.  Drewry,  chief  engineer;  Bob 
Bradford,  news  director. 

Page  A-276  Under  Radio  Stations  Directory, 
Illinois,  WFMT  (FM)  Chicago,  delete  "Fm  com- 
panion of  WTTW-TV."  WFMT  (FM)  is  inde- 
pendent station. 

Page  A-280  Under  Radio  Stations  Directory, 
Indiana,  WCSI-FM  Columbus,  change  starting 
date  to  August  1958. 

Page  A-292  Under  Radio  Stations  Directory, 
Louisiana,  KASO  Minden,  change  listing  to: 
P.O.  Box  344.  Phone  Franklin  7-1200.  Dixie 
Broadcasters  (acquired  station  Aug.  1,  1958). 
Cyril  W.  Reddoch,  partner;  Ralph  L.  Hooks, 
partner,  mgr;  Jim  H.  Howell,  coml  mgr;  Billy 
Hyatt,  chief  engineer;  Catsy  Mooreland,  local 
news  director. 

Page  A-302  Under  Radio  Stations  Directory, 
Michigan,  WCAR  Detroit,  change  licensee  list- 
ing to  WCAR  Inc. 

Page  A-308  Under  Radio  Stations  Directory, 
Minnesota,  KVOX  Moorhead,  executive  listing, 
insert  M.M.  Marget,  station  mgr. 

Page  A-315  Under  Radio  Stations  Directory, 
Missouri,  KTTS  Springfield,  change  phone 
number  to  University  2-7474. 

Page  A-326  Under  Radio  Stations  Directory, 
New  York,  WWHG  Hornell,  executive  listing, 
insert  Sy  Dresner,  pres,  gen  mgr. 

Page  A-343  Under  Radio  Stations  Directory, 
Ohio,  WFIN-FM  Findley,  add  duplicates  WFIN 
daytime  programming.  Nighttime  programming 
is  independent. 

Page  A-362  Under  Radio  Stations  Directory, 
South  Carolina,  WAGS  Bishopville,  executive 
listing,  delete  John  Martin,  gen  mgr  and  in- 
sert Carl  A.  Vines  Jr.  Cal  Johnson  is  program 
director. 

Page  A-372  Under  Radio  Stations  Directory, 
Broadcasting 


Texas,  insert  in  Bryan,  cross-listing  of  "WTAW 
(see  College  Station  listing)." 
Page  A-398  Under  Radio  Stations  Directory, 
Alaska,  KBYR  Anchorage,  change  date  sta- 
tion was  acquired  and  representative  listing 
to  April  1954  and  National  Time  Sales,  re- 
spectively. 

In  listing  of  KFRB  Fairbanks,  delete  "see 
William  J.  Wagner  stations  in  Group  Owner- 
ship" and  change  station  representative  to 
National  Time  Sales. 

Page  A-422  Under  Radio  &  Television  Stations 
Representatives,  Elisabeth  M.  Beckjorden,  235 
E.  46th  St.,  New  York  17,  delete  from  listing 
Radio  Station  WLEX  Lexington,  Ky.  and  in- 
sert WLEX-TV  Lexington. 

Page  A-414  Under  Group  Ownership  of  Broad- 
cast Stations  in  the  United  States,  in  Storer 
Broadcasting  Co.  Stations,  listing  should  read: 
STORER  BROAD  CASTING  CO  STATIONS— 
WGBS-AM-FM-TV  Miami,  Fla;  WJBK-AM- 
FM-TV  Detroit,  Mich.;  WSPD-AM-FM-TV 
Toledo,  Ohio;  WAGA-AM-FM-TV  Atlanta,  Ga.; 
WVUE  (TV)  Wilmington,  Del.;  WJW-AM-FM- 
TV  Cleveland,  Ohio;  WWVA-AM-FM  Wheeling, 
W.  Va.,  and  WIBG-AM-FM  Philadelphia,  Pa. 
Note:  Purchase  of  WITI-TV  Milwaukee,  and 
sale  of  WVUE  pending  FCC  approval.  George 
B.  Storer,  chairman  of  the  board  and  presi- 
dent; J.  Harold  Ryan,  senior  vice  president; 
Lee  B.  Wailes,  executive  vice  president  (plan- 
ning and  finance);  Stanton  P.  Kettler,  ex- 
ecutive vice  president  (operations);  John  E. 
McCoy,  vice  president  and  secretary;  Harry  A. 
Steensen,  treasurer;  George  B.  Storer  Jr.,  vice 
president  (tv  operations);  William  E.  Rine,  vice 
president  (radio  operations);  Glenn  G.  Boundy, 
vice  president  (engineering);  Ewald  Kockritz, 
vice  president  and  director  of  programming; 
Arthur  C.  Schofield,  vice  president  (director, 
advertising  and  sales  promotion);  Bertha  C. 
Prestler,  A.A.  Church,  asst.  secretaries;  Allen 
L.  Haid,  vice  president  (managing  director, 
WSPD-TV);  James  E.  Bailey,  vice  president 
(managing  director,  WSPD);  J.  Robert  Kerns, 
vice  president  (managing  director,  WAGA- 
TV);  Claude  Frazier,  vice  president  (managing 
director,  WAGA;  Bill  Michaels,  vice  president 
(managing  director,  WJBK-TV);  Harry  R.  Lip- 
son,  vice  president  (managing  director,  WJBK); 
Paul  J.  Miller,  vice  president  (managing  direc- 
tor, WWVA);  Lionel  F.  Baxter,  vice  president 
(managing  director,  WIBG) ;  Ben  Wickham, 
managing  director,  WJW-TV;  Reginald  P.  Mer- 


ridew,  managing  director,  WJW;  Terry  Lee, 
managing  director,  WVUE;  Bernard  E.  Neary, 
managing  director,  WGBS.  Headquarters:  1177 
Kane  Concourse,  Miami  Beach  54,  Fla.  New 
York  office:  625  Madison  Ave.  Maurice  E.  Mc- 
Murray,  national  sales  director.  Chicago  office: 
230  N.  Michigan  Ave.,  Floyde  E.  Baston,  mid- 
west sales  manager. 
Page  B-46  Under  Radio-Tv  Equipment  Manu- 
facturers, Distributors:  Construction  Services, 
in  alphabetical  order,  under  letter  S,  insert 
H.H.  Scott  Inc„  111  Powder  Mill  Rd.,  Maynard, 
Mass.  Phone  iTwin  Oaks  7-8801.  Morley  D. 
Kahn,  assistant  sales  mgr. 

Products  (for  radio):  High  fidelity  monaural 
and  stereo  amplifiers,  turners;  turntable. 

Insert  Skyline  Tower  Co.,  2436  W.  59th  St., 
Chicago  29.  Phone  Walbrook  5-1288;  Walter  E. 
Smith,  chief  engineer. 

Products  (for  radio):  Guyed  and  self-sup- 
porting towers. 

Products  (for  tv) :  Guyed  and  self-supporting 
towers,  microwave  towers,  parabolic  reflectors. 
Page  B-54  Under  Attorneys,  "In  Metropolitan 
Washington,  D.  C,"  under  letter  B  in  alpha- 
betical order,  insert  Baker,  Warren  E.,  Chad- 
bourne,  Parke,  Whiteside  &  Wolff,  640  Shore- 
ham  Bldg.  Phone,  Republic  7-8050. 

In  "Cities  Other  than  Washington,"  under 
letter  E,  insert  Emery,  Walter  B.,  437  Rose- 
wood Ave.,  East  Lansing,  Mich.  Phone,  Edge- 
wood  2-3664. 
Page  B-56  Under  Consulting  Engineers,  in  al- 
phabetical order,  under  letter  M,  insert  Munn, 
E.  Harold  Jr.,  57  Edison  Court,  Coldwater, 
Mich.  Phone:  1450. 

Under  Letter  S,  in  alphabetical  order,  insert 
Schottland,  Frederic  D.,  40  Rock  Spring  Ave., 
West  Orange,  N.J.  Phone  Redwood  1-4025. 
Page  B-72  Under  Tv  Program  Services,  in  alpha- 
betical order,  under  letter  P,  insert  Lloyd  Pear- 
son Assoc.,  509  Madison  Ave.,  New  York  22. 
Phone  Eldorado  5-5430.  Lloyd  Pearson,  pres. 

Branch  Offices: 

Buenos  Aires,  Argentina:  Av.  De  Mayo,  1365. 
Phone  37-5547. 

Rio  de  Janeiro,  Brazil:  Av.  Franklin  Roose- 
velt 39-S7-12.  Phone  22-3151. 

Services:  PLP,  PFP,  PLC,  PFC,  DFF,  DFS; 
Packagers  of  live  tv  shows,  music  effects. 
Page  B-137  Under  feature  story  "Where  Radio 
Money  Goes,"  delete  Harrisburg,  Pa.  (5),  and 
in  its  place  substitute  Hartford,  Conn.  (4),  with 
figures  on  that  line  remaining  the  same. 


BROADCASTING 

THE  BUSINESSWEEKLV  OF  TELEVISION  AND  RADIO 

1735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 


PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 


□  52  weakly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  I  1.00 

□  Enclosed  □  Bill 

name  title/petition* 

company  name 

addrett 

city  ton*  ~ 

Please  tend  to  home  addrr.nt  


December  22,  1958    •    Page  71 


vco  error:  to  gu  a... . 
■       ■  orders.  "A  powerful  customer  fo- 
_  ..iventory  in  cused  effort  now  can  make  a  Ust~ 
...uunts  needed  for  !  \ess  market  come  alive,  and  start 
of  business  which  ■  the  volume  of  production  moving 
„nan  the  high  inventory  :  upward  acain,"  he  said, 
.d  for  business  in  tf>5<i  and  |     It,  tins  context  he  outlined  the 
,-.(   of   l'.CvT.   Distributors  and  ■  pLm  for  the  "Operation  Upturn" 
.ealers  have  been  doing  the  same,; 

and  the  inventory  adjustment  in  ;  Net,  Soles  Up  for  Yeor 
business  generally  has  proceeded  — 
rapidly. 

"If  the  recent  trend  in  orders 
continues,  most  departments  will 
soon  have  to  consider  stepping  up 
production  to  meet  sales,  except 


En  the  relatively:  few  plai 
the  inventory  correction  U  not  yet 
completed,"  Mr.  Cord:' 


&- 

,«  Is 

.  Sav- 

ood!" 

.  popular 

tment  and 

,  more  orna- 

-ctric  numbers 

J.'Seth  Thomas 
iSSS  ..  fc_ 


.y  m 
Store 
this 
tio  is 
range 
it  vol- 
storesT 
mental 
appeal, 
.9  of  this 


..oed  to 
..  rtfiite  House 
rsuaore  r*izitz,  president  of 
\  Pizitz  Dry  Goods  Co.,  Bir- 
vam.  Mr,  PiziUmet  with  the 
ent  as  part  of  an  American 
federation  delegation, 
'izitst  outlined  Birming- 
■JtiKamer-oriented  pitch — 
isely,  Buy  We" 
inks,  industri 
if  Commerce,  i 
^  and  other  grc 
g,  Mr.  Pizitz 
bower's  react 
highly  fa- 
-ARFg 
■buy  m  • 
ive-ly." 
Sted  the  - 
liters  voul< 
m  lead,  the 
to  help  en< 
itive  fash- 
wer  also 

ed  with  the  AKF's" 
outlook  on  retail 
and  beyond.  He 
lers'  attention  to 
1  of  individuals* 
jnstrate  that  the 


holders 


'Business  is  Good*  Keys 
Drive  at  Shopping  Bag 

LOS  ANGELES,  April  13.— 
"What's  all  this  talk  about  reces- 
sion?" 

That  was  the  question  execu- 
tives of  Shopping  Bag  Food 
Stores,  33-unit  regional  chain, 
were  asking  each  other  after  tab- 
ulating sales  and  profits  for  the 
fiscal  veat  just  ended  and  learn- 
ing that  sales  showed  a  20.6  per 
cent  advance  with  profits  in- 
creased by  26.2  per  cent  over  the 
previous  period. 

To  answer  their  own  question, 
Shopping  Bag  officials  approved 
a  novel  advertising  theme,  "Busi- 
ness Is  Good  Week"  and  took  tbe 


uF!^"i£^%°^^!L^^  !  ATSe  tPrnt1  Sbop^in1^  Bag  made 


 gement  were  also  voted 

oii  favorably.  The  proposals  in- 
cluded revisions  in  the  stock  op- 
tion plan;  an  increase  in  the  em- 
ployeeV  savings  plan  from  $51) 
tn  S7(l  million;  a  proposal 


known  its  fiscal  report  with  sales 
of  $87,007,857  and  profits  of  $1,- 
192,410,  president  W.  R.  Hayden 
observed,  "Amid  a  widespread 
feeling  of  pessimism  currently 
'  pervading  the  eeonomy,the  super- 
amend  the  incentive  compensa,  lmarkei  industry  in  general  and 
"eaW  I  Shopping  Bag  Food  Stores  in  par- 


Pine  Street,  Mew  York, 
tor  of  the  company. 

TO  NOW' DRIVE 
CLICKS  IN  FLINT 

FLINT,  Mich,,  May  4.  —  A 
"Spring  Sales  Festival/'  con- 
ducted by  downtown  merchants 
an  outgrowth  of  an  elaborate 
"You  Auto  Buy  Now"  eampaign 
of  motor  vehicle  dealers,  proved 
remarkably  successful,  represent- 
ative retailers  said. 

Auto  dealer*,  wh«  bad  staged 
have  been 
.to  Buy  Now" 
o'  ago,  renewed 
.the  day,  making 
.vvntown  district  a 
-om  for  their  wares. 
,  estimated  that  more 
,j0,000  persons  visited  the 
.vntown  district,  and  approxi- 
mately 300  cars  were  sold. 

Merchants  reported  "tremen- 
dous business  throughout  theday, 
up  at  least  50  per  cent  over  tbe 
same  day  last  year,"  according  to 
Sydney  B.  Melet,  chairman  of  the 
KcLail  Merchants  Division,  Flint 
Chamber  of  Commerce.  Some 
stores  were  reported  to  have  ex- 
perienced their  biggest  Monday 
since  1955  while  a  few  reported 
*hn  hioarest  Monday  in  their  his- 


plan,  and  th< 

Warwick,  M^t  *^  <*ja  |  continue  their  strong"  up- 

Pine  Street.  New  York,  as  audi-  I  ward  tr.,nd  We  be]ieve  the  fac_ 
tors  which  have  contributed  to 
this  growth  are  soundly  based 
and  will  continue  to  operate." 

Last  week  the  chain  used  news- 
paper and  direct  mail  to  make  its 
B.I.G.  point  to  the  customer.  Uti- 
lizing maR  services  of  Timely 
Food  Advertisers,  the  chain  head- 
lined its  mailer  "It's  Business  Is 
Good  Week  at  Shopping  Baq.  Sav- 
ings are  big!  Business  is  good!" 

Binghampton  Sales 
Hold  Up  in  Slump 

BiNGHAMTON,  N.  Y. — Sales 
of  decorative  wall  clocks  here  arc 
averaging  about  the  same  as  last 
vea  i  despite  the  recession,  Buyers 
believe  this  reflects  a  slowly  de- 
veloping interest  in  these  acces- 
sories. 

Few  items  differ  so  widely  in 
style  and  type  from  store  to  store 
as'  do  decorative  clocks  in  this 
area.  The  most  constant  ratio  is 
price,  with  the  $25  to  $30  range 
responsible  for  the  greatest  vol- 
ume at  most  stores. 

Baroque  and  highly  ornamental 
designs  bave  the  widest  appeal, 
buyers  noted.  Syroco  clocks  of  this 
type  are  stocked  extensively  by  a 
few  quality  furniture  stores  and 
L'ift  shops.  Westclox  is  a  popul: 


The  Ho., 
too  often    We  . 
unless  we  outsell 
to  10  per  cent  ever, 
year,  business  is*bao. 

The  economy  is  now  ii. 
out"  period  to  reset  its  sigL 
McDaniel  said. The  gross  naL 
product  is  only  2  per  cent  bt 
the  all-time  high.  Personal  , 
come  is  only  2  per  cent  below  th 
record  peak,  he  said. 

Dealer  inventories  are  extreme- 
ly low,  Mr.  McDaniel  said.  The 
slightest  spark  in  retail  movement 
will  immediately  be  felt  at  the 
distributor  and  factory  level. 

PRESIDENT  PRAISES 

BIRMINGHAM'S 
« 'BUY  NOW  DRIVE 

WASHINGTON,  April  24. — A 
just-launched  Birmingham,  Ala., 
business  community  cooperative 
effort  to  smoke  out  consumer  dol- 
lars won  the  praise  of  President 
Eisenhower  today. 

The  plan,  which  got  under  way 
only  yesterday,  was  described  to 
the* President  at  the  White  House 
bv  Isadora  Pizitz,  president  o' 
Louis  Pizitz  Dry  Goods  Co.,  Bi 
mingham,  Mr.  Pizitz  met  with  * 
President  as  part  of  an  Amer 
Retail  Federation  delegatior 

Mr.  Pizitz  outlined  Bi> 
ham's  consumer-oriented 
"Buy  Wisely,  Buy  W* 
Now."  Banks,  indusr 
Chamber  of  Conrraerc 
pers,  stores  and  othc- 
participating.  Mr.  F 
President. 

Mr.  Eisenhowe> 
described  as  high 
recalled  to  the  A' 
appeals  for  "b> 
by  "buy  selecti 
Mr.  Pizitz  qut 
that  if  all  ret 
the  Birmingh 
be  doing  mucl 
cession  in  a  p 
Mr.  Eisenh 
scribed  as  plea 
own  optimistic 
sales  for  1958 
called  the  retails 
the  rising  total  o. 
savings,  to  demonstri. 
economy  was  basically  s. 
also  to  indicate  the  resei 
consumer  buying  power  wW 
should  be  brought  into  play 
through  aegressive  sales  promo- 
tion and  advertising. 

'More  for  Your 
Money  in  May' 

"M-M-M"stands  for  "More  For 
Your  Money  In  May,"  a  campaign 


line  with  some  department  and  !  by  retailers  to  promote  sales  and 


GREAT  MERCHANTS  ARE  MADE 
IN  TIMES  OF  TOUGH  SELLING! 


for  x.. 

To  achieve  w.,         ueea  ' 
continue  at  the  current  rate  o 
first  four  months,  he  to  id  th( 
cage  chapter  of  the  Ele' 
Women'sRoundtablemeeth 
Tuesday.  "There  has  nisi 
-  The  Hotpoint  official  s- 
too  often  "ive  kid  oursei 
unless  we  outsell  ourse) 
to  10  per  cent  every  y 
ness  is  l>ad."If  the  rec- 
tv  -  -  ■  nomy  is  now 
(d  to  reset  its 
,  said.The  gr 
s  onlv  2  pei 
ime  high.  ' 
nly  2  per  c< 
he  said 
tforie 
•  IcDai 


outlets  in  this  sector  are  running j  could  well  turn  into  a  definite 
slightly  ahead  of  last  year,  a  sur- -trend  and  then  snowball  into  a 
vey  indicated.  steady  recovery  if  every  person  m 

Several  stores  promoted  these  j  business  and  industry  makes  a 
clocks  for  Mother's  Day,  but  few  |  concerted  effort  to  go  after  the 
if  any  are  making  attempts  to  ex- 1  orders.  "A  powerful  customei  fo- 


.cuiately 
or  and  f  a< 
J.  Cordit 
an  ovcrd 
n  4,001)  i 

"M-M-M"  theme  .....  ~  .—  ngtonAt 
into  sales  events  to  attract  more  j  the  slight  upturn  j 
customers  and  increase  sales.  The  [could  well  turn 
campaign  is  being  spearheaded  trend  and  then  s 
ihy  the  Milwaukee  journal  to  add  steady  recovery  if 
(momentum  to  the  norma!  May  up-  |  business  and  md 


Sure,  these  are  the  times  that  separate  the  men  from 
the  boys ! 

But  it's  an  historical  fact:  Most  of  America's  greatest 
merchants  learned  how  to  sell  in  times  of  tough  selling. 
It  figures— you  don't  learn  how  to  sell  goods  when  cus- 
tomers are  coming  to  you  asking  you  for  the  merchandise. 

So  start  today  getting  ready  to  be  tomorrow's  "great- 
est merchant."  The  facts  are  on  your  side ;  between  now 
and  1975,  U.  S.  population  will  soar!  There  will  be  22 
million  more  jobs  !  Family  income  will  reach  a  new 


high!  U.S.  production  will  double!  Savings  will  go  up 
and  up !  More  and  more  will  be  spent  on  research !  Needs 
will  mount  for  new  schools,  new  highways,  new  homes ! 
Another  big  upswing  in  business  is  the  inevitable  result. 
Great  merchants  will  be  made.  You  can  be  one  of  them ! 

^>Nff  ^  FREE!  Get  going  today!  Write  at  once  for  illus- 

S  %  trated  "How  To  Turn  the  Tide"  booklet  offering 

r\.  ^  valuable  and  vital  selling  ideas.  The  Advertising 

*ut  st*S  Council,  25  West  45th  Street,  New  York  36,  N.  Y. 


YOUR  FUTURE  IS  GREAT  IN  A  GROWING  AMERICA  . 


Page  72    •    December  22,  1958 


Broadcasting 


MONDAY  MEMO 


from  TED  BERGMANN,  president,  Parkson  Adv.,  Neiv  York 


Television  miscast  in  'whipping  boy'  role 


1 

i 
II 


II 


It  has  been  slightly  less  than  12  years 
since  the  days  when  we  had  in  the 
office  a  map  of  the  New  York  metro- 
politan area  on  which  pins  had  been 
placed  to  designate  the  location  of  every 
television  receiver  in  the  city. 

How  times  have  changed!  Today 
television  has  not  only  taken  its  place 
along  with  sex  and  religion  as  one  of 
the  most  popular  subjects  of  conversa- 
tion, but  it's  virtually  impossible  to  pick 
up  a  magazine  or  newspaper  without 
encountering  a  lead  article  or  front  page 
story  on  the  medium. 

This  is  a  healthy  manifestation  of 
television's  impact  and  should  serve  to 
continue  to  remind  all  of  us  of  the  res- 
ponsibility we  have  assumed.  However, 
there  is  an  ever-growing  area  of  criti- 
cism which  for  selfish  motives  seeks  to 
destroy  rather  than  improve. 

Fortune  magazine's  December  article 
illustrates  the  line  designed  to  shake 
the  faith  of  the  advertiser  in  the  me- 
dium's effectiveness.  The  viewer  cam- 
paign is  pointed  toward  the  "great 
promise  of  Pay  Television,"  a  "prom- 
ise" which  any  publisher  suffering  from 
that  common  malady  of  the  newspaper 
and  magazine  business,  lagging  adver- 
tising lineage,  would  give  his  ABC  card 
to  help  fulfill. 

Reader's  Digest  would  have  its  reader 
believe  that  through  pay  television  his 
home  receiver  would  become  an  arena 
where  he  would  view  nothing  but  cham- 
pionship battles  in  every  sport,  a  con- 
cert and  opera  stage  to  rival  the  best 
in  the  world,  and  a  theatre  where  top 
product  from  Hollywood  would  alter- 
nate evenings  with  the  hits  of  Broad- 
way. Most  importantly,  these  presenta- 
tions would  be  free  of  "annoying  com- 
mercial interruptions."  They  neglect  to 
say  that's  the  only  part  that's  "free." 

Both  of  these  classic  examples  of  the 
anti-tv  war  illustrate  their  irresponsible 
and  self-serving  origins  in  exactly  the 
same  manner:  neither  takes  cognizance 
of  the  economic  welfare  of  the  country 
and  the  part  that  free  television  has 
played  in  bringing  us  to  the  most  pros- 
perous era  we  have  ever  known — an  era 
which  is  characterized  by  production 
and  distribution  which  have  created 
and  marketed  more  new  products  and 
services,  resulting  in  greater  consumer 
demand  and  expenditures,  more  pro- 
duction, higher  wages,  greater  indus- 
trial expansion,  higher  standards  of  liv- 
ing and  larger  advertising  budgets  than 
ever  before  in  any  country. 

How  would  tv's  critics  explain  the 
decline  in  our  economy  if  this  most 
influential  of  all  sales  media  were  turned 
to  the  profit  of  a  few  individuals  rather 
than  the  entire  country? 


if  these  methods  of  undermining 
television  weren't  enough,  there  are 
more.  Some  are  even  more  subtle  and 
more  effective.  During  the  recent  quiz 
show  fracas,  which  I  had  opportunity 
to  view  at  close  hand  due  to  the 
agency's  involvement  with  27,  I  remem- 
ber the  remark  made  by  one  of  my 
associates  as  we  left  the  last  of  many 
long  meetings  which  culminated  in  the 
decision  to  cancel  the  program  in  spite 
of  the  fact  we  were  completely  con- 
vinced of  the  integrity  of  the  producers. 
He  said  "This  program  didn't  die,  it 
was  murdered  by  the  public  press." 

To  this  day,  not  one  charge  has 
been  officially  made  against  the  pro- 
gram 21.  The  only  charge  was  against 
one  of  the  producers  for  his  conduct 
before  the  grand  jury.  Yet  the  program 
and  all  like  it  are  off  the  air.  Most  of 
our  newspapers  didn't  need  a  trial  by 
jury  to  convince  them  of  television's 
culpability. 

- — But  these  are  understandable  adver- 
saries and  their  motives  are  usually 
quite  clear  and  can  be  combatted  by 
better  industry  public  relations.  What 
is  difficult  to  comprehend  is  the  unfair 
criticism  heaped  upon  the  industry  by 
those  who  are  not  only  profiting  by  it, 
but  literally  have  been  made  by  it.  The 
$20,000-per-week  comedian  who  con- 
demns free  broadcasting  and  calls  for 
pay  tv,  the  agency  president  who  terms 
programming  "garbage,"  the  writer  who 
heaps  abuse  upon  the  standards  of  dra- 
matic shows  and  advertisers  who  pay 
for  them  because  they  won't  allow  him 
to  do  a  program  with  "change  of  life" 
as  a  basic  problem,  and  the  top  news- 
man who  wants  television  to  face  reality 
by  presenting  "think"  programs  rather 
than  westerns. 

Perhaps  he  made  this  statement  be- 
fore seeing  the  current  Nielsen  figures 
which  indicate  only  11%  of  the  avail- 
able audience  watched  a  speech  by  the 
President  in  October  while  the  re- 
mainder preferred  to  be  entertained  in 
almost  equal  amounts  by  The  Texan 
and  Shirley  Temple. 

Perhaps  the  problem  with  all  these 
people  is  one  of  definition;  television 
means  many  things  to  many  people. 
To  the  newsman,  it  is  a  means  of  com- 
municating facts.  To  the  comedian,  a 
vaudeville  stage  where  he  should  re- 
ceive a  percentage  of  the  box  office 
gross.  To  the  writer,  a  legitimate  the- 
atre where  he  should  be  able  to  face 
the  critics  without  having  to  rewrite 
to  suit  an  advertiser's  inhibitions.  To 
the  educator,  a  classroom  of  tre- 
mendous proportions.  To  the  parent, 
a  substitute  babysitter  and  a  relief  en- 


tertainer. To  the  sports  promoter,  an 
arena  capable  of  million  dollar  gates 
for  every  event.  To  the  complaining 
agency  president,  a  form  of  advertising 
in  which  he  is  unable  to  take  personal 
pride.  And  to  other  media,  a  fearsome 
competitor  which  is  liable  to  put  them 
out  of  business. 

To  all  of  these  individuals,  I  say  a 
resounding  "You're  wrong!" 

It  is  true  that  television  has  borrowed 
a  part  of  all  of  these  things;  yet  it  is 
not  any  one  of  them  and  will  never 
replace  any  of  these  other  things.  It 
might  contribute  to  their  change,  but 
that  is  progress.  The  sooner  this  fact 
is  grasped  by  the  medium's  critics,  the 
sooner  they  will  approach  it  with  un- 
derstanding and  without  fear. 

Television  is  unique.  Its  ability  to 
translate  virtually  any  subject  into 
sound  and  pictures  for  home  consump- 
tion is  unmatched  but  it  can  never  lose 
sight  of  its  role  as  a  mass  medium. 

When  television  fails  to  satisfy  a 
majority  of  its  viewers  and  they  begin 
to  pick  up  magazines  and  newspapers, 
you  can  be  sure  the  people  running  tele- 
vision will  be  the  first  to  know  and  the 
first  to  change. 

Theodore  G.  Bergmann,  b.  Sept.  12, 
1920,  Brooklyn,  N.  Y.  Attended  Am- 
herst College.  Joined  NBC  as  page  in 
1941.  Enlisted  in  infantry  after  Pearl 
Harbor,  commissioned  captain  and  as- 
signed in  1944  to  3d  Army  in  France, 
later  reassigned  to  SHAEF  as  second 
in  command  of  radio  public  relations  on 
Gen.  Eisen- 
hower's staff. 
Returned  to 
NBC  in  1946 
as  a  program 
production 
director;  1947 
on  tv  sales 
staff  of  Du- 
Mont  Televi- 
s  i  o  n  N  e  t  - 
work;  direc- 
tor of  sales  in 
1951;  general  manager  of  network  in 
1953;  managing  director  and  director 
of  Allen  B.  DuMont  Labs'  broadcast 
division  in  1954.  Became  vp  and  asso- 
ciate dir.  of  radio-tv  at  McCann-Erick- 
son  in  1956;  became  president,  Parkson 
Adv.,  N.Y.,  in  October  1957.  Parkson 
is  an  outgrowth  of  Edward  Kletter 
Assoc.  and  handles  principally  Phar- 
maceuticals Inc.  and  J.  B.  Williams 
product  lines;  bills  $15.6  million  in  tv 
alone  ($15  million  in  network);  tv-radio 
($15.8  million)  represents  90%  of  over- 
all billing.  It  ranks  16th  in  agency  net- 
work tv  billing. 


Broadcasting 


December  22,  1958    •    Page  73 


EDITORIAL 


Fast  and  Luce 

WE  are  being  propelled  to  the  conclusion  that  where  there's 
Life  there's  not  much  hope — for  a  kind  word  for  television. 
That's  not  exactly  true.  The  current  issue  of  Life  does  have,  in 
its  editorial  on  "The  Structure  of  Entertainment,"  some  good  words 
for  tv  but  they  seem  taken  out  of  context.  Overall  the  impression 
that  is  left  is  that  tv  is  not  much  better  than  the  picture  painted  in 
the  "Light  that  Failed"  piece  in  Life's  cousin,  Fortune,  earlier  this 
month. 

Television  is  a  "most  important  part"  of  show  business  and  has 
"many  considerable  achievements  to  its  credit."  These  phrases 
from  the  Life  editorial  are  offset  many  times  over  by  such 
adjectives  as  "sleazy  and  self-imitative"  in  descriptions  of  pro- 
gramming, and,  worse  yet,  the  blatant  assertion  that  "tv  is 
becoming  a  subsidiary,  instead  of  a  vehicle,  of  advertising." 

The  whole  tone  of  the  Life  editorial,  as  it  relates  to  tv,  is 
what  you  would  expect  if  you  were  an  editor  of  Fortune — mean- 
ing the  Fortune  that  carried  "The  Light  that  Failed."  There  is 
even  the  suggestion  that  pay  tv  is  the  answer — or  that  things 
would  be  better  if  the  networks  would  take  "all  program  control 
away  from  the  advertisers." 

Without  meaning  to,  the  editorial  pays  considerable  tribute  to 
television.  The  subject  is  "entertainment,"  and  a  good  one-third 
of  it  deals  with  television.  Probably  this  short-changes  tv's  im- 
portance, but  it  is  much  more  than  the  paragraphs  given  to  the 
legitimate  theatre  and  Hollywood,  or  any  other  single  entertain- 
ment source.  No  mention  whatsoever  is  made  of  magazines,  al- 
though in  honesty  we  must  say  that  some  of  them,  notably  this 
issue  of  Life  and  that  other  issue  of  Fortune,  contribute  signifi- 
cantly to  "entertainment"  if  you  can  keep  your  sense  of  humor. 

So  now,  according  to  Life,  tv  is  becoming  a  "subsidiary"  instead 
of  a  "vehicle"  of  advertising.  We  venture  that  if  it  weren't  such 
a  provable  "vehicle,"  Life  wouldn't  have  felt  compelled  to  call  it  a 
"subsidiary" — which  it  isn't  any  more  than  Life  is. 

Pittsburgh  Shows  the  Way 

NEARLY  four  decades  have  passed  since  commercial  radio  was 
born  in  Pittsburgh.  After  all  these  years  the  aural  medium 
has  finally  started  to  discover  its  cumulative  strength.  Revelation 
of  the  influence  exerted  by  13  cooperating  radio  stations  took  place 
during  Pittsburgh's  United  Fund  campaign  with  its  goal  of  nearly 
$10  million. 

Details  of  the  way  Pittsburgh's  radio  broadcasters  merged  their 
radio  signals  into  a  cooperative  campaign  for  the  public  welfare 
were  related  in  these  columns  [Lead  Story,  Dec.  15].  Handicaps 
of  the  recent  recession  were  overcome,  with  radio  receiving  much 
of  the  credit  for  driving  the  city's  campaign  $50,000  over  its  am- 
bitious goal. 

The  powerful  competitive  powers  that  have  built  individual  radio 
stations  into  important  community  projects  were  harnessed  into  a 
single  force  whose  might  led  Frank  McGee,  president  of  Aluminum 
Co.  of  America,  to  observe,  "Radio  was  magnificent."  He  and 
other  industrial  leaders  in  the  city  were  especially  eloquent  in  their 
praise  of  the  way  radio  pushed  the  United  Fund  campaign  through 
its  most  difficult  period — the  last  20% . 

The  Pittsburgh  story,  the  Wanamaker  department  store  success 
story  and  others  are  showing  the  irresistible  appeal  of  the  aural 
broadcast  medium  when  its  individual  stations  are  employed  jointly. 
Radio's  future  is  brighter  than  ever,  if  the  lessons  of  the  past  and 
present  are  heeded  and  put  to  work  for  commercial  purposes  as 
well  as  public  welfare. 

Unclear  Clears 

FIRST  (in  1928)  there  were  40  clear  channels.  Then  there  were 
24.  And  now,  if  the  FCC  follows  through  in  the  manner  in 
which  it  has  instructed  its  staff,  there  will  be  none  [At  Deadline 
Dec.  15]. 

Clear  channels  were  created  to  serve  "rural  and  remote"  listeners 
by  providing  high  power  on  channels  unobstructed  at  night  by  other 

Page  74    •    December  22,  1958 


Drawn    for    BROADCASTING    by    Sid  Hix 


"/  didn't  get  what  you  promised  last  time.  This  quiz  is  rigged. 


stations.  Before  the  emergence  of  television,  the  big  issue  in  radio 
was  whether  clear  channels  should  be  continued,  or  whether  they 
should  be  whacked  up  to  permit  more  stations  to  be  licensed. 

The  FCC  last  spring  had  proposed  that  the  existing  24  clear  chan- 
nels be  cut  in  half,  and  that  only  12  I-A  channels  should  remain. 
Then,  as  reported  last  issue,  it  instructed  its  staff  to  draw  up  a  plan 
whereby  all  24  I-A's  would  be  reduced  in  status  to  I-B's  (dupli- 
cated). This  would  mean  24  or  probably  more  additional  50,000  w 
stations.  And  most  of  these  doubtlessly  would  go  to  the  larger 
markets  already  having  abundant  service. 

We  are  not  prepared  to  state  flatly  whether  this  would  be  good  or 
bad,  though  we  think  it  would  be  bad.  We  doubt  whether  the  Com- 
mission knows.  Hearings  were  last  held  on  the  clear  channel  issue 
in  1945-46.  Only  one  member  of  the  present  Commission — Rosel 
H.  Hyde — was  a  member  then,  and  he  was  appointed  in  1946. 

With  some  3,900  radio  stations  on  the  air,  we  doubt  whether 
there  is  a  shortage  of  service  in  any  metropolitan  area.  Moreover 
there's  fm,  just  now  showing  signs  of  real  revival.   And  there's  tv. 

We  do  know  that  there  is  just  too  much  at  stake  for  hasty  action. 
What  has  happened  since  the  hearings  were  last  held  in  1946? 
Would  the  farmers  and  ranchers  be  deprived  of  service  if  the  I-A's 
on  which  they  now  rely  were  duplicated?  How  would  these 
remote  people  be  alerted  in  the  event  of  a  national  emergency  in 
this  touch-and-go  world  of  ours? 

We  think  that  before  anything  is  done  there  should  be  a  new 
evidentiary  hearing.  Bring  in  the  spokesmen  for  farmers  and  the 
dwellers  in  sparsely  settled  areas.  Bring  in  the  engineers  and  the 
lawyers  representing  the  various  viewpoints  if,  indeed,  conflicts  do 
exist. 

The  FCC  and  the  broadcasters  should  know  the  updated  facts 
before  action  is  taken. 

Change  of  Pace 

PERMIT  us  for  the  moment  to  digress  from  the  themes  that 
usually  occupy  this  space. 
It  is  almost  the  eve  of  Christmas,  and  talk  of  business  rivalries 
and  economic  problems  suddenly  seems  out  of  place. 

At  this  season  magic  transformations  can  occur.  It  is  possible, 
after  no  more  than  two  martinis  at  the  Commodore  bar,  to  regard 
the  6:02  to  Westport  as  an  enchanted  vehicle  rushing  toward  the 
Pole.  Who  is  to  call  it  incongruous  that  a  sleigh  appears  on  the 
Sunset  Strip?  In  Washington  a  Congressman  may  roar  denuncia- 
tions or  an  FCC  commissioner  may  issue  threats,  but  they  will  not 
be  heard  above  the  tinkle  of  the  smallest  jingle  bell. 

It  will  be  a  week  before  we  visit  you  again.  We  shall  count  the 
week  well  spent  if  during  it  you  will  recall  that  we  wished  you 
Merry  Christmas. 

Broadcasting 


This  is  the  \  Piedmont  Industrial  Crescent .  .  . 

mi  it's  Dominated  by 


uifmu-tv 


uifmy-tv 

GREENSBORO.    N.  C. 

Represented  by  Harrington,  Righter  and  Parsons,  Inc. 
New  York  •  Chicago  •  San  Francisco  •  Atlanta  •  Boston 


DECEMBER  29,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 


THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


Documented:  Newspaperless  New  York's  reliance  on  radio-tv 
How  advertisers  played  hopscotch  along  agency  row  in  '58 
Urged:  Steps  to  prevent  trafficking  in  station  licenses 
Broadcasting  in  1957  nearly  hit  the  $2  billion  mark — FCC 


Page  27 
Page  29 
Page  54 
Page  60 


BUY  Radio  when  you  buy  media 
BUY  Balaban  when  you  buy  radio 
BUY  WIL  when  you  buy  St.  Louis 
and  you  BUY  the  people  who  BUY 


Dallas 

WRIT 

Milwaukee 


THE  BALABAN  STATIONS 

in  tempo  with  the  times 

JOHN  F.  BOX,  JR.,  Managing  Director 
Sold  Nationally  by  Robert  E.  Eastman 


WHEELING:  37s  TV  MARKET 


^Television  Magazine 


One  Station  Reaching  The  Booming  Upper  Ohio  Valley 


NO.  8  IN  A  SERIES: 

NATURAL  GAS 


An  outstanding  contributor  to  the  prosper- 
ous progress  and  the  far-reaching  future  of 
the  WTRF-TV  area  is  the  Manufacturers 
Light  &  Heat  Company  of  the  Columbia 
Gas  System.  Since  1945  Manufacturers  has 
expended  more  than  $165  million  to  improve 
its  distribution  of  vital  natural  gas  to  the 
industrial  giants  which  make  the  WTRF-TV 
area  the  Ruhr  of  America  .  .  .  gas,  too,  for 
heating,  cooking  and  cooling  to  the  425,196 
TV  homes  which  comprise  the  WTRF-TV 
market,  where  2  million  people  spend  §2lA 
billion  annually.  Manufacturers  $6  million 
annual  payroll  (estimated  for  the  WTRF-TV 
area)  helps  make  this  a  super  market  for 
alert  advertisers. 


Typical  of  Manufacturers  prog- 
ress is  this  new  $4  million  com- 
pressor station  at  the  Majorsville, 
W.Va.,  storage  field,  a  vital 
ink  in  Manufacturers'  natural 
gas  distribution  system.  More 
than  30  billion  cubic  feet  of  gas 
are  in  underground  storage  at 
Majorsville. 


For  availabilities,  call  Bob 
Ferguson,  VP  and  Gen.  Mgr., 
or  Needham  Smifh,  Sales  Manager, 
at  CEdar  2-7777. 
National  Rep.,  George  P. 
Hollingbery  Company. 


316,000  watts 


NBC 


network  color 


WHEELING  7,  WEST  VIRGINIA 

reaching  a  market  f hat's  reaching  new 


wtrf 


[  !  i.  I 


iorf  ance! 


■* 


86%*  of  CBS 
Commercial 
Time 


is  ordered  on 


1 


WTHI-TV 

TERRE  HAUTE 
INDIANA 


Channel 


*  Basis:  1958 
Fall  Schedule 


WTHI-TV 

CBS  •  ABC 

Boiling  Co.,  New  York  •  Chicago  •  Dallas  •  Los  Angeles  •  San  Francisco  •  Boston 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc., 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C.  Second-class  postage  paid  at  Washington,  D.  C. 


all  three* 

in 


NIELSEN 

PULSE 

ARB 


KRLD-TV  IS  FIRST  again.' 

FIRST  IN  AUDIENCE:  ARB's  latest  Dallas-Fort  Worth  report  shows  that  KRLD-TV  domi- 
nates in  audience  share  from  sign-on  Sunday  morning  to  sign-off  Saturday  night.  The 
Nielsen  Station  Index  (November,  1958)  also  shows  more  TV  homes  watch  KRLD-TV 
than  any  other  station  in  the  Dallas-Fort  Worth  area! 

FIRST  IN  POPULARITY:  The  latest  Dallas  Telepulse  lists  15  out  of  the  top  18  once-a-week 
shows  and  seven  of  the  top  ten  multi-weekly  shows  —  all  on  KRLD-TV. 

FIRST  IN  AREA  OF  COVERAGE:  KRLD-TV,  with  its  low-band  channel,  and  telecasting 
with  maximum  power  from  its  tremendous  tower  (1,685  feet  above  average  terrain), 
has  the  largest  circulation  of  any  station  in  the  southern  United  States! 


The  Branham  Company,  Exclusive  Representative. 


S      TIMES      HERALD  STATIONS 


Ckmnd  4,'VoMm 

MAXIMUM  POWER 


JOHN  W.  RUNYON 
Chairman  of  the  Board 


CLYDE  W.  REMBERT 
President 


Page  4    •    December  29,  1 958 


Broadcasting 


closed  circuit. 


DEC.  31  DEADLINE  •  Dr.  George 
Town,  executive  director  of  Television  Al- 
locations Study  Organization,  has  New 
Year's  Eve  chore  which  his  friends  hope 
won't  interfere  with  festivities  in  seeing 
New  Year  in:  He's  promised  faithfully 
that  he  will  get  final  report  in  mails  to 
members  of  TASO  board  of  directors  be- 
fore 1959,  even  if  it  means  Dec.  31  mail- 
ing. Since  directors  must  approve  report 
before  submission  to  FCC,  looks  like  it 
may  be  mid-January  before  uhf-vhf  propa- 
gation and  equipment  analysis  and  recom- 
mendations are  in  hands  of  FCC.  TASO 
has  one  more  project  underway.  This  is 
study  of  use  of  directional  antennas.  This 
won't  be  completed  for  several  months,  it's 
understood.  TASO  was  set  up  late  in  1956, 
following  call  for  "crash  program"  by 
then  FCC  Chairman  George  C.  McCon- 
naughey. 

• 

There's  more  than  ASCAP  consent  de- 
cree's so-called  "most  favored  nations 
clause"  for  radio  stations  to  think  about  in 
deciding  whether  they'll  (1)  sign  up  for 
one-year  license  renewals  on  present  terms 
— which  was  ASCAP's  offer — or  (2)  ask 
court  to  set  "reasonable"  rate.  Latter  is 
course  favored  by  All-Industry  Radio 
Music  License  Committee  since  ASCAP 
said  radio  stations  would  get  lower  rates 
no  other  way  [Lead  Story,  Dec.  8].  Some 
legal  experts,  pointing  out  that  ASCAP 
has  already  renewed  number  of  licenses 
at  present  rates  until  late  1963,  interpret 
consent  decree  to  mean  this  fact  alone  will 
prevent  court  from  fixing  higher  rates,  but 
there's  no  universal  agreement  on  this. 
Others  interpret  other  provisions  of  decree 
as  not  necessarily  preventing  court,  as  dis- 
tinguished from  ASCAP,  from  setting 
higher  rates. 

ANOTHER  AVENUE  •  Actually,  accord- 
ing to  number  of  experts,  there's  a  third 
course  open  to  stations,  aside  from  one- 
year  renewals  or  court  fight.  This  is  to  ask 
for  five-year  renewals  like  those  ASCAP 
was  granting  up  to  few  months  ago.  These 
authorities  feel  that  while  various  consent- 
decree  provisions  might  or  might  not  keep 
court  from  setting  higher  fees,  they  spe- 
cifically would  prevent  ASCAP  itself  from 
refusing  to  issue  five-year  renewals  like 
those  it's  been  granting.  According  to  this 
body  of  opinion,  then,  stations  individually 
must  decide  whether  to  (1)  go  to  court  and 
take  their  chances  on  higher  fees;  (2)  ac- 
cept one-year  renewal  and  take  chances 
they'll  be  no  worse  off  than  if  they  went 
to  court,  (3)  ask  for  five-year  renewal  and 
hope  they  guessed  right  and  won't  have  to 
live  five  years  with  rates  worse  than  if  they 
went  to  court.  All-Industry  Committee,  of 
course,  seems  confident  that  court  will 
lower  rates  though  it  agrees  such  lowered 


rates  would  not  be  applicable  to  stations 
that  renewed  and  didn't  go  to  court. 

• 

At  urging  of  affiliates,  ABC-TV  will 
change  policy  on  breaks  in  daytime  shows 
beginning  Jan.  5.  Network  will  allow  for 
one  63-second  break  at  end  of  half-hour 
shows  rather  than  two  30-second  breaks, 
one  at  middle,  one  at  end.  Affiliates  say 
it's  easier  to  sell  one  long  time  period  than 
two  short  ones.  New  break  will  allow  for 
60-second  spot,  3 -second  local  ID. 

• 

SPECTRUM   EVALUATION   •   Lid  is 

tightly  clamped  on  activities  of  President's 
Special  Advisory  Committee  on  Telecom- 
munications which  is  making  quickie  ex- 
ploration of  frequency  allocation  and  man- 
agement problem  [Closed  Circuit,  Dec. 
15]  with  report  due  by  first  of  year.  With 
only  meager  information  on  which  to  go, 
it's  generally  thought  that  committee  is 
functioning  as  pilot  group  and  won't  at- 
tempt to  make  depth  recommendations. 
Rather  it's  felt  it  might  recognize  need  for 
overall  spectrum  analysis,  either  by  special 
government  commission  or  possibly,  as 
proposed  on  Hill,  by  joint  congressional 
committee  on  spectrum  utilization  and  al- 
locations. Report  first  will  go  to  OCDM 
Administrator  Leo  A.  Hoegh  and  thence 
presumably  to  President  Eisenhower. 

• 

Christmas  wasn't  what  it  used  to  be  for 
FCC  members  and  their  families.  Prior  to 
House  Oversight  Committee  hearings,  com- 
missioners found  themselves  surfeited  with 
all  sorts  of  offerings — mostly  delectable 
edibles  like  country  and  Smithfield  hams, 
smoked  and  fresh  turkeys,  quail,  fruit  bas- 
kets, cheese,  nuts  and  other  delicacies.  This 
year,  according  to  commissioners'  wives, 
pickings  have  been  slim  indeed,  being 
mostly  calendars,  letter  openers,  candles 
and  other  standard  non-edible  trinkets. 


MORE  TIME  NEEDED  •  FCC  will  wind 
up  1958  exactly  where  it  started  year — 
consideration  of  tv  allocations.  This  Wed- 
nesday (Dec.  31)  Commission  is  due  for 
final  staff  briefing  on  allocations  in  hope 
that  it  can  come  close  to  agreeing  on  report 
to  Senate  when  it  convenes  Jan.  7.  But 
prospects  were  dim  for  any  conclusive 
action. 


In  its  consideration  of  various  alterna- 
tives [Closed  Circuit,  Dec.  22]  cursory 
consideration  has  been  given  to  possible 
easing  of  vhf  situation  by  moves  out  of 
New  York  and  Los  Angeles  (each  having 
seven  v's)  possibly  two  or  three  assign- 
ments. But  there  are  many  complications 
and,  unless  stations  themselves  applied  for 


moves,  it's  feeling  nothing  can  be  done 
short  of  general  reallocation. 


1960  •  From  logistics  standpoint,  net- 
works would  prefer  to  see  national  politi- 
cal conventions  held  in  New  York  in  1960 
but  would  settle  for  Chicago  and,  perhaps, 
not  too  reluctantly  accept  San  Francisco. 
Rub  is  that  there's  no  assurance  that  con- 
ventions will  go  to  same  city  or  that 
either  of  three  cities  will  be  selected.  Still 
definitely  in  running  are  Philadelphia  and 
Miami,  with  former  apparently  having 
much  to  commend  it  in  eyes  of  both  GOP 
and  Democratic  committeemen. 


Because  Chicago  has  had  all  except  two 
Democratic  conventions  since  1932,  other 
city  bidders  make  no  bones  about  their 
feeling  that  Windy  City  should  not  have 
"monopoly"  on  quadrennial  for  gatherings. 
Networks  also  have  let  it  be  known  that  if 
same  city  is  selected  by  both  parties,  they 
would  want  minimum  of  week  separation 
between  conventions.  If  different  cities  are 
selected,  their  requirements  will  be  mini- 
mum of  two  weeks. 

• 

ALL  FOR  ALVAREZ  •  Helen  Alvarez, 
who  last  spring  sold  her  interest  in  KFMB- 
AM-TV  San  Diego  and  KERO-TV  Bak- 
ersfield,  both  California,  to  co-owner  Jack 
Wrather  Jr.  [At  Deadline,  May  12],  is 
looking  over  tv  properties  with  reported 
goal  of  acquiring  legal  limit  of  five  vhf 
stations.  Possible  first  of  new  Alvarez  list: 
KLAS-TV  Las  Vegas,  if  preliminary  con- 
versations with  owner,  H.  M.  Greenspun, 
also  publisher  of  the  Las  Vegas  Sun,  ma- 
terialize. 

• 

There  are  internal  stresses  within  FCC 
on  how  to  handle  community  antenna 
problem.  One  school  feels  that  FCC  should 
not  authorize  microwave  relays  for  CATV 
unless  applicant  has  consent  of  originating 
stations  to  pick  up  programs  but  Common 
Carrier  Bureau,  which  handles  CATV  per- 
mits, insists  this  isn't  necessary.  On  other 
hand,  FCC  requires  consent  of  originating 
stations  for  translators,  boosters  and  other 
means  of  providing  extended  service. 

• 

DIM  PROSPECT  •  Incidentally,  FCC  ex- 
perts put  little  credence  in  suggestion  that 
CATV  operators  could  finance  cost  of  buy- 
ing tv  broadcast  rights  by  selling  time  to 
local  advertisers  [Closed  Circuit,  Dec. 
22].  Once  they  accept  advertising  for  pay, 
it's  pointed  out,  they  would  no  longer  be 
simply  supplying  antenna  service  but  ac- 
tually would  become  program  contractors 
which  would  subject  them  to  licensing  con- 
trols as  broadcast  services. 


Broadcasting 


December  29,  1958    •    Page  5 


WITH  WJW-TV'S  BIG  MOVIES 


WJW-TV  has  skyrocketed  to  the  top  with  the  BIG 
STARS  in  all  THE  BIG  MOVIES  from  Warner 
Bros,  20th  Century,  and  United  Artists.  Take  the 
late  shows  for  instance  at  11 :20  PM -12:45  AM 
.  .  .  an  average  9  A.R.B.  rating  Sunday  through 
Saturday.  Add  to  this  the  great  new  Paramount 
Features  and  you  have  a  galaxy  of  stars  selling 
for  you.      Represented  by  The  Katz  Agency,  Inc. 


"1 


WJW-TV  Cleveland 


WJI 


K-TV  Detroit 


Famous  on  the  local  scene 


CHANNEL  8 
CBS  »  CLEVELAND,  OHIO 


•   WSPD-TV  Toledo    •   WAGA-TV  Atlanta   •   WITI -TV  Milwauk 


THE  WEEK  IN  BRIEF 


Are  Newspapers  Oversold? — Blair-Trendex  survey  finds 
36%  of  New  Yorkers  polled  say  they're  not  inconvenienced 
by  closing  of  newspapers  in  current  strike.  On  business  front, 
radio-tv  stations  hang  out  SRO  signs,  some  claim  to  have 
signed  "strike  advertisers"  into  next  month,  Page  27. 

$185  Million  Worth  of  Account  Switches — Automobile  ac- 
count bumping  and  wholesale  changes  among  toiletries  prod- 
ucts helped  make  1958  a  peak  year  in  agency  switches. 
Settled  among  others  were  Buick,  Chrysler,  some  Ford  busi- 
ness, some  pending  Colgate-Palmolive  business,  the  Kolynos 
affair,  Maxwell  House,  Frigidaire,  Swift  &  Co.,  Mennen, 
Pabst  and  some  Chesebrough-Pond's.  Page  29. 

To  Fight  Co-op  Ad  Tax — Trade  association  and  taxpayer 
groups  plan  to  form  ad  hoc  committee  Jan.  6  to  fight 
10%  manufacturers  excise  tax  levied  on  $2  billion  annual 
co-op  advertising  expenditures.  Federal  Excise  Tax  Council 
sponsors  meeting.  Page  35. 

Less  Barter  for  Bon  Ami — -New  1959  ad  budget  for  Bon 
Ami  Co.  delegates  barter  tv  to  less  conspicuous  role  as 
cleanser  firm  gets  set  to  introduce  three  new  products  on 
radio.  Page  36. 

Keyes,  Madden  &  Jones  Shifts — Chicago  agency  shuffles 
people  and  accounts  as  Executive  Vice  President  Howard  A. 
Jones  moves  up  to  succeed  President  Edward  D.  Madden, 
resigned.  Page  36. 

Summer  Out-of-Home  Listening  at  Peak — So  reports  Pulse 
which  finds  this  segment  of  audience  at  its  highest  level  in 
1958.  Survey  covers  July  and  August.  Page  36. 

Soap:  Buys  and  Buyers — B.  T.  Babbitt  Co.  purchases 
Charles  Antell  Inc.  several  days  after  rival  Colgate-Palm- 
olive Co.  buys  Wildroot  Co.  Page  40. 

National  Theatres-NTA  Deal — Court  approval  indicated  for 
National  Theatres'  application  to  distribute  film  theatrically, 
removing  roadblock  to  NT's  stock  purchase  of  NTA.  Page  42. 

Tv  Network  Gross  Up — Billings  in  October  were  $52.2  mil- 
lion for  gain  of  6.6%;  in  the  January-October  period  the  total 
went  over  $460.6  million  for  a  10.1%  advance.  Page  46. 

Moscow  Trouble  Again — NBC's  correspondent  Irving  Levine 
spanked  for  censorship  violations,  denied  microphone  "until 
further  notice."  Move  further  curtails  limited  reporting  from 
Moscow,  leaves  only  ABC  able  to  broadcast  on  the  air. 
Page  46. 

Screen  Actors  Balloted — SAG  members  are  asked  for 
opinion  on  whether  the  union  should  retain  research  company 
to  conduct  study  of  feasibility  of  SAG-AFTRA  merger.  Video- 
tape jurisdictional  controversy  between  the  two  unions  is  re- 
viewed in  SAG  board  report.  Page  48. 

Business  Was  Better — Tv  advertising  expenditures  totaled 
$1.42  billion  in  1958,  up  10%  and  an  alltime  record,  NAB 
yearend  summary  shows.  Radio  rose  3%  to  $641  million. 
Arrival  of  videotape  as  a  basic  broadcast  facility  described  by 
NAB  President  Harold  E.  Fellows  as  one  of  year's  most  ex- 
citing developments.  Page  51. 


Tv  Horse-Trading  Criticized— Report  to  House  Committee 
proposes  curtailment  of  station  sales.  Ban  on  ex  parte  con- 
tacts urged  in  recommendations  by  Robert  S.  McMahon, 
research  specialist.  Page  54. 

Facing  the  Oversighters — Legislative  Oversight  Subcom- 
mittee meets  in  Washington  today  with  congressional  man- 
date to  submit  report  by  Jan.  3,  when  subcommittee  expires. 
Report  is  far  from  completed  with  individual  members  hav- 
ing many  divergent  ideas  on  what  recommendations  should 
be  included.  Page  54. 

Boston  Ch.  5  Review  Set — Boston  ch.  5  rehearing  begins 
Jan.  5.  Boston  Globe  intervention  bid  goes  before  full  Com- 
mission. Page  56. 

Space  Relay  Tests — They're  proving  "excellent"  to  "near 
perfect."  Atlas  satellite  communications  techniques  seen  im- 
proving utilization  of  higher  bands  for  long  range  communi- 
cations, including  tv.  But,  warning  sounded  that  time  is  now 
for  allocations  for  space  communications.  Page  58. 

Radio-Tv  in  1957:  FCC  Reports — Radio-tv  broadcasting 
pushing  $2  billion  in  total  revenues,  commissions  and  talent- 
production  charges  to  outside  organizations,  FCC  reports  in 
1957  annual  financial  report.  Radio  revenues  in  1957  hit 
$517.9  million,  income  up  11%  to  $54.6  million.  Tv  rev- 
enues were  $943.2  million,  but  income  dropped  15.6%,  to 
,$160  million.  Page  60. 

Right  and  Wrong — Supreme  Court  told  appeals  court  is 
right,  wrong — as  Justice  Dept.  and  FCC  submit  views,  re- 
spectively, on  correctness  of  appeals  court  ruling  that  Philco 
Corp.  has  right  to  protest  against  renewal  of  licenses  of  NBC's 
WRCV-AM-FM-TV  Philadelphia.  Page  68. 

FCC  Turns  Down  Five  Tv  Pleas — Commission  denies  requests 
for  reconsideration  of  five  orders  involving  television  assign- 
ments. Page  68. 


People  &  Profits:  One  Point  of  View — 

L.  R.  Mcintosh,  executive  vice  president, 
Grant  Adv.,  Detroit,  says  in  Monday  Memo 
this  week  that  the  answer  to  today's  high 
cost  of  doing  business  for  the  advertising 
agency  (like  anyone  else)  is  to  get  the  most 
output  from  the  best  people.  It  means  care- 
ful hiring,  training  and,  "inevitably,  culling," 
to  achieve  top  efficiency  for  best  client 
service  and  agency  net  profit,  he  concludes. 
Page  89. 


MR.  MclNTOSH 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES  ...  29 

AT  DEADLINE    9 

AWARDS    74 

CHANGING  HANDS    73 

CLOSED  CIRCUIT   5 

COLORCASTING    36 

EDITORIALS    90 

FILM    42 

FOR  THE  RECORD    79 

GOVERNMENT    54 

IN  REVIEW    14 

LEAD  STORY    27 

MANUFACTURING    70 

MONDAY  MEMO    89 

NETWORKS    46 


OPEN  MIKE    18 

OUR  RESPECTS    22 

PEOPLE    77 

PERSONNEL  RELATIONS    48 

PROGRAMS  &  PROMOTIONS..  75 

RATINGS    35 

STATIONS    71 

TRADE  ASSNS   51 

UPCOMING    51 


Broadcasting 


December  29,  1958    •    Page  7 


They  buy  as  a  family.. . 


because  they  were  sold  as  a  family . . . 


H§  i 

Ha- 

l 

by  their  local  Meredith  station! 


KANSAS  CITY 

SYRACUSE 

PHOENIX 

OMAHA 

TULSA 


KCMO 

WHEN 

KPHO 

WOW 

KRMG 


KCMO-TV 
WHEN-TV 
KPHO-TV 
WOW-TV 


The  Katz  Agency 
The  Katz  Agency 
The  Katz  Agency 
John  Blair  &  Co.  and  Blair-TV 
John  Blair  &  Co. 


Meredith  Stations  Are  Affiliated  With  Better  Homes  and  Gardens  and  Successful  Farming  Magazines 


Page  8    •    December  29,  1958 


Broadcasting 


at  deadline 


Eidophore  Color  Projector 
Unveiled  at  Science  Meeting 

New  large  screen  projection  tv  system — 
said  to  have  contrast  ratio  as  high  as  100:1 
— ready  for  first  showing  anywhere  over 
weekend  to  national  and  international  scien- 
tists attending  Washington  convention  of 
American  Assn.  for  the  Advancement  of 
Science.  Gear  was  previewed  Friday. 

First  demonstration  of  Eidophore,  Swiss 
development,  presented  by  CIBA  Pharma- 
ceutical Products  Inc.  on  Saturday.  System 
used  four  times  at  convention,  all  for  live, 
color  productions. 

Eidophore,  invented  in  1939  by  Dr.  Fritz 
Fischer,  professor  of  applied  physics  and 
director,  Dept.  of  Industrial  Research,  Swiss 
Federal  Institute  of  Technology,  Zurich, 
produces  32x24  ft.  monochrome,  and 
16xl2-ft.  color  picture  on  metallized  screen. 

Projector  is  65x25x48-in.,  weighs  800  lbs. 
Light  source  is  2,000-w  xenon  lamp.  Color 
added  using  field  sequential  (color  wheels) 
system. 

CIBA  has  complete  package  in  35-ft. 
trailer.  This  comprises  four  tv  cameras,  two 
projectors,  public  address  system,  two  large 
screens,  control  equipment.  Cost  of  mobile 
unit  is  $366,000. 

Basic  principle  of  Eidophore:  Electrical 
impulses  from  camera  control  electron  beam 
which  bombards  surface  of  film  of  oil  on 
concave  mirror.  Light  passing  through  re- 
sulting "wrinkles"  in  oil  film  is  projected 
through  special  grating  onto  screen.  Eido- 
phore system  uses  electro-optical  control  of 
light  beam  from  outside  to  produce  picture 
(as  compared  to  Schmidt  system  which  uses 
high  intensity  tv  tube). 

Production  models  of  projector  expected 
to  cost  $13,000  each  for  black-and-white, 
$16,000  for  color.  CIBA  announced  it  was 
working  with  20th  Century-Fox  Film  Corp. 
on  broad  commercial  use  of  system. 

Major  Executive  Changes  Made 
In  Leo  Burnett  Agency  Shuffle 

Leo  Burnett  Co.,  Chicago-based  agency 
which  passed  $100  million  billing  mark  this 
month,  today  (Dec.  29),  announces  major 
executive  shuffle.  Mr.  Burnett  remains  as 
chairman  of  board  and  chief  executive  of- 
ficer; Richard  N.  Heath,  president,  becomes 
chairman  of  executive  committee,  and  W.  T. 
Young  Jr.,  executive  vice  president,  moves 
up  to  president. 

Extensive  staff  moves  also  see  following 
take  more  prominent  titles:  DeWitt  O'Kieffe, 
director  and  one  of  founders,  named  senior 
vice  president;  Draper  Daniels,  vice  presi- 
dent in  charge  of  creative  departments, 
named  executive  vice  president;  Joseph  M. 
Greeley,  vice  president  in  charge  of  mar- 
keting,  named   executive   vice  president; 


Philip  H.  Schaff  Jr.,  vice  president  for  fi- 
nance, named  executive  vice  president;  Ed- 
ward M.  Thiele,  vice  president  and  director, 
named  senior  account  supervisor. 

Mr.  Schaff  also  was  elected  to  board  of 
directors,  as  was  Eldon  M.  Sinclair,  vice 
president  and  manager  of  Canadian  sub- 
sidiary. 

Move  called  part  of  normal  evolution  to 
handle  expanding  business,  and  one  which 
recognizes  talent  of  agency's  younger  ex- 
ecutives. 


TV  AUDIENCE  UP 

Tv  network  audience  continues  to 
gain;  up  7%  in  average  evening  pro- 
gram audience  and  5%  in  average 
daytime  audience  for  January-Novem- 
ber. Said  Television  Bureau  of  Adver- 
tising in  releasing  report  Friday  (Dec. 
26)  on  1 1  months  of  1958:  "[this]  veri- 
fies the  constant  upward  swing  with 
the  first  11  months  of  1958  .  .  .  setting 
new  record  highs."  TvB  reported  aver- 
age weekday  daytime  programs 
reached  140,000  more  homes  per 
broadcast  than  in  1957  (total  of  more 
than  3.1  million  homes),  while  night- 
time program  audience  had  average 
increase  of  556,000  homes  (total  of 
more  than  8.8  million  homes). 


Jack  Wrather,  J.  Arthur  Rank 
Join  in  Tv  Crime  Production 

Jack  Wrather  organization  of  Beverly 
Hills,  Calif.,  and  J.  Arthur  Rank  of  London 
will  join  forces  to  produce  new  tv  series, 
Interpol  Calling,  based  on  files  of  Interna- 
tional Criminal  Police  Organization.  Pro- 
duction is  to  start  mid-February  at  Rank 
Pinewood  Studios,  London,  with  Antony 
Perry  as  producer.  Budget  of  $1.4  million 
has  been  allotted  for  39  programs  with 
world-wide  distribution  to  be  handled  by 
Independent  Tv  Corp.,  owned  jointly  by 
Wrather  &  Assoc.  Television  Ltd.,  London. 

Arrangement  is  second  British  production 


•   BUSINESS  BRIEFLY 

FARMING  CAMPAIGN  •  Massey-Fergu- 
son  (farm  equipment)  Racine,  Wis.,  has 
signed  for  sponsorship  of  Jubilee,  U.S.A. 
(Sat.  8-9  p.m.)  on  "better  than  100"  ABC- 
TV  stations  effective  Jan.  10  through  end 
of  1959.  Markets  are  scattered  throughout 
country  with  exception  of  New  York.  Need- 
ham,  Louis  &  Brorby,  Chicago,  is  agency. 

BOWLFUL  •  CBS-TV  completed  sale  of 
sponsorships  for  its  holidays  football  bowl 
schedule.  Gator  Bowl  game  between  Florida 
and  Mississippi  past  weekend  (Dec.  27) 
bought  by  Carter  Products  (Sullivan,  Stauf- 
fer,  Colwell  &  Bayles),  participating  with 
Renault  Inc.  (Needham,  Louis  &  Brorby) 
and  R.J.  Reynolds  Tobacco  Co.  (William 
Esty  Co.).  Orange  Bowl  game  between  Syr- 
acuse and  Oklahoma  on  Thursday  (New 
Year's  Day)  will  be  sponsored  by  Reynolds, 
Carter  and  Capital  Airlines  (last  through 
Kenyon  &  Eckhardt).  CBS-TV  already  had 
sold  New  Year's  Cotton  Bowl  game  be- 
tween Texas  Christian  and  Air  Force  Acad- 
emy to  Texas  Co. 


association  for  Wrather.  First  was  with 
Sapphire  Films  Ltd.  for  production  of  Four 
Just  Men,  also  scheduled  for  early  1959 
start.  Joint  Wrather-Rank  announcement 
hailed  association  as  marking  entrance  of 
Rank  into  tv  film  field,  but  last  month  agree- 
ment between  Sol  Lesser  Productions  of 
Hollywood  and  Sydney  Box  Tv,  Rank  sub- 
sidiary, was  announced  for  production  of 
minimum  of  four  tv  series  at  Pinewood  with 
overall  budget  of  more  than  $5  million 
[Film,  Nov.  10]. 

In  making  U.  S.  announcement,  Mr. 
Wrather  stated:  "This  entry  of  the  powerful 
J.  Arthur  Rank  organization  into  tv  pro- 
duction, with  their  vast  experience  and  dis- 
tinguished reputation  in  the  world  enter- 
tainment field,  will  strengthen  ITC  and  the 
entire  U.  S.-British  tv  industry  in  the  in- 
creasingly competitive  international  mar- 
ket." 


ABRITRON'S  DAILY  CHOICES 

Listed  below  are  the  highest-rating  television  network  shows  for  each  day  of 
the  week  Dec.  19-25  as  rated  by  the  multi-city  Arbitron  instant  ratings  of  Amer- 
ican Research  Bureau.  A  similar  listing  of  daily  leaders  will  appear  in  this  space 
each  week.  The  material,  supplied  to  Broadcasting  Friday,  covers  the  week  through 
the  preceding  night. 


DATE                                         PROGRAM  AND  TIME  NETWORK  RATING 

Fri.,  Dec.  19  Person  to  Person  (10:30  p.m.)  CBS-TV  23.6 

Sat,  Dec.  20  Perry  Como  (8  p.m.)  NBC-TV  29.8 

Sun.,  Dec.  21  Loretta  Young  (10  p.m.)  NBC-TV  32.3 

Mon.,  Dec.  22  Lucille  Ball-Desi  Arnaz  (10  p.m.)  CBS-TV  26.2 

Tues.,  Dec.  23  Garry  Moore  (10  p.m.)  CBS-TV  24.6 

Wed.,  Dec.  24  This  Is  Your  Life  (10  p.m.)  NBC-TV  19.0 

Thurs.,  Dec.  25  Playhouse  90  (9:30  p.m.)  CBS-TV  19.0 


Broadcasting 


December  29,  1958    •    Page  9 


PEOPLE 


at  deadline 


Gleason  Released  From  Contract 
By  Lever  Bros.,  Pharmaceuticals 

Jackie  Gleason  will  bow  out  of  weekly 
half-hour  on  CBS-TV  (8:30-9  p.m.  Friday), 
after  Jan.  2  show.  Lever  Bros,  and  Pharma- 
ceuticals Inc.,  co-sponsors,  have  agreed  to 
release  him  from  contract. 

Louis  G.  Cowan,  president  of  CBS-TV, 
said  star  would  appear  in  four  one-shot 
specials  next  season:  Two  dramatic  shows, 
one  musical  and  show  tentatively  titled 
Mardi  Gras.  Mr.  Gleason  is  under  $100,- 
000  per  year  contract  to  network,  whether 
lie  works  or  not,  until  1972. 

Mr.  Gleason  is  said  to  want  to  concentrate 
on  special  programs,  duck  "rigors  of  a 
weekly  comedy  series."  He  had  top-rated 
Saturday  night  hour  program  before  1955 
season,  when  he  switched  to  half-hour 
Honeymooners  under  $7.5  million  contract 
with  Buick.  That  show  was  dropped  from 
CBS-TV  in  1956  after  faltering  against 
Perry  Como,  has  since  been  in  syndication. 
Latest  series  began  Oct.  3  this  year. 

Both  Lever  and  Pharmaceuticals  have  in- 
dicated they'll  stay  on  in  Friday  night  time. 
Top  prospect  at  moment  is  full-hour  west- 
ern, Rawhide,  in  8-9  p.m.  period.  If  it  gets 
green  light,  Trackdown,  now  in  8-8:30 
slot  sponsored  by  American  Tobacco  and 
Socony,  would  have  to  be  moved. 

Tax  Hearing  Scheduled 

Public  hearing  scheduled  for  Jan.  8  by  In- 
ternal Revenue  Service  on  proposed  re- 
visions of  excise  tax  on  radio  and  tv  re- 
ceivers, phonographs,  phonograph  records 
and  music  instruments  and  exemption  from 
tax  of  articles  sold  for  use  in  further  manu- 
facture. Hearing  will  be  held  in  Room  3313 
Internal  Revenue  Bldg.,  Washington.  Per- 
sons planning  to  attend  should  notify  Com- 
missioner of  Internal  Revenue  by  Jan.  5. 
Proposed  regulations  were  published  in 
Federal  Register,  Oct.  10. 

KRCA  (TV)  Increases  Spot  Rates 

Late  changes  calling  for  increases  of 
$25-$200  in  cost  of  announcements  on  par- 
ticipating programs  at  KRCA  (TV)  Los  An- 
geles go  into  effect  Thursday  (Jan.  1)  with 
usual  six-month  projection  to  current  ad- 
vertisers. Examples:  Spots  on  NBC  News 
(Mon.-Fri.,  6:15-6:30  p.m.)  rise  from  $400 
to  $425;  on  afternoon  movies  change  is 
from  $250  to  $300;  Charley  Chan  (10:30-1 1 
p.m.  Mon.)  and  Zobel  (same  time,  Tues.) 
formerly  $800  gross,  with  discounts  up  to 
50%,  now  are  $600  net  with  no  discounts. 
At  same  time,  KRCA  institutes  strip  rate 
in  Monday-Friday  7-9  a.m.  period:  $175 
net  per  week  for  20-second  spots,  $87.50 
net  for  $10  second  spots.  Purchase  of  basic 

Page  10    •    December  29,  1958 


Class  AA  station  breaks  of  20  seconds  at 
$800  net  or  10  seconds  at  $400  net  entitles 
advertiser  to  maximum  discounts  on  all 
additional  spots.  One-minute  station  breaks 
are  now  priced  at  Wi  times  applicable  20- 
second  rates. 

Justice  Dept.  Enters  Hearing 

Dept.  of  Justice  has  notified  FCC  it  in- 
tends to  participate  in  Boston  ch.  5  rehear- 
ing on  off-record  allegations  (see  page  56). 
In  official  petition  to  FCC,  Attorney  Gen- 
eral Rogers  said  antitrust  division  would 
participate,  as  it  did  in  Miami  ch.  10  re- 
hearing. When  Boston  case  was  remanded 
to  FCC  to  look  into  ex  parte  charges,  court 
of  appeals  told  Commission  to  notify  At- 
torney General  so  he  could  intervene  if  he 
desired.  Robert  A.  Bicks,  first  assistant  to 
Judge  Victor  R.  Hansen,  assistant  attorney 
general  in  charge  of  antitrust  division,  rep- 
resented Justice  Dept.  in  Miami  case  and 
presumably  will  play  same  role  in  Boston. 

Sponsors  Consider  Satellites 

Space  satellites  broadcasting  commercials 
internationally  under  consideration  at  high- 
est levels  of  Ford  Motor  Co.  and  Coca-Cola 
Co.,  according  to  statement  attributed  to 
Washington  communications  lawyer  An- 
drew G.  Haley,  president  of  International 
Astronautical  Federation.  No  law  against 
it,  Mr.  Haley  said  Friday,  but  what  he 
meant,  he  explained,  was  that  he  had  heard 
officials  of  both  companies  discuss  potential 
use  of  space  relays  for  such  purposes.  Gist 
of  statement,  he  emphasized,  was  urgent 
need  for  international  action  quickly  in  al- 
location of  frequencies  for  space  communi- 
cations. 

O'Neill  Named  WERE  Chairman 

Hugh  M.  O'Neill  has  been  elected  chair- 
man of  board  of  Cleveland  Broadcasting 
Inc.  (WERE  Cleveland),  station  announced 
over  holidays.  Mr.  O'Neill,  member  of 
WERE  board  since  station's  beginning  in 
1949,  replaces  late  Herbert  Gleitz. 


SLIGHT  RETAIL  DIP 

Department  store  sales  in  news- 
paperless  New  York  estimated  from 
down  1%  to  up  3%  from  last  year's 
pre-Christmas  season  (Thanksgiving 
to  Christmas  Eve),  according  to  Dun 
&  Bradstreet.  New  York's  sales  cor- 
respond to  rest  of  Mid-Atlantic  region, 
compare  with  0  to  plus  4%  sales  range 
posted  by  country  as  whole.  Dun  & 
Bradstreet  noted  loss  in  downtown 
New  York  business  made  up  in  sub- 
urban areas.  New  York  newspapers 
have  been  on  strike  since  Dec.  10. 


EUGENE  WOOTEN,  president  of  Ken- 
nedy, Walker  &  Wooten,  Los  Angeles,  re- 
tired because  of  ill  health.  Earl  Kennedy 
succeeds  him  as  president  of  agency,  which 
on  Jan.  15  will  change  name  to  Kennedy- 
Walker.  RICHARD  BARRETT,  formerly 
of  Stromberger,  LaVene  &  McKenzie,  Los 
Angeles,  has  joined  Kennedy-Walker  as 
copy  chief. 

DAVID  CASSIDY,  Los  Angeles  office  of 
Adam  Young  Inc.,  has  joined  Boiling  Co. 
as  head  of  its  office  in  Beverly  Hills,  Calif. 
GEORGE  W.  ROLLING  in,  former  head 
of  Southern  California  office,  is  returning  to 
Boiling  headquarters  in  New  York.  ROGER 
SHELDON,  member  of  sales  staff  of 
KFMB  San  Diego,  Calif.,  succeeds  Mr. 
Cassidy  in  Adam  Young's  L.A.  office. 

JAMES  L.  COX,  account  executive  in  Glas- 
ser-Gailey  for  past  year,  elected  vice  presi- 
dent of  Los  Angeles  agency.  He  formerly 
was  manager  of  KDAY  Santa  Monica, 
Calif.,  following  13  years  with  station  rela- 
tions division  of  BMI  in  New  York  and 
Hollywood. 

JOEL  L.  MARTIN,  formerly  with  Emil 
Mogul  Co.,  appointed  vice  president  for  re- 
search, media  analysis  and  marketing,  Gor- 
don Best  Co.  TOM  WHITEHEAD  from 
George  H.  Hartman  Co.  to  Best  as  copy 
chief  and  LARRY  RUBIN,  formerly  with 
Lilienfeld  &  Co.,  named  Best  account  ex- 
ecutive. 

HENRY  UNTERMEYER,  formerly  man- 
ager of  KCBS,  CBS-owned  radio  station  in 
San  Francisco,  has  become  San  Francisco 
manager  of  Bandelier  Films,  Albuquerque- 
based  producer  of  tv  commercials.  San 
Francisco  offices  at  750  Sutter  St.  will  be 
opened  Jan.  7. 

ROBER  SCHULMAN,  Pacific  Northwest 
bureau  chief  for  Time-Life-Fortune,  joins 
KING-AM-FM-TV  Seattle  Feb.  1  as  direc- 
tor of  special  features. 

Edward  Bruce  Noakes 

Edward  Bruce  Noakes,  55,  vice  president 
and  management  service  director,  McCann- 
Erickson,  died  night  of  Dec.  23,  after  brief 
illness,  at  Queens  General  Hospital,  N.  Y. 
Mr.  Noakes  joined  M-E  in  1954  from  Cecil 
&  Presbrey,  N.  Y.,  where  he  was  chairman 
of  executive  committee.  He  had  been  as- 
sociated with  C&P  beginning  in  1929.  At 
McCann,  he  directed  agency's  activities  in 
behalf  of  several  national  advertisers  in- 
cluding, The  Nestle  Co.,  Schenley  Distillers, 
National  Cash  Register,  Corn  Products,  Mc- 
Gregor-Doniger,  Esso-Flit,  Dorothy  Gray 
and  Allied  Chemical.  His  widow,  former 
Anselman  Borst,  survives,  as  do  two  sons 
and  two  daughters. 

Oregon  Station  Sold 

KRMW  The  Dalles,  Ore.,  was  sold  Fri- 
day (Dec.  26)  by  Oliver  Earl  to  Marvin 
Ling  for  $35,000.  Mr.  Ling  owns  KAYT 
Rupert  and  KWEI  Weiser,  both  Idaho. 
KRMW  is  1  kw  daytime  on  1300  kc.  Broker 
was  Allen  Kander  &  Co. 

Broadcasting 


I    I        i\  fx. 

JL  IJHii^lV 

YE 


It  pleases  Shreveport's  first  television  station 
to  announce  the  appointment  of 

Messrs.  HARRINGTON,  RIGHTER  and 

PARSONS,  Incorporated, 
as  ye  official  national  representatives 
effective  the  first  day  of  January 

in  the  year  of  our  Lord, 
Nineteen  Hundred  and  Fifty-nine. 
All  within  the  sound  of  my  voice  take  note  .  . 
....  Hear  Ye  ....  Hear  Ye  .... 


shreveport,  la. 


Broadcasting 


Now  represented  by  HARRINGTON,  RIGHTER  and  PARSONS,  INC. 

December  29,  195S    •    Page  11 


dollars! 


Food  and  drug  sales  in  Storer  markets 

totaled  eight  billion  dollars* — 

a  substantial  share  of  which  was  sold  through 

the  impact  of  radio  and  television 

stations  owned  and  operated  by  the 

Storer  Broadcasting  Company. 

"SOLD  ON  A  STORER  STATION" 
is  more  than  a  slogan  ...  it  is  a  reality. 

7  billion  food,  1  billion  drugs 
as  reported  by  1957  Sales  Management 
"Survey  of  Buying  Power." 


I  #  I  Storer  Broadcasting  Company 

r%P**  WSPD -TV  WJW-TV  WJBK-TV         WA6A-TV  WITI-TV 

Toledo,  Ohio  Cleveland,  Ohio  Detroit,  Mich.  Atlanta,  Ga.  Milwaukee,  Wis. 

WSPD  WJW  WJBK  WIBG  WWVA  WAGA  WGBS 

Toledo,  Ohio    Cleveland,  Ohio    Detroit,  Mich.    Philadelphia,  Pa.    Wheeling,  W.Va.    Atlanta,  Ga.     Miami,  Fla. 


National  Sales  Offices:  625  Madison  Ave.,  New  York  22,  PLaza  1-3940 

230  N.  Michigan  Ave.,  Chicago  1,  FRanklin  2-6498 


IN  REVIEW 


VARIETY 


because  it  stands  to  reason 

that  all  listeners  do  not  prefer  the 

same  thing. 

Therefore,  in  order  to  best 
serve  "most  of  the  people  most 
of  the  time,"  KOA-Radio 
adds  variety  to  every  phase  of 
broadcasting. 

There's  great  variety  in 
entertainment  as  KOA  combines  the 
best  of  network  shows  with 
popular  local  programs.  Variety 
in  style  and  presentation 
distinguishes  KOA's  news 
coverage  and  public  service 
programming.  The  appeal 
of  talented  variety  in  personalities 
is  evidenced  by  KOA's  loyal, 
responsive  audiences. 

Variety  in  programming  can  help 
you  sell  more  effectively,  too. 
On  KOA-Radio,  your  sales 
message  is  unmistakably  yours  .  .  . 
individualized  and  delivered 
to  create  immediate 
sales  action! 


Represented  nationally  by 

Henry  I. 

Christal  Co.,  Inc. 


OMNIBUS 

The  competitive  intemperance  of  Fortune 
and  Life  in  their  recent  assays  of  the  tele- 
vision medium  might  well  have  been  mod- 
erated had  their  editors  been  on  the  receiv- 
ing end  of  "Dancing  Is  a  Man's  Game." 

Gene  Kelly,  entertainer,  doubled  as  tele- 
vision teacher  in  an  Omnibus  program  that 
deserves  at  least  the  benefits  of  videotape 
permanence  lent  two  hours  earlier  to  a  New 
York  Giants  touchdown.  This  educational 
and  entertaining  Omnibus  hour  merits  more 
than  repetition.  It  deserves  expansion — 
similar  programs  based  on  feminine  dancing, 
and  then  a  co-ed  version.  The  package  of- 
fers materials  for  a  season-long  series. 

The  program  was  conceived  and  executed 
by  dancer  Kelly,  who  undertook  to  show 
that  dancing  has  been  a  masculine  art  and 
custom  through  the  ages.  A  dozen  famed 
athletes — Mickey  Mantle,  Sugar  Ray  Robin- 
son, Dick  Button,  Johnny  Unitas,  for  ex- 
ample— were  used  in  demonstrations  of  the 
historical  and  maneuvering  ties  between 
dancing  and  sports. 

Mr.  Kelly  wisely  avoided  the  maudlin 
trappings  of  show  business  and  restrained 
the  arty  ingenuity  of  producers  to  emphasize 
functional  treatment.    His   narration  was 
natural  and  relaxed,  priceless  traits  that  oc- 
casional minor  flubs  could  not  tarnish. 
Production  costs:  Approximately  $90,000. 
Sponsored  by  Aluminium  Ltd.  through  J. 
Walter  Thompson;  on  NBC-TV,  Sunday 
5-6  p.m.    "Dancing  Is  a  Man's  Game" 
telecast  Dec.  21. 
Executive   producer:   Robert   Saudek;  co- 
directors:  William  A.  Graham  and  Gene 
Kelly;  writer:  Mr.  Kelly;  m.c:  Alistair 
Cooke;  feature  editor:  Mary  V.  Aherne. 

SHIRLEY  TEMPLE'S  STORYBOOK 

Strictly  for  the  small  fry.  That  sums  up 
the  impressions  of  two  junior  high  school 
age  girls  who  saw  Shirley  Temple's  Mother 
Goose  potpourri  last  week  (oddly  scheduled 
too  late  for  most  tiny  tots) .  This  is  how  they 
said  it: 

Kathy:  "I  liked  it,  although  I  feel  it  was 
strictly  for  the  younger  set.  The  program 
was  composed  very  well.  I  wouldn't  say  it 
was  really  extremely  good  in  comparison  to 
Shirley  Temple's  other  productions — like 
Rumplestiltskin,  Sleeping  Beauty,  Beauty 
and  the  Beast.  Mother  Goose  was  not 
among  Shirley  Temple's  best.  I  suppose, 
though,  that  in  the  eyes  of  the  younger  chil- 
dren it  was  good.  It  was  really  for  them,  I 
guess.  Well,  I  think,  naturally,  throughout 
the  whole  thing  they  were  trying  to  get  down 
to  the  children  and  so  they  were  trying  to 
make  it  cute,  you  know,  but  every  once  in  a 
while  it  was  too  cute.  Her  young  son  was 
about  the  cutest.  It  was  kind  of  gooney  to 
put  all  this  love  and  stuff  in,  but  again  I 
suppose  it  was  to  impress  the  children." 

Sue:  "I  thought  it  was  satisfactory.  It 
wasn't  the  cutest  thing  she  did,  but  the  cos- 
tumes were  real  sweet.  The  children  were 
darling.  I  thought  the  singing  was  outstand- 
ing. This  wasn't  as  good  as  her  other  things. 
I  like  her  playing  parts.  The  color  made  the 
program  sparkle.  It  made  it  so  pretty." 

Kathy:  "I  rather  like  her  as  a  narrator. 
She's  too  sweet  to  play  parts.  Let  the  chil- 


dren remember  her  as  a  symbol,  rather  thari 

as  an  actress." 

Need  more  be  said? 

Production  costs:  Approximately  $125,000. 

Sponsored  on  NBC-TV  in  color  and  black- 
and-white,  Sunday,  Dec.  21,  8-9  p.m.  by 
John  H.  Breck  Co.,  Hills  Bros.  Coffee 
Inc.  and  Sealtest  Div.  of  National  Dairy 
Products  Corp.,  all  through  N.  W.  Ayef 
&  Son. 

Production  by  Henry  Jaffe  Enterprises  in 
association  with  Screen  Gems.  Producer: 
Alvin  Cooperman;  director:  Mitchell 
Leisen;  teleplay  by  Malvin  Wald  and 
Prnrv  F.  Greenberg,  based  on  Mother 
Goose  rhymes;  music  by  Mack  David 
(lyrics)  and  Jerry  Livingston  (music); 
musical  director:  David  Buttolph;  chore- 
ography: Jon  Gregory;  costume  designer: 
Gwen  Wakeling;  art  director:  William 
Flannery  (sets  based  on  drawings  by  art 
class  of  P.S.  176,  Cambria  Heights,  N.Y.); 

Stars:  Shirley  Temple,  Elsa  Lanchester,  Billy 
Gilbert,  Carleton  Carpenter,  Rod  Mc- 
Kuen,  Lloyd  Corrigan. 

DR.  I.Q. 

The  Los  Angeles  D.A.  will  never  have  to 
investigate  this  quiz — not  only  is  it  painfully 
obvious  that  contestants  have  not  been 
given  the  answers,  but  the  prizes  are  so 
minuscule  (in  the  wake  of  Twenty-One  and 
The  $64,000  Question)  that  "fixing"  Dr.  I.Q. 
would  be  like  John  Dillinger  knocking  over 
an  apple  cart. 

Why,  then,  has  ABC-TV  brought  this 
ancient  quiz  show,  smelling  of  Mars  and 
Snickers  candy  bars,  to  television,  to  exhibit 
it  in  all  its  poverty  and  gimmickless  state 
every  Monday  at  9:30  p.m.?  Perhaps  the 
network  (which  is  sustaining  the  program 
until  it  attracts  a  sponsor,  which  may  take 
a  few  years  or  so)  is  expanding  its  history 
department.  Certainly  Dr.  I.Q.  affords  ripe 
material  for  students  writing  Ph.D.  theses 
on  "The  Decline  and  Fall  of  the  Tv  Quiz." 

Or  perhaps  the  network  is  attempting  to 
set  a  reverse  trend  by  giving  such  small 
prizes.  On  Dec.  22,  m.c.  Jack  Kennedy 
distributed  a  grand  total  of  $78  (editor's 
note:  that's  right,  78  dollars,  not  including 
the  $60  that  The  Lady  in  the  Balcony,  a 
continuing  participant,  was  credited  with). 

While  it  should  never  be  necessary  for 
the  government  to  investigate  the  show,  it 
might  be  well  for  the  Ford  Foundation  or 
some  educational  outfit  to  determine  why 
the  contestants  are  so  obtuse.  On  Dec.  22, 
m.c.  Kennedy  told  a  southern  lady  in  her 
middle  years  that  182  years  ago  the  "father 
of  our  country"  spent  a  dramatic  Christmas 
eve  that  Americans  have  never  forgotten. 

"For  15  silver  dollars,  Mrs.   ,  where 

did  Gen.  Washington  spend  that  dramatic 
Christmas  eve  in  1776?"  The  lady  thought 
for  a  second  and  then  responded,  "Gettys- 
burg?" 

Production  costs:  Approximately  $12,000. 

Sustaining  on  ABC-TV,  Monday,  9:30-10 
p.m.  Started  Dec.  15.  Live  from  Holly- 
wood. 

Producer-writer:  Harfield  Weedin;  executive 
producer:  Selig  J.  Seligman;  director:  Hap 
Weyman;  art  director:  George  Smith;  re- 
search: Emily  Rodgers;  assistants:  Mimi 
Walters  and  Kay  Christopher. 


One  of  America's  great  radio  stations 

850  on  your  dial 
50,000  Watts 


Page  14    •    December  29,  1958 


Broadcasting 


if  you  re  buying  Minnesota  .  .  .  here's 
what  you  should  know  about  the 
25-county  area  reached  by 


TELEVISION 

Channel  7 


Alexandria,  Minnesota 


market  data 


* 


Population:  462,140 
Farm  Population:  181,290 
Farm  Families:  44,168 
Total  Households:  124,301 
Number  TV  Households:  59,853 
Retail  Sales:  $471,513,800 
Gross  Farm  Income:  $300,260,600 
Retail  Sales  Per  Household:  $3,788 
CSI  Per  Household:  $4,286 
Retail  Food  Sales:  $84,810,400 
Eating  and  Drinking  Places:  $30,201,200 
General  Merchandising:  $43,179,000 
Apparel:  $16,755,900 
Furniture — Appliances:  $13,773,000 
Automotive:  $89,910,800 
Gas  Stations:  $42,666,700 
Lumber  Bldg.— Hardware:  $83,029,600 
Drugs:  $11,893,100 

"  Source:  Sales  Management  and  Spot  TV 

There's  Excitement  in  Central  Minnesota  .  .  . 

since  KCMT  Television  went  on  the 
air!  In  fact,  there  are  25  counties 
worth  of  excitement,  all  within  the 
100  mcv  area.  Excitement,  yes  .  .  . 
and,  because  television  is  brand  new 
in  this  market,  there  is  more  impact, 
penetration,  and  retention,  for  your 
commercials. 


Now  Represented  by 

AVERY-KNODEL 


INCORPORATED 
DALLAS  DETROIT  SAN  FRANCISCO 


LOS  ANGELES 


CHICAGO 


SEATTLE 


From 
Minnesota's 
TALLEST 
TOWER 


ABC 


TELEVISION    Channel  7 

Alexandria,  Minnesota 

Tower  located  at  Westport,  25  miles  southeast  of  Alexandria. 
Power  26,300  watts  at  174-180  megacycles. 


^Broadcasting 


December  29,  1958    •    Page  15 


4—C 


Who's  in 
the  driver's 
seat? 


In  Chicago,  it's  WBBM-TV!  While  other 
stations  go  round  in  circles,  WBBM-TV 
stays  out  front— Chicago's  number  one 
station,  month-in,  month-out,  according 
to  all  three  rating  services. 

The  competition,  meanwhile,  keeps  on 
jockeying  for  the  runner-up  spot:  during 
the  past  year,  each  station  has  been  in 
second  place  at  least  once  and  each  has 
been  in  last  place  at  least  once. 

Channel  2's  never-failing  popularity  is 
the  direct  result  of  a  powerhouse  CBS 
Television  Network  lineup  plus  top-rated 
local  programming.  For  example,  Nielsen 
shows  that  month  after  month  WBBM-TV 
presents  Chicago's  highest-rated  feature 
film  show. . .  thirty- minute  syndicated 
film  program . . .  daytime  adult  program . . . 
woman's  service  show. . . news  program. .  * 
Monday  through  Friday  nighttime  strip 
. . .  and  live  variety  program. 

Keep  ahead  of  the  competition  yourself. 
Tell  your  story  on. . .  WBBM-TV 

Chicago's  Showmanship  Station 
CBS  Owned,  Channel  2  •  Represented  by 

CBS  Television  Spot  Sales 


OPEN  MIKE 


FREEDOM 


NZY 


'Fm  Listener'  Scores 

EDITOR : 

Please   send   us   500   reprints   of  "Fm 

Listener:  Good  Game  But  Hard  to  Flush" 

by  Joe  Gans.  Dec.  15  issue. 

Harold  I.  Tanner 

President-General  Manager 

WLDM  (FM)  Oak  Park,  Mich. 

[EDITOR'S  NOTE:  Reprints  of  Mr.  Gans5  Mon- 
day Memo  are  available  at  5  cents  each.] 

Yearbook  Gives  Service 

editor: 

Your  Yearbook  is  one  of  the  most  com- 
plete and  important  works  in  the  broadcast- 
ing field.  I  look  forward  to  it  each  year. 

Patricia  Kyle 

Instructor  of  Journalism 

Palm  Beach  Jr.  College 

Palm  Beach,  Fla. 

editor: 

Your  1958  Broadcasting  Yearbook  .  .  . 
is  an  extremely  valuable  and  helpful  guide 
and  I  have  always  found  that  our  account 
people  use  it  at  least  as  much  as  our  media 
people. 

I  honestly  cannot  think  of  a  category 
or  a  topic  which  I  could  suggest  to  you  for 
adding  to  future  editions.  So  far  as  I  am 
concerned,  your  present  document  is  just 
grand. 

Paul  E.  Morgan 

Vice  President-General  Manager 

Campbell-Mithun  Inc. 

Hollywood 

Timebuyer's  Welcome  Mat 

editor: 

We  would  like  to  have  a  dozen  reprints 
of  ["Is  the  Timebuyer's  Welcome  Mat 
Out?",  page  33,  Nov.  17]  which  we  think  is 
excellent. 

Hugh  Feltis 

Hugh  Feltis  &  Assoc. 

Tower  Bldg. 

Seattle,  Wash. 

Nose  for  News 

editor: 

For  years  I've  been  an  avid  reader  of 
Broadcasting,  especially  noting  the  maga- 
zine's coverage  of  broadcast  news  among  the 
stations.  .  .  . 

I  think  several  people  on  our  AFRTS 
news  staff  have  done  a  few  things  lately 
worthy  of  mention.  .  .  .  Our  1 5  daily  news- 
casts are  beamed  to  more  than  65  relay  sta- 
tions throughout  the  world,  via  shortwave. 
In  many  respects,  AFRTS  Los  Angeles  is 
the  only  contact  with  home  for  many  U.S. 
servicemen  and  is  a  primary  source  of 
straight  news  for  numbers  of  State  Dept. 
personnel  at  overseas  embassies  and  con- 
sulates. 

On  November  29,  Editor  Dick  Jacobs  of 
AFRTS  News  telephoned  Convair  Astro- 
nautics to  get  a  first-hand  account  of  the 
Atlas  intercontinental  ballistic  missile  firing 
at  Cape  Canaveral.  His  exclusive  beeper  in- 
terview with  President  J.  V.  Naish  of  Con- 
vair Astronautics  informed  AFRTS  au- 
diences overseas  that  the  Atlas  is  now  op- 


erational and  ready  to  go  to  the  troops.  .  .  . 

After  brush  fires  broke  out  in  the  Santa 
Monica  Mountains  on  November  29,  Army 
Sgt.  Wayne  Curtis  went  directly  to  the  scene 
with  a  portable  tape  recorder.  He  inter- 
viewed Los  Angeles  County  Fire  Chief 
Keith  Klinger  and  brought  back  a  report 
that  fire  officials  were  requesting  100  Army 
personnel  from  Fort  MacArthur  to  back- 
stop firefighters  on  the  fire  line.  .  .  . 

From  our  standpoint  these  events  are 
noteworthy  because  the  Department  of  De- 
fense, which  operates  AFRTS,  is  not  a  news- 
gathering  agency. 

Sheldon  J.  Karlan 
News  Editor 

Armed  Forces  Radio  and  Television 

Service 
Los  A  ngeles 

Further  Proof  of  Radio's  Impact 

editor: 

Radio  has  everything  a  store  like  Wana- 
maker's  wants  and  your  article  "Radio: 
Wanamaker's  Hot  Salesman"  proves  it! 
WTAG  would  like  six  reprints. 

Ben  G.  Oman  Jr.,  Sales  Promotion 
Dir. 

WTAG  Worcester,  Mass. 

editor: 

We  enclose  our  check  for  25  cents  for 
which  please  send  us  five  copies  of  "Radio: 
Wanamaker's  Hot  Salesman." 

Frederick  P.  Tascone 

Station  Manager 

WMGW-AM-FM  Meadville,  Pa. 

[EDITOR'S  NOTE:  Reprints  of  Wanamaker's  Sue- 
cess  storv  are  available  at  five  cents  each.] 

Pittsburgh  Aftermath 

editor: 

please  send  1,000  reprints  of  pitts- 
burgh radio  article  to  paul  scurlock 
bell  telephone  co.  of  pittsburgh.  .  .  . 

hank  shepard 

wamp  pittsburgh 

editor: 

I  have  just  finished  reading  your  fine 
article  on  the  part  that  radio  played  in  the 
United  Fund  drive  in  Pittsburgh.  Disap- 
pointments I  have  known  during  my  broad- 
casting career,  but  never  have  I  felt  one  so 
keenly,  when  I  noticed  the  complete  omis- 
sion of  WEEP  and  our  contribution  to  this 
very  worthy  cause.  The  reasons  for  this  dis- 
appointment are  many  and  varied. 

WEEP,  being  just  a  little  over  one  year 
old,  certainly  needs  all  of  the  recognition 
we  can  get  locally  and  even  more  so  on  a 
national  basis.  A  tremendous  amount  of 
work  and  overtime  was  expended  in  offer- 
ing our  facilities  and  personalities  to  this 
united  effort.  Persons  reading  this  article 
and  knowing  something  about  the  Pittsburgh 
market  naturally  assume  that  WEEP  did  not 
care  to  be  a  part  of  the  community.  This  is 
particularly  untrue  in  our  case,  since  we  do 
more  in  the  way  of  "Good  Citizen"  service 
than  any  other  station  in  town. 

James  P.  Hensley 

Vice  President-General  Manager 

WEEP  Pittsburgh 

[EDITOR'S  NOTE:  Radio  earned  major  credit 
for  putting  United  Fund  over  the  top  there. 
Story  page  27,  Dec.  15  issue.] 


KBIG  is  welcome  relief. 
Listeners  really  enjoy 
its  melodic  popular  music  of 
today  and  yesterday,  plus 
award-winning  news. 
This  refreshing  sound  captures 
a  convincible  audience  . . . 
91%  adults  (Pulse,  Inc.)  in  234 
Southern  California  market 
areas.  Your  sales  message  gets 
more  attention  from  mature 
listeners  with  the  ability  to  buy. 
KBIG  is  profitable  radio 
coverage  ...  at  a  cost 
averaging  71%  less  than 
competitive  stations. 


National  Representative:  WEED  4  CO.     San  Diego 


Page  18    •    December  29,  1958 


Broadcasting 


(Wha's  A  Wassail) 

NCE  UPON  A  TIME  there  was  a  station  manager  who, 
with  deep  feeling,  drooled  over  "Auld  Lang  Syne"  on 
Hogmanay  Night.  His  wassail  bowl  was  full . . .  over- 
flowing with  sentimental  reminiscences  and  good  resolve. 

When  the  bright  New  Year  dawned  his  fine  resolutions 
were  dim  and  vague.  Then  he  met  the  friendly  Boiling 
man  who  explained  with  sympathy  and  understanding, 
that  he  had  been  looking  at  the  past  so  much,  he  was 
backing  into  the  future. 


The  moral  of  this  story  is. . .warm  memories  won't  kindle 
new  fires.* 

*Can  kindle,  call  us. 

THE  ROLLING  COMPANY  ™ 

STATION  REPRESENTATIVES 

247  PARK  AVENUE,  NEW  YORK  CITY,  N.  Y. 


CHICAGO      •      BOSTON      .      LOS  ANGELES      •     SAN  FRANCISCO      •  DALLAS 


BROADCASTING 

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Broadcasting  Publication*  Inc. 


Sol  TaishofT 
President 

H.  H.  Tash 

Secretary 


Maury  Lone 
Vic*  President 

B.  T.  TaishofY 
Treasurer 


Edwin  H.  James 
Vice  President 

Irving  C.  Miller 

Comptroller 


Lawrence  B.  TaishofT 
Asst.  Sec.-Treas. 


BROADCASTING- 
TELECASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  TaishofT 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR  EDITORS:  Rufus  Crater   (New  York),  J 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
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Eagle 

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BUSINESS 

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CLASSIFIED  ADVERTISING:  Doris  Kelly 

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Henner,  Ada  Michael 
COMPTROLLER:  Irving  C.  Miller 
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NEW  YORK 
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Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

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Business 

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CHICAGO 

360  N.  Michigan  Ave.,  Zone  1.  CEntral  6-4115 
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MIDWEST  SALES  MANAGER:  Warren  W.  Middleton; 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  HOIIywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt;  Virginia 
Strieker 

Toronto,  II  Burton  Road,  Zone  10,  HUdson  9-2694 

James  Montagnes 


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BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

"Reg.  U.  S.  Patent  Office 

Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  20    •    December  29,  1958 


Broadcasting 


RCA-6806-The  8< 
that  mod*  1  milli< 
on  UHF  pottibU. 


hours  on  Ch.  28 


still  going  strong 


i 


Chief  Engineer  Charles  Sakoski,  Sr.  checking  life  records 
of  the  RCA-6806  (no»e  the  6806  In  the  PA  cavity), 


Read  what  WBRE-TV's  Chief  Engineer  Charles  Sakoski,  Sr. 
says  about  the  RCA-6806  high-power  beam  tube: 

"It  is  my  candid  opinion  that  you  have  something  big 
in  the  6806.  One  of  our  6806  final  amplifiers  has  passed  its 
11,000th  hour  of  highly  satisfactory  transmission  at  full 
output  power  and  the  other  6806  is  approaching  its 
10,000th  hour  of  useful  life.  The  drive  power  required 
and  output  efficiency  of  these  tubes  are  the  same  as  the 
day  they  were  installed. 

"I  wish  to  point  out  that  we  are  not  squeezing  out  the 
last  few  hours  of  life  from  these  tubes.  All  applied  volt- 
ages including  filament  remain  the  same  as  the  day  the 
tubes  were  installed.  Considering  the  initial  cost  of  the 
11,000  plus  hour  tube,  the  cost  per  hour  to  us  is  approxi- 


mately 56  cents  and  is  still  going  down  each  hour  it  is 
used.  Consider  the  fact  that  UHF  frequencies,  one  mega- 
watt of  power,  and  color  transmission  are  involved." 

Authorized  to  operate  with  a  visual  power  of  1000  kw,  ERP, 
and  an  aural  power  of  515  kw,  ERP,  WBRE-TV  is  not  only 
making  TV  station  history  on  Channel  28-WBRE-TV  also 
is  setting  a  record  for  long  tube  life  in  high-power  UHF. 

WBRE-TV's  enthusiastic  report  on  low  tube  cost  per  hour 
of  transmitter  operation  is  just  one  instance  among  many  in 
which  broadcast  and  television  stations  are  getting  "high 
mileage"  on  RCA  power  tubes. 

Where  lower  transmitter  tube  cost  is  the  goal,  RCA  power 
tubes  are  the  answer.  Your  RCA  Electron  Tube  Distributor 
stands  ready  to  serve  your  needs  promptly.  Just  call  him. 


RADIO  CORPORATION  OF  AMERICA 

Electron  Tube  Division  Harrison,  N.  J. 


Broadcasting 


December  29,  1958    •    Page  21 


5,000 

LIVELY  WATTS 


LANSING 


FIRST  IN  AUDIENCE 

. . .  more  than  1 00  %  greater 
audience*  than  any  station 
heard  in  the  Lansing  area. 


FIRST  IN  POWER 
AND  COVERAGE 

With  20  times  the  power  of 
any  station  in  Lansing  .  .  . 
WILS  produces  the  most 
coverage  for  your  money. 


FIRST  IN  MICHIGAN'S 
MONEY  MARKET 

WILS  reaches  210,490 
Radio  homes  in  the  17 
county  central  Michigan 
area  ...  1st  in  Michigan 
in  C.S.I. 


CONTACT 
VENARD 
RINTOUL  & 
McCONNEIA,  INC. 


■*C.  K  HOOPER 


WILS 

fl\vft\t  news  $$°^s 


ASSOCIATED  WITH  PONT1ACS 


WPON 


,82 


OUR  RESPECTS 


to  Thomas  Webster  Chauncey 


Call  for  Mrs.  Assensmacker  .  .  .  Paging  Mrs.  Assensmacker!" 
The  year  was  1926  and  the  place  was  the  lobby  of  the  Adams  Hotel  in 
Phoenix,  Ariz.,  the  city's  oldest. 

The  page  boy  was  Tom  Chauncey,  13.  Seven  days  before  he  had  hopped  a  freight 
in  Dallas,  Tex.  He  got  to  Phoenix  with  six  cents  in  his  pocket.  Now,  intent  on  his 
new  job,  he  made  his  way  through  the  Adams  lobby — a  small  boy  with  lean,  sensitive 
features,  and  bright,  clear  blue  eyes.  His  face  was  solemn.  He  was  going  to  do  this 
new  job  well.  His  high  young  voice  dominated  all  sounds:  "Call  for  Mrs.  Assen- 
smacker ....  Calling  Mrs.  Assensmacker!" 

Ranch  foremen  and  the  owners  of  the  big  cattle  spreads  howled  with  laughter 
and  slapped  their  thighs.  The  lobby  of  the  Adams  in  those  days  was  one  immense 
room,  more  than  half  a  block  long.  It  was  full  of  men  in  from  the  desert  and  moun- 
tains, bent  on  fun  and  business — men  from  the  gold  and  copper  mines,  sheep 
ranchers,  cotton  and  vegetable  growers  of  the  irrigated  desert  valleys,  cattle  buyers, 
judges,  lawyers  and  politicians.  They  all  threw  back  their  heads  and  roared. 

The  boy  suddenly  realized  he  was  the  victim  of  a  practical  joke.  He  could  feel 
his  face  growing  as  red  as  a  sunset.  But  he  had  accepted  the  call  and  he  finished  it. 
"I  don't  think  I  was  ever  shy  again  after  that  first  page,"  Mr.  Chauncey  recalls. 

Today,  the  boy  who  hopped  off  the  Texas  freight  is  the  president  of  KOOL  and 
KOOL-TV  in  Phoenix  and  KOLD  and  KOLD-TV  in  Tucson:  "KOOL  is  hot  and 
so  is  KOLD."  He  reaches  95%  of  the  state's  population  with  his  Tv  Network  of  Ari- 
zona, composed  of  the  two  CBS-TV  affiliates,  KOOL-TV  and  KOLD-TV.  He  also 
operates  the  Radio  Network  of  Arizona  with  CBS  Radio  affiliates  in  Phoenix. 
Coolidge,  Tucson  and  Nogales.  He's  a  leader  in  civic  affairs.  And  while  he  has  never 
sought  public  office,  he's  a  quiet  but  powerful  force  in  Arizona  politics. 

He  learned  about  politics  as  a  page  boy.  The  copper-domed  State  Capitol  Bldg. 
was  two  miles  away,  but  the  real  capitol  of  Arizona  was  the  Adams  Hotel.  "I  was 
in  and  out  of  those  smoke-filled  rooms  all  the  time,"  he  recalls.  "It  taught  me 
something  valuable:  when  to  keep  my  mouth  shut  on  matters  that  didn't  concern  me." 

Young  Tom  put  in  two  years  as  a  page  boy  at  the  Adams  and  one  winter  season 
at  the  Hotel  Westward  Ho.  Then  he  became  a  jeweler's  apprentice. 

"My  employer  was  Nathan  Friedman,  God  rest  his  wonderful  soul.  He  was  in 
his  seventies  then,  and  he  was  like  a  father  to  me.  He  paid  me  $10  a  week  and  I 
lived  at  his  home.  I  ate  at  least  one  meal  a  day  with  the  family.  He  bought  my 
clothes.  And  he  got  me  my  first  car.  It  cost  $50.  I  drove  him  to  work  in  the  morning 
and  home  at  night.  We  worked  from  7  to  7  and  often  to  9.  I  swept  up  the  store, 
polished  the  glass  show  cases  and  the  silver  and  washed  and  trimmed  the  windows. 
At  his  insistence,  I  went  to  night  school  and  took  correspondence  courses.  I  learned 
to  design  jewelry.  And  I  was  given  a  key  to  the  store." 

When  the  old  gentleman  died,  Mr.  Chauncey  operated  the  store  for  a  year  while 
the  estate  was  settled.  Then  he  opened  his  own  business,  Tom  Chauncey  Jewelers, 
next  to  the  Adams  Hotel.  That  was  18  years  ago.  Today,  three  of  his  original  em- 
ployes and  a  fourth  who  has  been  with  him  10  years  practically  run  the  jewelry 
business  for  him  while  Tom  puts  in  14  hours  a  day  in  radio  and  tv.  And  just  a  few 
weeks  ago  U.  S.  Secretary  of  the  Treasury  Robert  B.  Anderson  named  him  chairman 
of  the  new  Broadcasters  Advisory  Committee  for  U.  S.  Savings  Bonds. 

Tom  Chauncey  has  been  a  leader  in  the  move  to  stop  pay  tv.  He  started  locally 
long  before  the  networks  took  heed  of  the  danger.  "Pay  tv  is  a  captive  thing.  Ours 
is  a  creative  industry." 

Mr.  Chauncey  got  into  radio  through  the  movies  and  from  radio  into  tv.  He  be- 
came a  member  of  the  Governor's  Motion  Picture  Advisory  Board  for  the  State  of 
Arizona  in  1932.  He  has  been  a  stand-in  for  stars,  a  location  hunter,  a  prop  man. 
Once  he  and  his  erstwhile  bell  captain,  Jack  Kane,  now  manager  of  the  Adams, 
were  called  upon  at  2  a.m.  to  produce  a  military  staff  car — long,  sleek,  open,  and 
khaki-colored.  Practically  over  the  dead  body  of  its  owner,  they  borrowed  a  suitable 
car,  had  it  painted  in  water  colors,  and  delivered  it  to  the  movie  set  at  7  a.m. 

As  a  location  seeker,  he  met  cowboy  star  Gene  Autry,  who  became  his  friend  and 
business  associate.  When  Mr.  Autry  bought  a  radio  station,  he  made  Tom  its  manager. 

Tom  Chauncey  is  an  original.  When  he  built  the  KOOL-TV  home,  there  was 
nothing  much  to  go  by.  So,  without  an  architect,  he  sat  down  with  an  electronics 
engineer  and  designed  a  station  with  toy  building  blocks.  Over  100  requests  for  plans 
poured  in  from  the  U.S.,  Canada  and  Hawaii. 

Born  in  Houston  in  1913,  he  is  the  father  of  Colleen  (Mrs.  Frank  Meece),  20; 
twins  Karen  (Mrs.  Don  Blomo)  and  Sharon,  18;  and  Tom  Jr.,  11. 


Page  22    •    December  29,  1958 


Broadcasting 


FOR   THE   CONVENIENCE   OF   DETROIT'S  DRIVERS 


THE 


WKMH  TRAFFIC 
COMMUNICATOR 


a  WKMH  origination 


Throughout  the  peak  travel  hours  of  the  day  the  Traffic 
Communicator,  a  uniformed  policeman  broadcasting  directly  from 
Detroit  Police  Headquarters,  supplies  "The  Man  on  Wheels" 
with  up-to-the-second  reports  on  traffic  conditions  —  accidents, 
tie-ups,  routes  to  avoid.  Special  bulletins  are  rushed  on  the  air 

seconds  after  news  reaches  Police  Headquarters.  In  the  City  on 
Wheels,  where  over  81%  of  the  families  own  cars — where  over 

65%  use  those  cars  as  their  principal  means  of  transportation 
to  and  from  work  —  this  information  is  a  MUST!  Here  is  news 


broadcasting  at  its  highest  level  —  true  public  service!  / 


WKMH 

DETROIT     •  DEARBORN 

John  Carroll,  Managing  Director 


K  NO  RR   B  R  OA  DC  ASTI N  G  CORP. 


FRED  A.  KNORR,  PRES. 


Broadcasting 


December  29,  1958    •    Page  23 


: 


clean  sweep! 

In  1958,  Lestoil  fs  entire  advertising  budget 
($9,000,000)  went  into  spot  television... 
making  this  fabulously  successful  house- 
hold cleaner  the  medium's  largest  single* 
product  advertiser!  Amazing,  for  a  client 
which  spent  just  $10,000  for  advertising 
in  1954.  Even  more  so,  when  you  consider 
the  fact  that  Lestoil  has  no  large-scale 
distribution  west  of  the  Mississippi  and 
south  of  Washington,  D.  C. 

This  distribution  pattern  is  one  reason 
Lestoil  uses  spot  television.  There's  no 
waste  circulation:  Lestoil  puts  its  money 
where  the  product  is.  Spot  television's 
combination  of  sight,  sound  and  motion 
creates  demand,  forces  distribution,  sells. 

Naturally,  the  tv  stations  we  represent 
in  New  York,  Chicago,  Philadelphia,  Mil- 
waukee, St.  Louis  and  Washington  all  run 
Lestoil  schedules.  (And  not  hard-to-get 
announcements  in  prime  time  either.  Just 


plenty  of  low-cost  announcements  in  so- 
called  "fringe"  time,  52  weeks  a  year.) 

Ask  to  see  a  typical  Lestoil  schedule. 
And  then  let  us  produce  one  for  you  that 
matches  it  in  economy. . .  and  results. 

CBS  TELEVISION  SPOT  SALES 

Representing  WCBS-TV  Mew  York,  WCAV-TV  Philadelphia,  WTOP-TV  Wash- 
ington, WBTV  Charlotte,  WBTW  Florence, KMOX -TV  St. Louis,  WXtX  Milwaukee, 
WBBM-TV  Chicago,  KNXT  Los  Angeles.  KGUL-TV  Houston,  KOIH-TV  Portland. 
WJXT  Jacksonville,  KSt-TY  Salt  lake  City,  the  CSS  Television  Pacific  Network 


J 


A  New  Year—  and  GIJ)  News  Is  PreferrecLas  Usual 


Page  26    •    December  29,  1958 


Broadcasting 


BROADCASTING 


THE  BUSINESSWEEK!. Y  OF  TELEVISION  AND  RADIO 


Vol.  55,  No.  26        December  29,  1958 


HAVE  NEWSPAPERS  BEEN  OVERSOLD? 

•  New  York  strike  doesn't  bother  35.9%,  Blair-Trendex  find 

•  Pulse-WOR  study:  91 .6%  used  radio-tv  news  in  last  24  hours 

•  Radio  sales  boom  as  stations  capture  new  January  sponsors 


The  public's  vaunted  dependence  on 
newspapers  was  brought  into  question  last 
week  by  the  findings  of  a  special  study  con- 
ducted in  virtually  newspaperless  New  York. 

The  survey  showed  that  35.9%  of  the 
respondents  said  they  were  not  "incon- 
venienced" by  the  strike  that  has  closed 
the  city's  nine  major  dailies. 

Those  who  did  describe  themselves  as 
"inconvenienced"  by  the  absence  of  any 
particular  element  of  newspapers — includ- 
ing news  and  advertising — totaled  59.1% 
of  the  survey.  That  figure  was  further  frac- 
tionalized  by  the  23  different  reasons  re- 
spondents cited  for  their  discomfort.  "Didn't 
knows"  or  those  who  declined  to  answer 
totaled  5%. 

The  survey  was  conducted  by  Trendex 
for  the  John  Blair  radio  and  tv  station 
representation  companies.  It  consisted  of 
1,000  interviews  based  on  a  random  sample 
covering  New  York's  five  boroughs  and  was 
made  on  Friday,  Dec.  19,  when  the  strike 
was  in  its  second  week. 

Release  of  the  findings  coincided  with  a 
Broadcasting  business  roundup  which 
showed  radio  stations  in  particular  last  week 
were  increasing  the  sales  gains  begun  the 
week  before  [Advertisers  &  Agencies, 
Dec.  22]  and  there  were  signs  that  some  of 
the  "new"  local  business  would  run  over 
into  January   (see  below). 

The  Blair-Trendex  survey  also  coincided 
with  the  release  of  a  study  conducted  by 
the  Pulse  Inc.  for  WOR  New  York  which 
found  that  91.6%  of  those  questioned  had 
listened  to  radio  or  tv  newscasts  during  the 
preceding  24  hours.  Of  the  total,  WOR 
said,  22.6%  said  they  had  listened  to  radio 
only,  19%  to  tv  only  and  50%  to  both 
media.  Asked  whether  they  depended  more 
on  radio  or  tv  for  news  during  the  strike, 
50.3%  named  radio,  20.5%  designated  tv 
and  29.2%  named  both,  according  to  the 
WOR-Pulse  findings.  This  study  was  con- 
ducted in  New  York  on  Dec.  12,  one  week 
before  the  Blair-Trendex  survey. 

Edward  P.  Shurick,  executive  vice  presi- 
dent of  Blair-Tv,  said  that  in  authorizing  the 
Trendex  study  the  Blair  companies  were 
"not  trying  to  take  advantage"  of  the  news- 
papers in  their  struck  plight,  but  rather  to 
demonstrate  that  newspapers,  for  all  their 


repeated  attacks  on  broadcast  media,  are 
not  themselves  above  criticism  as  to  their 
importance  and  what  they  accomplish.  One 
implication  was  that  newspapers  might  thus 
find  it  desirable  to  go  easier  on  their  broad- 
cast competitors,  if  only  out  of  realization 
that  the  tables  could  be  turned. 

Arthur  H.  McCoy,  executive  vice  presi- 
dent of  John  Blair  &  Co.,  supported  Mr. 
Shurick's  description  of  the  purpose  and 
also  stressed  that  the  strike  itself  had 
demonstrated  radio's  ability  to  perform  "a 
tremendous  coverage  job"  in  news  handling. 
He  said  stations'  news  coverage  had  be- 
come better  and  better  since  the  start  of  the 
strike  and  he  was  confident  the  improved 
coverage  would  continue  after  the  strike 
ends. 

In  the  survey,  the  1,000  respondents  were 
asked  whether  they  had  heard  of  three 
major  international  news  events  that  had 
broken  since  the  papers  closed  down.  The 
events,  with  the  percentage  who  had  heard 


of  them  shown  in  parentheses  in  each  case: 
Launching  of  the  new  U.S.  satellite 
(77.2%);  Mao  Tse  Tung's  stepping  out  as 
premier  of  Red  China  (47.5%)  and  the 
disastrous  fire  in  a  Bogota,  Colombia,  de- 
partment store  (59.5%). 

They  were  then  asked  where  they  had 
heard  these  news  stories.  The  results  (do 
not  add  to  100  because  of  multiple  answers): 
television  53.8%,  radio  52.4%,  newspapers 
19.5%,  and  other  places  4.3%.  A  total  of 
3.3%  did  not  recall  or  declined  to  answer. 
(The  newspapers  mentioned  would  be  the 
numerous  suburban,  neighborhood  and 
foreign-language  newspapers  not  closed  by 
the  strike.  The  "other  places"  presumably 
included  printed  news  digests  put  out  by 
some  stations,  the  New  York  Central  Rail- 
road and  others,  as  well  as  display  sum- 
maries, word  of  mouth,  etc.) 

Among  the  59.1%  who  said  they  had 
been  inconvenienced  by  the  strike,  the  num- 
ber who  said  they  "miss  advertisements  of 


Crowd  gatherer  •  De  Pinna,  a  fashionable  Fifth  Avenue  clothing  store,  attracted 
thousands  of  midtown  shoppers  to  its  gift-laden  counters  by  "donating"  a  window 
to  the  NBC-owned  WRCA-AM-TV  New  York.  The  stations  set  up  TelePrompTers 
in  the  window,  fed  them  continuously  with  news  supplied  by  NBC.  Signs  promoted 
stepped-up  newscasts  on  the  stations.  The  news  display  was  installed  Dec.  16,  will 
remain  in  operation  for  the  duration  of  the  newspaper  strike. 


Broadcasting 


December  29,  1958    •    Page  27 


NEWSPAPER  STRIKE  continued 


sales"  came  to  19.6%  of  the  "inconven- 
ienced" interviewees  or  11.6%  of  all  inter- 
viewees. Another  0.7%  of  the  inconven- 
ienced (0.4%  of  total)  said  they  miss  the 
want  ads. 

Those  who  said  they  "miss  the  news" 
came  to  16%  of  those  who  missed  anything 
or  9.5%  of  the  total.  In  addition,  9.1% 
(5.4%  of  all  1,000)  "miss  special  features"; 
7.7%  (4.6%  of  total)  "miss  it  all";  1.4% 
(0.8%  of  total)  miss  "keeping  up  on  current 
events";  3.5%  (2.1%  of  total)  said  they 
"don't  know  what's  going  on";  13.3% 
(7.9%  of  total)  felt  they  were  inconven- 
ienced because  they  "get  more  news  in 
papers  than  on  radio  and  television,"  and 
2.1%  (1.2%  of  total)  "miss  financial  news." 

A  group  of  11.9%  (7%  of  total)  said 
they  "just  like  to  have  a  paper  every  day," 
while  others — generally  in  small  numbers — 
gave  such  sources  of  inconvenience  as  these: 
"business  reasons"  and  strike  is  "holding 
back  business,"  "children  miss  it  [news- 
paper]," "haven't  anything  to  read,"  "need 
visual  impression,"  "need  papers  for  school," 
"can't  follow  sports  any  more,"  "like  to  get 
all  news  in  one  package,"  "like  to  read  news 
as  well  as  hear  it"  and,  as  a  few  put  it, 
"can't  sit  and  relax  without  a  newspaper." 

The  survey  also  undertook  to  score  the 
popularity  of  individual  newspaper  features 
by  asking  "which  do  you  miss  most?"  Ob- 
servers felt  that  few  of  them  ranked  nearly 
so  high  as  would  be  generally  expected. 

News  events  took  first  place  with  43.2% 
of  the  mentions  (again,  percentages  exceed 
100  because  of  multiple  answers).  Adver- 
tising came  second  (18.5%)  followed  by 
editorials  (13.1%)  and  sports  (11.3%). 

Tv-radio  section  got  a  4.1%  response; 


financial  and  theatre  sections  4.5%  each; 
comics  5.9%;  Hollywood  columns  0.5%; 
women's  page  3.2%;  doctor's  column  1.4%; 
features  5.9%;  crossword  puzzle  1.8%; 
school  page,  real  estate  sections,  cartoons 
and  obituaries  0.5%  each;  inquiring  photog- 
rapher 1.4%. 

A  total  of  10.4%  said  they  missed  "every- 
thing,"' while  3.6%  "didn't  know"  and 
6.3%  said  "nothing." 

The  deadlocked  newspaper  negotiations 
led  to  still  more  station  business  in  the 
greater  New  York  market  last  week. 

A  spot  check  of  several  stations  revealed 
that: 

•  WMGM  billings  ran  "a  minimum  of 
30%"  higher  this  month  than  for  Decem- 
ber 1957.  A  "tremendous  influx"  of  orders 
signed  over  the  past  10  days,  station  of- 
ficials said,  "indicate  that  January  will  be  a 
very  good  month."  Typical  "happy  custom- 
er" at  WMGM:  the  15-store  Sunset  ap- 
pliance chain  which  credited  WMGM  for 
sustaining  a  steady  flow  of  customers. 

•  WABC:  ABC-owned  radio  station,  had 
a  15-20%  billing  gain,  much  of  it  due  to 
such  "new"  advertisers  as  Willougby's, 
New  York  camera  store  chain  (which  also 
bought  other  stations),  B.  Altman,  Mont- 
gomery Ward   and   Colonial  Electronics. 

•  WNEW,  already  boasting  of  its  "best 
year,"  experienced  a  30%  billing  increase, 
with  25%  of  this  due  to  strike-bound  news- 
paper advertisers  who  had  turned  to  radio 
"in  desperation."  While  most  of  the  business 
came  from  film  companies  and  movie  ex- 
hibitors [Advertisers  &  Agencies,  Dec. 
22],  WNEW  was  able  to  persuade  Brooklyn 
Union  Gas  Co.  to  stick  with  the  station 
"beyond  the  duration  of  the  strike,"  also 


COLUMBIA  MEASURES  STRIKE  IMPACT 


Deprived  of  their  daily  newspaper  "text- 
books," student  reporters  at  Columbia  U. 
graduate  school  of  journalism  last  week  did 
"lab  work."  Some  80  of  them  were  sent  by 
faculty  members  onto  the  sidewalks  of  New 
York  to  report  on  the  effects  of  the  three- 
week-old  newspaper  deliverers  strike.  Among 
their  findings: 

Out  of  New  York's  16,000  newsstands, 
10,000  were  estimated  to  have  shuttered  for 
the  duration,  resulting  in  a  75-80%  business 
decline  the  first  week  of  the  strike.  While 
tv  viewing  remained  constant,  radio  listen- 
ing jumped  sharply,  with  New  Yorkers 
seeking  news  of  the  world  and  news  of 
shopping. 

Though  some  employment  agencies  took 
to  the  air  (see  page  27),  two  associa- 
tions representing  200  employment  agencies 
and  11  individual  agents  reported  then- 
business  in  filling  jobs  had  dropped  from 
35-75%.  Funeral  attendance  fell  20%,  there 
being  no  papers  to  carry  obituaries  and 
funeral  announcements. 

They  also  learned  that  city  government, 
deprived  of  the  publicity  spotlight  offered 
by  newspapers,  was  "running  in  low  gear," 
referring  principally  to  public  hearings,  ex- 
ecutive pronouncements  and  council  meet- 
ings. 

Page  28    •    December  29,  1958 


Rivalry  was  reported  between  WRCA- 
AM-TV  and  the  New  York  Central  Rail- 
road, both  offering  commuters  "newspapers" 
of  sorts;  the  NBC-owned  station  weekly 
supplying  150,000  news  digests  to  travel- 
ing suburbanites,  while  the  NYCRR  runs 
second  with  a  press  run  of  48,500. 

Smaller  merchants — those  catering  to  par- 
ticular customers — were  reported  feeling  the 
pinch,  as  were  auto  dealers,  a  spot  check 
of  whom  showed  a  5-70%  drop  in  sales. 
Most  of  these  dealers  rely  almost  princi- 
pally on  newspaper  advertising  (those  who 
didn't  use  newspapers  showed  little  ill  effect; 
those  who  did  told  the  Columbia  reporters 
they  "might  turn  to  radio — if  we  could  only 
buy  time").  Also  hurt  badly:  Real  estate 
operators  and  agents,  although  some  are 
learning  to  use  radio. 

Columbia  U.  students  also  talked  to  ex- 
ecutives at  C.E.  Hooper  Inc.  who  reported 
ratings  of  radio  up  "almost  10%."  This 
was  confirmed  by  spokesmen  for  The 
Pulse  Inc.  While  radio  went  to  town,  there 
was  no  "appreciable  change"  in  tv  viewing 
habits,  executives  of  both  A.C.  Nielsen  Co. 
and  Trendex  told  the  Columbia  U.  students. 
Said  Trendex:  "People's  tv  habits  are  solid- 
ly entrenched  now.  .  .  ." 


got  Smith-Corona  to  emulate  rival  Royal- 
McBee  (which  had  bought  time  on  radio 
before  the  strike  was  called).  Other  adver- 
tisers at  WNEW,  both  "new  and  expanded," 
include  Fanny  Farmer  Candy  Shops  (nor- 
mally a  pre-yuletide  two-week  advertiser 
only),  Household  Finance  Corp.,  Atlantic 
City  (N.J.)  Chamber  of  Commerce  and  the 
Washington  Square  Development  Corp., 
which,  deprived  of  its  real  estate  listings, 
used  radio  to  attract  prospective  tenants. 

•  WQXR,  one  of  the  heaviest-booked 
stations  in  town  the  year-round,  could  "only 
accept"  a  14%  billing  increase,  signing  such 
unusual  (to  radio,  at  least)  clients  as  Hilton 
Hotels  Corp.  (to  promote  New  Year's  Eve 
reservations  at  the  Waldorf-Astoria)  and 
Webb  &  Knapp  Realty,  whose  chic  Play- 
bill Restaurant  has  suffered  along  with  the 
theatres  (see  below), 

•  WRCA,  whose  sister  station  WRCA- 
TV  was  one  of  the  first  to  open  up  time 
to  hard  pressed  theatrical  entrepreneurs  by 
selling  Playwrights  Co.  30  minutes  of  post- 
1  a.m.  time,  increased  its  business  by  "at 
least  25%."  Paramount  Pictures  Corp., 
launching  what  it  calls  "one  of  the  biggest 
radio-tv  promotions  in  our  history,"  staged 
a  $1,000  bill  "Buccaneer  Treasure  Hunt" 
(for  the  new  Yul  Brynner  film,  "The  Buc- 
caneer"). It  used  the  station's  entire  pro- 
gram schedule  for  treasure  hunt  clues.  Start- 
ing Wednesday  night  (Christmas  Eve)  and 
running  for  "the  duration,"  WRCA-TV 
"took  back"  five  minutes  of  the  Jack  Paar 
Show,  sold  the  strip  to  the  League  of  New 
York  Theatres  so  that  New  York  viewers 
could  know  what  plays  were  playing. 

•  WMCA  said  its  business  was  up  as  high 
as  40%  over  last  year  at  this  time.  It  re- 
ported it,  too,  had  found  a  1959  advertiser 
among  the  strike-bound  newspaper  "regu- 
lars." Montgomery  Ward,  said  WMCA,  was 
sold  to  way  on  into  January. 

What  made  this  "test"  of  radio  important 
was  the  fact  that  the  medium  attracted 
businessmen  who  would  not  have  consid- 
ered radio  under  any  other  circumstances. 
Though  the  job  market  was  narrowly  re- 
stricted by  lack  of  classified  ads  in  the 
newspapers,  such  employment  agents  as 
Office  Temporaries  Inc.  took  to  the  air  and 
filled  hundreds  of  temporary  openings.  Hard 
pressed  theatre  managers  found  radio  help- 
ful in  filling  houses.  Among  the  theatres 
buying  time  were  the  Coronet  (for  the 
Budd  Schulberg-Harvey  Breit  hit  "The  Dis- 
enchanted"), the  Bijou  (for  the  Actors 
Studio  production  of  Sean  O'Casey's  "Shad- 
ow of  a  Gunman")  and  the  Phoenix  (for 
Graham  Greene's  "The  Power  and  the 
Glory"). 

Radio  helped  United  Artist  Corp.,  which 
opened  "Separate  Tables"  during  the  strike. 
UA  preceded  and  followed  this  premiere 
with  a  blitz  spot  campaign  and  during  the 
weekend  of  Dec.  21-22  racked  up  "an  out- 
standing gross"  of  $33,100  at  two  theatres. 

While  radio  stations  continued  to  sign 
up  new  clients,  the  New  York  tv  stations 
— already  "over-subscribed" — had  to  turn 
them  away.  To  illustrate,  WOR  last  week 
tabulated  increased  orders  of  $15,000  for  a 
seven-day  period;  at  the  same  time,  WOR- 
TV  could  take  on  only  $6,500  more. 

Broadcasting 


ADVERTISERS  &  AGENCIES 


NATIVES  RESTLESS  ON  MADISON  AVENUE 

$185  million  in  1958  account  switches  points  to  continuing  uncertainty 


With  agency  mergers  and  advertising 
volume  on  the  rise  at  the  year's  end,  is 
there  a  chance  for  stability  in  the  associa- 
tion of  client  and  his  agency? 

Though  only  events  in  the  year  1959  can 
answer  this  question,  a  climb  to  new  peaks 
in  account  switch  traffic  and  billing  volume 
this  past  year  indicates  anything  but  a  stable 
situation. 

More  than  $185  million  worth  of  adver- 
tising accounts  changed  agencies  during 
1958.  In  the  previous  year,  a  similar  esti- 
mate placed  the  account  switch  volume  at 
the  $130  million  level. 

Of  necessity  these  estimates  are  conserva- 
tive because  in  general  they  are  confined  to 
the  "cream"  accounts  and  to  advertisers 
who  buy  or  at  least  consider  the  broadcast 
media  in  their  ad  plans  (see  table,  page 
30). 

There  were  two  major  trends — among 
the  many — responsible  for  the  increased  ac- 
counts switching:  (1)  a  continued  growth 
of  the  toiletries  business  and  with  it 
heightened  competition  and  (2)  the  jarring 
sales  skid  in  the  auto  industry. 

The  toiletries  upset  revealed  itself  in  the 
list  of  accounts  which  moved  from  one 
agency  to  another.  Numerically  there  were 
more  shifts  in  toiletries  accounts  than  in 
any  single  category  including  foods,  which 
usually  score  high  in  agency  movement. 

Many  of  the  headliner  account  switches 
of  1957  were  repeaters  last  year.  These  in- 
cluded an  overlap  of  the  auto  account 
jostling  underway  in  earnest  at  the  end 
of  1957  and  continuing  through  1958. 

The  departure  in  late  1957  of  General 
Motors'  Buick  Div.  from  Kudner  Agency, 
New  York,  unsettled  Madison  Ave.  and 
set  off  in  early  1958  a  chain  reaction  of 
auto  account  bumping. 

The  Lincoln  Question  •  Young  &  Rubi- 
cam,  when  the  year  was  only  a  few  weeks 
old,  resigned  the  $3.5  million  Lincoln  (Ford 
Motor  Div.)  account  and  left  it  dangling,  a 
situation  that  did  not  iron  out  until  the  Buick 
question  was  resolved. 

It  was  not  long  in  coming:  What  could 
be  considered  the  biggest  switch  of  the 
year  as  well  as  one  of  the  most  spectacular 
in  the  history  of  advertising,  McCann- 
Erickson  in  February  landed  the  $23-25 
million  Buick  account,  simultaneously 
throwing  its  $16-20  million  Chrysler  adver- 
tising (Chrysler,  Chrysler  Imperial,  institu- 
tional and  export)  up  for  grabs  and  ending 
a  14-year  association  with  Chrysler.  Thus 
ended,  too,  a  search  started  when  the  Gen- 
eral Motors  Div.  decided  to  leave  Kudner 
after  22  years. 

Chrysler  then  split  its  advertising  assign- 
ments into  two  parts.  Its  approximately  $10 
million  Chrysler  Div.  went  to  Young  & 
Rubicam  and  its  institutional  and  export 
business  (also  perhaps  as  high  as  $10  mil- 
lion) went  to  Leo  Burnett  Co.  Following 

Broadcasting 


this  directly,  Y  &  R's  former  Lincoln  (plus 
Continental)  account  was  parked  at  Ken- 
yon  &  Eckhardt  alongside  another  Ford 
Motor  Co.  account  (Mercury  Div.). 

This  was  but  a  beginning  in  GM's  hot- 
rod ride  along  Madison  Ave.  Next  GM 
moves — and  ones  which  caused  a  drastic 
billing  reduction  and  staff  curtailment  at 
Kudner  during  the  year — came  at  the  end 
of  March:  Frigidaire  Div.  with  $6-7  mil- 
lion billing  moved  from  Kudner  to  Dancer- 
Fitzgerald-Sample  and  GMC  Truck  and 
Coach,  worth  about  $1.5  million,  moved 
from  Kudner  to  McCann-Erickson,  already 
busily  setting  up  its  servicing  of  Buick. 

Ford  continued  its  game  of  musical  chairs 
right  into  this  month:  It  took  Edsel  out  of 
Foote,  Cone  &  Belding  and  drove  it  into 
Kenyon  &  Eckhardt  and  in  exchange 
switched  Lincoln  from  K  &  E  to  FC&B. 
Both  accounts  were  active  in  network  tv. 
The  changes  made  by  Ford  placed  its  two 
medium-priced  autos  in  one  agency  and 
unified  its  tv  program  sponsorship. 

These  were  the  auto  headliners  along  ad 
row  but  not  all  inclusive.  Also  worthy  of 


mention:  once-broadcast  heavy  Studebaker- 
Packard  which  had  shifted  from  Benton  & 
Bowles  to  Burke  Dowling  Adams  in  1957, 
moved  again  in  August,  lodging  its  $7  mil- 
lion budget  with  D'Arcy  Adv.,  St.  Louis. 

Since  many  account  switches  reflect  busi- 
ness trends,  the  rise  of  the  small  foreign 
car  in  the  market  was  sure  to  be  felt.  Early 
in  the  year,  Renault  automobiles,  which 
had  been  handled  by  Mann-Ellis,  New 
York,  appointed  Needham,  Louis  &  Brorby, 
New  York,  for  its  estimated  $400,000  ac- 
count. At  midyear  Standard  Triumph  Motor 
Co.  took  its  $500,000  ad  budget  out  of 
Gore  Smith  Greenland  Inc.  and  went  to 
Doherty,  Clifford,  Steers  &  Shenfield. 

In  the  transportation  area,  too,  there  was 
the  two-way  switch  of  foreign  airlines  ac- 
counts in  February  when  KLM-Royal  Dutch 
Airlines  moved  from  Charles  W.  Hoyt  Co., 
New  York,  to  Erwin  Wasey,  Ruthrauff  & 
Ryan,  also  New  York,  which  thereby  picked 
up  an  estimated  $1  million  in  billing.  Hoyt 
meanwhile  replaced  approximately  $250,- 
000  by  adding  Deutsche  Lufthansen  A.  G. 
of  Cologne,  Germany,  formerly  handled 
by  Albert  Woodley  Co.,  New  York. 

Few  advertiser  categories  were  sacrosanct 
in  the  account  shifting.  Uprooted  were  ac- 
counts selling  foods,  skin  creams  and  hair 
tonics,  soaps  and  cleansers,  beers,  watches, 
insurance,  meat  products  and  even  flowers 
and  religion. 

Represented  in  this  huge  turnover  of  ac- 
counts were  such  diverse  (and  more  often 
than  not  unrelated)  causes  as  changes  in 
media    strategy,    personality    conflict,  an 


agency's  courting  of  a  prospective  client, 
the  economics  (marketing  or  sales  changes 
over  which  the  client  has  no  control), 
a  realignment  of  client  management  and  a 
change  in  ad  policy,  product  conflicts  within 
an  agency,  product  reassignment  by  an  ad- 
vertiser who  has  more  than  one  agency 
handling  his  several  products  etc. 

Some  accounts  (Buick  was  included) 
with  long  association  with  their  agencies 
were  subject  to  one  or  more  of  these  fac- 
tors leading  to  unrest  and  eventual  divorce. 
For  example,  last  fall,  General  Baking  Co. 
(Bond  bread  and  other  bakery  products), 
New  York,  after  a  38-year  association  with 
BBDO  pulled  out  its  $1.5  million  account 
and  gave  it  to  Compton  Adv.,  J.  R.  Filbert 
Inc.,  Baltimore,  after  11  years  with  Sullivan, 
Stauffer,  Colwell  &  Bayles,  New  York, 
found  a  new  berth  with  Young  &  Rubicam 
(Filbert  uses  much  of  its  $1.5  million  billing 
in  radio-tv  spot). 

In  addition  to  Frigidaire,  the  durable 
goods  field  was  highlighted  by  Hotpoint 
Inc.  (tv  sets  and  white  goods),  Chicago, 
which  transferred  its  $3.5  million  account 


to  Compton,  Chicago,  ending  its  three- 
agency  structure  of  Needham,  Louis  & 
Brorby,  Maxon  and  J.  R.  Pershall  Co.,  all 
Chicago,  and  by  Emerson  Radio  &  Phono- 
graph (two  years  ago  at  $4  million  at 
Grey  when  it  left  to  appoint  Gore  Smith 
Greenland)  which  switched  again  appoint- 
ing Friend-Reiss  Adv.,  New  York.  (Emer- 
son may  be  coming  back  up  in  billing  having 
absorbed  Allen  B.  DuMont  Labs'  consumer 
line). 

El-Fated  Interview  •  Another  holdover 
from  1957  was  the  Kolynos  toothpaste  ac- 
count, amounting  to  about  $300,000,  which 
Whitehall  Pharmacal  had  taken  away  from 
Grey  Adv.  after  Grey  President  Arthur  Fatt 
said  in  a  tv  interview  that  he  had  used  the 
competing  Crest  toothpaste  that  morning. 
Kolynos  landed  in  January  at  Tatham-Laird. 
T-L  President  J.  Kenneth  Laird  had  been 
using  Kolynos  about  six  weeks  at  the  time. 

There  were  many  changes  in  the  toilet- 
ries business  other  than  Kolynos  and  some 
of  which  are  mentioned  here.  Mennen  Co. 
tightened  its  agency  structure  by  consoli- 
dating its  accounts  at  Grey  Adv.  and  War- 
wick &  Legler  at  the  expense  of  McCann- 
Erickson  and  M-E's  Marschalk  &  Pratt  Div., 
both  of  which  had  the  lion's  share  of 
Mennen's  $6  million  budget.  W  &  L  and 
Grey  now  split  the  billings  roughly  50-50, 
the  former  agency  emphasizing  the  men's 
line  and  Grey  the  women's  and  baby  prod- 
ucts. 

Still  others:  an  estimated  $2  million  of 
Lanolin  Plus  (cosmetics  and  toiletries),  Chi- 
Continued  on  page  32 
December  29,  195S    •    Page  29 


'58  s  MAJOR  SWITCHES:  Pages  30-31 


ADVERTISERS  &  AGENCIES  continued 


mmmmmmmmmms 


TRACK  RECORD  ON  WHO  WENT  WHERE 


Account 

From 

lo 

ALPHA  BETA  FOOD  MARKETS 

HIXON  &  JORGENSEN 

DONAHUE  &  COE 

AMERICAN  MACHINE  &  FOUNDRY 

FLETCHER  RICHARDS 

CUNNINGHAM  &  WALSH 

AMERICAN  TOBACCO  (International  Adv.) 

BBDO 

GOTHAM-VLADIMIR 

B.  T.  BABBITT 

Bab-O,  Cameo  Soap 
Glim 

DONAHUE  &  COE 
DOYLE  DANE  BERNBACH 

BROWN  &  BUTCHER 
BROWN  &  BUTCHER 

BANK  OF  CALIFORNIA 

FLETCHER  RICHARDS 

HONIG-COOPER,  HARRINGTON  &  MINER 

BENRUS  WATCH 

LENNEN  &  NEWELL 

GREY  ADV. 

BLUE  COAL 

SULLIVAN,  STAUFFER,  COLWELL  &  BAYLES 

MONROE  GREENTHAL 

BON  AMI* 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN 
KASTOR,  FARRELL,  CHESLEY  &  CLIFFORD 
WEISS  &  GELLER 

KASTOR,  FARRELL,  CHESLEY  &  CLIFFORD 

WEISS  &  GELLER 

COLE,  FISCHER  &  ROGOW 

BORDEN  CO.  (Starlac  Dry  Milk) 

YOUNG  &  RUBICAM 

DANCER-FITZGERALD-SAMPLE 

BREAST  -O'-CHICKEN  TUNA 

GUILD,  BASCOM  &  BONFIGLI 

ROBINSON,  JENSEN,  FENWICK  &  HAINES 

BROWN  &  WILLIAMSON 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN 

TED  BATES 

BURLINGTON  INDUSTRIES 

DANIEL  &  CHARLES 

J.  M.  MATHES 

CHESEBROUGH-POND'S 
Vaseline  Jelly 
Angel  Skin 
Seaforth 

Prince  Matchabelii,  Simonetta  Perfumes 

MCCANN-ERICKSON 
J.  WALTER  THOMPSON 
MORSE  INTL. 
MORSE  INTL. 

WILLIAM  ESTY 
COMPTON  ADV. 
COMPTON  ADV. 
J.  WALTER  THOMPSON 

CHRYSLER 
Chrysler  Div. 
Institutional  and  Export 

MCCANN-ERICKSON 
MCCANN-ERICKSON 

YOUNG  &  RUBICAM 
LEO  BURNETT 

CHUN  WONG  (Foods) 

MOTTL  &  SITEMAN 

COMPTON  ADV. 

CLARK  OIL 

MATHISSON 

TATHAM-LAIRD 

COLGATE-PALMOLIVE 
Vel  Powder 
Cashmere  Bouquet 
Halo 
Ajax 
Vel  Bar 

LENNEN  &  NEWELL 

CARL  S.  BROWN 
BRYAN  HOUSTON 
BROWN  &  BUTCHER 

norman,  craig  &  kummel 

d'arcy 

d'arcy 

mccann-erickson 

LENNEN  &  NEWELL 

COLUMBIA  RECORD  CLUB 

MAXWELL  SACKHEIM 

WUNDERMAN,  RICOTTA  &  KLEIN 

CONGOLEUM-NAIRN 

Goldseal  Floor  and  Wall  Coverings 

DANCER-FITZGERALD-SAMPLE 

KEYES,  MADDEN  &  JONES 

DEUTSCHE  LUFTHANSEN  A.  G. 

ALBERT  WOODLEY 

CHARLES  W.  HOYT 

EMERSON 

GORE/  SMITH/ GREENLAND 

FRIEND-REISS 

EQUITABLE  LIFE  ASSURANCE  CO. 

KENYON  &  ECKHARDT 

FOOTE,  CONE  &  BELDING 

EVERSHARP  (Schick  Razor) 

CUNNINGHAM  &  WALSH 

COMPTON  ADV. 

MAX  FACTOR 
Hi  Society 

Natural  Wave,  Hi-Fi 

DOYLE  DANE  BERNBACH 

Kr.l>  i  Ui>  *x  CLivrlAKIJ  I 

KENYON  &  ECKHARDT 

J.  R.  FILBERT 

SULLIVAN,  STAUFFER,  COLWELL  &  BAYLES 

YOUNG  &  RUBICAM 

FLORISTS  TELEGRAPH  DELIVERY  ASSN. 

GRANT  ADV. 

KEYES,  MADDEN  &  JONES 

FORD  MOTOR 

Lincoln-Continental* 

Edsel  • 

YOUNG  &  RUBICAM 
KENYON  &  ECKHARDT 
FOOTE,  CONE  &  BELDING 

KENYON  &  ECKHARDT 
FOOTE,  CONE  &  BELDING 
KENYON  &  ECKHARDT 

GENERAL  BAKING 

BBDO 

COMPTON  ADV. 

GENERAL  FOODS 

S.O.S. 

Maxwell  House  Vacuum  Coffee 
Calumet  Baking  Powder,  D-Zerta,  Walter 
Baker  Chocolate,  Minute  Potatoes 

MCCANN-ERICKSON 
BENTON  &  BOWLES 

BENTON  &  BOWLES 

FOOTE,  CONE  &  BELDING 
OGILVY,  BENSON  &  MATHER 

FOOTE,  CONE  &  BELDING 

GENERAL  MOTORS 
Buick 
Frigidaire 

GMC  Truck  &  Coach 

KUDNER 
KUDNER 
KUDNER 

MCCANN-ERICKSON 

DANCER-FITZGERALD-SAMPLE 

MCCANN-ERICKSON 

M.  K.  GOETZ  BREWING 

COMPTON  ADV. 

POTTS-WOODBURY  &  JOHN  W.  SHAW 

HOT  POINT 

NEEDHAM,  LOUIS  &  BRORBY  and 

maxon  and  J.  r.  pershall 

COMPTON  ADV. 

A.  M.  KARAGHEUSIAN  (Rugs) 

FULLER  &  SMITH  &  ROSS 

FOOTE,  CONE  &  BELDING 

Page  30    •    December  29,  1958 


Broadcasting 


I  ^>  I  fkg  <  CbCCJ         ^e  ^s^n9  071  these  two  pages  shows  major  account  shifts  of  1958. 

Im/vA       1 1\ V3I       I  W'^^CJ         Asterisk  (*)  indicates  an  account  which  moved  twice  or  more. 


Account 

From 

1  O 

KLM  AIRLINES 

CHARLES  W.  HOYT 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN 

KOLYNOb  TOOTHPASTE 

GREY  ADV. 

TATHA M -LAIRD 

KKOGcR  CO. 

CAMPBELL-EWALD 

CAMPBELL-MITHUN 

1  AMAI  IM  DIIIC 

LANOLIN  rLUb 

KAblUR,  JrARRbLL,  CHbbLbY  &  CLIFFORD 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN 

LANVIN  PARFUMS 

NORTH  ADV. 

DOWD,  REDFIELD  &  JOHNSTONE 

LEEDS  CHEMICAL  PRODUCTS 

LEEDS  &  YORK  and  ARTHUR  MEYERHOFF 

LIVINGSTON  &  ASSOC. 

LEVER  BROS.  (Air  Wick) 

NORMAN,  CRAIG  &  KUMMEL 

FOOTE,  CONE  &  BELDING 

MENNEN  CO. 
men  s  Line 

Women's  and  Baby  Lines 

MCCANN-ERICKSON  &  MARSHALK  &  PRATT 
MCCANN-ERICKSON  &  MARSHALK  &  PRATT 

WARWICK.  &  LhuLhR 
GREY  ADV. 

McKlvcL  INC 

BLAINE-THOMPSON 

1       TI      tl  A  TlTX/f  *  XT 

L.  H.  HAR1MA1N 

MINUTE  MAID 

TED  BATES 

HILTON  &  RIGGIO 

JOHN  MORRELL  &  CO. 

r/iorrsii  fviears,  i\ea  nearr  L/09  rooa 

CAMFBtLL-IVU  I  HUN 

JOHIN  W.  3HAW 

IVlUCLLtK  /VIAL. AKOIN  1 

CALKIINS  &  HULDhN 

DUHhKlY,  CLlrrUKD,  olttKooc  oHr.INrlfc.JLD 

KIATI^\KIAI    A  IDI  IKICC 

SOUTHERN  ADV. 

MARSHALK  &  rKA  I  1 

ratl.ni 

COMPTON  ADV. 

D  ARCY 

MFCTI  P  1  CMIID 
INCd  1  Lt-LtlvlU  K 

Harriet  Hubbard  Ayer,  Pinaud  Men's  Toiletries 

LEWIN,  WILLIAMS  &  SAYLOR 

R.  T.  O'CONNELL 

NORTHAM-WARREN 

Cutex,  Odorono,  Peggy  Sage  Nail  Polish 

J.  M.  MATHES 

DOYLE  DANE  BERNBACH 

NOXZEMA 

MaCMANUS,  JOHN  &  ADAMS 

DOHERTY,  CLIFFORD,  STEERS  &  SHENFIELD 

OKLAHOMA  OIL 

MARYLAND  ADV. 

NEEDHAM,  LOUIS  &  BRORBY 

PABST 

NORMAN,  CRAIG  &  KUMMEL 

KENYON  &  ECKHARDT 

PHARMA-CRAFT  (Coldene) 

J.  WALTER  THOMPSON 

CUNNINGHAM  &  WALSH 

PHILIP  MORRIS  (Regular  &  King  Size) 

N.  W.  AYER 

LEO  BURNETT 

PILSNER  BREWING 

CLIFFORD  A.  KROENING 

NORTH  ADV. 

QUAKER  OATS  (Ken-L  Dog  Food) 

NEEDHAM,  LOUIS  &  BRORBY 

J.  WALTER  THOMPSON 

REGAL  SHOE 

DOYLE  DANE  BERNBACH 

EMIL  MOGUL 

RENAULT 

MANN-ELLIS 

NEEDHAM,  LOUIS  &  BRORBY 

REVLON 

That  Man  Cologne 

Baby  Silicare,  High  Gloss,  Sun  Bath 

Thin  Down 

EMIL  MOGUL 

DOWD,  REDFIELD  &  JOHNSTONE 
DOWD,  REDFIELD  &  JOHNSTONE 

HEINEMAN,  KLEINFELD,  SHAW  &  JOSEPH 
C.  J.  LA  ROCHE 

Unassigned 

RIVAL  DOG  FOOD 

MCCANN-ERICKSON 

GUILD,  BASCOM  &  BONFIGLI 

ORAL  ROBERTS  EVANGELISTIC  ASSN. 

C.  L.  MILLER 

KEYES,  MADDEN  &  JONES 

SQUIRT 

FLETCHER  RICHARDS 

HONIG-COOPER,  HARRINGTON  &  MINER 

STANDARD  TRIUMPH  MOTOR  CO. 

GORE/SMITH/GREENLAND 

DOHERTY,  CLIFFORD,  STEERS  &  SHENFIELD 

STAR-KIST  TUNA 

HONIG-COOPER 

LEO  BURNETT 

STEPHAN'S  HAIR  PREPARATIONS 

J.  J.  CAPPO 

CUNNINGHAM  &  WALSH 

STUDEBAKER-PACKARD 

BURKE,  DOWLING,  ADAMS 

D'ARCY 

SWIFT  &  CO. 

All— Sweet,  Vigoro,  Eod-O 

Swift  Shortening,  Jewell  Shortening,  Swiftning 

J.  WAL1LK  IHOMrSON 
J.  WALTER  THOMPSON 

LEO  BURNETT 

DANCER-FITZGERALD-SAMPLE 

THOM  McAN 

OGILVY,  BENSON  &  MATHER 

DOYLE  DANE  BERNBACH 

VITA  FOODS 

BLAINE  THOMPSON 

L.  H.  HARTMAN 

WARING  PRODUCTS 

ANDERSON  &  CAIRNS 

FULLER  &  SMITH  &  ROSS 

WARNER-LAMBERT 
Du  Barry,  Sportsman 
Bromo-Seltzer 

NORMAN,  CRAIG  &  KUMMEL 
LENNEN  &  NEWELL 

LAMBERT  &  FEASLEY 
WARWICK  &  LEGLER 

WEST  END  BREWING 

COHEN  &  ALESHIRE 

DOYLE  DANE  BERNBACH 

WESTERN  PACIFIC  RAILROAD 

FLETCHER  RICHARDS 

HONIG-COOPER,  HARRINGTON  &  MINER 

WESTINGHOUSE  (Tv  Sets,  Radios,  Phonographs) 

MCCANN-ERICKSON 

GREY  ADV. 

DR.  WEST'S  TOOTHPASTE 

J.  WALTER  THOMPSON 

KEYES,  MADDEN  &  JONES 

WHITEHALL  (Neet) 

ERWIN  WASEY,  RUTHRAUFF  &  RYAN 

GUMBINNER 

WILSON  &  CO. 

NEEDHAM,  LOUIS  &  BRORBY 

KENYON  &  ECKHARDT 

WOOLITE 

FLETCHER  RICHARDS 

HONIG-COOPER,  HARRINGTON  &  MINER 

ZENITH 

EARLE  LUDGIN 

FOOTE,  CONE  &  BELDING 

Broadcasting 


December  29,  1958    •    Page  31 


ADVERTISERS  &  AGENCIES  continued 


(Continued  from  page  29) 

cago,  from  Kastor,  Farrell,  Chesley  &  Clif- 
ford, New  York,  to  Erwin  Wasey,  RuthraufI 
&  Ryan,  Chicago;  about  $1  million  of 
Stephan's  Distributing  Corp.  (Stephan's 
dandruff  remover  hair  lotion),  Fort  Lauder- 
dale, Fla.,  from  J.  J.  Coppo  Co.,  Baldwin, 
N.  Y.,  to  Cunningham  &  Walsh,  New  York; 
a  $2  million  billing  of  Northam  Warren 
Corp.  (Cutex  nail  polish,  Odorono  deodor- 
ants, other  products)  from  J.  M.  Mathes  to 
Doyle  Dane  Bernbach;  the  Harriet  Hubbard 
Ayer  and  Pinaud  men's  toiletries,  divisions 
of  Nestle-LeMur  Co.,  from  Lewin,  Williams 
&  Saylor  to  R.  T.  O'Connell  Co.,  New  York, 
a  $3  million  billing  in  Max  Factor  &  Co., 
Hollywood,  products  (Natural  Wave  hair 
spray,  Hi-Fi  fluid  make-up  and  fragrance 
lines)  from  Doyle  Dane  Bernbach,  New 
York,  to  Kenyon  &  Eckhardt,  Los  Angeles, 
ending  in  June  a  two-month  agency  search 
by  the  client., 

Chesebrough-Pond's  Inc.  was  active  in 
the  switch  column.  It  acquired  the  cosmetics 
line  of  Vick  Chemical  Corp.  and  named  J. 
Walter  Thompson,  New  York,  to  handle 
the  Prince  Matchabelli  and  Simonetta  lines 
of  perfumes  and  fragrances  and  Compton, 
New  York,  the  Seaforth  lines  of  men's 
toiletries  (both  had  been  handled  by  Morse 
International,  New  York)  and  moved  its 
Vaseline  petroleum  jelly  to  William  Esty 
from  McCann-Erickson,  and  its  Pond's 
Angel  Skin  from  JWT  to  Compton. 

Revlon — active  in  agency  reassignments 
in  1957 — again  this  year  reassigned  three 
of  the  four  products  pulled  out  of  Dowd, 
Redfield  &  Johnstone,  New  York  and  Bos- 
ton, to  C.  J.  LaRoche,  New  York,  with  an 
estimated  $750,000  billing  (much  of  it  in 
radio-tv)  going  to  LaRoche  for  Baby  Sili- 
care,  High  Gloss  and  Sun  Bath.  Thin  Down 
weight  reducing  pills  are  still  to  be  assigned. 
Revlon  also  moved  That  Man  cologne  from 
Emil  Mogul  (which  tested  the  product)  to 
Heineman,  Kleinfeld,  Shaw  &  Joseph. 

Warner-Lambert  Pharmaceuticals  moved 
these  accounts:  DuBarry  and  Sportsman 
lines  in  the  fall  from  Norman,  Craig  & 
Kummel  to  Lambert  &  Feasley,  New  York, 
and  earlier  in  the  year  its  Bromo-Seltzer 
(about  $2.5  million)  from  Lennen  &  Newell 
to  Warwick  &  Legler. 

Unusual  activity  was  recorded  by  Colgate- 
Palmolive:  Vel  powder,  with  billings  esti- 
mated at  $1.9  million,  assigned  from  Len- 
nen &  Newell  to  Norman,  Craig  &  Kummel, 
which  moved  in  with  a  recommendation 
that  the  bulk  of  the  budget  go  to  tv;  Cash- 
mere Bouquet,  a  $2  million  account  and 
heavily  broadcast-oriented  (mostly  tv),  was 
resigned  by  Bryan  Houston,  New  York,  and 
placed  in  the  St.  Louis  shop  of  D'Arcy  Adv. 
which  earlier  in  the  year  had  obtained  C-P's 
Halo  account,  another  $2  million  plus  and  a 
holdover  from  1957  (resigned  by  Carl  S. 
Brown  Co.);  and  after  considerable  shopping 
among  the  seven  agencies  handling  its  many 
products,  C-P  in  June  settled  on  McCann- 
Erickson  to  handle  its  Ajax  cleanser,  with 
an  estimated  $1.5  million  and  formerly 
handled  by  Bryan  Houston. 

Bon  Ami  in  the  fall  fired  Weiss  &  Geller 
after  only  8  of  15  contractual  months  had 
elapsed,  an  action  triggered  by  competitive 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  126,085,000  people  in  the  U.S.  over  12  years  of  age  during  the  week 
Dec.  12-18.  This  is  how  they  spent  their  time: 

71.7%    (90,403,000)  spent  1,741.6  million  hourst   watching  television 

60.5%    (76,281,000)  spent  1,174.6  million  hours    listening  to  radio 

80.1%  (100,994,000)  spent    429.7  million  hours   reading  newspapers 

32.6%    (41,104,000)  spent    198.5  million  hours    reading  magazines 

24.2%    (30,460,000)  spent    383.6  million  hours  ....  watching  movies  on  tv 
15.4%    (19,379,000)  spent      76.2  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

t  Hour  totals  are  weekly  figures.  People — numbers  and  percentages — are  figured  on  an 
average  daily  basis. 

*  AU  people  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the 
"attending  movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations 
are  available  within  two  to  seven  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  Dec.  1,  Sindlinger  data  shows:  (1)  112,743,000 
people  over  12  years  of  age  have  access  to  tv  (89.4%  of  the  people  in  that  age 
group) ;  (2)  43,693,000  households  with  tv;  (3)  48,184,000  tv  sets  in  use  in  U.S. 


factors,  financial  troubles  and  management 
shakeups  and  nearly  all  of  its  budget  tied 
in  with  barter.  Bon  Ami  appointed  Cole, 
Fischer  &  Rogow,  was  involved  in  a  legal 
action  and  settled  out  of  court  with  W  &  G. 
(Bon  Ami  cleanser,  a  $1.6  million  adver- 
tiser, had  appointed  W  &  G  in  1958  after 
it  had  resigned  Erwin  Wasey,  Ruthrauff  & 
Ryan  in  late  1957). 

There  were  agency  switches  by  big  food 
advertisers  such  as  General  Foods  and 
Swift. 

General  Foods  Corp.,  a  leading  food  ad- 
vertiser, set  in  motion  in  1958  a  broad 
blueprint  that  already  has  affected  two  agen- 
cies. Calumet  baking  powder,  D-Zerta, 
Minute  Potatoes,  Walter  Baker  chocolate — 
in  total  worth  about  $3  million  in  billing — 
were  moved  from  Young  &  Rubicam  and 
assigned  to  Foote,  Cone  &  Belding,  while  GF 
picked  a  fourth  new  agency,  Ogilvy,  Ben- 
son &  Mather,  New  York,  to  which  it  as- 
signed the  Maxwell  House  vacuum  packed 
ground  coffee  which  had  been  handled  by 
Benton  &  Bowles  ($2-3  million  account). 

Swift  &  Co.  took  its  $4  million  advertising 
parcel  at  J.  Walter  Thompson  in  the  spring 
and  carved  it  up  into  two  parts,  assigning 
$2  million  worth  of  All  Sweet,  Vigoro  and 
End-O  products  to  Leo  Burnett  and  another 
$2  million  in  Pard  dog  food,  Swift,  Jewell 
and  Swiftning  brands  to  Dancer-Fitzgerald- 
Sample. 

Quaker  Oats  Co.  later  shifted  a  $3-4 
million  Ken-L  Ration  dog  food  budget 
from  Needham,  Louis  &  Brorby  to  JWT. 
The  $1.7  million  Rival  Packing  Co.  dog 
food  shifted  to  Guild,  Bascomb  &  Bonfigli, 
San  Francisco,  in  September  from  McCann- 
Erickson,  New  York. 

Shifts  in  the  beer  industry  included  Pabst 
Brewing  Co.,  Chicago,  which  moved  a  $6.5 
million  budget  from  Norman,  Craig  &  Kum- 
mel to  Kenyon  &  Eckhardt.  Doyle  Dane 


Page  32 


December  29,  1958 


Bernbach  picked  up  $1  million  in  the  West 
End  Brewery  account  shift  from  Cohen  & 
Aleshire. 

The  cigarette  field  was  highlighted  by 
the  $5  million  account  of  Philip  Morris 
Co.'s  regular  and  king-sized  cigarettes  being 
snared  by  Leo  Burnett  Co.,  Chicago,  from 
N.  W.  Ayer  &  Son,  Philadelphia;  Brown  & 
Williamson  Tobacco  Co.  moving  Du  Maurier 
from  Erwin  Wasey,  Ruthrauff  &  Ryan  to 
Ted  Bates.  (Both  affected  broadcast  habits 
— Burnett  turning  over  a  portion  of  the 
PM  budget  to  tv  and  Bates  apparently 
planning  spot  radio  for  Du  Maurier  which 
had  been  in  print.) 

Third  largest  U.S.  food  chain — Kroger 
Co. — that  figured  in  1957  by  dropping 
Ralph  H.  Jones  Co.  of  Cincinnati  to  split 
its  $10  million  ad  account  between  Camp- 
bell-Ewald,  Detroit,  and  Campbell-Mithun, 
Minneapolis,  again  was  involved  as  Camp- 
bell-Ewald  dropped  its  share  as  "unprofit- 
able" and  C-M  picked  up  from  there  be- 
coming the  sole  agency. 

Other  top  changes: 

Broadcast-heavy  Nehi  Corp.,  Columbus, 
Ga.,  was  resigned  by  Compton  Adv.,  New 
York,  at  mid-year  but  soon  found  a  new 
home  for  its  total  $3  million  budget  at 
D'Arcy  Adv.,  St.  Louis.  Nehi  products  in- 
clude Royal  Crown  Cola,  Nehi  flavor  and 
Par-T-Pak.  (Nehi  formula  has  been  80% 
radio-tv  spot,  20%  newspapers.) 

Oral  Roberts  Evangelistic  Assn.  moved 
from  C.  L.  Miller  Co.  to  Keyes,  Madden 
&  Jones.  It  has  $1.75  million  in  radio-tv. 

Florists'  Telegraph  Delivery  Assn.,  De- 
troit, uprooted  its  $2.8  million  advertising 
budget  from  Grant  Adv.  and  went  to  Keyes, 
Madden  &  Jones  in  August.  Noted  was  ap- 
parent pressure  from  among  FTDA  ranks 
against  putting  90%  of  its  total  ad  dollar  in 
a  single  medium — network  tv.  Critics 
thought  this  wasn't  the  most  effective  method 

Broadcasting 


COVERAGE 

where  it  counts 

IC  r 

in  selling 

Todays  DENVER 


Check  the 

RATING 

of  your  choice 
KOIL  is  Your 

MUST  BUY"  station 
OMAHA 


SOLID 


KMYR 

DENVER 


HOOPER 

July-  Aug.  58 


PULSE 

17  County  Area    July  '58 


ALL  DAY    ^ore  quarter -hour 
firsts  than  any 
other  Denver 
station. 


IF  RESULTS  ARE  A  MUST,  SO  ARE  . 

the  Star  stations 

DON  W.  BURDEN  —  President 


Broadcasting 


December  29,  1958    •    Page  33 


VIEWED 


most|( 


"^The  WGAL-TV  audience  is  greater  than  the 
combined  audience  for  all  other  stations  in  the  Channel  8  coverage  area. 
See  Lancaster-Harrisburg-York  ARB  survey. 


Channel  S  •  Lancaster,  Fa.  •  NBC  and  CBS 

Representative:  The  MEEKER  Company,  Inc.*  New  York  •  Chicago  •  Los  Angeles  •  San  Francisco 


ADVERTISERS  &  AGENCIES  continued 


of  promotion.  FTDA  has   11,000  florists 
members. 

Equitable  Life  Assurance  Co.,  New  York, 
billing  $2-3  million,  quit  Kenyon  &  Eck- 
hardt  after  a  long  association  and  appointed 
Foote,  Cone  &  Belding. 

Benrus  Watch  Co.,  New  York,  feeling 
the  pinch  of  an  upswing  in  non-jeweled 
watches,  left  Lennen  &  Newell  in  Novem- 
ber to  go  with  Grey  Adv. 

B.  T.  Babbitt  Co.  moved  its  $2  million 
budget  for  Bab-O,  Cameo  soap  and  other 
products  from  Donahue  &  Coe  to  the  new- 
ly formed  Brown  &  Butcher,  New  York, 
at  the  same  time  transferring  its-  approxi- 
mately $500,000  Glim  cleanser  account 
from  Doyle  Dane  Bernbach  to  Brown  & 
Butcher. 

These  moves  were  announced  in  Jan- 
uary and  now  Babbitt  has  acquired  Charles 
Antell  (see  story,  page  40),  a  barter  user, 
and  will  move  that  account  from  "house 
agency"  Paul  Venze  Assoc.,  Baltimore,  to 
Brown  &  Butcher. 

Tax  Council  Mobilizes 
To  Fight  Co-op  Ad  Tax 

Relief  from  the  Internal  Revenue  Service 
decision  imposing  excise  taxes  on  manu- 
facturers' co-op  advertising  budgets  will  be 
sought  at  a  Jan.   6  Washington  meeting 
'  sponsored  by  the  Federal  Excise  Tax  Coun- 
:  cil.  The  IRS  decision  affects  an  estimated 
,  $2  billion  in  co-op  advertising  [Advertisers 
&  Agencies,  Dec.  22].  About  $400  million 
in  tv-radio  co-op  advertising  is  involved. 
An  ad  hoc  committee  of  trade  association 
'  and  taxpayer  groups  is  to  be  formed  at  the 
i  Jan.  6  meeting. 

The  council  has  asked  intervention  of 
Congress  to  have  the  decision  (TD  6340)  set 
aside.  In  a  letter  to  Chairman  Wilbur  D. 
Mills  (D-Ark.),  of  the  House  Ways  & 
Means  Committee,  the  council  voiced  its 
objection  to  the  imposition  of  excise  taxes 
on  money  spent  by  retailers  in  advertising 
manufacturers'  products  in  local  media. 

The  council  contended  the  committee 
should  hold  immediate  hearings  in  January, 
prior  to  the  Feb.  1  effective  date  of  the  new 
regulation.  It  said  the  hearings  are  justified 
by  the  need  of  obtaining  from  revenue  offi- 
cials "the  legal  grounds  for  repudiation  of 
administrative  policies  first  announced  in 
1924  and  uniformly  recognized  since." 

This  information  has  been  withheld  by 
IRS  and  Treasury  officials,  according  to  the 
council,  which  believes  taxpayers  should 
have  the  chance  in  public  hearing  to  present 
arguments  against  the  change  in  policy. 

The  council  maintained  the  new  regula- 
tion "flatly  repudiates  the  categorical  affir- 
mation of  former  IRS  administrative  poli- 
cies exempting  co-op  advertising  expendi- 
tures for  manufacturers'  excise  tax  made  by 
Dr.  Dan  Throop  Smith,  assistant  to  the 
Treasury  secretary  in  charge  of  tax  policy. 

"In  his  appearance  before  the  Forand 
Excise  Tax  Subcommittee  in  January  1956 
the  council  noted  that  the  construction  of 
4  the  law  advanced  by  Dr.  Smith  at  that  time 
was  later  accepted  and  confirmed  in  the 
->ort  without  exception  by  the  Forand  sub- 
nmittee." 

JROADCASTING 


LATEST  RATINGS 


No 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  Nov.  5-11 


No. 

Viewers 

Rank 

(000) 

1. 

Gunsmoke 

48,450 

2. 

Wagon  Train 

44,260 

3! 

Perry  Como 

40,560 

4. 

Chevy  Show  (Roy  Rogers) 

40,220 

5. 

Maverick 

39,960 

6. 

Have  Gun,  Will  Travel 

38,480 

7. 

Real  McCoys 

37,590 

8. 

Perry  Mason 

36,510 

9. 

Wyatt  Earp 

36,130 

10. 

Lassie 

35,840 

Copyright  1958  American  Research  Bureau 


10.  Desilu  Playhouse 

AVERAGE  AUDIENCE  {%) 

Rank 

1.  Gunsmoke 

2.  Have  Gun,  Will  Travel 

3.  Wagon  Train 

4.  Danny  Thomas  Show 

5.  Shirley  Temple's  Storybook 

6.  Wells  Fargo 

7.  Rifleman 

8.  Real  McCoys 

9.  I've  Got  A  Secret 
10.  Maverick 

Rani 

i. 

2. 
3. 
4. 
5. 
6. 
7. 


33.9 


% 


TOP  10  NETWORK  PROGRAMS 

Tv  Report  for  2  weeks  ending  Nov.  22 
TOTAL  AUDIENCE  (f ) 


9. 
10. 

(t) 


.  Homes 
(000) 
17,661 
15,051 
14,573 
13,529 
13,137 
12,833 
12,615 
12,615 
12,572 
12,354 

Homes* 
41.4 
35.5 
34.3 
31.6  . 
30.8 
30.7 
30.6 
30.2 
29.8 
29.5 

Homes  reached  by  all  or  any  part  of  the 
program,  except  for  homes  viewing  only 
1    to  5  minutes. 

Homes  reached  during  the  average  min- 
ute  of   the  program. 

Percented  ratings  are  based  on  tv  homes 
within  reach  of  station  facilities  used  by 
each  program. 


Gunsmoke 

Have  Gun,  Will  Travel 
Wagon  Train 
Danny  Thomas  Show 
Shirley  Temple's  Storybook 
Rifleman 
Real  McCoys 
Tales  of  Wells  Fargo 
Maverick 
Wyatt  Earp 


No 

.  Homes 

Copyright  1958  A.  C  Nielsen  Co. 

Rank 

(000) 

1.  Gunsmoke 

18,444 

2.  Wagon  Train 

17,270 

3.  Shirley  Temple's  Storybook 

16,269 

4.  Have  Gun,  Will  Travel 

15,834 
15,617 

5.  Cheyenne 

6.  Perry  Como 

15,443 

TOP  10  NETWORK  PROGRAMS 

7.  Maverick 

14,703 

8.  Perry  Mason 

14,486 

Tv  Report  for  Dec.  1-7 

9.  Ed  Sullivan  Show 
10.  Danny  Thomas 

14,399 
14,268 

Rank 

Rating 

1.  Gunsmoke 

35.7 

Rank  % 

Homes* 

2.  Perry  Como 

32.8 

1.  Gunsmoke 

43.2 

3.  Loretta  Young 

32.6 

2.  Wagon  Train 

40.6 

4.  Lucy-Desi 

31.7 

3.  Shirley  Temple's  Storybook 

38.2 

5.  Rifleman 

30.6 

4.  Cheyenne 

37.8 

6.  Maverick 

30.2 

5.  Have  Gun,  Will  Travel 

37.3 

7.  Wagon  Train 

30.0 

6.  Perry  Como 

36.2 

8.  Danny  Thomas 

28.3 

1.  Maverick 

35.5 

9.  Wyatt  Earp 

27.8 

8.  Perry  Mason 

34.2 

10.  Have  Gun,  Will  Travel 

27.4 

9.  Sugarfoot 

34.2 

Copyright  1958  Trendex  Inc. 

BACKGROUND:  The  following  programs, 
in  alphabetical  order,  appear  in  this 
week's  Broadcasting  tv  ratings  roundup. 
Information  is  in  following  order:  pro- 
gram name,  network,  number  of  stations, 
sponsor,  agency,  day  and  time. 

Cheyenne    (ABC-126):    National  Carbon 

(Esty),    Harold    Ritchie    (K&E),  Tues. 

7:30-8:30  p.m. 
Chevy    Show    (Roy    Rogers)  (NBC-180): 

Chevrolet  (Campbell-Ewald)  Sun.,  Nov. 

9,  S-10  p.m. 
Perry     Como     (NBC-171) :  participating 

sponsors.  Sat.  8-9  p.m. 
Desilu    Playhouse     (CBS-113) :  Westing- 
house   (M-E),  Mon.  10-11  p.m. 
Gunsmoke    (CBS-173):   Liggett  &  Myers 

(D-F-S),    alternating    with  Remington 

Rand   (Y&R),  Sat.  10-10:30  p.m. 
Have  Gun,  Will  Travel  (CBS-148):  Lever 

Bros.    (JWT),    Whitehall    (Bates),  Sat. 

9:30-10  p.m. 
I've   Got  a  Secret    (CBS-197):  Reynolds 

(Esty),  Wed.  9:30-10  p.m. 
Lassie  (CBS-138):  Campbell  Soup  (BBDO), 

Sun.  7-7:30  p.m. 
Lucy-Desi     (CBS-115):  Westinghouse 

(M-E),  Monday  10-11  p.m. 
Maverick    (ABC -132):    Kaiser,  Drackett 


(both  Y&R),  Sun.  7:30-8:30  p.m. 
Real  McCoys  (ABC-131):  Sylvania  Electric 

Products  (JWT).  Thurs.  8:30-9  p.m. 
Rifleman  (ABC-142):  Miles  Labs  (Wade), 

Ralston   Purina    (Gardner),  Procter  & 

Gamble   (B&B),   Tues.  9-9:30  p.m. 
Perry     Mason     (CBS-131):  participating 

sponsors,  Sat.  7:30-8:30  p.m. 
Sugarfoot    (ABC-126):    American  Chicle 

(Bates).  Luden's   (Mathes),  Tues.  7:30- 

8:30  p.m. 

Ed  Sullivan  (CBS-159):  Mercury  (K&E). 
Eastman  Kodak  (JWT),  Sun.  8-9  p.m. 

Shirley  Temple's  Storybook  (NBC-180): 
John  H.  Breck,  Hills  Bros.  Coffee  and 
National  Dairy  (all  Ayer).  Sun.  8-9  p.m. 

Danny  Thomas  (CBS-189):  General  Foods 
(B&B),  Mon.  9-9:30  p.m. 

Wagon  Train  (NBC-180) :  Ford  Motors 
(JWT),  alternating  with  Nabisco  (M-E), 
Wed.  7:30-8:30  p.m. 

Welis  Fargo  (NBC-163):  American  Tobacco 
(SSC&B),  alternating  with  Buick  Deal- 
ers of  America  (M-E),  Mon.  8:30-9  p.m. 

Wyatt  Earp  (ABC-159) :  General  Mills 
(D-F-S),  Procter  &  Gamble  (Compton), 
Tues.  8:30-9  p.m. 

Loretta  Young  (NBC -144):  Procter  & 
Gamble  (B&B).  Sun.  10-10:30  p.m. 


'  .   :  !  :  \ 


mm- 


December  29,  1958 


Page  35 


ADVERTISERS  &  AGENCIES  CONTINUED 


KM&J's  Jones  Moves  Up 
As  Account  List  Changes 

There'll  be  a  new  look  in  faces  and  ac- 
counts at  Keyes,  Madden  &  Jones  as  it 
prepares  to  do  business  in  1959 — but  the 
shingle  will  remain  the  same. 

Howard  A.  Jones  will  move  up  from 
executive  vice  president  to  president  of 
KM&J,  succeeding  Edward  D.  Madden,  who 
resigns  to  join  the  newly-merged  Geyer, 
Morey,  Madden  &  Ballard  [Advertisers  & 
Agencies,  Dec.  15]  as  board  vice  chairman. 
Freeman  Keyes  continues  as  board  chair- 
man of  KM&J. 

Mr.  Jones  told  Broadcasting  Monday 
the  agency  will  retain  its  present  name  and 
acknowledged  there  may  be  a  few  account 
shifts,  what  with  the 
departure  of  Mr. 
Madden  and  others, 
including  John  T. 
McHugh,  executive 
vice  president,  and 
David  H.  Halper, 
senior  vice  president 
and  New  York  gen- 
eral office  manager. 

At  the  same  time, 
KM&J  is  preparing 
to  absorb  about  23 
MR.  JONES  employes,  including 

three  executives  named  officers  last  week, 
and  three  accounts  from  Donahue  &  Co. — 
Chicago  after  Jan.  1,  1959  [At  Deadline, 
Dec.  1]. 

Newly  appointed  to  the  KM&J  board 
from  Donahue  &  Co.  are  Paul  E.  Kelly. 
William  L.  LaVicka  and  George  E.  Filipetti 
(creative  director),  all  vice  presidents. 

Of  the  remaining  top  executives  at  D&C- 
Chicago,  Arthur  Grossman,  president,  re- 
ported he  will  serve  as  a  consultant  to 
KM&J  and  several  of  his  past  clients,  and 
Arthur  Decker,  senior  vice  president  and 
general  manager,  has  joined  Henri,  Hurst  & 
McDonald,  as  senior  vice  president  and 
board  member.  It's  presumed  that  Fair- 
banks Morse  account  will  follow  Mr. 
Decker. 

Other  board  appointments  announced  by 
Mr.  Keyes  at  KM&J  include  Harry  B.  Gold- 
smith Jr.,  senior  vice  president  to  executive 
vice  president;  Lee  J.  Marshall,  vice  presi- 
dent to  senior  vice  president,  and  Fred  E. 
Willson,  vice  president  and  marketing  and 
merchandising  director.  Harry  H.  Maus 
and  Messrs.  Keyes  and  Jones  have  been 
board  members  of  KM&J,  a  division  of 
Russel  M.  Seeds  Co.,  since  Oct.  1,  1957. 
Mr.  Maus  also  is  secretary-treasurer. 

Other  new  officers  are  Dale  G.  Mehrhoff, 
account  executive  to  vice  president;  Richard 
R.  Davis,  chief  accountant  to  comptroller, 
and  Pierre  F.  Marshall,  who  resigns  as  ad- 
vertising director  of  Bell  &  Howell  to  rejoin 
KM&J  as  vice  president  (at  Bell  &  Howell, 
Robert  D.  Lipson  has  been  named  advertis- 
ing and  sales  promotion  director  and  A.  D. 
Grasser  sales  promotion  manager).  All 
appointments  are  effective  Jan.  1,  1959. 

The  agreement  between  Keyes,  Madden 
&  Jones,  Chicago,  and  Donahue  &  Co.,  New 
York,  calls  for  combining  facilities  of  both 
agencies  in  New  York,  Chicago  and  Los 

Page  36    •    December  29,  1958 


L  ORCA 

1  N 

G 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

NBC-TV 

Dec.  29-31,  Jan.  2,  5-7  (2-2:30  p.m.) 
Truth  or  Consequences,  participating 
sponsors. 

Dec.  29-31,  Jan.  2,  5-7  (2:30-3  p.m.) 
Haggis  Baggis,  participating  sponsors. 
Dec.  29,  Jan.  5  (7:30-8  p.m.)  Tic  Tac 
Dough,  P&G  through  Grey. 
Dec.  29,  Jan.  5  (10-10:30  p.m.)  Arthur 
Murray  Party,  P.  Lorillard  through  Len- 
nen  &  Newell. 

Dec.  30  (8-9  p.m.)  George  Gobel  Show, 
RCA  through  Kenyon  &  Eckhardt. 
Dec.  31,  Jan.  7  (8:30-9  p.m.)  Price  Is 
Right,  Speidel  through  Norman,  Craig  & 
Kummel  and  Lever  through  J.  Walter 
Thompson. 

Dec.  31,  Jan.  7  (9-9:30  p.m.)  Milton 
Berle,  Kraft  Foods  through  J.  Walter 
Thompson. 

Jan.  1  (12-1:30  p.m.)   Tournament  of 


Roses  Parade,  Minute  Maid  Corp. 
through  Ted  Bates. 

Jan.  1  (9:30-10  p.m.)  Ford  Show,  Ford 
through  J.  Walter  Thompson. 
Jan.  1  (10:30-11  p.m.)  Masquerade  Party, 
P.  Lorillard  through  Lennen  &  Newell. 
Jan.  2  (8-9  p.m.)  Ellery  Queen,  RCA 
through  Kenyon  &  Eckhardt. 
Jan.  3  (8-9  p.m.)  Perry  Como  Show,  par- 
ticipating sponsors. 

Jan.  4  (4:30-5  p.m.)  Great  Leap  Forward, 
sustaining. 

Jan.  4  (7:30-8  p.m.)  Northwest  Passage, 
RCA  through  Kenyon  &  Eckhardt  and 
R.  J.  Reynolds  through  William  Esty. 
Jan.  4  (8-9  p.m.)  Steve  Allen  Show, 
Timex  through  Peck  and  Greyhound 
through  Grey  and  Du  Pont  through 
BBDO,  Polaroid  through  Doyle  Dane 
Bernbach. 

Jan.  4  (9-10  p.m.)  Chevy  Show,  Chevrolet 
through  Campbell-Ewald. 
Jan.  6  (8-9  p.m.)  Eddie  Fisher  Show. 
Liggett  &  Myers  through  McCann-Erick- 

son. 


Angeles,  looking  toward  a  national  client  list 
"with  total  billings  of  $150  million"  in 
Chicago  Norge  Corp.  (appliances).  York 
(air  conditioners)  and  National  Presto 
Industries  (housewares)  will  switch  from 
Donahue  &  Coe  to  Keyes,  Madden  &  Jones 
along  with  executive  and  other  personnel. 

Bon  Ami  Puts  Damper 
On  Barter  Television 

Barter  tv  has  been  demoted  in  Bon 
Ami  Co.'s  plan  for  a  "vastly-improved 
sales  picture  for  1959,"  it  was  announced 
last  week  in  New  York.  Its  famous  chick 
(trademark),  which  suffered  overexposure 
to  barter  [Advertisers  &  Agencies,  Sept. 
15.  Oct.  13],  will  make  another  valiant  try 
at  laying  golden  eggs  by  doubling  its  total 
1957-58  ad  budget  from  $1  million-plus 
to  $2.1  million,  reversing  the  ratio  of  barter- 
to-cash  by  2-to-l. 

According  to  its  new  agency.  Cole.  Fisch- 
er &  Rogow,  New  York,  Bon  Ami  plans 
spending  $1,330,000  in  cash  advertising 
(most  of  it  in  radio),  knocking  back  barter 
"worth"  from  about  $1  million  to  less  than 
$750,000.  Even  this  figure  will  be  trimmed 
as  Bon  Ami's  barter  contracts  with  stations 
(effected  last  year  with  Guild  Films  Co.) 
expire.  But  Arthur  A.  Fischer,  agency  pres- 
ident and  media  director,  said  last  week 
that  he  had  ordered  no  cash  tv  spots  "yet." 

Apparently  what's  behind  Bon  Ami's 
turnabout  is  not  only  new  management's 
confessed  distaste  of  barter  (brought  out 
during  the  litigation  this  fall  between  the 
client  and  its  former  agency,  Weiss  &  Gel- 
ler  Inc.);  on  top  of  this  comes  the  im- 
plied realization  by  Bon  Ami  that  it  cannot 
risk  introducing  a  completely  revamped 
and  repackaged  product  line  on  what  it 


terms  to  be  a  "risky  medium" — barter. 

Not  only  has  Bon  Ami  redesigned  its 
three  staple  products,  Bon  Ami  (powder) 
Cleaner,  Jet  Spray  Bon  Ami  and  Bon  Ami 
(cake)  Cleanser;  it  now  will  bow  with 
Bon  Ami  All-Purpose  Liquid  Cleanser — 
which  is  said  to  be  Bon  Ami's  "answer"  to 
Adell's  Lestoil,  Lever's  Handy  Andy,  P&G's 
Mr.  Clean  and  Colgate-Palmolive's  Genie — 
as  well  as  Dust  'n  Wax  and  Silver  Gloss. 
These  three  will  use  test  radio  starting  in 
January. 

Bon  Ami's  intent  is  clear:  it  will  drum- 
beat its  products  home.  In  10  radio  markets, 
it  is  scheduling  up  to  400  announcements 
a  week,  ranging  in  length  from  6  seconds 
to  one  minute. 

Radio  Reached  Peak  Last  Summer 
In  Extra-Home  Listeners — Pulse 

Pulse  Inc.  reported  last  week  that  radio 
out-of-home  listening  reached  a  new  high 
last  summer,  adding  28.3%  to  the  in-home 
audience  compared  to  a  previous  peak  of 
25.7%  registered  in  the  summer  of  1957. 

In  releasing  the  summary,  Dr.  Sydney 
Roslow,  director  of  Pulse,  pointed  up  the 
level  of  listening  and  the  importance  of  the 
audience  in  the  "overall  broadcast  picture." 
In  1951,  he  said,  out-of-home  listening  add- 
ed only  17.3%  to  the  in-home  audience. 
The  Pulse  summary  covered  27  major  mar- 
kets throughout  the  U.S.,  was  the  latest  in 
a  series  begun  in  1948. 

The  study  showed  an  average  of  4.9% 
of  all  radio  families  per  quarter  hour  re- 
ported in  July-August  listening  away-from- 
home  between  6  a.m.  and  midnight. 

Highest  level  in  the  out-of-home  listening 
was  reported  in  New  York  where  5.4%  of 
the  families  registered  within  the  away- 
from-home  segment.  Los  Angeles  and  Bos- 

Broadcasting 


ft 


My  Gawd,  she's  TALL! 


YESSIR,  she  IS  tall-1-1  —  the  tallest  thing  man 
ever  made  in  North  Dakota — WDAY-TV's 
new  antenna,  1206  feet  above  the  ground  (1150 
feet  above  average  terrain ! ) . 

As  you  know,  tower  height  is  extremely  im- 
portant in  getting  TV  coverage — more  important 
than  power,  though  WDAY-TV  of  course  utilizes 
the  maximum  100,000  watts. 

So  WDAY-TV — with  new  Tower  and  new 
Power — will  soon  be  covering  96%  more 
of  North  Dakota-Minnesota's  best  country- 
side than  before — 60%  more  of  the  pros- 
perous Red  River  Valley's  f  ami  Lies  than 
before ! 

Even  before  building  this  tremendous  new 
tower,  ratings  proved  that  WDAY-TV  is  the 
hottest  thing  in  the  Valley.  Soon  they'll  be 
better  and  better,  and  for  greater  and  greater 
distances ! 


ARB  —  December,  1957 
SHARE  OF  AUDIENCE 
Metropolitan  Area 

9:00  A.M.  —  6:00  P.M. 
Monday  -  Friday 

WDAY-TV 

77.2 

6:00  P.M.  —  10:00  P.M. 
Sunday  -  Saturday 

74.1 

10:00  P.M.  —  Midnight 
Sunday  -  Saturday 

81.1 

Ask  PGW  for  all  the  facts! 


WDAY-TV 

FARGO,  N.  D.     •     CHANNEL  6 
Affilated  with  NBC  •  ABC 


PETERS,  GRIFFIN,  WOODWARD,  Inc 
Exclusive  National  Representatives 


Broadcasting 


December  29,  1958    •    Page  37 


I 


y    Anofher  ^^^^yCscoop  for 

K-NUZ 

"BIG  MIKE  V" 


•  •  •  • 


"Big  Mike  V"  .  .  .  the  latest  addition  to  K-NUZ'  family  of 
ground  and  air  "Big  Mike  '  mobile  units,  is  a  sleek  27-foot 
Trojan  cruiser  powered  by  twin  160-hp  engines  .  .  .  fully 
equipped  with  radio  gear  for  on-the-spot  coverage  of  water 
events  and  news  as  it  happens  on  the  Gulf  Coast. 


ANCHORED  in  the 

POSITION 
in  HOUSTON 


No.  1 


First  in  popularity  with  the  ADULT*  Houston 
audience— K-NUZ  delivers  the  largest  pur- 
chasing power*  or  ADULT  spendable  income 
audience  in  the  Houston  market! 

*  Special  Pulse  Survey  (Apr. -May,  1958) 

*  Nielsen  (June,  1958) 


STILL  THE  LOWEST  COST 
PER  THOUSAND  BUY 


National  Reps.: 

FORJOE  &  Co.— 

New  York    •  Chicago 
Los  Angeles    •    San  Francisco 
Philadelphia     •  Seattle 

Southern  Reps.: 
CLARKE  BROWN  CO. 

Dallas    •    New  Orleans    •  Atlanta 
In  Houston: 
Call  Dave  Morris 
J  A  3-2581 


ADVERTISERS  &  AGENCIES 


CONTINUED 


ton  scored  next,  each  with  5.3%. 

Among  individual  markets,  the  per  cent 
added  by  the  away-from-home  audience 
ranged  from  23.6%  in  Pittsburgh  to  31.7% 
in  Cincinnati.  The  27  markets  contained 
more  than  18.6  million  radio  families,  or 
38.4%  of  the  U.S.  total. 

Atherton  &  Currier, 
Kastor  Firm  to  Merge 

The  consolidation  of  Atherton  &  Currier 
Inc.,  New  York,  with  Kastor,  Hilton,  Ches- 
ley  &  Clifford  Inc.,  New  York,  effective 
Thursday  (Jan.  1)  was  announced  last  week 
by  H.  Kastor  Kahn,  board  chairman  of 
KHC&C  and  J.  W.  Atherton,  president  of 
A&C.  Combined  billing  of  the  new  company 
was  placed  at  about  $18  million. 

The  new  company  will  be  known  as 
Kastor,  Hilton,  Chesley,  Clifford  &  Ather- 
ton Inc.  and  will  move  into  new  offices  at 
575  Lexington  Ave..  New  York,  on  March 
1.  Officers  of  the  merged  company  will  be: 
H.  Kastor  Kahn,  chairman;  Peter  Hilton, 
president;  Charles  E.  J.  Clifford,  vice  chair- 
man; W.  S.  Chesley.  chairman  of  the  ex- 
ecutive committee  and  treasurer,  and  J.  W. 
Atherton,  vice  president  and  chairman  of 
the  plans  board. 

KHC&C's  1958  billing  is  about  $14  mil- 
lion and,  a  spokesman  said,  the  agency 
places  "a  substantial  amount  of  business" 
in  radio-tv  for  such  clients  as  Drug  Research 
Corp.  (Regimen  tablets),  Carter  Products, 
Smith  Bros.,  and  Snow  Crop  Div.  of  the 
Minute  Maid  Corp. 

Atherton  &  Currier,  with  billing  of  about 
$4  million  in  1958,  is  heavy  in  industrial 
accounts  but  has  used  spot  radio-tv  for  such 
accounts  as  Potter  Drug  &  Chemical  Corp. 
(Cuticura  soap)  and  Airkem  Inc.  (deodor- 
ant). 

The  agencies'  Canadian  affiliates — Brad- 
ley, Venning  &  Hilton  Ltd.  and  Atherton 
&  Currier  Inc.  also  will  be  merged  into  a 
single  company  as  of  Jan.  1.  Enlarged  head- 
quarters will  be  located  in  the  present 
Toronto  office  of  Bradley,  Venning  & 
Hilton. 

Anderson  &  Cairns  Names  V.P.s 

Election  to  vice  president  of  three  Ander- 
son &  Cairns  Inc.  department  heads  and  one 
A&C  account  supervisor  was  announced 
Wednesday  (Dec.  24)  by  agency  President 
John  A.  Cairns.  They  are: 

Murray  C.  Thomas,  media  director  of 
A&C  since  1952,  before  that,  with  media 
departments  of  Dancer-Fitzgerald-Sample 
and  Paris  &  Peart;  Sherman  E.  Rogers,  copy 
chief  at  A&C  since  1955,  before  that,  crea- 
tive director  of  Platt-Forbes  Inc.,  consultant 
for  Woodward  &  Byron  Inc.,  and  radio  di- 
rector of  Lawrence  Fertig  Co.;  Everett  W. 
Hencke,  A&C  executive  art  director  since 
1953,  before  that  with  Fuller  &  Smith  & 
Ross,  Richard  Chenault  Inc.,  and  Charles 
Dallas  Reach  Co.  (now  Reach,  McClinton 
Co.);  and  Edmund  C.  Ridley,  with  A&C 
as  account  supervisor  on  Seeman  Bros., 
Julius  Wile,  other  accounts  he  had  serviced 
through  associations  at  J.  D.  Tarcher  &  Co., 
Cecil  &  Presbrey  and  Biow  Co.  agencies. 
Mr.  Ridley  has  been  named  vice  president 
in  charge  of  agency  relations. 


Kay-Hem  ) 

K-NUZ 


Houston's-:  24-Hour 
lusic  anOews_ 


Page  38    •    December  29,  1958 


Broadcasting 


Nothing  else  like  it 

in  Greater  New  York 

IN  PROGRAMMING:  The  voice  of  WVNJ  is 
unique.  It's  the  only  radio  station  in  the  entire 
Metropolitan  New  York  area  that  plays 
just  Great  Albums  of  Music  from  sign  on  to 
sign  off  —  365  days  a  year. 

IN  AUDIENCE:  So  different,  too.  So  largely 
adult  —  so  able  to  buy  —  so  able  to  persuade 
others  to  buy.  And  in  Essex  County  alone 
(pop.  983,000)  WVNJ  dominates  in 
audience  —  in  quality  of  audience  - — 
and  in  prestige. 

IN  VALUE:  It  delivers  the  greater  New  York 
audience  for  less  than  31c  per  thousand  homes  — 
by  far  the  lowest  cost  of  any  radio  station 
in  the  market. 


RADIO  STATION  of  'ilixt  $<>&iark  ^ett»s 

national  rep:  Broadcast  Time  Sales  •  New  York,  N.  Y.  '  MU  4-6740 


ADVERTISERS  &  AGENCIES  continued 


Babbitt  Gets  Antell 
Following  Colgate  Buy 

B.  T.  Babbitt  Co.,  New  York,  123-year- 
old  cleanser  firm,  whose  Bab-O  once  upon 
a  time  pioneered  the  way  for  Colgate-Palm- 
olive's  Ajax,  last  week  honed  the  knife  of 
competition.  With  Babbitt  attempting  a 
"comeback"  following  years  of  declining 
sales,  it  has  followed  up  Colgate-Palmolive's 
purchase  of  Buffalo's  Wildroot  Co.  [At 
Deadline,  Dec.  22]  by  buying  a  hair  prod- 
uct company  of  its  own.  It  is  buying  for 
"undisclosed  amounts  of  cash"  Baltimore's 
eight-year-old  Charles  Antell  Inc. 

The  Antell  account  shifts  from  its  "house 
agency,"  Paul  Venze  Adv.  Assoc.,  Balti- 
more, to  the  Babbitt  agency,  Brown  & 
Butcher  Inc.,  New  York,  on  Jan.  1.  Antell 
formerly  was  handled  by  Joseph  Katz  Co., 
Baltimore  and  New  York.  (Colgate-Palm- 
olive meanwhile  issued  no  clarification  on 
the  position  of  BBDO,  Wildroot's  present 
agency  but  also  agency  for  competing  Lever 
Bros.) 

Antell  account  billing  is  "as  yet"  unde- 
termined, B&B  president  Thomas  C.  Butcher 
said  last  week,  since  most  of  Antell's  spend- 
ing has  been  in  broadcast  barter.  Brown  & 
Butcher  is  understood  to  be  willing  to  let 
its  new  Antell  products  ride  out  their  barter 
contracts  for  spots  in  option  time,  but  will 
take  a  second,  "hard  look"  at  some  of  the 
other,  less  defined,  barter  slots. 

The  Antell  purchase  was  announced  Tues- 


Tarcher 

Lennen  &  Newell,  Inc. 

*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  — Lancaster-York 
-Harrisburg.  Buy  "Wonder- 
ful Good"  WLYH-TV  today. 
Blair   Television  Associates. 


f 


/ 


/ 


* 


A    TRIANGLE  BTATI 


W  LY  H  -  T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


day  (Dec.  23)  by  Babbitt  President  Marshall 
S.  Lachner,  and  Antell  President  Julius  J. 
Rosen.  Babbitt  purchased  "assets,  trade 
names  and  trade  marks"  of  Antell's  domes- 
tic and  Canadian  operations,  with  take-over 
date  set  for  this  Wednesday  (Dec.  31). 

Founded  eight  years  ago,  Antell  can  be 
credited  with  having  inspired  the  "lanolin 
school  of  advertising."  In  fact,  one  of 
Antell's  earlier  slogans  on  tv  was  "the  name 
that  made  lanolin  famous."  With  its  staple 
product  line  having  centered  on  such  brand- 
name  hair  products  as  "Formula  9".  Charles 
Antell  recently  embarked  on  manufacture 
of  vitamin  candies  sold  as  "Vita  Yums"  and 
"Vita  Pops." 

At  Babbitt,  the  Antell  product  operations 
will  be  run  by  A.N.  Labelle,  sales  director 
of  the  Lambert-Hudnut  Toiletries-Cosmetics 


Div.  of  Warner-Lambert  Pharmaceutical 
Co.,  and  prior  to  this  with  Colgate-Palm- 
olive. He  will  be  vice  president  of  Babbitt's 
Charles  Antell  Div. 

It's  been  no  secret  that  Babbitt  has  been 
seeking  diversification.  Last  Aug.  25  Mr. 
Lachner  tipped  his  hand  before  the  New 
York  Society  of  Security  Analysts  by  say- 
ing, "A  substantial  part  of  our  gains  in  the 
next  few  years  in  sales  and  profits  will  come 
through  the  acquisition  of  other  companies 
— companies  which  have  been  attracted  to 
our  new  and  aggressive  marketing  set-up." 

Though  Antell's  earnings  have  been  a 
family  matter,  Mr.  Lachner  said  last  week 
its  contributions  to  the  Babbitt  cash  register 
will  represent  "a  sound  step  toward  our  goal 
of  $60-70  million  gross  sales  in  the  next 
five  years." 


PAYOFF 


A  CHRONICLE  OF  COMMERCIAL  PERFORMANCE 


RECORD  SALES  •  Mitch  Miller,  Columbia 
Records'  artists'  &  repertoire  chief,  teamed- 
up  with  Bill  Randle,  WERE  Cleveland, 
Ohio,  disc  jockey  to  promote  the  former's 
record,  "Christmas  Sing-Along  With  Mitch," 
for  a  local  store.  The  store  reported  2.390 
telephone  orders  (about  $8,000)  for  one 
Sunday  afternoon.  The  bearded  a&r  man 
made  personal  appearances  on  WERE  to  di- 
rect various  singing  groups;  Mr.  Randle 
plugged  and  played  all  Mr.  Millers  "Sing- 
Along"  albums. 

RADIO  PULLS  TO  PARTY  •  WCKR  Miami, 
Fla.,  attracted  1,800  to  its  second  Theatre 
Party  (held  annually  in  cooperation  with 
Florida  State  Theatres)  through  the  sole  use 
of  its  own  facilities.  The  party  includes  free 
refreshments,  door  prizes  and  a  preview  of 
a  movie.  Although  the  event  was  publicized 
exclusively  on  WCKR,  the  station  says 
people  came  from  as  far  as  50  miles  away. 

SWEETS  SUCCESS  •  Kit  Kat  candy  sales 
shot  up  about  400%  in  Pittsburgh  following 
a  television  spot  campaign-competition, 
WIIC  (TV)  there  reports..  The  spot  drive 
on  WIIC  (and  initially  on  KDKA-TV  Pitts- 
burgh) ran  September  through  November. 
Kit  Kat's  sales  in  this  period  last  year  were 
$6,155.  In  the  same  three  months  this  year, 
$28,971  worth  of  the  candy  was  sold.  More 
than  10,000  entries,  complete  with  Kit  Kat 
wrappers,  reportedly  were  received  in 
WIIC's  "Name  the  Wallaby"  contest,  which 
had  an  electric  kiddie-car  as  first  prize. 

DONUTS  AND  DUCATS  •  A  live  commer- 
cial wherein  Bob  Dale,  host  of  the  KFMB- 
TV  San  Diego  Early  Show  (movies),  ate  a 
donut,  was  the  start  of  a  success  story  for  a 
newly-opened  local  donut  shop.  The  shop 
says  that  within  five  minutes  of  the  com- 
mercial, customers  were  asking  for  "those 
donuts  Bob  Dale  eats."  In  subsequent  spots, 
when  he  ate  a  different  kind  of  donut,  the 
shop  reports  it  sold  out  of  that  type.  Busi- 
ness, in  fact,  went  up  50%  in  three  days. 
Another  satisfied  KFMB-TV  customer  is 


Page  40 


December  29,  1958 


the  Capri  Theatre  in  San  Diego.  As  part 
of  the  movie  theatre's  spot  schedule  for 
"South  Pacific,"  the  station  announced  that 
the  Capri  would  give  50  free  tickets  to  the 
show  for  the  best  reasons  "why  I  would  like 
to  see  South  Pacific."  The  theatre  received 
more  than  500  letters  plus  many  telephone 
calls  within  three  days. 

Survey  of  U.  S.  Commerce 
Planned  by  Census  Bureau 

A  nationwide  survey  of  the  nation's  com- 
merce will  be  conducted  in  January  by  the 
U.S.  Census  Bureau.  Official  questionnaires 
to  be  filled  out  by  business  firms  will  pro- 
vide statistical  information  for  the  1958 
Census  of  Business. 

Advertising  agencies  and  related  service 
industries  will  be  surveyed,  as  will  publica- 
tions. Radio  and  tv  stations,  however,  will 
not  be  sent  questionnaires  because  they 
report  their  basic  financial  data  to  the  FCC. 

The  census  data  will  represent  a  picture 
of  the  progress  of  business  in  selected  trades 
since  1954,  when  the  last  such  census  was 
conducted. 

Spot  Radio  Costs  Rise  Slight 

National  spot  radio  costs  to  the  advertiser 
were  up  only  1.5%  in  1958  for  "traffic 
times"  (early  morning  and  late  afternoon), 
down  6.4%  for  nighttime  periods  and  about 
the  same  as  1957  for  daytime  hours  other 
than  traffic  periods. 

These  estimates,  based  on  the  top  150 
markets,  were  released  last  week  by  the 
Katz  Agency,  station  representation  firm, 
along  with  its  latest  spot  radio  budget  esti- 
mator now  being  made  available  to  adver- 
tisers and  agencies.  The  estimator  computes 
the  cost  of  12  one-minute  announcements 
per  week  for  13  weeks  in  the  159  markets. 
Formulas  for  package  plan  rates  and  for 
estimating  the  costs  of  12  or  24  announce- 
ments per  week  in  various  cycles  are  in- 
cluded. 

Broadcasting 


"WRC  RADIO  for  many  years  has  consistently 
produced  business  for  WOODWARD  &  LOTHROP." 

-HARWOOD  MARTIN  ADVERTISING 


"WRC  RADIO  is  a  long-time  favorite  of  FIRST 
FEDERAL  SAVINGS  AND  LOAN  for  reaching  the 
Washington  audience. "  -henry  j.  Kaufman  &  assoc. 


More  and  more  D.C.  advertisers  are  turning  to  WRC  RADIO 


...because  WRC  RADIO  gets  results! 


Broadcasting 


December  29,  1958    •    Page  41 


FILM 

NT  MOVES  NEARER  TO  NT  A  BUY 


ADVERTISERS  &  AGENCIES  continued 

AGENCY  APPOINTMENTS 

Canada  Dry  Corp.,  franchisee!  bottlers  in 
United  Kingdom,  appoints  Robert  Freeman 
Co.  Ltd.  Corporate  Canada  Dry  advertis- 
ing continues  to  be  handled  by  J.  M.  Mathes 
Inc.,  N.Y.,  which  services  corporation  on 
world-wide  basis. 

Curtiss  Candy  Co.,  Chicago,  appoints  Clin- 
ton E.  Frank  Inc.,  that  city,  to  handle  esti- 
mated $1  million-plus  account. 

Air- Vent  Aluminum  Awning  Co.  has  ap- 
pointed George  Patton  Adv.,  L.A.,  effective 
Jan.  I,  1959. 

Los  Angeles  Metropolitan  Transit  Authority 

has  appointed  Honig-Cooper,  Harrington  & 
Miner,  L.A.,  effective  Jan.  1,  1959. 

Lever  Bros.  Ltd.  has  appointed  Kenyon  & 
Eckhardt  Ltd.  to  handle  advertising  for  its 
Jim  Dandy,  new  all-purpose  liquid  house- 
hold cleaner,  in  Canada. 

Helbros  Watch  Co.,  N.  Y.,  names  E.  A. 
Korchnoy  Ltd.,  N.  Y. 

Lucky  Tiger  Mfg.  Co.  (hair  tonic,  dandruff 
treatment,  Butch  hair  wax),  Kansas  City, 
Mo.,  appoints  Gardner  Adv.  Co.,  St.  Louis, 
effective  Jan.  1.  David  P.  Ferris,  v.p.  and 
board  member,  and  Charles  Butler  assigned 
by  agency  as  account  supervisor  and  account 
executive,  respectively. 


'  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  -  Lancaster- York 


—  Harrisburg.  Buy  "Wonder- 
ful Good"  WLYH-TV  today.  1 
Blair   Television  Associates 

A     TRIANGLE    STATION  % 

W  LY  H  -  T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Federal  Judge  Edmund  L.  Palmieri  indi- 
cated last  week  he  would  approve  the  appli- 
cation of  National  Theatres  Inc.  to  engage 
in  the  distribution  of  motion  pictures  to 
theatres,  thereby  paving  the  way  for  the  ac- 
quisition by  National  Theatres  of  National 
Telefilm  Assoc. 's  stock. 

Formal  approval  of  NT's  application 
awaited  an  order  to  be  drawn  up  by  at- 
torneys for  Judge  Palmieri's  signature.  Dur- 
ing a  hearing  in  the  U.  S.  District  Court 
in  New  York  last  Tuesday  (Dec.  23).  ludge 
Palmieri  asked  National  Theatres'  counsel 
to  make  a  formal  application  for  a  ruling  by 
the  court. 

David  Peck  of  Cromwell  &  Sullivan, 
counsel  to  NTA,  said  he  was  not  certain 
if  he  would  file  an  order  for  the  judge's 
signature  before  the  end  of  the  week. 

National  Theatres,  which  already  has  pur- 
chased the  stock  of  NTA's  three  principal 
officers  and  has  asked  its  own  stockholders 
to  approve  an  offer  to  other  NTA  share- 
holders [Government,  Dec.  22],  initiated 
steps  several  weeks  ago  to  secure  judicial 
approval  of  the  transaction  because  of  pos- 
sible antitrust  implications.  It  decided  to 
seek  the  court's  sanction  on  two  possible 
areas  of  dispute  that  might  hold  up  its  ac- 
quisition of  NTA. 

The  first  consideration  involved  the  re- 
lationship of  NTA  and  20th  Century-Fox 
Corp..  both  of  which  own  a  50%  interest 
in  the  NTA  Film  Network.  Under  the  con- 
sent decree  of  the  motion  picture  industry, 
Fox  has  agreed  not  to  engage  in  theatrical 
exhibition.  National  Theatres,  which  was  the 
theatre  affiliate  of  Fox,  was  proscribed 
from  distributing  motion  pictures  to  thea- 
tres. During  the  current  hearings.  Justice 
Dept.  attorneys  voiced  the  belief  that  with 
the  acquisition  of  NTA  by  National  Thea- 
tres, Fox  once  more  would  be  placed  in  asso- 
ciation with  a  company  (NT)  from  which  it 
was  divorced  under  the  consent  decree. 

The  second  point  in  question  was  that 
NTA  has  a  subsidiary,  NTA  Pictures  Inc., 
which  distributes  motion  pictures  to  thea- 
tres. These  films  are  features  which  NTA 
acquired  primarily  for  distribution  to  tv  but, 
in  the  process,  NTA  also  obtained  re-issue 
rights  to  theatres.  National  Theatres,  by  gov- 
ernment order,  is  prohibited  from  engaging 
in  theatrical  distribution. 

It  was  developed  during  the  hearings  that 
the  main  stumbling  block  was  the  Fox  in- 
volvement in  the  NTA  Film  Network.  On 
Tuesday,  Mr.  Peck  told  the  court  that  over 
the  previous  weekend  NTA  had  made  ar- 
rangements to  purchase  Fox'  50%  interest 
in  the  NTA  Film  Network.  Mr.  Peck  said 
details  were  being  worked  out  and  a  trans- 
action would  be  completed  before  NT  as- 
sumed stock  ownership  of  NTA. 

Regarding  the  NTA  Pictures  angle,  Mr. 
Peck  argued  that  the  theatrical  rights  to 
features  NTA  acquired  primarily  for  televi- 
sion was  a  '"minor  consideration."  He  re- 
ported that  this  phase  of  operation  con- 
tributes "very  little"  to  NTA's  overall  gross. 
Mr.  Peck  said  the  theatrical  distribution 
business  could  not  be  regarded  as  "offen- 


sive," since  it  would  not  restrict  competi- 
tion. This  reference  was  interpreted  to  mean 
that  NT  would  not  give  preference  to  its 
own  theatres  for  the  exhibition  of  features 
it  acquires  from  NTA. 

Mr.  Peck  later  said  that  his  formal  appli- 
cation will  set  no  limits  on  the  number  of 
films  that  NT  could  distribute  theatrically, 
but  he  noted  that  as  a  signatory  to  the  con- 
sent decree,  it  is  subject  to  lustice  Dept. 
scrutiny. 

Woodmere  to  Produce  Tv  Films 

Samuel  J.  Lefrak,  president,  The  Lefrak 
Organization  of  New  York,  said  to  be  the 
world's  largest  builder  of  multiple  dwellings, 
has  become  chairman  of  the  board  of  Wood- 
mere  Productions.  Woodmere  is  entering 
tv  production  with  Miss  Bishop,  starring 
Jan  Clayton,  scheduled  to  start  filming  at 
MGM  studios  Jan.  5.  Second  tv  series  on 
Woodmere's  agenda  is  Richard  Harding 
Davis,  the  production  firm  having  acquired 
the  tv  rights  to  the  famed  journalist's  life 
from  MGM.  In  an  announcement  admitting 
an  investment  of  a  "considerable  amount" 
in  the  independent  tv  and  film  company, 
Mr.  Lefrak  said:  "The  entertainment  busi- 
ness has  a  vast  potential  and  represents  a 
prize  investment  opportunity.  Today,  amuse- 
ment is  as  necessary  to  public  consumption 
as  housing,  food  or  clothing." 

FILM  SALES 

ABC  Films  Inc.,  N.  Y.,  reports  sales  in 
Canada  of  The  Adventures  of  Jim  Bowie 
to  Sussex  Ginger  Ale  Ltd.  for  showing  in 
all  Nova  Scotia,  New  Brunswick  and  Prince 
Edward  Island  markets;  Douglas  Fairbanks 
Jr.  Presents  to  CBC,  and  Herald  Playhouse 
and  Kieran's  Kaleidoscope,  also  to  CBC, 
26  Men  to  Holson's  Brewery,  through  Mac- 
Laren  Adv.,  Toronto,  for  showing  on  WGR- 
TV  Buffalo  and  WCNY-TV  Watertown, 
N.  Y. 

United  Artists  Associated  (AAP)  completes 
first  sales  of  United  Artists  films  since  UAA 
took  over  distribution  of  feature  film  to 
tv  stations.  Included  are  three  packages 
with  total  of  111  features  to  WKBW-TV 
Buffalo  (one  package  of  39  was  renewal). 
WTVR  (TV)  Richmond  bought  UA  65, 
also  one  of  packages.  Firm  has  sold  "Yankee 
Doodle  Dandy"  (James  Cagney  as  George 
M.  Cohan)  to  Triangle  stations  and  to  three 
stations  in  south.  Other  recent  sales  to 
various  stations:  Warner  Bros,  features. 
Sherlock  Holmes  features.  Gold  Mine  Li- 
brary, Popeye  cartoons,  Movieland  (post- 
1948)  features  and  holiday  films. 

WBBM-AM-TV  Chicago,  announces  pur- 
chase of  700  Paramount  Picture  films  start- 
ing Jan.  3,  1959,  with  "solid"  nine-day 
schedule  running  through  Jan.  1 1  as  part  of 
station's  observance  of  "Paramount  Week." 

Jay  ark  Film  Corp.,  N.  Y.,  reports  sale  of  its 
"Bozo  the  Clown"  package  of  cartoons  to 
KDKA-TV   Pittsburgh,   WSBT-TV  South 


Page  42    •    December  29,  1958 


Broadcasting 


THE  ERICA'S  CUP*- 


7-COUNTY  PULSE  REPORT 

KALAMAZOO -BATTLE  CREEK  AREA  —  MARCH  1958 
SHARE  OF  AUDIENCE  —  MONDAY-FRIDAY 


WKZO 

Station  "B" 

Station  "C" 

6  A.M.  -  12  NOON 

32 

22 

10 

12  NOON  -  6  P.M. 

29 

22 

10 

6  P.M.  -  12  MIDNIGHT 

30 

20 

1 1 

BUT...  WKZO  Radio  Will  Put 
Wind  In  Your  Sails 
In  Kalamazoo  -  Battle  Creek! 

WKZO  Radio  can  "sail"  your  selling  message  into  more 
Kalamazoo-Battle  Creek  homes  each  day  than  any  other 
radio  station!    WKZO  gives  you  an  audience  43%  larger 
than  that  of  the  next  station  —  day  and  night. 

Pulse  (see  left)  points  to  WKZO  Radio  as  the  leader  in 
this  important  market  —  morning,  afternoon  and  night — 
every  day! 

Your  Avery-Knodel  man  has  the  proof  on  the  big  WKZO 
Radio  audience  in  Kalamazoo-Battle  Creek  and  Greater 
Western  Michigan.    Ask  him  for  it! 

* Columbia,  the  U.S.  entry,  won  the  195S  A  merica's  Cup  from 
Britain's  Sceptre  in  jour  straight  races. 


WKZO 

CBS  RADIO  FOR  KALAMAZOO-BATTLE  CREEK 
AND  GREATER  WESTERN  MICHIGAN 

Avery-Knodel,  Inc.,  Exclusive  National  Representatives 


WKZO-TV  —  GRAND  RAPIDS-KAIAAAAZOO 
WKZO  RADIO  —  KALAMAZOO-BATTLE  CREEK 
WJEF  RADIO  —  GRAND  RAPIDS 
WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 
WWTV  —  CADILLAC,  MICHIGAN 
KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  RADIO  —  PEORIA,  ILLINOIS 
WMBD-TV  —  PEORIA,  ILLINOIS 


1 
J 


Broadcasting 


December  29,  1958   •   Page  43 


IIP02TATH2 

JUNO 

PROTECTOR 
OF  WIVES 

JUNO  (Gr.-Hera),  the  wife  of 
Jupiter,  was  assigned  by  the  Greeks 
the  chore  of  looking  after  married 
women.  Frankly,  we  don't  see  how  she 
had  much  time  to  give  to  the  job,  busy 
as  she  was  checking  out  her  suspicions 
about  Jupiter  and  his  various  amours. 
No  matter — whenever  a  Greek  help- 
meet found  things  a  bit  sticky  around 
the  old  homestead,  she  turned  to  Juno 
with  an  appeal  for  help.  Evidently 
Juno's  concern  for  wives  paid  off,  as 
she  was  much  venerated. 

But  Juno  can't  hold  a  candle  to 
the  concern  we  at  WCKY  feel  for 
housewives —  Cincinnati  housewives, 
that  is.  We  spend  our  days  entertain- 
ing them  with  good  music,  giving  them 
the  latest  news  and  special  features, 
because  we  know  that  housewives  con- 
trol the  family  purse,  and  spend  the 
major  portion  of  family  money.  As  a 
result,  WCKY  has  a  large  audience  of 
housewives.  The  June- July  '58  Nielsen 
showed  that  73%  of  our  audience  is 
composed  of  housewives,  who  lend  an 
attentive  ear  to  sponsors'  messages, 
and  that's  why  smart  sponsors  such  as 
Kroger  and  Albers  (the  two  largest 
food  chains  here)  buy  WCKY. 

 And  if  you  want  to  sell 

Cincinnati  housewives  your  product, 
don't  call  Juno — call  Tom  Welstead  at 
WCKY's  New  York  office,  or  AM 
Radio  Sales  in  Chicago  and  the  West 
Coast,  who'll  show  you  that  WCKY  is 
your  best  buy  to  reach  Cincinnati 
housewives. 


WCKY 

50,000  WATTS 
OF  SELLING  POWER 


Cincinnati,  Ohio 


FILM  CONTINUED 

Bend,  WBEN-TV  Buffalo  and  WCHS-TV 
Charleston,  W.  Va. 

Independent  Television  Corp.  announces 
sale  of  24  programs  in  14  overseas  markets, 
representing  $200,000  in  business,  follow- 
ing return  of  Manny  Reiner,  ITC  v.p.  in 
charge  of  foreign  operations,  from  six-week 
trip  to  Australia  and  Far  East.  Lassie  was 
sold  to  five  new  markets  in  Japan  and  re- 
newal for  program  signed  by  Mitsuwa  Soap 
Co.  for  sponsorship  on  Radio  Tokyo  Net- 
work, and  Cannonball  series  also  to  Radio 
Tokyo  for  telecast  in  six  cities.  Other  cities 
in  which  ITC  shows  were  sold:  Hong  Kong, 
Manila,  Sydney,  Melbourne  and  Bangkok. 

Ziv  Television  Programs,  N.  Y.,  reports  that 
total  sales  in  1958  increased  by  32%  over 
those  for  1957.  During  1958,  Ziv-Tv  intro- 
duced two  new  series  on  networks — Bat 
Masterson  on  NBC-TV  and  Rough  Riders 
on  ABC-TV — and  seven  series  for  syndica- 
tion— Sea  Hunt  (first  and  second  year  pro- 
duct), Target,  Mackenzie's  Raiders,  Bold 
Venture,  Highway  Patrol  (fourth  year)  and 
Dial  999. 

Banner  Film  Inc.,  N.  Y.,  announces  slate  of 
Night  Court  U.S.A.,  half-hour  tv  film  series, 
to  KOB-TV  Albuquerque,  KTVR  (TV) 
Denver,  KOLD-TV  Tucson,  KGUL-TV 
Houston,  WCHS-TV  Portland.  Me.,  and 
KCIX  (TV)  Nampa,  Idaho,  and  "Banner 
Feature  Film  Package"  to  KTVU  (TV) 
San  Francisco,  WMAR-TV  Baltimore, 
KOLD-TV,  WRCV-TV  Philadelphia  and 
WSIL-TV  Harrisburg,  111. 

National  Telefilm  Assoc.,  N.  Y.,  reports  that 
its  "Dream  Package"  of  85  feature  films  has 
been  sold  in  total  of  58  markets,  with  latest 
sales  to  WMAL-TV  Washington,  KTVU 
(TV)  Oakland-San  Francisco,  WRCA-TV 
New  York,  WJAR-TV  Providence,  KDAL- 
TV  Duluth,  KPTV  (TV)  Portland,  Ore., 
KONO-TV  San  Antonio,  WHO-TV  Des 
Moines,  WHBF-TV  Rock  Island,  111.  and 
WCIA  (TV)  Champaign,  111. 

FILM  DISTRIBUTION 

Screen  Gems  Inc.,  N.  Y.,  reports  it  is  re- 
leasing to  tv  group  of  78  feature  films  from 
Columbia  and  Universal  libraries.  Included 
in  this  new  "powerhouse"  group  are  "The 
Killers,"  with  Burt  Lancaster  and  Ava 
Gardner;  "Seven  Sinners,"  with  John  Wayne 
and  Marlene  Dietrich;  "Here  Comes  Mr. 
Jordan,"  with  Robert  Montgomery  and 
Claude  Rains,  and  "A  Song  to  Remember," 
with  Cornel  Wilde,  Paul  Muni  and  Merle 
Oberon. 

Sterling  Television  Co.,  N.  Y..  has  been 
designated  distributor  for  new  series  of 
color  tv  films  shot  by  Marine  Studios,  St. 
Augustine,  Fla.,  at  famous  Marineland. 
Series — dealing  with  underwater  life — is 
titled  Wonders  of  the  Sea,  and  has  already 
been  sold  to  Canadian  Broadcasting  Co. 

ON  CAMERA 

Screen  Gems  Inc.  announces  production  of 
its  newest  video  series,  Stakeout,  was  set 
to  get  underway  in  and  around  Ft.  Lauder- 
dale, Fla.  Series  will  star  Walter  Matthau, 


currently  appearing  in  Harry  Kurnitz' 
Broadway  play,  Once  More,  With  Feeling. 
Stakeout  deals  with  activities  of  Florida 
Sheriffs  Bureau. 

CBS-TV  has  launched  new  science-fiction 
series  to  be  written  by  Rod  Serling  who 
will  co-produce  series  with  William  Self, 
executive  producer  at  CBS-TV.  Pilot  film, 
Twilight  Zone,  went  before  cameras  Dec. 
4  at  Universal-International  studios. 

Walden  Productions,  Hollywood,  started 
filming  pilot  of  The  Thirty-Third,  projected 
tv  series  based  on  voice  acknowledgment 
of  phone  calls  at  New  York  police  detective 
bureau,  Dec.  15  at  Desilu  Studios.  Charles 
Bickford  will  star  as  Lt.  Shad  Rourke  and 
James  Goldstone  will  direct  pilot.  Jules  C. 
Goldstone,  president  of  Walden,  also  said 
that  company's  Court  of  Last  Resort,  broad- 
cast last  year  on  NBC-TV,  has  been  sold 
to  ABC-TV  which  will  begin  rerunning 
series  in  January. 

MGM-TV  will  produce  new  tv  film  series, 
tentatively  titled,  Mickey  McGenigie,  with 
navy  comedy  format.  Series  will  be  pro- 
duced in  association  with  Harry  Joe  Brown 
and  will  be  based  on  Saturday  Evening 
Post  stories  of  Adm.  Dan  Gallery.  Mickey 
Shaughnessy  will  star.  Other  details  such  as 
producer  and  writer  for  the  new  series  have 
not  been  announced. 

Bernard  L.  Schubert  Inc.,  N.  Y.,  in  associa- 
tion with  John  W.  Loveton,  reports  new 
cycle  of  39  half-hours  in  Mr.  &  Mrs.  North 
tv  film  series  will  be  produced  shortly. 
Group  of  57  half-hours  of  series  currently 
are  being  carried  on  60  stations.  Telestar 
Films  Inc.,  N.  Y.,  distributes  Mr.  and  Mrs. 
North. 

Warner  Bros.,  Burbank,  Calif,  announces 
that  Torrid  Zone,  half-hour  tv  adventure 
series,  has  been  added  to  its  schedule  of 
new  shows  for  next  year.  Howard  Pine  will 
produce  series,  its  first  episode  to  begin  film- 
ing Feb.  2.  No  star  has  been  named  for  the 
program. 

Louis  Prima  and  Keely  Smith,  husband-wife 
entertainers,  have  formed  partnership  with 
Irving  Levin,  president  of  AB-PT  Pictures 
Corp.,  to  produce  situation  comedy  tv  series, 
Louis  Prima-Keely  Smith  Show.  Filming 
will  start  in  January  at  MGM  studios,  with 
Mr.  Levin  as  executive  producer,  Edmund 
Chevie,  producer,  and  Ed  Simmons,  writer. 

RANDOM  SHOTS 

Jack  Douglas  Productions  today  (Dec.  29) 
moves  into  new  headquarters  at  8833  Sun- 
set Blvd.,  Hollywood  46.  Telephone: 
Oleander  5-7790. 

National  Telefilm  Assoc.  is  opening  of- 
fices in  the  Russ  Bldg.,  San  Francisco,  to 
service  central  and  northern  California  and 
the  Northwest,  it  was  announced  by  Berne 
Tabakin,  NTA  vice  president  in  charge  of 
west  coast  operations.  New  office  will  be 
staffed  by  Henry  P.  Long,  former  vice  pres- 
ident of  MCA's  film  syndication  division, 
and  Robert  Lang,  former  assistant  to  the 
radio-tv  director  of  BBDO. 


Page  44    •    December  29,  1958 


Broadcasting 


In  delivering  DOWN  TO  EARTH  understanding  .  . . 


of  what  audiences  want  .  .  .  how  to  move  products 
for  advertisers  .  .  .  how  to  lead  communities  for  the 
benefit  of  the  people  who  live  in  them. 

Representatives:  WTRY 

John  Blair  &  Co. 

WAVZ 

National:  Hollingbery  Co. 
New  England:  Kettell-Carter 


RS 


\  \ 


WTRY  li  WAVZ 


ALBANY,  SCHENECTADY,  TROY,  NEW  YORK 
NEW  HAVEN,  CONN. 

Daniel  W.  Kops,  President  •  Richard  J.  Monahan,  Vice  President  and  National  Advertising  Manager 


Broadcasting 


December  29,  1958    •    Page  45 


NETWORKS  continued 


Network  Gross  Billings 
Continue  Upward  Surge 

Network  tv  gross  billings  in  the  1958-59 
season  were  off  to  a  bullish  start.  Figures 
released  last  week  by  Television  Bureau  of 
Advertising  showed  billings  for  the  10 
months  ended  in  October  to  be  more  than 
$460.6  million,  10.1%  gain  over  the  same 
period  last  year,  and  for  October  alone, 
more  than  $52.5  million,  or  6.6%  ahead  of 
October  1957. 

As  in  September,  ABC-TV  and  NBC-TV 
showed  increases  in  October  (up  23.1% 
and  10.2%  respectively)  while  CBS-TV 
billing  declined  slightly  (2.4%  in  October, 
2.6%  in  September).  NBC-TV  had  nearly 
filled  the  monthly  billing  gap  between  it 
and  CBS-TV — a  difference  of  about  $1.2 
million  still  existed. 

Though  October  was  off  a  bit,  CBS-TV 
nonetheless  chalked  up  more  than  $21.8 
million  that  month,  or  second  highest  billing 
month  in  1958  (January  was  tops  for  the 
network).   The  compilation: 

Moscow  Bars  Levine  From  Mike, 
Charging  Censorship  Violation 

The  Soviet  government  last  week  took 
microphone  privileges  from  NBC's  Moscow 
correspondent  Irving  R.  Levine,  charging  he 
had  violated  censorship  regulations  in  pre- 
senting an  interview  with  Sen.  Hubert  Hum- 


*.*.  11*1 

Bert 
Mulligan!; 

Compton  Advertising,  Inc. 

*  WLBR-TV  becomes  WLYH-TV 
?  { 
on  January  1.  New  call  letters 

simply  mean  that  we  serve  ali  * 

of  Lebanon  — Lancaster -York 

—  Harrisburg.  Buy  "Wonder-  f 

ful  Good"  WLYH-TV  today. 

Blair   Television  Associates. 

% 9 ! 

»  ft  # 

I 

ANGLE  STATION 

W  LY  H  -  T  V 

LEBANON  -  LANCASTER,  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Tv  Networks7  January-September  Total 

OCTOBER  JANUARY-OCTOBER 


% 

% 

1 957                       1 958 

Change 

1957  1958 

Change 

ABC-TV  5 

8,093,724      $  9,960,524 

+  23.1 

$  66,376,706      $  82,212,708  +23.9 

CBS-TV 

22,421,673  21,878.506 

—  2.4 

195,897,167       203,070,337      +  3.7 

NBC-TV 

18,752,891  20,664,587 

+  10.2 

156,187,214  175,337,2 

12  +12.3 

TOTAL  5 

49,268,288  $52,503,617 

+  6.6 

$418,461,087      $460,620,257  +10.1 

1 958 

A  T\/ 

/"dc  TV 

LDO-  1  V 

NBC-TV 

TOTAL 

JANUARY 

$9,168,609 

$22,094,015 

$18,344,111 

$49,606,735 

FEBRUARY 

8,441,988 

19,410,741 

16,785,315 

44,638,044 

MARCH 

9,402,407 

21,211,070 

18,874,597 

49,488,074 

APRIL 

8,739,456 

20,628,511 

18,283,379 

47,651,346 

MAY 

8,477,755 

20,970,022 

18,470,368 

47,918,145 

JUNE 

7,387,586 

19,733,057 

16,648,462 

43,769,105 

JULY 

7,083,555 

18,332,925 

15,702,029 

41,118,509 

AUGUST 

6,923,735 

19,383,736 

15,202,021 

41,509,492 

s  SEPT. 

6,627,093 

19,427,754 

16.362,343 

42,417,190 

Figures  revised  as  of  Dec.  16,  1958. 


phrey  during  the  latter's  heralded  visit 
several  weeks  ago. 

The  prohibition  to  broadcast  is  "until 
further  notice."  He  may  still  file  stories  via 
cable  or  telephone. 

Moscow's  action  was  the  second  involving 
an  American  network  this  year,  and  leaves 
only  ABC  able  to  broadcast  from  Moscow. 
At  mid-year  CBS'  Daniel  Schorr  was  labeled 
persona  non  grata  and  that  network  was 
denied  the  privilege  of  having  a  correspond- 
ent in  Moscow  [Networks,  July  7,  et  seq\. 
ABC's  Moscow  man  is  Henry  Shapiro  of 
United  Press  International. 

The  latest  action  was  at  first  thought  to 
pertain  only  to  Mr.  Levine.  Then,  last  Tues- 
day (Dec.  23)  Time-Life  correspondent 
(and  NBC  stringer)  Edmund  Stevens  at- 
tempted to  broadcast,  but  was  cut  off  the 
air.  He  was  told  the  ban  against  Mr.  Levine 
extended  also  to  him.  However  the  ban  on 
Mr.  Stevens  was  lifted  30  hours  later  with- 
out explanation. 

Mr.  Levine,  by  mid-week  en  route  home 
to  participate  in  an  NBC  yearend  broadcast, 
stopped  off  at  Copenhagen,  Denmark,  to 
air  his  version  of  the  disputed  Humphrey 
interview.  (He  noted  that  Soviet  authorities 
had  objected  to  an  earlier  interview  with 
the  senator  after  his  meeting  with  Premier 


COLORCOPTER  PLANNED 

NBC-TV  will  use  a  new  experi- 
mental color  television  system,  porta- 
ble and  compact,  to  present  a  bird's 
eye  view  of  the  Tournament  of  Roses 
parade  from  a  helicopter  on  Jan.  1 
(12  noon-l:30  p.m.).  The  color  pickup 
equipment,  developed  by  RCA  Labs., 
consists  of  two  units,  fully  transis- 
torized. The  two  Units  are  a  20-pound 
camera  and  a  45-pound  control  and 
monitor.  The  system,  according  to 
RCA,  will  have  application  for  closed- 
circuit  tv  in  industry,  defense,  educa- 
tion and  research.  ■ 


Page  46 


December  29,  1958 


Khrushchev.)  The  second  interview  dealt 
with  prospects  for  cooperation  on  world 
health,  and  "when  his  [Humphrey's]  pre- 
pared remarks  were  not  passed  by  the  censor 
by  broadcast  time,  we  went  on  the  air  any- 
way— that  is,  until  the  censors  cut  the  line 
dead. 

"The  material,  by  the  way.  was  passed 
three  hours  later." 

When  Mr.  Levine  asked  Moscow  authori- 
ties how  long  he  would  be  restricted,  he  was 
told  the  ban  was  temporary,  was  intended 
only  as  "punishment,"  not  an  ouster  action, 
and  that  its  duration  would  depend  on  how 
well  he  behaved  himself  regarding  censor- 
ship on  telephone  calls  and  cables. 

Willet  H.  Brown  Resigns 
Presidency  of  Don  Lee 

Willet  H.  Brown  is  relinquishing  the  post 
of  president  of  Don  Lee  Broadcasting  Sys- 
tem, but  will  have  a  "continued  association 
with  Thomas  F.  O'Neil  in  other  areas  of 
RKO  Teleradio  Pictures  Inc."  Mr.  Brown 
made  this  announcement  in  a  memorandum 
to  employes.  Henceforth,  it  was  said,  KHJ 
Los  Angeles  and  the  Don  Lee  regional  net- 
work, KFRC  San  Francisco  and  KHJ-TV 
Los  Angeles  will  be  operated  "as  three  in- 
dividual entities  rather  than  as  a  single 
unit." 

Mr.  O'Neil  is  chairman,  president  and 
treasurer  of  RKO  Teleradio  Pictures,  owner 
through  its  General  Tele-Radio  Div.  of 
WOR-AM-FM-TV  New  York,  WNAC-AM- 
FM-TV  Boston,  KHJ-AM-FM-TV  Los  An- 
geles, KFRC-AM-FM  San  Francisco. 
WHBQ-AM-TV  Memphis,  and  WGMS-AM- 
FM  Washington,  D.C.,  as  well  as  the  Don 
Lee  and  Yankee  regional  radio  network, 
serving  the  Pacific  Coast  and  New  England, 
respectively. 

No  other  change  in  management  or 
operation  of  the  Don  Lee  network  or  sta- 
tions is  contemplated.  Norman  Boggs  con- 
tinues as  vice  president  and  general  man- 
ager of  KHJ  and  Don  Lee  Broadcasting 
System.  Wendell  B.  Campbell  continues  as 

Broadcasting 


zJtferry  (Christmas 


Though  other  things  may  change  in  this  world  of 
ours,  Christmas  remains  forever  the  same  ...  a  season 
of  joy  and  hope  and  love  and  faith. 

We  of  Metropolitan  Life  .  .  .  whose  privilege  it  is 
to  serve  so  many  families  in  the  United  States  and 
Canada  .  .  .  greet  you  in  the  ancient  and  abiding 
spirit  of  that  first  Christmas  observed  so  long  ago 
under  the  stars  of  Bethlehem. 

May  you  know  the  warmth,  the  joy  and  the  love  of 

METROPOLITAN  LIFE  INSURANCE  COMPANY  (A  A> 


Christmas  as  expressed  by  happy  family  reunions  .  .  . 
the  spirit  of  Christmas  as  symbolized  by  church  bells 
and  chimes  .  .  .  and  the  faith  of  Christmas  as  ex- 
pressed in  our  worship  of  the  Almighty. 

As  a  New  Year  dawns,  we  hope  it  will  bring  you 
the  fullest  measure  of  health,  happiness,  progress  .  .  . 
and  peace  and  contentment  of  mind  and  heart.  And 
may  these  blessings  be  with  you  throughout  all  the 
years  that  lie  ahead. 

'a/  Company)  1  Madison  Avenue,  New  York  10,  N.  Y. 


Broadcasting 


December  29,  1958    •    Page  47 


NETWORKS  continued 


PERSONNEL  RELATIONS 


vice  president  and  general  manager  of 
KFRC.  John  T.  Reynolds  continues  as  vice 
president  and  general  manager  of  KHJ-TV. 
The  chief  difference  seems  to  be  that  from 
now  on  these  three  executives  will  report 
to  RKO  Teleradio  Pictures  headquarters  in 
New  York  instead  of  to  Mr.  Brown. 

WJQS  Drops  CBS  for  MBS 

Mutual  announced  last  week  that  WJQS 
Jackson,  Miss.,  has  joined  the  network  as 
an  affiliate  effective  immediately.  The  sta- 
tion had  been  affiliated  with  CBS  Radio. 
WJQS  operates  on  1400  kc  with  250  w. 
It  is  owned  and  operated  by  Dumas  Milner 
Broadcasting  Co.  Lewis  Heilbroner  is  gen- 
eral manager. 

NETWORK  SHORTS 

CBS  Inc.  announces  proposal  to  convert  its 
A  and  B  stocks  into  single  class  of  common 
stock  [Networks,  Nov.  17]  was  approved 
at  special  meeting  of  stockholders  in  New 
York  last  Monday  (Dec.  22).  Vote  was 
77.8%  for,  0.5%  against. 

NBC -TV's  Steve  Canyon  Show  (Sat.  9-9:30 
p.m.)  has  been  moved  to  Thursday  8-8:30 
p.m.  time  period,  replacing  Ed  Wynn  Show 
which  has  been  dropped.  Liggett  &  Myers, 
sponsor  of  both  shows,  has  replaced  Canyon 
with  Black  Saddle  [Business  Briefly,  Dec. 
22]. 


9  •   ♦  I 

.NeW 


9 


Bob 
Widholm' 


Doherty,  Clifford,  Steers  &  Shenfield,  Inc. 

"  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  — Lancaster  — York 
—  Harrisburg.  Buy  "  Wo  nder- 
ful  Good"  WLYH-TV  today. 


Blair   Television  Associates 


A    TRIANGLE    STAT  ION 


W  LY  H  -T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


SAG-AFTRA  MERGER 
SUBJECT  OF  BALLOT 

•  'Impartial'  film  may  be  hired 

•  To  carry  out  study  of  merger 

Along  with  Christmas  bills,  members  of 
Screen  Actors  Guild  this  week  are  receiving 
ballots  for  their  vote  on  a  resolution  that 
SAG  "employ  an  impartial  research  organi- 
zation to  make  a  thorough  study  of  the 
feasibility  of  merger  with  American  Federa- 
tion of  Tv  &  Radio  Artists  and  to  develop 
possible  merger  plans  for  consideration  by 
the  membership." 

Drafted  by  the  SAG  board,  the  resolu- 
tion was  submitted  to  the  guild's  annual 
membership  meeting  held  Nov.  25  in 
Beverly  Hills,  Calif.,  which  approved  it  by 
an  overwhelming  vote  [Lead  Story,  Dec. 
I].  Now  the  entire  national  SAG  member- 
ship is  being  given  a  chance  to  ratify  or 
reject  that  action,  with  a  strong  board  recom- 
mendation for  ratification. 

The  original  board  resolution  had  four 
provisions:  for  the  study  of  the  feasibility 
of  the  SAG-AFTRA  merger,  that  AFTRA 
be  invited  to  join  in  the  study,  that  other 
talent  unions  belonging  to  the  Associated 
Actors  &  Artists  of  America  also  be  invited 
to  participate  and  that  the  costs  be  shared 
by  all  participating  AAAA  branches. 
(A AAA  is  the  parent  AFL-CIO  union  from 
which  AFTRA,  SAG.  Actors  Equity  and 
other  talent  unions  derive  their  charters.) 

A  fifth  provision  was  added  to  the  resolu- 
tion as  an  amendment  proposed  and  voted 
at  the  membership  meeting  and  approved 
by  the  board:  "In  not  more  than  90  days 
from  the  date  this  resolution  is  ratified,  a 
report  shall  be  made  to  the  entire  member- 
ship on  the  progress  of  the  survey." 

With  the  ballots,  members  were  mailed  a 
detailed  report  of  the  meeting,  including  a 
history  of  attempts  of  actors  to  merge  their 
unions  dating  back  to  1938,  prepared  by 
the  board  and  read  at  the  meeting  by 
Howard  Keel,  SAG's  new  president.  "Mer- 
ger," he  commented,  "is  an  appealing  idea 
.  .  .  one  card,  lower  dues,  elimination  of 
jurisdictional  disputes  and  greater  strength 
in  collective  bargaining.  .  .  .  However,  none 
of  these  goals  has  been  realized  in  their 
merger  plans  previously  considered.  .  .  . 

"All  of  this  indicates  that  merger  is  a 
serious  and  complex  matter,  requiring  the 
most  careful  study.  Certainly  there  are  many 
problems  that  must  be  worked  out  before 
a  plan  of  merger  can  become  a  reality.  In 
any  merger  plan  we  should  certainly  want 
to  know  what  kind  of  governing  board  or 
boards  are  involved;  how  they  are  to  be 
selected;  what  their  powers  are;  what  in- 
fluence or  authority  will  the  governing  board 
of  each  branch  have  in  the  affairs  of  the 
other  branch  or  branches?  .  .  .  We  should 
also  want  to  know  how  a  one-card  system 
will  be  attained.  Will  a  member  working 
only  in  motion  pictures  have  to  pay  the 
same  dues  that  are  paid  by  a  member  who 
works  in  both  live  tv  and  in  motion  pic- 
tures? These  and  many  other  questions  can 
only  be  answered  by  having  a  concrete  mer- 
ger plan  for  your  consideration." 

The  videotape  situation  and  the  jurisdic- 


Page  48 


December  29,  1958 


tional  controversy  that  tape  has  created  be- 
tween SAG  and  AFTRA  also  were  reviewed. 

John  L.  Dales,  SAG  executive  secretary, 
interjected  a  report  of  his  own  of  a  hereto- 
fore undisclosed  meeting  between  himself 
and  William  Berger,  SAG  attorney,  and 
Donald  Conaway,  national  executive  secre- 
tary of  AFTRA,  and  AFTRA's  attorney. 
Morton  Becker. 

At  this  secret  session,  held  Oct.  17  in 
Colorado,  Mr.  Dales  said,  SAG  proposed 
that  it  and  AFTRA  appoint  committees  to 
work  out  proposals  for  tape  negotiations. 
When  these  proposals  had  been  approved 
by  the  two  unions,  they  would  then  appoint 
a  joint  negotiation  committee  to  meet  with 
both  AFTRA  and  SAG  employers. 

"When  the  contract  had  been  negotiated, 
the  guild  would  sign  and  administer  this 
contract  in  its  field,  the  film  producers,  and 
of  course  AFTRA  would  sign  and  administer 
the  same  contract,  same  rates,  in  their  field 
with  their  producers,  their  employers.  Both 
Conaway  and  I  agreed  that  if  we  could  work 
out  something  along  these  lines,  the  inde- 
pendent recording  studios,  tape  studios, 
would  create  no  problem  whatsoever  and  in 
fact  I  went  so  far  as  to  indicate  that  if  this 
approach  would  settle  the  problem,  the  guild 
would  be  willing  to  forego  any  claim  to 
these  independent  studios.  .  .  .,"  Mr.  Dales 
stated. 

"After  day-long  discussions  ...  we  were 
told  by  Conaway  and  Becker  that  joint  ne- 
gotiations, joint  uniform  tape  rates,  (al- 
though this  would  solve  the  tape  problem) 
were  not  enough.  They  said  that  their  mem- 
bers wanted  to  vote  in  an  NLRB  proceeding 
and  that  they  could  not  come  back  with  a 
solution  which  did  not  involve  merger.  .  .  ." 
(AFTRA's  petition  for  a  referendum  to  de- 
termine jurisdiction  over  all  VTR  is  now 
before  the  NLRB.) 

Mr.  Dales  said  he  felt  "disturbed  when 
Conaway  and  Becker  said  that  not  enough 
came  out  of  the  meeting  to  report  it  to  the 
AFTRA  board.  I  hope  that  they  have,"  he 
added.  "I  think  both  memberships  are  en- 
titled to  know  the  details  of  that  meeting." 

What  AFTRA  Won 
From  the  Networks 

Details  of  the  new  contract  between  the 
American  Federation  of  Television  &  Radio 
Artists  and  the  four  networks  were  released 
last  week.  The  contract,  retroactive  to  Nov. 
15,  will  be  submitted  to  membership  for 
ratification  in  early  January. 

Contract  provisions  not  disclosed  earlier 
[At  Deadline,  Dec.  22]  include  the  fol- 
lowing: Taped  program  commercial  fee  for 
on  camera  use  by  principals  in  from  6  to  20 
cities  for  13-week  cycle  is  $200  and  for  off 
camera.  $150;  for  group  performers  up  to 
four,  $57.50  each  for  use  in  six  to  20 
cities  and  $50  each  for  group  of  five  or 
more.  In  one  to  five  cities,  13-week  cycle 
program  commercial  taped  fees  for  princi- 
pal performers  on  camera,  $145  each;  off 
camera,  $95  each;  groups  of  three  and  four, 
off  camera,  $57.50  each  and  group  of  five 
or  more,  off  camera,  $50  each. 

Network  radio  fees  remain  the  same  as  in 
old  contract  except  for  sportscasters,  who 

Broadcasting 


receive  10%  increase.  In  the  transcription 
code,  fees  for  all  wild  spots  (spots  used  on 
station  breaks  or  in  local  participating  pro- 
grams) go  up  15%.  Sound  effect  artists  will 
receive  10%  increase  on  all  fees. 

The  national  taped  commercial  fee  for 
session  and  first  use  is  $93,  with  re-run 
formula  totaling  $865  for  a  13-week  cycle 
and  $983  for  a  26^week  cycle.  Network  radio 
fees  remain  as  under  the  old  contract  ex- 
cept for  a  10%  increase  for  sportscasters. 
ABC-TV  and  CBS-TV  agreed  to  a  formula 
for  payment  of  fees  to  performers  on  net- 
work programs  sold  in  foreign  markets, 
established  earlier  in  the  year  with  NBC-TV. 

AFTRA  negotiators  were  Donald  F.  Con- 
away,  national  executive  secretary;  Mortimer 
Becker,  national  counsel;  Claude  McCue, 
west  coast  office,  Ray  Jones  and  Bud  Wolf, 
central  region,  and  Kenneth  Groot,  New 
York.  Network  negotiators  were  William 
Fitts,  CBS;  George  Fuchs,  NBC;  Richard 
Freund,  ABC,  and  Joseph  Keating,  Mutual. 

Fees  are  said  to  be  substantially  higher 
than  in  the  Screen  Actors  Guild  contract. 

KCOP  (TV)  Continues  on  Air 
Despite  Strike  by  IBEW  Workers 

Supervisory  personnel  at  KCOP  (TV)  Los 
Angeles  have  kept  the  station  on  the  air 
since  5:55  p.m.  Monday  (Dec.  22)  when  43 
members  of  Local  45,  International  Brother- 
hood of  Electrical  Workers,  walked  off  the 
job.  Earlier  that  afternoon,  KCOP  had  pro- 
posed an  armistice  until  after  Christmas,  but 
transmitter  and  control  room  engineers  and 
other  technical  workers,  including  camera- 
men and  stagehands,  chose  instead  to  strike. 

Management,  money  and  lighting  were 
described  as  the  three  major  elements  of 
disagreement  between  station  and  union  by 
Kenyon  R.  Brown,  KCOP  president.  KCOP 
currently  has  three  management  men,  not 
union   members,  in  its  engineering. 

As  to  money,  IBEW  originally  asked  for 
a  $10  a  week  increase,  reduced  that  to  $5 
but  rejected  KCOP's  offer  of  a  $2.50  raise 
now  and  another  $2.50  boost  for  the  second 
year  of  a  proposed  two-year  contract.  The 
lighting  dispute  stems  from  a  control  de- 
vice developed  since  the  last  KCOP-IBEW 
agreement  which  management  asserts  en- 
ables a  camera  operator  to  control  lighting 
as  well,  while  the  union  refuses  to  agree  to 
the  elimination  of  an  additional  man  to 
regulate  studio  lighting. 

The  strike  came  a  week  after  the  ex- 
piration of  the  previous  KCOP-IBEW 
agreement  on  Dec.  15  and  four  days  after 
a  "final  deadline"  on  Dec.  18.  The  station 
lost  about  five  minutes  of  air  time  immedi- 
ately following  the  walkout  but  has  operated 
without  interruption  since  then. 

PERSONNEL  RELATIONS  SHORT 

WERE  Cleveland  and  National  Assn.  of 
Broadcast  Employes  &  Technicians  signed 
four-year  contract  Dec.  12,  described  by 
union  as  first  time  it  has  entered  into  agree- 
ment beyond  three  years.  Contract  is  retro- 
active to  last  Nov.  15  and  was  described  by 
both  parties  as  involving  substantial  wage 
increase. 


Buick  photo  courtesy  CM  Photographic 


sell  Flint  on 

5  KW  for  Flint  and  Northeast  Michigan 


NBC  Affiliate  —  Represented  by  the  KATZ  AGENCY 


Broadcasting 


December  29,  1958    •    Page  49 


Now,  you  say  when 


can  be  made  from  any  one  reco  dins  T™L  ,  k  J  ~!  V  6  y0U  decide-  At  least  100  rePeats 
Recorder  can  he  P^  tac  ~^^R.r^.^r  ~W*d  °"  3  VR'1000  V'~ 

s::;: .^.toa„^Sert:x:a,s  to  reach  ~  —  - 

Get  the  compete  story  on  the  many  things  Videotape  Recording  can  do  tor  you.  Write  today. 


SSO    CHARTER    STREET,   REDWOOD    CITY,  CALIFORNIA 

Offices  in  Principal  Cities 


Ampex 


CORPORATION 


professional 
products  division 


*TM   AMPEX  CORP. 


TRADE  ASSNS. 


NO  RADIO-TV  RECESSION  IN  1958 

•  Records  set  on  all  industry  fronts,  NAB  study  shows 

•  Yearend  tally:  Tv  up  10%  to  $1.4  billion,  radio  up  3% 


Broadcast  advertising  expenditures  rose  to 
alltime  highs  in  1958  despite  the  recession — 
tv  up  10%  to  $1.42  billion  and  radio  up 
3%  to  $641  million. 

These  compilations,  made  by  NAB,  show 
that  number  of  operating  stations,  sets-in- 
use  and  time  devoted  to  viewing  and  listen- 
ing established  new  records. 

In  a  resume  of  1958  broadcasting  devel- 
opments NAB  found  an  increase  from  495 
to  512  in  the  number  of  operating  tv  sta- 
tions. The  number  of  sets-in-use  was  figured 
at  48.3  million  compared  to  44.5  million  a 
year  earlier.  The  number  of  "home  hours 
per  day"  of  televiewing  was  computed  at 
259  million,  an  8%  increase  over  the  239 
million  hours  a  year  ago. 

Arrival  of  videotape  as  an  industrywide 
facility  was  "one  of  the  most  exciting  devel- 
opments of  the  year,"  according  to  NAB 
President  Harold  E.  Fellows.  He  anticipates 
continued  growth  in  use  of  this  recording 
technique,  including  inter-station  exchange 
of  taped  programs.  He  credited  the  impact 
of  tv  advertising  with  a  strong  role  in  help- 
ing the  country  pull  out  of  the  1958  reces- 
sion. 

Mr.  Fellows  cited  these  other  tv  devel- 
opments : 

Protests  against  proposals  by  FCC  to 
conduct  pay-tv  tests;  adoption  of  a  tv  code 
ban  on  white-coat  advertising  (use  of  actors 
to  portray  physicians,  dentists  and  nurses 
in  commercials);  telecasting  of  an  estimated 
900,000  public  service  spot  announcements 
worth  at  least  $65  million  by  the  300-odd 
stations  subscribing  to  the  tv  code.  More 
than  100  national  service  organizations  and 
many  other  local  agencies  shared  the  bene- 
fits. 

The  $641  million  estimate  of  1958  radio 
advertising  was  accompanied  by  a  jump  of 
400  in  the  number  of  radio  stations  on  the 
air  (360  am,  40  fm),  a  total  of  3,869 
(3,307  am,  562  fm). 

NAB  estimated  150  million  radio  sets 
are  in  operation,  100  million  of  them  in 
homes,  38  million  in  autos  and  12  million  in 
public  places.  Over  49  million  of  the  50.5 
million  U.  S.  homes  have  at  least  one  radio. 
Fm  set  circulation  was  estimated  at  14 
million. 

Growing  interest  in  radio  and  tv  station 
editorializing  was  cited.  Radio  program- 
ming trends  include  increased  concentration 
on  music-and-news,  and  good  music,  giving 
listeners  in  metropolitan  areas,  particularly, 
a  new  range  of  program  choices. 

A  campaign  urging  travelers  to  "Look  for 
a  Room  With  a  Radio"  was  started  in  coop- 
eration with  the  hotel-motel  industry.  NAB's 
Standards  of  Good  Practice  for  Radio 
Broadcasters  campaign  produced  over  600 
station  subscribers.  One  of  the  year's  tech- 
nical milestones,  the  advent  of  stereophonic 
broadcasting,  promises  to  produce  greater 
public  interest  in  this  type  of  musical  repro- 
duction, the  association  believes. 

Progress  was  made  in  the  fight  for  access 
to  courts  and  public  events,  NAB  noted,  cit- 
ing the  American  Bar  Assn.  agreement  to 

Broadcasting 


study  new  techniques  in  courtroom  coverage 
by  microphone  and  camera.  ABA's  Canon 
35  bans  electronic  reporting  of  trials. 

Mr.  Fellows  termed  the  ABA  action  the 
most  significant  step  in  the  history  of  broad- 
casting's campaign  against  Canon  35.  He 
added,  "Broadcasters  throughout  the  United 
States  stand  ready  to  demonstrate  that  they 
can  broadcast  trials  and  other  public  pro- 
ceedings without  obtrusion  and  without  any 
interference  with  judicial  process  or  indi- 
vidual rights." 

NAB-Harvard  Management  Course 
Open  for  Registration  Next  Month 

Registration  forms  for  broadcasters  de- 
siring to  participate  in  a  July  6-17  Broad- 
cast Seminar  at  Harvard  Graduate  School 
of  Business  Administration  will  be  mailed 
in  January,  NAB  President  Harold  E.  Fel- 
lows announced  Dec.  28. 

The  decision  to  go  through  with  the  NAB- 
sponsored  project  followed  "enthusiastic  re- 
sponse from  radio  and  tv  executives,"  Mr. 
Fellows  said.  He  explained  the  course  "will 
help  foster  executive  skills  necessary  to  keep 
pace  with  the  rapid  growth  of  radio  and  tv 
and  encourage  the  flexible  thinking  required 
of  successful  broadcasting  executives." 

Seminar  enrollment  will  be  limited  to  60. 
Cost  of  the  course  will  be  about  $500  for 
each  student,  including  room,  board,  in- 
struction and  books.  The  seminar  will  ex- 
plore, primarily  through  the  case  method, 
administrative  skills  involved  in  top  execu- 
tive posts.  Special  broadcasting  case  material 
will  be  developed  for  the  seminar.  The 
project  is  under  the  direction  of  Prof. 
Sterling  Livingston,  of  the  Harvard  faculty, 
who  will  be  aided  by  other  business  school 
professors. 

Buning  to  Northeast  NAB  Post 

John  A.  Buning  has  joined  the  NAB  sta- 
tion relations  department  as  field  repre- 
sentative for  the  Northeast.  Formerly  with 
the  old  International  News  Service,  Mr. 
Buning  will  serve  under  William  Carlisle, 
NAB  station  relations  manager.  He  has  a 
broad  technical  and  executive  background 
in  broadcasting,  having  served  with  Florida 
stations  and  later  with  ABC  and  MBS.  In 
World  War  II  he  served  on  the  field  en- 
gineering force  of  Western  Electric  Co. 


UPCOMING 


January 

Jan.  16-17:  AWRT  national  board  meeting,  Wal- 
dorf-Astoria Hotel,  New  York  City. 

Jan.  16-17:  Mutual  Advertising  Agency  Network, 
quarterly  business  meeting  and  administra- 
tive workshop,  Plaza  Hotel,  New  York. 

Jan.  17:  Oklahoma  Broadcasters  Assn.,  winter 
meeting,  Hotel  Will  Rogers,  Claremore. 

Jan.  17-18:  Retail  Advertising  Council  seventh 
annual  meeting,  Palmer  House,  Chicago 

Jan.  20:  Screen  Producers'  Guild  award  dinner 
Beverly  Hilton  Hotel,  Los  Angeles. 

Jan.  18-21:  Newspaper  Adv.  Executives  Assn. 
annual  convention,  Edgewater  Beach  Hotel 
Chicago. 

Jan.  23-25:  Advertising  Assn.  of  the  West,  mid- 
winter conference,  Rickey's  Studio  Inn,  San 
Jose,  Calif. 

Jan.  23-25:  AWRT,  Michigan  conference.  Detroit. 


"How  to  be  in  two 
places  at  once" 

JP   ym 


[ 


Mr.  Joel  Chaseman 
Program  Manager,  WJZ-TV 
Television  Hill,  Baltimore 

"We  Videotaped*  a  busy  candi- 
date's campaign  speech.  He  was 
on  the  air  "live"  and  actively 
campaigning  at  the  same  time- 
literally  in  two  places  at  one 
time,  thanks  to  our  Videotape* 
Recorder. 


Ami 

CORPORATION 

850  CHARTER  STREET,  REDWOOD  CITY,  CALIFORNIA 


professional 
products  division 


*TM  Ampex  Corporation 


December  29,  1958    •    Page  5 


TRADE  ASSNS.  continued 


RTNDA  Committee  Membership 
Announced  by  President  Renick 

Thirteen  committees  of  Radio  Television 
News  Directors  Assn.  have  been  named  by 
RTNDA  President  Ralph  Renick,  WTVJ 
(TV)  Miami.  Chairmen  and  vice  chairmen: 

Freedom  of  Information — John  F.  Lewis, 
WBAL-AM-TV  Baltimore;  James  Bennett, 
KLZ-AM-TV  Denver.  Membership — Harry 
V.  McKenna,  WEAN  and  WPJB-FM  Prov- 
idence, R.I.;  John  K.  Williams,  KETV 
(TV)  Omaha,  Neb.  Publicity — Thomas 
Powell,  WGBI  Scranton,  Pa.;  Robert  E. 
Fahs,  WDSU-TV  New  Orleans.  Convention 
Sites — Jerry  Bowman,  WERE  Cleveland; 
Arthur  J.  Smith.  WHTN  Huntington,  W.Va. 
Wire  Policy— Lee  White,  KROS  Clinton, 
Iowa;  Charles  Harrison,  WMBD  Peoria,  111. 

Techniques— Dick  John,  WKY-TV  Okla- 
homa City;  Don  Brown,  WILL  Urbana,  111. 
Vocational  Film— Julian  Hoshal,  KSTP-TV 
St.  Paul;  G.  W.  Johnstone,  National  Assn. 
of  Manufacturers.  Constitution  —  Harold 
Baker,  WFGA-TV  Jacksonville,  Fla.;  Dick 
Cheverton,  WOOD-AM-TV  Grand  Rapids, 
Mich.  Inter-Station  Cooperation — Crawford 
Rice,  WTVT  (TV)  Tampa,  Fla.;  Bob 
Frank,  WOC  Davenport,  Iowa. 

Standards  of  Practice — Sanford  Markey, 
KYW  Cleveland:  Ralph  Shupe,  WMOH 
Hamilton,  Ohio.  Career  Recruiting — Dan 
Wozniak,  Michigan  State  U.;  Jim  Magee, 
WTPA  Harrisburg,  Pa.  Bulletin  Advisory — 
Monroe  Benton,  WTRY  Troy,  N.Y.;  Bill 
Williams,  WSM-AM-TV  Nashville.  Protocol 
— Ted  Koop,  CBS  (no  vice  chairman). 


yt&R 


£  W 


L.T. 

Fisher 

Dancer-Fitzgerald-Sample,  Inc. 

*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  -  Lancaster  —  York 
-Harrisburg.  Buy  "Wonder- 
ful Good"  WLYH-TV  today. 
Blair   Television  Associates. 


IIANC.Li:  STATION 


W  LY  H  -T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 

Page  52    •    December  29,  1958 


WHICH  PAGE  OF  'LIFE'  DO 


Somewhat  like  the  unhappy  cartoon 
character  huddled  in  his  empty  packing 
box  muttering,  "People  are  no  damn 
good,"  Time  Inc.  persists  in  periodically 
potshooting  at  television.  The  current  en- 
tertainment issue  of  Life  takes  up  the 
cudgel  from  sister  Fortune  [Advertisers 
&  Agencies,  Nov  24].  NAB  President 
Harold  E.  Fellows,  however,  notes  that 
in  this  latest  criticism,  Life  disregards 
some  established  facts,  and  also  traps 
itself  with  certain  intra-issue  contradic- 
tion. 

Here's  Mr.  Fellows'  rebuttal: 

The  current  issue  of  Life  magazine 
continues  the  attack  against  television 
that  Time  Inc.  began  seven  years  ago 
and  renewed  in  last  month's  Fortune. 
Surprisingly,  the  Life  attack  disregards 
and  contradicts  many  facts  reported  else- 
where in  the  same  issue. 

Current  popularity  of  tv  westerns  is 
ascribed  (page  52)  to  the  "faddish  fickle- 
ness" of  "tv's  'boom  or  bust'  program- 
ming." Yet  Life  observes  (page  91)  that 
"nothing  is  more  permanent  than  the 
public's  enchantment  with  the  legends  of 
the  Wild  West." 

The  tenor  of  the  Life  attack  is  not 
surprising  in  view  of  the  fact  that  Time 
Inc.  publications  suffered  serious  drops 
in  income  this  year  while  television  rev- 
enues were  rising.  Time  was  down  7% 
for  the  first  nine  months,  compared  to 
1957;  Life  and  Fortune  were  each  down 
12%. 

Life  in  a  full-page  editorial  (page  52) 
states  that  tv  has  created  audiences  and 
addicts  but  has  shown  little  power  to 
create  new  loyal  fans,  or  to  hold  them. 
Yet  it  describes  the  Ed  Sullivan  Show 
(page  57)  as  "the  granddaddy  of  vari- 
eties" and  credits  it  with  presenting  a 
single  joke  that  "simultaneously  tickled" 
about  a  quarter  of  the  American  popu- 
lation. 

Again  Life  revives  a  Fortune  theme — 
that  tv  economics  preclude  anything  ex- 
cept mediocre  programming.  The  "typi- 
cal" $30,000  and  $40,000  budgets  of 
syndicated  half-hour  westerns  are  con- 
trasted with  the  lavish  budgets  of  top 
Broadway  shows  and  multi-million-dollar 
movies.  Only  one  sentence  deals  with  the 
$600,000  Wonderful  Town  telecast  and 
the  regular  weekly  high-budget  programs. 
The  Playhouse  90,  du  Pont  Show  of  the 
Month  and  Omnibus  productions  are  not 
even  mentioned. 

Life  ignored  television's  function  as  a 
news  and  information  medium;  but  it 
stated,  "Unless  the  pure  purpose  of  en- 
tertainment controls  at  least  some  tv 
channels,  the  medium  will  continue  to 


FELLOWS:  Does  the  left  hand  page  know 
what  the  right  hand  page  is  doing? 

lose  or  damage  its  best  talent."  This 
is  the  crux  of  Life's  argument  in  favor 
of  pay-tv.  Apparently  Life  feels  there  is 
a  good  chance  that  pay-tv  would  reduce 
advertising  competition  from  television, 
though  there  is  no  assurance  that  pay-tv 
would  not  be  commercially  sponsored. 
The  failure  of  the  Bartlesville,  Okla., 
pay-tv  test  is  omitted. 

Life  quoted  Gilbert  Seldes,  Saturday 
Review  critic,  to  support  its  pro-pay-tv 
thesis,  falling  into  a  trap  of  its  own 
setting  because  Mr.  Seldes  has  recently 
declared  himself  opposed  to  pay-tv.  In 
the  current  Review  he  wrote  "...  I  dis- 
cover that  no  one  concerned  with  pay  tv 
is  even  planning  to  do  the  life  of  Fiorello 
LaGuardia;  everyone  is  planning  to  trans- 
mit baseball  games,  movies  fresher  in 
date  than  'Citizen  Kane'  but  not  nearly 
as  good,  and  whatever  else  people  will 
pay  most  to  see."  Furthermore,  Life 
ignores  several  reputable  polls  which 
show  that  as  many  as  96.6%  of  the 
people  emphatically  reject  any  form  of 
pay  television.  Veterans  of  Foreign  Wars, 
Amvets  and  AFL-CIO  have  anti-pay-tv 
policies. 

In  its  pay-tv  line  of  argument  (pages 
52,  185-6)  Life  contradicts  facts  stated 
on  other  pages.  For  example,  Life  an- 
swers its  own  economic  insinuations  by 
saying  (page  181)  that  advertising  rev- 
enues of  "that  young  and  still  growing 
giant,  television"  are  now  "over  the  $900 
million  level." 

NAB  estimates  that  television  adver- 
tising expenditures  during  1958  at  $1.42 
billion,  a  new  high. 

According  to  Life,  today's  "mediocre" 
television  "is  even  charged  with  brutaliz- 
ing, cretinizing  or  at  least  homogenizing 
our  young."  Life  might  well  have  con- 
sidered the  following  programs  sched- 


Broadcasting 


YOU  BELIEVE? 


uled  during  the  same  two-week  period 
covered  by  its  current  two-in-one  issue: 

•  A  young  people's  symphony  con- 
cert conducted  by  Leonard  Bernstein. 

•  An  average  of  two  pro  football,  two 
pro  basketball,  two  college  football  and 
one  college  basketball  games  per  week- 
end. 

•  An  original  religious  opera  about 
Abraham. 

•  Eric  Sevareid  reviewing  the  latest 
developments  in  cancer  research  and 
volcanology. 

•  A  live  performance  of  the  Gian- 
Carlo  Menotti  opera,  "Amahl  and  the 
Night  Visitors." 

•  Small  World,  with  Edward  R.  Mur- 
row  moderating  a  conversation  among 
Dr.  Milton  Eisenhower,  Luis  Munoz- 
Marin  and  Dr.  Galo  Plaza. 

•  Excerpts  from  Rodgers  and  Ham- 
merstein's  "Flower  Drum  Song,"  with 
the  original  cast,  on  the  Ed  Sullivan 
Show. 

•  A  tribute  to  Tschaikowsky  on  Voice 
of  Firestone. 

•  Helen  Hayes,  starring  in  "One  Red 
Rose  for  Christmas." 

•  "The  Hasty  Heart,"  the  du  Pont 
Show  of  the  Month,  with  Don  Murray, 
Barbara  Bel  Geddes  and  Jackie  Cooper. 

•  Walt  Disney's  Christmas  program, 
featuring  all  the  Disney  characters  from 
Mickey  Mouse  to  Snow  White. 

•  Gene  Kelly,  lecturing  and  demon- 
strating the  art  of  the  dance  on  Omnibus. 

•  The  Shirley  Temple  Storybook  pres- 
entation of  "Mother  Goose." 

•  Burl  Ives  and  John  Raitt  joining 
Dinah  Shore  in  an  hour  of  Christmas 
music. 

•  Victor  Jory  reading  from  Dickens' 
"Pickwick  Papers." 

•  "The  Hallmark  Christmas  Tree," 
featuring  Cyril  Ritchard  and  Carol 
Channing. 

People  are  spending  less  time  watch- 
ing tv,  according  to  Life.  The  truth  is 
they  are  doing  more  viewing — 4.98  hours 
per  day  for  the  average  viewer  in  the 
first  nine  months  of  1958  compared  to 
4.69  hours  for  the  same  1955  period. 

Life's  proposal  that  tv  entertainment 
be  divorced  from  advertising  isn't  quite 
clear.  It  notes  (page  52)  that  "from  the 
days  when  Jack  Benny  first  allowed  him- 
self to  say  'Jello  Again,'  the  confusion 
of  stars  and  products,  of  public  art  and 
public  selling,  has  become  more  and 
more  hopeless." 

Is  Life  questioning  Mr.  Benny's  pro- 
priety in  selling  merchandise?  A  Life 
Lucky  Strike  advertisement  (page  86) 
features  a  color  portrait  of  Mr.  Benny. 


Telling  And  SELLING 

In  ROCHESTER,  N.Y. 


MEATH 
Mellows  'Em 
MORNINGS! 

His  "Musical  Clock,"  mornings, 
6:00  to  9:30,  has  broken  all  rec- 
ords for  longtime  popularity  in 
Rochester! 


LLOYD 
Lifts 'Em 
AFTERNOONS! 

"Lloyd's  Unlimited"  keeps  both 
sponsors  and  listeners  happy, 
thanks  to  Bob's  unpredictable 
witticisms! 


Basic  CBS  In  Rochester! 


REPRESENTATIVES:  EVERETT  McKINNEY,  INC. 
NEW  YORK    •     CHICAGO    •    LOS  ANGELES    •    SAN  FRAN  CISCO 


Broadcasting 


December  29,  1958    •    Page  53 


GOVERNMENT 


TIGHTER  FCC  CONTROL  IS  URGED 

House  study  wants  tougher  rules  for  station  licensing,  transfers 


The  era  of  "horse-trading"  in  television 
stations  has  drawn  a  Capitol  Hill  frown. 

A  report  to  the  House  Committee  on 
Interstate  &  Foreign  Commerce  which  was 
made  available  over  the  holiday  weekend, 
calls  for  a  ban  of  trafficking  in  station  li- 
censes and  proposes  a  series  of  sweeping 
changes  that  would  give  FCC  tighter  con- 
trol over  broadcasting. 

Robert  S.  McMahon,  research  assistant 
to  the  Subcommittee  on  Legislative  Over- 
sight, submitted  the  recommendations  in  a 
report  to  Rep.  Oren  Harris  (D-Ark.),  chair- 
man of  both  the  Oversight  Subcommittee 
and  the  parent  Commerce  Committee. 

Mr.  McMahon  was  author  of  an  earlier 
committee  report  on  the  transfer  of  tv  sta- 
tions [Lead  Story,  May  19].  He  joined  the 
Oversight  Subcommittee  last  spring,  taking 
a  strong  stand  against  trafficking  in  licenses. 
The  subcommittee  held  months  of  hearings 
which  produced  sensational  testimony  about 
regulatory  practices. 

In  summarizing  Oversight  Subcommittee 
testimony  and  offering  recommendations  for 
new  legislation,  Mr.  McMahon  said  fre- 
quent sales  of  tv  stations  soon  after  com- 
parative grants  have  made  "a  mockery  of 
the  entire  hearing  procedure  and  basis  for 


Mike 
Donovan 

Benton  &  Bowles,  Inc. 

|  WLBR-TV  becomes  WLYH-TV 

f 

on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon-Lancaster-York 
-Harrisburg.  Buy'Wonder- 
ful  Good"  WLYH-TV  today. 
Blair   Television  Associates. 


WLYH-TV 

LEBANON  —  LANCASTER.  PA 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


award  of  the  channel."  He  said  that  in  some 
cases  buyers  have  been  of  a  type  who  would 
not  have  had  the  slightest  chance  of  an 
award  in  a  comparative  hearing. 

Mr.  McMahon's  solution:  FCC  should 
ban  a  voluntary  sale  of  a  station  for  period 
of  five  to  six  years  after  the  grant  unless 
it  can  be  shown  affirmatively  at  hearings 
that  it  is  in  the  public  interest.  He  argues 
this  would  take  care  of  applicants  interested 
only  in  making  a  capital  gain  rather  than 
operating  a  station  in  the  public  interest. 

Concerned  over  long  delays  encountered 
in  securing  FCC  decisions,  Mr.  McMahon 
said  it  would  be  better  in  the  long  run  for 
FCC  to  hold  hearings  in  all  cases  involv- 
ing station  grants  and  transfers.  He  cited 
complaints  that  Sec.  309(c)  of  the  Com- 
munications Act  leads  to  unreasonable  de- 
lays. 

Both  FCC  and  the  courts  have,  by  con- 
struction, transferred  the  job  of  deciding 
what  is  in  the  public  interest  from  the  reg- 
ulatory body  to  those  the  Commission  regu- 
lates, he  said,  adding,  "It  would  seem  that 
the  time  has  arrived  for  the  Commission 
to  reassume  some  of  the  responsibility  that 
it  has,  by  its  own  inactivity,  relegated  to 
the  regulated  industry." 

The  "gold-rush"  days  of  1952-56,  when 
desirable  tv  frequencies  were  available,  are 
gone,  he  said.  This  can  lead  to  "an  increas- 
ing amount  of  'horse-trading'  among  chan- 
nel owners,"  he  said. 

As  to  payoffs  or  mergers  in  initial  grants, 
he  said  FCC  should  scan  these  deals  care- 
fully and  not  allow  a  payoff  in  excess  of 
proved  out-of-pocket  expenses. 

The  matter  of  ex  parte  contacts,  which 
occupied  much  of  the  widely  heralded  sub- 
committee testimony,  drew  a  strong  recom- 
mendation from  Mr.  McMahon.  He  urged 
a  legal  ban  against  any  ex  parte  or  extra- 
record  representations  contact  by  any  appli- 
cant or  interested  person,  with  criminal  and 
civil  sanctions.  He  said  all  written  or  oral 
communications  should  be  part  of  the  rec- 
ord. He  applied  the  ban  to  members  of 
Congress  or  the  executive  department. 


Terms  of  commissioners  should  be  length- 
ened to  10  to  14  years,  he  suggested,  criti- 
cizing the  practice  of  catering  to  views  of 
the  regulated  industries  in  considering  ac- 
ceptable appointments. 

Another  legislative  proposal  centers  on 
the  role  of  FCC  hearing  examiners.  Con- 
gress should  look  into  the  problem,  he  stated, 
since  there  is  evidence  the  Civil  Service 
Commission  has  proved  itself  "ill-equipped" 
to  cope  with  the  issue.  He  contended  the 
powers  and  independence  of  examiners 
should  be  improved,  with  all  the  tools  now 
available  to  the  courts  for  control  of  hear- 
ings. Both  hearings  and  reports  are  too  long, 
he  indicated. 

Congress  should  consider  whether  the 
FCC  should  be  allowed  to  assess  small  fines 
in  the  case  of  violations  of  rules  by  non- 
broadcast  operations,  Mr.  McMahon  said. 

He  revived  a  longtime  idea — assessing 
"fair  and  equitable  fees"  to  help  the  agency 
become  self-supporting.  He  added,  "An  as- 
sessment would  have  to  be  made  proportion- 
ate to  annual  earnings  and  investment." 

In  a  series  of  conclusions  Mr.  McMahon 
said  the  FCC  has  failed  to  establish  stand- 
ards on  which  the  nation  and  industry  can 
rely,  with  the  courts  showing  increasing 
concern.  The  courts,  he  added,  can  only 
pass  on  points  of  law  and  by  law  are  power- 
less to  pass  on  the  wisdom  of  administrative 
decision.  He  reminded  there  is  no  appeal 
from  an  administrative  decision  of  the  FCC 
when  courts  have  found  that  legal  stand- 
ards are  met. 

FCC  decision-making  policies  were  criti- 
cized in  detail.  Both  Congress  and  the  Com- 
mission are  blamed  for  its  failure  to  func- 
tion effectively  as  a  regulatory  agency.  Since 
the  Commission  is  described  as  unable  to 
formulate  standards  and  policies  on  its  own, 
Mr.  McMahon  felt  Congress  should  set  the 
standards.  In  addition,  he  said  Congress 
should  maintain  a  continuing  review  of  pol- 
icy problems  and  FCC  actions. 

The  171-page  report  to  the  committee 
includes  a  150-page  history  of  federal  radio 
regulation. 


OVERSIGHT  SPLITS  OVER  REPORT 


The  House  Legislative  Oversight  Sub- 
committee meets  in  Washington  today  (Dec. 
29)  to  approve  its  final  report.  And,  from 
all  indications,  the  legislators  will  be  split 
in  several  different  directions  on  many  phases 
to  be  included  in  the  report. 

As  of  last  Wednesday,  the  subcommittee 
staff  did  not  have  a  concrete  draft  to  submit 
to  the  congressmen — because  of  the  many 
divergent  ideas  of  the  congressmen  them- 
selves. Seven  of  the  1 1  members  met  in 
Washington  three  weeks  ago  to  consider 
what  should  go  into  the  report.  They  agreed 
on  several  recommendations  to  be  included 
[Government,  Dec.  15],  but  since  then  the 
subcommittee  staff  has  been  deluged  with 
individual  ideas  members  wanted  included 
as  a  part  of  the  report. 


For  instance,  the  subcommittee  Wed- 
nesday morning  received  several  ideas  from 
Rep.  John  Moss  (D-Calif.),  as  well  as  crit- 
icisms of  what  had  been  previously  drafted. 
Rep.  Morgan  Moulder  (D-Mo.)  returned 
from  a  European  trip  with  several  ideas  of 
his  own,  some  of  them  described  as  "ridic- 
ulous" by  a  subcommittee  source.  And  by 
telephone  from  Arkansas  last  Wednesday. 
Chairman  Oren  Harris  (D-Ark.)  stated 
there  will  be  three  or  four  recommenda- 
tions in  the  final  report  which  even  chief 
counsel  Robert  Lishman  does  not  as  yet 
know  about. 

A  subcommittee  source  disclosed  last 
week  that  one  recommendation,  not  previ- 
ously reported  in  Broadcasting,  to  be  sub- 
mitted to  members  for  approval  would  seek 


Page  54    •    December  29,  1958 


Broadcasting 


One  of  a  series  of  salutes  to  successful 
Television  and  Radio  stations  across 
the  nation  .  .  .  and  to  the  Northwest 
Schools  graduates  who  have  contrib- 
uted to  their  success. 


KTHVl k  9 


1 


LITTLE  ROCK 


Carlton  Cremeens— graduated  from  Northwest  Schools  in  1955 
and  joined  KTHV  December  10th,  1955.  He  started  as  a  Produc- 
tion Assistant  and  later  advanced  to  Announcer  and  Director. 
Transferred  to  the  News  Department  as  a  Reporter  and  is  now 
Night  News  Editor  of  the  KTHV  News  Bureau. 


MR.  B.  G.  ROBERTSON,  General  Manager 

SALUTE  TO  KTHV-Channel  11 
Little  Rock,  Arkansas 

KTHV,  ideally  located  almost  in  the  geo- 
graphical center  of  Arkansas,  serves  most  of 
the  state.  It  is  the  only  CBS  Affiliate  in  the 
state  of  Arkansas— and  has  originated  many 
Network  Special  Events  and  News  Pro- 
grams. 

Transmitting  facilities  are  high  atop  Shinnal 
Mountain— 1,756  feet  above  average  terrain 
—with  a  1,175  foot  tower.  A  12-bay  antenna 
directs  a  316,000  watt  signal. 


Here  is  what  Mr.  B.  G.  Robertson,  KTHV 
General  Manager  has  to  say  about  North- 
west Schools'  graduates: 

"Carlton  Cremeens  is  a  most  versatile  em- 
ployee, well  grounded  in  the  fundamentals 
of  television.  His  knowledge  and  ability 
have  contributed  to  the  success  and  growth 
of  KTHV.  Carlton's  knowledge  of  television 
has  enabled  him  to  advance  rapidly  with 
KTHV." 


For  further  information 

on  Northwest  training  and  graduates  available  in  your  area,  write,  phone  or  wire 


NORTHWEST  SCHOOLS 


1221  N.W.  21st  Avenue,  Portland  9,  Oregon 
Phone  CApitoi  3-7246 
737  N.  Michigan  Avenue,  Chicago  •  6362  Hollywood  Blvd.,  Hollywood 


Sam 
Frey 

Ogilvy,  Benson  &  Mather,  Inc. 


WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  — Lancaster  — York 
—  Harrisburg.  Buy"Wonder- 
ful  Good"  WLYH-TV  today. 

Blair   Television  Associates. 

t  «    *  * 

*  V  It 

>  * 


A    TRIANGLE  BTA1 


W  LY  H  -  T  V 

LEBANON  —  LANCASTER,  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


In  the  Radio-TV  Publishing  Field 
only  BROADCASTING  is  a 
member  of  Audit  Bureau  of 
Circulations  and  Associated  Business 
Publications 


GOVERNMENT  continued 

an  investigation  of  network  television  pro- 
gramming. The  source  said  this  was  being 
included,  although  it  had  not  previously 
been  a  part  of  the  subcommittee's  record, 
because  of  the  large  number  of  complaints 
received. 

Included  -in  the  proposed  investigation 
would  be  a  study  of  the  possibility  of  direct 
FCC  control  of  the  networks.  The  subcom- 
mittee feels  that  such  a  study  is  necessary 
to  determine  if  legislation  is  needed  to  im- 
prove the  present  quality  of  tv  programming. 
Mentioned  as  reasons  were  discontent  over 
overcommercialization  and  excessive  number 
of  crime  programs.  The  report  will  take 
cognizance  of  a  controversy  sure  to  arise 
over  the  constitutionality  of  congressional 
dictation  of  programming  standards. 

Major  legislation  to  be  recommended 
agreed  upon  at  the  meeting  three  weeks 
ago: 

•  Stiffer  laws  dealing  with  ex  parte  con- 
tacts and  attempts  to  influence  members 
of  the  FCC.  New  legislation  would  provide 
for  both  civil  and  criminal  penalties. 

•  Legislation  to  require  that  any  com- 
munication, written  or  oral,  with  any  mem- 
ber of  the  FCC  or  staff,  whether  from  mem- 
bers of  Congress  or  the  Executive  Branch, 
be  made  a  part  of  the  public  record.  Any 
commissioner  or  staffer  who  failed  to  make 
such  communications  public  would  be  sub- 
ject to  criminal  penalties. 

•  An  across-the  board  code  of  ethics  for 
all  regulatory  agencies.  The  FCC  is  the  only 
agency  which  has  not  submitted  a  proposed 
code  to  the  committee.  A  Commission 
spokesman  said  that  two  proposed  changes 
sent  to  the  subcommittee,  including  one  to 
place  all  communications  in  the  public  rec- 
ord, was  sent  in  place  of  the  code. 

•  Repeal  of  the  authorization  that  com- 
missioners may  accept  honorariums. 

The  method  of  selecting  the  chairman  of 
the  FCC,  his  term  of  office  and  his  powers 
is  a  subject  upon  which  there  is  a  wide  dif- 
ference of  opinion  within  the  subcommittee. 
However,  a  recommendation  will  be  made 
to  Congress  that  the  power  of  his  appoint- 
ment be  taken  away  from  the  President. 

Because  of  the  many  individual  recom- 
mendations given  for  inclusion  in  the  re- 
port, the  staff  reportedly  has  had  an  "im- 
possible" task  in  preparing  an  acceptable 
draft  for  presentation  today.  "We  went 
about  it  backwards,"  said  counsel  Lishman. 
Actually  there  will  be  two  separate  papers 
going  to  the  committee  for  its  approval, 
with  one  based  on  recommendations  for 
future  study. 

The  report  definitely  will  ask  that  the 
subcommittee  be  continued  in  some  form, 
possibly  as  a  permanent  arm  of  the  House 
Commerce  Committee.  Under  current  law, 
the  Legislative  Oversight  Subcommittee  will 
expire  officially  Jan.  3,  so  some  sort  of  re- 
port must  be  submitted  by  then. 

United  Press  International  last  Wednes- 
day published  what  was  alleged  to  be  ex- 
cerpts of  the  report.  This  published  material, 
a  subcommittee  source  stated,  consisted  part- 
ly of  what  will  be  submitted  to  the  commit- 
tee Monday  for  approval  and  partly  of  one 
individual  members  own  ideas  of  what 
should  be  included.  The  member  was  given 


Page  56 


December  29,  1958 


a  preliminary  draft  the  previous  day  for  his 
study  since  he  was  not  present  at  the  sub- 
committee meeting  three  weeks  ago,  it  was 
reported. 

It  was  upon  learning  of  this  "leak"  of  the 
alleged  report  that  Rep.  Harris  stated  there 
were  recommendations  to  be  made  not  even 
disclosed  to  the  chief  counsel  as  yet. 

"Cockeyed"  was  the  phrase  one  member 
used  to  describe  certain  recommendations 
contained  in  that  portion  of  the  report  al- 
ready drafted  and  other  proposals  members 
want  inserted. 

Judge  Stern  to  Begin 
Boston  Ch.  5  Jan.  5 

The  petition  by  the  Boston  Globe  for  per- 
mission to  intervene  in  the  Boston  ch.  5 
rehearing  was  bucked  up  to  the  full  FCC 
last  week. 

At  the  same  time,  special  hearing  exam- 
iner Judge  Horace  Stern  set  Jan.  5  for  the 
first  prehearing  conference  in  the  FCC's 
second  dip  into  charges  of  off-the-record 
conversations  with  commissioners. 

At  issue  is  the  FCC's  1957  grant  of  Bos- 
ton ch.  5  to  WHDH  Inc.  (Boston  Herald- 
Traveler).  Earlier  this  year  allegations  were 
made  before  the  House  Legislative  Over- 
sight Committee  that  ex  parte  representa- 
tions were  made  to  various  commissioners 
during  the  FCC's  comparative  hearing  in 
the  ch.  5  case.  Last  July  the  U.  S.  Court  of 
Appeals  in  Washington  remanded  the  case 
to  the  FCC  to  look  into  these  charges.  The 
court,  however,  specifically  upheld  the 
FCC's  action  in  making  the  grant  to  the 
Herald-Traveler.  The  Commission  reopened 
the  case  and  assigned  Judge  Stern  to  preside. 
The  issues  are  basically  the  same  as  those 
in  the  Miami  ch.  10  case. 

The  Globe  tried  to  intervene  in  the 
original  hearing  in  1957,  but  the  Commis- 
sion denied  its  request  on  the  ground  that 
it  was  untimely  filed.  In  its  new  petition  the 
Globe  claimed  that  it  not  only  has  the  right 
to  be  a  party,  but  has  new  evidence.  This 
was  opposed  by  WHDH  Inc.  The  FCC's 
general  counsel  staff,  which  has  been  hand- 
ling ex  parte  rehearings,  told  the  Commis- 
sion the  Globe  has  no  inherent  right  to  inter- 
vene, but  should  be  permitted  to  on  the  ques- 
tion of  whether  any  commissioner  should 
have  disqualified  himself  from  voting  on  the 
case  originally.  Chief  Hearing  Examiner 
James  D.  Cunningham  last  Tuesday  morn- 
ing set  the  petition  for  oral  argument  Dec. 
30,  but  that  afternoon  cancelled  the  argu- 
ment, and  referred  the  question  to  the  full 
Commission. 

Meanwhile,  in  the  Miami  ch.  10  case,  ap- 
plicant North  Dade  Video  Inc.  filed  Wed- 
nesday with  the  FCC  a  petition  asking  that 
the  Commission  in  its  oral  argument  not 
only  hear  exceptions  to  Judge  Stern's  initial 
decision  [Government,  Dec.  8]  but  also 
make  a  final  determination  as  to  who  gets 
the  grant.  Exceptions  are  due  Jan.  14,  with 
oral  argument  due  to  be  scheduled  soon 
thereafter. 

Judge  Stern  recommended  that  the  ch. 
1 0  grant  to  National  Airlines  be  revoked  and 
that  the  Commission  hold  new  proceedings 

Broadcasting 


to  pick  the  final  grantee.  The  Miami  ch.  10 
case  also  involved  ex  parte  representations. 

Judge  Stern  found  that  former  Comr. 
Richard  A.  Mack  should  have  disqualified 
himself,  and  that  National  Airlines  and 
WKAT  Inc.  had  participated  in  or  known  of 
off-the-record  conversations  with  Mr.  Mack. 
He  suggested  that  these  be  considered  as 
part  of  these  applicants'  qualifications  when 
a  new  hearing  is  held. 

Appeals  Court  Supports  FCC 
On  Microwave  Application  Delay 

With  slightly  more  than  three  weeks'  de- 
liberation, the  U.  S.  Court  of  Appeals  for 
the  District  of  Columbia  threw  its  support 
to  the  FCC  last  week  in  the  Commission's 
"moratorium"  on  action  on  microwave  re- 
lay grants  to  common  carriers  feeding  tv 
signals  to  community  antenna  systems  in 
areas  where  there  are  tv  stations. 

The  petitioners  were  six  common  carriers 
serving  CATV  systems  in  Florida,  Wyom- 
ing, Texas,  Idaho,  New  York  State  and 
Alabama  [Government,  Dec.  8]. 

Judges  E.  Barrett  Prettyman,  presiding, 
and  David  L.  Bazelon  and  George  T.  Wash- 
ington were  unanimous  in  denying  petitions 
by  a  group  of  common  carriers  asking  the 
court  to  order  the  FCC  to  act  on  their 
microwave  relay  applications  or  set  them 
for  hearing.  The  FCC  has  withheld  action 
on  such  grants  pending  a  general  inquiry 
(looking  toward  rulemaking)  into,  among 
other  things,  the  effect  on  regular  tv  broad- 
cast stations  of  CATV  systems,  boosters, 
translators  and  other  secondary  types  of 
television.  Also  being  considered  in  the 
FCC  inquiry  is  whether  the  FCC  has  juris- 
diction over  CATV  under  the  Communi- 
cations Act.  The  record  in  the  inquiry  was 
closed  in  July. 

The  court  said:  "It  was  proper  for  the 
Commission  to  institute  a  general  inquiry 
to  determine  what  general  program  it  should 
follow  in  dealing  with  this  multiplicity  of 
problems  —  jurisdiction,  engineering,  eco- 
nomics and  general  national  television  poli- 
cy. We  think  the  time  from  July  until  now 
is  not  so  inordinate  a  delay  as  to  justify  the 
interposition  of  judicial  authority  in  admin- 
istrative proceedings  midway  in  that  pro- 
cess." 

Caplin,  Meltzer  Heard  in  Probe 
On  Communism  in  Communications 

Two  admitted  former  members  of  the 
Communist  Party,  both  also  formerly  em- 
ployed in  the  broadcasting  industry,  were 
witnesses  Dec.  17  before  the  Senate  Internal 
Security  Subcommittee. 

Jerome  Caplin,  advertising  and  public 
relations  executive  of  Capp  Enterprises  Inc., 
New  York,  stated  that  he  was  an  active 
communist  worker  from  1938-43,  but  dis- 
affiliated with  the  party  upon  entering  the 
Army.  He  said  he  worked  in  promotion  for 
Television  Programs  of  America  in  1953-54 
and  then  was  with  Producers  Showcase  until 
that  program  went  off  NBC-TV  in  May 
1957.  The  brother  of  Lil  Abner  creator  Al 
Capp,  Mr.  Caplin  said  that  he  knew  of  no 
communists  employed  by  either  TPA  or 


Announcing  the  appointment  of 

ARTHUR 

M 

SWIFT 

Manager  of 

WTCN  RADIO 


VX/TCN  Kadio  and  television  Stations 

rJc^«o^.NOCOMP^  •  abc  ^vision  n 


ETWORK 


PHIL  R .  HOFFMAN 
VICE-PRESIDENT 
GENERAL  MANAGER 


29  2  5  DEAN  BOULEVARD 
MINNEAPOLIS    ,6.  MINNESOTA 


December  29.  1958 


Agency  Time  Buyers 
Eve  rywhere 

Arthur  M.  Swift    long  Sales 
Manager  of  WOOD         ™    m  become 

His  appointment  to  this  nwly 
Manager  of  WTCN  Radio. 


WTCN  RADIO 


MINNEAPOLIS 
ST,  PAUL 
Affiliate  American  Broadcasting  Network  •  Represented  by  the  Kate 


Broadcasting 


December  29,  1958    •    Page  57 


UP  IN  THE  CLOUDS 

Two  Patchogue,  N.Y.,  station  op- 
erators made  the  UPI  wires  last  Tues- 
day (Dec.  23) — twice.  The  first  was  a 
report  that  a  station  there  had  FCC 
permission  to  broadcast  from  a  space 
satellite.  The  second  was  a  report  it 
wasn't  so. 

The  stations  say  it  was  a  hoax, 
source  unknown.  UPI  says  it  got  a  re- 
port from  a  "Herbert  Jarvis"  that  "Suf- 
folk Broadcasting  Inc.,  operator  of 
WPAC"  had  received  the  FCC's  go- 
ahead  to  rebroadcast  24  hours,  in- 
cluding commercials,  on  fm  at  95.7. 

(1)  Suffolk  Broadcasting  operates 
WALK-AM-FM,  not  WPAC  (which 
is  operated  by  Patchogue  Broadcast- 
ing Co.);  (2)  WPAC  has  no  fm; 
(3)  WALK-FM  frequency  is  97.5 
mc,  not  95.7;  (4)  nobody  knows 
"Herbert  Jarvis." 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


•  NEW   YORK  •  CHICAGO  •   BOSTON   .  SEATTLE 

•  ATLANTA   •   LOS  ANGELES  .  SAN  FRANCISCO 


GOVERNMENT  continued 

Showcase  and  that  his  superiors  did  not 
know  of  his  former  party  affiliation. 

Milton  Meltzer,  script  writer  and  re- 
searcher for  a  CBS  Radio  program  for  six 
months  in  1946,  told  the  subcommittee  that 
he  was  a  communist  from  1935-August 
1942.  Mr.  Meltzer  said  that  while  writing 
for  the  CBS  program,  which  was  sponsored 
by  the  Veterans  Administration,  he  attended 
several  meetings  of  writers,  many  of  whom 
he  knew  to  be  communists.  He  refused  to 
give  the  subcommittee  the  names  of  any  of 
these  writers. 

In  1949,  Mr.  Meltzer  said  that  he  wrote 
the  script  for  a  radio  program,  broadcast 
on  WAAT  Newark,  sponsored  by  an  electri- 
cal union.  Under  questioning  of  counsel,  he 
admitted  knowing  the  union  was  communist 
dominated  and  that  it  had  been  cited  as 
subversive.  Mr.  Meltzer  now  is  in  the  pub- 
lic relations  department  of  Charles  Pfizer 
Inc.  (chemicals),  New  York. 

The  subcommittee  is  investigating  com- 
munist activities  in  mass  communications. 
Following  the  Dec.  17  session  the  hearing 
was  adjourned  until  after  the  first  of  the 
year.  No  future  witnesses  have  been  an- 
nounced. 

NEW  VISTAS  LOOM 
IN  SPACE  RELAYS 

The  age  of  space  communications  relaying 
entered  its  second  week  last  week — with  all 
tests  exceeding  expectations. 

At  the  same  time,  the  meaning  of  the 
Defense  Dept.'s  Project  SCORE  (Satellite 
Communications  by  Orbital  Relaying  Equip- 
ment), was  hailed  with  optimism  and  with 
foreboding. 

A.  Prose  Walker,  manager  of  engineer- 
ing, NAB,  declared  that  the  successful  ac- 
complishment of  the  Atlas  shoot  means 
that  within  the  foreseeable  future  "effective 
utilization  of  spectrum  space  above  125  mc 
will  be  quadrupled."  It  means,  Mr.  Walker 
added,  that  all  line-of-sight  frequencies — 
now  used  solely  for  short  range  communica- 
tions— will  soon  be  usable  in  long  range 
communications.  "We  could  have,"  Mr. 
Walker  stated,  "international  television  in 
the  vhf  band  before  long." 

Andrew  G.  Haley,  astronautical  law  ex- 
pert and  Washington  communications 
lawyer,  warned  that  a  large  number  and 
different  portions  of  the  radio  spectrum 
must  be  "appropriated"  to  arrange  for  ra- 
dio-tv  communications  with  the  moon  and 
with  mobile  and  fixed  objects  in  the  "great 
terrestrial-lunar  area." 

"One  cannot  overemphasize,"  Mr.  Haley 
declared,  "the  demand  which  will  be  made 
in  the  very  near  future  for  radio  spectrum 
and  those  who  are  utilizing  grants  already 
made  must  withstand  some  very  serious 
attacks  in  the  very  near  future." 

Mr.  Haley  explained  that  both  the  CCIR 
(International  Consultative  Committee  for 
Radio)  and  the  State  Dept.'s  Preparatory 
Committee  for  the  International  Telecom- 
munications Conference  in  Geneva  this 
year  will  discuss  space  allocations. 

The  most  significant  experiment  with  the 
Atlas  relay  occurred  last  week  when  the 
Fort  Stewart,  Ga.,  Signal  Corps  installation 
fed  seven  teletypewriter  channels  and  one 


voice  message  into  the  satellite's  tape  re- 
corder. These  messages  were  immediately 
played  back,  with  reception  "excellent." 

Earlier  in  the  week  an  Army  engineer 
at  the  Fort  Monmouth  Signal  Corps  Labs 
in  New  Jersey  was  hooked  into  direct  com- 
munication with  the  satellite  over  Los  An- 
geles through  telephone  and  radio  relays 
cross  country.  After  an  introductory  mes- 
sage. President  Eisenhower's  Christmas 
greetings  were  fed  into  the  system.  The 
satellite  was  triggered  by  the  Army's  facility 
at  Fort  Sam  Houston,  Tex.,  and  the  messages 
unloaded  there,  with  reception  also  at  Fort 
Stewart,  Ga.,  and  Fort  Huachuca,  Ariz. 

Reception  was  considered  "near  perfect," 
according  to  Defense  Dept.  announcement. 

Because  Atlas  was  tumbling  end  over  end, 
some  fading  was  experienced,  it  was  stated. 

The  Army  Signal  Corps  reported  Wednes- 
day that  its  direction  finder  equipment  at 
the  California  facility  was  proving  of 
"major  value"  in  orienting  ground  com- 
munications antenna  automatically  in  the 
direction  of  the  approaching  satellite.  The 
86th  communications  test  was  scheduled  for 
6:45  p.m.  Reduced  tests  were  to  be  con- 
tinued through  the  Christmas  holiday,  the 
Army  announced,  with  a  return  to  full 
schedule  after  the  holiday. 

The  Atlas  satellite  was  sent  aloft  by  the 
Air  Force  Dec.  18  from  Cape  Canaveral, 
Fla.  It  is  85  ft.  long,  weighs  4Vi  tons  and  is 
traveling  at  a  rate  of  17,000  miles  per  hour. 
It  has  a  life  expectancy  of  about  20  days. 

Doerfer  Cites  Status 
Of  Radio-Tv  at  Yearend 

The  nation  now  has  more  radio  and  tv 
sets  than  people  and  more  than  three  times 
more  sets  than  automobiles,  FCC  Chmn. 
John  C.  Doerfer  said  in  a  yearend  state- 
ment. He  said  estimates  indicate  150  mil- 
lion radio  and  50  million  tv  sets.  There  are 
9,500  broadcast  stations — 5,100  regular  and 
4,400  auxiliaries,  he  said. 

Commercial  tv  stations  authorized  are 
nearly  670  (470  vhf,  200  uhf)  and  over 
500  are  on  the  air  (430  vhf,  80  uhf),  plus 


Art 
Pardoll 

t 

Foote,  Cone  &  Belding 
|*  WLBR-TV  becomes  WLYH-TV 

I 

on  January  1.  New  call  letters 
simply  mean  that  we  serve  all  m 
of  Lebanon  -  Lancaster- York  g 
-Harrisburg.  Buy"Wonder-  f 
ful  Good"  WLYH-TV  today.  .1 
Blair   Television  Associates 


JGL I :  t.  T 


W  LY  H  -T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 
Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Page  58    •    December  29,  1958 


Broadcasting 


# 


2? 


f4 


a  moderate  reduction  in  fat 
indicates  cereal  and  milk  serving 


Medical  and  nutrition  authorities  recommend  mod- 
eration and  reasonableness  in  food  choice  as  a  best 
guide  to  good  health.  When  a  moderate  reduction  of 
dietary  fat  is  indicated,  a  good  choice  is  the  cereal 
and  milk  serving  for  breakfast  and  the  late  evening 
snack. 

Both  the  breakfast  cereal  and  the  milk  contribute 


well-balanced  nourishment  and  provide  quick  and 
lasting  energy.  This  serving,  as  shown  below,  is  a 
good  source  of  many  nutrients  and  provides  about 
10  per  cent  of  the  daily  recommendations  of  high 
quality  protein,  important  B  vitamins,  and  essential 
minerals.  Served  with  nonfat  milk,  the  fat  content  is 
very  low.  * 


nutritive 
composition 
of  average 
cereal  serving 


Cereal,  1  oz. 

Whole  Milk,  4  oz.  Cereal**  Whole  Milk  Sugar 

Sugar,  1  teaspoon  1  oz.  4  oz.  1  teaspoon 

CALORIES                                       203  104  83  16 

PROTEIN                                     7.3  gm.  3.1  gm.  4.2  gm. 

FAT                                         5.3  gm.  0.6  gm.  4.7  gm.* 

CARBOHYDRATE                      32.2  gm.  22  gm.  6.0  gm.  4.2  gm. 

CALCIUM  0.169  gm.  0.025  gm.  0.144  gm. 

IRON                                        1.5  mg.  1.4  mg.  0.1  mg. 

VITAMIN  A                               195  I.  U.  -  195  I.  U. 

THIAMINE                                0.16  mg.  0.12  mg.  0.04  mg. 

RIBOFLAVIN                              0.25  mg.  0.04  mg.  0.21  mg. 

NIACIN                                       1.4  mg.  1.3  mg.  0.1  mg. 

ASCORBIC  ACID                       1.5  mg.  —  1.5  mg. 

CHOLESTEROL                          16.4  mg.  0  16.4  mg. 

*Nonfat  (skim)  milk,  4  oz.,  reduces  the  Fat  value  to  0.1  gm.  and  the  Cholesterol  value  to  0.35  mg. 

**Based  on  composite  average  of  breakfast  cereals  on  dry  weight  basis. 


Bowes,  A.  deP.,  and  Church,  C.  F.:  Food  Values  of  Portions  Commonly  Used.  8th  ed.  Philadelphia:  A.  deP.  Bowes,  1956. 
Cereal  Institute,  Inc.:  The  Nutritional  Contribution  of  Breakfast  Cereals.  Chicago:  Cereal  Institute,  Inc.,  1956. 
Hayes,  O.  B.,  and  Rose,  G.  K. :  Supplementary  Food  Composition  Table.  J.  Am.  Dietet.  A.  33:26,  1957. 

CEREAL  INSTITUTE,  INC.  •  135  South  LaSalle  Street,  Chicago  3 
A  research  and  educational  endeavor  devoted  to  the  betterment  of  national  nutrition 


Broadcasting 


December  29,  1958    •    Page  59 


GOVERNMENT  continued 


200  tv  translators.  There  have  been  60  edu- 
cational tv  station  grants  and  28  vhfs  and 
7  uhfs  are  operating,  he  added. 

More  than  90%  of  the  population  is  in 
range  of  at  least  one  operating  tv  outlet 
and  75%  is  in  reach  of  two  or  more;  85% 
of  all  homes  have  tv. 

Commercial  fm  outlets  continue  to  in- 
crease in  number  with  690  authorizations 
and  570  on  the  air,  due  largely  to  added 
revenue  from  background  music  and  other 
supplementary  sources,  the  FCC  chairman 
said.  There  are  150  operating  educational 
fms.  Am  commercial  outlets  continued  to 
increase,  due  largely  to  the  crowding  of 
new  daytime-only  stations  into  the  broad- 
cast band.  Now  authorized:  3,400  of  which 
more  than  3,300  are  operating. 

All  this  creates  problems  in  finding  spec- 
trum space  and  the  FCC  is  studying  needs 
and  finding  room  for  more  stations  by  chan- 
nel-splitting and  other  means,  Mr.  Doerfer 
said.  The  FCC  continues  to  seek  ways  of 
controlling  interference  between  stations  and 
from  non-communication  electronic  devices, 
he  said. 

Among  major  general  problems  in  broad- 
casting: the  Barrow  Report  recommenda- 
tions on  tv  network  broadcasting,  need  for 
more  competitive  tv  facilities,  the  clear 
channel  rulemaking,  daytime  broadcasters' 
request  for  longer  hours  and  recommenda- 
tions for  additional  services  by  fm  stations 
through  multiplexing,  FCC  Chairman  Doer- 
fer summarized. 


I  * 


.NEW 


I  W  .9 


Chris 
Lynch  \ 

Ted  Bates  &  Company,  Inc. 

!*WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all  m 
of  Lebanon-Lancaster-York  f 
-Harrisburg.  Buy  "Wonder-  lr 
ful  Good"  WLYH-TV  today. 
Blair   Television    Associates.  § 

*  *     ft  *  * 


J  O  L  E  STATION 


W  LY  H  -T  V 

LEBANON-  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Page  60    •    December  29,  1958 


LAST  OFFICIAL  TALLY  FOR  1957 
SHOWS  RADIO-TV  AT  $2  BILLION 

•  FCC  summary  puts  broadcast  revenue  at  $1.5  billion 

•  Combined  sum  up  6.1%  over  1956;  total  income  off  10% 


The  radio-tv  broadcasting  business  in 
1957  was  almost  a  $2  billion  industry.  This 
is  the  official  estimate  by  the  FCC,  which  is 
the  only  source  collecting  the  dollars  and 
cents  reports  of  networks  and  stations. 

This  is  how  the  FCC  calculated  the  1957 
total  overall  figures,  which  it  released  last 
week: 

•  Total  revenue,  $1.5  billion. 

•  Commissions  to  advertising  agencies 
and  station  representatives,  $204  million. 

•  Talent  and  production  costs  paid  to 
organizations  not  owned  by  networks  or 
stations,  $248  million. 

•  Total,  $1.95  billion. 

Radio-tv's  $1.5  billion  for  1957  was  6.1% 
over  1956's  combined  total  of  $1.4  billion. 
Combined  1957  income  was  $214.6  million, 
a  drop  of  10.1%  from  1956's  $238.8  mil- 
lion. Tv  revenue  in  1957  totaled  $943.2 
million;  radio  revenue  in  1957  reached  the 


HOW  WE  COMPARED 

Last  fall,  Broadcasting's  combined 
radio-tv  Yearbook  carried  this  maga- 
zine's own  estimates  of  radio  time 
sales  for  1957 — which  for  more  than 
20  years  have  proved  amazingly  ac- 
curate. Here  is  a  comparison  of  the 
radio  revenue  figures  carried  in  the 
1958  Yearbook  and  the  official  FCC 
figures  released  last  week: 

National         BROADCASTING  FCC 
Network        $  49,232,000       $  47,951,000 

Regional  & 
Miscellaneous 
Network 


National  & 
Regional 
Non-Network 

Local 


3,924,000 

164,301,000 
298,952,000 


3,709,000 

169,511,000 
316,493,000 


TOTAL 


$516,409,000  $537,664,000 


HOW  SRA  COMPARED 

Spot  radio  billings  in  the  first  nine 
months  of  1958  totaled  $125,888,000 
or  4%  more  than  the  comparable 
period  of  1957,  Station  Representa- 
tives Assn.  estimated  last  week. 

The  estimates  represent  revisions, 
based  on  FCC  figures  for  1957,  of 
earlier  SRA  estimates  for  the  two 
periods.  The  FCC  figures,  released 
last  week  (see  above),  placed  1957 
spot  radio  spending  at  $169,511,000. 
whereas  SRA  had  estimated  the  1957 
total  at  $183,097,000. 

The  new  SRA  estimate  for  the  first 
nine  months  of  1957  (FCC's  figures 
did  not  include  quarterly  breakdowns) 
is  $121,058,000.  Earlier  SRA  esti- 
mates for  the  two  nine-month  periods 
had  been  $131,397,000  for  1957  and 
$136,639,000  for  1958. 


$517.9  million  mark. 

While  tv's  1957  income  of  $160  million 
showed  a  15.6%  decline  from  1956's 
$189.6  million,  radio's  $54.6  million  was 
11%  over  1956's  $49.2  million.  Income 
figures  are  before  payment  of  federal  in- 
come taxes.  Details  of  tv's  1957  revenues 
and  income  were  issued  by  the  FCC  last 
August  [Government,  Sept.  1]. 

Radio  networks — four  national  and  three 
regional — plus  their  21  owned  stations  had 
total  1957  revenues  of  $73.5  million,  4.7% 
over  1956's  $70.2  million.  Expenses  also 
totaled  $73.5  million,  leaving  broadcast  in- 
come at  zero.  In  1956,  this  group  of  net- 
works and  their  owned  stations  reported  a 
$400,000  profit. 

The  total  revenues  of  3,143  non-network 
owned  stations  for  1957  were  $444.4  mil- 
lion, up  8.3%  over  1956's  $410.4  million. 
Income  for  these  stations  was  $54.6  mil- 
lion, an  increase  of  11.9%  over  their  1956 
profits  of  $48.8  million. 

Sale  of  network  radio  time  hiked  to  $5 1 .7 
million  in  1957,  up  6.7%  over  the  1956 
figures;  sale  of  station  time  to  national  spot 
advertisers  was  $169.5  million,  up  16.5%, 
and  to  local  advertisers  was  $316.5  million, 
up  6.3%. 

There  were  almost  1,000  radio  stations — 
959  to  be  exact- — which  reported  operating 
losses  in  1957.  This  is  31.1%  of  the  total 
number  of  radio  stations.  In  the  preceding 
year  the  comparable  number  of  red-ink  sta- 
tions was  29.3%  of  the  total.  In  fm,  44  out 
of  67  stations  operated  by  non-am  licensees 
reported  operating  losses  during  1957.  This 
compares  with  36  out  of  a  comparable  51  in 
1956. 

Purely  fm  revenues  reported  by  180  out 
of  499  fm  stations  totaled  $3.1  million  in 
1957,  compared  to  $2.4  million  for  170 
out  of  472  fm  stations  in  1956.  Sixty-seven 
fm-only  stations  reported  a  net  loss  of  $500,- 
000  for  1957,  compared  with  51  like  sta- 
tions reporting  a  $400,000  loss  in  1956. 

Radio's  Multimillion  Markets 

Where  are  the  best  cities — radiowise-ad- 
vertisingwise?  In  the  FCC's  1957  financial 
list  of  metropolitan  areas  and  other  com- 
munities having  three  or  more  stations,  the 
ranking  by  total  broadcast  revenues  ($5 
million  or  more)  was  as  follows: 

New  York,  $32  million;  Chicago,  $20 
million;  Los  Angeles,  $16  million;  Detroit 
and  Philadelphia,  $10  million  each;  Boston, 
$8  million;  San  Francisco,  $7.8  million; 
Pittsburgh  and  St.  Louis,  $6.2  million  each; 
Washington,  D.  C,  $6.1  million,  and  Cleve- 
land, $5.5  million. 

The  1 1  -city  total  represents  a  sizable 
gain.  In  1956,  the  FCC's  charts  showed 
only  eight  cities  with  $5  million  or  more  in 
total  radio  revenues.  They  were:  New  York, 
$28  million;  Chicago  $18  million;  Los  An- 
geles, $15  million;  Detroit  and  Philadelphia. 
$9  million  each;  Boston,  $6  million,  and 
St.  Louis  and  Washington,  $5  million. 

Broadcasting 


RADIO-TV  FINANCES:  '57  &  '56 


HOW  FM  STATIONS  FARED 


Broadcast    Revenues,    Expenses  and 
Income  of  Networks  and  Stations  of 
Radio1  and  TV  Broadcast  Services 


Percent 

Increase 

or  (De- 

($ Millions) 

crease) 

Service 

1957  1956 

in  1957 

Total 

Broadcast  Revenues 

Radio 

$   517.9      $  480.6 

7.8 

Tv 

943.2  896.9 

5.2 

Total 

$1,461.1  $1,377.5 

6.1 

Total 

Broadcast  Expenses 

Radio 

$   463.3      $  431.4 

7.4 

Tv 

783.2  707.3 

10.7 

Total 

$1,246.5  $1,138.7 

9.5 

Broadcast 

Income   ( before  Federal 

income  tax) 

Radio 

$  54.6        $  49.2 

11.0 

Tv 

160.0  189.6 

(15.6) 

Total 

$214.6  $238.8 

(10.1) 

1  Includes  am  and  fm  broadcasting. 
NOTE:  1957  radio  data  cover  the  operations  of  4 
nationwide  networks  and  3  regional  networks, 
3,097  am  and  am-fm  and  67  independent  fm  sta- 
tions. Excluded  are  59  stations  whose  reports  were 
filed  too  late  for  tabulation.  1956  data  are  for  the 
same  networks  and  2,916  am  and  am-fm  and  51 
independent  fm  stations.  Excluded  are  57  stations 
whose  reports  were  filed  too  late  for  tabulation. 
1957  tv  data  cover  the  operations  of  2  networks 
and  501  stations.  1956  tv  data  cover  the  opera- 
tions of  3  networks  and  474  stations. 


Broadcast  Revenues,  Expenses  and  Income  of  Frequency 
Modulation  (fm)  Stations 
1956-1957 

1957  1956 
Item  Number  of  Amount  Number  of  Amount 

Stations    (Millions)     Stations  (Millions) 

Total  Fm  Broadcast  Revenues 

Fm  Stations  Operated  by: 
Am  licensees: 

Reporting  no  fm  revenues    319  —  302 

Reporting  fm  revenue    113  $1.1  119  $1.0 

Non-am  licensees    67  2.0  51  1.4 

Total  fm  Stations    499  3.1  472  2.4 

Total  Fm  Broadcast  Expenses 

Fm  Stations  Operated  by: 

Non-am  licensees    67  $2.5  51  $1.8 

Industry  Total    —  1  —  1 

Fm  Broadcast  Income  (before  federal  income  tax) 

Fm  Stations  Operated  by: 

Non-am  licensees    67  $(0.5)  51  —$0.4 

Industry  Total   —  1  —  1 

1  In  view  of  the  difficulty  in  a  joint  am-fm  operation  in  allocating  fm  operation  expense 
seperately  from  am  station  operation  expense,  licensees  of  such  stations  were  not 
required  to  report  fm  station  expense  separately.  As  a  result,  fm  industry  totals  for 
expense  and  income  are  not  available.  Am-fm  licensees,  however,  were  requested  to 
report  separately  the  revenues,  if  any,  attributable  to  fm  station  operation  if  such 
data  were  readily  available.  In  only  a  few  instances  did  am-fm  licensees  state  they 
were  unable  to  segregate  the  fm  revenues. 


LIVE"  FROM  COLUMBUS 


AM-FM -CBS 


Decut  Leu/it 

A  comparative  newcomer  to  WBNS,  Dean  Lewis  in  only  three  years 
has  acquired  loyal  listeners  and  a  position  in  the  top  10.  Dean's  quiet 
charm  and  excellent  music  selection  keep  sponsorsl  happy  with  his  d.  j. 
show  that  runs  from  7  p.m.  to  sign-off  (with  time  out  for  news.) 

wbns  radio 

COLUMBUS,  OHIO  •  Ask  JOHN  BLAIR 


Broadcasting 


December  29,  1958    ♦    Page  61 


I  » 


.NEW 


Gene 
Accas 

Grey  Advertising  Agency,  Inc. 

I*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  —  Lancaster  — York 
-Harrisburg.  Buy'Wonder- 
ful  Good"  WLYH-TV  today. 
»  Blair   Television  Associates 


LNGLE  STATION 


W  LY  H  -T  V 

LEBANON  -  LANCASTER,  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


GOVERNMENT 


CONTINUED 


RADIO  NETWORKS— O&O'S 

Comparative  Financial  Data  of  Am  Radio  Nationwide  and  Regional  Networks 
and  Their  Owned  and  Operated  Stations  1956-1957 


($  Thousands) 

Item 

Number  of  networks   

Number  of  stations  

A.  Revenues  from  the  sale  of  time: 
1.  Network  time  sales: 


2. 


Amount 
1957 

7 
2V 


%  Increase 
(Decrease) 


3. 


a.  Nationwide  networks 

$  37,443 

(0.3 

b.  Regional  networks  

832 

83.3 

c.  Misc.  networks  and  stations  .  .  . 





Total   

38.275 

0.7 

Non-network  time  sales : 

a.  National  and  regional  advertisers 

and  sponsors   

23.033 

15.6 

b.  Local  advertisers  and  sponsors 

11.332 

10.0 

Total  revenues  from  non-net- 

work time  sales   

34,365 

13.7 

Total  time  sale  revenues  .  . 

72.640 

6.5 

Deduct — Commissions  to  regularly 

established   agencies,  representa- 

tives, brokers  and  others   

14.0102 

7.9 

Net    revenues    from  time 

sales   

58.630 

6.1 

venues    from    incidental  broadcast 

activities : 

Talent   

1  1 ,808 

3.2 

Sundry  broadcast  revenues 

3.057 

(12.5 

Total  revenues  from  inciden- 

tal broadcast  activities 

14.865 

(0.5 

Total  broadcast  revenues  .  . 

73,495 

4.7 

c. 


D. 


5.4 


Total  broadcast  expenses  of  networks 

and  stations   73.559 

Broadcast    income    (or   loss)  before 

federal  income  tax    ($64)  — 


Represented  nationally  by 
RADIO-TV  REPRESENTATIVES,  INC. 

NEW  YORK  .  CHICACO  •  BOSTON  •  SEATTLE 
ATLANTA    .    LOS  ANGELES   .   SAN  FRANCISCO 


1  Includes  the  operations  of  19  network  owned  stations  in  1956. 

-  Of  this  amount  $6,913,576  is  applicable  to  the  total  sale  of  network  time 


Not 


HOW  AM  STATIONS  FARED 

Including  Networks  and  O&O  Outlets  1956-1957 


($  Thousands) 

Item 

Number   of  stations   

A.  Revenues  from  the  sale  of  time: 

1.  Network  time  sales: 

a.  Nationwide  networks   

b.  Regional  networks   

c.  Misc.  networks  and  stations  .  . 

Total  

2.  Non-network  time  sales: 

a.  National  and  regional  advertisers 
and  sponsors   

b.  Local  advertisers  and  sponsors 

Total   revenues   from  non- 
network  time  sales  

Total  time  sale  revenues  .  . 

3.  Deduct — Commissions  to  regularly 

established  agencies,  representa- 
tives, brokers  and  others   

Net    revenues    from  time 
sales   

B.  Revenues    from    incidental  broadcast 

activities: 

Talent   

Sundry  broadcast  revenues   

Total  revenues  from  inciden- 
tal broadcast  activities 
Total  broadcast  revenues  .  . 

C.  Total  broadcast  expenses  of  stations  .  . 

D.  Broadcast   income    (or   loss)  before 

federal  income  tax   


Amount  %  Increase 
1957  (Decrease) 
3.0761 


10,508 
2.075 
802 
13.385 


146.478 
305. 1612 

451,639 
465.024 


47.260 


417.764 


13,025 
11,628 

24,653 
442,417 
387,295 

$  55,122 


43.9 
(11.6) 
2.4 
28.3 


16.7 
6.1 


9.3 
9.8 


23.0 


8.5 


3.6 
2.5 

3.1 
8.2 
7.6 

12.1 


NOTE:  Excludes  67  independently  operated  fm  stations. 
1  2,896  stations  reported  in  1956. 

-  Some  small  amount  of  network  and  national  non-network  time  sales  may  be  included  here  since 
stations  with  less  than  $25,000  time  sales  for  the  year  do  not  report  detailed  revenue  breakdown 


Page  62    •    December  29,  1958 


Broadcasting 


WHERE  THE   MONEY  WENT   FOR   RADIO  TIME: 


Selected  Revenue  Items  and  Broadcast  Revenues,  Expenses  and  Income1  of  3,097  Radio2  Stations  by  Metropolitan  Areas 

and  by  Communities  Not  in  Metropolitan  Areas 


No.  Re- 

Time Sales 

No.  of 

porting 

Stations 

$25,000 

National  and 

in 

or  More 

Regional 

Local 

Total 

Total 

Total 

Total 

Opera- 

Time 

Advertisers 

Advertisers 

Stations 

Broadcast 

Broadcast 

Broadcast 

Item 

tion 

Sales3 

Networks 

and  Sponsors 1 

and  Sponsors 1 

Reporting  • 

Revenue  u 

Expenses 

Income 1 

(1)-- 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

(8) 

(9) 

(10) 

Continental  U.S.  Metropolitan  Areas 

1032 

996 

11,878,372 

144,588,267 

181,677,809 

1015 

312,006,732 

260,196,564 

51,810,168 

Non-Metro.  Areas  with  3  or  More  Stations 

275 

250 

715,326 

4,713,810 

19,716,566 

268 

25,367,091 

24,987,928 

379,163 

Non-Metro.  Areas  with  Less  Than  3  Stations  1792 

1578 

1,883,871 

17,882,381 

107,733,890 

1760 

130,051,846 

118,977,533 

11,074,313 

Total  Continental  U.S. 

3099 

2824 

14,477,479 

167,184,458 

309,128,265 

3043 

467,425,669 

404,162,025 

63,263,644 

Territories  &  Poss. 

57 

50 

,631,879 

1,946,691 

3,736,477 

54 

6,018,180 

5,712,592 

305,588 

Grand  Total  *  *  * 

3156 

2874 

15,109,448 

169,131,149 

312,864,742 

3097 

473,443,849 

409,874,617 

63,569,232 

METROPOLITAN  AREAS 


Akron,  Ohio 

4 

4 

58,814 

378,043 

1,418,581 

4 

1,657,404 

1,235,129 

422,275 

Albany-Schenectady-Troy 

7 

7 

93,509 

1,317,495 

1,088,352 

7 

2,187,176 

2,141,011 

46,165 

Albuquerque,  N.  M. 

7 

7 

35,590 

372,168 

614,395 

7 

931,072 

960,191 

29,119  CR 

AHentown-Bethlehem,  Pa. 

7 

7 

9,951 

268,221 

954,969 

7 

1,190,615 

1,090,886 

99,729 

Altoona,  Pa. 

4 

4 

18,942 

66,438 

247,085 

4 

332,162 

380,418 

48^256  CR 

Amarillo,  Tex. 

6 

5 

10,889 

243,673 

613,912 

5 

827,005 

841,650 

14,645  CR 

Asheville,   N.  C. 

4 

4 

25,121 

93,886 

329,096 

4 

446,928 

488'882 

41^954  CR 

Atlanta,  Ga. 

14 

14 

101,455 

1,707,650 

2,094,986 

14 

3,561,773 

2,882,563 

679,210 

Atlantic  City,  N.  J. 

4 

4 

110,515 

81,983 

222,392 

4 

404,918 

374,978 

29,940 

Augusta,  Ga. 

6 

6 

42,132 

159,416 

535,892 

6 

746,561 

715,520 

31^041 

Austin,  Tex. 

4 

4 

20,683 

232,778 

476,172 

4 

692,981 

614,545 

78,436 

Baltimore,  Md. 

13 

13 

102,403 

1,743,023 

3,063,787 

13 

4,222,600 

3,475,548 

747,052 

Baton  Rouge,  La. 

6 

6 

26,891 

189,113 

792,870 

6 

972,249 

961,288 

10,961 

Beaumont-Port  Arthur 

6 

7,442 

131,707 

654,352 

6 

773,447 

769,157 

4,290 

Binghamton,  N.  Y. 

4 

4 

27,650 

188,723 

500,832 

4 

720,804 

761,996 

41,192  CR 

Birmingham,  Ala. 

11 

11 

33^565 

66l'l43 

1,265^601 

11 

2,022,596 

1,982,185 

40,411 

Boston,  Mass. 

18 

15 

149,225 

4,411,043 

4,362,273 

15 

8'l04,281 

6,352,798 

l,75l'483 

Buffalo,  N.  Y. 

12 

12 

113,445 

1,765,858 

3,059,352 

12 

4374'261 

3^839^574 

534,687 

Canton,  Ohio 

4if 

4 

37^675 

314,212 

413,547 

4 

762,770 

628^421 

134'349 

Cedar  Rapids,  Iowa 

3 

3 

42,219 

828'280 

400,125 

3 

1,237^317 

1,067,369 

169^948 

Charleston,  S.  C. 

5 

5 

27^952 

169^573 

434(434 

5 

598J73 

604'384 

5,611  CR 

Charleston,  W.  Va. 

8 

8 

49,201 

278,834 

730,727 

8 

1,077^031 

920,650 

156,381 

Charlotte,  N.  C. 

6 

(y 

67,829 

946,128 

635,909 

6 

1,505^322 

1,368,087 

137,235 

Chattanooga,  Tenn. 

6 

6 

34,523 

208,199 

907,042 

6 

l]l26'337 

1,051^525 

74^812 

Chicago,  IN. 

27 

25 

679,142 

11 ,071,217 

9  600  598 

26 

20^827,663 

14446800 

6  380  863 

Cincinnati,  Ohio 

8 

8 

1,454,782 

2,939,844 

1,633,342 

8 

4,733,963 

3  637  728 

1,096,235 

Cleveland,  Ohio 

8 

8 

152,002 

2,624,374 

2,777,359 

8 

5,519,831 

4,475,742 

1,044,089 

Columbia   S.  C. 

5 

5 

17  973 

259,166 

538,206 

5 

839,035 

744  841 

94194 

Columbus  Ga. 

4 

4 

14  871 

133  860 

435  092 

4 

579,657 

544,589 

35,068 

Columbus,  Ohio 

5 

5 

47,029 

1,124^029 

1,503264 

5 

2,574,582 

2,076,996 

497^586 

Corpus  Christi,  Tex. 

6 

5 

18,827 

349,605 

348,915 

5 

654,199 

619,942 

34,257 

Dallas,  Tex. 

8# 

8 

128,745 

1,579,597 

1,941,681 

8 

3,370,520 

2,749,835 

620,685 

Davenport-Rock  Island-Moline 

5 

5 

41,794 

358,982 

569,171 

|  5 

883,277 

804,838 

78,439 

Dayton,  Ohio 

4 

4 

22,798 

580,471 

1,561,390 

4 

2,305,845 

1,562,508 

743,337 

Denver,  Colo. 

14# 

13 

113,904 

1,289,917 

2,463,460 

14 

3,629,609 

3,114,068 

515,541 

Des  Moines,  Iowa 

6 

6 

114,129 

1,504,794 

752,204 

6 

2,133,429 

1,896,665 

236,764 

Detroit,  Mich. 

10 

10 

544,999 

6,560,792 

4,728,241 

10 

10,186,376 

6,625,802 

3,560,574 

Duluth,  Minn.,  Superior,  Wis. 

6 

6 

34,579 

264,827 

676,294 

6 

949,630 

897,256 

52,374 

Durham,   N.  C. 

4 

4 

18,582 

119,876 

336,883 

4 

477,729 

430,558 

47,171 

El  Paso,  Tex. 

5 

5 

31,262 

227,383 

576,842 

5 

782,550 

756,267 

26,283 

Erie,  Pa. 

4 

4 

14,164 

163,100 

449,362 

4 

625,422 

578,920 

46,502 

Evansville,  Ind. 

4 

4 

22,986 

186,391 

420,303 

4 

610,226 

585,142 

25,084 

Flint,  Mich. 

6 

6 

25,413 

307,201 

935,175 

6 

1,186,540 

1,203,755 

17,215  CR 

Ft.  Smith,  Ark. 

4 

4 

9,605 

89,359 

287,786 

4 

387,420 

336,409 

51,011 

Fort  Wayne,  Ind. 

4 

4 

28,672 

540,046 

846,669 

4 

1,405,943 

1,236,623 

169,320 

Fort  Worth,  Tex. 

6 

6 

52,370 

659,449 

1,140,198 

6 

1,719,840 

1,685,690 

34,150 

Fresno,  Calif. 

9# 

7 

77,820 

561,079 

843,166 

9 

1,346,396 

1,298,341 

48,055 

Gadsden,  Ala. 

3 

3 

619 

31,022 

190,421 

3 

214,548 

243,329 

28,781  CR 

Galveston,  Tex. 

3 

3 

49,366 

201,561 

3 

249,005 

231,589 

17,416 

Grand  Raoids,  Mich. 

6 

6 

32,798 

513,896 

801,421 

6 

1,250,206 

1,083,250 

166,956 

Green  Bav,  Wis. 

3 

3 

14,466 

154,305 

395,450 

3 

550,165 

516,217 

33,948 

Greensboro-High  Point 

7 

6 

17,516 

180,714 

517,830 

6 

709,555 

612,071 

97,484 

Greenville,  S.  C. 

8 

7 

21,532 

235,825 

503,709 

8 

774,465 

681,819 

92,646 

Hampton,  Va. 

3 

3 

203 

118,589 

348,323 

3 

471,843 

460,443 

11,400 

Harrisburg,  Pa. 

5 

5 

49,147 

306,749 

519,639 

5 

835,182 

663,423 

171,759 

Hartford,  Conn. 

4 

4 

131,504 

1,671,858 

402,228 

4 

1,922,707 

1,516,949 

405,758 

Houston,  Tex. 

11 

11 

144,976 

1,726,763 

2,377,513 

11 

3,950,146 

3,172,510 

777,636 

Huntington,  W.  Va.-Ashlnd. 

6 

6 

22,339 

197,657 

558,617 

6 

774,705 

666,433 

108,272 

Indianapolis,  Ind. 

6 

6 

45,654 

1,493,597 

2,155,687 

6 

3,458,751 

2,545,362 

913,389 

Jackson,  Miss. 

6 

6 

15,141 

232,745 

449,143 

6 

663,237 

623,819 

39,418 

Jacksonville,  Fla. 

io# 

8 

46,325 

563,638 

796,678 

9 

1,337,168 

1,152,434 

184,734 

Johnstown,  Penn. 

5 

5 

12,243 

133,501 

416,882 

5 

543,228 

508,278 

34,950 

Kalamazoo,  Mich. 

3 

3 

24,113 

285,395 

531,331 

3 

822,835 

653,287 

169,548 

Kansas  City,  Mo. 

8 

7 

131,753 

2,132,211 

2,055,307 

7 

3,671,805 

2,406,255 

1,265,550 

Knoxville,  Tenn. 

9 

9 

66,725 

404,809 

909,307 

9 

1,411,544 

1,300,228 

111,316 

Broadcasting 


December  29,  1958 


Page  63 


GOVERNMENT  continued 


METROPOLITAN  AREAS — (Cont.) 


No.  Re- 
No.  of      porting  Time  Sales 
Stations    $25,000                        National  and 


in 

or  More 

Regional 

Local 

Total 

Total 

Total 

Total 

Opera- 

Time 

Advertisers 

Advertisers 

Stations 

Broadcast 

Broadcast 

Broadcast 

Item 

tion 

Sales  3 

Networks 

and  Sponsors 4 

and  Sponsors 4 

Reporting  5 

Revenue 6 

Expenses 

Income  x 

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

lo) 

(9; 

(10) 

Lancaster,  Pa. 

4t 

•a 

.7 

li,UU7 

189  527 

302,227 

4 

495,561 

391,854 

103,707 

Lexington/  Ky. 

■a 
? 

■3 

84  616 

554  607 

3 

625,477 

556,716 

68,761 

Lincoln,  Neb. 

J 

•3. 
J 

OX  7 

45  517 

■500  050 

3 

543,924 

510,348 

33,576 

Llttie-NO.  Little  KOCK 

ft* 
O  t 

O 

o 

516  178 

512,275 

8 

1,011,080 

1,001,134 

9,946 

Los  Angeles,  Calif. 

9A 

•3QA  •199 

A  RR1  370 

0,001,7/  V 

10  R3S  R35 

26 

1A  104  901 

-I-  \J  1  X  \J   '  1  t\J  X 

12,737,597 

3,367*304 

Louisville,  Ky. 

ft 

o 

Q 

o 

182  822 

1  AAA  011 

1  695  818 

8 

2,847,486 

2'488,826 

358,660 

Lubbock,  Tex. 

A 
D 

O 

u  9Qn 

1U  LOU 

118  450 

697,573 

824,814 

808,541 

16,273 

Macon,  Ga. 

/  1 

A 
D 

93 

1R7  OAR 

443,320 

7 

634,236 

586,483 

47,753 

Madison,  Wis. 

•a 
j 

•J 
J 

9A  IRQ 

234  913 

584,876 

3 

842,979 

702,410 

140,569 

Manchester,  N.  H. 

■j 
9 

■3 

•3/1  r)7c 

118  405 

450,053 

3 

578,904 

542,232 

36^672 

Memphis,  Tenn. 

q 

q 

92  566 

1  237,792 

1,522,748 

9 

2,525,094 

2,070^497 

454,597 

Miami,  Fla. 

1  3v 

OA  491 

1  239  015 

9  3R0  A90 

13 

3,470,544 

2'943'709 

526,835 

Milwaukee,  Wis. 

7 

7 

A4  dQI 

1 432  694 

2,227,258 

7 

3^659,282 

3,141,476 

517,806 

Minneapolis-St.  Paul,  Minn. 

Q 

q 

7 

162  178 

2  574  460 

2,458,879 

9 

4,748,369 

3 ,815,397 

932,972 

Mobile,  Ala. 

A 
D 

D 

15  1R3 

190  879 

589,155 

771,712 

756,818 

14,894 

Montgomery,  Ala. 

A 
O 

^ 

39  448 

226,199 

412,302 

733'591 

675,795 

57,7% 

Nashville,  Tenn. 

7 

7 

/ 

80  141 

980  947 

1  295  0A6 

7 

2,113,033 

2,053,124 

59^909 

New  Britain -Bristol,  Conn. 

7. 
J 

118  216 

389,416 

3 

463,815 

429,542 

34,273 

New  Haven,  Conn. 

A 
t 

4 

12  523 

397  394 

671,311 

4 

964445 

872,400 

92,045 

New  Orleans,  La. 

J.-L 

127  767 

1  261  849 

1  530  071 

11 

2,583  230 

2,455^057 

128,173 

IxcW   TUrK  Ot   IMC   ri,  J. 

33t 

741  520 

99  01 3  44R 

14  209  A23 

33 

32  656  639 

25  571  663 

7,084,976 

IMOTIUI  l\-r  UTIMNUU  Ul,  Va, 

7 

7 

61,333 

578,261 

1,262,254 

7 

1  777  997 

1,426,997 

351,000 

(\nrian  lltali 
uyutrll,  Uldll 

■a 

22  615 

246,052 

3 

276,439 

256,237 

20,202 

UKIallUI  I  Id    \j  1  Lj ,    V  Ma , 

7 

7 

87  646 

819  299 

1,159,069 

7 

1 ,942,094 

1^449^735 

492,359 

Omaha  Noh 

7f 

7 

72  047 

1  136  809 

1,614,365 

7 

2,474,891 

2'o92,280 

382,611 

•j'  idiiuu,  rid. 

6f 

24 136 

184,361 

568,021 

776,290 

843,219 

66,929  CR 

ppnria  Til 
reuiid,  mi. 

5 

5 

39  328 

360,641 

750,298 

5 

1 ,070,199 

1,066,688 

3,511 

PhilaHpl  nh  ia  Ppnn 
riiiidUcipilid,  rcliil. 

19t 

17  1 

18 

229  980 

S  034  2RA 

5,575,508 

18 

10,002,838 

7^839,865 

2,162^973 

r  MUCH  1  A,  Mil/.. 

\\ 

q 

7 

227  320 

388  694 

1  247,976 

9 

1  758  306 

1,847,084 

88,778  CR 

0,|  :  chllKflh  Pa 

IS 

18 

122  254 

3  019  252 

3  537  225 

18 

6,243,493 

4,639,785 

1,603/708 

Portland  Mp 

rui  LICIIIU,  IvIC. 

4t 

4 

71,731 

288,952 

407,357 

4 

727,284 

670,216 

57,068 

Portland  On- 

r  vi  hoi  iu,   \ji  i.  . 

16 

13 

209  982 

1 150  455 

1  AAQ  039 

15 

2  891  554 

2  746  201 

145  353 

PcnuiHpnrp    P  T 

10 

10 

1 07  ORfl 

1  153  789 

1 182  514 

10 

2  132  838 

1  747  187 

385  651 

4 

4 

13  982 

75  888 

320  998 

4 

411  274 

377  234 

34  040 

Ralpinh    N  P 

5 

5 

94  054 

716  137 

288  267 

5 

l  nnn  ft7Q 

X ,UwU,0/  7 

QSA  1QQ 

7JO,177 

44  680 

PpaHinn  Pa 
rxcdUlliy,  rd. 

3 

17  541 

148  624 

491  510 

^71,71U 

•3 

611  679 

441  882 

1 A9  797 

107,  /  7  / 

RirhmnnH  \/a 

1  \  t  L  '  1 1 1 1 U 1 1  L'  .  Vd. 

7 

7 

117  1  Rfl 

J.J.  /  .  i.JU 

QC.O  CIA 
OJJ,J1't 

R93  747 

7 

1  AA^  ^99 

39R  937 

rvudi  iukc,    v  d. 

Al 

5 

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Oflft  ?Q1 

cnR  77ci 

DUO,  1  1  J 

0 

7^Q  UAQ 

A75  Q04 

A3  744 

A, 

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Q91  447 

i. 

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X ,  00  /  ,  OJ  / 

1  SQ7  07Q 

X,  J~  /  ,U  /  7 

9q0  77R 

^arratnpntn  Calif 

Ja'.l  dl  1 ICI 1 IX) ,    Odl  1 1  . 

5 

5 

35  759 

674  081 

PRO  119 

70U,11£ 

-J 

1  484  178 

i  4fiA  9nn 

77  978 

^aninaw    M  irh 

joy  1 1 1  c*  vv  y  iviiv.ii. 

3 

3 

18  477 

140  243 

3Q9  79Q 

771,  /  £.  7 

■x 

^1 7  RR4 
_JX  /  ,oo*r 

473  567 

44  317 

In^pnh  Mn 

3 

3 

t,OtU 

Xv  J,  1  DC. 

903  3R9 

LU7  VOL 

^qa  «;4i 

-?70,_/*tX 

OOO  p7Q 

19  AA9 

1  nni^  Mo 

12 

12 

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3  3Q4  Q33 

^, 774,  7 77 

19 

A  97A  "^7^ 

4QA1  A74 

1  31 4  701 

1  J>  ±  H  /  Ul 

Calt  Lakp  Citv  Utah 

jail    U.Cir\C    \i\\.J,    \J  \-XX  1 1 

q 

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1  1 77  R37 
±,1.1 1  ,<jji 

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q 

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ft^  A91 

i  n  n  i  ftft 

X,XXu,XOO 

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9  40"^  A71 

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7,00*+ 

171  ftRl 

X  /  IjOJl 

A94  q/17 

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7AS  ^01 

741  R47 

93  454 

San  Dipoo  Calif 

wan   uicy v(iiii< 

8 

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Q1 1  OAR 

7XX,UO_> 

1  597  OZ13 

p 
0 

9  11ft  9^5 

937  A5R 

£.-3  /  ,O90 

San  Francisco-Oakland 

IRt 

18 

010  007 

4  flOft  7ftA 

A  '3'37  O/iC 

1  R 

7  ft^f)  Q4d 

7  944  ftAfl 

5RA  0R4 
900,170*+ 

Can   IrvQP    Pa  1  if 

c 
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lJDfODD 

API  399 

D 

pen  n^p 

75Q  7ftR 
/  97,  /  o_> 

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Savannah  f^a 

jovuiniu  i,  via. 

D 

01  1 9ft 

1  ft7  QO^ 

XOl  ,7tJ 

ARq  41  3 

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ARO  QCQ 
037,707 

A9P  A71 
OAO,0/  X 

31  9RR 

Scranton  Pa. 

^?ft 

4RR  059 

O 

797  C9A 

7"2Q  7"2A 
/  J7, 1  JO 

1 9  91 0  r  P 

Seattle,  Wash. 

12 

1  S7  ^?ft 

1   CJIO  QOQ 
l,Jlt,707 

1  q49  q3q 

1  9 

^  ^49  7fl7 

9  ft4ft  550 

4q4  1 57 

t7H,  XI7  / 

Shreveport,  La. 

7  I 

Q 
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/  0,0/  V 

/^59  91  7 

D7i  ill  / 

Q 

0 

1  9  CP  r.Q7 
X,<00,U7/ 

1  A94 

43  597  f*P 

Sioux  City,  Iowa 

3 

3 

4  429 

1(19  ^14 

9qi  94C 

■3 

^.PP  97 C 

OC'l  "1  5C 

J->j,Xjj 

35  1 40 
^9,l*tU 

Sioux  Falls  S.  D. 

4 

4 

d  477 

XUl/VHo 

3Qft  1  « 
J77U,1^J 

A 

4 

HOx,DOc. 

1  9  550  PR 

South  Bend  Ind. 

3 

3 

01  O^R 

91 A  Q7^ 
£.10,7  /  _> 

3q9  051 

■3 

co/1  QP^ 

5fiQ  ftftft 

75  095 

Spokane,  Wash. 

7-j- 

RA9  nnn 

on  7  Q3q 

7 
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1  "^Zl^  977 

1  ^"^A  9^P 

q  03q 

7,U77 

Springfield,  III. 

3 

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iq  4m 

X  J7,7<lU 

5^A  c:f>/l 

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AA  qi  4 

Springfield -Holyoke,  Mass. 

9t 

7 

4Q  Mft 

9ftc;  n^7 

704  H£.3 

7 

1  nr»9  AA7 

Q4P  1  49 

54  395 

Springfield,  Mo. 

4 

4 

■31  £,7(1 
j±tOt  u 

l7l,lJ7 

f-)7,Do9 

A^n  n9/i 

3  Riq  rp 

7,ol7  OK 

Stockton  Calif. 

5 

5 

11  QftQ 
11,707 

9nc;  A9 -1 

/lyiq  09H 

c 

API  1 1  A 
OOX,±XO 

71 1  /iflP 

3,n  oq9  rp 

CvrariKP    M  Y 

5 

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1  OOO  "71  1 

c 
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l,o£.y)fxjx 

Taroma  Wa^h 

4 

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cio  TOO 
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A99  Z11  n 

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1  RA  R93 

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4 

*+ 

jO,J7l 

TQ9  HOC 

OCT  C"7Q 
ODl,D/7 

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n  con  AOV 

1  11/1  Q7C 

/irtc  707 

Topeka,  Kan. 

4 

4 

17  R49 

4ftl 

AQO  7RH 

QC7  Q£9 

70/1  "^^Q 
/7^,PJ7 

1  A3  A1  3 
10^,019 

Tfpnfon    M  1 

1  1  C 1 1  LU II,     i          J  . 

3 

■a 

1  O  QQI 

xt+o,Ulo 

i7l,4^U 

■3 
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CO/1  7QC 

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9/,U/9 

Tucson  Ariz 

8t 

o 
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0% 

i  Qi  -701 
I70,  /VI 

Q 
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7c/  /T5Q 

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099,^99 

70  A97  ri> 

Tulsa  Okla. 

OJ(H7U 

7QR  AQT 

7Q1  197 

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1  9AO 
l,n7^,  t07 

1  599  ZLAQ 

oq  onn 

Iltira-Romp   N  Y 

UllliU    IxUIIIC,    I*.     ■  . 

o 

9ft  ftl  A 

1Q1    I  QZL 

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0-3  1  QA 

Washington,  D.  C. 

14 

14 

157,279 

2,854,775 

3,733,950 

14 

6,133,770 

5,159,739 

974,031 

Waterbury,  Conn. 

3 

3 

34,459 

58,710 

337,451 

3 

408,909 

400,489 

8,420 

Wheeling-Steubenville 

7 

7 

34,787 

528,713 

880,910 

7 

1,412,223 

1,146,572 

265,651 

Wichita,  Kan. 

5 

5 

66,349 

496,188 

786^816 

5 

1,274^444 

l'055'384 

219^060 

Wichita  Falls,  Tex. 

3 

3 

24,472 

192,408 

360,902 

3 

551,062 

589,093 

38,031  CR 

Wilkes-Barre-Hazleton,  Pa. 

6 

6 

20,789 

191,093 

556,507 

6 

750,301 

664,358 

85,943 

Wilmington,  Del. 

4 

4 

13,063 

199,324 

688,719 

4 

891,171 

818,582 

72,589 

Winston-Salem,  N.  C. 

4 

4 

22,740 

156,827 

541,724 

4 

709,155 

684,784 

24,371 

Worcester,  Mass. 

5 

4 

103,723 

519,169 

704,336 

4 

1,171,064 

1,113,196 

57,868 

York,  Pa. 

5 

5 

9,923 

141,032 

558,202 

5 

686,816 

579,445 

107,371 

Youngstown,  Ohio 

7 

7 

250,685 

494,774 

1,119,592 

7 

1,651,496 

1,395,562 

255,934 

1032 

996 

11,878,372 

144,588,267 

181,677,809 

1015 

312,006,732 

260,196,564 

51,810,168 

Page  64    •   December  29,  1958  Broadcasting 


NON-METROPOLITAN  AREAS  WITH 


3  OR  MORE  STATIONS 


No.  re- 


No.  of    porting  Time  Sales: 

Stations  $25,000  National  and 


in 

or  More 

Regional 

Local 

Total 

Total 

Total 

Total 

Opera- 

Time 

Advertisers 

Advertisers 

Stations 

Broadcast 

Broadcast 

Broadcast 

Item 

tion 

Sales3 

Networks 

and  Sponsors4 

and  Sponsors1 

Reporting 5 

Revenues0 

Expenses 

Income1 

(1) 

(2) 

(3) 

(4) 

(5) 

to) 

(7) 

(8) 

(9) 

(10) 

Annittnn  Ala 

MIUII9LUII,  MIC1. 

3 

3 

784 

18,189 

178,807 

3 

199,062 

206,479 

7  417  CR 

npra t  nr  Ala 

3 

3 

1,500 

25,592 

121,354 

3 

146,739 

142,490 

4,249 

Dnfhan  Ala 

3 

3 

53,685 

173,080 

3 

224,326 

178,262 

46,064 

Hiint^villp  Ala 

3 

3 

3,838 

35,871 

216,802 

3 

266,558 

224,791 

41,767 

QolrrtQ  Ala 

jciiiia,  ma. 

3 

3 

7,352 

118  428 

3 

125,557 

129,565 

4  008  CR 

Tuscaloosa  Ala. 

3 

3 

6,167 

29,910 

185,885 

3 

225^443 

214,751 

10,692 

Yuma   Art 7 

3 

3 

15,654 

24,048 

164^174 

3 

199,540 

224  530 

?4  990  PR 

Hot  ^nrinnc  Arlf 

3 

3 

1 148 

Ac.  37c 

lOl  QQ-J 

3 

168,688 

184,823 

16,135  CR 

Pinp  Bluff  Ark 

3t 

2 

3 

170  841 

1  hC\  7Q? 

10  04Q 

J.U,U^7 

Bakersfield  Calif. 

6 

23,292 

193  015 

467  183 

6 

658,722 

687,077 

Eureka  Calif. 

3 

3 

7,595 

59  360 

?7R  ^7<; 

3 

348  072 

12  810 

Modesto,  Calif. 

3 

3 

805 

64,393 

315,674 

3 

385,337 

476,819 

91,482  CR 

Palm  Springs,  Calif. 

3 

3~ 

7,912 

33^632 

216  653 

3 

257,164 

362,492 

105  3?8  TR 

Redding,  Calif. 

4t 

2 

3 

Santa  Barbara,  Calif. 

3 

3 

9,757 

71,485 

258,367 

3 

330,525 

345,648 

15,123  CR 

Colorado  Springs,  Colo. 

5 

3 

1,178 

40,784 

343,530 

5 

449,127 

533,879 

84,752  CR 

Grand  Junction,  Colo. 

3t 

3 

10^881 

71,136 

262,667 

3 

332,913 

319,344 

13,569 

Daytona  Beach,  Fla. 

3 

3 

100 

23,793 

218,979 

3 

233,748 

274,171 

40  423  PR 

Gainesville,  Fla. 

3t 

3 

16,474 

27,983 

100,007 

3 

234,269 

295,235 

60  966  TR 

Lakeland,  Fla. 

3 

2 

3 

207,499 

267,577 

60  078  TR 

\/W,W'0  l\ 

Ocala,  Fla. 

3 

2 

** 

j> 

Pensacola  Fla. 

c 

/i 

*r 

"2.  Qfift 
-P,7UU 

D<£,oUD 

3Q'3 

4 

^3C  L.QA 
4jD,D74 

AOf\  A~7Q 

4^U,4/o 

1  C  Ol  A 

Tallahassee,  Fla. 

3 

3 

1,812 

126  430 

1Q7  111 
-1.7/  Jli 

3 

323  916 

308  529 

15  387 

West  Palm  Beach,  Fla. 

3 

3 

2,972 

35  913 

JJ7,071 

3 

383  400 

368  049 

15  351 

Albany,  Ga. 

3 

3 

498 

47,961 

184,364 

3 

226365 

208'&48 

17,717 

Athens,  Ga. 

3t 

2 

3 

292322 

276,676 

15'646 

Gainesville,  Ga. 

3 

3 

589 

48,226 

355,657 

3 

416^297 

364,237 

52,060 

Rome,  Ga. 

3 

3 

810 

35,500 

301,432 

3 

351,459 

291^458 

60,001 

Valdosta,  Ga. 

3 

3 

450 

70'947 

182,058 

3 

236^658 

255,039 

18381  CR 

Boise,  Idaho 

4 

4 

26,763 

88,716 

300,117 

4 

404,253 

415,658 

11,405  CR 

Idaho  Falls,  Idaho 

3t 

2 

3 

257,509 

244,945 

12,564 

Pocatello,  Idaho 

3 

3 

3,307 

72,642 

214,980 

3 

278,576 

276,042 

2,534 

Twin  Falls,  Idaho 

3 

3 

15,814 

28,082 

217,070 

3 

272,977 

** 

277,590 

4,613  CR 

Mason  City,  Iowa 

3 

2 

** 

2 

** 

*  * 

Paducah,  Ky. 

3t 

2 

** 

3 

* 

Alexandria,  La. 

3 

3 

5,396 

76,234 

344,241 

3 

417,601 

344,243 

73,358 

LdKe  i,naries,  La. 

3 

3 

744 

69,440 

319,899 

3 

397,065 

368,881 

28,184 

l\/lnnt*fto     1  a 

3 

3 

4,751 

53,550 

220,652 

3 

283,037 

274,639 

8,398 

Bangor,  Me. 

5 

3 

47,197 

113,4% 

194,184 

3 

350,250 

331,383 

18,867 

Muskpaon  H/Iirh 

3 
-> 

i 

2,297 

76,631 

251,942 

3 

313,975 

TOf\ 

330,729 

16,754  CR 

Greenville  Miss. 

421 

38,266 

208,852 

3 

239,216 

206,539 

32,677 

Hattiesburg,  Miss 

Art 
IT 

3 

i 

2,030 

25,125 

221,422 

4 

267,424 

274,305 

6,881  CR 

Laurel  Miss. 

.ST 

*> 
5 

826 

10,747 

209,215 

3 

224,214 

226,900 

2,686  CR 

Mpririian  Mice 

4T 

■3 

3 

7,857 

36,111 

179,251 

4 

221,712 

212,752 

8,960 

Innlrn  Ma 

J \J\J\  III,  IVIU, 

3 

3 

10,100 

65,653 

222,769 

3 

289,009 

296,893 

7,884  CR 

Rillinnc  ft/lnnt 
Dll  i  my  •>/    IVI UI J  L. 

4 

4 

25,010 

140,676 

413,734 

4 

564,950 

532,468 

32,482 

Ruttp  Mnnt 

DULltT,  IVIUIIl. 

3 

3 

60,468 

30,269 

169,056 

3 

322,463 

325,541 

3,078  CR 

Grpat  Falk  Mrvnf 

V3 1  cat    i  ani  IVIwIIL. 

4 

4 

46,513 

60,943 

307,543 

4 

471,848 

440,398 

31,450 

Mjccnijla  Mont 

IVI  1  JJUU  Id,      IVI  U  1  1  i.  , 

3 

18,930 

37,147 

216,009 

3 

322,662 

290,548 

32,114 

1  a  c  \/pn  a  c    W  au 

c 

D 

5 

5,038 

70,794 

342,789 

5 

427,046 

A  f  f\  Ci  At\ 

469,840 

42,794  CR 

Dp  rift  Mow 

5 

4 

16,762 

52,292 

352,081 

4 

404,466 

/I  rtT^ 

402,072 

2,394 

Pftcwpll    M  M 

3 

3 

4,337 

15,503 

214,567 

3 

231,776 

239,052 

7,276  CR 

tirnira,   n.  Y. 

■3 

2 

3 

378,724 

337,849 

40,875 

C^v/o4  4  awi  1  Id      M  P 

r  ay  e t  le v  1 1 1  e,  n .  i» . 

•a 

3 

9,907 

26,678 

291,797 

3 

331,866 

347,799 

15,933  CR 

bOlOSDOrO.   1M.  ly. 

3 

3 

2 

3 

193,636 

187,928 

5,708 

Kinston,  N.  t. 

3 

2 

3 

211,790 

205,011 

6,779 

Wilmington,  N,  C. 

■3 

3 

3 

5,780 

53,395 

213,957 

3 

285,354 

286,836 

1,482  CR 

ivnnot,  N.  U, 

2 

3 

Eugene,  Ore. 

A 

4 

A 

4 

15,064 

138,653 

332,379 

4 

^fil  AO/1 

491, 0o4 

524,192 

33,108  CR 

i^hrn-ath     Colic      A  ■- r 

Ma  main  rans,  ure. 

5 

-3 

3 

5,379 

58,565 

on  cft/\ 

227,500 

3 

278,671 

254,547 

24,124 

Medford,  Ore. 

3 

3 

7,950 

58,502 

247,687 

3 

307,582 

252,480 

55,102 

Pendleton,  Ore. 

3 

3 

3,325 

30,095 

138,296 

3 
i 

166,516 

175,645 

9,129  CR 

Roseburg,  Ore. 

3 

3 

6,826 

31,645 

189,603 

3 

221,908 

239,288 

T  ~7  "5  OA  A  A 

17,380  CR 

Williamsport,  Pa. 

3 

■3 

3 

13,453 

63,502 

243,855 

3 
i 

307  000 
327,8o8 

302,291 

25,597 

oparCailDUrg,  ly. 

■3 

*» 

D 

£1,1  17 

113  1  3/1 

lii,li\j 

^04,07O 

3 

4Uo,olo 

3flft 

1  £.  7C/I 

lo,  /  O'l 

JdlKiUii,    I  elm. 

.> 

•2 
J 

1,OUO 

00,474 

I  7C  /ICC 

I I  -),4DD 

3 

03/1  CI  0 

C  OCQ 
0,737 

AKtlci.no  Tflv 
MUllCllC,     1  CA, 

"3  + 

.ST 

3 

0,724 

/O,jo/ 

*:/o,oU4 

3 

360,017 

3A1 ',167 

12,850 

R  i  n    Qnfln/i  Tav 

i-»iy   OfJniiy,    i  ca. 

•a 
5 

2 

2 

MirllanH  Tpx 

3t 

•3, 

47  A?ft 

930  W.7 

■3 
-> 

£OH,  /  ji 

77A  1 

^  /  0, 1UQ 

R  5RR 

Odessa,  Tex. 

4t 

3 

1,338 

14,335 

305,851 

4 

326,375 

294,592 

31,783 

Tyler,  Tex. 

3 

3 

2,781 

41,325 

240,570 

3 

272,995 

239,452 

33,543 

Provo,  Utah 

3 

3 

20,510 

5,575 

234,741 

3 

261,964 

250,773 

11,191 

Burlington,  Vt. 

3 

3 

9,130 

117,255 

273,644 

3 

418,791 

385,099 

33,692 

Charlottesville,  Va. 

3t 

2 

#-# 

ft* 

3 

* 

# 

Danville,  Va. 

3t 

2 

#  ft 

## 

3 

385,223 

348,518 

36,705 

Lynchburg,  Va. 

3 

3 

1,474 

61,357 

232,193 

3 

294,735 

261,271 

33,464 

Walla  Walla,  Wash. 

3 

3 

4,717 

50,892 

165,601 

3 

215,599 

205,261 

10,338 

Wenatchee,  Wash. 

3 

3 

2,186 

77,455 

261,933 

3 

327,116 

310,586 

16,530 

Yakima,  Wash. 

4 

4 

4,954 

113,900 

285,019 

4 

381,837 

426,321 

44,484  CR 

Clarksburg,  W.  Va. 

3 

3 

3,449 

56,928 

281,081 

3 

342,394 

357,516 

15,122  CR 

Broadcasting 


December  29,  1958 


•    Page  65 


GOVERNMENT  continued 


NON-METROPOLITAN  AREAS  WITH  THREE  OR  MORE  STATIONS  (Contd.) 


No.  Re- 

No. of 

porting 

Time  Sales: 

Stations  $25,000 

National  and 

in 

or  More 

Regional 

Local 

Total 

Total 

Total 

Total 

Opera- 

Time 

Advertisers 

Advertisers 

Stations 

Broadcast 

Broadcast 

Broad  cast 

Item 

tion 

Sales " 

Networks 

and  Sponsors4 

and  Sponsors4 

Reporting"' 

Revenues6 

Expenses 

Income1 

Parkersburg,  W.  Va. 

3 

3 

8,332 

35,892 

187,990 

3 

238,635 

222,989 

15,646 

Eau  Claire,  Wis. 

3 

3 

13,670 

132,700 

220,473 

3 

359,018 

335,362 

23,656 

La  Crosse,  Wis. 

3 

2 

2 

## 

Wausau,  Wis. 

3 

2 

2 

*# 

Casper,  Wyo. 

3 

3 

10,884 

45,703 

230,976 

3 

290,729 

259,409 

31,320 

275 

250 

715,326 

4,713,810 

19,716,566 

268 

25,367,091 

24,987,928 

379,163 

TERRITORIES— WITH  THREE  OR  MORE  STATIONS 


Anchorage,  Alaska 

3 

3 

16,755 

101,822 

560,444 

3 

669,724 

630,385 

39,339 

Hilo,  T.  H. 

3 

3 

72,796 

10,538 

140,498 

3 

202,664 

177,361 

25,303 

Honolulu,  T.  H. 

95 

9 

90,951 

469,762 

1,213,995 

9 

1,585,748 

1,646,876 

61,128  CR 

Mayaguez,  Puerto  Rico 

5 

5 

31,650 

149,355 

202,341 

5 

345,550 

312,760 

32,790 

Ponce,  Puerto  Rico 

4 

4 

17,277 

255,223 

169,934 

4 

391,257 

305,976 

85,281 

San  Juan,  Puerto  Rico 

9 

8 

242,440 

599,353 

612,008 

8 

1,400,869 

1,182,406 

218,463 

Other  communities 

24 

18 

160,010 

360,638 

837,257 

22 

1,422,368 

1,456,828 

34,460  CR 

57 

50 

631,879 

1,946,691 

3,736,477 

54 

6,018,180 

5,712,592 

305,588 

1  Before  Federal  income  tax. 

2  Excludes  67  independently  operated  fm  stations. 

3  Stations  with  less  than  $25,000  time  sales  report  only  total  revenues  and 
total  expenses.  Stations  with  total  time  sales  of  $25,000  or  more,  however, 
accounted  for  over  99%  of  the  broadcast  revenues  of  the  3,097  reporting 
stations. 

'  Before  Commissions  to  agencies,  representatives  and  others. 
Note:  CR  denotes  loss. 

Includes  data  for  all  network  owned  stations.  In  prior  years,  data  for 
Network  Key  Stations  were  excluded  from  this  table. 


5  Excludes  data  for  59  stations  whose  reports  were  filed  late. 

1  Total  revenues  consist  of  total  time  sales  less  commissions  plus  talent 

and  program  sales, 
t  Not  all  stations  in  this  market  operated  a  full  year  during  1957. 
*  Data  withheld  because  third  station  in  this  market  in  operation  for 
short  period  during  1957. 
**  Data  not  published  for  groups  of  less  than  3  stations. 
***  The  station  totals  on  this  line  differ  from  those  given  in  Table  5 
since  that  table  excludes  data  for  21  network  owned  stations  while 
this  table  includes  the  data  for  such  stations. 


Warren 
Bahr 

Young  &  Rubicam,  Inc. 

*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  -  Lancaster- York 
-Harrisburg.  Buy  "Wonder- 
ful Good"  WLYH-TV  today. 
Blair   Television  Associates. 


t  *  f 


•A    TRIANOL.E    ST  AXIOM 

W  LY  H  -  T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 
Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


FCC  Holds  Up  Renewals 
Of  Evanston,  Chicago  Fms 

The  FCC  last  week  told  two  fm  broad- 
casters that  if  their  background  music  sim- 
plex operations  are  to  be  considered  as 
"broadcasting" — as  set  forth  by  an  appeals 
court  decision  supporting  the  two  stations 
[At  Deadline.  Nov.  10] — then  the  stations 
are  not  operating  their  background  music 
services  the  way  the  FCC  requires  broad- 
casting to  be  carried  on. 

The  stations — WFMF  (FM)  Chicago  and 
WEAW-FM  Evanston,  111. — were  told  their 
applications  for  license  renewals  are  being 
deferred  for  the  present.  The  FCC  has  asked 
reconsideration  by  the  full  U.S.  Court  of 
Appeals  for  the  District  of  Columbia  of  the 


November  decision  by  a  three-judge  panel 
of  that  court. 

WFMF  was  told  that,  assuming  such 
background  music  operations  ultimately  are 
determined  to  be  broadcasting  in  nature, 
there  are  questions  as  to:  (l)  whether  its 
"planned  music"  programming  is  an  abdi- 
cation of  its  responsibility  as  a  broadcast 
licensee  to  retain  control  over  its  program- 
ming as  public  needs  may  require;  (2) 
whether  subscribers  to  the  background  mu- 
sic, as  "sponsors"  under  legal  definitions, 
should  not  be  announced  and  logged  as  re- 
quired by  law;  and  (3)  whether  omissions  of 
station  identification  and  sponsorship  from 
transmissions  received  by  subscribers  con- 
stitutes a  violation  of  the  Communications 
Act  and  FCC  rules. 

The  questions  on  WEAW-FM  practices 


united  Press  International  news  produces! 

 LA 


Page  66    •    December  29,  1958 


Broadcasting 


concerned  the  foregoing  "abdication  of  li- 
censee responsibility"  issue  and  that  of  elim- 
ination of  required  announcements  from 
material  transmitted  to  background  music 
subscribers. 

Three  N.O.  Contestants 
Agree  on  Interim  Plan 

Attorneys  for  the  three  contestants  for 
ch.  12  in  New  Orleans  Wednesday  (Dec. 
24)  reached  agreement  on  joint  temporary 
operation  on  ch.  1 3  pending  ultimate  awards 
of  the  two  facilities.  They  had  not  cleared 
details  of  the  plan  with  clients,  but  it  was 
reported  that  WJMR-TV  New  Orleans,  the 
contestant  which  has  most  to  sacrifice  under 
the  FCC  plan  laid  out  the  week  before 
[Government,  Dec.  22],  was  agreeable  to 
the  plan. 

The  other  two  contestants  are  Oklahoma 
Tv  Corp.,  licensee  of  KWTV  (TV)  Okla- 
homa City,  and  Coastal  Tv  Co.  The  three 
would  join  in  temporary  operation  on  ch. 
13 — using  the  present  WJMR-TV  facilities 
— until  final  grants  of  chs.  12  and  13  are 
made. 

The  FCC's  order  said  the  Commission 
would  decide  favorably  on  applications  filed 
by  today  (Dec.  29)  for  joint  temporary 
operation  on  ch.  13,  which  is  permanently 
assigned  to  Biloxi,  Miss.  (The  FCC  awarded 
that  channel  to  Radio  Associates  Inc.  in 
1957,  but  the  grant  was  remanded  by  the 
U.S.  Court  of  Appeals  for  the  District  of 


Columbia  for  re-examination  of  and  find- 
ings on  the  financial  qualifications  of  the 
applicants.  WLOX  Biloxi  is  the  other  ch. 
13  contestant.) 

WJMR-TV  operates  on  ch.  20,  but  has 
conducted  an  experimental  dual  operation 
on  ch.  12  under  FCC  grant.  The  FCC  can- 
celed WJMR-TV's  ch.  1 2  operation  effective 
next  Jan.  1  [Government,  Nov.  3]  after 
a  hearing  required  by  an  appeals  court  de- 
cision [Government,  May  26].  WJMR- 
TV's  ch.  12  transmitter  is  less  than  the 
minimum  mileage  separation  required  by 
FCC  rules  from  co-channel  WJTV  (TV) 
Jackson,  Miss.  The  court  action  followed 
WJTV's  appeal  on  grounds  the  New  Orleans 
ch.  12  operation  was  not  a  bona  fide  ex- 
periment. 

The  FCC  plan  for  temporary  use  of  ch. 
13  in  New  Orleans  provided  for  operation 
by  WJMR-TV  for  the  month  of  January  if 
the  three  file  the  joint  application,  with 
joint  operation  to  follow  until  the  final 
grant  of  ch.  12  and  "in  no  event"  to  con- 
tinue after  ch.  13  is  granted  in  Biloxi. 

Community  Tv  Installation  Fees 
Held  Taxable  as  Income  by  IRS 

Warren  Television  Corp.,  a  community 
antenna  system  in  Warren,  Pa.,  was  told 
by  the  U.S.  Tax  Court  in  Washington  last 
week  that  money  received  from  subscribers 
as  capital  contributions  to  pay  for  initial 
installation  of  equipment  is  taxable  income 
and  that  Warren  must  make  up  deficiencies 
in  its  taxes  for  1953-55.  The  amount  War- 


ren owes,  according  to  the  Internal  Revenue 
Service,  is  in  excess  of  $85,000,  but  the 
final  figure  is  subject  to  recomputation. 

The  decision  by  Judge  Graydon  G. 
Withey  recalled  a  similar  ruling  in  the  case 
of  Teleservice  Co.  of  Wyoming  Valley  at 
the  beginning  of  1957.  The  capital  contri- 
butions in  the  Warren  dispute  were  $125 
for  residential  subscribers,  $150  for  com- 
mercial establishments.  Warren  issued  cer- 
tificates which  it  later  repurchased  for  $65 
to  $99  each.  The  Tax  Court  decision  noted 
that  the  holders  of  these  certificates  could 
not  be  considered  stockholders. 

FCC  Examiner  Recommends 
Denial  of  Engineer's  License 

A  recommendation  that  the  FCC  dismiss, 
with  prejudice,  the  application  by  Morton 
Borrow  for  renewal  of  his  first  class  radio- 
telephone operator's  license  was  issued  in 
an  initial  decision  last  week  by  Hearing  Ex- 
aminer Forest  L.  McClenning. 

Mr.  Borrow,  an  engineer  at  WPEN-AM- 
FM  Philadelphia,  refused  to  answer  an  FCC 
questionnaire  asking  information  on  pres- 
ent or  former  membership  in  the  Commu- 
nist Party  or  in  organizations  advocating 
overthrow  of  the  government  by  force.  Ex- 
aminer McClenning  said  he  relied  on  past 
FCC  decisions  in  similar  cases  in  issuing  his 
initial  decison.  Mr.  Borrow  had  claimed  the 
FCC  had  no  legal  right  to  ask  him  the  ques- 
tions. 

William  B.  Caskey,  WPENtAM-FM  ex- 


Grocery  Manufacturers 
of  America,  Inc. 

progress    Thank  you  for  honoring . . . 

BC  UTAH   SC  T  \f  TT^JL 

1958 


1957 


GMA 
LIFELINE 

OF 
AMERICA 
AWARD 


CERTIFICATE  OF  HONOR 

RADIO  CLASS 

1957 

IN  THC  C  M  A. 

LIFE  LINE  OF  AMERICA  TROPHY  AWAR 

IN  RECOGNITION  Of  HER 
DISTINGUISHED  CONTRIBUTION 
TO  FURTHERING  PUBLIC  UNDERSTANDS 
THE  LIFE  LINE  OF  AMERICA 


JOSEY  BARNES 
'She  Knows  Her  Groceries" 


CERTIFICATE  Of  HONOR 

TELEVISION  CLASS 

1958 

LIFE  LINE  OF  AMERICA  TROPHY  AWARDS 

IN  RECOGNITION  OF  HER 
DISTINGUISHED  CONTRIBUTION 
TO  FURTHERING  PUBLIC  UNDERSTANDING  OF 

THE  LIFE  LINE  OF  AMERU  A 


GMA 
LIFELINE 

OF 
AMERICA 
AWARD 


1 30  Social  Hall  Avenue    •    Salt  Lake  City  1 1 ,  Utah        National  Representatives  Katz  Agency,  Inc. 


Broadcasting 


December  29,  1958    •    Page  67 


* 


S  f 


John 
Ennis 

Bryan  Houston,  Inc. 

f*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon-Lancaster-York 
-Harrisburg.  Buy  " Wo nder- 
ful  Good"  WLYH-TV  today. 
•  Blair   Television  Associates. 

|«  I  t  11  9  n  ** 


A    TRI  ANOLE    ST  ATION  ® 

WLYH-TV 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  IS 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


ALL   INQUIRIES  CONFIDENTIAL. 


GOVERNMENT 


CONTINUED 


ecutive  vice  president,  issued  this  statement. 
Wednesday  (Dec.  24):  "WPEN  does  not 
feel  that  it  can  properly  take  any  position 
on  a  matter  now  pending  before  the  FCC 
involving  one  of  its  employes.  When  the 
issue  has  been  decided  by  appropriate  au- 
thority, WPEN  will  then  take  such  action  as 
it  deems  proper." 

FCC  Turns  Down  Five 
Reconsideration  Pleas 

The  FCC  last  week  denied  petitions  for 
reconsiderations  of  five  Commission  orders 
involving  television.  The  petitions: 

•  By  WAKR-TV  Akron,  Ohio  (ch.  49): 
of  FCC's  April  23  denial  of  proposals  in 
rulemaking  to  shift  ch.  12  from  Erie,  Pa., 
to  Akron  or  Cleveland-Akron  and  shift  ch. 
12  from  Flint,  Mich.,  to  Saginaw-Bay  City- 
Flint. 

•  By  WCHU  (TV)  Champaign,  111.  (ch. 
33):  of  March  21  denial  of  petitions  by 
WCHU  and  WTVP  (TV)  Decatur,  111.  (ch. 
17),  asking  deletion  of  ch.  3  in  the  area 
or  (by  WTVP)  reservation  of  ch.  3  for 
education  in  lieu  of  ch.  12,  assignment  of 
ch.  12  to  Lafayette,  Ind.,  for  commercial 
use  and  ch.  64  to  Champaign-Urbana. 
WCHU  also  had  asked  that  license  renewal 
of  WCIA  (TV)  Champaign  (on  ch.  3)  be 
conditioned  on  switch  to  uhf. 

•  By  KCOR-TV  San  Antonio  (ch.  41): 
of  March  3  rejection  of  KCOR-TV's  pro- 
posal to  share  educational  ch.  9  with  edu- 
cational interests  and  denial  of  KCOR-TV's 
request  for  rulemaking  to  determine  the 
status  of  educational  tv  in  San  Antonio. 
FCC  also  deferred  action  on  a  KCOR-TV 
proposal  for  rulemaking  to  assign  ch.  2  to 
Bandera.  Tex. 

•  By  WCBF-TV  Rochester,  N.  Y.  (ch. 
15):  of  Sept.  9,  1957,  assignment  of  ch.  13 
to  Albany-Schenectady-Troy  so  as  to  assign 
ch.  13  to  Rochester  as  well.  FCC  noted  it's 
continuing  to  study  possibility  of  additional 
vhf  in  Rochester  and  if  it  should  appear 
feasible,  the  FCC  will  institute  rulemaking 
to  this  end;  FCC  emohasized  it  is  not  now 
passing  on  WCBF-TV's  Oct.  30,  1957,  pe- 
tition asking  assignment  of  ch.  13  to 
Rochester. 

•  By  WFAM-TV  Lafayette,  Ind.  (ch. 
59):  of  April  7  rejection  of  WFAM-TV's 
proposal  to  shift  ch.  10  from  Terre  Haute 
to  Lafayette  and  a  proposal  by  WDAN-TV 
Danville,  111.  (ch.  24)  to  shift  ch.  10  from 
Terre  Haute  to  Danville.  WFAM-TV  had 
asked  for  an  evidentiary  hearing. 

The  FCC  terminated  proceedings  in  all 
dockets  involved  in  its  denials. 


Approval  of  WMAM-WMBV-TV  Sale 
Affirmed  in  Examiner's  Finding 

An  initial  decision  recommending  denial 
of  protests  against  the  FCC's  approval  of  the 
sale  of  WMAM  and  WMBV-TV  Marinette. 
Mich.  [Changing  Hands,  March  24],  was 
issued  last  week  by  Hearing  Examiner 
Elizabeth  C.  Smith.  She  recommended  af- 
firmation of  the  March  19  grant  of  sale  of 
75%  of  the  licensee  by  W.  E.  Walker. 
Joseph  D.  Mackin  and  others  to  Superior 


PASS  THE  SPUDS,  MA 

It's  just  not  so,  Sen.  Henry  C. 
Dworshak  (R-Idaho)  maintains  in 
protesting  ads  on  television  claiming 
rice  contains  fewer  calories — and 
therefore,  is  less  fattening — than  po- 
tatoes. He  asked  the  FCC  and  Federal 
Trade  Commission  to  order  Uncle 
Ben's  rice  to  stop  making  such  a  claim 
on  tv  and  cited  Dept.  of  Agriculture 
figures  to  show  that  rice  contains 
more  calories. 

"This  food  fable  has  no  place  on 
the  American  video  screen,"  the  native 
of  a  state  renowned  for  its  potatoes 
stated.  "I  would  advise  weight-watch- 
ers not  to  watch  tv  but  to  continue 
to  eat  potatoes  to  keep  slim  and 
trim."  Sen.  Dworshak  said  that  "no 
pallid  substitute"  could  replace  the 
Idaho  potato  on  American  dinner 
tables. 


(Wis.)  Evening  Telegram  (Morgan 
Murphy),  Walter  Bridges  and  Norman 
Postles  for  $211,000  plus  assumption  of 
$360,000  in  liabilities. 

The  Marinette  stations,  meanwhile,  have 
settled  differences  with  two  protesting  sta- 
tions—WFRV-TV  and  WBAY-TV  Green 
Bay,  Wis. — (except  for  matters,  in  hearing 
status)  with  WMBV-TV  acquisition  of  ABC- 
TV  affiliation  for  its  lost  NBC-TV  service 
[At  Deadline,  Dec.  22].  Besides  the  hear- 
ing on  the  sale,  the  other  matter  in  hearing 
status  is  the  proceeding  resulting  from  ob- 
jections by  two  Green  Bay  stations  to 
WMBV-TV's  application  for  move  of  trans- 
mitter and  for  increased  power  and  antenna 
height. 

Justice,  FCC  Differ 
On  Protest  of  Philco 

The  U.  S.  suffered  a  split  personality  last 
week  in  a  radio  case. 

The  Justice  Dept.  told  the  U.  S.  Supreme 
Court  it  thought  the  appeals  court  decision 
in  the  Philco  protest  against  the  license  re- 
newals of  NBC's  Philadelphia  stations  was 
correct. 

The  FCC  told  the  U.  S.  Supreme  Court 
that  the  appeals  court  "misconceived  the 
statutory  scheme  .  .  ." 

Both  statements  were  contained  in  the 
memorandum  filed  by  the  Solicitor  General 
last  Wednesday. 

The  Supreme  Court  asked  for  the  views  of 
the  FCC  last  November  [Government. 
Nov.  17].  Pending  before  the  high  court  is  a 
petition  by  NBC,  asking  that  the  appeals 
court's  decision  be  reviewed. 

Philco  protested  to  the  FCC  in  1957  when 
the  Commission  renewed  the  licenses  of  the 
NBC-owned  Philadelphia  stations,  WRCV- 
AM-FM-TV.  The  FCC  turned  down  the 
Philco  protest  on  the  ground  it  had  no  stand- 
ing. Philco  appealed  and  the  U.  S.  Court  of 
Appeals  for  the  District  of  Columbia  last 
June  reversed  the  FCC. 

Philco  contended  that  it  is  a  competitor 
of  RCA  in  the  manufacturing  and  sales  of 
appliances  and  radio-tv  equipment  and  that 


Page  68    •    December  29,  1958 


Broadcasting 


NBC's  ownership  of  radio-tv  outlets  in  Phil- 
adelphia was  unfair  competition.  NBC  is 
owned  by  RCA. 

The  government's  attitude  in  its  statement 
to  the  Supreme  Court  was  that  the  protest 
rule  in  the  Communications  Act  must  be 
interpreted  liberally  and  that  the  test  for  a 
would-be  intervenor  must  be  a  "common 
sense  one." 

The  FCC,  on  the  other  hand,  charged 
that  this  raised  serious  jurisdictional  prob- 
lems as  well  as  "practical  difficulties". 

The  FCC  stated:  "Indiscriminate  exten- 
sion of  standing  to  force  a  hearing  under 
Sec.  309(c)  can  thus  have  a  grave  effect 
upon  the  Commission's  ability  to  control  its 
docket  and  allocate  its  energies  and  atten- 
tion to  the  problems  whose  merits  are  most 
deserving  .  .  .  Clearly,  Congress  did  not  con- 
template an  unlimited  class  of  'private  at- 
torneys general'  insofar  as  the  protest  pro- 
cedure was  concerned." 

Reston  Says  Government  Leaders 
Use  Television  to  'Manage'  News 

Television  speeches  by  the  top  govern- 
ment officials  is  a  method  frequently  used 
to  "manage"  the  news,  charged  newspaper- 
man James  Reston,  chief  of  the  Washington 
bureau  of  the  New  York  Times. 

In  an  appearance  on  The  Press  and  The 
People,  a  film  series  produced  and  distrib- 
uted by  WGBH-TV  Boston,  under  a  grant 
from  the  Fund  for  the  Republic,  Mr.  Reston 
said  government  officials  "are  inclined  more 
and  more  to  make  the  big,  set  presentation 
of  their  policy  in,  say,  a  television  address, 
where  they  cannot  be  questioned,  whereas, 
10  years  ago,  the  press  conference  was  a 
much  more  common  thing  than  it  is  today." 
To  illustrate  his  point,  he  recalled  the  daily 
press  conferences  of  Secretary  of  State  Cor- 
dell  Hull  in  comparison  with  those  held 
every  two  or  three  weeks  by  Secretary  of 
State  Dulles. 

Calling  for  a  close  watch  on  the  growing 
giants  of  government  as  they  amass  greater 
power,  Mr.  Reston  said  government  agen- 
cies didn't  work  to  suppress  the  news, 
though  they  do  tend  to  play  up  the  good 
and  minimize  the  bad. 

Two  Oppose  Roberts'  Miami  Bid 

Two  more  principals  in  the  court- 
remanded  Miami  ch.  10  case  have  filed 
oppositions  to  a  request  by  Elzey  Roberts 
[At  Deadline,  Dec.  8]  that  he  be  permitted 
to  apply  for  ch.  10  if  the  present  license 
(held  by  a  National  Airlines  subsidiary)  is 
revoked.  Public  Service  Television  Inc.,  pre- 
sent licensee,  said  Mr.  Roberts'  petition  is 
"premature,"  that  he  is  a  "stranger"  in  the 
proceeding  and  that  he  has  "no  standing." 
WKAT  Inc.  asked  the  FCC  to  strike  the 
Roberts  petition  on  the  grounds  cited  the 
week  before  by  L.  B.  Wilson  Inc.  [At  Dead- 
line, Dec.  15]. 

WXEX-TV  Gets  Richmond  Call 

Ch.  8  WXEX-TV  Petersburg,  Va.,  was 
granted  its  request  for  dual  identification  by 
the  FCC  last  week.  The  station  will  now  be 
allowed  to  identify  itself  with  Richmond 
as  well  as  Petersburg. 

Broadcasting 


Government  Pre-Emption  of  Air 
Opposed  by  Hagerty  in  Article 

Passage  of  a  law  compelling  radio  and  tv 
stations  to  yield  time  for  live  broadcasts  by 
the  President  whenever  requested  is  opposed 
by  James  C.  Hagerty,  news  secretary  to 
President  Eisenhower.  Writing  in  the  Dec. 
27  Tv  Guide,  Mr.  Hagerty  said,  "I  have 
never  been  refused  time  by  the  networks. 
This  is  a  free  country  and  we  ought  to  have 
free  communications.  I  think  it  would  be 
a  dangerous  precedent  to  give  the  govern- 
ment power  to  pre-empt  the  nation's  tv  and 
radio  facilities — except  in  time  of  national 
emergency." 

Telecast  news  conferences  were  a  big  help 
after  the  President's  heart  attack,  Mr. 
Hagerty  said,  enabling  the  public  to  judge 
the  state  of  his  health  from  his  voice  and 
image.  He  added  the  President  looks  at  tv 
newscasts  and  occasionally  watches  a  play- 
back of  one  of  his  own  broadcasts.  He 
tunes  sports,  westerns,  plays  and  comedy  for 
relaxation.  He  said  Mrs.  Eisenhower  "is  a 
real  tv  fan." 

AB-PT  Backs  Shreveport  Tv  Bid 

American  Broadcasting-Paramount  Thea- 
tres Inc.  has  notified  the  FCC  of  its  support 
of  Henry  B.  Clay's  petition  requesting  the 
Commission  to  allocate  a  third  vhf  channel 
to  Shreveport,  La.  Mr.  Clay,  executive  vice 
president  and  general  manager  of  KWKH- 
AM-FM  Shreveport,  asked  for  the  assign- 
ment of  ch.  10  to  that  city  by  shuffling  vhf 
and  uhf  assignments  in  El  Dorado,  Little 
Rock  and  Hot  Springs,  all  Arkansas.  There 
are  at  present  two  assignments  for  Shreve- 
port: ch.  3  KTBS-TV  and  ch.  12  KS LA-TV. 

AB-PT,  which  has  a  secondary  affiliation 
with  each  Shreveport  tv  outlet,  told  the  FCC 
that  without  another  vhf  station  in  that  city, 
the  public  is  being  deprived  of  a  wider 
choice  of  program  service  and  AB-PT  is 
"handicapped  in  its  efforts  to  develop  a 
third  competitive  network." 

College  Asks  for  Channel  Change 

Indiana  Central  College,  a  small,  liberal 
arts  college  over  half-century  old,  filed  a  pe- 
tition at  the  FCC  Wednesday  asking  that 
ch.  13  Indianapolis  be  changed  from  com- 
mercial outlet  to  non-commercial,  educa- 
tional. Application  was  signed  by  Lynd  Esch, 
ICC  president.  He  pointed  out  that  in  the 
FCC's  original  rule-making  proposal,  ch.  13 
was  to  be  non-commercial,  educational. 

Indianapolis  ch.  13  is  held  by  Croslcy 
Broadcasting  Corp.'s  WLWI  (TV),  but  a 
new  oral  argument  on  this  grant  has  been 
scheduled  by  the  FCC  in  response  to  an 
appeals  court  remand.  The  case  was  sent 
back  to  the  FCC  because  Comr.  T.  A.  M. 
Craven,  whose  vote  gave  a  majority  for 
the  grant  to  Crosley,  did  not  hear  oral  argu- 
ment. 

WMTW-TV  Granted  Private  Relay 

The  FCC  last  week  granted  ch.  8 
WMTW-TV  Poland  Spring,  Me.,  a  private 
tv  intercity  relay  system.  The  system  will 
be  used  for  off-the^air  pickups  of  programs 
from  ehr  5*  WHDH-TV  Boston,  Mass, 


Ruth 
Jones 

J.  Walter  Thompson  Company 

•  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  — Lancaster  — York 
-Harrisburg.  Buy'Wonder- 
ful  Good''  WLYH-TV  today. 
Blair   Television  Associates.. 


A  TR1ANOI 


STATION 


W  LY  H  -T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


NTA'S  DREAM  PACKAGE 

of  85  feature  films  from  the 
studios  of  20th  Century-Fox 
and  other  important  producers 


Each  and  every  one  of  the  85 
feature  films  in  this  distin- 
guished group  offers  a  sales 
and  rating  dream!  top-flight, 
stars,  first-rate  pictures. 

THIS  ABOVE  ALL 

Tyrone  Power,  Joan  Fontaine, 
Thomas  Mitchell 

CALL  NORTHSIDE  777 

James  Stewart,  Lee  J.  Cobb,  Richard  Conte 

MOTHER  WORE  TIGHTS 

Betty  Grable,  Dan  Dailey 

THE  RAINS  CAME 

Tyrone  Power,  Myrna  Loy 

HEAVEN  CAN  WAIT 

Gene  Tierney,  Don  Ameche 

CALL  OF  THE  WILD 

Clark  Gable,  Loretta  Young 

ROAD  TO  GLORY 

Fredric  March,  Lionel  Barrymore 

For  the  full  story, 

get  in  touch  today  with  .  .  . 

MTA  NATIONAL  TELEFILM 
WIM  ASSOCIATES,  INC.,. 
10  Columbus  Circle.  Now  York  19 

December  29,  1958    •    Page  69 


MANUFACTURING 


Set,  Tape  Volume  Rise 
Forecast  for  Next  Year 

1959  should  be  a  boom  year  in  the  equip- 
ment manufacturing  field,  according  to  three 
yearend  statements  released  last  year.  They 
said: 

Electronics  Industries  Assn.  •  Radio  and 
tv  sets  as  well  as  other  consumer  goods  in 
the  electronics  field  are  expected  to  return 
to  a  $1.5  billion  level  in  1959,  following  a 
resurgence  in  late  1958,  according  to  a 
yearend  review  by  David  R.  Hull,  Raytheon 
Mfg.  Co.,  president  of  Electronics  Indus- 
tries Assn. 

Total  production  of  $7.7  billion  (factory 
sales)  in  1958  set  a  new  electronics  record. 
The  figure  was  $100  million  above  the  1957 
alltime  record. 

Consumer  goods,  chiefly  radio-tv  sets 
showed  a  decline  from  $1.5  billion  to  $1.3 
billion  during  the  year  as  a  whole.  The  im- 
pact of  growing  interest  in  stereo  and  hi-fi 
led  to  the  autumn  revival  along  with  obso- 
lescence of  tv  sets  and  the  normal  rise  in 
total  homes. 

Retail  sales  of  tv  sets  dropped  to  about 
5  million  units  in  1958  compared  to  6.6 
million  in  1957,  Mr.  Hull  said.  Sales  of 
radio  receivers  of  all  types  dropped  from 
15.2  million  to  12.6  million  despite  the  de- 
mand for  transistor  portables.  Phonographs 
dropped  from  4.9  million  in  1957  to  4.2 
million  in  1958. 

Electronic  guidance  and  communication 


Hal 
Simpson 

William  Esty  Company,  Inc. 

WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon- Lancaster -York 
-Harrisburg.  Buy  'Wonder- 
ful  Good"  WLYH-TV  today. 
Blair   Television  Associates. 


9 


ft     TRIANGLE    STAT  ION 

WLYH  -  T  V 

LEBANON  -  LANCASTER,  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Electronics  Industry  Growth 

Here's  the  way  the  U.  S.  Commerce  Dept.,  Business  and  Defense  Services  Adminis- 
tration, Electronics  Div.,  surveys  the  growth  of  the  electronics  industry  since  1947 
and  its  projection  for  1959: 

Electronics  Output  in  Specified  Years.  1947-591 
(Value  in  millions  of  dollars) 


Home-type 

All  other 

radio  and 

electronic 

Semi- 

Electronic 

television 

equipment 

Electron 

conductor 

components 

Year 

receivers, 

except  tubes 

tubes 

devices3 

other  than 

and  related 

and  com- 

tubes and 

products 

ponents2 

semiconductors 

1959 

l,500e 

3,800e 

850e 

250e 

l,500e 

1958 

l,350p 

3,250p 

760p 

200p 

l,340p 

1957 

1,500 

3,100 

800 

155 

1,445 

1956 

1,470 

2,800 

780 

90 

1,360 

1955 

1,500 

2,500 

800 

40 

1,360 

1954 

1,420 

2,470 

710 

25 

1,275 

1953 

1,593 

2,503 

734 

25 

1,445 

1952 

1,340 

2,330 

690 

20 

1,110 

1951 

1,296 

843 

473 

3 

788 

1950 

1,687 

473 

443 

697 

1947 

810 

469 

122 

349 

e — Estimate 

p — Preliminary 

Data  cover  manufacturers'  shipments.  The  totals  represent  the  factory  value  of  production 
or  shipments  (output)  of  electronic  products,  whether  incorporated  in  other  products  or  used 
in  maintenance  and  repair  of  end  equipment. 
-  Does  not  include  payments  on  research  and  development  contracts. 

3  Data  for  years  prior  to  1952  are  included  in  "Electronic  components  other  than  tubes  and 
semiconductors. 

Sources:  Based  on  data  contained  in  the  Census  of  Manufactures,  the  Annual  Survey  of 
Manufactures,  releases  of  the  Electronic  Industries  Assn.  Marketing  Data  Dept.,  and  other 
sources. 


rank  next  to  propulsion  in  the  missile  and 
satellite  field,  Mr.  Hull  explained,  adding 
that  "without  them  the  moon  and  universe 
probes  would  be  useless  toys." 

General  Instrument  Corp.  •  Based  on 
components  orders  on  hand,  Martin  H. 
Benedek,  board  chairman  of  General  In- 
strument Corp.,  predicts  industry  tv  set  pro- 
duction in  1959  could  be  10-15%  higher 
than  the  5  million  sets  being  produced  this 
year.  He  said  the  "first  truly  portable  tv 
sets,"  fully  transistorized,  "will  probably  be 
marketed  within  the  next  year  or  two."  The 
firm  now  is  heavy  in  industrial  and  military 
electronics  and  anticipates  record  sales  of 
$47  million  for  the  fiscal  year  ending  Feb. 
28,  1959,  20%  higher  than  last  year's  rec- 
ord $39  million. 

ORRadio  Industries  Inc.  •  The  tape  re- 
cording industry  has  no  ailments  that  a 


good  dose  of  salesmanship  won't  cure," 
according  to  J.  Robert  Orr.  president  of 
ORRadio  Industries  Inc.  He  forecasts  a  $35 
million  magnetic  tape  market  for  1959,  well 
above  this  year's  estimated  total  industry 
sales  of  $21  million.  He  predicted  tape  sales 
will  hit  $115  million  by  1963. 

Mr.  Orr  said  the  replacement  market  in 
tape  recorders  and  the  growing  boom  in 
stereo  will  be  important  factors  in  the  indus- 
try's sales  picture  next  year.  He  said  there 
was  a  definite  spurt  during  the  final  quarter 
of  1958. 

MANUFACTURING  SHORT 

Visual  Electronics  Corp.,  N.  Y.,  publishes 
catalogue  of  complete  line  of  tv  monitoring 
equipment.  Brochure  provides  full  illustra- 
tion, price,  description  and  other  technical 
data  of  25  Conrac  tv  picture  monitors  and 
other  VEC  equipment. 


CAMART  DUAL 
SOUND  READER 

Model  SB-Ill 

Complete  with  optical  sound 
reproduction  head  (or  choice 
of  magnetic  soundhead)  base 
plate,  amplifier-speaker.  For 
single  or  double  system  sound. 
An  unbeatable  combination 
with  Zeiss  Moviscop  16mm 
precision  viewer,  sharp  bril- 
liant 2Va  x  3Vi  picture. 


The  Camera  Mart,  Inc. 

1845  Broadway,    New  York  23,  N.  Y. 
PL  7-6977 


Zeiss  Moviscop  Viewer  $99.50 
Dual  Reader  $195.00 


Page  70    •    December  29,  1958 


Broadcasting 


STATIONS 

GOOD  MUSIC  GROUP 
CITES  MITCH  MILLER 

•  Given  'Man  of  Year'  Award 

•  Music  for  Adult  'Buyers'  Stressed 

Last  spring,  Mitch  Miller,  volatile  director 
of  popular  artists  and  repertoire  at  CBS 
Inc.'s  Columbia  Records  Div.,  bristled  his 
familiar  beard  and  accused  the  nation's  disc 
jockeys  of  having  "abdicated  [their]  pro- 
gramming to  the  corner  record  shop  .  .  . 
the  pre-shave  crowd  that  make  up  12% 
of  the  country's  population  .  .  .  zero  per- 
cent of  its  buying  power  .  .  ."  [Stations, 
March  17]. 

Last  Monday,  at  a  New  York  luncheon, 
Mr.  Miller  was  hailed  as  a  "trendmaker" 
and  named  "man  of  the  year"  by  a  group 
of  stations  comprising  Better  Music  Broad- 
casters. 

Carl  L.  Schuele,  president  of  Broadcast 
Time  Sales  Inc.,  organizer  of  and  station 
representative  for  BMB,  said  Mr.  Miller  "in 
his  'Gettysburg  address  of  radio'  signaled 
all  broadcasters  to  take  a  long  look  at  their 
programming"  and  noted  Mr.  Miller  spoke 
"not  only  as  a  professional  musician  .  .  . 
but  also  as  a  man  who  was  deeply  troubled 
by  an  assault  upon  public  taste  ...  as  a 
man  who  knows  the  business  end  of  radio 
...  a  man  who  knows  that  advertising  must 
pay." 

Accepting  the  bronze  plaque  and  an  Arvin 
high-fidelity  am-fm  stereo  radio,  Mr.  Miller 
reiterated  his  earlier  stand  by  saying,  "we 
must  not  underrate  the  taste  and  intuitive 
wisdom  of  the  people."  He  added:  "An 
audience  has  an  insatiable  appetite  for  fresh, 
varied  and  unpredictable  music.  I  refuse 
to  picture  the  listener  as  passive  and  sloth- 
ful. An  attentive  and  alert  listener,  which 
to  you  and  your  advertising  clients  means 
a  successful  and  loyal  listener,  depends  on 
a  constant  rotation  of  rich  musical  crops — 
and  your  [better  music]  programming  proves 
that  this  can  guarantee  a  financial  harvest 
bigger  and  more  permanent  than  radio  has 
ever  seen." 

Attending  the  luncheon  were  representa- 
tives of  the  BMB  stations,  which  include 
WVNJ  Newark,  WAYE  Baltimore,  WJMJ 
Philadelphia,  WDOK  Cleveland,  KADY  St. 
Louis,  KIXL  Dallas  and  XEMO  Tijuana- 
San  Diego. 

Representing  WDOK,  Program  Manager 
Wayne  Mack  noted  that  "radio  is  not  just 
a  show  .  .  .  but  a  backdrop  to  a  busy  day." 
He  called  upon  more  broadcasters  to  drown 
out  "the  neurotic  sound"  [of  the  so-called 
'top  40'  list]  with  "lush  strings  .  .  .  and  music 
that  wears  well."  (He  also  said  that  a 
liquor  referendum  staged  by  the  station  drew 
2,000  letters  within  one  week  and  that  90% 
were  against  liquor  ads  on  the  air.) 

Testimonials  for  good  music  program- 
ming also  were  offered  by  Jerome  Feniger, 
vice  president  of  tv-radio  programming  at 
Cunningham  &  Walsh,  and  his  client,  Don- 
ald Stewart,  advertising  manager  of  the 
Texas  Co.;  Donald  Jacobs,  account  execu- 
tive on  G.  Kreuger  Brewing  Co.  at  Grey 
Adv.,  and — in  absentia — John  Reeves,  man- 
ager of  R.  H.  Macy's  record  department. 

Messrs.  Feniger  and  Stewart  referred  to 


the  18-year  Texaco  sponsorship  of  the 
Metropolitan  Opera  broadcasts  Saturday 
afternoon  and  said  that  the  two-minute 
Texaco  commercial  for  3Vi  hours  of  music 
might  seem  small.  But  they  pointed  out  that 
Texaco  gets  thousands  of  letters,  many 
giving  unwavering  allegiance  to  the  Texas 
Co.  product  line  because  of  the  client's 
benevolence. 

Mr.  Jacobs  said  Grey  and  Kreuger  had 
used  one  of  the  better  music  stations — 
WVNJ — on  behalf  of  Ambassador  beer  and 
that  WVNJ  proved  itself  well  enough  to  win 
a  contract  renewal  after  a  16-week  trial. 

The  renewal  calls  for  4,400  more  an- 
nouncements in  1959  and  represents  a  100% 
frequency  increase. 

Mr.  Reeves  delivered  his  testimonial  by 
telegram.  It  pointed  out  that  "lp"  albums — 
which  account  for  most  of  good  music  sta- 
tion programming — represented  36%  of 
total  yearly  record  unit  sales  but  represented 
70%  of  the  dollar  volume,  which  he  said 
proves  the  importance  of  previewing  lp's 
on  good  music  stations.  In  New  York 
alone,  he  said,  lp's  account  for  almost  80% 
of  the  dollar  volume,  a  jump  of  30%  this 
past  year. 

Creditors  Seek  Revamping 
Of  WTVW  (TV)  Evansville 

A  petition  for  reorganization  under  Chap- 
ter X,  Federal  Bankruptcy  Act,  has  been 
filed  by  the  president  and  principal  stock- 
holder of  ch.  7  WTVW  (TV)  Evansville, 
Ind. 

The  suit  was  filed  in  federal  court  in 
Evansville  Dec.  19  by  three  companies 
owned  or  controlled  by  Ferris  E.  Traylor. 
They  claimed  the  ABC-affiliated  station 
owes  them  more  than  $400,000  and  asked 
that  a  trustee  be  appointed  to  run  the  sta- 
tion while  a  plan  of  reorganization  is 
worked  out. 

No  cessation  of  WTVW's  operations  is 
contemplated,  it  was  announced.  The  peti- 
tioning creditors  have  guaranteed  to  under- 
write the  continued  operation  of  the  ch.  7 
outlet. 

The  reorganization  request  is  considered 
another  move  in  the  tangled  stockholder  af- 
fairs of  the  Evansville  station.  Earlier  this 
year,  some  stockholders  entered  into  a 
voting  agreement  with  Rex  Shepp,  another 
principal  owner.  Later  a  court  injunction 
was  procured  forbidding  Mr.  Shepp  to  as- 
sume management  control. 

WTVW  is  also  fighting  an  FCC  order 
which  would  require  it  to  relinquish  ch.  7 
for  a  uhf  channel.  The  Commission  is  pro- 
posing to  move  ch.  7  from  Evansville  to 
Louisville,  Ky.  Only  two  weeks  ago  the  U.  S. 
Court  of  Appeals  for  the  District  of  Colum- 
bia upheld,  by  a  two  to  one  vote,  the  FCC's 
rulemaking  action  in  moving  ch.  9  into 
Evansville  from  Hatfield,  Ind.,  and  marking 
it  as  reserved  for  educational  noncommer- 
cial use  [Government,  Dec.  22]. 

WGN-AM-TV  Studios  to  be  Moved 

Management  of  WGN-AM-TV  Chicago 
plans  to  move  the  station's  studios  out  of 
the  Tribune  Tower  and  has  negotiated  for 
purchase  of  property  on  city's  northwest 
side  as  part  of  "eventual  expansion  plans," 


m 

WGAN-TV 

Porfiand,  Maine 


Represented  by 
Avery-JKnodelf  Inc. 


f  » 


'.NEW* 

Murray  < 
Roffis  \ 

McCann  Erickson,  Inc.  ~ 

P 

["»  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon -Lancaster— York 
-Harrisburg.  Buy  " Wo nder- 

ful  Good"  WLYH-TV  today.  _ 

f 

Blair   Television  Associates. 

%   t  ft  > 

I 


A  TRIANGLE 


W  LY  H  -  T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Broadcasting 


December  29,  1958    •    Page  71 


STATIONS  CONTINUED 


BROADCAST  CENTER,  the  new  $600,000  home  of  WDEF-AM-TV  Chattanooga, 
Tenn.,  went  into  operation  this  month.  On  the  building's  two  floors  are  three  radio 
and  two  tv  studios,  five  control  rooms,  announcing  booths,  36  offices,  darkroom, 
newsrooms,  etc.  Located  at  3300  South  Broad  St.,  the  building  has  a  total  floor 
area  of  32,442  square  feet. 


according  to  Ward  L.  Quaal,  vice  president 
and  general  manager  of  Chicago  Tribune 
radio-tv  properties.  The  land  covers  12.3 
acres  and  currently  is  owned  by  Bodine 
Electric  Co.  and  Atlantic  Brass  Works  Inc. 
If  negotiations  succeed  it's  believed  physical 
broadcast  properties  may  be  relocated  there 
by  the  end  of  1959.  WGN-TV's  tower  would 
remain  atop  the  Prudential  Bldg.  and  trans- 
mitters on  the  city's  outskirts.  The  move 
would  be  a  precedential  departure  from 
Chicago's  Michigan  Ave. 


Penn  School  of  Communications 
To  Be  M.L  Annenberg  Memorial 

Annenberg  School  of  Communications  is 
being  set  up  at  U.  of  Pennsylvania  by  Walter 
H.  Annenberg  as  a  memorial  to  his  father, 
the  late  M.L.  Annenberg.  All  communica- 
tions fields  will  be  covered  by  the  school, 
according  to  Dr.  Gaylord  P.  Harnwell,  uni- 
versity president. 

Walter  Annenberg  is  president  of  Triangle 
Publications,  operating  radio-tv  stations,  Tv 


Guide,  Philadelphia  Inquirer  and  other  pub- 
lications. 

The  school  will  teach  the  art,  science  and 
techniques  of  mass  communications,  empha- 
sizing radio,  tv  and  publishing.  Courses  will 
include  liberal  arts,  social  sciences,  foreign 
affairs  and  other  subjects  as  they  relate  to 
the  mass  media.  Undergraduate  as  well  as 
graduate  professional  education  is  proposed. 
A  building  will  be  erected  on  the  university's 
campus  to  house  the  school. 

Operating  funds  will  be  derived  from  con- 
tributions and  fees  and  will  be  underwritten 
over  a  10-year  period  by  Annenberg  Fund 
Inc.  A  grant  from  Annenberg  Foundation 
will  finance  the  building.  An  expenditure  of 
$3  million  is  involved  in  the  project,  which 
will  be  open  to  students  in  September  1959. 

Goldman  Named  Executive  V.P. 
For  Noe  Enterprises  Stations 

Promotion  of  seven  executives  at  the  ra- 
dio and  tv  stations  owned  by  Noe  Enter- 
prises Inc.  was  announced  last  week  by 
James  A.  Noe,  board  chairman. 

Paul  H.  Goldman  was  named  executive 
vice  president  and  general  manager  of  Noe 
Enterprises,  covering  KNOE-AM-TV  Mon- 
roe, La.,  and  WNOE  New  Orleans,  and  Ray 
Boyd,  was  promoted  to  vice  president  and 
director  of  engineering  for  all  Noe  stations. 

New  assignments  at  KNOE-TV  are  Har- 
ry Arthur,  vice  president  and  program  di- 
rector; Jack  Ansell  Jr.,  vice  president  in 
charge  of  sales  and  promotion;  Ansel  Smith, 
vice  president  and  operations  manager,  and 
Mac  Ward,  vice  president  and  news  director. 
At  KNOE,  Edd  Routt  has  been  named  vice 
president  and  general  manager. 

Three  Stations  Signed  in  L.  A. 
For  Stereo  Show  in  Highest  Fi 

Radio  firsts  are  hard  to  come  by  these 
days,  when  broadcasting  is  nearing  its  40th 
anniversary  in  the  country,  but  Los  Angeles 
thinks  it  has  one  set  for  New  Year's  Eve: 
a  six-hour  stereophonic  program  that  will 
combine  an  am-fm  hookup,  an  fm-fm  broad- 
cast and  an  fm-fm  multiple  tie-in. 

Sponsor  of  the  unique  program  is  Western 
Sounds,  a  new  organization  specializing  in 
custom  built  hiah-fi  installations.  Commer- 
cials will  highlight  products  handled  by 
Western  Sounds,  including  Ektacom  and 
Rittenhouse  intercom  systems,  Superscope 
Stereorecorder,  Fisher  tuners  and  amplifiers, 
University  speakers  and  Omega  stereo  tapes 
and  discs. 

In  the  am-fm  combination,  KLAC  Los 
Angeles  will  make  the  right  pickup  and 
broadcast,  KCBH  (FM)  the  left  one.  In  the 
fm-fm  set-up,  KCBH  will  provide  the  left 
pickup,  KMLA  (FM)  Los  Angeles  the  right 
one.  Finally,  KMLA  will  make  the  right 
pickup  and  multiplex  the  left  one. 

The  program  will  begin  at  9  p.m.  Dec. 
31,  with  an  hour's  broadcast  of  the  six 
stereophonic  albums  chosen  as  the  best  of 
1958,  From  10  p.m.  to  3  a.m.  party  music 
suitable  for  dancing  will  be  broadcast, 
stereorecorded  by  24  orchestras,  1 6  vocalists 
and  six  jazz  groups.  Western  Sounds  placed 
the  business  direct.  The  idea  was  conceived 
by  ,.  Edward  Altschuler,  consultant  for 
Magnetic  Recording  Industry  Assn. 


The  Sound  of  Quality 


In  a  quality  market  of  14  counties  where 
598,800  people,  spent  $1,016,738,000 
—  a  per  capita  average  of 
$1,885.00.    ($204  above 
the  national  average. ) 

Salesmanagement's 
"Survey  of  Buying 
.a  Power  — 1957" 


A    quality  rural 
market  of  28,520  farm 
homes  with  a  gross  in- 
come of  $377,957,000  —  a 
per  farm  average  gross  income 
of  $14,307.00. 
Census  -  U.S.  Department  of  Agriculture 


NIGHT 


For  over  35  years  the  Quint-Cities'  senior  station 

(Davenport  and  Bettendorf,  Iowa  -  Roek  Island,  Moline  and  East  Moline,  Illinois) 

111  J#%  |*|  Col.  B.  J.  Palmer,  President 

110  111  Ernest  C.  Sanders,  Manager 

ft  U  b  RADIO  Hi 


Tri-City  Broadcasting  Co.,  Davenport,  Iowa 


Peters,  Griffin,  Woodward,  Inc. 
Exclusive  National  Representatives 


Page  72    •    December  29,  1958 


Broadcasting 


CHANGING  HANDS 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 


KUEQ  PHOENIX,  ARIZ.  •  Leased  by  Dy- 
namics Inc.  (Walter  Hall  and  Carson  Cow- 
herd) from  Frank  Bare,  George  Sorenson 
and  Jack  Caveness  for  20  years  with  an 
option  to  purchase,  for  $295,000.  The  trans- 
action was  handled  by  Allen  Kander  &  Co. 
KUEQ  is  on  740  kc  with  1  kw,  day,  direc- 
tional antenna. 

KABR  ABERDEEN,  S.D.  •  Sold  to  Frank 
E.  Fitzsimonds  by  Yankton  Broadcasting 
Corp.  for  $80,000.  Mr.  Fitzsimonds  is  a 
former  general  manager  of  KFYR-AM-TV 
Bismarck,  N.D.,  and  most  recently  station 
manager  of  KBMB-TV  that  city.  The  sale 
was  handled  by  Hamilton,  Stubblefield, 
Twining  &  Assoc.  Inc.  KABR  is  on  1220 
kc  with  250  w,  day. 

WNOS  HIGH  POINT,  N.C.  •  Sold  to 
Charles  Doss,  commercial  manager  WROM 
Rome,  Ga.,  by  Statesville  Broadcasting  Co. 
for  $67,500.  The  sale  was  handled  by  Black- 
burn &  Co.  WNOS  is  on  1590  kc  with  1 
kw,  day. 

KHEM  BIG  SPRING,  TEX.  •  Sold  to  Tom 
Conner,  oil  distributor,  and  Robert  Brad- 
bury, general  manager  of  KPET  Lamesa, 
Tex.,  by  J.  Homer  McKinley  for  $65,000. 
The  sale  was  handled  by  Blackburn  &  Co. 
KHEM  is  on  1270  kc  with  1  kw,  day. 

WAZA  BAINBRIDGE,  GA.  •  Sold  to 
Radio  Bainbridge  Inc.  by  Joseph  M.  Groll- 
man  for  $50,000.  The  owners  of  Radio 
Bainbridge  are  Richard  N.  Hunter,  J.  W. 
Woodruff  Jr.,  L.  M.  George  and  Joseph 
Gamble.  Mr.  Woodruff  is  president  and 
60%  owner  of  WGPC  Albany  and  minority 
owner  of  WRBL-AM-FM-TV  Columbus, 


KBCA  (FM)  to  Make  Music  Debut 

KBCA  (FM),  under  construction  in  Los 
Angeles,  will  start  Jan.  1 1  as  "the  concert 
station,"  broadcasting  serious  music  from 
7  a.m.  to  midnight  from  its  studios  in  the 
Sunset  Sands  Hotel,  8775  Sunset  Blvd.,  via 
its  Mt.  Wilson  transmitter,  on  105.1  mc, 
Saul  R.  Levine,  station  president,  has  an- 
nounced. Ward  Glen,  for  the  past  five  years 
program  director  of  KEAR-AM-FM,  San 
Francisco  "Good  Music"  station,  has  been 
appointed  to  the  post  of  operations  manager 
of  KBCA. 

WDOK  Gets  Negative  Liquor  Vote 

WDOK  Cleveland  listeners  voted  8  to  1 
against  the  principle  of  accepting  hard  liquor 
advertising  on  the  air.  Over  1,500  letters 
were  received.  Fred  Wolf,  WDOK  general 
manager,  said  the  station  management  op- 
poses spirits  advertising  on  the  air  on  moral 
grounds  but  wanted  to  tap  public  sentiment. 
Some  listeners  opposed  liquor  sponsorship 
on  the  ground  it  would  be  inconsistent  with 
the  station's  better-music  policy.  Replies 
came  from  all  socio-economic  levels. 


TRACK  RECORD  ^  ON  i  STATION  SAIES,  APPROVAL 

both  Georgia.  Mr.  George  is  vice  president, 
general  manager  and  40%  owner  of 
WGPC.  Mr.  Gamble  is  chief  engineer  of 
WRBL.  Mr.  Hunter  is  a  station  representa- 
tive. The  sale  was  handled  by  the  Paul  H. 
Chapman  Co.  WAZA  is  on  1360  kc  with  1 
kw,  day. 

KERC  EASTLAND,  TEX.  •  Sold  to  Dick 
Spalding  and  others  doing  business  as  The 
Circle  "S"  Broadcasting  Corp.  by  D.  J. 
Brookreson  and  D.  J.  Brookreson  II  for 
$22,000  cash.  The  sale  was  handled  by  Patt 
McDonald,  Austin.  KERC  is  on  1590  kc 
with  500  w,  day. 


The  following  transfers 

A  DPPA\/Cn 

of  station  interests  were 
approved  by  the  FCC  last  week.  Also  see 
For  the  Record,  page  79. 

KBET-TV  SACRAMENTO,  CALIF.  •  Sold 
to  Great  Western  Broadcasting  Corp.  (J.  H. 
Whitney  &  Co.)  by  John  H.  Schacht  and 
others  for  $4.5  million.  J.  H.  Whitney  Co. 
interests:  KOTV  (TV)  Tulsa,  Okla.;  WISH- 
AM-TV  Indianapolis,  WANE-AM-TV  Fort 
Wayne,  both  Indiana,  and  KGUL-TV  Hous- 
ton, Tex.  Comr.  Robert  Bartley  dissented  in 
this  case.  KBET-TV  is  on  ch.  10  and  is 
affiliated  with  CBS-TV. 

WTEL  PHILADELPHIA,  PA.  •  Sold  to 
WTEL  Inc.  by  E.  Douglass  Hibbs,  Henry  N. 
Cocker  and  Gertrude  C.  Hibbs  for  $450,- 


We  salute  the 

BROADCASTER!!! 

•  For  the  many  pleasant 
hours  of  enjoyment  he 
brings  the  American 
People! 

•  For  the  knowledge 
which  he  imparts  to  us 
every  day! 

•  For  bringing  us  current 
events  and  keeping  us 
alert  to  our  responsibili- 
ties as  citizens! 

•  For  operating  his  sta- 
tion in  a  manner  which 
commands  respect! 

We  know  the  stature  broadcasting  has  attained 
both  as  a  profession  and  a  business,  for  never 
have  so  many  tried  to  enter  the  field  as  in  1958. 
(As  new  ones  have  entered,  those  of  experience 
have  moved  up  to  bigger  responsibilities  and 
greater  returns.)  We  are  proud  of  any  assist- 
ance we  may  have  provided  in  helping  would  be 
broadcasters  to  achieve  their  goal  and  in  help- 
ing our  old  friends  to  move  onward  and  upward. 
We  wish  you  a  Happy  and  Prosperous  New  Year 
and  we  look  forward  to  many  pleasant  associa- 
tions in  '59. 

Come  see  us  when  you're  in  Washington,  D.  C. ; 
Chicago,  Illinois;  Atlanta,  Georgia;  or  Beverly 
Hills,  California.  You're  always  welcome  at 
Blackburn  and  Company. 


NEGOTIATIONS 


FINANCING 


APPRAISALS 


^/Blackbiwn  &  Ctmvpxvnif 


RADIO  -  TV  -  NEWSPAPER  BROKERS 


WASHINGTON,  D.  C.  OFFICE 
James  W.  Blackburn 
Jack  V.  Harvey 
Joseph  M.  Sitrick 
Washington  Building 
STerling  3-4341 


MIDWEST  OFFICE       SOUTHERN  OFFICE 
H   W.  Cassill  Clifford  B.  Marshall 

William  B.  Ryan  Stanley  Whitaker 

333  N.  Michigan  Avenue    Healey  Building 
Chicago,  Illinois  Atlanta,  Georgia 

Financial  6-6460  JAckson  5-1576 


WEST  COAST  OFFICE 

Colin  M.  Selph 
California  Bank  Bldg. 
9441  Wilshire  Blvd. 
Beverly  Hills,  Calif. 
CRestview  4-2770 


Broadcasting 


December  29,  1958    •    Page  73 


STATIONS  CONTINUED 

OOO.  WTEL  Inc.  is  owned  by  John  E.  and 
George  D.  Hopkinson  and  Quentin  C. 
Sturm.  These  own  WKAB  Mobile,  Ala., 
and  Mr.  Sturm  also  has  an  interest  in  WLOI 
LaPorte,  Ind.  WTEL  is  on  860  kc  with  250 
w,  day. 

WHCT  (TV)  HARTFORD,  CONN.  •  Sold 
to  Capitol  Broadcasting  Inc.  (E.  D.  Taddei, 
president)  by  CBS  Inc.  for  $250,000.  WHCT 
is  on  ch.  18. 

KITO  SAN  BERNARDINO,   CALIF.  • 

Sold  to  Myer  Feldman,  Arnold  S.  Lerner 
and  Raymond  Ruff  by  Marshall  S.  Neal  and 
others  for  $179,435.  Mr.  Feldman  and 
others  sold  KOMA  Oklahoma  City,  Okla.  to 
Storz  Broadcasting  last  summer  [Changing 
Hands,  August  25].  KITO  is  on  1290  kc 
with  5  kw,  directional  antenna  different  pat- 
tern day  and  night. 

KATE  ALBERT  LEA,  MINN.  •  Sold  to 
Albert  Lea  Broadcasting  Co.  (H.  N.  Cardozo 
Jr.,  president)  by  Albert  Lea-Austin  Broad- 
casting Co.  for  $150,000.  Richard  K. 
Power,  assignee  vice  president,  has  interests 
in  WAVN  Stillwater,  Minn.,  WCMP  Pine 
City,  Minn.,  and  WDBQ  Dubuque,  Iowa, 
KATE  is  on  1450  kc  with  250  w  and  is  af- 
filiated with  ABC. 

KDRO-TV  SEDALIA,  MO.  •  Sold  to  Cook 
Paint  and  Varnish  Co.  by  Milton  J.  Hinlein 
and  others  for  $50,000.  Cook  Paint  and 
Varnish  also  owns  KMBC-AM-TV  Kansas 
City,  Mo.,  and  KFRM  Concordia,  Kan. 
KDRO-TV  is  on  ch.  6  and  is  affiliated  with 
ABC-TV. 

f  •  »  f 

m  M{  HApff 

.NEW' 

's\  YtAR  '(J J 
■ »  v  »t  i «•»  v  ' 

Dick 
Coons 

Leo  Burnett  Company,  Inc. 


*  WLBR-TV  becomes  WLYH-TV 

i. 

on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon-Lancaster-York 
—  Harrisburg.  Buy'  Wonder- 
ful  Good"  WLYH-TV  today. 
Blair   Television  Associates^ 


A   triangle:  STATION 


WLYH-TV 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


AWARDS 

KOA-TV,  WITN  (TV) 
Promotions  Get  Prizes 

Top  prize  winners  on  NBC-TV's  "Day- 
time Program  Promotion  Contest,"  in  which 
80  affiliates  entered,  were  promotion  mana- 
gers Dean  Faulkner,  KOA-TV  Denver,  and 
Peggy  Cooper,  WITN  (TV)  Washington, 
N.  C,  each  awarded  a  $5,000  first  prize. 

Winners  were  announced  to  affiliates  last 
week  in  a  closed-circuit  broadcast  by  NBC's 
Kenneth  W.  Bilby,  executive  vice  president, 
public  relations.  The  contest,  which  ran 
from  Oct.  13  through  Nov.  7  and  was  con- 
ducted by  Al  Rylander,  director  of  NBC's 
exploitation  department.  Awards  totaled 
$25,500. 

Mr.  Faulkner  was  cited  for  the  basic 
station  conducting  the  outstanding  local 
promotion  campaign  in  support  of  NBC- 
TV's  daytime  programs,  and  Miss  Cooper 
for  the  best  campaign  by  an  optional  sta- 
tion. 

The  network  toted  up  the  performance 
of  the  stations  and  found  the  80  partici- 
pants had  broadcast  more  than  30,000  on- 
air  promotion  spots  for  NBC-TV's  daytime 
programs,  and  placed  more  than  100,000 
lines  of  advertising  in  local  newspapers,  for 
a  combined  value  of  more  than  $1  million. 

The  list  of  other  award  winners: 

For  basic  affiliated  stations,  Arthur  R. 
Garland,  WRGB  (TV)  Schenectady,  $3,000 
second  prize;  John  Hurlbut,  WFBM-TV  In- 
dianapolis, $2,000  third  prize;  Frank  Rey- 
nolds, KFSD-TV  San  Diego,  $1,500  fourth 
prize;  Kirt  Harris,  KPRC  (TV)  Houston, 
$750  fifth  prize,  and  Dick  Paul,  WB RE-TV 
Wilkes-Barre,  $500  sixth  prize. 

For  optional  affiliates,  C.  Kirk  Jackson, 
WTRF  (TV)  Wheeling,  W.  Va.,  $3,000 
second  prize;  Roy  C.  Federson,  WDAY-TV 
Fargo,  $2,000  third  prize;  Doug  Duper- 
rault,  KTBS-TV  Shreveport,  La.,  $1,000 
fourth  prize;  David  Witherspoon,  WRAL- 
TV  Raleigh,  $750  fifth  prize,  and  Edna  Sea- 
man, WFBC-TV  Greenville,  S.  C,  $500 
sixth  prize.  All  winners  also  receive  an  RCA 
Victor  color  tv  set. 

Noted  was  a  variety  of  exploitation  activi- 
ties including  parades  staged  by  17  affiliates, 
special  contests,  local  store  tie-ins  using 
window  and  counter  displays,  outdoor  bill- 
boards, direct  mail  pieces  and  publicity  in 


TRAVEL  PRIZE 

George  Heffernan,  Benton  & 
Bowles,  and  Charles  Dixon,  D'Arcy 
Adv.,  were  first  and  second  prize 
winners  of  trips  to  Europe  at  a 
"Christmas  Cheer  Open  House"  con- 
ducted for  New  York  timebuyers  by 
KUTV  (TV)  Salt  Lake  City  Dec. 
16-17.  Mr.  Heffernan  won  airline 
tickets  for  two  plus  $150  toward  ex- 
penses, while  Mr.  Dixon  won  a  ticket 
for  one  plus  $75  toward  expenses. 
Station  Manager  Brent  Kirk  estimated 
350  timebuyers  attended  the  open 
house,  held  at  New  York's  Sheraton 
East  Hotel. 


local  papers.  A  panel  of  agency  executives 
and  news  editors  judged  the  contest. 

AWARD  SHORTS 
WAGA-TV  Atlanta's  4-H  Hour  program 
has  been  given  trophy  for  "outstanding  serv- 
ice to  Georgia  agriculture"  by  Georgia 
Farm  Bureau  Federation. 
WSB  Atlanta,  Ga.,  has  received  Georgia 
Farm  Bureau  Federation  award  for  "out- 
standing service  to  agriculture"  by  station 
of  5,000  w  or  over. 

Dewey  P.  Compton,  KTRH  Houston  farm 
director,  has  won  American  Farm  Bureau 
Federation's  1958  radio-tv  award  for  his 
"outstanding  interpretation  of  agriculture  to 
the  American  public." 

Robert  Saudek,  producer  of  much-awarded 
NBC-TV's  Omnibus  received  citation  from 
Boston  U.  School  of  Public  Relations  and 
Communications  for  "outstanding  work  in 
television." 

Bud  Clark,  newscaster  at  WIL  St.  Louis,  has 
received  Missouri  Associated  Press  Radio 
News  Assn.  award  for  "outstanding  news 
coverage." 

League  of  Advertising  Agencies  announces 
deadline  for  entries  in  third  annual  "out- 
standing advertising  campaign  awards"  is 
Dec.  31.  Entries  should  be  submitted  to 
League  at  220  W.  42nd,  New  York  36. 

Winston  B.  Linam,  general  manager  of 
KSLA  (TV)  Shreveport,  La.,  named  city's 
"outstanding  young  man  of  the  year"  by 
Shreveport  Junior  Chamber  of  Commerce. 


THIS  IS  TH£  JIH0U  MILL  RECORD 

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OVER  400  STATIONS  SOLD 
98%  OF  STATIONS  HAVE  REORDERED 
OVER  7,000  JINGLES  ORDERED  AND  WRITTEN 

PUT  THIS  RECORD  TO  WORK  FOR  YOU 


Completely  custom  made  jingles  for  JINGLE  MILL 

commercial  accounts  and  station  breaks  — 

no  open  ends  and  no  inserts.  201  west  49th  st.,  New  York  aty 


Page  74    •    December  29,  1958 


Broadcasting 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


PROGRAMS  &  PROMOTIONS 

WSB-TV  Prayer  Show  Ushers  1959 

WSB-TV  Atlanta  will  ring  in  the  new  year 
with  an  "All  Night  Prayer  Meeting"  sched- 
uled for  telecast  from  the  close  of  regular 
programming  Dec.  31  until  the  start  of 
NBC-TV's  Today  at  7  a.m.  Jan.  1.  Dr. 
Charles  L.  Allen,  pastor  of  Atlanta's  Grace 
Methodist  Church  will  conduct  the  mara- 
thon sermon  on  the  values  of  prayer  and 
comment  on  Bible  passages  which  will  be 
read  by  Dr.  Allen's  son,  Charles  Jr.  Viewers 
will  be  invited  to  call  in  questions  or  re- 
quests for  prayer,  WSB-TV  announced.  Pre- 
sented as  a  public  service,  the  telecast  will 
last  approximately  6V2  hours,  the  station 
reported. 

KEX  Stunt  Recalls  Gold  Rush 

The  gold  rush  was  on  within  minutes  after 
KEX  Portland,  Ore.,  announced  its  give- 
away promotion  in  connection  with  the  sta- 
tion's second  annual  'Anniversary  Golden 
Record  Jubilee."  The  announcement  by  d.j. 
Russ  Conrad  that  the  station's  "Solid  Seven" 
personalities  had  struck  gold  in  the  station's 
parking  lot  attracted  hundred  of  listeners, 
KEX  reported.  The  gold  mine  was  a  pile 
of  sand  in  which  100  tiny  gold  foil  nuggets 
were  planted.  Each  nugget  was  redeemed  at 
the  "KEX  Assaying  Office,"  a  desk  in  the 
station  lobby,  for  merchandise  and  cash 
prizes.  Prospecting  listeners  sifted  sand  for 
two  hours  before  the  last  nugget  was  dis- 
covered. KEX  devoted  24  hours  of  contin- 
uous broadcasting  to  playing  the  all-time 
"golden  record"  hits  of  the  past  34  years. 

Heat's  Off  in  WHDH-TV  Contest 

The  U.S.  Weather  Bureau  and  Boston's 
L  Street  Health  Club  participated  in  WHDH- 
TV  Boston's  contest  to  promote  the  Sea 
Hunt  film  series.  A  two-week,  all-expense- 
paid  trip  for  two  in  Florida  was  awarded 
to  the  viewer  who  guessed  closest  to  the 
actual  air  and  water  temperatures  at  noon, 
Dec.  9,  at  the  L  St.  beach.  On  hand  as 
weatherman  John  Cohen  recorded  37.4  de- 
gree water  and  29.4  degree  air  temperatures 
were  several  swim  suit-clad  health  clubbers. 
A  Lynn,  Mass.,  woman  correctly  guessed 
both  temperatures,  WHDH-TV  announced 
on  Dec.  16. 

KMA  Show  Wins  Fans,  Sponsors 

Capitalizing  on  the  intense  interest  in 
high  school  basketball  in  the  Midwest,  KMA 
Shenandoah,  began  a  twice-weekly  three- 
hour  program  called  Fast  Break  (Tues., 
Thurs.,  8-11  p.m.)  four  years  ago.  The  pro- 
gram built  up  coverage,  audience  response 
and  sponsor  interest  and  this  year  has  18 
sponsors  and  a  waiting  list.  It  provides  run- 
ning scores  on  as  many  as  118  games  being 
played  in  the  KMA  listening  area,  and  cov- 
erage includes  final  scores  and  highlights.  As 
one  indication  of  the  effectiveness  of  the 
program,  KMA  officials  pointed  out  that 
more  than  half  of  this  year's  18  sponsors  are 
repeats  from  last  year.  The  rapid  coverage 
of  games  from  118  different  locations  is 
achieved  through  the  use  of  telephone  cor- 
respondents. 


SLOW  DEATH 

NBC-TV  and  three  daytime  adver- 
tisers have  solved  the  problem  of  re- 
placing one  daytime  tv  serial  with 
another  from  one  day  to  the  next 
without  depriving  the  viewer  of  the 
traditional  tear-stained  denouement. 
Washing  out  of  Today  Is  Ours,  Proc- 
ter &  Gamble  (Compton  Adv.),  Na- 
bisco (McCann-Erickson)  and  Ar- 
mour &  Co.  (Foote,  Cone  &  Belding) 
settled  on  a  tv  version  of  Young  Dr. 
M alone,  whose  trials  and  tribulations 
have  been  radio  fixtures  since  1939. 
Suggested  NBC-TV  and  the  new 
show's  producers:  Why  not  transfer 
from  Today  Is  Ours  the  six  major 
characters  and  allow  them  to  play 
out  their  story  on  Malone?  Come  the 
end  of  January,  Today  Is  Ours  will 
die  off  slowly  as  its  characters  take 
their  place  alongside  those  featured  in 
Malone.  The  new  series  starts  today 
(Dec.  29)  at  3-3:30  p.m.,  Mon.-Fri. 


WTAE  (TV)  'Shocks'  25  Into  Frat 

A  group  of  25  pledges  of  Tau  Kappa 
Epsilon  fraternity  at  California  State  Teach- 
ers College,  California,  Pa.,  became  mem- 
bers of  the  fraternity  through  a  helping 
hand  extended  by  WTAE  (TV)  Pittsburgh. 
One  of  the  requirements  for  the  would-be 
"Tekes"  was  to  "appear  on  a  live  tv  show." 
On  Dec.  17,  the  group  participated  in  three 
live  cut-ins  on  the  station's  Shock  Theatre. 


WDBJ-TV  Molds  Giant  Candle 

A  10-20  ft.  candle,  promoted  and  made 
by  WDBJ-TV  Roanoke,  Va.,  was  lighted 
Dec.  23-25  in  front  of  the  local  city  hall. 
Wax  for  the  giant  taper  was  solicited  from 
church  congregations  by  the  area's  ministers. 
The  ceremony  of  lighting  the  candle  was 
telecast  by  WDBJ-TV. 

WTCN  Playing  Numbers  Game 

Social  security  numbers  of  people  within 
the  coverage  area  of  WTCN  Minneapolis 
can  win  the  card  holders  up  to  $25,000. 
This  is  the  amount  the  outlet  is  giving  away 
each  week  in  its  raffle-by-radio  promotion. 
WTCN  announces  18  social  security  num- 
bers daily.  Each  is  worth  amounts  up  to 
$1,000  if  the  owner  presents  his  card  at 
the  studios  within  24  hours. 


WGTO  Adds  Voice  From  The  Cold 

Canadian  visitors  to  Florida  this  winter 
will  hear  "a  voice  from  home"  by  listening 
to  WGTO  Cypress  Gardens,  which  plans 
to  make  northlanders  feel  at  home  with  a 
daily  newscast  direct  from  Toronto,  Ont., 
featuring  newscaster  Dave  Price.  Mr.  Price 
will  be  heard  at  9  a.m.,  Monday  through 
Saturday,  starting  Dec.  29. 


Radio  Baltimore 


Radio  Boston 
Radio  Chicago 

WJJD 

Radio  Memphis 


/ 

Represented  nationally  by 
RADIO-TV  REPRESENTATIVES,  INC. 

•  NEW  YORK  •  CHICAGO  •  BOSTON  .  SEATTLE 

•  ATLANTA  .  LOS  ANCELES  •  SAN  FRANCISCO 


1 


I  * 


Vera 

I* 

Brennan '( 

Sullivan,  Stauffer,  Colwell  &  Bayles,  Inc.    ^  9 

*  WLBR-TV  becomes  WLYH-TV 
l  j 
on  January  1.  New  call  letters 

simply  mean  that  we  serve  all 

of  Lebanon  — Lancaster-York 

-Harrisburg.  Buy  "Wonder-  #• 

ful  Good"  WLYH-TV  today.  , 

Blair   Television  Associates.. 

%  »v 


JANGLE  STATION 


W  LY  H  -T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Broadcasting 


December  29,  1958    •    Page  75 


PROGRAMS  S  PROMOTIONS  continued 


Now.'  50,000  watts 


WAPI 


Birmingham 
Alabama 


Represented  nationally  by  the 
Henry  I.  Chmtal  Co.,  Inc 


1  * 


1  w"f 


Charles 
Eaton 

C.  J.  LaRoche  and  Company,  Inc. 

WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon -Lancaster- York 
-Harrisburg.  Buy  " Wo nder- 
ful  Good"  WLYH-TV  today. 
Blair   Television  Associates 


#1, 


A  TRIANGLE 


WLYH-TV 

LEBANON  -  LANCASTER  PA 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


Ch  urch  Drama  Series  on  KRON-TV 

The  first  of  a  new  series  of  13  local, 
live  religious  dramas  was  presented  Dec. 
21  on  KRON-TV  San  Francisco.  Titled 
Encounter,  the  half-hour  shows  are  pre- 
pared by  the  Northern  California-Nevada 
Council  of  Churches.  The  Sunday  telecasts, 
which  will  resume  on  Jan.  18  for  12  weeks, 
feature  professional  actors  and  are  being 
videotaped  for  delayed  telecasting.  Works 
to  be  dramatized  include  those  by  Tolstoi, 
Dostoevski,  Alan  Paton  and  others.  The 
moral  stressed  in  each  play  is  discussed 
by  a  panel  following  the  performance.  The 
Dec.  21  Encounter  was  a  special  Christmas 
presentation  entitled  "The  House  by  the 
Stable."  Dr.  Theodore  A.  Gill,  president  of 
the  San  Francisco  Theological  Seminary,  is 
program  host. 


News  Class  Starts  on  WJAR-TV 

The  problems  encountered  by  reporters 
in  getting  news  from  China  were  presented 
Dec.  19  in  the  first  assignment  of  a  new 
Daybreak  College  series  on  WJAR-TV 
Providence,  R.I.  Entitled  "The  Press  and 
the  People,"  the  series  is  presented  under 
the  auspices  of  the  Fund  for  the  Republic, 
WJAR-TV  announced.  Seen  on  Fridays 
from  6:30  to  7  a.m.,  the  series  provides 
analysis  of  reporters'  news  source  prob- 
lems as  well  as  difficulties  in  having  their 
stories  published.  Participants  in  the  first 
lesson  included  Louis  Lyons,  curator  of  the 
Nieman  Foundation  for  Journalism  at  Har- 
vard U.;  Theodore  H.  White,  former  chief 
of  Time  magazine's  China  bureau,  and  Pro- 
fessor John  K.  Fairbanks,  director  of  Mod- 
ern Chinese  Studies  at  Harvard  U. 


Russian  History  on  WTTV  (TV) 

A  history  of  Russia's  last  100  years  will 
be  telecast  by  WTTV  (TV)  Bloomington 
twice  weekly  Feb.  3-May  14.  The  course, 
originating  from  the  U.  of  Indiana,  is  of- 
fered for  two  hours  college  credit  through 
the  university's  correspondence  study  di- 
vision. The  Ford  Foundation  has  granted 
$3,000  so  that  the  course  can  be  kinescoped 
and  loaned  to  other  Indiana  stations  and 
colleges. 


CAPTIVE  HEROES 

Mr.  and  Mrs.  Ronald  Moore  of 
Columbus  trapped  three  chipmunks 
while  vacationing  in  Colorado  last 
summer.  It  didn't  occur  to  them  then 
that  their  new  pets  would  be  tv  person- 
alities. But  a  few  months  and  several 
song  hits  later,  the  animals  are  in  show 
business.  WTVN-AM-TV  Columbus 
featured  the  furry  trio  as  the  "record- 
ing stars"  Theodore,  Simon  and  Alvin 
of  the  popular  tune,  "The  Chipmunk 
Song."  As  the  record  played,  Ohio's 
newest  celebrities  cavorted  in  holiday 
abandon  for  WTVN-TV's  cameras. 


Page  76 


December  29,  1958 


FOLLOW  THAT  SLED 

WTVJ  (TV)  Miami  maintained 
a  constant  "sleigh-watch"  Dec.  23-24 
to  report  the  progress  of  Santa  Claus 
on  his  way  South.  WTVJ  kept  view- 
ers informed  of  the  city-by-city,  con- 
tinent-by-continent Christmas  journey 
via  10-and  20-second  spots.  A  week 
before  Christmas,  WTVJ  dispatched 
a  camera  crew  on  a  trip  to  "the  North 
Pole"  to  interview  the  man  in  the 
red  suit  and  to  ascertain  the  route 
he  would  follow  this  year.  The  film 
was  shown  on  the  Ralph  Renick  Re- 
porting news  show  Dec.  22.  Christmas 
Eve  programming  was  interrupted  for 
news  flashes  that  Santa  was  orbiting 
over  Miami. 


WIL  D.J.'s  Club  Gives  Hope 

"Failures"  in  the  St.  Louis  area  may  feel 
they  are  unsuccessful  but  at  least  they  are 
organized,  thanks  to  d.j.  Gray  Owens'  "Com- 
plete Failure"  club  on  WIL  St.  Louis.  Mr. 
Owens  has  issued  more  than  10,000  mem- 
bership cards  which  certify  that  "I  .  .  .  am 
a  complete  failure  because  I  listen  to  The 
Gary  Owens  Show  on  WIL  Radio."  Club 
founder  Owens  presented  the  "Failure" 
award  of  the  year  to  a  14-year-old  boy  at 
the  St.  Louis  Auto  Show.  Among  the  prizes 
were  a  gold-plated  plaque  and  "the  gift 
that  keeps  on  giving" — an  amoeba. 

WOV  Airs  Ceremony  From  Rome 

Coverage  of  Pope  John  XXIU's  award 
of  the  Red  Hats  to  new  Cardinals  was 
handled  in  three  phases  by  WOV  New 
York.  For  Italian  listeners  in  the  New  York 
area,  WOV  presented  direct  shortwave  re- 
ports by  Lucio  Basco,  WOV's  Rome  re- 
porter, on  Dec.  18.  Mr.  Basco  also  handled 
English-language  commentary  on  the  event 
for  Radio  Press,  via  shortwave.  At  the  same 
time,  WOV's  radio  and  film  facilities  in 
Rome  were  being  utilized  by  WBZ-TV 
Boston. 

KGW  Pays  Way  for  Yule  Shoppers 

Christmas  shopping  memories  for  1958 
for  Portland  Oregonians  will  no  doubt  in- 
clude the  service  provided  by  KGW  that 
city  through  the  "Shopper's  Special  Bus." 
The  station  reports  that  it  took  over  the  bus, 
which  travels  the  downtown  shopping  area 
of  Portland,  for  the  two  days  prior  to 
Christmas  and  offered  free  rides  to  all. 
KGW  intends  to  offer  such  free  transpor- 
tation for  additional  days  during  the  next 
two  weeks. 

No  Seal  No  Deal 

KMPC  Los  Angeles"  Dick  Whittinghill 
will  not  accept  written  record  requests,  states 
the  station,  during  the  Yuletide  unless  the 
letter  bears  a  Christmas  Seal.  This  is  the 
eighth  no-request-vvithout-seal  year  for 
Whittinghill,  reports  KMPC. 

Broadcasting 


PEOPLE 


ADVERTISERS  &  AGENCIES 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 

::::::::::::  x':':':':>':>::':':';:^^ 


MR.  JOHNSON 


ARNOLD  E.  JOHNSON,  formerly 
with  NBC,  Chicago,  and  di- 
rector of  broadcast  facilities 
at  Needham,  Louis  &  Brorby, 
Chicago,  for  past  six  years, 
elected- v.p.  of  NL&B.  GRAN- 
GER F.  KENLY,  v.p.  and  account 
supervisor,  and  JOHN  F.  WHAL- 
LEY,  financial  v.p.,  appointed 
to  agency's  operating  com- 
mittee. 


THEODORE  D.  VERU,  formerly 
marketing  director  of  Tempo 
Graphic  Arts  Inc.,  N.Y.,  named  president  of  Merit 
House  Inc.,  New  York  affiliate  of  Schenley  In- 
dustries, selling  marketing  aids  and  other  mer- 
chandise. 

WILBUR  N.  DAVIDSON,  formerly  account  supervisor 
at  Aubrey,  Finlay,  Marley  &  Hodgson,  Chicago, 
named  v.p.  of  Gordon  &  Hempstead  Inc.,  that 
city. 

STUART  MINTOS,  attached  to  Hollywood  office  of 
Foote,  Cone  and  Belding  for  past  year,  named 
manager  of  broadcasting  activities  for  agency's 
Los  Angeles  and  San  Francisco  offices,  effective 
Jan.  1. 

TED  M.  HOWELL,  formerly  public  relations  director 
for  U.S.  Junior  Chamber  of  Commerce,  Tulsa, 
Okla.,  appointed  radio-tv  public  relations  repre- 
sentative for  American  Airlines,  N.Y.,  succeeding 
TOM  SEDLER,  resigned. 

MICHAEL  J.  SILVER,  with  J.  T.  Howard  Adv., 
Raleigh,  N.C.,  since  1955,  elected  to  board  of 
directors  and  named  v.p. 

BARBARA  CURREY  WOOD,  fashion  art  director,  and 
CY  SCHNEIDER,  account  supervisor,  elected  v.p.  of 
Carson/Roberts  Inc.,  Los  Angeles  advertising 
agency.  Both  will  become  stockholders  as  well 
as  officers  in  corporation. 

J.  RALPH  CRUTCHFIELD,  American  Research  Bureau 
account  executive,  promoted  to  southern  region- 
al manager,  headquartering  in  bureau's  home 
office,  Beltsville,  Md. 

WALTER  LeCAT,  acting  art  supervisor  of  Kenyon  & 
Eckhardt's  Chicago  office,  named  art  supervisor 
and  department  head.  Other  appointments: 
LUTHER  JOHNSON,  formerly  with  Young  &  Rubi- 
cam,  as  senior  art  director;  RICHARD  ERMOYAN, 
formerly  with  Needham,  Louis  &  Brorby,  and 
JOSEPH  CRESS,  formerly  with  North  Adv.,  as  art 
directors. 

FRANK  SHER,  formerly  art  director  at  Earle  Ludgin 
&  Co.,  Chicago,  to  Clinton  E.  Frank  Inc.,  that 
city,  in  similar  capacity. 

JAMES  A.  TACKENBROCK,  formerly  account  execu- 
tive and  member  of  plans  board  of  MacFarland. 
Aveyard  &  Co.,  Chicago,  to  BBDO,  that  city,  as 
account  executive. 

WALTER  J.  STRADEL  JR.,  formerly  sales  representa- 
tive of  Color  Process  Co.,  St.  Louis,  and  LANEY 
LEE,  formerly  program  director  and  production 
manager  of  KRCG-TV  Jefferson  City,  Mo.,  to 
Gardner  Adv.  Co.,  St.  Louis,  as  assistant  account 
executive  and  radio-tv  writer,  respectively. 

HAROLD  MATHEWS,  for  past  three  years  tv  pro- 
duction supervisor  at  Kenyon  &  Eckhardt,  N.Y., 
to  N.  W.  Ayer  &  Son,  Phila.,  service  department 
with  duties  in  broadcast  activities  of  Sealtest 
Corp. 

LEE  DAVIS,  formerly  with  Agency  Representatives 
Inc.,  N.Y.,  to  Dancer-Fitzgerald-Sample,  N.Y.,  as 
television  commercial  producer. 

CLARK  ANDREWS,  formerly  with  National  Sales 
Executives  Inc.,  to  N.  W.  Ayer  &  Son,  N.Y., 
public  relations  department;  SUZANNE  H.  BYERS, 
with  Ayer's  Philadelphia  staff  from  December 
1955  to  September  1957,  rejoins  production  de- 
partment; HENRY  E.  PRASSE,  formerly  with  Gen- 
eral Electric  Co.,  to  agency's  Philadelphia  out- 
door department. 

REVA  BERGER,  formerly  with  RCA  in  Frankfurt, 
Germany,  and  Bern,  Switzerland,  to  publicity 
department  of  Kennedy,  Walker  &  Wooten  Inc., 
Beverly  Hills  (Calif.)  advertising  agency. 

PAUL  E.  MARTIN,  61,  casting  director  at  N.  W.  Ayer 
&  Son,  N.Y.,  died  Dec.  13  after  illness  of  several 


weeks.  Mr.  Martin  joined  Ayer  in  1952  as  pro- 
duction supervisor  in  tv-radio  department.  Prior 
to  that  he  was  producer-director  at  NBC  and 
was  with  Compton  Adv.  in  same  capacity. 


FILM   ..  .■.:...:.,:■>";<■■>. 

FRANK  NEILL,  publicist  at  20th  Century-Fox  for 
past  eight  years,  named  publicity  head  of  20th 
Century-Fox  Television. 

ARTHUR  SPIRT,  central  division  manager  of  Inde- 
pendent Television  Corp.,  resigns,  effective  im- 
mediately. 

SAMUEL  GANG,  National  Telefilm  Assoc.  foreign 
sales  representative  for  past  two  years,  named 
foreign  sales  manager. 


NETWORKS 


JACK  SHAPIRO,  for  past  three 
years  regional  sales  director 
of  Intermountain  Network, 
headquartering  in  Salt  Lake 
City,  appointed  v.p.  in  charge 
of  Denver  operations  of  net- 
work. 

AUSTIN  (PETE)  PETERSON,  for- 
merly v.p.  in  charge  of  Ted 
Bates  &  Co.'s  Hollywood 
office,  named  program  con- 
sultant, western  division,  for 
ABC-TV. 


MR.  SHAPIRO 


WILLIAM  H.  DAVIS,  CBS-TV  Spot  Sales  account 
executive  in  New  York,  will  resign  Thursday 
(Jan.  1)  to  open  New  York  office  of  "Golf  Digest" 
magazine. 

EARL  ZEIGLER,  assistant  manager,  NBC  Press  and 
Publicity  Dept.,  Pacific  Div.,  promoted  to  mana- 
ger of  department.  DONALD  E.  ALLEN,  staff  pub- 
licist, appointed  manager  of  NBC  Exploitation 
Dept.,  Western  Div. 

SHERMAN  ADLER  promoted  from  CBS-TV  Spot 
Sales  staff,  N.Y.,  to  midwest  director  of  client 
relations  of  same  organization. 

RICHARD  BOONE,  star  of  CBS-TV's  cowboy  series, 
Have  Gun,  Will  Travel,  will  make  his  first  Broad- 
way appearance  in  10  years  as  Lincoln  in  Norman 
Corwin's  "The  Rivalry,"  slated  to  open  at  Bijou 
Theatre  on  Lincoln's  birthday,  Feb.  12.  Mr. 
Boone  will  remain  with  play  until  June  when  he 
returns  to  Hollywood  to  resume  filming  of  his 
CBS-TV  series  for  1959-60  season. 


STATIONS 


MR.  SZABO 


JAMES  E.  SZABO,  account  ex- 
ecutive with  ABC-TV  since 
June,  named  sales  manager 
of  WABC-TV  New  York. 

CHARLIE  STONE  resigns  as  v.p. 
of  WJXT  (TV)  Jacksonville, 
Fla.,  Dec.  31  but  remains  with 
Washington  Post  Broadcast 
Div.,  Washington  Post  Co.,  as 
consultant. 


KENNETH  J.  HANNI,  business 
manager  and  assistant  secre- 
tary of  Intermountain  Broadcasting  &  Tv  Corp. 
(KDYL-AM-FM  and  KTVT  [TV],  all  Salt  Lake 
City,  Utah),  adds  duties  of  assistant  to  president 
of  corporation. 

THOMAS  S.  CARR,  formerly 
part  owner  and  station  man- 
ager of  WANN  Annapolis, 
Md.,  and  for  past  seven  years 
executive  secretary  and  ad- 
ministrative assistant  to 
Maryland  Governor  Theodore 
R.  McKeldin.  to  WBAL  Balti- 
more as  director  of  public 
relations,  effective  Jan.  19. 

FRANK  HOVORE,  formerly  su- 
MR.  CARR  pervisor  of  sales  promotion 

and  advertising  at  KTTV 
(TV)  Los  Angeles,  to  KRCA  (TV),  that  city,  as 
manager  of  advertising,  press  and  promotion, 
replacing  JACK  KENASTON,  promoted  to  KRCA 
program  director. 


I  » 


HEW 


III 


*f  m 


Phil 

;|  Kenney 

Kenyon  &  Eckhardt,  Inc. 

|*  WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  — Lancaster-York 
-Harrisburg.  Buy  " Wo nder- 
ful  Good"  WLYH-TV  today. 
Blair  Television  Associates 
'  I 

I  t 


V 


A    TRIANGLE  STATION 


W  LY  H  -  T  V 

LEBANON  —  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


QUAD  -  CITIES 

«OCK  ISLAND  •  MOLINE  •  E.  MOLINE  •  DAVENPORT 

now  the  nation's 

47th 

TV  MARKET 

according  fo  Television  Age  Magazine 

RETAIL  SALES  are  above  the 
national  average.  Rock  Is- 
land, Moline,  East  Moline  are 
rated  as  "preferred  cities"  by 
Sales  Management  magazine 
for  the  first  6  months  of  1958. 
You  too,  can  expect  above- 
average  sales  if  you  BUY 
WHBF-TV  NOW! 

WHBF-TV 

CBS  FOR  THE  QUAD-CITIES 

Scott   County,    Iowa,    Rock    Island    County,  lllinoit 

Represented  by  Avery-Knodel,  Inc. 


Broadcasting 


December  29,  1958    •    Page  77 


PEOPLE  CONTINUED 

JOHN  E.  METTS,  formerly  business  manager  of 
WHIM  Providence,  R.I.,  named  director  and 
principal  in  corporation  formed  to  own 
and  operate  WICC-AM-TV  Bridgeport,  Conn. 
[CHANGING  HANDS,  Dec.  22]. 

WARREN  L,  BRAUN,  assistant  general  manager  and 
director  of  engineering  of  WSVA-AM-FM-TV 
Harrisonburg,  Va.,  named  director  of  Shenan- 
doah Valley  Inc.,  tourist  and  business  informa- 
tion agency. 

CHARLES  N.  JONES  appointed  station  manager  of 
KFPW  Fort  Smith,  Ark. 

CLIFTON  KIRK  appointed  manager  of  KFSD-FM 
San  Diego,  replacing  MASON  INGRAM.  JAMES 
PATRICK  O'LEARY,  formerly  with  KBIG  Santa 
Catalina,  Calif.,  to  KFSD  as  d.j. 

LELAND  F.  COOLEY,  executive  program  director  of 
KTLA  (TV)  Los  Angeles  and  previously  pro- 
ducer of  NBC-TV's  Perry  Como  Show,  published 
first  novel  titled  "The  Run  for  Home." 

HERBERT  E.  BUCK  JR.,  director  of  sales  development 
and  promotion  for  WCTV  (TV)  Thomasville,  Ga., 
assumes  additional  duties  of  program  director. 

PETER  E.  MARTIN,  announcer  with  WHAI  Green- 
field, Mass.,  to  WDEA  Ellsworth,  Me.,  as  news 
director. 

WARREN  L.  BLACKMON,  manager  of  Coral  Gables 
(Fla.)  chamber  of  commerce,  to  WVCG,  that 
city,  in  executive  and  administrative  capacity, 
Jan.  1. 

CHUCK  DOUGHERTY,  KQV  Pittsburgh  d.j.,  adds 
duties  of  program  director,  replacing  JOHN  GIBBS, 
named  KQV  program-sales  coordinator. 

JOHN  CANDLER,  air  personality  of  WDVA  Dan- 
ville, Va.,  promoted  to  chief  of  station's  newly- 
created  department  of  sports  and  special  events. 
JANE  BRANN  to  WDVA  as  assistant  to  director  of 
continuity. 

JAMES  CALVIN  PIGG,  formerly  farm  reporter  of 
KPRC  Houston,  to  WBAP-AM-FM-TV  Ft.  Worth 
as  farm  director,  succeeding  W.  A.  (DOC)  RUH- 
MANN,  entering  private  business  in  Houston. 

JACK  KROECK  appointed  farm  director  for  WDAF 
Kansas  City,  and  PAUL  VOGEL  appointed  assistant 
farm  director. 

EDWARD  J.  MARSETT,  formerly  national  sales  man- 
ger for  KTVA  (TV)  Yuma,  Ariz.,  to  KFMB-TV 
San  Diego  as  account  executive.  GEORGE  A. 
PARDON,  formerly  with  Warner  Bros,  in  public 
relations,  to  KFMB  as  account  executive. 

ROBERT  W.  BURROWS,  formerly  in  Cincinnati  office 
of  Ziv  Television  Inc.  in  special  program  sales, 
to  WFIE-TV  Evansville,  Ind.,  as  account  execu- 
tive. 

CLOTIS  A.  BARKER,  formerly  sales  representative 
with  KBHM  Branson,  Mo.,  to  KCMO  Kansas  City 
as  account  executive.  LAFE  R.  WILLIAMS,  formerly 
news  director  of  KFEQ-AM-TV  St.  Joseph,  Mo., 
to  KCMO  news  department. 

LEE  DORIAN,  formerly  account  executive  with 
WEZE  Boston,  to  WILD,  that  city,  in  similar 
capacity. 

TERRENCE   C.   ATKINSON,  formerly  midwest  sales 


ROBERT  N.  KINDRED  (seated),  for- 
merly sales  manager  of  KOIL  Omaha, 
Neb.,  has  been  appointed  general 
manager  of  KJBS  San  Francisco, 
announces  Ed  Franklin  (standing, 
above),  KJBS  resident  partner.  Jack 
Campbell  has  been  named  local  sales 
manager  and  Gary  Gartlund,  account 
executive.  Mr.  Kindred  said  that  a  pe- 
tition has  been  filed  with  the  FCC  for 
construction  of  a  new  50  kw  trans- 
mitter for  KJBS.  Prior  to  KOIL,  Mr. 
Kindred  was  with  KOWH  Omaha. 


director  of  Hollywood  Television  Service  Inc., 
division  of  Republic  Pictures,  to  KYW-TV  Cleve- 
land as  sales  representative. 


JIM  AMECHE,  veteran  radio 
personality,  joins  WTOP 
Washington  as  m.c.  of  mor- 
ning variety  program,  begin- 
ning Jan.  5.  Mr.  Ameche.  who 
will  present  similar  night- 
time program  on  Mondays, 
has  reportedly  taken  part  in 
more  than  35,000  shows  as 
actor,  announcer  or  m.c. 

CRAIG  NOEL,  director  of  San 


Diego's    community  theatre, 
MR.  AMECHE  old  Globe  Theatre,  appointed 

host-director  of  KDWD  (FM)  San  Diego's  pro- 
gram. Curtain  Call. 

DOUG  ARTHUR,  who  began  broadcasting  career 
with  WTNJ  Trenton,  N.J.,  in  1935,  to  WCAU 
Philadelphia  as  air  personality. 

BILL  FOULKES,  formerly  announcer  for  KMJ  Fres- 
no, Calif.,  has  joined  KBIG  Avalon  (Catalina), 
Calif.,  as  d.j.,  replacing  BUD  BAKER,  promoted  to 
news  writer  and  newscaster. 


GORDON  SHAW,  formerly  air  personality  of  KFRB 
Fairbanks,  Alaska,  to  KENL  Areata,  Calif.,  in 
similar  capacity. 

JOE  EASLEY,  formerly  with  KFMK  (FM)  Houston, 
to  KXYZ,  that  city,  as  air  personality. 

DOC  LEMON  to  KIOA  Des  Moines  as  air  per- 
sonality. 

ED  BONNER  to  WIL  St.  Louis  as  air  personality. 

J.  LESLIE  FOX,  broadcasting  pioneer  who  founded 
KFH  Wichita,  Kan.  in  1923  and  subsequently 
served  as  sales  head  of  WSM  Nashville,  WMCA 
New  York,  WGAR  Cleveland,  WLS  Chicago  and 
KMBC  Kansas  City,  died  Dec.  22  in  Santa  Ana. 
Calif.  Mr.  Fox  moved  to  West  Coast  in  1937  as 
manager  of  Los  Angeles  office  of  Paul  H.  Raymer 
Co.,  post  he  held  until  his  retirement  in  1947. 

REPRESENTATIVES 


ROBERT  W.  JENSEN,  formerly 
sales  account  executive  at 
WGST  and  WIIN,  both  At- 
lanta, has  joined  the  Atlanta 
office  of  Forjoe  &  Co.,  station 
representative,  in  the  capac- 
ity of  manager  of  southern 
sales  division. 


MR.  JENSEN 


PROGRAM  SERVICES 

BILL  MIKELS,  district  sales  manager  for  southwest 
district  of  Capitol  Records  Distributing  Corp.  in 
Dallas,  promoted  to  assistant  national  sales  man- 
ager of  CRDC,  Hollywood.  BOB  KEELS,  Dallas 
sales  manager,  succeeds  Mr.  Mikels  as  southwest 
manager,  and  FRANK  ANDERSON  moves  into  Mr. 
Keels'  Dallas  post. 

THOMAS  P.  DUGGAN,  formerly  in  CBS  Radio's 
station  relations  department,  appointed  Rocky 
Mountain  sales  manager  of  Community  Club 
Services  Inc.,  replacing  GERALD  M.  HAUSER,  re- 
assigned as  southwest  sales  manager. 

PROFESSIONAL  SERVICES  I 


J.  G.  (GIL)  PALTRIDGE,  formerly 
station  manager  of  KROW 
Oakland,  Calif.,  and  director 
of  NAB,  appointed  director 
of  newly-established  broad- 
casting division  of  Lawrence 
B.  Taylor  Inc.,  Burlingame, 
Calif.  New  division  will 
specialize  in  administrative 
and  technical  consultancy. 

CONWAY  P.  COE,  v.p.,  patents, 


RCA.     resigns     to     practice         MR  PALTRIDGE 

patent    law    in  Washington. 

D.C.  He  will  continue  to  serve  RCA  as  con- 
sultant in  patent  matters. 

MERRILL  PANITT,  managing  editor  of  Tv  Guide, 
named  editor  of  magazine,  succeeding  WALTER 
H.  ANNENBERG,  president  of  Triangle  Publications 
Inc.  ALEXANDER  H.  JOSEPH  promoted  from  as- 
sistant to  managing  editor,  replacing  Mr.  Panitt. 

PHIL  R.  CURRAN,  with  UPI  since  1933,  appointed 
assistant  director  of  client  relations,  and  CARL 
B.  MOLANDER,  assistant  general  sales  manager, 
promoted  to  sales  director. 

MANUFACTURING 

RICHARD  E.  SEIFERT,  formerly  with  Philco  Corp. 
as  midwestern  regional  sales  supervisor  for  its 
Lansdale  Tube  Co.  division,  named  sales  plan- 
ning manager  for  semiconductor  division  of 
Raytheon  Mfg.  Co..  Waltham,  Mass.  NATHANIEL 
H.  SPERBER  has  resigned  as  v.p. -public  relations 
at  Chambers,  Wiswell,  Shattuck,  Clifford  &  Mc- 
Millan Inc.,  Boston  advertising  agency,  to  join 
Raytheon  as  publicity  manager,  effective  Jan.  5. 

JAMES  F.  RILEY,  formerly  with  Wearever  Alumium 
Co.,  Allentown,  Pa.,  named  sales  engineer  for 
electronic  components  in  Los  Angeles  office  of 
Corning  Glass  Works,  replacing  HAROLD  E.  GUM- 
BART,  retiring. 

HENDRIX  G.  BLUE,  formerly  with  Henri,  Hurst  & 
McDonald,  Chicago,  and  manager  of  advertising 
sales  promotion  and  distribution  at  Hallicrafters 
Co.,  appointed  consumer  (radio-tv)  products  ad- 
vertising manager  at  Motorola  Inc.,  that  city. 

EDWARD  C.  KLUENDER,  with  General  Electric  Co. 
since  1938,  named  manager  of  military  systems 
engineering  in  GE's  communication  products 
department,  Syracuse.  N.Y. 


always  has  the  BROADCAST  TUBES  you  need 


IMMEDIATE  DELIVERY  OH 

RCA  5671  {  

allied  is  the  world's  largest  sup- 
plier of  power  and  special-purpose 
tubes  for  broadcast  station  use. 
Look  to  us  for  immediate  expert 
shipment  from  the  world  s largest 
stocks  of  electronic  supplies. 


See  your  allied 
452-page  1959  Buy- 
ing Guide  for  sta- 
tion equipment  and 
supplies.  Get  what 
you  want  when  you 
want  it.  Catalog 
copies  are  available 
on  request. 

ALLIED  RADIO 

100  N.  Western  Ave.,  Chicago  80,  Ml. 
Phone:  HAymorket  1-6300 


Page  78    •    December  29,  1958 


Broadcasting 


You're  headed  in 
the  right  direction  with 
Plough,  Inc.,  Stations! 


D.  FRANK  GRASETT,  formerly  traffic  manager  at 
Needham,  Louis  &  Brorby,  Chicago,  appointed 
assistant  advertising  manager  at  Gates  Radio 
Co.  (electronic  equipment),  Quincy,  111. 

PERSONNEL  RELATIONS 

MICHAEL  H.  FRANKLIN,  who  became  executive  di- 
rector of  Writers  Guild  of  America,  West,  last 
March,  has  had  his  option  picked  up  by  WGAW 
council  and  his  contract  confirmed  until  end 
of  1960.  At  his  suggestion,  council  approved 
appointment  of  JOHN  SCHALLART,  tv  contract  ad- 
ministrator, as  assistant  executive  director. 

GOVERNMENT  .  ..  - 

SAM  NORRIS,  president  and  chairman  of  board  of 
Nuclear  Corp.  of  America  Inc.,  N.Y.,  appointed 
consultant  to  director  of  electronics  division, 
business  and  defense  services  administration, 
U.S.  Dept.  of  Commerce,  Washington,  D.C. 


TRADE  ASSNS. 


MR.  COYNE 


ROBERT  W.  COYNE,  formerly 
executive  head  of  Council  of 
Motion  Picture  Organizations 
Inc.,  elected  president  of 
Distilled  Spirits  Institute, 
Washington,  D.C,  trade  or- 
ganization of  nation's  dis- 
tillers. Mr.  Coyne  will  assume 
duties  Jan.  1,  succeeding 
C.  K.  McCLURE,  of  Stitzel- 
Weller  Distillery.  HOWARD  T. 
JONES  will  continue  in  his 
present  position  as  executive 
secretary. 


JOHN  J.  BRENNAN,  formerly  special  accounts  rep- 
resentative for  General  Foods  Corp.,  appointed 
national  account  executive  for  Radio  Advertis- 
ing Bureau,  N.Y.,  effective  today  (Dec.  29). 


FOR  THE  RECORD 


Station  Authorizations,  Applications 


Dec.  17  through  Dec.  23 


Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
eases,  rules  &  standards  changes  and  routine  roundup. 

night.  LS  —  local  sunset,  mod.  —  modification, 
trans. — transmitter,  unl. — unlimited  hours,  kc — 
kilocycles.  SCA — subsidiary  communications  au- 


DA — directional  antenna,  cp— construction  per- 
mit. ERP — effective  radiated  power,  vhf — very 
high  frequency,  uhf — ultra  high  frequency,  ant. 
— antenna,  aur. — aural,  vis. — visual,  kw — kilo- 
watts, w — watt,  mc — megacycles.  D — day.  N — 


thorization.  SSA — special  service  authorization. 
STA — special  temporary  authorization.  * — educ. 


Existing  Tv  Stations 

ACTIONS  BY  FCC 


WMTW-TV  Poland  Spring,  Me. — Granted  ap- 
plication for  private  tv  intercity  relay  system 
for  off-the-air  pickup  of  programs  of  WHDH-TV 
Boston,  Mass. 

*WMSB,  WILX-TV  Onondaga,  Mich.— Granted 
applications  to  change  type  transmitters  and 
ant.  and  make  other  equipment  changes;  without 
prejudice  to  such  action  as  Commission  may 
take  as  result  of  decisions  of  U.  S.  Court  of 
Appeals  in  Booth  Bcstg.  Co.  v.  FCC,  Jackson 
Bcstg.  &  Television  Corp.  v.  FCC,  and  petition 
for  rehearing  pending  before  Commission. 
WMSB  and  WILX-TV  are  share-time  stations  on 
ch.  10. 

WXEX-TV  Petersburg,  Va.— Waived  Sect.  3.652 
(a)  of  rules  and  granted  station  request  to  allow 
it  to  identify  itself  with  Richmond  as  well  as 
Petersburg. 


New  Am  Stations 


ACTIONS  BY  FCC 

Cocoa  Beach,  Fla.  —  Mel  Wheeler  —  Granted 
1300  kc,  500  w  D.  P.O.  address  Box  431,  Pensa- 
cola,  Fla.  Announced  Dec.  23. 

St.  Johns,  Mich. — Justin  F.  Marzke — Granted 
1580  kc,  1  kw,  DA-D.  P.O.  address  120  N.  Clinton 
Ave.,  St.  Johns.  Estimated  construction  cost  $40,- 
056,  first  year  operating  cost  $46,000,  revenue 
$58,000.  Mr.  Marzke  is  in  retail  electrical  ap- 
pliances sales  and  service.  Announced  Dec.  23. 

Nebraska  City,  Neb. — Otoe  Bcstg  Co. — Granted 
1600  kc,  500  w  D.  P.O.  address  %  E.  D.  Hundley, 
112  East  Ninth  St.,  Trenton,  Mo.  Estimated  con- 


struction cost  $20,607,  first  year  operating  cost 
$36,000,  revenue  $40,000.  Owners  are  Edwin  D. 
Hundley  (50%),  Sam  M.  Arnold  and  Samuel  A. 
Burk  (each  25%).  Mr.  Hundley  is  station  man- 
ager, KTTN  Trenton,  Mo.  Mr.  Arnold  is  10% 
partner  in  KIRX  Kirksville,  Mo.  and  40%  partner 
in  KTTN.  Mr.  Burk  is  50%  partner  in  KIRX  and 
and  50%  partner  in  KTTN.  Announced  Dec.  23. 

Superior,  Neb. — Great  Plains  Bcstg.  Inc. — 
Granted  1600  kc,  500  w  D.  P.O.  address  Melville 
L.  Gleason,  Box  354,  York,  Neb.  Estimated  con- 
struction cost  $10,519,  first  year  operating  cost 
$26,400,  revenue  $33,500.  Owners  are  Melville  L. 
Gleason  (30%),  Tommy  L.  Gleason  (30%),  Wil- 
liam S.  Scott  (20%)  and  Gerald  Charles  Bryan 
(20%).  Melville  Gleason  is  chief  engineer  and 
51%  owner  of  KAWL  York,  Neb.,  and  KRSL 
Russell,  Kan.  Tommy  Gleason  is  25%  owner  of 
KAWL  and  KRSL  and  is  salesman  for  KAWL. 
Mr.  Bryan  is  manager,  KAWL.  Mr.  Scott  is  man- 
ager KRSL.  Announced  Dec.  23. 

Dover,  N.  J.— Lion  Bcstg.  Co.— Granted  1510 
kc,  1  kw  unl.  P.O.  address  %  Richard  M.  Glass- 
ner,  60  Park  PL,  Newark,  N.  J.  Estimated  con- 
struction cost  $45,389,  first  year  operating  cost 
$97,560,  revenue  $117,000.  Principals  include  Har- 
ry L.  Goldman  (71%),  public  service  director, 
WROW  and  WCDA  (TV)  Albany,  N.  Y.,  and 
Leo  Rosen  (23.7%),  theatre  manager.  Announced 
Dec.  23. 

Seaside,  Ore. — Seaside  Bcstg.  Co. — Granted  730 
kc,  500  w  D.  P.O.  address  %  John  Gillis,  1910  SE 
Alice  Lane,  Beaverton,  Ore.  Estimated  construc- 
tion cost  $12,400,  first  year  operating  cost  $30,000, 
revenue  $35,000.  Equal  partners  are  Jerry  B. 
Dennon,  assistant  promotion  manager  KOIN- 
AM-FM-TV  Portland,  Ore.  Ronald  L.  Rule, 
KOIN-TV  announcer,  and  John  P.  Gillis,  an- 
nouncer KRWC  Forest  Grove,  Ore.  Announced 
Dec.  23. 

Belle  Fourche,  S.D. — Joseph  Kopp — Granted 
1450  kc,  250  w  unl.  P.O.  address  803  Kansas  City 
St.,  Rapid  City,  S.D.  Estimated  construction  cost 
$9,750,  first  year  operating  cost  $36,900,  revenue 
$46,500.  Mr.  Kopp  until  recently  was  program 
director,  KRSD  Rapid  City.  Announced  Dec.  23. 

Port  Neches,  Tex. — Mid-County  Radio — Grant- 
ed 1150  kc,  500  w  D.  P.O.  address  2462  Calder 
Ave.,  Beaumont,  Tex.  Estimated  construction 
cost  $24,729,  first  year  operating  cost  $36,000, 
revenue  $48,000.  Joseph  S.  Trum,  sole  owner,  is 
in  advertising.  Announced  Dec.  23. 

APPLICATIONS 

De  Witt,  Ark. — Independent  Radio  Inc.,  1470 
kc,  500  w  D.  P.O.  address  %  L.R.  Luker,  1523 
Main  St.,  North  Little  Rock.  Estimated  construc- 
tion cost  $18,537,  first  year  operating  cost  $55,000, 
revenue  $65,000.  Owners  are  Mr.  Luker  (50%) 
and  seven  others.  Mr.  Luker  is  former  stock- 
holder in  KNLR  North  Little  Rock.  Announced 
Dec.  18. 

Tracy,  Calif. — John  P.  Gallagher,  710  kc,  500 
w  unl.  P.O.  address  %  Visual  Electronics,  342  W. 
20th  St.,  New  York.  Estimated  construction  cost 
$82,792,  first  year  operating  cost  $60,000,  revenue 
$72,000.  Mr.  Gallagher  owns  KPAT  Idaho  Falls, 
Idaho,  and  WOOW  Washington,  N.C.  Announced 
Dec.  23. 

Kannapolis,  N.C. — Foy  T.  Hinson,  1460  kc,  500 
w  D.  P.O.  address  293  Oak  St.  Estimated  con- 
struction cost  $19,745,  first  year  operating  cost 


Represented  nationally  by 
RADIO-TV  REPRESENTATIVES,  INC. 

.  NEW  YORK  .  CHICAGO  .  BOSTON  .  SEATTLE 
•  ATLANTA   .   LOS  ANGELES  .   SAN  FRANCISCO 


I  W-9 


Cunningham  &  Walsh,  Inc. 

I 

WLBR-TV  becomes  WLYH-TV 
on  January  1.  New  call  letters 
simply  mean  that  we  serve  all 
of  Lebanon  -  Lancaster- York 
-Harrisburg.  Buy  "Wo nder- 
ful  Good"  WLYH-TV  today. 

'i 

Blair   Television  Associates 

» *  V 

t  *  f 


Broadcasting 


A     TRIANGLE  STATION 

W  LY  H  -  T  V 

LEBANON  -  LANCASTER.  PA. 

ABC-TV    Channel  15 

Blair  Television  Associates,  Inc. 

operated  by:  Radio  and  Television  Division 
Triangle  Publications,  Inc. 


HOWARD  B.  HAYES 


Vice  President  and  General  Manager 

Like  Hundreds 
of  Broadcasters . . . 

Vice  President  and 
General  Manager 

HOWARD  B.  HAYES 

W  OK  O 

Albany,  N.  Y. 
and 

Chief  Engineer 
LLOYD  W.  SNOWDEAL 

Selected 
STAINLESS  TOWERS 


LLOYD  W.  SNOWDEAL,  Chief  Engineer 


LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 

Caff  or  Write 
for  Informative 
Literature. 

Stainless,  inc. 

NORTH  WALES  •  PENNSYLVANIA 


FOR  THE  RECORD  continued 


$36,000,  revenue  $40,000.  Mr.  Hinson,  sole  owner, 
has  record  and  radio  service  shop.  Announced 
Dec.  18. 

Beaverton,  Ore. — Twin  Cities  Bcstg.  Co.,  860 
kc,  250  w  D.  P.O.  address  Box  345,  Forest  Grove, 
Ore.  Estimated  construction  cost  $11,665,  first 
year  operating  cost  $50,000,  revenue  $62,000.  Ap- 
plicant is  owned  by  Mr.  and  Mrs.  Irving  V. 
Schmidtke  who  have  operated  radio-tv  "clinic." 
Announced  Dec.  22. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

WQIK  Jacksonville,  Fla. — Granted  increase  of 
power  from  1  kw  to  5  kw  on  1280  kc,  continued 
daytime  operation;  engineering  condition;  re- 
mote control  permitted.  Announced  Dec.  23. 

WPRT  Prestonsburg,  Ky. — Granted  increase  of 
power  from  1  kw  to  5  kw,  using  DA,  continuing 
operation  on  960  kc  D;  engineering  condition. 
Announced  Dec.  23. 

KQAQ  Austin,  Minn. — Granted  increase  of 
power  from  1  kw  to  5  kw  on  970  kc,  continued 
DA-D  operation;  engineering  conditions.  An- 
nounced Dec.  23. 

KXL  Portland,  Ore. — Being  advised  that  ap- 
plication, to  increase  power  from  10  kw  to  50  kw, 
continuing  operation  on  750  kc  DA-1,  L-WSB, 
change  trans,  and  studio  location,  and  to  make 
changes  in  DA  system,  is  being  returned  to 
pending  file  pending  determination  of  rule  mak- 
ing in  clear  channel  proceeding.  Announced 
Dec.  23. 

APPLICATIONS 

KVFD  Fort  Dodge,  Iowa — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  make 
changes  in  transmitting  equipment. 

WSIP  Paintsville,  Ky. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

KBCL  Bossier  City,  La. — Mod.  of  license  to 
change  studio  location  and  remote  control  point 
to  Commercial  Bank  Bldg.,  Texas  and  Market 
Sts,.  Shreveport,  La.,  and  change  station  location 
from  Bossier  City,  La.,  to  Shreveport,  La. 

KDOV  Medford,  Ore. — Cp  to  change  frequency 
from  1300  kc  to  580  kc;  decrease  power  from  5 
kw  to  500  w;  install  new  trans. 

WTUC  Union  City,  Tenn. — Cp  to  change  fre- 
quency from  1580  kc  to  940  kc  and  make  changes 
in  ant.  system  and  changes  in  ground  system. 

WTON  Staunton,  Va. — Cp  to  increase  daytime 
power  from  250  w  to  1  kw  and  install  new  trans. 

KEDO  Longview,  Wash. — Cp  to  increase  day- 
time power  from  250  w  to  1  kw  and  install  new 
trans. 

WPFP  Park  Falls,  Wis.— Cp  to  increase  day- 
time power  from  250  w  to  1  kw,  make  changes 
in  ant.  system  (increase  height)  and  install  new 
trans. 

New  Fm  Stations 

ACTIONS  BY  FCC 

San  Luis  Obispo,  Calif. — KATY  Inc. — Granted 
99.9  mc,  3.77  kw.  P.O.  address  Box  700.  Estimated 
construction  cost  $9,920,  first  year  operating  cost 
$11,800,  revenue  $15,600.  Applicant  is  licensee  of 
KATY  San  Luis  Obispo.  Announced  Dec.  23. 

Portland,  Me. — Casco  Bcstrs.  Corp. — Granted 
97.9  mc,  10  kw.  P.O.  address  212  Middle  St. 
Estimated  construction  cost  $14,515,  first  year 
operating  cost  $15,000,  revenue  $20,000.  Sherwood 
J.  Tarlow  (50%)  also  has  interest  in  WHIL  Med- 
ford (94%)  and  WARE  Ware  (51%),  both  Mas- 
sachusetts; WHYE  Roanoke,  Va.  (35%);  WWOK 
Charlotte,  N.C.  (51%),  and  is  buying  51%  of 
WJBW  New  Orleans.  Faust  Couture  (25%)  owns 
99.6%  of  Twin  City  Bcstg.  Co.  (WCOU-AM-FM 
Lewiston,  and  WFAU  Augusta,  both  Maine;  25% 
of  WLOB  Portland  and  33V3%  of  WGUY  Bangor, 
both  Maine.  Melvin  L.  Stone  (25%)  owns  76.72% 
of  WRUM  Rumford,  55.49%  of  WGHM  Skowhe- 
gan,  25%  of  WLOB  Portland  and  33y3%  of  WSME 
Sanford,  all  Maine.  Announced  Dec.  23. 

APPLICATION 

Shreveport,  La. — Good  Music  Inc.,  96.5  mc,  10.9 
kw.  P.O.  address  Box  727.  Estimated  construction 
cost  $4,200,  first  year  operating  cost  $5,000,  reve- 
nue $7,000.  Applicant  is  licensee  of  KBCL  Bossier 
City,  La.  Announced  Dec.  18. 

Ownership  Changes 

ACTIONS  BY  FCC 

WBYE  Calera,  Ala. — Granted  assignment  of  li- 
cense to  Shelby  County  Advertising  Corp.  (Ralph 
W.  Sears,  president);  consideration  $50,000.  An- 
nounced Dec.  23. 

KBET-TV  Sacramento,  Calif. — Granted  trans- 
fer of  control  from  John  H.  Schacht,  et  al.,  to 
Great  Western  Bcstg.  Corp.  (J.  H.  Whitney  & 
Co.);  consideration  $4,539,978.  Comr.  Bartley  dis- 
sented. Transferee  has  interest  in  WISH-AM-TV 
Indianapolis;  WANE-AM-TV  Ft.  Wayne;  KOTV 
(TV)  Tulsa,  and  KGUL-TV  Houston.  Announced 
Dec.  23. 


KITO  San  Bernardino,  Calif. — Granted  transfer 
of  control  from  Marshall  S.  Neal,  et  al.,  to  Myer 
Feldman,  Arnold  S.  Lerner  and  Raymond  Ruff; 
consideration  $179,435.  Announced  Dec.  23. 

WHCT  (TV)  Hartford,  Conn.— Granted  assign- 
ment of  licenses  to  Capitol  Bcstg.  Inc.  (E.  D. 
Taddei,  president);  consideration  $250,000.  An- 
nounced Dec.  23. 

WJBS  Deland,  Fla. — Granted  assignment  of  li- 
cense to  James  Ayers  and  Charles  B.  Britt,  d/b 
as  Radio  Station  WJBS;  consideration  $65,000. 
Mr.  Britt  is  major  owner  of  WIRY  Plattsburgh, 
N.Y.,  and  Mr.  Ayers  has  interest  in  WUSN-TV 
Charleston,  S.C.  Announced  Dec.  23. 

WFRP  Savannah,  Ga. — Granted  assignment  of 
license  to  Fisher  Bsctg.  Co.  (Albert  T.  and 
Elizabeth  B.  Fisher  and  James  J.  Duffy  Jr); 
consideration  $87,500.  Announced  Dec.  23. 

KATE  Albert  Lea,  Minn. — Granted  transfer  of 
control  and  assignment  of  license  to  Albert  Lea 
Bcstg.  Co.  (H.N.  Cardozo  Jr.,  president);  con- 
sideration $150,000.  Richard  K.  Power,  assignee, 
vice  president,  has  interest  in  WAVN  Stillwater, 
Minn.;  WCMP  Pine  City,  Minn.,  and  WDBQ  Du- 
buque, Iowa.  Announced  Dec.  23. 

KDRO-TV  Sedalia,  Mo.— Granted  transfer  of 
control  from  Milton  J.  Hinlein,  et  al.,  to  Cook 
Paint  and  Varnish  Co.  (KMBC-AM-TV  Kansas 
City,  Mo.,  and  KFRM  Concordia,  Kan.);  con- 
sideration $50,000.  Announced  Dec.  23. 

KWRC  Pendleton,  Ore. — Granted  assignment  of 
license  to  WSC  Bcstg.  Co.  of  Oregon  Die.  (Fred 
W.  Stevens,  president);  consideration  $37,500.  An- 
nounced Dec.  23. 

WTEL  Philadelphia,  Pa. — Granted  assignment 
of  license  to  WTEL  Inc.  (John  E.  and  George  D. 
Hopkinson  and  Quentin  C.  Sturm,  owners  of 
WKAB  Mobile,  Ala.  Mr.  Sturm  also  has  interest 
in  WLOI  LaPorte,  Ind.);  consideration  $450,000. 
Announced  Dec.  23. 

WGRF  Aguadilla,  P.R.— Granted  transfer  of 
control  from  Guillermo  Ramos  Ferreri,  et  al.,  to 
Manuel  Alberto  Cabrera  (interest  in  WNIK 
Arecibo,  P.R.);  consideration  $21,000.  Announced 
Dec.  23. 

KACT  Andrews,  Tex. — Granted  assignment  of 
license  to  Clint  Formby  (interest  in  KPAN  Here- 
ford, and  KTUE  Tulia.  Tex.);  consideration  $65,- 
000.  Announced  Dec.  23. 

KSIJ  Gladewater,  Tex. — Granted  assignment  of 
license  from  executors  of  estate  of  T.W.  Lee,  de- 
ceased, to  Frank  O.  Myers,  tr/as  Gregg  County 
Bcstg.  Co.;  consideration  $60,000.  Mr.  Myers  has 
interest  in  KAMD  Camden,  Ark.  Announced 
Dec.  23. 

KGA  Spokane,  Wash. — Granted  relinquishment 
of  positive  control  by  L.F.  Gran  through  trans- 
fer of  43%  (out  of  his  60%)  interest  to  H-R 
Representatives  Inc.  Profit  Sharing  Trust,  Soren 
H.  Munkhof,  Jack  and  Mary  Ellis,  Stanley  H. 
Guyer  and  Joseph  M.  Baisch;  consideration  $4,- 
300.  Announced  Dec.  23. 

APPLICATIONS 

KOSY  Texarkana,  Ark. — Seeks  assignment  of 
license  from  W.  Decker  Smith  and  A.L.  Davis, 
d/b  as  Gateway  Bcstg.  Co.  to  Mr.  Smith  who  is 
buying  his  partner's  50%  for  $50,000.  Announced 
Dec.  23. 

WZIP  Covington,  Ky. — Seeks  assignment  of 
license  and  cp  from  WZIP  Bcstg.  Inc.  to  Greater 
Cincinnati  Radio  Inc.  for  approximately  $200,000. 
Buyers  are  equal  partners  Edward  Skotch,  free- 
lance program  producer  in  Hollywood;  Donald 
Balsamo,  ABC  local  salesman,  Chicago  and  Hol- 
lywood, and  Monte  Fassnacht,  president-tech- 
nical director,  Civic  Opera  House,  Chicago.  An- 
nounced Dec.  18. 

KTOW  Oklahoma  City,  Okla. — Seeks  assign- 
ment of  license  from  Citizens  Bcstg.  Co.  of  Okla. 
to  KTOW  Inc.  for  $150,000.  Buyers  are  William 
D.  Schueler,  207c;  Paul  E.  Taft,  James  M.  Stew- 
art and  F.  Kirt  Johnson,  each  26.6%.  Same  group 
owns  KJIM  Fort  Worth,  Tex.  Mr.  Taft  owns 
KHGM  (FM)  Houston  and  10%  of  KGUL-TV 
Galveston  -  Houston,  both  Texas.  Announced 
Dec.  22. 

WKMC  Roaring  Spring,  Pa. — Seeks  transfer  of 
control  of  licensee  (Cove  Bcstg.  Co.)  from  C.I. 
Metzger,  Leonard  Stoudnour,  Carl  W.  Kensinger, 
Quinter  Showalter,  Dale  Detwiler,  Blair  Bice, 
Lloyd  King,  Raymond  Honsaker  and  Rex  Hersh- 
berger  to  Messrs.  Kensinger  and  Bice,  and 
Sheldon  F.  Horton,  Walter  O.  Kramp,  and  Melvin 
H.,  Amos  C,  Marion  F.  and  Boyd  E.  Shaw,  each 
to  own  less  than  20%.  Approximately  $54,000  is 
involved  in  transaction.  Announced  Dec.  18. 

KLYN  Amarillo,  Tex. — Seeks  assignment  of  li- 
cense and  cp  from  E.  Boyd  Whitney  and  Arthur 
L.  Nichols,  d/b  as  Nichols- Whitney  Bcstrs.,  to 
Radio  KLYN  Inc.  for  $147,000.  Buyers  are  equal 
partners  Jay  J.G.  Schatz  and  G.E.  Miller,  who 
also  share  ownership  of  KOKE  Austin,  Tex. 
Announced  Dec.  22. 


Hearing  Cases 

FINAL  DECISIONS 

By  order,  Commission  adopted  and  made  effec- 
tive immediately  Nov.  10  initial  decision  and 
granted  application  of  Lion  Bcstg.  Co.  for  new 
am  station  to  operate  on  1510  kc,  1  kw  DA  unl., 
in  Dover,  N.J. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  for  reconsideration  by  Kan- 
kakee Daily  Journal  Co.  and  granted  without 
hearing  its  application  to  change  operation  of 
station  WKAN  Kankakee,  111.,  on  1320  kc,  from 
1  kw  D  to  500  w-N,  1  kw-LS,  DA-N;  amended 


Page  80    •    December  29,  1958 


Broadcasting 


Sept.  19  hearing  order  to  remove  WKAN  appli- 
cation from  hearing. 

INITIAL  DECISIONS 

Hearing  Examiner  Elizabeth  C.  Smith  issued 
initial  decision  looking  toward  (1)  denying  pro- 
tests of  Valley  Telecasting  Co.  (WFRV-TV,  ch. 
5)  and  Norbertine  Fathers  (WB AY-TV,  ch.  2), 
both  Green  Bay,  Wis.,  and  (2)  affirming  Mar.  19 
.grant  of  application  to  transfer  control  of  M  & 
M  Bcstg.  Co.  (WMAM  and  WMBV-TV,  ch.  11), 
Marinette,  Wis.,  from  William  Walker,  et  al.,  to 
Evening  Telegram  Co.,  Norman  M.  Postles  and 
Walter  C.  Bridges.  Announced  Dec.  22. 

Hearing  Examiner  Jay  A.  Kyle  issued  initial 
decision  looking  toward  granting  application  of 
WSBC  Bcstg.  Co.  for  new  Class  B  fm  station  to 
operate  on  93.1  mc  in  Chicago,  111.,  and  denying 
similar  application  of  Electronic  Music  Co.  which 
was  in  d'efault  for  failure  to  appear  and  prose- 
cute. Announced  Dec.  23. 

OTHER  ACTIONS 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  Broadcast  Bureau  and 
enlarged  hearing  issues  on  application  of  Santa 
Monica  Bcstg.  Co.  for  new  Class  A  fm  station 
In  Santa  Monica,  Calif.  Announced  Dec.  23. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  petition  by  Walter  G.  Allen,  Hunts- 
ville,  Ala.,  and  reversed  hearing  examiner's 
order  of  April  21  which  quashed  notice  by  Mr. 
Allen  to  take  deposition  in  proceeding  involving 
his  application  and  that  .  of  Marshall  County 
Bcstg.  Co.,  Arab,  Ala.,  for  new  am  stations  to 
operate  on  1380  kc,  1  kw  D.  Announced  Dec.  23. 

By  memorandum  opinion  and  order.  Commis- 
sion denied  motion  by  Price  Broadcasters  Inc., 
Frederick,  Md.,  to  dismiss  application  of  Mono- 
cacy  Bcstg.  Co.,  Gettysburg,  Pa.;  ordered  Mono- 
cacy  to  file  within  20  days  of  release  of  memo- 
randum opinion  appropriate  amendment  to  its 
application  reflecting  change  in  legal  status  of 
holders  of  its  stock  and,  if  in  proper  from, 
amendment  will  be  accepted.  Price,  Monocacy 
and  Times  and  News  Publishing  Co.  (WGET), 
Gettysburg,  are  in  consolidated  hearing  involving 
1320  kc.  Announced  Dec.  23. 

By  memorandum  opinion  and  order,  Commis- 
sion granted  in  part  to  extent  of  reversing  hear- 
ing examiner's  ruling  on  taking  of  depositions, 
and  denied  in  all  other  respects  four  petitions 
by  Joseph  M.  Ripley  Inc.,  Jacksonville,  Fla.,  for 
review  of  examiner's  rulings  on  Mr.  Ripley's 
petitions  in  proceeding  on  its  application  and 
that  of  Dan  Richardson,  Orange  Park,  Fla.,  for 


new  am  stations;  ordered  that  intemporate  lan- 
guage contained  in  Ripley  petitions  be  stricken. 
Chairman  Doerfer  not  participating.  (Initial  de- 
cision of  Aug.  19  looked  toward  granting  Rich- 
ardson application  and  denying  Ripley.)  An- 
nounced Dec.  23. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Summit  Radio  Corp. 
(WAKR-TV,  ch.  49),  Akron,  Ohio,  for  reconsid- 
eration of  April  23  report  and  order  which  de- 
nied all  proposals  and  counterproposals  in  rule 
making  proceeding  proposing  to  shift  tv  ch.  12 
from  Erie,  Pa.,  to  Akron  or  Cleveland-Akron, 
Ohio,  and  to  shift  ch.  12  from  Flint,  Mich.,  to 
Saginaw-Bay  City-Flint,  Mich.,  and  which  tremi- 
nated  proceeding.  Chairman  Doerfer  concurred 
in  result  and  issued  statement;  Comr.  Ford  issued 
concurring  statement.  Announced  Dec.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Plains  Television  Corp. 
(WCHU  [TV],  ch.  33),  Champaign,  111.,  for  recon- 
sideration of  Mar.  21  memorandum  opinion  and 
order  which  denied  petitions  by  Plains  and  by 
Prairie  Television  Corp.  (WTVP  [TV],  ch.  17), 
Decatur,  111.,  to  deintermix  the  Champaign-Ur- 
bana,  111.,  area  by  deleting  ch.  3,  neither  peti- 
tioner proposing  that  ch.  3  be  reassigned  to  any 
specific  community,  and  which  denied  alternate 
proposal  by  Prairie  to  reserve  ch.  3  for  educa- 
tional use  in  Champaign -Urbana  in  lieu  of  ch. 
*12,  assign  latter  channel  to  Lafayette,  Ind.,  for 
commercial  use,  and  add  ch.  64  to  Champaign-Ur- 
bana;  also  denied  Plains  request  that  Nov.  5  tv 
grant  of  renewal  of  license  to  Midwest  Television 
Inc.,  for  station  WCIA  (TV)  on  ch.  3  in  Cham- 
paign be  conditioned  to  steps  to  be  taken  to 
require  WCIA  (TV)  to  institute  uhf  operation. 
Chairman  Doerfer  concurred  in  result  and  issued 
statement;  Comr.  Ford  issued  concurring  state- 
ment. Announced  Dec.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion (1)  denied  petition  by  KCOR  Inc.  (KCOR- 
TV,  ch.  41),  San  Antonio,  Tex.,  for  reconsidera- 
tion of  that  part  of  Mar.  3  memorandum  opinion 
and  order  which  rejected  that  company's  pro- 
posal to  permit  sharing  to  ch.  *9  with  educa- 
tional interests  in  San  Antonio,  and  denied 
KCOR's  request  for  institution  of  formal  rule 
making  to  determine  the  status  of  educational 
tv  in  San  Antonio,  and  (2)  deferred  action  on 
KCOR  petition  for  rule  making  proceedings  to 
assign  ch.  2  to  Bandera,  Tex.  Announced  Dec.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Star  Bcstg.  Co.  (WCBF- 
TV,  ch.  15),  Rochester,  N.Y.,  for  reconsideration 
of  Sept.  9,  1957  report  and  order  which,  among 
other  things,  assigned  ch.  13  to  Albany-Schenec- 


tady-Troy,  N.Y.,  so  as  to  assign  that  channel  to 
Rochester  as  well.  Memorandum  opinion  pointed 
out  that  Commission  is  continuing  to  study 
allocation  of  tv  channels  in  Rochester  area,  and 
if  it  should  appear  that  additional  vhf  channel 
can  be  assigned  to  that  city,  it  will  institute 
rulemaking  designed  to  achieve  this  end,  and 
emphasized  that  it  is  not  now  passing  on  Star's 
petition  filed  Oct.  30,  1957,  urging  assignment  of 
ch.  13  to  Rochester.  Announced  Dec.  22. 

By  memorandum  opinion  and  order,  Commis- 
sion denied  petition  by  Lafayette  Bcstg.  Inc. 
(WFAM-TV,  ch.  59),  Lafayette,  Ind.,  for  recon- 
sideration and  evidentiary  hearing  directed  to- 
ward April  7  report  and  order  which  rejected 
that  company's  proposal  to  shift  ch.  10  from 
Terre  Haute,  Ind.,  to  Lafayette  and  proposal  by 
Northwestern  Publishing  Co.  (WDAN-TV,  ch. 
24),  Danville,  111.,  to  shift  ch.  10  from  Terre 
Haute  to  Danville,  which  terminated  proceeding. 

Commission  granted  application  of  Supreme 
Bcstg.  Co.  (WJMR-TV,  ch.  20),  New  Orleans,  La., 
for  temporary  authority  to  operate  on  ch.  13 
(Biloxi,  Miss.,  assignment),  in  New  Orleans,  with 
ERP  94.5  kw  vis.  and  47.2  kw  aur.;  ant.  240  ft., 
for  period  of  30  days  from  Jan.  1,  1959,  subject 
to  following  conditions:  (a)  That  on  or  before 
Dec.  29,  1958,  joint  application  for  temporary 
authority  to  operate  on  ch.  13  after  Jan.  31,  1959, 
shall  be  filed  by  Supreme  Broadcasting  Co.,  Ok- 
lahoma Television  Corp.  and  Coastal  Television 
Co.;  (b)  that  this  temporary  authorization  shall 
be  of  no  effect  unless  terms  set  forth  in  condi- 
tion "a"  above  are  met;  (c)  that  operation  on 
ch.  13  by  Supreme  pursuant  to  this  authorization 
shall  not  commence  unless  and  until  Commission 
has  acted  favorably  upon  joint  application  re- 
ferred to  in  condition  "a"  above;  (d)  that  opera- 
tion on  ch.  13  at  New  Orleans  shall  cease  at  such 
time  as  regularly  authorized  television  service 
commences  in  New  Orleans  on  ch.  12  but  in  no 
event  is  to  continue  beyond  time  of  commence- 
ment of  operation  on  ch.  13  at  Biloxi,  Miss.;  (e) 
that  no  advantage  in  comparative  hearing  for 
regular  operation  on  ch.  12  in  New  Orleans  will 
accrue  to  Supreme  Broadcasting  Co.  as  result  of 
any  expenditure  of  funds  by  Supreme  pursuant 
to  temporary  authorization  herein;  nor  will  any 
preference  redound  to  Supreme  by  virtue  of 
temporary  operation.  Announced  Dec.  18. 

Abacoa  Radio  Corp.,  Arecibo,  P.R.;  Western 
Bcstg.  Corp.  of  Puerto  Rico;  Jose  A.  Bechara  Jr., 
A.  Gimenez-Aguayo  and  Reynaldo  Barletta, 
Aguadilla,  P.R. 

— Designated  for  consolidated  hearing  applica- 
tions for  new  tv  stations  to  operate  on  ch.  12. 
Intrastate  Bcstrs.,  Pomona-Claremont,  Calif. — 


WESTERN 

$400,000 
Metropolitan  Western 
market  facility  with  ex- 
ceptional record  of  vol- 
ume and  profits  that  can 
be  improved  in  this 
rapidly  expanding  area. 
$400,000  with  attractive 
terms  available  to  quali- 
fied buyer. 


GULF  COAST  DAYTIMER 

$30,000 
This  is  the  only  radio 
station  in  the  market 
and  is  located  in  one  of 
the  top  growth  counties 
in  the  Nation.  $40,000 
down  with  the  balance 
on  terms. 


MID-WEST  DAYTIMER 

$90,000 

For  quick  action.  Profit- 
able daytimer  for  owner- 
operator.  $20,000  down, 
long  terms  if  additional 
collateral  available. 


MID-WEST  FULLTIMER 

$225,000 

Low  frequency,  with 
5000  watt  power.  Top 
ratings  in  the  market. 
Currently  profitable  with 
good  potential.  29% 
down    and  terms. 


SOUTHERN 
$100,000 

A  fulltime  250  watter 
serving  three  cities. 
Good  terms. 


HAMILTON  •  STUBBLE  FIELD  •  TWINING  and  Assaciatesjnc. 


BROKERS  —  RADIO  AND  TELEVISION  STATIONS  —  NEWSPAPERS 


SAN  FRANCISCO 
1 1 1  Sutter  St. 
EX  2-5671 


DALLAS 

Fidelity  Union  Life  Bldg. 
Rl  8-1175 


CHICAGO 

Tribune  Tower 
DE  7-2754 


CLEVELAND 

2414  Terminal  Tower 
TO  1-6727 


WASHINGTON,  D.  C. 
1737  DeSale*  St..  N.W. 
EX  3-3456 


Broadcasting 


December  29,  1958    •    Page  81 


r 


Planning 
a  Radio 
Station? 


m{  Penance 
Procedures 
ka^o  station 


/:  /.. 


This  valuable  planning  guide 
will  help  you  realize  a  greater 
return  on  your  equipment  in- 
vestment. Installation  and 
maintenance  procedures,  out- 
lined in  this  new  brochure,  will 
show  you  how  to  get  long 
equipment  life  and  top  per- 
formance for  your  station. 


For  your  free  copy  of  this  brochure, 
write  to  RCA,  Dept.  NE-22,  Building 
15-1,  Camden,  N.  J.  In  Canada:  RCA 
VICTOR  Company  Limited,  Montreal. 


RADIO  CORPORATION 
of  AMERICA 


Tmk(s)® 


FOR  THE  RECORD  continued 


AM 
FM 
TV 


SUMMARY  OF  COMMERCIAL  BROADCASTING 

Compiled  by  BROADCASTING  through  Dec.  23 

ON  AIR  CP          TOTAl  APPLICATIONS 

Lie.                              Cps  Net  en  air  For  new  stations 

52  114 

32  116 

85  102 


3,270 
544 
4311 


586 
70 
107 


OPERATING  TELEVISION  STATIONS 


Compiled  by  BROADCASTING  through  Dec.  23 

VHF 

UHF 

TOTAl 

Commercial  435 

81 

516s 

Non-Commercial  28 

8 

364 

COMMERCIAL  STATION  BOXSCORE 

As  reported  by  FCC  through  Nov.  30 

AM 

FM 

TV 

Licensed  (all  on  air) 

3,270 

544 

43  r 

CPs  on  air  (new  stations) 

45 

27 

81' 

CPs  not  on  air  (new  stations) 

108 

115 

105 

Total  authorized  stations 

3,423 

686 

666 

Applications  for  new  stations  (not  in  hearing) 

456 

34 

49 

Applications  for  new  stations  (in  hearing) 

119 

30 

58 

Total  applications  for  new  stations 

575 

64 

107 

Applications  for  major  changes  (not  in  hearing) 

433 

29 

37 

Applications  for  major  changes  (in  hearing) 

48 

1 

17 

Total  applications  for  major  changes 

481 

30 

54 

Licenses  deleted 

0 

0 

0 

CPs  deleted 

1 

1 

1 

1  There  are,  in  addition,  nine  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses. 

2  There  are,  in  addition,  39  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  211  television  cps  granted,  but  now  deleted  (44  vhf  and 
167  uhf.) 

4  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted  but  now  deleted. 


Designated  for  hearing  application  for  new  am 
station  to  operate  on  1220  kc,  250  w  DA,  D;  made 
KGFJ  Los  Angeles,  party  to  proceeding. 

John  H.  Phipps,  Georgia  State  Board  of  Edu- 
cation, Waycross,  Ga. — Designated  for  consoli- 
dated hearing  applications  for  new  commercial 
tv  stations  to  operate  on  ch.  8. 


Routine  Roundup 


broadcast  actions 

By  Broadcast  Bureau 
Actions  of  Dec.  19 

KELS  (FM)  Nacogdoches,  Tex. — Granted  re- 
quest for  cancellation  of  license  and  deletion  of 
call  letters. 

WDUL-TV  Duluth,  Minn. — Granted  assignment 
of  cp  to  WDUL  Television  Corp. 

WIBG-FM  Philadelphia,  Pa.— Granted  author- 
ity to  remain  silent  from  Dec.  24  to  Mar.  24, 
1959,  to  complete  construction. 

WSON-FM  Henderson,  Ky. — Granted  authority 
to  operate  on  reduced  power  for  period  ending 
Mar.  12,  1959,  pending  filing  and  approval  of  ap- 
plication for  reduced  power. 

Marietta  Investment  Corp.,  San  Diego  and 
Bakersfield,  Calif. — Granted  mod.  of  cp  and  li- 
censes to  change  name  to  Marietta  Broadcasting 
Inc. 

Actions  of  Dec.  18 

Granted  licenses  for  following   am  stations: 


WSRA  Milton,  Fla.;  WJSO  Jonesboro,  Tenn.; 
WEEN  Lafayette,  Tenn.;  WTLO  Somersett,  Ky., 
conditions;  WWIZ  Lorain,  Ohio. 

WQAM  Miami,  Fla.— Granted  license  covering 
installation  of  new  aux.  trans,  and  ant.  at  studio 
location  for  aux.  purposes  only;  remote  control 
permitted. 

WWNY  Watertown,  N.Y. — Granted  license  cov- 
ering installation  of  new  trans. 

KTXL  San  Angelo,  Tex. — Granted  license  cov- 
ering change  in  ant. -trans,  location,  studio  loca- 
tion and  remote  control  point  and  changes  in 
ant.  and  ground  system. 

WACO  Waco,  Tex. — Granted  license  covering 
move  of  aux.  trans,  to  studio  location  and  in- 
stallation of  new  aux.  ant. -ground  system  and 
deletion  of  remote  control  operation  of  aux. 
trans. 

KYSN  Colorado  Springs,  Colo. — Granted  li- 
cense covering  change  in  power,  hours  of  opera- 
tion, installation  of  DA-N  and  changes  in  ground 
system. 

KPET  Lamesa,  Tex. — Granted  license  covering 
installation  of  new  trans. 

WWNY  Watertown,  N.Y. — Granted  license  to 
use  old  main  trans,  as  aux.  trans,  at  main  trans, 
site  and  mod.  of  license  to  operate  aux.  trans, 
by  remote  control  while  using  nondirectional 
ant. 

WBNX  New  York,  N.Y. — Granted  license  cov- 
ering installation  of  new  trans,  as  aux.  trans,  at 
main  trans,  site. 

KXGI  Fort  Madison,  Iowa — Granted  cp  to 
install  new  trans. 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

C  H  I  CAG  O 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


Page  82    •    December  29,  1958 


Broadcasting 


PROFESSIONAL  CARDS 


JANS  ICY  A  BAILEY  INC. 

BBecvtfve  Officat 

1715  DeSoles  St.,  N.  W.  ME  1-541 1 
Offices  and  laboratories 

1339  Wisconsin  Ave,  N.  W. 
Washington,  D.  C.        FEderal  3-4800 

Member  AFCCE 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dlllard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

WasMneten  S,  D.  C.         Republic  7-3914 

Member  AFCCE 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associate* 
George  M.  Sklom,  Robert  A.  Jones 
1  Riverside  Road— Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohan 

Consulting  Electronic  Engineers 
617  Albee  Bldg.  Executive  3-4616 

1426  G  St.,  N.  W. 
Washington  5,  D.  C. 
Member  AFCCE 


JOHN  H.  MULLANEY 
Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037         Kansas  City,  Mo. 
Phone  Jackson  3-5302 


JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


L.  H.  CARR  &  ASSOCIATES 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE 


SILLIMAN,  MOFFET  & 
ROHRER 

1405  G  St.,  N.  W. 
Republic  7-6646 
Washington  5,  D.  C. 
Member  AFCCE 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 
Member  AFCCE 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
8200  Snowvllle  Road 

BrecksvlNe,  Ohio 
(a  Cleveland  Suburb) 
Tel.:  JAckson  6-4386         P.O.  Box  82 
Member  AFCCE 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  0.  C 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  mm. 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montelair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 
Member  AFCCE 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.     Hudson  3-9000 
WASHINGTON  6,  D.  C. 
Member  AFCCE 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


RALPH  J.  BITZER,  Consulting  Engineer 

Suite  298,  Arcade  Bldg.,  St.  Louis  1,  Mo. 
Garfield  1-4954 
"For  Retv'h  in  Broadcast  Engineering" 
AM-FM-TV 
Allocations    •  Applications 
Petitions    •    Licensing  Field  Service 


MERL  SAXON 

Consulting  Radio  Engineer 
622  Hoskins  Street 

Lufkin,  Texas 

NEptune  4-4242       NEptune  4-9558 


CAMBRIDGE  CRYSTALS 
PRECISION  FREQUENCY 

MEASURING  SERVICE 
SPECIALISTS  FOR  AM-FM-TV 

445  Concord  Ave.,  Cambridge  38,  Mass. 
Phone  TRowbridge  6-2810 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 
Member  AFCCE 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 
Member  AFCCE 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 
Member  AFCCE 


GEO.  P.  ADAIR  ENG.  CO. 
Consulting  Engineers 

Radio-Television 
Commanieations-Electronks 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hllond  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 

Directional  Antennas 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


PETE  JOHNSON 

Consulting  am-fm-tv  Engineers 

Applications — Field  Engineering 

Suite  601  Kanawha  Hotel  Bldg. 

Charleston,  W.  Va.       Dickens  2-6281 


FREQUENCY  MEASUREMENT 

AM-FM-TV 

WLAK  ELECTRONICS  SERVICE,  INC. 
P.O.  Box    1211,   Lakeland,  Florida 
Mutual  2-1431,  5-5544 


Confacf 

BROADCASTING  MAGAZINE 

1735  DeSales  St.,  N.  W. 
Washington  6,  D.  C. 

for  availabilities 


SERVICE  DIRECTORY 


Broadcasting 


December  29,  1958    •    Page  83 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  204  per  word — $2.00  minimum  •  HELP  WANTED  25tf  per  word — $2.00  minimum. 

•  All  other  classifications  30tf  per  word — $4.00  minimum.  •  DISPLAY  ads  320.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  1735  DeSalcs  St.,  N.W.,  Washington  6,  D.  C 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  eharge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Bboadcabtino  expressly  repudiates  any  Uahility  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 

Modern  radio's  outstanding  chain  expanding. 
Number  one  station  top  ten  market  adding  live- 
wire,  fast-paced  announcers,  hard-hittmg  sales- 
men. Rush  tape,  snapshot,  data.  General  Manager 
Box  133H,  BROAD  CASTING .  

Management  

Sales  manager.  Experienced.  Excellent  oppor- 
tunity. WHTG,  Asbury  Park,  N.  J.  

Sales 

Salesmen  wanted.  5  kw  fulltimer  midwest 
100,000  market.  No  announcing.  New  owners 
must  rebuild  sales  staff.  Take  over  January. 
Also  opportunity  for  sales-sports  man.  Box  902G. 

BROADCASTING.  

Salesman  wanted  to  take  over  account  list  now 
worth  $7000  per  year  with  great  opportunity  to 
increase  this  in  solid,  progressive  station,  mid- 
west. Now  1  kw,  soon  5  kw.  Opening  created  by 
staff  promotion.  Box  111H,  BROADCASTING. 
Florida.  Top-rated,  "modern  sound",  independ- 
ent in  big  metropolitan  market  wants  to  add 
salesman.  Highly  competitive  nature  of  market 
requires  young  aggressive  man  with  solid  all- 
around  radio  experience.  Salary  guarantee. 
Ideal  living  conditions  for  family.  Send  resume, 
references  and  photo.  Box  132H,  BROADCAST- 
ING.  

Metropolitan  Washington's  number  one  station 
expanding  sales  force.  5000  watts,  24  hours  a  day. 
Genuine  ground-floor  opportunity.  Top  station, 
top  money.  Big  modern  chain.  Rush  snapshot, 
data,  General  Manager  Box  134H,  BROADCAST- 
ING. 


Outstanding  local  station,  staff  of  20,  50,000 
metropolitan  market,  needs  experienced,  aggres- 
sive salesman.  Must  be  high  type  man  interested 
in  permanent  future.  Merchandising  background 
essential,  outstanding  sales  ability  a  must.  Box 
198H,  BROADCASTING. 


California,  KCHJ,  Delano.  Serves  1,300,000.  In- 
creasing sales  staff 


Really  good  salesman  wanted  immediately  for 
really  tough  upstate  market.  Really  good  pay. 
Phone  Jack  Oranch  at  Saratoga  Springs  4300. 


Announcers 


Greater  Pittsburgh  area  station,  member  of 
growing  chain,  seeking  staff  announcer  with 
minimum  of  2  years  experience,  good  employ- 
ment record,  good  personal  background.  Quality 
operation  that  demands  quality  work.  Excellent 
wages  and  opportunity  to  move  up.  Send  resume, 
tape  and  photo  immediately.  Box  928G,  BROAD- 
CASTING. 


Radio-announcer,  1st  phone.  Excellent  salary 
and  chance  for  rapid  promotion  in  3-station 
network  in  Rocky  Mountain  area.  Send  letter, 
tape  and  other  information.  Box  970G,  BROAD- 
CASTING. 


Metropolitan  market  in  southwest  has  immediate 
opening  for  announcer  who  can  sell  adult  audi- 
ence. Send  tape  and  complete  background  to  Box 
178H,  BROADCASTING.  Our  employees  know  of 
this  ad. 


Station  in  large  southern  chain  looking  for  top 
morning  dj.  Adult  audience  station.  Money  no 
object  for  right  man.  Must  have  tape  and  ex- 
perience first  letter.  Confidential.  Box  114G, 
BROADCASTING. 


Announcer — Experienced,  married,  versatile,  de- 
pendable. Western  Ohio.  Box  135H,  BROAD- 
CASTING. 


Stable,  creative  announcer  with  first  phone,  or 
mature  versatile  deejay  with  production  spot 
experience.  No  top  40,  no  rock  'n  roll.  News 
gathering  and  writing  ability  desirable  but  sec- 
ondary at  present  in  expanding  Illinois  kilowatt. 
Good  pay  for  competent  man.  Bonus,  insurance, 
sick  leave,  many  fringe  benefits.  List  age,  edu- 
cation, experience  in  detail.  Box  143H,  BROAD- 
CASTING. 


Pennsylvania  daytimer  seeks  experienced  an- 
nouncer for  news  and  music  work.  Combo 
operation.  Send  tape — resume — expected  salary 
first  letter.  Box  147H,  BROADCASTING. 


Need  experienced  announcer  for  staff  work  and 
play-by-play.  Send  tape,  photo,  personal  history. 
Single  station  market,  college  town.  Box  189H, 
BROADCASTING. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


Announcer  wanted  afternoon  shift.  Pleasant,  in- 
formal operation.  Send  tape,  resume  to  KROX, 
Crookston,  Minn. 


Wanted,  staff  announcer.  Excellent  opportunity 
for  advancement,  insurance  and  vacation  bene- 
fits. Apply  Paul  Rahders,  Program  Director, 
KSDN,  Aberdeen,  S.  Dakota. 


Staff  man  for  expanding  music  and  news  opera- 
tion. Progressive  daytimer  in  growing  city.  Rush 
tape  and  resume  to  Al  Kahn,  WAGR,  Lumber- 
ton,  N.C. 


Progressive  eastern  Connecticut  independent  sta- 
tion needs  night  announcer.  Experienced  in  disc 
jockey  and  news  writing.  Send  tape  and  resume 
to  Art  Bouldin,  WICH,  Norwich,  Conn. 


Announcer  —  young  man  seeking  future  with 
small  station  chain.  Must  be  able  to  pull  regular 
announcing  shift  plus  news.  Must  type  and  be 
willing  to  learn  to  write  copy  and  handle  music. 
$50.00  week  to  start;  excellent  opportunity  for 
advancement  at  several  stations.  WKUL,  Cull- 
man, Ala. 


Florida  coast  station  wants  announcer-copy- 
writer. May  sell  if  desired.  Contact  Robin  Bright, 
WRMF,  Titusville,  Fla. 


Technical 


Chief  engineer  for  am,  fm  and  tv.  A  very  good 
permanent  position  for  the  right  man.  Box  154H, 
BROADCASTING. 


Growing  eastern  fm  network  needs  experienced 
field  engineer  for  responsible  position.  Must  be 
willing  to  travel.  No  air  work.  Send  resume  and 
salary  requirements.  All  answers  confidential. 
Box  168H,  BROADCASTING. 


Chief  engineer.  Virginia,  Piedmont  area.  $135.00 
per  week.  Want  mature  man  attentive  to  new 
equipment,  imaginative  to  equipment  uses,  solid 
background.  Announcing  ability  will  count  too. 
All  information  first  letter.  Replies  confidential. 
Box  173H,  BROADCASTING. 


Chief  engineer-announcer  wanted  for  5,000  watt 
independent  daytimer  in  midwest  small  town. 
Must  be  able  to  maintain  Gates  unattended 
operation  efficiently  and  do  fair  announcing. 
Good  pay,  easy  hours.  Send  complete  details 
and  tape  to  Box  191H,  BROADCASTING. 


Chief  engineer  capable  of  handling  1000  watt 
station.  Pleasant  midwest  city  of  60,000.  Combi- 
nation man  preferred.  Good  starting  salary.  Send 
resume.  Box  205H.  BROADCASTING. 


Immediate  opening  for  chief  engineer  for  one  of 
Montana's  leading  stations.  250  watt  RCA 
equipped  with  alternate  main  transmitter.  Good 
pay.  Good  working  conditions.  Excellent  medical 
hospital,  pension  plan.  Contact  I.A.  Elliot,  Man- 
ager,  KATL,  Miles  City,  Montana.  

Chief  engineer  for  light  afternoon  announcing 
shift  and  maintenance.  WHIT,  New  Bern,  N.C. 

Delaware.  Transmitter  engineer  with  first  ticket 
for  WAMS,  Wilmington.  Chance  for  advance- 
ment in  8-station  radio-tv  chain.  No  announc- 
ing required.  Contact  Tim  Crow,  Rollins  Broad- 
casting, 414  French  Street,  Wilmington,  Dela- 
ware. 


Production-Programming,  Others 


Needed:  Top  program  director  to  program  full 
time  250  watt  station  in  medium  size  mid-west 
market.  Must  be  good  morning  man,  willing  to 
spend  up  to  4  hours  on  air.  An  all-around  radio 
man  will  have  permanent  position  in  wonderful 
family  town.  Send  tape,  date  willing  to  start  and 
complete  references  to  Box  959G,  BROADCAST- 
ING.  

Attention:  Newsmen  looking  for  a  news  gather- 
ing-airing opportunity.  Local  station,  medium 
size  market,  in  midwest  needs  news  director 
capable  of  gathering  news  on  phone.  Local  news 
is  what  we  want.  We  are  located  in  an  ideal  city 
to  raise  a  family.  Send  full  details  and  tape,  care 
Box  112H,  BROADCASTING.  

Ohio  station  needs  experienced  pd  who  knows 
programming,  local  news,  station  promotion, 
commercial  spot  and  program  production.  Send 
complete  information  re  past  experience,  per- 
sonal history,  tape,  photo  and  references.  Ma- 
terial held  confidential  and  will  be  returned. 
Box  182H,  BROADCASTING.  


RADIO 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


Continuity  writer  at  leading  midwest  radio  and 
tv  station.  Better  than  average  salary  and  work- 
ing conditions.  Ideal  opportunity.  Send  resume 
and  copy  samples  to  Box  193H,  BROADCAST- 
ING. 


Outstanding  local  station,  staff  of  20,  50,000 
metropolitan  market  needs  program  idea  and 
production  man.  Ability  to  develop  local  pro- 
gramming and  produce  programs  essential.  Fu- 
ture, unlimited.  Send  complete  background  in- 
formation, photo  and  tape,  also  experienced 
local  news  man.  Box  199H,  BROADCASTING. 


Opening  after  January  1  for  good  newsman  with 
good  delivery.  Must  be  able  to  report,  write 
and  air  the  news  in  one  of  midwest  s  best  me- 
dium market  radio  tv  newsrooms.  5  kw  radio,  full 
power  vhf  tv  affiliated  with  NBC.  Guaranteed 
income  plan  double  time  for  holidays,  etc.  Send 
tape,  picture  and  salary  required.  Box  207H, 
BROADCASTING. 


Male  or  female  copywriter.  Experience  unneces- 
cary  if  talented  and  ambitious.  Fifty  to  start. 
39  hours.  Write  fully.  WHIT,  New  Bern,  N.C. 


RADIO 


Situations  Wanted 


Experienced  young  man,  currently  running  vast 
highly  successful  and  varied  music  production 
service  blanketing  entire  broadcasting  industry 
for  large  corporation.  Seeking  opportunity  as 
music  and  program  director  with  possibility  of 
business  affiliation.  Wide  national  credits  and 
proven  commercial  knowhow.  Box  177H, 
BROADCASTING. 


Management 


Manager,  presently  employed,  17  years  experi- 
ence as  manager,  commercial  manager,  program 
director  in  top  markets.  Also  agency  and  net- 
work experience.  Best  references  past  employers. 
Box  863G,  BROADCASTING. 


Manager  or  commercial  manager.  If  you  are 
100%  satisfied  with  your  station  revenue  this 
advertisement  will  not  appeal  to  you.  However, 
if  you  know  you  are  not  getting  the  business 
that  you  should,  then  let's  get  together  and  dis- 
cuss your  market.  Experienced.  Box  152H, 
BROADCASTING. 


Mr.  Station  Owner:  Am  seeking  manager  or  sales 
manager  position  either  radio  or  television.  Pres- 
ently successful  manager  radio  operation.  High- 
est references.  Trippled  present  stations  worth 
in  2y2  years.  Married  (for  10  years),  35,  family 
man.  Seeking  permanent  opportunity.  Fully 
trained  all  phases  radio  or  television.  15  years 
experience.  Strong  on  sales  and  ideas.  Person- 
able and  hard  working.  Reply  Box  164H, 
BROADCASTING. 


Manager  or  commercial  manager.  Experienced  in 
local,  regional  and  national  sales  plus  managerial 
capability  acquired  through  actual  experience. 
Interested  in  radio  or  television.  References.  Box 
166H.  BROADCASTING. 


Program  director,  modern,  record  of  wins  with 
original  ideas,  reasonably  priced  to  medium  or 
large  market  station  offering  security  and  op- 
portunity. Know  group  formats,  hard  worker,  top 
ratings,  nine  years,  stable,  sober,  good  credit, 
references,  family.  Now  in  one  of  nation's  top 
50  markets.  Box  170H,  BROADCASTING. 


Manager  of  NBC  affiliate  in  3-station  market 
wants  to  relocate  in  south.  Young  man,  23, 
married,  5  years  in  radio.  Young  but  stable. 
Minimum  starting  salary  $125  per  week.  Box 
174H,  BROADCASTING. 


Manager.  Thoroughly  experienced  legman  type 
manager.  Good  imagination  and  concept  leading 
to  good  volume  of  business.  Box  195H,  BROAD- 
CASTING. 


Small  market  manager  or  sales  manager.  South 
or  southerners  preferred.  Box  197H,  BROAD- 
CASTING. 


Page  84    •    December  29,  1958 


Broadcasting 


RADIO 


RADIO 


TELEVISION 


Situations  Wanted — (Cont'd) 

Management 

General  manager  just  resigned  looking  to  re- 
locate. Strong,  proven  record,  radio  and  tv.  Well 
known  to  all  agencies  across  the  country.  Ex- 
cellent references.  Box  206H,  BROADCASTING. 

Profitable  investment  in  experienced  manpower 
within  your  reach.  I  offer  13  years  experience 
in  all  phases  radio  and  tv  management,  sales 
and  talent,  including  new  stations.  Five  years 
active  top  echelon  management,  four  years  net- 
work talent,  proven  sales  record.  Labor  rela- 
tions, production,  film,  sales,  merchandising. 
Leaving  one  of  Industry's  best-known  operators 
January  1  for  assistant  or  general  manager  post 
with  aggressive  station,  radio  or  tv,  in  promising 
market  anywhere.  Full  details  and  personal  in- 
terview on  request.  Write  or  wire  Box  208H, 
BROADCASTING. 

Sales 

Radio-tv  sales  executive,  10  years  experience,  de- 
sires position  as  national  sales  manager,  New 
York-Philadelphia  for  multiple  station  group. 
Excellent  references.  Box  176H,  BROADCAST- 
ING. 

Assistant  manager,  now  employed,  desires 
greater  opportunity  in  sales,  sales  experience 
limited  due  to  present  organization.  Box  188H, 
BROADCASTING. 

Announcers 

Sports  announcer  basketball,  baseball,  football. 
Excellent  voice,  finest  of  references.  Box  547G, 
BROADCASTING. 

Negro  deejay,  fast  patter,  smooth  production, 
handle  controls,  references,  tape.  Box  844G, 
BROADCASTING. 

Girl-dj  announcer.  Go  anywhere.  Ready  now. 
Run  own  board.  Can  sell  too.  Steady,  no  bad 
habits.  Eager,  capable-production,  publicity,  pro- 
motions. Box  845G,  BROADCASTING. 

Experienced  announcer.  Suitable  larger  market. 
Music,  news,  commercials,  copy.  Box  847G, 
BROADCASTING. 

Personality-dj;  strong  copy,  sales,  gimmicks.  Co- 
operative, reliable.  Operate  board.  882G,  BROAD- 
CASTING. 


Staff  announcer,  strong  on  news.  Light  experi- 
ence but  well  trained.  Mature,  college,  broad- 
casting school.  Go  anywhere.  Tape  and  resume 
on  request.  Box  106H,  BROADCASTING. 

DJ  play-by-play  sports  and  news.  Available  Jan- 
uary 5.  Prefer  midwest  or  Florida,  will  consider 
elsewhere.  6  years  experience  mostly  in  major 
metropolitan  market,  programming  and  produc- 
tion. Married,  child.  Minimum  $125.00.  Box  142H, 
BROADCASTING. 

Attention,  progressive  am  and  fm'ers — young 
budding  dj-announcer  looking  for  first  job,  just 
completed  radio  course,  specializes  in  adult  pop 
music  programming,  some  jazz,  little  or  no  top 
40.  Will  settle  anywhere  immediately.  For  tape, 
photo,  resume,  write  Box  151H,  BROADCAST- 
ING. 

Announcer  young,  married,  radio-tv  5  years,  3 
years  medium  market.  Desire  to  move  up.  Tape, 
photo,  resume,  references  on  request.  Box  161H. 
BROADCASTING. 

Ten  years  experience:  AM  and  some  tv  and  an- 
nouncing, prefer  far  west.  Box  163H,  BROAD- 
CASTING. 

Have  top  rating,  will  travel.  Young,  married  dee- 
jay wishes  relocation  and  pay  raise.  Currently 
with  number  1  top  50  station  in  major  southern 
market.  Gimmicks,  a  specialty.  Box  167H, 
BROADCASTING. 

No  gimmicks,  just  straight  adult  talk  that  is 
presently  proving  itself  in  Chicago.  Want  sta- 
tion in  large  market.  Married  and  will  travel 
Box  169H,  BROADCASTING. 

Announcer— just  breaking  into  game,  needs  ex- 
perience. Graduate  of  Boston  radio  school.  Box 
175H,  BROADCASTING. 

Good  country  dj.  11  years  in  country  music.  3 
years  country  dj.  Veteran,  family,  want  per- 
manency. Have  third  ticket.  Box  179H,  BROAD- 
CASTING 

Country  and  western  and  pop  dj.  Go  anywhere. 
Tape  and  resume.  Box  180H,  BROADCASTING. 

Announcer,  first  phone.  Prefer  no  maintenance. 
Can  do  preventative,  $80,  no  car.  Box  181H, 
BROADCASTING. 


Situations  Wanted —  (  Cont'd  ) 

Announcers 

Chicago  newscaster-newsman.  Top  station  ex- 
perience. All  phases:  mobile  unit,  commentary. 
Desire  metropolitan  station.  Solid  writer,  excel- 
lent delivery.  Box  183H,  BROADCASTING. 

Experienced  announcer,  southwest,  desires  move 
east  or  midwest.  Now  in  market  over  500,000. 
Can  hold  larger.  1st  phone.  No  maintenance. 
Family.  References.  Tape.  Box  184H,  BROAD- 
CASTING. 

DJ,  4  years  experience,  good  news,  sports,  music 
and  copy.  Desires  Great  Lakes  region.  Box  186H, 
BROADCASTING. 

Goofed!  Production-minded  dj  desires  return  to 
medium  or  metropolitan  market  immediately. 
Excellent  ratings,  musician,  family,  veteran.  Pre- 
fer Balaban,  Storz,  McClendon.  Consider  all 
sharp  organizations.  Box  192H,  BROADCAST- 
ING. 

Relaxed,  unique  style.  Perfect  late  or  all  nite. 
New,  experienced.  Box  201H,  BROADCASTING. 

South  only  —  announcer-continuity  writer.  10 
years  experience,  32,  single,  available  immedi- 
ately. Phone:  Durham,  N.C.,  8-4786.  Write  Box 
204H,  BROADCASTING. 

Contact  us  for  announcers.  Calumet  Broadcast- 
ing, 618  Broadway,  Gary,  Indiana.  Turner 
5-3038. 

Jack  Wandell — Alaska's  top  radio  personality — 
highest  Hooper,  Pulse  rating  in  new  state;  avail- 
able immediately,  $100  per  week  minimum.  15 
years  experience,  all  phases  of  broadcasting:  DJ, 
newscasting  and  editing,  winner:  Alaska  Press 
Club  Award,  AP  News  Award.  Married,  temper- 
ate, an  industrious  32.  Work  in  city  of  80,000 
population  minimum.  Tape  and  references  upon 
request.  Contact:  Jack  Wandell,  707  Park  Avenue, 
Mechanicville,  New  York. 

Technical 

First  phone,  experienced  transmitter,  control 
room,  remotes  and  equipment  construction.  Box 
130H,  BROADCASTING. 

Available  now,  first  phone  combo,  have  built 
stations.  Experienced.  Contact  Grant  at — phone 
2622,  Whitesburg,  Kentucky. 

Recent  graduate  desires  career.  Radio-television 
transmitter  maintenance,  etc.  First  phone,  re- 
locate. Keith,  304  So.  Winnetka,  Dallas,  Texas. 

Production-Programming,  Others 

Presently  assistant  manager,  desire  larger  mar- 
ket. Some  sales  and  airwork  if  desired.  Can  do 
play-by-play.  Box  187H,  BROADCASTING. 

Newsman,  prefer  station  desiring  solid  news,  no 
fender-benders.  Experience — radio  news  director, 
tv  news  editor,  newspaper  reporter.  Calm, 
authoritative  style.  College  degree,  vet.,  25, 
family.  Member,  SDX.  Box  190H,  BROADCAST- 
ING. 

Newsman — competent  reporter,  writer,  7  years 
radio-newspaper  experience,  professional  de- 
livery, best  references,  college,  car,  working, 
interested  radio  and/or  tv.  Box  200H,  BROAD- 
CASTING. 

Special  events,  straight  re-write  or  delicate  twist 
to  lightness.  News  announcer,  reporter,  inter- 
viewer and  mc.  Good  references.  Currently  em- 
ployed. Joe  Coggins,  612  Elm  St.,  Kearny,  N.J., 
WYman  8-1698. 


TELEVISION 


Help  Wanted 


Sales 


Salesman  wanted.  Excellent  opportunity  for  ex- 
perienced television  time  salesman.  Send  details 
first  letter  to  Sales  Manager,  WHCT,  555  Asylum 
St.,  Hartford,  Conn. 


Announcer 


Staff  announcer  radio  and  tv,  New  York  state. 
Able  to  "hard  sell"  when  necessary,  operate  as 
combination  man  on  radio,  handle  some  in- 
studio  sports  reporting.  Box  171H,  BROAD- 
CASTING. 


Technical 


Experienced  chief  engineer  for  midwest  CBS 
station.  Top  salary.  Excellent  working  condi- 
tions. Stock  option  plan.  Administrative  and 
construction  experience  essential.  Personal  inter- 
view a  requisite.  Include  educational  background, 
television  commercial  experience,  past  earnings, 
record  and  references.  Box  120H,  BROADCAST- 
ING. 


Help  Wanted— (Cont'd) 

Technical 

Well  established  mid-southern  vhf  station  has 
excellent  opening  for  licensed  video  engineer. 
Please  send  complete  resume  and  recent  photo. 
Box  172H,  BROADCASTING. 

Television  transmitter  engineer,  first  class  li- 
cense, operational  and  maintenance  experience 
with  RCA  transmitter  essential.  Top  salary  to 
right  man.  Give  full  details  of  experience.  Box 
202H,  BROADCASTING. 

Televison  transmitter  supervisor  to  take  charge 
of  personnel,  operations  and  maintenance  of 
RCA  TT25BL  transmitter.  Great  Lakes  location, 
start  $125  per  week.  Write  Box  203H,  BROAD- 
CASTING, including  complete  qualifications. 

TV  maintenance  technician  with  experience  on 
RCA  equipment  needed  by  "El  Salvador,  Cen- 
tral America."  Salary  open  give  complete  back- 
ground, experience  and  snapshot  in  first  letter. 
Box  1050,  El  Salvador,  C.A. 

Vacancy  for  television  engineer.  Permanent  job, 
good  climate.  Would  consider  hard  working 
radio  engineer  who  wants  to  learn  television. 
Send  complete  details  including  small  snapshot 
to  Manager,  KSWS-TV,  Roswell,  New  Mexico. 

Production-Programming,  Others 

Creative  director  for  expanding  vhf.  Experience 
in  programming,  film  and  continuity.  Top  level 
job.  Will  work  with  advertisers  and  salesmen  in 
building  programming  for  KCRG-TV,  Cedar 
Rapids,  Iowa.  State  salary  requirements.  Write 
Redd  Gardner,  General  Manager. 

Promotion  assistant  with  some  experience  for 
KCRG-TV,  Cedar  Rapids,  Iowa.  State  starting 
salary  and  background  in  reply.  Unusual  oppor- 
tunity to  really  learn  promotion  and  publicity 
work  for  stable  person.  Write  Redd  Gardner, 
General  Manager. 


TELEVISION 


Situations  Wanted 


Management 


Manager  or  commercial  manager.  Excellent  rec- 
ord in  these  positions  in  top  markets.  17  years 
experience.  Also  network,  agency.  Best  refer- 
ences all  employers.  Box  864G,  BROADCAST- 
ING. 

Sales  manager  or  general  manager.  It's  too  late 
to  do  anything  about  the  business  you  lost  in 
1958  but  how  about  1959?  A  practical,  experi- 
enced, well  regarded  broadcaster  is  available. 
Box  153H,  BROADCASTING. 

TV — station  or  sales  manager.  Mature  man  with 
ten  years  in  management  of  top  market  station. 
Ran  sales  office  in  New  York,  Chicago,  etc.  Cre- 
ated impressive  revenue.  Planned  programming, 
bought  films,  etc.  Now,  advertising  manager 
major  market  daily.  Ted  Weber,  Parkway  House, 
Philadelphia  30,  Pa. 


Sales 


Midwest  major  market  experience.  Former  farm 
editor.  Versatile  radio-tv  background.  Family 
man.  Mature,  not  old.  No  hot-shot  or  high  pres- 
sure artist.  Prefer  upper  midwest.  Box  102H, 
BROADCASTING. 

Progressive  television  sales  record,  radio  com- 
mercial management  experience,  educated,  mar- 
ried. Box  196H,  BROADCASTING. 


Announcer 


Newsman  with  professional  skill.  Refreshingly 
clear  style.  Will  do  radio  and/or  television.  Net- 
work and  local  news  background.  Box  165H, 
BROADCASTING. 


Technical 


Qualified  young  man  seeks  position  in  engineer- 
ing dept.  Have  first  phone,  will  travel,  available 
immediately.  Box  210H,  BROADCASTING. 

Maintenance  and  control-room  operation,  first 
phone,  excellent  training,  qualified  young  man 
desires  position  in  tv  broadcasting.  Available 
immediately.  Box  211H,  BROADCASTING. 


Production-Programming,  Others 


Production  manager:  8  years  radio-tv;  film,  di- 
recting, announcing.  Currently  production  man- 
ager small  market  tv.  Married,  30,  vet,  grad. 
Will  relocate  anywhere.  Box  185H,  BROAD- 
CASTING. 


Broadcasting 


December  29,  1958    •    Page  85 


FOR  SALE 


Stations 


True:  Top  station  in  excellent  area.  $95,000  cash 
for  quick  sale.  Own  six  acres  city  land,  equip- 
ment and  buildings.  Good  billing.  250  watt  full- 
time  Owners  separating.  Box  131H,  BROAD- 
CASTING. 

Central  West  Virginia  500  watt  independent  day- 
timer— can  go  1  kilowatt.  New  equipment.  Some 
real  estate.  1957  gross  $40,000,  1958  slightly  less. 
Absentee  ownership  wants  $55,000,  third  down, 
terms.  Box  194H,  BROADCASTING. 

KCHS,  Truth-or-Consequences,  New  Mexico  at 
$48,000  this  week.  (We  told  you  it  would  go 
down  $1,000  per  week.)  Happy  New  Year  KCHS, 
Box  351,  Truth-or-Consequences,  New  Mexico. 

Gulf  south  medium  market  stations  (3),  prices 
ranging  $50,000  to  $90,000,  some  terms.  Chapman 
Company,  1182  West  Peachtree,  Atlanta,  Ga. 

West  Texas  secondary  market  fulltimer.  $77,000, 
29%  down,  10  years  payout.  Patt  McDonald,  Box 
9322,  Austin,  Texas,  GL.  3-8080. 

Arkansas  single  market  1  kw  daytime.  Making 
money.  $75,000.  Terms.  Patt  McDonald,  Box  9322, 
Austin.  Texas.  GL  3-8080.  

Top  southern  market  5kw  fulltime.  $225,000. 
Terms.  Patt  McDonald,  Box  9322,  Austin,  Texas. 
GL  3-8080. 

Southern  metropolitan  market  fulltimer,  $250,- 
000  with  30%  down.  Patt  McDonald,  Box  9322, 
Austin,  Texas.  GL  3-8080. 

Oklahoma  single  market  500  watts  daytime.  In 
the  black.  $60,000.  29%  down.  Patt  McDonald, 
Box  9322,  Austin,  Texas.  GL  3-8080. 

Carolina  small  market  stations  (3),  29%  down, 
total  price  $75,000  for  each  station.  Chapman 
Company,  1182  West  Peachtree,  Atlanta,  Ga. 

Norman  Sc  Norman,  Inc.,  510  Security  Bide., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handle  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 

Suburban  New  York  monopoly  market  station, 
$200,000;  northeast  states  small  market  stations, 
$115,000;  $250,000;  terms.  Chapman  Company,  1270 
Avenue  of  Americas,  New  York,  New  York. 

Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 

Rocky  Mountain  state  large  market,  $500,000, 
terms;  small  market  station,  $80,000  terms.  Chap- 
man Company,  1182  West  Peachtree,  Atlanta,  Ga. 

Redding,  California  250  w  full  time.  For  par- 
ticulars write:  Kal  Lines,  1095  Market  Street,  San 
Francisco,  California. 


Equipment 


Three  235  foot  Ideco  self-supporting  towers, 
transmission  lines,  coupling  units,  Austin  light- 
ing chokes,  lights.  First  class  condition.  $10,000. 
Ready  for  shipment  in  January.  Write  KCBQ. 
San  Diego,  California. 

3  PT6-R  rack-mount  Magnecorders,  in  good 
operating  condition,  with  remote  control  pro- 
visions. $275.00  per  unit,  or  all  three  for  $750.00. 
1-C  am  frequency  monitor  complete  with  spare 
tubes  for  $100.00.  One  Stancil  Hoffman  M-5A 
minitape  recorder,  less  batteries,  in  good  work- 
ing condition,  for  $75.00.  Contact  Ellis  Feinstein, 
Chief  Engineer,  KMED,  Medford,  Ore. 

Gertsch  model  fm-3  20-640  mc  frequency  meter. 
Excellent  condition.  Accuracy  .001%.  Contact 
Chief  Engineer,  KOAT-TV,  Albuquerque,  N.  M. 

Gates  52-C  console  and  General  Radio  modula- 
tion monitor.  KWRW,  Guthrie,  Oklahoma. 

1 — Western  Electric  directional  antenna  phase 
monitor,  type  2A— $75.00,  WHIO,  Dayton,  Ohio. 

Television  monitors.  We  manufacture  the  most 
widely  accepted  monitors  in  broadcast  and  In- 
dustrial applications.  Delivered  under  several 
trade  names.  Tilted  front,  plug-in  construction. 
8"— $195.00,  14-— $215.00,  17"— «2I9.Q0,  21*— $358.00. 
Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul,  Minn. 

1 — Ampex  450C  tape  player,  new  condition, 
$550.00,  1 — Audiomation  console  tape  player,  new, 
$450.00,  Shrader  Sound,  Inc.,  2803  M  St.,  N.W., 
Wash.  7,  D.C. 

WANTED  TO  BUY 


Stations 


Small  or  medium  market  station,  or  cp.  Prefer 
fulltime,  will  consider  daytime.  Location  open. 
Reasonable  down  payment  and  terms  desired  by 
experienced  and  responsible  operator.  Box  841G, 
BROADCASTING. 


WANTED  TO  BUY— (Cont'd) 
Stations 


For  cash  5  kw  low  band  television  transmitter, 
air-cooled,  good  condition.  Reply  to  Box  156H. 
BROADCASTING.  

AM  radio  station  low-band  frequency,  1  kw  or 
more  of  power  covering  one  of  the  top  U.S.  15 
markets.  Send  full  details,  price,  coverage,  power 
and  assets.  All  information  will  be  held  in  strict 
confidence.  Box  160H,  BROADCASTING. 


RADIO 


INSTRUCTION 


F.C.C.  first  phone  preparation  by  correspondence 
or  in  resident  classes.  Our  schools  are  located 
in  Washington.  Hollywood,  and  Seattle.  For 
details,  write:  Grantham  School,  Desk  2,  821— 
19th  Street,  N.  W.,  Washington,  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  G.I.  approved. 
Phone  FLeetwood  2-2733.  Elkins  Radio  License 
School,  3605  Regent  Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license,  6  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  January  7,  March 
4,  June  24,  Sept.  2,  and  Oct.  28.  For  information, 
references  and  reservations  write  William  B. 
Ogden  Radio  Operational  Engineering  School. 
1160  West  Olive  Avenue,  Burbank,  California. 

MISCELLANEOUS 

Bingo  Time  U.S.A.  printers  of  personalized 
bingo  cards  for  radio,  television  or  newspaper 
ad  promotions.  1025  Lincoln  Street,  Denver  3, 

Colorado. 


RADIO 


Help  Wanted 


Sales 


MAJOR  GROUP-MAJORMARKET-MAJOR  STATION 

now  at  the  top  of  market  and  soon  to  f1 
increase  power  tenfold  and  go  fulltime  needs 
salesman.  Man  selected  must  be  "idea"  man, 
strong  on  direct  sales,  but  able  to  work 
closely  with  agencies.  If  you  have  experi- 
ence and  can  move  into  five  figure  earnings  <!p 
with  an  attractive  incentive  plan  write  with 
full  details  to 


WICE,  Providence,  Rhode  Island 


TELEVISION 


Help  Wanted 


Sales 


For  Top  Flight  Salesman  Only 

We  need  3  men  willing  to  travel  in  pro- 
tected territories.  Each  man  should  live 
within  200  miles  of  Atlanta,  Chicago  and 
Dallas.  Our  new  TV  and  Radio  prop- 
erties are  proven  and  offer  a  man  a  large 
earning  potential.  Liberal  drawing  ac- 
count and  commissions  with  a  respected 
firm.  Will  only  consider  men  with  pre- 
vious sales  experience  in  TV  or  Radio. 
Write  a  full  resume  with  references  to 
Richard  H.  Ullman,  Inc.,  295  Delaware 
Ave.,  Buffalo  2,  New  York. 


Situations  Wanted 


Management 


AVAILABLE 

As  General  Manager  of  WNOR,  Norfolk,  Vir- 
ginia, my  ten  year  record  speaks  for  itself. 

1.  Made  a  gross  profit  of  over  $800,000 

2.  Increased  the  station's  value  ONE  MILLION 
DOLLARS. 

Interested?  Let's  talk 

Earl  Harper,  Madison  2-1930,  1000  Manchester 


Announcer 


HOME  FROM  SERVICE 

Radio,  TV  announcer,  experienced,  college 
grad,  24,  married,  radio  tv  school  grad, 
6  years  acting,  professional  athletics.  Write 
for  more  info.  Best  offer  gets  me. 

BOX  209H,  BROADCASTING. 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineers         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


THE  DYNAMIC  CENTER  OF 

A  GROWING  AMERICA 
WELCOME  SOUTH  BROTHER! 

Offering  Tremendous  Opportunities 
TO:  TV  Announcers         RADIO  Announcers 
Engineers  Engineers 
Immediate  Openings  Available 

Write — Wire — Phone 
PROFESSIONAL  PLACEMENT 
458  Peachtree  Arcade 
Atlanta,  Ga. 
JA  5-4841 


Dollar 
for 

Dollar 

you  can't 
beat  a 
classified  ad 
in  getting 
top-flight 
personnel 


Page  86    •    December  29,  1958 


Broadcasting 


FOR  THE  RECORD  Continued  from  Page  82 


WSEB  Sebring,  Fla.— Granted  mod.  of  cp  to 
move  ant. -trans,  location  220  ft.  north  of  present 
site  (no  change  in  address)  and  make  changes 
in  ground  system;  condition. 

WRMT  Rocky  Mount,  N.C. — Remote  control 
permitted. 

Following  stations  were  granted  extensions  of 
completion  dates  as  shown:  KCBM  Kansas  City. 
Kan.,  to  3-31-59;  KCEF  Oklahoma  City,  Okla., 
to  4-28-59;  WMFJ  Daytona  Beach,  Fla.,  to  1-30-59. 

Actions  of  Dec.  17 

KLPM  Minot,  N.D. — Remote  control  permitted. 

KD-5233  Boise  Valley  Bcstrs.  Inc.,  Boise,  Idaho 
— Granted  license  covering  changes  in  licensed 
remote  pickup  station. 

KNME-TV*  Albuquerque,  N.M.— Granted  cp  to 
change  ERP  to  11.2  kw  vis.,  5.62  kw  aur.,  change 
trans,  location,  change  type  ant.  and  other  equip- 
ment, and  ant.  height  to  4,150  ft. 

WKBN-TV  Youngstown,  Ohio — Granted  ex- 
tension of  completion  dates  (main  trans,  and  ant. 
and  aux.  ant.)  to  June  17,  1959. 

Actions  of  Dec.  16 

WTRY  Plattsburg,  N.Y. — Granted  assignment 
of  license  to  WIRY  Inc. 

KASO  Minden,  La. — Granted  authority  to  op- 
erate temporarily  from  6  a.m.  to  7  p.m.,  Monday 
through  Saturday,  and  7  a.m.  to  7  p.m.  on  Sun- 
days, for  period  beginning  Dec.  29,  pending  ac- 
tion  on  application  for  specified  hours. 

WBEC-FM  Pittsfield,  Mass. — Granted  request 
for  cancellation  of  license  and  deletion  of  call 
letters. 

KBAM  Longview,  Wash. — Granted  license  cov- 
ering change  of  frequency. 

KVCK  Wolf  Point,  Mont.— Granted  license 
covering  change  in  frequency. 

WAUG-AM-FM  Augusta,  Ga. — Granted  assign- 
ment of  license  to  Garden  City  Bcstg.  Co. 

WCBT  Roanoke  Rapids,  N.C— Granted  cp  to 
install  new  trans,  and  operate  trans,  by  remote 
control. 

KOJM  Havre,  Mont. — Granted  cp  to  install 
new  trans. 

KORE  Eugene,  Ore. — Granted  cp  to  install  new 
trans. 

WDGY  Minneapolis,  Minn. — Granted  mod.  of 
cp  to  change  type  trans. 

KYRO  Potosi,  Mo. — Granted  mod.  of  cp  to 
change  type  trans. 

ROOD  Honolulu,  Hawaii — Granted  extension 
of  completion  date  to  6-30-59. 

Actions  of  Dec.  15 

Granted  licenses  for  following  am  stations: 
WFLN  Philadelphia,  Pa.;  WGRO  Lake  City, 
Fla.;  WSTS  Massena,  N.Y.;  WRWH  Cleveland. 
Ga.;  KIKK  Bakersfield.  Calif.,  and  specify  studio 
location  and  remote  control  point. 

WAJR  Morgantown,  W.Va. — Granted  license 
covering  change  of  facilities,  installation  of  DA-2 
and  new  trans.,  and  change  ant.-trans.  location. 

WDEV  Waterbury,  Vt. — Granted  license  cover- 
ing increase  in  daytime  power,  installation  of 
new  trans,  and  changes  in  daytime  DA  pattern. 

KTRC  Santa  Fe,  N.M.— Granted  assignment  of 
license  to  Radio  de  Santa  Fe  Inc. 

WHMS  Charleston,  W.Va. — Granted  assignment 
of  license  to  Charleston  Bcstg.  Co. 

WKRZ  Oil  City,  Pa.— Granted  authority  to 
remain  on  air  beginning  Dec.  13  and  ending 
Jan.  3,  1959,  while  WSAJ  Grove  City,  Pa.,  is 
silent  for  Christmas  recess. 

WLVA-AM-TV  Lynchburg,  Va. — Granted  trans- 
fer of  control  from  Champe  C.  Allen,  executrix 
of  estate  of  Edward  Allen,  deceased,  and  Philip 
P.  Allen  (as  family  group)  to  Champe  C.  Allen, 
and  Philip  P.  Allen  (as  family  group). 

WSBA  York,  Pa.— Granted  license  covering 
installation  of  new  trans. 

KTOK  Oklahoma  City,  Okla.— Granted  license 
covering  installation  of  old  main  trans,  as  aux. 
trans,  at  main  trans,  site. 

WOMC  Detroit,  Mich. — Granted  mod.  of  cp  to 
change  type  ant.;  change  ERP  to  61  kw  and  ant. 
to  390  ft. 

WOWE  Allegan,  Mich.— Granted  mod.  of  cp 
to  change  type  trans,  and  specify  studio  location 
and  remote  control  point. 

KXAR  Hope,  Ark. — Granted  extension  of  au- 
thority to  operate  from  sign-on  6  a.m.  weekdays, 
7  a.m.  Sundays,  to  sign-off  at  6:30  p.m.,  except 
for  special  events  for  period  beginning  Dec.  15 
to  Mar.  15,  1959. 

ACTIONS  ON  MOTIONS 
By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  23 
Referred  to  Commission  en  banc  petition  of 
Globe  Newspaper  Co.  for  intervention  in  Boston. 
Mass.,  tv  ch.  5  proceeding  (WHDH  Inc.,  et  al.) 
in  view  of  new  and  important  policy  questions 
presented  by  said  pleading.  By  separate  order 
cancelled  oral  argument  previously  set  for  Dec. 
30  before  chief  hearing  examiner. 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  19 
Granted  petition  by  American  Broadcasting- 
Paramount  Theatres  Inc.,  for  extension  of  time 
to  Jan.  9,  1959,  to  reply  to  comments  and  opposi- 
tions filed  by  other  parties  in  proceeding  on 
applications  of  Albuquerque  Bcstg.  Co.  (KOB) 
Albuquerque,  N.M. 

Dismissed  petition  by  West  Bend  Bcstg.  Co 
(WBKV),  West  Bend,  Wis.,  for  additional  time 
to  prepare  and  submit  petition  to  enlarge  issues 
in  proceeding  on  am  applications  of  Russell  G 
Salter  Inc.,  Dixon,  111.,  et  al. 


By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  dates  shown 

Granted  petition  by  Golden  West  Bcstrs. 
(KMPC),  Los  Angeles,  Calif.,  for  leave  to  inter- 
vene with  reference  to  question  of  whether 
KMPC  would  receive  objectionable  interference 
from  proposed  operation  of  Gordon  A.  Rogers, 
Colton,  Calif.,  in  proceeding  on  latter's  am  ap- 
plication, et  al.  Action  Dec.  19. 

On  request  of  WHDH  Inc.,  Boston,  Mass., 
scheduled  oral  argument  on  petition  of  Globe 
Newspaper  Co.  for  intervention  in  Boston,  Mass., 
ch.  5  proceeding,  and  oppositions  thereto,  at 
2  p.m.,  Dec.  30.  Action  Dec.  22. 

Dismissed  as  moot  petitions  of  Broadcast  Bu- 
reau and  James  E.  Walley,  Oroville,  Calif.,  for 
dismissal  of  application  of  Oroville  Bcstrs. 
(KMOR),  Oroville,  Calif.,  for  renewal  of  license 
and  for  amendment  to  issues.  Action  Dec.  22. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Dec.  19 

Issued  order  following  prehearing  conference 
in  proceeding  on  am  applications  of  Old  Belt 
Bcstg.  Corp.  (WJWS),  South  Hill,  Va.,  and  John 
Laurino,  Scotland  Neck,  N.C;  continued  hearing 
from  Jan.  9  to  Feb.  17,  1959. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  Dec.  19 

Continued  without  date  hearing  now  scheduled 
for  Dec.  22  in  proceeding  on  application  of 
Supreme  Bcstg.  Co.,  New  Orleans,  La.,  for  mod. 
of  cp  for  experimental  tv  station,  pending  action 
by  Supreme  on  recent  proposal  of  FCC. 
By  Hearing  Examiner  Millard  F.  French 
on  Dec.  19 

Continued  further  prehearing  conference  from 
Dec.  30  to  2  p.m.,  Jan.  21,  1959,  in  proceeding  on 
am  applications  of  Northwest  Bcstrs.  Inc.,  Belle- 
vue,  and  Rev.  Haldane  James  Duff,  Seattle,  both 
Washington. 

Granted  petition  by  The  Riverside  Church  in 
City  of  New  York,  N.Y.,  for  extension  of  time 
for  filing  proposed  findings  of  fact  and  conclu- 
sions and  reply  findings  to  Dec.  31  and  Jan.  15, 
1959,  respectively,  in  proceeding  on  fm  applica- 
tions of  Riverside  and  Huntington-Montauk 
Bcstg.  Co.,  Huntington,  N.Y. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  Dec.  16 

Granted  petition  by  Broadcast  Bureau  for  ex- 
tension of  time  to  file  pleadings  in  response  to 
petition  by  James  E.  Walley,  Oroville,  Calif.,  to 
dismiss  application  of  Oroville  Bcstrs.  for  re- 
newal of  license  of  KMOR  Oroville,  or  to  modify 
issues  in  am  proceeding;  extended  time  for  filing 
such  replies  from  Dec.  15  to  10  days  from  date  of 
Commission  action  on  petition  to  be  filed  shortly 
by  Broadcast  Bureau  to  dismiss  Oroville  applica- 
tion; continued  hearing  from  Jan.  7,  1959,  to  date 
to  be  fixed  subsequent  to  date  of  action  on 
petitions  to  dismiss. 

By  Hearing  Examiner  Horace  Stern  on  Dec.  15 
Scheduled  prehearing  conference  for  11  a.m., 
Jan.  5,  1959,  in  Boston,  Mass.,  ch.  5,  proceeding 
(WHDH  Inc.,  et  al.). 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  18 

Dismissed  with  prejudice  for  failure  to  prose- 
cute application  of  Oroville  Bcstrs.  (KMOR). 
Oroville,  Calif.,  for  renewal  of  license,  and  re- 
tained in  hearing  status  am  application  of 
James  E.  Walley,  Oroville. 

By  Hearing  Examiner  Forest  L.  McClenning 
on  Dec.  18 

Denied  motion  by  Sierra  Madre  Bcstg.  Co., 
Sierra  Madre,  Calif.,  for  continuance  of  proce- 
dural dates,  and  on  examiner's  own  motion  con- 
tinued to  Jan.  22,  Feb.  2  and  Feb.  10,  1959, 
respectively,  dates  for  exchange  of  direct  cases 
on  engineering  issues,  for  exchange  of  direct 
cases  on  non-engineering  issues,  and  for  further 
prehearing  conference  in  proceeding  on  fm  ap- 
plications of  Sierra  and  Falcon  Bcstg.  Co., 
Vernon,  Calif. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  Dec.  18 

Denied  motion  by  Patrick  H.  Peabody  (KSJO), 
San  Jose,  and  Joseph  Gamble  Stations  Inc. 
(KWIP),  Merced,  both  California,  for  conference 
with  respect  to  correction  of  transcript  of  hear- 
ing and  for  extension  of  time  to  file  corrections 
in  proceeding  on  am  application  of  Bay  Area 
Electronic  Associates.  Santa  Rosa,  Calif.,  except 
insofar  as  relief  requested  is  consistent  with 
further  order  in  proceeding,  without  prejudice 
to  renewal  of  request  for  conference  in  event 
it  is  not  possible  to  resolve  differences,  if  any, 
in  corrections  requested  in  such  motions  to  cor- 
rect transcript;  extended  to  Jan.  15  time  for 
filing  motions  to  correct  transcript  and  to  Feb. 
9,  1959,  for  filing  proposed  findings  and  conclu- 
sions. 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  17 
Granted  petition  by  Standard  Bcstg.  Corp.  for 
extension  of  time  to  Jan.  12,  1959,  to  file  opposi- 
tion to  petition  by  Clifford  C.  Harris  to  enlarge 
issues  in  proceeding  on  their  applications  for  am 
facilities  in  Oswego,  N.Y. 

By  Hearing  Examiner  Jay  A.  Kyle  on  Dec.  17 
Rescheduled  for  Jan.  8.  1959,  hearing  now 
scheduled  for  Dec.  19  in  proceeding  on  Evans- 
ville  Television  Inc.,  to  show  cause  why  its 
authorization  for  WTVW  Evansville,  Ind.,  should 
not  be  modified  to  specify  operation  on  ch.  31 
in  lieu  of  ch.  7. 


By  Hearing  Examiner  Basil  P.  Cooper  on  Dec.  17 
Scheduled  prehearing  conference  for  Jan.  6, 
1959,  in  proceeding  on  applications  of  Kansas 
Bcstrs.  Inc.,  and  Salina  Radio  Inc.,  for  am  facil- 
ities in  Salina,  Kan. 

By  Hearing  Examiner  Isadore  A.  Honig 
on  Dec.  17 

Adjourned  hearing  until  Jan.  19,  1959,  at  which 
time  taking  of  testimony  will  be  resumed  in  pro- 
ceeding on  applications  of  Standard  Bcstg.  Corp. 
and  Clifford  C.  Harris  for  am  facilities  in  Os- 
wego, N.Y. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  Dec.  17 

Continued  without  date  prehearing  conference 
and  hearing  in  proceeding  on  am  application  of 
The  Four  States  Bcstg.  Co.,  Halfway,  Md.,  et  al., 
pending  action  by  Commission  on  applications 
which  are  entitled  to  be  consolidated  in  this 
proceeding. 

Granted  petition  by  Regional  Bcstg.  Co.,  Half- 
way, Md.,  for  leave  to  amend  its  am  application 
so  as  to  make  changes  in  information  furnished 
in  Sec.  n  of  its  application. 

By  Hearing  Examiner  Millard  F.  French 
on  Dec.  16 

Granted  request  of  University  Advertising  Co 
Highland  Park,  Tex.,  for  extension  of  time  to 
Jan.  16,  1959,  for  exchange  of  engineering  ex- 
hibits in  final  form  in  proceeding  on  its  am  ap- 
plication and  that  of  The  Henderson  County 
Bcstg.  Co.   (KBUD),  Athens,  Tex. 

By  Commissioner  Rosel  H.  Hyde  on  Dec.  16 

Granted  petition  by  Town  and  Country  Radio 
Inc.,  Rockford,  111.,  for  extension  of  time  to  Dec 
22  and  Jan.  12,  1959,  respectively,  to  file  excep- 
tions and  replies  in  proceeding  on  its  am  ap- 
plication. 

Granted  petition  by  Gordon  A.  Rogers,  Colton, 
Calif.,  for  extension  of  time  to  Dec.  19  to  file 
oppositions  to  petition  by  Cannon  System  Ltd 
(KIEV),  Glendale,  Calif.,  to  enlarge  issues  in 
proceeding  on  their  am  applications,  et  al. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  Dec.  16 

Denied  petition  by  Oklahoma  Television  Corp. 
for  leave  to  intervene  in  proceeding  on  applica- 
tion of  Supreme  Broadcasting  Co.,  New  Orleans, 
La.,  for  mod.  of  cp  for  experimental  tv  broad- 
cast station. 

By  Hearing  Examiner  Thomas  H.  Donahue 
on  Dec.  17 

Continued  hearing  scheduled  for  Dec.  19, 
scheduled  prehearing  conference  for  Jan.  6, 
1959,  at  which  time  hearing  date  will  be  estab- 
lished in  proceeding  on  am  applications  of  Gralla 
and  Gralla,  Tujunga,  Calif.,  et  al. 

By  Hearing  Examiner  Millard  F.  French 
on  Dec.  16 

Continued  hearing  from  9  a.m.,  Dec.  18,  to  9 
a.m.,  Jan.  14,  1959,  in  matter  of  assignment  of 
call  letters  KOFY  to  Intercontinental  Bcstg. 
Corp.  for  its  standard  broadcast  station  at  San 
Mateo,  Calif. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  Dec.  17 

Scheduled  oral  argument  immediately  preced- 
ing hearing  scheduled  for  Jan.  12  petition  by 
Farmington  Bcstg.  Co.,  for  leave  to  amend  its 
application  for  new  tv  station  to  operate  on  ch. 
12  in  Farmington,  N.M. 

By  Hearing  Examiner  J.D.  Bond  on  Dec.  16 

Granted  motion  by  WGN  Inc.,  to  advance 
from  10  a.m.  to  9  a.m.,  Dec.  22  further  hearing  on 
am  applications  of  Capitol  Bcstg.  Co.,  East 
Lansing,  Mich.,  and  W.A.  Pomeroy,  Tawas  City- 
East  Tawas,  Mich. 

By  Hearing  Examiner  Herbert  Sharfman 
on  dates  shown 

Scheduled  prehearing  conference  for  Jan.  12, 
1959,  on  applications  of  Tomah-Mauston  Bcstg 
Co.  (WTMB),  Tomah,  Wis.  Action  Dec.  15. 

Further  continued  hearing  from  Dec.  22  to 
Jan.  20,  1959,  in  proceeding  on  applications  of 
Wabash  Valley  Bcstg.  Corp.  (WTHI-TV,  ch.  10) 
for  renewal  of  license  and  Livesay  Bcstg.  Co., 
for  new  tv  station  to  operate  on  ch.  10,  both 
Terre  Haute,  Ind.  Action  Dec.  16. 

By  Hearing  Examiner  Basil  P.  Cooper  on  Dec.  16 
Granted  motion  by  Hall  Bcstg.  Co.  to  extent 
that  written  affirmative  showing  by  this  appli- 
cant for  fm  facilities  in  Los  Angeles,  Calif.,  and 
Richard  C.  Simonton  will  be  exchanged  by 
parties  by  Jan.  22,  1959,  and  evidentiary  hearing 
will  be  on  Feb.  2,  1959. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  Dec.  16 

Hearing  scheduled  for  Dec.  19  on  application 
of  Supreme  Bcstg.  Co.  (ch.  12),  New  Orleans,  La., 
for  mod.  of  cp  for  experimental  tv  station,  is 
rescheduled  for  Dec.  22. 

License  Renewals 

Following  stations  were  granted  renewal  of 
license:  WRCO  Richland  Center,  Wis.;  WDWS- 
FM  Champaign,  111.;  WTKM  Hartford,  Wis.: 
KGHI  Little  Rock,  Ark.;  KPBA  Pine  Bluff, 
Ark.;  KVLC  Little  Rock,  Ark.;  KXLR  North 
Little  Rock,  Ark.;  KBLO  Hot  Springs,  Ark. 


Broadcasting 


December  29,  1958    •    Page  87 


■    ■         .  ■ 


That  little  old  cupboard  dilemma  of 
Ma's  was  nothing,  really. 

Consider  Joe  Foy,  now.  He's  General  Man- 
ager of  Spartan  Stores,  Inc.,  of  Grand 
Rapids.  Behind  him  is  his  new  310,000 
square  foot  warehouse.  When  this  picture 
was  taken,  all  those  acres  and  acres  of  cup- 
board had  yet  to  be  filled. 

Yet,  once  that's  done,  Joe's  job  is  just  bare- 
ly started.  He's  got  to  turn  right  around 
and  proceed  to  empty  it  —  and  then  fill  it 
again  and  empty  it  again  —  umpteen  times 
a  year,  and  do  it  year  after  year. 


But,  whereas  Dame  Hubbard  contemplated 
her  project  with  knitted  brow,  Joe  ap- 
proaches his  eagerly  and  with  confidence.  In 
the  twelve  years  he's  been  boss  at  Spartan, 
volume  has  increased  1,000%.  It  now 
grosses  more  than  60  million  dollars  a  year. 
In  all,  Joe  serves  more  than  500  stores  all 
over  Michigan. 

Joe  is  a  modern  grocery  merchandiser,  us- 
ing modern  techniques.  He  says,  "The  sale 
of  grocery  products  requires  effective  pre- 
selling  in  top-notch  advertising  media.  We 
know  WOOD  and  WOOD-TV  can  do  this 
pre-selling  job  competently." 


Your  sales  manager  knows  the  importance 
of  distribution  in  WOODland.  Make  certain 
that  distribution  is  followed  by  sales.  Keep 
a  schedule  on  WOOD  and/or  WOOD-TV. 
Wherever  you  are,  there  is  a  Katz  man  to 
help  you  get  it. 

WOOD-TV  is  first" morning,  noon,  night, 
Monday  through  Sunday  November  '58 
ARB  ©rand  Rapids 

WOOD-AM  is  f|rst"mornin9'  noon'  night, 
Monday  through  Sunday-April  '58  Pulse 
Grand  Rapids 

Everybody  in  Western  Michigan  is  a  WOODwatcher 


WOOD 


AIVI 
TV 


WOODland  Center,  Grand  Rapids,  Michigan 

WOOD-TV  -  NBC  Basic  for  Western  and  Central  Michigan:  Grand  Rapids, 
Battle  Creek,  Kalamazoo,  Muskegon  and  Lansing.  WOOD  -  Radio  -  NBC. 


MONDAY  MEMO 


from  L.  R.  MclNTOSH,  executive  vice  president,  Grant  Adv.,  Detroit 

People  &  Profits:  One  point  of  view 


A  tall  man  and  his  short  companion 
were  Sunday-strolling  along  New  York's 
Fifth  Ave.  when  the  bells  of  St.  Pat- 
rick's Cathedral  began  to  toll. 

"Listen  to  those  beautiful  bells,"  the 
tall  man  said. 

"What's  that  you  say?"  his  friend 
asked,  straining  for  the  wOrds. 

"I  said,  aren't  those  bells  magnifi- 
cent," repeated  Mr.  Tall. 

"I  can't  hear  a  word  you're  saying," 
said  Mr.  Small  in  disgust,  "those  damn 
bells  are  making  so  much  noise." 

Moral:  It's  all  in  your  point  of  view. 

For  our  purposes  here,  shift  that 
scene  from  Fifth  to  Madison;  make  our 
strolling  companions  an  average  client 
and  a  typical  agency  executive  (which 
one  is  which  depends  on  your  point  of 
view);  and  imagine  their  conversation 
runs  something  like  this: 

"Damn  your  costs,"  says  the  client 
over  the  clamor.  "More  service!" 

"Damn  costs  make  me  nervous,  too," 
replies  the  distracted  agency  man. 

And  so  it  goes. 

From  the  client's  point  of  view,  more 
services  are  required  from  the  agency. 
From  the  agency's  point  of  view,  addi- 
tional services  inevitably  mean  higher 
costs. 

Don't  misunderstand  me.  We,  like  all 
progressive  agencies,  always  have  and 
always  will  continue  to  expand  all  serv- 
ices to  all  clients.  By  offering  more  and 
better  services  to  clients,  agency  income 
increases  and  nobody  wants  to  argue 
with  income. 

At  the  same  time,  however,  net  profit 
often  can  decrease. 

It's  just  another  example  of  today's 
high  cost  of  doing  business.  Ask  any 
retailer  how  he  feels  about  high  sales 
volume  as  opposed  to  high  profit  margin 
in.  today's  market.  He's  found  out  the 
same  thing:  Additional  sales  can  mean 
additional  costs  out  of  proportion  to 
potential  net  profit. 

What's  the  answer? 

Because  clients  need  the  service,  and 
because  agencies  want  to  give  the 
needed  services,  there's  got  to  be  one. 
From  my  point  of  view,  here's  what  it 
is:  Get  the  most  output  from  the  best 
people. 

In  other  words,  increase  efficiency 
and  productivity  through  careful  plan- 
ning, hiring,  training  and  promoting, 
eliminating  waste  motion  and  unneces- 
sary (and  costly)  effort. 

I'll  illustrate  what  I  mean  with  an 
example  of  a  television  department. 

Ten  years  ago,  converted  radio  writers 
were  creating  commercial  scripts  for 
television.    In  some  cases,  even  print 


copywriters  were  switched  to  the  new 
medium.  A  similar  situation  prevailed 
in  the  production  end.  Movie  or  stage 
producers  took  over  tv  production  jobs 
for  agencies.  As  for  the  writers,  they 
were  unfamiliar  with  the  new  medium, 
although  they  did  know  the  basic  pre- 
cepts of  advertising.  Many  of  the  pro- 
ducers were  familiar  with  neither  the 
medium  nor  the  advertising  principles. 
Those  were  the  people  who  planned, 
wrote  and  produced  early  tv  commer- 
cials. 

The  third  member  of  the  team  was 
the  media  man.  Accustomed  to  space 
or  radio  time  buying,  he  found  himself 
in  an  altogether  strange  and  unknown 
world  where  infant  market  statistics  and 
ratings  only  served  to  confuse  him 
more. 

But  now,  10  years  later,  clients  and 
agencies  both  have  become  more  knowl- 
edgeable, more  scientific  and  profession- 
al, in  their  approach  to  television. 
Clients  often  are  as  much  concerned 
with  sponsor  identification  as  they  are 
with  audience  ratings.  They  consider 
the  merchandising  benefits  of  a  tele- 
vision program  right  along  with  its  na- 
tional, regional  or  local  advertising  po- 
tential. They  pick  markets  and  individ- 
ual stations  (or  want  them  picked)  with 
engineering  accuracy,  based  on  research 
and  survey. 

All  these  demands  call  for  a  new 
breed  of  man  in  the  television  area  of 
agency  service. 

Creative  writers,  producers,  mer- 
chandisers, media  men,  public  relations 
practitioners — all  these  are  involved  in- 
timately in  today's  television  advertis- 
ing. They  must  be  experts  in  the  field 
where  there  are  few  experts,  seers  in  a 
medium  where  few  can  predict  what 

Lawrence  Robert  Mcintosh,  b.  Feb. 
6,  1918,  Olympia,  Wash.  B.A.  journal- 
ism-business administration,  U.  of 
Washington,  1939.  Flew  40  combat 
bomber  missions  in  Pacific  in  World 
War  II.  Joined  National  Adv.,  Seattle, 
in  1947,  later  merchandising  director- 
account  exec.  To  Grant  Adv.,  N.  Y., 
1951 ,  as  vp  in  charge  international  div. 
In  1952  became  assistant  to  president, 
also  serving  as  Chicago  account  exec, 
on  newly  acquired  Dodge  Div.  account. 
Switched  to  Detroit  October  1954  as  ac- 
count supervisor,  becoming  mgr.  of 
domestic  operations  Sept.  1,  1957. 
Married  to  former  Wilma  Polzin,  Port 
Angeles,  Wash.  They  have  three  daugh- 
ters: Bonnie  Kay,  13;  Kathryn  Ann,  9, 
and  Laurie,  3. 


the  future  holds. 

Such  men  rarely  are  found  within 
television  departments  which  "just 
grew"  out  of  print,  radio,  stage  and 
movies.  Yet  many  television  depart- 
ments did  "just  grow"  and  as  a  result 
are  making  do  by  substituting  quantity 
for  quality.  In  such  situations  the  seeds 
of  spiraling  costs  take  root  and  flourish. 

Uprooting  such  seeds  is  the  biggest 
job  today's  advertising  executive  faces. 

To  maintain  profits  and  still  provide 
(and  improve)  services,  individuals  in 
advertising  agencies  must  work  at  top 
efficiency,  whether  writers,  producers, 
account  executives,  artists,  space-time 
buyers,  or  secretaries. 

Perhaps  this  sounds  too  simple.  It 
isn't. 

There  are  all  too  few  of  this  new 
breed  of  talented,  productive  men  to  go 
around — particularly  in  the  television 
field.  Agencies  compete  for  them.  Net- 
works compete  for  them.  Production 
organizations  compete  for  them. 

Of  course,  the  law  of  supply  and  de- 
mand says  the  situation  will  balance  it- 
self with  time.  More  and  better  men 
will  enter  the  field.  But  in  the  mean- 
time, every  agency  will  be  competing 
for  their  services,  and  sometimes  pay- 
ing a  big  price  to  get  them. 

At  the  same  time,  agencies  will  be 
training  and  developing  new  talent 
within  its  own  ranks — selecting,  pro- 
moting and,  inevitably,  culling. 

The  next  few  years  will  be  far  from 
easy  ones,  but  the  rewards  will  be  high. 
Agencies  will  pay  the  price,  but  they  will 
improve  service  to  clients.  They  will 
grow  and  prosper.  They  will  maintain 
the  rate  of  profit  necessary  for  innova- 
tion, expansion  and  experimentation. 

That's  one  man's  point  of  view. 


Broadcasting 


December  29,  1958    •    Page  89 


EDITORIAL 


People  and  Papers 

THE  major  New  York  newspapers  were  taking  their  lumps  last 
week,  and  to  those  contributed  by  the  deliverymen's  strike  was 
one  added  by  a  special  survey  conducted  by  Trendex  for  the  John 
Blair  radio  and  television  station  representation  companies. 

This  study,  detailed  elsewhere  in  this  issue,  showed  people  going 
along  surprisingly  well  despite  the  strike-enforced  absence  of  some 
of  the  features  which  are  the  heart  of  a  newspaper — including  its 
chief  product,  the  news  itself.  Of  the  almost  60%  who  said  they 
were  inconvenienced  in  some  way  by  the  strike,  only  16% — or 
9.5%  of  the  1,000  interviewed — specifically  said  they  "miss  the 
news,"  although  lesser  percentages  referred  to  missing  special 
features,  financial  news  and  the  like,  including  some  who  "miss  it 
all."  Almost  36%  said  they  were  not  inconvenienced  at  all  by  the 
strike. 

The  importance  of  newspaper  advertising  to  the  reader  would 
seem  also  to  have  been  overplayed,  in  the  light  of  these  findings. 
They  show  that  19.6%  of  those  "inconvenienced,"  or  11.6%  of  all 
surveyed,  reported  that  they  "miss  advertisements  of  sales."  Other 
reasons  for  feeling  inconvenience  included  such  diverse  factors  as 
strike  is  "holding  back  business,"  "children  miss  it,"  "need  papers 
for  school,"  "don't  know  what's  going  on,"  and  "can't  sit  and  relax 
without  newspaper,"  among  others. 

Of  three  specific  international  stories  that  broke  after  the  strike 
began,  and  about  which  the  interviewees  were  questioned,  53.8% 
of  those  who  had  heard  about  them  said  they  got  the  word  from 
television,  52.4%  from  radio,  the  rest  from  suburban  or  other  non- 
struck  newspapers  or  other  places.  The  number  who  had  heard 
of  the  three  events,  despite  the  absence  of  major  dailies,  ranged 
from  77.2%  in  the  case  of  the  new  American  satellite  to  59.5% 
regarding  the  fire  in  the  Bogata,  Colombia,  department  store,  and 
47.5%  in  the  case  of  Mao  Tse  Tung  stepping  down  as  premier 
of  Red  China. 

The  lesson  in  all  this  is  not  that  newspapers  are  not  important, 
for  they  are,  but  rather  that  perhaps  advertisers  have  been  over- 
sold on  some  of  their  strong  points.  To  put  it  another  way,  while 
television  and  radio  have  their  weaknesses — which  newspapers  play 
up  and  exaggerate  at  every  chance — it  is  obvious  that  newspapers 
have  theirs  too.  The  Blair  stations  are  to  be  congratulated  for 
grasping  the  opportunity  to  point  this  up.  If  they  had  wished  to 
do  so,  they  could  have  done  it  with  the  eye-gouging  type  of  attack 
that  newspapers  are  accustomed  to  make.  They  are  to  be  com- 
mended, too,  for  their  restraint  in  not  doing  so. 

The  Bigger  Picture 

THERE  are  far  graver  implications  to  the  newspaper  strike  than 
advertising  gains  or  readership  studies.  No  matter  what  the 
survey  results  no  balanced  person  will  question  the  vital  role  the 
newspaper  plays  in  our  national  economy. 

Add  to  the  New  York  newspaper  stoppage  the  strikes  that  have 
crippled  two  major  airlines  during  their  peak  season.  Transporta- 
tion over  a  wide  area  and  newspapers  in  the  world's  first  market 
are  out  of  business  because  of  the  actions  of  unions  on  grounds 
that  to  many  people  appear  flimsy  and  unrealistic. 

Labor  obviously  is  feeling  its  oats  after  the  overwhelming  vic- 
tories last  month.  Unions  had  the  tax-free  money  to  spend  whereas 
industry  can  make  no  tax-free  contributions  to  political  candidates. 

There  are  dire  forebodings  of  other  strikes  between  now  and  the 
1960  Presidential  elections.  Indeed  the  election  may  be  pitched 
on  the  labor  versus  capital  issue. 

Bureaucratic  Backfire 

THE  Internal  Revenue  Service  may  have  displayed  more  zeal 
than  sagacity  in  reversing  a  co-op  advertising  tax  policy  that  has 
prevailed  for  a  third  of  a  century.  The  bureau  has  adamantly  de- 
cided to  apply  manufacturers'  excise  taxes  to  money  spent  by  retail 
dealers  in  advertising  the  manufacturers'  products  in  local  media. 

On  the  surface  a  10%  tax,  for  example,  on  a  $5  advertising 
allowance  to  a  local  sales  outlet  amounts  to  only  50  cents.  But  a 
manufacturer  allowing  a  million  dollars  for  co-op  advertising  isn't 
likely  to  pass  over  lightly  an  addition  of  $100,000  in  new  taxes  to 
his  advertising  bill. 

Since  there  is  no  administrative  remedy,  the  Federal  Excise  Tax 
Council,  representing  taxpayers-advertisers,  has  wisely  decided  to 
ask  Congress  for  a  quick  hearing.  It  hopes  to  place  the  industry 

Page  90    •    December  29,  1958 


Drawn   for   BROADCASTING   by   Sid  Hix 


"Now,  a  report  on  how  our  team  fared  in  the  New  Year's  Day 
Bowl  .  .  ." 


case  before  the  House  Ways  &  Means  Committee  prior  to  the  Feb. 
1  effective  date  of  the  new  order. 

The  council  is  aware  of  the  possible  curtailment  of  the  $2  billion 
spent  annually  in  co-op  advertising  ($400  million  in  tv-radio),  know- 
ing that  a  cutback  in  advertising  can  mean  dwindling  retail  sales  of 
merchandise.  Advertising  makes  sales;  sales  make  taxes.  The  for- 
mula is  worthy  of  more  careful  study  as  well  as  an  impartial  hear- 
ing— democratic  devices  which  apparently  were  slighted  by  the  tax 
officials  in  their  sudden  reversal  of  a  policy  that  has  prevailed 
since  1924. 

Nightmare  of  '58 

ANY  way  you  look  at  it,  1958  was  not  a  banner  year  for  broad- 
casters. Economically,  they  did  not  fare  too  badly,  in  contrast 
to  what  happened  in  other  media.  From  the  regulatory  standpoint, 
1958  was  another  year-long  nightmare. 

Whereas  the  print  media  took  it  on  the  chin  dollarwise,  the 
broadcast  media  took  it  from  Congress,  the  FCC,  the  courts,  the 
Dept.  of  Justice  and,  to  no  one's  surprise,  the  print  media. 

The  newspapers  and  magazines,  in  the  tradition  of  the  "free 
press"  were  unmolested  by  government,  except  for  the  increase  in 
second  class  rates.  The  print  media  are  not  licensed.  Broadcasting 
is.  The  fact  that  both  are  journalistic  media  entitled  to  the  same 
freedom  from  censorship  and  the  same  guarantees  under  the  First 
Amendment  seems  to  concern  no  one  but  the  broadcasters. 

So  the  new  year  will  dawn  with  a  new  Congress  and  with  probably 
no  discernible  change  in  the  punitive  approach  to  broadcasting  as 
"licensed"  media.  The  politicians  will  rave  and  rant  about  pro- 
gramming and  allocations  and  ratings  and  commercials.  They  will 
propose  codes  to  root  out  influence  peddling  (in  which  area  they 
have  always  been  the  worst  offenders)  and  they  will  want  to  re- 
organize the  FCC.  All  this  because  television  is  big  and  important 
and  effective.    And  it  is  sure-fire  headline  stuff. 

It  is  too  much  to  expect  1959  to  be  the  year  in  which  broadcast- 
ing will  be  rescued  from  over-regulation.  The  first  task  is  to  de- 
molish the  "licensed  medium"  intrigue.  Stations  are  licensed  be- 
cause there  must  be  an  orderly  system  of  allocation,  not  because  of 
programming.  The  license  is  part  of  the  traffic  control  system.  It 
was  meant  to  be  nothing  more. 

Politicians  will  harass  broadcasting  as  long  as  broadcasting  does 
not  fight  back.  Politicians  will  respect  broadcasters  when  they 
assert  their  rights — as  newspapers  are  respected  because  of  their 
editorials.  The  answer  is  in  editorializing.  Here,  the  FCC  first 
must  retract  its  arbitrary  edict  that  stations  must  "affirmatively"  seek 
out  opposing  viewpoints  to  its  editorializing.  If  the  FCC  isn't  per- 
suaded, then  the  recourse  is  to  the  courts. 

Responsible  broadcasters  are  venturing  into  editorializing.  The 
NAB  has  a  committee  on  it.  This  is  the  fundamental  fight  for  free- 
dom. It  is  to  be  hoped  that  real  progress  can  be  made  in  the  new 
year.  Meanwhile  broadcasters  will  have  to  keep  their  guards  up. 
Freedom  never  is  won  easily. 

Broadcasting 


Let 


carry  you  smoothly  through  a  Houston  sales  campaign 


A  splendid  gesture  to  your  customers — 
KPRC-TV,  Houston.  It's  such  light 
and  pleasant  viewing! 
How  is  your  New  Year's  schedule  ? 


Channel  2 


KPRC-TV 

TT 


The  Channel  2  insignia  at 
each  station  break  insures 
uniform  quality  and  suc- 
cessful sales. 


JACK  HARRIS  JACK  McGREW  EDWARD  PETRY  &  CO. 

Vice  President  and  General  Manager  Station  Manager  National  Representatives 


In  Salt  Lake 


frsUNANI 


Rating  Service 

2nd  Sta. 

3rd  Sta. 

Other 

Explanation 

A.R.B.* 

31.3% 

28.5% 

0.6% 

Based  on  ARB  dated  Oct.  1  5,  -  Nov.  11,1 958,  shore  of  audience,  sign-on 
to  sigh-off  Sunday  through  Saturday,  4  week  average. 

Nielsen 

JO  /o 

33% 

28% 

1% 

Based  on  NSI,  dated  Oct.  12,  -  Nov.  8,  1958,  6  a.m.  to  Midnight,  Sunday 
through  Saturday,  share  of  homes,  4  week  average. 

Pulse 

32% 

31% 

_o- 

Based  on  Pulse,  dated  October,  1 958,  share  of  audience,  sign-on  to  sign- 
off  Sunday  through  Saturday. 

Trendex 

39.7% 

31.3% 

28.7% 

0.3% 

Based  on  Trendex,  dated  October,  1  958,  share  of  audience,  sign-on  to 
sign-off  Sunday  thrdOgh  Saturday. 

*ln  the  vast  Salt  Lake  Intermountain  Market,  KUTV-2  has  maintained  its  strong  number  one  position  for  over  three  years  in  7  ARB  reports,  the  only  survey  subscrib 
to  and  ordered  by  all  three  TV  stations  in  this  market  during  the  period. 

Call:  Brent  Kirk,  Station  Mgr.  and  General  Sales  Mgr.;  Robert  Smith,  Nat'l  Sales   Mgr.;   Keith   Nicholson,   Promotion   Mgr.:   Represented  Nationally  by  Avery-Knodel  I